PROVIDIAN FINANCIAL CORP
DEF 14A, 1998-03-30
SHORT-TERM BUSINESS CREDIT INSTITUTIONS
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<PAGE>
 
================================================================================
 
                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.  )
        
Filed by the Registrant [X]

Filed by a Party other than the Registrant [_] 

Check the appropriate box:

[_]  Preliminary Proxy Statement        [_]  Confidential, for Use of the 
                                             Commission Only (as permitted by
                                             Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement 

[_]  Definitive Additional Materials 

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                        PROVIDIAN FINANCIAL CORPORATION
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)

                          
- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   
Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

   
     (1) Title of each class of securities to which transaction applies:

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     (2) Aggregate number of securities to which transaction applies:

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     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

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     (4) Proposed maximum aggregate value of transaction:

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<PAGE>



     (5) Total fee paid:

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[_]  Fee paid previously with preliminary materials.
     
[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.
     
     (1) Amount Previously Paid:
 
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     (2) Form, Schedule or Registration Statement No.:

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     (4) Date Filed:

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<PAGE>
 
Providian Financial Corporation                                [PROVIDIAN  
201 Mission Street                                              FINANCIAL
San Francisco, CA 94105                                         LOGO]
 
(415) 543-0404
 
March 31, 1998
 
Dear Stockholder:
 
  You are cordially invited to attend the Annual Meeting of Stockholders of
Providian Financial Corporation to be held at 10:00 a.m., Pacific Time, on
Wednesday, May 6, 1998, in the Embassy Room of the Mandarin Oriental Hotel,
222 Sansome Street, San Francisco, California. Your Board of Directors and
management look forward to personally greeting those stockholders able to
attend.
 
  This year you are being asked to consider and vote upon the election of
three directors, adoption of the Company's 1997 Employee Stock Purchase Plan,
and ratification of the appointment of independent auditors. These matters are
discussed in greater detail in the accompanying Notice of Annual Meeting of
Stockholders and Proxy Statement.
 
  Your Board of Directors unanimously believes that the three items proposed
by the Board are in the best interests of the Company and its stockholders
and, accordingly, recommends a vote FOR each of the proposals.
 
  Regardless of the number of shares you own or whether you plan to attend, it
is important that your shares are represented and voted at the meeting. You
are requested to sign, date and mail the enclosed proxy promptly.
 
  If you have any questions or comments about matters discussed in the Proxy
Statement, we'd be happy to hear from you. Please call our Investor Relations
Department at (415) 543-0404.
 
  We look forward to seeing you at the Annual Meeting.
 
Sincerely,
 
/s/ Shailesh J. Mehta
- ---------------------
Shailesh J. Mehta
Chairman, President and Chief Executive Officer
<PAGE>
 
 
                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
To the Holders of Common Stock
of Providian Financial Corporation:
 
  The Annual Meeting of Stockholders of Providian Financial Corporation (the
"Company") will be held at 10:00 a.m., Pacific Time, on Wednesday, May 6,
1998, in the Embassy Room of the Mandarin Oriental Hotel, 222 Sansome Street,
San Francisco, California, for the following purposes:
 
  (1) To elect three directors to serve until the 2001 Annual Meeting of
      Stockholders or until their earlier retirement, resignation or removal;
 
  (2) To approve the adoption of the Company's 1997 Employee Stock Purchase
      Plan;
 
  (3) To ratify the appointment of Ernst & Young LLP as the Company's
      independent auditors for 1998; and
 
  (4) To transact such other business as may properly come before the
      meeting.
 
  The Board of Directors has fixed the close of business on March 16, 1998 as
the record date for the determination of stockholders entitled to notice of
and to vote at the Annual Meeting. The Proxy Statement and form of proxy for
the Annual Meeting are first being mailed to stockholders with and on the date
of this notice.
 
  The Company's Annual Report to Stockholders for the fiscal year ended
December 31, 1997 is enclosed. The Annual Report contains financial and other
information about the activities of the Company, but it is not to be deemed a
part of the proxy soliciting materials.
 
By Order of the Board of Directors
Ellen Richey
Executive Vice President, General Counsel and Secretary
Providian Financial Corporation
 
San Francisco, California
March 31, 1998
<PAGE>
 
                        PROVIDIAN FINANCIAL CORPORATION
                              201 MISSION STREET
                        SAN FRANCISCO, CALIFORNIA 94105
 
                                PROXY STATEMENT
 
GENERAL INFORMATION
 
  The Board of Directors of Providian Financial Corporation (the "Company") is
soliciting proxies to be voted at the Annual Meeting of Stockholders (the
"Annual Meeting") to be held at 10:00 a.m., Pacific Time, on Wednesday, May 6,
1998, in the Embassy Room of the Mandarin Oriental Hotel, 222 Sansome Street,
San Francisco, California, and at any adjournment or postponement thereof. The
Company is first sending this Proxy Statement and accompanying proxy to
stockholders on or about March 31, 1998.
 
  On June 10, 1997 (the "Distribution Date"), Providian Corporation
distributed all of the then outstanding shares of the Company's common stock
(the "Spinoff") to its stockholders of record on the Distribution Date. As a
result of the Spinoff, Providian Corporation fully divested its ownership of
the Company and the Company became a publicly owned company. This is the
Company's first solicitation of proxies since the Spinoff.
 
VOTING RIGHTS AND QUORUM
 
  The Board of Directors has fixed the close of business on March 16, 1998
(the "Record Date") as the record date for determining stockholders entitled
to receive notice of, and to vote at, the Annual Meeting. On the Record Date,
there were 95,151,043 shares of the Company's common stock, par value $.01 per
share (the "Common Stock"), outstanding. For each share of Common Stock held
on the Record Date, a stockholder is entitled to one vote on each matter to be
voted upon at the Annual Meeting. A majority of such shares of Common Stock
present in person or by proxy will constitute a quorum for the transaction of
business at the Annual Meeting.
 
  Each share of Common Stock represented at the Annual Meeting by a properly
executed proxy will be voted according to the instructions indicated on the
proxy. IF NO INSTRUCTIONS ARE INDICATED, SUCH SHARES OF COMMON STOCK WILL BE
VOTED FOR THE ELECTION OF ALL NOMINEES FOR DIRECTOR,FOR THE ADOPTION OF THE
COMPANY'S 1997 EMPLOYEE STOCK PURCHASE PLAN AND FOR THE RATIFICATION OF ERNST
& YOUNG LLP AS THE COMPANY'S INDEPENDENT AUDITORS. A stockholder may revoke a
proxy by giving written notice of revocation to the Secretary of the Company
or submitting a later-dated proxy at any time before the voting, or by voting
in person at the Annual Meeting.
 
VOTES REQUIRED
 
  Votes cast by proxy or in person at the Annual Meeting will be tabulated by
the inspector of election appointed for the Annual Meeting, who also will
determine whether or not a quorum is present. The inspector of election will
treat abstentions as shares that are present and entitled to vote for purposes
of determining the presence of a quorum, but as unvoted for purposes of
determining the approval of any matter submitted to the stockholders for a
vote. If a broker indicates on the proxy that it does not have discretionary
authority as to certain shares to vote on a particular matter, those shares
will be considered as present but not entitled to vote with respect to that
matter.
 
  Election of directors requires a plurality of the votes of the shares
present in person or represented by proxy at the Annual Meeting and entitled
to vote on the election of directors. Approval of all other matters submitted
to a vote of the stockholders at the Annual Meeting requires the affirmative
vote of a majority of shares present in person or represented by proxy at the
Annual Meeting and entitled to vote on such matters.
 
 
                                       1
<PAGE>
 
PROXY SOLICITATION
 
  The Company will bear the expense of soliciting proxies. In addition to the
use of the mails, proxies may be solicited personally or by telephone or other
means of communication. The Company has retained D. F. King & Co., Inc. to
help solicit proxies for a fee of $5,000 plus out-of-pocket costs and
expenses.
 
        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
 
  The following table sets forth, as of March 16, 1998, information regarding
ownership of the outstanding shares of Common Stock by any entity or person
known by the Company to be the beneficial owner of more than 5% of the
outstanding shares of Common Stock, and is based on Schedule 13G filings made
by such entities or persons as of December 31, 1997:
 
<TABLE>
<CAPTION>
                                       AMOUNT AND NATURE OF     PERCENT OF
 NAME AND ADDRESS OF BENEFICIAL OWNER  BENEFICIAL OWNERSHIP COMMON STOCK OWNED
 ------------------------------------  -------------------- ------------------
<S>                                    <C>                  <C>
FMR Corp.; Edward C. Johnson 3d;
 Abigail P. Johnson; and Fidelity
 Management & Research Company(1)
 82 Devonshire Street
 Boston, MA 02109.....................      8,861,300(2)           9.31%
J. P. Morgan & Co. Incorporated(3)
 60 Wall Street
 New York, NY 10260...................      7,178,569(4)           7.54%
</TABLE>
- --------
(1) According to a Schedule 13G filed with the Securities and Exchange
    Commission by FMR Corp., Edward C. Johnson 3d and Abigail P. Johnson on
    February 11, 1998.
(2) FMR Corp. reports sole voting power with respect to 151,915 shares and
    sole dispositive power with respect to 8,861,300 shares. Each of Edward C.
    Johnson 3d and Abigail P. Johnson reports sole dispositive power with
    respect to 8,861,300 shares. Fidelity Management & Research Company
    ("Fidelity"), a wholly-owned subsidiary of FMR Corp. and an investment
    adviser registered under Section 203 of the Investment Advisers Act of
    1940, is the beneficial owner of 8,560,485 shares, or 9.00%, of the Common
    Stock as a result of acting as an investment adviser to various investment
    companies registered under Section 8 of the Investment Company Act of
    1940. FMR Corp. (through its control of Fidelity), Edward C. Johnson 3d
    and Fidelity Funds each has sole power to dispose of the 8,560,485 shares
    owned by Fidelity Funds.
(3) According to a Schedule 13G filed with the Securities and Exchange
    Commission by J.P. Morgan & Co. Incorporated on February 13, 1998.
(4) J.P. Morgan & Co. Incorporated reports sole voting power with respect to
    5,042,994 shares, shared voting power with respect to 7,340 shares, sole
    dispositive power with respect to 7,156,889 shares, and shared dispositive
    power with respect to 21,480 shares.
 
SECURITY OWNERSHIP OF MANAGEMENT
 
  The number of shares of Common Stock beneficially owned by each director,
nominee and executive officer named in the Summary Compensation Table in this
Proxy Statement, and directors, nominees and executive officers as a group, as
of March 16, 1998, is shown in the following table, except that Common Stock
dividends reinvested on the March 16, 1998 dividend payment date are not
included. For purposes of this disclosure, shares are considered to be
"beneficially" owned if the person has or shares the power to vote or direct
the voting of shares, the power to dispose of or direct the disposition of the
shares, or the right to acquire beneficial ownership (as so defined) within 60
days after the Record Date. Subject to applicable community property laws and
shared voting or investment power with a spouse, each individual has sole
investment and voting power with respect to the shares set forth in the table
that follows unless otherwise noted.
 
