800 JR CIGAR INC
SC TO-T, EX-99.(A)(1)(V), 2000-08-29
MISCELLANEOUS NONDURABLE GOODS
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<PAGE>
                           OFFER TO PURCHASE FOR CASH
                     ALL OUTSTANDING SHARES OF COMMON STOCK

                                       OF
                               800-JR CIGAR, INC.
                                       AT
                              $13.00 NET PER SHARE
                                       BY
                             JRC ACQUISITION CORP.
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  THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY
      TIME, ON TUESDAY, SEPTEMBER 26, 2000, UNLESS THE OFFER IS EXTENDED.
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                                                                 August 29, 2000

To Our Clients:

    Enclosed for your consideration are copies of the Offer to Purchase, dated
August 29, 2000 (the "Offer to Purchase"), and the related Letter of Transmittal
(which, as they may be amended and supplemented form time to time, together
constitute the "Offer") relating to the offer by JRC Acquisition Corp. (the
"Purchaser"), a Delaware corporation and wholly owned subsidiary of L&R, Inc.
(the "Parent"), to purchase all of the outstanding shares of common stock (the
"Shares"), $0.01 per share, of 800-JR CIGAR, Inc., a Delaware corporation (the
"Company"), not already owned by Lewis I. Rothman, LaVonda M. Rothman and the
Lewis Irving Rothman 1998 Trust #1 u/a/d November 10, 1998 (collectively, the
"Parent Stockholders"), at a price of $13.00 per Share, net to the sellers in
cash, without interest thereon, upon the terms and subject to the conditions set
forth in the Offer. The Offer is being made in connection with the Agreement and
Plan of Merger, dated as of August 28, 2000 (the "Merger Agreement"), among the
Purchaser, the Parent, the Parent Stockholders (for purposes of Section 6.10
thereof only) and the Company. This material is being forwarded to you as the
beneficial owner of Shares carried by us in your account but not registered in
your name.

    WE ARE (OR OUR NOMINEE IS) THE HOLDER OF RECORD OF SHARES HELD BY US FOR
YOUR ACCOUNT. A TENDER OF SUCH SHARES CAN BE MADE ONLY BY US AS THE HOLDER OF
RECORD AND PURSUANT TO YOUR INSTRUCTIONS. THE LETTER OF TRANSMITTAL IS FURNISHED
TO YOU FOR YOUR INFORMATION ONLY AND CANNOT BE USED BY YOU TO TENDER SHARES HELD
BY US FOR YOU ACCOUNT.

    Accordingly, we request instruction as to whether you wish to have us tender
on your behalf any or all of the Shares held by us for your account pursuant to
the terms and conditions set forth in the Offer.

    Please note the following:

        1.  The tender price is $13.00 per Share, net to the seller in cash,
    without interest thereon.

        2.  The Offer is being made for all of the Shares, not already owned by
    the Parent Stockholders.

        3.  The Offer is conditioned upon the following, among other things:
    (a) a majority of the outstanding Shares not currently owned by the Parent
    Stockholders and certain other trusts of which Lewis I. Rothman and LaVonda
    M. Rothman are trustees (the "Other Rothman Trusts") shall have been validly
    tendered and not withdrawn prior to the expiration of the tender offer;
    (b) the Purchaser shall have available at the expiration of the Offer the
    financing pursuant to a credit agreement dated August 28, 2000, by and among
    the Parent, the Purchaser and a group of lenders comprised of The Chase
    Manhattan Bank, Fleet Bank, N.A. and European Americas Bank; (c) the Board
    of Directors of the Company and the special committee of independent
    directors of the Company (the "Special Committee") shall not have withdrawn
    or modified, in a manner adverse to the Purchaser, its approval of the Offer
    and its recommendation that the stockholders of the Company tender their
    Shares pursuant to the Offer; and (d) the absence of any materially adverse
    change in the condition of
<PAGE>
    the Company's business and any judicial and governmental action prohibiting
    the Offer. The Offer also is subject to other terms and conditions. See "THE
    OFFER, Section 12--Conditions to the Offer" of the Offer to Purchase.

        4.  Tendering holders of Shares will not be obligated to pay brokerage
    fees or commissions or, except as otherwise provided in Instruction 6 of the
    Letter of Transmittal, transfer taxes on the purchase of Shares by the
    Purchaser pursuant to the Offer. However, United States federal income tax
    backup withholding at a rate of 31% may be required, unless an exemption is
    provided or unless the required taxpayer identification information is
    provided. See Instruction 9 of the Letter of Transmittal.

        5.  The Board of Directors of the Company, based upon among other
    factors, the unanimous recommendation of the Special Committee, has
    unanimously approved the Merger Agreement and the Offer and has determined
    that the terms of the Offer are fair to, and in the best interests of, the
    Company's stockholders (other than the Parent, the Purchaser, the Parent
    Stockholders and the Other Rothman Trusts) and has unanimously recommended
    that such stockholders accept the Offer and tender their Shares pursuant to
    the Offer.

