VOICE IT WORLDWIDE INC
10QSB, 1996-05-15
HOUSEHOLD AUDIO & VIDEO EQUIPMENT
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                         FORM 10-QSB
             
             U.S. SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C. 20549
  
  QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE
                      SECURITIES EXCHANGE ACT OF 1934
        For the quarterly period ended:   March 31, 1996

              Commission File Number:       0-7796


                    VOICE IT WORLDWIDE, INC.
   (Exact Name of Registrant as Specified in its Charter)

          Colorado                          83-0203787
(State or other jurisdiction of          (I.R.S. Employer
incorporation or organization)         Identificaion Number)

2643 Midpoint Drive, Suite A
   Fort Collins, Colorado                       80525
(Address of principal                        (Zip Code)
  executive offices)

                              (970) 221-1705
    (Registrant's Telephone Number, Including Area Code)



     Check  whether the issuer (1) filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934  during the past 12 months (or for such shorter
period  that the  issuer was required to file such reports), and
(2) has  been subject to such filing reqirements for the past 90
days.

     Yes     X      No

     Number of shares outstanding of the Issuer's Common Stock,
as of   March  31, 1996 was 5,054,802 shares of the Registrant's
common stock $.10 par value.


Part I-Financial Information

Item 1. Financial Statements

<TABLE>
                    VOICE IT WORLDWIDE, INC.
                         Balance Sheets
                          
<CAPTION>
                                           
                                                       (Unaudited) 
                                          December 31,  March 31,
                                            1995           1996
<S>                                          <C>           <C>
                             Assets
Current assets
Cash and cash equivalents                  $251,321     $376,724
 Accounts receivable, net of
  allowance $173,165 (1995) and $188,654
  (1996) (Note 5)                         4,959,919    3,031,821
 Other receivables                          115,299        3,274
 Inventories (Note 3)                     3,512,245    3,383,772
 Prepaid expenses and other current assets  115,612      119,958
 Deferred offering costs                          -           -
                                          8,954,396    6,915,549
Tooling, furniture and equipment, net
of accumulated depreciation (Note 3)        254,677      306,752
Other assets (Note 3)                       463,327      511,705
Total assets                             $9,672,400   $7,734,006

              Liabilities and Stockholders' Equity
Current liabilities
Accounts payable                         $2,199,876     $956,665
Accrued liabilities (Note 3)                720,721      702,639
                                          2,920,597    1,659,304
Long-term debt (Notes 2 and 5)            3,060,701    2,455,649
Stockholders' equity (Note 7)
Common stock; $.10 par; 10,000,000
shares authorized; 5,054,802 issued
and outstanding (1995), and (1996)          505,480      505,480
Additional paid-in capital                5,364,910    5,364,910
Accumulated deficit                      (2,179,288)  (2,251,337)
                                          3,691,102    3,619,053
Total liabilities and stockholders'
 equity                                  $9,672,400   $7,734,006


</TABLE>
<TABLE>
                    VOICE IT WORLDWIDE, INC.
                    Statements of Operations
                          (Unaudited)
<CAPTION>
                                            Three Months Ended
                                                 March 31,
                                             1995         1996
<S>                                           <C>         <C>
Sales - net                              $3,798,756  $2,761,927
Cost of sales                             2,180,723   1,702,269
Gross profit                              1,618,033   1,059,658

Operating expenses
 Administrative and general                 243,491     282,096
 Selling and marketing                      988,315     592,270
 Research and development                   225,760     180,930
   Total operating expenses               1,457,566   1,055,296

Net operating profit                        160,467       4,362

Other income (expense)
 Interest expense                           (3,241)    (77,015)
 Interest income                             34,273         604

Net income (loss) before income tax         191,499    (72,049)

Income tax (Note 4)                          19,150           -

Net income (loss)                          $172,349   $(72,049)

Net income (loss) per common share
 (Note 8)                                      $.04      $(.01)

Weighted average number of shares
 outstanding                              4,491,058   5,054,802

