AMERICAN CHAMPION ENTERTAINMENT INC
S-3/A, 1999-02-26
MOTION PICTURE & VIDEO TAPE PRODUCTION
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As filed with the Securities and Exchange Commission on February 26, 1999
                     Registration No. 333-72253
================================================================================
                  SECURITIES AND EXCHANGE COMMISSION
                       WASHINGTON, D.C. 20549
                      ------------------------
                          AMENDMENT NO. 1
                               TO
                             FORM S-3
                       REGISTRATION STATEMENT
                              UNDER
                     THE SECURITIES ACT OF 1933
                      ------------------------

                 AMERICAN CHAMPION ENTERTAINMENT, INC.
             (Name of Small Business Issuer in its Charter)
                              DELAWARE
        (State or other jurisdiction of incorporation or organization)
                                7812
                     (Primary Standard Industrial
                      Classification Code Number)
                              94-3261987
                           (I.R.S. Employer
                         Identification Number)

                       1694 THE ALAMEDA, SUITE 100
                     SAN JOSE, CALIFORNIA 95126-2219
                            (408) 288-8199
          (Address, including zip code, and telephone number, including
            area code, of registrant's principal executive offices)

                            ANTHONY K. CHAN
                  PRESIDENT AND CHIEF EXECUTIVE OFFICER

                       1694 THE ALAMEDA, SUITE 100
                     SAN JOSE, CALIFORNIA 95126-2219
                             (408) 288-8199
           (Name and address and telephone number of agent for service)
                          ------------------------

                                COPIES TO:
                           LAWRENCE B. LOW, ESQ.
                         PRESTON GATES & ELLIS LLP
                       ONE MARITIME PLAZA, SUITE 2400
                      SAN FRANCISCO, CALIFORNIA  94111
                              (415) 788-8822

Approximate date of commencement of proposed sale to the public:   As soon as
practicable after the effective date of this Registration  Statement.

If the only securities being registered on this Form are being  offered
pursuant to dividend or interest reinvestment plans, please  check the
following box.  __

If any of the securities being registered on this Form are to be  offered on a
delayed or continuous basis pursuant to Rule 415 under the  Securities Act of
1933, as amended ("Securities Act"), other than  securities offered only in
connection with dividend or interest  reinvestment plans, check the following
box.  _X_

If this Form is filed to register additional securities for an  offering
pursuant to Rule 462(b) under the Securities Act, please check  the following
box and list the Securities Act registration statement  number of the earlier
effective registration statement for the same  offering.  __

If this Form is a post-effective amendment filed pursuant to Rule  462(c) under
the Securities Act, check the following box and list the  Securities Act
registration statement number of the earlier effective  registration statement
for the same offering.  __

If delivery of the prospectus is expected to be made pursuant to  Rule 434,
please check the following box.  __


                         CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
Title of Each                                               Proposed                 Proposed         Amount of
Class of                                                     Maximum                  Maximum       Registration
Securities to                      Amount to be           Offering Price              Aggregate          Fee
be Registered                      Registered (1)(2)        Per Share              Offering Price
- --------------                     ------------          ----------------          ----------------   ----------
<S>                                <C>                   <C>                       <C>                  <C>
Common Stock, $0.0001 par value     2,500,000                $1.84375              $4,609,375        $1,281.41
</TABLE>

- -----------------

(1)     Includes: (i) shares of common stock that have been issued or are 
reserved for issuance upon the conversion of 7% Convertible 
Debentures due January 1, 2002  issued and to be issued by American 
Champion; (ii) shares of common stock that have been issued or are 
reserved for issuance on the exercise of common stock Purchase 
Warrants issued in connection with the issuance of the debentures; 
and (iii) shares of common stock that have been reserved for issuance 
on the exercise of common stock purchase warrants issued to 
consultants of AmericanChampion.

(2)     In the event of a stock split, stock dividend or similar 
transaction involving the common stock, in order to prevent dilution, 
the number of shares registered shall be automatically increased to 
cover additional shares in an indeterminate amount in accordance with 
Rule 416(a) under the Securities Act of 1933, as amended.




PROSPECTUS

                    AMERICAN CHAMPION ENTERTAINMENT, INC.

                      2,500,000 Shares of common stock


This prospectus relates to the sale of up to 2,500,000 shares of common 
stock of American Champion Entertainment, Inc. offered by certain 
holders of American Champion securities.  The shares may be offered by 
the selling stockholders from time to time in regular brokerage 
transactions in transactions directly with market makers or in certain 
privately negotiated transactions.  For additional information on the 
methods of sale, you should refer to the section entitled "Plan of 
Distribution."  We will not receive any of the proceeds from the sale of 
the shares by the selling stockholders.
Each of the selling stockholders may be deemed to be an "underwriter," 
as such term is defined in the Securities Act of 1933.
On July 31, 1997, the common stock and our redeemable common stock 
purchase warrants began trading on the Nasdaq SmallCap Market under the 
symbols "ACEI" and "ACEIW," respectively.  On February 2, 1999 the 
closing sale price of the common stock and the common stock purchase 
warrants on Nasdaq SmallCap Market was $1.969 and $0.500, respectively.  
See "Certain Market Information."
The securities offered hereby are speculative and involve a high degree 
of risk and substantial dilution.  Only investors who can bear the risk 
of loss of their entire investment should invest.  See "Risk Factors" 
beginning on page 8.
Neither the Securities and Exchange Commission nor any state securities 
commission has approved or disapproved of these securities or determined 
if this prospectus is truthful or complete.  Any representation to the 
contrary is a criminal offense.


            The date of this prospectus is March 1,1999. 

