VOICE IT WORLDWIDE INC
10QSB, 1996-08-14
HOUSEHOLD AUDIO & VIDEO EQUIPMENT
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[FN]
                 See notes to financial statements.
                                  
                                - 2 -




                             FORM 10-QSB
                                  
               U.S. SECURITIES AND EXCHANGE COMMISSION
                       Washington, D.C. 20549
                                  
    QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES
                        EXCHANGE ACT OF 1934
                                  
                                  
           For the quarterly period ended:   June 30, 1996
                                  
                Commission File Number:       0-7796
                                  
                                  
                                  
                              VOICE IT WORLDWIDE, INC.
              (Exact Name of Registrant as Specified in its Charter)

          Colorado                          83-0203787
(State or other jurisdiction of          (I.R.S. Employer
incorporation or organization)         Identificaion Number)


2643 Midpoint Drive, Suite A
Fort Collins, Colorado                       80525
(Address of principal                        (Zip Code)
  executive offices)

                            (970) 221-1705
        (Registrant's Telephone Number, Including Area Code)
                                  


     Check  whether the issuer (1) filed all reports required  to  be
filed  by Section 13 or 15(d) of the Securities Exchange Act of  1934
during the past 12 months (or for such shorter period that the issuer
was  required to file such reports), and (2) has been subject to such
filing reqirements for the past 90 days.

     Yes     X      No


Number  of shares outstanding of the Issuer's Common Stock,   as
of June 30,1996  was 5,054,802 shares of the Registrant's
common stock $.10 par value.
            PART I - FINANCIAL INFORMATION

ITEM 1. Financial Statements
                                VOICE IT WORLDWIDE, INC.
                                    Balance Sheets
<TABLE>
<CAPTION>
        Assets                                                 (unaudited)
                                                      December  June 30,
                                                           31,
                                                          1995      1996
<S>                                                        <C>       <C>
        Current assets:
        Cash and cash equivalents                     $251,321  $879,605
        Accounts receivable, net of allowance $173,165
        and $188,352 respectively (Note 5)           4,959,919 2,067,610
        Other receivables                              115,299    20,807
        Inventories (Note 3)                         3,512,245 2,982,532
        Prepaid expenses and other current assets      115,612    85,388
                                                     9,672,400 6,035,942

        Tooling, furniture and office equipment, net of
          accumulated depreciation (Note 3)            254,677   347,088

        Other assets (Note 3)                          463,327   605,757

        Total assets                                $9,672,400$6,988,787

             Liabilities and Stockholders' Equity

        Current liabilities:
                  Accounts payable                  $2,199,876  $725,408
                  Accrued liabilities (Note 3)         720,721   247,350
                                                     2,920,597   972,758

        Long-term debt (Notes 2 and 5)               3,060,701 2,454,531

        Stockholders' equity (Note 7):
          Common stock; $. 10 par; 10,000,000 shares
          authorized; 5,054,802 issued & outstanding   505,480   505,480
          Additional paid in capital                 5,364,910 5,364,910
          Accumulated deficit                       (2,179,288)(2,308,892)
                                                     3,691,102 3,561,498

        Total liabilities and stockholders' equity  $9,672,400$6,988,787


                      VOICE IT WORLDWI]DE, INC.
                      Statements of Operations
                             (unaudited)
 <TABLE >
 <CAPTION>
                                     Three Months Ended    Six Months Ended
                                             June 30,           June 30,
                                         1995      1996     1995      1996
<S>                                       <C>      <C>       <C>   <C>

        Sales - net                $2,671,394 $2,390,275 $6,470,150 $5,152,202
        Cost of sales               1,544,212  1,464,725  3,724,935  3,166,994
                   Gross profit     1,127,182    925,550  2,745,215  1,985,208

    Operating expenses:
        Administrative and general    235,099    294,099    478,590    576,195
        Selling & marketing         1,018,929    452,573  2,007,244  1,044,844
        Research and development      159,514    168,601    385,274    349,531
            Total operating expenses1,413,542    915,273  2,871,108  1,970,570

    Net operating                    (286,360)    10,277   (125,893)    14,638
    profit

    Other income (expense):
       Interest expense                (5,713)   (68,198)   (8,954)   (145,212)
       Interest income                 26,290        366    60,563         970

    Net income (loss) before income 
    tax                              (265,783)   (57,555)  (74,284)   (129,604)
    Income tax (Note 4)               (19,150)         0         0           0

