AMERICAN CHAMPION ENTERTAINMENT INC
S-3/A, 1999-01-20
MOTION PICTURE & VIDEO TAPE PRODUCTION
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<PAGE>  1

As filed with the Securities and Exchange Commission on January 20, 1999
                      Registration No. 333-67879
                  SECURITIES AND EXCHANGE COMMISSION
                        WASHINGTON, D.C. 20549
                       ------------------------
                           AMENDMENT NO. 2
                                 TO
                              FORM S-3
                        REGISTRATION STATEMENT
                               UNDER
                      THE SECURITIES ACT OF 1933
                       ------------------------
                 AMERICAN CHAMPION ENTERTAINMENT, INC.
             (Name of Small Business Issuer in its Charter)
                              DELAWARE
       (State or other jurisdiction of incorporation or organization)
                                7812
                      (Primary Standard Industrial
                       Classification Code Number)
                              94-3261987
                  (I.R.S. Employer Identification Number)

                      1694 THE ALAMEDA, SUITE 100
                    SAN JOSE, CALIFORNIA 95126-2219
                            (408) 288-8199
        (Address, including zip code, and telephone number, including
          area code, of registrant's principal executive offices)

                          ANTHONY K. CHAN
                PRESIDENT AND CHIEF EXECUTIVE OFFICER

                    1694 THE ALAMEDA, SUITE 100
                   SAN JOSE, CALIFORNIA 95126-2219
                           (408) 288-8199
        (Name and address and telephone number of agent for service)
                       ------------------------
                             COPIES TO:
                         LAWRENCE B. LOW, ESQ.
                          JAMES Y.M. WU, ESQ.
                       PRESTON GATES & ELLIS LLP
                     ONE MARITIME PLAZA, SUITE 2400
                    SAN FRANCISCO, CALIFORNIA  94111
                            (415) 788-8822

Approximate date of commencement of proposed sale to the public:  
As soon as practicable after the effective date of this Registration 
Statement.

If the only securities being registered on this Form are being 
offered pursuant to dividend or interest reinvestment plans, please 
check the following box.  __

If any of the securities being registered on this Form are to be 
offered on a delayed or continuous basis pursuant to Rule 415 under the 
Securities Act of 1933, as amended ("Securities Act"), other than 
securities offered only in connection with dividend or interest 
reinvestment plans, check the following box.  _X_

If this Form is filed to register additional securities for an 
offering pursuant to Rule 462(b) under the Securities Act, please check 
the following box and list the Securities Act registration statement 
number of the earlier effective registration statement for the same 
offering.  __

If this Form is a post-effective amendment filed pursuant to Rule 
462(c) under the Securities Act, check the following box and list the 
Securities Act registration statement number of the earlier effective 
registration statement for the same offering.  __

If delivery of the prospectus is expected to be made pursuant to 
Rule 434, please check the following box.  __

                         CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
Title of Each                                               Proposed                 Proposed         Amount of
Class of                                                     Maximum                  Maximum       Registration
Securities to                      Amount to be           Offering Price              Aggregate          Fee
be Registered                      Registered (1)(2)        Per Share              Offering Price
- --------------                     ------------          ----------------          ----------------   ----------
<S>                                <C>                   <C>                       <C>                  <C>
Common Stock, $0.0001 par value     1,187,774(3)          $4.7906                  $5,690,179.82   $1,724.30(4)
Common Stock, $0.0001 par value     3,629,500             $1.3375                  $4,854,456.25   $1,471.05
</TABLE>

- -----------------

<PAGE>   2

        The Registrant hereby amends this Registration Statement on such 
date or dates as may be necessary to delay its effective date until the 
Registrant shall file a further amendment which specifically states 
that this Registration Statement shall thereafter become effective in 
accordance with Section 8(a) of the Securities Act or until this 
Registration Statement shall become effective on such date as the 
Commission, acting pursuant to said Section 8(a), may determine.

        Pursuant to Rule 429 under the Securities Act, the prospectus 
included as part of this Registration Statement shall be deemed to be a 
combined prospectus which shall also relate to the Registrant's 
Registration Statement (File Number 333-60511) and Amendment No. 2 to 
such prior Registration Statement.  This Registration Statement and the 
Registration Statement being amended hereby are collectively referred 
to herein as the "Registration Statement."

(1)     Includes: (i) shares of common stock that have been issued or are 
reserved for issuance upon the conversion of 7% Convertible  Debentures Due
July 1, 2000 issued and to be issued by American  Champion; (ii) shares of
common stock that have been issued or are  reserved for issuance on the
exercise of common stock Purchase  Warrants issued in connection with the
issuance of the debentures;  (iii) 255,000 shares of common stock pursuant to
registration rights  held by existing stockholders; and (iv) 75,000 shares of
common  stock that have been issued or are reserved for issuance on the 
exercise of common stock Purchase Warrants issued to JW Genesis Financial
Corporation in connection with the sale of the debentures.

(2)     In the event of a stock split, stock dividend or similar  transaction
involving the common stock, in order to prevent  dilution, the number of shares
registered shall be automatically  increased to cover additional shares in an
indeterminate amount in  accordance with Rule 416(a) under the Securities Act
of 1933, as  amended.

(3)     Registered pursuant to the Registrant's Registration Statement,  File
Number 333-60511, as amended by Amendment No. 2 thereto.

(4)     This amount was paid when 1,187,774 shares of common stock of the 
Registrant were first registered pursuant to Registration Statement,  File
Number 333-60511, as amended by Amendment No. 2 thereto.

<PAGE>  3

The information in this prospectus is not complete and may  be changed.  We may
not sell these securities until the registration  statement filed with the
Securities and Exchange Commission is  effective.  This preliminary prospectus
is not an offer to sell these securities and it is not soliciting an offer to
buy these securities in any state where  the offer or sale is not permitted.  

              SUBJECT TO COMPLETION, DATED __________, 1999

PROSPECTUS

               AMERICAN CHAMPION ENTERTAINMENT, INC.

                 4,817,274 Shares of common stock


This prospectus relates to the sale of up to 4,817,274  shares of common stock
of American Champion Entertainment, Inc. offered  by certain holders of
American Champion securities.  These shares were issued or are reserved for
issuance in connection with a July 1998 debenture financing and our initial
public offering. (See "Issuance of Common Stock to Selling Stockholders.")

