AMERICAN CHAMPION ENTERTAINMENT INC
424B3, 2000-03-01
MOTION PICTURE & VIDEO TAPE PRODUCTION
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<PAGE>   2

                                          Filed Pursuant to Rule 424(b)(3)
                                          Registration Statement No. 333-30626

PROSPECTUS


                   AMERICAN CHAMPION ENTERTAINMENT, INC.

                     1,347,658 Shares of common stock

This prospectus relates to the sale of up to 1,347,658 shares of common stock
of American Champion Entertainment, Inc. offered by certain holders of
American Champion securities. The shares may be offered by the selling
stockholders from time to time in regular brokerage transactions in
transactions directly with market makers or in certain privately negotiated
transactions. For additional information on the methods of sale, you should
refer to the section entitled "Plan of Distribution." We will not receive any
of the proceeds from the sale of the shares by the selling stockholders.

Each of the selling stockholders may be deemed to be an "underwriter," as such
term is defined in the Securities Act of 1933.

On July 31, 1997, the common stock and our redeemable common stock purchase
warrants began trading on the Nasdaq SmallCap Market under the symbols "ACEI"
and "ACEIW," respectively. On February 14, 2000 the closing sale price of the
common stock and the common stock purchase warrants on Nasdaq SmallCap Market
was $4.375 and $0.406, respectively. See "Certain Market Information."

The securities offered hereby are speculative and involve a high degree of
risk and substantial dilution. Only investors who can bear the risk of loss
of their entire investment should invest. See "Risk Factors" beginning on
page 8.


Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or determined if
this prospectus is truthful or complete. Any representation to the contrary
is a criminal offense.


               The date of this prospectus is March 1, 2000.

<PAGE>
                            TABLE OF CONTENTS
                                                                      Page

Company                                                                 3
Risk Factors                                                            3
Material Changes                                                        8
Incorporation of Certain Documents by Reference                         9
Available Information                                                   9
Use of Proceeds                                                        10
Certain Market Information                                             10
Dividend Policy                                                        11
Issuance of Common Stock to Selling Stockholders                       11
Selling Stockholders                                                   12
Plan of Distribution                                                   13
Legal Matters                                                          14
Experts                                                                14

                               COMPANY

American Champion Entertainment, Inc. is a holding company, for our
wholly-owned subsidiary, America's Best Karate and its wholly-owned
subsidiary, American Champion Media, Inc. and its wholly-owned subsidiary
American Champion Marketing Group, Inc.

America's Best Karate owns, manages and operates one karate studio in the San
Francisco Bay Area under the name "ABK," that provides karate instruction to
students of all ages and skill levels. American Champion Media is a media
production and marketing company. Through American Champion Media and American
Champion Marketing Group, American Champion:

* develops, produces and markets "Adventures with Kanga Roddy," a television
program for pre-school and primary school children (the "Kanga Roddy Series");
and

* licenses merchandising rights related to the Kanga Roddy Series and other
intellectual properties through acquisitions.

* develops, produces and markets various audio tapes, video tapes and
workbooks that specialize in fitness information.

American Champion was incorporated on February 5, 1997 under the laws of
Delaware. American Champion's executive offices are located at 1694 The
Alameda, Suite 100, San Jose, California 95126, and its telephone number is
(408) 288-8199.

                              RISK FACTORS

You should carefully consider the risks described below before making an
investment decision. The risks and uncertainties described below are not the
only ones facing American Champion. Additional risks and uncertainties not
presently known to us or that we currently deem immaterial may also impair our
business operations. The actual occurrence of the following risks could
adversely affect our business. In such case, the trading price of our common
stock could decline, and you may lose all or part of your investment.

This prospectus also contains forward-looking statements that involve risks
and uncertainties. Our actual results could differ materially from those
anticipated in the forward-looking statements as a result of certain factors,
including the risks described below and elsewhere in this prospectus.