    Net income (loss)               ($246,633)  ($57,555) ($74,284)  ($129,604)

    Net income (loss) per 
    common share (Note 8)              ($0.06)    ($0.02)   ($0.02)     ($0.03)

    Weighted avg. number of shares 
    outstanding                     4,405,922  5,054,802 4,406,257   5,054,802
                      
                      VOICE IT WORLDWIDE, INC.
                  Statement of Stockholders' Equity
                            (unaudited)

</TABLE>
<TABLE>
<CAPTION>                                    Additional
                           Common Stock       Paid-in  Accumulated
                         Shares    Amount     Capital   Deficit
Total
<S>                      <C>       <C>       <C>      <C>        <C>

Balance December 31   5,054,802 $505,480 $5,364,910 ($2,179,288) $3,691,102
1995

Net (loss) for the 
three months                                            (72,049)    (72,049)
ended March 31, 1996

Net (loss) for the three months
ended June 30, 1996      0          0         0         (57,555)    (57,555)

Balance June 30
1996                 5,054,802 $505,480  $5,364,910 ($2,308,892) $3,561,498








                      VOICE IT WORLDWIDE, INC.
                      Statements of Cash Flows
                             (unaudited)

</TABLE>
<TABLE>
<CAPTION>
                                                Six Months Ended
                                                         June 30
                                                            1995     1996
<S>                                                          <C>      <C>
       Cash flows from operating activities:
          Net (loss)                                    ($74,284)  ($129,604)
            Adjustments to reconcile net (loss) to net
            cash used in operating activities:
               Allowance for discounts and bad            30,753      15,187
               debts
               Depreciation and amortization              50,865     111,208
               Amortization of deferred loan costs             0      12,720
               Changes in current assets and liabilities:
                     Receivables                         896,596   2,971,614
                     Prepaid expenses                    (34,103)     30,224
                     Inventories                      (2,778,993)    529,713
                     Accounts payable                    269,915  (1,474,468)
                     Accrued liabilities                  61,886    (473,371)
         Cash (used in) provided by operating         (1,577,365)  1,593,223
                       activities

       Cash flows from investing activities:
              Other assets                              (54,326)   (197,440)
              Acquisition of tooling, furniture and    (145,917)   (161,329)
              equipment
         Cash used in investing activities             (200,243)   (358,769)

       Cash flows from financing activities:
              Payments on line of credit - net              0      (606,170)
              Payment of stockholder appraisal rights    (4,213)        0
              Increase in deferred offering costs      (161,615)        0
         Cash used in financing activities             (165,828)   (606,170)

       Net increase (decrease) in cash               (1,943,436)    628,284

       Cash - Beginning of period                     2,002,981     251,321

       Cash - End of period                             $59,545    $879,605

Supplemental disclosure of cash flow information: Cash paid during
the year for interest was $0 (1995) and $148,883 (1996).



Note 1 - Summary of Significant Accounting Policies

The  summary  of  the Company's significant accounting  policies  are
incorporated  by  reference to the Voice It  Worldwide,  Inc.  Annual
Report on Form 10-KSB for the fiscal year ended December 31, 1995.

The  statements  of operations, balance sheets, stockholders'  equity
and  cash flows have not been audited by independent accountants, but
in  the  opinion  of  the management, reflect  all  normal  recurring
adjustments  and entries necessary for the fair presentation  of  the
operations  of  the  Company.   The results  of  operations  for  any
quarter,   and   quarter-to-quarter  trends,  are   not   necessarily
indicative of the results to be expected for any future period.


Note 2 - Letter of Credit

The  Company  has  irrevocable  standby  letters  of  credit  in  the
aggregate amount of approximately $351,000.  These letters of  credit
are  required  by major suppliers and have expiration  dates  ranging
from  July, 1996 through October, 1996.  These letters of credit  are
secured by the Company's line of credit (Notes 5 and 6).


