YOUNG & RUBICAM INC
S-3/A, 1999-11-10
ADVERTISING AGENCIES
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   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON NOVEMBER 10, 1999
                                                     REGISTRATION NO. 333-90271
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                               ----------------

                                AMENDMENT NO. 1
                                       TO



                                   FORM S-3
                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933
                               ----------------
                              YOUNG & RUBICAM INC.
            (Exact name of Registrant as specified in its charter)


<TABLE>
<S>                                          <C>   <C>
                 DELAWARE                                13-1493710
         (State or other jurisdiction of              (I.R.S. Employer
         incorporation or organization)            Identification Number)
</TABLE>

                               ----------------
                              285 MADISON AVENUE
                           NEW YORK, NEW YORK 10017
                                 (212) 210-3000
(Address,  including  zip  code,  and  telephone number, including area code, of
                   Registrant's principal executive offices)

                          STEPHANIE W. ABRAMSON, ESQ.
                 EXECUTIVE VICE PRESIDENT AND GENERAL COUNSEL
                             YOUNG & RUBICAM INC.
                              285 MADISON AVENUE
                           NEW YORK, NEW YORK 10017
                                 (212) 210-3000
(Name,  address,  including zip code, and telephone number, including area code,
                             of agent for service)


                                   Copies to:



<TABLE>
<S>                                         <C>
                                                       MARK C. SMITH, ESQ.
            STEPHEN H. SHALEN, ESQ.
          CHRISTOPHER J. WALTON, ESQ.       SKADDEN, ARPS, SLATE, MEAGHER & FLOM LLP
     CLEARY, GOTTLIEB, STEEN & HAMILTON                 919 THIRD AVENUE
                ONE LIBERTY PLAZA                   NEW YORK, NEW YORK 10022
           NEW YORK, NEW YORK 10006                      (212) 735-3000
              (212) 225-2000

</TABLE>

                               ----------------
APPROXIMATE  DATE  OF  COMMENCEMENT  OF  PROPOSED SALE TO THE PUBLIC: As soon as
     practicable after the effective date of this Registration Statement.
     If  the  only  securities  being  registered on this form are being offered
pursuant  to dividend or interest reinvestment plans, please check the following
box: [ ]
     If  any  of  the securities being registered on this Form are to be offered
on  a  delayed or continuous basis pursuant to Rule 415 under the Securities Act
of  1933,  other  than  securities  offered  only in connection with dividend or
interest reinvestment plans, please check the following box: [ ]
     If  this  Form  is  filed to register additional securities for an offering
pursuant  to  Rule 462(b)  under  the Securities Act, please check the following
box  and  list  the  Securities Act registration statement number of the earlier
effective registration statement for the same offering: [ ] _______
     If  this  Form  is a post-effective amendment filed pursuant to Rule 462(c)
under  the  Securities  Act, check the following box and list the Securities Act
registration  statement  number  of the earlier effective registration statement
for the same offering: [ ] _________
     If  delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box: [ ]
                               ----------------
                        CALCULATION OF REGISTRATION FEE
- --------------------------------------------------------------------------------


<TABLE>
<CAPTION>
                                                                                      PROPOSED
                                                                      PROPOSED         MAXIMUM
                                                                       MAXIMUM        AGGREGATE
            TITLE OF EACH CLASS OF                AMOUNT TO BE     OFFERING PRICE     OFFERING          AMOUNT OF
         SECURITIES TO BE REGISTERED             REGISTERED(1)       PER UNIT(2)      PRICE(2)     REGISTRATION FEE(1)
<S>                                             <C>               <C>                <C>          <C>
Common Stock, $0.01 par value ...............       8,255             $ 43.63         $360,166            $101
Preferred Share Purchase Rights (3) .........
 Total ......................................       8,255             $ 43.63         $360,166            $101
</TABLE>


- --------------------------------------------------------------------------------

(1) The  Company  previously  registered  5,505,663  shares of common stock, par
    value  $0.01  per share, and related preferred share purchase rights, having
    a  proposed  maximum  aggregate offering price of $242,084,002, on which the
    applicable fee of $67,300 was paid.
(2) Estimated  solely  for  the  purpose  of  computing  the registration fee in
    accordance  with  Rule 457(c) of the Securities Act of 1933, as amended, and
    based  on  the  average  high  and low trading prices of the Common Stock on
    the New York Stock Exchange, Inc. on November 8, 1999.
(3) Rights  initially  will  trade  together  with  the  Common Stock. The value
    attributable  to  the  Rights,  if  any, is reflected in the market price of
    the Common Stock.

                               ----------------
     THE  REGISTRANT  HEREBY  AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES  AS  MAY  BE  NECESSARY  TO  DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL  FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT  SHALL  THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE  SECURITIES  ACT  OF  1933  OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE  ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>


                SUBJECT TO COMPLETION, DATED NOVEMBER 10, 1999


PROSPECTUS



                                5,229,918 SHARES



[GRAPHIC OMITTED]



                                 COMMON STOCK
                              -------------------

     This  is an offering of 5,229,918 shares of common stock of Young & Rubicam
Inc.

     All  of the 5,229,918 shares of common stock offered by this prospectus are
being  sold  by  the  selling  stockholders  named  in  this prospectus. Young &
Rubicam  will  not receive any of the proceeds from the sale of shares of common
stock by the selling stockholders.

     The  last  reported  sale price of the common stock, which is listed on the
New  York Stock Exchange under the symbol "YNR", on November 9, 1999, was $45.00
per share.

     INVESTING  IN  COMMON STOCK INVOLVES RISKS. SEE "RISK FACTORS" BEGINNING ON
PAGE  7 TO READ ABOUT RISKS THAT YOU SHOULD CONSIDER BEFORE BUYING SHARES OF THE
COMMON STOCK.


     NEITHER  THE  SECURITIES  AND  EXCHANGE COMMISSION NOR ANY OTHER REGULATORY
BODY  HAS  APPROVED  OR  DISAPPROVED  OF  THESE  SECURITIES  OR  PASSED UPON THE
ADEQUACY  OR  ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS
A CRIMINAL OFFENSE.
                             -------------------

<TABLE>
<CAPTION>
                                                     Per
                                                    Share         Total
                                                 -----------   ----------
<S>                                              <C>           <C>
Public offering price ........................       $            $
Underwriting discount ........................       $            $
Proceeds to the selling stockholders .........       $            $
</TABLE>

                             -------------------
     The  underwriters  may  purchase  up  to  an additional 284,000 shares from
selling  stockholders  to  cover  over-allotments. Young & Rubicam has agreed to
pay  expenses  incurred  by  the  selling  stockholders  in  connection with the
offering, other than the underwriting discount.

     The  underwriters  expect  to  deliver  the shares in New York, New York on
    , 1999.
                              -------------------
                          Joint Book-Running Managers


BEAR, STEARNS & CO. INC.
                         DONALDSON, LUFKIN & JENRETTE
                                                            SALOMON SMITH BARNEY
                              -------------------
BANC OF AMERICA SECURITIES LLC
       GOLDMAN, SACHS & CO.
               ING BARINGS LLC
                        MERRILL LYNCH & CO.
                                MORGAN STANLEY DEAN WITTER
                                                     THOMAS WEISEL PARTNERS LLC


                   The date of this prospectus is     , 1999

THE  INFORMATION  IN  THIS  PRELIMINARY  PROSPECTUS  IS  NOT COMPLETE AND MAY BE
CHANGED.  THESE  SECURITIES  MAY  NOT  BE  SOLD UNTIL THE REGISTRATION STATEMENT
FILED  WITH  THE  SECURITIES  AND  EXCHANGE  COMMISSION  BECOMES EFFECTIVE. THIS
PRELIMINARY   PROSPECTUS  IS  NOT  AN  OFFER  TO  SELL  THESE  SECURITIES  OR  A
SOLICITATION  OF  AN OFFER TO BUY THESE SECURITIES IN ANY JURISDICTION WHERE THE
OFFER OR SALE IS NOT PERMITTED.
<PAGE>

                              PROSPECTUS SUMMARY

     This   summary   highlights   information   contained   elsewhere  in  this
prospectus.  This  summary  does  not  contain  all  of the information that you
should  consider  before  investing  in  the  common  stock. You should read the
entire  prospectus  carefully,  especially  the risks of investing in the common
stock discussed under "Risk Factors."


YOUNG & RUBICAM INC.

       Young  &  Rubicam  Inc.  is  the fifth largest consolidated marketing and
communications  organization  in  the  world  based  on 1998 revenues. Since our
founding  75 years ago, we have evolved from a single New York-based advertising
agency  to  a  diversified global marketing and communications company operating
in  121  cities  in  76  countries worldwide as of December 31, 1998. We operate
through recognized market leaders, including:

       o Young & Rubicam Advertising, full-service advertising;

       o Dentsu  Young  &  Rubicam, full-service advertising in the Asia/Pacific
             region;

       o The   Bravo   Group  and  Kang  &  Lee,  multi-cultural  marketing  and
             communications;

       o Wunderman Cato Johnson, direct marketing and sales promotion;

       o KnowledgeBase Marketing, customer relationship marketing;

       o Brand Dialogue, digital interactive branding and digital commerce;

       o The Media Edge, media planning, buying and placement services;

       o Burson-Marsteller, perception management and public relations;

       o Cohn & Wolfe, full-service public relations;

       o Landor Associates, branding consultation and design services; and


       o Sudler & Hennessey, healthcare communications.



       Our  revenues  in  1998  totaled  $1.5 billion,  representing  a compound
annual growth rate of 12.2% from 1994 to 1998.

       We  are  a  single  agency  network,  allowing us to centrally manage and
utilize  our  resources.  Through  multi-disciplinary,  client-focused teams, we
provide   clients   with   global  access  to  fully  integrated  marketing  and
communications  solutions.  Among  our approximately 5,500 client accounts are a
number   of   large   multinational  organizations,  including  AT&T,  Citibank,
Colgate-Palmolive,  Ford  and  Philip  Morris.  We have maintained long-standing
relationships  with many of our clients. The average length of relationship with
our top 20 clients exceeds 20 years.

       Our  mission  is  to  be  our  clients'  most  valued business partner in
building,  leveraging,  protecting and managing their brands for both short-term
results  and long-term growth. Consistent with our mission, we have developed an
organizational  and  management  structure designed to meet the diverse needs of
our  large  global  clients  as  well as the more specialized needs of our other
clients.  Our  strategy  combines  this  organizational and management structure
with  the  pursuit of new business opportunities and continued investment in our
business,  personnel  and  superior consumer knowledge. As part of our strategy,
we  seek  to  provide  clients  with  superior  creative  services and extensive
research  capabilities,  including  access  to  Y&R's proprietary research tool,
BrandAsset Valuator.


       Our  principal  executive  office  is  located at 285 Madison Avenue, New
York, New York 10017, and our telephone number is (212) 210-3000.



                                       1
<PAGE>

STRATEGY

       Our strategy consists of the following key components:

       o INCREASE PENETRATION OF KEY CORPORATE ACCOUNTS

       o DEVELOP NEW CLIENT RELATIONSHIPS

       o LEVERAGE EXISTING GLOBAL NETWORK

       o CAPITALIZE ON EXISTING CAPABILITIES

       o UTILIZE SUPERIOR CONSUMER KNOWLEDGE AND BRAND INSIGHTS

       o CULTIVATE CREATIVE EXCELLENCE

       o IMPROVE OPERATING EFFICIENCIES


       o EXPAND CAPABILITIES THROUGH ACQUISITIONS AND INVESTMENTS



RECENT DEVELOPMENTS


       On  September 21, 1999, we contributed $15 million and certain net assets
of  our  Brand  Dialogue  operations  in  exchange  for an ownership interest in
Luminant  Worldwide  Corporation,  or  Luminant,  a  newly  formed  internet and
e-commerce   services   firm   that   provides   strategic  consulting,  content
development  and  systems  integration  capabilities  to  its clients. Under the
terms  of  the  contribution agreement between Luminant and Y&R, we are eligible
to  receive  future  contingent  consideration  from  Luminant  in  the  form of
non-voting   shares   of  Luminant  common  stock  and/or  cash,  at  Luminant's
discretion,  based  on the revenue and operating profit performance of the Brand
Dialogue  contributed  assets  for the period from July 1, 1999 through December
31,  1999  and  on  the  consolidated  performance of Luminant for the first six
months  of 2000. We recognized a net after-tax gain of approximately $42 million
on  the  sale  of  the Brand Dialogue contributed assets in the third quarter of
1999.

       Effective  August  2,  1999,  the  ownership  and management structure of
Dentsu  Young  &  Rubicam, which we refer to as DY&R, was amended. The agreement
resulted  in  our acquiring majority ownership in and operational control of all
DY&R  companies throughout principal markets in Asia, excluding Japan. In Japan,
Dentsu  has  acquired a majority share. We paid approximately $6 million for the
incremental  ownership  interest  and  in the first quarter of 2001, will pay $4
million  and  may  pay  contingent  consideration  of  up  to an additional $1.5
million  in  connection  with  this  transaction,  subject  to  DY&R's financial
performance.  Effective  August  2, 1999, we commenced consolidating the results
of  DY&R  for  those  markets  where  we  hold  a majority ownership interest. A
preliminary  allocation  of  the cost to acquire the additional interest in DY&R
has been made based upon the fair value of the net assets.



       During  the  third  quarter  of  1999,  we acquired Rainey Kelly Campbell
Roalfe,  a London-based advertising agency, and a majority ownership interest in
The  Banner  Corporation,  a European marketing communications firm specializing
in  the  technology  sector,  and  made  several  other  acquisitions and equity
investments  for  which  the  aggregate  purchase  price  was  approximately $43
million.  Some of these transactions may require us to pay additional amounts as
contingent  consideration  over  a  period  not  to  exceed five years, based on
company  performance  and  the  achievement  of stipulated targets. All of these
acquisitions  were accounted for under the purchase method of accounting, and we
have  made a preliminary allocation of the costs to acquire these entities based
on  the  fair  value  of  the net assets. Since September 30, 1999, we have also
acquired  ownership  interests  in certain other entities. Cash payments made in
connection with these transactions amounted to approximately $40 million.



       In  the  third  quarter  of  1999,  we  repurchased approximately 800,000
shares  of  common stock at an average price of $42.13 on the open market and in
other   transactions.  From  October  1,  1999  through  November  5,  1999,  we
repurchased  an  additional  approximately  900,000 shares of common stock at an
average  price  of  $44.95  on  the  open market and in other transactions. This
brings the total to 5.3 million shares repurchased under our



                                       2
<PAGE>

existing  12 million  share  repurchase  program. The shares are being purchased
under  this  program  principally  in  anticipation  of exercises of outstanding
employee  stock options, and will likely be reissued to employees as options are
exercised.

       In  August  1999,  we  announced certain changes in our senior management
team.  Effective  August  2,  1999, Ed Vick was named Chief Creative Officer and
Tom  Bell  was  named  President  and Chief Operating Officer of Young & Rubicam
Inc.  On  January  1,  2000, Mr. Vick will become our Chairman and Mr. Bell will
become  our  Chief  Executive  Officer, as Peter Georgescu, our current Chairman
and  Chief Executive Officer, assumes the role of Chairman Emeritus. As Chairman
Emeritus,  Mr.  Georgescu will continue to be active in client work and on other
key corporate initiatives.


       On  October  28,  1999,  we announced our financial and operating results
for  the  quarter  ended  September  30,  1999.  The  following table sets forth
selected  unaudited  consolidated statement of operations data for the three and
nine months ended September 30, 1999 and 1998.


