HOOVERS INC
S-1/A, 1999-06-30
BUSINESS SERVICES, NEC
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<PAGE>

     As filed with the Securities and Exchange Commission on June 30, 1999

                                                      Registration No. 333-78109
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                           --------------------------


                                Amendment No. 2
                                       To
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933

                           --------------------------

                                 HOOVER'S, INC.
             (Exact name of registrant as specified in its charter)

<TABLE>
<S>                             <C>                                               <C>
           Delaware                                   7375                                  74-2559474
 (State or other jurisdiction             (Primary Standard Industrial                   (I.R.S. Employer
              of                          Classification Code Number)                 Identification Number)
incorporation or organization)
</TABLE>

                                 Hoover's, Inc.
                           1033 La Posada Drive #250
                              Austin, Texas 78752
                                 (512) 374-4500
(Address, including zip code, and telephone number, including area code, of the
                   registrant's principal executive offices)
                           --------------------------

                                Patrick J. Spain
                             Chairman of the Board,
                     Chief Executive Officer and President
                                 Hoover's, Inc.
                           1033 La Posada Drive #250
                              Austin, Texas 78752
                                 (512) 374-4500
 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)
                           --------------------------

                                   COPIES TO:

           RONALD G. SKLOSS                             ALAN DEAN
           THOMAS R. NELSON                       Davis Polk & Wardwell
            MARK T. GOGLIA                         450 Lexington Avenue
   Brobeck, Phleger & Harrison LLP               New York, New York 10017
   301 Congress Avenue, Suite 1200                    (212) 450-4000
         Austin, Texas 78701                    Facsimile: (212) 450-4800
            (512) 477-5495
      Facsimile: (512) 477-5813

                           --------------------------
Approximate date of commencement of proposed sale to the public: As soon as
practicable after the effective date of this Registration Statement.

If any of the securities being registered on this Form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, as amended, check the following box. / /

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the Securities Act registration statement number of the earlier effective
registration statement for the same offering. / / ____________

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / / ____________

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / / ____________

If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. / /
                           --------------------------

                        CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
                                                           Proposed Maximum    Proposed Maximum
 Title of Each Class of Securities       Amount to be       Offering Price    Aggregate Offering      Amount of
          to be Registered                Registered          Per Share             Price          Registration Fee
<S>                                   <C>                 <C>                 <C>                 <C>
Common Stock, $0.01 par value per
 share..............................     3,737,500(a)           $14.00           $52,325,000          $14,547(b)
</TABLE>

(a) Includes 487,500 shares as to which the Registrant has granted the
    Underwriters an option to cover over-allotments.


(b) Previously paid.

                           --------------------------
The Registrant hereby amends this registration statement on such date or dates
as may be necessary to delay its effective date until the Registrant shall file
a further amendment which specifically states that this Registration Statement
shall thereafter become effective in accordance with Section 8(a) of the
Securities Act of 1933, as amended, or until the Registration Statement shall
become effective on such date as the Securities and Exchange Commission, acting
pursuant to such Section 8(a), may determine.

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
The information in this prospectus is not complete and may be changed. We may
not sell these securities until the registration statement filed with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to sell securities, and we are not soliciting offers to buy securities, in any
state where the offer or sale is not permitted.
<PAGE>
PROSPECTUS
                             SUBJECT TO COMPLETION


                              DATED JUNE 30, 1999


3,250,000 SHARES

[LOGO]

COMMON STOCK

(PAR VALUE $.01 PER SHARE)


This is the initial public offering by Hoover's, Inc. of shares of our common
stock.


We have filed an application to qualify the common stock for quotation on the
Nasdaq National Market under the symbol "HOOV." We estimate that the initial
public offering price will be between $12.00 and $14.00 per share.

INVESTING IN THE COMMON STOCK INVOLVES MATERIAL RISKS. SEE "RISK FACTORS"
BEGINNING ON PAGE 7.

NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OR ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                PRICE TO         UNDERWRITING     PROCEEDS TO
                                PUBLIC           DISCOUNTS        HOOVER'S
<S>                             <C>              <C>              <C>
- ---------------------------------------------------------------------------------
Per Share                       $                $                $
- ---------------------------------------------------------------------------------
Total                           $                $                $
- ---------------------------------------------------------------------------------
</TABLE>

We have granted the underwriters the right to purchase up to an additional
487,500 shares of common stock to cover over-allotments.

J.P. MORGAN & CO.                                                LEHMAN BROTHERS

                              JOINT LEAD MANAGERS

VOLPE BROWN WHELAN & COMPANY                             WIT CAPITAL CORPORATION

            , 1999.
<PAGE>
                                      Art

The inside front cover contains a gatefold with a number of Hoover's Online
screen shots. The screen shots consist of the Hoover's Online home page, a
company profile, a company capsule, financials of a company, the Store, Industry
Zone, Lead Finder, IPO Central, Stock Screener and Hoover's Online U.K.
<PAGE>
                               Table of Contents
<TABLE>
<CAPTION>
                                                     Page
<S>                                               <C>
Prospectus Summary..............................           3
Summary Financial Information...................           6
Risk Factors....................................           7
Use of Proceeds.................................          19
Dividend Policy.................................          19
Capitalization..................................          20
Dilution........................................          21
Selected Financial Data.........................          22
Forward-looking Statements......................          23
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations....................................          24

<CAPTION>
                                                     Page
<S>                                               <C>
Business........................................          34
Management......................................          49
Certain Transactions............................          58
Principal Stockholders..........................          60
Description of Capital Stock....................          62
Shares Eligible for Future Sale.................          65
Underwriting....................................          66
Legal Matters...................................          68
Experts.........................................          68
Available Information...........................          68
Index to Financial Statements...................         F-1
</TABLE>

In deciding whether to buy our common stock, you should rely only on the
information contained in this prospectus. To understand this offering fully, you
should read this entire prospectus carefully, including the financial statements
and notes. Individual sections of the prospectus, such as the section entitled
"Prospectus Summary," are not complete and do not contain all of the information
that you should consider before investing in Hoover's. We have not authorized
anyone to provide you with information different from that contained in this
prospectus. We are offering to sell, and seeking offers to buy, shares of common
stock only in jurisdictions where offers and sales are permitted. The
information contained in this prospectus is accurate only as of the date of this
prospectus, regardless of the time of delivery of this prospectus or of any sale
of our common stock.

Until       , 1999, all dealers that buy, sell or trade our common stock,
whether or not participating in this offering, may be required to deliver a
prospectus. This requirement is in addition to the dealers' obligation to
deliver a prospectus when acting as underwriters and with respect to their
unsold allotments or subscriptions.
<PAGE>
                               Prospectus Summary


You should read this summary together with the more detailed information and our
financial statements and related notes appearing elsewhere in this prospectus.
All references to shares of common stock in this prospectus reflect a 2-for-1
split of our common stock which became effective on June 8, 1999 and a
0.75-for-1 split of our common stock effective June 29, 1999. Except as
otherwise specified, the information in this prospectus assumes that the
underwriters do not exercise the option we have granted to them to purchase
additional shares in this offering.


Our Business


Hoover's is an Internet provider of company and industry information designed to
meet the diverse needs of business organizations, businesspeople and investment
professionals worldwide. Our Web site is Hoover's Online located at
WWW.HOOVERS.COM. We were one of the first to provide high-quality, proprietary
business information on the Internet to the mission-oriented businessperson, who
seeks answers to specific questions. Visitors to our Web site use our
information for their professional endeavors, including financial and
competitive research, as well as for their personal activities, including career
development and personal investment. We provide our advertisers, sponsors and
the businesses with whom we have e-commerce relationships with a large,
demographically desirable audience, who as a group, we believe are affluent,
highly educated and willing to conduct business over the Internet. For the
quarter ended March 31, 1999, our Web site attracted approximately two million
unique visitors and the total number of pages they accessed on our Web site,
known as page views, was over 30 million during that period. Our core asset is
our proprietary editorial content which includes information on approximately
14,000 public and private enterprises worldwide and 45 industry sectors. We
continually expand and update our database of company and industry information
as well as offer our branded search and sort tools, such as Lead Finder and
StockScreener, to make our information more useful to businesspeople. We also
provide information on initial public offerings through IPO Central, feature
stories, news, career information, personal finance information, SEC documents,
management biographical information, brokerage reports and credit reports.


We have developed a loyal audience by offering:

- - proprietary, trusted editorial content;

- - a focus on the needs of businesspeople;

- - tiered levels of service: free, paid subscription and pay-per-view; and

- - an efficient Internet sales channel.

We generate revenues from the following sources:

- - online information sales, consisting of subscriptions and licenses of our
  editorial content;

- - advertising, sponsorship and e-commerce; and

- - sales of our company information in CD-ROM and print.


We provide subscription-based business information services on the Internet,
with an estimated 100,000 paying users, also known as seats, as of March 31,
1999. Of these 100,000 seats, over 29,000 were individual subscribers which pay
on an individual basis and the balance were attributable to over 1,300 corporate
and academic accounts, known as enterprise accounts or subscribers, which we
estimate represented over 70,000 seats which are paid for on an enterprise or
company basis, rather than an individual basis. As we have built our subscriber
base, however, we have incurred net losses. We incurred a net loss of $2.3
million for the fiscal year ended March 31, 1999 and a net loss of $1.8 million
for fiscal 1998.


                                       3
<PAGE>

In addition to our Hoover's Online Web site, we distribute our content through
several online channels in a format that includes our name and logo along with
the distributing channel's name and logo. This is known as co-branding. We
co-brand our information on the following widely followed Web sites: America
Online, Go/ Infoseek, Microsoft Network and Yahoo!. We license our information
for distribution through leading business and financial information services,
including Bloomberg, Dow Jones, LEXIS-NEXIS, Microsoft Network, OneSource and
Reuters who were our largest licensees based on revenues in fiscal 1999. In June
1999, we licensed a portion of our content for distribution by NBC, CNBC and
CNBC.com. We also co-brand material with online versions of the following
newspapers: THE NEW YORK TIMES, THE WASHINGTON POST and THE LOS ANGELES TIMES.
We generate e-commerce revenues from our paid relationships with e-commerce
companies such as Amazon.com, Multex.com and Winstar Telebase from whom we
derived the most e-commerce revenue in fiscal 1999. Through our e-commerce
relationships, we offer digital products delivered over the Internet, such as
Dun & Bradstreet credit reports and brokerage research reports distributed by
Multex.com, as well as physical products. The businesses with whom we have
e-commerce relationships purchase advertisements on our Web site, known as
banners and buttons, pay us commissions for sending new customers to their Web
sites and/or pay us a percentage of the total transaction revenues generated
through Hoover's Online.



Our principal executive offices are located at 1033 La Posada Drive #250,
Austin, Texas 78752. Our telephone number is (512) 374-4500. Our Web site is
WWW.HOOVERS.COM. The information contained on our Web site is not incorporated
by reference into this prospectus.


                                       4
<PAGE>
                                  The Offering


The following information regarding shares outstanding is as of March 31, 1999.



<TABLE>
<S>                                      <C>
Common stock offered by Hoover's.......  3,250,000 shares

Common stock to be outstanding after
  the offering.........................  11,422,587 shares

Use of proceeds........................  We intend to use the net proceeds from the offering
                                         to fund increased marketing, for further
                                         development of Hoover's Online, for potential
                                         acquisitions, and for other general corporate
                                         purposes.

Proposed Nasdaq National Market
  Symbol...............................  "HOOV"
</TABLE>


The outstanding share information set forth above excludes:


- - 2,125,650 shares issuable upon the exercise of stock options outstanding under
  our stock option plans, with a weighted average exercise price of $2.88 per
  share;



- - 2,979,645 shares reserved for issuance under our 1999 Stock Incentive Plan;



- - 1,636,020 shares issuable upon exercise of outstanding warrants with a
  weighted average exercise price of $3.90 per share; and



- - 150,000 shares reserved for issuance under our 1999 Employee Stock Purchase
  Plan.



The outstanding share information set forth above includes:



- - 206,044 shares issued to National Broadcasting Company, Inc. in June 1999;



- - 971,591 shares issued to Knowledge Net Holdings, L.L.C. in June 1999;



- - 51,136 shares issued to Nextera Enterprises, Inc. in June 1999; and



- - 3,091 shares issued to Wit Capital Corporation in June 1999.


                                       5
<PAGE>
                         Summary Financial Information

The following table contains our summary financial data which should be read
together with our financial statements and related notes and "Management's
Discussion and Analysis of Financial Condition and Results of Operations."


The pro forma column in the second table below reflects our sale of common stock
in the June 1999 transactions. The pro forma as adjusted column reflects the
issuance of 3,250,000 shares of common stock in this offering at an assumed
initial public offering price of $13.00 per share.


<TABLE>
<CAPTION>
                                                                         ----------------------------------------
<S>                                                                      <C>           <C>           <C>
                                                                                   Year Ended March 31,
                                                                         ----------------------------------------

<CAPTION>
                                                                                 1997          1998          1999
                                                                         ------------  ------------  ------------
<S>                                                                      <C>           <C>           <C>
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA
Statement of Operations Data:
Net revenues...........................................................  $      3,360  $      5,182  $      9,229
Gross profit...........................................................         1,231         2,147         4,227
Net loss...............................................................          (944)       (1,788)       (2,255)
Basic and diluted net loss per share...................................  $      (0.27) $      (0.39) $      (0.42)
Shares used in computing basic and diluted net loss per share..........     3,526,707     4,569,038     5,314,092
</TABLE>


<TABLE>
<CAPTION>
                                                                                -----------------------------------
<S>                                                                             <C>        <C>          <C>
                                                                                       As of March 31, 1999
                                                                                -----------------------------------
                                                                                                         Pro Forma
                                                                                   Actual   Pro Forma   As Adjusted
                                                                                ---------  -----------  -----------
DOLLARS IN THOUSANDS
Balance Sheet Data:
Cash and cash equivalents.....................................................  $   7,814   $  16,692    $  55,234
Total assets..................................................................     10,076      20,055       58,597
Working capital...............................................................      5,705      14,583       53,125
Long-term debt and capital lease obligations, less current portion............        168         168          168
Total stockholders' equity....................................................      6,760      16,739       55,281
</TABLE>

                                       6
<PAGE>
                                  Risk Factors

BEFORE YOU INVEST IN OUR COMMON STOCK, YOU SHOULD BE AWARE OF VARIOUS RISKS,
INCLUDING THOSE DESCRIBED BELOW. YOU SHOULD CAREFULLY CONSIDER THESE RISKS,
TOGETHER WITH ALL THE OTHER INFORMATION INCLUDED IN THIS PROSPECTUS, BEFORE YOU
DECIDE WHETHER TO PURCHASE SHARES OF OUR COMMON STOCK.

Risks Related to our Business

WE HAVE A HISTORY OF LOSSES AND EXPECT FUTURE LOSSES.

We incurred net losses of $944,000 in fiscal 1997, $1.8 million in fiscal 1998
and $2.3 million in fiscal 1999. At March 31, 1999, we had an accumulated
deficit of $8.5 million. We expect operating losses and negative cash flow to
continue for the foreseeable future as we continue to incur significant
operating expenses and to make investments to enhance Hoover's Online. We intend
to substantially increase our marketing and promotional spending to increase our
audience. We may never generate sufficient revenues to achieve profitability.
Even if we do achieve profitability, we may not sustain or increase
profitability on a quarterly or annual basis in the future.


OUR BUSINESS IS SUBJECT TO QUARTERLY FLUCTUATIONS IN OPERATING RESULTS WHICH MAY
NEGATIVELY IMPACT THE PRICE OF OUR STOCK.



Our quarterly operating loss was $931,000, $308,000 and $384,000 for each of the
quarters ended September 30, 1998, December 31, 1998 and March 31, 1999. Our
quarterly operating results may fluctuate significantly in the future due to a
variety of factors. These factors include the following factors which are
generally outside of our control:



- - seasonal trends relating to subscriber usage of our services;



- - the demand for Internet advertising and seasonal trends relating to Internet
  advertising spending;



- - our ability to protect our systems from any telecommunications failures, power
  loss, or software-related system failures;



- - the extent to which we experience increased competition in the markets for
  Internet services and advertising; and



- - economic conditions specific to the Internet as well as general economic and
  market conditions.



Other factors which cause our quarterly operating results to fluctuate
significantly which are at least partially under our control include:



- - the rate of new subscriber acquisitions;


- - the timing and effectiveness of our marketing efforts to acquire subscribers
  and promote our brand;


- - the timing and effectiveness of any co-branding arrangements or other
  strategic alliances into which we enter;



- - expenses related to upgrading our computer systems and related infrastructure;
  and



- - changes in our operating expenses.


In addition, our operating expenses are based on our expectations of our future
revenues, some of which are relatively fixed in the short term. We may be unable
to reduce our expenses quickly enough to offset any unexpected revenue
shortfall, which could have a material adverse effect on our business, operating
results and financial condition.

                                       7
<PAGE>

Due to all of the foregoing factors and the other risks discussed in this
section, you should not rely on quarter-to-quarter comparisons of our operating
results as an indication of future performance. It is possible that in some
future periods our quarterly operating results may fall below the expectations
of public market analysts and investors. In this event, the price of our common
stock is likely to fall.


SEASONAL TRENDS IN OUR ADVERTISING REVENUES MAY CAUSE VOLATILITY IN OUR STOCK
PRICE.

We have experienced seasonal trends in our advertising revenues and in our
traffic. We believe that advertising sales in traditional media, such as
television and radio, are generally lower in the first and third quarters of
each calendar year. Moreover, viewer traffic on Hoover's Online and the Web
sites of others with whom we license or co-brand our products is lower during
the summer and year-end vacation and holiday periods when business usage of the
Internet and Hoover's Online typically declines. Subscriber growth may decline
during low traffic periods. Our operating results may be affected if we
experience seasonality in future periods.

OUR FAILURE TO SIGNIFICANTLY INCREASE THE NUMBER OF OUR SUBSCRIBERS OR RETAIN
OUR CURRENT SUBSCRIBERS WOULD ADVERSELY AFFECT OUR BUSINESS.


Our future success is highly dependent on attracting Internet users who are
willing to subscribe to online business information services. We believe that
marketing relationships, direct marketing, advertising, public relations
campaigns and offering new and enhanced content and services help attract
Internet users and subscribers, and we intend to increase substantially our
marketing expenses and activities. This may increase our cost of acquiring new
subscribers. However, we do not calculate the incremental costs of acquiring new
subscribers, as such efforts benefit other revenue generating activities as well
as attracting new subscribers. In addition, the number of Internet users willing
to pay for online business information may not continue to increase. If the
market for subscription-based online business information develops more slowly
than we expect, or if our efforts to attract new subscribers are not successful
or cost effective our operating results and financial condition may be
materially and adversely affected.



We also believe that our long-term success depends largely on our ability to
retain our existing subscribers. We continue to invest significant resources in
our network infrastructure and customer and technical support capabilities to
provide high levels of customer service. We cannot be certain that these
investments will maintain or improve subscriber retention. In addition, some new
subscribers do not become consistent users of Internet services and may
discontinue or limit their use of our Web site. Any loss of significant numbers
of subscribers would have a material adverse effect on our business, operating
results and financial condition.


WE ARE DEVELOPING NEW AND ENHANCED SERVICES AND FEATURES THAT MAY NOT BE
ATTRACTIVE TO OUR EXISTING AUDIENCE AND MAY NOT INCREASE OUR AUDIENCE.

We intend to expand the content, services and features offered on Hoover's
Online by developing online resource centers in areas such as professional
development and business travel. Management will spend a significant amount of
time developing our online resource centers. We intend to increase substantially
our marketing expenses and activities in order to publicize our new and enhanced
offerings and to attract new visitors to Hoover's Online. We may not attract
sponsors that provide compelling content or products for our online resource
centers. Furthermore, the increase in marketing expenditures and activities may
fail to attract additional viewers or may fail to attract visitors who enjoy our
content and service offerings. Our business, operating results and financial
condition will be adversely affected if we experience difficulties in
introducing new and enhanced services or if these services are not accepted by
new or existing viewers.

                                       8
<PAGE>
OUR BUSINESS INFORMATION AND SERVICES MAY NOT ATTRACT AN AUDIENCE WITH
DEMOGRAPHIC CHARACTERISTICS DESIRABLE TO OUR ADVERTISERS.

Our future success depends on our ability to deliver compelling business
information and services that will attract an audience with demographic
characteristics valuable to our advertisers. If we are unable to continue to
develop business information and services that attract an audience desirable to
advertisers, it could have a material and adverse effect on our business,
operating results and financial condition.

OUR FAILURE TO SUCCESSFULLY DEVELOP OUR ADVERTISING SALES FORCE COULD REDUCE OUR
ADVERTISING REVENUES OR LIMIT THE GROWTH OF OUR ADVERTISING REVENUES.

Currently, we are developing and expanding our own advertising sales force. As
of March 31, 1999, our advertising sales group consisted of four members. We
intend to significantly increase our sales force. Our business would be
adversely affected if we do not develop and maintain an effective advertising
sales force. We depend on our sales force to sell advertising and sponsorships
on Hoover's Online. This involves a number of risks, including:

- - we may not be able to hire, retain, integrate and motivate additional
  advertising sales personnel in light of intense competition from other
  companies;

- - new advertising sales personnel generally require a significant amount of time
  to become productive; and

- - our advertising sales force has only recently begun selling sponsorships.

FAILURE TO PROVIDE A SUCCESSFUL ONLINE ADVERTISING ENVIRONMENT WOULD ADVERSELY
AFFECT OUR BUSINESS.

If advertisers perceive the Internet in general or Hoover's Online in particular
to be a limited or ineffective advertising medium, they may be reluctant to
advertise online or on our Web site. We compete with other Web sites,
television, radio and print media for a share of advertisers' total advertising
budgets. Unlike traditional advertising media, no standards have been widely
accepted to measure the effectiveness of advertising on the Internet. If widely
accepted standards do not emerge, existing advertisers may discontinue or
decrease their Internet advertising. If standards emerge and we are unable to
offer advertisers effective advertising options as measured by the standards,
advertisers may not continue advertising on our Web site. Furthermore,
advertisers that have traditionally relied upon other advertising media may be
reluctant to advertise on the Internet. Our business, operating results and
financial condition would be materially and adversely affected if the market for
Internet advertising declines or develops more slowly than expected.

Different pricing models are used to sell advertising on the Internet. Prevalent
pricing models consist of cost per click through, cost per thousand impressions,
cost per placement and e-commerce or transaction share. We currently use all of
these models except for cost per click through. If our base audience decreases,
we will have to charge lower advertising rates for those transactions utilizing
cost per thousand impressions. Cost per placement is a relatively new model and
advertisers may not accept it. The e-commerce or transaction share model is
based on revenue-sharing. Therefore, if we don't attract a sufficiently large
audience willing to purchase from our advertisers, our revenues generated from
advertisements sold under this model will decrease.

It is difficult to predict which advertising pricing models, if any, will emerge
as industry standards. This uncertainty makes it difficult to project our future
advertising rates and revenues. We cannot assure you that we will be successful
under alternative pricing models that may emerge. Moreover, software programs
that limit or prevent advertising from being delivered to an Internet user's
computer are available. Widespread adoption of this software could materially
adversely affect the commercial viability of Internet advertising, which could
materially and adversely affect our advertising revenues.

                                       9
<PAGE>
IF WE ARE NOT SUCCESSFUL IN INCREASING BRAND AWARENESS OF, AND TRAFFIC TO,
HOOVER'S ONLINE, OUR BUSINESS WOULD BE MATERIALLY AND ADVERSELY AFFECTED.

The future success of Hoover's Online will depend, in part, on our ability to
increase our brand awareness. In order to build brand awareness and increase
traffic to Hoover's Online, we must succeed in our marketing efforts and provide
high-quality services. As part of our brand-building efforts, we have
substantially increased our marketing budget, and we intend to spend
approximately $10 million of the net proceeds of this offering on a new
marketing campaign. Our ability to increase advertising and subscription
revenues from Hoover's Online will depend in part on the success of this
marketing campaign and our ability to increase the number of visitors and
subscribers to our Web site. If our marketing efforts are unsuccessful or if we
cannot increase our brand awareness and traffic to our Web site, our business,
operating results and financial condition would be materially and adversely
affected.

INCREASED COMPETITION COULD MATERIALLY AND ADVERSELY AFFECT OUR BUSINESS.

Many Web sites compete for the attention and spending of businesspeople and
advertisers, particularly in the business information area. We expect this
competition to continue to increase. We compete for subscribers, visitors,
advertisers, and content providers with many types of companies, such as:

- - tiered Web sites focused on business, such as The Wall Street Journal
  Interactive Edition;

- - providers of company information, such as Dun & Bradstreet, MarketGuide and
  Standard & Poor's;

- - providers of proprietary business information, such as Bloomberg Business
  News, Dow Jones and Reuters News Service;

- - business information aggregators, such as Dialog, LEXIS-NEXIS and OneSource;

- - consumer-oriented Web sites, such as Excite and Lycos; and

- - other Web sites with a business orientation or a business channel.

We also compete with a number of organizations with whom we have strategic
relationships, including THE WALL STREET JOURNAL, LEXIS-NEXIS and Bloomberg. We
form strategic relationships with these organizations in order to increase the
size of our audience by introducing Hoover's Online to a greater number of
people. Hoover's information is valued by these organizations and is licensed to
them. If these entities view us as a substantial competitive threat, they may
not renew any strategic relationship agreements currently in place and our
audience may decrease.

Some of our existing competitors, as well as a number of potential new
competitors, have longer operating histories, greater name recognition, larger
customer bases and significantly greater financial, technical and marketing
resources than we do. This may allow them to devote greater resources than we
can to the development and promotion of their services. These competitors may
also undertake more far-reaching marketing campaigns, adopt more aggressive
pricing policies, including offering their business information for free, and
make more attractive offers to existing and potential new employees, businesses
with whom we have strategic relationships and advertisers. Our competitors may
develop content that is equal or superior to ours or that achieves greater
market acceptance than ours. It is also possible that new competitors may emerge
and rapidly acquire significant market share. We may not be able to compete
successfully for advertisers, visitors or staff, which could materially
adversely affect our business, operating results and financial condition.
Increased competition could result in price reductions, reduced margins or loss
of market share, any of which could materially adversely affect our business,
operating results and financial condition.

                                       10
<PAGE>
OUR FUTURE SUCCESS DEPENDS ON OUR EDITORIAL STAFF.

We depend upon the efforts of our editorial staff to produce original, timely,
comprehensive and trustworthy content. As of March 31, 1999, our editorial staff
consisted of over 100 writers, editors, researchers and online producers.
Competition for these personnel is intense, and we may not be able to retain
existing or attract additional highly qualified staff in the future. If we lose
the services of a significant number of our editorial staff or are unable to
continue to attract additional qualified staff, our business, operating results
and financial condition could be materially and adversely affected.

RAPID GROWTH IN OUR FUTURE OPERATIONS COULD CONTINUE TO STRAIN OUR MANAGERIAL,
OPERATIONAL AND FINANCIAL RESOURCES.

We have experienced rapid growth in our operations. As of March 31, 1999, we had
grown to a total of 162 full-time employees, from 48 full-time employees on
March 31, 1997. We expect that the number of our employees will continue to
increase for the foreseeable future. This rapid growth has placed, and any
additional growth will continue to place, a significant strain on our
managerial, operational and financial resources. As a result, we will need to
continue to improve our operational and financial systems and managerial
controls and procedures. Our future success will also depend on our ability to
expand, train and manage our workforce, in particular our sales and marketing
organization. We will also have to maintain close coordination among our
technical, accounting, finance, marketing, sales and editorial personnel. If we
are unable to accomplish any of these objectives, our business, operating
results and financial condition could be materially and adversely affected.


WE ARE DEPENDENT ON OUR STRATEGIC RELATIONSHIPS AND OUR BUSINESS WOULD BE
MATERIALLY AND ADVERSELY AFFECTED IF WE WERE TO LOSE OUR EXISTING RELATIONSHIPS
OR FAIL TO GAIN ADDITIONAL STRATEGIC RELATIONSHIPS.


We depend on the following strategic relationships:


- - CONTENT PROVIDERS. As of March 31, 1999, 18 organizations provided us with
  content that we integrated into our products. We have contracts with 15 of our
  content providers that generally range from one to three years in duration and
  that generally are not terminable at will by either party. If our
  relationships with these content providers were terminated, we would have to
  extract their information from our products and services. We may also need to
  locate alternate content providers and integrate their information into our
  products and services. Extracting previously integrated information, locating
  a new provider and integrating their information may take time and may
  interrupt the provision of affected services. We cannot assure you that we
  would be able to replace the content we currently receive from our content
  providers in a timely manner.



- - LICENSEES. As of March 31, 1999, we licensed our proprietary information to
  approximately 30 organizations. If any of these licensees were to terminate
  their agreements with us, we may experience a decrease in our overall
  revenues. Termination of our license agreements may also adversely affect our
  reputation.



- - MARKETING RELATIONSHIPS. We have various marketing relationships with other
  Web sites pursuant to which they display our content and logo and provide a
  link back to Hoover's Online. The success of each of our marketing
  relationships depends on the amount of increased viewer traffic we receive
  from that organization's Web site. These relationships may not generate the
  number of new viewers that we expect. Termination of our marketing
  relationships may decrease the number of visitors to our Web site and may
  adversely affect our revenues.


- - SPONSORS. To facilitate the expansion of our services and features, we are
  seeking sponsors for resource centers we are developing for Hoover's Online.
  We do not currently have resource centers. A resource center is a location on
  the Web site to be dedicated to a specific topic, such as professional
  development or business

                                       11
<PAGE>
  travel. Sponsors may provide content and/or advertising for the resource
  center. In return, sponsors would receive the opportunity to interact with
  visitors to the resource center. We believe that those sponsors who provide
  content will increase their opportunity for visitor interaction. The success
  of our sponsorship relationships will depend on the quality of the content and
  products that the sponsors provide. If we fail to attract sponsors for our
  online resource centers or if our sponsors fail to provide content and
  products attractive to our audience, we may lose subscribers and our audience
  may be reduced.


Many companies that we may approach for a strategic relationship may have
conflicting relationships with others. As a result, these companies may be
reluctant to enter into strategic relationships with us. Our business, operating
results and financial condition could be materially and adversely affected if we
do not establish additional, and maintain existing, strategic relationships on
commercially reasonable terms or if our strategic relationships do not result in
an increase in the number of subscribers or traffic to Hoover's Online. In
addition, strategic relationships may be difficult to implement and may not
provide the anticipated benefits.



WE HAVE INSTALLED NEW HARDWARE AND SOFTWARE SYSTEMS FOR OUR WEB SITE THAT WE MAY
NOT BE ABLE TO IMPLEMENT EFFECTIVELY.



We have recently upgraded and expanded our hardware and software systems to
service the increased levels of traffic on our Web site and to support new
high-performance applications. We have installed new hardware servers to host
our Web site. In addition, we are implementing a new content management system
and relational database systems. We have and will continue to rely upon
third-party consultants for some of this work. We expect total expenditures to
be approximately $1.3 million to $1.8 million for these upgrades and expansions
of our hardware and software systems. We may not be able to complete these
installations in a timely manner, and our personnel may be unable to manage the
new systems effectively. Any delay in installing new systems or in our ability
to integrate the systems into our operations could delay our offering of new and
enhanced services. Additionally, the new systems may fail to perform as we
expect. Material deviations from our expectations could require us to incur
significant expenses to correct, upgrade or replace the new systems.


WE MAY EXPERIENCE CAPACITY CONSTRAINTS OR SYSTEM FAILURES THAT COULD DAMAGE OUR
BUSINESS.

If our systems cannot be expanded to cope with increased demand or fail to
perform effectively, we could experience:

- - disruptions in service;

- - slower response times;

- - reduced customer satisfaction; or

- - delays in the introduction of new products and services,

any of which could impair our reputation, damage the Hoover's brand and
materially and adversely affect our business, operating results and financial
condition.

Our ability to provide high quality customer service also depends on the
efficient and uninterrupted operation of our computer and communications
hardware systems. Hoover's Online experienced one major interruption due to a
power outage in Austin, Texas in September 1997. As a result of this
interruption, our servers were inaccessible beginning from the moment the
back-up generators of our hosting facility expired until power was restored. We
have also experienced minor interruptions due to software bugs and upgrades and
disk drive failures. These minor interruptions temporarily limited the capacity
of our current technology infrastructure and resulted in increased calls to our
customer service personnel. Our systems and operations also are vulnerable to
damage or interruption from human error, natural disasters, telecommunication
failures, break-ins, sabotage, computer viruses, intentional acts of vandalism
and similar events. We currently do not have redundant servers,

                                       12
<PAGE>
and we do not have alternative providers of hosting services that are available
on short-term notice. We are still developing a formal disaster recovery plan.
We cannot assure you that any plan we adopt will be sufficient. We do not carry
sufficient business interruption insurance to compensate for losses that could
occur.

WE MAY BE SUBJECT TO LEGAL CLAIMS IN CONNECTION WITH THE CONTENT WE PUBLISH AND
DISTRIBUTE.

We may be subject to claims for defamation, negligence, copyright or trademark
infringement or based on other theories relating to the information we publish
on our Web site, on the Web sites of others with whom we license or co-brand our
products or in our books. These types of claims have been brought, sometimes
successfully, against online services as well as other print publications in the
past. We could also be subject to claims based upon the content that is
accessible from Hoover's Online through links to other Web sites. Our insurance
may not adequately protect us against these types of claims.

CONCERNS REGARDING SECURITY OF TRANSACTIONS AND TRANSMITTING CONFIDENTIAL
INFORMATION OVER THE INTERNET MAY NEGATIVELY IMPACT OUR REVENUES.

We believe that concern regarding the security of confidential information
transmitted over the Internet, such as credit card numbers, prevents many
potential customers from engaging in online transactions. If we do not add
sufficient security features to Hoover's Online, our revenues generated from
subscriptions and e-commerce may decline or there may be additional legal
exposure to us.

Our infrastructure is potentially vulnerable to physical or electronic
break-ins, viruses or similar problems. If a person circumvents our security
measures, he or she could misappropriate proprietary information or cause
interruptions in our operations. Security breaches that result in access to
confidential information could damage our reputation and expose us to a risk of
loss or liability. We may be required to make significant investments and
efforts to protect against or remedy security breaches. As e-commerce becomes
more prevalent, our audience will become more concerned about security. If we do
not adequately address these concerns, our business, operating results and
financial condition could be materially and adversely affected.

THE LOSS OF ANY OF OUR KEY PERSONNEL OR OUR FAILURE TO ATTRACT ADDITIONAL
PERSONNEL COULD HAVE A MATERIAL AND ADVERSE EFFECT ON OUR BUSINESS.

Our future success will depend, in substantial part, on the continued service of
our senior management, particularly Patrick J. Spain, our Chairman of the Board,
President and Chief Executive Officer. None of our senior management has entered
into an employment agreement with us. We do not maintain key-person life
insurance on any of our employees. The loss of the services of one or more of
our key personnel could have a material and adverse effect on our business,
operating results and financial condition. Our future success will also depend
on our continuing ability to attract, retain and motivate highly qualified
technical, customer support, financial and accounting and managerial personnel.
Competition for these personnel is intense, and we cannot assure you that we
will be able to retain our key personnel or that we will be able to attract,
assimilate or retain other highly qualified personnel in the future. We have
from time to time in the past experienced, and we expect to continue to
experience in the future, difficulty in hiring and retaining employees with
appropriate qualifications.

ACQUISITIONS MAY DISRUPT OR OTHERWISE HAVE A NEGATIVE IMPACT ON OUR BUSINESS.

We plan to acquire or make investments in complementary businesses, products and
technologies. Future acquisitions and investments are subject to the following
risks:

- - acquisitions may cause a disruption in our ongoing business, distract our
  management and make it difficult to maintain our standards, controls and
  procedures;

                                       13
<PAGE>
- - we may not be able to integrate successfully the services, content, products
  and personnel of any acquisition into our operations;

- - we may be required to incur debt or issue debt or equity securities, which may
  be dilutive to existing stockholders, to pay for acquisitions. We also may be
  required to assume debt or contingent liabilities, amortize goodwill and other
  intangibles or write-off in-process research and development and other
  acquisition-related expenses; and

- - we may not derive the intended benefits of any acquisition and we may lose our
  entire investment.

IF WE FAIL TO ADEQUATELY PROTECT OUR INTELLECTUAL PROPERTY RIGHTS OR FACE A
CLAIM OF INTELLECTUAL PROPERTY INFRINGEMENT BY A THIRD-PARTY, WE COULD LOSE OUR
INTELLECTUAL PROPERTY RIGHTS OR BE LIABLE FOR SIGNIFICANT DAMAGES.

We rely primarily on a combination of copyrights, trademarks, trade secret laws,
our user policy, licensing agreements and restrictions on disclosure to protect
our intellectual property. Despite these precautions, it may be possible for a
third party to copy or otherwise obtain and use the content on our Web site or
our other intellectual property without authorization. We cannot assure you that
our precautions will prevent misappropriation or infringement of our
intellectual property. Failure to protect our intellectual property in a
meaningful manner could have a material and adverse effect on our business,
operating results and financial condition. In addition, we may need to engage in
litigation in order to enforce our intellectual property rights in the future or
to determine the validity and scope of the proprietary rights of others. Any
litigation could result in substantial costs and diversion of management and
other resources, either of which could have a material adverse effect on our
business, operating results and financial condition.

Because we license some data and content from third parties, such as Media
General Financial Services, our exposure to copyright infringement actions may
increase. We rely upon these third parties as to the origin and ownership of
licensed content. We generally obtain representations as to the origins and
ownership of licensed content and generally obtain indemnification to cover any
breach of any representations. However, we cannot assure you that these
representations will be accurate or that indemnification will be sufficient to
provide adequate compensation for any breach of these representations.

We cannot assure you that infringement or other claims will not be asserted or
prosecuted against us in the future, whether resulting from our internally
developed intellectual property or licenses or content from third parties. Any
future assertions or prosecutions could materially adversely affect our
business, operating results and financial condition. Any claims, with or without
merit, could be time-consuming, result in costly litigation and diversion of
technical and management personnel or require us to introduce new content or
trademarks, develop non-infringing technology or enter into royalty or licensing
agreements. These royalty or licensing agreements, if required, may not be
available on acceptable terms, if at all. In the event a claim of infringement
is successful and we fail or are unable to introduce new content, develop
non-infringing technology or license the infringed or similar technology on a
timely basis, our business, operating results and financial condition could be
materially and adversely affected.

PROBLEMS RELATING TO THE "YEAR 2000 ISSUE" COULD ADVERSELY AFFECT US.

Many existing computer programs use only two digits to identify a year. These
programs were designed and developed without addressing the impact of the
upcoming change in the century. If not corrected, many computer software
applications could fail or create erroneous results by, at or beyond the year
2000. Over the

                                       14
<PAGE>
last year we have planned and implemented a year 2000 compliance project to
assess the readiness of internally-developed and third-party software, content,
and business systems. The "year 2000 issue" may affect several areas, including:

INTERNALLY DEVELOPED SOFTWARE.  We have substantially completed a year 2000
compliance review of our internally developed proprietary software. This review
has included testing to determine how our systems will function at and beyond
the year 2000. We expect to complete these tests during the summer of 1999.
Based on our assessment to date, we believe that our internally developed
proprietary software is year 2000 compliant.

CONTENT PUBLISHING SYSTEM AND CONTENT PROVIDERS.  We have completed a year 2000
compliance review of our content publishing system and our significant content
providers. Based on our assessment of their data and our publishing processes,
we believe that our internally-developed database and the data provided to us
from third parties is year 2000 compliant.

THIRD-PARTY SUPPLIERS.  We are currently assessing the year 2000 readiness of
our third-party supplied software, computer technology and other services, which
include software for use in our accounting, database and security systems. The
failure of such software or systems to be year 2000 compliant could have a
material impact on our corporate accounting functions and the operation of our
Web site. As part of the assessment of the year 2000 compliance of these
systems, we have sought assurances from these vendors that their software,
computer technology and other services are year 2000 compliant. We expect this
assessment process to be completed during the summer of 1999. We expect to
complete any required remediation during the summer of 1999. At this time, the
expenses associated with this assessment and potential remediation plan that may
be incurred in the future cannot be determined; therefore, we have not developed
a budget for these expenses. The failure of our software and computer systems
and of our third-party suppliers to be year 2000 compliant would have a material
adverse effect on us.

WEB SITE UPGRADES.  We completed an initial assessment of our hardware and
software to determine year 2000 compliance. All software and systems were
categorized as either compliant or non-compliant. We assessed each non-compliant
issue to determine how to correct for year 2000 readiness. Non-compliant
software and systems have been or are expected to be corrected by the
installation of a patch or the purchase and implementation of new software or
equipment during the summer of 1999. Our recent Web server upgrades were
performed to accommodate growth in our business and to provide greater
scalability, not in response to year 2000 compliance requirements. We believe
our upgraded servers are year 2000 compliant.

At this time, we have not yet developed a contingency plan to address situations
that may result if we or our vendors are unable to achieve year 2000 compliance
because we currently do not believe that such a plan is necessary. The cost of
developing and implementing such a plan, if necessary, could be material. Any
failure of our material systems, our vendors' material systems or the Internet
to be year 2000 compliant could have a material adverse consequence for us.
Consequences may include difficulties in operating our Web site effectively or
conducting other fundamental parts of our business. For instance, we rely on
computer-based systems for our day-to-day operations. In a worst case scenario,
we could lose the ability to serve the Web site and account billing would not be
processed correctly.

Risks Related to the Internet Industry

WE DEPEND ON THE CONTINUED GROWTH IN USE AND EFFICIENT OPERATION OF THE
INTERNET.

The Internet-based information market is new and rapidly evolving. Our business
would be materially adversely affected if Internet usage does not continue to
grow or grows more slowly than anticipated. Internet usage may be inhibited for
a number of reasons, including:

- - inadequate network infrastructure;

                                       15
<PAGE>
- - security concerns;

- - inconsistent quality of service, and

- - unavailability of cost-effective, high-speed access to the Internet.

Our audience depends on Internet service providers, online service providers and
other Web site operators for access to Hoover's Online. Many of these services
have experienced significant service outages in the past and could experience
service outages, delays and other difficulties due to system failure unrelated
to our systems. These occurrences could cause our visitors to perceive the
Internet in general or our Web site in particular as unreliable and, therefore,
cause them to use other media to obtain their company and business information.
We also depend on third-party information providers to deliver information and
data feeds to us on a timely basis. Our Web site could experience disruptions or
interruptions in service due to the failure or delay in the transmission or
receipt of this information, which could have a material adverse effect on our
business, operating results and financial condition.

WE CANNOT PREDICT THE SIZE OR VIABILITY OF THE ONLINE INFORMATION SERVICES
MARKET.

The market for our online business information services is rapidly evolving and
is characterized by an increasing number of market entrants. As is typical of a
new and rapidly evolving industry, demand and market acceptance for recently
introduced services is subject to a high level of uncertainty and risk. Because
the market for online business information services is new and evolving, it is
difficult to predict the future growth rate, if any, and size of this market. We
cannot assure you that the market for our online business information services
will continue to develop. If the use of online business information services
fails to continue to grow, our ability to establish other online services would
be materially and adversely affected. In addition, our business strategy
includes extending our online business information services model to additional
segments of business information. We cannot assure you that we will be
successful in our efforts.

IF WE CANNOT KEEP PACE WITH RAPIDLY CHANGING TECHNOLOGY AND DEMANDS OF OUR
CUSTOMERS, WE MAY BE UNABLE TO ENHANCE OUR EXISTING SERVICES OR INTRODUCE NEW
SERVICES.

The market in which we operate is characterized by rapidly changing technology,
evolving industry standards, frequent new service announcements, introductions
and enhancements and evolving customer demands. These market characteristics are
exacerbated by the emerging nature of the Internet and the electronic
distribution of business information. Accordingly, our future success will
depend on our ability to adapt to rapidly changing technologies and industry
standards, and our ability to continually improve the performance, features and
reliability of our services in response to both evolving customer demands and
competitive service offerings. Our inability to adapt successfully to these
changes in a timely manner could have a material and adverse effect on our
business, operating results and financial condition. Furthermore, we may
experience difficulties that could delay or prevent the successful design,
development, testing, introduction or marketing of new services. Any
enhancements to existing services may not adequately meet the requirements of
our current and prospective customers or achieve any degree of significant
market acceptance. If we are unable, for technological or other reasons, to
develop and introduce new services or enhancements to existing services in a
timely manner or in response to changing market conditions or customer
requirements, or if our services or enhancements contain defects or do not
achieve a significant degree of market acceptance, our business, results of
operations and financial condition would be materially and adversely affected.

WE MAY BECOME SUBJECT TO BURDENSOME GOVERNMENT REGULATION AND LEGAL
UNCERTAINTIES.

The laws governing the Internet remain largely unsettled, even in areas where
there has been some legislative action. It may take years to determine whether
and how existing laws, including those governing intellectual property, privacy,
libel and taxation, apply to the Internet generally and the electronic
distribution of business

                                       16
<PAGE>
information in particular. Legislation could reduce the growth in the use of the
Internet generally and decrease the acceptance of the Internet as a
communications and commercial medium, which could have a material and adverse
effect on our business, operating results and financial condition. In addition,
the growing popularity and use of the Internet has burdened the existing
telecommunications infrastructure and many areas with high Internet usage have
begun to experience interruptions in phone service. As a result, some local
telephone carriers have petitioned governmental agencies to regulate Internet
service providers and online service providers in a manner similar to long
distance telephone carriers and to impose access fees on Internet service
providers and online service providers. If any of these petitions or the relief
that they seek is granted, the costs of communicating on the Internet could
increase substantially, potentially adversely affecting the growth in the
Internet. Further, due to the global nature of the Internet, it is possible
that, although transmissions relating to our services originate in the State of
Texas, governments of other states, the United States or foreign countries might
attempt to regulate our service or levy sales or other taxes on our activities.
In Texas, sales of goods over the Internet are taxed the same as sales of
personal property through traditional channels. As a result, Internet companies
like us that are based in Texas may be at a competitive disadvantage to Internet
companies based outside of Texas with respect to sales to Texas-based customers.
We cannot assure you that violations of local or other laws will not be alleged
or charged by governmental authorities, that we might not unintentionally
violate these laws or that in the future these laws will not be modified or new
laws enacted. Any of these developments could have a material and adverse effect
on our business, operating results and financial condition.

PRIVACY CONCERNS MAY PREVENT OUR USE OF COOKIES.

Web sites typically place information known as cookies on a user's hard drive
without the user's knowledge or consent. Web sites use cookies for a variety of
reasons. This technology enables our subscribers to access our premium services
without entering their password upon each visit. Additionally, it allows us to
limit the frequency with which a viewer is shown a particular ad. Any reduction
or limitation in the use of cookies could adversely affect our ability to target
advertising effectively. Commonly used Internet browsers allow users to modify
their browser settings to remove cookies at any time or to prevent cookies from
being stored on their hard drives. In addition, some Internet commentators,
privacy advocates and governmental bodies have suggested limiting or eliminating
the use of cookies.

Risks Related to the Offering

AS AN INTERNET-RELATED COMPANY, THE MARKET PRICE OF OUR SHARES MAY EXPERIENCE
EXTREME PRICE AND VOLUME FLUCTUATIONS WHICH WOULD INCREASE THE LIKELIHOOD OF US
BECOMING SUBJECT TO SECURITIES LITIGATION.

The stock market has, from time to time, experienced extreme price and volume
fluctuations. The market prices of the securities of Internet-related companies
have been especially volatile, including fluctuations that are often unrelated
to the operating performance of the affected companies. Broad market
fluctuations of this type may adversely affect the market price of our common
stock.

The market price of our common stock could be subject to significant
fluctuations due to a variety of factors, including:

- - public announcements concerning us or our competitors, or the Internet
  industry;

- - fluctuations in our operating results;

- - introductions of new products or services by us or our competitors;

- - changes in analysts' earnings estimates; and

- - announcements of technological innovations.

                                       17
<PAGE>
In the past, companies that have experienced volatility in the market price of
their stock have been the target of securities class action litigation. If we
were sued in a securities class action, we could incur substantial costs and
suffer from a diversion of our management's attention and resources, potentially
resulting in a material adverse effect on our business, operating results and
financial condition.

CONTROL BY PRINCIPAL STOCKHOLDERS, EXECUTIVE OFFICERS AND DIRECTORS.


