VESTCOM INTERNATIONAL INC
8-K, 1998-02-04
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D. C. 20549

                     ______________________________________

                                    FORM 8-K
                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


Date of Report (date of earliest event reported):  January 20, 1998

                           VESTCOM INTERNATIONAL, INC.
             (Exact name of registrant as specified in its charter)

    New Jersey                      333-23519                     22-3477425
   (State or other                 (Commission                   (IRS Employer
   jurisdiction of                 File Number)                  identification
   incorporation)                                                   Number)


1100 Valley Brook Avenue, Lyndhurst, New Jersey                      07071
(Address of principal executive offices)                           (Zip Code)



Registrant's telephone number,
including area code:  (201) 935-7666

<PAGE>

Item 2.  Acquisition or Disposition of Assets.  

     On  January  26,  1998,  Vestcom  International,  Inc.  (the  "Company"  or
"Vestcom")   announced  that  it  had  completed  the  acquisition,   through  a
newly-formed wholly-owned subsidiary, of a substantial portion of the assets and
a substantial portion of the liabilities of Creative Data Services, Inc. ("CDS")
and of its wholly-owned  subsidiary,  DB Acquisition,  Inc., d/b/a Business Mail
Express  ("BME").  The  acquisition was effective as of the close of business on
January 20, 1998.

     CDS is engaged in the  printing  and  production  of  labels,  signage  and
related  items  for  customers  concentrated  primarily  in the  retail  grocery
industry. BME provides direct mailing services,  including the printing, sorting
and  mailing of  customer  information,  for  customers  in various  industries.
Vestcom intends to continue both businesses.

     The  acquisition  specifically  excluded the assets and  liabilities of CDS
related to the vinyl  manufacturing  operation  of CDS,  conducted  primarily in
Southaven, Mississippi (the "Southaven Business"). CDS retained those assets and
liabilities  and will  continue to conduct its vinyl  manufacturing  operations,
including providing supplies to the Vestcom subsidiary.

     The base purchase price for the transaction was $9,500,000, paid in cash at
the  closing.  CDS and BME are also  entitled  to an earn-out  payment  upon the
attainment  of certain  goals  related to their gross  profits in 1998,  up to a
maximum of  $2,500,000.  The  earnout is payable 50% in cash and 50% in stock of
Vestcom (which will be valued at the average of the closing prices of the common
stock of Vestcom as reported by Nasdaq for the last thirty  trading  days of the
earn-out  period).  The base purchase  price is subject to adjustment if the net
assets  acquired  on the closing  date vary from the net assets of the  acquired
companies (excluding the assets and liabilities of the Southaven Business) as of
September 27, 1997.

     The  description  of  the  terms  of the  acquisition  described  above  is
qualified in its entirety by the Asset Purchase  Agreement  filed as Exhibit 2.1
to this Current Report on Form 8-K.

Item 7.  Financial Statements and Exhibits.

          The following  financial  statements and pro forma data are filed with
this Current Report on Form 8-K:

          1. Historical Consolidated Financial Statements of CDS:

          A. Independent Auditors Report

          B. Balance Sheets as of September 27, 1997 and September 28, 1996

          C.  Statements  of Income for each of the three years ended  September
27, 1997
 
          D.  Statements  of  Shareholders'  Equity for each of the three  years
ended September 27, 1997

          E.  Statements  of Cash  Flows  for  each  of the  three  years  ended
September 27, 1997

          F. Notes to Consolidated Financial Statements

         2.  Pro Forma Financial Data:

<PAGE>

          A. Vestcom  International,  Inc.  Introduction  to Unaudited Pro Forma
Combined Financial Information.

          B. Vestcom  International,  Inc. Pro Forma Condensed  Combined Balance
Sheet as of September 30,1997 (unaudited).

          C.  Vestcom  International,  Inc.  Pro  Forma  Combined  Statement  of
Operations for the year ended December 31, 1996 (unaudited).

          D.  Vestcom  International,  Inc.  Pro  Forma  Combined  Statement  of
Operations for the nine months ended September 30, 1997 (unaudited).

          E. Vestcom  International,  Inc. Notes to Unaudited Pro Forma Combined
Financial Statements.

         3.  Exhibits:

The following Exhibits are filed with this Current Report on Form 8-K:

          Exhibit 2.1 -- Asset Purchase Agreement,  among the Company,  CDS, BME
and certain other parties, dated as of January 20, 1998.

          Exhibit 99.1 -- Press Release, dated January 26, 1998.

<PAGE>

                                   SIGNATURES

          Pursuant to the  requirements of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                                VESTCOM INTERNATIONAL, INC.



                                                By: /s/Sheryl Bernstein Cilenti
                                                   Sheryl Bernstein Cilenti
                                                   Vice President and
                                                   General Counsel



Dated:  February 4, 1998

<PAGE>



CREATIVE DATA SERVICES, INC.
Report and Consolidated Financial Statements
September 27, 1997,  September 28, 1996 and September 30, 1995

<PAGE>

To the Stockholders of
Creative Data Services, Inc.


In our opinion,  the  accompanying  consolidated  balance sheets and the related
consolidated statements of operations, of changes in stockholders' equity and of
cash flows present fairly, in all material  respects,  the financial position of
Creative  Data  Services,   Inc.  and  subsidiary  at  September  27,  1997  and
September 28, 1996, and the results of their operations and their cash flows for
each of the 52 week periods ended  September 27, 1997 and September 28, 1996 and
the 53 week  period  ended  September  30,  1995 in  conformity  with  generally
accepted   accounting   principles.   These   financial   statements   are   the
responsibility of the Company's management;  our responsibility is to express an
opinion on these  financial  statements  based on our audits.  We conducted  our
audits of these  statements  in  accordance  with  generally  accepted  auditing
standards which require that we plan and perform the audit to obtain  reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,   assessing  the
accounting  principles  used and significant  estimates made by management,  and
evaluating the overall  financial  statement  presentation.  We believe that our
audits provide a reasonable basis for the opinion expressed above.

As discussed in Note 12 to the consolidated  financial  statements,  Vestcom St.
Louis, Inc., a newly-created subsidiary of Vestcom International, Inc. purchased
certain of the net assets of  Creative  Data  Services,  Inc.  as of January 20,
1998.

PRICE WATERHOUSE LLP

St. Louis, Missouri

November 20, 1997, except Note 12
which is as of January 20, 1998



<PAGE>


<TABLE>
<CAPTION>

CREATIVE DATA SERVICES, INC.
Consolidated Balance Sheet
September 27, 1997
Page 2


                                                             September 27,             September 28,
                                                                 1997                       1996

<S>                                                            <C>                   <C>

ASSETS
Current assets:
     Cash                                                      $  29,783             $       1,223
     Accounts receivable (less allowance for doubtful
         accounts of $100,000 and $50,000, respectively)       3,566,582                 2,382,914
     Inventories                                               2,234,212                 1,969,568
     Prepaid expenses and other assets                           313,178                   113,389
                                                               _________             _____________

         Total current assets                                  6,143,755                 4,467,094

Fixtures and equipment, net                                    2,707,096                 1,908,016
Goodwill, net                                                    407,553                    64,897
Other                                                            265,878                   199,060
                                                             ___________             _____________
                                                            $  9,524,282             $   6,639,067
                                                             ===========              ============

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
     Current maturities of long-term debt                   $    537,018             $     306,908
     Accounts payable                                          3,299,869                 1,940,544
     Accrued expenses                                          1,054,365                   738,954
     Deferred revenue                                            301,425                         -
                                                               _________                 _________
         Total current liabilities                             5,192,677                 2,986,406

Revolving line of credit                                       3,408,344                 1,871,148
Long-term debt                                                   201,567                   783,248
Other deferred liabilities                                         1,252                     1,252
                                                               _________                 _________
         Total liabilities                                     8,803,840                 5,642,054

Stockholders' equity:
     Common stock of $.01 par value per share,
         authorized 6,000,000 shares; 700,000 shares
         issued and outstanding                                    7,000                     7,000
     Additional paid-in capital                                  343,000                   343,000
     Retained earnings                                           370,442                   647,013
                                                                 _______                   _______
         Total stockholders' equity                        $     720,442             $     997,013
                                                            ____________              ____________

                                                           $   9,524,282             $   6,639,067
                                                            ============                 =========
</TABLE>


   The accompanying notes are an integral part of these financial statements.

<PAGE>

CREATIVE DATA SERVICES, INC.
Consolidated Statement of Income
September 27, 1997
Page 3


<TABLE>
<CAPTION>



                                                             For the 52                For the 52                 For the 53
                                                            weeks ended                weeks ended               weeks ended
                                                         September 27, 1997        September 28, 1996         September 30, 1995

<S>                                                         <C>                       <C>                       <C>          
Net sales                                                   $  23,380,977             $  19,415,182             $  19,110,136
Cost of goods sold                                             18,064,171                14,956,044                14,210,106
                                                             ____________              ____________              _____________
         Gross margin                                           5,316,806                 4,459,138                 4,900,030

Selling, general and administrative expenses                    5,174,997                 3,863,758                 3,920,490
                                                                _________                 _________                 _________
         Income from operations                                   141,809                   595,380                   979,540

Interest expense                                                 (455,635)                 (466,222)                 (492,142)
Gain (loss) on sale of fixed assets                                99,631                   (18,549)                  (12,721)
Other income (expense)                                            (56,955)                   35,421                    11,238
                                                               ___________                  ________                 _________
Income (loss) before income taxes                                (271,150)                  146,030                   485,915

Income taxes                                                        5,421                       892                    13,200

         Net income (loss)                                    $  (276,571)               $  145,138                $  472,715
                                                               ===========                =========                 =========

</TABLE>













   The accompanying notes are an integral part of these financial statements.



<PAGE>



CREATIVE DATA SERVICES, INC.
Consolidated Statement of Stockholders' Equity
For the 52 weeks ended September 27, 1997 and September 28, 1996
and the 53 weeks ended September 30, 1995
September 27, 1997
Page 4

<TABLE>
<CAPTION>

                                                                                Additional                               Total
                                                    Common Stock                  Paid-in            Retained         Stockholders' 
                                           Shares               Amount           Capital             Earnings           Equity


<S>                                          <C>              <C>                <C>              <C>                <C>       
Balance, September 24, 1994                    35,000          $   350           $  349,650         $  427,592          $  777,592
Stock conversion                              665,000            6,650               (6,650)
Dividends paid                                                                                        (272,335)           (272,335)
Net income                                     ______            _____              _______            472,715             472,715
Balance, September 30, 1995                   700,000            7,000              343,000            627,972             977,972
Dividends paid                                                                                        (126,097)           (126,097)
Net income                                       -                  -                  -               145,138             145,138
Balance, September 28, 1996                   700,000            7,000              343,000            647,013             997,013
Net loss                                         -                  -                   -             (276,571)           (276,571)
                                              _______          _______            _________           _________           __________
Balance, September 27, 1997                   700,000         $  7,000           $  343,000         $  370,442          $  720,442
                                              =======          =======            =========           =========            =======

</TABLE>


   The accompanying notes are an integral part of these financial statements.


<PAGE>

CREATIVE DATA SERVICES, INC.
Consolidated Statement of Cash Flows
September 27, 1997
Page 5

<TABLE>
<CAPTION>

                                                                               For the 52           For the 52          For the 53
                                                                               weeks ended          weeks ended         weeks ended
                                                                              September 27,        September 28,       September 30,
                                                                                  1997                 1996               1995

<S>                                                                          <C>                    <C>               <C>    
Cash flows from operating activities:
     Net income (loss)                                                       $    (276,571)         $    145,138      $   472,715

Adjustments to reconcile net income (loss) to net
     cash provided by operating activities:
         Depreciation and amortization                                             968,495               854,419          796,941
         (Gain) loss on sale of fixtures and equipment                             (99,631)               18,549           12,721
         Changes in assets and liabilities:
              Increase in accounts receivable                                   (1,183,668)             (266,503)        (188,350)
              Increase in inventories                                              (50,867)              (12,952)        (401,741)
              Increase in prepaid expenses and other assets                        (45,827)              (33,535)         (72,172)
              Increase (decrease) in accounts payable                            1,342,229              (177,212)         325,713
              (Decrease) increase  in accrued expenses                            (223,913)              (33,062)         367,265
              (Decrease) increase in other deferred liabilities                    (97,975)               (9,366)           2,000
                                                                                 __________              ________       __________
     Net cash provided by operating activities                                     332,272               485,476        1,315,092
                                                                                 __________              ________       __________
Cash flows from investing activities:
     Purchase assets of Business Mail Express                                     (942,434)
     Capital expenditures                                                         (395,873)             (500,352)        (619,400)
     Proceeds from sale of fixtures and equipment                                  326,600                19,082           14,500
                                                                                 __________             ________         _________
         Net cash used in investing activities                                  (1,011,707)             (481,270)        (604,900)

Cash flows from financing activities:
     Net borrowings (payments) under line of
         credit agreement                                                        1,612,200               322,428          (46,992)
     Payments under term loan agreements                                          (604,240)             (202,412)        (375,884)
     Payments of financing fees                                                    (90,149)               (7,037)         (15,000)
     Payments under capital lease obligations                                     (209,816)
     Dividends paid                                                                      -              (126,097)        (272,335)
                                                                                   _________            _________        ___________
         Net cash provided by (used in) financing activities                       707,995               (13,118)        (710,211)

Net increase (decrease) in cash                                                     28,560                (8,912)             (19)

Cash at beginning of period                                                          1,223                10,135           10,154
                                                                                    _______               ______        _________
Cash at end of period                                                          $    29,783           $     1,223       $   10,135
                                                                                ===========           ==========        =========

</TABLE>


   The accompanying notes are an integral part of these financial statements.


<PAGE>


1.   Description of business

     Creative Data  Services,  Inc. (the Company) is engaged in the printing and
     production of labels,  signage and related items for customers concentrated
     primarily in the retail grocery industry.

     On January 16, 1997,  Creative Data  Services,  Inc.  formed a new company,
     D.B.  Acquisition,  Inc., and acquired  substantially  all of the assets of
     Business Mail Express,  Inc. for  approximately  $1,400,000.  The excess of
     purchase price over the fair values of net assets acquired was $415,000 and
     has been recorded as goodwill,  which is being amortized on a straight-line
     basis over five years.

     Business  Mail Express  provides  direct  mailing  services,  including the
     printing,  sorting and mailing of customer  information,  for  customers in
     various industries.

2.   Summary of significant accounting policies

     Principles of consolidation 

     The  consolidated   financial   statements  include  the  accounts  of  its
     wholly-owned   subsidiary,   D.B.   Acquisition,   Inc.   All   significant
     intercompany transactions have been eliminated.

     Inventories  
     Inventories  are valued at the lower of cost or market.  Cost is determined
     under the first-in, first-out method for substantially all inventory.

     Fixtures and equipment

     Fixtures and  equipment are carried at cost.  Depreciation  of fixtures and
     equipment  is charged to expense  over the  estimated  useful  lives of the
     related assets using the straight line method.  Estimated  useful lives for
     financial reporting purposes for fixtures and equipment range from three to
     seven years.

     Deferred financing costs

     Deferred  financing costs associated with long-term debt are amortized on a
     straight-line  basis over the lives of the related debt instruments and are
     included in the other assets section of the balance sheet.

     Goodwill

     The  excess  of cost over the fair  market  value of  assets  acquired  and
     liabilities  assumed has been  recorded as goodwill and is being  amortized
     over a period of 5-10 years using the straight-line method.

     Asset impairment

     The Company  continually  evaluates whether events and  circumstances  have
     occurred that indicate the remaining estimated useful life of a tangible or
     intangible  asset may warrant  revision or that the remaining  balance of a
     long-lived  asset  may not be  recoverable.  The  measurement  of  possible
     impairment  is based on the  ability to recover  the balance of assets from
     expected  future  operating  cash flows on an  undiscounted  basis.  In the
     opinion of management, no such impairment existed at September 27, 1997.

     Income taxes

     Effective  March 28,  1992, the Company elected S Corporation  status under
     provisions of the Internal Revenue Code.  Under this election,  all federal
     taxable  earnings  and losses pass through to the  stockholders  as well as
     income and losses from certain states which recognize S Corporation status.

<PAGE>

     In states that do not recognize S Corporation  status, the Company utilizes
     the asset and liability method of accounting for income taxes.

     Dividends
     The  Agreement   described  in  Note 5  allows  for  reimbursement  to  the
     stockholders  of the estimated  amount of federal and state income taxes to
     be paid by the stockholders. The Company declared and paid dividends to the
     stockholder  of $0,  $126,097  and  $272,335  for the  fiscal  years  ended
     September 27,   1997,   September 28,   1996  and   September   30,   1995,
     respectively,  representing a reimbursement of the stockholders'  estimated
     tax liability associated with the S Corporation tax status.

     Deferred revenue
     Deferred revenue  represents  amounts received from customers in advance of
     direct  mailing  services  performed  and is  recognized  as  services  are
     performed.  Costs  associated with these services are charged to operations
     as incurred.

     Estimates
     The  preparation  of financial  statements  in  conformity  with  generally
     accepted  accounting  principles  requires management to make estimates and
     assumptions  that  affect the  reported  amounts  of  assets,  liabilities,
     revenues  and  expenses  and  the  disclosure  of  contingent   assets  and
     liabilities. Actual results could differ from those estimates.

     Fair value of financial instruments
     For purposes of financial  reporting,  the Company has determined  that the
     fair   value  of   financial   instruments   approximates   book  value  at
     September 27,  1997 based on terms  currently  available  to the Company in
     financial markets.

     Reclassifications
     Certain  reclassifications  have  been  made to the  prior  year  financial
     statements to conform with the current year presentation.

3.   Inventories

     Inventories consist of the following:

<TABLE>
<CAPTION>

                                                                          September 27,            September 28,
                                                                               1997                     1996

<S>                                                                        <C>                       <C>        
          Raw materials                                                    $   759,522               $   333,387
          Work-in-process                                                    1,267,920                 1,399,605
          Production supplies                                                  105,126                   115,137
          Finished goods                                                       197,219                   171,439
                                                                      ----------------           ---------------

                                                                             2,329,787                 2,019,568

          Excess and obsolescence reserves                                     (95,575)                  (50,000)
                                                                      -----------------          ----------------

                                                                       $     2,234,212           $     1,969,568
                                                                       ===============           ================

</TABLE>

     Work-in-process  consists  of a  supply  of  pre-printed  labels  and  tags
     manufactured and stocked by the Company for its customers, and includes the
     cost of material,  labor and overhead. The labels and tags, when ordered by
     customers, are printed with pricing information, packaged and shipped.

4.  Fixtures and equipment


                                           September 27,           September 28,
                                              1997                    1996

    Fixtures and equipment               $     6,037,607         $     5,115,859

    Less accumulated depreciation             (3,330,511)            (3,207,843)

                                         $     2,707,096         $     1,908,016

5.  Long-term debt and revolving credit
<TABLE>
<CAPTION>

                                                                       September 27,         September 28,
                                                                            1997                 1996

<S>                                                                   <C>                  <C>    
    Revolving credit agreement - Creative Data
    Services, Inc.                                                    $ 2,169,350          $ 1,871,148
    Revolving credit agreement - D.B. Acquisition, Inc.                 1,238,994
    Term loan                                                             560,920              645,739
    Capital lease obligations                                             177,665
    Capital expenditure agreement                                                               84,592
    Success fee                                                            -                   359,825
                                                                        __________          __________
                                                                        4,146,929            2,961,304

    Less current maturities                                              (537,018)            (306,908)
                              
                                                                     $  3,609,911        $   2,654,396
                                                                      -----------         ------------
</TABLE>

     On November 22, 1996, Creative Data Services,  Inc. entered into the Second
     Amendment to the Loan and Security  Agreement.  Under the Second Amendment,
     the Company  consolidated  the  outstanding  balance of the Term Loan,  the
     outstanding   principal  of  the  Capital  Expenditure  Agreement  and  the
     Successor  fee  obligation.  The new term  loan has an  original  principal
     amount of  $1,054,180  and is payable in 24 equal monthly  installments  of
     $31,826,  with the remaining  principal balance of $296,356 due on November
     30, 1998. The termination date of the note may be extended through November
     30, 1999,  provided the Company  executes an option to extend the agreement
     prior to October 1, 1998 and the bank  approves  the option.  The Term Loan
     bears interest at a per annum rate equal to the Reference Rate plus one and
     one-half  percent.  The Reference  Rate is defined as the higher of (a) the
     reference rate of interest most recently  announced by the Bank of Chicago,
     Illinois,  and (b)  one-half  of one  percent  per annum  above the  latest
     Federal Funds Rate. At September 27, 1997, the Reference Rate was 8.5%.

     Creative  Data Services  maintains a revolving  line of credit with maximum
     borrowings under the agreement of $5,000,000 less the outstanding principal
     balance  of the term and other  loans  made by the  bank.  The  Company  is
     required  to  pay a  commitment  fee  of  0.5%  per  annum  on  the  unused
     commitment.  Borrowings  are limited by a borrowing  base of inventory  and
     accounts  receivable,  as defined in the Agreement.  In accordance with the
     Second  Amendment,  interest on the Revolving  Credit  Facility is at a per
     annum rate equal to the Reference  Rate,  defined above,  plus one percent.
     The   outstanding   balance  on  the  Revolving   Credit  Facility  is  due
     coincidental  with the  termination  date of the Term Loan described in the
     preceding paragraph.

<PAGE>

     On January 16, 1997, D.B. Acquisition, Inc. entered into a Revolving Credit
     Agreement with Bank of America  Illinois.  The Company is required to pay a
     commitment fee of 0.5% per annum on the unused  commitment.  Borrowings are
     collateralized  by all  tangible  and  intangible  assets  of the  Company.
     Interest on the Revolving  Credit  Facility is at a per annum rate equal to
     the Reference Rate plus one and one-half percent.  The outstanding  balance
     on the Revolving Credit Facility is due on December 31, 1997.

     The Term Loan and Revolving  Credit  Agreements  stipulate that the Company
     maintain certain  financial ratios while restricting  capital  expenditures
     and dividends paid to stockholders.  At various times throughout the fiscal
     year ended  September  27,  1997,  the  Company was in default of its fixed
     charge  covenant.  The Company's  default of said covenant was cured by the
     lender's waiver issued November 5, 1997.

     In conjunction  with  obtaining the Revolving Line of Credit  Agreement for
     D.B.  Acquisition,  Inc. and the Second  Amendment to the Loan and Security
     Agreement,  the Company  incurred loan  acquisition  costs of approximately
     $90,000  in  fiscal  1997.  These  costs  were  capitalized  and are  being
     amortized over the life of the loans.

     See Note 12 regarding the  acquisition  of the Company and the related debt
     extinguishment.

6.   Income taxes

     Effective  March 28, 1992, the Company  elected S Corporation  status under
     provisions of the Internal Revenue code. Deferred taxes which remain on the
     balance  sheet at  September 27,  1997  and  September 28,  1996  represent
     deferred  taxes  associated  with those  states  which do not  recognize  S
     Corporation status.

7.   Concentration of credit risk

     Creative Data Services,  Inc. sells a majority of its products to customers
     in the  retail  grocery  industry.  The  Company  performs  ongoing  credit
     evaluations of its customers and does not require  collateral.  The Company
     maintains  reserves for  potential  credit losses and such losses have been
     within   management's   expectations.   As  of   September 27,   1997   and
     September 28,  1996,  accounts  receivable were  concentrated in the retail
     grocery  industry.  During the 52 weeks ended  September 27,  1997,  twelve
     customers  accounted for  approximately  69% of the Company's  consolidated
     sales.  During  the 52 weeks  ended  September 28,  1996,  eight  customers
     accounted for approximately 71% of the Company's sales. During the 53 weeks
     ended September 30, 1995, eight customers  accounted for  approximately 69%
     of the Company's sales.

