BLUEFLY INC
10-Q, EX-27.1, 2000-08-14
APPAREL, PIECE GOODS & NOTIONS
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<TABLE> <S> <C>

<PAGE>

<ARTICLE> 5

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-END>                               JUN-30-2000
<CASH>                                       3,933,000
<SECURITIES>                                         0
<RECEIVABLES>                                  862,000
<ALLOWANCES>                                         0
<INVENTORY>                                  7,496,000
<CURRENT-ASSETS>                            13,038,000
<PP&E>                                       1,965,000
<DEPRECIATION>                                 507,000
<TOTAL-ASSETS>                              14,534,000
<CURRENT-LIABILITIES>                        5,886,000
<BONDS>                                              0
                       10,684,000
                                          0
<COMMON>                                        49,000
<OTHER-SE>                                 (10,768,000)
<TOTAL-LIABILITY-AND-EQUITY>                14,534,000
<SALES>                                      7,885,000
<TOTAL-REVENUES>                             7,885,000
<CGS>                                        5,982,000
<TOTAL-COSTS>                               12,879,000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                            (10,968,000)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                        (10,968,000)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (10,968,000)
<EPS-BASIC>                                      (2.31)
<EPS-DILUTED>                                    (2.31)




</TABLE>


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