FINE COM CORP
SB-2/A, 1997-06-26
COMPUTER PROCESSING & DATA PREPARATION
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<PAGE>   1
 
   
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JUNE 26, 1997.
    
                                                     REGISTRATION NO. 333 -26855
================================================================================
 
                    U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                            ------------------------
 
   
                                AMENDMENT NO. 1
    
   
                                       TO
    
 
                                   FORM SB-2
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
 
                            ------------------------
 
                              FINE.COM CORPORATION
                  NAME OF SMALL BUSINESS ISSUER IN ITS CHARTER
 
<TABLE>
<S>                            <C>                            <C>
      STATE OF WASHINGTON                   7379                        91-1657402
   STATE OR JURISDICTION OF      PRIMARY STANDARD INDUSTRIAL  I.R.S. EMPLOYER IDENTIFICATION
 INCORPORATION OR ORGANIZATION   CLASSIFICATION CODE NUMBER               NUMBER
               1118 POST AVENUE                  DANIEL M. FINE, CHIEF EXECUTIVE OFFICER
          SEATTLE, WASHINGTON 98101                        FINE.COM CORPORATION
                (206) 292-2888                               1118 POST AVENUE
  ADDRESS AND TELEPHONE NUMBER OF PRINCIPAL             SEATTLE, WASHINGTON 98101
               EXECUTIVE OFFICES                              (206) 292-2888
  AND ADDRESS OF PRINCIPAL PLACE OF BUSINESS   NAME, ADDRESS AND TELEPHONE NUMBER OF AGENT
                                                               FOR SERVICE
</TABLE>
 
          COPIES OF ALL COMMUNICATIONS TO THE FOREGOING TO BE SENT TO:
 
<TABLE>
<S>                                           <C>
     DAVID M. OTTO & WILLIAM A. CARLETON                    M. RIDGWAY BARKER
        CAIRNCROSS & HEMPELMANN, P.S.                    KELLEY DRYE & WARREN LLP
         701 FIFTH AVENUE, SUITE 7000           TWO STAMFORD PLAZA, 281 TRESSER BOULEVARD
        SEATTLE, WASHINGTON 98104-7014                 STAMFORD, CONNECTICUT 06901
                (206) 587-0700                                (203) 324-1400
</TABLE>
 
                APPROXIMATE DATE OF PROPOSED SALE TO THE PUBLIC:
  AS SOON AS PRACTICABLE AFTER THIS REGISTRATION STATEMENT BECOMES EFFECTIVE.
 
                            ------------------------
 
     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL HEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.
 
================================================================================
<PAGE>   2
 
                              FINE.COM CORPORATION
 
                             CROSS REFERENCE SHEET
  SHOWING LOCATION IN PROSPECTUS OF INFORMATION REQUIRED BY ITEMS IN PART I OF
                                   FORM SB-2
 
   
<TABLE>
<CAPTION>
                        ITEM IN FORM SB-2                     LOCATION OR CAPTION IN PROSPECTUS
      ------------------------------------------------------  ---------------------------------
<C>   <S>                                                     <C>
  1.  Front of Registration Statement and Outside Front
      Cover of Prospectus...................................  Front of Registration Statement;
                                                              Outside Front Cover of Prospectus
  2.  Inside Front and Outside Back Cover Pages of
      Prospectus............................................  Inside Front and Outside Back
                                                              Cover Pages of Prospectus
  3.  Summary Information and Risk Factors..................  Prospectus Summary; Risk Factors
  4.  Use of Proceeds.......................................  Prospectus Summary; Risk Factors;
                                                              Use of Proceeds
  5.  Determination of Offering Price.......................  Outside Front Cover of
                                                              Prospectus; Risk Factors;
                                                              Underwriting
  6.  Dilution..............................................  Risk Factors; Dilution
  7.  Selling Security Holders..............................  Not applicable
  8.  Plan of Distribution..................................  Underwriting
  9.  Legal Proceedings.....................................  Business
 10.  Directors, Executive Officers, Promoters and Control
      Persons...............................................  Risk Factors; Management;
                                                              Principal Shareholders
 11.  Security Ownership of Certain Beneficial Owners and
      Management............................................  Risk Factors; Principal
                                                              Shareholders
 12.  Description of Securities.............................  Risk Factors; Description of
                                                              Securities; Shares Eligible for
                                                              Future Sale; Underwriting
 13.  Interest of Named Experts and Counsel.................  Legal Matters; Experts
 14.  Disclosure of Commission Position on Indemnification
      for Securities Act Liabilities........................  Description of Securities
 15.  Organization Within Last Five Years...................  Management; Principal
                                                              Shareholders; Certain
                                                              Transactions
 16.  Description of Business...............................  Prospectus Summary; Risk Factors;
                                                              Management's Discussion and
                                                              Analysis of Financial Condition
                                                              and Results of Operations;
                                                              Business
 17.  Management's Discussion and Analysis or Plan of
      Operation.............................................  Management's Discussion and
                                                              Analysis of Financial Condition
                                                              and Results of Operations
 18.  Description of Property...............................  Business
 19.  Certain Relationships and Related Transactions........  Certain Transactions; Management
 20.  Market for Common Equity and Related Stockholder
      Matters...............................................  Risk Factors; Dividend Policy;
                                                              Dilution; Description of
                                                              Securities; Shares Eligible for
                                                              Future Sale; Underwriting
 21.  Executive Compensation................................  Management
 22.  Financial Statements..................................  Financial Statements
 23.  Changes In and Disagreements With Accountants and
      Financial Disclosure..................................  Not applicable
</TABLE>
    
<PAGE>   3
 
     INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
     REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
     SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR
     MAY OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT
     BECOMES EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR
     THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE
     SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE
     UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS
     OF ANY SUCH STATE.
 
   
                   SUBJECT TO COMPLETION, DATED JUNE 26, 1997
    
PROSPECTUS
 
                                1,000,000 Shares
 
                          [FINE.COM CORPORATION LOGO]
 
                                  Common Stock
                          ---------------------------
 
 ALL OF THE SHARES OF COMMON STOCK, NO PAR VALUE (THE "COMMON STOCK"), OFFERED
  HEREBY ARE BEING SOLD BY FINE.COM CORPORATION (THE "COMPANY"). PRIOR TO THIS
OFFERING (THE "OFFERING"), THERE HAS BEEN NO PUBLIC MARKET FOR THE COMMON STOCK.
   IT IS CURRENTLY ANTICIPATED THAT THE INITIAL PUBLIC OFFERING PRICE WILL BE
 BETWEEN $6.50 AND $7.50 PER SHARE. SEE "UNDERWRITING" FOR A DISCUSSION OF THE
   FACTORS TO BE CONSIDERED IN DETERMINING THE INITIAL PUBLIC OFFERING PRICE.
   APPLICATION HAS BEEN MADE FOR QUOTATION OF THE COMMON STOCK ON THE NASDAQ
                    SMALLCAP MARKET UNDER THE SYMBOL "FDOT."
                          ---------------------------
 
              SEE "RISK FACTORS" ON PAGE 7 FOR CERTAIN INFORMATION
                          THAT SHOULD BE CONSIDERED BY
                             PROSPECTIVE INVESTORS.
                          ---------------------------
 
  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE COMMISSION OR
  ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
     PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
                          ---------------------------
 
<TABLE>
<CAPTION>
                                                               Underwriting
                                           Price to            Discounts and          Proceeds to
                                            Public            Commissions(1)          Company(2)
                                     --------------------- --------------------- ---------------------
<S>                                  <C>                   <C>                   <C>
Per Share...........................           $                     $                     $
Total(3)............................           $                     $                     $
</TABLE>
 
   
(1) Does not include a 3% non-accountable expense allowance payable to Coleman
    and Company Securities, Inc. (the "Representative"). In addition, the
    Company has agreed to indemnify the Underwriters against certain
    liabilities, including liabilities under the Securities Act of 1933, as
    amended (the "Securities Act"). See "Underwriting."
    
 
(2) Before deducting expenses of the Offering payable by the Company, estimated
    at $        , including the non-accountable expense allowance.
 
(3) The Company has granted the Underwriters a 30-day option to purchase up to
    150,000 additional shares of Common Stock on the same terms as set forth
    above for the purpose of covering over-allotments, if any. If the
    Underwriters exercise such option in full, the total Price to Public,
    Underwriting Discounts and Commissions, and Proceeds to Company will be
    $        , $        and $        , respectively. See "Underwriting."
 
                          ---------------------------
 
     The shares of Common Stock offered hereby are offered by the several
Underwriters subject to prior sale, when, as and if issued to and accepted by
the Underwriters and subject to the approval of certain legal matters by counsel
for the Underwriters and certain other conditions. The Underwriters reserve the
right to withdraw, cancel or modify the Offering and to reject any order in
whole or in part. It is expected that delivery of certificates representing such
shares will be made in New York, New York against payment therefor on or about
            , 1997.
                          ---------------------------
 
COLEMAN AND COMPANY SECURITIES, INC.
                                OSCAR GRUSS & SON INCORPORATED
 
               The date of this Prospectus is             , 1997.
<PAGE>   4
                                   [PICTURE]












     CERTAIN PERSONS PARTICIPATING IN THE OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE SECURITIES OFFERED
HEREBY, INCLUDING OVER-ALLOTMENT, STABILIZING TRANSACTIONS, SYNDICATE LOSS
COVERING TRANSACTIONS AND PENALTY BIDS. FOR A DESCRIPTION OF THESE ACTIVITIES,
SEE "UNDERWRITING."
<PAGE>   5
 
                               PROSPECTUS SUMMARY
 
   
     The following summary is qualified in its entirety by and should be read in
conjunction with the more detailed information and the Financial Statements and
notes thereto appearing elsewhere in this Prospectus. Unless otherwise
indicated, all information in this Prospectus (i) assumes that the Underwriters'
over-allotment option is not exercised, (ii) gives retroactive effect to the
recapitalization described in Note 8 to the Financial Statements and (iii)
reflects the conversion of all of the outstanding shares of the Company's Series
A Preferred Stock, no par value (the "Series A Preferred Stock"), on the
effective date of the Registration Statement of which this Prospectus forms a
part. See "Description of Securities" and "Underwriting." Investors should
carefully consider the information set forth under the caption "Risk Factors."
    
 
     fine.com and the fine.com logo are trademarks of the Company. INDEPENDENCE
DAY (TM) is a trademark of and is Copyright (C) 1997 by Twentieth Century Fox
Film Corporation. All rights reserved. "Twentieth Century Fox," "Fox" and their
associated logos are the property of Twentieth Century Fox Film Corporation.
Microsoft(R) SQL Server(TM), Microsoft(R) Internet Information Server Integrated
with Microsoft Windows NT(R) and the names of other Microsoft products
referenced in this Prospectus are trademarks or registered trademarks of
Microsoft Corporation. "Safeway" and the "S" logo are registered trademarks of
Safeway Inc. All other tradenames and trademarks appearing in this Prospectus
are the property of their respective holders.
 
                                  THE COMPANY
 
     fine.com Corporation ("fine.com" or the "Company") plans, creates,
maintains and hosts World Wide Web ("Web") sites for major national and
international corporate clients and others. The Company's Web site development
process utilizes marketing expertise and state of the art interactive database
compilation and dissemination techniques and technologies. Through the planning,
creation, maintenance and hosting of interactive Web presentations, the Company
enhances clients' marketing campaigns, fosters the collection of demographic
data which is utilized by clients when allocating marketing resources and
facilitates both internal and external corporate communications for clients.
 
     The Company develops marketing driven, database oriented sites for
businesses which establish commercial presences on, or conduct Internet commerce
over, the Web. Corporate clients for which the Company has built and implemented
such Web sites include Twentieth Century Fox Home Entertainment, Inc., Safeway
Inc. and Microsoft Corporation ("Microsoft"). Web sites created for these
clients may be viewed at www.foxinternational.com, www.safeway.com and
www.developerstore.com, respectively. Through the planning and creation of
Intranet Web sites, the Company also serves businesses seeking to establish
efficient, confidential internal corporate communication systems. Intranet
clients of the Company include Microsoft and Marriott Corporation. Other clients
for which the Company has developed Web sites include Fluke Corporation, Intel
Corporation, Mann Packing Company, Optiva Corporation, Wall Data, Inc.,
Washington Mutual Savings Bank and Windermere Services Company. See
"Business -- Clients and Services."
 
     The Company believes that use of the Internet has grown rapidly since its
commercialization in the early 1990s. According to industry sources, the number
of people using the Internet is more than doubling every year.(1) It has been
estimated that the number of Internet users will exceed 700 million in the year
2000, increasing from approximately 57 million users in 1997.(2) In anticipation
of such growth, businesses are implementing commercial Internet Web sites at a
rapid pace. It has been estimated that fees paid to third-party Web site
developers will exceed $10 billion by the year 2000, compared to $582 million
 
- ---------------
 
 (1)John S. Quarterman, 1997 Users and Hosts of the Internet and the Matrix,
    MATRIX NEWS (January 1997); Press Release: Size of the Internet in October
    1995, from the Third MIDS Internet Demographic Survey, MATRIX INFORMATION
    AND DIRECTORY SERVICES, INC. (February 3, 1996) (hereinafter Demographic
    Survey).
 
 (2)Quarterman, supra note 1.
 
                                        3
<PAGE>   6
 
in 1996.(3) Other industry sources have reported that the number of commercial
Internet sites, defined as domain names ending in ".com," increased from 4,912
in August 1995 to 171,738 in June 1996 and 609,275 in April 1997.(4) See
"Business -- The Internet and the Web" and "-- Internet Commerce and the
Marketing Communications Industry."
 
   
     The Web permits real time, one-to-one communication, allowing users to
respond to questions and messages on a Web site. The Company believes that the
Web provides businesses with unique opportunities to gather valuable demographic
data, including information regarding users' identities and preferences.
Accordingly, the Company has created a Web site development process involving
both marketing and communications strategies and Web site design elements. For
example, in creating Web sites that compile user-provided information, the
Company works with its clients, first, to establish specific database driven
marketing strategies, and then to create unique Web site features designed to
entice visitors to provide information useful to the client regarding the
visitor's identity, interests and position in the customer life cycle. Through
such Web sites, the Company's clients may obtain databases useful in the
clients' overall sales and marketing efforts. Similar processes are also applied
to the collection, distribution and analysis of data for Intranet sites
developed by the Company. The Company also services certain clients by
maintaining and hosting such clients' Web sites. See "Business -- Clients and
Services -- Web Site Production and Support."
    
 
     The Company has expertise in custom programming, relational databases and
computer graphics. In order to create Web sites that encourage continuous
dynamic interaction with Web site users, the Company relies upon expertise
beyond mere competency with HTML (hypertext markup language, the common Web site
language). Such expertise includes knowledge and effective utilization of
advanced programming languages such as Visual Basic, Visual J++, Visual C++ and
various scripting languages. Complex relational databases are developed by the
Company using Microsoft(R) SQL Server(TM) and operate in conjunction with server
products including Microsoft(R) Internet Information Server Integrated with
Microsoft Windows NT(R), Microsoft Exchange Server and Microsoft Merchant
Server. The Company believes that only a small percentage of current Web sites
effectively utilize the database integration technologies and interactive
database compilation and dissemination techniques and technologies that are
employed by the Company. The Company further believes that its encompassing
approach makes it well positioned to continue to take advantage of industry
changes as the Web and its commercial applications evolve. See
"Business -- Business Strategy," "-- Relationship with Microsoft" and
"Management."
 
     The Company was incorporated in the State of Washington in October 1994.
The Company's principal executive offices are located at 1118 Post Avenue,
Seattle, Washington 98101, and its telephone and fax numbers are (206) 292-2888
and (206) 292-2889, respectively. The Company's e-mail address is [email protected]
and its Web site address is www.fine.com. Information accessed on or through the
Company's Web site does not constitute a part of this Prospectus.
 
- ---------------
 
 (3)News Release, Web Outsourcing to Reach $10 Billion by 2000, FORRESTER
    RESEARCH, INC. (February 5, 1997) (hereinafter Web Outsourcing).
 
 (4)Netcraft Ltd. Web Server Survey (August 1, 1995); Netcraft Ltd. Web Server
    Survey (June 1, 1996); Netcraft Ltd. Web Server Survey(April 1997)
    (hereinafter collectively Netcraft Surveys).
 
                                        4
<PAGE>   7
 
                                  THE OFFERING
 
<TABLE>
<S>                                             <C>
Common Stock Offered..........................  1,000,000 shares
Common Stock Outstanding:
          Prior to the Offering...............  1,115,065 shares(1)
          After the Offering..................  2,115,065 shares (1)(2)
Use of Proceeds...............................  The Company anticipates that the net proceeds
                                                of the Offering will be used for: (i) capital
                                                expenditures for the establishment of new and
                                                the expansion of existing facilities
                                                (including leasehold improvements); (ii)
                                                capital expenditures for the acquisition of
                                                new and upgraded computer hardware and
                                                software for existing and new facilities;
                                                (iii) working capital to finance
                                                work-in-progress prior to achieving payment
                                                milestones; and (iv) working capital to
                                                finance, among other things, increases in
                                                accounts receivable and other general
                                                corporate purposes. See "Use of Proceeds."
Proposed Nasdaq SmallCap Market Symbol........  FDOT
</TABLE>
 
- ---------------
 
(1) Includes 59,524 shares of Common Stock to be issued on the effective date of
    the Registration Statement of which this Prospectus forms a part upon
    conversion of the outstanding shares of Series A Preferred Stock. Excludes
    107,157 shares of Common Stock reserved for issuance upon exercise of stock
    options granted under the Company's 1996 Incentive Stock Option Plan (the
    "1996 Option Plan") and an additional 200,000 shares which have been
    reserved for issuance upon exercise of options that may be granted under the
    Company's 1997 Stock Option Plan (the "1997 Option Plan," and together with
    the 1996 Option Plan, the "Option Plans"). See "Management -- Executive
    Compensation and Other Information."
 
(2) Excludes (i) 100,000 shares of Common Stock issuable upon the exercise of
    warrants to be issued to the Representative upon the consummation of the
    Offering (the "Representative's Warrants") and (ii) 150,000 shares of Common
    Stock issuable upon exercise of the over-allotment option granted to the
    Underwriters. See "Underwriting."
 
                                        5
<PAGE>   8
 
                         SUMMARY FINANCIAL INFORMATION
 
   
<TABLE>
<CAPTION>
                                                       FOR THE FISCAL         FOR THE THREE MONTHS
                                                   YEAR ENDED JANUARY 31,       ENDED APRIL 30,
                                                  ------------------------  ------------------------
                                                     1996         1997         1996         1997
                                                  -----------  -----------  -----------  -----------
                                                                                  (UNAUDITED)
<S>                                               <C>          <C>          <C>          <C>
STATEMENT OF INCOME DATA:
  Gross revenue.................................. $   531,800  $ 1,485,869  $   225,737  $   811,433
  Gross profit...................................     273,268      711,627       96,808      257,491
  Operating income...............................      47,751      197,568        6,876       73,332
  Income before income taxes.....................      45,030      188,728        5,896       65,794
  Provision for income taxes.....................      14,948       64,454        2,005       22,370
  Net income.....................................      30,082      124,274        3,891       43,424
 
  Net income per share........................... $      0.03  $      0.11  $        --  $      0.04
 
  Shares used in computation of net income per
     share(1)....................................   1,155,126    1,155,126    1,155,126    1,155,126
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                                AT APRIL 30, 1997
                                                                          -----------------------------
BALANCE SHEET DATA:                               AT JANUARY 31, 1997       ACTUAL       AS ADJUSTED(2)
                                                  -------------------     -----------    --------------
                                                                                   (UNAUDITED)
<S>                                               <C>                     <C>            <C>
  Working capital................................      $ 301,728          $    90,029      $5,847,816
  Total assets...................................        868,537            1,259,252       6,804,252
  Total shareholders' equity.....................        454,554              497,978       6,097,978
</TABLE>
    
 
- ---------------
 
(1) See Note 1 of Notes to Financial Statements for information concerning the
    determination of net income per share.
 
(2) Adjusted to give effect to the sale by the Company of the shares of Common
    Stock offered hereby at an assumed initial public offering price of $7.00
    per share and after deducting the estimated underwriting discount and
    offering expenses, and the receipt of the net proceeds therefrom. See "Use
    of Proceeds" and "Capitalization."
 
                                  RISK FACTORS
 
   
     See "Risk Factors" beginning on page 7 for a discussion of certain factors
that should be considered by prospective purchasers of the shares of Common
Stock offered hereby.
    
 
                                        6
<PAGE>   9
 
                                  RISK FACTORS
 
     In addition to the other information contained in this Prospectus,
prospective investors should carefully consider each of the following risk
factors in evaluating an investment in the shares of Common Stock offered
hereby.
 
     Uncertainties Regarding Adoption of New Media by Marketing Communications
Industry; Limited Operating History. The market for information gathering and
dissemination through new electronic media such as the Internet has only
recently begun to develop, is rapidly evolving and is characterized by an
increasing number of market entrants who have introduced or developed products
and services for communication and commerce through new electronic media. Demand
and market acceptance for recently introduced products and services are subject
to a high level of uncertainty. Additionally, the Company commenced operations
in October 1994 and, as a result, has a limited operating history upon which an
evaluation of the Company's prospects can be made. There can be no assurance
that commerce and communication through new electronic media will continue to
grow or that the Company will be successful in addressing the risks encountered
by companies which are operating in rapidly evolving markets. The use of new
electronic media in marketing and information gathering and dissemination,
particularly by businesses that have historically relied upon traditional means
of marketing, generally requires the acceptance of new methods of conducting
business and exchanging information. If commerce and communication through new
electronic media fail to gain widespread acceptance or develop more slowly than
expected, the Company would be materially adversely affected. See
"Business -- Internet Commerce and the Marketing Communications Industry."
 
     Reliance on Management and Key Employees. The Company is dependent upon the
services of certain key management personnel, the loss of whose services would
have a material adverse effect on the Company. In particular, the Company
depends on the services of Daniel M. Fine, President and Chief Executive
Officer, James P. Chamberlin, Chief Financial Officer, and Daniel G. Stull,
Chief Operating Officer. The Company has obtained $1,000,000 of key person
insurance on the lives of each of Mr. Fine and Mr. Chamberlin. In addition, the
Company is dependent upon the services of qualified and experienced marketing,
technical and creative personnel. There can be no assurance that any of these
persons will remain employed by the Company or that these persons will not
participate in businesses that compete with the Company in the future. In
seeking qualified personnel, the Company is required to compete with companies
having greater financial and other resources than the Company. Since the
Company's future success will be dependent on its ability to attract and retain
qualified personnel, the inability to do so would have a material adverse affect
on the Company. See "Management."
 
     Competition. The market for the Company's services is highly competitive
and is characterized by demands to adopt and utilize new capabilities and
technologies and to respond rapidly to evolving client requirements. The Company
faces competition from a number of sources, including potential clients that
perform Web site planning, creation, maintenance and hosting services inhouse.
Other sources of competition include Web site service firms, communications,
telephone and telecommunications companies, computer hardware and software
companies, established online services companies, direct Internet access
providers, advertising agencies and specialized and integrated marketing
communication firms, all of which are entering the Web site planning, creation,
maintenance and hosting markets in varying degrees. Many of the Company's
competitors have announced plans to offer expanded Web site planning, creation,
maintenance and/or hosting services and many of such competitors or potential
competitors have longer operating histories, longer customer relationships and
significantly greater financial, management, technological, development, sales,
marketing and other resources than the Company. The Company expects competition
to intensify in the future, as anticipated growth in the industry attracts other
participants. There can be no assurance that the Company will be able to compete
effectively, if at all, and its inability to do so would have a material adverse
effect on the Company. See "Business -- Competition."
 
     Lack of Proprietary Protection; Intellectual Property Rights; Risk of
Infringement; Possible Litigation. The Company does not believe that its
business is dependent upon any patents, copyrights or trademarks and the Company
does not currently have any registered patents, copyrights or trademarks.
Consequently, the Company relies solely on a combination of common law and
statutory law to protect its trademarks,
 
                                        7
<PAGE>   10
 
proprietary information and know-how. The majority of the Company's current
agreements with its clients contain provisions granting to the client
intellectual property rights to certain of the Company's work product, including
customized programming that is created during the course of a project. The
Company anticipates that agreements with future clients may contain similar
provisions. Other existing agreements to which the Company is a party are, and
future agreements may be, silent as to the ownership of such rights. To the
extent that the ownership of such intellectual property rights is expressly
granted to a client or is ambiguous, the Company's ability to reuse or resell
such rights will or may be limited. See "Business -- Clients and Services."
 
     The Company utilizes technology owned, and may seek to use technology
developed in the future, by third parties. Although the Company believes that
there are currently sufficient alternative sources of third party technology
which would be available to it if any particular third party technology that it
is currently using were to be discontinued or otherwise become unavailable,
there can be no assurance that licenses for any technology owned or developed by
third parties that might be required for provision of the Company's services
will be available in the future on reasonable terms, or at all, and the
inability to obtain any such licenses could have a material adverse effect on
the Company. Although the Company does not believe that either its services or
its utilization of technology owned by third parties infringes the proprietary
rights of any third parties, there can be no assurance that third parties will
not in the future assert claims against the Company based on such services or
utilization or that any of those claims would not be successful. In addition,
litigation may be necessary in the future to enforce the Company's intellectual
property rights and to protect its proprietary information, to determine the
validity and scope of the proprietary rights of third parties or to defend
against claims of infringement or invalidity. Litigation of this nature, whether
or not successful, could result in substantial costs and diversion of resources,
which could have a material adverse effect on the Company. Furthermore, third
parties making claims against the Company could secure a judgment awarding
substantial damages, as well as injunctive or other equitable relief which could
directly or indirectly prohibit the Company from providing certain services. A
judgment of this nature could have a material adverse effect on the Company.
 
     Additionally, the Company and other Web site developers face potential
liability for the actions of clients and others using their services, including
liability for infringement of intellectual property rights, rights of publicity,
defamation, libel and criminal activity under the laws of the United States and
foreign jurisdictions. Although the Company has obtained errors and omissions
insurance providing up to $5,000,000 of coverage, there can be no assurance that
such insurance will be adequate. Any imposition of liability based on the
actions of clients and others using the Company's services could have a material
adverse effect on the Company.
 
   
     Dependence Upon Continued Development of Access to and Infrastructure of
the Internet. The Company's ability to generate revenues from the planning,
creation, maintenance and hosting of commercial Web sites will depend upon the
continued development of an infrastructure for providing Internet access and
carrying Internet traffic. The Internet may not prove to be a viable commercial
marketplace due to inadequate development of the necessary infrastructure or
delays in the development of complementary products. Moreover, other critical
issues concerning the commercial use of the Internet (including security,
reliability, cost, ease of use and access, and quality of service) remain
unresolved and may adversely impact the anticipated growth of Internet use. It
is difficult to predict whether the Internet will prove to be and remain a
viable commercial marketplace. If the infrastructure and complementary products
necessary to support the Internet's commercial viability are not developed or if
the Internet does not become a viable marketplace, the Company would be
materially adversely affected. See "Business -- The Internet and the Web."
    
 
     Risk of Changing Technology. The services which the Company offers, and the
services which the Company expects to offer in the future, are impacted by
rapidly changing technology, evolving industry standards, emerging competition
and frequent service, software and other product introductions. There can be no
assurance that the Company will be able to successfully identify new business
opportunities and develop and bring new services to market in a timely and
cost-effective manner or that services, products or technologies developed by
others will not render the Company's services noncompetitive or obsolete. See
"Business -- Competition."
 
                                        8
<PAGE>   11
 
     Dependence on Microsoft. The Company has historically been dependent upon
Microsoft for new business referrals and for work as a paid Microsoft vendor. In
addition, the Company is dependent upon its expertise with Microsoft software
and relies upon such software in creating Web sites for the Company's clients.
Although the Company participates in the Microsoft Solution Provider Partner and
Site Builders Network programs, there can be no assurance that its relationship
with Microsoft will continue or that the Company will continue to derive
benefits from that relationship. In addition, if Microsoft's products, standards
or approach to the Internet or other markets were to fall into disfavor or other
parties were able to develop products, standards or approaches which had greater
market acceptance than those offered by Microsoft, the Company could be
materially adversely affected. See "Business -- Relationship with Microsoft."
 
     Government Regulation. The Company is not currently subject to direct
regulation by any government agency, other than regulations applicable to
businesses generally. However, it is possible that laws and regulations may be
adopted with respect to the Internet, covering issues such as user privacy and
pricing, characteristics and quality of products and services. The adoption of
any such laws or regulations may decrease the growth of the Internet (which
could in turn decrease the demand for the Company's services), increase the
Company's cost of doing business, cause the Company to modify its operations or
otherwise have an adverse effect on the Company. Moreover, the applicability to
the Internet of existing laws governing issues such as property ownership, libel
and personal privacy is uncertain. The Company cannot predict the impact, if
any, that any future laws or regulations, or the applicability of such existing
laws, may have on its business.
 
   
     Dilution. At an assumed initial public offering price of $7.00 per share,
purchasers of the Common Stock offered hereby will experience immediate dilution
of $4.12 (or 59%) per share in the net tangible book value per share of Common
Stock. See "Dilution."
    
 
   
     Broad Discretion Over Use of Proceeds. Approximately $3,795,000, or 68%
($4,429,180, or 68%, if the over-allotment option is exercised in full) of the
estimated net proceeds of the Offering have been allocated for working capital
and other general corporate purposes. Due to the number and variability of
factors that will be analyzed before the Company determines how to use such net
proceeds, the Company will have broad discretion in allocating a significant
portion of the net proceeds of the Offering without any action or approval of
the Company's shareholders. Accordingly, investors in the Common Stock offered
hereby will not have the opportunity to evaluate the economic, financial or
other relevant information which will be considered by the Company in
determining the actual application of the net proceeds. See "Use of Proceeds."
    
 
   
     Limitation on Liability of Directors. The Company's Articles of
Incorporation, as amended, provide that, to the extent permitted by the laws of
the State of Washington, the members of the Company's Board of Directors shall
not be personally liable to the Company or its shareholders for monetary damages
in the event of breach of fiduciary duty.
    
 
     No Dividends. The Company does not intend to declare any dividends on the
Common Stock in the foreseeable future. See "Dividend Policy."
 
     Control by Management. Upon completion of the Offering, 50.0% (46.7%, if
the Underwriters' overallotment option is exercised in full) of the outstanding
shares of Common Stock will be owned by current directors and executive officers
of the Company. All such shareholders, if they were to vote together, would
likely be able to elect all of the directors of the Company and influence the
outcome of all other matters submitted to a vote of the Company's shareholders.
See "Principal Shareholders" and "Description of Securities."
 
     No Prior Public Market; Determination of Offering Price. Prior to the
Offering, there has been no public market for the Common Stock. Accordingly,
there can be no assurance that an active trading market will develop and be
sustained upon the completion of the Offering or that the market price of the
Common Stock will not decline below the initial public offering price. The
initial public offering price will be determined by negotiations between the
Company and the Representative. See "Underwriting" for a discussion of the
factors to be considered in determining the initial public offering price.
 
     Shares Eligible for Future Sale. Upon completion of the Offering, 2,115,065
shares of Common Stock will be outstanding (2,265,065 shares, if the
Underwriter's over-allotment option is exercised in full), 107,157
 
                                        9
<PAGE>   12
 
shares of Common Stock will be reserved for issuance under the 1996 Option Plan
and 200,000 shares of Common Stock will be reserved for issuance pursuant to the
1997 Option Plan. The shares of Common Stock sold in the Offering will be freely
transferable by persons other than affiliates of the Company. All of the
remaining outstanding shares are restricted securities and may not be sold other
than pursuant to an effective registration statement or Rule 144 or another
exemption from registration under the Securities Act. The Company and each of
its existing officers, directors, shareholders and optionees have entered into
lock-up agreements with the Representative, which agreements prohibit, for a
period of 18 months after the date of this Prospectus, the sale or other
disposition of any shares of Common Stock without the prior written consent of
the Representative. No prediction can be made as to the effect, if any, that
future sales of shares, or the availability of shares for future sale, will have
on the market price of the Common Stock prevailing from time to time. Sales of
substantial amounts of Common Stock in the public market, or the perception that
such sales may occur, could adversely affect prevailing market price for the
Common Stock and could impair the Company's ability to raise capital through an
offering of its equity securities. See "Shares Eligible for Future Sale" and
"Underwriting."
 
                                       10
<PAGE>   13
 
                                USE OF PROCEEDS
 
     The estimated net proceeds of the Offering to the Company, assuming an
initial public offering price of $7.00 per share and after deducting estimated
underwriting discounts and commissions and estimated expenses of the Offering
payable by the Company, will be approximately $5,600,000 ($6,513,500, if the
Underwriters' over-allotment option is exercised in full). The Company currently
expects to apply the estimated net proceeds as follows:
 
   
<TABLE>
<CAPTION>
                                 USE                                     AMOUNT       PERCENTAGE
- ---------------------------------------------------------------------  ----------     ----------
<S>                                                                    <C>            <C>
Capital expenditures for establishment of new and expansion of
  existing facilities (including leasehold improvements).............  $  240,000           4%
Capital expenditures for acquisition of new and upgrading of existing
  computer hardware and software for existing and new facilities.....     315,000           6
Working capital to finance work-in-progress prior to achieving
  payment milestones.................................................     470,000           8
Expenditures for marketing, advertising and new business
  development........................................................     480,000           9
Repayment of indebtedness............................................     300,000           5
Working capital to finance, among other things, increases in accounts
  receivable and other general corporate purposes....................   3,795,000          68
                                                                       ----------
          Total......................................................  $5,600,000         100%
                                                                       ==========
</TABLE>
    
 
     The Company's expansion strategy focuses on adding personnel, expanding
existing facilities and establishing new facilities in a manner designed to
enable the Company to remain profitable. As a result, the Company anticipates
adding personnel and enlarging existing and establishing new facilities only in
instances when it has a reasonable expectation that long term demand will be
sufficient to maintain and enhance the profitability demonstrated by current or
near term projects and existing or anticipated near term demand.
 
   
     The growth anticipated by the Company will necessitate additional office
space to house its workforce. Management believes that this expansion will occur
near its existing facility and in one or two new geographic locations. Although
the Company believes that additional space will be available as needed on
commercially reasonable terms, there can be no assurance that market rates for
such additional space will not exceed current expectations, requiring future
expenditures in amounts greater than those currently anticipated.
    
 
     The expansion and addition of office space and personnel will require
acquisition of new or upgrading of current computer hardware and software in two
aspects: office infrastructure and individual workstations. Office
infrastructure purchases relate to the creation or upgrading of internal
networks, multiple development environments and the related security hardware
and software. The Company anticipates purchases of these items will occur
shortly after the expansion or opening of an office. The Company further expects
that individual workstation purchases will coincide with the addition of
personnel, normally on a person by person basis.
 
   
     The planning and development of complex Web sites often require several
months to complete. As a result, the Company expects to use a portion of the
estimated proceeds from the sale of the Common Stock offered hereby to fund the
salaries and the other direct project costs related to work-in-progress on
planning and development contracts. In addition, the Company anticipates using a
portion of the estimated net proceeds from the sale of Common Stock offered
hereby to fund additional costs associated with increased marketing, advertising
and new business development activities as the Company attempts to expand both
the number of its clients and the scope of the projects it undertakes.
Approximately, $300,000 of the estimated net proceeds from the sale of Common
Stock offered hereby may be used by the Company to retire the current balance
outstanding under the Revolving Line of Credit with the Company's bank. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations." The Company intends to use the remaining proceeds from the sale of
the Common Stock offered hereby to finance the Company's ongoing working capital
needs. These working capital needs include financing growth in the Company's
accounts receivable and financing increased selling, general and administrative
expenses necessary to generate and sustain the organizational infrastructure
necessary to serve new and existing clients.
    
 
     Exact application of the net proceeds and timing of use will vary depending
on numerous factors, including market and technological developments and
competitive pressures. Due to the number and variability of factors that may
affect the Company's use of the net proceeds, the Company will retain
 
                                       11
<PAGE>   14
 
significant discretion over the actual application of the net proceeds.
Accordingly, there can be no assurance that actual application will not vary
substantially from the Company's current expectations.
 
     Pending ultimate application, the net proceeds will be invested in
interest-bearing securities issued or guaranteed by the United States government
or its agencies.
 
                                DIVIDEND POLICY
 
     The Company has never declared or paid any cash dividends on the Common
Stock. The Company currently anticipates it will retain future earnings for use
in the expansion and operation of its business and does not anticipate paying
cash dividends on the Common Stock in the foreseeable future. Any future
determination with regard to the payment of dividends will be at the discretion
of the Board of Directors and will be dependent upon the Company's future
earnings, financial condition, applicable dividend restrictions and capital
requirements and other factors deemed relevant by the Board of Directors. In
addition, pursuant to the agreement relating to the Company's lines of credit,
the Company is prohibited from paying cash dividends on the Common Stock without
the bank's prior written consent. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations -- Capital Resources and
Liquidity."
 