8.   Leases

     Operating leases
     The  Company  leases  certain  equipment  and  operating  facilities  under
     noncancelable  operating  leases.  In addition,  the Company leases certain
     equipment under month-to-month operating leases. Management expects that in
     the normal course of business,  leases will be renewed or replaced by other
     leases. Annual future lease commitments are as follows:

                                  1998                              $ 537,018
                                  1999                                201,567
                                                                     ________
                                                                    $ 738,585

<PAGE>

     Total  rent  expense  for  operating   leases  amounted  to   approximately
     $1,622,000  and  $1,432,000  for the 52 weeks ended  September 27, 1997 and
     September  28, 1996,  respectively  and  $1,363,000  for the 53 weeks ended
     September 30, 1995.

9.   Employee benefit plans

     Eligible  employees  participate in a  Company-sponsored,  non-contributory
     profit sharing plan and a 401(k) savings plan. The Company's  contributions
     to the profit sharing plan are discretionary. No Company contributions were
     made for the fiscal years ended September 27, 1997, September 28, 1996, and
     September 30, 1995.

     The Company matches 100% of the employees'  contributions up to 3% of gross
     wages and 50% of the next 7% of gross wages in the 401(k) savings plan. The
     Company's  contributions were  approximately  $137,000 and $103,000 for the
     fiscal years ended September 27, 1997 and September 28,  1996, respectively
     and $110,000 for the 53 weeks ended September 30, 1995.

     The  Company  has no  liabilities  related to  post-retirement  health care
     benefits.

10.  Supplemental cash flow information and noncash investing activities

<TABLE>
<CAPTION>

                                                                   September 27,       September 28,        September 30,
                                                                       1997                 1996                 1995

         <S>                                                        <C>                 <C>                 <C>   
         Supplemental Cash Flow Information

         Cash paid during the 52 weeks ended for:
         Interest                                                   $   394,000         $  315,000          $  485,000
         Income taxes                                                     5,000              9,000              13,000

         Supplemental Noncash Investing Activities
         Capital asset and lease obligation additions               $   100,230         $     -             $     -
         Acquisition:
         Fair value of assets acquired                              $(1,737,000)
         Liabilities assumed                                         (1,978,000)
         Fair value of assets exchanged                                (174,000)

</TABLE>


11.  Commitments
     The Company has entered into change in control  employment  agreements with
     certain key  employees.  According to the  agreements,  a change in control
     occurs  when  a  third  party  or  entity  acquires  more  than  50% of the
     outstanding  shares and more than 50% of the  combined  voting power of the
     Company.  The agreement allows for employment  termination  within a window
     nine months  prior to a change in control and up to one year after a change
     in control.  If the  employee's  position  is  terminated,  voluntarily  or
     involuntarily,  upon a  change  in  control  within  the time  period,  the
     employee  will receive  three times their annual  salary,  payable in equal
     12-month installments.

12.  Subsequent event

     Acquisition of the Company
     On January 20, 1998, Vestcom St. Louis, Inc., a newly-created subsidiary of
     Vestcom  International,  Inc.,  purchased certain of the assets of Creative
     Data Services, Inc. for approximately $9.5 million in cash plus a potential
     earnout of $2.5 million.  The accompanying  

<PAGE>

     financial  statements  have  been  prepared  on a  preacquisition  basis of
     accounting and do not reflect the effects of the acquisition of the Company
     by Vestcom St. Louis, Inc.

     A  portion  of the  proceeds  from the  sale of the  Company  were  used to
     extinguish the outstanding  balances of the Term Loan and Revolving  Credit
     Agreements  referenced  in Note 5. Prior to this debt  extinguishment,  the
     Company had received a 90-day  extension  from its lender on its  Revolving
     Credit Agreement for D.B. Acquisition, Inc.

<PAGE>


                           VESTCOM INTERNATIONAL, INC.
       INTRODUCTION TO UNAUDITED PRO FORMA COMBINED FINANCIAL INFORMATION

          The following  unaudited pro forma combined financial  statements give
effect  to the  acquisition  of CDS  and  BME and are  based  on  estimates  and
assumptions  set  forth  below  and in the  notes  to such pro  forma  financial
statements.  Vestcom  International,  Inc.  ("Vestcom"  or  the  "Company")  was
incorporated  in September  1996.  Simultaneously  with the  consummation of its
initial  public  offering on August 4, 1997,  Vestcom  acquired  seven  founding
companies.   Accordingly,   the  Unaudited  Pro  Forma  Combined  Statements  of
Operations  for the year  ended  December  31,  1996 and the nine  months  ended
September 30, 1997 contained herein include pro forma information for Vestcom as
if such acquisitions had occurred on January 1, 1996 and 1997, respectively. The
unaudited pro forma combined  financial  statements have been prepared utilizing
the historical financial statements of Vestcom as of September 30, 1997, and the
pro forma  results of  operations  for the year ended  December 31, 1996 and the
nine months ended September 30, 1997 and the historical  financial statements of
CDS as of and for the nine  months  ended  June 28,  1997 and for the year ended
September  28,  1996,  and  should be read in  conjunction  with such  financial
statements and accompanying  notes.  The unaudited pro forma combined  financial
statements do not purport to be indicative of the results which  actually  would
have been  obtained if the  acquisition  had been  effected on the date or dates
indicated or of the results which may be obtained in the future.

          The pro forma combined financial  statements are based on the purchase
method of accounting for the  acquisition.  The pro forma combined balance sheet
assumes the  acquisition  occurred on September 30, 1997. The pro forma combined
statements of operations  assume that the acquisition had occurred on January 1,
1996, for the year ended December 31, 1996, and on January 1, 1997, for the nine
months ended September 30, 1997.

          Although neither the Company nor CDS has complete current  information
as to the fair market values of the assets and liabilities of CDS, a preliminary
estimate of the  allocation of the purchase  price has been made on the basis of
available information.  Accordingly, the actual allocation of the purchase price
may be  different  from  that  reflected  in the pro  forma  combined  financial
statements.

<PAGE>

<TABLE>
<CAPTION>


                                                                                  VESTCOM INTERNATIONAL, INC.
                                                                           PRO FORMA CONDENSED COMBINED BALANCE SHEET
                                                                                    AS OF SEPTEMBER 30, 1997
                                                                                          (unaudited)


                                                                                Assets &
                                      Sept. 30,     Sept. 27,                 Liabilities
                                        1997          1997        Pro Forma       Not                      Pro Forma      ProForma
                                       Vestcom       CDS/BME      Subtotal    Acquired(l)    Combined     Adjustments     Combined

<S>                                 <C>            <C>           <C>          <C>            <C>          <C>            <C>
CURRENT ASSETS
   Cash and cash equivalents        $ 2,770,806    $   29,783   $  2,800,589   $  (3,012)  $ 2,797,577   $             $  2,797,577
                                                                                                            
   Marketable securities             23,280,965                   23,280,965                23,280,965   (9,500,000)(a)  13,780,965
   Accounts receivable, net          11,749,197     3,566,582     15,315,779    (434,783)   14,880,996                   14,880,996
   Other current assets               5,259,967     2,547,390      7,807,357    (601,958)    7,205,399                    7,205,399
                                     ----------     ---------     ----------    ---------   ----------     ---------     ----------

         Total current assets        43,060,935     6,143,755     49,204,690  (1,039,753)   48,164,937   (9,500,000)     38,664,937

PROPERTY AND EQUIPMENT, net          19,853,238     2,707,096     22,560,334    (589,188)   21,971,146     (250,000)(b)  21,721,146
GOODWILL                             44,643,138       407,553     45,050,691                45,050,691    6,353,551(c)   51,404,242
OTHER ASSETS                            373,687       265,878        639,565    (177,996)      461,569     ________         461,569
                                    -----------     ---------    -----------  -----------   -----------  -----------   ------------
         Total assets               107,930,998     9,524,282    117,455,280  (1,806,937)  115,648,343   (3,396,449)    112,251,894

CURRENT LIABILITIES
   Short term borrowings                 80,585                       80,585                    80,585                       80,585
   Current portion of long term
     debt and capitalized
     lease obligations                2,478,403       537,018      3,015,421                 3,015,421     (537,018)(d)   2,478,403
   Accounts payable                   3,095,048     3,299,869      6,394,917  (1,305,840)    5,089,077                    5,089,077
   Other liabilities                 10,947,647     1,355,790     12,303,437    (173,367)   12,130,070      942,877(d)(e)13,072,947
                                     ----------     ---------     ----------  -----------   ----------       -------     ----------
         Total current liabilities   16,601,683     5,192,677     21,794,360  (1,479,207)   20,315,153      405,859      20,721,012

REVOLVING LINE OF CREDIT                            3,408,344      3,408,344                 3,408,344   (3,408,344)(d)
LONG TERM DEBT AND CAPITAL
   LEASE OBLIGATIONS                  8,454,477       201,567      8,656,044                 8,656,044                    8,656,044
OTHER NONCURRENT LIABILITIES          3,378,825         1,252      3,380,077      (1,252)    3,378,825                    3,378,825
                                      ---------      --------      ---------  -----------    ---------    -----------     ---------

         Total liabilities           28,434,985     8,803,840     37,238,825  (1,480,459)   35,758,366   (3,002,485)     32,755,881

STOCKHOLDERS' EQUITY

Preferred Stock                       2,651,867                    2,651,867                 2,651,867                    2,651,867
Common Stock                         81,797,935         7,000     81,804,935                81,804,935       (7,000)(f)  81,797,935
Additional paid in capital                            343,000        343,000                   343,000     (343,000)(f)
Retained earnings (deficit)          (4,960,177)      370,442     (4,589,735)   (326,478)   (4,916,213)     (43,964)(f)  (4,960,177)
Cumulative translation adjustment         6,388                        6,388                     6,388       _______         6,388 
                                     ----------       -------     ----------    ---------   ----------      ---------   -----------
         Total stockholders equity   79,496,013       720,442     80,216,455    (326,478)   79,889,977      (393,964)    79,496,013
         Total liability and
            stockholders' equity   $107,930,998   $ 9,524,282   $117,455,280 $(1,806,937) $115,648,343   $(3,396,449)  $112,251,894
                                    -----------     ---------    -----------  -----------  -----------    -----------   -----------

</TABLE>



       See accompanying notes to pro forma combined financial statements.

<PAGE>

<TABLE>
<CAPTION>

                           VESTCOM INTERNATIONAL, INC.

                   PRO FORMA COMBINED STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1996
                                   (unaudited)

                                    Vestcom        Creative Data       
                                   Pro Forma       Services and                          Adjusted
                                   Combined        Busines Mail                        Creative Data
                                    For the        Express for the                      Services and      
                                  year ended       12 months ended        Plant        Business Mail     Pro Forma      Pro Forma
                                   31-Dec-96       September 28, 1996  Eliminations(L)    Express       Adjustments    Combined

<S>                            <C>                <C>                 <C>               <C>              <C>                    
Revenues                       $  65,287,014      $  19,415,182       $ (2,786,379)   $  16,628,803    $               $81,915,817

Cost of Services                  43,422,326         14,956,044         (2,640,900)      12,315,144      366,274(g)     56,103,744

Gross profit                      21,864,688          4,459,138           (145,479)       4,313,659     (366,274)       25,812,073

Selling, general and
administrative expenses           15,029,464          3,863,758           (507,685)       3,356,073     (165,000)(h)    18,220,537

Goodwill amortization              1,111,510           ________           _______         ________       211,785(i)      1,323,295

Income (loss) from
         operations                5,723,714            595,380            362,206         957,586     (413,059)          6,268,241

Other income (expense):
   Interest expense                                    (466,222)                          (466,222)     466,222(j)            -
   Interest and other income         190,339             16,872            ______           16,872     ________             207,211

Income before provision
   for income taxes                5,914,053            146,030            362,206         508,236       53,163           6,475,452
Provision for income taxes         2,810,225                892                                892     (138,953(k)        2,950,070
                                   _________         __________          _________         ________    ________           _________
Net income                     $   3,103,828        $   145,138         $  362,206     $   507,344    $ (85,790)     $    3,525,382

Net income per share                    0.37                                                                                   
                                                                                                                                .42

Weighted average shares            8,349,291                                                                              8,349,291
   used in computing pro           =========                                                                              =========
   forma net income per
   share

       See accompanying notes to pro forma combined financial statements.

</TABLE>

<PAGE>
<TABLE>
<CAPTION>


                           VESTCOM INTERNATIONAL, INC.
                   PRO FORMA COMBINED STATEMENT OF OPERATIONS
                  FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1997
                                   (unaudited)

                          Vestcom Pro Forma      Creative Data                          Adjusted
                             Combined         Services and Business                    Creative
                             For the            Mail Express For the                   Data Services 
                          Nine Months Ended      Nine Months Ended       Plant          and Business     Pro Forma      Pro Forma
                          September 30, 1997       June 28, 1997       Eliminations(l)   Mail Express    Adjustments    Combined

<S>                       <C>                   <C>                  <C>               <C>                             <C>        
Revenues                  $  53,537,123         $ 15,078,801         $(2,009,490)      $13,069,311                     $66,606,434

Cost of Services             33,965,998           11,084,194          (2,382,653)        8,701,541        $ 527,099(g)  43,194,638

   Gross profit              19,571,125            3,994,607             373,163         4,367,770         (527,099)    23,411,796

Selling, general and
   administrative expenses   12,603,250            3,117,876            (199,953)        2,917,923         (225,000)(h) 15,296,173

Goodwill amortization         1,090,116             ________            _______          _________          158,839(i)   1,248,955

Income(loss) from operations  5,877,759              876,731             573,116         1,449,847         (460,938)     6,866,668

Other income (expense):
   Interest expense            (427,156)            (282,065)                             (282,065)         282,065(j)    (427,156)
   Interest and other income    323,944              105,610             _______           105,610           ______        429,554

Income before provision for
   income taxes               5,774,547              700,276             573,116         1,273,392         (178,873)     6,869,066

Provision for income taxes    2,745,865                5,802                                 5,802          368,470(k)   3,120,137
                              _________            _________           __________        _________        _________      _________
Net income                  $ 3,028,682           $  694,474          $  573,116       $ 1,267,590       $ (547,343)   $ 3,748,929

Net income per share               0.36                                                                                       0.45
Weighted average shares
   used in computing pro
   forma net income per       8,349,291                                                                                  8,349,291
   share                      =========                                                                                  =========

           See accompanying notes to pro forma financial statements.

</TABLE>

<PAGE>


                           VESTCOM INTERNATIONAL, INC.

                          NOTES TO UNAUDITED PRO FORMA
                          COMBINED FINANCIAL STATEMENTS


          a) Records the cash purchase of the selected assets and liabilities of
CDS/BME.

          b)  Records  the  preliminary  adjustment  to the  book  value  of the
acquired plant, property and equipment.

          c) Records the goodwill  determined as the difference  between the net
assets acquired and the purchase price.

          d)  Records  the  elimination  of debt not  assumed  by Vestcom in the
acquisition as well as accrued interest of $57,123.

          e) Records the accrual of acquisition  expenditures of $1,000,000 as a
result of the purchase. The acquisition expenditures include; investment banking
fees,  legal and  accounting  fees as well as  integration  costs of  businesses
acquired.

          f) Records the elimination of the net equity of CDS/BME resulting from
the acquisition of net assets.

          g) To adjust prices previously  charged for products by CDS' Southaven
Business to CDS' finishing  centers to comparable  selling prices charged by the
Southaven Business to third parties.  The Southaven Business was not acquired by
Vestcom.

          h) Reflects the adjustment for owners compensation to conform with the
contractual terms of the post acquisition compensation levels.

          i)  Records  the pro  forma  goodwill  amortization  using  a  30-year
estimated life.

          j) Records the  elimination of interest  expense for the debt that was
not assumed in the acquisition.

          k)  Records  an  adjustment  for  income  taxes at a rate of 40% after
adjusting net income for the tax effect of amortized goodwill.

          l)  Records  the  elimination  of the assets  and  liabilities  of the
Southaven Business not acquired by Vestcom.





                            ASSET PURCHASE AGREEMENT

         ASSET  PURCHASE  AGREEMENT,  dated as of January  20, 1998 by and among
Creative Data Services,  Inc., a Delaware  corporation  ("Creative Data"),  D.B.
Acquisition Inc., a Missouri corporation doing business as Business Mail Express
("DB")  (Creative Data and DB collectively  referred to herein  sometimes as the
"Seller"),  Vestcom St. Louis,  Inc., a Delaware  corporation (the "Purchaser"),
Vestcom International,  Inc., a New Jersey corporation ("Vestcom"),  and Douglas
H. Brooking, Jr. and Katherine M. Brooking (collectively,  the "Principals") and
Paul D. Brooking,  Mary Katherine Sullivan,  Martha Ann Burke, Kathleen Brooking
House and Theresa A. Strothcamp  (collectively,  the "Minority Shareholders" and
with the Principals, the "Shareholders").


                              W I T N E S S E T H:

         WHEREAS,  prior to the date  hereof,  the  Seller  has  engaged  in the
business of computer output and document  management,  mailing and  distribution
services (as further defined herein, the "Business"); and

         WHEREAS, the Seller desires to sell and transfer to the Purchaser,  and
the  Purchaser  desires to purchase  and assume from the Seller,  certain of the
assets  and  liabilities  relating  to the  Business,  all as more  specifically
provided herein; and

         WHEREAS,  the Principals own all of the issued and  outstanding  voting
common stock of Creative Data and  approximately  eighty-eight  percent (88%) of
the issued and  outstanding  non-voting  capital  stock of  Creative  Data,  the
Minority  Shareholders  own the remaining twelve percent (12%) of the non-voting
capital stock and DB is a wholly-owned subsidiary of Creative Data; and

         WHEREAS, the Purchaser is a wholly-owned  subsidiary of Vestcom,  which
is an intended beneficiary of this Agreement.

         NOW,  THEREFORE,  in consideration  of the mutual  covenants  contained
herein,  and intending to be legally  bound,  the Seller,  the  Principals,  the
Minority Shareholders, the Purchaser and Vestcom agree as follows:

                                    ARTICLE I

                          ARTICLE ICertain Definitions

          Section  1.1.  Certain  Definitions.  As used in this  Agreement,  the
following terms have the respective meanings set forth below.

          "Accountants" means Price Waterhouse, L.L.P.

<PAGE>

          "Affected  Property" has the meaning  ascribed to such term in Section
3.16.

          "Affiliate"  means,  with respect to any Person,  any other Person who
directly  or  indirectly,  through  one or  more  intermediaries,  controls,  is
controlled by, or is under common control with, such Person.  The term "control"
means the  possession,  directly or indirectly,  of the power to direct or cause
the direction of the  management and policies of a Person,  whether  through the
ownership  of  voting  securities,  by  contract  or  otherwise,  and the  terms
"controlled" and "controlling" have meanings correlative thereto.

          "Agreement" means this Asset Purchase Agreement.

          "Assumed  Liabilities"  means all liabilities,  indebtedness and other
obligations  of the Seller  (other  than  Excluded  Liabilities)  arising in the
ordinary  course of the Business  and  existing at the Closing  Date  including,
without  limitation,  all liabilities,  indebtedness and other obligations under
the agreements,  contracts, leases, licenses and other agreements referred to in
the  definition  of  Purchased  Assets;  provided  however,  that  any  and  all
liabilities  or  obligations  related to or arising out of the  Retained  Assets
shall not be Assumed Liabilities hereunder and no bank indebtedness for borrowed
money shall be assumed by the Purchaser.

          "Authorizations"  has the  meaning  ascribed  to such term in  Section
3.11.

          "Bank" has the meaning ascribed to such term in Section 2.5.

          "Base Purchase Price" has the meaning ascribed to such term in Section
2.3.

          "Business" has the meaning  ascribed to such term in the first recital
to this Agreement. It includes Seller's laser printing business, its fulfillment
business  for Schnucks  Markets,  Inc. in St. Louis and the business of printing
labels on vinyl, but excludes Seller's Southaven Business.

          "Business Day" means a day, other than a Saturday or Sunday,  on which
commercial banks in New Jersey are open for the general transaction of business.

          "CD Benchmark" and "DB Benchmark"  have the meanings  ascribed to such
terms in Section 2.6.

          "CD Gross Profit" and "DB Gross Profit" have the meanings  ascribed by
such terms in Section 2.6.

          "Closing" has the meaning ascribed to such term in Section 2.9.

          "Closing  Balance  Sheet" means a balance  sheet  reflecting  the book
value of the Purchased Assets and the Assumed Liabilities as of the Closing Date
prepared  in  accordance  with  GAAP  consistent  with the  Seller's  historical
financial statements and the computation of Estimated Net Assets, and as further
defined in Section 2.4.

<PAGE>
          "Closing Date" has the meaning ascribed to such term in Section 2.9.

          "Closing Net Assets" has the meaning  ascribed to such term in Section
2.4.

          "Code" means the Internal Revenue Code of 1986, as amended.

          "Continued Employees" has the meaning ascribed to such term in Section
5.9.

          "Contracts" has the meaning ascribed to such term in Section 3.21.

          "CPA Firm" means Arthur Andersen LLP or such other  accounting firm as
is regularly employed by Vestcom from time to time.

          "Damages" has the meaning ascribed to such term in Section 8.2.

          "Director" has the meaning ascribed to such term in Section 2.7.

          "Earn-Out  Payment"  has the meaning  ascribed to such term in Section
2.6.

          "Employees" has the meaning ascribed to such term in Section 5.6(a).

          "Employment   Agreement"  means  the  forms  of  employment  agreement
attached  hereto as Exhibit F, to be dated the Closing  Date,  and entered  into
between the Purchaser and each of Douglas H. Brooking, Jr., Paul D. Brooking and
Timothy Rosheim, respectively.

          "Employee  Benefit  Plan"  has the  meaning  ascribed  to such term in
Section 3.18.

          "Encumbrances" has the meaning ascribed to such term in Section 3.3.

          "Environmental Laws" means any federal,  state and local law, statute,
ordinance, rule, regulation, license, permit, authorization,  approval, consent,
court order, judgment, decree,  injunction,  code, requirement or agreement with
any Governmental Authority, (x) relating to pollution (or the cleanup thereof or
the filing of information with respect thereto),  human health or the protection
of air, surface water, ground water, drinking water supply, land (including land
surface or subsurface),  plant and animal life or any other natural resource, or
(y)  concerning  exposure  to,  or  the  use,  storage,  recycling,   treatment,
generation,  transportation,   processing,  handling,  labeling,  production  or
disposal  of  Regulated  Substances,  in  each  case  as  amended  and as now or
hereafter in effect. The term Environmental Law, includes,  without  limitation,
(i) the Comprehensive  Environmental  Response Compensation and Liability Act of
1980, the Water  Pollution  Control Act, the Clean Air Act, the Clean Water Act,
the Solid Waste Disposal Act (including the Resource  Conservation  and Recovery
Act of 1976 and the  Hazardous and Solid Waste  Amendments  of 1984),  the Toxic
Substances  Control Act, the Insecticide,  Fungicide and Rodenticide Act and the
Occupational  Safety and Health Act of 1970,  the New Jersey Spill  Compensation
and Control Act and the New Jersey Industrial Site Recovery Act ("ISRA") each 

<PAGE>

as  amended  and as now or  hereafter  in  effect,  and (ii) any  common  law or
equitable doctrine  (including,  without limitation,  injunctive relief and tort
doctrines such as negligence,  nuisance, trespass and strict liability) that may
impose  liability or obligations for injuries or damages due to or threatened as
a result of the  presence  of,  exposure  to, or  ingestion  of,  any  Regulated
Substance.