                           TABLE OF CONTENTS
                                                                          Page

Company                                                                     5
Risk Factors                                                                6
Incorporation of Certain Documents by Reference                             9
Available Information                                                       9
Use of Proceeds                                                            10
Certain Market Information                                                 10
Dividend Policy                                                            10
Issuance of Common Stock to Selling Stockholders                           11
Selling Stockholders                                                       12
Plan of Distribution                                                       14
Legal Matters                                                              14
Experts                                                                    14



                               COMPANY
American Champion Entertainment, Inc. is a holding company, for 
our wholly-owned subsidiary, America's Best Karate and its wholly-owned 
subsidiary, American Champion Media, Inc.
America's Best Karate owns, manages and operates one karate studio 
in the San Francisco Bay Area under the name "ABK," that provide karate 
instruction to students of all ages and skill levels.  American Champion 
Media is a media production and marketing company.  Through American 
Champion Media, American Champion: 
? develops, produces and markets "Adventures with Kanga 
Roddy," a television program for pre-school and primary 
school children (the "Kanga Roddy Series"); and
? licenses merchandising rights related to the Kanga Roddy 
Series; and 
? develops, produces and markets various audio tapes, video 
tapes and workbooks that specialize in fitness information. 
American Champion was incorporated on February 5, 1997 under the 
laws of Delaware.  American Champion's executive offices are located at 
1694 the Alameda, Suite 100, San Jose, California 95126-2219, and its 
telephone number is (408) 288-8199.


                             RISK FACTORS
You should carefully consider the risks described below before 
making an investment decision.  The risks and uncertainties described 
below are not the only ones facing American Champion.  Additional risks 
and uncertainties not presently known to us or that we currently deem 
immaterial may also impair our business operations.  The actual 
occurrence of the following risks could adversely affect our business.  
In such case, the trading price of our common stock could decline, and 
you may lose all or part of your investment.

This prospectus also contains forward-looking statements that 
involve risks and uncertainties.  Our actual results could differ 
materially from those anticipated in the forward-looking statements as a 
result of certain factors, including the risks described below and 
elsewhere in this prospectus.

We have a history of losses and expect to incur future losses. We 
sustained operating losses of $641,583, $801,416 and $786,074 in 1996, 
1997 and the nine months ended September 30, 1998, respectively.  We 
expect to incur significant additional operating losses for the 
foreseeable future as we continue to develop, produce and market our 
media projects, including the Kanga Roddy Series.  The development and 
production costs (exclusive of marketing costs) for the remaining 21 
episodes of the Kanga Roddy Series we are obligated to deliver is 
estimated to be $5.04 million.

If we are unable to obtain financing, we will be unable to continue with 
future production of the Kanga Roddy Series.  Our development and  production
of the Kanga Roddy Series requires substantial amounts of  capital.  We have
entered into a distribution agreement and a continuing  distribution agreement
with KTEH, the public broadcasting station  serving the San Jose, California
area, which obligate us to deliver a  total of 41 episodes of the Kanga Roddy
Series.  To date, we have  completed 20 episodes of the Kanga Roddy Series. 
Based on production of  20 episodes completed to date, we now estimate that the
average cost of  developing and producing each episode of the Kanga Roddy
Series is  $240,000 and that it will require an additional $5.04 million of 
additional financing to complete the remaining 21 episodes of the Kanga  Roddy
Series.  On January 19, 1999, we sold 7% convertible debentures in  the
principal amount of $950,000.  On February 19, 1999 we signed an engagement
letter  with JW Genesis Capital Markets, LLC, to act as placement agent, for
the sale of up to $4,500,000 of Series C Preferred Stock of American Champion,
which preferred stock would be  convertible into common stock of American
Champion.  There can be no  assurances that such Series C Preferred Stock
financing or any other financing will be available at all or on  terms
acceptable.

We are dependent on the success of the Kanga Roddy Series, and we cannot 
be certain that the initial television viewership of the Kanga Roddy 
Series will be maintained.  We are dependent on the success of the Kanga 
Roddy Series, which in turn is dependent upon unpredictable and volatile 
factors beyond our control, such as children's preferences.  The Kanga 
Roddy Series is currently shown on public television stations which 
reach approximately 40 million households.  Although the Kanga Roddy 
Series has received positive acclaim and positive Nielsen ratings on its 
estimated audience, the show must attract a significant television 
audience over a long period of time before we realize significant 
revenue and profitability. We cannot be certain that the initial 
television viewership of the Kanga Roddy Series will be maintained.  
Furthermore, to attract a significant television audience for the Kanga 
Roddy Series over a long period of time, we need to complete additional 
episodes of the Kanga Roddy Series.

If we are unable to attract a significant television audience for the 
Kanga Roddy Series, it is doubtful that any significant licensing or 
merchandising opportunities will arise.  Our strategy in producing the 
Kanga Roddy Series includes the licensing of its characters to others 
for the merchandising of a variety of products ranging from toys to 
apparel.  Our ability to successfully exploit the merchandising 
opportunities afforded by the Kanga Roddy Series is dependent on the 
popularity of the Kanga Roddy Series and the ability of our characters 
to provide attractive merchandising features to its customers.  If we 
are unable to attract a significant television audience for the Kanga 
Roddy Series, it is doubtful that any significant licensing or 
merchandising opportunities will arise.  Even if the Kanga Roddy Series 
is popular with television audiences, we cannot be certain that 
licensing opportunities will materialize as we must compete with 
hundreds of owners of creative content who seek to license their 
characters and properties to a limited number of manufacturers and 
distributors.

Our lack of significant experience with television programming or 
licensing and merchandising could adversely affect our business. Prior 
to American Champion's involvement with the Kanga Roddy Series, our 
business was primarily the operation of its karate studios and the 
production of fitness video tapes and we had no experience with the 
development and production of television programming or with the 
licensing and merchandising of products.  To date, we have completed 20 
half-hour episodes.  However, the television and licensing and 
merchandising businesses are complicated and the absence of experience 
in such businesses could adversely affect our business.  

The loss of the services of any of the above individuals, or of other 
key personnel, could adversely affect our business.  We are dependent on 
the efforts and abilities of Anthony Chan and George Chung, our founders 
and principal executive officers, and Don Berryessa, Vice President and 
Jan D. Hutchins, President of American Champion Media.  We have entered 
into employment agreements, effective as of August 5, 1997, with such 
individuals.  None of such employment agreements contains non-
competition provisions.  See "Management--Employment Agreements" of 
American Champion's Post-Effective Amendment No. 1 to its Form SB-2 
Registration Statement.  The loss of the services of any of the above 
individuals, or of other key personnel, could adversely affect our 
business.  We have obtained "key-man" life insurance with $1,000,000 
coverage for each of Messrs. Chung and Chan.

