VOICE IT WORLDWIDE INC
10QSB, 1997-08-01
HOUSEHOLD AUDIO & VIDEO EQUIPMENT
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                                  FORM 10-QSB

                    U.S. SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

  QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF
                                     1934


                For the quarterly period ended:   June 30, 1997
                                                ---------------

                     Commission File Number:       0-7796
                                             ------------



                                 VOICE IT WORLDWIDE, INC.
                        ---------------------------------------
                  (Exact Name of Registrant as Specified in its Charter)



          Colorado                                              83-0203787
- --------------------------------                         ----------------------
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                            Identification Number)


2643 Midpoint Drive, Suite A
   Fort Collins, Colorado                                           80525
- ----------------------------------------------------              ----------
(Address of principal                                            (Zip Code)
  executive offices)

                                       (970) 221-1705
                ----------------------------------------------------            
                (Registrant's Telephone Number, Including Area Code)




     Check  whether  the  issuer (1) filed all reports required to be filed by
Section  13 or 15(d) of the Securities Exchange Act of 1934 during the past 12
months  (or  for such shorter period that the issuer was required to file such
reports), and (2) has been subject to such filing requirements for the past 90
days.

     Yes      X         No
          ---------


     Number  of shares outstanding of the Issuer's Common Stock,  as  of  June
30,  1997    was    5,054,802 shares of the Registrant's common stock $.10 par
                 ------------
value.

<PAGE>


                           PART I  -  FINANCIAL INFORMATION

ITEM 1.  Financial Statements
                               VOICE IT WORLDWIDE, INC.
      =====================================================================
                              STATEMENTS OF OPERATIONS
                                   (unaudited)

<TABLE>
<CAPTION>

                                    Three Months Ended         Six Months Ended
                                    ------------------         ----------------
                                  1996          1997         1996        1997
                                  =======     ======         ======    ======
<S>                                 <C>          <C>          <C>          <C>
Sales, net                       $2,390,275  $1,362,343   $5,152,202 $2,718,485

Cost of sales                     1,464,725     745,049    3,166,994  1,491,571
                                  ---------   ---------    ---------  ---------

    Gross profit                    925,550     617,294    1,985,208  1,226,914

Operating expenses
  Administrative and general        294,099     326,354      576,195    679,082
  Selling & marketing               452,573     417,431    1,044,844    835,350
  Research and development          168,601     242,555      349,531    454,376
                                  ---------   ---------    ---------   --------
    Total operating expenses        915,273     986,340    1,970,570  1,968,808

Net operating profit                 10,277    (369,046)      14,638   (741,894)

Other income (expense)
   Interest income (expense)        (67,832)    (72,610)    (144,242)  (141,334)
                                   ---------   ---------    ---------  ---------

Net income (loss) before income
 tax                                (57,555)   (441,656)    (129,604)  (883,228)
Income tax (Note 4)                       -           -            -          -
                                   ---------   ---------    ---------  ---------

Net income (loss)                  $(57,555)  $(441,656)   $(129,604) $(883,228)
                                   =========  =========    =========  ==========

Net income (loss) per common
 share (Note 7)                    $   (.01)  $    (.09)   $    (.03) $    (.17)

Weighted average number of 
 shares outstanding                5,054,802  5,054,802    5,054,802  5,054,802

</TABLE>


                                     - 3 -

<PAGE>



                               VOICE IT WORLDWIDE, INC.
                                   Balance Sheets


                                       Assets

<TABLE>
<CAPTION>
                                                                   (Unaudited)
                                                 December 31,        June 30,
                                                -------------      -----------
<S>                                                <C>                   <C>
Current assets
 Cash and cash equivalents                       $  585,414         $  297,258
 Accounts receivable, net of allowance 
  $93,965 (1996) and $53,120 (1997)
  (Note 5)                                        3,246,302          1,473,475
 Other receivables                                   34,358             61,040
 Inventories (Note 3)                             2,570,632          2,278,376
 Prepaid expenses and other current assets           44,836            206,095
                                                  ---------          ---------
                                                  6,481,542          4,316,244
Tooling, furniture and office equipment,
 net of accumulated depreciation (Note 3)           379,707            332,212

Other assets (Note 3)                               680,250            754,194
                                                  ---------          ---------

Total assets                                     $7,541,499         $5,402,650

                                  Liabilities and Stockholders' Equity

Current liabilities
 Accounts payable                                $2,243,426         $  639,677
 Accrued liabilities (Note 3)                       446,500            192,780
 Line-of-credit (Notes 2 and 5)                     266,722                  0
                                                  ---------           --------
                                                  2,956,648            832,457

Long-term debt (Note 5)                           2,450,000          3,318,570

Stockholders' equity (Note 6)
 Common stock; $.10; 10,000,000 shares
  authorized; 5,054,802 issued and
  outstanding                                       505,480            505,480
 Additional paid-in capital                       5,364,910          5,364,910
 Accumulated deficit                             (3,735,539)        (4,618,767)
                                                 ----------         ----------
                                                  2,134,851          1,251,623

Total liabilities and stockholders'
 equity                                          $7,541,499         $5,402,650
                                                 ==========         ==========

</TABLE>

<PAGE>



                           VOICE IT WORLDWIDE, INC.

