USA SERVICE SYSTEMS INC
SB-2, 2000-02-28
BEVERAGES
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         As filed with the Securities and Exchange Commission on , 2000.

                              Registration No. 333-

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM SB-2

                             Registration Statement
                                      Under
                           THE SECURITIES ACT OF 1933


                                       East Coast Beverage Corp.
                     (Exact name of registrant as specified in charter)

        Colorado                     2086                    84-1039267
    (State or other       (Primary Standard Classi-        (IRS Employer
    jurisdiction of         fication Code Number)           I.D. Number)
    incorporation)

                              1750 University Drive
                                    Suite 117
                          Coral Springs, Florida 33071
                                 (954) 796-8060
                          (Address and telephone number
                         of principal executive offices)

                              1750 University Drive
                                    Suite 117
                          Coral Springs, Florida 33071
                   (Address of principal place of business or
                      intended principal place of business)

                                 John Calebrese
                              1750 University Drive
                                    Suite 117
                          Coral Springs, Florida 33071
                                 (954) 796-8060
            (Name, address and telephone number of agent for service)

         Copies of all communications, including all communications sent
                  to the agent for service, should be sent to:

                              William T. Hart, Esq.
                                  Hart & Trinen
                             1624 Washington Street
                             Denver, Colorado 80203
                                 (303) 839-0061

        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
                 As soon as practicable after the effective date
                         of this Registration Statement

                                 Page 1 of Pages
                          Exhibit Index Begins on Page


<PAGE>




         If this Form is filed to register additional securities for an offering
         pursuant to Rule 462(b)  under the  Securities  Act,  please  check the
         following box and list the Securities Act registration statement number
         of the earlier effective  registration statement for the same offering.
         [ ]

         If this  Form is a  post-effective  amendment  filed  pursuant  to Rule
         462(c) under the  Securities  Act, check the following box and list the
         Securities Act registration  statement number of the earlier  effective
         registration statement for the same offering. [ ]

         If delivery of the  prospectus is expected to be made pursuant to Rule
         434,  please check the following box.  [ ]


                         CALCULATION OF REGISTRATION FEE

Title of each                   Proposed      Proposed
  Class of                      Maximum       Maximum
Securities     Securities       Offering     Aggregate       Amount of
  to be           to be         Price Per    Offering       Registration
Registered     Registered (1)    Unit (2)      Price            Fee
- ----------     --------------    ---------  -----------   ----------------

Common stock     2,447,841        $2.75     $6,731,562         $1,788

 (1)     Shares are offered by certain selling shareholders

(2) Offering price computed in accordance with Rule 457 (c).

         The registrant hereby amends this  Registration  Statement on such date
or dates as may be necessary to delay its  effective  date until the  registrant
shall file a further amendment which specifically  states that this Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of l933 or until the  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.


<PAGE>


PROSPECTUS
                            EAST COAST BEVERAGE CORP.

                                  Common Stock

         This prospectus  relates to the sale of 2,447,841  shares of the common
stock of East Coast  Beverage  Corp.  ("ECBC")  by  certain  owners of shares of
ECBC's common stock. The shares were issued by ECBC for cash,  services rendered
and in settlement of amounts owed by ECBC to various third parties.

         The owners of the common  stock to be sold by means of this  prospectus
are referred to as the "selling shareholders".

         ECBC will not receive any proceeds from the resale of the shares by the
selling  shareholders.  The  selling  shareholders  may resell  the shares  they
acquire by means of this prospectus from time to time in the public market.  The
selling  shareholders  have advised ECBC that they will offer the shares through
broker/dealers  at market prices with  customary  commissions  being paid by the
selling shareholders. The costs of registering the shares offered by the selling
shareholders are being paid by ECBC. The selling shareholders will pay all other
costs of the sale of the shares offered by them.  See "Dilution and  Comparative
Share Data" and "Selling Shareholders".

         These  securities are speculative and involve a high degree of risk and
should  be  purchased  only by  persons  who can  afford  to lose  their  entire
investment.  For a  description  of certain  important  factors  that  should be
considered by prospective  investors,  see "Risk  Factors"  beginning on page of
this prospectus.

         Neither the Securities and Exchange Commission nor any state securities
commission has approved or  disapproved  of these  securities or passed upon the
accuracy or adequacy of this prospectus. Any representation to the contrary is a
criminal offense.

    There is presently no market for ECBC's common stock.









                      The date of this prospectus is _______, 2000


<PAGE>


                                     TABLE OF CONTENTS
                                                                      Page

PROSPECTUS SUMMARY .................................................
RISK FACTORS .......................................................
COMPARATIVE SHARE DATA .............................................
MARKET FOR ECBC'S COMMON STOCK......................................
MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS .........
BUSINESS ...........................................................
MANAGEMENT .........................................................
PRINCIPAL SHAREHOLDERS .............................................
SELLING SHAREHOLDERS ...............................................
DESCRIPTION OF SECURITIES ..........................................
EXPERTS ............................................................
LITIGATION .........................................................
INDEMNIFICATION ....................................................
ADDITIONAL INFORMATION .............................................
FINANCIAL STATEMENTS ...............................................




<PAGE>


                               PROSPECTUS SUMMARY

      Prior to  September  1999 ECBC did  business  under  the name USA  Service
Systems,  Inc. ("USA").  Between November 1998 and July 1999 USA provided retail
stores and manufacturers with product assembly, product demonstrations,  point -
of - sale product displays, and inventory counts and audits. As of July 1999 USA
had entered into letters of intent for the acquisition of four companies engaged
in the same business as that conducted by USA. However, USA was unable to obtain
approximately  $4,000,000  in  additional  equity  capital  which was  needed to
finance  these  acquisitions.  In July  1999 USA  essentially  discontinued  its
business and made plans to  distribute  its remaining  assets  (having a minimal
value) to George Pursglove, a former officer and director of USA.

      Effective  August 31, 1999 ECBC acquired all of the issued and outstanding
shares of East Coast  Beverage  Corp.,  a Florida  Corporation,  in exchange for
5,040,000  shares  of  common  stock.  Following  this  transaction  the  former
shareholders  of East Coast  Beverage  owned  approximately  93% of USA's common
stock.  In connection  with this  transaction the management of USA resigned and
was replaced by the management of East Coast Beverage.

      ECBC's business  involves the development,  production and distribution of
Coffee House USA(TM), a proprietary line of all natural,  ready to drink ("RTD")
bottled coffee drinks.

      ECBC  sells  its  products   through   distributors   and  wholesalers  to
supermarkets,  mass-marketers,  convenience  stores,  drug store  chains and oil
company  convenience  stores.  As of January 15, 2000 ECBC's products were being
sold in 44 states.

      ECBC's  offices are located at 1750  University  Drive,  Suite 117,  Coral
Springs,  Florida  33071.  ECBC's  telephone  number is (954)  796-8060  and its
facsimile number is (954) 796-0802.

         All  historical  share data in this  prospectus  has been  adjusted  to
reflect a  8.194595-for-one  reverse  split of ECBC's  common  stock,  which was
approved by ECBC's shareholders on February 22, 2000.

        As of  January  31,  2000,  ECBC had  7,666,359  shares of common  stock
outstanding.  The number of  outstanding  shares  does not give effect to shares
which may be issued upon the exercise and/or conversion of options,  warrants or
other  convertible  securities  previously  issued by ECBC.  See  "Dilution  and
Comparative Share Data", "selling shareholders" and "Description of Securities".

         At the present time there is no public market for ECBC's common stock.


<PAGE>


RISK FACTORS

         There are  substantial  risks  associated  with an investment in ECBC's
common  stock  including,  among  others,  ECBC's need for  additional  capital,
intense  competition  and the  absence  of any public  market for ECBC's  common
stock.

SUMMARY FINANCIAL INFORMATION
         The following  sets forth certain  financial  data with respect to ECBC
and is qualified in its  entirety by  reference to the more  detailed  financial
statements and notes included elsewhere in this Prospectus.

Statement of Operations Data:

                      Period from Inception (March 25, 1998   Nine Months Ended
                               to December 31, 1998          September 30, 1999
                      --------------------------------------------------------
Revenues                          $478,066                       $5,179,189
Cost of Sales                     (344,493)                      (3,681,520)
Selling, General and
  Administrative Expenses         (874,025)                      (1,427,926)
Stock Based Compensation                --                         (421,166)
Other Income (expense)               2,135                              625
                                  --------                         --------
Net (Loss)                       $(738,317)                       $(350,798)
                                 ==========                       ==========

Balance Sheet Data:
                           December 31,     September 30,      September 30,
                               1998             1999               1999
                         ---------------    -------------       --------------
                                                                  (Pro Forma)

Current Assets             $1,560,709         $3,387,339         $5,287,339
Total Assets                1,751,922          4,418,248          6,318,248
Current Liabilities         2,489,739          2,200,289            700,289
Total Liabilities           2,489,739          3,767,715          1,300,289
Working Capital (Deficit)    (929,030)         1,187,050          4,587,050
Shareholders' Equity
   (Deficit)                 (737,817)           650,533          5,017,959

      Subsequent  to September  30, 1999 ECBC sold 768,247  shares of its common
stock to private  investors at a price of $2.75 per share. ECBC paid commissions
of $212,000 in connection with the sale of these shares.

      In January  2000 ECBC issued  694,973  shares of its common  stock to John
Calebrese, an officer, director and principal shareholder of ECBC, in settlement
of $1,817,426 owed to Mr. Calebrese by ECBC.

      Also in January  2000 ECBC issued  316,192  shares of its common  stock to
other creditors in settlement of $650,000 owed to these creditors by ECBC.

      The pro forma  balance  sheet as of  September  30,  1999  reflects  these
transactions as if they had occurred on September 30, 1999.


<PAGE>



                                  RISK FACTORS

         The securities offered hereby are speculative and involve a high degree
of risk and should be  purchased  only by  persons  who can afford to lose their
entire  investment.  Therefore,  prospective  investors  should read this entire
prospectus and carefully  consider,  among others, the following risk factors in
addition to the other  information set forth in this prospectus  prior to making
an investment.

         History  of Losses.  ECBC has  incurred  losses  since it was formed in
1998. From the date of its formation  through  September 30, 1999, ECBC incurred
net losses of approximately  $(1,089,000).  ECBC first began shipping product in
December 1998. There can be no assurance that ECBC will be profitable.

         ECBC may need additional capital. This offering is being made on behalf
of certain  selling  shareholders.  ECBC will not receive any proceeds  from the
sale of the shares offered by the selling shareholders.  ECBC may need to obtain
additional capital in order expand its business.  There can be no assurance that
ECBC will be able to obtain any  additional  financing.  The  failure of ECBC to
obtain   additional   capital  on  terms  acceptable  to  it,  or  at  all,  may
significantly restrict ECBC's proposed operations.

         ECBC's future  operations  will be subject to all of the risks inherent
in the establishment of a new business enterprise, including limited capital and
possible  delays in the expansion of ECBC's  business.  The likelihood that ECBC
will succeed must be considered in light of the problems,  expenses,  and delays
frequently  encountered in connection  with the  development of new  businesses.
ECBC's operations may place  significant  strains on future  management,  staff,
working  capital,  and  financial  control  systems.  The  failure  to  maintain
financial control systems,  to recruit qualified staff or to respond effectively
to  difficulties  encountered  during  expansion  could have a material  adverse
effect on ECBC's business,  financial condition and results of operations. There
can be no assurance that ECBC's systems and controls or staff will be adequate.

         ECBC will compete with numerous other  businesses which are involved in
the sale of ready-to-drink  beverages.  Most of ECBC's  competitors have greater
name recognition and greater financial,  management and marketing resources than
those of ECBC.

         There is no public market for the  securities of ECBC,  and there is no
assurance  that such a market will ever develop.  Notwithstanding  the lack of a
public market ECBC plans to register  approximately  1,200,000 additional shares
of common stock which were sold between  September 1999 and February 15, 2000 to
a group of private investors at a price of $2.75 per share. ECBC plans to file a
separate  registration  statement with the Securities and Exchange Commission so
as to permit the public sale of these  shares.  Should a market ever develop for
ECBC's  common  stock,  the public  sale of these  shares may depress the market
price of ECBC's common stock.

    ECBC  plans to  register  additional  shares of its  common  stock.  Between
September  1999 and February 15, 2000 ECBC sold  1,189,958  shares of its common
stock to a group of private  investors at a price of $2.75 per share. ECBC plans
to file a separate  registration  statement  with the  Securities  and  Exchange
Commission so as to permit the public sale of these shares.

<PAGE>


                             COMPARATIVE SHARE DATA

         As of January 31, 2000 ECBC had 7,666,359  outstanding shares of common
stock  which  had  a  net  tangible  book  value  (on  a  pro  forma  basis)  of
approximately $0.60 per share.

                                                     Number of Shares

Shares outstanding as of January 31, 2000 (1)           7,666,359

Shares offered by selling shareholders                  2,447,841

Percentage of ECBC's common stock represented
by shares offered by this prospectus                           32%

Net tangible book value per share (on a pro forma
basis) as of January 31, 2000.                              $0.60

      The purchasers of the securities offered by this prospectus will suffer an
immediate  dilution if the price paid for the securities offered is greater than
the net tangible book value of ECBC's common stock.

      "Net  tangible book value" (on a pro forma basis) gives effect to the sale
of common stock and the conversion of loans subsequent to September 30, 1999 and
is the amount that results from subtracting the total liabilities and intangible
assets of ECBC from its total assets.

         As of January 31, 2000 ECBC had 7,666,359 shares of common stock issued
and  outstanding.  The following table reflects the shares of common stock which
may be issued by ECBC as the result of the  exercise  of options to be issued by
ECBC.

                                                     Number of          Note
                                                      Shares        Reference

         Shares Outstanding                          7,666,359

         Shares issuable upon exercise of options      500,000            A
         held by officer and director

         Shares issuable upon exercise of options      152,500            B
         held by others

      A. Options are held by John Calebrese, an officer,  director and principal
shareholder  of ECBC.  Options may be exercised at a price of $2.75 per share at
any time prior to December 31, 2004. All options are currently exercisable.

B.   Options are  exercisable  at prices  between  $2.00 and $3.50 per share and
     expire between  10/30/2000 and 1/03/2002.  See "Management - Other Options"
     for further information concerning these options.



<PAGE>


                         MARKET FOR ECBC'S COMMON STOCK

         As of January  31, 2000 there were  approximately  400 owners of ECBC's
common stock.  At the present time,  there is no public market for ECBC's common
stock.

         Holders of common stock are  entitled to receive such  dividends as may
be declared by the Board of Directors out of funds legally available and, in the
event of  liquidation,  to share pro rata in any  distribution  of ECBC's assets
after payment of liabilities. The Board of Directors is not obligated to declare
a dividend.  ECBC has not paid any  dividends on it's common stock and ECBC does
not have any current plans to pay any common stock dividends.

         The provisions in ECBC's Articles of  Incorporation  relating to ECBC's
preferred  stock would allow  ECBC's  directors  to issue  preferred  stock with
rights to  multiple  votes  per share and  dividends  rights  which  would  have
priority  over any  dividends  paid with  respect to ECBC's  common  stock.  The
issuance of preferred stock with such rights may make more difficult the removal
of  management   even  if  such  removal  would  be  considered   beneficial  to
shareholders  generally,  and  will  have the  effect  of  limiting  shareholder
participation in certain  transactions  such as mergers or tender offers if such
transactions are not favored by incumbent management.

           MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS

         The following  selected  financial  data should be read in  conjunction
with the more detailed financial  statements,  related notes and other financial
information included in this prospectus.

Statement of Operations Data:

                      Period from Inception (March 25,       Nine Months Ended
                         1998 to December 31, 1998           September 30, 1999
                      --------------------------------------------------------

Revenues                          $478,066                       $5,179,189
Cost of Sales                     (344,493)                      (3,681,520)
Selling, General and
   Administrative Expenses        (874,025)                      (1,427,926)
Stock Based Compensation                --                         (421,166)
Other Income (expense)               2,135                              625
                              ------------                   --------------
Net (Loss)                       $(738,317)                       $(350,798)
                                 ==========                       ==========

Balance Sheet Data:
                      December 31, 1998   September 30, 1999  September 30, 1999
                      -----------------   ------------------  ------------------
                                                               (Pro Forma)

Current Assets           $1,560,709         $3,387,339         $5,287,339
Total Assets              1,751,922          4,418,248          6,318,248
Current Liabilities       2,489,739          2,200,289            700,289
Total Liabilities         2,489,739          3,767,715          1,300,289
Working Capital (Deficit)  (929,030)         1,187,050          4,587,050
Shareholders' Equity
   (Deficit)               (737,817)           650,533          5,017,959

<PAGE>

      Subsequent  to September  30, 1999 ECBC sold 768,247  shares of its common
stock to private  investors at a price of $2.75 per share. ECBC paid commissions
of $212,000 in connection with the sale of these shares.

      In January  2000 ECBC issued  694,973  shares of its common  stock to John
Calebrese, an officer, director and principal shareholder of ECBC, in settlement
of $1,817,426 owed to Mr. Calebrese by ECBC.

      Also in January  2000 ECBC issued  316,192  shares of its common  stock to
other creditors in settlement of $650,000 owed to these creditors by ECBC.

      The pro forma  balance  sheet as of  September  30,  1999  reflects  these
transactions as if they had occurred on September 30, 1999.

Period From Inception (March 25, 1998) to December 31, 1998

      ECBC first began shipping  product in December  1998.  During this period,
ECBC's gross  profit ratio was 28%,  compared to a gross profit ratio of 29% for
the nine months ended September 30, 1999.

      The primary  components of selling,  general and  administrative  expenses
during this period were:

                  Salaries and Contract Labor $432,997
                  Travel and Marketing         $42,991
                  Organization Expenses       $146,683

Nine Months Ending September 30, 1999

      ECBC did not begin  shipping  product  until  December  1998. As a result,
comparisons  cannot  be made  between  operations  for the  nine  months  ending
September 30, 1999 and the nine months ending September 30, 1998.

      During the nine  months  ended  September  30,  1999 ECBC had income  from
operations of $69,743.  However, expenses of $421,166 (which did not require the
use of cash) associated with stock-based compensation and common stock issued on
consideration  for the modification of loan terms resulted in a net loss for the
period of $350,798. ECBC believes that the expenses associated with the issuance
of the common stock for services and for the modification of loan terms will not
occur in future periods, or at least will not impact ECBC's operating results to
the same extent as during the period ending September 30, 1999.

Liquidity and Sources of Capital

      ECBC's operations used $1,194,272 in cash during the period ended December
31, 1998.  ECBC funded its  operating  losses during this period with loans from
John Calebrese, ECBC's Chief Executive Officer.

      During the  nine-months  ended  September 30, 1999 ECBC's  operations used
approximately  $1,836,168 in cash and ECBC spent approximately $1,006,000 on the
purchase of property and equipment.  Cash required  during the nine month period
was generated  through sales of ECBC's common stock and  borrowings  from ECBC's
Chief Executive Officer and third parties.

<PAGE>

      ECBC  believes  that  additional  capital will be needed to expand  ECBC's
operations  and to finance  ECBC's  growth.  ECBC  expects to obtain  additional
capital  through the private sale of ECBC's common stock or from borrowings from
private lenders and/or  financial  institutions.  There can be no assurance that
ECBC will be successful in obtaining any additional capital which may be needed.

      ECBC may  suffer  future  losses,  in which  case ECBC will need to obtain
additional sources of capital in order to continue  operations.  There can be no
assurance,  however,  that  ECBC  will be  successful  in  obtaining  additional
funding.

                                    BUSINESS

      ECBC is a Colorado  corporation which prior to September 1999 did business
under the name USA Service Systems, Inc. ("USA"). Between November 1998 and July
1999 USA provided retail stores and manufacturers with product assembly, product
demonstrations,  point - of sale  product  displays,  and  inventory  counts and
audits.

      As of July 1999 USA had entered into letters of intent for the acquisition
of four  companies  engaged  in the  same  business  as that  conducted  by USA.
However, USA was unable to obtain approximately  $4,000,000 in additional equity
capital  which  was  needed  to  finance  these  acquisitions.  In July 1999 USA
essentially discontinued its business and made plans to distribute its remaining
assets (having a minimal value) to certain officers and directors of USA.

      Effective  August 31, 1999 USA acquired all of the issued and  outstanding
shares of East Coast  Beverage  Corp. in exchange for 5,040,000  shares of USA's
common stock. In connection with this transaction the management of USA resigned
and was replaced by the  management  of ECBC.  ECBC's  business now involves the
development,  production and distribution of Coffee House USA(TM), a proprietary
line of all natural, ready to drink ("RTD") bottled coffee drinks.

      Coffee  is the  number  one  drink  in the  world,  with  Americans  alone
consuming  over  $5.8  billion  in  1997.   According  to  the  National  Coffee
Association in 1998 over 108 million  Americans  drank an espresso,  cappuccino,
latte or iced coffee,  a 35% increase over the previous  year.  Three years ago,
frozen coffee drinks came into the market and the  consumption  of frozen coffee
has doubled every year.  However,  the drawback with frozen coffees is they must
be  consumed  immediately  and could not be sold to the mass  market.  From this
evolved the RTD (ready to drink) Iced Coffee category,  which in a few years has
become the fastest  growing  segment in the New Age category with an increase of
153% in 1997 and 83% in 1998.  The New Age  category  refers  to  premium-priced
beverages that were created to respond to emerging consumer trends and interest.

      Sales by category of New Age Beverages are summarized below:



<PAGE>


                                                         Year Ending 1998
       NEW AGE BEVERAGES                                 (in millions)

       RTD SS Fruit beverages (Tropicana, Very Fine)    $2,125      27.5%
       RTD PET bottled waters (Perrier Group, Geyser)    1,500      19.4%
       Sports Beverages (Gatorade, Powerade, All Sport   1,510      19.5%
       RTD Teas (Snapple, Arizona, Mystic, Lipton)       1,340      17.4%
       Sparkling flavored waters (Talking Rain)            450       5.8%
       Premium Soda                                        360       4.6%
       RTD Coffee (Starbucks, regional brands)             200       2.6%
                                                        -----       -----

                     SUBTOTAL NEW AGE $7,485

       Nutrient Enhanced Drinks                         100       1.3%
       Fresh Packed Juices                               55        .7%
       Smoothies                                         45        .6%
       Vegetable/Fruit Juice Blends                      20        .3%
       All Other                                         25        .3%
                                                       ----      -----

                                      TOTAL          $7,730

Product

      ECBC's product is more than just a cold coffee,  tasting like a milkshake,
and is marketed as such. It can be substituted at any occasion where a milkshake
might be used with a hamburger at lunch,  as a stand-alone  snack,  etc.  ECBC's
iced coffee is naturally  flavored and enhanced  with whole milk and rich coffee
bean extract. ECBC's products are all natural, low in fat, visually exciting and
have a broad spectrum of flavors.

      ECBC's  product can be  differentiated  with those of  competitors  by its
taste, advanced  technological Fuji wrap and ECBC's proprietary glass container.
Each of the flavors used by ECBC has gone through extensive consumer tasting and
approval. ECBC's iced coffee comes in the following flavors:

            Cinnamon, Mocha, Vanilla Mousse, Regular, Hazelnut, Toasted Almond,
            German Chocolate, and Banana's Foster

      ECBC's  proprietary  formulas for its products are trade  secrets and ECBC
requires  its  manufacturers,   employees,   brokers  and  consultants  to  sign
confidentiality  agreements.  ECBC's  glass  container is also  proprietary  and
design protected.

Production

      ECBC does not own or  operate  any  manufacturing  facilities,  but rather
outsources  manufacturing  and  bottling to third party  copackers.  Outsourcing
provides ECBC production  flexibility and capacity and allow management to focus
its energy and  resources  on marketing  and sales while  avoiding the costs and
risks associated with production .



<PAGE>


      ECBC's  products  are  manufactured  using  ECBC's  proprietary  formulas.
Copackers may not produce  products for any other customer using these formulas.
Copackers  supply ECBC's products at a fixed  co-packing  price per unit (case).
ECBC purchases flavor, nutrient, and packaging raw materials for delivery to the
copacker.

      ECBC's  copackers  have the capacity to produce 70,000 cases a day and are
able to  fulfill  ECBC's  planned  production  needs for at least the next three
years.  If ECBC's growth  exceeds the production  capacity of its copackers,  or
they were unable or unwilling  to continue  production,  ECBC  believes it could
locate  other  copackers  to meet  its  production  needs  without  any  serious
disruption to ECBC's operations.

      The  copackers  produce and package  ECBC's  products in  accordance  with
Standard Operating  Procedures for Good Manufacturing  Practice specified by the
FDA.

      Since  shipping  its  first  product  ECBC has been  able to  improve  its
purchasing and production  process thereby  reducing product costs by over $1.00
per case.  Additionally,  improved cash flow has enabled ECBC, beginning in June
1999, to eliminate its factoring agreements resulting in significant savings .

      ECBC does not have any credit  line with any bank.  Should  ECBC's  growth
exceed what is  anticipated,  a line of credit may be required to cover  working
capital needs.

Distribution and Marketing

      ECBC uses a network of  distributors  to market its iced coffee  beverage.
Certain  distributing  companies used by ECBC have long term  relationships with
major grocery chains and as a result, are capable of rapidly gaining access into
chain shelves at reduced rates.

      Other  distributors  are  dominant  in the  convenience/deli/single  serve
business  that is  essential  in  building  a brand  from  the  ground  up.  The
distributors  in each  territory have been selected based on their impact in the
territory, financial strength, commitment to building the brand and expertise in
specific  distribution  venues. In many cases, ECBC will employ two distributors
to launch  the  product in a specific  region,  allowing  each to focus on their
respective area of distribution expertise.

      ECBC has recently  engaged Super Value (Emerald and Portland  Bottling) to
bring its products to Asia, South America and Europe.

      During the nine months  ended  September  30,1999  mass and super  markets
accounted for approximately 70% of total revenues,  sales to convenience  stores
represented 28% of revenues and foreign sales  represented the remainder.  It is
expected  that  foreign  sales will  account  for 35% of total sales once ECBC's
international network is established.

      ECBC  sells  its  products   through   distributors   and  wholesalers  to
supermarkets,  convenience stores, drug store chains and oil company convenience
stores.  As of December 31, 1999 ECBC was shipping an average of 3,000 cases per
day to customers in 44 states.

      ECBC believes that there may be an  opportunity to distribute its products
to a number  of  national  food  and  beverage  chains  under  private  labeling
agreements.

<PAGE>

      ECBC plans to use a combination of print billboards and radio advertising,
with  emphasis on  regional  and special  interest  publications,  such as those
targeted towards mainstream consumers, to increase consumer awareness and demand
for its products.  The  advertising  selected will coincide with the established
channels and points of distribution.

      Free samples will be  distributed  to  consumers,  store  managers,  store
employees and caterers to generate product awareness.

      Paper  point of sale  items  will be made  available  to  enhance  product
visibility and exposure.  Other promotional items, such as drink coolers will be
made available on a co-op basis to enhance product visibility and exposure.

      ECBC also plans to  participate  as an exhibitor at all major retail trade
and distributor shows.

Competition

      ECBC's products compete with the following brands.

National Brands

     Starbucks  "Frappuccino"  - Distributed  exclusively by  Pepsi-Cola.  Three
flavors  available in glass bottles.  Sold in  supermarkets  in four packs only.
Shelf life is 3 months.

Regional Brands

       "Ghirardelli  Iced  Coffees"  -  Limited  nationwide  - Only two  flavors
available in cans.

       "Havana  Iced  Cappuccino"  - Scattered  distribution  in New England and
       Mid-Atlantic- 3 flavors available in cans.

       "Main Street Cafe' Iced Lattes" - Manufactured by GehI's Guernsey Farms -
       5 flavors available in cans -scattered distribution.

       "The  Coffee" - by Pokka  Beverages,  Inc.  California  - Scattered
       distribution  - 3 flavors available in cans.

       "America's  Best" - Available in Northeast  only - 5 flavors  available
       in both glass and cans.

       "Jamaica Gold" - Distributed in Northwest -3 flavors available in cans

   New Entries

       Procter  and  Gamble  is  testing  a  new  product  called   "Jakada"  in
       California.   The  results  so  far  are  extremely   positive;   rollout
       information is not available.

       Coca-Cola is attempting to trademark the name "Javalait", identified as a
       frozen coffee drink. No other information is known at this time.

<PAGE>

Research and Development

      A number of new  products  are  undergoing  laboratory  tests and  nearing
completion.  These products include a dietary line and new flavors, as well as a
coffee based  nutraceutical  line. ECBC is also considering the development of a
Decaf product.  Research and development  costs are low because new products are
usually  developed by the copacker or other third parties with associated  costs
charged to production.

Employees and Offices

         As of January 31, 2000, ECBC employed 17 persons on a full-time  basis.
Seven  employees  serve in  management  or  administrative  capacities,  and the
remainder are hourly workers in ECBC's operations.  None of ECBC's employees are
covered by a collective  bargaining  agreement.  ECBC has never  experienced  an
organized work stoppage,  strike or labor dispute.  Management  considers ECBC's
relations with its employees to be good.

         ECBC leases a 1,200 square foot production and office facility in Coral
Springs,  Florida  at an annual  rent of  $13,000.  The  lease on this  facility
expires in May 2000.

                                   MANAGEMENT

      The following sets forth certain information  concerning the management of
ECBC:

Name                    Age           Position with Company

John Calebrese           47           Chief Executive Officer and a Director

Alex Garabedian          46           President

Edward Shanahan          47           Vice President - Eastern Division

John Daumeyer            59           Vice President - Central Division

William Perry Maxwell    59           Vice President - Western Division

Robert Gardener          52           Chief Financial Officer

Drew Carver              53           Vice President -Business Development

James J. Harford         61           Director

Edith G. Osman           50           Director

      John  Calebrese has been an officer and director of ECBC since March 1998.
From  1993 to 1995 Mr.  Calebrese  was a broker  for  Arizona  Beverage  Company
(Arizona Iced Tea) in the Florida market. From 1980 to 1992 Mr. Calebrese was an
officer of A & C Italian Bakery, a large Italian wholesale bakery which was sold
to  Ferrara's  of New York in 1990.  From  1981 to 1984 Mr.  Calebrese  opened a

<PAGE>

number of  deli/restaurants  which were purchased by Subway in 1984. During this
period  of  time  Mr.   Calebrese   also   developed   the  concept  for  ECBC's
ready-to-drink iced coffee beverages.  From 1990 to 1993 Mr. Calebrese developed
and  marketed an iced coffee  beverage  which was  acquired in 1993 by Lewis and
Clark Snake River.

      Alex  Garabedian  has been the President of ECBC since October 1998.  From
1968 to 1997 Mr.  Garabedian was President and Chief  Executive  Officer of Fine
Distributing,   a  subsidiary  of  Hagameyer,   a  large   multi-national   food
distributor.

      Edward  Shanahan  has been an officer and  director of ECBC since  October
1998.  From  1993 to 1994 Mr.  Shanahan  served as Vice  President  of Sales and
Marketing for  Westmark,  Inc./Clearly  Canadian  where he was  responsible  for
product  distribution  in seven  states.  While at  Westmark,  Mr.  Shanahan was
responsible for sales, pricing, packaging, distribution, brand management, media
advertising and key account  development.  From 1976 to 1993 Mr. Shanahan worked
for Coca-Cola Enterprises, Inc. in various capacities.

      John Daumeyer has been an officer of ECBC since October 1998. From 1995 to
1997 Mr. Dauymeyer was Vice-President of Geyser Bottled Water Company. From 1993
to 1995 Mr. Dauymeyer was Vice President of Sales,  Western Division for Arizona
Iced Tea.  In the late  1960's Mr.  Dauymeyer  was a  co-founder  of Wendy's Old
Fashioned  Hamburger  Restaurants and served as President and General Manager of
Wendy's.

      William Perry Maxwell has been an officer of ECBC since 1998. From 1991 to
1993 Mr. Maxwell was Vice President of Sales for the William Hoelskin company, a
food broker.  From 1993 to 1998 Mr.  Maxwell was Vice  President for the Arizona
Beverage Company where he was responsible for developing  Arizona's  distributor
network.

     Drew Carver has been an officer of ECBC since  October  1998.  From 1990 to
1993 Mr.  Carver was National  Sales  Manager for Arizona Iced Tea. From 1993 to
1998 Mr.  Carver  was  employed  by the  Geyser  Bottled  Water  Company as Vice
President of Sales.

      Robert  Gardener has been an officer of ECBC since January 2000. From 1984
to 1999 Mr. Gardner operated his own Certified Public Accounting  practice which
concentrated on food distributors servicing major chain stores,  restaurants and
airlines.  From 1976 to 1984 Mr.  Gardner  worked as a controller for Kenyon and
Eckhardt,  a large  advertising  firm, and as a Vice  President for SFWPRI,  and
international magazine distribution company.

      James J. Harford has been a director of ECBC since  December  1999.  Since
1998 Mr. Harford has been a consultant to corporations in the beverage industry.
Mr. Harford's consulting services include the evaluation of acquisitions and new
products.  Since 1978 Mr. Harford served as an officer with various corporations
in the beverage industry,  including Canada Dry Mid-South as President and Chief
Operating  Officer  (1978-1980),  Mid-Atlantic  Coca Cola  Bottling Co., Inc. as
President  and Chief  Operating  Officer  (1980-1984),  Joyce  Seven Up Bottling
Companies as Chairman of the Board and Chief Executive Officer (1985-1987),  and
the Seven Up Company as President and Chief Operating Officer (1987-1988).  From
1967 through 1978 Mr. Harford has also held executive positions with Royal Crown
Cola Company and Canada Dry Corporation..

<PAGE>

     Edith G. Osman has been a director of ECBC since  January  2000.  Ms. Osman
has been a practicing  attorney since 1984. Ms. Osman is presently a shareholder
of the law firm of  Carlton  Fields in  Miami,  Florida.  Ms.  Osman is also the
current president of the Florida Bar Association (president-elect 1998-1999) and
was a member of the Florida Bar  Association's  Board of Governors  between 1998
and 1998.

     All of ECBC's  officers  devote  substantially  all of their time on ECBC's
business. Mr. Harford and Ms. Osman, as directors,  devote only a minimal amount
of time to ECBC.

Change in Management

         In September 1999, and in connection with the acquisition of East Coast
Beverage Corp.,  George  Pursglove,  Chet Howard,  Douglas Maclellan and William
Solfisburg resigned as officers and directors and were replaced with the present
management of ECBC.

Executive Compensation

         The  following  table  sets  forth in  summary  form  the  compensation
received  by (i) the  Chief  Executive  Officer  of ECBC and (ii) by each  other
executive  officer of ECBC who received in excess of $100,000  during the fiscal
year ended December 31, 1999.

                                                   Other         Re-
                                                   Annual     stricted
                                                  Compen-       Stock   Options
      Name and      Fiscal   Salary    Bonus       sation    Awards    Granted
Principal Position   Year      (1)       (2)         (3)      (4)        (5)

John Calebrese,     1999   $250,000        --       --           --    500,000
Chief Executive     1998   $125,000        --       --           --
Officer

Alex Garabedian,    1999   $125,000        --       --           --         --
President           1998    $62,500        --       --       $3,250         --

Edward Shanahan     1999   $125,000   $13,000   $6,000           --         --
Vice President      1998  $  25,000        --       --       $1,950         --

(1) The dollar value of base salary (cash and non-cash) received.
(2) The dollar value of bonus (cash and non-cash) received.
(3) Any other annual  compensation not properly  categorized as salary or bonus,
    including  perquisites and other personal benefits,  securities or property.
    Amounts in the table represent car allowances.
(4)  During the year ending December 31, 1999, the value of the shares of ECBC's
     common stock issued as compensation for services.

<PAGE>

      The table below shows the number of shares of ECBC's common stock owned by
the officers listed above, and the value of such shares as of December 31, 1999.
Since there is presently no market for ECBC's common stock,  the shares owned by
such persons at December 31, 1999 were valued at $2.75 per share, which is equal
to the price at which ECBC was  selling  shares of its  common  stock to private
investors during December 1999.

      Name                       Shares               Value

      John Calebrese           1,832,972          $5,040,673
      Alex Garabedian            325,000             893,750
      Edward Shanahan            195,000             536,250

(5)  The shares of common  stock to be received  upon the  exercise of all stock
     options granted during the. year ending December 31, 1999.

Employment Contracts

    ECBC has employment agreements with the following officers:

                 Expiration of
                 Employment
Name               Agreement                   Compensation

John Calebrese     1-27-02  Annual  salary of  $200,000,  monthly car allowance
                            of $600, monthly  medical insurance reimbursement of
                            $1,200, and  options to purchase 500,000 shares  of
                            ECBC's  common  stock at a price of $2.75 per share
                            at any time  prior to  December  31,  2004.  Mr.
                            Calebrese will be  entitled  to a bonus equal to 35%
                            of his annual salary in the event ECBC has sales
                           (net of returns and allowances) of at least
                           $30,000,000   during  2000, $65,000,000 during 2001,
                            and $125,000,000 during 2002.

