YOUNG & RUBICAM INC
S-3, 1999-11-03
ADVERTISING AGENCIES
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   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON NOVEMBER 3, 1999
                                                       REGISTRATION NO. 333-
================================================================================
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                               ----------------
                                   FORM S-3
                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933
                               ----------------
                              YOUNG & RUBICAM INC.
            (Exact name of Registrant as specified in its charter)
<TABLE>
<S>     <C>                                                                    <C>
                 DELAWARE                                                        13-1493710
         (State or other jurisdiction of                                      (I.R.S. Employer
         incorporation or organization)                                     Identification Number)
</TABLE>
                               ----------------
                              285 MADISON AVENUE
                           NEW YORK, NEW YORK 10017
                                 (212) 210-3000

       (Address, including zip code, and telephone number, including area
               code, of Registrant's principal executive offices)

                          STEPHANIE W. ABRAMSON, ESQ.
                 EXECUTIVE VICE PRESIDENT AND GENERAL COUNSEL
                             YOUNG & RUBICAM INC.
                              285 MADISON AVENUE
                           NEW YORK, NEW YORK 10017
                                 (212) 210-3000

 (Name, address, including zip code, and telephone number, including area code,
                              of agent for service)

                                   Copies to:
<TABLE>
<S>                                                                 <C>
        STEPHEN H. SHALEN, ESQ.                                      MARK C. SMITH, ESQ.
      CHRISTOPHER J. WALTON, ESQ.                         SKADDEN, ARPS, SLATE, MEAGHER & FLOM LLP
 CLEARY, GOTTLIEB, STEEN & HAMILTON                                   919 THIRD AVENUE
          ONE LIBERTY PLAZA                                        NEW YORK, NEW YORK 10022
       NEW YORK, NEW YORK 10006                                       (212) 735-3000
           (212) 225-2000
</TABLE>
                               ----------------

      APPROXIMATE  DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:  As soon
as practicable after the effective date of this Registration Statement.

      If the only securities being registered on this form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box: [ ]

      If any of the securities being registered on this Form are to be offered
on a delayed or continuous basis pursuant to Rule 415 under the Securities Act
of 1933, other than securities offered only in connection with dividend or
interest reinvestment plans, please check the following box: [ ]

      If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering: [ ] _______

      If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering: [ ] _________

      If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box: [ ]

                               ----------------
<PAGE>
                        CALCULATION OF REGISTRATION FEE
================================================================================
<TABLE>
<CAPTION>
                                                                                        PROPOSED
                                                                     PROPOSED           MAXIMUM
                                                                      MAXIMUM          AGGREGATE
            TITLE OF EACH CLASS OF               AMOUNT TO BE     OFFERING PRICE        OFFERING          AMOUNT OF
         SECURITIES TO BE REGISTERED              REGISTERED        PER UNIT(1)         PRICE(1)       REGISTRATION FEE
         ---------------------------              ----------        -----------         --------       ----------------
<S>                                             <C>                <C>             <C>                   <C>
Common Stock, $0.01 par value ...............     5,505,663          $ 43.97         $242,084,002          $67,300
Preferred Share Purchase Rights (2) .........
   Total ....................................     5,505,663          $ 43.97         $242,084,002          $67,300
</TABLE>
================================================================================
(1) Estimated solely for the purpose of computing the registration fee in
    accordance with Rule 457(c) of the Securities Act of 1933, as amended, and
    based on the average high and low trading prices of the Common Stock on the
    New York Stock Exchange, Inc. on November 2, 1999.

(2) Rights initially will trade together with the Common Stock. The value
    attributable to the Rights, if any, is reflected in the market price of
    the Common Stock.
                                ----------------
      THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
================================================================================
<PAGE>
                 SUBJECT TO COMPLETION, DATED NOVEMBER 3, 1999

PROSPECTUS

                                5,221,663 SHARES

                              YOUNG & RUBICAM INC.

                                  COMMON STOCK

                              -------------------
     This is an offering of 5,221,663 shares of common stock of Young & Rubicam
Inc.

     All of the 5,221,663 shares of common stock offered by this prospectus are
being sold by the selling stockholders named in this prospectus. Young & Rubicam
will not receive any of the proceeds from the sale of shares of common stock by
the selling stockholders.

     The last reported sale price of the common stock, which is listed on the
New York Stock Exchange under the symbol "YNR", on November 2, 1999, was $43.75
per share.

     INVESTING IN COMMON STOCK INVOLVES RISKS. SEE "RISK FACTORS" BEGINNING ON
PAGE 8 TO READ ABOUT RISKS THAT YOU SHOULD CONSIDER BEFORE BUYING SHARES OF THE
COMMON STOCK.

     NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY OTHER REGULATORY
BODY HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OR ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS
A CRIMINAL OFFENSE.

                             -------------------
<TABLE>
<CAPTION>
                                                                                 Per
                                                                                Share         Total
                                                                             -----------   ----------
<S>                                                                            <C>          <C>
Public offering price ..................................................        $            $
Underwriting discount ..................................................        $            $
Proceeds to the selling stockholders ...................................        $            $
</TABLE>
                             -------------------
     The underwriters may purchase up to an additional 284,000 shares from
selling stockholders to cover over-allotments. Young & Rubicam has agreed to pay
expenses incurred by the selling stockholders in connection with the offering,
other than the underwriting discount.

     The underwriters expect to deliver the shares in New York, New York on ,
1999.

                              -------------------
                           Joint Book-Running Managers

BEAR, STEARNS & CO. INC.
                         DONALDSON, LUFKIN & JENRETTE
                                                            SALOMON SMITH BARNEY
                              -------------------
BANC OF AMERICA SECURITIES LLC
               GOLDMAN, SACHS & CO.
                         ING BARINGS LLC
                                MERRILL LYNCH & CO.
                                         MORGAN STANLEY DEAN WITTER
                                                      THOMAS WEISEL PARTNERS LLC

                   The date of this prospectus is     , 1999

THE INFORMATION IN THIS PRELIMINARY PROSPECTUS IS NOT COMPLETE AND MAY BE
CHANGED. THESE SECURITIES MAY NOT BE SOLD UNTIL THE REGISTRATION STATEMENT FILED
WITH THE SECURITIES AND EXCHANGE COMMISSION BECOMES EFFECTIVE. THIS PRELIMINARY
PROSPECTUS IS NOT AN OFFER TO SELL THESE SECURITIES OR A SOLICITATION OF AN
OFFER TO BUY THESE SECURITIES IN ANY JURISDICTION WHERE THE OFFER OR SALE IS NOT
PERMITTED.
<PAGE>

                              PROSPECTUS SUMMARY

     This summary highlights information contained elsewhere in this
prospectus. This summary does not contain all of the information that you should
consider before investing in the common stock. You should read the entire
prospectus carefully, especially the risks of investing in the common stock
discussed under "Risk Factors."

YOUNG & RUBICAM INC.

     Young & Rubicam Inc. is the fifth largest consolidated marketing and
communications organization in the world based on 1998 revenues. Since our
founding 75 years ago, we have evolved from a single New York-based advertising
agency to a diversified global marketing and communications company operating in
121 cities in 76 countries worldwide as of December 31, 1998. We operate through
recognized market leaders, including:

     o    Young & Rubicam Advertising, full-service advertising;

     o    Dentsu Young & Rubicam, full-service advertising in the Asia/Pacific
          region;

     o    The Bravo Group and Kang & Lee, multi-cultural marketing and
          communications;

     o    Wunderman Cato Johnson, direct marketing and sales promotion;

     o    KnowledgeBase Marketing, customer relationship marketing;

     o    Brand Dialogue, digital interactive branding and digital commerce;

     o    The Media Edge, media planning, buying and placement services;

     o    Burson-Marsteller, perception management and public relations;

     o    Cohn & Wolfe, full-service public relations;

     o    Landor Associates, branding consultation and design services; and

     o    Sudler & Hennessey, healthcare communications.

     Our revenues in 1998 totaled $1.5 billion, representing a compound annual
growth rate of 12.2% from 1994 to 1998.

     We are a single agency network, allowing us to centrally manage and
utilize our resources. Through multi-disciplinary, client-focused teams, we
provide clients with global access to fully integrated marketing and
communications solutions. Among our approximately 5,500 client accounts are a
number of large multinational organizations, including AT&T, Citibank,
Colgate-Palmolive, Ford and Philip Morris. We have maintained long-standing
relationships with many of our clients. The average length of relationship with
our top 20 clients exceeds 20 years.

     Our mission is to be our clients' most valued business partner in
building, leveraging, protecting and managing their brands for both short-term
results and long-term growth. Consistent with our mission, we have developed an
organizational and management structure designed to meet the diverse needs of
our large global clients as well as the more specialized needs of our other
clients. Our strategy combines this organizational and management structure with
the pursuit of new business opportunities and continued investment in our
business, personnel and superior consumer knowledge. As part of our strategy, we
seek to provide clients with superior creative services and extensive research
capabilities, including access to Y&R's proprietary research tool, BrandAsset
Valuator.

STRATEGY

     Our strategy consists of the following key components:

     o    INCREASE PENETRATION OF KEY CORPORATE ACCOUNTS

     o    DEVELOP NEW CLIENT RELATIONSHIPS

     o    LEVERAGE EXISTING GLOBAL NETWORK


                                       2

<PAGE>

     o    CAPITALIZE ON EXISTING CAPABILITIES

     o    UTILIZE SUPERIOR CONSUMER KNOWLEDGE AND BRAND INSIGHTS

     o    CULTIVATE CREATIVE EXCELLENCE

     o    IMPROVE OPERATING EFFICIENCIES

     o    EXPAND CAPABILITIES THROUGH ACQUISITIONS AND INVESTMENTS

     Our principal executive office is located at 285 Madison Avenue, New York,
New York 10017, and our telephone number is (212) 210-3000.

RECENT DEVELOPMENTS

     On September 21, 1999, we contributed $15 million and certain net assets of
our Brand Dialogue operations in exchange for an ownership interest in Luminant
Worldwide Corporation, or Luminant, a newly formed internet and e-commerce
services firm that provides strategic consulting, content development and
systems integration capabilities to its clients. Under the terms of the
contribution agreement between Luminant and Y&R, we are eligible to receive
future contingent consideration from Luminant in the form of non-voting shares
of Luminant common stock and/or cash, at Luminant's discretion, based on the
revenue and operating profit performance of the Brand Dialogue contributed
assets for the period July 1, 1999 through December 31, 1999 and on the
consolidated performance of Luminant for the first six months of 2000. We
recognized a net after-tax gain of approximately $42 million on the sale of the
Brand Dialogue contributed assets in the third quarter of 1999.

     Effective August 2, 1999, the ownership and management structure of Dentsu
Young & Rubicam, which we refer to as DY&R, was amended. The agreement resulted
in our acquiring majority ownership in and operational control of all DY&R
companies throughout the principal markets in Asia, excluding Japan. In Japan,
Dentsu has acquired a majority share. We paid approximately $6 million for the
incremental ownership interest and in the first quarter of 2001, will pay $4
million and may pay contingent consideration of up to an additional $1 million
in connection with this transaction, subject to DY&R's financial performance.
Effective August 2, 1999, we commenced consolidating the results of DY&R for
those markets where we hold a majority ownership interest.

     During the third quarter of 1999, we acquired Rainey Kelly Campbell Roalfe,
a London-based advertising agency, and a majority ownership interest in The
Banner Corporation, a European marketing communications firm specializing in the
technology sector, and made several other acquisitions and equity investments
for which the aggregate purchase price was approximately $43 million. Some of
these transactions may require us to pay additional amounts as contingent
consideration over a period not to exceed five years, based on company
performance and the achievement of stipulated targets. All of these acquisitions
were accounted for under the purchase method of accounting, and we have made a
preliminary allocation of the costs to acquire these entities based on the fair
value of the net assets. Since September 30, 1999, we have also acquired
ownership interests in certain other entities. Cash payments made in connection
with these transactions amounted to approximately $40 million.

     In the third quarter of 1999, we repurchased approximately 800,000 shares
of common stock at an average price of $42.13 on the open market and in other
transactions. Since September 30, 1999, we have repurchased an additional
approximately 535,000 shares of common stock at an average price of $45.26 on
the open market and in other transactions. This brings the total to 4.9 million
shares repurchased under our existing 12 million share repurchase program. The
shares are being purchased under this program principally in anticipation of
exercises of outstanding employee stock options, and will likely be reissued to
employees as options are exercised.

     In August 1999, we announced certain changes in our senior management
team. Effective August 2, 1999, Ed Vick was named Chief Creative Officer and
Tom Bell


                                       3
<PAGE>

was named President and Chief Operating Officer of Young & Rubicam Inc. On
January 1, 2000, Mr. Vick will become our Chairman and Mr. Bell will become our
Chief Executive Officer, as Peter Georgescu, our current Chairman and Chief
Executive Officer, assumes the role of Chairman Emeritus. As Chairman Emeritus,
Mr. Georgescu will continue to be active in client work and on other key
corporate initiatives.