Note 3 - Selected Balance Sheet Information

</TABLE>
<TABLE>
<CAPTION>
                                              December 31,         June 30,
                                                 1995               1996
<S>                                               <C>                 <C>
Inventories
     Raw materials                         $ 1,194,821          $   902,563
     Finished goods                          2,317,424            2,079,969
                                           $ 3,512,245          $ 2,982,532
Tooling, furniture and equipment
     Office furniture and equipment       $    111,797         $    186,447
     Tooling and manufacturing equipment       321,169              407,847
                                               432,966              594,294
     Less accumulated depreciation            (178,289)            (247,206)
                                          $    254,677     $        347,088
Other assets
     Deferred loan costs - net of accumulated
       amortization of $2,119 in 1995 and $12,720
       in 1996                            $   181,274         $    168,554
     Product software development costs - net of
       accumulated amortization of $0 in 1995 and
       $24,473 in 1996                        146,838              240,787
     Patent costs - net of accumulated amortization of
       $24,350 in 1995 and $42,167 in 1996    113,446              174,647
     Other                                     21,769               21,769
                                          $   463,327          $   605,757
     </TABLE>


Note 3 - Selected Balance Sheet Information (continued)

<TABLE>
<CAPTION>
<S>                                     <C>         <C>
Accrued liabilities
     Payroll taxes                 $ 17,430$          0
     Vacation                        24,751      32,587
     Advertising                    533,055      72,127
     Warranty                        88,707      96,811
     Commissions                     47,836      36,657
     Other                            8,942       9,168
                                   $720,721    $247,350
</TABLE>


Note 4 - Income Taxes

The  Company  reports  income  taxes for  interim  periods  based  on
annualized   estimates   of  earnings,  tax  credits   and   book/tax
differences at the estimated annual effective tax rate.  For  federal
and state income tax purposes,  at December 31, 1995, the Company had
net  operating loss carry forwards of approximately $2,034,000  which
substantially expire in fiscal year 2009.


Note 5 - Long-Term Debt
<TABLE>
<CAPTION>
                                               December       June 30,
                                                 31,
                                                             
                                              1995           1996
<S>                                           <C>            <C>
$4,000,000  line  of credit  to  a  bank,                    
interest  at their "Base Rate"  plus  3%,                    
totaling  11.25  %  at  June  30,   1996,                    
payable  monthly,  principal  due  on  or                    
before  March  31, 1998.  Borrowings  are                    
collateralized  by,  and  limited  to   a$     610,701         $     4,531
percentage    of    eligible     accounts
receivables,  finished goods  inventories
and   letters  of  credit  as  additional
collateral (Note 6).
                                                             
8%    convertible   debenture,   interest                    
payable  monthly,  convertible  into  one                    
share of common stock for each $2.625  of                    
principal   converted.    Principal   due                    
November  1, 2002.  Loan costs associated                    
with  this  debenture were  approximately                    
$180,000, and are amortized over the life                    
of   the   agreement  resulting   in   an   2,450,000
effective  interest rate of 9%.   Monthly                      2,450,000
principal  redemption of one  percent  of
the  then  outstanding balance begins  in
November, 1998.
                                                             
Less current portion                            -               -
                                                             
Total long-term debt                  $     3,060,701     $     2,454,531
</TABLE>


Note 6 - Related Party Transactions

As additional collateral for the line-of-credit (Note 5), the Company
used  letters-of-credit issued from individuals with the  Company  as
beneficiary.   These letters-of-credit could be  drawn  upon  by  the
Company's  bank  if  the Company was in default  of  the  Credit  and
Security  Agreement  between the bank and the Company.   The  Company
paid interest quarterly at the rate of 10% of the face amount of  the
letters-of-credit with a 5% premium on any amount that is drawn  upon
by  the bank.  Additionally, there were 20,000 warrants issued to the
participants  of this program to purchase the Company's common  stock
(Note 7).  The last of these letters- of-credit expired May 30, 1996.


Note 7 - Stockholders' Equity

Stock Options

The  Company  has reserved a total of 860,243 of its  authorized  but
unissued  common stock for stock option plans (the "Plans")  pursuant
to  which  officers,  directors, employees and non-employees  of  the
Company are eligible to receive incentive and/or non-qualified  stock
options.  Under the terms of the Plans, options are exercisable based
on  various vesting schedules with an exercise price which equals the
market price of the common stock on the date of grant.  Through  June
30,  1996,  the  Company  had granted 457,443  options  with  various
vesting periods and an exercise price of between $1.56 and $3.00  per
share.  As of June 30, 1996, 261,110 granted options are vested  with
exercise  prices  ranging from $1.56 to $3.00.  However,  no  options
have been exercised.

Warrants

During  1995, the Company completed the sale of 648,880 units of  its
common  stock.  Each Unit consists of one unregistered share  of  its
$.10 par value common stock and one-half of a detachable unregistered
common  stock purchase warrant (the "Warrant").  One Warrant entitles
the  holder  thereof to purchase, at a price of $2.50, one  share  of
unregistered Common Stock at any time until December 31, 1996  unless
extended  by  the Company's Board of Directors.  There  were  324,440
warrants issued as part of the offering.