                      Statement of Stockholders' Equity
                                 (Unaudited)


<TABLE>
<CAPTION>
                                             Additional
                           Common Stock        Paid-in    Accumulated
                         Shares     Amount     Capital     Deficit     Total

<S>                        <C>       <C>        <C>           <C>        <C>

Balance - December 31,
 1996                  5,054,802  $505,480  $5,364,910 $(3,735,539) $2,134,851

Net (loss) for the six
 months ended June 30, 
 1997                          -         -           -    (883,228)   (883,228)
                       ---------  --------  ----------  -----------  ----------

Balance - June 30, 
 1997                  5,054,802  $505,480  $5,364,910  $(4,618,767) $1,251,623
                       =========  ========  ==========  ===========  ==========

</TABLE>

<PAGE>


                           VOICE IT WORLDWIDE, INC.

                           Statements of Cash Flows
                                 (Unaudited)

<TABLE>
<CAPTION>

                                                            Six Months Ended
                                                         1996            1997
                                                      ----------      --------
<S>                                                     <C>             <C>
Cash flows from operating activities
 Net income (loss)                                    $(129,604)      $(883,228)
 Adjustments to reconcile net income (loss) to
  net cash used in operating activities
   Allowance for discounts and bad debts                 15,187         (40,845)
   Depreciation and amortization                        111,208         181,083
   Amortization of deferred loan costs                   12,720          12,720
   Changes in current assets and liabilities
    Receivables                                       2,971,614       1,786,990
    Prepaid expenses                                     30,224        (161,259)
    Inventories                                         529,713         292,256
    Accounts payable                                 (1,474,468)     (1,603,749)
    Accrued liabilities                                (473,371)       (253,720)
                                                     ----------      -----------
      Cash (used in) provided by operating       
       activities                                     1,593,223        (669,752)

Cash flows from investing activities
 Other assets                                          (197,440)       (179,019)
 Acquisition of tooling, furniture and
  equipment                                            (161,329)        (41,233)
                                                      ---------       ----------
      Cash used in financing activities                (358,769)       (220,252)

Cash flows from financing activities
 Draws (payments) on long-term line-of-credit, net     (606,170)        601,848
                                                      ---------        ---------
      Cash used in financing activities                (606,170)        601,848

Net increase (decrease) in cash                         628,284        (288,156)

Cash - beginning of period                              251,321         585,414
                                                      ---------        ---------

Cash - end of period                                  $ 879,605        $297,258
                                                     ==========        ========
</TABLE>

Supplemental disclosure of cash flow information:  Cash paid during the period
 for interest was $148,883 (1996) and $112,298 (1997)

<PAGE>


                           VOICE IT WORLDWIDE, INC.

                         NOTES TO FINANCIAL STATEMENTS
                                  (UNAUDITED)

NOTE  1  -  SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES
- ----------------------------------------------------------

The  summary of the Company's significant accounting policies are incorporated
by  reference  to  the  audited  Voice  It  Worldwide,  Inc. financial reports
included  in  the  Annual  Report  on  Form  10-KSB  for the fiscal year ended
December  31,  1996.

The  statements  of  operations, balance sheets, stockholders' equity and cash
flows  have not been audited by independent accountants, but in the opinion of
the management, reflect all normal recurring adjustments and entries necessary
for  the  fair  presentation of the operations of the Company.  The results of
operations for any quarter, and quarter-to-quarter trends, are not necessarily
indicative  of  the  results  to  be  expected  for  any  future  period.


NOTE  2  -  LETTER  OF  CREDIT
- ------------------------------

At  June  30,  1997,  the Company had no irrevocable standby letters of credit
outstanding.    However,  from time to time, letters of credit are required by
major suppliers and have various expiration dates.  When issued, these letters
of  credit  are  secured  by  the  Company's  line  of  credit  (Note  5).