                                       2
<PAGE>
 
<TABLE>
<CAPTION>
                                                                    PERCENT OF
NAME OF DIRECTOR OR EXECUTIVE            AMOUNT AND NATURE OF      COMMON STOCK
OFFICER                             BENEFICIAL OWNERSHIP (1)(2)(3)    OWNED
- -----------------------------       ------------------------------ ------------
<S>                                 <C>                            <C>
Shailesh J. Mehta..................            628,407                    *
John M. Cranor III.................             10,413                    *
Christina L. Darwall(4)............                  0                    *
James V. Elliott...................             17,289(5)                 *
Lyle Everingham....................             11,834(6)                 *
J. David Grissom...................             26,610(7)                 *
F. Warren McFarlan.................              8,616(8)                 *
Ruth M. Owades(4)..................                500                    *
Larry D. Thompson..................              6,975                    *
John L. Weinberg...................             28,354                    *
David Alvarez......................             50,835                    *
Seth A. Barad......................             76,970                    *
Ellen Richey.......................             30,092                    *
David B. Smith.....................             60,179                    *
All directors, nominees and execu-
 tive officers as a group
 (15 persons)......................            985,649                 1.04%
</TABLE>
- --------
  * Less than 1%.
 (1) Includes the following restricted shares granted under the Company's
     Stock Ownership Plan: Mr. Mehta, 155,035 shares; Mr. Cranor, 1,268
     shares; Mr. Elliott, 1,268 shares; Mr. Everingham, 1,268 shares; Mr.
     Grissom, 1,268 shares; Dr. McFarlan, 1,285 shares; Mr. Thompson, 1,285
     shares; Mr. Weinberg, 1,268 shares; Mr. Alvarez, 25,027 shares; Mr.
     Barad, 27,517 shares; Ms. Richey, 15,027 shares; and Mr. Smith, 27,325
     shares.
 (2) Includes the following shares subject to options granted under the
     Company's 1997 Stock Option Plan which are now exercisable or are
     exercisable within 60 days after the Record Date: Mr. Mehta, 411,987
     shares; Mr. Alvarez, 18,216 shares; Mr. Barad, 43,760 shares; Ms. Richey,
     10,155 shares; and Mr. Smith, 19,880 shares.
 (3) Includes the following shares held in an account under the Company's
     401(k) Plan as of December 31, 1997 (the latest Plan statement date),
     over which limited investment power is held: Mr. Mehta, 1,186 shares; Mr.
     Elliott, 1,454 shares; Mr. Alvarez, 1,628 shares; Mr. Barad, 787 shares;
     Ms. Richey, 881 shares; and Mr. Smith, 1,571 shares.
 (4) Appointed to fill a vacancy on the Board of Directors to serve for a term
     beginning April 1, 1998 and expiring in 1999.
 (5) Includes 196 shares held in Mr. Elliott's account under the Commonwealth
     General Corporation Thrift and Savings Plan as of December 31, 1997 (the
     latest Plan statement date), over which he holds limited investment
     power.
 (6) Includes 6,654 shares held in a trust, as to which Mr. Everingham has
     sole voting and investment power.
 (7) Includes 200 shares owned by Mr. Grissom's spouse, as to which Mr.
     Grissom disclaims beneficial ownership.
 (8) Includes 600 shares owned by Dr. McFarlan's spouse, as to which Dr.
     McFarlan disclaims beneficial ownership.
 
  The Company's Human Resource Committee has established stock ownership
guidelines for the Company's non-employee directors and senior officers. The
guidelines set certain stock ownership levels for outside directors and senior
management to further align their interests with stockholders. The stock
ownership levels provided by the guidelines are five times annual retainer for
directors; two, three or five times base salary for senior management,
depending on the office held; and ten times base salary for the Chief
Executive Officer. Restricted stock and vested stock options may be used to
satisfy the guidelines, and directors and senior management have a period of
four years from the introduction of the guidelines, or their election or
appointment, to meet the targeted stock ownership levels.
 
                                       3
<PAGE>
 
                       PROPOSAL 1: ELECTION OF DIRECTORS
 
  The Company's Certificate of Incorporation provides for the classification
of the Board of Directors into three classes, with each class of directors
serving staggered three-year terms (or a shorter term if a director is filling
a vacancy). Three directors are to be elected at the 1998 Annual Meeting to
serve for a term of three years expiring in 2001. All nominees have consented
to be named and to serve if elected. The Company does not presently know of
any reason that would preclude any nominee from serving if elected. If any
nominee, for any reason, should become unable or unwilling to stand for
election as a director, either the shares of Common Stock represented by all
proxies authorizing votes for such nominee will be voted for the election of
such other person as the Board of Directors may recommend, or, if the Board of
Directors so determines, the number of directors to be elected at the Annual
Meeting will be reduced accordingly. All of the nominees, together with
Messrs. Cranor and Thompson and Dr. McFarlan, were elected to the Board of
Directors effective as of the Distribution Date, and have served continuously
on the Board since that time. Irving W. Bailey II resigned as a director,
effective December 31, 1997, following his resignation from Aegon USA, Inc. On
February 18, 1998, Ruth M. Owades and Christina L. Darwall were elected to the
Board of Directors to fill the vacancies created by Mr. Bailey's resignation
and by an increase on such date in the number of directors from nine to ten,
in each case to serve for a term beginning on April 1, 1998 and expiring in
1999.
 
  For each of the three nominees, as well as the seven directors whose terms
continue after the Annual Meeting, information follows as to age, length of
service as a director of the Company, positions and offices with the Company,
principal occupations during the past five years and other directorships of
publicly-held companies.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE NOMINEES NAMED IN THIS
PROPOSAL.
 
NOMINEES FOR ELECTION AT THE ANNUAL MEETING:
 
  JAMES V. ELLIOTT, 54
  Director since 1995.
  Attorney at Law. Senior Vice President and General Counsel of Providian
  Corporation from 1994 to 1997. General Counsel of the Company from 1989 to
  1994; Senior Vice President of the Company from 1993 to 1994; responsible
  for the Company's emerging business operations during 1994.
 
  LYLE EVERINGHAM, 71
  Director since 1997.
  Retired Chairman and Chief Executive Officer, The Kroger Co.
 
  J. DAVID GRISSOM, 59
  Director since 1997.
  Chairman, Mayfair Capital, from 1989 to present.
 
  Other directorships: Churchill Downs, Incorporated, LG&E Energy Corp. and
  Regal Cinemas, Inc.
 
DIRECTORS CONTINUING IN OFFICE WHOSE TERMS EXPIRE IN 1999 ARE:
 
  JOHN M. CRANOR III, 51
  Director since 1997.
  Chairman of the Board, President and Chief Executive Officer, Long John
  Silver's Restaurants, Inc., from 1996 to present; President and Chief
  Executive Officer of KFC Corporation from 1989 to 1994.
 
                                       4
<PAGE>
 
  CHRISTINA L. DARWALL, 49
  Director (effective April 1, 1998).
  Executive Director, Harvard Business School California Research Center,
  from 1997 to present. Member of the Board of Directors and Consultant to
  ViewStar Corporation from 1986 to 1996; Vice President, Marketing and
  Business Development of ViewStar Corporation from 1990 to 1992; Member of
  the Board of Directors, Harvard Business School Publishing Corporation,
  1995 to present.
 
  RUTH M. OWADES, 49
  Director (effective April 1, 1998).
  President and Chief Executive Officer, Calyx & Corolla from 1988 to
  present.
 
  Other directorships: DM Management Co.
 
  JOHN L. WEINBERG, 73
  Director since 1997.
  Senior Chairman, Goldman Sachs & Co.(/1/), from November 1990 to present;
  Senior Partner, The Goldman Sachs Group, L.P. and its principal affiliate,
  Goldman Sachs & Co., until November 1990.
 
  Other directorships: Knight Ridder, Inc., Champion International Corp. and
  Tricon Global Restaurants, Inc.
 
DIRECTORS CONTINUING IN OFFICE WHOSE TERMS EXPIRE IN 2000 ARE:
 
  SHAILESH J. MEHTA, 48
  Director since 1988.
  Chief Executive Officer of the Company from 1988 to present and Chairman of
  the Board and President of the Company from June 1997 to present. President
  and Chief Operating Officer of Providian Corporation from 1994 to June
  1997. Executive Vice President of Providian Corporation, and Chairman and
  Chief Executive Officer of Providian Direct Insurance, a division of
  Providian Corporation, from 1993 to 1994.
 
  Other directorships: Hanover Direct, Inc. and MasterCard International
  Incorporated, U.S. Region.
 
  F. WARREN MCFARLAN, D.B.A., 60
  Director since 1997.
  Professor of Business Administration, Harvard Business School, from 1973 to
  present; Senior Associate Dean, Harvard Business School, from 1991 to
  present; Director of External Affairs, Harvard Business School, from 1995
  to present; member of the Harvard University faculty from 1964 to present.
 
  Other directorships: Pioneer Hi-Bred International, Inc. and Computer
  Sciences Corporation.
 
  LARRY D. THOMPSON, 52
  Director since 1997.
  Partner, King & Spalding (/2/), a law partnership, from 1986 to present.
 
 
- --------
(/1/)Goldman, Sachs & Co. performed investment banking and financial advisory
     services for the Company during 1997. In the future, Goldman, Sachs & Co.
     may be called upon to provide similar services for the Company.
(/2/)The Company retained King & Spalding during 1997 to perform certain legal
     services.
 
                                       5
<PAGE>
 
COMMITTEES OF THE BOARD
 
  The Board has several committees which perform various functions, including
those described below.
 
  The AUDIT COMMITTEE supervises and reviews the Company's risk management and
internal controls programs, makes recommendations to the Board of Directors as
to appointment of independent auditors, and confers with independent auditors
and internal auditors regarding the scope of proposed audits and audit
findings, reports and recommendations. In addition, the Committee reviews
reports of material actual or threatened litigation, significant changes in
accounting practice, the status of tax audits and appeals and annual or
operating results which differ significantly from publicly available
forecasts. The members of the Audit Committee are Messrs. Thompson (Chair),
Elliott and Grissom. The Audit Committee met twice during 1997.
 
  The HUMAN RESOURCES COMMITTEE reviews and approves the compensation and
benefits policies and practices of the Company, except that approval of the
salary and bonus of the Chief Executive Officer is reserved to the full Board
of Directors. The Human Resources Committee recommends to the Board
nominations for directors and the Chief Executive Officer of the Company and
is responsible for the appointment of other officers. The Committee also
reviews matters related to management succession. In addition, the Committee
administers certain employee benefit plans. The Human Resources Committee is
comprised of Dr. McFarlan (Chair) and Messrs. Cranor, Everingham and Weinberg.
The Human Resources Committee met four times during 1997.
 
