YOUNG & RUBICAM INC
DEF 14A, 1999-04-09
ADVERTISING AGENCIES
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                                  SCHEDULE 14A
                                 (RULE 14A-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
                PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:


[ ]  Preliminary Proxy Statement        [ ]  Confidential,   for   Use  of  the
                                             Commission Only
                                             (as permitted by Rule 14a-6(e)(2))

[X]  Definitive Proxy Statement

[ ]  Definitive Additional Materials

[ ]  Soliciting Material Pursuant to Section 240.14-11(c) or Section 240.14a-12

                                   FILING BY:
                              YOUNG & RUBICAM INC.
                (Name of Registrant as Specified in Its Charter)
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rule 14a-6(i)(1) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

     (2)  Aggregate number of securities to which transaction applies:

     (3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange Act Rule 0-11:

     (4)  Proposed maximum aggregate value of transaction:

     (5)  Total fee paid:

[ ]  Fee paid previously with preliminary materials:

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     (1)  Amount Previously Paid:

     (2)  Form, Schedule or Registration Statement No.:

     (3)  Filing Party:

     (4)  Date Filed:


<PAGE>

                                                     [YOUNG & RUBICAM INC. LOGO]
                                                             285 Madison Avenue
                                                        New York, New York 10017



                                                                  April 9, 1999


Fellow Stockholders:

     You are cordially  invited to attend the Annual Meeting of  Stockholders of
Young & Rubicam  Inc.  on May 14,  1999,  at 10:00 a.m.,  New York time,  at the
Sheraton Hotel & Towers,  Executive  Conference  Center, 811 Seventh Avenue, New
York, New York.

     This Proxy Statement contains details on the meeting. You will also find an
enclosed Proxy Card to register your vote on important business matters.

     We hope you will be able to attend. Thank you for your continued support.


                                            Cordially,


                                            Peter A. Georgescu
                                            Chairman of the Board



YOUR  VOTE IS  IMPORTANT.  YOU ARE  REQUESTED  TO  COMPLETE,  DATE  AND SIGN THE
ACCOMPANYING PROXY AND RETURN IT PROMPTLY IN THE ENCLOSED POSTAGE-PAID ENVELOPE.

<PAGE>



                              YOUNG & RUBICAM INC.
                               285 MADISON AVENUE
                            NEW YORK, NEW YORK 10017

                               ------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON MAY 14, 1999


To the Stockholders of
Young & Rubicam Inc.:

     You are cordially  invited to attend the Annual Meeting of  Stockholders of
Young & Rubicam  Inc.,  a  Delaware  corporation,  which will be held on May 14,
1999, at 10:00 a.m.,  New York time, at the Sheraton  Hotel & Towers,  Executive
Conference Center, 811 Seventh Avenue, New York, New York.

     The purposes of the Annual Meeting are:

          (1) To elect  three  (3) Class I  Directors,  each to serve for a term
     expiring  at the  Annual  Meeting  of  Stockholders  in 2002 and  until his
     successor is duly elected and qualified;

          (2) To ratify and approve the Company's  1997  Incentive  Compensation
     Plan (as more fully set forth in the attached Proxy Statement);

          (3) To ratify the  appointment  of  PricewaterhouseCoopers  LLP as the
     Company's independent auditors for the year ending December 31, 1999; and

          (4) To transact  such other  business as may properly  come before the
     Annual Meeting or any adjournments thereof.

     A copy of the  Company's  Annual  Report to  Stockholders,  Proxy and Proxy
Statement are being mailed together with this notice.

     Only  stockholders of record at the close of business on March 26, 1999 are
entitled  to notice of and to vote at the Annual  Meeting  and any  adjournments
thereof.  You may vote in person or by Proxy.  Mailing your completed Proxy will
not  prevent  you  from  voting  in  person  at the  Annual  Meeting.  A list of
stockholders  entitled  to  vote  at the  Annual  Meeting  shall  be open to the
examination of any stockholder for any purpose germane to the Annual Meeting for
a period of at least ten days prior to the date of the Annual Meeting. Such list
shall be available,  during normal business  hours,  at the Company's  principal
executive  offices at 285 Madison  Avenue,  New York, New York, care of Investor
Relations.

     You are cordially invited to attend the Annual Meeting.  It is important to
you and to the Company that your shares be voted at the Annual Meeting.


                                             By Order of the Board of Directors,


                                             Stephanie W. Abramson, Secretary


April 9, 1999

                                IMPORTANT NOTICE

WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING IN PERSON, YOU ARE URGED TO
READ THE ATTACHED PROXY  STATEMENT  CAREFULLY AND THEN TO SIGN,  DATE AND RETURN
THE  ACCOMPANYING  PROXY IN THE  ENCLOSED  POSTAGE-PAID  ENVELOPE.  IF YOU LATER
DESIRE TO REVOKE  YOUR  PROXY FOR ANY  REASON,  YOU MAY DO SO IN THE  MANNER SET
FORTH IN THE PROXY STATEMENT.

<PAGE>



                              YOUNG & RUBICAM INC.

                              ------------------

                                 PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON MAY 14, 1999

     This  Proxy  Statement  and the  accompanying  proxy  materials  are  being
furnished  to  you  as a  stockholder  of  Young  &  Rubicam  Inc.,  a  Delaware
corporation,  in  connection  with the  solicitation  of Proxies by the Board of
Directors  of the Company for use at the Annual  Meeting of  Stockholders.  This
Annual Meeting will be held at the Sheraton Hotel & Towers, Executive Conference
Center,  811 Seventh Avenue, New York, New York, on May 14, 1999, at 10:00 a.m.,
New York time. A Proxy for the Annual Meeting is enclosed.  The Proxy  Statement
and the  accompanying  Proxy  materials,  together  with a copy of the Company's
Annual Report to  Stockholders  for the year ended  December 31, 1998, are first
being sent to stockholders on or about April 9, 1999.

     At the Annual Meeting, you will be asked:

     o    to consider  and vote upon the election of three (3) Class I Directors
          of the Company;

     o    to ratify and approve the Company's 1997 Incentive Compensation Plan;

     o    to  ratify  the  appointment  of  PricewaterhouseCoopers  LLP  as  the
          Company's  independent auditors for the year ending December 31, 1999;
          and

     o    to consider and vote upon any other  business  that may properly  come
          before the Annual Meeting.

     The principal  executive  offices of the Company are located at 285 Madison
Avenue,  New York, New York 10017,  and its telephone  number at that address is
(212) 210-3000.

     The date of this Proxy Statement is April 9, 1999.

YOUR  VOTE IS  IMPORTANT.  YOU ARE  REQUESTED  TO  COMPLETE,  DATE  AND SIGN THE
ACCOMPANYING PROXY AND RETURN IT PROMPTLY IN THE ENCLOSED POSTAGE-PAID ENVELOPE.

<PAGE>



                          VOTING PROCEDURES AND PROXIES

VOTING RIGHTS

     Each holder of record of the  Company's  common  stock,  par value $.01 per
share (the "Common  Stock"),  on the Record Date (March 26, 1999) is entitled to
notice of and to vote at the  Annual  Meeting.  Each  holder  of record  will be
entitled  to one vote for each  share  held on all  matters  to come  before the
Annual  Meeting of  Stockholders.  At the close of business on the Record  Date,
there were outstanding  66,521,003 shares of Common Stock (excluding shares held
by the Company in treasury). There were also 87 shares of Money Market Preferred
Stock  outstanding  on the Record  Date,  which are entitled to one-tenth of one
vote per share. A quorum (the presence,  in person or by Proxy,  of stockholders
holding  shares of Common  Stock  constituting  a  majority  of the  issued  and
outstanding Common Stock and entitled to vote at the Annual Meeting) is required
to vote upon proposals at the Annual  Meeting.  Assuming a quorum is present,  a
plurality  of votes  present at the  Annual  Meeting  is  required  to elect the
nominees  for  Director,  meaning  that  the  Director  nominees  with  the most
affirmative  votes will be elected.  The affirmative vote of a majority of votes
cast at the  Annual  Meeting is  required  to approve  each other  matter.  With
respect to the election of  Directors,  only shares that are voted in favor of a
particular  Director nominee will be counted towards achievement of a plurality;
where a  stockholder  properly  withholds  authority  to vote  for a  particular
Director nominee,  such shares will not be counted towards such nominee's or any
other nominee's achievement of plurality. With respect to the other proposals to
be voted upon:  (i) if a stockholder  abstains  from voting on a proposal,  such
shares are considered  present at the meeting for quorum  purposes but they will
not have the effect of either an  affirmative  or  negative  vote and (ii) under
Delaware law,  shares  registered in the names of brokers or other "street name"
nominees  for  which  proxies  are  voted  on some but not all  matters  will be
considered to be voted only as to those  matters  actually  voted,  and will not
have the effect of either an affirmative or negative vote as to the matters with
respect to which the broker  does not have  authority  to vote and a  beneficial
holder has not provided  voting  instructions  (commonly  referred to as "broker
non-votes").

PROXIES

     If the  accompanying  Proxy is properly  executed and returned,  the shares
represented  by the Proxy  will be voted in  accordance  with your  instructions
specified  in the Proxy.  If your Proxy is  executed  and  returned  without any
voting  instructions,  your  shares  will be  voted  in  favor of (i) all of the
nominees for election to the Board of Directors  listed in this Proxy  Statement
and named in the accompanying  Proxy,  (ii) the ratification and approval of the
Company's 1997 Incentive  Compensation  Plan and (iii) the  ratification  of the
appointment of PricewaterhouseCoopers  LLP as the Company's independent auditors
for the year ending  December 31,  1999.  The Board does not intend to bring any
other  matters  before the Annual  Meeting and is not aware of any matters which
will come before the Annual Meeting other than as described herein.  However, it
is the intention of each of the persons named in the accompanying  Proxy to vote
the Proxy on behalf of the stockholders  they represent in accordance with their
discretion  with respect to any such other  matters  properly  coming before the
Annual Meeting.

     You may revoke  your  Proxy at any time prior to the voting  thereof on any
matter (without,  however, affecting any vote taken prior to such revocation). A
Proxy may be revoked by (i) filing with  Stephanie W.  Abramson,  Executive Vice
President,  General  Counsel and Secretary of the Company at 285 Madison Avenue,
New York, New York 10017, a written notice of revocation or a subsequently dated
Proxy at any time prior to the time it has been voted at the Annual Meeting,  or
(ii) by  attending  the  Annual  Meeting  and  voting in person  (although  your
attendance  at the Annual  Meeting,  without  voting or formally  revoking  your
Proxy, will not constitute revocation of a Proxy).


                                        2

<PAGE>



                       PROPOSAL 1 -- ELECTION OF DIRECTORS

     The Company has a classified Board of Directors consisting of three Class I
Directors,  three Class II Directors and four Class III  Directors.  The current
terms of the Directors  continue until the Annual Meetings of Stockholders to be
held  in  1999,  2000,  and  2001,  respectively,  and  until  their  respective
successors are elected and qualified. At each Annual Meeting of Stockholders,  a
class of  Directors  is elected  for a full term of three  years to succeed  the
class of Directors whose terms expire at such Annual Meeting.

     The following  information  is furnished for the three nominees for Class I
Directors  and for the  Directors  who will  continue in office after the Annual
Meeting until the expiration of their respective  terms. Your Board of Directors
has  unanimously  recommended  the election of the nominees named below.  Unless
otherwise  instructed,  it  is  the  intention  of  the  persons  named  in  the
accompanying  Proxy to vote all shares of Common Stock  represented  by properly
executed  Proxies for the three nominees to the Board of Directors  named below.
The Company  has no reason to believe  that any such  nominee  will be unable to
serve as a Director if elected,  but if any nominee should  subsequently  become
unavailable  to serve as a  Director,  the persons  named as  proxies,  or their
respective substitutes,  may, in their discretion, vote for a substitute nominee
designated by the Board of Directors, or, alternatively,  the Board of Directors
may reduce the number of Directors to be elected at the Annual Meeting.

   Nominees for Class I Director -- Terms to Expire in 2002

     F.  Warren  Hellman,  age 64,  has been a  Director  of the  Company  since
December  1996.  Mr.  Hellman is Chairman of Hellman & Friedman LLC  ("Hellman &
Friedman"),  a private investment company he founded in 1984. Prior thereto, Mr.
Hellman was President and a Director of Lehman Brothers,  as well as head of its
Investment  Banking Division,  and Chairman of Lehman  Corporation (a closed-end
investment  company).  Mr.  Hellman serves on the Board as a  representative  of
Hellman & Friedman.  Mr.  Hellman is a member of the Board of  Directors of Levi
Strauss & Co., Franklin Resources, Inc., II Fornaio (America) Corp. and PowerBar
Inc., as well as a number of private and venture-backed companies.

     Alan D. Schwartz, age 49, has been a Director of the Company since December
1996. Mr.  Schwartz has been Executive Vice President and Head of the Investment
Banking Department at Bear, Stearns & Co. Inc. since 1989. He is a member of the
Executive  Committee of the parent company,  The Bear Stearns Companies Inc. Mr.
Schwartz  joined Bear Stearns in 1976. Mr.  Schwartz is a member of the Board of
Directors of Unique Casual Restaurants, Inc.

     Edward H. Vick,  age 55, has been Chief  Operating  Officer of the  Company
since  November 1997 and a Director  since  February 1998. Mr. Vick was Chairman
and Chief Executive  Officer of Young & Rubicam  Advertising  from April 1996 to
September 1998 and was President and Chief Executive  Officer of Young & Rubicam
New York from  February  1994 to April  1996.  He began his career with Benton &
Bowles and was a Senior Vice President of Ogilvy & Mather. From 1985 to 1991, he
was President and Chief Operating Officer of Ammirati & Puris. In 1992, Mr. Vick
came to the Company as  President  and Chief  Executive  Officer of its branding
consultancy and strategic design firm, Landor  Associates.  Mr. Vick is a member
of the Board of  Directors  of The United  Negro  College  Fund and the American
Foundation for AIDS Research, and a member of the Advisory Board of Directors of
the University of North Carolina and of Northwestern University.


                                       3

<PAGE>



VOTE REQUIRED

     Election  of  Directors  is by a  plurality  vote.  Accordingly,  the three
persons  nominated  in  accordance  with the  Company's  by-laws who receive the
greatest number of affirmative votes will be elected.

                    YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE
                        FOR THE NOMINEES TO THE BOARD OF
                         DIRECTORS TO CONTINUE IN OFFICE

OTHER DIRECTORS

   Class II Directors -- Terms to Expire in 2000

     Michael  J.  Dolan,  age 52,  has been Vice  Chairman  and Chief  Financial
Officer and a Director of the Company since July 1996. From 1991 to 1996, he was
President  and Chief  Executive  Officer of the joint  venture,  Snack  Ventures
Europe, between PepsiCo Foods International ("PFI") and General Mills. Mr. Dolan
also served PFI as Senior Vice  President,  Operations.  From 1987 to 1991,  Mr.
Dolan was with Peter  Kiewet  Sons,  Inc.  ("PKS"),  a  construction  and mining
conglomerate.  While at PKS, he served as Corporate Executive Vice President for
Continental Can Company when it was acquired and restructured by PKS.

     Peter A. Georgescu,  age 60, has been Chairman and Chief Executive  Officer
of the Company since 1994 and a Director since 1980. Mr.  Georgescu's  career at
the Company  spans 36 years with top  management  experience  both in the United
States and Europe.  Prior to becoming  Chairman,  Mr. Georgescu was President of
the Company for four years.  Mr.  Georgescu  joined  Young & Rubicam New York in
1963 as a trainee and has held various positions in research, account management
and marketing in New York,  Chicago and Amsterdam.  Mr. Georgescu is a member of
the Board of Directors of Briggs and Stratton Company.

     Philip U.  Hammarskjold,  age 34, has been a Director of the Company  since
December 1996. Mr.  Hammarskjold  is a Managing  Director of Hellman & Friedman.
Prior to joining  Hellman & Friedman in 1992, Mr.  Hammarskjold  was employed by
Dominguez  Barry Samuel  Montagu in Australia and by Morgan Stanley & Co. in New
York.  Mr.  Hammarskjold  serves on the Board as a  representative  of Hellman &
Friedman. Mr. Hammarskjold is a member of the Board of Directors of The Covenant
Group, Inc.

   Class III Directors -- Terms to Expire in 2001

     Thomas D. Bell,  Jr.,  age 49, has been  Executive  Vice  President  of the
Company  since 1995,  Chairman  and Chief  Executive  Officer of Young & Rubicam
Advertising  since September 1998, and a Director since February 1998. From 1995
until  September  1998,  he  was  President  and  Chief  Executive   Officer  of
Burson-Marsteller.  From  1994 to 1995,  Mr.  Bell  served as Vice  Chairman  of
Gulfstream Aerospace Corporation.  Prior thereto, Mr. Bell was Vice Chairman and
Chief Operating Officer of Burson-Marsteller from 1991 to 1994. Before initially
joining  Burson-Marsteller  in 1989, Mr. Bell held senior  positions in business
and  government.  Mr. Bell is a member of the Board of Directors  of  Gulfstream
Aerospace  Corporation,  Lincoln National Corporation and Lincoln Life & Annuity
of New York.

     Richard S. Bodman,  age 61, has been a Director of the Company  since April
1998. Mr. Bodman has been Managing General Partner of AT&T Ventures,  LLC ("AT&T
Ventures"),  a company which manages a venture  capital pool  investing in early
stage businesses related to telecommunications and information technology, since
May 1996.  Prior to joining AT&T Ventures,  from 1990 until May 1996, Mr. Bodman
was Senior Vice President for Corporate  Strategy & Development  and a member of
the Management  Executive Committee of AT&T. Mr. Bodman is a member of the Board
of Directors of Reed Elsevier plc, Tyco International Ltd. and ISS Group, Inc.


                                       4

<PAGE>



     Sir  Christopher  Lewinton,  age 67,  has been  elected a  Director  of the
Company by the Board of Directors  effective  May 1, 1999.  Sir  Christopher  is
Chairman of TI Group plc, a position  he has held since 1989.  He is a member of
the Board of  Directors  of Reed  Elsevier  plc and a member of the  Supervisory
Board of Directors of Mannesmann AG.

     John F. McGillicuddy,  age 68, has been a Director of the Company since May
1997. Mr.  McGillicuddy was the Chairman and Chief Executive Officer of Chemical
Banking  Corporation from 1992 to 1993 and Chairman and Chief Executive  Officer
of Manufacturers  Hanover  Corporation and  Manufacturers  Hanover Trust Company
from 1979 to 1991. Mr. McGillicuddy is a member of the Board of Directors of UAL
Corporation, USX Corporation and Southern Peru Copper Corporation.

BOARD AND COMMITTEE MEETINGS

     The Board of  Directors  met ten times  during the year ended  December 31,
1998. In addition to meetings of the full Board,  Directors attended meetings of
individual Board committees, and considered issues separate from these meetings.
All of the Directors other than Mr. Schwartz (who attended eight meetings of the
Board of  Directors)  attended at least 75% of the  aggregate of all meetings of
the Board of Directors  and the  committees on which they served during the year
ended December 31, 1998.

     The members of the Audit Committee consist of Messrs. Bodman,  Schwartz and
McGillicuddy,  Chairman.  The Audit  Committee is responsible  for reviewing any
transactions (other than compensation  arrangements) between the Company and its
executive officers and Directors, the plans for and the results of audits of the
Company,  and the results of internal  audits,  compliance with written policies
and procedures and the adequacy of the Company's internal  accounting  controls.
The Audit Committee also considers  annually the qualifications of the Company's
independent  auditors.  The Audit  Committee held five meetings  during the year
ended December 31, 1998.

     The  Compensation  Committee  consists of Messrs.  Hammarskjold and Bodman,
Chairman.  Sir  Christopher  Lewinton will join the  Committee  effective May 1,
1999.  The  Compensation  Committee  is  responsible  for  reviewing  and making
recommendations  to the Board of Directors  concerning the  compensation  of the
Company's executive officers and certain other members of senior management. The
Compensation  Committee  also makes  recommendations  to the Board of  Directors
and/or  determinations  with  respect  to awards to be granted  pursuant  to the
Company's 1997 Incentive Compensation Plan, and is responsible for reviewing and
administering  such Plan. The  Compensation  Committee held five meetings during
the year ended December 31, 1998.

     The Company does not have a nominating committee.


