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<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE DSI TOYS,
INC. FINANCIAL STATEMENTS AS OF AND FOR THE SIX MONTHS ENDED JUNE 30, 2000
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH STATEMENTS.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-END> JUN-30-2000
<CASH> 558,539
<SECURITIES> 0
<RECEIVABLES> 9,774,946
<ALLOWANCES> (2,079,783)
<INVENTORY> 8,093,136
<CURRENT-ASSETS> 19,271,335
<PP&E> 8,051,539
<DEPRECIATION> (5,231,130)
<TOTAL-ASSETS> 33,870,821
<CURRENT-LIABILITIES> 15,709,969
<BONDS> 0
0
0
<COMMON> 90,664
<OTHER-SE> 7,434,926
<TOTAL-LIABILITY-AND-EQUITY> 33,870,821
<SALES> 20,496,967
<TOTAL-REVENUES> 20,496,967
<CGS> 14,908,115
<TOTAL-COSTS> 6,994,865
<OTHER-EXPENSES> (54,495)
<LOSS-PROVISION> (33,290)
<INTEREST-EXPENSE> 673,745
<INCOME-PRETAX> (1,991,973)
<INCOME-TAX> (717,109)
<INCOME-CONTINUING> (1,274,864)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (1,274,864)
<EPS-BASIC> (0.14)
<EPS-DILUTED> (0.14)
</TABLE>
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