ADATOM COM INC
S-3, 2000-06-30
CATALOG & MAIL-ORDER HOUSES
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       AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JUNE _____, 2000
                                         REGISTRATION STATEMENT NO.
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                               ------------------
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                               ------------------
                                ADATOM.COM, INC.
             (Exact name of Registrant as specified in its charter)

          DELAWARE                                             43-1771999
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                            Identification Number)

     920 HILLVIEW COURT                             RICHARD S. BARTON
         SUITE 160                                       CHAIRMAN
     MILPITAS, CA 95035                              ADATOM.COM, INC.
      (408) 935-7979                                920 HILLVIEW COURT
(Address, including zip code,                            SUITE 160
and telephone number, including area                MILPITAS, CA 95035
code, of registrant's principal                       (408) 935-7979
executive offices)                          (Name, address, including zip code,
                                              and telephone number, including
                                              area code, of agent for service)

                               ------------------
                                 WITH COPIES TO:

                              Henry D. Evans, Esq.
                     McCutchen, Doyle, Brown & Enersen, LLP
                            Three Embarcadero Center
                         San Francisco, California 94111
                                 (415) 393-2503

         APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: AS
SOON AS PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.

         If the only securities  being registered on this form are being offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. [ ]

         If any of the securities being registered on this Form are to be
offered on a delayed or continuous basis pursuant to Rule 415 under the
Securities Act of 1933, as amended ("the Securities Act") check the following
box: [X]

         If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering: [ ]

         If this  Form is a  post-effective  amendment  filed  pursuant  to Rule
462(c) under the Securities Act, check the following box and list the Securities
Act  registration   statement  number  of  the  earlier  effective  registration
statement for the same offering: [ ]

         If delivery of the  prospectus  is expected to be made pursuant to Rule
434, please check the following box: [ ]

                                -----------------

<TABLE>
<CAPTION>

                         CALCULATION OF REGISTRATION FEE

===================================================================================================================================
      TITLE OF SECURITIES              AMOUNT TO             PROPOSED MAXIMUM       PROPOSED MAXIMUM AGGREGATE     AMOUNT OF
      TO BE REGISTERED                 BE REGISTERED         OFFERING PRICE(1)      OFFERING PRICE (1)             REGISTRATION FEE
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                    <C>                   <C>                    <C>                            <C>

Common Stock, $.01 par value ......    2,502,500 shares(2)   $1.54                  $3,853,850                     $1,017.42
====================================================================================================================================

<PAGE>

__________________

     (1)      Estimated solely for purposes of calculating the registration fee,
              based  upon the  average  of the high and low sales  prices of the
              common  stock on the  Nasdaq  Small Cap  Market on June 29,  2000,
              pursuant to Rule 457(c) under the Securities Act.

     (2)      Includes   1,100,000   shares  issuable  upon  conversion  of  the
              registrant's  Series A  Convertible  Preferred  Stock,  assuming a
              conversion  price of $1.00 per common share,  and 1,402,500 shares
              issuable  upon  exercise of  outstanding  warrants held by selling
              securityholders.

</TABLE>

THIS REGISTRANT HEREBY AMENDS THIS REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(A) OF THE
SECURITIES  ACT OF 1933,  OR  UNTIL  THE  REGISTRATION  STATEMENT  SHALL  BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
================================================================================


                                       2

<PAGE>



                   Subject to Completion, Dated June _____, 2000


PRELIMINARY PROSPECTUS



                                2,502,500 SHARES
                                ADATOM.COM, INC.
                                  COMMON STOCK
                                _________________


         The  securityholders of Adatom.com,  Inc. listed in this prospectus are
offering an  aggregate  of  1,100,000  shares of the common stock of the Company
issuable  upon  conversion  of  outstanding  shares  of the  Company's  Series A
Convertible   Preferred   Stock   ("Preferred   Stock")  held  by  four  of  the
securityholders  listed in this prospectus and an aggregate of 1,402,500  shares
of the  common  stock of the  Company  issuable  upon  exercise  of  outstanding
warrants  held by the four  holders of Preferred  Stock and by three  additional
securityholders listed in this prospectus.

         The  Preferred  Stock  and  the  warrants  were  sold  to  the  selling
securityholders  in transactions  exempt from registration  under the Securities
Act. Adatom.com,  Inc. will not receive any of the proceeds from the sale of the
common stock  offered  hereby  although it will receive the proceeds of sales of
common stock upon  exercise of the warrants  (except to the extent  warrants are
exercised on a net exercise basis).

         The shares of common stock being offered by the selling securityholders
may be sold from time to time in transactions on the Nasdaq SmallCap Market,  in
the  over-the-counter  market  or  in  negotiated   transactions.   The  selling
securityholders  directly,  or through agents or dealers designated from time to
time,  may sell the common stock offered by them at fixed prices,  at prevailing
market prices at the time of sale, at varying  prices  determined at the time of
sale or at negotiated prices.

         Adatom.com, Inc.'s common stock is listed on the Nasdaq SmallCap Market
under the symbol  "ADTM." On June 29, 2000,  the last reported sale price of the
common stock on the Nasdaq SmallCap Market was $1.50 per share.

INFORMATION CONTAINED IN THIS PROSPECTUS IS SUBJECT TO COMPLETION OR AMENDMENT.
A REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS  TO BE  ACCEPTED  PRIOR TO THE TIME THE  REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY STATE.
                                ________________

                  INVESTING IN THE COMMON STOCK INVOLVES RISKS.
                     SEE "RISK FACTORS" BEGINNING ON PAGE 6.

                                ________________

The Securities and Exchange Commission and state securities  regulators have not
approved or disapproved  these  securities,  or determined if this prospectus is
truthful or complete. Any representation to the contrary is a criminal offense.

                                ________________

                                 June ____, 2000

                                       3

<PAGE>

                                TABLE OF CONTENTS

                                                                            PAGE

Special Note Regarding Forward-Looking Statements.......................      2
Where You Can Find More Information About Us............................      3
Our Company.............................................................      5
Risk Factors............................................................      6
Use of Proceeds.........................................................     15
Selling Securityholders.................................................     16
Plan of Distribution....................................................     19
Indemnification.........................................................     19
Legal Matters...........................................................     19
Experts.................................................................     19

                                ________________

            In this prospectus, "Adatom," the "company," "we," "us,"
                      and "our" refer to Adatom.com, Inc.

                                ________________

         You should rely only on the information  contained in this  prospectus.
We have not  authorized  anyone to provide you with  information  different from
that contained in this  prospectus.  We are offering to sell, and seeking offers
to buy, shares of common stock only in jurisdictions  where offers and sales are
permitted.  The information  contained in this prospectus is accurate only as of
the date of this prospectus.

                                ________________

                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

         Some  of  the  statements  under  "Our  Company,"  "Risk  Factors"  and
elsewhere  in  this  prospectus  constitute  forward-looking  statements.  These
statements  involve known and unknown  risks,  uncertainties,  and other factors
that may  cause  our or our  industry's  actual  results,  levels  of  activity,
performance, or achievements to be materially different from any future results,
levels of activity,  performance,  or achievements  expressed or implied by such
forward-looking  statements.  Such factors include,  among others,  those listed
under "Risk Factors" and elsewhere in this prospectus.

         In  some  cases,  you  can  identify   forward-looking   statements  by
terminology such as "may," "will," "should," "expects," "plans,"  "anticipates,"
"believes,"  "estimates," "predicts," "potential," or "continue" or the negative
of such terms or other comparable terminology.

         Although   we  believe   that  the   expectations   reflected   in  the
forward-looking  statements are reasonable,  we cannot guarantee future results,
levels of activity, performance, or achievements.

         Moreover,  neither we nor any other person assumes  responsibility  for
the accuracy and completeness of such statements.  We undertake no obligation to
update or revise any of the forward-looking  statements,  whether as a result of
new  information,   future  events  or  otherwise.  In  light  of  these  risks,
uncertainties and assumptions,  the forward-looking  events discussed herein may
not occur.

                  WHERE YOU CAN FIND MORE INFORMATION ABOUT US

         We file annual,  quarterly and special  reports,  proxy  statements and
other information with the Securities and Exchange Commission.  You may read and
copy any document we file with the  Commission at the Public  Reference  Room at
the  Commission,  at  Room  1024,  Judiciary  Plaza,  450  Fifth  Street,  N.W.,
Washington,  D.C.  20549.  Please call  1-800-SEC-0330  for further  information
concerning the Public  Reference Room. The Commission also makes these documents
and other information available on its web site at http://www.sec.gov.

         We have filed with the Commission a registration  statement on Form S-3
under the  Securities  Act of 1933,  as amended,  relating  to the common  stock
offered  by  this  prospectus.   This  prospectus  constitutes  a  part  of  the
registration  statement but does not contain all of the information set forth in
the registration statement and its exhibits.  For further information,  we refer

                                       4

<PAGE>

you to the registration statement and its exhibits.

         The Commission  allows us to "incorporate by reference" the information
we file with it, which means that we can disclose  important  information to you
by  referring  you to another  document we have filed with the  Commission.  The
information  incorporated  by reference is an important part of this  prospectus
and information that we file later with the Commission will automatically update
and supersede this information. We incorporate by reference the following:

         o   The  description  of common stock  contained  in the  Registration
             Statement on Form 8-A filed with the Commission on August 5, 1997;

         o   Annual Report on Form 10-KSB for the fiscal year ended December 31,
             1999 filed with the Commission on March 30, 2000;

         o   The Proxy Statement for the Annual Meeting of Stockholders to be
             held on May 25, 2000 filed with the Commission on April 28, 2000;

         o   The Information Statement dated January 6, 2000;

         o   The Quarterly Report on Form 10-QSB for the quarter ended March 31,
             2000 filed with the Commission on May 12, 2000;

         o   The Current Report on Form 8-K dated May 19, 2000
             and filed with the Commission on June 30, 2000;

         o   Any future filings we make with the  Commission  until the selling
             securityholders  sell  all of the  common  stock  offered  by them
             pursuant to this prospectus.

         You may  request a copy of these  filings,  at no cost,  by  writing or
telephoning us at the following address or telephone number:

                    Adatom.com, Inc.
                    920 Hillview Court, Suite 160
                    Milpitas, CA 95035
                    (telephone no. 408-935-7979)
                    Attention: Michael M. Wheeler, Controller

                                       5

<PAGE>


                                   OUR COMPANY

                                ________________

         Adatom was established in October 1995 as MegaVision L.L.C., a Missouri
limited liability company  ("MegaVision").  In February 1997,  MegaVision merged
into HealthCore Medical Solutions, Inc., a Delaware corporation  ("HealthCore").
In October 1999, Adatom, Inc., a California corporation which was established in
October 1996, merged into HealthCore,  with HealthCore  surviving under the name
"Adatom.com,  Inc." Since the  stockholders  of Adatom,  Inc. owned 76.4% of the
surviving  company  after the  merger,  the merger has been  accounted  for as a
reverse  acquisition,  whereby Adatom, Inc. acquired  HealthCore.  Our executive
offices  are  located  at 920  Hillview  Court,  Suite 160,  Milpitas,  CA 95035
(telephone no. (408) 935-7979).