                               EXECUTIVE OFFICERS

     The Company's  executive  officers are Peter A. Georgescu,  Chairman of the
Board of Directors and Chief Executive Officer;  Edward H. Vick, Chief Operating
Officer;  Thomas D. Bell,  Jr.,  Executive  Vice  President  of the  Company and
Chairman and Chief Executive Officer of Young & Rubicam  Advertising;  Stephanie
W.  Abramson,  Executive Vice  President,  General  Counsel and  Secretary;  and
Michael J. Dolan,  Vice Chairman and Chief Financial  Officer.  John P. McGarry,
Jr.,  President,  and Alan J.  Sheldon,  Vice  Chairman and  Managing  Director,
retired  effective at the end of 1998.  Information  concerning  each  executive
officer's age and length of service with the Company,  other than Ms.  Abramson,
can be found above under the section entitled  "ELECTION OF DIRECTORS".  Each of
these  executive  officers  was elected by, and serves at the  pleasure  of, the
Board of Directors.

     Stephanie  W.  Abramson,  age 54, has been  Executive  Vice  President  and
General  Counsel of the Company since 1995.  Ms.  Abramson was a Director of the
Company from 1995 until  February  1998.  From 1980 until joining the Company in
1995, she was a partner with Morgan, Lewis & Bockius LLP.


                                        5

<PAGE>



                             EXECUTIVE COMPENSATION

   Summary Compensation Table

     The following  Summary  Compensation  Table sets forth certain  information
about the cash and non-cash  compensation paid to, earned by or awarded to Peter
A. Georgescu,  Chairman and Chief Executive Officer of the Company, and the four
other most highly  compensated  executive  officers  of the Company  (the "Named
Executive  Officers") for the year ended December 31, 1998. John P. McGarry, Jr.
retired as President of the Company effective at the end of 1998.

<TABLE>
<CAPTION>
                                                 ANNUAL COMPENSATION    LONG-TERM COMPENSATION AWARDS
                                              ------------------------- -----------------------------
                                                                                           SECURITIES
                                                                                           UNDERLYING
               NAME AND                                                  RESTRICTED STOCK   OPTIONS       ALL OTHER
          PRINCIPAL POSITION            YEAR     SALARY      BONUS(1)       AWARDS(2)       AWARDED    COMPENSATION(3)
- -------------------------------------- ------ ----------- ------------- ----------------- ----------- ----------------
<S>                                    <C>    <C>         <C>           <C>               <C>         <C>
Peter A. Georgescu ................... 1998    $950,000    $1,000,000        $601,272            --        $8,000
Chairman and Chief Executive Officer . 1997    $950,000    $  598,500              --            --        $8,000
Edward H. Vick ....................... 1998    $800,000    $  600,000        $234,702        26,374        $8,199
Chief Operating Officer .............. 1997    $700,000    $  272,250        $740,000       172,500        $8,199
John P. McGarry, Jr. ................. 1998    $730,000    $  300,000        $324,032            --        $8,000
President ............................ 1997    $730,000    $  297,000              --            --        $8,000
Thomas D. Bell, Jr. .................. 1998    $575,000    $  300,000        $168,305            --        $8,000
Chairman & CEO, Y&R .................. 1997    $575,000    $  168,750              --       176,550        $8,000
Advertising
Michael J. Dolan ..................... 1998    $550,000    $  300,000        $116,149            --        $7,919
Vice Chairman, Chief ................. 1997    $550,000    $  198,000        $555,000       150,000        $2,190
Financial Officer
</TABLE>

- ----------
(1)  The Named Executive Officers were awarded annual cash bonuses under the Key
     Corporation  Managers Bonus Plan, which bonuses were generally based on the
     Company's  achievement  of target  levels  of  operating  profit  and EBITA
     (earnings before interest, taxes and amortization), each as defined in such
     plan, as well as the achievement of individual objectives.

(2)  The information in the table is based upon the value of the Common Stock on
     the date of grant.  All  shares of  restricted  stock  awarded to the Named
     Executive Officers under the Young & Rubicam Holdings Inc. Restricted Stock
     Plan vested upon  consummation of the Company's  initial public offering in
     May 1998 and therefore none of the Named Executive Officers held any shares
     of  restricted  stock at December 31,  1998.  Upon  vesting,  the shares of
     restricted  stock awarded to the Named Executive  Officers were distributed
     to the  recipients  or to the  Young &  Rubicam  Inc.  Grantor  Trust  (the
     "Deferral   Trust")   pursuant  to  the  Young  &  Rubicam  Inc.   Deferred
     Compensation  Plan (the  "Deferred  Compensation  Plan")  for tax  deferral
     purposes,  as the case may be. The restricted stock awards set forth in the
     table above with respect to 1997 were  distributed  to the  Deferral  Trust
     upon vesting pursuant to the Deferred Compensation Plan; the Deferral Trust
     will hold such shares prior to their distribution to Messrs. Vick and Dolan
     which will occur with respect to 33 1/3% of the shares on January 15, 2001,
     with  respect to an  additional  33 1/3% of the shares on January 15, 2002,
     and with  respect to the  remaining  33 1/3% of the  shares on January  15,
     2003. Certain of the Named Executive Officers voluntarily elected under the
     Deferred  Compensation  Plan to  defer  the  receipt  of  other  shares  of
     restricted  stock  and to have  such  shares  distributed  to them from the
     Deferral Trust at specified times in the future.

(3)  "All other  compensation" for 1998 consisted of the Company's  contribution
     of:  (i)  $8,000  on  behalf of each of the  Named  Executive  Officers  as
     matching contributions under the Young & Rubicam Employees' Savings Plan (a
     defined  contribution  plan) (other than Mr. Dolan,  for whom such matching
     contributions  was $5,729) and (ii) an additional $199 and $2,190 on behalf
     of Mr. Vick and Mr. Dolan,  respectively,  as matching  contributions under
     the Company's  Education  Incentive Plan (pursuant to which U.S.  employees
     may elect to have limited amounts of compensation,  together with a Company
     match,  invested in a group  annuity  insurance  contract  for  purposes of
     meeting their children's future education costs).


                                        6

<PAGE>



     The option grants in 1998 for the Named  Executive  Officers under the 1997
Incentive Compensation Plan are shown in the following table.

                       OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                               INDIVIDUAL GRANTS
                               --------------------------------------------------------
                                                                                        POTENTIAL REALIZABLE VALUE
                                                                                                   AT
                                                                                         ASSUMED ANNUAL RATES OF
                                  NUMBER OF      PERCENT OF                                       STOCK
                                  SECURITIES    TOTAL OPTIONS                            PRICE APPRECIATION FOR
                                  UNDERLYING     GRANTED TO                                    OPTION TERM
                                   OPTIONS      EMPLOYEES IN     EXERCISE    EXPIRATION -------------------------
             NAME                  GRANTED       FISCAL YEAR      PRICE         DATE         5%          10%
- ------------------------------ --------------- -------------- ------------- ----------- ----------- -------------
<S>                            <C>             <C>            <C>           <C>         <C>         <C>
Peter A. Georgescu ...........          --             --              --          --          --            --
Edward H. Vick ...............      26,374(1)        1.07%      $ 28.4375    12/15/08    $471,678    $1,195,324
John P. McGarry, Jr. .........          --             --              --          --          --            --
Thomas D. Bell, Jr. ..........          --             --              --          --          --            --
Michael J. Dolan .............          --             --              --          --          --            --
</TABLE>

- ----------
(1)  This  represents a  non-qualified  option  granted under the 1997 Incentive
     Compensation  Plan.  Such  option  has a  ten-year  term  and  will  become
     exercisable  with respect to 100% of the shares subject thereto on December
     15, 1999.  This option will also become fully  exercisable  with respect to
     100% of the shares subject  thereto upon a change in control of the Company
     (as defined in the 1997  Incentive  Compensation  Plan) or  termination  of
     employment due to death or disability.  Upon  termination of employment for
     any other reason,  the portion of such option that was not  exercisable  at
     such time will expire.

     The following table summarizes for the Named Executive Officers information
about the number of options held and their value at the end of 1998. None of the
Named Executive Officers exercised any options during 1998.

                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL YEAR END OPTION VALUES

<TABLE>
<CAPTION>
                                                            NUMBER OF SECURITIES          VALUE OF UNEXERCISED
                                   SHARES                  UNDERLYING UNEXERCISED       IN-THE-MONEY OPTIONS AT
                                ACQUIRED ON     VALUE    OPTIONS AT FISCAL YEAR END         FISCAL YEAR END
             NAME                 EXERCISE    REALIZED    EXERCISABLE/UNEXERCISABLE   EXERCISABLE/UNEXERCISABLE(1)
- ------------------------------ ------------- ---------- ---------------------------- -----------------------------
<S>                            <C>           <C>        <C>                          <C>
Peter A. Georgescu ...........      --          --                        --/--                           --/--
Edward H. Vick ...............      --          --              895,245/198,874          $27,264,686/$3,561,610
John P. McGarry, Jr. .........      --          --                        --/--                           --/--
Thomas D. Bell ...............      --          --            1,165,215/176,550          $35,486,623/$3,538,945
Michael J. Dolan .............      --          --              104,340/306,525          $ 2,577,720/$6,873,700
</TABLE>

- ----------
(1)  The value of unexercised in-the-money options equals the difference between
     the option  exercise  price and the closing price of the  Company's  Common
     Stock at the fiscal year end, multiplied by the number of shares underlying
     the options.  The closing price of the  Company's  Common Stock on December
     31, 1998, as reported by the New York Stock  Exchange  composite  tape, was
     $32.375 per share.

   Career Cash Balance Plan (the "CCB Plan")

     The CCB Plan is a defined  benefit plan  available to all  employees of the
Company and its participating affiliates.  Subject to certain limitations,  most
vested  retirement  benefits  available  under the CCB Plan are  insured  by the
Pension  Benefit  Guaranty  Corporation.  The Company  pays the full cost of the
benefit  provided  under  the CCB Plan.  Eligible  retired  employees  may begin
receiving  full CCB Plan  benefits  at or after age 60 if he or she had at least
five years of service.  Alternatively  a reduced benefit is payable at age 55 at
the election of the participant. Under the CCB Plan, effective July 1, 1996, the
Company annually credits to each participant's account 3.2% of the participant's
salary.  Salary is defined to include base salary or wages and  excludes  bonus,
overtime, commissions and other special compensation. The Company will credit to
each account interest equal to the


                                        7

<PAGE>



average  1-year U.S.  Treasury  Bill interest rate for the month of November for
the previous calendar year, rounded up to the nearest tenth of a percent,  up to
a maximum average of $150,000,  multiplied by the number of benefit years (equal
to 12 months of  service or 2,280  hours).  If the  present  value of the earned
benefit at the time of termination is less than $3,500, the participant receives
a lump sum distribution from the Company.  If the earned benefit is greater than
$3,500,  the cash  balance  account  is  payable  as a lump sum in cash or as an
annuity (under certain  circumstances)  to the participant  for  reinvestment in
other qualified plans prior to retirement at the participant's  election, or for
distribution  upon  retirement.  CCB Plan  benefits  are not  reduced  by Social
Security benefits. Loans cannot be taken from the CCB Plan.

     The estimated annual benefits payable upon retirement at normal  retirement
age for the Named Executive Officers are as follows: Mr. Georgescu, $18,756; Mr.
Vick, $3,384; Mr. McGarry, $18,756; Mr. Bell, $4,632; and Mr. Dolan, $1,812.

   Selected Executive Retirement Income Plan ("SERIP")

     The SERIP is a supplemental  executive retirement  arrangement for selected
members of senior management under separate contracts with the Company.  Subject
to certain non-competition and non-solicitation  provisions,  cash payments in a
fixed annual amount varying as to each  individual will be made to a participant
whose  rights  have  vested  in  accordance   with  his   agreement   when  such
participant's   employment  terminates  or  when  he  reaches  a  specified  age
(typically 60), whichever occurs later. Payments are made for the balance of the
participant's  life and, if fewer than ten annual  payments  are made during the
participant's  life,  his  beneficiary  will receive the balance of the payments
until ten annual  payments are made. The Company's  obligations to  participants
under the SERIP are subordinate in right of payment to its obligations to senior
lenders and certain other creditors.

     The  estimated   annual  benefits  payable  upon  retirement  at  a  normal
retirement age for the Named Executive  Officers are as follows:  Mr. Georgescu,
$1,050,000;  Mr. Vick, $300,000; Mr. McGarry,  $200,000; Mr. Bell, none; and Mr.
Dolan, none.

   Employment and Termination of Employment Arrangements

     The Company and Michael Dolan entered into a letter agreement,  as amended,
regarding Mr.  Dolan's  principal  terms of employment  with the Company as Vice
Chairman and Chief Financial  Officer.  This letter agreement entitles Mr. Dolan
to an annual base salary and  eligibility  for a bonus under the Key Corporation
Managers  Bonus  Plan as well as to the  same  perquisites  and  benefits  under
Company policies as other employees of the same rank.

     Under a voting trust agreement  among certain  employee and former employee
equity holders (the "Management Voting Trust Agreement"), the Company has agreed
to give each  Management  Investor  (as defined in the  Management  Voting Trust
Agreement),  including each Named Executive  Officer,  six months  severance pay
upon  termination  of employment  for any reason other than for cause,  but each
Management  Investor is required  to waive any  possible  right to more than six
months   severance  pay  (and  any  claims  for  damages  under  any  employment
agreement).  Upon  termination of the Management  Voting Trust,  in the event of
termination  of  employment,  the Named  Executive  Officers  may be eligible to
receive  severance  pay of up to 13 weeks  base  salary  (based  upon  length of
service) pursuant to a severance plan previously  established for U.S. employees
of the Company.

     The Management Voting Trust has the unqualified right and power to vote and
to execute  consents  with  respect  to all  shares of Common  Stock held by the
Management  Voting Trust. The voting rights of the Management  Voting Trust will
be exercised by certain members of senior  management of the Company,  as voting
trustees (the "Voting  Trustees").  The Voting  Trustees are Peter A. Georgescu,
Stephanie W. Abramson, Thomas D. Bell, Jr., Michael J. Dolan and Edward H. Vick.
So long as Peter A. Georgescu (or a successor  Chief  Executive  Officer elected
with the approval of the Management  Voting Trust) is a Voting Trustee,  his (or
such  successor's)  decision  will be binding  unless he is  outvoted by a super
majority of the other Voting Trustees. If at any time


                                        8

<PAGE>



there is no Chief Executive  Officer,  or if the Chief Executive Officer was not
approved  in advance by the  Management  Voting  Trust,  a majority  vote of the
Voting Trustees will constitute the action of the Management  Voting Trust.  The
foregoing voting  procedures will also apply to the election of Voting Trustees.
Pursuant to an irrevocable unanimous written consent of the Voting Trustees, the
Management  Voting Trust will  terminate  on May 15,  2000,  assuming no earlier
termination in accordance with its terms.

   Compensation of Directors

     The  Company  compensates  only  those  members  of the  Board  who are not
employees  of the Company for their  participation  as  Directors.  During 1998,
Richard S. Bodman,  Alan D.  Schwartz  and John C.  McGillicuddy  each  received
$50,000 in cash as an annual  stipend for serving as a member of the Board,  and
each,  along with Sir  Christopher  Lewinton,  will  receive  $50,000 in cash or
Common  Stock  in  respect  of  their  service  in  1999.  Messrs.  Hellman  and
Hammarskjold each waived such fee in 1998 and have indicated that they intend to
waive it in the future.

     Out-of-pocket  expenses  for  attendance  at  meetings  of  the  Board  are
reimbursed for all members.

   Section 16(a) Beneficial Ownership Reporting Compliance

     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the Company's executive officers and Directors and persons who own more than 10%
of the  Company's  Common  Stock to file  reports of  ownership  and  changes of
ownership  with the  Securities  and Exchange  Commission and the New York Stock
Exchange. A copy of each report is also required to be furnished to the Company.

     Securities  and  Exchange  Commission  regulations  require  the Company to
identify in this Proxy Statement  anyone who filed a required report late during
the last fiscal  year.  Based  solely upon a review of reports  furnished to the
Company and written  representations  that no other reports were required during
the year ended December 31, 1998, all Section 16(a) filing requirements were met
except as follows:  in connection  with the Company's  initial public  offering,
which was  consummated in May 1998, the initial Form 3 for each of the Company's
Directors,  executive  officers and other  management  Section  16(a)  reporting
persons (Messrs. Bell, Bodman, Dolan, Georgescu, Hammarskjold, Hellman, McGarry,
McGillicuddy, Schwartz, Sheldon and Vick, Ms. Abramson and Kevin Lavan), for the
Management  Voting  Trust,  for the  Restricted  Stock  Trust and for  Hellman &
Friedman Capital Partners III, L.P., were filed up to three weeks late.

   Compensation Committee Interlocks and Insider Participation

     The Compensation  Committee was established in 1996 and consists of Messrs.
Bodman,  Hammarskjold and, effective May 1, 1999, Sir Christopher Lewinton (none
of whom was or had been an  officer  or  employee  of the  Company or any of its
subsidiaries).  None of the Company's  executive officers served on the board of
directors of any entities  whose  directors or officers  serve on the  Company's
Compensation  Committee.  Alan D. Schwartz, who was a member of the Compensation
Committee during a part of 1998, is an Executive Vice President of Bear, Stearns
& Co. Inc. ("Bear Stearns").  Bear Stearns from time to time performs investment
banking and other financial services to the Company, including as an underwriter
of the Company's  two public  offerings  during 1998.  For such  services,  Bear
Stearns  may  receive  advisory  or  transaction   fees,  as  applicable,   plus
reimbursement of certain  out-of-pocket  expenses,  of the nature and in amounts
customary in the industry for such services.


             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     The  Compensation  Committee  of the Board of  Directors  consists  of only
independent  outside Directors,  Messrs.  Bodman and Hammarskjold and, effective
May 1, 1999, Sir Christopher  Lewinton.  The  responsibility of the Compensation
Committee and the  frequency of meetings  during 1998 are set forth on page 5 of
this Proxy Statement.


                                       9

<PAGE>



COMPENSATION OF EXECUTIVE OFFICERS

     The Company's  executive  compensation  program is designed to enable it to
attract and retain highly  qualified  people and to motivate them to achieve the
Company's  performance  goals and  objectives  and increase  stockholder  value.
Through  implementation  of its  compensation  program,  the Company  expects to
attract,  retain and motivate those members of senior  management who are key to
driving the Company towards its objective of increasing stockholder value.

     The compensation  program consists of base salary, an annual incentive cash
bonus and  long-term  stock awards which are intended to align the  interests of
executives  with those of  stockholders.  The incentive  cash bonus is dependent
upon the  Company's  meeting  or  exceeding  annual  financial  targets  and the
individual executive's meeting or exceeding his or her annual performance goals.

     In determining the  compensation of executive  officers,  the  Compensation
Committee  considers the  recommendations of the Chief Executive  Officer.  With
respect to the  compensation of the Chief Executive  Officer,  the  Compensation
Committee  and the Board of  Directors  assess the  performance  of the Company,
measured with reference to stated  financial  goals,  and the performance of the
Chief Executive Officer,  with reference to his stated individual goals, as well
as to other chief executives within the marketing and communications industry.

   Base Salary

     Adjustments in base salary for most members of senior management, including
all executive officers, are considered periodically (currently every 18 months),
and are  discretionary  in nature.  In  determining  base salary and  individual
adjustments  to base  salary for the  executive  officers  (including  the Named
Executive Officers),  the Compensation  Committee receives  recommendations from
the  Chief   Executive   Officer   and   considers   the   executive   officer's
responsibility,  the  profitability  of the  Company  and the  business  unit or
corporate function within the executive  officer's area of responsibility,  with
reference to the compensation  practices of other companies within the marketing
and  communications  industry.  Salaries of all  executive  officers and certain
other  members of most senior  management  of the Company are  determined by the
Compensation Committee.

     During 1999, the  Compensation  Committee  determined  that with respect to
members of most senior management of the Company,  including executive officers,
increases to base salary would be made in the event of a  significant  promotion
or significant increase in such executive's  responsibilities.  The Compensation
Committee  intends that periodic  discretionary  adjustments  to base salary for
members of most senior  management be made by increasing  the percentage of such
executive's  overall  cash  compensation  represented  by variable or  incentive
compensation.

     Pursuant to a program  adopted by the Company and  approved by the Board of
Directors,  certain members of senior management,  including executive officers,
were granted  shares of  restricted  stock  pursuant to the terms of the Young &
Rubicam Holdings Inc.  Restricted  Stock Plan (the  "Restricted  Stock Plan") in
lieu of scheduled  salary increases and any bonus amount in excess of the target
which would  otherwise have been paid in cash for 1998.  Such  restricted  stock
awards vested to the grantees  upon the  consummation  of the Company's  initial
public offering in May 1998. Accordingly, in 1998, no base salary increases were
given to any executive  officers (other than Mr. Vick), over the amounts paid in
1997.  The  salary  increase  to Mr.  Vick  was  in  recognition  of  the  added
responsibilities  he assumed in  connection  with his  promotion  to the post of
Chief Operating Officer of the Company and his outstanding performance.