We have a history of losses and expect to incur future losses. We sustained
operating losses of $801,416 in the year ended December 31, 1997, $1,923,516
in the year ended December 31, 1998 and $3,403,222 in the nine months ended
September 30, 1999. We expect to incur significant additional operating losses
for the foreseeable future as we continue to develop, produce and market our
media projects, including the Kanga Roddy Series. The development and
production costs (exclusive of marketing costs) for the remaining 12 episodes
of the Kanga Roddy Series we are obligated to deliver is estimated to be $2.6
million.

If we are unable to obtain financing, we will be unable to continue with
future production of the Kanga Roddy Series. Our development and production
of the Kanga Roddy Series requires substantial amounts of capital. We have
entered into a distribution agreement and a continuing distribution agreement
with KTEH, the public broadcasting station serving the San Jose, California
area, which obligate us to deliver a total of 41 episodes of the Kanga Roddy
Series. To date, we have completed 29 episodes of the Kanga Roddy Series.
Based on production of 29 episodes completed to date, we now estimate that the
average cost of developing and producing each episode of the Kanga Roddy
Series is $220,000 and that it will require an additional $2.6 million of
additional financing to complete the remaining 12 episodes of the Kanga Roddy
Series. On September 24, 1999, we sold 7% convertible debentures in the
principal amount of $1,000,000.

We are dependent on the success of the Kanga Roddy Series, and we cannot be
certain that the initial television viewership of the Kanga Roddy Series will
be maintained. We are dependent on the success of the Kanga Roddy Series,
which in turn is dependent upon unpredictable and volatile factors beyond our
control, such as children's preferences. The Kanga Roddy Series is currently
shown on public television stations which reach approximately 40 million
households. Although the Kanga Roddy Series has received positive acclaim and
positive Nielsen ratings on its estimated audience, the show must attract a
significant television audience over a long period of time before we realize
significant revenue and profitability. We cannot be certain that the initial
television viewership of the Kanga Roddy Series will be maintained.
Furthermore, to attract a significant television audience for the Kanga Roddy
Series over a long period of time, we need to complete additional episodes of
the Kanga Roddy Series.

If we are unable to attract a significant television audience for the Kanga
Roddy Series, it is doubtful that any significant licensing or merchandising
opportunities will arise. Our strategy in producing the Kanga Roddy Series
includes the licensing of its characters to others for the merchandising of a
variety of products ranging from toys to apparel. Our ability to successfully
exploit the merchandising opportunities afforded by the Kanga Roddy Series is
dependent on the popularity of the Kanga Roddy Series and the ability of our
characters to provide attractive merchandising features to its customers. If
we are unable to attract a significant television audience for the Kanga Roddy
Series, it is doubtful that any significant licensing or merchandising
opportunities will arise. Even if the Kanga Roddy Series is popular with
television audiences, we cannot be certain that licensing opportunities will
materialize as we must compete with hundreds of owners of creative content who
seek to license their characters and properties to a limited number of
manufacturers and distributors.

Our lack of significant experience with television programming or licensing
and merchandising could adversely affect our business. Prior to American
Champion's involvement with the Kanga Roddy Series, our business was primarily
the operation of its karate studios and the production of fitness video tapes
and we had no experience with the development and production of television
programming or with the licensing and merchandising of products. To date, we
have completed 29 half-hour episodes. However, the television and licensing
and merchandising businesses are complicated and the absence of experience in
such businesses could adversely affect our business.

The loss of the services of any of the following individuals, or of other key
personnel, could adversely affect our business. We are dependent on the efforts
and abilities of Anthony Chan and George Chung, our founders and principal
executive officers, and Jan D. Hutchins, President of American Champion Media.
We have entered into employment agreements, effective as of August 5, 1997, with
such individuals. We are also dependent on the efforts and abilities of Joy
Tashjian, President and CEO of American Champion Marketing Group, a newly formed
and wholly owned subsidiary; with whom we have entered into an employment
agreement effective on June 3, 1999. None of such employment agreements contains
non-competition provisions. See "Management-- Employment Agreements" of
American Champion's Post-Effective Amendment No.1 to its Form SB-2 Registration
Statement. The loss of the services of any of the above individuals, or of other
key personnel, could adversely affect our business. We have obtained "key-man"
life insurance with $1,000,000 coverage for each of Messrs. Chung and Chan.