  The ASSET LIABILITY COMMITTEE reviews the Company's capital adequacy,
funding, investment, securitization, liquidity and interest rate risk
management strategies and policies, periodically monitors management's
activities and key measurements in these areas, and makes recommendations to
the Board of Directors concerning proposed activities and programs. During
1997, the members of the Asset Liability Committee were Messrs. Bailey
(Chair), Cranor and Mehta and Dr. McFarlan. The Asset Liability Committee met
twice during 1997.
 
DIRECTORS' MEETINGS
 
  During 1997, the Company's Board of Directors held two meetings prior to the
Spinoff and three meetings after the Spinoff. Each director attended at least
75 percent of the total number of meetings of the Board, and the total number
of meetings held by all committees of the Board, on which he served during the
period that he served as a member of the Board or such committees, except Mr.
Grissom, who attended 66-2/3% of the total number of such meetings.
 
DIRECTORS' COMPENSATION
 
  Directors who also are officers of the Company receive no additional
compensation for serving on the Company's Board of Directors. All other
directors are paid an annual retainer of $54,000 and an additional $2,000
annually for serving as a committee chair. Directors may elect to receive 25%
or more of their total annual retainer in unrestricted Common Stock. Directors
who elect to receive all or a portion of their retainer in Common Stock
receive an additional award equal to 25% of their total retainer in shares of
restricted stock under the Company's Stock Ownership Plan. Such restricted
stock vests one-half after three years, and the balance after six years, if
the director does not dispose of the related shares of unrestricted Common
Stock during such vesting periods. In addition, in 1997, directors other than
Mr. Mehta and Mr. Bailey each received an additional 813 shares of restricted
stock and options to purchase 10,000 shares of Common Stock which, in each
case, vest in equal annual amounts over a three-year period. The Company's
directors also are reimbursed for necessary and reasonable expenses incurred
in the performance of their duties as directors.
 
                                       6
<PAGE>
 
EXECUTIVE COMPENSATION AND OTHER INFORMATION
 
  The following table presents for the last three fiscal years information
with regard to compensation for services rendered in all capacities to the
Company by the Chief Executive Officer and the four other most highly
compensated executive officers of the Company (collectively, the "Named
Executive Officers"). Certain of the amounts shown represent payments made to
such officers by Providian Corporation.
 
                          SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                        ANNUAL COMPENSATION             LONG TERM COMPENSATION
                                  -------------------------------- ---------------------------------
                                                                            AWARDS           PAYOUTS
                                                                    RESTRICTED   SECURITIES
                                                      OTHER ANNUAL    STOCK      UNDERLYING   LTIP     ALL OTHER
                                                      COMPENSATION AWARD(S)($)  OPTIONS/SARS PAYOUTS  COMPENSATION
NAME AND PRINCIPAL POSITION  YEAR SALARY($) BONUS ($)    ($)(1)    (2)(3)(4)(5)  (#)(6)(7)   ($)(8)  ($)(9)(10)(11)
- ---------------------------  ---- --------- --------- ------------ ------------ ------------ ------- --------------
<S>                          <C>  <C>       <C>       <C>          <C>          <C>          <C>     <C>
SHAILESH J. MEHTA........    1997  771,056  1,125,013   170,136     5,832,263    1,219,694              100,710(12)
 Chairman, CEO               1996  629,327    844,900    28,953       256,647       96,013   181,968     20,318
 and President               1995  528,755    362,900    26,184       156,851       83,088   264,603     16,808

SETH A. BARAD............    1997  284,522    270,032                 928,176       50,000                9,413
 Executive Vice President    1996  245,000    200,000                  49,947       18,464                8,085
                             1995  234,580    130,000                  32,490       17,356                7,741

DAVID B. SMITH...........    1997  285,240    255,036    39,930       918,168      278,020               39,260(13)
 Executive Vice President    1996  229,112    200,000                  71,037       24,003    84,382      7,561
                             1995  226,219    125,000                  60,555       14,525   117,418      6,822

ELLEN RICHEY.............    1997  220,644    202,550       709       524,594       30,000                5,630
 Executive Vice              1996  207,760    150,000                  37,447        9,232               22,930
  President,                 1995  146,571     70,000                  17,463        6,462               17,672
 General Counsel and         
 Secretary

DAVID ALVAREZ............    1997  206,840    202,550    11,303       907,719       84,126                6,930
 Executive Vice President    1996  159,644    125,000                  31,196       13,848               20,005
                             1995  131,385     85,000                  21,209        7,939               17,541
</TABLE>
- --------
(1) Includes amounts reimbursed during the year for payment of taxes and
    includes above-market interest on deferred compensation paid or payable
    during the year but deferred at the election of the Named Executive
    Officer.
(2) Represents the dollar value of restricted stock awarded under the
    Company's Stock Ownership Plan (the "Providian Financial SOP") after the
    Spinoff and under Providian Corporation's Stock Ownership Plan (the
    "Providian Corporation SOP") prior to the Spinoff. Under the Providian
    Corporation SOP, awards were made in common stock of Providian
    Corporation, and under the Providian Financial SOP, awards are made in the
    Company's Common Stock. Restricted stock awarded to the Named Executive
    Officers under the Providian Corporation SOP vested immediately prior to
    the Spinoff.
(3) Dividends are paid on restricted stock awards under the Providian
    Financial SOP at the same rate as paid to all stockholders. On December
    31, 1997, on which date the closing price of the Common Stock was
    $45.1875, the Named Executive Officers held shares of restricted stock
    (excluding restricted stock awarded in the first quarter of 1998) having a
    then market value as follows: Mr. Mehta, 115,647 shares, $5,225,799; Mr.
    Barad, 24,065 shares, $1,087,437; Mr. Smith, 24,065 shares, $1,087,437;
    Ms. Richey, 12,439 shares, $562,087; and Mr. Alvarez, 22,439 shares,
    $1,013,962.
(4) Includes the following shares of restricted stock awarded under the
    Providian Financial SOP in the first quarter of 1998 as part of the
    Company's annual incentive award for 1997, which vest in three equal
    annual amounts beginning February 15, 1999: Mr. Mehta, 14,388 shares; Mr.
    Barad, 3,452 shares; Mr. Smith, 3,260 shares; Ms. Richey, 2,588 shares;
    and Mr. Alvarez, 2,588 shares. In addition, in the first quarter of 1998,
    Mr. Mehta received an award of 25,000 shares of restricted stock based on
    the Company's performance in 1997, which vest in five equal annual amounts
    beginning February 15, 1999.
 
                                             (footnotes continued on next page)
 
                                       7
<PAGE>
 
 (5) Includes the following shares of restricted stock received in June 1997
     under the Providian Financial SOP, which vest in five equal annual
     amounts beginning June 25, 1998: Mr. Mehta, 75,000 shares; Mr. Barad,
     20,000 shares; Mr. Smith, 20,000 shares; Ms. Richey, 10,000 shares; and
     Mr. Alvarez, 10,000 shares. In addition, includes the following shares of
     restricted stock received in August 1997 under the Providian Financial
     SOP: Mr. Mehta, 40,647 shares; Mr. Barad, 4,065 shares; Mr. Smith, 4,065
     shares; Ms. Richey, 2,439 shares; and Mr. Alvarez, 2,439 shares. Mr.
     Alvarez received an additional 10,000 shares of restricted stock in
     August 1997 which vest in five equal annual amounts beginning August 7,
     1998.
 (6) Represents the number of shares of Common Stock underlying options.
     Options granted in 1996 and 1995 to purchase Providian Corporation common
     stock were replaced in connection with the Spinoff, to the extent such
     options were then outstanding, by options to purchase the Company's
     Common Stock in amounts reflecting the economic value of the Providian
     Corporation option grants at the time of the Spinoff.
 (7) Includes options granted under the Company's Stock Option Plan in June
     1997 to purchase the following number of shares of Common Stock: Mr.
     Mehta, 500,000 shares; Mr. Barad, 50,000 shares; Mr. Smith, 50,000
     shares; Ms. Richey, 30,000 shares; and Mr. Alvarez, 30,000 shares. In
     June 1997 Messrs. Mehta, Smith and Alvarez also received options to
     purchase 719,694, 228,020 and 34,126 shares, respectively, of Common
     Stock, in connection with the termination of the Company's Equity Unit
     Plan. In addition, in August 1997 Mr. Alvarez received options under the
     Company's Stock Option Plan to purchase 20,000 shares of Common Stock.
 (8) The Long-Term Incentive Plan was a Providian Corporation plan which paid
     awards based on the long-term performance of Providian Corporation. The
     plan has not been continued by the Company.
 (9) Includes Providian Corporation contributions under the Providian
     Corporation Thrift Savings Plan and Providian Corporation's nonqualified
     defined contribution plan during 1995 for Messrs. Mehta and Smith and
     during 1996 and 1997 for Mr. Mehta, and also includes the Company's
     contributions to each Named Executive Officer under the Company's 401(k)
     Plan and nonqualified defined contribution plan. In 1997, Mr. Mehta
     received Providian Corporation contributions of $4,667 and $5,560,
     respectively, under the Providian Corporation Thrift Savings Plan and
     Providian Corporation's nonqualified defined contribution plan. In 1997,
     the following Company contributions were made to the Company's 401(k)
     Plan: $5,225 for Mr. Barad, $5,225 for Mr. Smith, $3,465 for Ms. Richey
     and $5,225 for Mr. Alvarez; and the following contributions were made to
     the Company's nonqualified defined contribution plan: $14,605 for Mr.
     Mehta, $4,109 for Mr. Barad, $4,133 for Mr. Smith, $2,001 for Ms. Richey
     and $1,546 for Mr. Alvarez.
(10) Under the retirement component of the Company's 401(k) Plan, annual
     contributions are made by the Company after the end of each fiscal year,
     in an amount based on a percentage of the employee's compensation. The
     percentage is determined each year by the Company at its discretion. The
     percentage for 1997 has not yet been determined, and the amounts of such
     annual contributions to the Named Executive Officers are therefore not
     included in this column.
(11) Includes above-market interest earned on deferred compensation in the
     following amounts: $643 for Mr. Mehta, $78 for Mr. Barad, $94 for Mr.
     Smith, $164 for Ms. Richey and $159 for Mr. Alvarez.
(12) Includes $75,236 in Company contributions to Mr. Mehta's supplemental
     retirement plan.
(13) Includes $29,808 accrued under an agreement between the Company and Mr.
     Smith that gives Mr. Smith the right to receive certain amounts
     contingent upon, and determined by reference to the length of, his
     continued employment with the Company.
 