In connection with the $2,450,000 convertible debenture (Note 4), the
Company  issued 915,000 warrants (the "Debenture Warrants")   to  buy
unregistered  shares  of the Company's common stock  at  an  exercise
price  of  $2.75 per share.  These  Debenture Warrants have  a  three
year life and may be redeemed, after October 27, 1996, by the Company
for  $.05  per Debenture Warrant if the Company's common stock  price
reaches  a $6.00 bid price for 20 consecutive trading days.   In  the
first  quarter,  1996, the Company also issued an  additional  25,000
warrants to the debenture holder in exchange for a waiver of  certain
financial  covenants.  These additional warrants  have basically  the
same terms and conditions as the Debenture Warrants.

In  connection with the above private placement of common  stock  and
the  issuance  of convertible debt, the Company issued  an  aggregate
total  of  38,131  warrants to the placement  agents.   Each  warrant
entitles  the  holder to purchase one unregistered  share  of  common
stock  at  any time from June, 1996 through June, 1999 at an exercise
price of $2.75 per share.
In  connection with the additional collateral program (Note  6),  the
Company issued 20,000 warrants to acquire the Company's common stock.
Each  warrant  entitles  the  holder to purchase  one  share  of  the
Company's unregistered common stock at an exercise price of $2.75 per
share.   These warrants can be exercised at any time prior  to  their
expiration in May, 2000.


Note 8 - Earnings Per Share

Net  income per common share is based on the weighted average  number
of  common  shares outstanding, inclusive of common stock equivalents
computed  using the modified treasury stock method.  However,  common
stock  equivalents were not used in computing the loss per share,  as
their inclusion would have been anti-dilutive.


Note 9 - Subsequent Events

In  July,  1996, the Company granted an additional 42,500 options  to
acquire the Company's common stock with various vesting periods at an
exercise price of $1.69 per share.
Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

Overview

     Voice  It  Worldwide,  Inc. ("Voice It") designs,  develops  and
markets personal consumer electronics products which allow people  to
verbalize  reminders  and short messages for  themselves  and  others
without  the  need  for  pen and paper.  Voice  It  products  utilize
computer  chip  technology to capture ideas, thoughts, reminders  and
messages,  incorporating high quality recording with  patent  pending
message  management features.  Voice It Personal Note  Recorders  are
about  the  size of a credit card and approximately 1/3  inch  thick.
Their  compact  size,  portability  and  ease  of  use  make  them  a
convenient replacement for handwritten sticky notes, particularly  at
times and in places where handwriting is impractical.

     The  Company's  first  product,  the  Voice  Itr  Personal  Note
Recorder,  with a 75 second capacity was introduced in the market  in
November of 1993.  Since then, the product line has expanded  to  six
models with recording capacities from 40 seconds to 5 minutes with  a
new  8  minute model being introduced during the third quarter, 1996.
This  broad range of products with retail prices ranging from  $29.99
to  $99.95 makes Voice It the only company to offer consumers such  a
broad selection of products and prices.

     During  the second half of 1996, the Company will introduce  its
new  dictation  length solid state voice recorder product  line  with
organizer  features.   The  palm-sized  Voice  It  Managers  will  be
available  in  two  models with recording capacities  of  22  and  45
minutes with a LCD display, five user defined channels and a list  of
20 icons.  The organizer will also have a unique contact file capable
of  storing  up  to 100 names with 3 phone numbers  per  name.   Both
models will be launched in catalogs and retail stores in early fourth
quarter, 1996.

     The  Company  markets  its products in  the  United  States  and
internationally in Canada, Europe, Japan and the Middle East and  has
rapidly  increased  its sales from $144,000  in  its  first  year  of
operations in 1993 to approximately $15.6 million for the year  ended
December   31,  1995.   Voice  It  products  are  now  available   in
approximately  5,000  retail  outlets  in  the  United  States.   The
products   are  available  in  a  variety  of  distribution  channels
including  department  stores, mass merchants, office  super  stores,
catalog  showrooms,  electronic  specialty  stores  and  direct  mail
catalogs.