The failure of Joe Montana, Ronnie Lott, or their wives, or the San Francisco
49ers, to continue to actively support the Kanga Roddy Series could have an
adverse impact on our ability to market the Kanga Roddy Series. The success
of the Kanga Roddy Series depends in part on American Champion's continued
association with former 49ers Joe Montana and Ronnie Lott, and their wives,
and the San Francisco 49ers. Messrs. Montana and Lott have endorsed the Kanga
Roddy Series in news and television interviews and their wives are principal
actors in the Kanga Roddy Series. The failure of Joe Montana, Ronnie Lott, or
their wives, or the San Francisco 49ers, to continue to actively support the
Kanga Roddy Series could have an adverse impact on our ability to market the
Kanga Roddy Series. None of Joe Montana, Ronnie Lott, or their wives, or the
San Francisco 49ers are obligated to engage in any business transactions or
jointly participate in any opportunities with American Champion, and the
possibility exists that the current relationships between the parties could
materially change in the future.

Each of the industries in which we compete is highly competitive and most of the
companies with which we compete have greater financial and other resources than
us. With respect to our television production activities, we compete on the
basis of relationships and pricing for access to a limited supply of facilities
and talented creative personnel to produce its programs. Our Kanga Roddy Series
competes for time slots, ratings and related advertising revenues and for the
licensing and merchandising of products related to the Kanga Roddy Series. Our
fitness products compete with many other products aimed at the fitness and
weight loss markets, including other video tapes, audio tapes and workbooks,
and various types of exercise machinery. Many of these competing products are
sponsored or endorsed by celebrities and sports figures, and are marked by
companies having significantly greater resources than ours. The martial arts
industry is also highly competitive. American Champion's competitors include a
variety of small to medium sized martial arts instructional centers, many of
which may be better established and better financed than ours.

We may have to return America's Best Karate membership fees pursuant to the
terms of our standard contract with our students. Pursuant to the terms of its
standard contract with its students, ABK is required to refund:

(1) all funds received if a student cancels within three (3) days of signing a
membership contract,

(2) all "unearned" funds received in the event the student dies, becomes
permanently disabled, moves more than twenty-five (25) miles away from ABK or
ABK closes for more than thirty (30) consecutive days, and

(3) the outstanding amount of fees set forth in (1) and (2) above prior and up
to the time of sale of our ABK studios.

We do not currently maintain nor does it anticipate maintaining a reserve
account for return of membership fees. As a consequence, we may be unable to
refund membership fees which could adversely affect on our business and
prospects.

Messrs. Chan and Chung are in a position to strongly influence the election of
directors as well as affairs of American Champion. As of the date of this
prospectus, Anthony Chan and George Chung, American Champion's founders and
principal executive officers, collectively beneficially own 752,970 shares of
American Champion's outstanding common stock, representing approximately 12.45%
of the outstanding shares prior to this offering and approximately 10.18% of
the outstanding shares of common stock after this offering (assuming no exercise
of any outstanding options or any warrants). Since holders of common stock do
not have any cumulative voting rights and directors are elected by a majority
vote, Messrs. Chan and Chung are in a position to strongly influence the
election of directors as well as the affairs of American Champion.

We have purchased liability insurance for our karate studios. In the event of
a claim brought by students or instructors injured during karate classes, we
have purchased liability insurance for each of our karate studios in the
amount of $1,000,000 per occurrence and $2,000,000 in the aggregate which we
believe is sufficient for current level of business operations. We cannot be
certain, however, that the present coverage will continue to be available in
the future or that we will be able to retain such coverage at a reasonable
cost. Further, we cannot be certain that such insurance will be sufficient to
cover potential claims, or that adequate, affordable insurance coverage will
be available to us in the future as we expand our operations. A successful
claim against us in excess of the liability limits or relating to an injury
excluded under the policy could adversely affect us.

