UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 13F
Form 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: March 31, 1999
Check here if Amendment ( ); Amendment Number:
This Amendment (Check only one.): ( ) is a restatement.
( ) adds new holding entries.
Institutional Investment Manager Filing this Report:
Name: Polen Capital Management, Inc.
Address: 14502 North Dale Mabry Hwy.
Suite 303
Tampa, FL 33618
Form 13F File Number: 28-6100
The institutional investment manager filing this report
and the person by whom it is signed hereby represent
that the person signing the report is authorized to
submit it, that all information contained herein is
true, correct and complete, and that it is understood
that all required items, statements, schedules, lists
and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Jay P. Folz
Title: Marketing & Client Service
Phone: 813-265-3565
Signature, Place, and Date of Signing:
Jay P. Folz Tampa, FL April 2, 1999
Report type (Check only one.):
* 13F HOLDINGS REPORT. (Check here if all holdings
of this reporting manager are reported in this report.)
13F NOTICE. (Check here if no holdings reported are in
this report, and all holdings are reported by other
reporting manager (s).)
13F COMBINATION REPORT. (Check here is a portion of the
holdings for this reporting manager are reported in this
report and a portion are reported by other reporting
manager(s).)
List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]
I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE
ACT OF 1934.
<PAGE>
Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total:
Form 13F Information Table Value Total: $
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file
number(s) of all institutional investment managers with
respect to which this report is filed, other that the
manager filing this report.
[If there are no entries in this list, state "NONE"
and omit the column headings and list entries.]
NONE
<PAGE>
<TABLE> <C> <C>
Form 13F INFORMATIONAL TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
NAME OF ISSUER TITLE OF CLASS CUSIP VALUE SHRS OR SH/PUT/ INVESTMENT OTHER VOTING AUTHORITY
(X$1000)PRN AMT PRNCALL DISCRETION MANAGERS SOLE SHARED NONE
American Express Common 025816109 44647 379164 SH Sole
Amgen Inc. Common 031162100 54042 721765 SH Sole
Anheuser-Busch Common 035229103 26544 348688 SH Sole
Berkshire Hathaway A Common 084670108 1071 15 SH Sole
ChoicePoint Common 170388102 1097 21990 SH Sole
Coca-Cola Co. Common 191216100 10557 172008 SH Sole
Equifax Inc. Common 294429105 27248 792677 SH Sole
Fannie Mae Common 313586109 12341 178215 SH Sole
Freddie Mac Common 313400301 34145 595773 SH Sole
Gillette Co. Common 375766102 20557 345865 SH Sole
Hearst-Argyle Common 422317107 14955 607329 SH Sole
Intel Corp. Common 458140100 30972 260545 SH Sole
Medtronic Inc. Common 585055106 29830 415030 SH Sole
Microsoft Corp. Common 594918104 33088 369185 SH Sole
McDonald's Corp. Common 580135101 28909 637996 SH Sole
Pulitzer Inc. Common 745769109 14983 370528 SH Sole
Reynolds & Reynolds Common 761695105 17450 918440 SH Sole
Schering Plough Common 806605101 38783 701960 SH Sole
Taro Pharmaceutical Common M8737E108 1659 308600 SH Sole
</TABLE>