The shares may be offered by the selling stockholders from time to time  in
regular brokerage transactions in transactions directly with market makers or
in certain privately negotiated transactions. For additional information on the
methods of sale,  you should refer to the section entitled "Plan of
Distribution."  We  will not receive any of the proceeds from the sale of the
shares by the  selling stockholders.

Each of the selling stockholders may be deemed to be an "underwriter," as such
term is defined in  the Securities Act of 1933.

On July 31, 1997, the common stock and our redeemable common stock 
purchase warrants began trading on the Nasdaq SmallCap Market under the 
symbols "ACEI" and "ACEIW," respectively.  On December 18, 1998 the 
closing sale price of the common stock and the common stock purchase 
warrants on Nasdaq SmallCap Market was $1.28125 and $0.131, 
respectively.  See "Certain Market Information."

The securities offered hereby are speculative and involve a high degree 
of risk and substantial dilution.  Only investors who can bear the risk 
of loss of their entire investment should invest.  See "Risk Factors" 
beginning on page 8.

Neither the Securities and Exchange Commission nor any state securities 
commission has approved or disapproved of these securities or 
determined if this prospectus is truthful or complete.  Any 
representation to the contrary is a criminal offense.


The date of this prospectus is _______________, 1999.

<PAGE>  4

                              TABLE OF CONTENTS
                                                                            Page

Company                                                                       6
Risk Factors                                                                  8
Incorporation of Certain Documents by Reference                              12
Available Information                                                        12
Use of Proceeds                                                              13
Certain Market Information                                                   13
Dividend Policy                                                              13
Issuance of Common Stock to Selling Stockholders                             14
Selling Stockholders                                                         15
Plan of Distribution                                                         17
Legal Matters                                                                17
Experts                                                                      17

<PAGE>  5

                                COMPANY

American Champion Entertainment, Inc. is a holding company, for 
our wholly-owned subsidiary, America's Best Karate and its wholly-owned 
subsidiary, American Champion Media, Inc.

America's Best Karate owns, manages and operates two karate 
studios in the San Francisco Bay Area under the name "ABK," that 
provide karate instruction to students of all ages and skill levels.  
American Champion Media is a media production and marketing company.  
Through American Champion Media, American Champion: 

  * develops,  produces and markets "Adventures with Kanga Roddy," a television
program for pre-school and primary school children (the "Kanga Roddy  Series");
and

  * licenses merchandising rights related to the Kanga Roddy 
Series; and

  * develops, produces and markets various audio tapes, 
video tapes and workbooks that specialize in fitness information.  

American Champion was incorporated on February 5, 1997 under the 
laws of Delaware.  American Champion's executive offices are located at 
1694 the Alameda, Suite 100, San Jose, California 95126-2219, and its 
telephone number is (408) 288-8199.

<PAGE>   6

                             RISK FACTORS

You should carefully consider the risks described below before 
making an investment decision.  The risks and uncertainties described 
below are not the only ones facing American Champion.  Additional risks 
and uncertainties not presently known to us or that we currently deem 
immaterial may also impair our business operations.  The actual 
occurrence of the following risks could adversely affect our business.  
In such case, the trading price of our common stock could decline, and 
you may lose all or part of your investment.

This prospectus also contains forward-looking statements that 
involve risks and uncertainties.  Our actual results could differ 
materially from those anticipated in the forward-looking statements as 
a result of certain factors, including the risks described below and 
elsewhere in this prospectus.

We have a history of losses and expect to incur future losses.  We sustained 
operating losses of $641,583, $801,416 and $786,074 in 1996, 1997 and  the nine
months ended September 30, 1998, respectively.  We expect to  incur significant
additional operating losses for the foreseeable  future as we continue to
develop, produce and market our media  projects, including the Kanga Roddy
Series.  The development and  production costs (exclusive of marketing costs)
for the remaining 21  episodes of the Kanga Roddy Series we are obligated to
deliver is  estimated to be $5.04 million.

If we are unable to obtain financing, we will be unable to continue with future
production of the Kanga Roddy  Series.  Our development and production of the
Kanga Roddy Series  requires substantial amounts of capital.  We have entered
into a distribution agreement and a continuing distribution agreement with
KTEH, the public broadcasting  station serving the San Jose, California area,
which obligate us to  deliver a total of 41 episodes of the Kanga Roddy Series.
 To date, we  have completed 20 episodes of the Kanga Roddy Series.  Based on 
production of 20 episodes completed to date, we now estimate that the  average
cost of developing and producing each episode of the Kanga  Roddy Series is
$240,000 and that it will require an additional  $5.04 million of additional
financing to complete the remaining 21 episodes of the Kanga Roddy Series.  On
January 19, 1999 we sold 7% convertible debentures in the principal amount of
$950,000.  We have no other current arrangements  with respect to such
additional financing and there can be no  assurances that additional financing
will be available at all or on  terms acceptable.

We are dependent on the success of the Kanga Roddy Series.  We are dependent 
on the success of the Kanga Roddy Series, which in turn is dependent  upon
unpredictable and volatile factors beyond our control, such as  children's
preferences.  The Kanga Roddy Series is currently shown on  public television
stations which reach approximately 40 million  households.  Although the Kanga
Roddy Series has received positive  acclaim and positive Nielsen ratings on its
estimated audience, the  show must attract a significant television audience
over a long period  of time before we realize significant revenue and
profitability. We cannot be certain that the initial  television viewership of
the Kanga Roddy Series will be maintained.  Furthermore, to attract a
significant television audience for the Kanga Roddy Series over a long period
of time, we need to complete additional episodes of the Kanga Roddy Series.

Our strategy in producing the Kanga Roddy Series includes licensing and
mercandising of its characters.  Our strategy in  producing the Kanga Roddy
Series includes the licensing of its  characters to others for the
merchandising of a variety of products  ranging from toys to apparel.  Our
ability to successfully exploit the  merchandising opportunities afforded by
the Kanga Roddy Series is  dependent on the popularity of the Kanga Roddy
Series and the ability  of our characters to provide attractive merchandising
features to its  customers.  If we are unable to attract a significant
television  audience for the Kanga Roddy Series, it is doubtful that any 
significant licensing or merchandising opportunities will arise.  Even  if the
Kanga Roddy Series is popular with television audiences, we  cannot be certain
that licensing opportunities will materialize as we  must compete with hundreds
of owners of creative content who seek to  license their characters and
properties to a limited number of  manufacturers and distributors.