If we do not continue to fulfill Nasdaq maintenance requirements, our
securities may be delisted from Nasdaq market. American Champion's common
stock is listed on Nasdaq SmallCap Market. The Securities and Exchange
Commission has approved rules imposing criteria for listing of securities on
Nasdaq SmallCap Market, including standards for maintenance of such listing.
For continued listing, a company, among other things, must have $2,000,000 in
net tangible assets, $1,000,000 in market value of securities in the public
float and a minimum bid price of $1.00 per share. We currently have
approximately $5,100,000 in net tangible assets and approximately $20,000,000
in market value of securities in the public float, with a bid price of
approximately $4 per share. If we are unable to satisfy Nasdaq SmallCap
Market's maintenance criteria in the future, our securities may be delisted
from Nasdaq SmallCap Market. In such event, trading, if any, in our securities
would thereafter be conducted in the over counter market in the so called
"pink sheets" or the NASD's "Electronic Bulletin Board." As a consequence of
such delisting, an investor would likely find it more difficult to dispose of,
or to obtain quotations as to, the price of our securities. Our share price
had been under $1.00 per share from August 1999 to end of the year 1999. We
effected a reverse split of our common stock at the rate of 1 for 4 on
January 4, 2000, and currently our bid price is approximately $4 per share.

If we are unable to satisfy the maintenance requirements for Nasdaq SmallCap
Market and our common stock were to trade below the minimum bid price of
$1.00 per share, trading would be conducted on the "pink sheets" or the NASD's
Electronic Bulletin Board. If the common stock is not quoted on Nasdaq SmallCap
Market, or we do not have $2,000,000 in stockholders' equity, trading in the
common stock would be covered by Rule-15g 9 promulgated under the Securities
Exchange Act of 1934 for non-Nasdaq SmallCap Market and non-exchange listed
securities. Under such rule, broker dealers who recommend such securities
such securities to persons other than established customers and accredited
investors must make a special written suitability determination for the
purchaser and receive the purchaser's written agreement to a transaction prior
to sale. Securities are exempt from this rule if the market price is at least
$5.00 per share.

The Commission adopted regulations that generally define a penny stock to be
any equity security that has a market price of less than $5.00 per share,
subject to certain exceptions. Such exceptions include an equity security
listed on Nasdaq SmallCap Market, and an equity security issued by an issuer
that has:

(1) net tangible assets of at least $2,000,000, if such issuer has been in
continuous operation for three years,

(2) net tangible assets of at least $5,000,000, if such issuer has been in
continuous operation for less than three years, or

(3) average revenue of at least $6,000,000 for the preceding three years.

Unless an exception is available, the regulations require the delivery, prior
to any transaction involving a penny stock, of a disclosure schedule
explaining the penny stock market and the risks associated therewith. If
American Champion's securities were to become subject to the regulations
applicable to penny stocks, the market liquidity for its securities would be
severely affected, limiting the ability of broker dealers to sell the
securities and the ability of purchasers of the securities offered hereby to
sell their securities in the secondary market. There is no assurance that
trading in American Champion's securities will not be subject to these or other
regulations that would adversely affect the market for such securities. This
prospectus contains forward looking statements and their associated risks. This
prospectus contains certain forward-looking statements, including among others:

(1) anticipated trends in our financial condition and results of operations;
and
(2) our business strategy for developing, producing, distributing, licensing
and merchandising the Kanga Roddy Series.

These forward-looking statements are based largely on our current expectations
and are subject to a number of risks and uncertainties. Actual results could
differ materially from these forward-looking statements. In addition to the
other risks described elsewhere in this "Risk Factors" discussion, important
factors to consider in evaluating such forward-looking statements include:

(1) changes in external competitive market factors or in American Champion's
internal budgeting process which might impact trends in our results of
operations;

(2) unanticipated working capital or other cash requirements;

(3) changes in our business strategy or an inability to execute our strategy
due to unanticipated change in the industries in which we operate; and

(4) various competitive factors that may prevent us from competing
successfully in the marketplace.

In light of these risks and uncertainties, many of which are described in
greater detail elsewhere in this "Risk Factors" discussion, we cannot be
certain that the events predicted in forward-looking statements contained in
this prospectus will in fact occur.