<TABLE>
<CAPTION>
                                            THREE MONTHS ENDED                NINE MONTHS ENDED
                                               SEPTEMBER 30,                    SEPTEMBER 30,
                                       -----------------------------   -------------------------------
                                            1999            1998             1999             1998
                                       -------------   -------------   ---------------   -------------
                                                                 (UNAUDITED)
                                              (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                    <C>             <C>             <C>               <C>
STATEMENT OF OPERATIONS DATA:
Revenues ...........................   $  428,452      $  375,419       $  1,226,686     $1,095,720
Operating profit (loss) ............       55,305          42,178            142,697       (122,961)
Net income (loss) ..................       73,942          24,306            124,228       (113,328)
EARNINGS (LOSS) PER SHARE:
Basic:
  Income (loss) before extraordinary
   charge ..........................   $     1.06      $     0.36       $       1.83     $    (1.84)
  Extraordinary charge .............           --              --                 --     $    (0.08)
                                       -----------     -----------      ------------     -----------
  Net income (loss) ................   $     1.06      $     0.36       $       1.83     $    (1.92)
                                       ===========     ===========      ============     ===========
Diluted:
  Income (loss) before extraordinary
   charge ..........................   $     0.88      $     0.29       $       1.50     $    (1.84)
  Extraordinary charge .............           --              --                 --          (0.08)
                                       -----------     -----------      ------------     -----------
  Net income (loss) ................   $     0.88      $     0.29       $       1.50     $    (1.92)
                                       ===========     ===========      ============     ===========
WEIGHTED AVERAGE SHARES OUTSTANDING
  USED TO COMPUTE:
  Basic ............................   69,911,071      66,608,726         67,914,158     58,939,274
  Diluted ..........................   83,805,721      82,764,754         82,595,373     58,939,274

</TABLE>

                                       3
<PAGE>

                                 THE OFFERING


Common stock offered.....   5,229,918 shares

Common stock to be outstanding
 after the offering......   72,137,019 shares
                            This number excludes:

                            o 25,548,048  shares  of  common  stock reserved for
                              issuance   upon   the   exercise   of  outstanding
                              employee  options  at  a weighted average exercise
                              price of $14.01 per share;
                            o 33,915   shares   of  common  stock  reserved  for
                              issuance  upon the exercise of outstanding options
                              issued  to  investors in Y&R at a weighted average
                              exercise price of $7.67 per share; and
                            o 20,500   shares   of  common  stock  reserved  for
                              issuance  upon  the  exercise  of  options  to  be
                              granted  to  employees  of KnowledgeBase Marketing
                              in    connection    with    the   acquisition   of
                              KnowledgeBase  Marketing  at an exercise price per
                              share  equal  to  the  fair  market  value  of the
                              common stock on the date of grant.
                            Unless  otherwise specified, all information in this
                            prospectus    assumes    that    the   underwriters'
                            over-allotment option is not exercised.


Dividend  Policy.........   On September 15, 1999 we paid our second quarterly
                           cash  dividend of $0.025 per share of common stock to
                            all stockholders of record as of September 1, 1999.

Use  of  Proceeds........    We will not receive any of the proceeds from the
                           sale  of  common stock offered by this prospectus. We
                           expect   to   receive   $19.4   million  in  cash  in
                           connection  with the exercise by the H&F investors of
                            options to purchase common stock.

New York Stock Exchange
 Symbol..................   YNR


     In  connection  with the offering, Hellman & Friedman Capital Partners III,
L.P.,  H&F  Orchard Partners III, L.P. and H&F International Partners III, L.P.,
whom  we  refer  to  as the H&F investors, have notified Y&R that they intend to
exercise  options  to  purchase  2,530,260  shares  of  common stock for a total
exercise  price of $19.4 million and to sell an aggregate of 5,229,918 shares of
common  stock  in  this offering. Following the offering, the H&F investors will
own  no shares of Y&R, and accordingly the H&F investors will no longer have the
right  to nominate and have elected any members of Y&R's board of directors. See
"Selling   Stockholders."   Prior  to  the  offering,  the  H&F  investors  will
distribute  shares  of common stock of Y&R to some of their limited partners and
to  individuals  that  control the H&F investors, so that following the offering
those  limited  partners  and  individuals will beneficially own an aggregate of
2.1% of the outstanding shares of common stock.



RISK FACTORS

     For  a discussion of risks that you should consider before buying shares of
the common stock, see "Risk Factors."


                                       4
<PAGE>

                      SUMMARY CONSOLIDATED FINANCIAL DATA





<TABLE>
<CAPTION>
                                                 SIX MONTHS ENDED JUNE 30,                 YEARS ENDED DECEMBER 31,
                                              -------------------------------   -----------------------------------------------
                                                   1999             1998             1998             1997             1996
                                              --------------   --------------   --------------   --------------   -------------
                                                        (UNAUDITED)
                                                              (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                           <C>              <C>              <C>              <C>              <C>
STATEMENT OF OPERATIONS DATA:
Revenues ..................................    $   798,234       $  720,301       $1,522,464       $1,382,740      $1,222,139
Compensation expense, including
 employee benefits ........................        474,034          432,265          903,948          836,150         730,261
General and administrative expenses                236,808          218,726          455,578          463,936         391,617
Other charges (1) .........................             --          234,449          234,449           11,925          17,166
Recapitalization-related charges (1) ......             --               --               --               --         315,397
                                               -----------       ----------       ----------       ----------      ----------
 Operating expenses .......................        710,842          885,440        1,593,975        1,312,011       1,454,441
                                               -----------       ----------       ----------       ----------      ----------
Operating profit (loss) ...................         87,392         (165,139)         (71,511)          70,729        (232,302)
Extraordinary charge for early
 retirement of debt (net of tax
 benefit of $2,834) .......................             --           (4,433)          (4,433)              --              --
Net income (loss) .........................    $    50,286       $ (137,634)      $  (86,068)      $  (23,938)     $ (238,311)
EARNINGS (LOSS) PER SHARE (2):
Basic:
 Income (loss) before extraordinary
   charge (2) .............................    $     0.75        $    (2.42)      $    (1.34)      $    (0.51)
 Extraordinary charge .....................             --            (0.08)           (0.08)              --
                                               -----------       ----------       ----------       ----------
 Net income (loss) ........................    $     0.75        $    (2.50)      $    (1.42)      $    (0.51)
                                               ===========       ==========       ==========       ==========
Diluted:
 Income (loss) before extraordinary
   charge (2) .............................    $     0.61        $    (2.42)      $    (1.34)      $    (0.51)
 Extraordinary charge .....................             --            (0.08)           (0.08)              --
                                               -----------       ----------       ----------       ----------
 Net income (loss) ........................    $     0.61        $    (2.50)      $    (1.42)      $    (0.51)
                                               ===========       ==========       ==========       ==========
WEIGHTED AVERAGE SHARES OUTSTANDING
 USED TO COMPUTE:
Basic .....................................     66,912,004       55,040,989       60,673,994       46,949,355
Diluted ...................................     82,047,778       55,040,989       60,673,994       46,949,355
OTHER OPERATING DATA:
EBITDA (3) ................................    $   119,857       $   97,663       $  223,548       $  139,375      $  147,221
Net cash provided by (used in)
 operating activities .....................         16,895           (3,753)         195,615          224,511         178,064
Net cash used in investing activities .....        146,733           22,632           99,683           67,142          76,094
Net cash provided by (used in)
 financing activities .....................         92,948          (55,723)        (136,242)         (98,667)        (12,614)
Capital expenditures ......................         32,516           20,044           76,378           51,899          51,792
International revenues as a % of
 total revenues ...........................          45.7  %          48.3  %          49.1  %          52.2  %          53.3%
</TABLE>


<TABLE>
<CAPTION>
                                          AS OF
                                      JUNE 30, 1999
                                     ---------------
<S>                                  <C>
BALANCE SHEET DATA:
Total assets (4) ...................    $1,832,253
Total debt (5) .....................       252,709
Total stockholders' equity .........       194,115
</TABLE>

                                                   (footnotes on following page)


                                       5
<PAGE>

- -----------
(1) For  a  discussion of other charges and recapitalization-related charges for
    the years ended
  December  31,  1998,  1997  and  1996,  see  notes 4,  6  and 9 to the audited
  consolidated   financial   statements   incorporated   by  reference  in  this
  prospectus.

(2) At  June 30, 1999, Y&R had outstanding options to purchase 29,129,148 shares
    of  common  stock  with  a  weighted  average  exercise price of $12.38 that
    could  potentially  dilute  basic  earnings  per  share in the future. For a
    discussion  of  options  outstanding,  see  note  3 to the unaudited interim
    consolidated  financial  statements  and note 18 to the audited consolidated
    financial statements incorporated by reference in this prospectus.

  Earnings  per  share  for  1996  cannot  be  computed  because  Y&R's  capital
  structure  prior  to  its  recapitalization in December 1996 consisted of both
  common  shares  and  limited  partnership units in predecessor entities. For a
  discussion  of  the  recapitalization,  see note 6 to the audited consolidated
  financial statements incorporated by reference in this prospectus.

(3) EBITDA  is  defined  as  operating  profit  (loss)  before  depreciation and
    amortization,  other  non-cash charges and recapitalization-related charges.
    EBITDA  is  presented  because  it  is a widely accepted financial indicator
    and  is  generally consistent with the definition used for covenant purposes
    contained   in   Y&R's   credit  facilities;  however,  EBITDA  may  not  be
    comparable  to  other registrants' calculation of EBITDA or similarly titled
    items.  You  should  not  consider  EBITDA  as  an alternative to net income
    (loss)  as  a  measure  of  operating  results  in accordance with generally
    accepted  accounting  principles  or  as  an  alternative to cash flows as a
    measure  of  liquidity.  EBITDA  for  the six months ended June 30, 1998 and
    for  the  year  ended  December  31,  1998  is  before  $234,449 of non-cash
    compensation  charges  related  to  the vesting of restricted stock taken at
    the  time  of  our  initial  public  offering.  EBITDA  for 1997 and 1996 is
    before  $11,925  and  $11,096,  respectively,  of non-cash charges primarily
    related  to  impairment write-downs which are included in other charges. For
    a  discussion  of other charges and recapitalization-related charges for the
    years  ended  December  31, 1998, 1997 and 1996, see notes 4, 6 and 9 to the
    audited  consolidated  financial  statements  incorporated  by  reference in
    this prospectus.

(4) Total  assets  as  of  June  30,  1999  include  net  deferred tax assets of
    $202,488  consisting  primarily  of federal, state and foreign net operating
    loss carryforwards.

(5) Total  debt  includes  current  and non-current loans and installment notes,
    which  are  discussed  in  notes 14  and  15  to  the  audited  consolidated
    financial statements incorporated by reference in this prospectus.


                                       6
<PAGE>

                                 RISK FACTORS

     An  investment  in  the common stock involves a number of risks. You should
consider  carefully  the  following information about these risks, together with
the   other   information   included  and  incorporated  by  reference  in  this
prospectus, before buying shares of common stock.

WE HAVE RECENTLY INCURRED SUBSTANTIAL NET LOSSES.

       We  reported  net  losses of $86.1 million for 1998 and $23.9 million for
1997.  The  net  loss in 1998 includes a non-cash pre-tax compensation charge of
$234.4 million  recorded in connection with the vesting of restricted stock upon
completion  of  our  initial  public  offering,  or  IPO,  in  May  1998  and  a
$7.3 million  pre-tax charge for unamortized deferred financing costs related to
a credit facility that we replaced in connection with the IPO.


WE  MAY  HAVE  DIFFICULTY  COMPETING  IN  THE  HIGHLY  COMPETITIVE MARKETING AND
   COMMUNICATIONS INDUSTRY.

       The  marketing  and communications industry is highly competitive, and we
expect  it  to  remain  so.  Our  principal  competitors are large multinational
marketing  and  communications  companies,  as well as numerous smaller agencies
that  operate  in  one  or more countries or local markets. We must compete with
these  other  companies  and  agencies to maintain existing client relationships
and  to  obtain  new  clients  and  assignments.  Some  clients,  such  as  U.S.
governmental  agencies,  require  agencies  to compete for business at mandatory
periodic  intervals.  We  compete  principally  on  the  basis  of the following
factors:

       o creative reputation;

       o knowledge of media;

       o geographical coverage and diversity;

       o relationships with clients;

       o quality and breadth of services; and

       o financial controls.

       Recently,  traditional advertising agencies also have been competing with
major  consulting  firms,  which  have  developed  practices  in  marketing  and
communications. New competitors also include smaller companies such
as   systems   integrators,  database  marketing  and  modeling  companies  and
telemarketers,   which   offer   technological   solutions   to  marketing  and
communications issues faced by clients.

       When  we represent a client, we do not necessarily handle all advertising
or  public  relations  for  that  client.  In  addition, the ability of agencies
within  marketing  and  communications  organizations  to acquire new clients or
additional  assignments  from  existing  clients may be limited by the conflicts
policy  followed  by  many  clients.  This  conflicts policy typically prohibits
agencies  from  performing similar services for competing products or companies.
Our  principal international competitors are holding companies for more than one
global  advertising  agency  network.  As  a result, in some situations separate
agency  networks  within these holding companies may be able to perform services
for  competing  products  or  for  products  of competing companies. We have one
global  advertising  agency network. Accordingly, our ability to compete for new
advertising   assignments   and,   to  a  lesser  extent,  other  marketing  and
communications   assignments,  may  be  limited  by  these  conflicts  policies.
Industry  practices  in other areas of the marketing and communications business
reflect similar concerns with respect to client relationships.

WE  MAY  BE ADVERSELY AFFECTED BY A DOWNTURN IN THE MARKETING AND COMMUNICATIONS
   INDUSTRY, WHICH IS CYCLICAL.

       The  marketing and communications industry is cyclical and as a result it
is  subject  to  downturns  in general economic conditions and changes in client
business  and  marketing  budgets.  Our prospects, business, financial condition
and  results of operations may be materially adversely affected by a downturn in
general  economic  conditions  in  one  or  more  markets  or  changes in client
business and marketing budgets.


                                       7
<PAGE>

WE  MAY  LOSE  CLIENTS  DUE  TO  CONSOLIDATION  OF  ACCOUNTS  WITH  OTHER GLOBAL
   MARKETING AND COMMUNICATIONS AGENCIES.

       We  believe  that  large multinational companies will seek to consolidate
their  accounts  with  one  organization  that  can  fulfill their marketing and
communications  needs  worldwide. We may not continue to benefit from this trend
towards  consolidation  of  global  accounts.  In  addition,  this trend towards
consolidation   of   global  accounts  requires  companies  seeking  to  compete
effectively  in  the international marketing and communications industry to make
significant  investments.  These  investments  include  additional  offices  and
personnel  around  the  world  and new and improved technology for linking these
offices  and  people.  We  are required to make significant capital expenditures
for  maintenance,  expansion and upgrades of the computer networks that link our
international  network  of  employees  and  offices.  To  the  extent  that  our
competitors  may have broader geographic scope or greater financial resources to
invest  in  additional offices, personnel or technology, they may be better able
than  we  are  to  take  advantage  of an opportunity for the consolidation of a
global  account.  In those circumstances, our business and results of operations
could suffer.

WE  ARE  DEPENDENT  UPON,  AND  RECEIVE A SIGNIFICANT PERCENTAGE OF OUR REVENUES
   FROM, A LIMITED NUMBER OF LARGE CLIENTS.

       A  significant reduction in the marketing and communications spending by,
or  the  loss  of one or more of, our largest clients could weaken our financial
condition  and  cause  our  business  and  results  of  operations  to suffer. A
relatively  small  number  of clients contribute a significant percentage of our
consolidated   revenues.   In   1998,  our  Key  Corporate  Accounts,  or  KCAs,
contributed  48.6%  of  consolidated  revenues,  and our largest client account,
Ford  Motor  Company, contributed 10.5% of consolidated revenues. Our dependence
on  revenues  from these client accounts may increase in the future as we pursue
our  strategy  of increasing penetration of existing large clients. In addition,
clients'  conflicts  policies  typically  prohibit  us  from  performing similar
services for competing products or companies.