We do not have significant experience with television programming or licensing
merchandising. Prior to American Champion's involvement  with the Kanga Roddy
Series, our business was primarily the operation  of its karate studios and the
production of fitness video tapes and we  had no experience with the
development and production of television  programming or with the licensing and
merchandising of products.  To  date, we have completed 20 half-hour episodes. 
However, the television  and licensing and merchandising businesses are
complicated and the  absence of experience in such businesses could adversely
affect our  business.  

We depend on our Key Personnel.  We are dependent on the efforts and 
abilities of Anthony Chan and George Chung, our founders and principal 
executive officers, and Don Berryessa, Vice President and Jan D. 
Hutchins, President of American Champion Media.  We have entered into 
employment agreements, effective as of August 5, 1997, with such 
individuals.  None of such employment agreements contains non-
competition provisions.  See "Management--Employment Agreements" of 
American Champion's Post-Effective Amendment No. 1 to its Form SB-2 
Registration Statement.  The loss of the services of any of the above 
individuals, or of other key personnel, could adversely affect our 
business.  We have obtained "key-man" life insurance with $1,000,000 
coverage for each of Messrs. Chung and Chan.

<PAGE>  7

The success of the Kanga Roddy Series depends on association with Joe Montana,
Ronnie Lott and the San  Francisco 49ers.  The success of the Kanga Roddy
Series depends in part  on American Champion's continued association with
former 49ers Joe  Montana and Ronnie Lott, and their wives, and the San
Francisco 49ers.   Messrs. Montana and Lott have endorsed the Kanga Roddy
Series in news  and television interviews and their wives are principal actors
in the  Kanga Roddy Series.  The failure of Joe Montana, Ronnie Lott, or their 
wives, or the San Francisco 49ers, to continue to actively support the  Kanga
Roddy Series could have an adverse impact on our ability to  market the Kanga
Roddy Series.  None of Joe Montana, Ronnie Lott, or  their wives, or the San
Francisco 49ers are obligated to engage in any  business transactions or
jointly participate in any opportunities with  American Champion, and the
possibility exists that the current  relationships between the parties could
materially change in the  future.

Our Markets are Highly Competitive.  Each of the industries in which we 
compete is highly competitive and most of the companies with which we 
compete have greater financial and other resources than us.  With 
respect to our television production activities, we compete on the 
basis of relationships and pricing for access to a limited supply of 
facilities and talented creative personnel to produce its programs.  
Our Kanga Roddy Series competes for time slots, ratings and related 
advertising revenues and for the licensing and merchandising of 
products related to the Kanga Roddy Series.  Our fitness products 
compete with many other products aimed at the fitness and weight loss 
markets, including other video tapes, audio tapes and workbooks, and 
various types of exercise machinery.  Many of these competing products 
are sponsored or endorsed by celebrities and sports figures, and are 
marketed by companies having significantly greater resources than ours.  
The martial arts industry is also highly competitive.  American 
Champion's competitors include a variety of small to medium sized 
martial arts instructional centers, many of which may be better 
established and better financed than ours.

We may have to return ABK membership fees pursuant to the terms of our standard
contract with our students.  Pursuant to the terms of its  standard contract
with its students, ABK is required to refund;

(1) all funds received if a student cancels within three (3) days of signing a 
membership contract, and

(2) all "unearned" funds received in the  event the student dies, becomes
permanently disabled, moves more than  twenty-five (25) miles away from ABK or
ABK closes for more than thirty  (30) consecutive days.

We do not currently maintain nor does it  anticipate maintaining a reserve
account for return of membership fees.   As a consequence, we may be unable to
refund membership fees which  could adversely affect on our business and 
prospects.

Messrs. Chan and Chung control the outstanding shares of American Champion.  As
of the date of this prospectus,  Anthony Chan and George Chung, American
Champion's founders and  principal executive officers, collectively
beneficially own 1,016,276  shares of American Champion's outstanding common
stock, representing  approximately 19.3% of the outstanding shares prior to
this offering  and approximately 11.4% of the outstanding shares of common
stock after  this offering (assuming no exercise of any outstanding options or
any  warrants).  Since holders of common stock do not have any cumulative 
voting rights and directors are elected by a majority vote,  Messrs. Chan and
Chung are in a position to strongly influence the  election of directors as
well as the affairs of American Champion. 

We have purchased liability insurance for our karate studios.  We have
purchased liability insurance for each of  our karate studios in the amount of
$1,000,000 per occurrence and  $2,000,000 in the aggregate which we believe is
sufficient for current  level of business operations.  We cannot be certain,
however, that the  present coverage will continue to be available in the future
or that we  will be able to retain such coverage at a reasonable cost. 
Further, we  cannot be certain that such insurance will be sufficient to cover 
potential claims, including without limitation, claims brought by  students or
instructors injured during karate classes, or that  adequate, affordable
insurance coverage will be available to us in the  future as we expand our
operations.  A successful claim against us in  excess of the liability limits
or relating to an injury excluded under  the policy could adversely affect on
us.

<PAGE>   8

If we do not continue to fulfill Nasdaq maintenance requirments, our securities
may be delisted from Nasdaq market. American Champion's common  stock is listed
on Nasdaq SmallCap Market.  The Securities and Exchange Commission has approved
 rules imposing criteria for listing of securities on Nasdaq SmallCap  Market,
including standards for maintenance of such listing.  For  continued listing, a
company, among other things, must have $2,000,000  in net tangible assets,
$1,000,000 in market value of securities in the  public float and a minimum bid
price of $1.00 per share.  We currently  have approximately $4,000,000 in net
tangible assets and approximately  $4,200,000 in market value of securities in
the public float, with a  bid price over $1.00 per share.  If we are unable to
satisfy Nasdaq  SmallCap Market's maintenance criteria in the future, our
securities  may be delisted from Nasdaq SmallCap Market.  In such event,
trading,  if any, in our securities would thereafter be conducted in the over 
counter market in the so called "pink sheets" or the NASD's  "Electronic
Bulletin Board."  As a consequence of such delisting, an  investor would likely
find it more difficult to dispose of, or to  obtain quotations as to, the price
of our securities. 