     At the start of the third quarter, 1995, the Company implemented
a pricing strategy on its Personal Note Recorders designed to broaden
consumer  demand,  capture  a  significant  market  share,  create  a
dominant retail shelf presence and deter low end competition  in  the
marketplace.   The  Company lowered prices on its  shorter  run  time
products  and  introduced two new higher margin note  recorders  with
greater  recording  capacities  and additional  features.   With  the
introduction  of new higher margin models, most retailers  that  were
carrying only one Voice It model added at least one additional  model
to their retail assortment while many chose to carry several models.

     The  success of the Company's marketing strategies has  resulted
in  capturing the leadership role in the digital recording  category.
During  1995, the Company was able to both deter low-end  competition
and  establish  its  brand  as  the definitive  leader.   Based  upon
independent  research reports, Voice It became the leading  brand  in
the  category with more than 50% dollar share in the market which  is
more   than  twice  the  market  share  of  its  closest  competitor.
Management believes that the Company's successful market position  is
directly related to its broad based distribution, availability  of  a
broad  product  line  with  a  wide price  selection  at  retail  and
promotion of its products through national advertising.
     
     Coinciding  with the price reduction, the Company  initiated  an
aggressive  cost reduction program which is continuing to  result  in
improvement in gross margins.  Gross margins declined to a low of 30%
during  the  third quarter of 1995 and have gradually increased  each
quarter  culminating  in a 39% gross margin for the  current  quarter
ended  June  30, 1996.  The Company expects continued improvement  of
gross margins throughout 1996.
Item  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN  OF  OPERATION
(continued)

     During  1995,  the  Company  research  and  development  efforts
resulted in the introduction of five new product entries, two in  the
first  half  of the year, and three in the second half of  the  year.
These new products provided consumers with features not found on  any
products  in the marketplace.  Research and development is continuing
its efforts to focus on unique, patentable product features which can
be  added  to  the  Company's digital recorder  product  lines.   The
Company  is introduced one new product during the first half of  1996
and is currently preparing to introduce three additional new products
during the second half of 1996.  These products include two new  note
recorders with five and eight minutes of recording time as well as  a
new  product line of solid state recorders with capacities of 22  and
45 minutes with enhanced organizer features.


Results of Operations

     The following table sets forth, for the periods indicated, items
in  the  Statement  of Operations expressed as a  percentage  of  net
sales:
<TABLE>
<CAPTION>
                              Three  Months Ended         Six  Months
Ended
                                June 30,            June 30,
                              1995      1996      1995      1996
<S>                          <C>    <C>         <C>      <C>
  Net sales                 100.0% 100.0%      100.0%   100.0%
  Cost of sales              57.8   61.3        57.6     61.5
    Gross profit             42.2   38.7        42.4     38.5
  Operating expenses
    Administrative & general  8.8   12.3         7.3     11.1
    Selling and marketing    38.1   18.9        31.0     20.3
    Research and development  6.0    7.1         6.0      6.8
  Total operating expenses   52.9   38.3        44.4     38.2
  Operating income (loss)   (10.7)   0.4        (1.9)     0.3
  Other income (expense),     0.8   (2.8)        0.8     (2.8)
  Net loss before income tax (9.9)  (2.4)       (1.1)    (2.5)
  Income tax (benefit)       (0.7)   0.0         0.0      0.0
  Net loss                   (9.2)% (2.4)%      (1.1)%   (2.5)%
</TABLE>

Item  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN  OF  OPERATION
(continued)

Three Months ended June 30, 1996 compared to Three Months ended  June
30, 1995

    Sales  for  the three months ended June 30, 1996 were  $2,390,300
compared  to  $2,671,400 for the three months ended  June  30,  1995.
While  the Company experienced strong orders from its primary  retail
accounts  during  the  second quarter, 1996,  sales  continue  to  be
affected  by a weak consumer electronics market.  Management  expects
significant  improvement during the second  half  of  1996  with  the
introduction of 4 new products and the implementation of an extensive
national advertising campaign during the important holiday season.

    Cost  of  sales  for  the  second quarter  ended  June  30,  1996
decreased  to  $1,464,700 or 61.3% of net sales  from  $1,544,200  or
57.8%  of  net sales during the second quarter of 1995.   The  dollar
decrease  is  due  to  the  corresponding  decrease  in  unit  sales.
However, as a percentage of net sales, cost of sales increased due to
lowering the average sales price on the smaller recording time models
after  an  aggressive  pricing policy was adopted  during  the  third
quarter of 1995.  However, in conjunction with the lower prices,  the
Company also initiated a cost reduction program to eventually  return
to lower costs and higher margins.  The cost of sales as a percentage
of  net sales has been reduced from a high of 69.7% during the  third
quarter,  1995 to 61.3% for the current quarter.  Management  expects
this trend to continue as the Company continues its efforts to reduce
costs.

