USA SERVICE SYSTEMS INC
PRES14A, 2000-01-24
BEVERAGES
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                                 SCHEDULE 14A

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                       Securities and Exchange Act of 1934
                               (Amendment No. __)


Filed by the Registrant     [X]

Filed by Party other than the Registrant     [  ]

Check the appropriate box:

[X]   Preliminary Proxy Statement
[   ] Definitive Proxy Statement
[   ] Definitive Additional Materials
[   ] Soliciting Material Pursuant to ss.240-11(c) or ss.240.14a-12


                            USA Service Systems, Inc.
                (Name of Registrant as Specified in Its Charter)


                    William T. Hart - Attorney for Registrant
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[ ] $500 per  each  party  to the  controversy  pursuant  to  Exchange  Act Rule
     14a-6(i)(3)

[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1) Title of each class of securities to which transaction applies:

            -----------------------------------------------------------------

2) Aggregate number of securities to which transaction applies:

            -----------------------------------------------------------------

3)      Per unit price or other  underlying  value of  transaction  computed
        pursuant to Exchange Act Rule 0-11:

            -----------------------------------------------------------------

4) Proposed maximum aggregate value of transaction:

            -----------------------------------------------------------------

      [ ] Check box if any part of the fee is offset as provided by Exchange Act
      Rule  0-11(a)(2)  and identify the filing for which the offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

1)    Amount Previously Paid:

            -----------------------------------

2)    Form, Schedule or Registration No.:

            -----------------------------------

3)    Filing Party:

            -----------------------------------

4)    Date Filed:

            -----------------------------------




<PAGE>


                                                                  Preliminary
                                                                  Proxy
                                                                  Statement

                            USA SERVICE SYSTEMS, INC.
                              1750 University Drive
                                    Suite 117
                          Coral Springs, Florida 33071
                                 (954) 796-8060


                          NOTICE OF SPECIAL MEETING OF
                  SHAREHOLDERS TO BE HELD _______________, 2000



      Notice is hereby given that a special  meeting of the  shareholders of USA
Service  Systems,  Inc (the  "Company")  will be held at the Company's  offices,
___________________________  on  _____________,  2000, at ______ __.M.,  for the
following purpose:

(1)   to change the name of the Company to East Coast Beverage Corp.;

      (2)   to approve a reverse split of the  Company's  common stock such that
            each  8.194595  shares of the Company's  outstanding  shares will be
            converted into one share of common stock.

      (3)   To ratify the adoption of the Company's  Incentive Stock Option Plan
            which  provides that up to 500,000  shares (on a post - split basis)
            of common stock may be issued upon the  exercise of options  granted
            pursuant to the Plan;

      (4)   To ratify the adoption of the Company's  Non-Qualified  Stock Option
            Plan which  provides that up to 1,500,000  shares (on a post - split
            basis) of common  stock may be issued  upon the  exercise of options
            granted pursuant to the Plan;

      (5)   To ratify  the  adoption  of the  Company's  Stock  Bonus Plan which
            provides  that up to  250,000  shares  (on a post - split  basis) of
            common stock may be issued as stock bonuses pursuant to the Plan.

            To  transact  such other  business as may  properly  come before the
meeting.



<PAGE>


      The Board of Directors has fixed the close of business on January 20, 2000
as the record date for the  determination of shareholders  entitled to notice of
and to vote at such  meeting.  Shareholders  are  entitled  to one vote for each
share held.  As of January 20,  2000,  the  Company had  52,521,821  outstanding
shares of common stock.


                                   USA SERVICE SYSTEMS, INC.



______________, 2000                By  /s/ John Calebrese
                                        President


<PAGE>


                            USA SERVICE SYSTEMS, INC.
                              1750 University Drive
                                    Suite 117
                          Coral Springs, Florida 33071
                                 (954) 796-8060


                                 PROXY STATEMENT

         The  accompanying  proxy is  solicited by the Board of Directors of the
Company  for  voting  at the  special  meeting  of  shareholders  to be  held on
____________,  2000,  and at any and all  adjournments  of such meeting.  If the
proxy is executed and  returned,  it will be voted at the meeting in  accordance
with any instructions,  and if no specification is made, the proxy will be voted
for the proposals set forth in the accompanying  notice of the annual meeting of
shareholders.  Shareholders  who  execute  proxies  may revoke  them at any time
before they are voted, either by writing to the Company at the address set forth
on page one or in person  at the time of the  meeting.  Additionally,  any later
dated proxy will revoke a previous proxy from the same  shareholder.  This proxy
statement was mailed to shareholders of record on or about ____________, 2000.