         Adatom, Inc. was incorporated in 1996 by four people. Two of the
founders  were  Richard S.  Barton and Sridhar  Jagannathan,  who are two of our
directors and officers.  Adatom,  Inc. commenced business in 1997 as a retailer,
which had no store sites and used a mobile  sales force of  franchisees  enabled
with a CD-ROM  electronic  catalogue.  The total  revenues from our mobile sales
force were not  significant and not  profitable.  We  discontinued  this form of
retailing and launched our Internet website, WWW.ADATOM.COM, in October 1998.

         Since we shifted our focus to Internet e-commerce,  Adatom.com has been
continuously  attempting  to maximize  the  convenience  of on-line  shopping by
incorporating selection,  convenience,  value, guarantee, warranty, security and
customer  service  onto  the  web.  By  leveraging  our  proprietary  e-commerce
infrastructure   and   efficient   distribution   system,   we  reach  both  the
business-to-consumer and business-to-business markets. In addition to owning and
operating an Internet  superstore,  we have developed and  implemented a turnkey
e-commerce solution that will provide individuals,  companies, and organizations
with "instant" e-commerce capabilities, including back-end fulfillment, web site
development and a full-scale e-commerce infrastructure. We believe that our cost
efficient business model will allow us to pass value on to consumers in the form
of increased  customer  service and price  savings.  We provide a  comprehensive
product mix of name brand products for the individual,  the home, and the office
in 29 product categories. We provide access through our Internet store to over 3
million Stock Keeping Units (SKUs)  offered for sale.  Products  offered are not
limited solely to those products posted on the www.adatom.com  site but can also
be sourced from virtually any manufacture or supplier.


                               RECENT DEVELOPMENTS


         We are dependent upon raising additional capital to finance our current
operations  and future plans for  expansion.  In March 2000,  we  consummated  a
private placement of 2,000,000 shares of our common stock yielding gross
proceeds of $4 million.  In June, we  consummated  a private  placement of 1,100
shares of Preferred  Stock  yielding  gross  proceeds of $1.1  million.  The net
proceeds of these two  offerings  was  approximately  $4,950,000.  The remaining
proceeds of this capital will be exhausted within approximately one month.

                                       6

<PAGE>


                                  RISK FACTORS

         You should  carefully  consider the risks described below before making
an investment  decision.  The risks described below are not the only ones facing
our company.  Additional  risks not presently,  known to us or that we currently
deem immaterial may also impair our business operations.

         Our business,  financial  condition or results of  operations  could be
materially  adversely  affected by any of these risks.  The trading price of our
common  stock  could  decline  due to any of these risks and you may lose all or
part of your investment.

         This prospectus also contains  forward-looking  statements that involve
risks and  uncertainties.  Our actual results could differ materially from those
anticipated in these forward-looking statements as a result of certain factors,
including the risks faced by us described below and elsewhere in the prospectus.
Forward-looking  statements  are not  guarantees  of  performance.  They involve
risks, uncertainties and assumptions.  The future results and stockholder values
of  the  company  may  differ   materially   from  those   expressed   in  these
forward-looking  statements.  Many of the  factors  that  will  determine  these
results and values are beyond our  ability to control or  predict.  Stockholders
are cautioned not to put undue reliance on any  forward-looking  statements.  In
addition,  the  Company  does not have any  intention  or  obligation  to update
forward-looking  statements,  even if new  information,  future  events or other
circumstances have made them incorrect or misleading.  For those statements, the
Company is  relying on the  protection  of the safe  harbor for  forward-looking
statements  contained in the Private  Securities  Litigation Reform Act of 1995.
You should  understand  that the  following  important  factors could affect the
future results of the company, and could cause results to differ materially from
those expressed in such forward-looking statements.


WE HAVE A HISTORY  OF LOSSES  AND EXPECT  CONTINUED  LOSSES FOR THE  FORESEEABLE
FUTURE.


         Adatom,  Inc was  incorporated  in  October  1996 but did not  begin to
generate any Internet revenues until October 1998. Accordingly, we have had only
a limited  operating  history upon which to evaluate our business and prospects.
We will encounter  risks and  difficulties  that are  frequently  encountered by
early stage companies in new and rapidly evolving  markets.  Many of these risks
are  described  in  more  detail  in this  section.  If we are  unsuccessful  in
addressing these risks and  uncertainties,  our business,  results of operations
and financial condition will be harmed. We have incurred significant losses, and
as of December 31 1999, had an approximate accumulated deficit of $14.7 million.
We  incurred  net  losses of  approximately  $12.7  million  for the year  ended
December 31, 1999 and approximately $1.2 million for the year ended December 31,
1998. The Company  incurred net losses of  $2,169,000  for the quarter ended
March 31, 2000 and  $398,000 for the quarter  ended March 31, 1999.  As of March
31, 2000, the Company had an approximate  accumulated deficit of $16,821,000.
There is an uncertainty about its ability to continue as a going concern.  We
anticipate our losses will  increase  from current  levels  because we intend to
substantially increase our costs and expenses related to:

         o   brand development, marketing and other promotional activities to
             increase our revenue;

         o   the expansion of our inventory management and order fulfillment
             infrastructure;

         o   the continued development of our Web site, transaction-processing
             systems and network infrastructure;

         o   the expansion of our product offerings and Web site content; and

         o   strategic relationship development.

         Our ability to become profitable depends on our ability to generate and
sustain  substantially  higher net sales while  maintaining  reasonable  expense
levels.  If we do achieve  profitability,  we cannot be certain that we would be
able to sustain or increase  profitability on a quarterly or annual basis in the

                                       7

<PAGE>

future. We are an early stage company and expect to incur substantial  operating
losses for the foreseeable future as we incur significant operating expenses and
research and development  expenses and make investments,  to enhance our line of
products and services and establish Internet capabilities. We may never generate
sufficient   revenues   to  achieve   profitability.   Even  if  we  do  achieve
profitability,  we may not be able to sustain  or  increase  profitability  on a
quarterly or annual basis in the future.

WE WILL NEED ADDITIONAL FINANCING TO FUND OUR BUSINESS AND THE FAILURE TO OBTAIN
FINANCING WOULD MOST LIKELY RESULT IN CESSATION OF OUR BUSINESS.


        We are dependent upon raising additional capital for working capital and
to finance our future plans for expansion. Based on current market conditions as
of June 29,  2000,  we  currently  have on hand  working  capital to sustain our
business for approximately one month. We further estimate that we will require a
minimum of $6,000,000 to adequately  implement our business plan and sustain and
expand our sales and  marketing  activities  through  December 31, 2000. We have
experienced  negative cash flow from operations from our inception and expect to
experience  significant  negative cash flow from  operations for the foreseeable
future.  We need additional  funds to sustain and expand our sales and marketing
activities and our marketing  arrangements,  particularly if there is a shift in
the type of Internet services that are developed and ultimately receive customer
acceptance.  Adequate funds for these and other purposes on terms  acceptable to
us,  whether  through  additional  equity  financing,  debt  financing  or other
sources,  may not be available when needed or may result in significant dilution
to existing stockholders.

         Failure to obtain  financing  would most likely  result in cessation of
our  business.  Our lack of tangible  assets to pledge has to date  prevented us
from obtaining bank or similar debt financing,  and will probably continue to do
so in the future. In their reports on the audits of our financial statements for
each  of the  years  in  the  two-year  period  ended  December  31,  1999,  our
independent auditors included an explanatory  paragraph in each of their reports
because of the uncertainty that we could continue in business as a going
concern. Any raise of additional capital will dilute all of our stockholders.

OUR COMMON STOCK PRICE MAY BE VOLATILE.


          The market price for our Common Stock is likely to be highly  volatile
and subject to wide fluctuations in response to factors including the following:

         o   actual or anticipated variations in our quarterly operating
             results;

         o   announcements of technological innovations or new products or
             services by us or our competitors;

         o   changes in financial estimates by securities analysts;

         o   conditions or trends in the Internet and/or online commerce
             industries;

         o   changes in the economic performance and/or market valuations of
             other Internet, online commerce or retail companies;

         o   announcements by us or our competitors of significant acquisitions,
             strategic partnerships, joint ventures or capital commitments;

         o   additions or departures of key personnel;

         o   sales of additional Common Stock;

         o   potential litigation.

         The market  prices of the  securities  of  Internet-related  and online
commerce  companies  have been  especially  volatile.  Broad market and industry
factors may adversely affect the market price of our Common Stock, regardless of
our actual operating  performance.  In the past, following periods of volatility
in the market  price of their  stock,  many  companies  have been the subject of
securities  class  action  litigation.  If we were  sued in a  securities  class
action,  we could  incur  substantial  costs  and a  diversion  of  management's

                                       8

<PAGE>

attention and resources and would adversely affect our stock price.

IF WE CANNOT SATISFY NASDAQ'S MAINTENANCE REQUIREMENTS, IT MAY DELIST OUR COMMON
STOCK FROM ITS SMALLCAP  MARKET AND WE MAY NOT HAVE AN ACTIVE  PUBLIC MARKET FOR
OUR COMMON STOCK.  THE ABSENCE OF AN ACTIVE TRADING MARKET WOULD LIKELY MAKE THE
COMMON STOCK AN ILLIQUID INVESTMENT.

         Our common stock is quoted on the Nasdaq SmallCap Market. To continue
to be listed,  we are  required to maintain  net tangible  assets of  $2,000,000
or a market capitalization of $35 million and our common stock  must  maintain a
minimum bid price of $1.00 per share.  We may not be able to continue to satisfy
those  requirements.  If this  occurs,  trading  in the  common  stock  would be
conducted in the  over-the-counter  market in the so-called "pink sheets" or, if
available,  the "OTC Bulletin  Board  Service." As a result,  an investor  would
likely find it significantly more difficult to dispose of, or to obtain accurate
quotations as to the value of, our shares.

         The conversion of our convertible preferred stock may have consequences
that could  cause  Nasdaq to delist  our common  stock.  The  conversion  of our
preferred stock and resale of the common stock acquired upon conversion,  or the
possibility  of the  conversion of our preferred  stock and resale of our common
stock, may depress or inhibit increases in the market price of our common stock.
As a result, the minimum bid price for our common stock may decline below $1.00.
Nasdaq  also may  delist our common  stock if it deems it  necessary  to protect
investors and the public interest.  If Nasdaq determines that the returns on our
convertible  preferred stock are excessive compared with the returns received by
the holders of our common stock, and those excess returns were egregious, Nasdaq
could delist our common stock.


IF OUR  COMMON  STOCK IS  DELISTED,  IT MAY BECOME  SUBJECT TO THE SEC'S  "PENNY
STOCK" RULES AND MORE DIFFICULT TO SELL.