Alex Garabedian   1-27-02   Annual  salary of  $155,000,  monthly car allowance
                            of $1,150,  monthly  medical insurance reimbursement
                            of $1,200 and 325,000 shares of ECBC's common stock.
                            Mr. Garabedin  will be  entitled  to a bonus equal
                            to 35% of his  annual salary in the event ECBC has
                            sales (net of  returns and allowances) of at least
                            $30,000,000  during  2000, $65,000,000 during 2001,
                            and $125,000,000  during  2002.

Edward Shanahan 10-26-00     Annual salary of $125,000,
                            a monthly car  allowance of $500, a one time
                            signing bonus of $10,000, and 195,000 shares
                            of ECBC's common stock.

John Daumeyer  10-19-00     Annual salary of $95,000,
                            a monthly car  allowance of $500, a one time
                            signing bonus of $7,500,  and 130,000 shares
                            of ECBC's common stock.

<PAGE>

William Perry   10-31-00     Annual  salary  of $85,000, a monthly car allowance
Maxwell                      of $500, a  one  time  signing  bonus  of  $7,500,
                             and 130,000 shares of ECBC's common stock.

Drew Carver     10-10-00    Annual salary of $95,000,  a
                            monthly car  allowance  of $500,  a one time
                            signing bonus of $10,000, and 130,000 shares
                            of ECBC's common stock.

Long Term Incentive Plans - Awards in Last Fiscal Year

      None

Employee Pension, Profit Sharing or Other Retirement Plans

      Except as  provided in ECBC's  employment  agreements  with its  executive
officers, ECBC does not have a defined benefit,  pension plan, profit sharing or
other retirement plan,  although ECBC may adopt one or more of such plans in the
future.

Compensation of Directors

      Standard  Arrangements.  At present  ECBC does not pay its  directors  for
attending  meetings of the Board of Directors,  although ECBC expects to adopt a
director  compensation  policy in the future.  ECBC has no standard  arrangement
pursuant to which directors of ECBC are compensated for any services provided as
a director or for committee participation or special assignments.

      Except as  disclosed  elsewhere  in this  prospectus  no  director of ECBC
received any form of  compensation  from ECBC during the year ended December 31,
1999.

Options Granted During Fiscal Year Ending December 31, 1999

     The following tables set forth information  concerning the options granted,
during the fiscal year ended December 31, 1999, to the persons named below,  and
the  fiscal  year-end  value  of all  unexercised  options  (regardless  of when
granted) held by these persons.  The options listed below were granted  pursuant
to ECBC's Non-Qualified Stock Option Plan.

                                      % of Total
                                       Options
                                      Granted to       Exercise
                       Options       Employees in     Price Per    Expiration
 Name                  Granted (#)    Fiscal Year       Share         Date

John Calebrese         500,000          100%           $2.75       12-31-04




<PAGE>


Option Exercises in Last Fiscal Year and Fiscal Year-End Values

                                                 Number of
                                                 Securities         Value of
                                                Underlying        Unexercised
                                                Unexercised      In-the-Money
                                                Options at         Options at
                    Shares                      December 31,   December 31,1999
                   Acquired       Value       1999 Exercisable/    Exercisable/
Name             on Exercise(1)  Realized(2)  Unexercisable(3)  Unexercisable(4)
- -----            -------------   ----------   ----------------  ----------------

John Calebrese         --            --           500,000/--          --/--


(1) The number of shares  received  upon  exercise of options  during the fiscal
    year ended December 31, 1999.

(2) With respect to options  exercised  during ECBC's fiscal year ended December
    31, 1999,  the dollar value of the  difference  between the option  exercise
    price and the market value of the option shares purchased on the date of the
    exercise of the options.

(3) The total  number of  unexercised  options  held as of  December  31,  1999,
    separated between those options that were exercisable and those options that
    were not exercisable. All options held at are presently exercisable.

(4) For all unexercised  options held as of December 31, 1999, the excess of the
    market value of the stock underlying those options (as of December 31, 1999)
    and the exercise price of the option.  All options held at December 31, 1999
    are presently exercisable.

Stock Option and Bonus Plans

      ECBC has an Incentive Stock Option Plan, a Non-Qualified Stock Option Plan
and a Stock Bonus Plan.  A summary  description  of each Plan  follows.  In some
cases these three Plans are collectively referred to as the "Plans".

Incentive Stock Option Plan.

      The  Incentive  Stock  Option Plan  authorizes  the issuance of options to
purchase up to 500,000 shares of ECBC's common stock. The Incentive Stock Option
Plan will remain in effect until January 10, 2010 unless  terminated  earlier by
action of the Board.  Only officers,  directors and key employees of ECBC may be
granted options pursuant to the Incentive Stock Option Plan.

       In order to  qualify  for  incentive  stock  option  treatment  under the
Internal Revenue Code, the following requirements must be complied with:

      1. Options granted pursuant to the Plan must be exercised no later than:

      (a) The  expiration  of thirty (30) days after the date on which an option
holder's employment by ECBC is terminated.


<PAGE>

      (b) The expiration of one year after the date on which an option  holder's
employment by ECBC is terminated,  if such  termination is due to the Employee's
disability or death.

      2. In the event of an option  holder's  death while in the employ of ECBC,
his legatees or distributees may exercise (prior to the option's expiration) the
option as to any of the shares not previously exercised.

      3. The total fair market value of the shares of common stock(determined at
the time of the  grant of the  option)  for which any  employee  may be  granted
options  which  are  first  exercisable  in any  calendar  year  may not  exceed
$100,000.

      4.  Options  may not be  exercised  until one year  following  the date of
grant.  Options  granted to an employee then owning more than 10% of the of ECBC
may not be exercisable by its terms after five years from the date of grant.

      5. The  purchase  price  per share of common  stock  purchasable  under an
option is  determined  by the  Committee but cannot be less than the fair market
value of ECBC's  common stock on the date of the grant of the option (or 110% of
the  fair  market  value  in the  case of a person  owning  ECBC's  stock  which
represents  more than 10% of the total  combined  voting power of all classes of
stock).

Non-Qualified Stock Option Plan.

      The Non-Qualified  Stock Option Plan authorizes the issuance of options to
purchase up to 1,500,000 shares of ECBC's common stock. The Non-Qualified  Stock
Option Plan became effective on January 10, 2000. ECBC's  employees,  directors,
officers,  consultants and advisors are eligible to be granted options  pursuant
to the Plan,  provided  however that bona fide services must be rendered by such
consultants  or advisors and such services  must not be in  connection  with the
offer  or  sale of  securities  in a  capital-raising  transaction.  The  option
exercise price is determined by the Committee but cannot be less than the market
price of ECBC's common stock on the date the option is granted.

      Options granted  pursuant to the Plan not previously  exercised  terminate
upon the first to occur of the following dates:

      (a) The expiration of one year after the date on which an option  holder's
employment by ECBC is terminated (whether termination is by ECBC,  disability or
death); or

      (b) The expiration of the option which occurs five (5) years from the date
the option was granted.

      In the event of an option  holder's death while in the employ of ECBC, his
legatees or  distributees  may  exercise  the option as to any of the shares not
previously exercised prior to the option's expiration.

<PAGE>

Stock Bonus Plan.

      Up to 250,000  shares of common stock may be granted under the Stock Bonus
Plan.  Such shares may consist,  in whole or in part, of authorized but unissued
shares,  or  treasury  shares.  Under the Stock Bonus  Plan,  ECBC's  employees,
directors, officers, consultants and advisors are eligible to receive a grant of
ECBC's shares;  provided,  however,  that bona fide services must be rendered by
consultants  or advisors and such services  must not be in  connection  with the
offer or sale of securities in a capital-raising transaction.

Other Information Regarding the Plans.

      The Plans are  administered  by ECBC's  Board of  Directors.  The Board of
Directors  has the  authority  to  interpret  the  provisions  of the  Plans and
supervise the  administration of the Plans. In addition,  the Board of Directors
is  empowered  to select  those  persons  to whom  shares or  options  are to be
granted,  to  determine  the  number of shares  subject to each grant of a stock
bonus or an option and to determine  when, and upon what  conditions,  shares or
options  granted under the Plans will vest or otherwise be subject to forfeiture
and cancellation.

      In the discretion of the Board of Directors,  any option granted  pursuant
to the Plans may include installment exercise terms such that the option becomes
fully exercisable in a series of cumulating portions. The Board of Directors may
also  accelerate  the date upon which any option (or any part of any options) is
first  exercisable.  Any shares issued  pursuant to the Stock Bonus Plan and any
options granted pursuant to the Incentive Stock Option Plan or the Non-Qualified
Stock Option Plan will be forfeited if the "vesting" schedule established by the
Board of  Directors  at the time of the  grant  is not  met.  For this  purpose,
vesting  means the period  during which the employee  must remain an employee of
ECBC or the period of time a non-employee  must provide services to ECBC. At the
time an employee  ceases working for ECBC (or at the time a non-employee  ceases
to perform  services  for ECBC),  any shares or options not fully vested will be
forfeited and cancelled. In the discretion of the Board of Directors payment for
the shares of  underlying  options may be paid through the delivery of shares of
ECBC's  common stock  having an aggregate  fair market value equal to the option
price,  provided  such shares have been owned by the option  holder for at least
one year  prior to such  exercise.  A  combination  of cash and shares of common
stock may also be permitted at the discretion of the Board of Directors.

      Options  are  generally  non-transferable  except upon death of the option
holder.  Shares  issued  pursuant to the Stock Bonus Plan will  generally not be
transferable  until the  person  receiving  the  shares  satisfies  the  vesting
requirements imposed by the Board of Directors when the shares were issued.

      The Board of  Directors  of ECBC may at any  time,  and from time to time,
amend,  terminate,  or  suspend  one or more of the Plans in any manner it deems
appropriate,  provided that such  amendment,  termination  or suspension  cannot
adversely  affect  rights or  obligations  with  respect  to  shares or  options
previously  granted.  The  Board  of  Directors  may  not,  without  shareholder
approval:  make any  amendment  which would  materially  modify the  eligibility
requirements  for the Plans;  increase or decrease the total number of shares of
common  stock which may be issued  pursuant to the Plans except in the case of a
reclassification  of ECBC's capital stock or a consolidation  or merger of ECBC;
reduce  the  minimum  option  price per share;  extend  the period for  granting
options;  or  materially  increase  in any other way the  benefits  accruing  to
employees who are eligible to participate in the Plans.

<PAGE>

      The Plans are not qualified  under Section 401(a) of the Internal  Revenue
Code, nor are they subject to any provisions of the Employee  Retirement  Income
Security Act of 1974.

Summary.

      The  following  sets forth  certain  information  as of January 15,  2000,
concerning  the stock  options and stock  bonuses  granted by ECBC.  Each option
represents the right to purchase one share of ECBC's common stock.

                                Total        Shares                   Remaining
                                Shares    Reserved for    Shares       Options/
                               Reserved   Outstanding    Issued As      Shares
Name of Plan                  Under Plan     Options    Stock Bonus      Under
Plan

Incentive Stock Option Plan     500,000          --         N/A        500,000
Non-Qualified Stock Option
  Plan                        1,500,000     500,000         N/A      1,000,000
Stock Bonus Plan                250,000         N/A          --        250,000

Other Options

    ECBC has granted  options to purchase  shares of ECBC's  common stock to the
persons below.  These options were not granted  pursuant to ECBC's  Incentive or
Non-Qualified stock option plans.

                          Shares Issuable   Option
                          Upon Exercise     Exercise      Expiration
Name                        of Options      Price        of Option

Arnold Rosen                 100,000         $2.00      10/30/2000
Arnold Rosen                  12,500         $3.50       1/03/2002
Other third parties           40,000         $3.50       1/03/2002

     Mr. Rosen  received  these options for extending  loans of $200,000 to ECBC
and for  converting  a $250,000  loan into shares of ECBC's  common  stock.  See
"Transactions  with Affiliates and Recent Sales of Securities"  below. Mr. Rosen
and persons  affiliated with Mr. Rosen presently own approximately 11% of ECBC's
common stock. See "Principal Shareholders".

    In the near future ECBC plans to grant other options for the purchase of not
less than 500,000 shares of common stock to certain executive officers, with the
exception of John Calebrese.

 Transactions with Affiliates and Recent Sales of Securities

      ECBC has issued shares of its to the persons, in the amounts,  and for the
consideration  set forth in the following  table. The amounts have been adjusted
to reflect the shares issued to the former  shareholders  of East Coast Beverage
Corp.  in connection  with the August 1999  acquisition  of East Coast  Beverage
Corp. and the 8.194595 for - one reverse split approved by the  shareholders  of
ECBC on February 22, 2000:



<PAGE>


                                         Number                           Note
       Name               Date          of Shares    Consideration    Reference

John Calebrese         3/01/98         2,411,454      Services rendered     A
Alex Garabedian        9/10/98           325,000      Services rendered     B
Edward Shanahan       10/26/98           195,000      Services rendered     B
John Daumeyer         10/19/98           130,000      Services rendered     B
William Perry Maxwell 11/02/98           130,000      Services rendered     B
Drew Carver           10/10/98           130,000      Services rendered     B
FPI, Inc               1/29/99           700,000      Services rendered
Arnold Rosen           8/01/99            66,666      Services rendered     C
Arnold Rosen          08/31/99           250,000      Modification of
                                                      loan terms            C
Arnold Rosen          09/01/99            34,000      Consulting services   C
Arnold Rosen          10/20/99            15,000      Extension of maturity
                                                      of loan               C
John Calebrese         1/10/00           694,973      Payment of loan       D
Raygard Enterprises    1/10/00           190,000      Conversion of loan    E
Arnold Rosen           1/11/00           126,192      Conversion of loan    C

Between  September 1999 and February 15, 2000 ECBC sold 1,189,958  shares of its
common stock to a group of private investors at a price of $2.75 per share. ECBC
plans to file a separate registration statement with the Securities and Exchange
Commission so as to permit the public sale of these shares.

      A. Subsequent to March 1, 1998 Mr.  Calebrese sold 428,812 shares to Genco
Overseas  Ventures  Limited and 428,812  shares to Aicon  Investments,  Limited.
Subsequent to March 1, 1998 Mr.  Calebrese also assigned shares of ECBC's common
stock to FPI,  Inc.,  Arnold  Rosen  and other  third  parties.  See  "Principal
Shareholders".

      B.  Shares  were  issued  as  part  of the  compensation  provided  in the
employment agreement with this person.

      C. Between March and May 1999 East Coast Beverage Corp.  sold 1,000 shares
of its Series A preferred stock to a group of private  investors for $1,000,000.
All Series A preferred  shares were  subsequently  converted  into shares of the
common stock of East Coast Beverage Corp. In connection  with the acquisition of
East Coast Beverage Corp.  the former Series A preferred  shareholders  received
751,879 shares of ECBC's common stock. Arnold Rosen, a principal shareholder and
a consultant to ECBC,  together with his wife and their respective IRA accounts,
purchased 520 of the Series A preferred shares.

      Between May and August 1999 ECBC  borrowed  $1,000,000  from to Mr. Rosen.
The loan from Mr. Rosen  enabled ECBC to fund a level of  operations  associated
with  increased  orders.  The loans are  represented  by a series of convertible
notes (the "Notes") which bear interest at 12% per annum and are due and payable
in April 2000. The Notes  originally  provided Mr. Rosen with certain rights (i)
with respect to payment if ECBC was sold, (ii) conversion of the notes into ECBC
stock,  and (iii) under  certain  circumstances,  to a percentage  of ECBC's net
income.

<PAGE>

      In exchange for 250,000 shares of ECBC's common stock,  ECBC and Mr. Rosen
agreed to the following modifications to the terms of the Notes:

o    ECBC would  repay Mr.  Rosen  $400,000,  plus  accrued  interest,  prior to
     September 30, 1999.

o    An additional  $300,000 plus accrued  interest would be repaid to Mr. Rosen
     prior to October 15, 1999.

o    The remaining $300,000, plus accrued interest would be payable on or before
     April 1, 2000.

o    The  rights (i) to  receive,  under  certain  circumstances,  a  percentage
     interest  in ECBC's  net  income;  and (ii) to  receive  150% of the unpaid
     principal if ECBC was sold, were terminated.

o    The right to convert up to $300,000  of the amount  owed to Mr.  Rosen into
     such  number  of  shares of ECBC's  common  stock as may be  determined  by
     dividing the amount to be converted by $2.00. On January 11, 2000 Mr. Rosen
     converted  $250,000 owed to him by ECBC,  plus $2,383 in accrued  interest,
     into 126,192 shares of ECBC's common stock.

      On October 20, 1999 ECBC paid Mr.  Rosen  $50,000  toward a $300,000  loan
which was due to be paid by October 15, 1999 and issued Mr. Rosen 15,000  shares
of ECBC's common stock for  extending  the maturity of the  remaining  amount of
this loan until January 15, 2000.

      In September  1999 ECBC issued Mr. Rosen 34,000  shares of common stock in
consideration for consulting services provided to ECBC.

      D. On January 10, 2000 John Calebrese converted  $1,818,632 of advances to
ECBC into 694,973 shares of ECBC's common stock.  The advances were made between
March 1998 and October 1999, were unsecured and did not bear interest.

      E. On January  10,  2000 ECBC  issued  190,000  shares of common  stock to
Raygard  Enterprises of South Florida,  Inc. in settlement of $400,000 loaned to
ECBC by  Raygard.  The  amount  owed to  Raygard  was due on July 1,  2000,  was
unsecured and did not bear interest.

                             PRINCIPAL SHAREHOLDERS

      The following table sets forth, as of January 15, 2000,  information  with
respect to the only persons owning  beneficially  5% or more of the  outstanding
common stock and the number and percentage of  outstanding  shares owned by each
director  and officer  and by the  officers  and  directors  as a group.  Unless
otherwise  indicated,  each owner has sole voting and investment powers over his
shares of common stock.

                                    Shares of
Name and Address                  Common Stock         Percent of Class

John Calebrese                     1,832,972 (1)            23.9%
1750 University Drive
Suite 117
Coral Springs, Florida 33071



<PAGE>


                                  Shares of
Name and Address                Common Stock         Percent of Class

Alex Garabedian                    325,000                 4.2%
1750 University Drive
Suite 117
Coral Springs, FL  33071

Edward Shanahan                    195,000                 2.5%
78 Harrington Ridge Road
Sherborn, MA 01770

John Daumeyer                      130,000                 1.7%
8621 Brookridge Dr.
West Chester, OH 45069

William Perry Maxwell              130,000                 1.7%
2679 Corey Place
San Ramon, CA 94583

Drew Carver                        130,000                 1.7%
3852 E. Keresan
Phoenix, AZ 85044

Robert Gardener                         --                   --
1750 University Drive
Suite 117
Coral Springs, FL  33071

James J. Harford                        --                   --
250 Cagle Road
Roswell, GA  30075

Edith G Osman                           --                   --
808 Brickle Key Blvd., #2301
Miami, FL  33131

Arnold Rosen                     1,080,940 (2)            14.1%
7138 Ayrshire Lane
Boca Raton, FL 33496

FPI, Inc.                          816,941                10.7%
Mizner Park Corporate Center
433 Plaza Real, Suite 275
Boca Raton, FL 33445

Genco Overseas Ventures Limited    428,812 (3)             5.6%
1500 Northwest 65th Ave.
Plantation, FL 33313

<PAGE>

                                   Shares of
Name and Address                 Common Stock         Percent of Class

Acion Investments, Limited         428,812 (3)             5.6%
1500 Northwest 65th Ave.
Plantation, FL 33313

All Officers and Directors       2,742,972                35.8%
  as a Group (8 persons)

(1) Excludes  500,000  shares  issuable upon the exercise of options held by Mr.
    Calebrese.  The options are exercisable at a price of $2.75 per share at any
    time prior to December 31, 2004.
(2) Includes  shares held by Mr. Rosen,  Mr. Rosen's wife, and their  respective
    IRA accounts.
(3) Jack Namer is the  controlling  person of this  shareholder and is therefore
    the beneficial owner of the shares held of record by this shareholder.

      The percentage  ownership for each  shareholder in the foregoing table has
been computed  without  including  any shares  issuable upon the exercise of any
options.

                              SELLING SHAREHOLDERS

      This  prospectus  relates  the sale of shares of  ECBC's  common  stock by
certain owners of such shares. The shares were issued by ECBC in various private
offerings for cash, services rendered, and in settlement of amounts owed by ECBC
to various third parties.

      The owners of the common stock to be sold by means of this  prospectus are
referred to as the "selling shareholders".

    The following table identifies the selling shareholders and the shares which
are being offered for sale by the selling shareholders.

                                            Shares to Be
                            Shares        Sold in this       Share Ownership
Name                    Presently Owned      Offering         After Offering

John Calebrese           1,832,972           325,000           1,507,972

FPI, Inc.                  816,941           816,941                  --

Raygard Enterprises of     190,000           190,000                  --
South Florida, Inc.

W. R. Smith (IRA)          221,064           187,970              33,094

Sanford I. Litchman, Trust  22,720            15,093               7,627

Sayre Litchman               7,500             7,500                  --

Michael J. Litchman          7,500             7,500                  --


<PAGE>

                                            Shares to Be
                            Shares          Sold in this     Share Ownership
Name                    Presently Owned       Offering         After Offering

Cindy Litchman               7,500             7,500                --

Arnold L. Rosen            852,553           396,994           455,559

Arnold L. Rosen (IRA)      109,022           109,022                --

Bonnie Rosen (IRA)         120,027            93,984            26,043

Sachiko Miwa               111,551            75,188            36,363

Steven R. Marks             37,593            37,593                --

Edith G. Osman              22,556            22,556                --

Liz Coppola                 50,000            50,000                --

Ismael Llera                50,000            50,000                --

Sharon Marks                40,000            40,000                --

Rikki Bruinsma              15,000            15,000                --
                                         -----------
                                           2,447,841

      If all shares offered by this prospectus are sold, John Calebrese will own
19.7% of ECBC's  common  stock and Arnold  Rosen will own 5.9% of ECBC's  common
stock.  Each of the other selling  shareholders  will own less than 1% of ECBC's
common stock.

      Manner  of Sale.  The  shares  of  common  stock  owned,  or which  may be
acquired,  by the selling  shareholders may be offered and sold by means of this
Prospectus from time to time as market conditions permit in the over-the-counter
market,  or otherwise,  at prices and terms then prevailing or at prices related
to the then-current  market price, or in negotiated  transactions.  These shares
may be sold by one or more of the following methods, without limitation:

o    a block trade in which a broker or dealer so engaged  will  attempt to sell
     the shares as agent but may  position  and resell a portion of the block as
     principal to facilitate the transaction;

o    purchases by a broker or dealer as  principal  and resale by such broker or
     dealer for its account pursuant to this prospectus;

o    ordinary  brokerage  transactions  and  transactions  in which  the  broker
     solicits  purchasers;  and
o    face-to-face   transactions   between  sellers  and  purchasers  without  a
     broker/dealer.

         In  effecting  sales,   brokers  or  dealers  engaged  by  the  selling
shareholders  may  arrange  for other  brokers or dealers to  participate.  Such
brokers  or  dealers  may  receive   commissions   or  discounts   from  selling
shareholders in amounts to be negotiated.


<PAGE>

         The selling  shareholders and any  broker/dealers who act in connection
with the sale of the Shares hereunder may be deemed to be "underwriters"  within
the meaning of  ss.2(11) of the  Securities  Acts of 1933,  and any  commissions
received  by them and profit on any resale of the Shares as  principal  might be
deemed to be underwriting  discounts and  commissions  under the Securities Act.
ECBC has  agreed  to  indemnify  the  selling  shareholders  and any  securities
broker/dealers who may be deemed to be underwriters against certain liabilities,
including liabilities under the Securities Act as underwriters or otherwise.

         ECBC has advised the selling  shareholders that they and any securities
broker/dealers or others who may be deemed to be statutory  underwriters will be
subject to the  Prospectus  delivery  requirements  under the  Securities Act of
1933.  ECBC has also  advised each  Selling  Shareholder  that in the event of a
"distribution"  of the shares  owned by the Selling  Shareholder,  such  Selling
Shareholder,  any "affiliated purchasers", and any broker/dealer or other person
who  participates  in such  distribution  may be  subject  to Rule 102 under the
Securities  Exchange Act of 1934 ("1934 Act") until their  participation in that
distribution  is  completed.  Rule 102 makes it  unlawful  for any person who is
participating  in a distribution  to bid for or purchase stock of the same class
as is the subject of the  distribution.  A "distribution" is defined in Rule 102
as an  offering of  securities  "that is  distinguished  from  ordinary  trading
transactions  by the  magnitude  of the  offering  and the  presence  of special
selling  efforts  and  selling  methods".  ECBC has  also  advised  the  selling
shareholders that Rule 101 under the 1934 Act prohibits any "stabilizing bid" or
"stabilizing  purchase" for the purpose of pegging,  fixing or  stabilizing  the
price of the common stock in connection with this offering.


                            DESCRIPTION OF SECURITIES
Common Stock

         ECBC is authorized to issue 100,000,000 shares of common stock. Holders
of common stock are each entitled to cast one vote for each share held of record
on all matters  presented  to  shareholders.  Cumulative  voting is not allowed;
hence,  the holders of a majority of the outstanding  common stock can elect all
directors.

         Holders of common stock are  entitled to receive such  dividends as may
be declared by the Board of Directors  out of funds legally  available  therefor
and,  in the  event of  liquidation,  to share pro rata in any  distribution  of
ECBC's  assets  after  payment of  liabilities.  The board is not  obligated  to
declare a dividend.  It is not  anticipated  that  dividends will be paid in the
foreseeable future.

         Holders of common stock do not have  preemptive  rights to subscribe to
additional  shares  if  issued by ECBC.  There  are no  conversion,  redemption,
sinking  fund or  similar  provisions  regarding  the common  stock.  All of the
outstanding  shares of common stock are fully paid and  nonassessable and all of
the shares of common  stock  offered as a  component  of the Units will be, upon
issuance, fully paid and non-assessable.

<PAGE>

Preferred Stock

         ECBC is authorized to issue up to 20,000,000 shares of preferred stock.
ECBC's  Articles of  Incorporation  provide that the Board of Directors  has the
authority to divide the preferred  stock into series and, within the limitations
provided  by  Colorado   statute,   to  fix  by  resolution  the  voting  power,
designations,  preferences, and relative participation,  special rights, and the
qualifications,  limitations  or  restrictions  of the  shares of any  series so
established.  As the Board of Directors has authority to establish the terms of,
and to issue, the preferred stock without  shareholder  approval,  the preferred
stock could be issued to defend against any attempted takeover of ECBC.

Transfer Agent

     Florida  Atlantic  Stock  Transfer,  Inc. is the transfer  agent for ECBC's
common stock.

                                     EXPERTS

         The balance  sheet of ECBC as of December 31, 1998 and the Statement of
Operations,  Statement of Changes in  Deficiency in Assets and Statement of Cash
Flows for the period from  inception  (March 25, 1998) to December 31, 1998 have
been  included  herein  in  reliance  on the  report  of  Kaufman  Rossin & Co.,
Professional  Association,  independent  accountants,  given on the authority of
that firm as experts in accounting and auditing.

                                   LITIGATION

         Genco  Overseas  Ventures  Limited  ("Genco")  and  Aicon  Investments,
Limited  ("Aicon")  have claimed  that John  Calebrese,  ECBC's Chief  Executive
Officer,  and ECBC's  wholly  owned  subsidiary  (which is also named East Coast
Beverage  Corp.)  misrepresented  certain facts to Genco and Aicon in connection
with the purchase by Genco and Aicon of shares of the subsidiary's  common stock
from  Mr.   Calebrese   in  March   1999.   As  a   result   of  these   claimed
misrepresentations Genco and Aicon have demanded the return of $2,000,000, which
is the price Genco and Aicon paid for the shares.  ECBC, ECBC's subsidiary,  and
Mr.  Calebrese are of the opinion that the claims of Genco and Aicon are without
merit.


         Other than the foregoing,  there are no legal proceedings to which ECBC
is a party or to which its properties are subject, other than routine litigation
incident to ECBC's  business  which is covered by  insurance  or which would not
have a material adverse effect on ECBC.

                                 INDEMNIFICATION

         ECBC's  Bylaws  authorize  indemnification  of  a  director,   officer,
employee or agent of ECBC against  expenses  incurred by him in connection  with
any action,  suit,  or  proceeding to which he is named a party by reason of his
having acted or served in such capacity, except for liabilities arising from his
own  misconduct or negligence in  performance  of his duty. In addition,  even a
director,  officer,  employee,  or  agent  of ECBC  who  was  found  liable  for
misconduct  or  negligence  in the  performance  of his  duty  may  obtain  such
indemnification  if, in view of all the  circumstances  in the case,  a court of
competent jurisdiction  determines such person is fairly and reasonably entitled
to indemnification. Insofar as indemnification for liabilities arising under the
Securities  Act of 1933 may be  permitted  to  directors,  officers,  or persons
controlling  ECBC pursuant to the foregoing  provisions,  ECBC has been informed
that  in  the  opinion  of  the   Securities  and  Exchange   Commission,   such
indemnification  is  against  public  policy  as  expressed  in the  Act  and is
therefore unenforceable.



<PAGE>


                              AVAILABLE INFORMATION

         ECBC is subject to the  informational  requirements  of the  Securities
Exchange Act of l934 and in  accordance  therewith is required to file  reports,
proxy  statements  and  other  information  with  the  Securities  and  Exchange
Commission (the "Commission").  Copies of any such reports, proxy statements and
other  information  filed by ECBC can be  inspected  and  copied  at the  public
reference facility  maintained by the Securities and Exchange Commission at Room
1024,  450 Fifth  Street,  N.W.,  Washington,  D.C.  and at the  Securities  and
Exchange  Commission's Regional offices in New York (7 World Trade Center, Suite
1300, New York,  New York 10048) and Chicago  (Northwestern  Atrium Center,  500
West Madison Street, Suite 1400, Chicago,  Illinois 60661-2511).  Copies of such
material can be obtained from the Public Reference Section of the Securities and
Exchange Commission at its office in Washington, D.C. 20549 at prescribed rates.
Certain  information  concerning ECBC is also available at the Internet Web Site
maintained by the  Securities and Exchange  Commission at  www.sec.gov  ECBC has
filed with the  Securities and Exchange  Commission a Registration  Statement on
Form SB-2 (together  with all amendments and exhibits)  under the Securities Act
of 1933, as amended (the "Act"),  with respect to the Securities offered by this
prospectus. This prospectus does not contain all of the information set forth in
the  Registration  Statement,  certain  parts of which are omitted in accordance
with the rules and  regulations of the Securities and Exchange  Commission.  For
further information, reference is made to the Registration Statement.


<PAGE>


- ------------------------------------------------------------------------------






                            EAST COAST BEVERAGE CORP.
                              FINANCIAL STATEMENTS
                                DECEMBER 31, 1998






- -------------------------------------------------------------------------------


<PAGE>


C O N T E N T S
                                                                      Page
- -------------------------------------------------------------------------------

INDEPENDENT AUDITORS' REPORT                                            1

FINANCIAL STATEMENTS

      Balance Sheet                                                     2

      Statement of Operations                                           3

      Statement of Changes in Deficiency in Assets                      4

      Statement of Cash Flows                                           5

      Notes to Financial Statements                                  6 - 12



<PAGE>



INDEPENDENT AUDITORS' REPORT
- -------------------------------------------------------------------------------

Board of Directors
East Coast Beverage Corp.
Coral Springs, Florida


We have audited the  accompanying  balance sheet of East Coast Beverage Corp. as
of December 31,  1998,  and the related  statements  of  operations,  changes in
deficiency in assets,  and cash flows for the period from  inception  (March 25,
1998) to December 31, 1998. These financial statements are the responsibility of
the Company's  management.  Our responsibility is to express an opinion on these
financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the financial position of East Coast Beverage Corp. as of
December 31, 1998,  and the results of its operations and its cash flows for the
period from inception  (March 25, 1998) to December 31, 1998 in conformity  with
generally accepted accounting principles.




Miami, Florida                                        Kaufman Rossin & Co.
October 22, 1999                                      Professional Association


<PAGE>



EAST COAST BEVERAGE CORP.
BALANCE SHEET
DECEMBER 31, 1998

- -------------------------------------------------------------------------------

ASSETS
- ------------------------------------------------------------------------------

CURRENT ASSETS
   Cash and equivalents                                            $     2,485
   Accounts receivable (Note 2)                                        337,138
   Note receivable                                                      10,000
   Inventories (Note 3)                                              1,211,086
- -------------------------------------------------------------------------------
      Total current assets

PROPERTY AND EQUIPMENT, net of accumulated
   depreciation of $1,001 (Note 4)                                      23,618

PREPAID ASSETS (NOTE 5)                                                141,882

OTHER ASSETS (NOTE 6)                                                   25,713
- -------------------------------------------------------------------------------

   TOTAL ASSETS                                                    $ 1,751,922
- -------------------------------------------------------------------------------

LIABILITIES AND DEFICIENCY IN ASSETS
- -------------------------------------------------------------------------------

CURRENT LIABILITIES
   Bank overdraft                                                  $    55,913
   Accounts payable and accrued expenses                             1,202,950
   Due to stockholder (Note 7)                                       1,230,876
- -------------------------------------------------------------------------------
      Total current liabilities

DEFICIENCY IN ASSETS                                              (    737,817)
- -------------------------------------------------------------------------------

   TOTAL LIABILITIES AND DEFICIENCY IN ASSETS                      $ 1,751,922
- -------------------------------------------------------------------------------


<PAGE>


EAST COAST BEVERAGE CORP.
STATEMENT OF OPERATIONS
FOR THE PERIOD FROM INCEPTION (MARCH 25, 1998) TO DECEMBER 31, 1998

- --------------------------------------------------------------------------------

SALES                                                            $   478,066

COST OF GOODS SOLD                                                   344,493
- --------------------------------------------------------------------------------

GROSS PROFIT                                                         133,573

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES                         874,025
- --------------------------------------------------------------------------------
LOSS FROM OPERATIONS                                                (740,452)

OTHER INCOME                                                           2,135
- --------------------------------------------------------------------------------

NET LOSS                                                          ($ 738,317)
- --------------------------------------------------------------------------------



<PAGE>


EAST COAST BEVERAGE CORP.
STATEMENT OF CHANGES IN DEFICIENCY IN ASSETS
FOR THE PERIOD FROM INCEPTION (MARCH 25, 1998) TO DECEMBER 31, 1998

                                     Common Stock,
                                   $1.00 par value;
                                1,000 shares authorized
                             ---------------------------
                               Shares       Par Value       Deficit       Total
- -------------------------------------------------------------------------------



Issuance of common stock           500      $   500         $    -        $ 500

Net loss                             -            -      ( 738,317)   ( 738,317)
- -------------------------------------------------------------------------------

Balances as of December
   31, 1998                        500      $   500      ($738,317)   ($737,817)
- -------------------------------------------------------------------------------



<PAGE>


EAST COAST BEVERAGE CORP.
STATEMENT OF CASH FLOWS
FOR THE PERIOD FROM INCEPTION (MARCH 25, 1998) TO DECEMBER 31, 1998


- -------------------------------------------------------------------------------

CASH FLOWS FROM OPERATING ACTIVITIES:
   Net loss                                                        ($ 738,317)
- -------------------------------------------------------------------------------
Adjustments to reconcile net loss to net
  cash used in operating activities:

      Depreciation                                                      1,001
      Changes in operating assets and liabilities:
         Accounts receivable                                      (   337,138)
         Inventories                                              ( 1,211,086)
         Prepaid assets                                           (   141,882)
         Other assets                                             (    25,713)

         Bank overdraft                                                55,913

         Accounts payable and accrued expenses                      1,202,950
- -------------------------------------------------------------------------------
            Total adjustments                                     (   455,955)
- --------------------------------------------------------------------------------
               Net cash used in operating activities              ( 1,194,272)
- -------------------------------------------------------------------------------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Loan to employee                                               (    10,000)
   Purchases of property and equipment                            (    24,619)
- --------------------------------------------------------------------------------
               Net cash used in investing activities              (    34,619)
- --------------------------------------------------------------------------------

CASH FLOWS FROM FINANCING ACTIVITIES:

   Issuance of common stock                                               500

   Net borrowings from stockholder                                  1,230,876
- -------------------------------------------------------------------------------
               Net cash provided by financing activities
- -------------------------------------------------------------------------------

NET INCREASE IN CASH AND EQUIVALENTS AND BALANCE AT   DECEMBER
31, 1998                                                                2,485
- ------------------------------------------------------------------------------

Supplemental Disclosures:
- -------------------------------------------------------------------------------

   Interest paid to stockholder                                     $  18,416
- -------------------------------------------------------------------------------



<PAGE>



EAST COAST BEVERAGE CORP.
NOTES TO FINANCIAL STATEMENTS
NOTE 1.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

            Business Description and Activity

            The Company was  incorporated  in March 25, 1998,  under the laws of
            the State of Florida for the purpose of  developing,  producing  and
            distributing  Coffee  House  USA(TM),  a  proprietary  line  of  all
            natural, ready to drink, bottled coffee drinks.

            Cash and Equivalents

            During 1998 the Company maintained an account with a brokerage firm.
            Cash  and  equivalents  are  comprised  of cash  and  highly  liquid
            securities  (consisting primarily of money-market  investments) with
            an original  maturity or redemption  option of three months or less.
            Balances  are insured up to $500,000  (with a limit of $100,000  for
            cash) by the Securities Investor Protection Corporation.