          "ERISA" means the Employee  Retirement Income Security Act of 1974, as
amended.

          "ERISA  Affiliate"  has the  meaning  ascribed to such term in Section
3.18.

          "ERISA Plan" has the meaning ascribed to such term in Section 3.18.

          "Escrow Agent" means Lowenstein,  Sandler, Kohl, Fisher & Boylan, P.A.
or any successor thereto acting as escrow agent under the Escrow Agreement.

          "Escrow  Agreement" means the Escrow Agreement,  among the Seller, the
Purchaser and the Escrow Agent, in the form attached hereto as Exhibit G.

          "Estimated  Net Assets" means  $3,840,308,  which is the book value of
the  Purchased  Assets less the Assumed  Liabilities  as of  September  27, 1997
computed in accordance with GAAP.

          "Excluded  Liabilities" means any and all of the following liabilities
or obligations of the Seller or its Affiliates:

          (a)  all  amounts  due  to  banks  or  other  financial   institutions
(approximately $4,000,000 as of the Closing Date) other than leases of equipment
listed on Schedule 3.21;

          (b)  all  liabilities  arising  from  or  related  in  any  way to the
Southaven Assets, the Southaven Business or the Southaven Plant (Schedule 1.1(v)
sets forth the methodology for division of liabilities between Southaven and the
Purchaser);

          (c) all  liabilities  and  obligations  of any kind existing as of the
Closing  of a  nature  properly  characterized  under  GAAP as an  inter-company
liability  or  otherwise  owed or  owing  by the  Business  to the  Seller,  any
Affiliate of the Seller or any of the Principals or Minority Shareholders, other
than those properly accrued for on the Closing Balance Sheet.

          (d) all  liabilities  and  obligations  relating  to current or former
employees, agents, consultants or other independent contractors,  whether or not
such  Persons  are  employed by the  Purchaser  after the  Closing,  relating to
services performed,  benefit accruals or claims accrued or incurred (x) prior to
the Closing or (y) with  respect to Employee  Benefit  Plans,  at any time on or
after the Closing  Date,  including  but not limited to,  obligations  under any
employment agreement or arrangement,  compensation,  stock options,  incentives,
deferred  compensation,  accrued  payroll,  accrued  vacation  pay,  sick leave,
severance, worker's compensation, 

<PAGE>

unemployment  compensation,  employee welfare or retirement  benefits (including
any  liability or  obligation of the Seller under any welfare plan or policy for
continuing health coverage);  except for and excluding  liabilities  relating to
employees,  agents, consultants or other independent contractors,  of Seller who
are hired by the  Purchaser  as of the Closing  Date and then only to the extent
that such  liabilities (A) have been properly accrued for on the Closing Balance
Sheet  and (B) do not  relate  to  Employee  Benefit  Plans  which are not being
assumed or continued by the Purchaser;

          (e)  all  liabilities  under  the  Worker  Adjustment  and  Retraining
Notification  Act and  obligations or agreements to rehire or give  preferential
treatment to laid-off or  terminated  employees,  except for and  excluding  any
liability arising on account of any action taken by the Purchaser  subsequent to
the Closing Date;

          (f)  all  liabilities  and  obligations,  whether  absolute,  accrued,
contingent or otherwise,  for federal,  state,  county,  local, foreign or other
income taxes (including interest and penalties);

          (g)  all  liabilities  and  obligations,  whether  absolute,  accrued,
contingent  or otherwise for federal,  state,  county,  local,  foreign or other
sales, use, real estate,  property,  excise,  employee payroll or other taxes or
assessments  other than income taxes  (including  interest and penalties) of any
kind  whatsoever  relating to the Business for periods up to and  including  the
Closing Date except to the extent accrued for on the Closing Balance Sheet;

          (h) any  income,  sales,  use or  similar  taxes  resulting  from  the
transactions contemplated by this Agreement;

          (i) any and all damages, losses,  liabilities,  actions, claims, costs
and expenses (including,  without limitation,  closure costs, fines,  penalties,
expenses of investigation and remediation and ongoing  monitoring and reasonable
attorneys'  fees) directly or indirectly  based upon,  arising out of, resulting
from or relating to (i) any violation of any  Environmental Law by the Seller or
any  Person or entity  acting on  behalf  of the  Seller or the  Person  from or
through  which  the  Seller  acquired  title  on or prior  to the  Closing  Date
(including, without limitation, any failure to obtain or comply with any permit,
license or other operating  authorization  under provisions of any Environmental
Law), (ii) any and all liabilities under any Environmental Law arising out of or
otherwise in respect of any act,  omission,  event,  condition  or  circumstance
occurring or existing in connection with the Business or the Purchased Assets on
or prior to the Closing (including, without limitation,  liabilities relating to
(X) removal, remediation,  containment,  cleanup or abatement of the presence of
any Regulated  Substance,  whether  on-site or off-site and (Y) any claim by any
third party,  including  without  limitation,  tort suits for personal or bodily
injury, property damage or injunctive relief);

          (j)  all  liabilities  and  obligations  arising  out of any  lawsuit,
action,  proceeding,  inquiry,  claim,  order or  investigation by or before any
Governmental   Authority   related  to  the  Business  arising  out  of  events,
transactions, facts, acts or omissions which occurred prior to or on the Closing
Date, including, without limitation, personal injury or property damage, product

<PAGE>

liability or strict liability;

          (k) any liabilities or obligations  owed to attorneys,  accountants or
other  professional  advisors to the Seller or the  Principals,  except for such
liabilities or obligations which are properly accrued for on the Closing Balance
Sheet and are unrelated to the transaction contemplated by this Agreement;

          (l) any and all liabilities or obligations of the Seller or any of its
Affiliates of any kind or nature, which are unknown or contingent (to the extent
not  included  in  the  Closing  Balance  Sheet)  which  arise  out  of  events,
transactions,  facts, acts or omissions which occurred on, prior to or after the
Closing  Date or any and all  liabilities  which did not  arise in the  ordinary
course of the  Business  or are not  related to the  Business  or the  Purchased
Assets;

          (m) any and all  liabilities  or obligations of the Seller arising out
of the  change in  control  letter  agreements  between  each of Paul  Brooking,
Kathleen  House,  Timothy  Rosheim and Creative  Data,  respectively,  all dated
January 20, 1995, including but not limited to the termination payments detailed
in such letter agreements;

          (n) any and all  liabilities  owed to various third parties on account
of the acquisition of the assets of Business Mail Express, Inc. in January 1997,
except to the extent accrued on the Closing Balance Sheet; and

          (o) any and all liabilities or obligations of the Seller or any of its
Affiliates of any kind or nature, whether known or unknown,  absolute,  accrued,
contingent or otherwise,  arising out of events,  transactions,  facts,  acts or
omissions which occur subsequent to the Closing and which are not related to the
Business or the Purchased Assets.

          "Financial  Statements"  has the  meaning  ascribed  to  such  term in
Section 3.9.

          "GAAP" means generally accepted accounting principles, as in effect in
the United States on the date of this Agreement.

          "Governmental   Authority"   means  any  national,   federal,   state,
provincial,  county, municipal or local government,  foreign or domestic, or the
government of any political subdivision of any of the foregoing,  or any entity,
authority,   agency,  ministry  or  other  similar  body  exercising  executive,
legislative, judicial, regulatory or administrative authority or functions of or
pertaining  to  government,  including  any  court  and any  authority  or other
quasi-governmental entity established to perform any of such functions.

          "Indemnified  Party" has the meaning  ascribed to such term in Section
8.2.

          "Indemnifying  Party" has the meaning ascribed to such term in Section
8.2.

          "Knowledge"  means, with respect to an individual,  the actual present
knowledge of such individual. A Person (other than an individual) will be deemed
to have  "Knowledge" of a 

<PAGE>

particular  fact or other  matter if any  individual  who serves as a  director,
officer,  partner,  executor  or  trustee  of  such  Person  (or in any  similar
capacity) has, or at any time had, Knowledge of such fact or matter.

          "Leases" means leases of Real Property.

          "Material  Adverse  Change"  means a  material  adverse  change in the
Business, financial condition, or results of operations of the Seller taken as a
whole.

          "Material  Adverse  Effect"  means,  with  respect  to  any  event  or
occurrence  of whatever  nature),  a material  adverse  effect in the  Business,
financial condition or results of operation of the Seller taken as a whole.

          "Minority  Shareholders" has the meaning given in the preamble of this
Agreement.

          "Permitted Encumbrances" means (a) liens for taxes and assessments not
yet due and payable or for taxes the  validity of which are being  contested  in
good faith (and are fully  reserved  for);  (b)  mechanic's,  materialmen's  and
similar  Encumbrances  that have arisen in the ordinary course of business;  and
(c) those liens  relating to capital or operating  leases  disclosed on Schedule
3.6.

          "Person" means an individual,  partnership,  corporation,  joint stock
company, limited liability company,  unincorporated organization or association,
trust or joint  venture,  or a  governmental  agency  or  political  subdivision
thereof.

          "Pre-Closing Date" means January 19, 1998.

          "Proprietary  Rights" means trademarks,  service marks,  trademark and
service mark  registrations and applications,  patents and patent  applications,
copyrights,  copyright applications,  trade names, corporate names,  technology,
computer  software and firmware,  data and documentation  (including  electronic
media),  trade  secrets,   processes,   and  other  intellectual   property  and
proprietary  information  or other  assets or rights  related  to or used in the
conduct  of the  Business;  and  permits,  licenses,  distributorships  or other
agreements  to or from third  parties  regarding  the  foregoing and used in the
Business.

          "Purchased  Assets" means all of the right,  title and interest in and
to  all  assets  used  in the  conduct  of  the  Business,  of  every  kind  and
description, wherever located, owned as of the Closing Date, whether tangible or
intangible (including,  without limitation,  goodwill), real, personal or mixed,
excluding the Retained Assets. The Purchased Assets include, without limitation,
the following:

          (a)  all  of  the  Seller's  petty  cash,   certificates  of  deposit,
commercial  paper,  letters of credit,  stock (excluding the stock in DB), bonds
and other investment securities;

          (b) the list of  customers  annexed  hereto as  Schedule  1.1(i)  (the
"Customer

<PAGE>

List"),  which Seller and the  Principals  represent  and warrant sets forth all
customers  with  whom the  Seller  (a)  currently  does  business,  (b) has done
business with since January 1, 1995 or (c) is currently soliciting for business;
and which list includes names, addresses, contact persons, and telephone numbers
(but  which  excludes  entities  which  were  only  customers  of the  Southaven
Business);

          (c) all  rights  of the  Seller  to  conduct  the  Business  with such
current,  former or future  customers on the Customer List, all rights under any
executory  contract,  agreement or purchase  order form, or contract  with,  any
customer on the Customer List or supplier,  related to the Business to which the
Seller or any of its  Affiliates  is a party that is designated on Schedule 3.21
including  an  assignment  of any  contracts  listed on Schedule  3.21 between a
customer on the Customer List or supplier, and the Seller;

          (d) all computer  equipment and other  equipment  used in the Business
(including  without limitation any leasehold interest in equipment) which Seller
has identified on Schedule 1.1(ii), if any (or assignment of any computer leases
or other equipment leases); and

          (e) all Proprietary  Rights  including but not limited to a license or
assignment of license for all computer software used by Seller in the Business;

          (f) all  restrictive  covenants and  obligations of present and former
employees,  agents,  representatives,  independent  contractors  and others with
respect to the Business (to the extent assignable);

          (g) all machinery and equipment  (including  spare parts) and business
machines,  automobiles,  trucks, trailers, fork-lift trucks, and other vehicles,
furniture,  fixtures,  supplies,  capital improvements in process, tools and all
other  tangible  personal  property  employed  in the  conduct of the  Business,
including those assets listed on Schedule 1.1(ii);

          (h) all raw  material  inventories,  paper,  warehouse  stock,  parts,
inventories,   material,  supplies,   work-in-progress  and  finished  products,
including  without  limitation,  packaging  and shipping  materials  used in the
Business (the "Inventory");

          (i)  all  easements,  rights  of  way,  servitudes,  leases,  permits,
licenses or options used or held by the Business (to the extent assignable);

          (j)  all  accounts  and  notes  receivable  and all  reserves  related
thereto, deposits, advances and manufacturer and supplier rebates related to the
Business (the "Accounts Receivable");

          (k) all prepaid rentals, deposits, advances and other prepaid expenses
pertaining to the Business;

          (l)  all  right,  title  and  interest  of the  Seller  in  mortgages,
indentures,  promissory notes,  evidences of indebtedness,  other debt, deeds of
trust, loan or credit agreements or similar 

<PAGE>

agreements or  instruments  evidencing  indebtedness  of  customers,  other than
accounts receivable;

          (m) all rights and claims of the Seller, whether mature, contingent or
otherwise,  against  third  parties,  whether in tort,  contract  or  otherwise,
including without limitation,  causes of action,  unliquidated rights and claims
under or pursuant to all  warranties,  representations  and  guarantees  made by
manufacturers,  suppliers or vendors,  claims for refunds, rights of off-set and
credits  of all kinds and all other  general  intangibles  (excluding  claims in
respect of the Retained Assets or Retained Liabilities);

          (n)  all  authorizations,   consents,  approvals,   licenses,  orders,
permits,   exemptions  of,  filings  or  registrations  with,  any  Governmental
Authority related to the Business (to the extent assignable);

          (o) Seller's  telephone and facsimile numbers and E-mail addresses and
domain names used in the Business;

          (p) all Seller's  rights in the real  property and real estate  ("Real
Property")  leased by the Seller with respect to the Business and all  buildings
and improvements thereto listed on Schedule 1.1(iii);

          (q) all rights under any executory contract related to the Business to
which  the  Seller  or any of  its  Affiliates  is a  party,  including  without
limitation, any license agreement, joint venture, marketing agreement,  security
agreement,  indemnity agreement,  subordination agreement,  mortgage,  equipment
lease or other lease or sublease (whether or not capitalized),  conditional sale
or title retention  agreement and any purchase order from, or contract with, any
customer or supplier, including the Contracts listed on Schedule 3.21;

          (r) all rights of Seller in and to the trade name/trade style Business
Mail Express; and

          (s) all other assets (other than Retained  Assets) used in the conduct
of the  Business,  whether  or not  reflected  on the books and  records  of the
Seller,  including  without  limitation,  the Business as a going  concern,  its
goodwill and  franchises,  all credit balances of or inuring to the Seller under
any state unemployment  compensation plan or fund, its employment contracts, all
books,  records,  files and papers  relating to, or necessary to the conduct of,
the Business, including without limitation, drawings, engineering, manufacturing
and assembly  information,  operating and training manuals,  computer  programs,
manuals and data, catalogs,  quotations,  bids, sales and promotional materials,
correspondence,  trade  association  memberships  (to the extent  transferable),
research and development  records,  prototypes and models,  lists of present and
former customers and suppliers, customer credit information,  customers' pricing
information,  business  plans,  studies and  analyses,  whether  prepared by the
Seller or a third party, relating to the Business, books of account,  accounting
records and personnel,  employment  and other records  relating to the Business;
provided,  however, that notwithstanding the sale of such books and records, the
Purchaser  shall  provide the Seller with access to such books and  records,  at
reasonable  times  and  upon  reasonable  notice,  for its  legitimate  business
purposes, such as 

<PAGE>

preparation of tax returns,  defense of third party claims, and operation of the
Southaven Business.

          "Regulated  Substances" means pollutants,  contaminants,  hazardous or
toxic  substances,  compounds  or  related  materials  or  chemicals,  hazardous
materials,  hazardous waste, flammable explosives, radon, radioactive materials,
asbestos,   urea  formaldehyde  foam  insulation,   polychlorinated   biphenyls,
petroleum and petroleum products (including, but not limited to, waste petroleum
and petroleum products) as regulated under applicable Environmental Laws.

          "Restricted  Stock" means the shares to be issued to the Seller as the
Stock Portion of the Earn-Out.

          "Retained Assets" means the following:

          (a) Seller's personal seat licenses for St. Louis Rams tickets and any
and all rights in and to future ticket purchases and related agreements;

          (b) Seller's condominium in Disney World, Florida;

          (c) the Southaven  Assets,  the  Southaven  Business and the Southaven
Plant;

          (d) all corporate minute books and stock records of Seller; and

          (e) the assets, if any, listed on Schedule 1.1(iv).

          "SEC" means the Securities and Exchange Commission.

          "Securities Act" means the Securities Act of 1933, as amended.

          "Shareholders"  has the meaning  ascribed to such term in the preamble
to this Agreement.

          "Southaven  Assets"  means all  assets,  including  goodwill,  used by
Creative  Data  in  connection  with  the  Southaven  Business  and  located  in
Southaven,  Mississippi  or St.  Louis,  Missouri,  other than and excluding the
laser printing finishing equipment,  furniture and other assets relating to such
operations  located in Southaven,  Mississippi  which are being  transferred  to
Purchaser.  Schedule  1.1(vi) lists the principal  assets  currently  located at
Seller's  Southaven,  Mississippi  facility,  and the  division  of such  assets
between Seller and Purchaser.

          "Southaven Business" means Seller's vinyl manufacturing operations and
manufacturing  of  labels  (whether  produced  on  vinyl,  card  stock  or other
material) conducted chiefly at the Southaven Plant and selling  printperfect and
other blank vinyl stock.

          "Southaven  Plant"  means the plant  where the  Southaven  Business is
conducted at 8901 First Industrial Drive, Southaven, Mississippi.

<PAGE>

          "Stock Portion" has the meaning ascribed to such term in Section 2.4.

          "Survival Period" has the meaning ascribed to such term in Section 8.1

          "Third Party  Claim" has the meaning  ascribed to such term in Section
8.3.

          "Vestcom  Common  Stock"  means the Common  Stock,  no par  value,  of
Vestcom.

          Section  1.2.  Interpretation.   Unless  otherwise  indicated  to  the
contrary  herein  by the  context  or use  thereof:  (i)  the  words,  "herein,"
"hereto,"  "hereof"  and words of similar  import  refer to this  Agreement as a
whole  and  not to any  particular  Section  or  paragraph  hereof;  (ii)  words
importing  the  masculine  gender  shall also  include the  feminine and neutral
genders,  and vice versa;  and (iii) words  importing  the  singular  shall also
include the plural, and vice versa.


                                   ARTICLE II

          ARTICLE IIPurchase and Sale of Assets; Assumption of Liabilities

          Section 2.1.  Purchase and Sale of Assets.  Upon the terms and subject
to the  conditions of this  Agreement  and on the basis of the  representations,
warranties and agreements  contained  herein,  at the Closing,  the Seller shall
sell, assign, transfer,  convey and deliver to the Purchaser all of the Seller's
right, title and interest in and to the Purchased Assets and the Purchaser shall
purchase such Purchased Assets from the Seller.

          Section  2.2.  Assumption  of  Liabilities.  In  connection  with  the
purchase  and sale of the  Purchased  Assets as set forth  herein,  and upon the
terms and subject to the conditions of this Agreement,  at the Closing, Buyer is
expressly assuming the Assumed Liabilities.

          Section 2.3.  Purchase Price. The aggregate  purchase price to be paid
by the Purchaser for the Purchased Assets shall be an amount equal to $9,500,000
(the "Base Purchase Price"), plus assumption of the Assumed Liabilities.  EXCEPT
FOR THE  ASSUMPTION OF THE ASSUMED  LIABILITIES,  THE PURCHASER IS NOT ASSUMING,
NOR  SHALL  IT IN ANY  MANNER  BECOME  LIABLE  FOR,  ANY  OTHER  LIABILITIES  OR
OBLIGATIONS  OF ANY KIND OR NATURE  WHATSOEVER OF THE SELLER OR ITS  AFFILIATES.
The Base  Purchase  Price  shall be paid at  Closing,  by wire  transfer  to the
Seller, subject to Sections 2.4 and 2.5.

          Section  2.4.  Settlement  of  the  Purchase  Price.  (a) As  soon  as
practicable,  but in no event more than 30 days after the Closing Date  ("30-Day
Period"),  the Seller and the Purchaser shall agree upon a statement of the book
value of the  Purchased  Assets less the  Assumed  Liabilities  of the  Business
acquired or assumed  (the  "Closing  Net  Assets")  as of the Closing  Date (the
"Closing  Balance  Sheet"),  which  Closing  Balance  Sheet shall be prepared in
conformity  with GAAP on a basis  consistent  with Seller's  audited  historical
financial  statements and the computation of the Estimated Net Assets.  If there
is any  dispute  with  respect to the  Closing  Balance  Sheet  which  cannot be
resolved within the 30-Day Period,  then the CPA Firm and the Accountants  shall
attempt to resolve the differences,  with each party responsible for the fees of
its own  accountants. 

<PAGE>

If the CPA Firm and the  Accountants  cannot  resolve the dispute and agree upon
the Closing Net Assets within 30 days of the  expiration  of the 30-Day  Period,
then the parties  shall  endeavor to settle the dispute by  mediation  under the
then  current CPR Model  Mediation  for Business  disputes  published by the CPR
Institute  for Dispute  Resolution  in New York.  The Purchaser and Seller shall
equally  share any expenses of mediation.  If the mediation  fails to settle the
matter within the periods provided by the CPR Model Mediation rules or if either
party  refuses to  participate  in  mediation,  then either  party may  commence
arbitration pursuant to Section 9.14.

          (b) (i) If the  Estimated  Net Assets  exceed the  Closing Net Assets,
then the Seller shall pay to the Purchaser an amount equal to such excess.  (ii)
If the Closing Net Assets exceed the  Estimated  Net Assets,  then the Purchaser
shall retain the excess,  unless the  Seller's  Bank  indebtedness  prior to the
payoff and as of the Closing Date exceeds $4,002,485 and the Assumed Liabilities
as of the Closing Date are less than the amount of  liabilities at September 27,
1997 used in calculating the Estimated Net Assets (the "Estimated Liabilities").
In the latter event,  the  Purchaser  shall pay to the Seller an amount equal to
the  lesser  of:  (1) the excess of the  Seller's  Bank  indebtedness  as of the
Closing Date over $4,002,485,  (2) the excess of the Estimated  Liabilities over
the  Assumed  Liabilities  and (3) the excess of the Closing Net Assets over the
Estimated Net Assets.

          (c) Any amount  payable  pursuant to Section  2.4(b)  shall be paid by
wire transfer, no more than five business days following the final determination
of the Closing Net Assets.