         SEC rules  require  brokers to provide  information  to  purchasers  of
securities  traded at less than $5.00 and not  traded on a  national  securities
exchange or quoted on the Nasdaq Stock  Market.  If our common  stock  becomes a
"penny  stock"  that is not  exempt  from  these  SEC  rules,  these  disclosure
requirements  may have the effect of  reducing  trading  activity  in our common
stock and making it more  difficult for  investors to sell.  The rules require a
broker-dealer to deliver a standardized risk disclosure document prepared by the
SEC that  provides  information  about penny  stocks and the nature and level of
risks in the penny  market.  The broker must also give bid and offer  quotations
and broker and salesperson compensation information to the customer orally or in
writing before or with the confirmation.  The SEC rules also require a broker to
make a  special  written  determination  that  the  penny  stock  is a  suitable
investment for the purchaser and receive the  purchaser's  written  agreement to
the transaction before a transaction in a penny stock.


RISK OF INTERNATIONAL EXPANSION.

         We plan to expand our presence in foreign markets  especially China. We
have  relatively  little  experience in purchasing,  marketing and  distributing
products or  services  for these  markets and may not benefit  from any first to
market advantages.  It will be costly to establish international  facilities and
operations,  promote our brand internationally,  and develop localized Web sites
and  stores  and other  systems.  We may not  succeed  in our  efforts  in these
countries.  If revenues from international  activities do not offset the expense
of establishing  and maintaining  foreign  operations,  our business  prospects,
financial  condition and  operating  results will suffer.  As the  international
online commerce market continues to grow, competition in this market will likely
intensify.

         In addition, governments in foreign jurisdictions may regulate Internet
or other online services in such areas as content,  privacy,  network  security,
encryption  or  distribution.  This may affect our  ability to conduct  business
internationally.


WE FACE RISKS AND  UNCERTAINTIES  WITH RESPECT TO OUR PROPOSED JOINT VENTURES IN

                                       9

<PAGE>

CHINA.

         In March 2000,  Adatom signed an exclusive joint venture agreement with
the CPTNC (China Product Trade Net Center) to form a US-China  marketplace.  The
CPTNC  was  formed  by the  Chinese  government  to enable  the  systematic  and
efficient  distribution of Chinese  manufactured  goods. A second  agreement was
signed in April 2000 between Adatom and YAHIDZ  (Yangling  Agricultural  Hi-Tech
Industrial   Demonstration  Zone)  to  develop  and  implement  an  agricultural
electronic  marketplace to source and sell agricultural  farm machinery,  seeds,
fertilizer,  pesticides and crops. Adatom has also signed a third agreement with
ShenZhen Bay  Industrial,  Education and Research Center (SBIERC) to develop and
facilitate an electronic  marketplace  with China Hi-Tech  Exchange  Network and
China IT Product Purchasing Net for international  e-commerce.  Finally,  in May
2000 the Company  signed a joint  venture  agreement  with China  Federation  of
Industrial  Economics (CFIE) to establish and develop an electronic  marketplace
for a marketing,  sales and distribution  system between China and the U.S. CFIE
is a national  organization  that  oversees and  coordinates  all Chinese  trade
associations.

         Our agreements with the CPTNC, YAHIDZ,  SBIERC and CFIE contemplate the
formation of joint ventures in China.  We may not be successful in  establishing
any of these joint ventures. We may not succeed with any of these joint ventures
or in entering the China market,  and each venture will be subject to all of the
risks attendant to a start-up business as well as those specific to operating in
China. The risks attendant to a start-up  business are similar to those relating
to our  existing  business.  We will be  subject to various  risks  relating  to
operating in China, including:

         o   various new and unfamiliar regulatory requirements;

         o   the risks of being  subject to a different  legal  system in which
             prior court decisions may not have as much  precedential  value as
             in common law countries;

         o   the risk of inadequate or inconsistent enforcement of intellectual
             property rights;

         o   issues relating to currency exchange;

         o   fluctuations in exchange rates and restrictions on repatriation of
             currency;

         o   the risks associated with doing business in a country with a more
             volatile economy;

         o   the effects of possible political and economic changes and disrup-
             tions;

         o   establishment of and change in government policies and regulations
             regarding the use of the internet, including taxation, censorship
             and personal privacy issues;

         o   tariffs and other barriers;

         o   difficulties in staffing and managing foreign operations.

         We also face the risk of diverting  management and other personnel from
our  existing  business  to  development  of  the  joint  ventures.  If  we  are
unsuccessful in addressing these risks and uncertainties,  our business, results
of operations and financial condition will be harmed.


WE DEPEND HEAVILY UPON MARKETING ARRANGEMENTS. WITHOUT THEM, OUR BUSINESS WILL
BE ADVERSELY AFFECTED.


         We rely heavily on certain marketing  arrangements with other companies
that have websites to attract shoppers to purchase our products. We have entered
into  marketing  arrangements  with a number of  existing  organizations  with a
definable  user base.  Our ability to  generate  revenues  from online  commerce
depends, among other things, upon the increased traffic, purchases,  advertising
and sponsorships that we generate through our marketing arrangements.  We cannot

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<PAGE>

be sure that other companies will continue these  relationships  with us, or, if
continued  that they will be on terms  favorable  to us. Our  inability to enter
into new marketing  arrangements or to maintain our existing  arrangements would
have a material adverse effect on us.

WE RELY ON SUPPLIERS FOR OUR RETAIL MERCHANDISE AND SHIPMENTS TO CUSTOMERS. LOSS
OF THESE RELATIONSHIPS COULD HAVE A MATERIAL ADVERSE EFFECT ON OUR BUSINESS.

         Our current  suppliers  may not continue to sell  merchandise  to us on
current  terms.  We may not be able to maintain  our current  arrangements  with
suppliers or be able to establish new or extend current  supplier  relationships
to ensure  acquisition of  merchandise  in a timely and efficient  manner and on
acceptable  commercial terms. Loss of these  relationships could have a material
adverse  effect on us. We also rely on most of our suppliers to process and ship
merchandise  directly to customers and where required to install  merchandise on
our customers premises.  We have limited control over the shipping procedures of
our  suppliers,  and shipments by these  suppliers have at times been subject to
delays.  If the  quality of service  provided  by such  suppliers  falls below a
satisfactory  standard or if our level of returns exceeds our expectations,  our
business will be materially adversely affected.

OUR FUTURE OPERATING RESULTS ARE UNPREDICTABLE AND FLUCTUATIONS IN OUR QUARTERLY
RESULTS MAY CAUSE VOLATILITY IN OUR STOCK VALUATION.


         As a result  of our  limited  operating  history,  it is  difficult  to
accurately  forecast  our net sales and we have  limited  meaningful  historical
financial  data  upon  which to base  planned  operating  expenses.  We base our
current and future expense levels on our operating plans and estimates of future
net sales,  and our expenses are to a large extent  fixed.  Sales and  operating
results are difficult to forecast  because they  generally  depend on the volume
and timing of the orders we receive. As a result, we may be unable to adjust our
spending in a timely manner to compensate for any unexpected  revenue shortfall.
We may also be unable to increase our spending  and expand our  operations  in a
timely  manner to adequately  meet customer  demand to the extent it exceeds our
expectations.  We expect to experience  significant  fluctuations  in our future
quarterly  operating  results  due to a variety  of  factors,  many of which are
outside of our control which include, without limitation:

         o   our ability to attract new customers at  reasonable  cost and at a
             steady  rate,  retain  existing  customers,  or  encourage  repeat
             purchases and maintain customer satisfaction;

         o   decreases in the number of visitors to our Web site or our
             inability to convert visitors to our Web site into customers;

         o   seasonality;

         o   our ability to manage inventory levels and to manage fulfillment
             operations;

         o   our inability to adequately maintain, upgrade and develop our Web
             site, transaction-processing systems or network infrastructure;

         o   the announcement or introduction of new sites, services and
             products by our competitors;

         o   price competition in the industry;

         o   the level of merchandise returns experienced by us;

         o   the level of traffic on our web site;

         o   fluctuations in the amount of consumer spending;

         o   the termination of existing,  or failure to develop new, strategic
             marketing  relationships  pursuant to which we receive exposure to
             traffic on third-party Web sites;

         o   increases in the cost of online or offline advertising;

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<PAGE>

         o   our ability to upgrade and develop our systems and infrastructure
             and attract new personnel in a timely and effective manner or
             retain existing personnel;

         o   the amount and timing of operating costs and capital expenditures
             relating to expansion of our business, operations, and infrastruc-
             ture;

         o   unexpected increases in shipping costs or delivery times,
             particularly during the holiday season;

         o   the  level  of  use  of  the  Internet  and  online  services  and
             increasing  consumer  acceptance  of the Internet and other online
             services  for the  purchase  of  consumer  products  such as those
             offered by us;

         o   technical difficulties, system downtime or Internet brownouts;

         o   changes in gross profit margins or product mix;

         o   effects of acquisitions and other business combinations and related
             integration issues;

         o   failure to maintain good relationships with our business partners
             and suppliers;

         o   government regulations related to use of the Internet for commerce;

         o   general economic conditions and economic conditions specific to the
             Internet, online commerce.

         A number of factors will cause our gross margins to fluctuate in future
periods, including the mix of product sold by us, inventory management,  inbound
and outbound  shipping and handling costs,  the level of product returns and the
level of discount pricing and promotional activity. Any change in one or more of
these  factors  could  materially  and  adversely  affect our gross  margins and
operating  results  in  future  periods.  We  expect  that  we  will  experience
seasonality in our business,  reflecting a combination of seasonal  fluctuations
in Internet usage and traditional  retail seasonality  patterns.  Internet usage
and the rate of Internet  growth may be  expected to decline  during the summer.
Further,  sales in the traditional  retail industry are significantly  higher in
the fourth calendar  quarter of each year than in the preceding  three-quarters.
Due to the foregoing factors, we believe that quarter-to-quarter  comparisons of
our  operating  results  are not a good  indication  of our future  performance.
Additionally  it is likely that in one or more  future  quarters  our  operating
results may fall below the expectations of securities analysts and investors. In
such event,  the trading  price of our common stock would  likely be  materially
adversely affected.

WE MAY NOT BE ABLE TO EFFECTIVELY MANAGE THE GROWTH OF OUR BUSINESS.