                                    DILUTION
 
   
     The pro forma net tangible book value of the Company at April 30, 1997 was
$285,191, or $0.26 per share. Pro forma net tangible book value per share
represents the amount of total tangible assets of the Company reduced by the
Company's total liabilities, divided by the pro forma number of shares of Common
Stock outstanding, after giving effect to the issuance of 59,524 shares of
Common Stock upon conversion of all of the outstanding shares of Series A
Preferred Stock on the effective date of the Registration Statement of which
this Prospectus forms a part. After giving effect to the sale by the Company of
the 1,000,000 shares of Common Stock offered hereby at an assumed initial public
offering price of $7.00 per share (after deducting estimated underwriting
discounts and expenses of the Offering payable by the Company), the adjusted pro
forma net tangible book value of the Company at April 30, 1997 would have been
$6,097,978 or $2.88 per share. This represents an immediate increase in pro
forma net tangible book value of $2.62 per share to existing shareholders and an
immediate dilution of $4.12, or 59%, per share to new investors purchasing
shares of Common Stock offered hereby. The following table illustrates the per
share dilution:
    
 
   
<TABLE>
    <S>                                                                   <C>       <C>
    Assumed initial public offering price...............................            $ 7.00
      Pro forma net tangible book value per share at April 30, 1997.....  $0.26
      Increase per share attributable to new investors..................   2.62
    Adjusted net tangible book value per share after the Offering.......              2.88
                                                                                     -----
    Dilution per share to new investors.................................            $ 4.12
                                                                                     =====
</TABLE>
    
 
   
     The following table sets forth on a pro forma basis at April 30, 1997,
after giving effect to the issuance of 59,524 shares of Common Stock upon
conversion of all outstanding shares of Series A Preferred Stock and the sale by
the Company of 1,000,000 shares of Common Stock offered hereby at an assumed
initial public offering price of $7.00 per share, the number of shares of Common
Stock purchased from the Company, the total consideration paid to the Company
and the average price paid per share by existing shareholders and by investors
purchasing shares of Common Stock offered hereby:
    
 
<TABLE>
<CAPTION>
                                         SHARES PURCHASED         TOTAL CONSIDERATION
                                       ---------------------     ----------------------     AVERAGE PRICE
                                         NUMBER      PERCENT       AMOUNT       PERCENT       PER SHARE
                                       ----------    -------     ----------     -------     --------------
<S>                                    <C>           <C>         <C>            <C>         <C>
Existing Shareholders................   1,115,065      52.7%     $  325,000        4.4%         $ 0.29
New Investors........................   1,000,000      47.3       7,000,000       95.6          $ 7.00
                                        ---------     -----      ----------      -----
          Total......................   2,115,065     100.0%     $7,325,000      100.0%
                                        =========     =====      ==========      =====
</TABLE>
 
   
     The foregoing tables assume no exercise of any outstanding stock options.
As of June 15, 1997, there were outstanding options to purchase 107,157 shares
of Common Stock under the 1996 Stock Option Plan, at a weighted average exercise
price of $2.31 per share. To the extent that outstanding options are exercised,
there will be further dilution to new investors. See "Management -- Executive
Compensation and Other Information."
    
 
                                       12
<PAGE>   15
 
                                 CAPITALIZATION
 
   
     The following table sets forth at April 30, 1997 the (i) actual
capitalization of the Company, (ii) the pro forma capitalization of the Company,
after giving effect to the conversion of the outstanding Series A Preferred
Stock into Common Stock, and (iii) the pro forma capitalization as adjusted to
reflect the receipt, on the effective date of the Registration Statement of
which this Prospectus forms a part, of the estimated net proceeds from the sale
of the 1,000,000 shares of Common Stock offered hereby at an assumed initial
public offering price of $7.00 per share and after deducting the estimated
underwriting discount and expenses of the Offering payable by the Company. Since
its inception in October 1994, the Company has never had any long term debt.
This table should be read in conjunction with the Financial Statements and the
notes thereto included elsewhere in this Prospectus.
    
 
   
<TABLE>
<CAPTION>
                                                                      AT APRIL 30, 1997
                                                            --------------------------------------
                                                                                        PRO FORMA
                                                             ACTUAL      PRO FORMA     AS ADJUSTED
                                                            ---------    ---------     -----------
<S>                                                         <C>          <C>           <C>
Shareholders' equity:
 
  Preferred Stock, no par value; 1,000,000 shares
     authorized; 59,524 shares designated as Series A
     Preferred Stock, 59,524 shares of Series A Preferred
     Stock issued and outstanding; no shares authorized,
     issued or outstanding, pro forma and pro forma as
     adjusted.............................................  $ 239,918    $      --     $        --
  Common Stock, no par value; 9,000,000 shares authorized,
     actual, and 10,000,000 shares authorized, pro forma
     and pro forma as adjusted; 1,055,541 issued and
     outstanding, actual; 1,115,065 issued and
     outstanding, pro forma; 2,115,065 issued and
     outstanding, pro forma as adjusted (1)...............     75,000      314,918       5,914,918
  Retained earnings.......................................    183,060      183,060         183,060
                                                             --------     --------      ----------
     Total shareholders' equity...........................    497,978      497,978       6,097,978
                                                             --------     --------      ----------
       Total capitalization...............................  $ 497,978    $ 497,978     $ 6,097,978
                                                             ========     ========      ==========
</TABLE>
    
 
- ---------------
 
(1) Excludes: (i) 107,157 shares of Common Stock reserved for issuance upon
    exercise of stock options granted under the 1996 Option Plan; (ii) 200,000
    shares of Common Stock reserved for issuance upon exercise of options which
    may be granted under the 1997 Option Plan; (iii) 100,000 shares of Common
    Stock reserved for issuance upon exercise of the Representative's Warrant;
    and (iv) 150,000 shares of Common Stock reserved for issuance upon exercise
    of the Underwriters' over-allotment option. See "Management -- Executive
    Compensation and Other Information" and "Underwriting."
 
                                       13
<PAGE>   16
 
                            SELECTED FINANCIAL DATA
 
   
     The following selected financial data should be read in conjunction with
the Financial Statements and the notes thereto and "Management's Discussion and
Analysis of Financial Condition and Results of Operations" included elsewhere
herein. The Statement of Income data for the fiscal years ended January 31, 1996
and 1997 and the Balance Sheet data at January 31, 1996 and 1997 are derived
from the Financial Statements, which have been audited by Ernst & Young LLP,
independent auditors, and are included elsewhere in this Prospectus, and are
qualified by reference to such Financial Statements and the notes thereto. The
selected financial data at April 30, 1997 and for the three months ended April
30, 1996 and 1997 is unaudited, but includes all adjustments that the Company
considers necessary for a fair presentation of the financial position at such
respective dates and the operations for the respective periods then ended. These
historical results are not necessarily indicative of future results.
    
 
   
<TABLE>
<CAPTION>
                                          FOR THE FISCAL YEAR ENDED      FOR THE THREE MONTHS ENDED
                                                 JANUARY 31,                     APRIL 30,
                                         ---------------------------     --------------------------
                                            1996            1997            1996            1997
                                         -----------     -----------     ----------      ----------
                                                                                (UNAUDITED)
<S>                                      <C>             <C>             <C>             <C>
STATEMENT OF INCOME DATA:
  Gross revenue........................  $   531,800     $ 1,485,869     $  225,737      $  811,433
  Direct salaries and costs............      258,532         774,242        128,929         553,942
                                         -----------     -----------     ----------      ----------
  Gross profit.........................      273,268         711,627         96,808         257,491
  Selling, general and administrative
     expenses..........................      225,517         514,059         89,932         184,159
                                         -----------     -----------     ----------      ----------
  Operating income.....................       47,751         197,568          6,876          73,332
  Interest expense.....................        2,721           8,840            980           7,538
                                         -----------     -----------     ----------      ----------
  Income before income taxes...........       45,030         188,728          5,896          65,794
  Provision for income taxes...........       14,948          64,454          2,005          22,370
                                         -----------     -----------     ----------      ----------
  Net income...........................  $    30,082     $   124,274     $    3,891      $   43,424
                                         ===========     ===========     ==========      ==========
 
  Net income per share.................  $      0.03     $      0.11     $       --      $     0.04
 
  Shares used in computation of net
     income per share (1)..............    1,155,126       1,155,126      1,155,126       1,155,126
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                               AT JANUARY 31,
                                                         --------------------------    AT APRIL 30,
                                                            1996           1997            1997
                                                         -----------    -----------    ------------
                                                                                       (UNAUDITED)
<S>                                                      <C>            <C>            <C>
BALANCE SHEET DATA:
  Working capital......................................  $    45,565    $   301,728     $    90,029
  Total assets.........................................      149,602        868,537       1,259,252
  Shareholders' equity.................................       90,362        454,554         497,978
</TABLE>
    
 
- ---------------
 
(1) See Note 1 of Notes to Financial Statements for information concerning the
    determination of net income per share.
 
                                       14
<PAGE>   17
 
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
     The following discussion and analysis of the Company's financial condition
and results of operations should be read in conjunction with the Financial
Statements and accompanying notes and the other financial information appearing
elsewhere in this Prospectus.
 
OVERVIEW
 
     fine.com plans, creates, maintains and hosts Web sites for major national
and international corporate clients and others. The Company's Web site
development process utilizes marketing expertise and state of the art
interactive database compilation and dissemination techniques and technologies.
Through the planning, creation, maintenance and hosting of interactive Web
presentations, the Company enhances clients' marketing campaigns, fosters the
collection of demographic data which is utilized by clients when allocating
marketing resources and facilitates both internal and external corporate
communications for clients.
 
     The Company generates substantially all of its revenues from fees
associated with the planning and creation of commercial Web sites for clients.
These fees are generally earned pursuant to long-term fixed fee contracts (with
terms typically ranging from two to seven months). Revenues generated from
long-term contracts are recognized under the percentage-of-completion method.
Percentage-of-completion is generally measured on the attainment of specific
contract milestones (based on the ratio of costs incurred to total estimated
project costs). Estimated earnings from long-term contracts are reviewed
periodically as work progresses. All other revenue is recorded on the basis of
performance of services. The Company assumes greater financial risk on fixed fee
contracts than on either time-and-material or cost-reimbursable contracts.
Failure to anticipate technical problems, estimate costs accurately or control
costs during performance of a fixed fee contract may reduce the Company's profit
or cause a loss individually on a particular project and in the aggregate. The
Company has generated a net profit for each of the past two fiscal years.
 
     The Company has recently initiated efforts to generate recurring revenues
from Web site maintenance and Web site hosting fees. The amount of revenue
generated to date from the Company's provision of such services has not been
significant. Even if revenues from such sources increase, fees for maintenance
and hosting services may not become a significant percentage of the Company's
revenues, if and to the extent that revenues increase from the planning and
creation of Web sites. No assurance can be given that revenues from maintenance
and hosting fees, or from other new methods of generating recurring revenues,
will be sufficient to offset the costs incurred by the Company in performing
such services.
 
     Historically, the Company has been dependent upon Microsoft for work as a
paid vendor. The aggregate revenues generated from the multiple departments and
divisions at Microsoft for which the Company performed services accounted for
34% and 19% of the Company's gross revenue in the fiscal year ended January 31,
1996 ("fiscal 1996") and the fiscal year ended January 31, 1997 ("fiscal 1997"),
respectively. In addition, Twentieth Century Fox Home Entertainment, Inc. and
Safeway Inc. accounted for 11% and 14% of the Company's gross revenue during
fiscal 1997, respectively. Neither Twentieth Century Fox Home Entertainment,
Inc. nor Safeway Inc. were clients of the Company during fiscal 1996. Management
believes that the long term success of the Company is not dependent on any one
or a few major customers.
 
   
RESULTS OF OPERATIONS
    
 
   
Fiscal Years Ended January 31, 1997 and 1996
    
 
     Gross Revenue. Gross revenue for fiscal 1997 and fiscal 1996 was $1,485,869
and $531,800, respectively. During each of these fiscal years, substantially all
of the Company's revenue was generated by its Web site planning and creation
services. The 179% increase in fiscal 1997 gross revenue over fiscal 1996 gross
revenue is attributable primarily to the number of clients contracting with the
Company increasing from approximately 18 clients in fiscal 1996 to approximately
25 clients in fiscal 1997 as well as an increase in the average amount billed
per client from approximately $30,000 per client in fiscal 1996 to approximately
$60,000 in fiscal 1997. The Company believes that the increase in number of
clients was attributable to increased levels of marketing,
 
                                       15
<PAGE>   18
 
   
advertising and new business development activities. The average amount billed
per client during fiscal 1997 increased from fiscal 1996 primarily due to the
Company's clients generally undertaking more sophisticated levels of Web site
development. See "Business -- Internet Commerce and the Marketing Communications
Industry" and "-- Clients and Services."
    
 
     Direct Salaries and Costs. Direct salaries and costs include all internal
labor costs and other direct costs related to project performance, such as
project specific independent contractor fees, supplies and specific project
related expenditures. The Company's direct salaries and costs for fiscal 1997
were $774,242, and consisted primarily of $619,884 paid as direct salaries,
taxes and benefits and, secondarily, of $154,358 as other direct costs of goods
sold related to specific projects. The Company hired additional employees during
fiscal 1997 to meet increased demand and had 21 full time employees at January
31, 1997. The Company expects that it will hire additional staff if and as
needed to meet demand from current clients and prospective clients whose
projects are anticipated to commence within ninety days after hiring. The
Company engages independent contractors and subcontractors to service
unanticipated projects. The Company's direct salaries and costs for fiscal 1996
were $258,532 and consisted, primarily, of $178,803 of direct salaries, taxes
and benefits and, secondarily, of $79,729 of other direct costs of goods sold
related to specific projects. The Company had 13 full time employees at January
31, 1996.
 
     As a percentage of gross revenue, total direct salaries and costs increased
4% from fiscal 1996 to fiscal 1997. Such increase was due primarily to the
increased level of salaries paid to production employees. This increase,
combined with a greater reliance on production employees as compared to
independent contractors and/or subcontractors, resulted in the salaries, taxes
and benefits component of direct salaries and costs increasing from 69% in
fiscal 1996 to 80% in fiscal 1997.
 
     Selling, General and Administrative Expenses. Selling, general and
administrative expenses were $514,059 and $225,517 for fiscal 1997 and fiscal
1996, respectively. In each period, these expenses consisted primarily of
administrative salaries, professional fees, occupancy costs, telephone and
related Internet connectivity fees, computer network costs, office expenses and
supplies, marketing, advertising and new business development costs.
 
   
     Marketing, advertising and new business development costs increased as a
percentage of gross revenue in fiscal 1997 from fiscal 1996. Marketing,
advertising and new business development costs were $68,687 representing 5% of
gross revenue in fiscal 1997 as compared to $10,237 representing 2% of gross
revenue in fiscal 1996. The Company believes that the increase in marketing,
advertising and new business development costs was instrumental in the 179%
increase in gross revenue from fiscal 1996 to fiscal 1997. Management believes
that these costs will continue to increase as a percentage of gross revenue in
future periods and may reach approximately 6% of gross revenue.
    
 
     Overall, selling, general and administrative expenses as a percentage of
gross revenue were 35% for fiscal 1997 as compared to 42% for fiscal 1996. This
overall decrease in selling, general, and administrative expenses as a
percentage of gross revenue was a result of the Company's ongoing effort to
control expenses and effectively assimilate higher volumes of business using
existing resources, offset by increased marketing, advertising and new business
development. The Company anticipates administrative expenses increasing due to
the compliance and reporting obligations associated with becoming a publicly
held company.
 
     Net Income. The Company recognized net income of $124,274 (representing 8%
of gross revenue) for fiscal 1997 as compared to $30,082 (representing 6% of
gross revenue) for fiscal 1996. The increase in profitability (as a percentage
of gross revenue) is due to the factors discussed above.
 
                                       16
<PAGE>   19
 
   
RESULTS OF OPERATIONS -- THREE MONTHS ENDED APRIL 30, 1997 AND 1996
    
 
   
     Gross Revenue. Gross revenue for the three months ended April 30, 1997 and
1996 was $811,433 and $225,737 respectively. During each of these periods,
substantially all of the Company's revenue was generated by its Web site
planning and creation services. The 259% increase in gross revenue for the three
months ended April 30, 1997 compared to the three months ended April 30, 1996 is
attributable primarily to the number of clients contracting with the Company
increasing to approximately 17 clients during the three months ended April 30,
1997 from approximately 11 clients during the three months ended April 30, 1996
as well as an increase in the average amount billed per client to approximately
$45,000 per client during the three months ended April 30, 1997 from
approximately $20,000 during the three months ended April 30, 1996. The Company
believes that the increase in number of clients was attributable to increased
levels of marketing, advertising and new business development activities. The
average amount billed per client during the three months ended April 30, 1997
increased from the same period in 1996 primarily due to the Company's clients
generally undertaking more complex levels of Web site development. See
"Business -- Internet Commerce and the Marketing Communications Industry" and
"-- Clients and Services."
    
 
   
     Direct Salaries and Costs. The Company's direct salaries and costs for the
three months ended April 30, 1997 were $553,942, and consisted primarily of
$285,745 paid as direct salaries, taxes and benefits and, secondarily, of
$268,197 as other direct costs of goods sold related to specific projects. The
Company's direct salaries and costs for the three months ended April 30, 1996
were $128,929 and consisted, primarily, of $89,093 of direct salaries, taxes and
benefits and, secondarily, of $39,836 of other direct costs of goods sold
related to specific projects.
    
 
   
     As a percentage of gross revenue, total direct salaries and costs increased
11% for the three months ended April 30, 1997 from the three months ended April
30, 1996. This increase was due primarily to an increase in the number of
independent contractors and subcontractors hired to fulfill the production
requirements which exceeded the capacity of the Company's internal staff.
    
 
   
     Selling, General and Administrative Expenses. Selling, general and
administrative expenses were $184,159 and $89,932 for the three months ended
April 30, 1997 and April 30, 1996, respectively.
    
 
   
     Marketing, advertising and new business development costs increased as a
percentage of gross revenue in the three months ended April 30, 1997 compared to
the three months ended April 30, 1996. Marketing, advertising and new business
development costs were $37,437 representing 5% of gross revenue in the three
months ended April 30, 1997 as compared to $4,674 representing 2% of gross
revenue in the three months ended April 30, 1996. The Company believes that the
increase in marketing, advertising and new business development costs was
instrumental in the 259% increase in gross revenue from the three months ended
April 30, 1996 to the three months ended April 30, 1997. Management believes
that these costs will continue to increase as a percentage of gross revenue in
future periods and may reach approximately 6% of gross revenue.
    
 
   
     Overall, selling, general and administrative expenses as a percentage of
gross revenue amounted to 23% for the three months ended April 30, 1997 as
compared to 40% for the three months ended April 30, 1996. This overall decrease
in selling, general and administrative expenses as a percentage of gross revenue
was a result of the Company's ongoing effort to control expenses and effectively
assimilate higher volumes of business using existing resources, offset by
increased marketing, advertising and new business development. The Company
anticipates administrative expenses increasing due to the compliance and
reporting obligations associated with becoming a publicly held company.
    
 
                                       17
<PAGE>   20
 
   
     Net Income. The Company recognized net income of $43,424 (representing 5%
of gross revenue) for the three months ended April 30, 1997 compared to $3,891
(representing 2% of gross revenue) for the three months ended April 30, 1996.
The increase in profitability (as a percentage of gross revenue) is due to the
factors discussed above.
    
 
CAPITAL RESOURCES AND LIQUIDITY
 
   
     Historically, the Company has funded its capital requirements through
earnings, borrowings from affiliates and commercial lenders and private
placements of its capital stock. The Company had cash in the aggregate amount of
$198,317 and $20,558 at January 31, 1997 and April 30, 1997, respectively.
    
 
   
     The Company's working capital increased $256,163, from $45,565 at January
31, 1996 to $301,728 at January 31, 1997, primarily due to an increase in
accounts receivable. Accounts receivable increased $412,911, from $63,855 at
January 31, 1996 to $476,766 at January 31, 1997 primarily due to the increase
in gross revenue during fiscal 1997. The Company generally collects its accounts
receivable within 65 days. Operating activities for fiscal 1997 required net
cash in the amount of $101,280.
    
 
     The purchase of equipment and furniture required cash in the amount of
$50,372 during fiscal 1997. These expenditures were made primarily for computer
hardware and software, furniture, fixtures and leasehold improvements necessary
to accommodate an increase in Company personnel. The Company believes that the
increase in personnel was a principal factor enabling the Company to generate
higher gross revenue in fiscal 1997. Net cash provided from financing activities
was $334,301, primarily due to an increase of $90,286 in borrowings under a
secured revolving line of credit with a commercial bank (the "Revolving Line of
Credit") and net proceeds in the amount of $239,918 from the sale of 59,524
shares of Series A Preferred Stock. See "Certain Transactions."
 
   
     Net cash used in operating activities was $260,333 for the three months
ended April 30, 1997. During this period, the primary use of cash was the
funding of the growth in the Company's accounts receivable balance principally
due to the increase in gross revenue. For the three months ended April 30, 1997,
cash in the amount of $87,652 was used to finance an increase in work-in-process
resulting from services being performed by the Company in advance of invoicing
the client(s). Cash used in investing activities was $87,257 for the three
months ended April 30, 1997. These expenditures were made for computer hardware
and software, furniture, fixtures and leasehold improvements. Net cash provided
from financing activities was $169,831 for the three months ended April 30,
1997. During this period the primary source of funds was an increase in
borrowings under the Company's secured revolving line(s) of credit.
    
 
     At January 31, 1997, the maximum amount available under the Revolving Line
of Credit was $200,000. Amounts outstanding under the Revolving Line of Credit
bore interest at the bank's prime interest rate plus 2% (10.25% at January 31,
1997) and were secured by all of the Company's accounts receivable. At January
31, 1997, $90,286 was outstanding under the Revolving Line of Credit.
 
   
     The Revolving Line of Credit expired on March 31, 1997 and was replaced by
a new revolving line of credit (the "New Revolving Line of Credit"). The maximum
amount available under the New Revolving Line of Credit is $750,000. Prior to
the first day of the month following the completion of the Offering, amounts
outstanding under the New Revolving Line of Credit bear interest at the bank's
prime interest rate plus 2% (10.25% at May 31, 1997). On the first day of the
month following the successful completion of the Offering, the interest rate
will be reduced to the bank's prime interest rate plus 0.25%. Amounts
outstanding under the New Revolving Line of Credit are secured by all of the
Company's accounts receivable and the personal guaranty of Daniel M. Fine. See
"Certain Transactions." The New Revolving Line of Credit requires that the
Company maintain working capital amounts (as calculated therein), tangible net
worth, and maximum capital expenditures (as defined therein) for the 1997
calendar year. The New Revolving Line of Credit limits the Company's ability to
incur additional debt, to repurchase the Company's capital stock or amend its
capital structure, to pay cash dividends or to undergo a merger, consolidation
or liquidation. In addition, a change in ownership of twenty-five percent of the
Common Stock (other than this Offering for which a waiver has been obtained)
constitutes an event of default. The New Revolving Line of Credit expires on
March 31, 1998 (the "Expiration Date"). On the Expiration Date, the Company must
pay in full the
    
 
                                       18
<PAGE>   21
 
   
aggregate unpaid principal amount then outstanding and all accrued interest,
together with all applicable fees, costs and charges, if any.
    
 
   
     The Company has also obtained an additional line of credit (the "Equipment
Line of Credit") from the commercial bank which has made the New Revolving Line
of Credit available. The maximum amount available under the Equipment Line of
Credit is $400,000. Amounts drawn by the Company pursuant to the Equipment Line
of Credit may be used exclusively for the purchase of computer hardware and
software, furniture and fixtures, and leasehold improvements. After this
Offering, amounts outstanding under the Equipment Line of Credit will bear
interest at the same rate of interest as applicable to the New Revolving Line of
Credit. Monthly payments of accrued interest only are due until January 31,
1998, from which date the balance outstanding under the Equipment Line of Credit
will be required to be amortized over a 36 month period. Amounts outstanding
under the Equipment Line of Credit will be secured by the assets purchased with
funds borrowed under the Equipment Line of Credit, all of the Company's accounts
receivable and the personal guaranty of Daniel M. Fine. See "Certain
Transactions." The financial covenants and restrictions described above under
the New Revolving Line of Credit are also applicable to the Equipment Line of
Credit.
    
 
   
     As of April 30, 1997, the Company's principal commitments consisted of
obligations outstanding under operating leases. Although the Company currently
has no material commitments for capital expenditures, it anticipates that its
capital expenditures and lease commitments will increase consistent with
anticipated growth in operations, infrastructure and personnel. The Company may
acquire additional office space or fixed assets through capital leases, which
will require it to commit to additional lease obligations.
    
 
   
     The Company believes that the funds available pursuant to the New Revolving
Line of Credit, the Equipment Line of Credit, the funds provided by the Offering
and revenues from operations will be sufficient for it to meet its capital
requirements for the foreseeable future.
    
 
     In February 1997, the Financial Accounting Standards Board adopted
Statement of Financial Accounting Standards No. 128, "Earnings Per Share" ("SFAS
No. 128"). The Company, which is required to adopt the provisions of SFAS No.
128 during the fiscal year ended January 31, 1998, does not expect such adoption
to have any significant effect on earnings per share.
 
SEASONALITY AND INFLATION
 
     The Company does not believe that inflation or seasonality has had a
significant effect on the Company's operations to date.
 
                                       19
<PAGE>   22
 
                                    BUSINESS
 
     The Company plans, creates, maintains and hosts Web sites for major
national and international corporate clients and others. The Company's Web site
development process utilizes marketing expertise and state of the art
interactive database compilation and dissemination techniques and technologies.
Through the planning, creation, maintenance and hosting of interactive Web
presentations, the Company enhances clients' marketing campaigns, fosters the
collection of demographic data which is utilized by clients when allocating
marketing resources and facilitates both internal and external corporate
communications for clients.
 
     The Company develops marketing driven, database oriented sites for
businesses which establish commercial presences on, or conduct Internet commerce
over, the Web. Corporate clients for which the Company has built and implemented
such Web sites include Twentieth Century Fox Home Entertainment, Inc., Safeway
Inc. and Microsoft. Web sites created for these clients may be viewed at
www.foxinternational.com, www.safeway.com and www.developerstore.com,
respectively. Through the planning and creation of Intranet Web sites, the
Company also serves businesses seeking to establish efficient, confidential
internal corporate communication systems. Intranet clients of the Company
include Microsoft and Marriott Corporation. Other clients for which the Company
has developed Web sites include Fluke Corporation, Intel Corporation, Mann
Packing Company, Optiva Corporation, Wall Data, Inc., Washington Mutual Savings
Bank and Windermere Services Company. See "-- Clients and Services."
 
BUSINESS STRATEGY
 
     The Company specializes in producing complex, database driven and
relationship marketing oriented Web sites. The Company believes that such state
of the art Web sites -- as compared to traditional, one-way broadcast media
(such as television) or many first-generation Web sites -- will become an
essential means of conducting business for many commercial organizations. The
Company's business strategy is to derive and maximize revenue from the planning
and creation of such Web sites. In addition, the Company believes that, as
commercial Internet and internal corporate markets for Intranet sites develop,
ongoing maintenance and hosting of Web sites will become a more important aspect
of the Company's business.
 
     The Company believes that there are thousands of Web site developers who
have created hundreds of thousands of Web sites, but that only a small
percentage of current commercial Web sites effectively utilize database
integration technologies or interactive database marketing techniques. Relying
upon its knowledge of marketing principles as well as its specific expertise in
custom programming and the development of relational databases, the Company
works with each of its commercial Web site clients, first, to establish specific
database driven relationship marketing strategies, and then to create unique Web
site features designed to entice visitors to provide information useful to the
client regarding the visitor's identity, interests and position in the customer
life cycle. Through such Web sites, the Company's clients may obtain
information-rich databases for use in the clients' overall sales and marketing
efforts. Similar techniques and strategies are also applied to the collection,
distribution and analysis of information for Intranet sites developed by the
Company.
 
     The Company's producers, programmers, media designers, graphic artists,
writers and other personnel use third party software (primarily from Microsoft),
third party hardware and internally developed and customized software to plan,
create, maintain and host Web sites for the Company's clients. The Company works
with Microsoft to demonstrate to third parties the manner in which Microsoft
products can be used to establish a commercial presence on the Web. As a result
of this relationship, Microsoft has provided the Company with marketing
materials, assisted the Company with new business development and given
recognition to the Company on the Microsoft Web site (www.microsoft.com). See
"-- Relationship with Microsoft."
 
THE INTERNET AND THE WEB
 
     Overview. The Company believes that the Internet and the Web offer new and
powerful mediums for commercial organizations to rapidly, economically and
productively target and manage a wider and better defined customer base.
Companies from many industries are publishing product and company information
for their vendors and customers, providing customer support, allowing customers
to buy products and permitting
 
                                       20
<PAGE>   23
 
companies to collect customer feedback and demographic information online. User
friendly software now permits businesses to offer multimedia content such as
audio files and video clips, as well as text, spreadsheet and graphical data,
over the Web. These enhanced means of communication are also being used by
businesses internally for confidential corporate communications via Intranets.
 
     History of the Internet. The Internet began in 1969 as ARPANET, an
experimental project funded by the U.S. Department of Defense and its Advanced
Research Programs Agency. ARPANET was designed for the military to link diverse
types of computer networks that would withstand the destruction of any part of
the network and continue to function. In 1986, the National Science Foundation
("NSF") established a program to promote the scientific use of ARPANET in
universities in the United States, and a year later awarded a contract to
various private companies to create and manage NSFNET, which became the
Internet's backbone. Although ARPANET officially ceased to exist in 1990, the
academic and private sector consortium had gathered significant momentum to
continue development.
 
     Public and governmental agencies that funded the development of the
Internet established policies that prohibited commercial use, including
advertising, on the Internet. Nevertheless, the academic community began to
formulate independent connections to the Internet, which eventually evolved into
today's commercial access providers. Commercial access providers established the
Commercial Internet Exchange in 1991 to transmit traffic in a manner avoiding
the publicly funded portion of the Internet and the ban on its commercial use.
By 1995 in the United States, control of the Internet had largely passed from
the public sector to the private sector.
 
                         PICTURE OF INTERNET TIMELINE
 
Source: Robert Zakon, Hobbes' Internet Timeline v 2.5, INTERNET SOCIETY (1996).
 
     How the Internet Works. The Internet is a global "network of networks"
linking thousands of public and private computer networks that allows computers
attached to the Internet to communicate utilizing an open communications
protocol known as Transmission Control Protocol/Internet Protocol ("TCP/IP"). As
a result, diverse computing resources can be connected to the Internet on the
TCP/IP language, thereby enabling the free exchange of data without regard to
the various languages used by any specific computer. The primary uses of the
Internet include electronic mail, file transfer, news and chat services and,
increasingly, commerce over the recently developed network of servers and
information available on the portion of the Internet known as the Web.
Businesses and individuals access the Internet and the Web in two primary ways:
direct access to the Internet through an Internet Service Provider (commonly
known as an "ISP"), such as AT&T, MCI, Sprint, NETCOM, PSI or UUNET; or access
to the Internet through an online service, such as CompuServe, America Online or
Prodigy, each of which provide Internet access gateways.
 
     The backbone of the Internet consists of international and nationwide
networks of data communications circuits and telecommunications lines designed
and operated specifically to carry TCP/IP-based traffic. High performance, high
bandwidth data communications circuits are interconnected at high performance
hubs, which are then connected to other regional hub locations. Computers at
both ends are typically connected to
 
                                       21
<PAGE>   24
 
the network by means of a traditional local access line provided by regional
telephone companies. Thus, through ISPs or online services, Internet users
connect to the global network of networks with the convenience and cost of a
local telephone call.
 
                  FLOW CHART ILLUSTRATING ACCESS TO THE WEB
 
                                       22
<PAGE>   25
 
     Sites on the Web portion of the Internet can capture and maintain the
attention of a site visitor in a way that is not easily achievable with
conventional media. Web sites can be designed to retain a visitor's attention by
analyzing visitor responses, determining visitor interests and providing content
dynamically tailored by the visitor's feedback. Web sites allow commercial
organizations to offer their products and services to anyone with access to the
Internet. Businesses can encourage repeated visitor interaction by continuously
updating online information and can monitor the popularity of content and make
timely changes in response to real-time feedback. For example, a company can
estimate the volume of traffic on a Web site, gather information about the
visitors to that site and monitor the visitor's level of interest in that
company's products and services.
 
     The Web. The recent growth in Internet use by businesses and individuals is
largely due to the emergence of a network of servers and information available
on the Web. The Web is a client/server system of multimedia data files
introduced in 1992, in which certain computers ("servers" or "home pages") store
files and respond to requests issued by remote computers ("clients") to download
files, thus allowing multiple, geographically dispersed users to view
information stored on a single server.
 
     A Web site is a collection of one or more electronic documents, or "Web
pages," which may contain textual, audio and video information, that are
published in the common format known as HTML. A Web site can contain from one to
thousands of Web pages. Users with Web browsers, or software specifically
designed to search for and access information available on Web servers, can
specify which Web sites they wish to view by entering a site's unique electronic
Web address, known as its URL. Alternatively, users can navigate the Web by
making use of the hypertext link capabilities of Web documents. Hypertext links
are active areas on a Web page which, when selected by a user, automatically
cause the browser to display a specified page which may be located anywhere else
on the Web, thus enabling users to move from one Web site to another without
having to know the underlying address, or URL, of each site.
 
   
     Growth of the Internet and the Web. Internet use has grown rapidly since
the early 1990s, fueled by increasing use of personal computers and modems, the
development of the Web, the introduction of easy-to-use Web browsers and the
availability of informational, entertainment and commercial software
applications. Technological advances relating to the Internet have occurred and
continue to occur rapidly, resulting in a more robust, lower-cost
infrastructure, improved security and increased value-added services and
content. According to a recent industry report, the number of people using the
Internet is, at a minimum, doubling every year.(5) Industry sources expect this
rate of growth to continue until at least the year 2000, at which time the
number of Internet users is expected to exceed 700 million, increasing from
approximately 57 million users in 1997.(6)
    
 
     According to another industry source, Internet user growth is occurring at
a rapid pace in both households and businesses. That industry source estimates
that by the year 2000, the number of U.S. households with ready access to the
Internet will increase to 33 million, from 10 million in 1996, and the
percentage of U.S. businesses connected to the Internet will rise to 33% from 4%
in November 1996.(7) Noting that the numbers represent U.S. estimates only, that
industry source concludes that worldwide growth presents significant
opportunities for the transaction of business over the Internet.(8) In
anticipation of such growth, commercial Internet sites are being created at an
explosive pace. According to other industry sources, the number of commercial
Internet sites, defined as domain names ending in ".com," has increased from
4,912 in August 1995 to 171,738 in June 1996 and 609,275 in April 1997.(9) See
"-- Internet Commerce and the Marketing Communications Industry."
 
- ---------------
 
 (5)Quarterman, supra note 1; Demographic Survey, supra note 1.
 
 (6)Quarterman, supra note 1.
 
 (7)News Release, Business-to-Business E-Commerce Explodes in 2000, FORRESTER
    RESEARCH, INC. (November 29, 1996) (hereinafter E-Commerce).
 
 (8)E-Commerce, supra note 7.
 
 (9)Netcraft Surveys, supra note 4.
 
                                       23
<PAGE>   26
 
INTERNET COMMERCE AND THE MARKETING COMMUNICATIONS INDUSTRY
 
     Internet Commerce Generally. The Internet provides companies, individuals
and others with new means to conduct business and other activities rapidly,
economically and productively. According to an industry source, in 1996,
Internet commerce, defined as business-to-business and business-to-consumer
transactions, product marketing, advertising, entertainment, electronic
publishing, electronic services and customer support, accounted for $9.6 billion
in revenues.(10) This industry source projects that Internet commerce will
generate approximately $196 billion in revenues by the year 2000.(11) Another
industry source estimates that $66 billion of the aggregate $196 billion is
expected to result from business-to-business Internet commerce and the remaining
$140 billion is expected to be allocated among business and professional
information services ($37 billion), financial services ($22 billion), consumer
retail ($7 billion) and technical services relating to Internet infrastructure
and access ($74 billion).(12) The Company believes that the planning, creation,
maintenance and hosting of Web sites comprise services that are fundamental to
all of these areas of Internet commerce. As a result, the Company believes that
it is strategically positioned to profit from growth in all areas of Internet
commerce.
 
     Interactive Marketing Communications. The Company believes that the
Internet enables businesses to reach and establish personalized two-way
communication with well-defined target audiences without paying the significant
costs required to buy traditional media (e.g. paper, print space, broadcast
media time and mail). The Internet thereby enables such businesses to target and
track customers with specific brand messages, to capture customer and corporate
constituent preferences, opinions, needs and desires, to have instant access to
consumer feedback and to continuously sharpen marketing plans to address the
current marketplace.
 
     Early adopters of Web sites considered such sites to be a relatively
inexpensive way to signal a technologically sophisticated image without
requiring the expenditure of a significant portion of their overall marketing
communications budget. The Company believes, however, that as businesses become
more familiar with interactive marketing techniques and opportunities, the
amounts spent to utilize the new media will increase rapidly. Industry sources
have estimated that online spending for advertising alone will grow from $312
million in 1996 to $5 billion by 2000.(13) Approximately $161 billion was spent
on advertising in the United States in 1995, according to a leading advertising
agency.(14) The Company believes that over the next few years the rate of growth
of expenditures on new media will greatly exceed that of expenditures for
traditional media as more households and businesses connect to the Web and
marketers come to understand the potential benefits of communicating through
that media.
 
     The Intranet Market. Once a corporation provides its employees with Web
access from their desktops, it may then have an internal corporate Web site
installed to distribute information internally within the corporation and to
host corporate applications. The Company believes that, in addition to the
development of publicly accessible Internet sites, the planning, creation,
maintenance and hosting of Intranets will provide significant business
opportunities for Web site developers.(15) Although the exact number of
corporate Intranets presently in existence is unknown, an industry source
estimates that the private Intranet market is far larger than its public
counterpart. According to this industry source, the number of publicly
accessible Internet sites, estimated at over 1 million, may be only a quarter of
the number of Intranets installed.(16) This market is
 
- ---------------
 
 (10)Stan Gibson, Attention Shoppers: E-Commerce Is Here!, PC WEEK (November 25,
     1996).
 
 (11)Gibson, supra note 10.
 
 (12)E-Commerce, supra note 7.
 