NOTE  3  -  SELECTED  BALANCE  SHEET  INFORMATION
- -------------------------------------------------


<TABLE>
<CAPTION>

                                                   December 31,   June 30,
                                                      1996          1997
                                                   -----------   ----------
<S>                                                   <C>            <C>
Inventories
  Raw materials                                     $701,033       $921,203
  Finished goods                                   1,869,599      1,357,173
                                                   -----------   ----------
                                                  $2,570,632     $2,278,376
                                                   ===========   ==========
Tooling, furniture and equipment
 Office furniture and equipment                     $222,424       $241,080
 Tooling and manufacturing equipment                 460,151        482,727
                                                   -----------   -----------
                                                     682,575        723,807
Less accumulated depreciation                       (302,868)      (391,595)
                                                   -----------   ----------- 
                                                    $379,707       $332,212
                                                   ===========   =========== 
Other assets
 Deferred loan costs - net of accumulated
  amortization of $27,559 in 1996 and $40,279
  in 1997                                           $155,834       $143,114
 Product software development costs - net of
  accumulated amortization of $66,283 in 1996
  and  $132,043 in 1997                              330,054        436,152
 Patent costs - net of accumulated amortization of
  $66,647 in 1996 and $93,242 in 1997                194,284        176,851 
 Other                                                    78         (1,923)
                                                    ----------    ----------- 
                                                   $ 680,250     $  754,194 
                                                    ==========    ===========
</TABLE>

<PAGE>

<TABLE>
<CAPTION>
                                             December 31,          March 31,
                                                1996                  1997 
                                            --------------        ----------- 
<S>                                              <C>                   <C>
Accrued liabilities
 Vacation & 401K                                $ 38,587          $   38,587 
 Advertising                                     254,809              45,568 
 Warranty                                         50,729              46,558  
 Commissions                                      91,614              44,911 
 Other                                            10,761              17,156 
                                            --------------         -----------
                                                $446,500           $ 192,780 
                                            ==============         ===========
</TABLE>


NOTE 4 - INCOME TAXES
- -------------------------------------------------------             


The  Company  reports  income  taxes  for  interim periods based on annualized
estimates  of  earnings, tax credits and book/tax differences at the estimated
annual  effective  tax  rate.   For federal and state income tax purposes,  at
December  31,  1996,  the  Company  had  net  operating loss carry forwards of
approximately  $3,540,000  which  substantially  expire  in  fiscal years 2008
through  2011  and  general business credits of $46,791 which expire in fiscal
year  2009.


NOTE  5  -  LONG-TERM  DEBT  AND  LINE-OF-CREDIT
- ------------------------------------------------
<TABLE>
<CAPTION>

                                                      December 31,    June 30,
<S>                                                       <C>           <C>

Line-of-credit to a bank with interest at their
 "Base Rate" plus 5%, totaling 13.25%  at
  December  31,  1996, payable monthly, principal 
  due on or before April 18, 1997.  This line-of-credit
  was fully repaid and expired on April 18, 1997.        $  266,722  $        -

$2,000,000  line of credit to a bank, interest at
 their "Base Rate" plus 2.5%, totaling  11.0%  at
 June 30, 1997, payable monthly, principal due on 
 or before March 31, 2000.  Borrowings are 
 collateralized by, and limited to a percentage
 of  eligible  worldwide accounts receivable and 
 finished goods inventory (Note 2).                               -      868,570

8% convertible debenture, interest payable monthly,
 convertible into one share of common stock for each
 $0.95 of principal converted.  Principal due November
 1,  2002.  Loan  costs  associated  with  this
 debenture were approximately $180,000,  and  are 
 amortized  over the life of the agreement resulting in an
 effective interest rate of 9%.  Monthly principal 
 redemption of one percent of the  then  outstanding 
 balance  begins  in  November,  1998.                      2,450,000  2,450,000
                                                            ---------  ---------
                                                            2,716,722  3,318,570
Less  current  portion                                       (266,722)       -
                                                            ---------  ---------

Total  long-term  debt                                     $2,450,000 $3,318,570
                                                            =========  =========
</TABLE>


NOTE 6 - STOCKHOLDERS' EQUITY
- -----------------------------                        

Warrants
- -----------------------------                        


During  1995,  the  Company  completed the sale of 648,880 units of its common
stock.    Each  Unit  consists of one unregistered share of its $.10 par value
common  stock  and one-half of a detachable unregistered common stock purchase
warrant  (the  "Warrant").    The  attached  Warrants remained unexercised and
expired  on  December  31,  1996.

Combined  with  the  $2,450,000  convertible  debenture  (Note 4), the Company
issued 915,000 warrants (the "Debenture Warrants")  to buy unregistered shares
of  the Company's common stock at an exercise price of $2.75 per share.  These
Debenture  Warrants  have a three year life and may be redeemed, after October
27,  1996,  by  the  Company  for  $.05 per Debenture Warrant if the Company's
common  stock price reaches a $6.00 bid price for 20 consecutive trading days.
In  the first quarter, 1996, the Company  issued an additional 25,000 warrants
at  an  exercise  price of $1.50 per share to the debenture holder in exchange
for  a  waiver  of certain financial covenants.  These warrants have basically
the  same  terms  and  conditions  as  the Debenture Warrants.  As part of the
repricing  negotiation  with  the  debenture  holder,  the Company lowered the
exercise  price  of  all  Warrants  to  $1.25  per  share.