       These  major  clients, and our other clients, may not continue to use our
services  to  the  same extent, or at all, in the future. Most of our agreements
with  U.S.-based  clients  are cancelable on 90 days' notice, and our agreements
with  non-U.S.  clients  typically  are cancelable on 90 to 180 days' notice. In
addition,  clients  generally  are  able  to reduce marketing and communications
spending or cancel projects at any time for any reason.


WE  MAY  LOSE  SOME  OF  OUR EXISTING CLIENTS AND MAY NOT BE ABLE TO ATTRACT NEW
   CLIENTS FOR OUR MARKETING AND COMMUNICATIONS SERVICES.

       The  loss  of  one  or  more  of  our  largest  clients  could weaken our
financial  condition and cause our business and results of operations to suffer.
Our   success,   like   the   success  of  other  marketing  and  communications
organizations,  depends on our continuing ability to attract and retain clients.
We  have approximately 5,500 client accounts worldwide. Although historically we
have  maintained  long-term  relationships  with  many  of  our largest clients,
clients  may  move  their  advertising and other communications assignments from
agency  to  agency,  or may divide their assignments among two or more agencies,
with  relative ease. In addition, in order to maintain and increase revenues, we
must  obtain  new  assignments  in areas of our business that are project-based,
such  as  the  perception  management  and  public  relations  business, and the
branding  consultation  and  design business. As is typical in the marketing and
communications   industry,   we  have  lost  or  resigned  client  accounts  and
assignments,  including  Blockbuster Video, International Home Foods and Molson,
for  a  variety  of reasons, including conflicts with newly acquired clients. We
may   not  be  successful  in  replacing  clients  or  revenues  when  a  client
significantly reduces the amount of work given to Y&R.


STRENGTHENING   OF   THE  U.S.  DOLLAR  AGAINST  OTHER  MAJOR  CURRENCIES  COULD
   MATERIALLY ADVERSELY AFFECT US.

       Our  financial  statements  are  denominated  in  U.S.  dollars. In 1998,
operations  outside  the  United  States  represented  49.1%  of  our  revenues.
Currency  fluctuations  may  give  rise  to  translation  gains  or  losses when
financial  statements  of  foreign  operating  units  are  translated  into U.S.
dollars.  Significant  strengthening  of  the  U.S.  dollar  against other major
foreign currencies could harm our results


                                       8
<PAGE>

of  operations and weaken our financial position. With limited exceptions, we do
not actively hedge our foreign currency exposure.


THE  MARKET  PRICE  OF  OUR  COMMON STOCK MAY DECLINE DUE TO THE LARGE NUMBER OF
   SHARES ELIGIBLE FOR FUTURE SALE.


       Following  the  offering,  we will have 72,137,019 shares of common stock
outstanding,  substantially all of which will be eligible for sale in the public
market  without  registration  under the Securities Act, subject, in some cases,
to  compliance  with the volume limitations, manner of sale provisions and other
restrictions  of  Rule 144 under the Securities Act. Following the offering, and
based  upon  information  as  of  November  5,  1999, an aggregate of 23,969,824
shares  of  common stock and shares subject to options that are currently vested
or  will  vest  within 60 days of the date of this prospectus held by current or
former  employees  of  Y&R,  whom  we  refer to as management investors, will be
eligible   for  sale  in  the  public  market  without  registration  under  the
Securities  Act,  subject,  in  some  instances,  to  compliance with the volume
limitations,  manner of sale provisions and other restrictions of Rule 144 under
the Securities Act.


       Following  the  offering,  individuals  and entities that control the H&F
investors  and  some  of  the limited partners of the H&F investors will hold an
aggregate  of 1,510,302 shares of common stock that will be eligible for sale in
the  public  market  without  registration under the Securities Act, subject, in
the  case  of  affiliates  of the H&F investors who are currently members of our
board  of  directors,  to compliance with the volume limitations, manner of sale
provisions  and other restrictions of Rule 144 under the Securities Act. Of this
number,  1,301,239  shares  will  be  subject  to  the 90-day lock-up agreements
described  in  this prospectus. An additional 201,193 shares of common stock are
subject  to a prohibition on sale under a limited partnership agreement with the
H&F investors for 90 days from the date of this prospectus.



       Future  sales  of common stock, or the perception that future sales could
occur, could adversely affect prevailing market prices for the common stock.

WE   ARE   CONTROLLED   BY  OUR  PRINCIPAL  STOCKHOLDERS,  INCLUDING  MANAGEMENT
   STOCKHOLDERS, WHOSE INTERESTS MAY DIFFER FROM THOSE OF OTHER STOCKHOLDERS.


       A  substantial  percentage  of  our  common  stock is owned by management
investors.  All  common  stock  held  at  any  time  by  management investors is
required  to be deposited in a voting trust, which we refer to as the management
voting  trust,  that is controlled by six members of Y&R's senior management, in
their  capacities  as  voting  trustees.  Following the offering, and based upon
information  as  of  November  5,  1999,  this trust will hold voting power over
29.6%  of  the  outstanding shares of common stock, assuming the exercise of all
options  held by the management investors that are currently vested or will vest
within  60  days  of the date of this prospectus. As a result, this voting trust
will  continue  to  be  able  to  exercise  substantial control over any matters
requiring  the  vote of stockholders, including the election of directors, which
could  delay  or  prevent  a  change in control of Y&R. Furthermore, the vote of
Peter  A. Georgescu, or any other person duly elected chief executive officer of
Y&R  with  the  prior  approval  of the voting trust, will bind the voting trust
unless  he  or his successor is outvoted by the five other voting trustees. As a
result  of  the  foregoing,  Peter A. Georgescu or his successor will be able to
exercise  a significant degree of control over business decisions affecting Y&R.
In  addition,  the  management  voting  trust could delay or prevent a change in
control  of  us. This voting trust will terminate no later than May 15, 2000. In
the  event  that,  following the termination of the voting trust, Y&R management
continues  to  own  collectively  a  significant  percentage  of the outstanding
shares  of  common  stock, management acting together will be able to exercise a
significant degree of control over business decisions affecting Y&R.


       Following  the  offering,  the H&F investors will own no shares of common
stock  of  Y&R,  and accordingly the H&F investors will no longer have the right
to nominate and have elected any members of Y&R's board of directors.


                                       9
<PAGE>

OUR  COMPETITIVE  POSITION  DEPENDS  ON  OUR  ABILITY  TO ATTRACT AND RETAIN KEY
   MARKETING AND COMMUNICATIONS PERSONNEL.

       Our  ability  to  maintain  our competitive position depends on retaining
the  services  of our senior management. The loss of the services of key members
of  senior  management  could  harm  our  business and results of operations. In
addition,  our  success  has  been,  and  is  expected to continue to be, highly
dependent  upon  the  skills  of  our  creative,  research,  media  and  account
personnel  and  practice  group  specialists,  and  their relationships with our
clients.  Employees  generally  are not subject to employment contracts and are,
therefore,  typically  able  to  move  within  the  industry with relative ease.
Although  the agreement establishing the management voting trust and other stock
option   and   restricted   stock   agreements   contain   non-competition   and
non-solicitation  covenants,  these covenants may not be effective in helping us
retain  qualified  personnel.  We  may  be  adversely affected by the failure to
retain qualified personnel.


       If  we  were  unable  to  continue  to  attract and retain additional key
personnel,  or  if  we  were  unable  to  retain  and  motivate our existing key
personnel,   our   prospects,  business,  financial  condition  and  results  of
operations would be materially adversely affected.


WE ARE EXPOSED TO VARIOUS RISKS FROM
     OPERATING A MULTINATIONAL BUSINESS.


       If  we  were unable to remain in compliance with local laws in developing
countries  in  which we conduct business, our prospects, business and results of
operations  could  be  harmed, and our financial condition could be weakened. We
conduct  business  in  various  developing  countries  in  Asia,  Latin America,
Eastern  Europe  and  Africa, where the systems and bodies of commercial law and
trade  practices  are  evolving.  Commercial laws in many of these countries are
often   vague,   arbitrary,   contradictory,   inconsistently  administered  and
retroactively  applied.  Under  these  circumstances,  it is difficult for us to
determine  with  certainty  at  all  times the exact requirements of these local
laws.  In addition, the global nature of our operations poses various challenges
to  our management and our financial, accounting and other systems which, if not
satisfactorily  met,  also  could  harm  our  prospects, business and results of
operations and weaken our financial condition.

WE  MAY  NOT  BE SUCCESSFUL IN IDENTIFYING APPROPRIATE ACQUISITION CANDIDATES OR
   INVESTMENT   OPPORTUNITIES,   COMPLETING   ACQUISITIONS   OR  INVESTMENTS  ON
   SATISFACTORY TERMS OR INTEGRATING NEWLY ACQUIRED COMPANIES.

       Our   business   strategy  includes  increasing  our  share  of  clients'
marketing  expenditures  by  adding  to  or enhancing our existing marketing and
communications  capabilities,  and  expanding our geographic reach. We intend to
implement  this  strategy in part by making acquisitions and investments. We may
not   be   successful  in  identifying  appropriate  acquisition  candidates  or
investment  opportunities  or  consummating acquisitions or investments on terms
satisfactory  to  us.  In  addition, we may not be successful in integrating any
newly  acquired  companies  into  our existing global network. We may use common
stock,  which  could  result  in  dilution  to purchasers of common stock, incur
indebtedness,  which  may  be  long-term,  expend cash or use any combination of
common  stock,  indebtedness and cash for all or part of the consideration to be
paid  in  future acquisitions. While we regularly evaluate potential acquisition
opportunities,  we  have  no  present  commitments, agreements or understandings
with respect to any material acquisition.

WE  ARE  EXPOSED  TO  POTENTIAL  LIABILITIES, INCLUDING LIABILITIES ARISING FROM
   ALLEGATIONS  THAT  OUR CLIENTS' ADVERTISING CLAIMS ARE FALSE OR MISLEADING OR
   OUR CLIENTS' PRODUCTS ARE DEFECTIVE.

       From  time  to  time,  we  may  be,  or  may be joined as, a defendant in
litigation  brought against our clients by third parties, including our clients'
competitors,  governmental  or regulatory bodies or consumers. These litigations
could include claims alleging that:

       o advertising  claims  made  with  respect  to  our  clients' products or
            services are false, deceptive or misleading;

       o our clients' products are defective or injurious; or

       o marketing   and   communications  materials  created  for  our  clients
            infringe on the proprietary rights of third parties.


                                       10
<PAGE>

       If,  in  those  circumstances,  we are not insured under the terms of our
insurance  policies  or  are  not  indemnified under the terms of our agreements
with  clients  or this indemnification is unavailable for these claims, then the
damages,  costs,  expenses  or  attorneys' fees arising from any of these claims
could  have  an adverse effect on our prospects, business, results of operations
and  financial  condition.  In  addition,  our  contracts with clients generally
require  us  to  indemnify  clients  for claims brought by competitors or others
claiming  that  advertisements  or other communications infringe on intellectual
property  rights. Although we maintain an insurance program, including insurance
for  advertising  agency  liability,  this insurance may not be available, or if
available  may  not  be  sufficient to cover any claim, if a significant adverse
claim is made.


OUR  COMPUTER  SYSTEMS,  AND  THOSE  OF  THIRD  PARTIES ON WHOM WE RELY, MAY NOT
   ACHIEVE YEAR 2000 READINESS.


       We  continue  to work to resolve the potential impact of the year 2000 on
the  ability  of  our  computer  systems  to accurately process information with
dates  later  than  December  31, 1999, or to process date-sensitive information
accurately  after  the  turn  of  the  century  (referred  to as the "Year 2000"
issue).  We  have  modified or replaced all significant systems necessary for us
to  operate  our  business  that  have  been  identified  as requiring Year 2000
remediation.  We have completed the testing of all critical systems and continue
working  on finalizing tests for the non-critical systems. We are also dependent
in  part  on  third-party  computer  systems and applications, particularly with
respect  to  such critical tasks as accounting, billing and buying, planning and
paying  for  media,  as  well  as on our own computer systems. We have performed
tests  of  major  systems  in  this  category and have received assurances as to
their readiness for compliance with the Year 2000 issue.


       While  we  believe  our  process is designed to be successful, because of
the  complexity  of the Year 2000 issue and the interdependence of organizations
using  computer  systems,  it  is  possible  that our efforts, or those of third
parties  with whom we interact, will not be satisfactorily completed in a timely
fashion.  Our failure to satisfactorily address the Year 2000 issue could have a
material  adverse  effect  on  our  prospects, business, financial condition and
results of operations.

       The  out-of-pocket  costs  incurred  to date for the Year 2000 issue were
not  material  to  consolidated  results  of  operations  and are expected to be
immaterial  for  the year ended December 31, 1999. We have funded all identified
remedial  projects  in  connection  with  our  program.  We  may experience cost
overruns  or delays as we replace or modify systems, however, which could have a
material  adverse  effect  on  our  prospects, business, financial condition and
results of operations.


       We  have  completed  the  assessment  and  compliance  testing phases and
believe  that  the  implementation phase of the Year 2000 readiness plan will be
substantially  completed  during  the  fourth  quarter. Contingency planning for
critical  business  processes  will continue through the fourth quarter, to seek
to ensure a smooth migration into the year 2000.


THE  MARKET  PRICE  OF  THE  COMMON  STOCK  WILL  FLUCTUATE, AND COULD FLUCTUATE
   SIGNIFICANTLY.

       The  market price of the common stock will fluctuate, and could fluctuate
significantly,  in  response  to  various  factors  and  events,  including  the
following:

       o the liquidity of the market for the common stock;

       o differences  between  Y&R's  actual  financial or operating results and
            those expected by investors and analysts;

       o changes in analysts' recommendations or projections;

       o changes in marketing and communications budgets of clients;

       o new  statutes  or regulations or changes in interpretations of existing
            statutes and regulations affecting our business;

       o changes in general economic or market conditions; and

       o broad market fluctuations.

OUR  ORGANIZATIONAL  DOCUMENTS,  PROVISIONS  OF DELAWARE LAW AND OUR STOCKHOLDER
   RIGHTS PLAN MAY DELAY, DETER OR PREVENT A CHANGE IN CONTROL OF US.

       Various  provisions  of  our  organizational documents, and of the law of
Delaware, where we are incorporated, may delay, deter or


                                       11
<PAGE>

prevent  a  change  in  control  of  Y&R not approved by our board of directors.
These provisions include:

       o a classified board of directors;

       o a  requirement  that no action required or permitted to be taken at any
            annual  or  special  meeting  of stockholders may be taken without a
            meeting;

       o a  requirement  that special meetings of stockholders be called only by
            the chairman of the board of directors or the board of directors;

       o advance  notice requirements for stockholder proposals and nominations;


       o limitations  on  the  ability of stockholders to amend, alter or repeal
            provisions of our organizational documents;

       o authorization  for  the board of directors to issue without stockholder
            approval  preferred  stock  with terms as the board of directors may
            determine; and

       o authorization  for  the board of directors to consider the interests of
            clients   and   other  customers,  creditors,  employees  and  other
            constituencies  of  Y&R  and  its  subsidiaries  and the effect upon
            communities  in  which  Y&R  and  its  subsidiaries  do business, in
            evaluating proposed corporate transactions.


       Section  203 of the Delaware general corporation law imposes restrictions
on  mergers and other business combinations between Y&R and any holder of 15% or
more  of  the common stock. These restrictions generally do not apply to the H&F
investors,  their affiliates and any of their permitted transferees that acquire
15%  or  more of the outstanding common stock, who have been exempted from these
restrictions by the board of directors.


