AURORA FOODS INC
8-K, 1998-01-30
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C. 20549


                      ___________________________________

                                   FORM 8-K

                                CURRENT REPORT
                    PURSUANT TO SECTION 13 OR 15(d) OF THE
                      SECURITIES AND EXCHANGE ACT OF 1934

          Date of report (Date of earliest event reported)   January 16, 1998

                               AURORA FOODS INC.

              (Exact Name of Registrant as Specified in Charter)

        DELAWARE                        33-24715               13-3921934
      (State or Other                (Commission File        (IRS Employer
     Jurisdiction of Incorporation     Number)             Identification No.) 

  
          445 Hutchinson Ave. Ste. 960, Columbus, Ohio           43235
         (Address of Principal Executive Offices)             (Zip Code)

                                (614) 436-8600
             (Registrant's telephone number, including area code)


                                      N/A
         (Former Name or Former Address, if Changes Since Last Report)
<PAGE>
ITEM 2.   ACQUISITION OR DISPOSITION OF ASSETS.

On January 16, 1998, Aurora Foods Inc. (formerly known as MBW Foods Inc.), a
Delaware corporation (the "Company"), completed the acquisition (the
"Acquisition") of substantially all of the assets of the Duncan Hines business
from The Procter & Gamble Company ("P&G") and certain of its affiliates. These
assets include (i) Duncan Hines and associated trademarks, (ii) substantially
all of the equipment for the manufacture of Duncan Hines products currently
located in P&G's Jackson, Tennessee facility, (iii) proprietary formulations for
Duncan Hines products, (iv) other product specifications and customer lists and
(v) rights under certain contracts, licenses, purchase orders and other
arrangements and permits. The Company intends to use the acquired assets in its
operation of the Duncan Hines business. The purchase price of approximately
$445 million was based on arm's length negotiations between the Company and P&G.

The Company financed the Acquisition and related costs with an equity
contribution by Aurora Foods Holdings Inc., the Company's parent, of
approximately $94 million and with additional senior secured bank borrowings
totalling approximately $373 million. The additional senior secured bank debt
was incurred under the Company's Second Amended and Restated Credit Agreement.
Pursuant to this amendment, The Chase Manhattan Bank acts as administrative
agent for the lenders listed per Exhibit 99.1.

ITEM 7.   FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

     (a) and (b). Financial Statements of Business Acquired; Pro Forma Financial
Information. Providing the financial statements and pro forma financial
information required by this item is not practical at the time of this report on
Form 8-K. Such financial statements and pro forma financial information are
expected to be filed within 60 days of this filing by an amendment to this
report on Form 8-KA.

     (c) Exhibits. The following exhibits are filed herewith in accordance with 
item 601 of Regulation S-K:

                2.1  Asset Sale and Purchase dated November 26, 1997 between MBW
                     Investors LLC and the Procter & Gamble Company and joined
                     solely for the purpose stated therein by the Procter &
                     Gamble Manufacturing Company, the Procter & Gamble
                     Distributing Company and Procter & Gamble, Inc.

                99.1 Lenders under the Second Amended and Restated Credit 
                     Agreement
 
                                      2
<PAGE>
 
                                   SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Dated:    January 30, 1998                  AURORA FOODS INC.


                                        By: /s/ DIRK GRIZZLE
                                        ---------------------
                                            DIRK GRIZZLE
                                            Chief Financial Officer
<PAGE>
 
EXHIBIT NO.    EXHIBIT DESCRIPTION

2.1       Asset Sale and Purchase dated November 26, 1997 between MBW
          Investors LLC and The Procter & Gamble Company and joined solely for
          the purpose stated therein by The Procter & Gamble Manufacturing
          Company, The Procter & Gamble Distributing Company and Procter &
          Gamble, Inc.

99.1      Lenders under the Second Amended and Restated Credit Agreement. 

<PAGE>
 
                                                                     EXHIBIT 2.1

================================================================================


                            ASSET SALE AND PURCHASE

                                   AGREEMENT

                                    BETWEEN

                          THE PROCTER & GAMBLE COMPANY

                                      AND

                               MBW INVESTORS LLC


              and joined solely for the purposes stated herein by

                   The Procter & Gamble Manufacturing Company

                   The Procter & Gamble Distributing Company

                                      and

                             Procter & Gamble, Inc.


================================================================================
<PAGE>
 
                               TABLE OF CONTENTS
                               -----------------

<TABLE>
<CAPTION>
                                                                       Page
                                                                       ----
<S>                                                                    <C>
ARTICLE I.  CERTAIN DEFINITIONS.......................................  1

 1.01  ACQUIRED ASSETS................................................  1
 1.02  ACTION.........................................................  2
 1.03  AFFILIATE......................................................  2
 1.04  ANTITRUST LAWS.................................................  2
 1.05  ASSUMED LIABILITIES............................................  2
 1.06  ASSUMPTION AGREEMENT...........................................  4
 1.07  AUTHORIZATION..................................................  4
 1.08  BDF COMMITMENTS................................................  4
 1.09  BDF CONTRACTS..................................................  4
 1.10  BOOKS AND RECORDS..............................................  4
 1.11  BUSINESS.......................................................  4
 1.12  BUSINESS DAY...................................................  5
 1.13  CLOSING........................................................  5
 1.14  CLOSING DATE...................................................  5
 1.15  CONTROL........................................................  5
 1.16  CONTRACTS......................................................  5
 1.17  DOJ............................................................  5
 1.18  EFFECTIVE TIME.................................................  5
 1.19  EQUIPMENT......................................................  5
 1.20  EXCLUDED ASSETS................................................  6
 1.21  EXCLUDED LIABILITIES...........................................  6
 1.22  FINANCIAL INFORMATION..........................................  7
 1.23  FTC............................................................  7
 1.24  GOVERNMENTAL ENTITY............................................  7
 1.25  HSR ACT........................................................  8
 1.26  INTELLECTUAL PROPERTY..........................................  8
 1.27  INTERCOMPANY CONTRACTS.........................................  8
 1.28  IRS............................................................  8
 1.29  KNOWLEDGE......................................................  8
 1.30  MATERIAL.......................................................  8
 1.31  PATENTS........................................................  8
 1.32  PATENT ASSIGNMENT..............................................  8
 1.33  PATENT LICENSE.................................................  8
 1.34  PERSON.........................................................  9
 1.35  PURCHASE PRICE.................................................  9
 1.36  SELLER'S AFFILIATES............................................  9
 1.37  SUPPLY CONTRACTS...............................................  9
 1.38  TAXES..........................................................  9
 1.39  TECHNOLOGY.....................................................  9
 1.40  TECHNOLOGY LICENSE AGREEMENT................................... 10
 1.41  ACQUIRED ASSETS................................................ 10
 1.42  TRADEMARK ASSIGNMENT........................................... 10
 1.43  TRANSACTION DOCUMENTS.......................................... 10
 1.44  TRANSITIONAL SERVICES AGREEMENT................................ 10
 1.45  TRANSITIONAL SUPPLY AGREEMENT.................................. 10
 1.46  UNITED STATES.................................................. 11
 1.47  OTHER DEFINITIONS.............................................. 11

ARTICLE II.  PURCHASE AND SALE OF ASSETS.............................. 12

 2.01  DETAILS OF THE PURCHASE PRICE.................................. 12
</TABLE> 
<PAGE>
 
<TABLE>
 <S>                                                                             <C> 
 2.02  DELIVERY OF PURCHASE PRICE..............................................  12
 2.03  SALE AND PURCHASE OF THE BUSINESS.......................................  12

ARTICLE III.  CLOSING..........................................................  13

 3.01  ACTIONS TO BE TAKEN AT CLOSING..........................................  13
 3.02  INTERDEPENDENCE.........................................................  15
 3.03  TIME AND PLACE OF CLOSING...............................................  15

ARTICLE IV.  REPRESENTATIONS, WARRANTIES AND DISCLAIMERS OF SELLER.............  16

 4.01  AUTHORITY...............................................................  16
 4.02  AUTHORIZATIONS..........................................................  16
 4.03  COMPLIANCE WITH APPLICABLE LAWS.........................................  16
 4.04  CONTRACTS...............................................................  16
 4.05  COUPONS.................................................................  17
 4.06  EQUIPMENT...............................................................  17
 4.07  FINANCIAL INFORMATION...................................................  17
 4.08  FINDER'S FEES AND COMMISSIONS...........................................  17
 4.09  INSURANCE...............................................................  18
 4.10  INTELLECTUAL PROPERTY...................................................  18
 4.11  LITIGATION AND CLAIMS...................................................  26
 4.12  MAJOR CUSTOMERS.........................................................  26
 4.13  ORGANIZATION AND GOOD STANDING..........................................  26
 4.14  PERMITS.................................................................  27
 4.15  RECENT CONDUCT OF THE BUSINESS..........................................  27
 4.16  RECIPES; INGREDIENTS....................................................  27
 4.17  TAXES...................................................................  27
 4.18  TITLE TO ACQUIRED ASSETS................................................  28
 4.19  VIOLATIONS/BREACHES.....................................................  28

ARTICLE V.  REPRESENTATIONS AND WARRANTIES OF BUYER............................  30

 5.01  AUTHORITY...............................................................  30
 5.02  AUTHORIZATIONS..........................................................  30
 5.03  FINDER'S FEES AND COMMISSIONS...........................................  30
 5.04  FUNDING.................................................................  30
 5.05  LITIGATION AND CLAIMS...................................................  31
 5.06  ORGANIZATION AND GOOD STANDING..........................................  31
 5.07  VIOLATIONS/BREACHES.....................................................  32

ARTICLE VI.  COVENANTS.........................................................  33

 6.01  ACCESS..................................................................  33
 6.02  ADDITIONAL DOCUMENTS....................................................  33
 6.03  ADDITIONAL RECORDS......................................................  33
 6.04  ASSIGNMENT, ASSUMPTION AND CONSENTS.....................................  33
 6.05  BDF COMMITMENTS.........................................................  34
 6.06  BULK TRANSFER LAWS......................................................  35
 6.07  CONFIDENTIALITY.........................................................  35
 6.08  COOPERATION IN LITIGATION...............................................  36
 6.09  COOPERATION IN TAX MATTERS..............................................  37
 6.10  COOPERATION OF THIRD PERSONS............................................  37
 6.11  COUPONS.................................................................  37
 6.12  COVENANT NOT TO COMPETE.................................................  37
 6.13  DELIVERY OF FINANCIAL INFORMATION.......................................  38
 6.14  EFFORTS TO CLOSE........................................................  39
 6.15  EMPLOYEES...............................................................  41
 6.16  EXPENSES................................................................  41
</TABLE> 

                                      ii
<PAGE>
 
<TABLE>
<S>                                                                           <C>
 6.17  PROPERTY ASSIGNMENT/RECORDATION/MAINTENANCE.........................   41
 6.18  MODIFIED/REPLACEMENT AGREEMENTS PERTAINING TO THE                        
         MANUFACTURE OF PRODUCTS...........................................   42
 6.19  NO SHOP.............................................................   42
 6.20  OPERATION OF THE BUSINESS PRIOR TO CLOSING..........................   42
 6.21  POSSESSION OF ACQUIRED ASSETS.......................................   43
 6.22  PRODUCT RETURNS.....................................................   44
 6.23  SUPPLEMENTS TO SCHEDULES............................................   44
 6.24  TAX RECORDS.........................................................   44
 6.25  USE OF TECHNOLOGY...................................................   45
 6.26  USE OF SELLER'S NAME OR REPUTATION/PACKAGING MATERIALS..............   45
                                                                                
ARTICLE VII.  CONDITIONS TO SELLER'S OBLIGATION TO CLOSE...................   46
                                                                                
 7.01  AUTHORIZATIONS/WAITING PERIODS......................................   46
 7.02  NO INJUNCTION/ORDER.................................................   46
 7.03  PERFORMANCE OF BUYER'S OBLIGATIONS..................................   46
 7.04  BUYER'S REPRESENTATIONS AND WARRANTIES..............................   46
                                                                                
ARTICLE VIII.  CONDITIONS TO BUYER'S OBLIGATION TO CLOSE...................   47
                                                                                
 8.01  AUTHORIZATIONS/WAITING PERIODS......................................   47
 8.02  NO INJUNCTION/ORDER.................................................   47
 8.03  PERFORMANCE OF SELLER'S OBLIGATIONS.................................   47
 8.04  RECEIPT OF FINANCING................................................   47
 8.05  SELLER'S REPRESENTATIONS AND WARRANTIES TRUE........................   47
                                                                                
ARTICLE IX.  INDEMNIFICATION AND ARBITRATION...............................   48
                                                                                
 9.01  INDEMNIFICATION BY SELLER...........................................   48
 9.02  INDEMNIFICATION BY BUYER............................................   50
 9.03  DISPUTE RESOLUTION..................................................   52
 9.04  DAMAGE LIMITATIONS..................................................   53
 9.05  TERMINATION OF INDEMNIFICATION......................................   54
                                                                                
ARTICLE X.  TERMINATION AND ABANDONMENT....................................   55
                                                                                
 10.01 TERMINATION.........................................................   55
 10.02 PROCEDURE AND EFFECT OF TERMINATION.................................   55
                                                                                
ARTICLE X.  MISCELLANEOUS..................................................   56
                                                                                
 11.01 AMENDMENT AND MODIFICATION..........................................   56
 11.02 WAIVER OF COMPLIANCE................................................   56
 11.03 SURVIVAL OF REPRESENTATIONS AND WARRANTIES; OTHER MATTERS...........   56
 11.04 PRE-CLOSING ACTIVITIES..............................................   57
 11.05 NOTICES.............................................................   57
 11.06 EXHIBITS AND SCHEDULES; INCORPORATION BY REFERENCE..................   58
 11.07 SUCCESSORS AND ASSIGNS..............................................   58
 11.08 ENTIRE AGREEMENT....................................................   59
 11.09 SEVERABILITY........................................................   59
 11.10 CAPTIONS............................................................   59
 11.11 COUNTERPARTS........................................................   59
 11.12 GOVERNING LAW.......................................................   60 
</TABLE>

                                      iii
<PAGE>
 
                                   PREAMBLE

This is an ASSET SALE AND PURCHASE AGREEMENT, dated November 26, 1997 between
The Procter & Gamble Company, an Ohio corporation ("Seller") and MBW Investors
LLC, a Delaware limited liability company ("Buyer"), and joined solely for the
purposes stated herein by The Procter & Gamble Manufacturing Company ("P&GM"),
an Ohio corporation, The Procter & Gamble Distributing Company ("P&GD"), an Ohio
corporation, and Procter & Gamble, Inc. ("P&GC"), a Canadian corporation.  Each
of Seller and Buyer may hereinafter be referred to as a "Party" or,
collectively, as "Parties".

This agreement ("Agreement") sets forth the terms and conditions upon which
Seller and Seller's Affiliates (as that term is defined in Section 1.36 below)
will sell to Buyer, and Buyer will purchase from Seller and Seller's Affiliates,
the Business as hereinafter defined.

In consideration of the mutual agreements contained herein, and intending to be
legally bound hereby, the signatories hereto agree as follows:


                                   ARTICLE I
                              CERTAIN DEFINITIONS

1.01  "ACQUIRED ASSETS" means only the following assets:
      (a)  the Books and Records;
      (b)  to the extent transferable without the consent of any third party,
           all claims of Seller or Seller's Affiliates against third parties
           exclusively related to other Acquired Assets or the Assumed
           Liabilities including without limitation claims in respect of rights
           under manufacturers' and vendors' warranties, guarantees or similar
           obligations; claims for past infringement or violation of rights
           associated with the Intellectual Property; and claims against any
           third party who damaged or injured, or caused damages or injury to,
           any portion of the other Acquired Assets or the Business;
      (c)  the Contracts;
      (d)  the Equipment;
      (e)  goodwill exclusively related to the Business not otherwise
           specifically identified herein;
      (f)  the Intellectual Property; and
      (g)  all refunds of Taxes to the extent the Taxes being refunded were an
           Assumed Liability.
 
      Notwithstanding the above, the Acquired Assets do not include any of the
      Excluded Assets.

1.02  "ACTION" means any dispute, controversy, claim, action, litigation, suit,
      cause of action, arbitration, mediation, or any proceeding by or before
      any mediator or Governmental Entity,

                                       1
<PAGE>
 
      or any investigation, subpoena, or demand preliminary to any of the
      foregoing.

1.03  "AFFILIATE" means, with respect to a Person, another Person that directly,
      or indirectly through one or more intermediaries, Controls, or is
      Controlled by, or is under common Control with, such Person.

1.04  "ANTITRUST LAWS" means the Sherman Act (as amended); the Clayton Act (as
      amended); the HSR Act; the Federal Trade Commission Act (as amended); and
      all other statutes, rules, regulations, orders, decrees, administrative
      and judicial doctrines, and other laws (whether foreign, federal, state,
      provincial, local or other) that are designed or intended to prohibit,
      restrict or regulate actions having the purpose or effect of
      monopolization or restraint of trade.