       Our ability to successfully offer products and services and implement our
business plan in a rapidly  evolving market  requires an effective  planning and
management process. We continue to increase the scope of our operations and have
grown the headcount substantially. At December 31, 1998, Adatom had a total of 7
employees full and part time combined; at December 31, 1999, we had a
total of 43 employees full and part time combined; and at March 21, 2000, we had
a total of 60 employees full and part time combined. This growth has placed, and
our  anticipated  future  operations  will  continue  to place,  a strain on our
management,  information  systems and  resources.  As a result,  during 2000, we
intend to increase our headcount and to install new Enterprise Resource Planning
systems with new  Accounting  and  Financial  Reporting  Systems.  We anticipate
expanding our financial and management  information  systems to accommodate  new
data.  If we fail to  successfully  implement  and  integrate  our new financial
reporting and management  information systems with our existing systems or if we
are not able to expand these systems to accommodate our growth,  we may not have
adequate,  accurate or timely  financial  information.  Our failure to have such
information  would  hinder  our  ability to manage our  business  and  operating
results. If we grow rapidly, we will face additional challenges in upgrading and
maintaining  our  financial  and reporting  systems.  A failure to  successfully
implement and integrate  these systems would adversely  affect our business.  We
expect that we

                                       12

<PAGE>

will need to continue to improve  our  financial  and  managerial controls and
reporting  systems and  procedures.  In addition,  we will need to continue  to
expand,  train and  manage  our  already  growing  employee  base. Furthermore,
we expect that we will be required to manage multiple relationships with various
vendors and other third parties. To manage the expected growth of our operations
and  personnel,  we will be  required to improve  existing  and implement  new
transaction-processing,   operational  and  financial  systems, procedures and
controls. Further, we will be required to maintain and expand our relationships
with various merchandise manufacturers, distributors, Internet and other  online
service  providers  and  other  third  parties  necessary  to our business.  If
we are unable to manage growth  effectively,  our business will be materially
adversely affected.

IF WE EXPERIENCE PROBLEMS WITH OUR THIRD PARTY SHIPPING SERVICES,  WE COULD LOSE
CUSTOMERS.


         We  rely  upon  third-party   carriers,   primarily  UPS,  for  product
shipments,  including  shipments  to and from our  warehouse.  We are  therefore
subject  to  the  risks,   including  employee  strikes  and  inclement  weather
associated with these carriers' ability to provide delivery services to meet our
shipping needs. In addition,  failure to deliver  products to our customers in a
timely manner would damage our reputation and brand identity.

THE LOSS OF KEY PERSONNEL COULD HAVE A MATERIAL ADVERSE EFFECT ON US.


         Our  performance  will  be  substantially  dependent  on the  continued
services and on the performance of our senior management,  particularly  Richard
Barton,  President,  Chief  Executive  Officer,  and Chairman of the Board,  and
Sridhar Jagannathan,  Chief Technical Officer and Executive Vice President.  Two
of our senior  management  team joined us during the last half of 1999. They are
the Controller and the Vice President of Operations.  Our future success depends
on these  officers  effectively  working  together with our original  management
team.  Other than the President,  none of our officers or key employees is bound
by an employment  agreement for any specific term. Our relationships  with these
officers  and key  employees  are at will.  We do not have any "key person" life
insurance policies covering any of our employees. Our performance depends on our
ability to retain and motivate our officers and key  employees.  The loss of the
services of any of our executive  officers or other key  employees  could have a
material adverse effect on us. Our future success also depends on our ability to
identify,  attract,  hire,  train,  retain and  motivate  other  highly  skilled
officers and  technical,  managerial,  editorial,  merchandising,  marketing and
customer service  personnel.  Competition for such personnel is intense,  and we
may not be able to  successfully  attract,  assimilate  or  retain  sufficiently
qualified personnel. This inability could have a material adverse effect on us.

WE MAY BE UNABLE TO PROTECT OUR TRADEMARKS AND PROPRIETARY  RIGHTS,  WHICH WOULD
HAVE A MATERIAL ADVERSE EFFECT ON OUR BUSINESS.


         Our  performance  and ability to compete are dependent to a significant
degree on our  proprietary  technology.  We  regard  our  copyrighted  material,
service marks,  trademarks,  trade secrets, and similar intellectual property as
critical to our success,  and rely on trademark and copyright  law, trade secret
protection and  confidentiality  and/or license  agreements  with our employees,
customers,  partners and others to protect our proprietary  rights.  We have the
registered  trademarks "Adatom" and "Discovering New Shopping Dimensions" in the
United States and have a trademark application pending for the mark "Adatom Home
Dimensions."  We  cannot  be sure  that we  will be able to  secure  significant
protection for these  trademarks.  It is possible that our competitors or others
will  adopt  product  or  service  names  similar  to  "Adatom"  and  our  other
trademarks,  thereby  impeding our ability to build brand  identity and possibly
leading to  customer  confusion.  We  generally  have  entered  into  agreements
containing  confidentiality and non-disclosure provisions with our employees and
consultants and limit access to and distribution of our software,  documentation
and other proprietary information.  We cannot be sure that the steps taken by us
will prevent  misappropriation of our technology or that agreements entered into
for that purpose will be enforceable.  Notwithstanding  the precautions taken by
us, it might be possible for a third party to copy or  otherwise  obtain and use
our  software  or other  proprietary  information  without  authorization  or to

                                       13

<PAGE>

develop  similar  software  independently.  Policing  unauthorized  use  of  our
technology is difficult,  particularly because the global nature of the Internet
makes it difficult to control the ultimate  destination  or security of software
or other data  transmitted.  The laws of other countries may afford us little or
no effective  protection  of our  intellectual  property.  Effective  trademark,
service  mark,  copyright  and trade secret  protection  may not be available in
every country in which our products and services are made available  online.  In
the  future,  we may also need to file  lawsuits  to  enforce  our  intellectual
property rights, protect our trade secrets, and determine the validity and scope
of the proprietary  rights of others.  Such  litigation,  whether  successful or
unsuccessful,  could result in  substantial  costs and  diversion of  resources,
which could have a material  adverse  effect on us. We also rely on a variety of
technology  that is licensed  from third  parties,  including  our  database and
Internet  server  software,  which  is  used  in our web  site  to  perform  key
functions.  These  third  party  technology  licenses  may  not  continue  to be
available to us on commercially  reasonable  terms.  Our loss of or inability to
maintain or obtain upgrades to any of these technology  licenses could result in
delays in completing our proprietary software  enhancements and new developments
until  equivalent  technology  could be  identified,  licensed or developed  and
integrated. Any such delays would have a material adverse effect on us.

PROTECTION OF DOMAIN NAME IS UNCERTAIN.


         We  currently  hold  various  Web domain  names  relating to our brand,
including  the  "ADATOM.com"  domain  name.   Governmental  agencies  and  their
designees  generally  regulate the  acquisition and maintenance of domain names.
For example, in the United States, the National Science Foundation has appointed
Network  Solutions,  Inc. as the  current  exclusive  registrar  for the ".com",
".net" and ".org" generic top-level  domains.  The regulation of domain names in
the United States and in foreign countries is subject to change. Such changes in
the United  States are  presently  expected  to  include a  transition  from the
current  system to a system that is controlled by a non-profit  corporation  and
the creation of additional  top-level  domains.  Governing  bodies may establish
additional  top-level  domains,  appoint  additional  domain name  registrars or
modify the requirements for holding domain names. As a result,  we may be unable
to  acquire or  maintain  relevant  domain  names in all  countries  in which we
conduct business.  Furthermore,  the relationship between regulations  governing
domain names and laws protecting  trademarks and similar  proprietary  rights is
unclear.  Therefore,  we may be unable to prevent third  parties from  acquiring
domain names that are similar to, infringe upon or otherwise  decrease the value
of our trademarks and other proprietary rights.

WE  MAY  EXPERIENCE  CAPACITY  CONSTRAINTS  DUE TO OUR  RELIANCE  ON  INTERNALLY
DEVELOPED TRANSACTION-PROCESSING SYSTEMS.


         If we suffer any system interruptions that result in the unavailability
of our store on the  Internet  or reduced  order  fulfillment  capability,  such
interruptions  would reduce the volume of goods sold and the  attractiveness  of
our product offerings. We have experienced periodic system interruptions,  which
we  believe  will  continue  to  occur  from  time  to  time.  The  satisfactory
performance,  reliability  and  availability  of  our  store  on  the  Internet,
transaction-processing  systems and network  infrastructure  are critical to our
reputation and our ability to attract and retain customers and maintain adequate
customer service levels.  Our revenues depend on the number of visitors who shop
at our store on the Internet and the volume of orders we fulfill.  There will be
a significant need to upgrade the capacity of our store on the Internet in order
to handle  thousands of simultaneous  shoppers.  Our inability to add additional
software and hardware or to develop and upgrade further our existing technology,
transaction-processing   systems  or  network   infrastructure   to  accommodate
increased traffic on our store on the Internet or increased sales volume through
our  transaction-processing  systems may cause unanticipated system disruptions,
slower  response times,  degradation in levels of customer  service and impaired
quality  and speed of order  fulfillment,  any of which  could  have a  material
adverse effect on us.

OUR  BUSINESS  MAY SUFFER IF OUR SYSTEMS  FAIL OR IF THE SYSTEMS OF OUR BUSINESS
PARTNERS FAIL.

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<PAGE>


         We presently have limited redundant systems.  We do not have a complete
disaster  recovery plan and carry  limited  business  interruption  insurance to
compensate us for losses that may occur.  Despite our  implementation of network
security measures,  our servers are vulnerable to computer viruses,  physical or
electronic break-ins and similar disruptions, which could lead to interruptions,
delays, loss of data or the inability to accept and fulfill customer orders. Our
ability to  successfully  receive  and fulfill  orders and provide  high-quality
customer service largely depends on the efficient and uninterrupted operation of
our computer and communications hardware systems. Our systems and operations are
vulnerable   to  damage  or   interruption   from  fire,   flood,   power  loss,
telecommunications  failure,  break-ins,   earthquake  and  similar  events.  In
addition,  any  disruptions  of those  web  sites  or at the web  sites of other
companies  where we market  goods or have a website  link  could have a material
adverse effect on us and the volume of sales generated. The occurrence of any of
the foregoing risks could have a material adverse effect on us.

IF WE ARE NOT ABLE TO SUSTAIN  RAPID  TECHNOLOGICAL  CHANGES,  OUR  BUSINESS MAY
SUFFER.


         We may not successfully  use new technologies  effectively or adapt our
proprietary   technology   and   transaction-processing   systems  to   customer
requirements or emerging  industry  standards.  Our failure to adapt in a timely
manner for  technical,  legal,  financial or other reasons,  to changing  market
conditions or customer requirements, could have a material adverse effect on us.
To  remain   competitive,   we  must   continue   to  enhance  and  improve  the
responsiveness,  functionality  and features of our online stores.  The Internet
and the  online  commerce  industry  are  characterized  by rapid  technological
change, changes in user and customer requirements and preferences,  frequent new
product and service  introductions  embodying new technologies and the emergence
of new industry  standards and practices that could render our existing store on
the Internet and proprietary  technology and systems obsolete.  Our success will
depend,  in part, on our ability to license leading  technologies  useful in our
business,  enhance our existing  services,  develop new services and  technology
that address the increasingly  sophisticated and varied needs of our prospective
customers, and respond to technological advances and emerging industry standards
and practices on a cost-effective and timely basis.

