YOUNG & RUBICAM INC
S-1/A, 1999-05-24
ADVERTISING AGENCIES
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      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 24, 1999
                                                      REGISTRATION NO. 333-77235
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ----------------
                                 AMENDMENT NO. 2
                                       TO
                                    FORM S-1
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                ----------------
                              YOUNG & RUBICAM INC.
             (Exact name of Registrant as specified in its charter)



<TABLE>
<CAPTION>
<S>                                   <C>                              <C>
              DELAWARE                             7311                       13-1493710
  (State or other jurisdiction of     (Primary Standard Industrial        (I.R.S. Employer
   incorporation or organization)      Classification Code Number)     Identification Number)
</TABLE>

                               285 MADISON AVENUE
                            NEW YORK, NEW YORK 10017
  (Address, including zip code, and telephone number, including area code, of
                    Registrant's principal executive offices)
                           STEPHANIE W. ABRAMSON, ESQ.
                    EXECUTIVE VICE PRESIDENT, GENERAL COUNSEL
                              YOUNG & RUBICAM INC.
                               285 MADISON AVENUE
                            NEW YORK, NEW YORK 10017
                                 (212) 210-3000
 (Name, address, including zip code, and telephone number, including area code,
                              of agent for service)


                                   COPIES TO:

<TABLE>
<S>                                         <C>
            STEPHEN H. SHALEN, ESQ.                    MARK C. SMITH, ESQ.
          CHRISTOPHER J. WALTON, ESQ.              ALLISON R. SCHNEIROV, ESQ.
     CLEARY, GOTTLIEB, STEEN & HAMILTON     SKADDEN, ARPS, SLATE, MEAGHER & FLOM LLP
            ONE LIBERTY PLAZA                           919 THIRD AVENUE
           NEW YORK, NEW YORK 10006                 NEW YORK, NEW YORK 10022
              (212) 225-2000                             (212) 735-3000
</TABLE>

                               ----------------
     APPROXIMATE  DATE  OF  COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon
as practicable after the effective date of this Registration Statement.

     If  any  of  the securities being registered on this Form are to be offered
on  a  delayed or continuous basis pursuant to Rule 415 under the Securities Act
of 1933, please check the following box. [ ]

     If  this  Form  is  filed to register additional securities for an offering
pursuant  to  Rule 462(b)  under  the Securities Act, please check the following
box  and  list  the  Securities Act registration statement number of the earlier
effective registration statement for the same offering: [ ]

     If  this  Form  is a post-effective amendment filed pursuant to Rule 462(c)
under  the  Securities  Act, check the following box and list the Securities Act
registration  statement  number  of the earlier effective registration statement
for the same offering:  [ ]

     If  delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box: [ ]

                               ----------------

     THE  REGISTRANT  HEREBY  AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES  AS  MAY  BE  NECESSARY  TO  DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL  FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT  SHALL  THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE  SECURITIES  ACT  OF  1933  OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE  ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
================================================================================

<PAGE>


                               EXPLANATORY NOTE


     This  Registration  Statement  contains two forms of prospectus;  one to be
used in  connection  with an offering in the United States and Canada (the "U.S.
Prospectus")  and one to be used in connection  with a concurrent  international
offering outside the United States and Canada (the "International  Prospectus").
The U.S.  Prospectus and the  International  Prospectus will be identical in all
respects except for the front cover pages and the back cover pages.  The form of
the U.S.  Prospectus is included  herein;  the forms of the front and back cover
pages of the  International  Prospectus  follow  the back cover page of the U.S.
Prospectus.













<PAGE>


                   SUBJECT TO COMPLETION, DATED MAY 24, 1999



PROSPECTUS

                               15,000,000 SHARES

                               [GRAPHIC OMITTED]

                                 COMMON STOCK
                              -------------------
     This  is  an  offering  of  15,000,000  shares  of  common stock of Young &
Rubicam  Inc. This prospectus relates to an offering of 12,000,000 shares in the
United  States  and Canada. In addition, 3,000,000 shares are being offered in a
concurrent international offering outside the United States and Canada.

     All  of  the  15,000,000  shares of common stock offered by this prospectus
are  being  sold  by  the selling stockholders named in this prospectus. Young &
Rubicam  will  not receive any of the proceeds from the sale of shares of common
stock by the selling stockholders.


     The  last  reported  sale price of the common stock, which is listed on the
New  York Stock Exchange under the symbol "YNR", on May 21, 1999, was $40.62 per
share.


     INVESTING  IN  COMMON STOCK INVOLVES RISKS. SEE "RISK FACTORS" BEGINNING ON
PAGE  7 TO READ ABOUT RISKS THAT YOU SHOULD CONSIDER BEFORE BUYING SHARES OF THE
COMMON STOCK.

     NEITHER  THE  SECURITIES  AND  EXCHANGE COMMISSION NOR ANY OTHER REGULATORY
BODY  HAS  APPROVED  OR  DISAPPROVED  OF  THESE  SECURITIES  OR  PASSED UPON THE
ADEQUACY  OR  ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS
A CRIMINAL OFFENSE.

                              -------------------
<TABLE>
<CAPTION>
                                                     Per
                                                    Share         Total
                                                 -----------   ----------
<S>                                              <C>           <C>
Public offering price ........................   $             $
Underwriting discount ........................   $             $
Proceeds to the selling stockholders .........   $             $
</TABLE>

                             -------------------
     The  U.S.  underwriters  may  purchase up to an additional 2,250,000 shares
from  selling  stockholders  to  cover over-allotments. Young & Rubicam Inc. has
agreed  to  pay expenses incurred by the selling stockholders in connection with
the offerings, other than the underwriting discount.

     The  underwriters  expect  to  deliver  the shares in New York, New York on
           , 1999.

                              -------------------
           Joint Global Coordinators and Joint Book-Running Managers

BEAR, STEARNS & CO. INC.                            DONALDSON, LUFKIN & JENRETTE
                             -------------------
GOLDMAN, SACHS & CO.
                ING BARING FURMAN SELZ LLC
                                 MORGAN STANLEY DEAN WITTER
                                                           SALOMON SMITH BARNEY


                    The date of this prospectus is    , 1999

THE  INFORMATION  IN  THIS  PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. THESE
SECURITIES  MAY  NOT  BE  SOLD NOR MAY OFFERS BE ACCEPTED PRIOR TO THE TIME THIS
PROSPECTUS  IS  DELIVERED IN FINAL FORM. THIS PROSPECTUS IS NOT AN OFFER TO SELL
THESE  SECURITIES  AND  IT IS NOT SOLICITING AN OFFER TO BUY THESE SECURITIES IN
ANY JURISDICTION WHERE THE OFFER OR SALE IS NOT PERMITTED.
<PAGE>

                              PROSPECTUS SUMMARY

     This   summary   highlights   information   contained   elsewhere  in  this
prospectus.  This  summary  does  not  contain  all  of the information that you
should  consider  before  investing  in  the  common  stock. You should read the
entire  prospectus  carefully,  especially  the risks of investing in the common
stock discussed under "Risk Factors."


YOUNG & RUBICAM INC.

       Young  &  Rubicam  Inc.  is  the fifth largest consolidated marketing and
communications  organization  in  the  world  based  on 1998 revenues. Since our
founding  75 years ago, we have evolved from a single New York-based advertising
agency  to  a  diversified global marketing and communications company operating
in  121 cities  in  76 countries  worldwide  as of December 31, 1998. We operate
through recognized market leaders including:

       o Young & Rubicam Advertising, full-service advertising;

       o The   Bravo   Group  and  Kang  &  Lee,  multi-cultural  marketing  and
         communications;

       o Wunderman Cato Johnson, direct marketing and sales promotion;

       o Brand Dialogue, digital interactive branding and digital commerce;

       o The Media Edge, media planning, buying and placement services;

       o Burson-Marsteller, perception management and public relations;

       o Cohn & Wolfe, full-service public relations;

       o Landor Associates, branding consultation and design services; and

       o Sudler & Hennessey, healthcare communications.

       Our  revenues  in  1998  totaled  $1.5 billion,  representing  a compound
annual growth rate of 12.2% from 1994 to 1998.

       We  are  a  single  agency  network,  allowing us to centrally manage and
utilize  our  resources.  Through  multi-disciplinary,  client-focused teams, we
provide   clients   with   global  access  to  fully  integrated  marketing  and
communications  solutions.  Among  our approximately 5,500 client accounts are a
number   of   large   multinational  organizations,  including  AT&T,  Citibank,
Colgate-Palmolive,  Ford  and  Philip  Morris.  We have maintained long-standing
relationships  with many of our clients. The average length of relationship with
our top 20 clients exceeds 20 years.

       Our  mission  is  to  be  our  clients'  most  valued business partner in
building,  leveraging,  protecting and managing their brands for both short-term
results  and long-term growth. Consistent with our mission, we have developed an
organizational  and  management  structure designed to meet the diverse needs of
our  large  global  clients  as  well as the more specialized needs of our other
clients.  Our  strategy  combines  this  organizational and management structure
with  the  pursuit of new business opportunities and continued investment in our
business,  personnel  and  superior consumer knowledge. As part of our strategy,
we  seek  to  provide  clients  with  superior  creative  services and extensive
research  capabilities,  including  access  to  Y&R's proprietary research tool,
BrandAsset Valuator.

       In  late  1992,  we created the Key Corporate Account, or KCA, program to
enhance  the  coordination  of  services  sought  by  clients from both a global
coverage  as  well as an integrated solutions perspective. KCAs are large global
client  accounts that, as a group, contribute the greatest share of our revenues
and  profits,  and  are  served  on  a multinational basis by two or more of our
businesses.  Revenues  from  the 41 client accounts designated as KCAs accounted
for  48.6%  of our consolidated revenues in 1998. In order to further strengthen
client relationships and reward us for meeting or


                                       1
<PAGE>

exceeding  performance  targets,  we  are  working  with KCAs to adopt incentive
compensation  arrangements  that align our compensation with our performance and
our clients' business performance.

       As  part of our client focus, members of our senior management, including
Peter A.  Georgescu,  our  Chairman and Chief Executive Officer, Edward H. Vick,
our  Chief  Operating  Officer,  and  Thomas D.  Bell,  Jr.,  an  Executive Vice
President  of  Y&R  and  the  Chairman  and  Chief  Executive Officer of Young &
Rubicam  Advertising,  retain  ongoing  responsibilities  for individual KCAs in
addition to their managerial roles.

INDUSTRY TRENDS

       The  marketing  and  communications  industry encompasses a wide range of
services  used  to  develop  and  deliver  messages  to  both broad and targeted
audiences  through  multiple communications channels. Several significant trends
are  changing  the  dynamics  of  the  marketing  and  communications  industry,
including the following:

       o   GROWTH  IN  UNITED  STATES  MARKETING  AND  COMMUNICATIONS   MARKETS.
           Advertising expenditures in the United States have continued to grow,
           increasing from  approximately  $140 billion in 1993 to approximately
           $200 billion in 1998.

       o   GROWTH IN INTERNATIONAL  MARKETING AND COMMUNICATIONS  MARKETS. Since
           1986, non-U.S.  advertising expenditures have grown more rapidly than
           U.S.  expenditures and, according to industry sources, have increased
           from   approximately  44%  of  worldwide   expenditures  in  1986  to
           approximately 52% in 1998.

       o   INVESTMENT  IN  BRAND  DEVELOPMENT.  Over  the  last  several  years,
           advertisers  have  focused  on the image or brand  identity  of their
           organizations,  products and  services in an effort to  differentiate
           themselves from competitors and increase brand loyalty.

       o   DEMAND FOR  INTEGRATED  SERVICE  OFFERINGS.  Demand has increased for
           globally  integrated   marketing  and  communications   solutions  as
           companies seek  consistent  and effective  delivery of their messages
           through  multiple  communications  channels  and  across a variety of
           geographic markets.

       o   INCREASED EMPHASIS ON TARGETED MARKETING.  The desire of companies to
           reach their target audiences and quantify the  effectiveness of their
           communications  has resulted in greater demand for customized  direct
           marketing methods, such as database marketing, infomercials, in-store
           promotions and interactive programs.

STRATEGY

       Our strategy consists of the following key components:


       o   INCREASE PENETRATION OF KEY CORPORATE ACCOUNTS. We believe that there
           are significant  opportunities to increase our share of the marketing
           and communications  expenditures of our KCAs by leveraging our global
           network to provide  integrated  services.  In recent  years,  we have
           successfully  increased our share of the marketing and communications
           expenditures  of some  KCAs.  KCAs also have  increased  their use of
           multiple  services  offered by us over the same period.  During 1998,
           our 20 largest  KCAs used the  capabilities  of an average of five of
           our marketing and communications services.


       o   DEVELOP  NEW  CLIENT   RELATIONSHIPS.   We  believe  that  there  are
           significant  opportunities  for future  revenue and profit  growth by
           providing services to new clients in targeted industry sectors and to
           those  clients  seeking to build and  maintain  global,  regional and
           local brands.  We have  successfully  used our  integrated and global
           approach as an effective tool in winning new business.


                                       2
<PAGE>


       o   LEVERAGE  EXISTING  GLOBAL NETWORK.  With a worldwide  presence in 76
           countries,  we believe  that we are well  positioned  to  continue to
           benefit from the trend toward  the  globalization of client marketing
           and communications  needs and the consolidation of those needs with a
           single global network.

       o   CAPITALIZE  ON  EXISTING  CAPABILITIES.  We  intend to  continue  the
           development  of our  existing  capabilities  into  more  visible  and
           accessible  client  services.  For  example,  we  created  our  Brand
           Dialogue  unit  in  1997  by  combining   the  existing   interactive
           capabilities  of  Young &  Rubicam  Advertising  and  Wunderman  Cato
           Johnson  in  the  United  States,  Latin  America,   Europe  and  the
           Asia/Pacific region.


       o   UTILIZE SUPERIOR CONSUMER KNOWLEDGE AND BRAND INSIGHTS. To assist our
           clients  in  building,  leveraging,  protecting  and  managing  their
           brands, we have developed and are maintaining  extensive knowledge of
           consumer brand perceptions. For example, we have developed BrandAsset
           Valuator,  a proprietary  database that reflects the  perceptions  of
           over 95,000 consumers in 32 countries on five continents.  We believe
           that  BrandAsset  Valuator is the first  global  consumer  study that
           provides an  empirically  derived  model for how brands gain and lose
           their strength over time.

       o   CULTIVATE CREATIVE EXCELLENCE.  We intend to continue emphasizing the
           importance of creative marketing and communications.  We have created
           numerous memorable marketing and communications programs for clients,
           including "The Softer Side of Sears," "Everybody Needs a Little KFC,"
           "It's All Within Your Reach" for AT&T,  "The  Document  Company"  for
           Xerox and "Be All That You Can Be" for the  United  States  Army.  We
           have also performed  identity and design  assignments,  including the
           creation of corporate identities,  for Lucent Technologies,  Netscape
           and the 2002 Salt Lake City Olympics.

       o   IMPROVE OPERATING  EFFICIENCIES.  We believe that opportunities exist
           to improve  operating  efficiencies  in order to expand  margins  and
           increase  future  profitability.  For  example,  we have  implemented
           initiatives  which  have  both  improved   productivity  and  reduced
           compensation expense as a percentage of consolidated revenues.

       o   EXPAND CAPABILITIES THROUGH ACQUISITIONS AND INVESTMENTS. In order to
           add new  capabilities,  enhance our existing  capabilities and expand
           the geographic  scope of our  operations,  we regularly  evaluate and
           intend   to   pursue    appropriate    acquisition   and   investment
           opportunities.

RECENT DEVELOPMENTS


       On   May   21,  1999,  we  completed  our  acquisition  of  KnowledgeBase
Marketing,  Inc.  for  consideration  consisting  of  Y&R  common stock and cash
valued  at approximately $175 million. KnowledgeBase Marketing, headquartered in
Chapel  Hill,  North  Carolina,  is  a  leading  customer relationship marketing
service that specializes in gathering and analyzing marketing data.


       Our  principal  executive  office  is  located at 285 Madison Avenue, New
York, New York 10017, and our telephone number is (212) 210-3000.


                                       3
<PAGE>

                                 THE OFFERINGS

Common stock offered:
 U.S. offering...........   12,000,000 shares
 International offering..    3,000,000 shares
                            -----------------
  Total..................   15,000,000 shares


Common stock to be
 outstanding after the common
 stock offerings ........   69,754,728 shares

                            This number excludes:

                            o 23,854,152  shares  of  common  stock reserved for
                              issuance   upon   the   exercise   of  outstanding
                              employee  options  at  a weighted average exercise
                              price of $9.11 per share;

                            o 2,598,105  shares  of  common  stock  reserved for
                              issuance  upon the exercise of outstanding options
                              issued  to  investors in Y&R at a weighted average
                              exercise price of $7.67 per share;

                            o 3,075,000  shares  of  common  stock  reserved for
                              issuance  upon  the  exercise  of  options  to  be
                              granted  to  employees  of Y&R on the date of this
                              prospectus  at  an  exercise price per share equal
                              to  the  public  offering  price  set forth on the
                              cover page of this prospectus; and

                            o 275,000   shares  of  common  stock  reserved  for
                              issuance  upon  the  exercise  of  options  to  be
                              granted  to  employees  of KnowledgeBase Marketing
                              in    connection    with    the   acquisition   of
                              KnowledgeBase  Marketing  at an exercise price per
                              share  equal  to  the  fair  market  value  of the
                              common stock on the date of grant.

                            All  information in this prospectus assumes that the
                            U.S.  underwriters'  over-allotment  option  is  not
                            exercised.



Dividend  Policy.........   On April 29, 1999,  we  announced  that our board of
                            directors  declared  a cash  dividend  of $0.025 per
                            share of common  stock,  payable on June 15, 1999 to
                            all  stockholders  of record as of June 1, 1999. See
                            "Price Range of Common  Stock and  Dividend  Policy"
                            for further information on our dividend policy.


Use  of  Proceeds........   We will not  receive  any of the  proceeds  from the
                            sale of common stock offered by this prospectus.

New York Stock Exchange
 Symbol..................   YNR


RISK FACTORS

     For  a discussion of risks that you should consider before buying shares of
the common stock, see "Risk Factors."


                                       4
<PAGE>

                      SUMMARY CONSOLIDATED FINANCIAL DATA



<TABLE>
<CAPTION>
                                           THREE MONTHS ENDED MARCH 31,           YEARS ENDED DECEMBER 31,
                                           ----------------------------- -------------------------------------------
                                                1999           1998           1998           1997           1996
                                           -------------- -------------- -------------- -------------- -------------
                                                       (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                                   (UNAUDITED)
<S>                                        <C>            <C>            <C>            <C>            <C>
STATEMENT OF OPERATIONS DATA:
Revenues .................................  $   383,873    $   348,173    $ 1,522,464    $ 1,382,740    $1,222,139
Compensation expense, including
 employee benefits .......................      235,018        213,598        903,948        836,150       730,261
General and administrative expenses             114,297        109,242        455,578        463,936       391,617
Other operating charges (1) ..............           --             --        234,449         11,925        17,166
Recapitalization-related charges (1) .....           --             --             --             --       315,397
                                            -----------    -----------    -----------    -----------    ----------
 Operating expenses ......................      349,315        322,840      1,593,975      1,312,011     1,454,441
                                            -----------    -----------    -----------    -----------    ----------
Income (loss) from operations ............       34,558         25,333        (71,511)        70,729      (232,302)
Extraordinary charge for early
 retirement of debt (net of tax
 benefit of $2,834).......................           --             --         (4,433)            --            --
Net income (loss) ........................  $    19,701    $    12,190    $   (86,068)   $   (23,938)   $ (238,311)
EARNINGS (LOSS) PER SHARE (2):
Basic:
 Income (loss) before extraordinary
   charge ................................  $      0.30    $      0.24    $     (1.34)   $     (0.51)
 Extraordinary charge ....................           --             --          (0.08)            --
                                            -----------    -----------    -----------    -----------
 Net income (loss) .......................  $      0.30    $      0.24    $     (1.42)   $     (0.51)
                                            ===========    ===========    ===========    ===========
Diluted:
 Income (loss) before extraordinary
   charge ................................  $      0.24    $     0.19     $     (1.34)   $     (0.51)
 Extraordinary charge ....................           --            --           (0.08)            --
                                            -----------    -----------    -----------    -----------
 Net income (loss) .......................  $      0.24    $     0.19     $     (1.42)   $     (0.51)
                                            ===========    ===========    ===========    ===========
WEIGHTED AVERAGE SHARES OUTSTANDING
 USED TO COMPUTE:
Basic ....................................   66,324,420     50,762,144     60,673,994     46,949,355
Diluted ..................................   81,892,192     64,453,134     60,673,994     46,949,355
OTHER OPERATING DATA:
EBITDA (1)(3) ............................  $    50,327    $    39,513    $   223,548    $   139,375    $  147,221
Net cash (used in) provided by
 operating activities ....................     (124,470)      (122,176)       195,615        224,511       178,064
Net cash used in investing activities ....       25,047          8,580         99,683         67,142        76,094
Net cash provided by (used in)
 financing activities ....................       90,444         22,692       (136,242)       (98,667)      (12,614)
Capital expenditures .....................       14,788          7,889         76,378         51,899        51,792
International revenues as a % of total
 revenues ................................        45.7%          47.0%          49.1%          52.2%         53.3%
</TABLE>




<TABLE>
<CAPTION>
                                      AS OF MARCH 31,
                                           1999
                                     ----------------
<S>                                  <C>
BALANCE SHEET DATA:
Total assets (4) ...................    $1,622,625
Total debt (5) .....................       204,871
Total stockholders' equity .........        86,351
</TABLE>


                                                   (footnotes on following page)

                                       5
<PAGE>

- -----------
(1) For  a  discussion  of  other operating charges and recapitalization-related
    charges  for  the years ended December 31, 1998, 1997 and 1996, see notes 4,
    6   and  9  to  the  consolidated  financial  statements  included  in  this
    prospectus.


(2) At  March  31,  1999,  Y&R  had  outstanding  options to purchase 29,455,047
    shares  of  common  stock  with  a  weighted average exercise price of $8.55
    that  could  potentially dilute basic earnings per share in the future.  For
    a  discussion  of  options  outstanding, see note 3 to the unaudited interim
    consolidated   financial   statements   and  note  18  to  the  consolidated
    financial statements included in this prospectus.


    Earnings  per  share for 1996  cannot  be  computed  because  Y&R's  capital
    structure prior to its  recapitalization  in December 1996 consisted of both
    common shares and limited partnership units in predecessor  entities.  For a
    discussion of the recapitalization, see note 6 to the consolidated financial
    statements included in this prospectus.


(3) EBITDA  is  defined as income (loss) from operations before depreciation and
    amortization,  other  non-cash charges and recapitalization-related charges.
    EBITDA  is  presented  because  it  is a widely accepted financial indicator
    and  is  generally consistent with the definition used for covenant purposes
    contained   in   Y&R's   credit  facilities;  however,  EBITDA  may  not  be
    comparable  to  other registrants' calculation of EBITDA or similarly titled
    items.  You  should  not  consider  EBITDA  as  an alternative to net income
    (loss)  as  a  measure  of  operating  results  in accordance with generally
    accepted  accounting  principles  or  as  an  alternative to cash flows as a
    measure  of  liquidity.  EBITDA  for  1998  is  before  $234,449 of non-cash
    compensation  charges  related  to  the vesting of restricted stock taken at
    the  time  of  our  initial  public  offering.  EBITDA  for 1997 and 1996 is
    before  $11,925  and  $11,096,  respectively,  of non-cash charges primarily
    related  to  impairment  write-downs  which  are included in other operating
    charges.    For    a    discussion    of   other   operating   charges   and
    recapitalization-related  charges  for  the  years  ended December 31, 1998,
    1997  and  1996,  see  notes  4,  6  and  9  to  the  consolidated financial
    statements included in this prospectus.



(4) Total  assets  as  of  March  31,  1999  include  net deferred tax assets of
    $197,062  consisting  primarily  of federal, state and foreign net operating
    loss carryforwards.


(5) Total  debt  includes  current  and non-current loans and installment notes,
    which  are  discussed  in  notes 14  and  15  to  the consolidated financial
    statements included in this prospectus.


                                       6
<PAGE>

                                 RISK FACTORS

       An investment in the common stock involves a number of risks.  You should
consider  carefully the following  information about these risks,  together with
the other  information  contained in this  prospectus,  before  buying shares of
common stock.

WE HAVE RECENTLY INCURRED SUBSTANTIAL NET LOSSES.

       We reported  net losses of $86.1  million for 1998 and $23.9  million for
1997. The net loss in 1998 includes a non-cash  pre-tax  compensation  charge of
$234.4 million  recorded in connection with the vesting of restricted stock upon
completion  of our  initial  public  offering,  or IPO,  in May  1998 and a $7.3
million  pre-tax charge for  unamortized  deferred  financing costs related to a
credit facility that we replaced in connection with the IPO.

WE  MAY  HAVE  DIFFICULTY  COMPETING  IN  THE  HIGHLY  COMPETITIVE MARKETING AND
   COMMUNICATIONS INDUSTRY.

       The  marketing  and communications industry is highly competitive, and we
expect  it  to  remain  so.  Our  principal  competitors are large multinational
marketing  and  communications  companies,  as well as numerous smaller agencies
that  operate  in  one  or more countries or local markets. We must compete with
these  other  companies  and  agencies to maintain existing client relationships
and  to  obtain  new  clients  and  assignments.  Some  clients,  such  as  U.S.
governmental  agencies,  require  agencies  to compete for business at mandatory
periodic  intervals.  We  compete  principally  on  the  basis  of the following
factors:

       o creative reputation;

       o knowledge of media;

       o geographical coverage and diversity;

       o relationships with clients;

       o quality and breadth of services; and

       o financial controls.

       Recently,  traditional advertising agencies also have been competing with
major  consulting  firms,  which  have  developed  practices  in  marketing  and
communications.  New  competitors also include smaller companies such as systems
integrators,  database marketing and modeling companies and telemarketers, which
offer  technological  solutions  to marketing and communications issues faced by
clients.

       When  we represent a client, we do not necessarily handle all advertising
or  public  relations  for  that  client.  In  addition, the ability of agencies
within  marketing  and  communications  organizations  to acquire new clients or
additional  assignments  from  existing  clients may be limited by the conflicts
policy  followed  by  many  clients.  This  conflicts policy typically prohibits
agencies  from  performing similar services for competing products or companies.
Our  principal international competitors are holding companies for more than one
global  advertising  agency  network.  As  a result, in some situations separate
agency  networks  within these holding companies may be able to perform services
for  competing  products  or  for  products  of competing companies. We have one
global  advertising  agency network. Accordingly, our ability to compete for new
advertising   assignments   and,   to  a  lesser  extent,  other  marketing  and
communications   assignments,  may  be  limited  by  these  conflicts  policies.
Industry  practices  in other areas of the marketing and communications business
reflect   similar   concerns   with   respect   to   client  relationships.  See
"Business--Competition" for a further discussion of the competition we face.

WE  MAY  BE ADVERSELY AFFECTED BY A DOWNTURN IN THE MARKETING AND COMMUNICATIONS
   INDUSTRY, WHICH IS CYCLICAL.

       The  marketing and communications industry is cyclical and as a result it
is  subject  to  downturns  in general economic conditions and changes in client
business  and  marketing  budgets.  Our prospects, business, financial condition
and  results of operations may be materially adversely affected by a downturn in
general  economic  conditions  in  one  or  more  markets  or  changes in client
business and marketing budgets.


                                       7
<PAGE>

WE  MAY  LOSE  CLIENTS  DUE  TO  CONSOLIDATION  OF  ACCOUNTS  WITH  OTHER GLOBAL
   MARKETING AND COMMUNICATIONS AGENCIES.

       We  believe  that  large multinational companies will seek to consolidate
their  accounts  with  one  organization  that  can  fulfill their marketing and
communications  needs  worldwide. We may not continue to benefit from this trend
towards  consolidation  of  global  accounts.  In  addition,  this trend towards
consolidation   of   global  accounts  requires  companies  seeking  to  compete
effectively  in  the international marketing and communications industry to make
significant  investments.  These  investments  include  additional  offices  and
personnel  around  the  world  and new and improved technology for linking these
offices  and  people.  We  are required to make significant capital expenditures
for  maintenance,  expansion and upgrades of the computer networks that link our
international  network  of  employees  and  offices.  To  the  extent  that  our
competitors  may have broader geographic scope or greater financial resources to
invest  in  additional offices, personnel or technology, they may be better able
than  we  are  to  take  advantage  of an opportunity for the consolidation of a
global  account.  In those circumstances, our business and results of operations
could suffer.

WE  ARE  DEPENDENT  UPON,  AND  RECEIVE A SIGNIFICANT PERCENTAGE OF OUR REVENUES
   FROM, A LIMITED NUMBER OF LARGE CLIENTS.

       A  significant reduction in the marketing and communications spending by,
or  the  loss  of one or more of, our largest clients could weaken our financial
condition  and  cause  our  business  and  results  of  operations  to suffer. A
relatively  small  number  of clients contribute a significant percentage of our
consolidated  revenues.  In  1998,  our  KCAs  contributed 48.6% of consolidated
revenues,  and our largest client account, Ford Motor Company, contributed 10.5%
of  consolidated revenues. Our dependence on revenues from these client accounts
may  increase  in the future as we pursue our strategy of increasing penetration
of  existing  large  clients. In addition, clients' conflicts policies typically
prohibit   us  from  performing  similar  services  for  competing  products  or
companies.

       These  major  clients, and our other clients, may not continue to use our
services  to  the  same extent, or at all, in the future. Most of our agreements
with  U.S.-based  clients  are cancelable on 90 days' notice, and our agreements
with  non-U.S.  clients  typically  are cancelable on 90 to 180 days' notice. In
addition,  clients  generally  are  able  to reduce marketing and communications
spending or cancel projects at any time for any reason.


WE  MAY  LOSE  SOME  OF  OUR EXISTING CLIENTS AND MAY NOT BE ABLE TO ATTRACT NEW
   CLIENTS FOR OUR MARKETING AND COMMUNICATIONS SERVICES.

       The  loss  of  one  or  more  of  our  largest  clients  could weaken our
financial  condition and cause our business and results of operations to suffer.
Our   success,   like   the   success  of  other  marketing  and  communications
organizations,  depends on our continuing ability to attract and retain clients.
We  have approximately 5,500 client accounts worldwide. Although historically we
have  maintained  long-term  relationships  with  many  of  our largest clients,
clients  may  move  their  advertising and other communications assignments from
agency  to  agency,  or may divide their assignments among two or more agencies,
with  relative ease. In addition, in order to maintain and increase revenues, we
must  obtain  new  assignments  in areas of our business that are project-based,
such  as  the  perception  management  and  public  relations  business, and the
branding  consultation  and  design business. As is typical in the marketing and
communications   industry,   we  have  lost  or  resigned  client  accounts  and
assignments,  including  Blockbuster Video, International Home Foods and Molson,
for  a  variety  of reasons, including conflicts with newly acquired clients. We
may   not  be  successful  in  replacing  clients  or  revenues  when  a  client
significantly reduces the amount of work given to Y&R.


STRENGTHENING   OF   THE  U.S.  DOLLAR  AGAINST  OTHER  MAJOR  CURRENCIES  COULD
   MATERIALLY ADVERSELY AFFECT US.

       Our  financial  statements  are  denominated  in  U.S.  dollars. In 1998,
operations  outside  the  United  States  represented  49.1%  of  our  revenues.
Currency  fluctuations  may  give  rise  to  translation  gains  or  losses when
financial  statements  of  foreign  operating  units  are  translated  into U.S.
dollars.  Significant  strengthening  of  the  U.S.  dollar  against other major
foreign currencies could harm our results


                                       8
<PAGE>

of  operations and weaken our financial position. With limited exceptions, we do
not  actively  hedge our foreign currency exposure. See "Management's Discussion
and  Analysis  of  Financial  Condition  and  Results of Operations--Market Risk
Management--
Foreign  Exchange  Rate  Risk"  for  a  further  discussion  of  our exposure to
currency fluctuations.


THE  MARKET  PRICE  OF  OUR  COMMON STOCK MAY DECLINE DUE TO THE LARGE NUMBER OF
   SHARES ELIGIBLE FOR FUTURE SALE.


       Following  the  common stock offerings, we will have 69,754,728 shares of
common   stock   outstanding.   Of  these,  50,418,036  shares  will  be  freely
transferable  by  persons  other than "affiliates" of Y&R without restriction or
further   registration  under  the  Securities  Act.  The  remaining  19,336,692
outstanding  shares  of  common stock will be "restricted securities" within the
meaning of Rule 144 under the Securities Act.


       Following  the  common stock offerings and subject to the 120-day lock-up
agreements  described  in  this  prospectus, Hellman & Friedman Capital Partners
III,  L.P.,  H&F  Orchard Partners III, L.P. and H&F International Partners III,
L.P.,  whom  we  refer  to  as  the  H&F  investors,  and  two  other  investors
unaffiliated  with  Y&R  will have demand and piggyback registration rights with
respect  to  an  aggregate  of  8,178,069  shares  of common stock. In addition,
subject  to  these  lock-up agreements those shares will be eligible for sale in
the  public  market  without  registration  under the Securities Act, subject to
compliance  with  the  resale  volume  limitations  and  other  restrictions  of
Rule 144 under the Securities Act.


       Following  the  common stock offerings, an aggregate of 29,454,575 shares
of  common  stock and shares subject to vested options held by current or former
employees  of Y&R, whom we refer to as management investors, and by stockholders
who  received  shares  of  Y&R  common  stock  in  the  KnowledgeBase  Marketing
acquisition, will be eligible for sale in the public market without registration
under  the  Securities  Act,  subject, in some instances, to compliance with the
resale  and  volume  limitations  and  other  restrictions of Rule 144 under the
Securities  Act.  Of this number, 28,141,753 shares and shares subject to vested
options  will  be  subject  to  the 120-day lock-up agreements described in this
prospectus  or  held  in  a  deferral  trust  and  not transferable prior to the
expiration of this 120-day period.


       Future  sales  of common stock, or the perception that future sales could
occur,  could  adversely  affect  prevailing market prices for the common stock.
See  "Shares  Eligible  for  Future Sale" and "Underwriting" for a discussion of
future sales of common stock that could occur.

WE   ARE   CONTROLLED   BY  OUR  PRINCIPAL  STOCKHOLDERS,  INCLUDING  MANAGEMENT
   STOCKHOLDERS, WHOSE INTERESTS MAY DIFFER FROM THOSE OF OTHER STOCKHOLDERS.


       A  substantial  percentage  of  our  common  stock is owned by management
investors  and  by  the  H&F investors, as described more fully in "Management."
All  common  stock  held  at  any time by management investors is required to be
deposited  in  a voting trust, which we refer to as the management voting trust,
that  is  controlled  by  six  members  of  Y&R's  senior  management,  in their
capacities  as voting trustees. Following the common stock offerings, this trust
will  hold  voting  power  over 35.2% of the outstanding shares of common stock,
assuming  the  exercise  of  all currently vested options held by the management
investors.  As  a result, this voting trust will continue to be able to exercise
substantial  control  over  any  matters  requiring  the  vote  of stockholders,
including  the  election  of directors, which could delay or prevent a change in
control  of  Y&R.  Furthermore,  the  vote  of  Peter A. Georgescu, or any other
person  duly  elected  chief executive officer of Y&R with the prior approval of
the  voting  trust,  will  bind  the  voting trust unless he or his successor is
outvoted  by  the  five  other  voting  trustees.  As a result of the foregoing,
Peter A.  Georgescu  or  his  successor  will  be able to exercise a significant
degree  of control over business decisions affecting Y&R. This voting trust will
terminate  no  later  than  May  15,  2000.  In  the  event  that, following the
termination  of the voting trust, Y&R management continues to own collectively a
significant  percentage  of  the  outstanding shares of common stock, management
acting  together  will  be able to exercise a significant degree of control over
business decisions affecting Y&R.



                                       9
<PAGE>


       Following   the   common   stock   offerings,   the  H&F  investors  will
beneficially  own  an  aggregate  of  11.0%  of the outstanding shares of common
stock,  assuming the exercise of all currently vested options that they hold. As
a  result  of  their stock ownership, the H&F investors will continue to be able
to  influence matters requiring the vote of stockholders, including the election
of  directors.  In  addition, pursuant to a stockholders' agreement entered into
in  connection  with  our  IPO, the H&F investors have the right to nominate and
have  elected  two  members  of  Y&R's  board  of  directors for so long as they
continue  to hold, in the aggregate, at least 10% of the outstanding shares, and
one  member  of  the board of directors for so long as they continue to hold, in
the  aggregate,  at  least  5%  of the outstanding shares. Should the management
voting  trust  and  the  H&F investors act together, they would be able to elect
the  members of the board of directors and exercise a controlling influence over
the  business  and  affairs of Y&R. In addition, the management voting trust and
the  H&F  investors could, acting together, delay or prevent a change in control
of  us.  See "--Our organizational documents, the provisions of Delaware law and
our  stockholder  rights plan may delay, deter or prevent a change in control of
us."  and  "Description  of  Capital  Stock--The  Stockholders' Agreement" for a
further discussion of events that may prevent a change in control of us.



OUR  COMPETITIVE  POSITION  DEPENDS  ON  OUR  ABILITY  TO ATTRACT AND RETAIN KEY
   MARKETING AND COMMUNICATIONS PERSONNEL.

       Our  ability  to  maintain  our competitive position depends on retaining
the  services  of our senior management. The loss of the services of key members
of  senior  management  could  harm  our  business and results of operations. In
addition,  our  success  has  been,  and  is  expected to continue to be, highly
dependent  upon  the  skills  of  our  creative,  research,  media  and  account
personnel  and  practice  group  specialists,  and  their relationships with our
clients.  Employees  generally  are not subject to employment contracts and are,
therefore,  typically  able  to  move  within  the  industry with relative ease.
Although  the agreement establishing the management voting trust and other stock
option   and   restricted   stock   agreements   contain   non-competition   and
non-solicitation  covenants,  these covenants may not be effective in helping us
retain  qualified  personnel.  We  may  be  adversely affected by the failure to
retain qualified personnel.

       If  we  were  unable  to  continue  to  attract and retain additional key
personnel,  or  if  we  were  unable  to  retain  and  motivate our existing key
personnel,   our   prospects,  business,  financial  condition  and  results  of
operations would be materially adversely affected.


WE ARE EXPOSED TO VARIOUS RISKS FROM OPERATING A MULTINATIONAL BUSINESS.

       If  we  were unable to remain in compliance with local laws in developing
countries  in  which we conduct business, our prospects, business and results of
operations  could  be  harmed, and our financial condition could be weakened. We
conduct  business  in  various  developing  countries  in  Asia,  Latin America,
Eastern  Europe  and  Africa, where the systems and bodies of commercial law and
trade  practices  are  evolving.  Commercial laws in many of these countries are
often   vague,   arbitrary,   contradictory,   inconsistently  administered  and
retroactively  applied.  Under  these  circumstances,  it is difficult for us to
determine  with  certainty  at  all  times the exact requirements of these local
laws.  In addition, the global nature of our operations poses various challenges
to  our management and our financial, accounting and other systems which, if not
satisfactorily  met,  also  could  harm  our  prospects, business and results of
operations  and weaken our financial condition. See "Management's Discussion and
Analysis   of   Financial   Condition  and  Results  of  Operations--Results  of
Operations"  for  a  further  discussion  of  the  risks  we are exposed to from
operating a multinational business.


WE  MAY  NOT  BE SUCCESSFUL IN IDENTIFYING APPROPRIATE ACQUISITION CANDIDATES OR
   INVESTMENT   OPPORTUNITIES,   COMPLETING   ACQUISITIONS   OR  INVESTMENTS  ON
   SATISFACTORY TERMS OR INTEGRATING NEWLY ACQUIRED COMPANIES.

       Our   business   strategy  includes  increasing  our  share  of  clients'
marketing  expenditures  by  adding  to  or enhancing our existing marketing and
communications  capabilities,  and  expanding our geographic reach. We intend to
implement this strategy in part by making acquisitions and


                                       10
<PAGE>

investments.  We  may  not  be successful in identifying appropriate acquisition
candidates   or   investment   opportunities  or  consummating  acquisitions  or
investments  on  terms satisfactory to us. In addition, we may not be successful
in  integrating  any  newly acquired companies into our existing global network.
We  may use common stock, which could result in dilution to purchasers of common
stock,  incur  indebtedness,  which  may  be  long-term,  expend cash or use any
combination  of  common  stock,  indebtedness  and  cash  for all or part of the
consideration  to  be  paid  in future acquisitions. While we regularly evaluate
potential  acquisition opportunities, we have no present commitments, agreements
or understandings with respect to any material acquisition.


WE  ARE  EXPOSED  TO  POTENTIAL  LIABILITIES, INCLUDING LIABILITIES ARISING FROM
   ALLEGATIONS  THAT  OUR CLIENTS' ADVERTISING CLAIMS ARE FALSE OR MISLEADING OR
   OUR CLIENTS' PRODUCTS ARE DEFECTIVE.

       From  time  to  time,  we  may  be,  or  may be joined as, a defendant in
litigation  brought against our clients by third parties, including our clients'
competitors,  governmental  or regulatory bodies or consumers. These litigations
could include claims alleging that:

       o advertising  claims  made  with  respect  to  our  clients' products or
           services are false, deceptive or misleading;

       o our clients' products are defective or injurious; or

       o marketing   and   communications  materials  created  for  our  clients
           infringe on the proprietary rights of third parties.

       If,  in  those  circumstances,  we are not insured under the terms of our
insurance  policies  or  are  not  indemnified under the terms of our agreements
with  clients  or this indemnification is unavailable for these claims, then the
damages,  costs,  expenses  or  attorneys' fees arising from any of these claims
could  have  an adverse effect on our prospects, business, results of operations
and  financial  condition.  In  addition,  our  contracts with clients generally
require  us  to  indemnify  clients  for claims brought by competitors or others
claiming  that  advertisements  or other communications infringe on intellectual
property  rights. Although we maintain an insurance program, including insurance
for  advertising  agency  liability,  this insurance may not be available, or if
available  may  not  be  sufficient to cover any claim, if a significant adverse
claim is made.

OUR  COMPUTER  SYSTEMS,  AND  THOSE  OF  THIRD  PARTIES ON WHOM WE RELY, MAY NOT
   ACHIEVE YEAR 2000 READINESS.


       We  are  working  to resolve the potential impact of the year 2000 on the
ability  of  our  computer  systems to accurately process information with dates
later   than  December  31,  1999,  or  to  process  date-sensitive  information
accurately  after  the turn of the century, which we refer to as the "Year 2000"
issue.  We  have  modified  or replaced the majority of all affected systems and
are  in  the  process of testing these systems to fully validate their readiness
for  compliance  with  the  Year  2000  issue.  We are also dependent in part on
third-party  computer  systems  and  applications,  particularly with respect to
critical  tasks  such as accounting, billing and buying, planning and paying for
media,  as well as on our own computer systems. We have performed tests of major
systems  in this category and have received assurances as to their readiness for
compliance  with  the  Year  2000  issue.  However,  we  continue to monitor the
adequacy  of  the  processes  and  progress  of  other  less critical vendors of
systems  and  applications  that  may  be affected by the Year 2000 issue and to
seek assurances from these vendors that their systems are Year 2000 compliant.


       While  we  believe  our  process is designed to be successful, because of
the  complexity  of the Year 2000 issue and the interdependence of organizations
using  computer  systems,  we  may  not  satisfactorily  complete  our Year 2000
program  in  a  timely fashion. In addition, third parties with whom we interact
and  on  whom  we  rely  may  not  satisfactorily  complete  their own Year 2000
programs  in  a  timely  fashion. Our failure to satisfactorily address the Year
2000  issue  could  harm  our  business and results of operations and weaken our
financial condition.


       We  do  not expect the costs of our Year 2000 project to be material, and
we  have funded all identified remedial projects in connection with our program.
However,  we  may  experience  cost  overruns and delays as we replace or modify
systems,  which could harm our business and results of operations and weaken our
financial condition.



                                       11
<PAGE>

       We  have  not  yet determined the extent of contingency planning that may
be  required.  See  "Management's Discussion and Analysis of Financial Condition
and  Results  of  Operations--Year  2000 Compliance" for a further discussion of
our exposure to the Year 2000 issue.


THE  MARKET  PRICE  OF  THE  COMMON  STOCK  WILL  FLUCTUATE, AND COULD FLUCTUATE
   SIGNIFICANTLY.

       The  market price of the common stock will fluctuate, and could fluctuate
significantly,  in  response  to  various  factors  and  events,  including  the
following:

       o the liquidity of the market for the common stock;

       o differences  between  Y&R's  actual  financial or operating results and
         those expected by investors and analysts;

       o changes in analysts' recommendations or projections;

       o changes in marketing and communications budgets of clients;

       o new  statutes  or regulations or changes in interpretations of existing
         statutes and regulations affecting our business;

       o changes in general economic or market conditions; and

       o broad market fluctuations.


OUR  ORGANIZATIONAL  DOCUMENTS,  PROVISIONS  OF DELAWARE LAW AND OUR STOCKHOLDER
   RIGHTS PLAN MAY DELAY, DETER OR PREVENT A CHANGE IN CONTROL OF US.

       Various  provisions  of  organizational  documents,  and  of  the  law of
Delaware,  where  we  are  incorporated, may delay, deter or prevent a change in
control  of  Y&R  not  approved  by  our  board  of  directors. These provisions
include:

       o a classified board of directors;

       o a requirement  that no action  required or permitted to be taken at any
         annual  or  special  meeting  of  stockholders  may be taken  without a
         meeting;

       o a requirement  that special  meetings of stockholders be called only by
         the chairman of the board of directors or the board of directors;

       o advance  notice requirements for stockholder proposals and nominations;

       o limitations on the ability of  stockholders  to amend,  alter or repeal
         provisions of our organizational documents;

       o authorization  for the board of directors to issue without  stockholder
         approval  preferred  stock  with  terms as the board of  directors  may
         determine; and

       o authorization  for the board of directors to consider the  interests of
         clients   and  other   customers,   creditors,   employees   and  other
         constituencies  of  Y&R  and  its  subsidiaries  and  the  effect  upon
         communities  in  which  Y&R  and  its  subsidiaries  do  business,   in
         evaluating proposed corporate transactions.

       Section 203  of the Delaware general corporation law imposes restrictions
on  mergers and other business combinations between Y&R and any holder of 15% or
more  of  the common stock. These restrictions do not apply to the H&F investors
and  their permitted transferees, who have been exempted from these restrictions
by the board of directors.

       In  addition,  we have adopted a stockholder rights plan under which each
holder  of common stock also receives rights. Under the stockholder rights plan,
if  any  person  acquires beneficial ownership of 15% or more of the outstanding
shares  of  common  stock  (with  exceptions,  including  the  management voting
trust),  that  person will become an "acquiring person". As a result, holders of
rights  other  than  the acquiring person and some other transferees and related
persons  will  be  entitled to purchase shares of common stock at one-half their
market  price.  In  general,  the  H&F investors and their permitted transferees
will  not become an acquiring person unless they acquire beneficial ownership of
additional   shares  of  common  stock  under  circumstances  described  in  the
stockholder  rights  plan.  While  the  stockholder  rights  plan is designed to
protect  stockholders  in  the  event of an unsolicited offer and other takeover
tactics  which,  in  the  opinion  of the board of directors, could impair Y&R's
ability  to  represent  stockholder interests, the provisions of the stockholder
rights  plan  may  render  an unsolicited takeover of Y&R more difficult or less
likely  to  occur  or might prevent such a takeover. See "Description of Capital
Stock--Rights Plan" for a description of the rights plan.


                                       12
<PAGE>


       These  provisions  of  our organizational documents, Delaware law and the
stockholder  rights  plan, together with the control of 35.2% of the outstanding
shares  of  common  stock  by the management voting trust upon completion of the
common  stock  offerings  (assuming the exercise of all currently vested options
held  by  management investors) could discourage potential acquisition proposals
and  could  delay,  deter  or  prevent  a  change  in control of Y&R, although a
majority  of  Y&R's  stockholders might consider these acquisition proposals, if
made,  to  be  desirable. These provisions also could make it more difficult for
third  parties  to  remove  and  replace  the members of the board of directors.
Moreover,  these  provisions  could diminish the opportunities for a stockholder
to  participate  in  tender  offers, including tender offers at prices above the
then-current  market  price  of the common stock, and may also inhibit increases
in  the  market  price  of  the  common  stock  that  could result from takeover
attempts  or  speculation.  In  addition,  some  options issued to our employees
contain  change  in  control  provisions that could have the effect of delaying,
deterring  or  preventing  a change in control of us. See "Management--Executive
Compensation--1997  ICP--Acceleration  of  Vesting"  and "Description of Capital
Stock--Anti-Takeover  Effects of Provisions of the Certificate of Incorporation,
the  By-Laws,  the Rights Plan and Delaware Law" for a further discussion of how
our  organizational  documents  and  provisions of Delaware law, our stockholder
rights  plan  and  some of the options that we have granted to our employees may
delay, deter or prevent a change in control of us.


OUR   ACTUAL  RESULTS  COULD  DIFFER  MATERIALLY  FROM  RESULTS  ANTICIPATED  IN
   FORWARD-LOOKING STATEMENTS WE MAKE.

       Some   of   the   statements   in  this  prospectus  are  forward-looking
statements.   These   forward-looking   statements  include  statements  in  the
"Business--Industry  Overview," "--Industry Trends" and "--Strategy" sections of
this  prospectus  relating  to  trends  in  the  advertising  and  marketing and
communications  industries,  including anticipated advertising expenditures, and
the  growth  thereof,  in the world's advertising markets. These forward-looking
statements  also  include  statements  relating  to  Y&R's  performance  in  the
"Management's  Discussion  and  Analysis  of  Financial Condition and Results of
Operations"  and  "Business"  sections  of  this prospectus. In addition, we may
make  forward-looking  statements  in  future  filings  with  the Securities and
Exchange   Commission,   and  in  written  material,  press  releases  and  oral
statements  issued  by  or  on  behalf of us. Forward-looking statements include
statements  regarding  the  intent, belief or current expectations of Y&R or its
officers.  Forward-looking  statements  include statements preceded by, followed
by  or that include forward-looking terminology such as "may," "will," "should,"
"believes,"   "expects,"  "anticipates,"  "estimates,"  "continues"  or  similar
expressions.

       It  is  important to note that our actual results could differ materially
from  those anticipated in these forward-looking statements depending on various
important factors. These important factors include the following:

       o revenues received from clients,  including under incentive compensation
         arrangements entered into by us with clients;

       o gains or losses of clients and client business and projects, as well as
         changes in the marketing and communications budgets of clients;

       o the overall  level of economic  activity  in the  principal  markets in
         which we conduct  business and other  trends  affecting  our  financial
         condition or results of operations;

       o the impact of competition in the marketing and communications industry;

       o our liquidity and financing plans; and

       o risks   associated   with  our   efforts  to  comply   with  Year  2000
         requirements.

       All   forward-looking   statements   in  this  prospectus  are  based  on
information  available  to  us on the date hereof. We do not undertake to update
any  forward-looking  statements that may be made by or on behalf of us, in this
prospectus  or otherwise. In addition, the matters set forth above in this "Risk
Factors"  section constitute cautionary statements identifying important factors
with   respect   to   these  forward-looking  statements,  including  risks  and
uncertainties  that  could  cause actual results to differ materially from those
included in these forward-looking statements.


                                       13
<PAGE>

                              RECENT DEVELOPMENTS


       On   May   21,  1999,  we  acquired  KnowledgeBase  Marketing,  Inc.  for
consideration  consisting  of  Y&R common stock and cash valued at approximately
$175  million.  KnowledgeBase  Marketing  is  a  leading  customer  relationship
marketing  service  that  specializes in gathering and analyzing marketing data.
KnowledgeBase  Marketing  creates  information marketing solutions for companies
engaged  in  consumer  and  business-to-business  direct marketing by creating a
consolidated  database  and then designing, implementing and evaluating database
marketing  programs.  KnowledgeBase  Marketing  is headquartered in Chapel Hill,
North Carolina and has eight offices in North America.

          In connection with the acquisition,  the stockholders of KnowledgeBase
Marketing  received a  combination  of Y&R common  stock and cash.  We issued an
aggregate of 2,100,980 shares of Y&R common stock and agreed to grant options to
purchase an aggregate of up to 275,000  additional shares of Y&R common stock to
stockholders of KnowledgeBase  Marketing.  We granted registration rights to the
stockholders of KnowledgeBase Marketing pursuant to which they have the right to
participate  in  the  common  stock  offerings.  Stockholders  of  KnowledgeBase
Marketing  have  elected to sell an  aggregate  of 641,472  shares in the common
stock offerings.


                                USE OF PROCEEDS

     We  will  not receive any of the proceeds from the sale of shares of common
stock by the selling stockholders.


                PRICE RANGE OF COMMON STOCK AND DIVIDEND POLICY

       The  common  stock  has  been listed on the New York Stock Exchange under
the  symbol "YNR" since May 12, 1998. The following table sets forth the low and
high  sales  prices  of  the  common  stock for the fiscal quarters indicated as
reported on the New York Stock Exchange Composite Tape.


<TABLE>
<CAPTION>
                                                              LOW         HIGH
                                                           ---------   ----------
<S>                                                        <C>         <C>
     1998
       Second Quarter (beginning May 12, 1998) .........   $261/2      $331/16
       Third Quarter ...................................   $283/8      $ 357/8
       Fourth Quarter ..................................   $193/4      $ 335/8
     1999
       First Quarter ...................................   $311/4      $435/16
       Second Quarter (through May 21, 1999) ...........   $387/8      $ 443/8

</TABLE>

                            ------------------------


       On  May  21,  1999,  the closing price of the common stock as reported on
the  New  York  Stock  Exchange  was  $40.62.  As  of  May  21, 1999, there were
approximately 1,135 holders of record of shares of common stock.

       On  April  29,  1999, we announced that our board of directors declared a
cash  dividend  of $0.025 per share of common stock, payable on June 15, 1999 to
all  stockholders  of  record  as of June 1, 1999. The decision whether to apply
legally  available  funds  to  the payment of additional dividends on the common
stock  in  the  future  will be made at the discretion of the board of directors
and  will depend upon, among other factors, our results of operations, financial
condition,  capital  requirements  and contractual restrictions under our credit
facility.  Our credit facility contains financial and operating restrictions and
covenant  requirements  and  permits the payment of cash dividends except in the
event of a continuing default under the credit agreement.



                                       14
<PAGE>

                                CAPITALIZATION


       The   following  table  sets  forth  Y&R's  consolidated  cash  and  cash
equivalents,  current  portion  of  installment  notes  and  loans  payable  and
capitalization  as  of March 31, 1999. Common stock issued and outstanding as of
March  31,  1999  excludes  29,455,047  shares  of  common  stock  issuable upon
exercise  of  options  outstanding at a weighted average exercise price of $8.55
at  March  31,  1999.  Of the shares of common stock offered by this prospectus,
1,996,486  shares  will  be  issued upon the exercise of options with a weighted
average exercise price of $2.87.




<TABLE>
<CAPTION>
                                                                                    MARCH 31, 1999
                                                                                   ---------------
                                                                                      UNAUDITED
                                                                                    (IN THOUSANDS)
<S>                                                                                <C>
  Cash and cash equivalents ....................................................     $   63,209
                                                                                     ==========
  Current portion of installment notes and loans payable .......................     $   53,133
                                                                                     ==========
  Long-term debt:
   Installment notes payable ...................................................     $      400
   Loans payable ...............................................................        151,338
                                                                                     ----------
   Total long-term debt ........................................................        151,738
                                                                                     ----------
  Stockholders' equity:
   Money market preferred stock--cumulative variable dividend; liquidating
     value of $115.00 per share; one-tenth of one vote per share; 50,000 shares
     authorized; 87 shares issued and outstanding ..............................             --
   Cumulative participating junior preferred stock--minimum $1.00 dividend;
     liquidating value of $1.00 per share; 100 votes per share; 2,500,000 shares
     authorized; no shares issued and outstanding ..............................             --
   Common stock, $.01 par value per share; 250,000,000 shares authorized;
     65,886,003 shares issued and outstanding (excluding 4,322,392 shares in
     treasury) .................................................................            702
   Capital surplus .............................................................        926,840
   Accumulated deficit .........................................................       (738,592)
   Cumulative translation adjustment ...........................................        (18,024)
   Pension liability adjustment ................................................         (1,738)
   Common stock in treasury, at cost ...........................................        (82,837)
                                                                                     ----------
     Total stockholders' equity ................................................         86,351
                                                                                     ----------
     Total capitalization ......................................................     $  238,089
                                                                                     ==========

</TABLE>




                                       15
<PAGE>

                     SELECTED CONSOLIDATED FINANCIAL DATA


      The  following  selected  consolidated  statement  of  operations data and
consolidated  balance  sheet data as of and for the years 1994 through 1998 have
been  derived  from  Y&R's  audited  annual  consolidated  financial statements,
including  the consolidated balance sheets at December 31, 1998 and 1997 and the
related  consolidated  statements  of operations and of cash flows for the three
years   ended   December 31,  1998  and  the  notes  thereto  included  in  this
prospectus.

      Data  for the three months ended March 31, 1999 and 1998 have been derived
from  Y&R's  unaudited  interim consolidated financial statements, including the
consolidated  balance  sheet  at  March  31,  1999  and the related consolidated
statements  of operations and of cash flows for the three months ended March 31,
1999 and 1998 and the notes thereto included in this prospectus.



      The  selected  consolidated  financial data set forth below should be read
in  conjunction  with  the  consolidated  financial  statements included in this
prospectus  and  the  information under the caption "Management's Discussion and
Analysis of Financial Condition and Results of Operations."



<TABLE>
<CAPTION>
                                                     THREE MONTHS ENDED
                                                          MARCH 31,
                                                -----------------------------
                                                     1999           1998
                                                -------------- --------------
                                                         (UNAUDITED)
<S>                                             <C>            <C>
STATEMENT OF OPERATIONS DATA:
Revenues ......................................  $    383,873   $    348,173
Compensation expense, including employee
 benefits .....................................       235,018        213,598
General and administrative expenses ...........       114,297        109,242
Other operating charges (1) ...................            --             --
Recapitalization-related charges (1) ..........            --             --
                                                 ------------   ------------
 Operating expenses ...........................       349,315        322,840
                                                 ------------   ------------
Income (loss) from operations .................        34,558         25,333
Interest income ...............................         2,087          2,630
Interest expense ..............................        (3,733)        (8,205)
Other income ..................................            --            827
                                                 ------------   ------------
Income (loss) before income taxes .............        32,912         20,585
Income tax provision (benefit) ................        13,494          8,852
                                                 ------------   ------------
                                                       19,418         11,733
Equity in net (loss) income of unconsolidated
 companies ....................................           (16)           115
Minority interest in net loss (income) of
 consolidated subsidiaries ....................           299            342
                                                 ------------   ------------
Income (loss) before extraordinary charge .....        19,701         12,190
Extraordinary charge for early retirement of
 debt (net of tax benefit of $2,834)...........            --             --
                                                 ------------   ------------
Net income (loss) .............................  $     19,701   $     12,190
                                                 ============   ============
EARNINGS (LOSS) PER SHARE (2):
Basic:
 Income (loss) before extraordinary charge.....  $      0.30    $      0.24
 Extraordinary charge .........................            --             --
                                                 ------------   ------------
 Net income (loss) ............................  $      0.30    $      0.24
                                                 ============   ============
Diluted:
 Income (loss) before extraordinary charge.....  $      0.24    $      0.19
 Extraordinary charge .........................            --             --
                                                 ------------   ------------
 Net income (loss) ............................  $      0.24    $      0.19
                                                 ============   ============
WEIGHTED AVERAGE SHARES OUTSTANDING USED TO
 COMPUTE:
Basic .........................................    66,324,420     50,762,144
Diluted .......................................    81,892,192     64,453,134
OTHER OPERATING DATA:
EBITDA (1)(3) .................................  $     50,327   $     39,513
Net cash (used in) provided by operating
 activities ...................................      (124,470)      (122,176)
Net cash used in investing activities .........        25,047          8,580
Net cash provided by (used in) financing
 activities ...................................        90,444         22,692
Capital expenditures ..........................        14,788          7,889
International revenues as a % of total
 revenues .....................................         45.7  %        47.0  %
</TABLE>

<PAGE>



<TABLE>
<CAPTION>
                                                                      YEARS ENDED DECEMBER 31,
                                                ---------------------------------------------------------------------
                                                     1998           1997           1996          1995         1994
                                                -------------- -------------- ------------- ------------- -----------
                                                          (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                             <C>            <C>            <C>           <C>           <C>
STATEMENT OF OPERATIONS DATA:
Revenues ......................................   $1,522,464     $1,382,740    $1,222,139    $1,085,494    $ 959,275
Compensation expense, including employee
 benefits .....................................      903,948        836,150       730,261       672,026      594,322
General and administrative expenses ...........      455,578        463,936       391,617       356,523      323,087
Other operating charges (1) ...................      234,449         11,925        17,166        31,465        4,507
Recapitalization-related charges (1) ..........           --             --       315,397            --           --
                                                  ----------     ----------    ----------    ----------    ---------
 Operating expenses ...........................    1,593,975      1,312,011     1,454,441     1,060,014      921,916
                                                  ----------     ----------    ----------    ----------    ---------
Income (loss) from operations .................      (71,511)        70,729      (232,302)       25,480       37,359
Interest income ...............................        8,315          8,454        10,269         9,866       12,100
Interest expense ..............................      (26,001)       (42,879)      (28,584)      (27,441)     (23,027)
Other income ..................................        2,200             --            --            --           --
                                                  ----------     ----------    ----------    ----------    ---------
Income (loss) before income taxes .............      (86,997)        36,304      (250,617)        7,905       26,432
Income tax provision (benefit) ................       (2,644)        58,290       (20,611)        9,130       12,998
                                                  ----------     ----------    ----------    ----------    ---------
                                                     (84,353)       (21,986)     (230,006)       (1,225)      13,434
Equity in net (loss) income of unconsolidated
 companies ....................................        4,707            342        (9,837)        5,197        4,740
Minority interest in net loss (income) of
 consolidated subsidiaries ....................       (1,989)        (2,294)        1,532        (3,152)      (2,742)
                                                  ----------     ----------    ----------    ----------    ---------
Income (loss) before extraordinary charge .....      (81,635)       (23,938)     (238,311)          820       15,432
Extraordinary charge for early retirement of
 debt (net of tax benefit of $2,834)...........       (4,433)            --            --            --           --
                                                  ----------     ----------    ----------    ----------    ---------
Net income (loss) .............................   $  (86,068)    $  (23,938)   $ (238,311)   $      820    $  15,432
                                                  ==========     ==========    ==========    ==========    =========
EARNINGS (LOSS) PER SHARE (2):
Basic:
 Income (loss) before extraordinary charge.....   $    (1.34)    $    (0.51)
 Extraordinary charge .........................        (0.08)            --
                                                  ----------     ----------
 Net income (loss) ............................   $    (1.42)    $    (0.51)
                                                  ==========     ==========
Diluted:
 Income (loss) before extraordinary charge.....   $    (1.34)    $    (0.51)
 Extraordinary charge .........................        (0.08)            --
                                                  ----------     ----------
 Net income (loss) ............................   $    (1.42)    $    (0.51)
                                                  ==========     ==========
WEIGHTED AVERAGE SHARES OUTSTANDING USED TO
 COMPUTE:
Basic .........................................   60,673,994     46,949,355
Diluted .......................................   60,673,994     46,949,355
OTHER OPERATING DATA:
EBITDA (1)(3) .................................   $  223,548     $  139,375    $  147,221    $   72,972    $  77,662
Net cash (used in) provided by operating
 activities ...................................      195,615        224,511       178,064        79,809       43,314
Net cash used in investing activities .........       99,683         67,142        76,094        45,821       49,941
Net cash provided by (used in) financing
 activities ...................................     (136,242)       (98,667)      (12,614)      (50,025)     (30,705)
Capital expenditures ..........................       76,378         51,899        51,792        42,096       33,196
International revenues as a % of total
 revenues .....................................        49.1  %        52.2  %        53.3%         54.7%        53.6%
</TABLE>



                                       16
<PAGE>


<TABLE>
<CAPTION>
                                             AS OF MARCH 31,
                                            -----------------
                                                   1999
                                            -----------------
<S>                                         <C>
BALANCE SHEET DATA:
Working capital (deficit) (4) .............    $ (116,662)
Total assets (5) ..........................     1,622,625
Total debt (6) ............................       204,871
Mandatorily redeemable equity securities
 (7) ......................................            --
Total stockholders equity (deficit) .......        86,351

<CAPTION>
                                                                       AS OF DECEMBER 31,
                                            ------------------------------------------------------------------------
                                                 1998           1997           1996           1995          1994
                                            -------------- -------------- -------------- ------------- -------------
                                                                                 (IN THOUSANDS)
<S>                                         <C>            <C>            <C>            <C>           <C>
BALANCE SHEET DATA:
Working capital (deficit) (4) .............   $ (216,888)    $ (106,169)    $ (196,509)   $    27,827   $    72,651
Total assets (5) ..........................    1,635,255      1,537,807      1,598,812      1,226,581     1,118,846
Total debt (6) ............................       63,959        351,051        267,238        230,831       256,032
Mandatorily redeemable equity securities
 (7) ......................................           --        508,471        363,264             --            --
Total stockholders equity (deficit) .......      114,969       (661,714)      (480,033)       (55,485)       69,982
</TABLE>

- ----------
(1) For  a  discussion  of  other operating charges and recapitalization-related
    charges  for  the years ended December 31, 1998, 1997 and 1996, see notes 4,
    6   and  9  to  the  consolidated  financial  statements  included  in  this
    prospectus.


(2) At  March  31,  1999,  Y&R  had  outstanding  options to purchase 29,455,047
    shares  of  common  stock  with  a  weighted average exercise price of $8.55
    that  could  potentially  dilute basic earnings per share in the future. For
    a  discussion  of  options  outstanding, see note 3 to the unaudited interim
    consolidated   financial   statements   and  note  18  to  the  consolidated
    financial statements included in this prospectus.


    Earnings  per  share  for 1996 and 1995  cannot be  computed  because  Y&R's
    capital  structure prior to its  recapitalization  in 1996 consisted of both
    common shares and limited partnership units in predecessor  entities.  For a
    discussion of the recapitalization, see note 6 to the consolidated financial
    statements included in this prospectus.

(3) EBITDA  is defined as income (loss) from operations, before depreciation and
    amortization,  other  non-cash charges and recapitalization-related charges.
    EBITDA  is  presented  because  it  is a widely accepted financial indicator
    and  is  generally consistent with the definition used for covenant purposes
    contained   in   Y&R's   credit  facilities;  however,  EBITDA  may  not  be
    comparable  to  other registrants' calculation of EBITDA or similarly titled
    items.  You  should  not  consider EBITDA to be an alternative to net income
    (loss)  as  a  measure  of  operating  results  in accordance with generally
    accepted  accounting  principles  or  as  an  alternative to cash flows as a
    measure  of  liquidity.  EBITDA  for  1998  is  before  $234,449 of non-cash
    compensation  charges  related  to  the vesting of restricted stock taken at
    the  time  of  our  initial public offering in May 1998. EBITDA for 1997 and
    1996  is  before  $11,925  and  $11,096,  respectively,  of non-cash charges
    primarily  related  to  impairment  write-downs  which are included in other
    operating   charges.  For  a  discussion  of  other  operating  charges  and
    recapitalization-related  charges  for  the  years  ended December 31, 1998,
    1997  and  1996,  see  notes  4,  6  and  9  to  the  consolidated financial
    statements included in this prospectus.

(4) Working  capital  balances  are significantly impacted by the seasonal media
    spending  patterns  of advertisers, including the timing of payments made to
    media  and  other  suppliers  on  behalf of clients as well as the timing of
    cash collection from clients to fund each expenditure.


(5) Total  assets  as  of  March  31,  1999  include  net deferred tax assets of
    $197,062  consisting  primarily  of federal, state and foreign net operating
    loss carryforwards.


(6) Total  debt  includes  current  and non-current loans and installment notes,
    which  are  discussed  in  notes 14  and  15  to  the consolidated financial
    statements included in this prospectus.

(7) From  the  date  of  completion  of  the recapitalization of Y&R in 1996 and
    through  the  date  of  completion  of  the  IPO,  all outstanding shares of
    common  stock,  exclusive  of  shares  of  common stock held in a restricted
    stock  trust  under  our  restricted stock plan, were redeemable, subject to
    restrictions,  at  the  option of the stockholder. Accordingly, all of these
    shares  of  common  stock  were  recorded  at  their  redemption  values and
    classified  as  mandatorily  redeemable  equity  securities  at December 31,
    1997  and  1996.  For  a  discussion  of  the  mandatorily redeemable equity
    securities,  see  note  17 to the consolidated financial statements included
    in this prospectus.


                                       17
<PAGE>

                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

    You  should  read  the  following   discussion  in   conjunction   with  the
consolidated financial statements.

OVERVIEW


       Young  &  Rubicam  Inc.  is  the fifth largest consolidated marketing and
communications organization in the world based on 1998 revenues.

       Our  revenues  in  1998  totaled  $1.5 billion,  representing  a compound
annual growth rate of 12.2% from 1994 to 1998.

       Our  revenues  consist principally of commissions and fees received by us
from  our clients. Commissions are derived using a percentage of an advertiser's
media  and  production  spending  through Y&R. Fees are based on hours spent and
costs  incurred  by agency staff plus a mark-up. We recognize commission revenue
primarily  when media placements appear on television, on radio or in print, and
when  labor  and  production  costs  are  billed.  We recognize fee revenue when
services are rendered.

       We   have  also  implemented  incentive  compensation  arrangements  with
several   of   our  clients  that  we  believe  further  strengthen  our  client
relationships   and   reward   us  for  superior  performance.  These  incentive
arrangements  create  a range of compensation that could result in either higher
or  lower  revenues  and operating margins than a more traditional commission or
fee  arrangement.  Incentive levels are determined with reference to agreed upon
operating,  performance  and  other  benchmarks,  with  respect to both clients'
businesses  as well as our performance. Although incentive arrangements have not
materially  impacted  our  revenues,  we  believe  that  additional  clients may
request that we institute incentive compensation arrangements in the future.


       Our  revenues  are diversified across geographic regions, various sectors
of  the  economy  and  among many clients. In the first three months of 1999, we
derived  54.3%  of our revenues from our U.S. operations, with 35.1% coming from
our  European operations and the remainder divided among our operations in Latin
America,  Australia/New  Zealand,  Asia,  Canada and Africa. In 1998, we derived
50.9%  of  our  revenues  from  our  U.S. operations, with 35.0% coming from our
European  operations.  For  the  three months ended March 31, 1999 and the years
1998,  1997  and  1996,  our  revenue from any one country other than the United
States  did  not  exceed  10%  of our consolidated revenues. The United Kingdom,
Germany,   Brazil,   France,  Australia,  the  Netherlands,  Italy,  Canada  and
Switzerland  represent  the  largest  sources  of our revenues by country, other
than  the  United  States. For information on our worldwide operations, see note
12 to the consolidated financial statements included in this prospectus.


       We   represent  clients  in  various  industries,  including  automotive,
consumer  packaged  goods,  financial  services,  food  and beverage, government
services  and  telecommunications.  Our  revenues  are  diversified  across  our
approximately  5,500  client  accounts.  Our  largest client account, Ford Motor
Company,  accounted for 10.5% of our consolidated revenues in 1998. In addition,
our KCAs accounted for 48.6% of our revenues in 1998.

       We  have  two  principal  categories  of operating expenses: compensation
expense  and  general  and  administrative  expenses.  Our  largest  expense  is
compensation,  which  includes  the salaries, bonuses and benefits of all of our
employees,   as  well  as  fees  paid  to  freelance  contractors.  General  and
administrative  expenses principally consist of facilities' costs, depreciation,
amortization, new business costs, travel expenses and professional fees.

       From  the  time  of  our founding until 1996, we were wholly owned by our
employees.  As  further  described  in  note 6  to  the  consolidated  financial
statements  included  in  this  prospectus,  in  December 1996, we consummated a
recapitalization,  which  resulted  in  the  recording  of  a  pre-tax charge of
$315.4 million  in  1996.  In connection with the recapitalization, we allocated
shares  of  restricted  stock  to employees, the vesting of which was subject to
conditions.  On May 15, 1998, we completed our IPO of an aggregate of 19,090,000
shares  of  common  stock,  of  which  6,912,730  shares  were  sold  by Y&R and
12,177,270 shares were sold by selling stockholders. We used the net

                                       18
<PAGE>

proceeds  to Y&R, which aggregated $158.6 million, together with $155 million of
borrowings  under  a  new  credit  facility,  to  repay  all  of the outstanding
borrowings under our prior credit facilities.


       The  completion  of the IPO gave rise to non-recurring, non-cash, pre-tax
compensation  charges  of  $234.4  million, or $169.8 million net of the related
tax  benefit, from the vesting of an aggregate of 9,231,105 shares of restricted
stock  allocated  to  employees  as  of the date of completion of the IPO. These
charges  have  been  reflected  as "other operating charges" in our consolidated
statements of operations for 1998.


       Unless  otherwise  stated,  all  references  to "Young & Rubicam", "Y&R",
"we",  "our"  and  "us"  refer to Young & Rubicam Inc., its predecessors and its
consolidated subsidiaries, including Young & Rubicam L.P.

RESULTS OF OPERATIONS


     The  following  table  sets forth, for the periods indicated, items derived
from  our  consolidated  statements of operations and the percentages of revenue
represented by these items. Totals may not add due to rounding.



<TABLE>
<CAPTION>
                                                                           THREE MONTHS ENDED MARCH 31,
                                                              ------------------------------------------------------
                                                                                % OF                         % OF
                                                                  1999        REVENUES        1998         REVENUES
                                                              ------------   ----------   ------------   -----------
                                                                              (DOLLARS IN MILLIONS)
<S>                                                           <C>            <C>          <C>            <C>
Revenues ..................................................   $  383.9       100.0%       $  348.2       100.0%
Compensation expense, including employee benefits .........      235.0        61.2%          213.6        61.3%
General and administrative expenses .......................      114.3        29.8%          109.2        31.4%
                                                              --------       -----        --------       -----
Income from operations ....................................       34.6         9.0%           25.3         7.3%
Net income ................................................   $   19.7         5.1%       $   12.2         3.5%
                                                              ========       =====        ========       =====
</TABLE>

FIRST QUARTER 1999 COMPARED TO FIRST QUARTER 1998


       Revenues  for  the  first  quarter of 1999 increased by $35.7 million, or
10.3%,  to  $383.9  million  compared to the first quarter of 1998. The increase
was  primarily  due to net new business, including business from new clients and
higher  revenue  from existing clients, that we generated from clients including
Ford  and  AT&T. United States revenues increased by 13.1% to $208.6 million for
the  first  quarter of 1999 compared to the first quarter of 1998. International
revenues   increased  by  7.1%  to  $175.3  million,  primarily  due  to  strong
performance  in  Europe, which was partially offset by declines in Latin America
and  the  Asia/Pacific region and the impact of the overall strengthening of the
U.S.  dollar  against  foreign  currencies.  Organic  worldwide  revenue growth,
excluding  the  effect  of  acquisitions  and foreign currency fluctuations, was
also  10.3%,  with  the  impact  of the strengthening of the U.S. dollar against
foreign  currencies  offset  by revenues from acquisitions. Excluding the effect
of  foreign  currency  fluctuations  and  acquisitions,  international  revenues
increased  7.8%  for  the first quarter of 1999 compared to the first quarter of
1998.

       Compensation  expense  increased  by  $21.4 million to $235.0 million for
the  first  quarter of 1999 compared to the first quarter of 1998. This increase
in  compensation  expense  was  primarily due to salary increases and additional
staffing  to  support  new  business  growth.  Compensation expense in the first
quarter  of  1999  decreased  as a percentage of revenues to 61.2% from 61.3% in
the first quarter of 1998.

       General  and  administrative expenses increased by $5.1 million to $114.3
million  for  the  first  quarter of 1999 compared to the first quarter of 1998.
This  increase was primarily due to additional operating expenses to support new
business  growth,  offset  in  part  by  the impact of cost containment measures
implemented  by  management.  General  and  administrative expenses in the first
quarter  of  1999  decreased  as a percentage of revenues to 29.8% from 31.4% in
the first quarter of 1998.