         Only the holders of the Company's  common stock are entitled to vote at
the meeting. Each share of common stock is entitled to one vote and votes may be
cast  either in person or by proxy.  A quorum  consisting  of  one-third  of the
shares entitled to vote is required for the meeting. The affirmative vote of the
holders of a majority of the outstanding shares of the Company's common stock is
required  to approve  the change of the  Company's  name and the  reverse  stock
split.  The  approval  of the  holders  of a majority  of shares  present at the
meeting,  in person or by proxy,  is  required  to approve  the  adoption of the
Company's  Stock  Option and Bonus Plans as well as any other  proposals to come
before  the  meeting.  As  of  January  20,  2000  the  Company  had  52,521,821
outstanding shares of common stock.

                             PRINCIPAL SHAREHOLDERS

      The following table sets forth the number of and percentage of outstanding
shares of common stock beneficially owned by the Company's  officers,  directors
and those  shareholders  owning more than 5% of the Company's Common Stock as of
January 20, 2000.

                                    Shares of
Name and Address                  Common Stock         Percent of Class

John Calebrese                    12,323,285 (1)            23.4%
1750 University Drive
Suite 117
Coral Springs, Florida 33071



<PAGE>


                                    Shares of
Name and Address                  Common Stock         Percent of Class

Alex Garabedin                     2,663,243                   5%
1750 University Drive
Suite 117
Coral Springs, FL  33071

Edward Shanahan                    1,597,946                   3%
78 Harrington Ridge Road
Sherborn, MA 01770

John Dauymeyer                     1,065,297                   2%
8621 Brookridge Dr.
West Chester, OH 45069

William Perry Maxwell              1,065,297                   2%
2679 Corey Place
San Ramon, CA 94583

Drew Carver                        1,065,297                   2%
3852 E. Keresan
Phoenix, AZ 85044

Arnold Rosen                       6,220,472 (2)            11.8%
7138 Ayrshire Lane
Boca Raton, FL 33496

FPI, Inc.                          5,736,216                10.9%
Mizner Park Corporate Center
433 Plaza Real, Suite 275
Boca Raton, FL 33445

Genco Overseas Ventures Limited    3,513,941 (3)             6.7%
1500 Northwest 65th Ave.
Plantation, FL 33313

Acion Investments, Limited         3,513,941 (3)             6.7%
1500 Northwest 65th Ave.
Plantation, FL 33313

All Officers and Directors        19,780,365                37.7%
  as a Group (8 persons)

(1)  Excludes  500,000 shares  issuable upon the exercise of options held by Mr.
     Calebrese. The options are exercisable at a price of $2.75 per share at any
     time prior to December 31, 2004.

(2)  Includes shares held by Mr. Rosen,  Mr. Rosen's wife, and their  respective
     IRA accounts.

<PAGE>

(3)  Jack Namer is the controlling  person of this  shareholder and is therefore
     the beneficial owner of the shares held of record by this shareholder.

PROPOSAL TO CHANGE THE COMPANY'S NAME

      Between  November  1998  and July  1999 USA  Service  Systems,  Inc.  (the
"Company")  provided  retail  stores and  manufacturers  with product  assembly,
product demonstrations, point - of - sale product displays, and inventory counts
and audits.  As of July 1999 the Company had entered  into letters of intent for
the acquisition of four companies engaged in the same business as that conducted
by the  Company.  However,  the  Company  was  unable  to  obtain  approximately
$4,000,000  in  additional  equity  capital  which was needed to  finance  these
acquisitions. In July 1999 the Company essentially discontinued its business and
made plans to distribute its remaining assets (having a minimal value) to George
Pursglove, a former officer and director of the Company.

      Effective  August  31,  1999 the  Company  acquired  all of the issued and
outstanding  shares of East  Coast  Beverage  Corp.  ("ECBC")  in  exchange  for
41,300,758  shares of the  Company's  common  stock.  Immediately  prior to this
transaction, certain officers and directors of the Company surrendered 2,734,202
shares of the Company's common stock. Following this transaction the Company had
44,354,058   issued  and  outstanding   shares  of  common  stock.   The  former
shareholders of ECBC now own approximately 93% of the Company's common stock. In
connection with this  transaction the management of the Company resigned and was
replaced by the management of ECBC.