   Incentive Compensation

     For 1998, annual incentive cash compensation (cash bonus) for the executive
officers  (including the Named Executive  Officers) was awarded  pursuant to the
Key Corporation Managers Bonus Plan (the "KCMBP"). Incentive compensation in the
form of stock options and  restricted  stock award grants were awarded under the
1997 Incentive Compensation Plan (the "1997 ICP") and the Restricted Stock Plan,
respectively.


                                       10

<PAGE>



     Under  the  KCMBP,  the  Compensation  Committee  adopts  target  levels of
operating profit and EBITA (earnings before interest, taxes and amortization) of
the  Company.  Such  target  levels  are then  added to  individual  performance
objectives   (based  on  both  objective  and  subjective   criteria)  for  each
participant in such Plan. A target amount of bonus is set forth each participant
in the KCMBP.  An award letter is  countersigned  with each  participant  in the
KCMBP;  the  participating  executives  receive annual bonus  compensation  only
pursuant to such award  letters.  Bonus amounts in excess of the target  amounts
may be paid at the discretion of the Compensation Committee.

     At the end of the fiscal  year,  the  Compensation  Committee  reviews  the
performance  of the  executive  officer  participants  against  the  established
Company and individual  performance goals,  considers the recommendations of the
Chief  Executive  Officer  (with respect to the  executive  officers  other than
himself) and determines the bonus amount to be paid to each participant.

     Annual  bonuses  represent a  substantial  portion of the total annual cash
compensation paid to executive officers, including the Named Executive Officers,
and is intended to serve as an incentive to improve annual profitability.

     Pursuant to the program  referred to above under the caption "Base Salary",
in January 1998,  members of senior  management,  including the Chief  Executive
Officer,  the Named Executive  Officers and all other executive  officers,  were
granted shares of restricted stock pursuant to the terms of the Restricted Stock
Plan in lieu of any  amount of bonus paid in excess of the  target  which  would
have  otherwise  been paid in cash.  Such awards vested to the grantees upon the
consummation of the Company's initial public offering in May 1998.

     In 1998,  equity grants,  in the form of stock options granted  pursuant to
the 1997 ICP, were awarded to only a limited number of senior executives, and to
none of the Named Executive  Officers or other executive officers other than Mr.
Vick.  Details  of Mr.  Vick's  stock  option  grant  appear  above in the table
captioned "Option Grants in Last Fiscal Year."

     Under the 1997 ICP,  stock options may be awarded to officers and employees
of the  Company  and its  subsidiaries  and to others  who may from time to time
provide  services to the Company or any of its  subsidiaries.  Stock options are
granted in the discretion of the Compensation  Committee to those key executives
(including  executive  officers) who have the ability to influence  increases in
stockholder  value.  The  maximum  number  of  option  shares  the  Compensation
Committee may grant to any employee in a calendar year is 200,000 shares.  Stock
options are granted on such terms as are approved by the Compensation Committee,
provided  that the term of the option may not exceed ten years and the  exercise
price may not be less than the fair market value of the Common Stock on the date
of grant.

CHIEF EXECUTIVE OFFICER COMPENSATION

     Mr.  Georgescu's  base salary in 1998 was not  increased  from the $950,000
level  paid in 1997.  Based on  reported  Chief  Executive  Officer  salary  and
incentive  compensation   information  of  other  marketing  and  communications
companies,  Mr.  Georgescu's cash compensation  (base salary plus bonus) remains
below the average for the comparable position at those companies included in the
index of peer issuers in the Company  performance  graph appearing  elsewhere in
this Proxy Statement.

     In early 1998,  Mr.  Georgescu,  like other  members of senior  management,
including all executive officers, was granted shares of restricted stock in lieu
of a scheduled salary increase.

     Pursuant to the KCMBP, Mr. Georgescu was awarded a cash bonus of $1,000,000
in respect of 1998.  This cash bonus was paid based upon the Company  meeting or
exceeding target levels of operating profit and EBITA (earnings before interest,
taxes and amortization),  and to Mr. Georgescu's meeting or exceeding the stated
individual performance objectives set forth in his award letter. Such individual
performance  goals  included  the  leadership  provided by Mr.  Georgescu as the
Company  entered the public equity market through an initial public  offering in
May 1998 and a secondary  offering in November  1998, and his ability to deliver
strong financial performance and to


                                       11

<PAGE>



retain  key  executives.  In  light  of  the  Company's  strong  1998  financial
performance and the  Compensation  Committee's  decision that Mr.  Georgescu had
exceeded his personal goals by a substantial  amount,  he was awarded a bonus in
excess of his target  amount of $700,000.  The amount of bonus paid in excess of
the target amount was paid in the discretion of the Compensation Committee.

     Section  162(m) of the Internal  Revenue Code of 1986 limits the ability of
publicly held  companies to deduct  compensation  paid during a fiscal year to a
"covered  employee"  (as  defined  in Section  162(m)) in excess of  $1,000,000,
unless such  compensation  qualifies  as  "performance-based  compensation"  (as
defined  in Section  162(m)) or meets  another  exception  specified  in Section
162(m).  Generally,  most types of awards  granted  under the 1997 ICP should be
deductible  by the Company  without  regard to the limit set by Section  162(m).
However,  the 1997 ICP does permit some types of awards to be granted that would
be  subject  to such  limit and that  would not  qualify  as  "performance-based
compensation" (as defined in Section 162(m)) or meet another exception specified
in Section 162(m).  In such case, the Company's  deductions with respect to such
awards would be subject to the limitations imposed by Section 162(m).

     The Company and the  Compensation  Committee  currently intend to structure
stock  options,  annual and  long-term  bonuses and any other  performance-based
compensation  awarded to executive officers who may be subject to Section 162(m)
in a manner that satisfies those requirements;  provided,  that, in the judgment
of the  Compensation  Committee,  these  incentives would be consistent with the
goals of motivating the executives to achieve corporate  performance  objectives
and increase stockholder value.


                                        Richard S. Bodman, Chairman
                                        Philip U. Hammarskjold

                                        Members of the Compensation Committee.

     The above  report shall not have been deemed  incorporated  by reference by
any general  statement  incorporating by reference this Proxy Statement into any
filing under the Securities Act of 1933 or under the Securities  Exchange Act of
1934,  except  to  the  extent  the  Company   specifically   incorporates  this
information  by  reference,  and shall not  otherwise be deemed filed under such
Acts.



                                       12

<PAGE>



   Performance Graph

     Securities  and Exchange  Commission  rules  require  proxy  statements  to
contain a performance  graph comparing the  performance of the Company's  Common
Stock  against a broad market index and against  either a published  industry or
line-of-business  index or a group of peer issuers. The following graph compares
the cumulative  total  stockholder  return on a $100 investment in the Company's
Common  Stock  against  the  cumulative  total  stockholder  return on a similar
investment  in (i) the  Standard & Poor's 500 Stock  Index ("S&P 500 Index") and
(ii) a group of seven peer  issuers:  Cordiant  Communications  Group plc,  Grey
Advertising Inc., The Interpublic Group of Companies,  Inc., Omnicom Group Inc.,
Saatchi  &  Saatchi  plc,  True  North  Communications  Inc.  and WPP  Group plc
("Industry  Peer Group").  The graph assumes that an investment of $100 was made
on May 12, 1998 (the date of the  Company's  initial  public  offering of Common
Stock),  was held  through  the  year  ended  December  31,  1998,  and that all
dividends were reinvested on a quarterly basis.


                                 INDEXED RETURNS
                          Total Return to Stockholders
                         (Dividends reinvested monthly)
                  Y&R vs. Industry Peer Group and S&P 500 Index

                               [GRAPHIC OMITTED]


     Returns  for the  Company's  Common  Stock  depicted  in the  graph are not
necessarily indicative of future performance.

     The above graph shall not have been deemed incorporated by reference by any
general  statement  incorporating  by reference  this Proxy  Statement  into any
filing under the Securities Act of 1933 or under the Securities  Exchange Act of
1934,  except  to  the  extent  the  Company   specifically   incorporates  this
information  by  reference,  and shall not  otherwise be deemed filed under such
Acts.


                                       13

<PAGE>



                  SECURITY OWNERSHIP OF PRINCIPAL STOCKHOLDERS,
                        DIRECTORS AND EXECUTIVE OFFICERS

     The following  table sets forth certain  information  regarding  beneficial
ownership of the Common Stock and vested options to purchase  Common Stock as of
March 26, 1999 (except as otherwise noted below), including beneficial ownership
by (i) each person who is known by the Company to own beneficially 5% or more of
the outstanding shares of the Common Stock, (ii) each of the Company's Directors
and Named Executive Officers and (iii) all Directors and executive officers as a
group. The information in the table below has been calculated in accordance with
Rule 13d-3 under the  Securities  Exchange  Act of 1934,  as  amended,  and also
includes  shares of Common  Stock held in the  Deferral  Trust  pursuant  to the
Deferred  Compensation  Plan. Except as indicated in the footnotes to the table,
the  persons  named in the table  have sole  voting  and  investment  power with
respect  to all  shares of Common  Stock  shown as  beneficially  owned by them,
subject to community property laws where applicable. The business address of the
Management  Voting Trust, the Deferral Trust and the Company's  Directors (other
than Messrs. Hammarskjold and Hellman) and executive officers is c/o the Company
at 285 Madison Avenue, New York, New York 10017.

<TABLE>
<CAPTION>
                                                        SHARES AND         VESTED
                        NAME                           VESTED OPTIONS       OPTIONS       PERCENT
- ---------------------------------------------------   ----------------   ------------   ----------
<S>                                                   <C>                <C>            <C>
Management Voting Trust(1) ........................      35,097,080      11,908,944         44.7%
Hellman & Friedman Capital Partners III, L.P.(2)         14,074,913      2,311,590          20.4
H&F Orchard Partners III, L.P.(2) .................       1,024,967        168,270           1.5
H&F International Partners III, L.P.(2) ...........         307,028         50,400             *
Deferral Trust(3) .................................       3,713,203             --           5.6
Peter A. Georgescu(4) .............................       1,783,560             --           2.7
Edward H. Vick(4) .................................       1,384,710        895,245           2.1
Thomas D. Bell, Jr.(4) ............................       1,308,908      1,165,215           1.9
Michael J. Dolan(4) ...............................         419,625        104,340             *
Richard S. Bodman .................................           2,000             --             *
Philip U. Hammarskjold(5) .........................              --             --             *
F. Warren Hellman(5) ..............................              --             --             *
Sir Christopher Lewinton(6) .......................              --             --             *
John F. McGillicuddy. .............................          13,035             --             *
Alan D. Schwartz(7) ...............................              --             --             *
All directors and executive officers as a group(4).       5,365,833      2,190,885           7.8
</TABLE>

- ----------
*    Less than one percent.

(1)  These shares of Common  Stock held by employees of the Company,  as well as
     certain  retired  and  former  employees,  have  been  deposited  into  the
     Management  Voting Trust,  and the Management  Voting Trust  exercises sole
     voting power over all such shares.  Beneficial  ownership by the Management
     Voting Trust includes an aggregate of 3,713,203 shares of Common Stock held
     in the Deferral Trust.

(2)  The address of this stockholder is c/o Hellman & Friedman LLC, One Maritime
     Plaza, San Francisco,  California  94111. All information  contained herein
     with respect to this stockholder is based upon a Statement on Schedule 13G,
     dated February 12, 1999, filed on behalf of such stockholder.

(3)  The Company  established the Deferral Trust to aid in meeting the Company's
     obligations  to  employee  (and  former  employee)  participants  under the
     Deferred  Compensation  Plan.  The  Deferral  Trust  is  administered  by a
     committee currently comprised of Stephanie W. Abramson, Mark T. McEnroe and
     Renee E. Becnel, each of whom, acting alone, has the power to act on behalf
     of the  committee,  including  to dispose  of the Common  Stock held in the
     Deferral Trust. The Common Stock held in the Deferral Trust is voted solely
     by the Voting Trustees of the Management Voting Trust.

(4)  This  amount does not include  any of the  35,097,080  shares  beneficially
     owned by the  Management  Voting Trust in excess of the amount  reported as
     beneficially owned by the stockholder,  which the stockholder may be deemed
     to beneficially own as a result of such stockholder's  position as a Voting
     Trustee  of  the  Management   Voting  Trust.  The  stockholder   disclaims
     beneficial  ownership  of any such shares in excess of the amount  reported
     above as beneficially owned by such stockholder.


                                       14

<PAGE>



(5)  Excludes 15,406,908 shares beneficially owned by Hellman & Friedman Capital
     Partners III,  L.P., H&F Orchard  Partners III, L.P. and H&F  International
     Partners III, L.P.  (collectively,  the "H&F Investors").  The sole general
     partner of the H&F Investors is H&F Investors III L.P.  ("Investors  III").
     The  managing  general  partner  of  Investors  III is  Hellman &  Friedman
     Associates  III,  L.P.  ("Associates  III"),  and the  general  partners of
     Associates III are H&F Management  III, L.L.C.  ("Management  III LLC") and
     H&F Investors III, Inc. ("H&F Inc.").  The sole  shareholder of H&F Inc. is
     The Hellman Family  Revocable  Trust (the "Trust").  Mr.  Hammarskjold is a
     member of  Management  III  L.L.C.  Mr.  Hellman  is a  managing  member of
     Management  III L.L.C.,  a director of H&F Inc. and a trustee of the Trust.
     Investors III,  Associates III,  Management III L.L.C., H&F Inc., the Trust
     and Messrs.  Hammarskjold  and Hellman  exercise,  directly or  indirectly,
     voting and investment discretion with respect to the shares held by the H&F
     Investors and could be deemed to beneficially own such shares,  but each of
     them disclaims such beneficial ownership except to the extent of its or his
     indirect  pecuniary  interest  in  such  shares.  The  address  of  Messrs.
     Hammarskjold and Hellman is c/o Hellman & Friedman LLC, One Maritime Plaza,
     San Francisco, California 94111.

(6)  Sir  Christopher  Lewinton  has been  elected  to the  Board  of  Directors
     effective May 1, 1999.

(7)  Excludes 133,652 shares held by BearTel Corp., a wholly owned subsidiary of
     The Bear Stearns  Companies  Inc., the parent  company of Bear Stearns,  of
     which Mr. Schwartz is an executive officer.


                              CERTAIN TRANSACTIONS

     Hellman & Friedman  Capital  Partners III, L.P., H&F Orchard  Partners III,
L.P.  and  H&F  International  Partners  III,  L.P.   (collectively,   the  "H&F
Investors")  beneficially  own,  in the  aggregate,  more than 5% of the  Common
Stock.  The H&F  Investors  have the right to nominate  and have elected (i) two
members of the Board of  Directors  for so long as such  investors  continue  to
hold, in the aggregate,  at least 10% of the outstanding  shares of Common Stock
(as determined  pursuant to a  stockholders'  agreement among the H&F Investors,
the Company and certain other  stockholders  of the Company) and (ii) one member
of the Board of Directors for so long as the H&F Investors  continue to hold, in
the aggregate, at least 5% of the outstanding shares.

     In addition,  the H&F Investors and certain other  stockholders have demand
and  piggyback  registration  rights with respect to the Common Stock they hold.
Those  investors  have the right to require the  Company to register  for resale
shares of  Common  Stock  held by such  investors  pursuant  to  certain  demand
registration  rights,  and to have  shares  they  hold  included  in any  public
offering  of Common  Stock made by the  Company.  The Company is required to pay
expenses incurred by it and the reasonable fees and disbursements of one counsel
to  such   investors  in  connection   with  any  such  demand  and   piggy-back
registrations.  The Company paid the expenses  incurred by the H&F  Investors in
connection  with  the  Company's  initial  public  offering  in May 1998 and the
offering by the H&F  Investors  (among other selling  stockholders)  in November
1998 of approximately $125,000.

     See also "Compensation  Committee Interlocks and Insider  Participation" on
page 9.


                  PROPOSAL 2 - RATIFICATION AND APPROVAL OF THE
                        1997 INCENTIVE COMPENSATION PLAN

GENERAL

     In December 1997, the Company  adopted,  and in February 1998  subsequently
amended,  the 1997 Incentive  Compensation  Plan (the "1997 ICP").  The 1997 ICP
superseded the Young & Rubicam  Holdings Inc.  Management Stock Option Plan (the
"Management  Stock  Option  Plan") and amended and  restated the Young & Rubicam
Holdings  Inc.   Restricted  Stock  Plan  (the  "Restricted  Stock  Plan")  (the
Management  Stock  Option  Plan and the  Restricted  Stock  Plan  (prior to such
amendment  and  restatement),  the  "Preexisting  Plans"),  although  all awards
granted  prior to the  adoption  of the  1997  ICP,  and any  grants  under  the
Restricted  Stock  Plan made after  such  adoption  but on or prior to March 31,
1998,  remained  outstanding  in accordance  with their terms and subject to the
terms of the Preexisting Plans.

     The Board of Directors believes that attracting and retaining key employees
is essential to the  Company's  growth and  success.  In addition,  the Board of
Directors  believes that the  long-term  success of the Company is enhanced by a
competitive and comprehensive compensation program,


                                       15

<PAGE>



which may include  tailored types of incentives  designed to motivate and reward
such persons for outstanding service, including awards that link compensation to
applicable measures of the Company's performance and the creation of stockholder
value. Such awards should enable the Company to attract and retain key employees
and enable such persons to acquire and/or increase their proprietary interest in
the  Company  and  thereby  align  their  interests  with the  interests  of the
Company's  stockholders.  In addition,  the Board of Directors believes that the
Compensation  Committee  should  be given as much  flexibility  as  possible  to
provide for annual and long-term incentive awards contingent on performance.

     The Board of Directors is soliciting the  ratification  and approval of the
1997 ICP in order to facilitate  compliance  with Section 162(m) of the Internal
Revenue Code of 1986 (the  "Code"),  to the extent  applicable.  Section  162(m)
limits the ability of publicly held companies to deduct compensation paid during
a fiscal year to a "covered  employee" (as defined in Section  162(m)) in excess
of  $1,000,000,   unless  such  compensation   qualifies  as  "performance-based
compensation"  (as  defined  in  Section  162(m))  or  meets  another  exception
specified in Section 162(m). If the stockholders do not approve the 1997 ICP, no
further awards will be granted pursuant to the 1997 ICP. In that case, the Board
of Directors expects that it will consider alternative ways to achieve the goals
to be met through the 1997 ICP and to provide appropriate  compensation in light
of competitive market conditions.


SUMMARY OF THE 1997 ICP

     The following general  description of the material features of the 1997 ICP
is qualified in its entirety by reference to the 1997 ICP,  which is attached as
Appendix A.

     Types of  Awards.  The terms of the 1997 ICP  provide  for  grants of stock
options,  stock appreciation rights ("SARs"),  restricted stock, deferred stock,
other stock-related  awards, and performance or annual incentive awards that may
be settled in cash, stock or other property ("Awards").

     Shares Subject to the 1997 ICP; Annual  Per-Person  Limitations.  Under the
1997 ICP, the total number of shares of Common Stock  reserved and available for
delivery  to  participants  in  connection  with  Awards is (i)  19,125,000  (as
adjusted  to reflect a stock  dividend  paid in  connection  with the  Company's
initial public  offering in May 1998),  plus (ii) the number of shares of Common
Stock subject to awards under Preexisting Plans that become available (generally
due to  cancellation  or  forfeiture)  after the effective date of the 1997 ICP;
provided,  however, that the total number of shares of Common Stock with respect
to which  incentive  stock  options  ("ISOs")  may be  granted  shall not exceed
1,000,000.  Any shares of Common Stock  delivered under the 1997 ICP may consist
of  authorized  and unissued  shares or treasury  shares.  The market value of a
share of Common  Stock as of March 26,  1999 was  $38.50,  which was the closing
price of the Common Stock on that day as reported by the New York Stock Exchange
composite tape.

     The 1997 ICP imposes individual limitations on the amount of certain Awards
in order to  comply  with  Section  162(m)  of the  Internal  Revenue  Code (the
"Code"). Under these limitations,  during any fiscal year the number of options,
SARs,  shares of restricted  stock,  shares of deferred stock,  shares of Common
Stock issued as a bonus or in lieu of other obligations,  dividend  equivalents,
other stock-based awards, performance awards and annual incentive awards granted
to any one  participant  must not  exceed  200,000  shares for each type of such
Award, subject to adjustment in certain circumstances.  In addition, the maximum
cash amount that may be earned as a final annual incentive award or other annual
cash award in respect of any fiscal year by any one  participant and the maximum
cash amount that may be earned as a final  performance award or other cash Award
in  respect  of a  performance  period  other  than an annual  period by any one
participant  may not exceed $10 million.  The Company intends for Awards granted
to  "covered  employees"  (as defined in Section  162(m))  under the 1997 ICP to
qualify as  "performance-based  compensation"  (as defined in Section 162(m) and
regulations thereunder) for purposes of Section 162(m) to the extent such Awards
may otherwise be subject to Section 162(m).


