NETGRAVITY INC
S-8, 1998-07-28
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<PAGE>


        As filed with the Securities and Exchange Commission on July 27, 1998
                                                Registration No. 333-
- -----------------------------------------------------------------------------
- -----------------------------------------------------------------------------

                         SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                ----------------

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                                ----------------

                                NETGRAVITY, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
                                ----------------
<TABLE>

<S>                                       <C>                                 <C>

           DELAWARE                                   7372                        77-0410283
(STATE OR OTHER JURISDICTION OF           (PRIMARY STANDARD INDUSTRIAL          (I.R.S. EMPLOYER
 INCORPORATION OR ORGANIZATION)            CLASSIFICATION CODE NUMBER)         IDENTIFICATION NUMBER)

                            NETGRAVITY, INC.
                   1700 S. AMPHLETT BLVD., SUITE 350
                           SAN MATEO, CA 94402
                             (650) 655-4777
        ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING
           AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

</TABLE>

                             1995 STOCK OPTION PLAN
                                 1998 STOCK PLAN
                        1998 EMPLOYEE STOCK PURCHASE PLAN
                            1998 DIRECTOR OPTION PLAN
                            (FULL TITLE OF THE PLANS)

                                ----------------


                                 JOHN W. DANNER
                     CHAIRMAN AND CHIEF EXECUTIVE OFFICER
                                NETGRAVITY, INC.
                      1700 S. AMPHLETT BLVD., SUITE 350
                              SAN MATEO, CA 94402
                                 (650) 655-4777
          (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
                  INCLUDING AREA CODE, OF AGENT FOR SERVICE)

                                ----------------

                                    COPY TO:

                        CHRISTOPHER G. NICHOLSON, ESQ.
                       WILSON SONSINI GOODRICH & ROSATI
                          PROFESSIONAL CORPORATION
                             650 PAGE MILL ROAD
                             PALO ALTO, CA 94304
                                (650) 493-9300

- -----------------------------------------------------------------------------
- -----------------------------------------------------------------------------

<PAGE>


<TABLE>
<CAPTION>

                                                   CALCULATION OF REGISTRATION FEE
- -----------------------------------------------------------------------------------------------------------------------------------
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                 PROPOSED
                                               AMOUNT TO BE       MAXIMUM             PROPOSED MAXIMUM
           TITLE OF EACH CLASS OF               REGISTERED      OFFERING PRICE        AGGREGATE OFFERING              AMOUNT OF
         SECURITIES TO BE REGISTERED           (SHARES)(1)        PER SHARE                 PRICE                  Registration Fee
- -----------------------------------------------------------------------------------------------------------------------------------
        <S>                                   <C>              <C>                   <C>                          <C>

         1995 Stock Option Plan
         Common Stock, $0.001 par value
         (currently outstanding options)        1,828,834       $2.4033(2)            $4,395,236.75                $1,296.59
- -----------------------------------------------------------------------------------------------------------------------------------
         1998 Stock Plan
         Common Stock, $0.001 par value            12,787      $23.6875(4)              $302,892.06                   $89.35
         (currently outstanding options)
- -----------------------------------------------------------------------------------------------------------------------------------
         1998 Stock Plan
         Common Stock, $0.001 par value
         (options available for future grant)   1,987,213      $22.0937(3)           $43,904,887.86               $12,951.94
- -----------------------------------------------------------------------------------------------------------------------------------
         TOTAL 1998 STOCK PLAN SHARES
         REGISTERED                             2,000,000
- -----------------------------------------------------------------------------------------------------------------------------------
         1998 Director Option Plan
         Common Stock, $0.001 par value
         (currently outstanding options)           50,000         $9.00(4)              $450,000.00                  $132.75
- -----------------------------------------------------------------------------------------------------------------------------------
         1998 Director Option Plan 
         Common Stock, $0.001 par value
         (options available for future grant)     125,000      $22.0937(3)            $2,761,712.50                  $814.71
- -----------------------------------------------------------------------------------------------------------------------------------
         TOTAL 1998 DIRECTOR OPTION PLAN
         SHARES REGISTERED                        175,000
- -----------------------------------------------------------------------------------------------------------------------------------
         1998 Employee Stock Purchase Plan
         Common Stock, $0.001 par                
         value                                    200,000        $18.78(5)            $3,755,929.00                $1,108.00
- -----------------------------------------------------------------------------------------------------------------------------------
         TOTAL                                  4,203,834                            $55,570,658.17               $16,393.34
- -----------------------------------------------------------------------------------------------------------------------------------
- -----------------------------------------------------------------------------------------------------------------------------------