       Income  from  operations  increased  by  $9.3 million, or 36.8%, to $34.6
million for the first quarter of 1999 compared to the first quarter of



                                       19
<PAGE>


1998.  This  increase  was  primarily  due to net new business gains in 1999 and
improved operating margins.

       Net  interest  expense  decreased by $3.9 million to $1.6 million for the
first  quarter  of  1999  compared to the first quarter of 1998. The decline was
due  to  lower average borrowing levels and lower average borrowing rates during
the first quarter of 1999 compared to the first quarter of 1998.

       We  recognized  income tax expense of $13.5 million for the first quarter
of  1999  compared  to $8.9 million for the first quarter of 1998. The effective
tax  rate  for  the first quarter of 1999 was 41.0%, as compared to 43.0% in the
first  quarter  of  1998.  The  decrease  in the effective tax rate was due to a
decrease  in  foreign income taxed at rates greater than the U.S. statutory rate
and lower taxes on U.S. income.

       Net  income  for  the first quarter of 1999 was $19.7 million compared to
net  income of $12.2 million for 1998. This increase was primarily the result of
revenue  growth,  improved  operating  margins,  lower net borrowing costs and a
reduced effective tax rate.


     The  following  table  sets  forth,  for the years indicated, items derived
from  our  consolidated  statements of operations and the percentages of revenue
represented by these items. Totals may not add due to rounding.



<TABLE>
<CAPTION>
                                                                        YEARS ENDED DECEMBER 31,
                                             -------------------------------------------------------------------------------
                                                               % OF                       % OF                       % OF
                                                  1998       REVENUES        1997       REVENUES        1996       REVENUES
                                             ------------- ------------ ------------- ------------ ------------- -----------
                                                                          (DOLLARS IN MILLIONS)
<S>                                          <C>           <C>          <C>           <C>          <C>           <C>
Revenues ................................... $ 1,522.5      100.0%      $ 1,382.7      100.0%      $ 1,222.1      100.0%
Compensation expense, including
 employee benefits .........................    903.9        59.4%         836.2        60.5%         730.3        59.8%
General and administrative expense .........    455.6        29.9%         463.9        33.6%         391.6        32.0%
                                             ---------      -----       ---------      -----       ---------      -----
Income before non-recurring
 charges (1) ...............................    162.9        10.7%          82.7         6.0%         100.3         8.2%
Other operating charges ....................    234.4        15.4%          11.9         0.9%          17.2         1.4%
Recapitalization-related charges ...........       --         0.0%            --         0.0%         315.4        25.8%
                                             ---------      -----       ---------      -----       ---------      -----
(Loss) income from operations .............. (   71.5)      ( 4.7%)         70.7         5.1%      (  232.3)      (19.0%)
Net loss ................................... $   (86.1)     ( 5.7%)     $   (23.9)     ( 1.7%)     $  (238.3)     (19.5%)
                                             =========      =====       =========      =====       =========      =====
</TABLE>

- ----------------------
(1) We  believe  that  income  before  non-recurring  charges  is an appropriate
    measure  for  evaluating  our  operating  performance; however, it should be
    considered  in  addition  to, not as a substitute for, operating income, net
    income  and  other  measures of financial performance reported in accordance
    with generally accepted accounting principles.

                          ----------------------------

1998 COMPARED TO 1997

       Revenues  for  1998  increased  by  $139.8 million, or 10.1%, to $1,522.5
million  compared  to 1997. This increase was primarily due to net new business,
including  business  from  new clients and higher revenue from existing clients,
that  we  generated  from  clients  such  as  Citibank  and  Ford. United States
revenues  increased  by  17.3%  to  $775.7  million  for  1998 compared to 1997.
International  revenues increased by 3.5% to $746.8 million for 1998 compared to
1997,  primarily due to strong performance in Europe, which was partially offset
by  declines in Latin America and the impact of the overall strengthening of the
U.S.  dollar  against  foreign  currencies.  Organic  revenue  growth, excluding
acquisitions  and foreign currency fluctuations, was 12.2%. Excluding the effect
of  foreign  currency  fluctuations,  international  revenues  increased by 7.9%
compared to 1997.

       Compensation  expense  increased  by  $67.7 million to $903.9 million for
1998  compared  to  1997.  The  growth  in  compensation  expense  is  primarily
attributable  to  additional  staffing  to support business growth and to salary
increases.  Compensation  expense  in  1997 also included a $12.3 million charge
primarily for deferred compensation awards granted to senior


                                       20
<PAGE>

executives.  Excluding  the  effect  of  the  1997 deferred compensation awards,
compensation  expense  in  1998  decreased  as a percentage of revenues to 59.4%
from 59.6% in 1997.

       General  and  administrative expenses decreased by $8.3 million to $455.6
million  for  1998  compared to 1997. This decrease was primarily due to a $25.5
million  write-off in 1997 of accounts receivable, costs billable to clients and
other  capitalized  costs with respect to the operations of Burson-Marsteller in
Europe  and  Asia,  which  was  partially offset in 1998 by additional operating
expenses   to   support   business   growth.   Excluding   the   effect  of  the
Burson-Marsteller   write-off,  general  and  administrative  expenses  in  1998
decreased as a percentage of revenues to 29.9% from 31.7% in 1997.

       Income  before  non-recurring  charges  increased  by  $80.2  million, or
97.0%,  to $162.9 million for 1998 compared to 1997. This increase was primarily
due  to  net  new  business  gains  in 1998, improved operating margins, and the
Burson-Marsteller write-off and deferred compensation charge in 1997.

       Effective  upon  the completion of the IPO, we recognized other operating
charges   of   $234.4  million.  These  other  operating  charges  consisted  of
non-recurring,  non-cash  compensation  charges  resulting  from  the vesting of
shares  of restricted stock allocated to employees. In 1997, we recognized $11.9
million  of  other  operating  charges for non-cash asset impairment write-downs
principally  related  to  operations in the United States, Africa, Latin America
and Europe.

       As  a  result of the $234.4 million in other operating charges associated
with  the  IPO,  we  reported  a loss from operations of $71.5 million for 1998.
Excluding  the  other  operating charges described above for both 1998 and 1997,
and  the  Burson-Marsteller  write-off and deferred compensation charge in 1997,
income  from  operations  in 1998 increased by $42.4 million, or 35.2%, compared
to 1997.

       Net  interest  expense  decreased  by  $16.7 million to $17.7 million for
1998  compared  to  1997.  The decline was due to lower average borrowing levels
and lower average borrowing rates during 1998 compared to 1997.

       We  recognized an income tax benefit of $2.6 million for 1998 compared to
income  tax expense of $58.3 million for 1997. Included in 1998 is an income tax
benefit  of  $64.6 million attributable to the other operating charges of $234.4
million  described  above,  which  reflects  the  anticipated federal, state and
foreign  tax  effect  of  the  other  operating  charges  after consideration of
valuation  allowance  amounts  for non-U.S. deductions. The effective income tax
rate  was  a  benefit  of  3.0% for 1998. Excluding the benefit derived from the
other  operating  charges,  the  effective tax rate was 42% for 1998, a decrease
from  the  160.6%  effective  tax rate for 1997. The effective tax rate for 1997
includes  the  effect  of  incremental foreign taxes arising from losses outside
the United States which provided little or no tax benefit.

       Equity  in  net  income  of  unconsolidated companies was $4.7 million in
1998  compared  to $0.3 million in 1997, reflecting improved worldwide operating
results by advertising agency affiliates.

       Minority  interest  in  net  income of consolidated subsidiaries was $2.0
million  in  1998  compared  to  $2.3  million  in  1997, primarily due to lower
earnings from a Latin American operation.

       We  incurred  an  extraordinary  charge of $4.4 million in 1998, which is
net  of  a  tax  benefit  of  $2.8  million, due to the write-off of unamortized
deferred  financing costs related to a credit facility which was replaced in May
1998 in connection with the IPO.

       Net  loss  for  1998  was  $86.1  million compared to a net loss of $23.9
million  for 1997. Excluding the after-tax effect of the other operating charges
associated  with  the  IPO  and  the extraordinary charge in 1998, and the other
operating   charges,   the   Burson-Marsteller   write-off   and   the  deferred
compensation  charge  in  1997,  net  income  increased by $86.3 million in 1998
compared  to  1997.  This  increase  was primarily the result of revenue growth,
improved  operating  margins,  lower net borrowing costs and a reduced effective
tax rate.


1997 COMPARED TO 1996

       Revenues  for  1997  increased  by  $160.6 million, or 13.1%, to $1,382.7
million  compared  to 1996. This increase was primarily due to net new business,
including business from new


                                       21
<PAGE>


clients  and  higher revenues from existing clients, generated from clients such
as  Campbell's Soup, Citibank, Merck and United Airlines. United States revenues
increased  by  15.8%  to $661.3 million for 1997 compared to 1996. International
revenues  for  1997  increased  by  10.8% to $721.4 million for 1997 compared to
1996.  Organic  revenue  growth  was  13.6%.  An  additional 3.0% of the revenue
increase  was  due  to  the  acquisition  of  majority  interests in investments
previously   accounted  for  under  the  equity  method.  These  increases  were
partially  offset  by  a 3.5% decline related to a strengthening (on average) of
the U.S. dollar against foreign currencies.



       Compensation  expense  increased  by $105.9 million to $836.2 million for
1997  compared to 1996. The growth in compensation expense was generally in line
with  revenue  growth  and  also  included  a $12.3 million charge primarily for
deferred  compensation  awards  granted  to senior executives in 1997. Excluding
the  effect  of  the 1997 deferred compensation charges, compensation expense in
1997 decreased as a percentage of revenues to 59.6% from 59.8% in 1996.

       General  and administrative expenses increased by $72.3 million to $463.9
million  for  1997  compared  to  1996.  This  increase included a $25.5 million
write-off  in  1997  of accounts receivable, costs billable to clients and other
capitalized  costs with respect to the operations of Burson-Marsteller in Europe
and    Asia.    The   write-offs   in   Europe   were   primarily   related   to
Burson-Marsteller's  implementation  of  a  new management information system in
1997  which  resulted  in  delayed  and  inaccurate  billing of some clients and
necessitated  the  creation  of  additional reserves against accounts receivable
and  costs  billable to clients. The write-offs in Asia were attributable to our
evaluation  of  Burson-Marsteller's recent operating performance in Asia and the
determination  that  Burson-Marsteller  was unlikely to collect various accounts
receivable  and  costs  billable  to clients. As a result of its analysis of the
circumstances  which  led  to  these  write-offs,  we made management changes at
Burson-Marsteller  in  Europe  and  Asia  and  implemented  additional financial
control   and   reporting   requirements   for   these   operations,   including
strengthening  controls and procedures regarding regional billing and collection
practices.  Excluding  the  effect  of  the  1997  Burson-Marsteller  write-off,
general  and  administrative  expenses  in  1997  decreased  as  a percentage of
revenues to 31.7% from 32.0% in 1996.

       Income  before  non-recurring  charges  decreased  by  $17.6  million, or
17.5%,  to  $82.7 million for 1997 compared to 1996. This decrease was primarily
due  to  the inclusion of the deferred compensation charge and Burson-Marsteller
write-off in 1997, offset in part by net new business gains.

       In  1997,  we  had  income from operations of $70.7 million compared to a
loss  from  operations  of  $232.3  million in 1996, primarily due to charges of
$315.4  million  related to our recapitalization in 1996. Income from operations
in  1997  included $11.9 million of other operating charges for asset impairment
write-downs  principally  related  to  operations  in the United States, Africa,
Latin America and Europe.

       Net  interest  expense  increased  by  $16.1 million to $34.4 million for
1997  compared  to  1996.  The  increase  was  primarily  due  to higher average
borrowing levels in 1997 as a result of the recapitalization.

       We  recognized  income  tax expense of $58.3 million for 1997 compared to
an  income  tax benefit of $20.6 million for 1996. The effective income tax rate
for  1997 was 160.6%. The primary difference between the U.S. statutory tax rate
and  Y&R's  effective  tax  rate in 1997 resulted from incremental foreign taxes
arising  from  losses  outside the United States which provided little or no tax
benefit.  The  effective  income  tax  rate for 1996 was a benefit of 8.2%. This
reflects  the tax benefit from recapitalization-related charges partially offset
by  foreign income taxed at rates greater than the U.S. statutory rate. See Note
11 to the consolidated financial statements.

       Equity  in  net  income  of  unconsolidated companies was $0.3 million in
1997  compared to a loss of $9.8 million in 1996. A $9.3 million charge to write
down an Australian equity investment was recorded in 1996.

       Minority  interest  in  net  income of consolidated subsidiaries was $2.3
million  in  1997  compared  to  minority  interest  in net loss of consolidated
subsidiaries of $1.5 million in


                                       22
<PAGE>

1996,  primarily  reflecting  the  minority  interest share of charges for asset
impairment write-downs relating to an Italian operation in 1996.

       Net  loss  for  1997  was  $23.9 million compared to a net loss of $238.3
million  for  1996, primarily as a result of charges recorded in connection with
the recapitalization in 1996.


LIQUIDITY AND CAPITAL RESOURCES


       We   generally   finance   our  working  capital,  capital  expenditures,
acquisitions  and  equity  repurchases  from  cash generated from operations and
third-party  borrowings.  In  addition,  in May 1998, we completed our IPO of an
aggregate  of  19,090,000 shares of common stock. Of the total number of shares,
6,912,730  shares  were  sold  by Y&R and 12,177,270 shares were sold by selling
stockholders.   Net  proceeds  to  Y&R  were  $158.6  million,  after  deducting
underwriting  discounts  and  commissions and expenses paid by Y&R in connection
with  the  IPO. We used the net proceeds from the IPO together with $155 million
of  borrowings  under  a  new  $400  million credit facility to repay all of the
outstanding  borrowings  under  our  then-existing  $700  million senior secured
credit facility.


MARCH 31, 1999

       Cash  and cash equivalents were $63.2 million and $122.1 million at March
31,  1999  and December 31, 1998. Cash used in operating activities in the first
quarter  of  1999  was  $124.5  million  compared to $122.2 million in the first
quarter  of  1998.  Quarterly operating cash flows are significantly impacted by
the  seasonal  media  spending  patterns of advertisers, including the timing of
payments  made  to media and other suppliers on behalf of clients as well as the
timing  of cash collections from clients to fund such expenditures. Our practice
is  to  bill  and collect from our clients in sufficient time to pay the amounts
due the media.

       Cash  used in investing activities in the first quarter of 1999 was $25.0
million  and  included  $14.8  million in capital expenditures and $10.2 million
for  net  acquisitions,  investments  and other investing activity. In the first
quarter   of   1998,  cash  used  in  investing  activities  was  $8.6  million,
principally  consisting of $7.9 million in capital expenditures. The majority of
capital  expenditures  in  the  first  quarter  of  1999  were  for  information
technology-related   purchases   and   leasehold   improvements.  These  capital
expenditures  are estimated to be approximately $65 million for the remainder of
1999.  Acquisitions  and  investments  in  the  first  quarter of 1999 consisted
primarily   of   the  purchase  of  a  company  located  in  the  United  States
specializing in grassroots issues management.



       Cash  provided  by  financing activities in the first quarter of 1999 was
$90.4  million  and  included  net  borrowings  of  $131.8 million. In the first
quarter  of  1999, we repurchased 1.1 million shares of common stock on the open
market  and in other transactions for an aggregate of $42.4 million. As of March
31,  1999,  we  had repurchased a total of 3.0 million shares under the existing
8.0  million  share  repurchase  program. As of May 21, 1999, we had repurchased
approximately  0.4  million  additional shares for an aggregate of $16.2 million
under the share repurchase program during the second quarter of 1999.

       In  the  first quarter of 1998, cash provided by financing activities was
$22.7  million,  reflecting  borrowings  under  our  short  and long-term credit
facilities  that  existed  at  that  time  to  fund  our  operations and capital
expenditures.

       At  March  31,  1999,  we  had  approximately $151 million in outstanding
indebtedness  under our $400 million credit facility. We expect to fund payments
of  principal and interest under this credit facility with cash from operations.
We  intend  to  increase  our  borrowing capacity by entering into an additional
$200  million  credit  facility  during  the  second quarter of 1999. During the
first  quarter of 1999, all interest rate protection agreements to which we were
party  either matured or were retired. Accordingly, at March 31, 1999, we had no
such agreements outstanding.

       At  March  31,  1999,  our  net  deferred  tax assets were $197.1 million
consisting   primarily   of  federal,  state  and  foreign  net  operating  loss
carryforwards  and  deferred tax assets resulting from prior period compensation
payments  made in connection with our initial public offering of common stock in
1998 and our recapitalization in 1996.

       Our  $400  million  credit  facility  contains  financial  and  operating
restrictions and covenant requirements, and permits the payment of cash



                                       23
<PAGE>


dividends  except  in  the  event  of  a  continuing  default  under  the credit
agreement.  On April 29, 1999, we announced that our board of directors declared
a  cash  dividend  of  $0.025  per common share, payable on June 15, 1999 to all
stockholders  of  record as of June 1, 1999. Any determination to pay additional
dividends  in the future will be at the discretion of our board of directors and
will  depend  upon,  among  other  factors, our results of operations, financial
condition,  capital  requirements  and  contractual  restrictions  in our credit
facilities.

       On  May  21,  1999,  we acquired KnowledgeBase Marketing, Inc., a leading
customer  relationship  marketing  service  that  specializes  in  gathering and
analyzing   marketing   data,   in  a  stock  and  cash  transaction  valued  at
approximately  $175  million.  We  issued  an  aggregate  of 2,100,980 shares of
common  stock  and  agreed  to  grant  options to purchase an aggregate of up to
275,000 additional shares of common stock in connection with the transaction.

       We may, from time to time, pursue  acquisition  opportunities  that would
expand  or  enhance  existing  capabilities  or  the  geographic  scope  of  our
operations.

       We  believe  that  cash  provided by operations and funds available under
our   credit  facilities  will  be  sufficient  to  meet  our  anticipated  cash
requirements as presently contemplated.


DECEMBER 31, 1998

       Cash  and  cash  equivalents  were  $122.1  million and $160.3 million at
December  31,  1998  and 1997, respectively. Cash provided by operations in 1998
was  $195.6  million,  reflecting strong operating performance and our continued
focus on cash management.

       Cash  used  in  investing  activities  in  1998  was  $99.7  million  and
consisted  of  $76.4  million  in capital expenditures and $23.3 million for net
acquisitions  and  investments.  The  majority  of capital expenditures were for
information    technology-related    purchases   and   leasehold   improvements.
Acquisitions   and   investments  consisted  primarily  of  the  purchase  of  a
multi-cultural  advertising  agency  and related assets in the United States and
additional investment in partially owned international affiliates.

       Cash  used  in  financing activities in 1998 was $136.2 million. In 1998,
proceeds  from our new credit facility and the IPO, along with cash generated by
operations,   were  used  to  repay  our  obligations  under  our  prior  credit
facilities.

       During  1998,  we  announced  that  the board of directors had approved a
plan  to  repurchase  an  aggregate  of up to 8.0 million shares of common stock
over  the  next two years. We may repurchase the shares from time to time in the
open  market  or  in  private transactions, possibly including transactions with
employees.


       In  1997,  cash provided by operations was $224.5 million, reflecting our
implementation  of  cash  management  improvements  relating  to  the  timing of
billings,  accounts  receivable  collections  and  payments  to  media and other
suppliers.

       In  1997,  cash  used  in  investing  activities  was  $67.1  million and
consisted  of  $51.9  million  in capital expenditures and $15.2 million for net
acquisitions  and  investments.  The  majority  of capital expenditures were for
information  technology-related purchases, while the remaining expenditures were
for   leasehold   improvements,   furniture   and  equipment.  Acquisitions  and
investments  consisted  primarily  of  additional investments in partially owned
domestic and international affiliates.

       In  1997, cash flows used in financing activities were $98.7 million. Net
proceeds  from  our  prior  credit  facilities were more than offset by payments
incurred in connection with our recapitalization in 1996.


       At  December  31,  1998, we had $31.5 million in outstanding indebtedness
under  our  new  credit  facility.  As of December 31, 1998, we had entered into
interest  rate  protection agreements with respect to our indebtedness under the
credit  facility,  which  effectively changed our interest rate under the credit
facility to fixed rate borrowings.


MARKET RISK MANAGEMENT

       At  December  31,  1998  and  1997,  the  carrying value of our financial
instruments approximated fair value in all material respects.

INTEREST RATE RISK

       We  enter into interest rate protection agreements in order to reduce our
exposure to changes in interest rates on our variable rate


                                       24
<PAGE>


long-term  debt.  At  December  31,  1998 and 1997, we had entered into interest
rate  protection  agreements  with  respect to $31.5 million and $275 million of
our indebtedness, respectively.


FOREIGN EXCHANGE RATE RISK

       Our  consolidated  financial  statements are denominated in U.S. dollars.
In  1998, we derived 49.1% of our revenues from operations outside of the United
States.  Currency fluctuations may give rise to translation gains or losses when
financial  statements  of  foreign  operating  units  are  translated  into U.S.
dollars.  Significant  strengthening  of  the  U.S.  dollar  against other major
foreign  currencies  could  have  a  material  adverse  effect on our results of
operations.  Most  of  our revenues are billed in the same currency as the costs
incurred  to  support  the  revenues,  thereby  reducing exposure to transaction
gains  and  losses. We typically do not hedge foreign currency profits into U.S.
dollars,  believing that over time the costs of a hedging program would outweigh
any  benefit  of  greater predictability in our U.S. dollar-denominated profits.
However,  we  selectively  hedge  some positions where management believes it is
economically   beneficial   to   do   so,   and   base  our  foreign  subsidiary
capitalization,  debt and dividend policies on minimizing currency risk. We also
seek,  through  pricing  and  other  means,  to  anticipate  and  avoid economic
currency losses.

       We  enter  into  forward  foreign exchange contracts to hedge some of our
assets  and  liabilities  that are recorded in a currency different from that in
which  they settle. These contracts are generally entered into in order to hedge
intercompany  transactions. Gains and losses on these contracts generally offset
losses  and  gains  on  the  related  foreign  currency denominated intercompany
transactions.  The gains and losses on these positions are deferred and included
in  the  basis  of the transaction upon settlement. The terms of these contracts
are  generally  a one-month maturity. At December 31, 1998, we had contracts for
the  sale  of  $19.4  million  and  the  purchase  of  $6.1  million  of foreign
currencies  at  fixed rates, compared to contracts for the sale of $18.5 million
and the purchase of $12.8 million of foreign currencies at December 31, 1997.

       We  believe  that  any losses resulting from market risk would not have a
material  adverse  impact  on  our  consolidated  financial position, results of
operations or cash flows.


INTERNATIONAL BUSINESS RISK


       Economic  prospects throughout Latin America may be adversely affected by
the  devaluation  of  the  Brazilian  real  which  occurred  in January 1999. In
addition,  there  was a significant economic downturn in the Asia/Pacific region
in  1998 which has continued into 1999. There can be no assurance as to when the
value  of  the  Brazilian real or the conditions in the Asia/Pacific region will
improve.  However, because we do not derive a significant amount of our revenues
from  these regions, the above conditions are not expected to be material to our
consolidated financial position, results of operations or cash flows.


       On  January  1,  1999,  11  of the member countries of the European Union
established  fixed  conversion  rates  between their existing currencies and the
European  Union's  common  currency,  the  euro.  The  transition period for the
introduction  of  the  euro began on January 1, 1999. Beginning January 1, 2002,
the  participating countries will issue new euro-denominated bills and coins for
use  in  cash  transactions.  No  later  than  July  1,  2002, the participating
countries   will  withdraw  all  bills  and  coins  denominated  in  the  legacy
currencies,  so  that  the  legacy currencies no longer will be legal tender for
any transactions, making the conversion to the euro complete.


       We  are addressing the issues involved with the introduction of the euro,
including  converting  information technology systems, reassessing currency risk
and  negotiating  and amending agreements. Based on progress to date, we believe
that  the  use  of  the euro will not have a significant impact on the manner in
which  we  conduct  our  business.  Accordingly,  conversion  to the euro is not
expected  to  have  a  material  effect  on our consolidated financial position,
results of operations or cash flows.



YEAR 2000 COMPLIANCE

       We  are  working  to resolve the potential impact of the year 2000 on the
ability  of  our  computer  systems to accurately process information with dates
later than December 31,


                                       25
<PAGE>


1999,  or to process date-sensitive information accurately after the turn of the
century,  which  we  refer  to  as  the  "Year  2000" issue. We have modified or
replaced  the majority of all affected systems and are in the process of testing
these  systems  to  fully  validate their readiness for compliance with the Year
2000  issue.  We  are also dependent in part on third-party computer systems and
applications,  particularly  with  respect to critical tasks such as accounting,
billing  and  buying,  planning  and  paying  for  media,  as well as on our own
computer  systems. We have performed tests of major systems in this category and
have  received  assurances  as  to  their readiness for compliance with the Year
2000  issue.  However,  we continue to monitor the adequacy of the processes and
progress  of other less critical vendors of systems and applications that may be
affected  by  the Year 2000 issue and to seek assurances from these vendors that
their systems are Year 2000 compliant.

       While  we  believe  our  process is designed to be successful, because of
the  complexity  of the Year 2000 issue and the interdependence of organizations
using  computer  systems,  it  is  possible  that our efforts, or those of third
parties  with whom we interact, will not be satisfactorily completed in a timely
fashion.  Our failure to satisfactorily address the Year 2000 issue could have a
material  adverse  effect  on  our  prospects, business, financial condition and
results of operations.

       We  do  not expect the costs of our Year 2000 project to be material, and
we  have funded all identified remedial projects in connection with our program.
However,  we  may  experience  cost  overruns  or delays as we replace or modify
systems,  which could have a material adverse effect on our prospects, business,
financial condition and results of operations.

       We  are  presently evaluating the extent of contingency planning that may
be required.



IMPACT OF RECENTLY ISSUED ACCOUNTING
  STANDARD


       In  June  1998, the Financial Accounting Standards Board issued Statement
No.  133,  "Accounting for Derivative Instruments and Hedging Activities," which
is  required  to  be  adopted  in years beginning after June 15, 1999. We do not
anticipate  that  the  adoption of this statement will have a significant effect
on our financial condition.



                                       26
<PAGE>

                                   BUSINESS

INDUSTRY OVERVIEW

       The  marketing  and  communications  industry encompasses a wide range of
services  used  to  develop  and  deliver  messages  to  both broad and targeted
audiences   through  multiple  communication  channels.  The  industry  includes
traditional  advertising  services as well as other marketing and communications
services  such  as  direct  marketing  and  sales  promotion,  public relations,
branding  consultation  and  design  services,  new  media  marketing  and other
specialized services.

       Traditional advertising services include the following:

       o the development and planning of marketing and branding campaigns;

       o the creative design and production of advertisements;

       o the  planning  and buying of time  and/or  space in a variety of media,
         including broadcast and cable television,  radio,  newspapers,  general
         interest/specialty magazines, billboards and the Internet; and

       o the provision of consumer, product and other market research to clients
         on an ongoing basis.

       According  to  industry  sources,  growth in advertising expenditures has
accelerated  in  recent  years  following  the  economic  recession in the early
1990s,   and  worldwide  advertising  expenditures  totaled  approximately  $415
billion in 1998.

       Direct  marketing  and  sales  promotion  incorporate  a  broad  range of
services,  including  direct  mail  and  direct  response television advertising
(using  toll-free  800  numbers),  inbound  and outbound telemarketing, database
marketing  and  online  marketing. Sales promotion includes the planning, design
and  implementation  of merchandising and sales promotions as well as design and
implementation of targeted interactive campaigns.

       Perception  management  and  public  relations  address clients' external
corporate  or  brand  positioning,  public image and relations with key external
constituencies.  Functions  provided by public relations firms include corporate
communications,  public  affairs, lobbying, crisis management, issue advertising
and internal, consumer grassroots communications.

       Branding  consultation  and design services encompass a range of services
to  create,  build  and  revitalize  clients'  brands.  Among these services are
corporate  identity,  package  design,  retail  design and branded environments,
verbal  branding  and nomenclature systems, corporate literature and interactive
branding.

       New  media marketing services include interactive marketing campaigns and
strategic  consulting  services,  the  design  of Internet websites, banners and
home  pages,  the  development  of  corporate  intranets  and  digital  commerce
applications.

       Information  regarding  worldwide  advertising  expenditures,  historical
growth  in  advertising  expenditures  and  comparative  rankings of the size of
Young  & Rubicam Inc., its affiliates, subsidiaries and operating units has been
obtained   from   industry   sources,   principally   Advertising  Age,  AdWeek,
McCann-Erickson Report, Med Ad News and Design Week.

INDUSTRY TRENDS

       Several  significant  trends  are  changing the dynamics of the marketing
and communications industries, including the following:


       o GROWTH IN UNITED STATES MARKETING AND COMMUNICATIONS MARKETS. According
         to industry sources, advertising expenditures in the United States have
         continued to grow,  increasing from  approximately $140 billion in 1993
         to   approximately   $200  billion  in  1998.  In  industries  such  as
         telecommunications,   where  regulatory  developments  have  encouraged
         increased competition among industry participants,  a growing number of
         companies  have  sought to  establish  and enhance  their brand  images
         through  comprehensive  marketing and communications  programs.  In the
         healthcare industry,  recent regulatory changes that eased restrictions
         on direct-to-consumer  communications by pharmaceutical  companies have
         also


                                       27
<PAGE>

         resulted  in  significant   additional   marketing  and  communications
         expenditures.

       o GROWTH OF  INTERNATIONAL  MARKETING  AND  COMMUNICATIONS  MARKETS.  The
         globalization  of markets and the  deregulation  of several  sectors of
         international  markets have led to growth in demand for  marketing  and
         communications  services  by large  corporate  clients.  An  increasing
         number of companies  are  expanding  globally  and,  where they deem it
         appropriate,  are seeking  consistent brand images and market positions
         for their  products  throughout the world.  At the same time,  however,
         companies  continue  to  rely on  their  marketing  and  communications
         advisors to tailor their regional and local  marketing  approach to the
         demands, tastes and desires of the local marketplace.  As international
         markets have expanded, particularly the markets in the Asia/Pacific and
         Latin American regions,  non-U.S.  advertising  expenditures have grown
         more rapidly  than U.S.  expenditures.  According to industry  sources,
         non-U.S.  advertising expenditures have increased from 44% of worldwide
         expenditures in 1986 to 52% in 1998.

       o INVESTMENT IN BRAND DEVELOPMENT. In the 1980s, many advertisers focused
         their marketing  campaigns on promotional  advertising  that emphasized
         price competition,  often reducing brand loyalty. Over the last several
         years, however, advertisers have focused on the image or brand identity
         of  their  organizations,   products  and  services  in  an  effort  to
         differentiate  themselves from  competitors and increase brand loyalty.
         This  emphasis  on brand  development  has  increased  the  demand  for
         delivery of consistent messages and, as a result, companies are seeking
         marketing and communications organizations which are able to coordinate
         resources across multiple disciplines, geographies and media.

       o DEMAND FOR INTEGRATED SERVICE OFFERINGS. Increasingly, some clients are
         turning to large marketing and communications  organizations to provide
         integrated  services  across  multiple  disciplines.  These clients are
         seeking  integrated  services to ensure a consistent brand presence and
         maximize the  effectiveness of their messages around the world,  better
         coordinate their marketing activities and simplify and strengthen their
         relationships   with   their   marketing   partners.   The  demand  for
         globally-integrated  services has led to the creation of a small number
         of global marketing and communications  companies,  including Y&R, that
         strive to provide  their  clients with a full range of services in each
         of the local markets in which their  clients  operate.  In addition,  a
         substantial number of clients continue to require access to specialized
         service  providers.  Y&R has over 20 years of  experience in organizing
         its companies to address this client need.

       o INCREASED  EMPHASIS ON TARGETED  MARKETING.  The desire of companies to
         reach their target  audiences and quantify the  effectiveness  of their
         communications  has resulted in greater  demand for  customized  direct
         marketing methods, such as database marketing,  infomercials,  in-store
         promotions and interactive programs.  These techniques enable companies
         to quantify  the success of their  campaigns  and monitor the return on
         investment of their marketing  expenditures  through mechanisms such as
         response rate  tracking.  The desire to create more targeted  marketing
         has been  enhanced  by the  emergence  of new media  which  permit more
         interactive  methods of customizing  and delivering  messages.  In some
         developing  economies,  the  technology  infrastructure  is  improving,
         indicating    increased    potential   for   database   marketing   and
         communications.


                                       28
<PAGE>

STRATEGY

       Our strategy consists of the following key components:

       o INCREASE  PENETRATION OF KEY CORPORATE ACCOUNTS.  We believe that there
         are  significant  opportunities  to increase our share of KCA marketing
         and  communications  expenditures  by leveraging  our global network to
         provide integrated services to KCAs. We have successfully increased our
         share of the marketing  and  communications  expenditures  of some KCAs
         over the past few years. For example,  we have  significantly  expanded
         our relationship with Ford, winning new assignments in Brazil, Germany,
         Canada and the United States for Young & Rubicam Advertising, Wunderman
         Cato Johnson,  Landor  Associates  and Brand  Dialogue.  KCAs also have
         increased  their use of multiple  services  offered by us over the same
         period.  During 1998, our 20 largest clients used an average of five of
         our marketing and communications services.

         We have  implemented  a team  concept  for  several  KCAs that  utilize
         advertising,  direct  marketing and other marketing and  communications
         services we offer.  Each client team aligns Y&R employees from separate
         disciplines  within Y&R  around  KCAs and  offers  incentives  to these
         employees to provide the highest  quality service to the client without
         regard to Y&R's own internal corporate structure.


       o DEVELOP NEW CLIENT RELATIONSHIPS. We believe that there are significant
         opportunities  for  future  revenue  and  profit  growth  by  providing
         services  to new  clients in  targeted  industry  sectors  and to those
         clients  seeking  to build  and  maintain  global,  regional  and local
         brands. We have successfully used our integrated and global approach as
         an  effective  tool in  winning  new  business.  Our win of the  global
         Citibank  account  in  August  1997  exemplifies  the  success  of this
         strategy. We believe that the acquisition of this new business was due,
         in part, to our ability to coordinate  advertising and direct marketing
         activities  for Citibank  around the world.  We believe  that  Citibank
         consolidated its advertising and direct  marketing  accounts with us in
         order to establish a consistent  brand  identity  around the world.  In
         addition to Citibank,  in recent  years we have won new  business  from
         clients  including  Barilla  Pasta,  Campbell's  Soup,  Sony and United
         Airlines, each of whom was designated as a KCA.

       o LEVERAGE  EXISTING  GLOBAL  NETWORK.  With a  worldwide  presence in 76
         countries   (including  14  countries   where  we  are  represented  by
         non-equity  affiliations  with local partners),  we believe that we are
         well  positioned  to  continue  to  benefit  from the trend  toward the
         globalization  of client  marketing  and  communications  needs and the
         consolidation  of  those  needs  with a  single  international  service
         provider.  For example,  in May 1998,  Groupe Danone  consolidated  the
         global  advertising for its Fresh Dairy Products  division with Young &
         Rubicam Advertising.


       o CAPITALIZE  ON  EXISTING  CAPABILITIES.   We  intend  to  continue  the
         development  of  our  existing   capabilities  into  more  visible  and
         accessible client services. For example, in 1997, we launched our Brand
         Dialogue unit to serve our clients in the areas of digital  interactive
         branding and digital commerce and in the development and implementation
         of various interactive  strategies,  including website design, creation
         and  production.  To create  this  integrated  unit,  we  combined  the
         existing  interactive  capabilities of Young & Rubicam  Advertising and
         Wunderman Cato Johnson in the United States, Latin America,  Europe and
         the Asia/Pacific  region.  We believe that Brand Dialogue  represents a
         growth   opportunity  for  us,  and  we  intend  to  make   significant
         investments  in new and emerging  technologies  to  capitalize  on this
         opportunity.


         In July 1997, we consolidated the United States media planning,  buying
         and placement  capabilities of Young & Rubicam  Advertising,  Wunderman
         Cato Johnson and The Media Edge,  a media  company we acquired in 1996,
         under the name The Media Edge. With this


                                       29
<PAGE>

         consolidation,  we created a major United States media agency,  thereby
         enhancing our ability to negotiate effectively and secure discounts for
         media  purchases  on behalf  of our  clients.  In  September  1998,  we
         announced  the  global  launch of The Media Edge  brand  worldwide.  We
         believe   that  The  Media  Edge  will   provide  a  variety  of  media
         alternatives in various markets to existing and future clients. We plan
         to continue to identify and leverage  strengths and  capabilities  that
         can  provide  further  differentiation  for us and that can evolve into
         businesses that generate incremental revenues and profits.

       o UTILIZE SUPERIOR CONSUMER  KNOWLEDGE AND BRAND INSIGHTS.  To assist our
         clients in building, leveraging,  protecting and managing their brands,
         we have developed and are maintaining  extensive  knowledge of consumer
         brand  perceptions.   In  1994,  we  launched  BrandAsset  Valuator,  a
         proprietary  database of consumer perceptions for building and managing
         brands.  In its first two phases,  in 1994 and the second half of 1997,
         the BrandAsset  Valuator  project involved the gathering of information
         on approximately 10,000 brands, including over 9,000 local and regional
         brands  and  550  global  brands.   BrandAsset   Valuator  provides  an
         understanding of how consumers  evaluate brands, how brands evolve over
         time  and  how  brands  are  managed  successfully.   We  believe  that
         BrandAsset Valuator, in which we have made significant investments over
         the past five years,  is the first global  consumer study that provides
         an  empirically  derived  model  for how  brands  gain and  lose  their
         strength.  We further believe that BrandAsset Valuator,  which reflects
         the  perceptions  of  over  95,000  consumers  in 32  countries  in the
         Americas,  Europe,  Asia,  Australia and Africa,  is the most extensive
         database of  information  concerning  consumer  perceptions  of brands.
         Management  believes that Y&R's  comprehensive  research  capabilities,
         including  BrandAsset  Valuator,  have become a  significant  factor in
         attracting  new  clients  and winning  new  assignments  from  existing
         clients.  We plan to continue  to invest in  BrandAsset  Valuator,  and
         believe that  knowledge of consumers'  changing  perceptions  of brands
         will continue to provide us with a significant competitive advantage.

       o CULTIVATE CREATIVE  EXCELLENCE.  We intend to continue  emphasizing the
         importance  of creative  marketing  and  communications.  Our  creative
         leadership  has been  recognized  over the years through the receipt of
         various  industry  awards,  including  Cannes Lions and Clio Awards for
         excellence  in  television  and print  advertising,  EFFIES,  which are
         awards  for  effective  advertising,  and a number of other  awards for
         direct  marketing and design  services.  We also have created  numerous
         memorable marketing and communications programs for clients,  including
         "The Softer Side of Sears,"  "Everybody  Needs a Little KFC," "It's All
         Within Your Reach" for AT&T, "The Document  Company" for Xerox, and "Be
         All That You Can Be" for the United  States  Army,  as well as identity
         and design assignments, including the creation of corporate identities,
         for Lucent Technologies, Netscape and the 2002 Salt Lake City Olympics.

       o IMPROVE OPERATING EFFICIENCIES.  We believe that opportunities exist to
         further improve  operating  efficiencies in order to expand margins and
         increase  future  profitability.   For  example,  we  have  implemented
         initiatives   which  have  both  improved   productivity   and  reduced
         compensation expense as a percentage of consolidated revenues.

       o EXPAND CAPABILITIES THROUGH  ACQUISITIONS AND INVESTMENTS.  In order to
         add new capabilities,  enhance our existing capabilities and expand the
         geographic scope of our operations, we regularly evaluate and intend to
         pursue appropriate acquisition and investment opportunities. We believe
         that  significant   opportunities   exist  to  expand  our  businesses.
         Historically,  in  order  to  expand  capabilities  beyond  traditional
         advertising,   we  have  acquired  well-established  leaders  in  other
         marketing and communications


                                       30
<PAGE>

         disciplines.  More recently, we have acquired smaller niche agencies or
         companies  to  enhance  existing   capabilities  or  expand  geographic
         coverage.

OPERATIONS

       The  following  section  contains a brief description of our main service
offerings.

       YOUNG  &  RUBICAM  ADVERTISING. Young & Rubicam Advertising is one of the
world's  leading  full-service consumer advertising agencies, offering expertise
in  creative  development, consumer research and marketing, and media buying and
planning.  In  1998,  based on billings, industry sources ranked Young & Rubicam
Advertising  as  the  fourth  largest  advertising  agency  based  in the United
States.

       Young  &  Rubicam  Advertising  provides  services  to KCAs such as AT&T,
Cadbury-Schweppes,   Campbell's  Soup,  Citibank,  Colgate-Palmolive,  Ericsson,
Ford,  Philip  Morris,  Sears,  Sony  and United Airlines. In June 1997, Young &
Rubicam  Advertising  extended its long-term relationship with the United States
Army,  an  account  which  is subject to a government-mandated review every five
years.  Since  1998,  Young & Rubicam Advertising has expanded its relationships
with  AT&T,  Campbell's  Soup,  Ford  and Sony and won new business from clients
such as Barilla Pasta and Jim Beam.

       Young  &  Rubicam  Advertising  has  long been involved in various public
interest  and public service efforts. Young & Rubicam Advertising handles public
service  accounts  for  The National Urban League, The United Negro College Fund
and,  through its work with the Ad Council, has launched a series of programs to
benefit  children  throughout  the  United  States  and,  separately,  to assist
battered women.


       Young  &  Rubicam  Advertising  operates  in  86  cities  in 61 countries
worldwide,  in  the  Americas,  Europe  and  Africa. Young & Rubicam Advertising
services  clients  through  the  Dentsu,  Young  &  Rubicam  Partnerships across
Asia/Pacific.


       DENTSU,  YOUNG  &  RUBICAM  PARTNERSHIPS.  The  Dentsu,  Young  & Rubicam
Partnerships,  or  DY&R, are a network of full-service advertising agencies that
provide  Young  &  Rubicam  Advertising  with access to major markets across the
Asia/Pacific  region.  DY&R  was  created  as  a  joint  venture between Y&R and
Dentsu,  Inc. in 1991. DY&R is a series of local ventures in which Y&R typically
has  a  50%  interest, and is jointly managed and operated by Y&R and Dentsu. To
maximize  local  brand  equity  and  minimize  conflicts,  DY&R  operates  under
different  brand  names  and  management  in  each  of  its three regions--Asia,
Australia/New  Zealand  and  the  United  States.  DY&R primarily services major
clients  of  Dentsu  and Y&R in Asia, including Y&R's KCAs, but also has its own
local  clients  in  each region. In Asia/Pacific, DY&R has recently won regional
business  from  Fuji  and  Citibank  and  has  been awarded additional work from
Cadbury-Schweppes,  Ericsson,  Ford and Sony, in specific markets. DY&R operates
in  28  cities  in 15 countries across Asia/Pacific and the United States, where
it operates as The Lord Group.

       THE  BRAVO  GROUP  AND KANG & LEE. The Bravo Group creates multi-cultural
marketing   and  communications  programs  targeted  to  the  fast-growing  U.S.
hispanic  community.  The  Bravo  Group's  multi-disciplinary  services  include
advertising,  promotion  and  event  marketing,  public  relations, research and
direct  marketing. The Bravo Group provides services for selected KCAs including
American  Home  Products-Whitehall,  AT&T, Campbell's Soup, Clorox, Ford, Kraft,
Sony  and  the  United  States  Postal  Service. Y&R expanded its multi-cultural
marketing  and  communications capabilities in October 1998 with the acquisition
of  Kang  &  Lee,  an  agency  that  creates Asian-language integrated marketing
programs  that  are  designed  to  establish  strong  product  positions  in the
Asian-American consumer segments.

       WUNDERMAN  CATO  JOHNSON.  Wunderman  Cato Johnson, or WCJ, is one of the
world's   leading   behavior-driven   marketing  and  communications  companies.
Behavior-driven  marketing  and communications are designed to assist clients in
producing  immediate sales and building brand and customer equity. WCJ addresses
its  clients'  marketing  objectives  through direct marketing, sales promotion,
television   commercials   and   infomercials,   customer   loyalty   programs,
relationship   marketing   programs,   database   development   and  management,
merchandising,  entertainment  and  sports  marketing,  lead  generation and new
product launches.


                                       31
<PAGE>

       Wunderman  Cato  Johnson focuses on converting "consumers" to "customers"
and  mass markets to individual relationships. WCJ seeks to motivate behavior by
focusing  on  identifying and acquiring the most valuable customer prospects for
clients,  building  loyalty  among  its  clients'  most profitable customers and
managing  the  customer's  interactions  with the brand, the trade and the sales
force.

       Wunderman  Cato  Johnson  provides services to KCAs such as AT&T, DuPont,
Ford,  Sony, Taco Bell and the United States Postal Service. Recent new business
projects  include the creation of a global promotion for Ericsson, and, together
with  Young  &  Rubicam  Advertising,  the  launches  of the Sears Home Services
Division and the Navigator for Ford's Lincoln-Mercury division.

       Wunderman  Cato  Johnson  was  created  by  the  1992 merger of Wunderman
Worldwide,  a direct marketing company acquired by Y&R in 1973, and Cato Johnson
Associates,  a sales promotion company acquired by Y&R in 1976. Headquartered in
New  York,  WCJ  operates  in  47 cities in 31 countries worldwide. WCJ also has
major database facilities in Europe and Latin America.

       BRAND   DIALOGUE.  Brand  Dialogue  specializes  in  digital  interactive
branding and digital commerce. Brand Dialogue's primary offerings consist of:

       o web  advertising,  including  the design,  creation and  production  of
         websites, banners, home pages and comprehensive interactive campaigns;

       o digital commerce applications;

       o the development of corporate  intranets to improve  communications  and
         productivity within and among a defined set of users; and

       o interactive marketing consulting services.

       Brand  Dialogue  has  obtained  new  business from both existing KCAs and
other  clients,  as well as new clients. Brand Dialogue has recently won notable
and   varied  assignments  from  clients  such  as  Andersen  Consulting,  AT&T,
Citibank,  Ericsson,  Ford,  Pfizer, Philip Morris, Seven Up/Dr Pepper, Sony and
Xerox.

       THE  MEDIA  EDGE.  The  Media  Edge  provides  integrated media planning,
buying  and  placement  services  for  both  Young  &  Rubicam  Advertising  and
Wunderman  Cato  Johnson.  In  addition,  The  Media  Edge provides planning and
buying  of both traditional and direct response media. We believe that The Media
Edge  is  positioned  to  act  as  an  independent  full-service media provider,
offering  a range of media-related services to clients other than those of Young
&  Rubicam  Advertising  and  Wunderman  Cato  Johnson,  as  well  as to smaller
independent  advertising  and  communications  agencies.  We  believe that these
capabilities  will  enable  The  Media  Edge  to take advantage of opportunities
presented  by  the  trend of clients separating media responsibility assignments
from  other  advertising  services.  The Media Edge has recently won significant
new  business,  including  a number of agency of record assignments (a preferred
media  provider  designation),  media  research  and  modeling  assignments  and
expanded  its  relationships  with  Campbell's Soup, Celebrex, Fort James Corp.,
Glaxo-Wellcome and Pella.

       BURSON-MARSTELLER.  Burson-Marsteller  is  one  of  the  world's  leading
international   perception  management,  public  relations  and  public  affairs
companies.   It   provides   a  comprehensive  range  of  perception  management
capabilities  to  its  clients,  including  issues  analysis, crisis management,
consumer   and   business  marketing  and  research,  corporate  communications,
investor  relations  and  public  affairs  advocacy.  The  perception management
process  begins  with  a  statement  of  the  desired  business results and then
identifies  current and targeted perceptions, as well as different approaches to
create the desired mindset with key audiences.

       Burson-Marsteller  believes  a  shift  is  occurring  in  the  perception
management  and  public  relations  field,  away  from  a  focus  on executional
delivery  based  upon  a  client's  specific  instructions  and  towards  a more
consultative  and  interactive  relationship.  To  that  end,  in 1996 and 1997,
Burson-Marsteller  implemented a client-focused practice structure in the United
States.  This  client-focused  practice  structure  has replaced the traditional
geographic  organizational  model  in  the  United  States  and helps ensure the
firm's  professional  client  teams  have the experience and insight required to
provide  clients  with  the  in-depth  capabilities  and knowledge to meet their
needs. In Europe and Asia, Burson-Marsteller intends


                                       32
<PAGE>

to  maintain a primarily geographic organizational model and to implement, where
feasible,  elements  of a client-focused practice structure. Burson-Marsteller's
functional  and industry practice areas currently include corporate, healthcare,
marketing,   advertising,   media,  public  affairs,  strategic  consulting  and
technology. Burson-Marsteller's resources include three kinds of specialists:

       o industry specialists who are experienced in specific fields;

       o practice   specialists  who  are  experienced  in  specific  perception
         management, public relations and public affairs disciplines; and

       o creative  and media  specialists  who are skilled in using a variety of
         techniques and different technologies to deliver messages with impact.

       Burson-Marsteller  serves  as  counselor  to  a  diverse  body of clients
ranging   from   major  corporations,  business  associations  and  professional
organizations    to    governmental    bodies   and   non-profit   institutions.
Burson-Marsteller  has  recently  undertaken  significant  assignments for Ford,
Pfizer,  Qualcomm,  Sun  Microsystems,  Telefonica  and  Unilever.  In addition,
Burson-Marsteller  has  expanded  and  strengthened  relationships with existing
clients such as Andersen Consulting, Johnson & Johnson and Philip Morris.

       Burson-Marsteller  was  founded  in 1953 and was acquired by Y&R in 1979.
Burson-Marsteller  is head-quartered in New York and operates in 49 cities in 33
countries around the world. The Burson-Marsteller network also includes:

       o Black, Kelly, Scruggs & Healey Inc., a lobbying and public affairs firm
         based in Washington D.C.;

       o Marsteller    Advertising,     which    specializes    in    corporate,
         business-to-business and issues advertising campaigns,  with offices in
         New York, Chicago, Pittsburgh and London; and

       o The Direct Impact  Company,  a grass roots issues  management  company,
         located in Alexandria,  Virginia,  which Burson-Marsteller  acquired in
         March 1999.

       COHN  &  WOLFE. Cohn & Wolfe is a full-service public relations firm that
provides  creative,  results-driven  services to its clients. Cohn & Wolfe helps
its  clients  establish and communicate corporate and brand identity, launch new
products  and  expand  sales.  Areas  of  expertise  include consumer marketing,
sports  publicity  and  issues  management,  as  well as healthcare, information
technology  and  business-to-business  communications.  Current  clients include
Coca-Cola,  Colgate-Palmolive,  Deloitte  Consulting, Eli Lilly, NEC, SmithKline
Beecham,  Sony,  the  United  States  Army, the United States Postal Service and
Visa International.

       Cohn  &  Wolfe  was founded in 1970 and was acquired by Burson-Marsteller
in  1984.  Cohn  &  Wolfe operates in 12 cities in 7 countries in North America,
Europe and Australia.

       LANDOR  ASSOCIATES.  Landor  Associates, or Landor, is one of the world's
leading  branding  consultancies  and  strategic  design  firms. Landor creates,
builds  and  revitalizes  clients'  brands  and  helps position these brands for
continued  success.  Landor's  branding  and identity consultants, designers and
researchers  work  with  clients  on  a  full  range  of  branding  and identity
projects,  including  corporate  identity, packaging and brand identity systems,
retail  design and branded environments, interactive branding and design, verbal
branding  and  nomenclature  systems, corporate literature, brand extensions and
new brand development.

       Landor  has broad international experience across various industries, and
clients  include  automobile  manufacturers,  banks  and financial institutions,
commercial   airlines,   communications   and  information  companies,  consumer
products,  entertainment  industry concerns, hotels, major industrials, packaged
goods companies and petroleum retailers.

       In   recent   years  Landor  has  obtained  the  following  new  business
assignments:

       o corporate identity assignments for Andersen Consulting, Delta Airlines,
         Lucent Technologies and the 2002 Salt Lake City Olympics;

       o brand identity assignments for Walt Disney;


                                       33
<PAGE>

       o package design assignments for Frito-Lay; and

       o branded environment assignments for Taco Bell, Pizza Hut and Shell.

       In  addition,  Landor  has  expanded  relationships with existing clients
including  Coors  Beer  and  Visteon,  a Ford subsidiary that supplies component
parts to the automotive industry.

       Landor  was  founded  in  1941 and was acquired by Y&R in 1989. Landor is
headquartered  in  San  Francisco  and  operates  in  15  cities in 11 countries
worldwide,  including  multidisciplinary  consulting  and  design studios in New
York, Seattle, Mexico City, Hamburg, London, Paris, Hong Kong and Tokyo.

       SUDLER  &  HENNESSEY.  Sudler  &  Hennessey is one of the world's leading
healthcare   communications   firms,   developing   strategic   promotional  and
educational  programs  for  a  wide  spectrum  of  healthcare  brands.  Sudler &
Hennessey  creates  advertising,  direct  marketing and sales promotion programs
for  prescription  drugs and over-the-counter medications. In addition, Sudler &
Hennessey  provides  strategic  consultancy  and  communications  support in the
areas  of  managed  care,  medical  devices and equipment, nutrition, veterinary
medicine  and  general  healthcare. Communications programs produced by Sudler &
Hennessey  on  behalf  of  its  largely  pharmaceutical industry client base are
directed  to  a  wide  range of healthcare professionals as well as patients and
their support networks.

       Sudler  &  Hennessey's  medical  education  division,  IntraMed, develops
continuing  educational programming on behalf of its pharmaceutical and consumer
care  clients.  These  educational efforts bring credible third-party support to
healthcare professionals as well as patient educational communications.

       The   healthcare  communications  industry  has  experienced  significant
growth  in  recent  years, due both to a dramatic increase in direct-to-consumer
healthcare  communications  and  numerous  new  product  introductions. Sudler &
Hennessey  has  won  new  business,  including  product  launch assignments from
Abbott Laboratories, Roche and Zeneca.


       Sudler  &  Hennessey was founded in 1941 and was acquired by Y&R in 1973.
Sudler  & Hennessey is headquartered in New York and operates in 15 cities in 10
countries in North America, Europe and Asia/Pacific.


COMPETITION

       The  marketing  and communications industry is highly competitive, and we
expect  it  to  remain  so. Our principal competitors in the advertising, direct
marketing  and  perception  management and public relations businesses are large
multinational  marketing  and  communications  companies,  as  well  as numerous
smaller  agencies  that  operate  only  in  the  United States or in one or more
countries  or  local  markets.  We  must  compete with these other companies and
agencies  to  maintain  existing  client relationships and to obtain new clients
and  assignments.  Some  clients,  such  as  U.S. governmental agencies, require
agencies  to  compete  for  business at mandatory periodic intervals. We compete
principally on the basis of the following factors:

       o creative reputation;

       o knowledge of media;

       o quality and breadth of services;

       o geographical coverage and diversity;

       o relationships with clients; and

       o financial controls.

       Recently,  traditional advertising agencies also have been competing with
major   consulting   firms  that  have  developed  practices  in  marketing  and
communications.  New  competitors also include smaller companies such as systems
integrators,  database marketing and modeling companies and telemarketers, which
offer  technological  solutions  to marketing and communications issues faced by
clients.  In  addition,  the  trend  toward  consolidation  of  global  accounts
requires   companies   seeking  to  compete  effectively  in  the  international
marketing  and  communications  industry  to make significant investments. These
investments  include  additional  offices and personnel around the world and new
and improved technology for linking these offices and people.

       United  States  clients typically may cancel contracts with agencies upon
90  days'  notice, and non-U.S. clients typically also may cancel contracts with
agencies on 90 to 180 days' notice. However, we believe that clients may


                                       34
<PAGE>

find  it  increasingly  difficult  to terminate relationships with agencies that
represent  their  brands  on  a  global  basis  because  of  the  complexity  of
coordinating  creative,  media  and  non-media  services.  In  addition, clients
generally  remain able to move from one agency to another with relative ease. As
is  typical  in  the  marketing  and  communications  industry,  we have lost or
resigned   client   accounts   and  assignments,  including  Blockbuster  Video,
International  Home  Foods  and  Molson,  for  a  variety  of reasons, including
conflicts  with  newly  acquired  clients.  Although  typically we have replaced
these  losses  with  new  clients  and  assignments, we may not be successful in
replacing  clients  that  may  leave  Y&R or in replacing revenues when a client
significantly  reduces  the amount of work given to Y&R. A significant reduction
in  the marketing and communications spending by, or the loss of, one or more of
our  largest  clients,  if not replaced by new client accounts or an increase in
business   from  existing  clients,  may  cause  our  business  and  results  of
operations to suffer and may weaken our financial condition.

       When  we represent a client, we do not necessarily handle all advertising
or  public  relations  for  that  client. Many large multinational companies are
served  by  a  number  of  agencies  within  the  marketing  and  communications
industry.  In  many cases, clients' policies on conflicts of interest or desires
to  be  served by multiple agencies result in one or more global agency networks
representing  a  client  only  for a portion of its marketing and communications
needs  or  only  in  particular  geographic  areas.  In addition, the ability of
agencies  within  marketing  and  communications  organizations  to  acquire new
clients  or  additional  assignments from existing clients may be limited by the
conflicts  policy  followed  by  many  clients.  This conflicts policy typically
prohibits  agencies  from  performing similar services for competing products or
companies.  Our  principal  international  competitors are holding companies for
more  than  one  global  advertising  agency  network.  As  a  result,  in  some
situations,  separate agency networks within these holding companies may be able
to  perform  services  for  competing  products  or  for  products  of competing
companies.  We  have  one  global  advertising  agency network. Accordingly, our
ability  to  compete  for  new  advertising assignments and, to a lesser extent,
other  marketing  and  communications  assignments,  may  be  limited  by  these
conflicts  policies.  Industry  practices  in  other  areas of the marketing and
communications   business  reflect  similar  concerns  with  respect  to  client
relationships.

REGULATION

       The  regulation of advertising takes several forms. The primary source of
governmental  regulation  in  the United States is the Federal Trade Commission,
which  is  charged  with  administering  the  Federal  Trade Commission Act. The
Federal  Trade  Commission Act covers a wide range of practices involving false,
misleading  and  unfair  advertising. In the event of violations of federal laws
and  regulations, the Federal Trade Commission may seek cease and desist orders,
may  impose  monetary penalties and may require other remedies. The Federal Food
and  Drug  Administration,  the  Federal  Communications  Commission  and  other
agencies  also  have regulatory authority that affects the advertising business.
In  addition,  many  state  and  local  governments  have  adopted  statutes and
regulations  similar  in  scope  to  the  Federal  Trade  Commission Act and the
regulations thereunder.

       Self-regulatory  activities  have  become  significant in the advertising
business.  The  Council  of  Better  Business  Bureaus  has created the National
Advertising  Division  and  the  National Advertising Review board of directors,
which  review and process possible violations of proper business conduct through
advertising.  The national television networks and various other media have also
adopted  strict  and  extensive  regulations governing the advertising that they
will  accept for broadcast or publication. Trade associations in some industries
publish  advertising  guidelines  for  their  members  and, in addition, various
consumer  groups  have  been  and continue to be powerful advocates of increased
regulation of advertising.

       Advertising  is  also  subject  to regulation in countries other than the
United  States  in  which  we  and our affiliates do business. We have developed
internal  review  procedures  to  help  ensure that our work product, as well as
that  of  our  affiliates,  is  in  compliance  with standards of accuracy, fair
disclosure and ethical proprieties,


                                       35
<PAGE>

including  those  established  by  federal, state and local laws and regulations
and the pre-clearance procedures of the broadcast media.

       In  addition,  as  an  international  organization  we are subject to the
Foreign  Corrupt  Practices Act. The Foreign Corrupt Practices Act imposes civil
and  criminal  fines and penalties on companies and individuals that violate its
anti-bribery and other provisions.


EMPLOYEES

       We  have  approximately  13,000 employees, including part-time employees,
worldwide.   Our  U.S.  employees  are  not  covered  by  collective  bargaining
agreements. We believe that our relations with employees are good.

PRINCIPAL PROPERTIES

       We  own our headquarters office building at 285 Madison Avenue, New York,
New  York.  We lease other offices and space for our facilities in New York City
and  elsewhere  throughout the world. The following table sets forth information
relating to our principal properties:


<TABLE>
<CAPTION>
                                                                              APPROXIMATE
                                                                                SQUARE          LEASE
           LOCATION                                 USE                         FOOTAGE      EXPIRATION
- -----------------------------   ------------------------------------------   ------------   ------------
<S>                             <C>                                          <C>            <C>
285 Madison Avenue,             Young & Rubicam Advertising, WCJ, Brand      370,000        N/A (owned)
 New York, New York              Dialogue and corporate headquarters
230 Park Avenue South,          Burson-Marsteller, Bravo, Landor and WCJ     340,500         1/22/06
 New York, New York
Gallus Park,                    Young & Rubicam Advertising, WCJ,            154,000         4/26/04
 Frankfurt, Germany              Burson-Marsteller, Cohn & Wolfe and
                                 Sudler & Hennessey
825 Seventh Avenue              The Media Edge                               111,832         1/31/01
 New York, New York
200 Renaissance Center          Young & Rubicam Advertising and WCJ          96,000         11/30/99
 Detroit, Michigan
675 Avenue of the Americas,     WCJ                                          92,500          6/30/03
 New York, New York
Greater London House,           Young & Rubicam Advertising, WCJ and         80,000          5/31/13
 London, U.K.                    Sudler & Hennessey
295 Madison Avenue              Young & Rubicam Advertising                  65,821          1/22/06
 New York, New York
49-59 Avenue Andre              Young & Rubicam Advertising and WCJ          65,000          3/30/08
 Morizet, Paris, France
100 First Street,               Young & Rubicam Advertising, WCJ,            65,000          4/30/03
 San Francisco, California       Burson-Marsteller and Bravo
One South Wacker Drive,         Young & Rubicam Advertising, WCJ             63,000         11/30/99
 Chicago, Illinois               and Landor
1801 K Street N.W.,             Burson-Marsteller and Cohn & Wolfe           60,000         10/31/06
 Washington, D.C.
7535 Irvine Center Drive        Young & Rubicam Advertising and WCJ          53,794         12/14/09
 Irvine, California
</TABLE>

       Y&R's  capital  expenditures  for 1999 include expenditures for leasehold
improvements  of  facilities. When completed, these improvements are expected to
result  in  a  configuration of owned and leased facilities that we believe will
be  adequate  for  our  current  and  anticipated  purposes.  See  "Management's
Discussion    and    Analysis    of   Financial   Condition   and   Results   of
Operations--Liquidity and Capital Resources."

       Young & Rubicam, Y&R, Young & Rubicam Advertising, Y&R Advertising,


                                       36
<PAGE>

Wunderman  Cato  Johnson,  WCJ,  The  Bravo Group, Burson-Marsteller, Marsteller
Advertising,  Cohn &  Wolfe,  Landor  Associates, Sudler & Hennessey, BrandAsset
Valuator,  Brand  Dialogue,  Kang  &  Lee,  The Media Edge and The Direct Impact
Company  are  trademarks  of Young & Rubicam Inc. Other trademarks referenced in
this prospectus are trademarks of their respective legal owners.

LEGAL PROCEEDINGS

       We  are  involved  from  time to time in various claims and legal actions
incident  to  our operations, both as plaintiff and defendant. In the opinion of
management,  none  of  these  existing  claims  is  expected  to have a material
adverse effect on Y&R.


                                       37
<PAGE>

                                  MANAGEMENT


EXECUTIVE OFFICERS AND DIRECTORS

     The  following  table  sets forth information with respect to our executive
officers and directors:



<TABLE>
<CAPTION>
               NAME                   AGE                          POSITION
- ----------------------------------   -----   ----------------------------------------------------
<S>                                  <C>     <C>
Peter A. Georgescu ...............    60     Chief Executive Officer of Y&R and Chairman of the
                                             Board of Directors
Edward H. Vick ...................    55     Chief Operating Officer of Y&R and Director
Thomas D. Bell, Jr. ..............    49     Executive Vice President of Y&R, Chairman and Chief
                                             Executive Officer of Young & Rubicam Advertising
                                             and Director
Stephanie W. Abramson ............    54     Executive Vice President and General Counsel of
                                             Y&R
Michael J. Dolan .................    52     Vice Chairman and Chief Financial Officer of Y&R
                                             and Director
F. Warren Hellman ................    64     Director
Philip U. Hammarskjold ...........    34     Director
Richard S. Bodman ................    61     Director
Alan D. Schwartz .................    49     Director
Sir Christopher Lewinton .........    67     Director
John F. McGillicuddy .............    68     Director
</TABLE>


                         -----------------------------

       The  business  address  of  each of our executive officers is 285 Madison
Avenue,  New  York,  New York 10017. The business address of Messrs. Hellman and
Hammarskjold  is  One  Maritime  Plaza,  San  Francisco,  California  94111. The
business  address  of  Mr.  Schwartz  is  c/o Bear, Stearns & Co. Inc., 245 Park
Avenue,  New  York,  New  York  10167. The business address of Mr. Bodman is c/o
AT&T  Ventures, Chevy Chase Metro Building, 2 Wisconsin Circle, Suite 610, Chevy
Chase,  Maryland 20815-7003. The business address of Sir Christopher Lewinton is
c/o  TI  Group  plc,  50  Curzon  Street,  London  W1Y  7PN, United Kingdom. The
business  address  of Mr. McGillicuddy is 270 Park Avenue, 32nd Floor, New York,
New York 10017.

       PETER  A.  GEORGESCU  Mr. Georgescu has been Chairman and Chief Executive
Officer  of Young & Rubicam Inc. since 1994. He has been a director of Y&R since
1980.   Mr. Georgescu's  career  at  Y&R  spans  36 years  with  top  management
experience  both  in  the  United States and Europe. Prior to becoming Chairman,
Mr. Georgescu  was President of Y&R for four years. Mr. Georgescu joined Young &
Rubicam  New  York  in  1963  as  a  trainee  and  has held various positions in
research,  account  management and marketing in New York, Chicago and Amsterdam.
Mr. Georgescu  is  a  member  of  the  board of directors of Briggs and Stratton
Company.


       EDWARD  H.  VICK  Mr. Vick  has been Chief Operating Officer of Y&R since
November  1997  and a director of Y&R since February 1998. Mr. Vick was Chairman
and  Chief  Executive  Officer of Young & Rubicam Advertising from April 1996 to
September  1998 and was President and Chief Executive Officer of Young & Rubicam
New  York  from  February  1994 to April 1996. He began his career with Benton &
Bowles  and  was  a Senior Vice President of Ogilvy & Mather. From 1985 to 1991,
he  was  President  and  Chief  Operating  Officer of Ammirati & Puris. In 1991,
Mr. Vick  came  to  Y&R as President and Chief Executive Officer of its branding
consultancy  and  strategic design firm, Landor Associates. Mr. Vick is a member
of  the  board  of  directors  of the United Negro College Fund and the American
Foundation  for AIDS Research and a member of the advisory board of directors of
the University of North Carolina and of Northwestern University.


       THOMAS  D.  BELL, JR.  Mr. Bell  has been Executive Vice President of Y&R
since  1995, Chairman and Chief Executive Officer of Young & Rubicam Advertising
since September 1998, and a director of Y&R since February


                                       38
<PAGE>

1998.  From  1995  until  September  1998,  he was President and Chief Executive
Officer  of  Burson-Marsteller.  From  1994  to  1995,  Mr. Bell  served as Vice
Chairman  of  Gulfstream Aerospace Corporation. Prior thereto, Mr. Bell was Vice
Chairman  and  Chief  Operating  Officer of Burson-Marsteller from 1991 to 1994.
Before  initially  joining  Burson-Marsteller  in  1989,  Mr. Bell  held  senior
positions  in  business  and  government.  Mr.  Bell is a member of the board of
directors  of Gulfstream Aerospace Corporation, Lincoln National Corporation and
Lincoln Life & Annuity of New York.

       STEPHANIE  W. ABRAMSON Ms. Abramson has been Executive Vice President and
General  Counsel of Y&R since 1995. Ms. Abramson was a director of Y&R from 1995
until  February  1998.  From  1980  until joining Y&R in 1995, she was a partner
with Morgan, Lewis & Bockius LLP.

       MICHAEL  J.  DOLAN  Mr. Dolan  has been Vice Chairman and Chief Financial
Officer  and  a  director  of  Y&R  since  July  1996. From 1991 to 1996, he was
President  and  Chief  Executive  Officer  of  the joint venture, Snack Ventures
Europe,  between  PepsiCo  Foods International and General Mills. Mr. Dolan also
served  PepsiCo  Foods  International as Senior Vice President, Operations. From
1987   to  1991,  Mr. Dolan  was  with  Peter  Kiewet  Sons,  Inc.,  or  PKS,  a
construction  and  mining  conglomerate.  While  at  PKS, he served as Corporate
Executive  Vice  President  for Continental Can Company when it was acquired and
restructured by PKS.

       F.  WARREN  HELLMAN Mr. Hellman has been a director of Y&R since December
1996.  Mr. Hellman  is  Chairman of Hellman & Friedman LLC, a private investment
company  he  founded  in  1984.  Prior  thereto, Mr. Hellman was President and a
Director  of  Lehman  Brothers,  as  well  as  head  of  its  Investment Banking
Division,  and  Chairman of Lehman Corporation, a closed-end investment company.
Mr. Hellman  serves  on  our  board  of directors as a representative of the H&F
investors.  Mr. Hellman  is a member of the board of directors of Levi Strauss &
Co.,  Franklin Resources, Inc., Il Fornaio (America) Corp. and PowerBar Inc., as
well as a number of private and venture-backed companies.

       PHILIP  U. HAMMARSKJOLD Mr. Hammarskjold has been a director of Y&R since
December  1996.  Mr.  Hammarskjold  is a Managing Director of Hellman & Friedman
LLC.  Prior to joining Hellman & Friedman in 1992, Mr. Hammarskjold was employed
by  Dominguez  Barry  Samuel Montagu in Australia and by Morgan Stanley & Co. in
New  York. Mr. Hammarskjold serves on our board of directors as a representative
of  the H&F investors. Mr. Hammarskjold is a member of the board of directors of
The Covenant Group, Inc.


       RICHARD  S.  BODMAN  Mr. Bodman  has  been  a director of Y&R since April
1998.  Mr. Bodman  has  been  Managing  General Partner of AT&T Ventures, LLC, a
company   which  manages  a  venture  capital  pool  investing  in  early  stage
businesses  related  to  telecommunications and information technology since May
1996.  Prior to joining AT&T Ventures, LLC, from 1990 until May 1996, Mr. Bodman
was  Senior  Vice President for Corporate Strategy & Development and a member of
the  Management Executive Committee of AT&T. Mr. Bodman is a member of the board
of directors of Tyco International Ltd. and ISS Group, Inc.


       ALAN  D.  SCHWARTZ Mr. Schwartz has been a director of Y&R since December
1996.  Mr. Schwartz has been Executive Vice President and Head of the Investment
Banking  Department  at  Bear,  Stearns & Co. Inc. since 1989. He is a member of
the  Executive  Committee of the parent company, The Bear Stearns Companies Inc.
Mr. Schwartz  joined Bear Stearns in 1976. Mr. Schwartz is a member of the board
of directors of Unique Casual Restaurants, Inc.

       SIR  CHRISTOPHER LEWINTON Sir Christopher Lewinton has been a director of
Y&R  since  May 1, 1999. Sir Christopher is Chairman of TI Group plc, a position
he  has  held  since  1989.  He  is  a  member of the board of directors of Reed
Elsevier  plc  and  a member of the supervisory board of directors of Mannesmann
AG.

       JOHN  F.  MCGILLICUDDY  Mr. McGillicuddy has been a director of Y&R since
May  1997.  Mr. McGillicuddy  was  the  Chairman  and Chief Executive Officer of
Chemical  Banking Corporation from 1992 to 1993 and Chairman and Chief Executive
Officer  of  Manufacturers  Hanover  Corporation and Manufacturers Hanover Trust
Company from 1979 to 1991.


                                       39
<PAGE>

Mr. McGillicuddy  is  a member of the board of directors of UAL Corporation, USX
Corporation and Southern Peru Copper Corporation.

       We  intend that the board of directors will continue to be comprised of a
majority of directors who are independent of management.


       Our  board of directors is divided into three classes, as nearly equal in
number  as  is  possible,  serving  staggered  three-year  terms,  so  that  the
directors'  initial terms will expire at the annual meetings of our stockholders
held  in  1999,  2000  and  2001,  respectively.  At  each annual meeting of our
stockholders,  successors  to  the class of directors whose term expires at that
meeting  will  be  elected  to  serve  for  three-year  terms  and  until  their
successors  are  elected  and  qualified. Messrs. Hellman, Schwartz and Vick are
Class I  directors,  with  terms  expiring in 1999. Messrs. Dolan, Georgescu and
Hammarskjold  are Class II directors, with terms expiring in 2000. Messrs. Bell,
Bodman  and  McGillicuddy  and Sir Christopher Lewinton are Class III directors,
with terms expiring in 2001.

       The  H&F  investors  have  the right to nominate and elect two members of
the  board  of  directors  as  long as they continue to hold in the aggregate at
least  10% of the outstanding shares (as defined in the Stockholders' Agreement)
and  one  member  of  the board of directors as long as they continue to hold in
the  aggregate  at  least  5%  of  the  outstanding  shares. See "Description of
Capital  Stock--The  Stockholders'  Agreement" for additional information on the
rights of the H&F investors.

       Executive  officers are appointed by, and serve at the discretion of, the
board of directors.

COMMITTEES

       Our  compensation  committee  consists  of  Mr. Bodman, Chairman, and Mr.
Hammarskjold  and  Sir  Christopher  Lewinton.  The  compensation  committee  is
responsible  for  reviewing and making recommendations to the board of directors
concerning  the  compensation  of  Y&R's executive officers and other members of
senior  management. The compensation committee also makes recommendations to the
board  of  directors  and/or determinations with respect to awards to be granted
under  our 1997 Incentive Compensation Plan, or 1997 ICP, and is responsible for
reviewing and administering the 1997 ICP.

       Our   audit   committee   consists   of   Messrs. Bodman,   Schwartz  and
McGillicuddy,  Chairman.  The  audit  committee is responsible for reviewing any
transactions,   other  than  compensation  arrangements,  between  Y&R  and  its
executive  officers  and  directors, the plans for and results of audits of Y&R,
and  the  results  of  any internal audits, compliance with any written policies
and  procedures  and  the  adequacy  of  Y&R's  systems  of  internal accounting
controls.  The  audit  committee  also  considers annually the qualifications of
Y&R's independent auditors.

       The  board  of  directors may create other committees as it may determine
from time to time.

LIMITATION OF LIABILITY AND INDEMNIFICATION

       Our   certificate   of   incorporation  and  by-laws  contain  provisions
indemnifying  the  directors and executive officers of Y&R to the fullest extent
permitted  by  law.  Section 102(b)(7) of  the  Delaware general corporation law
provides  that  Delaware  corporations  may  include  in  their  certificates of
incorporation  a  provision  eliminating  or  limiting the personal liability of
directors  to  the  corporation  or  its  stockholders  for monetary damages for
breach  of  their  fiduciary  duty including acts constituting gross negligence,
except  under  specified  circumstances, including breach of the director's duty
of  loyalty,  acts  or  omissions  not  in  good  faith or involving intentional
misconduct  or  a  knowing  violation  of  law or any transaction from which the
director  derived  improper  personal  benefit. Our certificate of incorporation
provides  that  our  directors  are  not  liable  to  us or our stockholders for
monetary   damages  for  breach  of  their  fiduciary  duties,  subject  to  the
exceptions specified by Delaware law.

COMPENSATION OF DIRECTORS

       Y&R  compensates only those members of the board of directors who are not
employees  of  Y&R for their participation as directors. During 1998, Richard S.
Bodman,  Alan D. Schwartz and John C. McGillicuddy each received $50,000 in cash
as an annual stipend for serving as a member of the board of

                                       40
<PAGE>


directors and each will receive  $50,000 as an annual  stipend in 1999.  Messrs.
Hellman and  Hammarskjold  each waived this fee in 1998 but have  indicated that
they intend to accept it in the future.  Sir  Christopher  Lewinton will receive
$80,000 as an annual  stipend for serving as a member of the board of directors.
Our board of directors  has adopted a director  deferred fee plan to provide our
non-employee directors with the  opportunity  to defer  taxation of their annual
directors'  stipend and to provide directors with an equity interest in Y&R. Any
eligible  director may defer payment of their annual  directors'  stipend.  Each
year,  the  deferred  stipend  will be  credited  as shares of common  stock and
generally  distributed to him on the earlier of (1) May 15 of the third calendar
year beginning after the calendar year to which the stipend related and (2) when
he ceases to be a  director.  Directors  may  receive  shares  credited  to them
earlier  upon a  change  in  control  of Y&R or upon  termination  of the  plan.
Out-of-pocket  expenses for attendance at meetings of the board of directors are
reimbursed for all members.