        6.  Notwithstanding any other provision of the Offer, payment for Shares
    accepted for payment pursuant to the Offer will in all cases by made only
    after timely receipt by American Stock Transfer & Trust Company, as
    depositary for the Offer (the "Depositary") of (a) certificates evidencing
    the Shares (the "Share Certificates") pursuant to the procedures set forth
    in "THE OFFER, Section 3--Procedure for Tendering Shares" of the Offer to
    Purchase, or a timely Book-Entry Confirmation (as defined in the Offer to
    Purchase) with respect to such Shares, (b) the Letter of Transmittal (or a
    manually signed facsimile thereof), properly completed and duly executed,
    with any required signature guarantees or an Agent's Message (as defined in
    the Offer to Purchase in connection with a book-entry transfer), and
    (c) any other documents required by the Letter of Transmittal. Accordingly,
    payment may not be made to all tendering Holders at the same time depending
    upon when Share Certificates are actually received by the Depositary.

THE OFFER AND WITHDRAWAL RIGHTS EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON
           TUESDAY, SEPTEMBER 26, 2000, UNLESS THE OFFER IS EXTENDED.

    If you wish to have us tender any or all of the Shares held by us for your
account please so instruct us by completing, executing, detaching and returning
to us the instruction form set forth herein. If you authorize the tender of your
Shares, all such Shares will be tendered unless otherwise specified below. An
envelope to return your instructions to us is enclosed. YOUR INSTRUCTIONS SHOULD
BE FORWARDED TO US IN AMPLE TIME TO PERMIT US TO SUBMIT A TENDER ON YOUR BEHALF
PRIOR TO THE EXPIRATION DATE.

    The Purchaser is not aware of any state or jurisdiction where the making of
the Offer is prohibited by administrative or judicial action pursuant to any
valid statute. If the Purchaser becomes aware of any valid statute prohibiting
the making of the Offer or the acceptance of Shares pursuant thereto, the
Purchaser will make a good faith effort to comply with such statute or seek to
have such statute declared inapplicable to the Offer. If, after such good faith
effort, the Purchaser cannot comply with such statute, the Offer will not be
made to (nor will tenders be accepted from or on behalf of) the holders of
Shares in such state or jurisdiction.

    In any state or jurisdiction where the securities, blue sky or other laws
require the Offer to be made by a licensed broker or dealer, the Offer shall be
deemed to be made on behalf of the Purchaser by First Union Securities, Inc. or
one or more registered brokers or dealers licensed under the laws of such state
of jurisdiction.

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<PAGE>
                        INSTRUCTIONS WITH RESPECT TO THE
                           OFFER TO PURCHASE FOR CASH
                     ALL OUTSTANDING SHARES OF COMMON STOCK
                                       OF
                               800-JR CIGAR, INC.

    The undersigned acknowledge(s) receipt of your letter, the enclosed Offer to
Purchase, dated August 29, 2000, and the related Letter of Transmittal (which,
as they may be amended and supplemented from time to time, together constitute
the "Offer") in connection with the offer by JRC Acquisition Corp. (the
"Purchaser"), a Delaware corporation, to purchase all of the outstanding shares
of common stock (the "Shares"), par value $0.01 per share, of 800-JR
CIGAR, Inc., a Delaware corporation (the "Company"), not already owned by Lewis
I. Rothman, LaVonda M. Rothman and the Lewis Irving Rothman 1998 Trust #1 u/a/d
November 10, 1998 (collectively, the "Parent Stockholders"), at a price of
$13.00 per Share, net to the sellers in cash, without interest thereon, upon the
terms and subject to the conditions set forth in the Offer. The Offer is being
made in connection with the Agreement and Plan of Merger, dated as of
August 28, 2000, among the Purchaser, the Parent, the Parent Stockholders (for
purposes of Section 6.10 thereof only) and the Company.

    This will instruct you to tender to the Purchaser the number of Shares
indicated below (or if no number is indicated below, all Shares) which are held
by you for the account of the undersigned, upon the terms and subject to the
conditions set forth in the Offer.

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  Number of Shares to be Tendered*: __________________________________________

  Date: ______________________________________________________________________

  Account Number: ____________________________________________________________

                                   SIGN HERE

  Signature(s): ______________________________________________________________

  (PrintName(s)): ____________________________________________________________

  (Print Address(es)): _______________________________________________________

  (Area Code and Telephone Number(s)): _______________________________________

  (Taxpayer Identification or Social Security Number(s)): ____________________
  ----------------------------
  *  Unless otherwise indicated, it will be assumed that all of your Shares
     held by us for your account are to be tendered.

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