Our executive officers, directors and existing 5% and greater stockholders will
beneficially own or control, collectively, 7,421,237 shares of the common stock,
representing approximately 55% of the voting power after this offering. After
this offering, such persons, if they were to act together, will be in a position
to elect and remove directors and control the outcome of most matters submitted
to stockholders for a vote. Additionally, such persons would be able to
influence significantly a proposed amendment to our certificate of
incorporation, a merger proposal, a proposed substantial sale of assets or other
major corporate transaction or a non-negotiated takeover attempt. Such
concentration of ownership may discourage a potential acquiror from making an
offer to buy our company, which, in turn, could adversely affect the market
price of our common stock.


A THIRD PARTY'S ABILITY TO ACQUIRE US MIGHT BE MORE DIFFICULT BECAUSE OF OUR
ANTI-TAKEOVER PROVISIONS.

Our certificate of incorporation and bylaws and Delaware law contain provisions
that could make it more difficult for a third party to acquire us, even though
the acquisition might be beneficial to you and our other stockholders. If an
acquisition is delayed or prevented, the market price of our common stock could
be adversely affected.

MANAGEMENT HAS BROAD DISCRETION REGARDING THE USE OF PROCEEDS FROM THIS
OFFERING.

Our management will have broad discretion in how we use the net proceeds of this
offering. You must rely on the judgment of management regarding the application
of the proceeds of this offering. Our management may use the net proceeds of
this offering for purposes which may not prove to be beneficial to our company.

FUTURE SALES OF SHARES OF OUR COMMON STOCK MAY NEGATIVELY AFFECT OUR STOCK
PRICE.


If our stockholders sell substantial amounts of our common stock, including
shares issuable upon the exercise of outstanding options and warrants, in the
public market following this offering, the market price of our common stock
could be adversely affected. These sales also might make it more difficult for
us to sell equity securities in the future at a time and price that we deem
appropriate. Immediately after this offering, we will have outstanding
11,422,587 shares of common stock. Of these shares, the 3,250,000 shares being
offered in this offering will be freely tradable. Our directors, executive
officers and security holders, holding in the aggregate 7,368,664 of our shares,
have signed lock-up agreements stating that they will not sell, directly or
indirectly, any common stock without the prior written consent of J.P. Morgan
Securities Inc. for a period of 150 days from the date of this prospectus.
However, J.P. Morgan Securities Inc. may, in its sole discretion and at any time
or from time to time, without notice, release all or any portion of the
securities subject to the lock-up agreements.


INVESTORS IN THIS OFFERING WILL SUFFER IMMEDIATE AND SUBSTANTIAL DILUTION.


Assuming an initial public offering price of $13.00, you will incur immediate
and substantial dilution in net tangible book value per share of $8.26 per
share. To the extent outstanding options and warrants to purchase common stock
are exercised, you will incur further dilution. Please see the "Dilution"
section of this prospectus for further information.


                                       18
<PAGE>
                                Use of Proceeds

Assuming an initial public offering price of $13.00 per share, we will receive
approximately $38.5 million from our sale of 3,250,000 shares of common stock,
net of estimated expenses and estimated underwriting discounts and commissions
payable by us. If the underwriters exercise their over-allotment option in full,
we will receive an additional $5.9 million in net proceeds.


The principal purposes of this offering are to increase our equity capital, to
create a public market for our common stock, to facilitate future access by us
to the public equity markets and to provide increased visibility of Hoover's in
a marketplace where many of our competitors are publicly-held companies. We
currently intend to use up to approximately $10 million of the net proceeds of
this offering for increased marketing activities. We expect to use the remainder
of the net proceeds to extend our range of services in conjunction with our
expansion of Hoover's Online and for other general corporate purposes, including
expansion of our sales and marketing activities and the acquisition of
complementary businesses and of content and distribution relationships. While
there are no current commitments with respect to any material transactions, we
evaluate acquisition opportunities from time to time. Pending such uses, we
intend to invest the net proceeds in government securities and other short-term,
investment-grade, interest-bearing instruments.


                                Dividend Policy


We have not declared or paid any cash dividends on our capital stock and we do
not intend to pay any cash dividends on our common stock in the foreseeable
future. We currently intend to retain future earnings, if any, to fund the
development and growth of our business and we are currently subject to covenants
which may restrict our payment of cash dividends under our term loans with a
bank. Future cash dividends, if any, will be determined by our board of
directors and will be dependent upon our operating results, financial condition,
capital requirements and such other factors as our board of directors deems
relevant.


                                       19
<PAGE>
                                 Capitalization

The following table sets forth our capitalization as of March 31, 1999:

- - on an actual basis;

- - on a pro forma basis to reflect our sale of common stock in the June 1999
  transactions and amendments to our certificate of incorporation in June 1999
  to authorize preferred stock and to increase our authorized common stock; and

- - on a pro froma as adjusted basis to reflect our receipt of the estimated net
  proceeds from our sale of 3,250,000 shares of common stock in this offering at
  an assumed initial public offering price of $13.00 per share, and after
  deducting underwriting discounts and commissions and estimated offering
  expenses.

<TABLE>
<CAPTION>
                                                                                -----------------------------------
<S>                                                                             <C>        <C>          <C>
                                                                                       As of March 31, 1999
                                                                                -----------------------------------

<CAPTION>
                                                                                                         Pro Forma
                                                                                   Actual   Pro Forma   As Adjusted
                                                                                ---------  -----------  -----------
<S>                                                                             <C>        <C>          <C>
DOLLARS IN THOUSANDS, EXCEPT SHARE DATA
Long-term debt and capital lease obligations, less current portion............  $     168   $     168    $     168
Stockholders' equity:
  Preferred stock, $0.01 par value, no shares authorized, actual; 10,000,000
   shares authorized, pro forma and pro forma as adjusted; none issued,
   actual, pro forma and pro forma as adjusted................................         --          --           --
  Common stock, $0.01 par value, 7,500,000 shares authorized, actual;
   150,000,000 shares authorized, pro forma and pro forma as adjusted;
   7,090,725 shares issued, actual; 8,322,587 shares issued, pro forma; and
   11,572,587 shares issued, pro forma as adjusted............................         71          83          116
Additional paid-in capital....................................................     18,067      28,034       66,543
Unearned stock compensation...................................................     (2,764)     (2,764)      (2,764)
Accumulated deficit...........................................................     (8,464)     (8,464)      (8,464)
Treasury stock at cost--150,000 shares........................................       (150)       (150)        (150)
                                                                                ---------  -----------  -----------
    Total stockholders' equity................................................      6,760      16,739       55,281
                                                                                ---------  -----------  -----------
      Total capitalization....................................................  $   6,928   $  16,907    $  55,449
                                                                                ---------  -----------  -----------
                                                                                ---------  -----------  -----------
</TABLE>


The outstanding share information set forth above excludes:


- - 2,125,650 shares issuable upon the exercise of stock options outstanding under
  our stock option plans, with a weighted average exercise price of $2.88 per
  share;



- - 2,979,645 shares reserved for issuance under our 1999 Stock Incentive Plan;



- - 1,636,020 shares issuable upon exercise of outstanding warrants with a
  weighted average exercise price of $3.90 per share; and



- - 150,000 shares reserved for issuance under our 1999 Employee Stock Purchase
  Plan.


Please see "Management--Director Compensation," "--Stock Option Plans,"
"--Employee Stock Purchase Plan," "Certain Transactions" and notes 2 and 3 of
the notes to our financial statements.

                                       20
<PAGE>
                                    Dilution


Our pro forma net tangible book value at March 31, 1999 was approximately $15.6
million, or $1.90 per share of common stock. Pro forma net tangible book value
per share represents the amount of our total tangible assets reduced by the
amount of our total liabilities, divided by the number of shares of common stock
outstanding, assuming our sale of shares of common stock in the June 1999
transactions. After giving effect to our sale of 3,250,000 shares of common
stock in this offering at an assumed initial public offering price of $13.00 per
share and, after deducting estimated underwriting discounts and commissions and
estimated offering expenses payable by us, and application of the net proceeds
therefrom, our pro forma net tangible book value at March 31, 1999 would have
been approximately $54.1 million, or $4.74 per share. This represents an
immediate increase in pro forma net tangible book value of $2.84 per share to
our existing stockholders and an immediate dilution of $8.26 per share to new
investors purchasing shares of common stock in this offering. The following
table illustrates this per share dilution:



<TABLE>
<CAPTION>
                                                                                      --------------------
<S>                                                                                   <C>        <C>
Assumed initial public offering price per share.....................................             $   13.00
Pro forma net tangible book value per share at March 31, 1999.......................  $    1.90
Increase per share attributable to new investors....................................       2.84
                                                                                      ---------
Pro forma net tangible book value per share after this offering.....................                  4.74
                                                                                                 ---------
Dilution per share to new investors.................................................             $    8.26
                                                                                                 ---------
                                                                                                 ---------
</TABLE>


The following table sets forth, on a pro forma basis as of March 31, 1999, the
number of shares of common stock purchased from us, the total consideration paid
to us and the average price per share paid to us by existing stockholders and by
investors purchasing shares of common stock in this offering, based on an
assumed initial public offering price of $13.00 per share, before deducting
estimated underwriting discounts and commissions and estimated offering expenses
of this offering:


<TABLE>
<CAPTION>
                                                    --------------------------------------------------------------------
<S>                                                 <C>           <C>          <C>            <C>          <C>
                                                             Shares Purchased         Total Consideration
                                                    -------------------------  --------------------------  Average Price
                                                          Number     Percent          Amount     Percent     Per Share
                                                    ------------  -----------  -------------  -----------  -------------
Existing stockholders.............................     8,172,587        70.9%  $  24,616,585(1)       36.8%   $    3.01
New investors.....................................     3,250,000        29.1      42,250,000        63.2         13.00
                                                    ------------       -----   -------------       -----
  Total...........................................    11,422,587       100.0%  $  66,866,585       100.0%
                                                    ------------       -----   -------------       -----
                                                    ------------       -----   -------------       -----
</TABLE>


- ------------------------

(1)  Excludes the value of financial advisory services rendered by Wit Capital,
for which we issued 3,002 shares, in connection with our sale of common stock in
the June 1999 transactions.


The foregoing tables assume no exercise of stock options or warrants outstanding
as of March 31, 1999. Options to purchase 2,125,650 shares of common stock were
outstanding as of March 31, 1999 with a weighted average exercise price of $2.88
per share. Warrants to purchase 1,636,020 shares of common stock were
outstanding as of March 31, 1999 with a weighted average exercise price of $3.90
per share. To the extent these options and warrants are exercised, investors in
this offering will experience further dilution.


                                       21
<PAGE>
                            Selected Financial Data

The following selected financial data should be read together with the section
of this prospectus entitled "Management's Discussion and Analysis of Financial
Condition and Results of Operations," our financial statements and the related
notes and the other financial information included elsewhere in this prospectus.
The statement of operations data for the years ended March 31, 1997, 1998 and
1999 and the balance sheet data at March 31, 1998 and 1999 are derived from
audited financial statements included elsewhere in this prospectus. The
statement of operations data for the years ended March 31, 1995 and 1996 and the
balance sheet data at March 31, 1995, 1996 and 1997 are derived from audited
financial statements not included in this prospectus.


<TABLE>
<CAPTION>
                                                   ---------------------------------------------------------------
<S>                                                <C>          <C>          <C>          <C>          <C>
                                                                        Year Ended March 31,
                                                   ---------------------------------------------------------------
                                                          1995         1996         1997         1998         1999
                                                   -----------  -----------  -----------  -----------  -----------
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA
Statement of Operations Data:
Revenues:
  Online information sales.......................  $       215  $       649  $     1,192  $     2,696  $     6,764
  Advertising, sponsorships, e-commerce..........           --           71          514        1,182          961
  CD-ROM and print...............................        1,362        1,901        2,254        1,591        1,637
                                                   -----------  -----------  -----------  -----------  -----------
Total revenues...................................        1,577        2,621        3,960        5,469        9,362
  Provision for returns of print products........         (126)        (210)        (600)        (287)        (133)
                                                   -----------  -----------  -----------  -----------  -----------
Net revenues.....................................        1,451        2,411        3,360        5,182        9,229
  Cost of revenues...............................        1,192        1,461        2,129        3,035        5,002
                                                   -----------  -----------  -----------  -----------  -----------
Gross profit.....................................          259          950        1,231        2,147        4,227
Expenses:
  Product development............................           22          195          201          391          566
  Sales and marketing............................          372          427          865        1,501        2,184
  General and administrative.....................          447          594        1,038        2,125        3,402
  Non-cash compensation..........................           --           --           --           --          451
                                                   -----------  -----------  -----------  -----------  -----------
Total expenses...................................          841        1,216        2,104        4,017        6,603
                                                   -----------  -----------  -----------  -----------  -----------
Operating loss...................................         (582)        (266)        (873)      (1,870)      (2,376)
  Interest income................................           --            1            5          129          177
  Interest expense...............................          (31)         (52)         (76)         (47)         (56)
                                                   -----------  -----------  -----------  -----------  -----------
Net loss.........................................  $      (613) $      (317) $      (944) $    (1,788) $    (2,255)
                                                   -----------  -----------  -----------  -----------  -----------
                                                   -----------  -----------  -----------  -----------  -----------
Basic and diluted net loss per share.............  $     (0.25) $     (0.10) $     (0.25) $     (0.38) $     (0.41)
                                                   -----------  -----------  -----------  -----------  -----------
                                                   -----------  -----------  -----------  -----------  -----------
Shares used in computing basic and diluted net
  loss per share(1)..............................    2,384,715    3,295,936    3,676,707    4,719,038    5,464,092
</TABLE>


<TABLE>
<CAPTION>
                                                   ---------------------------------------------------------------
<S>                                                <C>          <C>          <C>          <C>          <C>
                                                                           As of March 31,
                                                   ---------------------------------------------------------------
                                                          1995         1996         1997         1998         1999
                                                   -----------  -----------  -----------  -----------  -----------
DOLLARS IN THOUSANDS
Balance Sheet Data:
Cash and cash equivalents........................  $        26  $        41  $       579  $     3,860  $     7,814
Total assets.....................................          482        1,000        1,583        5,772       10,076
Working capital..................................         (397)         (18)         162        3,427        5,705
Long-term debt and capital lease obligations,
  less current portion...........................           --           --           79          172          168
Total stockholders' equity (deficit).............         (319)          73          606        3,995        6,760
</TABLE>

- ------------------------

(1)  See note 1 of the notes to our financial statements for the determination
of shares used in computing basic and diluted net loss per share.

                                       22
<PAGE>
                           Forward-looking Statements

This prospectus contains forward-looking statements that involve substantial
risks and uncertainties. You can identify these statements by forward-looking
words such as "may," "will," "expect," "intend," "anticipate," "believe,"
"estimate" and "continue" or similar words. You should read statements that
contain these words carefully because they discuss our future expectations,
contain projections of our future results of operations or of our financial
condition or state other forward-looking information. We believe that it is
important to communicate our future expectations to our investors. However,
there may be events in the future that we are not able to accurately predict or
control. The factors listed in the sections captioned "Risk Factors" and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations," as well as any cautionary language in this prospectus, provide
examples of risks, uncertainties and events that may cause our actual results to
differ materially from the expectations we describe in our forward- looking
statements. Before you invest in our common stock, you should be aware that the
occurrence of the events described in the "Risk Factors" section and the
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" section and elsewhere in this prospectus could have a material
adverse effect on our business, operating results and financial condition.

                                       23
<PAGE>
                    Management's Discussion and Analysis of
                 Financial Condition and Results of Operations

THE FOLLOWING DISCUSSION AND ANALYSIS SHOULD BE READ IN CONJUNCTION WITH OUR
FINANCIAL STATEMENTS AND THE RELATED NOTES APPEARING ELSEWHERE IN THIS
PROSPECTUS.

Overview


Hoover's is a Internet provider of company and industry information designed to
meet the diverse needs of business organizations, businesspeople and investment
professionals worldwide. We were incorporated in 1990 as The Reference Press,
Inc. and our staff of writers and editors created and published reference and
trade books containing our proprietary information on companies and industries.
Recognizing that our company and industry profiles would be important resources
for online and emerging Internet users, we licensed our database for
distribution on America Online in 1993 and launched Hoover's Online in 1995. As
the Internet has become widely accepted, we have shifted our focus from
publishing our information in traditional print media to providing high-quality,
low-cost business information via the Internet. Our proprietary database now
contains information on 45 industries and approximately 14,000 public and
private enterprises worldwide.



Revenues from online sources have increased at a compound annual growth rate of
145% since 1995 and have grown from 14% of total revenues in 1995 to 83%
currently. For the quarter ended March 31, 1999, Hoover's Online attracted
approximately two million unique visitors, who accounted for over 30 million
page views. As of March 31, 1999, we had over 29,000 individual subscribers
which pay on an individual basis and we had over 1,300 enterprise accounts,
which we estimate represented over 70,000 seats which are paid for on an
enterprise or company basis, rather than an individual basis.


Hoover's Online is being expanded to provide additional business-oriented
content, tools and features. We intend to add resource centers for performing
mission-oriented tasks in areas such as professional development, career
planning, personal finance and business travel. During our expansion, we plan to
substantially increase our marketing and promotional efforts, using both online
and traditional media to increase brand awareness and introduce new customers to
Hoover's Online.

Our revenues are derived from:

- - online information sales, consisting of individual and enterprise
  subscriptions and licenses of our editorial content;

- - advertising, sponsorship and e-commerce; and

- - sales of our company information in CD-ROM and print.

Online information sales

SUBSCRIPTIONS.  Approximately half of our revenues were generated from
individual and enterprise subscriptions. Individual subscriptions are currently
sold directly on our Web site for $14.95 per month or $109.95 per year. All of
our individual subscribers pay by credit card, and individual subscriptions are
automatically renewed at the end of each month or annual period, unless
cancelled. We also offer annual enterprise subscriptions ranging from $1,500 to
$30,000 per year, based on the number of users within the enterprise. We
recognize subscription revenues on a monthly basis, and we record annual
individual and enterprise subscriptions as deferred revenues, which are
amortized into revenues over the term of the subscription.


LICENSES.  We also derive significant revenues by licensing portions of our
database for re-distribution through customized data feeds to online services
such as Bloomberg, Dow Jones, LEXIS-NEXIS, Microsoft Network, OneSource, as well
as Reuters, who were our six largest licensees based on revenues in fiscal 1999,
and represented 21% of our online information sales in fiscal 1999 as well as
licenses to Web sites. As an extension of our enterprise subscriptions, we
license information directly to corporate intranets or extranets such as
Andersen Worldwide's KnowledgeSpace.com. Our licensing fees vary depending on
factors such as the number of


                                       24
<PAGE>
users and the amount of proprietary content licensed. Licensing agreements may
be structured as fixed monthly fees or negotiated revenue sharing. Licenses to
corporate intranets start at $36,000 per year. Revenues are recognized ratably
over the contract period.

Advertising, sponsorships and e-commerce

ADVERTISING.  We derive revenues from the sale of banner and button
advertisements on our Web site. These advertisements may be displayed on a run
of site basis or may be targeted to a particular audience. These are generally
sold under short-term contracts and priced based on a price per thousand
impressions. An impression occurs anytime an advertisement on our Web site
appears on a page being viewed. We measure impressions internally and with
third-party services using the Internet Advertising Bureau's standards for
measurement. Our pricing per thousand impressions varies depending on the length
of the contract and the position of the advertisement on the Web site. Revenues
are recognized as the impressions are delivered.

SPONSORSHIPS.  We derive revenues from the sale of sponsorships to advertisers
who request fixed placement on our Web site. Sponsorships integrate an
advertiser's message with Hoover's Online content in a number of creative,
contextual ways. Sponsorships may be ongoing or tailored to specific events.
Sponsorships are generally priced as a fixed monthly fee depending on the
placement on the Web site and may include a guaranteed number of impressions.
Revenues are generally recognized ratably over the contract period, provided
that no significant obligations remain.

E-COMMERCE.  We derive e-commerce revenues from advertisers who pay either a fee
per transaction or a percentage of sales generated directly from their
advertisement on our Web site. In addition, we receive a share of revenues from
sales of the pay-per-view products provided by our content providers.

We also offer arrangements that include advertising, sponsorships and e-commerce
components. For example, our agreement with one customer provides for a fixed
monthly placement fee, payments to us for new customers sent to the customer's
Web site and a share of their Web sales generated by direct links from our Web
site.

CD-ROM and print sales

We sell CD-ROMs and print products containing company information. We recognize
these revenues when the goods are shipped. For our sale of CD-ROMs and print
products, we provide an allowance for returns when the products are shipped. In
September 1997, we discontinued producing new books suitable for distribution
through bookstores. We expect to continue to produce and sell CD-ROMs and print
products to non-bookstore distributors and to consumers for at least the next
two years. However, we expect revenues from these products to decline as a
percentage of our total revenues.

Costs and expenses


Our cost of revenues include editorial personnel costs, expenses associated with
licensing of third-party content, direct expenses associated with our Web site,
such as hosting, and other service fees and commissions paid to advertising
agencies. Our product development expenses include technology personnel costs
and related consulting fees. Sales and marketing expense includes sales and
marketing personnel costs, including commissions, as well as all marketing,
advertising and promotional expenses. General and administrative expenses
consist of compensation for administrative and executive staff, which we
consider to be finance, project management, office network, and human resource
personnel, as well as fees for professional services, travel, depreciation and
general office expenses.


During the fourth quarter of fiscal 1999, we recorded deferred compensation of
$3.2 million in connection with the grant of stock options to employees. The
exercise prices of each grant were determined by the board of directors based on
a variety of factors relevant at the time of each grant, including prices paid
in private transactions among stockholders. The $3.2 million represents the
difference between the deemed value of the

                                       25
<PAGE>
common stock at the date of the grant, for accounting purposes, and the exercise
price of the related options. The deferred compensation will result in non-cash
compensation expense over the four year vesting period of these options.
Non-cash compensation for the quarter ended March 31, 1999 was approximately
$451,000.

Losses

We have incurred significant losses since our inception, including a net loss of
$2.3 million for the fiscal year ended March 31, 1999 and a net loss of $1.8
million for the year ended March 31, 1998. Our accumulated deficit at March 31,
1999 was $8.5 million. We expect to continue to incur significant operating
expenses to expand and enhance our content and services and to significantly
increase our marketing efforts. As a result, we will need to generate
substantial revenue increases to achieve profitability, which may not occur.

Results of Operations

The following table sets forth, for the periods illustrated, certain statement
of operations data expressed as a percentage of total revenues:

<TABLE>
<CAPTION>
                                                                                   -------------------------------
<S>                                                                                <C>        <C>        <C>
                                                                                        Year Ended March 31,
                                                                                   -------------------------------
                                                                                        1997       1998       1999
                                                                                   ---------  ---------  ---------
Revenues:
  Online information sales.......................................................         30%        49%        72%
  Advertising, sponsorships, e-commerce..........................................         13         22         10
  CD-ROM and print...............................................................         57         29         18
                                                                                   ---------  ---------  ---------
Total revenues...................................................................        100        100        100
  Provision for returns of print products........................................        (15)        (5)        (1)
                                                                                   ---------  ---------  ---------
Net revenues.....................................................................         85         95         99
  Cost of revenues...............................................................         54         55         53
                                                                                   ---------  ---------  ---------
Gross profit.....................................................................         31         39         45
Expenses:
  Product development............................................................          5          7          6
  Sales and marketing............................................................         22         27         23
  General and administrative.....................................................         26         39         36
  Non-cash compensation..........................................................         --         --          5
                                                                                   ---------  ---------  ---------
Total expenses...................................................................         53         73         70
                                                                                   ---------  ---------  ---------
Operating loss...................................................................        (22)       (34)       (25)
Interest income..................................................................         --          2          2
Interest expense.................................................................         (2)        (1)        (1)
                                                                                   ---------  ---------  ---------
Net loss.........................................................................        (24)       (33)       (24)
                                                                                   ---------  ---------  ---------
                                                                                   ---------  ---------  ---------
</TABLE>

FISCAL YEAR ENDED MARCH 31, 1999 COMPARED TO FISCAL YEAR ENDED MARCH 31, 1998

REVENUES.  Total revenues for fiscal 1999 increased 71% to $9.4 million from
$5.5 million in fiscal 1998.

Our online information sales provided the most growth, increasing 151% to $6.8
million in fiscal 1999 from $2.7 million in fiscal 1998. Revenues from
individual subscribers increased due to the increase in the ending number of
subscribers and the effects of a full year of revenues related to the previous
year's growth in subscriber count. The growth in the number of new subscribers
was a result of increased traffic to our Web site with page views increasing to
over 11 million per month by March 1999 from six million per month in March
1998. Revenues from enterprise subscriptions for fiscal 1999 increased
significantly from fiscal 1998 due to the increase in the number of enterprise
accounts. Sales leads provided by the additional traffic to our Web site and

                                       26
<PAGE>
our increased number of salespeople contributed to the increase in new accounts.
As of March 31, 1999, we had over 29,000 individual subscribers and over 1,300
enterprise accounts, compared to 17,000 individual subscribers and 468
enterprise accounts as of March 31, 1998. Licensing revenues for fiscal 1999
also increased from fiscal 1998 due to higher royalty payments from licensees.
Royalty payments are based on usage of Hoover's content or other revenue sharing
arrangements.

During fiscal 1999, advertising, sponsorships and e-commerce revenues were lower
than fiscal 1998 by 19%. In fiscal 1998 we had an agreement with Infoseek which
gave Infoseek exclusive rights to sell advertising on our Web site. Beginning in
April 1997, Infoseek was required to pay us minimum payments to the extent that
its sales of our advertising did not meet or exceed agreed upon minimum
advertising levels. During fiscal 1998, Infoseek paid us $686,000 under the
minimum payment provisions of the agreement. Infoseek's exclusive rights to sell
our advertising were terminated as of October 1, 1997 at which time we began to
build an internal advertising sales force. During fiscal 1999 we did not receive
minimum payments from Infoseek.

Revenues from CD-ROM and print products for fiscal 1999 increased 3% from fiscal
1998, due to a higher volume of products shipped. Substantially all of our
provision for returns of print products relates to trade books shipped to
bookstores. The provision for returns declined in fiscal 1999 as a percentage of
CD-ROM and print revenues as a result of our decision in September 1997 to
discontinue producing new books suitable for distribution through bookstores.


COST OF REVENUES.  Cost of revenues for fiscal 1999 increased 65% to $5.0
million from $3.0 million in fiscal 1998. As a percentage of revenues, fiscal
1999 costs were slightly lower than fiscal 1998. The increase in cost of
revenues was primarily due to a $1.5 million, or 80%, increase in compensation
for existing and new editorial personnel, and a $287,000, or 149%, increase in
expenses associated with third-party content. In fiscal 1999, we added ten
full-time editorial personnel, including our Vice President, Editor-in-Chief,
and used over 20 temporary writers, editors and support staff to add and enhance
company and industry information. The increase in third-party content expenses
related to additional content provided to our Web site and higher costs
associated with existing content.


PRODUCT DEVELOPMENT.  Product development expenses for fiscal 1999 increased 45%
to $566,000 from $391,000 in fiscal 1998. This increase was due to additional
programmers, analysts, and amounts paid to outside consultants. We increased our
personnel and consulting costs in order to plan and implement technology
upgrades which are currently in progress.

SALES AND MARKETING.  Sales and marketing expenses for fiscal 1999 increased 46%
to $2.2 million from $1.5 million in fiscal 1998. The increase in sales and
marketing expenses was due primarily to an increase in the number of enterprise
sales representatives and an increase in the number of marketing and business
development personnel.


GENERAL AND ADMINISTRATIVE.  General and administrative expenses for fiscal 1999
increased 60% to $3.4 million from $2.1 million in fiscal 1998. The increase was
primarily due to a $457,000, or 96%, increase in fees for professional services
and travel and a $452,000, or 57%, increase in salaries of existing executive
and administrative staff as well as the addition of administrative, finance,
project management and human resource personnel. General office expenses
increased $228,000, or 39%, due to facility expansion as well as increases in
credit card processing fees on individual subscription payments. Depreciation
increased $141,000, or 52%, due to an increase in capital expenditures.



INTEREST INCOME AND EXPENSE.  Interest income for fiscal 1999 increased 37% to
$177,000 from $129,000 in fiscal 1998. The increase was due to our increased
cash position for fiscal 1999 which was primarily due to the $4.5 million in
proceeds received upon the sale of our equity securities to Media General in
September 1997. Interest expense of $56,000 in fiscal 1999 increased from
$47,000 in fiscal 1998 primarily from our increased bank debt and capital leases
used to finance equipment purchases.


                                       27
<PAGE>
TAXES.  We have incurred significant operating losses for all periods from
inception (February 1990) through March 31, 1999. We have recorded a valuation
allowance for 100% of our net deferred tax assets because our historical
operating results indicate it is more likely than not that the net deferred tax
assets will not be realized because of uncertainties regarding utilization of
net operating loss carryforwards during the carryforward period.

FISCAL YEAR ENDED MARCH 31, 1998 COMPARED TO FISCAL YEAR ENDED MARCH 31, 1997

REVENUES.  Total revenues for fiscal 1998 increased 38% to $5.5 million from
$4.0 million in fiscal 1997.

Our online information sales provided the most growth, increasing 126% to $2.7
million from $1.2 million. Revenues from individual subscribers increased due to
an increase in the number of subscribers and an increase in our subscription
prices. The growth in the number of new subscribers was a result of increased
traffic to Hoover's Online. Our number of individual subscribers and our number
of enterprise accounts increased significantly during fiscal 1998. Revenues from
enterprise subscriptions for fiscal 1998 increased significantly from fiscal
1997 as we formally organized an enterprise sales force and established our
product pricing strategy for enterprise sales. Licensing revenues for fiscal
1998 increased from fiscal 1997 due to increased royalty payments from existing
licensees.

Advertising revenues for fiscal 1998 increased 130% to $1.2 million from
$514,000 in fiscal 1997. In 1998, we had an agreement with Infoseek which gave
them exclusive rights to sell advertising on our Web site and required Infoseek
to pay us minimum monthly payments. During fiscal 1998, Infoseek paid us
$678,000 under the minimum payment provision of the agreement.


Revenues from CD-ROM and print products for fiscal 1998 decreased 29% to $1.6
million from $2.2 million in fiscal 1997. This decrease was a direct result of
our decrease in trade books sold in bookstores. Beginning in September 1997, we
discontinued producing new books suitable for distribution through bookstores,
and our trade sales dropped dramatically. Our decision to cease this line of
business was the result of a high product return rate and low margin on the sale
of these products. The discontinuation of new trade titles led to a decrease in
our provision for returns of print products in absolute terms as well as a
percentage of CD-ROM and print revenue.


COST OF REVENUES.  Cost of revenues for fiscal 1998 increased 43% to $3.0
million from $2.1 million in fiscal 1997. This increase was due primarily to a
$1.0 million, or 118%, increase in compensation for editorial personnel from
fiscal 1997 due to the addition of over 50 full-time editorial personnel, which
was partially offset by a $220,000, or 28%, decrease in costs associated with
print products.

PRODUCT DEVELOPMENT.  Product development expenses for fiscal 1998 increased 95%
to $391,000 from $201,000 in fiscal 1997. This increase was due to increased
headcount as well as design and programming fees for Hoover's Online
enhancements.

SALES AND MARKETING.  Sales and marketing expenses for fiscal 1998 increased 74%
to $1.5 million from $865,000 in fiscal 1997. The increase in sales and
marketing expenses was due primarily to an increase in the number of enterprise
sales representatives and an increase in the number of marketing and business
development personnel.

GENERAL AND ADMINISTRATIVE.  General and administrative expenses for fiscal 1998
increased 105% to $2.1 million from $1.0 million in fiscal 1997. Compensation
for administrative and executive staff increased $346,000, or 77%, due primarily
to the hiring of our Chief Operating Officer, Director of Human Resources and
other administrative positions as well as salary increases. Fees for
professional services and travel increased $178,000, or 60%, due to increased
travel and increased use of outside professionals. Depreciation increased
$183,000, or 203%, due to an increase in our depreciable assets, primarily due
to the purchase of new computers and software. General office expenses increased
$380,000, or 189%, due to facility expansion, higher overall headcount as well
as increases in credit card processing fees on individual subscription payments.


INTEREST INCOME AND EXPENSE.  Interest income for fiscal 1998 was $129,000
compared to interest income in fiscal 1997 of $5,000. Interest income was
attributable to the net proceeds we received from the issuance of equity
securities in 1997. Interest expense of $47,000 arose primarily from our bank
debt and capital leases used to finance equipment purchases. Interest expense in
fiscal 1998 was lower than fiscal 1997 due to lower amounts of short term debt
over the year.


                                       28
<PAGE>
Quarterly Results of Operations

The following table sets forth certain unaudited statements of operations data
for the eight quarters ended March 31, 1999, as well as the percentage of net
revenues represented by each item. These data have been derived from unaudited
interim financial statements prepared on the same basis as the audited financial
statements contained in this prospectus and, in the opinion of management,
include all adjustments, consisting only of normal recurring adjustments,
considered necessary for a fair presentation of such information when read in
conjunction with the financial statements and related notes appearing elsewhere
in this prospectus. These unaudited interim financial statements are not
necessarily indicative of future operating results.
<TABLE>
<CAPTION>
                                                          ---------------------------------------------------------------
<S>                                                       <C>          <C>          <C>          <C>          <C>
                                                                                   Quarter Ended
                                                          ---------------------------------------------------------------
                                                            June 30,    Sept. 30,     Dec. 31,     Mar. 31,     June 30,
                                                                1997         1997         1997         1998         1998
                                                          -----------  -----------  -----------  -----------  -----------
DOLLARS IN THOUSANDS
Statement of Operations Data:
Revenues:
  Online information sales..............................   $     378    $     500    $     713    $   1,105    $   1,228
  Advertising, sponsorships, e-commerce.................          55           38          239          172          199
  Advertising representation contract with related
   party................................................         186          275          150           67           --
  CD-ROM and print......................................         431          394          249          517          432
                                                          -----------  -----------  -----------  -----------  -----------
Total revenues..........................................       1,050        1,207        1,351        1,861        1,859
  Provision for returns of print products...............         (65)        (114)         (63)         (46)         (29)
                                                          -----------  -----------  -----------  -----------  -----------
Net revenues............................................         985        1,093        1,288        1,815        1,830
  Cost of revenues......................................         545          633          848        1,009        1,198
                                                          -----------  -----------  -----------  -----------  -----------
Gross profit............................................         440          460          440          806          632
Expenses:
  Product development...................................          99          106          111           75           90
  Sales & marketing.....................................         235          284          424          558          526
  General and administrative............................         353          447          580          745          769
  Non-cash compensation.................................          --           --           --           --           --
                                                          -----------  -----------  -----------  -----------  -----------
Total expenses..........................................         687          837        1,115        1,378        1,385
                                                          -----------  -----------  -----------  -----------  -----------
Operating loss..........................................        (247)        (377)        (675)        (572)        (753)
  Interest income.......................................           3           16           59           51           44
  Interest expense......................................         (13)         (13)         (10)         (10)          (9)
                                                          -----------  -----------  -----------  -----------  -----------
Net loss................................................   $    (257)   $    (374)   $    (626)   $    (531)   $    (718)
                                                          -----------  -----------  -----------  -----------  -----------
Income (loss) before non-cash compensation..............   $    (257)   $    (374)   $    (626)   $    (531)   $    (718)
                                                          -----------  -----------  -----------  -----------  -----------
                                                          -----------  -----------  -----------  -----------  -----------
As a Percentage of Total Revenues:
Revenues:
  Online information sales..............................          36%          41%          53%          59%          66%
  Advertising, sponsorships, e-commerce.................          23           26           29           13           11
  Advertising representation contract with related
   party................................................          17           23           11            3           --
  CD-ROM and print......................................          41           33           18           28           23
                                                          -----------  -----------  -----------  -----------  -----------
Total revenues..........................................         100          100          100          100          100
  Provision for returns of print products...............          (6)          (9)          (5)          (2)          (2)
                                                          -----------  -----------  -----------  -----------  -----------
Net revenues............................................          94           91           95           98           98
  Cost of revenues......................................          52           52           63           54           64
                                                          -----------  -----------  -----------  -----------  -----------
Gross profit............................................          42           38           33           43           34
Expenses:
  Product development...................................           9            9            8            4            5
  Sales and marketing...................................          22           24           31           30           28
  General and administrative............................          34           37           43           40           41
  Non-cash compensation.................................          --           --           --           --           --
                                                          -----------  -----------  -----------  -----------  -----------
Total expenses..........................................          65           69           83           74           75
                                                          -----------  -----------  -----------  -----------  -----------
Operating loss..........................................         (24)         (31)         (50)         (31)         (41)
  Interest income.......................................          --            1            4            3            2
  Interest expense......................................          (1)          (1)          (1)          (1)          --
                                                          -----------  -----------  -----------  -----------  -----------
Net loss................................................         (24 )%        (31 )%        (46 )%        (29 )%        (39)%
                                                          -----------  -----------  -----------  -----------  -----------
                                                          -----------  -----------  -----------  -----------  -----------
Income (loss) before non-cash compensation..............         (24 )%        (31 )%        (46 )%        (29 )%        (39)%
                                                          -----------  -----------  -----------  -----------  -----------
                                                          -----------  -----------  -----------  -----------  -----------

<CAPTION>

<S>                                                       <C>          <C>          <C>

                                                           Sept. 30,     Dec. 31,     Mar. 31,
                                                                1998         1998         1999
                                                          -----------  -----------  -----------
DOLLARS IN THOUSANDS
Statement of Operations Data:
Revenues:
  Online information sales..............................   $   1,586    $   1,714    $   2,236
  Advertising, sponsorships, e-commerce.................         184          262          316
  Advertising representation contract with related
   party................................................          --           --           --
  CD-ROM and print......................................         290          332          583
                                                          -----------  -----------  -----------
Total revenues..........................................       2,060        2,308        3,135
  Provision for returns of print products...............         (45)         (36)         (23)
                                                          -----------  -----------  -----------
Net revenues............................................       2,015        2,272        3,112
  Cost of revenues......................................       1,368        1,159        1,277
                                                          -----------  -----------  -----------
Gross profit............................................         647        1,113        1,835
Expenses:
  Product development...................................         124          141          211
  Sales & marketing.....................................         526          554          578
  General and administrative............................         928          726          979
  Non-cash compensation.................................          --           --          451
                                                          -----------  -----------  -----------
Total expenses..........................................       1,578        1,421        2,219
                                                          -----------  -----------  -----------
Operating loss..........................................        (931)        (308)        (384)
  Interest income.......................................          42           40           51
  Interest expense......................................         (15)         (18)         (14)
                                                          -----------  -----------  -----------
Net loss................................................   $    (904)   $    (286)   $    (347)
                                                          -----------  -----------  -----------
Income (loss) before non-cash compensation..............   $    (904)   $    (286)   $     104
                                                          -----------  -----------  -----------
                                                          -----------  -----------  -----------
As a Percentage of Total Revenues:
Revenues:
  Online information sales..............................          77%          75%          71%
  Advertising, sponsorships, e-commerce.................           9           11           10
  Advertising representation contract with related
   party................................................          --           --           --
  CD-ROM and print......................................          14           14           19
                                                          -----------  -----------  -----------
Total revenues..........................................         100          100          100
  Provision for returns of print products...............          (2)          (2)          (1)
                                                          -----------  -----------  -----------
Net revenues............................................          98           98           99
  Cost of revenues......................................          66           50           41
                                                          -----------  -----------  -----------
Gross profit............................................          31           48           59
Expenses:
  Product development...................................           6            6            7
  Sales and marketing...................................          26           24           18
  General and administrative............................          45           32           31
  Non-cash compensation.................................          --           --           14
                                                          -----------  -----------  -----------
Total expenses..........................................          77           62           71
                                                          -----------  -----------  -----------
Operating loss..........................................         (45)         (13)          12
  Interest income.......................................           2            2            2
  Interest expense......................................          (1)          (1)          (1)
                                                          -----------  -----------  -----------
Net loss................................................         (44 )%        (12 )%        (11 )%
                                                          -----------  -----------  -----------
                                                          -----------  -----------  -----------
Income (loss) before non-cash compensation..............         (44 )%        (12 )%          3 %
                                                          -----------  -----------  -----------
                                                          -----------  -----------  -----------
</TABLE>

                                       29
<PAGE>
Our total revenues have generally increased each quarter during the eight fiscal
quarters ending March 31, 1999. Online information sales increased to $2.2
million in the fourth quarter of fiscal 1999 from $378,000 in the quarter ended
June 30, 1997. Steady increases each quarter were due to growth in the number of
our individual and enterprise subscribers.

Advertising revenues are affected by the industry's seasonality, with the most
advertising sold in the second and fourth calendar quarters of the year. During
the quarters ended June 30, September 30, and December 31, 1997, we utilized a
third-party sales agent, Infoseek, for the sale of our advertising. Infoseek's
actual advertising sales were significantly lower than the contractually
mandated minimum payments which were received and recorded as revenue during
these quarters. Although the minimum requirements were terminated as of December
31, 1997, we recognized a final amount of $67,000 in the quarter ended March 31,
1998. In October 1997, we began our transition to build our in-house advertising
sales force. We have experienced growth in advertising in each of the four
quarters beginning with the quarter ended June 30, 1998.

CD-ROM and print product sales fluctuate due to the publication dates for our
products. Most titles are updated annually between December and March.
Back-orders and standing orders for new editions create back-logs and therefore
the largest shipments occur during the month the new editions are printed.

Provision for return of print products has gradually decreased over the eight
quarters as we reduced our level of sales to bookstores. After September 1997,
we no longer created new print products for sale into the bookstore industry.

Cost of revenues has grown steadily as we have expanded our editorial
operations. Due to the high number of December year-end companies in our company
and industry database, we employ additional temporary employees each year from
April through September to update the database. In addition, we increased the
number of companies and industries we covered by over 25% during this same
period in 1998. This resulted in a 14% increase in costs of revenues for the
quarter ended September 30, 1998 as compared to the previous quarter. Cost of
revenues in the quarter ended December of 1998 was lower than previous quarters
due to a lower number of temporary personnel. We expect to use temporary
personnel each year during this time period for updating, but do not expect to
see as much fluctuation.

Product development expenses have fluctuated due to consulting and professional
fees paid to outside consultants, designers and programmers. During October of
1997, we made significant changes to Hoover's Online, adding new designs,
features and content. These changes resulted in higher spending levels during
this time period. We also added new features and content in September 1998. We
hired our Vice President, Technology in October 1998 and began to increase our
internal staff of programmers and analysts. We utilized significant third party
systems analysis during the quarter ended March 31, 1999 to support new database
software and hardware systems.

Sales and marketing expenses have increased as we have added new personnel in
sales, marketing, and customer service. Promotional expenses, including
advertising and trade shows have gradually increased and are expected to
significantly increase as part of our new campaigns to increase brand awareness
and increase traffic to the Web site.

General and administrative expenses have generally increased each quarter from
the quarter ended June 30, 1998 through the quarter ended September 30, 1998.
This was due to increases in office and occupancy related to our temporary
growth in editorial staff. General and administrative personnel expenses have
increased, especially since the third quarter of 1998, as we increased our
executive and administrative personnel and invested in our financial, business
and operating infrastructure.

Our quarterly operating results may fluctuate significantly in the future as a
result of many factors, including:

- - the timing of marketing expenditures;

                                       30
<PAGE>
- - the traffic on our Web site;

- - the demand for individual and enterprise subscriptions;

- - the demand for advertising and sponsorships on our Web site;

- - the demand for services or products that are sold on or through our Web site;
  and

- - seasonality.

As a result, we believe that quarter-to-quarter comparisons of our operating
results cannot be relied upon as indicators of future performance.

Liquidity and Capital Resources

Since inception, we have financed our activities primarily through net cash
proceeds from private placements of equity securities as well as exercises of
options and warrants. Total cash invested since inception was $15.0 million
through March 31, 1999. Investments by Media General and other stockholders
during September 1997 significantly increased our cash resources. In February
and March of 1999, stockholders exercised warrants increasing our cash by $4.3
million.

We used $2,550 net cash in operating activities in fiscal 1999 compared to $1.0
million in fiscal 1998. Net cash used in operating activities resulted from net
operating losses and increases in accounts receivable, partially offset by
increases in deferred revenues, accrued expenses and accounts payable.

We used $789,000 net cash in investing activities in fiscal 1999 compared to
$585,000 in fiscal 1998. Net cash used in investing activities was primarily
related to purchases of computer and network equipment, as well as leasehold
improvements.

We obtained cash from financing activities of $4.7 million in fiscal 1999 and
$4.9 million in fiscal 1998, primarily through private placements of equity
securities. In addition, in 1997 and 1998, we utilized revolving credit lines
and loans from stockholders secured by accounts receivable and computer
equipment to fund operations.


On June 11, 1999, we sold 206,044 shares of common stock to NBC for $1.5
million. We also entered into a strategic agreement with NBC to license a
portion of our content for distribution and marketing by NBC, CNBC and CNBC.com.
We plan to record deferred costs of approximately $1 million dollars in
connection with this transaction. This amount will be amortized over the period
covered by the strategic agreement. Also on June 11, 1999, we sold an aggregate
of 1,022,727 shares of common stock to Knowledge Net Holdings, L.L.C., an
indirect subsidiary of Knowledge Universe, L.L.C. and to Nextera Enterprises,
Inc., a company controlled by Knowledge Universe, for $7.4 million. This
transaction will be recorded as a $7.4 million addition to equity. Knowledge Net
Holdings has committed to purchase $2.0 million of services from Hoover's in the
future, beginning in October 1999 which may include advertising on our Web site,
sponsorship of feature or content areas of our Web site, licensing of our
company or industry information and/or enterprise subscriptions.


As of March 31, 1999, we had $7.8 million of cash and cash equivalents. Our
principal commitments at March 31, 1999 consisted of obligations under bank
obligations and capital leases. On a pro forma basis to reflect our receipt of
the gross proceeds from our sale of common stock in the June 1999 transactions,
we had cash and cash equivalents as of March 31, 1999 of $16.7 million.


At March 31, 1999, we had a $550,000 term loan which matures on December 31,
2000, a $200,000 term loan which matures on January 12, 2000 and a $150,000
revolving line of credit with a bank effective through March 31, 1999 but
expired immediately thereafter. The term loans bear interest at prime plus 1.50%
and the revolving line of credit bears interest at prime plus 1.25%. At March
31, 1999 and 1998, we had no borrowings outstanding under the line of credit,
and $447,628 and $237,500, respectively, outstanding under the term loans.


                                       31
<PAGE>
We may in the future pursue additional acquisitions of businesses, products and
technologies, or enter into joint venture arrangements, that could complement or
expand our business. Any material acquisition or joint venture could result in a
decrease to our working capital, depending on the amount, timing and nature of
the consideration to be paid.


We believe that the net proceeds of this offering, together with our existing
cash and cash equivalents, will be sufficient to meet our anticipated cash
requirements for working capital and capital expenditures for at least the next
12 months. Beyond the next twelve months, our significant commitments consist of
repayment of an $550,000 term loan and lease commitments for facilities,
telephone and computer equipment. We also intend to increase marketing
activities. Although we currently expect to meet the cash requirements of such
commitments, expenditures and ongoing operating expenses from working capital,
in order to meet our long term liquidity needs, we may need to raise additional
funds, seek an additional credit facility or seek other financing arrangements.


Year 2000 Readiness Disclosure

Many existing computer programs use only two digits to identify a year. These
programs were designed and developed without addressing the impact of the
upcoming change in the century. If not corrected, many computer software
applications could fail or create erroneous results by, at or beyond the year
2000. We use software, computer technology and other services internally
developed and provided by third-party vendors that may fail due to the year
2000. We are dependent on telecommunications vendors to maintain our network. In
addition, we are dependent on financial and other information provided
electronically by our vendors and partners, as well as general research
information obtained electronically. We are also dependent on financial
institutions involved in the processing of our customer's credit card payments
for subscriptions and other products and a third party that hosts our servers.

Over the last year we have planned and implemented a year 2000 compliance
project to assess the readiness of internally-developed and third-party
software, content, and business systems.