EXECUTIVE COMPENSATION

       The  following  table  sets forth information about the cash and non-cash
compensation  paid  to,  earned by or awarded to the chief executive officer and
the  four  other  most highly compensated executive officers of Y&R for the year
ended  December 31, 1998, who are collectively referred to in this prospectus as
the  named  executive officers. John P. McGarry, Jr. retired as President of Y&R
effective at the end of 1998.


                                       41
<PAGE>

                          SUMMARY COMPENSATION TABLE



<TABLE>
<CAPTION>
                                                                                LONG-TERM
                                        ANNUAL COMPENSATION                COMPENSATION AWARDS
                                ------------------------------------   ---------------------------
                                                                        RESTRICTED     SECURITIES
                                                                           STOCK       UNDERLYING        ALL OTHER
 NAME AND PRINCIPAL POSITION     YEAR       SALARY        BONUS(1)       AWARDS(2)       OPTIONS      COMPENSATION (3)
- -----------------------------   ------   -----------   -------------   ------------   ------------   -----------------
<S>                             <C>      <C>           <C>             <C>            <C>            <C>
Peter A. Georgescu    .         1998      $950,000      $1,000,000       $601,272             --           $8,000
 Chairman and Chief Executive   1997      $950,000      $  598,500             --             --           $8,000
   Officer
Edward H. Vick    .             1998      $800,000      $  600,000       $234,702         26,374           $8,199
 Chief Operating Officer        1997      $700,000      $  272,250       $740,000        172,500           $8,199
John P. McGarry, Jr.    .       1998      $730,000      $  300,000       $324,032             --           $8,000
 President                      1997      $730,000      $  297,000             --             --           $8,000
Thomas D. Bell, Jr. .........   1998      $575,000      $  300,000       $168,305             --           $8,000
 Chairman and Chief Executive   1997      $575,000      $  168,750             --        176,550           $8,000
   Officer, Young & Rubicam
   Advertising
Michael J. Dolan    .           1998      $550,000      $  300,000       $116,149             --           $7,919
 Vice Chairman and Chief        1997      $550,000      $  198,000       $555,000        150,000           $2,190
   Financial Officer
</TABLE>

- ----------
(1) The  named executive officers were awarded annual cash bonuses under the key
    corporation  managers  bonus  plan.  These  bonuses  were generally based on
    Y&R's  achievement  of target levels of operating profit and EBITA (earnings
    before  interest,  taxes  and amortization), each as defined in the plan, as
    well as the achievement of individual objectives.


(2) The  information in the table is based upon the value of the common stock on
    the  date  of  grant.  All  shares  of restricted stock awarded to the named
    executive  officers  under  the  Young  &  Rubicam  Holdings Inc. restricted
    stock  plan  vested  upon  completion  of  the IPO in May 1998. As a result,
    none  of  the  named  executive officers held any shares of restricted stock
    at  December 31,  1998. Upon vesting, the shares of restricted stock awarded
    to  the  named  executive officers were distributed either to the recipients
    or  to  the  Young  &  Rubicam  Inc. grantor trust, which we refer to as the
    deferral  trust,  pursuant to the Young & Rubicam Inc. deferred compensation
    plan  for  tax  deferral  purposes. The restricted stock awards set forth in
    the  table  above  with  respect  to  1997  were distributed to the deferral
    trust  upon  vesting  under  the  deferred  compensation  plan. The deferral
    trust  will  hold  those  shares prior to their distribution to Messrs. Vick
    and  Dolan.  This  distribution  will  occur  with respect to 33 1/3% of the
    shares  on  January  15,  2001, with respect to an additional 33 1/3% of the
    shares  on  January  15,  2002, and with respect to the remaining 33 1/3% of
    the  shares  on  January  15,  2003.  Some  of  the named executive officers
    voluntarily  elected  under  the  deferred  compensation  plan  to defer the
    receipt  of  other  shares  of  restricted  stock  and  to have those shares
    distributed  to  them  from  the  deferral  trust  at specified times in the
    future.

(3) "All  other  compensation"  for 1998 consisted of Y&R's contribution of: (1)
    $8,000  on  behalf  of  each  of  the  named  executive officers as matching
    contributions  under  the Young & Rubicam employees' savings plan, a defined
    contribution  plan,  except  for  Mr. Dolan, whose matching contribution was
    $5,729  and  (2) an additional $199 and $2,190 on behalf of Mr. Vick and Mr.
    Dolan,   respectively,  as  matching  contributions  under  Y&R's  education
    incentive  plan.  Under  this plan, U.S. employees may elect to have limited
    amounts  of  compensation, together with a match by Y&R, invested in a group
    annuity  insurance  contract for purposes of meeting their children's future
    education costs.


                                       42
<PAGE>

     The  option  grants in 1998 for the named executive officers under the 1997
ICP are shown in the following table.


                       OPTION GRANTS IN LAST FISCAL YEAR


<TABLE>
<CAPTION>
                                                      INDIVIDUAL GRANTS
                           -----------------------------------------------------------------------
                                                                                                     POTENTIAL REALIZABLE VALUE AT
                                   NUMBER OF            PERCENT OF                                     ASSUMED ANNUAL RATES OF
                                  SECURITIES           TOTAL OPTIONS                                 STOCK PRICE APPRECIATION FOR
                                  UNDERLYING            GRANTED TO                                           OPTION TERM
                                    OPTIONS            EMPLOYEES IN       EXERCISE      EXPIRATION   ---------------------------
          NAME                      GRANTED             FISCAL YEAR        PRICE           DATE           5%            10%
- ------------------------   ------------------------   --------------   -------------   -----------   -----------   -------------
<S>                        <C>                        <C>              <C>             <C>           <C>           <C>
Peter A. Georgescu .....            --                        --             --              --            --              --
Edward H. Vick .........          26,374 (1)                1.07%      $ 28.4375       12/15/08      $471,678      $1,195,324
John P. McGarry, Jr..               --                        --             --              --            --              --
Thomas D. Bell, Jr......            --                        --             --              --            --              --
Michael J. Dolan .......            --                        --             --              --            --              --
</TABLE>

- ----------------------
(1) This  represents  a  non-qualified  option  granted under the 1997 ICP. This
    option  has  a  ten-year  term  and  will become exercisable with respect to
    100%  of  the shares subject to the option on December 15, 1999. This option
    will  also  become  fully  exercisable  with  respect  to 100% of the shares
    subject  to  the  option  upon a change in control of Y&R, as defined in the
    1997  ICP,  or  termination  of  employment due to death or disability. Upon
    termination  of  employment  for any other reason, the portion of any option
    that was not exercisable at that time will expire.

       The   following   table  summarizes  for  the  named  executive  officers
information  about  the  number  of  options  held and their value at the end of
1998. None of the named executive officers exercised any options during 1998.

                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR END OPTION VALUES

<TABLE>
<CAPTION>
                                                                  NUMBER OF SECURITIES            VALUE OF UNEXERCISED
                                     SHARES                      UNDERLYING UNEXERCISED         IN-THE-MONEY OPTIONS AT
                                  ACQUIRED ON       VALUE      OPTIONS AT FISCAL YEAR END           FISCAL YEAR END
             NAME                   EXERCISE      REALIZED      EXERCISABLE/UNEXERCISABLE     EXERCISABLE/UNEXERCISABLE(1)
- ------------------------------   -------------   ----------   ----------------------------   -----------------------------
<S>                              <C>             <C>          <C>                            <C>
Peter A. Georgescu ...........        --            --                   --/--                           --/--
Edward H. Vick ...............        --            --                 895,245 / 198,874         $27,264,686 / $3,561,610
John P. McGarry, Jr. .........        --            --                   --/--                           --/--
Thomas D. Bell, Jr. ..........        --            --               1,165,215 / 176,550         $35,486,623 / $3,538,945
Michael J. Dolan .............        --            --                 104,340 / 306,525          $2,577,720 / $6,873,700
</TABLE>

- ----------------------
(1) The  value of unexercised in-the-money options equals the difference between
    the  option  exercise price and the closing price of the common stock at the
    fiscal  year  end,  multiplied  by  the  number  of  shares  underlying  the
    options.  The  closing  price  of  the common stock on December 31, 1998, as
    reported  by  the  New  York  Stock Exchange composite tape, was $32.375 per
    share.

                         ------------------------------


       MANAGEMENT  STOCK OPTION PLAN. At the time of the recapitalization of Y&R
in  1996,  non-qualified options to purchase shares of common stock were granted
under  the  Young & Rubicam Holdings Inc. management stock option plan, which we
refer  to  as the management stock option plan, to members of management of Y&R.
These  options  were  granted  to management in consideration of their surrender
for  cancellation  of  all or a portion of their outstanding options to purchase
equity  units  of  predecessor  companies  of  Y&R. We refer to these options as
rollover  options.  As  of May 21, 1999, assuming completion of the common stock
offerings,  an  aggregate  of  8,162,543 rollover options remain outstanding. We
refer  to  the management stock option plan and the 1997 ICP as the stock option
plans.


       The  rollover options were immediately vested and exercisable upon grant.
Each rollover option has an exercise price of $1.92


                                       43
<PAGE>

per  share  of  common  stock  subject  to  the  rollover  option,  with limited
exceptions  outside  the  United States. Each rollover option has a term of five
years  with  respect  to  50%  of the shares subject to the option and a term of
seven years with respect to the other 50%.


       Immediately  following  the  closing  of  the  recapitalization of Y&R in
1996,  non-qualified  options to purchase shares of common stock were granted by
the  compensation  committee  to key employees of Y&R under the management stock
option  plan.  We  refer  to  these  options as closing options. We have granted
additional   options   since  the  recapitalization  with  the  same  terms  and
conditions  as  the closing options, and we refer to all of these options as the
executive  options.  As of May 21, 1999, assuming completion of the common stock
offerings, an aggregate of 4,870,411 executive options remain outstanding.


       Each  executive option became exercisable immediately with respect to 40%
of  the  shares  subject  to  the  executive  option and will become exercisable
(1) on  the  third  anniversary  of  its grant date with respect to 30% of those
shares  and  (2) on  the fifth anniversary of its grant date with respect to the
remaining  30%  of those shares. The exercise price for the executive options is
$7.67 per share of common stock.

       Executive  options  will  not  be exercisable after the expiration of ten
years  from  the  date  of grant. Upon termination of employment for any reason,
all  rollover  options  and all executive options that are then exercisable will
remain  exercisable  for 30 days and will then be canceled if not exercised. All
executive  options  that  have  not  yet  become  exercisable  will  be canceled
immediately on termination of employment.

       Among  other  powers,  the  compensation  committee  has the authority to
accelerate  the  right to exercise any or all of the executive options. However,
with  respect  to  the  period  during  which  the  H&F  investors and six other
investors  not  affiliated  with Y&R (whom we refer to as, together with the H&F
investors,  the  recapitalization investors) own at least 20% of the outstanding
shares  (which  period  we refer to as the extended consent period), this action
will  only  be  effective  with  the  written  consent  of  the recapitalization
investors  unless  the  acceleration  involves  only  the  waiver  of  terms  or
conditions not expressly provided for by the management stock option plan.

       The  rollover options and executive options are transferable only by will
or  intestate  succession. Upon a transfer the transferee must agree to be bound
by  the management stock option plan and to execute any other agreement that the
compensation committee may prescribe.

       The   compensation   committee,   with   the   written   consent  of  the
recapitalization   investors  (during  the  extended  consent  period)  and  the
management  voting  trust, may at any time terminate the management stock option
plan  or  any  rollover  options or executive options then outstanding. Upon the
termination  of  an  outstanding  rollover option or executive option, Y&R would
pay  cash consideration to the optionholder as set forth in the management stock
option  plan.  The  compensation committee may amend the management stock option
plan  and  the  terms  and  conditions of the rollover options and the executive
options  with  the  written  consent of the management voting trust. The written
consent  of  the  recapitalization  investors  also  would  be needed during the
extended  consent  period  for  any amendment accelerating the right to exercise
any  or  all of the executive options or any other amendment improving the terms
of  the  rollover  options  or  executive  options  unless  the  acceleration or
amendment  involves the waiver or amendment of terms or conditions not expressly
provided  for  by  the  management  stock option plan. However, no amendment may
impair  the  rights of a holder of a rollover option or executive option without
the   holder's  consent.  The  compensation  committee  is  authorized  to  make
appropriate  adjustments to the management stock option plan and any outstanding
rollover  options  or  executive  options  in  the  event  of  a  change  in the
capitalization  of Y&R due to corporate events specified in the management stock
option plan.

       Under  the  management  stock  option  plan,  upon exercise of a rollover
option  or  executive  option, the employee may pay the exercise price either in
cash  or,  subject  to the approval of the compensation committee, by delivering
(1)  a  number  of shares of common stock already owned by the employee with the
appropriate  value  or (2) a recourse note to Y&R with terms and conditions that
the compensation


                                       44
<PAGE>

committee  may  require, including a pledge of the related shares. Further, upon
exercise  of  a  rollover  option  or executive option, the employee may pay the
withholding  taxes or other similar charges that are incurred in connection with
the  exercise,  or,  if  the compensation committee consents, the optionholder's
estimated  total  taxes  and  charges  incurred  upon  the exercise, by the same
methods  and  subject  to  the same approvals as for the payment of the exercise
price  or,  in  addition, subject to the approval of the compensation committee,
by  having  Y&R  withhold  a number of shares of common stock of the appropriate
value from those to be distributed upon the exercise.

       Y&R  has  adopted  a  new incentive compensation plan, the 1997 ICP, that
has  superseded  the  management  stock  option  plan with respect to all future
grants of options and that is described under "--1997 ICP" below.


       THE  RESTRICTED  STOCK  PLAN AND TRUST  AGREEMENT.  With  respect  to the
9,231,105 shares of restricted  stock granted by the  compensation  committee to
members of management of Y&R held in a restricted  stock trust under the Young &
Rubicam Holdings Inc.  Restricted Stock Plan, the board of directors  elected to
accelerate the vesting to the date on which the IPO was completed. As of May 21,
1999,  482,805 shares of this  restricted  stock remain in the restricted  stock
trust  either  unallocated  or with their  distribution  subject  to  additional
conditions  set forth in the award  agreements.  Upon  completion of the IPO, an
aggregate of 8,665,065  shares of this restricted  stock in the restricted stock
trust were  distributed  to the  employees  or to the  deferral  trust under the
deferred compensation plan.


       Recipients  of  1,832,235  shares of restricted stock granted in December
1997  were  required  to  place  those  shares in a deferral trust upon vesting,
subject  to  the  claims  of Y&R's creditors in the event of its insolvency. The
deferral  trust  will  hold  the  shares  prior  to  their  distribution  to the
recipients,  which  will  occur  with  respect  to  one-third  of  the shares on
January 15,  2001,  with  respect  to  an  additional one-third of the shares on
January 15,  2002  and  with respect to the remaining one-third of the shares on
January 15, 2003.

       Upon  termination  of  employment  for  any  reason  prior  to vesting an
employee  will  forfeit  all  unvested  restricted  stock  granted to him or her
without consideration on the date of termination.

       While  the management voting trust agreement is in effect, all restricted
stock  is  required  to be delivered to the management voting trust and voted in
accordance  with  the provisions of the management voting trust agreement. After
the  management voting trust agreement is no longer in effect, each employee who
has  been  awarded  restricted stock will be entitled to instruct the trustee of
the  restricted stock trust as to the voting of the restricted stock held in his
account.  Restricted  stock  as  to which no voting instructions are received by
the  trustee or which have not been granted to any employee will be voted by the
trustee  pro  rata  in accordance with the vote of the restricted stock that has
been granted and with respect to which voting instructions have been given.

       Among  other  powers,  the  compensation  committee  has the authority to
accelerate  the  vesting of all awards and the release of the related restricted
stock.

       Restricted  stock granted to an employee and held in the restricted stock
trust  is not transferable and any attempt to transfer that restricted stock may
lead to its forfeiture without consideration.

       The  compensation  committee,  with the written consent of the management
voting  trust, may at any time terminate the restricted stock plan or any awards
of  restricted  stock  then  outstanding. Upon the termination of the restricted
stock  plan  or  of  an  outstanding award of restricted stock, the compensation
committee  may,  with the written consent of the management voting trust, either
declare  that  a  vesting  event  has  occurred  and release restricted stock to
employees  or  cause  Y&R  to  pay  an  amount in cash equal to the value of the
restricted   stock   subject  to  the  terminated  award  minus  any  applicable
withholding  taxes or other similar charges. Within two years of any termination
of  the  restricted  stock  plan, the compensation committee will distribute any
unawarded  restricted  stock  remaining  in  the restricted stock trust to those
employees  that  it  designates. In no event will any restricted stock revert to
Y&R  as a result of the termination of the restricted stock plan or any award of
restricted stock. The compensation committee


                                       45
<PAGE>

may  amend  the restricted stock plan and the terms and conditions of any awards
of  restricted  stock  with  the written consent of the management voting trust,
but  no  amendment  may  impair  the rights of a holder of any award without the
holder's  consent.  However,  the  compensation  committee is authorized to make
appropriate  adjustments to the restricted stock plan and any outstanding awards
of  restricted  stock  in the event of a change in the capitalization of Y&R due
to corporate events specified in the restricted stock plan.

       Y&R  has  adopted  a  new incentive compensation plan, the 1997 ICP, that
has  amended  and  restated the restricted stock plan with respect to all grants
made  subsequent  to  March 31,  1998,  and that is described under "--1997 ICP"
below.  In  order  to  assist  Y&R  and  its  affiliates in meeting various cash
compensation  obligations  of  Y&R  and  its  affiliates,  Y&R  has  amended the
restricted  stock trust agreement. The amendments provide for cash distributions
to  be  made from the restricted stock trust to pay salaries and for the benefit
of  participants  in various annual bonus programs as the compensation committee
may  direct.  These  amendments  also permit the trustee of the restricted stock
trust  to require Y&R to purchase unallocated shares of common stock held in the
restricted  stock  trust  so  that proceeds from the sale are sufficient to make
those  salary  and  bonus  payments.  Under  these  amendments,  Y&R repurchased
1,855,845  unallocated shares of common stock in the restricted stock trust upon
the completion of the IPO.

       1997   ICP.   In  December  1997,  Y&R  adopted,  and  in  February  1998
subsequently  amended,  the  1997  Incentive Compensation Plan. The 1997 ICP has
superseded  the  management  stock  option plan and has amended and restated the
restricted  stock  plan.  We  refer  to the management stock option plan and the
restricted   stock  plan,  prior  to  its  amendment  and  restatement,  as  the
preexisting  plans.  All  awards  granted prior to the adoption of the 1997 ICP,
and  any  grants  of restricted stock made after the adoption but on or prior to
March 31,  1998,  will  remain outstanding in accordance with their terms and be
subject to the terms of the preexisting plans.


       As  of  May  21,  1999,  an aggregate of 10,696,198 non-qualified options
granted  by the compensation committee to members of management of Y&R under the
1997  ICP  remain  outstanding.  These options have exercise prices ranging from
$12.33  per  share  to $38.00 per share. All of these options will expire if not
exercised  ten  years  after  their  date  of  grant. Substantially all of these
options  will be fully exercisable with respect to 33 1/3% of the shares subject
to  these  options  on  the third, fourth and fifth anniversaries of the date of
grant.

       On  May  14,  1999,  our  board  of  directors  approved the compensation
committee's  plan  to  issue  additional  non-qualified  options  to purchase an
aggregate  of  3,075,000  shares of our common stock to members of management of
Y&R  under  the  1997  ICP.  These  options  will be granted on the date of this
prospectus,  and  will  have  an  exercise  price  per share equal to the public
offering  price  set  forth  on  the cover page of this prospectus. All of these
options  will  expire  if not exercised ten years after their date of grant, and
will  be  fully  exercisable  with  respect  to 33 1/3% of the shares subject to
these  options  on  the  first,  second  and  third anniversaries of the date of
grant.

       All  outstanding  options  granted  under the 1997 ICP will become  fully
exercisable  with  respect to 100% of the shares  subject to the options  upon a
change in  control  of Y&R,  as  defined  in the 1997  ICP,  or  termination  of
employment  due to death or disability.  Upon  termination of employment for any
other reason,  the portion of any option that was not  exercisable  at that time
will expire.


       The  following  is  a general description of the material features of the
1997 ICP.

       Types  of  Awards.  The terms of the 1997 ICP provide for grants of stock
options,  stock  appreciation  rights,  restricted  stock, deferred stock, other
stock-related  awards,  and  performance  or annual incentive awards that may be
settled  in cash, stock or other property, all of which we collectively refer to
as "awards".

       Shares  Subject to the 1997 ICP; Annual Per-Person Limitations. Under the
1997  ICP, the total number of shares of common stock reserved and available for
delivery  to  participants  in  connection  with  awards is (1) 19,125,000, plus
(2) the  number  of  shares  of common stock subject to awards under preexisting
plans that become available,

                                       46
<PAGE>

generally  due to cancellation or forfeiture of awards, after the effective date
of  the  1997  ICP.  However,  the  total  number of shares of common stock with
respect  to  which  incentive  stock options may be granted shall not exceed one
million.  Any shares of common stock delivered under the 1997 ICP may consist of
authorized and unissued shares or treasury shares.

       The  1997 ICP imposes individual limitations on the amount of some awards
in  order  to  comply  with  Section 162(m)  of the Internal Revenue Code. Under
these  limitations,  during  any  fiscal  year  the  number  of  options,  stock
appreciation  rights,  shares  of  restricted  stock,  shares of deferred stock,
shares  of  common  stock  issued  as  a  bonus or in lieu of other obligations,
dividend  equivalents,  other  stock-based awards, performance awards and annual
incentive  awards  granted to any one participant must not exceed 200,000 shares
for  each  type  of  these  awards, subject to adjustment under the 1997 ICP. In
addition,  the  maximum  cash  amount  that  may  be  earned  as  a final annual
incentive  award or other annual cash award in respect of any fiscal year by any
one  participant  and  the  maximum  cash  amount  that may be earned as a final
performance  award  or other cash award in respect of a performance period other
than  an  annual  period  by any one participant may not exceed $10 million. Y&R
intends   for   awards   granted   to   "covered   employees"   (as  defined  in
Section 162(m))   under   the   1997   ICP   to  qualify  as  "performance-based
compensation"  (as  defined  in  Section 162(m) and  regulations thereunder) for
purposes  of  Section 162(m) to the extent these awards may otherwise be subject
to Section 162(m).

       The  compensation  committee  is authorized to adjust the number and kind
of  shares  subject  to  the  aggregate share limitations and annual limitations
under  the  1997 ICP and subject to outstanding awards, including adjustments to
exercise  prices  and  number  of  shares  underlying options and other affected
terms   of  awards,  in  the  event  that  a  dividend  or  other  distribution,
recapitalization,   forward   or   reverse   split,   reorganization,   merger,
consolidation,  spin-off,  combination,  repurchase, or share exchange, or other
similar  corporate  transaction  or  event  affects  the common stock so that an
adjustment  is  determined  by the compensation committee to be appropriate. The
compensation  committee  is also authorized to adjust performance conditions and
other  terms and conditions of awards in response to these kinds of events or in
response  to  changes  in applicable laws, regulations, or accounting principles
or  in  view  of  any  other  circumstances  deemed relevant by the compensation
committee, subject to limitations in light of Section 162(m).

       Eligibility.  Executive  officers and other officers and employees of Y&R
or  any affiliate, including persons who have accepted offers of employment from
Y&R  or  any affiliate, persons who may also be directors of Y&R, and each other
person  who  provides  services  to Y&R or any affiliate shall be eligible to be
granted  awards  under  the  1997  ICP.  An  affiliate  of  Y&R for this purpose
includes  any entity required to be aggregated with Y&R under Section 414 of the
Internal  Revenue  Code and any 10% owned joint venture or partnership of Y&R or
an affiliate.

       Administration.   The  1997  ICP  is  administered  by  the  compensation
committee  except  to the extent the board of directors elects to administer the
1997  ICP. Subject to the terms and conditions of the 1997 ICP, the compensation
committee  is authorized to: (1) select participants, (2) determine the type and
number  of  awards  to  be  granted  and  the  number  of shares of common stock
underlying  awards,  (3)  specify  times  at which awards will be exercisable or
settleable,   including  performance  conditions  that  may  be  required  as  a
condition  to  exercise  or  settlement,  (4)  set other terms and conditions of
these  awards,  (5)  prescribe  forms  of  award  agreements,  (6) interpret and
specify  rules  and regulations relating to the 1997 ICP, and (7) make all other
determinations  that may be necessary or advisable for the administration of the
1997  ICP.  The  1997 ICP provides that compensation committee members shall not
be  personally  liable,  and  shall be fully indemnified, in connection with any
action,  determination,  or interpretation taken or made in good faith under the
1997 ICP.

       Stock  Options  and Stock Appreciation Rights. The compensation committee
is  authorized  to  grant  stock options, including both incentive stock options
that  can  result  in potentially favorable tax treatment to the participant and
non-qualified stock options, i.e.,


                                       47
<PAGE>

options  not  qualifying  as incentive stock options. The compensation committee
is  also authorized to grant stock appreciation rights entitling the participant
to  receive  the  excess  of the fair market value of a share of common stock on
the  date  of exercise over the grant price of the stock appreciation right. The
exercise  price  per  share subject to an option and the grant price of an stock
appreciation  right is determined by the compensation committee, but must not be
less  than  the  fair  market  value  of  a share of common stock on the date of
grant,  except  as otherwise specified in the 1997 ICP. The maximum term of each
option  or  stock  appreciation  right,  the times at which each option or stock
appreciation  right  will be exercisable, and provisions requiring forfeiture of
unexercised  options or stock appreciation rights at or following termination of
employment  generally  is  fixed by the compensation committee, except no option
or  stock appreciation right may have a term exceeding ten years. Options may be
exercised  by  payment  of the exercise price in cash, common stock, outstanding
awards,  or  other  property,  possibly  including  notes or obligations to make
payment  on  a  deferred basis, having a fair market value equal to the exercise
price,  as  the  compensation committee may determine from time to time. Methods
of  exercise and settlement and other terms of the stock appreciation rights are
determined by the compensation committee.

       Restricted  and  Deferred Stock. The compensation committee is authorized
to  grant  restricted  stock  and deferred stock. Restricted stock is a grant of
common  stock  which  may not be sold or disposed of, and which may be forfeited
in  the  event of some kinds of termination of employment and/or failure to meet
performance  requirements  prior  to the end of a restricted period as specified
by  the compensation committee. A participant granted restricted stock generally
has  all  of  the  rights  of a Y&R stockholder, including the right to vote the
shares   and   to   receive   dividends,  unless  otherwise  determined  by  the
compensation  committee.  An  award  of  deferred  stock gives a participant the
right  to  receive shares or cash or a combination of shares and cash at the end
of  a  specified deferral period, subject to possible forfeiture of the award in
the  event  of  some  kinds  of termination of employment and/or failure to meet
performance  requirements  prior  to  the  end  of  a specified period. Prior to
settlement,  an  award of deferred stock carries no voting or dividend rights or
other  rights associated with stock ownership, although dividend equivalents may
be granted, as discussed below.

       Dividend  Equivalents.  The compensation committee is authorized to grant
dividend  equivalents  giving  participants  the  right to receive cash, shares,
other  awards,  or other property equal in value to dividends paid on a specific
number  of  shares,  or  other  periodic  payments.  Dividend equivalents may be
granted  on  a free-standing basis or in connection with another award. They may
be  paid  currently  or  on a deferred basis, and, if deferred, may be deemed to
have  been reinvested in additional shares, awards, or other investment vehicles
specified by the compensation committee.

       Bonus  Stock  and  Awards  in  Lieu of Cash Obligations. The compensation
committee  is  authorized to grant shares as a bonus free of restrictions, or to
grant  shares  or  other  awards  in  lieu of obligations to pay cash or deliver
other  property  under the 1997 ICP or other plans or compensatory arrangements,
subject to terms as the compensation committee may specify.

       Other  Stock-Based  Awards.  The  1997  ICP  authorizes  the compensation
committee  to  grant  awards  that  are  denominated  or  payable  in, valued by
reference  to,  or  otherwise  based on or related to shares. These awards might
include  convertible  or  exchangeable debt securities, other rights convertible
or  exchangeable  into shares, purchase rights for shares, awards with value and
payment  contingent  upon  performance of Y&R or any other factors designated by
the  compensation committee, and awards valued by reference to the book value of
shares  or  the  value  of  securities  of,  or  the  performance  of, specified
affiliates.  The  compensation  committee determines the terms and conditions of
these  awards,  including  consideration  to  be  paid to exercise awards in the
nature  of  purchase  rights,  the period during which they will be outstanding,
and forfeiture conditions and restrictions.

       Performance  Awards,  Including  Annual  Incentive Awards. The right of a
participant to exercise or receive a grant or settlement of an


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<PAGE>

award,  and  the  timing  thereof,  may  be  subject  to  performance conditions
specified  by the compensation committee, measurable over performance periods of
up  to  10 years. In addition, the 1997 ICP authorizes specific annual incentive
awards,  which  represent  a  conditional right to receive cash, shares or other
awards  upon  achievement of preestablished performance goals during a specified
one-year  period.  Performance  awards  and  annual  incentive awards granted to
persons  the  compensation  committee  expects  will,  for  the  year in which a
deduction  arises,  be  among  the  chief  executive officer and four other most
highly  compensated  executive  officers,  will,  if  the compensation committee
chooses,   be  subject  to  provisions  that  should  qualify  these  awards  as
"performance-based  compensation."  As  a  result,  those  awards  would  not be
subject  to  the  limitation  on tax deductibility by Y&R under Internal Revenue
Code Section 162(m).

       The  performance  goals  to  be  achieved  as  a  condition of payment or
settlement  of  a  performance  award  or annual incentive award will consist of
(1) one  or  more  business  criteria  and  (2) a  targeted  level  or levels of
performance  with respect to each of these business criteria as specified by the
compensation  committee.  In the case of performance and annual incentive awards
intended  to meet the requirements of Section 162(m), the business criteria used
must  be  one  of  those  specified  in the 1997 ICP. For other participants the
compensation  committee  may  specify any other criteria. The following business
criteria  for  Y&R  are  specified  in  the  1997  ICP:  (1) earnings per share;
(2) increase  in  revenues;  (3) cash  flow; (4) cash flow return on investment;
(5) return  on  net  assets,  return  on assets, return on investment, return on
capital,  return  on  equity;  (6) economic  value  added; (7) operating margin;
(8) net  income,  net  income  before  taxes, operating profits, earnings before
interest,  taxes and amortization, earnings before interest, taxes, depreciation
and  amortization;  (9) total  shareholder  return;  (10) ratio of staff cost to
revenues  or  gross  margin;  and (11) any of the above goals as compared to the
performance   of   a  published  or  special  index  deemed  applicable  by  the
compensation  committee including, but not limited to, the Standard & Poor's 500
Stock  Index  or a group of comparative companies. These criteria may be used on
a  consolidated basis, and/or for specified affiliates or business units of Y&R,
except  with  respect  to  the  total  shareholder return and earnings per share
criteria.

       Subject  to  the requirements of the 1997 ICP, the compensation committee
will  determine  other  performance  award  and  annual  incentive  award terms,
including  the  required  levels  of  performance  with  respect to the business
criteria,  the corresponding amounts payable upon achievement of these levels of
performance,  termination and forfeiture provisions, and the form of settlement.


       Other  Terms of Awards. Awards may be settled in the form of cash, common
stock,  other  awards,  or other property, in the discretion of the compensation
committee.  The  compensation  committee  may  require or permit participants to
defer  the  settlement  of  all or part of an award in accordance with terms and
conditions  as  the  compensation  committee  may  establish.  The  compensation
committee  is  authorized  to place cash, shares, or other property in trusts or
make  other  arrangements  to provide for payment of Y&R's obligations under the
1997  ICP.  The  compensation committee may condition any payment relating to an
award  on  the withholding of taxes and may provide that a portion of any shares
or  other  property  to  be distributed will be withheld, or previously acquired
shares  or other property surrendered by the participant, to satisfy withholding
and  other  tax obligations. Awards granted under the 1997 ICP generally may not
be  pledged  or  otherwise encumbered and are not transferable except by will or
by  the  laws  of  descent and distribution, or to a designated beneficiary upon
the  participant's  death.  The  compensation  committee may, in its discretion,
however, permit transfers for estate planning or other purposes.

       The  compensation  committee  may  cancel  or  rescind awards, or require
repayment  of  any  profits  resulting  from awards, if the participant fails to
comply  with  restrictive or other covenants set forth in the 1997 ICP and/or an
award agreement.

       Acceleration   of   Vesting.  The  compensation  committee  may,  in  its
discretion,  accelerate  the exercisability, the lapsing of restrictions, or the
expiration  of  deferral  or  vesting  periods  of  any  award. This accelerated
exercisability, lapse,


                                       49
<PAGE>

expiration  and  vesting  shall  occur automatically in the case of a "change in
control"  of  Y&R except to the extent otherwise provided in an award agreement.
In  addition,  the compensation committee may provide that the performance goals
relating  to  any  performance-based  award will be deemed to have been met upon
the occurrence of any "change in control."

       "Change in control" is defined in the 1997 ICP to include:

       (1) any person (other than Y&R, some companies owned by the  stockholders
           of Y&R or any Y&R employee  benefit  plans)  becoming the  beneficial
           owner  of  securities  representing  (a) 40% or more of the  combined
           voting power of Y&R's then outstanding  securities and (b) so long as
           the  management  voting trust is still in existence,  representing  a
           greater  percentage  of the  combined  voting  power  of  Y&R's  then
           outstanding  securities than is represented by securities held by the
           management  voting trust,  provided,  that all shares of common stock
           subject to vested options under the 1997 ICP and the management stock
           option plan, not including options which would vest on such change in
           control, are counted as outstanding securities of Y&R;

       (2) during a two-year  period,  individuals  who  constitute the board of
           directors  at the start of such period,  and any new  director  whose
           election or  nomination  for election to the board of  directors  was
           approved by a vote of at least  two-thirds of the  directors  then in
           office who either were directors at the start of the two-year  period
           or whose election or nomination was previously so approved (excluding
           directors  whose elections were as a result of some proxy contests or
           who were  designated  by any entity who had entered  into a change in
           control agreement with Y&R),  ceasing to constitute a majority of the
           board of directors;

       (3) the  completion  of a merger  or  consolidation  of Y&R with  another
           entity which would result in either (a) the voting  securities of Y&R
           outstanding immediately prior to such merger or consolidation failing
           to represent (either by remaining outstanding or being converted into
           voting  securities of the surviving or resulting  entity) 40% or more
           of the  combined  voting power of the  surviving or resulting  entity
           outstanding immediately after such merger or consolidation or (b) (i)
           the voting  securities of Y&R outstanding  immediately  prior to such
           merger or consolidation continuing to represent at least 40% but less
           than 60% of the combined  voting power of the  surviving or resulting
           entity outstanding immediately after such merger or consolidation and
           (ii) as a  result  of  such  merger  or  consolidation,  there  is an
           acceleration of the vesting or  exercisability of any material amount
           of, or material  percentage  of,  outstanding  stock options or other
           stock  awards  granted  by the  entity  with  which  such  merger  or
           consolidation is taking place or any of its affiliates;

       (4) the  stockholders  of Y&R approve a plan or agreement for the sale or
           disposition of all or substantially all of the consolidated assets of
           Y&R,  other than a sale or disposition  immediately  after which such
           assets will be owned  directly or indirectly by the  stockholders  of
           Y&R in  substantially  the same  proportions  as their  ownership  of
           common stock  immediately  prior thereto,  in which case the board of
           directors  shall  determine  the  effective  date  of the  change  in
           control; or

       (5) any  other  event  which the board of  directors  determines,  in its
           discretion,  would  materially  alter  the  structure  of  Y&R or its
           ownership.

       A  change  in  control  will  also be deemed to have occurred immediately
prior   to  the  completion  of  (1)  a  tender  offer  for  securities  of  Y&R
representing  more  than  50%  of  the  combined  voting  power  of  Y&R's  then
outstanding  securities  in  which there is not disclosed an intention to follow
the   completion   of   the   tender   offer   with  a  merger,  reorganization,
consolidation, share exchange or similar transaction or (2) a tender offer for


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<PAGE>

securities  of  Y&R  representing any percentage of the combined voting power of
Y&R's  then  outstanding  securities in which there is disclosed an intention to
follow  the  completion  of  the  tender  offer  with  a merger, reorganization,
consolidation,  share  exchange or similar transaction in which the value of the
consideration  to be offered for these securities is lower than the value of the
consideration  offered  for  these securities in the tender offer, as determined
by  the  board of directors at the time, in order to allow holders of previously
unexercisable  options  the  opportunity  to  participate with respect to shares
underlying the options.

       Amendment  and  Termination  of  the 1997 ICP. The board of directors may
amend,   alter,   suspend,  discontinue,  or  terminate  the  1997  ICP  or  the
compensation  committee's  authority  to  grant  awards  without  the consent of
stockholders  or  participants, except stockholder approval must be obtained for
any  amendment or alteration if required by law or regulation or under the rules
of  any  stock  exchange  or  automated quotation system on which the shares are
then  listed  or  quoted. Moreover, participant consent must be obtained if this
action  would  materially and adversely affect the rights of a participant under
an  outstanding  award.  Stockholder  approval will not be deemed to be required
under  laws  or  regulations, such as those relating to incentive stock options,
that  condition  favorable  treatment of participants on this approval. However,
the  board of directors may, in its discretion, seek shareholder approval in any
circumstance  in  which  it  deems  this  approval  advisable. Thus, stockholder
approval  will  not  necessarily  be required for amendments that might increase
the  cost of the 1997 ICP or broaden eligibility. The compensation committee may
amend,  alter,  suspend, discontinue or terminate any outstanding award or award
agreement,  except  as  otherwise  provided in the 1997 ICP. Participant consent
must  be  obtained  if  this  action  would  materially and adversely affect the
rights  of  a  participant  under the award. However, the compensation committee
may  terminate  any  outstanding  award  in whole or in part, provided that upon
termination  Y&R  pays  to  the participant (1) with respect to an option or any
portion  of  an  option,  whether or not exercisable, an amount in cash for each
share  of  common  stock subject to the option or portion being terminated equal
to  the  excess,  if  any,  of  (a)  the  value at which a share of common stock
received  pursuant  to  the exercise of the option would have been valued by Y&R
at  that  time for purposes of determining applicable withholding taxes or other
similar  charges, over (b) the sum of the exercise price per share of the option
and  applicable  withholding  taxes  and  other  similar  charges,  and (2) with
respect  to  any  other  type  of  award,  an amount in common stock or cash (as
determined  by  the  compensation committee in its sole discretion) equal to the
value  of  the  award or portion being terminated as of the date of termination,
assuming  the  acceleration  of  the exercisability of the award, the lapsing of
any  restrictions  on  the  award  or  the expiration of any deferral or vesting
period  of  the  award,  as determined by the compensation committee in its sole
discretion.

       DEFERRED  COMPENSATION  PLAN.  The  deferred  compensation  plan  permits
members  of  a select group of management or highly compensated employees of Y&R
and  its  affiliates  to  defer  receipt of specified portions of cash, stock or
stock-based  compensation  and  to  have  these  deferred  amounts treated as if
invested  in  specified investment vehicles, all in accordance with the terms of
the   deferred   compensation   plan.   Amounts   deferred  under  the  deferred
compensation  plan  will  be distributed to a participant as soon as practicable
after  the  date,  dates or occurrence of specified events, and in the number of
installments,  elected  by the participant or earlier in the case of retirement,
disability  or  a  change  in  control  as defined in the 1997 ICP. The deferred
compensation  plan  will  be "unfunded." However, the compensation committee has
authorized  the  creation  of  a trust to aid in meeting Y&R's obligations under
the  deferred compensation plan. This trust will be subject to the claims of the
creditors of Y&R in the event of Y&R's insolvency.

       CAREER  CASH  BALANCE  PLAN.  The  career  cash balance plan is a defined
benefit  plan  available  to all Y&R employees and its participating affiliates.
Subject  to  limitations,  most  vested  retirement benefits available under the
career   cash   balance  plan  are  insured  by  the  Pension  Benefit  Guaranty
Corporation.  Y&R  pays  the  full cost of the benefit provided under the career
cash  balance plan. Participants become vested in their career cash balance plan
benefits


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<PAGE>

after  completing  five  full  years  of service with Y&R. Under the career cash
balance  plan,  effective July 1, 1996, a participant's starting account balance
equalled  the  lump  sum  value  of his benefit under prior plan provisions. Y&R
annually  credits to each participant's account 3.2% of the participant's salary
up  to  $150,000. Salary is defined to include base salary or wages and excludes
bonus,  overtime, commissions and other special compensation. Y&R will credit to
each  account  interest  equal  to the amount of the account on the first day of
the  plan year multiplied by the average 1-year U.S. Treasury Bill interest rate
for  the  month  of  November  for the previous calendar year, rounded up to the
nearest  tenth  of  a percent. If the present value of the earned benefit at the
time  of  termination  is  less than $3,500, the participant receives a lump sum
distribution  from  Y&R.  If the earned benefit is greater than $3,500, the cash
balance  account  is  payable  as  a  lump  sum  in  cash or as an annuity under
specified  circumstances to the participant, for reinvestment in other qualified
plans  prior  to  retirement  at the participant's election, or for distribution
upon  retirement.  Career  cash  balance plan benefits are not reduced by Social
Security benefits. Loans cannot be taken from the career cash balance plan.

       The  estimated   annual  benefits   payable  upon  retirement  at  normal
retirement  age  for  the  named   executive   officers  are  as  follows:   Mr.
Georgescu--$18,756,  Mr. Vick--$3,384,  Mr. McGarry--$18,756,  Mr. Bell--$4,632,
and Mr. Dolan--$1,812.


       SELECTED   EXECUTIVE  RETIREMENT  INCOME  PLAN.  The  selected  executive
retirement  income  plan  is a supplemental executive retirement arrangement for
selected  members  of  senior  management  under  separate  contracts  with Y&R.
Subject  to  non-competition and non-solicitation provisions, cash payments in a
fixed  annual amount varying as to each individual will be made to a participant
whose   rights   have   vested   in  accordance  with  his  agreement  when  the
participant's   employment  terminates  or  when  he  reaches  a  specified  age
(typically  60),  whichever  occurs  later. Payments are made for the balance of
the  participant's  life  and, if fewer than ten annual payments are made during
the  participant's  life,  his  beneficiary  will  receive  the  balance  of the
payments  until  ten annual payments are made. Y&R's obligations to participants
under  the selected executive retirement income plan are subordinate in right of
payment to its obligations to senior lenders and other creditors.

       The  estimated   annual  benefits   payable  upon  retirement  at  normal
retirement  age  for  the  named   executive   officers  are  as  follows:   Mr.
Georgescu--$1,050,000,   Mr.  Vick--  $300,000,   Mr.   McGarry--$200,000,   Mr.
Bell--none, and Mr. Dolan--none.

       EMPLOYMENT  AND  TERMINATION  OF EMPLOYMENT ARRANGEMENTS. Y&R and Michael
Dolan  entered  into  a  letter  agreement,  as  amended,  regarding Mr. Dolan's
principal  terms  of  employment  with  Y&R as Vice Chairman and Chief Financial
Officer.  This  letter agreement entitles Mr. Dolan to an annual base salary and
eligibility  for  a  bonus under the Key Corporation Managers Bonus Plan as well
as  to  the  same perquisites and benefits under Y&R policies as other employees
of the same rank.

       Under  the management voting trust agreement, Y&R has agreed to give each
management   investor,  including  each  named  executive  officer,  six  months
severance  pay  upon  termination  of  employment  for any reason other than for
cause,  but  each management investor is required to waive any possible right to
more  than  six  months  severance  pay  and  any  claims  for damages under any
employment  agreement.  Upon  termination of the management voting trust, in the
event  of  termination  of  employment,  the  named  executive  officers  may be
eligible  to  receive  severance  pay  of up to 13 weeks base salary, based upon
length  of  service,  under  a  severance  plan  previously established for U.S.
employees  of  Y&R. In addition, under some stock option agreements with some of
the  named  executive officers, upon termination of employment by Y&R other than
for  cause,  the  named executive officer may receive severance pay equal to six
months  base salary in return for a release of claims against Y&R and in lieu of
any other severance payments.

       The  management  voting trust has the unqualified right and power to vote
and  to  execute consents with respect to all shares of common stock held by the
management  voting  trust. The voting rights of the management voting trust will
be exercised by specified


                                       52
<PAGE>

members  of  senior  management  of Y&R, as voting trustees. The voting trustees
are  Peter A.  Georgescu, Stephanie W. Abramson, Thomas D. Bell, Jr., Michael J.
Dolan,  Satish  Korde  and  Edward H.  Vick. So long as Peter A. Georgescu, or a
successor  chief  executive  officer elected with the approval of the management
voting  trust,  is  a  voting  trustee,  his or his successor's decision will be
binding  unless he is outvoted by a super majority of the other voting trustees.
If  at  any  time there is no chief executive officer, or if the chief executive
officer  was  not approved in advance by the management voting trust, a majority
vote  of the voting trustees will constitute the action of the management voting
trust.  The  foregoing  voting  procedures  will  also  apply to the election of
voting trustees.

       COMPENSATION   COMMITTEE   INTERLOCKS   AND  INSIDER  PARTICIPATION.  The
compensation  committee  was established in 1996 and consists of Messrs. Bodman,
Hammarskjold  and  Sir  Christopher  Lewinton,  none  of whom was or had been an
officer  or  employee of Y&R or any of its subsidiaries. None of Y&R's executive
officers  served  on  the  board of directors of any entities whose directors or
officers  serve  on  the  compensation  committee.  Alan  D. Schwartz, who was a
member  of  the  compensation  committee  during a part of 1998, is an Executive
Vice  President  of  Bear,  Stearns  &  Co.  Inc. Bear Stearns from time to time
performs  investment  banking and other financial services for Y&R, including as
an  underwriter  for Y&R's two public offerings during 1998, and is acting as an
underwriter  in the common stock offerings. For these services, Bear Stearns may
receive  advisory  or  transaction  fees,  as  applicable, plus reimbursement of
out-of-pocket  expenses,  of the nature and in amounts customary in the industry
for these services.


                                       53
<PAGE>

                             CERTAIN TRANSACTIONS

       Upon  the  completion  of the recapitalization of Y&R in 1996, several of
the  recapitalization  investors were granted an approval right over a number of
specified  fundamental corporate actions, and were granted the right to nominate
and  have  elected  three members of the board of directors. After the IPO, this
approval  right terminated, and the H&F investors retained the right to nominate
and  have elected (1) two members of the board of directors for so long as those
investors  continue  to  hold, in the aggregate, at least 10% of the outstanding
shares  and  (2)  one  member  of  the board of directors for so long as the H&F
investors  continue  to  hold,  in the aggregate, at least 5% of the outstanding
shares.

       In  addition,  several  of the recapitalization investors have demand and
piggyback registration rights with respect to the common
stock  they hold. These recapitalization investors have the right to require Y&R
to  register  for  resale  shares  of  common stock held by the recapitalization
investors  pursuant  to demand registration rights, and to have shares they hold
included  in any public offering of common stock made by Y&R. Y&R is required to
pay  expenses  incurred  by  it and the reasonable fees and disbursements of one
counsel  to  those  investors  in  connection  with  any  demand  as  piggy-back
registration.  Y&R paid the expenses incurred by the H&F investors in connection
with  the  IPO  as  well  as  the  offering of common stock by the H&F investors
(among   other   selling   stockholders)   in   November  1998,  which  totalled
approximately  $125,000.  For  a  further discussion of registration rights with
respect to the common stock, see "Shares Eligible for Future Sale."

       For  a  discussion  of  other  transactions  between Y&R and directors or
related   entities,   see  "Management--Compensation  Committee  Interlocks  and
Insider Participation."


                                       54
<PAGE>

                            PRINCIPAL STOCKHOLDERS

       The   following   table   sets  forth  information  regarding  beneficial
ownership  of the common stock and vested options to purchase common stock as of
May 21, 1999, including beneficial ownership by:

       o each person who is known by Y&R to own  beneficially  5% or more of the
         outstanding shares of the common stock;

       o each of the directors and named executive officers; and

       o all directors and executive officers as a group.


       The  information  in  the  table  below has been calculated in accordance
with  Rule 13d-3  under  the  Securities Exchange Act of 1934, and also includes
shares   of  common  stock  held  in  the  deferral  trust  under  the  deferred
compensation  plan.  Except  as  described below, the persons named in the table
have  sole  voting  and  investment  power  with respect to all shares of common
stock  shown  as  beneficially owned by them, subject to community property laws
where  applicable.  The shares of common stock held by Y&R employees, as well as
a  number  of  retired  and  former  employees,  have  been  deposited  into the
management  voting  trust, and the management voting trust exercises sole voting
power  over  all  those  shares.  Beneficial  ownership by the management voting
trust  includes  an  aggregate  of  3,501,733 shares of common stock held in the
deferral trust.


       The  business address of the management voting trust, the deferral trust,
our   executive   officers   and  our  directors,  other  than  Messrs.  Bodman,
Hammarskjold,  Hellman,  McGillicuddy, Schwartz and Sir Christopher Lewinton, is
c/o  Y&R  at  285 Madison Avenue, New York, New York 10017. The business address
of  Mr.  Bodman  is  c/o  AT&T Ventures, Chevy Chase Metro Building, 2 Wisconsin
Circle,  Chevy  Chase,  Maryland  20815-7003.  The  business  address of the H&F
investors  and  Messrs.  Hammarskjold and Hellman is c/o Hellman & Friedman LLC,
One  Maritime  Plaza,  San  Francisco, California 94111. The business address of
Mr.  McGillicuddy  is 270 Park Avenue, 32nd Floor, New York, New York 10017. The
business  address  of  Mr.  Schwartz  is  c/o Bear, Stearns & Co. Inc., 245 Park
Avenue,  New  York,  New  York  10167.  The  business address of Sir Christopher
Lewinton  is c/o TI Group plc, 50 Curzon Street, London W1Y 7PN, United Kingdom.
All  information set forth below with respect to the H&F investors is based upon
a  Statement  on  Schedule  13G, dated February 12, 1999, filed on behalf of the
H&F  investors.  For  information  on  the  selling  stockholders,  see "Selling
Stockholders."



<TABLE>
<CAPTION>
                          NAME                           SHARES AND VESTED OPTIONS   VESTED OPTIONS    PERCENT
- ------------------------------------------------------- --------------------------- ---------------- ----------
<S>                                                     <C>                         <C>              <C>
Management voting trust ...............................          34,853,595            11,762,395        43.8%
Hellman & Friedman Capital Partners III, L.P. .........          14,074,913             2,311,590        20.1%
H&F Orchard Partners III, L.P. ........................           1,024,967               168,270         1.5%
H&F International Partners III, L.P. ..................             307,028                50,400           *
Deferral trust (1) ....................................           3,501,733                    --         5.2%
Peter A. Georgescu (2) ................................           1,783,560                    --         2.6%
Edward H. Vick (2) ....................................           1,384,710               895,245         2.0%
Thomas D. Bell Jr. (2) ................................           1,308,908             1,165,215         1.9%
Michael J. Dolan (2) ..................................             419,625               104,340           *
Richard S. Bodman .....................................               2,000                    --           *
Philip U. Hammarskjold (3) ............................                  --                    --           *
F. Warren Hellman (3) .................................                  --                    --           *
Sir Christopher Lewinton ..............................                  --                    --           *
John P. McGarry, Jr. (4) ..............................             722,647                    --         1.1%
John F. McGillicuddy ..................................              13,035                    --           *
Alan D. Schwartz (5) ..................................                  --                    --           *
All directors and executive officers
 as a group (11 persons) ..............................           5,365,833             2,190,885         7.7%
</TABLE>


- ----------
  * Less than one percent.

                                       55
<PAGE>

(1) Y&R  established  the  deferral trust to aid in meeting Y&R's obligations to
    employee  and  former  employee participants under the deferred compensation
    plan.   The   deferral  trust  is  administered  by  a  committee  currently
    comprised  of  Stephanie  W. Abramson, Mark T. McEnroe and Rene'e E. Becnel,
    each  of  whom,  acting  alone,  has  the  power  to  act  on  behalf of the
    committee,  including  to  dispose  of the common stock held in the deferral
    trust.  The  common  stock held in the deferral trust is voted solely by the
    voting trustees of the management voting trust.



(2) This amount does not include any of the 34,853,595 shares beneficially owned
    by the management voting trust prior to the common stock offerings in excess
    of the amount reported as beneficially  owned by the stockholder,  which the
    stockholder  may  be  deemed  to  beneficially   own  as  a  result  of  the
    stockholder's  position as a voting trustee of the management  voting trust.
    This amount also does not include any of the 2,100,980  shares  beneficially
    owned prior to the common stock offerings by stockholders  who acquired such
    shares in connection  with Y&R's  acquisition  of  KnowledgeBase  Marketing,
    which the stockholder  may be deemed to beneficially  own as a result of the
    stockholder's  having a voting  proxy  over  such  shares.  The  stockholder
    disclaims  beneficial  ownership  of any of these  shares  in  excess of the
    amount reported above as beneficially owned by the stockholder.



(3) Excludes  15,406,908 shares beneficially owned by the H&F investors prior to
    the  common  stock  offerings. The sole general partner of the H&F investors
    is  H&F  Investors  III,  L.P. The managing general partner of H&F Investors
    III,  L.P.  is  Hellman  &  Friedman  Associates  III, L.P., and the general
    partners  of  Hellman  &  Friedman  Associates  III, L.P. are H&F Management
    III,  L.L.C.  and  H&F  Investors  III,  Inc.  The  sole  shareholder of H&F
    Investors  III,  Inc.  is The Hellman Family Revocable Trust. The investment
    decisions  of  H&F  Management  III,  L.L.C. and H&F Investors III, Inc. are
    made  by  an  executive  committee,  of  which  Mr. Hellman is a member. Mr.
    Hammarskjold  is  a  member  of  H&F Management III, L.L.C. Mr. Hellman is a
    managing  member  of H&F Management III, L.L.C., a director of H&F Investors
    III,  Inc.  and  a  trustee  of  The  Hellman  Family  Revocable  Trust. H&F
    Investors   III,   L.P.,  Hellman  &  Friedman  Associates  III,  L.P.,  H&F
    Management  III,  L.L.C.,  H&F  Investors  III,  Inc.,  The  Hellman  Family
    Revocable  Trust  and Messrs. Hammarskjold and Hellman exercise, directly or
    indirectly,  voting  and  investment  discretion  with respect to the shares
    held  by  the  H&F  investors  and could be deemed to beneficially own these
    shares,  but  each  of  them  disclaims  beneficial  ownership except to the
    extent of its or his indirect pecuniary interest in these shares.

(4) Mr. McGarry retired as President of Y&R effective at the end of 1998.

(5) Excludes  133,652 shares held by BearTel Corp., a wholly owned subsidiary of
    The  Bear  Stearns  Companies  Inc.,  the parent company of Bear Stearns, of
    which Mr. Schwartz is an executive officer.


                                       56
<PAGE>

                             SELLING STOCKHOLDERS

       The  following  table sets forth the name of each selling stockholder and
information  regarding  the beneficial ownership of the common stock and options
to  purchase common stock by the selling stockholders as of May 21, 1999, and as
adjusted  to  reflect  the  sale  of  shares of common stock in the common stock
offerings.  The information in the table below has been calculated in accordance
with  Rule 13d-3  under the Securities Exchange Act of 1934, and includes shares
of  common  stock  held  in  the  deferral trust under the deferred compensation
plan.  Except  as  described  below,  the  persons  named in the table have sole
voting  and investment power with respect to all shares of common stock shown as
beneficially   owned   by   them,  subject  to  community  property  laws  where
applicable.


       Beneficial  ownership  by the management voting trust prior to the common
stock  offerings  includes  an  aggregate  of  34,853,595  shares  held  by  the
management  voting  trust  (including  shares  issuable  upon  the  exercise  of
options)  offered  hereby  by management investors who are selling stockholders.
Other  than  the  H&F  investors and BearTel Corp., all selling stockholders are
management  investors who are officers, employees or former employees of Y&R and
whose  shares  of  common  stock  are  held  by the management voting trust. See
"Management--Executive  Officers  and  Directors."  All  of these shares offered
hereby  will  be delivered out of the management voting trust upon completion of
the  common  stock  offerings.  All  shares  of  common stock held by management
investors  have  been  deposited  into  the  management  voting  trust,  and the
management  voting  trust  exercises  sole  voting  power over all these shares.
Beneficial  ownership  by  the  management voting trust includes an aggregate of
3,501,733  shares of common stock held in the deferral trust. For information on
our principal stockholders, see "Principal Stockholders."





<TABLE>
<CAPTION>
                                                  BENEFICIAL OWNERSHIP                            BENEFICIAL OWNERSHIP
                                                   PRIOR TO OFFERINGS                                AFTER OFFERINGS
                                           -----------------------------------             -----------------------------------
                                            SHARES AND                            SHARES    SHARES AND
                                              VESTED       VESTED                 BEING       VESTED       VESTED
                                              OPTIONS      OPTIONS    PERCENT      SOLD       OPTIONS     OPTIONS     PERCENT
                                           ------------ ------------ --------- ----------- ------------ ----------- ----------
<S>                                        <C>          <C>          <C>       <C>         <C>          <C>         <C>
Management voting trust ..................  34,853,595   11,762,395     43.8%   6,858,528   27,995,067   9,765,909      35.2%
Hellman & Friedman Capital Partners
 III, L.P. ...............................  14,074,913    2,311,590     20.1%   6,793,071    7,281,842   2,311,590      10.1%
H&F Orchard Partners III, L.P. ...........   1,024,967      168,270      1.5%     494,461      530,506     168,270         *
H&F International Partners III, L.P. .....     307,028       50,400        *      147,966      159,062      50,400         *
BearTel Corp. ............................     133,652           --        *       64,502       69,150          --         *
Stephanie W. Abramson (1)(2)..............     453,995       26,085        *       45,400      408,595      26,085         *
Stuart Agres .............................     275,820           --        *       40,000      235,820          --         *
Stephen S. Aiello ........................     137,811       51,560        *       20,672      117,139      51,560         *
Stig Albinus .............................      23,250           --        *       10,000       13,250          --         *
Jean-Marc Bara ...........................     201,669           --        *       35,588      166,081          --         *
Bernard Barnett ..........................      13,050       13,050        *        1,050       12,000      12,000         *
Stephen Baum .............................       8,400           --        *        3,120        5,280          --         *
Kimberly Bealle ..........................      91,355       49,995        *       20,000       71,355      49,995         *
Martin Beck ..............................      39,315       33,915        *       33,915        5,400          --         *
Urs Beer .................................      69,195           --        *       25,000       44,195          --         *
Jed Beitler ..............................      74,835       15,660        *       11,225       63,610       4,435         *
Theodore A. Bell .........................     713,810      334,065      1.0%      60,000      653,810     334,065         *
Thomas D. Bell, Jr. (1)(2)................   1,308,908    1,165,215      1.9%     130,891    1,178,017   1,165,215       1.7%
Tom Benelli ..............................      38,760       34,785        *        7,000       31,760      27,785         *
Thomas Blach .............................      19,050       19,050        *       19,050           --          --         *
June Blocklin ............................      20,100           --        *       10,225        9,875          --         *
Rene Boender .............................      50,960       14,400        *       24,312       26,648          --         *
Bonnie Bohne .............................      98,820       23,820        *       30,000       68,820      23,820         *
Etienne Boisrond .........................     191,295           --        *       33,750      157,545          --         *
</TABLE>


                                       57
<PAGE>



<TABLE>
<CAPTION>
                                        BENEFICIAL OWNERSHIP                       BENEFICIAL OWNERSHIP
                                         PRIOR TO OFFERINGS                          AFTER OFFERINGS
                                  --------------------------------            ------------------------------
                                   SHARES AND                        SHARES    SHARES AND
                                     VESTED      VESTED               BEING      VESTED     VESTED
                                     OPTIONS    OPTIONS   PERCENT     SOLD      OPTIONS    OPTIONS   PERCENT
                                  ------------ --------- --------- ---------- ----------- --------- --------
<S>                               <C>          <C>       <C>       <C>        <C>         <C>       <C>
William Borrelle ................     13,184         --     *         1,841      11,343         --     *
Tiemen Bosma ....................     80,000         --     *        40,000      40,000         --     *
Heinz-Georg Brands ..............     22,712         --     *        22,712          --         --     *
Craig Branigan ..................    204,230         --     *        46,446     157,784         --     *
Howard Breen ....................     15,450     11,475     *         3,090      12,360      8,385     *
Jane Brite ......................    159,620         --     *        99,810      59,810         --     *
T. J. Broadbent .................     20,357     17,385     *        15,500       4,857      1,885     *
David Butter ....................     61,262     24,465     *        24,465      36,797         --     *
Ignacio Cabezon .................     37,290     22,005     *        10,720      26,570     22,005     *
Patricia Cafferata ..............    158,205         --     *        16,000     142,205         --     *
Roger Chiocchi ..................     62,807     25,875     *        14,191      48,616     11,684     *
Ira Chynsky .....................     68,750         --     *        13,750      55,000         --     *
Michael Claes ...................     35,230     24,360     *         7,500      27,730     24,360     *
Neil Clark ......................     75,651     52,170     *        23,481      52,170     52,170     *
Don Cogman ......................    349,070    130,175     *        61,601     287,469     68,574     *
Thomas Coleman ..................      9,780         --     *         2,300       7,480         --     *
Janet Coombs ....................    127,521    104,355     *        16,428     111,093     93,093     *
David Coronna ...................     32,690     32,690     *         6,000      26,690     26,690     *
Jose Maria Costa ................     60,000         --     *        12,000      48,000         --     *
Massimo Costa ...................     11,110         --     *        11,110          --         --     *
Charles Courtier ................     52,000     46,965     *        10,000      42,000     36,965     *
Michael Cozens ..................     26,715     20,865     *        20,000       6,715        865     *
Dominique Damato ................     73,050     73,050     *        15,000      58,050     58,050     *
Donald H. Davis .................     76,320     50,685     *        19,080      57,240     50,685     *
Ferdinand de Bakker .............    151,740         --     *        60,000      91,740         --     *
Pierre de Roualle ...............    131,550     97,980     *        25,000     106,550     72,980     *
Jerome Dean .....................     93,570     35,310     *        18,000      75,570     35,310     *
Joseph E. Dedeo .................    469,602         --     *       134,172     335,430         --     *
Lawrence Deutsch ................     41,380     17,245     *        19,660      21,720         --     *
Shelley Diamond .................     55,695         --     *        13,314      42,381         --     *
Michael J. Dolan (1)(2)..........    419,625    104,340     *        41,926     377,699    104,340     *
Terry Dukes .....................     38,720     35,495     *         6,150      32,570     29,345     *
Daryl Elliott ...................     27,185     20,885     *        20,885       6,300         --     *
Daisy Exposito ..................    115,501     24,031     *        26,953      88,548         --     *
Michael Faems ...................    135,840         --     *        20,440     115,400         --     *
Charles P. Farley ...............     28,225     10,440     *         2,100      26,125     10,440     *
Peter Farnell-Watson ............     47,494         --     *        14,494      33,000         --     *
John Fenton .....................     37,875         --     *         6,500      31,375         --     *
Ian Ferguson Brown ..............     44,537         --     *         2,250      42,287         --     *
Patrick Ford ....................     26,865     26,055     *         6,055      20,810     20,000     *
Richard Ford ....................     40,020     36,795     *         7,500      32,520     29,295     *
Clark J. Frankel ................    104,352         --     *        30,000      74,352         --     *
Volker Franz ....................     25,085     25,085     *        16,385       8,700      8,700     *
Eric Fredericks .................     91,440         --     *        80,000      11,440         --     *
John Frew .......................     27,300     12,045     *         6,030      21,270      6,015     *
Enrico Gervasi ..................     71,220         --     *        12,033      59,187         --     *
Christopher Grabenstein .........     50,940     46,965     *        10,188      40,752     36,777     *
William Green ...................     91,805         --     *        10,000      81,805         --     *
David E. Greene .................     55,220         --     *         5,000      50,220         --     *
Victor Gutierrez ................     30,390         --     *        27,145       3,245         --     *
Cynthia Hampton .................     29,310     26,085     *        10,000      19,310     16,085     *
Tom Hansen ......................     29,310     25,335     *         2,000      27,310     23,335     *
Peter Harleman ..................     45,095     15,660     *        16,000      29,095     15,660     *
Fred Hawrysh ....................     19,905     19,905     *         5,000      14,905     14,905     *
Jan Hedquist ....................    182,610     95,655     *        36,522     146,088     59,133     *
</TABLE>


                                       58
<PAGE>



<TABLE>
<CAPTION>
                                          BENEFICIAL OWNERSHIP                       BENEFICIAL OWNERSHIP
                                           PRIOR TO OFFERINGS                          AFTER OFFERINGS
                                    --------------------------------            ------------------------------
                                     SHARES AND                        SHARES    SHARES AND
                                       VESTED      VESTED               BEING      VESTED     VESTED
                                       OPTIONS    OPTIONS   PERCENT     SOLD      OPTIONS    OPTIONS   PERCENT
                                    ------------ --------- --------- ---------- ----------- --------- --------
<S>                                 <C>          <C>       <C>       <C>        <C>         <C>       <C>
Per Heggenes ......................     87,255     66,960        *     17,451      69,804     49,509       *
Stefan Himpe ......................      5,500         --        *      3,000       2,500         --       *
Toby Hoare ........................    209,839    121,020        *     55,000     154,839     66,020       *
Barry Hoffman .....................     34,095         --        *      6,800      27,295         --       *
Charles Hollenkamp ................      6,990         --        *      3,000       3,990         --       *
James W. Hood .....................    168,520         --        *     45,000     123,520         --       *
Penny Hooper ......................     93,945     23,595        *     14,000      79,945     23,595       *
Roseanne Horn .....................     28,560     12,660        *     12,675      15,885     12,660       *
Peter Horovitz ....................     41,373     37,398        *     32,828       8,545      4,570       *
Richard Hosp ......................     34,240         --        *     30,000       4,240         --       *
Eric Garrison Hoyt ................     79,465     71,590        *      7,670      71,795     63,920       *
Brian Hubbard .....................     17,025         --        *      5,000      12,025         --       *
Jeff Hunt .........................     81,463     29,856        *     17,014      64,449     12,842       *
Gigliola Ibba .....................     85,410     36,210        *     21,000      64,410     36,210       *
Robert Igiel ......................    208,690    208,690        *     52,170     156,520    156,520       *
Barbara Jack ......................    464,631    395,565        *    178,560     286,071    279,292       *
Paal Marius Jebsen ................     13,745     13,695        *     11,085       2,660      2,610       *
William Johnston ..................     74,185     60,000        *     19,185      55,000     55,000       *
James Kaplove .....................     41,680      8,230        *      4,000      37,680      4,230       *
Mary Ellen Kenny ..................     67,458      5,535        *     14,796      52,662      5,535       *
Kevin King ........................     31,441     26,085        *     25,000       6,441      1,085       *
Edna Kissmann .....................     52,220         --        *     21,500      30,720         --       *
Jackie Koh ........................     27,535     27,535        *     27,535          --         --       *
Christopher Komisarjevsky .........    150,377    109,575        *     22,557     127,820     87,018       *
Satish Korde (2)...................    967,265     39,735      1.4%    96,727     870,538     39,735     1.2%
Philippe Krakowsky ................     43,169     26,085        *      7,375      35,794     26,085       *
Ingo Krauss .......................    391,725         --        *    162,000     229,725         --       *
Kurt Krauss .......................     21,948         --        *      3,120      18,828         --       *
Stephanie Kugelman ................    307,277     88,485        *     57,011     250,266     88,485       *
Mitchell Kurz .....................    527,577         --        *    356,000     171,577         --       *
Jay Kushner .......................     68,960     37,000        *     11,994      56,966     37,000       *
Marta La Rock .....................     20,060     16,085        *     15,000       5,060      1,085       *
Jean-Paul Lafaye ..................    322,980    225,825        *     64,400     258,580    180,825       *
Timothy Laing .....................     35,000     35,000        *     25,000      10,000     10,000       *
Robert Lallamant ..................     97,830         --        *     19,566      78,264         --       *
Kevin Lavan .......................     49,807     12,000        *      9,000      40,807     12,000       *
Mark Levine .......................     76,095         --        *     15,219      60,876         --       *
Marco Lombardi ....................    105,205     20,865        *     16,680      88,525     20,865       *
Bennett R. Machtiger ..............     66,950     12,000        *      6,450      60,500     12,000       *
Duncan Mackinnon ..................     28,915     28,915        *      7,000      21,915     21,915       *
John F. Maltese ...................     67,932     13,575        *     13,575      54,357         --       *
Helmut Matthies ...................    367,090         --        *    174,503     192,587         --       *
Martin Maurice ....................     82,830         --        *     16,000      66,830         --       *
Robert M. McDuffey ................     52,530     49,305        *     10,506      42,024     38,799       *
John P. McGarry, Jr. ..............    722,647         --      1.1%   309,706     412,941         --       *
Austin McGhie .....................     64,365     56,490        *     22,875      41,490     33,615       *
David McLean ......................    159,270     42,600        *     31,853     127,417     34,081       *
Gordon McLean .....................     35,865     35,865        *     11,955      23,910     23,910       *
Bert Meerstadt ....................     88,315         --        *     14,440      73,875         --       *
William C. Melzer .................    415,379    401,879        *     73,300     342,079    328,579       *
Diane Meskill-Spencer .............    113,208     22,140        *     27,195      86,013     22,140       *
Craig Middleton ...................    204,974     26,085        *     34,700     170,274     26,085       *
David Minear ......................    162,045    111,855        *     40,000     122,045     71,855       *
Dominique Missoffe ................     77,370     48,600        *     15,474      61,896     48,600       *
Fernan Montero ....................    658,000         --        *    158,000     500,000         --       *
</TABLE>


                                       59
<PAGE>



<TABLE>
<CAPTION>
                                         BENEFICIAL OWNERSHIP                       BENEFICIAL OWNERSHIP
                                          PRIOR TO OFFERINGS                          AFTER OFFERINGS
                                   --------------------------------            ------------------------------
                                    SHARES AND                        SHARES    SHARES AND
                                      VESTED      VESTED               BEING      VESTED     VESTED
                                      OPTIONS    OPTIONS   PERCENT     SOLD      OPTIONS    OPTIONS   PERCENT
                                   ------------ --------- --------- ---------- ----------- --------- --------
<S>                                <C>          <C>       <C>       <C>        <C>         <C>       <C>
Fred Moolhuijsen .................     15,000         --     *        15,000          --         --     *
Frans Mootz ......................    106,488         --     *        26,622      79,866         --     *
John Morris ......................     57,603     47,388     *        11,519      46,084     35,869     *
Janice Muniz .....................     38,760     34,785     *        17,400      21,360     17,385     *
Bruce S. Nelson ..................    155,008    105,000     *        28,250     126,758    105,000     *
Charles G. Newton, Jr. ...........     18,000         --     *         3,600      14,400         --     *
Lori Nicholson ...................     61,176     15,660     *        10,000      51,176     15,660     *
Lars Nordstrom ...................     17,025     13,050     *        13,050       3,975         --     *
Laurie Null ......................     53,670     47,820     *        10,850      42,820     36,970     *
Hans Ohman .......................     17,025     13,050     *        13,050       3,975         --     *
Steve Oroho ......................     73,512         --     *        59,010      14,502         --     *
Stewart Owen .....................    200,363    119,265     *        33,054     167,309    119,265     *
Santiago Alonso Paniagua .........     52,184     35,055     *        38,715      13,469     10,590     *
Manuel Perez .....................    171,535         --     *        40,704     130,831         --     *
Diane Perlmutter .................     31,975      8,940     *         8,035      23,940      8,940     *
Graham Phillips ..................     52,399         --     *        40,000      12,399         --     *
Dan Plouffe ......................      3,300         --     *         3,300          --         --     *
Tim Pollak .......................    625,557         --     *       264,000     361,557         --     *
Michael Porter ...................     17,000     17,000     *         2,500      14,500     14,500     *
William A. Power .................    210,865         --     *        42,000     168,865         --     *
Tom Pratt ........................     12,110      7,385     *         6,385       5,725      1,000     *
Joerg Puphal .....................     12,970      6,960     *         9,745       3,225         --     *
John E. Putnam ...................     31,237      9,172     *         9,172      22,065         --     *
Matthias Quadflieg ...............      5,460      1,485     *         1,484       3,976          1     *
Serge Rancourt ...................    121,895         --     *       121,895          --         --     *
Sheila Raviv .....................     36,240         --     *        20,000      16,240         --     *
Courtney Reeser ..................     56,388     50,088     *        10,017      46,371     40,071     *
Ken Rietz ........................    125,650    117,390     *        31,000      94,650     86,390     *
Jorg Rindlisbacher ...............     45,640         --     *        19,500      26,140         --     *
Jorge Rodriguez ..................    104,235     90,315     *         1,755     102,480     90,315     *
Robert Rosiek ....................     52,170         --     *         2,170      50,000         --     *
John J. Ross .....................     50,395     47,170     *        10,000      40,395     37,170     *
Maggie Ross ......................     47,460     21,735     *         4,000      43,460     21,735     *
James Rossman ....................     58,410     11,955     *        38,580      19,830     11,955     *
Seith Rothstein ..................    135,660     71,925     *        33,915     101,745     71,925     *
Alain Rousset ....................    310,638    216,375     *        55,352     255,286    161,023     *
Amy Rubenstein ...................     73,680     15,660     *        14,736      58,944     15,660     *
Nicholas Rudd ....................    130,440         --     *        39,132      91,308         --     *
Cas Saeys ........................     27,465         --     *        27,465          --         --     *
Michael Samet ....................    218,552         --     *        77,136     141,416         --     *
John Sanders .....................    156,385    125,275     *       112,435      43,950     12,840     *
Chris Savage .....................     54,795     54,795     *        52,000       2,795      2,795     *
Matthew Schetlick ................     83,485     60,870     *         8,185      75,300     60,870     *
Angelika Schug ...................      6,085      6,085     *         3,400       2,685      2,685     *
Gertrude Schutz ..................     32,085      6,000     *        11,217      20,868         --     *
Tom Schwartz .....................     29,310      8,700     *         3,500      25,810      8,700     *
James Scielzo ....................     94,932     23,052     *        23,052      71,880         --     *
Steve Seyferth ...................     86,510     86,510     *        17,300      69,210     69,210     *
Keith Sharp ......................     70,968      8,352     *        14,194      56,774         --     *
Jessie Shaw ......................     29,170     25,195     *        10,000      19,170     15,195     *
Alan Sheldon .....................    616,310         --     *       116,310     500,000         --     *
Thomas Shortlidge ................    227,130         --     *        44,000     183,130         --     *
Richard Sinreich .................     47,695         --     *         7,695      40,000         --     *
Robert Sive ......................     53,590     50,365     *        13,236      40,354     37,129     *
Barbara Smith ....................     58,670     10,440     *        10,000      48,670     10,440     *
</TABLE>


                                       60
<PAGE>



<TABLE>
<CAPTION>
                                              BENEFICIAL OWNERSHIP                       BENEFICIAL OWNERSHIP
                                               PRIOR TO OFFERINGS                          AFTER OFFERINGS
                                        --------------------------------            ------------------------------
                                         SHARES AND                        SHARES    SHARES AND
                                           VESTED      VESTED               BEING      VESTED     VESTED
                                           OPTIONS    OPTIONS   PERCENT     SOLD      OPTIONS    OPTIONS   PERCENT
                                        ------------ --------- --------- ---------- ----------- --------- --------
<S>                                     <C>          <C>       <C>       <C>        <C>         <C>       <C>
Sylvia Soler ..........................     87,510     75,225        *      5,000       82,510    75,225       *
Linda Srere ...........................    163,464     37,545        *     50,000      113,464    37,545       *
Christoph Stadeler ....................     93,580         --        *     85,705        7,875        --       *
Stanley Stefanski .....................    455,154    111,675        *    160,642      294,512        --       *
Peter Steigrad ........................     51,185     51,185        *      8,000       43,185    43,185       *
Debra Stern-Marrone ...................     90,655         --        *     10,000       80,655        --       *
Peter Stringham .......................     76,722     45,000        *      7,672       69,050    45,000       *
John Swan .............................    144,045     39,825        *     28,000      116,045    39,825       *
Jane Talcott ..........................     26,085      2,805        *      5,217       20,868     2,805       *
Charlee Taylor-Hines ..................     20,130     16,620        *      7,500       12,630     9,120       *
Lars Thalen ...........................     16,000     10,440        *     16,000           --        --       *
Clay Timon ............................    530,745    521,745        *     85,088      445,657   436,657       *
Alan Vandermolen ......................     33,390     33,390        *     33,390           --        --       *
John Vanderzee ........................    130,440    130,440        *     39,132       91,308    91,308       *
Edward H. Vick (1)(2)..................  1,384,710    895,245      2.0%   130,567    1,254,143   895,245     1.8%
Marvin Waldman ........................    102,425      5,880        *     25,305       77,120     4,704       *
Paula Waters ..........................     41,745     41,745        *     10,000       31,745    31,745       *
Charles Webre .........................    127,176     55,656        *     55,656       71,520        --       *
Gus Weill .............................     26,610     13,560        *     13,560       13,050        --       *
Robert Wells ..........................    174,270     47,595        *     12,500      161,770    47,595       *
Anders Wester .........................    153,900     70,935        *     22,965      130,935    70,935       *
Bruno Widmer ..........................    267,205         --        *     40,000      227,205        --       *
James Williams ........................     93,870     76,765        *     16,000       77,870    60,765       *
Allan Winneker ........................    148,290    105,030        *     44,487      103,803    99,093       *
Bob Wyatt .............................      9,780         --        *      2,500        7,280        --       *
Kenneth Yagoda ........................     59,580     15,375        *     13,116       46,464    15,375       *
Joanne Zaiac ..........................    138,147         --        *     27,629      110,518        --       *
Michael Zeigler .......................      6,875      2,900        *      2,900        3,975        --       *

KnowledgeBase Marketing Selling Stockholders:
207 Ventures, LLC .....................     16,281         --        *     14,652        1,629        --       *
Wand Affiliates Fund L.P. .............        631         --        *        567           64        --       *
Wand Equity Portfolio II, L.P. ........     62,446         --        *     56,201        6,245        --       *
Wand/CMS Investments I, L.P. ..........     62,842         --        *     56,556        6,286        --       *
Wand/CMS Investments II, L.P. .........     21,490         --        *     19,340        2,150        --       *
Wand/CMS Investments III, L.P. ........     37,329         --        *     33,595        3,734        --       *
Wand/CMS Investments IV, L.P. .........     69,871         --        *     62,883        6,988        --       *
Tom Benedict ..........................         52         --        *         46            6        --       *
Bertrand Billiot ......................        183         --        *        164           19        --       *
Todd Board ............................      1,756         --        *        790          966        --       *
Ret Boney .............................        782         --        *        703           79        --       *
Joe Branch ............................        183         --        *        164           19        --       *
Clifton J. Brayshaw ...................        403         --        *        181          222        --       *
Thomas V. Butta .......................      7,278         --        *      6,550          728        --       *
Marti Campbell ........................         52         --        *         46            6        --       *
Shawn Cheston .........................        105         --        *         94           11        --       *
Thomas A. Cook ........................        968         --        *        697          271        --       *
Steve Cureton .........................         83         --        *         74            9        --       *
Dave Dietrich .........................         42         --        *         37            5        --       *
Beryle P. Faier .......................      2,016         --        *      1,814          202        --       *
Susan D. Faulk ........................     16,125         --        *      7,256        8,869        --       *
Joseph Ficarra III ....................      1,209         --        *        871          338        --       *
Wilfer Garcia .........................        322         --        *        232           90        --       *
M. Peggy R. Garner ....................        161         --        *        144           17        --       *
Wayne Gibbons .........................        183         --        *        164           19        --       *
</TABLE>


                                       61
<PAGE>



<TABLE>
<CAPTION>
                                              BENEFICIAL OWNERSHIP                     BENEFICIAL OWNERSHIP
                                               PRIOR TO OFFERINGS                        AFTER OFFERINGS
                                        --------------------------------          ------------------------------
                                         SHARES AND                       SHARES   SHARES AND
                                           VESTED      VESTED              BEING     VESTED     VESTED
                                           OPTIONS    OPTIONS   PERCENT    SOLD     OPTIONS    OPTIONS   PERCENT
                                        ------------ --------- --------- -------- ----------- --------- --------
<S>                                     <C>          <C>       <C>       <C>      <C>         <C>       <C>
Roger L. Hackman ......................    179,079      --        *       80,586     98,493       --       *
Billy R. Howard .......................      2,016      --        *          907      1,109       --       *
E. Dean Jones .........................      2,016      --        *        1,814        202       --       *
Mike Keheler ..........................        293      --        *          263         30       --       *
Carol King ............................         42      --        *           37          5       --       *
Tracy King ............................         42      --        *           37          5       --       *
Melissa E. Legge ......................      1,612      --        *        1,450        162       --       *
Lerner Family Irrevocable Trust .......     48,521      --        *       21,834     26,687       --       *
Steve Lerner ..........................     65,717      --        *       29,570     36,147       --       *
Julie Mathison ........................         44      --        *           39          5       --       *
Guadalupe Mendoza .....................      1,612      --        *        1,450        162       --       *
Neesha Mirchandani ....................        105      --        *           47         58       --       *
Lynne F. Moneypenny ...................      2,016      --        *        1,814        202       --       *
Geoffrey Monsees ......................         98      --        *           88         10       --       *
William H. Moore ......................      2,016      --        *          907      1,109       --       *
Michael E. Patterson ..................      2,016      --        *        1,361        655       --       *
Henry B. Ponder .......................    201,110      --        *       90,498    110,612       --       *
Jim Protzman ..........................     60,287      --        *       51,546      8,741       --       *
Archie Purcell ........................     94,251      --        *       84,825      9,426       --       *
Dana Raburn ...........................        183      --        *          164         19       --       *
Rob Sandefuer .........................         73      --        *           65          8       --       *
Charles Sanders .......................         73      --        *           65          8       --       *
Robert Sher ...........................      6,432      --        *        5,788        644       --       *
William A. Thornton ...................        161      --        *          144         17       --       *
Carter J. Wagner ......................      1,612      --        *          870        742       --       *
Scott Watkins .........................        139      --        *          125         14       --       *
Christian Wright ......................         84      --        *           75          9       --       *
Michelle Wright .......................         73      --        *           65          8       --       *
Conroy Zien ...........................         42      --        *           37          5       --       *
Gary J. Zupke .........................      2,016      --        *        1,180        836       --
</TABLE>


- ----------
  * Less than one percent.