</TABLE>

(1)  This Registration Statement shall also cover any additional shares of
     Common Stock which may become issuable under any of the 1995 Stock Option
     Plan, the 1998 Stock Plan, the 1998 Employee Stock Purchase Plan or the
     1998 Director Option Plan being registered pursuant to this Registration
     Statement by reason of any stock dividend, stock split, recapitalization
     or any other similar transaction effected without the receipt of
     consideration which results in an increase in the number of the
     Registrant's outstanding shares of Common Stock.

(2)  The Proposed Maximum Offering Price Per Share has been estimated in
     accordance with Rule 457(h) under the Securities Act of 1933, as amended
     (the "Securities Act"), solely for the purpose of calculating the
     registration fee of 1,828,834 shares of Common Stock underlying the
     Registrant's outstanding but unexercised options to purchase Common Stock
     under the 1995 Stock Option Plan (the "Currently Outstanding Options"). 
     The computation is based on the weighted average exercise price per share
     of the Currently Outstanding Options.

(3)  The Proposed Maximum Offering Price Per Share has been estimated in
     accordance with Rule 457(c) under the Securities Act solely for the
     purpose of calculating the registration fee. The computation is based upon
     the average of the high and low price of the Common Stock as reported on
     the Nasdaq National Market on July 23, 1998.

(4)  The Proposed Maximum Offering Price Per Share has been estimated in
     accordance with Rule 457(c) under the Securities Act solely for the
     purpose of calculating the total registration fee.  Computation based on
     the weighted average exercise price of the granted and outstanding options
     covering the indicated shares.

(5)  The Proposed Maximum Offering Price Per Share has been estimated in
     accordance with Rule 457(c) under the Securities Act solely for the
     purpose of calculating the registration fee.  The computation is based
     upon the average of the high and low price of the Common Stock as reported
     on the Nasdaq National Market on July 23, 1998, multiplied by 85%, which is
     the percentage of the trading price applicable to purchaser under the 1998
     Employee Stock Purchase Plan.
     

<PAGE>
                                       PART II

                 INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


ITEM 3.   INFORMATION INCORPORATED BY REFERENCE.

     The following documents and information previously filed with the
Securities and Exchange Commission (the "Commission") are hereby incorporated 
by reference:

     (a)  The Registrant's Prospectus filed with the Commission on June 12, 
          1998, pursuant to Rule 424(b)(4) of the Securities Act, which 
          contains audited financial statements for the Registrant's fiscal 
          year ended December 31, 1997.

     (b)  Not Applicable.

     (c)  The description of the Registrant's Common Stock contained in
          the Registrant's Registration Statement on Form 8-A under the
          Securities Exchange Act of 1934, as amended (the "Exchange Act"), 
          filed with the Commission on May 15, 1998.

     All documents filed by the Registrant pursuant to Sections 13(a), 13(c), 
14 and 15(d) of the Exchange Act subsequent to the filing of this 
Registration Statement and prior to the filing of a post-effective amendment  
which indicates that all securities offered have been sold or which 
deregisters all securities then remaining unsold, shall be deemed to be 
incorporated by reference in the Registration Statement and to be part hereof 
as of the date of filing of such documents.

ITEM 4.   DESCRIPTION OF SECURITIES.

     Not Applicable.

ITEM 5.   INTERESTS OF NAMED EXPERTS AND COUNSEL.