       In  addition,  we have adopted a stockholder rights plan under which each
holder  of common stock also receives rights. Under the stockholder rights plan,
if  any  person  acquires beneficial ownership of 15% or more of the outstanding
shares  of  common  stock  (with  exceptions,  including  the  management voting
trust),  that  person will become an "acquiring person". As a result, holders of
rights  other  than  the acquiring person and some other transferees and related
persons  will  be  entitled to purchase shares of common stock at one-half their
market  price. In general, the H&F investors and any permitted transferee of the
H&F  investors  that  beneficially  owns more than 15% of the outstanding common
stock  after  a  transfer  from  the  H&F investors will not become an acquiring
person   unless   they   acquire   additional   shares  of  common  stock  under
circumstances  described  in  the stockholder rights plan. While the stockholder
rights  plan  is designed to protect stockholders in the event of an unsolicited
offer  and  other  takeover  tactics  which,  in  the  opinion  of  the board of
directors,  could  impair  Y&R's ability to represent stockholder interests, the
provisions  of the stockholder rights plan may render an unsolicited takeover of
Y&R more difficult or less likely to occur or might prevent such a takeover.


       These  provisions  of  our organizational documents, Delaware law and the
stockholder  rights  plan, together with the control of 29.6% of the outstanding
shares  of  common  stock  by the management voting trust upon completion of the
offering  (assuming  the  exercise  of  all options held by management investors
that  are  currently  vested  or  will  vest  within 60 days of the date of this
prospectus  and based upon information as of November 5, 1999), could discourage
potential  acquisition  proposals  and could delay, deter or prevent a change in
control  of  Y&R, although a majority of Y&R's stockholders might consider these
acquisition  proposals,  if  made,  to be desirable. These provisions also could
make  it  more  difficult for third parties to remove and replace the members of
the   board   of  directors.  Moreover,  these  provisions  could  diminish  the
opportunities  for  a  stockholder  to  participate  in tender offers, including
tender  offers  at  prices  above  the  then-current  market price of the common
stock,  and  may  also inhibit increases in the market price of the common stock
that  could  result  from  takeover  attempts  or speculation. In addition, some
options  issued to our employees contain change in control provisions that could
have  the effect of delaying, deterring or preventing a change in control of us.




                                       12
<PAGE>

OUR   ACTUAL  RESULTS  COULD  DIFFER  MATERIALLY  FROM  RESULTS  ANTICIPATED  IN
   FORWARD-LOOKING STATEMENTS WE MAKE.

       Some  of  the  statements  included  or incorporated by reference in this
prospectus  are  forward-looking  statements.  These  forward-looking statements
include   statements   in  the  "Young  &  Rubicam  Inc.--Industry  Trends"  and
"--Strategy"  sections  of this prospectus relating to trends in the advertising
and  marketing  and communications industries, including anticipated advertising
expenditures,  and the growth thereof, in the world's advertising markets. These
forward-looking   statements   also   include   statements   relating  to  Y&R's
performance  in the "Management's Discussion and Analysis of Financial Condition
and  Results of Operations" and "Business" sections of our Annual Report on Form
10-K  for  the  year  ended December 31, 1998 and Quarterly Reports on Form 10-Q
for   the  first  and  second  quarters  of  1999.  In  addition,  we  may  make
forward-looking  statements  in  future filings with the Securities and Exchange
Commission,  and  in written material, press releases and oral statements issued
by  or  on behalf of us. Forward-looking statements include statements regarding
the   intent,   belief   or   current  expectations  of  Y&R  or  its  officers.
Forward-looking  statements  include statements preceded by, followed by or that
include   forward-looking   terminology   such   as   "may,"  "will,"  "should,"
"believes,"   "expects,"  "anticipates,"  "estimates,"  "continues"  or  similar
expressions.

       It  is  important to note that our actual results could differ materially
from  those anticipated in these forward-looking statements depending on various
important factors. These important factors include the following:

       o revenues  received from clients, including under incentive compensation
            arrangements entered into by us with clients;

       o gains  or  losses  of clients and client business and projects, as well
            as changes in the marketing and communications budgets of clients;

       o our  ability to successfully integrate companies and businesses that we
            acquire;

       o the  overall  level  of  economic  activity in the principal markets in
            which  we  conduct business and other trends affecting our financial
            condition or results of operations;

       o the   impact   of  competition  in  the  marketing  and  communications
            industry;

       o our liquidity and financing plans; and


       o risks   associated   with   our   efforts  to  comply  with  Year  2000
            requirements.


       All  forward-looking  statements included in this prospectus are based on
information  available  to  us on the date hereof. We do not undertake to update
any  forward-looking  statements that may be made by or on behalf of us, in this
prospectus  or otherwise. In addition, the matters set forth above in this "Risk
Factors"  section constitute cautionary statements identifying important factors
with   respect   to   these  forward-looking  statements,  including  risks  and
uncertainties  that  could  cause actual results to differ materially from those
included in these forward-looking statements.


                                       13
<PAGE>

                             YOUNG & RUBICAM INC.

       Young  & Rubicam Inc. ("Y&R") is the fifth largest consolidated marketing
and  communications  organization in the world based on 1998 revenues. Since our
founding  75 years ago, we have evolved from a single New York-based advertising
agency  to  a  diversified global marketing and communications company operating
in  121  cities  in  76  countries worldwide as of December 31, 1998. We operate
through recognized market leaders including:

       o Young & Rubicam Advertising, full-service advertising;

       o Dentsu  Young  &  Rubicam, full-service advertising in the Asia/Pacific
            region;

       o The   Bravo   Group  and  Kang  &  Lee,  multi-cultural  marketing  and
            communications;

       o Wunderman Cato Johnson, direct marketing and sales promotion;

       o KnowledgeBase Marketing, customer relationship marketing;

       o Brand Dialogue, digital interactive branding and digital commerce;

       o The Media Edge, media planning, buying and placement services;

       o Burson-Marsteller, perception management and public relations;

       o Cohn & Wolfe, full-service public relations;

       o Landor Associates, branding consultation and design services; and

       o Sudler & Hennessey, healthcare communications.


       Our  revenues  in  1998  totaled  $1.5 billion,  representing  a compound
annual growth rate of 12.2% from 1994 to 1998.


       We  are  a  single  agency  network,  allowing us to centrally manage and
utilize  our  resources.  Through  multi-disciplinary,  client-focused teams, we
provide   clients   with   global  access  to  fully  integrated  marketing  and
communications  solutions.  Among  our approximately 5,500 client accounts are a
number   of   large   multinational  organizations,  including  AT&T,  Citibank,
Colgate-Palmolive,  Ford  and  Philip  Morris.  We have maintained long-standing
relationships  with many of our clients. The average length of relationship with
our top 20 clients exceeds 20 years.


       Our  mission  is  to  be  our  clients'  most  valued business partner in
building,  leveraging,  protecting and managing their brands for both short-term
results  and long-term growth. Consistent with our mission, we have developed an
organizational  and  management  structure designed to meet the diverse needs of
our  large  global  clients  as  well as the more specialized needs of our other
clients.  Our  strategy  combines  this  organizational and management structure
with  the  pursuit of new business opportunities and continued investment in our
business,  personnel  and  superior consumer knowledge. As part of our strategy,
we  seek  to  provide  clients  with  superior  creative  services and extensive
research  capabilities,  including  access  to  Y&R's proprietary research tool,
BrandAsset Valuator.


       In  late  1992,  we created the Key Corporate Account, or KCA, program to
enhance  the  coordination  of  services  sought  by  clients from both a global
coverage  as  well as an integrated solutions perspective. KCAs are large global
client  accounts that, as a group, contribute the greatest share of our revenues
and  profits,  and  are  served  on  a multinational basis by two or more of our
businesses.  Revenues  from the client accounts designated as KCAs accounted for
48.6%  of  our  consolidated  revenues  in  1998. In order to further strengthen
client  relationships  and  reward  us  for  meeting  or  exceeding  performance
targets,  we  are working with KCAs to adopt incentive compensation arrangements
that  align  our  compensation  with  our  performance and our clients' business
performance.


INDUSTRY TRENDS


       The  marketing  and  communications  industry encompasses a wide range of
services  used  to  develop  and  deliver  messages  to  both broad and targeted
audiences  through  multiple communications channels. Several significant trends
are  changing  the  dynamics  of  the  marketing  and communications industries,
including the following:


                                       14
<PAGE>

       o GROWTH   IN   UNITED   STATES  MARKETING  AND  COMMUNICATIONS  MARKETS.
            Advertising  expenditures  in  the  United  States have continued to
            grow,   increasing   from  approximately  $140 billion  in  1993  to
            approximately $200 billion in 1998.

       o GROWTH  OF  INTERNATIONAL  MARKETING  AND COMMUNICATIONS MARKETS. Since
            1986,  non-U.S.  advertising  expenditures  have  grown more rapidly
            than  U.S.  expenditures  and,  according  to industry sources, have
            increased  from  approximately 44% of worldwide expenditures in 1986
            to approximately 52% in 1998.

       o INVESTMENT   IN   BRAND  DEVELOPMENT.  Over  the  last  several  years,
            advertisers  have  focused  on  the image or brand identity of their
            organizations,  products  and services in an effort to differentiate
            themselves from competitors and increase brand loyalty.

       o DEMAND  FOR  INTEGRATED  SERVICE  OFFERINGS.  Demand  has increased for
            globally   integrated  marketing  and  communications  solutions  as
            companies  seek  consistent and effective delivery of their messages
            through  multiple  communications  channels  and across a variety of
            geographic markets.

       o INCREASED  EMPHASIS  ON  TARGETED MARKETING. The desire of companies to
            reach  their  target  audiences  and  quantify  the effectiveness of
            their  communications  has resulted in greater demand for customized
            direct  marketing methods, such as database marketing, infomercials,
            in-store promotions and interactive programs.


STRATEGY

       Our strategy consists of the following key components:

       o INCREASE  PENETRATION  OF KEY CORPORATE ACCOUNTS. We believe that there
            are   significant   opportunities  to  increase  our  share  of  the
            marketing  and communications expenditures of our KCAs by leveraging
            our  global network to provide integrated services. In recent years,
            we  have  successfully  increased  our  share  of  the marketing and
            communications  expenditures  of some KCAs. KCAs also have increased
            their  use  of multiple services offered by us over the same period.
            During  1998,  our  20  largest  KCAs  used  the  capabilities of an
            average of five of our marketing and communications services.


       o DEVELOP   NEW   CLIENT   RELATIONSHIPS.   We  believe  that  there  are
            significant  opportunities  for  future revenue and profit growth by
            providing  services  to new clients in targeted industry sectors and
            to  those clients seeking to build and maintain global, regional and
            local  brands.  We  have successfully used our integrated and global
            approach as an effective tool in winning new business.


       o LEVERAGE  EXISTING  GLOBAL  NETWORK.  With  a  worldwide presence in 76
            countries  as  of  December  31,  1998,  we believe that we are well
            positioned  to  continue  to  benefit  from  the  trend  toward  the
            globalization  of  client marketing and communications needs and the
            consolidation of those needs with a single global network.


       o CAPITALIZE   ON  EXISTING  CAPABILITIES.  We  intend  to  continue  the
            development  of  our  existing  capabilities  into  more visible and
            accessible  client  services.  For  example,  we  created  our Brand
            Dialogue   unit  in  1997  by  combining  the  existing  interactive
            capabilities  of  Young  &  Rubicam  Advertising  and Wunderman Cato
            Johnson  in  the  United  States,  Latin  America,  Europe  and  the
            Asia/Pacific region.


       o UTILIZE  SUPERIOR  CONSUMER KNOWLEDGE AND BRAND INSIGHTS. To assist our
            clients  in  building,  leveraging,  protecting  and  managing their
            brands,  we  have  developed and are maintaining extensive knowledge
            of  consumer  brand  perceptions.  For  example,  we  have developed
            BrandAsset  Valuator,  a  proprietary  database  that  reflects  the
            perceptions  of  over  95,000  consumers  in  32  countries  on five
            continents.  We believe that BrandAsset Valuator is the first global
            consumer study that provides


                                       15
<PAGE>

            an  empirically  derived  model  for  how brands gain and lose their
            strength over time.

       o CULTIVATE  CREATIVE  EXCELLENCE.  We intend to continue emphasizing the
            importance   of  creative  marketing  and  communications.  We  have
            created  numerous  memorable  marketing  and communications programs
            for  clients, including "The Softer Side of Sears," "Everybody Needs
            a  Little KFC," "It's All Within Your Reach" for AT&T, "The Document
            Company"  for  Xerox  and  "Be  All  That You Can Be" for the United
            States   Army.   We   have   also   performed  identity  and  design
            assignments,  including  the  creation  of corporate identities, for
            Lucent  Technologies, Netscape and the 2002 Salt Lake City Olympics.


       o IMPROVE  OPERATING EFFICIENCIES. We believe that opportunities exist to
            improve  operating  efficiencies  in  order  to  expand  margins and
            increase  future  profitability.  For  example,  we have implemented
            initiatives   that  have  both  improved  productivity  and  reduced
            compensation expense as a percentage of consolidated revenues.


       o EXPAND  CAPABILITIES  THROUGH ACQUISITIONS AND INVESTMENTS. In order to
            add  new  capabilities, enhance our existing capabilities and expand
            the  geographic  scope  of our operations, we regularly evaluate and
            intend   to   pursue   appropriate   acquisition   and   investment
            opportunities.  For  example, in May 1999, we acquired KnowledgeBase
            Marketing,  Inc., a provider of database and analytical services, in
            a stock and cash transaction valued at approximately $175 million.


                                       16
<PAGE>

                              RECENT DEVELOPMENTS


       On  September 21, 1999, we contributed $15 million and certain net assets
of  our  Brand  Dialogue  operations  in  exchange  for an ownership interest in
Luminant  Worldwide  Corporation,  or  Luminant,  a  newly  formed  internet and
e-commerce   services   firm   that   provides   strategic  consulting,  content
development  and  systems  integration  capabilities  to  its clients. Under the
terms  of  the  contribution agreement between Luminant and Y&R, we are eligible
to  receive  future  contingent  consideration  from  Luminant  in  the  form of
non-voting   shares   of  Luminant  common  stock  and/or  cash,  at  Luminant's
discretion,  based  on the revenue and operating profit performance of the Brand
Dialogue  contributed  assets  for the period from July 1, 1999 through December
31,  1999  and  on  the  consolidated  performance of Luminant for the first six
months  of 2000. We recognized a net after-tax gain of approximately $42 million
on  the  sale  of  the Brand Dialogue contributed assets in the third quarter of
1999.

       Effective  August  2,  1999,  the  ownership  and management structure of
Dentsu  Young  &  Rubicam, which we refer to as DY&R, was amended. The agreement
resulted  in  our acquiring majority ownership in and operational control of all
DY&R  companies throughout principal markets in Asia, excluding Japan. In Japan,
Dentsu  has  acquired a majority share. We paid approximately $6 million for the
incremental  ownership  interest  and  in the first quarter of 2001, will pay $4
million  and  may  pay  contingent  consideration  of  up  to an additional $1.5
million  in  connection  with  this  transaction,  subject  to  DY&R's financial
performance.  Effective  August  2, 1999, we commenced consolidating the results
of  DY&R  for  those  markets  where  we  hold  a majority ownership interest. A
preliminary  allocation  of  the cost to acquire the additional interest in DY&R
has been made based upon the fair value of the net assets.