     On October 28, 1999, we announced our financial and operating results for
the quarter ended September 30, 1999. The following table sets forth selected
unaudited consolidated statement of operations data for the three and nine
months ended September 30, 1999 and 1998.
<TABLE>
<CAPTION>
                                            THREE MONTHS ENDED                NINE MONTHS ENDED
                                               SEPTEMBER 30,                    SEPTEMBER 30,
                                       -----------------------------   -------------------------------
                                            1999            1998             1999             1998
                                       -------------   -------------   ---------------   -------------
                                                                 (UNAUDITED)
                                              (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                  <C>             <C>              <C>              <C>
STATEMENT OF OPERATIONS DATA:
Revenues ...........................   $  428,452      $  375,419       $ 1,226,686     $ 1,095,720
Operating profit (loss) ............       55,305          42,178           142,697        (122,961)
Net income (loss) ..................       73,942          24,306           124,228        (113,328)

EARNINGS (LOSS) PER SHARE:
Basic:
  Income (loss) before extraordinary
   charge ..........................   $     1.06      $     0.36       $      1.83     $     (1.84)
  Extraordinary charge .............           --              --                --     $     (0.08)
                                       -----------     -----------      -----------     -----------
  Net income (loss) ................   $     1.06      $     0.36       $      1.83     $     (1.92)
                                       ===========     ===========      ===========     ===========
Diluted:
  Income (loss) before extraordinary
   charge ..........................   $     0.88      $     0.29       $      1.50     $     (1.84)
  Extraordinary charge .............           --              --                --           (0.08)
                                       -----------     -----------      -----------     -----------
  Net income (loss) ................   $     0.88      $     0.29       $      1.50     $     (1.92)
                                       ===========     ===========      ===========     ===========
WEIGHTED AVERAGE SHARES OUTSTANDING
  USED TO COMPUTE:
  Basic ............................    69,911,071      66,608,726       67,914,158      58,939,274
  Diluted ..........................    83,805,721      82,764,754       82,595,373      58,939,274
</TABLE>


                                       4

<PAGE>
                                 THE OFFERING

Common stock offered.....   5,221,663 shares

Common stock to be
  outstanding after the
  offering...............   71,941,534 shares

                            This number excludes:

                            o 26,068,833 shares of common stock reserved for
                              issuance upon the exercise of outstanding employee
                              options at a weighted average exercise price of
                              $13.77 per share;

                            o 33,915 shares of common stock reserved for
                              issuance upon the exercise of outstanding options
                              issued to investors in Y&R at a weighted average
                              exercise price of $7.67 per share; and

                            o 20,500 shares of common stock reserved for
                              issuance upon the exercise of options to be
                              granted to employees of KnowledgeBase Marketing in
                              connection with the acquisition of KnowledgeBase
                              Marketing at an exercise price per share equal to
                              the fair market value of the common stock on the
                              date of grant.

                            Unless otherwise specified, all information in this
                            prospectus assumes that the underwriters'
                            over-allotment option is not exercised.

Dividend  Policy.........   On September 15, 1999 we paid our second quarterly
                            cash dividend of $0.025 per share of common stock to
                            all stockholders of record as of September 1, 1999.

Use  of  Proceeds........   We will not receive any of the proceeds from the
                            sale of common stock offered by this prospectus. We
                            expect to receive $19.4 million in cash in
                            connection with the exercise by the H&F investors of
                            options to purchase common stock.

New York Stock Exchange
 Symbol..................   YNR

     In connection with the offering, Hellman & Friedman Capital Partners III,
L.P., H&F Orchard Partners III, L.P. and H&F International Partners III, L.P.,
whom we refer to as the H&F investors, have notified Y&R that they intend to
exercise options to purchase 2,530,260 shares of common stock for a total
exercise price of $19.4 million and to sell an aggregate of 5,221,663 shares of
common stock in this offering. Following the offering, the H&F investors will
own no shares of Y&R, and accordingly the H&F investors will no longer have the
right to nominate and have elected any members of Y&R's board of directors. See
"Selling Stockholders." Prior to the offering, the H&F investors will distribute
shares of common stock of Y&R to some of their limited partners and to
individuals that control the H&F investors, so that following the offering those
limited partners and individuals will beneficially own an aggregate of 2.1% of
the outstanding shares of common stock.

RISK FACTORS

     For a discussion of risks that you should consider before buying shares of
the common stock, see "Risk Factors."


                                       5

<PAGE>
                      SUMMARY CONSOLIDATED FINANCIAL DATA
<TABLE>
<CAPTION>
                                                 SIX MONTHS ENDED JUNE 30,                 YEARS ENDED DECEMBER 31,
                                              -------------------------------   -----------------------------------------------
                                                   1999             1998             1998             1997             1996
                                              --------------   --------------   --------------   --------------   -------------
                                                        (UNAUDITED)
                                                              (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                           <C>              <C>              <C>              <C>              <C>
STATEMENT OF OPERATIONS DATA:
Revenues ..................................    $   798,234       $  720,301       $1,522,464       $1,382,740      $1,222,139
Compensation expense, including
 employee benefits ........................        474,034          432,265          903,948          836,150         730,261
General and administrative expenses........        236,808          218,726          455,578          463,936         391,617
Other charges (1) .........................             --          234,449          234,449           11,925          17,166
Recapitalization-related charges (1) ......             --               --               --               --         315,397
                                               -----------       ----------       ----------       ----------      ----------
 Operating expenses .......................        710,842          885,440        1,593,975        1,312,011       1,454,441
                                               -----------       ----------       ----------       ----------      ----------
Operating profit (loss) ...................         87,392         (165,139)         (71,511)          70,729        (232,302)
Extraordinary charge for early
 retirement of debt (net of tax
 benefit of $2,834) .......................             --           (4,433)          (4,433)              --              --
Net income (loss) .........................    $    50,286       $ (137,634)      $  (86,068)      $  (23,938)     $ (238,311)

EARNINGS (LOSS) PER SHARE (2):
Basic:
 Income (loss) before extraordinary
   charge (2) .............................    $     0.75        $    (2.42)      $    (1.34)      $    (0.51)
 Extraordinary charge .....................             --            (0.08)           (0.08)              --
                                               -----------       ----------       ----------       ----------
 Net income (loss) ........................    $     0.75        $    (2.50)      $    (1.42)      $    (0.51)
                                               ===========       ==========       ==========       ==========
Diluted:
 Income (loss) before extraordinary
   charge (2) .............................    $     0.61        $    (2.42)      $    (1.34)      $    (0.51)
 Extraordinary charge .....................             --            (0.08)           (0.08)              --
                                               -----------       ----------       ----------       ----------
 Net income (loss) ........................    $     0.61        $    (2.50)      $    (1.42)      $    (0.51)
                                               ===========       ==========       ==========       ==========
WEIGHTED AVERAGE SHARES OUTSTANDING
 USED TO COMPUTE:
Basic .....................................     66,912,004       55,040,989       60,673,994       46,949,355
Diluted ...................................     82,047,778       55,040,989       60,673,994       46,949,355

OTHER OPERATING DATA:
EBITDA (3) ................................    $   119,857       $   97,663       $  223,548       $  139,375      $  147,221
Net cash provided by (used in)
 operating activities .....................         16,895           (3,753)         195,615          224,511         178,064
Net cash used in investing activities .....        146,733           22,632           99,683           67,142          76,094
Net cash provided by (used in)
 financing activities .....................         92,948          (55,723)        (136,242)         (98,667)        (12,614)
Capital expenditures ......................         32,516           20,044           76,378           51,899          51,792
International revenues as a % of
 total revenues ...........................           45.7%            48.3%            49.1%            52.2%           53.3%
</TABLE>
<TABLE>
<CAPTION>
                                                   AS OF
                                               JUNE 30, 1999
                                              ---------------
<S>                                          <C>
BALANCE SHEET DATA:
Total assets (4) ..........................    $1,832,253
Total debt (5) ............................       252,709
Total stockholders' equity ................       194,115
</TABLE>
                                                   (footnotes on following page)


                                       6

<PAGE>
     -----------

(1)  For a discussion of other charges and recapitalization-related
     charges for the years ended December 31, 1998, 1997 and 1996, see notes 4,
     6 and 9 to the audited consolidated financial statements incorporated by
     reference in this prospectus.

(2)  At June 30, 1999, Y&R had outstanding options to purchase 29,129,148 shares
     of common stock with a weighted average exercise price of $12.38 that could
     potentially dilute basic earnings per share in the future. For a discussion
     of options outstanding, see note 3 to the unaudited interim consolidated
     financial statements and note 18 to the audited consolidated financial
     statements incorporated by reference in this prospectus.

     Earnings per share for 1996 cannot be computed because Y&R's capital
     structure prior to its recapitalization in December 1996 consisted of both
     common shares and limited partnership units in predecessor entities. For a
     discussion of the recapitalization, see note 6 to the audited consolidated
     financial statements incorporated by reference in this prospectus.

(3)  EBITDA is defined as operating profit (loss) before depreciation and
     amortization, other non-cash charges and recapitalization- related charges.
     EBITDA is presented because it is a widely accepted financial indicator and
     is generally consistent with the definition used for covenant purposes
     contained in Y&R's credit facilities; however, EBITDA may not be comparable
     to other registrants' calculation of EBITDA or similarly titled items. You
     should not consider EBITDA as an alternative to net income (loss) as a
     measure of operating results in accordance with generally accepted
     accounting principles or as an alternative to cash flows as a measure of
     liquidity. EBITDA for the six months ended June 30, 1998 and for the year
     ended December 31, 1998 is before $234,449 of non-cash compensation charges
     related to the vesting of restricted stock taken at the time of our initial
     public offering. EBITDA for 1997 and 1996 is before $11,925 and $11,096,
     respectively, of non-cash charges primarily related to impairment
     write-downs which are included in other charges. For a discussion of other
     charges and recapitalization-related charges for the years ended December
     31, 1998, 1997 and 1996, see notes 4, 6 and 9 to the audited consolidated
     financial statements incorporated by reference in this prospectus.

(4)  Total assets as of June 30, 1999 include net deferred tax assets of
     $202,488 consisting primarily of federal, state and foreign net operating
     loss carryforwards.

(5)  Total debt includes current and non-current loans and installment notes,
     which are discussed in notes 14 and 15 to the audited consolidated
     financial statements incorporated by reference in this prospectus.


                                       7

<PAGE>

                                 RISK FACTORS

     An investment in the common stock involves a number of risks. You should
consider carefully the following information about these risks, together with
the other information included and incorporated by reference in this prospectus,
before buying shares of common stock.

WE HAVE RECENTLY INCURRED SUBSTANTIAL NET LOSSES.

     We reported net losses of $86.1 million for 1998 and $23.9 million for
1997. The net loss in 1998 includes a non-cash pre-tax compensation charge of
$234.4 million recorded in connection with the vesting of restricted stock upon
completion of our initial public offering, or IPO, in May 1998 and a $7.3
million pre-tax charge for unamortized deferred financing costs related to a
credit facility that we replaced in connection with the IPO.

WE  MAY  HAVE  DIFFICULTY  COMPETING  IN  THE  HIGHLY  COMPETITIVE MARKETING AND
   COMMUNICATIONS INDUSTRY.

     The marketing and communications industry is highly competitive, and we
expect it to remain so. Our principal competitors are large multinational
marketing and communications companies, as well as numerous smaller agencies
that operate in one or more countries or local markets. We must compete with
these other companies and agencies to maintain existing client relationships and
to obtain new clients and assignments. Some clients, such as U.S. governmental
agencies, require agencies to compete for business at mandatory periodic
intervals. We compete principally on the basis of the following factors:

     o    creative reputation;

     o    knowledge of media;

     o    geographical coverage and diversity;

     o    relationships with clients;

     o    quality and breadth of services; and

     o    financial controls.

     Recently, traditional advertising agencies also have been competing with
major consulting firms, which have developed practices in marketing and
communications. New competitors also include smaller companies such as systems
integrators, database marketing and modeling companies and telemarketers, which
offer technological solutions to marketing and communications issues faced by
clients.

     When we represent a client, we do not necessarily handle all advertising or
public relations for that client. In addition, the ability of agencies within
marketing and communications organizations to acquire new clients or additional
assignments from existing clients may be limited by the conflicts policy
followed by many clients. This conflicts policy typically prohibits agencies
from performing similar services for competing products or companies. Our
principal international competitors are holding companies for more than one
global advertising agency network. As a result, in some situations separate
agency networks within these holding companies may be able to perform services
for competing products or for products of competing companies. We have one
global advertising agency network. Accordingly, our ability to compete for new
advertising assignments and, to a lesser extent, other marketing and
communications assignments, may be limited by these conflicts policies. Industry
practices in other areas of the marketing and communications business reflect
similar concerns with respect to client relationships.

WE MAY BE ADVERSELY  AFFECTED BY A DOWNTURN IN THE MARKETING AND  COMMUNICATIONS
   INDUSTRY, WHICH IS CYCLICAL.

     The marketing and communications industry is cyclical and as a result it is
subject to downturns in general economic conditions and changes in client
business and marketing budgets. Our prospects, business, financial condition and
results of operations may be materially adversely affected by a downturn in
general economic conditions in one or more markets or changes in client business
and marketing budgets.


                                       8

<PAGE>

WE MAY LOSE CLIENTS DUE TO CONSOLIDATION OF ACCOUNTS WITH OTHER GLOBAL MARKETING
   AND COMMUNICATIONS AGENCIES.

     We believe that large multinational companies will seek to consolidate
their accounts with one organization that can fulfill their marketing and
communications needs worldwide. We may not continue to benefit from this trend
towards consolidation of global accounts. In addition, this trend towards
consolidation of global accounts requires companies seeking to compete
effectively in the international marketing and communications industry to make
significant investments. These investments include additional offices and
personnel around the world and new and improved technology for linking these
offices and people. We are required to make significant capital expenditures for
maintenance, expansion and upgrades of the computer networks that link our
international network of employees and offices. To the extent that our
competitors may have broader geographic scope or greater financial resources to
invest in additional offices, personnel or technology, they may be better able
than we are to take advantage of an opportunity for the consolidation of a
global account. In those circumstances, our business and results of operations
could suffer.

WE ARE DEPENDENT UPON, AND RECEIVE A SIGNIFICANT PERCENTAGE OF OUR REVENUES
   FROM, A LIMITED NUMBER OF LARGE CLIENTS.

     A significant reduction in the marketing and communications spending by, or
the loss of one or more of, our largest clients could weaken our financial
condition and cause our business and results of operations to suffer. A
relatively small number of clients contribute a significant percentage of our
consolidated revenues. In 1998, our Key Corporate Accounts, or KCAs, contributed
48.6% of consolidated revenues, and our largest client account, Ford Motor
Company, contributed 10.5% of consolidated revenues. Our dependence on revenues
from these client accounts may increase in the future as we pursue our strategy
of increasing penetration of existing large clients. In addition, clients'
conflicts policies typically prohibit us from performing similar services for
competing products or companies.

     These major clients, and our other clients, may not continue to use our
services to the same extent, or at all, in the future. Most of our agreements
with U.S.-based clients are cancelable on 90 days' notice, and our agreements
with non-U.S. clients typically are cancelable on 90 to 180 days' notice. In
addition, clients generally are able to reduce marketing and communications
spending or cancel projects at any time for any reason.