In  connection  with  the  above  mentioned  private  placement  stock and the
issuance  of convertible debt, the Company issued an aggregate total of 38,131
warrants  to  the  placement  agents.    Each  warrant  entitles the holder to
purchase  one  unregistered  share of common stock at any time from June, 1996
through June, 1999 at an exercise price of $2.75 per share.  However, with the
issuance  of  warrants  pursuant  to an employment agreement listed below, the
Company  lowered  the  exercise  price  of  these Warrants to $1.06 per share.

During  the first half of 1996, the Company used letters-of-credit issued from
individuals  with  the  Company  as beneficiary.  These letters-of-credit were
used  as  collateral  at  the  Company's  bank  for its line-of-credit.  As an
incentive to participate in this collateral program, the Company issued 20,000
warrants  to  acquire  the  Company's common stock.  Each warrant entitles the
holder  to purchase one share of the Company's unregistered common stock at an
exercise  price  of  $2.75  per share.  These warrants can be exercised at any
time  prior  to  their  expiration  in  May,  2000.

Pursuant to an employment agreement with an officer, the Company issued 40,000
Warrants  to  acquire  common  stock.    Each  warrant  entitles the holder to
purchase  one  share of the Company's unregistered common stock at an exercise
price  of  $1.06  per  share.  20,000 of these Warrants expire on December 31,
1997,  the  remaining  20,000  can  be  exercised  at  any time prior to their
expiration  in  December,  1999.

Stock  Options
- --------------

The  Company  has  reserved  a total of 860,243 of its authorized but unissued
common  stock for stock option plans (the "Plans") pursuant to which officers,
directors,  employees and non-employees of the Company are eligible to receive
incentive  and/or  non-qualified stock options.  Under the terms of the Plans,
options  are  exercisable  based on various vesting schedules with an exercise
price  which equals the market price of the common stock on the date of grant.
Through  June  30,  1997, the Company had granted 654,443 options with various
vesting  periods  and  an exercise price of between $1.06 and $3.00 per share.
As  of June 30, 1997,  402,443 granted options are vested with exercise prices
ranging  from  $1.56  to  $3.00.    However,  no  options
have  been  exercised.

The  Company  has  adopted  the  disclosure-only  provisions  of  Statement of
Financial  Accounting  Standards  No.  123,  "Accounting  for  Stock-Based
Compensation"  (SFAS  No.  123).    Accordingly, no compensation cost has been
recognized  for  the  stock options and warrants granted.  Consistent with the
disclosure-only provisions of SFAS No. 123, the Company must provide pro forma
net  earnings  and pro forma earnings per share disclosures for employee stock
option  grants made in 1995 and future years as if the fair value based method
defined  in  SFAS  No.  123  had  been  applied.

The  Company  uses  one  of  the  most  widely used option pricing models, the
Black-Scholes  model  (the  Model),  for  purposes of valuing its stock option
grants.    The  Model  was  developed  for use in estimating the fair value of
traded  options which have no vesting restrictions and are fully transferable.
In  addition, it requires the input of highly subjective assumptions including
the  expected  stock price volatility, expected dividend yields, the risk free
interest rate and the expected life.  Because the Company's stock options have
characteristics  significantly  different  from  those  of traded options, and
because changes in subjective input assumptions can materially affect the fair
value  estimate,  in management's option, the value determined by the Model is
not  necessarily  indicative  of  the  ultimate  value of the granted options.


NOTE  7  -  EARNINGS  PER  SHARE
- --------------------------------

Net  income per common share is based on the weighted average number of common
shares  outstanding,  inclusive of common stock equivalents computed using the
modified  treasury  stock  method.  However, common stock equivalents were not
used  in  computing  the  loss  per  share, as their inclusion would have been
anti-dilutive.






<PAGE>

ITEM  2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OR  PLAN  OF  OPERATION

OVERVIEW:

     Voice  It  Worldwide,  Inc.  ("Voice  It")  designs, develops and markets
personal  consumer  electronics  products  which  allow  people  to  verbalize
reminders  and messages for themselves and others without the need for pen and
paper.    Voice It products utilize computer chip technology to capture ideas,
thoughts,  reminders  and  messages, incorporating high quality recording with
patent  pending message management features.  Voice It Personal Note Recorders
are  about  the size of a credit card and approximately 1/3 inch thick.  Their
compact  size,  portability and ease of use make them a convenient replacement
for  handwritten  sticky  notes,  particularly  at  times  and in places where
handwriting  is  impractical.