1.05  "ASSUMED LIABILITIES" means the following liabilities, whether known or
      unknown, accrued or contingent, direct or indirect:
      (a)  all liabilities arising out of or related to the operation of the
           Business or ownership of the Acquired Assets after the Effective
           Time;
      (b)  all liabilities for product liability and product warranty for all
           products manufactured by or for the Buyer or its successors after the
           Effective Time;
      (c)  all liabilities for return of products of the Business after March
           31, 1998;
      (d)  all liabilities for Taxes arising out of or related to the operation
           of the Business or ownership of the Acquired Assets after the
           Effective Time and as provided in Section 6.16;
      (e)  all liabilities of Seller or Seller's Affiliates for periods after
           the Effective Time pursuant to any Contract, but only to the extent
           any such Contract is actually assigned to Buyer and excluding any
           liability or obligation relating to or arising out of any such
           Contract as a result of any breach by Seller or any of Seller's
           Affiliates of any such Contract occurring at any time prior to the
           Effective Time;
      (f)  reimbursement of Seller or Seller's Affiliates for BDF Commitments
           paid by them for performance that occurs after January 31,1998 by any
           trade customer that has irrevocably committed to such performance
           prior to the date on which Seller or one of Seller's Affiliates gives
           the notice required by Section 6.05;
      (g)  all liabilities of Seller or Seller's Affiliates for periods after
           the Effective Time, pursuant to any purchase orders, contracts,
           agreements or other obligations to the extent they are exclusively
           related to the Business and are to be sold, conveyed, assigned,
           transferred and delivered to Buyer pursuant to Section 6.04(a)(ii);

                                       2
<PAGE>
 
      (h)  except as otherwise specifically provided in the Transitional Supply
           Agreement, all liabilities of Seller or Seller's Affiliates for
           periods after the termination or expiration of the Transitional
           Supply Agreement pursuant to any Supply Contract, including without
           limitation all liabilities for materials or services to the extent
           exclusively related to the Manufacture of Products and ordered in the
           ordinary course of business prior to the termination or expiration of
           the Transitional Supply Agreement, but delivered to Buyer or its
           designee thereafter;
      (i)  except as otherwise specifically provided in the Transitional Supply
           Agreement, all liabilities of Seller or Seller's Affiliates for
           periods after the termination or expiration of the Transitional
           Supply Agreement pursuant to any purchase order, contracts,
           agreements or other obligations to the extent they are exclusively
           related to the Business and are to be sold, conveyed, assigned,
           transferred and delivered to Buyer pursuant to Section 6.04(a)(i),
           including without limitation all liabilities for materials or
           services to the extent exclusively related to the Manufacture of
           Products and ordered in the ordinary course of business prior to the
           termination or expiration of the Transitional Supply Agreement, but
           delivered to Buyer or its designee thereafter;
      (j)  all liabilities and obligations of the Buyer as set forth in the
           Transaction Documents;
      (k)  all liabilities with respect to coupon distribution and redemption,
           except for those coupons set forth in Schedule 1.05(k); and
      (l)  reimbursement of Seller or Seller's Affiliates for amounts paid by
           them for media advertising, if any, for the Business that occurs
           after the Effective Time.

1.06  "ASSUMPTION AGREEMENT" means that agreement in the form attached as
      Exhibit 1.06, between Seller, Seller's Affiliates, and Buyer, to be
      executed as of the Closing, dealing with the assumption by the Buyer of
      the Assumed Liabilities and the assignment by the Seller and Seller's
      Affiliates of their interests pursuant to the Contracts.

1.07  "AUTHORIZATION" means any consent, authorization, approval, order,
      license, certificate or permit of or from, or declaration or filing with,
      any Governmental Entity including without limitation any required filing
      with any Governmental Entity and the subsequent expiration of any required
      waiting period under any Antitrust Law.

1.08  "BDF COMMITMENTS" means, to the extent exclusively related to the
      Business, those commitments made by Seller or Seller's Affiliates with
      certain customers of the Business to perform according to a BDF Contract.

                                       3
<PAGE>
 
1.09  "BDF CONTRACTS" means those contracts by and among Seller or Seller's
      Affiliates and certain customers of the Business defining and qualifying
      merchandising activities and how those customers will be reimbursed by
      Seller or Seller's Affiliates for performance of merchandising activities
      occurring during the period of those contracts. A sample BDF Contract and
      calculation sheet is attached as Exhibit 1.09.

1.10  "BOOKS AND RECORDS" means all books, records and other documents
      (including without limitation customer and supplier lists and files;
      distribution lists; mailing lists; sales, marketing, promotional and
      advertising materials; cost and pricing information; operating, production
      and other manuals; plans; files; specifications; process drawings;
      computer programs, data and information; manufacturing and quality control
      records and procedures; research and development files) exclusively
      related to the Business and existing at the Effective Time.

1.11  "BUSINESS" means the manufacturing, packaging, distributing, marketing and
      selling of cake mixes, brownie mixes, frostings, muffin mixes, cookie
      mixes, dessert bar mixes and fruit crisp mixes ("BAKING MIXES") under the
      Trademarks. The assets and liabilities of the Business consist,
      respectively, of the Acquired Assets and the Assumed Liabilities.

1.12  "BUSINESS DAY" means any day on which commercial banks in New York City
      are open for business providing substantially all services offered by such
      banks.

1.13  "CLOSING" means the closing of the transactions contemplated by this
      Agreement in accordance with the terms and upon the conditions set forth
      in this Agreement.

1.14  "CLOSING DATE" means the date on which the Closing occurs, as provided in
      Section 3.03 of this Agreement.

1.15  "CONTROL" means, with respect to a Person, the ownership by another Person
      of greater than 50% of the income or voting interests of such Person, or
      such other arrangement as constitutes the ability to direct the management
      or affairs of such Person.

1.16  "CONTRACTS" means those purchase orders, contracts, agreements, licenses
      and other obligations (except Intercompany Contracts and Supply Contracts)
      exclusively related to the Business and freely assignable by Seller or
      Seller's Affiliates without the consent of any third party. The Contracts
      in effect as of the date of the execution of this Agreement, other than
      those made in the ordinary course of business that involve payments of
      less than seventy-five thousand United States dollars (US$75,000) per
      year, are set forth in Schedule 1.16; provided, however, that the
      liabilities after the Effective Time for all Contracts not 

                                       4
<PAGE>
 
      listed pursuant to this clause will not exceed seven hundred fifty
      thousand United States dollars (US$750,000) in the aggregate.

1.17  "DOJ" means the United States Department of Justice.

1.18  "EFFECTIVE TIME"  means 9:00 a.m. Eastern Standard Time on the Closing
      Date.

1.19  "EQUIPMENT" means the machinery, equipment (including without limitation
      production molds, dies, artwork cylinders, spare parts, maintenance
      equipment and supplies), tools and other capital assets set forth in
      Schedule 1.19.

1.20  "EXCLUDED ASSETS" means any and all assets not expressly listed as
      Acquired Assets, whether or not related to the Business.

1.21  "EXCLUDED LIABILITIES" means liabilities of Seller or Seller's Affiliates
      that are not Assumed Liabilities including without limitation:
      (a)  any of Seller's or Seller's Affiliates obligations or liabilities
           under this Agreement and the other agreements with Buyer contemplated
           by the Transaction Documents;
      (b)  except as set forth in Section 6.16 or elsewhere in this Agreement,
           any of Seller's or Seller's Affiliates' obligations or liabilities
           for expenses or fees (including attorneys' and accountants' fees)
           arising out of or related to the negotiation, preparation, approval
           or authorization of this Agreement and the transactions contemplated
           hereby or the consummation (or preparation for the consummation) of
           the transactions contemplated hereby;
      (c)  any of Seller's or Seller's Affiliates' obligations or liabilities
           with respect to Taxes, except Taxes specifically allocated to,
           prorated to or assumed by Buyer under this Agreement;
      (d)  any liabilities arising out of or relating to the Excluded Assets
           except for damage or destruction of any Excluded Assets to the extent
           caused by Buyer or its representatives;
      (e)  liabilities with respect to Actions that arise out of or relate to
           the conduct of the Business prior to the Effective Time;
      (f)  any intercompany debt, settlement or other liability or obligation
           between the Business and Seller or Seller's Affiliates including
           without limitation any Intercompany Contracts;
      (g)  any liability or obligation arising out of or related to claims based
           on violations of laws or regulations (including without limitation
           any environmental law, rule or regulation) in effect at or prior to
           the Effective Time, in each case arising out of or related to events
           which have occurred, products which have been manufactured, or

                                       5
<PAGE>
 
           services which have been performed by the Business, or the use of the
           Acquired Assets or the operation of the Business, prior to the
           Effective Time;
      (h)  any liability or obligation relating to any indebtedness for money
           borrowed by Seller or Seller's Affiliates;
      (i)  any liability or obligation under Contracts, which liability or
           obligation arose or accrued prior to the Effective Time;
      (j)  except as set forth in this Agreement, any accounts payable or
           accrued expenses of the Business as of the Effective Time;
      (k)  any liability or obligation arising out of or related to any
           employment relationship with Seller or Seller's Affiliates (including
           without limitation compensation, payroll taxes and employee benefits)
           with respect to any and all employees and/or former employees of
           Seller or any of Seller's Affiliates; and
      (l)  any liability or obligation for product liability or product warranty
           for all products manufactured by or for Seller or Seller's Affiliates
           or the Business prior to the Effective Time.

1.22  "FINANCIAL INFORMATION" means:
      (a)  the audited statements of direct revenues, cost of products sold,
           gross margin, other direct expenses (including marketing,
           promotional, selling, administrative and other expenses) and excess
           of direct revenues over direct expenses of the Business for the
           Seller's fiscal year ended June 30, 1995, the Seller's fiscal year
           ended June 30, 1996, and the Seller's fiscal year ended June 30, 1997
           set forth in Schedule 1.22(a);
      (b)  the reviewed but unaudited financial statements of direct revenues,
           cost of products sold, gross margin, other direct expenses of the
           Business (including marketing, promotional, selling, administrative
           and other expenses) and excess of direct revenues over direct
           expenses for the Seller's fiscal quarter ended September 30, 1997 set
           forth in Schedule 1.22(b); and
      (c)  the statement ("Asset Statement") of the book value of Equipment and
           intangibles of the Business having book value being sold to Buyer
           pursuant to this Agreement, in accordance with Seller's historical
           practices as of June 30, 1997 set forth in Schedule 1.22(c).

1.23  "FTC" means the United States Federal Trade Commission.

1.24  "GOVERNMENTAL ENTITY" means any arbitrator, court, judicial, legislative,
      administrative or regulatory agency, commission, department, board or
      bureau or body or other governmental authority or instrumentality or any
      Person or entity exercising executive, legislative, judicial, regulatory
      or administrative

                                       6
<PAGE>
 
      functions of or pertaining to government, whether foreign, federal, state,
      provincial, local or other.

1.25  "HSR ACT" means the Hart-Scott-Rodino Antitrust Improvements Act of 1976
      (as amended).

1.26  "INTELLECTUAL PROPERTY" means the Trademarks and the Technology, and such
      other trade names, service marks, brand names, copyrights, slogans, rights
      to trade dress, labels, advertising and designs, whether or not
      registered, as are owned as of the date hereof by Seller or Seller's
      Affiliates and are exclusively related to the Business, as well as all the
      registrations and applications for the foregoing.

1.27  "INTERCOMPANY CONTRACTS" means all purchase orders, contracts, agreements
      and other obligations between or among Seller and its Affiliates.

1.28  "IRS" means the United States Internal Revenue Service.

1.29  "KNOWLEDGE" means, in the case of an entity, the actual knowledge of the
      officers of such entity after reasonable investigation.

1.30  "MATERIAL" and its variations mean, with respect to an item, event,
      circumstance or condition, that such item, event, circumstance or
      condition, individually or in the aggregate, has a substantially adverse
      effect upon the assets, operations, financial condition or earnings of the
      Business.

1.31  "PATENTS" means those patents and applications therefor that are set forth
      in Schedule 1.31.

1.32  "PATENT ASSIGNMENT" means the overall assignment of the Patents to Buyer
      from Seller, which will be in the form attached as Exhibit 1.32 or in such
      other form as agreed to in writing by Seller and Buyer. Individual Patent
      assignment documents, by country, will be prepared and filed as stated in
      Section 6.17 of this Agreement.

1.33  "PATENT LICENSE AGREEMENT" means that agreement in the form attached as
      Exhibit 1.33, between Seller and Buyer to be executed as of Closing,
      dealing with the license of certain patents of Seller to Buyer.  Such
      patents (the "Licensed Patents") are set forth in Schedule 1.33.

1.34  "PERSON" means (as the context requires) an individual, a corporation, a
      partnership, an association, a trust, a limited liability company, or
      other entity or organization, including a Governmental Entity.

                                       7
<PAGE>
 
1.35  "PURCHASE PRICE" means four hundred forty-five million United States
      dollars (US$445,000,000).

1.36  "SELLER'S AFFILIATES" means (as the context requires) one or more of P&GM,
      P&GD and/or P&GC.

1.37  "SUPPLY CONTRACTS" means those purchase orders, contracts, agreements and
      other obligations (except Intercompany Contracts) exclusively related to
      the Manufacture of Products and freely assignable by Seller or Seller's
      Affiliates without the consent of any third party. The Supply Contracts in
      effect as of the date of execution of this Agreement, other than those
      made in the ordinary course of business that involve payments of less than
      seventy-five thousand United States dollars (US$75,000) per year, are set
      forth in Schedule 1.37; provided, however, that the liabilities after the
      Effective Time for all Supply Contracts not listed pursuant to this clause
      will not exceed seven hundred fifty United States dollars (US$750,000) in
      the aggregate.

1.38  "TAXES" means all foreign, federal, state, provincial, local or other
      taxes, fees, levies, duties or other assessments or charges of whatever
      kind (including without limitation income, sales, use, transfer, excise,
      stamp, property, value added, recording, registration, intangible,
      documentary, goods and services, real estate, sales, payroll, gains, gross
      receipts, withholding, and franchise taxes) imposed by the United States
      or any state, county or local government, subdivision or agency thereof,
      or any other jurisdiction outside the United States. Such term will
      include any interest, penalties, or additions payable in connection with
      such taxes, fees, levies, duties or other assessments or charges.

1.39  "TECHNOLOGY" means the Patents, Buyer's rights under the Patent License
      Agreement, and (except as set forth in Schedule 1.39) all of Seller's 
      know-how, patented and unpatented formulas (including without limitation
      current and discontinued flavors and products, recipes and mixing
      instructions), improvements, trade secrets, research and results thereof,
      inventions, data, methods, processes, instructions, drawings, and
      specifications that are exclusively related to the Business.

1.40  "TECHNOLOGY LICENSE AGREEMENT" means that agreement in the form attached
      as Exhibit 1.40, between Seller and Buyer to be executed as of Closing,
      dealing with the license of certain specific technologies of Seller to
      Buyer. Such technologies are set forth in Schedule 1.40.

1.41  "TRADEMARKS" means those trademarks, registrations and applications
      therefor that are set forth in Schedule 1.41.

                                       8
<PAGE>
 
1.42  "TRADEMARK ASSIGNMENT" means the overall assignment of the Trademarks to
      Buyer from Seller, which will be in the form attached as Exhibit 1.42 or
      in such other form as agreed to in writing by Seller and Buyer. Individual
      Trademark assignment documents, by country, will be prepared and filed as
      stated in Section 6.17 of this Agreement.

1.43  "TRANSACTION DOCUMENTS" means collectively (a) this Agreement; (b) the
      Assumption Agreement; (c) the Patent Assignment; (d) the Patent License
      Agreement; (e) the Technology License Agreement; (f) the Trademark
      Assignment; (g) the Transitional Services Agreement; and (h) the
      Transitional Supply Agreement. The phrase "THE CONSUMMATION OF THE
      TRANSACTIONS CONTEMPLATED BY THIS AGREEMENT" or such similar phrases
      includes the execution and delivery of these Transaction Documents.

1.44  "TRANSITIONAL SERVICES AGREEMENT" means the agreement, in the form
      attached as Exhibit 1.44, between Buyer and some or all of Seller and
      Seller's Affiliates, to be executed as of the Closing, dealing with the
      short-term provision of certain transitional services by Seller and/or
      Seller's Affiliates to Buyer.

1.45  "TRANSITIONAL SUPPLY AGREEMENT" means the agreement, in the form attached
      as Exhibit 1.45, between Buyer and P&GM, to be executed as of the Closing,
      dealing with the short-term manufacture by P&GM of Products for Buyer.

1.46  "UNITED STATES" means the United States of America.

1.47  OTHER DEFINITIONS. Other terms defined in this Agreement, and the location
 where they are defined, are:
 
<TABLE> 
<CAPTION> 
                                                               Location
                                                               --------
      <S>                                                      <C>   
      "AAA"..................................................  Section 9.03(d)
      "AGREEMENT"............................................  Preamble
      "ASSET STATEMENT"......................................  Section 1.22
      "BAKING MIXES".........................................  Section 1.11
      "BUYER"................................................  Preamble
      "BUYER'S ASSERTION"....................................  Section 9.01(b)
      "CHASE"................................................  Section 5.04
      "CHASE COMMITMENT......................................  Section 5.04
      "CLAIM"................................................  Section 9.03(a)
      "CONFIDENTIALITY AGREEMENT"............................  Section 6.07(a)
      "CONSUMMATION OF TRANSACTIONS CONTEMPLATED
          BY THIS AGREEMENT".................................  Section 1.43
      "EVALUATION MATERIAL"..................................  Section 6.07(a)
      "LICENSED PATENTS".....................................  Section 1.33
      "MANUFACTURE"..........................................  Exhibit 1.45
      "MATTER"...............................................  Section 11.05
      "NATWEST"..............................................  Section 5.04
      "NATWEST COMMITMENT"...................................  Section 5.04
      "P&GC".................................................  Preamble
</TABLE> 

                                       9
<PAGE>
 
<TABLE> 
      <S>                                                      <C>  
      "P&GD".................................................  Preamble
      "P&GM".................................................  Preamble
      "PARTY"/"PARTIES"......................................  Preamble
      "PERMITTED LIENS"......................................  Section 4.18
      "PRODUCTS".............................................  Exhibit 1.45
      "RESTRICTED BUSINESS"..................................  Section 6.12
      "SELLER"...............................................  Preamble
      "SELLER'S ASSERTION"...................................  Section 9.02(b)
      "TAX RECORDS"..........................................  Section 6.24
</TABLE>

                                       10
<PAGE>
 
                                  ARTICLE II
                          PURCHASE AND SALE OF ASSETS

2.01  DETAILS OF THE PURCHASE PRICE. A description of the details of the
      Purchase Price, as agreed to by Seller, Seller's Affiliates and Buyer
      prior to the Closing, is or will be set forth in Schedule 2.01. Seller and
      Seller's Affiliates, and Buyer and its Affiliates, will not take a
      position in any forum that is inconsistent with the details set forth in
      Schedule 2.01, including without limitation taking an inconsistent
      position on any Tax return, before any Governmental Entity charged with
      the collection of any Tax, or in any Action relating to any Tax. Seller
      and Buyer will file IRS Form 8594 and all federal, state, local and
      foreign tax returns in accordance with Schedule 2.01. Seller and Buyer
      will provide each other promptly (and no later than 90 days following the
      Closing Date) with any additional information necessary to complete IRS
      Form 8594.