 (13)Glenn Hasek, Web's Ad Revenues Rise, CYBERMANAGEMENT (October 7, 1996).
 
 (14)McCann-Erickson, Insider's Report (December 4, 1995).
 
 (15)Ellis Booker, Change in Market Share; Microsoft Server Tops Netscape's, WEB
     WEEK (April 7, 1997).
 
 (16)Booker, supra note 15.
 
                                       24
<PAGE>   27
 
expected to experience rapid growth and development over the next three
years.(17) As of March 1996, corporate Intranets allowed employees to use the
Web only for internal document sharing.(18) New applications, however, have been
developing monthly.(19) By 2000, a "Full Service Intranet" is anticipated, which
is expected to provide five core applications consisting of directory services,
electronic mail, file management, print services and network management.(20)
 
     Through Intranets, corporations may utilize the Web to extend their
internal information systems and applications to geographically dispersed
facilities, remote offices and mobile employees. An Intranet can yield
significant operational efficiencies and cost reductions by (1) lowering or
eliminating the costs of long distance telephone charges and leased telephone
lines that connect decentralized offices and staff, (2) permitting the delivery
and receipt of information more quickly, and (3) reducing paper, printing and
postage or delivery costs. Because security concerns have been, and continue to
be, addressed by improving technology, companies are now beginning to utilize
Intranets for confidential communications within the enterprise. Intranets are
also now being used by organizations for confidential communications to
customers and vendors (when used in this manner, Intranets may be referred to as
"Extranets"). An industry source predicts that, as corporations begin to take
advantage of the expanding benefits of Intranets, the total Intranet market will
grow from $12 billion in 1997 to $28 billion by 1999.(21)
 
     Production and Hosting of Web Sites. As the number of Internet users
increases, the need by businesses to obtain effective and engaging Web sites is
expected to create significant opportunities for Web site developers. It has
been estimated that by 2000 fees paid to third party developers for building Web
sites will exceed $10 billion, compared to $1.2 billion paid to third party
developers of Web sites in 1996.(22) Of this $10 billion, it is estimated that
approximately $8.9 billion will be used for building promotional and commercial
Web sites, principally sites that advertise a company's products or services or
provide interactive shopping, banking or customer services.(23) The $10 billion
estimate, however, does not include estimated expenditures relating to Intranet
development.
 
     An industry source has noted that most companies lack the internal
resources necessary to develop their own Web sites or effectively capture
commercial opportunities made available through utilization of the Web.(24) As a
result, businesses are relying upon Web site developers to define and implement
unique Web strategies and to keep businesses current with Internet
technology.(25) According to an industry source, businesses spend in the range
of $10,000 to $100,000 for Web site development. (26)
 
     The construction of Web sites represents only part of the Web site
development industry. Businesses are also utilizing Web site development firms
to host their Web sites. An industry source reports that two-thirds of Fortune
1,000 companies currently use outside entities to host their Web sites, a
service which is estimated to
 
- ---------------
 
 (17)Forrester Report, FORRESTER RESEARCH, INC. (March 1, 1996).
 
 (18)Forrester Report, supra note 17.
 
 (19)Paul Korzeniowski, Intranet Bets Pay Off Corporations are Leaping Headfirst
     into Intranet Waters, Eschewing Traditional Return on Investment Research,
     INFOWORLD ELECTRIC (January 13, 1997).
 
 (20)Forrester Report, supra note 17.
 
 (21)Next-Generation Nets, INTERNETWORK (January 1997).
 
 (22)Web Outsourcing, supra note 3.
 
 (23)Web Outsourcing, supra note 3.
 
 (24)News Release, Most Businesses Outsourcing Web Site Hosting, FORRESTER
     RESEARCH, INC. (January 15, 1997) (hereinafter Site Hosting).
 
 (25)Web Outsourcing, supra note 3.
 
 (26)Site Building, CYBER ATLAS, from ActivMedia, Inc. (February 1, 1996).
 
                                       25
<PAGE>   28
 
cost 20% less than a comparable, internally hosted site.(27) The Company
believes that businesses may continue to outsource hosting to acquire the
technical expertise, increased reliability and reported savings associated with
outside hosting.
 
CLIENTS AND SERVICES
 
     The Web permits real time, one-to-one communication with consumers,
allowing consumers to respond to questions and messages on a Web site. The
Company believes that the Web provides commercial enterprises with unique
opportunities to gather valuable demographic data, including information
regarding users' identities and preferences. Accordingly, the Company has
created a Web site development process involving marketing and communications
strategies and Web site design elements. For example, in creating Web sites that
compile user-provided information, the Company works with its clients, first, to
establish specific database driven marketing strategies, and then, to create
unique Web site features designed to entice visitors to provide information
useful to the client regarding the visitor's identity, interests and position in
the customer life cycle. Through such Web sites, the Company's clients may
obtain information-rich databases for use in the clients' overall sales and
marketing efforts. The Company also services certain clients by maintaining and
hosting such clients' Web sites.
 
     Company Clients. Since it began operations in 1994, the Company has
designed and created more than 50 Web sites. The Company's clients to date
include Twentieth Century Fox Home Entertainment, Inc., Safeway Inc., Microsoft,
Optiva Corporation, Fluke Corporation, Intel Corporation, Washington Mutual
Savings Bank, Wall Data, Inc., The DeWolfe Company, Windermere Services Company
and Mann Packing Company. The Company has designed and created Intranet sites
for Cairnstone Incorporated, Microsoft and Windermere Services Company. The
Company has also entered into a contract to design, create and produce Intranet
sites for the Marriott Corporation.
 
     Web Site Production and Support. The Company has expertise in custom
programming, relational databases and computer graphics. The Company attempts to
provide each of its clients with the appropriate product or service for its
particular need. As detailed on the chart and in the text below, the Company's
services with respect to a particular client's interactive Web site may fall
within any combination of up to four major areas: Web site planning; Web site
creation; Web site maintenance; and Web site hosting.
 
- ---------------
 
 (27)Site Hosting, supra note 24.
 
                                       26
<PAGE>   29
 
                 CLIENT OVERVIEW AND SERVICES PROVIDED GRAPH
 
                                       27
<PAGE>   30
 
                  CLIENT OVERVIEW AND SERVICES PROVIDED GRAPH
 
                                       28
<PAGE>   31
 
     WEB SITE PLANNING. The Company's process of developing a Web site begins
with planning. Web site planning generally consists of marketing and business
process consultation and the delivery of a Web site blueprint.
 
     - Internet Marketing Consultation. The Company believes that one of its
      strengths is its knowledge and utilization of marketing principles. Every
      Internet Web site created by the Company is designed with the idea that
      the end product should be an integrated part of the client's overall
      marketing plan. The Company believes that its use of marketing principles,
      in the context of developing Web sites and designing the manner in which
      such Web sites are capable of interacting with users, differentiates the
      Company from its competitors.
 
     - Intranet Business Process Consultation. Many of the marketing principles
      used in designing an Internet Web site are also applied by the Company in
      designing Intranet Web sites for its clients. Utilizing marketing
      principles, the Company and client identify the target audience and match
      applicable information with the appropriate recipient. In addition, the
      Company consults with its clients as to utilization of the Web for
      extensions of the client's internal information systems and enterprise
      applications to geographically dispersed facilities, remote offices and
      mobile employees. The Company seeks to design Web sites in a manner which
      will enable its clients to achieve operational efficiencies and cost
      reductions.
 
     - Web Site Blueprint. The technical plan, or blueprint, prepared by the
      Company for each client describes in detail the Web site objectives,
      design strategy and tactics, reporting requirements, technical
      specifications, review and testing processes, program management and
      communication protocols, site promotion, future site enhancements and
      project timeline. In particular, the Company focuses on its marketing
      resources to design Web sites that will provide measurements of actual
      performance relative to each client's desired measurable results. The
      Company compiles these blueprints and attempts, by leveraging the
      information and experiences gained from each project completed by the
      Company, to further enhance the development processes it routinely
      utilizes for formulation of client proposals and projects.
 
     WEB SITE CREATION. The Company's process of creating interactive Web sites
combines up to five elements: graphic design; multimedia production; custom
programming; database development; and systems integration. The Company believes
that the Web sites it creates are unique and among only a small percentage of
Web sites that effectively utilize database integration technologies or
interactive database marketing techniques.
 
     - Graphic Design. The Internet and the Web allow the Company to produce for
      its clients a Web site that communicates with the site visitor using both
      text and graphic design. The Company employs personnel skilled in
      presenting text which is consistent with the client's overall marketing
      strategy and in providing sophisticated art direction that is visually
      stimulating and capable of capturing the target audience's attention.
 
     - Multimedia Production. The Company develops Web sites utilizing still
      photographs, full motion video, dynamically generated charts and graphs,
      animation and sound. Any or all of these features may be used to appeal to
      a client's target audience on a Web site. Although these features are used
      routinely for marketing to parties external to the client, such features
      may also be used as part of a client's internal communications strategy.
 
     - Custom Programming. Developing Web sites which permit real time
      one-on-one interaction with site visitors requires specialized computer
      programming beyond HTML. The Company therefore has employed technical
      personnel with specific expertise in custom programming. In addition to
      HTML, Company personnel have expertise and develop custom programming
      using applications such as Microsoft(R) Visual Basic(R), Microsoft Visual
      Basic(R) Scripting Edition, Microsoft(R) Jscript(R) Scripting Edition,
      Microsoft(R) Visual J++(TM), Microsoft(R) Visual C++(R), and Microsoft(R)
      Visual SourceSafe(TM).
 
     - Database Development. The Company employs technical personnel with
      specific expertise in the development of complex relational databases.
      These databases are developed using Microsoft(R) SQL Server(TM) and
      operate in conjunction with server products including Microsoft(R)
      Internet Information
 
                                       29
<PAGE>   32
 
      Server Integrated with Microsoft Windows NT(R), Microsoft Exchange Server,
      Microsoft Merchant Server and StormCloud Development Corporation's WebDBC.
 
     - Systems Integration. A key component of a Web site is its ability to be
       integrated into a client's computer systems as currently existing and as
       such systems change in the future. The Company has employed technical
       personnel with expertise in analyzing and documenting clients' existing
       systems and in designing Web sites with sufficient flexibility to
       facilitate future modifications.
 
     WEB SITE MAINTENANCE. Maintaining and updating a Web site serves to protect
a client's investment in its Web site. Such maintenance may include supporting,
augmenting and enhancing the information collection and analysis efforts
provided for in the Web site's blueprint. In some cases, certain maintenance
activities may be performed directly by the client due to features designed and
implemented by the Company when creating the Web site. The Company, pursuant to
written agreements in addition to the original Web site creation agreement, will
frequently provide ongoing marketing and business process consultation, Web site
content updates, refreshment of graphic and multimedia content, and database
management.
 
     - Content Updates. Web sites often require event driven or regularly
       scheduled modifications of site content. Examples of such updating
       includes posting of new properties on a real estate company's Web site
       (e.g., Windermere Services Corporation), replacement of outdated coupons
       with coupons promoting different merchandise (e.g., Safeway Inc.) or
       changes in employment listings on a company's Intranet human resources
       Web site (e.g., Microsoft).
 
     - Graphic and Multimedia Refreshes. Both content updates and graphic
       refreshment are driven by the interactive nature of the Web site. As an
       interactive media, the Web site provides a virtually instantaneous gauge
       of the site's communications effectiveness. This feedback allows the
       client to continuously modify the form and content of a Web site message
       to improve its effectiveness.
 
     - Database Management. Databases experiencing large volumes of original
       input normally require periodic maintenance to ensure the integrity and
       usefulness of the data. The Company performs such functions for certain
       of its clients.
 
     WEB SITE HOSTING. The Company also serves certain of its clients by hosting
the Web sites it has planned, created or maintained. In addition, the Company
provides hosting services for Web sites other than those it has planned, created
or maintained. The primary elements of Web site hosting are reporting and
Internet connectivity.
 
     - Reporting. The Company serves certain of its clients by periodically
       analyzing client's Web site traffic and reporting the results.
 
     - Internet Connectivity. Every Web site must be made accessible to the
       Internet in order to be viable. The Company serves as a host for certain
       of its clients' Web sites. The Company provides the computers and/or the
       connection to the Internet necessary to allow the client's Web site to be
       accessed by users of the Internet.
 
COMPANY RESPONSE TO ONE CLIENT'S NEEDS
 
     One example of the services performed by the Company is the initial project
undertaken for Twentieth Century Fox Home Entertainment, Inc. For this client,
the Company planned, created and maintains a brand-intensive, highly interactive
Web site supporting the release of the home video version of the film
Independence Day as it is distributed into retail outlets outside of the United
States. A diagram illustrating the features of this Web site appears on the
inside front cover of this Prospectus. The Company believes that the Web site
created for Twentieth Century Fox Home Entertainment, Inc. is representative of
the Company's ability to create sophisticated Web sites for its clients.
 
     The objectives of Twentieth Century Fox Home Entertainment, Inc.'s
Independence Day Web site include generating public awareness of the video's
availability, stimulating store traffic, reinforcing the positioning and
branding of the movie, cross-promoting other movies, driving consumer traffic to
related promotional events and encouraging both word-of-mouth site referrals and
repeat site visits. Twentieth Century Fox Home Entertainment, Inc. desired a
highly interactive database to run the Web site as well as to
 
                                       30
<PAGE>   33
 
provide timely feedback on the results of the various programs and events
promoted on the site. The complex database implemented by the Company for this
site enables analysis of the consumer profile information collected on the site,
site image statistics and consumer segmentation data.
 
     The Company made extensive use of several programming applications to
create the custom features used to capture the attention of the site's target
audience. The Independence Day Web site contains three games for site visitors
to play. As of the date of this Prospectus, each game is paired with a promotion
or sweepstakes. The site was configured to allow online postcards to be sent
from a site visitor to anyone in the world with an electronic mail address. The
postcard recipient may then go to the site's "post office" and retrieve the
message which was sent. The site is available in multiple languages for various
international audiences.
 
     The Independence Day Web site was designed to be an ongoing resource for
the client. The site's database is capable of handling the information related
to additional videos as they are released and promoted via the Web. The Company
anticipates being engaged to create additional sites for the client to take
advantage of this resource.
 
RELATIONSHIP WITH MICROSOFT
 
     Since its formation in 1994, the Company has developed technical expertise
in planning, creating, maintaining and hosting Web sites for clients. To date,
the Company has developed such Web sites principally through the application of
Microsoft products and has developed intensive specialized training for its
production personnel in the use of Microsoft products. The Company is a beta
tester, and is sometimes an alpha tester, of new software products developed by
Microsoft and other software developers. As a result, Company personnel have
historically been regularly informed of the latest developments in interactive
technology.
 
     Working with Microsoft as a Paid Vendor. The Company serves Microsoft as a
paid vendor, developing various components of both Internet and Intranet Web
sites for Microsoft. During fiscal 1996 and fiscal 1997, the Company created
over 30 Web sites for various Microsoft units including its Enterprise Customer
Unit, Organization Customer Unit, Human Resources Department, Product Groups
(including Exchange, Project, Publisher/Works, and Word) and The Microsoft
Network. Total services rendered by the Company to Microsoft accounted for 34%
and 19% of the Company's gross revenue for fiscal 1996 and fiscal 1997,
respectively.
 
     Microsoft Sponsored Marketing Programs. The Company is an active
participant in two Microsoft sponsored marketing programs: the Microsoft
Solution Provider Partner program and the Microsoft Site Builder Network
program:
 
     - Microsoft Solution Provider Partner Program. Microsoft Solution Provider
       Partners are individual companies that provide consulting, integration,
       customization, development, training, technical support or other services
       utilizing Microsoft products. Through the Microsoft Solution Provider
       Partner program, Microsoft works with companies to provide information,
       tools and business development assistance to successfully implement
       business solutions and provide services using the Microsoft Solutions
       platform and technologies. The Microsoft Solution Provider Partner
       program clearly identifies companies as having a special relationship
       with Microsoft.
 
     - Microsoft Site Builder Network Program. Participants in this program
       receive national marketing materials, including a four color printed
       brochure that promotes the participants and their services, a featured
       client case study on the Microsoft Web site, and a listing on the
       Microsoft Web site within a directory of site builders. In addition,
       Microsoft technical support and training opportunities, including free
       training at a Microsoft authorized Technical Education Center and special
       participant only technical briefings, the latest development information
       and tools and sales leads of businesses requesting assistance
       implementing Microsoft technology are provided to participants in the
       Microsoft Site Builder Network Program.
 
                                       31
<PAGE>   34
 
The Company is a Level Three Microsoft Site Builder (the highest attainable
service level) and was the first entity to achieve this designation. The Company
believes it was the first site builder featured in a direct mail campaign
conducted by Microsoft. The Company has developed several significant client
relationships from this association.
 
     Joint Marketing Presentations. In conjunction with both the Microsoft
Solution Provider Partner and the Microsoft Site Builder Network programs,
representatives of the Company have been invited to take part in several joint
marketing opportunities with Microsoft. These include:
 
     - the Microsoft/Ernst & Young LLP "Small Business Summit 1996" held in San
       Francisco, California in October 1996;
 
     - the Microsoft/Onyx Software/fine.com Corporation seminar, "How to
       Successfully Market Products and Services on the Web," at the Microsoft
       Bellevue, Washington campus in January 1997;
 
     - the Microsoft/fine.com Corporation/Polaris Group seminar, "Microsoft
       Intranet Solutions," at the Microsoft Bellevue, Washington campus in
       February 1997;
 
     - as co-developer and presenter of a Microsoft/Hewlett Packard/fine.com
       Corporation "Consumer Solutions Briefing" made available on CD ROM in
       March 1997;
 
     - the fine.com Corporation/Microsoft seminar, "Retailing on the Internet,"
       held at the Microsoft Boston, Massachusetts offices in April 1997; and
 
     - the Microsoft/fine.com Corporation/XcellNet/Successful
       Franchising/Hewlett Packard seminar, "Franchise of the Future," held at
       the Microsoft Redmond, Washington campus in April 1997.
 
COMPETITION
 
     The Internet-related interactive marketing industry is highly competitive.
The Company expects competition for its services to intensify in the future. Due
to the rapidly evolving nature of the Internet, competition also is
characterized by pressures to adopt and utilize new capabilities and
technologies to respond rapidly to evolving client requirements.
 
     The Company faces competition from a number of competitors, some or all of
which may provide Web site planning, creation, maintenance or hosting services.
Direct competitors include: (1) prospective clients that perform Web site
development services in-house; (2) Web site service firms, such as K2 Design,
Free Range Media, Razorfish Inc., Eagle River Interactive, Red Sky Interactive,
Inc. and USWeb; (3) Internet-oriented advertising agencies such as The Leap
Group, CKS Group and The Martin Agency; (4) communications, telephone and
telecommunications companies such as UUNET Technologies and US West; and (5)
established online service companies, advertising agencies, direct Internet
access providers as well as specialized and integrated marketing communication
firms, all of which are entering the Web site planning, creation, maintenance or
hosting markets in varying degrees and are competing with the Company, and many
of which have announced plans to offer expanded Web site planning, creation,
maintenance and/or hosting services. Many of the Company's competitors or
potential competitors have longer operating histories, longer customer
relationships and significantly greater financial, management, technological,
development, sales, marketing and other resources than the Company. The Company
also competes on the basis of creative and technical talent, price, customer
service and responsiveness. There can be no assurance that the Company will be
able to compete effectively and its inability to do so would have a material
adverse impact on the Company.
 
                                       32
<PAGE>   35
 
PROPERTIES
 
     The Company's offices currently occupy approximately 8,000 square feet of
an office building at 1118 Post Avenue, Seattle, Washington 98101 at an annual
rent of approximately $80,000. Such payments include the Company's allocable
share of certain real property taxes and building operating expenses. The
remaining lease term expires in April 2001. The Company anticipates that it will
need to lease additional space during either 1997 or 1998 as the Company adds
personnel and expands its infrastructure.
 
LEGAL PROCEEDINGS
 
     The Company is not a party to any legal proceedings.
 
EMPLOYEES
 
     As of April 30, 1997, the Company had 24 full time employees. The Company
has no labor contracts or collective bargaining agreements. The Company
considers its relations with its employees to be good.
 
                                       33
<PAGE>   36
 
                                   MANAGEMENT
 
DIRECTORS, EXECUTIVE OFFICERS AND KEY EMPLOYEES
 
     The following table sets forth certain information concerning directors,
executive officers and certain key employees of the Company. Each director holds
office until the first annual meeting of shareholders is held after his election
or until his successor is elected or appointed and qualified.
 
   
<TABLE>
<CAPTION>
              NAME             AGE                          POSITION
    -------------------------  ---     --------------------------------------------------
    <S>                        <C>     <C>
    Daniel M. Fine             38      Chairman of the Board, President and Chief
                                         Executive Officer
    James P. Chamberlin        36      Chief Financial Officer and Director
    Daniel G. Stull            35      Chief Operating Officer
    Bill Flowers               35      Chief Technology Manager
    Diana Bury                 34      Manager of Internet Services
    Robert L. Barker, Jr.      29      Manager of Intranet Services
    Herbert L. Fine            66      Director
    Frank Hadam                69      Director
    Norman W. Lauchner         76      Director
    Anthony C. Naughtin        41      Director
</TABLE>
    
 
   
     Daniel M. Fine founded the Company in 1994 and since its inception has
served as its Chief Executive Officer and Chairman of the Board. From September
1991 through January 1994, Mr. Fine was a partner in Kobasic Fine Hadley, an
advertising agency, where he also served as vice president of marketing. Kobasic
Fine Hadley was created in 1990, after the merger of Kobasic Hadley, an
advertising agency, with Fine Advertising, an agency founded by Mr. Fine in
1987. From 1984 to 1986, Mr. Fine was an associate marketing/media manager with
the New York advertising agency of Levine, Huntley, Schmidt & Beaver. Mr. Fine
holds a B.A. from Washington State University. Mr. Fine is the son of Herbert
Fine, a Director, and Mr. Fine is related by marriage to Mr. Hadam, a Director.
    
 
     James P. Chamberlin joined the Company in July 1995 as Chief Financial
Officer. Mr. Chamberlin has served as a Director of the Company since July 1996.
From March 1989 to July 1995, Mr. Chamberlin served as controller of Pinnacle
Productions International, Inc., a video special effects and post production
company. From September 1985 to March 1989, Mr. Chamberlin was on the audit
staff of Ernst & Young LLP in its Seattle, Washington office. Mr. Chamberlin
holds a B.A. from the University of Washington.
 
     Daniel G. Stull joined the Company in March 1996 and has served as Chief
Operating Officer since January 1997. From October 1992 to March 1996, Mr. Stull
served LaserDirect, Inc., a database and direct marketing company, as chief
financial officer (from October 1992 to December 1993), vice president of
account services (from December 1993 to February 1995) and vice
president/account director (from March 1995 to March 1996). From June 1989 to
August 1992, Mr. Stull served as vice president and general manager of ADS
Distributing, Inc., a distributor of specialty construction materials selling
through a network of independent dealer/distributors in the United States and
Canada. From 1987 to 1989, Mr. Stull was on the audit staff of Ernst & Young LLP
in its Seattle, Washington office. Mr. Stull holds a B.A. and M.B.A. from the
University of Washington. Mr. Stull serves as a director of LaserDirect, Inc., a
privately held company.
 
     Bill Flowers joined the Company in July 1996 and has served as Chief
Technology Manager since December 1996. From July 1992 to June 1996, Mr. Flowers
served as director of academic computing and user services at Seattle
University. From September 1991 to June 1992, Mr. Flowers was a technical
computer consultant at Seattle University. Mr. Flowers holds a B.A. from
Washington State University.
 
     Diana Bury joined the Company in September 1996 as Manager of Internet
Services. From January 1996 to August 1996, Ms. Bury operated her own multimedia
consulting business. From April 1994 to January 1996, Ms. Bury served as
executive producer for Sanctuary Woods Multimedia, an entertainment and
educational multi-media CD-ROM production company. From March 1993 to April
1994, Ms. Bury served
 
                                       34
<PAGE>   37
 
AT&T's Microelectronics Division as an Individual Software Vendor Marketing
Manager. From June 1990 to December 1992, Ms. Bury served as product marketing
manager for Pensoft Corporation, a software development corporation for
pen-based computers.
 
     Robert L. Barker, Jr. joined the Company in January 1997 as Manager of
Intranet Services. From July 1995 to January 1997, Mr. Barker served
SolutionsIQ, a firm specializing in developing technical computer solutions,
where he worked principally on Web-based database applications. From November
1994 to July 1995, Mr. Barker was a product development manager for Intermation,
Inc., a records and document management software development corporation, where
he managed the development of a client/server document management system
product. From June 1993 to October 1994, Mr. Barker was a development lead for
Microsoft. From 1991 to June 1993, Mr. Barker was a development and design lead
for Analytical Technologies, Inc., an environmental analysis laboratory. Mr.
Barker holds a B.S. in Biochemistry/Molecular Biology from the University of
Maryland.
 
     Herbert L. Fine has been a Director of the Company since October 1994.
Since January 1996, Mr. Fine has been a partner of FINE/EDGE, a marketing
consulting firm which has been retained to provide services to Toyota Motor
Sales, USA., Inc. From March 1991 to December 1995, Mr. Fine served as senior
vice president, chief operating officer and a director of Kogei America, Inc., a
sales promotion company. From 1974 to 1991, Mr. Fine served
Dancer-Fitzgerald-Sample Advertising as vice president and director of promotion
services. Mr. Fine holds a B.A. in Communication Arts from Michigan State
University. Mr. Herbert Fine is the father of Daniel M. Fine.
 
     Frank Hadam has been a Director of the Company since October 1994. Mr.
Hadam retired in 1991. From 1986 to 1991, Mr. Hadam served as a communications
consultant to Bell Communications Research ("Bellcore"). Prior to that time, Mr.
Hadam served in various capacities at Michigan Bell, AT&T, Bell Labs, and
Bellcore where he worked on the design and implementation of international
private data networks. These analog and digital networks served both large
business customers and the U.S. government. His experience includes development
and manufacture of electronic switching systems, electronic tanden networks,
private virtual networks, software defined networks, T-1 transmission systems,
microwave transmission and fiber optics. Mr. Hadam holds a B.S. from Lyle
University. Mr. Hadam's daughter is married to Daniel M. Fine.
 
     Norman W. Lauchner has been a Director of the Company since December 1996.
Since November 1994, Mr. Lauchner has served as Managing Director/Pacific region
of The Advertising Council, Inc., a non-profit corporation which is the nation's
largest provider of public service advertising. Mr. Lauchner retired in 1985.
From 1975 until 1985, Mr. Lauchner served as President of
Dancer-Fitzgerald-Sample's Southern California Division. From 1973 to 1975, Mr.
Lauchner served as Executive Vice President of Dancer-Fitzgerald-Sample, Inc.,
in New York, and from 1973 to 1983 he was a Director of DFS Holdings, Inc., the
agency's parent.
 
     Anthony C. Naughtin has been a Director of the Company since December 1996.
Mr. Naughtin founded InterNAP Network Services LLC, a high performance
Internet/Intranet and data center outsourcing company, for which he has served
as president and chief executive officer since May 1996. From May 1995 to May
1996, Mr. Naughtin served as vice president of Commercial Network Services and a
director of ConnectSoft, Inc., a retail software and network services company.
From 1992 to May 1995, Mr. Naughtin served as director of sales for
NorthwestNet, Inc., a NSFNET/Internet company. Mr. Naughtin holds a B.A. from
the University of Iowa and a J.D. from Creighton School of Law.
 
AUDIT COMMITTEE
 
     In April 1997, the Board of Directors established an Audit Committee. The
Audit Committee's functions include reviewing the Company's internal controls
and recommending to the Board of Directors the engagement of the Company's
independent accountants, reviewing with such accountants plans for and the
results of their examination of the Company's financial statements and
determining the independence of such accountants. The members of the Audit
Committee are Messrs. Hadam and Naughtin.
 
                                       35
<PAGE>   38
 
EXECUTIVE COMPENSATION AND OTHER INFORMATION
 
     Summary Compensation Table. The following table sets forth certain
compensation paid to the Chief Executive Officer for fiscal 1997 (the "Named
Executive Officer"). During fiscal 1997, none of the Company's other executive
officers received compensation, including bonuses, in excess of $100,000.
 
<TABLE>
<CAPTION>
                                                                            ANNUAL
                         NAME AND PRINCIPAL POSITION                    COMPENSATION(1)
        --------------------------------------------------------------  ---------------
        <S>                                                             <C>
        Daniel M. Fine
          (President and Chief Executive Officer).....................      $58,113
</TABLE>
 
- ---------------
 
(1) The amount listed consists entirely of salary. No bonus was paid to Mr. Fine
    during fiscal 1997. The Company provides Mr. Fine certain personal benefits
    including payments for a car allowance. Since the value of such benefits did
    not exceed 10% of Mr. Fine's annual salary, the amount is omitted.
 
   
     Employment Contracts. Daniel M. Fine and James P. Chamberlin have entered
into employment agreements with the Company, each of which will become effective
on the first day of the month following the closing of the Offering. Each
agreement is for a term of three years, and is subject to automatic renewal for
successive one year terms unless either the employee or the Company gives 90
days notice of an intention to not renew such agreement. In addition, Messrs.
Fine and Chamberlin are each party to the Company's standard assignment of
inventions and nondisclosure agreement which provides that each will endeavor to
protect all intellectual property rights of the Company and will not disclose
confidential Company information to outside parties during the term of their
respective employment agreements and for a period of 18 months thereafter.
    
 
     Mr. Fine's employment agreement provides for an annual base salary of
$95,000, subject to annual review by the Board of Directors. A discretionary
bonus may be determined by the Board of Directors. Additionally, pursuant to a
non-competition covenant, Mr. Fine has agreed not to compete with the Company
for two years following the termination of his employment.
 
   
     Mr. Chamberlin's employment agreement provides for an annual base salary of
$90,000, subject to annual review by the Board of Directors. A discretionary
bonus may be determined by the Board of Directors. Additionally, pursuant to a
non-competition covenant, Mr. Chamberlin has agreed not to compete with the
Company for two years following the termination of his employment.
    
 
   
     Enforcement of non-competition covenants is a matter of state law. There
can be no assurance that a state court, or any other court of competent
jurisdiction, would enforce the non-competition covenants included respectively
in the employment agreements of either Mr. Fine or Mr. Chamberlin.
    
 
     1997 Option Plan. In April 1997, the Company adopted the 1997 Option Plan
and reserved 200,000 shares of Common Stock for issuance thereunder. The purpose
of the 1997 Option Plan is to promote the success of the Company's business by
attracting the best available personnel for positions of substantial
responsibility, and to provide additional incentives to officers, directors,
employees, consultants and advisors of the Company. The 1997 Option Plan
provides for the grant of both incentive stock options (stock options that are
intended to qualify for favorable tax treatment under Section 422 of the
Internal Revenue Code of 1986, as amended (the "Code")) and nonqualified stock
options. The 1997 Option Plan is not qualified under Section 401(a) of the Code
and is not subject to the Employee Retirement Income Security Act of 1974.
 
     The 1997 Option Plan is administered by the Board of Directors which has
full power and authority to administer and interpret the 1997 Option Plan and to
adopt such rules and agreements for the administration of the 1997 Option Plan
as the Board of Directors deems necessary or advisable.
 
   
     The Board of Directors selects the participants to receive stock options
and determines the number of shares, the type of option and the exercise price
as well as the time or times at which options may be exercised and other terms
and conditions. For incentive stock options, the exercise price may not be less
than the fair market value of the Common Stock on the date of grant. For
nonqualified stock options, the exercise price may not be less than 85% of the
fair market value of the Common Stock on the date of grant. In no case,
    
 
                                       36
<PAGE>   39
 
however, may options (whether incentive stock options or nonqualified stock
options) be granted under the 1997 Option Plan at an exercise price which is
less than the initial public offering price of the shares of Common Stock
offered hereby. In the event of stock dividends, stock splits or similar changes
in the Company's capital structure, the 1997 Option Plan provides for
appropriate adjustments in the number of shares available for options and the
number of shares subject to and exercise prices of outstanding options.
 
     The term of each option granted under the 1997 Option Plan may be no more
than ten years from the date of grant. Vested options granted to employees
expire 90 days following termination of employment (12 months, if termination of
employment is due to death or disability, but in no event later than the date of
expiration of the option). The Board of Directors has the authority to extend
the expiration dates of any outstanding option in circumstances it deems
appropriate, provided that it may not extend an option beyond the original term
of such option.
 
     The exercise price of options is generally payable in cash. Additionally,
upon exercise of nonqualified stock options, the option holder must also pay to
the Company the amount of federal, state, and local taxes required to be
withheld by the Company. Under certain limited circumstances, shares of Common
Stock may be used for payment of the exercise price or satisfaction of
withholding obligations.
 
     Notwithstanding any option vesting requirements, in the event of a merger,
reorganization, sale of substantially all of the assets of the Company, change
of control of the Company, liquidation, dissolution or other corporate
transaction wherein the Company is not the surviving corporation, an option
holder typically has the right to immediately exercise all of his or her
options, whether vested or unvested.
 
     The options are assignable only (i) by will or by the laws of descent and
distribution; (ii) by a qualified domestic relations order; or (iii) in the case
of a nonqualified stock option, by gift to immediate family members of the
optionee, to partnerships of which the only partners are members of the
optionee's immediate family and trusts established solely for the benefit of
such immediate family members.
 
     The 1997 Option Plan may be modified, amended or terminated by the Board of
Directors except with respect to options granted prior to such action.
Notwithstanding the foregoing, shareholder approval is required for any
amendment which increases the number of shares subject to the 1997 Option Plan
(other than in connection with the anti-dilution provisions described above or
the assumption or substitution of options in connection with certain mergers and
other similar events). The Board of Directors may delegate its power and
authority with respect to the 1997 Option Plan to a committee thereof.
 
   
     1996 Option Plan. The Company has adopted the 1996 Option Plan, the purpose
of which is to attract, retain and motivate selected employees, officers and
consultants of the Company. A total of 107,157 shares of Common Stock have been
reserved for issuance and are subject to outstanding options under the 1996
Option Plan. The weighted average exercise price of all outstanding options
under the 1996 Option Plan at June 15, 1997 was $2.31 per share. No additional
shares can be reserved under the 1996 Option Plan.
    
 
   
     Options granted under the 1996 Option Plan vest over a five-year period,
according to a schedule which provides that 5% of such options vest one year
after the date of grant, 15% vest after two years, 30% vest after three years,
50% vest after four years, and the option becomes 100% vested after five years.
No options under the 1996 Option Plan were granted prior to 1996. Vested options
granted under the 1996 Option Plan are generally exercisable for a period of 10
years from the date of grant, except that vested options terminate 60 days after
termination of employment (12 months, if termination of employment is due to
death or disability). Upon exercise, the exercise price may be paid in cash or,
at the discretion of the Option Plan Administrator (currently the Board of
Directors), in shares of Common Stock or by withholding from the optionee that
number of shares of Common Stock which on the date of exercise have a fair
market value equal to the exercise price of the option. Substantially all of the
options granted under the 1996 Option Plan qualify as incentive stock options.
    
 
                                       37
<PAGE>   40
 
                              CERTAIN TRANSACTIONS
 
   
     In October 1994, in connection with the initial capitalization of the
Company, the Company issued (after giving effect to subsequent recapitalization
events) 633,323 shares of Common Stock to Daniel M. Fine, President, Chief
Executive Officer and Chairman of the Board, and 211,109 shares of Common Stock
to each of Frank Hadam, Director and Herbert L. Fine, Director, resulting in net
proceeds to the Company in the amount of $75,000.
    
 
   
     On January 31, 1997, the Company completed a private placement of 59,524
shares of Series A Preferred Stock, resulting in net proceeds to the Company in
the amount of $239,918. The terms of the Series A Preferred Stock provide that
the issued and outstanding shares of Series A Preferred Stock will automatically
convert on the effective date of the Registration Statement of which this
Prospectus forms a part into shares of Common Stock, at a one-to-one conversion
ratio, and all authority of the Company to issue preferred stock shall
terminate. See "Description of Securities." None of the holders of Series A
Preferred Stock were previously shareholders of the Company. Digit, Inc., a
wholly owned subsidiary of Mitsui Corporation, purchased 23,810 shares of Series
A Preferred Stock. No other investor purchased more than 10% of the total number
of such shares issued. Craig T. Kobayashi, a principal of Cairncross &
Hempelmann, P.S., counsel to the Company, purchased 5,952 shares of Series A
Preferred Stock on terms identical to those of the other investors.
    
 
   
     In February 1997, principals of Cairncross & Hempelmann, P.S., counsel to
the Company, entered into an option agreement with Messrs. Daniel M. Fine, Frank
Hadam and Herbert L. Fine providing for the purchase from such shareholders of
up to 79,167 shares of Common Stock at any time between January 1, 1999 and
January 1, 2007 at a nominal price. Based upon information supplied to the
Company by such shareholders, the option was granted in consideration of prior
legal services rendered for the personal benefit of such shareholders.
    
 
   
     InterNAP Network Services LLC, a company which Anthony C. Naughtin,
Director, founded and serves as president and chief executive officer, has
provided the Company with Internet network and Web server hosting services in
the past. Through June 15, 1997, the Company has paid to InterNAP Network
Services LLC approximately $30,000 for such services. The Company believes that
such services were provided on terms no less favorable to the Company than could
have been obtained from unaffiliated parties.
    
 
   
     As of the date of this Prospectus, Daniel M. Fine owes the Company $41,986,
reflecting certain salary advances made to Mr. Fine, including advances in the
amount of $13,667 deemed made during the four months ended May 31, 1997. Mr.
Fine is currently making semi-monthly payments on the principal amount of that
portion of such debt outstanding on January 31, 1997. Additionally, during the
first four months of fiscal 1998, salary advances in the amount of $13,333 were
deemed made to Mr. Chamberlin. Each of Messrs. Fine and Chamberlin have executed
promissory notes in favor of the Company dated May 29, 1997, with regard to the
respective deemed salary advances paid during the four months ended May 31,
1997. The promissory notes bear interest at the rate of 9% per annum and become
due and payable in full on January 31, 1998.
    