                                       8
<PAGE>
 
OPTION GRANTS
 
  The following table contains information concerning the grant of stock
options in 1997 under the Company's 1997 Stock Option Plan to the Named
Executive Officers. Included is information on potential realizable value(s)
to the Named Executive Officers, assuming growth of the Common Stock at the
stated rates of appreciation.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                            POTENTIAL REALIZABLE
                                                                              VALUE AT ASSUMED
                                                                            ANNUAL RATES OF STOCK
                                                                           PRICE APPRECIATION FOR-
                                       INDIVIDUAL GRANTS                       OPTION TERM (1)
                         ------------------------------------------------- ------------------------
                         NUMBER OF     % OF TOTAL
                         SECURITIES     OPTIONS
                         UNDERLYING    GRANTED TO  EXERCISE OR
                          OPTIONS     EMPLOYEES IN BASE PRICE   EXPIRATION
NAME                      GRANTED     FISCAL YEAR   ($/SH)(2)      DATE       5%($)      10%($)
- ----                     ----------   ------------ -----------  ---------- ----------- ------------
<S>                      <C>          <C>          <C>          <C>        <C>         <C>
Shailesh J. Mehta.......  500,000         14.7%      32.1063     6/25/07    10,095,740  25,584,587
                          719,694(3)      21.2%      32.1063     6/25/02     6,383,958  14,106,878
Seth A. Barad...........   50,000          1.5%      32.1063     6/25/07     1,009,574   2,558,459
David B. Smith..........   50,000          1.5%      32.1063     6/25/07     1,009,574   2,558,459
                          228,020(3)       6.7%      32.1063     6/25/02     2,022,624   4,469,470
Ellen Richey............   30,000          0.9%      32.1063     6/25/07       605,744   1,535,075
David Alvarez...........   30,000          0.9%      32.1063     6/25/07       605,744   1,535,075
                           34,126(3)       1.0%      32.1063     6/25/02       302,711     668,911
                           20,000          0.6%      38.3125(4)  8/07/07       481,891   1,221,205
</TABLE>
- --------
(1) The amounts shown represent certain assumed rates of appreciation only.
    Actual gains on stock option exercises, if any, are dependent on the
    future performance of the Common Stock and overall condition of the stock
    market, as well as the option holder's continued employment through the
    vesting period. The amounts reflected in this table may not necessarily be
    achieved.
(2) Except as noted in footnote 4, equals the average of the high and low
    prices of the Common Stock during the ten trading days beginning on the
    Distribution Date.
(3) Represents shares underlying options granted to replace the future
    appreciation potential of terminated Equity Units which were granted under
    the Company's Equity Unit Plan (the "Equity Unit Plan"). The Equity Unit
    Plan was established in 1989 as a specialized compensation plan designed
    to align the interests of key employees with the Company's long term goals
    and performance.
(4) Equals the average of the high and low price of the Common Stock on the
    date of grant.
 
                                       9
<PAGE>
 
OPTION EXERCISES AND HOLDINGS
 
  The following table sets forth information with respect to the Named
Executive Officers concerning the exercise of options during 1997, and
unexercised options held as of the end of 1997.
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                     NUMBER OF SECURITIES      VALUE OF UNEXERCISED
                                                    UNDERLYING UNEXERCISED    IN-THE-MONEY OPTIONS AT
                            SHARES                  OPTIONS AT 12/31/97 (#)       12/31/97 ($)(1)
                         ACQUIRED ON     VALUE     ------------------------- -------------------------
          NAME           EXERCISE (#) REALIZED ($) EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE
          ----           ------------ ------------ ----------- ------------- ----------- -------------
<S>                      <C>          <C>          <C>         <C>           <C>         <C>
Shailesh J. Mehta.......                             411,987     1,311,398    5,045,302   23,422,372
 Equity Units(2)           117,827     20,466,230        --            --           --           --
Seth A. Barad...........                              43,760        68,094    1,072,075    1,102,005
David B. Smith..........    63,367        696,452     19,880       301,284      505,873    4,252,458
 Equity Units(2)            37,331      6,524,874        --            --           --           --
Ellen Richey............                              10,155        38,308      261,684      598,328
David Alvarez...........                              18,216        96,004      461,324    1,277,489
 Equity Units(2)             4,300        662,595        --            --           --           --
</TABLE>
- --------
(1) Based on the average of the high and low price of the Common Stock on
    December 31, 1997, equal to $45.375 per share.
(2) Represents the number of Equity Units previously outstanding under the
    Equity Unit Plan and the dollar amount paid by the Company, reflecting
    past appreciation in such Equity Units, in connection with the termination
    of the Equity Unit Plan. The appreciation in such Equity Units reflected
    the increase in the Equity Unit price (based on the estimated value of the
    Company) over the Equity Unit grant price. Messrs. Mehta, Smith and
    Alvarez also acquired options to purchase shares of Common Stock to
    replace the future appreciation potential of the terminated Equity Units.
    See footnote 3 under the table "Option Grants in Last Fiscal Year."
 
                                      10
<PAGE>
 
                           HUMAN RESOURCES COMMITTEE
                         EXECUTIVE COMPENSATION REPORT
                               FEBRUARY 18, 1998
 
  The Company's executive compensation programs are administered by the Human
Resources Committee (the "Committee"), a committee of the Board of Directors
composed exclusively of non-employee directors. The Committee either approves
or recommends to the Board of Directors payment amounts and awards levels for
the Company's executive officers. None of the non-employee directors has any
interlocking or other relationship with the Company that would call into
question his or her independence as a Committee member.
 
COMPENSATION PHILOSOPHY
 
The policies which govern executive compensation continue to align changes in
total compensation with changes in the value created for our shareholders.
These policies require that our executive compensation program:
 
  . reflect a clear relationship between compensation and Company
    performance;
 
  . reward executives with direct ownership in the Company and align their
    personal interests with shareholder interests to continually reinforce
    building shareholder value; and
 
  . attract and retain key executives critical to the Company's long-term
    success.
 
  The Company's executive compensation program has been and continues to be
based on the following components, each of which supports our overall
compensation philosophy.
 
BASE SALARY
 
  The Company uses a consistent methodology to determine base salaries for all
employees. Market reference points are determined for specific positions and
job classifications using relevant salary surveys. Individual salaries are
then established to assure competitive pay given individual performance. For
executive positions, the Company annually participates in surveys of financial
service companies. Base salaries for executives are reviewed by the Committee
relative to competitive pay levels, as well as against individual performance
objectives.
 
  In June 1997, the Committee approved an employment contract with Mr. Mehta
for the position of Chief Executive Officer. The contract calls for an initial
base salary of $800,000, which the Committee established as competitive with
the base salaries paid by comparable financial service companies.
 
ANNUAL INCENTIVES
 
  The Company provides annual incentive award opportunities for executives
based upon the pretax earnings of the Company, as well as the successful
achievement of individual performance objectives for the year. The earnings
plan is adopted by the Committee in connection with the Board's approval of
the Company's annual business plan at the start of the fiscal year. In the
first quarter following the completion of each year, the Committee reviews and
approves awards based upon the prior year's performance results. A portion of
each annual incentive award may be paid to a participant in stock, under the
provisions of the Company's Stock Ownership Plan. It has been the Company's
policy to set earnings targets which, if achieved, would position total annual
cash compensation above median competitive levels. Achieving target pretax
earnings would position Mr. Mehta's total annual cash compensation at
$1,800,000. Earnings performance above or below this target results in a
formula-driven award.
 
  Mr. Mehta's annual incentive award for 1997 was based on the degree to which
target pretax earnings for the Company were achieved. The Committee has
approved an annual incentive award for Mr. Mehta of $1,125,000 in cash and
14,388 shares of restricted stock, based upon the Company's achieving pretax
earnings of $325 million, which was well above the earnings target established
for 1997. The Committee also approved a special grant of 25,000 shares of
restricted stock for Mr. Mehta based on the Company's 1997 performance.
 
  Through the Company's Stock Ownership Plan, a portion of all executives'
annual incentive awards is paid in restricted stock, and matched with an equal
number of restricted shares. Restricted stock awarded to
 
                                      11
<PAGE>
 
participants under the Stock Ownership Plan is deposited into an account in
the participant's name until it becomes vested. Under the Stock Ownership
Plan, the Committee may also authorize discretionary restricted stock grants
to executives. Mr. Mehta received a grant of 75,000 restricted shares (vesting
over a five-year period) upon his being named Chief Executive Officer in June
1997. An additional grant to Mr. Mehta was approved by the Committee in August
1997 for 40,647 restricted shares (vesting over a three-year period) as a
reward for the Company's strong performance following the spin-off.
 
  The Company also provides grants of stock options under the 1997 Stock
Option Plan to executives and other employees. These option grants tie awards
to the future performance of the Common Stock and provide value only when the
price of the Common Stock increases above the option exercise price
(determined by the average of the high and low price of the Common Stock on
the date of grant). Options generally vest in equal amounts over a three-year
period and require that the executive remain employed by the Company until the
time of vesting. Options expire no later than ten years from the date of
grant. Stock option grants are intended to motivate executives to improve
long-term stock performance.
 
  In granting stock options, the Committee takes into account competitive
grant practices within the financial services industry and the executive's
level of responsibility, individual contribution and total annual
compensation. Based on these factors, on June 25, 1997, Mr. Mehta was granted
500,000 stock options at an exercise price of $32.1063 per share.
 
DEDUCTIBILITY OF COMPENSATION EXPENSES
 
  Section 162(m) of the Internal Revenue Code ("Section 162(m)") limits
federal income tax deductions by the Company for compensation paid to the
chief executive officer and the four other most highly compensated officers to
$1 million per officer per year, unless it qualifies as "performance-based"
compensation. To qualify as "performance-based," compensation payments must
satisfy certain conditions, including limitations on the discretion of the
Committee in determining the amounts of such compensation.
 
  The Committee believes that a substantial portion of an executive's
compensation should be based on Company performance and will generally seek to
award performance-based compensation in a manner that complies with Section
162(m). However, the Committee believes that payment of compensation that is
not deductible under Section 162(m) is sometimes in the best interests of the
Company and may approve such arrangements in certain circumstances.
 
                           HUMAN RESOURCES COMMITTEE
 
                          F. Warren McFarlan (Chair)
                              John M. Cranor III
                                Lyle Everingham
                               John L. Weinberg
 
                                      12
<PAGE>
 
PERFORMANCE GRAPH
 
  Set forth below is a line-graph presentation comparing the cumulative total
stockholder return on the Company's Common Stock on an indexed basis since
June 11, 1997, when the Common Stock first began trading on the New York Stock
Exchange, with the cumulative total stockholder return on the Standard &
Poor's 500 Stock Index and the Standard & Poor's Financial Composite Index
over the same period. The graph assumes that the value of the investment in
the Common Stock and in each index was $100 on June 11, 1997 and assumes
reinvestment of all dividends. Historical stock price is not indicative of
future stock price performance.
 