</TABLE>
<TABLE>
                   VOICE IT WORLDWIDE, INC.
                Statement of Stockholders; Equity
                          (Unaudited)
<CAPTION>
                                 Additional
                Common Stock      Paid-in  Accumulated
              Shares     Amount    Capital    Deficit      Total

<S>          <C>       <C>       <C>       <C>         <C>
Balance,
 December 31,
 1995        5,054,802  505,480  5,364,910 (2,179,288) 3,691,102

Net (loss) for
 the three
 months ended
 March 31,
 1996               -        -          -    (72,049)   (72,049)

Balance, March
31, 1996     5,054,802  505,480  5,364,910 (2,251,337) 3,619,053

</TABLE>
<TABLE>
                   VOICE IT WORLDWIDE, INC.
                    Statements of Cash Flow
                          (Unaudited)
<CAPTION>
                                            Three Months Ended
                                                 March 31,
                                             1995         1996
<S>                                              <C>   <C>
Cash flows from operating activities
Net income (loss)                         $172,349     $(72,049)
 Adjustments to reconcile net income
 (loss) to net cash used in operating
 activities
   Allowance for discounts and bad debts    25,989        15,489
   Depreciation and amortization            23,043        51,291
   Amortization of deferred loan costs           -         6,360
   Changes in current assets and
    liabilities
     Receivables                          (329,784)    2,024,634
     Prepaid expenses                      (51,574)       (4,346)
     Inventories                        (1,165,449)      128,473
     Accounts payable                    1,158,515    (1,243,211)
     Accrued liabilities                   279,610       (18,082)
       Cash (used in) provided by
        operating activities               112,699       888,559

Cash flows from investing activities
Other assets                               (28,089)      (74,423)
Acquisition of tooling, furniture
and equipment                              (94,880)      (83,681)
     Cash  used  in  investing activities (122,969)     (158,104)

Cash flows from financing activities
 Payments on line-of-credit - net             -         (605,052)
 Payment of stockholder appraisal rights    (4,213)         -
 Increase in deferred offering costs      (128,372)         -
      Cash used in financing activities   (132,585)     (605,052)

Net increase (decrease) in cash           (142,855)      125,403

Cash - beginning of period               2,002,981       251,321

Cash - end of period                    $1,860,126      $376,724

                    VOICE IT WORLDWIDE, INC.
                 Notes to Financial Statements
                          (unaudited)


Note 1 - Summary of Significant Accounting Policies

The  summary of the Company's significant accounting  policies
are  incorporated by reference to the Voice It Worldwide, Inc.
Annual  Report  on  Form  10-KSB for  the  fiscal  year  ended
December 31, 1995.

The  statements  of operations, balance sheets,  stockholders'
equity  and  cash flows have not been audited  by  independent
accountants, but in the opinion of the management, reflect all
normal  recurring  adjustments and entries necessary  for  the
fair  presentation  of the operations  of  the  Company.   The
results  of operations for any quarter, and quarter-to-quarter
trends,  are not necessarily indicative of the results  to  be
expected for any future period.


Note 2 - Letter of Credit

The Company has an irrevocable standby letter of credit in the
amount  of $360,000.  This letter of credit is required  by  a
major  supplier  and has an expiration date of April  30,1996.
This  letter  of  credit is secured by the Company's  line  of
credit (Notes 5 and 6).


Note 3 - Selected Balance Sheet Information

</TABLE>
<TABLE>
<CAPTION>
                                   December 31,      March 31,
                                        1995              1996
<S>                                    <C>                <C>
Inventories
   Raw materials                      $1,194,821      $952,423
   Finished goods                      2,317,424     2,431,349
                                      $3,512,245    $3,383,772
 Tooling, furniture and equipment
   Office furniture and equipment       $111,797      $144,432
   Tooling and manufacturing
    equipment                            321,169       372,215
                                         432,966       516,647
Less accumulated depreciation          (178,289)     (209,895)
                                        $254,677      $306,752
Other assets
   Deferred loan costs - net of
    accumulated amortization of
    $2,119 in 1995 and $8,479 in 1996   $181,274      $174,914
   Product software development
    costs - net of accumulated amortization
    of $12,236 in 1996 and $0 in 1995    146,838       183,809
   Patent costs - net of accumulated
    amortization of $24,350 in 1995
    and $31,212 in 1996                  113,446       131,213
   Other                                  21,769        21,769
                                        $463,327      $511,705        
</TABLE>