      The business of the Company, which is conducted through ECBC, now involves
the  development,  production  and  distribution  of  Coffee  House  USA(TM),  a
proprietary line of all natural, ready to drink ("RTD") bottled coffee drinks.

      ECBC's  product is more than just a cold coffee,  but rather tastes like a
milkshake and is marketed as such. It can be substituted at any occasion where a
milkshake  might be used - with a hamburger at lunch,  as a  stand-alone  snack,
etc.  ECBC's iced coffee is naturally  flavored and enhanced with whole milk and
rich coffee bean extract.  ECBC's products are all natural, low in fat, visually
exciting and have a broad spectrum of flavors.

      ECBC's  product can be  differentiated  with those of  competitors  by its
taste, advanced  technological Fuji wrap and ECBC's proprietary glass container.
Each of the flavors used by ECBC has gone through extensive consumer tasting and
approval. ECBC's iced coffee comes in the following flavors:

            Cinnamon, Mocha, Vanilla Mouse, Regular, Hazelnut, Toasted Almond,
            German Chocolate, and Banana's Foster

      ECBC's  proprietary  formulas for its products are trade  secrets and ECBC
requires  its  manufacturers,   employees,   brokers  and  consultants  to  sign
confidentiality agreements.
ECBC's glass container is also proprietary and design protected.

<PAGE>

      ECBC  sells  its  products   through   distributors   and  wholesalers  to
supermarkets,  mass-marketers,  convenience  stores,  drug store  chains and oil
company  convenience  stores. As of December 31, 1999 ECBC's products were being
sold in 44 states.

      As of December 31, 1999 ECBC had nine full time  employees.  ECBC plans to
hire additional employees as may be required by the level of its operations.

      The  following  sets forth  certain  information  concerning  the  present
management of the Company:

Name                    Age           Position with Company

John Calebrese           47           Chief Executive Officer and a Director

Alex Garabedin           46           President

Edward Shanahan          47           Vice President - Eastern Division

John Dauymeyer           59           Vice President - Central Division

William Perry Maxwell    59           Vice President - Western Division

Drew Carver              53           Vice President -Business Development

James Harford            61           Director

Edith G. Osman           52           Director

      The Company's  offices now located at 1750  University  Drive,  Suite 117,
Coral  Springs,  Florida  33071.  The Company's  new  telephone  number is (954)
796-8060 and its new facsimile number is (954) 796-0802.

      As a result of the  acquisition of ECBC, the Company's  Board of Directors
believes it is in the Company's  best interest to change the name of the Company
to East Coast Beverage Corp.

PROPOSED REVERSE STOCK SPLIT

      In connection with the August 1999 acquisition of ECBC, the Company issued
8.194,595  shares of its common  stock for each  outstanding  share of ECBC,  or
41,300,758  shares in total.  Immediately  prior to this  acquisition,  ECBC had
5,040,000 outstanding shares of common stock.

      The  business  plan of ECBC  was  based  upon  ECBC  having  approximately
5,000,000  outstanding  shares  of  common  stock  prior to  raising  additional
capital.  The reverse split ratio (8.194595 to 1) will result in the former ECBC
shareholders  owning shares of the Company's common stock equal in number to the
shares of ECBC which were originally  owned by such  shareholders.  In addition,
and although  there can be no assurance  that such will be the case, the Company

<PAGE>

believes  that having a smaller  number of  outstanding  shares will benefit the
Company by attracting brokerage firms which tend to deal with corporations which
have less than 25,000,000 outstanding shares of common stock.

         Accordingly,  the Company's  board of directors has adopted a proposal,
subject to  shareholder  approval,  to reverse split the shares of the Company's
common stock such that each 8.194595 of the Company's  outstanding  shares would
be automatically converted to one share of common stock.

         As of the date of this proxy statement,  the Company had  approximately
400  shareholders.  The reverse stock split would not eliminate any shareholders
since according to the records of the Company no shareholder  owns less than ten
shares.

         The Company would still have  approximately 400 shareholders  after the
reverse stock split and would  continue to be registered  under Section 12(g) of
the Securities Act of 1933.