                      [PERFORMANCE GRAPH APPEARS HERE]
 
<TABLE>
<CAPTION>
                                                     PROVIDIAN            S&P
     DATE                                            FINANCIAL S&P 500 FINANCIAL
     ----                                            --------- ------- ---------
    <S>                                              <C>       <C>     <C>
    06/11/97........................................    100      100      100
    06/30/97........................................    107      102      101
    07/31/97........................................    131      110      113
    08/29/97........................................    124      104      104
    09/30/97........................................    132      109      113
    10/31/97........................................    123      106      110
    11/28/97........................................    147      111      115
    12/31/97........................................    151      113      120
</TABLE>
 
EXECUTIVE EMPLOYMENT AND CHANGE IN CONTROL AGREEMENTS
 
  The Company has entered into an employment agreement with Shailesh J. Mehta
(the "Employment Agreement"), pursuant to which Mr. Mehta has been employed as
Chairman, Chief Executive Officer and President of the Company. Mr. Mehta's
term of employment under the Employment Agreement commenced on June 11, 1997
and initially ends on June 11, 2000. On each June 11, however, the term of
employment will automatically be extended by one year, so that the remaining
term of employment is once again three years, unless either party gives the
other at least one year's notice that the term of employment will not be
extended.
 
                                      13
<PAGE>
 
Mr. Mehta's base salary is $800,000 per annum and he is entitled to incentive
bonus payments pursuant to the terms of the Company's Management Incentive
Plan. The Employment Agreement provides that, in the first year, Mr. Mehta's
minimum bonus opportunity, subject to meeting performance goals established by
the Human Resources Committee of the Board, will be $1 million. Under the
Employment Agreement, Mr. Mehta received qualified and nonqualified stock
options and restricted stock upon the Spinoff. Mr. Mehta is also entitled to
participate in and receive benefits under all other bonus plans, short- or
long-term incentive plans, savings and retirement plans, and welfare benefit
plans, practices, policies and programs maintained or provided by the Company
for the benefit of senior executives. In the event the Company terminates Mr.
Mehta's employment without Cause (as defined in the Employment Agreement), or
Mr. Mehta terminates his employment for Good Reason (as defined in the
Employment Agreement), Mr. Mehta will receive severance benefits. If such
termination is prior to a Change in Control (as defined below) of the Company,
the benefits will include continuation of salary, bonus and other benefits,
and continued vesting of options and restricted stock, for three years
following termination. If such termination is within three years after a
Change in Control, the benefits will include a lump sum payment equal to three
times Mr. Mehta's annual salary and bonus, immediate vesting of all options
and restricted stock, and continuation of other benefits for three years
following termination. Additionally, if any payment or distribution to Mr.
Mehta would be subject to any "golden parachute payment" excise tax or similar
tax, then Mr. Mehta will be entitled to receive gross-up payments in an amount
such that, after payment of such excise tax or similar tax, and all taxes
attributable to such gross-up payments, Mr. Mehta retains an amount equal to
the amount he would have retained if such excise tax or similar tax had not
applied.
 
  In addition to the Employment Agreement with Mr. Mehta described above,
during 1997 the Company entered into change in control employment agreements
with the Named Executive Officers. In these agreements, a "Change in Control"
is defined as the acquisition by a person or group of 20% or more of the
Common Stock or other voting securities of the Company (subject to specified
exceptions), certain changes in the majority of the Company's Board of
Directors, certain mergers involving the Company, or the liquidation,
dissolution or sale of all or substantially all of the assets of the Company.
If within three years of a Change in Control the officer's employment is
terminated by the Company, other than for disability or Cause (as defined in
such agreements), or if the officer terminates his or her employment for Good
Reason (as defined in such agreements) or within a 30-day period beginning one
year after the Change in Control, the officer will be entitled to the
following benefits: base salary and a pro rata bonus through the date of
termination, a severance payment equal to three times the officer's base
salary and annual bonus, any deferred compensation not yet paid by the
Company, a special retirement benefit equal to a specified retirement
contribution percentage multiplied by three times his or her base salary and
annual bonus, a payment in an amount equal to the unvested portion of the
qualified and nonqualified retirement contribution account (in addition to any
vested amounts due under any of the Company's retirement plans), and, for a
period of three years after the date of termination, medical, welfare and
other benefits under any plans, policies and programs under which the officer
is eligible to receive such benefits. Additionally, if any payment or
distribution to the officer by the Company or any subsidiary or affiliate
would be subject to any "golden parachute payment" excise tax or similar tax,
then the officer will be entitled to receive gross-up payments in an amount
such that, after payment of such excise tax or similar tax, and all taxes
attributable to such gross-up payments, the officer retains an amount equal to
the amount the officer would have retained if such excise tax or similar tax
had not applied. The Company has also entered into change in control
employment agreements with certain other officers, the specific terms of which
are no more favorable to such officers than those described in this paragraph.
In addition to the change in control employment agreements described in this
paragraph, the Company has entered into an agreement with David B. Smith that
gives Mr. Smith the right to receive certain payments determined by reference
to the value of the Common Stock and the length of Mr. Smith's continued
employment with the Company.
 
                                      14
<PAGE>
 
                     PROPOSAL 2: APPROVAL OF THE ADOPTION
                   OF THE 1997 EMPLOYEE STOCK PURCHASE PLAN
 
  A proposal to approve the adoption of the 1997 Employee Stock Purchase Plan
(the "Plan") will be presented to stockholders at the Annual Meeting. The
Board of Directors adopted the Plan on August 7, 1997 and reserved for
issuance 1,000,000 shares of Common Stock pursuant to the Plan. The
effectiveness of the Plan is subject to stockholder approval.
 
  The following is a summary of the 1997 Employee Stock Purchase Plan, which
is incorporated by reference into this summary description. This summary is
qualified entirely by reference to the Plan, a copy of which is available to
stockholders upon written request to the Secretary of the Company. Any
capitalized terms which are used in this summary description but not defined
herein have the meanings assigned to them in the Plan.
 
PURPOSE
 
  The purpose of the Plan is to provide a means by which eligible employees of
the Company may be given an opportunity to purchase Common Stock through
payroll deductions. In addition, the Board of Directors believes the Plan
provides a means of attracting and retaining employees and providing
incentives for employees to exert maximum efforts for the success of the
Company. The rights granted under the Plan to purchase Common Stock are
intended to qualify as options issued under an "employee stock purchase plan,"
as that term is defined in Section 423(b) of the Internal Revenue Code.
 
ADMINISTRATION
 
  The Board of Directors of the Company has delegated the administration of
the Plan to the Human Resources Committee of the Board. The Board of Directors
has the full power and authority to take any action that may be taken by the
Human Resources Committee under the Plan. As used below in this discussion of
the Plan, the term "Board of Directors" includes the Human Resources Committee
acting under such delegated authority.
 
OFFERINGS
 
  The Board of Directors may grant rights from time to time to eligible
employees of the Company to purchase Common Stock pursuant to an offering.
Each offering will have a duration not exceeding 27 months and may contain
multiple purchase periods. No shares of Common Stock have yet been purchased
under the Plan.
 
STOCK SUBJECT TO PLAN
 
  An aggregate of 1,000,000 shares of Common Stock have been authorized for
issuance under the Plan. If rights granted under the Plan expire, lapse or
otherwise terminate without being exercised, the shares of Common Stock not
purchased under such rights again become available for issuance under the
Plan.
 
ELIGIBILITY
 
  Any person who is customarily employed by the Company at least 20 hours per
week and five months per calendar year as of the first day of an offering
period under the Plan is eligible to participate in that offering, provided
that such employee has been in the continuous employ of the Company for a
minimum period of time, as determined by the Board of Directors, preceding the
first day of the offering period. The required period of continuous employment
must be shorter than two years. The Board of Directors may provide that an
employee who becomes eligible during the course of an offering may participate
in that offering. Employees who have received options to purchase Common Stock
under the Company's 1997 Stock Option Plan are not currently eligible to
participate in the Plan.
 
  An employee is not eligible for the grant of any rights under the Plan if,
immediately after such grant, the employee would own stock constituting 5% or
more of the total combined voting power or value of all classes of stock of
the Company or of any affiliate of the Company. In addition, an employee will
not be granted rights to
 
                                      15
<PAGE>
 
buy more than $25,000 worth of Common Stock (determined at the fair market
value of the shares at the time such rights are granted) under all employee
stock purchase plans of the Company in any calendar year. At January 1, 1998,
3,686 employees of the Company were eligible to participate in the Plan.
 
PARTICIPATION IN THE PLAN; PAYROLL DEDUCTIONS
 
  An eligible employee becomes a participant in the Plan by delivering a
participation agreement to the Company within the time specified in the
offering. The participation agreement contains an authorization from the
employee to the Company to make payroll deductions up to a maximum percentage,
as specified by the Board of Directors, of such employee's compensation during
that offering. The payroll deductions made for each employee are credited to
an account for such employee under the Plan and deposited with the general
funds of the Company. A participant may increase, reduce or commence payroll
deductions after the beginning of any offering period only as provided for in
such offering. The accumulated payroll deductions are applied to the purchase
of shares of Common Stock on each purchase date.
 
PURCHASE PRICE
 
  The purchase price per share for shares sold in an offering under the Plan
cannot be less than 85% of the fair market value of a share of the Common
Stock on the date of commencement of the offering or 85% of the fair market
value of a share of the Common Stock on the date of purchase, whichever is
lower.
 
WITHDRAWAL; TERMINATION OF EMPLOYMENT
 
  A participant may withdraw from a given offering by delivering to the
Company a notice of withdrawal at any time before the end of the applicable
offering period. Upon a withdrawal from an offering, the Company will
distribute all of a participant's accumulated payroll deductions under the
offering, to the extent they have not been used to acquire shares of Common
Stock for the participant, without interest, and the participant's right to
acquire Common Stock under that offering will be automatically terminated. An
employee is eligible to participate in subsequent offerings under the Plan
after withdrawing from an offering.
 
  Rights granted pursuant to any offering under the Plan terminate immediately
when an employee's employment ceases for any reason. Upon termination of an
employee's interest in an offering following a termination of employment, the
Company will distribute to the employee all of the employee's accumulated
payroll deductions, to the extent they have not been used to acquire shares of
Common Stock for such employee, without interest.
 
DURATION, AMENDMENT AND TERMINATION
 
  The Board of Directors may suspend, terminate or amend the Plan at any time.
Any amendment of the Plan must be approved by the stockholders of the Company
within 12 months of the adoption of such amendment by the Board of Directors,
if stockholder approval is required in order for the Plan to obtain employee
stock purchase plan treatment under Section 423 of the Internal Revenue Code
or to comply with the requirements of Rule 16b-3 under the Securities Exchange
Act of 1934 or any stock exchange listing requirements.
 