          Section 2.5. Use of Proceeds.  On the Closing Date,  the Seller hereby
directs the  Purchaser  to wire  transfer to (a) Bank of America (the "Bank") so
much of the Base Purchase  Price as is necessary to satisfy in full all loans by
the Bank to the Company,  and (b) to any other secured creditors,  such amounts,
if any,  needed to satisfy  in full all other  Encumbrances  upon the  Purchased
Assets other than Permitted  Encumbrances or such  Encumbrances  included in the
Assumed  Liabilities;  provided,  however,  that if the Bank so consents,  up to
$500,000 may remain  outstanding  with  respect to the Seller's  loan due to the
Bank so long as the Bank releases all  Encumbrances on the Purchased  Assets and
consents to a lien in favor of Vestcom  and the  Purchaser  with  respect to the
Southaven  Assets so that Vestcom and the Purchaser can obtain  security for the
indemnification obligations of Seller and the Principals hereunder. The security
interest  and  resulting  lien in  favor  of  Purchaser  and  Vestcom  shall  be
subordinate  (in  priority  and right of payment)  to any lien now or  hereafter
granted  by the  Seller  and/or  Newco (as  defined  below) in favor of the Bank
and/or  any bank or other  financial  institution  (collectively,  "Lender")  to
secure up to $500,000 of indebtedness.  To confirm said  subordination,  Vestcom
and the  Purchaser  hereby  agree,  upon  request of any Lender,  to execute and
deliver a  subordination  agreement  reasonably  acceptable  to such  Lender and
containing a standstill  provision  related  exclusively to the Southaven Assets
and such other terms and  conditions  reasonably  required  by Lender.  The lien
granted in favor of Vestcom and the  Purchaser  hereunder  shall be released two
(2) years from the date hereof so long as no indemnification claims in excess of
the limitations set forth in Section 8.5(a) are then pending which are not fully
covered  (i.e.,  by assets  held in escrow  with a value of at least 115% of all
pending claims thereunder) by amounts then on deposit with Escrow Agent pursuant
to the Escrow Agreement.  Each of Vestcom and the Purchaser agree to execute and
deliver to Seller such  documents  reasonably  requested by Seller to effectuate
said

<PAGE>

release including,  without limitation applicable UCC-3 termination  statements.
The Seller will have sufficient liquid assets, after payment of all secured debt
required to be paid above,  to be able to satisfy all other  liabilities  of the
Seller (other than the Assumed Liabilities).

          Section 2.6. Earn-Out  Payment.  (a) Creative Data will be entitled to
an earn-out  payment if the CD Gross  Profit (on a stand alone basis) for the 12
month  period  beginning  on January 1, 1998 and ending  December  31, 1998 (the
"Earn-Out Period") exceeds $5,162,000 (the "CD Benchmark"). The earn-out payment
will be equal to the excess of the CD Gross Profit for the Earn-Out  Period over
the CD Benchmark, multiplied by 2.5, up to a maximum of $1,250,000. For purposes
of the  calculation of the earn-out  payment,  the CD Gross Profit will be based
upon the  operations  of Creative  Data (without DB) from January 1, 1998 to the
Closing  Date and of the  Purchaser  from the Closing Date to December 31, 1998,
utilizing  the  assets  purchased  from  Creative  Data  (and  not  DB)  and the
liabilities of CD assumed hereunder and the integration plan detailed on Exhibit
H hereto  (the "CD Gross  Profit"),  and the  parties  hereto  acknowledge  that
reference to CD Gross Profit in connection with a determination  of the earn-out
payment  refers to such  operations,  and not the operations of the Seller after
the Closing Date. Both CD Gross Profit and DB Gross Profit will be calculated in
accordance  with GAAP on a basis  consistent  with Seller's  audited  historical
financial  statements and Seller's 1998 budget,  subject to the  adjustments and
modifications  more particularly set forth in Section 2.6(d).  The Purchaser and
Vestcom shall not, without the Seller's prior written consent which shall not be
unreasonably withheld or delayed and except as set forth in the Integration Plan
or the  other  Schedules  and  Exhibits  hereto,  sell,  merge,  consolidate  or
otherwise  transfer  all or any portion of the stock of the  Purchaser or all or
any portion of the Purchased Assets (except in the ordinary course of business),
or otherwise  engage in any  transaction  not in the ordinary course of business
prior to expiration of the Earn-Out Period.

          Notwithstanding  the grant of a security  interest  to Vestcom and the
Purchaser  to  secure  the  indemnification  obligations,  the  Seller  and  the
Principals  agree  that  Vestcom  and the  Purchaser  are  under  absolutely  no
obligation  to foreclose  first or to exercise any remedies in any order.  It is
acknowledged that due to the subordinated nature of the security  interests,  it
is unlikely that Vestcom or the Purchaser  would exercise those remedies  first.
Vestcom and the  Purchaser  may seek relief  under the Escrow  Agreement  and/or
directly against any or all Indemnifying Parties prior to or simultaneously with
the exercise of remedies under the Security Agreement.

          (b) DB will be entitled to an earn-out  payment if the DB Gross Profit
(on a stand-alone  basis) for the Earn-Out  Period exceeds  $1,770,000  (the "DB
Benchmark").  The  earn-out  payment will be equal to the excess of the DB Gross
Profit for the Earn-Out Period over the DB Benchmark, multiplied by 2.5, up to a
maximum of $1,250,000.  For purposes of the calculation of the earn-out payment,
DB Gross Profit will be based upon the  operations of DB from January 1, 1998 to
the Closing  Date and of the  Purchaser  from the Closing  Date to December  31,
1998,  utilizing the assets  purchased  from DB (and not Creative  Data) and the
liabilities of DB assumed hereunder and the integration plan detailed on Exhibit
H hereto,  and the parties hereto  acknowledge that reference to DB Gross Profit
in  connection  with a  determination  of the  earn-out  payment  refers to such
operations, and not the operations of the Seller after the Closing Date.

<PAGE>

          (c) The payments due under Section 2.6(a) and (b) above (collectively,
the  "Earn-Out  Payment"),  if any,  shall  be  payable  50% in cash  and 50% in
unregistered  shares of Vestcom Common Stock 15 days after the joint calculation
contemplated in Section 2.6(d) is completed. The shares of Vestcom Common Stock,
if any,  issued as part of the Earn-Out  Payment (the "Stock  Portion") shall be
issued based upon the average of the closing  price of the Vestcom  Common Stock
for the last 30 trading  days in the  Earn-Out  Period,  as  adjusted  for stock
dividends  and stock splits,  if any,  between the  commencement  of such 30 day
period and the date the Stock  Portion is issued by the  Parent.  No  fractional
interest in any share of Vestcom's  Common Stock shall be distributed as part of
the Stock Portion,  and the number of shares to be delivered to the Seller shall
be rounded to the nearest whole number of shares.  The Seller and the Principals
acknowledge  that the shares in the Stock Portion will be restricted  securities
under federal and state securities laws, and that they will not sell, dispose of
or otherwise  transfer  such shares for a period of one (1) year,  commencing on
the earlier of (i) the date 15 days after the joint calculation  contemplated by
Section 2.6(d) is completed and agreed upon, or (ii) March 31, 1999.

          (d) The Earn-Out  Payment shall be  calculated by mutual  agreement of
the parties  within 30 days after the end of the Earn-Out  Period  ("Calculation
Period"),  and shall be computed in accordance  with GAAP on a basis  consistent
with Seller's  audited  financial  statements and the 1998 budgets  submitted by
Seller to the  Purchaser.  If the parties fail to agree upon the  calculation of
the Earn-Out Payment within the Calculation  Period,  then any differences shall
be  resolved  in the same  manner as set forth in  Section  2.4(a)  hereof  with
respect to the Closing  Balance  Sheet.  Intercompany  transactions  between the
Purchaser   and  any  other   subsidiary  of  Vestcom  shall  be  accounted  for
consistently  with  Vestcom's  general  accounting  policies.   Any  changes  in
accounting  after the Closing Date  determined by Vestcom shall be excluded from
the  calculation  of the  Earn-Out  Payment  except for  reasonable  reserves or
allowances deemed  appropriate by Vestcom  consistent with past practices of the
Seller.  The following costs and expenses shall be excluded from the calculation
of CD Gross Profit and DB Gross Profit: (i) management fees charged and overhead
allocations  made by Purchaser or Vestcom with respect to the  Southaven  Plant;
(ii) any excess costs incurred in connection with the relocation of any existing
production  facility  into  another  production  facility  consistent  with  the
integration plan in Exhibit H; (iii) any amortization of goodwill created by the
acquisition  of the Purchased  Assets;  (iv) any change in  depreciation  and/or
amortization  expense for  equipment  and/or  other  intangible  assets owned by
Seller  as a  result  of any  write-ups  or  write-downs  in the  value  of such
equipment or other intangible  assets by Purchaser on account of the purchase of
the same or otherwise;  and (v) any other costs or expenses  associated with, or
incurred in connection with,  consummating the transaction  contemplated by this
Agreement, including, without limitation, the aggregate, one-time, non-recurring
costs paid or  incurred  in  connection  therewith.  In  computing  the CD Gross
Profit, the revenue up to $780,000 from the aggregate management fees charged to
DB and the revenue of up to $60,000  from  leasing  delivery  vehicles  (both as
included  in  the  Creative  Data  budget  and  consistent  with  Seller's  past
practices)  shall be  included in the  calculations.  If another  subsidiary  of
Vestcom utilizes the facilities of the Purchaser during the Earn-Out Period,  or
if Purchaser  utilizes the facilities of Vestcom and/or any of its  subsidiaries
during the Earn-Out Period,  any such services shall be priced or accounted for,
respectively, in accordance with the

<PAGE>

schedule attached hereto as Exhibit K.

          (e) The  Seller  and  the  Principals  hereby  grant  Vestcom  and the
Purchaser a security interest in the entire amount of the Earn-Out Payment. Such
Earn-Out  Payment will secure  repayment of any  indemnification  obligations of
Seller or the  Principals  hereunder,  and will be  subject  to  set-off as more
particularly  set forth in Section 8.6. Any amount paid or issued as an Earn-Out
Payment will be placed in escrow with Vestcom's  attorneys  pursuant to the form
of escrow agreement  annexed hereto as Exhibit G, to secure the Seller's and the
Principals'  indemnification  obligations hereunder, and released (with the lien
thereon) as provided in the Escrow Agreement.

          (f) Receipt of the  Earn-Out  Payment by Seller is also subject to the
following:

               (i) In the event that the Financial  Condition (as defined below)
is not satisfied as of December 31, 1998, the first $500,000 of any cash portion
of the  Earn-Out  Payment  will be placed in escrow with the Escrow Agent and be
subject to forfeiture.  If the Financial Condition is satisfied such amount will
remain in escrow, but will no longer be subject to forfeiture.  If the Financial
Condition is not  satisfied,  it will remain  subject to  forfeiture as detailed
below. In addition, the first $500,000 of the Stock Portion (valued consistently
with Section  2.6(c))  shall be placed in escrow and be subject to forfeiture at
the end of 1999.  Furthermore,  in the event that the Financial Condition is not
satisfied as of December 31, 1999, such amount placed in escrow,  up to $500,000
for any cash portion  remaining subject to forfeiture and $500,000 for any Stock
Portion, will then be forfeited.  Otherwise, any amount placed in escrow and not
forfeited  pursuant  to the terms  hereof  shall be  released  to the  Seller in
accordance with Section 5(b) of the Escrow Agreement  provided that no claims in
excess of the  limitations  set forth in Section  8.5(a) are then  pending or if
said claims are  pending,  the amount  placed in escrow over 115% of the pending
claim  amounts  shall be released and the balance  released in  accordance  with
Section 5(c) of the Escrow Agreement.

               (ii) For purposes of determining the conditions to the receipt of
the Earn-Out Payment as set forth in Section  2.6(f)(i) above (which the parties
acknowledge  is necessary in order to determine the  financial  viability of the
Southaven Plant as a supplier), the following factor (the "Financial Condition")
must be satisfied:

               (A) The  Southaven  Business must have  positive  Pre-tax  income
equal to 4% of sales  (provided,  however,  that the foregoing shall be computed
based on CEO salary of $130,000 per annum regardless of the actual  compensation
paid to Douglas Brooking).

If there is any dispute with respect to achievement of the Financial  Condition,
it shall be resolved by the methodology set forth in Section 2.4(a).  The Seller
shall provide Vestcom and the Purchaser  throughout 1998 and 1999 with quarterly
income  statements  and a computation of pre-tax income as a percentage of sales
within 20 days after the end of each fiscal  quarter of the  Southaven  Business
and such other financial  statements as Vestcom and the Purchaser may reasonably
request.

<PAGE>

               (iii)  If  Southaven   defaults  on  its  supply  agreement  with
Vestcom's  finishing  centers,  any damages,  loss, excess costs or lost profits
arising therefrom may be set-off (in the manner set forth in Section 8.7 hereof)
by Vestcom or the Purchaser against the Earn-Out Payment.

               (iv) The form of Escrow Agreement is annexed hereto as Exhibit G.
Any  interest  earned on the funds  placed  in escrow  will  remain in escrow to
secure the  indemnification  obligations  hereunder and thereunder,  and will be
released in accordance with the terms thereof.

          Section 2.7. Division of Taxation. The Seller shall cooperate with the
Purchaser  in giving  all  required  information  to the  Delaware  Division  of
Taxation and the Missouri Division of Taxation, if required pursuant to Delaware
law and Missouri law, respectively.  The Seller has notified the Director of the
Division of Taxation (the  "Director")  in the State of Delaware and Missouri of
the  transactions  contemplated  hereby which notice  contained the  information
required pursuant to Delaware law and Missouri law,  respectively.  In the event
that either  Director  informs the Purchaser or the Seller that a possible claim
for taxes exists that is not  reflected  on the Closing  Balance  Sheet,  Seller
shall indemnify,  defend, and hold harmless Purchaser with respect to such taxes
and deposit 100% of the amount claimed in excess of the amounts reflected on the
Closing  Balance Sheet with the Escrow Agent  pending  resolution of such claims
with either or both Directors.

          Section 2.8.  Allocation  of the Purchase  Price.  The Purchase  Price
shall be allocated  between  Creative  Data and DB, as well as among the various
class of assets, as set forth in Exhibit A hereto.  The Purchaser and the Seller
shall use such allocation in filing their  respective  Internal  Revenue Service
Form 8594s.

          Section 2.9.  Closing.  The closing of the  transactions  contemplated
hereby (the "Closing")  shall take place at the offices of Lowenstein,  Sandler,
Kohl,  Fisher & Boylan,  P.A., 65 Livingston  Avenue,  Roseland,  New Jersey, at
10:00 A.M. one business day after the Pre-Closing Date. The time and date of the
Closing is herein called the "Closing  Date".  The effective time of the Closing
shall be 11:59 p.m. on the Closing Date.

                                   ARTICLE III

          ARTICLE  IIIRepresentations  and  Warranties  of the  Seller  and  the
Principals

          The Seller and the  Principals  (and the Minority  Shareholders  as to
Section 3.1 only and Paul  Brooking and Kathleen  Brooking  House as to the last
sentence  of  3.17(c))  jointly  and  severally  represent  and  warrant  to the
Purchaser and Vestcom that the statements contained in this Article III are true
and  correct  as of the  date of this  Agreement,  except  as set  forth  in the
disclosure  schedule delivered by the Seller and the Principals to the Purchaser
contemporaneously  with  the  execution  and  delivery  of this  Agreement  (the
"Disclosure  Schedule").  The Disclosure Schedule will be arranged in paragraphs
corresponding  to the  numbered and lettered  Sections  and  paragraphs  of this
Agreement, to the extent practical.

<PAGE>

          Section 3.1.  Organization and  Qualification  of the Seller.  Each of
Creative Data and DB is a corporation  duly organized,  validly  existing and in
good   standing   under  the  laws  of  the  State  of  Delaware  and  Missouri,
respectively,  with full power and  authority,  corporate  and other,  to own or
lease  its  property  and  assets  and to carry  on the  Business  as  presently
conducted,  and is duly qualified to do business as a foreign corporation and is
in  good  standing  in  each  jurisdiction  listed  in  Schedule  3.1(a),  which
constitute all of the jurisdictions in which the Seller is currently  conducting
the Business.  The Business is conducted  solely  through  Creative Data and DB.
Creative Data does not own, directly or indirectly,  any subsidiaries other than
DB. DB does not own, directly or indirectly, any subsidiaries.  The Shareholders
collectively  own all of the issued and  outstanding  capital  stock of Creative
Data, each in the amounts reflected on Schedule 3.1(b), and do not own, directly
or indirectly,  any interest in any other business  affiliated  with, or related
to, the Seller or the Business.

          Section 3.2.  Authorization.  The Seller has full corporate  power and
authority to execute and deliver this Agreement and the  instruments of transfer
and to perform its obligations hereunder and thereunder,  all of which have been
duly authorized by all requisite  corporate  action.  Each of this Agreement and
such  instruments of transfer has been or, at the time of delivery will be, duly
authorized, executed and delivered by the Seller and constitutes or, at the time
of  delivery  will  constitute,  a valid and  binding  agreement  of the Seller,
enforceable  against the Seller in accordance with its terms. Each Principal has
the  capacity to execute and deliver  this  Agreement  and to perform his or her
obligations hereunder. No Principal is under any impairment or other disability,
legal, physical,  mental or otherwise,  that would preclude or limit the ability
of such Principal to perform his or her  obligations  hereunder.  This Agreement
constitutes  a valid  and  binding  obligation  of each  Principal,  enforceable
against such Principal in accordance with its terms.

          Section 3.3. Non-contravention.  Neither the execution and delivery of
this Agreement and the instruments of transfer nor the performance by the Seller
or the Principals of their respective  obligations hereunder and thereunder will
(i) contravene any provision  contained in the Seller's  Certificate or Articles
of  Incorporation  (as the case may be) or by-laws,  (ii) violate or result in a
breach  (with or without the lapse of time,  the giving of notice or both) of or
constitute a default under (A) any contract, agreement,  commitment,  indenture,
mortgage, lease, pledge, note, license, permit or other instrument or obligation
(other  than by reason of a failure  to obtain  any  required  consent  prior to
Closing with respect to the Contracts  and Leases  listed on Schedule  3.4(C) or
(D)) or (B) any  judgment,  order,  decree,  law,  rule or  regulation  or other
restriction of any Governmental  Authority,  in each case to which the Seller or
any  Principal  is a party or by which it is bound or to which any of its assets
or  properties  are subject,  (iii) result in the creation or  imposition of any
lien, claim, charge, mortgage, pledge, security interest, equity, restriction or
other encumbrance  (collectively,  "Encumbrances") on any of the Seller's assets
or properties,  or (iv) result in the  acceleration  of, or permit any Person to
accelerate or declare due and payable prior to its stated maturity,  any Assumed
Liability.

          Section  3.4.  No  Consents.   (a)  No  notice  to,  filing  with,  or
authorization,  registration,  consent or approval of any Governmental Authority
is necessary for the execution, delivery or performance of this Agreement or the
instruments of transfer or the  consummation  of the 

<PAGE>

transactions contemplated hereby or thereby by the Seller.

          (b) No notice to, filing with or authorization,  registration, consent
or approval of any Person  (other than a  Governmental  Agency) is necessary for
the execution,  delivery or performance of this Agreement or the  instruments of
transfer or the consummation of the transactions  contemplated hereby or thereby
by the Seller except (i) consents with respect to the Contracts and Leases,  set
forth on Schedule  3.4(A) and (B), all of which have been obtained  prior to the
date hereof and (ii) consents with respect to the Contracts and Leases set forth
on Schedule  3.4(C) and (D),  which have not been obtained as of the date hereof
but which the Seller and the Principals will continue to use their  commercially
reasonable efforts to obtain.

          Section 3.5. The Purchased Assets. The Purchased Assets constitute all
of the  rights,  properties,  leaseholds  and assets  (real,  personal or mixed,
tangible or intangible)  which are necessary or desirable for the conduct of the
Business  in the manner  previously  conducted  by the  Seller.  No third  party
(including  any  Affiliate)  owns or has  any  interest  by  lease,  license  or
otherwise in any of the  Purchased  Assets  except for the lessors  under leases
disclosed  in the  Schedules.  The  documents  of transfer  to be  executed  and
delivered  by the Seller at the Closing  will be  sufficient  to convey good and
marketable title to the Purchased Assets to the Purchaser, free and clear of all
Encumbrances (other than Permitted Encumbrances), except for the consents needed
for the Contracts and Leases listed on Schedule 3.4(C) and (D).

          Section  3.6  Personal  Property.  The Seller has good and  marketable
title to (or valid leasehold or contractual  interests in) all personal property
comprising the Purchased Assets,  free and clear of any Encumbrances (other than
Permitted  Encumbrances),  except as disclosed on Schedule  3.6. All  machinery,
equipment,  furniture, fixtures and other personal property used in the Business
is in reasonably good operating  condition and fit for operation in the ordinary
course of business (subject to normal wear and tear) and to the Knowledge of the
Seller or Principals,  with no defects that could materially  interfere with the
conduct of normal  operations of such equipment,  furniture,  fixtures and other
personal property and are suitable for the purposes for which they are currently
being used.

          Section 3.7. Real PropertySection  3.7. Real Property.  (a) The Seller
does not own any real property or real estate.  The Seller leases the locations,
with the monthly rentals and lease expiration dates as are set forth in Schedule
1.1(iii).  Seller has delivered  true and complete  copies of its leases on such
premises to the  Purchaser.  Neither  Seller nor,  to  Seller's  Knowledge,  any
landlord is in default on any such  leases,  except for  defaults  arising  from
failure to obtain consents to the leases listed on Schedule 3.4(D).

          (b) Seller has paid all rents and costs due to the  various  landlords
listed on Schedule  3.7 through the date hereof and has complied in all material
respects  with all other terms and  conditions of each lease through the Closing
Date.  Seller has obtained  all  necessary  landlord's  consents and an estoppel
certificate (or transmittal  letter that there are no tenant defaults) from each
landlord except for leases listed on Schedule 3.4(D). To the Seller's Knowledge,
all leased facilities are in compliance with all laws and regulations applicable
to such properties and the operations of the Business at such locations.

<PAGE>

          Section  3.8.  Predecessor  Status.  Set  forth in  Schedule  3.8 is a
listing of all names of all predecessor  companies of the Seller,  including the
names of any entities from whom within the last five years the Seller previously
acquired  significant  assets.  The  Seller has not since  1992,  when CDS was a
subsidiary of Schnucks  Markets,  Inc., been a subsidiary or division of another
corporation or a part of any acquisition which was later rescinded. Set forth on
Schedule 3.8 is a listing of each business name used by the Seller in the last 5
years and its predecessors  and by any companies  acquired by or merged into it,
and each state and county in which any such trade name is registered, if any.

          Section  3.9.  Financial  Statements.  (a) The Seller  has  previously
furnished to the  Purchaser  (which are attached to Schedule 3.9) (i) a true and
complete  copy of the Seller's  balance  sheet as of September  27, 1997 and the
related statements of income, cash flows and changes in stockholders' equity for
each of the years in the three (3) year period  then ended,  in draft audit form
from the Accountants, with the audited statements to be in identical form except
a subsequent event footnote regarding this transaction,  (ii) such statements as
listed in (i) above as of September 27, 1997  unaudited  and prepared  excluding
the Southaven Assets and the related  liabilities and the operations  associated
with the  Southaven  Business and (iii) a true and complete copy of the Seller's
unaudited  balance  sheet  (excluding  the  Southaven  Assets  and  the  related
liabilities)  as of December 27, 1997, and the related  unaudited  statements of
income as of and for the  three  (3) month  period  then  ended  (excluding  the
Southaven   Business),   certified  by  the  Seller's  chief  financial  officer
(collectively,  the "Financial Statements").  The Financial Statements have been
prepared in conformity with GAAP, applied on a consistent basis (subject, in the
case of unaudited financial  statements,  to normal recurring and other year-end
adjustments  and  preparation  of  footnotes)  and present  fairly the financial
condition and results of operations of the Seller and the Business as of and for
the periods included  therein.  Schedule 3.9(a) also sets forth internal pricing
information and other operational data relating to the relationship  between the
Southaven  Business  and the  Business  which  information  is true and correct.
Within five (5) business days of the Closing Date,  the Seller shall provide the
Purchaser with the final audited  financial  statements  (identical to the draft
except for the  subsequent  event note which has been  approved by  Purchaser as
accurate) and a consent from the  Accountants to include such  statements in any
required filings with the SEC.