     Certain members of Wilson Sonsini Goodrich & Rosati, Professional 
Corporation, Palo Alto, California beneficially own an aggregate of 14,016 
shares of Common Stock through an investment trust.  In addition, a member of 
Wilson Sonsini Goodrich & Rosati beneficially owns approximately 98,805 
shares which were issued to the spouse of such member in connection with such 
spouse's former employment with the Registrant.

ITEM 6.   INDEMNIFICATION OF DIRECTORS AND OFFICERS.
     
     Section 145 of the Delaware General Corporation Law permits a 
corporation to include in its charter documents, and in agreements between 
the corporation and its directors and officers, provisions expanding the 
scope of indemnification beyond that specifically provided by the current law.

     Article Nine of the Registrant's Amended and Restated Certificate of 
Incorporation provides for the indemnification of directors, officers or 
employee benefit plan fiduciaries, to the fullest extent not prohibited by 
Delaware Law.

     Article VI of the Registrant's Bylaws provides for the indemnification 
of directors and officers if such persons acted in good faith and in a manner 
reasonably believed to be in and not opposed to the best interest of the 
corporation, and, with respect to any criminal action or proceeding, the 
indemnified party had no reasonable cause to believe his conduct was 
unlawful. Article VI also permits the Registrant to advance expenses incurred 
by indemnified directors or officers in connection with the defense of any 
action or proceeding arising out of such directors' or officers' status or 
service as directors or officers of the Registrant upon an undertaking by such 
directors or officers to repay such advances if it is ultimately determined 
that such directors or officers are not entitled to such indemnification.

     The Registrant has entered into agreements to indemnify its directors 
and officers, in addition to the indemnification provided for in the 
Registrant's Amended and Restated Bylaws. These agreements, among other 
things, indemnify the Registrant's directors and officers for certain 
expenses (including attorneys' fees and associated legal expenses), 
judgements, fines and amounts paid in settlement if such settlement is 
approved in advance by the Registrant, which approval shall not be 
unreasonably withheld, actually and reasonably incurred by any such person in 
any action, suit, proceeding or alternative dispute resolution mechanism 
arising out of such person's services as a director or officer of the 
Registrant, any subsidiary of the Registrant or any other company or 
enterprise to which the person provides services at the request of the 
Registrant.

                                       II-1

<PAGE>

ITEM 7.   EXEMPTION FROM REGISTRATION CLAIMED.

     Not Applicable.

ITEM 8.   EXHIBITS.

<TABLE>
<CAPTION>


Exhibit Number                        Exhibit Document
- --------------      ---------------------------------------------------------

<S>                 <C>

     5.1            Opinion of Wilson Sonsini Goodrich & Rosati, Professional
                    Corporation, as to the legality of securities being
                    registered (Counsel to the Registrant)

    10.2*           1995 Stock Option Plan

    10.3*           1998 Stock Plan

    10.4*           1998 Employee Stock Purchase Plan

    10.5*           1998 Director Option Plan

    23.1            Consent of KPMG Peat Marwick LLP, Independent Auditors

    23.2            Consent of Counsel (contained in Exhibit 5.1)
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</TABLE>
* Incorporated by reference to the Registrant's Registration Statement on
Form S-1 (File No. 333-51007), effective June 11, 1998.

ITEM 9.   UNDERTAKINGS.

     The undersigned Registrant hereby undertakes:

          (1)  To file, during any period in which offers or sales are being 
made, a post-effective amendment to this Registration Statement:

               (i) To include any prospectus required by section 10(a)(3) of 
the Securities Act;

               (ii) To reflect in the prospectus any facts or events arising 
after the effective date of the registration statement (or the most recent 
post-effective amendment thereof) which, individually or in the aggregate, 
represent a fundamental change in the information set forth in the 
registration statement.

                                       II-2

<PAGE>

               (iii) To include any material information with respect to the
plan of distribution not previously disclosed in the registration statement or
any material change to such information in the registration statement; 

          (2)  That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

          (3)  To remove from registration by means of a post-effective 
amendment any of the securities being registered which remain unsold at the 
termination of the offering.