EFFECT OF CERTAIN CORPORATE EVENTS
 
  In the event of a dissolution or liquidation of the Company, certain mergers
involving the Company, or the acquisition of securities of the Company
representing 50% or more of the voting power entitled to vote in the election
of directors, the Board of Directors may in its discretion determine that (i)
any surviving corporation may assume outstanding rights or substitute similar
rights for those outstanding under the Plan, (ii) the outstanding rights may
continue in full force and effect, or (iii) participants' accumulated payroll
deductions may be used to purchase Common Stock immediately prior to the
transaction described and the participants' rights under any ongoing offering
be terminated.
 
                                      16
<PAGE>
 
FEDERAL INCOME TAX INFORMATION
 
  Rights granted under the Plan are intended to qualify for favorable federal
income tax treatment associated with rights granted under an employee stock
purchase plan which are qualified under the provisions of Section 423 of the
Internal Revenue Code.
 
  A participant will be taxed on amounts withheld for the purchase of shares
as if such amounts were actually received. No other income with respect to the
shares purchased will be taxable to a participant until disposition of the
shares acquired, and the method of taxation will depend on the holding period
of the purchased shares.
 
  If the shares purchased in an offering are sold or otherwise disposed of
more than two years after the beginning of the offering and more than one year
after the stock was transferred to the participant, then (i) the excess of the
fair market value of the shares at the time of such disposition over the
purchase price or (ii) the excess of the fair market value of the shares as of
the beginning of the offering over the purchase price (determined as of the
beginning of the offering), whichever is less, will be treated as ordinary
income. Any further gain or any loss will be taxed as capital gain or loss.
 
  If the shares are sold or disposed of before the expiration of either of the
holding periods described above, then the excess of the fair market value of
the shares on the purchase date over the purchase price will be treated as
ordinary income at the time of such disposition, and the Company may, in the
future, be required to withhold income taxes relating to such ordinary income
from other payments made to the participant. The balance of any gain will be
treated as a capital gain. Even if the shares are later disposed of for less
than their fair market value on the purchase date, the same amount of ordinary
income is attributed to the participant, and a capital loss is recognized
equal to the difference between the sales price and the fair market value of
the stock on such purchase date. Any capital gain or loss will be long-term,
mid-term or short-term depending on how long the shares were held.
 
  There are no federal income tax consequences to the Company by reason of the
grant or the exercise of rights (i.e., purchase of stock) under the Plan. The
Company is entitled to a deduction to the extent amounts are taxed as ordinary
income to a participant by reason of a disposition before the expiration of
the holding periods described above (subject to the requirement of
reasonableness and a tax reporting obligation).
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL TO APPROVE THE
ADOPTION OF THE 1997 EMPLOYEE STOCK PURCHASE PLAN.
 
        PROPOSAL 3: RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS
 
  The Board of Directors, adopting the recommendation of the Audit Committee,
has appointed the certified public accounting firm of Ernst & Young LLP as the
Company's independent auditors for the year ending December 31, 1998, subject
to ratification by the stockholders at the Annual Meeting. Representatives of
the firm are expected to attend the Annual Meeting to answer appropriate
questions and, if they desire, to make a statement. Ernst & Young LLP has
served as the Company's independent auditors since 1984.
 
  If the appointment of Ernst & Young LLP is not ratified by a majority of the
votes cast at the Annual Meeting, or if Ernst & Young LLP declines or is
incapable of acting, the appointment of independent auditors will be submitted
to the Board of Directors for reconsideration.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL TO RATIFY THE
APPOINTMENT OF ERNST & YOUNG LLP AS THE COMPANY'S INDEPENDENT AUDITORS FOR
1998.
 
                                      17
<PAGE>
 
                             OTHER PROPOSED ACTION
 
  The Company knows of no business to come before the Annual Meeting other
than the matters described above. Should any other business properly come
before the Annual Meeting, stockholders' proxies will be voted in accordance
with the judgment of the person or persons voting the proxies.
 
                             STOCKHOLDER PROPOSALS
 
  Any stockholder may submit a proposal for consideration at an annual
meeting. To be included in next year's Proxy Statement, stockholder proposals
for the 1999 Annual Meeting must be received in writing by November 27, 1998
by the Secretary, Providian Financial Corporation, 201 Mission Street, San
Francisco, CA 94105. The Board of Directors will decide, subject to the rules
of the Securities and Exchange Commission, whether such proposals are to be
included in the proxy and Proxy Statement.
 
  Stockholders also may recommend candidates for directors. The Human
Resources Committee of the Board of Directors, which serves as the nominating
committee for the Board in recommending nominations for directors of the
Company, will consider such recommendations for the 1999 Annual Meeting and
subsequent annual meetings. To be considered by the Human Resources Committee,
recommendations for directors to be elected in any year must be submitted in
writing no later than October 31 of the prior year to the Human Resources
Committee, c/o Secretary, Providian Financial Corporation, 201 Mission Street,
San Francisco, CA 94105.
 
  In addition to the requirements described in the preceding paragraphs, the
Company's By-laws impose notice requirements on a stockholder nominating a
director or submitting a proposal for consideration at an annual meeting. Such
notice requirements apply even if the stockholder does not desire to have his
or her nomination or proposal included in the Company's Proxy Statement. In
order for a nomination or proposal to be considered at an annual meeting,
notice thereof must be submitted to the Secretary of the Company not earlier
than the close of business on the 120th day, nor later than the close of
business on the 90th day, prior to the first anniversary of the preceding
year's annual meeting. If the date of the annual meeting is more than 30 days
before, or more than 60 days after, such anniversary date, notice by the
stockholder to be timely must be so delivered not earlier than the close of
business on the 120th day prior to such annual meeting nor later than the
close of business on the later of the 90th day prior to such annual meeting or
the 10th day following the day on which public announcement of the date of
such meeting is first made by the Company. Such stockholder's notice must
contain the information prescribed by the By-laws, copies of which are
available from the Secretary.
 
            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
  Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's directors and executive officers and persons who own more than
10% of a registered class of the Company's equity securities to file with the
Securities and Exchange Commission initial reports of ownership and reports of
changes in ownership of the Common Stock and other equity securities of the
Company. Executive officers, directors and greater than 10% stockholders are
required by Securities and Exchange Commission regulations to furnish the
Company with copies of all Section 16(a) forms they file.
 
  To the Company's knowledge, based solely on a review of the copies of such
reports furnished to the Company and on written representations that no other
reports were required, all Section 16(a) filing requirements applicable to its
officers, directors and greater than 10% stockholders were complied with for
the Company's 1997 fiscal year.
 
                                      18
<PAGE>
 
                          ANNUAL REPORT ON FORM 10-K
 
  The Company has provided a copy of its 1997 Annual Report to each person
whose proxy is being solicited. The Company will provide, without charge,
copies of its Annual Report on Form 10-K for the year ended December 31, 1997
(including any financial statements and schedules, and a list describing any
exhibits not contained therein) upon written request addressed to:
 
                            Providian Financial Corporation
                            Investor Relations Department
                            201 Mission Street
                            San Francisco, CA 94105
 
  The exhibits to the Annual Report on Form 10-K are available upon written
request and payment of charges which approximate the Company's cost of
reproduction.
 
                                      19
<PAGE>
 
                               [RECYCLED LOGO]
 
                           Printed on Recycled Paper
<PAGE>
 
                         PROVIDIAN FINANCIAL CORPORATION

                        1997 EMPLOYEE STOCK PURCHASE PLAN

                             Adopted August 7, 1997
               Approved by the Stockholders on [___________, 1998]


1.   Purpose.

     (a) The purpose of this 1997 Employee  Stock  Purchase Plan (the "Plan") is
to provide a means by which  employees of  Providian  Financial  Corporation,  a
Delaware  corporation  (the  "Company"),  and  its  Affiliates,  as  defined  in
subparagraph 1(b), which are designated as provided in subparagraph 2(b), may be
given an opportunity to purchase stock of the Company.

     (b) The word  "Affiliate" as used in the Plan means any parent  corporation
or subsidiary corporation of the Company, as those terms are defined in Sections
424(e) and (f),  respectively,  of the Internal Revenue Code of 1986, as amended
(the "Code").

     (c) The Company,  by means of the Plan, seeks to retain the services of its
employees,  to secure and retain the services of new  employees,  and to provide
incentives  for such  persons to exert  maximum  efforts  for the success of the
Company.

     (d) The Company  intends  that the rights to purchase  stock of the Company
granted under the Plan be  considered  options  issued under an "employee  stock
purchase plan" as that term is defined in Section 423(b) of the Code.

2.   Administration.

     (a) The Plan shall be administered  by the Human  Resources  Committee (the
"Committee")  of the  Board of  Directors  (the  "Board")  of the  Company.  The
Committee  shall have, in connection  with the  administration  of the Plan, all
powers  possessed  by the Board,  subject,  however,  to such  resolutions,  not
inconsistent  with the  provisions  of the Plan,  as may be adopted from time to
time by the Board.  Notwithstanding  anything to the foregoing,  the Board shall
have  full  power  and  authority  to take any  action  that may be taken by the
Committee hereunder.

     (b) The Board or the Committee shall have the power, subject to, and within
the limitations of, the express provisions of the Plan:

          (i) To determine  when and how rights to purchase stock of the Company
     shall be granted and the  provisions of each offering of such rights (which
     need not be identical).
<PAGE>
 
          (ii) To designate  from time to time which  Affiliates  of the Company
     shall be eligible to participate in the Plan.

          (iii) To construe and interpret the Plan and rights  granted under it,
     and  to  establish,   amend  and  revoke  rules  and  regulations  for  its
     administration.  The Board or the Committee, in the exercise of this power,
     may correct any defect,  omission or inconsistency in the Plan, in a manner
     and to the extent it shall deem  necessary  or  expedient  to make the Plan
     fully effective.

          (iv) To amend the Plan as provided in paragraph 13.

          (v) Generally, to exercise such powers and to perform such acts as the
     Board or the  Committee  deems  necessary  or expedient to promote the best
     interests  of the  Company and its  Affiliates  and to carry out the intent
     that the Plan be treated as an "employee  stock  purchase  plan" within the
     meaning of Section 423 of the Code.

3.   Shares Subject to the Plan.

     (a) Subject to the provisions of paragraph 12 relating to adjustments  upon
changes in stock,  the stock that may be sold  pursuant to rights  granted under
the Plan shall not exceed in the aggregate one million (1,000,000) shares of the
Company's common stock (the "Common Stock"). If any right granted under the Plan
shall for any reason terminate  without having been exercised,  the Common Stock
not purchased under such right shall again become available for the Plan.

     (b) The stock  subject  to the Plan may be  unissued  shares or  reacquired
shares, bought on the market or otherwise.