     The Company's first product, the Voice It  Personal Note Recorder, with a
75  second  capacity  was introduced in the market in November of 1993.  Since
then,  the  product  line has expanded to six models with recording capacities
from  40  seconds  to  six minutes with retail prices ranging from $29 to $90.

     During  the  fourth  quarter of 1996, the Company introduced the Voice It
Manager,  a  new  line  of digital recording products that offer both extended
digital  recording  capacity and organization features including time and date
stamping of messages and file folder organizers, an LCD display and a built-in
icon  library  for  file  folder labeling.  The Voice It Manager products also
offer  message  alarms,  calendar scheduling,  a phone data base for 100 names
with  notes  and three phone numbers for each name and also includes auto-dial
capabilities.   The Company was able to introduce these products in over 1,500
stores  in  addition to several national direct mail catalogs.  The Company is
marketing  three Voice It Manager models which have recording capacities up to
22,  45  and  90  minutes  and  range  in  price  from  $89  to  $199.

     The Company markets its products in the United States and internationally
in  Canada,  Europe,  South Africa and the Middle East.  Voice It products are
now  available  in  a  variety  of distribution channels including direct mail
catalogs,  department  stores,  mass  merchants,  office super stores, catalog
showrooms, electronic specialty stores and drug stores.  Many of the retailers
carrying  Voice  It  products are well known stores such as The Sharper Image,
Service  Merchandise,  Staples, OfficeMax, Office Depot, Circuit City and Best
Buy.    In Canada, the products are also available through Radio Shack, London
Drugs,  Office Depot and Business Depot.  Internationally, the Company now has
distribution  in  more  than  15 countries worldwide, with new distributors in
England,  Spain,  Belgium  and Holland.  The Company experienced strong retail
success  in  France  and  Italy  during  1996.

     The Company continually monitors its gross margins and aggressively seeks
cost reduction which, in the past,  has resulted in significant improvement in
gross  margins.    Gross  margins  declined  to  a low of 30% during the third
quarter of 1995 and have gradually increased each quarter to the current level
of  45%.  The Company expects to continue to achieve current margin levels for
the  remainder  of  the  year.


<PAGE>
RESULTS  OF  OPERATIONS:

     The  following  table sets forth, for the periods indicated, items in the
Statement  of  Operations  expressed  as  a  percentage  of  net  sales:


<TABLE>
<CAPTION>

                              Three Months Ended           Six Months Ended
                                   June 30,                    June 30,
                              ------------------           ----------------
<S>                            <C>           <C>            <C>        <C> 
                               1996         1997            1996        1997
                             ---------  --------           -------    -----

Net sales                      100.0%     100.0%             100.0%   100.0%
Cost of sales                   61.3       54.7               61.5     54.9 
                               ------  ---------          ---------  -------      
Gross profit                    38.7       45.3               38.5     45.1 
                               ------  ---------          ---------  -------      
Operating expenses
 Administrative and general     12.3       24.0               11.2     25.0 
 Selling and marketing          18.9       30.6               20.3     30.7 
 Research and development        7.1       17.8                6.8     16.7 
                               ------  ---------          ---------  -------      
Total operating expenses        38.3       72.4               38.2     72.4 
                               ------  ---------          ---------  -------      
Operating income (loss)          0.4      (27.1)               0.3    (27.3)
Other income (expense), net     (2.8)      (5.3)              (2.8)    (5.2)
                               ------  ---------          ---------  -------      
Net loss before income tax      (2.4)     (32.4)              (2.5)   (32.5)
Income tax (benefit)             0.0        0.0                0.0      0.0 
                               ------  ---------          ---------  -------      
Net loss                       (2.4)%     (32.4)%            (2.5)%  (32.5)%
                               ======  =========          =========  ======= 
</TABLE>

THREE MONTHS ENDED JUNE 30, 1997 COMPARED TO THREE MONTHS ENDED JUNE 30, 1996:

     Sales  for the three months ended  June 30, 1997 were $1,362,300 compared
to  $2,390,300  for the three months ended June 30, 1996.  While the Company's
longer  recording  time products have been well received by the consumers, the
continuing weak consumer electronics market, combined with the negative impact
from  the  liquidation of competitive product inventory at extraordinarily low
selling  prices,  caused  an  extraordinary decrease in sales during the first
half  of  1997.    During  the second half of 1997, the Company is introducing
several  new  models which expand recording capacities up to 22 minutes, offer
LCD  displays  and  continue  to enhance the features that should further meet
consumers  increasing  needs  and effectively act as a digital replacement for
the  existing  tape recorder market.  Additionally, the Company is introducing
the  Voice  It    Digital  Recorder  line  of  products that will combine long
recording  capacity  through  internal  flash  memory in addition to removable
flash  memory  cards.   The new digital recorder will have a number of editing
features  and will be able to download data to a computer for data management,
storage,  transcription  and  attaching  to  E-mail.