     The undersigned registrant hereby undertakes that, for purposes of 
determining any liability under the Securities Act, each filing of the 
Registrant's annual report pursuant to section 13(a) or section 15(d) of the 
Securities Act (and, where applicable, each filing of an employee benefit 
plan's annual report pursuant to Section 15(d) of the Securities Act) that is 
incorporated by reference in the Registration Statement shall be deemed to be 
a new registration statement relating to the securities offered therein, and 
the offering of such securities at that time shall be deemed to be an initial 
bona fide offering thereof.

     Insofar as indemnification for liabilities arising under the 
Securities Act may be permitted to directors, officers and controlling 
persons of the Registrant pursuant to the foregoing provisions, or otherwise, 
the Registrant has been advised that in the opinion of the Securities and 
Exchange Commission such indemnification is against public policy as 
expressed in the Securities Act and is, therefore, unenforceable.  In the 
event that a claim for indemnification against such liabilities (other than 
the payment by the Registrant of expenses incurred or paid by a director, 
officer or controlling person of the Registrant in the successful defense of 
any action, suit or proceeding) is asserted by such director, officer or 
controlling person in connection with the securities being registered, the 
Registrant will, unless in the opinion of its counsel the matter has been 
settled by controlling precedent, submit to a court of appropriate 
jurisdiction the question whether such indemnification by it is against 
public policy as expressed in the Act and will be governed by the final 
adjudication of such issue. 

                                       II-3

<PAGE>


                                      SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, as amended, 
the Registrant has duly caused this Registration Statement on Form S-8 to be 
signed on its behalf by the undersigned, thereunto duly authorized, in the 
City of San Mateo, State of California on the 27th day of July, 1998.

                                        NETGRAVITY, INC.

                                        By:          /s/ John W. Danner
                                            -----------------------------------
                                                      John W. Danner
                                            CHAIRMAN OF THE BOARD AND CHIEF 
                                            EXECUTIVE OFFICER

                                  POWER OF ATTORNEY

     KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature 
appears below hereby constitutes and appoints each of John W. Danner and 
Stephen E. Recht, and each of the acting alone, his true and lawful 
attorney-in-fact and agent, each with full power of substitution and 
resubstitution, for such person and in his name, place and stead, in any and 
all capacities, in connection with this Registration Statement, including to 
sign and file in the name and on behalf of the undersigned as director or 
officer of the Registrant (i) any and all amendments or supplements 
(including any and all stickers and post-effective amendments) to this 
Registration Statement, with all exhibits thereto, and other documents in 
connection therewith, and (ii) any and all additional registration 
statements, and any and all amendments thereto, relating to the same offering 
of securities as those that are covered by this Registration Statement that 
are filed pursuant to Rule 462(b) under the Securities Act of 1933, with the 
Securities and Exchange Commission and any applicable securities exchange or 
securities self-regulatory body, granting unto said attorneys-in-fact and 
agents, and each of them acting alone, full power and authority to do and 
perform each and every act and thing requisite or necessary to be done in and 
about the premises, as fully to all intents and purposes as he might or could 
do in person, hereby ratifying and confirming all that each of said 
attorneys-in-fact and agents or either of them, or their or his substitute or 
substitutes, may lawfully do or cause to be done by virtue hereof.

     PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THIS 
REGISTRATION STATEMENT HAS BEEN SIGNED BY THE FOLLOWING PERSONS IN THE 
CAPACITIES AND ON THE DATES INDICATED:


<TABLE>
<CAPTION>

          SIGNATURE                              TITLE                             DATE
     ---------------------       ---------------------------------------     --------------
<S>                              <C>                                         <C>

                                  Chairman of the Board and Chief            July 27, 1998
         /s/ John W. Danner       Executive Officer (principal executive 
   ---------------------------    officer)
            John W. Danner

                                  Chief Financial Officer and Secretary      July 27, 1998
         /s/ Stephen E. Recht     (principal financial and accounting
   ---------------------------    officer)
          Stephen E. Recht 

         /s/ John D. D. Kohler    Director                                   July 27, 1998
   ---------------------------
          John D. D. Kohler 

        /s/ Jonathan D. Lazarus   Director                                   July 27, 1998
   ---------------------------
           Jonathan D. Lazarus