                    VOICE IT WORLDWIDE, INC.
                 Notes to Financial Statements
                          (unaudited)

Note 3 - Selected Balance Sheet Information (continued)
Accrued liabilities
     <TABLE>
     <CAPTION>
     <S>                           <C>        <C>
Payroll taxes                      $17,430         $0
Vacation                            24,751     23,872
Advertising                        533,055    542,223
Warranty                            88,707     91,427
Commissions                         47,836     24,653
Other                                8,942     20,464
                                  $720,721   $702,639
</TABLE>


Note 4 - Income Taxes
The  Company reports income taxes for interim periods based  on
annualized  estimates  of earnings, tax  credits  and  book/tax
differences  at the estimated annual effective tax  rate.   For
federal  and state income tax purposes, at December  31,  1995,
the   Company   had  net  operating  loss  carry  forwards   of
approximately $2,034,000 which substantially expire  in  fiscal
years 2009.


Note 5 - Long-Term Debt
<TABLE>
<CAPTION>
                                         December 31,  March 31,
                                               1995       1996
<S>                                        <C>         <C>
$4,000,000 line of credit to a bank,
 interest at their "Base Rate" plus 3%,
 totaling 11.25 % at March 31, 1996,
 payable monthly, principal due on
 or before March 31, 1997.  Borrowings
 are collateralized by, and limited to
 a percentage of eligible accounts
 receivables, finished goods
 inventories and letters of credit as
 additional collateral (Note 6).         $610,701        $5,649

</TABLE>
                    VOICE IT WORLDWIDE, INC.
                 Notes to Financial Statements
                          (unaudited)

Note 5 - Long-Term Debt (continued)
<TABLE>
<CAPTION>
                                           December 31, March 31,
                                               1995       1996
<S>                                        <C>         <C>
8% convertible debenture, interest
 payable monthly, convertible into
 one share of common stock for
 each $2.625 of principal converted.
 Principal due November 1, 2002.
 Loan costs associated with this
 debenture were approximately $180,000,
 and are amortized over the life of
 the agreement resulting in an
 effective interest rate of 9%.
 Monthly principal redemption
 of one percent of the then
 outstanding balance begins in
 November, 1998.                        2,450,000     2,450,000

Less current portion                            -             -
Total long-term debt                   $3,060,701    $2,455,649
</TABLE>


Note 6 - Related Party Transactions

As  additional collateral for the line-of-credit (Note 5),  the
Company uses a letter-of-credit issued from an individual  with
the  Company as beneficiary.  The letter-of-credit can be drawn
upon by the Company's bank if the Company is in default of  the
Credit and Security Agreement between the bank and the Company.
The   Company pays interest quarterly at the rate of   10%   of
the  face   amount  of  the letter-of-credit with a 5%  premium
on  any amount that is drawn upon by the bank.
                    VOICE IT WORLDWIDE, INC.
                 Notes to Financial Statements
                          (unaudited)


Note 7 - Stockholders' Equity

Stock Options

The  Company has reserved a total of 860,243 of its  authorized
but  unissued   common  stock  for  stock option   plans   (the
"Plans")  pursuant  to  which  officers,  directors,  employees
and    nonemployees  of  the Company are  eligible  to  receive
incentive  and/or  non-qualified  stock   options.   Under  the
terms   of   the   Plans,  options  are  exercisable  based  on
various  vesting  schedules  with  an   exercise   price  which
equals  the market price of  the  common stock  on the date  of
grant.   Through  March  31, 1996,  the  Company  had   granted
457,443  options with various vesting periods and  an  exercise
price  of  between $1.56 and $3.00 per share.  As of March  31,
1996,  241,110 granted options are vested with exercise  prices
ranging   from   $1.56  to $3.00.  However, no   options   have
been exercised.