          (b)  Schedule  3.9(b) also sets forth  certain  expenses of the Seller
incurred  during the 12 months  ended  September  27,  1997.  The Seller and the
Principals  represent and warrant that such expenses are  non-recurring and will
not be  incurred by the  Purchaser  in any  material  respect in  operating  the
Business after the Closing Date.  Schedule 3.9(b) also sets forth the following:
(1)  Seller's  overhead  costs  which  will be  eliminated  as a result  of this
transaction;  (2) overhead costs transferred to the Southaven Business,  and (3)
overhead costs which the Seller will  contractually  purchase from the Purchaser
until the Southaven Business establishes its own internal capabilities therefor.
The  Seller  recognizes  that the  Purchaser  will  rely on the  information  in
Schedule 3.9 in making filings with the SEC.

          Section 3.10. Absence of Certain Developments.  Except as set forth in
Schedule 3.10, since September 27, 1997, there has not been any Material Adverse
Change,  or any  development 

<PAGE>

which could reasonably be expected to result in a Material Adverse Change. Since
September  27,  1997,  except as set forth on  Schedule  3.10,  the  Seller  has
conducted  the Business in the ordinary  and usual course  consistent  with past
practices and has not (i) sold, leased, transferred or otherwise disposed of any
of the assets of the Business (other than dispositions in the ordinary course of
business  consistent  with past  practices),  (ii)  terminated or amended in any
material  respect  any  contract  or lease to which the  Seller is a party or to
which it is bound or to which its  properties  are subject,  (iii)  suffered any
loss, damage or destruction  whether or not covered by insurance,  (iv) made any
change in the  accounting  methods or practices it follows,  whether for general
financial or tax purposes, (v) incurred any liabilities,  absolute or contingent
(other than in the ordinary  course of business)  which,  individually or in the
aggregate,  are  material,  (vi)  incurred,  created  or  suffered  to exist any
Encumbrances on the Purchased Assets other than Permitted Encumbrances and those
listed on Schedule  3.6 or created in the ordinary  course of business,  none of
which,  individually or in the aggregate,  are material or would have a Material
Adverse Effect, (vii) increased the compensation payable or to become payable to
any of the  officers  or  employees  of the  Business  or  increased  any bonus,
severance, accrued vacation,  insurance, pension or other Employee Benefit Plan,
payment  or  arrangement  made by the Seller  for or with any such  officers  or
employees,  other than salary increases to individuals who are not Principals or
officers in the  ordinary  course of business  consistent  with past  practices,
(viii) suffered any labor dispute,  strike or other work stoppage,  (ix) made or
obligated  itself  to  make  any  capital  expenditures  in  excess  of  $50,000
individually  or in the  aggregate,  (x)  entered  into  any  contract  or other
agreement  requiring the Seller to make payments in excess of $50,000 per annum,
individually or in the aggregate,  other than in the ordinary course of business
consistent  with past  practices,  (xi)  acquired  any assets or rights  with an
aggregate  value in excess of  $50,000,  other  than in the  ordinary  course of
business and consistent with past  practices,  (xii) disposed of any Proprietary
Right  material to the Business,  or (xiii) entered into any agreement to do any
of the foregoing.

          Section 3.11. Governmental  Authorizations;  Licenses; Etc. The Seller
has operated its  businesses  in all material  respects in  compliance  with all
applicable laws, rules,  regulations,  codes,  ordinances,  orders, policies and
guidelines of all Governmental  Authorities ("Laws"),  including but not limited
to, those  related to: fire,  safety,  labeling of products,  pricing,  sales or
distribution  of  products,   antitrust,  trade  regulation,   trade  practices,
sanitation,  land use,  employment or employment  practices,  energy and similar
laws.  To  the  Seller's  Knowledge,  the  Seller  has  all  permits,  licenses,
approvals,   certificates   and   other   authorizations,   and  has   made  all
notifications,  registrations,  certifications and filings with all Governmental
Authorities,  necessary or advisable  for the  operation  of its  businesses  as
currently conducted by the Seller  ("Authorizations").  There is no action, case
or  proceeding  pending  or,  to  the  Seller's  Knowledge,  threatened  by  any
Governmental  Authority with respect to (i) any alleged  violation by the Seller
or its  Affiliates of any Law, or (ii) any alleged  failure by the Seller or its
Affiliates to have any  Authorization  required in connection with the operation
of its businesses.  No notice of any violation of such laws has been received by
the Seller or any  Affiliate  of the Seller and  neither the Seller nor any such
Affiliate has received any notice that the products  manufactured or sold by the
Business  are not in  compliance  with,  or do not meet the  standards  of,  all
applicable  laws.  Schedule  3.11  sets  forth a true and  complete  list of all
Authorizations  relating to the Business.  Such Authorizations are in full force
and effect and the Seller has  received no  notification  of the  suspension  or

<PAGE>

cancellation of any thereof.

          Section 3.12. Litigation.  Except as set forth in Schedule 3.12, there
are no lawsuits,  actions,  proceedings,  claims, orders or investigations by or
before  any  Governmental  Authority  pending  or,  to the  Seller's  Knowledge,
threatened  against the Seller or its Affiliates  relating to the Business,  the
Purchased   Assets  or  the  Assumed   Liabilities  or  seeking  to  enjoin  the
transactions  contemplated  hereby and there are no facts or circumstances known
to the Seller that could result in a claim for damages or equitable relief.

          Section  3.13.   Undisclosed   Liabilities.   Except  for   contingent
liabilities reflected in the Financial Statements described in Section 3.9(i) or
arising in the  ordinary  course of  Seller's  Business  subsequent  thereto and
disclosed in this Agreement,  Schedule 3.13 or the other Schedules hereto, there
are no liabilities of the Seller of any kind or nature whatsoever, whether known
or unknown,  absolute,  accrued,  contingent or otherwise,  or whether due or to
become due, other than  liabilities  incurred in the ordinary course of business
and consistent  with past practices  since the date of the Financial  Statements
described in Section 3.9(i),  and except as disclosed in Schedule 3.13 or in the
other Disclosure  Schedules,  there exists no facts or circumstances (other than
general economic  conditions) that could reasonably be expected to result in any
such liability.

          Section 3.14. Taxes. All federal, state, county, local and foreign tax
returns and reports of the Seller or any Affiliate of the Seller  required to be
filed prior to or on the Closing  Date which relate to or affect the Business or
the Purchased Assets have been duly filed. All federal,  state,  county,  local,
foreign and any other taxes  (including all income,  withholding  and employment
taxes),   assessments  (including  interest  and  penalties),   fees  and  other
governmental charges with respect to the employees,  properties,  assets, income
or  franchises  of the  Seller or any  Affiliate  of the Seller  relating  to or
affecting the Business or the  Purchased  Assets have been paid or duly provided
for,  or are  being  contested  in good  faith  by  appropriate  proceedings  as
disclosed on Schedule 3.14 and adequate  reserves therefor have been established
pursuant  to  GAAP on a  basis  consisted  with  Seller's  historical  financial
statements and the Closing  Balance Sheet,  or have arisen after the date hereof
in the  ordinary  course  of  business.  There  are no tax  liens  on any of the
Purchased Assets.

          Section 3.15.  Insurance.  Schedule 3.15 sets forth a true and correct
list of all insurance  policies or binders  maintained by the Seller on the date
hereof  relating to the Business or the  Purchased  Assets  showing,  as to each
policy or binder, the carrier, policy number, coverage limits, expiration dates,
annual premiums,  deductibles or retention  levels and a general  description of
the type of coverage  provided.  Copies of such policies have been  delivered to
the Purchaser or will be delivered to Purchaser upon request.  Such policies and
binders  are,  and at all times prior to the Closing  will be, in full force and
effect.  At all times prior to the Closing Date, the Seller has maintained  such
insurance  policies  covering  the  Purchased  Assets  and  all  aspects  of the
Business.  The Seller has  delivered to the  Purchaser  an accurate  list of all
insurance loss runs or worker's  compensation  claims received for the past five
(5) policy years.  No insurance  carried by the Seller has ever been canceled by
the insurance carrier prior to its original  termination date and the Seller has
never been denied coverage.

<PAGE>

          Section 3.16.  Environmental Matters.  Except as set forth on Schedule
3.16 and to the Seller's or Principals' Knowledge, (i) the Business is being and
has been  conducted in  compliance  with all  applicable  Environmental  Laws in
appropriate  jurisdictions,  (ii) the real  property  owned or  operated  by the
Business (including,  without limitation, soil, groundwater or surface water on,
under or  adjacent to the  properties  and  buildings  thereon)  (the  "Affected
Property") do not contain any Regulated  Substance other than as permitted under
applicable Environmental Laws, (iii) the Business has, and at all times has had,
all permits,  licenses and other  approvals and  authorizations  required  under
applicable Environmental Laws for the operation of the Business, (iv) the Seller
has not received any notice from any  Governmental  Authority that the Seller or
any of its Affiliates may be a potentially  responsible party in connection with
any  waste  disposal  site or  facility  used,  directly  or  indirectly,  by or
otherwise related to the Business,  (v) no reports have been filed, or have been
required to be filed,  by the Seller  concerning  the  release of any  Regulated
Substance or the  violation  of any  applicable  Environmental  Law on or at the
properties used in the Business,  (vi) no Regulated  Substance has been disposed
of, transferred,  released or transported from the Affected Property, other than
as  permitted  under  applicable  Environmental  Law or pursuant to  appropriate
regulations,  permits or authorizations,  (vii) there have been no environmental
investigations,  studies, audits, tests, reviews, or other analyses conducted by
or which are in the  possession  of the  Seller or any  Affiliate  of the Seller
relating  to the  Business,  true and  complete  copies  of which  have not been
delivered  to the  Purchaser  prior  to the date  hereof,  (viii)  there  are no
underground  storage  tanks  on,  in or  under  any  Affected  Property  and  no
underground  storage  tanks  have  been  closed  or  removed  from any  Affected
Property,  (ix) the Seller has not presently incurred, and the Affected Property
is not presently subject to, any liabilities  (fixed or contingent)  relating to
any suit, settlement, judgment or claim asserted or arising under any applicable
Environmental  Law, (x) all documents filed by or on behalf of the Seller or any
Affiliate  of  the  Seller  with  any  Governmental  Authority  pursuant  to any
applicable  Environmental Law in connection with the sale of the Business or the
Purchased  Assets were true,  correct and complete and did not omit to state any
fact required to be stated therein or necessary to make the  statements  therein
not misleading,  (xi) all applicable Environmental Laws in existence at the time
the Affected  Property was acquired were complied  with,  and (xii) there are no
civil, criminal or administrative  actions,  suits, demands,  claims,  hearings,
investigations or other proceedings  pending or threatened  against the Business
or the Seller or any Affiliate of the Seller with respect to the Business or the
Purchased  Assets  relating to any  violations,  or alleged  violations,  of any
applicable  Environmental  Law,  and neither the  Business nor the Seller or any
Affiliate of the Seller have  received any notices,  demand  letters or requests
for  information,  arising out of, in  connection  with,  or  resulting  from, a
violation,  or alleged  violation,  of any  applicable  Environmental  Law,  and
neither the  Business  nor the Seller or any  Affiliate  of the Seller have been
notified by any Governmental  Authority or any other Person that the Business or
the Purchased Assets have, or may have, any liability pursuant to any applicable
Environmental  Law.  The sale of the  Business to the  Purchaser,  and the other
transactions  contemplated  hereby,  do not require  any filing or  registration
with, notice to, or approval or consent by any Governmental  Authority under any
applicable Environmental Law, except as disclosed in Schedule 3.4.

          Section 3.17.  Employment  Matters.  (a) Schedule 3.17 contains a true
and complete list 

<PAGE>

as of December 31, 1997 of the employees currently employed by the Seller in the
conduct  of the  Business  (the  "Employees"),  indicating  the  title  of and a
description of any agreement concerning such employees and a listing of the rate
and nature of all current compensation payable by the Seller to each employee.

          (b)  Except as set forth on  Schedule  3.17,  (i) the  Seller  has not
entered into any collective bargaining agreements with respect to the Employees,
(ii)  there  are no  written  personnel  policies  applicable  to the  Employees
generally,  other than employee manuals,  true and complete copies of which have
previously  been  provided to the  Purchaser,  (iii)  there is no labor  strike,
dispute,  slowdown  or work  stoppage  or lockout  pending  or, to the  Seller's
Knowledge,  threatened  against or  affecting  the  Business and during the past
three years there has been no such action,  (iv) to the Seller's  Knowledge,  no
union organization campaign is in progress with respect to any of the Employees,
and no question concerning  representation exists respecting such Employees, (v)
there is no unfair  labor  practice,  charge  or  complaint  pending  or, to the
Seller's Knowledge,  threatened against the Seller arising out of the conduct of
the Business  and no such charge or  complaint  has been filed by an employee or
any union with the National Labor  Relations  Board or any  comparable  State or
local agency  during the past three  years,  and (vi) the Seller has not entered
into any agreement,  arrangement  or  understanding  restricting  its ability to
terminate the  employment  of any or all of its  Employees at any time,  for any
lawful or no reason, without penalty or liability. The Seller is not bound by or
subject to (and none of its assets or properties are bound by or subject to) any
arrangement with any labor union.

          (c) Except for any claim which may arise under the existing employment
agreements with Tim Rosheim,  Paul D. Brooking and Kathleen House,  which are to
be paid by the Seller and are not Assumed Liabilities nor reflected in computing
Estimated Net Assets,  there are no claims for severance pay or accrued vacation
or sick pay, or any like accrued liabilities, including, but not limited to like
claims or liabilities arising from the consummation of this transaction,  except
as  reflected  on the  Financial  Statements.  Any and all  change of control or
similar severance agreements contained in any agreement to which the Seller is a
party have been triggered by this transaction,  and Seller has paid or shall pay
all such obligations which are not Assumed Liabilities nor were they accrued for
purposes of computing the Estimated Net Assets.

          (d) The Principals  have read Vestcom's  employment  policy manual and
Standards of Business Conduct.  To the Principals'  Knowledge,  no employment or
business  policies or practices of the Seller  violates  Vestcom's  practices or
policies,  or is  inconsistent  in any material way with the  employment  policy
manual or Standards of Business  Conduct,  except that Seller  historically  has
permitted alcohol to be served at company events.

          Section 3.18.  Employee Benefit Plans.  Schedule 3.18 lists all bonus,
deferred compensation,  pension,  retirement,  profit-sharing,  thrift, savings,
employee stock  ownership,  stock bonus,  stock purchase,  restricted  stock and
stock option plans,  all employment or severance  contracts,  health and medical
insurance plans, life insurance and disability  insurance plans,  other material
employee  benefit  plans,  contracts or  arrangements  which cover  employees or
former  employees  of the  Business  including,  but not limited  to,  "employee
benefit  plans"  within  the  meaning of  Section  3(3) of ERISA (the  "Employee
Benefit Plans").  Seller is not a party to any 

<PAGE>

multiemployer  plan.  The Employee  Benefit Plans which are described in Section
3(3) of ERISA (the "ERISA Plans") are in compliance with all provisions of ERISA
and,  if intended to be tax  qualified,  Sections  401(a) and 501(a) of the Code
except to the extent  that the  failure  to so comply  would not have a Material
Adverse  Effect.  All ERISA Plans which are  intended to qualify  under  Section
401(a) of the Code have been  submitted to and approved  under Section 401(a) of
the Code by the  Internal  Revenue  Service or,  alternatively,  the  applicable
remedial  amendment  period  with  respect  to any such ERISA Plan will not have
ended prior to the  Closing  Date.  The Seller does not sponsor or maintain  any
plan  under  Subtitle  IV  of  ERISA  and  has  not  sponsored,   maintained  or
participated in any such plan except for a  multi-employer  plan, from which the
Seller has  completely  withdrawn  and under which the Seller has no existing or
future liability.  All contributions  required to be made under the terms of any
Employee Benefit Plan have been timely made or duly provided for.

          Section 3.19.  Proprietary Rights. (a) All of the Seller's Proprietary
Rights are listed in Schedule 3.19. Except as disclosed therein, the Seller owns
and possesses  all right,  title and interest in, and upon  consummation  of the
transactions  contemplated  hereby,  the Purchaser will own all right, title and
interest  in, the  Proprietary  Rights.  The  Seller has taken all  commercially
reasonable  action  to  protect  the  Proprietary  Rights  and the  transactions
contemplated  by this Agreement  will not have a Material  Adverse Effect on the
Seller's right, title and interest in the Proprietary  Rights. True and complete
copies of the written  instruments  which evidence such Proprietary  Rights have
been delivered to Purchaser.

          (b)  No  claim  by  any   third   party   contesting   the   validity,
enforceability,  use or ownership  of any  Proprietary  Right has been made,  is
currently pending or, to the Seller's Knowledge,  is threatened.  The Seller has
not  received  any  notice of,  nor is it aware of any fact  which  indicates  a
likelihood of, any  infringement or  misappropriation  by, or conflict with, any
third party with respect to any of the  Proprietary  Rights.  The Seller has not
infringed,  misappropriated or otherwise conflicted with any rights of any third
parties, nor is it aware of any infringement, misappropriation or conflict which
will  occur  as a result  of the  continued  operation  of the  Business  as now
conducted.

          (c) The Seller has no Knowledge of its having any material "Year 2000"
problems  except with respect to software  licensed  from IBM and Group 1, which
IBM and Group 1 have indicated will be timely cured.

          Section 3.20. Accounts Receivable. Schedule 3.20 sets forth a true and
complete listing of all Accounts Receivable and an aging schedule reflecting the
aggregate amount of all Accounts Receivable outstanding as of September 27, 1997
(which will be updated at the  Closing)  (i) 30 days or less,  (ii) more than 30
days but less than or equal to 60 days, (iii) more than 60 days but less than or
equal to 90 days,  and (iv) more than 90 days.  All of the  Accounts  Receivable
have arisen in the ordinary and regular course of business,  represent bona fide
transactions with third parties and, to the Seller's Knowledge,  are not subject
to any  counterclaims  or offsets (except for those for which adequate  reserves
have been  established  in accordance  with GAAP applied  consistently  with the
Seller's  historical  financial  statements and the Closing  Balance Sheet ) and
have been billed.

<PAGE>

          Section 3.21.  Contracts.  (a) Schedule  3.21  describes all contracts
(except for usual and ordinary  purchase orders executed in the normal course of
Business),  agreements,  leases,  commitments,  instruments,  plans,  permits or
licenses,  whether  written or oral,  with  respect to the Business to which the
Seller  is a party or is  otherwise  bound,  of the type  described  below  (the
"Contracts"):

                  (i) all agreements or commitments for the sale by the Business
         of  products  or  services,  or the  purchase  by the  Business  of raw
         materials,  products or services, other than those that are for amounts
         not to exceed $50,000;

                  (ii) all  agreements  or  commitments  for the purchase by the
         Business of machinery,  equipment or other personal property other than
         those that are for amounts not to exceed $50,000;

                  (iii)  all  capitalized  leases, pledges, conditional sale or 
         title retention agreements;

                  (iv) all employment  agreements and commitments and consulting
         or  severance  agreements  or  arrangements  and all  covenant  against
         competition  or  confidentiality  agreements  by any  present or former
         employees;

                  (v) all  agreements  relating to the  consignment  or lease of
         personal property (whether the Seller is lessee,  sublessee,  lessor or
         sublessor), other than such agreements that provide for annual payments
         of less than $50,000;

                  (vi)  all license, royalty or other agreements relating to the
         Proprietary Rights;

                  (vii)  all  agreements  prohibiting  the Seller  from  freely 
         engaging  in the  Business  in any geographic area;

                  (viii) all  agreements  to  provide  rebates  to  customers of
         the  Business,  to  the  extent  not  reflected  as a liability on the 
         Financial Statements;

                  (ix)  all  indemnification  agreements,  other  agreements  or
         arrangements where the Seller has agreed to indemnify, hold harmless or
         defend any person or entity;

                   (x)   all  warranty  agreements  or  guaranteed   service  or
         performance agreements or arrangements;

                  (xi) any  agreement  other than those  covered by clauses  (i)
         through (x) above  relating to the  Business and  involving  payment or
         receipt of more than $100,000 in the aggregate and all agreements which
         otherwise materially affect the Business.

         (b)  Except  as  disclosed  in  Schedule  3.4(C)  and  (D),  all of the
Contracts which are intended to be assigned to the Purchaser hereunder are fully
assignable  to the  Purchaser  by the 

<PAGE>

Seller without the consent of any third party.  Seller will use its commercially
reasonable  efforts to obtain the  consents of third  parties  required  for the
assignment of such  Contracts to the Purchaser  prior to or on the Closing Date.
To the  Seller's  Knowledge,  none of the other  parties  to any such  Contracts
intends to terminate or materially alter the provisions of such Contracts either
as a result of transactions contemplated hereby or otherwise.

         (c) The Seller is not in, nor has the Seller  given or received  notice
of, any default or claimed,  purported or alleged  default,  or facts that, with
notice or lapse of time, or both,  would constitute a default (or give rise to a
termination right) on the part of any party in the performance of any obligation
to be performed under any of the Contracts.

         (d) The Seller has no outstanding  bids, sale  proposals,  contracts or
unfilled orders quoting prices which reflect  discounts other than  commercially
reasonable discounts given in the ordinary course of business.

         (e) True and complete  copies of all written  Contracts,  including any
amendments  thereto,  have been  delivered to the Purchaser  and such  documents
constitute  the legal,  valid and binding  obligation  of the Seller and, to the
Seller's Knowledge, each other party purportedly obligated thereunder.

          Section 3.22 Customers and Suppliers.  Schedule 3.22 sets forth a list
of (a) the  twenty-five  (25) largest  customers of the Seller in terms of gross
sales  during  the  fiscal  year  ended  September,  30,  1997 (b) all  material
outstanding  proposals  to  customers  for  future  work and  lists of  targeted
potential  customers and (c) the fifteen (15) largest suppliers of the Seller in
terms of  purchases  during the fiscal year ended  September  30,  1997.  (i) No
customer has notified or otherwise indicated to the Seller that it will stop, or
decrease the rate of, its purchases of materials,  products or services from the
Seller, and no customer has, during fiscal 1997, ceased or materially  decreased
its purchases of any such materials,  products or services from the Seller;  and
(ii) no supplier of the  Business  has  notified or  otherwise  indicated to the
Seller  that it will stop,  or  decrease  the rate of, or,  other than  publicly
announced generally applicable price increases, materially increase the cost of,
its supply of  materials,  products or  services  used by the  Business,  and no
supplier has, during fiscal 1997,  ceased,  materially  decreased the rate of or
materially  raised the cost of, any such  materials,  products or services.  The
Seller is not a party to any contract or  commitment  to purchase  products from
any supplier,  other than contracts or commitments that are terminable by Seller
in its sole discretion,  without cost or penalty,  on or prior to March 31, 1998
(except the Supply Agreement being entered into this date with the Purchaser.)

          Section 3.23. Key Individuals.  The individuals identified on Schedule
3.23 are the sole officers, directors and shareholders of the Seller.

          Section 3.24.  Ability to Conduct  Business.  The  consummation of the
transactions  contemplated  hereby  will  enable the  Purchaser  to conduct  the
Business  substantially as it is currently being conducted.  The consummation of
the transactions contemplated hereby will also leave the Seller solvent, able to
pay its  debts as they  come due and with  sufficient  capital  to  

<PAGE>

operate the Southaven Business with the Retained Assets.

          Section 3.25. Brokers. No person is or will be entitled to a broker's,
finder's,  investment  banker's,  financial  adviser's  or similar  fee from the
Seller in connection with this Agreement or any of the transactions contemplated
hereby.