The failure of Joe Montana, Ronnie Lott, or their wives, or the San 
Francisco 49ers, to continue to actively support the Kanga Roddy Series 
could have an adverse impact on our ability to market the Kanga Roddy 
Series.  The success of the Kanga Roddy Series depends in part on 
American Champion's continued association with former 49ers Joe Montana 
and Ronnie Lott, and their wives, and the San Francisco 49ers.  
Messrs. Montana and Lott have endorsed the Kanga Roddy Series in news 
and television interviews and their wives are principal actors in the 
Kanga Roddy Series.  The failure of Joe Montana, Ronnie Lott, or their 
wives, or the San Francisco 49ers, to continue to actively support the 
Kanga Roddy Series could have an adverse impact on our ability to market 
the Kanga Roddy Series.  None of Joe Montana, Ronnie Lott, or their 
wives, or the San Francisco 49ers are obligated to engage in any 
business transactions or jointly participate in any opportunities with 
American Champion, and the possibility exists that the current 
relationships between the parties could materially change in the future.

Each of the industries in which we compete is highly competitive and 
most of the companies with which we compete have greater financial and 
other resources than us.  With respect to our television production 
activities, we compete on the basis of relationships and pricing for 
access to a limited supply of facilities and talented creative personnel 
to produce its programs.  Our Kanga Roddy Series competes for time 
slots, ratings and related advertising revenues and for the licensing 
and merchandising of products related to the Kanga Roddy Series.  Our 
fitness products compete with many other products aimed at the fitness 
and weight loss markets, including other video tapes, audio tapes and 
workbooks, and various types of exercise machinery.  Many of these 
competing products are sponsored or endorsed by celebrities and sports 
figures, and are marketed by companies having significantly greater 
resources than ours.  The martial arts industry is also highly 
competitive.  American Champion's competitors include a variety of small 
to medium sized martial arts instructional centers, many of which may be 
better established and better financed than ours.

We may have to return ABK membership fees pursuant to the terms of our 
standard contract with our students. Pursuant to the terms of its 
standard contract with its students, ABK is required to refund: 

(1) all funds received if a student cancels within three (3) days of 
    signing a membership contract, 

(2) all "unearned" funds received in the event the student dies, 
    becomes permanently disabled, moves more than twenty-five (25) 
    miles away from ABK or ABK closes for more than thirty (30) 
    consecutive days, and

(3) the outstanding amount of fees set forth in (1) and (2) above 
    prior and up to the time of sale of our ABK studios.  

We do not currently maintain nor does it anticipate maintaining a 
reserve account for return of membership fees.  As a consequence, we may 
be unable to refund membership fees which could adversely affect on our 
business and prospects.

Messrs. Chan and Chung are in a position to strongly influence the 
election of directors as well as affairs of American Champion.  As of 
the date of this prospectus, Anthony Chan and George Chung, American 
Champion's founders and principal executive officers, collectively 
beneficially own 1,016,276 shares of American Champion's outstanding 
common stock, representing approximately 17.96%  of the outstanding 
shares prior to this offering and approximately 14.10%  of the 
outstanding shares of common stock after this offering (assuming no 
exercise of any outstanding options or any warrants).  Since holders of 
common stock do not have any cumulative voting rights and directors are 
elected by a majority vote, Messrs. Chan and Chung are in a position to 
strongly influence the election of directors as well as the affairs of 
American Champion. 

We have purchased liability insurance for our karate studios. We have 
purchased liability insurance for each of our karate studios in the 
amount of $1,000,000 per occurrence and $2,000,000 in the aggregate 
which we believe is sufficient for current level of business operations.  
We cannot be certain, however, that the present coverage will continue 
to be available in the future or that we will be able to retain such 
coverage at a reasonable cost.  Further, we cannot be certain that such 
insurance will be sufficient to cover potential claims, including 
without limitation, claims brought by students or instructors injured 
during karate classes, or that adequate, affordable insurance coverage 
will be available to us in the future as we expand our operations.  A 
successful claim against us in excess of the liability limits or 
relating to an injury excluded under the policy could adversely affect 
us.

If we do not continue to fulfill Nasdaq maintenance requirements, our 
securities may be delisted from Nasdaq market.  American Champion's 
common stock is listed on Nasdaq SmallCap Market.  The Securities and 
Exchange Commission has approved rules imposing criteria for listing of 
securities on Nasdaq SmallCap Market, including standards for 
maintenance of such listing.  For continued listing, a company, among 
other things, must have $2,000,000 in net tangible assets, $1,000,000 in 
market value of securities in the public float and a minimum bid price 
of $1.00 per share.  We currently have approximately $4,000,000 in net 
tangible assets and approximately $4,200,000 in market value of 
securities in the public float, with a bid price over $1.00 per share.  
If we are unable to satisfy Nasdaq SmallCap Market's maintenance 
criteria in the future, our securities may be delisted from Nasdaq 
SmallCap Market.  In such event, trading, if any, in our securities 
would thereafter be conducted in the over counter market in the so 
called "pink sheets" or the NASD's "Electronic Bulletin Board."  As a 
consequence of such delisting, an investor would likely find it more 
difficult to dispose of, or to obtain quotations as to, the price of our 
securities. 

If we are unable to satisfy the maintenance requirements for Nasdaq 
SmallCap Market and our common stock falls below the minimum bid price 
of $1.00 per share for the continued quotation, trading would be 
conducted on the "pink sheets" or the NASD's Electronic Bulletin Board.  
If the common stock is not quoted on Nasdaq SmallCap Market, or we do 
not have $2,000,000 in stockholders' equity, trading in the common stock 
would be covered by Rule-15g 9 promulgated under the Securities Exchange 
Act of 1934 for non-Nasdaq SmallCap Market and non-exchange listed 
securities.  Under such rule, broker dealers who recommend such 
securities to persons other than established customers and accredited 
investors must make a special written suitability determination for the 
purchaser and receive the purchaser's written agreement to a transaction 
prior to sale.  Securities are exempt from this rule if the market price 
is at least $5.00 per share. 

The Commission adopted regulations that generally define a penny 
stock to be any equity security that has a market price of less than 
$5.00 per share, subject to certain exceptions.  Such exceptions include 
an equity security listed on Nasdaq SmallCap Market, and an equity 
security issued by an issuer that has:  

(1) net tangible assets of at least $2,000,000, if such issuer 
has been in continuous operation for three years,

(2) net tangible assets of at least $5,000,000, if such issuer 
has been in continuous operation for less than three years, 
or

(3) average revenue of at least $6,000,000 for the preceding 
three years.  