 
   
     Daniel M. Fine has personally guaranteed the obligations of the Company
arising under its real property lease, the New Revolving Line of Credit and the
Equipment Line of Credit.
    
 
     Subsequent to the date of this Prospectus, the Company does not intend,
with the exception of customary travel and expense advances, to advance funds or
extend loans to any officer, director or holder of five percent or more of the
outstanding capital stock of the Company or any of their respective affiliates.
Additionally, the Company does not intend to enter into any other transaction
with any officer, director or holder of five percent or more of the outstanding
capital stock of the Company or any of their respective affiliates unless the
terms are no less favorable to the Company than those which would be available
from unaffiliated third parties and the transaction is first approved by a
majority of the Company's disinterested directors.
 
                                       38
<PAGE>   41
 
                             PRINCIPAL SHAREHOLDERS
 
     The following table sets forth certain information with respect to the
beneficial ownership of Common Stock as of the date of this Prospectus, and
after the sale of the Common Stock offered hereby, by (i) each person who is
known by the Company to beneficially own 5% or more of the outstanding shares of
Common Stock, (ii) each director, (iii) the Named Executive Officer and (iv) the
Company's executive officers and directors as a group. The address of each such
person is in care of the Company, 1118 Post Avenue, Seattle, Washington 98101.
 
<TABLE>
<CAPTION>
                                                                            PERCENTAGE OF SHARES
                                                                             BENEFICIALLY OWNED
                                                         NUMBER OF          ---------------------
                                                    SHARES BENEFICIALLY      BEFORE       AFTER
                     BENEFICIAL OWNER                    OWNED(1)           OFFERING     OFFERING
        ------------------------------------------- -------------------     --------     --------
        <S>                                         <C>                     <C>          <C>
        Daniel M. Fine.............................        633,323(2)         56.8%        29.9%
        Frank Hadam................................        211,109(3)         18.9         10.0
        Herbert L. Fine............................        211,109(3)         18.9         10.0
        James P. Chamberlin........................          3,320(4)            *            *
        Anthony C. Naughtin........................             --               *            *
        Norman W. Lauchner.........................             --               *            *
        All executive officers and directors as a
          group (seven persons)....................      1,058,908(5)         94.7%        50.0%
</TABLE>
 
- ---------------
 
 *  Less than 1%
 
(1) This table is based on information supplied by executive officers, directors
    and shareholders. Subject to applicable community property laws, each
    shareholder named in the table has sole voting and investment power with
    respect to the shares set forth opposite such shareholder's name.
 
(2) Of this amount, 47,499 shares are subject to an option granted by Mr. D.
    Fine to principals of Cairncross and Hempelmann, P.S., counsel to the
    Company. See "Certain Transactions."
 
(3) Of this amount, 15,834 shares are subject to an option granted by each of
    Mr. Hadam and Mr. H. Fine to Cairncross and Hempelmann, P.S., counsel to the
    Company. See "Certain Transactions."
 
   
(4) Consists of shares of Common Stock subject to stock options granted and
    exercisable within 60 days of the date of this Prospectus and excludes
    77,426 shares of Common Stock which are scheduled to vest more than 60 days
    after the date of this Prospectus.
    
 
   
(5) The number of shares beneficially owned by all executive officers and
    directors as a group includes 3,367 shares of Common Stock subject to stock
    options granted and exercisable within 60 days of the date of this
    Prospectus and excludes 103,790 shares of Common Stock which are scheduled
    to vest more than 60 days after the date of this Prospectus.
    
 
                           DESCRIPTION OF SECURITIES
 
     The following summary description of the Company's capital stock is not
intended to be complete and is subject to and qualified in its entirety by
reference to the Company's Articles of Incorporation, as amended, and the
Company's Bylaws, copies of each of which are filed as exhibits to the
Registration Statement of which this Prospectus forms a part.
 
GENERAL
 
   
     Immediately prior to the date of this Prospectus, the Company had
authorized capital stock consisting of 9,000,000 shares of Common Stock, of
which 1,055,541 shares are issued and outstanding, and 1,000,000 shares of
Preferred Stock, of which 59,524 shares have been designated as Series A
Preferred Stock, all of which are issued and outstanding. Immediately prior to
the date of this Prospectus, there were three holders of record of Common Stock
and nine holders of record of shares of Series A Preferred Stock. Pursuant to
the terms of the Series A Preferred Stock, on the effective date of the
Registration Statement of which this Prospectus forms a part, the issued and
outstanding shares of Series A Preferred Stock will automatically convert into
59,524 shares of Common Stock (resulting in an aggregate of 1,115,065 shares of
Common Stock outstanding at such time). Additionally, on such date, all
authorized shares of Preferred Stock will automatically convert into additional
authorized shares of Common Stock and, as a result, the Company's
    
 
                                       39
<PAGE>   42
 
authorized capital stock will, on such date, consist solely of 10,000,000 shares
of Common Stock. The Company has reserved 107,157 shares of Common Stock for
issuance under the 1996 Option Plan, all of which are subject to outstanding
options, and 200,000 shares of Common Stock for issuance pursuant to the 1997
Option Plan, none of which are subject to outstanding options.
 
COMMON STOCK
 
     Holders of outstanding shares of Common Stock are entitled to one vote per
share on all matters submitted to a vote of the shareholders. Except as may be
required by applicable law, holders of outstanding shares of Common Stock vote
together as a single class. Holders of a majority of the outstanding shares of
Common Stock constitute a quorum at any meeting of shareholders and the vote by
the holders of a two-thirds of the outstanding shares of Common Stock is
required to effect certain fundamental corporate changes including liquidation,
merger or sale of substantially all of the Company's assets.
 
     Holders of outstanding shares of Common Stock are entitled to receive
dividends, if, as, and when declared by the Board of Directors out of funds
legally available therefor. Upon liquidation of the Company, holders of
outstanding shares of Common Stock are entitled to share ratably in all assets
of the Company remaining after payment of liabilities. Holders of outstanding
shares of Common Stock have no preemptive rights or other rights to subscribe
for unissued or treasury shares or securities convertible into or exercisable or
exchangeable for shares of Common Stock. The outstanding shares of Common Stock
are, and the shares of Common Stock offered hereby when issued will be, duly
authorized and validly issued and, upon payment therefor, fully paid and
nonassessable.
 
ANTI-TAKEOVER LEGISLATION
 
     The Company is subject to the Business Corporation Act of Washington
("RCW"), which contains provisions that have the effect of discouraging
nonnegotiated takeover attempts. RCW 23B.19 generally prohibits any "significant
business transaction" within five years of the date on which a person acquires
ten percent or more of the outstanding voting shares of a corporation, unless
the transaction first receives the approval of a majority of the disinterested
directors prior to the time the ten percent threshold is crossed.
 
     RCW 23B.19 also imposes a fair price restriction on corporations. The
statute provides, subject to certain exceptions, that specified
change-of-control transactions between a corporation and an interested
shareholder (defined as a person or affiliated group beneficially owning 20% or
more of a corporation's outstanding voting stock) will be prohibited unless a
majority of disinterested directors determine the price offered by the
interested shareholder to be fair or unless two-thirds of the shareholders (not
including the interested shareholder) approve.
 
DIRECTOR AND OFFICER LIABILITY AND INDEMNIFICATION
 
     The Company's Articles of Incorporation, as amended, provide that the
liability of the Company's directors is limited and that the Company will
indemnify its directors and officers to the fullest extent permitted by law.
Insofar as indemnification for liability arising under the Securities Act may be
provided to directors, officers and controlling persons of the Company pursuant
to those provisions, or otherwise, the Company has been advised that in the
opinion of the Commission such indemnification is against public policy as
expressed in the Securities Act and is, therefore, unenforceable.
 
TRANSFER AGENT AND REGISTRAR
 
   
     The transfer agent and registrar for the Common Stock is ChaseMellon
Shareholder Services LLC.
    
 
                                       40
<PAGE>   43
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
     Prior to the Offering, there has been no public market for the Common
Stock. Sales of a substantial amount of Common Stock in the public market, or
the perception that such sales may occur, could adversely affect the market
price of the Common Stock prevailing from time to time in the public market and
could impair the Company's ability to raise additional capital through the sale
of its equity securities in the future.
 
     Upon completion of the Offering, the Company will have 2,115,065 shares of
Common Stock outstanding (2,265,065 shares, if the Underwriters' over-allotment
option is exercised in full), consisting of 1,000,000 shares of Common Stock
offered hereby (1,150,000 shares, if the Underwriters' over-allotment option is
exercised in full) and 1,115,065 restricted shares of Common Stock. In addition,
the Company will have reserved 107,157 shares of Common Stock for issuance upon
exercise of outstanding options granted under the 1996 Option Plan and 200,000
shares of Common Stock for issuance upon exercise of options which may be
granted under the 1997 Option Plan.
 
     The shares of Common Stock offered hereby will be freely tradable without
restriction or further registration under the Securities Act by persons other
than affiliates of the Company. The restricted shares will be freely tradable if
subsequently registered under the Securities Act or to the extent permitted by
Rule 144 or some other exemption from registration under the Securities Act.
 
   
     In general, under Rule 144 as currently in effect, if one year has elapsed
since the date of acquisition of restricted shares from the Company or an
affiliate of the Company, the holder is entitled to sell, in the public market,
within any three month period, that number of shares of Common Stock which does
not exceed the greater of 1% of the total number of then outstanding shares of
Common Stock or the average weekly trading volume of shares of Common Stock
during the four calendar weeks preceding the date on which notice of the sale is
filed with the Commission. Sales under Rule 144 are also subject to certain
requirements as to the manner of sale, notice and availability of current public
information about the Company. If two years have elapsed, a holder, other than
an affiliate of the Company, is entitled to sell restricted shares in the public
market under Rule 144(k) without regard to the volume limitations, manner of
sale requirements, public information requirements or notice requirements. Of
the restricted shares, 1,055,541 shares of Common Stock will be eligible for
sale under Rule 144 under the Securities Act 90 days after the date of this
Prospectus, and the remaining 59,524 shares will be eligible for sale under Rule
144 on January 31, 1998.
    
 
     The Company and all of its existing directors, officers, shareholders and
optionees have entered into lock-up agreements with the Representative which
provide that such persons will not, directly or indirectly, offer, sell,
announce an intention to sell, contract to sell, pledge, hypothecate, grant any
option to purchase or otherwise dispose of, and the Company has agreed not to
file with the Commission a registration statement under the Securities Act
relating to, any shares of Common Stock or any securities convertible into or
exchangeable or exercisable for shares of Common Stock for a period of 18 months
following the date of this Prospectus without the prior written consent of the
Representative.
 
                                       41
<PAGE>   44
 
                                  UNDERWRITING
 
     Subject to the terms and conditions set forth in the Underwriting Agreement
(the "Underwriting Agreement") among the Company and the Underwriters named
below (the "Underwriters"), each of the Underwriters has severally agreed to
purchase from the Company, and the Company has agreed to sell to the
Underwriters, the number of shares of Common Stock set forth below opposite each
such Underwriter's name, at the initial public offering price per share less the
underwriting discounts and commissions set forth on the cover page of this
Prospectus.
 
   
<TABLE>
<CAPTION>
                                                                             NUMBER
                                   UNDERWRITERS                             OF SHARES
        ------------------------------------------------------------------- ---------
        <S>                                                                 <C>
        Coleman and Company Securities, Inc................................   500,000
        Oscar Gruss & Son Incorporated.....................................   500,000
                                                                            ---------
                  Total.................................................... 1,000,000
                                                                            =========
</TABLE>
    
 
     The Underwriting Agreement provides that the obligations of the several
Underwriters to pay for and accept delivery of such shares are subject to
certain conditions precedent and that the several Underwriters will purchase all
of such shares, if any of such shares are purchased.
 
     The Representative has advised the Company that the Underwriters propose
initially to offer the shares of Common Stock offered hereby directly to the
public at the initial public offering price per share set forth on the cover
page of this Prospectus and to certain dealers at such price less a concession
not in excess of $          per share. The Underwriters may allow, and such
dealers may reallow, a concession not in excess of $          per share to
certain other dealers. After the Offering, the public offering price, concession
and re-allowance may be changed.
 
   
     The Representative has informed the Company that the Underwriters do not
intend to sell any shares of Common Stock offered hereby to accounts over which
the Underwriters exercise discretionary authority.
    
 
     The Company has granted to the Underwriters an option, exercisable during
the 30-day period after the date of this Prospectus, to purchase up to an
aggregate of 150,000 additional shares of Common Stock at the initial public
offering price per share less the underwriting discounts and commissions set
forth on the cover page of the Prospectus. The Underwriters may exercise this
option only to cover over-allotments, if any, made in connection with the sale
of the shares of Common Stock offered hereby. To the extent that the
Underwriters exercise this option, each Underwriter will be obligated, subject
to certain conditions, to purchase the number of the additional shares of Common
Stock proportionate to such Underwriters' initial commitment reflected in the
preceding table.
 
     The Company has agreed to pay the Representative a non-accountable expense
allowance equal to three percent of the gross proceeds of the Offering, of which
$25,000 has already been paid, to cover certain of the underwriting costs and
due diligence expenses relating to the Offering.
 
     The Company has agreed to permit the Representative to have an observer
attend meetings of the Board of Directors for a period of three years from the
effective date of the Registration Statement of which this Prospectus forms a
part. The Representative's observer will be reimbursed for all out-of-pocket
expenses incurred in connection with the observer's attendance at meetings of
the Board of Directors and will receive compensation equal to the compensation
payable by the Company to its outside directors for attendance at meetings of
the Board of Directors, provided, however, that the per meeting fees payable to
the Representative's observer shall not be less than $1,500 and that there shall
be a minimum of four meetings per year.
 
   
     The Company and the Underwriters have agreed to indemnify each other
against, or to contribute to losses arising out of, certain civil liabilities in
connection with the Offering, including liabilities under the Securities Act.
The Company and the Underwriters are each aware that, in the opinion of the
Commission, such indemnification is against public policy as expressed in the
Securities Act and is therefore unenforceable.
    
 
     The Representative, on behalf of the Underwriters, may engage in
over-allotment, stabilizing transactions, syndicate covering transactions and
penalty bids in accordance with Regulation M under the Exchange
 
                                       42
<PAGE>   45
 
Act. Over-allotment involves syndicate sales in excess of the offering size,
which creates a syndicate short position. Stabilizing transactions permit bids
to purchase shares so long as the stabilizing bids do not exceed a specified
maximum. Syndicate covering transactions involve purchases of shares in the open
market after the distribution has been completed in order to cover syndicate
short positions. Penalty bids permit the Representative, on behalf of the
Underwriters, to reclaim a selling concession from a syndicate member when the
shares originally sold by such syndicate member are purchased in a syndicate
covering transaction to cover syndicate short positions. Such over-allotment,
stabilizing transactions, syndicate covering transactions and penalty bids may
cause the price of the Common Stock to be higher than it would otherwise be in
the absence of such transactions. These transactions may be effected on the
Nasdaq SmallCap Market or otherwise and, if commenced, may be discontinued at
any time.
 
     The Company and all of its existing current officers, directors,
shareholders and optionees have agreed not to, directly or indirectly, offer,
sell, announce an intention to sell, contract to sell, pledge, hypothecate,
grant any option to purchase or otherwise dispose of, and the Company has agreed
not to file with the Commission a registration statement under the Securities
Act relating to, any shares of Common Stock or any securities convertible into
or exchangeable or exercisable for shares of Common Stock without the prior
written consent of the Representative for a period of 18 months after the date
of this Prospectus.
 
     Application has been made to list the Common Stock for quotation on the
Nasdaq SmallCap Market under the symbol "FDOT."
 
     Prior to the Offering, there has been no public trading market for the
Common Stock. The public offering price of the shares of Common Stock offered
hereby will be determined by negotiation between the Company and the
Representative. Factors to be considered in determining the initial public
offering price, in addition to prevailing market conditions, include the history
of and prospects for the industry in which the Company operates, an assessment
of the Company's management, the prospects of the Company, its capital structure
and such other factors as are deemed relevant.
 
   
     In connection with the Offering, the Company has agreed to sell the
Representative's Warrants to the Representative for a nominal price. The
Representative's Warrants entitle the Representative to purchase shares in an
amount equal to 10% of the total number of shares sold in the Offering
(excluding shares subject to the Underwriters' over-allotment option). The
shares subject to the Representative's Warrants will be in all respects
identical to the shares offered hereby to the public. The Representative's
Warrants will be limited to a term of five years from the date of this
Prospectus and will be exercisable for a four year period commencing 12 months
after the date of this Prospectus, at a per share exercise price equal to 125%
of the initial public offering price per share set forth on the cover page of
this Prospectus. The Representative's Warrants may not be sold, assigned,
transferred, pledged or hypothecated for a period of 12 months from the date of
this Prospectus except to the Representative or its officers. Pursuant to the
terms of the Underwriting Agreement, the Company is registering the shares
issuable upon exercise of the Representative's Warrants under the Registration
Statement of which this Prospectus forms a part. The Company has agreed to file,
at its expense, during the period beginning one year from the date of this
Prospectus and ending five years after such date, on no more than one occasion
at the request of the holders of a majority of the Representative's Warrants and
the underlying shares, and to use its best efforts to cause to become effective,
a post-effective amendment to the Registration Statement of which this
Prospectus forms a part or a new registration statement under the Securities Act
as required to permit the public sale of the shares issued or issuable upon
exercise of the Representative's Warrants. In addition, the Company has agreed
to give advance notice to holders of the Representative's Warrants of its
intention to file certain registration statements commencing one year and ending
five years after the date this Prospectus and, in such case, holders of such
Representative's Warrants or underlying shares shall have the right to require
the Company to include all or part of the shares underlying the Representative's
Warrants in such registration statement at the Company's expense. For the term
of the Representative's Warrants, the holders thereof are given the opportunity
to profit from a rise in the market price of the Common Stock, which may result
in a dilution of the interest of other shareholders. As a result, the Company
may find it more difficult to raise additional equity capital if it should be
needed for the business of the Company while the Representative's Warrants are
outstanding. The holders of the Representative's Warrants might be expected to
exercise them at a time when the Company would, in all likelihood, be able to
    
 
                                       43
<PAGE>   46
 
obtain additional equity capital on terms more favorable to the Company than
those provided by the Representative's Warrants. Any profit realized on the sale
of the shares issuable upon the exercise of the Representative's Warrants may be
deemed additional underwriting compensation.
 
     The preceding description includes a summary of the principal terms of the
Underwriting Agreement and the Representative's Warrant Agreement and does not
purport to be complete. Reference is made to the copy of the Underwriting
Agreement and the Representative's Warrant Agreement filed as an exhibit to the
Registration Statement of which this Prospectus forms a part and each statement
herein is qualified in all respects by such reference.
 
                                 LEGAL MATTERS
 
     The validity of the shares of Common Stock offered hereby will be passed on
for the Company by Cairncross & Hempelmann, P.S., Seattle, Washington.
Principals of Cairncross & Hempelmann hold an option granted by affiliates of
the Company to purchase 79,167 shares of Common Stock. A principal of Cairncross
& Hempelmann individually owns 5,952 shares of Common Stock.
 
     Certain legal matters related to the Offering will be passed on for the
Underwriters by Kelley Drye & Warren LLP, New York, New York.
 
                                    EXPERTS
 
     The Financial Statements and notes thereto at January 31, 1996 and 1997,
and for each of the two years in the period ended January 31, 1997, appearing in
this Prospectus and the Registration Statement have been audited by Ernst &
Young LLP, independent auditors, as set forth in their report thereon appearing
elsewhere herein, and are included in reliance upon such report given upon the
authority of such firm as experts in accounting and auditing.
 
                             AVAILABLE INFORMATION
 
     The Company has filed with the Commission a Registration Statement on Form
SB-2 under the Securities Act with respect to the shares of Common Stock offered
hereby (together with the exhibits and schedules thereto, the "Registration
Statement"). This Prospectus, filed as a part of such Registration Statement,
does not contain all the information set forth in the Registration Statement,
certain portions of which have been omitted in accordance with the rules and
regulations of the Commission. For further information with respect to the
Company and the shares of Common Stock offered hereby, reference is made to the
Registration Statement. Statements made in this Prospectus as to the contents of
any contract or document are not necessarily complete and, in each instance,
reference is made to the copy of such contract or other document filed as an
exhibit to the Registration Statement and each such statement is qualified in
its entirety by such reference. The Registration Statement, including the
exhibits and schedules thereto, may be inspected without charge at the principal
office of the Commission at Room 1024, Judiciary Plaza Building, 450 Fifth
Street, N.W., Washington D.C. 20549, and the regional offices of the Commission
at Seven World Trade Center, Suite 1300, New York, New York 10048, and at
Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois
60661-2511. Copies of such material may be obtained at prescribed rates from the
Public Reference Section of the Commission at Room 1024, Judiciary Plaza
Building, 450 Fifth Street, N.W. Washington D.C. 20549. The Commission maintains
a Web site that contains registration statements, reports, proxy statements and
other information regarding registrants (including the Company), that file
electronically with the Commission. The address of the Commission's Web site is
http://www.sec.gov.
 
   
     As a result of the Offering, the Company will be subject to the
informational requirements of the Securities Exchange Act of 1934, as amended
(the "Exchange Act"). So long as the Company is subject to the informational
reporting requirements of the Exchange Act, the Company will provide its
shareholders with annual reports containing audited financial statements and
interim quarterly reports containing unaudited financial information.
    
 
                                       44
<PAGE>   47
 
                      [This page intentionally left blank]
<PAGE>   48
 
                              FINE.COM CORPORATION
 
                         INDEX TO FINANCIAL STATEMENTS
 
   
<TABLE>
<CAPTION>
                                                                                        PAGES
                                                                                        -----
<S>                                                                                     <C>
Report of Ernst & Young LLP, Independent Auditors.....................................   F-2
Balance Sheets........................................................................   F-3
Statements of Income..................................................................   F-4
Statements of Shareholders' Equity....................................................   F-5
Statements of Cash Flows..............................................................   F-6
Notes to Financial Statements.........................................................   F-7
</TABLE>
    
 
                                       F-1
<PAGE>   49
 
               REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS
 
The Board of Directors and Shareholders
fine.com Corporation
 
We have audited the accompanying balance sheets of fine.com Corporation as of
January 31, 1996 and 1997, and the related statements of income, shareholders'
equity and cash flows for each of the two years in the period ended January 31,
1997. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.
 
We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of fine.com Corporation at January
31, 1996 and 1997, and the results of its operations and its cash flows for each
of the two years in the period ended January 31, 1997, in conformity with
generally accepted accounting principles.
 
                                                               ERNST & YOUNG LLP
 
Seattle, Washington
April 1, 1997, except for Note 8,
  as to which date is May 9, 1997
 
                                       F-2
<PAGE>   50
 
                              FINE.COM CORPORATION
 
                                 BALANCE SHEETS
 
                                     ASSETS
 
   
<TABLE>
<CAPTION>
                                                                    JANUARY 31,
                                                                -------------------   APRIL 30,
                                                                  1996       1997        1997
                                                                --------   --------   ----------
                                                                                      (UNAUDITED)
<S>                                                             <C>        <C>        <C>
Current assets:
  Cash........................................................  $ 15,668   $198,317   $   20,558
  Accounts receivable, less allowance for doubtful accounts of
     $5,000 in 1996 and 1997 and $6,000 at April 30, 1997.....    63,855    476,766      673,972
  Work-in-process.............................................        --         --       87,652
  Income taxes refundable.....................................        --        784          784
  Prepaid expenses and other..................................        --      9,409       19,064
  Notes receivable from officers..............................    23,913     30,435       49,273
                                                                --------   --------   ----------
     Total current assets.....................................   103,436    715,711      851,303
Deferred offering costs.......................................        --     41,116      212,787
Deferred income tax asset.....................................        --     30,883       41,863
Equipment and furniture, net..................................    46,166     80,827      153,299
                                                                --------   --------   ----------
          Total assets........................................  $149,602   $868,537   $1,259,252
                                                                ========   ========   ==========
                       LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Note payable to bank........................................  $     --   $ 90,286   $  295,286
  Accounts payable............................................    51,917    117,459      230,503
  Current taxes payable.......................................     1,277         --           --
  Accrued offering costs......................................        --     16,002       55,000
  Accrued expenses............................................       618     28,046       37,998
  Deferred revenue............................................        --     36,722           --
  Note payable to director....................................        --     15,000           --
  Deferred income tax liabilities.............................     4,059    100,769      134,119
  Capitalized lease obligations...............................        --      9,699        8,368
                                                                --------   --------   ----------
     Total current liabilities................................    57,871    413,983      761,274
Deferred income tax liabilities...............................     1,369         --           --
Commitments
Shareholders' equity:
  Convertible preferred stock, no par value:
     Authorized shares -- 1,000,000
     Series A preferred stock:
       Designated shares -- 59,524
       Issued and outstanding shares -- 59,524 at January 31,
          1997, and April 30, 1997, aggregate liquidation
          preference -- $250,000..............................        --    239,918      239,918
  Common stock, no par value:
     Authorized shares -- 9,000,000
     Issued and outstanding shares -- 1,055,541 at January 31,
       1996 and 1997 and April 30, 1997.......................    75,000     75,000       75,000
     Retained earnings........................................    15,362    139,636      183,060
                                                                --------   --------   ----------
     Total shareholders' equity...............................    90,362    454,554      497,978
                                                                --------   --------   ----------
          Total liabilities and shareholders' equity..........  $149,602   $868,537   $1,259,252
                                                                ========   ========   ==========
</TABLE>
    
 
                            See accompanying notes.
 
                                       F-3
<PAGE>   51
 
                              FINE.COM CORPORATION
 
                              STATEMENTS OF INCOME
 
   
<TABLE>
<CAPTION>
                                                FISCAL YEAR ENDED            THREE MONTHS ENDED
                                                   JANUARY 31,                    APRIL 30,
                                             ------------------------     -------------------------
                                               1996           1997           1996           1997
                                             ---------     ----------     ----------     ----------
                                                                                 (UNAUDITED)
<S>                                          <C>           <C>            <C>            <C>
Gross revenue..............................  $ 531,800     $1,485,869     $  225,737     $  811,433
Direct salaries and costs..................    258,532        774,242        128,929        553,942
                                             ---------     ----------      ---------      ---------
Gross profit...............................    273,268        711,627         96,808        257,491
Selling, general and administrative
  expenses.................................    225,517        514,059         89,932        184,159
                                             ---------     ----------      ---------      ---------
Operating income...........................     47,751        197,568          6,876         73,332
Interest expense...........................      2,721          8,840            980          7,538
                                             ---------     ----------      ---------      ---------
Income before income taxes.................     45,030        188,728          5,896         65,794
Provision for income taxes.................     14,948         64,454          2,005         22,370
                                             ---------     ----------      ---------      ---------
Net income.................................  $  30,082     $  124,274     $    3,891     $   43,424
                                             =========     ==========      =========      =========
Net income per share.......................  $    0.03     $     0.11     $       --     $     0.04
                                             =========     ==========      =========      =========
Shares used in computation of net income
  per share................................  1,155,126      1,155,126      1,155,126      1,155,126
                                             =========     ==========      =========      =========
</TABLE>
    
 
                            See accompanying notes.
 
                                       F-4
<PAGE>   52
 
                              FINE.COM CORPORATION
 
                       STATEMENTS OF SHAREHOLDERS' EQUITY
 
   
<TABLE>
<CAPTION>
                             CONVERTIBLE
                              PREFERRED
                          STOCK -- SERIES A       COMMON STOCK       COMMON STOCK   RETAINED      TOTAL
                          -----------------   --------------------   SUBSCRIPTION   EARNINGS   SHAREHOLDERS'
                          SHARES    AMOUNT     SHARES      AMOUNT     RECEIVABLE    (DEFICIT)     EQUITY
                          ------   --------   ---------   --------   ------------   --------   ------------
<S>                       <C>      <C>        <C>         <C>        <C>            <C>        <C>
Balance at February 1,
  1995..................      --   $     --   1,055,541   $ 75,000     $(25,000)    $(14,720)    $ 35,280
  Payment of common
     stock subscription
     receivable.........      --         --          --         --       25,000           --       25,000
  Net income............      --         --          --         --           --       30,082       30,082
                          ------   --------   ---------   --------     --------     --------     --------
Balance at January 31,
  1996..................      --         --   1,055,541     75,000           --       15,362       90,362
  Sale of Series A
     Preferred Stock,
     net of offering
     costs of $10,082...  59,524    239,918          --         --           --           --      239,918
  Net income............      --         --          --         --           --      124,274      124,274
                          ------   --------   ---------   --------     --------     --------     --------
Balance at January 31,
  1997..................  59,524    239,918   1,055,541     75,000           --      139,636      454,554
  Net income
     (unaudited)........      --         --          --         --           --       43,424       43,424
                          ------   --------   ---------   --------     --------     --------     --------
Balance at April 30,
  1997
  (unaudited)...........  59,524   $239,918   1,055,541   $ 75,000     $     --     $183,060     $497,978
                          ======   ========   =========   ========     ========     ========     ========
</TABLE>
    
 
                            See accompanying notes.
 
                                       F-5
<PAGE>   53
 
                              FINE.COM CORPORATION
 
                            STATEMENTS OF CASH FLOWS
 
   
<TABLE>
<CAPTION>
                                                    FISCAL YEAR ENDED        THREE MONTHS ENDED
                                                       JANUARY 31,               APRIL 30,
                                                  ----------------------   ----------------------
                                                    1996         1997        1996         1997
                                                  --------     ---------   --------     ---------
                                                                                (UNAUDITED)
<S>                                               <C>          <C>         <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES
Net income......................................  $ 30,082     $ 124,274   $  3,891     $  43,424
Adjustments to reconcile net income to net cash
  provided by (used in) operating activities:
  Depreciation and amortization.................    25,475        29,791      7,448        14,785
  Deferred income taxes.........................    13,728        64,458      2,005        22,370
Changes in operating assets and liabilities:
  Increase in accounts receivable...............   (44,638)     (412,911)   (35,916)     (197,206)
  Increase in work in process...................        --            --         --       (87,652)
  Decrease (increase) in current income taxes...     1,277        (2,061)        --            --
  Increase in prepaid expenses and other........        --        (9,409)    (1,777)       (9,655)
  Increase in deferred offering costs...........        --       (25,114)        --      (132,673)
  Increase (decrease) in accounts payable.......     2,531        65,542     (5,623)      113,044
  Increase in accrued expenses..................       618        27,428         30         9,952
  Increase (decrease) in deferred revenue.......        --        36,722     25,000       (36,722)
                                                  --------     ---------   --------     ---------
Net cash provided by (used in) operating
  activities....................................    29,073      (101,280)    (4,942)     (260,333)
CASH FLOWS FROM INVESTING ACTIVITY
Purchase of equipment and furniture.............   (29,409)      (50,372)    (8,915)      (87,257)
CASH FLOWS FROM FINANCING ACTIVITIES
Increase in notes payable to bank...............        --        90,286     30,000       205,000
Payments on capital lease obligations...........        --        (4,381)        --        (1,331)
Note receivable from officer....................   (18,065)       (6,522)   (10,712)      (18,838)
Note payable to director........................        --        15,000     15,000       (15,000)
Cash received on collection of common stock
  subscription receivable.......................    25,000            --         --            --
Net cash received from sale of preferred
  stock.........................................        --       239,918         --            --
                                                  --------     ---------   --------     ---------
Net cash provided by financing activities.......     6,935       334,301     34,288       169,831
                                                  --------     ---------   --------     ---------
Net increase (decrease) in cash.................     6,599       182,649     20,431      (177,759)
Cash at beginning of period.....................     9,069        15,668     15,668       198,317
                                                  --------     ---------   --------     ---------
Cash at end of period...........................  $ 15,668     $ 198,317   $ 36,099     $  20,558
                                                  ========     =========   ========     =========
SUPPLEMENTAL CASH FLOW INFORMATION
Income taxes paid...............................  $     --     $   2,000   $     --     $      --
                                                  ========     =========   ========     =========
Interest paid...................................  $  2,721     $   8,840   $    980     $   7,538
                                                  ========     =========   ========     =========
Equipment acquired through capitalized lease
  obligations...................................  $     --     $  14,080   $     --     $      --
                                                  ========     =========   ========     =========
</TABLE>
    
 
                            See accompanying notes.
 
                                       F-6
<PAGE>   54
 
                              FINE.COM CORPORATION
 
                         NOTES TO FINANCIAL STATEMENTS
   
        (INFORMATION AS OF APRIL 30, 1997 AND FOR THE THREE MONTHS ENDED
    
   
                     APRIL 30, 1996 AND 1997 IS UNAUDITED)
    
 
1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
     DESCRIPTION OF BUSINESS
 
     fine.com Corporation (the "Company") was incorporated in the State of
Washington on October 15, 1994. The Company plans, creates, maintains and hosts
World Wide Web ("Web") sites for major national and international corporate
clients and others, utilizing marketing expertise and state of the art
interactive database compilation and dissemination techniques and technologies.
 
   
     UNAUDITED INTERIM FINANCIAL INFORMATION
    
 
   
     The financial information as of April 30, 1997 and for the three months
ended April 30, 1996 and 1997 is unaudited, but includes all adjustments that
the Company considers necessary for a fair presentation of the financial
position at such dates and the operations and cash flows for the periods then
ended. Operating results for the three months ended April 30, 1997 are not
necessarily indicative of results that may be expected for the entire year.
    
 
     USE OF ESTIMATES
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.
 
     REVENUE RECOGNITION
 
     The Company accounts for long-term contracts under the
percentage-of-completion method, generally measured on the attainment of
specific contract milestones. Estimated contract earnings are reviewed
periodically as work progresses. If such estimates indicate a loss would be
incurred on the contract, the estimated amount of such loss would be recognized
in the period the estimated loss was determined. All other revenue is recorded
on the basis of time and material for the performance of services.
 
     RISKS AND UNCERTAINTIES
 
     Financial instruments which potentially subject the Company to a
concentration of credit risk consist principally of accounts receivable. The
Company's customer base is dispersed across many different geographic areas
throughout the United States in a variety of industries. The Company does not
require collateral or other security to support credit sales, but provides an
allowance for bad debts based on historical experience and specific
identification. One customer accounted for 34% and 19% of the Company's gross
revenue in the fiscal years ended January 31, 1996 ("fiscal 1996") and 1997
("fiscal 1997"), respectively. In addition, two customers accounted for 11% and
14% of the Company's gross revenue during fiscal 1997. Except as noted above,
there were no other customers which accounted for greater than 10% of gross
revenue in fiscal 1996.
 
     EQUIPMENT AND FURNITURE
 
     Equipment and furniture are recorded at cost less accumulated depreciation.
Depreciation is computed using the straight-line method over the estimated
useful lives of three to seven years. Leasehold improvements are amortized over
the lesser of the lease term or estimated useful life. Repairs and maintenance
that do not improve or extend the lives of the respective assets are expensed in
the period incurred.
 
                                       F-7
<PAGE>   55
 
                              FINE.COM CORPORATION
 
   
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
    
 
1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
     INCOME TAXES
 
     The Company accounts for income taxes under the liability method. Under the
liability method, deferred tax assets and liabilities are determined based on
differences between financial reporting and tax bases of assets and liabilities,
and are measured using the enacted tax rates and laws that will be in effect
when the differences are expected to reverse. Valuation allowances are
established when necessary to reduce deferred tax assets to the amounts expected
to be realized.
 
     STOCK-BASED COMPENSATION
 
     The Company has elected to apply the disclosure only provisions of
Statement of Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation" ("SFAS No. 123"). Accordingly, the Company accounts for
stock-based compensation using the intrinsic value method prescribed in
Accounting Principles Board Opinion No. 25, "Accounting for Stock Issued to
Employees," and related interpretations. Compensation cost for stock options is
measured as the excess, if any, of the fair value of the Company's common stock
at the date of grant over the stock option exercise price.
 
     ADVERTISING
 
   
     Advertising costs are expensed as incurred. Advertising expense was $5,438
and $20,805 in the fiscal years ended January 31, 1996 and 1997, respectively,
and $371 and $7,026 for the three months ended April 30, 1996 and 1997,
respectively.
    
 
     NET INCOME PER SHARE
 
     Net income per share is computed based on the weighted average number of
common shares outstanding. In accordance with the Securities and Exchange
Commission requirements, common and common equivalent shares issued during the
12-month period prior to the filing of the Company's initial public offering
have been included in the calculation as if they were outstanding for all
periods presented using the treasury stock method and the assumed initial public
offering price of $7.00 per share. Common equivalent shares consist of the
common shares issuable upon the conversion of the convertible preferred stock
and shares issuable upon the exercise of stock options.
 
2. EQUIPMENT AND FURNITURE
 
     Equipment and furniture consist of the following:
 
   
<TABLE>
<CAPTION>
                                                              JANUARY 31,
                                                          --------------------     APRIL 30,
                                                           1996         1997         1997
                                                          -------     --------     ---------
    <S>                                                   <C>         <C>          <C>
    Equipment...........................................  $75,169     $129,765     $ 186,234
    Office furniture and equipment......................    3,191       13,047        43,835
                                                          -------     --------      --------
                                                           78,360      142,812       230,069
    Accumulated depreciation and amortization...........   32,194       61,985        76,770
                                                          -------     --------      --------
                                                          $46,166     $ 80,827     $ 153,299
                                                          =======     ========      ========
</TABLE>
    
 
   
     Fixed assets include $14,080 of assets capitalized under capital lease
obligations less accumulated amortization of $2,755 at January 31, 1997 and
$3,928 at April 30, 1997, respectively.
    