          Section 3.26. Absence of Questionable Payments. Neither the Seller nor
any Affiliate,  director,  officer,  employee,  agent,  representative  or other
Person acting on behalf of the Seller has: (i) used any corporate or other funds
for  unlawful  contributions,  payments,  gifts  or  entertainment,  or made any
unlawful  expenditures  relating to political activities to government officials
or others,  or (ii) accepted or received any unlawful  contributions,  payments,
gifts or expenditures.

          Section 3.26.  Transactions  with Directors,  Officers and Affiliates.
Except  as  listed  on  Schedule  3.27  annexed  hereto,   there  have  been  no
transactions  since January 1, 1996 between the Seller and any of its directors,
officers,  stockholders or affiliates or any of their Family Members (as defined
below)  except for  payments of dividends  to  shareholders  as disclosed in the
Financial  Statements.  Each  transaction set forth on Schedule 3.27 has been on
reasonable commercial terms which could have been obtained at the time from bona
fide third parties.  To Seller's  Knowledge,  since January 1, 1996, none of the
officers or directors  of the Seller or any spouse or Family  Member (as defined
below) of any of such persons, has been a director, officer or consultant of, or
owns directly or indirectly any interest in, any firm, corporation,  association
or business enterprise which during such period has been a significant supplier,
customer or sales agent of the Seller or has  competed  with or been  engaged in
any business of the kind being  conducted  by the Seller  except as disclosed on
Schedule 3.27 annexed  hereto.  Except as disclosed on Schedule  3.27, no Family
Member (which  includes all relatives  and their  spouses in a  relationship  of
first cousins or closer) of any  stockholder,  officer or director of the Seller
is currently an employee or  consultant  receiving  payments  from the Seller or
otherwise  on the  payroll of the Seller or has any  material  claim  whatsoever
against or owes any amount to the Seller.

          Section 3.27. Full Disclosure.  No  representation or warranty made by
the Seller or the Principals in this Agreement, any Schedule, any Exhibit or any
certificate  delivered,  or to be  delivered,  by or on  behalf  of  the  Seller
pursuant hereto contains or will contain any untrue statement of a material fact
or omits or will omit to state a material fact  necessary to make the statements
contained  herein or therein not  misleading.  There is no fact or  circumstance
that the Seller has not  disclosed  to the  Purchaser in writing that the Seller
presently believes has resulted, or could reasonably be expected to result, in a
Material  Adverse  Change or could  reasonably  be  expected  to have a Material
Adverse  Effect on the  ability of the Seller to perform its  obligations  under
this Agreement or the instruments of transfer.

                                   ARTICLE IV

          ARTICLE IVRepresentations and Warranties of the Purchaser and Vestcom

<PAGE>

          The Purchaser and Vestcom jointly and severally  represent and warrant
to the Seller as follows:

          Section  4.1.  Organization.  Each  of  Purchaser  and  Vestcom  is  a
corporation duly organized, validly existing and in good standing under the laws
of the State of Delaware and New Jersey, respectively, with full corporate power
and  authority,  to own or lease its  property  and  assets  and to carry on its
business as presently conducted.

          Section 4.2.  Authorization.  The  Purchaser and Vestcom each has full
corporate  power and  authority to execute and deliver this  Agreement all other
documents  contemplated  hereby and to perform  its  obligations  hereunder  and
thereunder,  all of which have been duly  authorized by all requisite  corporate
action. Each of this Agreement and other documents  contemplated hereby has been
or, at the time of delivery will be, duly authorized,  executed and delivered by
the  Purchaser  and Vestcom  and  constitutes  or, at the time of delivery  will
constitute,  a  valid  and  binding  agreement  of the  Purchaser  and  Vestcom,
enforceable against the Purchaser and Vestcom in accordance with its terms.

          Section 4.3. Non-contravention.  Neither the execution and delivery of
this Agreement and the documents  contemplated hereby nor the performance of the
Purchaser or Vestcom of their obligations hereunder or thereunder (i) contravene
any  provision  contained  in  the  Purchaser's  and  Vestcom's  Certificate  of
Incorporation  or by-laws,  (ii)  violate or result in a breach (with or without
the lapse of time,  the  giving of  notice or both) of or  constitute  a default
under (A) any  contract,  agreement,  commitment,  indenture,  mortgage,  lease,
pledge,  note,  license,  permit or other  instrument  or  obligation or (B) any
judgment,  order,  decree,  law, rule or regulation or other  restriction of any
Governmental  Authority,  in each case to which the  Purchaser  and Vestcom is a
party or by which it is bound or to which any of its  assets or  properties  are
subject,  other than a breach or default that would not have a Material  Adverse
Effect or (iii) result in the creation or imposition of any  Encumbrances on any
of the Purchaser's and Vestcom's assets or properties.

          Section 4.4. No Consents.  Except for consents  required in connection
with the  Purchaser's  assumption  of the Assumed  Liabilities  which  Seller is
required to obtain, no notice to, filing with, or  authorization,  registration,
consent or approval of any  Governmental  Authority or other Person is necessary
for the execution, delivery or performance of this Agreement or the consummation
of the transactions  contemplated hereby by the Purchaser or Vestcom, other than
those which have been previously obtained.

          Section 4.5. Brokers.  No person is or will be entitled to a broker's,
finder's,  investment  banker's,  financial  adviser's  or similar  fee from the
Purchaser  in  connection  with  this  Agreement  or  any  of  the  transactions
contemplated hereby.

          Section 4.6. SEC  Documents.  Vestcom is a corporation  subject to the
reporting requirements of the Securities Exchange Act of 1934. Vestcom has filed
all required reports, schedules, forms, statements, and other documents with the
SEC since July 30, 1997 (the "SEC Documents"). As of their respective dates, the
SEC Documents  complied in all material  respects with the  requirements  of the
Securities  Act or the  Securities  Exchange of 1934, as amended (the  

<PAGE>

"Exchange  Act"),  as the case may be, and the rules and  regulations of the SEC
promulgated  thereunder  applicable to such SEC  Documents,  and none of the SEC
Documents  contained any untrue statement of a material fact or omitted to state
a material fact required to be stated  therein or necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not  misleading.  The  financial  statements  of  Vestcom  included  in the  SEC
Documents comply as to form in all material respects with applicable  accounting
requirements  and the published  rules and  regulations  of the SEC with respect
thereto,  have been  prepared in accordance  with GAAP  (except,  in the case of
unaudited  financial  statements,  as permitted  by SEC Form 10-Q)  applied on a
consistent  basis during the period involved  (except as may be indicated in the
notes  thereto)  and fairly  present the  financial  position of Vestcom and its
subsidiaries as of the date thereof and their statements of operations,  changes
in shareholders'  equity and cash flows for the periods then ended (subject,  in
the case of unaudited statements, to normal year-end audit adjustments).  Except
as set forth in the SEC Documents,  to Vestcom's Knowledge,  neither Vestcom nor
any of its  subsidiaries  has  any  liabilities  or  obligations  of any  nature
(whether accrued, absolute,  contingent or otherwise) required by GAAP to be set
forth on a consolidated  balance sheet of Vestcom and its subsidiaries or in the
notes thereto,  other than liabilities and obligations  incurred in the ordinary
course of business  consistent with past practice and experience since September
30, 1997.

                                    ARTICLE V

                        ARTICLE VCovenants and Agreements

          Section 5.1. Transfer and Property Taxes. (a) The Seller shall pay any
transfer, sales, purchase, use or similar tax under the laws of any Governmental
Authority  arising out of or resulting from the purchase of the Purchased Assets
and the assumption of the Assumed Liabilities. The Seller shall prepare and file
the required tax returns and other required  documents with respect to the taxes
and fees required to be paid by it pursuant to the preceding  sentence and shall
promptly  provide the  Purchaser  with evidence of the payment of such taxes and
fees.

          (b) The Seller  shall (i) prepare  and file all tax returns  reporting
the income attributable to the Purchased Assets or the operation of the Business
for all periods  ending prior to or on the Closing  Date,  (ii) prepare and file
all income tax returns reporting the income of the Seller arising on the Closing
Date from the sale to the Purchaser of the Purchased  Assets and the  assumption
by the  Purchaser of the Assumed  Liabilities  in  accordance  with Section 2.2,
(iii) be responsible for the conduct of all tax examinations relating to the tax
returns referred to in (i) and (ii) above,  and (iv) pay all taxes  attributable
to the Purchased Assets or the operation of the Business due with respect to the
tax returns  referred to in (i) and (ii) above.  The Purchaser shall prepare and
file all tax returns  reporting the income  attributable to the ownership of the
Purchased  Assets and the  operation of the  Business for all periods  beginning
after the  Closing  and shall be liable  for and pay all taxes due in respect of
such tax returns.

          Section 5.2. Change of Name. Promptly after the Closing, Creative Data
shall change its name (and DB shall cancel its fictitious  name  registration of
Business  Mail  Express) to new names  bearing no  resemblance  to their present
names and not  containing  the words  Creative  Data

<PAGE>

Services or Business  Mail Express or any  combination  or variation  thereof or
name similar thereto. After the Closing, the Seller shall not use any such names
or any name similar thereto or which is reasonably  believed by the Purchaser to
be confused with any such names or any other names used in the Business,  except
that it is understood that Seller will have 30 days after Closing to remove this
name  from  its  stationery,  invoices  and  other  like  documents  used at the
Southaven  Plant. The Seller will also remove this name from the Southaven Plant
(or to place its new name on the  Southaven  Plant in addition  to the  Creative
Data name) in accordance with a schedule to be negotiated in good faith with the
Purchaser  post-closing and consistent with the Purchaser's use of such facility
as a finishing center on a temporary basis. At the Closing,  Creative Data shall
deliver to the Purchaser  duly adopted and executed  copies of a Certificate  of
Amendment to its Certificate of Incorporation  effectuating such name change, in
form and substance  reasonably  satisfactory to the Purchaser,  the originals of
which will be promptly  filed by Seller with the Secretary of State of Delaware,
at the Seller's  sole cost and expense.  From and after the Closing,  the Seller
consents  to the use by the  Purchaser  of the  corporate  name and any  assumed
names,  fictitious names, trade names or other similar names of the Seller, each
of which is and shall be  included  in the  Purchased  Assets and if  requested,
shall assist the Purchaser,  at Purchaser's  sole cost and expense,  in changing
its name to a similar name or adopting a similar trade name or trade style.

          Section 5.3.  Non-Competition  and  Confidentiality  Agreement.  For a
period of five (5) years  after the  Closing  Date or if the  Principals  or the
Minority Shareholders become employees or directors of the Purchaser, Vestcom or
one of Vestcom's other subsidiaries, for a period of two (2) years following the
termination of such  relationship  as an employee or director for the Purchaser,
Vestcom or one of Vestcom's  other  subsidiaries  (whichever  period is longer),
neither  Seller nor its  Affiliates  nor any  Principal or Minority  Shareholder
will, (a) directly or  indirectly,  anywhere in the Territory (as defined below)
engage in the  Business or (except for Martha Ann Burke,  Theresa A.  Strothcamp
and Mary Katherine Sullivan, for whom this next clause does not apply) any other
business  now being  conducted by Vestcom or the  Purchaser;  or (b) directly or
indirectly employ, engage,  contract for or solicit the services in any capacity
of any Person who is employed by the Seller in the  operation of the Business on
the date  hereof,  unless the  employment  of such Person is  terminated  by the
Purchaser prior to any solicitation of employment or employment;  or (c) use for
its own  benefit  or  divulge  or convey to any third  party,  any  Confidential
Information (as hereinafter  defined) relating to the Business.  For purposes of
this  Agreement,   "Confidential   Information"  consists  of  all  information,
knowledge  or data  relating  to the  Business  including,  without  limitation,
customer and supplier  lists,  formulae,  trade  know-how,  processes,  secrets,
consultant contracts, pricing information,  marketing plans, product development
plans,  business  acquisition  plans and all other  information  relating to the
operation  of the  Business  not in the  public  domain  or  otherwise  publicly
available.  Information which enters the public domain or is publicly  available
loses its  confidential  status  hereunder so long as neither the Seller nor its
Affiliates nor any of the Principals  nor any Minority  Shareholder  directly or
indirectly  cause such  information to enter the public domain.  For purposes of
this Agreement,  the  "Territory"  shall mean anywhere within 100 miles of where
the Purchaser,  Vestcom or any of its other subsidiaries conducts business.  The
foregoing  shall  not  prohibit  the  Seller,  the  Principals  or the  Minority
Shareholders  from owning the  Southaven  Plant and the Southaven  Assets,  from
operating  the  Southaven  Business  in the manner  currently  operated  or from
expanding its 

<PAGE>

operation consistent with the Southaven Business.

          Notwithstanding anything to the contrary contained herein, neither the
Seller nor the Shareholders  shall be in violation of this Section 5.3 solely on
account of divulging any Confidential Information if required under any summons,
subpoena or court order, or under any law, rule or regulation promulgated by any
Governmental  Authority  or  in  any  arbitration,  litigation  or  other  legal
proceeding  to  which  either  the  Seller,   the  Principals  or  the  Minority
Shareholders  is a party,  so long as the  Purchaser  is given  advance  written
notice of the summons, subpoena, court order or other event requiring disclosure
and an opportunity to contest disclosure.

          The  Seller and the  Shareholders  acknowledge  that the  restrictions
contained  in this  Section  5.3 are  reasonable  and  necessary  to protect the
legitimate  interests of the Purchaser and Vestcom that any breach by the Seller
of any provision  hereof will result in irreparable  injury to the Purchaser and
Vestcom.  The Seller and the Shareholders  acknowledge  that, in addition to all
remedies  available  at law,  the  Purchaser  and  Vestcom  shall be entitled to
equitable relief,  including  injunctive relief, and an equitable  accounting of
all earnings,  profits or other  benefits  arising from such breach and shall be
entitled  to receive  such other  damages,  direct or  consequential,  as may be
appropriate.

          Without limiting the generality of Section 9.4, the provisions of this
Section  5.3 shall  inure to the  benefit of any  subsequent  transferee  of the
Business or any substantial  portion  thereof,  whether or not this Agreement is
assigned to such  transferee.  In the event that the Seller or any  Affiliate of
the Seller (i) dissolves, liquidates or winds up the affairs of the Seller, (ii)
sells  the  capital  stock of the  Seller,  or  (iii)  merges,  consolidates  or
otherwise  combines  the  Seller  with any other  entity  and  Seller is not the
survivor,  whether in one transaction or a series of related transactions,  then
as a condition to such transaction or transactions,  the Seller or the Affiliate
party to such transaction, as the case may be, shall procure from the subsequent
shareholders of the Seller or any successor to the Seller, as the case may be, a
written  agreement  (which written  agreement shall expressly make the Purchaser
and its successors and assigns a third-party beneficiary thereof) to comply with
the  provisions  of this  Section  5.3,  including  this  paragraph,  as if such
successor or purchaser were a party hereto.

          Section 5.4. Best Efforts;  Further  Assurances.  Subject to the terms
and conditions  herein  provided,  each of the parties hereto shall use its best
efforts to take,  or cause to be taken,  all  action,  and to do, or cause to be
done, all things reasonably necessary, proper or advisable under applicable laws
and regulations to consummate and make effective the  transactions  contemplated
by this  Agreement.  Each  of the  Seller  and  the  Purchaser  will  use  their
respective best efforts to obtain consents of all  Governmental  Authorities and
third parties necessary to the consummation of the transactions  contemplated by
this  Agreement.  In the event that at any time after Closing any further action
is  necessary  to carry out the  purposes of this  Agreement,  the Seller or the
proper directors or officers of the Seller or the Purchaser, as the case may be,
shall take all such action without any further consideration therefor.

         Section 5.5.  Compliance with the Securities Act.

<PAGE>

          (a) The  Seller  and the  Principals  and  the  Minority  Shareholders
acknowledge that the Vestcom Common Stock to be delivered to the Seller pursuant
to this Agreement as part of the Earn-Out Payment (the  "Restricted  Stock") has
not been and will not be registered  under the  Securities Act and therefore may
not be resold without  compliance with the Securities Act. The Restricted  Stock
is being  acquired by the Seller and the  Principals  and Minority  Shareholders
solely for their own accounts, for investment purposes only, and with no present
intention of  distributing,  selling or otherwise  disposing of it in connection
with the  distribution of such shares,  except that upon  dissolution the Seller
may transfer the  Restricted  Stock to its  stockholders,  subject to compliance
with  applicable  securities  laws and the  Escrow  Agreement.  The  Seller  and
Principals and Minority  Shareholders  covenant,  warrant and represent that the
Restricted Stock will not be offered,  sold,  assigned,  pledged,  hypothecated,
transferred or otherwise disposed of except pursuant to the Escrow Agreement and
after full  compliance  with all of the applicable  provisions of the Securities
Act and the rules and regulations of the SEC. The certificates  representing the
Restricted Stock shall bear the following legends:

          The securities  represented hereby were not issued in a
          transaction  registered  under  the  Securities  Act of
          1933, as amended  ("Securities Act"), or any applicable
          state  securities  laws and may not be  sold,  pledged,
          hypothecated, or otherwise transferred unless such sale
          or  transfer  is covered by an  effective  registration
          statement under the Securities Act and applicable state
          securities  laws or, in the  opinion  of counsel to the
          holder and the issuer,  is exempt from the registration
          requirements of the Securities Act and such laws.

          The  securities  represented  hereby  and the  transfer
          thereof are subject to the terms of an Agreement  dated
          as of January  20, 1998  between  the issuer,  Creative
          Data Services, Inc., D.B. Acquisition, Inc. and certain
          other  parties  and an  Escrow  Agreement  executed  in
          connection therewith.

         (b) The Seller and the  Shareholders are able to bear the economic risk
of an investment in the Restricted  Stock, can afford to sustain a total loss of
such investment and have such knowledge and experience in financial and business
matters, including investments in unregistered securities, that they are capable
of  evaluating  the  merits and risks of the  proposed  investment  and/or  each
Shareholder  has  employed  a  purchaser  representative  that is  qualified  by
training and experience in business and financial matters to evaluate the merits
and risks of an investment in Vestcom and therefore have the capacity to protect
their own  interests in  connection  with their  acquisition  of the  Restricted
Stock.

         (c) Each Shareholder  represents that he or she, or such  Shareholder's
purchaser  representative,  has  read  and  reviewed  the  information  provided
pursuant to this Agreement and the other documentation and information furnished
by the  Purchaser  or Vestcom  (including  Vestcom's  Form 10-Q for the quarters
ended  June 30,  1997 and  September  30,  1997 and its Forms 8-K for  events in
November  1997 and  December  1997) and has had an adequate  opportunity  to ask
questions  and receive  answers from the officers of Vestcom  concerning,  among
other matters,  Vestcom, its management,  and its plans for the operation of its
business.  

<PAGE>

The Purchaser and Vestcom have  provided to the Seller and the  Shareholders  an
opportunity  to ask questions  and receive  answers from the officers of Vestcom
and to obtain any and all  additional  information  necessary for them to verify
the accuracy of the information provided herein or delivered pursuant hereto.

          Section 5.6. Employment Matters.

          (a) The Purchaser shall offer employment on the Closing Date on an "at
will" basis to those  employees  listed on Schedule  5.6  ("Employees")  who are
employed in connection with the Business and are actively at work on the Closing
Date.  Schedule 5.6 also  indicates  which  Employees are family  members of the
Principals.  All such active  Employees  who accept an offer of  employment  are
referred to as "Continued  Employees."  Seller agrees that following the Closing
Date, neither Seller nor any of its Affiliates shall retain or employ any of the
Continued  Employees as an employee or  consultant  except that it is understood
that Douglas Brooking may continue to be employed by the Seller,  as further set
forth in Exhibit F, that Tim Rosheim may continue to spend up to 20% of his time
at the Southaven Business and that certain of the other Continued  Employees may
continue to provide services to Seller, so long as all of the foregoing are done
with appropriate allocation of salary and other employee costs to the Seller and
reimbursement by the Seller to the Purchaser for those costs.

          (b) As of the Closing Date,  all Continued  Employees will be eligible
to participate in Vestcom's  401(k) Plan subject to applicable  waiting  periods
and Plan  qualifications  and will be granted credit for time employed by Seller
to the extent  permitted under the 401(k) Plan.  Continued  Employees  generally
also will be treated similarly with the employees of other companies acquired by
Vestcom with respect to qualification for benefits.  Continued Employees will be
granted credit for time employed by the Seller for vacation  purposes and to the
extent  permitted under Vestcom's other benefit  programs.  Continued  Employees
will  continue to be covered  under the medical  insurance,  life  insurance and
disability  program  provided  by the  Seller (to the  extent  permitted  by the
respective underwriter).  When a separate plan is adopted and implemented by the
Company,  the Continued  Employees  then employed  shall be covered by the newly
adopted plan with any prior coverage by the respective underwriter of the Seller
to cease.

          (c) The Seller shall  indemnify the Purchaser for all amounts  payable
or alleged to be payable  under the Seller's  severance  program with respect to
any Employee, whether as a result of the transactions contemplated hereby or for
any other reason,  except to the extent accrued and included in the  calculation
in Section 2.4.

          (d) All notices required pursuant to the Federal Worker Adjustment and
Retraining  Notification  Act  of  1988,  any  successor  federal  law  and  any
applicable state or local plant closing notification  statute  (collectively the
"Notification  Acts") on or through the Closing Date shall be the responsibility
of Seller. All notices required pursuant to the Notification Acts for acts taken
by the Purchaser  subsequent to the Closing Date shall be the  responsibility of
Purchaser.

          (e) Although the Purchaser is not assuming any liabilities relating to
severance payments,  accrued payroll, accrued vacation pay, sick leave, worker's
compensation,  unemployment  compensation

<PAGE>

or  healthcare  contributions  owed or relating to employees or  consultants  of
Seller  terminated  on or  prior  to the  Closing  Date  (other  than  Continued
Employees) or for any  contributions to any of Seller's  Employee Benefit Plans,
Purchaser  agrees to reimburse  Seller for such costs and Employee  Benefit Plan
contributions  when paid by Seller provided that such amounts are accrued for on
the Seller's  books and records as of the Closing  Date,  and provided that such
amounts  are  included  in the  calculation  of the  Closing  Balance  Sheet  to
determine Closing Net Assets and any adjustment to purchase price required under
Section 2.4.

          Section 5.7. Repayment of Loans, Advances,  Notes, etc. Except for the
employee loans listed on Schedule 5.7, which indicates the name, loan amount and
repayment  terms for each  permitted  employee loan,  prior to the Closing,  the
Corporation  has  caused  its  officers,   directors,   stockholders  and  their
Affiliates,  associates and family members to repay to the Corporation,  in cash
all amounts  owed by such  persons to the  Corporation,  and the Sellers  hereby
certify to the  Purchaser  that all such amounts  have been repaid.  At Closing,
Sellers shall  deliver a certificate  containing an itemized list of each amount
so repaid by name and amount and shall also describe generally the circumstances
under which such indebtedness arose.

          Section 5.8 Stock  Options and Bonuses.  Key  employees of the Seller
(but not the  Principals)  will be eligible to receive  incentive  stock options
("ISO's") to purchase an aggregate  of 35,000  shares of Vestcom's  Common Stock
pursuant to Vestcom's Equity Compensation  Program, with an exercise price equal
to fair market  value (as defined in such  Program) on the date of grant.  It is
understood  that Tim Rosheim and Paul  Brooking will receive fifty percent (50%)
(allocated  equally  between them) of such ISO's.  The  remaining  ISO's will be
granted to such  employees of the Seller as are allocated in  consultation  with
Douglas H.  Brooking,  Jr. All options shall be granted  within thirty (30) days
after the Closing Date.