Warrants

During   1995, the Company completed the sale of 648,880  units
of  its   common stock.  Each Unit consists of one unregistered
share  of  its  $.10 par value common stock and one-half  of  a
detachable  unregistered  common stock  purchase  warrant  (the
"Warrant").  One  Warrant   entitles  the  holder  thereof   to
purchase,  at  a   price  of $2.50,  one share of  unregistered
Common  Stock  at any time  until December  31,   1996   unless
extended  by the  Company's  Board  of Directors.   There  were
324,440 warrants issued as  part  of  the offering.

In  connection with the $2,450,000 convertible debenture  (Note
4),  the   Company   issued  915,000 warrants  (the  "Debenture
Warrants") to  buy unregistered shares of the Company's  common
stock   at   an  exercise  price  of  $2.75 per  share.   These
Debenture   Warrants  have   a  three  year  life  and  may  be
redeemed, after  October  27, 1996,  by  the  Company  for $.05
per  Debenture  Warrant  if  the Company's  common stock  price
reaches a $6.00 bid  price  for  20 consecutive  trading  days.
In  the  first  quarter,  1996,  the Company  also  issued   an
additional   25,000   warrants to  the  debenture   holder   in
exchange for a waiver of certain  financial covenants.    These
additional  warrants   have  basically   the   same  terms  and
conditions as the Debenture Warrants.
                    VOICE IT WORLDWIDE, INC.
                 Notes to Financial Statements
                          (unaudited)


Note 7 - Stockholders' Equity (continued)

Warrants (continued)

In   connection  with  the above private placement  of   common
stock  and   the  issuance  of convertible debt,  the   Company
issued   an aggregate total of 38,131 warrants to the placement
agents.   Each  warrant  entitles the holder  to  purchase  one
unregistered share of common stock at any time from June,  1996
through June, 1999 at an exercise price of $2.75 per share


Note 8 - Earnings Per Share

Net   income   per   common  share is based  on  the   weighted
average  number   of  common shares outstanding,  inclusive  of
common  stock equivalents  computed using the modified treasury
stock   method.  Common  stock equivalents  were  not  used  in
computing the loss  per share  for  the  first quarter of 1996,
as their inclusion  would have been anti-dilutive.


Item  2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF
OPERATION

Overview

      Voice  It Worldwide, Inc. ("Voice It") designs,  develops
and  markets personal consumer electronics products which allow
people  to   verbalize   reminders  and  short  messages    for
themselves   and others  without  the need for pen  and  paper.
Voice   It   products  utilize  computer  chip   technology  to
capture     ideas,    thoughts,   reminders    and    messages,
incorporating  high  quality  recording  with  patent   pending
message management features.

      The   Company's  first product, the Voice  It7   Personal
Note Recorder, with a 75 second capacity was introduced in  the
market in  November of 1993.  Since then, the product line  has
expanded  to   six   models with recording capacities  from  40
seconds   to  4 minutes.  Voice It Personal Note Recorders  are
about  the size  of a  credit  card and approximately 1/3  inch
thick.   Their  compact size,  portability  and  ease  of   use
make   them   a  convenient replacement for handwritten  sticky
notes,   particularly   at   times  and    in    places   where
handwriting  is  impractical.  Unique, patent pending   message
management  features   make   it   easy   to   record  multiple
messages,  play  them and erase  them  when  no  longer needed.

      During   the second half of 1995, the Company  introduced
its  second  product line, the Voice ItJ Message Center, a  new
product targeted  toward  interpersonal communications in   the
home   and small office.  Utilizing the same technology as  the
Personal Note Recorder, the Message Center has a total capacity
of  nearly three minutes  of recording time, which can be  used
on  any  one of  four channels designated by the user.   Family
members  can  easily leave messages for each other  or  set  up
categories for groceries or "to do" lists.

      The   Company markets its products in the United   States
and  internationally in Canada, Europe, Japan  and  the  Middle
East  and has  rapidly increased its sales from $144,000 in its
first   year  of  operations  in 1993  to  approximately  $15.6
million  for  the year ended  December 31, 1995.   The  Company
added  a significant number of  new  retail distribution points
during 1995 including Target, May  Department  Stores,  Circuit
City, Best  Buy,  Dillards  and others.