    General  and administrative expenses increased 16% or $59,000  to
$294,100  or  12.3% during the second three months of  1996  compared
with  $235,100  or 8.8% for the same period in 1995.  These  expenses
increased  for  the  quarter due to increased costs  associated  with
investor   relations   including  salaries  and   public   relations.
Additional   costs   associated  with  increased   amortization   and
depreciation is related to increased capital assets and patent costs.
As   a  percentage  of  sales,  general  and  administrative  expense
increased in part due to the increased expenses, but the increase  is
also due to the lower volume of net sales for the quarter.

    Sales and marketing expenses for the quarter ended June 30,  1996
decreased 56% or $566,400 to $452,600 or 18.9% of net sales  in  1996
from $1,018,900 or 38.1% of net sales in 1995.  This decrease is  due
partly to the decrease in sales volume and related variable marketing
and  commission  expenses in support of the Voice  It  Product  line.
Additionally,  however,  during the second  quarter  last  year,  the
Company  spent  additional funds in advertising  the  Voice  It  Note
Recorders  and  building  the  note recorder  category.   This  year,
management  will spend the majority of its advertising  funds  during
the fourth quarter peak sales period.

    Research  and development costs increased by $9,100  to  $168,600
for the second quarter of 1996 from $159,500 for the same quarter  in
1995.   In  the fourth quarter of 1995, the Company made the decision
to  capitalize  product software development cost in accordance  with
GAAP.  These costs are then amortized over the estimated useful  life
of  the product.  The net effect of this change in the second quarter
of  1996  was  to  defer approximately $57,000 of  research  expenses
related  to software development.  Non-software development  research
costs  are  expensed  as  incurred and are  in  support  of  existing
products  as well as the development of new products.  The  increased
total  research expenditures are the result of additional efforts  to
launch new products scheduled for introduction during the second half
of 1996.

Item  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN  OF  OPERATION
(continued)

    The  Company  recorded an operating profit for the  three  months
ended  June  30, 1996 of $10,277 compared with an operating  loss  of
$(286,360)  for the same quarter of 1995.  Even though the  Company's
gross  profit  margin  was  lower during  the  current  quarter,  the
operating  profit is the result of management closely monitoring  the
Company's  expenses.   The Company intends to  invest  in  a  heavier
schedule of advertising during the fourth quarter gift giving  season
as  sales  increase, and the results of the cost of sales  reductions
are realized.

    Net  interest expense for the second quarter of 1996  of  $67,800
is  compared to net interest income during the same period last  year
of  $20,600.   The  primary component of the current period  interest
expense  is  the interest on the $2.45 million convertible  debenture
the  Company entered into during the fourth quarter of 1995.    After
interest  expense, the net loss for the second quarter  of  1996  was
$(57,555) or $(.02) per share compared to a net loss of $(246,633) or
$(.06) per share for the second quarter of 1995.

Six  Months ended June 30, 1996 compared to Six Months ended June 30,
1995

    Sales  for  the  six  months ended June  30,  1996  decreased  to
$5,152,200  from  $6,470,100 during the first  six  months  of  1995.
Although  the  Company  experienced strong orders  from  its  primary
retail accounts during the first half of 1996, the soft retail market
continues to affect retail sales to the consumer as well as the lower
level  of inventory needed by the retail outlets.  The first half  of
1995  also  benefited from additional  sales to new  distribution  as
well as the introduction of the Company's new 90-second Personal Note
Recorder.   Management expects that, while the soft retail trend  may
continue, the Company's sales will increase during the second half of
1996 due to four new product introductions and the holiday season.

    Cost  of  sales for the first half of 1996 decreased slightly  to
$3,167,000  from $3,724,900 for the first six months of  1995.   This
dollar  reduction in costs is due to the lower sales levels  for  the
Company  during  the first half of 1996.  As a percentage  of  sales,
costs have increased to 61.5% during 1996 from 57.6% of sales for the
same  period  in 1995.  This increase is due to the decrease  in  the
average  sales  price on the lower recording time  models  after  the
aggressive  pricing  policy  mentioned earlier.   Management  expects
costs to decrease as a percentage of sales as the Company continues a
manufacturing   cost  reduction  program  that   it   instituted   in
conjunction with the price decrease.