2.02  DELIVERY OF PURCHASE PRICE. In accordance with the terms and upon the
      conditions of this Agreement, and in consideration of the sale of the
      Acquired Assets to Buyer by Seller and Seller's Affiliates, at the Closing
      Buyer will deliver to Seller the Purchase Price in immediately available
      funds by wire transfer to an account specified by Seller at least 3 days
      prior to Closing.

2.03  SALE AND PURCHASE OF THE BUSINESS. In accordance with the terms and upon
      the conditions of this Agreement, at the Closing Seller and Seller's
      Affiliates will sell, convey, assign, transfer and deliver to Buyer the
      Acquired Assets and Assumed Liabilities, and Buyer will purchase, acquire,
      accept and assume, the Acquired Assets and Assumed Liabilities; provided,
      however, the Supply Contracts and certain purchase orders, contracts,
      agreements and other obligations or portions thereof described in Section
      6.04, will be sold, conveyed, assigned, transferred and delivered to Buyer
      by Seller or Seller's Affiliates, and Buyer will purchase, acquire, accept
      and assume the rights and Assumed Liabilities with respect thereto
      pursuant to Section 6.04.

                                       11
<PAGE>
 
                                  ARTICLE III
                                    CLOSING

3.01  ACTIONS TO BE TAKEN AT CLOSING.   At the Closing, the following actions
      will be taken:
      (a)  Seller or Seller's Affiliates will deliver to Buyer, duly executed,
           the following:
           (i)     a bill of sale, in the form attached as Exhibit 3.01(a)(i) or
                   in such other form as agreed to in writing by Seller and
                   Buyer, for those Acquired Assets that will not be transferred
                   pursuant to specific documents described elsewhere in this
                   Section 3.01(a);
           (ii)    a certificate by a Vice-President of Seller, in a form
                   reasonably acceptable to Buyer, to the effect that, to the
                   Knowledge of Seller, the warranties and representations set
                   forth in Article IV of this Agreement are true and correct in
                   all material respects, and that all representations and
                   warranties set forth in Article IV of this Agreement that are
                   qualified as to materiality are true in all respects, as of
                   the Closing;
           (iii)   a short-form certificate of good standing and certificate of
                   incorporation of Seller, in each case certified by the
                   Secretary of State of the State of Ohio as of a date no more
                   than 5 Business Days prior to the Closing Date;
           (iv)    a certified copy of Seller's Code of Regulations;
           (v)     an assignment of the copyrights set forth in Schedule
                   3.01(a)(v) in the form set forth in Exhibit 3.01(a)(v) or in
                   such other form as agreed to in writing by Seller and Buyer;
           (vi)    an opinion of Seller's counsel in the form attached as
                   Schedule 3.01(a)(vi) (upon which the lenders under the Chase
                   Commitment and the Natwest Commitment will be entitled to
                   rely) with respect to the due authorization, execution and
                   delivery of the Transaction Documents by Seller and Seller's
                   Affiliates and the enforceability of the Transaction
                   Documents against Seller and Seller's Affiliates;
           (vii)   the Patent Assignment;
           (viii)  a receipt for the Purchase Price in the form attached as
                   Exhibit 3.01(a)(viii) or in such other form as agreed to in
                   writing by Seller and Buyer;
           (ix)    certified copies of any resolutions by Seller's and Seller's
                   Affiliates' boards of directors, or any other necessary
                   corporate actions of Seller and Seller's Affiliates,
                   authorizing the execution and performance of this Agreement,
                   the Transaction Documents and the consummation of the
                   transactions contemplated thereby;
           (x)     the Trademark Assignment;
           (xi)    assignments for the United States and Canadian Trademarks in
                   a form suitable for filing with the

                                       12
<PAGE>
 
                   appropriate Governmental Entities, assuming proper
                   notarization, authentication, legalization, execution and/or
                   consularization by Buyer, if needed; and
           (xii)         such other documents as are, in the reasonable opinion
                   of counsel for Seller and Buyer, necessary or advisable to
                   transfer the Acquired Assets to Buyer.
      (b)  Buyer will deliver to Seller or Seller's Affiliates, duly executed,
           the following:
           (i)     a certified copy of Buyer's by-laws;
           (ii)    a certificate by a Vice-President of Buyer, in a form
                   reasonably acceptable to Seller, to the effect that, to the
                   Knowledge of Buyer, the warranties and representations set
                   forth in Article V of this Agreement are true and correct in
                   all material respects, and that all representations and
                   warranties set forth in Article V of this Agreement that are
                   qualified as to materiality are true in all respects, as of
                   the Closing;
           (iii)         a short-form certificate of good standing and
                   certificate of incorporation of Buyer, in each case certified
                   by the Secretary of State of the State of Delaware as of a
                   date no more than 5 Business Days prior to the Closing Date;
           (iv)    an opinion of Buyer's counsel in the form attached as
                   Schedule 3.01(b)(iv) with respect to the due authorization,
                   execution and delivery of the Transaction Documents by Buyer
                   and the enforceability of the Transaction Documents against
                   Buyer;
           (v)     the Purchase Price, delivered as described in Section 2.02;
           (vi)    a receipt for the Acquired Assets in the form attached as
                   Exhibit 3.01(b)(vi) or in such other form as agreed to in
                   writing by Seller and Buyer;
           (vii)         certified copies of any resolutions by Buyer's board of
                   directors, or any other necessary corporate actions of Buyer
                   and its Affiliates, authorizing the execution and performance
                   of this Agreement, the Transaction Documents and the
                   consummation of the transactions contemplated thereby; and
           (viii)        such other documents as are, in the reasonable opinion
                   of counsel for Seller and Buyer, necessary or advisable to
                   transfer the Assumed Liabilities to Buyer.
      (c)  Seller or Seller's Affiliates and Buyer concurrently will duly
           execute and deliver to each other:
           (i)     a certificate of its Secretary or an Assistant Secretary as
                   to the incumbency of all officers executing documents in
                   connection with the Transaction Documents;
           (ii)    the Transitional Supply Agreement;
           (iii)         the Assumption Agreement;
           (iv)    the Patent License Agreement;

                                       13
<PAGE>
 
           (v)     the Technology License Agreement; and
           (vi)    the Transitional Services Agreement.

3.02  INTERDEPENDENCE.   The transfers and deliveries described in this Article
      III are mutually interdependent and are to be regarded as occurring
      simultaneously as of the Effective Time. Unless agreed to in writing by
      both Seller and Buyer, no such transfer or delivery will become effective
      until all other transfers and deliveries provided for in this Article III
      have also become effective.

3.03  TIME AND PLACE OF CLOSING.   Subject to the satisfaction or waiver of all
      of the conditions set forth in Articles VII and VIII, the Closing will
      take place at the offices of Buyer's counsel, Richards & O'Neil, 885 Third
      Avenue, New York, New York, at 10:00 a.m. local time on the later of
      January 16, 1998 or 5 Business Days after receipt of all Authorizations
      necessary to consummate the sale by Seller and Seller's Affiliates, and
      the purchase and assumption by Buyer, of the Acquired Assets and the
      Assumed Liabilities, or on such other date as may be mutually agreed to in
      writing by Seller and Buyer.

                                       14
<PAGE>
 
                                  ARTICLE IV
             REPRESENTATIONS, WARRANTIES AND DISCLAIMERS OF SELLER

Seller represents and warrants that the following are true and correct as of the
date of this Agreement, and will be true and correct as of the Closing.

4.01  AUTHORITY.   Seller and Seller's Affiliates have full corporate power and
      authority to execute and deliver this Agreement and to consummate the
      transactions contemplated hereby. All corporate actions and proceedings on
      the part of Seller or Seller's Affiliates that are necessary to approve
      and authorize the execution and delivery of this Agreement and the
      consummation of the transactions contemplated hereby have, or prior to
      Closing will have, occurred, and, assuming proper execution and delivery
      by Buyer, this Agreement is enforceable against Seller and Seller's
      Affiliates in accordance with its terms and the Transaction Documents will
      be enforceable upon proper execution and delivery to Buyer.

4.02  AUTHORIZATIONS.   No Authorization is needed by Seller or Seller's
      Affiliates for the execution, delivery, or performance of this Agreement
      and the consummation of the transactions contemplated hereby, except as
      set forth in Schedule 4.02 or where the failure to obtain such
      Authorization will not have a material adverse effect on the Business,
      this Agreement or the consummation of the transactions contemplated
      hereby.

4.03  COMPLIANCE WITH APPLICABLE LAWS.   Except as set forth in Schedule 4.03,
      to the Knowledge of Seller, the Business is being conducted in compliance
      in all Material respects with all material statutes, laws, ordinances,
      rules, orders, and regulations and, since July 1, 1997 Seller has not
      received any written communication from a Governmental Entity that alleges
      the Business is not in such compliance. The Products are in all Material
      respects in compliance with the United States Federal Food, Drug and
      Cosmetic Act, including the Nutrition Labeling and Education Act of 1990
      and the regulations issued thereunder.

4.04  CONTRACTS.   Schedule 4.04(a) sets forth all purchase orders, contracts,
      agreements, licenses and other obligations to be assumed by Buyer pursuant
      to Section 6.04(a) and not set forth in Schedule 1.16 or Schedule 1.37
      that subject the Business or will, after the Closing, subject Buyer or the
      Business to any covenant not to compete or otherwise limit the areas in
      which the Business may be conducted. Except as set forth on Schedule
      4.04(b), to the Knowledge of Seller, each Contract and Supply Contract is
      in full force and effect and is enforceable by Seller or Seller's
      Affiliates in accordance with its terms, except where not Material. Except
      as set forth in Schedule 4.04(c), or where not Material, each of Seller
      and Seller's Affiliates has performed all obligations required to be

                                       15
<PAGE>
 
      performed by it to date under the Contracts and Supply Contracts and is
      not (with or without the lapse of time or the giving of notice, or both)
      in breach or default thereunder.

4.05  COUPONS.  All coupons issued or scheduled to be issued during Seller's
      fiscal year ending June 30, 1998 are set forth in Schedule 4.05.

4.06  EQUIPMENT.  Except as set forth on Schedule 4.06, the Equipment is, in all
      Material respects, in reasonable operating condition, has been maintained
      in accordance with reasonable maintenance schedules, and is adequate for
      its current uses. SELLER AND SELLER'S AFFILIATES DISCLAIM ANY AND ALL
      WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PURPOSE WITH RESPECT TO
      THE EQUIPMENT. The Equipment comprises all Material Equipment exclusively
      used in the Business by Seller and Seller's Affiliates at Seller's
      Affiliate's facility in Jackson, Tennessee.

4.07  FINANCIAL INFORMATION.  The Financial Information has been derived from
      the accounting books and records of Seller and Seller's Affiliates used as
      a basis for the preparation of the consolidated financial statements of
      Seller and presents fairly in all Material respects the direct revenues,
      cost of products sold, gross margin, other direct expenses (including
      marketing, promotional, selling, administrative and other expenses) and
      excess of direct revenues over direct expenses for the Business on the
      basis described in the notes to Schedules 1.22(a) and 1.22(b) for the
      periods covered by such schedules, and the items included in the Asset
      Statement on the basis described in the notes to Schedule 1.22(c) for the
      periods covered by that schedule, in each case in accordance with United
      States generally accepted accounting principles consistently applied,
      except as otherwise provided in the Schedules.

4.08  FINDER'S FEES AND COMMISSIONS.  Neither Seller nor Seller's Affiliates
      have any liability or obligation to pay any fees or commissions to any
      broker, finder or other agent with respect to the transactions
      contemplated by this Agreement for which Buyer could become liable or
      obligated.

4.09  INSURANCE.  Seller has maintained and will continue to maintain through
      the Closing Date a reasonable program of casualty and property insurance
      (which may include self insurance) with respect to the Acquired Assets and
      the Business. Between the date of this Agreement and the Closing Date,
      Seller will provide or make available to Buyer any information pertaining
      to the Acquired Assets and the Business that is reasonably requested by
      Buyer or Buyer's brokers or insurers to effect insurance on the Acquired
      Assets and the Business as of the Closing Date.

4.10  INTELLECTUAL PROPERTY.
      (a)  TRADEMARKS

                                       16
<PAGE>
 
           (i)    Except as set forth in Schedule 4.10(a)(i) or where not
                  Material, the Trademarks listed on Schedule 1.41 comprise all
                  the trademarks federally registered in the United States and
                  Canada that contain the Duncan Hines name as well as all the
                  trademarks federally registered in the United States and
                  Canada that are in current and exclusive use in the Business.
           (ii)   Except as set forth in Schedule 4.10(a)(ii) or where not
                  Material, Seller or Seller's Affiliates own all United States
                  and Canadian Trademarks that use the Duncan Hines name, as
                  well as all the United States and Canadian Trademarks in
                  current and exclusive use in the Business (whether or not they
                  use the Duncan Hines name), free and clear of any security
                  interests, liens, pledges, claims, charges or options.
           (iii)  Except as set forth in Schedule 4.10(a)(iii) or where not
                  Material, Seller or Seller's Affiliates are the owners of
                  record of the Trademarks not as a nominee or agent of any
                  third party (provided, however, Buyer acknowledges and agrees
                  the records of certain Governmental Entities outside the
                  United States and Canada may continue to reflect Hines Park
                  Foods, Inc. as the registered owner of certain Trademarks that
                  are now owned by Seller as a result of a merger between Seller
                  and Hines-Park Foods, Inc., effective May 12, 1995).
           (iv)   Except as set forth in Schedule 4.10(a)(iv) or where not
                  Material, each of the United States and Canadian Trademark
                  registrations is valid and subsisting in the territory in
                  which such Trademark is registered for use on the products for
                  which such Trademark is currently and exclusively being used
                  in the Business.
           (v)    Except as set forth in Schedule 4.10(a)(v) or where not
                  Material: 
                  (A)  no claims are currently being asserted against Seller or
                       Seller's Affiliates by any person regarding the use of
                       any United States or Canadian Trademarks, or challenging
                       or questioning the validity of any license or agreement
                       relating to the use of any United States or Canadian
                       Trademarks;
                  (B)  to the Knowledge of Seller, the use in the United States
                       and Canada of such United States or Canadian Trademarks,
                       respectively, by Seller or Seller's Affiliates does not
                       infringe on any United States or Canadian trademark,
                       trade name or service mark of any third party;
                  (C)  no Actions are pending or, to the Knowledge of Seller,
                       threatened against Seller or Seller's Affiliates with
                       respect to the United States and Canadian Trademarks; and

                                       17
<PAGE>
 
                   (D)  no Action is currently being asserted and, to the
                        Knowledge of Seller, no conditions exist upon which such
                        Action could be based, that Seller or any of Seller's
                        Affiliates is in default or is not in full compliance
                        with all licenses and other agreements under which it is
                        using any United States or Canadian Trademarks.
           (vi)    Except as set forth in Schedule 1.16 or where not Material:
                   (A)  there are no licenses, sublicenses, assignments or joint
                        ownership agreements currently in effect pertaining to
                        any of the United States or Canadian Trademarks to which
                        Seller or Seller's Affiliates is a party, other than any
                        intercompany licenses which will be terminated as of the
                        Closing Date; and
                   (B)  no third party will have a right to license or acquire
                        any of the United States or Canadian Trademarks as a
                        consequence of the consummation of the transactions
                        contemplated by this Agreement.
           (vii)   Except as set forth in Schedule 4.10(a)(vii) or where not
                   Material, no consent of any third party will be required for
                   the use of any United States or Canadian Trademark as a
                   result of the consummation of the transactions contemplated
                   by this Agreement.
           (viii)  Except as set forth in Schedule 4.10(a)(viii) or where not
                   Material, there are no common law or state-registered
                   trademarks that contain the Duncan Hines name which are used
                   by Seller or Seller's Affiliates in the United States or
                   Canada other than exclusively in connection with the
                   Business.
      (b)  PATENTS, LICENSED PATENTS
           (i)     Except as set forth in Schedule 4.10(b)(i) or where not
                   Material, the Patents and Licensed Patents listed on
                   Schedules 1.31 and 1.33 comprise all the patents necessary
                   for Seller's and Seller's Affiliates' conduct of the
                   Business, and all patents related to "shelf stable" batter
                   technology owned by Seller.
           (ii)    Except as set forth in Schedule 4.10(b)(ii) or where not
                   Material, Seller or Seller's Affiliates own all the United
                   States and Canadian Patents and United States and Canadian
                   Licensed Patents free and clear of any security interests,
                   liens, pledges, claims, charges or options.
           (iii)   Except as set forth in Schedule 4.10(b)(iii) or where not
                   Material, Seller or Seller's Affiliates are the owners of
                   record of the Patents and Licensed Patents (provided,
                   however, Buyer acknowledges and agrees the records of certain
                   Governmental Entities may continue to reflect Hines Park
                   Foods, Inc. as the registered owner of certain Patents and
                   Licensed 

                                       18
<PAGE>
 
                   Patents that are now owned by Seller as a result of a merger
                   between Seller and Hines-Park Foods, Inc., effective May 12,
                   1995).
           (iv)    Except as set forth in Schedule 4.10(b)(iv) or where not
                   Material, each of the United States and Canadian Patents and
                   Licensed Patents is valid and in force.
           (v)     Except as set forth in Schedule 4.10(b)(v) or where not
                   Material:
                   (A)  no claims are currently being asserted against Seller or
                        Seller's Affiliates by any person regarding the use of
                        any United States or Canadian Patents or United States
                        or Canadian Licensed Patents, or challenging or
                        questioning the validity of any license or agreement
                        relating to the use of any United States or Canadian
                        Patents or United States or Canadian Licensed Patents;
                   (B)  to the Knowledge of Seller, the use in the United States
                        and Canada of such United States and Canadian Patents
                        and United States and Canadian Licensed Patents,
                        respectively, by Seller or Seller's Affiliates does not
                        infringe on any United States or Canadian patent of any
                        third party;
                   (C)  no Actions are pending or, to the Knowledge of Seller,
                        threatened against Seller or Seller's Affiliates with
                        respect to the United States and Canadian Patents and
                        United States and Canadian Licensed Patents; and (D) no
                        Action is currently being asserted and, to the Knowledge
                        of Seller, no conditions exist upon which such Action
                        could be based, that Seller or any of Seller's
                        Affiliates is in default or is not in full compliance
                        with all licenses and other agreements under which it is
                        using any United States or Canadian Patents or United
                        States or Canadian Licensed Patents.
           (vi)    Except as set forth in Schedule 1.16 or where not Material:
                   (A)  there are no licenses, sublicenses, assignments or joint
                        ownership agreements currently in effect pertaining to
                        any of the United States or Canadian Patents or United
                        States or Canadian Licensed Patents to which Seller or
                        Seller's Affiliates is a party, other than any
                        intercompany licenses which will be terminated as of the
                        Closing Date; and
                   (B)  no third party will have a right to license or acquire
                        any of the United States or Canadian Patents or United
                        States or Canadian Licensed Patents as a consequence of
                        the consummation of the transactions contemplated by
                        this Agreement.