Item  2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF
OPERATION (continued)

Overview (continued)


     Voice  It  products are now available in  approximately
5,000   retail   outlets in the United States.   The   products
are  available    in   a   variety  of  distribution   channels
including  department   stores, mass  merchants,  office  super
stores,   catalog  showrooms, electronic specialty  stores  and
direct mail catalogs.

   At  the  start  of  the  third quarter,  1995,  the  Company
invested   in  a  new  pricing strategy on  its  Personal  Note
Recorder   line   to   broaden   consumer  demand,  capture   a
significant   market  share, create  a  dominant  retail  shelf
presence  and  deter low  end competition  in the  marketplace.
The Company lowered  prices  on its  shorter run time units and
introduced   two  new  higher   margin  note   recorders   with
capacities of three and four  minutes.  The Company's   product
line  now offers consumers products  at  retail prices  ranging
from  $29.99 to $89.95 making Voice  It  the  only company   to
offer such a broad selection of products and  prices. With  the
introduction  of  the  two  new  higher  margin  models    with
recording    capacities  of  three  and  four  minutes,    most
retailers  that   were carrying only one Voice  It  model  have
added    at   least  one   additional  model  to  their  retail
assortment while many  have chosen to carry several models.

   Due to the pricing structure, the Company's gross margins as
a  percentage of sales declined to 30% during the third quarter
of 1995.   However,  in  conjunction with the  price  decrease,
the  Company  implemented an aggressive cost reduction  program
designed to  achieve improvement in gross margins through  1995
and  1996. Gross  margins were 38% in the first quarter of 1996
compared   to 30% in the third quarter of 1995 and 36%  in  the
fourth   quarter  of  1995.   The  Company  expects   continued
improvement of gross margins throughout 1996.

   While  the  pricing strategy directly impacted expenses  and
gross  margins  for  1995,  management  believes  that  it  was
necessary  to   achieve  its goal of market  dominance  and  to
deter   low   end  competition.   Current   independent  market
research   shows  that Voice  It  products  have  captured  the
dominant   share   of   the  emerging   solid   state  recorder
market.   Voice It  also  had  the highest  retail sell-through
in this category during a lackluster holiday season.


Item  2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF
OPERATION (continued)

Overview (continued)

   During  1995,  the Company research and development  efforts
resulted  in the introduction of five new product entries,  two
in the  first half of the year, and three in the second half of
the   year.    These   new  products  provided  consumers  with
features   not found   on  any  products  in  the  marketplace.
Research  and  development  is  continuing   its   efforts   to
focus   on  unique, patentable  product features which  can  be
added  to  the   Company's note  recorder product  lines.   The
Company  is currently preparing to  introduce four new products
during  the  second half  of  1996. These products include  two
new  note  recorders with five and eight minutes  of  recording
time  as  well as a new product line of  solid state  recorders
with  capacities  of  15 and 30 minutes  and  enhanced  product
features.

Results of Operations

       The    following  table  sets  forth,  for  the  periods
indicated, items in the Statement of Operations expressed as  a
percentage of net sales:
<TABLE>
<CAPTION>
                                        Three Months      Ended
                                   December 31,         March, 31,
                                      1995                1996
<S>                                     <C>            <C>
    Net    sales                    100.0%               100.0%
    Cost    of   sales               57.4                 61.6
       Gross    profit               42.6                 38.4
    Operating expenses
    Administrative   and    general   6.4                 10.2
    Selling    and   marketing       26.0                 21.4
    Research and development          6.0                  6.6
    Total operating expenses         38.4                 38.2
    Operating income                  4.2                  0.2
    Other   income   (expense),   net 0.8                 (2.8)
    Net   income   (loss)  before  
     income   tax                     5.0                 (2.6)
    Income tax                        0.5                  0.0
    Net    income   (loss)            4.5%                (2.6)%
</TABLE>


Item  2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF
OPERATION (continued)

Results of Operations (continued)

Three   Months  ended March 31, 1996 compared to  Three  Months
ended March 31, 1995