4.   Grant of Rights; Offering.

     The Board or the  Committee  may from time to time grant or provide for the
grant of  rights  to  purchase  Common  Stock of the  Company  under the Plan to
eligible  employees (an "Offering") on a date or dates (the "Offering  Date(s)")
selected by the Board or the Committee.  Each Offering shall be in such form and
shall contain such terms and conditions as the Board or the Committee shall deem
appropriate,  which shall comply with the  requirements of Section  423(b)(5) of
the Code that all  employees  granted  rights to  purchase  stock under the Plan
shall  have the same  rights  and  privileges.  The terms and  conditions  of an
Offering shall be incorporated by reference into the Plan and treated as part of
the Plan. The provisions of separate  Offerings need not be identical,  but each
Offering shall include (through  incorporation of the provisions of this Plan by
reference  in the document  comprising  the  Offering or  otherwise)  the period
during  which the  Offering  shall be  effective,  which period shall not exceed
twenty-seven (27) months beginning with the Offering Date, and the substance of
the provisions contained in paragraphs 5 through 8, inclusive.

5.   Eligibility.

     (a) Rights may be granted only to employees of the Company or, as the Board
or the Committee may designate as provided in subparagraph 2(b), to employees of
any  Affiliate  of the  Company.  Except as provided in  subparagraph  5(b),  an
employee  of the  Company or any  Affiliate  shall not be eligible to be granted
rights under the Plan unless,  on the Offering  Date,  such employee has been in
the employ of the Company or any Affiliate for such continuous  period preceding
such grant as the Board or the Committee may require,  but in no event shall the
required  period of  continuous  employment  be equal to or greater than two (2)
years. In addition,  unless  otherwise  determined by the Board or the Committee
and set  forth in the  terms of the  applicable  Offering,  no  employee  of the
Company or any Affiliate  shall be eligible to be granted  rights under the Plan
unless,  on the Offering Date,  such  employee's  customary  employment with the
Company  or such  Affiliate  is for at least  twenty  (20) hours per week and at
<PAGE>
 
least five (5) months per calendar year.

     (b) The Board or the Committee may provide that each person who, during the
course of an  Offering,  first  becomes an  eligible  employee of the Company or
designated  Affiliate  will, on a date or dates  specified in the Offering which
coincides  with the day on which such  person  becomes an  eligible  employee or
occurs  thereafter,  receive a right  under that  Offering,  which  right  shall
thereafter  be deemed to be a part of that  Offering.  Such right shall have the
same  characteristics as any rights originally  granted under that Offering,  as
described herein, except that:

          (i) the date on which  such right is  granted  shall be the  "Offering
     Date"  of such  right  for all  purposes,  including  determination  of the
     exercise price of such right;

          (ii) the period of the Offering with respect to such right shall begin
     on its Offering Date and end coincident with the end of such Offering; and

          (iii) the Board or the Committee may provide that if such person first
     becomes an eligible  employee within a specified  period of time before the
     end of the  Offering,  he or she will not  receive  any  right  under  that
     Offering.

     (c) No  employee  shall be eligible  for the grant of any rights  under the
Plan if, immediately after any such rights are granted, such employee owns stock
possessing five percent (5%) or more of the total combined voting power or value
of all classes of stock of the Company or of any Affiliate. For purposes of this
subparagraph  5(c),  the  rules of  Section  424(d) of the Code  shall  apply in
determining the stock  ownership of any employee,  and stock which such employee
may purchase under all outstanding  rights and options shall be treated as stock
owned by such employee.

     (d) An eligible  employee may be granted rights under the Plan only if such
rights,  together with any other rights granted under  "employee  stock purchase
plans" of the Company and any Affiliates,  as specified by Section  423(b)(8) of
the Code, do not permit such employee's  rights to purchase stock of the Company
or any Affiliate to accrue at a rate which exceeds twenty-five  thousand dollars
($25,000) of fair market value of such stock (determined at the time such rights
are granted) for each calendar year in which such rights are  outstanding at any
time.

     (e) Officers of the Company and any designated  Affiliate shall be eligible
to participate in Offerings under the Plan, provided, however, that the Board or
the Committee  may provide in an Offering that certain  employees who are highly
compensated  employees  within the meaning of Section  423(b)(4)(D)  of the Code
shall not be eligible to participate.

6.   Rights; Purchase Price.

     (a) On each Offering Date, each eligible employee,  pursuant to an Offering
made under the Plan,  shall be granted the right to purchase up to the number of
shares of Common Stock of the Company  purchasable with a percentage  designated
by the  Board  or the  Committee  not  exceeding  twenty  percent  (20%) of such
employee's  Earnings (as defined in  subparagraph  7(a)) during the period which
begins on the  Offering  Date (or such later date as the Board or the  Committee
determines  for a  particular  Offering)  and  ends on the  date  stated  in the
Offering,  which date shall be no later than the end of the Offering.  The Board
or the  Committee  shall  establish  one or more dates  during an Offering  (the
"Purchase  Date(s)") on which rights  granted  under the Plan shall be exercised
and purchases of Common Stock carried out in accordance with such Offering.

     (b) In connection  with each Offering made under the Plan, the Board or the
Committee  may specify a maximum  number of shares that may be  purchased by any
<PAGE>
 
employee as well as a maximum  aggregate  number of shares that may be purchased
by all eligible employees pursuant to such Offering.  In addition, in connection
with each Offering that contains more than one Purchase  Date,  the Board or the
Committee  may  specify  a  maximum  aggregate  number  of  shares  which may be
purchased  by all  eligible  employees  on any  given  Purchase  Date  under the
Offering.  If the aggregate  purchase of shares upon exercise of rights  granted
under the Offering would exceed any such maximum aggregate number,  the Board or
the Committee  shall make a pro rata  allocation  of the shares  available in as
nearly a  uniform  manner  as shall be  practicable  and as it shall  deem to be
equitable.

     (c) The purchase price of stock  acquired  pursuant to rights granted under
the Plan shall be not less than the lesser of:

          (i) an amount equal to  eighty-five  percent  (85%) of the fair market
     value of the stock on the Offering Date; or

          (ii) an amount equal to  eighty-five  percent (85%) of the fair market
     value of the stock on the Purchase Date.

7.   Participation; Withdrawal; Termination.

     (a) An eligible  employee may become a participant  in the Plan pursuant to
an Offering by delivering a  participation  agreement to the Company  within the
time specified in the Offering, in such form as the Company provides.  Each such
agreement shall  authorize  payroll  deductions of up to the maximum  percentage
specified by the Board or the Committee of such  employee's  Earnings during the
Offering.  "Earnings"  is  defined  as an  employee's  regular  salary  or wages
(including  amounts thereof  elected to be deferred by the employee,  that would
otherwise  have been paid,  under any  arrangement  established  by the  Company
intended to comply with Section 401(k), Section 402(e)(3),  Section 125, Section
402(h),  or Section 403(b) of the Code, and also including any deferrals under a
non-qualified  deferred  compensation  plan or  arrangement  established  by the
Company),  and may include,  if determined by the Board or the Committee and set
forth in the terms of the Offering,  all of the following items of compensation:
bonuses,  commissions,  overtime pay,  incentive pay, profit  sharing,  or other
remuneration   (excluding  fringe  benefits)  paid  directly  to  the  employee.
Notwithstanding  the foregoing,  Earnings shall not include the cost of employee
benefits  paid  for  by  the  Company  or an  Affiliate,  education  or  tuition
reimbursements,  imputed  income  arising  under any group  insurance or benefit
program, traveling expenses, business and moving expense reimbursements,  income
received in connection with stock options,  contributions made by the Company or
an Affiliate under any employee benefit plan, and similar items of compensation,
as determined by the Board or the  Committee.  The payroll  deductions  made for
each participant  shall be credited to an account for such participant under the
Plan and shall be deposited with the general funds of the Company. A participant
may reduce  (including  to zero) or increase  such  payroll  deductions,  and an
eligible employee may begin such payroll deductions,  after the beginning of any
Offering only as provided for in the Offering. A participant may make additional
payments  into  his or her  account  only if  specifically  provided  for in the
Offering and only if the  participant  has not had the maximum  amount  withheld
during the Offering.

     (b) At any time during an Offering,  a participant may terminate his or her
payroll  deductions  under the Plan and withdraw from the Offering by delivering
to the Company a notice of withdrawal in such form as the Company provides. Such
withdrawal may be elected at any time prior to the end of the Offering except as
provided by the Board or the  Committee in the  Offering.  Upon such  withdrawal
from the  Offering  by a  participant,  the  Company  shall  distribute  to such
participant all of his or her  accumulated  payroll  deductions  (reduced to the
extent,  if any,  such  deductions  have  been  used to  acquire  stock  for the
participant) under the Offering,  without interest, and such participant's right
to acquire Common Stock under that Offering shall be automatically terminated. A
<PAGE>
 
participant's  withdrawal  from an  Offering  will  have  no  effect  upon  such
participant's  eligibility to participate in any other  Offerings under the Plan
but such participant will be required to deliver a new  participation  agreement
in order to participate in subsequent Offerings under the Plan.

     (c) Rights granted  pursuant to any Offering under the Plan shall terminate
immediately  upon cessation of a  participant's  employment with the Company and
any designated  Affiliate,  for any reason,  and the Company shall distribute to
such  terminated  employee  all of his or  her  accumulated  payroll  deductions
(reduced to the extent,  if any, such deductions have been used to acquire stock
for the terminated employee), under the Offering, without interest.

     (d)  Rights  granted  under  the  Plan  shall  not  be  transferable  by  a
participant other than by will or the laws of descent and distribution,  or by a
beneficiary  designation as provided in paragraph 14, and during a participant's
lifetime, shall be exercisable only by such participant.

8.   Exercise.

     (a) On  each  Purchase  Date  specified  in  the  relevant  Offering,  each
participant's  accumulated  payroll  deductions  and other  additional  payments
specifically  provided for in the Offering  (without any increase for  interest)
will be applied to the purchase of whole  shares of stock of the Company,  up to
the maximum number of shares permitted pursuant to the terms of the Plan and the
applicable  Offering,  at the purchase price  specified in the Offering.  Unless
otherwise provided for in the applicable Offering, no fractional shares shall be
issued upon the exercise of rights granted under the Plan.  The amount,  if any,
of accumulated payroll deductions remaining in each participant's  account after
the  purchase of shares  which is less than the amount  required to purchase one
share of stock on the final  Purchase Date of an Offering  shall be held in each
such  participant's  account for the purchase of shares under the next  Offering
under the Plan,  unless such participant  withdraws from such next Offering,  as
provided in  subparagraph  7(b), or is no longer  eligible to be granted  rights
under the Plan, as provided in  paragraph 5,  in which case such amount shall be
distributed to the participant after such final Purchase Date, without interest.
The  amount,  if  any,  of  accumulated  payroll  deductions  remaining  in  any
participant's  account  on the  final  Purchase  Date of an  Offering  after the
purchase  of  shares  which is equal to or in  excess  of the value of one whole
share of common stock shall be distributed in full to the participant after such
Purchase Date, without interest.