If we are unable to satisfy the maintenance  requirements for Nasdaq SmallCap
Market and our common stock falls  below the minimum bid price of $1.00 per
share for the continued  quotation, trading would be conducted on the "pink
sheets" or the  NASD's Electronic Bulletin Board.  If the common stock is not
quoted on  Nasdaq SmallCap Market, or we do not have $2,000,000 in
stockholders'  equity, trading in the common stock would be covered by Rule-15g
9  promulgated under the Securities Exchange Act of 1934, for  non-Nasdaq
SmallCap Market and non-exchange listed securities.  Under  such rule, broker
dealers who recommend such securities to persons  other than established
customers and accredited investors must make a  special written suitability
determination for the purchaser and receive  the purchaser's written agreement
to a transaction prior to sale.   Securities are exempt from this rule if the
market price is at least  $5.00 per share. 

The Commission adopted regulations that generally define a penny 
stock to be any equity security that has a market price of less than 
$5.00 per share, subject to certain exceptions.  Such exceptions 
include an equity security listed on Nasdaq SmallCap Market, and an 
equity security issued by an issuer that has:  

(1) net tangible assets of at least $2,000,000, if such issuer 
has been in continuous operation for three years,

(2) net tangible assets of at least $5,000,000, if such issuer 
has been in continuous operation for less than three years, 
or

(3) average revenue of at least $6,000,000 for the preceding 
three years.  

Unless an exception is available, the regulations require the delivery, 
prior to any transaction involving a penny stock, of a disclosure 
schedule explaining the penny stock market and the risks associated 
therewith. 

If American Champion's securities were to become subject to the 
regulations applicable to penny stocks, the market liquidity for its 
securities would be severely affected, limiting the ability of broker 
dealers to sell the securities and the ability of purchasers of the 
securities offered hereby to sell their securities in the secondary 
market.  There is no assurance that trading in American Champion's 
securities will not be subject to these or other regulations that would 
adversely affect the market for such securities.

This prospectus contains forward looking statements and their associated risks.
 This prospectus  contains certain forward-looking statements, including among
others:

(1) anticipated trends in our financial condition and results 
of operations; and

(2) our business strategy for developing, producing, 
distributing, licensing and merchandising the Kanga Roddy 
Series.  

<PAGE>   9

These forward-looking statements are based largely on our current 
expectations and are subject to a number of risks and uncertainties.  
Actual results could differ materially from these forward-looking 
statements.  In addition to the other risks described elsewhere in this 
"Risk Factors" discussion, important factors to consider in evaluating 
such forward-looking statements include:

(1) changes in external competitive market factors or in 
American Champion's internal budgeting process which might 
impact trends in our results of operations;

(2) unanticipated working capital or other cash requirements; 

(3) changes in our business strategy or an inability to execute 
our strategy due to unanticipated change in the industries 
in which we operate; and

(4) various competitive factors that may prevent us from 
competing successfully in the marketplace.  

In light of these risks and uncertainties, many of which are described 
in greater detail elsewhere in this "Risk Factors" discussion, we 
cannot be certain that the events predicted in forward-looking 
statements contained in this prospectus will in fact occur.

<PAGE>  10

                 INFORMATION INCORPORATION BY REFERENCE

The Securities and Exchange Commission (the "Commission") allows 
us to "incorporate by reference" certain of our publicly-filed 
documents into this prospectus, which means that information included is 
considered part of this prospectus.  Information that we file with the 
Commission subsequent to the date of this prospectus will automatically 
update and supersede this information.  We incorporate by reference the 
documents listed below and any future filings made with the Commission 
under all documents subsequently filed by us pursuant to Section 13(a), 
13(c), 14 or 15(d) of the Securities Exchange Act of 1934, as amended, 
until the selling stockholders have sold all the shares.

The following documents filed with the Commission are incorporated 
herein by reference: 

1. American Champion's Registration Statement on Form SB-2 for 
its initial public offering that became effective on 
July 30, 1997; 

2. The description of American Champion's common stock 
contained in American Champion's Registration Statement on 
Form SB-2; 

3. Post-Effective Amendment No. 1 to American Champion's 
Registration Statement on Form SB-2, as filed with the 
Commission on July 2, 1998 and declared effective on 
July 17, 1998;

4. American Champion's Proxy Statements for the 1998 Annual 
Meeting of Stockholders held on May 29, 1998 and the Special 
Meeting of Stockholders held on September 23, 1998; 

5. American Champion's Annual Report on Form 10-KSB for its 
fiscal year ended December 31, 1997; and

6. American Champion's Quarterly Reports on Form 10-QSB for the 
quarter periods ended September 30, 1998, June 30, 1998 and 
March 31, 1998. 

The Company will provide without charge to each person to whom a 
copy of this prospectus has been delivered, on written or oral request a 
copy of any or all of the documents incorporated by reference in this 
prospectus, other than exhibits to such documents.  Written or oral 
requests for such copies should be directed to Anthony K. Chan, American 
Champion Entertainment, Inc., 1694 The Alameda, Suite 100, San Jose, 
California 95126-2219 (telephone: (408) 288-8199). 

                 ADDITIONAL INFORMATION AVAILABLE TO YOU

This prospectus is part of a Registration Statement on Form S-3 
that we filed with the Commission.  Certain information in the 
Registration Statement has been omitted from this prospectus in 
accordance with the rules of the Commission.  We file the annual, 
quarterly and special reports, proxy statements and other information 
with the Commission.  You can inspect and copy the Registration 
Statement as well as reports, proxy statements and other information we 
have filed with the Commission at the public reference room maintained 
by the Commission at 450 Fifth Street, NW, Washington, D.C. 20549, and 
at the following Regional Offices of the Commission:  Seven World Trade 
Center, New York, New York 10048, and Northwest Atrium Center, 500 West 
Madison Street, Chicago, Illinois 60661.  You can obtain copies from 
the public reference room of the Commission at 450 Fifth Street, NW, 
Washington, D.C. 20549, upon payment of certain fees.  You can call the 
Commission at 1-800-732-0330 for further information about the public 
reference room.  We are also required to file electronic versions of 
these documents with the Commission, which may be accessed through the 
Commission's World Wide Web site at http://www.sec.gov.  Our common 
stock is quoted on The Nasdaq National Market Reports, proxy and 
information statements and other information concerning American 
Champion may be inspected at The Nasdaq Stock Market at 1735 K Street, 
NW, Washington, D.C. 20006.