                                       16

<PAGE>



     The  Compensation  Committee is authorized to adjust the number and kind of
shares subject to the aggregate share  limitations and annual  limitations under
the 1997  ICP and  subject  to  outstanding  Awards  (including  adjustments  to
exercise prices and number of shares underlying options and other affected terms
of Awards) in the event that a dividend or other distribution  (whether in cash,
shares,  or  other  property),  recapitalization,   forward  or  reverse  split,
reorganization,  merger, consolidation,  spin-off,  combination,  repurchase, or
share  exchange,  or other similar  corporate  transaction  or event affects the
Common Stock so that an adjustment is determined by the  Compensation  Committee
to be  appropriate.  The  Compensation  Committee is also  authorized  to adjust
performance  conditions  and other terms and conditions of Awards in response to
these kinds of events or in response to changes in applicable laws, regulations,
or accounting  principles or in view of any other circumstances  deemed relevant
by the  Compensation  Committee,  subject  to  certain  limitations  in light of
Section 162(m) of the Code.

     Eligibility.  Executive  officers and other  officers and  employees of the
Company or any  affiliate,  including  such persons who have accepted  offers of
employment  from the  Company or any  affiliate,  such  persons  who may also be
directors  of the Company,  and each other  person who provides  services to the
Company or any affiliate  shall be eligible to be granted  Awards under the 1997
ICP. An affiliate of the Company for this purpose  includes any entity  required
to be  aggregated  with the  Company  under  Section 414 of the Code and any 10%
owned joint venture or partnership  of the Company or an affiliate.  As of March
19, 1999,  approximately 13,000 employees (including officers) of the Company or
any affiliate and certain other persons who from time to time provided  services
to the Company or any affiliate  were eligible to receive  Awards under the 1997
ICP.

     Administration.  The 1997 ICP is administered by the Compensation Committee
except to the extent the Board of Directors  elects to administer  the 1997 ICP.
Subject to the terms and conditions of the 1997 ICP, the Compensation  Committee
is authorized to select participants, determine the type and number of Awards to
be granted and the number of shares of Common Stock to which Awards will relate,
specify  times at which  Awards will be  exercisable  or  settleable  (including
performance  conditions  that may be  required  as a  condition  to  exercise or
settlement),  set other terms and conditions of such Awards,  prescribe forms of
Award  agreements,  interpret and specify rules and regulations  relating to the
1997 ICP, and make all other  determinations  that may be necessary or advisable
for the  administration of the 1997 ICP. The 1997 ICP provides that Compensation
Committee  members  shall  not  be  personally   liable,   and  shall  be  fully
indemnified,  in connection with any action,  determination,  or  interpretation
taken or made in good faith under the 1997 ICP.

     Stock Options and SARs. The  Compensation  Committee is authorized to grant
stock options,  including both ISOs that can result in potentially favorable tax
treatment to the participant and non-qualified stock options (i.e.,  options not
qualifying as ISOs), and SARs entitling the participant to receive the excess of
the fair market  value of a share of Common  Stock on the date of exercise  over
the grant price of the SAR.  The exercise  price per share  subject to an option
and the grant price of an SAR is determined by the Compensation  Committee,  but
must not be less than the fair  market  value of a share of Common  Stock on the
date of grant (except in certain cases  specified in the 1997 ICP).  The maximum
term of each  option  or SAR,  the  times at which  each  option  or SAR will be
exercisable,  and provisions requiring forfeiture of unexercised options or SARs
at or following termination of employment generally is fixed by the Compensation
Committee,  except no option or SAR may have a term exceeding ten years. Options
may be  exercised  by  payment  of the  exercise  price in cash,  Common  Stock,
outstanding  Awards, or other property (possibly  including notes or obligations
to make  payment on a deferred  basis)  having a fair market  value equal to the
exercise price, as the  Compensation  Committee may determine from time to time.
Methods of exercise and settlement and other terms of the SARs are determined by
the Compensation Committee.

     Restricted and Deferred Stock. The Compensation  Committee is authorized to
grant restricted stock and deferred stock. Restricted stock is a grant of Common
Stock which may not be sold or disposed  of, and which may be  forfeited  in the
event of certain  terminations  of  employment  and/or  failure to meet  certain
performance requirements prior to the end of a restricted period as specified by
the Compensation Committee. A participant granted restricted stock generally has
all of the rights


                                       17

<PAGE>



of a stockholder  of the Company,  including the right to vote the shares and to
receive  dividends  thereon,  unless  otherwise  determined by the  Compensation
Committee.  An Award of deferred  stock confers upon a participant  the right to
receive  shares or cash (or a  combination)  at the end of a specified  deferral
period,  subject  to  possible  forfeiture  of the Award in the event of certain
terminations   of  employment   and/or  failure  to  meet  certain   performance
requirements  prior to the end of a specified  period.  Prior to settlement,  an
Award of deferred  stock  carries no voting or dividend  rights or other  rights
associated with share ownership,  although dividend  equivalents may be granted,
as discussed below.

     Dividend  Equivalents.  The  Compensation  Committee is authorized to grant
dividend  equivalents  conferring  on  participants  the right to receive  cash,
shares,  other Awards,  or other  property equal in value to dividends paid on a
specific number of shares, or other periodic payments.  Dividend equivalents may
be granted on a free-standing  basis or in connection with another Award, may be
paid currently or on a deferred basis,  and, if deferred,  may be deemed to have
been  reinvested in additional  shares,  Awards,  or other  investment  vehicles
specified by the Compensation Committee.

     Bonus  Stock  and  Awards  in Lieu of Cash  Obligations.  The  Compensation
Committee is authorized to grant shares as a bonus free of  restrictions,  or to
grant shares or other Awards in lieu of obligations to pay cash or deliver other
property under the 1997 ICP or other plans or compensatory arrangements, subject
to such terms as the Compensation Committee may specify.

     Other  Stock-Based   Awards.  The  1997  ICP  authorizes  the  Compensation
Committee  to grant  Awards  that are  denominated  or  payable  in,  valued  by
reference  to, or  otherwise  based on or related to shares.  Such Awards  might
include convertible or exchangeable debt securities, other rights convertible or
exchangeable  into  shares,  purchase  rights for shares,  Awards with value and
payment  contingent  upon  performance  of  the  Company  or any  other  factors
designated by the Compensation Committee,  and Awards valued by reference to the
book  value of shares  or the value of  securities  of, or the  performance  of,
specified  affiliates.  The  Compensation  Committee  determines  the  terms and
conditions of such Awards, including consideration to be paid to exercise Awards
in the  nature of  purchase  rights,  the period  during  which  Awards  will be
outstanding, and forfeiture conditions and restrictions on Awards.

     Performance  Awards,  Including  Annual  Incentive  Awards.  The right of a
participant  to exercise or receive a grant or settlement  of an Award,  and the
timing  thereof,  may be  subject to  performance  conditions  specified  by the
Compensation  Committee (measurable over performance periods of up to 10 years).
In addition,  the 1997 ICP authorizes  specific annual incentive  awards,  which
represent  a  conditional  right to receive  cash,  shares or other  Awards upon
achievement  of  preestablished  performance  goals during a specified  one-year
period.  Performance  awards and annual  incentive awards granted to persons the
Compensation  Committee  expects will, for the year in which a deduction arises,
be among the Chief  Executive  Officer  and four other most  highly  compensated
executive  officers,  will,  if so intended by the  Compensation  Committee,  be
subject to  provisions  that should  qualify  such Awards as  "performance-based
compensation"  not subject to the limitation on tax deductibility by the Company
under Section 162(m).

     The  performance  goals  to  be  achieved  as a  condition  of  payment  or
settlement of a performance  award or annual incentive Award will consist of (i)
one or more business criteria and (ii) a targeted level or levels of performance
with respect to each such  business  criteria as  specified by the  Compensation
Committee.  In the case of performance and annual  incentive  awards intended to
meet the requirements of Section 162(m),  the business criteria used must be one
or more of those specified in the 1997 ICP, although for other  participants the
Compensation  Committee may specify any other criteria.  The following  business
criteria for the Company,  which may be used on a consolidated basis, and/or for
specified  affiliates or business  units of the Company  (except with respect to
the total shareholder return and earnings per share criteria),  are specified in
the 1997 ICP: (1) earnings per share;  (2) increase in revenues;  (3) cash flow;
(4) cash flow return on investment;  (5) return on net assets, return on assets,
return on investment,  return on capital,  return on equity;  (6) economic value
added; (7) operating margin; (8) net income, net income before taxes,  operating
profits, earnings


                                       18

<PAGE>



before  interest,  taxes and  amortization,  earnings  before  interest,  taxes,
depreciation and amortization; (9) total shareholder return; (10) ratio of staff
cost to revenues or gross margin; and (11) any of the above goals as compared to
the  performance  of a  published  or special  index  deemed  applicable  by the
Compensation Committee including,  but not limited to, the Standard & Poor's 500
Stock Index or a group of comparative companies.

     In granting  annual  incentive  or  performance  Awards,  the  Compensation
Committee shall establish a performance goal or goals and may establish unfunded
award  "pools," the amounts of which will be based upon the  achievement of such
performance goal or goals using one or more of the business  criteria  described
in the  preceding  paragraph.  During the first 90 days (or such other period as
may be  permitted  or required in the case of Awards  intended to qualify  under
Section  162(m))  of a  fiscal  year or  performance  period,  the  Compensation
Committee  will  determine  who will  potentially  receive  annual  incentive or
performance awards for that fiscal year or performance period, either out of the
pool or otherwise,  and the amounts  potentially  payable with respect  thereto.
After  the end of each  fiscal  year or  performance  period,  the  Compensation
Committee will determine the amount,  if any, of the pool and the maximum amount
of potential annual incentive or performance  awards payable to each participant
in the pool,  or the amount of any  potential  annual  incentive or  performance
award otherwise payable to a participant. The Compensation Committee may, in its
discretion,  determine  that the amount  payable as a final annual  incentive or
performance  award will be increased or reduced from the amount of any potential
Award,  but may not exercise  discretion to increase any such amount in the case
of an Award intended to qualify under Section 162(m).

     Subject to the  requirements  of the 1997 ICP, the  Compensation  Committee
will  determine  other  performance  Award and  annual  incentive  Award  terms,
including  the  required  levels of  performance  with  respect to the  business
criteria,  the corresponding  amounts payable upon achievement of such levels of
performance, termination and forfeiture provisions, and the form of settlement.

     Other  Terms of Awards.  Awards may be settled in the form of cash,  Common
Stock,  other Awards,  or other property,  in the discretion of the Compensation
Committee.  The  Compensation  Committee may require or permit  participants  to
defer the  settlement of all or part of an Award in  accordance  with such terms
and conditions as the  Compensation  Committee may establish.  The  Compensation
Committee is authorized to place cash,  shares,  or other  property in trusts or
make other  arrangements  to provide  for payment of the  Company's  obligations
under the 1997  ICP.  The  Compensation  Committee  may  condition  any  payment
relating to an Award on the  withholding of taxes and may provide that a portion
of any  shares  or  other  property  to be  distributed  will  be  withheld  (or
previously acquired shares or other property  surrendered by the participant) to
satisfy withholding and other tax obligations. Awards granted under the 1997 ICP
generally may not be pledged or otherwise  encumbered  and are not  transferable
except by will or by the laws of descent and  distribution,  or to a  designated
beneficiary upon the participant's death, except that the Compensation Committee
may, in its discretion, permit transfers for estate planning or other purposes.

     Awards under the 1997 ICP are generally  granted without a requirement that
the participant pay  consideration in the form of cash or property for the grant
(as distinguished from the exercise),  except to the extent required by law. The
Compensation  Committee may, however,  grant Awards in exchange for other Awards
under the 1997 ICP, awards under other plans of the Company,  or other rights to
payment from the Company, and may grant Awards in addition to and in tandem with
such other Awards, awards, or rights as well.

     The  Compensation  Committee  may  cancel or  rescind  Awards,  or  require
repayment of any profits  resulting  from Awards,  if the  participant  fails to
comply with certain  restrictive  or other  covenants  set forth in the 1997 ICP
and/or an Award agreement.

     Acceleration of Vesting. The Compensation Committee may, in its discretion,
accelerate the exercisability, the lapsing of restrictions, or the expiration of
deferral or vesting periods of any Award, and such  accelerated  exercisability,
lapse, expiration and vesting shall occur automatically in


                                       19

<PAGE>



the case of a "change in control" of the Company except to the extent  otherwise
provided in the Award agreement.  In addition,  the  Compensation  Committee may
provide that the performance goals relating to any performance-based  award will
be deemed to have been met upon the occurrence of any "change in control."

     "Change in control"  is defined in the 1997 ICP to include:  (i) any person
(other than the Company,  certain  companies  owned by the  stockholders  of the
Company or any employee  benefit plans of the Company)  becoming the  beneficial
owner of securities (x) representing 40% or more of the combined voting power of
the Company's  then  outstanding  securities  and (y) so long as the  Management
Voting Trust is still in  existence,  representing  a greater  percentage of the
combined  voting power of the  Company's  then  outstanding  securities  than is
represented by securities held by the Management  Voting Trust,  provided,  that
all shares of Common Stock subject to vested  options under the 1997 ICP and the
Management  Stock Option Plan (not  including  options  which would vest on such
change in control) are counted as  outstanding  securities of the Company;  (ii)
during a two-year  period,  individuals who constitute the Board of Directors at
the start of such period,  and any new director whose election or nomination for
election to the Board of Directors was approved by a vote of at least two-thirds
of the directors  then in office who either were  directors at the start of such
period or whose  election or nomination  was  previously so approved  (excluding
directors whose elections were as a result of certain proxy contests or who were
designated by any entity who had entered into a change in control agreement with
the Company),  ceasing to constitute a majority of the Board of Directors; (iii)
the consummation of a merger or consolidation of the Company with another entity
which  would  result  in  either  (A)  the  voting  securities  of  the  Company
outstanding  immediately  prior  to such  merger  or  consolidation  failing  to
represent  (either by  remaining  outstanding  or being  converted  into  voting
securities  of the  surviving or  resulting  entity) 40% or more of the combined
voting power of the surviving or resulting entity outstanding  immediately after
such merger or  consolidation  or (B) (I) the voting  securities  of the Company
outstanding  immediately  prior to such merger or  consolidation  continuing  to
represent  at least 40% but less than 60% of the  combined  voting  power of the
surviving  or  resulting  entity  outstanding  immediately  after such merger or
consolidation and (II) as a result of such merger or consolidation,  there is an
acceleration  of the vesting or  exercisability  of any  material  amount of, or
material  percentage of, outstanding stock options or other stock awards granted
by the entity with which such merger or  consolidation is taking place or any of
its affiliates; (iv) the stockholders of the Company approve a plan or agreement
for the sale or  disposition  of all or  substantially  all of the  consolidated
assets of the Company (other than a sale or disposition  immediately after which
such assets will be owned  directly or  indirectly  by the  stockholders  of the
Company in substantially the same proportions as their ownership of common stock
of the Company  immediately  prior thereto) in which case the Board of Directors
shall  determine the effective  date of the change in control;  or (v) any other
event  which  the  Board  of  Directors  determines,  in its  discretion,  would
materially alter the structure of the Company or its ownership.

     A change in control will also be deemed to have occurred  immediately prior
to  the  consummation  of (i) a  tender  offer  for  securities  of the  Company
representing  more than 50% of the combined  voting power of the Company's  then
outstanding  securities  in which there is not  disclosed an intention to follow
the   consummation   of  the  tender   offer  with  a  merger,   reorganization,
consolidation,  share exchange or similar transaction or (ii) a tender offer for
securities of the Company  representing  any  percentage of the combined  voting
power of the Company's then  outstanding  securities in which there is disclosed
an  intention  to follow the  consummation  of the  tender  offer with a merger,
reorganization,  consolidation,  share exchange or similar  transaction in which
the value of the  consideration  to be offered for such securities is lower than
the value of the  consideration  offered for such securities in the tender offer
(as  determined by the Board of Directors at the time) in order to allow holders
of previously  unexercisable options the opportunity to participate therein with
respect to shares underlying such options.

     Amendment  and  Termination  of the 1997 ICP.  The Board of  Directors  may
amend,  alter,  suspend,   discontinue,   or  terminate  the  1997  ICP  or  the
Compensation  Committee's  authority  to grant  Awards  without  the  consent of
stockholders or participants, except stockholder approval must be


                                       20

<PAGE>



obtained for any  amendment or  alteration  if required by law or  regulation or
under the rules of any stock exchange or automated quotation system on which the
shares are then listed or quoted. Moreover, participant consent must be obtained
if such action would materially and adversely affect the rights of a participant
under an  outstanding  Award.  Stockholder  approval  will not be  deemed  to be
required  under  laws or  regulations,  such as those  relating  to  ISOs,  that
condition  favorable  treatment of participants  on such approval,  although the
Board of Directors  may, in its  discretion,  seek  stockholder  approval in any
circumstance  in which it  deems  such  approval  advisable.  Thus,  stockholder
approval will not necessarily be required for amendments that might increase the
cost of the 1997 ICP or broaden  eligibility.  The Committee  may amend,  alter,
suspend,  discontinue  or terminate any  outstanding  Award or Award  agreement,
except as  otherwise  provided  in the 1997  ICP.  Participant  consent  must be
obtained if such action would  materially  and adversely  affect the rights of a
participant under such Award.  Notwithstanding  the foregoing,  the Compensation
Committee may terminate any outstanding Award in whole or in part, provided that
upon such  termination the Company pays to such  participant (i) with respect to
an option (whether or not exercisable) or portion thereof, an amount in cash for
each share of Common  Stock  subject to such  option or  portion  thereof  being
terminated  equal to the  excess,  if any,  of (a) the value at which a share of
Common  Stock  received  pursuant to the exercise of such option would have been
valued  by the  Company  at that time for  purposes  of  determining  applicable
withholding  taxes or other  similar  charges,  over (b) the sum of the exercise
price  per  share of such  option  and  applicable  withholding  taxes and other
similar charges,  and (ii) with respect to any other type of Award, an amount in
Common Stock or cash (as  determined by the  Compensation  Committee in its sole
discretion) equal to the value of such Award or portion thereof being terminated
as of the date of termination  (assuming the acceleration of the  exercisability
of such Award or portion thereof,  the lapsing of any restrictions on such Award
or portion  thereof or the  expiration of any deferral or vesting period of such
Award or portion  thereof) as  determined by the  Compensation  Committee in its
sole discretion.


NEW PLAN BENEFITS

     The number and types of awards or benefits  to be received by or  allocated
to eligible  persons  under the 1997 ICP in the future  cannot be  determined at
this time.  During the year ended  December 31, 1998,  no cash bonuses under the
1997 ICP were paid to any officers or employees  of the Company,  including  the
Named Executive Officers.  Of the Directors,  Named Executive Officers and other
executive  officers  of the  Company,  only  Edward H. Vick,  who was granted an
option to purchase  26,374 shares of Common Stock,  was granted any stock option
awards pursuant to the 1997 ICP during 1998. Options to purchase an aggregate of
2,472,933  shares of Common Stock were granted to employees other than executive
officers pursuant to the 1997 ICP during 1998.

     For other stock option awards made to the Named Executive Officers pursuant
to the 1997 ICP prior to the year ended  December 31, 1998,  see the  disclosure
appearing  in  this  Proxy   Statement   above  under  the  caption   "Executive
Compensation."


UNITED STATES FEDERAL INCOME TAX CONSEQUENCES

     Federal Income Tax Implications.  The following is a summary description of
the federal  income tax  consequences  generally  arising with respect to Awards
under the 1997 ICP.

     The  grant of an  option or SAR will  create  no tax  consequences  for the
participant or the Company.  A participant will not generally  recognize taxable
income upon  exercising  an ISO  (except  that the  alternative  minimum tax may
apply).  Upon  exercising  an option  other than an ISO,  the  participant  must
generally recognize ordinary income equal to the difference between the exercise
price and fair market value of the freely transferable and nonforfeitable shares
acquired on the date of exercise.  Upon exercising an SAR, the participant  must
generally  recognize  ordinary income equal to the cash or the fair market value
of the freely transferable and nonforfeitable shares received.

     Upon a  disposition  of shares  acquired upon exercise of an ISO before the
end of the  applicable  ISO holding  periods,  the  participant  must  generally
recognize  ordinary  income  equal to the lesser of (i) the fair market value of
the shares at the date of exercise of the ISO minus the exercise price, or


                                       21

<PAGE>



(ii) the  amount  realized  upon the  disposition  of the ISO  shares  minus the
exercise price.  Otherwise, a participant's  disposition of shares acquired upon
the exercise of an option  (including  an ISO for which the ISO holding  periods
are met) or SAR  generally  will result in capital gain or loss  measured by the
difference between the sale price and the participant's tax basis in such shares
(the tax basis  generally  being the exercise  price plus any amount  previously
recognized as ordinary  income in connection  with the exercise of the option or
SAR).