    Administrative  expenses increased $97,600  or  20%  to  $576,200
during  the first six months ended June 30, 1996 from $478,600 during
the same period of 1995.  This increase is due to increased personnel
and  investor  relations costs as well as increased amortization  and
depreciation as the Company increases its capital assets  and  patent
position.

    Selling  and  Marketing expenses decreased  $962,400  or  48%  to
$1,044,800 during the first six months of 1996 from $2,007,200 during
the  first  six months of 1995.  This decline is due in part  to  the
decreased  sales  volume and the corresponding decrease  in  variable
expenses   such   as   cooperative   advertising   and   commissions.
Additionally,  the  Company has not invested as  heavily  during  the
first  half of 1996 in consumer advertising.  The Company is planning
to  concentrate its advertising during the second half of 1996, where
it will have a bigger impact in the holiday gift giving season.

Item  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN  OF  OPERATION
(continued)

    Research  and development expenses decreased for the  six  months
ended June 30, 1996 of $349,500 or 6.8% of sales compared to $385,300
or 6% of sales for the six months ended June 30, 1995.  However, this
decrease  in  expense  is  mostly due to the  Company's  decision  to
capitalize product software development cost in accordance with GAAP.
The  net  effect  of  this  capitalization, net  of  the  appropriate
amortization,  for the first half of 1996 was to defer  approximately
$92,100  of research expenses related to software development.   Non-
software development research costs are expensed as incurred and  are
in  support  of existing products as well as the development  of  new
products.   Prior  to  the capitalization of  software  costs,  total
research  and  development expenses increased due to  the  additional
development  required  for  introducing  longer  recording   capacity
products.

    The  Company posted an operating profit for the first six  months
ended  June 30, 1996 of $14,639 compared with an operating  loss  for
the first six months last year of $(125,893).  This increase reflects
management's commitment to closely monitor costs and expenses  in  an
effort to effectively manage the seasonality of the business.

    Net  interest  expense  for  the first  six  months  of  1996  of
$144,200  is compared to a net interest income during the  first  six
months  of  1995 of $51,600.  The primary component of this  interest
expense  is  the cost of the Company's convertible debt of $2,450,000
that was funded during the fourth quarter of 1995.  This results in a
net  loss  for  the  Company's  first six  months  of  operations  of
$(129,604)  or $(0.03) per share compared with a net loss during  the
same period last year of $(74,284) or $(0.02) per share.


Liquidity and Capital Resources

    The  Company has financed its growth to date primarily  from  the
private  sale  of Common Stock and Warrants, the merger  with  Lander
Energy  Co. and the issuance of $2,450,000 in convertible debentures.
The  Company also uses bank financings for short term working capital
needs  as  well as to guarantee letters of credit issued to  a  major
supplier.   At  June  30,  1996,  the  Company  had  cash  and   cash
equivalents  of  approximately  $879,600  and  working   capital   of
approximately $5,063,200.

    Cash  generated by the Company during the six months  ended  June
30,  1996  was approximately $125,400.  The primary uses of cash  for
the  period were to fund the net loss of approximately $129,600 (less
approximately  $139,100 of non-cash items such as  depreciation,  bad
debts  and  discounts  and amortization of loan  costs)  as  well  as
decreases   in   accounts   payable  and   accrued   liabilities   by
approximately $1,474,500 and $473,400 respectively.  The decrease  in
accounts  payable is attributable to paying for the inventories  that
were  purchased  and  accumulated during the last  quarter  of  1995.
Sources  of  cash for the period included decreases in the  Company's
accounts  receivable and inventories of approximately $2,971,600  and
$529,700  respectively.  The accounts receivable decrease is  due  to
the  collection  of  the increased sales during  the  fourth  quarter
holiday  season.  Additional uses of cash included $161,300  for  the
acquisition  of  tooling,  property  and  equipment  as  the  Company
increases  its manufacturing capacity for new products, and  $197,400
in  acquiring  other assets.  During the six months  ended  June  30,
1996,  the Company used approximately $606,200 to repay the  line  of
credit with its bank.

Item  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN  OF  OPERATION
(continued)

    During  March, 1995, the Company obtained a $4 million  revolving
line  of credit from a bank.  The amount the Company may borrow  from
this  line of credit is limited by the level of its eligible accounts
receivable  and,  to  a lesser extent, the Company's  finished  goods
inventory  and  other  collateral.   The  line  of  credit   contains
customary  financial covenants and bears interest  at  3%  above  the
bank's "Base Rate".