       During  the  third  quarter  of  1999,  we acquired Rainey Kelly Campbell
Roalfe,  a London-based advertising agency, and a majority ownership interest in
The  Banner  Corporation,  a European marketing communications firm specializing
in  the  technology  sector,  and  made  several  other  acquisitions and equity
investments  for  which  the  aggregate  purchase  price  was  approximately $43
million.  Some of these transactions may require us to pay additional amounts as
contingent  consideration  over  a  period  not  to  exceed five years, based on
company  performance  and  the  achievement  of stipulated targets. All of these
acquisitions  were accounted for under the purchase method of accounting, and we
have  made a preliminary allocation of the costs to acquire these entities based
on  the  fair  value  of  the net assets. Since September 30, 1999, we have also
acquired  ownership  interests  in certain other entities. Cash payments made in
connection with these transactions amounted to approximately $40 million.


       In  the  third  quarter  of  1999,  we  repurchased approximately 800,000
shares  of  common stock at an average price of $42.13 on the open market and in
other   transactions.  From  October  1,  1999  through  November  5,  1999,  we
repurchased  an  additional  approximately  900,000 shares of common stock at an
average  price  of  $44.95  on  the  open market and in other transactions. This
brings   the   total  to  5.3 million  shares  repurchased  under  our  existing
12 million  share  repurchase program. The shares are being purchased under this
program  principally  in anticipation of exercises of outstanding employee stock
options, and will likely be reissued to employees as options are exercised.

       In  August  1999,  we  announced certain changes in our senior management
team.  Effective  August  2,  1999, Ed Vick was named Chief Creative Officer and
Tom  Bell  was  named  President  and Chief Operating Officer of Young & Rubicam
Inc.  On  January  1,  2000, Mr. Vick will become our Chairman and Mr. Bell will
become  our  Chief  Executive  Officer, as Peter Georgescu, our current Chairman
and  Chief Executive Officer, assumes the role of Chairman Emeritus. As Chairman
Emeritus,  Mr.  Georgescu will continue to be active in client work and on other
key corporate initiatives.

       On  October  28,  1999,  we announced our financial and operating results
for  the  quarter  ended  September  30,  1999.  The  following table sets forth
selected  unaudited  consolidated statement of operations data for the three and
nine months ended September 30, 1999 and 1998.



                                       17
<PAGE>


<TABLE>
<CAPTION>
                                                                THREE MONTHS ENDED                 NINE MONTHS ENDED
                                                                   SEPTEMBER 30,                     SEPTEMBER 30,
                                                          -------------------------------   -------------------------------
                                                               1999             1998             1999             1998
                                                          --------------   --------------   --------------   --------------
                                                                                     (UNAUDITED)
                                                                  (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                                       <C>              <C>              <C>              <C>
STATEMENT OF OPERATIONS DATA:
Revenues ..............................................   $  428,452       $  375,419       $ 1,226,686      $ 1,095,720
Compensation expense, including employee benefits .....      250,457          227,184          724,491          659,449
General and administrative expenses ...................      122,690          106,057          359,498          324,783
Other charges .........................................           --               --               --          234,449
                                                          -----------      -----------      -----------      -----------
Operating expenses ....................................      373,147          333,241        1,083,989        1,218,681
                                                          -----------      -----------      -----------      -----------
Operating profit (loss) ...............................       55,305           42,178          142,697         (122,961)
Interest expense, net .................................        4,779            2,843            9,224           13,015
Other income ..........................................       70,835               --           70,835            2,200
                                                          -----------      -----------      -----------      -----------
Income (loss) before income taxes .....................      121,361           39,335          204,308         (133,776)
Income tax provision (benefit) ........................       47,715           15,914           81,723          (22,291)
                                                          -----------      -----------      -----------      -----------
                                                              73,646           23,421          122,585         (111,485)
Equity in net income of unconsolidated companies ......        1,397            1,567            3,049            3,194
Minority interest in net (income) of consolidated
 subsidiaries .........................................       (1,101)            (682)          (1,406)            (604)
                                                          -----------      -----------      -----------      -----------
Income (loss) before extraordinary charge .............       73,942           24,306          124,228         (108,895)
Extraordinary charge for early retirement of debt,
 net of tax benefit of $2,834 .........................           --               --               --           (4,433)
                                                          -----------      -----------      -----------      -----------
Net income (loss) .....................................   $   73,942       $   24,306       $  124,228       $ (113,328)
                                                          ===========      ===========      ===========      ===========
EARNINGS (LOSS) PER SHARE:
Basic:
 Income (loss) before extraordinary charge ............   $     1.06       $     0.36       $     1.83       $    (1.84)
 Extraordinary charge .................................           --               --               --          (  0.08)
                                                          -----------      -----------      -----------      -----------
 Net income (loss) ....................................   $     1.06       $     0.36       $     1.83       $    (1.92)
                                                          ===========      ===========      ===========      ===========
Diluted:
 Income (loss) before extraordinary charge ............   $     0.88       $     0.29       $     1.50       $    (1.84)
 Extraordinary charge .................................           --               --               --          (  0.08)
                                                          -----------      -----------      -----------      -----------
 Net income (loss) ....................................   $     0.88       $     0.29       $     1.50       $    (1.92)
                                                          ===========      ===========      ===========      ===========
WEIGHTED AVERAGE SHARES OUTSTANDING USED TO COMPUTE:
Basic .................................................   69,911,071       66,608,726       67,914,158       58,939,274
Diluted ...............................................   83,805,721       82,764,754       82,595,373       58,939,274
</TABLE>

                                USE OF PROCEEDS

       We  will  not  receive  any  of  the  proceeds from the sale of shares of
common  stock by the selling stockholders. We expect to receive $19.4 million in
cash  in  connection  with  the  exercise  by  the  H&F  investors of options to
purchase 2,530,260 shares of common stock.

                     SELECTED CONSOLIDATED FINANCIAL DATA

       The  following  selected  consolidated  statement  of operations data and
consolidated  balance sheet data as of and for the years ended December 31, 1994
through  1998 have been derived from Y&R's audited annual consolidated financial
statements,  including  the  consolidated balance sheets as of December 31, 1997
and  1998  and  the  related  consolidated  statements of operations and of cash
flows  for  the  three  years  ended  December 31,  1998  and  the notes thereto
incorporated by reference in this prospectus.

       Data  for  the  six months ended June 30, 1999 and 1998 have been derived
from Y&R's
unaudited  interim consolidated financial statements, including the consolidated
balance  sheet  as  of  June 30, 1999 and the related consolidated statements of
operations  and  of  cash  flows for the six months ended June 30, 1999 and 1998
and the notes thereto incorporated by reference in this prospectus.


       The  selected  consolidated financial data set forth below should be read
in  conjunction  with  the  consolidated  financial  statements  incorporated by
reference in this prospectus. See "Available Information."


                                       18
<PAGE>


<TABLE>
<CAPTION>
                                                     SIX MONTHS ENDED
                                                         JUNE 30,
                                               -----------------------------
                                                    1999           1998
                                               -------------- --------------
                                                        (UNAUDITED)
                                               (DOLLARS IN THOUSANDS, EXCEPT
                                                    PER SHARE AMOUNTS)
<S>                                            <C>            <C>
STATEMENT OF OPERATIONS DATA:
Revenues .....................................  $    798,234    $  720,301
Compensation expense, including employee
 benefits ....................................       474,034       432,265
General and administrative expenses ..........       236,808       218,726
Other charges(1) .............................            --       234,449
Recapitalization-related charges(1) ..........            --            --
                                                ------------    ----------
 Operating expenses ..........................       710,842       885,440
                                                ------------    ----------
Operating profit (loss) ......................        87,392      (165,139)
Interest income ..............................         4,692         3,934
Interest expense .............................        (9,137)      (14,106)
Other income .................................            --         2,200
                                                ------------    ----------
Income (loss) before income taxes ............        82,947      (173,111)
Income tax provision (benefit) ...............        34,008       (38,205)
                                                ------------    ----------
                                                      48,939      (134,906)
Equity in net income (loss) of
 unconsolidated companies ....................         1,652         1,627
Minority interest in net (income) loss of
 consolidated subsidiaries ...................          (305)           78
                                                ------------    ----------
Income (loss) before extraordinary charge ....        50,286      (133,201)
Extraordinary charge for early retirement of
 debt (net of tax benefit of $2,834) .........            --        (4,433)
                                                ------------    ----------
Net income (loss) ............................  $     50,286    $ (137,634)
                                                ============    ==========
EARNINGS (LOSS) PER SHARE(2):
Basic:
 Income (loss) before extraordinary
  charge(2) ..................................  $      0.75     $    (2.42)
 Extraordinary charge ........................            --         (0.08)
                                                ------------    ----------
 Net income (loss) ...........................  $      0.75     $    (2.50)
                                                ============    ==========
Diluted:
 Income (loss) before extraordinary
  charge(2) ..................................  $      0.61     $    (2.42)
 Extraordinary charge ........................            --         (0.08)
                                                ------------    ----------
 Net income (loss) ...........................  $      0.61     $    (2.50)
                                                ============    ==========
WEIGHTED AVERAGE SHARES OUTSTANDING USED
 TO COMPUTE:
Basic ........................................    66,912,004    55,040,989
Diluted ......................................    82,047,778    55,040,989
OTHER OPERATING DATA:
EBITDA(3) ....................................  $    119,857    $   97,663
Net cash provided by (used in) operating
 activities ..................................        16,895        (3,753)
Net cash used in investing activities ........       146,733        22,632
Net cash provided by (used in) financing
 activities ..................................        92,948       (55,723)
Capital expenditures .........................        32,516        20,044
International revenues as a % of
 total revenues ..............................         45.7  %       48.3  %



<CAPTION>
                                                                     YEARS ENDED DECEMBER 31,
                                               ---------------------------------------------------------------------
                                                    1998           1997           1996          1995         1994
                                               -------------- -------------- ------------- ------------- -----------
                                                         (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                            <C>            <C>            <C>           <C>           <C>
STATEMENT OF OPERATIONS DATA:
Revenues .....................................   $1,522,464     $1,382,740    $1,222,139    $1,085,494    $ 959,275
Compensation expense, including employee
 benefits ....................................      903,948        836,150       730,261       672,026      594,322
General and administrative expenses ..........      455,578        463,936       391,617       356,523      323,087
Other charges(1) .............................      234,449         11,925        17,166        31,465        4,507
Recapitalization-related charges(1) ..........           --             --       315,397            --           --
                                                 ----------     ----------    ----------    ----------    ---------
 Operating expenses ..........................    1,593,975      1,312,011     1,454,441     1,060,014      921,916
                                                 ----------     ----------    ----------    ----------    ---------
Operating profit (loss) ......................      (71,511)        70,729      (232,302)       25,480       37,359
Interest income ..............................        8,315          8,454        10,269         9,866       12,100
Interest expense .............................      (26,001)       (42,879)      (28,584)      (27,441)     (23,027)
Other income .................................        2,200             --            --            --           --
                                                 ----------     ----------    ----------    ----------    ---------
Income (loss) before income taxes ............      (86,997)        36,304      (250,617)        7,905       26,432
Income tax provision (benefit) ...............       (2,644)        58,290       (20,611)        9,130       12,998
                                                 ----------     ----------    ----------    ----------    ---------
                                                    (84,353)       (21,986)     (230,006)       (1,225)      13,434
Equity in net income (loss) of
 unconsolidated companies ....................        4,707            342        (9,837)        5,197        4,740
Minority interest in net (income) loss of
 consolidated subsidiaries ...................       (1,989)        (2,294)        1,532        (3,152)      (2,742)
                                                 ----------     ----------    ----------    ----------    ---------
Income (loss) before extraordinary charge ....      (81,635)       (23,938)     (238,311)          820       15,432
Extraordinary charge for early retirement of
 debt (net of tax benefit of $2,834) .........       (4,433)            --            --            --           --
                                                 ----------     ----------    ----------    ----------    ---------
Net income (loss) ............................   $  (86,068)    $  (23,938)   $ (238,311)   $      820    $  15,432
                                                 ==========     ==========    ==========    ==========    =========
EARNINGS (LOSS) PER SHARE(2):
Basic:
 Income (loss) before extraordinary
  charge(2) ..................................   $    (1.34)    $    (0.51)
 Extraordinary charge ........................        (0.08)            --
                                                 ----------     ----------
 Net income (loss) ...........................   $    (1.42)    $    (0.51)
                                                 ==========     ==========
Diluted:
 Income (loss) before extraordinary
  charge(2) ..................................   $    (1.34)    $    (0.51)
 Extraordinary charge ........................        (0.08)            --
                                                 ----------     ----------
 Net income (loss) ...........................   $    (1.42)    $    (0.51)
                                                 ==========     ==========
WEIGHTED AVERAGE SHARES OUTSTANDING USED
 TO COMPUTE:
Basic ........................................   60,673,994     46,949,355
Diluted ......................................   60,673,994     46,949,355
OTHER OPERATING DATA:
EBITDA(3) ....................................   $  223,548     $  139,375    $  147,221    $   72,972    $  77,662
Net cash provided by (used in) operating
 activities ..................................      195,615        224,511       178,064        79,809       43,314
Net cash used in investing activities ........       99,683         67,142        76,094        45,821       49,941
Net cash provided by (used in) financing
 activities ..................................     (136,242)       (98,667)      (12,614)      (50,025)     (30,705)
Capital expenditures .........................       76,378         51,899        51,792        42,096       33,196
International revenues as a % of
 total revenues ..............................        49.1  %        52.2  %        53.3%         54.7%        53.6%
</TABLE>



                                       19
<PAGE>


<TABLE>
<CAPTION>
                                         AS OF JUNE 30,                            AS OF DECEMBER 31,
                                        ---------------- ----------------------------------------------------------------------
                                              1999            1998           1997           1996          1995         1994
                                        ---------------- -------------- -------------- -------------- ------------ ------------
                                           (UNAUDITED)
                                                                        (DOLLARS IN THOUSANDS)
<S>                                     <C>              <C>            <C>            <C>            <C>          <C>
BALANCE SHEET DATA:
Working capital (deficit)(4) ..........    $ (138,009)     $ (216,888)    $ (106,169)    $ (196,509)   $   27,827   $   72,651
Total assets(5) .......................     1,832,253       1,635,255      1,537,807      1,598,812     1,226,581    1,118,846
Total debt(6) .........................       252,709          63,959        351,051        267,238       230,831      256,032
Mandatorily redeemable equity
 securities(7) ........................            --              --        508,471        363,264            --           --
Total stockholders' equity (deficit) ..       194,115         114,969       (661,714)      (480,033)      (55,485)      69,982
</TABLE>

- ----------
(1) For  a  discussion of other charges and recapitalization-related charges for
    the  years  ended  December 31, 1998, 1997 and 1996, see notes 4, 6 and 9 to
    the  audited  consolidated financial statements incorporated by reference in
    this prospectus.

(2) At  June 30, 1998, Y&R had outstanding options to purchase 29,129,148 shares
    of  common  stock  with  a  weighted  average  exercise price of $12.38 that
    could  potentially  dilute  basic  earnings  per  share in the future. For a
    discussion  of  options  outstanding,  see  note  3 to the unaudited interim
    consolidated  financial  statements  and note 18 to the audited consolidated
    financial statements incorporated by reference in this prospectus.

  Earnings  per  share  for  1996  and  1995  cannot  be  computed because Y&R's
  capital  structure  prior  to  its  recapitalization in 1996 consisted of both
  common  shares  and  limited  partnership units in predecessor entities. For a
  discussion  of  the  recapitalization,  see note 6 to the audited consolidated
  financial statements incorporated by reference in this prospectus.