WE MAY LOSE SOME OF OUR EXISTING CLIENTS AND MAY NOT BE ABLE TO ATTRACT NEW
   CLIENTS FOR OUR MARKETING AND COMMUNICATIONS SERVICES.

     The loss of one or more of our largest clients could weaken our financial
condition and cause our business and results of operations to suffer. Our
success, like the success of other marketing and communications organizations,
depends on our continuing ability to attract and retain clients. We have
approximately 5,500 client accounts worldwide. Although historically we have
maintained long-term relationships with many of our largest clients, clients may
move their advertising and other communications assignments from agency to
agency, or may divide their assignments among two or more agencies, with
relative ease. In addition, in order to maintain and increase revenues, we must
obtain new assignments in areas of our business that are project-based, such as
the perception management and public relations business, and the branding
consultation and design business. As is typical in the marketing and
communications industry, we have lost or resigned client accounts and
assignments, including Blockbuster Video, International Home Foods and Molson,
for a variety of reasons, including conflicts with newly acquired clients. We
may not be successful in replacing clients or revenues when a client
significantly reduces the amount of work given to Y&R.

STRENGTHENING OF THE U.S. DOLLAR AGAINST OTHER MAJOR CURRENCIES COULD
   MATERIALLY ADVERSELY AFFECT US.

     Our financial statements are denominated in U.S. dollars. In 1998,
operations outside the United States represented 49.1% of our revenues. Currency
fluctuations may give rise to translation gains or losses when financial
statements of foreign operating units are translated into U.S. dollars.
Significant strengthening of the U.S. dollar against other major foreign
currencies could harm our results


                                       9

<PAGE>

of operations and weaken our financial position. With limited exceptions, we do
not actively hedge our foreign currency exposure.

THE MARKET PRICE OF OUR COMMON STOCK MAY DECLINE DUE TO THE LARGE NUMBER OF
   SHARES ELIGIBLE FOR FUTURE SALE.

     Following the offering, we will have 71,941,534 shares of common stock
outstanding, substantially all of which will be eligible for sale in the public
market without registration under the Securities Act, subject, in some cases, to
compliance with the volume limitations, manner of sale provisions and other
restrictions of Rule 144 under the Securities Act. Following the offering, an
aggregate of 25,084,598 shares of common stock and shares subject to options
that are currently vested or will vest within 60 days of the date of this
prospectus held by current or former employees of Y&R, whom we refer to as
management investors, will be eligible for sale in the public market without
registration under the Securities Act, subject, in some instances, to compliance
with the volume limitations, manner of sale provisions and other restrictions of
Rule 144 under the Securities Act.

     Following the offering, individuals and entities that control the H&F
investors and some of the limited partners of the H&F investors will hold an
aggregate of 1,518,557 shares of common stock that will be eligible for sale in
the public market without registration under the Securities Act, subject, in the
case of affiliates of the H&F investors who are currently members of our board
of directors, to compliance with the volume limitations, manner of sale
provisions and other restrictions of Rule 144 under the Securities Act. Of this
number, 1,309,735 shares will be subject to the 90-day lock-up agreements
described in this prospectus. An additional 200,898 shares of common stock are
subject to a prohibition on sale under a limited partnership agreement with the
H&F investors for 90 days from the date of this prospectus.

     Future sales of common stock, or the perception that future sales could
occur, could adversely affect prevailing market prices for the common stock.

WE ARE CONTROLLED BY OUR PRINCIPAL STOCKHOLDERS, INCLUDING MANAGEMENT
   STOCKHOLDERS, WHOSE INTERESTS MAY DIFFER FROM THOSE OF OTHER STOCKHOLDERS.

     A substantial percentage of our common stock is owned by management
investors. All common stock held at any time by management investors is required
to be deposited in a voting trust, which we refer to as the management voting
trust, that is controlled by six members of Y&R's senior management, in their
capacities as voting trustees. Following the offering, this trust will hold
voting power over 30.7% of the outstanding shares of common stock, assuming the
exercise of all options held by the management investors that are currently
vested or will vest within 60 days of the date of this prospectus. As a result,
this voting trust will continue to be able to exercise substantial control over
any matters requiring the vote of stockholders, including the election of
directors, which could delay or prevent a change in control of Y&R. Furthermore,
the vote of Peter A. Georgescu, or any other person duly elected chief executive
officer of Y&R with the prior approval of the voting trust, will bind the voting
trust unless he or his successor is outvoted by the five other voting trustees.
As a result of the foregoing, Peter A. Georgescu or his successor will be able
to exercise a significant degree of control over business decisions affecting
Y&R. In addition, the management voting trust could delay or prevent a change in
control of us. This voting trust will terminate no later than May 15, 2000. In
the event that, following the termination of the voting trust, Y&R management
continues to own collectively a significant percentage of the outstanding shares
of common stock, management acting together will be able to exercise a
significant degree of control over business decisions affecting Y&R.

     Following the offering, the H&F investors will own no shares of common
stock of Y&R, and accordingly the H&F investors will no longer have the right to
nominate and have elected any members of Y&R's board of directors.


                                       10

<PAGE>

OUR COMPETITIVE POSITION DEPENDS ON OUR ABILITY TO ATTRACT AND RETAIN KEY
   MARKETING AND COMMUNICATIONS PERSONNEL.

     Our ability to maintain our competitive position depends on retaining the
services of our senior management. The loss of the services of key members of
senior management could harm our business and results of operations. In
addition, our success has been, and is expected to continue to be, highly
dependent upon the skills of our creative, research, media and account personnel
and practice group specialists, and their relationships with our clients.
Employees generally are not subject to employment contracts and are, therefore,
typically able to move within the industry with relative ease. Although the
agreement establishing the management voting trust and other stock option and
restricted stock agreements contain non-competition and non-solicitation
covenants, these covenants may not be effective in helping us retain qualified
personnel. We may be adversely affected by the failure to retain qualified
personnel.

     If we were unable to continue to attract and retain additional key
personnel, or if we were unable to retain and motivate our existing key
personnel, our prospects, business, financial condition and results of
operations would be materially adversely affected.

WE ARE EXPOSED TO VARIOUS RISKS FROM
     OPERATING A MULTINATIONAL BUSINESS.

     If we were unable to remain in compliance with local laws in developing
countries in which we conduct business, our prospects, business and results of
operations could be harmed, and our financial condition could be weakened. We
conduct business in various developing countries in Asia, Latin America, Eastern
Europe and Africa, where the systems and bodies of commercial law and trade
practices are evolving. Commercial laws in many of these countries are often
vague, arbitrary, contradictory, inconsistently administered and retroactively
applied. Under these circumstances, it is difficult for us to determine with
certainty at all times the exact requirements of these local laws. In addition,
the global nature of our operations poses various challenges to our management
and our financial, accounting and other systems which, if not satisfactorily
met, also could harm our prospects, business and results of operations and
weaken our financial condition.

WE MAY NOT BE SUCCESSFUL IN IDENTIFYING APPROPRIATE ACQUISITION CANDIDATES OR
   INVESTMENT OPPORTUNITIES, COMPLETING ACQUISITIONS OR INVESTMENTS ON
   SATISFACTORY TERMS OR INTEGRATING NEWLY ACQUIRED COMPANIES.

     Our business strategy includes increasing our share of clients' marketing
expenditures by adding to or enhancing our existing marketing and communications
capabilities, and expanding our geographic reach. We intend to implement this
strategy in part by making acquisitions and investments. We may not be
successful in identifying appropriate acquisition candidates or investment
opportunities or consummating acquisitions or investments on terms satisfactory
to us. In addition, we may not be successful in integrating any newly acquired
companies into our existing global network. We may use common stock, which could
result in dilution to purchasers of common stock, incur indebtedness, which may
be long-term, expend cash or use any combination of common stock, indebtedness
and cash for all or part of the consideration to be paid in future acquisitions.
While we regularly evaluate potential acquisition opportunities, we have no
present commitments, agreements or understandings with respect to any material
acquisition.

WE ARE EXPOSED TO POTENTIAL LIABILITIES, INCLUDING LIABILITIES ARISING FROM
   ALLEGATIONS THAT OUR CLIENTS' ADVERTISING CLAIMS ARE FALSE OR MISLEADING OR
   OUR CLIENTS' PRODUCTS ARE DEFECTIVE.

     From time to time, we may be, or may be joined as, a defendant in
litigation brought against our clients by third parties, including our clients'
competitors, governmental or regulatory bodies or consumers. These litigations
could include claims alleging that:

     o    advertising claims made with respect to our clients' products or
          services are false, deceptive or misleading;

     o    our clients' products are defective or injurious; or

     o    marketing and communications materials created for our clients
          infringe on the proprietary rights of third parties.


                                       11

<PAGE>

     If, in those circumstances, we are not insured under the terms of our
insurance policies or are not indemnified under the terms of our agreements with
clients or this indemnification is unavailable for these claims, then the
damages, costs, expenses or attorneys' fees arising from any of these claims
could have an adverse effect on our prospects, business, results of operations
and financial condition. In addition, our contracts with clients generally
require us to indemnify clients for claims brought by competitors or others
claiming that advertisements or other communications infringe on intellectual
property rights. Although we maintain an insurance program, including insurance
for advertising agency liability, this insurance may not be available, or if
available may not be sufficient to cover any claim, if a significant adverse
claim is made.

OUR COMPUTER SYSTEMS, AND THOSE OF THIRD PARTIES ON WHOM WE RELY, MAY NOT
   ACHIEVE YEAR 2000 READINESS.

     We continue to work to resolve the potential impact of the year 2000 on the
ability of our computer systems to accurately process information with dates
later than December 31, 1999, or to process date-sensitive information
accurately after the turn of the century (referred to as the "Year 2000" issue).
We have modified or replaced all systems necessary for us to operate our
business that have been identified as requiring Year 2000 remediation. We have
completed the testing of all critical systems and continue working on finalizing
tests for the non-critical systems. We are also dependent in part on third-party
computer systems and applications, particularly with respect to such critical
tasks as accounting, billing and buying, planning and paying for media, as well
as on our own computer systems. We have performed tests of major systems in this
category and have received assurances as to their readiness for compliance with
the Year 2000 issue.

     While we believe our process is designed to be successful, because of the
complexity of the Year 2000 issue and the interdependence of organizations using
computer systems, it is possible that our efforts, or those of third parties
with whom we interact, will not be satisfactorily completed in a timely fashion.
Our failure to satisfactorily address the Year 2000 issue could have a material
adverse effect on our prospects, business, financial condition and results of
operations.

     The out-of-pocket costs incurred to date for the Year 2000 issue were not
material to consolidated results of operations and are expected to be immaterial
for the year ended December 31, 1999. We have funded all identified remedial
projects in connection with our program. We may experience cost overruns or
delays as we replace or modify systems, however, which could have a material
adverse effect on our prospects, business, financial condition and results of
operations.

     We have completed the assessment phase and believe that the implementation
phase of the Year 2000 readiness plan will be substantially completed during the
fourth quarter. Contingency planning for critical business processes will
continue through the fourth quarter, to seek to ensure a smooth migration into
the year 2000.

THE MARKET PRICE OF THE COMMON STOCK WILL FLUCTUATE, AND COULD FLUCTUATE
   SIGNIFICANTLY.

     The market price of the common stock will fluctuate, and could fluctuate
significantly, in response to various factors and events, including the
following:

     o    the liquidity of the market for the common stock;

     o    differences between Y&R's actual financial or operating results and
          those expected by investors and analysts;

     o    changes in analysts' recommendations or projections;

     o    changes in marketing and communications budgets of clients;

     o    new statutes or regulations or changes in interpretations of existing
          statutes and regulations affecting our business;

     o    changes in general economic or market conditions; and

     o    broad market fluctuations.

OUR ORGANIZATIONAL DOCUMENTS, PROVISIONS OF DELAWARE LAW AND OUR STOCKHOLDER
   RIGHTS PLAN MAY DELAY, DETER OR PREVENT A CHANGE IN CONTROL OF US.

     Various provisions of our organizational documents, and of the law of
Delaware, where we are incorporated, may delay, deter or


                                       12

<PAGE>

prevent a change in control of Y&R not approved by our board of directors.
These provisions include:

     o    a classified board of directors;

     o    a requirement that no action required or permitted to be taken at any
          annual or special meeting of stockholders may be taken without a
          meeting;

     o    a requirement that special meetings of stockholders be called only by
          the chairman of the board of directors or the board of directors;

     o    advance notice requirements for stockholder proposals and nominations;

     o    limitations on the ability of stockholders to amend, alter or repeal
          provisions of our organizational documents;

     o    authorization for the board of directors to issue without stockholder
          approval preferred stock with terms as the board of directors may
          determine; and

     o    authorization for the board of directors to consider the interests of
          clients and other customers, creditors, employees and other
          constituencies of Y&R and its subsidiaries and the effect upon
          communities in which Y&R and its subsidiaries do business, in
          evaluating proposed corporate transactions.

     Section 203 of the Delaware general corporation law imposes restrictions on
mergers and other business combinations between Y&R and any holder of 15% or
more of the common stock. These restrictions generally do not apply to the H&F
investors, their affiliates and any of their permitted transferees that acquire
15% or more of the outstanding common stock, who have been exempted from these
restrictions by the board of directors.

     In addition, we have adopted a stockholder rights plan under which each
holder of common stock also receives rights. Under the stockholder rights plan,
if any person acquires beneficial ownership of 15% or more of the outstanding
shares of common stock (with exceptions, including the management voting trust),
that person will become an "acquiring person". As a result, holders of rights
other than the acquiring person and some other transferees and related persons
will be entitled to purchase shares of common stock at one-half their market
price. In general, the H&F investors and any permitted transferee of the H&F
investors that beneficially owns more than 15% of the outstanding common stock
after a transfer from the H&F investors will not become an acquiring person
unless they acquire additional shares of common stock under circumstances
described in the stockholder rights plan. While the stockholder rights plan is
designed to protect stockholders in the event of an unsolicited offer and other
takeover tactics which, in the opinion of the board of directors, could impair
Y&R's ability to represent stockholder interests, the provisions of the
stockholder rights plan may render an unsolicited takeover of Y&R more difficult
or less likely to occur or might prevent such a takeover.