                           MATERIAL CHANGES

Between May 19, 1999 and June 7, 1999, American Champion issued to its
management an aggregate of 0.93 million options (adjusted for 1:4  reverse
split on January 4, 2000) pursuant to its 1997 Stock Plan and the Non-Employee
Directors Stock Option Plan. Of such options, 0.84  million were issued to the
officers and directors of American Champion as a group. On January 10, 2000,
American Champion issued 0.63 million share of common stock pursuant to its
2000 Stock Incentive Plan, to its officers and directors of American Champion
as a group. The following table sets forth the options and common stock
issued to certain of American Champion's directors and officers (adjusted for
1:4 reverse split on January 4, 2000):

Name            Position               Number of Option         Date of Grant

George Chung    Chairman of the Board       25,000              May 19, 1999
                                           250,000              June 7, 1999

Anthony K. Chan President & CEO             25,000              May 19, 1999
                                           250,000              June 7, 1999

Name            Position               Number of Shares         Date of Grant
                                       of Common Stock

George Chung    Chairman of the Board       250,000             January 10, 2000

Anthony K. Chan President & CEO             250,000             January 10, 2000



                   INFORMATION INCORPORATION BY REFERENCE

The Securities and Exchange Commission (the "Commission") allows us to
"incorporate by reference" certain of our publicly-filed documents into this
prospectus, which means that information is considered part of this prospectus.
Information that we file with the Commission subsequent to the date of this
prospectus will automatically update and supersede this information. We
incorporate by reference the documents listed below and any future filings made
with the Commission under all documents subsequently filed by us pursuant to
Section 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934 until
the selling stockholders have sold all the shares.

The following documents filed with the Commission are incorporated herein by
reference:

1. American Champion's Registration Statement on Form SB-2 for its initial
public offering that became effective on July 30, 1997; and

2. The description of American Champion's common stock contained in American
Champion's Registration Statement on Form SB-2; and

3. Post-Effective Amendment No. 1 to American Champion's Registration
Statement on Form SB-2, as filed with the Commission on July 2, 1998 and
declared effective on July 17, 1998; and

4. American Champion's Proxy Statement for the 1999 Annual Meeting of
Stockholders held on May 5, 1999; and

5. American Champion's Annual Report on Form 10-KSB and it's amendment filed on
November 15, 1999 for its fiscal year ended December 31, 1998; and

6. American Champion's Quarterly Report on Form 10-QSB for the quarter period
ended September 30, 1999; and

7. American Champion's Definitive Proxy Statement for a Special Meeting of
Stockholders to be held on December 10, 1999.

The Company will provide without charge to each person to whom a copy of this
prospectus has been delivered, on written or oral request a copy of any or all
of the documents incorporated by reference in this prospectus, other than
exhibits to such documents. Written or oral requests for such copies should be
directed to Anthony K. Chan, American Champion Entertainment, Inc., 1694 The
Alameda, Suite 100, San Jose, California 95126-2219 (telephone: (408)288-8199.

                 ADDITIONAL INFORMATION AVAILABLE TO YOU

This prospectus is part of a Registration Statement on Form S-3 that we filed
with the Commission. Certain information in the Registration Statement has been
omitted from this prospectus in accordance with the rules of the Commission We
file the annual, quarterly and special reports, proxy statements and other
information with the Commission. You can inspect and copy the Registration
Statement as well as reports, proxy statements and other information we have
filed with the Commission at the public reference room maintained by the
Commission at 450 Fifth Street, NW, Washington, D.C. 20549, and at the
following Regional Offices of the Commission: Seven World Trade Center, New
York, New York 10048, and Northwest Atrium Center, 500 West Madison Street,
Chicago, Illinois 60661. You can obtain copies from the public reference room
of the Commission at 450 Fifth Street, NW, Washington, D.C. 20549, upon payment
of certain fees. You can call the Commission at 1-800-732-0330 for further
information about the public reference room. We are also required to file
electronic versions of these documents with the Commission, which may be
accessed through the Commission's World Wide Web site  at http://www.sec.gov.
Our common stock is quoted on The Nasdaq National Market Reports, proxy and
information statements and other information concerning American Champion may
be inspected at The Nasdaq Stock Market at 1735 K Street, NW, Washington, D.C.
20006.