          Section 5.9 Commercially Reasonable Efforts. Seller and the Principals
will use commercially  reasonable  efforts after Closing to obtain consents with
respect to the contracts and leases listed on Schedule 3.4(C) and (D).


                                   ARTICLE VI

                         ARTICLE VIConditions to Closing

          Section 6.1.  Pre-Closing and Closing Deliveries by the Seller and the
Principals.

          (a) The parties agree to a Pre-Closing on the Pre-Closing Date. At the
Pre-Closing, the Seller and the Principals shall deliver the following documents
to Vestcom and the Purchaser:

               (i)  an  integration  plan  for  the  Purchaser's   business  and
locations  [Exhibit H hereto]  which is  mutually  agreed to by Vestcom  and the
Seller.

               (ii)  a  plan  for  overhead  cost   reductions   and  allocation
methodologies  and amounts which is mutually agreed to by Vestcom and the Seller
[unless included in Schedule 

<PAGE>

3.9];

               (iii) a  certification  from the  President of the Seller that to
his Knowledge,  Dean Witter,  PSI, Fingerhut and Onsite Printing are expected to
remain as customers of the  Purchaser  and that he has no Knowledge of any facts
or circumstances  that would cause them not to remain as steady customers of the
Purchaser consistent with business levels in Seller's 1998 budget;

               (iv) a business plan for Southaven to  demonstrate  the viability
of the operation as an ongoing  printperfect  supplier to the finishing  centers
acquired  by  Vestcom,   including   a  plan  to  transfer   substantially   all
administrative  and support functions to Southaven.  Such plan shall include the
pricing model for Southaven's sales to Vestcom's finishing centers.  Assumptions
used in the plan will include pricing to Vestcom's  finishing  centers using the
current Creative Data model,  and the parties  committing to an ongoing purchase
and supply agreement assuming that the plant remains  competitive with potential
alternate suppliers of the needs of Vestcom's finishing centers.

               (v) a 12 month  "base case"  budget for  calendar  year 1998,  to
include  quarterly  subtotals,  will  be  developed  by the  Seller,  separately
displaying Creative Data and DB, and incorporating items (i) and (iii) above,

               (vi) a certificate  from the President of the Seller that, to his
Knowledge, (x) all authorizations, consents, waivers, approvals or other actions
required in connection  with the  execution,  delivery and  performance  of this
Agreement and the instruments of transfer by the Seller and the  consummation by
the  Seller  of the  transactions  contemplated  hereby  and  thereby  have been
obtained  and are in full force and effect,  except those listed on Schedule 3.4
(C) or (D),  (y) any  authorizations,  consents,  waivers,  approvals  or  other
actions required to prevent a material breach or default by the Seller under any
contract to which the Seller is party or for the  continuation  of any agreement
to which  the  Seller  is a party  and  which  relates  and is  material  to the
Purchased  Assets or the Business  have been  obtained and are in full force and
effect  (except  for  those  listed  on  Schedule  3.4(C)  or (D)  and  (z)  all
authorizations,  waivers,  approvals  or other  actions  necessary to permit the
Purchaser  to operate  the  Business  in  compliance  with all  applicable  laws
immediately  after the  Closing  have been  obtained  and are in full  force and
effect  except  where  failure to obtain  such  authorizations  would not have a
Material Adverse Effect;

               (vii)  Assignment  of Leases,  Landlords  Consents  and  Estoppel
Certificates  shall be  received  from each  landlord of the  Seller's  business
premises  except  those listed on Schedule  3.4(D),  as to which there will be a
sublease but no landlord consent at Closing;

               (viii) Pay-off letter and  Termination  Statements  from the Bank
(and holders of any other Encumbrance except Permitted Encumbrances);

               (ix) Financing  Statements  showing  Vestcom and the Purchaser as
secured parties with respect to the Southaven Assets; and

               (x) any other required third party consents.

<PAGE>

        (b) At  Closing,  the  Seller  and the  Principals  shall  execute  this
Agreement  and  deliver  to  the  Purchaser  and  Vestcom  all   instruments  of
assignment,  transfer and  conveyance  identified  herein and such other closing
documents  as  shall  be  requested  by the  Purchaser  in  form  and  substance
reasonably acceptable to the Purchaser's counsel, including the following:

                    (i)  such   instruments  of  sale,   transfer,   assignment,
          conveyance and delivery  (including all vehicle  titles),  in form and
          substance  reasonably   satisfactory  to  counsel  for  the  Purchaser
          (including  without limitation the Bill of Sale set forth as Exhibit B
          and the Assignment  and Assumption  Agreement set forth as Exhibit C),
          as are  required  in  order  to  transfer  to the  Purchaser  good and
          marketable  title  to the  Purchased  Assets,  free  and  clear of all
          Encumbrances;

                    (ii)  a  certificate   of  the   Secretaries   or  Assistant
          Secretaries  of  the  Seller,  dated  the  Closing  Date,  as  to  the
          incumbency of any officer of the Seller  executing  this Agreement and
          the  instruments  of  transfer  or any  document  related  thereto and
          covering such other matters as the Purchaser may reasonably request;

                    (iii)  a  certified   copy  of  (1)  the   Certificates   of
          Incorporation and by-laws of the Seller and all amendments thereto and
          (2)  the   resolutions  of  the  Sellers'   Boards  of  Directors  and
          shareholders  authorizing the execution,  delivery and consummation of
          this  Agreement,  the  instruments  of transfer  and the  transactions
          contemplated hereby;

                    (iv) the Employment Agreement with Douglas H. Brooking, Jr.,
          Timothy Rosheim and Paul Brooking;

                    (v) a  Requirements  Supply  Agreement  between  Seller  and
          Purchaser  relating to Purchaser's  needs for  printperfect  and blank
          vinyl  forms  in the  form  attached  hereto  as  Exhibit  I  ("Supply
          Agreement");

                    (vi) an  opinion  of  Greensfelder,  Hemker  &  Gale,  P.C.,
          counsel to the Seller and the Principals,  dated the Closing Date, and
          substantially in the form attached as Exhibit D,

                    (vii) proof of  satisfaction  in full of all  obligations to
          the Bank  and  delivery  of UCC-3  termination  statements  and  other
          appropriate releases from the Bank;

                    (viii) the  Articles of  Amendment  contemplated  by Section
          5.3;

                    (ix) a Security  Agreement of the Seller in favor of Vestcom
          and the  Purchaser  with respect to the  Southaven  Assets in the form
          attached hereto as Exhibit J;

                    (x) good standing  certificates from Delaware,  Missouri and
          the states listed on Schedule 3-1 for each of Creative Data and DB;

                    (xi) tax clearance certificates from Delaware and Missouri;

<PAGE>

                    (xii) Assignment and Assumption of Third Party Contracts, if
          any are necessary; and

                    (xiii) such other  documents or instruments as the Purchaser
          reasonably requests to effect the transactions contemplated hereby.

          Section 6.2.  Pre-Closing and Closing  Deliveries by the Purchaser and
Vestcom.

          Prior to or at Closing,  the  Purchaser  shall have  delivered  to the
Seller such closing documents as shall be reasonably  requested by the Seller in
form and substance reasonably acceptable to the Seller's counsel,  including the
following:

                    (i) the Assignment and Assumption  Agreement executed by the
          Purchaser and dated the Closing Date;

                    (ii) a certificate  of the Secretary or Assistant  Secretary
          of the Purchaser,  dated the Closing Date, as to the incumbency of any
          officer of the Purchaser executing this Agreement,  the instruments of
          transfer  or any  document  related  thereto and  covering  such other
          matters as the Seller may reasonably request;

                    (iii)  a   certified   copy  of  (1)  the   Certificate   of
          Incorporation and by-laws of the Purchaser and all amendments  thereto
          and  (2)  the  resolutions  of  the  Purchaser's  Board  of  Directors
          authorizing   the  execution,   delivery  and   consummation  of  this
          Agreement,   the   instruments   of  transfer  and  the   transactions
          contemplated hereby and thereby;

                    (iv) an  opinion  of  Lowenstein,  Sandler,  Kohl,  Fisher &
          Boylan,  P.A.  counsel to the  Purchaser,  dated the Closing Date, and
          substantially in the form attached as Exhibit E;

                    (v) the Purchase Price, as set forth in Section 2.3 by check
          or a wire  transfer  (to Seller,  or the Bank or otherwise as required
          under Section 2.4 or 2.5); and

                    (vi) the  Requirements  Supply  Agreement  duly  executed by
          Purchaser and Vestcom.

<PAGE>
                                   ARTICLE VII

                       ARTICLE VIIRIGHTS OF FIRST REFUSAL

          In order to  protect  Purchaser's  source  of supply  of  certain  raw
materials,  the Purchaser and Seller are entering into the Supply Agreement this
date.  In  addition,  the Seller and the  Shareholders  wish to provide  further
protections  to the Purchaser  with respect to source of supply.  The Seller has
represented  that, after Closing,  it intends to contribute the Southaven Assets
and the Southaven Business to a newly-formed, wholly-owned subsidiary of Seller.
Accordingly,  the covenants and  agreements of this Article VII are written with
the  intent  that they  bind  Seller,  the  Shareholders  and such  newly-formed
subsidiary  holding the Southaven Assets and Southaven Business ("Newco") and on
the assumption that Seller makes the contribution to Newco contemplated  herein.
If Seller shall not make such capital  contribution to Newco, this Section shall
be interpreted to nonetheless  protect the Purchaser's right of first refusal to
acquire such  Southaven  Assets and Southaven  Business prior to any third party
acquirer.

          The Seller and the  Shareholders  also  covenant  during the period in
which the  right of first  refusal  is in effect  herein  that  Newco  will only
operate the Southaven  Business and will incur no  liabilities  other than those
directly related to the Southaven Business.

          Section 7.1 Right of First Refusal for Stock.  If Creative Data at any
time between the date hereof and January 20, 2003,  wishes to sell any or all of
the shares of the  capital  stock of Newco then  Creative  Data shall first give
written notice to Vestcom of the identity, background and financial condition of
the proposed  third party  purchaser  and the price and terms of the offer to or
from the third  party  purchaser.  The notice  shall  include a true copy of any
written purchase offer or other  documentation  with respect to terms to or from
the proposed third party purchaser. If Vestcom agrees within thirty (30) days of
its receipt of such notice to acquire Creative Data's shares of capital stock of
Newco, it shall have the right to do so, upon written notice thereof to Creative
Data,  within 21 days after delivery of such notice,  at the price, and upon the
terms and  conditions  offered to or by the proposed third party  purchaser.  If
Vestcom  refuses or declines to acquire  Creative Data's shares of Newco capital
stock on such terms,  then Creative Data may  consummate the sale with the third
party  purchaser as long as such sale is consummated  within ninety (90) days of
the date of Vestcom's  rejection of Creative  Data's offer,  and such sale takes
place on  terms no more  favorable  to the  third  party  purchaser  than  those
detailed  to  Vestcom.  If the third  party's  sale is not  timely  consummated,
Creative Data must again offer to sell its Newco shares to Vestcom,  pursuant to
this section prior to consummating a third party sale.

          Section 7.2 Right of First Refusal for Assets.

          (a) If at any time  between  the date  hereof and  January  20,  2003,
Creative  Data or Newco  wishes to sell  all,  substantially  all or a  material
portion of the assets of Newco  ("Newco  Assets"),  then the Seller  shall first
give  written  notice to  Vestcom  of the  identity,  background  and  financial
condition of the proposed  third party  purchaser and the price and terms of the
offer to or from the third party purchaser. The notice shall include a true copy
of any  written  purchase  offer from the  proposed  third party  purchaser.  If
Vestcom  agrees within thirty (30) days of its receipt 

<PAGE>

of such notice to acquire the Newco  Assets (or such of those  assets then being
offered  for sale),  it shall have the right to do so within 21 days of delivery
of such notice,  upon written  notice to Creative Data thereof,  at the purchase
price and on the terms and conditions  offered to or by the proposed third party
purchaser.  If Vestcom  refuses or declines to acquire the Newco  Assets on such
terms, then Creative Data may consummate the sale with the third party purchaser
as long as such  sale is  consummated  within  ninety  (90)  days of the date of
Vestcom's rejection of Creative Data's offer, and such sale takes place on terms
no more  favorable to the third party  purchaser than those detailed to Vestcom.
If the third party's sale is not timely consummated, Creative Data or Newco must
again offer to sell all or the offered  portion of the Newco  Assets to Vestcom,
pursuant to this section, prior to consummating a third party sale.

          (b) If the third party  purchase  offer states that the  consideration
for the shares of the Selling  Shareholder will be other than cash,  Vestcom may
pay in cash instead of the consideration offered in the purchase offer, with the
amount of cash to be paid by Vestcom being equal to the fair market value of the
consideration  offered as of the date of the purchase offer, as determined by an
appraiser  selected  jointly by the Selling  Shareholder and Vestcom (unless the
parties otherwise agree on fair market value).  Creative Data shall not, without
the prior written consent of Vestcom, transfer all or any substantial portion of
the Newco Assets  prior to January 20,  2003,  such as pursuant to a dividend or
distribution  to its  shareholders  or otherwise,  except that Creative Data may
contribute  the Newco  Assets  to Newco  and  Newco  may sell the  Newco  Assets
pursuant to the conditions of this Article.

          Section  7.3  Legend.  If at any time  from the  date  hereof  through
January 20, 2003, the Seller  transfers any shares of Newco's  capital stock (or
prior to the  contribution  of the Southaven  Assets to Newco,  any  Shareholder
transfers any shares of Seller's capital stock such assignment, gift, request or
other new shareholder  transfer of ownership,  whether voluntary or involuntary)
other than pursuant to a sale  permitted by Section 7.1, it must first obtain in
writing  an  agreement  to be bound by the  provisions  of  Section  7.1  above.
Further,  such shares shall remain  subject to this  Agreement  whether or not a
written  agreement is obtained.  Transfer  shall include any  assignment,  gift,
bequest or other new  shareholder  transfer of ownership,  whether  voluntary or
involuntary.  All  certificates of stock of the Seller or Newco now or hereafter
outstanding  shall  be  endorsed  conspicuously  on the face or back  hereof  as
follows:

               Certain provisions with respect to the sale and transfer of these
          shares  are  subject  to and  restricted  by  Article  VII of an Asset
          Purchase  Agreement dated January 20, 1998, a copy of which is on file
          and may be examined at the principal office of the Company. Any shares
          transferred  shall remain  subject to the terms of such  Agreement and
          shall also bear this legend.

Copies of all share  certificates  bearing such legend shall be delivered to the
Purchaser within 15 days of the Closing Date. The legend may be removed from the
Creative Data stock certificates after the Newco Assets are contributed to Newco
and the Newco stock certificate is appropriately legended (with copies delivered
to the Purchaser).

<PAGE>

                                  ARTICLE VIII

           Survival of Representations and Warranties; Indemnification

          Section 8.1. Survival of Representations and Warranties. Except as set
forth below, the  representations  and warranties provided for in this Agreement
shall  survive  the  Closing  for two (2) years  from the  Closing  Date for the
benefit of the parties hereto and their  successors and permitted  assigns.  The
representations and warranties provided for in Sections 3.5, 3.16 and 3.18 shall
survive  the  Closing and remain in full force and effect for six (6) years from
the Closing Date. The  representation  and warranty provided for in Section 3.14
shall  survive  for the  longer of two (2) years or the  applicable  statute  of
limitations  period  of the  applicable  tax law.  The  survival  period of each
representation  or  warranty as  provided  in this  Section  8.1 is  hereinafter
referred to as the "Survival Period."

         No  investigation  by the  Purchaser or Vestcom  heretofore  made shall
modify or otherwise affect any  representations  and warranties of the Seller or
the Principals, which shall survive any such investigation, or the conditions to
the  obligation  of the Purchaser  and Vestcom to  consummate  the  transactions
contemplated hereby.

         Section 8.2. Indemnification. (a) The Seller and the Principals jointly
and severally shall indemnify,  defend and hold harmless the Purchaser,  Vestcom
their Affiliates,  officers,  directors,  employees, agents and representatives,
and any Person claiming by or through any of them, against and in respect of any
and all claims, costs, expenses,  damages,  liabilities,  losses or deficiencies
(including,  without limitation,  reasonable  counsel's fees and other costs and
expenses incident to any suit, action or proceeding) (the "Damages") arising out
of,  resulting  from or incurred in  connection  with (i) any  inaccuracy of any
representation  or the  breach  of  any  warranty  made  by  the  Seller  or the
Principals in this  Agreement,  in each case,  where written  notice is given to
Seller and the Principals during the applicable Survival Period, (ii) the breach
by the Seller or the  Principals of any covenant or agreement to be performed by
it or them hereunder, and (iii) any Excluded Liability.

         (b) The Purchaser and Vestcom  jointly and severally  shall  indemnify,
defend and hold  harmless  the  Seller,  its  Affiliates,  officers,  directors,
employees, agents and representatives, and any Person claiming by or through any
of them, against and in respect of any and all Damages arising out of, resulting
from or incurred in connection with (i) any inaccuracy in any  representation or
the breach of any warranty made by the  Purchaser or Vestcom in this  Agreement,
in each case,  where written notice is given to the Purchaser and Vestcom during
the applicable Survival Period, (ii) the breach by the Purchaser of any covenant
or agreement to be performed by it hereunder, or (iii) any Assumed Liability.

         (c) The Seller  shall cause the  Purchaser  or Vestcom to be  dismissed
from any action involving  pre-Closing  operations of the Seller's  business not
involving Assumed Liabilities to which the Purchaser or Vestcom is improperly or
inadvertently  named as a party. The Purchaser or Vestcom shall cause the Seller
to be  dismissed  from  any  action  involving  post-Closing  operations  of the
Purchaser's business to which the Seller is improperly or inadvertently named as

<PAGE>

a party.

         (d) In the event that Seller is required to indemnify the Purchaser for
the breach of any Environmental  Laws according to Section 8.2, Purchaser agrees
to  provide  Seller  with  appropriate  access to the  property  upon  which the
Business  is located  in order to abate any  environmental  liabilities.  In the
event that the abatement of environmental  liabilities  requires the remediation
of contaminated soil of groundwater, Seller will remediate the contaminated soil
or groundwater to a level deemed acceptable by the applicable federal, state, or
local Governmental Authority,  whether or not those levels are set by applicable
law or a less stringent voluntary cleanup, risk based, or similar federal, state
or local program.

         (e) Any Person providing  indemnification pursuant to the provisions of
this Section 8.2 is hereinafter  referred to as an "Indemnifying  Party" and any
Person entitled to be indemnified pursuant to the provisions of this Section 8.2
is hereinafter referred to as an "Indemnified Party."

         Section  8.3.  Procedures  for Third Party  Claims.  In the case of any
claim for indemnification  arising from a claim of a third party (a "Third Party
Claim"),   an  Indemnified  Party  shall  give  prompt  written  notice  to  the
Indemnifying  Party of any  claim or demand  which  such  Indemnified  Party has
knowledge  and  as to  which  it  may  request  indemnification  hereunder.  The
Indemnifying  Party  shall have the right to defend  and to direct  the  defense
against  any  such  Third  Party  Claim,  in  its  name  or in the  name  of the
Indemnified Party, as the case may be, at the expense of the Indemnifying Party,
and with counsel selected by the Indemnifying  Party unless (i) such Third Party
Claim  seeks  an  order,  injunction  or  other  equitable  relief  against  the
Indemnified Party, or (ii) the Indemnified Party shall have reasonably concluded
that (x) there is a conflict of interest  between the Indemnified  Party and the
Indemnifying  Party in the  conduct of the  defense of such Third Party Claim or
(y) the  Indemnified  Party  has  one or  more  defenses  not  available  to the
Indemnifying Party.  Notwithstanding anything in this Agreement to the contrary,
the Indemnified Party shall, at the expense of the Indemnifying Party, cooperate
with the Indemnifying Party, and keep the Indemnifying Party fully informed,  in
the  defense of such Third Party  Claim.  The  Indemnified  Party shall have the
right to  participate  in the  defense of any Third  Party  Claim  with  counsel
employed at its own expense;  provided,  however, that, in the case of any Third
Party Claim described in clause (i) or (ii) of the second preceding  sentence or
as to which the  Indemnifying  Party shall not in fact have employed  counsel to
assume  the  defense  of  such  Third  Party  Claim,  the  reasonable  fees  and
disbursements of such counsel shall be at the expense of the Indemnifying Party.
The Indemnifying Party shall have no indemnification obligations with respect to
any such Third  Party  Claim  which  shall be settled by the  Indemnified  Party
without the prior written consent of the Indemnifying Party, which consent shall
not be unreasonably withheld or delayed.

         Section 8.4.  Procedures for Inter-Party  Claims.  In the event that an
Indemnified  Party  determines  that  it has a  claim  for  Damages  against  an
Indemnifying  Party  hereunder  (other than as a result of a Third Party Claim),
the  Indemnified   Party  shall  give  prompt  written  notice  thereof  to  the
Indemnifying  Party,  specifying the amount of such claim and any relevant facts
and  circumstances  relating  thereto.  The Indemnified  Party shall provide the
Indemnifying  Party  with  reasonable  access to its books and  records  for the
purpose of allowing the  Indemnifying  Party 

<PAGE>

a reasonable  opportunity to verify any such claim for Damages.  The Indemnified
Party and the  Indemnifying  Party shall  negotiate in good faith  regarding the
resolution  of any disputed  claims for Damages.  Promptly  following  the final
determination of the amount of any Damages claimed by the Indemnified Party, the
Indemnifying  Party  shall pay such  Damages  to the  Indemnified  Party by wire
transfer or check made payable to the order of the  Indemnified  Party,  without
interest. In the event that the Indemnified Party is required to institute legal
proceedings in order to recover Damages hereunder,  the cost of such proceedings
(including   costs  of   investigation   and  reasonable   attorneys'  fees  and
disbursements)  shall  be  added  to  the  amount  of  Damages  payable  to  the
Indemnified Party. The Purchaser and Vestcom shall also have all rights afforded
to it under the Security Agreement and any Escrow Agreement.

         Section  8.6.   Limitation   on   Purchaser  or  Vestcom's   Rights  to
Indemnification. (a) No claim for indemnification for breach of a representation
or warranty  under  Section  8.2(a)  hereof may be made by  Purchaser or Vestcom
unless the aggregate  amount of all Damages for breaches of  representations  or
warranties  exceeds $50,000,  and then only for the amount by which such Damages
exceed $50,000.  No claim for  indemnification for breach of a representation or
warranty under Section 8.2(b) hereof may be made by the Seller or its Affiliates
unless the aggregate  amount of all Damages for breaches of  representations  or
warranties  exceeds  $50,000 and then only for the amount by which such  Damages
exceed $50,000, (b) No party shall be entitled to indemnification  hereunder for
amounts in excess of the purchase price, including any Earn-Out Payment.

         Section  8.7.  Right of  Set-Off.  Subject  to the next  sentence,  the
Purchaser  shall,  upon prior  written  notice to the Seller,  have the right to
set-off,  against any amount  which may be owed by the  Purchaser  to the Seller
pursuant to this  Agreement,  whether  unpaid or paid into escrow at the time of
such set-off, any amount owed by the Seller to the Purchaser. If any amount owed
by the Seller or the  Principals  to the  Purchaser  is  unliquidated,  then any
amount which shall become due and payable by the  Purchaser to the Seller or the
Principals,  to the extent of said  unliquidated  amount,  shall be deposited in
escrow with the Escrow Agent pending  resolution of the dispute  related to such
unliquidated  amount.  The  exercise  of such right of set-off by the  Purchaser
shall  not  constitute  a  breach  by the  Purchaser  of this  Agreement  or the
agreement underlying such obligation.  The Purchaser and Vestcom shall also have
all rights afforded to it under the Security Agreement and any Escrow Agreement.