     These provisions of our organizational documents, Delaware law and the
stockholder rights plan, together with the control of 30.7% of the outstanding
shares of common stock by the management voting trust upon completion of the
offering (assuming the exercise of all options held by management investors that
are currently vested or will vest within 60 days of the date of this
prospectus), could discourage potential acquisition proposals and could delay,
deter or prevent a change in control of Y&R, although a majority of Y&R's
stockholders might consider these acquisition proposals, if made, to be
desirable. These provisions also could make it more difficult for third parties
to remove and replace the members of the board of directors. Moreover, these
provisions could diminish the opportunities for a stockholder to participate in
tender offers, including tender offers at prices above the then-current market
price of the common stock, and may also inhibit increases in the market price of
the common stock that could result from takeover attempts or speculation. In
addition, some options issued to our employees contain change in control
provisions that could have the effect of delaying, deterring or preventing a
change in control of us.

OUR ACTUAL RESULTS COULD DIFFER MATERIALLY FROM RESULTS ANTICIPATED IN
   FORWARD-LOOKING STATEMENTS WE MAKE.

     Some of the statements included or incorporated by reference in this
prospectus are


                                       13

<PAGE>

forward-looking statements. These forward-looking statements include statements
in the "Young & Rubicam Inc.--Industry Trends" and "--Strategy" sections of this
prospectus relating to trends in the advertising and marketing and
communications industries, including anticipated advertising expenditures, and
the growth thereof, in the world's advertising markets. These forward-looking
statements also include statements relating to Y&R's performance in the
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and "Business" sections of our Annual Report on Form 10-K for the
year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the first
and second quarters of 1999. In addition, we may make forward-looking statements
in future filings with the Securities and Exchange Commission, and in written
material, press releases and oral statements issued by or on behalf of us.
Forward-looking statements include statements regarding the intent, belief or
current expectations of Y&R or its officers. Forward-looking statements include
statements preceded by, followed by or that include forward-looking terminology
such as "may," "will," "should," "believes," "expects," "anticipates,"
"estimates," "continues" or similar expressions.

     It is important to note that our actual results could differ materially
from those anticipated in these forward-looking statements depending on various
important factors. These important factors include the following:

     o    revenues received from clients, including under incentive compensation
          arrangements entered into by us with clients;

     o    gains or losses of clients and client business and projects, as well
          as changes in the marketing and communications budgets of clients;

     o    our ability to successfully integrate companies and businesses that we
          acquire;

     o    the overall level of economic activity in the principal markets in
          which we conduct business and other trends affecting our financial
          condition or results of operations;

     o    the impact of competition in the marketing and communications
          industry;

     o    our liquidity and financing plans; and

     o    risks associated with our efforts to comply with Year 2000
          requirements.

     All forward-looking statements included in this prospectus are based on
information available to us on the date hereof. We do not undertake to update
any forward-looking statements that may be made by or on behalf of us, in this
prospectus or otherwise. In addition, the matters set forth above in this "Risk
Factors" section constitute cautionary statements identifying important factors
with respect to these forward-looking statements, including risks and
uncertainties that could cause actual results to differ materially from those
included in these forward-looking statements.


                                       14

<PAGE>

                             YOUNG & RUBICAM INC.

     Young & Rubicam Inc. ("Y&R") is the fifth largest consolidated marketing
and communications organization in the world based on 1998 revenues. Since our
founding 75 years ago, we have evolved from a single New York-based advertising
agency to a diversified global marketing and communications company operating in
121 cities in 76 countries worldwide as of December 31, 1998. We operate through
recognized market leaders including:

     o    Young & Rubicam Advertising, full-service advertising;

     o    Dentsu Young & Rubicam, full-service advertising in the Asia/Pacific
          region;

     o    The Bravo Group and Kang & Lee, multi-cultural marketing and
          communications;

     o    Wunderman Cato Johnson, direct marketing and sales promotion;

     o    KnowledgeBase Marketing, customer relationship marketing;

     o    Brand Dialogue, digital interactive branding and digital commerce;

     o    The Media Edge, media planning, buying and placement services;

     o    Burson-Marsteller, perception management and public relations;

     o    Cohn & Wolfe, full-service public relations;

     o    Landor Associates, branding consultation and design services; and

     o    Sudler & Hennessey, healthcare communications.

     Our revenues in 1998 totaled $1.5 billion, representing a compound annual
growth rate of 12.2% from 1994 to 1998.

     We are a single agency network, allowing us to centrally manage and utilize
our resources. Through multi-disciplinary, client-focused teams, we provide
clients with global access to fully integrated marketing and communications
solutions. Among our approximately 5,500 client accounts are a number of large
multinational organizations, including AT&T, Citibank, Colgate-Palmolive, Ford
and Philip Morris. We have maintained long-standing relationships with many of
our clients. The average length of relationship with our top 20 clients exceeds
20 years.

     Our mission is to be our clients' most valued business partner in building,
leveraging, protecting and managing their brands for both short-term results and
long-term growth. Consistent with our mission, we have developed an
organizational and management structure designed to meet the diverse needs of
our large global clients as well as the more specialized needs of our other
clients. Our strategy combines this organizational and management structure with
the pursuit of new business opportunities and continued investment in our
business, personnel and superior consumer knowledge. As part of our strategy, we
seek to provide clients with superior creative services and extensive research
capabilities, including access to Y&R's proprietary research tool, BrandAsset
Valuator.

     In late 1992, we created the Key Corporate Account, or KCA, program to
enhance the coordination of services sought by clients from both a global
coverage as well as an integrated solutions perspective. KCAs are large global
client accounts that, as a group, contribute the greatest share of our revenues
and profits, and are served on a multinational basis by two or more of our
businesses. Revenues from the client accounts designated as KCAs accounted for
48.6% of our consolidated revenues in 1998. In order to further strengthen
client relationships and reward us for meeting or exceeding performance targets,
we are working with KCAs to adopt incentive compensation arrangements that align
our compensation with our performance and our clients' business performance.

INDUSTRY TRENDS

     The marketing and communications industry encompasses a wide range of
services used to develop and deliver messages to both broad and targeted
audiences through multiple communications channels. Several significant trends
are changing the dynamics of the marketing and communications industries,
including the following:


                                       15

<PAGE>

     o    GROWTH IN UNITED STATES MARKETING AND COMMUNICATIONS MARKETS.
          Advertising expenditures in the United States have continued to grow,
          increasing from approximately $140 billion in 1993 to approximately
          $200 billion in 1998.

     o    GROWTH OF INTERNATIONAL MARKETING AND COMMUNICATIONS MARKETS. Since
          1986, non-U.S. advertising expenditures have grown more rapidly than
          U.S. expenditures and, according to industry sources, have increased
          from approximately 44% of worldwide expenditures in 1986 to
          approximately 52% in 1998.

     o    INVESTMENT IN BRAND DEVELOPMENT. Over the last several years,
          advertisers have focused on the image or brand identity of their
          organizations, products and services in an effort to differentiate
          themselves from competitors and increase brand loyalty.

     o    DEMAND FOR INTEGRATED SERVICE OFFERINGS. Demand has increased for
          globally integrated marketing and communications solutions as
          companies seek consistent and effective delivery of their messages
          through multiple communications channels and across a variety of
          geographic markets.

     o    INCREASED EMPHASIS ON TARGETED MARKETING. The desire of companies to
          reach their target audiences and quantify the effectiveness of their
          communications has resulted in greater demand for customized direct
          marketing methods, such as database marketing, infomercials, in-store
          promotions and interactive programs.

STRATEGY

     Our strategy consists of the following key components:

     o    INCREASE PENETRATION OF KEY CORPORATE ACCOUNTS. We believe that there
          are significant opportunities to increase our share of the marketing
          and communications expenditures of our KCAs by leveraging our global
          network to provide integrated services. In recent years, we have
          successfully increased our share of the marketing and communications
          expenditures of some KCAs. KCAs also have increased their use of
          multiple services offered by us over the same period. During 1998, our
          20 largest KCAs used the capabilities of an average of five of our
          marketing and communications services.

     o    DEVELOP NEW CLIENT RELATIONSHIPS. We believe that there are
          significant opportunities for future revenue and profit growth by
          providing services to new clients in targeted industry sectors and to
          those clients seeking to build and maintain global, regional and local
          brands. We have successfully used our integrated and global approach
          as an effective tool in winning new business.

     o    LEVERAGE EXISTING GLOBAL NETWORK. With a worldwide presence in 76
          countries as of December 31, 1998, we believe that we are well
          positioned to continue to benefit from the trend toward the
          globalization of client marketing and communications needs and the
          consolidation of those needs with a single global network.

     o    CAPITALIZE ON EXISTING CAPABILITIES. We intend to continue the
          development of our existing capabilities into more visible and
          accessible client services. For example, we created our Brand Dialogue
          unit in 1997 by combining the existing interactive capabilities of
          Young & Rubicam Advertising and Wunderman Cato Johnson in the United
          States, Latin America, Europe and the Asia/Pacific region.

     o    UTILIZE SUPERIOR CONSUMER KNOWLEDGE AND BRAND INSIGHTS. To assist our
          clients in building, leveraging, protecting and managing their brands,
          we have developed and are maintaining extensive knowledge of consumer
          brand perceptions. For example, we have developed BrandAsset Valuator,
          a proprietary database that reflects the perceptions of over 95,000
          consumers in 32 countries on five continents. We believe that
          BrandAsset Valuator is the first global consumer study that provides


                                       16

<PAGE>

          an  empirically derived model for how brands gain and lose their
          strength over time.

     o    CULTIVATE CREATIVE EXCELLENCE. We intend to continue emphasizing the
          importance of creative marketing and communications. We have created
          numerous memorable marketing and communications programs for clients,
          including "The Softer Side of Sears," "Everybody Needs a Little KFC,"
          "It's All Within Your Reach" for AT&T, "The Document Company" for
          Xerox and "Be All That You Can Be" for the United States Army. We have
          also performed identity and design assignments, including the creation
          of corporate identities, for Lucent Technologies, Netscape and the
          2002 Salt Lake City Olympics.

     o    IMPROVE OPERATING EFFICIENCIES. We believe that opportunities exist to
          improve operating efficiencies in order to expand margins and increase
          future profitability. For example, we have implemented initiatives
          that have both improved productivity and reduced compensation expense
          as a percentage of consolidated revenues.

     o    EXPAND CAPABILITIES THROUGH ACQUISITIONS AND INVESTMENTS. In order to
          add new capabilities, enhance our existing capabilities and expand the
          geographic scope of our operations, we regularly evaluate and intend
          to pursue appropriate acquisition and investment opportunities. For
          example, in May 1999, we acquired KnowledgeBase Marketing, Inc., a
          provider of database and analytical services, in a stock and cash
          transaction valued at approximately $175 million.




                                       17

<PAGE>

                              RECENT DEVELOPMENTS

     On September 21, 1999, we contributed $15 million and certain net assets of
our Brand Dialogue operations in exchange for an ownership interest in Luminant
Worldwide Corporation, or Luminant, a newly formed internet and e-commerce
services firm that provides strategic consulting, content development and
systems integration capabilities to its clients. Under the terms of the
contribution agreement between Luminant and Y&R, we are eligible to receive
future contingent consideration from Luminant in the form of non-voting shares
of Luminant common stock and/or cash, at Luminant's discretion, based on the
revenue and operating profit performance of the Brand Dialogue contributed
assets for the period July 1, 1999 through December 31, 1999 and on the
consolidated performance of Luminant for the first six months of 2000. We
recognized a net after-tax gain of approximately $42 million on the sale of the
Brand Dialogue contributed assets in the third quarter of 1999.

     Effective August 2, 1999, the ownership and management structure of Dentsu
Young & Rubicam, which we refer to as DY&R, was amended. The agreement resulted
in our acquiring majority ownership in and operational control of all DY&R
companies throughout the principal markets in Asia, excluding Japan. In Japan,
Dentsu has acquired a majority share. We paid approximately $6 million for the
incremental ownership interest and in the first quarter of 2001, will pay $4
million and may pay contingent consideration of up to an additional $1 million
in connection with this transaction, subject to DY&R's financial performance.
Effective August 2, 1999, we commenced consolidating the results of DY&R for
those markets where we hold a majority ownership interest.

     During the third quarter of 1999, we acquired Rainey Kelly Campbell Roalfe,
a London-based advertising agency, and a majority ownership interest in The
Banner Corporation, a European marketing communications firm specializing in the
technology sector, and made several other acquisitions and equity investments
for which the aggregate purchase price was approximately $43 million. Some of
these transactions may require us to pay additional amounts as contingent
consideration over a period not to exceed five years, based on company
performance and the achievement of stipulated targets. All of these acquisitions
were accounted for under the purchase method of accounting, and we have made a
preliminary allocation of the costs to acquire these entities based on the fair
value of the net assets. Since September 30, 1999, we have also acquired
ownership interests in certain other entities. Cash payments made in connection
with these transactions amounted to approximately $40 million.

     In the third quarter of 1999, we repurchased approximately 800,000 shares
of common stock at an average price of $42.13 on the open market and in other
transactions. Since September 30, 1999, we have repurchased an additional
approximately 535,000 shares of common stock at an average price of $45.26 on
the open market and in other transactions. This brings the total to 4.9 million
shares repurchased under our existing 12 million share repurchase program. The
shares are being purchased under this program principally in anticipation of
exercises of outstanding employee stock options, and will likely be reissued to
employees as options are exercised.

     In August 1999, we announced certain changes in our senior management team.
Effective August 2, 1999, Ed Vick was named Chief Creative Officer and Tom Bell
was named President and Chief Operating Officer of Young & Rubicam Inc. On
January 1, 2000, Mr. Vick will become our Chairman and Mr. Bell will become our
Chief Executive Officer, as Peter Georgescu, our current Chairman and Chief
Executive Officer, assumes the role of Chairman Emeritus. As Chairman Emeritus,
Mr. Georgescu will continue to be active in client work and on other key
corporate initiatives.