 
                                       F-8
<PAGE>   56
 
                              FINE.COM CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
3. NOTE PAYABLE TO BANK
 
   
     The Company has a $200,000 revolving line of credit agreement with a bank
which was due on March 31, 1997. Borrowings under this agreement bear interest
at the bank's prime interest rate plus 2% (effective rate of 10.25% at January
31, 1997). At January 31, 1997, $90,286 was outstanding under this agreement.
This obligation is collateralized by eligible accounts receivable.
    
 
   
     This credit agreement expired on March 31, 1997 and was replaced with a new
credit agreement which provides for a revolving line of credit in the maximum
amount of $750,000 (the "Revolving Line of Credit") and a line of credit in the
maximum amount of $400,000 (the "Equipment Line of Credit"). The Revolving Line
of Credit expires on March 31, 1998, provides for interest at the bank's prime
rate plus 2% (effective rate of 10.25% at April 30, 1997) and is secured by all
accounts receivable and the personal guarantee of the Company's President and
Chief Executive Officer. At April 30, 1997, $295,286 was outstanding under the
Revolving Line of Credit. The Equipment Line of Credit expires on December 31,
2000, provides for interest at the bank's prime rate plus 2.25% and is secured
by the equipment purchased utilizing such funds, all accounts receivable and the
personal guarantee of the Company's President and Chief Executive Officer. The
credit agreement contains certain covenants including maintenance of minimum
levels of working capital and tangible net worth and restrictions on change of
control of the Company.
    
 
4. LEASE COMMITMENTS
 
     The Company leases certain equipment and facilities under capital and
operating leases. The operating lease contains an annual escalation clause based
on inflation and a five-year lease term.
 
   
     The Company sublets a portion of its office space and offsets rent expense
through sublease billings. Net rent expense under the operating lease amounted
to $15,996 and $60,230 in fiscal 1996 and 1997, respectively, and $10,925 and
$12,406 for the three months ended April 30, 1996 and 1997, respectively.
    
 
     Future minimum lease payments under noncancelable leases with terms in
excess of one year at January 31, 1997 are as follows:
 
   
<TABLE>
<CAPTION>
                                                                            OPERATING
                                                                             LEASES
                                                                            ---------
        <S>                                                                 <C>
        1998............................................................     $ 71,128
        1999............................................................       83,734
        2000............................................................       87,913
        2001............................................................       85,945
        2002............................................................       16,808
                                                                             --------
                                                                             $345,528
                                                                             ========
</TABLE>
    
 
5. INCOME TAXES
 
     The provision for income taxes consists of the following:
 
   
<TABLE>
<CAPTION>
                                                FISCAL YEAR ENDED       THREE MONTHS ENDED
                                                   JANUARY 31,              APRIL 30,
                                               -------------------     --------------------
                                                1996        1997        1996        1997
                                               -------     -------     ------     ---------
        <S>                                    <C>         <C>         <C>        <C>
        Current..............................  $ 1,220     $    (4)    $   --       $    --
        Deferred.............................   13,728      64,458      2,005        22,370
                                               -------     -------     ------       -------
                                               $14,948     $64,454     $2,005       $22,370
                                               =======     =======     ======       =======
</TABLE>
    
 
                                       F-9
<PAGE>   57
 
                              FINE.COM CORPORATION
 
   
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
    
 
5. INCOME TAXES (CONTINUED)
     The provision for income taxes differs from the amount computed by applying
the federal statutory income tax rate to income before taxes as follows:
 
   
<TABLE>
<CAPTION>
                                                FISCAL YEAR ENDED       THREE MONTHS ENDED
                                                   JANUARY 31,              APRIL 30,
                                               -------------------     --------------------
                                                1996        1997        1996        1997
                                               -------     -------     ------     ---------
        <S>                                    <C>         <C>         <C>        <C>
        Computed tax at federal statutory
          rate...............................  $15,310     $64,168     $2,005      $ 22,370
        Other items, net.....................     (362)        286         --            --
                                               -------     -------     ------      --------
                                               $14,948     $64,454     $2,005      $ 22,370
                                               =======     =======     ======      ========
</TABLE>
    
 
     The Company has elected to use the cash method of accounting for income tax
purposes because they currently qualify for the small business exception. This
exception allows corporate taxpayers to use the cash method of accounting if
their gross receipts over the three immediately preceding taxable years do not
exceed $5,000,000 and they meet certain other requirements. The Company will
convert to the accrual method for income tax purposes when they no longer
satisfy the criteria for this exception. Deferred taxes reflect the net tax
effects of temporary differences between the carrying amounts of assets and
liabilities for financial reporting purposes and the amounts used for income tax
purposes.
 
     Significant components of the Company's net deferred income tax liabilities
are as follows:
 
   
<TABLE>
<CAPTION>
                                                            JANUARY 31,
                                                        -------------------   APRIL 30,
                                                         1996       1997        1997
                                                        -------   ---------   ---------
        <S>                                             <C>       <C>         <C>
        Deferred tax liabilities:
          Tax over book depreciation..................  $(1,369)  $  (3,354)  $  (3,644)
          Accrual to cash basis adjustments...........   (4,059)   (100,769)   (134,119)
                                                        -------   ---------   ---------
                                                         (5,428)   (104,123)   (137,763)
        Deferred tax asset:
          Net operating loss carryforward.............       --      34,237      45,507
                                                        -------   ---------   ---------
                                                        $(5,428)  $ (69,886)  $ (92,256)
                                                        =======   =========   =========
</TABLE>
    
 
   
     At January 31, 1997 and April 30, 1997, the Company had net operating loss
carryforwards of $92,097 and $133,844, respectively, which begin to expire in
2011. Utilization of net operating loss carryforwards may be subject to certain
limitations under Section 382 of the Internal Revenue Code of 1986, as amended.
    
 
6. SHAREHOLDERS' EQUITY
 
     CONVERTIBLE PREFERRED STOCK
 
   
     On January 31, 1997, the Company completed a private placement for the
issuance and sale of 59,524 shares of Series A Preferred Stock of the Company
for $250,000 less offering costs of $10,082. The terms and conditions of the
Series A Preferred Stock provide that upon the effectiveness of a registration
statement relating to an initial public offering of the Company's Common Stock
all outstanding shares of the Series A Preferred Stock will automatically
convert into shares of common stock, at a one-to-one conversion ratio. The
Series A Preferred Stock also has preferential rights in the event of any
distribution of assets upon liquidation of the Company, which preferential
rights are determined as a fixed amount per share of Series A Preferred Stock,
plus any declared but unpaid dividends. The Company's Articles of Incorporation,
as amended, further provide that, upon the effective date of such registration
statement, the authority of the Company to issue preferred stock shall terminate
and the number of shares of preferred stock theretofore authorized shall be
deemed additional authorized shares of common stock.
    
 
                                      F-10
<PAGE>   58
 
                              FINE.COM CORPORATION
 
   
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
    
 
6. SHAREHOLDERS' EQUITY (CONTINUED)
     STOCK OPTION PLAN
 
     On February 4, 1996, the Board of Directors approved the fine.com
Corporation 1996 Incentive Stock Option Plan (the "Plan") that provides for the
issuance of nonqualified and incentive stock options to officers, employees, and
consultants. A committee of the Board of Directors determines the terms and
conditions of options granted under the plan, including the exercise price. The
exercise price for incentive stock options shall not be less than the fair
market value of common stock at the date of grant unless the incentive stock
option is granted to a person who owns greater than 10% of the Company for which
the exercise price shall not be less than 110% of the fair market value at the
date of grant. The exercise price of nonqualified stock options shall not be
less than 85% of the fair market value of the common stock at the date of grant.
Options expire between 5 and 10 years from the date of grant. Subject to the
maintenance of a continuous relationship from the date of grant, options vest
according to a schedule which provides that 5% of the total number of shares
granted will vest after one year, 15% will vest after two years, 30% after three
years, 50% is vested after four years, and the option grant is fully vested
after five years from the date of grant.
 
     At January 31, 1997, a total of 107,157 shares of common stock have been
reserved for issuance for outstanding options and 4,028 shares were exercisable.
The weighted-average exercise price for stock options outstanding at January 31,
1997 was $2.05 per share with a weighted-average remaining contractual life of
9.5 years.
 
     The following table summarizes the Company's stock option activity:
 
   
<TABLE>
<CAPTION>
                                                            NUMBER OF     WEIGHTED AVERAGE
                                                             SHARES        EXERCISE PRICE
                                                            ---------     ----------------
        <S>                                                 <C>           <C>
        Balance at February 1, 1996.......................        --           $   --
          Granted in fiscal 1997..........................   107,157             2.05
                                                             -------
        Balance at January 31, 1997.......................   107,157             2.05
          Canceled during the three months ended April 30,
             1997 (unaudited).............................    (6,298)            2.05
                                                             -------
        Balance at April 30, 1997 (unaudited).............   100,859             2.05
                                                             =======
</TABLE>
    
 
     Pro forma information regarding net income is required by SFAS No. 123, and
has been determined as if the Company had accounted for its employee stock
options under the fair value method of SFAS No. 123. The fair value for these
options was estimated at the date of grant using the minimum value option
pricing model with the following weighted-average assumptions for fiscal year
1997: dividend yield of zero; average risk-free interest rate of 6.5%; and a
weighted-average expected life of the option term of seven years. As a result of
the Company being privately held, expected volatility is not applicable. These
assumptions are highly subjective. For purposes of the proforma disclosures, the
estimated fair value of the options ($0.75 per share) is amortized to expense
over the estimated options' vesting period.
 
     Because option grants are expected to be made each year and as a result of
the options vesting over time, the above pro forma disclosure is not
representative of pro forma effects of reported results in future years. The pro
forma effect on fiscal year 1997 net income would have reduced net income of
$124,274 as reported to pro forma net income of $112,274. Additionally, the pro
forma effect on fiscal 1997 net income per share would not have changed.
 
     Because the Company's employee stock options have characteristics
significantly different from those of traded options, and because changes in the
subjective input assumptions can materially affect the fair value estimate, in
management's opinion, the existing models do not necessarily provide a reliable
single measure of the fair value of its employee stock options.
 
                                      F-11
<PAGE>   59
 
                              FINE.COM CORPORATION
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
6. SHAREHOLDERS' EQUITY (CONTINUED)
     COMMON STOCK RESERVED FOR FUTURE ISSUANCE
 
     At January 31, 1997, common stock reserved for future issuance was as
follows:
 
<TABLE>
        <S>                                                                  <C>
        Conversion of Series A Preferred Stock.............................   59,524
        1996 Incentive Stock Option Plan...................................  107,157
                                                                             --------
                                                                             166,681
                                                                             ========
</TABLE>
 
7. TRANSACTIONS WITH OFFICERS AND DIRECTORS
 
   
     NOTES PAYABLE AND RECEIVABLE
    
 
   
     At January 31, 1997, the Company had a note receivable from an officer
which was non-interest bearing. Additionally, the Company had a note payable to
a director bearing interest at 9%; this note was repaid in March 1997.
    
 
   
     EMPLOYMENT AGREEMENTS(UNAUDITED)
    
 
   
     During the first four months of fiscal 1998, salary advances in the amount
of $13,667 and $13,333 were deemed made to Messrs. D. Fine and Chamberlin,
respectively. Each of Messrs. Fine and Chamberlin have executed promissory notes
in favor of the Company, dated May 29, 1997, with regard to the respective
deemed salary advances paid during the four months ended May 31, 1997. The
promissory notes bear interest at the rate of 9% per annum and become due and
payable in full on January 31, 1998.
    
 
8. SUBSEQUENT EVENTS
 
     On April 14, 1997, the Board of Directors authorized the Company to file a
registration statement with the Securities and Exchange Commission to permit the
Company to sell shares of common stock to the public. Additionally, the Board of
Directors approved a recapitalization of the issued and outstanding shares of
common stock which became effective on May 9, 1997. All outstanding common and
common equivalent shares and per-share amounts in the accompanying financial
statements and the related notes to the financial statements have been
retroactively adjusted to give effect to such recapitalization.
 
   
     Immediately prior to the date of the public offering of common stock, the
Company had authorized capital stock consisting of 9,000,000 shares of common
stock, of which 1,055,541 shares are issued and outstanding, and 1,000,000
shares of preferred stock, of which 59,524 shares have been designated as Series
A Preferred Stock, all of which are issued and outstanding. On the effective
date of the Registration Statement relating to the initial public offering of
the Company's common stock, the issued and outstanding shares of Series A
Preferred Stock will automatically convert into 59,524 shares of common stock
(resulting in an aggregate of 1,115,065 shares of common stock outstanding at
such time). Additionally, on such date, all authorized shares of preferred stock
will automatically convert into additional authorized shares of common stock
and, as a result, the Company's authorized capital stock will, on such date,
consist solely of 10,000,000 shares of common stock. In April 1997, the Company
adopted the 1997 Option Plan and reserved 200,000 shares of Common Stock for
issuance thereunder. The 1997 Option Plan provides for the grant of both
incentive stock options and nonqualified stock options.
    
 
                                      F-12
<PAGE>   60
 
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are available by region on Safeway.com. Visitors are able to click on any of the
ten coupons they are interested in and print them out for saving on specific
items" and BOXED AREA HIGHLIGHTING THE UNIFORM RESOURCE LOCATOR OF THE COMPANY
CLIENT WEB PAGE INCLUDING TEXT "www.safeway.com"]
    
 
INSIDE FRONT COVER
 
   
     [PICTURE OF A COMPANY CLIENT WEB PAGE ACCOMPANIED BY TEXT, "Anatomy of the
Microsoft Developer Store site. The Microsoft Developer Store uses a 'store'
theme throughout the Web site. The five areas of the store include Product
Shelf, Express Checkout, Featured Product, Customer Service and Store Directory.
While shopping, visitors are presented with product boxes on a shelf, leveraging
the familiarity of Microsoft packaging. Shoppers select products by simply
clicking on the appropriate box. Once a product is selected, shoppers view
detailed product information, including prices, feature comparisons and system
requirements. Cross-sell promotional messages are also displayed in this
section. As shoppers select products, they are added to the shopping basket.
Depending on what type of product is added, shoppers are presented with various
'point of purchase' promotions, including helpful did you know messages," and
BOXED AREA HIGHLIGHTING THE UNIFORM RESOURCE LOCATOR OF THE COMPANY CLIENT WEB
PAGE including text, "www.developerstore.com"]
    
 
INSIDE FRONT COVER
 
   
     [PICTURE OF A COMPANY CLIENT WEB PAGE ACCOMPANIED BY TEXT, "ANATOMY OF THE
20TH CENTURY FOX HOME VIDEO SITE.] In keeping with the ID4 theme, visitors are
prompted to select a country to "defend" which will take them to a
country-specific home page and a site that contains localized content and, in
some cases, a different language. This page also contains a mouse-over effect
that will pop up facts about a country when the mouse is dragged over the
related flag. To highlight the international aspect of this site, once a visitor
has selected a country, the visitor is taken to a home page which incorporates a
prominent landmark from that country on the verge of being destroyed by the
alien ship. In addition, the visitor can view a countdown by days, hours and
minutes as to when the ID4 video will be released in that country. For visitors
interested in gaining intimate, behind-the-scenes knowledge of the movie, the
Operations section provides multi-media clips, interviews with stars of the
movie, storyboards and production sketches. The Video Vault was built to allow
easy incorporation into future Fox International sites. It contains a selection
of other Fox videos and search capabilities allowing visitors to search for a
title based on specific genre, actor or director. By having visitors register
for games, to send postcards and to help select X files packaging, the Web site
is able to capture specific demographic information. Management reports are then
generated that provide Fox with meaningful marketing data for future
decision-making" and BOXED AREA HIGHLIGHTING THE UNIFORM RESOURCE LOCATOR OF THE
COMPANY CLIENT WEB PAGE INCLUDING TEXT "www.foxinternational.com"]
    
<PAGE>   61
 
   
PAGE 21
    
 
   
     [PICTURE OF AN INTERNET TIMELINE, ACCOMPANIED BY TEXT, "1969 Department of
Defense commissions ARPANET; 1982 TCP/IP becomes standard; 1986 NSFNET, the
beginning of the Internet backbone, is created; 1991 commercial use of the
Internet begins to expand; 1992 The World Wide Web is introduced; 1995 US
Internet traffic carried by commercial access providers; April 1997 Reports
estimate that publicly accessible sites exceed 1 million."]
    
 
     Source: Robert Zakon, Hobbes' Internet Timeline v 2.5, INTERNET SOCIETY
(1996).
 
   
PAGE 22
    
 
     [FLOW CHART WITH PICTURES ILLUSTRATING HOW A CONSUMER WOULD ACCESS THE WEB,
ACCOMPANIED BY TEXT:
 
   
     "The manner in which data traverses the Web depends upon its origination,
its destination and the agreements between companies that transmit the data. The
following illustrates how a typical consumer might access the web site that the
Company created, maintains and hosts for its client Windermere Service Company.
(1) For example, a consumer might access the Web via an ISP or online service
which provides the consumer with a connection to the Internet. Once connected,
the consumer selects a desired web page address or Uniform Resource Locator
(URL) such as www.windermere.com. This is essentially a request for information
which is divided into packets, each bearing the address of the desired
destination. (2) The computers of the ISP or online service send these packets
into the Internet. Most of these computers connect via regional hubs. The
consumer's request for information has several possible routes to reach the
computer hosting the Windermere Services Company Web site, depending on which of
these computers are involved. (3) The packets requesting information arrive at
the Windermere Services Company Web site hosted at a computer housed at the
offices of the Company in Seattle, Washington, and the desired information on
the page is divided into packets. These packets are returned to the user via the
same network of ISP's (but not necessarily by the same route). (4) This process
may be repeated as long as the consumer and the host of the Windermere Services
Company Web site remain connected to the Internet."]
    
 
   
PAGE 27
    
 
     [CHART OF "CLIENT OVERVIEW AND SERVICES PROVIDED BY COMPANY," LISTING
CLIENTS AND SERVICES PROVIDED.
 
   
Clients receiving services are Microsoft Exchange Community, 20th Century Fox
Home Entertainment, Inc., Windermere Services Co., Optiva Corp., and The Dewolfe
Co. Services provided to these clients are Web Site Planning which includes
Marketing Consultation and Delivery of Blueprint; Web Site Creation which
includes Graphic Design, Multimedia Production, Custom Programming, Database
Development and Systems Integration; Web Site Maintenance which includes Content
Updates, Graphic Refreshes and Database Management; and Web Site Hosting which
includes Reporting and Internet connectivity.]
    
 
   
PAGE 28
    
 
     [CHART OF "CLIENT OVERVIEW AND SERVICES PROVIDED BY COMPANY," LISTING
CLIENTS AND SERVICES PROVIDED.
 
Clients receiving services are Microsoft Developers Store, Cognisoft, Intel
Worldwide, Microsoft Human Resources/Jobs, Cairnstone, and Mann Packing Co.
Services provided to these clients are Web Site Planning which includes
Marketing Consultation and Delivery of Blueprint; Web Site Creation which
includes Graphic Design, Multimedia Production, Custom Programming, Database
Development and Systems Integration; Web Site Maintenance which includes Content
Updates, Graphic Refreshes and Database Management; and Web Site Hosting which
includes Reporting and Internet Connectivity.]
<PAGE>   62
 
======================================================
 
  NO DEALER, SALESMAN OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS
PROSPECTUS IN CONNECTION WITH THE OFFER MADE BY THIS PROSPECTUS AND, IF GIVEN OR
MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED BY THE COMPANY OR ANY OF THE UNDERWRITERS. THIS PROSPECTUS DOES NOT
CONSTITUTE AN OFFER OF ANY SECURITIES OTHER THAN THOSE TO WHICH IT RELATES OR AN
OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, TO ANY PERSON IN ANY
JURISDICTION WHERE SUCH AN OFFER OR SOLICITATION WOULD BE UNLAWFUL. NEITHER THE
DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY
CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE
AFFAIRS OF THE COMPANY SINCE THE DATES AS TO WHICH INFORMATION IS GIVEN IN THIS
PROSPECTUS.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                        PAGE
                                        ----
<S>                                     <C>
Prospectus Summary.....................   3
Risk Factors...........................   7
Use of Proceeds........................  11
Dividend Policy........................  12
Dilution...............................  12
Capitalization.........................  13
Selected Financial Data................  14
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations...........................  15
Business...............................  20
Management.............................  34
Certain Transactions...................  38
Principal Shareholders.................  39
Description of Securities..............  39
Shares Eligible for Future Sale........  41
Underwriting...........................  42
Legal Matters..........................  44
Experts................................  44
Available Information..................  44
Index to Financial Statements.......... F-1
</TABLE>
    
 
                            ------------------------
 
  UNTIL       , 1997, ALL DEALERS EFFECTING TRANSACTIONS IN THE REGISTERED
SECURITIES, WHETHER OR NOT PARTICIPATING IN THIS DISTRIBUTION, MAY BE REQUIRED
TO DELIVER A PROSPECTUS. THIS DELIVERY REQUIREMENT IS IN ADDITION TO THE
OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS AND
WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
======================================================
======================================================
 
                                1,000,000 Shares
 
                          [FINE.COM CORPORATION LOGO]
 
                                  Common Stock
                            ------------------------
 
                                   PROSPECTUS
                            ------------------------
                              COLEMAN AND COMPANY
                                SECURITIES, INC.
 
                               OSCAR GRUSS & SON
                                  INCORPORATED
                                            , 1997
 
======================================================
<PAGE>   63
 
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
     (a) Section 23B.08.500 et seq. of the Washington Business Corporation Act
(Title 23B of the Revised Code of Washington) permits indemnification by a
corporation of its directors, officers, employees and agents under certain
circumstances and subject to certain limitations.
 
     (b) The Articles of Incorporation, as amended, of the Company (Exhibit 3.1
hereto), provide that the Registrant will indemnify its directors to the fullest
extent permitted by law. The Articles of Incorporation, as amended, contain
further provisions and conditions for indemnification by Registrant for
liabilities arising in connection with or by reason of the fact that a person is
an officer, director, employee or agent of Registrant.
 
     (c) Section   of the Underwriting Agreement (Exhibit 1.1 hereto) provides
for reciprocal indemnification between Registrant and Underwriters from and
against certain liabilities arising in connection with the offering which is the
subject of this Registration Statement, including liabilities under the
Securities Act of 1933, as amended (the "Securities Act").
 
ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
     The following is an itemized statement of the estimated expenses other than
underwriting commissions and discounts (assuming an initial price to the public
of $7.00 per share and further assuming the Underwriter's over-allotment option
is exercised in full) for the issuance and distribution of securities in the
offering which is the subject of this Registration Statement:
 
<TABLE>
        <S>                                                                 <C>
        Securities and Exchange Commission filing fee.....................  $  2,887
        NASD filing fee...................................................     1,454
        Nasdaq SmallCap listing fee.......................................     7,673
        Printing and engraving expenses...................................    50,000
        Accounting fees and expenses......................................   125,000
        Legal fees and expenses...........................................   240,000
        Blue Sky filing fees and expenses (including legal fees)..........    50,000
        Miscellaneous expenses............................................    12,986
                                                                            --------
                  Total...................................................  $490,000
                                                                            ========
</TABLE>
 
ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES
 
     Since its inception in October 1994, Registrant has issued securities in
reliance upon Securities Act sec. 4(2) and applicable rules thereunder
(including Regulation D) in transactions not involving public offerings, as
follows:
 
   
          (a) October 1994 -- In connection with the initial capitalization of
     the Company, the Company issued 633,323 shares of Common Stock to Daniel M.
     Fine, President, Chief Executive Officer and Chairman of the Board, 211,109
     shares of Common Stock to Frank Hadam, Director, and 211,109 shares of
     Common Stock to Herbert L. Fine, Director, resulting in net proceeds to the
     Company in the amount of $75,000.
    
 
   
          (b) From February 1996 to May 1997 -- The Registrant granted options
     to purchase 107,157 shares of Registrant's common stock pursuant to the
     Registrant's Incentive Stock Option Plan (the "Plan") in reliance on Rule
     701 under the Securities Act. The weighted average exercise price of all
     outstanding options under the Plan at May 31, 1997 was $2.31 per share. No
     additional shares are reserved for issuance under the Plan.
    
 
   
          (c) January 31, 1997 -- The Registrant sold 59,524 shares of Series A
     Preferred Stock at $4.20 per share ($250,000) to nine accredited investors,
     such shares to be converted into shares of common stock on a one-for-one
     basis upon the effective date of this Registration Statement.
    
 
                                      II-1
<PAGE>   64
 
   
     No brokers or underwriters were involved in any of the above issuances. All
certificates for the shares of Series A Preferred Stock and Common Stock so
issued bear restrictive legends.
    
 
ITEM 27. EXHIBITS
 
   
<TABLE>
<CAPTION>
    EXHIBIT
    NUMBER                                      DESCRIPTION
    -------     ----------------------------------------------------------------------------
    <C>         <S>
      *1.1      Form of Underwriting Agreement
      *1.2      Form of Representative's Warrant Agreement
      +3.1      Articles of Incorporation, as amended, of the Company
      +3.2      Bylaws of the Company
       4.1      Specimen Common Stock Certificate
      *4.2      Form of Representative's Warrant
       5.1      Opinion of Cairncross & Hempelmann, P.S.
      10.1      Incentive Stock Option Plan
      10.2      1997 Stock Option Plan
      10.3      Employment Agreement dated May 9, 1997 with Daniel M. Fine
      10.4      Employment Agreement dated May 9, 1997 with James P. Chamberlin
     +10.5A     Loan Agreement dated March 31, 1997 with U.S. Bank of Washington
     +10.5B     Promissory Note in principal amount of $750,000 dated March 31, 1997
     +10.5C     Commercial Security Agreement dated March 31, 1997 for $750,000 revolving
                line of credit
     +10.5D     Promissory Note in principal amount of $400,000 dated March 31, 1997
     +10.5E     Commercial Security Agreement dated March 31, 1997 for $400,000 equipment
                line of credit
      10.5F     Commercial Guaranty of Daniel M. Fine dated March 22, 1997 with U.S. Bank of
                Washington
     +10.6A     Office Lease Agreement dated February 28, 1996 with Grand Pacific Limited
                Partnership
     +10.6B     Personal Guaranty of Daniel M. Fine dated February 29, 1996
     +10.6C     First Amendment to Office Lease Agreement dated March 1997
      10.7A     Promissory Note from Daniel M. Fine dated May 29, 1997
      10.7B     Promissory Note from James P. Chamberlin dated May 29, 1997
      11.1      Statement Regarding Computation of Net Income per Share
      23.1      Consent of Ernst & Young LLP, Independent Auditors
      23.2      Consent of Cairncross & Hempelmann, P.S. (included in opinion filed as
                Exhibit 5.1)
     +24.1      Powers of Attorney
      27.1      Financial Data Schedule
</TABLE>
    
 
- ---------------
 
   
* To be filed by amendment.
    
 
   
+ Previously filed.
    
 
ITEM 28. UNDERTAKINGS
 
     The Registrant hereby undertakes to provide to the Underwriters, at the
closing specified in the Underwriting Agreement, certificates in such
denominations and registered in such names as required by the underwriters to
permit prompt delivery to each purchaser.
 
                                      II-2
<PAGE>   65
 
     For determining any liability under the Securities Act, Registrant hereby
undertakes: (1) to treat the information omitted from the form of prospectus
filed as part of this Registration Statement in reliance upon Rule 430A and
contained in a form of prospectus filed by Registrant pursuant to Rule 424(b)(1)
or (4) or 497(h) under the Securities Act as part of this Registration Statement
as of the time the Commission declared it effective; and (2) to treat each
post-effective amendment that contains a form of prospectus as a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time as the initial bona fide offering of
the securities.
 
     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the
Registrant pursuant to Item 24, or otherwise, the Registrant has been advised
that in the opinion of the Securities and Exchange Commission such
indemnification is against public policy as expressed in the Securities Act and
is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the Registrant of expenses
incurred or paid by a director, officer or controlling person of the Registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.
 
                                      II-3
<PAGE>   66
 
                                   SIGNATURES
 
   
     In accordance with the requirements of the Securities Act of 1933, as
amended, Registrant certifies that it has reasonable grounds to believe that it
meets all of the requirements of filing on Form SB-2 and authorized this
Amendment No. 1 to Registration Statement to be signed on its behalf by the
undersigned, in the City of Seattle, State of Washington, on June 25, 1997.
    
 
                                          fine.com Corporation
 
                                          By       /s/ DANIEL M. FINE
                                            ------------------------------------
                                                       Daniel M. Fine
                                                  Chief Executive Officer
 
   
     In accordance with the requirements of the Securities Act of 1933, this
Amendment No. 1 to Registration Statement has been signed by the following
persons in the capacities and on the dates indicated.
    
 
   
<TABLE>
<CAPTION>
                 SIGNATURES                               CAPACITIES                   DATE
- ---------------------------------------------   -------------------------------   ---------------
<S>                                             <C>                               <C>
 
             /s/ DANIEL M. FINE                    Chairman of the Board of         June 25, 1997
- ---------------------------------------------              Directors
               Daniel M. Fine                     Chief Executive Officer and
                                                           President
 
           /s/ JAMES P. CHAMBERLIN                  Chief Financial Officer         June 25, 1997
- ---------------------------------------------      (principal financial and
             James P. Chamberlin                    accounting officer) and
                                                           Director
 
                      *                                    Director                 June 25, 1997
- ---------------------------------------------
             Norman W. Lauchner
 
                      *                                    Director                 June 25, 1997
- ---------------------------------------------
             Anthony C. Naughtin
 
                      *                                    Director                 June 25, 1997
- ---------------------------------------------
               Herbert L. Fine
 
                      *                                    Director                 June 25, 1997
- ---------------------------------------------
                 Frank Hadam
</TABLE>
    
 
   
*By:       /s/ DANIEL M. FINE
    
 
     ---------------------------------
   
     Attorney-in-Fact
    
 
                                      II-4
<PAGE>   67
 
                               INDEX TO EXHIBITS
                                       TO
                                   FORM SB-2
 
   
<TABLE>
<CAPTION>
    EXHIBIT
    NUMBER                                      DESCRIPTION
    -------   -------------------------------------------------------------------------------
    <C>       <S>
      *1.1    Form of Underwriting Agreement
      *1.2    Form of Representative's Warrant Agreement
      +3.1    Articles of Incorporation, as amended, of the Company
      +3.2    Bylaws of the Company
       4.1    Specimen Common Stock Certificate
      *4.2    Form of Representative's Warrant
       5.1    Opinion of Cairncross & Hempelmann, P.S.
      10.1    Incentive Stock Option Plan
      10.2    1997 Stock Option Plan
      10.3    Employment Agreement dated May 9, 1997 with Daniel M. Fine
      10.4    Employment Agreement dated May 9, 1997 with James P. Chamberlin
     +10.5A   Loan Agreement dated March 31, 1997 with U.S. Bank of Washington
     +10.5B   Promissory Note in principal amount of $750,000 dated March 31, 1997
     +10.5C   Commercial Security Agreement dated March 31, 1997 for $750,000 revolving line
                of credit
     +10.5D   Promissory Note in principal amount of $400,000 dated March 31, 1997
     +10.5E   Commercial Security Agreement dated March 31, 1997 for $400,000 equipment line
                of credit
      10.5F   Commercial Guaranty of Daniel M. Fine dated March 22, 1997 with U.S. Bank of
                Washington
     +10.6A   Office Lease Agreement dated February 28, 1996 with Grand Pacific Limited
                Partnership
     +10.6B   Personal Guaranty of Daniel M. Fine dated February 29, 1996
     +10.6C   First Amendment to Office Lease Agreement dated March 1997
      10.7A   Promissory Note from Daniel M. Fine dated May 29, 1997
      10.7B   Promissory Note from James P. Chamberlin dated May 29, 1997
      11.1    Statement Regarding Computation of Net Income per Share
      23.1    Consent of Ernst & Young LLP, Independent Auditors
      23.2    Consent of Cairncross & Hempelmann, P.S. (included in opinion filed as Exhibit
                5.1)
     +24.1    Powers of Attorney
      27.1    Financial Data Schedule
</TABLE>
    
 
- ---------------
 
   
* To be filed by amendment.
    
 
   
+ Previously filed.
    

<PAGE>   1
                                                                  EXHIBIT 4.1 


                          [FINE.COM CORPORATION LOGO]

                                ---------------

             INCORPORATED UNDER THE LAWS OF THE STATE OF WASHINGTON

                               CUSIP 317823 10 2

                                SEE REVERSE FOR
                              CERTAIN DEFINITIONS


THIS CERTIFIES THAT

                    ----------------------------------------

IS THE RECORD OWNER OF

                    ----------------------------------------

            FULLY PAID AND NONASSESSABLE SHARES OF THE COMMON STOCK,
                                NO PAR VALUE, OF

                              FINE.COM CORPORATION

(the "Corporation") transferable on the books of the Corporation in person or by
duly authorized attorney upon surrender of this Certificate properly endorsed.
This Certificate is not valid until countersigned and registered by the Transfer
Agent and Registrar.

     WITNESS the facsimile signatures of its duly authorized officers.

Dated:
       -------------------

                                     [SEAL]

/s/                                                    /s/  
     ----------------------                             -----------------------
     SECRETARY AND CHIEF                                PRESIDENT AND CHIEF
     FINANCIAL OFFICER                                  EXECUTIVE OFFICER


COUNTERSIGNED AND REGISTERED:
        CHASEMELLON SHAREHOLDER SERVICES, L.L.C.
             TRANSFER AGENT AND REGISTRAR

By:
    ------------------------------------
                    AUTHORIZED SIGNATURE

<PAGE>   2
        The Corporation will furnish without charge to any shareholder upon
written request a statement of the designations, relative rights, preferences,
and limitations applicable to each class of stock which the Corporation is
authorized to issue, the variations in the rights, preferences, and limitations
of the shares of each series of each such class of stock insofar as the same
may have been fixed and determined, and the authority of the Board of Directors
to determine variations for future series.

        The following abbreviations, when used in the inscription on the face
of this certificate, shall be construed as though they were written out in full
according to applicable laws or regulations:

<TABLE>
        <S>                                            <C>
        TEN COM   --  as tenants in common              UNIF GIFT MIN ACT -- ...................Custodian...............
        TEN ENT   --  as tenants by the entireties                                 (Cust)                    (Minor) 
        JT TEN    --  as joint tenants with right of                         under Uniform Gifts to Minors
                      survivorship and not as tenants                        Act........................................
                      in common                                                                 (State)
                                                        UNIF TRF MIN ACT  -- .............Custodian (until age.........)
                                                                                 (Cust)
                                                                             ....................under Uniform Transfers
                                                                                    (Minor)
                                                                             to Minors Act..............................
                                                                                                   (State)
</TABLE>


    Additional abbreviations may also be used though not in the above list.


        FOR VALUE RECEIVED,___________________________hereby sell, assign and
transfer unto

PLEASE INSERT SOCIAL SECURITY OR OTHER
   IDENTIFYING NUMBER OF ASSIGNEE
- --------------------------------------

- --------------------------------------


_______________________________________________________________________________
 (PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS, INCLUDING ZIP CODE, OF ASSIGNEE)

_______________________________________________________________________________

_______________________________________________________________________________

________________________________________________________________________ Shares
of the Common Stock represented by the within Certificate, and do hereby
irrevocably constitute and appoint

______________________________________________________________________ Attorney
to transfer the said stock on the books of the within named Corporation
with full power of substitution in the premises.

Dated________________________


                                X_______________________________________________
  
                                X_______________________________________________
                                 THE SIGNATURE(S) TO THIS ASSIGNMENT MUST 
                                 CORRESPOND WITH THE NAME(S) AS WRITTEN UPON THE
                       NOTICE:   FACE OF THE CERTIFICATE IN EVERY PARTICULAR,
                                 WITHOUT ALTERATION OR ENLARGEMENT OR ANY
                                 CHANGE WHATEVER.

Signature(s) Guaranteed




By___________________________________
THE SIGNATURE(S) MUST BE GUARANTEED
BY AN ELIGIBLE GUARANTOR INSTITUTION
(BANKS, STOCKBROKERS, SAVINGS AND
LOAN ASSOCIATIONS AND CREDIT UNIONS
WITH MEMBERSHIP IN AN APPROVED
SIGNATURE GUARANTEE MEDALLION PROGRAM),
PURSUANT TO S.E.C. RULE 17Ad-16.

Keep this certificate in a safe place.
If lost, stolen, mutilated or destroyed,
the Corporation will require a bond of
indemnity as a condition to the issuance
of a replacement certificate.

<PAGE>   1
                                                                     EXHIBIT 5.1


                      [CAIRNCROSS & HEMPELMANN, P.S. LETTERHEAD]


                                 June  , 1997


fine.com Corporation
1118 Post Avenue
Seattle, Washington  98101

         Re:     Registration Statement on Form SB-2

Ladies and Gentlemen:

     fine.com Corporation, a Washington corporation (the "Company"), has
requested that we furnish an opinion, as set forth herein, with respect to
certain matters in connection with the offering of up to 1,150,000 shares of the
Company's common stock, no par value (the "Shares"), (which includes 150,000
Shares subject to an option granted to the several underwriters of such
offering solely to cover over-allotments, if any) as well as up to 100,000
additional shares of such common stock underlying certain warrants (the
"Representative's Warrants") to be issued to the representative of the several
underwriters for the offering, pursuant to the prospectus (the "Prospectus")
included in the Company's registration statement on Form SB-2, as amended (File
No. 333-26855) (the "Registration Statement"). 