(1)  This  amount does not include  any of the  34,853,595  shares  beneficially
     owned by the management voting trust prior to the common stock offerings in
     excess of the amount  reported as  beneficially  owned by the  stockholder,
     which the stockholder may be deemed to beneficially  own as a result of the
     stockholder's  position as a voting trustee of the management voting trust.
     The stockholder  disclaims  beneficial  ownership of any of these shares in
     excess  of  the  amount  reported  above  as  beneficially   owned  by  the
     stockholder.

(2)  This amount does not include any of the 2,100,980 shares beneficially owned
     prior to the common stock offerings,  or the 1,459,508 shares  beneficially
     owned after the common stock  offerings,  by stockholders who acquired such
     shares in connection  with Y&R's  acquisition of  KnowledgeBase  Marketing,
     which the stockholder may be deemed to beneficially  own as a result of the
     stockholder's having a voting proxy over such shares.




                                       62
<PAGE>

                         DESCRIPTION OF CAPITAL STOCK


       Y&R  is authorized to issue 250,000,000 shares of common stock, par value
$0.01  per  share, and 10,000,000 shares of preferred stock, par value $0.01 per
share.  As  of May 21, 1999, Y&R's issued and outstanding capital stock consists
of   67,758,242   shares   of  issued  and  outstanding  common  stock  held  by
approximately  1,135  holders  and  87  shares  of  issued and outstanding Money
Market  Preferred  Stock,  par value $0.01 per share held by one holder. Also as
of  May  21,  1999, an additional 28,448,743 shares of common stock are issuable
upon  exercise  of  outstanding  options.  All  of  Y&R's issued and outstanding
capital stock has been fully paid.


       The  following  description of Y&R's capital stock does not purport to be
complete  and  is  subject  to and qualified in its entirety by reference to our
certificate  of incorporation and by-laws, which are included as exhibits to the
registration  statement  of  which  this  prospectus  forms  a  part, and by the
provisions of applicable Delaware law.

       Our  certificate of incorporation and by-laws contain provisions that are
intended   to  enhance  the  likelihood  of  continuity  and  stability  in  the
composition  of  the  board  of  directors  and  which  may  have  the effect of
delaying,  deterring,  or  preventing  a future takeover or change in control of
Y&R  unless  the  takeover  or  change  in  control  is approved by the board of
directors.

COMMON STOCK

       The  holders  of  common stock are entitled to one vote for each share on
all  matters voted on by stockholders, and the holders of common stock, together
with  the  holders of shares of money market preferred stock, possess all voting
power,  except as otherwise required by law or as provided in the certificate of
incorporation.  Holders  of  common  stock  who  are  employees  of  Y&R  or its
affiliates  are subject to the provisions of the management voting trust and the
amended  stockholders'  agreement. See "--The Management Voting Trust Agreement"
and  "--The  Stockholders'  Agreement."  The holders of common stock do not have
cumulative  voting  rights.  Holders  of common stock do not have any preemptive
right  to  subscribe  for  or  purchase  any kind or class of securities of Y&R.
Holders  of  common stock have no subscription, conversion or redemption rights,
and  will  not  be  subject  to  further  calls  or  assessments. Subject to any
preferential  or  other rights of any outstanding series of preferred stock that
may  be  designated  by  the board of directors, the holders of common stock are
entitled  to  the dividends, if any, as may be declared from time to time by the
board  of  directors.  Our credit facility permits the payment of cash dividends
except  in  the  event  of  a continuing default under the credit agreement. See
"Price  Range  of  Common  Stock  and  Dividend  Policy" for a discussion of our
dividend  policy.  In the event of the liquidation, dissolution or winding up of
Y&R,  holders  of  common  stock will be entitled to receive on a pro rata basis
any  assets  of Y&R remaining after provision for payment of creditors and after
payment of any liquidation preferences to holders of preferred stock.


PREFERRED STOCK

       Y&R  is  authorized  to  issue  10,000,000 shares of preferred stock. The
board  of  directors  has the authority to establish and designate series of the
preferred  stock  and,  except with respect to the money market preferred stock,
to  fix  the  number of shares constituting each series, to fix the designations
and  the  relative  rights,  preferences  and  limitations of the shares of each
series  and  the  variations in the relative rights, preferences and limitations
as   between  series,  and  to  increase  and  decrease  the  number  of  shares
constituting  each  series.  See  "--Authorized  But Unissued Capital Stock" and
"--Anti-Takeover  Effects of Provisions of the Certificate of Incorporation, the
By-Laws, the Rights Plan and Delaware Law--Preferred Stock."

       The   certificate  of  incorporation  designates  an  initial  series  of
preferred  stock,  consisting  of  50,000  shares, as the money market preferred
stock.  Holders of money market preferred stock are entitled to receive, subject
to  declaration  by  the  board of directors, cumulative cash dividends that are
payable  quarterly  and  calculated  with reference to the interest rate for the
three-month  London interbank deposit market. On or after December 12, 2001, any
money  market  preferred stock issued and outstanding for five years may, at the
option of the board of directors and subject to providing


                                       63
<PAGE>

holders  with notice of redemption, be redeemed by Y&R at a redemption price per
share  of $115.00 together with all accrued and unpaid dividends. Redeemed money
market  preferred  stock  may be reissued by the board of directors as shares of
the  initial  series or as shares of any other series of preferred stock. Shares
of  money  market  preferred  stock  are  not  convertible,  have  a liquidation
preference  of  $115.00 per share together with all accrued and unpaid dividends
and  have  voting  rights equal to one-tenth of one vote for each share of money
market preferred stock.

       The  certificate  of incorporation authorizes a series of preferred stock
designated  cumulative  participating  junior  preferred  stock,  consisting  of
2,500,000  shares,  in connection with the rights plan. For a description of the
rights   plan   and   the  junior  preferred  stock,  see  "--Rights  Plan"  and
"--Anti-Takeover  Effects of Provisions of the Certificate of Incorporation, the
By-Laws, the Rights Plan and Delaware Law."


AUTHORIZED BUT UNISSUED CAPITAL STOCK


       Based on the calculations set forth above, Y&R estimates that,  following
the  completion  of the  common  stock  offerings,  it will  have  approximately
180,245,272  shares of  authorized  but  unissued  common  stock  (including  an
aggregate  of  23,854,152  shares  reserved  for  issuance  upon the exercise of
options  issued to employees,  2,598,105  shares  reserved for issuance upon the
exercise of options issued to  recapitalization  investors,  3,075,000 shares of
common stock reserved for issuance upon the exercise of options to be granted to
employees  on the date of this  prospectus  and 275,000  shares of common  stock
reserved for issuance upon the exercise of options to be granted to employees of
KnowledgeBase  Marketing in connection  with the  acquisition  of  KnowledgeBase
Marketing)  and 9,999,913  shares of  authorized  but unissued  preferred  stock
(including the 2,500,000 shares  designated as junior preferred stock and 49,913
shares  designated  as money  market  preferred  stock).  Delaware  law does not
require stockholder approval for the issuance of authorized shares. However, the
listing requirements of the New York Stock Exchange,  which apply so long as the
common stock is listed on the New York Stock Exchange, require prior stockholder
approval of specified  issuances,  including  issuances of shares bearing voting
power equal to or exceeding 20% of the pre-issuance  outstanding voting power or
pre-issuance  outstanding  number of shares of common  stock.  These  additional
shares  could be used for a variety  of  corporate  purposes,  including  future
public  offerings  to  raise  additional  capital  or  to  facilitate  corporate
acquisitions.  Y&R currently does not have any plans to issue additional  shares
of common  stock or  preferred  stock  other than in  connection  with  employee
compensation plans. See "Management--Executive Compensation." One of the effects
of the existence of unissued and unreserved common stock and preferred stock may
be to enable  the board of  directors  to issue  shares to persons  friendly  to
current  management.  This type of  issuance  could  render  more  difficult  or
discourage  an  attempt to obtain  control  of Y&R by means of a merger,  tender
offer,  proxy contest or otherwise,  and thereby protect the continuity of Y&R's
management  and possibly  deprive the  stockholders  of the  opportunity to sell
their shares of common stock at prices  higher than  prevailing  market  prices.
These  additional  shares  also could be used to dilute the stock  ownership  of
persons seeking to obtain control of Y&R pursuant to the operation of the rights
plan, which is discussed below.  See  "--Anti-Takeover  Effects of Provisions of
the  certificate  of  incorporation,  the by-laws,  the Rights Plan and Delaware
Law."



THE MANAGEMENT VOTING TRUST AGREEMENT

       Under  the  management  voting  trust agreement, the management investors
and  the  restricted  stock  trust  are  required to deposit with the management
voting  trust  all  shares  of  common  stock  and  all  shares  of money market
preferred  stock  acquired  by  them  prior to the termination of the management
voting  trust,  including  common  stock  acquired upon the exercise of options,
distributions  from  the  restricted stock trust or otherwise. Common stock sold
in  the  public  market  by  management investors and the restricted stock trust
will be withdrawn from, and delivered free of, the management voting trust.

       The  management  voting trust has the unqualified right and power to vote
and to execute consents with respect to all shares of


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common  stock  and  all  shares  of  money  market  preferred  stock held by the
management  voting  trust.  The voting rights of the management voting trust are
exercised  by members of senior management of Y&R, in their capacities as voting
trustees.  The  current  voting  trustees  are  Peter A. Georgescu, Stephanie W.
Abramson,  Thomas D.  Bell, Jr.,  Michael  J.  Dolan, Satish Korde and Edward H.
Vick,  each  of  whom  is currently a member of the senior management of Y&R. So
long  as Peter A. Georgescu, or a successor chief executive officer elected with
the  approval  of  the  management voting trust, is a voting trustee, any action
(1) approved  in  writing or at a meeting by Peter A. Georgescu or his successor
and  any  two  other  voting  trustees  and  (2) any  action  approved  over the
objection  of  Peter A.  Georgescu  or  his successor at a meeting of the voting
trustees  by  an  aggregate  vote  of voting trustees equal to not less than the
total  number  of voting trustees then in office minus two, shall constitute the
action  of, and shall be binding upon, the management voting trust (unless there
shall  be  fewer  than  seven voting trustees then in office, in which event any
action  under clause (2) shall require the vote of all the voting trustees other
than  Peter A. Georgescu or his successor). The foregoing voting procedures will
also  apply  to  the  election  and  removal of voting trustees, to proposals to
increase  or  decrease  the  number of voting trustees and to proposals to amend
the foregoing voting procedures.

       The management voting trust will terminate when:

       o   no  person,   including  the   recapitalization   investors  and  the
           management  voting  trust,  is the  owner  of  more  than  20% of the
           outstanding shares;

       o   the number of shares of common  stock held by the  management  voting
           trust is less than 10% of the outstanding shares; or


       o   the voting  trustees  determine to terminate  the  management  voting
           trust.

       Under  an  irrevocable  unanimous written consent of the voting trustees,
the  management  voting  trust  will terminate 24 months after the completion of
the  IPO,  which  occurred  on  May 15, 1998, assuming no earlier termination in
accordance with its terms.

       The  management  voting  trust  has  issued  and  will issue voting trust
certificates  representing the shares of common stock and money market preferred
stock  deposited  with  it.  The  voting  trust  certificates are subject to the
transfer  restrictions  set  forth  in  the amended stockholders' agreement. See
"--The Stockholders' Agreement."

       Y&R  has  agreed  to  assume  all  liability and indemnify and defend all
voting  trustees and their successors, assigns, agents and servants from any and
all  losses  incurred  or asserted against any voting trustees relating to their
administration  of  the  management  voting  trust,  unless  there  is clear and
convincing  evidence  that  these  losses  were  proximately caused by an act or
omission  that  was  not taken in good faith or not reasonably believed to be in
the  best  interest  of  Y&R  and  the  management  investors  as  a  group. See
"Management--Limitation of Liability and Indemnification."

       Under  the  management  voting  trust  agreement  and  stock  option  and
restricted  stock  agreements,  each  of  the management investors is subject to
non-competition,  non-solicitation,  confidentiality  and notice requirements in
connection  with  the  termination of that person's employment. They include the
following:

       o   for one year after termination of employment,  a management  investor
           may not work for any  competitor  of Y&R on the account of any client
           of Y&R or any of its affiliates with whom the management investor had
           a direct  relationship  or as to which the management  investor had a
           significant supervisory responsibility or otherwise was significantly
           involved at any time during the two years prior to termination;

       o   for six months  after  termination  of  employment,  (1) a management
           investor with principally corporate type job responsibilities that do
           not principally involve client service related functions may not work
           for a principal  competitor  of Y&R or any of its  affiliates  in any
           substantially  similar  role  as  that  held  with  Y&R or any of its
           affiliates  during  the two  years  prior to  termination,  and (2) a
           management investor with principally client service


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<PAGE>

           related  responsibilities may not work for a competitor of Y&R or its
           affiliates  on  the  account  of  or  directly  for  any  substantial
           competitor of any client of Y&R or any of its affiliates for whom the
           management  investor had  substantial  responsibility  during the two
           years prior to termination;

       o   for one year after termination of employment,  a management  investor
           may not (1) directly or indirectly  solicit or hire, or assist in the
           soliciting  or hiring of, any  person  employed  by Y&R or any of its
           affiliates as of the date of  termination  or any person who was then
           being  recruited by Y&R or any of its  subsidiaries or (2) induce any
           Y&R employee to terminate  his or her  employment  with Y&R or any of
           its affiliates;

       o   a management investor shall keep confidential information of Y&R, its
           affiliates and their clients  learned  during his or her  employment;
           and

       o   a management  investor  shall give six weeks written  notice prior to
           voluntary termination unless a shorter period is approved by Y&R.

       Y&R  has  agreed,  under  the  management voting trust agreement, to give
each   management  investor  six  months'  severance  pay  upon  termination  of
employment  for  any  reason  other than for cause, as defined in the management
voting  trust  agreement,  and each management investor is required to waive any
possible  right  to  more than six months' severance pay or similar compensation
and any claims for damages under any employment agreement.


THE STOCKHOLDERS' AGREEMENT

       In   connection   with   the   recapitalization   of  Y&R  in  1996,  the
recapitalization  investors,  the  management  investors,  the  restricted stock
trust,  the  management  voting  trust  and  Y&R  entered  into  a stockholders'
agreement  with  respect  to  the  restrictions  on transferability of shares of
common  stock  and  related  voting  trust certificates, and with respect to the
management  of Y&R. Upon completion of the IPO, that stockholders' agreement was
terminated,  and  the  H&F  investors,  the management investors, the management
voting trust and Y&R entered into an amended stockholders' agreement.


       RIGHT  TO  NOMINATE DIRECTORS. Under the amended stockholders' agreement,
the  H&F  investors  have  the right to nominate and have elected two members of
the  board  of directors for so long as they continue to hold, in the aggregate,
at  least  10%  of  the  outstanding  shares,  and  one  member  of the board of
directors  for  so  long as they continue to hold, in the aggregate, at least 5%
of  the  outstanding  shares.  Outstanding  shares  is  defined  in  the amended
stockholders'  agreement to include all shares of common stock subject to vested
options, not including options that would vest on a change in control.


       TRANSFER  RESTRICTIONS.  Under  the  amended stockholders' agreement, the
transfer  restrictions  described  below apply. Purported transfers in violation
of these restrictions will be null and void.


       H&F  investors  may  not  transfer  shares  of  common  stock, options to
purchase common stock or other voting capital stock:


       o   prior to termination of the management voting trust (which will occur
           no later than the second  anniversary  of the completion of the IPO),
           if at least 20% of the  outstanding  shares  are then  subject to the
           management  voting trust, to any party who as a result thereof would,
           together with its  affiliates,  own a percentage  of the  outstanding
           shares  that is  greater  than the  percentage  then  subject  to the
           management voting trust; or


       o   after the termination of the management voting trust and (1) prior to
           the  first  anniversary  of the  termination,  to any  party who as a
           result thereof would, together with its affiliates,  own a percentage
           of the outstanding shares that is greater than the greater of (a) 20%
           and (b) the  percentage  of the  outstanding  shares  subject  to the
           management  voting trust upon termination  thereof (the  "termination
           percentage")  less 5% and (2) from and after the first anniversary of
           the termination of the management


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<PAGE>

           voting trust until  December  12, 2002,  to any party who as a result
           thereof would, together with its affiliates,  own a percentage of the
           outstanding  shares  that is greater  than the greater of (a) 20% and
           (b) the termination percentage less 10%,

       unless, in any of these cases:

       o   Y&R fails to arrange  for the sale of the shares to a third party for
           the benefit of the H&F  investors at a price to the H&F investors not
           less than the price  proposed to be paid by the proposed  transferee;
           and

       o   the management  voting trust,  or,  following its  termination,  Y&R,
           consents  to  the  proposed  transfer,   which  consent  may  not  be
           unreasonably withheld.

       Prior  to  termination of the management voting trust, proposed transfers
of  shares  of  common  stock,  options to purchase common stock or other voting
capital  stock  by  management  investors,  other  than  transfers  by  will  or
intestate  succession,  to  any party who as a result thereof, together with its
affiliates,  would  own more than 20% of the outstanding shares are subject to a
right  of  first  refusal  by  each of Y&R and the H&F investors, exercisable in
that order.


TRANSFER RESTRICTIONS

       The  following  transfer  restrictions  apply  to  shares of common stock
issued  to management investors under Regulation S under the Securities Act, but
will  not  apply  to  shares of common stock sold in the common stock offerings.
Under  the  by-laws,  any direct or indirect sale, transfer, assignment, pledge,
hypothecation  or  other  encumbrance  or  disposition,  each  referred  to as a
"Transfer",  of  legal  or  beneficial ownership of any stock issued and sold by
Y&R  under  Regulation S  under  the  Securities  Act, may be made only under an
effective  registration  statement  under the Securities Act or in a transaction
that  is  exempt  from,  or not subject to, the registration requirements of the
Securities  Act.  Neither Y&R nor any of its employees or agents will record any
Transfer  prohibited  by the preceding sentence, and the purported transferee of
a  prohibited  Transfer  will  not be recognized as a Y&R securityholder for any
purpose  whatsoever  in  respect  of  the  security  or  securities that are the
subject  of  the  prohibited  Transfer. The purported transferee in a prohibited
Transfer  will  not  be entitled, with respect to the securities purported to be
transferred,   to   any  rights  of  a  Y&R  securityholder,  including  without
limitation,  in  the case of common stock, the right to vote the common stock or
to  receive  dividends or distributions, if any, in respect of the common stock.
All  certificates  representing  securities subject to the transfer restrictions
set  forth  in  the by-laws will bear a legend to the effect that the securities
represented  by  the  certificates are subject to these restrictions, unless and
until  Y&R  determines  in  its  sole  discretion that the legend may be removed
consistent with applicable law.


NO PREEMPTIVE RIGHTS

       No  holder  of  any  class  of  stock  of Y&R has any preemptive right to
subscribe for or purchase any kind or class of securities of Y&R.


TRANSFER AGENT AND REGISTRAR

       The  transfer agent and registrar for the common stock is The Bank of New
York.


RIGHTS PLAN

       Y&R  has  adopted  the  rights  plan  and entered into a rights agreement
between  Y&R  and  The Bank of New York, as rights agent. Each outstanding share
of  common  stock  has  attached  to  it  one associated right. The terms of the
rights  are  set forth in the rights agreement. The certificate of incorporation
authorizes  the  board  of  directors to adopt a stockholder rights plan such as
the rights plan.

       Each  right  entitles the registered holder under specified circumstances
to  purchase  from Y&R one one-hundredth of a share of junior preferred stock at
a  purchase  price  of $87.50, subject to adjustment (the "purchase price"). The
purchase price is payable in cash or by certified check or bank draft.

       Junior  preferred  stock purchasable upon exercise of the rights will not
be  redeemable.  Each  share  of  junior  preferred  stock will be entitled to a
minimum preferential quarterly dividend payment of $1.00 per share but will be


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<PAGE>

entitled  to  an aggregate dividend of 100 times the dividend declared per share
of  common  stock.  In the event of liquidation, the holders of shares of junior
preferred  stock  will be entitled to a minimum preferential liquidation payment
of  $1  per  share,  plus  an  amount  equal to accrued and unpaid dividends and
distributions  thereon,  whether or not declared, to the date of the liquidation
payment.  Each  share  of  junior  preferred  stock  will have 100 votes, voting
together  with the common stock and the money market preferred stock and, in the
event  of  specified  dividend aggregates, will also have the right, voting as a
class,  to  elect  one  director.  In  the event of any merger, consolidation or
other  transaction  in which shares of common stock are exchanged, each share of
junior  preferred  stock  will  be  entitled  to  receive  100  times the amount
received  per  share  of  common  stock. These rights are protected by customary
anti-dilution  provisions.  Because of the nature of their dividend, liquidation
and  voting  rights,  the  value of the one-one-hundredth interest in a share of
junior   preferred   stock  purchasable  upon  exercise  of  each  right  should
approximate the value of one share of common stock.

       Until  the close of business on the distribution date, the rights will be
evidenced  by  the  certificates  representing  shares  of  common  stock and no
separate  right certificates will be issued or distributed. All shares of common
stock  issued  prior  to  the earlier of the distribution date or the expiration
date will be issued with rights.

       The term "distribution date" means the earlier of:

       o   the tenth business day after the stock acquisition date; and

       o   the tenth business day (or a later day as may be determined by action
           of the board of directors  prior to the time as any person becomes an
           acquiring  person) after the date of the  commencement  by any person
           (other than any company entity) of, or the first public  announcement
           of the  intent of any  person  (other  than any  company  entity)  to
           commence  (which  intention  to  commence  remains in effect for five
           business days after this  announcement),  a tender or exchange  offer
           the  completion  of which  would  result in any  person  becoming  an
           acquiring person.

       The  term  "stock  acquisition  date" means the time and day of the first
public  announcement,  including  by  the  filing  of  a  report pursuant to the
Exchange  Act, by Y&R or an acquiring person indicating that an acquiring person
has become an acquiring person.

       The term "acquiring person" means:

       (i)   any  person  (other  than  the H&F  investors  and  other  than any
             Permitted  H&F 15%  Transferee)  who or  which,  together  with all
             affiliates  and  associates  of that  person,  acquires  beneficial
             ownership of 15% or more of the then  outstanding  shares of common
             stock (other than as a result of an approved offer);

       (ii)  the H&F investors if the H&F investors,  together with all of their
             affiliates  and  associates,  acquire  beneficial  ownership of any
             additional   shares  of  common  stock  such  that  following  this
             acquisition (A) the H&F investors beneficially own in excess of 15%
             of the then  outstanding  shares  of  common  stock  and (B) if the
             management  voting  trust  is then  in  existence,  following  this
             acquisition the H&F investors beneficially own a greater percentage
             of the  diluted  shares  outstanding  than  the  percentage  of the
             diluted shares  outstanding  subject to the management voting trust
             at the time of this  acquisition (it being  understood that neither
             sales by, nor  termination  of, the  management  voting  trust will
             trigger  this   provision   absent  a  subsequent   acquisition  of
             beneficial  ownership of additional  shares by the H&F investors or
             any of their affiliates or associates); or

       (iii) any  Permitted  H&F 15%  Transferee  if  contemporaneously  with or
             subsequent to the transfer from the H&F investors  that resulted in
             that person becoming a Permitted H&F 15% Transferee, that Permitted
             H&F 15% Transferee,  together with all affiliates and associates of
             that Permitted H&F 15% Transferee, acquires beneficial ownership of
             any additional shares.

       Notwithstanding the foregoing:

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<PAGE>

       (1)   a person  shall not  become  an  acquiring  person if that  person,
             together with all of its  affiliates  and  associates,  becomes the
             beneficial  owner of 15% or more (in the case of clause  (i) above)
             of the then  outstanding  shares of  common  stock as a result of a
             reduction in the number of shares of common stock  outstanding  due
             to the  repurchase  of shares of common  stock by Y&R,  unless  and
             until such time as that person purchases or otherwise becomes (as a
             result of actions taken by that person or any of its  affiliates or
             associates) the beneficial owner of any additional shares of common
             stock; and

       (2)   the term  "acquiring  person" shall not include any company entity;
             and

       (3)   the term  "acquiring  person"  shall not  include any person who or
             which,  together with all affiliates and associates of that person,
             becomes the beneficial owner of 15% or more of the then outstanding
             shares of common  stock  (in the case of clause  (i)  above) or any
             additional  shares of common stock (in the case of clauses (ii) and
             (iii)  above) but who  acquired  beneficial  ownership of shares of
             common stock  inadvertently,  and that person  promptly (and in any
             event  within 10  business  days after being so  requested  by Y&R)
             enters into an irrevocable commitment  satisfactory to the board of
             directors  promptly  (and in any event within 20 business days or a
             shorter period as shall be determined by the board of directors) to
             divest,  and  thereafter   promptly  divests  as  required  by  the
             irrevocable  commitment,  sufficient shares of common stock so that
             that person,  together with all of its affiliates  and  associates,
             ceases  to be a  beneficial  owner  of 15%  or  more  of  the  then
             outstanding  shares  of common  stock  (in the case of  clause  (i)
             above) or any  additional  shares  of common  stock (in the case of
             clauses (ii) and (iii) above).

       The  term  "company entity" means any of Y&R, any wholly owned subsidiary
of  Y&R,  any  employee benefit plan or employee stock plan of Y&R or any wholly
owned  subsidiary  of  Y&R,  any person or entity holding shares of common stock
which  was organized, appointed or established by Y&R or any of its wholly owned
subsidiary  for  or  under  the  terms  of any employee benefit plan or employee
stock  plan,  the  management  voting  trust,  the  restricted  stock trust, the
trustees  under  the  management voting trust or the restricted stock trust, any
affiliate  or  associate  of the management voting trust or the restricted stock
trust  or  any  trustee under either of these trusts and any group that includes
the  management  voting  trust,  the  restricted  stock trust, any trustee under
either of these trusts or any affiliate or associate thereof.

       The  term  "Permitted  H&F  15%  Transferee"  means  any  person who is a
Permitted  H&F  Transferee who or which, immediately after the transfer from the
H&F  investors that resulted in that person becoming a Permitted H&F Transferee,
together  with  all  affiliates and associates of that person, is the beneficial
owner of 15% or more of the then outstanding shares of common stock.

       The  term  "Permitted  H&F  Transferee"  means  any  person that acquires
beneficial  ownership  of  shares  of  common  stock from the H&F investors in a
transfer  that is either not restricted under, or occurs in compliance with, the
transfer  restrictions  applicable to the H&F investors set forth in the amended
stockholders' agreement.

       The  term "approved offer" means a tender offer or exchange offer for all
the  outstanding  shares  of  common  stock  which  is  at  a price and on terms
approved,  prior  to  the  acceptance  for payment of shares under the tender or
exchange offer, by the board of directors.

       The  term "diluted shares outstanding" as of any given time means the sum
of  (a) the  number  of  shares  of  common  stock  then  issued and outstanding
(including  all  shares  of common stock held in the restricted stock trust) and
(b) the  number of shares of common stock issuable upon exercise of the (1) HFCP
options,  as  defined  in  the amended stockholders' agreement, and the rollover
options  and  (2) all  other  options,  warrants  and rights to acquire, and the
conversion  of  any  securities convertible into, shares of common stock, to the
extent  these rights to acquire shares of common stock are then exercisable. For
purposes of clause (ii)(B) of the definition of "acquiring


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<PAGE>

person"   above,   when   calculating  the  percentage  of  the  diluted  shares
outstanding  owned  by  the H&F investors or the management voting trust, as the
case  may  be, the H&F investors or the management voting trust, as the case may
be,  shall  be  deemed  to  own all shares of common stock beneficially owned by
them  assuming  the  exercise  of  all  of their options, warrants and rights to
acquire,  and  the conversion by them of any securities convertible into, shares
of  common  stock to the extent, but only to the extent, these rights to acquire
shares   of  common  stock  are  then  exercisable  by  them.  For  purposes  of
calculating   the   percentage  of  diluted  shares  outstanding  owned  by  the
management  voting trust, the management voting trust shall be deemed to own all
shares  of  common  stock  (including  all shares of common stock required to be
deposited  thereunder  upon  exercise  of  vested  options)  then subject to the
management voting trust.

       The  rights  agreement  provides  that,  until the distribution date, the
rights  will  be  transferred  with and only with the common stock. Certificates
representing  shares  of  common  stock  issued  prior  to  the  earlier  of the
distribution  date  and  the expiration date will contain a legend incorporating
the  rights  agreement  by reference. Until the distribution date, the surrender
for  transfer  of  any  of  the certificates representing shares of common stock
issued  prior  to the distribution date will also constitute the transfer of the
rights  associated  with the common stock represented by that certificate. Until
the  distribution  date,  the  number  of  rights  associated with each share of
common  stock  will  be proportionately adjusted in the event of any dividend in
common   stock   on   the   common   stock   or   subdivision,   combination  or
reclassification  of  the  common  stock.  In  the  event  that Y&R purchases or
acquires  any  shares of common stock prior to the distribution date, any rights
associated  with  those  shares  of  common  stock  shall be deemed canceled and
retired  so  that  Y&R  shall  not be entitled to exercise any rights associated
with  the  shares  of  common  stock  that are no longer outstanding. As soon as
practicable  following  the  distribution date, separate certificates evidencing
the  rights  will be mailed to holders of record of common stock as of the close
of  business  on  the  distribution  date and these separate rights certificates
alone  will  evidence  the  rights.  The  rights  are  not exercisable until the
distribution  date.  The  rights will expire at the close of business on May 31,
2008,  unless  they have previously expired in connection with an approved offer
or  have  been  previously  exchanged  for  shares  of common stock or have been
previously redeemed by Y&R as described below.

       Immediately  upon  the  stock acquisition date, proper provision shall be
made  so  that each holder of a right will thereafter have the right to receive,
upon  exercise,  common stock (or, in specified circumstances, cash, property or
other  securities  of  Y&R)  having  a  preexisting  market value (as of shortly
before  the  stock  acquisition  date),  equal  to  two  times  the then current
purchase  price  of  the  right. Notwithstanding any of the foregoing, following
the  occurrence  of  the  stock acquisition date, all rights that are, or (under
circumstances  specified  in  the  rights agreement) were, beneficially owned by
any acquiring person and specified related parties will become null and void.

       To  illustrate  the  rights  described  in  the preceding paragraph, at a
purchase  price of $87.50 per right, each right not owned by an acquiring person
(or  by specified related parties) following an event set forth in the preceding
paragraph   would  entitle  its  holder  to  purchase  common  stock  (or  other
consideration,  as  noted  above) with a preexisting market value of $175.00 for
$87.50.  Assuming that the common stock has a preexisting market value of $25.00
per  share  at that time, the holder of each right would be entitled to purchase
seven shares of common stock for $87.50.

       In  the  event  that,  at  any time following the stock acquisition date,
(1) Y&R  is  acquired  in  a merger or other business consolidation transaction,
(2) Y&R   is   the   surviving   corporation  in  a  merger  or  other  business
consolidation  with any person and the common stock is changed into or exchanged
for  stock or other securities of any other person or cash or any other property
(other  than,  in  the case of any transaction described in (1) or (2), a merger
or  consolidation  that  would  result  in  all  of the voting securities of Y&R
outstanding  immediately prior thereto continuing to represent all of the voting
securities  of  Y&R  or  the  surviving entity outstanding immediately after the
merger  or consolidation and holders of these securities not having changed as a
result  of  the  merger  or consolidation) or (3) 50% or more of Y&R's assets or
earning power is sold


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<PAGE>

or  transferred, each holder of a right (except rights that previously have been
voided  as  set  forth  above)  shall thereafter have the right to receive, upon
exercise,  common  stock of the acquiring company having a market value equal to
two times the then current purchase price of the right.

       The  purchase  price  payable,  and  the  fraction  of  a share of junior
preferred  stock  or other securities or property issuable, upon exercise of the
rights are subject to adjustment from time to time to prevent dilution:

       o   in the event of a stock dividend on, or a subdivision, combination or
           reclassification  of,  the  junior  preferred  stock  (prior  to  the
           distribution date) or the common stock;

       o   if holders of the junior preferred stock are granted specified rights
           or warrants to subscribe for junior  preferred  stock or  convertible
           securities  at less  than the  current  market  price  of the  junior
           preferred stock; or

       o   upon the  distribution  to holders of the junior  preferred  stock of
           evidences of indebtedness or assets (excluding regular quarterly cash
           dividends  below specified  levels or dividends  payable in shares of
           junior preferred stock) or of subscription rights or warrants,  other
           than those referred to above.

       With  exceptions,  no  adjustment  in the purchase price will be required
until  cumulative  adjustments  amount  to at least 1% of the purchase price. In
addition,  to  the  extent  that  Y&R  does not have sufficient shares of common
stock  issuable  upon  exercise  of  the  rights following the stock acquisition
date,  Y&R  may, in some circumstances, reduce the purchase price. No fractional
shares  of  junior  preferred  stock  (other  than  fractions which are integral
multiples  of  one  one-hundredth)  will  be  issued  and,  in  lieu thereof, an
adjustment  in  cash  will  be  made  based  on  the  market price of the junior
preferred  stock  or the common stock on the last trading date prior to the date
of exercise.

       At  any  time until the stock acquisition date, Y&R may redeem the rights
in  whole,  but  not  in  part,  at  a price of $0.01 per right payable in cash,
shares  of  common  stock or other consideration deemed appropriate by the board
of  directors.  Immediately  upon  the action of the board of directors ordering
redemption  of  the  rights,  the  rights will terminate and thereafter the only
right  of  the  holders of rights will be to receive the $0.01 redemption price.
In  addition,  at  any  time  after  the  stock  acquisition  date, the board of
directors  may  elect  to  exchange  all  or  part  of  the then-outstanding and
exercisable  rights  (other  than  rights  that  have  become  null  and void as
described  above)  for  one share of common stock. Both the redemption price and
the exchange rate are subject to adjustment.

       Until  a  right is exercised, the holder thereof will have no rights as a
stockholder  of  Y&R,  including,  without  limitation,  the right to vote or to
receive  dividends.  While the distribution of the rights will not be taxable to
stockholders  or  to  Y&R,  stockholders  may, depending upon the circumstances,
recognize  taxable  income  in  the event that the rights become exercisable for
common  stock  (or  other  consideration)  or  for  common stock of an acquiring
company as set forth above.

       Any  of  the  provisions  of  the  rights agreement may be amended by the
board  of  directors  prior  to  the  stock  acquisition  date.  After the stock
acquisition  date,  the provisions of the rights agreement may be amended by the
board  of  directors  in  order to cure any ambiguity, to correct any defects or
inconsistencies,  to  make changes that do not adversely affect the interests of
holders  of  rights  (excluding  the  interests  of  any acquiring person) or to
shorten  or  lengthen  any  time  period  under  the rights agreement; provided,
however,  that no amendment to adjust the time period governing redemption or to
modify  the  ability or inability of the board of directors to redeem the rights
may be made when the rights are not redeemable.

       As  long  as  the rights are attached to the common stock, Y&R will issue
one  right  for each share of common stock issued prior to the distribution date
so  that  all  those  shares will have attached rights. Two million five hundred
thousand  shares  of  junior  preferred  stock  initially have been reserved for
issuance upon exercise of the rights.

       The  rights  have  anti-takeover effects. See "--Anti-Takeover Effects of
Provisions  of  the  Certificate  of Incorporation, the By-Laws, the Rights Plan
and Delaware Law."


                                       71
<PAGE>

       The  foregoing  summary  of  terms  of  the  rights  is  qualified in its
entirety  by  reference to the rights agreement, which is filed as an exhibit to
the registration statement and is incorporated herein by reference.

ANTI-TAKEOVER EFFECTS OF PROVISIONS OF THE CERTIFICATE OF INCORPORATION, THE
   BY-LAWS, THE RIGHTS PLAN AND DELAWARE LAW


       The  certificate  of  incorporation, the by-laws, the rights plan and the
Delaware  general  corporation  law  contain  provisions  that  could  make more
difficult  the  acquisition  of  control of Y&R by means of a tender offer, open
market   purchases,  a  proxy  contest  or  otherwise.  Set  forth  below  is  a
description  of  these  provisions  in  the  certificate  of  incorporation, the
by-laws,  the  rights  plan  and  the  Delaware  general  corporation  law.  The
following  description  is  intended  as  a summary only and is qualified in its
entirety  by  reference to the certificate of incorporation, the by-laws and the
rights  agreement,  which  have  been  filed  as  exhibits  to  the registration
statement  of  which  this  prospectus forms a part, and to the Delaware general
corporation  law.  Upon completion of the common stock offerings, the management
voting  trust  will  hold  35.2%  of  the  outstanding  shares  of  common stock
(assuming  the  exercise  of  all  currently  vested  options held by management
investors),  which  could  discourage  potential acquisition proposals and could
delay  or  prevent  a  change  in  control  of  Y&R. See "Description of Capital
Stock--The Management Voting Trust Agreement."


       CLASSIFIED  BOARD  OF DIRECTORS; REMOVAL OF DIRECTORS. The certificate of
incorporation  provides  that the number of directors will be not less than five
nor  more than fifteen, with the exact number of directors to be determined from
time  to time by a majority of the entire board of directors. The directors will
be  divided  into  three  classes,  as  nearly  equal  in number as is possible,
serving  staggered three-year terms so that directors' initial terms will expire
at  the  annual  meeting  of  Y&R's  stockholders  held  in 1999, 2000 and 2001,
respectively.  Starting  with the 1999 annual meeting of Y&R's stockholders, one
class  of  directors  will  be  elected  each  year  for  a three-year term. See
"Management."

       Y&R  believes  that  a  classified board of directors will help to assure
the  continuity  and  stability  of  the  board  of directors and Y&R's business
strategies  and  policies,  since  a majority of the directors at any given time
will  have  had  prior experience as directors of Y&R. Y&R believes that this in
turn  will  permit  the  board  of  directors  to represent more effectively the
interests of stockholders.

       With  a  classified  board  of directors, at least two annual meetings of
stockholders,  instead  of one, will generally be required to effect a change in
a  majority  of  the  members  of  the  board  of  directors.  As  a result, the
classification  of  the  board of directors of Y&R may discourage proxy contests
for  the  election  of  directors,  unsolicited  tender offers or purchases of a
substantial  block of the common stock because it could prevent an acquirer from
obtaining  control  of  the  board  of directors in a relatively short period of
time.  In  addition,  pursuant  to  the Delaware general corporation law and the
certificate  of incorporation, a director may be removed only for cause and only
by  the  affirmative  vote  of  holders  of not less than 80% of the outstanding
shares  of  common  stock  entitled  to  vote thereon. As a result, a classified
board  of  directors  delays  stockholders who do not agree with the policies of
the  board  of  directors  from replacing directors, unless they can demonstrate
that  the  directors  should be removed for cause and obtain the requisite vote.
This  delay  may  help  ensure that the board of directors, if confronted with a
proxy  contest  or  an  unsolicited  proposal  for  an  extraordinary  corporate
transaction,  will  have  sufficient time to review the proposal and appropriate
alternatives  to  the  proposal  and  to  act  in  what  it believes is the best
interest of Y&R's stockholders.

       FILLING   VACANCIES  ON  THE  BOARD  OF  DIRECTORS.  The  certificate  of
incorporation  provides  that, subject to the rights of holders of any shares of
preferred  stock,  any  vacancy  in  the board of directors that results from an
increase  in  the  number  of  directors may be filled only by a majority of the
directors  then in office, provided that a quorum is present. The certificate of
incorporation  provides  that any other vacancy in the board of directors may be
filled  by  a  majority  of  the  directors  then in office, even if less than a
quorum,  or  by the sole remaining director. Accordingly, these provisions could
temporarily  prevent  any  stockholder from obtaining majority representation on
the board of directors by


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<PAGE>
enlarging  the board of directors and filling the new directorships with its own
nominees.

       WRITTEN  CONSENTS  AND SPECIAL MEETINGS. The certificate of incorporation
provides  that  no  action  required  or  permitted to be taken at any annual or
special  meeting  of  stockholders may be taken by stockholders of Y&R except at
an  annual  or  special  meeting.  The  by-laws provide that special meetings of
stockholders  may  be  called  only by the chairman of the board of directors or
the  board  of  directors.  Stockholders  are  not  permitted  to call a special
meeting  or  to  require  that  the board of directors call a special meeting of
stockholders.  Moreover,  the  business permitted to be conducted at any special
meeting  of  stockholders is limited to the purpose or purposes specified in the
written   notice   of   the  meeting.  The  provisions  of  the  certificate  of
incorporation  prohibiting  action  by written consent without a meeting and the
provisions  of  the  by-laws  governing the calling of and matters considered at
special  meetings may have the effect of delaying consideration of a stockholder
proposal  until the next annual meeting. These provisions also would prevent the
holders  of  a  majority  of the voting power of the outstanding shares of stock
entitled  to  vote generally in the election of directors from using the written
consent  procedure  to take stockholder action and from taking action by written
consent  without  giving  all  the  stockholders  entitled to vote on a proposed
action  the  opportunity  to participate in determining the proposed action at a
meeting.

       ADVANCE  NOTICE PROVISIONS FOR STOCKHOLDER NOMINATIONS AND PROPOSALS. The
by-laws  establish  an  advance  notice provision with regard to the nomination,
other  than  by or at the direction of the board of directors, of candidates for
election  as  directors,  or  the  bringing  before  any  annual  meeting of any
stockholder proposal, which we refer to as the notice of meeting provision.

       The  notice  of meeting provision provides that, subject to any rights of
holders  of  any preferred stock, business other than that proposed by the board
of  directors  may  be  transacted  and candidates for director other than those
selected  by  the board of directors may be nominated at the annual meeting only
if  the  Secretary of Y&R has received a written notice identifying the business
or  candidates  and  providing  specified  additional  information not less than
ninety  nor  more  than one hundred twenty days before the first Tuesday in June
(or,  if the board of directors has set a different date for the annual meeting,
not  less  than  ninety  nor  more than one hundred twenty days before the other
date  or,  if  the  other  date  has not been publicly disclosed or announced at
least  one  hundred  five days in advance, then not less than fifteen days after
its  public  disclosure  or  announcement).  In addition, not more than ten days
after  receipt by the sponsoring stockholder of the Secretary's written request,
the   sponsoring   stockholder   must  provide  the  Secretary  with  additional
information as the Secretary may reasonably require.

       By  requiring  advance  notice of nominations by stockholders, the notice
of   meeting   provision  will  afford  the  board  of  directors  a  meaningful
opportunity  to consider the qualifications of the proposed nominees and, to the
extent  deemed  necessary  or desirable by the board of directors, to inform the
stockholders   about  these  qualifications.  By  requiring  advance  notice  of
proposed  business,  the  notice  of meeting provision will provide the board of
directors  with  a  meaningful  opportunity to inform stockholders, prior to the
meeting,  of any business proposed to be conducted at the meeting, together with
any  recommendation  or  statement  of  the  board  of directors' position as to
action  to  be  taken  with  respect  to  the proposed business, so as to enable
stockholders  better  to  determine whether they desire to attend the meeting or
to  grant  a  proxy  to  the  board  of  directors  as to the disposition of any
proposed  business.  Although the by-laws do not give the board of directors any
power  to  approve  or  disapprove  stockholder  nominations for the election of
directors  or  proposals  for  action,  they may have the effect of precluding a
contest  for  the  election  of  directors  or  the consideration of stockholder
proposals  if  the  proper  procedures  are not followed, and of discouraging or
deterring  a  third party from conducting a solicitation of proxies to elect its
own  slate  of  directors  or  to approve its proposal without regard to whether
consideration  of  these nominees or proposals might be harmful or beneficial to
Y&R and its stockholders.

       RESTRICTIONS  ON  AMENDMENT.  The  certificate  of incorporation provides
that the approval of holders of at least 80% of the voting power


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<PAGE>
entitled  to  vote  generally in the election of directors, voting together as a
single  class,  is  required to adopt any charter provision inconsistent with or
to alter, amend or repeal the provisions of the certificate of incorporation:

       o   classifying the board of directors;

       o   governing the removal of directors;

       o   establishing  the minimum and maximum  number of members of the board
           of directors;

       o   eliminating the ability of stockholders to act by written consent;

       o   authorizing  the board of  directors  to consider  the  interests  of
           clients  and  other   customers,   creditors,   employees  and  other
           constituencies  of Y&R  and its  subsidiaries  and  the  effect  upon
           communities  in  which  Y&R  and its  subsidiaries  do  business,  in
           evaluating proposed corporate transactions;

       o   establishing  the board of directors'  authority to issue,  without a
           vote or any other action of the  stockholders,  any or all authorized
           shares of stock of Y&R,  securities  convertible into or exchangeable
           for any  authorized  shares of stock of Y&R and warrants,  options or
           rights to  purchase,  subscribe  for or otherwise  acquire  shares of
           stock of Y&R for any of  these  forms  of  consideration  and on such
           terms as the  board  of  directors  in its  discretion  lawfully  may
           determine; and

       o   authorizing the by-laws of Y&R to establish procedures regulating the
           submission  by   stockholders   of  nominations   and  proposals  for
           consideration  at meetings of stockholders  of Y&R. In addition,  the
           certificate of incorporation  provides that the approval of the board
           of  directors  or the  affirmative  vote of the holders of 80% of the
           voting power entitled to vote generally in the election of directors,
           voting  together as a single  class,  is required to alter,  amend or
           repeal the above provisions of the certificate of incorporation or to
           adopt any provision of the certificate of incorporation  inconsistent
           with the  above  provisions  or to alter,  amend or repeal  specified
           provisions  of the by-laws or to adopt any  provision  of the by-laws
           inconsistent with the above provisions.

       PREFERRED   STOCK.  Subject  to  the  certificate  of  incorporation  and
applicable  law,  the  authority  of the board of directors with respect to each
series  of preferred stock, excluding the money market preferred stock, includes
but  is  not  limited to the authority to generally determine the following: the
designation  of  each  series,  the number of shares initially constituting each
series  and  whether  to  increase  or  decrease  the number of shares, dividend
rights  and  rates,  terms  of  redemption  and  redemption  prices, liquidation
preferences,  voting  rights,  conversion rights, whether a sinking fund will be
provided  for  the redemption of the shares of each series and, if so, the terms
and  conditions  thereof,  and whether a purchase fund shall be provided for the
shares of each series and, if so, the terms and conditions thereof.

       Y&R  believes  that  the availability of the preferred stock will provide
increased   flexibility   in   structuring   possible   future   financings  and
acquisitions  and  in  meeting  other  corporate  needs that might arise. Having
these  authorized  shares  available for issuance will allow Y&R to issue shares
of  preferred  stock  without  the  expense and delay of a special stockholders'
meeting.  The  authorized shares of preferred stock, as well as shares of common
stock,   will   be   available  for  issuance  without  further  action  by  the
stockholders,  unless  further action is required by applicable law or the rules
of  any  stock  exchange  on  which Y&R's securities may be listed. Although the
board  of  directors has no current intention to do so, it would have the power,
subject  to  applicable  law,  to  issue a series of preferred stock that could,
depending  on  the  terms  of  this  series,  impede the completion of a merger,
tender  offer  or  other  takeover  attempt. For instance, subject to applicable
law,  this  series  of  preferred  stock  might impede a business combination by
including  class  voting  rights  that  would  enable  the  holder  to block the
transaction.  The  board of directors will make any determination to issue these
shares  based  on  its  judgment  as  to  the  best  interests  of  Y&R  and its
stockholders.  The board of directors, in so acting, could issue preferred stock
having terms which could


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<PAGE>

discourage  an  acquisition  attempt  or  other  transaction  that  some,  or  a
majority,  of  the stockholders might believe to be in their best interest or in
which  stockholders might receive a premium for their stock over the then market
price of the stock. See "--Rights Plan."

       OTHER   CONSIDERATIONS.   Our   certificate  of  incorporation  generally
provides  that,  in determining whether to take or refrain from taking corporate
action  on  any  matter,  including  proposing any matter to the stockholders of
Y&R,  the  board  of  directors  may,  but  shall not be obligated to, take into
account  the  interests of clients and other customers, creditors, employees and
other   constituencies   of  Y&R  and  its  subsidiaries  and  the  effect  upon
communities in which Y&R and its subsidiaries do business.

       EFFECTS  OF  THE  RIGHTS  PLAN.  The  rights  plan is designed to protect
stockholders  of Y&R in the event of unsolicited offers to acquire Y&R and other
coercive  takeover  tactics  which,  in  the  opinion of the board of directors,
could  impair  its ability to represent stockholder interests. The provisions of
the  rights  agreement  may render an unsolicited takeover of Y&R more difficult
or  less likely to occur or might prevent the takeover, even though the takeover
may  offer  Y&R's  stockholders  the  opportunity to sell their stock at a price
above  the then prevailing market rate and may be favored by a majority of Y&R's
stockholders.  See  "--Rights Plan." The certificate of incorporation authorizes
the board of directors to adopt a stockholder rights plan.

       DELAWARE  BUSINESS  COMBINATION  STATUTE. The terms of Section 203 of the
Delaware  general  corporation  law  apply  to Y&R. With exceptions, Section 203
generally  prohibits  an "interested stockholder" from engaging in a broad range
of  "business  combination"  transactions, including mergers, consolidations and
sales  of 10% or more of a corporation's assets, with a Delaware corporation for
three  years  following  the  date  on  which  the  person  became an interested
stockholder unless:

       o   the transaction  that results in the person's  becoming an interested
           stockholder  or the business  combination is approved by the board of
           directors of directors of the  corporation  before the person becomes
           an interested stockholder;

       o   upon completion of the  transaction  which results in the stockholder
           becoming an interested  stockholder,  the interested stockholder owns
           85% or more of the voting stock of the corporation outstanding at the
           time the transaction commenced, excluding shares owned by persons who
           are directors  and also  officers and shares owned by employee  stock
           plans; or

       o   on or after the date the person  becomes an  interested  stockholder,
           the business  combination is approved by the  corporation's  board of
           directors of directors  and by holders of at least  two-thirds of the
           corporation's outstanding voting stock, excluding shares owned by the
           interested stockholder, at a meeting of stockholders.

       Under  Section 203,  an  "interested stockholder" is generally defined as
any  person  (and  the affiliates and associates of that person), other than the
corporation and any direct or indirect majority-owned subsidiary, that is:

       o   the  owner  of 15% or more of the  outstanding  voting  stock  of the
           corporation; or

       o   an affiliate or associate of the corporation and was the owner of 15%
           or more of the  outstanding  voting stock of the  corporation  at any
           time within the three-year  period  immediately  prior to the date on
           which  it is  sought  to be  determined  whether  that  person  is an
           interested stockholder.

       The  restrictions  contained in Section 203 do not apply to a corporation
that  so provides in an amendment to its certificate of incorporation or by-laws
passed  by  a  majority  of  its outstanding voting shares, but this stockholder
action  generally does not become effective for 12 months following its adoption
and  would  not apply to persons who were already interested stockholders at the
time  of  the  amendment.  The  certificate  of incorporation and by-laws do not
exclude   Y&R   from   the  restrictions  imposed  under  Section 203,  but  the
certificate  of  incorporation  provides that in no case shall the H&F investors
or any person who is a Permitted H&F 15% Transferee, regardless


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<PAGE>

of  the  total percentage of the common stock or other voting stock owned by the
H&F  investors  or  the  Permitted  H&F  15% Transferee, be deemed an interested
stockholder for any purpose under Section 203 whatsoever.

       In  some  circumstances, Section 203 makes it more difficult for a person
who   would   be   an   "interested  stockholder"  to  effect  various  business
combinations  with  a  corporation  for  a  three-year period. The provisions of
Section 203  may encourage companies interested in acquiring Y&R to negotiate in
advance   with   the  board  of  directors,  because  the  stockholder  approval
requirement  would  be  avoided  if  the  board of directors approves either the
business  combination  or  the  transaction  which  results  in  the stockholder
becoming  an  interested  stockholder. These provisions also may have the effect
of  preventing  changes  in  the board of directors. It is further possible that
these  provisions  could make it more difficult to accomplish transactions which
stockholders may otherwise deem to be in their best interests.


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<PAGE>

                        SHARES ELIGIBLE FOR FUTURE SALE

       Sales  of  substantial  amounts  of  common  stock  in  the public market
following  the common stock offerings could adversely affect the market price of
the  common stock and could impair Y&R's future ability to raise capital through
the sale of its equity securities.


       Upon   the   closing  of  the  common  stock  offerings,  Y&R  will  have
outstanding 69,754,728 shares of common stock. Of these shares, approximately:

       o   50,418,036  shares will be freely  tradeable  by persons,  other than
           "affiliates" of Y&R,  without  restriction  under the Securities Act;
           and

       o   19,336,692 shares will be "restricted" securities, within the meaning
           of Rule 144  under  the  Securities  Act,  and may not be sold in the
           absence of registration  under the Securities Act unless an exemption
           from registration is available,  including the exemption  provided by
           Rule 144.


       In  general,  under  Rule 144 as currently in effect, a person or persons
whose   shares   are  aggregated,  including  any  affiliate  of  Y&R,  who  has
beneficially  owned  restricted  securities for at least one year, including the
holding  period of any prior owner except an affiliate of Y&R, would be entitled
to  sell  within any three-month period, a number of shares that does not exceed
the greater of:


       o   one  percent  of  the  number  of  common   stock  then   outstanding
           (approximately  697,547  shares  immediately  after the common  stock
           offerings); or


       o   the average weekly trading volume of the common stock during the four
           calendar weeks preceding the filing of a Form 144 with respect to the
           sale.

       Sales  under  Rule 144  are  also  subject  to  manner of sale and notice
requirements  and  to  the availability of current public information about Y&R.
Under  Rule 144(k),  a person who is not deemed to have been an affiliate of Y&R
at  any time during the 90 days preceding a sale, and who has beneficially owned
restricted  securities  for  at least two years, including the holding period of
any  prior  owner  except  an affiliate of Y&R, is entitled to sell these shares
without  complying  with  the  manner  of sale, public information requirements,
volume  limitations  or  notice  requirements  of  Rule 144.  Sales of shares by
affiliates  of  Y&R will continue to be subject to these volume limitations, and
manner of sale, notice and public information requirements.


REGISTRATION RIGHTS AGREEMENT

       In  connection  with  the  recapitalization  of  Y&R  in  1996,  Y&R, the
recapitalization  investors  and  the  management  voting  trust  entered into a
registration  rights  agreement  in favor of the recapitalization investors and,
to  the extent necessary to permit a management investor to pay taxes when sales
of  common  stock  by  the management investor would not otherwise be permitted,
the  management  investors,  under which registration rights are available after
the  completion  of  the  common  stock offerings. Under the registration rights
agreement, Y&R has granted:

       o   the recapitalization  investors the right to require,  subject to the
           terms and conditions set forth in the registration  rights agreement,
           Y&R to  register  shares  of  common  stock  held by them for sale in
           accordance with their intended method of disposition of those shares;
           and

       o   the  management  voting  trust the right to  require,  subject to the
           terms and conditions set forth in the registration  rights agreement,
           Y&R to register  the number of shares of common stock as is necessary
           to  permit  management  investors  to pay  taxes as a  result  of the
           exercise by the management  investors of rollover  options or closing
           options or the vesting of restricted  stock awarded to the management
           investors (each a "demand  registration"),  provided that in the case
           of the  management  voting trust this request may not be made without
           the consent of Y&R.

       Subject  to  limitations  set forth in the registration rights agreement,
the  recapitalization  investors may request up to four demand registrations and
the  management  voting  trust  may  request up to two demand registrations. Y&R
will not be required to effect any demand registration if:


                                       77
<PAGE>

       o   the aggregate  market value of the shares of common stock proposed to
           be registered is less than $100 million; or

       o   the  demand   registration  is  requested  by  the   recapitalization
           investors  or the  management  voting  trust within six months of the
           effective  date  of a  prior  demand  registration  requested  by the
           recapitalization   investors   or  the   management   voting   trust,
           respectively.

       Y&R  may  postpone  the filing of a demand registration for up to 60 days
in some circumstances.

       In  addition,  Y&R  has  granted  the  recapitalization investors and the
management  voting  trust (to the extent of the number of shares of common stock
as  is  necessary to permit management investors to pay taxes as a result of the
exercise  by  the management investors of rollover options or closing options or
the  vesting of restricted stock awarded to the management investors) the right,
subject  to  exceptions  set  forth  in  the  registration  rights agreement, to
participate  in registrations of common stock initiated by Y&R on its own behalf
or  on  behalf  of  any  other  stockholder  (a  "piggy-back registration"). The
recapitalization  investors  exercised  these  piggy-back registration rights in
connection with the offering of common stock completed on November 30, 1998.

       The  registration  rights  agreement  provides  that  if requested by the
managing  underwriter(s) of any underwritten offering of shares of common stock,
the  recapitalization  investors  and the management voting trust will agree, on
the  same  terms  applicable to officers and directors of Y&R, not to effect any
public  sale or distribution of any shares of common stock for a period of up to
180 days  following  and  15 days  prior  to  the  date  of the final prospectus
contained  in the registration statement filed in connection with that offering.
See "Underwriting."

       Y&R  is  required  to pay expenses incurred by it and the reasonable fees
and  disbursements  of  one  counsel  to  the  selling  stockholders  under  the
registration  rights  agreement  in  connection  with  the demand and piggy-back
registrations  under  the  registration rights agreement. In connection with any
registration  under  the  registration  rights  agreement,  Y&R  has  agreed  to
indemnify  five of the recapitalization investors against liabilities, including
liabilities  under the Securities Act, and to contribute to payments they may be
required   to   make.  The  registration  rights  agreement  will  terminate  on
December 12, 2011.


                                       78
<PAGE>

          CERTAIN U.S. TAX CONSEQUENCES TO NON-UNITED STATES HOLDERS

       The  following  is a general discussion of U.S. federal income and estate
tax  consequences  of  the ownership and disposition of common stock by a person
that,  for  U.S.  federal income tax purposes, is not a U.S. person (a "non-U.S.
holder").  For  purposes  of  this  section a  "U.S.  person" means a citizen or
resident  of  the  United  States,  a  corporation,  partnership or other entity
created  or organized in or under the laws of the United States or any political
subdivision  thereof,  an estate the income of which is subject to United States
federal  income taxation regardless of its source or a trust if (1) a U.S. court
is  able  to  exercise  primary  supervision over the trust's administration and
(2) one  or  more United States persons have the authority to control all of the
trust's  substantial  decisions,  and  the term "United States" means the United
States  of  America,  including  the  States  and  the District of Columbia. The
discussion  does  not  consider  specific  facts  and  circumstances that may be
relevant  to  a  particular  non-U.S.  holder's  tax position. Accordingly, each
non-U.S.  holder  is  urged  to  consult its own tax advisor with respect to the
U.S.  tax consequences of the ownership and disposition of common stock, as well
as   any  tax  consequences  that  may  arise  under  the  laws  of  any  state,
municipality, foreign country or other taxing jurisdiction.

DIVIDENDS

       Dividends  paid  to  a non-U.S. holder of common stock ordinarily will be
subject  to withholding of U.S. federal income tax at a 30 percent rate, or at a
lower  rate  under  an  applicable income tax treaty that provides for a reduced
rate  of  withholding.  However, if the dividends are effectively connected with
the  conduct by the holder of a trade or business within the United States, then
the  dividends  will  be  exempt  from  the  withholding tax described above and
instead will be subject to U.S. federal income tax on a net income basis.

GAIN ON DISPOSITION OF COMMON STOCK

       A  non-U.S.  holder  generally will not be subject to U.S. federal income
tax  in respect of gain realized on a disposition of common stock, provided that
(a) the  gain is not effectively connected with a trade or business conducted by
the  non-U.S.  holder  in  the  United  States and (b) in the case of a non-U.S.
holder  who  is an individual and who holds the common stock as a capital asset,
the  holder  is  present  in  the  United  States  for less than 183 days in the
taxable year of the sale and other conditions are met.

FEDERAL ESTATE TAXES

       Common  stock  owned  or treated as being owned by an individual non-U.S.
holder  at  the  time of death will be included in the holder's gross estate for
U.S.  federal  estate  tax  purposes (and thereby may be subject to U.S. federal
estate tax), unless an applicable estate tax treaty provides otherwise.

U.S. INFORMATION REPORTING REQUIREMENTS AND BACKUP WITHHOLDING TAX

       U.S.  information  reporting requirements and backup withholding tax will
not  apply  to  dividends  paid  on  common  stock  to a non-U.S. holder address
outside  the  United  States,  except  that  with  regard to payments made after
December 31,  1999, a non-U.S. holder will be entitled to this exemption only if
it  provides  a  Form W-8 or satisfies certain documentary evidence requirements
for  establishing that it is a non-United States person or otherwise establishes
an  exemption. As a general matter, information reporting and backup withholding
also  will  not  apply  to  a  payment of the proceeds of a sale of common stock
effected  outside  the  United  States  by a foreign office of a foreign broker.
However,  information  reporting  requirements  but  not backup withholding will
apply  to  a  payment of the proceeds of a sale of common stock effected outside
the  United  States  by a foreign office of a broker if the broker (1) is a U.S.
person,  (2) derives  50 percent or more of its gross income for certain periods
from  the  conduct  of  a  trade  or  business  in  the  United States, (3) is a
"controlled  foreign  corporation"  as to the United States, or (4) with respect
to  payments made after December 31, 2000, is a foreign partnership that, at any
time  during  its  taxable  year  is  50  percent  or more (by income or capital
interest)  owned by U.S. persons or is engaged in the conduct of a U.S. trade or
business, unless in any such case the broker has documentary


                                       79
<PAGE>

evidence  in  its  records  that  the  holder  is  a non-U.S. holder and certain
conditions  are  met,  or the holder otherwise establishes an exemption. Payment
by  a United States office of a broker of the proceeds of a sale of common stock
will  be subject to both backup withholding and information reporting unless the
holder  certifies  its  non-United  States  status under penalties of perjury or
otherwise establishes an exemption.


                                       80
<PAGE>

                                 UNDERWRITING

       Subject  to  the terms and conditions of an Underwriting Agreement, dated
      ,  1999  (the "Underwriting Agreement"), the U.S. Underwriters named below
(the  "U.S.  Underwriters"),  who  are  represented  by Bear, Stearns & Co. Inc.
("Bear  Stearns"),  Donaldson, Lufkin & Jenrette Securities Corporation ("DLJ"),
Goldman,  Sachs &  Co.,  ING  Baring  Furman  Selz  LLC,  Morgan  Stanley  & Co.
Incorporated  and  Salomon  Smith  Barney Inc. (the "U.S. Representatives"), and
the  International  Managers  named  below  (the  "International  Managers" and,
together  with  the  U.S. Underwriters, the "Underwriters"), who are represented
by  Bear,  Stearns  International  Limited,  Cazenove & Co., Donaldson, Lufkin &
Jenrette  International,  Goldman Sachs International, ING Barings Ltd. as agent
for  ING  Bank  N.V.,  London Branch, Morgan Stanley & Co. International Limited
and    Salomon    Brothers    International    Limited    (the    "International
Representatives",   and   together   with   the   U.S.   Representatives,   the
"Representatives"),   have   severally  agreed  to  purchase  from  the  selling
stockholders  the respective number of shares of common stock set forth opposite
their names below.


<TABLE>
<CAPTION>
                                                                             NUMBER
     U.S. UNDERWRITERS                                                     OF SHARES
     -----------------                                                     ---------
<S>                                                                         <C>
     Bear, Stearns & Co. Inc. ...........................................
     Donaldson, Lufkin & Jenrette Securities Corporation ................
     Goldman, Sachs & Co. ...............................................
     ING Baring Furman Selz LLC .........................................
     Morgan Stanley & Co. Incorporated ..................................
     Salomon Smith Barney Inc. ..........................................
                                                                              --------
      Subtotal ..........................................................   12,000,000

     INTERNATIONAL MANAGERS
     ----------------------
     Bear, Stearns International Limited ................................
     Cazenove & Co. .....................................................
     Donaldson, Lufkin & Jenrette International .........................
     Goldman Sachs International ........................................
     ING Barings Ltd. as agent for ING Bank N.V., London Branch .........
     Morgan Stanley & Co. International Limited .........................
     Salomon Brothers International Limited .............................
      Subtotal ..........................................................    3,000,000
                                                                            ----------
       Total ............................................................   15,000,000
                                                                            ==========
</TABLE>
            -------------------------------------------------------

       The  Underwriting  Agreement provides that the obligations of the several
Underwriters  to  purchase  and  accept  delivery  of the shares of common stock
offered  by  this  prospectus  are subject to approval by their counsel of legal
matters  and  to  other  conditions set forth in the Underwriting Agreement. The
Underwriters  are obligated to purchase and accept delivery of all the shares of
common   stock   offered   hereby,  other  than  those  shares  covered  by  the
over-allotment option described below, if any are purchased.

       The  Underwriters  initially  propose to offer the shares of common stock
in  part  directly  to the public at the initial public offering price set forth
on  the  cover  page of this prospectus and in part to certain dealers including
the  Underwriters, at that price less a concession not in excess of $        per
share.  The  Underwriters  may  allow, and such dealers may re-allow, to certain
other  dealers  a  concession  not  in  excess  of  $       per share. After the
initial  offering  of  the  common  stock,  the  public offering price and other
selling  terms may be changed by the Representatives at any time without notice.
The  Underwriters do not intend to confirm sales to any accounts over which they
exercise discretionary authority.

       The  H&F investors and certain other selling stockholders have granted to
the  U.S.  Underwriters  an option, exercisable within 30 days after the date of
this prospectus, to purchase,


                                       81
<PAGE>

from  time  to  time,  in  whole  or  in  part,  up to an aggregate of 2,250,000
additional  shares  of  common  stock  at the initial public offering price less
underwriting  discounts and commissions. The U.S. Underwriters may exercise such
option  solely  to  cover  over-allotments,  if any, made in connection with the
common  stock  offerings. To the extent that the U.S. Underwriters exercise such
option,  each  U.S.  Underwriter  will  become  obligated,  subject  to  certain
conditions,  to  purchase  its pro rata portion of these additional shares based
on  the  U.S.  Underwriter's  percentage  underwriting  commitment  in  the U.S.
portion of the common stock offerings as indicated in the preceding table.

       Y&R   and   the   selling  stockholders  have  agreed  to  indemnify  the
Underwriters  against  certain  liabilities,  including  liabilities  under  the
Securities  Act,  or  to  contribute  to  payments  that the Underwriters may be
required to make in respect of those liabilities.


       Each  of  Y&R,  certain  of  the  management  investors and certain other
stockholders,  including  the  selling  stockholders, who upon completion of the
common  stock offerings collectively will hold an aggregate of 36,182,313 shares
and shares subject to vested options, has agreed not to:


       o   offer, pledge, sell, contract to sell, sell any option or contract to
           purchase,  purchase any option or contract to sell, grant any option,
           right or warrant to  purchase  or  otherwise  transfer or dispose of,
           directly or indirectly,  any shares of common stock or any securities
           convertible into or exercisable or exchangeable for common stock; or

       o   enter  into any swap or other  arrangement  that  transfers  all or a
           portion of the economic consequences associated with the ownership of
           any common stock (regardless of whether any of these transactions are
           to be  settled  by the  delivery  of  common  stock,  or  such  other
           securities,  in cash or otherwise) for a period of 120 days after the
           date of this  prospectus  without the prior  written  consent of Bear
           Stearns  and DLJ (and,  in the case of  management  investors,  Y&R),

       except that:

       o   Y&R may grant stock  options or stock  awards  under  Y&R's  existing
           benefit or compensation plans;

       o   Y&R may issue  shares of common  stock upon the  exercise of options,
           warrants  or  rights  or  the  conversion  of  currently  outstanding
           securities;

       o   the H&F investors may transfer  shares of common stock to partners or
           affiliates  thereof in  transactions  not involving a public offering
           provided  that each  transferee  agrees in writing to be bound by the
           restrictions set forth in this paragraph;

       o   Y&R may issue,  offer and sell shares of common  stock or  securities
           convertible, exercisable or exchangeable therefor in transactions not
           involving a public offering as consideration for the acquisition,  by
           merger  or  otherwise,  of one or more  entities  provided  that each
           recipient  of such  securities  agrees in  writing to be bound by the
           restrictions set forth in this paragraph; and

       o   Y&R and any  management  investor may enter into any  transaction  or
           arrangement  pursuant  to which Y&R  withholds  delivery of shares of
           common  stock  (including  shares  of  common  stock  (a) held in the
           restricted  stock trust under our restricted  stock plan, as amended,
           (b) held in the deferral trust under our deferred  compensation  plan
           or (c)  deliverable  pursuant  to the  exercise  of  options)  to any
           management  investor or accepts delivery of shares of common stock or
           options  to  purchase  shares of  common  stock  from any  management
           investor to fund taxes due as a result of the  exercise of options by
           such management investor or as a result of the receipt of shares from
           such  trusts  or to pay the  exercise  price in  respect  of  options
           exercised by such management investor.

       In  addition,  during  this  period,  Y&R has also agreed not to file any
registration  statement  with  respect  to,  and each of its executive officers,
directors  and  certain stockholders of Y&R, including the selling stockholders,
has  agreed  not  to make any demand for, or exercise any right with respect to,
the  registration  of  any  shares of common stock or any securities convertible
into  or  exercisable or exchangeable for common stock without the prior written
consent of Bear Stearns and DLJ.

       Y&R  has  agreed  with the Underwriters to enforce Y&R's rights under the
foregoing agreements to prohibit transfers of common


                                       82
<PAGE>


stock  and  the making of demands for registration of common stock. In addition,
certain  of  the  management  investors hold an aggregate of 3,501,733 shares of
common  stock  in  a  deferral trust under the deferred compensation plan, which
shares are not transferable for a period of at least 120 days.


       Under  an  Agreement Between U.S. Underwriters and International Managers
(the  "Intersyndicate  Agreement"),  each  U.S.  Underwriter has represented and
agreed that, with certain exceptions:

       o   it is not  purchasing  any  shares of common  stock  offered  by this
           prospectus  for the account of anyone  other than a United  States or
           Canadian Person (as defined below); and

       o   it has not offered or sold,  and will not offer or sell,  directly or
           indirectly,  any shares of common stock offered by this prospectus or
           distribute  any  prospectus  relating to such shares of common  stock
           outside the United  States or Canada or to anyone other than a United
           States or Canadian Person.