     On October 28, 1999, we announced our financial and operating results for
the quarter ended September 30, 1999. The following table sets forth selected
unaudited consolidated statement of operations data for the three and nine
months ended September 30, 1999 and 1998.


                                       18

<PAGE>
<TABLE>
<CAPTION>
                                                                THREE MONTHS ENDED                 NINE MONTHS ENDED
                                                                   SEPTEMBER 30,                     SEPTEMBER 30,
                                                          -------------------------------   -------------------------------
                                                               1999             1998             1999             1998
                                                          --------------   --------------   --------------   --------------
                                                                                     (UNAUDITED)
                                                                  (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                                     <C>              <C>              <C>              <C>
STATEMENT OF OPERATIONS DATA:
Revenues ..............................................   $  428,452       $  375,419       $1,226,686     $  1,095,720
Compensation expense, including employee benefits .....      250,457          227,184          724,491          659,449
General and administrative expenses ...................      122,690          106,057          359,498          324,783
Other charges .........................................           --               --               --          234,449
                                                          -----------      -----------      -----------      -----------
Operating expenses ....................................      373,147          333,241        1,083,989        1,218,681
                                                          -----------      -----------      -----------      -----------
Operating profit (loss) ...............................       55,305           42,178          142,697         (122,961)
Interest expense, net .................................        4,779            2,843            9,224           13,015
Other income ..........................................       70,835               --           70,835            2,200
                                                          -----------      -----------      -----------      -----------
Income (loss) before income taxes .....................      121,361           39,335          204,308         (133,776)
Income tax provision (benefit) ........................       47,715           15,914           81,723          (22,291)
                                                          -----------      -----------      -----------      -----------
                                                              73,646           23,421          122,585         (111,485)
Equity in net income of unconsolidated companies ......        1,397            1,567            3,049            3,194
Minority interest in net (income) of consolidated
 subsidiaries .........................................       (1,101)            (682)          (1,406)            (604)
                                                          -----------      -----------      -----------      -----------
Income (loss) before extraordinary charge .............       73,942           24,306          124,228         (108,895)
Extraordinary charge for early retirement of debt,
 net of tax benefit of $2,834 .........................           --               --               --           (4,433)
                                                          -----------      -----------      -----------      -----------
Net income (loss) .....................................   $   73,942       $   24,306       $  124,228       $ (113,328)
                                                          ===========      ===========      ===========      ===========
EARNINGS (LOSS) PER SHARE:
Basic:
 Income (loss) before extraordinary charge ............   $     1.06       $     0.36       $     1.83       $    (1.84)
 Extraordinary charge .................................           --               --               --          (  0.08)
                                                          -----------      -----------      -----------      -----------
 Net income (loss) ....................................   $     1.06       $     0.36       $     1.83       $    (1.92)
                                                          ===========      ===========      ===========      ===========
Diluted:
 Income (loss) before extraordinary charge ............   $     0.88       $     0.29       $     1.50       $    (1.84)
 Extraordinary charge .................................           --               --               --          (  0.08)
                                                          -----------      -----------      -----------      -----------
 Net income (loss) ....................................   $     0.88       $     0.29       $     1.50       $    (1.92)
                                                          ===========      ===========      ===========      ===========
WEIGHTED AVERAGE SHARES OUTSTANDING USED TO COMPUTE:
Basic .................................................   69,911,071       66,608,726       67,914,158       58,939,274
Diluted ...............................................   83,805,721       82,764,754       82,595,373       58,939,274
</TABLE>
                                USE OF PROCEEDS

     We will not receive any of the proceeds from the sale of shares of common
stock by the selling stockholders. We expect to receive $19.4 million in cash in
connection with the exercise by the H&F investors of options to purchase
2,530,260 shares of common stock.

                     SELECTED CONSOLIDATED FINANCIAL DATA

     The following selected consolidated statement of operations data and
consolidated balance sheet data as of and for the years ended December 31, 1994
through 1998 have been derived from Y&R's audited annual consolidated financial
statements, including the consolidated balance sheets as of December 31, 1997
and 1998 and the related consolidated statements of operations and of cash flows
for the three years ended December 31, 1998 and the notes thereto incorporated
by reference in this prospectus.

     Data for the six months ended June 30, 1999 and 1998 have been derived from
Y&R's unaudited interim consolidated financial statements, including the
consolidated balance sheet as of June 30, 1999 and the related consolidated
statements of operations and of cash flows for the six months ended June 30,
1999 and 1998 and the notes thereto incorporated by reference in this
prospectus.

     The selected consolidated financial data set forth below should be read in
conjunction with the consolidated financial statements incorporated by reference
in this prospectus. See "Available Information."


                                       19

<PAGE>

<TABLE>
<CAPTION>
                                                      SIX MONTHS ENDED
                                                         JUNE 30,
                                               -----------------------------
                                                    1999           1998
                                               -------------- --------------
                                                        (UNAUDITED)
                                              (DOLLARS IN THOUSANDS, EXCEPT
                                                     PER SHARE AMOUNTS)
<S>                                            <C>            <C>
STATEMENT OF OPERATIONS DATA:
Revenues .....................................  $    798,234    $  720,301
Compensation expense, including employee
 benefits ....................................       474,034       432,265
General and administrative expenses ..........       236,808       218,726
Other charges(1) .............................            --       234,449
Recapitalization-related charges(1) ..........            --            --
                                                ------------    ----------
 Operating expenses ..........................       710,842       885,440
                                                ------------    ----------
Operating profit (loss) ......................        87,392      (165,139)
Interest income ..............................         4,692         3,934
Interest expense .............................        (9,137)      (14,106)
Other income .................................            --         2,200
                                                ------------    ----------
Income (loss) before income taxes ............        82,947      (173,111)
Income tax provision (benefit) ...............        34,008       (38,205)
                                                ------------    ----------
                                                      48,939      (134,906)
Equity in net income (loss) of
 unconsolidated companies ....................         1,652         1,627
Minority interest in net (income) loss of
 consolidated subsidiaries ...................          (305)           78
                                                ------------    ----------
Income (loss) before extraordinary charge ....        50,286      (133,201)
Extraordinary charge for early retirement of
 debt (net of tax benefit of $2,834) .........            --        (4,433)
                                                ------------    ----------
Net income (loss) ............................  $     50,286    $ (137,634)
                                                ============    ==========
EARNINGS (LOSS) PER SHARE(2):
Basic:
 Income (loss) before extraordinary
  charge(2) ..................................  $      0.75     $    (2.42)
 Extraordinary charge ........................            --         (0.08)
                                                ------------    ----------
 Net income (loss) ...........................  $      0.75     $    (2.50)
                                                ============    ==========
Diluted:
 Income (loss) before extraordinary
  charge(2) ..................................  $      0.61     $    (2.42)
 Extraordinary charge ........................            --         (0.08)
                                                ------------    ----------
 Net income (loss) ...........................  $      0.61     $    (2.50)
                                                ============    ==========
WEIGHTED AVERAGE SHARES OUTSTANDING USED
 TO COMPUTE:
Basic ........................................    66,912,004    55,040,989
Diluted ......................................    82,047,778    55,040,989

OTHER OPERATING DATA:
EBITDA(3) ....................................  $    119,857    $   97,663
Net cash provided by (used in) operating
 activities ..................................        16,895        (3,753)
Net cash used in investing activities ........       146,733        22,632
Net cash provided by (used in) financing
 activities ..................................        92,948       (55,723)
Capital expenditures .........................        32,516        20,044
International revenues as a % of
 total revenues ..............................          45.7%         48.3%
</TABLE>

<PAGE>
<TABLE>
<CAPTION>
                                                                     YEARS ENDED DECEMBER 31,
                                               ---------------------------------------------------------------------
                                                    1998           1997           1996          1995         1994
                                               -------------- -------------- ------------- ------------- -----------

                                                         (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                            <C>            <C>            <C>           <C>           <C>
STATEMENT OF OPERATIONS DATA:
Revenues .....................................   $1,522,464     $1,382,740    $1,222,139    $1,085,494    $ 959,275
Compensation expense, including employee
 benefits ....................................      903,948        836,150       730,261       672,026      594,322
General and administrative expenses ..........      455,578        463,936       391,617       356,523      323,087
Other charges(1) .............................      234,449         11,925        17,166        31,465        4,507
Recapitalization-related charges(1) ..........           --             --       315,397            --           --
                                                 ----------     ----------    ----------    ----------    ---------
 Operating expenses ..........................    1,593,975      1,312,011     1,454,441     1,060,014      921,916
                                                 ----------     ----------    ----------    ----------    ---------
Operating profit (loss) ......................      (71,511)        70,729      (232,302)       25,480       37,359
Interest income ..............................        8,315          8,454        10,269         9,866       12,100
Interest expense .............................      (26,001)       (42,879)      (28,584)      (27,441)     (23,027)
Other income .................................        2,200             --            --            --           --
                                                 ----------     ----------    ----------    ----------    ---------
Income (loss) before income taxes ............      (86,997)        36,304      (250,617)        7,905       26,432
Income tax provision (benefit) ...............       (2,644)        58,290       (20,611)        9,130       12,998
                                                 ----------     ----------    ----------    ----------    ---------
                                                    (84,353)       (21,986)     (230,006)       (1,225)      13,434
Equity in net income (loss) of
 unconsolidated companies ....................        4,707            342        (9,837)        5,197        4,740
Minority interest in net (income) loss of
 consolidated subsidiaries ...................       (1,989)        (2,294)        1,532        (3,152)      (2,742)
                                                 ----------     ----------    ----------    ----------    ---------
Income (loss) before extraordinary charge ....      (81,635)       (23,938)     (238,311)          820       15,432
Extraordinary charge for early retirement of
 debt (net of tax benefit of $2,834) .........       (4,433)            --            --            --           --
                                                 ----------     ----------    ----------    ----------    ---------
Net income (loss) ............................   $  (86,068)    $  (23,938)   $ (238,311)   $      820    $  15,432
                                                 ==========     ==========    ==========    ==========    =========
EARNINGS (LOSS) PER SHARE(2):
Basic:
 Income (loss) before extraordinary
  charge(2) ..................................   $    (1.34)    $    (0.51)
 Extraordinary charge ........................        (0.08)            --
                                                 ----------     ----------
 Net income (loss) ...........................   $    (1.42)    $    (0.51)
                                                 ==========     ==========
Diluted:
 Income (loss) before extraordinary
  charge(2) ..................................   $    (1.34)    $    (0.51)
 Extraordinary charge ........................        (0.08)            --
                                                 ----------     ----------
 Net income (loss) ...........................   $    (1.42)    $    (0.51)
                                                 ==========     ==========
WEIGHTED AVERAGE SHARES OUTSTANDING USED
 TO COMPUTE:
Basic ........................................   60,673,994     46,949,355
Diluted ......................................   60,673,994     46,949,355

OTHER OPERATING DATA:
EBITDA(3) ....................................   $  223,548     $  139,375    $  147,221    $   72,972    $  77,662
Net cash provided by (used in) operating
 activities ..................................      195,615        224,511       178,064        79,809       43,314
Net cash used in investing activities ........       99,683         67,142        76,094        45,821       49,941
Net cash provided by (used in) financing
 activities ..................................     (136,242)       (98,667)      (12,614)      (50,025)     (30,705)
Capital expenditures .........................       76,378         51,899        51,792        42,096       33,196
International revenues as a % of
 total revenues ..............................         49.1%          52.2%         53.3%         54.7%        53.6%
</TABLE>

                                       20

<PAGE>

<TABLE>
<CAPTION>

                                         AS OF JUNE 30,                            AS OF DECEMBER 31,
                                        ---------------- ----------------------------------------------------------------------
                                              1999            1998           1997           1996          1995         1994
                                        ---------------- -------------- -------------- -------------- ------------ ------------
                                           (UNAUDITED)
                                                                        (DOLLARS IN THOUSANDS)
<S>                                     <C>              <C>            <C>            <C>            <C>          <C>
BALANCE SHEET DATA:
Working capital (deficit)(4) ..........    $ (138,009)     $ (216,888)    $ (106,169)    $ (196,509)   $   27,827   $   72,651
Total assets(5) .......................     1,832,253       1,635,255      1,537,807      1,598,812     1,226,581    1,118,846
Total debt(6) .........................       252,709          63,959        351,051        267,238       230,831      256,032
Mandatorily redeemable equity
 securities(7) ........................            --              --        508,471        363,264            --           --
Total stockholders' equity (deficit) ..       194,115         114,969       (661,714)      (480,033)      (55,485)      69,982
</TABLE>

- ----------
(1) For a discussion of other charges and recapitalization-related charges for
    the years ended December 31, 1998, 1997 and 1996, see notes 4, 6 and 9 to
    the audited consolidated financial statements incorporated by reference in
    this prospectus.

(2) At June 30, 1998, Y&R had outstanding options to purchase 29,129,148 shares
    of common stock with a weighted average exercise price of $12.38 that could
    potentially dilute basic earnings per share in the future. For a discussion
    of options outstanding, see note 3 to the unaudited interim consolidated
    financial statements and note 18 to the audited consolidated financial
    statements incorporated by reference in this prospectus.

    Earnings per share for 1996 and 1995 cannot be computed because Y&R's
    capital structure prior to its recapitalization in 1996 consisted of both
    common shares and limited partnership units in predecessor entities. For a
    discussion of the recapitalization, see note 6 to the audited consolidated
    financial statements incorporated by reference in this prospectus.

(3) EBITDA is defined as operating profit (loss) before depreciation and
    amortization, other non-cash charges and recapitalization-related charges.
    EBITDA is presented because it is a widely accepted financial indicator and
    is generally consistent with the definition used for covenant purposes
    contained in Y&R's credit facilities; however, EBITDA may not be comparable
    to other registrants' calculation of EBITDA or similarly titled items. You
    should not consider EBITDA to be an alternative to net income (loss) as a
    measure of operating results in accordance with generally accepted
    accounting principles or as an alternative to cash flows as a measure of
    liquidity. EBITDA for the six months ended June 30, 1998 and for the 1998
    year is before $234,449 of non-cash compensation charges taken at the time
    of our initial public offering in May 1998. EBITDA for 1997 and 1996 is
    before $11,925 and $11,096, respectively, of non-cash charges primarily
    related to impairment write-downs which are included in other charges. For a
    discussion of other charges and recapitalization-related charges for the
    years ended December 31, 1998, 1997 and 1996, see notes 4, 6 and 9 to the
    audited consolidated financial statements incorporated by reference in this
    prospectus.