                                       19
<PAGE>
 
           (vii)   Except as set forth in Schedule 4.10(b)(vii) or where not
                   Material, no consent of any third party will be required for
                   the use of any United States or Canadian Patent or United
                   States or Canadian Licensed Patent as a result of the
                   consummation of the transactions contemplated by this
                   Agreement.
           (viii)  Except as set forth in Schedule 4.10(b)(viii), all
                   maintenance fees applicable to the Patents and the Licensed
                   Patents applied for after December 12, 1980 have been timely
                   paid as required by 35 United States Code (S)41(b).
      (c)  MISCELLANEOUS TECHNOLOGY
           (i)     Except as set forth in Schedule 4.10(c)(i) or where not
                   Material, the Technology (excluding the Patents and Buyer's
                   rights under the Licensed Patents, which are addressed in
                   Section 4.10(b) above) plus Buyer's rights under the
                   Technology License Agreement comprise all of Seller's and
                   Seller's Affiliates' process knowledge necessary for Seller's
                   and Seller's Affiliates' conduct of the Business, and all
                   such process knowledge related to "just add water" technology
                   owned by Seller.
           (ii)    Except as set forth in Schedule 4.10(c)(ii) or where not
                   Material, there are no security interests, liens, pledges,
                   claims, charges or options on Technology (excluding the
                   Patents and Buyer's rights under the Licensed Patents, which
                   are addressed in Section 4.10(b) above).
           (iii)   Except as set forth in Schedule 4.10(c)(iii) or where not
                   Material:
                   (A)  no claims are currently being asserted against Seller or
                        Seller's Affiliates by any person regarding the use of
                        any Technology in the United States or Canada (excluding
                        the Patents and Buyer's rights under the Licensed
                        Patents, which are addressed in Section 4.10(b) above),
                        or challenging or questioning the validity of any
                        license or agreement relating to the use of any
                        Technology in the United States or Canada (excluding the
                        Patents and Buyer's rights under the Licensed Patents,
                        which are addressed in Section 4.10(b) above);
                   (B)  to the Knowledge of Seller, the use in the United States
                        and Canada of such Technology (excluding the Patents and
                        Buyer's rights under the Licensed Patents, which are
                        addressed in Section 4.10(b) above), respectively, by
                        Seller or Seller's Affiliates does not infringe on any
                        United States or Canadian patent of any third party;
                   (C)  no Actions are pending or, to the Knowledge of Seller,
                        threatened against Seller or Seller's

                                       20
<PAGE>
 
                        Affiliates with respect to the use of Technology in the
                        United States or Canada (excluding the Patents and
                        Buyer's rights under the Licensed Patents, which are
                        addressed in Section 4.10(b) above); and
                   (D)  no Action is currently being asserted and, to the
                        Knowledge of Seller, no conditions exist upon which such
                        Action could be based, that Seller or any of Seller's
                        Affiliates is in default or is not in full compliance
                        with all licenses and other agreements under which it is
                        using any Technology in the United States or Canada
                        (excluding the Patents and Buyer's rights under the
                        Licensed Patents, which are addressed in Section 4.10(b)
                        above).
           (iv)    Except as set forth in Schedule 1.16 or where not Material:
                   (A)  there are no licenses, sublicenses, assignments or joint
                        ownership agreements currently in effect pertaining to
                        use of any of the Technology in the United States or
                        Canada (excluding the Patents and Buyer's rights under
                        the Licensed Patents, which are addressed in Section
                        4.10(b) above) to which Seller or Seller's Affiliates is
                        a party, other than any intercompany licenses which will
                        be terminated as of the Closing Date; and
                   (B)  no third party will have a right to license or acquire
                        any of the Technology in the United States or Canada
                        (excluding the Patents and Buyer's rights under the
                        Licensed Patents, which are addressed in Section 4.10(b)
                        above) as a consequence of the consummation of the
                        transactions contemplated by this Agreement.
           (v)     Except as set forth in Schedule 4.10(c)(v) or where not
                   Material, no consent of any third party will be required for
                   the use of any Technology in the United States or Canada
                   (excluding the Patents and Buyer's rights under the Licensed
                   Patents, which are addressed in Section 4.10(b) above) as a
                   result of the consummation of the transactions contemplated
                   by this Agreement.
           (vi)    Except as set forth in Schedule 4.10(c)(vi), Seller and
                   Seller's Affiliates have taken reasonable steps in accordance
                   with customary industry standards to maintain the
                   confidentiality of the Technology (excluding the Patents and
                   Buyer's rights under the Licensed Patents, which are
                   addressed in Section 4.10(b) above) and to maintain and
                   protect the Technology (excluding the Patents and Buyer's
                   rights under the Licensed Patents, which are addressed in

                                       21
<PAGE>
 
                   Section 4.10(b) above) in the United States and Canada.
      (d)  MISCELLANEOUS INTELLECTUAL PROPERTY
           (i)     Except as set forth in Schedule 4.10(d)(i) or where not
                   Material, the Intellectual Property (except for the
                   Trademarks, the Patents, Buyer's rights under the Licensed
                   Patents, and the Technology, which are addressed in Section
                   4.10(a) through 4.10(c) above) comprises all of Seller's and
                   Seller's Affiliates' intellectual property necessary for
                   Seller's and Seller's Affiliates' conduct of the Business.
           (ii)    Except as set forth in Schedule 4.10(d)(ii) or where not
                   Material, Seller or Seller's Affiliates own all the United
                   States and Canadian Intellectual Property (except for the
                   Trademarks, the Patents, Buyer's rights under the Licensed
                   Patents, and the Technology, which are addressed in Section
                   4.10(a) through 4.10(c) above).
           (iii)   Except as set forth in Schedule 4.10(d)(iii) or where not
                   Material:
                   (A)  no claims are currently being asserted against Seller or
                        Seller's Affiliates by any person regarding the use of
                        any United States or Canadian Intellectual Property
                        (except for the Trademarks, the Patents, Buyer's rights
                        under the Licensed Patents, and the Technology, which
                        are addressed in Section 4.10(a) through 4.10(c) above),
                        or challenging or questioning the validity of any
                        license or agreement relating to the use of any United
                        States or Canadian Intellectual Property (except for the
                        Trademarks, the Patents, Buyer's rights under the
                        Licensed Patents, and the Technology, which are
                        addressed in Section 4.10(a) through 4.10(c) above);
                   (B)  to the Knowledge of Seller, the use in the United States
                        and Canada of such United States or Canadian
                        Intellectual Property (except for the Trademarks, the
                        Patents, Buyer's rights under the Licensed Patents, and
                        the Technology, which are addressed in Section 4.10(a)
                        through 4.10(c) above), respectively, by Seller or
                        Seller's Affiliates does not infringe on any United
                        States or Canadian trademark, trade name or service mark
                        of any third party;
                   (C)  no Actions are pending or, to the Knowledge of Seller,
                        threatened against Seller or Seller's Affiliates with
                        respect to the United States and Canadian Intellectual
                        Property (except for the Trademarks, the Patents,
                        Buyer's rights under the Licensed Patents, and the
                        Technology, which 

                                       22
<PAGE>
 
                        are addressed in Section 4.10(a) through 4.10(c) above);
                        and
                   (D)  no Action is currently being asserted and, to the
                        Knowledge of Seller, no conditions exist upon which such
                        Action could be based, that Seller or any of Seller's
                        Affiliates is in default or is not in full compliance
                        with all licenses and other agreements under which it is
                        using any United States or Canadian Intellectual
                        Property (except for the Trademarks, the Patents,
                        Buyer's rights under the Licensed Patents, and the
                        Technology, which are addressed in Section 4.10(a)
                        through 4.10(c) above).
           (iv)    Except as set forth in Schedule 1.16 or where not Material:
                   (A)  there are no licenses, sublicenses, assignments or joint
                        ownership agreements currently in effect pertaining to
                        any of the United States or Canadian Intellectual
                        Property (except for the Trademarks, the Patents,
                        Buyer's rights under the Licensed Patents, and the
                        Technology, which are addressed in Section 4.10(a)
                        through 4.10(c) above) to which Seller or Seller's
                        Affiliates is a party, other than any intercompany
                        licenses which will be terminated as of the Closing
                        Date; and
                   (B)  no third party will have a right to license or acquire
                        any of the United States or Canadian Intellectual
                        Property (except for the Trademarks, the Patents,
                        Buyer's rights under the Licensed Patents, and the
                        Technology, which are addressed in Section 4.10(a)
                        through 4.10(c) above) as a consequence of the
                        consummation of the transactions contemplated by this
                        Agreement.
           (v)     Except as set forth in Schedule 4.10(d)(v) or where not
                   Material, no consent of any third party will be required for
                   the use of any United States or Canadian Intellectual
                   Property (except for the Trademarks, the Patents, Buyer's
                   rights under the Licensed Patents, and the Technology, which
                   are addressed in Section 4.10(a) through 4.10(c) above) as a
                   result of the consummation of the transactions contemplated
                   by this Agreement.

4.11  LITIGATION AND CLAIMS.  Except as set forth in Schedule 4.11, there are no
      pending Actions relating to the Business with respect to which Seller or
      Seller's Affiliates has received service of process or has been threatened
      in writing and which:
      (a)  involve a claim against Seller or Seller's Affiliates of, or which
           involve an unspecified amount which is reasonably expected to result
           in a liability to Seller or Seller's

                                       23
<PAGE>
 
           Affiliates of, more than one hundred thousand United States dollars
           (US$100,000);
      (b)  seek injunctive relief which would Materially affect Buyer's
           acquisition, ownership or operation of the Acquired Assets; or
      (c)  directly relate to the transactions contemplated by this Agreement.
           Except as set forth in Schedule 4.11, there are no:
      (d)  outstanding judgments, orders, writs, injunctions or decrees of any
           Governmental Entity against Seller or Seller's Affiliates which have
           or are reasonably expected to have a material adverse effect on the
           ability of Seller or Seller's Affiliates to consummate the
           transactions contemplated by this Agreement;
      (e)  Actions pending or, to the Knowledge of Seller, threatened against
           Seller or Seller's Affiliates which have or are reasonably expected
           to have a material adverse effect on the ability of Seller or
           Seller's Affiliates to consummate the transactions contemplated by
           this Agreement.
      Except as set forth in Schedule 4.11, to the Knowledge of Seller, neither
      Seller nor Seller's Affiliates is in Material default under any judgment,
      order or decree of any Governmental Entity applicable to the Business or
      the Acquired Assets.

4.12  MAJOR CUSTOMERS.  To the Knowledge of Seller, since July 1, 1997 Seller
      has not received oral or written notice from any of the top 10 customers
      of the Business (as measured by sales volume during Seller's fiscal year
      ended June 30, 1997) expressing its current intention to terminate 25% or
      more of its purchases from the Business.

4.13  ORGANIZATION AND GOOD STANDING.  Seller and Seller's Affiliates are
      corporations duly organized, validly existing, and in good standing under
      the laws of their respective states of incorporation and are duly
      authorized to do business therein, with full corporate power to own their
      properties and conduct the Business presently being conducted by them,
      except where not Material.

4.14  PERMITS.  To the Knowledge of Seller, Seller and Seller's Affiliates
      possess all licenses, permits and other approvals of Governmental Entities
      necessary to enable it to carry on the Business as it is currently
      conducted, except where not Material.

4.15  RECENT CONDUCT OF THE BUSINESS.  From July 1, 1997, until the date of this
      Agreement, Seller and Seller's Affiliates have conducted the Business in
      all Material respects in the same manner as it has historically been
      conducted by Seller and Seller's Affiliates, and there has been no
      Material change in the Business, except for changes attributable to
      general economic conditions or relating to the consumer or food products

                                       24
<PAGE>
 
      industries generally or changes resulting from actions of Buyer or the
      announcement of the transactions contemplated by this Agreement. Except as
      set forth on Schedule 4.15, since June 30, 1997, Seller has not:
      (a)  permitted or allowed any of the Acquired Assets to be subjected to
           any lien other than Permitted Liens;
      (b)  sold, transferred, leased, licensed, mortgaged or pledged any of the
           Acquired Assets other than in the ordinary course of business;
      (c)  disposed of or permitted to lapse any Material Intellectual Property;
      (d)  waived any Material right under any Contract or Supply Contract;
      (e)  failed to perform in any Material respect any of its obligations, or
           suffered or permitted to exist and be continuing, any Material
           default by it, under any Contract or Supply Contract; or
      (f)  agreed, whether in writing or otherwise, to take any of the actions
           set forth in this Section 4.15, other than as contemplated by this
           Agreement.

4.16  RECIPES; INGREDIENTS.  The recipes (in their entirety) for the Products
      are used exclusively in the Business. After the Closing Date, no
      ingredient (including without limitation any flavor) used in the recipes
      of the Business will need to be procured from or through Seller or
      Seller's Affiliates, except as contemplated by the Transitional Supply
      Agreement.

4.17  TAXES.  All returns, reports and declarations of every nature required to
      be filed with respect to Taxes by or on behalf of Seller (either
      separately or as part of a consolidated group) prior to the Closing Date
      with respect to the Business have been timely filed (taking into account
      any extensions) and such returns, reports and declarations as so filed are
      complete and accurate and disclose all Taxes required to be paid for the
      periods covered thereby, except for any such failures to file and such
      errors which would not be Material.

4.18  TITLE TO ACQUIRED ASSETS.  Seller or Seller's Affiliates have and will
      convey to Buyer good and marketable title to all of the Acquired Assets
      free and clear of any security interests, liens, pledges, claims, charges
      or options, except:
      (a)  as set forth in Schedule 4.18;
      (b)  mechanics', carriers', workmen's, repairmen's or other like liens
           arising or incurred in the ordinary course of business, liens arising
           under original purchase price conditional sales contracts and
           equipment leases with third parties entered into in the ordinary
           course of business, liens for Taxes and other governmental charges
           which are not due and payable or which may be paid later without
           penalty; and

                                       25
<PAGE>
 
      (c)  other imperfections of title, security interests, liens, pledges,
           claims, charges or options, if any, which do not, individually or in
           the aggregate, materially impair the continued use and operation of
           the Acquired Assets to which they relate in the operation of the
           Business as currently conducted (collectively, the "Permitted
           Liens"); and
      provided, however, that this representation and warranty will not apply to
      any Intellectual Property.

4.19  VIOLATIONS/BREACHES.  Except as set forth in Schedule 4.19, or where not
      Material, the execution, delivery and compliance with this Agreement by
      Seller and Seller's Affiliates will not, and the consummation by Seller
      and Seller's Affiliates of the transactions contemplated by this Agreement
      will not, conflict with, or result in any violation of or default under,
      or give rise to a right of termination, cancellation or acceleration of
      any obligation or to loss of a benefit under, or result in the creation of
      any lien, claim, encumbrance, security interest, option, charge or
      restriction of any kind upon any of the Acquired Assets under, or require
      any consent, authorization or approval under:
      (a)  any provision of the certificate of incorporation, code or
           regulations, or by-laws of Seller or Seller's Affiliates;
      (b)  any Contract, Supply Contract or Material permit to which Seller or
           any of Seller's Affiliates is a party or by which any of the Acquired
           Assets may be bound; or
      (c)  to the Knowledge of Seller, any judgment, order or decree or any
           statute, rule, regulation, order, decree, administrative or judicial
           doctrine, or other law (whether foreign, federal, state, provincial,
           local or other) binding on or applicable to Seller, Seller's
           Affiliates, the Business or any of the Acquired Assets.

                                       26
<PAGE>
 
                                   ARTICLE V
                    REPRESENTATIONS AND WARRANTIES OF BUYER

Buyer represents and warrants that the following are true and correct as of the
date of this Agreement, and will be true and correct as of the Closing.

5.01  AUTHORITY.  Buyer has full corporate power and authority to execute and
      deliver this Agreement and to consummate the transactions contemplated
      hereby. All corporate actions and proceedings on the part of Buyer that
      are necessary to approve and authorize the execution and delivery of this
      Agreement and the consummation of the transactions contemplated hereby
      have, or prior to Closing will have, occurred, and, assuming proper
      execution and delivery by Seller and Seller's Affiliates, this Agreement
      is enforceable against Buyer in accordance with its terms and the
      Transaction Documents will be enforceable upon proper execution and
      delivery to Seller or Seller's Affiliates.

5.02  AUTHORIZATIONS.  No Authorization is needed by Buyer for the execution,
      delivery, or performance of this Agreement and the consummation of the
      transactions contemplated hereby, except as set forth in Schedule 5.02 or
      where the failure to obtain such Authorization will not have a material
      adverse effect on the Business, this Agreement or the consummation of the
      transactions contemplated hereby.