            Property and Equipment

            Property and equipment is recorded at cost.  Expenditures  for major
            betterments  and additions are charged to the asset  accounts  while
            replacements, maintenance and repairs which do not improve or extend
            the lives of the respective assets are charged to expense currently.

            Depreciation

            Depreciation  of property  and  equipment  is  determined  utilizing
            straight-line  and  accelerated   methods  at  various  rates  based
            generally on the estimated useful lives of the assets.  The range of
            estimated useful lives is as follows:

               Office furniture and equipment                 5 to 7 years
               Machinery and equipment                        5 to 7 years

            Accounts Receivable

            In the  opinion of  management,  substantially  all of the  accounts
            receivable  are considered to be realizable at the amounts stated in
            the  accompanying  balance  sheet,  and no  allowance  for  doubtful
            accounts is considered necessary.

            Inventories

            Inventories  are  stated at the lower of cost or  market,  using the
            first-in,  first-out method in determining cost and replacement cost
            in determining market.



<PAGE>


- -------------------------------------------------------------------------------
NOTE 1.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
- ------------------------------------------------------------------------------


            Use of Estimates

            The preparation of financial statements in conformity with generally
            accepted accounting principles requires management to make estimates
            and  assumptions  that  affect  the  reported  amounts of assets and
            liabilities  and disclosure of contingent  assets and liabilities at
            the date of the  financial  statements  and the reported  amounts of
            revenues and expenses during the reporting period.
            Actual results could differ from those estimates.

            Income Taxes

            No  provision  for  income  taxes has been made in the  accompanying
            financial   statements   as  the  Company  has  elected,   with  the
            stockholder's consent, to be taxed under S Corporation provisions of
            the  Internal  Revenue  Code.  Under these  provisions,  the taxable
            income  of  the  Company  is  reflected  by the  stockholder  on his
            personal income tax return.

            Revenue Recognition

            Revenue from product  sales is  recognized by the Company when title
            and risk of loss passes to the  distributor,  which generally occurs
            upon shipment from the manufacturing facility.

            Segment Reporting

            During 1998,  the Company  adopted  Financial  Accounting  Standards
            Board ("FASB")  statement No. 131,  "Disclosure about Segments of an
            Enterprise and Related Information".  The Company has considered its
            operations and has determined that it operates in a single operating
            segment  for  purposes  of  presenting  financial   information  and
            evaluating   performance.   As  such,  the  accompanying   financial
            statements  present  information in a format that is consistent with
            the financial information used by management for internal use.

            Impact of the "Year 2000" Computer Issue

            Because computers frequently use only two digits to recognize years,
            on January 1, 2000, many computer systems, as well as equipment that
            uses embedded  computer chips, may be unable to distinguish  between
            the years  1900 and 2000.  If not  remediated,  this  problem  could
            create  system  errors and failures  resulting in the  disruption of
            normal  business  operations.  In the  event  the  Company  fails to
            identify  or correct a material  Year 2000  problem,  there could be
            disruptions  in  normal  business  operations,  which  could  have a
            material  adverse  effect on the  Company's  results of  operations,
            liquidity or financial condition.  Further,  there may be some third
            parties, such as governmental agencies, utilities, telecommunication

<PAGE>

            companies,  vendors,  suppliers and customers who may not be able to
            continue  business  with  the  Company  due to their  own Year  2000
            problems. Also, risks associated with some foreign third parties may
            be  greater  since  there is  general  concern  that  some  entities
            operating  outside the United  States are not  addressing  Year 2000
            issues on a timely basis. There can be no assurance that any efforts
            made will fully mitigate the effect of Year 2000 issues.


NOTE 2.     ACCOUNTS RECEIVABLE

            Accounts receivable at December 31, 1998 consisted of the following:

            Trade accounts receivable                          $ 306,202
            Accounts receivable from factor                       30,936
            ----------------------------------------------------------------
                                                               $
            ----------------------------------------------------------------

            During  1998,  the  Company  entered  into  a  factoring  agreement,
            providing for  assignment of  pre-approved  trade  receivables  on a
            non-recourse basis of up to $2,000,000 with advances based on 80% of
            eligible  receivables.  Pursuant to this  agreement,  the Company is
            charged fixed factoring fees of 2% of the gross receivables assigned
            and a variable discount computed on the actual days elapsed from the
            date of the  initial  payment  until and  including  five days after
            payment is received  by the  factor,  based on the base rate plus 2%
            per  annum,  with  a  minimum  of 7% per  annum.  The  agreement  is
            collateralized by substantially all of the assets of the Company and
            personally  guaranteed by the  stockholder.  Total  finance  changes
            amounted to approximately $13,000 during 1998.

NOTE 3.     INVENTORIES

            Inventories at December 31, 1998 consisted of the following:

            Finished goods                                      $1,023,122
            Raw materials                                          187,964
            ------------------------------------------------------------------
                                                                $1,211,086
            ------------------------------------------------------------------

NOTE 4.     PROPERTY AND EQUIPMENT

            Property  and  equipment  at  December  31,  1998  consisted  of the
following:

            Office furniture and equipment                        $ 6,539
            Machinery and equipment                                18,080
            ----------------------------------------------------------------
                                                                   24,619
            Less: accumulated depreciation                         (1,001)
            ----------------------------------------------------------------
                                                                  $23,618
            ----------------------------------------------------------------

            Depreciation expense amounted to $1,001 in 1998.

<PAGE>


NOTE 5.     PREPAID ASSETS

            The Company entered into an agreement with a manufacturer, whereby a
            $150,000  mold  fee  was  required  in  order  to  set  up  for  the
            manufacture of bottles.  The manufacturer will credit up to the full
            amount  of  the  fee  at a rate  of  $0.40  per  gross  on all  ware
            manufactured  for and  accepted by the  Company  within a three year
            period.  During 1998 the Company received a $8,118 credit related to
            this agreement.

NOTE 6.     OTHER ASSETS

            Other assets at December 31, 1998 consisted of the following:

      Promotional items                                           $14,487
      Trademark                                                       500
      Deposits                                                     10,726
      ----------------------------------------------------------------------
                                                                  $25,713
      ----------------------------------------------------------------------

NOTE 7.     DUE TO STOCKHOLDER

            At December 31, 1998,  the Company had an unsecured  loan payable to
            the sole  stockholder  in the amount of  $1,230,876.  The loan bears
            interest  payable  monthly at 10% per  annum,  and is due on demand.
            Interest  expense in  connection  with this note amounted to $26,822
            during 1998.

NOTE. 8.    RISKS AND UNCERTAINTIES

            The Company is substantially  dependent on two unrelated  parties as
            manufacturers of their products.  Management  believes that the loss
            of these  manufacturers  would not significantly  disrupt operations
            and that relationships with alternate manufacturers at similar costs
            could be established within a few weeks.

NOTE 9.     COMMITMENTS AND CONTINGENCIES

            Employment Agreements

            Prior to  commencement  of  operations,  the  Company  entered  into
            employment agreements with certain key employees, which provide for,
            among other things,  minimum annual  salaries and issuance of common
            stock.  In connection with these  agreements,  the Company agreed to
            issue in the  aggregate,  140 shares of common  stock,  representing
            approximately 21% of total outstanding  common stock of the Company.
            As these shares are the  equivalent of founder  shares and the value
            of the  shares is  nominal,  no  compensation  was  recorded  by the
            Company. On January 1, 1999, these shares were deemed to be issued.



<PAGE>


            Leases

            The Company  leases its office  facilities  under a  non-cancellable
            operating lease agreement expiring in 2000.

            Minimum  annual  rental  commitments  under this lease for the years
            subsequent to December 31, 1998 are as follows:

            1999                                                 $ 14,284
            2000                                                   10,989
            -----------------------------------------------------------------
                                                                 $ 25,273
            -----------------------------------------------------------------

            Total rent expense amounted to $11,199 in 1998.

            Commitments

            The Company has entered into purchase  agreements with two unrelated
            entities to provide the Company with  manufacturing  of the products
            to be used in its normal operations.

            Under one of the  purchase  agreements,  the Company is committed to
            minimum purchases of approximately  $940,000,  representing  400,000
            cases of coffee product per year.  Management  expects production to
            surpass  this  minimum,  however,  there  can be no  assurance  this
            minimum will be met.

            Contingencies

            An  individual  that  formerly  acted as counsel to the  Company has
            notified  the  Company  that he  believes  he is  entitled to a five
            percent  ownership  interest  in  the  Company  in  connection  with
            services  rendered.  The Company  disagrees  with this  individual's
            representation and intends,  if any claim is made for such ownership
            interest to vigorously defend its position.

NOTE 10.    SUBSEQUENT EVENTS

            Stock Split

            On March 24, 1999, the Company approved and effectuated a 25,000 for
            1 forward  stock split of its common stock  resulting in an increase
            in the number of shares of common stock effectively outstanding from
            670 to 16,750,000.

            Consulting Agreements

            On  January  25,  1999,  the  Company   entered  into  an  agreement
            (Consulting  Agreement)  with an entity  (Consultant)  to act as its
            agent and to  perform  consulting  services  with  financial  growth
            strategies. Under the terms of the

<PAGE>


            NOTE 10.    SUBSEQUENT EVENTS (Continued)

            Consulting  Agreement,  as amended on January  29, 1999 and April 4,
            1999, the Company  agreed to compensate  the  Consultant  based upon
            various formulas, including the following:

a)    $20,000 paid on January 25, 1999;
b)    $2,500 per month for 12 months;
c)    30 shares of the Company's common stock;
d)    Fees for debt  moneys  raised  due to the efforts of Consultant shall be
      set at two  percent (2%);
e)    Finder's fees computed at a rate to be agreed by both parties;
f)    Upon sale of the  Company,  additional  equity in the  Company of
      five percent (5%), a  proportionate  amount of the cash, cash and
      stock or cash and options received upon sale, plus a proportional
      pro-rata share of the net profits.

            Also under the Consultant  Agreement,  it is  contemplated  that the
            Company will seek a private  placement in an amount up to $4,000,000
            and in connection  therewith will pay  Consultant  $100,000 for each
            one  million  dollars  raised,  or  part  thereof,  through  parties
            introduced directly or indirectly by the Consultant.

            Compensation  in the form of the  Company's  common  stock  and cash
            compensation paid to the Consultant aggregated 700,000 shares (after
            giving effect to the March 24, 1999 forward stock split and a return
            of  certain   shares  by  the  Consultant  in   anticipation   of  a
            recapitalization) and $322,535, respectively.

            On August 1, 1999 in connection with the  restructuring  of the note
            payable   discussed   below,  the  Company  entered  into  a  second
            consulting   agreement   (Second   Consulting   Agreement)  with  an
            individual  (Individual  Consultant) to provide  services  including
            product  market  studies,  customer  relations and public  relations
            assistance for six months from the date of the agreement.  Under the
            terms of this  agreement,  the  Company  agreed  to  compensate  the
            Individual Consultant based upon various formulas, as follows:

a)   25,000  shares of the  Company's  common  stock  issuable 10 days after the
     signing of this agreement.

b)   20,833  shares of common  Company  stock  payable per month for a two month
     period, commencing 30 days after the signing of this agreement.

     As of October 22, 1999  compensation  in the form of the  Company's  common
stock paid to the Individual Consultant aggregated 66,666 shares.

<PAGE>

Private Placement

     During March and April 1999,  pursuant to a Private  Placement  Memorandum,
the Company  issued 1,000 shares of convertible  preferred  stock for $1,000 per
share.  On August 25,  1999 each share of  preferred  stock was  converted  into
751,879 shares of common stock.  Costs associated with this offering amounted to
approximately $87,500.

Common Stock

     As  of  October  22,  1999,  the  Company  had  not  issued  certain  stock
certificates  issuable in  connection  with  employment  agreements,  consulting
agreements,  stock sales and founding  stockholder  shares due, however,  as the
Company is obligated to issue these shares for financial reporting purposes, all
are deemed to be issued and outstanding.

Note Payable

     Between  May and  August  1999,  the  Company  borrowed  funds  aggregating
$1,000,000 from the Individual  Consultant,  with interest at 12%. Principal and
accrued interest is due at varying dates from September 1999 through April 2000.
As  consideration  to restructure  this note, and in connection  with the Second
Consulting Agreement discussed above, the Company agreed to issue the Individual
Consultant 250,000 shares of the Company's common stock.

Reverse Acquisition

     Effective  August 31,  1999,  the  Company  entered  into an  agreement  to
exchange  common stock with USA Service  Systems,  Inc.  (USA), a  non-operating
company. The Agreement provided for the exchange of 41,300,758 restricted shares
of  common  stock of USA for all of the  issued  and  outstanding  shares of the
Company.   This  merger  was  treated  for  accounting  purposes  as  a  capital
transaction.  As the  Company  is  the  accounting  acquiror  in  this  "reserve
acquisition,"   the  financial   statements  of  USA  are  considered  to  be  a
continuation of the Company.  Concurrent with this merger,  USA changed its name
to East Coast Beverage Corp.



<PAGE>



                            USA SERVICE SYSTEMS, INC.
                             CONDENSED BALANCE SHEET

                                    Unaudited

                                              September 30,
ASSETS                                            1999        December 31, 1998
- --------------------------------------------------------------------------------

CURRENT ASSETS
   Cash and equivalents                          $  89,696         $  2,485
   Accounts receivable                           1,523,928          337,138
   Loans and exchange                               29,800           10,000
   Prepaid expenses                                232,362          141,882
   Subscriptions receivable                        195,000                -
   Inventories                                   1,316,553        1,211,086
- -------------------------------------------------------------------------------
      Total current assets                       3,387,339        1,560,709

Property and equipment, net of accumulated
   depreciation of $24,357 and $1,001            1,007,120           23,618

Other assets                                        23,789           25,713
- -------------------------------------------------------------------------------

   TOTAL ASSETS                              $   4,418,248      $ 1,751,922
- -------------------------------------------------------------------------------

LIABILITIES AND STOCKHOLDERS' EQUITY
(DEFICIENCY IN ASSETS)
- -------------------------------------------------------------------------------

CURRENT LIABILITIES
   Bank Overdraft                                  $     -        $  55,913
   Accounts payable and accrued expenses           700,289        1,202,950
   Loan payable, current portion                 1,500,000                -
- -------------------------------------------------------------------------------
      Total current liabilities                  2,200,289        1,258,863

Due to stockholder                               1,567,426        1,230,876

   TOTAL LIABILIIES                              3,767,715        2,489,739
- -------------------------------------------------------------------------------



STOCKHOLDERS' EQUITY (DEFICIENCY IN ASSETS)        650,533        (737,817)
- -------------------------------------------------------------------------------


TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY     $ 4,418,248       $1,751,922
- -------------------------------------------------------------------------------


                             See accompanying notes


<PAGE>


                            USA SERVICE SYSTEMS, INC.
                        CONDENSED STATEMENT OF OPERATIONS

                                    Unaudited

                                                Nine months ended September 30,
                                                    1999               1998
- -------------------------------------------------------------------------------


SALES                                            $5,179,189           $    -
                                                                           -
COST OF GOODS SOLD                                3,681,520                -
- --------------------------------------------------------------------------------

GROSS PROFIT                                      1,497,669                -


SELLING, GENERAL AND ADMINISTRATIVE EXPENSES      1,427,926          334,551
- --------------------------------------------------------------------------------

INCOME (LOSS) FROM OPERATIONS                        69,743        (334,551)

STOCK BASED COMPENSATION AND FINANCING COSTS
(NOTE 7)                                            421,166                -

OTHER INCOME                                            625            1,483
- --------------------------------------------------------------------------------


NET INCOME (LOSS)                                $ (350,798)      $ (333,068)
- --------------------------------------------------------------------------------



                             See accompanying notes

<PAGE>


                            USA SERVICE SYSTEMS, INC.
                             STATEMENT OF CASH FLOWS

                                    Unaudited

                                               Nine months ended September 30,
                                                      1999            1998
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income (loss)                             ($ 350,798)       ($ 333,068)
- ------------------------------------------------------------------------------
   Adjustments to reconcile net loss to net cash
      used in operating activities:
      Depreciation                                   23,356                 -
      Stock based compensation and financing costs  421,166
      Stock issued for services                     148,581                 -
      Changes in operating assets and liabilities:
          Accounts receivable                   ( 1,186,790)                -
          Inventories                           (   105,466)        (  44,534)
          Prepaid assets                        (    90,480)        ( 150,000)
          Subscriptions receivable              (   195,000)                -
          Other assets                                1,924         (   3,102)
          Accounts payable and accrued expenses (   502,662)           88,486
- -----------------------------------------------------------------------------
            Total adjustments                   ( 1,485,371)        ( 109,150)
- ------------------------------------------------------------------------------
        Net cash used in operating activities   ( 1,836,169)        ( 442,218)
- ------------------------------------------------------------------------------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Loan to employee                             (    19,800)       (   10,000)
   Purchases of property and equipment          ( 1,006,858)       (    1,575)
- ------------------------------------------------------------------------------
        Net cash used in investing activities   ( 1,026,658)       (   11,575)
- ------------------------------------------------------------------------------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Issuance of common stock                       1,169,401               500
   Net borrowings from stockholder                  336,550           499,000
   Net borrowings, other                          1,500,000                 -
   Payments                                     (    55,913)                -
- -----------------------------------------------------------------------------
      Net cash provided by financing activities   2,950,038           499,500
- -----------------------------------------------------------------------------

NET INCREASE IN CASH AND EQUIVALENTS                 87,211            45,707
- -----------------------------------------------------------------------------

CASH AND EQUIVALENTS - BEGINNING                      2,485                 -

CASH AND EQUIVALENTS - ENDING                        89,696        $   45,707

Supplemental Disclosures:

   Interest paid to stockholder                 $     6,856                 -
- -----------------------------------------------------------------------------


                             See accompanying notes


<PAGE>



                            USA SERVICE SYSTEMS, INC.
            NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                  FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1999

1.    INTERIM REPORTING

      The  accompanying  unaudited  condensed  financial  statements  have  been
prepared in accordance  with generally  accepted  accounting  principles and the
requirements  of  regulation  S-X  concerning   Interim  financial   statements.
Accordingly,  these  financial  statements do not include all of the information
and footnotes required by generally accepted accounting  principles for complete
financial statements.  In the opinion of management,  all adjustments considered
necessary for a fair presentation have been included.  Operating results for the
nine months  ended  September  30, 1999 are not  necessarily  indicative  of the
results that may be expected for the year ended  December 31, 1999.  For further
information,  refer to the financial  statements  and related  footnotes for the
year ended December 31, 1998 included elsewhere in this prospectus.

2.    Acquisition of East Coast Beverage Corp.

      Effective  August  31,  1999 the  Company  acquired  all of the issued and
outstanding  shares of East  Coast  Beverage  Corp.  ("ECBC")  in  exchange  for
41,300,758  shares of the  Company's  common  stock.  Immediately  prior to this
transaction, certain officers and directors of the Company surrendered 2,734,202
shares of the Company's common stock. Following this transaction the Company had
44,354,058   issued  and  outstanding   shares  of  common  stock.   The  former
shareholders of ECBC now own approximately 93% of the Company's common stock. In
connection with this  transaction the management of the Company resigned and was
replaced by the  management  of ECBC.  The  acquisition  of ECBC was treated for
accounting  purposes  as a capital  transaction  and as a result the  historical
financial statements of ECBC are those of the Company.

      The business of the Company, which is conducted through ECBC, now involves
the  development,  production  and  distribution  of  Coffee  House  USA(TM),  a
proprietary line of all natural, ready to drink ("RTD") bottled coffee drinks.

3.    PRINCIPLES OF CONSOLIDATION

      The condensed  consolidated  financial  statements include the accounts of
the Company and its  wholly-owned  subsidiary,  East Coast  Beverage  Corp.  All
significant inter company accounts and transactions have been eliminated.

4.    Use of Estimates

      The  preparation  of financial  statements  in conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.



<PAGE>


5.    Revenue Recognition

      Revenue from  product  sales is  recognized  by the Company when title and
risk of loss passes to the  distributor,  which  generally  occurs upon shipment
from the manufacturing facility.

6.    LOAN FROM STOCKHOLDER

      At  September  30, 1999,  the Company had an unsecured  loan payable to an
officer,  director and principal  shareholder in the amount of  $1,567,426.  The
loan bears interest payable monthly at 10% per annum, and is due on demand.

7.    STOCK BASED COMPENSATION AND FINANCING COSTS

      In August 1999 ECBC issued 546,300 shares of its common stock (as adjusted
for the  share-for-share  exchange  between the Company and ECBC) to a principal
shareholder  and  consultant  for services  provided to ECBC. The value of these
shares  ($88,666)  has been  expensed  as Stock  Based  Compensation  during the
quarter ended September 30, 1999.

      Between May and August 1999 ECBC borrowed  $1,000,000 from the consultant.
In  exchange  for  2,048,648  shares  of  common  stock  (as  adjusted  for  the
share-for-share  exchange between the Company and ECBC), ECBC and the consultant
agreed to  significant  modifications  to the terms of the  Notes.  The value of
these shares  ($332,500) has been expensed as Financing Costs during the quarter
ended September 30, 1999.

8.    Stock Split

     On March 24,  1999,  the  Company's  shareholders  approved  a 25,000 for 1
forward split of the Company's common stock.

9.    Private SALES OF SECURITIES

      During  March  and  April  1999,  ECBC sold  1,000  shares of  convertible
preferred stock to certain private investors for $1,000 per share. On August 25,
1999 the shares of preferred  stock were converted into 6,161,334  shares of the
Company's common stock (as adjusted for the share-for-share exchange between the
Company and ECBC).

      During  the three  months  ending  September  30,  1999 the  Company  sold
3,485,541  shares of its common  stock to private  investors at a price of $0.34
per share.  Subsequent  to  September  30, 1999 the Company  sold an  additional
2,993,871 shares of its common stock to private investors at the same price.


<PAGE>


                                     PART II
                     Information Not Required in Prospectus

Item 24.  Indemnification  of Officers  and  Directors.

     The Colorado Business Corporation Act and the Company's Bylaws provide that
the Company may indemnify any and all of its officers,  directors,  employees or
agents or former  officers,  directors,  employees or agents,  against  expenses
actually and necessarily incurred by them, in connection with the defense of any
legal proceeding or threatened legal  proceeding,  except as to matters in which
such persons shall be determined to not have acted in good faith and in the best
interest of the Company.

Item 25. Other Expenses of Issuance and Distribution.

         SEC Filing Fee                                         $ 1,788
         NASD Filing Fee                                             --
         Blue Sky Fees and Expenses                               2,000
         Printing and Engraving Expenses                            500
         Legal Fees and Expenses                                 25,000
         Accounting Fees and Expenses                             5,000
         Miscellaneous Expenses                                   5,712
                                                               --------
         TOTAL                                                  $40,000

         All expenses other than the S.E.C. and NASD filing fees are estimated.

Item 26. Recent Sales of Unregistered Securities.

         The  following  information  sets forth all  securities  of the Company
which have been sold during the past three years and which  securities  were not
registered  under the Securities Act of 1933, as amended.  All historical  share
data has been  adjusted  to  reflect  a  8.194595-for-one  reverse  split of the
Company's  common  stock,  which was approved by the Company's  shareholders  on
February 22, 2000.

   A. In November 1998 the Company  issued 706,258 shares of common stock to the
former shareholders of USA Service Systems,  Inc. (28 in number) in exchange for
all of the issued and outstanding shares of USA Service Systems, Inc. A total of
333,659 shares were subsequently returned to the Company for cancellation.

   B. In August 1999 the Company issued  5,040,000 shares of its common stock to
the former  shareholders  (fourteen in number) of East Coast  Beverage  Corp., a
Florida  corporation in exchange for all of the issued and outstanding shares of
East Coast Beverage Corp.

C. Between  September  1999 and  February  10, 2000 the Company  sold  1,189,958
shares of its common stock to 48 persons (38 of which are accredited  investors)
at a price of $2.75 per share.



<PAGE>


D. The Company has also sold shares of common stock to the following persons:

                                       Number
Name                    Date         of Shares         Consideration

Arnold Rosen          09/01/99         34,000           Consulting Services
Arnold Rosen          10/20/99         15,000           Extension of Maturity
                                                        of loan

John Calebrese        01/10/00        694,973           Payment of loan
Rayguard Enterprises  01/10/00        190,000           Conversion of loan
Arnold Rosen          01/11/00        126,192           Conversion of loan

   The sales of the Company's  common stock referred to in Sections A and D were
exempt  from  Registration  pursuant to Section 4 (2) of the  Securities  Act of
1933. The shares of common stock were acquired for investment  purposes only and
without a view to  distribution.  All of the persons who  acquired  these shares
were fully informed and advised about matters concerning the Company,  including
its  business,  financial  affairs  and other  matters.  The  purchasers  of the
Company's  common stock  acquired the  securities  for their own  accounts.  The
certificates  evidencing  the shares of common stock will bear  legends  stating
that the shares  represented  by the  certificates  may not be offered,  sold or
transferred other than pursuant to an effective registration statement under the
Securities   Act  of  1933,  or  pursuant  to  an  applicable   exemption   from
registration.  The shares of common  stock  referred  to in Sections A and D are
"restricted"  securities as defined in Rule 144 of the  Securities  and Exchange
Commission.

   The sales of the Company's  common stock referred to in Sections B and C were
exempt from  registration  pursuant to Rule 506 of the  Securities  and Exchange
Commission. The shares of the common stock were acquired for investment purposes
only and without a view to  distribution.  The persons who acquired these shares
were fully informed and advised about matters concerning the Company,  including
its  business,  financial  affairs  and other  matters.  The  purchasers  of the
Company's  common stock  acquired the  securities  for their own  accounts.  The
certificates  evidencing the common these shares will bear legends  stating that
they may not be offered, sold or transferred other that pursuant to an effective
registration  statement  under the  Securities  Act of 1933,  or  pursuant to an
applicable  exemption from registration.  The shares of common stock referred to
in Sections B and C are  "restricted"  securities  as defined in Rule 144 of the
Securities and Exchange Commission.



<PAGE>


Item 27. Exhibits

         Exhibits                                            Page Number

1        Underwriting Agreement                                  N/A

2.       Share Exchange Agreement between USA
         Service Systems, Inc. and East Coast Beverage Corp.

3.1      Articles of Incorporation,
         as restated and amended

3.2      Bylaws

4.1      Incentive Stock Option Plan

4.2      Non-Qualified Stock Option Plan

4.3      Stock Bonus Plan

5        Opinion of Counsel

10       Employment Agreements

23.1     Consent of Attorneys

23.2     Consent of Accountants

24.      Power of Attorney                            Included as part of the
                                                         Signature Page

27.      Financial Data Schedules

Item 28. Undertakings.

         The undersigned Registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
a post-effective amendment to this Registration Statement.

(i)  To include any  Prospectus  required by Section  l0(a)(3) of the Securities
     Act of l933;

(ii) To  reflect  in the  Prospectus  any  facts or  events  arising  after  the
     effective  date  of  the   Registration   Statement  (or  the  most  recent
     post-effective amendment thereof) which,  individually or in the aggregate,
     represent  a  fundamental  change  in  the  information  set  forth  in the
     Registration Statement;

<PAGE>

(iii)To  include  any  material   information   with  respect  to  the  plan  of
     distribution not previously disclosed in the Registration  Statement or any
     material  change  to  such  information  in  the  Registration   Statement,
     including  (but not  limited  to) any  addition  or  deletion of a managing
     underwriter.

         (2) That,  for the  purpose  of  determining  any  liability  under the
Securities Act of l933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3) To remove from registration by means of a post-effective  amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         (4) To provide  to the  Underwriter  at the  closing  specified  in the
underwriting agreement certificates in such denominations and registered in such
names  as  required  by the  Underwriter  to  permit  prompt  delivery  to  each
purchaser.

         (5)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities Act of l933 may be permitted to directors,  officers and  controlling
persons of the  Registrant,  the Registrant has been advised that in the opinion
of the Securities and Exchange Commission such indemnification is against public
policy as expressed in the Act and is,  therefore,  unenforceable.  In the event
that a claim  for  indemnification  against  such  liabilities  (other  than the
payment by the Registrant of expenses incurred or paid by a director, officer or
controlling  person of the Registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the Registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent, submit to a court of appropriate jurisdiction the question of whether
such  indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.



<PAGE>


                                POWER OF ATTORNEY

         The  registrant  and each person whose  signature  appears below hereby
authorizes the agent for service named in this Registration Statement, with full
power to act alone,  to file one or more  amendments  (including  post-effective
amendments)  to this  Registration  Statement,  which  amendments  may make such
changes  in  this  Registration  Statement  as  such  agent  for  service  deems
appropriate,  and the Registrant and each such person hereby appoints such agent
for service as attorney-in-fact, with full power to act alone, to execute in the
name and in behalf of the  Registrant and any such person,  individually  and in
each capacity stated below, any such amendments to this Registration Statement.

                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  l933,  the
Registrant  has duly  caused  this  Registration  Statement  to be signed on its
behalf by the undersigned, thereunto duly authorized, in Coral Springs, Florida,
on the 23rd day of February, 2000.

                                      EAST COAST BEVERAGE CORP.


                                      By:  /s/  John  Calebrese
                                         John Calebrese, Chief Executive Officer

                                      By:/s/  Robert Gardener
                                         Robert Gardener, Principal Financial
                                         Officer and  Chief Accounting Officer

         Pursuant  to the  requirements  of the  Securities  Act of  l933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.

Signature                            Title                    Date

/s/ John Calebrese
John Calebrese                      Director              February 23, 2000


/s/ James J. Harford
James J. Harford                    Director              February 23, 2000



Edith G. Osman                      Director


ECBC SB-2 Jan 2000




                            EAST COAST BEVERAGE CORP.

                             REGISTRATION STATEMENT
                                       ON
                                    FORM SB-2


                                    EXHIBITS






                       AGREEMENT TO EXCHANGE COMMON STOCK
                                     BETWEEN

                            USA SERVICE SYSTEMS, INC.
                                       AND
                            EAST COAST BEVERAGE CORP.

<PAGE>


                                         INDEX Page
ARTICLE I - EXCHANGE OF SECURITIES ...................................... 4
ARTICLE II - REPRESENTATIONS AND WARRANTIES .........................     4
    2.0l - Organization ................................................  4
    2.02 - Capital .....................................................  4
    2.03 - Directors and Officers' Compensation; Banks .................  4
    2.04 - Financial Statements ........................................  4
    2.05 - Absence of Changes .........................................   5
    2.06 - Absence of Undisclosed Liabilities .........................   5
    2.07 - Tax Returns .................................................. 5
    2.08 - Investigation of Financial Condition.......................... 5
    2.09 - Trade Names and Rights ......................................  5
    2.l0 - Contracts and Leases ........................................  5
    2.ll - Insurance Policies ............................................5
    2.l2 - Compliance with Laws .......................................   5
    2.l3 - Litigation ................................................    6
    2.l4 - Ability to Carry Out Obligations ...........................   6
    2.l5 - Full Disclosure .............................................  6
    2.l6 - Assets .....................................................   6
    2A - Organization ................................................... 6
    2B - Directors and Officers' Compensation; Banks .................... 6
    2C - Capital ......................................................   6
    2D - Financial Statements ..........................................  7
    2E - Absence of Changes ............................................  7
    2F - Absence of Undisclosed Liabilities ...........................   7
    2G - Tax Returns .................................................... 7
    2H - Investigation of Financial Condition of USA ...................  7
    2I - Trade Names and Rights ......................................... 7
    2J - Contracts and Leases ............................................8
    2K - Insurance Policies ............................................. 8
    2L - Compliance with Laws ..........................................  8
    2M - Litigation ..................................................... 8
    2N - Ability to Carry Out Obligations ............................... 8
    2O - Full Disclosure .................................................9
    2P - Assets ..........................................................9
ARTICLE III - SHAREHOLDER REPRESENTATIONS .............................   9
ARTICLE IV - OBLIGATIONS BEFORE CLOSING ................................  9
    4.0l - Investigative Rights ......................................... 9
    4.02 - Surrender of Shares..........................................  9
    4.03 - Conduct of Business ..........................................10
ARTICLE V - CONDITIONS PRECEDENT TO PERFORMANCE BY USA.................. 10
    5.0l - Conditions ............................................... .  10
    5.02 - Accuracy of Representations ................................. 10
    5.03 - Performance...................................................10
    5.04 - Absence of Litigation ........................................10


<PAGE>


ARTICLE VI - CONDITIONS PRECEDENT TO PERFORMANCE ................         11
             BY ECBC. ................................................... 11
    6.0l - Conditions ................................................... 11
    6.02 - Accuracy of Representations .................................  11
    6.03 - Performance ................................................   11
    6.04 - Absence of Litigation .....................................    11
    6.05 - Other .......................................................  11
ARTICLE VII - CLOSING ................................................... 11
    7.0l - Closing .......................................................11
    7.02 - Exchange of Shares ..........................................  12
    7.03 - No Fractional Shares ..........................................12
    7.04 - Appointment of Directors ......................................12
ARTICLE VIII - REMEDIES ..................................................12
    8.0l - Arbitration ...................................................12
    8.02 - Costs .........................................................12
    8.03 - Termination .................................................  12
ARTICLE IX - MISCELLANEOUS ...............................................13
    9.0l - Captions and Headings .........................................13
    9.02 - No Oral Change ................................................13
    9.03 - Non-Waiver ....................................................13
    9.04 - Time of Essence .............................................. 13
    9.05 - Entire Agreement ..............................................13
    9.06 - State Law .....................................................13
    9.07 - Counterparts ..................................................13
    9.08 - Notices .......................................................13
    9.09 - Binding Effect ................................................14
    9.l0 - Effect of Closing .............................................14
    9.ll - Mutual Cooperation ............................................14
    9.12 - Expenses...................................................... 15

    Exhibit A - Officers and Directors (ECBC) ............................
    Exhibit B - Financial Statements (ECBC) ...............................
    Exhibit C - Not Used....................................................
    Exhibit D - Not Used....................................................
    Exhibit E - Not Used ...................................................
    Exhibit F - Not Used....................................................
    Exhibit G - Officers, Directors, Bank Accounts, Safe Deposit
                Boxes, Powers of Attorney (USA) ............................
    Exhibit H - Financial Statements - Changes in Financial
                Condition (USA) .........................................
    Exhibit I - Trademarks,  Trade Names and  Copyrights  (USA)  ...........
    Exhibit J - Material Contracts  (USA) ..................................
    Exhibit K - Insurance  Policies (USA)  ...................................
    Ehibit  L -  Litigation (USA) ...........................................



<PAGE>


                       AGREEMENT TO EXCHANGE COMMON STOCK

      This AGREEMENT,  made this day of August, 1999, by and between USA Service
Systems Inc.("USA"),  EAST COAST BEVERAGE CORP. ("ECBC") and the shareholders of
ECBC (as to Article I and  Article  III only) is made for the purpose of setting
forth the terms and conditions upon which USA will acquire all of the issued and
outstanding common stock of ECBC in exchange for shares of USA's common stock.

In  consideration  of  the  mutual  promises,   covenants,  and  representations
contained herein, THE PARTIES HERETO AGREE AS FOLLOWS:

                                    ARTICLE I
                             EXCHANGE OF SECURITIES

      Subject  to the terms and  conditions  of this  Agreement,  USA  agrees to
issue,  and the  shareholders of ECBC agree to accept  41,300,760  shares of the
common  stock of USA in  consideration  for all of the  issued  and  outstanding
common stock of ECBC. Immediately prior to the closing of this transaction,  the
total issued capital of USA will not exceed 3,053,298 shares of Common Stock

                                   ARTICLE II
                         REPRESENTATIONS AND WARRANTIES

      ECBC represents and warrants to USA that:

      2.0l Organization. ECBC is a corporation duly organized, validly existing,
and in good  standing  under the laws of Florida,  has all  necessary  corporate
powers  to own its  properties  and to carry on its  business  as now  owned and
operated by it, and is duly  qualified to do business and is in good standing in
each of the states where its business requires qualification.

      2.02 Capital.  The authorized capital stock of ECBC consists of 25,000,000
shares of common stock,  $0.001,  of which  5,040,000  shares will be issued and
outstanding  at  closing.  ECBC is  authorized  to  issue  5,000,000  shares  of
preferred  stock.  All  outstanding  shares of preferred stock will be converted
into  shares of common  stock prior to  closing.  At  closing,  there will be no
outstanding subscriptions, options, rights, warrants, convertible securities, or
other  agreements or  commitments  obligating  ECBC to issue or to transfer from
treasury any additional shares of its capital stock of any class.

      2.03  Directors  and  Officers'  Compensation;  Banks.  Exhibit  A to this
Agreement contains the names, and titles of all directors and officers of ECBC.

<PAGE>

      2.04 Financial Statements.  Exhibit B to this Agreement sets forth balance
sheets  of ECBC as of  December  31,  1998 and June 30,  1999,  and the  related
statements of income for the periods then ended.  The financial  statements have
been  prepared in  accordance  with  generally  accepted  accounting  principles
consistently  followed  by ECBC  throughout  the periods  indicated,  and fairly
present the  financial  position  of ECBC as of the dates of the balance  sheets
included in the financial statements,  and the results of its operations for the
periods indicated.