     The Company  generally  will be entitled  to a tax  deduction  equal to the
amount  recognized as ordinary  income by the  participant in connection with an
option or SAR. The Company generally is not entitled to a tax deduction relating
to amounts that  represent a capital  gain to a  participant.  Accordingly,  the
Company will not be entitled to any tax deduction  with respect to an ISO if the
participant holds the shares for the ISO holding periods prior to disposition of
the shares.

     With  respect  to  Awards  granted  under  the 1997 ICP that  result in the
payment  or  issuance  of cash or shares or other  property  that is either  not
restricted  as to  transferability  or not  subject  to a  substantial  risk  of
forfeiture,  the participant must generally  recognize  ordinary income equal to
the cash or the fair market value of shares or other  property  received.  Thus,
deferral  of the time of  payment  or  issuance  will  generally  result  in the
deferral  of the time the  participant  will be liable  for  income  taxes  with
respect to such payment or issuance. The Company generally will be entitled to a
deduction  in  an  amount  equal  to  the  ordinary  income  recognized  by  the
participant.

     Section  162(m)  limits the ability of publicly  held  companies  to deduct
compensation  paid during a fiscal year to a "covered  employee"  (as defined in
Section  162(m)) in excess of one  million  dollars,  unless  such  compensation
qualifies as "performance-based  compensation" (as defined in Section 162(m)) or
meets another exception  specified in Section 162(m).  Generally,  most types of
Awards  granted under the 1997 ICP should be  deductible by the Company  without
regard to the limit set by Section  162(m).  However,  the 1997 ICP does  permit
some types of Awards to be granted  that would be subject to such limit and that
would not  qualify as  "performance-based  compensation"  (as defined in Section
162(m)) or meet another exception specified in Section 162(m). In such case, the
Company's  deductions  with  respect  to such  Awards  would be  subject  to the
limitations imposed by Section 162(m).

     With respect to Awards  involving the issuance of shares or other  property
that is restricted as to  transferability  and subject to a substantial  risk of
forfeiture,  the participant must generally  recognize  ordinary income equal to
the fair market value of the shares or other property received at the first time
the  shares  or other  property  becomes  transferable  or is not  subject  to a
substantial  risk of forfeiture,  whichever  occurs  earlier.  A participant may
elect to be taxed at the time of receipt of shares or other property rather than
upon lapse of restrictions on transferability or substantial risk of forfeiture,
but if the  participant  subsequently  forfeits  such  shares or  property,  the
participant  would not be entitled to any tax deduction,  including as a capital
loss,  for the value of the shares or property on which he previously  paid tax.
The participant must file such election with the Internal Revenue Service within
30 days of the receipt of the shares or other  property.  The Company  generally
will be  entitled  to a  deduction  in an amount  equal to the  ordinary  income
recognized by the participant.

     Awards that are granted,  accelerated  or enhanced upon the occurrence of a
change in control  may give  rise,  in whole or in part,  to  "excess  parachute
payments"  within the meaning of Section  280G of the Code and, to such  extent,
will be  non-deductible  by the  Company  and subject to a 20% excise tax by the
participant.


VOTE REQUIRED

     The  affirmative  vote of a majority of votes cast at the Annual Meeting of
Stockholders is required to ratify and approve the 1997 ICP.


                                       22

<PAGE>



                  YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE FOR
                        THE RATIFICATION AND APPROVAL OF
                      THE 1997 INCENTIVE COMPENSATION PLAN
                AS DESCRIBED ABOVE AND AS SET FORTH IN APPENDIX A

                    PROPOSAL 3 -- RATIFICATION OF APPOINTMENT
                             OF INDEPENDENT AUDITORS

     At the  Annual  Meeting,  you will be asked to ratify  the  appointment  of
PricewaterhouseCoopers  LLP as the Company's  independent  auditors for the year
ending December 31, 1999. The Company has been advised by PricewaterhouseCoopers
LLP that none of its members has any financial interest in the Company.  For the
year ended December 31, 1998,  PricewaterhouseCoopers LLP was not engaged by the
Company for any  professional  services other than audit,  tax and other related
services. It is expected that representatives of PricewaterhouseCoopers LLP will
be present at the Annual Meeting to respond to your appropriate questions and to
make a statement if they so desire.


VOTE REQUIRED

     The  affirmative  vote of a majority of votes cast at the Annual Meeting of
Stockholders is required to ratify the appointment of PricewaterhouseCoopers LLP
as the Company's independent auditors for the year ending December 31, 1999.


                  YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE FOR
                     THE RATIFICATION OF THE APPOINTMENT OF
             PRICEWATERHOUSECOOPERS LLP AS THE COMPANY'S INDEPENDENT
                 AUDITORS FOR THE YEAR ENDING DECEMBER 31, 1999


                                  OTHER MATTERS

     Your Board of Directors  does not know of any matters to be  presented  for
consideration  other than the matters described in the Notice of Annual Meeting,
but if other matters are presented,  it is the intention of the persons named in
the  accompanying  Proxy  to vote on  such  matters  in  accordance  with  their
judgment.


                       STOCKHOLDER PROPOSALS FOR THE 2000
                         ANNUAL MEETING OF STOCKHOLDERS

     The Company  expects to hold its 2000 Annual Meeting of Stockholders in May
2000. Any eligible stockholder (as defined below) of the Company wishing to have
a proposal  considered  for inclusion in the Company's  2000 proxy  solicitation
materials  under Rule 14a-8 of the  Securities  Exchange Act of 1934, as amended
(the "Exchange  Act"),  must set forth such proposal in writing and file it with
the Secretary of the Company, 285 Madison Avenue, New York, New York 10017, at a
reasonable  time in  advance  of the  date of  mailing  of the  Company's  proxy
statement.  The Company will consider any proposal  filed on or before  December
10, 1999 to be in compliance with such requirement.  An eligible  stockholder is
one who is the  record  or  beneficial  owner of at least 1% or $2,000 in market
value of  securities  entitled to be voted at that  annual  meeting and has held
such  securities  for at  least  one  year and who  shall  continue  to own such
securities through the date on which the annual meeting is held.

     In addition,  under the  Company's  by-laws,  a  stockholder  who wishes to
propose business for consideration at the 2000 Annual Meeting of Stockholders or
to nominate  persons for election to the Board of Directors  must deliver to the
Company the  information  specified in the Company's  by-laws not later than the
"Advance Notice Date".  For this purpose,  the Advance Notice Date is between 90
and 120 days in advance of the date of the 2000 Annual  Meeting of  Stockholders
or, if later, the


                                       23

<PAGE>



fifteenth day  following  the date the Company  first  announces the date of its
2000 Annual Meeting of  Stockholders.  Under Rule 14a-4 of the Exchange Act, the
Company may exercise  discretionary  voting  authority under proxies it solicits
for the 2000 Annual  Meeting of  Stockholders  to vote on any proposal made by a
stockholder that the stockholder does not seek to include in the Company's proxy
statement  pursuant  to Rule 14a-8,  unless the  Company is  notified  about the
proposal before the Advance Notice Date and the proposing  shareholder states an
intention to, and submits proof that it did,  distribute proxies to a percentage
of the shareholders sufficient to carry the proposal.


                               REPORT ON FORM 10-K

     The Company's Annual Report on Form 10-K for the fiscal year ended December
31, 1998,  filed with the  Securities and Exchange  Commission,  is available to
stockholders,  without charge,  upon written request.  Exhibits to the Form 10-K
will be furnished upon payment of $.50 per page, with a minimum charge of $5.00.
Requests  for copies  should be  directed to Young & Rubicam  Inc.,  285 Madison
Avenue, New York, New York 10017, Attention: Investor Relations.


                             SOLICITATION OF PROXIES

     The  accompanying  Proxy is  solicited  by the Company and the cost of such
solicitation will be borne by the Company. Proxies may be solicited by officers,
directors and employees of the Company, none of whom will receive any additional
compensation for their services.  Solicitation of Proxies may be made personally
or by mail, telephone,  telegraph,  facsimile or messenger. The Company will pay
persons  holding  shares  of  Common  Stock  in their  names or in the  names of
nominees,  but not owning such shares  beneficially,  such as brokerage  houses,
banks and other fiduciaries, for the reasonable expense of forwarding soliciting
materials to their  principals.  In addition,  the Company has engaged Corporate
Investor  Communications Inc. to assist in the solicitation of proxies, and will
pay a fee of approximately  $4,500 plus reimbursement of out-of-pocket  expenses
incurred in connection with such solicitation.


New York, New York
April 9, 1999



                                       24

<PAGE>



                                                                      APPENDIX A



                              YOUNG & RUBICAM INC.

                        1997 INCENTIVE COMPENSATION PLAN




<PAGE>

                             YOUNG & RUBICAM INC.

                       1997 INCENTIVE COMPENSATION PLAN


                                                                            PAGE
                                                                           -----
1. Purpose ...............................................................   1
2. Definitions ...........................................................   1
3. Administration ........................................................   3
   (a) Authority of the Committee ........................................   3
   (b) Manner of Exercise of Committee Authority .........................   3
   (c) Limitation of Liability ...........................................   4
4. Stock Subject to Plan .................................................   4
   (a) Overall Number of Shares Available for Delivery ...................   4
   (b) Application of Limitation to Grants of Awards .....................   4
   (c) Availability of Shares Not Delivered under Awards .................   4
5. Eligibility; Per-Person Award Limitations .............................   4
6. Specific Terms of Awards ..............................................   4
   (a) General ...........................................................   4
   (b) Options ...........................................................   5
   (c) Stock Appreciation Rights .........................................   5
   (d) Restricted Stock ..................................................   5
   (e) Deferred Stock ....................................................   6
   (f) Bonus Stock and Awards in Lieu of Obligations .....................   7
   (g) Dividend Equivalents ..............................................   7
   (h) Other Stock-Based Awards ..........................................   7
7. Certain Provisions Applicable to Awards ...............................   7
   (a) Stand-Alone, Additional, Tandem, and Substitute Awards ............   7
   (b) Term of Awards ....................................................   8
   (c) Form and Timing of Payment under Awards; Deferrals ................   8
   (d) Exemptions from Section 16(b) Liability ...........................   8
   (e) Cancellation and Rescission of Awards .............................   8
8. Performance and Annual Incentive Awards ...............................   9
   (a) Performance Conditions ............................................   9
   (b) Performance Awards Granted to Designated Covered Employees ........   9
   (c) Annual Incentive Awards Granted to Designated Covered Employees ...  10
   (d) Written Determinations ............................................  11
   (e) Status of Section 8(b) and 8(c) Awards under Code Section 162(m) ..  11
9. Change in Control .....................................................  12
   (a) Effect of "Change in Control" .....................................  12
   (b) Definition of "Change in Control" .................................  12
   (c) Tender Offer ......................................................  13


                                       A-i

<PAGE>



                                                                            PAGE
                                                                           -----
10. General Provisions ...................................................  14
   (a) Compliance with Legal and Other Requirements ......................  14
   (b) Limits on Transferability; Beneficiaries ..........................  14
   (c) Adjustments .......................................................  14
   (d) Taxes .............................................................  15
   (e) Changes to the Plan and Awards ....................................  15
   (f) Limitation on Rights Conferred under Plan .........................  16
   (g) Unfunded Status of Awards; Creation of Trusts .....................  16
   (h) Nonexclusivity of the Plan ........................................  16
   (i) Payments in the Event of Forfeitures; Fractional Shares ...........  16
   (j) Governing Law .....................................................  17
   (k) Awards under Preexisting Plans ....................................  17
   (l) Plan Effective Date and Shareholder Approval ......................  17





                                      A-ii

<PAGE>

                             YOUNG & RUBICAM INC.

                       1997 INCENTIVE COMPENSATION PLAN

     1.  PURPOSE.  The  purpose of this 1997  Incentive  Compensation  Plan (the
"Plan"),  which is an amendment and restatement of the Young & Rubicam  Holdings
Inc.  Restricted  Stock  Plan,  is to assist  Young & Rubicam  Inc.,  a Delaware
corporation (the  "Corporation"),  and its Affiliates in attracting,  retaining,
and rewarding high-quality executives,  employees, and other persons who provide
services to the  Corporation  and/or its  Affiliates,  enabling  such persons to
acquire or  increase  a  proprietary  interest  in the  Corporation  in order to
strengthen the mutuality of interests between such persons and the Corporation's
shareholders,  and providing such persons with annual and long-term  performance
incentives to expend their maximum efforts in the creation of shareholder value.
The Plan is also intended to qualify certain compensation awarded under the Plan
for tax  deductibility  under Code Section 162(m) (as hereafter  defined) to the
extent deemed  appropriate by the Committee (or any successor  committee) of the
Board of Directors of the Corporation.

     2.  DEFINITIONS.  For purposes of the Plan,  the  following  terms shall be
defined as set forth  below,  in  addition  to such  terms  defined in Section 1
hereof:

          (a) "Affiliate"  shall mean any entity  (whether or not  incorporated)
     which, by reason of its relationship  with the Corporation,  is required to
     be aggregated with the Corporation under Section 414(b),  414(c), 414(m) or
     414(o) of the Code, and any joint venture or partnership 10% or more of the
     profits  or capital  interest  of which is owned by the  Corporation  or an
     Affiliate.

          (b) "Annual  Incentive  Award" means a conditional  right granted to a
     Participant  under Section 8(c) hereof to receive a cash payment,  Stock or
     other Award, unless otherwise determined by the Committee, after the end of
     a specified fiscal year.

          (c) "Award" means any Option, SAR (including Limited SAR),  Restricted
     Stock,  Deferred  Stock,  Stock  granted  as a bonus or in lieu of  another
     award, Dividend Equivalent,  Other Stock-Based Award,  Performance Award or
     Annual Incentive  Award,  together with any other right or interest granted
     to a Participant under the Plan.

          (d)  "Beneficiary"  means the person,  persons,  trust or trusts which
     have been  designated  by a Participant  in his or her most recent  written
     beneficiary  designation  filed with the  Committee to receive the benefits
     specified under the Plan upon such  Participant's  death or to which Awards
     or other  rights  are  transferred  if and to the  extent  permitted  under
     Section  10(b)  hereof.  If,  upon  a  Participant's  death,  there  is  no
     designated Beneficiary or surviving designated  Beneficiary,  then the term
     Beneficiary means person,  persons, trust or trusts entitled by will or the
     laws of descent and distribution to receive such benefits.

          (e) "Beneficial Owner" shall have the meaning ascribed to such term in
     Rule 13d-3 under the Exchange Act and any successor to such Rule.

          (f) "Board" means the Corporation's Board of Directors.

          (g)  "Change in  Control"  means  Change in  Control  as defined  with
     related terms in Section 9 of the Plan.

          (h) "Code"  means the Internal  Revenue Code of 1986,  as amended from
     time to time, including regulations thereunder and successor provisions and
     regulations thereto.

          (i) "Committee" means a committee of two or more directors  designated
     by the  Board to  administer  the Plan;  provided,  however,  that,  unless
     otherwise  determined by the Board,  the Committee  shall consist solely of
     two or more directors,  each of whom shall be (i) a "non-employee director"
     within  the  meaning  of  Rule  16b-3  under  the  Exchange   Act,   unless
     administration of the Plan by "non-employee directors" is not then required
     in order for exemptions under Rule 16b-3 to apply to transactions under the
     Plan, and (ii) an "outside  director" as defined under Code Section 162(m),
     unless  administration  of the  Plan by  "outside  directors"  is not  then
     required  in order to qualify  for tax  deductibility  under  Code  Section
     162(m).


                                       A-1

<PAGE>



          (j)  "Covered  Employee"  means an  Eligible  Person  who is a Covered
     Employee as specified in Section 8(e) of the Plan.

          (k) "Deferred  Stock" means a right,  granted to a  Participant  under
     Section 6(e) hereof, to receive Stock, cash or a combination thereof at the
     end of a specified deferral period.

          (l)  "Dividend  Equivalent"  means a right,  granted to a  Participant
     under Section 6(g), to receive cash, Stock,  other Awards or other property
     equal in value to  dividends  paid with  respect to a  specified  number of
     shares of Stock, or other periodic payments.

          (m) "Effective Date" means December 16, 1997.

          (n) "Eligible  Person" means each Executive Officer and other officers
     and  employees  of the  Corporation  or of any  Affiliate,  including  such
     persons who may also be directors of the Corporation, and each other person
     who provides services to the Corporation and/or its Affiliates. An employee
     on leave of  absence  may be  considered  as  still  in the  employ  of the
     Corporation or an Affiliate for purposes of eligibility  for  participation
     in the Plan.

          (o)  "Exchange  Act" means the  Securities  Exchange  Act of 1934,  as
     amended  from  time to  time,  including  rules  thereunder  and  successor
     provisions and rules thereto.

          (p) "Executive  Officer" means an executive officer of the Corporation
     as defined under the Exchange Act.

          (q) "Fair Market  Value" means the fair market value of Stock,  Awards
     or other  property  as  determined  by the  Committee  or under  procedures
     established by the Committee. Unless otherwise determined by the Committee,
     the Fair Market  Value of Stock  following  the date the Stock is listed or
     admitted  to trading on the New York Stock  Exchange  shall be the  average
     closing  price per share of Stock for the ten trading day period  ending on
     such given day,  as  reported  in the  principal  consolidated  transaction
     reporting  system with respect to securities  listed or admitted to trading
     in the New York Stock  Exchange  or, if the Stock is not listed or admitted
     to trading on the New York Stock  Exchange,  as reported  in the  principal
     consolidated transaction reporting system with respect to securities listed
     on the principal national  securities exchange on which the Stock is listed
     or  admitted  to  trading  or, if the Stock is not  listed or  admitted  to
     trading on any national securities  exchange,  the last quoted price or, if
     not so  quoted,  the  average  of the high bid and low asked  prices in the
     over-the counter market, as reported by NASDAQ.

          (r) "Incentive  Stock Option" or "ISO" means any Option intended to be
     and  designated  as an incentive  stock  option  within the meaning of Code
     Section 422 or any successor provision thereto.

          (s) "Limited SAR" means a right granted to a Participant under Section
     6(c) hereof.

          (t)" Option"  means a right,  granted to a  Participant  under Section
     6(b) hereof,  to purchase Stock at a specified price during  specified time
     periods.

          (u) "Other Stock Based Awards"  means Awards  granted to a Participant
     under Section 6(h) hereof.

          (v)  "Participant"  means a person who has been granted an Award under
     the Plan which remains outstanding,  including a person who is no longer an
     Eligible Person.

          (w) "Performance Award" means a right,  granted to a Participant under
     Section 8  hereof,  to  receive  Awards  based  upon  performance  criteria
     specified by the Committee.

          (x) "Person"  shall have the meaning  ascribed to such term in Section
     3(a)(9) of the Exchange Act and used in Sections  13(d) and 14(d)  thereof,
     and shall include a "group" as defined in Section 13(d) thereof.


                                       A-2

<PAGE>



          (y)  "Preexisting  Plans"  mean  the  Young &  Rubicam  Holdings  Inc.
     Restricted  Stock  Plan and the Young & Rubicam  Holdings  Inc.  Management
     Stock Option Plan.

          (z)  "Qualified  Member"  means a  member  of the  Committee  who is a
     "Non-Employee  Director"  within  the  meaning of Rule  16b-3(b)(3)  and an
     "outside  director"  within the meaning of Regulation  1.162-27  under Code
     Section 162(m).

          (aa) "Restricted  Stock" means Stock,  granted to a Participant  under
     Section 6(d) hereof, that is subject to certain  restrictions and to a risk
     of forfeiture.

          (bb) "Rule 16b-3" means Rule 16b-3, as from time to time in effect and
     applicable to the Plan and Participants,  promulgated by the Securities and
     Exchange Commission under Section 16 of the Exchange Act.

          (cc) "Stock"  means the  Corporation's  Common  Stock,  and such other
     securities as may be substituted (or  resubstituted)  for Stock pursuant to
     Section 10(c) hereof.

          (dd) "Stock  Appreciation  Rights" or "SAR" means a right granted to a
     Participant under Section 6(c) hereof.

     3.   ADMINISTRATION.

          (a) Authority of the Committee.  The Plan shall be administered by the
     Committee  except to the extent the Board elects to administer the Plan, in
     which case references  herein to the "Committee" shall be deemed to include
     references  to the  "Board".  The  Committee  shall  have  full  and  final
     authority,  in each case subject to and  consistent  with the provisions of
     the Plan, to select Eligible Persons to become Participants,  grant Awards,
     determine the type, number and other terms and conditions of, and all other
     matters relating to, Awards,  prescribe Award agreements (which need not be
     identical  for  each   Participant)  and  rules  and  regulations  for  the
     administration  of the  Plan,  construe  and  interpret  the Plan and Award
     agreements   and   correct   defects,   supply   omissions   or   reconcile
     inconsistencies therein, and to make all other decisions and determinations
     as the Committee may deem necessary or advisable for the  administration of
     the Plan.