     Cost  of  sales  for  the second quarter ended June 30, 1997 decreased to
$745,000  or  54.7%  of net sales from $1,464,700 or 61.3% of net sales during
the  second  quarter of 1996.  The dollar decrease is due to the corresponding
decrease  in unit sales.  However, as a percentage of net sales, cost of sales
have  significantly  decreased  through the Company's cost reduction programs.
The  cost  reduction programs combined with the introduction of new technology
and  products have effectively increased the Company's gross product margin to
45%  during the current quarter from a low of 30% during the  third quarter of
1995.

     General  and  administrative  expenses  increased  $32,300 to $326,400 or
24.0%  during  the  second quarter of 1997 compared with $294,100 or 12.3% for
the  same period in 1996.  These expenses increased for the quarter due mostly
to  higher  personnel  costs  related  to  the  expansion of our financial and
executive  area  and  corresponding  costs  such  as  travel  and  telephone.
Additionally,  non-cash  expenses  such  as depreciation and amortization have
increased  over last year due to increased capitalized spending for patent and
trademark  protection  during the second half of 1996.  As a percentage of net
sales,  administrative  expenses  increased  due  in  part  to  the  increased
expenses,  but  mostly  because  of the decrease in the sales base experienced
during  the  second  quarter  of  1997.

     Sales  and  marketing  expenses  for  the  quarter  ended  June  30, 1997
decreased  $35,100  to $417,400 or 30.6% of net sales in 1997 from $452,600 or
18.9%  of  net  sales  in  1996.  This dollar decrease is due to the decreased
sales  base  and  the  corresponding  decrease  in  variable  expenses such as
cooperative  advertising  and  commissions  to  the  sales  force.

     Research  and  development  costs  increased  $74,000 to $242,600 for the
second  quarter  of  1997  from  $168,600  for  the same quarter in 1996.  The
primary  reason  for  this increase is the cost of developing new products for
introduction  in  the  second  half  of  1997.    The  Company is aggressively
expanding  recording capacities and enhancing features on both current and new
products.   In addition to the new Voice It  Digital Recorder mentioned above,
the  Company  will  also  introduce new Personal Note Recorders with recording
times  up  to  22 minutes and featuring LCD displays.  During March, 1997, the
Company  also  began  shipping  an expansion to the Voice It Manager line of a
90-minutes  recorder.

     While  the  Company increased its margins substantially compared with the
second  quarter of 1996, the low revenue base during the current quarter could
not  overcome  the  level  of  fixed  expenses  and  increased  research costs
resulting  in  an  operating  loss  of $369,046 compared to a slight operating
profit  during  the  second  quarter  of  1996  of  $10,277.

     Net  interest  expense  for  the  quarter ending June 30, 1997 of $72,610
compares  to net interest expense during the same period last year of $67,800.
The primary component of interest expense is the interest on the $2.45 million
convertible  debenture  the  Company entered into during the fourth quarter of
1995.  Additionally, the Company incurred interest expense from utilization of
its  line-of-credit  facility.    After interest expense, the net loss for the
second  three  months  ended  June  30,  1997  was $441,656 or $0.09 per share
compared to a net loss of $57,555 or $0.01 per share for the second quarter of
1996.

SIX  MONTHS  ENDED  JUNE  30, 1997 COMPARED TO SIX MONTHS ENDED JUNE 30, 1996:

     Sales  for  the  first  half  ending  June  30,  1997  of  $2,718,500  is
significantly  lower  than  the  $5,152,200  recorded during the first half of
1996.   As mentioned above, while the Company's longer recording time products
have  been  well  received  by  the  consumers,  the  continuing weak consumer
electronics  market, combined with the negative impact from the liquidation of
competitive  product inventory at extraordinarily low selling prices caused an
decrease  in  sales  during the first half of 1997.  During the second half of
1997,  the  Company  is  introducing several new models which expand recording
capacities  up  to  22 minutes, offer LCD displays and continue to enhance the
features  that  should further meet consumers increasing needs and effectively
act  as  a  digital  replacement  for  the  existing  tape  recorder  market.
Additionally,  the  Company is introducing the Voice It  Digital Recorder line
of  products  that will combine long recording capacity through internal flash
memory  in addition to removable flash memory cards.  The new digital recorder
will  have a number of editing features and will be able to download data to a
computer  for data management, storage, transcription and attaching to E-mail.