     Sales   for  the  three  months  ended  March   31,   1996
were $2,761,900  compared  to $3,798,700 for the  three  months
ended March  31, 1995.  Although the Company experienced strong
orders  from   its  primary retail accounts  during  the  first
quarter, 1996, sales  continue  to  be  affected  by  the  soft
retail   market, resulting  in  lower sales when compared  with
the  first   quarter, 1995.  Additionally, the  first  quarter,
1995 sales benefited from three factors: 1) The Company shipped
unfulfilled  customer  orders carried   over  from  the  fourth
quarter  of  1994;  2)  as  the  Company  expanded  its  retail
distribution,  there  were initial shipments  to  approximately
1,000  new outlets; and 3) the  Company  introduced  its    90-
second    Voice   It   note   recorder   into    broad    based
distribution.   Due  to a continuation of  the  current  retail
market trend,  the  Company  expects its second quarter   sales
will    be   comparable   with   first    quarter.     However,
management  expects improvement  during  the  second  half   of
1996   as  seasonality combines with the Company's introduction
of four new products.

  Cost  of  sales  for the first quarter ended March  31,  1996
decreased  to $1,702,300 or 61.6% of net sales from  $2,180,723
or  57.4%  of net sales during the first quarter of 1995.   The
dollar  decrease   is   due to the corresponding  decrease   in
unit   sales. However,  as  a percentage of net sales, cost  of
sales   increased due  to  the  decrease in the  average  sales
price   on   the   lower recording  time   models  due  to  the
aggressive  pricing  structure that        was  adopted  during
the   third   quarter   of  1995.  In conjunction   with   this
pricing   structure,   the  Company    also  initiated  a  cost
reduction  program to eventually return to   lower  costs   and
higher  margins.   The cost of sales as a  percentage   of  net
sales  has  been reduced from a high of 69.7% during the  third
quarter,  1995  to  61.6%  for the current  quarter.

   Management  expects this trend to continue  as  the  Company
pursues its efforts to reduce costs.


Item  2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF
OPERATION (continued)

Results of Operations (continued)

  General  and administrative expenses increased 16% or $38,600
to   $282,100   or  10.2%  during the first three   months   of
1996 compared  with  $243,500 or 6.4% for the  same  period  in
1995.  These   expenses  increased  slightly  for  the  quarter
primarily   due to  salaries,  banking  charges and   increased
amortization   and  depreciation.    As    a    percentage   of
sales,  general and administrative  expense increased  in  part
due   to   the   increased expenses,  but  mostly  due  to  the
decrease in net sales  for  the quarter.

     Sales  and marketing expenses for the quarter ended  March
31, 1996  decreased 40% or $396,000 to $592,300 or 21.4% of net
sales  in   1996   from  $988,300 or 26.0% of  net   sales   in
1995.    This decrease is due largely to the decrease in  sales
volume   and   the related  marketing support of the  Voice  It
Product   lines.    While  many  sales   expenses,   such    as
cooperative   advertising and commissions  to the manufacturers
representatives,   are   variable and   follow  the  volume  of
sales,  some expenses, such as  consumer advertising will  vary
in intensity and volume toward  the  fourth quarter gift giving
season.

     Research  and  development  costs  decreased  by   $44,800
to $180,900 for the first quarter of 1996 from $225,800 for the
same  quarter  in  1995.  In the fourth quarter  of  1995,  the
Company  made  the   decision  to capitalize  product  software
development  cost in accordance  with GAAP.   These  costs  are
then  amortized   over   the  estimated   useful  life  of  the
product.  The net  effect  of  this change  in  first   quarter
of  1996  was   to  defer  approximately $35,000  of   research
expenses   related   to  software   development.   Non-software
development research costs are expensed as  incurred and    are
in    support   of   existing   products   as   well   as   the
development of new products.  The Company is currently  working
on  a   number  of new models and a new product  line  that  it
expects to introduce during the second half of the year.