Unless an exception is available, the regulations require the delivery, 
prior to any transaction involving a penny stock, of a disclosure 
schedule explaining the penny stock market and the risks associated 
therewith. 

If American Champion's securities were to become subject to the 
regulations applicable to penny stocks, the market liquidity for its 
securities would be severely affected, limiting the ability of broker 
dealers to sell the securities and the ability of purchasers of the 
securities offered hereby to sell their securities in the secondary 
market.  There is no assurance that trading in American Champion's 
securities will not be subject to these or other regulations that would 
adversely affect the market for such securities.

This prospectus contains forward looking statements and their associated 
risks. This prospectus contains certain forward-looking statements, 
including among others:

(1) anticipated trends in our financial condition and results of 
operations; and

(2) our business strategy for developing, producing, 
distributing, licensing and merchandising the Kanga Roddy 
Series.  

These forward-looking statements are based largely on our current 
expectations and are subject to a number of risks and uncertainties.  
Actual results could differ materially from these forward-looking 
statements.  In addition to the other risks described elsewhere in this 
"Risk Factors" discussion, important factors to consider in evaluating 
such forward-looking statements include:

(1) changes in external competitive market factors or in 
American Champion's internal budgeting process which might 
impact trends in our results of operations;

(2) unanticipated working capital or other cash requirements; 

(3) changes in our business strategy or an inability to execute 
our strategy due to unanticipated change in the industries 
in which we operate; and

(4) various competitive factors that may prevent us from 
competing successfully in the marketplace.  

In light of these risks and uncertainties, many of which are described 
in greater detail elsewhere in this "Risk Factors" discussion, we cannot 
be certain that the events predicted in forward-looking statements 
contained in this prospectus will in fact occur.

                 INFORMATION INCORPORATION BY REFERENCE

The Securities and Exchange Commission (the "Commission") allows us 
to "incorporate by reference" certain of our publicly-filed documents 
into this prospectus, which means that information is considered part of 
this prospectus.  Information that we file with the Commission subsequent 
to the date of this prospectus will automatically update and supersede 
this information.  We incorporate by reference the documents listed below 
and any future filings made with the Commission under all documents 
subsequently filed by us pursuant to Section 13(a), 13(c), 14 or 15(d) of 
the Securities Exchange Act of 1934 until the selling stockholders have 
sold all the shares.

The following documents filed with the Commission are incorporated 
herein by reference: 

1. American Champion's Registration Statement on Form SB-2 for 
its initial public offering that became effective on July 30, 
1997; 

2. The description of American Champion's common stock contained 
in American Champion's Registration Statement on Form SB-2; 

3. Post-Effective Amendment No. 1 to American Champion's 
Registration Statement on Form SB-2, as filed with the 
Commission on July 2, 1998 and declared effective on July 17, 
1998;

4. American Champion's Proxy Statements for the 1998 Annual 
Meeting of Stockholders held on May 29, 1998 and the Special 
Meeting of Stockholders held on September 23, 1998; 

5. American Champion's Annual Report on Form 10-KSB for its 
fiscal year ended December 31, 1997; and

6. American Champion's Quarterly Reports on Form 10-QSB for the 
quarter periods ended September 30, 1998, June 30, 1998 and 
March 31, 1998. 

The Company will provide without charge to each person to whom a 
copy of this prospectus has been delivered, on written or oral request a 
copy of any or all of the documents incorporated by reference in this 
prospectus, other than exhibits to such documents.  Written or oral 
requests for such copies should be directed to Anthony K. Chan, American 
Champion Entertainment, Inc., 1694 The Alameda, Suite 100, San Jose, 
California 95126-2219 (telephone: (408) 288-8199). 

            ADDITIONAL INFORMATION AVAILABLE TO YOU

This prospectus is part of a Registration Statement on Form S-3 
that we filed with the Commission.  Certain information in the 
Registration Statement has been omitted from this prospectus in 
accordance with the rules of the Commission.  We file the annual, 
quarterly and special reports, proxy statements and other information 
with the Commission.  You can inspect and copy the Registration 
Statement as well as reports, proxy statements and other information we 
have filed with the Commission at the public reference room maintained 
by the Commission at 450 Fifth Street, NW, Washington, D.C. 20549, and 
at the following Regional Offices of the Commission:  Seven World Trade 
Center, New York, New York 10048, and Northwest Atrium Center, 500 West 
Madison Street, Chicago, Illinois 60661.  You can obtain copies from the 
public reference room of the Commission at 450 Fifth Street, NW, 
Washington, D.C. 20549, upon payment of certain fees.  You can call the 
Commission at 1-800-732-0330 for further information about the public 
reference room.  We are also required to file electronic versions of 
these documents with the Commission, which may be accessed through the 
Commission's World Wide Web site at http://www.sec.gov.  Our common 
stock is quoted on The Nasdaq National Market Reports, proxy and 
information statements and other information concerning American 
Champion may be inspected at The Nasdaq Stock Market at 1735 K Street, 
NW, Washington, D.C. 20006.


                         USE OF PROCEEDS

We will not receive any of the proceeds from the sale of the 
shares offered hereunder by the selling stockholders.  The offering is 
made to fulfill our contractual obligations to the selling stockholders 
to register the common stock held by or which are issuable to the 
selling stockholders.

                     CERTAIN MARKET INFORMATION

American Champion's common stock commenced trading on the Nasdaq  SmallCap
Market under the symbol "ACEI" on August 1,  1997.  The range of high and low
reported closing sales prices for the  common stock as reported by Nasdaq
SmallCap Market since the  commencement of trading were as follows:

           ACEI                               High             Low

           1997

       Third Quarter                          $5.500          $4.125

       Fourth Quarter                         $8.000          $4.813

           1998

       First Quarter                          $9.625          $7.750

       Second Quarter                         $9.563          $6.563

       Third Quarter                          $7.000          $3.500

       Fourth Quarter                         $3.625          $0.969

           1999

       First Quarter (up to Feb 24, 1999)     $3.000          $1.125

The prices set forth above reflect inter dealer prices, without 
retail mark-up, mark-down or commission and may not necessarily 
represent actual transactions.