We have substantially completed a year 2000 compliance review of our internally
developed proprietary software. This review has included testing to determine
how our systems will function at and beyond the year 2000. We expect to complete
these tests during the summer of 1999. Since inception, we have internally
developed substantially all of the systems for the operation of our Web site.
These systems include the software used to provide our Web site's search,
customer interaction, and transaction-processing and distribution functions, as
well as monitoring and back up capabilities. Based on our assessment to date, we
believe that our internally developed proprietary software is year 2000
compliant.

We have completed a year 2000 compliance review of our content publishing system
and our significant content partners, such as Media General Financial Services.
Based on our assessment of their data and our publishing processes, we believe
that our internally-developed database and the data provided to us from third
parties is year 2000 compliant.


We are currently assessing the year 2000 readiness of our third-party supplied
software, hosting service, computer technology and other services, which include
software for use in our accounting, database and security systems. The failure
of such software or systems to be year 2000 compliant could have a material
impact on our corporate accounting functions and the operation of our Web site.
We are dependent on these third-party suppliers to correct any year 2000
compliance problems, which exposes us to certain risks. As part of the
assessment of the year 2000 compliance of these systems, we have sought
assurances from these vendors that their software, computer technology and other
services are year 2000 compliant. We expect this assessment process to be
completed during the summer of 1999. Based on the results of this assessment, we
will develop and implement, if necessary, a remediation plan with respect to
third-party software, third-party vendors and computer technology and services
that may fail to be year 2000 compliant. We expect to complete any required


                                       32
<PAGE>
remediation during the summer of 1999. At this time, the expenses associated
with this assessment and potential remediation plan that may be incurred in the
future cannot be determined; therefore, we have not developed a budget for these
expenses. The failure of our software and computer systems and of our third-
party suppliers to be year 2000 compliant would have a material adverse effect
on us.

We have completed an initial assessment of our Web sites' hardware and software
to determine year 2000 compliance. All software and systems were categorized as
either compliant or non-compliant. We assessed each non-compliant issue to
determine how to correct for year 2000 readiness. Non-compliant software and
systems have been or are expected to be corrected by the installation of a patch
or the purchase and implementation of new software or equipment during the
summer of 1999.

The year 2000 readiness of the general infrastructure necessary to support our
operations is difficult to assess. For instance, we depend on the integrity and
stability of the Internet to provide our services. We also depend on the year
2000 compliance of the computer systems and financial services used by consumers
and businesses. Thus, the infrastructure necessary to support our operations
consists of a network of computers and telecommunications systems located
throughout the world and operated by numerous unrelated entities and
individuals, none of which has the ability to control or manage the year 2000
issues that may impact the entire infrastructure. Our ability to assess the
reliability of this infrastructure is limited and relies solely on generally
available news reports, surveys, and comparable industry data. A significant
disruption in the ability of consumers to reliably access the Internet or
portions of it or to use their credit cards would have an adverse effect on
demand for our services and would have a material adverse effect on us.

We have funded our year 2000 assessment activities from available working
capital and have not separately accounted for these costs in the past. These
costs have not been material to date.

At this time, we have not yet developed a contingency plan to address situations
that may result if we or our vendors are unable to achieve year 2000 compliance
because we currently do not believe that such a plan is necessary. The cost of
developing and implementing such a plan, if necessary, could be material. Any
failure of our material systems, our vendor's material systems or the Internet
to be year 2000 compliant could have a material adverse consequence for us. Such
consequences could include difficulties in operating our Web site effectively or
conducting other fundamental parts of our business.

Market Risks Related to Financial Instruments

Hoover's has floating rate borrowings and capital lease obligations which result
in the risk that interest expense or the fair value of capital lease obligations
might be impacted by changes in market interest rates. However, because these
borrowings are not significant, market risks related to financial instruments
are not material.

Recently Issued Accounting Standards

In June 1997, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 131, "Disclosure About Segments of an
Enterprise and Related Information" which establishes standards for the way
public companies disclose information about operating segments, products and
services, geographic areas and major customers. We adopted SFAS No. 131
effective April 1, 1998. In June 1998, the FASB issued SFAS No. 133, "Accounting
for Derivative Instruments and Hedging Activities," which is effective for
fiscal quarters ending after June 15, 1999. We do not expect the adoption of
SFAS No. 133 to have a material impact on our financial statements.

                                       33
<PAGE>
                                    Business

The following description of our business should be read in conjunction with the
information included elsewhere in this prospectus. This description contains
forward-looking statements that involve risks and uncertainties. Our actual
results could differ significantly from the results discussed in these
forward-looking statements as a result of certain of the factors set forth in
"Risk Factors" and elsewhere in this prospectus.

Overview


Hoover's is an Internet provider of company and industry information designed to
meet the diverse needs of business organizations, businesspeople and investment
professionals worldwide. Our Web site is Hoover's Online located at
WWW.HOOVERS.COM. We were one of the first to provide high-quality, proprietary
business information on the Internet to the mission-oriented businessperson, who
seeks answers to specific questions. Visitors to our Web site use our
information for their professional endeavors, including financial and
competitive research, as well as for their personal activities, including career
development and personal investment. We believe we provide our advertisers with
a large, demographically desirable audience, who as a group, are affluent,
highly educated and willing to conduct business over the Internet.



Our core asset of proprietary editorial content is a recognized source of
authoritative, engagingly written and useful information on over 45 industries
and approximately 14,000 public and private enterprises worldwide. We have a
staff of approximately 100 writers, editors, researchers and online producers.
We have one of the largest online databases of company-specific information
measured in terms of breadth and depth of coverage, and we continually expand
and update our database. Hoover's Online also provides information on initial
public offerings through IPO Central, which is a widely trafficked source for
information on initial public stock offerings. We also offer feature stories,
news, career information, personal finance information, SEC documents,
management biographical information as well as brokerage research and credit
reports. Additionally, we offer our branded search and sort tools, such as Lead
Finder and StockScreener, to make our information more useful to businesspeople.


We generate revenues from the following sources:

- - online information sales, consisting of individual and enterprise
  subscriptions and licenses of our editorial content;

- - advertising, sponsorship and e-commerce; and

- - sales of our company information in CD-ROM and print.

Our online revenues have grown to $7.7 million in fiscal 1999 from $215,000 in
fiscal 1995, representing a compound annual growth rate of over 145%.


We were among the first Internet companies to deploy a tiered business model:
advertising-supported free information, paid subscription based in-depth
information and pay-per-view e-commerce for specialized information. Hoover's
Online attracted approximately two million unique visitors during the quarter
ended March 31, 1999, who accounted for over 30 million page views. We use our
high-quality free information to attract both potential paying subscribers and
customers for our pay-per-view information. As of March 31, 1999, our
subscription service had an estimated 100,000 paying seats. Of these 100,000
seats, over 29,000 were individual subscribers which pay on an individual basis
and the balance were attributable to over 1,300 enterprise accounts, which we
estimate represented over 70,000 seats which are paid for on an enterprise or
company basis rather than an individual basis.



Hoover's Online is designed to be a destination where mission-oriented
businesspeople can fulfill their business information needs on a daily basis. As
we expand Hoover's Online, we intend to add:


- - increased depth and breadth of company and industry information, particularly
  private and non-U.S. enterprises, as well as increased news coverage;

                                       34
<PAGE>
- - information and e-commerce resource centers sponsored by one or more of the
  organizations with whom we have advertising or e-commerce relationships where
  businesspeople can perform mission-oriented tasks in such areas as
  professional development, business travel and company operations;

- - business-oriented tools, including sophisticated searching and sorting,
  scheduling, personalization and targeted e-mail alert notification; and

- - personal features, including general news, sports scores, weather forecasts
  and portfolio tracking and leisure travel information to address some of the
  primary personal interests of our visitors.


Our strategic goal in adding these future enhancements is to increase the
frequency and duration of visits to Hoover's Online.


Industry Background

MARKET OPPORTUNITY

Providing information, products and services to businesspeople over the Internet
represents a large and growing market opportunity. Growth in this market is
being driven by several factors, including:


INCREASING INTERNET USAGE.  The Internet has rapidly become a significant global
communications and commerce medium. The tremendous growth of Internet usage has
been spurred by the growing base of personal computers both in the home and
workplace, the continuously improving network infrastructure, the proliferation
of content and the affordability and ease of access. International Data
Corporation, a research firm that covers information technology markets and
trends, estimates that the number of Internet users will grow worldwide from
approximately 159 million at the end of 1998 to approximately 410 million by the
end of 2002. Forrester Research, a research firm that analyzes technology
changes and its impact on business, consumers and society, in its report THE NEW
BUSINESS PORTALS, estimates that in 1998, 48 million workers worldwide had
access to the Internet and that by 2004 businesses will be providing Internet
access to approximately 200 million workers worldwide.



IMPORTANCE OF ONLINE BUSINESS INFORMATION.  Companies and businesspeople are
increasingly recognizing that productivity and competitiveness depend on access
to reliable online information about customers, competitors, executives,
industries, business trends, breaking news and market data. Because of its
affordability, convenience and ease of access, the Internet has emerged as an
effective medium for distributing business information. Business organizations
continue to invest heavily in Internet connectivity and networked computing
infrastructures to manage internal information. They now are seeking to leverage
these infrastructures to access, distribute and manage the large amounts of
external business information needed by their workforces. As enterprise
information requirements are reaching unprecedented levels, organizations are
willing to pay for business information that gives them a competitive edge.
Cowles-Simba, a research firm that specializes in the media and information
industry, in its report WEB/ONLINE SERVICES MARKET FOR BUSINESS AND PROFESSIONAL
PUBLISHING, predicts that online business information revenues in the United
States will rise from $27 billion in 1998 to $40 billion in 2002.


EXPANDING ONLINE ADVERTISING AND E-COMMERCE.  The Internet enables advertisers
to target their messages to audiences having specific demographic
characteristics and to track the effectiveness of their advertisements based on
impressions delivered and click through rates. Forrester Research estimates that
Internet advertising will grow from $1.5 billion in 1998 to $11 billion in 2002.
E-commerce is revolutionizing the way information and goods are bought and sold
by offering convenience and affordability to consumers and businesses. Forrester
Research estimates that e-commerce will grow from $55 billion in 1998 to $1.1
trillion in 2002, representing a compound annual growth rate of 111%.

INCREASING PERSONAL USE BY BUSINESSPEOPLE.  Businesspeople use online business
information not only in connection with their daily work activities, but also
for personal uses, such as investing, professional

                                       35
<PAGE>
development, job searching, training and travel. Typically, businesspeople visit
only a few business-oriented Web sites a day. These businesspeople and their
organizations demand content from these Web sites that is easily accessible,
up-to-date and that provides value-added research and analysis.

SHORTCOMINGS OF EXISTING INFORMATION PROVIDERS

Despite the magnitude of the market opportunity, existing providers have failed
to provide high-quality business information in a cost-effective manner. Today,
most businesspeople receive electronic business information either through
traditional business information providers or consumer-oriented Web sites.

TRADITIONAL PROVIDERS.  Business information providers such as LEXIS-NEXIS and
Dun & Bradstreet fail to meet the needs of many businesspeople for affordable
business information. These information providers offer business information
that is expensive, making them unaffordable for individuals and many
organizations. In addition, some of these companies operate on a pay-per-view or
fee-per-terminal basis which causes budget conscious organizations of any size
to limit the number of people within their organization who have access to the
information. Traditional providers have difficulty changing their business
models, cost structures or distribution capabilities, preventing them from
offering their information enterprise-wide or to individual users.

CONSUMER-ORIENTED WEB SITES.  Consumer-oriented Web sites and other financial
data Web sites offer a comparatively broad array of inexpensive, electronic
data. However, their data is typically not of the depth and quality required by
businesspeople. The data is not as reliable or timely as that of traditional
information providers. Consumer-oriented Web sites provide data in a format that
makes it difficult for businesspeople to research and complete mission-oriented
tasks in a timely manner. These Internet data providers typically act solely as
aggregators of information developed by other, primarily consumer-oriented,
sources.

The Hoover's Solution

We provide high-quality, cost-effective and useful business information,
products and services that are essential to businesspeople today and provide an
attractive environment for organizations with whom we have advertising or
e-commerce relationships.

Key elements to the Hoover's solution are:

- - PROPRIETARY, TRUSTED EDITORIAL CONTENT. Our staff of approximately 100
  researchers, writers, editors and online producers create and compile
  original, engaging and useful business information on approximately 14,000
  public and private enterprises worldwide and 45 industries. We offer
  easy-to-read content written in a distinctive style that extends far beyond
  traditional aggregated content. Our editorial staff is constantly updating our
  content, from changes in the financial markets to changes in an organization's
  management. We uphold high standards of reliability, quality and timeliness
  for the information we provide.

- - FOCUS ON THE NEEDS OF BUSINESSPEOPLE. We understand and focus on the
  information needs of businesspeople. We leverage our unique content to offer
  products and services that meet both the business and personal needs of
  professionals. For example, a visitor may learn quickly about a prospect's
  branding strategy, market share, competitive position, financial condition and
  history as well as purchase our pay-per-view information and choose
  editorially selected links to further information. To meet their personal
  needs, a visitor may search for information on career development and personal
  investing. Unlike Web sites targeting personal use, we believe Hoover's Online
  is generally not excluded by corporate policies limiting access to
  non-business Web sites, allowing businesspeople to attend to their personal as
  well as business needs while at work.

- - TIERED LEVELS OF SERVICE. We offer our audience three levels of service to
  meet their varied business needs.

       1.  FREE. For each of the approximately 14,000 enterprises that we cover,
           visitors can access a brief enterprise overview, its financial
           information, a list of up to seven of its top officers, a list and
           links to its top three competitors and selected news, SEC documents
           on a delayed basis, stock quotes and charts. Visitors can also access
           industry information on 45 industry sectors as well as IPO Central,
           Career Central and our Company of the Day.

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       2.  PAID SUBSCRIPTION. In addition to our free services, individual and
           enterprise subscribers can access over 3,500 detailed company
           profiles, more in-depth information on over 8,000 enterprises
           including financial information, strategies and history, all of the
           officers of the enterprises covered, all key competitors, segment
           data by industry and geography, lists of products and brands and SEC
           documents delivered in real-time. In addition, subscribers can
           utilize our Power Tool and Lead Finder search and sort tools as well
           as access detailed sub-industry lists. Enterprise subscribers have
           access to printable formatted reports in Adobe .pdf format.

       3.  PAY-PER-VIEW. All of our visitors may purchase individual products
           and services, such as brokerage research reports from Multex.com as
           well as both Dun & Bradstreet and Experian credit reports from
           Winstar Telebase on a pay-per-view basis.

- - EFFICIENT INTERNET SALES CHANNEL. By deploying a tiered, Internet-based
  distribution model, we are able to introduce our business information and
  services at no cost to the visitor. We offer these individuals the opportunity
  to subscribe to Hoover's Online at an affordable price, independent of their
  enterprise affiliations. We create direct relationships with individuals
  within enterprises, which facilitates future enterprise wide sales. Our mass
  audience allows us to offer business information on a more cost-effective
  basis than traditional providers.

Hoover's Online attracts a large, demographically desirable audience of
businesspeople that makes us attractive to advertisers, sponsors and businesses
with which we have e-commerce relationships. We offer banner and button
advertisements on Hoover's Online, sponsorships for organizations who want to
integrate their advertisements or products with selected content on our Web site
and e-commerce opportunities for organizations who want to sell their products
on our Web site. Moreover, we offer combined arrangements that can integrate
components of advertisement, sponsorship and e-commerce.

Business Strategy

Our goals are to be one of the Internet destinations that businesspeople depend
on daily to perform mission-oriented tasks and to facilitate their
business-related transactions as well as to offer advertisers, sponsors and
e-commerce relationships an attractive environment. The key elements of our
strategy include:


- - INCREASING BRAND AWARENESS. We will continue to build Hoover's brand awareness
  and reputation. We intend to build our internal marketing capabilities through
  marketing, public relations campaigns and image advertising. We will continue
  to increase our name brand and audience through our co-branding relationships
  including the following newspapers: THE NEW YORK TIMES, THE WASHINGTON POST
  and THE LOS ANGELES TIMES. In June 1999, we entered into an agreement with NBC
  to license a portion of our content for distribution and marketing by NBC,
  CNBC and CNBC.com and to produce with NBC editorial content for use both
  online at CNBC.com and on television on CNBC.


- - ENHANCING AND EXPANDING CORE CONTENT AND TOOLS. We will continue to build the
  depth and breadth of our coverage of companies and industries by expanding our
  proprietary database and licensing additional company and industry information
  from third parties. We will seek to forge new and expanded distribution and
  content relationships. In order to increase the frequency and duration of our
  viewers' visits to Hoover's Online, we are developing additional services,
  tools and online resource centers that businesspeople can use to perform
  mission-oriented tasks in areas such as professional development, business
  travel and corporate operations. We intend to enhance our personal offerings
  in the areas of non-business news, career planning and personal finance. Our
  viewers will be able to customize the news and information they receive by
  industry, company, job function and other criteria. Moreover, we plan to offer
  new and enhanced tools and media formats, including audio, video and wireless
  delivery. By enhancing and expanding our core content and tools, we are making
  Hoover's Online the destination where businesspeople improve their
  professional skills and transact business multiple times a day.

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- - INCREASING THE NUMBER OF VISITORS. We intend to attract more visitors to
  Hoover's Online through our marketing relationships, increasing our direct
  Internet marketing and advertising on television and radio. We plan to expand
  our relationships with frequently visited and well-known Web sites and
  establish new relationships that allow us to introduce our proprietary content
  to a broader audience. We also intend to create sponsor areas on popular Web
  sites frequented by businesspeople.

- - EXPANDING MARKETS AND CHANNELS. To further meet the needs of businesspeople
  worldwide, we intend to pursue acquisitions of, and strategic relationships
  with, companies with complementary content, services and technologies and to
  expand our information and services to cover more business organizations in
  international markets. We recently established WWW.HOOVERS.CO.UK to leverage
  our coverage of business organizations in the United Kingdom and to begin
  establishing our presence in the European market. As businesspeople outside
  the United States embrace Internet-based business information and e-commerce,
  we will evaluate opening sales offices in Europe, Latin America and Asia.

We believe that this strategy will generate increased revenues from the
following sources:

- - INDIVIDUAL AND ENTERPRISE SUBSCRIPTIONS AND LICENSES. We plan to increase our
  subscriber base by increasing the number of visitors to our Web site,
  converting both current and new visitors to subscribers and adding new premium
  content and services. We intend to create greater customer affinity through
  our planned personalization and customization tools, thereby increasing the
  frequency and amount of time subscribers spend on our Web site. To increase
  the number of our enterprise subscriptions, we plan to significantly increase
  the size of our internal sales force in order to sell more enterprise accounts
  to organizations and to upgrade existing individual subscribers to enterprise
  subscriptions.

- - ADVERTISING, SPONSORSHIP AND E-COMMERCE. We intend to increase our advertising
  and e-commerce revenues by capitalizing on the attractive demographics of our
  expanding audience. We believe our typical visitor is highly educated,
  professional, affluent and comfortable transacting business over the Internet.
  As traffic, visit frequency and average time spent at Hoover's Online
  increase, our attractiveness to advertisers and e-commerce vendors will be
  further enhanced. We also plan to increase the attractiveness of Hoover's
  Online to advertisers by ascertaining preferences of our visitors and
  targeting those visitors with advertisements, offers and information. We will
  continue to seek sponsors for our online resource centers. For instance,
  during the 1999 tax season, Intuit sponsored a tax-related resource center. We
  will also continue to seek relationships with e-commerce organizations
  offering products and services targeted to our audience.

The Hoover's Online Web Site

Hoover's Online provides business information, including detailed company and
industry information, to meet the diverse needs of the mission-oriented
businessperson. This information is created, collected, organized and presented
by an editorial staff of approximately 100 researchers, writers, editors and
Internet content producers.

PROPRIETARY DATABASE

Our proprietary editorial database contains information on approximately 14,000
public and private enterprises worldwide and 45 industries. Our editorial staff
selects companies for coverage using the following criteria:

- - PUBLIC U.S. COMPANIES. We cover every U.S. company traded on the New York
  Stock Exchange, American Stock Exchange and Nasdaq National Market System. We
  also follow more than 1,200 Nasdaq SmallCap Market companies, as well as a
  number of companies that trade on less followed markets, such as Nasdaq's
  over-the-counter market. We also add coverage as companies prepare to go
  public.

- - PRIVATE U.S. COMPANIES AND OTHER ENTERPRISES. We seek to identify and cover
  every private U.S. company with annual revenues greater than $500 million as
  well as selected companies with high public profiles. We make a special effort
  to cover these companies because we know it is difficult to obtain information
  on many of

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  them. We also seek to cover the largest universities, agricultural co-ops,
  sports leagues and teams, government-owned enterprises, labor organizations,
  mutual insurance companies, hospitals, law firms, charities, joint ventures,
  foundations, associations and not-for-profit organizations.

- - NON-U.S. COMPANIES AND SUBSIDIARIES. We cover approximately 2,500 of the
  companies judged by our editors to be the most influential international
  companies, including substantially all non-U.S. companies known to have annual
  sales of more than $5 billion as well as a number of foreign subsidiaries of
  U.S. companies and U.S. subsidiaries of foreign companies. We are continually
  expanding our coverage of non-U.S. companies. We follow all firms whose stocks
  trade in the United States through American Depository Receipts. We also cover
  all companies included on major global stock market indices, including the
  Financial Times Stock Exchange 100 Index, Societe de Bourses Francaises 120,
  Deutscher Aktienindex (DAX), Milano Indice Borsa (MIB 30), Nikkei 225 Stock
  Average, Mexico Price and Quotation Index, Toronto Stock Exchange 100 Index
  and Straits Times Industrial Share Price Index.

In addition to offering a broad amount of information, we provide search and
sort tools that make our information more accessible and valuable. Viewers can
search our database by company name, stock exchange ticker symbol, keyword or by
the name of an officer. Subscribers can search using more extensive criteria,
including geographic region, company size or company type. We have expanded
these tools over time, making our services easier to use. For example, our
branded search and sort tools can accommodate common misspellings of enterprise
names.

We allocate editorial resources to mining the Internet for useful information on
companies. For example, our editors choose and display links to news articles
for thousands of the companies we cover. Viewers can also use Hoover's Online to
search the Internet for more business information by employing our links to
search engines. We also provide links to view SEC documents, credit reports and
other information.

Our researchers and editors also review newswires, electronic information
services, major newspapers and business and industry publications to update our
company information daily as news events warrant. In addition to this rigorous
process of daily monitoring and updating, we give each company in our database
an annual comprehensive review. We use these documents, as well as news
articles, the company's annual report and interviews with company
representatives as the primary sources for our updates. Our company financial
information is updated as soon as a company releases its earnings and again when
it makes its filings with the SEC. Market and comparison data are updated daily.

We obtain our information from the following sources:

- - the covered company;

- - Media General Financial Services for financial data on public companies and
  non-U.S. firms with sponsored American Depository Receipts;

- - electronic news services such as Bloomberg and Dow Jones;

- - an extensive collection of specialized trade sources; and

- - a variety of other Internet-based and print information resources.

ADVERTISING-SUPPORTED INFORMATION

The free portion of our Web site contains information on approximately 14,000
enterprises. For each company covered, visitors can access, free of charge, the
following: a brief company overview, financial information, a list of top
officers, a list and links to its top three competitors and selected news, SEC
documents, quotes and charts.

HOOVER'S COMPANY CAPSULES.  Our company capsules contain information on
approximately 14,000 public and private enterprises in the United States and
internationally. The capsules consist of basic company and financial information
as well as selected Web links.

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             [Full Page Screen Print of Annotated Company Capsule]

                                       40
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IPO CENTRAL.  IPO Central is our branded information source for U.S. companies
that have recently completed an initial public offering or have commenced the
initial public offering process. This service links the user to a subset of our
company capsules, to IPO-related filings from EDGAR Online and to news stories
about the company. Companies covered include those that initially filed with the
SEC on or after May 6, 1996, the first day that all U.S. companies were required
to submit their SEC filings electronically.

STOCKSCREENER.  StockScreener allows visitors to use up to 22 criteria to search
for and sort lists of companies. Searchable criteria include: stock exchange,
industry, financial ratios, growth rate, company size, rate of return, profit
margins and volatility. We provide a link back to Hoover's Online capsule for
all companies listed in the Stockscreener results list.

INDUSTRY ZONE.  Through Industry Zone, we offer information on selected industry
sectors. Industry Zone features analysis and definitions, as well as links to
industry news and topical books. We also offer 45 Industry Snapshots that
businesspeople can search to learn more about industry trends, jargon and major
companies.

INVESTOR RESOURCES.  Investor Resources is a collection of tools that enable
customers to track their portfolios and search for companies' financial
statements, stock quotes, SEC filings and brokerage research reports. This area
also contains links to StockScreener and IPO Central as well as links to
featured investment research through organizations with whom we have strategic
relationships such as Individual Investor Online and Multex.

CAREER CENTER.  Career Center enables job seekers and recruiters to research
employment information. For each company on the list of employers, we provide a
link to our company capsule, the company's Web site and company-specific job
openings. We also offer job hunting tips and links to a number of job search and
relocation assistance Web sites as well as Web sites where visitors can locate
industry-focused executive recruiters.

THE STORE.  In September 1998, we launched The Store on Hoover's Online to sell
a number of business and consumer products through alliances with vendors and
third-party distributors. Currently, we sell books, compact discs, downloadable
mailing lists, research reports, annual reports, and other business and
consumer-oriented products. We intend to seek relationships with additional
organizations to broaden the scope of products offered through The Store.

HOOVER'S ONLINE PREMIUM CONTENT, SERVICES AND TOOLS

Our premium content, services and tools are only available to our paying
subscribers and include the following:

HOOVER'S COMPANY PROFILES.  For approximately 3,500 of the largest,
fastest-growing and most influential companies as judged by our editors,
Hoover's company profiles provide a strategic overview, history, news links,
expanded list of officers and employees, products and operations information and
a comprehensive list of key competitors. Hoover's editors select profiled
companies using their own editorial discretion as well as objective criteria
such as financial significance, news events, market trends and subscriber
interest and demand.

In addition to profiles, our subscribers may access in-depth and historical
financial reports for nearly 8,000 companies. These reports include:

- - detailed financials: up to three years and five quarters of income statements,
  balance sheets and cash flow statements;

- - historical financials: up to ten years of selected financial data including,
  revenues, net income, number of employees and per share values for dividends
  and book value as well as debt ratio, return on equity, current ratio and
  other figures for the latest fiscal year end;

- - market data: current stock price, valuation measures and ratios such as
  price-to-sales, price-to-cash flow and return on assets. We also include daily
  updated information on revenue growth rates, earnings per share and dividends;
  and

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<PAGE>
- - comparison data: financial ratios, per share data and growth rates compared to
  industry and market levels.

EXPANDED LISTS OF OFFICERS.  Subscribers have access to an expanded list of a
company's officers, including ages, salaries and links to biographies, when
available.

MORE COMPLETE LIST OF COMPETITORS.  For each of our profiled companies, we
include a more complete list of competitors. The comprehensive list includes
companies that are pursuing the same customers as the profiled company. Unlike
other business information providers that offer computer-generated and often
inaccurate lists of industry peers, our list of competitors is selected by our
editorial staff.

PRODUCTS/SERVICES/SEGMENT DATA.  Our products/services/segment data section
lists a company's products, services, brand names, divisions, subsidiaries and
joint ventures. Information contained in this section varies by company and the
amount of information available. We have included sales and profit information
by business segment if the company publishes that information.

REAL-TIME SEC DOCUMENTS.  Through EDGAR Online, our subscribers can access a
company's SEC filings as soon as they are filed. Non-subscribers must wait 24
hours to access the same data.

WATCHLIST.  EDGAR Online Watchlist is an automated e-mail service that alerts
subscribers when U.S. public companies they have selected file documents with
the SEC. Subscribers can track all of the company's filings or choose only
selected filings. Individual subscribers can track up to five companies.
Hoover's business licensees can track up to 10 companies.

BUSINESS BONEYARD.  Business Boneyard is a collection of historical profiles of
companies that have been absorbed or dissolved because of merger, acquisition,
market trends or weak management. Business Boneyard includes companies such as
Atari Corporation, Digital Equipment Corporation and Santa Fe Pacific
Corporation.

DETAILED INDUSTRY INFORMATION.  We provide lists of companies in selected
industries and their sub-sectors.

SEARCH AND SORT TOOLS.  Power Tool and Lead Finder are our branded search and
sort engines that allow our subscribers to compile lists of companies by the
following categories:

- - industry: searches may be made by industry, ranging from advertising,
  marketing and banking to biomedics, machinery and textiles.

- - location: searches may be performed by metro area, state or country.

- - annual sales: searches may be limited to companies with a specified level of
  sales.

- - company type: searches may be limited to public companies, private companies
  or non-profit entities.

Subscribers can search for companies using any one search category or may
combine two or more categories. Lead Finder is targeted to sales people
interested in sales prospecting or finding leads. Search results show all the
information in our database that meet the listed criteria. In addition, we
provide links to company Web sites and company-specific job openings when they
are available.

Future Additions to Hoover's Online

As part of our business strategy, we are developing online resource centers
containing a broad array of business-oriented information, products and
services. We expect each of the resource centers to leverage our extensive
proprietary company and industry database. Each resource center will contain a
directory of business-related Web sites, news related to the activities covered
in that center, a targeted search engine, business tools and personalization
options. We anticipate that many of the resource centers will also contain
licensed third-party information.

Most of this information will be free, with discrete areas of high-value
information available only to subscribers or on a pay-per-view basis. The
resource centers are being designed not just to provide information, but also to

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provide targeted sponsorship or e-commerce opportunities. For example, in
conjunction with our business travel resource center we intend to sell the right
to book airline tickets to a major travel vendor. In addition to our business
travel resource center, we plan to develop a professional development resource
center that will enable customers to manage recruiting and professional
development more effectively. We also intend to establish a business operations
resource center targeting the needs of corporate managers, entrepreneurs and
others involved in the day-to-day oversight of small and large businesses.

Subscribers and Licensees

As of March 31, 1999, we had over 29,000 individual subscribers, over 1,300
enterprise subscribers and approximately 30 licensees.

INDIVIDUAL SUBSCRIBERS

Our individual subscribers are primarily businesspeople, personal investors and
academics. We believe that we attract a highly educated, professional audience.
Many of our subscribers use our information for sales and marketing activities
and competitive analysis. We attract individual subscribers primarily through
our online offerings of free company and industry information, including our
database of company capsules. Our historical data indicates that the number and
demographic characteristics of visitors to Hoover's Online is highly correlated
to the growth of individual subscriptions.

Individual subscriptions currently cost either $14.95 a month or $109.95
annually. Visitors subscribe by completing the online subscription form or by
sending their completed subscription form to our customer support staff either
by e-mail or facsimile. To better understand our customers and their business
information needs, we ask them to disclose their name, address, job title and
company name.

ENTERPRISE SUBSCRIBERS

Enterprise subscriptions are sold to organizations on a multiple seat basis and
include features not available to our individual subscribers. We offer
enterprise subscriptions and publish subscription prices for groups ranging from
10 to 1,000 people. Our enterprise subscribers consist primarily of sales and
marketing professionals, some of whom may have access to other paid information
sources. We also sell enterprise subscriptions to public and academic libraries.

Our inside sales force pursues enterprise subscriptions from leads generated
from visitors to Hoover's Online. We ask potential subscribers a series of
questions to help the visitor select between an individual subscription or an
enterprise subscription. Those who choose an enterprise subscription are
contacted by members of the inside sales force. The salesperson then assists the
subscriber in selecting the size of license most appropriate for the
subscriber's needs, and when appropriate, offers the option of an intranet feed.

LICENSEES


We license portions of our database to third parties for redistribution. Our
licensees range from traditional online service providers such as Dow Jones and
LEXIS-NEXIS, to other Web sites, such as Yahoo! and Go/Infoseek. In June 1999,
we entered into an agreement to license a portion of our content for
distribution and marketing by NBC, CNBC and CNBC.com. We provide our licensees
with a customized data feed of our proprietary company information. Data feeds
vary depending upon the information requested by the licensee, the number of
licensed seats and the fee. License fees are based upon variables, such as the
number of seats, the number of capsules viewed or the number of terminals.


INTRANET SUBSCRIBERS

We provide information from our proprietary database through intranet feeds when
a subscriber has technical or business constraints that prevent the subscriber's
employees from accessing Hoover's Online through the

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Internet. The information we provide through intranet feeds is advertising free.
Moreover, subscribers have control of the information, giving them greater
flexibility at to how to apply the information. In order to obtain an intranet
feed a subscriber must have at least 1,000 seats. Intranet subscriptions start
at $36,000 and are adjusted further depending upon the content licensed, the
number of individuals with access to the content and the frequency of the feed
itself. In fiscal 1999, we derived the largest percentage of our intranet
subscriber revenues from Andersen Worldwide. Andersen Worldwide integrates our
content into its Knowledgespace.com intranet for access by Andersen
professionals.

Advertising, Sponsorships and E-commerce

We are focused on providing our advertisers, sponsors and e-commerce
relationships with a large, demographically desirable audience. We believe
Hoover's Online attracts visitors who as a group are highly educated,
professional, affluent and comfortable transacting business over the Internet.
We display advertisements throughout Hoover's Online and sponsorship,
advertising and e-commerce revenues support the free portions of our Web site.

Our sales force is comprised of account executives and sales staff members. Our
account executives handle high-level relationships with clients and advertising
agencies as well as work closely with our sales staff. We will continue to build
our sales force over the next few months.

ADVERTISING

We offer a variety of advertising options that may be purchased individually or
in packages. We offer banners and button advertisements on our site that can be
rotated on a run of site basis or targeted to a particular audience. Run of site
advertisements appeal to advertisers seeking general brand recognition across
Hoover's audience. Banners and buttons are generally sold under short-term
contracts or insertion orders based on a price per thousand impressions. The
following is a representative list of the organizations that advertised on
Hoover's Online in fiscal 1999 based on their level of spending on Hoover's
Online as well as their representative industries:

Bell Atlantic

British Airways

Chase Manhattan

Cobra Golf

Delta Airlines

E*Trade

Fidelity

Gateway

Intel

Intuit

MasterCard

Nortel

PeopleSoft

PricewaterhouseCoopers

Staples

TCI

Volvo

THE WALL STREET JOURNAL

SPONSORSHIPS

Sponsorships are available to organizations who want fixed placement
advertisements as well as integration and association with our editorial
content. Sponsorships integrate an advertiser's message with Hoover's Online
content in a number of creative, contextual ways. For example, Intuit recently
sponsored a Tax Center designed by our editorial staff to help visitors with
filing their income taxes. Sponsorships are generally priced as a fixed monthly
fee depending on their location on our Web site.

E-COMMERCE

We generate e-commerce revenues from advertisers who pay either a fee per
transaction or a percentage of sales directly generated by their placement on
our Web site. These fees can originate from buttons, banners, or in-context text
links within Hoover's Online. For example, in February 1999, we entered into a
one-year e-commerce and sponsorship agreement with Multex.com. Under this
contract, we integrate opportunities to purchase Multex.com Research Reports
into Hoover's Online editorial and provide a variety of special promotions. We
work with Multex.com to effectively target and position Multex products on our
Web site.

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Under each of our e-commerce contracts, we share a percentage of any sale made
by that organization through our Web site. A number of our e-commerce contracts
contain advertising components whereby the organization pays us an advertising
fee in addition to revenue sharing. Our e-commerce contracts are generally one
year in length. A few of the contracts terminate after six months.

COMBINATION SALES

Many of our agreements combine advertising, sponsorship and e-commerce
component. For instance, current agreements have both advertising and e-commerce
components. Under these contracts, we may guarantee to an organization a fixed
number of impressions per year or a fixed number of customers. In return, the
organization may pay us a per quarter advertising fee and a commission for
sending new customers to their Web site. They also pay us a referral fee on
products that they sell through our Web site.

Marketing and Content Relationships

MARKETING RELATIONSHIPS

We have relationships with frequently visited and well-known Web sites in order
to expand our audience. For many of these relationships, we build customized
versions of our company capsules to be integrated into their Web site. A
customized company capsule may feature links to portions of the other Web site
as well as links back to Hoover's Online for additional information. By
incorporating links back to our Web site, we can introduce our premium
information to a broader audience while displaying our free
advertising-supported company information within the context of the other Web
site. Marketing relationships may provide us with additional content to
incorporate into our Web site. For instance, we integrate stock quotes from CBS
MarketWatch. Our marketing relationships are important for increasing our brand
awareness and attracting new visitors to our Web site. We will continue to
pursue relationships that increase our brand name and introduce new audiences to
our information.


Examples of our marketing relationships include:


GO/INFOSEEK NETWORK.  Since September 1995, Infoseek has integrated our
proprietary company capsules, industry and initial public offering information
into the Go/Infoseek network. When a visitor searches for a company on the
Go/Infoseek Web site, the visitor is provided the opportunity to link to a
co-branded company capsule. This relationship delivers a high level of traffic
to Hoover's Online and provides increased branding for our content.
Additionally, we work with Go/Infoseek to promote Hoover's Online subscriptions
for Go/Infoseek visitors.

MICROSOFT NETWORK.  Since October of 1995, Hoover's has had a business
relationship with Microsoft regarding a number of products including Microsoft
Network, Microsoft Investor, and MoneyCentral. Subscribers to Microsoft Investor
receive access to our company profiles of public companies as part of their
subscription.


The following table contains a list of our other marketing relationships:



<TABLE>
<S>                                      <C>
America Online                           THE NEW YORK TIMES
BigCharts                                THE WASHINGTON POST
CBS MarketWatch                          Yahoo!
</TABLE>


We believe that marketing relationships of this type are important to our
continued growth and to increase our exposure to our target audience. We intend
to continue to aggressively pursue additional marketing relationships.

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CONTENT PROVIDERS


As of March 31, 1999, we had contracts with 15 content providers to expand our
product offering and services. We also received content from 5 other sources. We
require our content providers to maintain standards for quality, timeliness and
customer service similar to our own. When we find complementary content from a
qualified source, we enter into agreements that allow us to integrate that
content tightly into our products. Our goal is to provide the best collection of
information in context for our visitors and subscribers. We currently have
contracts with the following content providers: BigCharts, CBS MarketWatch, Data
Downlink, EDGAR Online and Media General Financial Services.


For more than five years, we have contracted with Media General Financial
Services to publish and redistribute their company financial data as part of our
company information database. In July of 1996, we entered into a relationship
with EDGAR Online to provide our visitors with access to EDGAR Online's database
of electronic SEC documents. Since then, we have expanded the relationship to
include additional content and services for Hoover's Online subscribers.

CD-ROM and Print Sales

We continue to publish CD-ROMs and reference books containing information from
our database of company information and from third parties, although we have
discontinued producing books suitable for distribution through bookstores. We
produce these products annually and sell them directly to libraries and
individuals through traditional direct marketing techniques, including the
production and mailing of two catalogs per year, post-cards and other direct
mail pieces and promotion on Hoover's Online. We also sell books published by
other organizations. We expect to continue to produce and sell CD-ROMs and books
for at least the next two years. However, revenues from these products will
continue to decline as a percentage of our total revenues.

Customer Service and Support

We provide customer service and support in response to inquiries from customers
who contact us primarily by e-mail and phone. The customer support staff
generally responds to all e-mail inquiries within 24 hours. We provide a
toll-free telephone line for customer orders. We believe that providing a high
level of customer support free of charge is necessary to retain our current
customers and to acquire new ones.

Web Site Operations and Technology


We have transitioned our Web site from a Silicon Graphics server to Sun
enterprise class servers. Moreover, we are replacing our current database engine
with an Oracle 8 database engine. Oracle has contracted to provide us with
software and support to meet the changes expected in our Web environment. They
have also agreed to provide us with their Context search engine. We are
replacing our flat file content management systems with Vignette's StoryServer
4.2. We perform tape back-ups for all systems daily; however, we do not
currently have backup servers in place to continue service if we experience a
major hardware failure.


Hoover's Online is hosted by IXC Communications. IXC provides comprehensive
technical facilities management, including continuous monitoring services,
multiple high volume access lines to the Internet, uninterrupted power supply,
generator, security and protection from disaster. We are currently establishing
a backup system to be hosted by GTE. By establishing IXC as our primary hosting
facility and GTE as our backup hosting facility, we expect to reduce the risk of
service failure and expand our ability to handle increased traffic.


After these changes, Hoover's Online will maintain its same "look and feel." The
upgrades are intended to facilitate expanded service offerings on Hoover's
Online. The hardware upgrades should decrease processing time, and will enable
us to handle an increased number of visitors.


                                       46
<PAGE>
Competition

Many Web sites compete for the attention and spending of businesspeople and
advertisers, particularly in the business information area. We expect this
competition to continue to increase. We compete for subscribers, visitors,
advertisers and content providers with many types of companies, such as:

- - tiered Web sites focused on business, such as The Wall Street Journal
  Interactive Edition;

- - providers of company information, such as Dun & Bradstreet, MarketGuide and
  Standard & Poor's;

- - providers of proprietary business information, such as Bloomberg Business
  News, Dow Jones and Reuters News Service;

- - business information aggregators, such as Dialog, LEXIS-NEXIS and OneSource;

- - consumer-oriented Web sites, such as Excite and Lycos; and

- - other Web sites with a business orientation or a business channel.

We also compete with a number of organizations with whom we have strategic
relationships.

Our ability to compete depends on many factors, including:

- - the originality, timeliness, comprehensiveness and trustworthiness of our
  content and that of our competitors;

- - the cost of our services compared to our competitors;

- - the ease of use of services developed either by us or our competitors;

- - the usefulness of our tools;

- - the attractiveness of the demographic characteristics of our audience; and

- - the effectiveness of our sales and marketing efforts.

Government Regulation

We are subject, both directly and indirectly, to various laws and governmental
regulations relating to our business. There are currently few laws or
regulations directly applicable to commercial online services or the Internet.
However, due to increasing popularity and use of commercial online services and
the Internet, it is possible that a number of laws and regulations may be
adopted with respect to commercial online services and the Internet. These laws
and regulations may cover issues including, for example, user privacy, pricing
and characteristics and quality of products and services. Moreover, the
applicability to commercial online services and the Internet of existing laws
governing issues including, for example, property ownership, libel and personal
privacy, is uncertain and could expose us to substantial liability. Any new
legislation or regulation or the application of existing laws and regulations to
the Internet could have a material and adverse effect on our business, results
or operations and financial condition. In Texas, sales of goods over the
Internet are taxed the same as sales of personal property through traditional
channels.

As our services are available over the Internet anywhere in the world, multiple
jurisdictions may claim that we are required to qualify to do business as a
foreign corporation in each of those jurisdictions. Our failure to qualify as a
foreign corporation in a jurisdiction where we are required to do so could
subject us to taxes and penalties for the failure to qualify. It is possible
that state and foreign governments might also attempt to regulate our
transmissions of content on our Web site or on the Web sites of others or
prosecute us for violations of their laws. We cannot assure you that violations
of local laws will not be alleged or charged by state or foreign governments,
that we might not unintentionally violate these laws or that these laws will not
be modified, or new laws enacted, in the future.

                                       47
<PAGE>
Intellectual Property

Our proprietary database of company information is copyrighted. To protect our
rights to intellectual property, we rely on a combination of copyright law,
trademark, trade secret protection, confidentiality agreements and other
contractual arrangements with our clients, strategic relationships and others.
The protective steps we have taken may be inadequate to deter misappropriation
of our proprietary information. We may be unable to detect the unauthorized use
of, or take appropriate steps to enforce, our intellectual property rights. We
have registered a number of our trademarks in the United States, and we have
pending U.S. applications for other trademarks. Effective trademark, copyright
and trade secret protection may not be available in every country in which we
offer or intend to offer our services. In addition, although we believe that our
proprietary rights do not infringe on the intellectual property rights of
others, other parties may assert infringement claims against us or claims that
we have violated a patent or infringed a copyright, trademark or other
proprietary rights belonging to them. These claims, even if not meritorious,
could result in the expenditure of significant financial and managerial
resources on our part, which could materially and adversely affect our business,
results of operations and financial condition. We incorporate licensed third
party technology in some of our services. In these license agreements, the
licensors have generally agreed to defend, indemnify and hold us harmless with
respect to any claim by a third party that the licensed software infringes any
patent or other proprietary right. We cannot assure you that these provisions
will be adequate to protect us from infringement claims. The loss or inability
to obtain or maintain any of these technology licenses could result in delays in
the introduction of new services.

Human Resources

As of March 31, 1999, we employed 162 full-time employees, consisting of 31 in
sales and marketing and customer service, 98 in editorial, 10 in administration
and 23 in technology, operations and support. In addition, we employ free-lance
business writers and editors. As we continue to grow and introduce more
products, we expect to hire more personnel, particularly in the areas of product
development and technology. None of our current employees are represented by a
labor union. We believe that our relationship with our employees are good.
Competition for qualified personnel in our industry is intense.

Properties

We are headquartered in Austin, Texas. Our principal facility consists of
approximately 23,000 square feet and covers two floors at 1033 La Posada Drive.
The lease for this facility will expire on April 30, 2001. We currently
anticipate that we will require additional space in the next 12 months as we
hire more personnel. We believe that suitable additional space will be available
on commercially reasonable terms to accommodate expansion of our operations.

Legal Proceedings

We are not currently subject to any material legal proceedings.

                                       48
<PAGE>
                                   Management

Executive Officers and Directors

The following table sets forth certain information concerning the executive
officers and directors of Hoover's:


<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------
<S>                             <C>          <C>
Name                                    Age  Position with the Company
- -------------------------------------------------------------------------------------------------------------------------
Patrick J. Spain+.............          47   Chairman of the Board, Chief Executive Officer and President
Carl G. Shepherd..............          46   Executive Vice President and Chief Operating Officer
Elisabeth DeMarse.............          44   Executive Vice President, Content, Strategy and Acquisitions
Lynn Atchison.................          39   Senior Vice President, Finance and Chief Financial Officer
Gordon T. Anderson............          34   Vice President, Editor-in-Chief
Thomas M. Ballard.............          40   Vice President, Technology and Chief Information Officer
William R. Cargill............          32   Vice President, Marketing
George W. Howe................          43   Vice President, Sales
Jani Farlow Spede.............          31   Vice President, Advertising and E-commerce
Leslie A. Wolke...............          32   Vice President, Web Operations
William S. Berkley*...........          42   Director
Steven B. Fink................          48   Director
Alan Chai.....................          46   Director
Thomas J. Hillman+............          43   Director
Gary E. Hoover*...............          48   Director
Laurence J. Kirshbaum*........          54   Director
Stephen R. Zacharias+.........          49   Director
</TABLE>


- ------------------------

*   Member of Compensation Committee.

+   Member of Audit Committee.

Patrick J. Spain has served as Hoover's Chairman of the Board since September
1994 and as Chief Executive Officer since 1993. Mr. Spain joined Hoover's within
weeks of its founding in 1990 by his long-time friend and business partner Gary
Hoover. Prior to joining Hoover's, Mr. Spain worked as an economic consultant,
an in-house counsel for a high technology company, a real-estate developer, and
as a mergers and acquisitions executive at a subsidiary of a FORTUNE 500
company. He holds a B.A. in Ancient History from the University of Chicago and a
J.D. from Boston University.

Carl G. Shepherd has served as Hoover's Executive Vice President and Chief
Operating Officer since June 1997. From August 1995 to June 1997, Mr. Shepherd
served as Vice President, Business Development of Human Code, a software
development company. From December 1992 to March 1995, Mr. Shepherd served as
Chief Financial Officer of Hanley-Wood, a trade magazine publisher. Mr. Shepherd
has held positions with both consumer and trade magazine publishers including
TEXAS MONTHLY, BUILDER AND REMODELING and the DALLAS MORNING NEWS. Previously,
Mr. Shepherd was a senior manager with Andersen Consulting's New York office.
Mr. Shepherd holds a B.A. in Business Administration from Texas Christian
University and a M.B.A. from the University of Texas.

Elisabeth DeMarse has served as Hoover's Executive Vice President, Content,
Strategy and Acquisitions since April 1999. From February 1999 to April 1999,
Ms. DeMarse was a consultant to Hoover's. From October 1998 to January 1999, Ms.
DeMarse was a consultant to GTCR Golden Rauner, a private equity investment
firm. From December 1988 to July 1998, Ms. DeMarse served as Vice President,
Marketing and Business Development of Bloomberg, a financial information
provider. From October 1985 to December 1988,

                                       49
<PAGE>
Ms. DeMarse served as a Vice President of Citicorp where she was responsible for
business development. From June 1980 to June 1985, Ms. DeMarse served as
Director of Marketing for Western Union, a provider of communications services.
Ms. DeMarse holds a B.A. from Wellesley College and a M.B.A. from Harvard
Business School.