Item  2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF
OPERATION (continued)

Results of Operations (continued)

     The   Company   recorded  an operating  profit   for   the
three  months  ended March 31, 1996 of $4,400 compared with  an
operating profit  of  $160,500  for the same quarter of   1995.
A   primary reason  for  the  lower operating profit  was   due
to   the   lower  product  margins  from the pricing  structure
adopted   during  the third quarter of 1995.  The decision  the
Company made to  lower the  sales price in the marketplace last
year  has  started  to  pay off  as  new  independent  research
shows  that   Voice   It   is  the category  leader  in  retail
presence and sell though.  The  Company believes  it   has  the
broadest product line with  models  ranging from  $29  to  $89,
the  most recognized brand name and  the  best price/value   to
the   consumer.   As  mentioned  earlier,  the   Company   also
benefited   during  the first quarter  of  1995   from   fourth
quarter,   1994,  sales  carryover, new  distribution   and   a
new product introduction.

     Net   interest  expense  for  the first  quarter  of  1996
of  $(76,400)  is  compared to net interest income  during  the
same  period  last  year  of  $31,000.  The primary   component
of   the current  interest  expense is the current interest  on
the   $2.4  million convertible debenture the  Company  entered
into  during  the  fourth  quarter of  1995.    After  interest
expense,  the   net  loss for  the first quarter  of  1996  was
$(72,049)  or  $(.01) per  share compared  to a net  profit  of
$172,349 or $.04 per share  for  the first quarter of 1995.

Liquidity and Capital Resources

     The   Company   has financed its growth to date  primarily
from  the   private   sale of Common Stock  and  Warrants,  the
merger   with Lander  Energy Co. and the issuance of $2,450,000
in    convertible  debentures.   The  Company  also  uses  bank
financings for short term working  capital needs as well as  to
guarantee  letters of  credit issued  to a major supplier.   At
March 31, 1996, the Company  had cash  and cash equivalents  of
approximately  $376,700 and  working capital  of  approximately
$5,256,200.


Item  2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF
OPERATION (continued)

Liquidity and Capital Resources (continued)

     Cash   generated  by the Company during the  three  months
ended  March  31, 1996 was approximately $125,400.  The primary
uses  of  cash  for  the  period were to fund the net  loss  of
approximately $72,000  (less  approximately $73,100 of non-cash
items   such  as  depreciation,  bad debts  and  discounts  and
amortization   of   loan  costs)  as  well   as   decreases  in
accounts  payable   and  accrued liabilities  by  approximately
$1,243,200 and $18,100 respectively. The  decrease in  accounts
payable  is attributable to  paying  for the  inventories  that
were  purchased  during the last  quarter of 1996.  Sources  of
cash  for  the  period  included decreases  in   the  Company's
accounts   receivable   and  inventories    of    approximately
$2,024,600    and    $128,500   respectively.    The   accounts
receivable decrease  is due to the collection of the  increased
sales  during the  fourth  quarter  holiday season.  Additional
uses   of   cash  included   $83,700  for  the  acquisition  of
tooling,  property  and equipment as the Company increases  its
manufacturing  capacity  for  new   products,  and  $74,400  in
acquiring  other assets.  During the three months  ended  March
31,  1996, the Company used approximately $605,100 to repay the
line of credit with its bank.

     During   March,   1995,   the  Company   obtained   a   $4
million  revolving line of credit from a bank.  The amount  the
Company may borrow  from this line of credit is limited by  the
level   of   its eligible  accounts  receivable   and,   to   a
lesser   extent,  the Company's  finished  goods inventory  and
other  collateral.

     The line  of credit contains customary financial covenants
and  bears interest at 3% above the bank's "Base Rate".

     On   September 15, 1995, the Company completed a sale   of
its common stock and purchase warrants pursuant to the June 12,
1995  Private Placement Memorandum for 560,880 Units  at  $2.20
per  unit.  Each  Unit consists of one share of  the  Company's
$.10  par   value unregistered   common  stock   and   one-half
of    a   detachable unregistered common stock purchase warrant
(the "Warrant").


Item  2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF
OPERATION (continued)

Liquidity and Capital Resources (continued)

     One Warrant entitles the holder to purchase, at a price of
$2.50,  one  share  of Common Stock at any time until  December
31,  1996 unless extended  by the Company's Board of Directors.
The Company  also issued   an   additional   Private  Placement
Memorandum with substantially the same terms and conditions  as
the  June  12,  1995 Memorandum.   Under  this new  Memorandum,
the    Company   sold   an  additional  88,000  Units  for   an
additional $193,600.