         If the  reverse  split is approved by the  Company's  shareholders  the
Company will have 6,409,325  outstanding  shares of common stock. Any fractional
shares  resulting  from the  reverse  stock split will be rounded to the nearest
whole share.

PROPOSAL TO RATIFY ADOPTION OF INCENTIVE STOCK OPTION PLAN

      Shareholders  are being  requested to ratify the adoption of the Company's
Incentive  Stock Option Plan.  The purpose of the Plan is to furnish  additional
compensation and incentives to the Company's officers and employees.

      The Plan will  authorize the issuance of up to 500,000 shares (on a post -
split basis) of the  Company's  common stock to persons  that  exercise  options
granted  pursuant to the Plan. Only officers and employees of the Company may be
granted  options  pursuant to the Incentive Stock Option Plan. As of the date of
this proxy  statement the Company had not granted any options to purchase shares
of common stock pursuant to the Plan.

      The Plan was adopted by the Board of Directors  on January 10,  2000.  Any
options  granted  under the Plan must be granted  before  January 10, 2010.  The
Board of Directors  recommends that the  shareholders of the Company approve the
adoption of the Plan.

      In order to  qualify  for  incentive  stock  option  treatment  under  the
Internal Revenue Code, the following requirements must be complied with:

      1. Options granted pursuant to the Plan must be exercised no later than:

      (a)   The expiration of thirty (30) days after the date on which an option
            holder's employment by the Company is terminated.

      (b)   The  expiration  of one year  after  the  date on  which  an  option
            holder's   employment  by  the  Company  is   terminated,   if  such
            termination is due to the Employee's disability or death.

<PAGE>

      2. In the event of an option  holder's  death  while in the  employ of the
Company,  his  legatees or  distributees  may  exercise  (prior to the  option's
expiration) the option as to any of the shares not previously exercised.

      3. The total fair market value of the shares of Common  Stock  (determined
at the time of the grant of the  option) for which any  employee  may be granted
options  which  are  first  exercisable  in any  calendar  year  may not  exceed
$100,000.

       4.  Options may not be  exercised  until one year  following  the date of
grant.  Options  granted to an employee  then owning more than 10% of the Common
Stock of the Company may not be  exercisable  by its terms after five years from
the date of grant.

      5. The  purchase  price  per share of Common  Stock  purchasable  under an
option is determined by the Company's Board of Directors but cannot be less than
the fair market value of the Common Stock on the date of the grant of the option
(or 110% of the fair market value in the case of a person  owning the  Company's
stock which  represents  more than 10% of the total combined voting power of all
classes of stock).

PROPOSAL TO RATIFY ADOPTION OF NON-QUALIFIED STOCK OPTION PLAN

      Shareholders  are being  requested to ratify the adoption of the Company's
Non-Qualified  Stock  Option  Plan.  The  Company's  employees,   directors  and
officers,  and consultants or advisors to the Company are eligible to be granted
options pursuant to the Non-Qualified Plan as may be determined by the Company's
Board of Directors, provided however that bona fide services must be rendered by
such  consultants  or advisors and such services must not be in connection  with
the offer or sale of securities in a capital-raising transaction.

      The  Non-Qualified  Plan authorizes the issuance of up to 1,500,000 shares
(on a post split basis) of the  Company's  common stock to persons that exercise
options granted pursuant to the Plan. The option exercise price is determined by
the Board of Directors but cannot be less than the market price of the Company's
Common  Stock on the date the  option is  granted.  As of the date of this proxy
statement the Company had not granted any options pursuant to the  Non-Qualified
Plan.

      The  Non-Qualified  Plan was adopted by the Board of  Directors on January
10, 2000. The Board of Directors recommends that the shareholders of the Company
ratify the adoption of the Non-Qualified Plan.

PROPOSAL TO RATIFY ADOPTION OF STOCK BONUS PLAN

      Shareholders  are being  requested to ratify the adoption of the Company's
Stock Bonus Plan.  The purpose of the Stock Bonus Plan is to furnish  additional
compensation and incentives to the Company's officers employees, consultants and
advisors.

<PAGE>

      Under the Stock Bonus Plan, the Company's employees,  directors, officers,
consultants  and  advisors  are  eligible  to  receive a grant of the  Company's
shares;  provided,  however,  that  bona  fide  services  must  be  rendered  by
consultants  or advisors and such services  must not be in  connection  with the
offer or sale of securities in a capital-raising transaction.