      2.05 Absence of Changes. Since June 30,1999, there has not been any change
in the financial condition or operations of ECBC, except changes in the ordinary
course of business,  which  changes have not in the  aggregate  been  materially
adverse.

      2.06 Absence of Undisclosed Liabilities.  ECBC did not as of June 30, 1999
have  any  debt,  liability,  or  obligation  of any  nature,  whether  accrued,
absolute,  contingent,  or otherwise,  and whether due or to become due, that is
not reflected on Exhibit B.

      2.07 Tax Returns.  Within the times and in the manner  prescribed  by law,
ECBC has filed all federal, state, and local tax returns required by law and has
paid all taxes,  assessments,  and penalties due and payable.  No federal income
tax  returns of ECBC have been  audited by the  Internal  Revenue  Service.  The
provision  for taxes,  if any,  reflected in ECBC's  balance sheet as of June 30
1999, is adequate for any and all federal,  state,  county,  and local taxes for
the period ending on the date of that balance  sheet and for all prior  periods,
whether or not disputed. There are no present disputes as to taxes of any nature
payable by ECBC.

      2.08 Investigation of Financial Condition.  Without in any manner reducing
or otherwise mitigating the representations contained herein, USA shall have the
opportunity  to meet with  ECBC's  accountants  and  attorneys  to  discuss  the
financial  condition  of ECBC.  ECBC shall make  available  to USA the books and
records of ECBC.  The minutes of ECBC are a complete and accurate  record of all
meetings of the  shareholders  and directors of ECBC and accurately  reflect all
actions taken at such meetings.  The signatures of the directors and/or officers
on such minutes are the valid signatures of ECBC's directors and/or officers who
were duly elected or appointed on the dates that the minutes were signed by such
persons.  The stock book of ECBC contains an accurate record of all transactions
with respect to the capital stock of ECBC.

      2.09 Trade Names and Rights. No person other than ECBC owns any trademark,
trademark registration or application,  service mark, trade name, copyright,  or
copyright  registration  or  application  the  use  of  which  is  necessary  or
contemplated in connection with the operation of ECBC's business.

      2.l0 Contracts and Leases.  ECBC is not in default under any agreements or
lease to which it is a party.

      2.ll  Insurance  Policies.  ECBC's  business and  property are  adequately
coverd by insurance policies that are in full force and effect.

<PAGE>

      2.l2 Compliance with Laws. ECBC has complied with, and is not in violation
of,  applicable  federal,  state,  or  local  statutes,  laws,  and  regulations
affecting its  properties  or the  operation of its business,  including but not
limited to applicable  federal and state securities laws. ECBC does not have any
employee  benefit  plan  which is  subject  to the  provisions  of the  Employee
Retirement Income Security Act of 1974.

      2.l3 Litigation.  ECBC is not a party to any suit, action, arbitration, or
legal,  administrative,  or  other  proceeding,  or  governmental  investigation
pending or, to the best knowledge of ECBC threatened,  against or affecting ECBC
or its business,  assets,  or financial  condition.  ECBC is not in default with
respect to any order, writ, injunction,  or decree of any federal, state, local,
or foreign court, department, agency, or instrumentality. ECBC is not engaged in
any legal action to recover moneys due to ECBC or damages sustained by ECBC.

      2.14  Ability to Carry Out  Obligations.  ECBC has the right,  power,  and
authority to enter into, and perform its obligations under, this Agreement.  The
execution and delivery of this Agreement by ECBC and the  performance by ECBC of
its obligations hereunder will not cause, constitute, or conflict with or result
in (a) any breach or  violation  or any of the  provisions  of or  constitute  a
default under any license, indenture, mortgage, charter, instrument, articles of
incorporation,  by-law,  or other  agreement  or  instrument  to which ECBC is a
party, or by which it may be bound, nor will any consents or  authorizations  of
any party other than those  hereto be  required,  (b) an event that would permit
any party to any agreement or  instrument  to terminate it or to accelerate  the
maturity of any  indebtedness or other  obligation of ECBC, or (c) an event that
would result in the creation or imposition or any lien,  charge,  or encumbrance
on any asset of ECBC.

      2.15 Full Disclosure. None of representations and warranties made by ECBC,
or in any certificate or memorandum  furnished or to be furnished by ECBC, or on
its behalf,  contains or will contain any untrue  statement of material fact, or
omit any  material  fact the  omission  of which would be  misleading.  ECBC has
disclosed  to USA  all  reasonably  foreseeable  contingencies  which,  if  such
contingencies  transpired,  would  have a  material  adverse  effect  on  ECBC's
business.

      2.l6 Assets. ECBC has good and marketable title to all of its property.

      USA represents and warrants to ECBC that:

      2A. Organization.  USA is a corporation duly organized,  validly existing,
and in good standing  under the laws of Colorado,  has all  necessary  corporate
powers  to own its  properties  and to carry on its  business  as now  owned and
operated by it, and is duly  qualified to do business and is in good standing in
each of the states where its business requires qualification.

      2B.  Directors  and  Officers'  Compensation;  Banks.  Exhibit  G to  this
Agreement contains:  (i) the names,  addresses,  and titles of all directors and
officers of USA and all persons  whose  compensation  from USA as of the date of
this Agreement will equal or its expected to equal or exceed, at an annual rate,
the sum of $5,000;  (ii) the name and address of each bank with which USA has an
account or safety deposit box, the identification  number thereof, and the names
of all persons who are  authorized to draw thereon or have access  thereto;  and
(iii)  the  names of all  persons  who have a power of  attorney  from USA and a
summary of the terms thereof.

<PAGE>

      2C. Capital.  The authorized  capital stock of USA consists of 100,000,000
shares of common stock,  $0.0001 par value,  of which  3,053,298  shares will be
issued and  outstanding  immediately  prior to  closing.  USA has not issued any
shares of preferred stock. All of the shares are validly issued, fully paid, and
non-assessable. At closing, there will be no outstanding subscriptions, options,
rights,  warrants,  convertible  securities,  or other agreements or commitments
obligating  USA to issue or to transfer from treasury any  additional  shares of
its capital stock of any class.

      2D. Financial  Statements.  Exhibit H to this Agreement sets forth balance
sheets of USA as of May  31,1999,  and the  related  statements  of  income  and
retained earnings for the period then ended. The financial  statements have been
prepared  in  accordance   with   generally   accepted   accounting   principles
consistently  followed  by USA  throughout  the  periods  indicated,  and fairly
present the  financial  position  of USA as of the dates of the  balance  sheets
included in the financial statements,  and the results of its operations for the
periods indicated.

      2E. Absence of Changes.  Since May 31,1999,  there has not been any change
in the  financial  condition  or  operations  of USA,  except (i) changes in the
ordinary  course of  business,  which  changes  have not in the  aggregate  been
materially adverse, and (ii) changes disclosed on Exhibit H.

      2F. Absence of Undisclosed Liabilities. USA did not as of May 31,1999 have
any debt,  liability,  or obligation of any nature,  whether accrued,  absolute,
contingent,  or  otherwise,  and  whether  due or to  become  due,  that  is not
reflected on Exhibit H.

      2G. Tax Returns. Within the times and in the manner prescribed by law, USA
has filed all federal, state, and local tax returns required by law and has paid
all taxes,  assessments,  and penalties due and payable.  No federal  income tax
returns of USA have been audited by the Internal Revenue Service.  The provision
for taxes,  if any,  reflected  in USA's  balance  sheet as of May  31,1999,  is
adequate for any and all federal,  state, county, and local taxes for the period
ending on the date of that balance sheet and for all prior  periods,  whether or
not disputed. There are no present disputes as to taxes of any nature payable by
USA.

      2H.  Investigation  of Financial  Condition of USA.  Without in any manner
reducing or otherwise  mitigating the  representations  contained  herein,  ECBC
shall have the  opportunity  to meet with USA's  accountants  and  attorneys  to
discuss the  financial  condition of USA.  USA shall make  available to ECBC the
books and records of USA. The minutes of USA are a complete and accurate  record
of all meetings of the shareholders and directors of USA and accurately  reflect
all actions taken at such  meetings.  The  signatures  of the  directors  and/or
officers on such  minutes are the valid  signatures  of USA's  directors  and/or
officers  who were duly  elected or appointed on the dates that the minutes were
signed by such persons.

      2I.  Trade  Names and  Rights.  Exhibit I attached  hereto and made a part
hereof lists all trademarks,  trademark  registrations  or  applications,  trade
names, service marks, copyrights,  copyright registrations or applications which
are owned by USA. No person,  other than USA, will own any trademark,  trademark
registration or application,  service mark, trade name, copyright,  or copyright
registration  or application  the use of which is necessary or  contemplated  in
connection  with the operation of the business of USA, as such business is to be
conducted after the closing of this transaction.

<PAGE>

      2J. Contracts and Leases. Exhibit J attached hereto and made a part hereof
contains a summary of provisions of all material  contracts,  leases,  and other
agreements  of USA  presently  in existence or which have been agreed to by USA.
USA is not in default under any of these agreements or leases.

      2K.  Insurance  Policies.  Exhibit K to this Agreement is a description of
all insurance  policies held by USA concerning its business and properties.  All
these policies are in the respective principal amounts set forth in Exhibit K.

      2L.  Compliance  with Laws. USA has complied with, and is not in violation
of,  applicable  federal,  state,  or  local  statutes,  laws,  and  regulations
affecting its  properties  or the  operation of its business,  including but not
limited to federal and state  securities  laws.  USA does not have any  employee
benefit  plan which is  subject to the  provisions  of the  Employee  Retirement
Income  Security  Act of 1974.  USA has filed with the  Securities  and Exchange
Commission  ("SEC") and any applicable  state  securities  agency,  all required
forms, reports,  schedules,  statements and other documents  (collectively,  the
"SEC Documents").  The SEC Documents filed by USA,  including without limitation
any financial  statements or schedules included therein,  at the time filed, (a)
did not  contain  any untrue  statement  of a  material  fact or omit to state a
material  fact  required to be stated  therein or necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not  misleading;  and (b)  complied in all  material  respects  with  applicable
federal  and  state  securities  laws,  as the case may be,  and the  rules  and
regulations of the SEC and any applicable state securities agency. The financial
statements  of USA  included  in the SEC  Documents  complied  as to form in all
material respects with applicable accounting requirements and with the published
rules  and  regulations  of the SEC  with  respect  thereto,  were  prepared  in
accordance with generally accepted accounting principles applied on a consistent
basis  during  the period  involved  (except  as may be  indicated  in the notes
thereto) and fairly presented (subject, in the case of the unaudited statements,
to normal year-end audit adjustments) the consolidated financial position of USA
as of the dates thereof and the consolidated  results of its operations and cash
flows for the periods then ended.

      2M.  Litigation.  Other than as disclosed on Exhibit L, USA is not a party
to any suit, action, arbitration, or legal, administrative, or other proceeding,
or  governmental  investigation  pending  or,  to  the  best  knowledge  of  USA
threatened,  against or  affecting  USA or its  business,  assets,  or financial
condition. USA is not in default with respect to any order, writ, injunction, or
decree of any federal,  state, local, or foreign court,  department,  agency, or
instrumentality. USA is not engaged in any legal action to recover moneys due to
it or damages sustained by it other than as disclosed on Exhibit L.

<PAGE>

      2N.  Ability to Carry Out  Obligations.  Subject to the  approval  of this
Agreement by the shareholders of USA, USA has the right, power, and authority to
enter into, and perform its obligations under, this Agreement. The execution and
delivery of this Agreement by USA and the  performance by USA of its obligations
hereunder  will not cause,  constitute,  or  conflict  with or result in (a) any
breach or violation or any of the  provisions  of or  constitute a default under
any   license,   indenture,   mortgage,   charter,   instrument,   articles   of
incorporation, by-law, or other agreement or instrument to which USA is a party,
or by which it may be bound,  nor will any  consents  or  authorizations  of any
party other than those  hereto be  required,  (b) an event that would permit any
party to any  agreement  or  instrument  to terminate  it or to  accelerate  the
maturity of any  indebtedness  or other  obligation of USA, or (c) an event that
would result in the creation or imposition or any lien,  charge,  or encumbrance
on any asset of USA.

      2O. Full Disclosure.  None of representations  and warranties made by USA,
or in any  certificate or memorandum  furnished or to be furnished by USA, or on
its behalf,  contains or will contain any untrue  statement of material fact, or
omit any  material  fact the  omission  of which  would be  misleading.  USA has
disclosed  to ECBC  all  reasonably  foreseeable  contingencies  which,  if such
contingencies transpired, would have a material adverse effect on USA.

      2P.   Assets.  USA has good and marketable title to all of its property.

                                   ARTICLE III
                           SHAREHOLDER REPRESENTATIONS

      Each  shareholder of ECBC represents to USA that he has the right,  power,
and authority to enter into, and perform his  obligations  under this Agreement.
The  execution  and  delivery  of this  Agreement  by such  shareholder  and the
delivery by such  shareholder  of his shares in ECBC  pursuant to Article I will
not cause, constitute,  or conflict with or result in any breach or violation or
any of the  provisions of or constitute a default under any license,  indenture,
mortgage, charter,  instrument, or agreement to which he is a party, or by which
he may be  bound,  nor will  any  consents  or  authorizations  of any  party be
required.  Each  shareholder  of ECBC  represents  and  warrants to USA that the
shares of ECBC that such shareholder will deliver at closing will be free of any
liens or encumbrances.

Each  shareholder  of ECBC  understands  that the shares being acquired from USA
represent  restricted  securities  as that  term is  defined  in Rule l44 of the
Securities and Exchange Commission.

                                   ARTICLE IV
                           OBLIGATIONS BEFORE CLOSING

      4.0l Investigative  Rights. From the date of this Agreement until the date
of closing,  each party shall provide to the other party, and such other party's
counsel,  accountants,  auditors,  and other  authorized  representatives,  full
access during normal  business hours to all of each party's  properties,  books,
contracts,  commitments,  records and  correspondence  and  communications  with
regulatory  agencies  for the purpose of  examining  the same.  Each party shall
furnish the other party with all information  concerning each party's affairs as
the other party may reasonably request.

4.02  Surrender  of  Shares.  Prior  to the  closing  of this  transaction,  the
following   shareholders  of  USA  shall  have   surrendered  for   cancellation
certificates representing the following shares of USA's common stock.



<PAGE>


      Name                                Shares to be Cancelled

      George Pursglove                     1,261,030
      Chester Howard                       1,312,458
      Scott McCoy                            107,143
      Douglas MacLellan                       53,571

      4.03 Conduct of Business. Prior to the closing, and except as contemplated
by this  Agreement,  each party shall conduct its business in the normal course,
and shall not sell,  pledge,  or assign any assets,  without  the prior  written
approval of the other party, except in the regular course of business. Except as
contemplated by this Agreement,  neither party to this Agreement shall amend its
Articles of Incorporation or By-laws, declare dividends, redeem or sell stock or
other securities, incur additional or newly-funded material liabilities, acquire
or dispose of fixed assets,  change senior management,  change employment terms,
enter into any  material or long-term  contract,  guarantee  obligations  of any
third party,  settle or discharge any balance sheet receivable for less than its
stated amount,  pay more on any liability than its stated amount,  or enter into
any other transaction other than in the regular course of business.

      Notwithstanding   the  above,   ECBC,   following   the  closing  of  this
transaction, plans to raise additional capital through the sale of approximately
12,000,000 shares of USA's common stock.  Follwing the sale of these shares, USA
plans to request its  shareholders to approve a 1 for 8.194595  reverse split of
its outstanding common stock.

                                    ARTICLE V
                   CONDITIONS PRECEDENT TO PERFORMANCE BY USA

      5.01  Conditions.  USA's  obligations  hereunder  shall be  subject to the
satisfaction,  at or before the Closing, of all the conditions set forth in this
Article  V. USA may  waive  any or all of these  conditions  in whole or in part
without  prior  notice;  provided,  however,  that no such waiver of a condition
shall constitute a waiver by USA of any other condition of or any of USA's other
rights or remedies,  at law or in equity,  if ECBC shall be in default of any of
its representations, warranties, or covenants under this agreement.

      5.02 Accuracy of  Representations.  Except as otherwise  permitted by this
Agreement,  all  representations  and warranties by ECBC in this Agreement or in
any  written  statement  that  shall  be  delivered  to USA by ECBC  under  this
Agreement  shall be true on and as of the  closing  date as though made at those
times.

      5.03 Performance. ECBC shall have performed,  satisfied, and complied with
all  covenants,  agreements,  and  conditions  required by this  Agreement to be
performed  or  complied  with by it, on or before the  closing.  ECBC shall have
obtained all  necessary  consents and  approvals  necessary  to  consummate  the
transactions contemplated hereby.

      5.04 Absence of  Litigation.  No action,  suit, or  proceeding  before any
court or any  governmental  body or  authority,  pertaining  to the  transaction
contemplated  by  this  agreement  or  to  its  consummation,  shall  have  been
instituted or threatened on or before the closing.

<PAGE>

                                   ARTICLE VI
                   CONDITIONS PRECEDENT TO PERFORMANCE BY ECBC

      6.01  Conditions.  ECBC's  obligations  hereunder  shall be subject to the
satisfaction,  at or before the  Closing,  of the  conditions  set forth in this
Article  VI. ECBC may waive any or all of these  conditions  in whole or in part
without  prior  notice;  provided,  however,  that no such waiver of a condition
shall  constitute  a waiver by ECBC of any other  condition  of or any of ECBC's
other rights or remedies, at law or in equity, if USA shall be in default of any
of its representations, warranties, or covenants under this agreement.

      6.02 Accuracy of  Representations.  Except as otherwise  permitted by this
Agreement, all representations and warranties by USA in this Agreement or in any
written  statement  that shall be delivered to ECBC by USA under this  Agreement
shall be true on and as of the closing date as though made at those times.

      6.03 Performance.  USA shall have performed,  satisfied, and complied with
all  covenants,  agreements,  and  conditions  required by this  Agreement to be
performed  or  complied  with by it, on or before  the  closing.  USA shall have
obtained all  necessary  consents and  approvals  necessary  to  consummate  the
transactions contemplated hereby, including those required by Section 4.02.

      6.04 Absence of  Litigation.  No action,  suit, or  proceeding  before any
court or any  governmental  body or  authority,  pertaining  to the  transaction
contemplated  by  this  agreement  or  to  its  consummation,  shall  have  been
instituted or threatened on or before the closing.

      6.05 Other. At the time of closing,  the liabilities and accrued  expenses
of USA, and the future amounts payable pursuant to any agreement to which USA is
a party (and which has not been  assumed by a third party which has  indemnified
USA as to the assumed  obligations of such agreement) will be fully satisfied by
payments of not more than $200,000 to the creditors of USA.

                                   ARTICLE VI
                                    CLOSING

      7.0l Closing. The closing of this transaction shall be held at the offices
of ECBC.  Unless the closing of this transaction takes place before September 6,
1999,  then either party may terminate this Agreement  without  liability to the
other party,  except as otherwise provided in Section 9.12. At the closing,  the
following documents,  in form reasonably acceptable to counsel to the parties or
as set forth herein, shall be delivered:

<PAGE>

      By ECBC:

            A. An  officer's  certificate,  dated  the  closing  date,  that all
representations,  warranties,  covenants,  and  conditions  set  forth  in  this
Agreement  on behalf  of ECBC are true and  correct  as of,  or have been  fully
performed and complied with by, the closing date.

      By USA:

            A. An  officer's  certificate,  dated  the  closing  date,  that all
representations,  warranties,  covenants,  and  conditions  set  forth  in  this
Agreement  on behalf  of USA are true and  correct  as of,  or have  been  fully
performed and complied with by, the closing date.

      7.02 Exchange of Shares.  On the closing date,  each share of common stock
of ECBC then issued and outstanding, will be exchanged, on a pro-rata basis, for
fully paid and nonassessable shares of USA in accordance with this Agreement.

      7.03 No Fractional  Shares. No certificates for fractional share interests
of common stock of USA will be issued, but, in lieu thereof,  USA will issue one
share of its common stock for each fractional share held in ECBC.

      7.04 Appointment of Directors. At the closing of this Agreement,  USA will
cause John Calebrese to be appointed to USA's Board of Directors. Following such
appointment, all present officers and directors of USA will resign.

                                  ARTICLE VIII
                                    REMEDIES

      8.01 Arbitration. Any controversy or claim arising out of, or relating to,
this Agreement, or the making,  performance, or interpretation thereof, shall be
settled by  arbitration  in Miami,  Florida in accordance  with the Rules of the
American Arbitration  Association then existing, and judgment on the arbitration
award may be entered in any court having jurisdiction over the subject matter of
the controversy.

      8.02 Costs. If any legal action or any arbitration or other  proceeding is
brought for the enforcement of this Agreement, or because of an alleged dispute,
breach,  default, or  misrepresentation in connection with any of the provisions
of this  Agreement,  the  successful  or  prevailing  party or parties  shall be
entitled to recover reasonable  attorney's fees and other costs incurred in that
action or proceeding, in addition to any other relief to which it or they may be
entitled.

      8.03 Termination. In addition to the other remedies, USA or ECBC may on or
prior to the closing date terminate  this  Agreement,  without  liability to the
other party:

         (i) If any bona fide action or proceeding  shall be pending against USA
or ECBC on the  closing  date  that  could  result in an  unfavorable  judgment,
decree,  or order that would  prevent or make  unlawful the carrying out of this
Agreement or if any agency of the federal or of any state  government shall have
objected  at or before  the  closing  date to this  acquisition  or to any other
action required by or in connection with this Agreement;

<PAGE>

      (ii) If the legality and sufficiency of all steps taken and to be taken by
each party in carrying out this  Agreement  shall not have been  approved by the
respective party's counsel, which approval shall not be unreasonably withheld.

(iii)If a party breaches any  representation,  warranty,  covenant or obligation
     of such party set forth herein and such breach is not corrected  within ten
     days of receiving written notice from the other party of such breach.

                                   ARTICLE IX
                                  MISCELLANEOUS

      9.01 Captions and Headings.  The Article and paragraph headings throughout
this Agreement are for  convenience  and reference  only, and shall in no way be
deemed  to  define,  limit,  or add to the  meaning  of any  provision  of  this
Agreement.

      9.02 No Oral Change.  This Agreement and any provision hereof,  may not be
waived,  changed,  modified,  or discharged  orally, but only by an agreement in
writing  signed by the party  against whom  enforcement  of any waiver,  change,
modification, or discharge is sought.

      9.03 Non-Waiver.  Except as otherwise expressly provided herein, no waiver
of any covenant,  condition,  or provision of this Agreement  shall be deemed to
have been made unless  expressly in writing and signed by the party against whom
such waiver is charged; and (i) the failure of any party to insist in any one or
more  cases  upon  the  performance  of  any of the  provisions,  covenants,  or
conditions of this  Agreement or to exercise any option herein  contained  shall
not be  construed  as a waiver  or  relinquishment  for the  future  of any such
provisions,  convenants,  or  conditions,  (ii) the acceptance of performance of
anything required by this Agreement to be performed with knowledge of the breach
or failure of a covenant,  condition,  or provision hereof shall not be deemed a
waiver of such breach or failure, and (iii) no waiver by any party of one breach
by another  party shall be  construed  as a waiver with  respect to any other or
subsequent breach.

      9.04 Time of Essence. Time is of the essence of this Agreement and of each
and every provision hereof.

      9.05 Entire  Agreement.  This Agreement  contains the entire Agreement and
understanding  between the parties hereto,  and supersedes all prior agreements,
understandings and the letters of intent between the parties.

     9.06 State Law. This Agreement and its application shall be governed by the
laws of the State of Florida.

      9.07 Counterparts. This Agreement may be executed simultaneously in one or
more counterparts,  each of which shall be deemed an original,  but all of which
together shall constitute one and the same instrument.

<PAGE>

      9.08 Notices.  All notices,  requests,  demands,  and other communications
under this  Agreement  shall be in writing and shall be deemed to have been duly
given on the date of service if served personally on the party to whom notice is
to be given,  or on the third day after  mailing  if mailed to the party to whom
notice is to be given,  by first class mail,  registered or  certified,  postage
prepaid, and properly addressed as follows:

      USA Service Systems Inc.

            George Pursglove
            USA Service Systems, Inc.
            10770 Wiles Road
            Coral Springs, Florida  33076
            (954) 752-4289

      With a copy to:




      East Coast Beverage Corp.

            East Coast Beverage
            1750 University Drive
            Suite 117
            Coral Springs, Florida 33071
            (954) 796-8060
            (954) 796-0802 (fax)

      With a copy to:

            William T. Hart, Esq.
            Hart & Trinen
            1624 Washington Street
            Denver, Colorado 80203
            (303) 839-0061
            (303) 839-5414 (fax)

      9.09 Binding Effect. This Agreement shall inure to and be binding upon the
heirs, executors,  personal  representatives,  successors and assigns of each of
the parties to this Agreement.

      9.10 Effect of Closing. All representations,  warranties,  covenants,  and
agreements of the parties  contained in this  Agreement,  or in any  instrument,
certificate,  opinion,  or other  writing  provided for in it, shall survive the
closing of this Agreement.

<PAGE>

      9.ll Mutual  Cooperation.  The parties  hereto shall  cooperate  with each
other to achieve the purpose of this Agreement, and shall execute such other and
further documents and take such other and further actions as may be necessary or
convenient  to effect  the  transaction  described  herein.  Neither  party will
intentionally  take any action,  or omit to take any action,  which will cause a
breach of such party's obligations pursuant to this Agreement.

      9.12  Expenses.  Each of the parties  hereto  agrees to pay all of its own
expenses  (including  without  limitation,  attorneys'  and  accountants'  fees)
incurred in connection with this Agreement, the transactions contemplated herein
and negotiations  leading to the same and the preparations made for carrying the
same into effect. Each of the parties expressly  represents and warrants that no
finder or broker has been involved in this  transaction and each party agrees to
indemnify and hold the other party harmless from any commission, fee or claim of
any person, firm or corporation  employed or retained by such party (or claiming
to be employed or retained by such party) to bring about or represent such party
in the transactions contemplated by this Agreement.

      AGREED TO AND ACCEPTED as of the date first above written.

                                    USA Service Systems Inc.


                                   By
                                     George Pursglove, President


                                    East Coast Beverage Corp.


                                   By
                                      John Calabrese, Chief Executive Officer

         AGREED TO AND ACCEPTED as to Articles I and III only:




                                  John Calabrese




                                  W.R. Smith




                                  Arnold Rosen




                                  Sachiko Miwa

                                  Steven R. Marks

                                  W.R. Smith Profit Trust


                                  By __________________________________


                                  Sanford I. Litchman Trust

                                  By __________________________________


                                  Bonnie Rosen I.R.A. Trust


                                  By __________________________________




                                  Edith G. Osmon


                                  Arnold L. Rosen I.R.A. Trust

                                  By __________________________________




<PAGE>




                                 ----------------------------------
                                 Alex Garabedin


                                 ----------------------------------
                                 Edward Shanahan


                                 ----------------------------------
                                 John Daumeyer


                                 ----------------------------------
                                 William Perry Maxwell


                                 ----------------------------------
                                 Drew Carver



<PAGE>


                                 Genco Overseas Ventures Limited

                                 By __________________________________
                                      Authorized Officer


                                 Aicon Investments, Limited

                                 By __________________________________
                                      Authorized Officer







                              AMENDED AND RESTATED
                            ARTICLES OF INCORPORATION
                                       OF
                            PRINCETON OIL & GAS, INC.

      The  undersigned  corporation1  pursuant to the provisions of the Colorado
Business Corporation Act, as amended,  adopts the following Amended and Restated
Articles of Incorporation:

     FIRST:  The corporate name and style of this  corporation  shall be changed
from Princeton Oil & Gas, Inc. to Princeton Management Corporation.

     SECOND:  The purposes for which the corporation is organized and its powers
are as follows:

     A. To engage in any lawful business or activity for which  corporations may
be organized under the laws of the State of Colorado; and

     B. To have, enjoy, and exercise all of the rights,  powers,  and privileges
conferred upon any corporation  incorporated  pursuant to Colorado law,  whether
now or hereafter in effect, and whether or not herein specifically mentioned.

     THIRD: The said Corporation is to have perpetual existence unless dissolved
according to law.

      FOURTH:  The aggregate  number of shares which the Corporation  shall have
authority  to  issue is  120,000,000,  of which  20,000,000  shall be  Preferred
Shares, $.01 par value per share, and 100,000,000 shall be Common Shares, $.0001
par value per share, and the designations, preferences, limitations and relative
rights of the shares of each such class are as follows:

      A.    Preferred Shares

            The  Corporation  may divide  and issue the  Preferred  Shares  into
      series.  Preferred Shares of each series, when issued, shall be designated
      to  distinguish  it from the  shares of all  other  series of the class of
      Preferred  Shares.  The Board of Directors is hereby expressly vested with
      authority to fix and determine the relative  rights and preferences of the
      shares of any such series so established  to the fullest extent  permitted
      by these Articles of  Incorporation  and the laws of the State of Colorado
      in respect to the following:

                  (a)  The number of shares to constitute such series, and the
                  distinctive designations thereof;

                  (b) The rate and  preference of dividend,  if any, the time of
                  payment of dividend,  whether dividends are cumulative and the
                  date from which any dividend shall accrue;

                  (c)  Whether  the shares may be redeemed  and, if so, the
                  redemption price and the terms and conditions of redemption;


<PAGE>

                  (d)  The amount  payable  upon  shares in the event of
                  involuntarily  liquidation;

                  (e)  The  amount  payable  upon  shares  in  the  event  of
                  voluntary liquidation;

                  (f) Sinking fund or other  provisions  if any, for the
                  redemption or purchase of shares;

                 (g)  The terms and conditions on which shares may be converted,
                 if the shares of any series are issued with the privilege of
                 conversion;

                 (h)   Voting powers if any; and

                (i) Any other relative right and preferences of shares of such
                  series, including,  without limitation,  any restriction on an
                  increase  in the  number of shares of any  series  theretofore
                  authorized  and any  limitation  or  restriction  of rights or
                  powers to which shares of any further series shall be subject.

            B.    Common Shares

                  (a) The  rights of  holders  of the  Common  Shares to receive
                  dividends or share in the  distribution of assets in the event
                  of  liquidation,  dissolution  or winding up of the affairs of
                  the   Corporation   shall  be  subject  to  the   preferences,
                  limitations and relative rights of the Preferred  Shares fixed
                  in the  resolution  or  resolutions  which may be adopted from
                  time to time by the  Board  of  Directors  of the  Corporation
                  providing  for  the  issuance  of one or  more  series  of the
                  Preferred Shares.

                  (b) The  holders of the  Common  Shares  shall have  unlimited
                  voting  rights and shall  constitute  the sole voting group of
                  the  Corporation,  except to the extent any additional  voting
                  groups or groups may  hereafter be  established  in accordance
                  with the  Colorado  Business  Corporation  Act,  and  shall be
                  entitled  to one vote for each  share of Common  Stock held by
                  them of record at the time for determining the holders thereof
                  entitled to vote.

     FIFTH:  Cumulative  voting  shall  not  be  permitted  in the  election  of
directors or otherwise.

            SIXTH: A shareholder of the  Corporation  shall not be entitled to a
      preemptive  right to purchase,  subscribe  for, or  otherwise  acquire any
      unissued or treasury shares of stock of the Corporation, or any options or
      warrants to purchase, subscribe for or otherwise acquire any such unissued
      or  treasury  shares or any shares,  bonds,  notes,  debentures,  or other
      securities  convertible  into or carrying options or warrants to purchase,
      subscribe for or otherwise acquire any such unissued or treasury shares.

<PAGE>

            SEVENTH:  The  corporate  powers  shall be exercised by or under the
      authority  of, and the  business and affairs of the  Corporation  shall be
      managed  under  the  direction  of, a board of  directors.  The  number of
      directors  of the  corporation  shall be fixed  by the  bylaws,  or if the
      bylaws fail to fix such a number,  then by resolution adopted from time to
      time by the board of  directors,  provided  that the  number of  directors
      shall conform to the applicable laws of the State of Colorado.

     EIGHTH:  The following  provisions  are inserted for the  management of the
business and for the conduct of the affairs of the Corporation, and the same are
in furtherance of and not in limitation or exclusion of the powers  conferred by
law.

      A.  Conflicting  interest   Transactions.   As  used  in  this  paragraph,
      "conflicting interest transactions" means any of the following; (i) a loan
      or other assistance by the corporation to a director of the corporation or
      to an entity in which a  director  of the  corporation  is a  director  or
      officer or has a financial interest; (ii) a guaranty by the corporation of
      an obligation of a director of the  corporation  or of an obligation of an
      entity in which a director of the  corporation is a director or officer or
      has a financial  interest;  or (iii) a contract or transaction between the
      corporation  and a director of the  corporation or between the corporation
      and an entity in which a director  of the  corporation  is a  director  or
      officer or has a financial interest.  No conflicting  interest transaction
      shall be void or voidable,  be enjoined,  be set aside, or give rise to an
      award of damages or other sanctions in a proceeding by a shareholder or by
      or in the  right  of  the  corporation,  solely  because  the  conflicting
      interest  transaction  involves a director of the corporation or an entity
      in which a director of the  corporation  is a director or officer or has a
      financial  interest,  or solely  because  the  director  is  present at or
      participates in the meeting of the corporation's  board of directors or of
      the  committee of the board of  directors  which  authorizes,  approves or
      ratifies  a  conflicting  interest  transaction,  or  solely  because  the
      director's vote is counted for such purpose, if: (a) the material facts as
      to the  director's  relationship  or  interest  and as to the  conflicting
      interest  transaction are disclosed or are known to the board of directors
      or the  committee,  and the board of  directors or committee in good faith
      authorizes,  approves or ratifies the conflicting  interest transaction by
      the affirmative vote of a majority of the  disinterested  directors,  even
      though  the  disinterested  directors  are less  than  quorum;  or (b) the
      material facts as to the director's relationship or interest and as to the
      conflicting  interest  transaction  are  disclosed  or  are  known  to the
      shareholders  entitled  to  vote  thereon,  and the  conflicting  interest
      transaction is specifically authorized, approved or ratified in good faith
      by a vote of the shareholders;  or (c) a conflicting  interest transaction
      is fair as to the corporation as of the time it is authorized, approved or
      ratified  by  the  board  of  directors,   a  committee  thereof,  or  the
      shareholders. Common or interested directors may be counted in determining
      the  presence of a quorum at a meeting of the board of  directors  or of a
      committee which authorizes,  approves or ratifies the conflicting interest
      transaction.

      B. Loans and Guarantees for the Benefit of Directors. Neither the board of
      directors  nor  any  committee  thereof  shall  authorize  a  loan  by the
      Corporation  to a director of the  Corporation  or to an entity in which a
      director  of the  Corporation  is a director or officer or has a financial
      interest,  or a guaranty by the Corporation of an obligation of a director

<PAGE>

      of the Corporation or of an obligation of an entity in which a director of
      the Corporation is a director or officer or has a financial interest until
      at least ten days written notice of the proposed authorization of the loan
      or guaranty  has been given to the  shareholders  who would be entitled to
      vote thereon if the issue of the loan or guarantee was submitted to a vote
      of the  shareholders.  The  requirements  of  this  subparagraph  B are in
      addition to, and not in substitution for, the provisions of subparagraph A
      of this Article.

     NINTH: The following provisions are in furtherance of and not in limitation
or exclusion of the powers conferred by law for  indemnification  and limitation
on director's
liability.

      A. Indemnification. The Corporation shall indemnity, to the maximum extent
      permitted  by law,  any person who is or was a  director,  officer,  agent
      fiduciary or employee of the Corporation  against any claim,  liability or
      expense  arising  against  or  incurred  by such  person  made  party to a
      proceeding because he is or was a director,  officer,  agent, fiduciary or
      employee of the Corporation or because he is or was serving another entity
      or  employee  benefit  plan  as a  director,  officer,  partner,  trustee,
      employee, fiduciary or agent at the Corporation's request. The Corporation
      shall further have the authority to the maximum extent permitted by law to
      purchase and maintain insurance providing such indemnification.

      B.  Limitation on Director's  Liability.  No director of this  Corporation
      shall have any personal  liability for monetary damages to the Corporation
      or its shareholders for beach of his fiduciary duty as a director,  except
      that this provision shall not eliminate or limit the personal liability of
      a director to the  Corporation or its  shareholders  for monetary  damages
      for: (i) any breach of the director's  duty of loyalty to the  Corporation
      or its  shareholders;  (ii) acts or  omissions  not in good faith or which
      involve intentional misconduct or a knowing violation of law; (iii) voting
      for or  assenting  to a  distribution  in  violation  of Colorado  Revised
      Statutes  ss.  7-106-401  or  the  Articles  of  Incorporation  if  it  is
      established  that the  director  did not perform his duties in  compliance
      with Colorado Revised  Statutes ss.  7-10-401,  provided that the personal
      liability  of a  director  in this  circumstances  shall be limited to the
      amount of the distribution  which exceeds what could have been distributed
      without  violation  of Colorado  Revised  Statutes  ss.  7-l06-401  or the
      Articles of Incorporation; or (iv) any transaction from which the director
      directly or  indirectly  derives an  improper  personal  benefit.  Nothing
      contained herein will be construed to deprive any director of his right to
      all defenses  ordinarily  available to a director nor will anything herein
      be  construed  to  deprive  any  director  of any  right  he may  have for
      contribution from any other director or other person.