     Cost  of  sales for the first six months ended June 30, 1997 decreased to
$1,491,600  or 54.9% of net sales from $3,167.000 or 61.5% of net sales during
the  first  half  of  1996.    The dollar decrease is due to the corresponding
decrease  in  unit  sales.  However, as mentioned above, the cost of sales has
decreased  significantly  as  a  percentage of net sales through the Company's
cost  reduction  program.

     General  and  administrative  expenses  increased $102,900 to $679,100 or
25.0%  during the first six months of 1997 compared with $576,200 or 11.2% for
the  same period in 1996.  These expenses increased for the quarter due mostly
to  higher  personnel  costs  related  to  the  expansion of our financial and
executive  area as well as increased travel to build financial and shareholder
relations  programs.

     Sales and marketing expenses for the first six months ended June 30, 1997
decreased  $209,500  to $835,400 or 30.7% of net sales in 1997 from $1,044,800
or  20.3%  of net sales in 1996.  This decrease is mostly due to the decreased
sales  base  and  the  corresponding  decrease  in  variable  expenses such as
cooperative  advertising  and  commissions  to  the  sales  force.

     Research  and  development  costs  increased $104,900 to $454,400 for the
first  half  of  1997  from $348,500 for the same period in 1996.  The primary
reason  for  this  increase  is  developing  an  increase  of new products for
introduction  during the second half of 1997.  The Company expanding recording
capacities,  enhancing  features  on both current and new products and writing
computer  software  to  be  able to download information from our new Voice It
Digital  Recorder  to  a  personal  computer.  In addition to the new Voice It
Digital  Recorder  the Company is also introducing new Personal Note Recorders
with  increased  recording  times  and  LCD  displays.

     As  discussed  above, even with the substantial increase in  margins, the
low  revenue base during the first six months of 1997 resulted in an operating
loss  of  for  the  period  of  $741,894 compared to a slight operating profit
during  the  first  half  of  1996  of  $14,638.

     Interest expense for the first six months ended June 30, 1997 of $141,334
compares to net interest expense during the same period last year of $144,242.
The primary component of interest expense is the interest on the $2.45 million
convertible  debenture  the  Company entered into during the fourth quarter of
1995.  Additionally, the Company incurred interest expense from utilization of
its  operating  capital line-of-credit.   After interest expense, the net loss
for  the  six  months  ended  June  30,  1997  was $883,228 or $0.17 per share
compared  to  a net loss of $129,604 or $0.03 per share for the second quarter
of  1996.


LIQUIDITY  AND  CAPITAL  RESOURCES:

     The  Company  has  financed its growth to date primarily from the private
sale  of  Common Stock and Warrants, the merger with Lander Energy Co. and the
issuance  of $2,450,000 in convertible debentures.  The Company also uses bank
financings  for  short  term  working  capital  needs  as well as to guarantee
letters  of  credit issued to a major supplier.  At June 30, 1997, the Company
had cash and cash equivalents of approximately $297,300 and working capital of
approximately  $3,483,800.

     Cash  used  by  the Company during the six months ended June 30, 1997 was
approximately  $936,500.   For the six months ended June 30, 1997, the Company
recorded  a net loss of approximately $883,200 including it for non-cash items
totalling  $153,000.      Non-cash  items  include depreciation, bad debts and
discounts  and amortization of loan costs.  Uses of cash in operations for the
period  included  increases  in  prepaid expenses of approximately $161,300 as
well as decreases in accounts payable and accrued liabilities by approximately
$1,603,700  and  $253,700  respectively.   The decrease in accounts payable is
attributable  to  payments  during  the  first  quarter  of  1997  related  to
inventories  that  were  produced  during the last quarter of 1996. Sources of
cash  for  the  period included decreases in the Company's accounts receivable
and  inventories  of  approximately $1,787,000 and $161,300 respectively.  The
accounts  receivable  decrease  is  due to the first quarter collection of the
higher  fourth  quarter,  1996 sales.  Additional uses of cash include $41,200
for  the  acquisition  of  tooling  and equipment as the Company increases its
manufacturing  capacity  for  new  products,  and  $179,000 in acquiring other
assets.    During  the  six  months ended June 30, 1997, the Company generated
approximately $601,800 by drawing on a portion of its new bank line-of-credit,
net  of  repaying  the  previous  bank  line-of-credit.