      The Stock Bonus Plan authorizes the issuance of up to 250,000 shares (on a
post split basis) of the Company's Common Stock to persons granted stock bonuses
pursuant  to the Stock Bonus Plan.  As of the date of this Proxy  Statement,  no
shares have been granted pursuant to the Stock Bonus Plan.

      The Stock Bonus Plan was adopted by the Board of  Directors on January 10,
2000. The Board of Directors  recommends  that the  shareholders  of the Company
ratify the adoption of the 1999 Stock Bonus Plan.

Other Information Regarding the Plans.

      The Plans are administered by the Company's Board of Directors.  The Board
of Directors  has the  authority to interpret  the  provisions  of the Plans and
supervise the  administration of the Plans. In addition,  the Board of Directors
is  empowered  to select  those  persons  to whom  shares or  options  are to be
granted,  to  determine  the  number of shares  subject to each grant of a stock
bonus or an option and to determine  when, and upon what  conditions,  shares or
options  granted under the Plans will vest or otherwise be subject to forfeiture
and cancellation.

      In the discretion of the Board of Directors,  any option granted  pursuant
to the Plans may include installment exercise terms such that the option becomes
fully exercisable in a series of cumulating portions. The Board of Directors may
also  accelerate  the date upon which any option (or any part of any options) is
first  exercisable.  Any shares issued  pursuant to the Stock Bonus Plan and any
options granted pursuant to the Incentive Stock Option Plan or the Non-Qualified
Stock Option Plan will be forfeited if the "vesting" schedule established by the
Board of  Directors  at the time of the  grant  is not  met.  For this  purpose,
vesting  means the period  during which the employee  must remain an employee of
the Company or the period of time a  non-employee  must provide  services to the
Company.  At the time an employee ceases working for the Company (or at the time
a  non-employee  ceases to  perform  services  for the  Company),  any shares or
options not fully vested will be forfeited and  cancelled.  In the discretion of
the Board of Directors payment for the shares of Common Stock underlying options
may be paid through the delivery of shares of the Company's  Common Stock having
an aggregate  fair market value equal to the option price,  provided such shares
have  been  owned  by the  option  holder  for at least  one year  prior to such
exercise. A combination of cash and shares of Common Stock may also be permitted
at the discretion of the Board of Directors.

      Options  are  generally  non-transferable  except upon death of the option
holder.  Shares  issued  pursuant to the Stock Bonus Plan will  generally not be
transferable  until the  person  receiving  the  shares  satisfies  the  vesting
requirements imposed by the Board of Directors when the shares were issued.

<PAGE>

      The Board of  Directors  of the Company may at any time,  and from time to
time,  amend,  terminate,  or suspend  one or more of the Plans in any manner it
deems  appropriate,  provided  that such  amendment,  termination  or suspension
cannot  adversely affect rights or obligations with respect to shares or options
previously  granted.  The  Board  of  Directors  may  not,  without  shareholder
approval:  make any  amendment  which would  materially  modify the  eligibility
requirements  for the Plans;  increase or decrease the total number of shares of
Common  Stock which may be issued  pursuant to the Plans except in the case of a
reclassification  of the Company's capital stock or a consolidation or merger of
the Company;  reduce the minimum  option price per share;  extend the period for
granting options;  or materially increase in any other way the benefits accruing
to employees who are eligible to participate in the Plans.

      The Plans are not qualified  under Section 401(a) of the Internal  Revenue
Code, nor are they subject to any provisions of the Employee  Retirement  Income
Security Act of 1974.

Summary.

      The following sets forth certain  information as of the date of this proxy
statement  concerning the stock options and stock bonuses granted by the Company
pursuant to its Plans,  assuming the proposed reverse stock split is approved by
the Company's  shareholders.  Each option  represents  the right to purchase one
share of the Company's common stock.

                     Total Shares  Shares Reserved    Shares        Remaining
                      Reserved     for Outstanding  Issued As     Options/Shares
Name of Plan         Under Plan       Options       Stock Bonus     Under Plan
- ------------         -----------   ---------------  -----------   -------------

Incentive Stock
  Option Pla           500,000            --             N/A          500,000
Non-Qualified Stock
    Option Plan      1,500,000       500,000 (1)         N/A        1,000,000
Stock Bonus Plan       250,000           N/A              --          250,000

(1)  Options were  granted to John  Calebrese,  the  Company's  Chief  Executive
     Officer.  The options are  exercisable at $2.75 per share at any time prior
     to December 31, 2004.