YEAR 2000 UPDATE.


         Through  the first six months of the  calendar  year 2000,  we have not
experienced  any  significant  problems  associated  with the Year  2000  issue.
Although it appears that the Year 2000 issue will not have a significant adverse
affect on us, we continue to monitor the Year 2000  compliance  of our  internal
systems. Undetected errors in our internal systems that may be discovered in the
future could have a material adverse affect on our business,  operating  results
or financial condition.

OUR BUSINESS STRATEGY REQUIRES CONTINUED GROWTH OF ONLINE COMMERCE. IF ON-LINE
COMMERCE DOES NOT CONTINUE TO GROW, OUR BUSINESS COULD BE MATERIALLY ADVERSELY
AFFECTED.


         Our future revenues and any future profits are substantially  dependent
upon the widespread  acceptance and use of the Internet and online services as a
significant  medium of commerce  by  consumers.  Rapid  growth in the use of and
interest in the Internet and online services is a recent phenomenon,  and we can
not be  sure  that  acceptance  and  use  will  continue  to  develop  or that a
sufficiently  broad base of  consumers  will adopt,  and  continue  to use,  the
Internet and online  services as a medium of commerce.  We rely on consumers who
have historically  used traditional  means of commerce to purchase  merchandise.
For us to be successful,  these  consumers must accept and utilize novel ways of
conducting  business  and  exchanging  information.  Moreover,  critical  issues
concerning the commercial use of the Internet, such as ease of access, security,
privacy,  reliability,  cost and quality of service,  remain  unresolved and may
affect the growth of Internet use or the  attractiveness of conducting  commerce
online.  In addition,  the Internet and online services may not be accepted as a
viable   commercial   marketplace  for  reasons  relating  to  the  adequacy  of
technology.  To the extent that the  Internet  and online  services  continue to
experience significant growth, we can not be sure that the infrastructure of the

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<PAGE>

Internet  and online  services  will prove  adequate to support  increased  user
demands.  Difficulties with the telecommunications  used to support the Internet
or online  services  also could result in slower  response  times and  adversely
affect usage of the Internet.

OUR MARKETS ARE HIGHLY COMPETITIVE.


         The online  commerce  market is new,  rapidly  evolving  and  intensely
competitive. We expect competition to intensify in the future. Barriers to entry
are  minimal,  and  current  and new  competitors  can launch new Web sites at a
relatively low cost. We currently or potentially compete with a variety of other
companies, including:

         o   major "brick and mortar" retailers such as Macys, J.C. Penney's,
             Nordstrom's, and Target;

         o   online efforts of these traditional retailers, including the online
             stores operated by Macy, J. C. Penny, Toys R Us, and Wal-Mart:

         o   catalog retailers;

         o   vendors or manufacturers that currently sell certain of their
             products directly online, such as Mattel;

         o   other online retailers such as Amazon.com, Taydo.com, Furniture.
             com, CDnow, Beyond.com and Reel.com;

         o   on line stores that have a presence on Internet portals and online
             service providers that feature shopping services, such as AOL,
             Yahoo!, Excite and Lycos;

         o   various online retailers.

         Many of our current and potential  traditional  store-based  and online
competitors  have longer  operating  histories,  larger  customer or user bases,
greater brand recognition and  significantly  greater  financial,  marketing and
other  resources  than us. Many of these current and potential  competitors  can
devote  substantially more resources to Web site and systems development than we
can. In addition,  online retailers may be acquired by, receive investments from
or enter into other commercial  relationships with larger,  well-established and
well-financed  companies  as use of  the  Internet  and  other  online  services
increases.  Many  of our  competitors  may be able to  secure  merchandise  from
manufacturers on more favorable terms,  fulfill customer orders more efficiently
and adopt more aggressive pricing or inventory availability policies, and devote
greater resources to marketing than we can.  Traditional  store-based  retailers
also enable  customers to see and feel products in a manner that is not possible
over the  Internet.  Our online  competitors  are able to use the  Internet as a
marketing medium to reach significant numbers of potential  customers.  Finally,
new  technologies  and the  expansion  of existing  technologies,  such as price
comparison  programs that select specific titles from a variety of Web sites may
direct  customers  to other  online  retailers,  and may  increase  competition.
Increased  competition may result in reduced operating  margins,  loss of market
share and a diminished  brand  franchise.  New technologies and the expansion of
existing technologies may increase the competitive pressures on us.

WE MAY ENTER NEW BUSINESS CATEGORIES.


         We may choose to expand our operations by developing new departments or
product  categories,  promoting new or complementary  products or sales formats,
expanding  the breadth and depth of products and  services  offered or expanding
our market presence through  relationships with third parties.  In addition,  we
may pursue the  acquisition  of new or  complementary  businesses,  products  or
technologies.  We may not be successful in our efforts to expand our operations,
and potential  customers may not react favorably to these efforts.  Furthermore,
any new department or product  category that is launched by us but not favorably
received by consumers could damage our brand or reputation.  An expansion of our
business in this manner  would also  require  significant  additional  expenses,
expose us to additional inventory risk and development, operations and editorial

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<PAGE>

resources and would strain our management,  financial and operational  resources
and subject us to increased inventory risk.

WE FACE FULFILLMENT OPERATIONS RISKS.


         Our  success  depends on our ability to rapidly  scale our  fulfillment
operations in order to  accommodate a significant  increase in customer  orders.
Our current fulfillment  operations are not adequate to accommodate  significant
increases in customer demand that may occur during the fourth  calendar  quarter
of 2000. We must also be able to rapidly scale our  fulfillment  operations  and
information systems to accommodate  significant  increases in demand,  which may
require us to automate tasks that are currently performed manually. If we do not
successfully  scale our fulfillment  operations to accommodate  demand generally
and, in particular,  increased demand during the fourth calendar quarter of each
year, due to the seasonal nature of our business, our business will be adversely
affected.

OUR BUSINESS MAY BE MATERIALLY  ADVERSELY  AFFECTED IF THE SECURITY  MEASURES WE
HAVE IMPLEMENTED TO PROTECT CONFIDENTIAL INFORMATION PROVE TO BE INADEQUATE.


         Advances  in computer  capabilities,  new  discoveries  in the field of
cryptography,  or other developments may result in a compromise or breach of the
algorithms used by us to protect  customer  transaction  data. Any compromise of
our security  could have a material  adverse effect on our reputation and us. We
rely on encryption and authentication  technology licensed from third parties to
provide the security and authentication  necessary to effect secure transmission
of confidential  information,  such as customer credit card numbers. A party who
is able to circumvent  our security  measures could  misappropriate  proprietary
information or cause interruptions in our operations.  Furthermore,  our servers
may be vulnerable  to computer  viruses,  physical or  electronic  break-ins and
similar disruptions. We may be required to expend significant additional capital
and other  resources to protect  against such security  breaches or to alleviate
problems caused by such breaches.  Our business may be adversely affected if our
security  measures do not prevent security breaches and we cannot assure that we
can prevent all security breaches.


CREDIT CARD FRAUD.

         During  1999 we  suffered  losses  of less  than  $4,000 as a result of
orders  placed  with  fraudulent  credit  card data even  though the  associated
financial  institution  approved payment of the orders. From January through May
2000,   fraudulent  orders  approximated   $8,000.  Under  current  credit  card
practices,  a merchant is liable for fraudulent credit card transactions  where,
as is the case with the transactions we process, that merchant does not obtain a
cardholder's  signature.  A failure to adequately control fraudulent credit card
transactions would adversely affect our business.

GROWING  CONCERNS  ABOUT THE USE OF "COOKIES" AND DATA  COLLECTION MAY LIMIT OUR
ABILITY TO DEVELOP USER PROFILES.


         Our current technology uses small files of information,  commonly known
as "cookies", on a user's hard drive to collect information about our customers'
movements  through our Website.  Most  Internet  browsers  allow users to modify
their  browsers  settings  to prevent  cookies  from being  stored on their hard
drive, and small minorities of users are currently  choosing to do so. Users can
also  delete  cookies  from  their  hard  drive  at  any  time.   Some  Internet
commentators  and privacy  advocates have suggested  limiting or eliminating the
use of cookies. The reduction or limitation in the use of cookies could:

         o   reduce the effectiveness of our technology to gather data on our
             customers;

         o   require us to switch to other potentially less effective technology
             in order to gather demographic or behavioral information; and

                                       17

<PAGE>

         o   require  us  to  expend  financial  and  technological  resources,
             originally  allocated to other  purposes,  to create  alternatives
             that might be unsuccessful.


WE MAY BECOME SUBJECT TO BURDENSOME GOVERNMENT REGULATION.

         Due to the  increasing  popularity  and use of the  Internet  and other
online  services,  it is possible that a number of laws and  regulations  may be
adopted  with  respect to the  Internet  covering  issues such as user  privacy,
pricing, content, copyrights, distribution and quality of products and services.
We  are  not  currently  subject  to  regulation  by  any  domestic  or  foreign
governmental agency, other than regulations  applicable to businesses generally,
and laws or regulations  directly  applicable to access to online commerce.  The
adoption of any additional  laws or  regulations  may decrease the growth of the
Internet or other online services, which could, in turn, decrease the demand for
our products and services and increase our cost of doing business,  or otherwise
have a  material  adverse  effect  on us.  Moreover,  the  applicability  to the
Internet and other  online  services of existing  laws in various  jurisdictions
governing issues such as property ownership,  sales and other taxes and personal
privacy is uncertain and may take years to resolve. In addition,  as our service
is available over the Internet in multiple states and foreign countries,  and as
we sell to numerous  consumers  residing  in such states and foreign  countries,
such jurisdictions may claim that we are required to qualify to do business as a
foreign  corporation in each such state and foreign country. We could be subject
to taxes and  penalties  for  failure to qualify as a foreign  corporation  in a
jurisdiction  where  we are  required  to do so.  Any such  new  legislation  or
regulation,  the application of laws and regulations  from  jurisdictions  whose
laws do not currently apply to our business, or the application of existing laws
and  regulations to the Internet and other online services could have a material
adverse effect on us.