         Section  8.7.  Accounts  Receivable  Guarantee.   The  Seller  and  the
Principals  jointly and severally  agree within 30 days after notice thereof (a)
to purchase the aggregate  amount of accounts or notes  receivable of the Seller
included in the Closing Net Asset calculation ("Included Receivables") that have
not been paid in full within 120 days after the Closing  Date to the extent that
the  Purchaser  has not  collected  from  account  debtors  with respect to such
Included  Receivables  an  amount  equal to the  aggregate  amount  of  Included
Receivables  less the amount of the  allowance  for doubtful  accounts as of the
Closing Date as reflected on the Closing  Balance Sheet (the "Closing AR Value")
for a purchase  price equal to the difference  between the amount  collected and
the Closing AR Value,  and (b) to purchase  any debit memos issued by the Seller
that have not been allowed by vendors within 120 days after the Closing  (unless
such  receivables  or debit  memos were not  included  in the  Closing Net Asset
calculations).  Purchaser  and  Vestcom 

<PAGE>

covenant and agree to cooperate with Seller,  in the event Seller is required to
repurchase  the  same,  in  collecting   said  accounts  and  notes   receivable
acknowledging  that  Seller  will be  reimbursed  for all  amounts  subsequently
collected that were repurchased.

                                   ARTICLE IX

                                  Miscellaneous

          Section 9.1. Notices. All notices or other communications  required or
permitted  hereunder shall be in writing and shall be delivered  personally,  by
facsimile or sent by certified, registered or express air mail, postage prepaid,
and shall be deemed given when so delivered personally,  or by facsimile,  or if
mailed, five days after the date of mailing, as follows:

If to Vestcom the Purchaser:        c/o Vestcom, International, Inc.
                                    1100 Valley Brook Road
                                    Lyndhurst, New Jersey 07071-3687
                                    Telephone:  (201) 935-7666
                                    Facsimile:   (201) 935-4354
                                    Attention:  Sheryl Bernstein Cilenti, Vice 
                                                President and General Counsel

With a copy to:                     Lowenstein, Sandler, Kohl,
                                      Fisher & Boylan, PA
                                    65 Livingston Avenue
                                    Roseland, New Jersey  07068
                                    Telephone:  (973) 992-8700
                                    Facsimile:   (973) 992-5820
                                    Attention:  Alan Wovsaniker, Esq.



<PAGE>


If to the Seller or the
              Principals:           Creative Data Services, Inc.
                                    13748 Shoreline Court East
                                    Earth City, Missouri 63045
                                    Telephone:  314-291-0699
                                    Facsimile:   314-291-3986
                                    Attention:  Douglas H. Brooking, Jr.

With a copy to:                     Greensfelder, Hemker, & Gale P.C.
                                    2000 Equitable Building
                                    10 South Broadway
                                    St. Louis, Missouri 63102-1774
                                    Telephone:  314-241-9090
                                    Facsimile:    314-241-3483
                                    Attention:   Daniel J. Schwartz, Esq.

or to such other  address as any party  hereto  shall  notify the other  parties
hereto (as provided above) from time to time.

          Section 9.2. Expenses. Regardless of whether the transactions provided
for in this Agreement are consummated, except as otherwise provided herein, each
party  hereto  shall pay its own  expenses  incident to this  Agreement  and the
transactions  contemplated  herein.  The  obligation  to pay  Seller's  and  the
Principals'  counsel and other professional fees incurred in connection with the
transaction contemplated by this Agreement shall not be an Assumed Liability.

          Section 9.3.  Governing Law. This Agreement  shall be governed by, and
construed  in  accordance  with,  the  internal  laws of the State of  Delaware,
without reference to the choice of law principles thereof.

          Section  9.4.  Assignment;  Successors  and  Assigns;  No Third  Party
Rights. This Agreement may not be assigned by operation of law or otherwise, and
any attempted assignment shall be null and void. This Agreement shall be binding
upon and inure to the sole  benefit of the parties  hereto and their  respective
successors, permitted assigns and legal representatives and is not intended, nor
shall be construed,  to give any Person, other than the parties hereto and their
respective successors, permitted assigns and legal representatives, any legal or
equitable right, remedy or claim hereunder.

          Section  9.5.   Counterparts.   This  Agreement  may  be  executed  in
counterparts,  each of which shall be deemed an original  agreement,  but all of
which together shall constitute one and the same instrument.  This Agreement may
also be executed by facsimile signature.



<PAGE>


          Section 9.6.  Titles and Headings.  The headings and table of contents
in this  Agreement are for  reference  purposes  only,  and shall not in any way
affect the meaning or interpretation of this Agreement.

          Section 9.7.  Entire  Agreement.  This  Agreement,  all  documents and
certificates to be executed  and/or  delivered in connection  herewith,  and the
Schedules and Exhibits  attached  hereto,  constitute the entire agreement among
the  parties  with  respect to the matters  covered  hereby and  supersedes  all
previous written, oral or implied understandings among them with respect to such
matters.

          Section 9.8.  Amendment and  Modification.  This Agreement may only be
amended or modified in a writing signed by the party against whom enforcement of
such amendment or modification is sought.

          Section 9.9. Public Announcement.  Except for the Form 8-K to be filed
by Vestcom and  otherwise  as may be required by law,  neither the Seller or the
Principals,  on the one hand,  nor the Purchaser or Vestcom,  on the other hand,
shall issue any press release or otherwise  publicly  disclose this Agreement or
the  transactions  contemplated  hereby  or any  dealings  between  or among the
parties in connection  with the subject matter hereof without the prior approval
of the  other.  In the  event  that  any such  press  release  or  other  public
disclosure shall be required,  the party required to issue such release or other
disclosure  shall consult in good faith with the other party hereto with respect
to the form and  substance  of such  release  or other  disclosure  prior to the
public dissemination thereof.

          Section 9.10. Waiver. Any of the terms or conditions of this Agreement
may be  waived  at any time by the  party or  parties  entitled  to the  benefit
thereof, but only by a writing signed by the party or parties waiving such terms
or conditions.

          Section 9.11. Severability. The invalidity of any portion hereof shall
not affect the validity, force or effect of the remaining portions hereof. If it
is ever held that any restriction  hereunder is too broad to permit  enforcement
of such restriction to its fullest extent, such restriction shall be enforced to
the maximum extent permitted by law.

          Section  9.12. No Strict  Construction.  Each of the Purchaser and the
Seller  acknowledge that this Agreement has been prepared jointly by the parties
hereto, and shall not be strictly construed against either party.

          Section 9.13. Bulk Sales.  Each of the Purchaser and the Seller hereby
waives  compliance  with Article 6 of the Uniform  Commercial Code as adopted by
each of the  jurisdictions  in which the  Purchased  Assets  are  located to the
extent,  if any, that it is applicable to the transactions  contemplated by this
Agreement.  The Seller shall indemnify and hold harmless the Purchaser,  Vestcom
and their respective directors,  officers,  shareholders,  employees, agents and
representatives  from and against any Damages  arising out of such  waiver.  The
Purchaser  shall have the right to offset  against the Purchase Price any amount
it is required to pay to any  creditors of the Seller  (other than in respect of
Assumed Liabilities) because of the requirements of such 

<PAGE>

laws.

          Section 9.14. Arbitration.  Any dispute,  controversy or claim arising
out of, or relating to, this Agreement,  or the breach hereof,  shall be settled
in accordance with the Commercial  Arbitration Rules of the American Arbitration
Association by a panel of three arbitrators in New York City or Dover, Delaware,
which panel shall be  comprised of one  arbitrator  selected by  Purchaser,  one
arbitrator  selected  by Seller  and one  arbitrator  selected  by the other two
arbitrators,  or if they fail to agree,  an arbitrator  selected by the American
Arbitration  Association.  The prevailing party in any such arbitration shall be
entitled  to  recover  an award  for  attorney's  fees in any  such  arbitration
proceeding and in connection  with the  collection and  enforcement of any award
rendered  therein but no award for punitive damages may be made. The decision of
the  arbitrators  shall be final and  judgment  upon any award  rendered  may be
entered in any court having  jurisdiction.  Notwithstanding  the foregoing,  any
party seeking an injunction or other equitable  remedy may commence an action in
a court of proper jurisdiction.

          IN WITNESS  WHEREOF,  the parties hereto have caused this Agreement to
be duly executed as of the day and year first above written.

          THIS AGREEMENT CONTAINS A BINDING  ARBITRATION  PROVISION WHICH MAY BE
ENFORCED BY THE PARTIES HERETO.


                                              CREATIVE DATA SERVICES, INC.


                                              By:/s/___________________________
                                                 Name:
                                                 Title:


                                              D.B. ACQUISITION, INC.


                                              By:/s/___________________________
                                                 Name:
                                                 Title:


                                              VESTCOM ST. LOUIS, INC.


                                              By:/s/___________________________
                                                 Name:
                                                 Title:


<PAGE>


                                              VESTCOM INTERNATIONAL, INC.


                                              By:/s/________________________
                                                 Name:
                                                 Title:


                                              PRINCIPALS:


                                              /s/Douglas J. Brooking, Jr.
                                              ______________________________
                                              Douglas J. Brooking, Jr.


                                             /s/Katherine M. Brooking
                                             _______________________________
                                             Katherine M. Brooking



<PAGE>


                                 The following individuals join in the execution
                                 of this  Agreement  solely to  evidence  their 
                                 respective   obligations  under   Section  3.1,
                                 3.17(c),  5.3, 5.5 and  Article  VII  of  this 
                                 Agreement.


                                 /s/Paul D. Brooking
                                 _____________________________________
                                 Paul D. Brooking


                                 /s/Kathleen Brooking House
                                 ______________________________________
                                 Kathleen Brooking House


<PAGE>


                                 The following individuals join in the execution
                                 of this Agreement solely  to  evidence their   
                                 respective obligations under Section  3.1, 5.3,
                                 5.5 and  Article VII of this Agreement.



                                 /s/Martha Ann Burke
                                 ______________________________
                                 Martha Ann Burke


                                 Theresa A. Strothcamp
                                 ______________________________
                                 Theresa A. Strothcamp


                                 Mary Katherine Sullivan
                                 ______________________________
                                 Mary Katherine Sullivan


<PAGE>


                            ASSET PURCHASE AGREEMENT

                                      DATED

                                JANUARY 20, 1998

                                 BY AND BETWEEN

                          CREATIVE DATA SERVICES, INC.,

                             D. B. ACQUISITION, INC.

                            DOUGLAS H. BROOKING, JR.,

                      CERTAIN OTHER INDIVIDUAL SHAREHOLDERS

                                       AND

                             VESTCOM ST. LOUIS, INC.

                                       AND

                           VESTCOM INTERNATIONAL, INC.



<PAGE>



                                TABLE OF CONTENTS

ARTICLE I Certain Definitions..................................................1
  Section  1.1. Certain Definitions............................................1
ARTICLE  II  Purchase and Sale of  Assets; Assumption of Liabilities..........11
  Section  2.1. Purchase and Sale of Assets...................................11
  Section  2.2. Assumption of Liabilities.....................................11
  Section  2.3. Purchase Price................................................11
  Section  2.4. Settlement of the Purchase Price..............................11
  Section  2.5. Use of Proceeds...............................................12
  Section  2.6. Earn-Out Payment..............................................13
  Section  2.7. Division of Taxation..........................................16
  Section  2.8. Allocation of the Purchase Price..............................16
  Section  2.9. Closing.......................................................16
ARTICLE III  Representations and Warranties of the Seller and the Principals..17
  Section  3.1. Organization and Qualification of the Seller..................17
  Section  3.2. Authorization.................................................17
  Section  3.3. Non-contravention.............................................17
  Section  3.4. No Consents...................................................18
  Section  3.5. The Purchased Assets..........................................18
  Section  3.6  Personal Property.............................................18
  Section  3.7. Real Property.................................................19
  Section  3.8. Predecessor Status............................................19
  Section  3.9. Financial Statements..........................................19
  Section 3.10. Absence of Certain Developments...............................20
  Section 3.11. Governmental Authorizations; Licenses; Etc....................21
  Section 3.12. Litigation....................................................21
  Section 3.13. Undisclosed Liabilities.......................................21
  Section 3.14. Taxes.........................................................21
  Section 3.15. Insurance.....................................................22
  Section 3.16. Environmental Matters.........................................22
  Section 3.17. Employment Matters............................................23
  Section 3.18. Employee Benefit Plans........................................24
  Section 3.19. Proprietary Rights............................................24
  Section 3.20. Accounts Receivable...........................................25
  Section 3.21. Contracts.....................................................25
  Section 3.22  Customers and Suppliers.......................................26
  Section 3.23. Key Individuals...............................................27
  Section 3.24. Ability to Conduct Business...................................27
  Section 3.25. Brokers.......................................................27
  Section 3.26. Absence of Questionable Payments..............................27
  Section 3.27. Transactions   with   Directors,   Officers  and Affiliates...27
  Section 3.28. Full Disclosure...............................................28
  ARTICLE IV  Representations  and  Warranties of the Purchaser and Vestcom...28
  Section 4.1.  Organization..................................................28
  Section 4.2.  Authorization.................................................28
  Section 4.3.  Non-contravention.............................................28
  Section 4.4.  No Consents...................................................29
  Section 4.5.  Brokers.......................................................29
  Section 4.6.  SEC Documents.................................................29
  ARTICLE V Covenants and Agreements..........................................30
  Section 5.1.  Transfer and Property Taxes...................................30
  Section 5.2.  Change of Name................................................30
  Section 5.3.  Non-Competition and Confidentiality Agreement.................31
  Section 5.4.  Best Efforts; Further Assurances..............................32
  Section 5.5.  Compliance with the Securities Act............................32
  Section 5.6.  Employment Matters............................................33
  Section 5.7.  Repayment of Loans, Advances, Notes, etc......................34
  Section 5.8   Stock Options and Bonuses.....................................35
  Section 5.9.  Best Efforts..................................................34
ARTICLE  VI Conditions to Closing.............................................35
  Section 6.1.  Pre-Closing and Closing Deliveries by the Seller and
                the   Principals..............................................35
  Section 6.2.  Pre-Closing  and Closing Deliveries by the Purchaser and
                Vestcom.......................................................38
 ARTICLE VII RIGHTS OF FIRST REFUSAL..........................................39
  Section 7.1   Right of First Refusal for Stock..............................39
  Section 7.2   Right of First Refusal for Assets.............................39
  Section 7.3   Legend........................................................40
ARTICLE  VIII   Survival of Representations and Warranties; Indemnification...41
  Section 8.1.  Survival of Representations and Warranties....................41
  Section 8.2.  Indemnification...............................................41
  Section 8.3.  Procedures for Third Party Claims.............................42
  Section 8.4.  Procedures for Inter-Party Claims.............................43
  Section 8.5.  Limitation  on Purchaser  and  Vestcom's  Rights to
                Indemnification...............................................43
  Section 8.6.  Right of Set-Off..............................................43
  Section 8.7.  Accounts Receivable Guarantee.................................44
ARTICLE IX  MISCELLANEOUS.....................................................44
  Section 9.1.  Notices.......................................................44
  Section 9.2.  Expenses......................................................45
  Section 9.3.  Governing Law.................................................45
  Section 9.4.  Assignment;  Successors and Assigns; No Third Party Rights....45
  Section 9.5.  Counterparts..................................................45
  Section 9.6.  Titles and Headings...........................................46
  Section 9.7.  Entire Agreement..............................................46
  Section 9.8.  Amendment and Modification....................................46
  Section 9.9.  Public Announcement...........................................46
  Section 9.10. Waiver........................................................46
  Section 9.11. Severability..................................................46
  Section 9.12. No Strict Construction........................................46
  Section 9.13. Bulk Sales....................................................46
  Section 9.14. Arbitration...................................................47


<PAGE>


                                    Schedules

Schedule 1.1(i)       Customer List
Schedule 1.1(ii)      Personal Property
Schedule 1.1(iii)     Leased Properties
Schedule 1.1(iv)      Other Retained Assets
Schedule 1.1(v)       Division of Liabilities-Southaven/Purchaser
Schedule 1.1(vi)      Division of Assets-Southaven/Purchaser
Schedule 3.1(a)       Organization and Qualification of Seller
Schedule 3.1(b)       Shareholders
Schedule 3.4          Consents
                      (A)  Customer Consents Obtained
                      (B)  Lease Consents Obtained
                      (C)  Customers/Best Efforts
                      (D)  Leases/Best Efforts
Schedule 3.6          Encumbrances
Schedule 3.8          Predecessor Names
Schedule 3.9          Financial Statements
Schedule 3.9(a)       Pricing Model
Schedule 3.9(b)       Non-Recurring Expenses
Schedule 3.10         Certain Developments
Schedule 3.11         Authorizations
Schedule 3.12         Litigation
Schedule 3.13         Undisclosed Liabilities
Schedule 3.14         Tax Contests
Schedule 3.15         Insurance
Schedule 3.16         Environmental Matters
Schedule 3.17         Employee Matters
Schedule 3.18         Employee Benefit Plans
Schedule 3.19         Proprietary Rights
Schedule 3.20         Accounts Receivable
Schedule 3.21         Contracts
Schedule 3.22         Customers and Suppliers
Schedule 3.23         Key Individuals
Schedule 3.28         Related Party Transactions
Schedule 5.6          Employees
1Schedule 5.7         Employee Loans


<PAGE>


                                    Exhibits

Exhibit A         Purchase Price Allocation 2
Exhibit B         Bill of Sale 3
Exhibit C         Assignment and Assumption Agreement 2
Exhibit D         GHG Opinion 2
Exhibit E         LSK Opinion 2
Exhibit F         Forms of Employment Agreements 2
Exhibit G         Form of Escrow Agreement 2
Exhibit H         Integration Plan 4
Exhibit I         Supply Agreement 2
Exhibit J         Security Agreement 2
Exhibit K         Pricing for Inter-company Services 3


- --------
1
2 To be mutually agreed upon post-closing.

3 Separately signed at closing-not attached.

4 An outline of keypoints is attached.  To be further enhanced by mutual consent
post-closing.




Company Press Release

Source:  Vestcom International, Inc.

Vestcom International, Inc. Announces Strategic Acquisitions:
Discusses Short Term Prospects

LYNDHURST, N.J., Jan. 26/PRNewswire/--Vestcom  International, Inc. (Nasdaq: VESC
- - news) announced  today that it has completed the acquisition of  substantially
all of the assets of two related  companies:  Creative  Data  Services  Inc.,  a
privately  owned  company that  specializes  in retail shelf label  printing and
related  services,  and Business  Mail Express,  a privately  owned company that
specializes in expedited  print and mail services.  The combined  purchase price
for both  entities was $9.5 million in cash with a potential  earn-out  payment,
based upon certain  financial  benchmarks  being  attained,  payable in cash and
shares of Vestcom International's common stock.

Both companies are based in St. Louis, Missouri.  Their combined revenue for the
fiscal year ended September 27, 1997, which includes revenues from Business Mail
Express for only the first 9 months of calendar year 1997, was approximately $21
million.

For over 26 years,  Creative Data Services has been laser  printing vinyl labels
for major retail grocery chains and drug chains. The company also produces other
value added vinyl products, such as insurance cards, and currently operates in 5
locations.

Joel Cartun,  the Chief Executive  Officer of Vestcom  International,  said "The
combination  of the vinyl label laser  printing  capabilities  of Creative  Data
Services,  with the paper  laminated  label laser printing  services  offered by
Electronic  Imaging  Services,   one  of  Vestcom's  seven  founding  companies,
strengthens Vestcom International's presence in the marketplace by making us the
first  nationwide  supplier  to  provide  customers  with  both  vinyl and paper
laminated  services."  Further, he said, "We are excited about the benefits that
can be obtained  through the  integration  of Creative  Data  Services  with the
Vestcom companies and the addition of strategic  production  facilities  located
near major retail markets."

Business  Mail  Express,  through an  integrated  network  of seven  facilities,
provides a print and mailing  service for customers  requiring  expedited  first
class  delivery of time sensitive  documents,  including  brokerage  transaction
confirmation  statements,   invoices,  product  recall  notices  and  collection
notices.  In addition to its St.  Louis,  Missouri  headquarters,  Business Mail
Express has printing and distribution  sites at various  locations in the United
States,  including,  Northern and Southern California,  Tampa, Florida,  Dallas,
Texas, Charlotte, North Carolina, Lansing, Michigan, and northern New Jersey.

"The strategic  acquisition of Business Mail Express is important to Vestcom for
two main reasons,"  said Joel Cartun,  the Chief  Executive  Officer of Vestcom,
"first,  it provides  Vestcom with an  opportunity  to provide  customers with a
technology  platform  to  centrally  transmit   information  and  to  print  and
distribute it on an expedited  delivery basis at various  distribution  centers,
and second,  it gives us a presence in key markets  which  Vestcom has targeted,
including California, Florida and Texas."

Doug  Brooking,  President of Creative  Data  Services and Business Mail Express
said,  "by joining  Vestcom  International,  both  Creative  Data  Services  and
Business  Mail  Express  will be able to expand  their  business  opportunities,
including  providing an increased array of products to a broader  customer base,
and will be able to  capitalize  on the  resources  of Vestcom  to support  such
growth."

Brendan  Keating,   the  Chief  Operating  Officer  of  Vestcom   International,
commented, the  effective  integration  of these  companies will occur over an
estimated  six to  nine  month  time  period.  The  integration  program,  whose
objectives   include  providing  greater  value  to  customers,   will  include,
consolidation of certain facilities,  combining certain sales and administrative
functions,  optimizing the  utilization  of production  capacity and effecting a
financial  turnaround of Business Mail Express,  which incurred operating losses
in 1997."

Vestcom  International  believes  that these  strategic  acquisitions  and other
current initiatives,  including, the opening of a new facility in New York City,
are designed to promote long term shareholder value. However, they will increase
expenses in the short term.  In  addition,  the company  currently  is incurring
costs for and experiencing delays in achieving certain anticipated consolidation
synergies,  is expanding  its  corporate  capabilities  and  personnel,  and the
operating performance of certain of its subsidiaries is below plan. Accordingly,
while the company generally does not comment on analyst's  projections,  subject
to the  results  of the  company's  ongoing  acquisition  program,  the  company
anticipates that earnings will be lower than analysts expectations over the next
six to nine  months.  The company is taking  various  actions to  minimize  this
potential impact and is committed to its goals of growing shareholder value.

Vestcom has scheduled a conference  call for January 26, 1998 at 1:00 PM Eastern
Standard Time to address  matters  discussed in this press release.  Please call
Harvey  Goldman  at the  contact  number  listed  below  for  details  regarding
participation.

Vestcom International,  Inc. was formed to create a leading provider of computer
output  and  document  management  services.  The  Company  provides a number of
value-added   services   including  (a0  the  production  and   distribution  of
time-sensitive  computer-generated documents on paper, compact disc, microfiche,
microfilm and labels, (b) demand publishing, (c) mailing services, (d) marketing
materials  fulfillment  and (e)  forms  management.  Applications  of  Vestcom's
services   include   printing  and  mailing  of   computer-generated   brokerage
statements,   invoices,   cellular  telephone  bills,   management  reports  and
supermarket point-of-purchase shelf labels.

Statements  in  this  press  release  regarding  future  performance  constitute
forward-looking statements under the Private Securities Litigation Reform Act of
1995. Future results could differ materially from such statements as a result of
a number of factors referred to in the Company's  prospectus dated July 30, 1997
and the Company's Quarterly Reports on Form 10-Q.



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