      C. Negotiation of Equitable Interests in Shares or Rights. Unless a person
      is recognized  as a  shareholder  through  procedures  established  by the
      Corporation  pursuant to Colorado  Revised  Statutes ss.  7.107.204 or any
      similar law,  the  Corporation  shall be entitled to treat the  registered
      holder of any  shares of the  Corporation  as the  owner  thereof  for all
      purposes  permitted by the Colorado  Business  Corporation Act,  including
      without   limitation  all  rights   deriving  from  such  shares  and  the
      Corporation  shall not be bound to recognize  any equitable or other claim
      to, or interest in, such shares or rights deriving from such shaves on the
      part of any  other  person  including  without  limitation,  a  purchaser,
      assignee or transferee of such shares,  unless and until such other person
      becomes the  registered  holder of such shares or is  recognized  as such,
      whether or not the  Corporation  shall have either actual or  constructive
      notice of the claimed interest of such other person. By way of example and
      not of  limitation,  until  such other  person  has become the  registered
      holder of such  shares  or is  recognized  pursuant  to  Colorado  Revised
      Statutes  ss.  7-107.204  or any similar  applicable  law, he shall not be
      entitled: (i) to receive notice or the meetings of the shareholders;  (ii)
      to vote at such  meetings;  (iii) to  examine a list of the  shareholders;

<PAGE>

      (iv) to be paid dividends or other distributions  payable to shareholders;
      or (v) to own,  enjoy and  exercise any other  rights  deriving  from such
      shares against the corporation. Nothing contained herein will be construed
      to deprive any  beneficial  shareholder,  as defined in  Colorado  Revised
      Statutes ss.7-113-101(1), of any right he may have pursuant to Article 113
      of the Colorado Business Corporation Act or any subsequent law.

      TENTH:  The Board of Directors and  stockholders of the Corporation  shall
have the right to hold  their  meetings  outside of the State of  Colorado  when
deemed most convenient or to the best interest of the Corporation.

      ELEVENTH:  The street address of the registered  office of the Corporation
shall henceforth be 2851 South Parker Road,  Suite 720, Aurora,  Co1orado 80014,
and the name of the registered  agent at such address shall be changed to Andrew
I. Te1sey.

      TWELFTH:  Except as the bylaws adopted by the shareholders may provide for
a greater quorum requirement, a majority of the votes entitled to be cast on any
matter by each voting  group  entitled to vote on a matter  shall  constitute  a
quorum  of that  voting  group  for  action on that  matter  at any  meeting  of
shareholders.  Except as bylaws  adopted by the  shareholders  may provide for a
greater voting  requirement and except as is otherwise  provided by the Colorado
Business  Corporation  Act,  with  respect to action on any  amendment  to these
Articles  of  Incorporation,  on a plan of  merger  or  share  exchange,  on the
disposition  of  substantially  all of the property of the  Corporation,  on the
granting of consent to the  disposition  of property by an entity  controlled by
the Corporation,  on the dissolution of the Corporation,  or on any matter other
than the election of directors such action is approved if a quorum exists and if
the votes cast  favoring the action  exceed the votes cast  opposing the action.
Any bylaw adding,  changing,  or deleting a greater quorum or voting requirement
for  shareholders  shall meet the same quorum  requirement and be adopted by the
same vote required to take action under the quorum and voting  requirements then
in effect or proposed to be adopted, whichever are greater.



<PAGE>


     THIRTEENTH:  The address of the principal office of the corporation is 5650
Greenwood Plaza Blvd., Suite 216, Englewood, Colorado 80111.

DATED the 1st day of November, 1996.



                                   /s/ Greg Simond
                                       President


      The undersigned hereby consents to his appointment as the registered agent
for the Corporation.




                                    /s/   Andrew I. Telsey



<PAGE>


                           ARTICLES OF SHARE EXCHANGE

THIS IS TO CERTIFY:

      1.  Parties.  Pursuant  to the  terms  of that  certain  definitive  Share
Exchange  Agreement  and Plan of  Reorganization  dated  November  17, 1998 (the
"Agreement"),  Princeton  Management  Corporation  ("PMC"), a corporation formed
pursuant to the laws of the State of  Colorado,  has  acquired all of the issued
and outstanding  common voting stock of USA Service  Systems,  Inc.  ("USA"),  a
corporation  formed  pursuant  to the laws of the  State of  Florida,  effective
November 17, 1998 (the "Effective Date").

      2. Approval.  The terms of the Agreement were approved by the  affirmative
vote of the Board of Directors of PMC by written consent pursuant to the laws of
the  State  of  Colorado.  The  terms  of the  Agreement  were  approved  by the
affirmative  vote of the Board of Directors and  Shareholders  of USA by written
consent  pursuant to the laws of the State of Florida,  the holders of 3,500,000
shares of Common Stock being  entitled to vote thereon and all of the issued and
outstanding  common stock of USA sufficient for approval of the Agreement having
executed and approved such written consent.

      3. Share Exchange.  The Agreement provides that all of the shareholders of
USA, representing 3,500,000 issued and outstanding common shares, shall exchange
their  respective  shares for an  aggregate  of  3,750,000  shares of PMC common
stock, to be distributed to each USA  shareholder  pro rata to their  respective
share ownership in USA at the Effective Date. Immediately prior to the Effective
Date, there were 1,250,000 common shares of PMC issued and outstanding.

      4. Acquiring  Entity.  Pursuant to the terms of the  Agreement,  PMC shall
acquire  all of the issued and  outstanding  common  stock of USA and,  upon the
Effective  Date and issuance of an applicable  Certificate  of Share Exchange by
the  Secretary  of State for the State of  Colorado,  USA shall  become a wholly
owned subsidiary of PMC.

      5. Agreement and Plan of Share Exchange. A complete,  executed copy of the
Agreement  Plan of Share  Exchange  is on file at the  registered  office of the
Corporation, 5650 Greenwood Plaza Blvd., Suite 216, Englewood, Colorado 80111.

      6. Name Change.  Pursuant to the affirmative  vote of the  shareholders of
PMC,  PMC's Articles of  Incorporation  shall be amended to reflect that the new
name of PMC shall be "USA Service Systems, Inc."

      7.  Counterparts.  These  Articles  of Share  Exchange  may be executed in
counterparts,  each of which shall be deemed an original document,  but together
shall be deemed to constitute only one agreement.



<PAGE>


      Executed this 17th day of November, 1998

                                PRINCETON MANAGEMENT CORPORATION


                                By:  /s/ Gregory Simonds
                                         Gregory Simonds, President

                                And  /s/ Gilberta P. Gara
                                          Gilberta P. Gara, Secretary



                                USA SERVICE SYSTEMS, INC.


                                By: /s/ George D. Pursglove
                                    George D. Pursglove, President

                                And  /s/ George D. Pursglove
                                    Secretary


STATE OF COLORADO               )
                                :   ss
COUNTY OF ARAPAHOE              )

   This instrument was  acknowledged  before me on November 17, 1998, by Gregory
Simonds as President of Princeton Management Corporation.

      My commission expires March 3, 2002


                                --------------------------------------
                                Notary Public





<PAGE>


                            USA SERVICE SYSTEMS, INC.

                                    AMENDMENT

                                     to the

                            ARTICLES OF INCORPORATION


        Pursuant to the provisions of the Colorado Business Corporation Act, the
following  Amendments to the Articles of Incorporation  were adopted on February
22, 2000 by the shareholders of USA Service Systems, Inc.

         The number of shares voted in favor of the  Amendments  was  sufficient
for approval.  The number of votes cast for the  Amendments by each voting group
entitled to vote  separately on the  Amendments  was  sufficient for approval by
that voting group.

         TEXT OF AMENDMENTS:

      1. The First Article of the Articles of  Incorporation  is amended to read
as follows:

            The name of the Corporation is East Coast Beverage Corp.

      2. The following  paragraph is added to the Fourth Article of the Articles
of Incorporation.

         C. Effective   February   22,  2000  each   8.194595   shares  of  this
            Corporation's    issued   and   outstanding   common   stock   shall
            automatically  convert into one share of this  Corporation's  common
            stock.

Dated: February 22, 2000

                                     USA SERVICE SYSTEMS, INC.

                                    By: John Calebrese, Chief Executive Officer





                                     BY-LAWS
                                       OF
                            USA SERVICE SYSTEMS, INC.
                                      d/b/a
                           EAST COAST BERVERAGE CORP.


                                    ARTICLE I
                                    OFFICES

Section l.  Offices:

        The  principal  office of the  Corporation  shall be at 1750  University
Drive,  Suite 117, Coral Springs,  Florida 33071, and the Corporation shall have
other  offices at such  places as the Board of  Directors  may from time to time
determine.

                                   ARTICLE II
                             STOCKHOLDER'S MEETINGS

Section l.  Place:

         The place of  stockholders'  meetings shall be the principal  office of
the  Corporation  unless some other place either  within or without the State of
Florida shall be  determined  and  designated  from time to time by the Board of
Directors.

Section 2.  Annual Meeting:

         The  annual  meeting of the  stockholders  of the  Corporation  for the
election  of  directors  to  succeed  those  whose  terms  expire,  and  for the
transaction  of such other  business as may  properly  come before the  meeting,
shall be held each year on a date to be determined by the Corporation's Board of
Directors. If the annual meeting of the stockholders be not held, or if held and
directors  shall not have been  elected  for any  reason,  then the  election of
directors may be held at any meeting of stockholders  thereafter called pursuant
to these By-laws and the laws of Delaware.

Section 3.  Special Meetings:

         Special meetings of the stockholders for any purpose or purposes may be
called by the President,  the Board of Directors,  or the holders of ten percent
(l0%) or more of all the shares entitled to vote at such meeting,  by the giving
of notice in writing as hereinafter described.

Section 4.  Voting:

         At all  meetings  of  stockholders,  voting may be viva  voce;  but any
qualified  voter may demand a stock vote,  whereupon such vote shall be taken by
ballot and the Secretary  shall record the name of the stockholder  voting,  the
number of shares  voted,  and,  if such vote shall be by proxy,  the name of the

<PAGE>

proxy holder. Voting may be in person or by proxy appointed in writing, manually
signed by the  stockholder  or his duly  authorized  attorney-in-fact.  No proxy
shall be valid  after  eleven  months  from  the date of its  execution,  unless
otherwise provided therein.

         Each  stockholder  shall have such  rights to vote as the  Articles  of
Incorporation  provide  for each  share of stock  registered  in his name on the
books of the  Corporation,  except where the transfer  books of the  Corporation
shall have been closed or a date shall have been fixed as a record date,  not to
exceed,   in  any  case,  fifty  (50)  days  preceding  the  meeting,   for  the
determination of stockholders entitled to vote. The Secretary of the Corporation
shall  make,  at least ten (l0) days  before  each  meeting of  stockholders,  a
complete  list of the  stockholders  entitled  to vote  at such  meeting  or any
adjournment thereof, arranged in alphabetical order, with the address of and the
number of shares held by each,  which list,  for a period of ten (l0) days prior
to  such  meeting,  shall  be  kept  on  file  at the  principal  office  of the
Corporation  and shall be subject to inspection by any  stockholder  at any time
during usual business  hours.  Such list shall also be produced and kept open at
the time and place of the meeting and shall be subject to the  inspection of any
stockholder during the whole time of the meeting.

Section 5.  Order of Business:

         The  order of  business  at any  meeting  of  stockholders  shall be as
follows:

         l.   Calling the meeting to order.

         2.   Calling of roll.

         3. Proof of notice of meeting.

         4. Report of the Secretary of the stock  represented at the meeting and
the existence or lack of a quorum.

         5.  Reading of minutes of last  previous  meeting  and  disposal of any
unapproved minutes.

         6. Reports of officers.

         7. Reports of committees.

         8. Election of directors, if appropriate.

         9. Unfinished business.

         10. New business.

         11.  Adjournment.

<PAGE>

         12. To the extent that these  By-laws do not apply,  Roberts'  Rules of
Order shall prevail.

Section 6.  Notices:

         Written or printed  notice  stating  the  place,  day,  and hour of the
meeting and, in case of a special meeting, the purpose or purposes for which the
meeting is called, shall be delivered not less than ten (l0) nor more than fifty
(50) days before the date of the meeting, either personally or by mail, by or at
the direction of the President, the Secretary, or the officer or persons calling
the meeting,  to each  stockholder  of record  entitled to vote at such meeting,
except that, if the authorized capital stock is to be increased, at least thirty
(30) days' notice shall be given.  If mailed,  such notice shall be deemed to be
delivered when deposited in the United States mail addressed to the  shareholder
at his  address as it appears on the stock  transfer  books of the  Corporation,
with postage thereon prepaid.

Section 7.  Quorum:

         A  quorum  at any  annual  or  special  meeting  shall  consist  of the
representation in person or by proxy of not less than one-third of the shares of
the  outstanding  capital  stock  of the  Corporation  entitled  to vote at such
meeting.  In the event a quorum be not present,  the meeting may be adjourned by
those present for a period not to exceed sixty (60) days at any one adjournment;
and no further notice of the meeting or its adjournment  shall be required.  The
stockholders  entitled  to vote,  present  either  in person or by proxy at such
adjourned meeting,  shall, if equal to a majority of the shares entitled to vote
at the  meeting,  constitute  a  quorum,  and the votes of a  majority  of those
present  in numbers  of shares  entitled  to vote shall be deemed the act of the
shareholders at such adjourned meeting.

Section 8.  Action by Shareholders Without a Meeting:

         Any  action  required  to be or which may be taken at a meeting  of the
shareholders  of the  Corporation may be taken without a meeting if a consent in
writing, setting forth the action so taken, shall be signed by a majority of the
shareholders entitled to vote with respect to the subject matter thereof.

                                   ARTICLE III
                               BOARD OF DIRECTORS

Section l.  Organization and Powers:

         The  Board  of  Directors  shall   constitute  the   policy-making   or
legislative authority of the Corporation.  Management of the affairs,  property,
and business of the Corporation  shall be vested in the Board of Directors,  who
shall be elected at the annual meeting of stockholders by a plurality vote for a
term of one (l) year,  and shall hold office until their  successors are elected
and qualify.  The number of Directors shall be determined from time-to-time by a


<PAGE>


resolution  adopted by the existing  Board of Directors.  Directors  need not be
stockholders.  Directors  shall have all powers with respect to the  management,
control,  and  determination of policies of the Corporation that are not limited
by these By-laws, the Articles of Incorporation, or the statutes of the State of
Delaware,  and the enumeration of any power shall not be considered a limitation
thereof.

Section 2.  Vacancies:

         Any vacancy in the Board of Directors, however caused or created, shall
be filled by the  affirmative  vote of a majority  of the  remaining  directors,
though  less  than a  quorum  of  the  Board,  or at a  special  meeting  of the
stockholders  called for that purpose.  The directors  elected to fill vacancies
shall hold office for the unexpired term and until their  successors are elected
and qualify.

Section 3.  Regular Meetings:

         A regular  meeting  of the Board of  Directors  shall be held,  without
other  notice than this By-law,  immediately  after and at the same place as the
annual meeting of stockholders or any special meeting of stockholders at which a
director  or  directors  shall have been  elected.  The Board of  Directors  may
provide by resolution the time and place,  either within or without the State of
Colorado,  for the holding of additional  regular  meetings without other notice
than such resolution.

Section 4.  Special Meetings:

         Special meetings of the Board of Directors may be held at the principal
office of the Corporation,  or such other place as may be fixed by resolution of
the Board of Directors for such purpose, at any time on call of the President or
of any member of the Board, or may be held at any time and place without notice,
by  unanimous  written  consent of all the  members,  or with the  presence  and
participation of all members at such meeting.  A resolution in writing signed by
all the directors  shall be as valid and effectual as if it had been passed at a
meeting of the directors duly called, constituted, and held.

Section 5.  Notices:

         Notices  of both  regular  and  special  meetings,  save  when  held by
unanimous  consent or  participation,  shall be mailed by the  Secretary to each
member of the Board not less than three days before any such meeting and notices
of special meetings may state the purposes  thereof.  No failure or irregularity
of notice of any regular meeting shall invalidate such meeting or any proceeding
thereat.

Section 6.  Quorum and Manner of Acting:

         A quorum for any meeting of the Board of Directors  shall be a majority
of the Board of  Directors as then  constituted.  Any act of the majority of the
directors  present at a meeting at which a quorum is present shall be the act of
the Board of Directors. Any action of such majority, although not at a regularly
called meeting,  and the record thereof, if assented to in writing by all of the
other  members  of the  Board,  shall  always be as valid and  effective  in all
respects as if otherwise duly taken by the Board of Directors.



<PAGE>


Section 7.  Executive Committee:

         The Board of  Directors  may by  resolution  of a majority of the Board
designate two (2) or more directors to constitute an executive committee,  which
committee,  to the  extent  provided  in such  resolution,  shall  have  and may
exercise all of the authority of the Board of Directors in the management of the
Corporation;  but the  designation  of such  committee  and  the  delegation  of
authority  thereto shall not operate to relieve the Board of  Directors,  or any
member thereof, of any responsibility imposed on it or him by law.

Section 8.  Order of Business:

         The order of business at any regular or special meeting of the Board of
Directors, unless otherwise prescribed for any meeting by the Board, shall be as
follows:

         l.   Reading and disposal of any unapproved minutes.

         2.   Reports of officers and committees.

         3.   Unfinished business.

         4.   New business.

         5.   Adjournment.

         6. To the extent  that these  By-laws do not apply,  Roberts'  Rules of
Order shall prevail.

                                   ARTICLE IV
                                    OFFICERS

Section l.  Titles:

         The officers of the  Corporation  shall consist of a President,  one or
more Vice Presidents,  a Secretary, and a Treasurer, any of which offices may be
combined and held by one person,  and who shall be elected for by the  directors
following the annual  meeting of  stockholders.  Such officers shall hold office
until their  successors  are elected and  qualify.  The Board of  Directors  may
appoint from time to time other  officers as it deems  desirable who shall serve
during such terms as may be fixed by the Board. The Board, by resolution,  shall
specify the titles, duties and responsibilities of such other officers.

Section 2.  President:

         The President shall preside at all meetings of stockholders and, in the
absence of a, or the, Chairman of the Board of Directors, at all meetings of the
directors.  He shall be generally  vested with the power of the chief  executive

<PAGE>

officer of the Corporation and shall  countersign all  certificates,  contracts,
and other instruments of the Corporation as authorized by the Board of Directors
or  required  by law.  He shall  make  reports  to the  Board of  Directors  and
stockholders and shall perform such other duties and services as may be required
of him from time to time by the Board of Directors.

Section 3.  Vice President:

         The Vice President shall perform all the duties of the President if the
President  is absent or for any other reason is unable to perform his duties and
shall  have such  other  duties as the Board of  Directors  shall  authorize  or
direct.

Section 4.  Secretary:

         The Secretary shall issue notices of all meetings of  stockholders  and
directors,  shall  keep  minutes  of all such  meetings,  and shall  record  all
proceedings.  He shall have  custody  and control of the  corporate  records and
books,  excluding the books of account,  together  with the  corporate  seal. He
shall make such reports and perform such other duties as may be consistent  with
his  office  or as may be  required  of him  from  time to time by the  Board of
Directors.

Section 5.  Treasurer:

         The  Treasurer  shall have custody of all moneys and  securities of the
Corporation  and shall have  supervision  over the regular books of account.  He
shall  deposit  all  moneys,  securities,  and  other  valuable  effects  of the
Corporation  in such  banks  and  depositories  as the  Board of  Directors  may
designate  and shall  disburse the funds of the  Corporation  in payment of just
debts and  demands  against  the  Corporation,  or as they may be ordered by the
Board of  Directors,  shall  render such account of his  transactions  as may be
required of him by the President or the Board of Directors from time to time and
shall  otherwise  perform  such duties as may be required of him by the Board of
Directors.

         The  Board  of  Directors  may  require  the  Treasurer  to give a bond
indemnifying the Corporation  against  larceny,  theft,  embezzlement,  forgery,
misappropriation,  or any other act of fraud or  dishonesty  resulting  from his
duties as  Treasurer of the  Corporation,  which bond shall be in such amount as
appropriate resolution or resolutions of the Board of Directors may require.

                                    ARTICLE V
                                      STOCK

Section l.  Certificates of Shares:

         Each  holder of stock of the  Corporation  shall be entitled to a stock
certificate  signed by the President or Vice President and also by the Secretary
or an assistant  secretary of the Corporation.  The certificates of shares shall
be in such form,  not  inconsistent  with the  Certificate of  Incorporation  or
Articles  of  Incorporation,  as shall be  prepared  or approved by the Board of
Directors.  (All  certificates  shall be  prepared  or  approved by the Board of

<PAGE>

Directors).  All certificates shall be consecutively  numbered. Each certificate
shall state upon its face that the  Corporation  is organized  under the laws of
this  state;  the name of the  person to whom  issued;  the  number and class of
shares;  and the  designation  of the  series,  if any,  which such  certificate
represents;  the par value of each share  represented by the  certificate,  or a
statement  that the shares are without par value.  The name of the person owning
the shares represented  thereby,  with the number of such shares and the date of
issue, shall be entered on the Corporation's  books, and no certificate shall be
valid  unless  it be  signed  by the  President  or  Vice  President  and by the
Secretary  or an  assistant  secretary  of  the  Corporation.  The  seal  of the
Corporation affixed to stock certificates may be a facsimile.  The signatures of
officers as above  described on any such  certificate  may be a facsimile if the
certificate is  countersigned by a transfer agent, or registered by a registrar,
other than the Corporation itself or an employee of the Corporation.

Section 2.  New Certificates:

         All certificates  surrendered to the Corporation  shall be canceled and
no new certificate  shall be issued,  except to evidence  transfer of stock from
the  unissued  stock or treasury of the  Corporation,  or, in the case of a lost
certificate,  except upon posting a bond of indemnity in such form and with such
surety or sureties and for such amount as shall be satisfactory to the directors
and  upon  producing  by  affidavit  or  otherwise  such  evidence  of  loss  or
destruction as the Board may require, until the former certificates for the same
number of shares have been surrendered and canceled.

Section 3.  Transfer of Shares:

         Shares in the capital  stock of the  Corporation  shall be  transferred
only on the books of the Corporation by the holder thereof in person,  or by his
attorney,  upon surrender and  cancellation of certificates for a like number of
shares.  The delivery of a certificate  of stock of this  Corporation  to a bona
fide  purchaser or pledgee for value,  together  with a written  transfer of the
same or a written  power of attorney to sell,  assign,  and  transfer  the same,
signed  by the  owner of the  certificate,  shall be a  sufficient  delivery  to
transfer the title against all persons  except the  Corporation.  No transfer of
stock shall be valid against the Corporation until it shall have been registered
upon the books of the Corporation.

Section 4.  Closing of Transfer Books or Provisions for Record Date:

         The stock  transfer books may be closed by the Board of Directors for a
period not exceeding fifty (50) days prior to any meeting of the stockholders or
prior to the payment of dividends;  or the Board of Directors may fix in advance
a day not more than fifty (50) days prior to the holding of any such  meeting of
stockholders  or  payment  of  dividends  as the  day as of  which  stockholders
entitled to notice of and to vote at such meeting or to payment of dividends, as
the case may be, shall be determined;  and only  stockholders  of record on such
day  shall be  entitled  to  notice or to vote at such  meeting,  or to  receive
dividends, as the case may be.



<PAGE>


Section 5.  Regulations:

         The Board of Directors  shall have power and authority to take all such
rules and regulations as they deem expedient concerning the issue, transfer, and
registration of certificates for shares of the capital stock of the Corporation.
The Board of  Directors  may appoint a Transfer  Agent and a  Registrar  and may
require all stock  certificates  to bear the signature of such Transfer Agent or
such Registrar.

Section 6.  Restrictions on Stock:

         The Board of  Directors  may  restrict  any stock  issued by giving the
Corporation or any  stockholder  "first right of refusal to purchase" the stock,
by making the stock  redeemable  or by  restricting  the  transfer of the stock,
under such terms and in such manner as the directors  may deem  necessary and as
are not inconsistent with the Articles of Incorporation or the laws of the State
of Colorado. Any stock so restricted must carry a stamped legend setting out the
restriction or conspicuously  noting the restriction and stating where it may be
found in the records of the Corporation.

                        ARTICLE VIDIVIDENDS AND FINANCES

Section l. Dividends: Dividends may be declared by the directors and paid out of
any funds  legally  available  therefor  under the laws of  Delaware,  as may be
deemed advisable from time to time by the Board of Directors of the Corporation.
Before declaring any dividends,  the Board of Directors may set aside out of net
profits or earned or other  surplus such sums as the Board may think proper as a
reserve fund to meet  contingencies  or for other purposes  deemed proper and to
the best interests of the Corporation.

Section 2.  Moneys:

         The moneys,  securities,  and other valuable effects of the Corporation
shall  be  deposited  in the  name of the  Corporation  in such  banks  or trust
companies as the Board of Directors  shall  designate  and shall be drawn out or
removed only as may be authorized by the Board of Directors from time to time.

                                   ARTICLE VII
                                      SEAL

         The Board of Directors  may provide a corporate  seal which shall be in
the  form  of a  circle  and  shall  have  inscribed  thereon  the  name  of the
Corporation  and shall be entrusted  in the care of the  Secretary or such other
officer of the Corporation as the Board of Directors shall designate.



<PAGE>


                                  ARTICLE VIII
                                     NOTICES

Section l.  Requirements:

         Whenever a notice  shall be  required  by the  statutes of the State of
Delaware or by these By-laws,  such notice may be given in writing by depositing
the same in the United States mails in a postpaid,  sealed envelope addressed to
the person for whom such notice is intended to his or her home or other address,
as the same shall appear on the stock  transfer  books of the  Corporation.  The
time of mailing  shall be deemed to be the time of giving such notice.  A waiver
of any notice in writing, signed by a stockholder, director, or officer, whether
before, at, or after the time stated in such waiver for holding a meeting, shall
be deemed the equivalent of duly giving such notice.

Section 2.  Presence:

         The  presence  of any  officer at a  meeting,  or the  presence  of any
stockholder  or  director  at a meeting,  unless  such  presence is for the sole
purpose of objecting to the holding of such meeting on the ground that it is not
duly held or  convened,  shall in all  events be  considered  a waiver of notice
thereof;  and failure to vote thereat shall not defeat the effectiveness of such
waiver.

Section 3.  Ratification:

         The  ratification  or approval in writing of the minutes of any meeting
of officers,  stockholders, or directors shall have the same force and effect as
if the ratifying or approving officer,  director, or stockholder were present in
person at said meeting.

                                   ARTICLE IX
                                   AMENDMENTS

         These  By-laws  may be  altered,  amended,  or repealed by the Board of
Directors by resolution of a majority of the Board.

                                    ARTICLE X
                                 INDEMNIFICATION

         The  Corporation  shall  indemnify  any  and  all of its  directors  or
officers,  or former directors or officers, or any person who may have served at
its  request as a director  or  officer  of  another  corporation  in which this
Corporation  owns shares of capital  stock or of which it is a creditor  and the
personal  representatives  of all such persons,  against  expenses  actually and
necessarily  incurred in  connection  with the defense of any action,  suit,  or
proceeding in which they,  or any of them,  were made  parties,  or a party,  by
reason of being or having been directors or officers or a director or officer of
the Corporation, or of such other corporation,  except in relation to matters as
to which any such director or officer or person shall have been adjudged in such
action,  suit, or  proceeding  to be liable for  negligence or misconduct in the
performance of any duty owed to the Corporation.  Such indemnification shall not
be deemed  exclusive  of any  other  rights to which  those  indemnified  may be
entitled,  independently of this Article X, by law, under any By-law  agreement,
vote of stockholders, or otherwise.


<PAGE>

                                   ARTICLE XI
                              CONFLICTS OF INTEREST

         No  contract or other  transaction  of the  Corporation  with any other
persons, firms or corporations, or in which the Corporation is interested, shall
be affected or  invalidated by the fact that any one or more of the directors or
officers of the Corporation is interested in or is a director or officer of such
other firm or  corporation;  or by the fact that any  director or officer of the
Corporation,  individually  or jointly with others,  may be a party to or may be
interested in any such contract or  transaction;  and relieves  every person who
may become a director  or officer of the  Corporation  from any  liability  that
might otherwise arise by reason of his contracting  with the Corporation for the
benefit  of  himself  or any firm or  corporation  in which he may in any way be
interested.

 (SEAL)





                            EAST COAST BEVERAGE CORP.
                          INCENTIVE STOCK OPTION PLAN

         1. Purpose. The purpose of the Incentive Stock Option Plan (the "Plan")
is to advance the  interests of East Coast  Beverage  Corp.  and any  subsidiary
corporation   (hereinafter  referred  to  as  the  "Company")  and  all  of  its
shareholders,  by strengthening  the Company's  ability to attract and retain in
its employ  individuals  of training,  experience,  and ability,  and to furnish
additional  incentive  to officers  and valued  employees  upon whose  judgment,
initiative,  and efforts the successful  conduct and development of its business
largely depends,  by encouraging such officers and employees to become owners of
capital stock of the Company.

              This will be  effected  through the  granting of stock  options as
herein  provided,  which  options are  intended to qualify as  "Incentive  Stock
Options"  within the meaning of Section 422 of the  Internal  Revenue  Code,  as
amended (the "Code").

         2.   Definitions.

              (a)  "Board" means the Board of Directors of the Company.

              (b)  "Committee"  means the directors duly appointed to administer
the Plan.

              (c)  "Common Stock" means the Company's Common Stock.

              (d) "Date of Grant"  means the date on which an Option is  granted
under the Plan.

              (e) "Option" means an Option granted under the Plan.

              (f)  "Optionee"  means a person to whom an  Option,  which has not
expired, has been granted under the Plan.

              (g) "Successor" means the legal  representative of the estate of a
deceased  optionee or the person or persons who acquire the right to exercise an
Option by bequest or inheritance or by reason of the death of any Optionee.

         3.  Administration  of Plan.  The Plan  shall  be  administered  by the
Company's  Board of  Directors or in the  alternative,  by a committee of two or
more directors  appointed by the Board (the "Committee").  If a Committee should
be appointed,  the  Committee  shall report all action taken by it to the Board.
The Committee shall have full and final authority in its discretion,  subject to
the provisions of the Plan, to determine the individuals to whom and the time or
times at which  Options  shall be granted and the number of shares and  purchase
price of Common Stock  covered by each Option;  to construe  and  interpret  the

<PAGE>


Plan; to determine the terms and provisions of the respective Option agreements,
which need not be identical,  including, but without limitation,  terms covering
the payment of the Option Price; and to make all other  determinations  and take
all other actions deemed necessary or advisable for the proper administration of
the Plan. All such actions and determinations  shall be conclusively binding for
all purposes and upon all persons.

         4. Common Stock Subject to Options.  The aggregate  number of shares of
the  Company's  Common  Stock which may be issued  upon the  exercise of Options
granted under the Plan shall not exceed  500,000.  The shares of Common Stock to
be issued upon the exercise of Options may be  authorized  but unissued  shares,
shares  issued and  reacquired by the Company or shares bought on the market for
the  purposes  of the Plan.  In the  event any  Option  shall,  for any  reason,
terminate or expire or be surrendered without having been exercised in full, the
shares  subject  to such  Option but not  purchased  thereunder  shall  again be
available for Options to be granted under the Plan.

         The aggregate  fair market value  (determined as of the time any option
is granted) of the stock for which any employee may be granted options which are
first  exercisable  in any single  calendar  year under this Plan (and any other
plan of the Company meeting the  requirements  for Incentive Stock Option Plans)
shall not exceed $100,000.

         5.  Participants.  Options  will be  granted  only to  persons  who are
employees of the Company or  subsidiaries  of the Company and only in connection
with any such person's  employment.  The term "employees" shall include officers
as well as  other  employees,  and the  officers  and  other  employees  who are
directors of the Company.  The  Committee  will  determine  the  employees to be
granted options and the number of shares subject to each option.

         6. Terms and  Conditions of Options.  Any Option granted under the Plan
shall be evidenced by an agreement executed by the Company and the recipient and
shall  contain such terms and be in such form as the  Committee may from time to
time approve, subject to the following limitations and conditions:

              (a) Option Price.  The purchase  price of each option shall not be
less than 100% of the fair market  value of the  Company's  common  stock at the
time of the granting of the option provided,  however,  if the optionee,  at the
time the option is  granted,  owns stock  possessing  more than 10% of the total
combined voting power of all classes of stock of the Company, the purchase price
of the option  shall not be less than 110% of the fair market value of the stock
at the time of the granting of the option.

              (b) Period of Option.  The maximum period for exercising an option
shall be 10 years  from the date upon  which the  option is  granted,  provided,
however,  if the  optionee,  at the time  the  option  is  granted,  owns  stock
possessing  more than l0% of the total  combined  voting power of all classes of
stock of the Company,  the maximum period for exercising an option shall be five
years  from the date upon  which the option is  granted  and  provided  further,
however,  that these periods may be shortened in accordance  with the provisions
of Paragraph 7 below.

<PAGE>

         Subject to the  foregoing,  the period  during which each option may be
exercised,  and the  expiration  date of  each  Option  shall  be  fixed  by the
Committee.

         If an  optionee  shall  cease  to be  employed  by the  Company  due to
disability,  as defined in Section 22(e)(3) of the Code, he may, but only within
the one year next succeeding  such cessation of employment,  exercise his option
to the extent that he was entitled to exercise it on the date of such cessation.
The Plan will not confer upon any optionee any right with respect to continuance
of employment  by the Company,  nor will it interfere in any way with his right,
or his employer's right, to terminate his employment at any time.

              (c) Vesting of  Shareholder  Rights.  Neither an Optionee  nor his
successor  shall  have any  rights as a  shareholder  of the  Company  until the
certificates  evidencing  the shares  purchased  are properly  delivered to such
Optionee or his successor.

              (d) Exercise of Option. Each Option shall be exercisable from time
to time during a period (or periods) determined by the Committee and ending upon
the expiration or termination of the Option;  provided,  however,  the Committee
may,  by the  provisions  of any  Option  Agreement,  limit the number of shares
purchaseable thereunder in any period or periods of time during which the Option
is exercisable.  An Option shall not be exercisable in whole or in part prior to
the date of shareholder approval of the Plan.

              Options  may be  exercised  in part from time to time  during  the
option period.  The exercise of any option will be contingent upon compliance by
the Optionee (or purchaser  acting pursuant to Section 6(b)) with the provisions
of  Section  10 below and upon  receipt  by the  Company  of either  (i) cash or
certified bank check payable to its order in the amount of the purchase price of
such shares (ii) shares of Company stock having a fair market value equal to the
purchase  price of such shares,  or (iii) a combination  of (i) and (ii). If any
law or  regulation  requires  the Company to take any action with respect to the
shares to be issued upon  exercise of any option,  then the date for delivery of
such stock shall be extended for the period necessary to take such action.

              (e)  Nontransferability of Option. No Option shall be transferable
or assignable by an Optionee,  otherwise than by will or the laws of descent and
distribution  and  each  Option  shall be  exercisable,  during  the  Optionee's
lifetime, only by him. No Option shall be pledged or hypothecated in any way and
no Option shall be subject to execution,  attachment,  or similar process except
with the express consent of the Committee.

<PAGE>

              (f) Death of  Optionee.  In the event of the death of an  optionee
while in the employ of the Company,  the option theretofore granted to him shall
be exercisable only within the three months  succeeding such death and then only
(i) by the  person or  persons to whom the  optionee's  rights  under the option
shall pass by the  optionee's  will or by the laws of descent and  distribution,
and (ii) if and to the extent that he was entitled to exercise the option at the
date of his death.

         7. Assumed Options. In connection with any transaction to which Section
424(a) of the Code is  applicable,  options  may be granted  pursuant  hereto in
substitution  of  existing  options  or  existing  options  may  be  assumed  as
prescribed   by  that   Section   and   any   regulations   issued   thereunder.
Notwithstanding anything to the contrary contained in this Plan, options granted
pursuant  to this  Paragraph  shall be at prices and shall  contain  such terms,
provisions,  and  conditions  as may be  determined  by the  Committee and shall
include  such  provisions  and  conditions  as  may be  necessary  to  meet  the
requirements of Section 424(a) of the Code.

         8. Certain Dispositions of Shares. Any options granted pursuant to this
Plan shall be  conditioned  such that if, within the earlier of (i) the two-year
period  beginning on the date of grant of an option or (ii) the one-year  period
beginning  on the date  after  which  any  share of stock is  transferred  to an
individual  pursuant to his exercise of an option,  such an  individual  makes a
disposition of such share of stock by way of sale,  exchange,  gift, transfer of
legal  title,  or  otherwise,   such  individual   shall  promptly  report  such
disposition  to the  Company in writing and shall  furnish to the  Company  such
details concerning such disposition as the Company may reasonably request.