     (b) No rights  granted under the Plan may be exercised to any extent unless
the shares to be issued  upon such  exercise  under the Plan  (including  rights
granted thereunder) are covered by an effective  registration statement pursuant
to the Securities Act of 1933, as amended (the "Securities Act") and the Plan is
in material  compliance with all applicable state,  foreign and other securities
and other laws  applicable  to the Plan.  If on a Purchase  Date in any Offering
hereunder the Plan is not so registered or in such compliance, no rights granted
under the Plan or any Offering shall be exercised on such Purchase Date, and the
Purchase  Date shall be delayed  until the Plan is subject to such an  effective
registration statement and such compliance,  except that the Purchase Date shall
not be delayed  more than twelve (12) months and the  Purchase  Date shall in no
event be more than  twenty-seven  (27) months from the Offering  Date. If on the
Purchase  Date of any  Offering  hereunder,  as  delayed to the  maximum  extent
permissible,  the  Plan is not  registered  and in such  compliance,  no  rights
granted  under  the Plan or any  Offering  shall be  exercised  and all  payroll
deductions  accumulated during the Offering (reduced to the extent, if any, such
deductions  have  been  used to  acquire  stock)  shall  be  distributed  to the
participants, without interest.

9.   Covenants of the Company.

     (a) During  the terms of the rights  granted  under the Plan,  the  Company
<PAGE>
 
shall at all times keep available as authorized but unissued  shares that number
of shares of stock required to satisfy such rights.

     (b) The Company shall seek to obtain from each federal,  state,  foreign or
other  regulatory  commission or agency having  jurisdiction  over the Plan such
authority as may be required to issue and sell shares of stock upon  exercise of
the rights granted under the Plan. If, after reasonable efforts,  the Company is
unable to obtain from any such  regulatory  commission  or agency the  authority
which counsel for the Company deems  necessary for the lawful  issuance and sale
of stock under the Plan,  the Company  shall be relieved  from any liability for
failure to issue and sell stock upon  exercise of such  rights  unless and until
such authority is obtained.

10.  Use of Proceeds from Stock.

     Proceeds from the sale of stock to participants  pursuant to rights granted
under the Plan shall constitute general funds of the Company.

11.  Rights as a Stockholder.

     A  participant  shall not be deemed to be the  holder of, or to have any of
the rights of a holder  with  respect to, any shares  subject to rights  granted
under the Plan unless and until the participant's  shares acquired upon exercise
of rights  hereunder  are  recorded in the books of the Company (or its transfer
agent).

12.  Adjustments upon Changes in Stock.

     (a) If any change is made in the stock  subject to the Plan,  or subject to
any   rights   granted   under   the  Plan   (through   merger,   consolidation,
reorganization,  recapitalization,  stock  dividend,  dividend in property other
than cash, stock split, liquidating dividend, combination of shares, exchange of
shares,  change in corporate  structure or other  transaction  not involving the
receipt of consideration by the Company),  the Plan and outstanding  rights will
be appropriately  adjusted in the class(es) and maximum number of shares subject
to the Plan and the  class(es) and number of shares and price per share of stock
subject to outstanding  rights.  Such adjustments  shall be made by the Board or
the  Committee,   the  determination  of  which  shall  be  final,  binding  and
conclusive.  (The conversion of any convertible  securities of the Company shall
not be treated as a "transaction  not involving the receipt of  consideration by
the Company.")

     (b) In the event of: (1) a dissolution or liquidation of the Company; (2) a
merger or consolidation  in which the Company is not the surviving  corporation;
(3) a reverse merger in which the Company is the surviving  corporation  but the
shares of the  Company's  Common Stock  outstanding  immediately  preceding  the
merger are converted by virtue of the merger into other property, whether in the
form of  securities,  cash or otherwise;  or (4) the  acquisition by any person,
entity or group within the meaning of Section  13(d) or 14(d) of the  Securities
Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  or any  comparable
successor  provisions  (excluding  any employee  benefit plan, or related trust,
sponsored or  maintained  by the Company or any Affiliate of the Company) of the
beneficial  ownership  (within the meaning of Rule 13d-3  promulgated  under the
Exchange  Act,  or  comparable  successor  rule) of  securities  of the  Company
representing  at least fifty percent (50%) of the combined voting power entitled
to vote in the election of  directors,  then,  as determined by the Board in its
sole   discretion  (i)  any  surviving  or  acquiring   corporation  may  assume
outstanding  rights or substitute  similar rights for those under the Plan, (ii)
such  rights may  continue  in full  force and  effect,  or (iii)  participants'
accumulated  payroll deductions may be used to purchase Common Stock immediately
prior to the transaction  described above and the participants' rights under the
ongoing Offering terminated.
<PAGE>
 
13.  Amendment of the Plan.

     (a) The  Board or the  Committee  at any time,  and from time to time,  may
amend  the Plan.  However,  except as  provided  in  paragraph  12  relating  to
adjustments  upon  changes in stock,  no  amendment  shall be  effective  unless
approved by the  stockholders of the Company within twelve (12) months before or
after the  adoption of the  amendment  if such  amendment  requires  stockholder
approval in order for the Plan to obtain  employee stock purchase plan treatment
under Section 423 of the Code or to comply with the  requirements  of Rule 16b-3
promulgated under the Exchange Act.

     (b) The Board or the  Committee may amend the Plan in any respect the Board
or the Committee deems necessary or advisable to provide eligible employees with
the maximum benefits provided or to be provided under the provisions of the Code
and the regulations  promulgated  thereunder relating to employee stock purchase
plans and/or to bring the Plan and/or rights  granted  under it into  compliance
therewith.

     (c) Rights and obligations under any rights granted before amendment of the
Plan shall not be altered or impaired by any amendment of the Plan,  except with
the  consent  of the  person  to whom such  rights  were  granted,  or except as
necessary  to comply  with any laws or  governmental  regulations,  or except as
necessary to ensure that the Plan and/or  rights  granted  under the Plan comply
with the requirements of Section 423 of the Code.

14.  Designation of Beneficiary.

     (a) A participant may file a written designation of a beneficiary who is to
receive any shares and cash,  if any, from the  participant's  account under the
Plan  in the  event  of such  participant's  death  subsequent  to the end of an
Offering but prior to delivery to the  participant  of such shares and cash.  In
addition,  a participant may file a written  designation of a beneficiary who is
to receive any cash from the  participant's  account under the Plan in the event
of such participant's death during an Offering.

     (b) Such  designation of beneficiary  may be changed by the  participant at
any time by written notice in the form  prescribed by the Company.  In the event
of the  death of a  participant  and in the  absence  of a  beneficiary  validly
designated under the Plan who is living at the time of such participant's death,
the  Company   shall  deliver  such  shares  and/or  cash  to  the  executor  or
administrator  of the  estate  of the  participant,  or if no such  executor  or
administrator has been appointed (to the knowledge of the Company), the Company,
in its sole discretion,  may deliver such shares and/or cash to the spouse or to
any one or more  dependents  or relatives of the  participant,  or if no spouse,
dependent or relative is known to the Company,  then to such other person as the
Company may designate.

15.  Termination or Suspension of the Plan.

     (a) The Board or the Committee in its discretion,  may suspend or terminate
the Plan at any time.  No rights may be granted under the Plan while the Plan is
suspended or after it is terminated.

     (b) Rights and  obligations  under any rights  granted while the Plan is in
effect  shall not be altered or impaired by  suspension  or  termination  of the
Plan, except as expressly provided in the Plan or with the consent of the person
to whom such rights were granted, or except as necessary to comply with any laws
or  governmental  regulation,  or except as  necessary  to ensure  that the Plan
and/or rights granted under the Plan comply with the requirements of Section 423
of the Code.

16.  Effective Date of Plan.
<PAGE>
 
     The Plan shall become  effective upon adoption by the Board (the "Effective
Date"), but no rights granted under the Plan shall be exercised unless and until
the Plan has been approved by the stockholders of the Company within twelve (12)
months before or after the date the Plan is adopted by the Board, which date may
be prior to the Effective Date.
<PAGE>
 
P                       PROVIDIAN FINANCIAL CORPORATION
                              201 MISSION STREET
                        SAN FRANCISCO, CALIFORNIA 94105
R
             THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS   

O       The undersigned hereby appoints John M. Cranor III, Larry D. Thompson 
        and John L. Weinberg, and each of them, proxies with full power of
        substitution to vote all shares of Common Stock which the undersigned
X       would be entitled to vote at the Annual Meeting of Providian Financial
        Corporation (the "Company") to be held at 10:00 a.m., Pacific Time, on
        Wednesday, May 6, 1998, and any adjournments or postponements thereof,
Y       upon the matters set forth below and any other business that may
        properly come before the meeting.

        1.  Election of Three Directors. Nominees for directors are James V.
            Elliott, Lyle Everingham and J. David Grissom.

        2.  Approval of the Adoption of the 1997 Employee Stock Purchase Plan.

        3.  Ratification of the Appointment of Ernst & Young LLP as Independent
            Auditors.


                                                          [SEE REVERSE SIDE
                                                           STAMP APPEARS HERE}  

                            [FOLD AND DETACH HERE]


                    [PROVIDIAN FINANCIAL LOGO APPEARS HERE]

                       PROVIDIAN FINANCIAL CORPORATION 
                        ANNUAL MEETING OF SHAREHOLDERS

                          DATE:     MAY 6, 1998

                          TIME:     10:00 a.m.

                          PLACE:    MANDARIN ORIENTAL HOTEL
                                    222 SANSOME STREET
                                    SAN FRANCISCO, CALIFORNIA  94104

<PAGE>
 
[X]  Please mark your votes 
     as in this example

    IF NO DIRECTION IS GIVEN, THIS PROXY WILL BE VOTED FOR ALL PROPOSALS
- --------------------------------------------------------------------------------
          The Board of Directors Recommends a Vote FOR All Proposals
- --------------------------------------------------------------------------------
<TABLE> 
<CAPTION> 

            FOR         WITHHELD               FOR    AGAINST    ABSTAIN              FOR     AGAINST    ABSTAIN
<S>                                      <C>                                     <C>                
1. Election of                            2. Approval of                         3. Ratification of 
   Directors                                 the Adoption                           Appointment of  
                                             of the 1997                            Independent     
                                             Employee Stock                         Auditors         
For all, except:                             Purchase Plan   

- --------------------------
</TABLE> 
- --------------------------------------------------------------------------------
     
                                            Please sign exactly as name appears
                                            hereon. Joint owners should each
                                            sign. When signing as attorney,
                                            executor, administrator, trustee or
                                            guardian, please give full title as
                                            such.

                                                        ------------------------

                                                        ------------------------
                                                        SIGNATURE(S)      DATE



             [PLEASE DETACH HERE. COMPLETE, SIGN AND RETURN CARD.]





                    [PROVIDIAN FINANCIAL LOGO APPEARS HERE]



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