(4) Working capital balances are significantly impacted by the seasonal media
    spending patterns of advertisers, including the timing of payments made to
    media and other suppliers on behalf of clients as well as the timing of cash
    collection from clients to fund each expenditure.

(5) Total assets as of June 30, 1999 include net deferred tax assets of $202,488
    consisting primarily of federal, state and foreign net operating loss
    carryforwards.

(6) Total debt includes current and non-current loans and installment notes,
    which are discussed in notes 14 and 15 to the audited consolidated financial
    statements incorporated by reference in this prospectus.

(7) From the date of completion of the recapitalization of Y&R in 1996 and
    through the date of completion of the IPO, all outstanding shares of common
    stock, exclusive of shares of common stock held in a restricted stock trust
    under our restricted stock plan, were redeemable, subject to restrictions,
    at the option of the stockholder. Accordingly, all of these shares of common
    stock were recorded at their redemption values and classified as mandatorily
    redeemable equity securities at December 31, 1997 and 1996. For a discussion
    of the mandatorily redeemable equity securities, see note 17 to the audited
    consolidated financial statements incorporated by reference in this
    prospectus.


                                       21

<PAGE>

                             SELLING STOCKHOLDERS

     The following table sets forth the name of each selling stockholder and
information regarding the beneficial ownership of the common stock and options
to purchase common stock by the selling stockholders as of November 2, 1999, and
as adjusted to reflect the sale of shares of common stock in the offering. The
information in the table below has been calculated in accordance with Rule 13d-3
under the Securities Exchange Act of 1934. Except as described below, the
persons named in the table have sole voting and investment power with respect to
all shares of common stock shown as beneficially owned by them.

     In connection with the offering, the H&F investors have notified Y&R that
they intend to exercise options to purchase 2,530,260 shares of common stock for
a total exercise price of $19.4 million and to distribute all of the shares of
Y&R common stock owned by them, other than the shares to be sold by them in the
offering, to some of their limited partners and to individuals and entities that
control the H&F investors.

<TABLE>
<CAPTION>
                                                    BENEFICIAL OWNERSHIP                           BENEFICIAL OWNERSHIP
                                                     PRIOR TO OFFERING                                AFTER OFFERING
                                             ----------------------------------             -----------------------------------
                                              SHARES AND                           SHARES     SHARES AND
                                                VESTED       VESTED                BEING        VESTED       VESTED
                                                OPTIONS     OPTIONS    PERCENT    OFFERED      OPTIONS       OPTIONS    PERCENT
                                             ------------ ----------- --------- ----------- ------------- ------------ --------
<S>                                          <C>          <C>         <C>       <C>         <C>           <C>          <C>
Hellman & Friedman Capital
 Partners III, L.P.(1) .....................   6,157,027   2,311,590      8.6%   4,740,681           --           --      --
H&F Orchard Partners III, L.P.(1) ..........     448,632     168,270       *       369,963           --           --      --
H&F International Partners III, L.P.(1).....     134,561      50,400       *       111,019           --           --      --
</TABLE>

- ----------
 * Less than one percent.

(1) Hellman & Friedman Capital Partners III, L.P., H&F Orchard Partners III,
    L.P. and H&F International Partners III, L.P. have notified Y&R that they
    intend to distribute an aggregate of 1,416,346, 78,669 and 23,542 shares of
    common stock, respectively, to some of their limited partners and to
    individuals and entities that control the H&F investors. The H&F investors
    also intend to exercise all options to purchase shares of Y&R common stock
    held by them on or before the date of the offering.



                                       22

<PAGE>

                                 UNDERWRITING

     Subject to the terms and conditions of an Underwriting Agreement, dated
November , 1999 (the "Underwriting Agreement"), the Underwriters named below
(the "Underwriters"), who are represented by Bear, Stearns & Co. Inc. ("Bear
Stearns"), Donaldson, Lufkin & Jenrette Securities Corporation ("DLJ"), Salomon
Smith Barney Inc. ("SSB"), Banc of America Securities LLC, Goldman, Sachs & Co.,
ING Barings LLC, Merrill Lynch & Co., Morgan Stanley & Co. Incorporated and
Thomas Weisel Partners LLC (the "Representatives"), have severally agreed to
purchase from the selling stockholders the respective number of shares of common
stock set forth opposite their names below.

<TABLE>
<CAPTION>
UNDERWRITERS                                                          NUMBER OF SHARES
- ------------------------------------------------------------------   -----------------
<S>                                                                  <C>
    Bear, Stearns & Co. Inc. .....................................
    Donaldson, Lufkin & Jenrette Securities Corporation ..........
    Salomon Smith Barney Inc. ....................................
    Banc of America Securities LLC ...............................
    Goldman, Sachs & Co. .........................................
    ING Barings LLC ..............................................
    Merrill Lynch, Pierce, Fenner & Smith Incorporated. ..........
    Morgan Stanley & Co. Incorporated ............................
    Thomas Weisel Partners LLC. ..................................
                                                                     -----------------
        Total ....................................................
                                                                     =================
</TABLE>

     The Underwriting Agreement provides that the obligations of the several
Underwriters to purchase and accept delivery of the shares of common stock
offered by this prospectus are subject to approval by their counsel of legal
matters and to other conditions set forth in the Underwriting Agreement. The
Underwriters are obligated to purchase and accept delivery of all the shares of
common stock offered hereby, other than those shares covered by the
over-allotment option described below, if any are purchased.

     The Underwriters initially propose to offer the shares of common stock in
part directly to the public at the initial public offering price set forth on
the cover page of this prospectus and in part to certain dealers including the
Underwriters, at that price less a concession not in excess of $     per share.
The Underwriters may allow, and such dealers may re-allow, to certain other
dealers a concession not in excess of $     per share. After the initial
offering of the common stock, the public offering price and other selling terms
may be changed by the Representatives at any time without notice. The
Underwriters do not intend to confirm sales to any accounts over which they
exercise discretionary authority.

     Each of Matthew R. Barger, John M. Pasquesi, Brian M. Powers, Thomas F.
Steyer, Marco W. Hellman, Mitchell R. Cohen, Joseph M. Niehaus, The Tully M.
Friedman 1997 Charitable Lead Annuity Trust, The Jackson Street Trust and The
Tully M. Friedman Revocable Trust is an affiliate of the H&F investors, to whom
the H&F investors will distribute shares of Y&R common stock in connection with
the offering. These individuals and entities will grant to the Underwriters an
option, exercisable within 30 days after the date of this prospectus, to
purchase from time to time, in whole or in part, up to an aggregate of 284,000
shares of common stock (consisting of 30,000, 50,000, 11,000, 64,000, 42,000,
15,000, 15,000, 12,000, 20,000 and 25,000 shares, respectively), at the public
offering price less underwriting discounts and commissions. The Underwriters may
exercise this option solely to cover over-allotments, if any, made in connection
with the offering. To the extent that the Underwriters exercise this option,
each Underwriter will become obligated, subject to certain conditions, to
purchase its pro rata portion of these additional shares based on the
Underwriter's percentage underwriting


                                       23

<PAGE>

commitment in the offering as indicated in the preceding table.

     The following table shows the per share and total underwriting discounts to
be paid to the Underwriters by the selling stockholders. These amounts are shown
assuming both no exercise and full exercise of the Underwriters' over-allotment
option.

<TABLE>
<CAPTION>
                        NO EXERCISE     FULL EXERCISE
                       -------------   --------------
<S>                    <C>             <C>
Per share ..........   $               $
Total ..............
</TABLE>

     Y&R and the selling stockholders have agreed to indemnify the Underwriters
against certain liabilities, including liabilities under the Securities Act, or
to contribute to payments that the Underwriters may be required to make in
respect of those liabilities.

     Y&R has agreed to pay expenses incurred by the selling stockholders in
connection with the offering, other than the underwriting discount. Y&R
estimates that the expenses that it will bear in connection with the offering
will total approximately $550,000.

     The affiliates of the H&F investors, who have granted an over-allotment
option to the underwriters and who upon completion of the offering collectively
will hold an aggregate of 1,309,735 shares, have agreed not to:

     o    offer, pledge, sell, contract to sell, sell any option or contract to
          purchase, purchase any option or contract to sell, grant any option,
          right or warrant to purchase or otherwise transfer or dispose of,
          directly or indirectly, any shares of common stock or any securities
          convertible into or exercisable or exchangeable for common stock; or

     o    enter into any swap or other arrangement that transfers all or a
          portion of the economic consequences associated with the ownership of
          any common stock (regardless of whether any of these transactions are
          to be settled by the delivery of common stock, or such other
          securities, in cash or otherwise) for a period of 90 days after the
          date of this prospectus without the prior written consent of Bear
          Stearns, DLJ and SSB.

     In addition, during this period, each selling stockholder has agreed not to
make any demand for, or exercise any right with respect to, the registration of
any shares of common stock or any securities convertible into or exercisable or
exchangeable for common stock without the prior written consent of Bear Stearns,
DLJ and SSB.

     Other than in the United States, no action has been taken by Y&R, the
selling stockholders or the Underwriters that would permit a public offering of
the shares of common stock offered by this prospectus in any jurisdiction where
action for that purpose is required. The shares of common stock offered by this
prospectus may not be offered or sold, directly or indirectly, nor may this
prospectus or any other offering material or advertisements in connection with
the offer and sale of any such shares of common stock be distributed or
published in any jurisdiction, except under circumstances that will result in
compliance with the applicable rules and regulations of that jurisdiction.
Persons into whose possession this prospectus comes are advised to inform
themselves about and to observe any restrictions relating to the offering and
the distribution of this prospectus. This prospectus does not constitute an
offer to sell or a solicitation of an offer to buy any shares of common stock
offered by this prospectus in any


                                       24

<PAGE>

jurisdiction in which such an offer or a solicitation is unlawful.

     In order to facilitate the offering, the Underwriters participating in the
offering may engage in transactions that stabilize, maintain or otherwise affect
the price of the common stock during and after the offering. Specifically, the
Underwriters may over-allot or otherwise create a short position in the common
stock for their own account by selling more shares of common stock than have
been sold to them by the selling stockholders. The Underwriters may elect to
cover this short position by purchasing shares of common stock in the open
market or by exercising the over-allotment option granted to the Underwriters.
In addition, the Underwriters may stabilize or maintain the price of the common
stock by bidding for or purchasing shares of common stock in the open market and
may impose penalty bids, under which selling concessions allowed to syndicate
members or other broker-dealers participating in the offering are reclaimed if
shares previously distributed in the offering are repurchased in connection with
stabilization transactions or otherwise. The effect of these transactions may be
to stabilize the market price of the common stock at a level above that which
might otherwise prevail in the open market. The imposition of a penalty bid may
also affect the price of the common stock to the extent that it discourages
resales of the common stock. No representation is made as to the magnitude or
effect of any stabilization or other transactions. These transactions, if
commenced, may be discontinued at any time.

     Thomas Weisel Partners LLC, one of the Representatives of the underwriters,
was organized and registered as a broker-dealer in December 1998. Since December
1998, Thomas Weisel Partners LLC has been named as a lead or co-manager on 79
filed public offerings of equity securities, of which 58 have been completed,
and has acted as a syndicate member in an additional 41 public offerings of
equity securities. Thomas Weisel Partners LLC does not have any material
relationship with us or any of our officers, directors or other controlling
persons, except with respect to its contractual relationship with us pursuant to
the underwriting agreement entered into in connection with this offering.

     Bear Stearns, DLJ and other Representatives from time to time perform
investment banking and other financial services for Y&R and its affiliates for
which they have received advisory or transaction fees, as applicable, plus
out-of-pocket expenses, of the nature and in amounts customary in the industry
for these financial services. Alan D. Schwartz, an Executive Vice President and
Head of the Investment Banking Department of Bear Stearns, is a member of Y&R's
board of directors.

                                 LEGAL MATTERS

     The validity of the shares of common stock offered by this prospectus will
be passed upon for Y&R by Cleary, Gottlieb, Steen & Hamilton, New York, New
York. Certain legal matters in connection with the offering will be passed upon
for the Underwriters by Skadden, Arps, Slate, Meagher & Flom LLP, New York, New
York.

                                    EXPERTS

     The consolidated financial statements incorporated in this prospectus by
reference to the Annual Report on Form 10-K of Young & Rubicam Inc. for the year
ended December 31, 1998 have been so incorporated in reliance on the report of
PricewaterhouseCoopers LLP, independent accountants, given on the authority of
said firm as experts in auditing and accounting.


                                       25

<PAGE>

                             AVAILABLE INFORMATION

     We have filed with the Securities and Exchange Commission a registration
statement on Form S-3. This prospectus is a part of the registration statement
and does not contain all of the information set forth in the registration
statement. For further information with respect to Y&R and the common stock, you
should refer to the registration statement. Statements contained in this
prospectus as to the contents of any contract or other document referred to in
this prospectus are not necessarily complete. Where a contract or other document
is an exhibit to the registration statement, each of those statements is
qualified in all respects by the provisions of the exhibit, to which reference
is hereby made.

     We are required to file annual, quarterly and current reports, proxy
statements and other information with the Securities and Exchange Commission.
You may review the registration statement, as well as reports and other
information we have filed, without charge at the Commission's public reference
room at 450 Fifth Street, N.W., Washington, D.C. 20549. Copies may also be
obtained from the Public Reference Section of the Commission, 450 Fifth Street,
N.W., Washington, D.C. 20549 at prescribed rates or at the Commission's web site
at http://www.sec.gov. These materials may also be inspected at the offices of
the New York Stock Exchange, 20 Broad Street, New York, New York 10005. For
further information on the operation of the public reference rooms, please call
1-800-SEC-0330. You may also review these statements at the regional offices of
the Commission at 7 World Trade Center, Suite 1300, New York, New York 10048 and
at Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois,
60661-2511.