On February 2, 1999, as reported by our transfer agent, shares of 
common stock were held by approximately 750 stockholders of record.

                          DIVIDEND POLICY

We intend to retain future earnings, if any, that may be generated 
from our operations to finance the operations and expansion of American 
Champion.  We do not plan to pay dividends to holders of the common 
stock for the reasonably foreseeable future.  Any decision as to the 
future payment of dividends will depend on the results of our operations 
and financial position and such other factors as our Board of Directors, 
in its discretion, deems relevant.

                      ISSUANCE OF COMMON STOCK
                      TO SELLING STOCKHOLDERS

The shares covered by this prospectus include:

(1) Up to 1,838,875 shares of common stock that have been issued 
or are issuable upon the conversion of 7% Convertible Debentures due 
January 1, 2002 issued by American Champion;

(2) 61,125 shares of common stock that are issuable on the 
exercise of Common Stock Purchase Warrants issued in connection with the 
debentures; and

(3) 600,000 shares of common stock that are issuable on the 
exercise of Common Stock Purchase Warrants issued to our consultants;

Debentures and Debenture Warrants.  On January 19, 1999, we 
entered into a Securities Purchase Agreement for the sale of the 
debentures and debenture warrants.  Pursuant to the agreement, the 
purchasers agreed under certain terms and conditions to purchase up to 
$950,000 of American Champion's debentures, and American Champion agreed 
to issue to the purchasers and placement agent warrants to purchase up 
to 61,125 shares of common stock. 

The debentures are convertible into a number of shares of American 
Champion's common stock based on lower of $2.01 or 75% of the market 
price of the common stock at the time of conversion.  The market price 
for purposes of conversion of the debentures is the average closing bid 
price of the common stock as reported by Bloomberg, LP for the five (5) 
trading days ending on the trading day immediately preceding the date 
that the debentures are converted. The actual number of shares of common 
stock issued or issuable upon conversion of the debentures is subject to 
adjustment, depending upon the future market price of the common stock 
and other factors.

The agreement also requires that we file with the Commission this 
registration statement to register the common stock issuable upon 
conversion of the debentures and upon exercise of the debenture warrants 
to allow the purchasers to resell such common stock to the public. 


                      SELLING STOCKHOLDERS

The following table sets forth certain information regarding the 
beneficial ownership of the common stock as of February 2, 1999 by each 
of the selling stockholders assuming the conversion of the debentures of 
$950,000 principal amount and a conversion rate of $0.5166 per share (in 
order to provide a cushion for any fluctuations in the market price of 
the common stock, we have agreed with certain of the selling 
stockholders to include in this prospectus the number of shares of 
common stock which could be issuable upon conversion of the debentures 
at an assumed conversion price of $0.5166 per share plus the number of 
shares issuable upon exercise of the debenture warrants)  as provided in 
the debenture, the exercise of the debenture warrants to purchase 26,125 
shares of common stock, the exercise of the common stock purchase 
warrants to purchase 600,000 shares of common stock, and the exercise of 
the warrants held by JW Genesis Financial Corporation to purchase 35,000 
shares of common stock.  Unless otherwise indicated below, to the 
knowledge of American Champion, all persons listed below have sole 
voting and investment power with respect to the shares of common stock, 
except to the extent authority is shared by spouses under applicable 
law.

The information included below is based upon information provided 
by the selling stockholders.  Because the selling stockholders may offer 
all, some or none of their shares, no definitive estimate as to the 
number of shares that will be held by the selling stockholders after the 
offering can be provided and the following table has been prepared on 
the assumption that all shares offered under this prospectus will be 
sold.

<TABLE>
<CAPTION>

                                                                                     Common Stock to be
                                                                                     Beneficially Owned
                              Common Stock Beneficially                              if All Shares Offered
                              Owned on February 2, 1999(1)                           Hereunder Are Sold(1)(3)
                           --------------------------------                    -------------------------------
                                                                 Shares That
                                                                May be Offered
Name                           Shares            Percent(2)       Hereunder        Shares             Percent
- ------------------          --------------     -------------      ------------   ------------        -----------
<S>                              <C>            <C>                 <C>             <C>                <C>

The Endeavour Capital Fund S.A.    664,997         10.52             490,808          174,189            2.99

Amro International S.A.            413,271          6.81             392,646           20,625             *

Canadian Advantage L.P.            596,533          9.54             588,970            7,563             *

JW Genesis Financial Corporation   110,000          1.91              35,000           75,000            1.31

Dalton Kent Securities Group, Inc. 430,000          7.06             300,000          130,000            2.25

Olympia Partners, LLC              662,646          10.48            662,646             --               --

Josh Berkowitz                      30,000            *               30,000             --               --

- -----------------------
* Less than one percent (1%)

</TABLE>

(1)     The number and percentage of shares beneficially owned is determined 
in accordance with Rule 13d-3 of the Securities Exchange Act of 1934, 
and the information is not necessarily indicative of beneficial 
ownership for any other purpose.  Under such rule, beneficial 
ownership includes any shares as to which the selling stockholder has 
sole or shared voting power or investment power and also any shares 
which the selling stockholder has the right to acquire within 60 days 
of February 2, 1999 through the conversion of debentures, the 
exercise of any debenture warrant or warrants held by JW Genesis 
Financial Corporation or other right.  Pursuant to the terms of the 
Securities Purchase Agreement for the sale of the debentures and 
debenture warrants, except under certain circumstances, no holder of 
the debentures may convert its debentures into common stock, if such 
conversion would result in the holder beneficially owning more than 
9.99% of the outstanding common stock.  All shares which may be 
issued on conversion of the debentures are included in the table 
notwithstanding such limitation.  Accordingly, the number of shares 
indicated above as beneficially owned by certain selling stockholders 
exceeds the actual number of shares such selling stockholder may be 
entitled to on conversion.  The actual number of shares of common 
stock issuable upon the conversion of the debentures and exercise of 
the debenture warrants is subject to adjustment depending on, among 
other factors, the future market price of the common stock, and could 
be materially less or more than the number estimated in the table.

(2)     The percentage interest of each selling stockholder is based on the 
number of shares of common stock beneficially owned by such 
stockholder divided by the sum of the outstanding shares of common 
stock (as of February 2, 1999), plus the shares, if any, which would 
be issued to such stockholder upon conversion of debentures held or 
exercise of any warrants. On February 2, 1999, American Champion had 
5,658,720 shares outstanding.