                             USE OF PROCEEDS

We will not receive any of the proceeds from the sale of the shares offered
hereunder by the selling stockholders. The offering is made to fulfill our
contractual obligations to the selling stockholders to register the common
stock held by or which are issuable to the selling stockholders.

                        CERTAIN MARKET INFORMATION

American Champion's common stock commenced trading on the Nasdaq SmallCap
Market under the symbol "ACEI" on August 1, 1997. The range of high and low
reported closing sales prices for the common stock as reported by Nasdaq
SmallCap Market since the commencement of trading were as follows:

                          High      Low        High       Low
                                             (Adjusted for 1:4
                                              reverse split as of
                                              January 4 ,2000)
1997

Third Quarter            $5.500    $4.125     $22.00    $16.50

Fourth Quarter           $8.000    $4.813     $32.00    $19.25

1998

First Quarter            $9.625    $7.750     $38.50    $31.00

Second Quarter           $9.563    $6.563     $38.25    $26.25

Third Quarter            $7.000    $3.500     $28.00    $14.00

Fourth Quarter           $3.625    $0.969     $14.50    $3.876

1999

First Quarter            $3.000    $1.063     $12.00    $4.252

Second Quarter           $2.438    $0.781     $9.752    $3.124

Third Quarter            $1.656    $0.516     $6.624    $2.064

Fourth Quarter           $0.313    $1.406     $1.252    $5.624


2000

First Quarter             ----      ----      $6.031    $2.125
(as of February 14, 2000)

The prices set forth above reflect inter dealer prices, without retail
mark-up, mark-down or commission and may not necessarily represent actual
transactions.

                             DIVIDEND POLICY

We intend to retain future earnings, if any, that may be generated from our
operations to finance the operations and expansion of American Champion. We
do not plan to pay dividends to holders of the common stock for the reasonably
foreseeable future. Any decision as to the future payment of dividends will
depend on the results of our operations and financial position and such other
factors as our Board of Directors, in its discretion, deems relevant.

            ISSUANCE OF COMMON STOCK TO SELLING STOCKHOLDERS
             The shares covered by this prospectus include:

(1)     Up to 1,012,658 shares of common stock that have been issued or are
issuable, assuming the conversion rate of $1.2344 per share to allow for
fluctuation in market price, upon the conversion of 7% Convertible Debentures
due December 31, 2002 issued by American Champion;

(2)     125,000 shares of common stock that are issuable upon the exercise of
Common Stock Purchase Warrants issued in connection with the debentures;

(3)     10,000 shares of Common Stock that are issued and issuable upon the
exercise of common stock Purchase Warrants issued by AmericanChampion in
connection to the debentures for related legal fees;

(4)     200,000 shares of Common Stock Purchase Warrants issued by American
Champion to financial consultants;

Debentures and Debenture Warrants. On January 5, 2000, we entered into a
Securities Purchase Agreement for the sale of the debentures and debenture
warrants. Pursuant to the agreement, the purchasers purchased $1,250,000 of
American Champion's debentures, and American Champion issued to the purchasers
warrants to purchase up to 125,000 shares of common stock.

The debentures are convertible into a number of shares of American Champion's
common stock based on lower of $2.46875 or 82.5% of the market price of the
common stock at the time of conversion. The market price for purposes of
conversion of the debentures is the average of the lowest three closing bid
prices of the common stock as reported by Bloomberg, LP for the ten (10)
trading days ending on the trading day immediately preceding the date that the
debentures are converted. The actual number of shares of common stock issued
or issuable upon conversion of the debentures is subject to adjustment,
depending upon the future market price of the common stock and other factors.