       Under  the  Intersyndicate  Agreement,  each  International  Manager  has
represented and agreed that, with certain exceptions:

       o   it is not  purchasing  any  shares of common  stock  offered  by this
           prospectus  for the account of any United States or Canadian  Person;
           and

       o   it has not offered or sold,  and will not offer or sell,  directly or
           indirectly,  any shares of common stock offered by this prospectus or
           distribute any prospectus  relating to such shares of common stock in
           the  United  States  or Canada or to any  United  States or  Canadian
           Person.

       With  respect  to  any Underwriter that is both a U.S. Underwriter and an
International  Manager, the foregoing representations and agreements (1) made by
it  in  its capacity as a U.S. Underwriter apply only to it in its capacity as a
U.S.  Underwriter and (2) made by it in its capacity as an International Manager
apply  only  to  it  in  its capacity as an International Manager. The foregoing
limitations   do   not   apply   to  stabilization  transactions  and  to  other
transactions  specified in the Intersyndicate Agreement. As used herein, "United
States  or  Canadian  Person" means any individual who is resident in the United
States  or Canada, or any corporation, pension, profit-sharing or other trust or
other  entity  organized  under  or governed by the laws of the United States or
Canada  or  of  any political subdivision thereof, other than the foreign branch
of  any  United  States  or  Canadian  Person, and includes any United States or
Canadian branch of a person other than a United States or Canadian Person.

       Under  the  Intersyndicate  Agreement,  sales  may  be  made  between the
syndicates  of  U.S.  Underwriters and International Managers of a number of the
shares  of  common  stock  offered by this prospectus as may be mutually agreed.
Unless  otherwise  determined by the Representatives, the per share price of any
shares  of  common  stock so sold shall be the initial public offering price set
forth  on  cover  page  hereof,  in  United  States  dollars, less an amount not
greater  than the per share amount of the concession to dealers set forth above.


       Under   the   Intersyndicate   Agreement,   each   U.S.  Underwriter  has
represented and agreed that:

       o   it has not  offered or sold and will not offer or sell,  directly  or
           indirectly,  any shares of common stock offered by this prospectus in
           any province or territory of Canada or to, or for the benefit of, any
           resident of any province or territory of Canada in  contravention  of
           the securities laws thereof; and

       o   without  limiting the generality of the foregoing,  any offer or sale
           of such  shares of common  stock in Canada will be made only under an
           exemption  from the  requirement to file a prospectus in the province
           or territory of Canada in which such offer or sale is made.

       Each  U.S.  Underwriter  has  further  agreed  to  send to any dealer who
purchases  from  it  any  shares  of  common  stock offered by this prospectus a
notice  stating  in  substance  that  by purchasing those shares of common stock
that dealer represents and agrees that:

       o   it has not  offered or sold and will not offer or sell,  directly  or
           indirectly,  any of those  shares of common  stock in any province or
           territory of Canada or to, or for the benefit


                                       83
<PAGE>

           of,  any   resident  of  any  province  or  territory  of  Canada  in
           contravention of securities laws thereof;

       o   any offer or sale of those  shares of common  stock in Canada will be
           made  only  under  an  exemption  from  the  requirement  to  file  a
           prospectus in the province or territory of Canada in which such offer
           or sale is made; and

       o   it will send to any other dealer to whom it sells any of those shares
           of common stock a notice containing  substantially the same statement
           as is contained in this sentence.

       Under  the  Intersyndicate  Agreement,  each  International  Manager  has
represented and agreed that:

       o   it has not  offered or sold and,  prior to the date six months  after
           the  closing  date  for the sale of  shares  of  common  stock to the
           International  Managers under the  Underwriting  Agreement,  will not
           offer or sell, any shares of common stock offered by this  prospectus
           to persons in the United  Kingdom  except to persons  whose  ordinary
           activities involve them in acquiring,  holding, managing or disposing
           of  investments  (as  principal  or agent) for the  purposes of their
           businesses or otherwise in circumstances  which have not resulted and
           will not  result  in an offer to the  public  in the  United  Kingdom
           within the  meaning of the Public  Offers of  Securities  Regulations
           1995;

       o   it has complied and will comply with all applicable provisions of the
           Financial  Services Act 1986 with  respect to anything  done by it in
           relation to the shares of common stock offered by this prospectus in,
           from or otherwise involving the United Kingdom; and

       o   it has only issued or passed on and will only issue or pass on in the
           United  Kingdom any document  received by it in  connection  with the
           common  stock  offerings  to a person who is of a kind  described  in
           Article  11(3)  of  the  Financial   Services  Act  1986  (Investment
           Advertisements)  (Exemptions)  Order  1996 or is a person to whom the
           document may otherwise lawfully be issued or passed on.

       Under  the  Intersyndicate  Agreement,  each  International  Manager  has
further  represented  and  agreed  that  it has not offered or sold and will not
offer  or  sell,  directly or indirectly, any shares of common stock acquired in
connection  with the distribution contemplated by this prospectus in Japan or to
or  for  the  account  of  any  resident  thereof, except for offers or sales to
Japanese  International  Managers  or dealers and except under an exemption from
the  registration  requirements  of the Securities and Exchange Law of Japan and
otherwise  in  compliance  with  applicable  provisions  of  Japanese  law. Each
International  Manager  has  further  agreed to send to any dealer who purchases
from  it  any shares of common stock offered by this prospectus a notice stating
in  substance  that  by  purchasing  such  shares  of  common  stock such dealer
represents and agrees that:

       o   it has not  offered or sold and will not offer or sell,  directly  or
           indirectly, any of those shares of common stock in Japan or to or for
           the account of any  resident  thereof,  except for offers or sales to
           Japanese  International  Managers  or  dealers  and  except  under an
           exemption from the  registration  requirements  of the Securities and
           Exchange Law of Japan and  otherwise in  compliance  with  applicable
           provisions of Japanese law; and

       o   it will send to any other  dealer to whom it sells any of such shares
           of common stock a notice containing  substantially the same statement
           as is contained in this sentence.

       Other  than  in  the  United States, no action has been taken by Y&R, the
selling  stockholders or the Underwriters that would permit a public offering of
the  shares of common stock offered by this prospectus in any jurisdiction where
action  for that purpose is required. The shares of common stock offered by this
prospectus  may  not  be  offered  or sold, directly or indirectly, nor may this
prospectus  or  any other offering material or advertisements in connection with
the  offer  and  sale  of  any  such  shares  of  common stock be distributed or
published  in  any  jurisdiction, except under circumstances that will result in
compliance  with  the  applicable  rules  and  regulations of that jurisdiction.
Persons  into  whose  possession  this  prospectus  comes  are advised to inform
themselves  about  and  to observe any restrictions relating to the common stock
offerings and the distribution of this prospectus. This prospectus


                                       84
<PAGE>

does  not  constitute  an offer to sell or a solicitation of an offer to buy any
shares  of  common stock offered by this prospectus in any jurisdiction in which
such an offer or a solicitation is unlawful.

       In  order  to  facilitate  the  common  stock offerings, the Underwriters
participating  in  the  common  stock  offerings may engage in transactions that
stabilize,  maintain  or  otherwise  affect the price of the common stock during
and  after  the  common  stock  offerings.  Specifically,  the  Underwriters may
over-allot  or  otherwise  create a short position in the common stock for their
own  account  by selling more shares of common stock than have been sold to them
by  Y&R.  The  Underwriters may elect to cover this short position by purchasing
shares  of  common  stock in the open market or by exercising the over-allotment
options   granted  to  the  Underwriters.  In  addition,  the  Underwriters  may
stabilize  or  maintain  the  price  of  the  common  stock  by  bidding  for or
purchasing  shares  of  common  stock  in the open market and may impose penalty
bids,  under  which  selling  concessions  allowed to syndicate members or other
broker-dealers  participating  in  the  common  stock offerings are reclaimed if
shares  previously  distributed in the common stock offerings are repurchased in
connection  with  stabilization  transactions  or otherwise. The effect of these
transactions  may  be  to  stabilize  the  market price of the common stock at a
level  above  that  which  might  otherwise  prevail  in  the  open  market. The
imposition  of  a  penalty  bid may also affect the price of the common stock to
the  extent  that  it discourages resales of the common stock. No representation
is   made  as  to  the  magnitude  or  effect  of  any  stabilization  or  other
transactions.  These  transactions,  if  commenced,  may  be discontinued at any
time.

       Bear  Stearns  and  DLJ  from time to time perform investment banking and
other  financial  services for Y&R and its affiliates for which Bear Stearns and
DLJ  may receive advisory or transaction fees, as applicable, plus out-of-pocket
expenses,  of  the  nature  and  in  amounts customary in the industry for these
financial  services.  Alan D.  Schwartz, an Executive Vice President and Head of
the  Investment  Banking Department of Bear Stearns, is a member of the board of
directors.  BearTel  Corp.,  a  wholly  owned  subsidiary  of  The  Bear Stearns
Companies  Inc., the parent company of Bear Stearns, is a selling stockholder in
the common stock offerings. See "Selling Stockholders."

                                 LEGAL MATTERS

       The  validity  of  the  shares of common stock offered by this prospectus
will  be  passed  upon  for Y&R by Cleary, Gottlieb, Steen & Hamilton, New York,
New  York.  Certain  legal matters in connection with the common stock offerings
will  be  passed  upon  for  the Underwriters by Skadden, Arps, Slate, Meagher &
Flom LLP, New York, New York.

                                    EXPERTS

       The  consolidated  financial  statements as of December 31, 1998 and 1997
and  for  each of the three years in the period ended December 31, 1998 included
in  this  prospectus  have  been  so  included  in  reliance  on  the  report of
PricewaterhouseCoopers  LLP, independent accountants, given on authority of said
firm as experts in auditing and accounting.

                             AVAILABLE INFORMATION

       We  have filed with the Securities and Exchange Commission a registration
statement  on  Form S-1. This prospectus is a part of the registration statement
and  does  not  contain  all  of  the  information set forth in the registration
statement.  For  further  information  with respect to Y&R and the common stock,
you  should  refer  to  the registration statement. Statements contained in this
prospectus  as  to the contents of any contract or other document referred to in
this  prospectus  are  not  necessarily  complete.  Where  a  contract  or other
document  is  an exhibit to the registration statement, each of those statements
is  qualified  in  all  respects  by  the  provisions  of  the exhibit, to which
reference is hereby made.

       We  are  required  to  file  annual, quarterly and current reports, proxy
statements  and  other  information with the Securities and Exchange Commission.
You  may  review  the  registration  statement,  as  well  as  reports and other
information  we  have filed, without charge at the Commission's public reference
room at 450 Fifth


                                       85
<PAGE>

Street,  N.W.,  Washington,  D.C.  20549.  Copies  may also be obtained from the
Public  Reference Section of the Commission, 450 Fifth Street, N.W., Washington,
D.C.   20549   at   prescribed   rates  or  at  the  Commission's  web  site  at
http://www.sec.gov.  These materials may also be inspected at the offices of the
New  York Stock Exchange, 20 Broad Street, New York, New York 10005. For further
information  on  the  operation  of  the  public  reference  rooms,  please call
1-800-SEC-0330.  You may also review these statements at the regional offices of
the  Commission  at  7  World Trade Center, Suite 1300, New York, New York 10048
and  at Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois,
60661-2511.


                                       86
<PAGE>

                  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS




<TABLE>
<CAPTION>
                                                                                              PAGE
                                                                                             -----
<S>                                                                                          <C>
Report of Independent Accountants ........................................................    F-2

Consolidated Balance Sheets as of December 31, 1998 and 1997 .............................    F-3

Consolidated Statements of Operations for the three years ended December 31, 1998 ........    F-4

Consolidated Statements of Cash Flows for the three years ended December 31, 1998 ........    F-5

Consolidated Statements of Changes in Equity (Deficit) for the three years ended
  December 31, 1998 ......................................................................    F-6

Notes to Consolidated Financial Statements ...............................................    F-7

Quarterly Financial Information ..........................................................   F-26

Consolidated Balance Sheets as of March 31, 1999 (unaudited) and December 31, 1998 .......   F-27

Unaudited Consolidated Statements of Operations for the three months ended March 31, 1999
 and 1998 ................................................................................   F-28

Unaudited Consolidated Statements of Cash Flows for the three months ended March 31, 1999
 and 1998 ................................................................................   F-29

Notes to Unaudited Consolidated Financial Statements .....................................   F-30

Financial Statement Schedule II--Valuation and Qualifying Accounts .......................    S-1
</TABLE>



                                      F-1
<PAGE>

                       REPORT OF INDEPENDENT ACCOUNTANTS


To the Board of Directors and Stockholders of Young & Rubicam Inc.


     In  our  opinion,  the  accompanying  consolidated  balance  sheets and the
related  consolidated  statements of operations, of cash flows and of changes in
equity  (deficit)  present  fairly,  in  all  material  respects,  the financial
position  of  Young  &  Rubicam  Inc.  (the  "Company")  and its subsidiaries at
December  31,  1998 and 1997, and the results of their operations and their cash
flows  for  each  of  the  three years in the period ended December 31, 1998, in
conformity  with  generally  accepted  accounting  principles.  These  financial
statements   are   the   responsibility   of   the   Company's  management;  our
responsibility  is  to express an opinion on these financial statements based on
our  audits.  We  conducted  our  audits  of these statements in accordance with
generally  accepted  auditing  standards  which require that we plan and perform
the  audit to obtain reasonable assurance about whether the financial statements
are  free  of  material  misstatement.  An  audit  includes examining, on a test
basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial
statements,  assessing  the accounting principles used and significant estimates
made   by   management,   and   evaluating   the   overall  financial  statement
presentation.  We  believe  that  our  audits provide a reasonable basis for the
opinion expressed above.


PricewaterhouseCoopers LLP
New York, New York
February 16, 1999


                                      F-2
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
                          CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                                                      DECEMBER 31,
                                                                                             -------------------------------
                                                                                                  1998             1997
                                                                                             --------------   --------------
                                                                                               (IN THOUSANDS, EXCEPT SHARE
                                                                                                 AND PER SHARE AMOUNTS)
<S>                                                                                          <C>              <C>
CURRENT ASSETS
 Cash and cash equivalents ...............................................................    $   122,138      $   160,263
 Accounts receivable, net of allowance for doubtful accounts of $17,938 and $14,125 at
  December 31, 1998 and 1997, respectively ...............................................        835,284          790,342
 Costs billable to clients ...............................................................         55,187           60,267
 Other receivables .......................................................................         37,177           35,218
 Deferred income taxes ...................................................................         46,803           32,832
 Prepaid expenses and other assets .......................................................         25,979           17,989
                                                                                              -----------      -----------
  Total Current Assets ...................................................................      1,122,568        1,096,911
                                                                                              -----------      -----------
NONCURRENT ASSETS
 Property and equipment, net .............................................................        150,413          125,014
 Deferred income taxes ...................................................................        158,646          124,192
 Goodwill, less accumulated amortization of $84,292 and $80,166 at December 31, 1998
  and 1997, respectively .................................................................        120,075          116,637
 Equity in net assets of and advances to unconsolidated companies ........................         38,397           26,393
 Other assets ............................................................................         45,156           48,660
                                                                                              -----------      -----------
  Total Noncurrent Assets ................................................................        512,687          440,896
                                                                                              -----------      -----------
  Total Assets ...........................................................................    $ 1,635,255      $ 1,537,807
                                                                                              ===========      ===========
CURRENT LIABILITIES
 Loans payable ...........................................................................    $    31,365      $    10,765
 Accounts payable ........................................................................      1,008,624          861,939
 Accrued expenses and other liabilities ..................................................        203,099          235,253
 Accrued payroll and bonuses .............................................................         77,078           65,458
 Income taxes payable ....................................................................         19,290           29,665
                                                                                              -----------      -----------
  Total Current Liabilities ..............................................................      1,339,456        1,203,080
                                                                                              -----------      -----------
NONCURRENT LIABILITIES
 Loans payable ...........................................................................         31,494          330,552
 Deferred compensation ...................................................................         30,635           31,077
 Other liabilities .......................................................................        114,128          119,354
                                                                                              -----------      -----------
  Total Noncurrent Liabilities ...........................................................        176,257          480,983
                                                                                              -----------      -----------
Commitments and Contingencies (Note 19) ..................................................
Minority Interest ........................................................................          4,573            6,987
                                                                                              -----------      -----------
MANDATORILY REDEEMABLE EQUITY SECURITIES
 Common stock, par value $.01 per share; authorized--250,000,000 shares; issued and
  outstanding--0 shares and 50,658,180 shares at December 31, 1998 and 1997,
  respectively ...........................................................................             --          508,471
                                                                                              -----------      -----------
STOCKHOLDERS' EQUITY (DEFICIT)
 Money Market Preferred Stock--cumulative variable dividend; liquidating value of
  $115 per share; one-tenth of one vote per share; authorized--50,000 shares; issued
  and outstanding--87 shares at December 31, 1998 and 1997 ...............................             --               --
 Cumulative Participating Junior Preferred Stock--minimum $1.00 dividend;
  liquidating value of $1.00 per share; 100 votes per share; authorized--2,500,000
  shares; issued and outstanding--0 shares at December 31, 1998 and 1997 .................             --               --
 Common stock, par value $.01 per share; authorized--250,000,000 shares; issued and
  outstanding--66,374,569 shares and 11,086,950 shares at December 31, 1998 and
  1997, respectively (excluding 3,976,941 shares and 1,115,160 shares in treasury) .......            704              111
 Capital surplus .........................................................................        934,676           23,613
 Accumulated deficit .....................................................................       (758,292)        (522,866)
 Cumulative translation adjustment .......................................................        (10,810)         (16,577)
 Pension liability adjustment ............................................................         (1,738)            (706)
                                                                                              -----------      -----------
                                                                                                  164,540         (516,425)
 Common stock in treasury, at cost .......................................................        (49,571)          (8,550)
 Unearned compensation--Restricted Stock .................................................             --         (136,739)
                                                                                              -----------      -----------
  Total Stockholders' Equity (Deficit) ...................................................        114,969         (661,714)
                                                                                              -----------      -----------
    Total Liabilities, Mandatorily Redeemable Equity Securities and Stockholders'
     Equity (Deficit) ....................................................................    $ 1,635,255      $ 1,537,807
                                                                                              ===========      ===========
</TABLE>

                  The accompanying notes are an integral part
                   of these consolidated financial statements.

                                      F-3
<PAGE>
                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS


<TABLE>
<CAPTION>
                                                                       YEAR ENDED DECEMBER 31,
                                                              -----------------------------------------
                                                                   1998          1997          1996
                                                              ------------- ------------- -------------
                                                              (IN THOUSANDS, EXCEPT SHARE AND PER SHARE
                                                                              AMOUNTS)
<S>                                                           <C>           <C>           <C>
Revenues ....................................................  $ 1,522,464   $ 1,382,740   $1,222,139
Compensation expense, including employee benefits ...........      903,948       836,150      730,261
General and administrative expenses .........................      455,578       463,936      391,617
Other operating charges .....................................      234,449        11,925       17,166
Recapitalization-related charges ............................           --            --      315,397
                                                               -----------   -----------   ----------
Operating expenses ..........................................    1,593,975     1,312,011    1,454,441
                                                               -----------   -----------   ----------
(Loss) income from operations ...............................      (71,511)       70,729     (232,302)
Interest income .............................................        8,315         8,454       10,269
Interest expense ............................................      (26,001)      (42,879)     (28,584)
Other income ................................................        2,200            --           --
                                                               -----------   -----------   ----------
(Loss) income before income taxes ...........................      (86,997)       36,304     (250,617)
Income tax (benefit) provision ..............................       (2,644)       58,290      (20,611)
                                                               -----------   -----------   ----------
                                                                   (84,353)      (21,986)    (230,006)
Equity in net income (loss) of unconsolidated companies              4,707           342       (9,837)
Minority interest in net (income) loss of consolidated
 subsidiaries ...............................................       (1,989)       (2,294)       1,532
                                                               -----------   -----------   ----------
Loss before extraordinary charge ............................      (81,635)      (23,938)    (238,311)
Extraordinary charge for early retirement of debt, net of
 tax benefit of $2,834 ......................................       (4,433)           --           --
                                                               -----------   -----------   ----------
Net loss ....................................................  $   (86,068)  $   (23,938)  $ (238,311)
                                                               ===========   ===========   ==========
Loss per share (basic and diluted):
 Loss before extraordinary charge ...........................  $     (1.34)  $     (0.51)
 Extraordinary charge .......................................        (0.08)           --
                                                               -----------   -----------
 Net loss ...................................................  $     (1.42)  $     (0.51)
                                                               ===========   ===========
Weighted average shares outstanding (Note 3) ................   60,673,994    46,949,355
                                                               ===========   ===========
</TABLE>

                  The accompanying notes are an integral part
                   of these consolidated financial statements.

                                      F-4
<PAGE>
                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                             YEAR ENDED DECEMBER 31,
                                                                                    ---------------------------------------
                                                                                         1998         1997           1996
                                                                                    ---------------------------------------
                                                                                                 (IN THOUSANDS)
<S>                                                                                 <C>             <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss .........................................................................  $   (86,068)    $  (23,938)    $  (238,311)
Adjustments to reconcile net loss to net cash provided by operating activities:
 Recapitalization-related charges ................................................           --             --         315,397
 Depreciation and amortization ...................................................       60,610         56,721          53,030
 Extraordinary charge, net .......................................................        4,433             --              --
 Other operating charges .........................................................      234,449         11,925          11,096
 Deferred income tax benefit .....................................................      (38,664)          (384)        (59,671)
 Equity in net (income) loss of unconsolidated companies .........................       (4,707)          (342)          9,837
 Dividends from unconsolidated companies .........................................        3,467          2,728           2,691
 Minority interest in net income (loss) of consolidated subsidiaries .............        1,989          2,294          (1,532)
Change in assets and liabilities, excluding effects from acquisitions,
  dispositions, recapitalization and foreign exchange:
 Accounts receivable .............................................................      (29,398)        42,144        (209,518)
 Costs billable to clients .......................................................        5,418         15,834           7,784
 Other receivables ...............................................................       (2,346)        13,930          (2,883)
 Prepaid expenses and other assets ...............................................       (6,702)           269           8,776
 Accounts payable ................................................................       87,290         69,324         256,460
 Accrued expenses and other liabilities ..........................................      (29,374)       (15,368)         (7,565)
 Accrued payroll and bonuses .....................................................        8,869          2,179           3,192
 Income taxes payable ............................................................      (10,652)        19,352           4,263
 Deferred compensation ...........................................................        3,234         13,052           4,950
 Other ...........................................................................       (6,233)        14,791          20,068
                                                                                    -----------     ----------     -----------
Net cash provided by operating activities ........................................  $   195,615     $  224,511     $   178,064
                                                                                    -----------     ----------     -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Additions to property and equipment .............................................  $   (76,378)    $  (51,899)    $   (51,792)
 Acquisitions, net of cash acquired ..............................................      (17,423)       (11,281)        (23,887)
 Investment in net assets of and advances to unconsolidated companies ............       (7,072)        (5,640)           (775)
 Proceeds from notes receivable ..................................................        1,190          1,678             360
                                                                                    -----------     ----------     -----------
Net cash used in investing activities ............................................  $   (99,683)    $  (67,142)    $   (76,094)
                                                                                    -----------     ----------     -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Proceeds from loans payable, long-term ..........................................      225,834        226,770         319,282
 Repayment of loans payable, long-term ...........................................     (524,883)      (105,870)       (252,496)
 Proceeds from loans payable, short-term, net ....................................       71,997         20,103          27,849
 Proceeds from issuance of common stock in initial public offering, net ..........      158,637             --              --
 Deferred financing costs ........................................................         (667)            --          (9,157)
 Recapitalization cash contributions .............................................           --             --         242,007
 Recapitalization payments .......................................................           --       (247,789)       (323,920)
 Payments of non-recapitalization deferred compensation ..........................       (3,535)        (1,118)        (11,624)
 Common stock/LPUs issued ........................................................        7,995         10,390           4,163
 Common stock/LPUs repurchased ...................................................      (60,956)        (1,500)         (8,971)
 Payment of installment notes, net ...............................................       (8,883)            --              --
 Other financing activities ......................................................       (1,781)           347             253
                                                                                    -----------     ----------     -----------
Net cash used in financing activities ............................................  $  (136,242)    $  (98,667)    $   (12,614)
                                                                                    -----------     ----------     -----------
Effect of exchange rate changes on cash and cash equivalents .....................        2,185         (8,619)           (822)
Net (decrease) increase in cash and cash equivalents .............................      (38,125)        50,083          88,534
Cash and cash equivalents, beginning of period ...................................      160,263        110,180          21,646
                                                                                    -----------     ----------     -----------
Cash and cash equivalents, end of period .........................................  $   122,138     $  160,263     $   110,180
                                                                                    ===========     ==========     ===========
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
 Interest paid ...................................................................  $    29,439     $   39,986     $    28,612
                                                                                    ===========     ==========     ===========
 Income taxes paid ...............................................................  $    36,288     $   25,020     $    20,732
                                                                                    ===========     ==========     ===========

NONCASH INVESTING ACTIVITY:
 Common stock issued in acquisition ..............................................  $        --     $    1,126     $        --
                                                                                    ===========     ==========     ===========

</TABLE>

                  The accompanying notes are an integral part
                   of these consolidated financial statements.

                                      F-5
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
            CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY (DEFICIT)


<TABLE>
<CAPTION>
                                                                                    LIMITED
                                                         NON-VOTING     VOTING     PARTNERS'
                                             PREFERRED     COMMON       COMMON    CONTRIBUTED     CAPITAL
                                               STOCK        STOCK       STOCK        EQUITY       SURPLUS
                                            ----------- ------------ ----------- ------------- -------------
                                                                     (IN THOUSANDS)
<S>                                         <C>         <C>          <C>         <C>           <C>
BALANCE AT DECEMBER 31, 1995 ..............    $ 66       $  4,000     $  --       $  2,536     $   57,103
                                               ====       ========     =====       ========     ==========
Net loss ..................................      --             --        --             --             --
Foreign currency translation
 adjustments ..............................      --             --        --             --             --
Minimum pension liability adjustments......      --             --        --             --             --
                                               ----       --------     -----       --------     ----------
 Comprehensive income (loss) ..............      --             --        --             --             --
Dividends paid ............................      --             --        --             --             --
Common stock/Limited Partnership
 Units issued .............................       3             --        --          4,067         13,269
Limited Partnership Units
 repurchased/capital distributions ........      --             --        --         (2,370)            --
Common stock repurchased ..................      (2)            --        --             --        (14,699)
Recapitalization redemptions ..............     (67)        (3,900)       --         (1,534)       (36,435)
Recapitalization issuances ................      --             --       427             --        326,590
Recapitalization exchanges ................      --           (100)      158         (2,914)       122,732
Mandatorily Redeemable Equity
 Securities ...............................      --             --      (474)            --       (362,790)
Equityholder loans ........................      --             --        --            215          1,055
                                               ------     --------     -----       --------     ----------
BALANCE AT DECEMBER 31, 1996 ..............    $ --       $     --     $ 111       $     --     $  106,825
                                               ======     ========     =====       ========     ==========
Net loss ..................................      --             --        --             --             --
Foreign currency translation
 adjustments ..............................      --             --        --             --             --
Minimum pension liability adjustments......      --             --        --             --             --
                                               ------     --------     -----       --------     ----------
 Comprehensive income (loss) ..............      --             --        --             --             --
Common stock issued .......................      --             --        --             --          1,501
Common stock repurchased ..................      --             --        --             --             --
Unearned compensation -- Restricted
 Stock ....................................      --             --        --             --         51,739
Common stock options exercised ............      --             --        44             --          8,711
Accretion of Mandatorily Redeemable
 Equity Securities ........................      --             --       (44)            --       (145,163)
                                               ------     --------     -----       --------     ----------
BALANCE AT DECEMBER 31, 1997 ..............    $ --       $     --     $ 111       $     --     $   23,613
                                               ======     ========     =====       ========     ==========
Net loss ..................................      --             --        --             --             --
Foreign currency translation
 adjustments ..............................      --             --        --             --             --
Minimum pension liability adjustments......      --             --        --             --             --
                                               ------     --------     -----       --------     ----------
 Comprehensive income (loss) ..............      --             --        --             --             --
Issuance of Restricted Stock ..............      --             --        --             --         94,039
Common stock options exercised and
 other ....................................      --             --        17             --          1,134
Common stock repurchased ..................      --             --        --             --             --
Issuance of common stock in initial
 public offering, net of expenses .........      --             --        69             --        158,568
Accretion of Mandatorily Redeemable
 Equity Securities ........................      --             --        (3)            --       (137,942)
Conversion of Mandatorily
 Redeemable Equity Securities .............      --             --       510             --        795,264
                                               ------     --------     -------     --------     ----------
BALANCE AT DECEMBER 31, 1998 ..............    $ --       $     --     $ 704       $     --     $  934,676
                                               ======     ========     =======     ========     ==========
</TABLE>
<PAGE>



<TABLE>
<CAPTION>
                                              RETAINED AND
                                             UNDISTRIBUTED                                 ACCUMULATED
                                                EARNINGS        COMMON                        OTHER
                                              (ACCUMULATED     STOCK IN     RESTRICTED    COMPREHENSIVE
                                                DEFICIT)       TREASURY        STOCK         INCOME          TOTAL
                                            --------------- ------------- -------------- -------------- ---------------
                                                                  (IN THOUSANDS)
<S>                                         <C>             <C>           <C>            <C>            <C>
BALANCE AT DECEMBER 31, 1995 ..............   $    17,636     $  (3,317)   $        --     $  (22,539)    $    55,485
                                              ===========     =========    ===========     ==========     ===========
Net loss ..................................      (238,311)           --             --             --        (238,311)
Foreign currency translation
 adjustments ..............................            --            --             --         (3,565)         (3,565)
Minimum pension liability adjustments......            --            --             --         23,063          23,063
                                              -----------     ---------    -----------     ----------     -----------
 Comprehensive income (loss) ..............      (238,311)           --             --         19,498        (218,813)
Dividends paid ............................          (696)           --             --             --            (696)
Common stock/Limited Partnership
 Units issued .............................            --            61             --             --          17,400
Limited Partnership Units
 repurchased/capital distributions ........        (3,329)           --             --             --          (5,699)
Common stock repurchased ..................        (8,863)         (123)            --             --         (23,687)
Recapitalization redemptions ..............      (265,365)        3,379             --             --        (303,922)
Recapitalization issuances ................            --            --        (85,000)            --         242,017
Recapitalization exchanges ................            --            --             --             --         119,876
Mandatorily Redeemable Equity
 Securities ...............................            --            --             --             --        (363,264)
Equityholder loans ........................            --            --             --             --           1,270
                                              -----------     ---------    -----------     ----------     -----------
BALANCE AT DECEMBER 31, 1996 ..............   $  (498,928)    $      --    $   (85,000)    $   (3,041)    $  (480,033)
                                              ===========     =========    ===========     ==========     ===========
Net loss ..................................       (23,938)           --             --             --         (23,938)
Foreign currency translation
 adjustments ..............................            --            --             --        (14,255)        (14,255)
Minimum pension liability adjustments......            --            --             --             13              13
                                              -----------     ---------    -----------     ----------     -----------
 Comprehensive income (loss) ..............       (23,938)           --             --        (14,242)        (38,180)
Common stock issued .......................            --            --             --             --           1,501
Common stock repurchased ..................            --        (8,550)            --             --          (8,550)
Unearned compensation -- Restricted
 Stock ....................................            --            --        (51,739)            --              --
Common stock options exercised ............            --            --             --             --           8,755
Accretion of Mandatorily Redeemable
 Equity Securities ........................            --            --             --             --        (145,207)
                                              -----------     ---------    -----------     ----------     -----------
BALANCE AT DECEMBER 31, 1997 ..............   $  (522,866)    $  (8,550)   $  (136,739)    $  (17,283)    $  (661,714)
                                              ===========     =========    ===========     ==========     ===========
Net loss ..................................       (86,068)           --             --             --         (86,068)
Foreign currency translation
 adjustments ..............................            --            --             --          5,767           5,767
Minimum pension liability adjustments......            --            --             --         (1,032)         (1,032)
                                              -----------     ---------    -----------     ----------     -----------
 Comprehensive income (loss) ..............       (86,068)           --             --          4,735         (81,333)
Issuance of Restricted Stock ..............            --            --        136,739             --         230,778
Common stock options exercised and
 other ....................................            --        19,935             --             --          21,086
Common stock repurchased ..................            --       (60,956)            --             --         (60,956)
Issuance of common stock in initial
 public offering, net of expenses .........            --            --             --             --         158,637
Accretion of Mandatorily Redeemable
 Equity Securities ........................      (149,358)           --             --             --        (287,303)
Conversion of Mandatorily
 Redeemable Equity Securities .............            --            --             --             --         795,774
                                              -----------     ---------    -----------     ----------     -----------
BALANCE AT DECEMBER 31, 1998 ..............   $  (758,292)    $ (49,571)   $        --     $  (12,548)    $   114,969
                                              ===========     =========    ===========     ==========     ===========
</TABLE>

                  The accompanying notes are an integral part
                   of these consolidated financial statements.

                                      F-6
<PAGE>
                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


NOTE (1)--OPERATIONS AND BASIC OF PRESENTATION

     NATURE  OF  OPERATIONS:  Young and Rubicam Inc. (the "Company") is a global
marketing   and   communications   enterprise   with   integrated   services  in
advertising,  perception  management and public relations, branding consultation
and  design,  sales  promotion,  direct marketing and healthcare communications.
The  Company  operates  in  the United States, Canada, Europe, Latin America and
Asia/Pacific  as  well  as  through  certain  affiliations in other parts of the
world.

     BASIC  OF  PRESENTATION:  On  December  12,  1996,  the  Company effected a
recapitalization  (the  "Recapitalization")  of Young & Rubicam Inc., a New York
corporation  (the  "Predecessor  Company").  As  the equity holders prior to the
Recapitalization  retained  control  of  the  Company,  the financial statements
reflect  the  consolidated  financial  position,  results of operations and cash
flows  of  the  Company on a continuous basis (see Note 6). References herein to
the  "Company"  refer  to the Predecessor Company prior to December 12, 1996 and
Young  & Rubicam Inc. thereafter unless the context indicates otherwise. Certain
reclassifications  have  been  made  to the prior years' financial statements to
conform to the 1998 presentation.


NOTE (2)--SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     PRINCIPLES  OF CONSOLIDATION: The consolidated financial statements include
the  accounts  of  the  Company, a Delaware corporation, and all subsidiaries in
which   it   holds   a   controlling  interest,  including  a  Delaware  limited
partnership,  Young  &  Rubicam  L.P.  Investments  in  affiliates  in which the
Company   has  significant  influence,  but  not  a  controlling  interest,  are
accounted   for   under   the   equity   method.  All  significant  intercompany
transactions are eliminated.

     CASH  EQUIVALENTS: The Company considers all highly liquid instruments with
an  initial  maturity of three months or less to be cash equivalents at the time
of  purchase.  The Company records book overdrafts in accounts payable. Accounts
payable  included  $51.8  million  and  $41.0  million  of book overdrafts as of
December 31, 1998 and 1997, respectively.

     REVENUE  RECOGNITION:  Revenue  from  advertising  and  related services is
comprised  of  commissions  and  fees derived from billings to clients for media
and  production activities. Public relations, sales promotion and other services
are  generally  billed  on  the  basis of fees. Commission revenue is recognized
primarily  when  media placements appear on television, on radio or in print and
when  labor  and  production  costs  are  billed. Fee revenue is recognized when
services are rendered.

     DEPRECIATION  AND  AMORTIZATION: Depreciation and amortization are computed
using  the straight-line method over the estimated useful life of the respective
asset.  Leasehold improvements are amortized over the shorter of their estimated
useful  life  or  the  remaining  term  of the lease. Goodwill is amortized on a
straight-line basis over a period not exceeding forty years.

     INCOME   TAXES:  In  accordance  with  Statement  of  Financial  Accounting
Standards  ("SFAS")  No. 109, "Accounting for Income Taxes," deferred tax assets
and  liabilities  are  determined  based  on  differences  between the financial
reporting  and  the  tax  basis  of  assets  and liabilities and are measured by
applying  enacted  tax rates and laws to taxable years in which such differences
are  expected  to  reverse.  The  Company's practice is to provide currently for
taxes  that  will be payable upon remittance of foreign earnings of subsidiaries
and  affiliates  to  the  extent  that  such  earnings  are not considered to be
reinvested indefinitely.

     STOCK-BASED   COMPENSATION:  SFAS  No.  123,  "Accounting  for  Stock-Based
Compensation"  ("SFAS  123"),  encourages entities to account for employee stock
options  or  similar equity instruments using a fair value approach. However, it
also  allows  an  entity  to  continue  to  measure compensation costs using the
method  prescribed  by  Accounting  Principles  Bulletin ("APB") Opinion No. 25,
"Accounting  for Stock Issued to Employees." The Company has elected to continue
to


                                      F-7
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

account  for  such  plans  under  the  provisions  of APB Opinion No. 25 and has
included,  in Note 18, the required SFAS 123 pro forma disclosures of net income
(loss)  and  earnings  (loss)  per  share  as  if the fair value-based method of
accounting had been applied.


     FOREIGN  CURRENCY:  Assets and liabilities of certain non-U.S. subsidiaries
are  translated at current exchange rates, and related revenues and expenses are
translated  at  average  exchange  rates  in effect during the period. Resulting
translation  adjustments  are  recorded as a separate component of stockholders'
equity.  Financial  results  of  non-U.S.  subsidiaries in countries with highly
inflationary  economies  are  translated  using  a  combination  of  current and
historical  exchange  rates and recorded in general and administrative expenses.
Net  remeasurement  losses  resulting  from  operations  in  highly inflationary
economies  were  $1.4  million,  $2.6 million and $1.7 million in 1998, 1997 and
1996,  respectively.  Foreign  currency  transaction  gains  and losses are also
recorded  in  general  and  administrative  expenses.  The  Company recorded net
foreign  currency  transaction  losses  of  $12  thousand, $1.3 million and $0.9
million in 1998, 1997 and 1996, respectively.

     DERIVATIVE  FINANCIAL  INSTRUMENTS:  Derivative  financial  instruments are
used  by  the  Company  principally  in  the management of its interest rate and
foreign  currency  exposures.  The  Company  does  not  hold or issue derivative
financial  investments  for  trading  purposes.  Gains  and  losses on hedges of
existing  assets  and  liabilities are included in the carrying amounts of those
assets  and liabilities and are ultimately recognized in income as part of those
carrying  amounts.  Gains  and  losses related to hedges of firm commitments are
also  deferred  and  included  in  the  basis  of  the  transaction  when  it is
completed.  Amounts  to  be paid or received under interest rate swap agreements
are  accrued as interest and are recognized over the life of the swap agreements
as an adjustment to interest expense.

     LONG-LIVED  ASSETS:  In  accordance  with SFAS No. 121, "Accounting for the
Impairment  of  Long-Lived  Assets and for Long-Lived Assets to be Disposed Of,"
management  reviews  long-lived  assets  and  the  related intangible assets for
impairment  whenever  events  or  changes in circumstances indicate the carrying
amount  of such assets may not be recoverable. Recoverability of these assets is
determined  by  comparing  the  forecasted  undiscounted  net  cash flows of the
operation  to  which  the  assets  relate  to  the  carrying  amount,  including
associated  intangible  assets of such operation. If the operation is determined
to  be  unable  to  recover  the  carrying amount of its assets, then intangible
assets  are  written  down first, followed by the other long-lived assets of the
operation,  to  fair  value.  Fair  value is determined based on discounted cash
flows or appraised values, depending upon the nature of the assets.

     CONCENTRATIONS  OF  CREDIT  RISK:  The  Company's  clients  are  engaged in
various  businesses  located  primarily  in North America, Europe, Latin America
and  Asia/Pacific.  The  Company  performs  ongoing  credit  evaluations  of its
clients.  Allowances  for  credit  losses  are  maintained  at levels considered
adequate  by  management.  The  Company invests its excess cash in deposits with
major  banks  and  in money market securities. These securities typically mature
within  90  days  and are highly rated instruments. Additionally, the Company is
dependent   upon   a  relatively  small  number  of  clients  who  contribute  a
significant  percentage  of revenues. The Company's largest client accounted for
approximately  10%,  10%  and  9%  of  consolidated revenues for the years ended
December 31, 1998, 1997 and 1996, respectively.

     USE  OF  ESTIMATES:  The  preparation of financial statements in conformity
with  generally  accepted  accounting  principles  requires  management  to make
estimates  and  assumptions  that  affect  the  reported  amounts  of assets and
liabilities  and  disclosure of contingent assets and liabilities at the date of
the  financial  statements  and  the  reported  amounts of revenues and expenses
during the reporting period. Actual results could differ from those estimates.

     RECENT  ACCOUNTING  PRONOUNCEMENTS:  In June 1998, the Financial Accounting
Standards   Board   issued   Statement   No.  133,  "Accounting  for  Derivative
Instruments and Hedging Activities" ("SFAS


                                      F-8
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

133"),  which  is required to be adopted in years beginning after June 15, 1999.
The  Company  anticipates  that  the  adoption  of  SFAS  133  will  not  have a
significant effect on the financial condition of the Company.


NOTE (3)--NET LOSS PER COMMON SHARE

     Basic  net  loss  per  share  is  calculated  by  dividing  net loss by the
weighted  average  shares  of  common  stock  outstanding during the years ended
December  31,  1998  and  1997.  Diluted  earnings  per  share would reflect the
dilutive  effect  of  stock  options and other stock awards granted to employees
under  stock-based  compensation  plans in periods where the effect would not be
antidilutive.

     As  of  December  31,  1998,  there  were approximately 30.1 million common
stock  options  outstanding  that  could  potentially  dilute basic earnings per
share  in the future that were excluded from the computation of diluted net loss
per share because the effect would be antidilutive.

     In  computing  basic  net  loss  per  share for the year ended December 31,
1997,  the  Company's 11.1 million shares of restricted stock were excluded from
the  weighted  average  number  of common shares outstanding. Such shares vested
upon  the  consummation of the Company's initial public offering of common stock
on  May  15, 1998, a condition which was not satisfied at December 31, 1997 (see
Note 4).

     Earnings  per share for the year ended December 31, 1996 cannot be computed
because  the Company's capital structure prior to the Recapitalization consisted
of  both  common  shares  and  limited partnership units in predecessor entities
(see Note 6).

NOTE (4)--INITIAL PUBLIC OFFERING

     On  May  15,  1998,  the  Company  closed an initial public offering of its
common  stock  (the  "Offering").  An  aggregate of 19,090,000 shares (including
2,490,000  shares  subject  to  the  underwriters'  overallotment option) of the
Company's  common  stock  was  offered  to the public, of which 6,912,730 shares
were  sold  by  the  Company  and 12,177,270 shares were sold by certain selling
stockholders.  Net  proceeds to the Company were $158.6 million, after deducting
underwriting  discounts  and  commissions  and  expenses  paid by the Company in
connection  with the Offering. The Company did not receive any proceeds from the
sale  of  common  stock  by  the  selling stockholders. The Company used the net
proceeds  from the Offering together with $155 million of borrowings under a new
credit  facility  to  repay  all  of  the  outstanding borrowings under its then
existing $700 million senior secured credit facility.

     Upon  the  consummation  of  the Offering, 9,231,105 shares of common stock
("Restricted  Stock")  held  in  a restricted stock trust vested and resulted in
non-recurring,  non-cash,  pre-tax  compensation charges of $234.4 million which
have  been  reflected  as  other operating charges in the Company's consolidated
statement  of  operations  for  the  year  ended  December 31, 1998. The Company
redeemed  the  remaining  1,855,845  shares  of  Restricted  Stock  held  in the
restricted  stock  trust  upon the consummation of the Offering. At December 31,
1997,  the  Company  had  recorded  unearned  compensation  of  $136.7  million,
representing the fair value of the Restricted Stock.

NOTE (5)--COMMON STOCK DIVIDEND

     On  April  6,  1998, the Board of Directors declared a stock dividend of 14
shares  (the  "Stock Dividend") of common stock payable for each share of common
stock  outstanding,  which  dividend  became  effective  and was paid on May 11,
1998,  the  effective  date  of the Registration Statement filed on Form S-1 for
the  Offering. The Company's historical financial statements have been presented
to  give  retroactive  effect  to the Stock Dividend. In addition, the number of
shares  of  common  stock  the Company is authorized to issue was increased from
10,000,000 to 250,000,000 and the number of


                                      F-9
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

authorized  preferred  shares  was  increased  from 50,000 to 10,000,000. Of the
authorized  preferred shares, 50,000 shares have been designated as Money Market
Preferred  Stock  and  2,500,000  shares  have  been  designated  as  Cumulative
Participating Junior Preferred Stock.

NOTE (6)--RECAPITALIZATION

     On  December  12, 1996, the Recapitalization of Young & Rubicam Inc., a New
York  corporation  (the  "Predecessor  Company")  was  effected, whereby (a) the
Predecessor   Company,   Young   &   Rubicam   Holdings  Inc.  ("Holdings"),  or
subsidiaries  of the Predecessor Company (i) acquired 2,058,678 of the 2,458,102
outstanding  shares  of  Predecessor Company common stock for an amount equal to
$115  per share less the principal and accrued interest of any outstanding loans
relating  to  such  shares  (which  loans  were  thereby  repaid), (ii) acquired
760,232  of  the  1,869,682  outstanding  Limited  Partnership  Units  of the LP
("LPUs")  together  with  any  related  subordinated  promissory  notes  of  the
Predecessor  Company  for an amount equal to $115 per LPU less the principal and
accrued  interest  of  any  outstanding loans relating to such LPUs (which loans
were  thereby  repaid);  (iii)  canceled  332,636  of  the  690,249 common stock
options   and   596,448   of   the  1,600,414  LPU  options  (collectively,  the
"Nonrollover  Options")  and all outstanding Growth Participation Units ("GPUs")
for  cash  consideration  of  $115  per  unit less the aggregate option exercise
price  and  (iv)  exchanged  for, or canceled in consideration of, the remaining
outstanding  common  stock,  LPUs  and  options on common stock and LPUs held by
certain  members  of  the management of the Predecessor Company (the "Management
Investors")  for  15,815,985  shares  of  Holdings  common  stock and 16,823,565
options  on  common  stock  of  Holdings  ("Rollover  Options");  (b)  Hellman &
Friedman  Capital  Partners  III,  L.P.  ("HFCP")  and  certain  other investors
contributed  $242  million in cash to Holdings in exchange for 31,566,345 shares
of  Holdings common stock at a price of $7.67 per share ($115 per share prior to
the  Stock  Dividend)  and  2,598,105  options  to purchase additional shares of
Holdings  common  stock  at  $7.67  per share ($115 per share prior to the Stock
Dividend)  (the  "HFCP  Options"),  and  (c) senior secured credit facilities of
$700 million were arranged.

     Common  stock,  LPUs, Nonrollover Options on common stock and LPUs and GPUs
held  by  non  U.S.-based  equity  holders  were  acquired  or canceled prior to
December  31, 1996. Payment for previously tendered Nonrollover Options and GPUs
of $161.7 million held by U.S.-based equity holders occurred in March 1997.

     Under  a  stockholders'  agreement  entered  into  in  connection  with the
Recapitalization  (the  "Stockholders' Agreement"), the Management Investors are
required  to  deposit all Company common stock currently held or acquired in the
future  into  a  voting  trust  (the  "Management Voting Trust") under which all
rights  to  vote  such  shares  are assigned to certain members of the Company's
senior management as voting trustees.

     As  the  equity  holders of the Predecessor Company retained control of the
Company,  the transaction has been reported as a recapitalization. The financial
statements  reflect the financial position, results of operations and cash flows
of  the Company and the Predecessor Company on a continuous basis. The excess of
the  Predecessor  common  stock  and LPUs repurchase transaction amount over the
stated  amount  of  the  Predecessor  common stock and LPUs repurchased has been
reported  as  a  distribution to equity holders and charged to limited partners'
contributed equity, capital surplus and accumulated deficit.


                                      F-10
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

     As  a  result  of  the  Recapitalization,  the  Company recorded charges of
$315.4  million, primarily related to compensation. A summary of the significant
Recapitalization-related charges include the following:

       (1)   The   cancellation   of   1,244,647   GPUs   outstanding  for  cash
   consideration  of  $115  per  unit.  Compensation  expense  of  $83.1 million
   represents  the  difference  between  the  cash  consideration  paid  to  GPU
   holders   and  the  amount  of  previously  accrued  compensation  under  the
   original terms of the GPU plan.

       (2)   The   cancellation   of   929,084   Nonrollover  Options  for  cash
   consideration.   The  cash  consideration  and  the  associated  compensation
   expense  of  $66.6  million represents the difference between the transaction
   price  of  $115  and  the  $40.2  million  aggregate  exercise  price  of the
   Nonrollover Options.

       (3)  Cancellation  of  the  remaining  outstanding  options  and award of
   Rollover  Options  to acquire 16,823,565 shares of Company common stock at an
   exercise  price  of  $1.92  per  share  ($28.75  per share prior to the Stock
   Dividend),  with  certain limited exceptions outside of the United States. As
   a  result  of  the change in the terms of the former stock option plan, which
   resulted  in  a  new  measurement  date,  the Company recognized compensation
   expense   of   $96.7   million   representing   the  difference  between  the
   transaction  price  per  Rollover  Option  of $7.67 per share ($115 per share
   prior  to  the  Stock  Dividend)  and  the  aggregate  exercise  price of the
   Rollover Options.

       (4)  Professional  fees and other charges amounted to approximately $69.0
  million.

NOTE (7)--EQUITY IN NET ASSETS OF UNCONSOLIDATED COMPANIES

<TABLE>
<CAPTION>
                                                            1998                   1997                    1996
                                                   ---------------------- ---------------------- -------------------------
                                                                 EQUITY                 EQUITY                   EQUITY
                                                    EQUITY IN    IN NET    EQUITY IN    IN NET    EQUITY IN      IN NET
                                      OWNERSHIP        NET       INCOME       NET       INCOME       NET         INCOME
             AFFILIATE                 INTEREST       ASSETS     (LOSS)      ASSETS     (LOSS)      ASSETS       (LOSS)
- ---------------------------------- --------------- ----------- ---------- ----------- ---------- ----------- -------------
                                                                       (IN THOUSANDS)
<S>                                <C>             <C>         <C>        <C>         <C>        <C>         <C>
Dentsu, Y&R Partnerships ......... Generally 50%    $ 27,790    $ 2,389    $ 17,510    $  2,587    $12,954     $  (9,181)
J.M.C. Creatividad Orientada
 (Venezuela) .....................      49%            1,474        412         953      (1,515)     2,471        (2,038)
Prolam (Chile) ...................      30%            3,075        950       2,851         825      2,656           262
Eco S.A. (Guatemala) .............      40%            2,085        (75)      2,206          96      2,134            26
Cresswell, Munsell, Fultz &
 Zirbel (United States) ..........      33%            2,183        500       1,922         508      1,635           624
National Public Relations
 (Canada) ........................      22%              527        (19)        647          98        607           204
Other ............................  50% or less        1,263        550         304      (2,257)     2,762           266
                                                    --------    -------    --------    --------    -------     ---------
                                                    $ 38,397    $ 4,707    $ 26,393    $    342    $25,219     $  (9,837)
                                                    ========    =======    ========    ========    =======     =========
</TABLE>

                                      F-11
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

     The  summarized  financial  information  below represents an aggregation of
the Company's unconsolidated companies.


FINANCIAL INFORMATION


<TABLE>
<CAPTION>
                                              1998           1997           1996
                                          ------------   ------------   ------------
                                                        (IN THOUSANDS)
<S>                                       <C>            <C>            <C>
     EARNINGS DATA
       Revenues .......................    $ 218,973      $ 207,668      $ 238,810
       Income from operations .........       22,320         13,768         22,132
       Net income (loss) ..............       15,424          4,347        (16,097)
     BALANCE SHEET DATA
       Current assets .................    $ 317,916      $ 321,372      $ 348,325
       Noncurrent assets ..............       60,624         40,147         33,996
       Current liabilities ............      266,090        287,101        323,406
       Noncurrent liabilities .........       17,023         13,215         11,683
       Equity .........................       95,427         61,203         47,232

</TABLE>

NOTE (8)--ACQUISITIONS AND INVESTMENTS

     The  Company  acquires and makes investments in certain entities related to
its  business  if  it  believes  it  is  strategically  beneficial to do so. The
Company  acquired,  both  domestically  and  internationally,  full  or  partial
interests  in  certain  entities  and  obtained  additional interests in certain
partially  owned  entities  for  an  aggregate  purchase price of $17.6 million,
$14.7  million  and  $26.8  million during 1998, 1997 and 1996, respectively. In
1998,   acquisitions   included  the  Company's  purchase  of  a  multi-cultural
advertising agency and certain other assets located in the United States.

     In  addition, effective January 1, 1997, the Company acquired an additional
37.5%  equity  interest  in  the  Australian and New Zealand joint ventures with
Dentsu.  In  consideration  for  this  additional  equity  interest, the Company
contributed  to  Dentsu  12.5%  of  its  equity  interest in its advertising and
direct marketing agencies in Australia and New Zealand.


NOTE (9)--OTHER OPERATING CHARGES

     During  1998,  the  Company  recorded  $234.4  million  in  other operating
charges  incurred  in  connection  with  the Offering. During 1997 and 1996, the
Company  recorded  $11.9  million  and  $17.2  million,  respectively,  in other
operating charges for certain asset impairment writedowns.


                                      F-12
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

NOTE (10)--PROPERTY AND EQUIPMENT

     Property  and  equipment  are  recorded  at  cost  and are comprised of the
following:

<TABLE>
<CAPTION>
                                                                            AS OF DECEMBER 31,
                                                                         -------------------------
                                                      USEFUL LIVES           1998          1997
                                                 ---------------------   -----------   -----------
                                                                              (IN THOUSANDS)
<S>                                              <C>                     <C>           <C>
   Land and buildings ........................   20-40 years              $  29,706     $  29,716
   Furniture, fixtures and equipment .........   3-10 years                 252,673       235,836
   Leasehold improvements ....................   Shorter of 10 years         93,797        77,804
                                                 or life of lease
   Automobiles ...............................   3-5 years                    5,892         6,609
                                                                          ---------     ---------
                                                                            382,068       349,965
                                                                          ---------     ---------
   Less--Accumulated depreciation and
     amortization ............................                              231,655       224,951
                                                                          ---------     ---------
                                                                          $ 150,413     $ 125,014
                                                                          =========     =========
</TABLE>

     During  1998,  1997  and  1996,  depreciation  expense  amounted  to  $49.2
million, $47.6 million, and $42.0 million, respectively.


NOTE (11)--INCOME TAXES

     The components of (loss) income before income taxes are as follows:


<TABLE>
<CAPTION>
                                   FOR THE YEAR ENDED DECEMBER 31,
                            ----------------------------------------------
                                  1998           1997            1996
                            ---------------   ----------   ---------------
                                            (IN THOUSANDS)
<S>                         <C>               <C>          <C>
  Domestic ..............     $  (127,325)     $12,304       $  (242,578)
  Foreign ...............          40,328       24,000            (8,039)
                              -----------      -------       -----------
  Total .................     $   (86,997)     $36,304       $  (250,617)
                              ===========      =======       ===========

</TABLE>

     The following summarizes the (benefit) provision for income taxes:

<TABLE>
<CAPTION>
                                                           FOR THE YEAR ENDED DECEMBER 31,
                                                     -------------------------------------------
                                                         1998           1997           1996
                                                     ------------   -----------   --------------
                                                                   (IN THOUSANDS)
<S>                                                  <C>            <C>           <C>
       CURRENT:
        Federal ..................................    $   3,938      $  18,195      $   16,993
        State and local ..........................        3,512          4,220           3,921
        Foreign ..................................       28,570         36,259          18,146
                                                      ---------      ---------      ----------
                                                         36,020         58,674          39,060
                                                      =========      =========      ==========
       DEFERRED:
        Federal ..................................      (28,126)         7,547         (51,363)
        State and local ..........................       (6,415)         2,472         (22,111)
        Foreign ..................................       (4,123)       (10,403)         13,803
                                                      ---------      ---------      ----------
                                                        (38,664)          (384)        (59,671)
                                                      ---------      ---------      ----------
        (Benefit) provision for income taxes .....    $  (2,644)     $  58,290      $  (20,611)
                                                      =========      =========      ==========

</TABLE>


                                      F-13
<PAGE>
                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

   The  reconciliation  of  the  United  States  statutory rate to the effective
rate is as follows:

<TABLE>
<CAPTION>
                                                                      FOR THE YEAR ENDED DECEMBER 31,
                                                                 ------------------------------------------
                                                                      1998          1997           1996
                                                                 -------------   ----------   -------------
<S>                                                              <C>             <C>          <C>
PERCENT OF (LOSS) INCOME BEFORE INCOME TAXES
 United States statutory rate ................................        (35.0)%        35.0%         (35.0)%
 Effect of Offering* .........................................         32.1            --             --
 State and local income taxes, net of federal tax effect .....        ( 6.3)         17.1          ( 4.5)
 Foreign income taxed greater than the United States
   statutory rate ............................................          7.2         107.2           15.2
 Change in valuation allowance and related components ........        ( 2.8)        (13.1)           5.9
 Amortization of goodwill ....................................          0.7           8.5            2.1
 Travel, entertainment and other non-deductible expenses .              1.2           6.2            8.4
 Other, net ..................................................        ( 0.1)        ( 0.3)         ( 0.3)
                                                                      -----         -----          -----
 Consolidated effective tax rate .............................        ( 3.0)%       160.6%         ( 8.2)%
                                                                      =====         =====          =====
</TABLE>

- ----------
* Represents  charges  related  to  the  Offering  for  which  the  Company  has
  determined it will receive little or no tax benefit.


     The  Company's  share of the undistributed earnings of foreign subsidiaries
not  included  in  its  consolidated  Federal  income  tax  return that could be
subject  to  additional income taxes if remitted was approximately $59.1 million
at  December  31,  1998. No provision has been recorded for the United States in
respect  of  foreign  taxes  that  could  result  from  the  remittance  of such
undistributed  earnings  since  the  earnings are permanently reinvested outside
the  United  States  and  it  is  not practicable to estimate the amount of such
taxes.  Withholding  taxes  of  approximately $8.1 million would be payable upon
remittance of all previously unremitted earnings at December 31, 1998.

     The components of the Company's net deferred income tax assets are:


<TABLE>
<CAPTION>
                                                        AS OF DECEMBER 31,
                                                    ---------------------------
                                                        1998           1997
                                                    ------------   ------------
                                                          (IN THOUSANDS)
<S>                                                 <C>            <C>
     Allowance for doubtful accounts ............    $   4,274      $   3,118
     Net operating loss carryforwards ...........       45,126         32,797
     Deferred compensation ......................        2,424          1,172
                                                     ---------      ---------
                                                        51,824         37,087
     Valuation allowance ........................       (5,021)        (4,255)
                                                     ---------      ---------
     Current portion ............................       46,803         32,832
     Deferred compensation ......................       53,501         40,650
     Depreciable and amortizable assets .........       30,417         30,561
     Long-term leases ...........................        7,377          7,436
     Postretirement benefits ....................        3,570          3,654
     Other non-current items ....................       11,801         11,989
     Net operating loss carryforwards ...........       65,300         42,338
     Tax credit carryforwards ...................        3,658          3,658
                                                     ---------      ---------
                                                       175,624        140,286
     Valuation allowance ........................      (16,978)       (16,094)
                                                     ---------      ---------
     Non-current portion ........................      158,646        124,192
     Net deferred income tax assets .............    $ 205,449      $ 157,024
                                                     =========      =========
</TABLE>

                                      F-14
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

     The   Company's  net  deferred  income  tax  assets  arise  from  temporary
differences  which  represent  the  cumulative  deductible  or  taxable  amounts
recorded  in  the financial statements in different years than recognized in the
tax  returns.  The  majority  of  the temporary differences result from expenses
accrued  for  financial  reporting  purposes  which  are  not deductible for tax
purposes until actually paid and net operating losses.

     The   net  operating  loss  ("NOL")  carryforwards  represent  the  benefit
recorded  for U.S., state and local, and foreign NOLs. At December 31, 1998, the
Company  had  approximately  $258.3  million  of  NOL carryforwards for U.S. tax
purposes  which  expire  in the year 2018 and approximately $91.4 million of NOL
carryforwards  for  foreign  tax purposes with carryforward periods ranging from
one  year  to  an indefinite time. The Company had approximately $3.2 million of
alternative  minimum  tax  credits  which are not subject to expiration and $0.4
million of foreign tax credits which expire in the year 2001.

     The  Company  is required to provide a valuation allowance against deferred
income  tax  assets  when  it  is  more  likely than not that some or all of the
deferred  tax assets will not be realized. Valuation allowances of $22.0 million
and  $20.4  million  were  recorded at December 31, 1998 and 1997, respectively.
The  valuation  allowances  represent  a  provision  for  uncertainty  as to the
realization  of  certain  deferred  tax  assets,  including NOL carryforwards in
certain  jurisdictions.  The  Company  has  concluded  that  based upon expected
future  results,  it  is  more  likely  than not that the net deferred tax asset
balance will be realized.


NOTE (12)--WORLDWIDE OPERATIONS

     The  Company  conducts  and  manages  its  business  using  an  integrated,
multi-disciplinary  approach.  It  operates as a single agency network, allowing
the  Company to centrally manage and utilize its resources. The Company operates
in  one  business  segment: global marketing and communications. Amounts related
to specified geographic areas are as follows:


<TABLE>
<CAPTION>
                             UNITED STATES       EUROPE        OTHER          TOTAL
                            ---------------   -----------   -----------   -------------
                                                  (IN THOUSANDS)
<S>                         <C>               <C>           <C>           <C>
   1998
   Revenues .............       $775,700       $532,404      $214,360      $1,522,464
   Total assets .........        844,070        589,128       202,057       1,635,255
   1997
   Revenues .............       $661,367       $472,225      $249,148      $1,382,740
   Total assets .........        697,250        582,424       258,133       1,537,807
   1996
   Revenues .............       $571,155       $444,644      $206,340      $1,222,139
   Total assets .........        819,828        533,318       245,666       1,598,812

</TABLE>

NOTE (13)--EMPLOYEE BENEFITS

     The  Company  has  a  defined benefit pension plan ("the Plan") that covers
all  full-time  U.S. employees upon commencement of employment. Contributions to
the  Plan  are  based upon current costs and prior service costs. Both costs are
actuarially  computed  and  the  latter are amortized over the average remaining
service  period.  Effective  July  1,  1996, the Predecessor Company amended the
Plan.  Benefits  credited to each employee's account under the Plan are based on
3.2%  of  the  employee's  annual  compensation  up  to  $150,000. The Plan also
credits  each  employee's  account  with  interest based on the average one-year
U.S.  Treasury  Bill  interest  rate  multiplied  by  the account balance at the
beginning  of  the  year. Subject to certain limitations, most vested retirement
benefits


                                      F-15
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

available   under   the  Plan  are  insured  by  the  Pension  Benefit  Guaranty
Corporation  ("PBGC").  The  Company  is  in compliance with the minimum funding
standards  required  by  the  Employee  Retirement  Income  Security Act of 1974
("ERISA").

     Total  contributions  to  the Plan made in 1998 and 1997 were $10.0 million
and  $6.6  million,  respectively.  Pursuant  to an agreement with the PBGC, the
Company  has also agreed to make contributions to the Plan in an amount required
to  cause  the  credit balance at the end of each Plan year to be at least equal
to  $12.5 million plus interest. The Company is not required to make any payment
that  would  not  be  deductible  under  Internal  Revenue Code section 404. The
Company's  credit  balance maintenance requirement terminates when the Company's
debt  obtains  specified  rating  levels  (or, if there are no such ratings from
certain  major  ratings agencies, when the Company meets a fixed charge coverage
ratio  test),  but in no event earlier than December 31, 2001. In addition, such
credit  balance  maintenance  requirements  terminate  if  the  Plan's  unfunded
benefit liabilities are zero at the end of two consecutive Plan years.

     The  Company  also  contributes  to government mandated plans and maintains
various  noncontributory  retirement plans at certain foreign subsidiaries, some
of  which  are  considered  to be defined benefit plans for accounting purposes.
Plans  are  funded  in accordance with the laws of the countries where the plans
are  in  effect  and,  in accordance with such local statutory requirements, may
have no plan assets.

     A  summary  of the components of net periodic pension costs for the defined
benefit plans is as follows:

<TABLE>
<CAPTION>
                                                   FOR THE YEAR ENDED DECEMBER 31,
                                ---------------------------------------------------------------------
                                                1998                               1997
                                ------------------------------------ --------------------------------
                                    U.S.      NON-U.S.      TOTAL       U.S.     NON-U.S.     TOTAL
                                ------------ ---------- ------------ ---------- ---------- ----------
                                                           (IN THOUSANDS)
<S>                             <C>          <C>        <C>          <C>        <C>        <C>
Service costs for benefits
 earned during the period        $    3,801   $   543    $    4,344   $  2,671   $   550    $  3,221
Interest costs on projected
 benefit obligation ...........       9,151       722         9,873      8,804       789       9,593
Expected return on plan
 assets .......................     (10,263)       --       (10,263)    (9,281)       --      (9,281)
Amortization of prior
 service benefit ..............        (411)       --          (411)      (411)       --        (411)
Amortization of transition
 (asset)/obligation ...........         (61)       80            19        (61)       82          21
Recognized actuarial loss .....       1,910        69         1,979      1,057        68       1,125
                                 ----------   -------    ----------   --------   -------    --------
Net periodic pension cost
 of the plans .................  $    4,127   $ 1,414    $    5,541   $  2,779   $ 1,489    $  4,268
                                 ==========   =======    ==========   ========   =======    ========



<CAPTION>
                                FOR THE YEAR ENDED DECEMBER 31,
                                --------------------------------
                                              1996
                                --------------------------------
                                   U.S.     NON-U.S.     TOTAL
                                ---------- ---------- ----------
                                         (IN THOUSANDS)
<S>                             <C>        <C>        <C>
Service costs for benefits
 earned during the period        $  2,834   $   674    $  3,508
Interest costs on projected
 benefit obligation ...........     8,488       893       9,381
Expected return on plan
 assets .......................    (7,561)       --      (7,561)
Amortization of prior
 service benefit ..............      (107)       --        (107)
Amortization of transition
 (asset)/obligation ...........       (61)       96          35
Recognized actuarial loss .....     2,327        92       2,419
                                 --------   -------    --------
Net periodic pension cost
 of the plans .................  $  5,920   $ 1,755    $  7,675
                                 ========   =======    ========
</TABLE>


                                      F-16
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

   Changes in the benefit obligation and plan assets are as follows:


<TABLE>
<CAPTION>
                                                                                    AS OF DECEMBER 31,
                                                   -------------------------------------------------------------------------------
                                                                     1998                                    1997
                                                   -------------------------------------------------------------------------------
                                                       U.S.        NON-U.S.        TOTAL        U.S.       NON-U.S.       TOTAL
                                                   ------------ -------------- -----------  ------------ ------------ ------------
                                                                                (IN THOUSANDS)
<S>                                                <C>          <C>            <C>          <C>          <C>          <C>
CHANGE IN BENEFIT OBLIGATION
Benefit obligation at beginning of year ..........  $ 130,036     $   10,753    $ 140,789    $ 114,710    $  12,198    $ 126,908
 Service costs ...................................      3,801            543        4,344        2,671          550        3,221
 Interest costs ..................................      9,151            722        9,873        8,804          789        9,593
 Foreign currency exchange rate loss/(gain) ......         --            888          888           --       (1,770)      (1,770)
 Actuarial loss/(gain) ...........................      6,958            716        7,674       10,874         (241)      10,633
 Benefits paid ...................................    (11,530)          (717)     (12,247)      (7,023)        (773)      (7,796)
                                                    ---------     ----------    ---------    ---------    ---------    ---------
Benefit obligation at end of year ................    138,416         12,905      151,321      130,036       10,753      140,789
                                                    ---------     ----------    ---------    ---------    ---------    ---------
CHANGE IN PLAN ASSETS
Fair value of plan assets at beginning of year,
 primarily fixed income and equity securities ....    129,421             --      129,421      114,264           --      114,264
 Actual return on plan assets ....................     11,309             --       11,309       15,558           --       15,558
 Company contributions ...........................     10,000            717       10,717        6,622          773        7,395
 Benefits paid ...................................    (11,530)          (717)     (12,247)      (7,023)        (773)      (7,796)
                                                    ---------     ----------    ---------    ---------    ---------    ---------
Fair value of plan assets at end of year .........    139,200             --      139,200      129,421           --      129,421
                                                    ---------     ----------    ---------    ---------    ---------    ---------
Funded status ....................................        784        (12,905)     (12,121)        (615)     (10,753)     (11,368)
Unrecognized net transition (asset) obligation ...       (103)           425          322         (164)         471          307
Unrecognized prior service benefit ...............     (2,131)            --       (2,131)      (2,542)          --       (2,542)
Unrecognized net loss ............................     20,354          2,029       22,383       16,352        1,260       17,612
Additional liability .............................         --         (1,738)      (1,738)          --         (706)        (706)
                                                    ---------     ----------    ---------    ---------    ---------    ---------
Prepaid (accrued) pension costs for defined bene-
 fit plans .......................................  $  18,904     $  (12,189)   $   6,715    $  13,031    $  (9,728)   $   3,303
                                                      =========     ==========    =========    =========    =========    =========
</TABLE>

     Assumptions used were:

<TABLE>
<CAPTION>
                                                            WEIGHTED-AVERAGE ASSUMPTIONS AS OF DECEMBER 31,
                                         -------------------------------------------------------------------------------------
                                                    1998                         1997                          1996
                                         --------------------------   ---------------------------   --------------------------
                                            U.S.        NON-U.S.         U.S.         NON-U.S.         U.S.        NON-U.S.
                                         ---------   --------------   ----------   --------------   ---------   --------------
<S>                                      <C>         <C>              <C>          <C>              <C>         <C>
Discount and settlement rate .........       7.0%     5.5%-6.0%           7.25%     6.5%-7.0%           8.0%     7.0%-8.0%
Rate of increase in compensation
 levels ..............................       5.0%     2.5%-4.0%            5.0%     3.5%-5.0%           5.5%     3.5%-5.0%
Expected long-term rate of return on
 assets ..............................       9.0%        N/A               9.0%        N/A              9.0%        N/A
</TABLE>

     The  Company  recorded  liabilities  of  $1.7  million  and $0.7 million at
December  31,  1998  and  1997,  respectively,  for  the portion of its unfunded
pension  liabilities  that had not been recognized as expense with corresponding
adjustments to equity.

     Contributions  to  foreign  defined  contribution  plans were $7.2 million,
$7.5 million and $6.2 million in 1998, 1997 and 1996, respectively.

     The  Company also has an employee savings plan that qualifies as a deferred
salary  arrangement under section 401(k) of the Internal Revenue Code. Under the
plan,  participating  U.S.  employees  may  defer  a  portion  of  their pre-tax
earnings  up  to  the  Internal  Revenue  Service annual contribution limit. The
Company  currently  matches 100% of each employee's contribution up to a maximum
of  5%  of  the  employee's  earnings  up  to  $150,000. Amounts expensed by the
Company  for  its  contributions to the plan were $8.4 million, $7.8 million and
$7.0 million in 1998, 1997 and 1996, respectively.


                                      F-17
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

     At  December  31, 1998 and 1997, other non-current liabilities include $8.6
million  and $7.9 million relating to postretirement and postemployment benefits
other than pensions.

     The  Company  maintains  certain  deferred  cash  incentive plans which are
either  tied  to  operating  performance  or  contractual  deferred compensation
agreements.  The  costs  of  these  compensation  plans  were  expensed over the
applicable   service  period.  At  December  31,  1998  and  1997,  included  in
non-current  liabilities were deferred compensation liabilities of $30.6 million
and $31.1 million, respectively.

NOTE (14)--INSTALLMENT PAYMENT OBLIGATIONS

     Effective   through   the   closing   of  the  Offering,  pursuant  to  the
Stockholders'  Agreement,  the  Company  was  able,  at its election, to pay for
shares  purchased  from  Management  Investors  pursuant to a call or put at the
applicable  call price or applicable put price in up to four equal installments.
Pursuant  to the Stockholders' Agreement, effective at the time of the Offering,
the  Company  no  longer had the right or obligation to pay for shares purchased
from  Management  Investors  pursuant  to  a  call  or  put.  The  Company  also
accelerated  the  payment  of  substantially  all of the outstanding installment
notes  to  June  30,  1998.  At December 31, 1998, other current and non-current
liabilities  include installment notes payable of $0.7 million and $0.4 million,
respectively.  At  December  31, 1997, other current and non-current liabilities
include   installment   notes   payable   of  $3.2  million  and  $6.5  million,
respectively.

NOTE (15)--LOANS PAYABLE

     The  Company's  short  term loans payable are primarily advances under bank
lines  of  credit  and  generally  bear interest at prevailing market rates. The
Company's  current  loans  payable  of  $31.4  million and $10.8 million include
short-term  portions of long-term loans payable of $0.5 million and $1.2 million
at December 31, 1998 and 1997, respectively.

     Long-term loans payable are comprised of the following at December 31:


<TABLE>
<CAPTION>
                                                           AS OF DECEMBER 31,
                                                       --------------------------
                                                           1998          1997
                                                       -----------   ------------
                                                             (IN THOUSANDS)
<S>                                                    <C>           <C>
       Unsecured revolving credit facility .........    $ 31,460      $      --
       Senior secured credit facility ..............          --        330,552
       Capital lease obligations ...................          34            404
       Other borrowings ............................         462            818
                                                        --------      ---------
                                                          31,956        331,774
       Less -- Current portion .....................         462          1,222
                                                        --------      ---------
                                                        $ 31,494      $ 330,552
                                                        ========      =========
</TABLE>

     On  May  15,  1998,  the  Company  entered  into  a $400 million, five-year
unsecured  multicurrency  revolving  credit facility (the "Credit Facility") and
used  the  net  proceeds  from  the  Offering  together  with  $155  million  of
borrowings  under  the  Credit  Facility  to  repay  all  outstanding borrowings
outstanding   under  its  then  existing  $700  million  senior  secured  credit
facility.  Approximately  $7.3  million  of unamortized deferred financing costs
related  to  the  replaced credit facility were charged to expense and have been
reflected  as  an  extraordinary  charge,  net  of  an applicable tax benefit of
approximately   $2.8   million,  in  the  Company's  consolidated  statement  of
operations for the year ended December 31, 1998.

     The  Credit  Facility permits borrowings of up to $400 million. Amounts due
under  the  Credit  Facility  are  required  to  be  repaid on May 15, 2003. The
Company  is  required to pay varying rates of interest, generally based on LIBOR
plus an applicable margin ranging from 0.275% to 0.3%


                                      F-18
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

depending  on  its  leverage  ratio,  or  the  Federal Funds Rate plus 0.5%. The
Company  is  also required to pay a facility fee depending on its leverage ratio
ranging  from  0.125%  and 0.2% per annum. In 1998, the total facility fee under
the Credit Facility was $0.4 million.

     Under  the Credit Facility, the Company is subject to certain financial and
operating  restrictions  and covenant requirements, including a maximum leverage
ratio and a minimum interest coverage requirement.

     At  December  31, 1998 and 1997, the Company had entered into interest rate
protection  agreements  with  respect  to  $31.5 million and $275 million of its
indebtedness,  respectively,  which  expire  at  various  times through 2001 and
result  in the Company paying, on a quarterly basis, fixed interest amounts from
6.0%  to 6.5%. The weighted average interest rate on outstanding debt, including
the  effect  of interest rate swap contracts, was 6.27% and 6.875% for the years
ended December 31, 1998 and 1997, respectively.

     The  interest  expense amount for the year ended December 31, 1996 includes
prepayment  penalties  of  $2.9  million  related  to  certain prior outstanding
indebtedness.

     At  December  31,  1998, the Company had $543 million in availability under
its  commercial  lines  of  credit  ($435  million in the United States and $108
million  outside  the  United  States).  Unused  commercial  lines  of credit at
December  31,  1998  were  $480  million.  The  Company has no obligation to pay
commitment   fees  on  the  Credit  Facility.  During  1998,  the  Company  paid
commitment  fees  of  approximately  $0.1  million  on the unused portion of the
replaced  credit facility. At December 31, 1997, the Company had $690 million in
availability  under  its  commercial lines of credit ($449 million in the United
States  and  $241 million outside the United States). Unused commercial lines of
credit  at December 31, 1997 were $349 million. The Company paid commitment fees
of approximately $0.9 million in 1997.