Other Options

      The Company has granted options to purchase shares of the Company's common
stock to the persons  below.  These  options  were not  granted  pursuant to the
Company's Incentive or Non-Qualified stock option plans.

                          Shares Issuable     Option
                          Upon Exercise       Exercise        Expiration
Name                       of Options          Price          of Option

Arnold Rosen                100,000            $2.00       10/30/2000
Arnold Rosen                 12,500            $3.50        1/03/2002
Other third parties          40,000            $3.50        1/03/2002

      Arnold  Rosen  and  persons   affiliated  with  Mr.  Rosen  presently  own
approximately 11% of the Company's common stock. See "Principal Shareholders".


<PAGE>



AVAILABILITY OF ANNUAL REPORT ON FORM 10-K

      The Company's  Annual Report on Form 10-K for the year ending December 31,
1998 will be sent to any shareholder of the Company upon request. Requests for a
copy of this report  should be addressed to the  Secretary of the Company at the
address provided on the first page of this proxy statement.

SHAREHOLDER PROPOSALS

      Any  shareholder  proposal  which may  properly  be  included in the proxy
solicitation  material for the annual meeting of  shareholders  to be held after
the  Company's  fiscal  year  ending  December  31, 1999 must be received by the
Secretary of the Company not later than March 31, 2000.



<PAGE>


                            USA SERVICE SYSTEMS, INC.

                This Proxy is Solicited by the Board of Directors

            The undersigned stockholder of the Company,  acknowledges receipt of
the Notice of the  Special  Meeting of  Stockholders,  to be held  ____________,
2000,  _____ a.m. local time, at  _________________________________,  and hereby
appoints John Calebrese and Alex Garabedin, each with the power of substitution,
as  Attorneys  and  Proxies  to vote all the shares of the  undersigned  at said
Special  Meeting  of  stockholders  and  at  all  adjournments  thereof,  hereby
ratifying and  confirming all that said Attorneys and Proxies may do or cause to
be done by virtue hereof.  The above named  Attorneys and Proxies are instructed
to vote all of the undersigned's shares as follows:

      (1)   To change the name of the Company to East Coast Beverage Corp.;
                              ___      ___          ___
                             /__/ FOR /__/ AGAINST /__/ ABSTAIN


(2)  To approve a reverse  split of the  Company's  common  stock such that each
     8.194595 of the  Company's  outstanding  shares will be converted  into one
     share of common stock.
                              ___      ___          ___
                             /__/ FOR /__/ AGAINST /__/ ABSTAIN


      (3) To ratify the adoption of the Company's Incentive Stock Option Plan.

                              ___      ___          ___
                             /__/ FOR /__/ AGAINST /__/ ABSTAIN


      (4) To ratify the  adoption of the  Company's  Non-Qualified  Stock Option
Plan.
                              ___      ___          ___
                             /__/ FOR /__/ AGAINST /__/ ABSTAIN


      (5) To ratify the adoption of the Company's Stock Bonus Plan.

                              ___      ___          ___
                             /__/ FOR /__/ AGAINST /__/ ABSTAIN


      To transact such other business as may properly come before the meeting.



<PAGE>

THIS PROXY,  WHEN  PROPERLY  EXECUTED,  WILL BE VOTED AS DIRECTED  HEREIN BY THE
UNDERSIGNED STOCKHOLDER. IF NO DISCRETION IS INDICATED, THIS PROXY WILL BE VOTED
IN FAVOR OF ITEMS 1 THROUGH 5.


                                        Dated this __ day of _______, 2000.


                                        --------------------------------------
                                                   (Signature)


                                         -------------------------------------
                                                   (Signature)

                                            Please sign your name  exactly as it
                                            appears on your  stock  certificate.
                                            If  shares  are held  jointly,  each
                                            holder   should   sign.   Executors,
                                            trustees,   and  other   fiduciaries
                                            should so indicate when signing.

                                            Please  Sign,  Date and Return  this
                                            Proxy  so that  your  shares  may be
                                            voted at the meeting.


                                            Return this Proxy to:
                                            East Coast Beverage Corp.
                                            1750 University Drive
                                            Suite 117
                                            Coral Springs, Florida 33071
                                            (954) 796-8060
                                            (954) 796-0802 (fax)






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