(3) EBITDA  is  defined  as  operating  profit  (loss)  before  depreciation and
    amortization,  other  non-cash charges and recapitalization-related charges.
    EBITDA  is  presented  because  it  is a widely accepted financial indicator
    and  is  generally consistent with the definition used for covenant purposes
    contained   in   Y&R's   credit  facilities;  however,  EBITDA  may  not  be
    comparable  to  other registrants' calculation of EBITDA or similarly titled
    items.  You  should  not  consider EBITDA to be an alternative to net income
    (loss)  as  a  measure  of  operating  results  in accordance with generally
    accepted  accounting  principles  or  as  an  alternative to cash flows as a
    measure  of  liquidity.  EBITDA  for  the six months ended June 30, 1998 and
    for  the  1998  year  is  before  $234,449  of non-cash compensation charges
    taken  at  the  time  of our initial public offering in May 1998. EBITDA for
    1997  and  1996  is  before  $11,925  and $11,096, respectively, of non-cash
    charges  primarily  related  to impairment write-downs which are included in
    other    charges.    For    a    discussion    of    other    charges    and
    recapitalization-related  charges  for  the  years  ended December 31, 1998,
    1997  and  1996,  see notes 4, 6 and 9 to the audited consolidated financial
    statements incorporated by reference in this prospectus.

(4) Working  capital  balances  are significantly impacted by the seasonal media
    spending  patterns  of advertisers, including the timing of payments made to
    media  and  other  suppliers  on  behalf of clients as well as the timing of
    cash collection from clients to fund each expenditure.

(5) Total  assets  as  of  June  30,  1999  include  net  deferred tax assets of
    $202,488  consisting  primarily  of federal, state and foreign net operating
    loss carryforwards.

(6) Total  debt  includes  current  and non-current loans and installment notes,
    which  are  discussed  in  notes  14  and  15  to  the  audited consolidated
    financial statements incorporated by reference in this prospectus.

(7) From  the  date  of  completion  of  the recapitalization of Y&R in 1996 and
    through  the  date  of  completion  of  the  IPO,  all outstanding shares of
    common  stock,  exclusive  of  shares  of  common stock held in a restricted
    stock  trust  under  our  restricted stock plan, were redeemable, subject to
    restrictions,  at  the  option of the stockholder. Accordingly, all of these
    shares  of  common  stock  were  recorded  at  their  redemption  values and
    classified  as  mandatorily  redeemable  equity  securities  at December 31,
    1997  and  1996.  For  a  discussion  of  the  mandatorily redeemable equity
    securities,  see  note  17  to the audited consolidated financial statements
    incorporated by reference in this prospectus.


                                       20
<PAGE>

                             SELLING STOCKHOLDERS


       The  following  table sets forth the name of each selling stockholder and
information  regarding  the beneficial ownership of the common stock and options
to  purchase  common  stock  by the selling stockholders as of November 9, 1999,
and  as  adjusted to reflect the sale of shares of common stock in the offering.
The  information  in the table below has been calculated in accordance with Rule
13d-3  under  the  Securities  Exchange Act of 1934 . Except as described below,
the  persons  named  in  the  table  have  sole voting and investment power with
respect to all shares of common stock shown as beneficially owned by them.



       In  connection  with  the  offering,  the H&F investors have notified Y&R
that  they  intend  to  exercise  options to purchase 2,530,260 shares of common
stock  for  a total exercise price of $19.4 million and to distribute all of the
shares  of  Y&R  common stock owned by them, other than the shares to be sold by
them  in  the offering, to some of their limited partners and to individuals and
entities that control the H&F investors.



<TABLE>
<CAPTION>
                                                    BENEFICIAL OWNERSHIP                         BENEFICIAL OWNERSHIP
                                                     PRIOR TO OFFERING                              AFTER OFFERING
                                             ----------------------------------             ------------------------------
                                              SHARES AND                           SHARES    SHARES AND
                                                VESTED       VESTED                BEING       VESTED     VESTED
                                                OPTIONS     OPTIONS    PERCENT    OFFERED     OPTIONS    OPTIONS   PERCENT
                                             ------------ ----------- --------- ----------- ----------- --------- --------
<S>                                          <C>          <C>         <C>       <C>         <C>         <C>       <C>
Hellman & Friedman Capital
 Partners III, L.P.(1) .....................  6,157,027    2,311,590      8.6%   4,748,160       --         --       --
H&F Orchard Partners III, L.P.(1) ..........    448,632      168,270        *      370,558       --         --       --
H&F International Partners III, L.P.(1).....    134,561       50,400        *      111,200       --         --       --
</TABLE>


- ----------
 * Less than one percent.


(1) Hellman  &  Friedman  Capital  Partners III, L.P., H&F Orchard Partners III,
    L.P.  and  H&F  International Partners III, L.P. have notified Y&R that they
    intend  to  distribute  an  aggregate of 1,408,867, 78,074 and 23,361 shares
    of  common  stock,  respectively,  to  some of their limited partners and to
    individuals  and  entities that control the H&F investors. The H&F investors
    also  intend  to exercise all options to purchase shares of Y&R common stock
    held by them on or before the date of the offering.



                                       21
<PAGE>

                                 UNDERWRITING

       Subject  to  the terms and conditions of an Underwriting Agreement, dated
November     , 1999 (the "Underwriting Agreement"), the Underwriters named below
(the  "Underwriters"),  who  are  represented by Bear, Stearns & Co. Inc. ("Bear
Stearns"),  Donaldson, Lufkin & Jenrette Securities Corporation ("DLJ"), Salomon
Smith  Barney  Inc.  ("SSB"),  Banc  of America Securities LLC, Goldman, Sachs &
Co.,  ING  Barings  LLC,  Merrill Lynch & Co., Morgan Stanley & Co. Incorporated
and  Thomas  Weisel  Partners LLC (the "Representatives"), have severally agreed
to  purchase  from  the  selling stockholders the respective number of shares of
common stock set forth opposite their names below.


<TABLE>
<CAPTION>
UNDERWRITERS                                                          NUMBER OF SHARES
- ------------------------------------------------------------------   -----------------
<S>                                                                  <C>
    Bear, Stearns & Co. Inc. .....................................
    Donaldson, Lufkin & Jenrette Securities Corporation ..........
    Salomon Smith Barney Inc. ....................................
    Banc of America Securities LLC ...............................
    Goldman, Sachs & Co. .........................................
    ING Barings LLC ..............................................
    Merrill Lynch, Pierce, Fenner & Smith Incorporated. ..........
    Morgan Stanley & Co. Incorporated ............................
    Thomas Weisel Partners LLC. ..................................
                                                                     -----------------
      Total ......................................................

</TABLE>

       The  Underwriting  Agreement provides that the obligations of the several
Underwriters  to  purchase  and  accept  delivery  of the shares of common stock
offered  by  this  prospectus  are subject to approval by their counsel of legal
matters  and  to  other  conditions set forth in the Underwriting Agreement. The
Underwriters  are obligated to purchase and accept delivery of all the shares of
common   stock   offered   hereby,  other  than  those  shares  covered  by  the
over-allotment option described below, if any are purchased.

       The  Underwriters  initially  propose to offer the shares of common stock
in  part  directly  to the public at the initial public offering price set forth
on  the  cover  page of this prospectus and in part to certain dealers including
the  Underwriters,  at  that  price less a concession not in excess of $     per
share.  The  Underwriters  may  allow, and such dealers may re-allow, to certain
other  dealers a concession not in excess of $      per share. After the initial
offering  of the common stock, the public offering price and other selling terms
may  be  changed  by  the  Representatives  at  any  time  without  notice.  The
Underwriters  do  not  intend  to  confirm sales to any accounts over which they
exercise discretionary authority.

       Each  of  Matthew R. Barger, John M. Pasquesi, Brian M. Powers, Thomas F.
Steyer,  Marco  W.  Hellman,  Mitchell R. Cohen, Joseph M. Niehaus, The Tully M.
Friedman  1997  Charitable  Lead Annuity Trust, The Jackson Street Trust and The
Tully  M. Friedman Revocable Trust is an affiliate of the H&F investors, to whom
the  H&F investors will distribute shares of Y&R common stock in connection with
the  offering.  These individuals and entities will grant to the Underwriters an
option,  exercisable  within  30  days  after  the  date  of this prospectus, to
purchase  from  time to time, in whole or in part, up to an aggregate of 284,000
shares  of  common  stock (consisting of 30,000, 50,000, 11,000, 64,000, 42,000,
15,000,  15,000,  12,000, 20,000 and 25,000 shares, respectively), at the public
offering  price  less  underwriting  discounts and commissions. The Underwriters
may  exercise  this  option  solely  to  cover  over-allotments, if any, made in
connection  with the offering. To the extent that the Underwriters exercise this
option,  each  Underwriter will become obligated, subject to certain conditions,
to  purchase  its  pro  rata  portion  of  these  additional shares based on the
Underwriter's  percentage  underwriting  commitment in the offering as indicated
in the preceding table.

       The  following table shows the per share and total underwriting discounts
to  be  paid  to the Underwriters by the selling stockholders. These amounts are
shown assuming both no


                                       22
<PAGE>

exercise and full exercise of the Underwriters' over-allotment option.





<TABLE>
<CAPTION>
                        NO EXERCISE     FULL EXERCISE
                       -------------   --------------
<S>                    <C>             <C>
Per share ..........   $               $
Total ..............
</TABLE>

       Y&R   and   the   selling  stockholders  have  agreed  to  indemnify  the
Underwriters  against  certain  liabilities,  including  liabilities  under  the
Securities  Act,  or  to  contribute  to  payments  that the Underwriters may be
required to make in respect of those liabilities.

       Y&R  has  agreed  to pay expenses incurred by the selling stockholders in
connection  with  the  offering,  other  than  the  underwriting  discount.  Y&R
estimates  that  the  expenses that it will bear in connection with the offering
will total approximately $550,000.


       Certain  affiliates  of  the  H&F  investors,  who upon completion of the
offering  collectively  will  hold an aggregate of 1,301,239 shares, have agreed
not to:


       o offer,  pledge,  sell, contract to sell, sell any option or contract to
            purchase,  purchase  any  option  or  contract  to  sell,  grant any
            option,  right  or  warrant  to  purchase  or  otherwise transfer or
            dispose  of,  directly  or indirectly, any shares of common stock or
            any  securities  convertible into or exercisable or exchangeable for
            common stock; or

       o enter  into  any  swap  or  other  arrangement  that transfers all or a
            portion  of  the economic consequences associated with the ownership
            of   any   common   stock   (regardless  of  whether  any  of  these
            transactions  are  to be settled by the delivery of common stock, or
            such  other  securities,  in  cash  or otherwise) for a period of 90
            days  after  the  date  of this prospectus without the prior written
            consent of Bear Stearns, DLJ and SSB.


       In  addition, during this period, certain affiliates of the H&F Investors
have  agreed  not to make any demand for, or exercise any right with respect to,
the  registration  of  any  shares of common stock or any securities convertible
into  or  exercisable or exchangeable for common stock without the prior written
consent of Bear Stearns, DLJ and SSB.


       Other  than  in  the  United States, no action has been taken by Y&R, the
selling  stockholders or the Underwriters that would permit a public offering of
the  shares of common stock offered by this prospectus in any jurisdiction where
action  for that purpose is required. The shares of common stock offered by this
prospectus  may  not  be  offered  or sold, directly or indirectly, nor may this
prospectus  or  any other offering material or advertisements in connection with
the  offer  and  sale  of  any  such  shares  of  common stock be distributed or
published  in  any  jurisdiction, except under circumstances that will result in
compliance  with  the  applicable  rules  and  regulations of that jurisdiction.
Persons  into  whose  possession  this  prospectus  comes  are advised to inform
themselves  about  and  to observe any restrictions relating to the offering and
the  distribution  of  this  prospectus.  This prospectus does not constitute an
offer  to  sell  or a solicitation of an offer to buy any shares of common stock
offered  by  this  prospectus  in  any  jurisdiction in which such an offer or a
solicitation is unlawful.

       In  order  to  facilitate the offering, the Underwriters participating in
the  offering  may  engage in transactions that stabilize, maintain or otherwise
affect   the   price  of  the  common  stock  during  and  after  the  offering.
Specifically,  the  Underwriters  may  over-allot  or  otherwise  create a short
position  in  the  common  stock for their own account by selling more shares of
common  stock  than  have  been  sold  to  them by the selling stockholders. The
Underwriters  may  elect  to  cover  this short position by purchasing shares of
common  stock  in  the  open  market  or by exercising the over-allotment option
granted  to  the  Underwriters.  In  addition, the Underwriters may stabilize or
maintain  the  price  of the common stock by bidding for or purchasing shares of
common  stock  in  the  open  market  and  may  impose penalty bids, under which
selling  concessions  allowed  to  syndicate  members  or  other  broker-dealers
participating  in the offering are reclaimed if shares previously distributed in
the  offering  are  repurchased in connection with stabilization transactions or
otherwise.  The  effect  of  these  transactions  may be to stabilize the market
price  of  the  common stock at a level above that which might otherwise prevail
in  the  open  market. The imposition of a penalty bid may also affect the price
of the common stock to the


                                       23
<PAGE>

extent  that  it  discourages  resales of the common stock. No representation is
made  as  to the magnitude or effect of any stabilization or other transactions.
These transactions, if commenced, may be discontinued at any time.

       Thomas   Weisel   Partners   LLC,  one  of  the  Representatives  of  the
underwriters,  was organized and registered as a broker-dealer in December 1998.
Since  December  1998,  Thomas  Weisel  Partners LLC has been named as a lead or
co-manager  on  79 filed public offerings of equity securities, of which 58 have
been  completed,  and has acted as a syndicate member in an additional 41 public
offerings  of  equity  securities.  Thomas Weisel Partners LLC does not have any
material  relationship  with  us  or  any  of  our  officers, directors or other
controlling  persons,  except  with respect to its contractual relationship with
us  pursuant  to the underwriting agreement entered into in connection with this
offering.


       Bear  Stearns,  DLJ  and  other Representatives from time to time perform
investment  banking  and other financial services for Y&R and its affiliates for
which  they  have  received  advisory  or  transaction fees, as applicable, plus
out-of-pocket  expenses,  of the nature and in amounts customary in the industry
for  these financial services. Alan D. Schwartz, an Executive Vice President and
Head  of the Investment Banking Department of Bear Stearns, is a member of Y&R's
board of directors.

                                 LEGAL MATTERS

       The  validity  of  the  shares of common stock offered by this prospectus
will  be  passed  upon  for Y&R by Cleary, Gottlieb, Steen & Hamilton, New York,
New  York.  Certain legal matters in connection with the offering will be passed
upon  for  the  Underwriters  by  Skadden,  Arps, Slate, Meagher & Flom LLP, New
York, New York.

                                    EXPERTS

       The  consolidated financial statements incorporated in this prospectus by
reference  to  the  Annual  Report  on Form 10-K of Young & Rubicam Inc. for the
year  ended  December  31,  1998  have  been  so incorporated in reliance on the
report  of  PricewaterhouseCoopers  LLP,  independent  accountants, given on the
authority of said firm as experts in auditing and accounting.


                                       24
<PAGE>

                             AVAILABLE INFORMATION

       We  have filed with the Securities and Exchange Commission a registration
statement  on  Form S-3. This prospectus is a part of the registration statement
and  does  not  contain  all  of  the  information set forth in the registration
statement.  For  further  information  with respect to Y&R and the common stock,
you  should  refer  to  the registration statement. Statements contained in this
prospectus  as  to the contents of any contract or other document referred to in
this  prospectus  are  not  necessarily  complete.  Where  a  contract  or other
document  is  an exhibit to the registration statement, each of those statements
is  qualified  in  all  respects  by  the  provisions  of  the exhibit, to which
reference is hereby made.