         Congress has enacted the Children's  Online  Privacy  Protection Act of
1998  (COPPA)  and the Federal  Trade  Commission  ("FTC")  has issued  rules to
implement  COPPA.  The main goal of COPPA and the rule is to protect the privacy
of children using the Internet.  Under the FTC's rules,  certain  commercial Web
sites must obtain  parental  consent  before  collecting,  using,  or disclosing
personal  information  from  children  under 13. The  statute  and rule apply to
commercial  websites and online services  directed to, or that knowingly collect
information  from,  children  under 13. To inform  parents of their  information
practices, these sites are required to provide notice on the site and a separate
notification to parents about their policies with respect to the collection, use
and  disclosure  of  children's  personal  information.  With certain  statutory
exceptions,  sites will also have to obtain "verifiable parental consent" before
collecting,  using or disclosing  personal  information from children.  Websites
have six months  from the rule's  April 21,  2000  effective  date to comply.  A
website  operator  must  post a clear  and  prominent  link to a  notice  of its
information  practices  on  its  home  page  and at  each  area  where  personal
information  is  collected  from  children.  The notice  must state the name and
contact  information  of  all  operators,  the  types  of  personal  information
collected  from  children,  how such personal  information  is used, and whether
personal  information is disclosed to third parties.  The notice also must state
that the operator is prohibited  from  conditioning a child's  participation  in
activity on the child's disclosing more personal  information than is reasonably
necessary.  In  addition,  the notice  must state that the parent can review and
have  deleted the child's  personal  information,  and refuse to permit  further
collection or use of the child's information. The COPPA regulations could reduce
our ability to engage in direct marketing.  The cost to the Company of complying
with COPPA is not known and it is not clear what  impact  the  regulations  will
have on the Company.

         In addition, governments in foreign jurisdictions may regulate Internet
or other online services in such areas as content,  privacy,  network  security,
encryption  or  distribution.  This may affect our  ability to conduct  business
internationally.  For  example,  the  European  Union  recently  enacted its own
privacy regulations.  The European Union Directive on the Protection of Personal
Data, which became  effective in October 1998,  fosters  electronic  commerce by
establishing  a stable  framework to ensure both a high level of protection  for
private  individuals  and the free movement of personal data within the European
Union. The EU and the U.S.  Department of Commerce are currently  negotiating an
agreement under which the privacy policies of American  businesses may be deemed
to be  adequate  under the EU  Directive.  Until  such time as an  agreement  is
reached,  the EU has voluntarily agreed to a moratorium on enforcement of the EU
Directive against U.S.

                                       18

<PAGE>

businesses. The European legislation and its adoption via any agreement could
adversely  affect our ability to expand our sales efforts to Europe by limiting
how information about us can be sent over the Internet in the EU and limiting
our efforts to collect information from European users.


WE MAY BE SUBJECT TO SALES AND OTHER TAXES.

         We do not  currently  collect sales or other similar taxes for physical
shipments  of goods into  states  other than  California.  However,  one or more
local,  state or foreign  jurisdictions  may seek to impose sales tax collection
obligations on us. In addition,  any new operation in states outside  California
could subject our shipments in such states to state sales taxes under current or
future laws. If one or more states or any foreign country  successfully  asserts
that we should  collect  sales or other  taxes on the sale of our  products,  it
could adversely affect our business.

WE MAY BE LIABLE FOR INFORMATION RETRIEVED FROM THE INTERNET.


         Due to the fact  that  material  may be  downloaded  from web sites and
subsequently  distributed  to others,  there is a potential  that claims will be
made against us for  negligence,  copyright or trademark  infringement  or other
theories  based on the nature and  content of such  material.  Although we carry
general  liability  insurance,  our insurance may not cover potential  claims of
this type or may not be  adequate  to cover all costs  incurred  in  defense  of
potential  claims or to indemnify us for all liability that may be imposed.  Any
costs or imposition  of liability  that is not covered by insurance or in excess
of insurance coverage could have a material adverse effect on us.

INTELLECTUAL  PROPERTY CLAIMS AGAINST US CAN BE COSTLY AND RESULT IN THE LOSS OF
SIGNIFICANT RIGHTS.


         Other  parties may assert  infringement  or unfair  competition  claims
against us. We cannot  predict  whether  third  parties  will  assert  claims of
infringement  against us, or whether any future  assertions or prosecutions will
adversely  affect  our  business.  If we are forced to defend  against  any such
claims,  whether they are with or without merit or are  determined in our favor,
then we may face  costly  litigation,  diversion  of  technical  and  management
personnel,  or product  shipment delays.  As a result of such a dispute,  we may
have to develop  non-infringing  technology  or enter into  royalty or licensing
agreements.   Such  royalty  or  licensing  agreements,   if  required,  may  be
unavailable on terms acceptable to us, or at all. If there is a successful claim
of product infringement  against us and we are unable to develop  non-infringing
technology or license the infringed or similar  technology on a timely basis, it
could adversely affect our business.

OUR  PRINCIPAL  STOCKHOLDERS,  EXECUTIVE  OFFICERS AND  DIRECTORS  COULD CONTROL
STOCKHOLDER VOTES AND OUR MANAGEMENT AND AFFAIRS.


         Our executive officers,  directors and 5% or greater stockholders,  and
their respective  affiliates,  in the aggregate,  own approximately 52.3% of our
outstanding  common stock.  As a result,  they could act together to control all
matters  submitted  to  stockholders  for approval  (including  the election and
removal  of  directors  and  any  merger,   consolidation  or  sale  of  all  or
substantially all of our assets).  Accordingly,  such concentration of ownership
may delay, defer or prevent a change in control, impede a merger, consolidation,
takeover or other  business  combination  involving us or discourage a potential
acquirer from making a tender offer or otherwise attempting to obtain control of
us.  This  could,  in turn,  have an adverse  effect on the market  price of our
common stock.


ADDITIONAL FINANCING FOR OUR OPERATIONS COULD ADVERSELY AFFECT HOLDERS OF OUR
COMMON STOCK.

We may issue common stock or debt or equity  securities  convertible into shares
of common  stock to obtain  additional  financing if  required.  Any  additional
financing may result in  substantial  dilution to current  holders of our common
stock.

                                       19

<PAGE>

CONVERSION  OF OUR PREFERRED  STOCK,  EXERCISE OF OUR  OUTSTANDING  WARRANTS AND
OPTIONS AND SUBSEQUENT PUBLIC SALE OF OUR COMMON STOCK WHILE ITS MARKET PRICE IS
DECLINING MAY RESULT IN FURTHER DECREASES IN ITS PRICE.

         As of June 29,  2000,  we had  outstanding  1,100  shares of  Preferred
Stock. Each share of Preferred Stock has a stated value of $1,000 per share and
is  convertible  into  common  stock at a  conversion  price equal to 85% of the
average of the two lowest  closing bid prices of the common  stock on the Nasdaq
SmallCap  Market  over the ten trading  days  preceding  the date of  conversion
("Market  Price")  subject to a maximum  conversion  price of 115% of the Market
Price on the issue  date of June 22,  2000,  or $2.03.  The  number of shares of
common stock that may be acquired upon  conversion is determined by dividing the
stated value of the number of shares of  Preferred  Stock to be converted by the
conversion price. Also, certain additional amounts calculated on the basis of 6%
of the stated value from June 22, 2000,  the issue date of the Preferred  Stock,
to the date of  conversion  would also be converted  into common stock using the
same formula.

         Since  there is no minimum  conversion  price,  the number of shares of
common stock that holders of preferred stock may acquire upon  conversion  would
simply continue to increase if the stock price  declines.  Since upon conversion
holders of Preferred  Stock acquire  common stock for at least a 15% discount to
the market price, they have an incentive to sell these shares of common stock at
market price either concurrently with, or shortly after, conversion, in order to
profit  from  the  difference  between  the  market  price  and  the  discounted
conversion  price. The holders of the preferred stock also could engage in short
sales of our common stock,  after delivering a notice of conversion to us, which
could  contribute  to a decline in the market price of the common stock and give
them the  opportunity  to profit  from that  decrease  by  covering  their short
position with shares acquired upon conversion for at least a 15% discount to the
prevailing  market price.  The conversion of the preferred  stock and subsequent
sale of a large number of shares of common stock acquired upon conversion during
periods when the market price of the common stock  declines,  or the possibility
of such conversions and sales, may exacerbate the decline or impede increases in
the market price of the common stock.


         In addition,  we have other  warrants and stock options  exercisable at
various prices for a total of,  respectively,  5,362,902 and 1,006,050 shares of
common stock.


OTHER ISSUANCES OF PREFERRED STOCK COULD  ADVERSELY  AFFECT EXISTING  HOLDERS OF
OUR COMMON STOCK.

Under our  certificate of  incorporation,  our Board of Directors  may,  without
further  stockholder  approval,  issue up to an additional  4,998,900  shares of
preferred stock with dividend,  liquidation,  conversion, voting or other rights
that could  adversely  affect the voting power or other rights of the holders of
common  stock.  We could  use new  classes  of  preferred  stock as a method  of
discouraging,  delaying or  preventing  a change in persons  that control us. In
particular,  the terms of the  preferred  stock could  effectively  restrict our
ability to consummate a merger, reorganization, sale of all or substantially all
of our assets,  liquidation or other extraordinary corporate transaction without
the approval of the holders of the preferred stock. We could also create a class
of  preferred  stock  with  rights  and  preferences  similar  to  those  of our
outstanding  convertible  preferred  stock,  which could  result in  substantial
dilution to holders of our common stock or adversely affect its market price.


CONVERSION  OF  OUR  OUTSTANDING   PREFERRED  STOCK  AND  THE  EXERCISE  OF  OUR
OUTSTANDING  WARRANTS AND STOCK OPTIONS AND SUBSEQUENT PUBLIC SALE OF OUR COMMON
STOCK WILL RESULT IN SUBSTANTIAL DILUTION TO EXISTING STOCKHOLDERS.

Existing  stockholders will experience  substantial dilution in their percentage
ownership of our common stock if the  preferred  stock is converted and warrants
and stock options are exercised.

                                       20

<PAGE>

                                 USE OF PROCEEDS

         All of the shares of common stock offered  pursuant to this  prospectus
are  being  offered  by  the  selling   securityholders  listed  under  "Selling
Securityholders." We will not receive any proceeds from sales of common stock by
the selling securityholders. The shares offered hereby include an aggregate of
1,402,500 shares issuable upon exercise of outstanding warrants held by the four
holders of Preferred Stock and three  additional  securityholders  named in this
prospectus.  We will receive  proceeds from any exercise of these warrants.  The
proceeds,  if any,  will be added to our working  capital and be  available  for
general corporate purposes.


                             SELLING SECURITYHOLDERS

         The  Preferred  Stock  and  the  warrants  were  sold  to  the  selling
securityholders in several separate  transactions exempt from registration under
the Securities Act, as follows:

         o   We issued 1,100 shares of Preferred Stock at $1,000 per share to
             four investors in a private placement consummated in June 2000.

         o   The Company  also  issued  warrants  for 275,000  shares of common
             stock to the four  purchasers of the Preferred  Stock and warrants
             for  27,500  common   shares  to  the  placement   agent  in  that
             transaction

         o   In March  2000,  the  Company  issued a warrant to  purchase up to
             600,000  shares of common  stock to  Richard  Seifert at $2.25 per
             share,  for consulting  services.  The warrant expires on March 1,
             2004. Mr. Seifert will receive warrants for an additional  600,000
             shares of common  stock at the same price if the trading  price of
             the Company's stock exceeds $9.10 for 30 days.

         o   In May 2000,  after receiving  stockholder  approval,  the Company
             issued a warrant to purchase 500,000 shares of common stock to Dr.
             Victor W. Nee.  The  exercise  price of the  warrant is $4.375 per
             share.  The warrant  expires on March 31,  2004.  Dr. Nee assisted
             with the  negotiation  of a joint  venture  agreement  between the
             Company and an entity in the People's Republic of China.  Warrants
             are issuable to Dr. Nee for up to an additional  4,500,000  shares
             of   common   stock  if  and  when   various   investment   and/or
             profitability  benchmarks are met for the China joint venture.  On
             May 25,  2000,  the  Company's  stockholders  elected Dr. Nee as a
             director of the Company.