Lynn Atchison has served as Hoover's Chief Financial Officer and Vice President,
Finance and Administration since May 1996. Ms. Atchison was promoted to Senior
Vice President, Finance in March 1999. From November 1993 to April 1996, Ms.
Atchison served as Chief Financial Officer of Travelogix, a provider of travel
ticketing systems software. Prior to that, Ms. Atchison worked for Trilogy
Development, a provider of sales automation software, and worked for eight years
as a certified public accountant with Ernst & Young. Ms. Atchison holds a B.B.A.
in Accounting from Stephen F. Austin State University.

Gordon T. Anderson has served as Hoover's Vice President, Editor-in-Chief since
May 1998. From August 1996 to May 1998, Mr. Anderson served as Vice President,
Content of Planet Direct, an Internet service company and wholly owned
subsidiary of CMG Information. From January 1989 to August 1996, Mr. Anderson
co-founded and served as Editorial Director of Individual Investor Group, a
media company. As editorial director there, he supervised the company's
editorial operations which grew to include a Web site and two magazines,
INDIVIDUAL INVESTOR and TICKER, an investment newsletter. Mr. Anderson holds a
B.A. in U.S. History from the University of Pennsylvania.

Thomas M. Ballard has served as Hoover's Vice President, Technology and Chief
Information Officer since October 1998. From March 1987 to July 1998, Mr.
Ballard served as Vice President of Medianet/TradeOne, a subsidiary of
Affiliated Computer Services, where he designed, developed and maintained
systems to track marketing, advertising, and financial data for companies in the
high tech industry. Mr. Ballard holds a B.A. in Computer Information Systems
with emphasis on Business Management from Southwest Texas State University.

William R. Cargill has served as Hoover's Vice President, Marketing since April
1999. From October 1998 to March 1999, Mr. Cargill served as Hoover's Director
of Subscriptions and from January 1998 to September 1998 he served as Director,
Strategic Planning and Analysis. From July 1995 to January 1998, Mr. Cargill
held positions as Senior Editor, Marketing Analyst and Writer at Hoover's. From
June 1994 to April 1995, Mr. Cargill was a foreign exchange broker for Compwell
Financial, a brokerage firm. Mr. Cargill holds a B.A. in Mathematics and English
from Vanderbilt University and a M.B.A. from the University of Texas.

George W. Howe has served as Hoover's Vice President, Sales since January 1999.
From March 1997 to December 1988, Mr. Howe served as Vice President, Products
for Standard & Poor's, a provider of business information. From January 1993 to
February 1997, Mr. Howe served as Vice President, Western Region for Standard &
Poor's. While employed by Standard & Poor's, Mr. Howe supervised sales of
client-based solutions in the Equity Security, Compustat and Debt Rating areas.
Mr. Howe also supervised the Investor Relations Products Group's successful
launch of new products, incorporating content from Nasdaq Bulletin Boards and
Canadian companies. Mr. Howe holds a B.A. in political science from Duke
University.

Jani Farlow Spede has served as Hoover's Vice President, Advertising and
E-commerce since March 1999. From December 1996 to March 1999, Ms. Spede served
as Hoover's Vice President, Marketing and Communications. From January 1996 to
December 1996, Ms. Spede served as Hoover's Director, Corporate Communications
and from September 1995 to January 1996, served as Hoover's Publicity Manager.
She directs strategic alliances and customer service for Hoover's. Prior to
joining Hoover's, Ms. Spede directed online strategic planning and coordinated
publicity and community affairs for Shands Hospital at the University of
Florida. Ms. Spede holds a B.S. in English from Ball State University.

Leslie A. Wolke has served as a Vice President since February 1998 and as Vice
President, Web Operations since May 1999. From November 1996 to January 1998,
Ms. Wolke served as Hoover's Director, Business Development. From August 1995 to
October 1996, she served as Hoover's Brand Manager, and from May 1995

                                       50
<PAGE>
to July 1995, she served as Hoover's Online Production Manager. Prior to joining
Hoover's, Ms. Wolke served as Production Manager for Intelliquest, Inc., a
market research firm, and for The Technology Research Group, Inc., a management
consulting firm. Ms. Wolke received a B.A. in Art History from The University of
Chicago.

William S. Berkley has served as a director of Hoover's since 1991. Mr. Berkley
has served as President and Chief Executive Officer of Tension Envelope, a paper
products company, since 1981. Mr. Berkley holds a B.A. in History from Colorado
College and a M.B.A. from The Amos Tuck School of Business.


Alan Chai has served as a director of Hoover's since December 1990. Mr. Chai has
served as Senior Technology Analyst of Shott Capital Management, LLC, a private
equity firm, since May 1997 where he specializes in the analysis of Internet
companies. Mr. Chai joined Hoover's in 1990 and served in a number of officer
positions, including Vice President, until 1995 and served as a part-time Senior
Contributing Editor until December 1998. Until February 1999, Mr. Chai served as
a director of TravelFest Superstores, a travel-related superstore founded by
Gary Hoover in 1994. Mr. Chai holds a B.A. in Business from the University of
Chicago, a M.B.A. in Finance and Marketing from the University of Chicago and a
M.B.A. in International Business from Catholic University of Leuven, Belgium.



Steven B. Fink has served as a director of Hoover's since June 1999. Mr. Fink
has served as Vice Chairman of Knowledge Universe since January 1995 and serves
as an officer or director of other privately-held affiliates of Knowledge
Universe. From December 1993 to December 1996, Mr. Fink served as Vice President
of MC Group, a business consulting firm. From 1989 to December 1993, Mr. Fink
served as President of East West Capital, an investment firm. Mr. Fink is a
director of Nextera Enterprises, a publicly-held business consulting firm, and
Spring Group PLC, a publicly-held business consulting firm.


Thomas J. Hillman has served as a director of Hoover's since December 1992. Mr.
Hillman has served as President and Chief Executive Officer of Fresh Fish, a
seafood retailer, since January 1986. Since May 1998, Mr. Hillman has served as
a board member of Amerindia, a travel tour operator. From January 1991 to
January 1998, Mr. Hillman served as a director and vice president of Rainforest
Acqualoture Products, a seafood producer. From July 1990 to November 1997, Mr.
Hillman served as Chairman of the Board of National Equity, a mortgage
origination and finance company. Mr. Hillman holds a B.A. in Economics from
Washington University.

Gary E. Hoover is the founder of Hoover's and has been a member of the board of
directors since Hoover' inception in February 1990. From February 1990 to
September 1994, Mr. Hoover served as Hoover's Chairman of the Board of Directors
and from February 1990 to December 1992, served as Hoover's Chief Executive
Officer. Since January 1994, Mr. Hoover has served as Chairman of the board of
directors and Chief Executive Officer of TravelFest Superstores, a
travel-related superstore that he founded. In 1982, Mr. Hoover founded Bookstop,
a book superstore, and later sold the company to Barnes & Noble. Since 1995, Mr.
Hoover has also been a professional speaker on entrepreneurialism. Mr. Hoover
holds a B.A. in Economics from the University of Chicago.

Laurence J. Kirshbaum has served as a director of Hoover's since March 1994. Mr.
Kirshbaum has served as Chairman and Chief Executive Officer of Time Warner
Trade Publishing, a wholly-owned subsidiary of Time Warner, since June 1996.
From April 1984 to June 1996, Mr. Kirshbaum served as President and Chief
Executive Officer of Warner Books, a trade book publisher and wholly-owned
subsidiary of Time Warner Trade Publishing. Mr. Kirshbaum serves as a director
for Engineering Animation, a publicly-held provider of software tools for three
dimensional design and animation. Mr. Kirshbaum holds a B.A in English from the
University of Michigan.

Stephen R. Zacharias has served as a director of Hoover's since September 1997.
Mr. Zacharias has served as Treasurer of Media General, a publicly-held
communications company, since January 1993. Mr. Zacharias holds a B.S. in
Commerce from the University of Virginia.

                                       51
<PAGE>
Board of Directors and Committees


Our board of directors is currently composed of eight members. Each director
holds office until the next annual meeting of the stockholders or until his
successor is duly elected and qualified. Our certificate of incorporation and
bylaws provide that, beginning with the first annual meeting of stockholders
following the closing of this offering, the board of directors will be divided
into three classes, with each class serving staggered, three-year terms.


The board of directors has created a compensation committee and an audit
committee. The compensation committee makes recommendations to the board of
directors concerning salaries and incentive compensation for our officers and
employees and administers our stock option plans. The members of the
compensation committee are Messrs. Berkley, Hoover and Kirshbaum. The audit
committee makes recommendations to the board of directors regarding the
selection of independent auditors, reviews the results and scope of audits and
other accounting-related services and reviews and evaluates Hoover's internal
control functions. The members of the audit committee are Messrs. Hillman, Spain
and Zacharias.

Director Compensation


In fiscal 1999, each member of our board of directors, except Mr. Spain,
received a warrant to purchase 7,500 shares of common stock at an exercise price
of $4.33 per share. These warrants expire in December 2007. Warrants entitled to
be received by Messrs. Kirshbaum and Zacharias were issued to Warner Books and
Media General respectively. In addition, each director was reimbursed for his
reasonable out-of-pocket expenses incurred in connection with attending meetings
of the board of directors. Mr. Fink became a director of Hoover's in June 1999
and, therefore, did not receive any director compensation in fiscal 1999.



We anticipate that, for an undetermined period following the offering, our
directors will not be paid any fees or cash compensation for service as members
of the board of directors or any committee thereof, but will be reimbursed for
any reasonable out-of-pocket expenses incurred in connection with attending
meetings of the board of directors and any committees thereof. In addition,
directors who are not employees of Hoover's will annually receive automatic
grants of non-qualified options to purchase 1,875 shares of common stock under
our 1999 Stock Incentive Plan. Non-employee directors will also receive an
option to purchase 6,750 shares of common stock upon consummation of this
offering and each non-employee who first joins our board of directors after this
offering will receive an option to purchase 6,750 shares of common stock upon
joining the board.


Limitation of Liability and Indemnification Matters

Our bylaws provide for mandatory indemnification of directors and officers to
the fullest extent permitted by Delaware law. Prior to consummation of this
offering, we intend to obtain additional directors' and officers' liability
insurance and expect to enter into indemnification agreements with all of our
directors and executive officers. In addition, our certificate of incorporation
limits the liability of our directors to us or our stockholders for breaches of
the directors' fiduciary duties to the fullest extent permitted by Delaware law.

Compensation Committee Interlocks and Insider Participation


Our board's compensation committee consists of Messrs. Berkley, Hoover and
Kirshbaum. No member of the compensation committee serves as an officer or
employee of Hoover's. No member of the compensation committee serves as a member
of the board of directors or compensation committee of any entity that has one
or more executive officers serving as a member of our board of directors or our
compensation committee.


                                       52
<PAGE>
Employment Contracts

Our officers serve at the discretion of the board of directors. We do not
presently have an employment contract in effect with any of our officers.

Executive Compensation

SUMMARY COMPENSATION TABLE.  The following table sets forth the compensation
earned by our Chairman of the Board, Chief Executive Officer and President and
our Executive Vice President and Chief Operating Officer, whom we refer to as
the named executive officers, for services rendered in all capacities to us
during the fiscal year ended March 31, 1999. No other employees received salary
and bonus in excess of $100,000 during the fiscal year ended March 31, 1999. The
salaries of Messrs. Spain and Shepherd exclude certain perquisites and other
benefits which did not exceed 10% of that individual's total salary and bonus.


<TABLE>
<CAPTION>
                                                                  --------------------------------------------------
<S>                                                               <C>            <C>         <C>        <C>
                                                                                                          Long-Term
                                                                                                        Compensation
                                                                                  Annual Compensation        Shares
                                                                                 ---------------------   Underlying
Name and Principal Positions                                      Fiscal Year        Salary      Bonus      Options
                                                                  -------------  ----------  ---------  ------------
Patrick J. Spain ...............................................         1999    $  144,236  $  25,000       75,000
  CHAIRMAN OF THE BOARD,
  CHIEF EXECUTIVE OFFICER AND
  PRESIDENT
Carl G. Shepherd ...............................................         1999    $   97,694  $  12,000      106,500
  EXECUTIVE VICE PRESIDENT AND
  CHIEF OPERATING OFFICER
</TABLE>


OPTION GRANTS IN FISCAL 1999.  The following table sets forth information
concerning stock options granted to each of the named executive officers during
the year ended March 31, 1999. No stock appreciation rights were granted to
these individuals.


<TABLE>
<CAPTION>
                                  -------------------------------------------------------------------------------------
<S>                               <C>          <C>                <C>              <C>          <C>          <C>
                                                                                                 Potential Realizable
                                                                                                         Value
                                                                                                of Assumed Annual Rates
                                   Number of                                                        of Stock Price
                                  Securities     % of Total                                        Appreciation for
                                  Underlying   Options Granted                                       Options Term
                                     Options   to Employees in    Exercise Price   Expiration   -----------------------
Name                                 Granted    Fiscal Year          Per Share           Date           5%          10%
                                  -----------  -----------------  ---------------  -----------  -----------  ----------
Patrick J. Spain................      75,000           11.1%         $    4.33        6/24/08    $ 204,307   $  517,753
Carl G. Shepherd................     106,500           15.8               4.33        6/24/08      290,116      735,211
</TABLE>



During the year ended March 31, 1999, we granted employees, including Messrs.
Spain and Shepherd, options to purchase 674,400 shares of common stock under the
1996 Stock Option Plan. Shares underlying options generally vest ratably over a
three- to four-year period. Each option expires on the earlier of ten years from
the date of grant or six months from termination of the optionee's employment
with us.


The amount shown as potential realizable value represent hypothetical gains that
could be achieved for the respective options if exercised at the end of the
option term. The 5% and 10% assumed annual rates of compounded stock price
appreciation are mandated by rules of the Securities and Exchange Commission and
do not represent our estimate or projection of our future common stock prices.
These amounts represent certain assumed rates of appreciation in the value of
our common stock from the fair market value on the date of grant. Actual gains,
if any, on stock option exercises are dependent on the future performance of our
common stock and overall stock market conditions. The amounts reflected in the
table may not necessarily be achieved.

                                       53
<PAGE>
YEAR-END OPTION EXERCISES IN FISCAL 1999 AND MARCH 31, 1999 OPTION VALUES.  The
following table shows the number of shares covered by both exercisable and
unexercisable stock options held by the named executive officers as of the year
ended March 31, 1999, and the values for exercisable and unexercisable options.
Options are in-the-money if the market value of the shares covered thereby is
greater than the option exercise price. This calculation is based on the assumed
initial public offering price of $13.00 per share, less the exercise price.
Messrs. Spain and Shepherd did not acquire any shares of common stock through
exercise of stock options in fiscal 1999.


<TABLE>
<CAPTION>
                                                 -------------------------------------------------

                                                   Number of Securities
                                                  Underlying Unexercised    Value of Unexercised
                                                   Options at March 31,    In-the-Money Options at
                                                           1999                March 31, 1999
                                                 ------------------------  -----------------------
Name                                             Exercisable  Unexercisable Exercisable Unexercisable
                                                 -----------  -----------  ----------  -----------
<S>                                              <C>          <C>          <C>         <C>
Patrick J. Spain...............................     350,715       99,285   $4,011,915   $1,037,135
Carl G. Shepherd...............................      42,600      170,400    3,976,600   2,073,200
</TABLE>


Stock Option Plans

PREDECESSOR STOCK OPTION PLANS.  Our board of directors has adopted and our
stockholders have approved the 1990 Stock Option Plan, the 1992 Stock Option
Plan, the 1995 Stock Option Plan and the 1996 Stock Option Plan. These stock
option plans provide for the awards of incentive stock option and non-qualified
stock options to our directors, officers and employees. Our board of directors
administers each of the option plans. Employee options generally vest ratably
over a three- to four-year period commencing with the date of grant and expire
ten years after the date of grant, unless terminated earlier.


1999 STOCK INCENTIVE PLAN.  The 1999 Stock Incentive Plan is intended to serve
as the successor equity incentive plan to our existing stock option plans. The
1999 plan became effective on June 8, 1999 upon adoption by the board of
directors and approval by the stockholders. Common stock has initially been
authorized for issuance under the 1999 plan in the amount of 2,979,645. This
initial share reserve is comprised of the 2,195,895 shares which remained
available for issuance under predecessor plans on the effective date of the 1999
plan plus an additional increase of 783,750 shares. In addition, the share
reserve will automatically be increased on the last trading day of January each
calendar year, beginning in January 2000, by a number of shares equal to two
percent of the total number of shares of common stock outstanding on the first
trading day of the immediately preceding calendar year, but no such annual
increase shall exceed 375,000 shares. However, in no event may any one
participant in the 1999 plan receive option grants or direct stock issuances for
more than 375,000 shares in the aggregate per calendar year.


Outstanding options under our prior option plans have been incorporated into the
1999 plan, and no further option grants will be made under these plans. The
incorporated options will continue to be governed by their existing terms,
unless the plan administrator elects to extend one or more features of the 1999
plan to those options. However, except as otherwise noted below, the outstanding
options under the predecessor stock option plans contain substantially the same
terms and conditions summarized below for the discretionary option grant program
in effect under the 1999 plan.

The 1999 plan is divided into five separate components:

1.  the discretionary option grant program under which eligible individuals in
    our employ or service, including officers, non-employee board members and
    consultants, may, at the discretion of the plan administrator, be granted
    options to purchase shares of common stock at an exercise price determined
    by the plan administrator;

                                       54
<PAGE>
2.  the stock issuance program under which such individuals may, in the plan
    administrator's discretion, be issued shares of common stock directly,
    though the purchase of such shares at a price determined by the plan
    administrator or as a bonus tied to the performance of services;

3.  the salary investment option grant program under which executive officers
    and other highly compensated employees may elect to apply a portion of their
    base salary to the acquisition of special below-market stock option grants;

4.  the automatic option grant programs under which option grants will
    automatically be made at periodic intervals to eligible non-employee board
    members to purchase shares of common stock at an exercise price equal to
    100% of the fair market value of those shares on the grant date; and

5.  the director fee option grant program pursuant to which the non-employee
    board members may apply a portion of the annual retainer fee, if any,
    otherwise payable to them in cash each year to the acquisition of special
    below-market option grants.

The discretionary option grant program and the stock issuance program will be
administered by the compensation committee of the board. The compensation
committee, as plan administrator, will have complete discretion to determine
which eligible individuals are to receive option grants or stock issuances, the
time or times when such option grants or stock issuances are to be made, the
number of shares subject to each such grant or issuance, the status of any
granted option as either an incentive stock option or a non-statutory stock
option under the U.S. federal tax laws, the vesting schedule to be in effect for
the option grant or stock issuance and the maximum term for which any granted
option is to remain outstanding. The administration of the salary investment
option grant program, the automatic option grant program and the director fee
option grant program will be self-executing in accordance with the express
provisions of each program.

The exercise price for the shares of common stock subject to option grants made
under the 1999 plan may be paid in cash or in shares of common stock valued at
fair market value on the exercise date. The option may also be exercised through
a same-day sale program without any cash outlay by the optionee. In addition,
the plan administrator may provide financial assistance to one or more
participants in the 1999 plan in connection with their acquisition of shares, by
allowing such individuals to deliver a full-recourse, interest-bearing
promissory note in payment of the option exercise price and or direct issue
price plus any associated withholding taxes incurred in connection with such
acquisition.

In the event of an acquisition of Hoover's, whether by merger or asset sale or a
sale by the stockholders of more than 50% of the total combined voting power of
Hoover's stock recommended by the board, each outstanding option under the
discretionary option grant program which is not to be assumed by the successor
corporation or otherwise continued will automatically accelerate in full, and
all unvested shares under the discretionary option grant and stock issuance
programs will immediately vest, except to the extent our repurchase rights with
respect to those shares are to be assigned to the successor corporation or
otherwise continued in effect. The plan administrator will have the authority
under the discretionary option grant program to provide that the shares subject
to options granted under that program will automatically vest:

1.  upon an acquisition of Hoover's, whether or not those options are assumed or
    continued;

2.  upon a hostile change in control of Hoover's effected through a successful
    tender offer for more than 50% of our outstanding voting stock or by proxy
    contest for the election of board members; or

3.  in the event the individual's service is terminated, whether involuntarily
    or through a resignation for good reason, within a designated period, not to
    exceed 18 months, following an acquisition in which those options are
    assumed or otherwise continued in effect or a hostile change in control.

                                       55
<PAGE>
The vesting of outstanding shares under the stock issuance program may be
accelerated upon similar terms and conditions. Options currently outstanding
under the predecessor plans will accelerate either at the time of an acquisition
or a change in control.

In the event the plan administrator elects to activate the salary investment
option grant program for one or more calendar years, each executive officer and
other highly compensated employee of Hoovers selected for participation may
elect, prior to the start of the calendar year, to reduce his or her base salary
for that calendar year by a specified dollar amount not less than $10,000 nor
more than $50,000. In return, the individual will automatically be granted, on
the first trading day in the calendar year for which the salary reduction is to
be in effect, a non-statutory option to purchase that number of shares of our
common stock determined by dividing the salary reduction amount by two-thirds of
the fair market value per share of the common stock on the grant date. The
option will be exercisable at a price per share equal to one-third of the fair
market value of the option shares on the grant date. As a result, the total
spread on the option shares at the time of grant will be equal to the salary
reduction amount. The option will become exercisable in a series of 12 equal
monthly installments over the calendar year for which the salary reduction is to
be in effect and will be subject to full and immediate vesting upon certain
changes in the ownership or control of Hoovers.

Stock appreciation rights are authorized for issuance under the discretionary
option grant program which provide the holders with the election to surrender
their outstanding options for an appreciation distribution from Hoover's equal
to the excess of (1) the fair market value of the vested shares of common stock
subject to the surrendered option over (2) the aggregate exercise price payable
for such shares. Such appreciation distribution may be made in cash or in shares
of common stock. There are currently no outstanding stock appreciation rights
under the predecessor plans.

The plan administrator has the authority to effect the cancellation of
outstanding options under the discretionary option grant program, including
options incorporated from the predecessor plans, in return for the grant of new
options for the same or different number of option shares with an exercise price
per share based upon the fair market value of the common stock on the new grant
date.


Under the automatic option grant program, each individual who is serving as a
non-employee member of the board on the date the underwriting agreement for this
offering is executed will receive at that time an option grant for 6,750 shares
of common stock with a exercise price equal to the price per share at which the
common stock is to be sold in the offering. Each individual who first joins the
board after the effective date of the offering as a non-employee board member
will also receive an option grant for 6,750 shares of common stock at the time
of his or her commencement of board service. In addition, at each annual
stockholders meeting, beginning with the 2000 annual meeting, each individual
who is to continue to serve as a non-employee board member will receive an
option grant to purchase 1,875 shares of common stock, whether or not such
individual has been in the prior employ of Hoover's.



Each automatic grant will have an exercise price equal to the fair market value
per share of common stock on the grant date and will have a maximum term of 10
years, subject to earlier termination following the optionee's cessation of
board service. Each automatic option will be immediately exercisable; however,
any shares purchased upon exercise of the option will be subject to repurchase,
at the option exercise price paid per share, should the optionee's service as a
non-employee board member cease prior to vesting in the shares. The 6,750 share
grant will vest in three equal and successive annual installments over the
optionee's period of board service. Each additional 1,875 share grant will vest
upon the optionee's completion of one year of board service measured from the
grant date. However, each outstanding option will immediately vest upon (1)
certain changes in the ownership or control of Hoover's or (2) the death or
disability of the optionee while serving as a board member.


Under the director fee option grant program, each non-employee board member may
elect to apply all or a portion of any annual retainer fee otherwise payable in
cash to the acquisition of a below-market option grant.

                                       56
<PAGE>
The option grant will automatically be made on the first trading day in January
for the year for which the election is to be in effect. The option will have an
exercise price per share equal to one-third of the fair market value of the
option shares on the grant date, and the number of shares subject to the option
will be determined by dividing the amount of the retainer fee applied to the
program by two-thirds of the fair market value per share of our common stock on
the grant date. As a result, the total spread on the option, the fair market
value of the option shares on the grant date less the aggregate exercise price
payable for those shares, will be equal to the portion of the retainer fee
subject to the election. The option will become exercisable for the option
shares in a series of 12 successive equal monthly installments upon the
optionee's completion of each month of board service during the calendar year of
the option grant and will be subject to full and immediate vesting upon certain
changes in the ownership or control of Hoover's.

The board may amend or modify the 1999 plan at any time, subject to any required
stockholder approval. The 1999 plan will terminate no later than June 8, 2009.

Employee Stock Purchase Plan


The 1999 Employee Stock Purchase Plan was adopted by the board of directors and
approved by the stockholders on June 8, 1999. The purchase plan is designed to
allow our eligible employees and employees of participating subsidiaries to
purchase shares of common stock, at semi-annual intervals, through their
periodic payroll deductions under the purchase plan. A reserve of 150,000 shares
of common stock has been established for this purpose.


The purchase plan will be implemented in a series of successive offering
periods, each with a maximum duration of 12 months. However, the initial
offering period will begin on the date the underwriting agreement is executed in
connection with this offering and will end on the last business day in July
2000. The next offering will commence on the first business day in August 2000,
and subsequent offering periods will commence as designated by the plan
administrator.

Individuals who are eligible employees on the start date of any offering period
may enter the purchase plan on that start date or on any subsequent semi-annual
entry date, February 1 or August 1 each year. Individuals who become eligible
employees after the start date of the offering period may join the purchase plan
on any subsequent semi-annual entry date within that period.


Payroll deductions may not exceed 15% of the participant's base salary for each
semi-annual period of participation, and the accumulated payroll deductions will
be applied to the purchase of shares on the participant's behalf on each
semi-annual purchase date, the last business day in January and July each year,
at a purchase price per share not less then 85% of the lower of (1) the fair
market value of the common stock on the participant's entry date into the
offering period or (2) the fair market value on the semi-annual purchase date.
In no event, however, may any participant purchase more than 600 shares on any
one semi-annual purchase date, nor may all participants in the aggregate
purchase more than 75,000 shares on any one semi-annual purchase date. Should
the fair market value of the common stock on any semi-annual purchase date be
less than the fair market value of the common stock on the first day of the
offering period, then the current offering period will automatically end and a
new offering period will begin, based on the lower fair market value.


The board may amend or modify the purchase plan following any semi-annual
purchase date. The purchase plan will terminate on the last business day in July
2009, unless sooner terminated by the board.

                                       57
<PAGE>
                              Certain Transactions

Media General


In September 1997, Media General purchased 900,000 shares of common stock for
aggregate consideration of $3.3 million. As part of that transaction, we also
sold Media General two warrants for $600,000 per warrant. The first warrant was
exercisable for up to 750,000 shares of common stock at an exercise price of
$4.00 per share, expiring July 15, 1999. Media General exercised this warrant in
March 1999. The second warrant is exercisable for up to 750,000 shares of common
stock at an exercise price of $4.67 per share, expiring July 15, 2000. Until
June 2002, Media General has agreed that it and its affiliates will not directly
or indirectly acquire beneficial ownership, or voting control over, more than
49% of our common stock. Mr. Zacharias, Treasurer of Media General, is a member
of our board of directors. Mr. Zacharias serves on the board of directors
pursuant to a stock purchase agreement between Media General and us that
requires us to elect one person nominated by Media General to our board of
directors. This requirement will terminate upon consummation of this offering.


In June 1996, we entered into a distributor agreement with Media General
Financial Services, a wholly-owned subsidiary of Media General. Under this
agreement, Media General Financial Services has licensed their financial data to
us. We integrate that financial data into our products and services.


Under a contract with Media General Financial Services dated June 1, 1996, we
agreed to pay Media General and Data Downlink Corporation (1) a percentage of
the net advertising revenues, as defined, realized from our StockScreener
service and (2) a percentage of the net revenues generated by any
non-advertising based component of StockScreener. We paid Media General
Financial Services an aggregate of $274,000 under both this agreement and the
distributor agreement in fiscal 1999 and $134,000 in fiscal 1998. The parties
amended these contracts effective June 1, 1999 to provide for Media General's
delivery of additional data under similar revenue sharing terms.


Warner Books


In February 1999, Warner Books exercised warrants to purchase 885,000 shares of
our common stock at an exercise price of $1.50 per share, for an aggregate
consideration of $1,327,500. The warrants were originally issued in connection
with the purchase by Warner Books of shares of our common stock in February
1994. As part of the original issuance, as subsequently amended, Warner Books
has agreed that until June 2002, it and its affiliates will not directly or
indirectly acquire beneficial ownership of, or voting control over, more than
49% of our common stock. Mr. Kirshbaum, Chairman and Chief Executive Officer of
Time Warner Trade Publishing, the parent company of Warner Books, is a member of
our board of directors. Mr. Kirshbaum serves on the board of directors pursuant
to a stock purchase agreement between Warner Books and us that requires us to
elect one person nominated by Warner Books to our board of directors. This
requirement will terminate upon the consummation of this offering. As of June 1,
1999, Warner Books transferred all Hoover's common stock and warrants held by it
to its wholly owned subsidiary, Warner Books Multimedia Corp.



Knowledge Universe



On June 11, 1999, we sold an aggregate of 1,022,727 shares of our common stock
to Knowledge Net Holdings, L.L.C. an indirect subsidiary of Knowledge Universe,
L.L.C. and Nextera Enterprises, Inc., a company controlled by Knowledge
Universe, for an aggregate purchase price of $7.4 million. Mr. Fink serves on
the board of directors pursuant to a stock purchase agreement between Knowledge
Net Holdings and us that requires us to elect one person nominated by Knowledge
Net Holdings to our board of directors. This requirement will terminate upon
consummation of this offering. Knowledge Net Holdings has agreed that, until
June 2002, it and its affiliates will not directly or indirectly, unless
approved by our disinterested directors, acquire beneficial ownership of, or
voting control over, more than 49% of our common stock. We concurrently entered
into an


                                       58
<PAGE>
agreement with Knowledge Net Holdings pursuant to which it will purchase from us
at fair value at least $2.0 million of various services, which may include
advertising on our Web site, sponsorship of feature or content areas of our Web
site, licensing of our company or industry information and/or enterprise
subscriptions.

Registration Rights

We have granted registration rights to a number of our stockholders, including
Media General, Warner Books, Knowledge Net Holdings and Messrs. Berkley, Chai,
Hillman and Hoover. Stockholders with registration rights may require us to
register their shares of common stock if we register the common stock of any of
our stockholders in an underwritten public offering, unless shares are
registered on Form S-8. These registration rights are subject to conditions and
limitations, including the right of the underwriters of an offering to limit the
number of shares included in the registration. Stockholders must pay expenses
related to the registration and distribution of their shares of common stock.

Future Transactions

All future related-party transactions will be required to be approved by a
majority of the board of directors, including a majority of the independent and
disinterested outside directors on the board, and will be on terms no less
favorable to us than we could obtain from unaffiliated third parties.

                                       59
<PAGE>
                             Principal Stockholders

This table sets forth, on a pro forma basis as of March 31, 1999 to reflect our
sale of common stock in the June 1999 transactions, information regarding the
beneficial ownership of our outstanding common stock, both before this offering
and immediately following this offering by:

- - each person who is known by us to own beneficially more than five percent of
  our outstanding common stock;

- - each director and each of our named executive officers; and

- - all directors and executive officers as a group.


The following calculations of the percentage of outstanding shares are based on
8,172,586 shares of common stock outstanding on a pro forma basis as of March
31, 1999 and assumes no exercise of the underwriters' over-allotment option.
Beneficial ownership is determined in accordance with the rules of the SEC and
generally includes voting or investment power with respect to securities,
subject to community property laws, where applicable. Shares of common stock
subject to options and warrants that are presently exercisable or exercisable
within 60 days of March 31, 1999 are deemed to be outstanding and beneficially
owned by the person holding such option or warrant for the purpose of computing
the percentage of ownership of that person, but they are not deemed outstanding
for the purpose of computing the percentage of any other person.


Unless otherwise noted, each of the persons listed below has sole voting and
investment power with respect to his, her or its shares.


<TABLE>
<CAPTION>
                                                                   -----------------------------------------------------

<S>                                                                <C>                <C>                <C>
                                                                                          Percentage of Common Stock
                                                                   Number of Shares           Beneficially Owned
                                                                     Beneficially     ----------------------------------
Name and Address of Beneficial Owner                                        Owned     Before Offering    After Offering
                                                                   -----------------  -----------------  ---------------
Warner Books, Inc. ..............................................       2,616,780(1)           30.6%             22.0%
  Time & Life Building
  1271 Avenue of the Americas
  New York, New York 10020
Media General, Inc. .............................................       2,415,000(2)           27.0              19.7
  333 Grace Street
  Richmond, Virginia 23219
Knowledge Universe, L.L.C. ......................................       1,022,727(3)           12.5               8.8
  844 Moraga Drive
  Los Angeles, California 94049
Patrick J. Spain.................................................         427,635(4)            5.0               3.6
Carl G. Shepherd.................................................          44,100(5)          *                 *
William S. Berkley...............................................         332,743(6)            4.0               2.8
Alan Chai........................................................         183,255(7)            2.2               1.6
Steven B. Fink...................................................              --                --                --
Thomas Hillman...................................................         198,682(8)            2.4               1.7
Gary E. Hoover...................................................          79,440(9)          *                 *
Laurence Kirshbaum ..............................................              --                --                --
Stephen R. Zacharias ............................................              --                --                --
All directors and executive officers as a group (17 persons).....       1,366,730(10)          15.2              11.1
</TABLE>


- ------------------------

*  Less than one percent.

                                       60
<PAGE>

(1)  Includes 375,000 shares of common stock issuable upon exercise of currently
exercisable warrants. Subsequent to March 31, 1999, all such common stock and
warrants were transfered to such stockholder's wholly owned subsidiary, Warner
Books Multimedia Corp.



(2)  Includes 765,000 shares of common stock issuable upon exercise of currently
exercisable warrants.



(3)  The shares held by such stockholder are held of record by its indirect
subsidiaries, Knowledge Net Holdings, L.L.C. and Nextera Enterprises, Inc.



(4)  Includes 350,715 shares of common stock issuable upon exercise of stock
options which are exercisable within 60 days.



(5)  Includes 42,600 shares of common stock issuable upon exercise of stock
options which are exercisable within 60 days.



(6)  Includes 15,000 shares of common stock issuable upon exercise of stock
options which are exercisable within 60 days and 48,825 shares of common stock
issuable upon exercise of currently exercisable warrants. This number also
includes 75,984 shares of common stock held by Tension Envelope, Corp. Mr.
Berkley is President and Chief Executive Officer of Tension Envelope.



(7)  Includes 102,300 shares of common stock issuable upon exercise of stock
options which are exercisable within 60 days and 22,500 shares of common stock
issuable upon exercise of currently exercisable warrants.



(8)  Includes 15,000 shares of common stock issuable upon exercise of stock
options which are exercisable within 60 days and 37,425 shares of common stock
issuable upon exercise of currently exercisable warrants. This number also
includes 57,845 shares of common stock held by JMT Fund, Inc. and 30,879 shares
held by the Hillman Family Partnership.



(9)  Includes 15,900 shares of common stock issuable upon exercise of stock
options which are exercisable within 60 days and 60,000 shares of common stock
issuable upon exercise of currently exercisable warrants.


(10)  See notes (4) through (9).

                                       61
<PAGE>
                          Description of Capital Stock

Upon completion of this offering, our authorized capital stock will consist of
150,000,000 shares of common stock, $0.01 par value per share, and 10,000,000
shares of preferred stock, $0.01 par value per share, issuable in series. The
following summary is qualified in its entirety by reference to our certificate
of incorporation and bylaws, copies of which are filed as exhibits to the
registration statement of which this prospectus is a part.

Common Stock

Holders of our common stock are entitled to one vote per share on all matters to
be voted upon by the stockholders. The holders of common stock are not entitled
to cumulate voting rights with respect to the election of directors, and as a
result, minority stockholders will not be able to elect directors on the basis
of their votes alone. Subject to preferences that may be applicable to any then
outstanding shares of preferred stock, holders of common stock are entitled to
receive ratably such dividends as may be declared by the board of directors out
of funds legally available therefor. In the event of our liquidation,
dissolution or winding up, holders of common stock are entitled to share ratably
in all assets remaining after payment of liabilities and the liquidation
preference of any then outstanding preferred stock. Holders of common stock have
no preemptive, conversion or other rights to subscribe for additional securities
of Hoover's. There are no redemption or sinking fund provisions applicable to
the common stock. All outstanding shares of common stock are, and all shares of
common stock to be outstanding upon completion of the offering will be, validly
issued, fully paid and nonassessable.


On a pro forma basis as of March 31, 1999 to reflect our sale of common stock in
the June 1999 transactions, there were outstanding 8,172,587 shares of common
stock, options to purchase 2,125,650 shares of common stock and warrants to
purchase 1,636,020 shares of common stock. Upon completion of this offering,
11,422,587 shares of common stock will be outstanding on a pro forma basis,
assuming no exercise of the underwriters' over-allotment option and no exercise
of options or warrants after March 31, 1999.


Preferred Stock

Our board of directors has the authority, without further action by the
stockholders, to issue up to 10,000,000 shares of preferred stock in one or more
series and to fix the rights, preferences, privileges and restrictions thereof,
including dividend rights, conversion rights, voting rights, terms of
redemption, liquidation preferences, sinking fund terms and the number of shares
constituting any series or the designation of such series, without any further
vote or action by stockholders. The issuance of preferred stock could adversely
affect the voting power of holders of our common stock and the likelihood that
such holders will receive dividend payments and payments upon liquidation and
could have the effect of delaying, deferring or preventing a change in control
of Hoover's. Accordingly, the issuance of shares of preferred stock may
discourage bids for the common stock or may otherwise adversely affect the
market price of the common stock. We have no present plan to issue any shares of
preferred stock.

Warrants


We have warrants outstanding for the purchase of 1,636,020 shares of our common
stock with a weighted average exercise price of $3.90 per share. Warrants may be
partially exercised or exercised in full upon payment to us of the exercise
price stated on the face of the warrant. Warrants are adjusted for any stock
dividend, stock split or reverse stock split that we may effect. If we undertake
a reorganization, recapitalization, consolidation or merger, warrant holders
will have the right to purchase the number of securities that the warrant holder
would have been able to receive had the warrant holder been a common stock
holder immediately prior to the


                                       62
<PAGE>
reorganization, recapitalization, consolidation or merger. Warrant holders have
also been granted registration rights, as described below, for all common stock
they own. We have agreed to indemnify our warrant holders for any liability they
may incur as a result of our breach of their warrant agreement.

Registration Rights


We have granted registration rights to a number of our stockholders holding
approximately 7,442,250 shares of our common stock in the aggregate.
Stockholders with registration rights may require us to register their shares of
common stock if we register the common stock of any of our stockholders in an
underwritten public offering, unless shares are registered on Form S-8. All of
these registration rights are subject to conditions and limitations, including
the right of the underwriters of an offering to limit the number of shares
included in the registration. Stockholders must pay expenses related to the
registration and distribution of their shares of common stock.


Delaware Anti-Takeover Law and Certain Charter and Bylaw Provisions

DELAWARE ANTI-TAKEOVER STATUTE.  We are subject to the provisions of Section 203
of the Delaware General Corporation Law, an anti-takeover law. Subject to
certain exceptions, the statute prohibits a publicly held Delaware corporation
from engaging in a "business combination" with an "interested stockholder" for a
period of three years after the date of the transaction in which the person
became an interested stockholder, unless:

- - prior to such date, the board of directors of the corporation approved either
  the business combination or the transaction which resulted in the stockholder
  becoming an interested stockholder;

- - upon consummation of the transaction which resulted in the stockholder
  becoming an interested stockholder, the interested stockholder owned at least
  85% of the voting stock of the corporation outstanding at the time the
  transaction commenced, excluding for purposes of determining the number of
  shares outstanding those shares owned (1) by persons who are directors and
  also officers and (2) by employee stock plans in which employee participants
  do not have the right to determine confidentially whether shares held subject
  to the plan will be tendered in a tender or exchange offer; or

- - on or subsequent to such date, the business combination is approved by the
  board of directors and authorized at an annual or special meeting of
  stockholders, and not by written consent, by the affirmative vote of at least
  66 2/3% of the outstanding voting stock which is not owned by the interested
  stockholder.

For purposes of Section 203, a "business combination" includes a merger, asset
sale or other transaction resulting in a financial benefit to the interested
stockholder, and an "interested stockholder" is a person who, together with
affiliates and associates, owns, or within three years prior to the date of
determination whether the person is an "interested stockholder," did own, 15% or
more of the corporation's voting stock.

CERTIFICATE OF INCORPORATION.  On June 8, 1999, our stockholders approved
certain amendments to the certificate of incorporation to provide, effective
upon the consummation of this offering:

- - for the authorization of the board of directors to issue, without further
  action by the stockholders, up to 10,000,000 shares of preferred stock in one
  or more series and to fix the rights, preferences, privileges and restrictions
  thereof;

- - that any action required or permitted to be taken by our stockholders must be
  effected at a duly called annual or special meeting of the stockholders and
  may not be effected by a consent in writing;

- - for a classified board of directors; and

- - that vacancies on the board of directors, including newly created
  directorships, may be filled by a majority of the directors then in office.

                                       63
<PAGE>
BYLAWS.  On May 4, 1999, our board of directors approved certain amendments to
our bylaws to provide that, effective upon the consummation of this offering:

- - special meetings of our stockholders may be called only by the Chairman of the
  Board, the Chief Executive Officer or a majority of the members of the board
  of directors; and

- - our directors may be removed only for cause.

These provisions are intended to enhance the likelihood of continuity and
stability in the composition of the board of directors and in the policies
formulated by the board of directors and to discourage certain types of
transactions that may involve an actual or threatened change of control of
Hoover's. These provisions are designed to reduce our vulnerability to an
unsolicited proposal for a takeover that does not contemplate the acquisition of
all of our outstanding shares, or an unsolicited proposal for the restructuring
or sale of all or part of Hoover's. These provisions, however, could discourage
potential acquisition proposals and could delay or prevent a change in control
of Hoover's. These provisions may also have the effect of preventing changes in
our management.

Transfer Agent and Registrar

We have applied for quotation of our common stock on the Nasdaq National Market
under the symbol "HOOV." The transfer agent and registrar for the common stock
is Continental Stock Transfer & Trust Company, and its address is 2 Broadway,
New York, New York 10004.

                                       64
<PAGE>
                        Shares Eligible for Future Sale

Prior to the offering, there has been no public market for our common stock, and
no prediction can be made as to the effect, if any, that sales of shares of
common stock or the availability of shares of common stock for sale will have on
the market price of the common stock prevailing from time to time. Nevertheless,
sales of substantial amounts of common stock in the public market, or the
perception that these sales could occur, could adversely affect the market price
of our common stock and could impair our future ability to raise capital through
the sale of our equity securities.


Upon completion of the offering, after giving effect to our sale of 1,231,862
shares of common stock in the June 1999 transactions and assuming no exercise of
stock options after March 31, 1999, there will be an aggregate of 11,422,587
shares of our common stock outstanding. The 3,250,000 shares offered by this
prospectus, or 3,737,500 shares if the underwriters' option is exercised in
full, will be freely transferable without restriction or limitation under the
Securities Act of 1933, as amended, unless purchased by our "affiliates" as that
term is defined in Rule 144 under the Securities Act. The remaining 8,172,587
shares outstanding upon completion of the offering will be "restricted
securities" within the meaning of Rule 144 under the Securities Act, and are
subject to restrictions under the Securities Act.



Our directors, officers and security holders holding in the aggregate 7,368,664,
of our shares have agreed not to sell, offer for sale, or otherwise dispose of
any of our common stock for a period of 150 days from the date of this
prospectus without the prior written consent of J.P. Morgan Securities Inc. In
addition, during the 150-day period, we have agreed not to file any registration
statement with respect to our common stock or any securities convertible into or
exercisable or exchangeable for common stock without the prior written consent
of J.P. Morgan Securities Inc. Beginning 150 days after the date of this
prospectus, approximately 5,126,325 of the restricted shares will become
available for sale in the public market, subject to the volume and other
limitations of Rule 144.



In general, under Rule 144, as currently in effect, a person, or persons whose
shares are required to be aggregated, who owns shares that were purchased from
us or any of our affiliates at least one year previously, is entitled to sell in
brokers transactions or to market makers, within any three-month period
commencing 90 days after the date of this prospectus, the number of shares of
common stock that does not exceed the greater of (1) one percent of the number
of then outstanding shares, approximately 116,351 shares immediately after the
offering, or (2) the average weekly reported trading volume during the four
calendar weeks preceding the date on which the required notice of sale is filed
with the SEC. Sales under Rule 144 are generally subject to the availability of
current public information about Hoover's. Any person, or persons whose shares
are aggregated, who owns shares that were purchased from us or any of our
affiliates at least two years previously and who has not been an affiliate of
ours at any time during the 90 days preceding the sale, would be entitled to
sell shares under Rule 144(k) without regard to the volume limitations or manner
of sale, public information or notice requirements of Rule 144.



Any of our employees, officers, directors or consultants who have purchased or
were awarded shares or options to purchase shares pursuant to a written
compensatory plan or contract are entitled to rely on the resale provisions of
Rule 701 under the Securities Act, which permits affiliates and non-affiliates
to sell such shares without having to comply with the holding period
restrictions of Rule 144, in each case commencing 90 days after the date of this
prospectus. In addition, non-affiliates may sell such shares without complying
with the public information, volume and notice provisions of Rule 144. Rule 701
is available for our option holders as to all 228,900 shares issued pursuant to
the exercise of options granted prior to this offering.


After the offering, Hoover's intends to file a registration statement on Form
S-8 to register all of the shares of common stock reserved for issuance under
our stock incentive plans and not eligible for sale under Rule 701. Accordingly,
shares issued upon exercise of such options will be freely tradeable by holders
who are not our affiliates and, subject to the volume and other limitations of
Rule 144, by holders who are our affiliates.

                                       65
<PAGE>
                                  Underwriting

Under the terms and subject to the conditions contained in an underwriting
agreement dated the date of this prospectus, the underwriters named below, for
whom J.P. Morgan Securities Inc., Lehman Brothers Inc., Volpe Brown Whelan &
Company, LLC and Wit Capital Corporation are acting as representatives, have
severally agreed to purchase, and Hoover's has agreed to sell to them, the
respective number of shares of common stock set forth opposite their names
below.

<TABLE>
<CAPTION>
                                                              -------------
                                                                Number of
Underwriters                                                     Shares
                                                              -------------
<S>                                                           <C>
J.P. Morgan Securities Inc..................................
Lehman Brothers Inc.........................................
Volpe Brown Whelan & Company, LLC...........................
Wit Capital Corporation.....................................

                                                              -------------
  Total.....................................................    3,250,000
                                                              -------------
                                                              -------------
</TABLE>

The underwriters are offering the common stock subject to their acceptance of
the common stock and subject to prior sale. The underwriting agreement provides
that the obligations of the several underwriters to purchase shares of common
stock are subject to receipt of an opinion of their counsel and other
conditions. If any of the shares of common stock are purchased by the
underwriters under the underwriting agreement, all of the shares, other than the
shares covered by the over-allotment option described below, must be purchased.

The underwriters propose initially to offer the shares of common stock directly
to the public at the public offering price set forth on the cover page of this
prospectus and to certain dealers at such price less a concession not in excess
of $           per share. The underwriters may allow, and such dealers may
reallow, a concession not in excess of $           per share to certain other
dealers. After the initial public offering of the common stock, the offering
price and other selling terms may be changed from time to time by the
underwriters.

The underwriters have informed us that they do not intend sales to discretionary
accounts to exceed five percent of the total number of shares offered.

We have granted to the underwriters an option, exercisable for 30 days from the
date of this prospectus, to purchase up to 487,500 additional shares of common
stock, on the same terms and conditions as set forth on the cover page hereof.
The underwriters may exercise such option solely to cover over-allotments, if
any, made in connection with the sale of shares of common stock offered hereby.
If the underwriters' option is exercised in full, the total price to public
would be $               , the total underwriting discounts and commissions
would be $               , and the total proceeds to us would be $       ,
before deducting $750,000 in estimated expenses.