       We  are  required  to  file  annual, quarterly and current reports, proxy
statements  and  other  information with the Securities and Exchange Commission.
You  may  review  the  registration  statement,  as  well  as  reports and other
information  we  have filed, without charge at the Commission's public reference
room  at  450  Fifth  Street,  N.W.,  Washington, D.C. 20549. Copies may also be
obtained  from the Public Reference Section of the Commission, 450 Fifth Street,
N.W.,  Washington,  D.C.  20549  at  prescribed rates or at the Commission's web
site  at  http://www.sec.gov.  These  materials  may  also  be  inspected at the
offices  of  the  New  York  Stock Exchange, 20 Broad Street, New York, New York
10005.  For  further information on the operation of the public reference rooms,
please  call  1-800-SEC-0330.  You  may  also  review  these  statements  at the
regional  offices  of  the  Commission  at 7 World Trade Center, Suite 1300, New
York,  New  York  10048  and  at Citicorp Center, 500 West Madison Street, Suite
1400, Chicago, Illinois, 60661-2511.


       The  SEC  allows us to "incorporate by reference" the information we file
with  them,  which  means  that  we can disclose important information to you by
referring  you  to those documents. The information incorporated by reference is
an  important  part  of this prospectus, and information that we file later with
the   SEC   will   automatically  update  and  supersede  this  information.  We
incorporate  by  reference  the  documents  listed below. We also incorporate by
reference  any  future filings made with the SEC under Sections 13(a), 13(c), 14
or  15(d)  of  the  Securities Exchange Act of 1934 until the termination of the
offering of common stock offered hereby.


       o Y&R's  Annual Report on Form 10-K for the year ended December 31, 1998;


       o Y&R's  Quarterly  Reports  on Form 10-Q for the quarterly periods ended
            March 31, 1999 and June 30, 1999;

       o The  description  of  our  common stock contained in Y&R's registration
            statement   (Registration  No.  001-14093)  on  Form  8-A,  and  any
            amendment   or  report  filed  for  the  purpose  of  updating  that
            description; and


       o The  description  of  our  preferred share purchase rights contained in
            Y&R's  registration  statement  (Registration No. 001-14093) on Form
            8-A,  and  any amendment or report filed for the purpose of updating
            that description.


       We  will  provide without charge to each person, including any beneficial
owner,  to  whom  this  prospectus is delivered, upon written or oral request, a
copy  of  any  or  all  of  the  documents  incorporated  by  reference  in this
prospectus,  other  than  exhibits  to  those  documents, unless the exhibits to
those   documents   are   specifically  incorporated  by  reference  into  those
documents.  Requests  for copies should be directed to Young & Rubicam Inc., 285
Madison  Avenue,  New  York,  New  York  10017,  Attention:  Investor Relations,
telephone (212) 210-3000.


                                       25
<PAGE>

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
      NO  DEALER,  SALESPERSON  OR  OTHER  PERSON  IS  AUTHORIZED  TO  GIVE  ANY
INFORMATION  OR TO REPRESENT ANYTHING NOT CONTAINED IN THIS PROSPECTUS. YOU MUST
NOT  RELY ON ANY UNAUTHORIZED INFORMATION OR REPRESENTATIONS. THIS PROSPECTUS IS
AN  OFFER  TO  SELL OR A SOLICITATION OF AN OFFER TO BUY ONLY THE SHARES OFFERED
BY  THIS  PROSPECTUS, BUT ONLY UNDER CIRCUMSTANCES AND IN JURISDICTIONS WHERE IT
IS  LAWFUL  TO  DO  SO.  THE INFORMATION CONTAINED IN THIS PROSPECTUS IS CURRENT
ONLY AS OF ITS DATE.





               ------------------------------------------------
                               TABLE OF CONTENTS
               ------------------------------------------------


<TABLE>
<CAPTION>
                                             PAGE
                                            -----
<S>                                         <C>
Prospectus Summary ......................    1
Risk Factors ............................    7
Young & Rubicam Inc. ....................   14
Recent Developments .....................   17
Use of Proceeds .........................   18
Selected Consolidated Financial Data.....   18
Selling Stockholders ....................   21
Underwriting ............................   22
Legal Matters ...........................   24
Experts .................................   24
Available Information ...................   25
</TABLE>


- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


[GRAPHIC OMITTED]




                               5,229,918 SHARES

                                 COMMON STOCK





                       --------------------------------
                                  PROSPECTUS
                       --------------------------------
                           BEAR, STEARNS & CO. INC.
                         DONALDSON, LUFKIN & JENRETTE
                             SALOMON SMITH BARNEY
                       --------------------------------
                         BANC OF AMERICA SECURITIES LLC
                             GOLDMAN, SACHS & CO.
                                ING BARINGS LLC
                              MERRILL LYNCH & CO.
                          MORGAN STANLEY DEAN WITTER
                          THOMAS WEISEL PARTNERS LLC



                                      , 1999



- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>

                                    PART II
                    INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

     The  following  table  sets forth the estimated expenses in connection with
the  issuance  and distribution of the common stock being registered, other than
underwriting discounts and commissions.




<TABLE>
<S>                                                                     <C>
Securities and Exchange Commission registration fee .................    $ 67,401
National Association of Securities Dealers, Inc. filing fee .........      30,500
Legal fees and expenses .............................................     200,000
Accounting fees and expenses ........................................     100,000
Printing and engraving expenses .....................................     100,000
Registrar and transfer agent's fee ..................................      25,000
Miscellaneous .......................................................      27,099
                                                                         --------
 Total ..............................................................    $550,000
                                                                         ========

</TABLE>


ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     Article  XI  of  Young & Rubicam Inc.'s Amended and Restated Certificate of
Incorporation provides substantially as follows:

     Section  1.  Elimination  of  Certain Liability of Directors. A director of
the  Company  shall  not  be  personally  liable  to Y&R or its stockholders for
monetary  damages  for  breach  of  fiduciary  duty  as  a  director, except for
liability  (i)  for  any breach of the director's duty of loyalty to the Company
or  its  stockholders,  (ii)  for  acts  or omissions not in good faith or which
involve  intentional  misconduct  or  a  knowing  violation  of law, (iii) under
Section  174  of  the  General Corporation Law of the State of Delaware, or (iv)
for  any  transaction  from  which  the  director  derived  an improper personal
benefit.

     Section 2. Indemnification and Insurance.

     (a)  Right to indemnification. Each person who was or is made a party or is
threatened  to  be  made  a  party  to  or  is  involved  in any action, suit or
proceeding,   whether   civil,   criminal,   administrative   or   investigative
(hereinafter  a "proceeding"), by reason of the fact that he or she, or a person
of  whom  he or she is the legal representative, is or was a director or officer
of  the  Company  or  is  or  was  serving  at  the  request of the Company as a
director,   officer,   employee   or  agent  of  another  corporation  or  of  a
partnership,  joint  venture,  trust or other enterprise, including service with
respect  to  employee  benefit  plans,  whether  the basis of such proceeding is
alleged  action  in  an  official  capacity  as a director, officer, employee or
agent  or  in  any other capacity while serving as a director, officer, employee
or  agent,  shall be indemnified and held harmless by the Company to the fullest
extent  authorized  by  the General Corporation Law of the State of Delaware, as
the  same  exists  or  may  hereafter  be  amended  but, in the case of any such
amendment,  to the fullest extent permitted by law, only to the extent that such
amendment  permits  the  Company  to provide broader indemnification rights than
said  law permitted the Company to provide prior to such amendment), against all
expense,  liability  and  loss  (including, without limitation, attorneys' fees,
judgments,  fines, amounts paid or to be paid in settlement, and excise taxes or
penalties  arising  under  the  Employee Retirement Income Security Act of 1974)
reasonably  incurred or suffered by such person in connection therewith and such
indemnification  shall  continue as to a person who has ceased to be a director,
officer,  employee  or agent and shall inure to the benefit of his or her heirs,
executors  and  administrators;  provided,  however, that, except as provided in
paragraph  (b)  hereof,  the  Company  shall  indemnify  any such person seeking
indemnification  in  connection with a proceeding (or part thereof) initiated by
such  person  only  if  such  proceeding (or part thereof) was authorized by the
Board  of  Directors  of  the Company. The right to indemnification conferred in
this  Section shall  be  a contract right and shall include the right to be paid
by the Company the expenses incurred in


                                      II-1
<PAGE>

defending  any  such  proceeding  in advance of its final disposition; provided,
however,  that,  if  the  General  Corporation  Law  of  the  State  of Delaware
requires,  the payment of such expenses incurred by a director or officer in his
or  her  capacity  as  a  director  or officer (and not in any other capacity in
which  service  was  or  is rendered by such person while a director or officer,
including,  without  limitation, service to an employee benefit plan) in advance
of  the  final  disposition of a proceeding, shall be made only upon delivery to
the  Company  of an undertaking, by or on behalf of such director or officer, to
repay  all  amounts  so  advanced if it shall ultimately be determined that such
director  or  officer  is  not  entitled to be indemnified under this Section or
otherwise.  The  Company  may,  by  action  of  the  Board of Directors, provide
indemnification  to  employees and agents of the Company with the same scope and
effect as the foregoing indemnification of directors and officers.


     (b)  Right  of  Claimant  to  Bring Suit. If a claim under paragraph (a) of
this  Section is  not  paid  in  full  by the Company within thirty days after a
written  claim  has  been  received by the Company, the claimant may at any time
thereafter  bring  suit  against the Company to recover the unpaid amount of the
claim  and, if successful in whole or in part, the claimant shall be entitled to
be  paid  also  the  expense of prosecuting such claim. It shall be a defense to
any  such  action  (other than an action brought to enforce a claim for expenses
incurred  in  defending any proceeding in advance of its final disposition where
the  required undertaking, if any is required, has been tendered to the Company)
that  the  claimant  has  not  met  the  standards  of  conduct  which  make  it
permissible  under  the General Corporation Law of the State of Delaware for the
Company  to  indemnify  the  claimant  for the amount claimed, but the burden of
proving  such  defense  shall  be  on  the  Company.  Neither the failure of the
Company  (including  its  Board  of Directors, independent legal counsel, or its
stockholders)  to  have  made  a determination prior to the commencement of such
action  that  indemnification  of  the  claimant  is proper in the circumstances
because  he  or  she has met the applicable standard of conduct set forth in the
General  Corporation  Law  of the State of Delaware, nor an actual determination
by  the Company (including its Board of Directors, independent legal counsel, or
its  stockholders)  that  the  claimant  has not met such applicable standard of
conduct,  shall  be  a  defense  to  the action or create a presumption that the
claimant has not met the applicable standard of conduct.


     (c)  Non-Exclusivity  of  Rights.  The  right  to  indemnification  and the
payment  of  expenses incurred in defending a proceeding in advance of its final
disposition  conferred in this Section shall not be exclusive of any other right
which  any  person may have or hereafter acquire under any statute, provision of
the  Certificate  of  Incorporation,  By-law, agreement, vote of stockholders or
disinterested directors or otherwise.


     (d)  Insurance.  The  Company  may  maintain  insurance, at its expense, to
protect  itself  and  any director, officer, employee or agent of the Company or
another  corporation,  partnership,  joint  venture,  trust  or other enterprise
against  any  such  expense, liability or loss, whether or not the Company would
have  the power to indemnify such person against such expense, liability or loss
under the General Corporation Law of the State of Delaware.


     Section  145  of  the  General  Corporation  Law  of  the State of Delaware
provides as follows:


       (a)  A corporation shall have power to indemnify any person who was or is
   a  party  or  is  threatened to be made a party to any threatened, pending or
   completed   action,   suit   or   proceeding,   whether   civil,   criminal,
   administrative  or  investigative (other than an action by or in the right of
   the  corporation)  by  reason  of  the  fact  that  the  person  is  or was a
   director,  officer,  employee  or  agent  of  the  corporation,  or is or was
   serving  at  the  request of the corporation as a director, officer, employee
   or  agent  of another corporation, partnership, joint venture, trust or other
   enterprise,  against  expenses  (including attorneys' fees), judgments, fines
   and  amounts  paid  in  settlement  actually  and  reasonably incurred by the
   person  in  connection  with  such  action,  suit or proceeding if the person
   acted  in  good faith and in a manner the person reasonably believed to be in
   or  not  opposed  to the best interests of the corporation, and, with respect
   to  any  criminal  action  or  proceeding, had no reasonable cause to believe
   the  person's  conduct  was  unlawful. The termination of any action, suit or
   proceeding  by  judgment,  order,  settlement,  conviction, or upon a plea of
   nolo   contendere   or  its  equivalent,  shall  not,  of  itself,  create  a
   presumption that the


                                      II-2
<PAGE>

   person  did  not  act  in  good  faith  and  in  a  manner  which  the person
   reasonably  believed  to  be  in  or not opposed to the best interests of the
   corporation,  and,  with  respect  to  any criminal action or proceeding, had
   reasonable cause to believe that the person's conduct was unlawful.


       (b)  A corporation shall have power to indemnify any person who was or is
   a  party  or  is  threatened to be made a party to any threatened, pending or
   completed  action  or suit by or in the right of the corporation to procure a
   judgment  in  its  favor  by  reason  of the fact that the person is or was a
   director,  officer,  employee  or  agent  of  the  corporation,  or is or was
   serving  at  the  request of the corporation as a director, officer, employee
   or  agent  of another corporation, partnership, joint venture, trust or other
   enterprise   against   expenses  (including  attorneys'  fees)  actually  and
   reasonably  incurred  by  the  person  in  connection  with  the  defense  or
   settlement  of  such  action or suit if the person acted in good faith and in
   a  manner  the person reasonably believed to be in or not opposed to the best
   interests  of  the  corporation  and  except that no indemnification shall be
   made  in  respect of any claim, issue or matter as to which such person shall
   have  been  adjudged  to  be liable to the corporation unless and only to the
   extent  that  the Court of Chancery or the court in which such action or suit
   was  brought  shall determine upon application that, despite the adjudication
   of  liability  but  in view of all the circumstances of the case, such person
   is  fairly  and  reasonably entitled to indemnity for such expenses which the
   Court of Chancery or such other court shall deem proper.


       (c)  To  the  extent  that  a  present or former director or officer of a
   corporation  has  been  successful  on  the merits or otherwise in defense of
   any  action,  suit  or  proceeding  referred to in subsections (a) and (b) of
   this  section,  or  in  defense  of  any claim, issue or matter therein, such
   person  shall  be  indemnified  against  expenses (including attorneys' fees)
   actually and reasonably incurred by such person in connection therewith.


       (d)  Any  indemnification  under  subsections (a) and (b) of this section
   (unless  ordered  by  a  court)  shall  be  made  by  the corporation only as
   authorized  in  the  specific  case upon a determination that indemnification
   of  the  present  or former director, officer, employee or agent is proper in
   the  circumstances  because  the  person  has  met the applicable standard of
   conduct  set  forth  in  subsections  (a)  and  (b)  of  this  section.  Such
   determination  shall  be  made, with respect to a person who is a director or
   officer  at  the  time  of  such determination, (1) by a majority vote of the
   directors  who  are  not  parties  to  such  action, suit or proceeding, even
   though  less  than  a  quorum,  or  (2) by  a  committee  of  such  directors
   designated  by  majority  vote  of  such  directors,  even though less than a
   quorum,  or  (3) if  there  are  no  such  directors, or if such directors so
   direct,  by  independent  legal  counsel  in a written opinion, or (4) by the
   stockholders.


       (e)  Expenses  (including  attorneys'  fees)  incurred  by  an officer or
   director  in  defending  any civil, criminal, administrative or investigative
   action,  suit  or proceeding may be paid by the corporation in advance of the
   final  disposition  of  such  action,  suit  or proceeding upon receipt of an
   undertaking  by  or  on  behalf  of  such  director  or officer to repay such
   amount  if  it  shall  ultimately  be  determined  that  such  person  is not
   entitled  to  be  indemnified  by  the  corporation  as  authorized  in  this
   section.  Such  expenses  (including  attorneys'  fees)  incurred  by  former
   directors  and  officers  or  other  employees and agents may be so paid upon
   such terms and conditions, if any, as the corporation deems appropriate.