         As part of the foregoing transactions, we agreed to register the shares
being offered by this Prospectus.

         The  following  table sets forth  information  as of June 29, 2000 with
respect to the selling  securityholders  and the respective  number of shares of
common stock beneficially owned by each selling securityholder, all of which are
offered  pursuant to this  prospectus.  For purposes of computing the number and
percentage of shares beneficially owned by a selling  securityholder on June 29,
2000, any shares which such person has the right to acquire within 60 days after
such date are deemed to be  outstanding,  but those  shares are not deemed to be
outstanding  for the purpose of computing the percentage  ownership of any other
selling securityholder:

<TABLE>
<CAPTION>

                                                                           Shares Owned
                                     Shares Being      Percent Owned       Upon Completion   Percent Owned
Name and Address                     Offered           Before Offering     Of Offering       After Offering
-----------------------------------------------------------------------------------------------------------
<S>                                           <C>             <C>                 <C>              <C>

Alborz Select Opportunities
   Fund(1)                                812,500           4.8%                0                0%
Yasser Moustafa(2)                        437,500           2.6%                0                0%
Robert DelGuercio(3)                       62,500            .39%               0                0%
Pietro Gattini(4)                          62,500            .39%               0                0%
Richard Seifert(5)                        600,000           3.6%                0                0%
Dr. Victor W. Nee(6)                      500,000           3.0%                0                0%
Astor Capital, Inc.(7)                     27,500            .17%               0                0%

__________________

                                       21

<PAGE>

(1)      Consists of (a) 650,000 common shares  issuable upon  conversion of 650
         shares of Preferred Stock based on the aggregate  stated value of these
         shares of $650,000 divided by an assumed conversion price of $1.00; (b)
         warrants to purchase  81,250  shares of our common stock at an exercise
         price of $2.295 per share, which are immediately exercisable and expire
         on June 22,  2005;  and (c) warrants to purchase  81,250  shares of our
         common stock at an exercise  price of $2.119 per share,  which warrants
         are immediately exercisable and expire on June 22, 2005.

(2)      Consists of (a) 350,000 common shares  issuable upon  conversion of 350
         shares of Preferred Stock based on the aggregate  stated value of these
         shares of $350,000 divided by an assumed conversion price of $1.00; (b)
         warrants to purchase  43,750  shares of our common stock at an exercise
         price of $2.295 per share, which are immediately exercisable and expire
         on June 22,  2005;  and (c) warrants to purchase  43,750  shares of our
         common stock at an exercise  price of $2.119 per share,  which warrants
         are immediately exercisable and expire on June 22, 2005.

(3)      Consists of (a) 50,000  common shares  issuable  upon  conversion of 50
         shares of Preferred Stock based on the aggregate  stated value of these
         shares of $50,000 divided by an assumed  conversion price of $1.00; (b)
         warrants to purchase  6,250  shares of our common  stock at an exercise
         price of $2.295 per share, which are immediately exercisable and expire
         on June 22,  2005;  and (c)  warrants to purchase  6,250  shares of our
         common stock at an exercise  price of $2.119 per share,  which warrants
         are immediately exercisable and expire on June 22, 2005.

(4)      Consists of (a) 50,000  common shares  issuable  upon  conversion of 50
         shares of Preferred Stock based on the aggregate  stated value of these
         shares of $50,000 divided by an assumed  conversion price of $1.00; (b)
         warrants to purchase  6,250  shares of our common  stock at an exercise
         price of $2.295 per share, which are immediately exercisable and expire
         on June 22,  2005;  and (c)  warrants to purchase  6,250  shares of our
         common stock at an exercise  price of $2.119 per share,  which warrants
         are immediately exercisable and expire on June 22, 2005.

(5)      Consists of a warrant to purchase 600,000 shares of our common stock at
         an exercise price of $2.25 per share. The warrant expires on April 4,
         2003.

(6)      Consists of a warrant to purchase 500,000 shares of our common stock at
         an exercise price of $4.375 per share. The warrant expires on March 31,
         2004.

(7)      Consists of warrants to purchase  27,500  shares of our common stock at
         an  exercise  price  of  $2.119  per  share,   which  are   immediately
         exercisable  and expire on June 22,  2005 which were  issued in partial
         payment  of the  placement  agent's  fee for the sale of the  Preferred
         Stock.

</TABLE>

                              PLAN OF DISTRIBUTION

         The selling securityholders may sell the common stock being offered by
the prospectus from time to time directly to other purchasers,  or to or through
dealers or agents. To the extent required, a prospectus  supplement with respect
to the  common  stock  will set forth the terms of the  offering  of the  common
stock,  including  the name(s) of any dealer or agents,  the number of shares of
common  stock to be  sold,  the  price of the  common  stock,  any  underwriting
discount or other items constituting underwriters' compensation.

         The common stock offered  hereby may be sold from time to time directly
by the selling securityholders or, alternatively, through broker-dealers or
agents.  The  selling  securityholders  will act  independently  of us in making
decisions regarding the timing,  manner and size of each sale. Such common stock
may be sold in one or more  transactions at fixed prices,  at prevailing  market
prices at the time of sale, at varying prices  determined at the time of sale or
at  negotiated  prices.  Such sales may be effected in  transactions  (which may
involve crosses or block  transactions) (1) on any national  securities exchange
for quotation  services on which the common stock may be listed or quoted at the
time of sale (2) in the over-the-counter  market, (3) in transactions other than
on such exchanges or services or in the  over-the-counter  market or (4) through
the  writing of  options.  In  connection  with sales of the common  stock,  the
selling securityholders may enter into hedging transactions with broker-dealers,
which may

                                       22

<PAGE>

in turn engage in short  sales of such  common  stock in the course of hedging
the positions  they assume.  The selling  securityholders  may also sell short
the common stock offered hereby and deliver such common stock to close out such
short positions, or lend or pledge such common stock to broker-dealers that in
turn may sell such securities.  Some of the common stock offered hereby also may
be sold pursuant to Rule 144 under the Securities Act.

         The selling securityholders and any such brokers, dealers or agents may
be deemed "underwriters" as that term is defined by the Securities Act.


         Each Selling  Securityholder  and any other persons  participating in a
distribution  of  securities  will be subject to  applicable  provisions  of the
Exchange  Act and the  rules  and  regulations  thereunder,  including,  without
limitation,  Regulation M, which may restrict  certain  activities of, and limit
the timing of purchases and sales of securities by, Selling  Securityholders and
other persons participating in a distribution of securities.  Furthermore, under
Regulation M, persons  engaged in a  distribution  of securities  are prohibited
from simultaneously  engaging in market making and certain other activities with
respect  to  such  securities  for a  specified  period  of  time  prior  to the
commencement  of  such   distribution,   subject  to  specified   exceptions  or
exemptions.  All of the foregoing may affect the marketability of the securities
offered hereby.

         If a  dealer  is  used in the  sale  of any  common  stock  where  this
prospectus is delivered,  the selling securityholders may sell such common stock
to the public at varying  prices to be determined by such dealer and at the time
of resale.  To the extent required,  the name of the dealer and the terms of the
transaction will be set forth in the related prospectus supplement.

         In  connection  with the sale of common  stock,  dealers  or agents may
receive compensation from the selling securityholders or from purchasers of such
common  stock  for  whom  they  may act as  agents  in the  form  of  discounts,
concessions,   or  commissions.   Agents  and  dealers   participating   in  the
distribution  of the  common  stock may be deemed  to be  underwriters,  and any
compensation  received  by them and any profit on the resale of common  stock by
them may be  deemed  to be  underwriting  discounts  or  commissions  under  the
Securities Act.

         Pursuant to the Registration Rights Agreements entered into among us
and certain  selling  securityholders,  and the warrants issued to Victor W. Nee
and Richard  Seifert,  we have agreed to pay costs and expenses  associated with
the  registration  of the  shares of common  stock to be sold  pursuant  to this
prospectus.  In  addition,  the  selling  securityholders  may  be  entitled  to
indemnification  against certain liabilities pursuant to the Registration Rights
Agreements and the warrants.

         We  will  make  copies  of this  prospectus  available  to the  Selling
Securityholders  and have  informed the Selling  Securityholders  of the need to
deliver a copy of this  prospectus to each purchaser  prior to or at the time of
such sale.

                                 INDEMNIFICATION

         Section 145 of the  Delaware  General  Corporation  Law ("GCL")  grants
corporations  the power to indemnify their  directors,  officers,  employees and
agents in accordance with the provisions thereof. Article Sixth of the
Registrant's    Amended    and    Restated    Certificate    of    Incorporation
("Certificate")and   Article  V  of  the   Registrant's   By-laws   provide  for
indemnification of Registrant's directors, officers, agents and employees to the
full extent  permissible  under Section 145 of the GCL. Section 102(b)(7) of the
GCL  authorizes a corporation to eliminate the liability of directors for breach
of fiduciary duty in certain cases. Article Eighth of the Certificate eliminates
such liability to the full extent permitted by the GCL.

          Registrant has entered into  indemnification  agreements  with each of
its  directors  and  executive  officers.  Each  such  agreement  provides  that
Registrant will indemnify the indemnitee against expenses,  including reasonable
attorneys'  fees,  judgments,  penalties,  fines and amounts paid in  settlement
actually and reasonably incurred by him in connection with any civil or criminal
action or administrative proceeding arising out of the performance of his duties
as an officer, director,  employee or agent of Registrant.  Such indemnification
will be  available  if the acts

                                       23

<PAGE>

of the  indemnitee  were in good  faith,  if the indemnitee  acted in a manner
he reasonably  believes to be in or not opposed to the best  interest of
Registrant  and, with respect to any criminal  proceeding, the indemnitee had no
reasonable cause to believe his conduct was unlawful.

          The Registration Rights Agreements entered into between Registrant and
certain  selling  securityholders,  as well as the warrants  held by the selling
securityholders, contain indemnification provisions.

          Registrant  maintains  directors'  and officers'  liability  insurance
coverage with an aggregate policy limit of $15 million for each policy year.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 (the "Act") may be permitted to directors,  officers and controlling
persons of the small business  issuer pursuant to the foregoing  provisions,  or
otherwise, the small business issuer has been advised that in the opinion of the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Act and is, therefore, unenforceable.