                                       66
<PAGE>

Hoover's and its officers, directors and holders of an aggregate of 7,368,664
shares of its common stock have agreed that, without the prior written consent
of J.P. Morgan Securities, Inc., during the period beginning from the date of
this prospectus and continuing to and including the date 150 days after the date
of this prospectus they will not:


- - offer, pledge, announce the intention to sell, sell, contract to sell, sell
  any option or contract to purchase, purchase any option or contract to sell,
  grant any option, right or warrant to purchase or otherwise transfer or
  dispose of, directly or indirectly, any shares of common stock or any
  securities of Hoover's which are substantially similar to the common stock,
  including but not limited to any securities that are convertible into or
  exercisable or exchangeable for, or that represent the right to receive common
  stock or any such substantially similar securities; or

- - enter into any swap, option, future, forward or other agreement that
  transfers, in whole or in part, the economic consequences of ownership of
  common stock or any securities substantially similar to the common stock.

The restrictions described in this paragraph shall not apply to (1) the issuance
of shares by Hoover's under its employee stock option or stock purchase plans,
(2) the grant by Hoover's of employee stock options, (3) the issuance of shares
by Hoover's upon exercise of warrants outstanding on the date of this prospectus
and (4) the issuance of common stock in connection with the transactions
described in this prospectus.


The underwriters have reserved for sale, at the initial public offering price,
shares of common stock for distribution by Wit Capital to its customers through
the Internet. Shares in the offering will be allocated among customers of Wit
Capital on a modified first-come, first-served basis.



The underwriters have reserved for sale, at the initial public offering price,
shares of the common stock for some of our directors, officers, employees,
friends and family who, after receiving a preliminary prospectus and a letter
explaining Hoover's directed share program, have expressed an interest in
purchasing such shares of common stock in the offering. These persons are
expected to purchase, in the aggregate, not more than 5% of the common stock
offered in the offering. The number of shares available for sale to the general
public in the offering will be reduced to the extent such persons purchase such
reserved shares. Any reserved shares not so purchased will be offered to the
general public on the same basis as other shares offered hereby.


We have agreed to indemnify the underwriters against certain liabilities, losses
and expenses, including liabilities under the Securities Act, or to contribute
to payments that the underwriters may be required to make in respect thereof.

In connection with the offering, the underwriters may engage in transactions
that stabilize, maintain or otherwise affect the price of the common stock.
Specifically, the underwriters may over-allot in connection with the offering,
creating a syndicate short position. In addition, the underwriters may bid for,
and purchase, shares of common stock in the open market to cover syndicate short
positions or to stabilize the price of the common stock. Finally, the
underwriting syndicate may reclaim selling concessions allowed for distributing
the common stock in the offering, if the syndicate repurchases previously
distributed common stock in syndicate covering transactions, in stabilization
transactions or otherwise. Any of these activities may stabilize or maintain the
market price of the common stock above independent market levels. The
underwriters are not required to engage in these activities, and may end any of
these activities at any time.

Prior to the offering, there has been no public market for the common stock. The
initial public offering price for the shares of common stock offered hereby will
be determined by agreement between us and the underwriters. Among the factors
considered in making such determination were the history of and the prospects
for the industry in which we compete, an assessment of our management, our
present operations, our historical results of operations and the trend of our
revenues and earnings, the prospects for our future earnings, the general
condition of the securities markets at the time of the offering and the prices
of similar securities of

                                       67
<PAGE>
generally comparable companies. We cannot assure you that an active trading
market will develop for our common stock or that our common stock will trade in
the public market at or above the initial public offering price.


Wit Capital, a member of the National Association of Securities Dealers, Inc.,
will participate in the offering as one of the managing underwriters. The
National Association of Securities Dealers, Inc. approved the membership of Wit
Capital on September 4, 1997. Since that time, Wit Capital has acted as an
underwriter, e-Manager or selected dealer in over 70 public offerings, including
55 initial public offerings. As an e-manager for an offering, Wit Capital had
primary responsibility for distribution of shares through the Internet for that
offering. As a selected dealer in an offering, Wit Capital was a member of the
selling group but not an underwriter in the offering. Except for its
participation as co-manager of this offering and as described below, Wit Capital
has no relationship with Hoover's or any of its founders or significant
stockholders.


From time to time, in the ordinary course of their respective businesses, some
of the underwriters and their affiliates have engaged in, and may in the future
engage in, commercial and/or investment banking transactions with Hoover's. Wit
Capital acted as financial advisor to Hoover's in connection with its June 1999
sale of common stock to NBC and the related execution of a content collaboration
agreement. Wit Capital was paid $67,500 in cash and was issued 3,002 shares of
Hoover's common stock as compensation for its services.

                                 Legal Matters

The validity of the common stock offered hereby will be passed upon for us by
Brobeck, Phleger & Harrison LLP, Austin, Texas and for the underwriters by Davis
Polk & Wardwell, New York, New York.

                                    Experts

Ernst & Young LLP, independent auditors, have audited our financial statements
and schedule as of March 31, 1998 and 1999, and for each of the three years in
the period ended March 31, 1999, as set forth in their report. We have included
our financial statements and schedule in the prospectus and elsewhere in the
registration statement in reliance on Ernst & Young LLP's report, given on their
authority as experts in accounting and auditing.

                             Available Information

We have filed with the Securities and Exchange Commission a registration
statement on Form S-1, including exhibits, schedules and amendments, under the
Securities Act with respect to the shares of common stock to be sold in this
offering. This prospectus does not contain all the information included in the
registration statement. For further information about us and the shares of our
common stock to be sold in this offering, please refer to this registration
statement.

You may read and copy any contract, agreement or other document filed as an
exhibit to our registration statement or any other information from our filings
at the Securities and Exchange Commission's public reference room at 450 Fifth
Street, N.W., Washington, D.C. 20549. You can request copies of these documents,
upon payment of a duplicating fee, by writing to the Securities and Exchange
Commission. Please call the Securities and Exchange Commission at 1-800-SEC-0330
for further information about the public reference rooms. Our filings with the
Securities and Exchange Commission, including our registration statement, are
also available to you on the Securities and Exchange Commission's Web site,
http://www.sec.gov. As a result of this offering, we will become subject to the
information and reporting requirements of the Securities Exchange Act of 1934,
and will file periodic reports, proxy statements and other information with the
Securities and Exchange Commission.

We intend to furnish our stockholders with annual reports containing audited
financial statements, and make available to our stockholders quarterly reports
for the first three quarters of each fiscal year containing unaudited interim
financial information.

                                       68
<PAGE>
                                 Hoover's, Inc.
                              Financial Statements

<TABLE>
<S>                                                                                     <C>
Report of Independent Auditors........................................................        F-2

Audited Financial Statements

Balance Sheets as of March 31, 1998 and 1999..........................................        F-3
Statements of Operations for the years ended March 31, 1997, 1998 and 1999............        F-4
Statements of Stockholders' Equity for the years ended March 31, 1997, 1998 and
  1999................................................................................        F-5
Statements of Cash Flows for the years ended March 31, 1997, 1998 and 1999............        F-6
Notes to Financial Statements.........................................................        F-7
</TABLE>

                                      F-1
<PAGE>
                         Report of Independent Auditors

Board of Directors and Shareholders
Hoover's, Inc.

We have audited the accompanying balance sheets of Hoover's, Inc. as of March
31, 1998 and 1999, and the related statements of operations, stockholders'
equity and cash flows for each of the three years in the period ended March 31,
1999. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Hoover's, Inc. at March 31,
1998 and 1999, and the results of its operations and its cash flows for each of
the three years in the period ended March 31, 1999 in conformity with generally
accepted accounting principles.


                                          /s/ Ernst & Young LLP



Austin, Texas
April 17, 1999,
except for the June 1999 stock split described in Note 2,
as to which the date is June 8, 1999 and the



reverse stock split described in Note 2, as
to which the date is June 29, 1999


                                      F-2
<PAGE>
                                 Hoover's, Inc.

                                 Balance Sheets

<TABLE>
<CAPTION>
                                                                                     ----------------------------

<S>                                                                                  <C>            <C>
                                                                                              March 31,
                                                                                     ----------------------------

<CAPTION>
                                                                                              1998           1999
                                                                                     -------------  -------------
<S>                                                                                  <C>            <C>
ASSETS
Current assets:
  Cash and cash equivalents........................................................  $   3,860,150  $   7,814,434
  Accounts receivable, less allowance for doubtful accounts of $34,133 and $32,886
   at March 31, 1998 and 1999, respectively........................................        700,148        866,103
  Receivable from stockholder......................................................        234,465             --
  Book inventory, less allowances for excess and obsolete inventory of $52,772 and
   $78,025 at March 31, 1998 and 1999, respectively................................        139,638         83,513
  Prepaid expenses and other current assets........................................         96,667         88,920
                                                                                     -------------  -------------
Total current assets...............................................................      5,031,068      8,852,970
Property, plant and equipment:
  Computer and office equipment....................................................        795,332      1,493,124
  Equipment under capital lease....................................................        164,672        147,028
  Furniture and fixtures...........................................................        253,620        344,723
                                                                                     -------------  -------------
                                                                                         1,213,624      1,984,875
  Less accumulated depreciation....................................................       (489,895)      (888,296)
                                                                                     -------------  -------------
                                                                                           723,729      1,096,579

Other assets.......................................................................         16,789        126,790
                                                                                     -------------  -------------
Total assets.......................................................................  $   5,771,586  $  10,076,339
                                                                                     -------------  -------------
                                                                                     -------------  -------------

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable and commissions.................................................  $     209,028  $     460,128
  Accrued expenses.................................................................        551,849        693,554
  Current portion of long-term debt and capital leases.............................        196,045        376,578
  Deferred revenue.................................................................        647,567      1,618,000
                                                                                     -------------  -------------
Total current liabilities..........................................................      1,604,489      3,148,260

Bank term loan, less current portion...............................................         75,000         97,628
Obligations under capital leases, less current portion.............................         97,224         70,236
                                                                                     -------------  -------------
Total liabilities..................................................................      1,776,713      3,316,124

Stockholders' equity:
  Common stock, $.01 par value, 150,000,000 shares authorized, 5,220,975 and
   7,090,725 shares issued at March 31, 1998 and 1999, respectively................         52,210         70,907
  Additional paid-in capital.......................................................     10,301,394     18,066,854
  Unearned stock compensation......................................................             --     (2,763,999)
  Accumulated deficit..............................................................     (6,208,731)    (8,463,547)
  Treasury stock at cost--150,000 shares...........................................       (150,000)      (150,000)
                                                                                     -------------  -------------
Total stockholders' equity.........................................................      3,994,873      6,760,215
                                                                                     -------------  -------------
Total liabilities and stockholders' equity.........................................  $   5,771,586  $  10,076,339
                                                                                     -------------  -------------
                                                                                     -------------  -------------
</TABLE>


SEE ACCOMPANYING NOTES.

                                      F-3
<PAGE>
                                 Hoover's, Inc.

                            Statements of Operations

<TABLE>
<CAPTION>
                                                                        ------------------------------------------

<S>                                                                     <C>           <C>            <C>
                                                                                   Year ended March 31,
                                                                        ------------------------------------------

<CAPTION>
                                                                                1997           1998           1999
                                                                        ------------  -------------  -------------
<S>                                                                     <C>           <C>            <C>
Revenues:
  Online information sales............................................  $  1,192,193  $   2,696,254  $   6,764,024
  Advertising, sponsorship, e-commerce................................       514,124        504,019        960,938
  Advertising representation contract with related party..............            --        678,375             --
  CD-ROM and print....................................................     2,253,496      1,590,920      1,636,578
                                                                        ------------  -------------  -------------
Total revenues........................................................     3,959,813      5,469,568      9,361,540
  Provision for returns of print products.............................      (600,286)      (287,572)      (132,354)
                                                                        ------------  -------------  -------------
Net revenues..........................................................     3,359,527      5,181,996      9,229,186
  Cost of revenues....................................................     2,129,173      3,034,813      5,002,307
                                                                        ------------  -------------  -------------
Gross profit..........................................................     1,230,354      2,147,183      4,226,879

Expenses:
  Product development.................................................       200,623        390,638        565,936
  Sales and marketing.................................................       865,177      1,501,235      2,184,530
  General and administrative..........................................     1,037,458      2,125,455      3,401,777
  Non-cash compensation...............................................            --             --        450,603
                                                                        ------------  -------------  -------------
Total expenses........................................................     2,103,258      4,017,328      6,602,846
                                                                        ------------  -------------  -------------
Operating loss........................................................      (872,904)    (1,870,145)    (2,375,967)

Interest income ......................................................         4,888        129,397        177,149
Interest expense......................................................       (76,313)       (46,763)       (55,998)
                                                                        ------------  -------------  -------------
Net loss..............................................................  $   (944,329) $  (1,787,511) $  (2,254,816)
                                                                        ------------  -------------  -------------
                                                                        ------------  -------------  -------------
Basic and diluted net loss per share..................................  $      (0.27) $       (0.39) $       (0.42)
                                                                        ------------  -------------  -------------
                                                                        ------------  -------------  -------------
</TABLE>


SEE ACCOMPANYING NOTES.

                                      F-4
<PAGE>
                                 Hoover's, Inc.

                       Statements of Stockholders' Equity


<TABLE>
<CAPTION>
                                   ---------------------------------------------------------------------------------------
<S>                                <C>        <C>          <C>          <C>           <C>          <C>        <C>
                                   Shares of      Common    Additional     Unearned                                 Total
                                      Common       Stock       Paid-In        Stock   Accumulated   Treasury  Stockholders'
                                       Stock   Par Value       Capital  Compensation     Deficit       Stock       Equity
                                   ---------  -----------  -----------  ------------  -----------  ---------  ------------
Balance at March 31, 1996........  3,591,900   $  35,919   $ 3,993,390   $       --   ($3,476,891) $(150,000)  $  402,418
  Exercise of options............     10,500         105        10,395           --           --          --       10,500
  Exercise of warrants...........    214,605       2,146       283,994           --           --          --      286,140
  Conversion of debt.............     42,480         425       155,335           --           --          --      155,760
  Issuances of common stock......    204,540       2,045       693,370           --           --          --      695,415
  Net loss.......................         --          --            --           --     (944,329)         --     (944,329)
                                   ---------  -----------  -----------  ------------  -----------  ---------  ------------
Balance at March 31, 1997........  4,064,025      40,640     5,136,484           --   (4,421,220)   (150,000)     605,904
  Exercise of options............     24,900         249        33,051           --           --          --       33,300
  Exercise of warrants...........    232,050       2,321       848,529           --           --          --      850,850
  Issuances of common stock......    900,000       9,000     4,283,330           --           --          --    4,292,330
  Net loss.......................         --          --            --           --   (1,787,511)         --   (1,787,511)
                                   ---------  -----------  -----------  ------------  -----------  ---------  ------------
Balance at March 31, 1998........  5,220,975      52,210    10,301,394           --   (6,208,731)   (150,000)   3,994,873
  Exercise of options............    193,500       1,935       261,065           --           --          --      263,000
  Exercise of warrants...........  1,676,250      16,762     4,289,793           --           --          --    4,306,555
  Unearned stock compensation....         --          --     3,214,602   (3,214,602)          --          --           --
  Amortization of unearned stock
   compensation..................         --          --            --      450,603           --          --      450,603
  Net loss.......................         --          --            --           --   (2,254,816)         --   (2,254,816)
                                   ---------  -----------  -----------  ------------  -----------  ---------  ------------
Balance at March 31, 1999........  7,090,725   $  70,907   $18,066,854   $(2,763,999) ($8,463,547) $(150,000)  $6,760,215
                                   ---------  -----------  -----------  ------------  -----------  ---------  ------------
                                   ---------  -----------  -----------  ------------  -----------  ---------  ------------
</TABLE>


SEE ACCOMPANYING NOTES.

                                      F-5
<PAGE>
                                 Hoover's, Inc.

                            Statements of Cash Flows
<TABLE>
<CAPTION>
                                                                        ------------------------------------------
<S>                                                                     <C>           <C>            <C>
                                                                                   Year ended March 31,
                                                                        ------------------------------------------

<CAPTION>
                                                                                1997           1998           1999
                                                                        ------------  -------------  -------------
<S>                                                                     <C>           <C>            <C>
Operating activities
Net loss..............................................................  $   (944,329) $  (1,787,511) $  (2,254,816)
Adjustments to reconcile net loss to net cash used in operating
  activities:
  Depreciation........................................................        89,993        272,722        414,633
  Amortization of unearned stock compensation.........................            --             --        450,603
  Loss on sale and disposal of equipment..............................         4,409            360          1,411
  Changes in operating assets and liabilities:
    Accounts receivable...............................................        21,104       (557,358)        68,510
    Inventories.......................................................       (38,934)        91,443         56,125
    Prepaid expenses and other current assets.........................        (7,188)       (46,510)         7,747
    Other assets......................................................        93,762        197,869       (110,001)
    Accounts payable and commissions..................................      (146,121)       (69,261)       251,100
    Accrued expenses..................................................        98,047        265,011        141,705
    Deferred revenue..................................................        50,125        588,556        970,433
                                                                        ------------  -------------  -------------
Net cash used in operating activities.................................      (779,132)    (1,044,679)        (2,550)

Investing activities
Purchases of property, plant and equipment............................      (230,874)      (584,564)      (808,394)
Proceeds from sale of equipment.......................................         1,368             --         19,500
                                                                        ------------  -------------  -------------
Net cash used in investing activities.................................      (229,506)      (584,564)      (788,894)

Financing activities
Payments received on stock purchase receivables.......................       329,218             --             --
Payments on lines of credit from stockholders.........................       (50,000)      (350,000)            --
Proceeds from bank term loans.........................................       131,250        200,000        496,838
Payments on bank term loans...........................................            --        (93,750)      (286,710)
Payments on capital leases............................................       (11,454)       (22,449)       (33,955)
Net proceeds from capital stock transactions..........................     1,147,815      5,176,480      4,569,555
                                                                        ------------  -------------  -------------
Net cash provided by financing activities.............................     1,546,829      4,910,281      4,745,728

Increase in cash and cash equivalents.................................       538,191      3,281,038      3,954,284
Cash and cash equivalents at beginning of year........................        40,921        579,112      3,860,150
                                                                        ------------  -------------  -------------
Cash and cash equivalents at end of year..............................  $    579,112  $   3,860,150  $   7,814,434
                                                                        ------------  -------------  -------------
                                                                        ------------  -------------  -------------
</TABLE>

SEE ACCOMPANYING NOTES.

                                      F-6
<PAGE>
                                 Hoover's, Inc.

                         Notes to Financial Statements

1. Organization and Significant Accounting Policies


Hoover's, Inc. ("Hoover's") creates, publishes and distributes high quality
company and business information for business organizations, businesspeople and
investment professionals. Hoover's publishes this information on the Internet
through Hoover's Online and related sites, as well as through other third party
online and Internet services. The core product is an online database of company
and industry information on over 14,000 public and private enterprises
worldwide. Hoover's also has a line of print products. Additionally, Hoover's
sells advertising space on its various Internet sites.


CASH AND CASH EQUIVALENTS

Hoover's considers all highly liquid investments with a maturity of three months
or less when purchased and money market mutual fund shares to be cash
equivalents.

ACCOUNTS RECEIVABLE

Accounts receivable are recorded net of an allowance for doubtful accounts.
Hoover's customers are concentrated in the United States. Hoover's performs
limited credit evaluations, generally does not require collateral and
establishes an allowance for doubtful accounts based upon factors surrounding
the credit risk of each customer, historical trends and other information.
Credit losses have not been significant to date.

INVENTORIES

Inventories are stated at the lower of cost (first-in, first-out method) or
market.

PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment are stated at cost. Hoover's depreciates property,
plant and equipment using the straight line method over estimated useful lives
of three to five years. Depreciation expense includes depreciation of assets
acquired under capital leases.

REVENUE RECOGNITION

Online information sales are recognized as service is provided under the terms
of online subscription and license agreements. Payments received in advance of
providing services are recorded as deferred revenue and amortized into revenue
over the term of the agreement.

Advertising revenues are recognized as impressions are delivered or ratably over
the contract period based on the terms of the specific customer agreements,
provided that no significant remaining obligations exist and collection of the
resulting receivable is probable. If an agreement contains both a minimum
contract period and minimum impression guarantees and delivery of the
impressions is falling short compared to the contract period, the Company defers
recognition of the corresponding revenues and recognizes those revenues as
impressions are delivered, rather than ratably over the contract period.
Sponsorship revenues are generally recognized over the contract period and
e-commerce revenues are generally recognized as sales are made by e-commerce
partners, provided that no significant remaining obligations exist and
collection of the resulting receivable is probable.

                                      F-7
<PAGE>
                                 Hoover's, Inc.

                   Notes to Financial Statements (Continued)

1. Organization and Significant Accounting Policies (Continued)
CD-ROM and print product revenues are recognized when goods are shipped to
customers, when consignment inventory is sold by the consignee or upon shipment
by Hoover's agent. At the time of sale an allowance for returns is established.

ADVERTISING COSTS

Hoover's expenses advertising costs as incurred. These expenses were
approximately $174,000, $275,000 and $478,000 for the years ended March 31,
1997, 1998 and 1999, respectively.

COST OF REVENUES

Cost of revenues includes editorial costs, licensing of third-party content,
hosting and communication services and advertising agency discounts.

PRODUCT DEVELOPMENT

Product development expenses primarily include personnel and consulting costs
associated with the design, development and testing of Hoover's systems.
Hoover's generally expenses product development expenses as incurred. Software
development costs are required to be capitalized following establishment of
technological feasibility. To date, costs meeting this criterion have been
insignificant.

ACCOUNTING FOR STOCK-BASED COMPENSATION

As allowed by the Financial Accounting Standards Board's Statement of Financial
Accounting Standards ("SFAS") No. 123, ACCOUNTING FOR STOCK-BASED COMPENSATION,
Hoover's accounts for its stock compensation arrangements with employees under
the provisions of Accounting Principles Board Opinion No. 25, ACCOUNTING FOR
STOCK ISSUED TO EMPLOYEES ("APB 25"). Hoover's has provided the pro forma and
other disclosures required by SFAS No. 123.

SEGMENT INFORMATION

Effective April 1, 1998, Hoover's adopted SFAS No. 131, DISCLOSURES ABOUT
SEGMENTS OF AN ENTERPRISE AND RELATED INFORMATION, which establishes standards
for reporting financial information about operating segments and related
disclosures about products and services, geographic areas and major customers in
annual financial statements and requires reporting selected information about
operating segments in interim financial reports. Hoover's does not believe it
operates in more than one segment because the chief operating decision maker
allocates resources and assesses the performance associated with business
information services and other activities as a single segment.

NET LOSS PER SHARE

Hoover's computes net loss per share in accordance with SFAS No. 128, EARNINGS
PER SHARE, and SEC Staff Accounting Bulletin No. 98 ("SAB 98"). Under SFAS No.
128 and SAB 98, basic net loss per share is computed by dividing net loss by the
weighted average number of shares outstanding. Diluted net loss per share is

                                      F-8
<PAGE>
                                 Hoover's, Inc.

                   Notes to Financial Statements (Continued)

1. Organization and Significant Accounting Policies (Continued)
computed by dividing net loss by the weighted average number of common shares
and dilutive common share equivalents outstanding. Hoover's calculation of
diluted net loss per share excludes shares of common stock issuable upon
exercise of warrants and employee stock options because inclusion would be
antidilutive.

Under SAB 98, all options, warrants or other potentially dilutive instruments
issued for nominal consideration prior to the anticipated effective date of an
initial public offering are required to be included in the calculation of basic
and diluted net loss per share as if they were outstanding for all periods
presented. Hoover's has not issued any such securities for nominal
consideration.


Weighted average shares outstanding during the years ended March 31, 1997, 1998
and 1999 were 3,526,707, 4,569,038 and 5,314,092 respectively.


USE OF ESTIMATES

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the amounts reported in the financial statements and accompanying notes.
Actual results could differ from those estimates.

INCOME TAXES

Hoover's accounts for income taxes in accordance with SFAS No. 109, ACCOUNTING
FOR INCOME TAXES. SFAS No. 109 prescribes the use of the liability method
whereby deferred tax asset and liability account balances are determined based
on differences between financial reporting and tax bases of assets and
liabilities and are measured using the enacted tax rates and laws that will be
in effect when the differences are expected to reverse.

RECLASSIFICATIONS

Reclassifications have been made to the 1997 and 1998 financial statements to
conform with the 1999 presentation.

2. Capital Stock and Warrants


During the year ended March 31, 1997, Hoover's obtained short-term financing
totaling $155,760 from certain stockholders which was converted later in the
year to 42,480 shares of common stock and warrants to purchase 42,480 shares of
common stock of Hoover's at an exercise price of $3.67 per share.



In March 1997, Hoover's completed a private placement of 204,540 shares of
common stock and warrants to purchase 204,540 shares of common stock of Hoover's
at an exercise price of $3.67 per share for net proceeds of approximately
$695,000. Additionally, Hoover's granted warrants to purchase 37,500 shares of
common stock with an exercise price of $2.00 per share and warrants to purchase
6,750 shares of common stock with an exercise price per share of $3.67 per share
to a financial advisor.



In September 1997, Hoover's completed a private placement of 900,000 shares of
common stock and warrants to purchase 1,500,000 shares of common stock of
Hoover's (one half at an exercise price of $4.00 per share and one half at
exercise price of $4.67 per share) for proceeds of $4,300,000 net of costs.
Hoover's also granted


                                      F-9
<PAGE>
                                 Hoover's, Inc.

                   Notes to Financial Statements (Continued)

2. Capital Stock and Warrants (Continued)

warrants to purchase 40,500 shares of common stock with an exercise price of
$3.67 per share to an investment advisor in conjunction with this transaction.
At the same time, various warrant holders exercised existing warrants to
purchase 232,050 shares of common stock for net proceeds of $851,000.



In conjunction with the September 1997 private placement, stockholders were
given additional limited rights of first refusal with respect to sales of
Hoover's stock. In addition, Hoover's is now required to obtain approval from
70% of the stockholders before increasing the number of directors, issuing new
stock, warrants or options (except for options already authorized under the
existing Employee Stock Option Plans), selling or disposing of assets (except in
the normal course of business) or merging into or consolidating with any other
corporation. Changes to the Stockholders Agreement also included new provisions
requiring board of directors consent for adopting capital and operating budgets,
incurrence of indebtedness over $500,000 and for certain executive compensation
arrangements or changes. The Stockholders Agreement terminates on its own terms
upon consummation by Hoover's of an offer and sale of shares of its common stock
in an initial public offering.



In December 1997, a stockholder waived certain first refusal and other rights,
previously granted in conjunction with a private placement offering in 1994, in
exchange for warrants to purchase 225,000 shares of common stock of Hoover's at
an exercise price of $3.33 per share. Also during 1997, certain warrant holders
exercised warrants previously issued to purchase 214,605 shares of common stock
of Hoover's at an exercise price of $1.33 per share and were issued new warrants
to purchase 332,520 shares of common stock of Hoover's at an exercise price of
$3.33 per share. Additionally, Hoover's granted warrants to purchase 105,000
shares of common stock with an exercise price of $3.33 per share to members of
the board of directors.


In December 1997, Hoover's effected a ten-for-one split of the common stock. All
share and per share amounts in the financial statements and accompanying notes
have been restated to reflect the ten-for-one stock split.


In February 1999, a warrant holder exercised warrants to purchase 885,000 shares
of common stock for proceeds of $1,327,500. In March 1999, a warrant holder
exercised warrants to purchase 750,000 shares of common stock for proceeds of
$3,000,000. Also, during the year ended March 31, 1999, Hoover's granted
warrants to purchase 82,500 shares of common stock with exercise prices of $4.33
per share to members of the board of directors.


In June 1999, the stockholders approved an increase in authorized common stock,
allowing Hoover's to effect a two-for-one split of the common stock which was
approved by the board of directors in May 1999. All share and per share amounts
in the financial statements and accompanying notes have been restated to reflect
this stock split.


Also in June 1999, the stockholders approved a .75-for-one reverse split of the
common stock. All share and per share amounts in the financial statements and
accompanying notes have been restated to reflect this reverse stock split.


                                      F-10
<PAGE>
                                 Hoover's, Inc.

                   Notes to Financial Statements (Continued)

2. Capital Stock and Warrants (Continued)
At March 31, 1998 and 1999, the following warrants to purchase shares of common
stock were outstanding and exercisable, primarily to existing stockholders:

<TABLE>
<CAPTION>
                                                                     ------------------------
<S>                                                                  <C>          <C>
                                                                         Shares Issuable
                                                                          Upon Exercise
                                                                     ------------------------

<CAPTION>
                                                                            1998         1999
                                                                     -----------  -----------
<S>                                                                  <C>          <C>
Expire June, 2000, price $1.33 per share...........................       97,500       56,250

Expire March, 1999, price $1.50 per share..........................      885,000           --

Expire December, 2001, price $2.00 per share.......................       37,500       37,500

Expire December, 2000, price $3.33 per share.......................      662,520      662,520

Expire March, 2002, price $3.67 per share..........................        6,750        6,750

Expire September, 2002, price $3.67 per share......................       40,500       40,500

Expire July, 1999, price $4.00 per share...........................      750,000           --

Expire December, 2007, price $4.33 per share.......................           --       82,500

Expire July, 2000, price $4.67 per share...........................      750,000      750,000
                                                                     -----------  -----------

                                                                       3,229,770    1,636,021
                                                                     -----------  -----------
                                                                     -----------  -----------
</TABLE>



In general, the exercise prices of the warrants is to be adjusted only for
capital restructures and stock splits, and not for subsequent sales of Common
Stock. The weighted average exercise price of warrants outstanding at March 31,
1999 was $3.91. The weighted average fair value of warrants granted during the
year ended March 31, 1999, all to board of directors members, was $4.33.


                                      F-11
<PAGE>
                                 Hoover's, Inc.

                   Notes to Financial Statements (Continued)

3. Stock Options and Transactions


Hoover's has adopted several incentive and non-qualifying stock option plans to
grant options to key employees, board members and other individuals and has
reserved a total of 4,069,215 shares of Common Stock for issuance under those
plans and the outstanding warrants. Stock options generally vest over three to
four years and have terms up to ten years. Information on stock option activity
is as follows:



<TABLE>
<CAPTION>
                                                                 ------------------------------
<S>                                                              <C>          <C>
                                                                   Number of  Weighted Average
                                                                      Shares  Exercise Price
                                                                 -----------  -----------------
Total options outstanding at March 31, 1996....................      941,250      $    1.00
  Options granted..............................................      343,950           2.00
  Options forfeited............................................      (65,250)          1.47
  Options exercised............................................      (10,500)          1.00
                                                                 -----------          -----

Total options outstanding at March 31, 1997....................    1,209,450           1.26
  Options granted..............................................      532,500           3.73
  Options forfeited............................................      (24,600)          2.00
  Options exercised............................................      (24,900)          1.34
                                                                 -----------          -----

Total options outstanding at March 31, 1998....................    1,692,450           2.03
  Options granted..............................................      674,400           4.65
  Options forfeited............................................      (47,700)          3.60
  Options exercised............................................     (193,500)          1.36
                                                                 -----------          -----

Total options outstanding at March 31, 1999....................    2,125,650      $    2.88
                                                                 -----------          -----
                                                                 -----------          -----
</TABLE>


The following is a summary of options outstanding and exercisable as of March
31, 1999:


<TABLE>
<CAPTION>
                              -----------------------------------------------------------------------------------------
                                              Outstanding                                   Exercisable
                              -------------------------------------------   -------------------------------------------
                                Number of           Weighted-                 Number of           Weighted-
                                   Shares             Average   Weighted-        Shares             Average   Weighted-
                               Subject to           Remaining     Average    Subject to           Remaining     Average
Range of                          Options    Contractual Life    Exercise       Options    Contractual Life    Exercise
Exercise Prices               Outstanding          (in years)       Price   Exercisable          (in years)       Price
                              -----------   -----------------   ---------   -----------   -----------------   ---------
<S>                           <C>           <C>                 <C>         <C>           <C>                 <C>
$1.00.......................     720,750           3.6            $1.00        720,750           3.6            $1.00
$2.00.......................     261,750           9.0             2.00        183,225           9.0             2.00
$3.67-4.33..................     928,650           9.2             4.01        209,700           9.2             3.76
$4.67-5.66..................     214,500           9.2             5.40             --            --               --
                              -----------          ---          ---------   -----------          ---          ---------
                               2,125,650           7.3            $2.88      1,113,675           5.6            $1.69
                              -----------          ---          ---------   -----------          ---          ---------
                              -----------          ---          ---------   -----------          ---          ---------
</TABLE>



Of the stock options granted to employees during the year ended March 31, 1999
for 674,400 shares of common stock, 214,500 had exercise prices below the deemed
fair market value of the underlying shares of common stock on the date of grant.
As a result, Hoover's recorded unearned stock compensation of $3,214,602


                                      F-12
<PAGE>
                                 Hoover's, Inc.

                   Notes to Financial Statements (Continued)

3. Stock Options and Transactions (Continued)
of which $450,603 was amortized to non-cash compensation during the year ended
March 31, 1999. The remaining unearned compensation will be recognized as
non-cash compensation over the remaining vesting period of the options of
approximately 4 years.

Pro forma information regarding net loss is required by SFAS No. 123, and has
been determined as if Hoover's had accounted for its employee stock options
under the fair value method of SFAS No. 123. The fair value for these options
was estimated at the date of grant using a minimum value option pricing model
with the following assumptions:

<TABLE>
<CAPTION>
                                                                 -------------------------------

<S>                                                              <C>        <C>        <C>
                                                                      Year ended March 31,

<CAPTION>
                                                                 -------------------------------
                                                                      1997       1998       1999
                                                                 ---------  ---------  ---------
<S>                                                              <C>        <C>        <C>
Risk-free interest rate........................................    6.5%       6.5%        6%
Weighted-average expected life of the options..................    4 years    4 years    4 years
Dividend rate..................................................     0%         0%         0%
Assumed volatility.............................................     0%         0%         0%
Weighted average fair value of options granted:
  Exercise price equal to fair value of stock on date of
   grant.......................................................       $.65       $.87     $  .92
  Exercise price less than fair value of stock on date of
   grant.......................................................         --         --     $16.14
</TABLE>


For purposes of pro forma disclosure, the estimated fair value of the options is
amortized to expense over the options' vesting period. Hoover's pro forma
information follows:

<TABLE>
<CAPTION>
                                                  -------------------------------------------

<S>                                               <C>            <C>            <C>
                                                             Year ended March 31,

<CAPTION>
                                                  -------------------------------------------
                                                           1997           1998           1999
                                                  -------------  -------------  -------------
<S>                                               <C>            <C>            <C>
Pro forma stock-based compensation expense......  $      73,000  $     205,000  $     487,000
Pro forma net loss..............................     (1,017,329)    (1,992,511)    (2,291,213)
Pro forma basic and diluted net loss per share..           (.29)          (.44)          (.43)
</TABLE>


Option valuation models incorporate highly subjective assumptions. Because
changes in the subjective assumptions can materially affect the fair value
estimate, the existing models do not necessarily provide a reliable single
measure of the fair value of Hoover's employee stock options. Because the
determination of fair value of all employee stock options granted after such
time as Hoover's becomes a public entity will include an expected volatility
factor and because, for pro forma disclosure purposes, the estimated fair value
of Hoover's employee stock options is treated as if amortized to expense over
the options' vesting period, the effects of applying SFAS No. 123 for pro forma
disclosures are not necessarily indicative of future amounts.

4. Income Taxes

At March 31, 1999, Hoover's had federal net operating loss carryforwards of
approximately $7,400,000. The net operating loss carryforwards will expire at
various dates beginning in 2005, if not utilized. Utilization of the

                                      F-13
<PAGE>
                                 Hoover's, Inc.

                   Notes to Financial Statements (Continued)

4. Income Taxes (Continued)
net operating losses may be subject to a substantial annual limitation due to
the "change in ownership" provisions of the Internal Revenue Code of 1986. The
annual limitation may result in the expiration of net operating losses before
utilization.

Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts used for income tax purposes. Significant components of
Hoover's deferred taxes at March 31, are as follows:

<TABLE>
<CAPTION>
                                                                 ----------------------------
<S>                                                              <C>            <C>
                                                                          1998           1999
                                                                 -------------  -------------
Deferred tax assets:
  Capitalized costs............................................         49,592          4,514
  Tax loss carryforwards.......................................      2,045,035      2,752,588
  Reserves for sales and inventory.............................         90,647         62,321
  Accrued expenses and other...................................         50,447         69,676
                                                                 -------------  -------------
Net deferred tax asset.........................................      2,235,721      2,889,099
Valuation allowance for net deferred tax asset.................     (2,235,721)    (2,889,099)
                                                                 -------------  -------------
Net deferred taxes.............................................  $          --  $          --
                                                                 -------------  -------------
                                                                 -------------  -------------
</TABLE>

Hoover's has established a valuation allowance to offset its deferred tax assets
because Hoover's historical operating results indicate it is more likely than
not that the net deferred tax asset will not be realized because of
uncertainties regarding the utilization of net operating loss carryforwards
during the carryforward period. The valuation allowance increased by
approximately $654,000 during the year ended March 31, 1999.

Hoover's provision for income taxes differs from the expected tax benefit amount
computed by applying the statutory federal income tax rate of 34% to loss before
income taxes as a result of the following:
<TABLE>
<CAPTION>
                                                                    -------------------------------
<S>                                                                 <C>        <C>        <C>
                                                                         Year ended March 31,
                                                                    -------------------------------

<CAPTION>
                                                                         1997       1998       1999
                                                                    ---------  ---------  ---------
<S>                                                                 <C>        <C>        <C>
Federal statutory rate............................................      (34.0)%     (34.0)%     (34.0)%
State taxes, net of federal benefit...............................       (3.0)      (3.0)      (2.4)
Non-cash compensation expense.....................................         --         --        6.8
Other.............................................................        0.6        0.7        0.6
Change in valuation allowance.....................................       36.4       36.3       29.0
                                                                    ---------  ---------  ---------
                                                                          0.0%       0.0%       0.0%
                                                                    ---------  ---------  ---------
                                                                    ---------  ---------  ---------
</TABLE>

                                      F-14
<PAGE>
                                 Hoover's, Inc.

                   Notes to Financial Statements (Continued)

5. Lease Commitments

Hoover's has entered into a noncancelable operating lease for office space.
Future minimum payments due under this lease and subsequent amendments are as
follows for each of the years ending March 31:

<TABLE>
<S>                                                                <C>
2000.............................................................  $ 349,320
2001.............................................................    352,379
2002.............................................................     29,386
                                                                   ---------
                                                                   $ 731,085
                                                                   ---------
                                                                   ---------
</TABLE>

Rent expense for the years ended March 31, 1997, 1998 and 1999 totaled $121,935,
$253,507 and $354,129, respectively.

Hoover's leases certain telephone and computer equipment under long term capital
leases and has the option to purchase the assets at the end of the lease term.
The telephone and computer equipment are included in property, plant and
equipment in the balance sheet and related amortization is included in
depreciation expense. At March 31, 1999, future minimum lease payments under
these capital leases are as follows:

<TABLE>
<S>                                                                <C>
2000.............................................................  $  33,696
2001.............................................................     32,368
2002.............................................................     31,872
2003.............................................................     19,595
                                                                   ---------
                                                                     117,531

Less amount representing interest................................    (20,717)
                                                                   ---------
Net present value................................................     96,814
Less current portion.............................................     26,578
                                                                   ---------
Long-term capital lease obligations..............................  $  70,236
                                                                   ---------
                                                                   ---------
</TABLE>

6. Short-Term Borrowings--Stockholders

Until March 31, 1999, Hoover's had a $300,000 line of credit agreement with a
stockholder. There were no amounts outstanding under this line of credit at
March 31, 1998 or 1999. Borrowings accrued interest at prime plus 2% and were
collateralized by any trade accounts receivable due from that stockholder.
During the years ended March 31, 1997 and 1998, Hoover's incurred approximately
$31,000 and $9,000, respectively, of interest expense under this line of credit.
Hoover's also maintained a $100,000 line of credit agreement with a group of
stockholders. There were no amounts outstanding under this line of credit at
March 31, 1998 or 1999. All stockholder lines of credit were terminated
effective March 31, 1999.

7. Bank Obligations

At March 31, 1999, Hoover's has a $550,000 term loan, a $200,000 term loan and a
$150,000 revolving line of credit with a bank. The term loans bear interest at
prime plus 1.50% and the revolving line of credit bears interest at prime plus
1.25%. At March 31, 1998 and 1999, there were no borrowings outstanding under
the line of credit, and $237,500 and $447,628, respectively, outstanding under
the term loans. The term loans

                                      F-15
<PAGE>
                                 Hoover's, Inc.

                   Notes to Financial Statements (Continued)

7. Bank Obligations (Continued)
require monthly payments of $29,167 principal, plus interest and mature in 2000.
The bank obligations are collateralized by Hoover's receivables, inventory and
property, plant and equipment. The carrying value of the bank obligations
approximates fair value as the interest rates are variable.

8. Related Party Transactions

In March 1997, Hoover's entered into an Advertising Representation/Strategic
Alliance Agreement with a stockholder. The agreement provided that the
stockholder would be the exclusive agent for sales of advertising on Hoover's
Online and related sites. Under the agreement, Hoover's would receive a
percentage of revenue sold, subject to certain minimums. This agreement was
amended effective October 1, 1997 to release the stockholder as Hoover's agent,
but continued to require minimum payments through December 31, 1997. Hoover's
recognized revenue of approximately $678,000 under this agreement during the
year ended March 31, 1998. At March 31, 1998, approximately $235,000 of Hoover's
accounts receivable were due from this stockholder, which was received during
the year ended March 31, 1999.

Hoover's purchases certain information included in its databases from a
subsidiary of a stockholder. Hoover's paid approximately $134,000 and $274,000
during the years ended March 31, 1998 and 1999 respectively, for this
information.

During 1999, Hoover's invested $50,000 in a company from which Hoover's
purchases information. Hoover's has reported this investment in other assets on
the cost basis. Hoover's paid $64,000 during the year ended March 31, 1999 for
information purchased from that company.

Hoover's had outstanding amounts payable of approximately $28,000, $7,000 and
$33,000 at March 31, 1997, 1998 and 1999, respectively, to a vendor who is also
a stockholder.

In 1995, Hoover's entered into an exclusive five-year trade book distribution
agreement in the United States and Canada with a stockholder. Hoover's ceased
producing new trade books during the year ended March 31, 1998. Effective
December 31, 1998, Hoover's ceased distributing trade books under this
agreement. There were no amounts due from the stockholder under the terms of
this agreement at March 31, 1998 or 1999.

9. Defined Contribution Plan

Hoover's sponsors a 401(k) defined contribution plan covering substantially all
employees meeting service and eligibility requirements. Hoover's matches
employee contributions, limited to the lesser of 50% of the employee
contribution or $500. Participants vest immediately in employee contributions
and over 4 years in Hoover's contributions. Hoover's matching contribution was
$16,000 and $52,000 during the years ended March 31, 1998 and 1999. Hoover's
also pays the expenses of the plan which are insignificant.

                                      F-16
<PAGE>
                                 Hoover's, Inc.

                   Notes to Financial Statements (Continued)

10. Geographic Information and Significant Customers

Revenues for the year ended March 31 were as follows:

<TABLE>
<CAPTION>
                                                    ----------------------------------------
<S>                                                 <C>           <C>           <C>
                                                            1997          1998          1999
                                                    ------------  ------------  ------------
United States.....................................  $  3,882,702  $  5,348,362  $  8,736,905
Foreign countries.................................        77,111       121,206       624,635
                                                    ------------  ------------  ------------
Total.............................................  $  3,959,813  $  5,469,568  $  9,361,540
                                                    ------------  ------------  ------------
                                                    ------------  ------------  ------------
</TABLE>

Hoover's considers online subscriber revenues as domestic revenues because these
products are delivered from property located and information gathered within the
United States. Revenues from foreign countries above represent online license
agreements with customers located outside the United States and shipments of
print products, primarily the United Kingdom. Hoover's has no property, plant or
equipment located outside the United States. No customer accounted for more than
10% of Hoover's revenues during the years ended March 31, 1997, 1998 or 1999.

11. Subsequent Events


On April 1, 1999, Hoover's granted options to purchase 52,500 shares of common
stock with an exercise price of $5.66 per share to an employee. The deemed fair
value of the underlying shares of common stock on the date of grant was $14.57
per share. Hoover's recorded unearned compensation not reflected in these
financial statements of $468,000 in connection with the grant which will be
recognized as non-cash compensation over the 4 year vesting period.


                                      F-17
<PAGE>
                                    PART II
                     Information Not Required in Prospectus

Item 13.  Other Expenses of Issuance and Distribution.

The following table sets forth the costs and expenses, other than the
underwriting discounts and commissions, payable by the registrant in connection
with the sale of common stock being registered. All amounts are estimates except
the SEC registration fee and the NASD filing fee.

<TABLE>
<S>                                                                <C>
SEC registration fee.............................................  $  14,547
NASD filing fee..................................................      5,733
Nasdaq National Market listing fee...............................     90,000
Printing and engraving expenses..................................    150,000
Legal fees and expenses..........................................    300,000
Accounting fees and expenses.....................................    150,000
Blue sky fees and expenses.......................................      5,000
Transfer agent fees..............................................      7,000
Miscellaneous....................................................     27,720
                                                                   ---------
  Total..........................................................  $ 750,000
                                                                   ---------
                                                                   ---------
</TABLE>

- ------------------------

*   To be included by amendment.

Item 14.  Indemnification of Directors and Officers.

Section 145 of the Delaware General Corporation Law (the "DGCL") provides, in
effect, that any person made a party to any action by reason of the fact that he
is or was a director, officer, employee or agent of Hoover's may and, in certain
cases, must be indemnified by Hoover's against, in the case of a non-derivative
action, judgments, fines, amounts paid in settlement and reasonable expenses
(including attorneys' fees) incurred by him as a result of such action, and in
the case of a derivative action, against expenses (including attorneys' fees),
if in either type of action he acted in good faith and in a manner he reasonably
believed to be in or not opposed to the best interests of Hoover's. This
indemnification does not apply, in a derivative action, to matters as to which
it is adjudged that the director, officer, employee or agent is liable to
Hoover's, unless upon court order it is determined that, despite such
adjudication of liability, but in view of all the circumstances of the case, he
is fairly and reasonably entitled to indemnity for expenses, and, in a
non-derivative action, to any criminal proceeding in which such person had
reasonable cause to believe his conduct was unlawful.

Section 14 of Hoover's certificate of incorporation, as amended, provides that
no director of Hoover's shall be liable to Hoover's or its stockholders for
monetary damages for breach of fiduciary duty as a director to the fullest
extent permitted by the DGCL.

Section 14 of Hoover's certificate of incorporation, as amended, also provides
that Hoover's shall indemnify to the fullest extent permitted by Delaware law
any and all of its directors and officers, or former directors and officers, or
any person who may have served at Hoover's request as a director or officer of
another corporation, partnership, joint venture, trust or other enterprise.

Reference is made to Section 7 of the underwriting agreement filed as Exhibit
1.1 hereto, pursuant to which the Underwriters have agreed to indemnify officers
and directors of Hoover's against certain liabilities under the Securities Act.

Hoover's has entered into Indemnification Agreements with each director of
Hoover's, a form of which is filed as Exhibit 10.6 to this Registration
Statement. Pursuant to such agreements, Hoover's will be obligated, to the

                                      II-1
<PAGE>
extent permitted by applicable law, to indemnify such directors against all
expenses, judgments, fines and penalties incurred in connection with the defense
or settlement of any actions brought against them by reason of the fact that
they were directors of Hoover's or assumed certain responsibilities at the
direction of Hoover's. Hoover's also intends to purchase directors and officers
liability insurance in order to limit its exposure to liability for
indemnification of directors and officers.

Item 15.  Recent Sales of Unregistered Securities.


Since April 1, 1996, we have issued unregistered securities to a limited number
of people as described below. These issuances were deemed exempt from
registration under the Securities Act in reliance of Rule 701 promulgated under
the Securities Act or Section 4(2) of the Securities Act. The following share
and dollar amounts are adjusted to reflect a 10-for-1 split in December 1997, a
2-for-1 split in May 1999 and a 0.75-for-1 split of our common stock to be
effective prior to the closing of this offering.