    On  September  15,  1995, the Company completed  a  sale  of  its
common  stock  and purchase warrants pursuant to the  June  12,  1995
Private  Placement Memorandum for 560,880 Units at  $2.20  per  unit.
Each  Unit  consists  of one share of the Company's  $.10  par  value
unregistered  common stock and one-half of a detachable  unregistered
common  stock purchase warrant (the "Warrant").  One Warrant entitles
the  holder  to  purchase, at a price of $2.50, one share  of  Common
Stock  at  any  time until December 31, 1996 unless extended  by  the
Company's  Board of Directors.  The Company also issued an additional
Private  Placement Memorandum with substantially the same  terms  and
conditions  as  the  June  12,  1995  Memorandum.   Under  this   new
Memorandum,  the  Company  sold an additional  88,000  Units  for  an
additional $193,600.

    On  October 27, 1995, the Company issued a convertible  debenture
for  $2,450,000 to Renaissance Capital Growth & Income Fund III, Inc.
("Renaissance").   This  debt was issued  for  seven  years  with  an
interest  rate  of  8% per annum.  In addition to  various  financial
covenants  and redemption provisions, Renaissance has  the  right  to
convert  its  debt position into equity at the rate of one  share  of
common  stock  for  every $2.625 of principal.  Additionally,  for  a
value of $50,000, the Company issued Renaissance 915,000 warrants  to
buy  the  Company's common stock at an exercise price  of  $2.75  per
share.   These  warrants  are for a three year  period,  and  may  be
redeemed by the Company any time after October 27, 1996 for $0.05 per
warrant  if  the Company's common stock price reaches an average  bid
price of $6.00 per share for 20 prior consecutive trading days.

    Management  believes that the net proceeds of  these  equity  and
debt  offerings should be sufficient to finance the Company's  growth
through this year's Holiday season.  If the outstanding common  stock
purchase  warrants  are exercised, there would be additional  working
capital.

Seasonality

    The  Company anticipates that its business will be seasonal, with
at  least 40% of its sales occurring during the fourth quarter of the
year in time for the holiday gift giving season.

Foreign Exchange

    The  Company's products are principally purchased from  suppliers
in the Far East with its prices negotiated on an annual basis in U.S.
dollars at exchange rates reset annually.  Exchange rate fluctuations
between  the U.S. Dollar and the Singapore or Hong Kong dollar  could
have  an  adverse  effect on the Company's costs of sales  and  gross
margins.  In the event of extreme exchange rate fluctuations, it  may
become uneconomical for the relationship between the Company and  its
suppliers to continue.

Inflation

    Management  believes that inflation has not and will not  have  a
significant impact on its business.



                     PART II - OTHER INFORMATION



Item 1. Legal Proceedings.         None

Item 2. Changes in Securities.          None

Item 3. Defaults upon Senior Securities.          None

Item  4.  Submission  of  Matters to  a  Vote  of  Security  Holders.
None

Item 5. Other Information.         None

Item 6. Exhibits and Reports on Form 8-K.    None



                             SIGNATURES


     Pursuant to the requirements of the Securities Exchange  Act  of
1934, the Registrant has duly caused this report to be signed on  its
behalf by the undersigned thereunto duly authorized.


                                    VOICE IT WORLDWIDE, INC.
                            Registrant


Date:      8/13/96
                                                 Michelle L. Morgan
                                                 President, CEO


Date:      8/13/96
                                                John H. Ellerby
                                                Chief Accounting Officer




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<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                         879,605
<SECURITIES>                                         0
<RECEIVABLES>                                2,255,962
<ALLOWANCES>                                   188,352
<INVENTORY>                                  2,982,532
<CURRENT-ASSETS>                             6,035,942
<PP&E>                                         594,294
<DEPRECIATION>                                 247,206
<TOTAL-ASSETS>                               6,988,787
<CURRENT-LIABILITIES>                          972,758
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       505,480
<OTHER-SE>                                   3,056,018
<TOTAL-LIABILITY-AND-EQUITY>                 6,988,787
<SALES>                                      5,152,202
<TOTAL-REVENUES>                             5,153,172
<CGS>                                        3,166,994
<TOTAL-COSTS>                                1,970,570
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             145,212
<INCOME-PRETAX>                              (129,604)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (129,604)
<EPS-PRIMARY>                                    (.03)
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