5.03  FINDER'S FEES AND COMMISSIONS.  Neither Buyer nor its Affiliates have any
      liability or obligation to pay any fees or commissions to any broker,
      finder or other agent with respect to the transactions contemplated by
      this Agreement for which Seller of Seller's Affiliates could become liable
      or obligated.

5.04  FUNDING.  Set forth on Schedule 5.04 are fully executed copies of the
      following commitment letters for the financing contemplated by Buyer to
      finance the transactions contemplated by this Agreement: (a) the
      commitment letter of The Chase Manhattan Bank and Chase Securities Inc.
      ("Chase") dated November 26, 1997 to provide certain debt facilities (the
      "Chase Commitment"); (b) the commitment letter of The National Westminster
      Bank PLC and Gleacher Natwest Inc. ("Natwest") dated November 26, 1997 to
      provide certain debt facilities (the "Natwest Commitment"); (c) the letter
      dated November 7, 1997 from MBW Investors LLC confirming that it will
      provide a minimum of ninety-three million seven hundred fifty thousand
      United States dollars (US$93,750,000) to complete the transactions
      contemplated by this Agreement; and (d) the letters dated November 7, 1997
      from each of McCown De Leeuw & Co., Fenway Partners Capital Fund, LP, and
      Dartford Partnership LLC. confirming that each of them will provide to MBW
      Investors LLC up to each of their pro rata share of up to ninety-three
      million seven hundred fifty thousand United States dollars

                                       27
<PAGE>
 
      (US$93,750,000) to complete the transactions contemplated by this
      Agreement. As of the date hereof, (e) each of the Chase Commitment and the
      Natwest Commitment is in full force and effect and (f) to the Knowledge of
      Buyer, there are no facts or circumstances which prevent, or could
      reasonably be expected to prevent, the conditions to the financing
      outlined in these commitments from being satisfied, or Buyer from
      receiving financing pursuant to these commitments or from consummating the
      transactions contemplated by this Agreement. Pursuant to the letters
      described in Section 5.04(d), Buyer has commitments to have available at
      Closing at least ninety-three million seven hundred fifty thousand United
      States dollars (US$93,750,000) in equity available to it for use to
      satisfy the equity conditions contained in the Chase Commitment and the
      Natwest Commitment, and Buyer will use such equity for that purpose.

5.05  LITIGATION AND CLAIMS.  Except as set forth in Schedule 5.05, there are no
      pending Actions relating to the Business with respect to which Buyer has
      received service of process or has been threatened in writing and which:
      (a) seek injunctive relief which would Materially affect Buyer's
      acquisition, ownership or operation of the Acquired Assets; or (b)
      directly relate to the transactions contemplated by this Agreement. Except
      as set forth in Schedule 5.05, there are no: (c) outstanding judgments,
      orders, writes, injunctions or decrees of any Governmental Entity against
      Buyer which have or could reasonably be expected to have a material
      adverse effect on the ability of Buyer to consummate the transactions
      contemplated by this Agreement; (d) Actions pending or, to the Knowledge
      of Buyer, threatened against Buyer which have or could reasonably be
      expected to have a material adverse effect on the ability of Buyer to
      consummate the transactions contemplated by this Agreement.

5.06  ORGANIZATION AND GOOD STANDING.  Buyer is a corporation duly organized,
      validly existing, and in good standing under the laws of the state of
      Delaware and is duly authorized to do business therein.

5.07  VIOLATIONS/BREACHES.  Except as set forth in Schedule 5.07, or where not
      Material, the execution, delivery and compliance with this Agreement by
      Buyer will not, and the consummation by Buyer of the transactions
      contemplated by this Agreement will not, conflict with, or result in any
      violation of or default under, or require any consent, authorization or
      approval under: (a) any provision of the certificate of incorporation,
      code or regulations, or by-laws of Buyer; (b) any contract to which Buyer
      is a party; or (c) to the Knowledge of Buyer, any judgment, order or
      decree or any statute, law, rule or regulation binding on or applicable to
      Buyer.

                                       28
<PAGE>
 
                                  ARTICLE VI
                                   COVENANTS

6.01  ACCESS.  From the date of this Agreement through the Closing, Seller will
      permit Buyer, its employees, Chase, Natwest, counsel and accountants to
      have reasonable access, during normal business hours and upon reasonable
      notice, to the personnel, properties, books and records of Seller and
      Seller's Affiliates relating to the transition of the Business to Buyer
      (except for formulas and recipes, which will only be provided to a third
      party who is mutually agreed upon by Seller and Buyer under the terms of a
      confidentiality agreement that is satisfactory to Seller in its sole
      discretion); provided, however, that such access must not unreasonably
      interfere with the normal operations of Seller, Seller's Affiliates or the
      Business.

6.02  ADDITIONAL DOCUMENTS.  From time to time after the Closing, Seller, Buyer
      and their Affiliates will execute and deliver, without further
      consideration, such documents as either Party may reasonably request, in
      such form as may be appropriate, if necessary or advisable in connection
      with the consummation of the transactions contemplated by this Agreement,
      including without limitation assignment and assumption agreements with
      respect to the Supply Contracts and certain purchase orders, contracts,
      agreements and other obligations described in Section 6.04.

6.03  ADDITIONAL RECORDS.  Within a reasonable time (but not more than 45 days)
      after Closing, Seller and Seller's Affiliates will provide to Buyer copies
      of books, records or other documents, if any, which were not exclusively
      related to the Business but which are necessary for the operation of the
      Business. Seller and Seller's Affiliates may redact from such copies any
      information that does not relate to the Business, and Buyer will have the
      right to use such copies only in connection with its operation and
      ownership of the Business.

6.04  ASSIGNMENT , ASSUMPTION AND CONSENTS.
      (a)  Seller and Seller's Affiliates will use commercially reasonable
           efforts to obtain the consent of any third party to any purchase
           order, contract, agreement or other obligation to the extent
           exclusively related to the Business, which consent is required for
           the assignment of any such purchase order, contract, agreement or
           other obligation from Seller or Seller's Affiliates to Buyer;
           provided, however, that Seller and Seller's Affiliates will not agree
           to modify any such purchase order, contract, agreement or other
           obligation to obtain such consent without the prior written consent
           of Buyer. If any such consent is not obtained with respect to a
           specific purchase order, contract, agreement or other obligation, or
           if an attempted assignment of such purchase order, contract,

                                       29
<PAGE>
 
           agreement or obligation would be ineffective, Seller and Seller's
           Affiliates will use commercially reasonable efforts to provide Buyer
           with any information in their possession which would assist Buyer in
           identifying alternative sources of supply for the goods or services
           obtained by Seller or Seller's Affiliates pursuant to such purchase
           order, contract, agreement or other obligation. For no additional
           consideration, Seller or Seller's Affiliates will sell, convey,
           assign, transfer and deliver to Buyer, and Buyer will purchase,
           acquire, accept and assume such purchase orders, contracts,
           agreements and other obligations for which the required consent has
           been obtained: (i) with respect to the Manufacture of Products
           pursuant to the Transitional Supply Agreement, after obtaining such
           required consent, if obtained, and after the termination or
           expiration of the Transitional Supply Agreement and (ii) with respect
           to all other such purchase orders, contracts, agreements and other
           obligations, after obtaining such required consent, if obtained.
      (b)  Upon termination or expiration of the Transitional Supply Agreement
           and for no additional consideration, Seller or Seller's Affiliates
           will sell, convey, assign, transfer and deliver to Buyer, and Buyer
           will purchase, acquire, accept and assume all Supply Contracts in
           effect as of the termination or expiration of the Transitional Supply
           Agreement; provided, however, that if any such Supply Contract would
           obligate Buyer to pay scrapping costs that are allocated to Seller
           under the Transitional Supply Agreement, Seller will remain
           responsible for such costs as set forth in the Transitional Supply
           Agreement.

6.05  BDF COMMITMENTS.  Seller will notify its trade customers by December 31,
      1997 that no BDF Commitments with respect to the Business will be honored
      for performance that occurs after January 31, 1998, except for those where
      a trade customer has irrevocably committed to such performance prior to
      the date of the notification. An estimate of such BDF Commitments is set
      forth in Schedule 6.05.

6.06  BULK TRANSFER LAWS.  Buyer waives compliance by Seller and its Affiliates
      with any laws relating to bulk transfers and bulk sales applicable to the
      transactions contemplated by this Agreement. Seller will indemnify Buyer
      from any third party Actions arising out of or related to the failure of
      Seller and Seller's Affiliates to comply with such bulk transfer and bulk
      sales laws.

6.07  CONFIDENTIALITY.
      (a)  Except to the extent contrary to the terms of this Agreement, the
           terms of the Confidentiality Agreement dated August 11, 1997 between
           Seller and Buyer (the "Confidentiality Agreement") are hereby
           incorporated by

                                       30
<PAGE>
 
          reference and will continue in full force and effect until the
          Closing, at which time such Confidentiality Agreement will terminate
          only in respect of that portion of the Evaluation Material (as defined
          in the Confidentiality Agreement) which relates to the Business. If
          this Agreement is, for any reason, terminated prior to the Closing,
          the Confidentiality Agreement will continue in full force and effect
          in accordance with its terms. Under all circumstances, the
          Confidentiality Agreement will continue in full force and effect with
          respect to that portion of the Evaluation Material not related to the
          Business.
     (b)  Except as otherwise expressly permitted by this Agreement, Seller,
          Buyer and their Affiliates will not disclose the terms of the
          Transaction Documents to any Person other than such directors,
          officers, shareholders, employees and attorneys of Seller, Buyer,
          their Affiliates and their financial advisors, or such other Persons
          acting on behalf of or in the interests of Seller, Buyer and their
          Affiliates to whom disclosure of the terms of this Agreement is
          necessary for the consummation of the transactions contemplated hereby
          or the operation of the Business. Any disclosure permitted by this
          Section 6.07(b) will be made on a confidential basis.
     (c)  Notwithstanding anything to the contrary in this Agreement, Seller,
          Buyer and their Affiliates may disclose the terms of this Agreement to
          any Person, whether by providing such Person with photocopies of all
          or portions thereof or otherwise: (i) to the extent required by
          applicable laws, rules or regulations; (ii) as may be required in the
          reasonable opinion of Seller, Buyer, or their Affiliates, as the case
          may be, in connection with the consummation of the transactions
          contemplated by this Agreement; (iii) as may be required, in the
          reasonable opinion of Seller, Buyer, or their Affiliates, as the case
          may be, in the defense of Seller, Buyer, or their Affiliates in any
          Action; or (iv) as may be required in connection with the Chase
          Commitment and the Natwest Commitment or as may be legally required,
          in the reasonable opinion of Buyer's counsel, in any filings under the
          Securities Act of 1933 or the Securities Exchange Act of 1934.
     (d)  If this Agreement is, for any reason, terminated prior to the Closing,
          Buyer will promptly return to Seller all copies of Evaluation Material
          in its possession or in the possession of any Person acting on behalf
          of or in the interests of Buyer or its Affiliates; provided, however,
          that the portion of the Evaluation Material which consists of
          analyses, compilations, studies or other documents prepared by Buyer
          or its Affiliates or any Person acting on their behalf or in their
          interest will be destroyed and such destruction will be confirmed in
          writing to Seller.

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<PAGE>
 
     (e)  Any press releases, public announcements or similar publicity with
          respect to this Agreement or the transactions contemplated hereby must
          be approved by both Seller and Buyer in advance, provided that such
          approval may not be unreasonably withheld or delayed, and further
          provided that nothing herein will prevent either Seller or Buyer, upon
          reasonable notice to the other, from making public announcements to
          comply with the requirements of law or any listing agreement with any
          securities exchange or to inform their respective employees of the
          transactions contemplated by this Agreement.
     (f)  Subject to the principles set forth in Section 6.07(c)(i) (except for
          applicable laws, rules or regulations related to the Securities
          Exchange Commission) and Section 6.07(c)(iii), Buyer will not
          disclose, and will cause its employees, counsel and accountants not to
          disclose, to any Person, any information relating to the cost
          structure of the Seller or the Business as conducted by the Seller
          that is made available to Buyer, its employees, counsel or accountants
          pursuant to Section 6.13(f) or 6.13(j), except to the extent such
          information is otherwise made available to Buyer, its employees,
          counsel or accountants pursuant to any other subsection of Section
          6.13. Buyer will be responsible for any breach of this Section 6.07(f)
          by any of Buyer's employees, counsel or accountants.

6.08  COOPERATION IN LITIGATION.  For a period of 3 years after the Effective
      Time, Seller and Buyer will, in the defense of any third-party Action
      relating to the Business, make available during normal business hours, but
      without unreasonably disrupting their respective businesses, all personnel
      and records of the Business reasonably necessary to permit the effective
      defense or investigation of such Action. If business information other
      than that pertaining to the Business is contained in such records, Seller
      and Buyer will either agree that such information may be omitted or
      redacted by the producing Party, or will enter into appropriate secrecy
      commitments to protect such information.

6.09  COOPERATION IN TAX MATTERS.  Seller, Seller's Affiliates and Buyer will
      make available during normal business hours, but without unreasonably
      disrupting their respective businesses, all personnel and records of the
      Business reasonably necessary in connection with: the filing of any Tax
      return, amended return or claim for refund; determining a liability for
      Taxes or a right to refund for Taxes; or conducting an audit or other
      proceeding in respect of Taxes.

6.10  COOPERATION OF THIRD PERSONS.  Where the cooperation of third Persons such
      as insurers or trustees would be necessary in order for a Party to
      completely fulfill its obligations under the Transaction Documents, such
      Party will use all commercially

                                       32
<PAGE>
 
      reasonable efforts to cause such third Persons to provide such 
      cooperation.

6.11  COUPONS.  Seller will remain liable for distribution and redemption of all
      coupons set forth in Schedule 1.05(k), whether they are distributed before
      or after the Closing Date.

6.12  COVENANT NOT TO COMPETE.  For a period of 3 years after the Closing Date
      Seller will not for itself or for any of its Affiliates engage in any
      enterprise engaged in the business of manufacturing, marketing or selling
      Baking Mixes anywhere in the United States, Puerto Rico, Canada or Mexico
      (the "Restricted Business"); provided, however, that notwithstanding the
      foregoing, Seller and its Affiliates may: (a) hereafter purchase, or
      otherwise become affiliated with or participate in, any enterprise engaged
      in the Restricted Business (i) if less than 25% of the aggregate gross
      revenues of such enterprise for its most recently-completed fiscal year
      were derived from the Restricted Business or (ii) if more than 25% of the
      aggregate gross revenues of such enterprise for its most recently-
      completed fiscal year were derived from the Restricted Business, so long
      as Seller uses commercially reasonable efforts to divest, as soon as
      reasonably practicable, a portion of its interest in such enterprise
      relating to the Restricted Business such that the 25% gross revenues limit
      set forth above would not be exceeded after giving effect to such
      divestiture; and (b) engage in any Restricted Business (other than the
      Business) currently conducted by Seller or any Affiliate.

6.13  DELIVERY OF FINANCIAL INFORMATION.  Upon reasonable request and
      reasonable notice, Seller will provide or cause to be provided to Buyer:
      (a)  an audited financial statement of direct revenues, cost of products
           sold, gross margin, other direct expenses (including marketing,
           promotional, selling, administrative and other expenses) and excess
           of direct revenues over direct expenses for the Business for the 6
           month period ended December 31, 1997;
      (b)  an audited statement of the book value of Equipment and intangibles
           having book value being sold to Buyer pursuant to this Agreement, in
           accordance with Seller's historical practices as of June 30, 1996;
      (c)  unaudited financial statements of direct revenues, cost of products
           sold, gross margin, other direct expenses (including marketing,
           promotional, selling, administrative and other expenses) and excess
           of direct revenues over direct expenses for the Business for Seller's
           fiscal quarters ended September 30, 1996; December 31, 1996; March
           31, 1997; June 30, 1997; and December 31, 1997;
      (d)  unaudited financial statements of direct revenues, cost of products
           sold, gross margin, other direct expenses (including marketing,
           promotional, selling, administrative

                                       33
<PAGE>
 
          and other expenses) and excess of direct revenues over direct expenses
          for the Business for Seller's fiscal years ended June 30, 1993 and
          June 30, 1994; and
     (e)  an unaudited pro-rata allocation of the portion of the Business'
          direct revenues, cost of products sold, gross margin, other direct
          expenses (including marketing, promotional, selling, administrative
          and other expenses) and excess of direct revenues over direct expenses
          attributable to the period from January 1, 1998 through the Closing
          Date, based on actual shipments as of the Closing Date.
In addition Seller will, upon reasonable request and reasonable notice, use its
commercially reasonable efforts to:
     (f)  for a period of up to 6 months after the Closing Date, cause Deloitte
          & Touche to permit Buyer, it employees, counsel and accountants to
          have reasonable access, during normal business hours and upon
          reasonable notice, to Deloitte & Touche personnel familiar with
          Deloitte & Touche's audits of the Financial Information and the
          information to be provided in accordance with Sections 6.13(a) and (b)
          above and, if applicable, Section 6.13(i) below, and the Deloitte &
          Touche work papers with respect to such information;
     (g)  cause Deloitte & Touche to cooperate with Buyer in providing
          appropriate consents and comfort letters with respect to the Financial
          Information and the information to be provided in accordance with
          Sections 6.13(a) and (b) above and, if applicable, Section 6.13(i)
          below;
     (h)  for a reasonable period after the Closing Date, provide Deloitte &
          Touche with Seller's customary management representation letters and
          other information to induce Deloitte & Touche provide the information
          to be provided in accordance with Sections 6.13(a) and (b) above and
          the cooperation described in Sections 6.13(g) above and, if
          applicable, Section 6.13(i) below;
     (i)  provide or cause to be provided to Buyer fully-allocated income
          statements (through and including the excess of revenues over expenses
          after provision for income taxes) for the periods described in
          Sections 1.22(a) and (b) and Sections 6.13(a), (c), (d) and (e) at a
          reasonable level of detail, which statements will be audited to the
          extent the statements for the corresponding periods were or were to be
          audited pursuant to this Agreement; and
     (j)  for a period of up to 6 months after the Closing Date, permit Buyer,
          its employees, counsel and accountants to have reasonable access,
          during normal business hours and upon reasonable notice, to personnel
          familiar with the operation of the Business and to any records
          pertaining to the Business that were not provided to Buyer pursuant to
          this Agreement, for the purpose of answering or responding to
          reasonable and specific requests by Buyer pertaining to 

                                       34
<PAGE>
 
          the operation or finances of the Business prior to the Closing Date.