<PAGE>   11

                          USE OF PROCEEDS

We will not receive any of the proceeds from the sale of the 
shares offered hereunder by the selling stockholders.  The offering is 
made to fulfill our contractual obligations to the selling stockholders 
to register the common stock held by or which are issuable to the 
selling stockholders.

                      CERTAIN MARKET INFORMATION

American Champion's common stock commenced trading on the Nasdaq 
SmallCap Market SmallCap Market under the symbol "ACEI" on August 1, 
1997.  The range of high and low reported closing sales prices for the 
common stock as reported by Nasdaq SmallCap Market since the 
commencement of trading were as follows:

           ACEI                               High             Low

           1997

       Third Quarter                          $5.50           $4.125

       Fourth Quarter                         $8.00           $4.813

           1998

       First Quarter                          $9.625          $7.75

       Second Quarter                         $9.563          $6.563

       Third Quarter                          $7.00           $3.438

       Fourth Quarter                         $3.688          $0.938
       (through December 18, 1998)


The prices set forth above reflect inter dealer prices, without 
retail mark-up, mark-down or commission and may not necessarily 
represent actual transactions.

On December 18, 1998, as reported by our transfer agent, shares 
of common stock were held by approximately 700 stockholders of record.

                          DIVIDEND POLICY

We intend to retain future earnings, if any, that may be  generated from our
operations to finance the operations and expansion  of American Champion. We do
not plan to pay dividends to holders of the common stock for the reasonably
forseeable future.   Any decision as to the future payment of dividends will
depend on the  results of our operations and financial position and such other
factors  as our Board of Directors, in its discretion, deems relevant.

<PAGE>  12

                         ISSUANCE OF COMMON STOCK
                          TO SELLING STOCKHOLDERS

The shares covered by this prospectus include:

(1) Up to 4,437,774 shares of common stock that have been issued or are
issuable upon the conversion of 7% Convertible Debentures due July 1, 2000
issued by American Champion;

(2) 49,500 shares of common stock that are issuable on the 
exercise of Common Stock Purchase Warrants issued in connection with 
the debentures;

(3) 255,000 shares of common stock subject to registration 
rights held by certain stockholders; and

(4) 75,000 shares of common stock that are issuable on the  exercise of Common
Stock Purchase Warrants issued to JW Genesis Financial Corporation in
connection with the sale of the debentures.  

Debentures and Debenture Warrants.  On July 2, 1998, we entered  into a
Securities Purchase Agreement for the sale of the debentures and  debenture
warrants.  Pursuant to the agreement, the purchasers agreed  under certain
terms and conditions to purchase up to $1.8 million of  American Champion's
debentures, and American Champion agreed to issue  to the purchasers warrants
to purchase up to 49,500 shares of common  stock.  Pursuant to the agreement,
on July 6, 1998, September 23, 1998  and November 3, 1998, American Champion
issued to the purchasers and  their assignees all such debentures and warrants.
 The warrants to purchase 49,500 shares of American Champion's common stock
expire on July 6, 2003 and provide for an exercise price of $7.56125 per share,
which is equal to 115% of the market price as of July 2, 1998.

The debentures are convertible into a number of shares of  American Champion's
common stock based on lower of $7.725625 or 75% of the market price of the 
common stock at the time of conversion.  The market price for purposes of
conversion of the debentures  is the average closing bid price of the common
stock as reported by Bloomberg, LP for the five (5) trading days ending on the
trading day immediately preceeding the date that  the debentures are converted.
Prior to September 25, 1998 the conversion rate for the debentures was subject
to a floor price of $3.2875 per share.  The provisions of the debentures
provided us with the option to remove the floor price and on September 25,
1998, we exercised such option. As a result, the conversion rate is no longer
subject to the floor price.  Except under certain circumstances, no holder of
the debentures may convert its debentures into common stock, if such conversion
would result in such holder beneficially owning more than 9.99% of the
outstanding common stock.  As of the date of this prospectus, the purchasers
have converted $886,442 of debentures into 1,044,087 shares of common stock at
conversion prices ranging from $4.519 to $0.769.

At our option, we may redeem the debentures at any time prior to  conversion
for an amount equal to the accrued and unpaid interest under  the debentures
plus 122.5% of the outstanding principal under the  debentures.

<PAGE>  7

The agreement also requires that we file with the Commission this 
registration statement to register the common stock issuable upon 
conversion of the debentures and upon exercise of the debenture 
warrants to allow the purchasers to resell such common stock to the 
public. 

Registration Rights.  On March 18, 1997, we entered into 
agreements with certain existing stockholders pursuant to which we 
granted certain registration rights with respect to the 255,000 shares 
of common stock issued to certain existing stockholders.  The inclusion 
of such shares in this prospectus satisfies our registration 
obligations under the agreement.

JW Genesis Financial Corporation Warrants.  Additionally, JW Genesis Financial
Corporation received a warrant to purchase 75,000 shares of  American
Champion's common stock, subject to certain anti-dilution  adjustments in
connection with the sale of the debentures and debenture warrants.  The
exercise price for the JW warrant is $7.56125, and  the JW warrant expires on
July 1, 2001. 

<PAGE>  13

                         SELLING STOCKHOLDERS

The following table sets forth certain information regarding the 
beneficial ownership of the common stock as of December 18, 1998 by 
each of the selling stockholders assuming the conversion of the 
debentures of $913,558 principal amount (the amount outstanding as of 
December 18, 1998) and a conversion rate of $1.003125 per share, based 
on application of the formula for computing the conversion rate 
(assuming, for the purpose of the following table, that the conversion 
date is December 18, 1998) as provided in the debenture, the exercise 
of the debenture warrants to purchase 49,500 shares of common stock and 
the exercise of the warrants held by JW Genesis Financial Corporation to 
purchase 75,000 shares of common stock.  Unless otherwise indicated 
below, to the knowledge of American Champion, all persons listed below 
have sole voting and investment power with respect to the shares of 
common stock, except to the extent authority is shared by spouses under 
applicable law.