     The SEC allows us to "incorporate by reference" the information we file
with them, which means that we can disclose important information to you by
referring you to those documents. The information incorporated by reference is
an important part of this prospectus, and information that we file later with
the SEC will automatically update and supersede this information. We incorporate
by reference the documents listed below and any future filings made with the SEC
under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934
until all the shares of common stock offered hereby are sold.

     o    Y&R's Annual Report on Form 10-K for the year ended December 31, 1998;

     o    Y&R's Quarterly Reports on Form 10-Q for the quarterly periods ended
          March 31, 1999 and June 30, 1999;

     o    The description of our common stock contained in Y&R's registration
          statement (Registration No. 001-14093) on Form 8-A, and any amendment
          or report filed for the purpose of updating that description; and

     o    The description of our preferred share purchase rights contained in
          Y&R's registration statement (Registration No. 001-14093) on Form 8-A,
          and any amendment or report filed for the purpose of updating
          that description.

     We will provide without charge to each person, including any beneficial
owner, to whom this prospectus is delivered, upon written or oral request, a
copy of any or all of the documents incorporated by reference in this
prospectus, other than exhibits to those documents, unless the exhibits to those
documents are specifically incorporated by reference into those documents.
Requests for copies should be directed to Young & Rubicam Inc., 285 Madison
Avenue, New York, New York 10017, Attention: Investor Relations, telephone (212)
210-3000.


                                       26

<PAGE>

================================================================================

     NO DEALER, SALESPERSON OR OTHER PERSON IS AUTHORIZED TO GIVE ANY
INFORMATION OR TO REPRESENT ANYTHING NOT CONTAINED IN THIS PROSPECTUS. YOU MUST
NOT RELY ON ANY UNAUTHORIZED INFORMATION OR REPRESENTATIONS. THIS PROSPECTUS IS
AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ONLY THE SHARES OFFERED BY
THIS PROSPECTUS, BUT ONLY UNDER CIRCUMSTANCES AND IN JURISDICTIONS WHERE IT IS
LAWFUL TO DO SO. THE INFORMATION CONTAINED IN THIS PROSPECTUS IS CURRENT ONLY AS
OF ITS DATE.

               ------------------------------------------------
                               TABLE OF CONTENTS
               ------------------------------------------------
<TABLE>
<CAPTION>
                                             PAGE
                                            -----
<S>                                       <C>
Prospectus Summary ......................    2
Risk Factors ............................    8
Young & Rubicam Inc. ....................   15
Recent Developments .....................   18
Use of Proceeds .........................   19
Selected Consolidated Financial Data.....   19
Selling Stockholders ....................   22
Underwriting ............................   23
Legal Matters ...........................   25
Experts .................................   25
Available Information ...................   26
</TABLE>

================================================================================

================================================================================

                              YOUNG & RUBICAM INC.


                                5,221,663 SHARES


                                  COMMON STOCK

                       --------------------------------
                                  PROSPECTUS
                       --------------------------------


                           BEAR, STEARNS & CO. INC.

                         DONALDSON, LUFKIN & JENRETTE

                             SALOMON SMITH BARNEY

                       --------------------------------

                         BANC OF AMERICA SECURITIES LLC

                             GOLDMAN, SACHS & CO.

                                ING BARINGS LLC

                              MERRILL LYNCH & CO.

                          MORGAN STANLEY DEAN WITTER

                          THOMAS WEISEL PARTNERS LLC


                                      , 1999

================================================================================
<PAGE>
                                    PART II
                    INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

     The following table sets forth the estimated expenses in connection with
the issuance and distribution of the common stock being registered, other than
underwriting discounts and commissions.

<TABLE>

<S>                                                                     <C>
Securities and Exchange Commission registration fee .................    $ 67,300
National Association of Securities Dealers, Inc. filing fee .........      30,500
Legal fees and expenses .............................................     200,000
Accounting fees and expenses ........................................     100,000
Printing and engraving expenses .....................................     100,000
Registrar and transfer agent's fee ..................................      25,000
Miscellaneous .......................................................      27,200
                                                                         --------
 Total ..............................................................    $550,000
                                                                         ========
</TABLE>

ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     Article XI of Young & Rubicam Inc.'s Amended and Restated Certificate of
Incorporation provides substantially as follows:

     Section 1. Elimination of Certain Liability of Directors. A director of the
Company shall not be personally liable to Y&R or its stockholders for monetary
damages for breach of fiduciary duty as a director, except for liability (i) for
any breach of the director's duty of loyalty to the Company or its stockholders,
(ii) for acts or omissions not in good faith or which involve intentional
misconduct or a knowing violation of law, (iii) under Section 174 of the General
Corporation Law of the State of Delaware, or (iv) for any transaction from which
the director derived an improper personal benefit.

     Section 2. Indemnification and Insurance.

     (a) Right to indemnification. Each person who was or is made a party or is
threatened to be made a party to or is involved in any action, suit or
proceeding, whether civil, criminal, administrative or investigative
(hereinafter a "proceeding"), by reason of the fact that he or she, or a person
of whom he or she is the legal representative, is or was a director or officer
of the Company or is or was serving at the request of the Company as a director,
officer, employee or agent of another corporation or of a partnership, joint
venture, trust or other enterprise, including service with respect to employee
benefit plans, whether the basis of such proceeding is alleged action in an
official capacity as a director, officer, employee or agent or in any other
capacity while serving as a director, officer, employee or agent, shall be
indemnified and held harmless by the Company to the fullest extent authorized by
the General Corporation Law of the State of Delaware, as the same exists or may
hereafter be amended but, in the case of any such amendment, to the fullest
extent permitted by law, only to the extent that such amendment permits the
Company to provide broader indemnification rights than said law permitted the
Company to provide prior to such amendment), against all expense, liability and
loss (including, without limitation, attorneys' fees, judgments, fines, amounts
paid or to be paid in settlement, and excise taxes or penalties arising under
the Employee Retirement Income Security Act of 1974) reasonably incurred or
suffered by such person in connection therewith and such indemnification shall
continue as to a person who has ceased to be a director, officer, employee or
agent and shall inure to the benefit of his or her heirs, executors and
administrators; provided, however, that, except as provided in paragraph (b)
hereof, the Company shall indemnify any such person seeking indemnification in
connection with a proceeding (or part thereof) initiated by such person only if
such proceeding (or part thereof) was authorized by the Board of Directors of
the Company. The right to indemnification conferred in this Section shall be a
contract right and shall include the right to be paid by the Company the
expenses incurred in


                                      II-1

<PAGE>

defending any such proceeding in advance of its final disposition; provided,
however, that, if the General Corporation Law of the State of Delaware requires,
the payment of such expenses incurred by a director or officer in his or her
capacity as a director or officer (and not in any other capacity in which
service was or is rendered by such person while a director or officer,
including, without limitation, service to an employee benefit plan) in advance
of the final disposition of a proceeding, shall be made only upon delivery to
the Company of an undertaking, by or on behalf of such director or officer, to
repay all amounts so advanced if it shall ultimately be determined that such
director or officer is not entitled to be indemnified under this Section or
otherwise. The Company may, by action of the Board of Directors, provide
indemnification to employees and agents of the Company with the same scope and
effect as the foregoing indemnification of directors and officers.

     (b) Right of Claimant to Bring Suit. If a claim under paragraph (a) of this
Section is not paid in full by the Company within thirty days after a written
claim has been received by the Company, the claimant may at any time thereafter
bring suit against the Company to recover the unpaid amount of the claim and, if
successful in whole or in part, the claimant shall be entitled to be paid also
the expense of prosecuting such claim. It shall be a defense to any such action
(other than an action brought to enforce a claim for expenses incurred in
defending any proceeding in advance of its final disposition where the required
undertaking, if any is required, has been tendered to the Company) that the
claimant has not met the standards of conduct which make it permissible under
the General Corporation Law of the State of Delaware for the Company to
indemnify the claimant for the amount claimed, but the burden of proving such
defense shall be on the Company. Neither the failure of the Company (including
its Board of Directors, independent legal counsel, or its stockholders) to have
made a determination prior to the commencement of such action that
indemnification of the claimant is proper in the circumstances because he or she
has met the applicable standard of conduct set forth in the General Corporation
Law of the State of Delaware, nor an actual determination by the Company
(including its Board of Directors, independent legal counsel, or its
stockholders) that the claimant has not met such applicable standard of conduct,
shall be a defense to the action or create a presumption that the claimant has
not met the applicable standard of conduct.

     (c) Non-Exclusivity of Rights. The right to indemnification and the payment
of expenses incurred in defending a proceeding in advance of its final
disposition conferred in this Section shall not be exclusive of any other right
which any person may have or hereafter acquire under any statute, provision of
the Certificate of Incorporation, By-law, agreement, vote of stockholders or
disinterested directors or otherwise.

     (d) Insurance. The Company may maintain insurance, at its expense, to
protect itself and any director, officer, employee or agent of the Company or
another corporation, partnership, joint venture, trust or other enterprise
against any such expense, liability or loss, whether or not the Company would
have the power to indemnify such person against such expense, liability or loss
under the General Corporation Law of the State of Delaware.

     Section 145 of the General Corporation Law of the State of Delaware
provides as follows:

         (a) A corporation shall have power to indemnify any person who was or
     is a party or is threatened to be made a party to any threatened, pending
     or completed action, suit or proceeding, whether civil, criminal,
     administrative or investigative (other than an action by or in the right of
     the corporation) by reason of the fact that the person is or was a
     director, officer, employee or agent of the corporation, or is or was
     serving at the request of the corporation as a director, officer, employee
     or agent of another corporation, partnership, joint venture, trust or other
     enterprise, against expenses (including attorneys' fees), judgments, fines
     and amounts paid in settlement actually and reasonably incurred by the
     person in connection with such action, suit or proceeding if the person
     acted in good faith and in a manner the person reasonably believed to be in
     or not opposed to the best interests of the corporation, and, with respect
     to any criminal action or proceeding, had no reasonable cause to believe
     the person's conduct was unlawful. The termination of any action, suit or
     proceeding by judgment, order, settlement, conviction, or upon a plea of
     nolo contendere or its equivalent, shall not, of itself, create a
     presumption that the

                                      II-2

<PAGE>

     person did not act in good faith and in a manner which the person
     reasonably believed to be in or not opposed to the best interests of the
     corporation, and, with respect to any criminal action or proceeding, had
     reasonable cause to believe that the person's conduct was unlawful.

         (b) A corporation shall have power to indemnify any person who was or
     is a party or is threatened to be made a party to any threatened, pending
     or completed action or suit by or in the right of the corporation to
     procure a judgment in its favor by reason of the fact that the person is or
     was a director, officer, employee or agent of the corporation, or is or was
     serving at the request of the corporation as a director, officer, employee
     or agent of another corporation, partnership, joint venture, trust or other
     enterprise against expenses (including attorneys' fees) actually and
     reasonably incurred by the person in connection with the defense or
     settlement of such action or suit if the person acted in good faith and in
     a manner the person reasonably believed to be in or not opposed to the best
     interests of the corporation and except that no indemnification shall be
     made in respect of any claim, issue or matter as to which such person shall
     have been adjudged to be liable to the corporation unless and only to the
     extent that the Court of Chancery or the court in which such action or suit
     was brought shall determine upon application that, despite the adjudication
     of liability but in view of all the circumstances of the case, such person
     is fairly and reasonably entitled to indemnity for such expenses which the
     Court of Chancery or such other court shall deem proper.

         (c) To the extent that a present or former director or officer of a
     corporation has been successful on the merits or otherwise in defense of
     any action, suit or proceeding referred to in subsections (a) and (b) of
     this section, or in defense of any claim, issue or matter therein, such
     person shall be indemnified against expenses (including attorneys' fees)
     actually and reasonably incurred by such person in connection therewith.

         (d) Any indemnification under subsections (a) and (b) of this section
     (unless ordered by a court) shall be made by the corporation only as
     authorized in the specific case upon a determination that indemnification
     of the present or former director, officer, employee or agent is proper in
     the circumstances because the person has met the applicable standard of
     conduct set forth in subsections (a) and (b) of this section. Such
     determination shall be made, with respect to a person who is a director or
     officer at the time of such determination, (1) by a majority vote of the
     directors who are not parties to such action, suit or proceeding, even
     though less than a quorum, or (2) by a committee of such directors
     designated by majority vote of such directors, even though less than a
     quorum, or (3) if there are no such directors, or if such directors so
     direct, by independent legal counsel in a written opinion, or (4) by the
     stockholders.

         (e) Expenses (including attorneys' fees) incurred by an officer or
     director in defending any civil, criminal, administrative or investigative
     action, suit or proceeding may be paid by the corporation in advance of the
     final disposition of such action, suit or proceeding upon receipt of an
     undertaking by or on behalf of such director or officer to repay such
     amount if it shall ultimately be determined that such person is not
     entitled to be indemnified by the corporation as authorized in this
     section. Such expenses (including attorneys' fees) incurred by former
     directors and officers or other employees and agents may be so paid upon
     such terms and conditions, if any, as the corporation deems appropriate.

         (f) The indemnification and advancement of expenses provided by, or
     granted under, the other subsections of this section shall not be deemed
     exclusive of any other rights to which those seeking indemnification or
     advancement of expenses may be entitled under any bylaw, agreement, vote of
     stockholders or disinterested directors or otherwise, both as to action in
     such person's official capacity and as to action in another capacity while
     holding such office.

         (g) A corporation shall have power to purchase and maintain insurance
     on behalf of any person who is or was a director, officer, employee or
     agent of the corporation, or is or was serving at the request of the
     corporation as a director, officer, employee or agent of another
     corporation, partnership, joint venture, trust or other enterprise against
     any liability asserted

                                      II-3

<PAGE>

     against such person and incurred by such person in any such capacity, or
     arising out of such person's status as such, whether or not the corporation
     would have the power to indemnify such person against such liability under
     this section.