     We have acted as counsel for the Company in connection with the offering
and sale of the Shares.  In the course of such representation, our firm assisted
the Company in the preparation of the Registration Statement and related
documents and correspondence. In connection with the opinions expressed herein,
we have reviewed the Company's Articles of Incorporation, as amended, Bylaws,
form of Representative's Warrant Agreement, minutes of meetings of and action of
the Board of Directors and the Company's shareholders and other relevant
documents we deemed necessary. This letter should be read in conjunction with
the Prospectus and, unless the context hereof clearly otherwise provides, all
capitalized terms herein shall have the respective meanings ascribed thereto in
the Prospectus.

     On the basis of the foregoing, and subject to the qualifications set forth
herein, we are of the opinion that (a) the Shares have been duly authorized,
and, upon the issuance and sale thereof by the Company as described in the
Registration Statement, and the receipt of the consideration therefor as
described therein, the Shares will be validly issued, fully paid and
non-assessable, and (b) the Representative's Warrants and the shares to be
issued upon exercise of the Representative's Warrants, when issued in exchange
for the consideration recited therein, will be legally issued, fully paid and
non-assessable.  This opinion does not address the compliance, or lack thereof,
of the offering or such issuance and sale with any securities laws or any law or
statute other than the Washington Business Corporation Act (Title 23B of the
Revised Code of Washington).


<PAGE>   2
      This letter and the opinions expressed herein are solely for the benefit
of the Company, and should not be relied upon by any other person without our
prior written consent, except that we hereby consent to the reference to our
firm under "Legal Matters" in the Prospectus and to the inclusion of this letter
as Exhibit 5.1 to the Registration Statement.


                                                   Very truly yours,

                                             /s/   CAIRNCROSS & HEMPELMANN, P.S.

                                       







<PAGE>   1
                                                                    EXHIBIT 10.1

                              FINE.COM CORPORATION

                           INCENTIVE STOCK OPTION PLAN



      SECTION 1. Purpose. The purpose of this Incentive Stock Option Plan (this
"Plan") is to provide a means whereby fine.com Corporation (the "Company") or
any parent or subsidiary of the Company, as defined in Subsection 5.9 (the
"related Corporations"), may continue to attract, motivate and retain selected
employees, officers and independent contractors who can materially contribute to
the Company's growth and success, and to encourage stock ownership in the
Company through granting incentive stock options and/or nonqualified stock
options to purchase the Common Stock of the Company (as defined in Section 3),
so that such key employees will more closely identify their interests with those
of the Company and its shareholders.

      SECTION 2.  Administration.  This Plan shall be administered by the
Board of Directors of the Company (the "Board") or, in the event the Board
shall appoint and/or authorize a committee to administer this Plan, by such
committee.  The administrator of this Plan shall hereinafter be referred to
as the "Plan Administrator."

      If the Company registers any of its equity securities pursuant to Section
12(b) or 12(g) of the Securities Exchange Act of 1934, as amended (the "Exchange
Act"), then the following provisions shall apply to the administration of this
Plan with respect to grants made to officers or other optionees affected by
Section 16(b) of the Exchange Act. The Plan Administrator shall be constituted
at all times so as to meet the requirements of Section 16(b) of the Exchange
Act, as amended from time to time. Currently, the Plan Administrator shall be
the Board, of which all the Directors are disinterested, or may be a committee
which consists solely of two or more disinterested directors of the Company. The
members of any committee serving as Plan Administrator shall be appointed by the
Board for such term as the Board may determine. The Board may from time to time
remove members from, or add members to, the committee. Vacancies on the
committee, however caused, may be filled by the Board. If at any time an
insufficient number of disinterested directors is available to serve on such
committee, interested directors may serve on the committee; however, during such
time, no options shall be granted under this Plan to any person if the granting
of such option would not meet the requirements of Section 16(b) of the Exchange
Act.

      For purposes of this Section 2, a disinterested director is a member of
the Board who meets the definition of "disinterested person" as set forth in the
rules and regulations promulgated under Section 16(b) of the Exchange Act, as
amended from time to time. Currently, a disinterested director for purposes of
this Section 2 is a member of the Board who for one year prior to service as an
administrator of this Plan has not been (and during service as a Plan
Administrator will not be) granted or awarded equity securities, including
options for equity securities, pursuant to this Plan or any other plan of the
Company or its affiliates, except for certain exclusions described in Rule
16b-3.

Page 1 - INCENTIVE STOCK OPTION PLAN
<PAGE>   2

            2.1 Procedures. The Board may designate one of the members of the
Plan Administrator as chairperson. The Plan Administrator may hold meetings at
such times and places as it shall determine. The acts of a majority of the
members of the Plan Administrator present at meetings at which a quorum exists,
or acts reduced to or approved in writing by all Plan Administrator members,
shall be valid acts of the Plan Administrator.

            2.2 Responsibilities. Except for the terms and conditions explicitly
set forth in this Plan, the Plan Administrator shall have the authority, in its
discretion, to determine all matters relating to the options to be granted under
this Plan, including selection of the individuals to be granted options, the
number of shares to be subject to each option, the exercise price, and all other
terms and conditions of the options. Grants under this Plan need not be
identical in any respect, even when made simultaneously. The interpretation and
construction by the Plan Administrator of any terms or provisions of this Plan
or any option issued under this Plan, or of any rule or regulation promulgated
in connection with this Plan, shall be conclusive and binding on all interested
parties, so long as such interpretation and construction with respect to
incentive stock options correspond to the requirements of Internal Revenue Code
(the "Code") Section 422, the regulations thereunder, and any amendments
thereto.

            2.3 Section 16(b) Compliance and Bifurcation of Plan. It is the
intention of the Company that this Plan comply in all respects with Rule 16b-3
under the Exchange Act and, if any Plan provision is later found not to be in
compliance with such Section, the provision shall be deemed null and void, and
in all events the Plan shall be construed in favor of its meeting the
requirements of Rule 16b-3. Notwithstanding anything in the Plan to the
contrary, the Board, in its absolute discretion, may bifurcate the Plan so as to
restrict, limit or condition the use of any provision of the Plan to
participants who are officers and directors subject to Section 16(b) of the
Exchange Act without so restricting, limiting or conditioning the Plan with
respect to other participants.

      SECTION 3. Stock Subject to This Plan. The stock subject to this Plan
shall be the Company's Common Stock (the "Common Stock"), presently authorized
but unissued or now held or subsequently acquired by the Company as treasury
shares. Subject to adjustment as provided in Section 7 of this Plan, the
aggregate amount of Common Stock to be delivered upon the exercise of all
options granted under this Plan shall not exceed 2,000,000 shares as such Common
Stock was constituted on the effective date of this Plan. If any option granted
under this Plan expires or is surrendered, canceled, terminated or exchanged for
another option, for any reason without having been exercised in full, the
unpurchased shares subject to such option shall again be available for purposes
of this Plan, including for replacement options which may be granted in exchange
for such surrendered, canceled or terminated options.

      SECTION 4. Eligibility. An incentive stock option may be granted only to
an individual who, at the time the option is granted, is an employee of the
Company and who the Board may 


Page 2 - INCENTIVE STOCK OPTION PLAN
<PAGE>   3
from time to time select for participation in this Plan. Members of the Board
shall not be eligible for grants of incentive stock options unless they are also
employees of the Company. At the discretion of the Plan Administrator, employees
and independent contractors of the Company (excluding nonemployee directors) may
receive nonqualified stock options. Any party to whom an option is granted under
this Plan shall be referred to in this Plan as an "Optionee."

      SECTION 5. Terms and Conditions of Options. Options granted under this
Plan shall be evidenced by written agreements which shall contain such terms,
conditions, limitations and restrictions as the Plan Administrator shall deem
advisable and which are not inconsistent with this Plan. Notwithstanding the
foregoing, options shall include or incorporate by reference the following terms
and conditions:

            5.1 Number of Shares. The maximum number of shares that may be
purchased pursuant to the exercise of each option shall be as established by the
Plan Administrator.

            5.2 Price of Shares. The price per share at which each option is
exercisable (the "exercise price") shall be as established by the Plan
Administrator, provided that the Plan Administrator shall act in good faith to
establish the exercise price as follows:

                  5.2.1 Incentive Stock Options and Nonqualified Stock Options.
With respect to incentive stock options intended to qualify under Section 422 of
the Internal Revenue Code, and subject to Subsection 5.2.2 below, the exercise
price shall be not less than the fair market value per share of the Common Stock
at the time the option is granted. With respect to nonqualified stock options,
the exercise price shall be the amount set by the Plan Administrator, provided
that if the Company has registered any of its equity securities pursuant to
Section 12(b) or 12(g) of the Exchange Act, the exercise price shall not be less
than 85 percent of the fair market value of a share of the Common Stock at the
time the option is granted.

                  5.2.2 Incentive Stock Options to Greater than 10%
Shareholders. With respect to incentive stock options granted to greater than
10% shareholders of the Company, the exercise price shall be as required by
Section 6.

                  5.2.3 Fair Market Value. The fair market value per share of
the Common Stock for the purpose of determining the exercise price under this
Section 5.2 shall be determined by the Board in good faith at the time the
option is granted.

            5.3 Term and Maturity. Subject to the restrictions contained in
Section 6 with respect to granting incentive stock options to greater than 10%
shareholders of the Company, the term of each incentive stock option shall be 10
years from the date it is granted unless a shorter period of time is established
by the Plan Administrator, but in no event shall the term of any incentive stock
option exceed 10 years. The term of each nonqualified stock option shall also be
10 years from the date it is granted unless a shorter period of time is
established by the Plan Administrator. To ensure that the Company or related
corporation will achieve the purpose and 


Page 3 - INCENTIVE STOCK OPTION PLAN
<PAGE>   4

receive the benefits contemplated in this Plan, any option granted to any
Optionee under this Plan shall, unless the condition of this sentence is waived
or modified in the agreement evidencing the option or by resolution adopted by
the Plan Administrator, be exercisable according to the following schedule:

<TABLE>
<CAPTION>
          Period of Optionee's
         Continuous Relationship
       With the Company or Related
        Corporation From the Date          Portion of Total Option
          the Option Is Granted             Which Is Exercisable
          ---------------------             --------------------
<S>                                         <C>
            after 1 year                                      5%
            after 2 years                                    15%
            after 3 years                                    30%
            after 4 years                                    50%
            after 5 years                                   100%
</TABLE>

            5.4 Exercise. Subject to the vesting schedule described in
subsection 5.3 above and to any additional holding period required by applicable
law, each option may be exercised in whole or in part; provided, however, that
only whole shares will be issued pursuant to the exercise of any option and that
the exercise price shall not be less than the par value per share of the Common
Stock at the time the option is exercised. During an Optionee's lifetime, any
incentive stock options granted under this Plan are personal to him or her and
are exercisable solely by such Optionee. Options shall be exercised by delivery
to the Company of notice of the number of shares with respect to which the
option is exercised, together with payment of the exercise price.

            5.5 Payment of Exercise Price. Payment of the option exercise price
shall be made in full at the time the notice of exercise of the option is
delivered to the Company and shall be in cash, bank certified or cashier's check
or personal check (unless at the time of exercise the Plan Administrator in a
particular case determines not to accept a personal check) for the Common Stock
being purchased.

            The Plan Administrator can determine at the time the option is
granted for incentive stock options, or at any time before exercise for
nonqualified stock options, that additional forms of payment will be permitted,
including installment payments on such terms and over such period as the Plan
Administrator may determine in its discretion. To the extent permitted by the
Plan Administrator and applicable laws and regulations (including, but not
limited to, federal tax and securities laws and regulations and state corporate
law), an option may be exercised by:

            (a) delivery of shares of stock of the Company held by an Optionee
having a fair market value equal to the exercise price, such fair market value
to be determined in good faith by the Plan Administrator;


Page 4 - INCENTIVE STOCK OPTION PLAN
<PAGE>   5

            (b) delivery of a properly executed exercise notice, together with
irrevocable instructions to a broker, all in accordance with the regulations of
the Federal Reserve Board, to promptly deliver to the Company the amount of sale
or loan proceeds to pay the exercise price and any federal, state or local
withholding tax obligations that may arise in connection with the exercise;
provided, that the Plan Administrator, in its sole discretion, may at any time
determine that this Subparagraph (c), to the extent the instructions to the
broker call for an immediate sale of the shares, shall not be applicable to any
Optionee who is subject to Section 16(b) of the Exchange Act if such transaction
would result in a violation of Section 16(b), or is not an employee at the time
of exercise; or

            (c) delivery of a properly executed exercise notice together with
instructions to the Company to withhold from the shares that would otherwise be
issued upon exercise that number of shares having a fair market value equal to
the option exercise price.

            5.6 Shareholders' Agreement. The Optionee shall agree to enter into
and be bound by the agreement which is in effect at the time an option is
exercised by the Optionee between the Company and its shareholders relating to
the repurchase by the Company of its outstanding Common Stock.

            5.7 Withholding Tax Requirement. The Company or any related
corporation shall have the right to retain and withhold from any payment of cash
or Common Stock under this Plan the amount of taxes required by any government
to be withheld or otherwise deducted and paid with respect to such payment. At
its discretion, the Company may require an Optionee receiving shares of Common
Stock to reimburse the Company for any such taxes required to be withheld by the
Company and may withhold any distribution in whole or in part until the Company
is so reimbursed. In lieu of such withholding or reimbursement, the Company
shall have the right to withhold from any other cash amounts due or to become
due from the Company to the Optionee an amount equal to such taxes or to retain
and withhold a number of shares having a market value not less than the amount
of such taxes required to be withheld by the Company to reimburse the Company
for any such taxes and cancel (in whole or in part) any such shares so withheld.
If required by Section 16(b) of the Exchange Act, the election to pay
withholding taxes by delivery of shares held by any person who at the time of
exercise is subject to Section 16(b) of the Exchange Act, shall be made during
the quarterly 10-day window period required under Section 16(b) of the Exchange
Act for exercises of stock appreciation rights.


Page 5 - INCENTIVE STOCK OPTION PLAN
<PAGE>   6

            5.8 Nontransferability of Option. Options granted under this Plan
and the rights and privileges conferred by this Plan may not be transferred,
assigned, pledged or hypothecated in any manner (whether by operation of law or
otherwise) other than by will or by the applicable laws of descent and
distribution, and shall not be subject to execution, attachment or similar
process. Any attempt to transfer, assign, pledge, hypothecate or otherwise
dispose of any option under this Plan or of any right or privilege conferred by
this Plan, contrary to the Code or to the provisions of this Plan, or the sale
or levy or any attachment or similar process upon the rights and privileges
conferred by this Plan shall be null and void. Notwithstanding the foregoing, an
Optionee may during the Optionee's lifetime, designate a person who may exercise
the option after the Optionee's death by giving written notice of such
designation to the Plan Administrator. Such designation may be changed from time
to time by the Optionee by giving written notice to the Plan Administrator
revoking any earlier designation and making a new designation.

            5.9 Termination of Relationship. If the Optionee's relationship with
the Company or any related corporation ceases for any reason other than
termination for cause, death or total disability, and unless by its terms the
option sooner terminates or expires, then the Optionee may exercise, for a sixty
(60) day period after such cessation, that portion of the Optionee's option
which is exercisable at the time of such cessation. The Optionee's option,
however, shall terminate at the end of the sixty (60) day period following such
cessation as to all Shares for which it has not been exercised, unless such
provision is waived in the agreement evidencing the option or by resolution
adopted by the Plan Administrator. If, in the case of an incentive stock option,
an Optionee's relationship with the Company or related corporation changes
(i.e., from employee to nonemployee, such as a consultant), such change shall
constitute a termination of an Optionee's employment with the Company or related
corporation and the Optionee's incentive stock option shall terminate in
accordance with this subsection. Upon the expiration of the sixty (60) day
period following cessation of employment, the Plan Administrator shall have sole
discretion in a particular circumstance to extend the exercise period following
such cessation beyond that specified above. If, however, in the case of an
incentive stock option, the Optionee does not exercise the Optionee's option
within three months after cessation of employment, the option will no longer
qualify as an incentive stock option under the Code. Upon an Optionee's
termination of employment for cause, all of the optionee's outstanding (i.e.,
unexercised) options issued under this Plan shall immediately expire and no
longer be available for exercise.

            If an Optionee's relationship with the Company or any related
corporation ceases because of a total disability, the Optionee's option shall
not terminate or, in the case of an incentive stock option, cease to be treated
as an incentive stock option until the end of the 12-month period following such
cessation (unless by its terms it sooner terminates and expires). As used in
this Plan, the term "total disability" refers to a mental or physical impairment
of the Optionee which is expected to result in death or which has lasted or is
expected to last for a continuous period of 12 months or more and which causes
the Optionee to be unable, in the opinion of the Company and two independent
physicians, to perform his or her duties for the Company and to be engaged in
any substantial gainful activity. Total disability shall be deemed to have
occurred on the first day after 


Page 6 - INCENTIVE STOCK OPTION PLAN
<PAGE>   7

the Company and the two independent physicians have furnished their opinion of
total disability to the Plan Administrator.

            For purposes of this subsection 5.9, a transfer of relationship
between or among the Company and/or any related corporation shall not be deemed
to constitute a cessation of relationship with the Company or any of its related
corporations. For purposes of this subsection 5.9, with respect to incentive
stock options, employment shall be deemed to continue while the Optionee is on
military leave, sick leave or other bona fide leave of absence (as determined by
the Plan Administrator). The foregoing notwithstanding, employment shall not be
deemed to continue beyond the first 90 days of such leave, unless the Optionee's
reemployment rights are guaranteed by statute or by contract.

            As used in this Plan, the term "related corporation," when referring
to a subsidiary corporation, shall mean any corporation (other than the Company)
which, at the time of the granting of the option, is in an unbroken chain of
corporations ending with the Company, if stock possessing 50% or more of the
total combined voting power of all classes of stock of each of the corporations
other than the Company is owned by one of the other corporations in such chain.
When referring to a parent corporation, the term "related corporation" shall
mean any corporation in an unbroken chain of corporations ending with the
Company if, at the time of the granting of the option, each of the corporations
other than the Company owns stock possessing 50% or more of the total combined
voting power of all classes of stock in one of the other corporations in such
chain.

            5.10 Death of Optionee. If an Optionee dies while he or she has a
relationship with the Company or any related corporation or dies within the
60-day period (or 12-month period in the case of totally disabled Optionees)
following cessation of such relationship, any option held by such Optionee to
the extent that the Optionee would have been entitled to exercise such option,
may be exercised within one year after his or her death by the personal
representative of his or her estate or by the person or persons to whom the
Optionee's rights under the option shall pass by will or by the applicable laws
of descent and distribution.

            5.11 Status of Shareholder. Neither the Optionee nor any party to
which the Optionee's rights and privileges under the option may pass shall be,
or have any of the rights or privileges of, a shareholder of the Company with
respect to any of the shares issuable upon the exercise of any option granted
under this Plan unless and until such option has been exercised.

            5.12 Continuation of Employment. Nothing in this Plan or in any
option granted pursuant to this Plan shall confer upon any Optionee any right to
continue in the employ of the Company or of a related corporation, or to
interfere in any way with the right of the Company or of any related corporation
to terminate his or her employment or other relationship with the Company at any
time.

            5.13 Modification and Amendment of Option. Subject to the
requirements of Code Section 422 with respect to incentive stock options and to
the terms and conditions and within


Page 7 - INCENTIVE STOCK OPTION PLAN
<PAGE>   8

the limitations of this Plan, the Plan Administrator may modify or amend
outstanding options granted under this Plan. The modification or amendment of an
outstanding option shall not, without the consent of the Optionee, impair or
diminish any of his or her rights or any of the obligations of the Company under
such option. Except as otherwise provided in this Plan, no outstanding option
shall be terminated without the consent of the Optionee. Unless the Optionee
agrees otherwise, any changes or adjustments made to outstanding incentive stock
options granted under this Plan shall be made in such a manner so as not to
constitute a "modification" as defined in Code Section 424(h) and so as not to
cause any incentive stock option issued hereunder to fail to continue to qualify
as an incentive stock option as defined in Code Section 422(b).

            5.14 Limitation on Value for Incentive Stock Options. As to all
incentive stock options granted under the terms of this Plan, to the extent that
the aggregate fair market value (determined at the time the incentive stock
option is granted) of the stock with respect to which incentive stock options
are exercisable for the first time by the Optionee during any calendar year
(under this Plan and all other incentive stock option plans of the Company, a
related corporation or a predecessor corporation) exceeds $100,000, those
options (or the portion of an option) beyond the $100,000 threshold shall be
treated as nonqualified stock options. The previous sentence shall not apply if
the Internal Revenue Service publicly rules, issues a private ruling to the
Company, any Optionee, or any legatee, personal representative or distributee of
an Optionee or issues regulations changing or eliminating such annual limit.

      SECTION 6. Greater Than 10% Shareholders.

            6.1 Exercise Price and Term of Incentive Stock Options. If incentive
stock options are granted under this Plan to employees who own more than 10% of
the total combined voting power of all classes of stock of the Company or any
related corporation, the term of such incentive stock options shall not exceed
five years and the exercise price shall be not less than 110% of the fair market
value of the Common Stock at the time the incentive stock option is granted.
This provision shall control notwithstanding any contrary terms contained in an
option agreement or any other document.

            6.2 Attribution Rule. For purposes of subsection 6.1, in determining
stock ownership, an employee shall be deemed to own the stock owned, directly or
indirectly, by or for his brothers, sisters, spouse, ancestors and lineal
descendants. Stock owned, directly or indirectly, by or for a corporation,
partnership, estate or trust shall be deemed to be owned proportionately by or
for its shareholders, partners or beneficiaries. If an employee or a person
related to the employee owns an unexercised option or warrant to purchase stock
of the Company, the stock subject to that portion of the option or warrant which
is unexercised shall not be counted in determining stock ownership. For purposes
of this Section 6, stock owned by an employee shall include all stock actually
issued and outstanding immediately before the grant of the incentive stock
option to the employee.

      SECTION 7. Adjustments Upon Changes in Capitalization. The aggregate
number and 


Page 8 - INCENTIVE STOCK OPTION PLAN
<PAGE>   9

class of shares for which options may be granted under this Plan, the number and
class of shares covered by each outstanding option and the exercise price per
share thereof (but not the total price), and each such option, shall all be
proportionately adjusted for any increase or decrease in the number of issued
shares of Common Stock of the Company resulting from a split-up or consolidation
of shares or any like capital adjustment, or the payment of any stock dividend.

            7.1 Effect of Liquidation, Reorganization or Change in Control.

                  7.1.1 Cash, Stock or Other Property for Stock. Except as
provided in subsection 7.1.2, upon a merger (other than a merger of the Company
in which the holders of Common Stock immediately prior to the merger have the
same proportionate ownership of Common Stock in the surviving corporation
immediately after the merger), consolidation, acquisition of property or stock,
separation, reorganization (other than a mere reincorporation or the creation of
a holding company) or liquidation of the Company, as a result of which the
shareholders of the Company receive cash, stock or other property in exchange
for or in connection with their shares of Common Stock, any option granted under
this Plan shall terminate. Notwithstanding the foregoing, the Optionee shall
have the right immediately prior to any such merger, consolidation, acquisition
of property or stock, separation, reorganization or liquidation to exercise such
option in whole or in part, to the extent the vesting requirements set forth in
this Plan have been satisfied, unless stated otherwise in the optionee's
individual option agreement.

                  7.1.2 Conversion of Options on Stock for Stock Exchange. If
the shareholders of the Company receive capital stock of another corporation
("Exchange Stock") in exchange for their shares of Common Stock in any
transaction involving a merger (other than a merger of the Company in which the
holders of Common Stock immediately prior to the merger have the same
proportionate ownership of Common Stock in the surviving corporation immediately
after the merger), consolidation, acquisition of property or stock, separation
or reorganization (other than a mere reincorporation or the creation of a
holding company), all options granted under this Plan shall be converted into
options to purchase shares of Exchange Stock unless the Company and the
corporation issuing the Exchange Stock, in their sole discretion, determine that
any or all such options granted under this Plan shall not be converted into
options to purchase shares of Exchange Stock, but instead shall terminate in
accordance with the provisions of subsection 7.1.1. The amount and price of
converted options shall be determined by adjusting the amount and price of the
options granted under this Plan in the same proportion as used for determining
the number of shares of Exchange Stock the holders of the Common Stock receive
in such merger, consolidation, acquisition of property or stock, separation or
reorganization. Unless accelerated by the Board, the vesting schedule set forth
in the option agreement shall continue to apply for the Exchange Stock.

                  7.1.3 Change in Control. In the event of a "Change in
Control", as defined in Section 7.1.4 below, of the Company after the Company
has registered any of its equity securities pursuant to Section 12(b) or 12(g)
of the Exchange Act, unless otherwise determined by the Board prior to the
occurrence of such Change in Control, any options or portions of such options
outstanding as of the date such Change in Control is determined to have occurred
that are 


Page 9 - INCENTIVE STOCK OPTION PLAN
<PAGE>   10

not yet fully vested on such date shall become immediately exercisable in full.

                  7.1.4 Definition of "Change in Control." For purposes of this
Plan, a "Change in Control" shall mean (a) the first approval by the Board or by
the stockholders of the Company of an Extraordinary Event, (b) a Purchase, or
(c) a Board Change.
      For purposes of the Plan, an "Extraordinary Event" shall mean any of the
following actions:

            (i) any consolidation or merger of the Company in which the Company
      is not the continuing or surviving corporation or pursuant to which shares
      of Common Stock would be converted into cash, securities or other
      property, other than a merger of the Company in which the holders of
      Common Stock immediately prior to the merger have the same proportionate
      ownership of common stock of the surviving corporation immediately after
      the merger;

            (ii) any sale, lease, exchange or other transfer (in one transaction
      or a series of related transactions) of all, or substantially all, the
      assets of the Company; or

            (iii) the adoption of any plan or proposal for liquidation or
      dissolution of the Company.

      For purposes of the Plan, a "Purchase" shall mean the acquisition by any
person (as such term is defined in Section 13(d) of the Exchange Act) of any
shares of Common Stock or securities convertible into Common Stock) without the
prior approval of a majority of the Continuing Directors (as defined below) of
the Company, if after making such acquisition such person is the beneficial
owner (as such term is defined in Rule 13d-3 under the Exchange Act) directly or
indirectly of securities of the Company representing 20% or more of the combined
voting power of the Company's then outstanding securities (calculated as
provided in paragraph (d) of such Rule 13d-3).

      For purposes of the Plan, a "Board Change" shall have occurred if
individuals who constitute the Board of the Company at the time of adoption of
this Plan (the "Continuing Directors") cease for any reason to constitute at
least a majority of the Board, provided that any person becoming a Director
subsequent to the date of adoption of this Plan whose nomination for election
was approved by a vote of at least a majority of the Continuing Directors (other
than a nomination of an individual whose initial assumption of office is in
connection with an actual threatened election contest relating to the election
of the Directors of the Company, as such terms are used in Rule 14a-11 of
Regulation 14A under the Exchange Act) shall be deemed to be a Continuing
Director.

            7.2 Fractional Shares. In the event of any adjustment in the number
of shares covered by any option, any fractional shares resulting from such
adjustment shall be disregarded and each such option shall cover only the number
of full shares resulting from such adjustment.


Page 10 - INCENTIVE STOCK OPTION PLAN
<PAGE>   11

            7.3 Determination of Board to Be Final. All Section 7 adjustments
shall be made by the Board, and its determination as to what adjustments shall
be made, and the extent of such adjustments, shall be final, binding and
conclusive. Unless an Optionee agrees otherwise, any change or adjustment to an
incentive stock option shall be made in such a manner so as not to constitute a
"modification" as defined in Code Section 424(h) and so as not to cause his or
her incentive stock option issued under this Plan to fail to continue to qualify
as an incentive stock option as defined in Code Section 422(b).

      SECTION 8. Securities Regulation. Shares shall not be issued with respect
to an option granted under this Plan unless the exercise of such option and the
issuance and delivery of such shares pursuant to the exercise of such option
shall comply with all relevant provisions of law, including, without limitation,
any applicable state securities laws, the Securities Act of 1933, as amended,
the Exchange Act, the rules and regulations promulgated thereunder, and the
requirements of any stock exchange upon which the shares may then be listed, and
shall be further subject to the approval of counsel for the Company with respect
to such compliance, including the availability of an exemption from registration
for the issuance and sale of any shares under this Plan. Inability of the
Company to obtain from any regulatory body having jurisdiction, the authority
deemed by the Company's counsel to be necessary for the lawful issuance and sale
of any shares under this Plan or the unavailability of an exemption from
registration for the issuance and sale of any shares under this Plan shall
relieve the Company of any liability in respect of the nonissuance or sale of
such shares as to which such requisite authority shall not have been obtained.

      As a condition to the exercise of an option, the Company may require the
Optionee to represent and warrant at the time of any such exercise that the
shares are being purchased only for investment and without any present intention
to sell or distribute such shares if, in the opinion of counsel for the Company,
such a representation is required by any relevant provision of the
aforementioned laws. At the option of the Company, a stop-transfer order against
any shares of stock may be placed on the official stock books and records of the
Company, and a legend indicating that the stock may not be pledged, sold or
otherwise transferred unless an opinion of counsel is provided (concurred in by
counsel for the Company) stating that such transfer is not in violation of any
applicable law or regulation, may be stamped on stock certificates in order to
assure exemption from registration. The Plan Administrator may also require such
other action or agreement by the Optionees as may from time to time be necessary
to comply with the federal and state securities laws. THIS PROVISION SHALL NOT
OBLIGATE THE COMPANY TO UNDERTAKE REGISTRATION OF THE OPTIONS OR STOCK
HEREUNDER.

      Should any of the Company's capital stock of the same class as the stock
subject to options granted under this Plan be listed on a national securities
exchange, all stock issued under this Plan if not previously listed on such
exchange shall be authorized by that exchange for listing on such exchange prior
to the issuance of such stock.

      SECTION 9.  Amendment and Termination.

Page 11 - INCENTIVE STOCK OPTION PLAN
<PAGE>   12

            9.1 Board Action. The Board may at any time suspend, amend or
terminate this Plan, provided that except as set forth in Section 7, the
approval of the Company's shareholders is necessary within 12 months before or
after the adoption by the Board of any amendment which will:

                  (a)  increase the number of shares which are to be reserved
for the issuance of options under this Plan;

                  (b) permit the granting of stock options to a class of persons
other than those presently permitted to receive stock options under this Plan;
or

                  (c) require shareholder approval under applicable law,
including Section 16(b) of the Exchange Act.

      Any amendment made to this Plan which would constitute a "modification" to
incentive stock options outstanding on the date of such amendment, shall not be
applicable to such outstanding incentive stock options, but shall have
prospective effect only, unless the Optionee agrees otherwise.

            9.2 Automatic Termination. Unless sooner terminated by the Board,
this Plan shall terminate ten years from the earlier of (a) the date on which
this Plan is adopted by the Board or (b) the date on which this Plan is approved
by the shareholders of the Company. No option may be granted after such
termination or during any suspension of this Plan. The amendment or termination
of this Plan shall not, without the consent of the option holder, alter or
impair any rights or obligations under any option previously granted under this
Plan.

      SECTION 10. Effectiveness of This Plan. This Plan shall become effective
upon adoption by the Board so long as it is approved by the Company's
shareholders any time within 12 months before or after the adoption of this
Plan.


Adopted by the Board of Directors and approved by the shareholders on 
February 4, 1996.


Page 12 - INCENTIVE STOCK OPTION PLAN

<PAGE>   1
                                                                    EXHIBIT 10.2

                              FINE.COM CORPORATION

                             1997 STOCK OPTION PLAN


         SECTION 1. Purpose. The purpose of this 1997 Stock Option Plan (the
"Plan") is to enable fine.com Corporation, a Washington corporation (the
"Company"), to attract and retain the services of people with training,
experience and ability, and to provide additional incentive to such persons by
granting them an opportunity to participate in the ownership of the Company.

         SECTION 2. Stock Subject to Plan. The stock subject to this Plan shall
be the Company's common stock, no par value per share (the "Common Stock"),
presently authorized but unissued. The aggregate amount of Common Stock reserved
for issuance or delivery upon exercise of all options granted under this Plan
shall not exceed 200,000 shares of Common Stock, subject to adjustment pursuant
to Section 10 below. If any option granted under this Plan shall expire or
terminate for any reason without having been exercised in full, the unpurchased
shares subject thereto shall be returned to the Plan and become available for
future grant under the Plan.

         SECTION 3. Administration. The Plan shall be administered by the Board
of Directors of the Company or any committee of the Board of Directors delegated
such authority pursuant to Section 3.3 (the "Plan Administrator"), in accordance
with the following terms and conditions:

               3.1  General Authority. Subject to the express provisions of
the Plan, the Plan Administrator shall have the authority, in its sole
discretion, to determine all matters relating to options granted under the Plan,
including, without limitation, the selection of individuals to be granted
options, the number of shares to be subject to each option, the fair market
value of the shares and the exercise price, the term, whether such options shall
be immediately exercisable or shall become exercisable in increments over time,
and all other terms and conditions thereof, and to make all other determinations
necessary or advisable in the administration of the Plan. Grants under this Plan
to persons eligible need not be identical in any respect, even when made
simultaneously. The Plan Administrator may from time to time adopt, amend and
rescind rules and regulations relating to the administration of the Plan. The
interpretation and construction by the Plan Administrator of any terms or
provisions of this Plan or any option issued hereunder, or of any rule or
regulation promulgated in connection herewith, shall be conclusive and binding
on all interested parties. The Plan Administrator in its sole discretion may
grant incentive stock options ("Incentive Stock Options") as such term is
defined in Section 422(b) of the Internal Revenue Code of 1986, as amended (the
"Code"), and/or nonqualified stock options ("Nonqualified Stock Options"). A
Nonqualified Stock Option is a stock option which is not an Incentive Stock
Option. The term "option" when used in this Plan refers to Incentive Stock
Options and Nonqualified Stock Options, collectively.

               3.2  Directors. A member of the Board of Directors may be
eligible to participate in or receive or hold options under this Plan; provided,
however, that no member of the Board of Directors shall vote with respect to the
granting of an option hereunder to himself or herself.

               3.3  Delegation to a Committee. The Board of Directors, if it
so determines, may delegate to one or more committees of the Board of Directors
(each consisting of not less than two members of the Board of Directors) any or
all authority for the administration of the Plan, subject to such terms and
conditions the Board of Directors may prescribe. If, and so long as, the Company
has a class of equity securities registered under Section 12 of the Securities
Exchange Act of 1934, as amended (the


                                      -1-
<PAGE>   2
"Exchange Act"), the Board of Directors in determining the membership of any
such committee shall, with respect to option grants to any persons subject to or
likely to become subject to Section 16 of the Exchange Act, give due
consideration to the provisions regarding (a) "outside directors" as
contemplated by Section 162(m) of the Code and (b) "nonemployee directors" as
contemplated by Rule 16b-3 under the Exchange Act. Thereafter references to the
Plan Administrator in this Plan shall be deemed to be references to such
committee to the extent such authority is so delegated.

               3.4  Replacement of Options. Without limiting the authority
granted to the Plan Administrator under Section 3.1, the Plan Administrator, in
its sole discretion, shall have the authority, among other things, to (a) grant
options subject to the condition that options previously granted at a higher or
lower exercise price under the Plan be canceled or exchanged in connection with
such grant (the number of shares covered by the new options, the exercise price,
the term and the other terms and conditions of the new option, shall be
determined in accordance with the Plan and may be different from the provisions
of the canceled or exchanged options), and (b) amend or modify outstanding and
unexercised options, with the consent of the holder of the option, to, among
other things, reduce the exercise price per share, establish the exercise price
at the then-current fair market value of the Common Stock or accelerate or defer
the exercise date, vesting schedule or expiration date of any option.

               3.5  Loans to Optionees. The Plan Administrator, in its sole
discretion, may provide that the Company loan to any Optionee sufficient funds
to exercise any option granted under the Plan and/or to pay withholding tax due
upon exercise of such option. The Plan Administrator shall have the authority to
make such determinations at the time of grant or exercise and shall establish
repayment terms thereof, including installments, maturity, interest rate and
security for repayment.

         SECTION 4. Eligibility. Options may be granted only to persons who, at
the time the option is granted, are employees, directors, consultants or
advisors of the Company or any of its then-existing parent or subsidiary
corporations (hereafter a "Parent" or "Subsidiary"). Any person to whom an
option is granted under this Plan shall be referred to hereinafter as
"Optionee." Any Optionee may receive one or more grants of options as the Plan
Administrator shall from time to time determine, and such determinations may be
different as to different Optionees and may vary as to different grants.
Optionees who are not employees will only be eligible to receive Nonqualified
Stock Options.

