<PAGE>
Exhibit 23.1
CONSENT OF INDEPENDENT ACCOUNTANTS
----------------------------------
We hereby consent to the incorporation by reference in this Registration
Statement on Form S-8 of our report dated February 11, 2000 (except with respect
to Notes 1 and 11, as to which the date is March 28, 2000 and except with
respect to Note 12, as to which the date is May 12, 2000) relating to the
consolidated financial statements of Bluefly, Inc., which appears in Bluefly,
Inc.'s Annual Report on Form 10-KSB/A for the year ended December 31, 1999.
PricewaterhouseCoopers LLP
New York, New York
May 31, 2000