(3)     The shares hereunder do not include shares which we anticipate to 
be sold under a separate registration statement and prospectus.


                       PLAN OF DISTRIBUTION

Sales of the shares may be effected by or for the account of the 
selling stockholders from time to time in transactions (which may 
include block transactions) on the Nasdaq SmallCap Market, in negotiated 
transactions, through a combination of such methods of sale, or 
otherwise, at fixed prices that may be changed, at market prices 
prevailing at the time of sale or at negotiated prices.  The selling 
stockholders may effect such transactions by selling the shares directly 
to purchasers, through broker-dealers acting as agents of the selling 
stockholders, or to broker-dealers acting as agents for the selling 
stockholders, or to broker-dealers who may purchase shares as principals 
and thereafter sell the shares from time to time in transactions (which 
may include block transactions) on the Nasdaq SmallCap Market, in 
negotiated transactions, through a combination of such methods of sale, 
or otherwise.  In effecting sales, broker-dealers engaged by a selling 
stockholder may arrange for other broker-dealers to participate.  Such 
broker-dealers, if any, may receive compensation in the form of 
discounts, concessions or commissions from the selling stockholders 
and/or the purchasers of the shares for whom such broker-dealers may act 
as agents or to whom they may sell as principals, or both (which 
compensation as to a particular broker-dealer might be in excess of 
customary commissions).

The selling stockholders and any broker-dealers or agents that 
participate with the selling stockholders in the distribution of the 
shares may be deemed to be "underwriters" within the meaning of the 
Securities Act of 1933.  Any commissions paid or any discounts or 
concessions allowed to any such persons, and any profits received on the 
resale of the shares purchased by them may be deemed to be underwriting 
commission or discounts under the Securities Act of 1933.

We have agreed to bear all expenses of registration of the shares 
other than legal fees and expenses, if any, of counsel or other advisors 
of the selling stockholders.  The selling stockholders will bear any 
commissions, discounts, concessions or other fees, if any, payable to 
broker-dealers in connection with any sale of their shares.

We have agreed to indemnify the selling stockholders, or their 
transferees or assignees, against certain liabilities, including 
liabilities under the Securities Act of 1933 or to contribute to 
payments the selling stockholders or their respective pledgees, donees, 
transferees or other successors in interest, may be required to make in 
respect thereof.

                          LEGAL MATTERS

The valid issuance of the shares of common stock offered hereby 
has been passed upon for American Champion by Preston Gates & Ellis LLP, 
San Francisco, California.

                              EXPERTS

The balance sheet of American Champion Entertainment, Inc. as of 
February 5, 1997, and the financial statements of America's Best Karate 
as of December 31, 1996, and for the year then ended have been 
incorporated by reference herein and in the registration statement in 
reliance upon the reports of Moore Stephens P.C., independent certified 
public accountants, also incorporated by reference herein, and upon the 
authority of such firm as experts in accounting and auditing. 

The financial statements of American Champion as of December 31, 
1997, and for the year then ended have been incorporated by reference 
herein and in the registration statement in reliance upon the reports of 
Moss Adams LLP, independent certified public accountants, also 
incorporated by reference herein, and upon the authority of such firm as 
experts in accounting and auditing.

Effective October 8, 1997, the Board of Directors of American 
Champion, dismissed Moore Stephens, P.C., and such firm no longer acts 
as American Champion's principal accountant.  Moore Stephens' report on 
the American Champion's financial statements dated February 5, 1997, the 
date of the American Champion's incorporation, did not contain an 
adverse opinion or a disclaimer of opinion and was not qualified or 
modified as to uncertainty, audit scope or accounting principles.  Moore 
Stephens' report on the financial statements for the past two years 
relating to America's Best Karate, predecessor to American Champion, 
dated January 31, 1997, did not contain an adverse opinion or a 
disclaimer of opinion and was not qualified or modified as to audit 
scope or accounting principles; however, such report did include a 
modification of the auditor's standard report, noting that certain 
factors raised substantial doubt about America's Best Karate's ability 
to continue as a going concern.  During American Champion's and its 
predecessor's two most recent fiscal years and the interim period 
through October 8, 1997, there were no disagreements between American 
Champion or its predecessor and Moore Stephens on any matter of 
accounting principles or practices, financial statement disclosure, or 
auditing scope or procedures, which, if not resolved to the satisfaction 
of Moore Stephens, would have caused it to make reference to the subject 
matter of the disagreements in connection with its report.

Effective October 8, 1997, American Champion engaged Moss Adams 
LLP as its principal accountant.  Such engagement was approved by the 
American Champion's Board of Directors.  During American Champion's two 
most recent fiscal years and any subsequent interim period through 
October 8, 1997, American Champion did not consult Moss Adams LLP 
regarding the application of accounting principals to a specified 
transaction, the type of audit opinion that might be rendered on 
American Champion's financial statements or any matter that was the 
subject of disagreement or a reportable event.

No dealer, salesperson or other person is authorized to give any 
information or to make any representations other than those contained in 
this prospectus, and, if given or made, such information or 
representations must not be relied upon as having been authorized by 
American Champion.  This prospectus does not constitute an offer to buy 
any security other than the securities offered by this prospectus, or an 
offer to sell or a solicitation of an offer to buy any securities by any 
person in any jurisdiction where such offer or solicitation is not 
authorized or is unlawful.  Neither delivery of this prospectus nor any 
sale hereunder shall, under any circumstances, create any implication 
that there has been no change in the affairs of American Champion since 
the date hereof.

                           TABLE OF CONTENTS
                                                                          Page

Company                                                                     5
Risk Factors                                                                6
Incorporation of Certain Documents by Reference                             9
Available Information                                                       9
Use of Proceeds                                                            10
Certain Market Information                                                 10
Dividend Policy                                                            10
Issuance of Common Stock to Selling Stockholders                           11
Selling Stockholders                                                       12
Plan of Distribution                                                       14
Legal Matters                                                              14
Experts                                                                    14




                  AMERICAN CHAMPION ENTERTAINMENT, INC.