         (h) For purposes of this section, references to "the corporation" shall
     include, in addition to the resulting corporation, any constituent
     corporation (including any constituent of a constituent) absorbed in a
     consolidation or merger which, if its separate existence had continued,
     would have had power and authority to indemnify its directors, officers,
     and employees or agents, so that any person who is or was a director,
     officer, employee or agent of such constituent corporation, or is or was
     serving at the request of such constituent corporation as a director,
     officer, employee or agent of another corporation, partnership, joint
     venture, trust or other enterprise, shall stand in the same position under
     this section with respect to the resulting or surviving corporation as such
     person would have respect to such constituent corporation if its separate
     existence had continued.

         (i) For purposes of this section, references to "other enterprises"
     shall include employee benefit plans; references to "fines" shall include
     any excise taxes assessed on a person with respect to any employee benefit
     plan; and references to "servicing at the request of the corporation" shall
     include any service as a director, officer, employee or agent of the
     corporation which imposes duties on, or involves services by, such
     director, officer, employee, or agent with respect to an employee benefit
     plan, its participants or beneficiaries; and a person who acted in good
     faith and in a manner such person reasonably believed to be in the interest
     of the participants and beneficiaries of an employee benefit plan shall be
     deemed to have acted in a manner "not opposed to the best interests of the
     corporation" as referred to in this section.

         (j) The indemnification and advancement of expense proved by, or
     granted pursuant to, this section shall, unless otherwise provided when
     authorized or ratified, continue as to a person who has ceased to be a
     director, officer, employee or agent and shall inure to the benefit of the
     heirs, executors and administrators of such a person.

         (k) The Court of Chancery is hereby vested with exclusive jurisdiction
     to hear and determine all actions for advancement of expenses or
     indemnification brought under this section or under any bylaw, agreement,
     vote of stockholders or disinterested directors, or otherwise. The Court of
     Chancery may summarily determine a corporation's obligation to advance
     expenses (including attorneys' fees).

     Section 5 of the Young & Rubicam Inc. Management Voting Trust Agreement
provides substantially as follows:

     The Company hereby agrees to assume liability for and does hereby
indemnify, protect, save and hold harmless the Voting Trustees and their
successors, assigns, agents and servants to the full extent lawful from and
against any and all liabilities, obligations, losses, damages, penalties, taxes,
claims, actions, suits, costs, expenses or disbursements (including legal fees
and expenses) of any kind and nature whatsoever ("Losses") that may be imposed,
incurred by or asserted against the Voting Trustees or any of them individually
in any way relating to or arising under the Management Voting Trust Agreement or
the enforcement of any of the terms thereof or in any way relating to or arising
out of the administration of the trusts created thereby or the action or
inaction of the Management Voting Trust thereunder, unless the Company shall
sustain the burden of proving by clear and convincing evidence that such Losses
were proximately caused by an act or omission on the part of such Voting Trustee
or Voting Trustees that was not taken in good faith or that was not reasonably
believed to be in or not opposed to the best interests of the Company and the
Management Investors as a group. The Company shall advance to any Voting Trustee
all reasonable expenses in connection with litigation arising under the
Management Voting Trust Agreement or the enforcement of any of the terms thereof
or in any way relating to or arising out of the administration of the trusts
created thereby or the action or inaction of the Management Voting Trust
thereunder, including, but not limited to, expenses in connection with
litigation in which such Voting Trustee purports to seek to enforce any portion
of the Management Voting Trust Agreement. A Voting Trustee shall be required to
execute an undertaking agreeing to repay the Company the amount so advanced in
the event it is ultimately determined that such Voting Trustee is not entitled
to


                                      II-4

<PAGE>

indemnification with respect to such Losses, but the Voting Trustee shall not be
required to give a bond or any security for the advancement of such expenses. To
the extent insurance is available on commercially reasonable terms, the Company
will procure and maintain (for the benefit of the Company and the Voting
Trustees) insurance covering the Voting Trustees at least to the extent their
conduct would give rise to indemnification under the Management Voting Trust
Agreement. The provisions contained in this indemnification section shall
survive the termination of the Management Voting Trust Agreement.

     The Young & Rubicam Holdings Inc. Restricted Stock Plan and Management
Stock Option Plan each provide that no member of the Compensation Committee of
the board of directors or of the board of directors shall be liable for any
action or determination made in good faith with respect to such plan or any
grant under such plan. The Restricted Stock Plan and the Management Stock Plan
each provide that to the fullest extent permitted by law, the Company shall
indemnify and save harmless each person made or threatened to be made a party to
any civil or criminal action or proceeding by reason of the fact that such
person, or such person's testator or intestate, is or was a member of the
Compensation Committee of the board of directors. The Young & Rubicam Inc. 1997
Incentive Compensation Plan (the "1997 ICP") provides that no member of the
Compensation Committee of the board of directors or any officer or employee of
Y&R or an affiliate acting at the direction or on behalf of the Compensation
Committee shall be personally liable for any action or determination taken or
made in good faith with respect to the 1997 ICP, and shall, to the extent
permitted by law, be fully indemnified and protected by Y&R with respect to any
such action or determination.

     Young & Rubicam Inc. also carries liability insurance covering officers and
directors.

     Pursuant to the proposed form of Underwriting Agreement, the Underwriters
have agreed to indemnify the directors and officers of Young & Rubicam Inc. in
certain circumstances.

ITEM 16. EXHIBITS.

<TABLE>
<CAPTION>

 EXHIBIT
   NO                                     DESCRIPTION
- --------                                  ------------
<S>    <C>  <C>
 1.1     --   Form of Underwriting Agreement.*

 4.1     --   Specimen Certificate of Common Stock of Y&R (incorporated by reference from Exhibit 4.1
              to the Registration Statement on Form S-1 (File No. 333-46929) filed by Y&R).
 4.2     --   Rights Agreement, dated as of May 1, 1998 (incorporated by reference from Exhibit 4.9 to
              the Registration Statement on Form S-8 (File No. 333-57605) filed by Y&R).
 4.3     --   Certificate of Designation for Y&R's Cumulative Participating Junior Preferred Stock
              (incorporated by reference from Exhibit 4.3 to the Registration Statement on Form S-1
              (File No. 333-66883) filed by Y&R).
 5.1     --   Opinion of Cleary, Gottlieb, Steen & Hamilton, counsel to Y&R, as to the legality of the
              shares of Common Stock being registered.*
23.1     --   Consent of PricewaterhouseCoopers LLP.

23.2     --   Consent of Cleary, Gottlieb, Steen & Hamilton (included in opinion to be filed as
              Exhibit 5.1).*

24.1     --   Powers of Attorney (included on signature pages).
</TABLE>

- ----------
* To be filed by amendment.


                                      II-5

<PAGE>

ITEM 17. UNDERTAKINGS

     The undersigned registrant hereby undertakes:

         (a) That, for purposes of determining any liability under the
     Securities Act of 1933, each filing of the registrant's annual report
     pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934
     (and, where applicable, each filing of an employee benefit plan's annual
     report pursuant to Section 15(d) of the Securities Exchange Act of 1934)
     that is incorporated by reference in the registration statement shall be
     deemed to be a new registration statement relating to the securities
     offered therein, and the offering of such securities at that time shall be
     deemed to be the initial bona fide offering thereof.

         (b) Insofar as indemnification for liabilities arising under the
     Securities Act of 1933 may be permitted to directors, officers and
     controlling persons of the registrant pursuant to the foregoing provisions,
     or otherwise, the registrant has been advised that in the opinion of the
     Securities and Exchange Commission such indemnification is against public
     policy as expressed in the Securities Act of 1933 and is, therefore,
     unenforceable. In the event that a claim for indemnification against such
     liabilities (other than the payment by the registrant of expenses incurred
     or paid by a director, officer or controlling person of the registrant in
     the successful defense of any action, suit or proceeding) is asserted by
     such director, officer or controlling person in connection with the
     securities being registered, the registrant will, unless in the opinion of
     its counsel the matter has been settled by controlling precedent, submit to
     a court of appropriate jurisdiction the question of whether such
     indemnification by it is against public policy as expressed in the
     Securities Act and will be governed by the final adjudication of such
     issue.

         (c) (1) That for purposes of determining any liability under the
     Securities Act of 1933, the information omitted from the form of prospectus
     filed as part of this Registration Statement in reliance upon Rule 430A and
     contained in a form of prospectus filed by the registrant pursuant to Rule
     424(b)(1) or (4) or 497(h) under the Securities Act of 1933 shall be deemed
     to be part of this Registration Statement as of the time it was declared
     effective.

             (2) That for the purpose of determining any liability under the
     Securities Act, each post-effective amendment that contains a form of
     prospectus shall be deemed to be a new registration statement relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.


                                      II-6

<PAGE>

                                  SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, the registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-3 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of New York, State of New York, on November 1, 1999.


                                        YOUNG & RUBICAM INC.


                                        By: /s/ Stephanie W. Abramson
                                           ------------------------------------
                                          Name:  Stephanie W. Abramson
                                          Title: Executive Vice President and
                                                  General Counsel


                               POWER OF ATTORNEY

     We, the undersigned officers and directors of Young & Rubicam Inc., hereby
severally and individually constitute and appoint Michael J. Dolan, Stephanie W.
Abramson and Jacques Tortoroli each of them, the true and lawful
attorneys-in-fact and agents of each of us to execute in the name, place and
stead of each of us (individually and in any capacity stated below) (1) any and
all amendments (including post-effective amendments) to this Registration
Statement, and to file the same, with all exhibits thereto, and other documents
or instruments necessary or advisable in connection therewith, and (2) a
Registration Statement, and any and all amendments thereto, relating to the
offering covered hereby filed pursuant to Rule 462(b) under the Securities Act
of 1933, with the Securities and Exchange Commission, each of said
attorneys-in-fact and agents to have the power to act with or without the others
and to have full power and authority to do and perform in the name and on behalf
of each of the undersigned every act whatsoever necessary or advisable to be
done in and about the premises, as fully to all intents and purposes as any of
the undersigned might or could do in person, and we hereby ratify and confirm
our signatures as they may be signed by our said attorneys-in-fact and agents or
each of them to any and all such amendments and instruments.

     This Power of Attorney may be executed in multiple counterparts, each of
which shall be deemed an original, but which taken together shall constitute one
instrument.

     Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.
<TABLE>
<CAPTION>
           SIGNATURE                                      TITLE                            DATE
- -------------------------------             ---------------------------------       -----------------
<S>                                         <C>                                     <C>
     /s/ Peter A. Georgescu                  Chairman of the Board and Chief         November 1, 1999
- -----------------------------                 Executive Officer
      Peter A. Georgescu                      (principal executive officer)


      /s/ Michael J. Dolan                   Vice Chairman, Chief Financial          November 1, 1999
- ----------------------------                  Officer and Director
        Michael J. Dolan                      (principal financial officer)



      /s/ Jacques Tortoroli                  Senior Vice President, Finance          November 1, 1999
- -----------------------------                 (principal accounting officer)
         Jacques Tortoroli
</TABLE>

                                      II-7

<PAGE>

<TABLE>
<CAPTION>

            SIGNATURE                               TITLE                         DATE

- ---------------------------------   ------------------------------------   -----------------
<S>                                 <C>                                    <C>
       /s/ Edward H. Vick            Chief Creative Officer                 November 1, 1999
- -----------------------------          and Director
         Edward H. Vick


     /s/ Thomas D. Bell, Jr.         President, Chief Operating Officer     November 1, 1999
- -----------------------------          and Director
       Thomas D. Bell, Jr.


     /s/ F. Warren Hellman           Director                               November 1, 1999
- -----------------------------
       F. Warren Hellman


     /s/ Richard S. Bodman           Director                               November 1, 1999
- -----------------------------
       Richard S. Bodman


 /s/ Philip U. Hammarskjold          Director                               November 1, 1999
- -----------------------------
    Philip U. Hammarskjold


/s/ Sir Christopher Lewinton         Director                               November 1, 1999
- -----------------------------
   Sir Christopher Lewinton


     /s/ Alan D. Schwartz            Director                               November 1, 1999
- -----------------------------
      Alan D. Schwartz


   /s/ John F. McGillicuddy          Director                               November 1, 1999
- -----------------------------
    John F. McGillicuddy
</TABLE>


                                      II-8

<PAGE>

                                 EXHIBIT INDEX

<TABLE>
<CAPTION>

  EXHIBIT

    NO                                                 DESCRIPTION
- ----------      -----------------------------------------------------------------------------------------
<S>       <C>  <C>

  1.1      --   Form of Underwriting Agreement.*

  4.1      --   Specimen Certificate of Common Stock of Y&R (incorporated by reference from Exhibit 4.1
                to the Registration Statement on Form S-1 (File No. 333-46929) filed by Y&R).

  4.2      --   Rights Agreement, dated as of May 1, 1998 (incorporated by reference from Exhibit 4.9 to
                the Registration Statement on Form S-8 (File No. 333-57605) filed by Y&R).

  4.3      --   Certificate of Designation for Y&R's Cumulative Participating Junior Preferred Stock
                (incorporated by reference from Exhibit 4.3 to the Registration Statement on Form S-1
                (File No. 333-66883) filed by Y&R).

  5.1      --   Opinion of Cleary, Gottlieb, Steen & Hamilton, counsel to Y&R, as to the legality of the
                shares of Common Stock being registered.*

 23.1      --   Consent of PricewaterhouseCoopers LLP.

 23.2      --   Consent of Cleary, Gottlieb, Steen & Hamilton (included in opinion to be filed as
                Exhibit 5.1).*

 24.1      --   Powers of Attorney (included on signature pages).
</TABLE>

- ----------
* To be filed by amendment.


                                                                    EXHIBIT 23.1





                       CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to the  incorporation  by  reference  in this  Registration
Statement  on Form S-3 of our report  dated  February  16, 1999  relating to the
consolidated  financial  statements,  which  appears  in Young & Rubicam  Inc.'s
Annual Report on Form 10-K for the year ended December 31, 1998. We also consent
to the  application of such report to the Financial  Statement  Schedule for the
years ended December 31, 1996,  1997 and 1998 listed in the  accompanying  index
when such schedule is read in conjunction with the financial statements referred
to in our report.  The audits  referred to in such  report  also  included  this
schedule.  We also consent to the reference to us under the heading "Experts" in
such Registration Statement.


/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
New York, New York
November 2, 1999



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