         9.  Reclassification,  Consolidation,  or Merger.  If and to the extent
that the number of issued  shares of Common  Stock of the  Corporation  shall be
increased  or  reduced  by change  in par  value,  split  up,  reclassification,
distribution  of a dividend  payable in stock, or the like, the number of shares
subject  to Option  and the  Option  price per  share  shall be  proportionately
adjusted by the  Committee,  whose  determination  shall be  conclusive.  If the
Corporation is reorganized or consolidated  or merged with another  corporation,
an Optionee  granted an Option  hereunder  shall be entitled to receive  Options
covering shares of such reorganized, consolidated, or merged company in the same
proportion, at an equivalent price, and subject to the same conditions.  The new
Option  or  assumption  of the old  Option  shall not give  Optionee  additional
benefits which he did not have under the old Option,  or deprive him of benefits
which he had under the old Option.

         10.  Restrictions on Issuing Shares.  The exercise of each Option shall
be subject to the condition  that if at any time the Company shall  determine in
its discretion that the  satisfaction  of withholding  tax or other  withholding
liabilities, or that the listing,  registration,  or qualification of any shares
otherwise  deliverable upon such exercise upon any securities  exchange or under
any state or federal  law, or that the  consent or  approval  of any  regulatory
body, is necessary or desirable as a condition of, or in connection  with,  such
exercise or the delivery or purchase of shares  purchased  thereto,  then in any
such event,  such  exercise  shall not be  effective  unless  such  withholding,
listing,  registration,  qualification,  consent,  or  approval  shall have been
effected or obtained free of any conditions not acceptable to the Company.

<PAGE>

         Unless  the shares of stock  covered  by the Plan have been  registered
with the  Securities  and  Exchange  Commission  pursuant  to  Section  5 of the
Securities Act of l933, each optionee  shall, by accepting an option,  represent
and agree,  for himself and his  transferees  by will or the laws of descent and
distribution, that all shares of stock purchased upon the exercise of the option
will be acquired for  investment and not for resale or  distribution.  Upon such
exercise of any portion of an option,  the person  entitled to exercise the same
shall, upon request of the Company, furnish evidence satisfactory to the Company
(including a written and signed representation) to the effect that the shares of
stock are being  acquired  in good  faith for  investment  and not for resale or
distribution.  Furthermore,  the Company may, if it deems  appropriate,  affix a
legend to certificates  representing  shares of stock purchased upon exercise of
options indicating that such shares have not been registered with the Securities
and Exchange Commission and may so notify its transfer agent. Such shares may be
disposed of by an optionee in the  following  manner  only:  (l)  pursuant to an
effective  registration  statement covering such resale or reoffer, (2) pursuant
to an applicable  exemption from  registration as indicated in a written opinion
of counsel acceptable to the Company, or (3) in a transaction that meets all the
requirements of Rule l44 of the Securities and Exchange Commission. If shares of
stock covered by the Plan have been  registered with the Securities and Exchange
Commission,  no such  restrictions on resale shall apply,  except in the case of
optionees who are directors, officers, or principal shareholders of the Company.
Such persons may dispose of shares only by one of the three aforesaid methods.

         11. Use of Proceeds. The proceeds received by the Company from the sale
of Common Stock pursuant to the exercise of Options granted under the Plan shall
be added to the Company's general funds and used for general corporate purposes.

         l2.  Amendment,  Suspension,  and  Termination  of Plan.  The  Board of
Directors may alter,  suspend, or discontinue the Plan, but may not, without the
approval of a majority of those holders of the Company's  Common Stock voting in
person  or by proxy  at any  meeting  of the  Company's  shareholders,  make any
alteration or amendment  thereof which operates to (a) make any material  change
in the class of eligible  employees as defined in Section 5, (b) extend the term
of the Plan or the maximum option periods  provided in paragraph 6, (c) decrease
the  minimum  option  price  provided  in  paragraph  6,  except as  provided in
paragraph  9, or (d)  materially  increase  the  benefits  accruing to employees
participating under this Plan.

         Unless the Plan shall  theretofore  have been  terminated by the Board,
the Plan shall  terminate  ten years after the  effective  date of the Plan.  No
Option may be granted  during any  suspension  or after the  termination  of the
Plan. No amendment,  suspension,  or termination  of the Plan shall,  without an
Optionee's  consent,  alter or impair any of the rights or obligations under any
Option theretofore granted to such Optionee under the Plan.

<PAGE>

         13. Limitations.  Every right of action by any person receiving options
pursuant to this Plan against any past,  present or future  member of the Board,
or any officer or employee of the Company  arising out of or in connection  with
this Plan shall,  irrespective of the place where such action may be brought and
irrespective of the place of residence of any such director, officer or employee
cease and be barred  by the  expiration  of one year from the date of the act or
omission in respect of which such right of action arises.

         14.  Governing Law. The Plan shall be governed by the laws of the State
of Colorado.

         15. Expenses of Administration.  All costs and expenses incurred in the
operation and administration of this Plan shall be borne by the Company.



                            EAST COAST BEVERAGE CORP.
                         NON-QUALIFIED STOCK OPTION PLAN

l.   Purpose.  This Non-Qualified  Stock Option Plan (the "Plan") is intended to
     advance the interests of East Coast Beverage Corp.  (the "Company") and its
     shareholders,  by encouraging and enabling  selected  officers,  directors,
     consultants  and key employees upon whose  judgment,  initiative and effort
     the  Company  is  largely  dependent  for  the  successful  conduct  of its
     business,  to acquire and retain a  proprietary  interest in the Company by
     ownership of its stock.  Options  granted under the Plan are intended to be
     Options which do not meet the  requirements  of Section 422 of the Internal
     Revenue Code of 1954, as amended (the "Code").

         2.   Definitions.

         (a)  "Board" means the Board of Directors of the Company.

         (b)  "Committee"  means the directors  duly appointed to administer the
Plan.

         (c)  "Common Stock" means the Company's Common Stock.

         (d) "Date of Grant" means the date on which an Option is granted  under
the Plan.

         (e) "Option" means an Option granted under the Plan.

         (f) "Optionee" means a person to whom an Option, which has not expired,
has been granted under the Plan.

         (g)  "Successor"  means the  legal  representative  of the  estate of a
deceased  optionee or the person or persons who acquire the right to exercise an
Option by bequest or inheritance or by reason of the death of any Optionee.

         3.  Administration  of Plan.  The Plan  shall  be  administered  by the
Company's  Board of  Directors or in the  alternative,  by a committee of two or
more directors  appointed by the Board (the "Committee").  If a Committee should
be appointed,  the  Committee  shall report all action taken by it to the Board.
The Committee shall have full and final authority in its discretion,  subject to
the provisions of the Plan, to determine the individuals to whom and the time or
times at which  Options  shall be granted and the number of shares and  purchase
price of Common Stock  covered by each Option;  to construe  and  interpret  the
Plan; to determine the terms and provisions of the respective Option agreements,

<PAGE>

which need not be identical,  including, but without limitation,  terms covering
the payment of the Option Price; and to make all other  determinations  and take
all other actions deemed necessary or advisable for the proper administration of
the Plan. All such actions and determinations  shall be conclusively binding for
all purposes and upon all persons.

         4. Common Stock Subject to Options.  The aggregate  number of shares of
the  Company's  Common  Stock which may be issued  upon the  exercise of Options
granted under the Plan shall not exceed 1,500,000. The shares of Common Stock to
be issued upon the exercise of Options may be  authorized  but unissued  shares,
shares  issued and  reacquired by the Company or shares bought on the market for
the  purposes  of the Plan.  In the  event any  Option  shall,  for any  reason,
terminate or expire or be surrendered without having been exercised in full, the
shares  subject  to such  Option but not  purchased  thereunder  shall  again be
available for Options to be granted under the Plan.

         5.  Participants.  Options may be granted  under the Plan to employees,
directors  and  officers,  and  consultants  or  advisors to the Company (or the
Company's  subsidiaries),  provided  however  that bona fide  services  shall be
rendered  by such  consultants  or  advisors  and such  services  must not be in
connection   with  the  offer  or  sale  of  securities  in  a   capital-raising
transaction.

         6. Terms and  Conditions of Options.  Any Option granted under the Plan
shall be evidenced by an agreement executed by the Company and the recipient and
shall  contain such terms and be in such form as the  Committee may from time to
time approve, subject to the following limitations and conditions:

              (a) Option Price.  The Option Price per share with respect to each
Option shall be  determined  by the  Committee  but shall in no instance be less
than the par value of the Common Stock.

              (b) Period of Option.  The period  during which each option may be
exercised,  and the  expiration  date of  each  Option  shall  be  fixed  by the
Committee,  but, notwithstanding any provision of the Plan to the contrary, such
expiration date shall not be more than ten years from the date of Grant.

              (c) Vesting of  Shareholder  Rights.  Neither an Optionee  nor his
successor  shall  have any  rights as a  shareholder  of the  Company  until the
certificates  evidencing  the shares  purchased  are properly  delivered to such
Optionee or his successor.

              (d) Exercise of Option. Each Option shall be exercisable from time
to time during a period (or periods) determined by the Committee and ending upon
the expiration or termination of the Option;  provided,  however,  the Committee
may,  by the  provisions  of any  Option  Agreement,  limit the number of shares
purchaseable thereunder in any period or periods of time during which the Option
is exercisable.

              (e)  Nontransferability of Option. No Option shall be transferable
or assignable by an Optionee,  otherwise than by will or the laws of descent and
distribution  and  each  Option  shall be  exercisable,  during  the  Optionee's
lifetime, only by him. No Option shall be pledged or hypothecated in any way and
no Option shall be subject to execution,  attachment,  or similar process except
with the express consent of the Committee.

<PAGE>

              (f) Death of Optionee. If an Optionee dies while holding an Option
granted  hereunder,  his Option  privileges shall be limited to the shares which
were  immediately  purchasable  by him at the  date of  death  and  such  Option
privileges  shall expire unless  exercised by his  successor  within four months
after the date of death.

         7.  Reclassification,  Consolidation,  or Merger.  If and to the extent
that the number of issued  shares of Common  Stock of the  Corporation  shall be
increased  or  reduced  by change  in par  value,  split  up,  reclassification,
distribution  of a dividend  payable in stock, or the like, the number of shares
subject  to Option  and the  Option  price per  share  shall be  proportionately
adjusted by the  Committee,  whose  determination  shall be  conclusive.  If the
Corporation is reorganized or consolidated  or merged with another  corporation,
an Optionee  granted an Option  hereunder  shall be entitled to receive  Options
covering shares of such reorganized, consolidated, or merged company in the same
proportion, at an equivalent price, and subject to the same conditions.  The new
Option  or  assumption  of the old  Option  shall not give  Optionee  additional
benefits which he did not have under the old Option,  or deprive him of benefits
which he had under the old Option.

         8. Restrictions on Issuing Shares. The exercise of each Option shall be
subject to the condition that if at any time the Company shall  determine in its
discretion  that  the  satisfaction  of  withholding  tax or  other  withholding
liabilities, or that the listing,  registration,  or qualification of any shares
otherwise  deliverable upon such exercise upon any securities  exchange or under
any state or federal  law, or that the  consent or  approval  of any  regulatory
body, is necessary or desirable as a condition of, or in connection  with,  such
exercise or the delivery or purchase of shares  purchased  thereto,  then in any
such event,  such  exercise  shall not be  effective  unless  such  withholding,
listing,  registration,  qualification,  consent,  or  approval  shall have been
effected or obtained free of any conditions not acceptable to the Company.

              Unless  the  shares  of  stock  covered  by  the  Plan  have  been
registered with the Securities and Exchange  Commission pursuant to Section 5 of
the  Securities  Act of l933,  each  optionee  shall,  by  accepting  an option,
represent  and agree,  for himself and his  transferrees  by will or the laws of
descent and  distribution,  that all shares of stock purchased upon the exercise
of  the  option  will  be  acquired  for   investment  and  not  for  resale  or
distribution.  Upon such  exercise  of any  portion  of an  option,  the  person
entitled  to exercise  the same  shall,  upon  request of the  Company,  furnish
evidence   satisfactory   to  the  Company   (including  a  written  and  signed
representation)  to the effect  that the shares of stock are being  acquired  in
good faith for investment and not for resale or distribution.  Furthermore,  the
Company  may,  if  it  deems   appropriate,   affix  a  legend  to  certificates

<PAGE>

representing  shares of stock purchased upon exercise of options indicating that
such shares have not been registered with the Securities and Exchange Commission
and may so notify the Company's  transfer agent.  Such shares may be disposed of
by an  optionee in the  following  manner  only:  (l)  pursuant to an  effective
registration  statement  covering  such  resale or reoffer,  (2)  pursuant to an
applicable  exemption  from  registration  as indicated in a written  opinion of
counsel  acceptable to the Company,  or (3) in a transaction  that meets all the
requirements of Rule l44 of the Securities and Exchange Commission. If shares of
stock covered by the Plan have been  registered with the Securities and Exchange
Commission,  no such  restrictions on resale shall apply,  except in the case of
optionees who are directors, officers, or principal shareholders of the Company.
Such persons may dispose of shares only by one of the three aforesaid methods.

         9. Use of Proceeds.  The proceeds received by the Company from the sale
of Common Stock pursuant to the exercise of Options granted under the Plan shall
be added to the Company's general funds and used for general corporate purposes.

l0.  Amendment,  Suspension, and Termination of Plan. The Board of Directors may
     alter, suspend, or discontinue the Plan at any time.

              Unless  the Plan shall  theretofore  have been  terminated  by the
Board,  the Plan shall terminate ten years after the effective date of the Plan.
No Option may be granted during any  suspension or after the  termination of the
Plan. No amendment,  suspension,  or termination  of the Plan shall,  without an
Optionee's  consent,  alter or impair any of the rights or obligations under any
Option theretofore granted to such Optionee under the Plan.

         11. Limitations.  Every right of action by any person receiving options
pursuant to this Plan against any past,  present or future  member of the Board,
or any officer or employee of the Company  arising out of or in connection  with
this Plan shall,  irrespective of the place where such action may be brought and
irrespective of the place of residence of any such director, officer or employee
cease and be barred  by the  expiration  of one year from the date of the act or
omission in respect of which such right of action arises.

l2.  Governing Law. The Plan shall be governed by the laws of the State of
Colorado.

        13. Expenses of Administration.  All costs and expenses incurred in the
operation and administration of this Plan shall be borne by the Company.




                            EAST COAST BEVERAGE CORP.
                                STOCK BONUS PLAN

         l.  Purpose.  The  purpose of this Stock  Bonus Plan is to advance  the
interests of East Coast Beverage Corp. (the "Company") and its shareholders,  by
encouraging  and enabling  selected  officers,  directors,  consultants  and key
employees  upon whose  judgment,  initiative  and effort the  Company is largely
dependent for the  successful  conduct of its business,  to acquire and retain a
proprietary interest in the Company by ownership of its stock, to keep personnel
of experience  and ability in the employ of the Company and to  compensate  them
for their  contributions  to the growth and  profits of the  Company and thereby
induce them to continue to make such contributions in the future.

         2.   Definitions.

              A.   "Board" shall mean the board of directors of the Company.

              B.  "Committee"  means the directors  duly appointed to administer
the Plan.

              C.   "Plan" shall mean this Stock Bonus Plan.

              D.  "Bonus  Share"  shall mean the  shares of common  stock of the
Company  reserved  pursuant to Section 4 hereof and any such shares  issued to a
Recipient pursuant to this Plan.

              E. "Recipient"  shall mean any individual  rendering  services for
the Company to whom shares are granted pursuant to this Plan.

         3.  Administration  of  Plan.  The  Plan  shall  be  administered  by a
committee of two or more directors appointed by the Board (the "Committee"). The
Committee shall report all action taken by it to the Board.  The Committee shall
have full and final  authority in its  discretion,  subject to the provisions of
the Plan,  to determine the  individuals  to whom and the time or times at which
Bonus  Shares shall be granted and the number of Bonus  Shares;  to construe and
interpret  the  Plan;  and to make all other  determinations  and take all other
actions deemed necessary or advisable for the proper administration of the Plan.
All such  actions  and  determinations  shall be  conclusively  binding  for all
purposes and upon all persons.

<PAGE>

         4. Bonus  Share  Reserve.  There  shall be  established  a Bonus  Share
Reserve to which shall be credited 250,000 shares of the Company's common stock.
In the event that the shares of common stock of the Company should,  as a result
of a stock split or stock dividend or combination of shares or any other change,
or exchange for other securities by  reclassification,  reorganization,  merger,
consolidation,  recapitalization  or  otherwise,  be  increased  or decreased or

<PAGE>

changed into or exchanged for, a different  number or kind of shares of stock or
other securities of the Company or of another corporation,  the number of shares
then  remaining in the Bonus Share  Reserve shall be  appropriately  adjusted to
reflect such action.  Upon the grant of shares hereunder,  this reserve shall be
reduced by the number of shares so granted.  Distributions  of Bonus Shares may,
as the Committee shall in its sole discretion determine, be made from authorized
but unissued shares or from treasury shares.  All authorized and unissued shares
issued  as Bonus  Shares in  accordance  with the Plan  shall be fully  paid and
non-assessable and free from preemptive rights.

         5. Eligibility,  and Granting and Vesting of Bonus Shares. Bonus Shares
may be granted under the Plan to the  Company's (or the Company's  subsidiaries)
employees,  directors and officers,  and  consultants or advisors to the Company
(or its  subsidiaries),  provided  however  that  bona  fide  services  shall be
rendered  by such  consultants  or  advisors  and such  services  must not be in
connection   with  the  offer  or  sale  of  securities  in  a   capital-raising
transaction.

              The Committee, in its sole discretion, is empowered to grant to an
eligible Participant a number of Bonus Shares as it shall determine from time to
time.  Each grant of these Bonus  Shares  shall  become  vested  according  to a
schedule to be established by the Committee  directors at the time of the grant.
For  purposes  of this plan,  vesting  shall mean the  period  during  which the
recipient must remain an employee or provide  services for the Company.  At such
time as the  employment  of the  Recipient  ceases,  any shares not fully vested
shall be  forfeited  by the  Recipient  and shall be returned to the Bonus Share
Reserve. The Committee, in its sole discretion,  may also impose restrictions on
the future  transferability of the bonus shares, which restrictions shall be set
forth on the notification to the Recipient of the grant.

              The aggregate number of Bonus Shares which may be granted pursuant
to this Plan shall not exceed the amount available  therefore in the Bonus Share
Reserve.

         6. Form of Grants.  Each grant shall specify the number of Bonus Shares
subject thereto, subject to the provisions of Section 5 hereof.

              At the time of making any grant,  the  Committee  shall advise the
Recipient  by  delivery  of  written  notice,  in the form of  Exhibit  A hereto
annexed.

         7.   Recipients' Representations.

              A. The  Committee may require that, in acquiring any Bonus Shares,
the  Recipient  agree with,  and represent to, the Company that the Recipient is
acquiring  such Bonus Shares for the purpose of  investment  and with no present
intention  to  transfer,  sell  or  otherwise  dispose  of  shares  except  such
distribution by a legal  representative as shall be required by will or the laws
of any jurisdiction in winding-up the estate of any Recipient. Such shares shall
be transferable  thereafter  only if the proposed  transfer shall be permissible
pursuant  to  the  Plan  and  if,  in the  opinion  of  counsel  (who  shall  be
satisfactory  to  the  Committee),  such  transfer  shall  at  such  time  be in
compliance with applicable securities laws.

<PAGE>

              B. To effectuate Paragraph A above, the Recipient shall deliver to
the Committee,  in duplicate,  an agreement in writing, signed by the Recipient,
in form  and  substance  as set  forth in  Exhibit  B  hereto  annexed,  and the
Committee shall forthwith acknowledge its receipt thereof.

         8.  Restrictions  Upon Issuance.  A. Bonus Shares shall forthwith after
the  making of any  representations  required  by  Section  6  hereof,  or if no
representations  are required then within thirty (30) days of the date of grant,
be duly issued and transferred and a certificate or certificates for such shares
shall be issued in the  Recipient's  name.  The Recipient  shall  thereupon be a
shareholder  with respect to all the shares  represented by such  certificate or
certificates,  shall have all the rights of a  shareholder  with  respect to all
such  shares,  including  the  right to vote  such  shares  and to  receive  all
dividends  and other  distributions  (subject to the  provisions of Section 7(B)
hereof)  paid with respect to such shares.  Certificates  of stock  representing
Bonus  Shares  shall be  imprinted  with a legend to the effect  that the shares
represented thereby are subject to the provisions of this Agreement,  and to the
vesting and transfer limitations established by the Committee, and each transfer
agent for the common  stock shall be  instructed  to like effect with respect of
such shares.

              B. In the event  that,  as the  result  of a stock  split or stock
dividend or  combination  of shares or any other  change,  or exchange for other
securities,   by  reclassification,   reorganization,   merger,   consolidation,
recapitalization or otherwise, the Recipient shall, as owner of the Bonus Shares
subject to restrictions hereunder, be entitled to new or additional or different
shares of stock or securities,  the  certificate or  certificates  for, or other
evidences of, such new or additional or different shares or securities, together
with a stock power or other instrument of transfer appropriately endorsed, shall
also be imprinted  with a legend as provided in Section 7(A), and all provisions
of the Plan  relating  to  restrictions  herein  set forth  shall  thereupon  be
applicable to such new or  additional  or different  shares or securities to the
extent applicable to the shares with respect to which they were distributed.

              C. The grant of any Bonus Shares shall be subject to the condition
that if at any time the  Company  shall  determine  in its  discretion  that the
satisfaction of withholding tax or other  withholding  liabilities,  or that the
listing,  registration,  or qualification of any Bonus Shares upon such exercise
upon any  securities  exchange  or under any state or federal  law,  or that the
consent or approval of any  regulatory  body,  is  necessary  or  desirable as a
condition of, or in connection  with, the issuance of any Bonus Shares,  then in
any such event,  such exercise shall not be effective  unless such  withholding,
listing,  registration,  qualification,  consent,  or  approval  shall have been
effected or obtained free of any conditions not acceptable to the Company.

<PAGE>

              D.  Unless  the  Bonus  Shares  covered  by  the  Plan  have  been
registered with the Securities and Exchange  Commission pursuant to Section 5 of
the Securities Act of l933,  each Recipient  shall,  by accepting a Bonus Share,
represent  and agree,  for  himself and his  transferees  by will or the laws of
descent and distribution, that all Bonus Shares were acquired for investment and
not for resale or  distribution.  The person  entitled to receive  Bonus  Shares
shall,  upon request of the  Committee,  furnish  evidence  satisfactory  to the
Committee (including a written and signed representation) to the effect that the
shares of stock are being  acquired  in good  faith for  investment  and not for
resale or distribution. Furthermore, the Committee may, if it deems appropriate,
affix a legend to certificates  representing  Bonus Shares  indicating that such
Bonus  Shares  have  not  been  registered  with  the  Securities  and  Exchange
Commission and may so notify the Company's  transfer  agent.  Such shares may be
disposed of by a Recipient  in the  following  manner  only:  (l) pursuant to an
effective  registration  statement covering such resale or reoffer, (2) pursuant
to an applicable  exemption from  registration as indicated in a written opinion
of counsel acceptable to the Company, or (3) in a transaction that meets all the
requirements  of Rule l44 of the  Securities and Exchange  Commission.  If Bonus
Shares covered by the Plan have been registered with the Securities and Exchange
Commission,  no such  restrictions on resale shall apply,  except in the case of
Recipients  who  are  directors,  officers,  or  principal  shareholders  of the
Company.  Such persons may dispose of shares only by one of the three  aforesaid
methods.

         9.  Limitations.  Neither the action of the Company in establishing the
Plan,  nor any action taken by it nor by the Committee  under the Plan,  nor any
provision  of the Plan,  shall be construed as giving to any person the right to
be retained in the employ of the Company.

              Every  right of action by any  person  receiving  shares of common
stock  pursuant to this Plan against any past,  present or future  member of the
Board, or any officer or employee of the Company arising out of or in connection
with this Plan shall,  irrespective of the place where action may be brought and
irrespective of the place of residence of any such director, officer or employee
cease and be barred  by the  expiration  of one year from the date of the act or
omission in respect of which such right of action arises.

         10.  Amendment,  Suspension or  Termination  of the Plan.  The Board of
Directors may alter, suspend, or discontinue the Plan at any time.

         Unless the Plan shall  theretofore  have been  terminated by the Board,
the Plan shall  terminate  ten years after the  effective  date of the Plan.  No
Bonus Share may be granted during any suspension or after the termination of the
Plan. No amendment,  suspension,  or  termination  of the Plan shall,  without a
recipient's consent,  alter or impair any of the rights or obligations under any
Bonus Share theretofore granted to such recipient under the Plan.



<PAGE>


         11.  Governing Law. The Plan shall be governed by the laws of the State
of Colorado.

         12. Expenses of Administration.  All costs and expenses incurred in the
operation and administration of this Plan shall be borne by the Company.





<PAGE>


                                       - EXHIBIT A -


EAST COAST BEVERAGE CORP.
STOCK BONUS PLAN

            TO:  Recipient:

     PLEASE BE ADVISED  that East Coast  Beverage  Corp.  has on the date hereof
granted  to the  Recipient  the  number of Bonus  Shares as set forth  under and
pursuant to the Stock  Bonus Plan.  Before  these  shares are to be issued,  the
Recipient must deliver to the Committee that administers the Stock Bonus Plan an
agreement in  duplicate,  in the form as Exhibit B hereto.  The Bonus Shares are
issued subject to the following vesting and transfer limitations.

            Vesting:

            Number of Shares                    Date of Vesting



            Transfer Limitations:



                                          EAST COAST BEVERAGE CORP.




                                          By________________________
      ____________________
             Date



<PAGE>


                                       - EXHIBIT B -

East Coast Beverage Corp.
1750 University Drive
Suite 117
Coral Springs, Florida 33071

Gentlemen:

     I represent  and agree that said Bonus Shares are being  acquired by me for
investment and that I have no present  intention to transfer,  sell or otherwise
dispose  of such  shares,  except  as  permitted  pursuant  to the  Plan  and in
compliance with applicable  securities  laws, and agree further that said shares
are being acquired by me in accordance with and subject to the terms, provisions
and conditions of said Plan, to all of which I hereby  expressly  assent.  These
agreements   shall  bind  and  inure  to  the   benefit   of  my  heirs,   legal
representatives, successors and assigns.

            My address of record is:


            and my social security number:                              .

                                          Very truly yours,




Receipt of the above is hereby acknowledged.

                                           East Coast Beverage Corp




                                           By _______________________

        Date _______                       its ______________________





                                February 22, 2000

EAST COAST BEVERAGE CORP.
1750 University Drive
Suite 117
Coral Springs, Florida 33071

This letter will  constitute an opinion upon the legality of the sale by certain
selling  shareholders  of East Coast  Beverage  Corp.  (the  "Company") of up to
2,447,841  shares  of  common  stock,  all as  referred  to in the  Registration
Statement  on Form SB-2 filed by the Company  with the  Securities  and Exchange
Commission.

We have  examined the Articles of  Incorporation,  the Bylaws and the minutes of
the Board of  Directors of the Company and the  applicable  laws of the State of
Colorado, and a copy of the Registration  Statement.  In our opinion, the shares
of common stock to be sold by the selling shareholders have been lawfully issued
and such shares are fully paid and non-assessable shares of the Company's common
stock.


Very truly yours,
HART & TRINEN
William T. Hart



                              EMPLOYMENT AGREEMENT


      This EMPLOYMENT  AGREEMENT("Agreement") is made this 27th day of December,
1999,  and shall be in full force and effect upon  execution by and between EAST
COAST BEVERAGE CORP., a Florida corporation (hereinafter "Company"),  on the one
hand, and JOHN CALEBRESE (hereinafter "Employee"), on the other.

      WHEREAS,  Company is a Florida corporation duly organized under the law of
the State of Florida and is presently in existence and in good standing; and

      WHEREAS, Company, through its employees, officers and directors, is in the
business of manufacturing,  marketing and selling various flavored beverages and
related products and supplies both nationally and  internationally,  in food and
other related industries; and

      WHEREAS,  Employee  has  considerable  experience  and  expertise  in  the
management  and  marketing of products  similar to those  marketed by Company to
businesses  and  customers in the industry and Company seeks to benefit from the
experience and expertise of Employee; and

      WHEREAS, Company and Employee desire to set forth the terms and conditions
of their employment relationship.

      NOW,  THEREFORE,  in  consideration  of the  premises  and other  good and
valuable   consideration,   the  receipt   and   adequacy  of  which  is  hereby
acknowledged, the parties intending to be legally bound, do agree as follows:

1. Employment.  In exchange for the consideration  and other benefits  described
herein, and subject to the other terms and conditions set forth herein,  Company
hereby  employs  Employee  as Chief  Executive  Officer  and its  Secretary  and
Treasurer  (hereinafter  referred to collectively  as "CEO" or "Chief  Executive
Officer",  unless specifically  designated  otherwise) and Employee accepts such
employment  upon the  terms and  conditions  so set  forth.  In  rendering  such
services as CEO,  Employee shall perform such duties and exercise such powers as
are  customarily   performed  and  exercised  by  persons  holding  such  office
including, without limitation,  overall supervision and oversight of the Company
and its officers,  managers and employees,  control of assets of the Company and
responsibility  for its financial  operations  and records,  responsibility  and
authority  to  preside  at all  meetings  of the  shareholders  and the Board of
Directors  of the Company  and such other  duties as may be vested in him by the
Board of Directors of Company. As needed,  Employee may also retain the services
of other  professionals  and consultants to provide  specialized  experience and
skills.

     2.  Devotion  of Skills  and  Effort.  Employee  shall  devote  his  entire
professional  (as opposed to personal) time,  energy and skill to the service of
Company and the promotion of Company's interests, and to use his best efforts in
the performance of his services  hereunder.  The parties agree that Employee may
not,  during the employment  period,  be engaged in any other business  activity

<PAGE>

which would  interfere with or constitute a conflict of interest with Employee's
ability to perform his duties as CEO provided,  however, Employee may invest his
personal assets in businesses in which his investment is of a passive nature and
may  undertake  and  perform  such  other  services  as would be  customary  and
befitting the CEO of a company such as service on boards of directors,  honorary
and civic  associations,  and  participation in industry and business groups and
organizations on a local, state or national level.

3.  Authority  to  Contract.  Employee  shall have the  authority  to enter into
contracts binding upon Company and to create obligations on the part of Company,
subject to the Bylaws or directives and resolutions of the Board of Directors.

4. Term. The term of employment  under this Agreement  shall be three (3) years,
unless an event of  termination  occurs  and this  Agreement  is  terminated  as
provided in Section 10 of this Agreement.

5. Salary and Benefits.  Employee shall receive the following  salary,  benefits
and other compensation during the term of his employment:

a.                Base  Salary of  $200,000.00,  per annum,  payable  monthly or
                  otherwise in accordance with the regular  payroll  policies of
                  Company,  which  policies  may  change  from time to time,  at
                  Company's discretion,  and subject to any appropriate state or
                  federal taxes or withholding. Company shall from time to time,
                  but no less than annually,  review  Employee's Base Salary and
                  may, based on performance and merit considerations,  increase,
                  but not decrease,  Employee's Base Salary below the amount set
                  forth herein.

b.   In  addition  to Base  Salary,  Employee  shall be  entitled  to  receive a
     Performance Bonus equal to thirty-five  percent (35%) of his Base Salary in
     the  event  Company   achieves  its  annual  projected  target  sales.  Any
     Performance Bonus shall be paid by Company on an annual basis, within sixty
     (60) days of the close of the  annual  sales  period,  whether  such  sales
     period is calculated  on a fiscal or calendar  year and further  subject to
     any  appropriate  state or federal taxes. If at any time during the term of
     employment Company revises or otherwise terminates such a Performance Bonus
     program  based on the  Company's  achievement  of  targeted  sale  figures,
     Employee shall be entitled to a minimum bonus of twenty-five  percent (25%)
     of his Base  Salary,  so long as  annual  sales  meet or  exceed  the sales
     figures for the  twelve-month  period  immediately  preceding the time such
     Performance Bonus Program was revised or terminated.

<PAGE>

c.                Employee  is  entitled  to four (4) weeks  paid  vacation  per
                  calendar year of service.  Any unused  vacation may be accrued
                  to the next year of service or, at Employee's option, Employee
                  may elect to  receive a lump sum cash  benefit  for the unused
                  vacation days calculated at Employee's Base Salary rate.

d.                Employee   shall  receive  a  $600.00   monthly   payment  for
                  automobile and  automobile  insurance  expenses.  In addition,
                  Employee  shall be  reimbursed  for all costs of  maintenance,
                  repair,  gas and tolls incurred by Employee in the performance
                  of his duties.

e.   In recognition of Company's present size and other business  considerations
     warranting against the establishment of group insurance benefits,  Employee
     shall  receive a monthly  lump sum payment in the amount of  $1,200.00  for
     health,  dental family plan and life insurance  benefits  Company agrees to
     provide as part of Employee's compensation package under this Agreement. In
     the event Company initiates a "group" insurance  benefits plan or otherwise
     elects to provide  such  insurance  benefits  directly,  Company  agrees to
     provide comparable and equivalent insurance benefits or, alternatively,  to
     continue to compensate  Employee for the cost of obtaining such  comparable
     insurance benefits.

f.   Employee  shall be  entitled  to such  other  benefits,  or their  monetary
     equivalent,   including   a  cellular   business   phone  and  service  and
     reimbursement for all reasonable  business expenses incurred by Employee in
     the performance of his duties,  including all reasonable  travel,  business
     entertainment and client development  expenses.  Employee agrees to provide
     documentation  of such  expenses as may be required for  substantiation  of
     such expenses as deductible business expenses of Company.

g.   Company shall procure and maintain  "Directors  and Officers"  professional
     liability  insurance providing "Errors and Omissions" coverage for Employee
     in the  performance  of his duties for Company in an amount of no less than
     One Million ($1,000,000.00) Dollars of coverage per incident.

6. Grant of Fully Vested Stock Option to Employee.  In recognition of Employee's
key role in the  initial  development  and  success  of  Company  and as further
inducement for Employee to enter into this  Agreement,  Company grants  Employee
the option to purchase  4,097,298  shares of Company's common stock. The options
will be exercisable at a price of $0.3355 per share and will be granted pursuant
to the provisions of Company's Non-Qualified Stock Option Plan. The options will
have a cashless  exercise  feature  and will expire on December  31,  2004.  The
option  exercise  price and the shares  issuable upon the exercise of the option
will be subject to adjustment  in the event of stock splits,  recapitalizations,
reorganizations,  or similar  events.  The Company agrees to register the shares
issuable upon the exercise of the options by means of a  registration  statement
on Form S-8.

<PAGE>

7. Confidentiality.  During the term of this Agreement and hereafter as provided
below,  all  information  related  to the  business,  operations,  finances  and
strategies of Company, including without limitation, existing sales and customer
information,   is  and  shall   remain  the   exclusive   property   of  Company
("Confidential Information").  Employee agrees that, except for information that
is generally  available to the public, that is disclosed to any person or entity
through no fault of Employee,  or as compelled to be disclosed by court process,
Employee will not at any time,  directly or indirectly,  use for his own benefit
of for the  benefit of any third  party  person or entity,  or  disclose  to any
person or entity, any Confidential  Information.  Employee acknowledges that all
materials relating to such Confidential Information, as well as the Confidential
Information,  are the  property of Company.  Employee's  obligations  under this
Agreement shall survive termination, for whatsoever reason, of this Agreement.

8. Covenant Not to Compete.  During the term of this  Agreement  and  continuing
thereafter,  upon  termination  of this Agreement as authorized in Section 10 of
this Agreement,  or upon Employee's voluntary  resignation,  for a period of one
(1) year  ("No  Compete  Period"),  Employee  shall  not,  for  compensation  or
otherwise,  acting alone or in conjunction with others,  directly or indirectly,
as an  employee,  consultant  or in any legal or equitable  ownership  capacity,
participate  or engage in a company or business  engaged in the  manufacture  of
potable  beverage  products  operating  within the State of Florida or any other
territory in which Company conducted business during the term of this Agreement.

      In the event that any court of competent  jurisdiction  shall finally hold
that this  provision  constitutes  an  unreasonable  restriction  upon Employee,
Employee hereby expressly agrees that the provisions of this Agreement shall not
be rendered  void, but shall apply as to time and territory or to such extent as
the court may  judicially  determine or indicate  constitutes  a reasonable  and
valid  restriction based upon the circumstances  involved.  Notwithstanding  any
provision in this  Agreement to the contrary,  in the event  Company  terminates
Employee in violation of this  Agreement,  the parties  expressly  recognize and
agree that  Employee  is not bound by the  Covenant  Not to Compete set forth in
this Section.

9. Surrender of Records. Upon the termination of Employee's employment,  or upon
the voluntary resignation by Employee of his employment, and in addition to such
other action as may be reasonably and ordinarily  required by Company,  Employee
agrees to  surrender  to Company  all  materials,  computers,  writings or other
physical manifestations of Confidential Information,  as defined herein, and all
writings  and material  describing,  promoting or  containing  any  Confidential
Information which Employee obtained directly or indirectly from Company.