6.14  EFFORTS TO CLOSE.
      (a)  Seller, Seller's Affiliates and Buyer will use all commercially
           reasonable efforts to cause all of the conditions, as specified in
           Articles VII and VIII of this Agreement, to the obligations of the
           others to consummate the transactions contemplated hereby to be met
           as soon as practicable after the date of this Agreement.
      (b)  Buyer will attempt to ensure that it has the funds necessary for
           Closing on or prior to January 16, 1998 including without limitation:
           (i) by using its best efforts to ensure that it has at least ninety-
           three million seven hundred fifty thousand United States dollars
           (US$93,750,000) in equity (or such lesser amount as may be acceptable
           under the Chase Commitment and the Natwest Commitment); (ii) by using
           its best efforts to ensure it receives the proceeds of the debt
           facilities pursuant to the Chase Commitment or the Natwest
           Commitment; (iii) by using its best efforts to satisfy any and all
           conditions to closing the financing contemplated by the Chase
           Commitment and the Natwest Commitment and (iv) by using commercially
           reasonable efforts to obtain and acquire the proceeds of equivalent
           financing if the financing contemplated by the Chase Commitment and
           the Natwest Commitment becomes unavailable.
      (c)  Seller and Buyer will comply fully with all applicable notification,
           reporting and other requirements of the HSR Act. Seller and Buyer,
           within 10 Business Days after the date of this Agreement, will file
           the required notifications with the FTC and the Antitrust Division of
           the DOJ pursuant to and in compliance with the HSR Act. Seller and
           Buyer will as soon as practicable file any additional information
           requested by any Governmental Entity.
      (d)  Seller and Buyer will each use commercially reasonable efforts to
           obtain, as soon as practicable, the Authorizations that may be or
           become necessary for the performance of its obligations under this
           Agreement and the consummation of the transactions contemplated
           hereby and will cooperate fully with each other in promptly seeking
           to obtain such Authorizations.
      (e)  Seller and Buyer will promptly take any and all of the following
           actions to the extent required to eliminate any concerns on the part
           of any Governmental Entity regarding the legality under any Antitrust
           Law of Buyer's purchase of the Business: (i) use commercially
           reasonable efforts to prevent the entry in an Action brought under
           any Antitrust Law of any preliminary or permanent injunction or other
           order that would prevent, delay or make unlawful the 

                                       35
<PAGE>
 
           consummation of the transactions contemplated by this Agreement; (ii)
           in the event that such an injunction or order has been issued,
           promptly take any and all commercially reasonable actions necessary
           to vacate, modify or suspend such injunction or order so as to permit
           the consummation of the transactions contemplated by this Agreement
           as nearly as possible on the schedule contemplated by this Agreement,
           including without limitation appeal and the posting of a bond; and
           (iii) promptly take all other commercially reasonable actions
           necessary to avoid or eliminate each and every impediment under any
           Antitrust Law to the consummation of the transactions contemplated by
           this Agreement. The obligations contained in this Section 6.14 are in
           addition to and not in limitation of any other obligations of Seller
           and Buyer under this Agreement.

6.15  EMPLOYEES.  No employees of Seller or Seller's Affiliates will be
      transferred to Buyer pursuant to the transactions contemplated by this
      Agreement.

6.16  EXPENSES.  Except as otherwise expressly provided in this Agreement,
      whether or not the transactions contemplated by this Agreement are
      consummated, Seller, Seller's Affiliates and Buyer will each bear its own
      costs and expenses, except that (a) all Taxes imposed as a result of this
      Agreement or the transactions contemplated hereby (except Taxes on the
      income of Seller or Seller's Affiliates and any expenses allocated
      pursuant to Section 6.17) will be shared equally by Seller and Buyer, and
      (b) Buyer will pay all expenses associated with the preparation of the
      Financial Information and the information to be provided pursuant to
      Section 6.13.

6.17  INTELLECTUAL PROPERTY ASSIGNMENT/RECORDATION/MAINTENANCE.  For purposes of
      this Section 6.17, the term "expenses" will include without limitation
      expenses of drafting, notarization, authentication, legalization and/or
      consularization.
      (a)  Seller will prepare and will pay all expenses (whether incurred
           before or after the Effective Time) involved in preparing the
           Trademark and Patent assignment documents, by country, and obtaining
           appropriate signatures from Seller's representatives. Buyer will be
           responsible, and will pay all expenses (whether incurred before or
           after the Effective Time) involved in, obtaining appropriate
           signatures from Buyer's representatives on and recording, at Buyer's
           sole discretion, such Trademark and Patent assignment documents with
           the appropriate Governmental Entities.
      (b)  Seller will pay all expenses related to the maintenance of the
           Trademarks and Patents for 6 months after the Closing Date, and Buyer
           will reimburse Seller for such expenses.

                                       36
<PAGE>
 
           After this 6 month period, Buyer will be solely responsible for
           maintenance of the Trademarks and Patents.
      (c)  Seller will pay all bills for Trademark and Patent expenses which are
           received after the Effective Time but which relate to work performed
           for the benefit of Seller before the Effective Time or to costs to
           maintain the Trademarks and Patents up to the Effective Time. The
           phrase "work performed for the benefit of Seller" will not include
           any work, whether performed before or after the Effective Time,
           related to the transfer of the Trademarks and the Contracts related
           thereto to Buyer, other than that specifically assumed by Seller
           pursuant to Section 6.17(a) above.

6.18  MODIFIED/REPLACEMENT AGREEMENTS PERTAINING TO THE MANUFACTURE OF PRODUCTS.
      Buyer acknowledges and agrees that Seller or Seller's Affiliates, after
      the execution of this Agreement, may amend or modify any Supply Contracts
      and/or other purchase orders, contracts, agreements or other obligations
      related to the Manufacture of Products that were in effect as of the date
      of execution of this Agreement, or may enter into new Supply Contracts
      and/or other purchase orders, contracts, agreements or other obligations,
      all as necessary or advisable to fulfill Seller's or Seller's Affiliates'
      obligations pursuant to the Transitional Supply Agreement.

6.19  NO SHOP.  From the date of this Agreement until the earlier of (a) the
      termination of this Agreement pursuant to Section 10.01 and (b) January
      16, 1998 Seller will not, and will cause its subsidiaries, Affiliates,
      agents, representatives, and any other person acting on behalf of Seller
      not to, directly or indirectly solicit, negotiate with respect to,
      actively facilitate or accept any offers for the purchase or sale of or
      otherwise transfer the Business or the Acquired Assets (other than in the
      ordinary course of business), or otherwise effect any transaction
      inconsistent with the transactions contemplated by this Agreement.

6.20  OPERATION OF THE BUSINESS PRIOR TO CLOSING.  Except for actions taken
      pursuant to the prior written consent of Buyer, Seller and Seller's
      Affiliates from the date of this Agreement until the Closing will:
      (a)  conduct the Business in the ordinary course, including without
           limitation repairing or replacing any Equipment that is currently
           used in the Business that is damaged or that is destroyed due to an
           event that is customarily insured against;
      (b)  not transfer any of the Acquired Assets, other than in the ordinary
           course of business;
      (c)  continue to meet the contractual obligations of, and pay obligations
           relating to, the Business as they mature in the ordinary course; and

                                       37
<PAGE>
 
      (d)  maintain in the ordinary course the business relations of Seller and
           Seller's Affiliates with their suppliers, business customers and
           others with whom they have business relations in connection with the
           Business.
From the date of this Agreement until the Closing, Seller will, within 15
Business Days after the end of each calendar month, provide Buyer with financial
information concerning the Business in the United States in a form consistent
with that shown in Schedule 6.20.

6.21  POSSESSION OF ACQUIRED ASSETS.
      (a)  All Acquired Assets (except Equipment described in Section 15.02 of
           the Transitional Supply Agreement and those Books and Records and
           other documents described in Section 15.01 of the Transitional Supply
           Agreement) will be moved from Seller's or Seller's Affiliates'
           premises, in a manner so as to not unreasonably interfere with
           Seller's or Seller's Affiliates' operations and to minimize damage to
           such premises, at Buyer's expense within 14 calendar days after
           Closing.
      (b)  All Books and Records and other documents described in Section 15.01
           of the Transitional Supply Agreement will be moved from Seller's or
           Seller's Affiliates' premises, in a manner so as to not unreasonably
           interfere with Seller's or Seller's Affiliates' operations and to
           minimize damage to such premises, at Buyer's expense within 60
           calendar days after the expiration of the Transitional Supply
           Agreement.
      (c)  On a schedule mutually agreed to in writing by Seller and Buyer, at
           Seller's expense, Seller will, or will arrange for a contractor
           mutually agreed to by Buyer and Seller to, disassemble and prepare
           for shipment (including crating where appropriate) the Equipment
           described in Section 15.02 of the Transitional Supply Agreement. In
           addition, Seller will reimburse Buyer for the first ten million
           United States dollars (US$10,000,000) of costs associated with the
           shipment of such Equipment to, and the installation of such Equipment
           at, a facility designated by Buyer, provided arrangements for such
           shipment and installation are made by Buyer and are reasonably
           acceptable to Seller.

6.22  PRODUCT RETURNS.  Prior to March 31, 1998, Seller and Seller's Affiliates
      will follow their normal practice of not accepting any returns, but
      instead handling potential returns liability with a prepayment to trade
      customers. Prior to April 1, 1998, Buyer will establish a program with
      trade customers with respect to product returns, and will be solely
      responsible for making the arrangements for, and paying the costs of, such
      program. In no event will Seller or Seller's Affiliates be required to
      accept product returns at any location including without limitation
      Seller's Affiliates facility in Jackson, Tennessee nor will Buyer accept
      any product returns for which Seller or 

                                       38
<PAGE>
 
      Seller's Affiliates will be liable. No Party will undertake any action to
      encourage any product returns..

6.23  SUPPLEMENTS TO SCHEDULES.  From time to time prior to the Closing, Seller
      may deliver to the Buyer information supplementing or amending the
      representations and warranties, and the disclosures made in connection
      therewith in the Schedules. Such supplemental information will identify
      the specific item or event to be disclosed, and set forth Seller's good
      faith estimate of the adverse effect, if any, that such item or event will
      have on the Business. Any representation or warranty of Seller will be
      deemed to have been amended accordingly; provided, however, that no
      representation or warranty will be deemed to have been amended with
      respect to any Material supplement or amendment with respect to which
      Buyer has, within 5 Business Days of receipt of such supplement or
      amendment notified Seller of its desire to modify the terms of this
      Agreement as a result of such supplement or amendment, unless and until
      the parties have negotiated in good faith an appropriate modification to
      the terms of this Agreement to reflect such supplement or amendment.

6.24  TAX RECORDS.  Buyer will preserve and keep all Books and Records received
      from Seller or Seller's Affiliates relating to Tax matters of the Business
      ("Tax Records") until the expiration of the appropriate statutes of
      limitations with respect to such Tax matters, or 7 years, whichever is
      longer. Until such expiration, representatives of Seller or Seller's
      Affiliates will, upon reasonable notice, have access to such Tax Records
      during normal business hours to, examine, inspect and copy them. After
      such expiration, but prior to disposal, Buyer will inform Seller of its
      intent to dispose of any Tax Records, and will provide Seller and Seller's
      Affiliates with a reasonable opportunity to obtain such Tax Records as
      they deem appropriate.

6.25  USE OF TECHNOLOGY.  To the extent that Buyer is operating the Business
      subsequent to the Closing Date using the same know-how, patented and
      unpatented formulas (including without limitation current and discontinued
      flavors and products, recipes and mixing instructions), improvements,
      trade secrets, research and results thereof, inventions, data, methods,
      processes, instructions, drawings, and specifications that Seller and
      Seller's Affiliates used in operating the Business prior to the Closing
      Date, Seller hereby waives any right, remedy or cause of action it might
      have against Buyer arising out of or related to such use (other than
      rights, remedies or causes of action that arise prior to the Closing
      Date), regardless of whether such know-how, patented and unpatented
      formulas (including without limitation current and discontinued flavors
      and products, recipes and mixing instructions), improvements, trade
      secrets, research and results thereof, inventions, data, methods,

                                       39
<PAGE>
 
      processes, instructions, drawings, and specifications constitute
      Technology transferred to Buyer under this Agreement.

6.26  USE OF SELLER'S NAME OR REPUTATION/PACKAGING MATERIALS.  Buyer will not
      operate the Business utilizing, based on or taking advantage of the name,
      reputation or corporate goodwill of Seller or Seller's Affiliates. Buyer
      will cease use of packaging, advertising, sales and promotional materials
      bearing any of Seller's or its Affiliates' corporate names, product
      identification numbers or consumer information telephone numbers beginning
      3 months after the Closing, or such shorter period if limited by the
      requirements of any law or regulation; provided, however, that buyer may
      continue to use the existing UPC codes for the Products until Buyer has
      been able to obtain new UPC codes for such Products, or 9 months after
      Closing, whichever is earlier. Buyer will maintain quality standards for
      products of the Business at least equal to those maintained by Seller or
      its Affiliates at the time of the Closing for so long as Buyer continues
      to use any packaging, advertising, sales or promotional materials bearing
      the corporate names, product identification numbers or consumer
      information telephone numbers of Seller or its Affiliates.

                                       40
<PAGE>
 
                                  ARTICLE VII
                   CONDITIONS TO SELLER'S OBLIGATION TO CLOSE

All obligations of Seller and Seller's Affiliates to sell the Acquired Assets,
to transfer the Business, and to perform any other action at the Closing are
subject to the fulfillment, prior to or at the Closing, of each of the following
conditions, any of which may be waived by Seller in whole or in part without
written or oral notice of such waiver to Buyer.

7.01  AUTHORIZATIONS/WAITING PERIODS.  All Authorizations necessary for the
      Closing will have been obtained, except where failure to obtain such
      Authorizations will not have a material adverse effect on the Business,
      this Agreement or the consummation of the transactions contemplated
      hereby.

7.02  NO INJUNCTION/ORDER.  No preliminary or permanent injunction or other
      order will have been issued that would make unlawful the consummation of
      the transactions contemplated by this Agreement.

7.03  PERFORMANCE OF BUYER'S OBLIGATIONS.  Buyer will have fully performed all
      commitments required by this Agreement to be performed prior to Closing
      (except for those which, in the aggregate, will not have a material
      adverse effect on this Agreement or the consummation of the transactions
      contemplated hereby) and will have tendered at the Closing the Purchase
      Price and the documents required in Section 3.01(b) and (c).

7.04  BUYER'S REPRESENTATIONS AND WARRANTIES TRUE.  All representations and
      warranties of Buyer contained in this Agreement will be true and correct
      in all material respects (except that all representations and warranties
      qualified as to materiality will be true in all respects) as of the
      Closing, except for those which, in the aggregate, will not have a
      material adverse effect on this Agreement or the consummation of the
      transactions contemplated hereby.

                                       41
<PAGE>
 
                                  ARTICLE VIII
                   CONDITIONS TO BUYER'S OBLIGATION TO CLOSE

All obligations of Buyer to purchase the Acquired Assets, to assume the Assumed
Liabilities, and to perform any other action at the Closing are subject to the
fulfillment, prior to or at the Closing, of each of the following conditions,
any of which may be waived by Buyer in whole or in part without written or oral
notice of such waiver to Seller.

8.01  AUTHORIZATIONS/WAITING PERIODS.  All Authorizations necessary for the
      Closing will have been obtained, except where failure to obtain such
      Authorizations will not have a material adverse effect on this Agreement
      or the consummation of the transactions contemplated hereby.

8.02  NO INJUNCTION/ORDER.  No preliminary or permanent injunction or other
      order will have been issued that would make unlawful the consummation of
      the transactions contemplated by this Agreement.

8.03  PERFORMANCE OF SELLER'S OBLIGATIONS.  Seller and Seller's Affiliates will
      have fully performed all commitments required by this Agreement to be
      performed prior to Closing, except for those which, in the aggregate are
      not Material, and will have tendered at the Closing the documents required
      in Section 3.01(a) and (c).

8.04  RECEIPT OF FINANCING.  Buyer will have received the proceeds of the debt
      facilities pursuant to the Chase Commitment or the Natwest Commitment, or
      any replacement financing; provided, however, that this condition to
      Closing will not apply if Buyer has breached the covenant contained in
      Section 6.14(b).

8.05  SELLER'S REPRESENTATIONS AND WARRANTIES TRUE.  All representations and
      warranties of Seller contained in this Agreement will be true and correct
      in all material respects (except that all representations and warranties
      qualified as to materiality will be true in all respects) as of the
      Closing, except for those which, in the aggregate, are not Material. 