NOTE (16)--EQUITY

     The  following schedule summarizes the changes in the number of outstanding
shares of preferred stock, common stock, LPUs and treasury stock:

<TABLE>
<CAPTION>
                                                    VOTING        NON-VOTING        LIMITED
                                    PREFERRED       COMMON          COMMON       PARTNERSHIPS    COMMON STOCK
                                      STOCK         STOCK            STOCK           UNITS        IN TREASURY
                                   ----------- --------------- ---------------- -------------- ----------------
<S>                                <C>         <C>             <C>              <C>            <C>
BALANCE JANUARY 1, 1996 ..........     1,324              --       16,000,000      2,032,010       13,266,072
                                       -----              --       ----------      ---------       ----------
Issued ...........................        67              --               --         83,993         (215,907)
Repurchased ......................        --              --               --       (246,321)         491,733
Recapitalization .................    (1,391)     58,469,280      (16,000,000)    (1,869,682)     (13,541,898)
                                      ------      ----------      -----------     ----------      -----------
BALANCE DECEMBER 31, 1996 ........        --      58,469,280               --             --               --
                                      ------      ----------      -----------     ----------      -----------
Issued ...........................        --       4,391,010               --             --               --
Repurchased ......................        --      (1,115,160)              --             --        1,115,160
                                      ------      ----------      -----------     ----------      -----------
BALANCE DECEMBER 31, 1997 ........        --      61,745,130               --             --        1,115,160
                                      ------      ----------      -----------     ----------      -----------
Issued -- Offering ...............        --       6,912,730               --             --               --
Issued -- Option Exercises .......        --       2,178,436               --             --       (1,599,946)
Restricted Stock Redeemed ........        --      (1,855,845)              --             --        1,855,845
Repurchased ......................        --      (2,605,882)              --             --        2,605,882
                                      ------      ----------      -----------     ----------      -----------
BALANCE DECEMBER 31, 1998 ........        --      66,374,569               --             --        3,976,941
                                      ======      ==========      ===========     ==========      ===========
</TABLE>

     The  preferred stock of the Predecessor Company was owned by members of the
Predecessor  Company's Board of Directors. On December 12, 1996, all outstanding
Predecessor  Company  equity  was  purchased  for  cash or exchanged for Company
common stock pursuant to the Recapitalization.


                                      F-19
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

In  addition, all outstanding Predecessor Company options were canceled for cash
consideration  or  the  award  of  Company options and all outstanding GPUs were
canceled  for  cash consideration (see Note 6). In addition, all treasury shares
were retired.

     In  connection  with  the  consummation of the Recapitalization in December
1996,  the Company created a class of preferred stock designated as Money Market
Preferred  Stock  (the  "Money  Market  Preferred").  The Money Market Preferred
carries  a  variable  rate  dividend and is redeemable at the Company's election
for  $115.00  per share following the fifth anniversary of the issuance thereof.
At  December  31,  1998  and  1997, 50,000 shares of Money Market Preferred were
authorized and 87 shares were issued and outstanding.

NOTE (17)--MANDATORILY REDEEMABLE EQUITY SECURITIES

     Concurrent   with   the   Recapitalization,  the  Company  entered  into  a
stockholders'  agreement  which  included  both  put  rights  and  calls  on the
Company's  common  stock.  Effective  at the time of the Offering, such call and
put  provisions  were  terminated  and,  accordingly, the carrying value of such
mandatorily  redeemable  equity  securities  was  reclassified  to stockholders'
equity.  The carrying value of the mandatorily redeemable equity securities held
by  the  Management  Investors  was equivalent to the redemption value of $12.33
per  share  at  December  31,  1997.  The  carrying  value  of  the  mandatorily
redeemable  equity  securities for common shares held by HFCP was being accreted
to   redemption   value   over   the  six-year  period  from  the  date  of  the
Recapitalization.  Accordingly,  the  carrying  value  of mandatorily redeemable
equity securities held by HFCP was $8.47 per share at December 31, 1997.

NOTE (18)--OPTIONS

     The   Company   has  adopted  the  Young  &  Rubicam  Inc.  1997  Incentive
Compensation  Plan (the "ICP"). The ICP superseded the pre-existing stock option
plan  maintained  by  the Company (the "Stock Option Plan"); however, all awards
granted  under  the Stock Option Plan will remain outstanding in accordance with
their terms and will be subject to the Stock Option Plan.

     The  ICP  provides  for  grants of stock options, stock appreciation rights
("SARS"),  restricted  stock,  deferred  stock,  other stock-related awards, and
performance  or  annual  incentive  awards that may be settled in cash, stock or
other  property ("Awards"). Under the ICP, the total number of shares of Company
common  stock  reserved and available for delivery to participants in connection
with  Awards  is  19,125,000,  plus the number of shares of Company common stock
subject  to awards under pre-existing plans that become available (generally due
to  cancellation  or  forfeiture) after the effective date of the ICP; provided,
however  that the total number of shares of Company common stock with respect to
which  incentive  stock  options  may be granted shall not exceed 1,000,000. Any
shares  of  Company  common  stock  delivered  under  the  ICP  may  consist  of
authorized and unissued shares or treasury shares.

     The  Board  of  Directors  is  authorized to grant stock options, including
incentive  stock  options,  non-qualified  stock options, and SARS entitling the
participant  to receive the excess of the fair market value of a share of common
stock  on  the  date  of  exercise over the grant price of the SAR. The exercise
price  per share subject to an option and the grant price of a SAR is determined
by  the Board of Directors, but must not be less than the fair market value of a
share  of  common stock on the date of grant. The maximum term of each option or
SAR,  the  times at which each option or SAR will be exercisable, and provisions
requiring  forfeiture of unexercised options or SARS at or following termination
of  employment generally is fixed by the Board of Directors, except no option or
SAR may have a term exceeding ten years.

     Generally,  options  granted  under  the  ICP  become  exercisable  over  a
three-year  vesting  period  beginning on the three-year anniversary of the date
of  grant  and  expire  ten  years from the date of grant. However, the Board of
Directors may, at its discretion, accelerate the exercisability, the lapsing


                                      F-20
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

of  restrictions, or the expiration of deferral or vesting periods of any award,
and  such  accelerated exercisability, lapse, expiration and vesting shall occur
automatically  in the case of a "change in control" of the Company except to the
extent  otherwise  provided  in  the  award agreement. In addition, the Board of
Directors   may   provide   that   the   performance   goals   relating  to  any
performance-based  awards will be deemed to have been met upon the occurrence of
any change in control.

     At  the closing of the Recapitalization, the Board of Directors granted the
Rollover  Options  which  were immediately vested and exercisable. Each Rollover
Option  has  an  exercise  price  of  $1.92  per  share,  with  certain  limited
exceptions  outside  of  the  United States. Of the Rollover Options, 50% have a
term  of  five  years  and  the  remaining  50%  have  a term of seven years. In
connection  with  the  issuance  of the Rollover Options, the Company recognized
compensation expense of $96.7 million.

     At  the  closing of the Recapitalization, the Board of Directors granted to
employees  options to purchase 5,200,590 shares of Company common stock at $7.67
per  share.  In  addition,  from  the  closing  of  the Recapitalization through
December  31,  1997,  the  Board  of  Directors  granted  additional  options to
purchase  1,891,200  shares  of  Company  common  stock  at $7.67 per share (the
"Additional  Options").  As  a result of the granting of the Additional Options,
during  1997  the  Company  recognized  a  compensation  charge  of $1.3 million
reflecting  the  difference  between  the estimated fair market value of Company
common  stock  on  the  date  of  grant and the exercise price of the Additional
Options.   All   options   granted   to   employees   in   connection  with  the
Recapitalization were pursuant to and are governed by the Stock Option Plan.

     Additionally,  at  the closing of the Recapitalization, the Company granted
to  HFCP  options  to purchase 2,598,105 shares of Company common stock at $7.67
per  share  which  were  exercisable  immediately  and  expire  on  the  seventh
anniversary  of  the  closing.  The  HFCP  Options are not governed by the Stock
Option Plan.

     The  Company  has  adopted  SFAS  123  (see Note 2). In accordance with the
provisions  of  SFAS  123,  the  Company applies APB Opinion No. 25, and related
interpretations,  in  accounting  for  its  plans. If the Company had elected to
recognize  compensation  expense based upon the fair value at the grant date for
awards  under  its plans consistent with the methodology prescribed by SFAS 123,
the  Company's  net  loss  would  be increased by $7.8 million, $6.3 million and
$9.4   million   for   the  years  ended  December  31,  1998,  1997  and  1996,
respectively,  and the net loss per common share would be increased by $0.13 for
each of the years ended December 31, 1998 and 1997.


                                      F-21
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

     These  SFAS  123  pro  forma  amounts  may  not be representative of future
disclosures  since  the  estimated  fair  value of stock options is amortized to
expense  over  the  vesting  period,  and  additional  options may be granted in
future  years.  The  fair  value  for these options was estimated at the date of
grant   using   the   Black-Scholes  option-pricing  model  with  the  following
assumptions  for the years ended December 31, 1998, 1997 and 1996, respectively:


<TABLE>
<CAPTION>
                                          1998             1997             1996
                                    ---------------- ---------------- ----------------
<S>                                 <C>              <C>              <C>
     Expected term ................   6 years         10 years        5-10 years
     Risk-free rate ............... 4.26%-5.84%      5.59%-7.12%      5.92%-6.61%
     Dividend yield ...............          0%               0%               0%
     Expected volatility ..........      24.90%               0%               0%

</TABLE>

     Since  the Company's common stock was publicly traded for the first time in
1998  as  a  result  of the Offering, it does not yet have sufficient historical
information  to  make  a  reasonable assumption as to the expected volatility of
its  common  stock price in the future. As a result, the assumption in the table
above  reflects  the  expected volatility of stock prices of entities similar to
the  Company. In addition, the decrease in the expected term of options for 1998
as  compared  to 1997 is due to the creation of an active, liquid market for the
Company's  common  stock resulting from the Company's initial public offering in
1998.

     The  weighted-average  fair  value  and  weighted average exercise price of
options  granted  on  and  subsequent  to  the  Recapitalization  for  which the
exercise  price  equals the fair value of Company common stock on the grant date
was  $5.25  and  $22.59  in  1998,  respectively,  $5.28  and  $12.33  in  1997,
respectively,  and  $3.69  and $7.67 in 1996, respectively. The weighted-average
fair  value  and weighted average exercise price of options granted prior to the
Recapitalization  for  which the exercise price equals the fair value of Company
common stock on the grant date was $13.28 and $47.14 in 1996, respectively.

     In  1997  and  1996,  the  Company granted options to certain executives at
exercise  prices  below  the  fair  value of Company common stock on the date of
grant.  The  weighted-average  fair value and weighted-average exercise price of
these  options was $6.76 and $7.67 in 1997, respectively, and $6.30 and $1.97 in
1996, respectively.

     The   Black-Scholes  option  valuation  model  was  developed  for  use  in
estimating  the  weighted-average  fair  value  of  traded options which have no
vesting  restrictions and are fully transferable. Because the Company's employee
stock  options have characteristics significantly different from those of traded
options,  and because changes in the subjective input assumptions can materially
affect  the fair value estimate, in management's opinion, the existing models do
not  necessarily  provide  a  reliable  single  measure of the fair value of its
employee stock options.


                                      F-22
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

   Transactions involving options are summarized as follows:





<TABLE>
<CAPTION>
                                                       OPTIONS       WEIGHTED-AVERAGE
                                                    OUTSTANDING*     EXERCISE PRICE*
                                                   --------------   -----------------
<S>                                                <C>              <C>
       JANUARY 1, 1996 .........................      2,426,108         $   42.99
                                                      ---------         ---------
        Granted ................................        284,773             47.14
        Exercised ..............................       (252,278)            41.94
        Cancellations ..........................       (167,940)            42.83
        Recapitalization cancellations .........     (2,290,663)            43.64
        Recapitalization grants ................     24,622,260              3.76
                                                     ----------         ---------
       DECEMBER 31, 1996 .......................     24,622,260              3.76
                                                     ----------         ---------
        Granted ................................     11,469,150             11.56
        Exercised ..............................     (4,250,790)             2.19
        Cancellations ..........................       (827,415)             4.50
                                                     ----------         ---------
       DECEMBER 31, 1997 .......................     31,013,205              6.84
                                                     ----------         ---------
        Granted ................................      2,472,933             22.59
        Exercised ..............................     (2,178,436)             3.10
        Cancelled ..............................     (1,230,060)            10.81
                                                     ----------         ---------
       DECEMBER 31, 1998 .......................     30,077,642         $    8.23
                                                     ==========         =========
</TABLE>

- ----------
*   Options  outstanding and related  weighted-average  exercise prices prior to
    the  Recapitalization  have not been  retroactively  adjusted  for the Stock
    Dividend.


     At  December  31,  1998, 1997 and 1996, the Company had exercisable options
of 14,963,354, 17,242,995, and 21,501,900, respectively.

     The following information is as of December 31, 1998:

<TABLE>
<CAPTION>
                                        OPTIONS OUTSTANDING                 OPTIONS EXERCISABLE
                             -----------------------------------------  ---------------------------
                                              WEIGHTED-
                                               AVERAGE      WEIGHTED-                   WEIGHTED-
                                 NUMBER       REMAINING      AVERAGE        NUMBER       AVERAGE
                              OUTSTANDING    CONTRACTUAL     EXERCISE    EXERCISABLE    EXERCISE
  RANGE OF EXERCISE PRICES    AT 12/31/98        LIFE         PRICE      AT 12/31/98      PRICE
- ---------------------------  -------------  -------------  -----------  -------------  ----------
<S>                          <C>            <C>            <C>          <C>            <C>
$ 1.92 ....................   10,563,983          4.11      $   1.92     10,563,983     $   1.92
$ 7.67 ....................    8,297,586          7.24          7.67      4,369,371         7.67
$ 12.00 -- $15.00 .........    9,734,850          9.11         12.46         30,000        12.33
$ 25.00 -- $31.00 .........    1,481,223          9.95         28.55             --           --
                              ----------          ----      --------     ----------     --------
Total .....................   30,077,642          6.88      $   8.23     14,963,354     $   3.62
                              ==========          ====      ========     ==========     ========
</TABLE>

NOTE (19)--LITIGATION, COMMITMENTS AND CONTINGENT LIABILITIES

     The  Company  has performed, and continues to perform, services for clients
in  a  wide  range of businesses, including tobacco products manufacturers. As a
result,  the  Company  may  from  time  to  time  be  joined  as  a defendant in
litigation  brought  against  its clients and others by third parties, including
its  competitors,  governmental  and  regulatory  bodies, or consumers, alleging
that  advertising  claims made through the Company with respect to such clients'
products  are  false,  deceptive  or misleading; that such clients' products are
defective,  injurious  or pose some manner of threat to the public generally; or
that  marketing  or  communications  materials created for such clients infringe
upon  the  proprietary  rights  of  third  parties. The Company's practice is to
attempt  to  minimize  such  potential  liabilities  through  insurance coverage
and/or indemnification provisions in its agreements with clients and others.


                                      F-23
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

     The  Company  is also named as party in litigation matters which arise from
time  to  time  in  the  ordinary  course  of  its  business,  including without
limitation  claims  by former employees for money damages and other relief based
upon  the circumstances or consequences of their separation from employment. The
Company  believes  that  it  has  meritorious  defenses  to these claims, and is
contesting  such  claims  vigorously.  In  addition,  the  Company is covered by
insurance  with  respect  to  some of such claims. Accordingly, the Company does
not  expect  such  current  matters  to  have  a  material adverse effect on its
consolidated financial position, results of operations or cash flows.

     Net  rental  expense was $75.5 million, $74.4 million, and $62.9 million in
1998,  1997  and  1996,  respectively.  Future  minimum rental commitments as of
December 31, 1998 are as follows:

                                     (IN THOUSANDS)
            1999 ................     $ 68,060
            2000 ................       54,613
            2001 ................       50,137
            2002 ................       47,056
            2003 ................       41,114
            Thereafter ..........      131,018


     Certain  leases  contain  renewal  options  calling  for increased rentals.
Others  contain certain escalation clauses relating to taxes and other operating
expenses.

     The  Company had outstanding guarantees of $8.6 million and $7.6 million at
December  31,  1998 and 1997, respectively, primarily in support of credit lines
of unconsolidated companies.

     The  Company  and  its  corporate  affiliates  conduct  business in various
developing  countries  in  Asia, Africa, Latin America and Eastern Europe, where
the  systems and bodies of commercial law and trade practices arising thereunder
are  in  a  continuing state of evolution. Commercial laws in such countries are
often   vague,   arbitrary,   contradictory,   inconsistently  administered  and
retroactively  applied.  Under  such  circumstances,  it  is  difficult  for the
Company  to determine with certainty at all times the exact requirements of such
local   laws.   Nevertheless,  the  Company  believes  that  any  difficulty  in
compliance  with  local  laws  in  such  developing  countries  will  not have a
materially  adverse  impact  on  the consolidated financial position, results of
operations or cash flows of the Company.


NOTE (20)--FAIR VALUE OF FINANCIAL INSTRUMENTS AND HEDGING ACTIVITY

     At  December  31,  1998  and  1997,  the  carrying  value  of the Company's
financial instruments approximated fair value in all material respects.

     The   Company   enters   into  interest  rate  protection  agreements  with
off-balance  sheet  risk  in order to reduce its exposure to changes in interest
rates  on  its  variable  rate  long-term  debt.  These interest rate protection
agreements  included interest rate swaps, interest rate floors and interest rate
caps.  At December 31, 1998 and 1997, the Company had entered into interest rate
protection  agreements  with  respect  to  $31.5 million and $275 million of its
indebtedness.

     The  Company  enters  into  forward  foreign  exchange  contracts  to hedge
certain  assets  and liabilities which are recorded in a currency different from
that  in  which they settle. These contracts are generally entered into in order
to  hedge  intercompany  transactions.  Gains  and  losses  on  these  contracts
generally  offset  losses  and gains on the related foreign currency denominated
intercompany  transactions. The gains and losses on these positions are deferred
and  included  in  the  basis  of  the transaction upon settlement. The terms of
these  contracts  are  generally a one-month maturity. At December 31, 1998, the
Company  had  contracts  for  the sale of $19.4 million and the purchase of $6.1
million  of  foreign  currencies  at  fixed rates, compared to contracts for the
sale  of  $18.5  million and the purchase of $12.8 million of foreign currencies
at December 31, 1997.


                                      F-24
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)


     Management  believes  that  any losses resulting from market risk would not
have  a  material adverse impact on the consolidated financial position, results
of operations or cash flows of the Company.



                                      F-25
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
                  QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

<TABLE>
<CAPTION>
                                                                   EARNINGS PER SHARE
                                                  INCOME (LOSS)   BEFORE EXTRAORDINARY
                                  INCOME (LOSS)       BEFORE             CHARGE                           COMMON STOCK
                                       FROM       EXTRAORDINARY  -----------------------   NET INCOME  -------------------
      QUARTER         REVENUES      OPERATIONS        CHARGE        BASIC      DILUTED       (LOSS)       HIGH       LOW
- ------------------- ------------ --------------- --------------- ----------- ----------- ------------- ---------- --------
                                                   (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                 <C>          <C>             <C>             <C>         <C>         <C>           <C>        <C>
1998
1st ...............  $  348,173    $   25,333      $   12,190     $   0.24    $   0.19    $   12,190   $ --       $ --
2nd(1)(2) .........     372,128      (190,472)       (145,391)       (2.45)      (2.45)     (149,824)  33 1/16    26 1/2
3rd ...............     375,419        42,178          24,306         0.36        0.29        24,306   35 7/8     28 3/8
4th ...............     426,744        51,450          27,260         0.41        0.34        27,260   33 5/8     19 3/4
                     ----------    ----------      ----------                             ----------
Year ..............   1,522,464       (71,511)        (81,635)       (1.34)      (1.34)      (86,068)  35 7/8     19 3/4
                     ==========    ==========      ==========                             ==========
1997
1st ...............  $  298,206    $   14,093      $    4,089     $   0.09    $   0.07    $    4,089
2nd ...............     345,474        35,156          13,516         0.29        0.22        13,516
3rd ...............     333,387        (4,302)         (5,700)       (0.12)      (0.12)       (5,700)
4th ...............     405,673        25,782         (35,843)       (0.77)      (0.77)      (35,843)
                     ----------    ----------      ----------                             ----------
Year ..............   1,382,740        70,729         (23,938)       (0.51)      (0.51)      (23,938)
                     ==========    ==========      ==========                             ==========
</TABLE>

- ----------
(1) Income  from  operations  for  the  second  quarter  of 1998 includes $234.4
    million   of   non-recurring,   non-cash,   pre-tax   compensation   charges
    recognized  upon  the  consummation  of  the  Offering  resulting  from  the
    vesting  of  shares  of  restricted stock allocated to employees. Net income
    for  the  second  quarter  of  1998 also includes an extraordinary charge of
    $4.4  million,  which  is  net  of a tax benefit of $2.8 million, due to the
    write-off  of  unamortized deferred financing costs related to the Company's
    replaced credit facility.

(2) The  high  and  low  prices  of common stock reflect amounts from the period
    commencing  upon  the  consummation  of  the  Offering  on May 12, 1998, the
    first day of public trading, through June 30, 1998.


                                      F-26
<PAGE>


                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
                          CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>
                                                                                    MARCH 31,       DECEMBER 31,
                                                                                      1999              1998
                                                                                 --------------   ---------------
                                                                                  (UNAUDITED)
                                                                                   (IN THOUSANDS, EXCEPT SHARE
                                                                                      AND PER SHARE AMOUNTS)
<S>                                                                              <C>              <C>
CURRENT ASSETS
 Cash and cash equivalents ...................................................    $    63,209       $   122,138
 Accounts receivable, net of allowance for doubtful accounts of $18,485
   and $17,938 at March 31, 1999 and December 31, 1998, respectively.                 866,609           835,284
 Costs billable to clients ...................................................         63,874            55,187
 Other receivables ...........................................................         46,693            37,177
 Deferred income taxes .......................................................         46,831            46,803
 Prepaid expenses and other assets ...........................................         34,839            25,979
                                                                                  -----------       -----------
    Total Current Assets .....................................................      1,122,055         1,122,568
                                                                                  -----------       -----------
NONCURRENT ASSETS
 Property and equipment, net .................................................        148,488           150,413
 Deferred income taxes .......................................................        150,231           158,646
 Goodwill, less accumulated amortization of $76,959 and $84,292 at
   March 31, 1999 and December 31, 1998, respectively ........................        123,302           120,075
 Equity in net assets of and advances to unconsolidated companies ............         36,630            38,397
 Other assets ................................................................         41,919            45,156
                                                                                  -----------       -----------
    Total Noncurrent Assets ..................................................        500,570           512,687
                                                                                  -----------       -----------
    Total Assets .............................................................    $ 1,622,625       $ 1,635,255
                                                                                  ===========       ===========
CURRENT LIABILITIES
 Loans payable ...............................................................    $    52,699       $    31,365
 Accounts payable ............................................................        931,378         1,008,624
 Accrued expenses and other liabilities ......................................        184,487           203,099
 Accrued payroll and bonuses .................................................         50,370            77,078
 Income taxes payable ........................................................         19,783            19,290
                                                                                  -----------       -----------
   Total Current Liabilities .................................................      1,238,717         1,339,456
                                                                                  -----------       -----------
NONCURRENT LIABILITIES
 Loans payable ...............................................................        151,338            31,494
 Deferred compensation .......................................................         31,353            30,635
 Other liabilities ...........................................................        110,838           114,128
                                                                                  -----------       -----------
   Total Noncurrent Liabilities ..............................................        293,529           176,257
                                                                                  -----------       -----------
Commitments and Contingencies ................................................
Minority Interest ............................................................          4,028             4,573
                                                                                  -----------       -----------
Stockholders' Equity .........................................................
 Money Market Preferred Stock - cumulative variable dividend;
   liquidating value of $115 per share; one - tenth of one vote per share;
   authorized - 50,000 shares; issued and outstanding - 87 shares ............              -                 -
 Cumulative Participating Junior Preferred Stock - minimum $1.00
   dividend; liquidating value of $1.00 per share; 100 votes per share;
   authorized - 2,500,000 shares; issued and outstanding - 0 shares ..........              -                 -
 Common stock, par value $.01 per share; authorized - 250,000,000
   shares; issued and outstanding - 65,886,003 shares and 66,374,569
   shares at March 31, 1999 and December 31, 1998, respectively
   (excluding 4,322,392 shares and 3,976,941 shares in treasury) .............            702               704
 Capital surplus .............................................................        926,840           934,676
 Accumulated deficit .........................................................       (738,592)         (758,292)
 Cumulative translation adjustment ...........................................        (18,024)          (10,810)
 Pension liability adjustment ................................................         (1,738)           (1,738)
                                                                                  -----------       -----------
                                                                                      169,188           164,540
Common stock in treasury, at cost ............................................        (82,837)          (49,571)
                                                                                  -----------       -----------
   Total Stockholders' Equity ................................................         86,351           114,969
                                                                                  -----------       -----------
   Total Liabilities and Stockholders' Equity ................................    $ 1,622,625       $ 1,635,255
                                                                                  ===========       ===========

</TABLE>


   The accompanying notes are an integral part of these financial statements.


                                      F-27
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
                UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS





<TABLE>
<CAPTION>

                                                                        THREE MONTHS ENDED MARCH 31,
                                                                       -------------------------------
                                                                            1999             1998
                                                                       --------------   --------------
                                                                       (IN THOUSANDS, EXCEPT SHARE AND
                                                                             PER SHARE AMOUNTS)
<S>                                                                    <C>              <C>
Revenues ...........................................................    $   383,873      $   348,173
Compensation expense, including employee benefits ..................        235,018          213,598
General and administrative expenses ................................        114,297          109,242
                                                                        -----------      -----------
Operating expenses .................................................        349,315          322,840
                                                                        -----------      -----------
Income from operations .............................................         34,558           25,333
Interest expense, net ..............................................         (1,646)          (5,575)
Other income .......................................................              -              827
                                                                        -----------      -----------
Income before income taxes .........................................         32,912           20,585
Income tax provision ...............................................         13,494            8,852
                                                                        -----------      -----------
                                                                             19,418           11,733
Equity in net (loss) income of unconsolidated companies ............            (16)             115
Minority interest in net loss of consolidated subsidiaries .........            299              342
                                                                        -----------      -----------
Net income .........................................................    $    19,701      $    12,190
                                                                        -----------      -----------
Earnings per share:
 Basic .............................................................    $      0.30      $      0.24
                                                                        ===========      ===========
 Diluted ...........................................................    $      0.24      $      0.19
                                                                        ===========      ===========
Weighted average shares outstanding (Note 3):
 Basic .............................................................     66,324,420       50,762,144
                                                                        ===========      ===========
 Diluted ...........................................................     81,892,192       64,453,134
                                                                        ===========      ===========


</TABLE>

  The accompanying notes are an integral part of these financial statements.



                                      F-28
<PAGE>

                 YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES
                UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>

                                                                          THREE MONTHS ENDED MARCH 31,
                                                                         -------------------------------
                                                                              1999             1998
                                                                         --------------   --------------
                                                                                 (IN THOUSANDS)
<S>                                                                      <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income ...........................................................     $   19,701       $   12,190
Adjustments to reconcile net income to net cash provided by
 operating activities:
 Depreciation and amortization .......................................         15,769           14,180
 Deferred income tax expense .........................................          8,280            3,777
 Equity in net loss (income)of unconsolidated companies ..............             16             (115)
 Dividends from unconsolidated companies .............................            905              252
 Minority interest in net loss of consolidated subsidiaries ..........           (299)            (342)
Change in assets and liabilities, excluding effects from
 acquisitions, dispositions and foreign exchange:
 Accounts receivable .................................................        (29,034)         (22,261)
 Costs billable to clients ...........................................         (9,306)         (21,508)
 Other receivables ...................................................         (9,527)          (5,031)
 Prepaid expenses and other assets ...................................         (5,895)          (1,163)
 Accounts payable ....................................................        (69,759)         (43,672)
 Accrued expenses and other liabilities ..............................        (18,868)         (34,377)
 Accrued payroll and bonuses .........................................        (26,616)         (16,556)
 Income taxes payable ................................................          1,167           (5,007)
 Deferred compensation ...............................................            355            1,478
 Other ...............................................................         (1,359)          (4,021)
                                                                           ----------       ----------
Net cash used in operating activities ................................     $ (124,470)      $ (122,176)
                                                                           ----------       ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Additions to property and equipment .................................     $  (14,788)      $   (7,889)
 Acquisitions, net of cash acquired ..................................         (8,669)               -
 Investment in net assets of and advances to unconsolidated
   companies .........................................................         (1,912)          (1,030)
 Proceeds from notes receivable ......................................            322              339
                                                                           ----------       ----------
Net cash used in investing activities ................................     $  (25,047)      $   (8,580)
                                                                           ----------       ----------
CASH FLOWS FROM FINANCING ACTIVITIES: ................................
 Proceeds from loans payable, net ....................................        131,772           24,972
 Common stock issued .................................................          1,134            1,287
 Common stock repurchased ............................................        (42,403)               -
 Payments of deferred compensation ...................................              -           (1,190)
 Payment of installment notes, net ...................................              -           (2,100)
 Other financing activities ..........................................            (59)            (277)
                                                                           ----------       ----------
Net cash provided by financing activities ............................     $   90,444       $   22,692
                                                                           ----------       ----------
Effect of exchange rate changes on cash and cash equivalents .........            144           (1,234)
Net decrease in cash and cash equivalents ............................        (58,929)        (109,298)
Cash and cash equivalents, beginning of period .......................        122,138          160,263
                                                                           ----------       ----------
Cash and cash equivalents, end of period .............................     $   63,209       $   50,965
                                                                           ==========       ==========
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
 Interest paid .......................................................     $    2,939       $    9,157
                                                                           ==========       ==========
 Income taxes paid ...................................................     $    4,960       $    9,237
                                                                           ==========       ==========
</TABLE>


   The accompanying notes are an integral part of these financial statements.


                                      F-29
<PAGE>

              YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES NOTES
                TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1 - OPERATIONS AND BASIS OF PRESENTATION:

     NATURE  OF  OPERATIONS: Young  &  Rubicam  Inc. (the "Company") is a global
marketing   and   communications   enterprise   with   integrated   services  in
advertising,  perception  management and public relations, branding consultation
and  design,  sales  promotion,  direct marketing and healthcare communications.
The  Company  operates  in  the United States, Canada, Europe, Latin America and
the  Asia/Pacific  region as well as through certain affiliations in other parts
of the world.

     BASIS  OF  PRESENTATIONS: The accompanying unaudited consolidated financial
statements  of  the  Company  have  been  prepared  pursuant to the rules of the
Securities   and   Exchange   Commission.   Certain   information  and  footnote
disclosures  normally  included  in  financial statements prepared in accordance
with  generally  accepted  accounting  principles have been condensed or omitted
pursuant  to such rules and regulations. These consolidated financial statements
should   be   read  in  conjunction  with  the  audited  consolidated  financial
statements  and  notes  thereto  included in the Company's Annual Report on Form
10-K  for  the  year  ended December 31, 1998. In the opinion of management, the
accompanying  financial  statements  reflect  all  adjustments,  which  are of a
normal  recurring  nature,  necessary for a fair presentation of the results for
the  periods  presented.  Certain  reclassifications have been made to the prior
years' financial statements to conform to the 1999 presentation.

     The  results  of  operations  for  the  interim  periods  presented are not
necessarily indicative of the results expected for the full year.


NOTE 2 - USE OF ESTIMATES:

     The  preparation  of  financial  statements  in  conformity  with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect  the  reported  amounts  of assets and liabilities and
disclosure  of  contingent  assets  and liabilities at the date of the financial
statements  and  the  reported  amounts  of  revenues  and  expenses  during the
reporting period. Actual results could differ from those estimates.


NOTE 3 - EARNINGS PER COMMON SHARE:

     Basic  net  earnings  per share is calculated by dividing net income by the
weighted  average  shares  of  common  stock outstanding during the three months
ended  March 31, 1999 and 1998. Diluted earnings per share reflects the dilutive
effect  of  stock  options,  primarily  stock options granted to employees under
stock-based  compensation  plans.  Shares  used  in  computing basic and diluted
earnings per share were as follows:

<TABLE>
<CAPTION>
                                             THREE MONTHS ENDED MARCH 31,
                                              --------------------------
                                                  1999           1998
                                              ------------   -----------
<S>                                           <C>            <C>
Basic - weighted average shares ...........   66,324,420     50,762,144
Dilutive effect of stock options ..........   15,567,772     13,690,990
                                              ----------     ----------
Diluted - weighted average shares .........   81,892,192     64,453,134
                                              ==========     ==========
</TABLE>


                                      F-30
<PAGE>

NOTE 4 - COMPREHENSIVE INCOME

     The   following  table  sets  forth  total  comprehensive  income  and  its
components:


<TABLE>
<CAPTION>
                                                   THREE MONTHS ENDED MARCH 31,
                                                     -----------------------
                                                        1999         1998
                                                         (IN THOUSANDS)
<S>                                                  <C>          <C>
Net income .......................................    $ 19,701     $ 12,190
Foreign currency translation adjustments .........      (7,214)      (2,054)
                                                      --------     --------
Total comprehensive income .......................    $ 12,487     $ 10,136
                                                      ========     ========
</TABLE>


NOTE 5 - SUBSEQUENT EVENTS


     ACQUISITION: On   May   21,   1999,   the  Company  acquired  KnowledgeBase
Marketing,   Inc.,  a  leading  customer  relationship  marketing  service  that
specializes  in  gathering  and  analyzing  marketing  data, in a stock and cash
transaction  valued  at  approximately  $175  million.  In  connection with this
acquisition,  the  Company  issued  an aggregate of 2.1 million shares of common
stock  and  agreed  to  grant  options to purchase up to an aggregate of 275,000
additional shares of common stock.

     CASH  DIVIDEND: On  April 29, 1999, the Company announced that the Board of
Directors  declared  a cash dividend of $0.025 per common share, payable on June
15, 1999 to all stockholders of record as of June 1, 1999.



                                      F-31
<PAGE>

YOUNG & RUBICAM INC. AND SUBSIDIARY COMPANIES                    SCHEDULE II
VALUATION AND QUALIFYING ACCOUNTS
(IN THOUSANDS)
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                 ADDITIONS
                                                       -----------------------------
                                           BALANCE AT   CHARGED TO                                 BALANCE AT
                                            BEGINNING    COSTS AND     CHARGED TO                    END OF
DESCRIPTION                                 OF PERIOD    EXPENSES    OTHER ACCOUNTS   DEDUCTIONS     PERIOD
- ----------------------------------------- ------------ ------------ ---------------- ------------ -----------
<S>                                       <C>          <C>          <C>              <C>          <C>
YEAR ENDED DECEMBER 31, 1998
Allowance for Doubtful Accounts .........    $14,125      $ 9,404         --            $ 5,591     $17,938
                                             =======      =======         ==            =======     =======
YEAR ENDED DECEMBER 31, 1997
Allowance for Doubtful Accounts .........    $ 9,849      $14,269         --            $ 9,993     $14,125
                                             =======      =======         ==            =======     =======
YEAR ENDED DECEMBER 31, 1996
Allowance for Doubtful Accounts .........    $11,526      $11,411         --            $13,088     $ 9,849
                                             =======      =======         ==            =======     =======
</TABLE>

                                      S-1
<PAGE>

================================================================================
      NO  DEALER,  SALESPERSON  OR  OTHER  PERSON  IS  AUTHORIZED  TO  GIVE  ANY
INFORMATION  OR TO REPRESENT ANYTHING NOT CONTAINED IN THIS PROSPECTUS. YOU MUST
NOT  RELY ON ANY UNAUTHORIZED INFORMATION OR REPRESENTATIONS. THIS PROSPECTUS IS
AN  OFFER  TO  SELL OR A SOLICITATION OF AN OFFER TO BUY ONLY THE SHARES OFFERED
BY  THIS  PROSPECTUS, BUT ONLY UNDER CIRCUMSTANCES AND IN JURISDICTIONS WHERE IT
IS  LAWFUL  TO  DO  SO.  THE INFORMATION CONTAINED IN THIS PROSPECTUS IS CURRENT
ONLY AS OF ITS DATE.



               ------------------------------------------------
                               TABLE OF CONTENTS
               ------------------------------------------------

<TABLE>
<CAPTION>
                                                     PAGE
                                                  ----------
<S>                                               <C>

Prospectus Summary ............................        1
Risk Factors ..................................        7
Recent Developments ...........................       14
Use of Proceeds ...............................       14
Price Range of Common Stock and
   Dividend Policy ............................       14
Capitalization ................................       15
Selected Consolidated Financial Data ..........       16
Management's Discussion and
   Analysis of Financial Condition and
   Results of Operations ......................       18
Business ......................................       27
Management ....................................       38
Certain Transactions ..........................       54
Principal Stockholders ........................       55
Selling Stockholders ..........................       57
Description of Capital Stock ..................       63
Shares Eligible for Future Sale ...............       77
Certain U.S. Tax Consequences to
   Non-United States Holders ..................       79
Underwriting ..................................       81
Legal Matters .................................       85
Experts .......................................       85
Available Information .........................       85
Index to Consolidated Financial
   Statements .................................       F-1


</TABLE>
================================================================================


                               [GRAPHIC OMITTED]



                               15,000,000 SHARES
                                 COMMON STOCK




                       --------------------------------
                                   PROSPECTUS
                       --------------------------------



                            BEAR, STEARNS & CO. INC.


                          DONALDSON, LUFKIN & JENRETTE

                                 ---------------

                              GOLDMAN, SACHS & CO.


                           ING BARING FURMAN SELZ LLC


                           MORGAN STANLEY DEAN WITTER


                              SALOMON SMITH BARNEY



                                     , 1999



================================================================================

<PAGE>

                                                      [INTERNATIONAL COVER PAGE]

                    SUBJECT TO COMPLETION, DATED MAY 24, 1999


PROSPECTUS

                               15,000,000 SHARES

                               [GRAPHIC OMITTED]

                                  COMMON STOCK
                             -------------------

     This  is  an  offering  of  15,000,000  shares  of  common stock of Young &
Rubicam  Inc.  This prospectus relates to an international offering of 3,000,000
shares  outside the United States and Canada. In addition, 12,000,000 shares are
being offered in a concurrent offering in the United States and Canada.

     All  of  the  15,000,000  shares of common stock offered by this prospectus
are  being  sold  by  the selling stockholders named in this prospectus. Young &
Rubicam  will  not receive any of the proceeds from the sale of shares of common
stock by the selling stockholders.


     The  last  reported  sale price of the common stock, which is listed on the
New  York Stock Exchange under the symbol "YNR", on May 21, 1999, was $40.62 per
share.


     INVESTING  IN  COMMON STOCK INVOLVES RISKS. SEE "RISK FACTORS" BEGINNING ON
PAGE  7 TO READ ABOUT RISKS THAT YOU SHOULD CONSIDER BEFORE BUYING SHARES OF THE
COMMON STOCK.

     NEITHER  THE  SECURITIES  AND  EXCHANGE COMMISSION NOR ANY OTHER REGULATORY
BODY  HAS  APPROVED  OR  DISAPPROVED  OF  THESE  SECURITIES  OR  PASSED UPON THE
ADEQUACY  OR  ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS
A CRIMINAL OFFENSE.

                              -------------------

<TABLE>
<CAPTION>
                                                     Per
                                                    Share         Total
                                                 -----------   ----------
<S>                                              <C>           <C>
Public offering price ........................   $             $
Underwriting discount ........................   $             $
Proceeds to the selling stockholders .........   $             $
</TABLE>

                             -------------------

     The  U.S.  underwriters  may  purchase up to an additional 2,250,000 shares
from  selling  stockholders  to  cover over-allotments. Young & Rubicam Inc. has
agreed  to  pay expenses incurred by the selling stockholders in connection with
the offerings, other than the underwriting discount.

     The  underwriters  expect  to  deliver  the shares in New York, New York on
               , 1999.

                              -------------------
BEAR, STEARNS INTERNATIONAL LIMITED
                                 CAZENOVE & CO.
                                                   DONALDSON, LUFKIN & JENRETTE
                              -------------------
GOLDMAN SACHS INTERNATIONAL
           ING BARINGS
                    MORGAN STANLEY DEAN WITTER
                                              SALOMON SMITH BARNEY INTERNATIONAL


                    The date of this prospectus is    , 1999

THE  INFORMATION  IN THIS  PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED.  THESE
SECURITIES  MAY NOT BE SOLD NOR MAY  OFFERS BE  ACCEPTED  PRIOR TO THE TIME THIS
PROSPECTUS IS DELIVERED IN FINAL FORM.  THIS  PROSPECTUS IS NOT AN OFFER TO SELL
THESE  SECURITIES AND IT IS NOT  SOLICITING AN OFFER TO BUY THESE  SECURITIES IN
ANY JURISDICTION WHERE THE OFFER OR SALE IS NOT PERMITTED.


<PAGE>

                                                 [INTERNATIONAL BACK COVER PAGE]
================================================================================
       NO  DEALER,  SALESPERSON  OR  OTHER  PERSON  IS  AUTHORIZED  TO  GIVE ANY
INFORMATION  OR TO REPRESENT ANYTHING NOT CONTAINED IN THIS PROSPECTUS. YOU MUST
NOT  RELY ON ANY UNAUTHORIZED INFORMATION OR REPRESENTATIONS. THIS PROSPECTUS IS
AN  OFFER  TO  SELL OR A SOLICITATION OF AN OFFER TO BUY ONLY THE SHARES OFFERED
BY  THIS  PROSPECTUS, BUT ONLY UNDER CIRCUMSTANCES AND IN JURISDICTIONS WHERE IT
IS  LAWFUL  TO  DO  SO.  THE INFORMATION CONTAINED IN THIS PROSPECTUS IS CURRENT
ONLY AS OF ITS DATE.



                 --------------------------------------------
                               TABLE OF CONTENTS
                 --------------------------------------------

<TABLE>
<CAPTION>
                                                 PAGE
                                             ------------
<S>                                          <C>

Prospectus Summary .......................         1
Risk Factors .............................         7
Recent Developments ......................        14
Use of Proceeds ..........................        14
Price Range of Common Stock and
   Dividend Policy .......................        14
Capitalization ...........................        15
Selected Consolidated Financial Data.             16
Management's Discussion and
   Analysis of Financial Condition and
   Results of Operations .................        18
Business .................................        27
Management ...............................        38
Certain Transactions .....................        54
Principal Stockholders ...................        55
Selling Stockholders .....................        57
Description of Capital Stock .............        63
Shares Eligible for Future Sale ..........        77
Certain U.S. Tax Consequences to
   Non-United States Holders .............        79
Underwriting .............................        81
Legal Matters ............................        85
Experts ..................................        85
Available Information ....................        85
Index to Consolidated Financial
   Statements ............................        F-1
</TABLE>


================================================================================


================================================================================

                               [GRAPHIC OMITTED]

                               15,000,000 SHARES
                                 COMMON STOCK




                       ---------------------------------
                                   PROSPECTUS
                       ---------------------------------





                       BEAR, STEARNS INTERNATIONAL LIMITED


                                 CAZENOVE & CO.


                          DONALDSON, LUFKIN & JENRETTE


                             -----------------------


                           GOLDMAN SACHS INTERNATIONAL


                                   ING BARINGS


                           MORGAN STANLEY DEAN WITTER


                       SALOMON SMITH BARNEY INTERNATIONAL




                                     , 1999



================================================================================
<PAGE>

                                    PART II

                    INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

     The  following  table  sets forth the estimated expenses in connection with
the  issuance  and distribution of the common stock being registered, other than
underwriting discounts and commissions.




<TABLE>
<S>                                                                     <C>
Securities and Exchange Commission registration fee .................    $ 203,378
National Association of Securities Dealers, Inc. filing fee .........       30,500
Legal fees and expenses .............................................      250,000
Accounting fees and expenses ........................................      125,000
Printing and engraving expenses .....................................      350,000
Registrar and transfer agent's fee ..................................       25,000
Miscellaneous .......................................................       41,122
                                                                         ---------
 Total ..............................................................    $ 900,000
                                                                         =========
</TABLE>


ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     Article  XI  of  Young & Rubicam Inc.'s Amended and Restated Certificate of
Incorporation provides substantially as follows:

     Section  1.  Elimination  of  Certain Liability of Directors. A director of
the  Company  shall  not  be  personally  liable  to Y&R or its stockholders for
monetary  damages  for  breach  of  fiduciary  duty  as  a  director, except for
liability  (i)  for  any breach of the director's duty of loyalty to the Company
or  its  stockholders,  (ii)  for  acts  or omissions not in good faith or which
involve  intentional  misconduct  or  a  knowing  violation  of law, (iii) under
Section  174  of  the  General Corporation Law of the State of Delaware, or (iv)
for  any  transaction  from  which  the  director  derived  an improper personal
benefit.

     Section 2. Indemnification and Insurance.

     (a) Right  to indemnification. Each person who was or is made a party or is
threatened  to  be  made  a  party  to  or  is  involved  in any action, suit or
proceeding,   whether   civil,   criminal,   administrative   or   investigative
(hereinafter  a "proceeding"), by reason of the fact that he or she, or a person
of  whom  he or she is the legal representative, is or was a director or officer
of  the  Company  or  is  or  was  serving  at  the  request of the Company as a
director,   officer,   employee   or  agent  of  another  corporation  or  of  a
partnership,  joint  venture,  trust or other enterprise, including service with
respect  to  employee  benefit  plans,  whether  the basis of such proceeding is
alleged  action  in  an  official  capacity  as a director, officer, employee or
agent  or  in  any other capacity while serving as a director, officer, employee
or  agent,  shall be indemnified and held harmless by the Company to the fullest
extent  authorized  by  the General Corporation Law of the State of Delaware, as
the  same  exists  or  may  hereafter  be  amended  but, in the case of any such
amendment,  to the fullest extent permitted by law, only to the extent that such
amendment  permits  the  Company  to provide broader indemnification rights than
said  law permitted the Company to provide prior to such amendment), against all
expense,  liability  and  loss  (including, without limitation, attorneys' fees,
judgments,  fines, amounts paid or to be paid in settlement, and excise taxes or
penalties  arising  under  the  Employee Retirement Income Security Act of 1974)
reasonably  incurred or suffered by such person in connection therewith and such
indemnification  shall  continue as to a person who has ceased to be a director,
officer,  employee  or agent and shall inure to the benefit of his or her heirs,
executors  and  administrators;  provided,  however, that, except as provided in
paragraph  (b)  hereof,  the  Company  shall  indemnify  any such person seeking
indemnification  in  connection with a proceeding (or part thereof) initiated by
such  person  only  if  such  proceeding (or part thereof) was authorized by the
Board  of  Directors  of  the Company. The right to indemnification conferred in
this  Section shall  be  a contract right and shall include the right to be paid
by  the  Company  the  expenses  incurred  in  defending  any such proceeding in
advance of its final disposition; provided, however, that, if the


                                      II-1
<PAGE>

General  Corporation  Law of the State of Delaware requires, the payment of such
expenses  incurred by a director or officer in his or her capacity as a director
or  officer  (and  not in any other capacity in which service was or is rendered
by  such  person  while  a  director  or officer, including, without limitation,
service  to  an  employee benefit plan) in advance of the final disposition of a
proceeding,  shall  be made only upon delivery to the Company of an undertaking,
by  or  on  behalf of such director or officer, to repay all amounts so advanced
if  it  shall  ultimately  be  determined  that  such director or officer is not
entitled  to be indemnified under this Section or otherwise. The Company may, by
action  of  the  Board  of  Directors,  provide indemnification to employees and
agents  of  the  Company  with  the  same  scope  and  effect  as  the foregoing
indemnification of directors and officers.

     (b) Right  of  Claimant  to  Bring  Suit. If a claim under paragraph (a) of
this  Section is  not  paid  in  full  by the Company within thirty days after a
written  claim  has  been  received by the Company, the claimant may at any time
thereafter  bring  suit  against the Company to recover the unpaid amount of the
claim  and, if successful in whole or in part, the claimant shall be entitled to
be  paid  also  the  expense of prosecuting such claim. It shall be a defense to
any  such  action  (other than an action brought to enforce a claim for expenses
incurred  in  defending any proceeding in advance of its final disposition where
the  required undertaking, if any is required, has been tendered to the Company)
that  the  claimant  has  not  met  the  standards  of  conduct  which  make  it
permissible  under  the General Corporation Law of the State of Delaware for the
Company  to  indemnify  the  claimant  for the amount claimed, but the burden of
proving  such  defense  shall  be  on  the  Company.  Neither the failure of the
Company  (including  its  Board  of Directors, independent legal counsel, or its
stockholders)  to  have  made  a determination prior to the commencement of such
action  that  indemnification  of  the  claimant  is proper in the circumstances
because  he  or  she has met the applicable standard of conduct set forth in the
General  Corporation  Law  of the State of Delaware, nor an actual determination
by  the Company (including its Board of Directors, independent legal counsel, or
its  stockholders)  that  the  claimant  has not met such applicable standard of
conduct,  shall  be  a  defense  to  the action or create a presumption that the
claimant has not met the applicable standard of conduct.

     (c) Non-Exclusivity  of  Rights.  The  right  to  indemnification  and  the
payment  of  expenses incurred in defending a proceeding in advance of its final
disposition  conferred in this Section shall not be exclusive of any other right
which  any  person may have or hereafter acquire under any statute, provision of
the  Certificate  of  Incorporation,  By-law, agreement, vote of stockholders or
disinterested directors or otherwise.

     (d) Insurance.  The  Company  may  maintain  insurance,  at its expense, to
protect  itself  and  any director, officer, employee or agent of the Company or
another  corporation,  partnership,  joint  venture,  trust  or other enterprise
against  any  such  expense, liability or loss, whether or not the Company would
have  the power to indemnify such person against such expense, liability or loss
under the General Corporation Law of the State of Delaware.

     Section  145  of  the  General  Corporation  Law  of  the State of Delaware
       provides as follows:

       (a) A  corporation shall have power to indemnify any person who was or is
    a  party  or  is threatened to be made a party to any threatened, pending or
    completed   action,   suit   or   proceeding,   whether   civil,   criminal,
    administrative  or  investigative  (other  than an action by or in the right
    of  the  corporation)  by  reason  of  the  fact that the person is or was a
    director,  officer,  employee  or  agent  of  the  corporation, or is or was
    serving  at  the request of the corporation as a director, officer, employee
    or  agent  of  another  corporation,  partnership,  joint  venture, trust or
    other  enterprise,  against expenses (including attorneys' fees), judgments,
    fines  and  amounts  paid  in settlement actually and reasonably incurred by
    the  person  in  connection  with  such  action,  suit  or proceeding if the
    person  acted  in  good faith and in a manner the person reasonably believed
    to  be  in  or  not  opposed  to the best interests of the corporation, and,
    with  respect  to any criminal action or proceeding, had no reasonable cause
    to  believe  the  person's  conduct  was  unlawful.  The  termination of any
    action,  suit  or  proceeding by judgment, order, settlement, conviction, or
    upon  a  plea  of  nolo  contendere or its equivalent, shall not, of itself,
    create  a  presumption  that  the  person did not act in good faith and in a
    manner  which  the person reasonably believed to be in or not opposed to the
    best  interests  of  the  corporation,  and,  with  respect  to any criminal
    action  or  proceeding,  had  reasonable  cause to believe that the person's
    conduct was unlawful.


                                      II-2
<PAGE>

       (b) A  corporation shall have power to indemnify any person who was or is
    a  party  or  is threatened to be made a party to any threatened, pending or
    completed  action  or  suit by or in the right of the corporation to procure
    a  judgment  in  its favor by reason of the fact that the person is or was a
    director,  officer,  employee  or  agent  of  the  corporation, or is or was
    serving  at  the request of the corporation as a director, officer, employee
    or  agent  of  another  corporation,  partnership,  joint  venture, trust or
    other  enterprise  against expenses (including attorneys' fees) actually and
    reasonably  incurred  by  the  person  in  connection  with  the  defense or
    settlement  of  such action or suit if the person acted in good faith and in
    a  manner  the  person  reasonably  believed  to be in or not opposed to the
    best  interests  of the corporation and except that no indemnification shall
    be  made  in  respect  of any claim, issue or matter as to which such person
    shall  have  been  adjudged  to be liable to the corporation unless and only
    to  the  extent that the Court of Chancery or the court in which such action
    or  suit  was  brought  shall  determine  upon application that, despite the
    adjudication  of  liability  but  in  view  of  all the circumstances of the
    case,  such  person  is fairly and reasonably entitled to indemnity for such
    expenses  which  the  Court  of  Chancery  or  such  other  court shall deem
    proper.

       (c) To  the  extent  that  a  present  or former director or officer of a
    corporation  has  been  successful  on the merits or otherwise in defense of
    any  action,  suit  or  proceeding referred to in subsections (a) and (b) of
    this  section,  or  in  defense  of any claim, issue or matter therein, such
    person  shall  be  indemnified  against expenses (including attorneys' fees)
    actually and reasonably incurred by such person in connection therewith.

       (d) Any  indemnification  under  subsections  (a) and (b) of this section
    (unless  ordered  by  a  court)  shall  be  made  by the corporation only as
    authorized  in  the  specific case upon a determination that indemnification
    of  the  present or former director, officer, employee or agent is proper in
    the  circumstances  because  the  person  has met the applicable standard of
    conduct  set  forth  in  subsections  (a)  and  (b)  of  this  section. Such
    determination  shall  be made, with respect to a person who is a director or
    officer  at  the  time  of such determination, (1) by a majority vote of the
    directors  who  are  not  parties  to  such action, suit or proceeding, even
    though  less  than  a  quorum,  or  (2)  by  a  committee  of such directors
    designated  by  majority  vote  of  such  directors, even though less than a
    quorum,  or  (3)  if  there  are  no such directors, or if such directors so
    direct,  by  independent  legal  counsel in a written opinion, or (4) by the
    stockholders.

       (e) Expenses  (including  attorneys'  fees)  incurred  by  an  officer or
    director  in  defending any civil, criminal, administrative or investigative
    action,  suit  or  proceeding  may  be paid by the corporation in advance of
    the  final  disposition  of  such action, suit or proceeding upon receipt of
    an  undertaking  by  or  on behalf of such director or officer to repay such
    amount  if  it  shall  ultimately  be  determined  that  such  person is not
    entitled  to  be  indemnified  by  the  corporation  as  authorized  in this
    section.  Such  expenses  (including  attorneys'  fees)  incurred  by former
    directors  and  officers  or  other employees and agents may be so paid upon
    such terms and conditions, if any, as the corporation deems appropriate.

       (f) The  indemnification  and  advancement  of  expenses  provided by, or
    granted  under,  the  other  subsections of this section shall not be deemed
    exclusive  of  any  other  rights  to which those seeking indemnification or
    advancement  of  expenses  may  be entitled under any bylaw, agreement, vote
    of  stockholders  or disinterested directors or otherwise, both as to action
    in  such  person's  official  capacity  and as to action in another capacity
    while holding such office.

       (g) A  corporation shall have power to purchase and maintain insurance on
    behalf  of  any  person who is or was a director, officer, employee or agent
    of  the  corporation, or is or was serving at the request of the corporation
    as   a   director,  officer,  employee  or  agent  of  another  corporation,
    partnership,   joint   venture,   trust  or  other  enterprise  against  any
    liability  asserted  against  such person and incurred by such person in any
    such  capacity,  or  arising out of such person's status as such, whether or
    not  the  corporation  would have the power to indemnify such person against
    such liability under this section.

       (h) For  purposes  of this section, references to "the corporation" shall
    include,   in   addition  to  the  resulting  corporation,  any  constituent
    corporation (including any constituent of a constituent)


                                      II-3
<PAGE>

    absorbed in a consolidation  or merger which, if its separate  existence had
    continued,  would have had power and authority to indemnify  its  directors,
    officers,  and  employees  or  agents,  so that any  person  who is or was a
    director,  officer, employee or agent of such constituent corporation, or is
    or was serving at the request of such constituent corporation as a director,
    officer,  employee  or  agent of  another  corporation,  partnership,  joint
    venture,  trust or other enterprise,  shall stand in the same position under
    this section with respect to the resulting or surviving  corporation as such
    person would have respect to such  constituent  corporation  if its separate
    existence had continued.

       (i) For  purposes  of  this  section,  references  to "other enterprises"
    shall  include  employee  benefit plans; references to "fines" shall include
    any  excise  taxes assessed on a person with respect to any employee benefit
    plan;  and  references  to  "servicing  at  the  request of the corporation"
    shall  include  any service as a director, officer, employee or agent of the
    corporation   which  imposes  duties  on,  or  involves  services  by,  such
    director,  officer,  employee,  or agent with respect to an employee benefit
    plan,  its  participants  or  beneficiaries;  and a person who acted in good
    faith  and  in  a  manner  such  person  reasonably  believed  to  be in the
    interest  of  the participants and beneficiaries of an employee benefit plan
    shall  be  deemed  to  have  acted  in  a  manner  "not  opposed to the best
    interests of the corporation" as referred to in this section.

       (j) The  indemnification and advancement of expense proved by, or granted
    pursuant  to,  this section shall, unless otherwise provided when authorized
    or  ratified,  continue  as  to  a  person  who has ceased to be a director,
    officer,  employee  or  agent  and  shall inure to the benefit of the heirs,
    executors and administrators of such a person.

       (k) The  Court  of  Chancery is hereby vested with exclusive jurisdiction
    to   hear   and  determine  all  actions  for  advancement  of  expenses  or
    indemnification  brought  under  this section or under any bylaw, agreement,
    vote  of  stockholders  or  disinterested directors, or otherwise. The Court
    of  Chancery  may  summarily determine a corporation's obligation to advance
    expenses (including attorneys' fees).

     Section  5  of the Management Voting Trust Agreement provides substantially
as follows:

     The  Company  hereby  agrees  to  assume  liability  for  and  does  hereby
indemnify,  protect,  save  and  hold  harmless  the  Voting  Trustees and their
successors,  assigns,  agents  and  servants  to the full extent lawful from and
against  any  and  all  liabilities,  obligations,  losses,  damages, penalties,
taxes,  claims,  actions,  suits,  costs,  expenses  or disbursements (including
legal  fees  and expenses) of any kind and nature whatsoever ("Losses") that may
be  imposed,  incurred by or asserted against the Voting Trustees or any of them
individually  in  any  way  relating  to  or arising under the Management Voting
Trust  Agreement  or  the  enforcement of any of the terms thereof or in any way
relating  to  or arising out of the administration of the trusts created thereby
or  the action or inaction of the Management Voting Trust thereunder, unless the
Company  shall  sustain  the  burden of proving by clear and convincing evidence
that  such  Losses  were proximately caused by an act or omission on the part of
such  Voting Trustee or Voting Trustees that was not taken in good faith or that
was  not  reasonably  believed  to be in or not opposed to the best interests of
the  Company  and the Management Investors as a group. The Company shall advance
to  any  Voting  Trustee  all  reasonable expenses in connection with litigation
arising  under  the  Management Voting Trust Agreement or the enforcement of any
of  the  terms  thereof  or  in  any  way  relating  to  or  arising  out of the
administration  of  the  trusts created thereby or the action or inaction of the
Management  Voting  Trust thereunder, including, but not limited to, expenses in
connection  with  litigation  in  which  such Voting Trustee purports to seek to
enforce  any  portion of the Management Voting Trust Agreement. A Voting Trustee
shall  be  required  to execute an undertaking agreeing to repay the Company the
amount  so  advanced  in  the event it is ultimately determined that such Voting
Trustee  is not entitled to indemnification with respect to such Losses, but the
Voting  Trustee  shall  not  be  required to give a bond or any security for the
advancement   of  such  expenses.  To  the  extent  insurance  is  available  on
commercially  reasonable  terms,  the Company will procure and maintain (for the
benefit  of  the  Company and the Voting Trustees) insurance covering the Voting
Trustees   at   least   to   the   extent  their  conduct  would  give  rise  to
indemnification  under  the  Management  Voting  Trust Agreement. The provisions
contained  in  this indemnification section shall survive the termination of the
Management Voting Trust Agreement.


                                      II-4
<PAGE>

     The  Restricted  Stock  Plan  and  the  Management  Stock  Option Plan each
provide  that  no member of the Compensation Committee of the board of directors
or  of  the  board  of directors shall be liable for any action or determination
made  in  good faith with respect to such plan or any grant under such plan. The
Restricted  Stock  Plan  and  the Management Stock Plan each provide that to the
fullest  extent  permitted by law, the Company shall indemnify and save harmless
each  person  made  or  threatened  to  be made a party to any civil or criminal
action  or  proceeding  by reason of the fact that such person, or such person's
testator  or  intestate, is or was a member of the Compensation Committee of the
board  of  directors.  The  1997 ICP provides that no member of the Compensation
Committee  or  any  officer or employee of the Registrant or an affiliate acting
at  the direction or on behalf of the Compensation Committee shall be personally
liable  for any action or determination taken or made in good faith with respect
to  the  1997  ICP,  and  shall,  to  the  extent  permitted  by  law,  be fully
indemnified  and  protected by the Registrant with respect to any such action or
determination.

     Young  &  Rubicam  Inc.  also carries liability insurance covering officers
and directors.

     Pursuant  to  the proposed form of Underwriting Agreement, the Underwriters
have  agreed  to indemnify the directors and officers of Young & Rubicam Inc. in
certain circumstances.


ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES.


       In December 1996, in connection with its recapitalization, Y&R (1) issued
and sold 30,228,195 shares of common stock to the H&F investors, other investors
not affiliated with Y&R and one entity affiliated with an independent  member of
the board of directors for cash  consideration of  $231,749,495,  (2) issued and
sold  17,154,135  shares of common  stock to 182  employees  in  exchange  for a
combination of cash,  notes,  shares of common stock, $.25 par value, of Young &
Rubicam Inc., a New York corporation,  and limited  partnership units of Young &
Rubicam L.P., a Delaware limited  partnership,  (3) granted 16,823,565  rollover
options to its employees in  consideration  of the surrender for cancellation of
all or a  portion  of  their  outstanding  employee  options,  and  (4)  granted
5,200,590 executive options to its employees without  consideration  pursuant to
the management stock option plan.


     In  August 1997, two members of management of Y&R purchased an aggregate of
12,900  shares  of  common  stock for an aggregate purchase price of $98,900. In
October  1997,  four  members  of  management  of  Y&R purchased an aggregate of
36,000  shares  of  common stock for an aggregate purchase price of $276,000. In
November  1997,  Y&R  purchased  additional  equity  interests  in  two  of  its
Argentine  subsidiaries  using  an aggregate of 91,320 shares of common stock as
part of the consideration.


     During 1997,  management investors whose employment with Y&R was terminated
exercised  rollover options to purchase an aggregate of 463,065 shares of common
stock at $1.92 per share,  or an aggregate  of $887,541.  All of these shares of
common  stock were  repurchased  by Y&R pursuant to the call  provisions  of the
stockholders' agreement at a price equal to $7.67 per share.

     In  December  1997, Y&R issued and sold 4,250,790 shares of common stock to
its  employees for an aggregate amount of $9,314,483 pursuant to the exercise of
rollover  options  and  executive  options.  In  March 1998, Y&R issued and sold
135,885  shares  of  common  stock  to  its employees for an aggregate amount of
$864,196 pursuant to the exercise of rollover options and executive options.


     In  March  1999,  Y&R  purchased  additional  equity  interests  in a Dutch
subsidiary  using  an  aggregate of 27,465 shares of common stock as part of the
consideration.


     All of the sales of Y&R securities described above were deemed to be exempt
from the registration  requirements under the Securities Act pursuant to Section
4(2) thereof,  or in reliance on Rule 701 promulgated under Section 3(b) thereof
or Regulation D or Regulation S thereunder.  Each  recipient of such  securities
represented  in each  transaction  such  recipient's  intention  to acquire  the
securities for investment  only and not with a view to or for sale in connection
with any distribution of the securities and appropriate  legends were affixed to
the share certificates issued in such transactions.

     On  May  21,  1999,  Y&R  issued   2,100,980  shares  of  common  stock  to
stockholders of  KnowledgeBase  Marketing in reliance on Section 3(a)(10) of the
Securities Act.




                                      II-5
<PAGE>

ITEM 16. EXHIBITS.

     (a) Exhibits




<TABLE>
<S>      <C>
 1.1    Form of Underwriting Agreement.

 3.1    Amended  and  Restated   Certificate  of   Incorporation  of  Registrant
        (incorporated   by  reference  from  Exhibit  4.4  to  the  Registration
        Statement on Form S-8 (File No. 333-57605) filed by the Company).

 3.2    Amended and Restated  Bylaws of  Registrant  (incorporated  by reference
        from  Exhibit 4.5 to the  Registration  Statement  on Form S-8 (File No.
        333-57605) filed by the Company).

 4.1    Specimen  Certificate  of Common Stock of  Registrant  (incorporated  by
        reference  from  Exhibit 4.1 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

 4.2    Rights  Agreement,  dated as of May 1, 1998  (incorporated  by reference
        from  Exhibit 4.9 to the  Registration  Statement  on Form S-8 (File No.
        333-57605) filed by the Company).

 4.3    Certificate of Designation  for  Registrant's  Cumulative  Participating
        Junior  Preferred Stock  (incorporated  by reference from Exhibit 4.3 to
        the Registration Statement on Form S-1 (File No. 333-66883) filed by the
        Company).

 5.1    Opinion  of  Cleary,  Gottlieb,   Steen  &  Hamilton,   counsel  to  the
        Registrant,  as to the  legality  of the  shares of Common  Stock  being
        registered.

 9.1    Management  Voting  Trust  Agreement,  dated  as of  December  12,  1996
        (incorporated   by  reference  from  Exhibit  9.1  to  the  Registration
        Statement on Form S-1 (File No. 333-46929) filed by the Company).

 9.2    Young & Rubicam  Inc.  Restricted  Stock  Trust  Agreement,  dated as of
        December 12, 1996  (incorporated  by  reference  from Exhibit 9.2 to the
        Registration  Statement  on Form S-1 (File No.  333-46929)  filed by the
        Company).

10.1    Stockholders'  Agreement,  dated  as of May  8,  1998  (incorporated  by
        reference  from  Exhibit 4.8 to the  Registration  Statement on Form S-8
        (File No. 333-57605) filed by the Company).

10.2    Contribution Agreement dated October 30, 1996 (incorporated by reference
        from  Exhibit 10.3 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.3    Young & Rubicam  Holdings Inc.  Restricted  Stock Plan  (incorporated by
        reference  from Exhibit 10.4 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.4    Young & Rubicam Holdings Inc. Management Stock Option Plan (incorporated
        by reference from Exhibit 10.5 to the Registration Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.5    Young & Rubicam Inc. 1997 Incentive  Compensation Plan  (incorporated by
        reference  from Exhibit 10.6 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.6    Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of December 19, 1997,  with Peter Georgescu  (incorporated  by reference
        from  Exhibit 10.7 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.7    Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1995, with Peter Georgescu (incorporated by reference from
        Exhibit  10.8 to the  Registration  Statement  on  Form  S-1  (File  No.
        333-46929) filed by the Company).

</TABLE>


                                      II-6
<PAGE>


<TABLE>
<S>       <C>
10.8    Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1986, with Peter Georgescu (incorporated by reference from
        Exhibit  10.9 to the  Registration  Statement  on  Form  S-1  (File  No.
        333-46929) filed by the Company).

10.9    Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of  December  19,  1997,  with John P.  McGarry,  Jr.  (incorporated  by
        reference from Exhibit 10.10 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.10   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1986, with John P. McGarry, Jr. (incorporated by reference
        from Exhibit 10.11 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.11   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of  December  31,  1994,  with John P.  McGarry,  Jr.  (incorporated  by
        reference from Exhibit 10.12 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.12   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of December 19, 1997, with Edward Vick  (incorporated  by reference from
        Exhibit  10.13  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).

10.13   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1995,  with Edward Vick  (incorporated  by reference  from
        Exhibit  10.14  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).

10.14   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of December 19, 1997,  with Alan J. Sheldon  (incorporated  by reference
        from Exhibit 10.15 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.15   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1995, with Alan J. Sheldon (incorporated by reference from
        Exhibit  10.16  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).

10.16   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1988, with Alan J. Sheldon (incorporated by reference from
        Exhibit  10.17  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).

10.17   Registration   Rights   Agreement,   dated  as  of  December   12,  1996
        (incorporated  by  reference  from  Exhibit  10.18  to the  Registration
        Statement on Form S-1 (File No. 333-46929) filed by the Company).

10.18   Letter  Agreement  dated as of October 16,  1997 by and between  Young &
        Rubicam  Inc.  and  Michael J. Dolan  (incorporated  by  reference  from
        Exhibit  10.19  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).

10.19   Letter Agreement dated June 28, 1996 by and between Young & Rubicam Inc.
        and Michael J. Dolan  (incorporated  by reference  from Exhibit 10.20 to
        the Registration Statement on Form S-1 (File No. 333-46929) filed by the
        Company).

10.20   Lease  agreement  for 230 Park Avenue South  (incorporated  by reference
        from Exhibit 10.21 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.21   H&F Option  Agreement,  dated as of  December  12,  1996,  among Young &
        Rubicam  Holdings  Inc., a New York  corporation  ("Holdings"),  Young &
        Rubicam Inc., a New York  corporation,  Young & Rubicam Inc., a Delaware
        corporation  and a  wholly-owned  subsidiary of Holdings,  and Hellman &
        Friedman  Capital  Partners III, L.P.  (incorporated  by reference  from
        Exhibit  10.22  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).
</TABLE>

                                      II-7
<PAGE>



<TABLE>
<S>        <C>
10.22   H&F Option  Agreement,  dated as of  December  12,  1996,  among Young &
        Rubicam  Holdings  Inc., a New York  corporation  ("Holdings"),  Young &
        Rubicam Inc., a New York  corporation,  Young & Rubicam Inc., a Delaware
        corporation and a wholly-owned  subsidiary of Holdings,  and H&F Orchard
        Partners III, L.P.  (incorporated by reference from Exhibit 10.23 to the
        Registration  Statement  on Form S-1 (File No.  333-46929)  filed by the
        Company).

10.23   Form of  Young &  Rubicam  Inc.  Key  Corporation  Managers  Bonus  Plan
        (incorporated  by  reference  from  Exhibit  10.24  to the  Registration
        Statement on Form S-1 (File No. 333-46929) filed by the Company).

10.24   Amendment No. 1 to Restricted  Stock Trust  Agreement  dated as of March
        13,  1998   (incorporated   by  reference  from  Exhibit  10.25  to  the
        Registration  Statement  on Form S-1 (File No.  333-46929)  filed by the
        Company).

10.25   Young  &  Rubicam  Inc.  Deferred  Compensation  Plan  (incorporated  by
        reference from Exhibit 10.26 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.26   Amendment  No. 1 to Young &  Rubicam  Inc.  Deferred  Compensation  Plan
        effective  as of  November  19, 1997  (incorporated  by  reference  from
        Exhibit  10.26 to the Annual  Report on Form 10-K (File No.  001--14093)
        filed by the Company).

10.27   Amendment  No. 2 to Young &  Rubicam  Inc.  Deferred  Compensation  Plan
        effective as of January 1, 1999  (incorporated by reference from Exhibit
        10.27 to the Annual Report on Form 10-K (File No.  001--14093)  filed by
        the Company).

10.28   Young & Rubicam Inc. Grantor Trust Agreement  (incorporated by reference
        from Exhibit 10.27 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.29   Amendment  to Young & Rubicam  Inc.  1997  Incentive  Compensation  Plan
        (incorporated  by  reference  from  Exhibit  10.28  to the  Registration
        Statement on Form S-1 (File No. 333-46929) filed by the Company).

10.30   Credit  Agreement  (incorporated  by reference from Exhibit 10.28 to the
        Registration  Statement  on Form S-1 (File No.  333-66883)  filed by the
        Company).

10.31   Young & Rubicam Inc. Director Deferred Fee Plan.

10.32   Amendment No. 1 to the Young & Rubicam Inc. Grantor Trust Agreement.

21.1    List of  Subsidiaries  (incorporated  by reference from Exhibit 10.28 to
        the Registration Statement on Form S-1 (File No. 333-66883) filed by the
        Company).

23.1    Consent of PricewaterhouseCoopers LLP.

23.2    Consent of Cleary, Gottlieb, Steen & Hamilton (included in opinion filed
        as Exhibit 5.1).

24.1    Powers of Attorney (included on signature pages).*

- ---------------

* Previously filed.


</TABLE>


     (b) Financial Statement Schedules

     All   required   financial   statement   schedules   are  included  in  the
consolidated financial statements included in the prospectus.



                                      II-8

<PAGE>

ITEM 17. UNDERTAKINGS

     The undersigned registrant hereby undertakes:

          (a)  Insofar as  indemnification  for  liabilities  arising  under the
     Securities  Act of  1933  may  be  permitted  to  directors,  officers  and
     controlling persons of the registrant pursuant to the foregoing provisions,
     or otherwise,  the  registrant  has been advised that in the opinion of the
     Securities and Exchange  Commission such  indemnification is against public
     policy  as  expressed  in the  Securities  Act of 1933  and is,  therefore,
     unenforceable.  In the event that a claim for indemnification  against such
     liabilities  (other than the payment by the registrant of expenses incurred
     or paid by a director,  officer or controlling  person of the registrant in
     the  successful  defense of any action,  suit or proceeding) is asserted by
     such  director,  officer  or  controlling  person  in  connection  with the
     securities being registered,  the registrant will, unless in the opinion of
     its counsel the matter has been settled by controlling precedent, submit to
     a  court  of  appropriate   jurisdiction   the  question  of  whether  such
     indemnification  by it  is  against  public  policy  as  expressed  in  the
     Securities  Act and will be  governed  by the  final  adjudication  of such
     issue.

        (b) (1) That  for  purposes  of  determining  any  liability  under  the
     Securities Act of 1933, the information omitted from the form of prospectus
     filed as part of this Registration Statement in reliance upon Rule 430A and
     contained in a form of prospectus filed by the registrant  pursuant to Rule
     424(b)(1) or (4) or 497(h) under the Securities Act of 1933 shall be deemed
     to be part of this  Registration  Statement  as of the time it was declared
     effective.

        (2)  That  for the  purpose  of  determining  any  liability  under  the
     Securities  Act,  each  post-effective  amendment  that  contains a form of
     prospectus shall be deemed to be a new registration  statement  relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.


                                      II-9
<PAGE>

                                  SIGNATURES

     Pursuant  to the requirements of the Securities Act of 1933, the registrant
certifies  that  it  has  reasonable grounds to believe that it meets all of the
requirements  for filing on Form S-1 and has duly caused this Amendment No. 2 to
the  Registration  Statement  to  be  signed  on  its behalf by the undersigned,
thereunto  duly  authorized,  in the City of New York, State of New York, on May
24, 1999.

                                        YOUNG & RUBICAM INC.

                                        By: /s/ STEPHANIE W. ABRAMSON
                                           ------------------------------------

                                           Name: Stephanie W. Abramson
                                           Title: Executive Vice President and
                                                  General Counsel


     Pursuant  to the requirements of the Securities Act of 1933, this Amendment
No.  2 to the Registration Statement has been signed by the following persons in
the capacities and on the dates indicated.

                                     II-10
<PAGE>


<TABLE>
<CAPTION>
          SIGNATURE                               TITLE                         DATE
- -----------------------------   ----------------------------------------   -------------
<S>                             <C>                                        <C>
            *                   Chairman of the Board and Chief            May 24, 1999
- ---------------------------       Executive Officer
   Peter A. Georgescu             (principal executive officer)


           *                    Vice Chairman, Chief Financial Officer     May 24, 1999
- ---------------------------       and Director
    Michael J. Dolan              (principal financial officer)


           *                    Senior Vice President, Finance             May 24, 1999
- ---------------------------       (principal accounting officer)
   John A. Wozniak


          *                     Chief Operating Officer                    May 24, 1999
- ---------------------------        and Director
   Edward H. Vick


          *                     Executive Vice President                   May 24, 1999
- ---------------------------        and Director
 Thomas D. Bell, Jr.