The agreement also requires that we file with the Commission this registration
statement to register the common stock issuable upon conversion of the
debentures and upon exercise of the debenture warrants to allow the purchasers
to resell such common stock to the public.
                              SELLING STOCKHOLDERS

The following table sets forth certain information regarding the beneficial
ownership of the common stock as of February 14, 2000 by each of the selling
stockholders assuming the conversion of the debentures of $1,250,000 principal
amount and a conversion rate of $1.234375 per share (in order to provide a
cushion for any fluctuations in the market price of the common stock, we have
agreed with certain of the selling stockholders to include in this prospectus
the number of shares of common stock which could be issuable upon conversion
of the debentures at an assumed conversion price of $1.234375 per share), plus
125,000 shares issuable upon exercise of the debenture warrants as provided in
the debenture; 10,000 shares of Common Stock issuable upon the exercise of
Common Stock Purchase Warrants that were issued by American Champion in
connection to the debentures for legal fees; and 200,000 shares of common
stock issuable upon the exercise of Common Stock Purchase Warrants that were
issued by American Champion to financial consultants. Unless otherwise
indicated below, to the knowledge of American Champion, all  persons listed
below have sole voting and investment power with respect to the shares of
common stock, except to the extent authority is shared by spouses under
applicable law.

The information included below is based upon information provided by the
selling stockholders. Because the selling stockholders may offer all, some or
none of their shares, no definitive estimate as to the number of shares that
will be held by the selling stockholders after the offering can be provided
and the following table has been prepared on the assumption that all shares
offered under this prospectus will be sold.

<TABLE>
<CAPTION>

                                                                          Common Stock to be
                                                                          Beneficially Owned
                               Common Stock Beneficially                 if All Shares Offered
                               Owned on February 14, 2000 (1)           Hereunder Are Sold(1)(2)
                                                          Shares That
                                                         May be Offered
        Name                     Shares     Percent(2)     Hereunder      Shares     Percent
- ---------------------------- ------------ ------------ ---------------------------------------
<S>                          <C>          <C>          <C>            <C>         <C>
Amro International S.A.          455,063         7.00%        455,063       --          --

Endeavour Capital Fund S.A.      455,063         7.00%        455,063       --          --

Esquire Trade and Finance        113,766         1.85%        113,766       --          --

Austinvest Anstalt Balzers       113,766         1.85%        113,766       --          --

Samuel M. Krieger                  6,666           *            6,666       --          --

Ronald J. Nussbaum                 3,334           *            3,334       --          --

Dalton Kent Securities Group     100,000         1.63%        100,000       --          --

Olympia Partners, LLC.           100,000         1.63%        100,000       --          --

- ------------------------------
* Less than one percent (1%).

</TABLE>

(1)     The number and percentage of shares beneficially owned is determined in
accordance with Rule 13d-3 of the Securities Exchange Act of 1934, and the
information is not necessarily indicative of beneficial ownership for any
other purpose. Under such rule, beneficial ownership includes any shares  as to
which the selling stockholder has sole or shared voting power or investment
power and also any shares which the selling stockholder has the right to
acquire within 60 days of February 7, 2000 through the conversion of debentures
and the exercise of any debenture warrant, or other right. Pursuant to the
terms of the Securities Purchase Agreement for the sale of the debentures and
debenture warrants, except under certain circumstances, no holder of the
debentures may convert its debentures into common stock, if such conversion
would result in the holder beneficially owning more than 9.99% of the
outstanding common stock. All shares which may be issued on conversion of the
debentures are included in the table notwithstanding such limitation.
Accordingly, the number of shares indicated above as beneficially owned by
certain selling stockholders exceeds the actual number of shares such selling
stockholder may be entitled to on conversion. The actual number of shares of
common stock issuable upon the conversion of the debentures and exercise of
the debenture warrants is subject to adjustment depending on, among other
factors, the future market price of the common stock, and could be materially
less or more than the number estimated in the table.

(2)     The percentage interest of each selling stockholder is based on the
number  of shares of common stock beneficially owned by such stockholder
divided by the sum of the outstanding shares of common stock (as of February
7, 2000), plus the shares, if any, which would be issued to such stockholder
upon conversion of debentures held or exercise of any warrants. On February
7, 2000, American Champion had 5,904,606 shares outstanding.