                   2,500,000 SHARES OF COMMON STOCK


                       ------------------------

                              PROSPECTUS
                            _______________

                             March 1, 1999


                                PART II
                  INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.                OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

The following table shows the estimated expenses of the issuance 
and distribution of the securities offered hereby (all such expenses will 
be borne by American Champion):

Registration fee                             $            1,281.41 
Legal fees and expenses                                  15,000.00 
Accounting fees and expenses                              3,000.00
Miscellaneous, including Nasdaq listing fees             10,000.00 

Total............ ...........................$           29,281.41 

ITEM 15.                INDEMNIFICATION OF DIRECTORS AND OFFICERS

American Champion's Certificate of Incorporation limits, to the 
maximum extent permitted by Delaware law, the personal liability of 
directors for monetary damages for breach of their fiduciary duties as a 
director.  American Champion's Bylaws provided that American Champion 
shall indemnify its officers and directors and may indemnify its 
employees and other agents to the fullest extent permitted by Delaware 
law.

Section 145 of the Delaware General Corporation Law provides that a 
corporation may indemnify a director, officer, employee or agent made a 
party to an action by reason of that fact that he or she was a director, 
officer, employee or agent of the corporation or was serving at the 
request of the corporation against expenses actually and reasonably 
incurred by him or her in connection with such action if he or she acted 
in good faith and in a manner he or she reasonably believed to be in, or 
not opposed to, the best interests of the corporation and with respect to 
any criminal action, had no reasonable cause to believe his or her 
conduct was unlawful.

Insofar as indemnification for liabilities arising under the 
Securities Act may be permitted to directors, officers or persons 
controlling American Champion pursuant to the foregoing provisions, 
American Champion has been advised that in the opinion of the Commission, 
such indemnification is against public policy as expressed in the 
Securities Act and is, therefore, unenforceable.

ITEM 16.                       EXHIBITS

The exhibits filed as part of this  Registration Statement are as 
follows:

Number  Description

4.1*    Securities Purchase Agreement, dated January 19, 1999, by 
        and among American Champion and the Buyers as defined 
        therein.

4.2*    7% Convertible Debentures due January 1, 2002. 

4.3*    Common Stock Purchase Warrant.

5.1     Opinion of Preston Gates & Ellis LLP regarding legality of 
        securities being registered.

23.1    Consent of Preston Gates & Ellis LLP (included in its 
        opinion filed as Exhibit 5.1).

23.2*    Consent of Moss Adams LLP.

23.3*    Consent of Moore Stephens P.C.

(*Previously filed)

ITEM 17.                UNDERTAKINGS

The undersigned Registrant hereby undertakes that, for purposes of 
determining any liability under the Securities Act of 1933, each filing 
of the Registrant's annual report pursuant to Section 13(a) or Section 
15(d) of the Securities Exchange Act of 1934 that is incorporated by 
reference in the registration statement shall be deemed to be a new 
registration statement relating to the securities offered therein, and 
the offering of such securities at that time shall be deemed to be the 
initial bona fide offering thereof.

Insofar as indemnification for liabilities arising under the 
Securities Act of 1933 may be permitted to directors, officers and 
controlling persons of the Registrant pursuant to its Certificate of 
Incorporation, its Bylaws, or otherwise, the Registrant has been advised 
that in the opinion of the Securities Exchange Commission such 
indemnification is against public policy as expressed in the Securities 
Act of 1933 and is, therefore, unenforceable.  If a claim for 
indemnification against such liabilities (other than the payment of the 
Registrant of expenses incurred or paid by a director, officer or 
controlling person of the Registrant in the successful defense of any 
action, suit or proceeding) is asserted by such director, officer or 
controlling person in connection with the securities being registered, 
the Registrant will, unless in the opinion of its counsel the matter has 
been settled by controlling precedent, submit to a court of appropriate 
jurisdiction the question whether such indemnification by it is against a 
public policy as expressed in the Securities Act of 1933 and will be 
governed by the final adjudication of such issue.

The undersigned Registrant hereby undertakes:

(1)     To file, during any period in which offers or sales are 
being made, a post-effective amendment to this Registration Statement to:

        (i)     Include any prospectus required by 
section 10(a)(3) of the Securities Act of 1933;

        (ii)    Reflect in the prospectus any facts or events 
arising after the effective date of the registration 
statement (or the most recent post-effective amendment 
thereof) which, individually or in the aggregate, represent a 
fundamental change in the information set forth in the 
registration statement.  Notwithstanding the foregoing, any 
increase or decrease in volume of securities offered (if the 
total dollar value of securities offered would not exceed 
that which was registered) and any deviation from the low or 
high and of the estimated maximum offering range may be 
reflected in the form of prospectus filed with the Commission 
pursuant to Rule 424(b) if, in the aggregate, the changes in 
volume and price represent no more than 20% change in the 
maximum aggregate offering price set forth in the 
"Calculation of Registration Fee" table in the effective 
registration statement;

        (iii)   Include any material information with respect to 
the plan of distribution not previously disclosed in the 
registration statement or any material change to such 
information in the registration statement; 
provided, however, that paragraph (1)(i) and (1)(ii) do not apply if the 
registration statement is on Form S-3 or Form S-8, and the information 
required to be included in a post-effective amendment by those paragraphs 
is incorporated by reference from periodic reports filed by the 
registrant pursuant to section 13 or section 15(d) of the Securities 
Exchange Act of 1934.

(2)     That, for the purpose of determining any liability 
under the Securities Act of 1933, each such post-effective amendment 
shall be deemed to be a new registration statement relating to the 
securities offered therein, and the offering of such securities at that 
time shall be deemed to be the initial bona fide offering thereof.

(3)     To remove from registration by means of a post-
effective amendment any of the securities being registered which remain 
unsold at the termination of the offering.

                            SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the 
Registrant certifies that it has reasonable grounds to believe that it 
meets all of the requirements for filing on Form S-3 and has duly caused 
this Registration Statement to be signed on its behalf by the 
undersigned, thereunto duly authorized, in the City of San Jose, 
California on the 26th day of February,  1999.