10.  Termination.  As stated above,  the term of this Agreement is for three (3)
years,  unless  otherwise  terminated  by  occasion of the  following  events of
termination:

<PAGE>

a.   In the event of death or disability of such severity that the parties reach
     agreement,  not to be  unreasonably  withheld,  that Employee can no longer
     perform his duties,  Company may  immediately  terminate this Agreement and
     shall have no further  obligation  under this Agreement except with respect
     to salary and benefits earned prior to termination and, as provided herein,
     payment  of the  Lump  Sum  Disability  Benefit  or as  otherwise  provided
     pursuant  to  the  insurance  and  other  benefits   provided  by  Company.
     Disability, as used herein, shall mean a physical or mental condition which
     prevents  Employee  from  performing  his duties under this  Agreement in a
     reasonable and professional  manner and in the manner previously  performed
     by him, for a period of at least three (3) consecutive months. In the event
     of Disability,  as contemplated herein,  Employee shall continue to receive
     his salary and other  benefits  during the  initial  three (3)  consecutive
     month period.  At the conclusion of the three (3) consecutive month period,
     in the event  Employee  has not  resumed  his  duties,  the  parties  shall
     diligently and promptly endeavor to determine if Employee is suffering from
     a Disability and, upon such determination that Employee is suffering from a
     Disability,  Employee  shall receive a lump sum payment equal to double the
     total annual value of Employee's Salary and Benefits  compensation,  as set
     forth in  Paragraph 5 of this  Agreement,  calculated  at the then  current
     value, as a Lump Sum Disability  Benefit. In the event Employee dies during
     the term of his active  employment or within the initial  consecutive three
     (3) month period while Employee is Disabled and otherwise unable to perform
     his  duties,  Employee's  Estate  shall be paid  said  Lump Sum  Disability
     Benefit as a Lump Sum Death Benefit,  to be paid to the  Employee's  Estate
     within sixty (60) days of death.

b.   This  Agreement may be terminated by either party in the event that Company
     is sold or,  alternatively,  substantially  all of its assets are sold to a
     non-related   third   party.   In   the   event   that   Company,   or  its
     successor-in-interest to this Agreement, elects to terminate this Agreement
     as provided in this  sub-section,  and upon  fifteen  (15) days'  notice in
     writing to Employee,  this  Agreement  shall  terminate and Employee  shall
     receive  from  Company a lump sum amount  equal to treble the total  annual
     value of  Employee's  Salary  and  Benefits  compensation,  as set forth in
     Paragraph 5 of this  Agreement,  calculated at the then current value as of
     the date Notice is given.

     In the event that Employee elects to terminate this Agreement, upon fifteen
(15) day's notice in writing to Company,  Employee  shall receive from Company a
lump sum  amount  equal to the  total  annual  value of  Employee's  Salary  and
Benefits compensation, as set forth in Paragraph 5 of this Agreement, calculated
at the then  current  value as of the date  Notice  is  given.  In the  event of
termination  under this  subparagraph  of the Agreement,  Employee shall receive
such Lump Sum Termination Payment within sixty (60) days of receipt of Notice of
termination by the non-terminating party.

<PAGE>

c.   Company may otherwise  terminate Employee only for "good cause" shown. Good
     cause  shall  consist  of  misconduct  or  dishonesty  which has a material
     adverse  effect  on  Company  or  its  business  or a  material  breach  of
     Employee's obligations as CEO, as determined and specifically documented by
     the Board of Directors.

      It is the parties express intent and understanding that the above-outlined
events of  termination,  to the extent such events of termination are exercised,
shall not constitute a breach of this Agreement by either party.

11.  Employee  Representations,   Warranties,   and  Acknowledgments.   Employee
represents and warrants to Company that he is fully  empowered to enter into and
perform his obligations under this Agreement and, without limitation, that he is
under no restrictive  covenants to any person or entity that will be violated by
his  entering  into and  performing  this  Agreement,  and that  this  Agreement
constitutes the valid and legally binding obligation of Employee  enforceable in
accordance  with its terms.  The  execution  and  delivery of this  Agreement by
Employee  has been duly  authorized  by all  necessary  action.  Employee  shall
indemnify  Company  upon demand for and against any and all  judgments,  losses,
claims,  damages,  costs (including without limitation all legal fees and costs,
even if incident to appeals)  incurred or suffered by any of them as a result of
the breach of the  representations  and warranties made in this Section, or as a
result of the failure of the acknowledgment  made in this Section to be true and
correct at all times.

12.  No  Waiver.  The  failure  or  delay  of  Company  at any  time to  require
performance by Employee of any provision of this Agreement, even if known, shall
not affect the right of Company to require  performance  of that provision or to
exercise any right, power or remedy hereunder,  and any waiver by Company of any
breach of any provision of this Agreement should not be construed as a waiver of
any continuing or succeeding breach of such provision, a waiver of the provision
itself,  or a waiver of any  right,  power or remedy  under this  Agreement.  No
notice to or demand on Employee in any case shall, of itself, entitle such party
to any other or further notice or demand in similar or other circumstances.

13. Benefits of Agreement;  Assignment. This Agreement shall be binding upon and
inure  to the  benefit  of the  parties  and  their  respective  successors  and
permitted  assigns.  Neither this Agreement nor the rights of Employee hereunder
shall be assignable by Employee without the prior written consent of Company and
any purported  assignment by Employee of this  Agreement or such rights  without
such  consent,  whether  voluntarily  or  involuntarily,  shall  not vest in the
purported assignee or transferee any interest or right herein whatsoever.

14.  Amendment.  This  Agreement  may be amended only by an agreement in writing
signed by the parties  hereto.  A term of this Agreement may be waived only by a
written instrument signed by the party entitled to the benefits thereof. No such
agreement or  instrument  in writing  shall extend to or affect any provision of
this Agreement not expressly  amended or waived,  or impair any right consequent
on any such  provision.  The waiver of any breach of, or the  failure to enforce
any  provision  of,  this  Agreement  shall  not be  deemed  to be a  waiver  or
acquiescence in any other breach thereof or a waiver of any such provision.

<PAGE>

15. Notice. All notices and other  communications  hereunder shall be in writing
and shall be deemed given if delivered  personally or sent by telex or facsimile
(and promptly  confirmed by certified  mail,  return  receipt  requested) to the
parties at the  following  addresses  (or at such other  address  for a party as
shall  be  specified  by like  notice  which  shall  be  deemed  effective  when
received):

a.    If to Company:

            Alexander Garabedian, Jr., President
            East Coast Beverage Corp.
            1750 University Drive
            Coral Springs, Florida 33071

b.    If to Employee:

            John Calebrese
            6238 N.W. 120 Drive
            Coral Springs, Florida 33076


16.  Guaranty.  The full and punctual  payment by Company of all fees payable to
Employee hereunder is unconditionally guaranteed by Company.

17.  Miscellaneous  provisions.  If any  part of  this  Agreement  or any  other
Agreement  entered into pursuant hereto is contrary to,  prohibited by or deemed
invalid under applicable law or regulation, such provision shall be inapplicable
and deemed  omitted to the extent so contrary,  prohibited  or invalid,  but the
remainder hereof shall not be invalidated  thereby and shall be given full force
and effect so far as possible.

      Employee  acknowledges  that  the  services  to be  rendered  by  Employee
hereunder are  extraordinary and unique and are vital to the success of Company,
and that  damages  at law  would  be an  inadequate  remedy  for any  breach  or
threatened  breach of this Agreement with respect to those provisions  providing
for the Confidentiality of Confidential  Information and Employee's Covenant Not
to Compete. Therefore, in the event of a breach or threatened breach by Employee
of the provisions set forth in Sections 7 and 8 of this Agreement,  then Company
shall  be  entitled,  in  addition  to all  other  rights  or  remedies,  to any
injunctive  relief  authorized by law, without being required to show any actual
damage.

      This Agreement and all  transactions  contemplated by this Agreement shall
be governed by, and construed and enforced in accordance  with,  the laws of the
State of Florida  without  regard to  principles of conflicts of laws and proper
venue for any litigation  arising out of this Agreement shall be Broward County,
Florida.

      The parties acknowledge that this is a negotiated  Agreement,  and that in
no event shall the terms hereof be construed  against  either party on the basis
that such party, or its counsel, drafted this Agreement.

<PAGE>

      At all times during the term of this  Agreement and  thereafter  for those
events and conduct  carried out by  Employee in the  performance  of his duties,
Company agrees to indemnify and save Employee  harmless from and against any and
all liability for damages,  losses, costs, charges and expenses of whatever kind
and nature,  including  attorney's  fees and costs,  which Employee shall or may
incur arising from the performance of his duties as Employee,  provided that, as
determined  by final  judicial  decree,  the  events or conduct  giving  rise to
Company's  obligation  to indemnify  were not caused or occasioned by Employee's
fraudulent or criminal conduct.

      IN WITNESS WHEREOF, the parties hereto have executed this Agreement as set
forth below.

                                       EAST COAST BEVERAGE CORP.

Attest:


                                       By
Secretary                              Title:
                                       Date:


Witness                                JOHN CALEBRESE

                                     Date:
Witness

<PAGE>


                              EMPLOYMENT AGREEMENT


      This EMPLOYMENT  AGREEMENT("Agreement") is made this 27th day of December,
1999,  and shall be in full force and effect upon  execution by and between EAST
COAST BEVERAGE CORP., a Florida corporation (hereinafter "Company"),  on the one
hand, and ALEXANDER GARABEDIAN, JR. (hereinafter "Employee"), on the other.

      WHEREAS,  Company is a Florida corporation duly organized under the law of
the State of Florida and is presently in existence and in good standing; and

      WHEREAS, Company, through its employees, officers and directors, is in the
business of manufacturing,  marketing and selling various flavored beverages and
related products and supplies both nationally and  internationally,  in food and
other related industries; and

      WHEREAS,  Employee  has  considerable  experience  and  expertise  in  the
management  and  marketing of products  similar to those  marketed by Company to
businesses  and  customers in the industry and Company seeks to benefit from the
experience and expertise of Employee; and

      WHEREAS, Company and Employee desire to set forth the terms and conditions
of their employment relationship.

      NOW,  THEREFORE,  in  consideration  of the  premises  and other  good and
valuable   consideration,   the  receipt   and   adequacy  of  which  is  hereby
acknowledged, the parties intending to be legally bound, do agree as follows:

1. Employment.  In exchange for the consideration  and other benefits  described
herein, and subject to the other terms and conditions set forth herein,  Company
hereby employs  Employee as President and Employee  accepts such employment upon
the terms and conditions so set forth.  In rendering such services as President,
Employee  shall perform such duties and exercise such powers as are  customarily
performed  and  exercised  by persons  holding  such office  including,  without
limitation,  overall management responsibilities for the operational,  financial
and administrative  operations of Company and such other duties as may be vested
in him by the Board of Directors of Company. As needed, Employee may also retain
the  services of other  professionals  and  consultants  to provide  specialized
experience and skills.

2. Devotion of Skills and Effort.  Employee shall devote his entire professional
(as opposed to  personal)  time,  energy and skill to the service of Company and
the  promotion  of  Company's  interests,  and to use his  best  efforts  in the
performance of his services hereunder.  The parties agree that Employee may not,
during the employment period, be engaged in any other

<PAGE>


      business  activity which would  interfere with or constitute a conflict of
interest with  Employee's  ability to perform his duties as President  provided,
however,  Employee may invest his  personal  assets in  businesses  in which his
investment  is of a passive  nature and may  undertake  and  perform  such other
services as would be customary  and befitting the President of a company such as
service  on  boards  of  directors,   honorary  and  civic   associations,   and
participation  in industry and  business  groups and  organizations  on a local,
state or national level.

3.  Authority  to  Contract.  Employee  shall have the  authority  to enter into
contracts binding upon Company and to create obligations on the part of Company,
subject to the Bylaws or directives and resolutions of the Board of Directors.

4. Term. The term of employment  under this Agreement  shall be three (3) years,
unless an event of  termination  occurs  and this  Agreement  is  terminated  as
provided in Section 9 of this Agreement.

5. Salary and Benefits.  Employee shall receive the following  salary,  benefits
and other compensation during the term of his employment:

a.                Base  Salary of  $155,000.00,  per annum,  payable  monthly or
                  otherwise in accordance with the regular  payroll  policies of
                  Company,  which  policies  may  change  from time to time,  at
                  Company's discretion,  and subject to any appropriate state or
                  federal taxes or withholding. Company shall from time to time,
                  but no less than annually,  review  Employee's Base Salary and
                  may, based on performance and merit considerations,  increase,
                  but not decrease,  Employee's Base Salary below the amount set
                  forth herein.

b.   In  addition  to Base  Salary,  Employee  shall be  entitled  to  receive a
     Performance Bonus equal to thirty-five  percent (35%) of his Base Salary in
     the  event  Company   achieves  its  annual  projected  target  sales.  Any
     Performance Bonus shall be paid by Company on an annual basis, within sixty
     (60) days of the close of the  annual  sales  period,  whether  such  sales
     period is calculated  on a fiscal or calendar  year and further  subject to
     any  appropriate  state or federal taxes. If at any time during the term of
     employment Company revises or otherwise terminates such a Performance Bonus
     program  based on the  Company's  achievement  of  targeted  sale  figures,
     Employee shall be entitled to a minimum bonus of twenty-five  percent (25%)
     of his Base  Salary,  so long as  annual  sales  meet or  exceed  the sales
     figures for the  twelve-month  period  immediately  preceding the time such
     Performance Bonus Program was revised or terminated.

<PAGE>

c.                Employee  is  entitled  to four (4) weeks  paid  vacation  per
                  calendar year of service.  Any unused  vacation may be accrued
                  to the next year of service or, at Employee's option, Employee
                  may elect to  receive a lump sum cash  benefit  for the unused
                  vacation days calculated at Employee's Base Salary rate.

d.                Employee  shall  receive  a  $1,150.00   monthly  payment  for
                  automobile and  automobile  insurance  expenses.  In addition,
                  Employee  shall be  reimbursed  for all costs of  maintenance,
                  repair,  gas and tolls incurred by Employee in the performance
                  of his duties.
e.   In recognition of Company's present size and other business  considerations
     warranting against the establishment of group insurance benefits,  Employee
     shall  receive a monthly  lump sum payment in the amount of  $1,200.00  for
     health,  dental family plan and life insurance  benefits  Company agrees to
     provide as part of Employee's compensation package under this Agreement. In
     the event Company initiates a "group" insurance  benefits plan or otherwise
     elects to provide  such  insurance  benefits  directly,  Company  agrees to
     provide comparable and equivalent insurance benefits or, alternatively,  to
     continue to compensate  Employee for the cost of obtaining such  comparable
     insurance benefits.

f.                Employee  shall be entitled to such other  benefits,  or their
                  monetary  equivalent,  including a cellular business phone and
                  service and reimbursement for all reasonable business expenses
                  incurred  by  Employee  in  the  performance  of  his  duties,
                  including all reasonable  travel,  business  entertainment and
                  client  development  expenses.   Employee  agrees  to  provide
                  documentation   of  such  expenses  as  may  be  required  for
                  substantiation   of  such  expenses  as  deductible   business
                  expenses of Company.

g.                Company  shall procure and maintain  "Directors  and Officers"
                  professional   liability   insurance   providing  "Errors  and
                  Omissions"  coverage  for Employee in the  performance  of his
                  duties for  Company  in an amount of no less than One  Million
                  ($1,000,000.00) Dollars of coverage per incident.

6. Confidentiality.  During the term of this Agreement and hereafter as provided
below,  all  information  related  to the  business,  operations,  finances  and
strategies of Company, including without limitation, existing sales and customer
information,   is  and  shall   remain  the   exclusive   property   of  Company
("Confidential Information").  Employee agrees that, except for information that
is generally  available to the public, that is disclosed to any person or entity
through no fault of Employee,  or as compelled to be disclosed by court process,
Employee will not at any time,  directly or indirectly,  use for his own benefit
of for the  benefit of any third  party  person or entity,  or  disclose  to any
person or entity, any Confidential  Information.  Employee acknowledges that all
materials relating to such Confidential Information, as well as the Confidential
Information,  are the  property of Company.  Employee's  obligations  under this
Agreement shall survive termination, for whatsoever reason, of this Agreement.

<PAGE>

7. Covenant Not to Compete.  During the term of this  Agreement  and  continuing
thereafter,  upon  termination  of this  Agreement as authorized in Section 9 of
this Agreement,  or upon Employee's voluntary  resignation,  for a period of one
(1) year  ("No  Compete  Period"),  Employee  shall  not,  for  compensation  or
otherwise,  acting alone or in conjunction with others,  directly or indirectly,
as an  employee,  consultant  or in any legal or equitable  ownership  capacity,
participate  or engage in a company or business  engaged in the  manufacture  of
potable  beverage  products  operating  within the State of Florida or any other
territory in which Company conducted business during the term of this Agreement.

      In the event that any court of competent  jurisdiction  shall finally hold
that this  provision  constitutes  an  unreasonable  restriction  upon Employee,
Employee hereby expressly agrees that the provisions of this Agreement shall not
be rendered  void, but shall apply as to time and territory or to such extent as
the court may  judicially  determine or indicate  constitutes  a reasonable  and
valid  restriction based upon the circumstances  involved.  Notwithstanding  any
provision in this  Agreement to the contrary,  in the event  Company  terminates
Employee in violation of this  Agreement,  the parties  expressly  recognize and
agree that  Employee  is not bound by the  Covenant  Not to Compete set forth in
this Section.

8. Surrender of Records. Upon the termination of Employee's employment,  or upon
the voluntary resignation by Employee of his employment, and in addition to such
other action as may be reasonably and ordinarily  required by Company,  Employee
agrees to  surrender  to Company  all  materials,  computers,  writings or other
physical manifestations of Confidential Information,  as defined herein, and all
writings  and material  describing,  promoting or  containing  any  Confidential
Information which Employee obtained directly or indirectly from Company.

9.  Termination.  As stated above,  the term of this  Agreement is for three (3)
years,  unless  otherwise  terminated  by  occasion of the  following  events of
termination:

         a. In the  event of  death  or  disability  of such  severity  that the
         parties reach agreement, not to be unreasonably withheld, that Employee
         can no longer  perform his duties,  Company may  immediately  terminate
         this  Agreement  and  shall  have  no  further  obligation  under  this
         Agreement  except with respect to salary and  benefits  earned prior to
         termination and, as provided herein, payment of the Lump Sum Disability
         Benefit or as otherwise  provided  pursuant to the  insurance and other
         benefits provided by Company.  Disability, as used herein, shall mean a
         physical or mental  condition  which prevents  Employee from performing
         his duties under this Agreement in a reasonable and professional manner
         and in the manner previously performed by him, for a period of at least

<PAGE>


          three  (3)  consecutive   months.  In  the  event  of  Disability, as
         contemplated herein,  Employee shall continue to receive his salary and
         other benefits during the initial three (3)  consecutive  month period.
         At the  conclusion of the three (3)  consecutive  month period,  in the
         event Employee has not resumed his duties, the parties shall diligently
         and promptly  endeavor to  determine  if Employee is  suffering  from a
         Disability and, upon such determination that Employee is suffering from
         a Disability, Employee shall receive a lump sum payment equal to double
         the total annual value of Employee's Salary and Benefits  compensation,
         as set forth in Paragraph 5 of this  Agreement,  calculated at the then
         current value, as a Lump Sum Disability  Benefit. In the event Employee
         dies  during the term of his active  employment  or within the  initial
         consecutive  three (3) month  period  while  Employee is  Disabled  and
         otherwise unable to perform his duties, Employee's Estate shall be paid
         said Lump Sum  Disability  Benefit as a Lump Sum Death  Benefit,  to be
         paid to the Employee's Estate within sixty (60) days of death.

         b. This  Agreement  may be terminated by either party in the event that
         Company is sold or, alternatively,  substantially all of its assets are
         sold to a non-related  third party.  In the event that Company,  or its
         successor-in-interest  to this  Agreement,  elects  to  terminate  this
         Agreement as provided in this sub-section,  and upon fifteen (15) days'
         notice in writing to  Employee,  this  Agreement  shall  terminate  and
         Employee  shall  receive from Company a lump sum amount equal to treble
         the total annual value of Employee's Salary and Benefits  compensation,
         as set forth in Paragraph 5 of this  Agreement,  calculated at the then
         current value as of the date Notice is given.

In the event that Employee elects to terminate this Agreement, upon fifteen (15)
   day's  notice in writing to Company,  Employee  shall  receive from Company a
   lump sum amount  equal to the total  annual  value of  Employee's  Salary and
   Benefits  compensation,  as set  forth  in  Paragraph  5 of  this  Agreement,
   calculated to the then current  value as of the date Notice is given.  In the
   event of termination under this subparagraph of the Agreement, Employee shall
   receive such Lump Sum  Termination  Payment within sixty (60) days of receipt
   of Notice of termination by the non-terminating party.

         c.  Company may  otherwise  terminate  Employee  only for "good  cause"
         shown. Good cause shall consist of misconduct or dishonesty which has a
         material adverse effect on Company or its business or a material breach
         of Employee's obligations as President,  as determined and specifically
         documented by the Board of Directors.

      It is the parties express intent and understanding that the above-outlined
events of  termination,  to the extent such events of termination are exercised,
shall not constitute a breach of this Agreement by either party.

<PAGE>

10.  Employee  Representations,   Warranties,   and  Acknowledgments.   Employee
represents and warrants to Company that he is fully  empowered to enter into and
perform his obligations under this Agreement and, without limitation, that he is
under no restrictive  covenants to any person or entity that will be violated by
his  entering  into and  performing  this  Agreement,  and that  this  Agreement
constitutes the valid and legally binding obligation of Employee  enforceable in
accordance  with its terms.  The  execution  and  delivery of this  Agreement by
Employee  has been duly  authorized  by all  necessary  action.  Employee  shall
indemnify  Company  upon demand for and against any and all  judgments,  losses,
claims,  damages,  costs (including without limitation all legal fees and costs,
even if incident to appeals)  incurred or suffered by any of them as a result of
the breach of the  representations  and warranties made in this Section, or as a
result of the failure of the acknowledgment  made in this Section to be true and
correct at all times.

11.  No  Waiver.  The  failure  or  delay  of  Company  at any  time to  require
performance by Employee of any provision of this Agreement, even if known, shall
not affect the right of Company to require  performance  of that provision or to
exercise any right, power or remedy hereunder,  and any waiver by Company of any
breach of any provision of this Agreement should not be construed as a waiver of
any continuing or succeeding breach of such provision, a waiver of the provision
itself,  or a waiver of any  right,  power or remedy  under this  Agreement.  No
notice to or demand on Employee in any case shall, of itself, entitle such party
to any other or further notice or demand in similar or other circumstances.

12. Benefits of Agreement;  Assignment. This Agreement shall be binding upon and
inure  to the  benefit  of the  parties  and  their  respective  successors  and
permitted  assigns.  Neither this Agreement nor the rights of Employee hereunder
shall be assignable by Employee without the prior written consent of Company and
any purported  assignment by Employee of this  Agreement or such rights  without
such  consent,  whether  voluntarily  or  involuntarily,  shall  not vest in the
purported assignee or transferee any interest or right herein whatsoever.

13.  Amendment.  This  Agreement  may be amended only by an agreement in writing
signed by the parties  hereto.  A term of this Agreement may be waived only by a
written instrument signed by the party entitled to the benefits thereof. No such
agreement or  instrument  in writing  shall extend to or affect any provision of
this Agreement not expressly  amended or waived,  or impair any right consequent
on any such  provision.  The waiver of any breach of, or the  failure to enforce
any  provision  of,  this  Agreement  shall  not be  deemed  to be a  waiver  or
acquiescence in any other breach thereof or a waiver of any such provision.

14. Notice. All notices and other  communications  hereunder shall be in writing
and shall be deemed given if delivered  personally or sent by telex or facsimile
(and promptly  confirmed by certified  mail,  return  receipt  requested) to the
parties at the  following  addresses  (or at such other  address  for a party as
shall  be  specified  by like  notice  which  shall  be  deemed  effective  when
received):

<PAGE>



a.    If to Company:

            John Calabrese, Chief Executive Officer
            East Coast Beverage Corp.
            1750 University Drive
            Coral Springs, Florida 33071

      b.    If to Employee:

            Alexander Garabedian, Jr.



15.  Guaranty.  The full and punctual  payment by Company of all fees payable to
Employee hereunder is unconditionally guaranteed by Company.

16.  Miscellaneous  provisions.  If any  part of  this  Agreement  or any  other
Agreement  entered into pursuant hereto is contrary to,  prohibited by or deemed
invalid under applicable law or regulation, such provision shall be inapplicable
and deemed  omitted to the extent so contrary,  prohibited  or invalid,  but the
remainder hereof shall not be invalidated  thereby and shall be given full force
and effect so far as possible.

      Employee  acknowledges  that  the  services  to be  rendered  by  Employee
hereunder are  extraordinary and unique and are vital to the success of Company,
and that  damages  at law  would  be an  inadequate  remedy  for any  breach  or
threatened  breach of this Agreement with respect to those provisions  providing
for the Confidentiality of Confidential  Information and Employee's Covenant Not
to Compete. Therefore, in the event of a breach or threatened breach by Employee
of the provisions set forth in Sections 6 and 7 of this Agreement,  then Company
shall  be  entitled,  in  addition  to all  other  rights  or  remedies,  to any
injunctive  relief  authorized by law, without being required to show any actual
damage.

      This Agreement and all  transactions  contemplated by this Agreement shall
be governed by, and construed and enforced in accordance  with,  the laws of the
State of Florida  without  regard to  principles of conflicts of laws and proper
venue for any litigation  arising out of this Agreement shall be Broward County,
Florida.

      The parties acknowledge that this is a negotiated  Agreement,  and that in
no event shall the terms hereof be construed  against  either party on the basis
that such party, or its counsel, drafted this Agreement.

<PAGE>

      At all times during the term of this  Agreement and  thereafter  for those
events and conduct  carried out by  Employee in the  performance  of his duties,
company agrees to indemnify and save Employee  harmless from and against any and
all liability for damages,  losses, costs, charges and expenses of whatever kind
and nature,  including  attorney's  fees and costs,  which Employee shall or may
incur arising from the performance of his duties as Employee,  provided that, as
determined  by final  judicial  decree,  the  events or conduct  giving  rise to
Company's  obligation  to indemnify  were not caused or occasioned by Employee's
fraudulent or criminal conduct.

      IN WITNESS WHEREOF, the parties hereto have executed this Agreement as set
forth below.

                                       EAST COAST BEVERAGE CORP.

Attest:


                                       By
Secretary                              Title:
Date:





Witness                                ALEXANDER GARABEDIAN, JR.

                                     Date:
Witness




<PAGE>


                              EMPLOYMENT AGREEMENT


      This  agreement  ("Agreement")  is entered into on the date last set forth
below by and between  EAST COAST  BEVERAGE  CORPORATION,  a Florida  corporation
("Company") on the one hand, and Edward Shanahan, ("Employee") on the other, and
is made with reference to the following facts.

          A.The  Company is in the  business  of  manufacturing,  marketing  and
          selling various  flavored  beverages and related products and supplies
          both  nationally  and  internationally,  in  food  and  other  related
          industries.

          B.The Employee has experience and expertise in the marketing and sales
          of such,  or  similar,  products  of the  Company  to  businesses  and
          customers in the industry.  In  particular,  the Company is seeking to
          benefit from the experience and expertise of the Employee.

          C.This  Agreement  is intended to reflect  the  agreement  between the
parties.

          Now, therefore, the parties agree as follows:

                                   Article 1.
                                   DEFINITIONS

      The terms set forth below shall be defined as herein for  purposes of this
Agreement.

1.1   "Annual salary"

      This shall mean the guaranteed  Annual Salary that has been referred to in
      section 3.2 of this Agreement.

1.2   "Agreement"

      This shall mean this Employment Agreement.

1.3   "Company Confidentiality Agreement"

     This  shall mean the  Confidentiality  Agreement  signed by the  parties in
connection with this Agreement

1.4   "Company Customers"

      This shall mean all the  existing  customers  and future  customers of the
      Company from time to time.


<PAGE>



1.5   "Cause"

      Cause  shall  exist  if  the  Employee  commits  any  act  of  dishonesty,
      punishable  under  California  or  Federal  law  as  a  felony,  discloses
      Confidential  Information  other than with the  approval  of the  Company;
      consistently   materially   neglects   his  duties  with  respect  to  his
      assignments  after the Company has given written notice and an opportunity
      to improve his  performance  hereunder;  commits a material breach of this
      agreement; or in the event of death or disability.

1.6   "Commence Date"

      This shall mean October 26, 1998.

1.7   "Confidential Information"

      This shall have the  meaning  as  defined in the  Company  Confidentiality
Agreement.

1.8   "Disability"

      This shall mean any  physical or mental  incapacity  which  results in the
      Employee  being unable to materially  perform his regular full time duties
      for 30 (thirty) days out of any 90 (ninety) day period.

1.9   "Signing Bonus"

      This shall mean the sum of $10,000.00  (ten thousand  dollars)  payable to
      Employee upon the Commencement Date.

1.10  "Term"

      This shall mean the period of 2 years commencing on the Commencement  Date
      (the initial  term),  or such further  period as may be agreed between the
      parties in  writing.  The  Company  shall  have the option to extend  this
      Agreement  for an  additional  two  years,  provided  it has given 90 days
      written notice prior to the end of the initial term.

1.11  "Termination Date"

      This  shall  mean  either  the date  upon  which the term ends or, if this
      Agreement is terminated with notice,  the last day of that notice.  If the
      Agreement is terminated  without  notice,  the date of notification of the
      termination.

                                   Article 2.
                             OBLIGATIONS OF EMPLOYEE

      2.1   Services

      Employee  shall hold the position  and title as Director of the  Marketing
and Sales and will be based in New England at a location  chosen by employee but
will have territorial  responsibilities  primarily  throughout the Northeast and

<PAGE>

Southeastern  United States.  Employee shall perform the  assignments and duties
pursuant to the terms and conditions of this Agreement.

2.2   Exclusivity

      For the  Term,  Employee  shall  work only for the  Company  and shall not
perform services of any kind for any person or entity other than the Company. He
agrees to devote full time,  ability,  attention,  energy,  knowledge and skills
solely  and  exclusively  to  performing  the  duties  relating  to the  Company
business.   However,   the  employee   will  be  permitted  to  be  involved  in
father-in-law's  business,  also will be involved in nut business  providing the
Company name is changed and the business does not involve beverages.

2.3   Confidentiality

      Employee shall comply with the Company Confidentiality Agreement.

                                   Article 3.
                            COMPENSATION AND BENEFITS

      3.1   Compensation

      Subject to the terms and  conditions  of this  Agreement,  Employee  shall
receive the compensation as set out herein.

3.2   Annual Salary

      Employee  shall receive a salary of  $125,000.00  (One Hundred Twenty Five
Thousand  Dollars)  per  year.  Said  salary  shall be paid in  equal  bi-weekly
installments.

3.3   Signing Bonus

      Employee  shall  receive a one time  $10,000.00  signing  bonus  when this
Agreement  is signed.  Said bonus shall be fully earned upon the signing of this
Agreement.

3.4   Company Stock

      A  sufficient  number of the  Company's  shares of common  stock  shall be
issued and delivered to the Employee,  upon  execution of this  Agreement,  such
that the Employee will then own 6% of its issued and outstanding  common shares.
Said stock shall be restricted  and contain in its legend,  certain  limitations
which  will  provide  that  said  stock  shall  not  be  assigned,   liquidated,
transferred,  sold or  negotiated  for a  period  of two  years  from  issuance.
Further,  said  stock  shall  be a  non-voting  and  may at any  time  be  sold,
transferred,  assigned,  liquidated,  or otherwise negotiated, in the event of a
sale of more than fifty (50%) percent of the  outstanding  shares of the Company
or after a period of two years.  In the event  that over 50% of the  outstanding
shares of the Company are sold or transferred,  Company agrees to re-purchase or
sell Employee's shares in that transaction.

<PAGE>

      It is further  agreed that said six (6%)  percent  stock  ownership in the
Company  shall not be  diluted  or  increased  as a result of any  action of the
Company.  Employee  shall be entitled to maintain the  equivalent  percentage of
ownership  interest by the addition or deletion in outstanding  issued shares in
the Company, equivalent to six (6%) percent.

      If Employee voluntarily  terminates his employment with the Company during
the restricted  period for any reason other than Employee's  death or disability
or the  Company's  breach of this  Agreement,  all  restricted  stock subject to
restriction at the date of such termination shall automatically be forfeited and
returned to the Company.

      In the event of Employee's  demise or disability  during the period of the
two year  restriction  on said  stock,  the stock  shall inure to the benefit of
Employee's  heirs,  subject to all terms and conditions  set forth herein.  Upon
expiration  of the term,  or upon the Company's  breach of this  agreement,  the
Employee may require the Company to  re-purchase  for cash within 120 days,  the
Employee's  stock for fair market value as  determined  by a mutually  agreed to
third  party.  In the event that third party  cannot be agreed to, both  parties
will  choose  one and  those  two will  choose a third  and the  opinion  of the
majority will be binding.

3.5   Other Payments

      In addition to the Salary payable hereunder, Company shall pay to Employee
the following:

      (a)  Company  credit card will be made  available to the  Employee  with a
           pre-determined  limit, set by the Company, to be used exclusively for
           Company business, and will be subject to satisfactory expense reports
           and receipts submitted to the Company on a monthly basis;
      (b)  reimbursement  for  reasonable  and  necessary  telephone and postage
           expenses, payable in arrears, subject to satisfactory expense reports
           and receipts submitted to the Company on a monthly basis;
      (c)  a two week vacation after each year of service; to be taken at a time
           subject to prior  approval  of the  Company,  but in no event,  shall
           vacation be scheduled in the summer months;
      (d)  a $500.00 (five hundred  dollar) car  allowance,  payable  monthly in
           equal installments.

      Employee  shall be solely  responsible  for  medical,  dental  and/or life
insurance during the term of this agreement.

3.6   Indemnification

      The Company shall  indemnify the Employee to the fullest extent  permitted
by law for all acts taken or required within the scope of his employment.

                                   Article 4.
                                  TERMINATION

4.1   Termination by Company

      This Agreement may be terminated by the Company  without notice for Cause.
This Agreement may also terminate automatically without notice on the occurrence
of the Employee  failing to comply with his obligations  under section 2.2 above
either as a result of death or disability.

<PAGE>

4.2   Obligations upon termination

      Upon termination of this Agreement,  with or without cause, Employee shall
immediately return to the Company all files, records, documents, specifications,
equipment,  and similar items  relating to the business of the Company,  whether
prepared by the Employee or otherwise coming into his possession.

                                   Article 5.
                                     GENERAL

5.1   Entire Agreement

      This Agreement is the final and exclusive  statement of all agreements and
understandings  between the parties with respect to the subject matter described
herein. There are no other agreements,  representations,  warrants or conditions
other than those contained hereunder.

      5.2   Changes, modifications or alterations

      No change, modification or alteration of this Agreement shall be effective
unless in writing and signed by all parties.

      5.3   No Waiver

      No  waiver  of any  provision  of  this  Agreement  or of the  rights  and
obligations  of the parties  shall be effective  unless in writing and signed by
the party  waiving  compliance.  Any such waiver shall be effective  only in the
specific instance and for the specific purpose stated in such writing.

5.4   Severability

      If all or any part of this  Agreement  is found  invalid or  unenforceable
pursuant to judicial decree,  the remainder of this Agreement shall remain valid
and enforceable.

5.5   Governing law

      Governing  law of  this  Agreement  shall  be the  law  of  the  state  of
California. This Agreement is deemed to have been entered into in California and
both parties agree to submit to personal  jurisdiction  of California  state and
federal courts. Any suit brought to enforce this Agreement shall be brought only
in the state or Federal courts of California and each party agrees to service of
process by certified U.S. Mail sent by a registered process server.

<PAGE>

5.6   Notices

      Any notice required or permitted to be given under this Agreement shall be
in writing and shall be deemed to have been given on the date of service,  or on
the 3rd day after mailing by registered or certified mail,  postage pre-paid and
properly addressed, at the following addresses:

       The Company
       East Coast Beverage Corporation
       1750 University Drive, Suite 117
       Coral Springs, FL 33071
      Attn: JohnCalebrese

       The Employee
       Edward Shanahan
       78 Harrington Ridge Road
       Sherborn, MA 01770

Courtesy copies of any notices to the Company shall also be sent to:

       John M. Downer, Esquire
       3080 Bristol Street, Suite 630
       Costa Mesa, CA 92626

       The Law Offices of Steven A. Scott
       728 N.W. 8th Avenue
       P.O. Box 2212
       Gainesville, FL 32601

5.7   Assignment

      This  Agreement is a personal one, being entered into in reliance upon and
in  consideration  of the  singular  personal  skill and  qualifications  of the
Employee.  Employee  shall  therefore  not  voluntarily  or by  operation of law
assign,  subcontract  any  portion of, or  otherwise  transfer  the  obligations
incurred on his part pursuant to the terms of this  Agreement  without the prior
written consent of the Company. Any attempted assignment or transfer by Employee
shall be wholly void.  Company shall have the right to assign this  Agreement to
any affiliated entity or by operation of law.

5.8   Subject Headings

      Subject  headings  of the  articles  and  sections of this  Agreement  are
included  for  convenience  only,  and  shall not  affect  the  construction  or
interpretation of its provisions.

5.9   Preamble; Exhibits

      The  preamble  to  this  Agreement  and the  Exhibits  hereto  are  hereby
incorporated herein by reference.