          (b) Manner of  Exercise  of  Committee  Authority.  At any time that a
     member  of the  Committee  is not a  Qualified  Member,  any  action of the
     Committee  relating to an Award  granted or to be granted to a  Participant
     who is then  subject to Section  16 of the  Exchange  Act in respect of the
     Corporation,  or relating to an Award  intended by the Committee to qualify
     as  "performance-based  compensation"  within the  meaning of Code  Section
     162(m)  and  regulations   thereunder,   may  be  taken  either  (i)  by  a
     subcommittee,  designated by the Committee,  composed solely of two or more
     Qualified  Members,  or (ii) by the Committee but with each such member who
     is not a Qualified  Member  abstaining or recusing  himself or herself from
     such action; provided,  however, that, upon such abstention or recusal, the
     Committee  remains composed solely of two or more Qualified  Members.  Such
     action,  authorized by such a  subcommittee  or by the  Committee  upon the
     abstention or recusal of such non-Qualified Member(s),  shall be the action
     of the  Committee  for  purposes of the Plan.  Any action of the  Committee
     shall be final,  conclusive  and  binding  on all  persons,  including  the
     Corporation, its Affiliates, Participants, Beneficiaries, transferees under
     Section  10(b) hereof or other  persons  claiming  rights from or through a
     Participant,  and shareholders.  The express grant of any specific power to
     the Committee, and the taking of any action by the Committee,  shall not be
     construed  as  limiting  any  power  or  authority  of the  Committee.  The
     Committee  may delegate to officers or managers of the  Corporation  or any
     Affiliate,  or committees thereof, the authority,  subject to such terms as
     the  Committee  shall  determine,  to  perform  such  functions,  including
     administrative  functions,  as the Committee may  determine,  to the extent
     that such delegation will not result in the loss of an exemption under Rule
     16b-3(d)(1) for Awards granted to Participants subject to Section 16 of the
     Exchange  Act in  respect  of the  Corporation  and will not  cause  Awards
     intended to qualify as "performance-based  compensation" under Code Section
     162(m) to fail to so qualify. The Committee may appoint agents to assist it
     in administering the Plan.


                                       A-3

<PAGE>



          (c)  Limitation  of Liability.  The Committee and each member  thereof
     shall be entitled  to, in good faith,  rely or act upon any report or other
     information furnished to him or her by any executive officer, other officer
     or  employee  of  the  Corporation  or  an  Affiliate,   the  Corporation's
     independent  auditors,  consultants  or any other  agents  assisting in the
     administration  of the Plan.  Members of the  Committee  and any officer or
     employee of the  Corporation or an Affiliate  acting at the direction or on
     behalf of the Committee  shall not be  personally  liable for any action or
     determination  taken or made in good  faith with  respect to the Plan,  and
     shall, to the extent  permitted by law, be fully  indemnified and protected
     by the Corporation with respect to any such action or determination.

     4.   STOCK SUBJECT TO PLAN.

          (a)  Overall  Number of Shares  Available  for  Delivery.  Subject  to
     adjustment as provided in Section 10(c) hereof,  the total number of shares
     of Stock  reserved and  available  for delivery in  connection  with Awards
     under the Plan shall be (i) 1.275  million,  plus (ii) the number of shares
     of Stock subject to awards under Preexisting Plans that become available in
     accordance  with Section 4(c) hereof after the  Effective  Date;  provided,
     however,  that the total  number of shares of Stock  with  respect to which
     ISOs may be  granted  shall not  exceed  one  million.  Any shares of Stock
     delivered under the Plan shall consist of authorized and unissued shares or
     treasury shares.

          (b)  Application  of Limitation  to Grants of Awards.  No Award may be
     granted if the number of shares of Stock to be delivered in connection with
     such  Award  or,  in the case of an Award  relating  to shares of Stock but
     settleable only in cash (such as cash-only  SARs),  the number of shares to
     which such Award relates,  exceeds the number of shares of Stock  remaining
     available  under the Plan minus the number of shares of Stock  issuable  in
     settlement  of or relating to  then-outstanding  Awards.  The Committee may
     adopt reasonable counting procedures to ensure appropriate counting,  avoid
     double  counting  (as,  for  example,  in the case of tandem or  substitute
     awards)  and make  adjustments  if the  number of shares of Stock  actually
     delivered  differs  from  the  number  of  shares  previously   counted  in
     connection with an Award.

          (c) Availability of Shares Not Delivered under Awards. Shares of Stock
     subject to an Award under the Plan or award under a  Preexisting  Plan that
     is canceled,  expired,  forfeited,  settled in cash or otherwise terminated
     without a delivery of shares to the  Participant or the participant in such
     Preexisting Plan will again be available for Awards under the Plan,  except
     that if any such  shares  could  not  again be  available  for  Awards to a
     particular Participant under any applicable law or regulation,  such shares
     shall be  available  exclusively  for  Awards to  Participants  who are not
     subject to such limitation.

     5. ELIGIBILITY;  PER-PERSON AWARD LIMITATIONS.  Awards may be granted under
the Plan only to Eligible Persons.  In each fiscal year during any part of which
the Plan is in effect,  an Eligible Person may not be granted Awards relating to
more than 200,000 shares of Stock,  subject to adjustment as provided in Section
10(c), under each of Sections 6(b), 6(c), 6(d), 6(e), 6(f), 6(g), 6(h), 8(b) and
8(c). In addition,  the maximum cash amount that may be earned under the Plan as
a final  Annual  Incentive  Award or other cash  annual  Award in respect of any
fiscal year by any one  Participant  shall be $10 million,  and the maximum cash
amount that may be earned under the Plan as a final  Performance  Award or other
cash Award in respect of a performance period other than an annual period by any
one Participant on an annualized basis shall be $10 million.

     6.   SPECIFIC TERMS OF AWARDS.

          (a)  General.  Awards may be granted on the terms and  conditions  set
     forth in this Section 6. In addition, the Committee may impose on any Award
     or the exercise  thereof,  at the date of grant or  thereafter  (subject to
     Section 10(e)), such additional terms and conditions, not inconsistent with
     the  provisions of the Plan, as the Committee  shall  determine,  including
     terms  requiring  forfeiture  of  Awards  in the  event of  termination  of
     employment or service by the Participant and terms permitting a Participant
     to make elections  relating to his or her Award. The Committee shall retain
     full power and discretion to accelerate, waive or modify, at any time,


                                       A-4

<PAGE>



     any term or  condition  of an Award that is not  mandatory  under the Plan.
     Except in cases in which the Committee is authorized to require other forms
     of  consideration  under  the  Plan,  or  to  the  extent  other  forms  of
     consideration  must by paid to satisfy  the  requirements  of the  Delaware
     General  Corporation  Law,  no  consideration  other than  services  may be
     required for the grant (but not the exercise) of any Award.

          (b)  Options.   The  Committee  is  authorized  to  grant  Options  to
     Participants on the following terms and conditions:

               (i)  Exercise  Price.  The  exercise  price  per  share  of Stock
          purchasable  under an Option  shall be  determined  by the  Committee,
          provided  that  such  exercise  price  shall be not less than the Fair
          Market  Value of a share of Stock on the date of grant of such  Option
          except as provided under Section 7(a) hereof.

               (ii) Time and Method of Exercise.  The Committee  shall determine
          the time or times at which or the circumstances  under which an Option
          may be exercised in whole or in part  (including  based on achievement
          of performance goals and/or future service requirements),  the methods
          by which  such  exercise  price may be paid or deemed to be paid,  the
          form of such payment,  including,  without  limitation,  cash,  Stock,
          other Awards or awards granted under other plans of the Corporation or
          any Affiliate, or other property (including notes or other contractual
          obligations of Participants to make payment on a deferred basis),  and
          the methods by or forms in which Stock will be  delivered or deemed to
          be delivered to Participants.

               (iii)  ISOs.  The terms of any ISO  granted  under the Plan shall
          comply in all respects  with the  provisions  of Code Section 422. Any
          Award  agreement  relating  to an ISO  shall  contain  all  provisions
          required  to be included  in order to comply  with Code  Section  422.
          Anything in the Plan to the contrary  notwithstanding,  no term of the
          Plan relating to ISOs (including any SAR in tandem therewith) shall be
          interpreted, amended or altered, nor shall any discretion or authority
          granted  under the Plan be exercised,  so as to disqualify  either the
          Plan or any ISO under Code Section  422,  unless the  Participant  has
          first requested the change that will result in such disqualification.

          (c) Stock  Appreciation  Rights.  The Committee is authorized to grant
     SAR's to Participants on the following terms and conditions:

               (i) Right to Payment.  A SAR shall confer on the  Participant  to
          whom it is granted a right to  receive,  upon  exercise  thereof,  the
          excess of (A) the Fair Market  Value of one share of Stock on the date
          of exercise  over (B) the grant price of the SAR as  determined by the
          Committee,  provided  that such grant price shall not be less than the
          Fair Market Value of a share of Stock on the date of grant of such SAR
          except as provided under Section 7(a) hereof.

               (ii) Other Terms.  The Committee  shall  determine at the date of
          grant or thereafter,  the time or times at which and the circumstances
          under  which a SAR may be  exercised  in whole  or in part  (including
          based on  achievement  of  performance  goals  and/or  future  service
          requirements),  the method of exercise, method of settlement,  form of
          consideration payable in settlement, method by or forms in which Stock
          will be delivered or deemed to be delivered to  Participants,  whether
          or not a SAR  shall be in  tandem  or in  combination  with any  other
          Award,  and any other terms and  conditions  of any SAR.  Limited SARs
          that may only be exercised in  connection  with a Change in Control or
          other  event as  specified  by the  Committee  may be  granted on such
          terms, not  inconsistent  with this Section 6(c), as the Committee may
          determine.  SARs and  Limited  SARs may be either  freestanding  or in
          tandem with other Awards.

          (d) Restricted  Stock. The Committee is authorized to grant Restricted
     Stock to Participants on the following terms and conditions:


                                       A-5

<PAGE>



               (i) Grant and Restrictions.  Restricted Stock shall be subject to
          such  restrictions  on  transferability,  risk of forfeiture and other
          restrictions,  if any, as the Committee may impose, which restrictions
          may lapse  separately  or in  combination  at such  times,  under such
          circumstances  (including  based on achievement  of performance  goals
          and/or  future  service   requirements),   in  such   installments  or
          otherwise,  as the  Committee  may  determine  at the date of grant or
          thereafter.  Except to the  extent  restricted  under the terms of the
          Plan and any Award  agreement  relating  to the  Restricted  Stock,  a
          Participant granted Restricted Stock shall have all of the rights of a
          shareholder,  including the right to vote the Restricted Stock and the
          right  to  receive   dividends   thereon  (subject  to  any  mandatory
          reinvestment or other  requirement  imposed by the Committee).  During
          the restricted period  applicable to the Restricted Stock,  subject to
          Section  10(b)  below,   the   Restricted   Stock  may  not  be  sold,
          transferred,  pledged, hypothecated,  margined or otherwise encumbered
          by the Participant.

               (ii) Forfeiture. Except as otherwise determined by the Committee,
          upon  termination  of  employment  or service  during  the  applicable
          restriction  period,  Restricted Stock that is at that time subject to
          restrictions  shall be forfeited and  reacquired  by the  Corporation;
          provided that the  Committee may provide,  by rule or regulation or in
          any Award  agreement,  or may determine in any individual  case,  that
          restrictions  or forfeiture  conditions  relating to Restricted  Stock
          shall  be  waived  in whole  or in part in the  event of  terminations
          resulting from specified causes,  and the Committee may in other cases
          waive in whole or in part the forfeiture of Restricted Stock.

               (iii) Certificates for Stock.  Restricted Stock granted under the
          Plan may be evidenced in such manner as the Committee shall determine.
          If certificates  representing  Restricted  Stock are registered in the
          name  of  the  Participant,   the  Committee  may  require  that  such
          certificates  bear  an  appropriate  legend  referring  to the  terms,
          conditions and restrictions  applicable to such Restricted Stock, that
          the Corporation  retain physical  possession of the certificates,  and
          that  the  Participant  deliver  a  stock  power  to the  Corporation,
          endorsed in blank, relating to the Restricted Stock.

               (iv)  Dividends  and Splits.  As a  condition  to the grant of an
          Award of  Restricted  Stock,  the  Committee may require that any cash
          dividends  paid  on a  share  of  Restricted  Stock  be  automatically
          reinvested in additional  shares of Restricted Stock or applied to the
          purchase  of  additional  Awards  under  the  Plan.  Unless  otherwise
          determined by the Committee,  Stock  distributed in connection  with a
          Stock split or Stock  dividend,  and other  property  distributed as a
          dividend, shall be subject to restrictions and a risk of forfeiture to
          the same  extent as the  Restricted  Stock with  respect to which such
          Stock or other property has been distributed.

          (e) Deferred  Stock.  The Committee is  authorized  to grant  Deferred
     Stock to  Participants,  which are  rights to  receive  Stock,  cash,  or a
     combination  thereof at the end of a specified deferral period,  subject to
     the following terms and conditions:

               (i) Award and Restrictions.  Satisfaction of an Award of Deferred
          Stock shall occur upon expiration of the deferral period specified for
          such  Deferred  Stock  by  the  Committee  (or,  if  permitted  by the
          Committee, as elected by the Participant). In addition, Deferred Stock
          shall be subject  to such  restrictions  (which may  include a risk of
          forfeiture) as the Committee may impose,  if any,  which  restrictions
          may lapse at the  expiration  of the  deferral  period  or at  earlier
          specified times (including  based on achievement of performance  goals
          and/or future service requirements),  separately or in combination, in
          installments  or otherwise,  as the Committee may determine.  Deferred
          Stock may be  satisfied  by delivery of Stock,  cash equal to the Fair
          Market Value of the specified number of shares of Stock covered by the
          Deferred  Stock,  or a  combination  thereof,  as  determined  by  the
          Committee at the date of grant or thereafter.

               (ii) Forfeiture. Except as otherwise determined by the Committee,
          upon  termination  of  employment  or service  during  the  applicable
          deferral  period or  portion  thereof to which  forfeiture  conditions
          apply (as provided in the Award agreement evidencing the Deferred


                                       A-6

<PAGE>



          Stock),  all  Deferred  Stock that is at that time subject to deferral
          (other than a deferral at the  election of the  Participant)  shall be
          forfeited;  provided  that  the  Committee  may  provide,  by  rule or
          regulation  or in  any  Award  agreement,  or  may  determine  in  any
          individual case, that restrictions or forfeiture  conditions  relating
          to Deferred  Stock shall be waived in whole or in part in the event of
          terminations resulting from specified causes, and the Committee may in
          other  cases  waive in whole or in part  the  forfeiture  of  Deferred
          Stock.

               (iii) Dividend  Equivalents.  Unless otherwise  determined by the
          Committee  at date of grant,  Dividend  Equivalents  on the  specified
          number of shares of Stock covered by an Award of Deferred  Stock shall
          be either (A) paid with respect to such Deferred Stock at the dividend
          payment date in cash or in shares of unrestricted  Stock having a Fair
          Market  Value equal to the amount of such  dividends,  or (B) deferred
          with respect to such  Deferred  Stock and the amount or value  thereof
          automatically  deemed reinvested in additional  Deferred Stock,  other
          Awards or other investment vehicles,  as the Committee shall determine
          or permit the Participant to elect.

          (f) Bonus Stock and Awards in Lieu of  Obligations.  The  Committee is
     authorized to grant Stock as a bonus,  or to grant Stock or other Awards in
     lieu of obligations to pay cash or deliver other property under the Plan or
     under other plans or compensatory arrangements,  provided that, in the case
     of  Participants  subject to Section 16 of the Exchange  Act, the amount of
     such grants  remains  within the  discretion of the Committee to the extent
     necessary to ensure that  acquisitions  of Stock or other Awards are exempt
     from  liability  under Section  16(b) of the Exchange Act.  Stock or Awards
     granted  hereunder  shall  be  subject  to such  other  terms  as  shall be
     determined by the Committee.

          (g)  Dividend  Equivalents.  The  Committee  is  authorized  to  grant
     Dividend Equivalents to a Participant, entitling the Participant to receive
     cash,  Stock,  other Awards,  or other property equal in value to dividends
     paid with  respect  to a  specified  number  of  shares of Stock,  or other
     periodic payments.  Dividend  Equivalents may be awarded on a free-standing
     basis or in connection  with another Award.  The Committee may provide that
     Dividend  Equivalents shall be paid or distributed when accrued or shall be
     deemed  to have been  reinvested  in  additional  Stock,  Awards,  or other
     investment  vehicles,  and subject to such restrictions on  transferability
     and risks of forfeiture, as the Committee may specify.

          (h) Other Stock-Based Awards. The Committee is authorized,  subject to
     limitations  under  applicable  law,  to grant to  Participants  such other
     Awards that may be denominated or payable in, valued in whole or in part by
     reference to, or otherwise based on, or related to, Stock, as deemed by the
     Committee  to be  consistent  with the  purposes  of the  Plan,  including,
     without  limitation,  convertible or exchangeable  debt  securities,  other
     rights  convertible or exchangeable into Stock,  purchase rights for Stock,
     Awards  with  value  and  payment   contingent  upon   performance  of  the
     Corporation or any other factors  designated by the  Committee,  and Awards
     valued by reference  to the book value of Stock or the value of  securities
     of  or  the  performance  of  specified  Affiliates.  The  Committee  shall
     determine the terms and conditions of such Awards. Stock delivered pursuant
     to an Award in the nature of a purchase  right  granted  under this Section
     6(h) shall be purchased for such consideration,  paid for at such times, by
     such  methods,  and in such forms,  including,  without  limitation,  cash,
     Stock,  other Awards, or other property,  as the Committee shall determine.
     Cash awards,  as an element of or  supplement  to any other Award under the
     Plan, may also be granted pursuant to this Section 6(h).

     7.   CERTAIN PROVISIONS APPLICABLE TO AWARDS.

          (a) Stand-Alone,  Additional,  Tandem, and Substitute  Awards.  Awards
     granted under the Plan may, in the discretion of the Committee,  be granted
     either  alone or in addition  to, in tandem  with,  or in  substitution  or
     exchange  for, any other Award or any award  granted  under another plan of
     the  Corporation,  any Affiliate,  or any business entity to be acquired by
     the  Corporation  or an Affiliate,  or any other right of a Participant  to
     receive  payment from the  Corporation or any Affiliate.  Such  additional,
     tandem, and substitute or exchange Awards may be granted at any


                                       A-7

<PAGE>



     time. If an Award is granted in  substitution or exchange for another Award
     or award,  the Committee shall require the surrender of such other Award or
     award in consideration for the grant of the new Award. In addition,  Awards
     may be  granted  in lieu of cash  compensation,  including  in lieu of cash
     amounts payable under other plans of the  Corporation or any Affiliate,  in
     which the value of Stock subject to the Award is equivalent in value to the
     cash compensation (for example,  Deferred Stock or Restricted Stock), or in
     which the exercise price, grant price or purchase price of the Award in the
     nature of a right that may be  exercised  is equal to the Fair Market Value
     of  the  underlying  Stock  minus  the  value  of  the  cash   compensation
     surrendered   (for  example,   Options   granted  with  an  exercise  price
     "discounted" by the amount of the cash compensation surrendered).

          (b) Term of Awards. The term of each Award shall be for such period as
     may be  determined  by the  Committee;  provided that in no event shall the
     term of any  Option or SAR  exceed a period  of ten years (or such  shorter
     term as may be required in respect of an ISO under Code Section 422).

          (c) Form and Timing of Payment under Awards; Deferrals. Subject to the
     terms of the Plan and any applicable Award  agreement,  payments to be made
     by the  Corporation or an Affiliate upon the exercise of an Option or other
     Award or  settlement of an Award may be made in such forms as the Committee
     shall determine,  including,  without limitation, cash, Stock, other Awards
     or other  property,  and may be made in a single  payment or  transfer,  in
     installments,  or on a deferred  basis.  The settlement of any Award may be
     accelerated,  and  cash  paid in lieu of  Stock  in  connection  with  such
     settlement, in the discretion of the Committee or upon occurrence of one or
     more specified events (in addition to a Change in Control).  Installment or
     deferred  payments  may be  required by the  Committee  (subject to Section
     10(e) of the Plan,  including the consent provisions thereof in the case of
     any deferral of an outstanding Award not provided for in the original Award
     agreement)  or permitted at the  election of the  Participant  on terms and
     conditions  established  by the  Committee.  Payments may include,  without
     limitation,  provisions for the payment or crediting of reasonable interest
     on installment  or deferred  payments or the grant or crediting of Dividend
     Equivalents or other amounts in respect of installment or deferred payments
     denominated in Stock.