                                 By  /s/ Anthony K. Chan                    
                                         Anthony K. Chan
                                      Chief Executive Officer

Each person whose signature appears below constitutes and appoints 
Anthony K. Chan, with full power of substitution and resubstitution and 
each with full power to act without the other, his true and lawful 
attorney-in-fact and agent, for him and in his name, place and stead, in 
any and all capacities, to sign any and all amendments (including post-
effective amendments) and all other documents in connection therewith, 
with the Securities and Exchange Commission or any state, granting unto 
said attorneys-in-fact and agents, and each of them, full power and 
authority to do and perform each and premises, as fully to all intents 
and purposes as he might or could do in person, hereby ratifying and 
confirming all that said attorneys-in-fact and agents, or any of them, or 
their, his substitutes or substitute, may lawfully do or cause to be done 
by virtue hereof.

Pursuant to the requirements of the Securities Act of 1933, this 
Registration Statement has been signed by the following persons in the 
capacities and on the dates indicated.

<TABLE>
<CAPTION>
         Signature                       Capacities                  Date
- --------------------------- ------------------------------------ -------------
<S>                         <C>                                  <C>
/s/ ANTHONY K. CHAN        President, Chief Executive Officer, February 26, 1999
- ------------------------   and Director (principal executive
    Anthony K. Chan        officer)



/s/ ANTHONY K. CHAN        Chairman of the Board and Director   February 26, 1999
- ------------------------
Anthony K. Chan (attorney-in-fact)
    George Chung


/s/ ANTHONY K. CHAN        Senior Vice President and Director   February 26, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    Don Berryessa


/s/ ANTHONY K. CHAN       Vice President and Chief Financial   February 26, 1999
- -----------------------   Officer (principal financial officer)
Anthony K. Chan (attorney-in-fact)
    Mae Lyn Woo          


/s/ ANTHONY K. CHAN       Director                           February 26, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    William T. Duffy


/s/ ANTHONY K. CHAN       Director                           February 26, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    Alan Elkes


/s/ ANTHONY K. CHAN       Director                           February 26, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    Jan D. Hutchins


/s/ ANTHONY K. CHAN       Director                           February 26, 1999
- -------------------------
Anthony K. Chan (attorney-in-fact)
    Ronald M. Lott

</TABLE>


                            EXHIBITS INDEX

The exhibits filed as part of this Registration Statement are as 
follows:

Number  Description

4.1*    Securities Purchase Agreement, dated January 19, 1999, by 
        and among American Champion and the Buyers as defined 
        therein.

4.2*    7% Convertible Debentures due January 1, 2002. 

4.3*    Common Stock Purchase Warrant.

5.1     Opinion of Preston Gates & Ellis LLP regarding legality of 
        securities being registered.

23.1    Consent of Preston Gates & Ellis LLP (included in its 
        opinion filed as Exhibit 5.1).

23.2*   Consent of Moss Adams LLP.

23.3*   Consent of Moore Stephens P.C.

(* Previously filed)




<PAGE>   1

                                                           EXHIBIT 5.1

                                                        February 26, 1999



American Champion Entertainment, Inc.
1694 The Alameda, Suite 100
San Jose, CA 95126-2219

Ladies and Gentlemen:

At your request we have examined the Registration Statement No. 
333-72253 filed by you with the Securities Exchange Commission (the 
"Commission") on February 12, 1999 (the "Registration Statement") in 
connection with the registration under the Securities Act of 1933, as 
amended, of 2,500,000 shares of the Common Stock of American Champion 
Entertainment, Inc. (the "Stock").  Capitalized terms not defined 
herein have the meanings specified in the Securities Purchase Agreement 
dated January 19, 1999 among the Company and the buyers named therein 
(the "Agreement").

        In the course of our representation, we have reviewed such 
contracts and other documents as have been furnished to us by officers 
of the Company in response to our requests for all contracts and other 
documents that might be or are material to the Company or its assets, 
liabilities, results of operations or prospects taken as a whole, 
including but not limited to those filed by the Company with the 
Commission.  We have relied upon the completeness and accuracy of such 
responses to our requests without performing any independent check or 
verification.  We have received from an officer of the Company a 
certificate setting forth representations concerning factual matters 
relating to various aspects of the matters covered by this opinion 
letter.  
        We have assumed the completeness and authenticity of all 
documents submitted to us as originals, the conformity to and 
authenticity of the originals of all documents submitted to us as 
copies, and the genuineness of all signatures appearing thereon, the 
legal capacity of natural persons, and the validity, accuracy, 
truthfulness, reliability and completeness as of the date of this 
opinion of all statements of fact, including the representations and 
warranties, contained therein.  We have additionally assumed, with your 
permission, that the Stock when issued will be evidenced by properly 
executed and delivered certificates.

We are qualified to practice law in the State of California, and 
we express no opinion on the law of any jurisdiction other than the 
laws of the State of California, the General Corporation Law of the 
State of Delaware and the federal laws of the United States.  In 
addition, we express no opinion as to choice of law or conflicts of 
laws. We express no opinion as to compliance with federal, state or 
foreign securities laws, except as expressly set forth herein.  We have 
also assumed in rendering our opinions that the issuance of the 
Securities does not violate NASD Rule 4310(c)(25)(H)(i)(d)(2) and we 
express no opinion regarding the applicability of such rule.

        Based upon and subject to the foregoing, we are of the opinion 
that the Stock, when issued and sold in the manner referred to in the 
Registration Statement, will be legally issued, fully paid and 
nonassessable.

Our opinion is limited to the matters expressly set forth in this 
opinion letter, and no opinion is to be implied or may be inferred 
beyond the matters expressly so stated.  Such opinion is rendered as of 
the date hereof and, therefore relates only to events that exist as of 
that time.  We disclaim any obligation to update our opinion for, or 
advise you of, any facts, circumstances, events, changes in law or the 
interpretation thereof, or developments which hereafter may be brought 
to our attention and which may alter, affect or modify the opinion 
expressed herein.

This letter is intended solely for the Company's use in 
connection with the transactions contemplated by the Agreements.  
Without our prior written consent, this letter or the opinion contained 
herein may not be:  (i) relied upon by any other party or for any other 
purpose; (ii) quoted in whole or in part or otherwise referred to in 
any report or document other than a closing memorandum relating to the 
subject transactions; or (iii) furnished (the original or copies 
thereof) to any party.

        We consent to the use of this opinion as an exhibit to the 
Registration Statement and further consent to all references to us in 
the Registration Statement and any amendment thereto.

Sincerely yours,

     PRESTON GATES & ELLIS LLP

/S/  PRESTON GATES & ELLIS LLP



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