                                       42
<PAGE>
 
                                   ARTICLE IX
                        INDEMNIFICATION AND ARBITRATION

9.01  INDEMNIFICATION BY SELLER.
      (a)  Subject to the terms and conditions of this Agreement, Seller will
           defend, indemnify and hold Buyer and its Affiliates harmless from and
           against: (i) all claims, losses, liabilities, damages, costs and
           expenses (including without limitation reasonable fees and expenses
           of attorneys incurred in investigation or defense of any third-party
           Action, but excluding fees, costs and expenses of attorneys,
           accountants, consultants or other experts or witnesses incurred in
           the investigation or prosecution of any non third-party Action)
           related to (A) an Excluded Liability or (B) any breach of a
           representation and warranty or covenant of Seller or Seller's
           Affiliates in this Agreement and (ii) all costs and expenses of Buyer
           (including without limitation reasonable fees and expenses of
           attorneys) incurred in connection with the successful enforcement of
           any rights of Buyer under the indemnity provided in this Section
           9.01.
      (b)  Promptly after receipt by Buyer of notice of any third-party Action
           in respect of which indemnity may be sought against Seller hereunder
           (for purposes of this Section 9.01, a "Buyer's Assertion"), Buyer
           will notify Seller in writing of the Buyer's Assertion, but the
           failure to so notify Seller will not relieve Seller of any liability
           it may have to Buyer, except to the extent Seller has suffered actual
           prejudice thereby. Seller will be entitled to participate in the
           defense of such Buyer's Assertion. If Seller, by written notice to
           Buyer within 30 days after receipt by Seller of notice of such
           Buyer's Assertion, acknowledges its responsibility to indemnify Buyer
           based on the facts alleged in the third-party Action and the Buyer's
           Assertion and if Seller elects to do so, Seller will also be entitled
           to assume the defense of such Buyer's Assertion, at its own expense,
           with counsel chosen by it which will be reasonably satisfactory to
           Buyer. With respect to any such Buyer's Assertion, Buyer will
           promptly provide Seller with: (i) notice and copies of any documents
           served upon Buyer; and (ii) all reasonable cooperation which Seller
           deems necessary to defend such Buyer's Assertion, including without
           limitation providing Seller and its outside attorneys access to any
           potentially-relevant documents, information, or individuals within
           the control of Buyer, other than any privileged documents. If
           business information of Buyer other than that pertaining to the
           Business is contained in such documents or information, Seller and
           Buyer will enter into appropriate secrecy commitments to protect such
           documents or information. Notwithstanding that Seller may have
           elected as provided above to assume the defense of any Buyer's
           Assertion, Buyer 

                                       43
<PAGE>
 
           will have the right to participate in the investigation and defense
           thereof, with separate counsel chosen by Buyer, but in such event the
           fees and expenses of Buyer (above those which would otherwise have
           been incurred) and such separate counsel will be paid by Buyer.
      (c)  Notwithstanding anything in this Section 9.01 to the contrary: (i)
           Seller will have no obligation with respect to any Buyer's Assertion
           if, in connection therewith, Buyer, without the written consent of
           Seller, settles or compromises any Action or consents to the entry of
           any judgment (provided Seller has not rejected the Buyer's Assertion
           or failed to respond within the time allotted under Section 9.01(b)
           above to proper notice of the Buyer's Assertion, in which case
           Seller's obligation will be determined by mutual agreement between
           the Parties or under the procedures described in Section 9.03 below);
           and (ii) Seller will not, without the written consent of Buyer with
           respect to any Buyer's Assertion: (A) settle or compromise any Action
           or consent to the entry of any judgment which does not include as an
           unconditional term thereof the delivery by the claimant or plaintiff
           to Buyer of a duly executed written release of Buyer from all
           liability in respect of such Action, which release will be reasonably
           satisfactory in form and substance to counsel for Buyer; or (B)
           settle or compromise any Action in any manner that, in the reasonable
           judgment of Buyer or its counsel, may materially adversely affect
           Buyer, it being acknowledged and agreed that any settlement or
           compromise pursuant to which the sole relief is monetary damages that
           are paid in full by Seller will not be deemed to materially adversely
           affect Buyer.
      (d)  Upon the payment of any settlement or judgment pursuant to this
           Section 9.01 with respect to any Buyer's Assertion, Seller will be
           subrogated to all rights and remedies of Buyer against any third
           party in respect of such Buyer's Assertion to the extent of the
           amount so paid by Seller.
      (e)  The indemnity provided for by this Section 9.01 will be Buyer's
           exclusive source of recovery against Seller with respect to matters
           covered hereby.

                                       44
<PAGE>
 
9.02  INDEMNIFICATION BY BUYER.
      (a)  Subject to the terms and conditions of this Agreement, Buyer will
           defend, indemnify and hold Seller and its Affiliates harmless from
           and against: (i) all claims, losses, liabilities, damages, costs and
           expenses (including without limitation reasonable fees and expenses
           of attorneys incurred in investigation or defense of any third-party
           Action, but excluding fees, costs and expenses of attorneys,
           accountants, consultants or other experts or witnesses incurred in
           the investigation or prosecution of any non third-party Action)
           related to (A) an Assumed Liability; (B) any Buyer financing
           (including without limitation any financing provided pursuant to or
           under the Chase Commitment or the Natwest Commitment or any
           replacement financing); (C) any public or private offering of debt or
           equity; or (D) any breach of a representation and warranty or
           covenant of Buyer in this Agreement and (ii) all costs and expenses
           of Seller and its Affiliates (including without limitation reasonable
           fees and expenses of attorneys) incurred in connection with the
           successful enforcement of any rights of Seller or its Affiliates
           under the indemnity provided in this Section 9.02.
      (b)  Promptly after receipt by Seller or its Affiliates of notice of any
           third-party Action in respect of which indemnity may be sought
           against Buyer hereunder (for purposes of this Section 9.02, a
           "Seller's Assertion"), Seller will notify Buyer in writing of the
           Seller's Assertion, but the failure to so notify Buyer will not
           relieve Buyer of any liability it may have to Seller or its
           Affiliates, except to the extent Buyer has suffered actual prejudice
           thereby. Buyer will be entitled to participate in the defense of such
           Seller's Assertion. If Buyer, by written notice to Seller within 30
           days after receipt by Buyer of notice of such Seller's Assertion,
           acknowledges its responsibility to indemnify Seller based on the
           facts alleged in the third-party Action and the Seller's Assertion
           and if Buyer elects to do so, Buyer will also be entitled to assume
           the defense of such Seller's Assertion, at its own expense, with
           counsel chosen by it which will be reasonably satisfactory to Seller.
           With respect to any such Seller's Assertion, Seller will promptly
           provide Buyer with: (i) notice and copies of any documents served
           upon Seller or its Affiliates; and (ii) all reasonable cooperation
           which Buyer deems necessary to defend such Seller's Assertion,
           including without limitation providing Buyer and its outside
           attorneys access to any potentially-relevant documents, information,
           or individuals within the control of Seller or Seller's Affiliates,
           other than any privileged documents. If business information of
           Seller or its Affiliates other than that pertaining to the Business
           is contained in such documents or information, Seller and Buyer will
           enter into appropriate secrecy commitments to 

                                       45
<PAGE>
 
          protect such documents or information. Notwithstanding that Buyer may
          have elected as provided above to assume the defense of any Seller's
          Assertion, Seller will have the right to participate in the
          investigation and defense thereof, with separate counsel chosen by
          Seller, but in such event the fees and expenses of Seller (above those
          which would otherwise have been incurred) and such separate counsel
          will be paid by Seller.
     (c)  Notwithstanding anything in this Section 9.02 to the contrary: (i)
          Buyer will have no obligation with respect to any Seller's Assertion
          if, in connection therewith, Seller or its Affiliates, without the
          written consent of Buyer, settle or compromise any Action or consent
          to the entry of any judgment (provided Buyer has not rejected the
          Seller's Assertion or failed to respond within the time allotted under
          Section 9.02(b) above to proper notice of the Seller's Assertion, in
          which case Buyer's obligation will be determined by mutual agreement
          between the Parties or under the procedures described in Section 9.03
          below); and (ii) Buyer will not, without the written consent of Seller
          with respect to any Seller's Assertion: (A) settle or compromise any
          Action or consent to the entry of any judgment which does not include
          as an unconditional term thereof the delivery by the claimant or
          plaintiff to Seller of a duly executed written release of Seller and
          its Affiliates from all liability in respect of such Action, which
          release will be reasonably satisfactory in form and substance to
          counsel for Seller; or (B) settle or compromise any Action in any
          manner that, in the reasonable judgment of Seller or its Affiliates or
          their counsel, may materially adversely affect Seller or its
          Affiliates, it being acknowledged and agreed that any settlement or
          compromise pursuant to which the sole relief is monetary damages that
          are paid in full by Buyer will not be deemed to materially adversely
          affect Seller.
     (d)  Upon the payment of any settlement or judgment pursuant to this
          Section 9.02 with respect to any Seller's Assertion, Buyer will be
          subrogated to all rights and remedies of Seller and its Affiliates
          against any third party in respect of such Seller's Assertion to the
          extent of the amount so paid by Buyer.
     (e)  The indemnity provided for by this Section 9.02 will be Seller's and
          its Affiliates' exclusive source of recovery against Buyer with
          respect to matters covered hereby.

9.03 DISPUTE RESOLUTION.
     (a)  Any Action asserted by Seller or its Affiliates against Buyer or by
          Buyer against Seller or Seller's Affiliates (a "Claim") arising out of
          or related to the Transaction Documents, including without limitation
          any Claim for indemnification pursuant to Article IX hereof or any
          issue as to whether or not a Claim is arbitrable, will be

                                       46
<PAGE>
 
          resolved pursuant to the procedures described in this Section 9.03.
     (b)  Should any Claim arise, Seller and Buyer will first attempt to resolve
          such Claim by entering into good faith negotiations by or among their
          appropriate employees or officers. Such negotiations will commence as
          soon as practicable after Seller and Buyer have both received notice
          of such Claim, but no later than 10 days after such receipt, and will
          terminate 30 calendar days after such commencement. During
          negotiations, Seller and Buyer will not have the right to any
          discovery unless agreed to by both Seller and Buyer.
     (c)  Any Claim which has not been resolved pursuant to Section 9.03(b) of
          this Agreement will be referred to good faith negotiations by or among
          one or more Vice Presidents of Seller and Buyer. Such negotiations
          will commence as soon as practicable after termination of the
          negotiations described in Section 9.03(b), but not later than 10
          business days thereafter, and will terminate 30 calendar days after
          such commencement. During the negotiations, Seller and Buyer will not
          have the right to any discovery unless agreed to by both Seller and
          Buyer.
     (d)  Any Claim which has not been resolved pursuant to Section 9.03(c) of
          this Agreement will be determined by arbitration. The arbitration will
          be conducted by three arbitrators, one of whom will be appointed by
          Seller, one of whom will be appointed by Buyer, and the third who will
          be chosen by the first two arbitrators. The arbitration will be held
          in a mutually agreed to location in Ohio and will be conducted in
          accordance with the Commercial Arbitration Rules of the American
          Arbitration Association ("AAA"), except that the rules set forth in
          this Section 9.03(d) will govern such arbitration to the extent they
          conflict with the rules of the AAA. Costs of the arbitration will be
          shared equally by Seller and Buyer, except Seller and Buyer will each
          pay its own arbitrator, attorneys, accountants, consultants and other
          experts and witnesses. Seller and Buyer will use commercially
          reasonable efforts to cause the arbitration to be conducted in an
          expeditious manner. Seller and Buyer will use their commercially
          reasonable efforts to cause the arbitration to be completed within 60
          days after selection of the arbitrator. In the arbitration, Ohio law
          will govern, except to the extent that those laws conflict with the
          Commercial Arbitration Rules of the AAA and the provisions of this
          Section 9.03(d). There will be no discovery except as the arbitrator
          will permit following a determination by the arbitrator that the
          Person seeking such discovery has a substantial demonstrable need. All
          other procedural matters will be within the discretion of the
          arbitrator. In the event a Person fails to comply with the procedures
          in any arbitration in a manner deemed material by the 

                                       47
<PAGE>
 
           arbitrator, the arbitrator will fix a reasonable period of time for
           compliance and, if the Person does not comply within said period, a
           remedy deemed just by the arbitrator, including an award of default,
           may be imposed. The determination of the arbitrator will be final and
           binding on the Seller, Seller's Affiliates and Buyer. Judgment upon
           the award rendered by the arbitrator may be entered in any court
           having jurisdiction thereof.

9.04  DAMAGE LIMITATIONS.
      (a)  Notwithstanding anything to the contrary in the Transaction
           Documents, none of Seller, Seller's Affiliates nor Buyer will be
           permitted to recover any consequential, indirect, or punitive damages
           arising out of or related to the Transaction Documents, regardless of
           the form of the Claim or Action, including without limitation Claims
           or Actions for indemnification, tort, breach of contract, warranty,
           representation or covenant.
      (b)  Seller's and its Affiliates' aggregate liability arising out of or
           related to breaches of representations or warranties contained in the
           Transaction Documents, regardless of the form of the Claim or Action,
           including without limitation Claims or Actions for indemnification,
           tort, breach of contract, warranty or representation, is limited to
           the amount by which all liabilities exceed five million United States
           dollars (US$5,000,000), and in no event will Seller's and its
           Affiliates' aggregate liability therefor exceed a total of 20% of the
           Purchase Price.
      (c)  Buyer's aggregate liability arising out of or related to breaches of
           representations or warranties contained in the Transaction Documents,
           regardless of the form of the Claim or Action, including without
           limitation Claims or Actions for indemnification, tort, breach of
           contract, warranty or representation, is limited to the amount by
           which all liabilities exceed five million United States dollars
           (US$5,000,000), and in no event will Buyer's aggregate liability
           therefor exceed a total of 20% of the Purchase Price.
      (d)  In the event any Buyer's Assertion, Seller's Assertion or Claim
           hereunder results in a Tax benefit or is an insured loss to the
           indemnified Party, the indemnifying Party will be entitled to a
           credit against any liability thereunder in the amount by which any
           Taxes of the indemnified Party will be reduced by reason of any
           deduction or adjustment allowed the indemnified Party for any
           payment, settlement or satisfaction of such claim, as well as in the
           amount of and to the extent of any insurance proceeds to which the
           indemnified Party is entitled. For the purposes hereof, it will be
           presumed that the maximum possible Tax benefit is derived in the
           shortest time period possible.

                                       48
<PAGE>
 
9.05  TERMINATION OF INDEMNIFICATION.   The obligation to indemnify a Person
      pursuant to Sections 9.01(a)(i)(B) and 9.02(a)(i)(D) will terminate when
      the applicable representation or warranty terminates pursuant to Section
      11.03; provided, however, that such indemnification obligation will not
      terminate with respect to any item as to which the Person to be
      indemnified will have, prior to the expiration of the applicable period,
      previously delivered written notice (stating in reasonable detail the
      nature of, and factual and legal basis for, any Claim, and the provisions
      of this Agreement on which such Claim is made) to the other Party.

                                       49
<PAGE>
 
                                   ARTICLE X
                          TERMINATION AND ABANDONMENT

10.01      TERMINATION.  This Agreement may be terminated at any time prior to
     the Closing:
     (a)   by mutual written consent of Seller and Buyer;
     (b)   by any of Seller, Seller's Affiliates, or Buyer if the Closing has
           not occurred within 6 months from the date of this Agreement,
           provided that the terminating Person is not then in default
           hereunder; and
     (c)   by any of Seller, Seller's Affiliates, or Buyer if any Governmental
           Entity has issued a final, non-appealable order, decree or ruling
           permanently enjoining or prohibiting the consummation of the
           transactions contemplated by this Agreement.

10.02      PROCEDURE AND EFFECT OF TERMINATION.  In the event of termination of
     this Agreement and abandonment of the transactions contemplated hereby
     pursuant to Section 10.01 hereof, written notice thereof will promptly be
     given to all appropriate entities and this Agreement will terminate and the
     transactions contemplated hereby will be abandoned, without further action
     by any of the Seller, Seller's Affiliates, or Buyer, and without additional
     liability on the part of any of them or their Affiliates, directors,
     officers, shareholders, employees, contractors or agents, except for
     Sections 6.07, 6.10, 6.16, 9.03 and 10.02 and any definitions pertaining
     thereto, which sections and definitions will continue to bind the Parties
     as necessary to effectuate their purpose. Nothing contained in this Section
     10.02 will release any of Seller, Seller's Affiliates or Buyer from
     liability for any breach of this Agreement prior to its termination.

                                       50
<PAGE>
 
                                   ARTICLE XI
                                 MISCELLANEOUS


11.01     AMENDMENT AND MODIFICATION.  The Transaction Documents may be amended,
     modified, or supplemented only by the written agreement of Seller and
     Buyer. Seller, Seller's Affiliates and Buyer agree that amendments,
     modifications and/or supplements to the Transaction Documents need not be
     executed by any of Seller's Affiliates, except for amendments,
     modifications or supplements to the Transitional Supply Agreement, which
     will require execution by any of Seller's Affiliates affected by such
     amendments, modifications or supplements.

11.02     WAIVER OF COMPLIANCE.  Except as otherwise provided in the Transaction
     Documents, the failure by any Person to comply with any obligation,
     covenant, agreement or condition under such agreements may be waived by the
     Person entitled to the benefit thereof only by a written instrument signed
     by the Person granting such waiver, but such waiver or failure to insist
     upon strict compliance with such obligation, covenant, agreement or
     condition will not operate as a waiver of, or estoppel with respect to, any
     subsequent or other failure. The failure of any Person to enforce at any
     time any of the provisions of such agreements will in no way be construed
     to be a waiver of any such provision, nor in any way to affect the validity
     of such agreements or any part thereof or the right of any Person
     thereafter to enforce each and every such provision. No waiver of any
     breach of such provisions will be held to be waiver of any other or
     subsequent breach.

11.03     SURVIVAL OF REPRESENTATIONS AND WARRANTIES; OTHER MATTERS.  Each and
     every representation and warranty of Seller or Buyer contained in this
     Agreement will survive any investigation and will not be extinguished by
     the Closing, but will survive for a period of 12 months from the Closing
     Date. No Party may initiate any Claim nor will any Party be responsible for
     any Action arising out of or related to a breach of a representation or
     warranty under this Agreement, regardless of the form of the Claim or
     Action, including without limitation indemnification, tort, breach of
     contract, warranty or representation, unless such Claim or Action is
     initiated prior to the expiration of the relevant representation or
     warranty. All other covenants and agreements of the Parties hereto are
     subject to all applicable statutes of limitation, statutes of repose and
     other similar defenses provided by law or equity, it being understood that
     the parties' obligations to indemnify with respect to Excluded Liabilities
     and Assumed Liabilities will survive for the statute of limitations
     applicable to such liability.