         SECTION 5. Terms and Conditions of Options. Options granted under this
Plan shall be evidenced by written agreements which shall contain such terms,
conditions, limitations and restrictions as the Plan Administrator shall deem
advisable and which are not inconsistent with this Plan. Each option agreement
shall clearly indicate whether the option granted thereby is an Incentive Stock
Option or a Nonqualified Stock Option. Notwithstanding the foregoing, all such
options shall include or incorporate by reference the following terms and
conditions:

               5.1  Number of Shares and Exercise Price. The maximum number of
shares that may be purchased pursuant to the exercise of each option and the
price per share at which such option is exercisable (the "exercise price") shall
be as established by the Plan Administrator, provided that the exercise price
for any Incentive Stock Option shall not be less than the fair market value per
share of the Common Stock at the time the option is granted and subject further
to Section 7.2 below. The exercise price of Nonqualified Stock Options may be
less than, equal to or greater than the fair market value per share of the
Common Stock at the time the option is granted.

               a. Limitation on Number of Shares Underlying Options. Subject
to adjustment from time to time as provided in Section 10 below, the Plan
Administrator shall not grant options to any


                                      -2-
<PAGE>   3
person in any one fiscal year of the Company in an amount that exceeds, in the
aggregate, 200,000 shares of Common Stock. This limitation shall be applied in a
manner consistent with the requirements of, and only to the extent required for
compliance with, the exclusion from the limitation on deductibility of
compensation under Section 162(m) of the Code.

                b.    Determination of Fair Market Value. For the purposes of 
this Plan, fair market value of Common Stock, as of any date, shall be
determined as follows:

                (i)   If the Common Stock is listed on any established stock
         exchange or a national market system, including without limitation the
         National Market tier of The Nasdaq Stock Market ("Nasdaq"), its fair
         market value shall be the closing sales price for such stock (or the
         closing bid, if no sales were reported), as quoted on such system or
         exchange, or the system or exchange with the greatest volume of trading
         in Common Stock, for the last market trading day prior to the time of
         determination, as reported in The Wall Street Journal or such other
         source as the Plan Administrator deems reliable;

                (ii)  If the Common Stock is quoted on the Nasdaq system (but
         not on the National Market tier thereof) or regularly quoted by a
         recognized securities dealer but selling prices are not reported, its
         fair market value shall be the mean between the high bid and low asked
         prices for the Common Stock for the last market trading day prior to
         the time of determination, as reported in The Wall Street Journal or
         such other source as the Plan Administrator deems reliable; or

                (iii) In the absence of an established market for the Common
         Stock, the fair market value thereof shall be determined in good faith
         by the Plan Administrator.

                5.2   Duration of Options. Subject to the restrictions contained
in Section 9, the term of each option shall be established by the Plan
Administrator and, if not so established, shall be ten years from the date it is
granted, but in no event shall the term of any Incentive Stock Option exceed ten
years.

                5.3   Exercisability. Each option shall prescribe the
installments or vesting schedule, if any, under which an option granted under
the Plan shall become exercisable. In the absence of a defined vesting schedule
in an option agreement, the option covered by such agreement shall vest annually
over four years from the date of grant, at the rate of 25 percent per year on
each anniversary of the date of grant. The Plan Administrator, in its absolute
discretion, may waive or accelerate any vesting requirement contained in
outstanding and unexercised options. Only whole shares shall be issued pursuant
to the exercise of any option.

         SECTION 6.   Restrictions on Transferability

                6.1   Options granted under this Plan and the rights and
privileges conferred hereby shall not be subject to execution, attachment or
similar process and may not be assigned, alienated, pledged, sold, or
transferred in any manner (whether by operation of law or otherwise) other than
by will or by the laws of descent and distribution.

                6.2   Notwithstanding Section 6.1 above, in the case of a
Nonqualified Stock Option, an Optionee may transfer such option either (a)
pursuant to a "domestic relations order" as defined in Section 414 of the Code
or Section 206 of the Employment Retirement Income Security Act, or the rules
thereunder, or (b) by transfer without the receipt of consideration by an
Optionee, subject to such rules as


                                      -3-
<PAGE>   4
the Plan Administrator may adopt to preserve the purposes of the Plan (including
limiting such transfers to transfers by Optionees who are directors or senior
executives), to

                (i)   a member of his or her Immediate Family or, in the case
         of an Optionee that is a corporation, partnership or limited liability
         company, holders of equity ownership interest of Optionee;

                (ii)  a trust solely for the benefit of the Optionee and/or 
         his or her Immediate Family, or

                (iii) a partnership, corporation or limited liability company
         whose only partners, shareholders or members are the Optionee and/or
         (y) his or her Immediate Family members or (z) holders of equity
         ownership interest of Optionee (in the case of an Optionee that is a
         corporation, partnership or limited liability company).

(each transferee described in 6.2(a) and (b) is hereafter referred to as a
"Permitted Transferee"), provided that the Plan Administrator is notified in
advance in writing of the terms and conditions of any proposed transfer
described in (a) or (b) and it determines that the proposed transfer complies
with the requirements of the Plan and the applicable option agreement. For this
purpose, "Immediate Family" means, with respect to a particular Optionee, the
Optionee's spouse, children and grandchildren (including adopted and
stepchildren and grandchildren).

                6.3   Upon any attempt to transfer, assign, pledge, hypothecate
or otherwise dispose of an option granted under the Plan or any right or
privilege conferred hereunder contrary to the provisions of the Plan, or upon
the sale, levy or any attachment or similar process upon the rights and
privileges conferred by an option granted under the Plan, the option shall
thereupon terminate and become null and void.

                6.4   The terms of options granted under this Plan and
transferred in accordance with this Section 6 shall apply to the beneficiaries,
executors and administrators of the Optionee and of the Permitted Transferees of
the Optionee (including the beneficiaries, executors and administrators of the
Permitted Transferees), including the right to agree to any amendment of the
applicable option agreement, except that Permitted Transferees shall not
transfer any option other than by will or by the laws of descent and
distribution.

                6.5   Options granted under this Plan, or options transferred in
accordance with this Section 6, are exerciseable during Optionee's lifetime only
by Optionee or Permitted Transferee, as applicable (or his or her attorney in
fact or guardian). In the event of the death of an Optionee or Permitted
Transferee, options may be exercised by such Optionee's or Permitted
Transferee's executor or administrator. In no event shall the Company issue
shares of Common Stock upon exercise of an option unless Optionee or Permitted
Transferee makes sufficient payment, as determined by the Company, to meet
withholding tax obligations on such exercise or other arrangements satisfactory
to the Plan Administrator to provide for such payment.

         SECTION 7.   Certain Limitations Regarding Incentive Stock Options. The
grant of Incentive Stock Options shall be subject to the following special
limitations:

                7.1   Limitation on Amount of Grants. To the extent that an
Optionee is granted Incentive Stock Options that in the aggregate (together with
all other Incentive Stock Options granted by 


                                      -4-
<PAGE>   5
the Company or any Parents or Subsidiaries) entitle the Optionee to purchase, in
any calendar year during which such options first become exercisable, stock of
the Company, any Parent or any Subsidiary having a fair market value (determined
as of the time such options are granted) in excess of $100,000, such options in
excess of the $100,000 threshold shall be treated as Nonqualified Stock Options.
No limitation shall apply to Nonqualified Stock Options.

                7.2   Grants to Ten Percent Shareholders. Incentive Stock
Options may be granted to a person who, at the time the option is granted, owns
more than ten percent of the total combined voting power of all classes of stock
of the Company and any Parent or Subsidiary only if (i) the exercise price is at
least 110 percent of the fair market value of the Common Stock at the time of
grant, and (ii) the option is not exercisable more than five years from the date
of grant.

                7.3   Taxation of Incentive Stock Options. In order to obtain
certain tax benefits afforded to Incentive Stock Options under Section 422 of
the Code, the Optionee must hold the shares issued upon the exercise of an
Incentive Stock Option for a minimum of two years after the date of grant of the
Incentive Stock Option and one year from the date of exercise. An Optionee may
be subject to the alternative minimum tax at the time of exercise of an
Incentive Stock Option. The Plan Administrator may provide in any option
agreement evidencing an Incentive Stock Option granted under this Plan that the
Optionee under such agreement be required to give the Company prompt notice of
any subsequent disposition of shares acquired on exercise of such Incentive
Stock Option prior to the expiration of the above holding periods.

         SECTION 8.   Exercise of Options. Options shall be exercised in
accordance with the following terms and conditions:

                8.1   Procedure. Options shall be exercised by delivery to the
Company of written notice of the number of shares with respect to which the
option is exercised.

                8.2   Payment. Payment of the exercise price shall be made in
full within five business days of the notice of exercise of the option and shall
be in cash or bank-certified, cashier's or personal check. If the Company's
Common Stock is registered under Section 12 of the Exchange Act, then, to the
extent permitted by applicable laws and regulations (including, but not limited
to, federal tax and securities laws and regulations) and unless the Plan
Administrator determines otherwise, an option also may be exercised by (a)
delivery of shares of Common Stock of the Company held by the Optionee having a
fair market value equal to the exercise price, such fair market value to be
determined in good faith by the Plan Administrator (such payment in stock may
occur in the context of a single exercise of an option or successive and
simultaneous exercises, sometimes referred to as "pyramiding," which provides
that, rather than physically exchanging certificates for a series of exercises,
bookkeeping entries will be made pursuant to which the Optionee is permitted to
retain his existing stock certificate and a new stock certificate is issued for
the net shares), or (b) delivery of a properly executed exercise notice together
with irrevocable instructions to (i) a broker to promptly deliver to the Company
the amount of sale or loan proceeds to pay the exercise price and any
withholding tax obligations that may arise in connection with such exercise, and
(ii) the Company to deliver the certificates for such purchased shares directly
to such broker, all in accordance with the requirements of the Federal Reserve
Board.

         In addition, the exercise price for shares purchased under an option
may be paid, either singly or in combination with one or more of the alternative
forms of payment authorized by this Section 8.2, by (y) a promissory note
delivered pursuant to Section 3.5 or (z) such other consideration as the Plan
Administrator may permit.


                                      -5-
<PAGE>   6
                8.3   Rights as Shareholder. Until the issuance (as evidenced by
the appropriate entry on the books of the Company or of a duly authorized
transfer agent of the Company) of the stock certificate evidencing such shares,
no right to vote or receive dividends or any other rights as a shareholder shall
exist with respect to the shares acquired on exercise, notwithstanding the
exercise of the option. The Company shall issue (or cause to be issued) such
stock certificate promptly upon exercise of the option and payment of the
exercise price. In the event that the exercise of an option is treated in part
as the exercise of a Nonqualified Stock Option pursuant to Section 7.2, the
Company shall issue a stock certificate evidencing the shares treated as
acquired upon the exercise of an Incentive Stock Option and a separate stock
certificate evidencing the shares treated as acquired upon the exercise of a
Nonqualified Stock Option, and shall identify each such certificate accordingly
in its stock transfer records. No adjustment will be made for a dividend or
other right for which the record date is prior to the date the stock certificate
is issued, except as provided in Section 10 of this Plan.

                8.4   Federal Withholding Tax Requirements. Upon exercise of an
option, the Optionee shall, upon notification of the amount due and prior to or
concurrently with the delivery of the certificates representing the shares, pay
to the Company amounts necessary to satisfy applicable federal, state and local
withholding tax requirements or shall otherwise make arrangements satisfactory
to the Company for such requirements. If permitted by the Plan Administrator,
such arrangements may include payment of the appropriate withholding tax in
shares of stock of the Company having a fair market value equal to such
withholding tax, either through delivery of shares held by the Optionee or by
reduction in the number of shares to be delivered to the Optionee upon exercise
of such option.

         SECTION 9.   Termination of Employment, Disability and Death

                9.1   General. If the employment of the Optionee by the Company,
a Parent or a Subsidiary shall terminate by retirement or for any reason other
than death or disability as hereinafter provided, the option may be exercised by
the Optionee, or its Permitted Transferee, at any time prior to the expiration
of three months after the date of such termination of employment (unless by its
terms the option sooner terminates or expires), but only if and to the extent
the Optionee was entitled to exercise the option at the date of such
termination.

                9.2   Disability. If the employment of the Optionee by the
Company, a Parent or a Subsidiary is terminated because of the Optionee's
disability (as herein defined), the option may be exercised by the Optionee, or
its Permitted Transferee, at any time prior to the expiration of one year after
the date of such termination (unless by its terms the option sooner terminates
or expires), but only if and to the extent the Optionee, or its Permitted
Transferee, was entitled to exercise the option at the date of such termination.
For purposes of this section, an Optionee will be considered to be disabled if
the Optionee is unable to engage in any substantial gainful activity by reason
of any medically determinable mental or physical impairment which can be
expected to result in death or which has lasted or can be expected to last for a
continuous period of not less than 12 months.

                9.3   Death. In the event of the death of an Optionee while in
the employ of the Company, a Parent or a Subsidiary, the option shall be
exercisable on or prior to the expiration of one year after the date of such
death (unless by its terms the option sooner terminates and expires), but only
if and to the extent the Optionee was entitled to exercise the option at the
date of such death and only by the Optionee's personal representative if then
subject to administration as part of the Optionee's estate, or by the person or
persons to whom such Optionee's rights under the option shall have passed by the


                                      -6-
<PAGE>   7
Optionee's will or by the applicable laws of descent and distribution or by
Optionee's Permitted Transferee.

                9.4   Waiver or Extension of Time Periods. The Plan
Administrator shall have the authority, prior to or within the times specified
in this Section 9 for the exercise of any such option, to extend such time
period or waive in its entirety any such time period to the extent that such
time period expires prior to the expiration of the term of such option. In
addition, the Plan Administrator may modify or eliminate the time periods
specified in this Section 9 with respect to particular option grants. However,
no Incentive Stock Option may be exercised after the expiration of ten years
from the date such option is granted. If an Optionee holding an Incentive Stock
Option exercises such option, by permission, after the expiration of the time
periods specified in this Section 9, the option will no longer be treated as an
Incentive Stock Option under the Code and shall automatically be converted into
a Nonqualified Stock Option.

                9.5   Termination of Options. To the extent that the option of
any deceased Optionee or of any Optionee whose employment is terminated shall
not have been exercised within the limited periods prescribed in this Section 9,
all further rights to purchase shares pursuant to such option shall cease and
terminate at the expiration of such period.

                9.6   Non-employee Optionees. Options granted to Optionees who
are not employees of the Company, a Parent or a Subsidiary at the time of grant
shall not be subject to the provisions of this Section 9, except as specifically
provided in the option.

         SECTION 10.   Option Adjustments

                10.1  Adjustments Upon Changes in Capitalization. The aggregate
number and class of shares on which options may be granted under this Plan, the
number and class of shares covered by each outstanding option and the exercise
price per share thereof (but not the total price), and all such options, shall
each be proportionately adjusted for any increase or decrease in the number of
issued shares of Common Stock of the Company resulting from a stock split,
reverse stock split, stock dividend, combination or reclassification or any like
capital adjustment, or any other increase or decrease in the number of shares of
Common Stock of the Company without the receipt of consideration by the Company.

                10.2  Effect of Certain Transactions. Except as otherwise
provided in the option agreement, in the event of a merger, consolidation,
disposition of all or substantially all of the assets, separation,
reorganization or liquidation of the Company, as a result of which the
shareholders of the Company receive cash, stock or other property in exchange
for their shares of Common Stock, or upon the acquisition by a person (as
defined in Section 3(a)(9) and 13(d)(3) of the Exchange Act as in effective as
of the date hereof) of a majority of the Company's outstanding voting securities
(whether directly or indirectly, beneficially or of record) (each, a "Corporate
Transaction"), all outstanding and unexercised options granted under this Plan
shall automatically accelerate so that each option shall, immediately prior to
any such Corporate Transaction, become 100 percent vested (except that such
acceleration shall not occur if, in the opinion of the Company's accountants,
such acceleration would render unavailable "pooling of interest" accounting for
a Corporate Transaction that would otherwise qualify for such accounting
treatment). Provided further, however, that an option shall not so accelerate if
and to the extent that such option is, in connection with a Corporate
Transaction, either to be assumed by the successor corporation or its parent or
to be replaced with a comparable option for the purchase of shares of capital
stock of such successor corporation or its parent. Immediately following the


                                      -7-
<PAGE>   8
consummation of any Corporate Transaction, all options shall terminate and cease
to remain outstanding, except to the extent assumed by a successor corporation.
Any such options that are assumed or replaced in a Corporate Transaction and do
not otherwise accelerate at that time shall be accelerated in the event the
Optionee's employment or services should subsequently terminate within two years
following such transaction.

                10.3  Further Adjustment of Options. The Plan Administrator
shall have the discretion, exercisable at any time before a sale, merger,
consolidation, reorganization, liquidation or change in control of the Company,
as defined by the Plan Administrator, to take such further action as it
determines to be necessary or advisable, and fair and equitable to Optionees,
with respect to options. Such authorized action may include (but shall not be
limited to) establishing, amending or waiving the type, terms, conditions or
duration of, or restrictions on, options so as to provide for earlier, later,
extended or additional time for exercise and other modifications, and the Plan
Administrator may take such actions with respect to all Optionees, to certain
categories of Optionees or only to individual Optionees. The Plan Administrator
may take such action before or after granting options to which the action
relates and before or after any public announcement with respect to such, sale,
merger, consolidation, reorganization, liquidation or change in control that is
the reason for such action.

                10.4  Fractional Shares. In the event of any adjustment in the
number of shares covered by any option, any fractional shares resulting from
such adjustment shall be disregarded and each such option shall cover only the
number of full shares resulting from such adjustment.

                10.5  Determination of Plan Administrator to be Final. All
adjustments made pursuant to this Section 10 shall be made by the Plan
Administrator and its determination as to what adjustments shall be made, and
the extent thereof, shall be final, binding and conclusive.

         SECTION 11.   Securities Regulations

                11.1  Compliance. Shares shall not be issued with respect to an
option granted under this Plan unless the adoption of this Plan, the grant and
exercise of such option and the issuance and delivery of such shares pursuant
thereto shall comply with all relevant provisions of law, including, without
limitation, any applicable state securities laws, the Securities Act of 1933, as
amended, the Exchange Act, the rules and regulations promulgated thereunder, and
the requirements of any stock exchange, national market system, over the counter
system, or any electronic bulletin board, upon which the shares may then be
listed, quoted or traded, and shall further be subject to the approval of
counsel for the Company with respect to such compliance. Inability of the
Company to obtain from any regulatory body having jurisdiction the authority
deemed by the Company's counsel to be necessary for the lawful grant of any
options hereunder and issuance and sale of any shares hereunder shall relieve
the Company of any liability in respect of the nonissuance or sale of such
shares as to which such requisite authority shall not have been obtained.

                11.2  Representations by Optionee. As a condition to the
exercise of an option, the Company may require the Optionee to represent and
warrant at the time of any such exercise that the shares are being purchased
only for investment and without any present intention to sell or distribute such
shares, if, in the opinion of counsel for the Company, such representation is
required by any relevant provision of the laws referred to in Section 11.1
above. At the option of the Company, a stop transfer order against any shares of
stock may be placed on the official stock books and records of the Company, and
a legend indicating that the stock may not be pledged, sold or otherwise
transferred unless an opinion of counsel was provided (concurred in by counsel
for the Company) stating that such transfer


                                      -8-
<PAGE>   9
is not in violation of any applicable law or regulation, may be stamped on the
stock certificate in order to assure exemption from registration. The Plan
Administrator may also require such other action or agreement by the Optionees
as may from time to time be necessary to comply with the federal and state
securities laws. This provision shall not obligate the Company to undertake
registration of options or stock hereunder.

         SECTION 12.   Employment Rights. Nothing in this Plan or any option or
right granted pursuant hereto shall confer upon any Optionee any right to be
continued in the employment of the Company, a Parent or any Subsidiary of the
Company, or to remain a director thereof or a consultant thereto, or to
interfere in anyway with the right of the Company, a Parent or any Subsidiary,
in its sole discretion, to terminate such Optionee's employment at any time or
to remove the Optionee as a director or consultant at any time.

         SECTION 13.   Amendment and Termination

                13.1   Action by Shareholders. The Plan may be terminated,
modified or amended by the shareholders of the Company.

                13.2   Action by Board of Directors. The Board of Directors may
also terminate the Plan, or modify or amend the Plan in such respects as it
shall deem advisable in order to conform to any changes in law or regulation
applicable thereto, or in other respects; provided, however, that, to the extent
required for compliance with Section 422 of the Code or any applicable law or
regulation, the Board of Directors may not, without further approval by the
shareholders of the Company:

                       (i)   Change the number of shares in the aggregate as to
         which options may be granted under the Plan;

                       (ii)  Change the eligibility of persons to be granted 
         Incentive Stock Options under the Plan;

                       (iii) Change the terms of the Plan which causes the Plan 
         to lose its qualification as an incentive stock option plan under
         Section 422(b) of the Code; or

                       (iv)  Otherwise amend the Plan for which shareholder
         approved is required under any applicable law or regulation.

                  No termination, suspension or amendment of the Plan may,
without the consent of each Optionee to whom any option shall previously have
been granted, adversely affect the rights of such Optionees under such options.

                13.3   Automatic Termination. Unless the Plan shall have been
terminated as herein provided, this Plan shall terminate ten years from the
earlier of: (i) the date on which the Plan is adopted by the Board of Directors;
or (ii) the date on which this Plan is approved by the shareholders of the
Company. No option may be granted after such termination, or during any
suspension of this Plan. The amendment or termination of this Plan shall not,
without the consent of the Optionee, alter or impair any rights or obligations
under any option previously granted under this Plan.

         SECTION 14.   Effective Date of the Plan. This Plan shall become
effective on the date of its adoption by the Board of Directors of the Company
and options may be granted immediately thereafter,


                                      -9-
<PAGE>   10
but no option may be exercised under the Plan unless and until the Plan shall
have been approved by the shareholders within 12 months after the date of
adoption of the Plan by the Board of Directors. If such approval is not obtained
within such period the Plan and any options granted shall be null and void.




                                      -10-

<PAGE>   1
                                                                    EXHIBIT 10.3
                                                                               
                              EMPLOYMENT AGREEMENT
                                     Between
                              FINE.COM CORPORATION
                                       And
                                 DANIEL M. FINE

         This Agreement confirms the terms of the employment relationship
between fine.com Corporation and its successors and assigns ("Employer"), and
Daniel M. Fine ("Employee"). Employee's employment by Employer began in October
1994. In light of recent changes in Employer's business, Employee and Employer
desire to set forth Employee's terms of employment in writing. For good and
valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties agree as follows:

         1. TERM OF AGREEMENT. Employee shall be employed by Employer for a
term of three years commencing on the first day of the month following the
closing of the initial public offering underwritten by Coleman and Company
Securities, Inc., as Representative of the Underwriters, unless employment is 
sooner terminated as provided herein. This Agreement thereafter shall be
automatically renewed for succeeding terms of one (1) year, unless at least
ninety (90) days prior to the expiration of any term, either party gives written
notice, pursuant to Section 11.3 of this Agreement, to the other of that party's
intention not to renew this Agreement.

         2. POSITION AND DUTIES. Employee will be employed as President and
Chief Executive Officer and in this capacity, Employee's responsibilities will
include, but are not limited to, those duties that may be described in the
Bylaws of Employer or may be defined by the Board of Directors of Employer.

            2.1 From time to time, Employee may be assigned other duties in
addition to those described above, and Employee's responsibilities may be
modified or expanded at any time by Employer in order to accommodate the needs
of Employer. As President and Chief Executive Officer of Employer, the hours
which Employee is required to work will vary considerably and will sometimes be
more than forty (40) hours per week. Employee understands that such work in
excess of forty (40) hours per week is a regular and normal part of Employee's
responsibilities for which he is compensated, and does not in any way constitute
overtime for which Employee is entitled to receive additional compensation.

            2.2 Employee will have the authority to hire and fire other
employees of the company under his supervision.

            2.3 In addition to his employment responsibilities, Employee will
serve on the Employer's Board of Directors, if elected, and will assume whatever
corporate office said Board of Directors may designate.

            2.4 Employee shall devote his full-time efforts to his duties with
Employer and Employee shall not directly or indirectly engage or participate in
any activities while employed with Employer that would conflict with the best
interests of Employer.

            2.5 Employee's obligation to devote his full-time attention and
energy to the business of Employer shall not be construed as preventing Employee
from investing his assets so long as any such investment will not require any
services on the part of Employee in the operation of the affairs of the
company(ies) or business(es) in which such investment(s) is (are) made.


                                      -1-
<PAGE>   2
         3. EMPLOYER'S COVENANTS

            3.1 Employer shall furnish Employee with such equipment, employees
and services as are necessary to perform Employee's obligations under this
Agreement. Such equipment shall include, at a minimum, one desktop computer
together with all appropriate software programs, one laptop portable computer
with complete remote communications capability, and one cellular telephone.
Employer shall also pay for Employee's membership dues in professional
organizations, the reasonable costs of any seminar attendance or continuing
education requirements of Employee's profession and Employee's subscriptions to
a reasonable number of professional journals.

            3.2 Employer shall reimburse Employee for all reasonable business
expenses incurred by Employee while on Employer's business. Employee shall
maintain such records as will be necessary to enable Employer to properly deduct
such items as business expenses when computing Employer's federal income tax.

         4. COMPENSATION

            4.1 For all services rendered by Employee under this Agreement,
including services, if any, rendered in the capacity as a director of the
Company, Employer will pay Employee a base salary of Ninety Five Thousand
Dollars ($95,000) per year (the "Base Salary"). Employee will be paid this
salary on a semi-monthly basis, minus all lawful and agreed upon payroll
deductions.

            4.2 During the term of this Agreement, Employer's Board of Directors
may authorize additional compensation by way of increases to the Base Salary,
bonus, or otherwise as deemed appropriate. During the term of this Agreement,
Employer's Board of Directors shall periodically review, on a basis not more
frequently than annually, Employee's Base Salary in light of Employee's
performance and the overall performance of Employer for purposes of considering
increases to Employee's annual salary.

            4.3 Because Employer's earnings depend largely upon the performance
and productivity of Employee, Employer's Board of Directors shall annually
review the services rendered by the Employee and, at the sole discretion of the
Board of Directors, may award a bonus in an amount which will recognize
Employee's contributions to profits during that period.


         5. FRINGE BENEFITS

            5.1 During the term of this Agreement, Employee shall be entitled to
participate in all fringe benefits and incentive compensation plans as may be
authorized and adopted from time to time by the Employer and for which Employee
is eligible, including without limitation any and all stock option, stock bonus,
pension, profit sharing, disability, medical, group life insurance, or other
employee benefit plans.

            5.2 Employee shall be entitled to a reasonable number of paid sick
leave days during each calendar year of employment. In determining what is a
reasonable number of days, Employer shall take into consideration previous
periods of disability, the number of days of sick leave taken in the current
year and preceding years, and other factors it deems pertinent. Employer shall
be the sole party to determine the reasonableness of Employee's number of sick
leave days.


                                      -2-
<PAGE>   3
            5.3 Employee shall be entitled to four (4) weeks' paid vacation per
calendar year.

            5.4 Employer shall provide Employee a monthly automobile allowance
of Four Hundred Fifty Dollars ($450). Employer shall provide Employee with a
parking space at Employer's expense.

            5.5 During the term of this Agreement, Employer and Employee shall
arrange for a mutually acceptable term life insurance policy for Employee,
payable to Employee's estate, in the amount of One Million Dollars ($1,000,000);
and Employer shall pay up to 50% of the premium amount of such life insurance
policy provided that such amount does not exceed $1,000.00 annually.

         6. CONFIDENTIAL INFORMATION. As a result of Employee's employment with
Employer, Employee will be acquiring and making use of confidential information
about Employer's business, including without limitation ideas, products,
financial and marketing information about Employer. Employee, for a period of
eighteen (18) months after the termination of this Agreement, will not at any
time, without the express prior written consent of Employer, disclose or
otherwise make known or available to any person, firm, corporation or other
entity other than Employer, or use for his own account, any information
identified by Employer as "confidential."

         7. COVENANT NOT TO COMPETE. In view of the unique value to Employer of
Employee's services, during his employment with Employer, and for a period of
twenty four (24) months after termination of his employment, Employee will not
directly or indirectly: (a) as principal, owner, employee, or agent, engage in
any business involving Internet, Intranet or Extranet based products and
services using relational database techniques and database compilation
techniques for companies located in the United States; (b) solicit for
employment or employ any employee of Employer; and (c) solicit business from
clients of Employer.

         8. SPECIFIC PERFORMANCE. Employee acknowledges that (a) the covenants
set forth in Sections 6 and 7 are essential elements of the transactions
contemplated in this Agreement, that, but for the agreement of Employee to
comply with such covenants, Employer would not have entered into this Agreement,
and that Employee has consulted with, or has had the opportunity to consult
with, counsel and has been advised in all respects concerning the reasonableness
of such covenants as to scope and limit of time; (b) Employer will not have any
adequate remedy at law if Employee violates the terms of Sections 6 and 7 or
fails to perform any of his other obligations hereunder; and (c) Employer shall
have the right, in addition to any other rights it may have, to obtain in any
court of competent jurisdiction temporary, preliminary and permanent injunctive
relief to restrain any breach, threatened breach, or otherwise to specifically
enforce any, of such covenants or any other obligations of Employee if Employee
fails to perform any of his obligations under this Agreement.

         9. TERMINATION. This Agreement will be terminated upon the occurrence
of any one of the following events:


                                      -3-

<PAGE>   4
            9.1 By either party to this Agreement, without cause, upon not less
than ninety days prior written notice, if the date of such notice is within
ninety days of the anniversary of the commencement of the term of this
Agreement, provided however that no such notice shall be effective for any
period prior to the third anniversary of the commencement of the term of this
Agreement.

            9.2 Death of Employee.

            9.3 For cause, where "cause" is defined as a willful dereliction of
duty or conviction of a felony.

         10. EFFECT OF TERMINATION. Upon termination of Employee's employment,
Employer will pay Employee all salary, fringe benefits, bonuses and all other
remuneration which are due and owing to Employee as of the date of termination,
less legal deductions or offsets Employee may owe to Employer for such items as
salary advances or loans. Employee's signature on this Agreement constitutes his
authorization for all such deductions. Employee agrees to return to Employer all
of Employer's property of any kind which may be in Employee's possession. In the
event this Agreement is terminated, the terms and provisions of this Agreement
will also terminate, except for Sections 6, 7 and 8 of this Agreement, which
will survive termination of this Agreement.

         11. MISCELLANEOUS

             11.1 The terms and conditions described in this Agreement
constitute the essential terms and conditions of the employment arrangement
between Employer and Employee, all of which have been voluntarily agreed upon.
There are no other essential terms or conditions of the employment relationship
that are not described within this Agreement, and any change in the essential
terms and conditions of this Agreement must be in writing, signed by both
Employer and Employee to be effective.

             11.2 The invalidity of all or any part of any section of this
Agreement shall not render invalid the remainder of this Agreement or the
remainder of such section. If any provision of this Agreement is so broad as to
be unenforceable, such provision shall be interpreted to be only so broad as is
enforceable. Employee and Employer acknowledge and stipulate that the covenants
set forth in Sections 6, 7, and 8 of this Agreement are fair and reasonably
necessary for the protection of Employer's protectable interests. In the event a
court of competent jurisdiction should decline to enforce any provision of
Sections 6, 7, and 8 as written herein, such provision shall be deemed to be
modified to the minimum extent necessary to render such provision enforceable.

             11.3 Any notice given pursuant to this Agreement will be sufficient
if it is in writing and personally delivered to the party or sent by certified
mail, return receipt requested, addressed to the party at the addresses set
forth below each party's signature. Either party may change his or its address
by giving to the other written notice of such change as provided in this
paragraph.

             11.4 This Agreement is made and will be construed and performed
under the laws of the State of Washington. In the event either party is required
to institute legal action to enforce the provisions of this Agreement, venue
shall be in King County, Washington. In any such legal action, the substantially
prevailing party in such litigation will be entitled to recover reasonable
attorneys' and experts' fees and expenses.


                                      -4-

<PAGE>   5
             11.5 The waiver by Employer of a breach of any provision of this
Agreement by Employee will not operate or be construed as a waiver by Employer
of any subsequent breach by Employee.

             11.6 The captions and headings of the paragraphs of this Agreement
are for convenience and reference only and are not to be used to interpret or
define the provisions hereof.

             11.7 The rights and obligations of Employer under this Agreement
will inure to the benefit of and be binding upon the successors and assigns of
Employer. The rights and obligations of Employee hereunder are nonassignable.
Employer may assign its rights and obligations to any entity without the consent
of Employee.

         DATED May 9, 1997.

EMPLOYEE:                                 fine.com CORPORATION:

/s/ Daniel M. Fine                         /s/ James P. Chamberlin
- ------------------------                  ----------------------------
Daniel M. Fine                            By: James P. Chamberlin, CFO



                                      -5-

<PAGE>   1
                                                                    EXHIBIT 10.4

                              EMPLOYMENT AGREEMENT
                                     Between
                              FINE.COM CORPORATION
                                       And
                              JAMES P. CHAMBERLIN

         This Agreement confirms the terms of the employment relationship
between fine.com Corporation and its successors and assigns ("Employer"), and
James P. Chamberlin ("Employee"). Employee's employment by Employer began in 
July 1995. In light of recent changes in Employer's business, Employee and 
Employer desire to set forth Employee's terms of employment in writing. For 
good and valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties agree as follows:

         1.       TERM OF AGREEMENT. Employee shall be employed by Employer for
a term of three years commencing on the first day of the month following the
closing of the initial public offering underwritten by Coleman and Company
Securities, Inc., as representatives of the Underwriters, unless employment is 
sooner terminated as provided herein. This Agreement thereafter shall be 
automatically renewed for succeeding terms of one (1) year, unless at least 
ninety (90) days prior to the expiration of any term, either party gives 
written notice, pursuant to Section 11.3 of this Agreement, to the other of 
that party's intention not to renew this Agreement.

         2.       POSITION AND DUTIES. Employee will be employed as Chief 
Financial Officer and in this capacity, Employee's responsibilities will 
include, but are not limited to, those duties that may be described in the
Bylaws of Employer or may be defined by the Board of Directors of Employer.

                  2.1      From time to time, Employee may be assigned other
duties in addition to those described above, and Employee's responsibilities may
be modified or expanded at any time by Employer in order to accommodate the
needs of Employer. As Chief Financial Officer of Employer, the hours which
Employee is required to work will vary considerably and will sometimes be more
than forty (40) hours per week. Employee understands that such work in excess of
forty (40) hours per week is a regular and normal part of Employee's
responsibilities for which he is compensated, and does not in any way constitute
overtime for which Employee is entitled to receive additional compensation.

                  2.2      Employee will have the authority to hire and fire
other employees of the company under his supervision.

                  2.3      In addition to his employment responsibilities,
Employee will serve on the Employer's Board of Directors, if elected, and will
assume whatever corporate office said Board of Directors may designate.

                  2.4      Employee shall devote his full-time efforts to his
duties with Employer and Employee shall not directly or indirectly engage or
participate in any activities while employed with Employer that would conflict
with the best interests of Employer.

                  2.5      Employee's obligation to devote his full-time
attention and energy to the business of Employer shall not be construed as
preventing Employee from investing his assets so long as any such investment
will not require any services on the part of Employee in the operation of the
affairs of the company(ies) or business(es) in which such investment(s) is (are)
made.


                                      -1-
<PAGE>   2

         3.       EMPLOYER'S COVENANTS

                  3.1      Employer shall furnish Employee with such equipment,
employees and services as are necessary to perform Employee's obligations under
this Agreement. Such equipment shall include, at a minimum, one desktop computer
together with all appropriate software programs, one laptop portable computer
with complete remote communications capability, and one cellular telephone.
Employer shall also pay for Employee's membership dues in professional
organizations, the reasonable costs of any seminar attendance or continuing
education requirements of Employee's profession and Employee's subscriptions to
a reasonable number of professional journals.

                  3.2      Employer shall reimburse Employee for all reasonable
business expenses incurred by Employee while on Employer's business. Employee
shall maintain such records as will be necessary to enable Employer to properly
deduct such items as business expenses when computing Employer's federal income
tax.

         4.       COMPENSATION

                  4.1      For all services rendered by Employee under this
Agreement, including services, if any, rendered in the capacity as a director of
the Company, Employer will pay Employee a base salary of Ninety Thousand Dollars
($90,000) per year (the "Base Salary"). Employee will be paid this salary on a
semi-monthly basis, minus all lawful and agreed upon payroll deductions.

                  4.2      During the term of this Agreement, Employer's Board
of Directors may authorize additional compensation by way of increases to the
Base Salary, bonus, or otherwise as deemed appropriate. During the term of this
Agreement, Employer's Board of Directors shall periodically review, on a basis
not more frequently than annually, Employee's Base Salary in light of Employee's
performance and the overall performance of Employer for purposes of considering
increases to Employee's annual salary.

                  4.3      Because Employer's earnings depend largely upon the
performance and productivity of Employee, Employer's Board of Directors shall
annually review the services rendered by the Employee and, at the sole
discretion of the Board of Directors, may award a bonus in an amount which will
recognize Employee's contributions to profits during that period.

         5.       FRINGE BENEFITS

                  5.1      During the term of this Agreement, Employee shall be
entitled to participate in all fringe benefits and incentive compensation plans
as may be authorized and adopted from time to time by the Employer and for which
Employee is eligible, including without limitation any and all stock option,
stock bonus, pension, profit sharing, disability, medical, group life insurance,
or other employee benefit plans.

                  5.2      Employee shall be entitled to a reasonable number of
paid sick leave days during each calendar year of employment. In determining
what is a reasonable number of days, Employer shall take into consideration
previous periods of disability, the number of days of sick leave taken in the
current year and preceding years, and other factors it deems pertinent. Employer
shall be the sole party to determine the reasonableness of Employee's number of
sick leave days.


                                      -2-
<PAGE>   3

                  5.3      Employee shall be entitled to four (4) weeks' paid
vacation per calendar year.

                  5.4      Employer shall provide Employee a monthly automobile
allowance of Four Hundred Fifty Dollars ($450). Employer shall provide Employee
with a parking space at Employer's expense.

                  5.5      During the term of this Agreement, Employer and
Employee shall arrange for a mutually acceptable life term insurance policy for
Employee, payable to Employee's estate, in the amount of One Million Dollars
($1,000,000), and Employer shall pay up to 50% of the premium amount of such
life insurance policy provided that such amount does not exceed $1,000.00
annually.

         6.       CONFIDENTIAL INFORMATION. As a result of Employee's employment
with Employer, Employee will be acquiring and making use of confidential
information about Employer's business, including without limitation ideas,
products, financial and marketing information about Employer. Employee, for a
period of eighteen (18) months after the termination of this Agreement, will not
at any time, without the express prior written consent of Employer, disclose or
otherwise make known or available to any person, firm, corporation or other
entity other than Employer, or use for his own account, any information
identified by Employer as "confidential."