          (d) Exemptions from Section 16(b)  Liability.  It is the intent of the
     Corporation  that the  grant of any  Awards  to or other  transaction  by a
     Participant  who is  subject to  Section  16 of the  Exchange  Act shall be
     exempt under Rule 16b-3 (except for transactions acknowledged in writing to
     be non-exempt by such Participant).  Accordingly,  if any provision of this
     Plan or any Award  agreement does not comply with the  requirements of Rule
     16b-3 as then applicable to any such  transaction,  such provision shall be
     construed  or deemed  amended  to the  extent  necessary  to conform to the
     applicable  requirements of Rule 16b-3 so that such Participant shall avoid
     liability under Section 16(b).

          (e) Cancellation and Rescission of Awards.  Unless the Award agreement
     specifies  otherwise,  the Committee may cancel any unexpired,  unpaid,  or
     deferred Awards at any time, and the Corporation  shall have the additional
     rights set forth in Section  7(e)(iv)  below,  if the Participant is not in
     compliance  with all applicable  provisions of the Award  agreement and the
     Plan including the following conditions:

               (i) A Participant  shall not render services for any organization
          or  engage  directly  or  indirectly  in any  business  which,  in the
          judgment of the Chief  Executive  Officer of the  Corporation or other
          senior officer designated by the Committee,  is or becomes competitive
          with the Corporation. For Participants whose employment or service has
          terminated,  the  judgment  of the Chief  Executive  Officer  or other
          senior  officer  designated  by the  Committee  shall  be based on the
          Participant's  position  and  responsibilities  while  employed by, or
          rendering   services   to,   the   Corporation,    the   Participant's
          post-employment or post-service responsibilities and position with the
          other  organization  or  business,  the  extent of past,  current  and
          potential  competition  or conflict  between the  Corporation  and the
          other


                                       A-8

<PAGE>



          organization or business, the effect on the Corporation's shareholders
          and  clients  of  the  Participant  assuming  the  post-employment  or
          post-service  position  and such  other  considerations  as are deemed
          relevant given the applicable facts and circumstances.

               (ii) A Participant shall not, without prior written authorization
          from the Corporation,  disclose to anyone outside the Corporation,  or
          use  in  other  than  the  Corporation's  business,  any  confidential
          information  or material  relating to the business of the  Corporation
          that is acquired by the Participant  either during or after employment
          or service with the Corporation.

               (iii) A  Participant  shall  disclose  promptly and assign to the
          Corporation all right,  title,  and interest in any invention or idea,
          patentable  or  not,  made  or  conceived  by the  Participant  during
          employment or service with the Corporation,  relating in any manner to
          the actual or anticipated  business,  research or development  work of
          the Corporation and shall do anything  reasonably  necessary to enable
          the  Corporation  to secure a patent where  appropriate  in the United
          States and in foreign countries.

               (iv) Upon exercise,  settlement,  payment or delivery pursuant to
          an Award,  the  Participant  shall certify on a form acceptable to the
          Committee  that  he or  she  is  in  compliance  with  the  terms  and
          conditions of the Plan.  Failure to comply with the provisions of this
          Section  7(e)  prior to, or during  the  one-year  period  after,  any
          exercise,  payment or  delivery  pursuant to an Award shall cause such
          exercise,  payment or delivery to be rescinded.  The Corporation shall
          notify the Participant in writing of any such rescission  within three
          years after such exercise,  payment or delivery. Within ten days after
          receiving such a notice from the  Corporation,  the Participant  shall
          pay to the  Corporation  the  amount of any gain  realized  or payment
          received as a result of the  rescinded  exercise,  payment or delivery
          pursuant to an Award.  Such payment shall be made either in cash or by
          returning  to the  Corporation  the number of shares of Stock that the
          Participant  received  in  connection  with  the  rescinded  exercise,
          payment or delivery.

     8.   PERFORMANCE AND ANNUAL INCENTIVE AWARDS.

          (a) Performance Conditions.  The right of a Participant to exercise or
     receive a grant or settlement of any Award, and the timing thereof,  may be
     subject  to  such  performance  conditions  as  may  be  specified  by  the
     Committee.  The Committee may use such business criteria and other measures
     of performance as it may deem  appropriate in establishing  any performance
     conditions,  and may  exercise  its  discretion  to reduce or increase  the
     amounts payable under any Award subject to performance  conditions,  except
     as limited under Sections 8(b) and 8(c) hereof in the case of a Performance
     Award or Annual  Incentive  Award  intended to qualify  under Code  Section
     162(m).

          (b) Performance Awards Granted to Designated Covered Employees. If the
     Committee  determines that a Performance Award to be granted to an Eligible
     Person  who is  designated  by the  Committee  as  likely  to be a  Covered
     Employee should qualify as "performance-based compensation" for purposes of
     Code  Section  162(m),  the  grant,  exercise  and/or  settlement  of  such
     Performance  Award shall be contingent upon  achievement of  preestablished
     performance goals and other terms set forth in this Section 8(b).

               (i) Performance  Goals Generally.  The performance goals for such
          Performance  Awards shall consist of one or more business criteria and
          a targeted level or levels of performance with respect to each of such
          criteria,  as specified by the Committee  consistent with this Section
          8(b).  Performance  goals shall be objective and shall  otherwise meet
          the  requirements  of Code Section 162(m) and  regulations  thereunder
          (including  Regulation  1.162-27 and successor  regulations  thereto),
          including  the  requirement  that the level or  levels of  performance
          targeted by the Committee  result in the  achievement  of  performance
          goals being  "substantially  uncertain."  The  Committee may determine
          that  such  Performance  Awards  shall be  granted,  exercised  and/or
          settled upon achievement of any one performance


                                       A-9

<PAGE>



          goal or that two or more of the performance  goals must be achieved as
          a condition to grant,  exercise and/or  settlement of such Performance
          Awards. Performance goals may differ for Performance Awards granted to
          any one Participant or to different Participants.

               (ii) Business  Criteria.  One or more of the  following  business
          criteria for the  Corporation,  on a  consolidated  basis,  and/or for
          specified Affiliates or business units of the Corporation (except with
          respect  to the  total  shareholder  return  and  earnings  per  share
          criteria),  shall be used by the Committee in establishing performance
          goals  for such  Performance  Awards:  (1)  earnings  per  share;  (2)
          increase  in  revenues;  (3)  cash  flow;  (4)  cash  flow  return  on
          investment;  (5) return on net  assets,  return on  assets,  return on
          investment,  return on capital,  return on equity;  (6) economic value
          added; (7) operating margin;  (8) net income; net income before taxes;
          operating profits;  earnings before interest,  taxes and amortization;
          earnings before interest,  taxes,  depreciation and amortization;  (9)
          total  shareholder  return;  (10) ratio of staff cost to  revenues  or
          gross  margin;  and (11) any of the  above  goals as  compared  to the
          performance  of a published or special index deemed  applicable by the
          Committee  including,  but not limited  to, the  Standard & Poor's 500
          Stock  Index or a group of  comparator  companies.  One or more of the
          foregoing   business  criteria  shall  also  be  exclusively  used  in
          establishing  performance goals for Annual Incentive Awards granted to
          a Covered Employee under Section 8(c) hereof.

               (iii)  Performance  Period;  Timing for Establishing  Performance
          Goals. Achievement of performance goals in respect of such Performance
          Awards shall be measured over a performance period of up to ten years,
          as  specified  by the  Committee.  Not  later  than 90 days  after the
          beginning of any  performance  period  applicable to such  Performance
          Awards,  or at such other date as may be required or  permitted in the
          case of Awards intended to be  "performance-based  compensation" under
          Code  Section  162(m),  the  Committee  shall  determine  the Eligible
          Persons  who will  potentially  receive  Performance  Awards,  and the
          amounts potentially payable thereunder, for that performance period.

               (iv)  Performance  Award  Pool.  The  Committee  may  establish a
          Performance  Award pool, which shall be an unfunded pool, for purposes
          of  measuring  performance  of  the  Corporation  in  connection  with
          Performance Awards. The amount of such Performance Award pool shall be
          based upon the achievement of a performance goal or goals based on one
          or more of the business  criteria set forth in Section 8(b)(ii) hereof
          during the given performance  period, as specified by the Committee in
          accordance with Section  8(b)(iii)  hereof.  The Committee may specify
          the amount of the  Performance  Award pool as a  percentage  of any of
          such business criteria,  a percentage thereof in excess of a threshold
          amount,   or  as  another  amount  which  need  not  bear  a  strictly
          mathematical relationship to such business criteria.

               (v) Settlement of Performance Awards;  Other Terms. After the end
          of each performance  period, the Committee shall determine the amount,
          if any, of (A) the  Performance  Award pool, and the maximum amount of
          potential  Performance  Award  payable  to  each  Participant  in  the
          Performance  Award pool,  or (B) the amount of  potential  Performance
          Award  otherwise  payable  to  each  Participant.  Settlement  of such
          Performance  Awards  shall be in cash,  Stock,  other  Awards or other
          property,  in the discretion of the  Committee.  The Committee may, in
          its discretion, reduce the amount of a settlement otherwise to be made
          in  connection  with such  Performance  Awards,  but may not  exercise
          discretion to increase any such amount  payable to a Covered  Employee
          in respect of a Performance  Award  subject to this Section 8(b).  The
          Committee shall specify the  circumstances  in which such  Performance
          Awards  shall be paid or  forfeited  in the  event of  termination  of
          employment  or  service  by the  Participant  prior  to  the  end of a
          performance period or settlement of Performance Awards.

          (c) Annual Incentive Awards Granted to Designated  Covered  Employees.
     If the Committee determines that an Annual Incentive Award to be granted to
     an Eligible  Person who is  designated  by the  Committee as likely to be a
     Covered Employee should qualify as


                                      A-10

<PAGE>



     "performance-based  compensation" for purposes of Code Section 162(m),  the
     grant,  exercise and/or  settlement of such Annual Incentive Award shall be
     contingent upon achievement of  preestablished  performance goals and other
     terms set forth in this Section 8(c).

               (i) Annual  Incentive  Award Pool. The Committee may establish an
          Annual  Incentive  Award pool,  which shall be an unfunded  pool,  for
          purposes of measuring  performance  of the  Corporation  in connection
          with Annual  Incentive  Awards.  The amount of such  Annual  Incentive
          Award pool shall be based upon the  achievement of a performance  goal
          or goals based on one or more of the  business  criteria  set forth in
          Section  8(b)(ii)  hereof  during  the given  performance  period,  as
          specified  by the  Committee  in  accordance  with  Section  8(b)(iii)
          hereof.  The Committee may specify the amount of the Annual  Incentive
          Award  pool  as a  percentage  of any of  such  business  criteria,  a
          percentage  thereof  in excess of a  threshold  amount,  or as another
          amount  which need not bear a strictly  mathematical  relationship  to
          such business criteria.

               (ii) Potential Annual Incentive Awards. Not later than the end of
          the 90th day of each  fiscal  year,  or at such  other  date as may be
          required  or  permitted   in  the  case  of  Awards   intended  to  be
          "performance-based   compensation"  under  Code  Section  162(m),  the
          Committee  shall determine the Eligible  Persons who will  potentially
          receive Annual Incentive Awards, and the amounts  potentially  payable
          thereunder,  for that fiscal year,  either out of an Annual  Incentive
          Award pool established by such date under Section 8(c)(I) hereof or as
          individual  Annual Incentive  Awards. In the case of individual Annual
          Incentive  Awards intended to qualify under Code Section  162(m),  the
          amount  potentially  payable shall be based upon the  achievement of a
          performance  goal  or  goals  based  on one or  more  of the  business
          criteria set forth in Section 8(b)(ii) hereof in the given performance
          year, as specified by the Committee; in other cases, such amount shall
          be based on such criteria as shall be established by the Committee. In
          all cases, the maximum Annual Incentive Award of any Participant shall
          be subject to the limitation set forth in Section 5 hereof.

               (iii) Payout of Annual  Incentive  Awards.  After the end of each
          fiscal year, the Committee shall determine the amount,  if any, of (A)
          the Annual  Incentive  Award pool, and the maximum amount of potential
          Annual  Incentive  Award  payable  to each  Participant  in the Annual
          Incentive Award pool, or (B) the amount of potential  Annual Incentive
          Award otherwise payable to each Participant. Settlement of such Annual
          Incentive  Awards  shall  be in cash,  Stock,  other  Awards  or other
          property,  in the discretion of the  Committee.  The Committee may, in
          its  discretion,  determine that the amount payable to any Participant
          as a final Annual  Incentive  Award shall be increased or reduced from
          the amount of his or her potential Annual Incentive Award, including a
          determination to make no final Award whatsoever,  but may not exercise
          discretion  to  increase  any such  amount  in the  case of an  Annual
          Incentive  Award  intended to qualify under Code Section  162(m).  The
          Committee shall specify the circumstances in which an Annual Incentive
          Award  shall  be paid or  forfeited  in the  event of  termination  of
          employment or service by the Participant  prior to the end of a fiscal
          year or settlement of such Annual Incentive Award.

          (d) Written Determinations.  All determinations by the Committee as to
     the establishment of performance goals, the amount of any Performance Award
     pool or potential  individual  Performance Awards and as to the achievement
     of performance goals relating to Performance Awards under Section 8(b), and
     the  amount of any Annual  Incentive  Award  pool or  potential  individual
     Annual  Incentive  Awards and the amount of final Annual  Incentive  Awards
     under  Section  8(c),  shall be made in  writing  in the case of any  Award
     intended  to qualify  under Code  Section  162(m).  The  Committee  may not
     delegate any  responsibility  relating to such Performance Awards or Annual
     Incentive Awards.

          (e) Status of Section  8(b) and Section 8(c) Awards under Code Section
     162(m).  It is the intent of the Corporation  that  Performance  Awards and
     Annual  Incentive  Awards under  Sections  8(b) and 8(c) hereof  granted to
     persons who are designated by the Committee as likely


                                      A-11

<PAGE>



     to be Covered  Employees  within the  meaning  of Code  Section  162(m) and
     regulations   thereunder   (including  Regulation  1.162-27  and  successor
     regulations  thereto) shall, if so designated by the Committee,  constitute
     "performance-based  compensation" within the meaning of Code Section 162(m)
     and regulations thereunder.  Accordingly,  the terms of Sections 8(b), (c),
     (d) and (e),  including the definitions of Covered Employee and other terms
     used therein, shall be interpreted in a manner consistent with Code Section
     162(m) and regulations thereunder. The foregoing  notwithstanding,  because
     the Committee cannot determine with certainty  whether a given  Participant
     will be a Covered  Employee  with respect to a fiscal year that has not yet
     been completed,  the term Covered Employee as used herein shall mean only a
     person  designated by the  Committee,  at the time of grant of  Performance
     Awards or an Annual  Incentive  Award,  as likely to be a Covered  Employee
     with respect to that fiscal year. If any provision of the Plan as in effect
     on the date of adoption or any agreements relating to Performance Awards or
     Annual Incentive Awards that are designated as intended to comply with Code
     Section 162(m) does not comply or is inconsistent  with the requirements of
     Code Section 162(m) or  regulations  thereunder,  such  provision  shall be
     construed  or deemed  amended  to the extent  necessary  to conform to such
     requirements.

     9.   CHANGE IN CONTROL.

          (a)  Effect of  "Change  in  Control."  In the  event of a "Change  in
     Control," the following provisions shall apply unless otherwise provided in
     the Award agreement:

               (i)  Any  Award  carrying  a  right  to  exercise  that  was  not
          previously  exercisable and vested shall become fully  exercisable and
          vested as of the time of the Change in Control;

               (ii) The  restrictions,  deferral of  settlement,  and forfeiture
          conditions  applicable to any other Award granted under the Plan shall
          lapse and such Awards  shall be deemed  fully vested as of the time of
          the  Change  in  Control,  except to the  extent of any  waiver by the
          Participant  and  subject  to  applicable  restrictions  set  forth in
          Section 10(a) hereof; and

               (iii)  With  respect  to  any   outstanding   Award   subject  to
          achievement of performance  goals and conditions  under the Plan, such
          performance goals and other conditions will be deemed to be met if and
          to the extent so  provided  by the  Committee  in the Award  agreement
          relating to such Award.

          (b)  Definition of "Change in Control." A "Change in Control" shall be
     deemed to have occurred if:

               (i) any Person (other than the Corporation,  any trustee or other
          fiduciary  holding  securities  under any employee benefit plan of the
          Corporation,  or any company  owned,  directly or  indirectly,  by the
          stockholders  of the Corporation  immediately  prior to the occurrence
          with respect to which the  evaluation  is being made in  substantially
          the same  proportions  as their  ownership  of the common stock of the
          Corporation  immediately prior to the occurrence with respect to which
          the  evaluation  is being made) becomes the  Beneficial  Owner (except
          that a Person shall be deemed to be the Beneficial Owner of all shares
          that  any  such  Person  has the  right  to  acquire  pursuant  to any
          agreement  or  arrangement  or upon  exercise  of  conversion  rights,
          warrants  or options  or  otherwise,  without  regard to the sixty day
          period referred to in Rule 13d-3 under the Exchange Act),  directly or
          indirectly,  of securities of the Corporation (A)  representing 40% or
          more  of  the  combined  voting  power  of  the   Corporation's   then
          outstanding  securities and (B) for so long as the  Management  Voting
          Trust is extant,  representing  a greater  percentage  of the combined
          voting power of the Corporation's then outstanding  securities than is
          represented  by the  securities  of the  Corporation  then held by the
          Management Voting Trust;  provided,  that for purposes of this Section
          9(b)(i),  all shares of Stock subject to Options  granted  pursuant to
          the Plan and stock  options  granted  pursuant  to the Young & Rubicam
          Holdings Inc.  Management Stock Option Plan that are then fully vested
          and immediately exercisable (not including any shares of Stock subject
          to Options which would become fully vested and immediately exercisable
          as a result of the Change in Control having occurred) shall be treated
          as outstanding securities of the Corporation;


                                      A-12

<PAGE>



               (ii) during any period of two consecutive years,  individuals who
          at the  beginning  of such period  constitute  the Board,  and any new
          director (other than a director designated by a person who has entered
          into an  agreement  with  the  Corporation  to  effect  a  transaction
          described  in clause  (i),  (iii),  or (iv) of this  paragraph)  whose
          election by the Board or nomination for election by the  Corporation's
          stockholders  was  approved  by a vote of at least  two-thirds  of the
          directors  then  still in office  who  either  were  directors  at the
          beginning of the two-year  period or whose  election or nomination for
          election was previously so approved but excluding for this purpose any
          such new  director  whose  initial  assumption  of office  occurs as a
          result of either an actual or  threatened  election  contest  (as such
          terms are used in Rule 14a-11 of Regulation 14A promulgated  under the
          Exchange Act) or other actual or threatened solicitation of proxies or
          consents by or on behalf of an individual,  corporation,  partnership,
          group,  associate  or other entity or Person other than the Board (the
          "Continuing Directors"), cease for any reason to constitute at least a
          majority of the Board;

               (iii)  the  consummation  of a  merger  or  consolidation  of the
          Corporation with any other entity, which merger or consolidation would
          result  in  either  (A)  the  voting  securities  of  the  Corporation
          outstanding  immediately prior to such merger or consolidation failing
          to represent  (either by remaining  outstanding or by being  converted
          into voting  securities of the  surviving or resulting  entity) 40% or
          more of the combined voting power of the surviving or resulting entity
          outstanding  immediately after such merger or consolidation or (B) (x)
          the voting securities of the Corporation outstanding immediately prior
          to such merger or  consolidation  continuing  to represent  (either by
          remaining  outstanding or by being converted into voting securities of
          the  surviving or resulting  entity) at least 40% but less than 60% of
          the  combined  voting  power  of the  surviving  or  resulting  entity
          outstanding  immediately after such merger or consolidation and (y) as
          a result of the occurrence of such merger or  consolidation,  there is
          an  acceleration  of the  vesting or  exercisability  of any  material
          amount of, or material  percentage  of,  outstanding  stock options or
          other  stock  awards  granted by the entity  with which such merger or
          consolidation is taking place or any of its affiliates;

               (iv)  the  stockholders  of the  Corporation  approve  a plan  or
          agreement for the sale or disposition of all or  substantially  all of
          the consolidated  assets of the Corporation (other than such a sale or
          disposition immediately after which such assets will be owned directly
          or indirectly by the  stockholders of the Corporation in substantially
          the same  proportions  as their  ownership  of the common stock of the
          Corporation  immediately  prior to such sale or  disposition) in which
          case the Board shall  determine  the  effective  date of the Change in
          Control resulting therefrom; or

               (v) any other event  occurs  which the Board  determines,  in its
          discretion, would materially alter the structure of the Corporation or
          its ownership.