          *                     Director                                   May 24, 1999
- ---------------------------
  F. Warren Hellman


          *                     Director                                   May 24, 1999
- ---------------------------
   Richard S. Bodman


          *                     Director                                   May 24, 1999
- ---------------------------
 Philip U. Hammarskjold


          *                     Director                                   May 24, 1999
- ---------------------------
  John F. McGillicuddy


          *                     Director                                   May 24, 1999
- ---------------------------
  Alan D. Schwartz
</TABLE>

*By: /s/ STEPHANIE W. ABRAMSON
     -------------------------
    Name: Stephanie W. Abramson
     Title: Attorney-in-Fact

                                     II-11
<PAGE>

                                 EXHIBIT INDEX






 EXHIBIT
   NO.                   DESCRIPTION
   ---                   -----------

 1.1    Form of Underwriting Agreement.

 3.1    Amended  and  Restated   Certificate  of   Incorporation  of  Registrant
        (incorporated   by  reference  from  Exhibit  4.4  to  the  Registration
        Statement on Form S-8 (File No. 333-57605) filed by the Company).

 3.2    Amended and Restated  Bylaws of  Registrant  (incorporated  by reference
        from  Exhibit 4.5 to the  Registration  Statement  on Form S-8 (File No.
        333-57605) filed by the Company).

 4.1    Specimen  Certificate  of Common Stock of  Registrant  (incorporated  by
        reference  from  Exhibit 4.1 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

 4.2    Rights  Agreement,  dated as of May 1, 1998  (incorporated  by reference
        from  Exhibit 4.9 to the  Registration  Statement  on Form S-8 (File No.
        333-57605) filed by the Company).

 4.3    Certificate of Designation  for  Registrant's  Cumulative  Participating
        Junior  Preferred Stock  (incorporated  by reference from Exhibit 4.3 to
        the Registration Statement on Form S-1 (File No. 333-66883) filed by the
        Company).

 5.1    Opinion  of  Cleary,  Gottlieb,   Steen  &  Hamilton,   counsel  to  the
        Registrant,  as to the  legality  of the  shares of Common  Stock  being
        registered.

 9.1    Management  Voting  Trust  Agreement,  dated  as of  December  12,  1996
        (incorporated   by  reference  from  Exhibit  9.1  to  the  Registration
        Statement on Form S-1 (File No. 333-46929) filed by the Company).

 9.2    Young & Rubicam  Inc.  Restricted  Stock  Trust  Agreement,  dated as of
        December 12, 1996  (incorporated  by  reference  from Exhibit 9.2 to the
        Registration  Statement  on Form S-1 (File No.  333-46929)  filed by the
        Company).

10.1    Stockholders'  Agreement,  dated  as of May  8,  1998  (incorporated  by
        reference  from  Exhibit 4.8 to the  Registration  Statement on Form S-8
        (File No. 333-57605) filed by the Company).

10.2    Contribution Agreement dated October 30, 1996 (incorporated by reference
        from  Exhibit 10.3 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.3    Young & Rubicam  Holdings Inc.  Restricted  Stock Plan  (incorporated by
        reference  from Exhibit 10.4 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.4    Young & Rubicam Holdings Inc. Management Stock Option Plan (incorporated
        by reference from Exhibit 10.5 to the Registration Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.5    Young & Rubicam Inc. 1997 Incentive  Compensation Plan  (incorporated by
        reference  from Exhibit 10.6 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.6    Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of December 19, 1997,  with Peter Georgescu  (incorporated  by reference
        from  Exhibit 10.7 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.7    Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1995, with Peter Georgescu (incorporated by reference from
        Exhibit  10.8 to the  Registration  Statement  on  Form  S-1  (File  No.
        333-46929) filed by the Company).


<PAGE>

10.8    Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1986, with Peter Georgescu (incorporated by reference from
        Exhibit  10.9 to the  Registration  Statement  on  Form  S-1  (File  No.
        333-46929) filed by the Company).

10.9    Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of  December  19,  1997,  with John P.  McGarry,  Jr.  (incorporated  by
        reference from Exhibit 10.10 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.10   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1986, with John P. McGarry, Jr. (incorporated by reference
        from Exhibit 10.11 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.11   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of  December  31,  1994,  with John P.  McGarry,  Jr.  (incorporated  by
        reference from Exhibit 10.12 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.12   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of December 19, 1997, with Edward Vick  (incorporated  by reference from
        Exhibit  10.13  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).

10.13   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1995,  with Edward Vick  (incorporated  by reference  from
        Exhibit  10.14  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).

10.14   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of December 19, 1997,  with Alan J. Sheldon  (incorporated  by reference
        from Exhibit 10.15 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.15   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1995, with Alan J. Sheldon (incorporated by reference from
        Exhibit  10.16  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).

10.16   Young & Rubicam Inc. Select Executive  Retirement  Income Plan, dated as
        of January 1, 1988, with Alan J. Sheldon (incorporated by reference from
        Exhibit  10.17  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).

10.17   Registration   Rights   Agreement,   dated  as  of  December   12,  1996
        (incorporated  by  reference  from  Exhibit  10.18  to the  Registration
        Statement on Form S-1 (File No. 333-46929) filed by the Company).

10.18   Letter  Agreement  dated as of October 16,  1997 by and between  Young &
        Rubicam  Inc.  and  Michael J. Dolan  (incorporated  by  reference  from
        Exhibit  10.19  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).

10.19   Letter Agreement dated June 28, 1996 by and between Young & Rubicam Inc.
        and Michael J. Dolan  (incorporated  by reference  from Exhibit 10.20 to
        the Registration Statement on Form S-1 (File No. 333-46929) filed by the
        Company).

10.20   Lease  agreement  for 230 Park Avenue South  (incorporated  by reference
        from Exhibit 10.21 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.21   H&F Option  Agreement,  dated as of  December  12,  1996,  among Young &
        Rubicam  Holdings  Inc., a New York  corporation  ("Holdings"),  Young &
        Rubicam Inc., a New York  corporation,  Young & Rubicam Inc., a Delaware
        corporation  and a  wholly-owned  subsidiary of Holdings,  and Hellman &
        Friedman  Capital  Partners III, L.P.  (incorporated  by reference  from
        Exhibit  10.22  to the  Registration  Statement  on Form S-1  (File  No.
        333-46929) filed by the Company).
<PAGE>



10.22   H&F Option  Agreement,  dated as of  December  12,  1996,  among Young &
        Rubicam  Holdings  Inc., a New York  corporation  ("Holdings"),  Young &
        Rubicam Inc., a New York  corporation,  Young & Rubicam Inc., a Delaware
        corporation and a wholly-owned  subsidiary of Holdings,  and H&F Orchard
        Partners III, L.P.  (incorporated by reference from Exhibit 10.23 to the
        Registration  Statement  on Form S-1 (File No.  333-46929)  filed by the
        Company).

10.23   Form of  Young &  Rubicam  Inc.  Key  Corporation  Managers  Bonus  Plan
        (incorporated  by  reference  from  Exhibit  10.24  to the  Registration
        Statement on Form S-1 (File No. 333-46929) filed by the Company).

10.24   Amendment No. 1 to Restricted  Stock Trust  Agreement  dated as of March
        13,  1998   (incorporated   by  reference  from  Exhibit  10.25  to  the
        Registration  Statement  on Form S-1 (File No.  333-46929)  filed by the
        Company).

10.25   Young  &  Rubicam  Inc.  Deferred  Compensation  Plan  (incorporated  by
        reference from Exhibit 10.26 to the  Registration  Statement on Form S-1
        (File No. 333-46929) filed by the Company).

10.26   Amendment  No. 1 to Young &  Rubicam  Inc.  Deferred  Compensation  Plan
        effective  as of  November  19, 1997  (incorporated  by  reference  from
        Exhibit  10.26 to the Annual  Report on Form 10-K (File No.  001--14093)
        filed by the Company).

10.27   Amendment  No. 2 to Young &  Rubicam  Inc.  Deferred  Compensation  Plan
        effective as of January 1, 1999  (incorporated by reference from Exhibit
        10.27 to the Annual Report on Form 10-K (File No.  001--14093)  filed by
        the Company).

10.28   Young & Rubicam Inc. Grantor Trust Agreement  (incorporated by reference
        from Exhibit 10.27 to the  Registration  Statement on Form S-1 (File No.
        333-46929) filed by the Company).

10.29   Amendment  to Young & Rubicam  Inc.  1997  Incentive  Compensation  Plan
        (incorporated  by  reference  from  Exhibit  10.28  to the  Registration
        Statement on Form S-1 (File No. 333-46929) filed by the Company).

10.30   Credit  Agreement  (incorporated  by reference from Exhibit 10.28 to the
        Registration  Statement  on Form S-1 (File No.  333-66883)  filed by the
        Company).

10.31   Young & Rubicam Inc. Director Deferred Fee Plan.

10.32   Amendment No. 1 to the Young & Rubicam Inc. Grantor Trust Agreement.

21.1    List of  Subsidiaries  (incorporated  by reference from Exhibit 10.28 to
        the Registration Statement on Form S-1 (File No. 333-66883) filed by the
        Company).

23.1    Consent of PricewaterhouseCoopers LLP.

23.2    Consent of Cleary, Gottlieb, Steen & Hamilton (included in opinion filed
        as Exhibit 5.1).

24.1    Powers of Attorney (included on signature pages).*

- ---------------

* Previously filed.






                                15,000,000 Shares

                              Young & Rubicam Inc.

                                  Common Stock

                             UNDERWRITING AGREEMENT
                             ----------------------

                                                                   May 24, 1999

BEAR, STEARNS & CO. INC.
DONALDSON, LUFKIN & JENRETTE
 SECURITIES CORPORATION
GOLDMAN, SACHS & CO.
ING BARING FURMAN SELZ LLC
MORGAN STANLEY & CO. INCORPORATED
SALOMON SMITH BARNEY INC.
  As representatives of the
   several U.S. Underwriters
   named in Schedule I hereto
   c/o Bear, Stearns & Co. Inc.
    245 Park Avenue
    New York, New York 10167

BEAR, STEARNS INTERNATIONAL LIMITED
CAZENOVE & CO.
DONALDSON, LUFKIN & JENRETTE
 INTERNATIONAL
GOLDMAN SACHS INTERNATIONAL
ING BARINGS LTD. AS AGENT FOR ING
 BANK N.V., LONDON BRANCH
MORGAN STANLEY & CO. INTERNATIONAL LIMITED
SALOMON BROTHERS INTERNATIONAL LIMITED
  As representatives of the
   several International
   Managers named in Schedule
   II hereto
  c/o Bear, Stearns International Limited
      One Canada Square


<PAGE>



      London, E14 5AD England

Ladies and Gentlemen:

            Certain stockholders of Young & Rubicam Inc., a Delaware corporation
(the   "COMPANY"),   named  in  Schedule   III(a)   hereto  (the  "Y&R   SELLING
STOCKHOLDERS") severally propose to sell to the several Underwriters (as defined
below) an aggregate of o shares of the Company's  Common  Stock,  par value $.01
per  share  ("COMMON  STOCK"),  certain  stockholders  of the  Company  named in
Schedule III(b) hereto (the KBM SELLING STOCKHOLDERS") severally propose to sell
to the several  Underwriters  an aggregate of o shares of Common Stock,  certain
stockholders  of the Company  named in Schedule IV (a) hereto (the "H&F  SELLING
STOCKHOLDERS")  severally  propose  to  sell  to  the  several  Underwriters  an
aggregate of o shares of Common Stock and BearTel Corp.  ("BEARTEL" and together
with the Y&R  Selling  Stockholders,  the KBM Selling  Stockholders  and the H&F
Selling  Stockholders,  the  "SELLING  STOCKHOLDERS")  proposes  to  sell to the
several  Underwriters  an aggregate of o shares of Common  Stock.  The shares of
Common Stock to be sold by the Y&R Selling  Stockholders are hereinafter  called
the "Y&R SELLING  STOCKHOLDER  SHARES," the shares of Common Stock to be sold by
the KBM Selling Stockholders are hereinafter called the "KBM Selling Stockholder
Shares" and, together with the Y&R Selling  Stockholder Shares and the shares of
Common Stock to be sold by BearTel and the H&F Selling  Stockholders,  the "FIRM
SHARES."

            It is understood that, subject to the conditions hereinafter stated,
12,000,000 Firm Shares (the "U.S. FIRM SHARES") will be sold to the several U.S.
Underwriters named in Schedule I hereto (the "U.S.  UNDERWRITERS") in connection
with the  offering  and sale of such U.S.  Firm Shares in the United  States and
Canada to United  States and Canadian  Persons (as such terms are defined in the
Agreement  Between U.S.  Underwriters  and  International  Managers of even date
herewith),  and 3,000,000 Firm Shares (the "INTERNATIONAL  SHARES") will be sold
to  the  several  International  Managers  named  in  Schedule  II  hereto  (the
"INTERNATIONAL  MANAGERS")  in  connection  with the  offering  and sale of such
International  Shares outside the United States and Canada to persons other than
United States and Canadian Persons.  Bear,  Stearns & Co. Inc. ("Bear Stearns"),
Donaldson,  Lufkin & Jenrette Securities Corporation,  Goldman, Sachs & Co., ING
Baring  Furman Selz LLC,  Morgan  Stanley & Co.  Incorporated  and Salomon Smith
Barney Inc. shall act as  representatives  (the "U.S.  REPRESENTATIVES")  of the
several U.S. Underwriters,  and Bear, Stearns International Limited,  Cazenove &
Co., Donaldson,  Lufkin & Jenrette  International,  Goldman Sachs International,
ING Barings Ltd. as agent for ING Bank N.V., London Branch, Morgan Stanley & Co.
International Limited and Salomon Brothers



                                        2

<PAGE>



International   Limited  shall  act  as  representatives   (the   "INTERNATIONAL
REPRESENTATIVES") of the several International  Managers.  The U.S. Underwriters
and the International  Managers are hereinafter  collectively referred to as the
"UNDERWRITERS."

            The individuals or entities listed on Schedule V hereto (the "OPTION
SELLING  STOCKHOLDERS")  also severally propose to issue and sell to the several
U.S.  Underwriters not more than an additional  2,250,000 shares of Common Stock
(the "ADDITIONAL  SHARES"), if requested by the U.S. Underwriters as provided in
Section  2  hereof.  The  Firm  Shares  and the  Additional  Shares  are  herein
collectively called the "SHARES."

            SECTION 1.  Registration  Statement and Prospectus.  The Company has
filed  with  the  Securities  and  Exchange  Commission  (the  "COMMISSION")  in
accordance  with the provisions of the  Securities Act of 1933, as amended,  and
the  rules and  regulations  of the  Commission  thereunder  (collectively,  the
"ACT"),  a registration  statement on Form S-1,  including a form of prospectus,
relating  to the  Shares.  The  registration  statement  contains  two  forms of
prospectuses  to be used in connection with the offering and sale of the Shares:
the form of U.S. prospectus, to be used in connection with the offering and sale
of Shares in the United States and Canada to United States and Canadian Persons,
and the form of  international  prospectus,  to be used in  connection  with the
offering  and sale of Shares  outside  the  United  States and Canada to persons
other than United States and Canadian Persons.  The international  prospectus is
identical  to the U.S.  prospectus  except for the outside  front and back cover
pages. The registration  statement,  as amended at the time it became effective,
including  the  information  (if  any)  deemed  to be part  of the  registration
statement at the time of  effectiveness  pursuant to Rule 430A under the Act, is
hereinafter referred to as the "REGISTRATION STATEMENT;" and the U.S. prospectus
and the international prospectus in the respective forms first filed pursuant to
Rule  424(b)  under  the Act are  hereinafter  collectively  referred  to as the
"PROSPECTUS."  If the  Company  has filed or is  required  pursuant to the terms
hereof to file a  registration  statement  pursuant to Rule 462(b) under the Act
registering  additional  shares of  Common  Stock (a "RULE  462(B)  REGISTRATION
STATEMENT"),  then, unless otherwise specified, any reference herein to the term
"Registration   Statement"   shall  be  deemed  to  include   such  Rule  462(b)
Registration Statement.

            SECTION 2.  Agreements to Sell and Purchase and Lock-Up  Agreements.
On the basis of the representations  and warranties  contained in this Agreement
(the  "Agreement"),  and subject to its terms and  conditions,  (i) each Selling
Stockholder agrees, severally and not jointly, to sell the number of Firm

                                        3

<PAGE>

Shares set forth  opposite  such Selling  Stockholder's  name in Schedule III or
Schedule  IV  hereto,  as the case may be,  and (ii)  each  Underwriter  agrees,
severally and not jointly,  to purchase from each Selling Stockholder at a price
per Share of $o (the  "PURCHASE  PRICE") the number of Firm  Shares  (subject to
such adjustments to eliminate fractional shares as you may determine) that bears
the same  proportion  to the  total  number  of Firm  Shares  to be sold by such
Selling  Stockholder as the number of Firm Shares set forth opposite the name of
such  Underwriter in Schedules I and II hereto bears to the total number of Firm
Shares.


            On the basis of the representations and warranties contained in this
Agreement,  and  subject  to  its  terms  and  conditions,  the  Option  Selling
Stockholders  severally  agree  to sell  the  Additional  Shares  and  the  U.S.
Underwriters shall have the right to purchase,  severally and not jointly, up to
2,250,000 Additional Shares from the Option Selling Stockholders at the Purchase
Price.  Additional  Shares may be  purchased  solely for the purpose of covering
over-allotments  made in  connection  with the offering of the Firm Shares.  The
U.S.  Underwriters  may exercise  their right to purchase  Additional  Shares in
whole or in part from  time to time by  giving  written  notice  thereof  to the
Option  Selling  Stockholders  and the Company  within 30 days after the date of
this Agreement. The U.S. Representatives shall give any such notice on behalf of
the U.S.  Underwriters  and such notice shall  specify the  aggregate  number of
Additional  Shares to be  purchased  pursuant to such  exercise and the date for
payment and delivery thereof,  which date shall be a business day (i) no earlier
than two business days after such notice has been given (and,  in any event,  no
earlier than the Closing Date (as  hereinafter  defined)) and (ii) no later than
ten business days after such notice has been given. If any Additional Shares are
to be purchased,  (i) each Option Selling Stockholder agrees to sell to the U.S.
Underwriters  the number of Additional  Shares  (subject to such  adjustments to
eliminate fractional shares as the U.S. Representatives may determine) specified
in such notice  multiplied by a fraction the numerator of which is the number of
Additional Shares set forth opposite each such Option Selling Stockholder's name
on  Schedule  V hereto  and the  denominator  of which is the  total  number  of
Additional  Shares and (ii) each U.S.  Underwriter,  severally  and not jointly,
agrees  to  purchase  from  the  Option  Selling  Stockholders,  the  number  of
Additional Shares (subject to such adjustments to eliminate fractional shares as
the U.S.  Representatives  may determine) which bears the same proportion to the
total  number of  Additional  Shares to be  purchased  from the  Option  Selling
Stockholders,  as the number of U.S. Firm Shares set forth  opposite the name of
such U.S.  Underwriter  in  Schedule  I bears to the total  number of U.S.  Firm
Shares.

                  The Company and each Selling  Stockholder  hereby agree not to
(i) offer,  pledge,  sell,  contract  to sell,  sell any option or  contract  to
purchase,  purchase

                                        4

<PAGE>



any option or contract to sell, grant any option,  right or warrant to purchase,
or  otherwise  transfer or dispose of,  directly  or  indirectly,  any shares of
Common Stock or any securities  convertible  into or exercisable or exchangeable
for Common Stock or (ii) enter into any swap or other arrangement that transfers
all or a portion of the economic  consequences  associated with the ownership of
any Common Stock  (regardless  of whether any of the  transactions  described in
clause (i) or (ii) is to be settled by the  delivery  of Common  Stock,  or such
other securities, in cash or otherwise),  except to the Underwriters pursuant to
this  Agreement,  for a period  of 120  days  after  the date of the  Prospectus
without the prior  written  consent of Bear,  Stearns & Co. Inc. and  Donaldson,
Lufkin &  Jenrette  Securities  Corporation  (and in the case of any  Management
Investor  (as defined in the  Prospectus),  the  Company).  Notwithstanding  the
foregoing,  during such period (i) the Company may grant stock  options or stock
awards  pursuant to any of the Company's  existing stock option plans,  (ii) the
Company  may issue  shares of Common  Stock upon the  exercise  of an option,  a
warrant or the Rights (as  defined in the  Prospectus)  or the  conversion  of a
security  outstanding on the date hereof, (iii) each H&F Selling Stockholder may
transfer shares of Common Stock to a partner or an affiliate of such H&F Selling
Stockholder in a transaction not involving a public sale,  distribution or other
disposition of such Common Stock provided that the transferee  agrees in writing
to be bound by the same restrictions, (iv) the Company may issue, offer and sell
shares of Common Stock or securities  convertible,  exercisable or  exchangeable
therefor in transactions  not involving a public offering as  consideration  for
the  acquisition  (pursuant  to merger  or  otherwise)  of one or more  entities
provided that each recipient of such securities agrees in writing to be bound by
the  restrictions  set forth in this  paragraph  and (v) the Company and any Y&R
Selling  Stockholder may enter into any  transaction or arrangement  pursuant to
which the Company withholds delivery of shares of Common Stock (including shares
of Common Stock (a) held in the restricted stock trust under the Young & Rubicam
Holdings Inc. Restricted Stock Plan, as amended,  (b) held in the deferral trust
under the Young & Rubicam Inc.  Deferred  Compensation  Plan or (c)  deliverable
pursuant to the exercise of options) to any Y&R Selling  Stockholder  or accepts
delivery of shares of Common Stock or options to purchase shares of Common Stock
from any Y&R Selling  Stockholder  to fund taxes due as a result of the exercise
of options by such Y&R Selling Stockholder or as result of the receipt of shares
from such trusts or to pay the exercise price in respect of options exercised by
such  Y&R  Selling  Stockholder.  The  Company  also  agrees  not  to  file  any
registration  statement  with  respect  to any  shares  of  Common  Stock or any
securities  convertible into or exercisable or exchangeable for Common Stock for
a period of 120 days after the date of the Prospectus  without the prior written
consent of Bear, Stearns & Co. Inc. and Donaldson,  Lufkin & Jenrette Securities
Corporation. In addition, each Selling Stockholder agrees that, for


                                                  5

<PAGE>



a period of 120 days after the date of the Prospectus  without the prior written
consent of Bear, Stearns & Co. Inc. and Donaldson,  Lufkin & Jenrette Securities
Corporation, it will not make any demand for, or exercise any right with respect
to, the registration of any shares of Common Stock or any securities convertible
into or exercisable or exchangeable for Common Stock.  The Company shall,  prior
to or concurrently  with the execution of this  Agreement,  deliver an agreement
executed  by the  trustees  of the  Management  Voting  Trust (as defined in the
Prospectus)  to the effect  that such  trustees  will not permit the  Management
Voting Trust to,  during the period  commencing  on the date the trustees of the
Management  Voting Trust sign such  agreement and ending 120 days after the date
of the Prospectus, without the prior written consent of Bear, Stearns & Co. Inc.
and Donaldson,  Lufkin & Jenrette Securities  Corporation,  (A) engage in any of
the  transactions  described in the first sentence of this paragraph or (B) make
any demand for, or exercise any right with respect to, the  registration  of any
shares of Common Stock or any  securities  convertible  into or  exercisable  or
exchangeable  for Common Stock.  Each entity listed on Schedule VI hereto shall,
prior to or  concurrently  with the  execution  of this  Agreement,  execute and
deliver an agreement to the effect that such entity shall not, during the period
commencing  on the date such  entity  signs such  agreement  and ending 120 days
after the date of the  Prospectus,  without the prior  written  consent of Bear,
Stearns & Co. Inc. and Donaldson, Lufkin & Jenrette Securities Corporation,  (A)
engage  in any of the  transactions  described  in the  first  sentence  of this
paragraph or (B) make any demand for, or exercise any right with respect to, the
registration of any shares of Common Stock or any securities convertible into or
exercisable or exchangeable for Common Stock.

            SECTION 3. Terms of Public  Offering.  The  Company  and the Selling
Stockholders  are  advised by you that the  Underwriters  propose  (i) to make a
public  offering  of their  respective  portions of the Shares as soon after the
execution  and delivery of this  Agreement as in your  judgment is advisable and
(ii) initially to offer the Shares upon the terms set forth in the Prospectus.

            SECTION 4. Delivery and Payment.  The Shares shall be represented by
definitive certificates and shall be issued in such authorized denominations and
registered in such names as Bear, Stearns & Co. Inc. shall request no later than
two business  days prior to the Closing Date or the  applicable  Option  Closing
Date (as defined below), as the case may be. The Shares shall be delivered by or
on behalf of the Selling Stockholders, with any transfer taxes thereon duly paid
by the respective Selling Stockholders,  to Bear, Stearns & Co. Inc. through the
facilities of The Depository Trust Company ("DTC"),  for the respective accounts
of the several Underwriters,  against payment to the Selling Stockholders of the
Purchase Price

                                        6

<PAGE>



therefor by wire transfer of Federal or other funds immediately available in New
York City. The certificates  representing the Shares shall be made available for
inspection  not later than 9:30 A.M.,  New York City time,  on the  business day
prior to the Closing Date or the applicable Option Closing Date, as the case may
be, at the office of DTC or its designated custodian (the "DESIGNATED  OFFICE").
The time and date of delivery  and  payment  for the Firm Shares  shall be 10:00
A.M., New York City time, on May 28, 1999 or such other time on the same or such
other date as Bear,  Stearns & Co. Inc. and the Company  shall agree in writing.
The time and date of delivery  and  payment for the Firm Shares are  hereinafter
referred to as the "CLOSING DATE." The time and date of delivery and payment for
any Additional  Shares to be purchased by the Underwriters  shall be 10:00 A.M.,
New York City time,  on the date  specified in the  applicable  exercise  notice
given by the  Representatives  pursuant  to  Section 2 or such other time on the
same or such other date as Bear,  Stearns & Co. Inc. and the Company shall agree
in writing.  The time and date of delivery and payment for any Additional Shares
are hereinafter referred to as an "OPTION CLOSING DATE."

            The  documents  to be  delivered  on the  Closing  Date or an Option
Closing  Date on behalf of the  parties  hereto  pursuant  to  Section 9 of this
Agreement  shall be  delivered  at the  offices  of  Cleary,  Gottlieb,  Steen &
Hamilton,  One Liberty Plaza,  New York, New York 10006, and the Shares shall be
delivered  at the  Designated  Office,  all on the  Closing  Date or such Option
Closing Date, as the case may be.

            SECTION 5. Agreements of the Company. The Company agrees with you:

            (a) To advise you promptly and, if requested by you, to confirm such
advice in  writing,  of any  request by the  Commission  for  amendments  to the
Registration  Statement or amendments or  supplements  to the  Prospectus or for
additional  information,  of the  issuance by the  Commission  of any stop order
suspending the effectiveness of the Registration  Statement or of the suspension
of qualification of the Shares for offering or sale in any jurisdiction,  or the
initiation  of any  proceeding  for such  purposes,  when any  amendment  to the
Registration  Statement becomes effective,  if the Company is required to file a
Rule 462(b)  Registration  Statement after the  effectiveness of this Agreement,
when the Rule 462(b)  Registration  Statement  has become  effective  and of the
happening of any event during the period referred to in Section 5(d) below, as a
result of which it is necessary to amend the Registration  Statement or amend or
supplement  the  Prospectus  in order that the  Prospectus  will not include any
untrue statement of a


                                        7

<PAGE>



material fact or omit to state a material fact  necessary to make the statements
therein  in  light  of  the  circumstances  under  which  they  were  made,  not
misleading.  If at any time the Commission shall issue any stop order suspending
the effectiveness of the Registration  Statement,  the Company will use its best
efforts to obtain  the  withdrawal  or  lifting  of such  order at the  earliest
possible time.

            (b) To  furnish  to you  three  signed  copies  of the  Registration
Statement  as first  filed  with the  Commission  and of each  amendment  to it,
including all exhibits,  and to furnish to you and each other  Underwriter  such
number of conformed copies of the Registration Statement as so filed and of each
amendment to it, without exhibits, as you may reasonably request.

            (c) To prepare the Prospectus, the form and substance of which shall
be reasonably  satisfactory to you, and to file the Prospectus in such form with
the Commission  within the applicable  period specified in Rule 424(b) under the
Act; during the period  specified in Section 5(d) below, not to file any further
amendment  to the  Registration  Statement  and not to  make  any  amendment  or
supplement to the Prospectus of which you shall not previously have been advised
and as to which you shall not have had an  opportunity to comment;  and,  during
such  period,  to  prepare  and file  with the  Commission,  promptly  upon your
reasonable request, any amendment to the Registration  Statement or amendment or
supplement to the  Prospectus  which may be necessary or advisable in connection
with the distribution of the Shares by you, and to use its best efforts to cause
any such amendment to the Registration Statement to become promptly effective.

            (d) Prior to 10:00 A.M.,  New York City time, on the first  business
day after the date of this  Agreement and from time to time  thereafter for such
period as in the reasonable opinion of counsel for the Underwriters a prospectus
is required by law to be delivered in connection with sales by an Underwriter or
a dealer, to furnish in New York City to each Underwriter and any dealer as many
copies of the Prospectus  (and of any amendment or supplement to the Prospectus)
as such Underwriter or dealer may reasonably request.

            (e) If during the period  specified in Section 5(d), any event shall
occur or condition shall exist as a result of which,  in the reasonable  opinion
of counsel for the Underwriters, it becomes necessary to amend or supplement the
Prospectus in order that the Prospectus will not include any untrue statement of
a  material  fact  or omit  to  state  a  material  fact,  in the  light  of the
circumstances  when the Prospectus is delivered to a purchaser,  not misleading,
or if,  in the  reasonable  opinion  of  counsel  for  the  Underwriters,  it is
necessary to amend or supplement the


                                        8

<PAGE>



Prospectus to comply with applicable law, forthwith to prepare and file with the
Commission an appropriate  amendment or supplement to the Prospectus so that the
statements in the  Prospectus,  as so amended or  supplemented,  will not in the
light of the circumstances when it is so delivered, include any untrue statement
of a material fact or omit to state a material  fact, or so that the  Prospectus
will comply with applicable  law, and to furnish to each  Underwriter and to any
dealer as many  copies  thereof as such  Underwriter  or dealer  may  reasonably
request.

            (f) To make generally  available to you and to its  stockholders  as
soon as  practicable  an earnings  statement  covering the  twelve-month  period
ending June 30, 2000 that shall  satisfy the  provisions of Section 11(a) of the
Act.

            (g) During  the period  ending  three  years  after the date of this
Agreement, to furnish to you as soon as available copies of all reports or other
communications  furnished to the record  holders of Common Stock (for so long as
the Common Stock is registered  under Section 12 of the Exchange Act (as defined
herein)) or furnished to or filed with the Commission or any national securities
exchange  on which any class of  securities  of the  Company  is listed and such
other publicly available information concerning the Company and its subsidiaries
as you may reasonably request.

            (h) Whether or not the  transactions  contemplated in this Agreement
are consummated or this Agreement is terminated,  to pay or cause to be paid all
reasonable  expenses  incident to the  performance of the Company's  obligations
under this Agreement,  including:  (i) the reasonable  fees,  disbursements  and
expenses of the Company's  counsel and the Company's  accountants  in connection
with the  registration  and  delivery of the Shares  under the Act and all other
reasonable  fees and  expenses in  connection  with the  preparation,  printing,
filing and  distribution  of the  Registration  Statement  (including  financial
statements and exhibits),  any  preliminary  prospectus,  the Prospectus and all
amendments and  supplements  to any of the foregoing,  including the mailing and
delivering of copies thereof to the  Underwriters  and dealers in the quantities
specified herein, (ii) all costs of printing or producing this Agreement and any
other agreements or documents in connection with the offering, purchase, sale or
delivery of the Shares, (iii) all expenses in connection with the preparation of
the Preliminary and Supplemental  Blue Sky Memoranda  (including the filing fees
and the fees and  disbursements  of counsel for the  Underwriters  in connection
with such  memoranda),  (iv) the filing fees in  connection  with the review and
clearance  of  the  offering  of  the  Shares  by the  National  Association  of
Securities Dealers, Inc., (v) the cost of printing certificates representing the
Shares, (vi) the costs and charges of any transfer agent, registrar


                                        9

<PAGE>



and/or  depositary,  and (vii) all other  costs  and  expenses  incident  to the
performance of the  obligations of the Company  hereunder for which provision is
not  otherwise  made in this  Section,  but in each of cases (i)  through  (vii)
excluding all  underwriting  discounts and  commissions  and all stock  transfer
taxes applicable to the sale of any Shares. The provisions of this Section shall
not supersede or otherwise  affect any separate  agreement  that the Company and
any  Selling  Stockholders  may  have  for  allocation  of such  expenses  among
themselves.

            (i) To use its best efforts to list,  subject to notice of issuance,
the Shares on the NYSE.

            (j) If the Registration  Statement at the time of the  effectiveness
of this  Agreement  does not  cover  all of the  Shares,  to file a Rule  462(b)
Registration Statement with the Commission registering the Shares not so covered
in compliance with Rule 462(b), such that the Rule 462(b) Registration Statement
will be  effective  by 10:00  P.M.,  New  York  City  time,  on the date of this
Agreement (or by 9:30 A.M.,  New York City time on the day following the date of
this Agreement) and to pay to the Commission the filing fee for such Rule 462(b)
Registration  Statement at the time of the filing thereof or to give irrevocable
instructions for the payment of such fee pursuant to Rule 111(b) under the Act.

            (l) For a period of 120 days after the date of the  Prospectus,  the
Company  agrees to enforce all of the Company's  rights under the Standstill and
Lock-up Agreements,  the Selling  Stockholders'  Irrevocable Powers of Attorney,
the Management  Lock-up and Voting  Agreement with certain KBM  stockholders and
the  Nonmanagement  Lock-up and Voting Agreement with certain KBM  stockholders,
and will not give to any  party to any such  agreement,  a waiver of any of his,
her or its obligations  under such agreements,  or excuse any breach of any such
obligations,  except with respect to the Standstill and Lock-up  Agreements,  as
permitted by clause (v) of the second sentence of the third paragraph of Section
2 hereof,  or as would be permitted by clause (v) of the second  sentence of the
third  paragraph  of  Section  2  hereof  if  any  such  party  were  a  Selling
Stockholder,  or, except in each case,  with the prior written  consent of Bear,
Stearns & Co. Inc. and Donaldson, Lufkin & Jenrette Securities Corporation.

            SECTION  6.  Representations  and  Warranties  of the  Company.  The
Company  represents  and  warrants  to each  Underwriter  and  the  H&F  Selling
Stockholders that:


                                       10

<PAGE>



            (a) The Registration  Statement has become effective (other than any
Rule  462(b)  Registration  Statement  to be  filed  by the  Company  after  the
effectiveness of this Agreement); and no stop order suspending the effectiveness
of the Registration  Statement is in effect, and no proceedings for such purpose
are  pending  before or, to the  knowledge  of the  Company,  threatened  by the
Commission.

            (b) (i) The  Registration  Statement  (other  than any  Rule  462(b)
Registration  Statement to be filed by the Company  after the  effectiveness  of
this Agreement),  when it became  effective,  did not contain and, as amended by
any  post-effective  amendment,  if  applicable,  will not, as of the applicable
effective date, contain any untrue statement of a material fact or omit to state
a  material  fact  required  to be  stated  therein  or  necessary  to make  the
statements therein not misleading;  (ii) the Registration  Statement (other than
any Rule 462(b)  Registration  Statement  to be filed by the  Company  after the
effectiveness of this Agreement) and the Prospectus  comply,  and any amendments
to the  Registration  Statement when they become effective and any amendments or
supplements to the  Prospectus as of the  applicable  filing date will comply in
all material  respects with the Act;  (iii) if the Company is required to file a
Rule 462(b)  Registration  Statement after the  effectiveness of this Agreement,
such  Rule  462(b)  Registration  Statement  and any  post-effective  amendments
thereto, when they become effective (A) will not contain any untrue statement of
a material fact or omit to state a material  fact required to be stated  therein
or necessary to make the  statements  therein not misleading and (B) will comply
in all material  respects with the Act; and (iv) the Prospectus does not contain
and, as amended or supplemented,  if applicable, as of the Closing Date will not
contain any untrue statement of a material fact or omit to state a material fact
necessary  to make the  statements  therein,  in the light of the  circumstances
under which they were made, not misleading,  except that the representations and
warranties  set forth in this  paragraph do not apply to statements or omissions
in the Registration  Statement or the Prospectus based upon information relating
to any Underwriter furnished to the Company in writing through you expressly for
use therein.

            (c) Each preliminary  prospectus filed as part of Amendment No. 1 or
Amendment  No. 2 to the  registration  statement as originally  filed,  or filed
pursuant  to Rule 424 under the Act,  when so filed,  complied  in all  material
respects  with the Act,  and did not contain an untrue  statement  of a material
fact or omit to state a material fact required to be stated therein or necessary
to make the statements  therein,  in the light of the circumstances  under which
they were made, not misleading,  except that the  representations and warranties
set forth in this  paragraph  do not apply to  statements  or  omissions  in any
preliminary prospectus filed as part of the registration statement as originally
filed, or filed pursuant to Rule 424 under the


                                       11

<PAGE>



Act, based upon information relating to any Underwriter furnished to the Company
in writing through you expressly for use therein.  The Company  acknowledges for
all purposes  under this  Agreement  that the  statements  set forth in the last
paragraph of the U.S. and  international  prospectus front cover pages and under
the  caption  "Underwriting"  (other  than  in the  fifth,  sixth,  seventh  and
seventeenth  paragraphs of such section) constitute the only written information
furnished  to  the  Company  by  any  Underwriter   expressly  for  use  in  the
Registration Statement, any preliminary prospectus and the Prospectus.

            (d) Each of the Company and each  subsidiary of the Company has been
duly  incorporated,  is validly existing as a corporation in good standing under
the laws of its  jurisdiction of  incorporation  and has the corporate power and
authority to carry on its business as  described in the  Prospectus  and to own,
lease and operate its properties,  and each of the Company and its  subsidiaries
is duly qualified and is in good standing as a foreign corporation authorized to
do  business  in each  jurisdiction  in which the nature of its  business or its
ownership or leasing of property  requires  such  qualification,  except in each
case where the failure to be in good  standing or to be so  qualified  would not
have a Material  Adverse Effect (as defined  herein).  As used herein,  the term
"SUBSIDIARY"  has the meaning set forth in Rule 1-02(x) of Regulation S-X. Young
& Rubicam L.P. ("YRLP") has been duly organized, is validly existing and in good
standing as a limited  partnership  under the laws of the State of Delaware  and
has the  partnership  power  and  authority  to carry on its  business  as it is
currently  conducted and to own, lease and operate its  properties,  and YRLP is
duly qualified and is in good standing as a foreign partnership authorized to do
business  in each  jurisdiction  in which  the  nature  of its  business  or its
ownership or leasing of property requires such  qualification,  except where the
failure to be in good  standing or to be so qualified  would not have a Material
Adverse Effect. For United States federal income tax purposes, YRLP has been and
is currently classified as a partnership, and not as an association taxable as a
corporation.

            (e)  There  are  no  outstanding  subscriptions,  rights,  warrants,
options, calls, convertible securities,  commitments of sale or liens granted or
issued by the Company or YRLP relating to or entitling any person to purchase or
otherwise  to acquire  any  shares of the  capital  stock of the  Company or any
partnership  interest in YRLP, except as otherwise disclosed in the Registration
Statement.

            (f) (i) All the  outstanding  shares of capital stock of the Company
(including  the Shares to be sold by the  Selling  Stockholders,  other than the
Option Shares (as defined  below)) have been duly  authorized and validly issued
and are fully paid,  non-assessable and not subject to any preemptive or similar
rights; and (ii) the


                                       12

<PAGE>



Option Shares have been duly  authorized and on the Closing Date will be validly
issued,  fully  paid and  nonassessable  and not  subject to any  preemptive  or
similar rights.

            (g) All of the outstanding  partnership  interests in YRLP have been
duly  authorized and validly issued and are fully paid and  non-assessable,  and
are  owned  by  the  Company,   directly  or  indirectly  through  one  or  more
subsidiaries,  free and clear of any security interest, claim, lien, encumbrance
or adverse  interest of any nature (each,  a "Lien")  other than Liens  securing
indebtedness  incurred  pursuant to the New Credit  Facility  (as defined in the
Prospectus).

            (h) The authorized capital stock of the Company conforms as to legal
matters in all material  respects to the  description  thereof  contained in the
Prospectus.

            (i)  Neither  the  Company  nor  any of its  subsidiaries  is (i) in
violation of its respective charter,  by-laws or partnership  agreement,  as the
case may be, or (ii) in default in the performance of any obligation, agreement,
covenant or condition  contained in any  indenture,  loan  agreement,  mortgage,
lease or other  agreement  or  instrument  to which  the  Company  or any of its
subsidiaries  is a party or by which the Company or any of its  subsidiaries  or
their  respective  property is bound,  which default in clause (ii) would have a
material  adverse  effect on the  business,  financial  condition  or results of
operation  of the Company and its  subsidiaries,  taken as a whole (a  "MATERIAL
ADVERSE EFFECT").

            (j) The execution and delivery of this Agreement by the Company, the
compliance by the Company with all the provisions  hereof and the performance by
the Company of its  obligations  hereunder  will not (i)  require  any  consent,
approval,  authorization or other order of, or qualification  with, any court or
governmental  body  or  agency  (except  such as have  been  obtained  or may be
required  under  the Act or the  securities  or  Blue  Sky  laws of the  various
states),  (ii) (x) conflict  with or  constitute a breach of any of the terms or
provisions  of, or a default under,  the charter or by-laws of the Company,  (y)
conflict with or constitute a breach of any of the terms or provisions  of, or a
default  under,  the  organizational  documents of YRLP or (z) conflict  with or
constitute a breach of any of the terms or  provisions  of, or a default  under,
any indenture, loan agreement,  mortgage, lease or other agreement or instrument
to which the Company or YRLP is a party or by which the Company or YRLP or their
respective  property is bound,  which  conflict,  breach or default would have a
Material  Adverse  Effect,  (iii) violate or conflict with any applicable law or
any rule, regulation, judgment, order or decree of any court or any governmental
body or agency having jurisdiction over the Company, YRLP or their respective



                                       13

<PAGE>



property,  which  violation or conflict would have a Material  Adverse Effect or
(iv) result in the  suspension,  termination or revocation of any  Authorization
(as defined below) of the Company or YRLP or any other  impairment of the rights
of  the  holder  of  any  such  Authorization,  which  suspension,  termination,
revocation or impairment would have a Material Adverse Effect.

            (k) There are no legal or  governmental  proceedings  pending or, to
the knowledge of the Company, threatened to which the Company or YRLP is a party
or to which any of their respective  property is subject that are required to be
described  in the  Registration  Statement  or the  Prospectus  and  are  not so
described; nor are there any statutes, regulations, contracts or other documents
that  are  required  to be  described  in  the  Registration  Statement  or  the
Prospectus or to be filed as exhibits to the Registration Statement that are not
so described or filed as required.

            (l) Neither the Company nor any of its subsidiaries has violated any
applicable  foreign,  federal,  state or local law or regulation relating to the
protection  of human health and safety,  the  environment  or hazardous or toxic
substances or wastes,  pollutants or contaminants  ("ENVIRONMENTAL  LAWS"),  any
provisions of the Employee  Retirement  Income Security Act of 1974, as amended,
or any  provisions  of the  Foreign  Corrupt  Practices  Act  or the  rules  and
regulations promulgated thereunder,  except for such violations which, singly or
in the aggregate, would not have a Material Adverse Effect.

            (m)  Each of the  Company  and  YRLP  has  such  permits,  licenses,
consents, exemptions,  franchises,  authorizations and other approvals (each, an
"AUTHORIZATION")  of,  and has  made  all  filings  with  and  notices  to,  all
governmental or regulatory authorities and self-regulatory organizations and all
courts and other tribunals,  including, without limitation, under any applicable
Environmental  Laws,  as are  necessary to own,  lease,  license and operate its
respective  properties and to conduct its business,  except where the failure to
have any such  Authorization  or to make any such  filing or notice  would  not,
singly  or  in  the  aggregate,  have  a  Material  Adverse  Effect.  Each  such
Authorization  is valid and in full force and effect and each of the Company and
YRLP is in  compliance  with all the terms and  conditions  thereof and with the
rules  and  regulations  of  the   authorities   and  governing   bodies  having
jurisdiction with respect thereto; and no event has occurred (including, without
limitation,  the receipt of any notice from any  authority  or  governing  body)
which allows or, after notice or lapse of time or both, would allow, revocation,
suspension or termination of any such  Authorization or results or, after notice
or lapse of time or both,  would result in any other impairment of the rights of
the  holder  of any such  Authorization;  and  such  Authorizations  contain  no
restrictions that are

                                       14

<PAGE>



burdensome  to the  Company or any of its  subsidiaries;  in each case except as
would not have a Material Adverse Effect.

            (n) There are no costs or liabilities  associated with Environmental
Laws  (including,  without  limitation,  any capital or  operating  expenditures
required for clean-up,  closure of properties or compliance  with  Environmental
Laws or any Authorization,  any related constraints on operating  activities and
any  potential  liabilities  to third  parties)  which  would,  singly or in the
aggregate, have a Material Adverse Effect.

            (o) This Agreement has been duly authorized,  executed and delivered
by the Company.

            (p)  PricewaterhouseCoopers  LLP are independent  public accountants
with respect to the Company and its subsidiaries as required by the Act.

            (q)  The   consolidated   financial   statements   included  in  the
Registration  Statement  and the  Prospectus  (and any  amendment or  supplement
thereto),  together with the related  schedule and notes,  present fairly in all
material respects the consolidated financial position, results of operations and
cash flows of the Company and its  subsidiaries  on the basis stated  therein at
the  respective  dates or for the respective  periods to which they apply;  such
statements  and the related  schedule and notes have been prepared in accordance
with United States generally accepted accounting principles consistently applied
throughout the periods  involved,  except as disclosed  therein;  the supporting
schedules,  if any,  included in the  Registration  Statement  present fairly in
accordance  with United States  generally  accepted  accounting  principles  the
information  required  to  be  stated  therein;  and  the  other  financial  and
statistical  information  and data set  forth  under  the  captions  "Prospectus
Summary - Summary Consolidated  Financial Data,"  "Capitalization" and "Selected
Consolidated  Financial Data" in the  Registration  Statement and the Prospectus
(and any amendment or supplement thereto) have been accurately derived from such
financial statements and the books and records of the Company.

            (r) The Company is not and,  after giving effect to the offering and
sale of the Shares as described in the  Prospectus,  will not be, an "investment
company"  as such term is  defined in the  Investment  Company  Act of 1940,  as
amended.

            (s) Except as described in the  Prospectus,  there are no contracts,
agreements or understandings between the Company and any person granting such


                                       15

<PAGE>



person the right to require the Company to file a registration  statement  under
the Act with respect to any  securities of the Company or to require the Company
to  include  such  securities  with  the  Shares  registered   pursuant  to  the
Registration Statement.

            (t) Since the respective  dates as of which  information is given in
the  Prospectus,  other than as set forth in the  Prospectus,  (i) there has not
occurred any material  adverse change in the condition,  financial or otherwise,
or the  earnings,  business,  management  or  operations  of the Company and its
subsidiaries,  taken as a whole,  (ii) there has not been any  material  adverse
change in the capital  stock or in the  long-term  debt of the Company or any of
its  subsidiaries  and (iii) neither the Company nor any of its subsidiaries has
incurred any material liability or obligation, direct or contingent.

            (u) Each  certificate  signed  by any  officer  of the  Company  and
delivered to the Underwriters or counsel for the Underwriters hereunder shall be
deemed to be a representation and warranty by the Company to the Underwriters as
to the matters covered thereby.

            (v)  The  Company  and  YRLP  own  or  possess,  or can  acquire  on
reasonable terms, all patents, patent rights, licenses, inventions,  copyrights,
know-how  (including  trade  secrets and other  unpatented  and/or  unpatentable
proprietary or confidential  information,  systems or  procedures),  trademarks,
service marks and trade names ("INTELLECTUAL  PROPERTY") referenced or described
in the  Prospectus  as being owned by or  licensed to them (it being  understood
that the Company and its subsidiaries do not own or possess, and do not have the
right to acquire, any intellectual property of clients, customers or other third
parties that is employed by the Company and its  subsidiaries in connection with
the business now operated by them) except where the failure to own or possess or
otherwise be able to acquire such intellectual  property would not, singly or in
the aggregate,  have a Material Adverse Effect; and neither the Company nor YRLP
has received any written  notice of  infringement  of or conflict  with asserted
rights of others with respect to any of such intellectual property which, singly
or in the  aggregate,  if the  subject  of an  unfavorable  decision,  ruling or
finding, would have a Material Adverse Effect.

            (w) The  Company  and YRLP are  insured by  insurers  of  recognized
financial  responsibility  against  such losses and risks and in such amounts as
are prudent and  customary  in the  businesses  in which they are  engaged;  and
neither the Company nor YRLP (i) has received written notice from any insurer or
agent of such insurer that  substantial  capital  improvements or other material
expenditures will have


                                       16

<PAGE>



to be made in order to continue such insurance or (ii) has any reason to believe
that it will not be able to renew its  existing  insurance  coverage as and when
such coverage  expires or to obtain similar  coverage from similar insurers at a
cost that would not have a Material Adverse Effect.

            (x) The  Company  and YRLP  have  good and  marketable  title in fee
simple  to all  real  property  and good and  marketable  title to all  personal
property  owned by them which is  material  to the  business  of the Company and
YRLP, in each case free and clear of all liens,  encumbrances and defects except
such as are  described  in the  Prospectus  or such as  would  not  result  in a
Material Adverse Effect; and any real property and buildings held under lease by
the Company and YRLP are held by them under valid,  subsisting  and  enforceable
leases with such exceptions as would not result in a Material Adverse Effect.

            (y) There is no (i)  significant  unfair labor  practice  complaint,
grievance or arbitration proceeding pending or threatened against the Company or
YRLP  before the  National  Labor  Relations  Board or any state or local  labor
relations board, (ii) strike, labor dispute, slowdown or stoppage pending or, to
the  knowledge of the Company,  threatened  against the Company or YRLP or (iii)
union  representation  question  existing  with respect to the  employees of the
Company and YRLP, except for such actions specified in clause (i), (ii) or (iii)
above,  which,  singly or in the  aggregate,  would not have a Material  Adverse
Effect.  To  the  Company's  knowledge,   no  collective  bargaining  organizing
activities  are taking place with  respect to the Company or YRLP,  which would,
singly or in the aggregate, have a Material Adverse Effect.

            (z) The  Company and YRLP  maintain a system of internal  accounting
controls  sufficient to provide  reasonable  assurance that (i) transactions are
executed in accordance  with  management's  general or specific  authorizations;
(ii)  transactions are recorded as necessary to permit  preparation of financial
statements  in  conformity  with United  States  generally  accepted  accounting
principles  and to  maintain  asset  accountability;  (iii)  access to assets is
permitted   only  in   accordance   with   management's   general  or   specific
authorization;  and (iv) the recorded accountability for assets is compared with
the existing assets at reasonable intervals and appropriate action is taken with
respect to any differences.

            (aa) All  material  tax returns  required to be filed by the Company
and each of its  subsidiaries in any  jurisdiction  have been filed,  other than
those filings being contested in good faith,  and all material taxes,  including
withholding taxes, penalties and interest,  assessments,  fees and other charges
due pursuant to such


                                       17

<PAGE>



returns or  pursuant  to any  assessment  received  by the Company or any of its
subsidiaries  have been paid, other than those being contested in good faith and
for which  adequate  reserves have been  provided,  if required by United States
generally accepted accounting principles.

            (bb)  No  subsidiary  of  the  Company   (excluding   YRLP),   is  a
"significant subsidiary" within the meaning of Rule 1-02(w) of Regulation S-X.

            SECTION  7.   Representations   and   Warranties   of  the   Selling
Stockholders.  Each Selling Stockholder,  severally and not jointly,  represents
and warrants to each Underwriter,  solely in such Selling Stockholder's capacity
as a Selling Stockholder, that:

            (a) Such  Selling  Stockholder  (i) is, and on the Closing Date will
be, the lawful  owner of the Shares  (other than that number of Shares,  if any,
listed opposite the name of such Selling  Stockholder  under the heading "Option
Shares" in Schedule III hereto (with respect to each Selling  Stockholder,  such
number of Shares is hereinafter  referred to as the "Option Shares")) to be sold
by such Selling Stockholder pursuant to this Agreement and (ii) owns, and on the
Closing Date will own such Shares  (other than the Option  Shares),  free of all
restrictions on transfer, liens, encumbrances,  security interests, equities and
claims  whatsoever,  other than  pursuant to the Custody  Agreement  (as defined
below), if any, the Power of Attorney (as defined below), this Agreement and the
restrictions on transfer set forth in the Management  Voting Trust Agreement and
the Stockholders' Agreement,  with which such Selling Stockholder is, and on the
Closing  Date will be, in  compliance,  and other than any such  restriction  on
transfer,  lien, encumbrance,  security interest,  equity or claim created by an
Underwriter or resulting from any actions taken by an Underwriter. If any Shares
are listed opposite the name of a Selling  Stockholder under the heading "Option
Shares" in Schedule III hereto, such Selling Stockholder (i) is the holder of an
Award  Granted to such Selling  Stockholder  under the Young & Rubicam  Holdings
Inc.  Management  Stock Option Plan,  as amended (the "PLAN") (as such terms are
defined  therein),  with respect to the Option  Shares and (ii)  pursuant to the
Plan and such Selling  Stockholder's  Stock Option  Agreement (as defined in the
Plan), on the Closing Date such Selling Stockholder (A) will be the lawful owner
of the Option  Shares to be sold by such  Selling  Stockholder  pursuant to this
Agreement and (B) will own such Option Shares, in each case subject to the terms
of this Agreement,  the Custody Agreement and the Power of Attorney, free of all
restrictions on transfer, liens, encumbrances,  security interests, equities and
claims  whatsoever,  other than the  restrictions  on transfer  set forth in the
Management  Voting Trust Agreement and the Stockholders'  Agreement,  with which
such Selling


                                       18

<PAGE>



Stockholder  is, and on the Closing Date will be, in compliance,  and other than
any such restriction on transfer, lien, encumbrance,  security interest,  equity
or claim  created by an  Underwriter  or resulting  from any actions taken by an
Underwriter.

            (b) Such Selling Stockholder has, and on the Closing Date will have,
full legal  right,  power and  authority,  and all  authorization  and  approval
required by law, (i) to enter into this Agreement, the Letter of Transmittal and
Custody  Agreement,  if any, signed by or on behalf of such Selling  Stockholder
and The Bank of New York, as Custodian  (the "CUSTODY  AGREEMENT"),  relating to
the  deposit of the  Shares  (other  than the Option  Shares) to be sold by such
Selling  Stockholder and the Power of Attorney of such Selling  Stockholder (the
"POWER  OF   ATTORNEY")   appointing   certain   individuals   as  such  Selling
Stockholder's  attorneys-in-fact  (with respect to the Y&R Selling  Stockholders
and the KBM Selling  Stockholders,  the "Y&R ATTORNEYS," with respect to the H&F
Selling Stockholders, the "H&F ATTORNEYS," with respect to BearTel, the "BEARTEL
ATTORNEYS" and  collectively  the  "ATTORNEYS") to the extent set forth therein,
relating  to the  transactions  contemplated  hereby  and  by  the  Registration
Statement and the Custody Agreement,  if any, and (ii) to sell, assign, transfer
and  deliver  on the  Closing  Date  the  Shares  to be  sold  by  such  Selling
Stockholder in the manner provided herein and therein.

            (c) This Agreement has been duly authorized, executed, and delivered
by or on behalf of such Selling Stockholder.

            (d) The Custody Agreement,  if any, of such Selling  Stockholder has
been duly  authorized,  executed  and  delivered by or on behalf of such Selling
Stockholder  and is a valid and binding  agreement of such Selling  Stockholder,
enforceable in accordance with its terms.

            (e) The Power of Attorney of such Selling  Stockholder has been duly
authorized,  executed and delivered by such Selling  Stockholder  and is a valid
and binding  instrument of such Selling  Stockholder,  enforceable in accordance
with its terms, and pursuant to the applicable  Power of Attorney,  such Selling
Stockholder has, among other things, authorized the applicable Attorneys, or any
one of them,  to execute and deliver on such Selling  Stockholder's  behalf this
Agreement,  in the case of both the Y&R Selling Stockholders and the KBM Selling
Stockholders,   the  Custody  Agreement,   and,  in  the  case  of  all  Selling
Stockholders,  any  other  document  that  they,  or any one of  them,  may deem
necessary or desirable in connection with the transactions  contemplated  hereby
and  thereby and to deliver  the Shares to be sold by such  Selling  Stockholder
pursuant to this Agreement.


                                       19

<PAGE>



            (f) Upon sale and  delivery of and payment for the Shares to be sold
by such Selling  Stockholder  pursuant to this Agreement,  the Underwriters will
own  such  Shares,  free and  clear  of all  restrictions  on  transfer,  liens,
encumbrances, security interests, equities and claims whatsoever, other than any
such restriction on transfer,  lien, encumbrance,  security interest,  equity or
claim  created by an  Underwriter  or  resulting  from any  actions  taken by an
Underwriter.

            (g) Assuming that the  representations and warranties of the Company
in  Section  6 hereof  are true  and  accurate  in all  material  respects,  the
execution and delivery of this Agreement and the Custody Agreement,  if any, and
Power of Attorney of such  Selling  Stockholder  by or on behalf of such Selling
Stockholder,  the compliance by such Selling Stockholder with all the provisions
hereof and  thereof  and the  performance  by such  Selling  Stockholder  of its
obligations hereunder and thereunder will not (i) require any consent, approval,
authorization  or  other  order  of,  or   qualification   with,  any  court  or
governmental  agency  or  body  (except  such as have  been  obtained  or may be
required  under  the Act or the  securities  or  Blue  Sky  laws of the  various
states),  (ii)  conflict  with or  constitute  a breach  of any of the  terms or
provisions of, or a default under, the organizational  documents of such Selling
Stockholder, if such Selling Stockholder is not an individual, or any indenture,
loan agreement,  mortgage,  lease or other agreement or instrument to which such
Selling  Stockholder or any spouse of such Selling  Stockholder is a party or by
which  such  Selling  Stockholder  or any  spouse or  property  of such  Selling
Stockholder is bound or (iii) violate or conflict with any applicable law or any
rule,  regulation,  judgment,  order or decree of any court or any  governmental
body or agency having  jurisdiction over such Selling  Stockholder or any spouse
or property of such Selling Stockholder.

            (h) The  information  in the Prospectus  under the caption  "Selling
Stockholders" which specifically relates to such Selling Stockholder (consisting
of such  Selling  Stockholder's  name and  number  of  shares  of  Common  Stock
beneficially  owned by such  Selling  Stockholder  both  before  and  after  the
offering  contemplated  hereby)  will not on the date of the  execution  of this
Agreement  or on the Closing  Date,  contain any untrue  statement of a material
fact or omit to state  any  material  fact  required  to be  stated  therein  or
necessary  to make the  statements  therein,  in the light of the  circumstances
under which they were made, not misleading.

            (i) At any time during the period  commencing on the first  business
day after the date of this  Agreement and from time to time  thereafter for such
period as in the reasonable opinion of counsel for the Underwriters a prospectus
is required by law to be delivered in connection with sales by an Underwriter or
dealer, if there


                                       20

<PAGE>



is any change in the information referred to in Section 7(h) above, such Selling
Stockholder will promptly notify you and the Company of such change.

            (j)  Each  certificate  signed  by  or on  behalf  of  such  Selling
Stockholder and delivered to the  Underwriters  or counsel for the  Underwriters
pursuant to Section 9(e) shall be deemed to be a representation  and warranty by
such Selling Stockholder, in its capacity as such, to the Underwriters as to the
matters covered thereby.

            SECTION 8. Indemnification.  (a) The Company agrees to indemnify and
hold harmless each Underwriter,  its directors, its officers and each person, if
any, who controls any Underwriter within the meaning of Section 15 of the Act or
Section 20 of the  Securities  Exchange Act of 1934,  as amended (the  "EXCHANGE
ACT"),  from and against any and all losses,  claims,  damages,  liabilities and
judgments (including, without limitation, any reasonable legal or other expenses
incurred in connection with investigating or defending any matter, including any
action, that could give rise to any such losses, claims, damages, liabilities or
judgments)  caused by any untrue  statement  or alleged  untrue  statement  of a
material  fact  contained  in  the  Registration  Statement  (or  any  amendment
thereto),  the  Prospectus  (or any  amendment  or  supplement  thereto)  or any
preliminary prospectus filed as part of the registration statement as originally
filed or as part of any  amendment  thereto or filed  pursuant to Rule 424 under
the Act  ("PRELIMINARY  PROSPECTUS"),  or  caused  by any  omission  or  alleged
omission  to state  therein a material  fact  required  to be stated  therein or
necessary to make the statements therein not misleading,  except insofar as such
losses, claims, damages,  liabilities or judgments are caused by any such untrue
statement  or  omission  or alleged  untrue  statement  or  omission  based upon
information  relating  to any  Underwriter  furnished  in writing to the Company
through you expressly  for use therein,  provided,  however,  that the foregoing
indemnity  agreement with respect to any Preliminary  Prospectus shall not inure
to the benefit of any Underwriter, any director or officer of any Underwriter or
any person,  if any, who controls any Underwriter  within the meaning of Section
15 of the Act or Section 20 of the Exchange  Act to the extent such  Underwriter
failed to deliver a Prospectus (as then amended or supplemented, provided by the
Company to the several  Underwriters  in the requisite  quantity and on a timely
basis to permit  proper  delivery on or prior to the Closing Date) to the person
asserting any losses, claims,  damages,  liabilities and judgments caused by any
untrue statement or alleged untrue statement of a material fact contained in any
Preliminary  Prospectus,  or caused by any omission or alleged omission to state
therein a material fact  required to be stated  therein or necessary to make the
statements therein not misleading, if


                                       21

<PAGE>



such  material  misstatement  or omission or alleged  material  misstatement  or
omission was cured in such Prospectus.

            (b) The Company  agrees to indemnify  and hold harmless each Selling
Stockholder,  its directors,  its officers and each person, if any, who controls
any Selling  Stockholder  within the meaning of Section 15 of the Act or Section
20 of the Exchange  Act, from and against any and all losses,  claims,  damages,
liabilities and judgments (including,  without limitation,  any reasonable legal
or other expenses  incurred in connection  with  investigating  or defending any
matter,  including any action, that could give rise to any such losses,  claims,
damages,  liabilities  or judgments)  caused by any untrue  statement or alleged
untrue statement of a material fact contained in the Registration  Statement (or
any amendment thereto),  the Prospectus (or any amendment or supplement thereto)
or any Preliminary Prospectus,  or caused by any omission or alleged omission to
state therein a material fact required to be stated therein or necessary to make
the  statements  therein not misleading  except insofar as such losses,  claims,
damages,  liabilities  or judgments  are caused by any such untrue  statement or
omission or alleged untrue statement or omission based upon information relating
to any Selling  Stockholder  furnished in writing to the Company by such Selling
Stockholder expressly for use therein.

            (c) Each of the Selling  Stockholders,  severally  and not  jointly,
agrees to indemnify and hold  harmless  each  Underwriter,  its  directors,  its
officers and each  person,  if any,  who  controls  any  Underwriter  within the
meaning of Section 15 of the Act or  Section 20 of the  Exchange  Act,  from and
against  any  and  all  losses,  claims,  damages,   liabilities  and  judgments
(including,  without limitation, any reasonable legal or other expenses incurred
in connection with investigating or defending any matter,  including any action,
that  could  give  rise to any such  losses,  claims,  damages,  liabilities  or
judgments)  caused by any untrue  statement  or alleged  untrue  statement  of a
material  fact  contained  in  the  Registration  Statement  (or  any  amendment
thereto),  the  Prospectus  (or any  amendment  or  supplement  thereto)  or any
Preliminary  Prospectus,  or caused by any omission or alleged omission to state
therein a material fact  required to be stated  therein or necessary to make the
statements  therein not  misleading,  but only with  respect to losses,  claims,
damages,  liabilities and judgments caused by an untrue statement or omission or
alleged  untrue  statement  or omission  based on  information  relating to such
Selling  Stockholder  furnished  in  writing  by or on  behalf  of such  Selling
Stockholder expressly for use in the Prospectus.

            (d) Each of the Selling  Stockholders,  severally  and not  jointly,
agrees to indemnify and hold harmless the Company,  its directors,  its officers
and each


                                       22

<PAGE>



person, if any, who controls the Company within the meaning of Section 15 of the
Act or Section 20 of the  Exchange  Act,  from and  against  any and all losses,
claims, damages,  liabilities and judgments (including,  without limitation, any
legal or other expenses  incurred in connection with  investigating or defending
any  matter,  including  any  action,  that could give rise to any such  losses,
claims,  damages,  liabilities or judgments)  caused by any untrue  statement or
alleged  untrue  statement  of a material  fact  contained  in the  Registration
Statement  (or any  amendment  thereto),  the  Prospectus  (or any  amendment or
supplement thereto) or any Preliminary Prospectus,  or caused by any omission or
alleged  omission to state therein a material fact required to be stated therein
or  necessary  to make the  statements  therein  not  misleading,  but only with
respect to losses,  claims,  damages,  liabilities  and  judgments  caused by an
untrue  statement or omission or alleged  untrue  statement or omission based on
information  relating to such Selling Stockholder  furnished in writing by or on
behalf of such Selling Stockholder expressly for use in the Prospectus.

            (e) Each Underwriter agrees, severally and not jointly, to indemnify
and hold harmless the Company, its directors, its officers, each person, if any,
who controls the Company  within the meaning of Section 15 of the Act or Section
20 of the Exchange Act, each Selling  Stockholder  and each person,  if any, who
controls such Selling Stockholder within the meaning of Section 15 of the Act or
Section 20 of the  Exchange  Act to the same extent as the  foregoing  indemnity
from the Company to such  Underwriter  but only with  reference  to  information
relating to such  Underwriter  furnished  in writing to the Company  through you
expressly for use in the Registration  Statement (or any amendment thereto), the
Prospectus  (or  any  amendment  or  supplement   thereto)  or  any  Preliminary
Prospectus.

            (f) In case any action  shall be commenced  involving  any person in
respect of which indemnity may be sought pursuant to Sections 8(a),  8(b), 8(c),
8(d) or 8(e) (the  "INDEMNIFIED  PARTY"),  the indemnified  party shall promptly
notify the person against whom such  indemnity may be sought (the  "INDEMNIFYING
PARTY") in writing and the  indemnifying  party shall assume the defense of such
action,  including the  employment  of counsel  reasonably  satisfactory  to the
indemnified  party and the payment of all  reasonable  fees and expenses of such
counsel,  as incurred (except that in the case of any action in respect of which
indemnity may be sought  pursuant to Sections 8(a),  8(b),  8(c), 8(d) and 8(e),
the  Underwriter  shall not be  required  to assume the  defense of such  action
pursuant to this Section 8(f), but may employ  separate  counsel and participate
in the defense  thereof,  but the fees and expenses of such  counsel,  except as
provided below,  shall be at the expense of such  Underwriter).  Any indemnified
party  shall have the right to employ  separate  counsel

                                       23

<PAGE>

in any such  action and  participate  in the defense  thereof,  but the fees and
expenses of such counsel shall be at the expense of the indemnified party unless
(i) the  employment of such counsel shall have been  specifically  authorized in
writing by the indemnifying party, (ii) the indemnifying party shall have failed
to assume the defense of such action or employ counsel  reasonably  satisfactory
to the  indemnified  party  or  (iii)  the  named  parties  to any  such  action
(including any impleaded  parties)  include both the  indemnified  party and the
indemnifying  party,  and the indemnified  party shall have been advised by such
counsel that there may be one or more legal  defenses  available to it which are
different from or additional to those  available to the  indemnifying  party (in
which case the indemnifying party shall not have the right to assume the defense
of such  action on behalf  of the  indemnified  party).  In any such  case,  the
indemnifying  party shall not, in connection with any one action or separate but
substantially similar or related actions in the same jurisdiction arising out of
the same general allegations or circumstances,  be liable for (i) the reasonable
fees and  expenses of more than one separate  firm of attorneys  (in addition to
any local  counsel) for all  Underwriters,  their officers and directors and all
persons,  if any,  who  control  any  Underwriter  within the  meaning of either
Section 15 of the Act or Section 20 of the  Exchange  Act,  (ii) the  reasonable
fees and  expenses of more than one separate  firm of attorneys  (in addition to
any local  counsel) for (x) the  Company,  its  directors,  its officers and all
persons,  if any,  who  control  the  Company  within the meaning of either such
Section and (y) the Y&R Selling  Stockholders and the KBM Selling  Stockholders,
(iii)  the  reasonable  fees and  expenses  of more  than one  separate  firm of
attorneys  (in addition to any local  counsel)  for BearTel and all persons,  if
any, who control BearTel within the meaning of either such Section, and (iv) the
reasonable  fees and  expenses of more than one separate  firm of attorneys  (in
addition to any local counsel) for any H&F Selling Stockholders and all persons,
if any,  who control any H&F  Selling  Stockholder  within the meaning of either
such  Section,  and all such fees and expenses  shall be  reimbursed as they are
incurred.  In the case of any such  separate  firm for the  Underwriters,  their
officers and directors and such control persons of any  Underwriters,  such firm
shall be  designated  in writing by Bear,  Stearns & Co. Inc. In the case of any
such  separate  firm for the Company and such  directors,  officers  and control
persons of the Company, such firm shall be designated in writing by the Company.
In the case of any such separate firm for the H&F Selling  Stockholders and such
control persons of any H&F Selling  Stockholders,  such firm shall be designated
in writing by the Attorneys.  The  indemnifying  party shall  indemnify and hold
harmless  the  indemnified  party from and against  any and all losses,  claims,
damages, liabilities and judgments by reason of any settlement of any action (i)
effected with its written  consent or (ii) effected  without its written consent
if the  settlement  is entered  into more than  twenty  business  days after the
indemnifying party shall have received a written request from


                                       24

<PAGE>



the indemnified party for reimbursement for the fees and expenses of counsel (in
any case where such fees and  expenses  are at the  expense of the  indemnifying
party) and, prior to the date of such settlement,  the indemnifying  party shall
have failed to comply with such  reimbursement  request.  No indemnifying  party
shall,  without the prior written consent of the indemnified  party,  effect any
settlement  or  compromise  of, or consent to the entry of judgment with respect
to, any pending or threatened  action in respect of which the indemnified  party
is or could have been a party and indemnity or contribution may be or could have
been  sought  hereunder  by  the  indemnified  party,  unless  such  settlement,
compromise or judgment (i) includes an unconditional  release of the indemnified
party  from all  liability  on claims  that are or could  have been the  subject
matter  of such  action  and  (ii)  does not  include  a  statement  as to or an
admission  of fault,  culpability  or a failure  to act,  by or on behalf of the
indemnified party.

            (g) To the extent the indemnification provided for in this Section 8
is  unavailable  (other  than  in  accordance  with  the  terms  hereof)  to  an
indemnified  party or  insufficient in respect of any losses,  claims,  damages,
liabilities or judgments referred to therein,  then each indemnifying  party, in
lieu of indemnifying such indemnified party, shall contribute to the amount paid
or  payable  by such  indemnified  party as a  result  of such  losses,  claims,
damages,  liabilities  and judgments (i) in such proportion as is appropriate to
reflect the relative benefits  received by the indemnifying  party or parties on
the one hand and the  indemnified  party or  parties  on the other hand from the
offering  of the Shares or (ii) if the  allocation  provided  by clause  8(g)(i)
above is not permitted by applicable  law, in such  proportion as is appropriate
to reflect not only the relative  benefits  referred to in clause  8(g)(i) above
but also the relative fault of the indemnifying party or parties on the one hand
and the  indemnified  party or parties on the other hand in connection  with the
statements  or  omissions  which  resulted  in  such  losses,  claims,  damages,
liabilities   or   judgments,   as  well  as  any   other   relevant   equitable
considerations.  The relative  benefits  received by the Company on the one hand
and the  Underwriters  on the  other  hand  shall  be  deemed  to be in the same
respective  proportion  as the  total  net  proceeds  from the  offering  (after
deducting underwriting discounts and commissions, but before deducting expenses)
received by all Selling  Stockholders and the total  underwriting  discounts and
commissions received by the Underwriters,  bear to the total price to the public
of the  Shares,  in each case as set forth on the cover page of the  Prospectus.
The relative benefits  received by each Selling  Stockholder on the one hand and
the  Underwriters on the other hand shall be deemed to be in the same respective
proportion  as the  total  net  proceeds  from  the  offering  (after  deducting
underwriting discounts and commissions,  but before deducting expenses) received
by  such  Selling  Stockholder,   and  the  total  underwriting   discounts


                                       25

<PAGE>


and  commissions  received by the  Underwriters,  bear to the total price to the
public  of the  Shares,  in each  case as set  forth  on the  cover  page of the
Prospectus.  The relative fault of the Company, the Selling Stockholders and the
Underwriters  shall be determined  by reference to, among other things,  whether
the untrue or alleged  untrue  statement  of a material  fact or the omission or
alleged omission to state a material fact relates to information supplied by the
Company  or  the  respective  Selling  Stockholders  on  the  one  hand  or  the
Underwriters  on the other hand and the  parties'  relative  intent,  knowledge,
access to  information  and  opportunity to correct or prevent such statement or
omission.

            The Company,  the Selling  Stockholders and the  Underwriters  agree
that it would not be just and equitable if contribution pursuant to this Section
8(g) were  determined  by pro rata  allocation  (even if the  Underwriters  were
treated as one entity for such  purpose)  or by any other  method of  allocation
which does not take account of the equitable  considerations  referred to in the
immediately  preceding  paragraph.  The amount paid or payable by an indemnified
party as a result of the  losses,  claims,  damages,  liabilities  or  judgments
referred to in the immediately  preceding  paragraph shall be deemed to include,
subject  to the  limitations  set forth  above,  any  reasonable  legal or other
expenses incurred by such indemnified party in connection with  investigating or
defending any matter,  including any action,  that could have given rise to such
losses,  claims,   damages,   liabilities  or  judgments.   Notwithstanding  the
provisions of this Section 8, no Underwriter shall be required to contribute any
amount  in excess of the  amount  by which the total  price at which the  Shares
underwritten  by it and  distributed  to the public  were  offered to the public
exceeds the amount of any damages  which such  Underwriter  has  otherwise  been
required to pay by reason of such untrue or alleged untrue statement or omission
or alleged omission.  No person guilty of fraudulent  misrepresentation  (within
the meaning of Section 11(f) of the Act) shall be entitled to contribution  from
any  person  who  was  not  guilty  of such  fraudulent  misrepresentation.  The
Underwriters'  obligations  to  contribute  pursuant  to this  Section  8(g) are
several in proportion to the  respective  number of Shares  purchased by each of
the  Underwriters  hereunder and not joint.  The  respective  obligations of the
Selling  Stockholders to contribute pursuant to this Section 8(g) are several in
proportion to the respective  number of Shares sold by each Selling  Stockholder
hereunder and not joint.

                  (h)   Notwithstanding   anything  in  this  Agreement  to  the
contrary, the maximum aggregate liability of any Selling Stockholder pursuant to
this Section 8 shall be limited to an amount equal to the gross proceeds  (after
deducting  underwriting discounts and commissions but before deducting expenses)
received by such Selling  Stockholder  from the Underwriters for the sale of the
Shares sold by

                                       26

<PAGE>


such Selling  Stockholder  hereunder (with respect to each Selling  Stockholder,
such amount is referred to as the "SELLING STOCKHOLDER PROCEEDS").

            (i) The remedies  provided  for in this Section 8 are not  exclusive
and shall not limit any rights or remedies  which may  otherwise be available to
any  indemnified  party at law or in equity.  The  provisions  of this Section 8
shall supersede the provisions of Article 5 of the Registration Rights Agreement
(as defined in the Prospectus)  with respect to the offer and sale of the Shares
by the  Selling  Stockholders  provided  that the  remaining  provisions  of the
Registration Rights Agreement shall remain in full force and effect.

