<PAGE>
NOTICE OF GUARANTEED DELIVERY
FOR
TENDER OF SHARES OF COMMON STOCK
OF
800-JR CIGAR, INC.
BY
JRC ACQUISITION CORP.
This Notice of Guaranteed Delivery, or one substantially in the form hereof,
must be used to accept the Offer (as defined below): (i) if certificates ("Share
Certificates") evidencing shares of common stock, $0.01 par value per share
("Shares"), are not immediately available; (ii) if Share Certificates and all
other required documents cannot be delivered to American Stock Transfer & Trust
Company, as Depositary (the "Depositary"), prior to the Expiration Date (as
defined in the Offer to Purchase, dated August 29, 2000 (the "Offer to
Purchase")); or (iii) if the procedure for delivery by book-entry transfer
cannot be completed on a timely basis. This Notice of Guaranteed Delivery may be
delivered by hand or mail to the Depositary. See "THE OFFER,
Section 3--Procedure for Tendering Shares" of the Offer to Purchase.
THE DEPOSITARY FOR THE OFFER IS:
AMERICAN STOCK TRANSFER & TRUST COMPANY
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BY MAIL, BY HAND OR OVERNIGHT DELIVERY: BY FACSIMILE:
American Stock Transfer (for Eligible Institutions Only)
& Trust Company (718) 234-5001
59 Maiden Lane For confirmation telephone:
New York, New York 10007 (800) 937-5449
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DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY TO AN ADDRESS OTHER THAN AS
SET FORTH ABOVE, OR TRANSMISSION OF INSTRUCTIONS VIA FACSIMILE TRANSMISSION,
WILL NOT CONSTITUTE A VALID DELIVERY.
This form is not to be used to guarantee signatures. If a signature on a
Letter of Transmittal is required to be guaranteed by an "Eligible Institution"
under the instructions thereto, such signature guarantee must appear in the
applicable space provided in the signature box on the Letter of Transmittal.
The Eligible Institution that completes this form must communicate the
guarantee to the Depositary and must deliver the Letter of Transmittal or an
Agent's Message (as defined in the Offer) and certificates for Shares to the
Depositary within the time period shown herein. Failure to do so could result in
financial loss to such Eligible Institution.
THE GUARANTEE ON THE REVERSE SIDE MUST BE COMPLETED.
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Ladies and Gentlemen:
The undersigned hereby tenders to JRC Acquisition Corp., a Delaware
corporation, upon the terms and subject to the conditions set forth in the
Offer to Purchase, and the related Letter of Transmittal (which, as they may
be amended and supplemented from time to time, constitute the "Offer"),
receipt of each of which is hereby acknowledged, the number of Shares
specified below pursuant to the guaranteed delivery procedure described in
"THE OFFER, Section 3--Procedure for Tendering Shares" of the Offer to
Purchase.
(PLEASE TYPE OR PRINT ALL INFORMATION BELOW)
Number of Shares Tendered: _________________________________________________
Share Certificate No(s) (if available):_____________________________________
Total Number of Shares
Represented by Certificate(s):______________________________________________
Signature(s):_______________________________________________________________
Name(s) of Record Holder(s) (Please Type or Print):_________________________
Address(es) (Include a Zip Code):___________________________________________
____________________________________________________________________________
Area Code and Telephone No(s):______________________________________________
Name of Tendering Institution:______________________________________________
Account Number:_____________________________________________________________
THE GUARANTEE SET FORTH BELOW MUST BE COMPLETED.
GUARANTEE
(NOT TO BE USED FOR SIGNATURE GUARANTEE)
The undersigned, a firm which is a member of the Medallion Signature
Guarantee Program or is otherwise an "Eligible Guarantor Institution" (as
such term is defined in Rule 17Ad-15 under the Securities Exchange Act of
1934, as amended), guarantees to deliver to the Depositary, at one of its
addresses set forth on the reverse side of this page, either Share
Certificates evidencing Shares tendered hereby, in proper form for transfer,
or confirmation of book-entry transfer of such Shares into the Depositary's
account at The Depository Trust Company, in each case with delivery of a
Letter of Transmittal properly completed and duly executed with any required
signature guarantees or a Book-Entry Confirmation (as defined in "THE OFFER,
Section 2--Acceptance for Payment" of the Offer to Purchase) in the case of
a book-entry delivery, and any other required documents, all within three
Nasdaq National Market trading days of the date hereof.
Name of Firm:_______________________________________________________________
Address:____________________________________________________________________
____________________________________________________________________________
ZIP CODE
____________________________________________________________________________
AUTHORIZED SIGNATURE
____________________________________________________________________________
TITLE
Name: ______________________________________________________________________
PLEASE PRINT OR TYPE
Dated: _______________________________________________________________, 2000
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DO NOT SEND SHARE CERTIFICATES WITH THIS NOTICE. SHARE CERTIFICATES SHOULD BE
SENT WITH YOUR LETTER OF TRANSMITTAL.