<PAGE>

5.10  Counterparts

      This Agreement may be executed in one or more counterparts,  each of which
shall be deemed an original,  but all of which taken together  shall  constitute
one agreement.

5.11  Joint Drafting

      This  agreement  shall be  deemed  to have  been  drafted  by the  parties
jointly.

5.12  Advice of Counsel

      Employee has been given an opportunity to consult with independent counsel
of its choice prior to executing this  Agreement.  Employee has been advised and
encouraged not to execute this Agreement without first consulting with counsel.

5.13  Reservation of Management Rights

      Except as expressly provided herein, the Company exclusively  reserves all
inherent rights and responsibilities including, but not limited to, the right to
promulgate  rules and regulations  necessary for the  management,  operation and
supervision of the Company and its business.

5.14  Legal Fees

      If any litigation results from this Agreement, the non-prevailing party in
such litigation shall pay all of the prevailing  party's attorney fees and costs
actually  incurred,  regardless  of any  applicable  determination  of any court
concerning the reasonableness of the amount thereof. It is the express intent of
the parties that,  under all  circumstances,  the prevailing party shall recover
all attorney's  fees actually  incurred in bringing or defending such action and
in enforcing any judgement or award granted therein.

EAST COAST BEVERAGE CORPORATION

By: /s/ John Calebrese

Name. John Calebrese
Title: President
Date: 10-10-98

EMPLOYEE

     /s/ Edward Shanahan
Name:  Edward Shanahan

Date:  10-22-98




<PAGE>




                              ADDENDUM TO EMPLOYMENT AGREEMENT

     Addendum to Employment  Agreement by and between East Coast  Beverage Corp.
(the "Company") and Edward Shanahan (the "Employee") dated October 22, 1998

      Whereas, the Company plans a reverse merger with a public entity;

     Whereas,  the Company is seeking to raise  additional  capital  through the
private placement of its common stock;

      Whereas,  the  Company  and the  Employee  agree to modify the  Employment
      Agreement as follows:

      Article 3.4 Company Stock

      Change 6% of the  Company's  restricted  and  non-voting  common  stock to
      195,0000 shares of the Company's restricted and non-voting common stock.

      AGREED AND ACCEPTED THIS 26 day of August, 1999 by and between

      East Coast Beverage Corp.          Employee


     /s/ John Calebrese                  /s/ Edward Shanahan
     John Calebrese, CEO                 Edward Shanahan





<PAGE>


                              EMPLOYMENT AGREEMENT



      This  agreement  ("Agreement")  is entered into on the date last set forth
below by and between  EAST COAST  BEVERAGE  CORPORATION,  a Florida  corporation
("Company") on the one hand, and John Daumeyer,  ("Employee") on the other,  and
is made with reference to the following facts.

          A.The  Company is in the  business  of  manufacturing,  marketing  and
          selling various  flavored  beverages and related products and supplies
          both  nationally  and  internationally,  in  food  and  other  related
          industries.

          B.The Employee has experience and expertise in the marketing and sales
          of such,  or  similar,  products  of the  Company  to  businesses  and
          customers in the industry.  In  particular,  the Company is seeking to
          benefit from the experience and expertise of the Employee.

          C.This  Agreement  is intended to reflect  the  agreement  between the
parties.

          Now, therefore, the parties agree as follows:

                                   Article 1.
                                   DEFINITIONS

      For convenience, certain terms are defined in Article 1 of this Agreement.
      Where any  terms so  defined  are also  defined  in any  state or  federal
      legislation,  the term as used  herein  shall have the  meaning  stated in
      Article 1.

1.1   "Annual salary"

      This shall mean the guaranteed  Annual Salary that has been referred to in
      section 3.2 of this Agreement.

1.2   "Agreement"

      This shall mean this Employment Agreement.

1.3   "East Coast Beverage Corp. Company Confidentiality Agreement"

      This shall mean the Company's most current Confidentiality  Agreement that
      all of its employees and consultants are required to sign.

1.4   "Company Customers"

      This shall mean all the existing  customers and  prospective  customers of
the Company.


<PAGE>



1.5   "Cause"

      Cause shall exist if the Employee commits any act of dishonesty, discloses
      Confidential  Information other than with the approval of the Company;  is
      guilty of misconduct; consistently neglects his duties with respect to his
      assignments  after the Company has given written notice and an opportunity
      to improve his performance hereunder,  commits a breach of this agreement;
      or in the event of death or disability.

1.6   "Commence Date"

      This shall mean November 2, 1998.

1.7   "Confidential Information"

      This shall have the  meaning  as  defined in the  Company  Confidentiality
Agreement.

1.8   "Disability"

      This shall mean any  physical or mental  incapacity  which  results in the
      Employee  being  unable to  satisfactorily  perform his regular  full time
      duties for 30 (thirty) days out of any 90 (ninety) day period.

1.9   "Term"

      This shall mean the period of 2 years commencing on the Commencement Date,
      or such further period as may be agreed between the parties in writing.

1.10  "Termination Date"

      This  shall  mean  either  the date  upon  which the term ends or, if this
      Agreement is terminated with notice,  the last day of that notice.  If the
      Agreement is terminated  without  notice,  the date of notification of the
      termination.

                                   Article 2.
                             OBLIGATIONS OF EMPLOYEE

      2.1   Services

      Employee shall perform the  assignments  and duties  pursuant to the terms
and conditions of this Agreement.  These duties shall include,  but shall not be
limited to, those items listed in Exhibit A, which is attached hereto.

2.2   Exclusivity

      For the  Term,  Employee  shall  work only for the  Company  and shall not
perform services of any kind for any person or entity other than the Company. He
agrees to devote full time,  ability,  attention,  energy,  knowledge and skills
solely  and  exclusively  to  performing  the  duties  relating  to the  Company
business.

<PAGE>

2.3   Confidentiality

      Employee shall execute the Company Confidentiality  Agreement presently in
effect and any subsequent, and similar Agreement of the Company.

                                   Article 3.
                            COMPENSATION AND BENEFITS

      3.1   Compensation

      Subject to the terms and  conditions  of this  Agreement,  Employee  shall
receive the compensation as set out herein.

3.2   Annual Salary

      Employee  shall  receive  a salary of  $95,000.00  (Ninety  Five  Thousand
Dollars)  per  year.  Said  salary  shall  be paid  in  equal  installments,  as
determined by the Company, but no less than monthly.

3.3   Company Stock

      The Company  shall issue to the  Employee,  the  equivalent  of a four (4)
percent interest of common stock.  Said stock shall be restricted and contain in
its legend,  certain limitations which will provide that said stock shall not be
assigned,  liquidated,  transferred,  sold or  negotiated  for a period of three
years from issuance.  Further, said stock shall be non-voting and shall be sold,
transferred,  assigned,  liquidated or otherwise  negotiated,  in the event of a
sale of more than  seventy-five  (75%) percent of the outstanding  shares of the
Company  or after a period of two  years.  Further  said  stock  shall be issued
thirty (30) days after execution of contract.

3.4   Other Payments

      In addition to the Salary payable hereunder, Company shall pay to Employee
the following:

      (a)  Company  credit card will be made  available to the  Employee  with a
           pre-determined  limit, set by the Company, to be used exclusively for
           Company business, and will be subject to satisfactory expense reports
           and receipts submitted to the Company on a monthly basis;
      (b)  reimbursement  for  reasonable  and  necessary  telephone and postage
           expenses, payable in arrears, subject to satisfactory expense reports
           and receipts submitted to the Company on a monthly basis;
      (c)  a two week vacation after each year of service; to be taken at a time
           subject to prior  approval  of the  Company,  but in no event,  shall
           vacation be scheduled in the summer months;
      (d)  a $500.00 (five hundred dollar) monthly  automobile  allowance,  with
           the  Employee  responsible  for any and all  cost in  excess  of that
           amount.

<PAGE>

     (e)  performance  clause to earn twenty ($.20) cents per case per quarter;
      (f) a one time signing bonus of seven  thousand  five hundred  ($7,500.00)
          dollars at the commencement of the agreement.

      Employee  shall be solely  responsible  for  medical,  dental  and/or life
insurance during the term of this agreement.

                                   Article 4.
                                   TERMINATION

4.1   Termination by Company

      This Agreement may be terminated by the Company  without notice for Cause.
This Agreement may also terminate automatically without notice on the occurrence
of the Employee  failing to comply with his obligations  under section 2.2 above
either as a result of death or disability or other incapacity or reason.

4.2   Obligations upon termination

      Upon termination of this Agreement,  with or without cause, Employee shall
immediately return to the Company all files, records, documents, specifications,
equipment,  and similar items  relating to the business of the Company,  whether
prepared by the Employee or otherwise coming into his possession.

                                   Article 5.
                                     GENERAL

5.1   Entire Agreement

      This Agreement is the final and exclusive  statement of all agreements and
understandings  between the parties with respect to the subject matter described
herein. There are no other agreements,  representations,  warrants or conditions
other than those contained hereunder.

      5.2   Changes, modifications or alterations

      No change, modification or alteration of this Agreement shall be effective
unless in writing and signed by all parties.

      5.3   No Waiver

      No  waiver  of any  provision  of  this  Agreement  or of the  rights  and
obligations  of the parties  shall be effective  unless in writing and signed by
the party  waiving  compliance.  Any such waiver shall be effective  only in the
specific instance and for the specific purpose stated in such writing.

5.4   Severability

      If all or any part of this  Agreement  is found  invalid or  unenforceable
pursuant to judicial decree,  the remainder of this Agreement shall remain valid
and enforceable.

<PAGE>

5.5   Governing law

      Governing  law of  this  Agreement  shall  be the  law  of  the  state  of
California. This Agreement is deemed to have been entered into in California and
both parties agree to submit to personal  jurisdiction  of California  state and
federal courts. Any suit brought to enforce this Agreement shall be brought only
in the state or Federal courts of California and each party agrees to service of
process by certified U.S. Mail sent by a registered process server.

5.6   Notices

      Any notice required or permitted to be given under this Agreement shall be
in writing and shall be deemed to have been given on the date of service,  or on
the 3rd day after mailing by registered or certified mail,  postage pre-paid and
properly addressed, at the following addresses:

       The Company
       East Coast Beverage Corporation
       1750 University Drive, Suite 117
       Coral Springs, FL 33071
       Attn: JohnCalebrese

       The Employee
       John Daumeyer
       8621 Brookridge Drive
       West Chester, OH 45069

Courtesy copies of any notices to the Company shall also be sent to:

       John M. Downer, Esquire
       3080 Bristol Street, Suite 630
       Costa Mesa, CA 92626

5.7   Assignment

      This  Agreement is a personal one, being entered into in reliance upon and
in  consideration  of the  singular  personal  skill and  qualifications  of the
Employee.  Employee  shall  therefore  not  voluntarily  or by  operation of law
assign,  subcontract  any  portion of, or  otherwise  transfer  the  obligations
incurred on his part pursuant to the terms of this  Agreement  without the prior
written consent of the Company. Any attempted assignment or transfer by Employee
shall be wholly void.  Company shall have the right to assign this  Agreement to
any affiliated entity or by operation of law.

5.8   Subject Headings

      Subject  headings  of the  articles  and  sections of this  Agreement  are
included  for  convenience  only,  and  shall not  affect  the  construction  or
interpretation of its provisions.



<PAGE>


5.9   Preamble; Exhibits

      The  preamble  to  this  Agreement  and the  Exhibits  hereto  are  hereby
incorporated herein by reference.

5.10  Counterparts

      This Agreement may be executed in one or more counterparts,  each of which
shall be deemed an original,  but all of which taken together  shall  constitute
one agreement.

5.11  Joint Drafting

      This  agreement  shall be  deemed  to have  been  drafted  by the  parties
jointly.

5.12  Advice of Counsel

      Employee has been given an opportunity to consult with independent counsel
of its choice prior to executing this  Agreement.  Employee has been advised and
encouraged not to execute this Agreement without first consulting with counsel.

5.13  Reservation of Management Rights

      Except as expressly provided herein, the Company exclusively  reserves all
inherent rights and responsibilities including, but not limited to, the right to
promulgate  rules and regulations  necessary for the  management,  operation and
supervision of the Company and its business.


EAST COAST BEVERAGE CORPORATION

By: /s/ John Calebrese

Name. John Calebrese
Title: President
Date: 10-10-98

EMPLOYEE

/s/ John Daumeyer

Name:  John Daumeyer
Date:  10-7-98
ECBC Employ Agree John Daumeyer 2-00

<PAGE>


                        ADDENDUM TO EMPLOYMENT AGREEMENT

     Addendum to Employment  Agreement by and between East Coast  Beverage Corp.
(the "Company") and John Daumeyer (the "Employee") dated October 7, 1998

      Whereas, the Company plans a reverse merger with a public entity;

     Whereas,  the Company is seeking to raise  additional capital  through the
private placement of its common stock;

      Whereas,  the  Company  and the  Employee  agree to modify the  Employment
      Agreement as follows:

      Article 3.3 Company Stock

      Change 4% of the  Company's  restricted  and  non-voting  common  stock to
      130,0000 shares of the Company's restricted and non-voting common stock.

      AGREED AND ACCEPTED THIS 26 day of August, 1999 by and between

      East Coast Beverage Corp.          Employee


   /s/ John Calebrese                   /s/ John Daumeyer
  John Calebrese, CEO                   John Daumeyer





<PAGE>




                              EMPLOYMENT AGREEMENT



      This  agreement  ("Agreement")  is entered into on the date last set forth
below by and between  EAST COAST  BEVERAGE  CORPORATION,  a Florida  corporation
("Company") on the one hand, and Perry Maxwell,  ("Employee") on the other,  and
is made with reference to the following facts.

          A.The  Company is in the  business  of  manufacturing,  marketing  and
          selling various  flavored  beverages and related products and supplies
          both  nationally  and  internationally,  in  food  and  other  related
          industries.

          B.The Employee has experience and expertise in the marketing and sales
          of such,  or  similar,  products  of the  Company  to  businesses  and
          customers in the industry.  In  particular,  the Company is seeking to
          benefit from the experience and expertise of the Employee.

          C.This  Agreement  is intended to reflect  the  agreement  between the
parties.

          Now, therefore, the parties agree as follows:

                                   Article 1.
                                   DEFINITIONS

      For convenience, certain terms are defined in Article 1 of this Agreement.
      Where any  terms so  defined  are also  defined  in any  state or  federal
      legislation,  the term as used  herein  shall have the  meaning  stated in
      Article 1.

1.1   "Annual salary"

      This shall mean the guaranteed  Annual Salary that has been referred to in
      section 3.2 of this Agreement.

1.2   "Agreement"

      This shall mean this Employment Agreement.

1.3   "East Coast Beverage Corp. Company Confidentiality Agreement"

      This shall mean the Company's most current Confidentiality  Agreement that
      all of its employees  and  consultants  are required to sign  (attached to
      this Agreement).

1.4   "Company Customers"

      This shall mean all the existing customers and prospective  customers with
      whom the Company has established a relationship.


<PAGE>



1.5   "Cause"

      Cause shall exist if the Employee commits any act of dishonesty, discloses
      Confidential  Information other than with the approval of the Company;  is
      guilty of misconduct; consistently neglects his duties with respect to his
      assignments  after the Company has given written notice and an opportunity
      to improve his performance hereunder,  commits a breach of this agreement;
      or in the event of death or disability.

1.6   "Commence Date"

      This shall mean November 2, 1998.

1.7   "Confidential Information"

      This shall have the  meaning  as  defined in the  Company  Confidentiality
Agreement.

1.8   "Disability"

      This shall mean any  physical or mental  incapacity  which  results in the
      Employee  being  unable to  satisfactorily  perform his regular  full time
      duties for 30 (thirty) days out of any 90 (ninety) day period.

1.9   "Term"

      This shall mean the period of 2 years commencing on the Commencement Date,
      or such further period as may be agreed between the parties in writing.

1.10  "Termination Date"

      This  shall  mean  either  the date  upon  which the term ends or, if this
      Agreement is terminated with notice,  the last day of that notice.  If the
      Agreement is terminated  without  notice,  the date of notification of the
      termination.

                                         Article 2.
                                  OBLIGATIONS OF EMPLOYEE

      2.1   Services

      Employee shall perform the  assignments  and duties  pursuant to the terms
and conditions of this Agreement.  These duties shall include,  but shall not be
limited  to,  those  items  listed  in  Exhibit  A,  which is  attached  hereto.
Additional duties may be added by mutual consent.

2.2   Exclusivity

      For the  Term,  Employee  shall  work only for the  Company  and shall not
perform services of any kind for any person or entity other than the Company. He
agrees to devote full time,  ability,  attention,  energy,  knowledge and skills
solely  and  exclusively  to  performing  the  duties  relating  to the  Company
business.

<PAGE>

2.3   Confidentiality

      Employee shall execute the Company Confidentiality  Agreement presently in
effect and any subsequent, and similar Agreement of the Company.

                                   Article 3.
                            COMPENSATION AND BENEFITS

      3.1   Compensation

      Subject to the terms and  conditions  of this  Agreement,  Employee  shall
receive the compensation as set out herein.

3.2   Annual Salary

      Employee  shall  receive  a salary of  $85,000.00  (Eighty  Five  Thousand
Dollars) per year. Said salary shall be paid in equal  installments,  bi-weekly,
as determined by the Company, but no less than monthly.

3.3   Company Stock

      The Company  shall issue to the  Employee,  the  equivalent  of a four (4)
percent interest of common stock.  Said stock shall be restricted and contain in
its legend,  certain limitations which will provide that said stock shall not be
assigned,  liquidated,  transferred,  sold or  negotiated  for a period of three
years from issuance.  Further, said stock shall be non-voting and shall be sold,
transferred,  assigned,  liquidated or otherwise  negotiated,  in the event of a
sale of more than  seventy-five  (75%) percent of the outstanding  shares of the
Company  or after a period of two  years.  Further  said  stock  shall be issued
thirty (30) days after execution of contract.

3.4   Other Payments

      In addition to the Salary payable hereunder, Company shall pay to Employee
the following:

      (a)  Company  credit card will be made  available to the  Employee  with a
           pre-determined  limit, set by the Company, to be used exclusively for
           Company business, and will be subject to satisfactory expense reports
           and receipts submitted to the Company on a monthly basis;
      (b)  reimbursement  for  reasonable  and  necessary  telephone and postage
           expenses, payable in arrears, subject to satisfactory expense reports
           and receipts submitted to the Company on a monthly basis;
      (c)  a two week vacation after each year of service; to be taken at a time
           subject to prior  approval  of the  Company,  but in no event,  shall
           vacation be scheduled in the summer months;
      (d)  a $500.00 (five hundred dollar) monthly  automobile  allowance,  with
           the  Employee  responsible  for any and all  cost in  excess  of that
           amount.
<PAGE>


      (e)  performance  clause to earn twenty ($.20) cents per case per quarter;
      (f) a one time signing bonus of seven  thousand  five hundred  ($7,500.00)
      dollars at
           the commencement of the agreement.

      Employee  shall be solely  responsible  for  medical,  dental  and/or life
insurance during the term of this agreement.

                                   Article 4.
                                   TERMINATION

4.1   Termination by Company

      This Agreement may be terminated by the Company  without notice for Cause.
This Agreement may also terminate automatically without notice on the occurrence
of the Employee  failing to comply with his obligations  under section 2.2 above
either as a result of death or disability or other incapacity or reason.

4.2   Obligations upon termination

      Upon termination of this Agreement,  with or without cause, Employee shall
immediately return to the Company all files, records, documents, specifications,
equipment,  and similar items  relating to the business of the Company,  whether
prepared by the Employee or otherwise coming into his possession.

                                   Article 5.
                                     GENERAL

5.1   Entire Agreement

      This Agreement including the confidentiality agreement and Exhibit "A", is
the final and exclusive  statement of all agreements and understandings  between
the parties with respect to the subject matter  described  herein.  There are no
other  agreements,  representations,  warrants  or  conditions  other than those
contained hereunder.

      5.2   Changes, modifications or alterations

      No change, modification or alteration of this Agreement shall be effective
unless in writing and signed by all parties.

      5.3   No Waiver

      No  waiver  of any  provision  of  this  Agreement  or of the  rights  and
obligations  of the parties  shall be effective  unless in writing and signed by
the party  waiving  compliance.  Any such waiver shall be effective  only in the
specific instance and for the specific purpose stated in such writing.

<PAGE>

5.4   Severability

      If all or any part of this  Agreement  is found  invalid or  unenforceable
pursuant to judicial decree,  the remainder of this Agreement shall remain valid
and enforceable.

5.5   Governing law

      Governing  law of  this  Agreement  shall  be the  law  of  the  state  of
California. This Agreement is deemed to have been entered into in California and
both parties agree to submit to personal  jurisdiction  of California  state and
federal courts. Any suit brought to enforce this Agreement shall be brought only
in the state or Federal courts of California and each party agrees to service of
process by certified U.S. Mail sent by a registered process server.

5.6   Notices

      Any notice required or permitted to be given under this Agreement shall be
in writing and shall be deemed to have been given on the date of service,  or on
the 3rd day after mailing by registered or certified mail,  postage pre-paid and
properly addressed, at the following addresses:

             The Company
       East Coast Beverage Corporation
       1750 University Drive, Suite 117
       Coral Springs, FL 33071
      Attn: John Calebrese

      The Employee
       Perry Maxwell
       2679 Corey Place
       San Ramon, CA 94583

Courtesy copies of any notices to the Company shall also be sent to:

       John M. Downer, Esquire
       3080 Bristol Street, Suite 630
       Costa Mesa, CA 92626

5.7   Assignment

      This  Agreement is a personal one, being entered into in reliance upon and
in  consideration  of the  singular  personal  skill and  qualifications  of the
Employee.  Employee  shall  therefore  not  voluntarily  or by  operation of law
assign,  subcontract  any  portion of, or  otherwise  transfer  the  obligations
incurred on his part pursuant to the terms of this  Agreement  without the prior
written consent of the Company. Any attempted assignment or transfer by Employee
shall be wholly void.  Company shall have the right to assign this  Agreement to
any affiliated entity or by operation of law.

5.8   Subject Headings

      Subject  headings  of the  articles  and  sections of this  Agreement  are
included  for  convenience  only,  and  shall not  affect  the  construction  or
interpretation of its provisions.



<PAGE>


5.9   Preamble; Exhibits

      The  preamble  to  this  Agreement  and the  Exhibits  hereto  are  hereby
incorporated herein by reference.

5.10  Counterparts

      This Agreement may be executed in one or more counterparts,  each of which
shall be deemed an original,  but all of which taken together  shall  constitute
one agreement.

5.11  Joint Drafting

      This  agreement  shall be  deemed  to have  been  drafted  by the  parties
jointly.

5.12  Advice of Counsel

      Employee has been given an opportunity to consult with independent counsel
of its choice prior to executing this  Agreement.  Employee has been advised and
encouraged not to execute this Agreement without first consulting with counsel.

5.13  Reservation of Management Rights

      Except as expressly provided herein, the Company exclusively  reserves all
inherent rights and responsibilities including, but not limited to, the right to
promulgate  rules and regulations  necessary for the  management,  operation and
supervision of the Company and its business.


EAST COAST BEVERAGE CORPORATION

By: /s/ John Calebrese

Name. John Calebrese
Title: President
Date: 10-10-98

EMPLOYEE

/s/ Perry Maxwell
Name:  Perry Maxwell

Date:  10-13-98


<PAGE>


                        ADDENDUM TO EMPLOYMENT AGREEMENT

     Addendum to Employment  Agreement by and between East Coast  Beverage Corp.
(the "Company") and Perry Maxwell (the "Employee") dated October 13, 1998

      Whereas, the Company plans a reverse merger with a public entity;

     Whereas,  the Company is seeking to raise  additional  capital  through the
private placement of its common stock;

      Whereas,  the  Company  and the  Employee  agree to modify the  Employment
      Agreement as follows:

      Article 3.3 Company Stock

      Change 4% of the  Company's  restricted  and  non-voting  common  stock to
      130,0000 shares of the Company's restricted and non-voting common stock.

      AGREED AND ACCEPTED THIS 26 day of August, 1999 by and between

      East Coast Beverage Corp.               Employee


     /s/ John Calebrese                       /s/ Perry Maxwell
     John Calebrese, CEO                      Perry Maxwell


<PAGE>




                              EMPLOYMENT AGREEMENT


      This  agreement  (the  "Agreement")  is entered into on the date set forth
below by and  between  EAST  COAST  BEVERAGE  CORPORATION,  a  corporation  (the
"Company") on the one hand, and Drew Carver (the  "Employee") on the other,  and
is made with reference to the following facts.

A. The  Company is in the  business  of  manufacturing,  marketing  and  selling
various flavored beverages and related products and supplies both nationally and
internationally, in food and other related industries.

B. The Employee has experience and expertise in the marketing and sales of such,
or similar, products of the Company to businesses and customers in the industry.
In  particular,  the  Company  is seeking to  benefit  from the  experience  and
expertise of the Employee.

C. This Agreement is intended to reflect the agreement between the parties.

Now, therefore, the parties agree as follows:

                                   Article 1.
                                   DEFINITIONS

      For convenience, certain terms are defined in Article 1 of this Agreement.
Where any terms so defined are also defined in any state or federal legislation,
the terms as used herein shall have the meaning stated in Article 1.

1.1   "Annual salary"

This  shall mean the  guaranteed  Annual  Salary  that has been  referred  to in
section 3.2 of this Agreement.

1.2   "Agreement"

This shall mean this Employment Agreement.

                                   Article 2.
                             OBLIGATIONS OF EMPLOYEE

2.1   Services

      Employee shall perform the  assignments  and duties  pursuant to the terms
and conditions of this Agreement.  These duties shall include,  but shall not be
limited to, those items listed in Exhibit A, which is attached hereto.



<PAGE>


2.2   Exclusivity

      For the  Term,  Employee  shall  work only for the  Company  and shall not
perform services of any kind for any person or entity other than the Company. He
agrees to devote full time,  ability,  attention,  energy,  knowledge and skills
solely  and  exclusively  to  performing  the  duties  relating  to the  Company
business.

2.3   Confidentiality

      Employee shall execute the Company Confidentiality  Agreement presently in
effect and any subsequent, and similar Agreement of the Company.

                                   Article 3.
                            COMPENSATION AND BENEFITS

      3.1   Compensation

      Subject to the terms and  conditions  of this  Agreement,  Employee  shall
receive the compensation as set out herein.

3.2   Annual Salary

      Employee  shall  receive  a salary  of  $95,000.00  (Ninety-Five  Thousand
Dollars)  per year.  Said  salary  shall be  divided in equal  installments,  as
determined by the Company, but no less than monthly.

3.3   Company Stock

      The Company  shall issue to the  Employee  the  equivalent  of a four (4%)
percent interest of common stock.  Said stock shall be restricted and contain in
its legend,  certain limitations which will provide that said stock shall not be
assigned,  liquidated,  transferred,  sold or  negotiated  for a period of three
years from issuance.  Further,  said stock shall be a non-voting stock and shall
only be sold, transferred,  assigned, liquidated or otherwise negotiated, in the
event of a sale of more  than  seventy-five  (75%)  percent  of the  outstanding
shares of the Company or after a period of two years.  Further  said stock shall
be issued thirty (30) days after execution of contract

3.4   Other Payments

      In addition to the Salary payable hereunder, Company shall pay to Employee
the following:

      (a)  Company  credit card will be made  available to the  Employee  with a
           pre-determined  limit, set by the Company, to be used exclusively for
           Company business, and will be subject to satisfactory expense reports
           and receipts submitted to the Company on a monthly basis;
      (b)  reimbursement  for  reasonable  and  necessary  telephone and postage
           expenses, payable in arrears, subject to satisfactory expense reports
           and receipts submitted to the Company on a monthly basis;

<PAGE>

      (c)  a two week vacation after each year of service; to be taken at a time
           subject to prior  approval  of the  Company,  but in no event,  shall
           vacation be scheduled in the summer months;
      (d)  a $500.00 (five hundred dollar) monthly  automobile  allowance,  with
           the  Employee  responsible  for any and all  costs in  excess of that
           amount;
      (e)  performance  clause to earn twenty ($.20) cents per case per quarter;
      (f) a one time  signing  bonus  often  thousand  ($10,000)  dollars at the
      commencement of
           the agreement.

      Employee  shall be solely  responsible  for  medical,  dental  and/or life
insurance during the term of this agreement.

                                   Article 4.
                                   TERMINATION

4.1   Termination by Company

      This Agreement may be terminated by the Company  without notice for Cause.
This Agreement may also terminate automatically without notice on the occurrence
of the Employee  failing to comply with his obligations  under section 2.2 above
either as a result of death, Disability, or other incapacity or reason.

4.2   Obligations upon termination

      Upon termination of this Agreement,  with or without cause, Employee shall
immediately return to the Company all files, records, documents,  specifications
equipment,  and similar items  relating to the business of the Company,  whether
prepared by the Employee or otherwise coming into his possession.

                                   Article 5.
                                     GENERAL

5.1   Entire Agreement

      This Agreement is the final and exclusive  statement of all agreements and
understandings  between the parties with respect to the subject matter described
herein. There are no other agreements,  representations,  warrants or conditions
other than those contained hereunder.

      5.2   Changes, modifications or alterations

      No Change, modification or alteration of this Agreement shall be effective
unless in writing and signed by all parties.

      5.3   No Waiver

      No  waiver  of any  provision  of  this  Agreement  or of the  rights  and
obligations  of the parties  shall be effective  unless in writing and signed by
the party  waiving  compliance.  Any such waiver shall be effective  only in the
specific instance and for the specific purpose stated in such writing.

<PAGE>

5.4   Severability

      If all or any part of this  Agreement  is found  invalid or  unenforceable
pursuant to judicial decree,  the remainder of this Agreement shall remain valid
and enforceable.

5.5   Governing law

      Governing  law of  this  Agreement  shall  be the  law  of  the  state  of
California. This Agreement is deemed to have been entered into in California and
both parties agree to submit to personal  jurisdiction  of California  state and
federal courts. Any suit brought to enforce this Agreement shall be brought only
in the state or Federal courts of California and each party agrees to service of
process by certified U.S. Mail sent by a registered process server.

5.6   Notices

      Any notice required or permitted to be given under this Agreement shall be
in writing and shall be deemed to have been given on the date of service,  or on
the 3rd day after mailing by registered or certified mail,  postage pre-paid and
properly addressed, at the following addresses:

       The Company
       East Coast Beverage Corporation
       1750 University Drive, Suite 117
       Coral Springs, FL 33071
      Attn: JohnCalebrese

       The Employee
       Drew Carver
       3852 E. Kersan
       Phoenix, AZ 85044

Courtesy copies of any notices to the Company shall also be sent to:

       John M. Downer, Esquire
       3080 Bristol Street, Suite 630
       Costa Mesa, CA 92626

5.7   Assignment

      This  Agreement is a personal one, being entered into in reliance upon and
in  consideration  of the  singular  personal  skill and  qualifications  of the
Employee.  Employee  shall  therefore  not  voluntarily  or by  operation of law
assign,  subcontract  any  portion of, or  otherwise  transfer  the  obligations
incurred on his part pursuant to the terms of this  Agreement  without the prior
written consent of the Company. Any attempted assignment or transfer by Employee
shall be wholly void.  Company shall have the right to assign this  Agreement to
any affiliated entity or by operation of law.

<PAGE>

5.8   Subject Headings

      Subject  headings  of the  articles  and  sections of this  Agreement  are
included  for  convenience  only,  and  shall not  affect  the  construction  or
interpretation of its provisions.

5.9   Preamble; Exhibits

      The  preamble  to  this  Agreement  and the  Exhibits  hereto  are  hereby
incorporated herein by reference.

5.10  Counterparts

      This Agreement may be executed in one or more counterparts,  each of which
shall be deemed an original,  but all of which taken together  shall  constitute
one agreement.

5.11  Joint Drafting

      This  agreement  shall be  deemed  to have  been  drafted  by the  parties
jointly.

5.12  Advice of Counsel

      Employee has been given an opportunity to consult with independent counsel
of its choice prior to executing this  Agreement.  Employee has been advised and
encouraged not to execute this Agreement without first consulting with counsel.

5.13  Reservation of Management Rights

      Except as expressly provided herein, the Company exclusively  reserves all
inherent rights and responsibilities including, but not limited to, the right to
promulgate  rules and regulations  necessary for the  management,  operation and
supervision of the Company and its business.

EAST COAST BEVERAGE CORPORATION

By: /s/ John Calebrese

Name. John Calebrese
Title: President
Date: 10-10-98

EMPLOYEE

/s/ Drew Carver
Name:  Drew Carver

Date:  10-8-98


<PAGE>







                                   EXHIBIT "A"

                           (EMPLOYEE JOB DESCRIPTION)

                      VICE PRESIDENT - BUSINESS DEVELOPMENT

<PAGE>


                        ADDENDUM TO EMPLOYMENT AGREEMENT

     Addendum to Employment  Agreement by and between East Coast  Beverage Corp.
(the
"Company"), and Drew Carver (the "Employee") dated October 8, 1998.

       Whereas, the Company plans a reverse merger with a public entity;

     Whereas,  the Company is seeking to raise  additional  capital  through the
private placement of its common stock;

       Whereas,  the  Company  and  Employee  agree  to  modify  the  Employment
       Agreement as follows:

       Article 3.3 Company Stock

       Change 4% of the  Company's  restricted  and  non-voting  common stock to
130,000 shares of the Company's restricted and non-voting common stock.

       AGREED AND ACCEPTED THIS 26 day of August, 1999 by and between:

       East Coast Beverage Corp.             Employee:

       /s/ John Calebrese                    /s/ Drew Carver
       John Calebrese, CEO                   Drew Carver





                              CONSENT OF ATTORNEYS


Reference is made to the  Registration  Statement of East Coast  Beverage  Corp.
(the  "Company"),  whereby  certain selling  shareholders  propose to sell up to
2,447,841  shares  of the  Company's  common  stock.  Reference  is also made to
Exhibit 5 included in the Registration Statement relating to the validity of the
securities proposed to be sold.

We hereby  consent to the use of our  opinion  concerning  the  validity  of the
securities proposed to be sold.


Very truly yours,
HART & TRINEN
William T. Hart

Denver, Colorado
February 22, 2000






                             CONSENT OF INDEPENDENT
                           CERTIFIED PUBLIC ACCOUNTANT


We consent to the use in this Registration  Statement on Form SB-2 of our report
dated  October 22,  1999,  relating to the  financial  statements  of East Coast
Beverage  Corporation,  and to the  reference  to our  Firm  under  the  caption
"Experts" in such Registration Statement.




                                                KAUFMAN, ROSSIN & CO., P.A.

Miami, Florida
February 16, 2000



<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0001031425
<NAME>                        East Coast Beverage Corp.
<MULTIPLIER>                                  1
<CURRENCY>                                    US

<S>                             <C>
<PERIOD-TYPE>                                  12-MOS
<FISCAL-YEAR-END>                              Dec-31-1998
<PERIOD-START>                                 Jan-1-1998
<PERIOD-END>                                   Dec-31-1998
<EXCHANGE-RATE>                                1
<CASH>                                         2,485
<SECURITIES>                                   0
<RECEIVABLES>                                  337,138
<ALLOWANCES>                                   0
<INVENTORY>                                    1,211,086
<CURRENT-ASSETS>                               1,560,709
<PP&E>                                         24,619
<DEPRECIATION>                                 1,001
<TOTAL-ASSETS>                                 1,751,922
<CURRENT-LIABILITIES>                          2,489,739
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       500
<OTHER-SE>                                     (738,317)
<TOTAL-LIABILITY-AND-EQUITY>                   1,751,922
<SALES>                                        478,066
<TOTAL-REVENUES>                               478,066
<CGS>                                          344,493
<TOTAL-COSTS>                                  871,890
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                (738,317)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (738,317)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (738,317)
<EPS-BASIC>                                  (0.09)
<EPS-DILUTED>                                  (0.09)


</TABLE>

<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0001031425
<NAME>                        East Coast Beverage Corp.
<MULTIPLIER>                                  1
<CURRENCY>                                    US

<S>                             <C>
<PERIOD-TYPE>                                  9-MOS
<FISCAL-YEAR-END>                              Dec-31-2000
<PERIOD-START>                                 Jan-1-1999
<PERIOD-END>                                   Dec-31-1999
<EXCHANGE-RATE>                                1
<CASH>                                         89,696
<SECURITIES>                                   0
<RECEIVABLES>                                  1,523,928
<ALLOWANCES>                                   0
<INVENTORY>                                    1,316,553
<CURRENT-ASSETS>                               3,387,339
<PP&E>                                         1,031,477
<DEPRECIATION>                                 24,357
<TOTAL-ASSETS>                                 4,418,248
<CURRENT-LIABILITIES>                          2,200,289
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       500
<OTHER-SE>                                     650,033
<TOTAL-LIABILITY-AND-EQUITY>                   4,418,248
<SALES>                                        5,179,189
<TOTAL-REVENUES>                               5,179,189
<CGS>                                          3,681,520
<TOTAL-COSTS>                                  1,427,926
<OTHER-EXPENSES>                               420,541
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                (350,798)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (350,798)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (350,798)
<EPS-BASIC>                                  (0.05)
<EPS-DILUTED>                                  (0.05)




</TABLE>


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