11.04     PRE-CLOSING ACTIVITIES.  The Parties agree to undertake, prior to the
     Closing Date, the specific activities designated to 

                                       51
<PAGE>
 
     occur prior to the Closing Date in Exhibit 1.44. In addition, should the
     Closing Date by delayed beyond January 16, 1998, the Parties will work in
     good faith to revise, as appropriate, the dates set forth in Exhibit 1.44.

11.05     NOTICES.  All notices required or permitted pursuant to this Agreement
     will be in writing and will be deemed to be properly given when actually
     received by the Person entitled to receive the notice at the address stated
     below, or at such other address as a Party may provide by notice to the
     other:


Seller:        Mailing                Delivery
               -------                --------
 
The Procter & Gamble Company         The Procter & Gamble Company
 P.O. Box 599                        One Procter & Gamble Plaza
 Cincinnati, OH  45201               Cincinnati, OH  45202
 
ATTENTION:    C. V.                  ATTENTION:    C. V. Bergh
 
Copy to:     S. E. Abrams            Copy to:      S. E. Abrams


Buyer:         Mailing                Delivery
               -------                --------

 MBW Foods LLC                       MBW Foods LLC
 c/o Dartford Partnership LLC        c/o Dartford Partnership LLC
 c/o Richards & O'Neil, LLP          c/o Richards & O'Neil, LLP
 885 Third Avenue                    885 Third Avenue
 New York, NY  10022-4873            New York, NY  10022-4873

 ATTENTION:  J. B. Ardrey            ATTENTION:  J. B. Ardrey

 Copy to:

 Aurora Foods, Inc.
 445 Hutchinson Avenue, Suite 960
 Columbus, Ohio  43235

 ATTENTION:  President

11.06     EXHIBITS AND SCHEDULES; INCORPORATION BY REFERENCE.  The exhibits and
     schedules attached to this Agreement, each when executed and delivered, are
     incorporated by reference into and made a part of this Agreement. The fact
     that any document, asset, item, action, entity, event, condition, claim,
     agreement, or other matter (hereinafter collectively referred to as
     "Matter") is set forth or described or referred to in any one or 

                                       52
<PAGE>
 
     more exhibits or schedules will not be construed as a representation,
     warranty, acknowledgment or admission by any Person or as evidence that
     such Matter is, or may at any time be or have been, Material or in any way
     significant to the transactions contemplated by this Agreement. Disclosure
     in any exhibit or schedule to this Agreement will be deemed to be
     disclosure in any exhibit(s) or schedule(s) where such disclosure would be
     appropriate or required.

11.07     SUCCESSORS AND ASSIGNS.  The Transaction Documents will be binding
     upon and will inure to the benefit of the signatories thereto and their
     respective successors and permitted assigns. Except as otherwise set forth
     in the applicable Transaction Document, none of Seller, Seller's Affiliates
     nor Buyer may assign any of the Transaction Documents, or any of their
     rights or liabilities thereunder, without the prior written consent of the
     other signatories thereto, provided that: (a) Seller, Seller's Affiliates
     and Buyer may so assign in whole or in part, to one or more of their
     Affiliates; (b) Buyer may so assign in whole or in part as collateral to
     secure indebtedness in connection with the Chase Commitment and the Natwest
     Commitment; and (c) after the later of 12 months after Closing or the
     termination of the Transitional Supply Agreement, Buyer may so assign in
     whole or in part in connection with the sale of all or substantially all of
     the assets of the Business to any unaffiliated third party (regardless of
     the form of the transaction); provided, however, that Seller and Seller's
     Affiliates will have no obligations whatsoever, including without
     limitation obligations to provide information or assistance in connection
     with such sale or the third party's financing thereof, and provided further
     that no such assignment will limit or otherwise affect Buyer's obligations
     hereunder. Upon the assignment of this Agreement by MBW Foods LLC to Aurora
     Foods, Inc. or any other Affiliate of Buyer reasonably acceptable to Seller
     (and provided that such assignee expressly assumes in writing all of the
     obligations of Buyer under the Transaction Documents), MBW Foods LLC will
     be relieved of any further liability under the Transaction Documents except
     for liability under Section 9.02(a)(C), which liability will terminate at
     the end of one year after any public offering by MBW Foods LLC or any of
     its Affiliates which make use of the Financial Information and/or the
     information to be provided pursuant to Section 6.13; provided, however,
     that such indemnification obligation of MBW Foods LLC shall not terminate
     as to any item as to which the person to be indemnified will have, prior to
     the expiration of such one-year period, previously delivered written notice
     to MBW Foods LLC stating in reasonable detail the nature and factual and
     legal basis of any Claim. Any other assignment will not relieve the Person
     making the assignment from any liability under such agreements.

                                       53
<PAGE>
 
11.08     ENTIRE AGREEMENT.  The Transaction Documents constitute the entire
     agreement between the signatories hereto with respect to the subject matter
     thereof and will supersede all previous negotiations, commitments, and
     writings with respect to such subject matter. SELLER, SELLER'S AFFILIATES
     AND BUYER MAKE NO REPRESENTATIONS OR WARRANTIES, WHETHER EXPRESS OR
     IMPLIED, OTHER THAN THOSE SPECIFICALLY SET FORTH IN THE TRANSACTION
     DOCUMENTS.

11.09     SEVERABILITY.  The illegality or partial illegality of any or all of
     the Transaction Documents, or any provision thereof, will not affect the
     validity of the remainder of the such agreements, or any provision thereof,
     and the illegality or partial illegality of any such agreements will not
     affect the validity of any such agreement in any jurisdiction in which such
     determination of illegality or partial illegality has not been made, except
     in either case to the extent such illegality or partial illegality causes
     such agreements to no longer contain all of the material provisions
     reasonably expected by the signatories to be contained therein.

11.10     CAPTIONS.  The captions appearing in the Transaction Documents are
     inserted only as a matter of convenience and as a reference and in no way
     define, limit or describe the scope or intent of such agreements or any of
     the provisions thereof.

11.11     COUNTERPARTS.  The Transaction Documents may be executed in one or
     more counterparts, each of which will be deemed to be an original, but all
     of which will constitute one agreement.

11.12     GOVERNING LAW.  The Transaction Documents will be governed
     by and construed in accordance with the laws of Ohio, whether common law or
     statutory, without reference to the choice of law provisions thereof.

IN WITNESS WHEREOF, each of the signatories hereto has caused this Agreement to
be signed by their respective duly authorized officers as of the date first
above written.


THE PROCTER & GAMBLE COMPANY   MBW INVESTORS LLC



By: ________________________________        By: ______________________________

Name Printed:  C. C. Daley, Jr.                  Name Printed: _______________
               ---------------------                          

Title:  Vice President and Treasurer             Title: ______________________
        ----------------------------                   


THE PROCTER & GAMBLE                        THE PROCTER & GAMBLE

                                       54
<PAGE>
 
     MANUFACTURING COMPANY                     DISTRIBUTING COMPANY



By: ________________________________       By: _________________________________

Name Printed:  C. C. Daley, Jr.                  Name Printed:  C. C. Daley, Jr.
               ---------------------                            ----------------

Title:  Vice President and Treasurer             Title:  Vice President and
        ----------------------------                     ------------------
                                                         Treasurer
                                                         -------------


PROCTER & GAMBLE, INC.


By:_________________________________ 

Name Printed:  C. C. Daley, Jr.
               ---------------------

Title:  Designated Agent
        ----------------------------

                                       55
<PAGE>
 
          The following list briefly identifies the contents of the Schedules
and Exhibits to the Asset Purchase and Sale Agreement, dated as of November 26,
1997, between The Procter & Gamble Company and MBW Investors, LLC (the
"COMPANY"), and joined solely for the purposes stated therein by The Procter &
Gamble Manufacturing Company, The Procter & Gamble Distributing Company and
Procter & Gamble Inc. (Terms used but not defined have the meanings assigned to
them in the Asset Purchase Agreement.) In accordance with Regulation S-K under
the Securities Act of 1933 the actual Schedules and Exhibits have not been filed
with the Securities and Exchange Commission (the "COMMISSION"). The Company
hereby agrees to furnish supplementally a copy of any omitted Schedule or
Exhibit to the Commission upon request.

1.   Schedule 1.05(k) Coupons to be Paid for by Seller

2.   Schedule 1.16 Contracts - List of assumed contracts involving payments over
     $75,000 per year

3.   Schedule 1.19 Equipment - List of acquired equipment

4.   Schedule 1.22(a) Audited Statements of Direct Revenue, Cost of Production,
     etc. of the Duncan Hines Business

5.   Schedule 1.22(b) Unaudited Financial Statements of the Duncan Hines
     Business

6.   Schedule 1.22(c) Statement of Equipment & Goodwill of the Duncan Hines
     Business

7.   Schedule 1.31 Patents and Applications - List of patents and applications

8.   Schedule 1.33 Licensed Patents - List of patents licensed to the Company

9.   Schedule 1.37 Supply Contracts - List of assumed supply contracts involving
     payments over $75,000 per year

10.  Schedule 1.39 Technology Exclusively Related to the Business - Not to be
     Sold to Buyer - List of technology not sold to the Company

11.  Schedule 1.40 Technologies - List of technology licensed to the Company

12.  Schedule 1.41 Trademarks, Registrations and Applications - List of
     trademarks, registration and applications acquired by the Company

13.  Schedule 2.01 Detail of Purchase Price - Description of purchase price
     allocation





                                      56
<PAGE>
 
14.  Schedule 3.01(a)(v) Copyrights to be Assigned - List of copyrights assigned
     to the Company

15.  Schedule 4.02 Seller's Required Authorization - List of authorizations
     necessary to complete the transaction

16.  Schedule 4.03 Material Non-Compliance with Applicable Laws, etc. -
     Indicates there were none

17.  Schedule 4.04(a) Agreements Exclusive to the Business, Not Freely
     Assignable, etc.-List of such agreements

18.  Schedule 4.04(b) Materially Non-Enforceable Contracts and Supply Contracts
     - List of such contracts

19.  Schedule 4.04(c) Material Breaches/Defaults Under Contracts/Supply
     Contracts - Lists breaches of such contracts

20.  Schedule 4.05 Coupons Issued or Scheduled to be Issued in Fiscal Year 97/98
     - List of such coupons

21.  Schedule 4.06 Equipment not in Reasonable Operating Condition/Repair -
     Indicates there are none

22.  Schedule 4.10(a)(i) Certain Trademarks not included in Acquired Assets -
     Indicates there are none

23.  Schedule 4.10(a)(ii) Exceptions to Seller's or Seller's Affiliation
     Ownership of U.S. and Canadian Trademarks - List of exceptions to trademark
     ownership by Seller

24.  Schedule 4.10(a)(iii) Trademarks not Owned by Seller - Lists trademarks not
     owned of record by Seller

25.  Schedule 4.10(a)(iv) Invalid U.S. and Canadian Trademarks - Lists invalid
     U.S. and Canadian trademarks

26.  Schedule 4.10(a)(v) Claims and Actions related to Trademarks - List of
     claims and actions relating to Trademarks

27.  Schedule 4.10(a)(vii) Third Party Consents for use of Trademarks - List of
     necessary third party consents - Indicates there are none

                                      57
<PAGE>
 
28.  Schedule 4.10(a)(viii) Common Law or State Registered Trademarks Not used
     Exclusively in the Business - Indicates there are none

29.  Schedule 4.10(b)(i) Certain Trademarks and Patents not included in the
     Acquired Assets - Indicates there are none

30.  Schedule 4.10(b)(ii) Security Interests, etc. on U.S. and Canadian Patents
     and Licensed Patents - Indicates there are none

31.  Schedule 4.10(b)(iii) Patents and Licensed Patents not owned by Seller or
     Seller's Affiliates - Indicates there are none

32.  Schedule 4.10(b)(iv) Invalid U.S. and Canadian Patents and Licensed Patents
     -

33.  Schedule 4.10(b)(v) Claims and Actions pertaining to U.S. and Canadian
     Patents -Indicates there are none

34.  Schedule 4.10(b)(vii) Third Party Consents regarding U.S. and Canadian
     Patents -Indicates there are none

35.  Schedule 4.10(b)(viii) Patents and Licensed Patents where certain
     Maintenance Fees have not been paid - Indicates there are none

36.  Schedule 4.10(c)(i) Technology not Included in Acquired Assets   -
     Indicates there are none

37.  Schedule 4.10(c)(ii) Security Interests, etc. regarding Technology -
     Indicates there are none

38.  Schedule 4.10(c)(iii) Claims and Actions regarding Technology - Indicates
     there are none

39.  Schedule 4.10(c)(v) Third Party Consents regarding use of Technology in
     U.S. and Canada - Indicates there are none

40.  Schedule 4.10(c)(vi) Failure by Seller or Seller's Affiliates to take
     reasonable and customary steps to maintain the Confidentiality of
     Technology - Indicates there were none

41.  Schedule 4.10(d)(i) Miscellaneous Intellectual Property not included in
     Acquired Assets - Indicates there are none

                                      58
<PAGE>
 
42.  Schedule 4.10(d)(ii) Exceptions to Seller or Seller's Affiliates Ownership
     of Miscellaneous Intellectual Property  (excluding the Trademarks, the
     Patents and the Technology) in the U.S. and Canada

43.  Schedule 4.10(d)(iii) Claims and actions pertaining to the use of United
     States or Canadian Intellectual Property (excluding the trademarks, the
     patents, the licensed patents and the technology) and licenses and
     agreements involving said intellectual property; intellectual property
     (excluding the trademarks, the patents, the licensed patents and the
     technology) infringements of United States and Canadian trademarks, trade
     names, or service marks of third parties

44.  Schedule 4.10(d)(iv) Third Party Consents regarding U.S. and Canadian
     Intellectual Property Third Party Consent required for use of United States
     or Canadian Intellectual Property (excluding the Trademarks, the Patents,
     the Licensed Patents, and the Technology)

45.  Schedule 4.11 Litigation - Seller - List of litigation versus the Seller
     pertaining to the Duncan Hines Business

46.  Schedule 4.15 Activities Outside of Ordinary Course - List of such
     activities

47.  Schedule 4.18 Security Interests, etc. - List of security interest in the
     Intellectual Property - Indicates there are none

48.  Schedule 4.19 Seller Violations/Breaches - Indicates there are none

49.  Schedule 5.02 Buyer's Required Authorization - List of Buyer's required
     authorizations necessary to complete transaction

50.  Schedule 5.04 Buyer's Financing Commitments

51.  Schedule 5.05 Litigation - Buyer - Litigation involving the Buyer -
     Indicates there are none

52.  Schedule 5.07 Buyer - Violations/Breaches - Indicates there are none

53.  Schedule 6.05 Estimate of BDF Commitments - Lists estimated cost of BDF
     commitments

54.  Schedule 6.20 Format of Seller Monthly Financial Data

                                      59
<PAGE>
 
55.  Exhibit 1.06 Form of Assignment and Assumption Agreement

56.  Exhibit 1.09 BDF Contract/Calculation Sheet - Description of BDF contract
     calculations

57.  Exhibit 1.32 Form of Patent Assignment

58.  Exhibit 1.33 Form of Patent License Agreement

59.  Exhibit 1.40 Form of Technology License Agreement

60.  Exhibit 1.42 Form of Trademark Assignment

61.  Exhibit 1.44 Form of Transitional Services Agreement

62.  Exhibit 1.45 Form of Transitional Supply Agreement

63.  Exhibit 3.01(a)(i) Form of Bill of Sale and Assignment

64.  Exhibit 3.01(a)(v) Form of Copyright Assignment

65.  Exhibit 3.01(a)(vi) Form of Opinion of Seller's Counsel

66.  Exhibit 3.01(a)(viii) Form of Purchase Price Receipt

67.  Exhibit 3.01(b)(iv) Form of Opinion of Buyer's Counsel

                                      60

<PAGE>
                                                                      Exhibit 99
THE CHASE MANHATTAN BANK, individually and as 
  Administrative Agent
THE NATIONAL WESTMINSTER BANK PLC, individually and as
  Syndication Agent
SWISS BANK CORPORATION, individually and as 
  Documentation Agent
FLEET NATIONAL BANK
HELLER FINANCIAL, INC.
BANKBOSTON, N.A.
MARINE MIDLAND BANK
PNC BANK, NATIONAL ASSOCIATION
SUNTRUST BANK, ATLANTA
WELLS FARGO BANK, N.A.
NATIONAL CITY BANK
HARRIS TRUST AND SAVINGS BANK
CREDIT AGRICOLE INDOSUEZ
U.S. BANK NATIONAL ASSOCIATION
BHF-BANK AKTIEGESELLSCHAFT,
  GRAND CAYMAN BRANCH
BALANCED HIGH YIELD FUND LTD.
FIRST UNION NATIONAL BANK
SUMMIT BANK
THE LONG-TERM CREDIT BANK OF JAPAN, LTD.
DLJ CAPITAL FUNDING, INC.
METROPOLITAN LIFE INSURANCE COMPANY
THE TRAVELERS INSURANCE COMPANY
THE TRAVELERS LIFE AND ANNUITY COMPANY
AMARA-1 FINANCE LTD.
CERES FINANCE LTD.
WARECONSECO
PILGRIM AMERICA PRIME RATE TRUST
ML CLO XV PILGRIM AMERICA (Cayman) LTD.
SANKATY HIGH YIELD ASSET PARTNERS, L.P.
OCTAGON CREDIT INVESTORS LOAN PORTFOLIO
ALLSTATE INSURANCE COMPANY
SENIOR DEBT PORTFOLIO
PRIME INCOME TRUST
KZH-ING-2 CORPORATION
KZH HOLDING CORPORATION III
HIGH INCOME PRINCIPAL PRESERVATION FUND
VAN KAMPEN AMERICA CAPITAL PRIME RATE INCOME TRUST
CYPRESS TREE BOSTON PARTNERS
ACM CREDIT OPPORTUNITIES MASTER FUND


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