The information included below is based upon information provided 
by the selling stockholders.  Because the selling stockholders may 
offer all, some or none of their shares, no definitive estimate as to 
the number of shares that will be held by the selling stockholders 
after the offering can be provided and the following table has been 
prepared on the assumption that all shares offered under this 
prospectus will be sold.

<TABLE>
<CAPTION>

                                                                                     Common Stock to be
                                                                                     Beneficially Owned
                              Common Stock Beneficially                              if All Shares Offered
                              Owned on December  18,1998(1)                           Hereunder Are Sold(1)
                           --------------------------------                    -------------------------------
                                                                 Shares That
                                                                May be Offered
Name                           Shares            Percent(2)       Hereunder        Shares             Percent
- ------------------         --------------     -------------      ------------   ------------        -----------
<S>                              <C>            <C>                 <C>             <C>                <C>

David Braver                        4,000         *                  4,000            --                 --

Sarine Chaki                       20,000         *                 20,000            --                 --

Susan Cohen                         5,000         *                  5,000            --                 --

William Edwin Gay, Jr.              6,000         *                  6,000            --                 --

Scott Gerard                       60,000         *                 60,000            --                 --

Albert Levine                      31,000         *                 31,000            --                 --

Keith E. Loisell                   19,000         *                 19,000            --                 --

Peter Marsh                        60,000         *                 60,000            --                 --

Rory Nichols                       25,000         *                 25,000            --                 --

Brian Schuster                     25,000         *                 25,000            --                 --

The Endeavour Capital Fund S.A.   552,211        11.06             552,211            --                 --

Amro International S.A.           881,043        16.99             881,043            --                 --

Advantage (Bermuda) Fund Ltd.     283,220         5.50             283,220            --                 --

Canadian Advantage L.P.           287,824         5.60             287,824            --                 --

JW Genesis Financial Corporation   75,000         1.52              75,000            --                 --

- -----------------------
* Less than one percent (1%)

</TABLE>

(1)  The number and percentage of shares beneficially owned is determined in
accordance with Rule 13d-3 of the Securities exchange act of 1934, and the
information is not necessarily indicative of beneficial ownership for any other
purpose.  Under such rule, beneficial ownership includes any shares as to which
the selling stockholder has sole or shared voting power or investment power and
also any shares as to which the selling stockholder has sole or shared voting
power or investment power and also any shares which the selling stockholder has
the right to acquire within 60 days of December 18, 1998 through the conversion
of debentures, the exercise of any debenture warrant or warrants held by JW
Genesis Financial Corporation or other right.  Pursuant to the terms of
theSecurities Purchase Agreement for the sale of the debentures and debenture
warrants, except under certain circumstances, no holder of debentures may
convert its debentures into common stock, if such conversion would result in
the holder beneficially owning more than 9.99% of the outstanding common stock.
 All shares which may be issued on conversion of the debentures are included in
the table notwithstanding such limitation.  Accordingly, the number of shares
indicated above as beneficially owned by certain selling stockholders exceeds
the actual number of shares such selling stockholder may be entitled to on
conversion.  The actual number of shares of common stock issuable upon
conversion of the debentures and exercise of the debenture warrants is subject
to adjustment depending on, among other factors, the furture market price of
the common stock, and could be materially less or more than the number
estimated in the table.

(2)  The percentage interest of each selling stockholder is based on the number
of shares of common stock beneficially owned by such stockholder divided by the
sum of the outstanding shares of common stock (as of December 18, 1998), plus
the shares if any, which would be issued to such stockholder upon conversion
of debentures held or exercise of any warrants.  On December 18, 1998, 
American Champion had 4,876,432 shares outstanding.

<PAGE>  14

                       PLAN OF DISTRIBUTION

Sales of the shares may be effected by or for the account of the 
selling stockholders from time to time in transactions (which may 
include block transactions) on the Nasdaq SmallCap Market, in 
negotiated transactions, through a combination of such methods of sale, 
or otherwise, at fixed prices that may be changed, at market prices 
prevailing at the time of sale or at negotiated prices.  The selling 
stockholders may effect such transactions by selling the shares 
directly to purchasers, through broker-dealers acting as agents of the 
selling stockholders, or to broker-dealers acting as agents for the 
selling stockholders, or to broker-dealers who may purchase shares as 
principals and thereafter sell the shares from time to time in 
transactions (which may include block transactions) on the Nasdaq 
SmallCap Market, in negotiated transactions, through a combination of 
such methods of sale, or otherwise.  In effecting sales, broker-dealers 
engaged by a selling stockholder may arrange for other broker-dealers 
to participate.  Such broker-dealers, if any, may receive compensation 
in the form of discounts, concessions or commissions from the selling 
stockholders and/or the purchasers of the shares for whom such broker-
dealers may act as agents or to whom they may sell as principals, or 
both (which compensation as to a particular broker-dealer might be in 
excess of customary commissions).

The selling stockholders and any broker-dealers or agents that  participate
with the selling stockholders in the distribution of the  shares may be deemed
to be "underwriters" within the meaning of the  Securities Act of 1933.  Any
commissions paid or any  discounts or concessions allowed to any such persons,
and any profits  received on the resale of the shares purchased by them may be
deemed to  be underwriting commission or discounts under the Securities Act of
1933.

We have agreed to bear all expenses of registration of the shares 
other than legal fees and expenses, if any, of counsel or other 
advisors of the selling stockholders.  The selling stockholders will 
bear any commissions, discounts, concessions or other fees, if any, 
payable to broker-dealers in connection with any sale of their shares.

We have agreed to indemnify the selling stockholders, or their  transferees or
assignees, against certain liabilities, including  liabilities under the
Securities Act of 1933 or to  contribute to payments the selling stockholders
or their respective  pledgees, donees, transferees or other successors in
interest, may be  required to make in respect thereof.

                            LEGAL MATTERS

The valid issuance of the shares of common stock offered hereby 
has been passed upon for American Champion by Preston Gates & Ellis 
LLP, San Francisco, California.