            (j) Each Y&R Selling  Stockholder  and each KBM Selling  Stockholder
hereby  designates Young & Rubicam Inc., 285 Madison Avenue,  New York, New York
10017, as its authorized  agent,  upon which process may be served in any action
which may be  instituted  in any state or federal court in the State of New York
by any  Underwriter,  any director or officer of any  Underwriter  or any person
controlling  any   Underwriter   asserting  a  claim  for   indemnification   or
contribution  under  or  pursuant  to this  Section  8,  and  each  Y&R  Selling
Stockholder  and each KBM Selling  Stockholder  will accept the  jurisdiction of
such court in such  action,  and waives,  to the  fullest  extent  permitted  by
applicable law, any defense based upon lack of personal jurisdiction or venue. A
copy of any such process shall be sent or given to such Y&R Selling  Stockholder
and such KBM  Selling  Stockholder,  at the address  for  notices  specified  in
Section 13 hereof.  Each H&F Selling Stockholder hereby designates H&F Investors
III,  Inc.,  One  Maritime  Plaza,  San  Francisco,  California  94111  , as its
authorized  agent,  upon which  process may be served in any action which may be
instituted  in any  state  or  federal  court  in the  State  of New York by any
Underwriter,   any  director  or  officer  of  any  Underwriter  or  any  person
controlling  any   Underwriter   asserting  a  claim  for   indemnification   or
contribution  under  or  pursuant  to this  Section  8,  and  each  H&F  Selling
Stockholder  will  accept the  jurisdiction  of such court in such  action,  and
waives,  to the fullest  extent  permitted by applicable  law, any defense based
upon lack of personal jurisdiction or venue. A copy of any such process shall be
sent or  given to such H&F  Selling  Stockholder,  at the  address  for  notices
specified in Section 13 hereof.  BearTel hereby  designates Bear,  Stearns & Co.
Inc.,  245 Park Ave., New York, New York 10167,  as its authorized  agent,  upon
which  process may be served in any action which may be  instituted in any state
or federal  court in the State of New York by any  Underwriter,  any director or
officer of any Underwriter or any person controlling any Underwriter asserting a
claim for  indemnification  or contribution under or pursuant to this Section 8,
and  BearTel  will accept the  jurisdiction  of such court in such  action,  and
waives,  to the fullest  extent  permitted by applicable  law, any defense


                                       27

<PAGE>

based upon lack of personal  jurisdiction  or venue.  A copy of any such process
shall be sent or given to  BearTel,  at the address  for  notices  specified  in
Section 13 hereof.

            SECTION 9.  Conditions  of  Underwriters'  Obligations.  The several
obligations of the Underwriters to purchase the Firm Shares under this Agreement
are subject to the satisfaction of each of the following conditions:

            (a) All the  representations and warranties of the Company contained
in this  Agreement  shall be true and correct on the Closing  Date with the same
force and effect as if made on and as of the Closing Date.

            (b) If the Company is  required  to file a Rule 462(b)  Registration
Statement  after  the   effectiveness  of  this  Agreement,   such  Rule  462(b)
Registration  Statement shall have become effective by 10:00 P.M., New York City
time, on the date of this  Agreement (or by 9:30 A.M., New York City time on the
day  following the date of this  Agreement);  and no stop order  suspending  the
effectiveness  of the  Registration  Statement  shall  have been  issued  and no
proceedings  for that  purpose  shall  have been  commenced  or shall be pending
before the Commission.

            (c) You shall have received on the Closing Date a certificate  dated
the Closing Date,  signed by Peter A.  Georgescu and Michael J. Dolan,  in their
capacities  as the  Chairman of the Board and Chief  Executive  Officer and Vice
Chairman and Chief Financial  Officer of the Company,  respectively,  confirming
the  matters  set  forth in  Sections  6(t) and  9(a) and that the  Company  has
complied with all of the agreements  and satisfied all of the conditions  herein
contained  and  required to be complied  with or  satisfied by the Company on or
prior to the Closing Date.

            (d) Since the respective  dates as of which  information is given in
the  Prospectus,  other than as set forth in the  Prospectus  (exclusive  of any
amendments or supplements thereto subsequent to the date of this Agreement), (i)
there  shall  not have  occurred  any  change  in the  condition,  financial  or
otherwise,  or the earnings,  business,  management or operations of the Company
and its  subsidiaries,  taken as a whole, and (ii) there shall not have been any
change in the  capital  stock or in the  long-term  debt of the  Company and its
subsidiaries,  taken as a whole,  and (iii)  neither  the Company nor any of its
subsidiaries  shall  have  incurred  any  liability  or  obligation,  direct  or
contingent,  the effect of which,  in any such case described in clause 9(d)(i),
9(d)(ii) or 9(d)(iii),  in your  judgment,  is material and adverse and, in your
judgment,  makes it  impracticable  to market the Shares on the terms and in the
manner contemplated in the Prospectus.

                                       28

<PAGE>


            (e)  All  the   representations   and  warranties  of  each  Selling
Stockholder contained in this Agreement shall be true and correct on the Closing
Date with the same force and effect as if made on and as of the Closing Date and
you shall have received on the Closing Date a certificate dated the Closing Date
executed  by an  Attorney  pursuant  to the Power of  Attorney on behalf of each
Selling  Stockholder  to  such  effect  and  to the  effect  that  such  Selling
Stockholder  has complied  with all of the  agreements  and satisfied all of the
conditions  herein  contained  and required to be complied  with or satisfied by
such Selling Stockholder on or prior to the Closing Date.

            (f) You shall have  received  on the  Closing  Date (i) an  opinion,
dated the Closing Date, of Cleary, Gottlieb,  Steen & Hamilton,  counsel for the
Company, to the effect set forth in Appendix A hereto and (ii) an opinion, dated
the  Closing  Date,  of the  General  Counsel or Senior  Vice  President,  Legal
Counsel, for the Company, to the effect set forth in Appendix B hereto.

            (g) You shall have  received on the Closing  Date an opinion,  dated
the Closing Date, of Wachtell, Lipton, Rosen & Katz, counsel for the H&F Selling
Stockholders, to the effect set forth in Appendix C hereto.

            (h) You shall have  received on the Closing  Date an opinion,  dated
the Closing  Date,  of Mark E. Lehman,  counsel for  BearTel,  to the effect set
forth in Appendix D hereto.

            (i) You shall have  received on the Closing  Date an opinion,  dated
the Closing Date, of Reboul,  MacMurray,  Hewitt, Maynard & Kristol, counsel for
Wand/CMS  Investments I L.P., Wand/CMS Investments II L.P., Wand/CMS Investments
III L.P., Wand CMS  Investments IV L.P., Wand Equity  Portfolio II L.P. and Wand
Affiliates Fund L.P. (collectively, the "Wand Partnerships"),  to the effect set
forth in Appendix E hereto.

            (j) You shall have  received on the Closing  Date an opinion,  dated
the Closing Date, of Nelson  Mullins  Riley &  Scarborough  L.L.P.,  counsel for
certain KBM Selling Stockholders, to the effect set forth in Appendix F hereto.

            (k) You shall have  received on the Closing  Date an opinion,  dated
the Closing Date, of Skadden,  Arps, Slate,  Meagher & Flom LLP, counsel for the
Underwriters,  substantially  to the  effect  set  forth  in  Sections  6(b)(i),
6(b)(ii), 6(b)(iii), 6(b)(iv), and 6(o) herein.


                                       29

<PAGE>

            (l) You shall  have  received,  on each of the date  hereof  and the
Closing  Date, a letter dated the date hereof or the Closing  Date,  as the case
may be, in form and substance  satisfactory to you, from  PricewaterhouseCoopers
LLP,  independent public accountants,  containing the information and statements
of  the  type  ordinarily   included  in  accountants'   "comfort   letters"  to
Underwriters  with respect to the  financial  statements  and certain  financial
information contained in the Registration Statement and the Prospectus.

            (m) The Company and each entity  listed on Schedule VI hereto  shall
have delivered to you the  agreements of the trustees of the  Management  Voting
Trust and such  entities,  respectively,  specified  in  Section 2 hereof  which
agreements shall be in full force and effect on the Closing Date.

            (n) The Shares  shall  have been duly  listed,  subject to  official
notice of issuance, on the NYSE.

            (o) You shall have received on the Closing  Date, a  certificate  of
each Selling  Stockholder who is not a U.S. Person (as defined under  applicable
U.S. federal tax legislation) to the effect that such Selling Stockholder is not
a U.S. Person,  which certificate may be in the form of a properly completed and
executed United States Treasury Department Form W-8 (or other applicable form or
statement specified by Treasury Department regulations in lieu thereof).

            The  several   obligations  of  the  Underwriters  to  purchase  any
Additional  Shares hereunder are subject to the delivery to the  Representatives
on the  applicable  Option Closing Date of such documents as they may reasonably
request with respect to the good standing of the Company,  a certificate  to the
effect set forth in Section 9(c) dated the  applicable  Option  Closing Date, an
opinion  of  Cleary,  Gottlieb,  Steen &  Hamilton  to the  effect  set forth in
paragraph 3 of Appendix A, an opinion of Wachtell,  Lipton,  Rosen & Katz to the
effect set forth in paragraph 5 of Appendix C and an opinion of BearTel  counsel
to the effect set forth in paragraph 5 of Appendix D.

            SECTION  10.  Effectiveness  of  Agreement  and  Termination.   This
Agreement  shall  become  effective  upon the  execution  and  delivery  of this
Agreement by the parties hereto.

            This  Agreement  may be  terminated  at any  time on or prior to the
Closing Date by you by written notice to the Company if any of the following has
occurred: (i) any outbreak or escalation of hostilities or other national or


                                       30

<PAGE>


international  calamity  or crisis or change in  economic  conditions  or in the
financial  markets of the United States or elsewhere that, in your judgment,  is
material and adverse and, in your judgment, makes it impracticable to market the
Shares on the terms and in the manner  contemplated in the Prospectus,  (ii) the
suspension or material  limitation of trading in securities or other instruments
on the New York Stock Exchange,  the American Stock Exchange,  the Chicago Board
of Options Exchange, the Chicago Mercantile Exchange, the Chicago Board of Trade
or the Nasdaq  National  Market or limitation on prices for  securities or other
instruments  on any such  exchange  or the  Nasdaq  National  Market,  (iii) the
suspension of trading of any securities of the Company on any exchange or in the
over-the-counter  market,  (iv)  the  enactment,  publication,  decree  or other
promulgation of any federal or state statute,  regulation,  rule or order of any
court or other  governmental  authority  which in your  opinion  materially  and
adversely  affects,  or will  materially  and  adversely  affect,  the business,
financial   condition  or  results  of   operations   of  the  Company  and  its
subsidiaries,  taken as a whole, or (v) the declaration of a banking  moratorium
by either  federal or New York State  authorities or the taking of any action by
any federal,  state or local  government or agency in respect of its monetary or
fiscal  affairs  which in your  opinion  has a  material  adverse  effect on the
financial markets in the United States.

            If on the Closing Date or on an Option Closing Date, as the case may
be, any one or more of the  Underwriters  shall fail or refuse to  purchase  the
Firm Shares or Additional  Shares, as the case may be, which it has or they have
agreed  to  purchase  hereunder  on such date and the  aggregate  number of Firm
Shares  or  Additional  Shares,  as the  case  may  be,  which  such  defaulting
Underwriter or Underwriters agreed but failed or refused to purchase is not more
than one-tenth of the total number of Firm Shares or Additional  Shares,  as the
case  may  be,  to  be  purchased  on  such  date  by  all  Underwriters,   each
non-defaulting Underwriter shall be obligated severally, in the proportion which
the number of Firm Shares set forth opposite its name in Schedule I and Schedule
II bears  to the  total  number  of Firm  Shares  which  all the  non-defaulting
Underwriters  have agreed to purchase,  or in such other  proportion  as you may
specify,  to purchase the Firm Shares or Additional  Shares, as the case may be,
which such defaulting  Underwriter or Underwriters  agreed but failed or refused
to purchase on such date;  provided  that in no event shall the number of Shares
which any  Underwriter  has agreed to  purchase  pursuant to Section 2 hereof be
increased  pursuant to this  Section 10 by an amount in excess of  one-ninth  of
such number of Shares without the written consent of such Underwriter. If on the
Closing Date any  Underwriter or  Underwriters  shall fail or refuse to purchase
Firm Shares and the  aggregate  number of Firm Shares with respect to which such
default occurs is more than one-tenth of the aggregate  number of Firm

                                       31

<PAGE>

Shares to be purchased by all Underwriters and arrangements satisfactory to you,
the Company and the H&F Selling  Stockholders  for  purchase of such Firm Shares
are not made within 48 hours after such default,  this  Agreement will terminate
without liability on the part of any non-defaulting Underwriter,  the Company or
the Selling Stockholders.  In any such case which does not result in termination
of this  Agreement,  either you or the Company  shall have the right to postpone
the Closing Date,  but in no event for longer than seven days, in order that the
required  changes,  if any, in the Registration  Statement and the Prospectus or
any other  documents or arrangements  may be effected.  If, on an Option Closing
Date,  any  Underwriter  or  Underwriters  shall  fail  or  refuse  to  purchase
Additional  Shares and the aggregate number of Additional Shares with respect to
which such  default  occurs is more than  one-tenth of the  aggregate  number of
Additional Shares to be purchased on such date, the non-defaulting  Underwriters
shall have the option to (i) terminate  their  obligation  hereunder to purchase
such  Additional  Shares or (ii) purchase not less than the number of Additional
Shares  that such  non-defaulting  Underwriters  would  have been  obligated  to
purchase on such date in the  absence of such  default.  Any action  taken under
this paragraph  shall not relieve any defaulting  Underwriter  from liability in
respect of any default of any such Underwriter under this Agreement.

            SECTION 11.  Agreements  of the Selling  Stockholders.  Each Selling
Stockholder, severally and not jointly, agrees with you and the Company, whether
or not the  transactions  contemplated in this Agreement are consummated or this
Agreement  is  terminated,  to pay or cause to be paid all  reasonable  expenses
incident to the performance of the Selling Stockholders'  obligations under this
Agreement,  including:  (i) the fees,  disbursements and expenses of any Selling
Stockholder's  counsel in connection with the  registration  and delivery of the
Shares under the Act,  (ii) all costs and  expenses  related to the transfer and
delivery of the Firm Shares to the Underwriters, including any transfer or other
taxes payable  thereon,  and (iii) all other costs and expenses  incident to the
performance of the obligations of the Selling  Stockholders  hereunder for which
provision is not otherwise made in this Section.  The provisions of this Section
shall not supersede or otherwise affect any separate  agreement that the Company
and any Selling  Stockholders  may have for  allocation of such  expenses  among
themselves.

            SECTION 12.  Miscellaneous.  Notices given pursuant to any provision
of this Agreement shall be addressed as follows: (i) if to the Company, to Young
& Rubicam Inc., 285 Madison Avenue, New York, New York 10017, Attention: General
Counsel,  (ii)  if to  the  Y&R  Selling  Stockholders  or to  the  KBM  Selling
Stockholders,  to Michael J. Dolan, Stephanie W. Abramson or Mark T. McEnroe, as
Y&R Attorneys, c/o Young & Rubicam Inc., 285 Madison Avenue,



                                       32

<PAGE>



New York, New York 10017, (iii) if to the H&F Selling Stockholders, to Philip U.
Hammarskjold  and Matthew R. Barger,  as H&F  Attorneys,  c/o H&F Investors III,
Inc., One Maritime Plaza, San Francisco,  California  94111, (iv) if to BearTel,
to Stephen M.  Parish,  Scott P.  Scharfman,  and Davies B.  Beller,  as BearTel
Attorneys,  c/o Bear,  Stearns & Co.  Inc.,  245 Park Ave.,  New York,  New York
10167,  and (v) if to any Underwriter or to you, to you c/o Bear,  Stearns & Co.
Inc.,  245  Park  Avenue,  New  York,  New  York  10167,  Attention:   Syndicate
Department,  or in any case to such other  address as the person to be  notified
may have requested in writing.

            The     respective     indemnities,     contribution     agreements,
representations,  warranties  and other  statements of the Company,  the Selling
Stockholders and the several  Underwriters set forth in or made pursuant to this
Agreement shall remain operative and in full force and effect,  and will survive
delivery  of and payment for the Shares,  regardless  of any  investigation,  or
statement as to the results  thereof,  made by or on behalf of any  Underwriter,
the  officers  or  directors  of any  Underwriter,  any person  controlling  any
Underwriter,  the Company,  the officers or directors of the Company, any person
controlling the Company,  any Selling Stockholder or any person controlling such
Selling Stockholder, acceptance of the Shares and payment for them hereunder and
termination of this Agreement.

            If for any reason the  Shares are not  delivered  by or on behalf of
any  Selling  Stockholders  as  provided  herein  (other than as a result of any
termination of this Agreement pursuant to Section 10 or breach of this Agreement
by any Underwriter), the Company, the H&F Selling Stockholders and BearTel agree
severally  and not  jointly,  to  reimburse  the  several  Underwriters  for all
out-of-pocket  expenses  (including the  reasonable  fees and  disbursements  of
counsel)  incurred by them in  proportion  to the number of shares to be sold by
(i) the Y&R Selling Stockholders and the KBM Selling Stockholders,  (ii) the H&F
Selling  Stockholders  and  (iii)  BearTel,  respectively.  Notwithstanding  any
termination  of this  Agreement,  the Company  shall be liable for all  expenses
which it has agreed to pay pursuant to Section 5(h) hereof.

            Each Y&R  Selling  Stockholder's  liability  and  each  KBM  Selling
Stockholder's  liability for the breach of the representations and warranties of
such Y&R Selling  Stockholder and such KBM Selling Stockholder in or pursuant to
Section 7(a) is not limited under this Agreement. Notwithstanding the foregoing,
the  aggregate  liability  of any Y&R  Selling  Stockholder  and any KBM Selling
Stockholder  for the breach of any  representations  and  warranties of such Y&R
Selling  Stockholder or such KBM Selling  Stockholder in or pursuant to Sections
7(b),  (c),  (d),  (e),  (f), (g), (h), (i) and (j) shall be limited to such Y&R
Selling


                                       33

<PAGE>



Stockholder's  Selling  Stockholder  Proceeds or such KBM Selling  Stockholder's
Selling Stockholder  Proceeds.  In the event that the losses,  claims,  damages,
liabilities or judgments  relating to the breach by any Y&R Selling  Stockholder
or any KBM Selling Stockholder of any representations and warranties of such Y&R
Selling  Stockholder or such KBM Selling  Stockholder in or pursuant to Sections
7(b), (c), (d), (e), (f), (g), (h), (i) and (j) exceeds the Selling  Stockholder
Proceeds for such Y&R Selling Stockholder or such KBM Selling  Stockholder,  the
Company  agrees that it shall be wholly  liable for such excess  amount.  Solely
with respect to each Y&R Selling  Stockholder and each KBM Selling  Stockholder,
the Company hereby makes to each Underwriter the  representations and warranties
made by each such Y&R Selling  Stockholder  and such KBM Selling  Stockholder in
Sections 7(b), (c), (d), (e), (f), (g), (h), (i) and (j), inclusive.

            Except as otherwise  provided,  this  Agreement has been and is made
solely for the  benefit of and shall be binding  upon the  Company,  the Selling
Stockholders,  the Underwriters,  the Underwriters'  directors and officers, any
controlling  persons  referred  to  herein,  the  Company's  directors  and  the
Company's  officers who sign the  Registration  Statement  and their  respective
successors and assigns, all as and to the extent provided in this Agreement, and
no other  person  shall  acquire  or have any  right  under or by virtue of this
Agreement.  The term  "successors  and assigns" shall not include a purchaser of
any of the Shares from any of the several  Underwriters  merely  because of such
purchase.

            This  Agreement  shall be governed and construed in accordance  with
the laws of the State of New York.

            This Agreement may be signed in various  counterparts which together
shall constitute one and the same instrument.


                                       34

<PAGE>

Please confirm that the foregoing  correctly sets forth the agreement  among the
Company, the Selling Stockholders and the several Underwriters.

                                               Very truly yours,


                                               YOUNG & RUBICAM INC.


                                               By:
                                                  ------------------------------
                                                   Name:
                                                   Title:

                                               THE Y&R SELLING
                                               STOCKHOLDERS NAMED IN
                                               SCHEDULE III(a) HERETO,
                                               ACTING SEVERALLY

                                               By:
                                                  ------------------------------
                                                   Attorney-in-fact

                                               THE KBM SELLING
                                               STOCKHOLDERS NAMED IN
                                               SCHEDULE III(b) HERETO,
                                               ACTING SEVERALLY

                                               By:
                                                  ------------------------------
                                                   Attorney-in-fact




<PAGE>




                                               THE H&F SELLING
                                               STOCKHOLDERS NAMED IN
                                               SCHEDULE IV(a) HERETO,
                                               ACTING SEVERALLY

                                               By:
                                                  ------------------------------
                                                   Attorney-in-fact

                                               BEARTEL CORP

                                               By:
                                                  ------------------------------
                                                   Attorney-in-fact




<PAGE>




BEAR, STEARNS & CO. INC.
DONALDSON, LUFKIN & JENRETTE
 SECURITIES CORPORATION
GOLDMAN, SACHS & CO.
ING BARING FURMAN SELZ LLC
MORGAN STANLEY & CO. INCORPORATED
SALOMON SMITH BARNEY INC.

Acting severally on behalf of themselves
 and the several U.S. Underwriters
 named in Schedule I hereto

By BEAR, STEARNS & CO. INC.

 By:
     ---------------------
      Name:
      Title:

BEAR, STEARNS INTERNATIONAL LIMITED
CAZENOVE & CO.
DONALDSON, LUFKIN & JENRETTE
 INTERNATIONAL
GOLDMAN SACHS INTERNATIONAL
ING BARINGS LTD. AS AGENT FOR ING
 BANK N.V., LONDON BRANCH
MORGAN STANLEY & CO. INTERNATIONAL LIMITED
SALOMON BROTHERS INTERNATIONAL LIMITED

Acting severally on behalf of
  themselves and the several
  International Managers named
  in Schedule II hereto

By  BEAR, STEARNS INTERNATIONAL LIMITED

   By
     --------------------
      Name:
      Title:




<PAGE>



                                   SCHEDULE I
                                   ----------

           Underwriters                                       Number of Firm
                                                          Shares to be Purchased
- --------------------------------------------------------------------------------
Bear, Stearns & Co. Inc.
- --------------------------------------------------------------------------------
Donaldson, Lufkin & Jenrette Securities
Corporation
- --------------------------------------------------------------------------------
Goldman, Sachs & Co.
- --------------------------------------------------------------------------------
ING Baring Furman Selz LLC
- --------------------------------------------------------------------------------
Morgan Stanley & Co. Incorporated
- --------------------------------------------------------------------------------
Salomon Smith Barney Inc.
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
Total                                                      12,000,000
- --------------------------------------------------------------------------------

                                        1

<PAGE>




                                   SCHEDULE II
                                   -----------

            Underwriters                                       Number of Firm
                                                          Shares to be Purchased
- --------------------------------------------------------------------------------
Bear, Stearns International Limited
- --------------------------------------------------------------------------------
Cazenove & Co.
- --------------------------------------------------------------------------------
Donaldson, Lufkin & Jenrette International
- --------------------------------------------------------------------------------
Goldman Sachs International
- --------------------------------------------------------------------------------
ING Barings Ltd. as agent for ING Bank N.V.,
London Branch
- --------------------------------------------------------------------------------
Morgan Stanley & Co. International Limited
- --------------------------------------------------------------------------------
Salomon Brothers International Limited
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
Total                                                         3,000,000
- --------------------------------------------------------------------------------

                                        2

<PAGE>



                                  SCHEDULE III
                                  ------------

                          (a) Y&R SELLING STOCKHOLDERS

                                                                Number of
                                                               Firm Shares
                                            Number of          Being Sold
                                           Firm Shares       That Constitute
Name                                       Being Sold        Option Shares
- --------------------------------------   ------------------ --------------------








                          (b) KBM SELLING STOCKHOLDERS

                                                       Number of Firm Shares
Name                                                       Being Sold
- --------------------------------------------------------------------------------





                                       3

<PAGE>

                                   SCHEDULE IV
                                   -----------

                          (a) H&F SELLING STOCKHOLDERS

                                                             Number of Firm
Name                                                        Shares Being Sold
- --------------------------------------------------------------------------------

Hellman & Friedman Capital Partners III, L.P.

H&F Orchard Partners III, L.P.

H&F International Partners III, L.P.

                                                          ----------------------
                                                   Total


- --------------------------------------------------------------------------------
(b)

BearTel Corp.


                                       4

<PAGE>



                                   SCHEDULE V
                                   ----------

                           OPTION SELLING STOCKHOLDERS

                                                         Number of Additional
                                                           Shares Subject to
Name                                                    Additional Share Option
- --------------------------------------------------------------------------------




Total Shares Subject to Additional Share Option:              2,250,000




                                        5

<PAGE>



                                   SCHEDULE VI
                                   ------------

F. Warren Hellman
Philip U. Hammarskjold
Richard S. Bodman
John F. McGillicuddy
Sir Christopher Lewinton


                                        6

<PAGE>



                                                                     Appendix A

             FORM OF OPINION OF CLEARY, GOTTLIEB, STEEN & HAMILTON:

                  1. The Company is validly  existing as a  corporation  in good
standing under the laws of the State of Delaware.

                  2. The Company has corporate  power to own its  properties and
conduct  its  business  as  described  in the  Prospectus,  and the  Company has
corporate  power to enter into the  Underwriting  Agreement  and to perform  its
obligations thereunder.

                  3. The  Shares  have been  duly  authorized  by all  necessary
corporate action of the Company, have been validly issued by the Company and are
fully paid and  nonassessable;  and the holders of outstanding shares of capital
stock of the Company are not entitled to any preemptive  rights to subscribe for
the Shares under the Amended and Restated  Certificate of  Incorporation  or the
Amended and Restated By-Laws of the Company,  or the General  Corporation Law of
the State of Delaware.

                  4. The statements set forth under the heading  "Description of
Capital Stock -- Common  Stock" in the  Prospectus,  insofar as such  statements
purport to summarize  certain  provisions of the  Securities and the Amended and
Restated Certificate of Incorporation of the Company,  provide a fair summary of
such  provisions,  and the statements  made in the Prospectus  under the heading
"Certain U.S. Tax Consequences to Non-United  States  Holders",  insofar as such
statements  purport to summarize  certain  federal income tax laws of the United
States,  constitute  a fair summary of the  principal  U.S.  federal  income tax
consequences of an investment in the Securities by a non-U.S. holder (as defined
in the Prospectus).

                  5. The  execution and delivery of the  Underwriting  Agreement
have been duly authorized by all necessary corporate action of the Company,  and
the Underwriting Agreement has been duly executed and delivered by the Company.

                  6. The  execution and delivery of the  Underwriting  Agreement
and the  performance  by the  Company  of its  obligations  in the  Underwriting
Agreement (a) do not require any consent, approval, authorization,  registration
or qualification  of or with any governmental  authority of the United States of
America or the State of New York or pursuant to the Delaware General Corporation
Law,  except such as have been obtained or effected under the Securities Act and
the Securities  Exchange Act of 1934, as amended (but such counsel  expresses no
opinion  as  to  any   consent,   approval,   authorization,   registration   or
qualification that may be required under state securities or Blue Sky laws), and
(b) do not result in a breach or  violation  of any of the terms and  provisions
of, or constitute a default  under,  any of the  agreements of the Company filed
(including  by  incorporation  by  reference)  as exhibits  to the  Registration
Statement,  the Amended and Restated Certificate of Incorporation of the Company
or the Amended and Restated By-laws of the Company.



                                        7

<PAGE>



                  7. The Company is not and, after giving effect to the offering
and sale of the  Shares,  will not be an  "investment  company"  as such term is
defined in the Investment Company Act of 1940, as amended.

                  8. The Registration Statement (except the financial statements
and schedules and other financial and statistical data included  therein,  as to
which such counsel expresses no view), at the time it became effective,  and the
Prospectus (except as aforesaid), as of the date thereof, appeared on their face
to be appropriately  responsive in all material  respects to the requirements of
the  Securities  Act  and  the  rules  and  regulations  thereunder  other  than
Regulation S-T under the Securities Act. In addition, such counsel does not know
of any  contracts  or other  documents  of a  character  required to be filed as
exhibits  to the  Registration  Statement  or required  to be  described  in the
Registration  Statement  or the  Prospectus  that are not filed or  described as
required.

                  9. No information  has come to such  counsel's  attention that
causes  such  counsel to believe  that the  Registration  Statement  (except the
financial  statements  and schedules and other  financial and  statistical  data
included  therein,  as to which such counsel  expresses no view), at the time it
became effective, contained an untrue statement of a material fact or omitted to
state a material  fact  required to be stated  therein or  necessary to make the
statements therein not misleading.

                  10. No information  has come to such counsel's  attention that
causes  such  counsel to  believe  that the  Prospectus  (except  the  financial
statements  and schedules  and other  financial  and  statistical  data included
therein,  as to which such counsel expresses no view), as of the date thereof or
as of the Closing Date,  contained or contains an untrue statement of a material
fact or  omitted  or  omits  to  state a  material  fact  necessary  to make the
statements  therein,  in the light of the  circumstances  under  which they were
made, not misleading.

                  11. Such  counsel  shall  confirm  that  (based  solely upon a
telephonic   confirmation   from  a   representative   of  the  Commission)  the
Registration Statement is effective under the Securities Act and, to the best of
such counsel's  knowledge,  no stop order with respect  thereto has been issued,
and no  proceeding  for that purpose has been  instituted  or  threatened by the
Commission.

                  13. The Custody Agreement executed by or on behalf of each Y&R
Selling  Stockholder is a valid,  binding and enforceable  agreement of such Y&R
Selling Stockholder.

                  14.  The  Power  of  Attorney  executed  by each  Y&R  Selling
Stockholder is a valid,  binding and enforceable  instrument of such Y&R Selling
Stockholder

                  15. Upon delivery to the Underwriters in the State of New York
of certificates  evidencing the Y&R Selling  Stockholder Shares indorsed to such
Underwriters or
                                       8

<PAGE>



in blank and payment therefore by the Underwriters  pursuant to the Underwriting
Agreement,  the Underwriters will own the Y&R Selling Stockholder Shares free of
any adverse  claim  (within the  meaning of the  Uniform  Commercial  Code as in
effect in the State of New York (the "UCC")). In rendering the foregoing opinion
such  counsel may assume  that (i) each  Underwriter  takes  delivery of the Y&R
Selling  Stockholder  Shares  without  notice of any adverse  claim  (within the
meaning of the UCC) and (ii) the signature on each indorsement is genuine.


                                        9

<PAGE>



                                                                     Appendix B

FORM OF OPINION OF GENERAL COUNSEL OR SENIOR VICE  PRESIDENT,  LEGAL COUNSEL FOR
THE COMPANY:

                  1. The Company has been duly incorporated, is validly existing
as a corporation  in good  standing  under the laws of the State of Delaware and
has the  corporate  power and authority to carry on its business as described in
the Prospectus and to own, lease and operate its properties.

                  2. YRLP has been duly  organized,  is validly  existing and in
good standing as a limited  partnership  under the laws of the State of Delaware
and has the  partnership  power and  authority to carry on its business as it is
currently conducted and to own, lease and operate its properties.

                  3. The Company is duly  qualified to transact  business and is
in good  standing  as a foreign  corporation  authorized  to do business in each
jurisdiction  in which the nature of its business or its ownership or leasing of
property  requires  such  qualification,  except  where  the  failure  to  be so
qualified or in good standing would not have a Material Adverse Effect.

                  4. YRLP is duly qualified and is in good standing as a foreign
partnership  authorized to do business in each  jurisdiction in which the nature
of  its  business  or  its  ownership  or  leasing  of  property  requires  such
qualification,  except  where the  failure  to be in good  standing  or to be so
qualified would not have a Material Adverse Effect.

                  5. All of the issued and outstanding shares of Common Stock of
the Company,  including the Shares,  have been duly  authorized by all necessary
corporate action of the Company, have been validly issued by the Company and are
fully paid and  nonassessable;  and the holders of outstanding shares of capital
stock of the Company are not entitled to any preemptive  rights to subscribe for
the Shares  under the Amended and Restated  Certificate  of  Incorporation,  the
Amended and Restated By-Laws of the Company,  the General Corporation Law of the
State of Delaware or any contracts to which the Company is a party.

                  6. All of the outstanding  partnership  interests in YRLP have
been duly  authorized and validly issued and are fully paid and  non-assessable,
and are  owned  by the  Company,  directly  or  indirectly  through  one or more
subsidiaries,  free and clear of any security interest, claim, lien, encumbrance
or adverse interest of any nature.

                  7. The  execution and delivery of the  Underwriting  Agreement
have been duly authorized by all necessary corporate action of the Company,  and
the Underwriting Agreement has been duly executed and delivered by the Company.

                                       10


<PAGE>




                  8. The authorized  capital stock of the Company conforms as to
legal matters to the description thereof contained in the Prospectus.

                  9. The statements set forth under the heading  "Description of
Capital  Stock" and "Shares  Eligible for Future Sale" and in the fifth,  sixth,
seventh and eighth paragraphs under the heading "Underwriting" in the Prospectus
and Items 14 and 15 of Part II of the  Registration  Statement,  insofar as such
statements  constitute a summary of the legal matters,  documents or proceedings
referred to therein,  fairly  summarize  the matters,  documents or  proceedings
referred to therein.

                  10.  The  Company  is not in  violation  of  its  Amended  and
Restated  Certificate of Incorporation or Amended and Restated By-laws,  YRLP is
not in violation of its partnership agreement or other organizational documents,
and, to such counsel's knowledge,  neither the Company nor YRLP is in default in
the performance of any obligation, agreement, covenant or condition contained in
any of  the  agreements  of  the  Company  or  YRLP  filed  as  exhibits  to the
Registration  Statement  except  for  defaults  which  would not have a Material
Adverse Effect.

                  11.  The   execution  and  delivery  by  the  Company  of  the
Underwriting  Agreement and the  performance  by the Company of its  obligations
therein (a) do not require any consent, approval, authorization, registration or
qualification of or with any governmental  authority of the United States or the
State of New York,  except  such as have been  obtained  or  effected  under the
Securities  Act and the  Securities  Exchange Act of 1934,  as amended (but such
counsel  expresses  no  opinion  as to  any  consent,  approval,  authorization,
registration  or  qualification  that may be required under state  securities or
Blue  Sky laws of the  United  States  or the  securities  laws of any  non-U.S.
jurisdiction), (b) do not result in a breach or violation of any of the terms or
provisions  of, or a default  under (i) any of the  agreements of the Company or
YRLP  filed  (including  by  incorporation  by  reference)  as  exhibits  to the
Registration   Statement,   (ii)  the  Amended  and  Restated   Certificate   of
Incorporation  or the Amended and  Restated  By-laws of the  Company,  (iii) the
partnership  agreement  or other  organizational  documents  of YRLP or (iv) any
judgment, decree or order applicable to the Company of any United States federal
or New York State court or other governmental authority,  except (in the case of
(i) and (iv)) for such  breaches or violations as would not result in a Material
Adverse  Effect,  and  (c)  do not  result  in the  suspension,  termination  or
revocation of any  Authorization  of the Company or YRLP or any other impairment
of the  rights  of the  holder  of any such  Authorization,  except as would not
result in a Material Adverse Effect.

                  12. To such counsel's  knowledge after due inquiry,  there are
no legal or governmental  proceedings pending or threatened to which the Company
or YRLP is a party or to which any of the  properties  of the Company or YRLP is
subject that are required to be described in the  Registration  Statement or the
Prospectus  that are not so  described,  and  there  are no  contracts  or other
documents that are required to be described in the Registration


                                       11

<PAGE>



Statement  or the  Prospectus  or to be filed as  exhibits  to the  Registration
Statement that are not so described or filed as required.

                  13. To such counsel's  knowledge,  neither the Company nor any
of its  subsidiaries has violated any  Environmental  Law, any provisions of the
Employee  Retirement Income Security Act of 1974, as amended,  or any provisions
of the Foreign Corrupt  Practices Act, or the rules and regulations  promulgated
thereunder,  except for such violations which, singly or in the aggregate, would
not have a Material Adverse Effect.

                  14.  The  Company  is not  and,  after  giving  effect  to the
offering  and sale of the Shares,  will not be an  "investment  company" as such
term is defined in the Investment Company Act of 1940, as amended.

                  15. To such  counsel's  knowledge,  except as described in the
Prospectus,  there are no contracts,  agreements or  understandings  between the
Company and any person  granting such person the right to require the Company to
file a  registration  statement  under the  Securities  Act with  respect to any
securities  of the Company or to require the Company to include such  securities
with the Shares registered pursuant to the Registration Statement.

                  16. Each of the Company and YRLP has such  Authorizations  of,
and has made all filings with and notices to, all United States  federal and New
York  State  govern  mental  or  regulatory   authorities  and   self-regulatory
organizations and all courts and other tribunals, including, without limitation,
under any applicable Environmental Laws, as are necessary to own, lease, license
and operate its respective properties and to conduct its busi ness, except where
the failure to have any such  Authorization or to make any such filing or notice
would  not,  in the  aggregate,  have  a  Material  Adverse  Effect;  each  such
Authorization  is valid and in full force and effect and each of the Company and
YRLP is in  compliance  with all the terms and  conditions  thereof and with the
rules  and  regulations  of  the   authorities   and  governing   bodies  having
jurisdiction with respect thereto; and no event has occurred (including, without
limitation,  the receipt of any notice from any  authority  or  governing  body)
which allows or, after notice or lapse of time or both, would allow, revocation,
suspension or termination of any such  Authorization or results or, after notice
or lapse of time or both,  would result in any other impairment of the rights of
the  holder  of any such  Authorization;  and  such  Authorizations  contain  no
restrictions  that are  burdensome to the Company;  in each case except as would
not have a Material Adverse Effect.

                  17.  The   Registration   Statement   (except  the   financial
statements  and schedules  and other  financial  and  statistical  data included
therein,  as to which such  counsel  expresses  no view),  at the time it became
effective,  and the Prospectus  (except as  aforesaid),  as of the date thereof,
appeared on their face to be appropriately  responsive in all material  respects
to the  requirements  of the  Securities  Act  and  the  rules  and  regulations
thereunder other than Regulation S-T under the Securities Act. In addition, I do
not  know of any  statutes,  regulations,  contracts  or  other  documents  of a
character required to be filed as


                                       12

<PAGE>



exhibits  to the  Registration  Statement  or required  to be  described  in the
Registration  Statement  or the  Prospectus  that are not filed or  described as
required.

                  18. No information  has come to my attention that causes me to
believe that (i) the Registration Statement (except the financial statements and
schedules and other financial and statistical data included therein, as to which
I  express  no  view) at the  time it  became  effective,  contained  an  untrue
statement of a material  fact or omitted to state a material fact required to be
stated  therein or necessary to make the  statements  therein not  misleading or
(ii) the  Prospectus  (except the financial  statements  and schedules and other
financial and statistical data included therein, as to which I express no view),
as of the date  thereof or as of the  Closing  Date,  contained  or  contains an
untrue statement of a material fact or omitted or omits to state a material fact
necessary  to make the  statements  therein,  in the light of the  circumstances
under which they were made, not misleading.


                                       13

<PAGE>



                                                                     Appendix C

               FORM OF OPINION OF WACHTELL, LIPTON, ROSEN & KATZ:

                  1. Each of the H&F Selling Stockholders is the lawful owner of
the Shares to be sold by such Selling  Stockholder  pursuant to the Underwriting
Agreement and owns such Shares,  free of all  restrictions  on transfer,  liens,
encumbrances,  security  interests,  equities and claims  whatsoever  other than
pursuant to the  Custody  Agreement,  the Power of  Attorney,  the  Underwriting
Agreement and other than any such  restriction on transfer,  lien,  encumbrance,
equity or claim created by an Underwriter or resulting from any actions taken by
an Underwriter.

                  2. Each of the H&F Selling  Stockholders has full legal right,
power and  authority,  and all  authorization  and approval  required by law, to
enter into the Underwriting Agreement and the Custody Agreement and the Power of
Attorney of such Selling  Stockholder and to sell, assign,  transfer and deliver
the Shares to be sold by such Selling  Stockholder in the manner provided herein
and therein.

                  3.  The  Custody   Agreement   of  each  of  the  H&F  Selling
Stockholders  been duly  authorized,  executed  and  delivered  by such  Selling
Stockholder  and is a valid and binding  agreement of such Selling  Stockholder,
enforceable in accordance with its terms.

                  4.  The  Power  of   Attorney  of  each  of  the  H&F  Selling
Stockholders  has been duly  authorized,  executed and delivered by such Selling
Stockholder and is a valid and binding  instrument of such Selling  Stockholder,
enforceable  in  accordance  with its  terms,  and,  pursuant  to such  Power of
Attorney,  such Selling  Stockholder  has,  among other things,  authorized  the
Attorneys,  or  any  one of  them,  to  execute  and  deliver  on  such  Selling
Stockholder's  behalf this  Agreement and any other document they, or any one of
them,  may deem  necessary  or  desirable in  connection  with the  transactions
contemplated  hereby and  thereby  and to deliver  the Shares to be sold by such
Selling Stockholder pursuant to this Agreement.

                  5. Upon sale and  delivery of and payment for the Shares to be
sold by  each  of the H&F  Selling  Stockholders  pursuant  to the  Underwriting
Agreement,  and assuming the Underwriters  purchase such Shares for value and in
good faith without notice of any adverse claim, the  Underwriters  will own such
Shares,  free and clear of all  restrictions on transfer,  liens,  encumbrances,
security  interests,   equities  and  claims  whatsoever  other  than  any  such
restriction  on  transfer,  lien,  encumbrance,  equity or claim  created  by an
Underwriter or resulting from any actions taken by an Underwriter.

                  6. Assuming  that the  representations  and  warranties of the
Company in Section 6 of the Underwriting  Agreement are true and accurate in all
material respects,  the execution and delivery of the Underwriting Agreement and
the  Custody  Agreement  and  Power  of  Attorney  of each  of the  H&F  Selling
Stockholders by such Selling Stockholder, the


                                       14

<PAGE>



compliance  by such  Selling  Stockholder  with all the  provisions  hereof  and
thereof and the  performance  by such  Selling  Stockholder  of its  obligations
thereunder will not require any consent, approval,  authorization or other order
of, or qualification with, any court or governmental body or agency (except such
as may be required under the securities or Blue Sky laws of the various states),
conflict with or constitute a breach of any of the terms or provisions  of, or a
default under, the organizational documents of such Selling Stockholder, if such
Selling  Stockholder is not an individual,  or any  indenture,  loan  agreement,
mortgage,  lease  or  other  agreement  or  instrument  to  which  such  Selling
Stockholder  is a party or by which any property of such Selling  Stockholder is
bound or violate or conflict with any  applicable  law or any rule,  regulation,
judgment, order or decree of any court or any governmental body or agency having
jurisdiction  over such  Selling  Stockholder  or any  property of such  Selling
Stockholder.


                                       15

<PAGE>



                                                                     Appendix D

                       FORM OF OPINION OF BEARTEL COUNSEL:

         1. BearTel  Corp.  is the lawful owner of the Shares to be sold by such
Selling Stockholder pursuant to the Underwriting Agreement and owns such Shares,
free of all restrictions on transfer, liens,  encumbrances,  security interests,
equities and claims whatsoever other than pursuant to the Custody Agreement, the
Power  of  Attorney,   the  Underwriting  Agreement  and  other  than  any  such
restriction  on  transfer,  lien,  encumbrance,  equity or claim  created  by an
Underwriter or resulting from any actions taken by an Underwriter.

         2.  BearTel  Corp.  has full  corporate  power and  authority,  and all
authorization  and  approval  required  by law,  to enter into the  Underwriting
Agreement  and the Custody  Agreement  and the Power of Attorney of such Selling
Stockholder and to sell,  assign,  transfer and deliver the Shares to be sold by
such Selling Stockholder in the manner provided herein and therein.

         3. The Custody  Agreement of BearTel  Corp.  has been duly  authorized,
executed and  delivered by such Selling  Stockholder  and is a valid and binding
agreement of such Selling Stockholder, enforceable in accordance with its terms.

         4. The Power of Attorney  of BearTel  Corp.  has been duly  authorized,
executed and  delivered by such Selling  Stockholder  and is a valid and binding
instrument  of such Selling  Stockholder,  enforceable  in  accordance  with its
terms,  and, pursuant to such Power of Attorney,  such Selling  Stockholder has,
among other things, authorized the Attorneys, or any one of them, to execute and
deliver  on such  Selling  Stockholder's  behalf  this  Agreement  and any other
document they, or any one of them, may deem necessary or desirable in connection
with the transactions  contemplated hereby and thereby and to deliver the Shares
to be sold by such Selling Stockholder pursuant to this Agreement.

         5. Upon sale and  delivery  of and payment for the Shares to be sold by
BearTel Corp. pursuant to the Underwriting Agreement, in the manner contemplated
thereby and by the Power of Attorney and Custody Agreement of BearTel Corp., and
assuming  the  Underwriters  purchase  such  Shares  for value and in good faith
without notice of any adverse claim, the Underwriters will own such Shares, free
and  clear  of all  restrictions  on  transfer,  liens,  encumbrances,  security
interests,  equities and claims  whatsoever  other than any such  restriction on
transfer,  lien,  encumbrance,  equity or claim  created  by an  Underwriter  or
resulting from any actions taken by an Underwriter.

         6. Assuming that the  representations  and warranties of the Company in
Section 6 of the  Underwriting  Agreement  are true and accurate in all material
respects,  effectiveness  of  the  Registration  Statement  and  closing  of the
Offering as contemplated by the


                                       16

<PAGE>



Underwriting  Agreement  and  the  Prospectus,  (a) no  authorization,  consent,
approval or other action by, and no notice to or filing with,  any U.S.  federal
or New York State court,  governmental body or regulatory agency is required for
the due execution, delivery and performance by BearTel Corp. of the Underwriting
Agreement,  the Power of Attorney and the Custody  Agreement (except such as may
be required under the securities or Blue Sky laws of the State of New York), and
(b)  the  execution,   delivery,   and  performance  by  BearTel  Corp.  of  the
Underwriting  Agreement,  the Power of Attorney and the Custody Agreement do not
and will not (i)  breach any of the terms and  provisions  of, or  constitute  a
default  under,  any  agreement or instrument to which it is a party or by which
any of its properties is bound or (ii) violate or conflict with any provision of
any law or any rule, regulation,  judgment,  order or decree of any court or any
governmental body or regulatory agency having jurisdiction over BearTel Corp. or
any of its properties.


                                       17

<PAGE>



                                                                      Appendix E

         FORM OF OPINION OF REBOUL, MacMURRAY, HEWITT, MAYNARD & KRISTOL

         1. Each of the Wand  Partnerships  is the lawful owner of the Shares to
be sold by such Selling Stockholder  pursuant to the Underwriting  Agreement and
owns such Shares,  free of all  restrictions on transfer,  liens,  encumbrances,
security interests,  equities and claims whatsoever,  other than pursuant to the
Custody Agreements, the Power of Attorneys, the Underwriting Agreement and other
than any such restriction on transfer,  lien,  encumbrance,  security  interest,
equity or claim created by an Underwriter or resulting from any actions taken by
an Underwriter.

         2.  Each  of  the  Wand  Partnerships  has  full  corporate  power  and
authority, and all authorization and approval required by law, to enter into the
Underwriting  Agreement  and the Custody  Agreement and the Power of Attorney of
such Selling Stockholder and to sell, assign, transfer and deliver the Shares to
be sold by such Selling Stockholder in the manner provided herein and therein.

         3. The Custody Agreement of each of the Wand Partnerships has been duly
authorized,  executed and delivered on behalf of such Selling Stockholder and is
a valid and  binding  agreement  of such  Selling  Stockholder,  enforceable  in
accordance with its terms.

         4. The Power of Attorney of each of the Wand Partnerships has been duly
authorized,  executed and delivered on behalf of such Selling Stockholder and is
a valid and binding  instrument  of such  Selling  Stockholder,  enforceable  in
accordance with its terms, and, pursuant to such Power of Attorney, such Selling
Stockholder has, among other things,  authorized the Attorneys named therein, or
any one of them,  to execute and deliver on such  Selling  Stockholder's  behalf
this Agreement, the applicable Custody Agreement and any other document they, or
any one of  them,  may  deem  necessary  or  desirable  in  connection  with the
transactions  contemplated  hereby and  thereby  and to deliver the Shares to be
sold by such Selling Stockholder pursuant to this Agreement.

         5. Upon sale and  delivery  of and payment for the Shares to be sold by
each Wand  Partnership  pursuant to the  Underwriting  Agreement,  in the manner
contemplated  thereby  and by the  applicable  Power  of  Attorney  and  Custody
Agreement,  and assuming the Underwriters  purchase such Shares for value and in
good faith without notice of any adverse claim, the  Underwriters  will own such
Shares,  free and clear of all  restrictions on transfer,  liens,  encumbrances,
security  interests,   equities  and  claims  whatsoever  other  than  any  such
restriction on transfer,  lien,  encumbrance,  security interest equity or claim
created by an Underwriter or resulting from any actions taken by an Underwriter.

         6. Assuming that the  representations  and warranties of the Company in
Section 6 of the  Underwriting  Agreement  are true and accurate in all material
respects,  effectiveness



                                       18

<PAGE>



of the Registration Statement and closing of the Offering as contemplated by the
Underwriting  Agreement  and  the  Prospectus,  (a) no  authorization,  consent,
approval or other action by, and no notice to or filing with,  any U.S.  federal
or New York State court,  governmental body or regulatory agency is required for
the due execution,  delivery and performance by each of the Wand Partnerships of
the  Underwriting  Agreement,  the Power of Attorney  and the Custody  Agreement
(except  such as may be required  under the  securities  or Blue Sky laws of the
State of New York), and (b) the execution,  delivery, and performance by each of
the Wand Partnerships of the Underwriting  Agreement,  the Power of Attorney and
the  Custody  Agreement  do not and will not (i)  breach  any of the  terms  and
provisions  of, or  constitute a default  under,  any agreement or instrument to
which it is a party or by which any of its  properties  is bound or (ii) violate
or conflict  with any  provision of any law or any rule,  regulation,  judgment,
order or decree  of any  court or any  governmental  body or  regulatory  agency
having  jurisdiction  over  each  of the  Wand  Partnerships  or  any  of  their
properties.


                                       19

<PAGE>


                                                                      Appendix F

          FORM OF OPINION OF NELSON MULLINS RILEY & SCARBOROUGH L.L.P.

         1. The Custody  Agreement  executed by or on behalf of each KBM Selling
Stockholder is a valid,  binding and  enforceable  agreement of such KBM Selling
Stockholder.

         2. The Power of Attorney executed by each KBM Selling  Stockholder is a
valid, binding and enforceable instrument of such KBM Selling Stockholder.

         3.  Upon  delivery  to the  Underwriters  in the  State  of New York of
certificates  evidencing  the KBM Selling  Stockholder  Shares  indorsed to such
Underwriters or in blank and payment  therefore by the Underwriters  pursuant to
the  Underwriting   Agreement,   the  Underwriters  will  own  the  KBM  Selling
Stockholder  Shares free of any adverse claim (within the meaning of the Uniform
Commercial Code as in effect in the State of New York (the "UCC")). In rendering
the foregoing  opinion such counsel may assume that (i) each  Underwriter  takes
delivery of the KBM Selling  Stockholder  Shares  without  notice of any adverse
claim (within the meaning of the UCC) and (ii) the signature on each indorsement
is genuine.


                                       20




                [Letterhead of Cleary, Gottlieb,Steen & Hamilton]


Writer's Direct Dial: (212) 225-2420

                                            May 24, 1999

Young & Rubicam Inc.
285 Madison Avenue
New York, New York 10017-6486


                  Re:   Young & Rubicam Inc.
                        Registration Statement on Form S-1 (No. 333-77235)
                        --------------------------------------------------


Ladies and Gentlemen:


     We have  acted as  special  counsel  to Young & Rubicam  Inc.,  a  Delaware
corporation  (the "Company"),  in connection with the registration  statement on
Form  S-1  (No.  333-77235)  (the  "Registration   Statement")  filed  with  the
Securities and Exchange Commission (the "Commission") pursuant to the Securities
Act of 1933, as amended (the "Act"),  for the registration of outstanding shares
(the  "Issued  Shares") of Common  Stock,  par value $.01 per share (the "Common
Stock"),  of the  Company  and shares  (the  "Option  Shares")  of Common  Stock
issuable  upon the exercise of options  under the Young & Rubicam  Holdings Inc.
Management  Stock  Option Plan (the  "Plan"),  and the related  preferred  share
purchase rights (the "Rights")  issued pursuant to the Rights Agreement dated as
of May 1, 1998 (the "Rights Agreement"), between the Company and The Bank of New
York, as Rights Agent (the "Rights Agent").

      We have participated in the preparation of the Registration  Statement and
have reviewed the originals or copies  certified or otherwise  identified to our
satisfaction  of all such  corporate  records  of the  Company  and  such  other
instruments   and  other   certificates  of  public   officials,   officers  and
representatives  of the  Company and such other  persons,  and we have made such
investigations of law, as we have deemed appropriate as a basis for the opinions
expressed below.

      In  arriving  at  the  opinions  expressed  below,  we  have  assumed  the
authenticity of all documents submitted to us as originals and the conformity to
the originals of all documents



<PAGE>
submitted to us as copies.  In  addition,  we have assumed and have not verified
the accuracy as to factual matters of each document we have reviewed.

      Based on the foregoing, and subject to the further qualification set forth
below, it is our opinion that:

      1. The Issued Shares have been duly authorized by all necessary  corporate
action of the  Company,  have been  validly  issued by the Company and are fully
paid and nonassessable.

      2. The Option Shares have been duly authorized by all necessary  corporate
action of the Company and, when issued in accordance with the terms of the Plan,
at prices in excess of the par value thereof, will be validly issued, fully paid
and nonassessable.

      3.  Assuming the due  authorization,  execution and delivery of the Rights
Agreement by the Rights Agent, the Rights associated with the Issued Shares have
been validly  issued and, upon issuance of the Option Shares in accordance  with
the terms of the Plan, at prices in excess of the par value thereof,  the Rights
associated with the Option Shares will be validly issued.

      The foregoing  opinions are limited to the General  Corporation Law of the
State of Delaware.

      We hereby  consent  to the  filing of this  opinion  as an  exhibit to the
Registration  Statement  and to the  reference  to this firm  under the  heading
"Legal Matters" in the prospectus  included in the  Registration  Statement.  In
giving such consent,  we do not thereby  admit that we are "experts"  within the
meaning  of the  Act or the  rules  and  regulations  of the  Commission  issued
thereunder  with respect to any part of the  Registration  Statement,  including
this exhibit.

                                             Very truly yours,

                                             CLEARY, GOTTLIEB, STEEN & HAMILTON

                                             By       /s/ Stephen H. Shalen
                                                 -------------------------------
                                                  Stephen H. Shalen, a partner

                              YOUNG & RUBICAM INC.
                           DIRECTOR DEFERRED FEE PLAN

          1. Purpose.  The purpose of the Young & Rubicam Inc. Director Deferred
Fee Plan (the "Plan") is to provide  non-employee  directors of the Company with
the  opportunity  to defer taxation of such  director's  fees and to provide the
directors with an equity interest in the Company.

          2.  Definitions.  The  following  terms when used herein with  initial
capital  letters shall have the following  respective  meanings  unless the text
clearly indicates otherwise:

          (a)  Affiliate.  "Affiliate"  shall  mean any entity  (whether  or not
     incorporated)  which, by reason of its  relationship  with the Company,  is
     required to be aggregated with the Company under Section 414(b),  414(c) or
     414(o) of the  Internal  Revenue  Code of 1986,  as amended,  and any joint
     venture or  partnership  10% or more of the profits or capital  interest of
     which is owned by the Company or an Affiliate.

          (b)  Beneficial  Owner.  "Beneficial  Owner"  shall  have the  meaning
     ascribed to such term in Rule 13d-3 under the  Securities  Exchange  Act of
     1934.

          (c)  Board of  Directors.  "Board  of  Directors"  means  the Board of
     Directors of the Company.

          (d) Board Retainer.  "Board Retainer" means the  compensation  payable
     periodically to Directors.

          (e) Change of  Control.  "Change of  Control"  shall have the  meaning
     assigned in Section 8 hereof.

          (f) Common Stock. "Common Stock" means the common stock of the Company
     or any security or other property  (including  cash) into which such Common
     Stock may be changed by reason of:  (i) any stock  dividend,  stock  split,
     combination  of shares,  recapitalization  or other  change in the  capital
     structure  of the  Company,  (ii) any  merger,  consolidation,  separation,
     reorganization  or  partial  or  complete  liquidation,  or (iii) any other
     corporate  transaction  or event  having  an effect  similar  to any of the
     foregoing.

          (g) Common Stock Account. "Common Stock Account" means the bookkeeping
     account  established and maintained  under this Plan which is credited with
     Common  Stock in  accordance  with  paragraph  5. Within each Common  Stock
     Account,  the  Company  shall  maintain a  subaccount  reflecting  the Fees
     deferred from a specific calendar year and the earnings thereon.

          (h)  Company.  "Company"  means  Young  &  Rubicam  Inc.,  a  Delaware
     corporation, and its successors.

          (i) Director. "Director" means a member of the Board of Directors.

<PAGE>


          (j) Eligible Director. "Eligible Director" means a Director who is not
     an employee of the Company or any of its subsidiaries.

          (k) Fair Market  Value.  "Fair Market Value" of Common Stock means the
     closing  price of Common  Stock as reported on the New York Stock  Exchange
     Composite Tape on the applicable  date, or, in the event that no sales take
     place on such day, the closing price of Common Stock as reported on the New
     York Stock  Exchange  (or any  successor  exchange)  Composite  Tape on the
     nearest preceding day on which there were sales of Common Stock.

          (l) Fees. "Fees" means the compensation payable to Directors for their
     services as a director, including the Board Retainer and Meeting Fee.

          (m) Meeting Fee. "Meeting Fee" means the compensation payable for each
     meeting of the Board of  Directors  or  committee of the Board of Directors
     that such Director attends and/or chairs.

          (n) Plan.  "Plan"  means the plan set  forth in this  instrument,  and
     known as the "Young & Rubicam Inc.  Director Deferred Fee Plan," as adopted
     at the meeting of the Board of Directors held March 23, 1999.

          3.  Eligibility.  An Eligible Director shall become a participant upon
the later of the effective date of the Plan or the date such Director becomes an
Eligible Director.

          4. Deferred  Compensation.  With respect to any Eligible Director, the
Company  shall defer payment of all Fees payable by the Company to such Eligible
Director on or after the effective date of the Plan, unless, with respect to any
calendar  year  beginning  after the effective  date of the Plan,  such Eligible
Director notifies the Company, in writing, not later than ten (10) days prior to
the beginning of such calendar year,  that such Eligible  Director elects not to
defer payment of such Fees.  Notwithstanding the above, with respect to the Fees
payable at the May 14, 1999 meeting of the  shareholders  of the  Company,  such
Eligible  Director shall have the option not to defer such Fees by notifying the
Company, in writing, not later than thirty (30) days after the effective date of
the Plan, of his election not to defer.  If the Eligible  Director elects not to
defer, the Company shall pay to him his Fees in cash at the date they would have
been paid absent any deferral.

          5. Deferred Accounts.

          (a) Amount of  Deferrals.  The amount of an Eligible  Director's  Fees
deferred  pursuant  to Section 4 above  shall be  automatically  credited to the
Common Stock Account specified in paragraph 5(b) and shall not otherwise be paid
to such  Eligible  Director  except as  provided in Sections 6, 8 and 11 hereof.
Such  deferral  shall be  irrevocable  with respect to deferred  Fees and deemed
earnings  thereon,  and  deferred  Fees and deemed  earnings  thereon  cannot be
transferred except as otherwise provided herein.

          (b) Common Stock Account. The Eligible Director's Common Stock Account
shall be credited with that quantity of Common Stock equal to the number of full
and  fractional  shares  (to the  nearest  thousandths)  which  could  have been
purchased by the Eligible


                                       2

<PAGE>

Director  with the  applicable  deferred  Fees based on the Fair Market Value of
such Common  Stock on the date  immediately  preceding  the date such Fees would
have been paid absent the  deferral.  There will be  credited  to each  Eligible
Director's  Common Stock Account  amounts equal to the cash  dividends and other
distributions  paid on shares of issued and outstanding Common Stock represented
by the Eligible  Director's  Common Stock  Account  which the Eligible  Director
would have  received  had he been a record owner of shares of Common Stock equal
to the amount of Common Stock in his Common Stock Account at the time of payment
of such cash dividends or other  distributions.  The Eligible  Director's Common
Stock  Account  shall be credited  with a quantity of shares of Common Stock and
fractions  thereof (to the nearest  thousandths)  that could have been purchased
with the  dividends  or other  distributions  based on the Fair Market  Value of
Common Stock on the date of payment of such  dividends  or other  distributions.
Notwithstanding any other provision of the Plan, solely with respect to the Fees
payable  at the May 14,  1999  meeting  of the  shareholders  of the  Company as
compensation for membership on the Board of Directors for the fiscal year ending
December 31, 1999,  (i) with  respect to any Eligible  Director  electing not to
defer his Fees, such Fees shall be paid to him in cash on the date of pricing of
the secondary public offering  authorized and approved by the Board of Directors
at its March 23, 1999 meeting (the "1999 Public Offering") and (ii) with respect
to any Eligible  Director  deferring  his Fees  pursuant to the Plan,  shares of
Common  Stock  shall be  credited  to his  Common  Stock  Account on the date of
pricing  of the 1999  Public  Offering  equal to the  number of shares of Common
Stock  purchasable  with such Fees at the offering  price of the Common Stock in
the 1999 Public Offering.

          6. Payment of Deferred  Compensation.  With  respect to Fees  deferred
from a calendar year, the Company shall pay to each Eligible  Director in shares
of Common Stock the number of whole shares of Common Stock (with any  fractional
shares to be paid in cash) in the  subaccount  of his Common  Stock  Account for
that calendar year as soon as practicable after the earlier of (a) May 15 of the
third calendar year  commencing  after the calendar year to which the subaccount
relates,  or (b) the first  business  date on which such  person  ceases to be a
Director.  If an Eligible  Director  dies before all amounts in his Common Stock
Account  have been  distributed  to him,  the Company  shall pay to the Eligible
Director's  beneficiary or beneficiaries in shares of Common Stock the number of
whole shares of Common Stock (with any fractional  shares to be paid in cash) in
such Eligible  Director's  Common Stock Account as soon as practicable after the
Eligible Director's death.

          7.   Beneficiaries.   An  Eligible  Director  may,  by  executing  and
delivering  to the  Secretary of the Company  prior to the  Eligible  Director's
death a beneficiary  election form,  designate a beneficiary or beneficiaries to
whom  distribution of his interest under this Plan shall be made in the event of
his death prior to the full receipt of his interest  under this Plan, and he may
designate the portions to be distributed to each such designated  beneficiary if
there is more than one.  Any such  designation  may be revoked or changed by the
Eligible  Director  at any time and from  time to time by  filing,  prior to the
Eligible  Director's  death,  with the  Secretary  of the  Company  an  executed
beneficiary  election  form.  If the  Eligible  Director  fails to  designate  a
beneficiary, the beneficiary will be the estate of the Eligible Director.

          8. Change of Control. In the event of a Change of Control, the Company
shall pay to each  Eligible  Director  in shares of Common  Stock the  number of
whole shares of Common Stock (with any fractional  shares to be paid in cash) in
his Common  Stock  Account  on


                                       3

<PAGE>

the date of such  Change of Control or as soon as  practicable  thereafter.  For
purposes of this Section 8 the value of an Eligible Director's fractional shares
held in the Eligible Director's Common Stock Account shall be taken into account
as of the date of the Change in Control.  For purposes of this Plan,  "Change of
Control" shall mean:

          (a) any person (other than the Company, any trustee or other fiduciary
holding  securities  under any  employee  benefit  plan of the  Company,  or any
company  owned,  directly  or  indirectly,  by the  stockholders  of the Company
immediately  prior to the  occurrence  with respect to which the  evaluation  is
being made in  substantially  the same  proportions  as their  ownership  of the
common stock of the Company  immediately prior to the occurrence with respect to
which the evaluation is being made) becomes the Beneficial  Owner (except that a
Person  shall be deemed to be the  Beneficial  Owner of all shares that any such
Person has the right to acquire pursuant to any agreement or arrangement or upon
exercise of conversion rights, warrants or options or otherwise,  without regard
to the sixty day period referred to in Rule 13d-3 under the Securities  Exchange
Act  of  1934),  directly  or  indirectly,  of  securities  of the  Company  (A)
representing  40% or more of the  combined  voting power of the  Company's  then
outstanding  securities and (B) for so long as the  Management  Voting Trust (as
created by the Management Voting Trust Agreement entered into as of December 12,
1996, by and among the Company,  Young & Rubicam  Holdings Inc., Young & Rubicam
(Delaware),  the  "Management  Investors"  and the  "Voting  Trustees"  (each as
defined  therein),  as it may be amended or  supplemented  from time to time) is
extant,  representing a greater  percentage of the combined  voting power of the
Company's then  outstanding  securities than is represented by the securities of
the  Company  then  held by the  Management  Voting  Trust;  provided,  that for
purposes of this Section 8(a),  all shares of stock  subject to options  granted
pursuant  to the  Young & Rubicam  1997  Incentive  Compensation  Plan and stock
options granted pursuant to the Young & Rubicam  Holdings Inc.  Management Stock
Option  Plan  that  are then  fully  vested  and  immediately  exercisable  (not
including any shares of stock subject to options which would become fully vested
and  immediately  exercisable  as a  result  of the  Change  in  Control  having
occurred) shall be treated as outstanding securities of the Company;

          (b) during any period of two consecutive years, individuals who at the
beginning of such period  constitute the Board, and any new director (other than
a director  designated  by a person who has entered into an  agreement  with the
Company to effect a  transaction  described  in clause (a),  (c), or (e) of this
section) whose election by the Board or nomination for election by the Company's
stockholders was approved by a vote of at least two-thirds of the directors then
still in office who either  were  directors  at the  beginning  of the  two-year
period or whose  election or nomination  for election was previously so approved
but excluding for this purpose any such new director whose initial assumption of
office occurs as a result of either an actual or threatened election contest (as
such  terms are used in Rule  14a-11 of  Regulation  14A  promulgated  under the
Securities  Exchange Act of 1934) or other actual or threatened  solicitation of
proxies or consents by or on behalf of an individual, corporation,  partnership,
group, associate or other entity or person other than the Board (the "Continuing
Directors"),  cease for any  reason to  constitute  at least a  majority  of the
Board;

          (c) the  consummation of a merger or consolidation of the Company with
any other entity,  which merger or consolidation  would result in either (A) the
voting securities of the Company outstanding immediately prior to such merger or
consolidation  failing to represent


                                       4

<PAGE>

(either by remaining outstanding or by being converted into voting securities of
the surviving or resulting  entity) 40% or more of the combined  voting power of
the surviving or resulting entity  outstanding  immediately after such merger or
consolidation  or (B) (x)  the  voting  securities  of the  Company  outstanding
immediately  prior to such  merger  or  consolidation  continuing  to  represent
(either by remaining outstanding or by being converted into voting securities of
the  surviving  or  resulting  entity)  at least  40% but  less  than 60% of the
combined  voting  power  of  the  surviving  or  resulting  entity   outstanding
immediately  after  such  merger  or  consolidation  and (y) as a result  of the
occurrence  of such merger or  consolidation,  there is an  acceleration  of the
vesting or exercisability of any material amount of, or material  percentage of,
outstanding stock options or other stock awards granted by the entity with which
such merger or consolidation is taking place or any of its affiliates;

          (d) the  stockholders  of the Company  approve a plan or agreement for
the sale or disposition of all or substantially  all of the consolidated  assets
of the Company  (other than such a sale or disposition  immediately  after which
such assets will be owned  directly or  indirectly  by the  stockholders  of the
Company in  substantially  the same proportions as their ownership of the common
stock of the Company  immediately  prior to such sale or  disposition)  in which
case the Board  shall  determine  the  effective  date of the  Change in Control
resulting therefrom; or

          (e)  any  other  event  occurs  which  the  Board  determines,  in its
discretion,  would  materially  alter  the  structure  of  the  Company  or  its
ownership.

          (f) For  purposes  of Section 8 hereof,  a Change in Control  shall be
deemed to have occurred  immediately  prior to the  consummation of (A) a tender
offer for securities of the Company  representing  more than 50% of the combined
voting power of the Company's then outstanding  securities in which the Schedule
14D-1 filed with the  Securities  and Exchange  Commission  with respect to such
tender offer does not disclose any intention to follow the  consummation  of the
tender offer with a merger,  reorganization,  consolidation,  share  exchange or
similar  transaction  or (B) a  tender  offer  for  securities  of  the  Company
representing  any percentage of the combined  voting power of the Company's then
outstanding securities in which the Schedule 14D-1 filed with the Securities and
Exchange  Commission with respect to such tender offer discloses an intention to
follow  the  consummation  of the tender  offer  with a merger,  reorganization,
consolidation,  share exchange or similar  transaction in which the value of the
consideration  to be offered for such  securities is lower than the value of the
consideration  offered for such securities in the tender offer (as determined by
the Board at the  time).  The  Company  intends  by this  paragraph  to  protect
Eligible Directors from being  disadvantaged by being unable to participate in a
tender  offer  with  respect  to  shares  of  stock  and  will  take  reasonably
appropriate  steps to help Eligible  Directors avoid being so  disadvantaged  by
establishing  procedures  to allow  Eligible  Directors  to tender the shares of
stock in the tender offer,  including, to the extent feasible in compliance with
applicable law.

          9. Non-Assignability. Neither an Eligible Director nor any beneficiary
designated  by him shall have any right to,  directly or  indirectly,  alienate,
assign or encumber any amount that is or may be payable hereunder.


                                       5
<PAGE>

          10.  Governing  Law. To the extent not  preempted  by federal law, the
provisions of this Plan shall be  interpreted  and construed in accordance  with
the laws of the State of New York.

          11.  Effective  Date.  This Plan shall  become  effective on March 23,
1999.  The Board of Directors  may amend,  suspend or terminate  the plan at any
time; provided that no such amendment, suspension or termination shall adversely
affect the amounts in any then-existing  account.  Upon termination of the Plan,
the Company  shall pay to each  Eligible  Director in shares of Common Stock the
number of whole shares of Common Stock (with any fractional shares to be paid in
cash) in his Common Stock Account on the date of such  termination or as soon as
practicable thereafter.

          12.  Unfunded  Plan.  This Plan  shall be  unfunded.  Amounts  payable
hereunder shall be paid from the general assets of the Company.  The Company may
establish a trust pursuant to a trust agreement and make  contributions  thereto
for the purpose of assisting the Company in meeting its  obligations  in respect
of benefits  payable  under the Plan.  Any such trust  agreement  shall  contain
procedures to the following effect:

          (a) In the event of the insolvency of the Company, the trust fund will
be  available  to pay  the  claims  of any  creditor  of the  Company  to whom a
distribution  may be made in accordance with state and federal  bankruptcy laws.
The  Company  shall be deemed to be  "insolvent"  if the Company is subject to a
pending  proceeding  as a  debtor  under  the  federal  Bankruptcy  Code (or any
successor  federal  statute)  or any  state  bankruptcy  code.  In the event the
Company becomes insolvent, the Board of Directors and chief executive officer of
the Company shall notify the trustee of that event as soon as practicable.  Upon
receipt of such notice,  or if the trustee receives other written  allegation of
the Company's  insolvency,  the trustee shall cease making  payments of benefits
from the trust fund,  shall hold the trust fund for the benefit of the Company's
creditors, and shall take such steps as are necessary to determine within thirty
(30) days whether the Company is insolvent.  In the case of the trustee's actual
knowledge of or other  determination  of the Company's  insolvency,  the trustee
will  deliver  assets  of the trust  fund to  satisfy  claims  of the  Company's
creditors as directed by a court of competent jurisdiction;

          (b) The  trustee  shall  resume  payment of  benefits  under the trust
agreement  only  after  the  trustee  has  determined  that the  Company  is not
insolvent (or is no longer insolvent,  if the trustee had previously  determined
the Company to be insolvent) or upon receipt of an order of a court of competent
jurisdiction  requiring  such payment.  If the trustee  discontinues  payment of
benefits  pursuant to paragraph (a) of this Section 12 and subsequently  resumes
such  payment,  the first  payment on account of a  participant  following  such
discontinuance shall include an aggregate amount equal to the difference between
the payments which would have been made on account of such participant under the
trust  agreement  and the  aggregate  payments  actually made on account of such
participant  by the  Company  during  any such  period of  discontinuance,  plus
interest on such amount at a rate equivalent to the net rate of return earned by
the trust fund during the period of such discontinuance.


                                       6





                             AMENDMENT NO. 1 TO THE
                  YOUNG & RUBICAM INC. GRANTOR TRUST AGREEMENT


          WHEREAS,  Young & Rubicam Inc., a corporation organized under the laws
of the State of Delaware,  (hereinafter  referred to as the "Company"),  and The
Bank of New  York,  a bank  organized  under  the laws of the  State of New York
(hereinafter  referred to as the  "Trustee"),  made and entered into the Young &
Rubicam Inc. Grantor Trust Agreement as of May 14, 1998 (the "Trust Agreement");

          WHEREAS,  Section 13 of the Trust Agreement  provides for amendment of
the Trust  Agreement  by a written  instrument  executed  by the Trustee and the
Company;

          NOW, THEREFORE, the Trust Agreement is hereby amended, effective as of
May 15, 1998 as follows:

          1. Section 2(c) is amended and restated in its entirety as follows:

          The   Administrator   shall  advise  the  Trustee  of  the  amount  of
          withholding of any federal,  state, local or foreign taxes that may be
          required to be  withheld,  if any,  and the manner of  reporting  with
          respect to the payments of benefits  pursuant to the terms of the Plan
          or any other  compensatory  arrangement  theretofore  established with
          respect to which the Trust is then holding assets.  The  Administrator
          shall also advise the Trustee of any foreign taxes or withholding  for
          foreign  taxes  that  may be due  prior  to the  payment  of  benefits
          pursuant  to  the  terms  of  the  Plan  or  any  other   compensatory
          arrangement theretofore established with respect to which the Trust is
          then holding assets. The Trustee may conclusively rely without further
          inquiry  upon such  advice.  Unless it has been advised by the Company
          that such  amounts  have been  reported,  withheld  and/or paid by the
          Company,  the Trustee, as directed by the Administrator,  either shall
          report,  withhold and pay amounts  withheld to the appropriate  taxing
          authorities or shall pay the amounts indicated to the Company, in cash
          or stock, as directed by the Administrator, who shall report, withhold
          and  pay  the  amount  of  any  applicable  withholding  or tax to the
          appropriate  taxing  authorities.   Notwithstanding  anything  to  the
          contrary in the preceding  sentence,  if any withholding or payment of
          tax is required with respect to an in-kind  distribution  of assets to
          the Participants or their Beneficiaries or in the absence of any

<PAGE>


          distribution  the Trustee  shall be directed by the  Administrator  to
          report,  withhold  and/or  pay  any  tax  to  the  appropriate  taxing
          authorities  (rather than to pay the amounts  indicated to the Company
          so that the Company can report,  withhold  and/or pay any tax) only to
          the extent that there is cash  available  to effect  such  withholding
          and/or payment,  and the Trustee shall not be obligated to sell assets
          or otherwise take steps to raise  sufficient  cash to withhold  and/or
          pay any tax to the appropriate  taxing  authorities except pursuant to
          the sale procedure specified in Section 2(d) hereof.

          This Amendment No. 1 to the Trust  Agreement may be executed in one or
more  counterparts,  each of which shall be deemed to be an original  and all of
which together shall be deemed to constitute one and the same agreement.







<PAGE>

          IN WITNESS  WHEREOF,  this Amendment No. 1 to the Trust  Agreement has
been duly executed by the parties hereto as of June 15, 1998.

                                                Young & Rubicam Inc.


                                                By    /s/ Mark T. McEnroe
                                                  ------------------------------
Attest
         /s/ Debra Tinsley-Rogers
             -----------------------

                                                The Bank of New York, as Trustee


                                                By    /s/ Jonathan Spirgel
                                                  ------------------------------
Attest
         /s/ Lorenzo Rhames
             ------------------------




                                                                    EXHIBIT 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS

We  hereby  consent  to the  use in the  Prospectus  constituting  part  of this
Registration Statement  on Form  S-1 of our  report  dated  February  16,  1999,
relating to the financial  statements of Young & Rubicam Inc.,  which appears in
such  Prospectus.  We also  consent  to the  application  of such  report to the
Financial Statement Schedules for the three years ended December 31, 1998 listed
under Item 16(b) of this Registration  Statement when such schedules are read in
conjunction with the financial  statements referred to in our report. The audits
referred to in such report also included these schedules. We also consent to the
reference to us under the heading "Experts" in such Prospectus.

                                             /s/ PricewaterhouseCoopers LLP
                                                 ---------------------------
                                                 PricewaterhouseCoopers LLP




New York, New York
May 24, 1999






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