                                  LEGAL MATTERS

         The validity of the issuance of shares of common stock  offered  hereby
will be passed  upon for us by  McCutchen,  Doyle,  Brown &  Enersen,  LLP,  San
Francisco, California.

                                     EXPERTS

         Our financial  statements as of December 31, 1999 and for the year then
ended,  have  been  incorporated  by  reference  in this  prospectus  and in the
registration  statement in reliance on the report of Richard A. Eisner & Company
LLP, independent  auditors,  given upon the authority of said firm as experts in
accounting  and auditing.  Our financial  statements as of December 31, 1998 and
for the year then ended,  have been incorporated by reference in this prospectus
and in the  registration  statement  in  reliance  on the report of Ireland  San
Filippo  LLP,  independent  auditors,  given upon the  authority of said firm as
experts in accounting and auditing.



                                       24

<PAGE>



                                2,502,500 SHARES

                                ADATOM.COM, INC.


                                  COMMON STOCK


                                ________________


                                   PROSPECTUS


                                ________________



                              June __________, 2000











                                       25

<PAGE>


                                     PART II

                   INFORMATION NOT REQUIRED IN THE PROSPECTUS

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

         The  estimated  expenses in  connection  with the  distribution  of the
securities being registered,  all of which are to be paid by the Registrant, are
as follows:


     Securities and Exchange Commission Registration Fee ..............$1,017.42

     Printing and Engraving Expenses ..................................  *

     Nasdaq Qualification Fee .........................................  *

     Legal Fees and Expenses ..........................................  *

     Accounting Fees and Expenses .....................................  *

     Miscellaneous Fees and Expenses ..................................  *
                                                                        -------
                Total .................................................  *
                                                                        =======

__________________
*To be completed by amendment.



ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

         Section 145 of the  Delaware  General  Corporation  Law ("GCL")  grants
corporations  the power to indemnify their  directors,  officers,  employees and
agents in accordance with the provisions thereof. Article Sixth of the
Registrant's    Amended    and    Restated    Certificate    of    Incorporation
("Certificate")and   Article  V  of  the   Registrant's   By-laws   provide  for
indemnification of Registrant's directors, officers, agents and employees to the
full extent  permissible  under Section 145 of the GCL. Section 102(b)(7) of the
GCL  authorizes a corporation to eliminate the liability of directors for breach
of fiduciary duty in certain cases. Article Eighth of the Certificate eliminates
such liability to the full extent permitted by the GCL.

          Registrant has entered into  indemnification  agreements  with each of
its  directors  and  executive  officers.  Each  such  agreement  provides  that
Registrant will indemnify the indemnitee against expenses,  including reasonable
attorneys'  fees,  judgments,  penalties,  fines and amounts paid in  settlement
actually and reasonably incurred by him in connection with any civil or criminal
action or administrative proceeding arising out of the performance of his duties
as an officer, director,  employee or agent of Registrant.  Such indemnification
will be  available  if the acts of the  indemnitee  were in good  faith,  if the
indemnitee  acted in a manner he reasonably  believes to be in or not opposed to
the best  interest of Registrant  and, with respect to any criminal  proceeding,
the indemnitee had no reasonable cause to believe his conduct was unlawful.

          The Registration Rights Agreements entered into between Registrant and
certain  selling  securityholders,  as well as the warrants  held by the selling
securityholders contain indemnification provisions.

          Registrant  maintains  directors'  and officers'  liability  insurance
coverage with an aggregate policy limit of $15 million for each policy year.



ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

         (a) Exhibits

         An  Exhibit  Index  has  been  attached  as part  of this  Registration
Statement and is incorporated herein by reference.

                                       26

<PAGE>

         (b) Financial Statement Schedules


         Schedules  are omitted  because they are either not  required,  are not
applicable or because equivalent  information has been included in the financial
statements, the notes thereto or elsewhere herein.



ITEM 17.  UNDERTAKINGS

a)       The undersigned registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
a post-effective amendment to this registration statement:

                  (a)      To include any prospectus required by Section
10(a)(3) of the Securities Act;

                  (b) To reflect in the  prospectus  any facts or events arising
after the  effective  date of the  registration  statement  (or the most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the registration
statement;

                  (c) To include any  material  information  with respect to the
plan of distribution not previously  disclosed in the registration  statement or
any material change to such information in the registration statement;

provided,  however,  that paragraphs (1)(a) and (1)(b) above do not apply if the
information  required  to be  included in a  post-effective  amendment  by those
paragraphs  is  contained  in periodic  reports  filed with or  furnished to the
Commission  by the  registrant  pursuant  to Section 13 or Section  15(d) of the
Exchange Act that are incorporated by reference in the registration statement.

         (2) That,  for the  purpose  of  determining  any  liability  under the
Securities Act, each such  post-effective  amendment shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3) To remove from registration by means of a post-effective  amendment
any of the securities being registered which remain unsold at the termination of
the offering.

b)  The  undersigned   registrant   hereby  undertakes  that,  for  purposes  of
determining  any liability  under the Securities Act of 1933, each filing of the
Registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of  1934  that is  incorporated  by  reference  in the
Registration  Statement  shall  by  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

c) Insofar as indemnification  for liabilities  arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
Registrant pursuant to the provisions described under "Item 15,  Indemnification
of Directors and Officers" above, or otherwise,  the Registrant has been advised
that  in  the  opinion  of  the   Securities   and  Exchange   Commission   such
indemnification  is against  public policy as expressed in the Securities Act of
1933  and  is,  therefore,   unenforceable.  In  the  event  that  a  claim  for
indemnification  against  such  liabilities  (other  than  the  payment  to  the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  is against public policy as expressed in the Securities Act and
will be governed by the final adjudication of such issue.

                                       27

<PAGE>

d)       The undersigned Registrant hereby undertakes that:

         (1)      For purposes of determining any liability under the Securities
                  Act  of  1933,  the  information  omitted  from  the  form  of
                  prospectus  filed as part of this  registration  statement  in
                  reliance  upon Rule 430A and contained in a form of prospectus
                  filed by the  Registrant  pursuant to Rule 424(b)(1) or (4) or
                  497(h) under the  Securities Act shall be deemed to be part of
                  this  registration  statement  as of the time it was  declared
                  effective.

         (2)      For  the  purpose  of  determining  any  liability  under  the
                  Securities  Act of 1933,  each  post-effective  amendment that
                  contains  a form of  prospectus  shall be  deemed  to be a new
                  registration  statement  relating  to the  securities  offered
                  therein,  and the  offering  of such  securities  at that time
                  shall be deemed to be the initial bona fide offering thereof.



                                       28

<PAGE>


                                   SIGNATURES


         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of  the  requirements  for  filing  on a Form  S-3  and  has  duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized,  in the City of Milpitas, State of California,  on the 29th day
of June, 2000.


                                ADATOM.COM, INC.



                                By: /s/ MICHAEL M. WHEELER*
                                    -------------------------------
                                    Name:  Michael M. Wheeler
                                    Title: Controller and Secretary


         KNOWN ALL MEN BY THESE PRESENTS, that each person whose signature
appears below does hereby constitute and appoint RICHARD S. BARTON and MICHAEL
WHEELER,  and each of them, with full power to act without the other, his or her
true and lawful  attorney-in-fact  and agent for him and in his name,  place and
stead,  in any  and all  capacities,  to sign  any  and all  amendments  to this
Registration  Statement including without limitation any registration  statement
for the same  offering  that is to be  effective  upon  filing  pursuant to Rule
462(b) under the Securities Act of 1933, and to file the same, with all exhibits
thereto and other  documents in connection  therewith,  with the  Securities and
Exchange Commission,  granting unto said  attorneys-in-fact and agents, and each
of them, full power and authority to do and perform each and every act and thing
requisite  and  necessary  to be done in and  about  the  premises  in  order to
effectuate the same, as fully, for all intents and purposes,  as he or she could
or  might  do  in  person,   hereby  ratifying  and  confirming  all  that  said
attorneys-in-fact  and agents,  or any of them,  may  lawfully do or cause to be
done by virtue hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities and on the dates indicated.





SIGNATURE                TITLE                                              DATE
---------                -----                                              ----



/s/ RICHARD S. BARTON
-----------------------
Richard S. Barton        Chairman of the Board, Chief              June 29, 2000
                         Executive Officer, President,
                         Chief Financial Officer and Director
                         (principal executive and
                         financial officer)


/s/ MICHAEL M. WHEELER*
-----------------------
Michael M. Wheeler       Controller and Secretary                  June 29, 2000
                         (principal accounting Officer)

/s/ SRIDHAR JAGANNATHAN
-----------------------
Sridhar Jagannathan      Director                                  June 29, 2000


/s/ RALPH K. FRASIER
-----------------------
Ralph K. Frasier         Director                                  June 29, 2000

                                       29

<PAGE>


/s/ VICTOR W. NEE
-----------------------
Victor W. Nee            Director                                  June 29, 2000



*/s/ MICHAEL M. WHEELER
-----------------------  Individually and as Attorney-in-Fact      June 29, 2000
Michael M. Wheeler



                                       30

<PAGE>


                                  EXHIBIT INDEX



Exhibit
Number       Description
-------      -----------

4.15         Warrant issuance Agreement between the Registrant and Victor W.
             Nee, dated February 25, 2000 (1)

4.16         Form of warrant to be issued to Dr. Victor W. Nee(2)


4.17         Warrant to purchase shares of Common Stock issued to Richard
             Seifert dated as of April 4, 2000 (3)


4.19         Certificate of Designations relating to Series A Convertible
             Preferred Stock (4)

4.20         Securities Purchase Agreement relating to Series A Convertible
             Preferred Stock, dated June 22, 2000 (4)

4.21         Registration Rights Agreement relating to Series A Convertible
             Preferred Stock, dated June 22, 2000 (4)

4.22         Form of A Warrant issued to purchasers of Series A Convertible
             Preferred Stock and to Astor Capital, Inc. on June 22, 2000 (4)

4.22         Form of B Warrant issued to purchasers of Series A Convertible
             Preferred Stock and to Astor Capital, Inc. on June 22, 2000 (4)

5            Opinion of McCutchen, Doyle, Brown & Enersen, LLP*

23.1         Consent of Richard A. Eisner LLP

23.2         Consent of Ireland San Filippo, LLP, Independent Public Auditors of
             Adatom.com, Inc.

23.3         Consent of McCutchen, Doyle, Brown & Enersen, LLP*

__________________
(1)      Incorporated by reference to exhibit of same number filed with Regis-
         trant's Annual Report on Form 10-KSB for the year ended December 31,
         1999.

(2)      Incorporated by reference to Appendix A of the Registrant's Proxy
         Statement dated April 27, 2000.

(3)      Incorporated by reference to exhibit of same number filed with Regis-
         trant's Quarterly Report on Form 10-QSB for the quarter ended March 31,
         2000.

(4)      Incorporated by reference to exhibit of same number filed with Regis-
         trant's Current Report on Form 8-K dated May 19, 2000.



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