     On  April  18,  1997,  the company completed negotiations on a $2,000,000
replacement  line-of-credit  with  a  new lender.  Under the terms of this new
line-of-credit, the Company' borrowings are collateralized by, and limited to,
a  percentage  of  eligible  worldwide accounts receivable as well as finished
goods inventories.  The Company also negotiated a lower interest rate equal to
the  lenders  "Base  Rate"  plus 2.5%, totaling 11% at June 30, 1997.  The new
line-of-credit  is  for three years and contains a customary minimum net worth
covenant.

     The  Company believes that with its new line-of-credit financing and with
the  current  capitalization,  the Company should be sufficiently financed for
1997.    However,  if  the Company experiences significant sales growth during
1997,  it  may be necessary for it to increase its bank line-of-credit or seek
additional  sources  of  funds.


SEASONALITY:

     The  Company  anticipates  that  its  business  will  be  seasonal;
Historically,  at  least  40%  to 50% of its sales occurring during the fourth
quarter  of  the  year  in  time  for  the  holiday  gift  giving  season.


FOREIGN  EXCHANGE:

     The  Company's  products  are principally purchased from suppliers in the
Far  East  with  its  prices  negotiated on an annual basis in U.S. dollars at
exchange  rates  reset  annually.  Exchange rate fluctuations between the U.S.
Dollar  and  the Singapore or Hong Kong dollar could have an adverse effect on
the  Company's  costs  of  sales  and  gross margins.  In the event of extreme
exchange  rate  fluctuations,  it may become uneconomical for the relationship
between  the  Company  and  its  suppliers  to  continue.

     The  Company  also records a significant amount of its revenues in Europe
and  the Middle East.  In most countries, the Company sets its sales prices in
U.S.  dollars so that any variances are for the purchaser's account.  However,
if  the  exchange  rate fluctuates between these other currencies and the U.S.
dollar,  it  may  have  an  adverse  effect  on  the  Company's  sales.

INFLATION:

     Management  believes  that  inflation  has  not  and  will  not  have  a
significant  impact  on  its  business.


<PAGE>



                          PART II - OTHER INFORMATION
                          ---------------------------



Item 1. Legal Proceedings.                                          None
- ------------------------------------------------------------          

Item 2. Changes in Securities.                                      None
- ------------------------------------------------------------          

Item 3. Defaults upon Senior Securities.  None
- ------------------------------------------------------------          

Item 4. Submission of Matters to a Vote of Security Holders.        None
- ------------------------------------------------------------          

Item 5. Other Information.                                          None
- ------------------------------------------------------------          

Item 6. Exhibits and Reports on Form 8-K.                     None
- ------------------------------------------------------------            




                                  SIGNATURES
                                  ----------


     Pursuant  to the requirements of the Securities Exchange Act of 1934, the
Registrant  has  duly  caused  this  report  to be signed on its behalf by the
undersigned  thereunto  duly  authorized.




                                                       VOICE IT WORLDWIDE, INC.
                                                       ------------------------
                                                               Registrant


 Date:            08/14/97                             /s/ Dennis W. Altbrandt
                                                       Dennis W. Altbrandt
                                                       Chief Executive Officer


Date:            08/14/97                              /s/ Mark A. Griffith
                                                       Mark A. Griffith
                                                       Chief Financial Officer
                                                       Chief Accounting Officer






<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   3-MOS                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1997             DEC-31-1997
<PERIOD-END>                               JUN-30-1997             JUN-30-1997
<CASH>                                         297,258                 297,258
<SECURITIES>                                         0                       0
<RECEIVABLES>                                1,534,515               1,534,515
<ALLOWANCES>                                  (53,120)                (53,120)
<INVENTORY>                                  2,278,376               2,278,376
<CURRENT-ASSETS>                             4,316,244               4,316,244
<PP&E>                                         332,212                 332,212
<DEPRECIATION>                               (391,595)               (391,595)
<TOTAL-ASSETS>                               5,402,650               5,402,650
<CURRENT-LIABILITIES>                          832,457                 832,457
<BONDS>                                              0                       0
                                0                       0
                                          0                       0
<COMMON>                                       505,480                 505,480
<OTHER-SE>                                     746,143                 746,143
<TOTAL-LIABILITY-AND-EQUITY>                 5,402,650               5,402,650
<SALES>                                      1,362,343               2,718,485
<TOTAL-REVENUES>                             1,362,343               2,718,485
<CGS>                                          745,049               1,491,571
<TOTAL-COSTS>                                  986,340               1,968,808
<OTHER-EXPENSES>                                     0                       0
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                              72,610                 141,334
<INCOME-PRETAX>                              (441,656)               (883,228)
<INCOME-TAX>                                         0                       0
<INCOME-CONTINUING>                                  0                       0
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                 (441,656)               (883,228)
<EPS-PRIMARY>                                    (.09)                   (.17)
<EPS-DILUTED>                                        0                       0
        

</TABLE>


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