          (c) Tender  Offer.  For purposes of Section  9(a) hereof,  a Change in
     Control  shall  be  deemed  to  have  occurred  immediately  prior  to  the
     consummation  of (A) a  tender  offer  for  securities  of the  Corporation
     representing   more  than  50%  of  the   combined   voting  power  of  the
     Corporation's then outstanding securities in which the Schedule 14D-1 filed
     with the  Securities  and Exchange  Commission  with respect to such tender
     offer does not disclose any  intention  to follow the  consummation  of the
     tender offer with a merger, reorganization,  consolidation,  share exchange
     or  similar  transaction  or  (B) a  tender  offer  for  securities  of the
     Corporation representing any percentage of the combined voting power of the
     Corporation's then outstanding securities in which the Schedule 14D-1 filed
     with the  Securities  and Exchange  Commission  with respect to such tender
     offer discloses an intention to follow the consummation of the tender offer
     with a merger,  reorganization,  consolidation,  share  exchange or similar
     transaction in which the value of the  consideration to be offered for such
     securities  is lower than the value of the  consideration  offered for such
     securities  in the tender offer (as  determined  by the Board at the time).
     The Corporation  intends by this Section 9(c) to protect  Participants from
     being  disadvantaged  by being unable to participate in a tender offer with
     respect to shares of Stock subject to Options


                                      A-13

<PAGE>



     and will take reasonably appropriate steps to help Participants avoid being
     so  disadvantaged  by  establishing  procedures  to allow  Participants  to
     exercise  Options the  exercisability  of which is accelerated  pursuant to
     this  Section 9(c) and tender the  resulting  shares of Stock in the tender
     offer, including, to the extent feasible in compliance with applicable law,
     by  permitting  Participants  to exercise  Options  provisionally  upon the
     consummation of the tender offer and by permitting  Participants to pay the
     exercise  price of Options by means of a recourse  note to the  Corporation
     with such terms and conditions as the Board may require, including a pledge
     of the related shares.

     10.  GENERAL PROVISIONS.

          (a) Compliance with Legal and Other Requirements. The Corporation may,
     to the extent deemed necessary or advisable by the Committee,  postpone the
     issuance or delivery of Stock or payment of other  benefits under any Award
     until  completion of such  registration or  qualification  of such Stock or
     other  required  action under any federal or state law, rule or regulation,
     listing or other  required  action  with  respect to any stock  exchange or
     automated  quotation system upon which the Stock or other securities of the
     Corporation are listed or quoted,  or compliance with any other  obligation
     of the  Corporation,  as the  Committee may consider  appropriate,  and may
     require  any  Participant  to  make  such  representations,   furnish  such
     information  and comply with or be subject to such other  conditions  as it
     may consider  appropriate  in  connection  with the issuance or delivery of
     Stock or payment of other  benefits in  compliance  with  applicable  laws,
     rules, and regulations,  listing  requirements,  or other obligations.  The
     Corporation  shall not be  required  to issue or deliver  any  certificates
     evidencing shares of Stock in connection with an Award (i) unless and until
     the Committee has determined, with advice of counsel, that the issuance and
     delivery of such  certificates is in compliance  with all applicable  laws,
     regulations  of   governmental   authorities   and,  if   applicable,   the
     requirements  of any  exchange  on which the  shares of Stock are listed or
     traded,  and (ii) if the effect of such  issuance or  delivery  would be to
     require the  Corporation  to register  any class of any  securities  of the
     Corporation  under the Exchange Act. The  Corporation  shall in no event be
     obligated  to register  such shares of Stock or to take any other action in
     order to comply with any such law,  regulation or requirement  with respect
     to  the  issuance  and  delivery  of  such   certificates.   The  foregoing
     notwithstanding,  in connection  with a Change in Control,  the Corporation
     shall take or cause to be taken no action, and shall undertake or permit to
     arise no legal or contractual  obligation,  that results or would result in
     any  postponement  of the  issuance  or  delivery  of Stock or  payment  of
     benefits under any Award or the imposition of any other  conditions on such
     issuance,  delivery or payment,  to the extent  that such  postponement  or
     other  condition  would  represent a greater  burden on a Participant  than
     existed on the 90th day preceding the Change in Control.

          (b) Limits on Transferability;  Beneficiaries. No Award or other right
     or interest of a Participant under the Plan shall be pledged,  hypothecated
     or otherwise encumbered or subject to any lien,  obligation or liability of
     such Participant to any party (other than the Corporation or an Affiliate),
     or assigned or  transferred by such  Participant  otherwise than by will or
     the laws of descent and  distribution or to a Beneficiary upon the death of
     a Participant,  and such Awards or rights that may be exercisable  shall be
     exercised during the lifetime of the Participant only by the Participant or
     his or her guardian or legal  representative,  except that Awards and other
     rights (other than ISOs and SARs in tandem therewith) may be transferred to
     one or more  Beneficiaries or other transferees  during the lifetime of the
     Participant,  and may be exercised by such  transferees in accordance  with
     the terms of such Award,  but only if and to the extent such  transfers are
     permitted  by the  Committee  pursuant  to the  express  terms  of an Award
     agreement  (subject to any terms and  conditions  which the  Committee  may
     impose thereon).  A Beneficiary,  transferee,  or other person claiming any
     rights under the Plan from or through any  Participant  shall be subject to
     all terms and conditions of the Plan and any Award agreement  applicable to
     such Participant,  except as otherwise determined by the Committee,  and to
     any additional terms and conditions  deemed necessary or appropriate by the
     Committee.

          (c) Adjustments.  In the event that any dividend or other distribution
     (whether in the form of cash, Stock, or other property),  recapitalization,
     forward or reverse split, reorganization, merger,


                                      A-14

<PAGE>



     consolidation,   spin-off,   combination,   repurchase,   share   exchange,
     liquidation,  dissolution or other similar  corporate  transaction or event
     affects the Stock such that an adjustment is determined by the Committee to
     be appropriate  under the Plan, then the Committee shall, in such manner as
     it may deem  equitable,  adjust  any or all of (i) the  number  and kind of
     shares of Stock which may be delivered in  connection  with Awards  granted
     thereafter,  (ii) the  number  and kind of shares of Stock by which  annual
     per-person Award limitations are measured under Section 5 hereof, (iii) the
     number and kind of shares of Stock subject to or  deliverable in respect of
     outstanding  Awards and (iv) the  exercise  price,  grant price or purchase
     price  relating to any Award and/or make  provision  for payment of cash or
     other  property  in respect of any  outstanding  Award.  In  addition,  the
     Committee is authorized to make adjustments in the terms and conditions of,
     and the criteria  included in,  Awards  (including  Performance  Awards and
     performance  goals,  and Annual  Incentive  Awards and any Annual Incentive
     Award pool or performance goals relating thereto) in recognition of unusual
     or nonrecurring events (including,  without limitation, events described in
     the  preceding  sentence,  as  well as  acquisitions  and  dispositions  of
     businesses  and assets)  affecting  the  Corporation,  any Affiliate or any
     business  unit,  or the  financial  statements  of the  Corporation  or any
     Affiliate,  or in  response  to changes in  applicable  laws,  regulations,
     accounting principles,  tax rates and regulations or business conditions or
     in view of the  Committee's  assessment  of the  business  strategy  of the
     Corporation,  any  Affiliate  or  business  unit  thereof,  performance  of
     comparable  organizations,   economic  and  business  conditions,  personal
     performance of a Participant,  and any other circumstances deemed relevant;
     provided that no such adjustment  shall be authorized or made if and to the
     extent that such  authority  or the making of such  adjustment  would cause
     Options,  SARs,  Performance  Awards  granted  under Section 8(b) hereof or
     Annual  Incentive  Awards granted under Section 8(c) hereof to Participants
     designated by the Committee as Covered Employees and intended to qualify as
     "performance-based  compensation" under Code Section 162(m) and regulations
     thereunder to otherwise fail to qualify as "performance-based compensation"
     under Code Section 162(m) and regulations thereunder.

          (d) Taxes. The Corporation and any Affiliate is authorized to withhold
     from any Award  granted,  any payment  relating to an Award under the Plan,
     including from a distribution  of Stock, or any payroll or other payment to
     a Participant,  amounts of  withholding  and other taxes due or potentially
     payable in connection with any transaction  involving an Award, and to take
     such  other  action as the  Committee  may deem  advisable  to  enable  the
     Corporation  and  Participants  to satisfy  obligations  for the payment of
     withholding  taxes and other tax  obligations  relating to any Award.  This
     authority  shall  include  authority to withhold or receive  Stock or other
     property and to make cash payments in respect  thereof in satisfaction of a
     Participant's  tax obligations,  either on a mandatory or elective basis in
     the discretion of the Committee.

          (e)  Changes  to the Plan and  Awards.  The  Board may  amend,  alter,
     suspend,  discontinue or terminate the Plan or the Committee's authority to
     grant  Awards  under  the Plan  without  the  consent  of  shareholders  or
     Participants,  except that any amendment or alteration to the Plan shall be
     subject to the approval of the  Corporation's  shareholders  not later than
     the annual  meeting next  following  such Board action if such  shareholder
     approval is required by any federal or state law or regulation or the rules
     of any stock exchange or automated  quotation system on which the Stock may
     then be listed or quoted,  and the Board may otherwise,  in its discretion,
     determine  to submit  other such  changes to the Plan to  shareholders  for
     approval; provided that, without the consent of an affected Participant, no
     such Board action may  materially  and adversely  affect the rights of such
     Participant  under  any  previously  granted  and  outstanding  Award.  The
     Committee  may  waive any  conditions  or rights  under,  or amend,  alter,
     suspend,  discontinue  or terminate any Award  theretofore  granted and any
     Award agreement relating thereto, except as otherwise provided in the Plan;
     provided  that,  without the consent of an  affected  Participant,  no such
     Committee  action may  materially  and adversely  affect the rights of such
     Participant under such Award.  Notwithstanding the foregoing, the Committee
     may  terminate  any  Award  theretofore  granted  and any  Award  agreement
     relating  thereto  in  whole  or  in  part  provided  that  upon  any  such
     termination the Corporation in full consideration of the


                                      A-15

<PAGE>



     termination  of (i) any Option  outstanding  under the Plan (whether or not
     exercisable) or portion thereof pays to such  Participant an amount in cash
     for each share of Stock  subject to such  Option or portion  thereof  being
     terminated  equal to the excess,  if any, of (a) the value at which a share
     of Stock  received  pursuant to the exercise of such Option would have been
     valued  by the  Corporation  at  that  time  for  purposes  of  determining
     applicable  withholding taxes or other similar charges, over (b) the sum of
     (I) the  exercise  price  per  share of such  Option  and  (II)  applicable
     withholding  taxes and other similar charges,  or, if the Committee permits
     and  the  Participant  elects,   accelerates  the  exercisability  of  such
     Participant's  Option or portion  thereof  (if  necessary)  and allows such
     Participant  30 days to exercise such Option or portion  thereof before the
     termination of such Option or portion thereof, or (ii) any Award other than
     an  Option  outstanding  under  the Plan or  portion  thereof  pays to such
     Participant  an amount in Stock or cash (as  determined by the Committee in
     its sole  discretion)  equal to the value of such Award or portion  thereof
     being  terminated as of the date of termination  (assuming the acceleration
     of the exercisability of such Award or portion thereof,  the lapsing of any
     restrictions  on such Award or portion  thereof  or the  expiration  of any
     deferral or vesting period of such Award or portion  thereof) as determined
     by the Committee in its sole  discretion.  Notwithstanding  anything in the
     Plan  to the  contrary,  if  any  right  under  this  Plan  would  cause  a
     transaction to be ineligible for pooling of interest accounting that would,
     but for the right hereunder, be eligible for such accounting treatment, the
     Committee  may  modify or  adjust  the right so that  pooling  of  interest
     accounting shall be available, including the substitution of Stock having a
     Fair Market Value equal to the cash  otherwise  payable  hereunder  for the
     right which caused the transaction to be ineligible for pooling of interest
     accounting.

          (f) Limitation on Rights  Conferred  under Plan.  Neither the Plan nor
     any action  taken  hereunder  shall be construed as (i) giving any Eligible
     Person  or  Participant  the right to  continue  as an  Eligible  Person or
     Participant or in the employ or service of the Corporation or an Affiliate,
     (ii)  interfering  in any way  with  the  right  of the  Corporation  or an
     Affiliate to terminate any Eligible Person's or Participant's employment or
     service at any time,  (iii) giving an Eligible  Person or  Participant  any
     claim to be granted  any Award  under the Plan or to be  treated  uniformly
     with other Participants and employees,  or (iv) conferring on a Participant
     any of the rights of a shareholder of the Corporation  unless and until the
     Participant  is duly issued or  transferred  shares of Stock in  accordance
     with the terms of an Award.

          (g)  Unfunded  Status  of  Awards;  Creation  of  Trusts.  The Plan is
     intended to  constitute  an  "unfunded"  plan for  incentive  and  deferred
     compensation. With respect to any payments not yet made to a Participant or
     obligation to deliver Stock pursuant to an Award,  nothing contained in the
     Plan or any Award  shall  give any such  Participant  any  rights  that are
     greater than those of a general creditor of the Corporation;  provided that
     the  Committee  may  authorize  the creation of trusts and deposit  therein
     cash, Stock, other Awards or other property,  or make other arrangements to
     meet the  Corporation's  obligations  under the Plan.  Such trusts or other
     arrangements  shall be consistent  with the  "unfunded"  status of the Plan
     unless the Committee otherwise determines with the consent of each affected
     Participant.  The  trustee of such trusts may be  authorized  to dispose of
     trust assets and reinvest the proceeds in alternative investments,  subject
     to such terms and conditions as the Committee may specify and in accordance
     with applicable law.

          (h)  Nonexclusivity  of the Plan.  Neither the adoption of the Plan by
     the Board nor its submission to the  shareholders  of the  Corporation  for
     approval shall be construed as creating any limitations on the power of the
     Board or a committee thereof to adopt such other incentive  arrangements as
     it may deem desirable including incentive  arrangements and awards which do
     not qualify under Code Section 162(m).

          (i) Payments in the Event of Forfeitures;  Fractional  Shares.  Unless
     otherwise  determined by the Committee,  in the event of a forfeiture of an
     Award with respect to which a Participant paid cash or other consideration,
     the  Participant  shall  be  repaid  the  amount  of  such  cash  or  other
     consideration.  No fractional  shares of Stock shall be issued or delivered
     pursuant to the Plan or


                                      A-16

<PAGE>



     any Award.  The Committee  shall  determine  whether cash,  other Awards or
     other property shall be issued or paid in lieu of such fractional shares or
     whether such fractional  shares or any rights thereto shall be forfeited or
     otherwise eliminated.

          (j) Governing Law. The validity,  construction and effect of the Plan,
     any rules and regulations  under the Plan, and any Award agreement shall be
     determined in accordance with the Delaware General Corporation Law, without
     giving effect to principles of conflicts of laws,  and  applicable  federal
     law.

          (k) Awards  under  Preexisting  Plans.  Upon  approval  of the Plan by
     shareholders of the Corporation as required under Section 10(l) hereof,  no
     further   awards   shall  be   granted   under   the   Preexisting   Plans.
     Notwithstanding  the foregoing,  on or prior to March 31, 1998,  restricted
     stock  awards  may be  granted  under  the Young &  Rubicam  Holdings  Inc.
     Restricted Stock Plan, and any such outstanding or future  restricted stock
     awards  granted on or prior to March 31,  1998,  shall be  governed  by the
     terms and provisions of the Young & Rubicam Holdings Inc.  Restricted Stock
     Plan as in effect prior to December 16, 1997.

          (l) Plan Effective Date and  Shareholder  Approval.  The Plan has been
     adopted by the Board  effective  December 16, 1997,  subject to approval by
     the shareholders of the Corporation.




                                      A-17

<PAGE>



                              YOUNG & RUBICAM INC.

                 AMENDMENT TO 1997 INCENTIVE COMPENSATION PLAN

     1. Amendment.  The Young & Rubicam Inc. 1997 Incentive Compensation Plan is
hereby amended by deleting the definition of "Eligible  Person" and replacing it
with the following:

          " (n)  "Eligible  Person"  means  each  Executive  Officer  and  other
     officers and employees of the  Corporation or of any  Affiliate,  including
     such persons who have accepted offers of employment from the Corporation or
     any Affiliate,  such persons who may also be directors of the  Corporation,
     and each other person who provides  services to the Corporation  and/or its
     Affiliates.  An employee on leave of absence may be  considered as still in
     the employ of the  Corporation  or an Affiliate for purposes of eligibility
     for participation in the Plan."




<PAGE>

                              YOUNG & RUBICAM INC.
                               285 MADISON AVENUE
                            NEW YORK, NEW YORK 10017

                                     PROXY

THIS PROXY IS SOLICITED  ON BEHALF OF THE BOARD OF  DIRECTORS  AND WILL BE VOTED
FOR THE ELECTION OF DIRECTORS AND FOR PROPOSALS 2 AND 3 IF NO INSTUCTIONS TO THE
CONTRARY ARE INDICATED.

The  undersigned  hereby  appoints  STEPHANIE W.  ABRAMSON and MICHAEL J. DOLAN,
jointly and  severally,  proxies,  with the power of  substitution  and with the
authority  in each to act in the  absence of the  other,  to vote all shares the
undersigned is entitled to vote at the Annual Meeting of Stockholders to be held
at the Sheraton Hotel & Towers,  Executive Conference Center, 811 Seventh Avenue
New York, New York, on Friday,  May 14, 1999 at 10:00 A.M. New York time, and at
any  postponements  or  adjournments  thereof,  on all matters to properly  come
before the meeting,  and  particularly  to vote as  hereinafter  indicated.  The
undersigned  hereby  acknowledges  receipt  of the  Notice of Annual  Meeting of
Stockholders and Proxy Statement dated April 9, 1999.

(Continued and to be dated and signed on the reverse side.)


                                       YOUNG & RUBICAM INC.
                                       P.O. BOX 11252
                                       NEW YORK, NEW YORK 10203-0252    
- --------------------------------------------------------------------------------

<TABLE>
<S>                                 <C>                               <C>                                                     

1. THE ELECTION OF THREE CLASS I        FOR ALL NOMINEES              WITHHOLD AUTHORITY TO VOTE                   *EXCEPTIONS
   DIRECTORS                            LISTED BELOW        [ ]       FOR ALL NOMINEES LISTED BELOW      [ ]                     [ ]


NOMINEES: F. WARREN HELLMAN, ALAN D. SCHWARTZ AND EDWARD H. VICK, EACH FOR A THREE YEAR TERM
(INSTRUCTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, MARK THE "EXCEPTIONS" BOX AND WRITE THAT NOMINEE'S NAME IN
THE SPACE PROVIDED BELOW.)
*EXCEPTIONS
          --------------------------------------------------------------------------------------------------------------------------

2. RATIFICATION AND APPROVAL OF THE 1997 INCENTIVE COMPENSATION       3. CONFIRMATION OF APPOINTMENT OF PRICEWATERHOUSECOOPERS
   PLAN.                                                                 LLP AS INDEPENDENT AUDITORS.

   FOR  [ ]       AGAINST  [ ]        ABSTAIN  [ ]                       FOR  [ ]       AGAINST  [ ]        ABSTAIN  [ ]


YOU ARE ENCOURAGED TO SPECIFY YOUR CHOICES BY MARKING THE APPROPRIATE BOXES (SEE ABOVE), BUT YOU NEED NOT MARK ANY BOXES IF YOU WISH
TO VOTE IN ACCORDANCE WITH THE BOARD OF DIRECTORS'  RECOMMENDATIONS.  HOWEVER,  THE PROXY HOLDERS CANNOT VOTE YOUR SHARES UNLESS YOU
SIGN, DATE, AND RETURN THIS CARD.


                                                                      CHANGE OF ADDRESS AND/OR COMMENTS MARK HERE [ ]
                                                                        
                                                                      PLEASE SIGN EXACTLY AS YOUR NAME  APPEARS.  IF STOCK IS HELD
                                                                      IN THE NAME OF JOINT  HOLDERS,  EACH  SHOULD  SIGN. IF YOU ARE
                                                                      SIGNING AS A TRUSTEE, EXECUTOR, ETC., PLEASE SO INDICATE.

                                                                      DATED:_________________________________________________, 1999

                                                                      ____________________________________________________________
                                                                                               SIGNATURE
                                                                      ____________________________________________________________
                                                                                       SIGNATURE IF HELD JOINTLY

                                                                      VOTES MUST BE INDICATED
                                                                      (X) IN BLACK OR BLUE INK.

PLEASE MARK, SIGN, DATE AND MAIL THIS CARD PROMPTLY IN THE POSTAGE PREPAID RETURN ENVELOPE PROVIDED.
</TABLE>



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