1.  In October 1996, we issued and sold 10,500 shares of common stock to a
    former director for an aggregate purchase price of $10,500 pursuant to his
    exercise of stock options granted by us. Hoover's issued the stock under a
    written compensatory stock option plan and in reliance on Rule 701
    promulgated under the Securities Act.



2.  In December 1996, we issued and sold 90,000 shares of common stock to Warner
    Books, Inc., 9,945 shares to Thomas J. Hillman, 17,550 shares to William S.
    Berkley and 97,110 shares of common stock to non-affiliate stockholders for
    an aggregate purchase price of $286,140 pursuant to his exercise of warrants
    issued by us. We relied upon Section 4(2) of the Securities Act in
    connection with the issuance of these shares.



3.  In December 1996, we issued warrants exercisable for 135,000 shares of
    common stock to Warner Books, Inc., 14,918 shares to Thomas J. Hillman,
    26,325 shares to William S. Berkley and 486,277 shares of common stock to
    non-affiliate stockholders at an exercise price of $3.33 per share. We
    relied upon Section 4(2) of the Securities Act in connection with the
    issuance of these warrants.



4.  In December 1996, we issued a warrant exercisable for 37,500 shares of
    common stock to Patricof & Co. at an exercise price of $2.00 per share. We
    relied upon Section 4(2) of the Securities Act in connection with the
    issuance of this warrant.



5.  In February 1997, we issued and sold 14,280 shares of common stock to Warner
    Books, Inc., 22,485 to William S. Berkley, 2,865 to Patrick J. Spain, 1,425
    to Thomas Hillman and 1,425 shares of common stock to an existing
    non-affiliate stockholder pursuant to their conversion of $155,760 of
    convertible debt. We relied upon Section 4(2) of the Securities Act in
    connection with the issuance of these shares.



6.  In February 1997, we issued warrants exercisable for 14,280 shares of common
    stock to Warner Books, Inc., 22,485 to William S. Berkley, 3,933 to Patrick
    J. Spain, 1,425 to Thomas Hillman and 1,425 shares of common stock to an
    existing non-affiliate stockholder at an exercise price of $3.67 per share.
    We relied upon Section 4(2) of the Securities Act in connection with the
    issuance of these warrants.



7.  In March 1997, we issued and sold 204,540 shares of common stock to Infoseek
    Corporation for an aggregate purchase price of $749,980 and issued and sold
    it a warrant exercisable for 204,540 shares of common stock at an exercise
    price of $3.67 per share. We relied upon Section 4(2) of the Securities Act
    in connection with the issuance of these securities.



8.  In March 1997, we issued a warrant exercisable for 6,750 shares of common
    stock to Patricof & Co. at an exercise price of $3.67 per share. We relied
    upon Section 4(2) of the Securities Act in connection with the issuance of
    this warrant.


                                      II-2
<PAGE>

9.  In July 1997, we issued and sold 12,750 shares of common stock to employees
    for an aggregate purchase price of $12,750 pursuant to their exercise of
    options issued by us. Hoover's issued the stock under a written compensatory
    stock option plan and in reliance on Rule 701 promulgated under the
    Securities Act.



10. In September 1997, we issued and sold 55,485 shares of common stock to
    William S. Berkley, 34,455 shares to Thomas J. Hillman, 2,865 to Patrick J.
    Spain, 1,500 shares to Carl G. Shepherd, 750 shares to Lynn Atchison and
    136,995 shares to other non-affiliate stockholders for an aggregate purchase
    price of $850,850 pursuant to their exercise of warrants issued by us. We
    relied upon Section 4(2) of the Securities Act in connection with the
    issuance of these shares.



11. In September 1997, we issued and sold 900,000 shares of common stock to
    Media General for an aggregate purchase price of $3.3 million and issued it
    a warrant exercisable for 750,000 shares of common stock at an exercise
    price of $4.00 per share and a warrant exercisable for 750,000 shares of
    common stock at an exercise price of $4.67 per share. We relied upon Section
    4(2) of the Securities Act in connection with the issuance of these
    securities.



12. In September 1997, we issued warrants exercisable for 40,500 shares of
    common stock to Patricof & Co. at an exercise price of $3.67. We relied upon
    Section 4(2) of the Securities Act in connection with the issuance of these
    warrants.



13. In October 1997, we issued and sold 2,400 shares of common stock to an
    employee for an aggregate purchase price of $4,800 pursuant to the exercise
    of options issued by us. Hoover's issued the stock under a written
    compensatory stock option plan and in reliance on Rule 701 promulgated under
    the Securities Act.



14. In March 1998, we issued and sold 9,750 shares of common stock to employees
    for an aggregate purchase price of $15,750 share pursuant to their exercise
    of options issued by us. Hoover's issued the stock under a written
    compensatory stock option plan and in reliance on Rule 701 promulgated under
    the Securities Act.



15. In April 1998, we issued and sold 6,000 shares of stock to employees for an
    aggregate purchase price of $6,000 pursuant to their exercise of options
    issued by us. Hoover's issued the stock under a written compensatory stock
    option plan and in reliance on Rule 701 promulgated under the Securities
    Act.



16. In July 1998, we issued and sold 12,000 shares of common stock to Gary
    Hoover and 48,450 shares of common stock to employees for an aggregate
    purchase price of $87,650 pursuant to their exercise of options issued by
    us. Hoover's issued the stock under a written compensatory stock option plan
    and in reliance on Rule 701 promulgated under the Securities Act.



17. In September 1998, we issued and sold 68,250 shares of common stock to
    employees for an aggregate purchase price of $88,250 pursuant to their
    exercise of options issued by us. Hoover's issued the stock under a written
    compensatory stock option plan and in reliance on Rule 701 promulgated under
    the Securities Act.



18. In September 1998, we issued warrants exercisable for 15,000 shares of
    common stock to each of Media General and Warner Books, warrants exercisable
    for 7,500 shares of common stock to each of William S. Berkley, Alan Chai,
    Gary Hoover and Thomas J. Hillman, and warrants exercisable for 22,500
    shares in the aggregate, to three prior members of our board of directors.
    We relied upon Section 4(2) of the Securities Act in connection with the
    issuance of these warrants.



19. In October 1998, we issued and sold 6,000 shares of common stock to Gary
    Hoover and 31,500 shares of common stock to employees for an aggregate
    purchase price of $53,500 pursuant to their exercise of options issued by
    us. Hoover's issued the stock under a written compensatory stock option plan
    and in reliance on Rule 701 promulgated under the Securities Act.


                                      II-3
<PAGE>

20. In December 1998, we issued and sold 15,000 shares of common stock to Alan
    Chai for an aggregate purchase price of $15,000 pursuant to his exercise of
    options issued by us. Hoover's issued the stock under a written compensatory
    stock option plan and in reliance on Rule 701 promulgated under the
    Securities Act.



21. During January 1999, we issued and sold 18,750 shares of common stock to
    Gary Hoover for an aggregate purchase price of $25,000 pursuant to his
    exercise of warrants issued by us. We relied upon Section 4(2) of the
    Securities Act in connection with the issuance of these shares.



22. During February 1999, we issued and sold 885,000 shares of common stock to
    Warner Books, Inc. for an aggregate purchase price of $1,327,500 pursuant to
    its exercise of warrants issued by us. We relied upon Section 4(2) of the
    Securities Act in connection with the issuance of these shares.



23. In March 1999, we issued and sold 6,300 shares of common stock to an
    employee for an aggregate purchase price of $12,600 pursuant to their
    exercise of options issued by us. Hoover's issued the stock under a written
    compensatory stock option plan and in reliance on Rule 701 promulgated under
    the Securities Act.



24. During March 1999, we issued and sold 750,000 shares of common stock to
    Media General, Inc. for an aggregate purchase price of $3,000,000 pursuant
    to its exercise of warrants issued by us. We relied upon Section 4(2) of the
    Securities Act in connection with the issuance of these shares.



25. In April 1999 we issued and sold 8,400 shares of common stock to an employee
    for an aggregate purchase price of $16,800 pursuant to her exercise of
    options issued by us. Hoover's issued the stock under a written compensatory
    plan and in reliance on Rule 701 promulgated by the Securities Act.



26. In May 1999 we issued and sold 8,400 shares of common stock to employees for
    an aggregate purchase price of $33,600 pursuant to their exercise of options
    issued by us. Hoover's issued the stock under a written compensatory plan
    and in reliance on Rule 701 promulgated by the Securities Act.



27. In May 1999 we issued and sold 15,000 shares of common stock to Thomas J.
    Hillman, 15,000 shares to William S. Berkley, and 22,500 shares to another
    stockholder for an aggregate purchase price of $52,500 pursuant to their
    exercise of options issued by us. Hoover's issued the stock under a written
    compensatory plan and in reliance on Rule 701 promulgated by the Securities
    Act.



28. In May 1999 we issued and sold 22,500 shares of common stock to Thomas J.
    Hillman, 22,500 shares to William S. Berkley, and 40,050 shares to another
    stockholder for an aggregate purchase price of $306,000 pursuant to their
    exercise of warrants issued by us. We relied upon Section 4(2) of the
    Securities Act in connection with the issuance of these shares.



29. In June 1999, we issued and sold 206,044 shares of common stock to National
    Broadcasting Company, Inc. for an aggregate purchase price of $1,500,003.96,
    or $7.28 per share. We relied upon Section 4(2) of the Securities Act in
    connection with the issuance of these shares.



30. In June 1999, we issued and sold 971,591 shares of common stock to Knowledge
    Net Holdings, L.L.C. for an aggregate purchase price of $7,077,065, or $7.28
    per share. We relied upon Section 4(2) of the Securities Act in connection
    with the issuance of these shares.



31. In June 1999, we issued and sold 3,091 shares of common stock to Wit Capital
    Corporation for services rendered as financial advisor. We relied upon
    Section 4(2) of the Securities Act in connection with the issuance of these
    shares.



32. In June 1999, we issued and sold 51,136 shares of common stock to Nextera
    Enterprises, Inc. for an aggregate purchase price of $370,637, or $7.28 per
    share. We relied upon Section 4(2) of the Securities Act in connection with
    the issuance of these shares.


                                      II-4
<PAGE>

33. We have from time to time granted stock options to employees. The following
    table sets forth information regarding these grants.



<TABLE>
<CAPTION>
                                                                                           Number    Exercise Price
                                                                                          of Shares     Per Share
                                                                                          ---------  ---------------
<S>                                                                                       <C>        <C>
April 1, 1996 through March 31, 1997....................................................    343,950          2.00
April 1, 1997 through November 31, 1997.................................................    436,500          3.67
December 1, 1997 through March 31, 1998.................................................    148,500          4.00
June 1998...............................................................................    407,400          4.33
December 1998...........................................................................     57,000          4.67
January 1999............................................................................    157,500          5.66
April 1999..............................................................................     52,500          5.66
June 1999...............................................................................    238,500         *
</TABLE>


- ------------------------

*   Price equal to initial public offering price in this offering.

                                      II-5
<PAGE>
Item 16.  Exhibits and Financial Statement Schedules.

(a) Exhibits.


<TABLE>
<CAPTION>
<C>        <S>                                                                                         <C>
   1.1**   Form of Underwriting Agreement by and among Hoover's, Inc. and the Underwriters.
   3.1     Form of Amended and Restated Certificate of Incorporation of Hoover's, Inc., as amended
   3.3     Form of Amended and Restated Bylaws of Hoover's, Inc., as amended.
   4.1**   Specimen certificate for shares of common stock.
   4.3**   Form of Warrant
   5.1     Opinion of Brobeck, Phleger & Harrison LLP
  10.1     Amendment No. 1 to Stock Purchase Agreement dated as of June 25, 1999 by and between
             Hoovers, Inc. and Media General, Inc.
  10.2     Amended Restated Stock Purchase Agreement dated June   , 1999, by and between Hoover's,
             Inc. and Warner Books, Inc.
  10.3+    Distributor Agreement dated June 1, 1999 by and between Hoover's, Inc. and Media General
             Financial Services, Inc.
  10.4     La Costa Green Office Building Lease Agreement, as amended, dated March 12, 1996 by and
             between The Reference Press, Inc. and KP/Miller Realty Growth
  10.5**   Imperial Bank Security and Loan Agreements dated June 17, 1997 and April 2, 1998
  10.6**   Form of Indemnification Agreement between Hoover's, Inc. and each of its directors and
             executive officers.
  10.7     Form of Hoover's, Inc. 1999 Stock Incentive Plan.
  10.8     Stock Purchase Agreement dated as of June 11, 1999 by and between Hoover's, Inc. and
             Knowledge Net Holdings, L.L.C.
  10.9     Strategic Relationship Agreement dated as of June 11, 1999 by and between Hoover's, Inc.
             and Knowledge Net Holdings, L.L.C.
  10.10    Amendment No. 1 to Stock Purchase Agreement dated as of June 11, 1999 by and among
             Hoover's, Inc., Knowledge Net Holdings, Inc. and Nextera Enterprises, Inc.
  23.1     Consent of Ernst & Young LLP
  23.2     Consent of Brobeck, Phleger & Harrison LLP. Reference is made to Exhibit 5.1.
  24.1**   Power of Attorney (see page II-5).
  27.1**   Financial Data Schedule
</TABLE>


- ------------------------

 *  To be included by amendment.

**  Previously filed.


 +  Filed under a confidential treatment request, redacted portions have been
    provided to the Commission.


(b) Financial Statement Schedules.

The following financial statement schedule of Hoover's is included in Part II of
this registration statement:

<TABLE>
<CAPTION>
                                                                                            Page
                                                                                             ---
<S>                                                                                      <C>
Report of Independent Auditors on Financial Statement Schedule.........................         S-1
Schedule II B Valuation and Qualifying Accounts........................................         S-2
</TABLE>

Schedules not listed above have been omitted because the information required to
be set forth therein is not applicable or is shown in the Financial Statements
or the related Notes.

                                      II-6
<PAGE>
Item 17.  Undertakings.

The undersigned hereby undertakes to provide to the underwriter at the closing
specified in the underwriting agreements, certificates in such denominations and
registered in such names as required by the underwriter to permit prompt
delivery to each purchaser.

Insofar as indemnification for liabilities arising under the Securities Act may
be permitted to directors, officers and controlling persons of the registrant,
the registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Securities Act, and is, therefore, unenforceable. In the event that a
claim for indemnification against such liabilities (other than the payment by
the registrant of expenses incurred or paid by a director, officer, or
controlling person of the registrant in the successful defense of any action,
suit or proceeding) is asserted by such director, officer or controlling person
in connection with the securities being registered hereunder, the registrant
will unless in the opinion of its counsel the matter has been settled by
controlling precedent, submit to a court of appropriate jurisdiction the
question of whether such indemnification by it is against public policy as
expressed in the Securities Act and will be governed by the final adjudication
of such issue.

The undersigned registrant hereby undertakes that:

    1.  For purposes of determining any liability under the Securities Act, the
       information omitted from the form of Prospectus filed as part of this
       registration statement in reliance upon Rule 430A and contained in a form
       of prospectus filed by the registrant pursuant to Rule 424(b)(1) or (4)
       or 497(h) under the Securities Act shall be deemed to be part of this
       Registration Statement as of the time it was declared effective.

    2.  For the purpose of determining any liability under the Securities Act,
       each post-effective amendment that contains a form of Prospectus shall be
       deemed to be a new Registration Statement relating to the securities
       offered therein, and this offering of such securities at that time shall
       be deemed to be the initial BONA FIDE offering thereof.

                                      II-7
<PAGE>
                                   SIGNATURES


Pursuant to the requirements of the Securities Act of 1933, as amended, the
registrant has duly caused this registration statement to be signed on its
behalf by the undersigned, thereunto duly authorized, in the City of Austin,
State of Texas, on June 30, 1999.


<TABLE>
<S>                             <C>  <C>
                                HOOVER'S, INC.

                                By:              /s/ LYNN ATCHISON
                                     -----------------------------------------
                                                   Lynn Atchison
                                             SENIOR VICE PRESIDENT AND
                                              CHIEF FINANCIAL OFFICER
</TABLE>

Pursuant to the requirements of the Securities Act of 1933, as amended, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated:


<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------
<C>                             <S>                         <C>
             Name                         Title                    Date
- ------------------------------  --------------------------  -------------------
                                Chairman of the Board,
      PATRICK J. SPAIN*           Chief Executive Officer
- ------------------------------    and President (principal     June 30, 1999
       Patrick J. Spain           executive officer)

                                Senior Vice President and
      /s/ LYNN ATCHISON           Chief Financial Officer
- ------------------------------    (principal financial and     June 30, 1999
        Lynn Atchison             accounting officer)

     WILLIAM S. BERKLEY*
- ------------------------------  Director                       June 30, 1999
      William S. Berkley

          ALAN CHAI*
- ------------------------------  Director                       June 30, 1999
          Alan Chai

- ------------------------------  Director                       June 30, 1999
        Steven B. Fink

      THOMAS J. HILLMAN*
- ------------------------------  Director                       June 30, 1999
      Thomas J. Hillman

       GARY E. HOOVER*
- ------------------------------  Director                       June 30, 1999
        Gary E. Hoover

    LAURENCE J. KIRSHBAUM*
- ------------------------------  Director                       June 30, 1999
    Laurence J. Kirshbaum

    STEPHEN R. ZACHARIAS*
- ------------------------------  Director                       June 30, 1999
     Stephen R. Zacharias
</TABLE>


                                      II-8
<PAGE>

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------
<C>                             <S>                         <C>
             Name                         Title                    Date
- ------------------------------  --------------------------  -------------------
*By:      /s/ LYNN ATCHISON
      -------------------------
            Lynn Atchison
          ATTORNEY-IN-FACT
</TABLE>

                                      II-9
<PAGE>
                Report of Independent Auditors on Schedule II -
                       Valuation and Qualifying Accounts


We have audited the financial statements of Hoover's, Inc. as of March 31, 1998
and 1999, and for each of the three years in the period ended March 31, 1999,
and have issued our report thereon dated April 17, 1999, except for the June
1999 stock split described in Note 2, as to which the date is June 8, 1999 and
the reverse stock split described in Note 2, as to which the date is June 29
1999 (included elsewhere in this Registration Statement). Our audits also
included the financial statement schedule listed in Item 16(b) of this
Registration Statement. This schedule is the responsibility of the Company's
management. Our responsibility is to express an opinion based on our audits.


In our opinion, the financial statement schedule referred to above, when
considered in relation to the basic financial statements taken as a whole,
presents fairly in all material respects the information set forth therein.


                                          /s/ Ernst & Young LLP


Austin, Texas


April 17, 1999


                                      S-1
<PAGE>
                 SCHEDULE II--VALUATION AND QUALIFYING ACCOUNTS

                                 HOOVER'S, INC.

<TABLE>
<CAPTION>
                                                                  --------------------------------------------------
<S>                                                               <C>          <C>          <C>          <C>
                                                                  Balance At   Provisions   Deductions   Balance At
                                                                   Beginning   Charged To         From       End Of
                                                                   Of Period      Expense     Reserves       Period
                                                                  -----------  -----------  -----------  -----------
Year ended March 31, 1997:
  Allowance for doubtful accounts...............................          --       13,970           --       13,970
  Inventory obsolescence reserve................................      33,785       39,803       24,392       49,196
  Return reserves...............................................      95,930      312,117      231,260      176,787

Year ended March 31, 1998:
  Allowance for doubtful accounts...............................      13,970       20,163           --       34,133
  Inventory obsolescence reserve................................      49,196       24,767       21,191       52,772
  Return reserves...............................................     176,787      280,011      298,718      158,080

Year ended March 31, 1999:
  Allowance for doubtful accounts...............................      34,133           --        1,267       32,866
  Inventory obsolescence reserve................................      52,772       40,253       15,000       78,025
  Return reserves...............................................     158,080       59,326      159,880       57,526
</TABLE>

                                      S-2
<PAGE>
                               INDEX TO EXHIBITS


<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
<C>        <S>
 Exhibit
 Number                                                   Description
- ---------  ---------------------------------------------------------------------------------------------------------

      1.1** Form of Underwriting Agreement by and among Hoover's, Inc. and the Underwriters.

      3.1  Form of Amended and Restated Certificate of Incorporation of Hoover's, Inc., as amended

      3.3  Form of Amended and Restated Bylaws of Hoover's, Inc., as amended.

      4.1** Specimen certificate for shares of common stock.

      4.3** Form of Warrant

      5.1  Opinion of Brobeck, Phleger & Harrison LLP

     10.1  Amendment No. 1 to Stock Purchase Agreement dated as of June 25, 1999 by and between Hoovers, Inc. and
             Media General, Inc.

     10.2  Amended and Restated Stock Purchase Agreement dated June   , 1999 by and between Hoover's, Inc. and
             Warner Books, Inc.

     10.3+ Distributor Agreement dated June 1, 1999 by and between Hoover's, Inc. and Media General Financial
             Services, Inc.

     10.4  La Costa Green Office Building Lease Agreement, as amended, dated March 12, 1996 by and between The
             Reference Press, Inc. and KP/Miller Realty Growth

     10.5** Imperial Bank Security and Loan Agreements dated June 17, 1997 and April 2, 1998

     10.6** Form of Indemnification Agreement between Hoover's, Inc. and each of its directors and executive
             officers.

     10.7  Form of Hoover's, Inc. 1999 Stock Incentive Plan.

     10.8  Stock Purchase Agreement dated as of June 11, 1999 by and between Hoover's, Inc. and Knowledge Net
             Holdings, L.L.C.

     10.9  Strategic Relationship Agreement dated as of June 11, 1999 by and between Hoover's, Inc. and Knowledge
             Net Holdings, L.L.C.

    10.10  Amendment No. 1 to Stock Purchase Agreement dated as of June 11, 1999 by and among Hoover's, Inc.,
             Knowledge Net Holdings, Inc. and Nextera Enterprises, Inc.

     23.1  Consent of Ernst & Young LLP

     23.2  Consent of Brobeck, Phleger & Harrison LLP. Reference is made to Exhibit 5.1.

     24.1** Power of Attorney (see page II-5).

     27.1** Financial Data Schedule
</TABLE>


- ------------------------

 *  To be included by amendment.

**  Previously filed.


 +  Filed under a confidential treatment request, redacted portions have been
    provided to the Commission.


<PAGE>
                                AMENDED AND RESTATED
                            CERTIFICATE OF INCORPORATION
                                         OF
                                   HOOVER'S, INC.

     It is hereby certified that:

     I.   The name of the corporation (hereinafter called the "CORPORATION")
is Hoover's, Inc.  The Corporation's original Certificate of Incorporation
was filed with the Secretary of State of Delaware on February 8, 1990 and the
Corporation was originally incorporated under the name "The Reference Press,
Inc."

     II.  This Amended and Restated Certificate of Incorporation has been
duly adopted in accordance with Sections 242 and 245 of the General
Corporation Law of the State of Delaware.

     III. As amended by this Amended and Restated Certificate of
Incorporation, and effective upon filing with the Secretary of State of the
State of Delaware, the certificate of incorporation of the Corporation reads
in its entirety as follows:

          1.  The name of the corporation is:

                                       Hoover's, Inc.

          2.  The address of its registered office in the State of Delaware is
     Corporation Trust Center, 1209 Orange in the City of Wilmington, County of
     New Castle.  The name of its registered agent at such address is The
     Corporation Trust Corporation.

          3.  The nature of the business or purposes to be conducted or
     promoted is to engage in any lawful act or activity for which corporations
     may be organized under the Delaware General Corporation Law.

          4.   (a)  Authorized Shares.  The total number of shares of stock
     which the corporation shall have authority to issue is one hundred sixty
     million (160,000,000), (i) 150,000,000 shares of which shall be Common
     Stock, par value $0.01 per share, and (ii) 10,000,000 shares of which shall
     be Preferred Stock, par value $0.01 per share.

               (b)  Common Stock.  Each shared of Common Stock shall have one
     vote on each matter submitted to a vote of the stockholders of the
     Corporation.  Subject to the provisions of applicable law and the rights of
     the holders of the outstanding shares of Preferred Stock, if any, the
     holders of shares of Common Stock shall be entitled to receive, in
     proportion to the number of shares of Common Stock held, when and as
     declared by the Board of Directors of the Corporation, out of the assets of
     the Corporation legally available therefor, dividends or other
     distributions, whether payable in cash, property or securities of the
     Corporation.  The holders of shares of Common Stock shall be entitled to
     receive, in proportion to the number of shares of Common Stock held, the
     net assets of the Corporation upon dissolution after any preferential
     amounts

<PAGE>

     required to be paid or distributed to holders of outstanding shares
     of Preferred Stock, if any, are so paid or distributed.

               (c)  Preferred Stock.  The Preferred Stock may be issued from
     time to time by the Board of Directors as shares of one or more series.
     The description of shares of each additional series of Preferred Stock,
     including any designations, preferences, conversion and other rights,
     voting powers, restrictions, limitations as to dividends, qualifications,
     and terms and conditions of redemption shall be as set forth in resolutions
     adopted by the Board of Directors.

          The Board of Directors is expressly authorized, at any time, by
     adopting resolutions providing for the issuance of, or providing for a
     change in the number of, shares of any particular series of Preferred Stock
     and, if and to the extent from time to time required by law, by filing
     certificates of amendment or designation which are effective without
     stockholder action, to increase or decrease the number of shares included
     in each series of Preferred Stock, but not below the number of shares then
     issued, and to set in any one or more respects the designations,
     preferences conversion or other rights, voting powers, restrictions,
     limitations as to dividends, qualifications, or terms and conditions of
     redemption relating to the shares of each such series.  The authority of
     the Board of Directors with respect to each series of Preferred Stock shall
     include, but not be limited to, setting or changing the following:

               a.   the dividend rate, if any, on shares of such series,
                    the times of payment and the date from which dividends shall
                    be accumulated, if dividends are to be cumulative;

               b.   whether the shares of such series shall be redeemable and,
                    if so, the redemption price and the terms and conditions of
                    such redemption;

               c.   the obligation, if any, of the Corporation to redeem shares
                    of such series pursuant to a sinking fund;

               d.   whether shares of such series shall be convertible into, or
                    exchangeable for, shares of stock of any other class of
                    classes and, if so, the terms and conditions of such
                    conversion or exchange, including the price or prices or the
                    rate of rates of conversion or exchange and the terms of
                    adjustment, if any;

               e.   whether the shares of such series shall have voting rights,
                    in addition to the voting rights provided by law, and, if
                    so, the extent of such voting rights;

               f.   the rights of the shares of such series in the event of
                    voluntary or involuntary liquidation, dissolution or
                    winding-up of the Corporation; and

                                       2
<PAGE>

               g.   any other relative rights, powers, preferences,
                    qualifications, limitations or restrictions thereof relating
                    to such series.

          5.   In furtherance and not in limitation of the powers conferred by
     statute, the board of directors is expressly authorized to make, alter,
     amend or repeal the Bylaws of the corporation.

          6.   The corporation reserves the right to amend and repeal any
     provision contained in this Certificate of Incorporation in the manner
     prescribed by the laws of the State of Delaware. All rights herein
     conferred are granted subject to this reservation.

          7.   Meetings of stockholders may be held within or without the State
     of Delaware, as the Bylaws may provide.  The books of the corporation may
     be kept (subject to any provision contained in the statutes) outside the
     State of Delaware at such place or places as may be designated from time to
     time by the Board of Directors or in the Bylaws of the corporation.

          8.   The corporation is to have perpetual existence.

          9.   The management of the business and the conduct of the affairs of
     the Corporation shall be vested in its Board of Directors.  The number of
     directors which shall constitute the whole Board of Directors shall be
     fixed by, or in the manner provided in, the Bylaws of the Corporation.

          10.  Election of directors at an annual or special meeting of
     stockholders need not be by written ballot unless the Bylaws of the
     Corporation shall so provide.

          11.  (a)  At each annual meeting of stockholders, directors of the
     Corporation shall be elected to hold office until the expiration of the
     term for which they are elected, and until their successors have been duly
     elected and qualified; except that if any such election shall not be held,
     such election shall take place at a stockholders' meeting called and held
     in accordance with the Delaware General Corporation Law.  At the first
     annual meeting of stockholders (the "FIRST PUBLIC CORPORATION ANNUAL
     MEETING") following the closing of the initial public offering of the
     Corporation's capital stock pursuant to an effective registration statement
     filed under the Securities Act of 1933, as amended (the "INITIAL PUBLIC
     OFFERING"), the directors of the Corporation shall be divided into three
     classes as nearly equal in size as is practicable, hereby designated as
     Class I, Class II and Class III.  The term of office of the initial Class I
     directors shall expire at the next succeeding annual meeting of
     stockholders, the term of office of the initial Class II directors shall
     expire at the second succeeding annual meeting of stockholders and the term
     of office of the initial Class III directors shall expire at the third
     succeeding annual meeting of stockholders.  For the purposes hereof, the
     initial Class I, Class II and Class III directors shall be those directors
     designated and elected at the First Public Corporation Annual Meeting.  At
     each annual meeting after the First Public Corporation Annual Meeting,
     directors to replace those of a Class whose terms expire at such annual
     meeting shall be elected to hold office until the third succeeding annual
     meeting and until

                                       3
<PAGE>

     their respective successors shall have been duly elected and qualified.
     If the number of directors is hereafter changed, any newly created
     directorships or decrease in directorships shall be so apportioned among
     the classes as to make all classes as nearly equal in number as is
     practicable.

               (b)  Vacancies occurring on the Board of Directors for any reason
     may be filled by vote of a majority of the remaining members of the Board
     of Directors, although less than a quorum, at a meeting of the Board of
     Directors.  A person so elected by the Board of Directors to fill a vacancy
     shall hold office until the next succeeding annual meeting of stockholders
     of the Corporation and until his or her successor shall have been duly
     elected and qualified.

          12.  Effective upon the closing of the Initial Public Officering,
     stockholders of the Corporation may not take action by written consent in
     lieu of a meeting but must take any actions at a duly called annual or
     special meeting.

          13.  Notwithstanding any other provisions of this Certificate of
     Incorporation or any provision of law which might otherwise permit a lesser
     vote or no vote, but in addition to any affirmative vote of the hold of the
     capital stock required by law or this Certificate of Incorporation, the
     affirmative vote of the holders of at least two-thirds (2/3) of the
     combined voting power of all of the then-outstanding shares of the
     Corporation entitled to vote shall be required to alter, amend or repeal
     Articles 11, 12 or 13 or any provisions thereof.

          14.  A director of this corporation shall not be personally liable to
     the corporation or its stockholders for monetary damages for breach of
     fiduciary duty as a director, except for liability (i) for any breach of
     the director's duty of loyalty to the corporation or its stockholders, (ii)
     for acts or omissions not in good faith or which involve intentional
     misconduct or a knowing violation of law, (iii) under Section 174 of the
     Delaware General Corporation Law, or (iv) for any transaction from which
     the director derived an improper personal benefit.  If the Delaware General
     Corporation Law is amended after approval by the stockholders of this
     Article to authorize corporate action further eliminating or limiting the
     personal liability of directors, then the liability of a director of the
     Corporation shall be eliminated or limited to the fullest extent permitted
     by the Delaware General Corporation Law as so amended.

                                       4
<PAGE>

     IN WITNESS WHEREOF, Hoover's Inc. has caused this Amended and Restated
Certificate of Incorporation to be signed and attested to this ____ day of
_____________, 1999.


                                   --------------------------------------
                                   Patrick J. Spain, Chairman of the Board,
                                   Chief Executive Officer and President
Attest:

- -------------------------------------------
R. Lynn Atchison, Senior Vice President,
Finance, Chief Financial Officer, Treasurer
and Secretary
<PAGE>


                              CERTIFICATE OF AMENDMENT
                                         TO
                 AMENDED AND RESTATED CERTIFICATE OF INCORPORATION
                                         OF
                                   HOOVER'S, INC.

          Hoover's, Inc. (the "CORPORATION"), a corporation duly organized and
existing under the Delaware General Corporation Law (the "DELAWARE CODE"), does
hereby certify that:

          1.   Resolutions were duly adopted by the Board of Directors of the
Corporation setting forth a proposed amendment to the Amended and Restated
Certificate of Incorporation of the Corporation, and declaring said amendment to
be advisable and recommended for approval by the stockholders of the
Corporation.  The resolutions setting forth the proposed amendment is as
follows:

               NOW, THEREFORE, BE IT RESOLVED, that the Amended and
     Restated Certificate of Incorporation of the Corporation be amended by
     changing Paragraph 4(a) thereof so that, as amended, said section
     shall read in its entirety as follows:

          "    4.   (a)  Authorized Shares.  The total number of
          shares of stock which the Corporation shall have authority
          to issue is 160,000,000, (i) 150,000,000 shares of which
          shall be Common Stock, par value $0.01 per share, and
          (ii) 10,000,000 shares of which shall be Preferred Stock,
          par value $0.01 per share.  Upon the filing of the amendment
          to this Paragraph 4(a), each outstanding share of Common
          Stock shall be converted into 0.75 of one share of Common
          Stock (the "NEW SHARES").  No fractional share shall be
          issued upon such reverse stock split (the "REVERSE SPLIT")
          of any share or shares of Common Stock.  If the Reverse
          Split would result in the issuance of a fraction of a share
          of Common Stock, no certificates or scrip evidencing a
          fraction of a share of Common Stock shall be issued, and
          such fractional share interest will not entitle the owner
          thereof to vote or to any rights of a stockholder.  In lieu
          of any fractional shares remaining after aggregating all
          such fractional shares of a stockholder, each stockholder
          shall be paid an amount in cash, without interest, rounded
          to the nearest cent, equal to the product of (x) such
          fraction, multiplied by (y) the per share price of Common
          Stock issued by the Corporation pursuant to its initial
          public offering of Common Stock (or at the fair market value
          of the Corporation's Common Stock, as determined by the
          Board of Directors, is such offering is not completed within
          sixty (60) days from the effective date of the Reverse
          Split).  The share certificates representing the

<PAGE>


          shares outstanding prior to the filing of the amendment to
          the Amended and Restated Certificate of Incorporation shall
          represent such number of New Shares following the filing of
          the amendment to the Amended and Restated Certificate of
          Incorporation."

          2.   That, thereafter, the stockholders approved the foregoing
amendment by written consent in accordance with Section 228 of the Delaware
Code.

          3.   That said amendment was duly adopted in accordance with the
provisions of Section 242 of the Delaware Code.


<PAGE>



          IN WITNESS WHEREOF, the Corporation has caused this Certificate to be
executed by Patrick J. Spain, its authorized officer, on this 28th day of June,
1999.


                                        /s/ Patrick J. Spain
                                        ------------------------------------
                                        Patrick J. Spain
                                        Chairman and Chief Executive Officer











<PAGE>



                                 AMENDED AND RESTATED

                                        BYLAWS

                                          OF

                                   HOOVER'S, INC.,
                                A DELAWARE CORPORATION




                                    June ___, 1999

<PAGE>

                                  TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
<S>         <C>                                                             <C>
ARTICLE I OFFICES . . . . .  . . . . . . . . . . . . . . . . . . . . . . . . . 1

            Section 1.1    Registered Office . . . . . . . . . . . . . . . . . 1
            Section 1.2    Other Offices . . . . . . . . . . . . . . . . . . . 1

ARTICLE II CORPORATE SEAL .  . . . . . . . . . . . . . . . . . . . . . . . . . 1

ARTICLE III STOCKHOLDERS' MEETINGS . . . . . . . . . . . . . . . . . . . . . . 1

            Section 3.1    Place of Meetings . . . . . . . . . . . . . . . . . 1
            Section 3.2    Annual Meeting. . . . . . . . . . . . . . . . . . . 2
            Section 3.3    Special Meetings. . . . . . . . . . . . . . . . . . 3
            Section 3.4    Notice of Meetings. . . . . . . . . . . . . . . . . 4
            Section 3.5    Quorum. . . . . . . . . . . . . . . . . . . . . . . 4
            Section 3.6    Adjournment and Notice of Adjourned Meetings. . . . 4
            Section 3.7    Voting Rights . . . . . . . . . . . . . . . . . . . 5
            Section 3.8    Joint Owners of Stock . . . . . . . . . . . . . . . 5
            Section 3.9    List of Stockholders. . . . . . . . . . . . . . . . 5
            Section 3.10   No Action Without Meeting.. . . . . . . . . . . . . 6
            Section 3.11   Organization. . . . . . . . . . . . . . . . . . . . 6

ARTICLE IV DIRECTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

            Section 4.1    Number and Term of Office; Classification.. . . . . 6
            Section 4.2    Powers. . . . . . . . . . . . . . . . . . . . . . . 7
            Section 4.3    Vacancies . . . . . . . . . . . . . . . . . . . . . 7
            Section 4.4    Resignation . . . . . . . . . . . . . . . . . . . . 7
            Section 4.5    Removal.. . . . . . . . . . . . . . . . . . . . . . 8
            Section 4.6    Meetings. . . . . . . . . . . . . . . . . . . . . . 8
                           (a)     ANNUAL MEETINGS.. . . . . . . . . . . . . . 8
                           (b)     REGULAR MEETINGS. . . . . . . . . . . . . . 8
                           (c)     SPECIAL MEETINGS. . . . . . . . . . . . . . 8
                           (d)     TELEPHONE MEETINGS. . . . . . . . . . . . . 8
                           (e)     NOTICE OF MEETINGS. . . . . . . . . . . . . 9
                           (f)     WAIVER OF NOTICE. . . . . . . . . . . . . . 9
            Section 4.7    Quorum and Voting.. . . . . . . . . . . . . . . . . 9
            Section 4.8    Action Without Meeting. . . . . . . . . . . . . . . 9
            Section 4.9    Fees and Compensation . . . . . . . . . . . . . . . 9
            Section 4.10   Committees. . . . . . . . . . . . . . . . . . . . .10
                           (a)     EXECUTIVE COMMITTEE.. . . . . . . . . . . .10
                           (b)     OTHER COMMITTEES. . . . . . . . . . . . . .10
                           (c)     TERM. . . . . . . . . . . . . . . . . . . .10
</TABLE>


                                          i
<PAGE>

<TABLE>
<S>         <C>                                                              <C>
                           (d)     MEETINGS. . . . . . . . . . . . . . . . . .10
            Section 4.11   Organization. . . . . . . . . . . . . . . . . . . .11

ARTICLE V OFFICERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

            Section 5.1    Officers Designated.. . . . . . . . . . . . . . . .11
            Section 5.2    Tenure and Duties of Officers.. . . . . . . . . . .12
                           (a)     GENERAL.. . . . . . . . . . . . . . . . . .12
                           (b)     DUTIES OF CHAIRMAN OF THE BOARD OF
                                   DIRECTORS.. . . . . . . . . . . . . . . . .12
                           (c)     POWERS AND DUTIES OF THE VICE CHAIRMAN
                                   OF THE BOARD. . . . . . . . . . . . . . . .12
                           (d)     DUTIES OF THE CHIEF EXECUTIVE AND CHIEF
                                   OPERATING OFFICERS. . . . . . . . . . . . .12
                           (e)     DUTIES OF PRESIDENT.. . . . . . . . . . . .13
                           (f)     DUTIES OF VICE PRESIDENTS.. . . . . . . . .13
                           (g)     DUTIES OF SECRETARY.. . . . . . . . . . . .13
                           (h)     ASSISTANT SECRETARIES.. . . . . . . . . . .13
                           (i)     DUTIES OF TREASURER.. . . . . . . . . . . .14
                           (j)     ASSISTANT TREASURERS. . . . . . . . . . . .14
            Section 5.3    Delegation of Authority . . . . . . . . . . . . . .14
            Section 5.4    Resignations. . . . . . . . . . . . . . . . . . . .14
            Section 5.5    Removal . . . . . . . . . . . . . . . . . . . . . .14

ARTICLE VI EXECUTION OF CORPORATE INSTRUMENTS AND
            VOTING OF SECURITIES OWNED BY THE CORPORATION. . . . . . . . . . .15

            Section 6.1    Execution of Corporate Instruments. . . . . . . . .15
            Section 6.2    Voting of Securities Owned by the Corporation . . .15

ARTICLE VII SHARES OF STOCK . . . .. . . . . . . . . . . . . . . . . . . . . .16

            Section 7.1    Form and Execution of Certificates. . . . . . . . .16
            Section 7.2    Lost Certificates . . . . . . . . . . . . . . . . .16
            Section 7.3    Transfers.. . . . . . . . . . . . . . . . . . . . .16
            Section 7.4    Fixing Record Dates.. . . . . . . . . . . . . . . .17
            Section 7.5    Registered Stockholders . . . . . . . . . . . . . .17

ARTICLE VIII OTHER SECURITIES OF THE CORPORATION . . . . . . . . . . . . . . .17

            Section 8.1    Execution of Other Securities . . . . . . . . . . .17

ARTICLE IX DIVIDENDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

            Section 9.1    Declaration of Dividends. . . . . . . . . . . . . .18
            Section 9.2    Dividend Reserve. . . . . . . . . . . . . . . . . .18

ARTICLE X FISCAL YEAR . . . . . . .. . . . . . . . . . . . . . . . . . . . . .18
</TABLE>


                                          ii
<PAGE>

<TABLE>
<S>         <C>                                                              <C>
ARTICLE XI INDEMNIFICATION OF DIRECTORS,
             OFFICERS, EMPLOYEES AND OTHER AGENTS. . . . . . . . . . . . . . .19

            Section 11.1   Directors and Executive Officers. . . . . . . . . .19
            Section 11.2   Other Officers, Employees and Other Agents. . . . .19
            Section 11.3   Good Faith. . . . . . . . . . . . . . . . . . . . .19
            Section 11.4   Expenses. . . . . . . . . . . . . . . . . . . . . .20
            Section 11.5   Enforcement . . . . . . . . . . . . . . . . . . . .20
            Section 11.6   Non-Exclusivity of Rights . . . . . . . . . . . . .21
            Section 11.7   Survival of Rights. . . . . . . . . . . . . . . . .21
            Section 11.8   Insurance . . . . . . . . . . . . . . . . . . . . .21
            Section 11.9   Amendments. . . . . . . . . . . . . . . . . . . . .21
            Section 11.10  Savings Clause. . . . . . . . . . . . . . . . . . .21
            Section 11.11  Certain Definitions . . . . . . . . . . . . . . . .21

ARTICLE XII NOTICES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

            Section 12.1   Notice to Stockholders. . . . . . . . . . . . . . .22
            Section 12.2   Notice to Directors . . . . . . . . . . . . . . . .22
            Section 12.3   Address Unknown . . . . . . . . . . . . . . . . . .23
            Section 12.4   Affidavit of Mailing. . . . . . . . . . . . . . . .23
            Section 12.5   Time Notices Deemed Given . . . . . . . . . . . . .23
            Section 12.6   Failure to Receive Notice . . . . . . . . . . . . .23
            Section 12.7   Notice to Person with Whom
                           Communication Is Unlawful . . . . . . . . . . . . .23
            Section 12.8   Notice to Person with Undeliverable Address . . . .24

ARTICLE XIII AMENDMENTS. . . . . . . . . . . . . . . . . . . . . . . . . . . .24

            Section 13.1   Amendments. . . . . . . . . . . . . . . . . . . . .24
            Section 13.2   Application of Bylaws . . . . . . . . . . . . . . .24

ARTICLE XIV LOANS TO OFFICERS . . .  . . . . . . . . . . . . . . . . . . . . .24

ARTICLE XV ANNUAL REPORT. . . . . .  . . . . . . . . . . . . . . . . . . . . .25
</TABLE>




                                         iii
<PAGE>

                                 AMENDED AND RESTATED

                                        BYLAWS
                                          OF
                                    HOOVER'S INC.,
                                A DELAWARE CORPORATION

- --------------------------------------------------------------------------------


                                      ARTICLE I


                                       OFFICES

     SECTION 1.1    REGISTERED OFFICE.  The registered office of the corporation
shall be the registered office named in the certificate of incorporation of the
corporation, or such other office as may be designated from time to time by the
Board of Directors in the manner provided by law.

     SECTION 1.2    OTHER OFFICES.  The corporation may have offices at such
other places both within and without the State of Delaware as the Board of
Directors may from time to time determine or the business of the corporation may
require.  The books of the corporation may be kept (subject to any provision
contained in the Delaware General Corporation Law) outside the State of Delaware
at such place or places as may be designated from time to time by the Board of
Directors or in these Bylaws.

                                      ARTICLE II

                                    CORPORATE SEAL

     The corporate seal shall consist of a die bearing the name of the
corporation.  Said seal may be used by causing it, or a facsimile thereof, to be
impressed or affixed or reproduced or otherwise.


                                     ARTICLE III

                                STOCKHOLDERS' MEETINGS

     SECTION 3.1    PLACE OF MEETINGS.  Meetings of the stockholders of the
corporation shall be held at such place, either within or without the State of
Delaware, as may be designated from time to time by the Board of Directors, or,
if not so designated, then at the principal executive offices of the
corporation.

<PAGE>

     SECTION 3.2    ANNUAL MEETING.

            (a)     The annual meeting of the stockholders of the corporation,
for the purpose of election of Directors and for such other business as may
lawfully come before it, shall be held on such date and at such time as may be
designated from time to time by the Board of Directors.

            (b)     At an annual meeting of the stockholders, only such business
shall be conducted as shall have been properly brought before the meeting.  To
be properly brought before an annual meeting, business must be:  (A) specified
in the notice of meeting (or any supplement thereto) given by or at the
direction of the Board of Directors; (B) otherwise properly brought before the
meeting by or at the direction of the Board of Directors; or (C) otherwise
properly brought before the meeting by a stockholder.  For business to be
properly brought before an annual meeting by a stockholder, the stockholder must
have given timely notice thereof in writing to the Secretary of the corporation.
To be timely, such stockholder's notice must be delivered to or mailed and
received by the Secretary of the corporation not later than the close of
business on the one hundred twentieth (120th) day nor earlier than the close of
business on the one hundred fiftieth (150th) day prior to the first anniversary
of the proxy statement delivered to stockholders in connection with the
preceding year's annual meeting; provided, however, that if either (i) the date
of the annual meeting is advanced more than thirty (30) days or delayed (other
than as a result of adjournment) more than sixty (60) days from such anniversary
date or (ii) no proxy statement was delivered to stockholders in connection with
the preceding year's annual meeting, notice by the stockholder to be timely must
be so delivered not earlier than the close of business on the ninetieth (90th)
day prior to such annual meeting and not later than the close of business on the
later of the sixtieth (60th) day prior to such annual meeting or the close of
business on the tenth (10th) day following the date on which public announcement
of the date of such meeting is first made by the corporation.  A stockholder's
notice to the Secretary shall set forth as to each matter the stockholder
proposes to bring before the annual meeting:  (i) a brief description of the
business desired to be brought before the annual meeting and the reasons for
conducting such business at the annual meeting; (ii) the name and address, as
they appear on the corporation's books, of the stockholder proposing such
business; (iii) the class and number of shares of the corporation which are
beneficially owned by the stockholder; (iv) any material interest of the
stockholder in such business; and (v) any other information that is required to
be provided by the stockholder pursuant to Regulation 14A under the Securities
Exchange Act of 1934, as amended (the "1934 ACT"), in such stockholder's
capacity as a proponent of a stockholder proposal.  Notwithstanding anything in
these Bylaws to the contrary, no business shall be conducted at any annual
meeting except in accordance with the procedures set forth in this paragraph.
The chairman of the annual meeting shall, if the facts warrant, determine and
declare at the meeting that business was not properly brought before the meeting
and in accordance with the provisions of this paragraph, and, if the chairman
should so determine, the chairman shall so declare at the meeting that any such
business not properly brought before the meeting shall not be transacted.