       (f)  The  indemnification  and  advancement  of  expenses provided by, or
   granted  under,  the  other  subsections  of this section shall not be deemed
   exclusive  of  any  other  rights  to  which those seeking indemnification or
   advancement  of  expenses may be entitled under any bylaw, agreement, vote of
   stockholders  or  disinterested  directors or otherwise, both as to action in
   such  person's  official  capacity and as to action in another capacity while
   holding such office.


       (g)  A corporation shall have power to purchase and maintain insurance on
   behalf  of  any  person  who is or was a director, officer, employee or agent
   of  the  corporation,  or is or was serving at the request of the corporation
   as   a   director,   officer,  employee  or  agent  of  another  corporation,
   partnership,  joint  venture, trust or other enterprise against any liability
   asserted


                                      II-3
<PAGE>

   against  such  person  and  incurred  by such person in any such capacity, or
   arising  out  of such person's status as such, whether or not the corporation
   would  have  the  power to indemnify such person against such liability under
   this section.

       (h)  For  purposes of this section, references to "the corporation" shall
   include,   in   addition   to  the  resulting  corporation,  any  constituent
   corporation  (including  any  constituent  of  a  constituent)  absorbed in a
   consolidation  or  merger  which,  if  its  separate existence had continued,
   would  have  had  power  and  authority to indemnify its directors, officers,
   and  employees  or  agents,  so  that  any  person  who is or was a director,
   officer,  employee  or  agent  of  such constituent corporation, or is or was
   serving  at  the  request  of  such  constituent  corporation  as a director,
   officer,  employee  or  agent  of  another  corporation,  partnership,  joint
   venture,  trust  or  other enterprise, shall stand in the same position under
   this  section  with respect to the resulting or surviving corporation as such
   person  would  have  respect  to such constituent corporation if its separate
   existence had continued.

       (i)  For  purposes  of  this  section,  references to "other enterprises"
   shall  include  employee  benefit  plans; references to "fines" shall include
   any  excise  taxes  assessed on a person with respect to any employee benefit
   plan;  and  references to "servicing at the request of the corporation" shall
   include  any  service  as  a  director,  officer,  employee  or  agent of the
   corporation   which   imposes  duties  on,  or  involves  services  by,  such
   director,  officer,  employee,  or  agent with respect to an employee benefit
   plan,  its  participants  or  beneficiaries;  and  a person who acted in good
   faith  and  in a manner such person reasonably believed to be in the interest
   of  the  participants  and beneficiaries of an employee benefit plan shall be
   deemed  to  have  acted in a manner "not opposed to the best interests of the
   corporation" as referred to in this section.

       (j)  The indemnification and advancement of expense proved by, or granted
   pursuant  to,  this  section shall, unless otherwise provided when authorized
   or  ratified,  continue  as  to  a  person  who  has ceased to be a director,
   officer,  employee  or  agent  and  shall  inure to the benefit of the heirs,
   executors and administrators of such a person.

       (k)  The  Court  of Chancery is hereby vested with exclusive jurisdiction
   to   hear   and   determine  all  actions  for  advancement  of  expenses  or
   indemnification  brought  under  this  section or under any bylaw, agreement,
   vote  of  stockholders or disinterested directors, or otherwise. The Court of
   Chancery  may  summarily  determine  a  corporation's  obligation  to advance
   expenses (including attorneys' fees).

     Section  5  of  the  Young & Rubicam Inc. Management Voting Trust Agreement
provides substantially as follows:

     The  Company  hereby  agrees  to  assume  liability  for  and  does  hereby
indemnify,  protect,  save  and  hold  harmless  the  Voting  Trustees and their
successors,  assigns,  agents  and  servants  to the full extent lawful from and
against  any  and  all  liabilities,  obligations,  losses,  damages, penalties,
taxes,  claims,  actions,  suits,  costs,  expenses  or disbursements (including
legal  fees  and expenses) of any kind and nature whatsoever ("Losses") that may
be  imposed,  incurred by or asserted against the Voting Trustees or any of them
individually  in  any  way  relating  to  or arising under the Management Voting
Trust  Agreement  or  the  enforcement of any of the terms thereof or in any way
relating  to  or arising out of the administration of the trusts created thereby
or  the action or inaction of the Management Voting Trust thereunder, unless the
Company  shall  sustain  the  burden of proving by clear and convincing evidence
that  such  Losses  were proximately caused by an act or omission on the part of
such  Voting Trustee or Voting Trustees that was not taken in good faith or that
was  not  reasonably  believed  to be in or not opposed to the best interests of
the  Company  and the Management Investors as a group. The Company shall advance
to  any  Voting  Trustee  all  reasonable expenses in connection with litigation
arising  under  the  Management Voting Trust Agreement or the enforcement of any
of  the  terms  thereof  or  in  any  way  relating  to  or  arising  out of the
administration  of  the  trusts created thereby or the action or inaction of the
Management  Voting  Trust thereunder, including, but not limited to, expenses in
connection  with  litigation  in  which  such Voting Trustee purports to seek to
enforce  any  portion of the Management Voting Trust Agreement. A Voting Trustee
shall  be  required  to execute an undertaking agreeing to repay the Company the
amount  so  advanced  in  the event it is ultimately determined that such Voting
Trustee is not entitled to


                                      II-4
<PAGE>

indemnification  with  respect  to such Losses, but the Voting Trustee shall not
be  required  to  give  a  bond  or  any  security  for  the advancement of such
expenses.  To  the  extent  insurance  is  available  on commercially reasonable
terms,  the  Company  will  procure and maintain (for the benefit of the Company
and  the Voting Trustees) insurance covering the Voting Trustees at least to the
extent  their  conduct  would  give rise to indemnification under the Management
Voting  Trust  Agreement.  The  provisions  contained  in  this  indemnification
section  shall survive the termination of the Management Voting Trust Agreement.


     The  Young  &  Rubicam  Holdings  Inc. Restricted Stock Plan and Management
Stock  Option  Plan each provide that no member of the Compensation Committee of
the  board  of  directors  or  of the board of directors shall be liable for any
action  or  determination  made  in  good faith with respect to such plan or any
grant  under  such plan. The Restricted Stock Plan and the Management Stock Plan
each  provide  that  to  the  fullest extent permitted by law, the Company shall
indemnify  and  save  harmless each person made or threatened to be made a party
to  any  civil  or criminal action or proceeding by reason of the fact that such
person,  or  such  person's  testator  or  intestate,  is or was a member of the
Compensation  Committee of the board of directors. The Young & Rubicam Inc. 1997
Incentive  Compensation  Plan  (the  "1997  ICP") provides that no member of the
Compensation  Committee  of the board of directors or any officer or employee of
Y&R  or  an  affiliate  acting at the direction or on behalf of the Compensation
Committee  shall  be  personally liable for any action or determination taken or
made  in  good  faith  with  respect  to  the 1997 ICP, and shall, to the extent
permitted  by law, be fully indemnified and protected by Y&R with respect to any
such action or determination.

     Young  &  Rubicam  Inc.  also carries liability insurance covering officers
and directors.

     Pursuant  to  the proposed form of Underwriting Agreement, the Underwriters
have  agreed  to indemnify the directors and officers of Young & Rubicam Inc. in
certain circumstances.


ITEM 16. EXHIBITS.






<TABLE>
<CAPTION>
 EXHIBIT
   NO                                                DESCRIPTION
- --------      -----------------------------------------------------------------------------------------
<S>      <C>  <C>
 1.1     --   Form of Underwriting Agreement.*
 4.1     --   Specimen Certificate of Common Stock of Y&R (incorporated by reference from Exhibit 4.1
              to the Registration Statement on Form S-1 (File No. 333-46929) filed by Y&R).
 4.2     --   Rights Agreement, dated as of May 1, 1998 (incorporated by reference from Exhibit 4.9 to
              the Registration Statement on Form S-8 (File No. 333-57605) filed by Y&R).
 4.3     --   Certificate of Designation for Y&R's Cumulative Participating Junior Preferred Stock
              (incorporated by reference from Exhibit 4.3 to the Registration Statement on Form S-1
              (File No. 333-66883) filed by Y&R).
 5.1     --   Opinion of Cleary, Gottlieb, Steen & Hamilton, counsel to Y&R, as to the legality of the
              shares of Common Stock being registered.*
23.1     --   Consent of PricewaterhouseCoopers LLP.
23.2     --   Consent of Cleary, Gottlieb, Steen & Hamilton (included in opinion to be filed as
              Exhibit 5.1).*
24.1     --   Powers of Attorney (included on signature pages).**
</TABLE>


- ----------

 * To be filed by amendment.
** Previously filed.


                                      II-5
<PAGE>

ITEM 17. UNDERTAKINGS

     The undersigned registrant hereby undertakes:

       (a) That,  for purposes of determining any liability under the Securities
    Act  of  1933,  each  filing  of  the registrant's annual report pursuant to
    Section 13(a)  or  15(d)  of the Securities Exchange Act of 1934 (and, where
    applicable,  each  filing  of  an  employee  benefit  plan's  annual  report
    pursuant  to  Section  15(d) of the Securities Exchange Act of 1934) that is
    incorporated  by  reference in the registration statement shall be deemed to
    be   a  new  registration  statement  relating  to  the  securities  offered
    therein,  and  the  offering of such securities at that time shall be deemed
    to be the initial bona fide offering thereof.

       (b) Insofar   as   indemnification  for  liabilities  arising  under  the
    Securities  Act  of  1933  may  be  permitted  to  directors,  officers  and
    controlling   persons   of   the   registrant   pursuant  to  the  foregoing
    provisions,  or  otherwise,  the  registrant  has  been  advised that in the
    opinion  of  the  Securities and Exchange Commission such indemnification is
    against  public  policy  as  expressed in the Securities Act of 1933 and is,
    therefore,  unenforceable.  In  the  event  that a claim for indemnification
    against  such  liabilities  (other  than  the  payment  by the registrant of
    expenses  incurred  or  paid by a director, officer or controlling person of
    the   registrant   in   the  successful  defense  of  any  action,  suit  or
    proceeding)  is  asserted by such director, officer or controlling person in
    connection  with  the  securities  being  registered,  the  registrant will,
    unless  in  the  opinion  of  its  counsel  the  matter  has been settled by
    controlling  precedent,  submit  to  a court of appropriate jurisdiction the
    question  of  whether such indemnification by it is against public policy as
    expressed  in  the  Securities  Act  and  will  be  governed  by  the  final
    adjudication of such issue.

       (c) (1) That   for  purposes  of  determining  any  liability  under  the
        Securities  Act  of  1933,  the  information  omitted  from  the form of
        prospectus  filed  as  part  of  this Registration Statement in reliance
        upon  Rule  430A  and  contained  in  a  form of prospectus filed by the
        registrant  pursuant  to  Rule  424(b)(1)  or  (4)  or  497(h) under the
        Securities  Act  of 1933 shall be deemed to be part of this Registration
        Statement as of the time it was declared effective.

          (2) That  for  the  purpose  of  determining  any  liability under the
   Securities  Act,  each  post-effective  amendment  that  contains  a  form of
   prospectus  shall  be  deemed  to be a new registration statement relating to
   the  securities  offered therein, and the offering of such securities at that
   time shall be deemed to be the initial bona fide offering thereof.


                                      II-6
<PAGE>

                                  SIGNATURES



     Pursuant  to the requirements of the Securities Act of 1933, the registrant
certifies  that  it  has  reasonable grounds to believe that it meets all of the
requirements  for filing on Form S-3 and has duly caused this Amendment No. 1 to
Registration  Statement to be signed on its behalf by the undersigned, thereunto
duly  authorized,  in  the  City  of New York, State of New York, on November 9,
1999.




                                        YOUNG & RUBICAM INC.



                                        By: /s/ Stephanie W. Abramson
                                           ------------------------------------


                                           Name: Stephanie W. Abramson
                                           Title:  Executive  Vice President and

                                                  General Counsel



     Pursuant   to  the  requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.





<TABLE>
<CAPTION>
           SIGNATURE                              TITLE                         DATE
- -------------------------------   ------------------------------------   -----------------
<S>                               <C>                                    <C>
                *                 Chairman of the Board and Chief        November 9, 1999
- -----------------------------
                                  Executive Officer
         Peter A. Georgescu
                                  (principal executive officer)
                *                 Vice Chairman, Chief Financial         November 9, 1999
- -----------------------------
                                  Officer and Director
        Michael J. Dolan
                                  (principal financial officer)
                *                 Senior Vice President, Finance         November 9, 1999
- -----------------------------
                                  (principal accounting officer)
        Jacques Tortoroli
                *                 Chief Creative Officer                 November 9, 1999
- -----------------------------
                                  and Director
         Edward H. Vick
                *                 President, Chief Operating Officer     November 9, 1999
- -----------------------------
                                  and Director
         Thomas D. Bell, Jr.
                *                 Director                               November 9, 1999
- -----------------------------
          F. Warren Hellman
                *                 Director                               November 9, 1999
- -----------------------------
          Richard S. Bodman
                *                 Director                               November 9, 1999
- -----------------------------
    Philip U. Hammarskjold
</TABLE>


                                      II-7
<PAGE>



<TABLE>
<CAPTION>
           SIGNATURE                 TITLE            DATE
- -------------------------------   ----------   -----------------
<S>                               <C>          <C>
                *                 Director     November 9, 1999
- -----------------------------
     Sir Christopher Lewinton
                *                 Director     November 9, 1999
- -----------------------------
          Alan D. Schwartz
                *                 Director     November 9, 1999
- -----------------------------
        John F. McGillicuddy

</TABLE>



By: /s/ Stephanie W. Abramson
     ---------------------
     Name: Stephanie W. Abramson
     Title: Attorney-in-Fact



                                      II-8
<PAGE>

                                 EXHIBIT INDEX






<TABLE>
<CAPTION>
  EXHIBIT
    NO                                                 DESCRIPTION
- ----------      -----------------------------------------------------------------------------------------
<S>        <C>  <C>
  1.1      --   Form of Underwriting Agreement.*
  4.1      --   Specimen Certificate of Common Stock of Y&R (incorporated by reference from Exhibit 4.1
                to the Registration Statement on Form S-1 (File No. 333-46929) filed by Y&R).
  4.2      --   Rights Agreement, dated as of May 1, 1998 (incorporated by reference from Exhibit 4.9 to
                the Registration Statement on Form S-8 (File No. 333-57605) filed by Y&R).
  4.3      --   Certificate of Designation for Y&R's Cumulative Participating Junior Preferred Stock
                (incorporated by reference from Exhibit 4.3 to the Registration Statement on Form S-1
                (File No. 333-66883) filed by Y&R).
  5.1      --   Opinion of Cleary, Gottlieb, Steen & Hamilton, counsel to Y&R, as to the legality of the
                shares of Common Stock being registered.*
 23.1      --   Consent of PricewaterhouseCoopers LLP.
 23.2      --   Consent of Cleary, Gottlieb, Steen & Hamilton (included in opinion to be filed as
                Exhibit 5.1).*
 24.1      --   Powers of Attorney (included on signature pages).**
</TABLE>


- ----------

 * To be filed by amendment.
** Previously filed.



                                                                    EXHIBIT 23.1





                       CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to the  incorporation  by  reference  in this  Registration
Statement  on Form S-3 of our report  dated  February  16, 1999  relating to the
consolidated  financial  statements,  which  appears  in Young & Rubicam  Inc.'s
Annual Report on Form 10-K for the year ended December 31, 1998. We also consent
to the  application of such report to the Financial  Statement  Schedule for the
years ended December 31, 1996,  1997 and 1998 listed in the  accompanying  index
when such schedule is read in conjunction with the financial statements referred
to in our report.  The audits  referred to in such  report  also  included  this
schedule.  We also consent to the reference to us under the heading "Experts" in
such Registration Statement.


/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
New York, New York
November 9, 1999



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