(3)     The shares hereunder do not include shares which we anticipate to be
sold under a separate registration statement and prospectus.

                           PLAN OF DISTRIBUTION

Sales of the shares may be effected by or for the account of the selling
stockholders from time to time in transactions (which may include block
transactions) on the Nasdaq SmallCap Market, in negotiated transactions,
through a combination of such methods of sale, or otherwise, at fixed prices
that may be changed, at market prices prevailing at the time of sale or at
negotiated prices. The selling stockholders may effect such transactions by
selling the shares directly to purchasers, through broker-dealers acting as
agents of the selling stockholders, or to broker-dealers acting as agents for
the selling stockholders, or to broker-dealers who may purchase shares as
principals and thereafter sell the shares from time to time in transactions
(which may include block transactions) on the Nasdaq SmallCap Market, in
negotiated transactions, through a combination of such methods of sale, or
otherwise. In effecting sales, broker-dealers engaged by a selling stockholder
may arrange for other broker-dealers to participate. Such broker-dealers, if
any, may receive compensation in the form of discounts, concessions or
commissions from the selling stockholders and/or the purchasers of the shares
for whom such broker-dealers may act as agents or to whom they may sell as
principals, or both (which compensation as to a particular broker-dealer
might be in excess of customary commissions).

The selling stockholders and any broker-dealers or agents that participate
with the selling stockholders in the distribution of the shares may be deemed
to be "underwriters" within the meaning of the Securities Act of 1933. Any
commissions paid or any discounts or concessions allowed to any such persons,
and any profits received on the resale of the shares purchased by them may be
deemed to be underwriting commission or discounts under the Securities Act of
1933.

We have agreed to bear all expenses of registration of the shares other than
legal fees and expenses, if any, of counsel or other advisors of the selling
stockholders. The selling stockholders will bear any commissions, discounts,
concessions or other fees, if any, payable to broker-dealers in connection
with any sale of their shares.

We have agreed to indemnify the selling stockholders, or their transferees or
assignees, against certain liabilities, including liabilities under the
Securities Act of 1933 or to contribute to payments the selling stockholders
or their respective pledgees, donees, transferees or other successors in
interest, may be required to make in respect thereof.

                           LEGAL MATTERS

The valid issuance of the shares of common stock offered hereby has been
passed upon for American Champion by Sichenzia Ross & Friedman LLP, New York,
New York.

                              EXPERTS

The balance sheet and financial statements of American Champion Entertainment,
Inc.for the years ended December 31, 1997 and December 31, 1998 have been
incorporated by reference herein and in the registration statement in reliance
upon the reports of Moss Adams LLP, independent certified public accountants,
also incorporated by reference herein, and upon the authority of such firm as
experts in accounting and auditing.

No dealer, salesperson or other person is authorized to give any information
or to make any representations other than those contained in this prospectus,
and, if given or made, such information or representations must not be relied
upon as having been authorized by American Champion. This prospectus does not
constitute an offer to buy any security other than the securities offered by
this prospectus, or an offer to sell or a solicitation of an offer to buy any
securities by any person in any jurisdiction where such offer or solicitation
is not authorized or is unlawful. Neither delivery of this prospectus nor any
sale hereunder shall, under any circumstances, create any implication that
there has been no change in the affairs of American Champion since the date
hereof.







                          ------------------------

                            TABLE OF CONTENTS
                                                                      Page

Company                                                                 3
Risk Factors                                                            3
Material Changes                                                        8
Incorporation of Certain Documents by Reference                         9
Available Information                                                   9
Use of Proceeds                                                        10
Certain Market Information                                             10
Dividend Policy                                                        11
Issuance of Common Stock to Selling Stockholders                       11
Selling Stockholders                                                   12
Plan of Distribution                                                   13
Legal Matters                                                          14
Experts                                                                14

                    AMERICAN CHAMPION ENTERTAINMENT, INC.

                      1,347,658 SHARES OF COMMON STOCK


                          ------------------------

                                PROSPECTUS
                              _______________

                               March 1, 2000



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