            (c)     Only persons who are nominated in accordance with the
procedures set forth in this paragraph shall be eligible for election as
Directors.  Nominations of persons for election to the Board of Directors of the
corporation may be made at a meeting of stockholders by or at the direction of
the Board of Directors or by any stockholder of the corporation entitled to vote
in the election of Directors at the meeting who complies with the notice
procedures set


                                          2
<PAGE>

forth in this paragraph.  Such nominations, other than those made by or at the
direction of the Board of Directors, shall be made pursuant to timely notice in
writing to the Secretary of the corporation in accordance with the provisions of
paragraph (b) of this Section 3.2.  Such stockholder's notice shall set forth
(i) as to each person, if any, whom the stockholder proposes to nominate for
election or re-election as a Director:  (A) the name, age, business address and
residence address of such person; (B) the principal occupation or employment of
such person; (C) the class and number of shares of the corporation which are
beneficially owned by such person; (D) a description of all arrangements or
understandings between the stockholder and each nominee and any other person or
persons (naming such person or persons) pursuant to which the nominations are to
be made by the stockholder; and (E) any other information relating to such
person that is required to be disclosed in solicitations of proxies for election
of Directors, or is otherwise required in each case pursuant to Regulation 14A
under the 1934 Act (including without limitation such person's written consent
to being named in the proxy statement, if any, as a nominee and to serving as a
Director if elected); and (ii) as to such stockholder giving notice, the
information required to be provided pursuant to paragraph (b) of this
Section 3.2.  At the request of the Board of Directors, any person nominated by
a stockholder for election as a Director shall furnish to the Secretary of the
corporation that information required to be set forth in the stockholder's
notice of nomination which pertains to the nominee.  No person shall be eligible
for election as a Director of the corporation unless nominated in accordance
with the procedures set forth in this paragraph.  The chairman of the meeting
shall, if the facts warrant, determine and declare at the meeting that a
nomination was not made in accordance with the procedures prescribed by these
Bylaws, and if the chairman should so determine, the chairman shall so declare
at the meeting, and the defective nomination shall be disregarded.

     SECTION 3.3    SPECIAL MEETINGS.

            (a)     Special meetings of the stockholders of the corporation may
only be called, for any purpose or purposes, by (i) the Chairman of the Board of
Directors, (ii) the President, (iii) the Chief Executive Officer or (iv) the
Board of Directors pursuant to a resolution adopted by a majority of the total
number of authorized directors (whether or not there exist any vacancies in
previously authorized directorships at the time any such resolution is presented
to the Board of Directors for adoption).

            (b)     If a special meeting is called pursuant to paragraph (a)
above by any person or persons other than the Board of Directors, the request
shall be in writing, specifying the general nature of the business proposed to
be transacted, and shall be delivered personally or sent by registered mail or
by telegraphic or other facsimile transmission to the Chairman of the Board of
Directors, the President, or the Secretary of the corporation.  No business may
be transacted at such special meeting otherwise than specified in such notice.
The Board of Directors shall determine the time and place of such special
meeting, which shall be held not less than thirty-five (35) nor more than one
hundred twenty (120) days after the date of the receipt of the request.  Upon
determination of the time and place of the meeting, the officer receiving the
request shall cause notice to be given to the stockholders entitled to vote, in
accordance with the provisions of Section 3.4 of these Bylaws.  If the notice is
not given within sixty (60) days after the receipt of the request, the person or
persons requesting the meeting may set the time and place of the meeting and
give the notice.  Nothing contained in this paragraph (b) shall be


                                          3
<PAGE>

construed as limiting, fixing or affecting the time when a meeting of
stockholders called by action of the Board of Directors may be held.

     SECTION 3.4    NOTICE OF MEETINGS.  Except as otherwise provided by law or
the certificate of incorporation of the corporation, as the same may be amended
or restated from time to time and including any certificates of designation
thereunder (hereinafter, the "CERTIFICATE OF INCORPORATION"), written notice of
each meeting of stockholders shall be given not less than ten (10) nor more than
sixty (60) days before the date of the meeting to each stockholder entitled to
vote at such meeting, such notice to specify the place, date, time and purpose
or purposes of the meeting.  Notice of any meeting of stockholders may be waived
in writing, signed by the person entitled to notice thereof, either before or
after such meeting, and will be waived by any stockholder by his attendance
thereat in person or by proxy, except when the stockholder attends a meeting for
the express purpose of objecting, at the beginning of the meeting, to the
transaction of any business because the meeting is not lawfully called or
convened.  Any stockholder so waiving notice of such meeting shall be bound by
the proceedings of any such meeting in all respects as if due notice thereof had
been given.

     SECTION 3.5    QUORUM.  At all meetings of stockholders, except where
otherwise provided by statute or by the Certificate of Incorporation, or by
these Bylaws, the presence, in person or by proxy duly authorized, of the
holders of a majority of the outstanding shares of stock entitled to vote shall
constitute a quorum for the transaction of business.  In the absence of a
quorum, any meeting of stockholders may be adjourned, from time to time, either
by the chairman of the meeting or by vote of the holders of a majority of the
shares represented thereat, but no other business shall be transacted at such
meeting.  The stockholders present at a duly called or convened meeting, at
which a quorum is present, may continue to transact business until adjournment,
notwithstanding the withdrawal of enough stockholders to leave less than a
quorum.  Except as otherwise provided by law, the Certificate of Incorporation
or these Bylaws, all action taken by the holders of a majority of the votes
cast, excluding abstentions, at any meeting at which a quorum is present shall
be valid and binding upon the corporation; provided, however, that Directors
shall be elected by a plurality of the votes of the shares present in person or
represented by proxy at the meeting and entitled to vote on the election of
Directors.  Where a separate vote by a class or classes is required, a majority
of the outstanding shares of such class or classes, present in person or
represented by proxy, shall constitute a quorum entitled to take action with
respect to that vote on that matter and the affirmative vote of the majority
(plurality, in the case of the election of Directors) of shares of such class or
classes present in person or represented by proxy at the meeting shall be the
act of such class.

     SECTION 3.6    ADJOURNMENT AND NOTICE OF ADJOURNED MEETINGS.  Any meeting
of stockholders, whether annual or special, may be adjourned from time to time
either by the chairman of the meeting or by the vote of a majority of the shares
casting votes, excluding abstentions.  When a meeting is adjourned to another
time or place, notice need not be given of the adjourned meeting if the time and
place thereof are announced at the meeting at which the adjournment is taken.
At the adjourned meeting, the corporation may transact any business which might
have been transacted at the original meeting.   If the adjournment is for more
than thirty (30) days or if after the adjournment a new record date is fixed for
the adjourned meeting, a notice of the adjourned meeting shall be given to each
stockholder of record entitled to vote at the meeting.


                                          4
<PAGE>

     SECTION 3.7    VOTING RIGHTS.  For the purpose of determining those
stockholders entitled to vote at any meeting of the stockholders, except as
otherwise provided by law, only persons in whose names shares stand on the stock
records of the corporation on the record date, as provided in Section 3.9 of
these Bylaws, shall be entitled to vote at any meeting of stockholders.  Every
person entitled to vote or execute consents shall have the right to do so either
in person or by an agent or agents authorized by a written proxy executed by
such person or his duly authorized agent, which proxy shall be filed with the
Secretary at or before the meeting at which it is to be used.  An agent so
appointed need not be a stockholder.  No proxy shall be voted after three (3)
years from its date of creation unless the proxy provides for a longer period.
Elections of Directors need not be by written ballot, unless otherwise provided
in the Certificate of Incorporation.

     SECTION 3.8    JOINT OWNERS OF STOCK.  If shares or other securities having
voting power stand of record in the names of two (2) or more persons, whether
fiduciaries, members of a partnership, joint tenants, tenants in common, tenants
by the entirety, or otherwise, or if two (2) or more persons have the same
fiduciary relationship respecting the same shares, unless the Secretary is given
written notice to the contrary and is furnished with a copy of the instrument or
order appointing them or creating the relationship wherein it is so provided,
their acts with respect to voting shall have the following effect:  (a) if only
one (1) votes, his act binds all; (b) if more than one (1) votes, the act of the
majority so voting binds all; or (c) if more than one (1) votes, but the vote is
evenly split on any particular matter, each faction may vote the securities in
question proportionally, or may apply to the Delaware Court of Chancery for
relief as provided in the General Corporation Law of Delaware, Section 217(b).
If the instrument filed with the Secretary shows that any such tenancy is held
in unequal interests, a majority or even-split for the purpose of clause (c)
shall be a majority or even-split in interest.

     SECTION 3.9    LIST OF STOCKHOLDERS.  The Secretary shall prepare and make,
at least ten (10) days before every meeting of stockholders, a complete list of
the stockholders entitled to vote at said meeting, arranged in alphabetical
order, showing the address of each stockholder and the number of shares
registered in the name of each stockholder.  Such list shall be open to the
examination of any stockholder, for any purpose germane to the meeting, during
ordinary business hours, for a period of at least ten (10) days prior to the
meeting, either at a place within the city where the meeting is to be held,
which place shall be specified in the notice of the meeting, or, if not
specified, at the place where the meeting is to be held.  The list shall be
produced and kept at the time and place of meeting during the whole time thereof
and may be inspected by any stockholder who is present.

     SECTION 3.10   NO ACTION WITHOUT MEETING.  Effective upon the closing of
the Corporation's initial public offering of its capital stock pursuant to an
effective registration statement filed under the Securities Act of 1933, as
amended (the "INITIAL PUBLIC OFFERING"), the stockholders of the corporation may
not take action by written consent without a meeting and must take any actions
at a duly called annual or special meeting.

     SECTION 3.11   ORGANIZATION.

            (a)     At every meeting of stockholders, unless another officer of
the corporation has been appointed by the Board of Directors, the Chairman of
the Board of Directors, or, if a


                                          5
<PAGE>

Chairman has not been appointed, is absent, or designates the next senior
officer present to so act, the President, or, if the President is absent, the
most senior Vice President present, or, in the absence of any such officer, a
chairman of the meeting chosen by a majority in interest of the stockholders
entitled to vote, present in person or by proxy, shall act as chairman.  The
Secretary, or, in his absence, an Assistant Secretary directed to do so by the
President, shall act as secretary of the meeting.

            (b)     The Board of Directors of the corporation shall be entitled
to make such rules or regulations for the conduct of meetings of stockholders as
it shall deem necessary, appropriate or convenient.  Subject to such rules and
regulations of the Board of Directors, if any, the chairman of the meeting shall
have the right and authority to prescribe such rules, regulations and procedures
and to do all such acts as, in the judgment of such chairman, are necessary,
appropriate or convenient for the proper conduct of the meeting, including,
without limitation, establishing an agenda or order of business for the meeting,
rules and procedures for maintaining order at the meeting and the safety of
those present, limitations on participation in such meeting to stockholders of
record of the corporation and their duly authorized and constituted proxies and
such other persons as the chairman shall permit, restrictions on entry to the
meeting after the time fixed for the commencement thereof, limitations on the
time allotted to questions or comments by participants and regulation of the
opening and closing of the polls for balloting on matters which are to be voted
on by ballot.  Unless and to the extent determined by the Board of Directors or
the chairman of the meeting, meetings of stockholders shall not be required to
be held in accordance with rules of parliamentary procedure.


                                      ARTICLE IV

                                      DIRECTORS

     SECTION 4.1    NUMBER AND TERM OF OFFICE; CLASSIFICATION.

            (a)     The number of directors which shall constitute the whole
Board of Directors shall be determined from time to time by the Board of
Directors (provided that no decrease in the number of directors which would have
the effect of shortening the term of an incumbent director may be made by the
Board of Directors), provided that the number of directors shall be not less
than one (1).  At each annual meeting of stockholders, Directors of the
corporation shall be elected to hold office until the expiration of the term for
which they are elected, and until their successors have been duly elected and
qualified or until such Director's earlier death, resignation or due removal;
except that if any such election shall not be so held, such election shall take
place at a stockholders' meeting called and held in accordance with the Delaware
General Corporation Law.  Directors need not be stockholders unless so required
by the Certificate of Incorporation.  If, for any reason, the Directors shall
not have been elected at an annual meeting, they may be elected as soon
thereafter as convenient at a special meeting of the stockholders called for
that purpose in the manner provided in these Bylaws.

            (b)     At the first annual meeting of stockholders following the
closing of the Initial Public Offering (the "FIRST PUBLIC COMPANY ANNUAL
MEETING"), the Directors of the corporation shall be divided into three classes
as nearly equal in size as is practicable, hereby


                                          6
<PAGE>

designated Class I, Class II and Class III.  The initial Class I, Class II and
Class III directors shall be those directors designated and elected at the First
Public Company Annual Meeting.  The term of office of the initial Class I
directors shall expire at the next succeeding annual meeting of stockholders,
the term of office of the initial Class II directors shall expire at the second
succeeding annual meeting of stockholders, and the term of office of the initial
Class III directors shall expire at the third succeeding annual meeting of
stockholders.  At each annual meeting of stockholders following the First Public
Company Annual Meeting, Directors to replace those of the Class whose terms
expire at such annual meeting shall be elected to hold office until the third
succeeding annual meeting and until their respective successors shall have been
duly elected and qualified.  If the number of directors is hereafter changed,
any newly created directorships or decrease in directorships shall be so
apportioned among the classes as to make all classes as nearly equal in number
as is practicable.

     SECTION 4.2    POWERS.  The powers of the corporation shall be exercised,
its business conducted and its property controlled by the Board of Directors,
except as may be otherwise provided by statute or by the Certificate of
Incorporation.

     SECTION 4.3    VACANCIES.  Vacancies occurring on the Board of Directors
for any reason may be filled by vote of a majority of the remaining members of
the Board of Directors, although less than a quorum, at any meeting of the Board
of Directors, or by a sole remaining Director.  Each Director so elected shall
hold office for the unexpired portion of the term of the Director whose place
shall be vacant and until his or her successor shall have been duly elected and
qualified or until such Director's earlier death, resignation or due removal.  A
vacancy in the Board of Directors shall be deemed to exist under this
Section 4.3 in the case of the death, removal or resignation of any Director, or
if the stockholders fail at any meeting of stockholders at which Directors are
to be elected (including any meeting referred to in Section 4.6 below) to elect
the number of Directors then constituting the whole Board of Directors.

     SECTION 4.4    RESIGNATION.  Any Director may resign at any time by
delivering his or her written resignation to the Secretary, such resignation to
specify whether it will be effective at a particular time, upon receipt by the
Secretary or at the pleasure of the Board of Directors.  If no such
specification is made, it shall be deemed effective at the pleasure of the Board
of Directors.  When one or more Directors shall resign from the Board of
Directors, effective at a future date, a majority of the Directors then in
office, including those who have so resigned, shall have power to fill such
vacancy or vacancies, the vote thereon to take effect when such resignation or
resignations shall become effective, and each Director so chosen shall hold
office for the unexpired portion of the term of the Director whose place shall
be vacated and until his successor shall have been duly elected and qualified.

     SECTION 4.5    REMOVAL.  At a special meeting of stockholders called for
such purpose and in the manner provided herein, subject to any limitations
imposed by law or the Certificate of Incorporation, the Board of Directors, or
any individual Director, may only be removed from office for cause, and a new
Director or Directors shall be elected by a vote of stockholders holding a
majority of the outstanding shares entitled to vote at an election of Directors.

     SECTION 4.6    MEETINGS.


                                          7

<PAGE>
            (a)     ANNUAL MEETINGS.  Unless the Board shall determine
otherwise, the annual meeting of the Board of Directors shall be held
immediately before or after the annual meeting of stockholders and at the place
where such meeting is held.  No notice of an annual meeting of the Board of
Directors shall be necessary and such meeting shall be held for the purpose of
electing officers and transacting such other business as may lawfully come
before it.

            (b)     REGULAR MEETINGS.  Except as hereinafter otherwise provided,
regular meetings of the Board of Directors shall be held in the principal
executive offices of the corporation.  Unless otherwise restricted by the
Certificate of Incorporation, regular meetings of the Board of Directors may
also be held at any place within or without the State of Delaware which has been
designated by resolution of the Board of Directors or the written consent of all
directors.

            (c)     SPECIAL MEETINGS.  Unless otherwise restricted by the
Certificate of Incorporation, and subject to the notice requirements contained
herein, special meetings of the Board of Directors may be held at any time and
place within or without the State of Delaware whenever called by the Chairman of
the Board, the President or any two of the Directors.

            (d)     TELEPHONE MEETINGS.  Any member of the Board of Directors,
or of any committee thereof, may participate in a meeting by means of conference
telephone or similar communications equipment by means of which all persons
participating in the meeting can hear each other, and participation in a meeting
by such means shall constitute presence in person at such meeting.

            (e)     NOTICE OF MEETINGS.  Written notice of the time and place of
all special meetings of the Board of Directors shall be given at least one (1)
day before the date of the meeting.  Such notice need not state the purpose or
purposes of such meeting, except as may otherwise be required by law or provided
for in the Certificate of Incorporation or these Bylaws.  Notice of any meeting
may be waived in writing at any time before or after the meeting and will be
deemed waived by any Director by attendance thereat, except when the Director
attends the meeting solely for the express purpose of objecting, at the
beginning of the meeting, to the transaction of any business because the meeting
is not lawfully called or convened.

            (f)     WAIVER OF NOTICE.  The transaction of all business at any
meeting of the Board of Directors, or any committee thereof, however called or
noticed, or wherever held, shall be as valid as though had at a meeting duly
held after regular call and notice, if a quorum be present and if, either before
or after meeting, each of the Directors not present shall sign a written waiver
of notice, or a consent to holding such meeting, or an approval of the minutes
thereof.  All such waivers, consents or approvals shall be filed with the
corporate records or made a part of the minutes of the meeting.

     SECTION 4.7    QUORUM AND VOTING.

            (a)     Unless the Certificate of Incorporation requires a greater
number and except with respect to indemnification questions arising under
Article XI hereof, for which a quorum shall be one-third of the exact number of
Directors fixed from time to time in accordance with Section 4.1 hereof, but not
less than one (1), a quorum of the Board of Directors shall


                                          8
<PAGE>

consist of a majority of the exact number of directors fixed from time to time
in accordance with Section 4.1 of these Bylaws, but not less than one (1);
provided, however, at any meeting whether a quorum be present or otherwise, a
majority of the Directors present may adjourn from time to time until the time
fixed for the next regular meeting of the Board of Directors, without notice
other than by announcement at the meeting.

            (b)     At each meeting of the Board of Directors at which a quorum
is present, all questions and business shall be determined by a vote of the
majority of the Directors present, unless a different vote is required by law,
the Certificate of Incorporation or these Bylaws.

     SECTION 4.8    ACTION WITHOUT MEETING.  Unless otherwise restricted by the
Certificate of Incorporation or these Bylaws, any action required or permitted
to be taken at any meeting of the Board of Directors or of any committee thereof
may be taken without a meeting, if all members of the Board of Directors or
committee, as the case may be, consent thereto in writing, and such writing or
writings are filed with the minutes of proceedings of the Board of Directors or
committee.

     SECTION 4.9    FEES AND COMPENSATION.  Directors shall be entitled to such
compensation for their services as may be approved by the Board of Directors,
including, if so approved, by resolution of the Board of Directors, a fixed sum
and expenses of attendance, if any, for attendance at each regular or special
meeting of the Board of Directors and at any meeting of a committee of the Board
of Directors.  Nothing herein contained shall be construed to preclude any
Director from serving the corporation in any other capacity as an officer,
agent, employee, or otherwise and receiving compensation therefor.

     SECTION 4.10   COMMITTEES.

            (a)     EXECUTIVE COMMITTEE.  The Board of Directors may by
resolution passed by a majority of the whole Board of Directors appoint an
Executive Committee to consist of one (1) or more members of the Board of
Directors.  The Executive Committee, to the extent permitted by law and
specifically granted by the Board of Directors, shall have, and may exercise
when the Board of Directors is not in session, all powers of the Board of
Directors in the management of the business and affairs of the corporation
except such committee shall not have the power or authority to amend the
Certificate of Incorporation, to adopt an agreement of merger or consolidation,
to recommend to the stockholders the sale, lease or exchange of all or
substantially all of the corporation's property and assets, to recommend to the
stockholders of the corporation a dissolution of the corporation or a revocation
of a dissolution, or to amend these Bylaws.

            (b)     OTHER COMMITTEES.  The Board of Directors may, by resolution
passed by a majority of the whole Board of Directors, from time to time appoint
such other committees as may be permitted by law.  Such other committees
appointed by the Board of Directors shall consist of one (1) or more members of
the Board of Directors and shall have such powers and perform such duties as may
be prescribed by the resolution or resolutions creating such committees, but in
no event shall such committee have the powers denied to the Executive Committee
in these Bylaws.


                                          9
<PAGE>

            (c)     TERM.  Each member of a committee of the Board of Directors
shall serve a term on the committee coexistent with such member's term on the
Board of Directors.  The Board of Directors, subject to the provisions of
paragraphs (a) and (b) of this Section 4.10 may at any time increase or decrease
the number of members of a committee or terminate the existence of a committee.
The membership of a committee member shall terminate on the date of his or her
death or voluntary resignation from the committee or from the Board of
Directors.  The Board of Directors may at any time for any reason remove any
individual committee member and the Board of Directors may fill any committee
vacancy created by death, resignation, removal or increase in the number of
members of the committee.  The Board of Directors may designate one or more
Directors as alternate members of any committee, who may replace any absent or
disqualified member at any meeting of the committee, and, in addition, in the
absence or disqualification of any member of a committee, the member or members
thereof present at any meeting and not disqualified from voting, whether or not
he or they constitute a quorum, may unanimously appoint another member of the
Board of Directors to act at the meeting in the place of any such absent or
disqualified member.

            (d)     MEETINGS.  Unless the Board of Directors shall otherwise
provide, regular meetings of the Executive Committee or any other committee
appointed pursuant to this Section 4.10 shall be held at such times and places
as are determined by the Board of Directors, or by any such committee, and when
notice thereof has been given to each member of such committee, no further
notice of such regular meetings need be given thereafter.  Special meetings of
any such committee may be held at any place which has been determined from time
to time by such committee, and may be called by any Director who is a member of
such committee, upon written notice to the members of such committee of the time
and place of such special meeting given in the manner provided for the giving of
written notice to members of the Board of Directors of the time and place of
special meetings of the Board of Directors.  Notice of any special meeting of
any committee may be waived in writing at any time before or after the meeting
and will be waived by any Director by attendance thereat, except when the
Director attends such special meeting solely for the express purpose of
objecting, at the beginning of the meeting, to the transaction of any business
because the meeting is not lawfully called or convened.  A majority of the
authorized number of members of any such committee shall constitute a quorum for
the transaction of business, and the act of a majority of those present at any
meeting at which a quorum is present shall be the act of such committee.

     SECTION 4.11   ORGANIZATION.  The Chairman of the Board shall preside at
every meeting of the Board of Directors, if present.  In the case of any
meeting, if there is no Chairman of the Board or if the Chairman is not present,
the Vice Chairman (if there be one) shall preside, or if there be no Vice
Chairman or if the Vice Chairman is not present, a chairman chosen by a majority
of the directors present shall act as chairman of such meeting.  The Secretary
of the corporation or, in the absence of the Secretary, any person appointed by
the Chairman shall act as secretary of the meeting.



                                          10
<PAGE>

                                      ARTICLE V


                                       OFFICERS

     SECTION 5.1    OFFICERS DESIGNATED.  The officers of the corporation shall
include, if and when designated by the Board of Directors, a Chairman of the
Board of Directors, a President, one or more executive and non-executive Vice
Presidents (any one or more of which executive Vice Presidents may be designated
as Executive Vice President or Senior Vice President or a similar title), a
Secretary and a Treasurer.  The Board of Directors may, at its discretion,
create additional officers and assign such duties to those offices as it may
deem appropriate from time to time, which offices may include a Vice Chairman of
the Board of Directors, a Chief Executive Officer, a Chief Operating Officer, a
Chief Financial Officer one or more Assistant Secretaries and Assistant
Treasurers, and one or more other officers which may be created at the
discretion of the Board of Directors.  Any one person may hold any number of
offices of the corporation at any one time unless specifically prohibited
therefrom by law.  The salaries and other compensation of the officers of the
corporation shall be fixed by or in the manner designated by the Board of
Directors.

     SECTION 5.2    TENURE AND DUTIES OF OFFICERS.

            (a)     GENERAL.  All officers shall hold office at the pleasure of
the Board of Directors and until their successors shall have been duly elected
and qualified, unless sooner removed.  Any officer elected or appointed by the
Board of Directors may be removed at any time by the Board of Directors.  If the
office of any officer becomes vacant for any reason, the vacancy may be filled
by the Board of Directors.  Except for the Chairman of the Board and the Vice
Chairman of the Board, no officer need be a director.

            (b)     DUTIES OF CHAIRMAN OF THE BOARD OF DIRECTORS.  The Chairman
of the Board of Directors, when present, shall preside at all meetings of the
Board of Directors and, unless the Chairman has designated the next senior
officer to so preside, at all meetings of the stockholders.  The Chairman of the
Board of Directors shall perform other duties commonly incident to such office
and shall also perform such other duties and have such other powers as the Board
of Directors shall designate from time to time.

            (c)     POWERS AND DUTIES OF THE VICE CHAIRMAN OF THE BOARD.  The
Board of Directors may but is not required to assign areas of responsibility to
a Vice Chairman of the Board, and, in such event, and subject to the overall
direction of the Chairman of the Board and the Board of Directors, the Vice
Chairman of the Board shall be responsible for supervising the management of the
affairs of the corporation and its subsidiaries within the area or areas
assigned and shall monitor and review on behalf of the Board of Directors all
functions within such corresponding area or areas of the corporation and each
such subsidiary of the corporation.  In the absence of the President, or in the
event of the President's inability or refusal to act, the Vice Chairman of the
Board shall perform the duties of the President, and when so acting shall have
all the powers of and be subject to all the restrictions upon the President.
Further, the Vice Chairman of the Board shall have such other powers and duties
as designated in accordance with these Bylaws and as from time to time may be
assigned to the Vice Chairman of the Board by the Board of Directors or the
Chairman of the Board.


                                          11
<PAGE>

            (d)     DUTIES OF THE CHIEF EXECUTIVE AND CHIEF OPERATING OFFICERS.
Subject to the control of the Board of Directors, the chief executive officer
shall have general executive charge, management and control, of the properties,
business and operations of the corporation with all such powers as may be
reasonably incident to such responsibilities; and subject to the control of the
chief executive officer, the chief operating officer shall have general
operating charge, management and control, of the properties, business and
operations of the corporation with all such powers as may be reasonably incident
to such responsibilities.  The chief executive officer and, if and to the extent
designated by the chief executive officer or the Board, the chief operating
officer, may agree upon and execute all leases, contracts, evidences of
indebtedness and other obligations in the name of the corporation and may sign
all certificates for shares of capital stock of the corporation, and each shall
have such other powers and duties as are designated in accordance with these
Bylaws and as from time to time may be assigned to each by the Board of
Directors.

            (e)     DUTIES OF PRESIDENT.  Unless the Board of Directors
otherwise determines and subject to the provisions of paragraph (d) above, the
President shall be either the chief executive officer or chief operating officer
of the corporation.  Unless the Board of Directors otherwise determines, he
shall, in the absence of the Chairman of the Board, or Vice Chairman of the
Board, or if there be no Chairman of the Board or Vice Chairman of the Board,
preside at all meetings of the stockholders and (should he be a director) of the
Board of Directors.  The President shall have such other powers and duties as
designated in accordance with these Bylaws and as from time to time may be
assigned to him by the Board of Directors.

            (f)     DUTIES OF VICE PRESIDENTS.  Vice Presidents, by virtue of
their appointment as such, shall not necessarily be deemed to be executive
officers of the corporation, such status as an executive officer only being
conferred if and to the extent such Vice President is placed in charge of a
principal business unit, division or function (E.G., sales, administration or
finance) or performs a policy-making function for the corporation (within the
meaning of Section 16 of the 1934 Act and the rules and regulations promulgated
thereunder).  Each executive or senior Vice President shall at all times
possess, and upon the authority of the President or the chief executive officer
any non-executive Vice President shall from time to time possess, power to sign
all certificates, contracts and other instruments of the corporation, except as
otherwise limited pursuant to Article VI hereof or by the Chairman of the Board,
the President, chief executive officer or the Vice Chairman of the Board.  The
Vice Presidents shall perform other duties commonly incident to their office and
shall also perform such other duties and have such other powers as the Board of
Directors or the President shall designate from time to time.

            (g)     DUTIES OF SECRETARY.  The Secretary shall keep the minutes
of all meetings of the Board of Directors, committees of the Board of Directors
and the stockholders, in books provided for that purpose; shall attend to the
giving and serving of all notices; may in the name of the corporation affix the
seal of the corporation to all contracts and attest the affixation of the seal
of the corporation thereto; may sign with the other appointed officers all
certificates for shares of capital stock of the corporation; and shall have
charge of the certificate books, transfer books and stock ledgers, and such
other books and papers as the Board of Directors may direct, all of which shall
at all reasonable times be open to inspection of any director upon application
at the office of the corporation during business hours.  The Secretary shall
perform all other duties given in these Bylaws and other duties commonly
incident to such office and shall also perform


                                          12
<PAGE>

such other duties and have such other powers as the Board of Directors shall
designate from time to time.  The President may direct any Assistant Secretary
to assume and perform the duties of the Secretary in the absence or disability
of the Secretary, and each Assistant Secretary shall perform other duties
commonly incident to such office and shall also perform such other duties and
have such other powers as the Board of Directors or the President, shall
designate from time to time.

            (h)     ASSISTANT SECRETARIES.  Each Assistant Secretary shall have
the usual powers and duties pertaining to such offices, together with such other
powers and duties as designated in these Bylaws and as from time to time may be
assigned to an Assistant Secretary by the Board of Directors, the Chairman of
the Board, the President, the Vice Chairman of the Board, or the Secretary.  The
Assistant Secretaries shall exercise the powers of the Secretary during that
officer's absence or inability or refusal to act.

            (i)     DUTIES OF TREASURER.  The Treasurer shall keep or cause to
be kept the books of account of the corporation in a thorough and proper manner
and shall render statements of the financial affairs of the corporation in such
form and as often as required by the Board of Directors, the Chairman of the
Board, the Vice President of the Board or the President.  The Treasurer, subject
to the order of the Board of Directors, shall have the custody of all funds and
securities of the corporation.  The Treasurer shall perform other duties
commonly incident to such office and shall also perform such other duties and
have such other powers as the Board of Directors, the Chairman of the Board, the
Vice Chairman of the Board or the President shall designate from time to time.
The Chief Financial Officer of the corporation may, but need not, serve as the
Treasurer.

            (j)     ASSISTANT TREASURERS.  Each Assistant Treasurer shall have
the usual powers and duties pertaining to such office, together with such other
powers and duties as designated in these Bylaws and as from time to time may be
assigned to each Assistant Treasurer by the Board of Directors, the Chairman of
the Board, the President, the Vice Chairman of the Board, or the Treasurer.  The
Assistant Treasurers shall exercise the powers of the Treasurer during that
officer's absence or inability or refusal to act.

     SECTION 5.3    DELEGATION OF AUTHORITY.  For any reason that the Board of
Directors may deem sufficient, the Board of Directors may, except where
otherwise provided by statute, delegate the powers or duties of any officer to
any other person, and may authorize any officer to delegate specified duties of
such office to any other person.  Any such delegation or authorization by the
Board shall be effected from time to time by resolution of the Board of
Directors.

     SECTION 5.4    RESIGNATIONS.  Any officer may resign at any time by giving
written notice to the Board of Directors or to the President or to the
Secretary.  Any such resignation shall be effective when received by the person
or persons to whom such notice is given, unless a later time is specified
therein, in which event the resignation shall become effective at such later
time.  Unless otherwise specified in such notice, the acceptance of any such
resignation shall not be necessary to make it effective.  Any resignation shall
be without prejudice to the rights, if any, of the corporation under any
contract with the resigning officer.


                                          13
<PAGE>

     SECTION 5.5    REMOVAL.  Any officer may be removed from office at any
time, either with or without cause, by the vote or written consent of a majority
of the Directors in office at the time, or by any committee or superior officers
upon whom such power of removal may have been conferred by the Board of
Directors.

                                      ARTICLE VI

                        EXECUTION OF CORPORATE INSTRUMENTS AND
                    VOTING OF SECURITIES OWNED BY THE CORPORATION

     SECTION 6.1    EXECUTION OF CORPORATE INSTRUMENTS.  The Board of Directors
may, in its discretion, determine the method and designate the signatory officer
or officers, or other person or persons, to execute on behalf of the corporation
any corporate instrument or document, or to sign on behalf of the corporation
the corporate name without limitation, or to enter into contracts on behalf of
the corporation, except where otherwise provided by law or these Bylaws, and
such execution or signature shall be binding upon the corporation.

     Unless otherwise specifically determined by the Board of Directors or
otherwise required by law, promissory notes, deeds of trust, mortgages and other
evidences of indebtedness of the corporation, and other corporate instruments or
documents requiring the corporate seal, and certificates of shares of stock
owned by the corporation, shall be executed, signed or endorsed by the Chairman
of the Board of Directors, the President, Chief Executive Officer or any
executive Vice President, and upon the authority conferred by the President,
Chief Executive Officer, or any non-executive Vice President, and by the
Secretary or Chief Financial Officer, if any be designated, or Treasurer or any
Assistant Secretary or Assistant Treasurer.  All other instruments and documents
requiring the corporate signature, but not requiring the corporate seal, may be
executed as aforesaid or in such other manner as may be directed by the Board of
Directors.

     All checks and drafts drawn on banks or other depositaries on funds to the
credit of the corporation or in special accounts of the corporation shall be
signed by such person or persons as the Board of Directors shall authorize so to
do.

     Unless authorized or ratified by the Board of Directors or within the
agency power of an officer, no officer, agent or employee shall have any power
or authority to bind the corporation by any contract or engagement or to pledge
its credit or to render it liable for any purpose or for any amount.

     SECTION 6.2    VOTING OF SECURITIES OWNED BY THE CORPORATION.  All stock
and other securities of other corporations owned or held by the corporation for
itself, or for other parties in any capacity, shall be voted, and all proxies
with respect thereto shall be executed, by the person authorized so to do by
resolution of the Board of Directors, or, in the absence of such authorization,
by the Chairman or Vice Chairman of the Board of Directors, Chief Executive
Officer, the President, or any Vice President.


                                          14
<PAGE>

                                     ARTICLE VII

                                   SHARES OF STOCK

     SECTION 7.1    FORM AND EXECUTION OF CERTIFICATES.  Certificates for the
shares of stock of the corporation shall be in such form as is consistent with
the Certificate of Incorporation and applicable law.  Every holder of stock in
the corporation shall be entitled to have a certificate signed by or in the name
of the corporation by the Chairman or Vice Chairman of the Board of Directors,
the Chief Executive Officer, the President or any Vice President and by the
Secretary or an Assistant Secretary or the Treasurer or an Assistant Treasurer,
certifying the number of shares and the class or series owned by him in the
corporation.   Where such certificate is countersigned by a transfer agent other
than the corporation or its employee, or by a registrar other than the
corporation or its employee, any other signature on the certificate may be a
facsimile.  In case any officer, transfer agent, or registrar who has signed or
whose facsimile signature has been placed upon a certificate shall have ceased
to be such officer, transfer agent, or registrar before such certificate is
issued, it may be issued with the same effect as if he were such officer,
transfer agent, or registrar at the date of issue.

     SECTION 7.2    LOST CERTIFICATES.  A new certificate or certificates shall
be issued in place of any certificate or certificates theretofore issued by the
corporation alleged to have been lost, stolen, or destroyed, upon the making of
an affidavit of that fact by the person claiming the certificate of stock to be
lost, stolen, or destroyed.  The corporation may require, as a condition
precedent to the issuance of a new certificate or certificates, the owner of
such lost, stolen, or destroyed certificate or certificates, or his legal
representative, to advertise the same in such manner as it shall require or to
give the corporation a surety bond in such form and amount as it may direct as
indemnity against any claim that may be made against the corporation with
respect to the certificate alleged to have been lost, stolen or destroyed.

     SECTION 7.3    TRANSFERS.

            (a)     Transfers of record of shares of stock of the corporation
shall be made only on its books by the holders thereof, in person or by attorney
duly authorized and upon the surrender of a properly endorsed certificate or
certificates for a like number of shares.  Upon surrender to the corporation or
a transfer agent of the corporation of a certificate for shares duly endorsed or
accompanied by proper evidence of succession, assignment or authority to
transfer, it shall be the duty of the corporation to issue a new certificate to
the person entitled thereto, cancel the old certificate and record the
transaction upon its books.  The Board of Directors shall have the power and
authority to make all such other rules and regulations as they may deem
expedient concerning the issue, transfer and registration or the replacement of
certificates for shares of capital stock of the corporation.

            (b)     The corporation shall have power to enter into and perform
any agreement with any number of stockholders of any one or more classes of
stock of the corporation to restrict the transfer of shares of stock of the
corporation of any one or more classes owned by such stockholders in any manner
not prohibited by the Delaware General Corporation Law.


                                          15
<PAGE>

     SECTION 7.4    FIXING RECORD DATES.

            (a)     In order that the corporation may determine the stockholders
entitled to notice of or to vote at any meeting of stockholders or any
adjournment thereof, the Board of Directors may fix, in advance, a record date,
which record date shall not precede the date upon which the resolution fixing
the record date is adopted by the Board of Directors, and which record date
shall not be more than sixty (60) nor less than ten (10) days before the date of
such meeting.  If no record date is fixed by the Board of Directors, the record
date for determining stockholders entitled to notice of or to vote at a meeting
of stockholders shall be at the close of business on the day next preceding the
day on which notice is given, or if notice is waived, at the close of business
on the day next preceding the day on which the meeting is held.  A determination
of stockholders of record entitled to notice of or to vote at a meeting of
stockholders shall apply to any adjournment of the meeting; provided, however,
that the Board of Directors may fix a new record date for the adjourned meeting.

            (b)     In order that the corporation may determine the stockholders
entitled to receive payment of any dividend or other distribution or allotment
of any rights or the stockholders entitled to exercise any rights in respect of
any change, conversion or exchange of stock, or for the purpose of any other
lawful action, the Board of Directors may fix, in advance, a record date, which
record date shall not precede the date upon which the resolution fixing the
record date is adopted, and which record date shall be not more than sixty (60)
days prior to such action.  If no record date is fixed by the Board of
Directors, the record date for determining stockholders for any such purpose
shall be at the close of business on the day on which the Board of Directors
adopts the resolution relating thereto.

     SECTION 7.5    REGISTERED STOCKHOLDERS.  The corporation shall be entitled
to recognize the exclusive right of a person registered on its books as the
owner of shares to receive dividends, and to vote as such owner, and shall not
be bound to recognize any equitable or other claim to or interest in such share
or shares on the part of any other person whether or not it shall have express
or other notice thereof, except as otherwise provided by the laws of Delaware.

                                     ARTICLE VIII

                         OTHER SECURITIES OF THE CORPORATION

     SECTION 8.1    EXECUTION OF OTHER SECURITIES.  All bonds, debentures and
other corporate securities of the corporation, other than stock certificates
(covered in Section 7.1), may be signed by the Chairman or Vice Chairman of the
Board of Directors, the Chief Executive Officer, the President or any Vice
President, or such other person as may be authorized by the Board of Directors,
and the corporate seal impressed thereon or a facsimile of such seal imprinted
thereon and attested by the signature of the Secretary or an Assistant
Secretary, or the Treasurer or an Assistant Treasurer; provided, however, that
where any such bond, debenture or other corporate security shall be
authenticated by the manual signature of a trustee under an indenture pursuant
to which such bond, debenture or other corporate security shall be issued, the
signatures of the persons signing and attesting the corporate seal on such bond,
debenture or other corporate security may be the imprinted facsimile of the
signatures of such persons.


                                          16
<PAGE>

Interest coupons appertaining to any such bond, debenture or other corporate
security, authenticated by a trustee as aforesaid, shall be signed by the
Treasurer or an Assistant Treasurer of the corporation or such other person as
may be authorized by the Board of Directors, or bear imprinted thereon the
facsimile signature of such person.  In case any officer who shall have signed
or attested any bond, debenture or other corporate security, or whose facsimile
signature shall appear thereon or on any such interest coupon, shall have ceased
to be such officer before any bond, debenture or other corporate security so
signed or attested shall have been delivered, such bond, debenture or other
corporate security nevertheless may be adopted by the corporation and issued and
delivered as though the person who signed the same or whose facsimile signature
shall have been used thereon had not ceased to be such officer of the
corporation.


                                      ARTICLE IX

                                      DIVIDENDS

     SECTION 9.1    DECLARATION OF DIVIDENDS.  Dividends upon the capital stock
of the corporation, subject to the provisions of the Certificate of
Incorporation, if any, may be declared by the Board of Directors pursuant to law
at any regular or special meeting.  Dividends may be paid in cash, in property,
or in shares of the capital stock, subject to the provisions of the Certificate
of Incorporation.

     SECTION 9.2    DIVIDEND RESERVE.  Before payment of any dividend, there may
be set aside out of any funds of the corporation available for dividends such
sum or sums as the Board of Directors from time to time, in their absolute
discretion, think proper as a reserve or reserves to meet contingencies, or for
equalizing dividends, or for repairing or maintaining any property of the
corporation, or for such other purpose as the Board of Directors shall think
conducive to the interests of the corporation, and the Board of Directors may
modify or abolish any such reserve in the manner in which it was created.


                                      ARTICLE X

                                     FISCAL YEAR

     The fiscal year and of the corporation shall be March 31, unless otherwise
fixed by resolution of the Board of Directors.


                                      ARTICLE XI

                            INDEMNIFICATION OF DIRECTORS,
                         OFFICERS, EMPLOYEES AND OTHER AGENTS

     SECTION 11.1   DIRECTORS AND EXECUTIVE OFFICERS.  The corporation shall
indemnify its Directors and executive officers to the fullest extent not
prohibited by the Delaware General


                                          17
<PAGE>

Corporation Law; PROVIDED, HOWEVER, that the corporation may limit the extent of
such indemnification by individual contracts with its Directors and executive
officers; and, PROVIDED, FURTHER, that the corporation shall not be required to
indemnify any Director or executive officer in connection with any proceeding
(or part thereof) initiated by such person or any proceeding by such person
against the corporation or its Directors, officers, employees or other agents
unless (i) such indemnification is expressly required to be made by law,
(ii) the proceeding was authorized by the Board of Directors of the corporation,
or (iii) such indemnification is provided by the corporation, in its sole
discretion, pursuant to the powers vested in the corporation under the Delaware
General Corporation Law.

     SECTION 11.2   OTHER OFFICERS, EMPLOYEES AND OTHER AGENTS.  The corporation
shall have power to indemnify its other officers, employees and other agents as
set forth in the Delaware General Corporation Law.

     SECTION 11.3   GOOD FAITH.

            (a)     For purposes of any determination under this Article XI, a
Director or executive officer shall be deemed to have acted in good faith and in
a manner such officer reasonably believed to be in or not opposed to the best
interests of the corporation, and, with respect to any criminal action or
proceeding, to have had no reasonable cause to believe that such officer's
conduct was unlawful, if such officer's action is based on information,
opinions, reports and statements, including financial statements and other
financial data, in each case prepared or presented by:

                    (i)   one or more officers or employees of the corporation
     whom the Director or executive officer believed to be reliable and
     competent in the matters presented;

                    (ii)  counsel, independent accountants or other persons as
     to matters which the Director or executive officer believed to be within
     such person's professional competence; and

                    (iii) with respect to a Director, a committee of the Board
     upon which such Director does not serve, as to matters within such
     committee's designated authority, which committee the Director believes to
     merit confidence; so long as, in each case, the Director or executive
     officer acts without knowledge that would cause such reliance to be
     unwarranted.

            (b)     The termination of any proceeding by judgment, order,
settlement, conviction or upon a plea of nolo contendere or its equivalent shall
not, of itself, create a presumption that the person did not act in good faith
and in a manner which such person reasonably believed to be in or not opposed to
the best interests of the corporation, and, with respect to any criminal
proceeding, that such person had reasonable cause to believe that his conduct
was unlawful.

            (c)     The provisions of this Section 11.3 shall not be deemed to
be exclusive or to limit in any way the circumstances in which a person may be
deemed to have met the applicable standard of conduct set forth by the Delaware
General Corporation Law.


                                          18
<PAGE>

     SECTION 11.4   EXPENSES.  The corporation shall advance, prior to the final
disposition of any proceeding, promptly following request therefor, all expenses
incurred by any Director or executive officer in connection with such proceeding
upon receipt of an undertaking by or on behalf of such person to repay said
amounts if it should be determined ultimately that such person is not entitled
to be indemnified under this Article XI or otherwise.

     Notwithstanding the foregoing, unless otherwise determined pursuant to
Section 11.5 of this Article XI, no advance shall be made by the corporation if
a determination is reasonably and promptly made (i) by the Board of Directors by
a majority vote of a quorum consisting of Directors who were not parties to the
proceeding, or (ii) if such quorum is not obtainable, or, even if obtainable, a
quorum of disinterested directors so directs, by independent legal counsel in a
written opinion, that the facts known to the decision-making party at the time
such determination is made demonstrate clearly and convincingly that such person
acted in bad faith or in a manner that such person did not believe to be in or
not opposed to the best interests of the corporation.

     SECTION 11.5   ENFORCEMENT.  Without the necessity of entering into an
express contract, all rights to indemnification and advances to Directors and
executive officers under this Article XI shall be deemed to be contractual
rights and be effective to the same extent and as if provided for in a contract
between the corporation and the Director or executive officer.  Any right to
indemnification or advances granted by this Article XI to a Director or
executive officer shall be enforceable by or on behalf of the person holding
such right in any court of competent jurisdiction if (i) the claim for
indemnification or advances is denied, in whole or in part, or (ii) no
disposition of such claim is made within ninety (90) days of request therefor.
The claimant in such enforcement action, if successful in whole or in part,
shall also be entitled to be paid the expense of prosecuting his claim.  The
corporation shall be entitled to raise as a defense to any such action that the
claimant has not met the standards of conduct that make it permissible under the
Delaware General Corporation Law for the corporation to indemnify the claimant
for the amount claimed.  Neither the failure of the corporation (including its
Board of Directors, independent legal counsel or its stockholders) to have made
a determination prior to the commencement of such action that indemnification of
the claimant is proper in the circumstances because such person has met the
applicable standard of conduct set forth in the Delaware General Corporation
Law, nor an actual determination by the corporation (including its Board of
Directors, independent legal counsel or its stockholders) that the claimant has
not met such applicable standard of conduct, shall be a defense to the action or
create a presumption that claimant has not met the applicable standard of
conduct.

     SECTION 11.6   NON-EXCLUSIVITY OF RIGHTS.  The rights conferred on any
person by this Article XI shall not be exclusive of any other right which such
person may have or hereafter acquire under any statute, provision of the
Certificate of Incorporation, Bylaws, agreement, vote of stockholders or
disinterested Directors or otherwise, both as to action in his official capacity
and as to action in another capacity while holding office.  The corporation is
specifically authorized to enter into individual contracts with any or all of
its Directors, officers, employees or agents respecting indemnification and
advances, to the fullest extent not prohibited by the Delaware General
Corporation Law.


                                          19
<PAGE>

     SECTION 11.7   SURVIVAL OF RIGHTS.  The rights conferred on any person by
this Article XI shall continue as to a person who has ceased to be a Director,
officer, employee or other agent and shall inure to the benefit of the heirs,
executors and administrators of such a person.

     SECTION 11.8   INSURANCE.  To the fullest extent permitted by the Delaware
General Corporation Law, the corporation, upon approval by the Board of
Directors, may purchase insurance on behalf of any person required or permitted
to be indemnified pursuant to this Article XI.

     SECTION 11.9   AMENDMENTS.  Any repeal or modification of this Article XI
shall only be prospective and shall not affect the rights under this Article XI
in effect at the time of the alleged occurrence of any action or omission to act
that is the cause of any proceeding against any agent of the corporation.

     SECTION 11.10  SAVINGS CLAUSE.  If this Article XI or any portion hereof
shall be invalidated on any ground by any court of competent jurisdiction, then
the corporation shall nevertheless indemnify each Director and executive officer
to the full extent not prohibited by any applicable portion of this Article XI
that shall not have been invalidated, or by any other applicable law.

     SECTION 11.11  CERTAIN DEFINITIONS.  For the purposes of this Article XI,
the following definitions shall apply:

            (a)     The term "proceeding" shall be broadly construed and shall
include, without limitation, the investigation, preparation, prosecution,
defense, settlement, arbitration and appeal of, and the giving of testimony in,
any threatened, pending or completed action, suit or proceeding, whether civil,
criminal, administrative or investigative.

            (b)     The term "expenses" shall be broadly construed and shall
include, without limitation, court costs, attorneys' fees, witness fees, fines,
amounts paid in settlement or judgment and any other costs and expenses of any
nature or kind incurred in connection with any proceeding.