         7.       COVENANT NOT TO COMPETE. In view of the unique value to
Employer of Employee's services, during his employment with Employer, and for a
period of twenty four (24) months after termination of his employment, Employee
will not directly or indirectly: (a) as principal, owner, employee, or agent,
engage in any business involving Internet, Intranet or Extranet based products
and services using relational database techniques and database compilation
techniques for companies located in the United States; (b) solicit for
employment or employ any employee of Employer; and (c) solicit business from
clients of Employer.

         8.       SPECIFIC PERFORMANCE. Employee acknowledges that (a) the
covenants set forth in Sections 6 and 7 are essential elements of the
transactions contemplated in this Agreement, that, but for the agreement of
Employee to comply with such covenants, Employer would not have entered into
this Agreement, and that Employee has consulted with, or has had the opportunity
to consult with, counsel and has been advised in all respects concerning the
reasonableness of such covenants as to scope and limit of time; (b) Employer
will not have any adequate remedy at law if Employee violates the terms of
Sections 6 and 7 or fails to perform any of his other obligations hereunder; and
(c) Employer shall have the right, in addition to any other rights it may have,
to obtain in any court of competent jurisdiction temporary, preliminary and
permanent injunctive relief to restrain any breach, threatened breach, or
otherwise to specifically enforce any, of such covenants or any other
obligations of Employee if Employee fails to perform any of his obligations
under this Agreement.

         9.       TERMINATION. This Agreement will be terminated upon the
occurrence of any one of the following events:


                                      -3-
<PAGE>   4

                  9.1      By either party to this Agreement, without cause,
upon not less than ninety days prior written notice, if the date of such notice
is within ninety days of the anniversary of the commencement of the term of this
Agreement, provided however that no such notice shall be effective for any
period prior to the third anniversary of the commencement of the term of this
Agreement.

                  9.2      Death of Employee.

                  9.3      For cause, where "cause" is defined as a willful
dereliction of duty or conviction of a felony.

         10.      EFFECT OF TERMINATION. Upon termination of Employee's
employment, Employer will pay Employee all salary, fringe benefits, bonuses and
all other remuneration which are due and owing to Employee as of the date of
termination, less legal deductions or offsets Employee may owe to Employer for
such items as salary advances or loans. Employee's signature on this Agreement
constitutes his authorization for all such deductions. Employee agrees to return
to Employer all of Employer's property of any kind which may be in Employee's
possession. In the event this Agreement is terminated, the terms and provisions
of this Agreement will also terminate, except for Sections 6, 7 and 8 of this
Agreement, which will survive termination of this Agreement.

         11.      MISCELLANEOUS

                  11.1     The terms and conditions described in this Agreement
constitute the essential terms and conditions of the employment arrangement
between Employer and Employee, all of which have been voluntarily agreed upon.
There are no other essential terms or conditions of the employment relationship
that are not described within this Agreement, and any change in the essential
terms and conditions of this Agreement must be in writing, signed by both
Employer and Employee to be effective.

                  11.2     The invalidity of all or any part of any section of
this Agreement shall not render invalid the remainder of this Agreement or the
remainder of such section. If any provision of this Agreement is so broad as to
be unenforceable, such provision shall be interpreted to be only so broad as is
enforceable. Employee and Employer acknowledge and stipulate that the covenants
set forth in Sections 6, 7, and 8 of this Agreement are fair and reasonably
necessary for the protection of Employer's protectable interests. In the event a
court of competent jurisdiction should decline to enforce any provision of
Sections 6, 7, and 8 as written herein, such provision shall be deemed to be
modified to the minimum extent necessary to render such provision enforceable.

                  11.3     Any notice given pursuant to this Agreement will be
sufficient if it is in writing and personally delivered to the party or sent by
certified mail, return receipt requested, addressed to the party at the
addresses set forth below each party's signature. Either party may change his or
its address by giving to the other written notice of such change as provided in
this paragraph.

                  11.4     This Agreement is made and will be construed and
performed under the laws of the State of Washington. In the event either party
is required to institute legal action to enforce the provisions of this
Agreement, venue shall be in King County, Washington. In any such legal action,
the substantially prevailing party in such litigation will be entitled to
recover reasonable attorneys' and experts' fees and expenses.


                                      -4-
<PAGE>   5

                  11.5     The waiver by Employer of a breach of any provision
of this Agreement by Employee will not operate or be construed as a waiver by
Employer of any subsequent breach by Employee.

                  11.6     The captions and headings of the paragraphs of this
Agreement are for convenience and reference only and are not to be used to
interpret or define the provisions hereof.

                  11.7     The rights and obligations of Employer under this
Agreement will inure to the benefit of and be binding upon the successors and
assigns of Employer. The rights and obligations of Employee hereunder are
nonassignable. Employer may assign its rights and obligations to any entity
without the consent of Employee.

         DATED May 9, 1997.

EMPLOYEE:                                       fine.com CORPORATION:


/s/ James P. Chamberlin                         /s/ Daniel M. Fine
- ------------------------                        ------------------------
James P. Chamberlin                             By: Daniel M. Fine, CEO


                                      -5-

<PAGE>   1
                                                                   EXHIBIT 10.5F


                               COMMERCIAL GUARANTY

BORROWER: FINE.COM CORPORATION       LENDER:  U.S. BANK OF WASHINGTON, NATIONAL
          1109 FIRST AVE., SUITE 212            ASSOCIATION
          SEATTLE, WA  98101                  SOUTH CORPORATE FINANCIAL CENTER
                                              C/O 1420 - 5TH AVE.
                                              WWH 470
                                              SEATTLE, WA  98101

GUARANTOR:  DANIEL FINE

===============================================================================

AMOUNT OF GUARANTY.  The amount of this Guaranty is Unlimited.

CONTINUING UNLIMITED GUARANTY. For good and valuable consideration, DANIEL FINE
("Guarantor") absolutely and unconditionally guarantees and promises to pay to
U.S. BANK OF WASHINGTON, NATIONAL ASSOCIATION ("Lender") or its order, on
demand, in legal tender of the United States of America, the Indebtedness (as
that term is defined below) of FINE.COM CORPORATION ("Borrower") to Lender on
the terms and conditions set forth in this Guaranty. Under this Guaranty, the
liability of Guarantor is unlimited and the obligations of Guarantor are
continuing.

DEFINITIONS.  The following words shall have the following  meanings when used
in this Guaranty:

      BORROWER.  The word "Borrower" means FINE.COM CORPORATION.

      GUARANTOR.  The word "Guarantor" means DANIEL FINE.

      GUARANTY.  The word  "Guaranty"  means this  Guaranty  made by Guarantor
      for the benefit of Lender dated March 22, 1996.

      INDEBTEDNESS. The word "Indebtedness" is used in its most comprehensive
      sense and means and includes any and all of Borrower's liabilities,
      obligations, debts, and indebtedness to Lender, now existing or
      hereinafter incurred or created, including, without limitation, all loans,
      advances, interest, costs, debts, overdraft indebtedness, credit card
      indebtedness, lease obligations, other obligations, and liabilities of
      Borrower, or any of them, and any present or future judgments against
      Borrower, or any of them; and whether any such indebtedness is voluntarily
      or involuntarily incurred, due or not due, absolute or contingent,
      liquidated or unliquidated, determined or undetermined; whether Borrower
      may be liable individually or jointly with others, or primarily or
      secondarily, or as guarantor or surety; whether recovery on the
      indebtedness may be or may become barred or unenforceable against Borrower
      for any reason whatsoever, and whether the indebtedness arises from
      transactions which may be voidable on account of infancy, insanity, ultra
      vires, or otherwise.

      LENDER.  The word  "Lender"  means  U.S.  BANK OF  WASHINGTON,  NATIONAL
      ASSOCIATION, its successors and assigns.

      RELATED DOCUMENTS. The words "Related Documents" mean and include without
      limitations all promissory notes, credit agreements, loan agreements,
      environmental agreements, guaranties, security agreements, mortgages,
      deeds of trust, and all other instruments, agreements and documents,
      whether now or hereafter existing, executed in connection with the
      indebtedness.
<PAGE>   2

NATURE OF GUARANTY. Guarantor's liability under this Guaranty shall be open and
continuous for so long as this Guaranty remains in force. Guarantor intends to
guarantee at all times the performance and prompt payment when due, whether at
maturity or earlier by reason of acceleration or otherwise, of all indebtedness.
Accordingly, no payments made upon the indebtedness will discharge or diminish
the continuing liability of Guarantor in connection with any remaining portions
of the indebtedness or any of the indebtedness which subsequently arises or is
thereafter incurred or contracted.

DURATION OF GUARANTY. This Guaranty will take effect when received by Lender
without the necessity of any acceptance by Lender, or any notice to Guarantor or
to Borrower, and will continue in full force until all indebtedness incurred or
contracted before receipt by Lender of any notice of revocation shall have been
fully and finally paid and satisfied and all other obligations of Guarantor
under this Guaranty shall have been performed in full. If Guarantor elects to
revoke this Guaranty, Guarantor may only do so in writing. Guarantor's written
notice of revocation must be delivered to Lender at the address of Lender listed
above of such other place as Lender may designate in writing. Written revocation
of this Guaranty will apply only to advances or new indebtedness created after
actual receipt by Lender of Guarantor's written revocation. For this purpose and
without limitation, the term "new indebtedness" does not include indebtedness
which at the time of notice of revocation is contingent, unliquidated,
undetermined or not due and which later becomes absolute, liquidated, determined
or due. This Guaranty will continue to bind Guarantor for all indebtedness
incurred by Borrower or committed by Lender prior to receipt of Guarantor's
written notice of revocation, including any extensions, renewals, substitutions
or modifications of the indebtedness. All renewals, extensions, substitutions,
and modifications of the indebtedness granted after Guarantor's revocation, are
contemplated under this Guaranty and, specifically will not be considered to be
new indebtedness. This Guaranty shall bind the estate of Guarantor as to
indebtedness created both before and after the death or incapacity of Guarantor,
regardless of Lender's actual notice of Guarantor's death. Subject to the
foregoing, Guarantor's executor or administrator or other legal representative
may terminate this Guaranty in the same manner in which Guarantor might have
terminated it and with the same effect. Release or any other guarantor or
termination of any other guaranty of the indebtedness shall not affect the
liability of Guarantor under this Guaranty. A revocation received by Lender from
any one or more Guarantors shall not affect the liability of any remaining
Guarantors under this Guaranty. IT IS ANTICIPATED THAT FLUCTUATIONS MAY OCCUR IN
THE AGGREGATE AMOUNT OF INDEBTEDNESS COVERED BY THIS GUARANTY, AND IT IS
SPECIFICALLY ACKNOWLEDGED AND AGREED BY GUARANTOR THAT REDUCTIONS IN THE AMOUNT
OF INDEBTEDNESS, EVENT TO ZERO DOLLARS ($0.00), PRIOR TO WRITTEN REVOCATION OF
THIS GUARANTY BY GUARANTOR SHALL NOT CONSTITUTE A TERMINATION OF THIS GUARANTY.
THIS GUARANTY IS BINDING UPON GUARANTOR AND GUARANTOR'S HEIRS, SUCCESSORS AND
ASSIGNS SO LONG AS ANY OF THE GUARANTEED INDEBTEDNESS REMAINS UNPAID AND EVEN
THOUGH THE INDEBTEDNESS GUARANTEED MAY FROM TIME TOM TIME BE ZERO DOLLARS
($0.00).

GUARANTOR'S AUTHORIZATION TO LENDER. GUARANTOR AUTHORIZES LENDER, EITHER BEFORE
OR AFTER ANY REVOCATION HEREOF, WITHOUT NOTICE OR DEMAND AND WITHOUT LESSENING
GUARANTOR'S LIABILITY UNDER THIS GUARANTY, FROM TIME TO TIME: (A) PRIOR TO
REVOCATION AS SET FORTH ABOVE, TO MAKE ONE OR MORE ADDITIONAL SECURED OR
UNSECURED LOANS TO BORROWER, TO LEASE EQUIPMENT OR OTHER GOODS TO BORROWER, OR
OTHERWISE TO EXTEND ADDITIONAL CREDIT TO BORROWER; (B) TO ALTER, COMPROMISE,
RENEW, EXTEND, ACCELERATE, OR OTHERWISE CHANGE ONE OR MORE TIMES THE TIME FOR
PAYMENT OR OTHER TERMS OF THE INDEBTEDNESS OR ANY PART OF THE INDEBTEDNESS,
INCLUDING INCREASES AND DECREASES OF THE RATE OF INTEREST ON THE INDEBTEDNESS;
EXTENSIONS MAY BE REPEATED AND MAY BE FOR LONGER THAN THE ORIGINAL LOAN TERM;
(C) TAKE AND HOLD SECURITY FOR THE PAYMENT OF THIS GUARANTY OR THE INDEBTEDNESS,
AND EXCHANGE, ENFORCE, WAIVE, SUBORDINATE, FALL OR DECIDE NOT TO PERFECT, AND
RELEASE ANY SUCH SECURITY, WITH OR WITHOUT THE SUBSTITUTION OF NEW COLLATERAL;
(D) TO RELEASE, SUBSTITUTE, AGREE NOT TO SUE, OR DEAL WITH ANY ONE OR MORE OF
BORROWER'S SURETIES, ENDORSERS, OR OTHER GUARANTORS ON ANY TERMS OR IN ANY
MANNER LENDER MAY CHOOSE; (E) TO DETERMINE HOW, WHEN AND WHAT APPLICATION OF
PAYMENTS AND CREDITS SHALL BE MADE ON THE INDEBTEDNESS (F) TO APPLY SUCH
SECURITY AND DIRECT THE ORDER OR MANNER OF SALE THEREOF, INCLUDING WITHOUT
LIMITATION, ANY NONJUDICIAL SALE PERMITTED BY THE TERMS OF THE CONTROLLING
SECURITY AGREEMENT OR DEED OF TRUST, AS LENDER IN ITS DISCRETION MAY DETERMINE;
(G) TO SELL, TRANSFER, ASSIGN, OR GRANT PARTICIPATIONS IN ALL OR ANY PART OF THE
INDEBTEDNESS; AND (H) TO ASSIGN OR TRANSFER THIS GUARANTY IN WHOLE OR IN PART.
<PAGE>   3

GUARANTOR'S REPRESENTATIONS AND WARRANTIES. Guarantor represents and warrants to
Lender that (a) no representations or agreements of any kind have been made to
Guarantor which would limit or qualify in way the terms of this Guaranty; (b)
this Guaranty is executed at Borrower's request and not at the request of
Lender; (c) Guarantor has not and will not, without the prior written consent of
Lender, sell, lease, assign, encumber, hypothecate, transfer, or otherwise
dispose of all or substantially all of Guarantor's assets, or any interest
therein; (d) Lender has made no representation to Guarantor as to the
creditworthiness of Borrower; (e) upon Lender's request, Guarantor will provide
to Lender financial and credit information in form acceptable to Lender, and all
such financial information provided to Lender is true and correct in all
material respects and fairly presents the financial condition of Guarantor as of
the dates thereof, and no material adverse change has occurred in the financial
condition of Guarantor since the date of the financial statement; and (f)
Guarantor has established adequate means of obtaining from Borrower on a
continuing basis information regarding Borrower's financial condition. Guarantor
agrees to keep adequately informed from such means of any facts, events, or
circumstances which might in any way affect Guarantor's risk under the Guaranty,
and Guarantor further agrees that, absent a request for information, Lender
shall have no obligation to disclose to Guarantor any information or documents
acquired by Lender in the course of its relationship with Borrower.

GUARANTOR'S WAIVERS. Except as prohibited by applicable law, Guarantor waives
any right to require Lender (a) to continue lending money or to extend other
credit to Borrower; (b) to make any presentment, protest, demand, or notice of
any kind, including notice of any nonpayment of the indebtedness or of any
nonpayment related to any collateral, or notice of any action or nonaction on
the part of Borrower, Lender, any surety, endorser, or other guarantor in
connection with the indebtedness or in connection with the creation of new or
additional loans or obligations; (c) to resort for payment or to proceed
directly or at once against any person, including Borrower or any other
guarantor; (d) to proceed directly against or exhaust any collateral held by
Lender from Borrower, any other guarantor, or any other person; (e) to pursue
any other remedy within Lender's power; or (f) commit any act or omission of any
kind, or at any time, with respect to any matter whatsoever.

If now or hereafter (a) Borrower shall be or become insolvent, and (b) the
indebtedness shall not at all times until paid be fully secured by collateral
pledged by borrower, Guarantor hereby forever waives and relinquishes in favor
of Lender and borrower, and their respective successors, any claim or right to
payment Guarantor may now have or hereafter have or acquire against Borrower, by
subrogation or otherwise, so that at no time shall Guarantor be or become a
"creditor" of Borrower within the meaning of 11 U.S.C. Section 547(b), or any
successor provision of the Federal bankruptcy laws.

Guarantor also waives any and all rights or defenses arising by reason of (a)
any "one action" or "anti-deficiency" law or any other law which may prevent
lender from bringing any action, including a claim for deficiency, against
Guarantor, before or after Lender's commencement or completion of any
foreclosure action, either judicially or by exercise of a power of sale; (b) any
election of remedies by Lender which destroys or otherwise adversely affects
Guarantor's subrogation rights or Guarantor's rights to proceed against Borrower
for reimbursement, including without limitation, any loss of rights guarantor
may suffer by reason of any law limiting, qualifying, or discharging the
Indebtedness; (c) any disability or other defense of Borrower of any other
guarantor, or of any other person, or by reason of the cessation of borrower's
liability from any cause whatsoever, other than payment in full in legal tender,
of the Indebtedness; (d) any right to claim discharge of the Indebtedness on the
basis of unjustified impairment of any collateral for the indebtedness; (e) any
statute of limitations, if at any time any action or suit brought by Lender
against Guarantor is commenced there is outstanding Indebtedness of Borrower to
Lender which is not barred by any applicable statute of limitations; or (f) any
defenses given to guarantors at law or in equity other than actual payment and
performance of the indebtedness. If payment is made by Borrower, whether
voluntarily or otherwise, or by any third party, on the Indebtedness and
thereafter Lender is forced to remit the amount of that payment to Borrower's
trustee in bankruptcy or to any similar person under any federal or state
bankruptcy law or law for the relief of debtors, the Indebtedness shall be
considered unpaid for the purpose of enforcement of this Guaranty.

Guarantor further waives and agrees not to assert or claim at any time any
deductions to the amount guaranteed under this Guaranty for any claim of setoff,
counterclaim, counter demand, recoupment or similar right, whether such claim,
demand or right may be asserted by the Borrower, the Guarantor, or both.
<PAGE>   4

GUARANTOR'S UNDERSTANDING WITH RESPECT TO WAIVERS. Guarantor warrants and agrees
that each of the waivers set forth above is made with Guarantor's full knowledge
of its significance and consequences and that, under the circumstances, the
waivers are reasonable and not contrary to public policy or law. If any such
waiver is determined to be contrary to any applicable law or public policy, such
waiver shall be effective only to the extent permitted by law or public policy.

LENDER'S RIGHT OF SETOFF. In addition to all liens upon and rights of setoff
against the moneys, securities or other property of Guarantor given to Lender by
law, Lender shall have, with respect to Guarantor's obligations to Lender under
this Guaranty and to the extent permitted by law, a contractual possessory
security interest in and a right of setoff against, and Guarantor hereby
assigns, conveys, delivers, pledges and transfers to Lender all of Guarantor's
right, title and interest in and to, all deposits, moneys, securities and other
property of Guarantor now or hereafter in the possession of or on deposit with
Lender, whether held in a general or special account or deposit, whether held
jointly with someone else, or whether held for safekeeping or otherwise,
excluding however, all IRS, Keogh and trust accounts. Every such security
interest and right of setoff may be exercised without demand upon or notice to
Guarantor. No security interest or right of setoff shall be deemed to have been
waived by any act or conduct on the part of Lender or by any neglect to exercise
such right of setoff or to enforce such security interest or by any delay in so
doing. Every right of setoff and security interest shall continue in full force
and effect until such right of setoff or security interest is specifically
waived or released by an instrument in writing executed by Lender.

SUBORDINATION OF BORROWER'S DEBTS TO GUARANTOR. Guarantor agrees that the
Indebtedness of Borrower to Lender, whether now existing or hereafter created,
shall be prior to any claim that Guarantor may now have or hereafter acquire
against Borrower, whether or not Borrower becomes insolvent. Guarantor hereby
expressly subordinates any claim Guarantor may have against Borrower, upon any
account whatsoever, to any claim that Lender may now or hereafter have against
Borrower. In the event of insolvency and consequent liquidation of the assets of
Borrower, through bankruptcy, by an assignment for the benefit of creditors, by
voluntary liquidation or otherwise, the assets of Borrower applicable to the
payment of the claims of both Lender and Guarantor shall be paid to Lender and
shall be first applied by Lender to the Indebtedness of Borrower to Lender.
Guarantor does hereby assign to Lender all claims which it may have or acquire
against Borrower or against any assignee or trustee in bankruptcy of Borrower;
provided however, that such assignment shall be effective only for the purpose
of assuring to Lender full payment in legal tender of the Indebtedness. If
Lender so requests, any notes or credit agreements now or hereafter evidencing
any debts or obligations of Borrower to Guarantor shall be marked with a legend
that the same are subject to this Guaranty and shall be delivered to Lender.
Guarantor agrees, and Lender hereby is authorized, in the name of Guarantor,
from time to time to execute and file financing statements and continuation
statements and to execute such other documents and to take such other actions as
Lender deems necessary or appropriate to perfect, preserve and enforce its
rights under this Guaranty.

MISCELLANEOUS  PROVISIONS.  The following miscellaneous  provisions are a part
of this Guaranty:

      AMENDMENTS. This Guaranty, together with any Related Documents,
      constitutes the entire understanding and agreement of the parties as to
      the matters set forth in this Guaranty. No alteration of or amendment to
      this Guaranty shall be effective unless given in writing and signed by the
      party or parties sought to be charged or bound by the alteration or
      amendment.

      APPLICABLE LAW. This Guaranty has been delivered to Lender and accepted by
      Lender in the State of Washington. If there is a lawsuit, Guarantor agrees
      upon Lender's request to submit to the jurisdiction of the courts of King
      County, State of Washington. Subject to the provisions on arbitration,
      this Guaranty shall be governed by and construed in accordance with the
      laws of the State of Washington.

      ARBITRATION. LENDER AND GUARANTOR AGREE THAT ALL DISPUTES, CLAIMS AND
      CONTROVERSIES BETWEEN THEM, WHETHER INDIVIDUAL, JOINT, OR CLASS IN NATURE,
      ARISING FROM THIS GUARANTY OR OTHERWISE, INCLUDING WITHOUT LIMITATION,
      CONTRACT AND TORT DISPUTES, SHALL BE ARBITRATED PURSUANT TO THE RULES OF
      THE AMERICAN ARBITRATION ASSOCIATION, UPON THE REQUEST OF EITHER PARTY. No
      act to take or dispose of any Collateral shall constitute a waiver of this
      arbitration agreement or be prohibited by this arbitration 
<PAGE>   5

      agreement. This includes, without limitation, obtaining injunctive relief
      or a temporary restraining order; invoking a power of sale under any deed
      of trust or mortgage; obtaining a writ of attachment or imposition of a
      receiver; or exercising any rights relating to personal property,
      including taking or disposing of such property with or without judicial
      process pursuant to Article 9 of the Uniform Commercial Code. Any
      disputes, claims or controversies concerning the lawfulness or
      reasonableness of any act, or exercise of any right, concerning any
      Collateral, including any claim to rescind, reform or otherwise modify any
      agreement relating to the Collateral, shall also be arbitrated; provided
      however, that no arbitrator shall have the right or the power to enjoin or
      restrain any act of any party. Judgment upon any award rendered by any
      arbitrator may be entered in any court having jurisdiction. Nothing in
      this Guaranty shall preclude any party from seeking equitable relief from
      a court of competent jurisdiction. The statute of limitations, estoppel,
      waiver, laches, and similar doctrines which would otherwise be applicable
      in an action brought by a party shall be applicable in any arbitration
      proceeding, and the commencement of an arbitration proceeding shall be
      deemed the commencement of an action for these purposes. The Federal
      Arbitration Act shall apply to the construction, interpretation and
      enforcement of this arbitration provision.

      ATTORNEYS' FEES; EXPENSES. Guarantor agrees to pay upon demand all of
      Lender's costs and expenses, including attorneys' fees and Lender's legal
      expenses incurred in connection with the enforcement of this Guaranty.
      Lender may pay someone else to help enforce this Guaranty, and Guarantor
      shall pay the costs and expenses of such enforcement. Costs and expenses
      include Lender's attorneys' fees and legal expenses whether or not there
      is a lawsuit, including attorneys' fees and legal expenses for bankruptcy
      proceedings (and including efforts to modify or vacate any automatic stay
      or injunction), appeals, and any anticipated post-judgment collection
      services. Guarantor also shall pay all court costs and such additional
      fees as may be directed by the court.

      NOTICES. All notices required to be given by either party to the other
      under this Guaranty shall be in writing, may be sent by telefacsimile,
      and, except for revocation notices by Guarantor, shall be effective when
      actually delivered or when deposited with a nationally recognized
      overnight courier, or when deposited in the U.S. mail, first class postage
      prepaid, addressed to the party to whom the notice is to be given at the
      address shown above or to such other addresses as either party may
      designate to the other in writing. All revocation notices by Guarantor
      shall be in writing and shall be effective only upon delivery to Lender as
      provided above in the section titled "DURATION OF GUARANTY." If there is
      more than one Guarantor, notice to any Guarantor will constitute notice to
      all Guarantors. For notice purposes, Guarantor agrees to keep lender
      informed at all times of Guarantor's current address.

      INTERPRETATION. In all cases where there is more than one Borrower or
      Guarantor, then all words used in this Guaranty in the singular shall be
      deemed to have been used in the plural where the context and construction
      so require; and where there is more than one borrower named in this
      Guaranty or when this Guaranty is executed by more than one Guarantor, the
      words "Borrower" and "Guarantor" respectively shall mean all and any one
      or more of them. The words "Guarantor," "Borrower," and "Lender" include
      the heirs, successors, assigns, and transferees of each of them. Caption
      headings in this Guaranty are for convenience purposes only and are not to
      be used to interpret or define the provisions of this Guaranty. If a court
      of competent jurisdiction finds any provision of this Guaranty to be
      invalid or unenforceable as to any other persons or circumstances, and all
      provisions of this Guaranty in all other respects shall remain valid and
      enforceable. If any one or more of Borrower or Guarantor are corporations
      or partnerships, it is not necessary for Lender to inquire into the powers
      of Borrower or Guarantor or of the officers, directors, partners, or
      agents acting or purporting to act on their behalf, and any Indebtedness
      made or created in reliance upon the professed exercise of such powers
      shall be guaranteed under this Guaranty.

      WAIVER. Lender shall not be deemed to have waived any rights under this
      Guaranty unless such waiver is given in writing and signed by Lender. No
      delay or omission on the part of Lender in exercising any right shall
      operate as a waiver of such right or any other right. A wavier by Lender
      of a provision of this Guaranty shall not prejudice or constitute a waiver
      of Lender's right otherwise to demand strict compliance with that
      provision or any other provision of this Guaranty. No prior waiver by
      lender, nor any course of dealing between lender and Guarantor, shall
      constitute a waiver of any of Lender's rights or of any of
<PAGE>   6

      Guarantor's obligations as to any future transactions. Whenever the
      consent of Lender is required under this Guaranty, the granting of such
      consent by Lender in any instance shall not constitute continuing consent
      to subsequent instances where such consent is required and in all cases
      such consent may be granted or withheld in the sole discretion of Lender.

STATUTE OF FRAUDS  DISCLOSURE.  ORAL  AGREEMENTS OR ORAL  COMMITMENTS  TO LOAN
MONEY,  EXTEND CREDIT,  OR TO FORBEAR FROM  ENFORCING  REPAYMENT OF A DEBT ARE
NOT ENFORCEABLE UNDER WASHINGTON LAW.

EACH UNDERSIGNED GUARANTOR ACKNOWLEDGES HAVING READ ALL THE PROVISIONS OF THIS
GUARANTY AND AGREES TO ITS TERMS. IN ADDITION, EACH GUARANTOR UNDERSTANDS THAT
THIS GUARANTY IS EFFECTIVE UPON GUARANTOR'S EXECUTION AND DELIVERY OF THIS
GUARANTY TO LENDER AND THAT THE GUARANTY WILL CONTINUE UNTIL TERMINATED IN THE
MANNER SET FORTH IN THE SECTION TITLED "DURATION OF GUARANTY." NO FORMAL
ACCEPTANCE BY LENDER IS NECESSARY TO MAKE THIS GUARANTY EFFECTIVE. THIS GUARANTY
IS DATED MARCH 22, 1996.

GUARANTOR:



By:   /s/ Daniel M. Fine
   -------------------------------
      Daniel M. Fine


LENDER:

U.S. BANK OF WASHINGTON, NATIONAL ASSOCIATION


By:   /s/
   ----------------------------
     Authorized Officer

<PAGE>   1




                                                                   EXHIBIT 10.7A

                               PROMISSORY NOTE


$13,666.67                                                        May 29, 1997
                                                           Seattle, Washington

      FOR VALUE RECEIVED, Daniel M. Fine ("Maker"), promises to pay to the order
of fine.com Corporation, a Washington corporation ("Payee"), the principal sum
of Thirteen Thousand Six Hundred Sixty-Six Dollars and Sixty-Seven cents
($13,666.67), with interest thereon from the date hereof, at the rate of nine
percent (9%) per annum. Principal and interest shall be payable in lawful money
of the United States, at such place as any holder hereof may designate in
writing.

      Principal and interest shall be due and payable in one lump-sum payment on
January 31, 1998. Maker shall have the right, upon payment of all accrued
interest to the date of payment, to prepay at any time in advance of maturity,
without premium or penalty, all or any part of the principal amount of this
Note.

      It is the intent of Maker and Payee to comply at all times with the usury
and other applicable United States federal laws or laws of the State of
Washington (to the extent not preempted by federal law, if any) now or hereafter
governing the interest payable on this Note, to the extent any of the same are
applicable hereto. If the laws of the State of Washington or the United States
are revised, repealed, or judicially interpreted so as to render usurious any
amount called for under this Note, or any other instrument contracted for,
charged, taken, reserved, or received with respect to the indebtedness evidenced
hereby, or if any prepayment by Maker results in Maker's having paid any
interest in excess of that permitted by law, then it is Maker's and Payee's
intent that, notwithstanding any provision to the contrary contained in this
Note (a) all excess amounts theretofore collected by Payee be refunded to Maker,
and (b) the provisions of this Note immediately be deemed reformed, and the
amount thereafter collectible hereunder and thereunder reduced, without
necessity of the execution of any new document, so as to comply with the then
applicable law.

      This Note is to be construed in all respects and enforced according to the
laws of the State of Washington. Maker expressly waives diligence, presentment,
demand, protest, notice of any kind whatsoever.

      ORAL AGREEMENTS OR ORAL COMMITMENTS TO LOAN MONEY,  EXTEND CREDIT, OR TO
FOREBEAR  FROM  ENFORCING  REPAYMENT  OF A  DEBT  ARE  NOT  ENFORCEABLE  UNDER
WASHINGTON LAW.

      EXECUTED this 29th day of May, 1997.



                                          /s/ Daniel M. Fine
                                      -------------------------------
                                      Daniel M. Fine


<PAGE>   1




                                                                   EXHIBIT 10.7B

                               PROMISSORY NOTE


$13,333.33                                                        May 29, 1997
                                                           Seattle, Washington

      FOR VALUE RECEIVED, James P. Chamberlin ("Maker"), promises to pay to the
order of fine.com Corporation, a Washington corporation ("Payee"), the principal
sum of Thirteen Thousand Three Hundred Thirty-Three Dollars and Thirty-Three
cents ($13,333.33), with interest thereon from the date hereof, at the rate of
nine percent (9%) per annum. Principal and interest shall be payable in lawful
money of the United States, at such place as any holder hereof may designate in
writing.

      Principal and interest shall be due and payable in one lump-sum payment on
January 31, 1998. Maker shall have the right, upon payment of all accrued
interest to the date of payment, to prepay at any time in advance of maturity,
without premium or penalty, all or any part of the principal amount of this
Note.

      It is the intent of Maker and Payee to comply at all times with the usury
and other applicable United States federal laws or laws of the State of
Washington (to the extent not preempted by federal law, if any) now or hereafter
governing the interest payable on this Note, to the extent any of the same are
applicable hereto. If the laws of the State of Washington or the United States
are revised, repealed, or judicially interpreted so as to render usurious any
amount called for under this Note, or any other instrument contracted for,
charged, taken, reserved, or received with respect to the indebtedness evidenced
hereby, or if any prepayment by Maker results in Maker's having paid any
interest in excess of that permitted by law, then it is Maker's and Payee's
intent that, notwithstanding any provision to the contrary contained in this
Note (a) all excess amounts theretofore collected by Payee be refunded to Maker,
and (b) the provisions of this Note immediately be deemed reformed, and the
amount thereafter collectible hereunder and thereunder reduced, without
necessity of the execution of any new document, so as to comply with the then
applicable law.

      This Note is to be construed in all respects and enforced according to the
laws of the State of Washington. Maker expressly waives diligence, presentment,
demand, protest, notice of any kind whatsoever.

      ORAL AGREEMENTS OR ORAL COMMITMENTS TO LOAN MONEY,  EXTEND CREDIT, OR TO
FOREBEAR  FROM  ENFORCING  REPAYMENT  OF A  DEBT  ARE  NOT  ENFORCEABLE  UNDER
WASHINGTON LAW.

      EXECUTED this 29th day of May, 1997.



                                          /s/ James P. Chamberlin
                                      -------------------------------
                                      James P. Chamberlin

<PAGE>   1
                                                             EXHIBIT 11.1



             STATEMENT REGARDING COMPUTATION OF NET INCOME PER SHARE


<TABLE>
<CAPTION>
                                                                   FISCAL YEAR ENDED                 THREE MONTHS
                                                                      JANUARY 31,                   ENDED APRIL 30,
                                                                -------------------------      --------------------------
                                                                    1996         1997             1996            1997
                                                                -----------   -----------      -----------    -----------

<S>                                                              <C>           <C>              <C>             <C>
Weighted average common shares outstanding. . . . . . . .         1,055,541     1,055,541       1,055,541       1,055,541
Net effect of stock options exercised and granted,
  and preferred stock issued during the 12-month
  period prior to the Company's filing of its initial
  public offering at less than the offering price, 
  calculated using the treasury stock method at the 
  assumed initial offering price of $7.00 per share, 
  and treated as outstanding for all periods presented. .            99,585        99,585          99,585          99,585
                                                                 ----------    ----------       ---------       ---------    
Shares used in computation of net income per share. . . .         1,155,126     1,155,126       1,155,126       1,155,126  
                                                                 ==========    ==========       =========       ========= 
Net income. . . . . . . . . . . . . . . . . . . . . . . .          $30,082      $124,274           $3,891         $43,424
Net income per share  . . . . . . . . . . . . . . . . . .            $0.03         $0.11             $ --           $0.04  
</TABLE>


<PAGE>   1
                                                                    EXHIBIT 23.1
                  
              CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS



      We consent to the reference to our firm under the captions "Selected
Financial Data" and "Experts" and to the use of our report dated April 1, 1997
(except for Note 8, as to which the date is May 9, 1997), in Amendment No. 1 to 
the Registration Statement (Form SB-2 No. 333-26855) and related Prospectus of
fine.com Corporation for the registration of 1,250,000 shares of its common
stock.


                                       /s/ Ernst & Young LLP
                                      
                                       Ernst & Young LLP


Seattle, Washington
June 25, 1997

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THE FOLLOWING SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION AS OF JANUARY 31,
1997 AND APRIL 30, 1997 AND HAS BEEN EXTRACTED FROM THE FINANCIAL STATEMENTS OF
FINE.COM CORPORATION, WHICH HAS BEEN AUDITED BY ERNST & YOUNG LLP, INDEPENDENT
AUDITORS, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   YEAR                   3-MOS
<FISCAL-YEAR-END>                          JAN-31-1997             APR-30-1997
<PERIOD-START>                             FEB-01-1996             FEB-01-1997
<PERIOD-END>                               JAN-31-1997             APR-30-1997
<CASH>                                         198,317                  20,558
<SECURITIES>                                         0                       0
<RECEIVABLES>                                  476,766                 673,972
<ALLOWANCES>                                         0                       0
<INVENTORY>                                          0                       0
<CURRENT-ASSETS>                               715,711                 851,303
<PP&E>                                         142,812                 230,069
<DEPRECIATION>                                  61,985                  76,770
<TOTAL-ASSETS>                                 868,537               1,259,252
<CURRENT-LIABILITIES>                          413,983                 761,274
<BONDS>                                              0                       0
                                0                       0
                                    239,918                 239,918
<COMMON>                                        75,000                  75,000
<OTHER-SE>                                     139,636                 183,060
<TOTAL-LIABILITY-AND-EQUITY>                   868,537               1,259,252
<SALES>                                      1,485,869                 811,433
<TOTAL-REVENUES>                             1,485,869                 811,433
<CGS>                                          774,242                 553,942
<TOTAL-COSTS>                                  774,242                 553,942
<OTHER-EXPENSES>                               514,059                 184,159
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                               8,840                   7,538
<INCOME-PRETAX>                                188,728                  65,794
<INCOME-TAX>                                    64,454                  22,370
<INCOME-CONTINUING>                                  0                       0
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                   124,274                  43,424
<EPS-PRIMARY>                                     0.11                    0.04
<EPS-DILUTED>                                     0.11                    0.04
        

</TABLE>


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