      /s/ Alexander R. Slusky     Director                                   July 27, 1998
   ---------------------------
         Alexander R. Slusky

</TABLE>

                                       II-4
<PAGE>

                                 INDEX TO EXHIBITS

<TABLE>
<CAPTION>


Exhibit Number                        Exhibit Document
- --------------      ----------------------------------------------------------
<S>                 <C>

       5.1          Opinion of Wilson Sonsini Goodrich & Rosati, Professional
                    Corporation, as to the legality of securities being
                    registered (Counsel to the Registrant)       

      10.2*         1995 Stock Option Plan        

      10.3*         1998 Stock Plan          

      10.4*         1998 Employee Stock Purchase Plan       

      10.5*         1998 Director Option Plan          

      23.1          Consent of KPMG Peat Marwick LLP, Independent Auditors
 
      23.2          Consent of Counsel (contained in Exhibit 5.1)

- -----------------------------------------------------------------------------

</TABLE>

* Incorporated by reference to the Registrant's Registration Statement on 
Form S-1 (File No. 333-51007), effective June 11, 1998.


<PAGE>
                   [LETTERHEAD OF WILSON SONSINI GOODRICH & ROSATI]

                                                                    EXHIBIT 5.1


                                       July 24, 1998


NetGravity, Inc. 
1700 S. Amphlett Blvd., Suite 350
San Mateo, CA 94402


     RE:  REGISTRATION STATEMENT ON FORM S-8

Ladies and Gentlemen:

     We have examined the Registration Statement on Form S-8 to be filed by 
you with the Securities and Exchange Commission on or about July 24, 1998 
(the "Registration Statement") in connection with the registration under the 
Securities Act of 1933, as amended, of the 1995 Stock Option Plan (as to 
1,828,834 shares), of the 1998 Stock Plan (as to 2,000,000 shares), of the 
1998 Employee Stock Purchase Plan (as to 200,000 shares) and of the 1998 
Director Option Plan (as to 175,000 shares) (collectively, the "Plans" and 
the "Shares" as appropriate).  As your legal counsel, we have examined the 
proceedings taken and are familiar with the proceedings proposed to be taken 
by you in connection with the issuance and sale of the Shares pursuant to the 
Plans.  In addition, for purposes of this opinion we have assumed that the 
consideration received by the Company in connection with each issuance of the 
Shares will include an amount in the form of cash, services rendered 
or property that exceeds the greater of (i) the aggregate par value of such 
Shares or (ii) the portion of such consideration determined by the 
Company's Board of Directors to be "capital" for purposes of the Delaware 
General Corporation Law.

     Based upon the foregoing, it is our opinion that the Shares, when issued 
and sold in the manner described in the Plans and pursuant to the agreement 
that accompanies each grant under the Plans, will be legally and validly 
issued, fully-paid and non-assessable.

     We consent to the use of this opinion as an exhibit to the Registration 
Statement, and further consent to the use of our name wherever appearing in 
the Registration Statement and any amendments thereto.

                                   Very truly yours,

                                   WILSON SONSINI GOODRICH & ROSATI
                                   Professional Corporation


                                   /s/ Wilson Sonsini Goodrich & Rosati

<PAGE>
                                                                   EXHIBIT 23.1


                      CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



The Board of Directors
NetGravity, Inc.

We consent to incorporation by reference in the registration statement on 
Form S-8 of NetGravity, Inc. of our reports dated April 17, 1998, except as 
to Note 8, which is as of May 8, 1998, relating to the consolidated balance 
sheets of NetGravity, Inc. and subsidiary as of December 31, 1996 and 1997, 
and the related consolidated statements of operations, shareholder's equity 
(deficit), and cash flows for the period from September 5, 1995 (inception) 
to December 31, 1995 and for each of the years in the two-year period ended 
December 31, 1997, and the related consolidated financial statement schedule,
which reports appear in the Form S-1 of NetGravity, Inc. dated June 11, 1998.


                                       KPMG Peat Marwick LLP

San Francisco, California
July 27, 1998



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