      On    October   27,   1995,   the   Company   issued    a
convertible  debenture  for $2,450,000 to  Renaissance  Capital
Growth   &  Income Fund  III, Inc. ("Renaissance").  This  debt
was  issued for  seven years  with  an  interest rate of 8% per
annum.  In  addition  to various    financial   covenants   and
redemption    provisions,  Renaissance   has   the   right   to
convert  its  debt  position  into equity  at the rate  of  one
share   of   common  stock  for  every  $2.625  of   principal.
Additionally,  for  a  value  of $50,000,  the  Company  issued
Renaissance 915,000 warrants to buy the Company's  common stock
at   an exercise price of $2.75 per share.  These  warrants are
for   a  three year period, and may be redeemed by the  Company
any   time   after  October 27, 1996 for $0.05 per warrant   if
the  Company's   common  stock price reaches  an  average   bid
price   of  $6.00  per  share for 20 prior consecutive  trading
days.

     Management   believes  that the net  proceeds   of   these
equity and  debt offerings should be sufficient to finance  the
Company's growth  through  this year's Holiday season.  If  the
outstanding  common   stock  purchase warrants  are  exercised,
there  would  be additional working capital.

Seasonality

      The   Company  anticipates  that  its  business  will  be
seasonal, with  at  least  40%  of its sales occurring   during
the   fourth  quarter of the year in time for the holiday  gift
giving season.


Item  2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF
OPERATION (continued)

Foreign Exchange

    The   Company's  products  are  principally  purchased from
suppliers  in  the  Far East with its prices negotiated  on  an
annual  basis in U.S. dollars at exchange rates reset annually.
Exchange  rate  fluctuations between the U.S.  Dollar  and  the
Singapore  or Hong Kong  dollar could have an adverse effect on
the   Company's costs  of  sales  and  gross margins.   In  the
event   of  extreme exchange  rate fluctuations, it may  become
uneconomical  for  the relationship between the Company and its
suppliers to continue.

Inflation

     Management  believes that inflation has not and  will  not
have a significant impact on its business.

PART II - OTHER INFORMATION

Item 1. Legal Proceedings.         None

Item 2. Changes in Securities.          None

Item 3. Defaults upon Senior Securities.          None


Item   4.   Submission   of  Matters to  a  Vote  of   Security
Holders. None

Item 5. Other Information.         None

Item 6. Exhibits and Reports on Form 8-K.    None


                          SIGNATURES



      Pursuant  to the requirements of the Securities  Exchange
Act of  1934, the Registrant has duly caused this report to  be
signed  on  its  behalf  by  the  undersigned  thereunto   duly
authorized.


                                       VOICE IT WORLDWIDE, INC.
                                                     Registrant

Date:      5/14/96
                                             Michelle L. Morgan
                                                 President, CEO
Date:      5/14/96
                                                John H. Ellerby 
                                       Chief Accounting Officer


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<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                         376,724
<SECURITIES>                                         0
<RECEIVABLES>                                3,223,749
<ALLOWANCES>                                   188,654
<INVENTORY>                                  3,383,772
<CURRENT-ASSETS>                             6,915,549
<PP&E>                                         516,647
<DEPRECIATION>                                 209,895
<TOTAL-ASSETS>                               7,734,006
<CURRENT-LIABILITIES>                        1,659,304
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       505,480
<OTHER-SE>                                   3,113,573
<TOTAL-LIABILITY-AND-EQUITY>                 7,734,006
<SALES>                                      2,761,927
<TOTAL-REVENUES>                             2,762,531
<CGS>                                        1,702,927
<TOTAL-COSTS>                                1,702,927
<OTHER-EXPENSES>                             1,055,296
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              77,015
<INCOME-PRETAX>                               (72,049)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                           (72,049)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (72,049)
<EPS-PRIMARY>                                    (.01)
<EPS-DILUTED>                                    (.01)
        

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