                               EXPERTS

The balance sheet of American Champion Entertainment, Inc. as of 
February 5, 1997, and the financial statements of America's Best Karate 
as of December 31, 1996, and for the year then ended have been 
incorporated by reference herein and in the registration statement in 
reliance upon the reports of Moore Stephens P.C., independent certified 
public accountants, also incorporated by reference herein, and upon the 
authority of such firm as experts in accounting and auditing. 

The financial statements of American Champion as of December 31, 
1997, and for the year then ended have been included herein and in the 
registration statement in reliance upon the reports of Moss Adams LLP, 
independent certified public accountants, appearing elsewhere herein, 
and upon the authority of such firm as experts in accounting and 
auditing.

Effective October 8, 1997, the Board of Directors of American 
Champion, dismissed Moore Stephens, P.C., and such firm no longer acts 
as American Champion's principal accountant.  Moore Stephens' report on 
the American Champion's financial statements dated February 5, 1997, 
the date of the American Champion's incorporation, did not contain an 
adverse opinion or a disclaimer of opinion and was not qualified or 
modified as to uncertainty, audit scope or accounting principles.  
Moore Stephens' report on the financial statements for the past two 
years relating to America's Best Karate, predecessor to American 
Champion, dated January 31, 1997, did not contain an adverse opinion or 
a disclaimer of opinion and was not qualified or modified as to audit 
scope or accounting principles; however, such report did include a 
modification of the auditor's standard report, noting that certain 
factors raised substantial doubt about America's Best Karate's ability 
to continue as a going concern.  During American Champion's and its 
predecessor's two most recent fiscal years and the interim period 
through October 8, 1997, there were no disagreements between American 
Champion or its predecessor and Moore Stephens on any matter of 
accounting principles or practices, financial statement disclosure, or 
auditing scope or procedures, which, if not resolved to the 
satisfaction of Moore Stephens, would have caused it to make reference 
to the subject matter of the disagreements in connection with its 
report.

<PAGE>  15

Effective October 8, 1997, American Champion engaged Moss Adams 
LLP as its principal accountant.  Such engagement was approved by the 
American Champion's Board of Directors.  During American Champion's two 
most recent fiscal years and any subsequent interim period through 
October 8, 1997, American Champion did not consult Moss Adams LLP 
regarding the application of accounting principals to a specified 
transaction, the type of audit opinion that might be rendered on 
American Champion's financial statements or any matter that was the 
subject of disagreement or a reportable event.

<PAGE>  16

No dealer, salesperson or other person is authorized to give any 
information or to make any representations other than those contained 
in this prospectus, and, if given or made, such information or 
representations must not be relied upon as having been authorized by 
American Champion.  This prospectus does not constitute an offer to buy 
any security other than the securities offered by this prospectus, or 
an offer to sell or a solicitation of an offer to buy any securities by 
any person in any jurisdiction where such offer or solicitation is not 
authorized or is unlawful.  Neither delivery of this prospectus nor any 
sale hereunder shall, under any circumstances, create any implication 
that there has been no change in the affairs of American Champion since 
the date hereof.

                              TABLE OF CONTENTS
                                                                            Page

Company                                                                       6
Risk Factors                                                                  8
Incorporation of Certain Documents by Reference                              12
Available Information                                                        12
Use of Proceeds                                                              13
Certain Market Information                                                   13
Dividend Policy                                                              13
Issuance of Common Stock to Selling Stockholders                             14
Selling Stockholders                                                         15
Plan of Distribution                                                         17
Legal Matters                                                                17
Experts                                                                      17



                   AMERICAN CHAMPION ENTERTAINMENT, INC.

                     4,817,274 SHARES OF COMMON STOCK


                         ------------------------

                                PROSPECTUS
                              _______________

                              _________, 1999

<PAGE>  17

                                 PART II
                   INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.                OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

The following table shows the estimated expenses of the issuance 
and distribution of the securities offered hereby (all such expenses will 
be borne by American Champion):

            Registration fee                                $        1,471.05
            Legal fees and expenses                                 50,000.00
            Accounting fees and expenses                             3,000.00
              Miscellaneous, including Nasdaq listing fees          20,000.00

                Total...............................$               74,471.05


ITEM 15.                INDEMNIFICATION OF DIRECTORS AND OFFICERS

American Champion's Certificate of Incorporation limits, to the 
maximum extent permitted by Delaware law, the personal liability of 
directors for monetary damages for breach of their fiduciary duties as a 
director.  American Champion's Bylaws provided that American Champion 
shall indemnify its officers and directors and may indemnify its 
employees and other agents to the fullest extent permitted by Delaware 
law.

Section 145 of the Delaware General Corporation Law provides that a 
corporation may indemnify a director, officer, employee or agent made a 
party to an action by reason of that fact that he or she was a director, 
officer, employee or agent of the corporation or was serving at the 
request of the corporation against expenses actually and reasonably 
incurred by him or her in connection with such action if he or she acted 
in good faith and in a manner he or she reasonably believed to be in, or 
not opposed to, the best interests of the corporation and with respect to 
any criminal action, had no reasonable cause to believe his or her 
conduct was unlawful.

Insofar as indemnification for liabilities arising under the 
Securities Act may be permitted to directors, officers or persons 
controlling American Champion pursuant to the foregoing provisions, 
American Champion has been advised that in the opinion of the Commission, 
such indemnification is against public policy as expressed in the 
Securities Act and is, therefore, unenforceable.

<PAGE>  18

ITEM 16.                EXHIBITS

The exhibits filed as part of Amendment No. 2 to the Registration 
Statement are as follows:

Number  Description

4.1*    Securities Purchase Agreement, dated July 2, 1998, by and 
among American Champion and the Buyers as defined therein.

4.2*    7% Convertible Debentures due July 1, 2000.

4.3*    Joint Escrow Instructions.

4.4*    Registration Rights Agreements in connection with the 
issuance of the debentures.

4.5*    Common Stock Purchase Warrant.

4.6*    Registration Rights Agreements for certain existing 
Stockholders regarding 255,000 shares of common stock.

4.7*    Assignment Agreement dated October 30, 1998 between The 
Endeavor Capital Fund S.A., Amro International S.A., 
Advantage (Bermuda) Fund S.A. and Canadian Advantage L.P.

5.1*    Opinion of Preston Gates & Ellis LLP regarding legality of 
securities being registered.

23.1*   Consent of Preston Gates & Ellis LLP (included in its 
opinion filed as Exhibit 5.1).

23.2*   Consent of Moss Adams LLP.

23.3*   Consent of Moore Stephens P.C.

(* Previously filed)

ITEM 17.                UNDERTAKINGS

The undersigned Registrant hereby undertakes that, for purposes of 
determining any liability under the Securities Act of 1933, each filing 
of the Registrant's annual report pursuant to Section 13(a) or Section 
15(d) of the Securities Exchange Act of 1934 that is incorporated by 
reference in the registration statement shall be deemed to be a new 
registration statement relating to the securities offered therein, and 
the offering of such securities at that time shall be deemed to be the 
initial bona fide offering thereof.

Insofar as indemnification for liabilities arising under the 
Securities Act of 1933 may be permitted to directors, officers and 
controlling persons of the Registrant pursuant to its Certificate of 
Incorporation, its Bylaws, or otherwise, the Registrant has been advised 
that in the opinion of the Securities Exchange Commission such 
indemnification is against public policy as expressed in the Securities 
Act of 1933 and is, therefore, unenforceable.  If a claim for 
indemnification against such liabilities (other than the payment of the 
Registrant of expenses incurred or paid by a director, officer or 
controlling person of the Registrant in the successful defense of any 
action, suit or proceeding) is asserted by such director, officer or 
controlling person in connection with the securities being registered, 
the Registrant will, unless in the opinion of its counsel the matter has 
been settled by controlling precedent, submit to a court of appropriate 
jurisdiction the question whether such indemnification by it is against a 
public policy as expressed in the Securities Act of 1933 and will be 
governed by the final adjudication of such issue.

The undersigned Registrant hereby undertakes:

(1)     To file, during any period in which offers or sales are 
being made, a post-effective amendment to this Registration Statement to:

        (i)     Include any prospectus required by  section 10(a)(3) of the
Securities Act of 1933;

        (ii)    Reflect in the prospectus any facts or events 
arising after the effective date of the registration 
statement (or the most recent post-effective amendment 
thereof) which, individually or in the aggregate, represent a 
fundamental change in the information set forth in the 
registration statement.  Notwithstanding the foregoing, any 
increase or decrease in volume of securities offered (if the 
total dollar value of securities offered would not exceed 
that which was registered) and any deviation from the low or 
high and of the estimated maximum offering range may be 
reflected in the form of prospectus filed with the Commission 
pursuant to Rule 424(b) if, in the aggregate, the changes in 
volume and price represent no more than 20% change in the 
maximum aggregate offering price set forth in the 
"Calculation of Registration Fee" table in the effective 
registration statement;

<PAGE>  19

        (iii)   Include any material information with respect to 
the plan of distribution not previously disclosed in the 
registration statement or any material change to such 
information in the registration statement; 

provided, however, that paragraph (1)(i) and (1)(ii) do not apply if the 
registration statement is on Form S-3 or Form S-8, and the information 
required to be included in a post-effective amendment by those paragraphs 
is incorporated by reference from periodic reports filed by the 
registrant pursuant to section 13 or section 15(d) of the Securities 
Exchange Act of 1934.

(2)     That, for the purpose of determining any liability 
under the Securities Act of 1933, each such post-effective amendment 
shall be deemed to be a new registration statement relating to the 
securities offered therein, and the offering of such securities at that 
time shall be deemed to be the initial bona fide offering thereof.

(3)     To remove from registration by means of a post-
effective amendment any of the securities being registered which remain 
unsold at the termination of the offering.

<PAGE>  20

                          SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the 
Registrant certifies that it has reasonable grounds to believe that it 
meets all of the requirements for filing on Form S-3 and has duly caused 
this Amendment No. 2 to the Registration Statement to be signed on its 
behalf by the undersigned, thereunto duly authorized, in the City of 
San Jose, California on the 20th day of January, 1999.



                                             By  /s/ Anthony K. Chan
                                                  Anthony K. Chan
                                              Chief Executive Officer

Pursuant to the requirements of the Securities Act of 1933, this Amendment No.2
to the Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.


<TABLE>
<CAPTION>
         Signature                       Capacities                  Date
- --------------------------- ------------------------------------ -------------
<S>                         <C>                                  <C>
/s/ Anthony K. Chan        President, Chief Executive Officer, January 20, 1999
- -------------------------  and Director (principal executive
    Anthony K. Chan        officer)



/s/Anthony K. Chan         Chairman of the Board and Director  January 20, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    George Chung


/s/ Anthony K. Chan        Vice President and Director        January 20, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    Don Berryessa


/s/ Anthony K. Chan        Vice President and Chief Financial January 20, 1999
- -------------------------  Officer (principal financial officer)
Anthony K. Chan (attorney-in-fact)
    Mae Lyn Woo                  


/s/ Anthony K. Chan        Director                           January 20, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    William T. Duffy


/s/ Anthony K. Chan        Director                           January 20, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    Alan Elkes


/s/ Anthony K. Chan        Director                           January 20, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    Jan D. Hutchins


/s/ Anthony K. Chan        Director                          January 20, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    Ronald M. Lott

</TABLE>

<PAGE>  21

                             EXHIBIT INDEX

The exhibits filed as part of Amendment No. 2 to the Registration 
Statement are as follows:

Number  Description

4.1*    Securities Purchase Agreement, dated July 2, 1998, by and 
among American Champion and the Buyers as defined therein.

4.2*    7% Convertible Debentures due July 1, 2000.

4.3*    Joint Escrow Instructions.

4.4*    Registration Rights Agreements in connection with the 
issuance of the debentures.

4.5*    Common Stock Purchase Warrant.

4.6*    Registration Rights Agreements for certain existing 
Stockholders regarding 255,000 shares of common stock.

4.7*    Assignment Agreement dated October 30, 1998 between The 
Endeavor Capital Fund S.A., Amro International S.A., 
Advantage (Bermuda) Fund S.A. and Canadian Advantage L.P.

5.1*    Opinion of Preston Gates & Ellis LLP regarding legality of 
securities being registered.

23.1*   Consent of Preston Gates & Ellis LLP (included in its 
opinion filed as Exhibit 5.1).

23.2*   Consent of Moss Adams LLP.

23.3*   Consent of Moore Stephens P.C.

(* Previously filed)



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