            (c)     The term the "corporation" shall include, in addition to the
resulting corporation, any constituent corporation (including any constituent of
a constituent) absorbed in a consolidation or merger which, if its separate
existence had continued, would have had power and authority to indemnify its
directors, officers, and employees or agents, so that any person who is or was a
director, officer, employee or agent of such constituent corporation, or is or
was serving at the request of such constituent corporation as a director,
officer, employee or agent of another corporation, partnership, joint venture,
trust or other enterprise, shall stand in the same position under the provisions
of this Article XI with respect to the resulting or surviving corporation as he
would have with respect to such constituent corporation if its separate
existence had continued.

            (d)     References to a "director," "officer," "employee," or
"agent" of the corporation shall include without limitation, situations where
such person is serving at the request of the corporation as a director, officer,
employee, trustee or agent of another corporation, partnership, joint venture,
trust or other enterprise.


                                          20
<PAGE>

            (e)     References to "other enterprises" shall include employee
benefit plans; references to "fines" shall include any excise taxes assessed on
a person with respect to an employee benefit plan; and references to "serving at
the request of the corporation" shall include any service as a director,
officer, employee or agent of the corporation which imposes duties on, or
involves services by, such director, officer, employee, or agent with respect to
an employee benefit plan, its participants, or beneficiaries; and a person who
acted in good faith and in a manner he reasonably believed to be in the interest
of the participants and beneficiaries of an employee benefit plan shall be
deemed to have acted in a manner "not opposed to the best interests of the
corporation" as referred to in this Article XI.


                                     ARTICLE XII

                                       NOTICES

     SECTION 12.1   NOTICE TO STOCKHOLDERS.  Unless the Certificate of
Incorporation requires otherwise, whenever, under any provisions of these
Bylaws, notice is required to be given to any stockholder, it shall be given in
writing, timely and duly deposited in the United States mail, postage prepaid,
and addressed to such stockholder's last known post office address as shown by
the stock record of the corporation or its transfer agent.

     SECTION 12.2   NOTICE TO DIRECTORS.  Any notice required to be given to any
Director may be given by the method stated in Section 12.1, or by facsimile,
telex or telegram, except that such notice other than one which is delivered
personally shall be sent to such address as such Director shall have filed in
writing with the Secretary, or, in the absence of such filing, to the last known
post office address of such Director.  It shall not be necessary that the same
method of giving notice be employed in respect of all Directors, but one
permissible method may be employed in respect of any one or more, and any other
permissible method or methods may be employed in respect of any other or others.

     SECTION 12.3   ADDRESS UNKNOWN.  If no address of a stockholder or Director
be known, notice may be sent to the principal executive officer of the
corporation.

     SECTION 12.4   AFFIDAVIT OF MAILING.  An affidavit of mailing, executed by
a duly authorized and competent employee of the corporation or its transfer
agent appointed with respect to the class of stock affected, specifying the name
and address or the names and addresses of the stockholder or stockholders, or
Director or Directors, to whom any such notice or notices was or were given, and
the time and method of giving the same, shall be conclusive evidence of the
statements therein contained.

     SECTION 12.5   TIME NOTICES DEEMED GIVEN.  All notices given by mail, as
above provided, shall be deemed to have been given as at the time of mailing,
and all notices given by facsimile, telex or telegram shall be deemed to have
been given as of the sending time recorded at the time of transmission.

     SECTION 12.6   FAILURE TO RECEIVE NOTICE.  The period or limitation of time
within which any stockholder may exercise any option or right, or enjoy any
privilege or benefit, or be


                                          21
<PAGE>

required to act, or within which any Director may exercise any power or right,
or enjoy any privilege, pursuant to any notice sent such person in the manner
above provided, shall not be affected or extended in any manner by the failure
of such stockholder or such Director to receive such notice.

     SECTION 12.7   NOTICE TO PERSON WITH WHOM COMMUNICATION IS UNLAWFUL.
Whenever notice is required to be given, under any provision of law or of the
Certificate of Incorporation or Bylaws of the corporation, to any person with
whom communication is unlawful, the giving of such notice to such person shall
not be required and there shall be no duty to apply to any governmental
authority or agency for a license or permit to give such notice to such person.
Any action or meeting which shall be taken or held without notice to any such
person with whom communication is unlawful shall have the same force and effect
as if such notice had been duly given.  In the event that the action taken by
the corporation is such as to require the filing of a certificate under any
provision of the Delaware General Corporation Law, the certificate shall state,
if such is the fact and if notice is required, that notice was given to all
persons entitled to receive notice except such persons with whom communication
is unlawful.

     SECTION 12.8   NOTICE TO PERSON WITH UNDELIVERABLE ADDRESS.  Whenever
notice is required to be given, under any provision of law or the Certificate of
Incorporation or Bylaws of the corporation, to any stockholder to whom
(i) notice of two consecutive annual meetings, and all notices of meetings to
such person during the period between such two consecutive annual meetings, or
(ii) all, and at least two, payments (if sent by first class mail) of dividends
or interest on securities during a twelve-month period, have been mailed
addressed to such person at such person's address as shown on the records of the
corporation and have been returned undeliverable, the giving of such notice to
such person shall not be required.  Any action or meeting which shall be taken
or held without notice to such person shall have the same force and effect as if
such notice had been duly given.  If any such person shall deliver to the
corporation a written notice setting forth such person's then current address,
the requirement that notice be given to such person shall be reinstated.  In the
event that the action taken by the corporation is such as to require the filing
of a certificate under any provision of the Delaware General Corporation Law,
the certificate need not state that notice was not given to persons to whom
notice was not required to be given pursuant to this paragraph.


                                     ARTICLE XIII

                                      AMENDMENTS

     SECTION 13.1   AMENDMENTS.  Except as otherwise set forth in Section 11.9
of these Bylaws, these Bylaws may be amended or repealed and new Bylaws adopted
by a majority of the Board of Directors or by the 66 2/3% of all stockholders,
voting together, entitled to vote.

     SECTION 13.2   APPLICATION OF BYLAWS.  In the event that any provisions of
these Bylaws is or may be in conflict with any law of the United States, of the
state of incorporation of the corporation or of any other governmental body or
power having jurisdiction over this corporation, or over the subject matter to
which such provision of these Bylaws applies, or may apply, such provision of
these Bylaws shall be inoperative to the extent only that the operation


                                          22
<PAGE>

thereof unavoidably conflicts with such law, and shall in all other respects be
in full force and effect.


                                     ARTICLE XIV

                                  LOANS TO OFFICERS

     The corporation may lend money to, or guarantee any obligation of, or
otherwise assist any officer or other employee of the corporation or of its
subsidiaries, including any officer or employee who is a Director of the
corporation or its subsidiaries, whenever, in the judgment of the Board of
Directors, such loan, guarantee or assistance may reasonably be expected to
benefit the corporation.  The loan, guarantee or other assistance may be with or
without interest and may be unsecured, or secured in such manner as the Board of
Directors shall approve, including, without limitation, a pledge of shares of
stock of the corporation.  Nothing in this Bylaw shall be deemed to deny, limit
or restrict the powers of guaranty or warranty of the corporation at common law
or under statute.


                                      ARTICLE XV

                                    ANNUAL REPORT

     At such time as the corporation becomes subject to the reporting
requirements of Rules 12(b) and 15(d) of the Securities Exchange Act of 1934,
the Board of Directors shall cause an annual report to be sent to each
stockholder of the corporation not later than one hundred twenty (120) days
after the close of the corporation's fiscal year.  Such report shall include a
balance sheet as of the end of such fiscal year and an income statement and
statement of changes in financial position for such fiscal year, accompanied by
any report thereon of independent accounts or, if there is no such report, the
certificate of an authorized officer of the corporation that such statements
were prepared without audit from the books and records of the corporation.  Such
report shall be sent to stockholders at least fifteen (15) days prior to the
next annual meeting of stockholders after the end of the fiscal year to which it
relates.  If and so long as there are fewer than 100 holders of record of the
corporation's shares, the requirement of sending of an annual report to the
stockholders of the corporation is hereby expressly waived.



                                          23

<PAGE>


                                    [Letterhead]

                                    June 23, 1999



Hoover's, Inc.
1033 La Posada Drive #250
Austin, Texas 78752

          Re:  Hoover's, Inc. Registration Statement on Form S-1
               for 3,250,000 Shares of Common Stock

Ladies and Gentlemen:

          We have acted as counsel to Hoover's, Inc., a Delaware corporation
(the "Company"), in connection with the proposed issuance and sale by the
Company of up to 3,250,000 shares of the Company's Common Stock (the "Shares")
pursuant to the Company's Registration Statement on Form S-1 (the "Registration
Statement") filed with the Securities and Exchange Commission under the
Securities Act of 1933, as amended (the "Act").

          This opinion is being furnished in accordance with the requirements of
Item 16(a) of Form S-1 and Item 601(b)(5)(i) of Regulation S-K.

          We have reviewed the Company's charter documents and the corporate
proceedings taken by the Company in connection with the issuance and sale of the
Shares.  Based on such review, we are of the opinion that the Shares have been
duly authorized, and if, as and when issued in accordance with the Registration
Statement and the related prospectus (as amended and supplemented through the
date of issuance) will be legally issued, fully paid and nonassessable.

          We consent to the filing of this opinion letter as Exhibit 5.1 to the
Registration Statement and to the reference to this firm under the caption
"Legal Matters" in the prospectus which is part of the Registration Statement.
In giving this consent, we do not thereby admit that we are within the category
of persons whose consent is required under Section 7 of the Act, the rules and
regulations of the Securities and Exchange Commission promulgated thereunder, or
Item 509 of Regulation S-K.




<PAGE>

Hoover's, Inc.                                       June 23, 1999



          This opinion letter is rendered as of the date first written above and
we disclaim any obligation to advise you of facts, circumstances, events or
developments which hereafter may be brought to our attention and which may
alter, affect or modify the opinion expressed herein.  Our opinion is expressly
limited to the matters set forth above and we render no opinion, whether by
implication or otherwise, as to any other matters relating to the Company or the
Shares.


                              Very truly yours,
                              BROBECK, PHLEGER & HARRISON LLP



<PAGE>

                                  AMENDMENT NO. 1
                                         TO
                              STOCK PURCHASE AGREEMENT


              THIS AMENDMENT is made as of the 25th day of June, 1999, by and
between Hoover's, Inc., a Delaware corporation (the "Company") and Media
General, Inc., a Virginia corporation ("Investor").

                                   R E C I T A L S:

              WHEREAS, the Company and Investor are parties to that certain
Stock Purchase Agreement dated September 4, 1997 (the "Stock Purchase
Agreement");

              WHEREAS, in order to induce and facilitate the Company's
completion of its proposed initial public offering of its common stock, $0.01
par value per share (the "Common Stock"), the Company and Investor agreed to
execute this Amendment to the Stock Purchase Agreement;

                                 A G R E E M E N T:

              NOW, THEREFORE, in consideration of the foregoing premises and
other good and valuable consideration, the receipt and sufficiency of which is
hereby acknowledged, the parties agree as follows:

              1.     Section 6.1 of the Stock Purchase Agreement is hereby
deleted and amended in its entirety to read as follows:

              "6.1   FINANCIAL STATEMENTS.  For so long as the Investor is a
stockholder of the Company and until such time as the Company shall have a class
of securities registered under the Securities Exchange Act of 1934, the Company
shall deliver to Investor:

                     (a)    as soon as practicable, but in any event within 90
days after the end of each fiscal year of the Company, the consolidated balance
sheet and statements of income and cash flow for such fiscal year, prepared in
accordance with generally accepted accounting principles, consistently applied;
and audited by a nationally recognized firm of independent certified public
accountants;

                     (b)    within 45 days of the end of each quarter, (i) the
consolidated balance sheets of the Company and its subsidiaries and statements
of income and cash flow for such quarter certified by the Company's Chief
Financial Officer as presenting fairly the consolidated financial position and
results of operations of the Company and its consolidated subsidiaries in
accordance with generally accepted accounting principles, consistently applied
(with the exception of supporting footnotes) and (ii) comparisons of such
statements to budget for and as of the end of such quarter in reasonable detail;
and

<PAGE>

                     (c)    such other information relating to the financial
condition, business prospects or corporate affairs of the Company as Investor
may from time to time reasonably request to comply with applicable Securities
and Exchange Commission and other governmental filing requirements and such
other information as Investor may reasonably request, including, but not limited
to, any reports or information furnished to the Company's lenders or reports or
other filings made to or filed with governmental authorities and internally
generated periodic financial reports; provided, however, that the Company shall
not be obligated under this Section 6.1(c) to provide information which it deems
in good faith to be a trade secret or similar confidential information."

              2.     Section 6.2(a) of the Stock Purchase Agreement is hereby
deleted and amended in its entirety to read as follows:

              "(a)   This Section has been intentionally omitted."

              3.     Section 6.3 of the Stock Purchase Agreement is hereby
deleted and amended in its entirety to read as follows:

              "6.3   BOARD REPRESENTATION.  Prior to a firm commitment,
underwritten public offering of the Company's Common Stock (a "Qualified
Offering"), the Investor shall be entitled to designate a board member,
reasonably satisfactory to the Company, to the Company's Board of Directors, to
serve until the next annual meeting of the Company's stockholders, and the
Company agrees not to maintain a Board of Directors that exceeds ten directors.
Subsequent to a Qualified Offering, the Company shall have no further obligation
pursuant to this Section 6.3."

              4.     Section 6.4 of the Stock Purchase Agreement is hereby
deleted and amended in its entirety to read as follows:

              "6.4   STANDSTILL AGREEMENT.  For a period of three years
subsequent to June 11, 1999, unless otherwise approved by a majority of the
disinterested members of the Company's Board of Directors, Investor and its
Affiliates shall not, directly or indirectly, acquire beneficial ownership of or
voting control over any shares of Common Stock if the effect of such acquisition
would be to increase the aggregate number of shares of Common Stock then
beneficially owned, directly or indirectly, or over which there is voting
control by Investor and its Affiliates to greater than forty-nine percent (49%)
of shares of Common Stock outstanding.  Notwithstanding the foregoing, in the
event the Company redeems or repurchases outstanding shares of Common Stock,
Investor shall not be prevented by the effect of such repurchase or redemption
from exercising warrants to purchase Common Stock of the Company held by
Investor as of the date hereof.  For purposes of this Amendment No. 1,
"Affiliate" of Investor shall mean any person directly or indirectly
controlling, controlled by, or under common control with Investor, including
officers and directors.  For purposes of this Section 6.4, "voting control"
shall mean the power to vote or to direct the voting, whether directly or
indirectly, through an Affiliate, contractual right, verbal understanding, or
otherwise.  For purposes of this Section 6.4, "beneficial ownership" shall have
the same meaning as in Rule 13d-3(d)(1) promulgated under the Securities
Exchange Act of 1934."

<PAGE>

              [The remainder of this page has been intentionally left blank.]

<PAGE>

              IN WITNESS WHEREOF, the parties have executed this Amendment No. 1
to the Stock Purchase Agreement as of the date first written above.

       HOOVER'S, INC

       By:   /s/ Patrick J. Spain
           -------------------------------------
                 Patrick J. Spain

          Chairman and Chief Executive Officer


          1033 La Posada Drive, #250
          Austin, Texas78752


       MEDIA GENERAL, INC.

       By:   /s/ George Mahoney
          -------------------------------------
          Name:

          Title:

          333 Grace Street
          Richmond, Virginia 23219


<PAGE>


                                AMENDED AND RESTATED
                              STOCK PURCHASE AGREEMENT


          THIS Amended and Restated Stock Purchase Agreement (the "AGREEMENT"),
is made as of June __, 1999 by and among Hoover's, Inc. (formerly known as The
Reference Press, Inc.), a Delaware corporation (the "COMPANY") and Warner Books
Multimedia Corp., a Delaware corporation ("INVESTOR").

                                   R E C I T A L S:

          WHEREAS, the Investor holds shares of the Company's common stock,
$0.01 par value per share (the "COMMON STOCK") pursuant to a Stock Purchase
Agreement dated February 15, 1994, by and between the Company and Warner Books,
Inc. (the "ORIGINAL AGREEMENT") and in connection therewith, executed and
entered into a Distribution Agreement dated as of March 11, 1994 (the
"DISTRIBUTION AGREEMENT");

          WHEREAS, Warner Books, Inc. transferred the shares of the Company's
common stock and assigned the original Agreement to Investor effective June 1,
1999;

          WHEREAS, the Investor and the Company desire to amend and restate the
Original Agreement and to accept the rights created pursuant hereto in lieu of
the rights granted to them under the Original Agreement; and

          WHEREAS, in order to induce and facilitate the Company's completion of
its proposed initial public offering of its Common Stock;

                                 A G R E E M E N T:

          NOW, THEREFORE, in consideration of the foregoing premises and other
good and valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties agree as follows:

          1.   FINANCIAL STATEMENTS.  For so long as the Investor is a
stockholder of the Company and until such time as the Company shall have a class
of securities registered under the Securities Exchange Act of 1934, the Company
shall deliver to Investor:

               (a)  as soon as practicable, but in any event within 90 days
after the end of each fiscal year of the Company, the consolidated balance sheet
and statements of income and cash flow for such fiscal year, prepared in
accordance with generally accepted accounting principles, consistently applied;
and audited by a nationally recognized firm of independent certified public
accountants;

               (b)  within 45 days of the end of each quarter, (i) the
consolidated balance sheets of the Company and its subsidiaries and statements
of income and cash flow for such quarter certified by the Company's Chief
Financial Officer as presenting fairly the consolidated

<PAGE>

financial position and results of operations of the Company and its consolidated
subsidiaries in accordance with generally accepted accounting principles,
consistently applied (with the exception of supporting footnotes) and (ii)
comparisons of such statements to budget for and as of the end of such quarter
in reasonable detail; and

               (c)  such other information relating to the financial condition,
business prospects or corporate affairs of the Company as Investor may from time
to time reasonably request to comply with applicable Securities and Exchange
Commission and other governmental filing requirements and such other information
as Investor may reasonably request, including, but not limited to, any reports
or information furnished to the Company's lenders or reports or other filings
made to or filed with governmental authorities and internally generated periodic
financial reports; provided, however, that the Company shall not be obligated
under this Section 1(c) to provide information which it deems in good faith to
be a trade secret or similar confidential information.

          2.   BOARD REPRESENTATION.  Prior to a firm commitment, underwritten
public offering of the Company's Common Stock (a "QUALIFIED OFFERING"), the
Investor shall be entitled to designate a board member, reasonably satisfactory
to the Company, to the Company's Board of Directors and the Company agrees not
to maintain a Board of Directors that exceeds ten directors.  Subsequent to a
Qualified Offering, the Company shall have no further obligation pursuant to
this Section 2 and Investor's designee shall serve until the next annual meeting
of the Company's stockholders.

          3.   STANDSTILL AGREEMENT.  For a period of three years subsequent to
June 11, 1999, unless otherwise approved by a majority of the disinterested
members of the Company's Board of Directors, Investor and its Affiliates shall
not, directly or indirectly, acquire beneficial ownership of or voting control
over any shares of Common Stock if the effect of such acquisition would be to
increase the aggregate number of shares of Common Stock then beneficially owned,
directly or indirectly, or over which there is voting control by Investor and
its Affiliates to greater than forty-nine percent (49%) of shares of Common
Stock outstanding.  For purposes of this Agreement, "Affiliate" of Investor
shall mean any person directly or indirectly controlling, controlled by, or
under common control with Investor, including officers and directors.  For
purposes of this Section 3, "voting control" shall mean the power to vote or to
direct the voting, whether directly or indirectly, through an Affiliate,
contractual right, verbal understanding, or otherwise.  For purposes of this
Section 3, "beneficial ownership" shall have the same meaning as in Rule
13d-3(d)(1) promulgated under the Securities Exchange Act of 1934.

          4.   REGISTRATION; LISTING ON SECURITIES EXCHANGES.  If at any time
the Company proposes or determines to register any Common Stock held by a
stockholder of the Company (other than pursuant to registration on Form S-8 or
any successor form) in an underwritten offering to the public for cash, the
Company will (a) promptly give written notice thereof to the Investor and (b)
include in such registration (and any related qualification under blue sky laws
or

<PAGE>

other state securities laws), and in the underwriting involved therein, all the
Common Stock specified by the Investor in a written request, received by the
Company within thirty (30) days after the mailing of such written notice by the
Company; provided, that if the managing underwriters advise the Company in
writing that in their opinion marketing factors require a limitation in the
number of securities to be included, the Company will include in such
registration (i) first, any Common Stock offered by the Company, and (ii)
second, if all the Company's Common Stock is included in the registration, the
number of shares of Common Stock requested to be included that, in the opinion
of such underwriters, can be sold, PRO RATA among the respective stockholders of
the Company on the basis of the amount of Common Stock owned by each such
stockholder.  The Company shall not grant any registration rights inconsistent
with the rights granted to Investor herein.  The price at which the Investor's
Common Stock being registered in such offering are offered to the public shall
be equal to the price at which the Company's Common Stock is offered to the
public in such registration.  No securities excluded from the underwriting by
reason of the underwriter's marketing limitation shall be included in such
registration.  The Investor shall be required to pay underwriter discounts and
commissions, pay expenses of the offering, provide indemnification to the
Company and the underwriters, provide a lockup agreement, and comply with such
other terms and conditions, in each case, only to the extent required of the
other stockholders selling Common Stock pursuant to such offering.

          5.   TERMINATION OF DISTRIBUTION AGREEMENT.  The Distribution
Agreement is terminated effective as of December 31, 1998.  The Company and
Investor release and discharge one another from and against any and all claims,
demands, actions and accounts which either party has, has had or may have,
arising from the Distribution Agreement.  Notwithstanding the prior two
sentences and in accordance with terms of the Distribution Agreement, Paragraphs
10, 11 and 12 of the Distribution Agreement will survive termination of the
Distribution Agreement.

          6.   MISCELLANEOUS.

          6.1     SEVERABILITY.  The invalidity or unenforceability of any
particular provisions under this Agreement shall not affect the other provisions
hereof, and this Agreement shall be construed in all respects as if such invalid
or unenforceable provision were omitted.

          6.2     SUCCESSORS AND ASSIGNS.  Investor may assign this Agreement
only to an Affiliate in conjunction with the assignment of Common Stock held
by Investor.  Except as otherwise provided herein, the terms and conditions
of this Agreement shall inure to the benefit of and be binding upon the
respective successors and assigns of the parties.  Nothing in this Agreement,
express or implied, is intended to confer upon any party other than the
parties hereto or their respective successors and assigns any rights,
remedies, obligations or liabilities under or by reason of this Agreement,
except as expressly provided in this Agreement.

          6.3     GOVERNING LAW.  This Agreement shall be governed by and
construed under the laws of the State of New York as applied to agreements
among New York residents entered into and to be performed entirely within New
York.  The parties hereto agree to the exclusive jurisdiction of the Federal
Court for the Southern District of New York or the

<PAGE>

applicable state court in New York City.

          6.4     AMENDMENTS.  Any term of this Agreement may be amended only
with the written consent of the Company and Investor.

          6.5     ENTIRE AGREEMENT.  This Agreement is intended to be the
sole agreement of the parties as it relates to this subject matter and does
hereby supersede previous agreement, including, but not limited to, the
Original Agreement, and all other agreements of the parties relating to the
subject matter hereof.

          6.6     COUNTERPARTS.  This Agreement may be executed in multiple
counterparts, each of which when so executed and delivered shall be an original,
but all of such counterparts shall together constitute one and the same
instrument.


          [The remainder of this page has been intentionally left blank.]

<PAGE>

          IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first written above.

                                        HOOVER'S, INC

                                        By:
                                           --------------------------------
                                                  Patrick J. Spain

                                           Chairman of the Board, Chief
                                           Executive Officer and President

                                           1033 La Posada Drive, #250
                                           Austin, Texas78752


                                        WARNER BOOKS MULTIMEDIA CORP.

                                        By:
                                           --------------------------------

                                           Name:
                                               ----------------------------

                                           Title:
                                                ---------------------------


                                           Time & Life Building
                                           1271 Avenue of the Americas
                                           New York, New York 10020



<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

                               DISTRIBUTOR AGREEMENT

     Agreement between MEDIA GENERAL FINANCIAL SERVICES, INC., a Virginia
Corporation with its principal place of business at 333 East Franklin Street,
Richmond, Virginia, 23219 ("Media"), and HOOVER'S, INC, a Delaware
Corporation, with its principal place of business at 1033 La Posada Drive,
Ste. 250, Austin, Texas 78752 ("HOOVERS").

          1.   Subject to the terms and conditions of this Agreement, Media
hereby grants to HOOVERS a non-exclusive license to install, market and
distribute certain elements of Media's US common stock database specifically
and only through HOOVER'S products and services described in EXHIBIT I
attached hereto and incorporated herein by reference. The data elements
licensed, hereinafter referred to as "Media data", are shown in EXHIBIT II,
attached hereto and made a part hereof. The licensed Media data shown in
EXHIBIT II of this Agreement may be utilized, in part, or in whole, in the
HOOVER'S products and services as described in EXHIBIT I under the terms and
conditions shown in EXHIBIT III.  In addition to the license granted
hereunder for use of the Media data through HOOVER's products and services
set forth in EXHIBIT I, HOOVERS may develop and market other products
utilizing the Media data as the parties mutually agree to add to this
Agreement by additional specific Amendments, subject to the provisions of
Paragraph 14 hereof.

     Media reserves the right to modify its data files from time to time in
its sole discretion.  Media shall give HOOVERS sixty (60) days prior written
notice if any such change will affect the Media data and/or delivery format.

     The Media data will be available to HOOVERS via File Transfer Protocal
(FTP) and in such format as shall be mutually agreed upon.  Media will
prepare the Media data on a mutually agreeable production schedule and
deliver the Media data to HOOVERS on a daily frequency.

     Media shall have no liability for delays or non-performance occasioned
by causes beyond its control, including but not limited to acts of God,
fires, inability to obtain materials, strikes or other labor actions,
breakdown of equipment, delays or shutdowns of carriers or suppliers, and
government acts or regulations.

     2 (a).    Media represents and warrants to HOOVERS that the Media data
as delivered to HOOVERS or its production agent does not and will not
infringe upon or violate any patent, copyright, trade secret or any other
proprietary rights of any third party.  In the event of any claim, suit or
action by any third party against HOOVERS arising out of Media's breach of
the foregoing representation and

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

warranty, HOOVERS shall promptly notify Media, and Media shall defend such
claim, suit or action in HOOVERS's name but at Media's expense under Media's
control.  Media shall indemnify and hold harmless HOOVERS against any loss,
cost or damage, expense or liability arising out of such claim, suit or
action (including litigation costs and reasonable attorneys fees) whether or
not such claim, suit or action is successful.  Should any material and/or
information constituting the Media data become, or in Media's opinion be
likely to become, the subject of a claim for infringement, Media may
authorize the continued use of, replace, remove, or modify such material
and/or information to render it non-infringing, provided that Media will
attempt to acquire rights for HOOVERS to continue using the Media data or
substantially similar data.

     (b)  HOOVERS represents and warrants to Media that neither the
reformatting, the means of presentation, nor any errors in the presentation
of the Media data on or through the HOOVERS products and services will cause
the Media data to infringe upon or violate any patent, copyright, trade
secret or any other proprietary rights of any third party, or otherwise
subject Media to liability.  In the event of any claim, suit or action by any
third party against Media arising out of HOOVERS's breach of the foregoing
representation and warranty, Media shall promptly notify HOOVERS, and HOOVERS
shall defend such claim, suit or action in Media's name but at HOOVERS's
expense under HOOVERS's control.  HOOVERS shall indemnify and hold harmless
Media against any loss, cost or damage, expense or liability arising out of
such claim, suit or action (including litigation costs and reasonable
attorneys fees) whether or not such claim, suit or action is successful.

     (c)  Media bases its data on sources believed by it to be reliable and
will endeavor to ensure that the data contained in the licensed Media data
are complete, accurate and timely. However, Media does not represent,
warrant, or guarantee such completeness, accuracy and timeliness, and it
shall have no liability of any kind whatsoever to HOOVERS, to any of
HOOVERS's customers, or to any other party, on account of any incompleteness
of, inaccuracies in or untimeliness of the Media data provided hereunder, or
for any delay in reporting such data.  THERE ARE NO EXPRESS OR IMPLIED
WARRANTIES OF ANY KIND WITH RESPECT TO THE DATA PROVIDED UNDER THIS
AGREEMENT.  Nothing herein is intended to create an indemnity by HOOVERS in
favor of Media for claims by third parties arising out of or in connection
with HOOVERS's use of the Media data.

     (d)  HOOVERS shall insure that the Media data displayed shall be clearly
identified as provided by Media.  For Media data displayed in a hard copy
format, Media will require the following attribution: "Source:  Media General
Financial Services, Inc.  For Media data displayed on web site or



<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

terminal screen, Media will require the same source attribution as above as
well as the presentation of the Media corporate logo.  In addition, Media
will require a hypertext link to its web site at www.mgfs.com from the
electronic sourcing attribution. In addition, in materials that describe the
sources of data in HOOVERS products and services, HOOVERS must provide an
appropriate disclaimer approved by Media and containing a paraphrase of the
language contained in subparagraph 2(c) above.

     3.   The purpose of providing the Media data to HOOVERS is to develop
further use of the Media data in the markets served by HOOVERS.  Any use of
the Media data by HOOVERS or its agents not expressly authorized herein must
be mutually agreed upon via additional amendments, subject to paragraph 14
hereof.

     4 (a).    HOOVERS will perform all necessary accounting, billing and
collection for use of Media data.  For the license granted to HOOVERS by
Media to offer Media data through the products and services set forth in
EXHIBIT I, HOOVERS shall pay to Media a monthly royalty based on HOOVERS "net
revenue" (where "net revenue" shall mean HOOVERS gross monthly revenue net of
advertising agency commissions).

The royalty fee to Media is based on the following:

- -    For months [*] of contract term, Media shall be paid [*] of HOOVERS "net
     revenue" each month.

- -    For months [*] of contract term, Media shall be paid [*]  of HOOVERS "net
     revenue" each month.

     (b)  HOOVERS shall pay such royalties to Media on or before the
thirtieth (30th) day after the end of the month in which the royalties shall
accrue, and if any payment due hereunder is not received by Media within that
period, Media shall have the option to discontinue providing the Media data
and of terminating this Agreement should such payment not be received within
thirty (30) days after written notice to HOOVERS.  Each monthly royalty
payment by HOOVERS for use of the Media data shall be accompanied by a
royalty statement showing the confidential detailed computation of the
royalty then due.  Where the HOOVERS product is offered on a third party
service, HOOVERS will furnish to Media only a summary of such usage
information as it receives from the third party provider.

     (c)  At Media's option and no more than once per year, an independent
auditor selected by Media may inspect and audit during regular business hours
and with advance notice of at least thirty (30) days, no more than once
annually, those records of HOOVERS that specifically relate to the computation

- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

of the royalty due Media hereunder, for the purpose of verifying the accuracy
of the royalty payments made to Media and the accuracy of HOOVERS's reports
specified in Paragraph 4(b).  Such right of inspection shall exist during the
term of this Agreement and for one (1) year after any termination hereof.
All information gained by Media or its authorized representatives from such
inspections will be used solely for the purpose of verifying the accuracy of
the computation of the royalties and enforcement of this Agreement and
otherwise will be kept in strict confidence.  Media shall pay the fees of any
accountant selected pursuant to this subparagraph, unless the results of
audit show a deficiency of more than five percent (5%) in royalty payments
made to Media hereunder, in which case, in addition to the deficiency, which
shall be due immediately in any event, HOOVERS shall pay the reasonable costs
of such audit, not to exceed the amount of the deficiency.

     5.     HOOVERS agrees that its client/customer agreements contain
provisions prohibiting the resale or redistribution of the data obtained from
the HOOVERS service (which include the Media data).  HOOVERS represents and
warrants to Media that it assumes all responsibility for the accuracy,
integrity and support of its software that utilizes the Media data.

     6.      HOOVERS will provide Media [*] access to all the licensed Media
data in the products and services, as described in EXHIBIT I, for purposes of
monitoring use of the Media data.  HOOVERS shall have [*] for Media access to
third party services and products containing Media data as part of HOOVERS,
but does have an obligation to disclose the names of these third party
services and products upon request by Media, under the provisions of
Paragraph (1) of this Agreement.  Media will allow HOOVERS reasonable access
[*] to the Media data for applications development, sales demonstrations,
sales promotion (including sampling) and for other requirements in connection
with HOOVERS's effort to market approved products and services which contain
the Media data.  Media acknowledges that third-party on-line systems who
carry HOOVERS' products and services may allow certain parties [*] access to
such information without the consent of or [*] HOOVERS.  HOOVERS will have no
responsibility to account for or [*] on such access.

     7.      HOOVERS represents and warrants that the Media data supplied
hereunder shall be used and released by HOOVERS, its employees, and its
agents only in accordance with the terms of this Agreement and in furtherance
thereof. Bulk sales or distribution of the Media data by itself in any form

- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

to any other person or institution for any purpose are not permitted.

     8.     Any use of the names or marks of either party in connection with
promotional activities, advertising, or other use shall be subject to the prior
written approval of the other party. Notwithstanding anything contained herein
to the contrary, both parties have the right to disclose that is has entered
into this Agreement.

     9.       HOOVERS acknowledges that the Media data in the form delivered
represent proprietary business information and that its utilization of the
Media data is strictly limited in accordance with this Agreement.  Specific
references by HOOVERS that the Media data has any predictive value for the
purpose of enhancing investment returns are strictly prohibited.

     10.      HOOVERS acknowledges that the Media data consist of factual
information gathered, selected and arranged by Media by special methods and
at considerable expense; that the Media data, and all titles, formats and
other descriptive headings associated herewith, are and at all times shall
be, the sole property of Media, and that neither HOOVERS nor any of its
agents in any capacity shall sell or otherwise dispose of or distribute the
Media data, or any portion thereof, to others at any time, either during or
after the expiration of this Agreement, except as permitted by the terms
hereof.  Upon notice thereof, HOOVERS will act promptly to prevent any breach
or continuation of a breach by a subscriber or any of its agents of the
provisions of this Agreement, or its subscriber agreements, such action to
include termination of services if required by Media.

     11.     HOOVERS expressly recognizes and acknowledges that its covenants
set forth in Paragraphs 5, 6, 7, 8, 9, and 10 are reasonable requirements of
Media in the protection of substantial business interests.  HOOVERS further
acknowledges that the remedy at law for breach of any of its undertaking in
said paragraphs would be inadequate and that, in addition to all other
remedies provided by law, Media shall be entitled to injunctive relief
restraining any breach or threatened breach.  HOOVERS's liability for breach
of this Agreement and for sums due to Media hereunder shall survive any
termination hereof.

     12.     (a)     Subject to the terms and conditions described below, the
term of this Agreement shall be for a period of [*] from the effective date
of this Agreement, specified in Paragraph 19.  At the end of the initial [*]
period, this Agreement will be automatically renewed [*], unless either party
gives to the

- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

other written notice of termination at least [*] days prior to the expiration
of the initial term, or any renewal term, as the case may be.  Upon
termination of this agreement for any reason other than non-payment, HOOVERS
may, upon request and notification to Media, continue to use the Media data
only in its existing non-electronic hard copy, physical products and those
non-electronic hard copy, physical products under preparation for a period of
[*] from the date of termination.  During this [*] period, all royalties due
Media will continue to accrue and will be payable to Media as set forth in
this Agreement.  Following the expiration of this [*] period, HOOVERS shall
purge all Media data from its systems and the systems of its third parties
and make no further use of the Media data in any form, except that HOOVERS
may continue to hold the Media data only in its archive of hard copy and
physical products. Notwithstanding the termination or expiration of this
Agreement, the rights and obligations under Paragraphs 2, 4, 5, 6, 7, 8, 9,
10, 11 and 12 shall survive and continue and bind the parties and their legal
representatives and permitted assigns.

          (b)   Either Media or HOOVERS may terminate this Agreement and the
license conferred hereunder as follows:

          (i)   Media may terminate as specified in Paragraph 4(b).

          (ii)  Either party may terminate if the other breaches any other
term or covenant of this Agreement, and such breach continues unremedied for
sixty (60) days after written notice to the party in breach by the other
party.

     13.     All marketing and promotional references to Media or the Media
data to be used by HOOVERS in its efforts to market HOOVERS's approved
products and services involving use of the Media data shall be subject to the
prior written approval of Media, which shall not be unreasonably withheld,
within five (5) days of HOOVERS's submission to Media of such materials.  If
Media does not respond within five (5) days, HOOVERS may consider the
materials approved by Media.

     14.  All notices, payments and other communications permitted or
required by this Agreement shall be in writing addressed as follows:

     (a)  MEDIA GENERAL FINANCIAL SERVICES, INC.
          333 EAST FRANKLIN STREET
          RICHMOND, VIRGINIA 23219
          ATTN: Dennis H. Cartwright, President & CEO

     (b)  HOOVERS INC.
          1033 LA POSADA DRIVE, STE 250

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

          AUSTIN, TEXAS 78752
          ATTN: Elisabeth DeMarse, EVP


Either party may change its address for such matters by notice given in the
manner prescribed above.   If sent by certified or registered mail, notices
shall be effective three business days after posting; otherwise, notices
shall be effective upon receipt by the other party.

     15.  This Agreement represents the entire understanding between
HOOVERS and Media as to the subject matter hereof.  Any amendments or
additions hereto shall be only in writing executed by the parties.

     16.  This Agreement is made in, and shall be governed by and construed
in accordance with the laws of the State of Virginia.

     17.  No rights or duties hereunder may be transferred or assigned by
either party in any manner without the written approval of the other party in
its sole discretion, other than to a subsidiary, parent or other affiliate of
the transferring or assigning party.

     18.  No waiver of any breach of any term or condition herein shall
be deemed to be a waiver of any subsequent breach of any term or condition.
Failure or delay by either party in exercising any right or authority
hereunder shall not be construed as a waiver of such right or authority.

     19.  This Agreement shall become effective on June 1, 1999.

     20.  The existing agreement, and all Amendments thereto, between
HOOVERS and Media dated June 1, 1996 is terminated effective May 31, 1999.

MEDIA GENERAL FINANCIAL SERVICES, INC.       HOOVER'S, INC.
333 EAST FRANKLIN STREET                     1033 LA POSADA DRIVE, STE 250
RICHMOND, VIRGINIA 23219                     AUSTIN, TEXAS 78752


By:   /s/ Dennis Cartwright                By:    /s/ Elisabeth DeMarse
      ----------------------------------          ------------------------------
Name:     Dennis Cartwright                Name:      Elisabeth DeMarse

Title: President and CEO                   Title: Executive Vice President
      ----------------------------------          ------------------------------
Date:  May 13, 1999                        Date:  April 12, 1999
      ----------------------------------          ------------------------------

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

                                     EXHIBIT I

                            PRODUCTS & SERVICES EXHIBIT

I.   HOOVER'S COMPANY CAPSULES - contain information on more than 13,500
public and private enterprises in the United States and around the world. The
capsules, which consist of basic company and financial information and
selected web links, are the core component of the free, advertising-supported
portion of Hoover's Company information.  Key components include full legal
company name, address, overview, top 3 competitors, related links, key
numbers and key people.

II.  HOOVER'S COMPANY PROFILES - contain information on over 3,500 of the
largest, fastest growing, and most influential companies.  The profiles
provide a strategic overview, history, news links, officers and directors,
products and operations information, a comprehensive list of key competitors
and financial history.

III. HOOVER'S ONLINE (WWW.HOOVERS.COM) - flagship web site that provides
business information through links to news, lists, stock quotes, and other
products such as Hoover's Industry Snapshots.  Hoover's offers more than
13,500 company capsules for free, and more than 3,500 company profiles
available via online subscription.  The profiles cover US and foreign public
and nonpublic companies and are written to executives, investors, job
seekers, sales people, consumers and scholars.

IV.  STOCKSCREENER - an Internet-based service that allows users to select
and screen US equities based on financial criteria. The service consists of
two parts: (1) the Search Page, and (2) the Results Page.  The service will
be a stand-alone web site accessible through at www.stockscreen.com.

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

                                     EXHIBIT II

                                    DATA EXHIBIT

On all companies in the "then current" Media database, 3 digit MG industry
group and major market level, Media will provide, where available, data from
its US Common Stock database as described below.

Media does not guarantee that all data are available for all companies over
all historical periods requested and shall have no responsibility to HOOVERS
under this Agreement to provide any missing and/or incomplete data on any
companies.

This EXHIBIT II contains breakdown of licensed data to be used specifically
and only in the products and services set forth in EXHIBIT I.

I.   HOOVER'S COMPANY CAPSULES -

     1.   Current [*]
     2.   Current [*] -Total Operations
     3.   Annual [*]*
     4.   Annual [*] -Total Operations - [*]
     *Hoovers calculates a 1 year growth rate for each of these figures for
     inclusion in Capsule.

     Hoover's and Media agree to expand the data elements offered under the
     Capsule to include an additional group of 25 Media data elements available
     from current data feed.  The specific group of 25 data elements to be
     selected and made part of this Agreement under an Appendix at some future
     date.

II.  HOOVER'S COMPANY PROFILES -
     1.   Last 10 Years of [*]
     2.   Last 10 Years of [*]
     3.   Last 10 Years of [*]
     4.   Last 10 Years of [*]
     5.   Last 10 Years of [*]
     6.   Last 10 Years of [*]
     7.   Last 10 Years of [*]
     8.   Latest [*]
     9.   Latest [*]
     10.  Latest [*]
     11.  Last 10 Years of [*]
     12.  Last 10 Years of [*]
     13.  Last 10 Years of [*]
     14.  Last 10 Years of [*]
     15.  Latest [*]
     16.  Latest [*]

- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

     17.  Latest [*]
     18.  Latest [*]
     19.  Latest [*]
     20.  Latest [*]
     *For any "Asset-based" Profile, Hoovers may substitute indicated fields
     with the following:
     21.  Last 10 Years of [*]  for II.#1 above
     22.  Last 10 Years of [*]  for II.#11 above
     23.  Latest [*]  for II#8 above
     24.  Latest [*]  for II.#17 above
     25.  Latest [*]  - additional field.

     ADDITIONAL ITEMS MAY BE ADDED TO PROFILE UNDER THIS AGREEMENT:
     1.   Latest [*]
     2.   Latest [*]
     3.   Latest [*]
     4.   Latest [*]

III. HOOVER'S ON-LINE-
     A.   Data as described above under Capsule and Profile sections.
     B.   Media data as included in "Named" or similarly named sections of web
          site in the future:

     i) [*]  Financial Information-SUMMARY ANNUAL & QUARTERLY FINANCIALS
     1.   Last [*]
     2.   Last [*]
     3.   Last [*]
     4.   Last [*]
     5.   Last [*]
     6.   Last [*]
     7.   Last [*]
     8.   Last [*]
     9.   Last [*]
     10.  Last [*]
     11.  Last [*]
     12.  Last [*]
     13.  Last [*]
     14.  Last [*]
     15.  Last [*]
     16.  Last [*]
     17.  Last [*]
     18.  Last [*]
     19.  Last [*]
     20.  Last [*]
     21.  Last [*]
- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

     ADDITIONAL ITEMS MAY BE ADDED TO THIS SECTION UNDER THIS AGREEMENT:
     1. Last [*]

     ii) Subscription-based Financial Information - CURRENT INFORMATION ON
     COMPANIES
     1.   Last [*]
     2.   [*]  Price
     3.   [*]  Price
     4.   [*]
     5.   Current [*]
     6.   Latest Indicated [*]
     7.   Latest [*]
     8.   # of [*]
     9.   Latest [*]
     10.  Latest [*]
     11.  Latest [*]
     12.  Latest [*]
     13.  Latest [*]
     14.  Latest [*]
     15.  Latest [*]
     16.  Latest [*]
     17.  Latest [*]
     18.  % Shares [*]
     19.  Latest [*]
     20.  1 Year, 3 Year and 5 Year [*]
     21.  1 Year, 3 Year and 5 Year [*]
     22.  1 Year, 3 Year and 5 Year [*]
     23.  Latest [*]
     24.  [*]
     25.  Avg [*]
     26.  [*]

     ADDITIONAL COMPANY ITEMS MAY BE ADDED TO THIS SECTION UNDER THIS AGREEMENT:
     1.   3 and 4 digit [*]
     2.   [*]  Indicator
     3.   Latest [*]
     4.   Latest [*]
     5.   Latest [*]
     6.   [*]  Avg
     7.   [*]  Avg
     8.   [*]  Avg
     9.   [*]  Avg
     10.  [*]  Avg
     11.  [*]  Avg
     12.  Latest [*]

- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

     13.  Latest [*]
     14.  [*]  Avg [*]
     15.  [*]  Rate
     16.  [*]  Shares -[*]
     17.  [*]
     18.  [*]
     19.  # [*]
     20.  # [*]
     21.  # [*]
     22.  # [*]
     23.  [*]  Price % change
     24.  [*]  change v. [*]
     25.  Latest [*]
     *This data will be added to Hoover's feed at some future time once MGFS has
     these items integrated within its database.

Under this Agreement, Hoover's may offer the Current Information section on
company level for [*]  on web site only.

     COMPARISON DATA (Company, Industry and Market level)
     1.   Latest [*]
     2.   Latest [*]
     3.   Latest [*]
     4.   Latest [*]
     5.   Latest [*]
     6.   Latest [*]
     7.   Latest [*]
     8.   Latest [*]
     9.   Latest [*]
     10.  Latest [*]
     11.  Latest [*]
     12.  Latest [*]
     13.  Latest [*]
     14.  Latest [*]
     15.  Latest [*]
     16.  Latest [*]
     17.  Latest [*]
     18.  Latest [*]
     19.  Latest [*]
     20.  Latest [*]
     21.  Latest [*]
     22.  Latest [*]
     23.  Latest [*] -Total Operations
     24.  Latest [*]
- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

     25.  Latest [*]
     26.  Latest [*]
     27.  Latest [*]
     28.  Latest [*]
     29.  Latest Total [*]
     30.  [*]  Growth Rate
     31.  [*]  Growth Rate

     ADDITIONAL COMPANY, INDUSTRY AND MARKET LEVEL ITEMS MAY BE ADDED TO THIS
     SECTION UNDER THIS AGREEMENT:
     1.   Latest [*]
     2.   Latest [*]
     3.   Latest [*]
     4.   [*]  Avg
     5.   [*]  Avg
     6.   [*]  Avg
     7.   [*]  Avg
     8.   [*]  Avg
     9.   [*]  Avg
     10.  Price to [*]
     11.  [*]  Growth Rate

     DETAILED FINANCIALS
     1.   Last [*]
     2.   Last [*]
     3.   Last [*]
     4.   Last [*]
     5.   Last [*]
     6.   Last [*]
     7.   Last [*]
     8.   Last [*]
     9.   Last [*]
     10.  Last [*]
     11.  Last [*]
     12.  Last [*]
     13.  Last [*]
     14.  Last [*]
     15.  Last [*]
     16.  Last [*]
     17.  Last [*]
     18.  Last [*]
     19.  Last [*]
     20.  Last [*]
- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.
<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

     21.  Last [*]
     22.  Last [*]
     23.  Last [*]
     24.  Last [*]
     25.  Last [*]
     26.  Last [*]
     27.  Last [*]
     28.  Last [*]
     29.  Last [*]
     30.  Last [*]
     31.  Last [*]
     32.  Last [*]
     33.  Last [*]
     34.  Last [*]
     35.  Last [*]
     36.  Last [*]
     37.  Last [*]
     38.  Last [*]
     39.  Last [*]
     40.  Last [*]
     41.  Last [*]
     42.  Last [*]
     43.  Last [*]
     44.  Last [*]
     45.  Last [*]
     46.  Last [*]
     47.  Last [*]
     48.  Last [*]
     49.  Last [*]
     50.  Last [*]

     ADDITIONAL COMPANY, MAY BE ADDED TO THIS SECTION UNDER THIS AGREEMENT:
     1.   Last [*]
     2.   Last [*]
     3.   Last [*]
     4.   Last [*]
     5.   Last [*]
     6.   Last [*]

IV.  STOCKSCREENER-
     1.   Company Name
     2.   Exchange Indicator
     3.   Ticker
     4.   MG [*]
     5.   MG [*]
     6.   Latest [*]
- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

     7.   [*]  Price
     8.   [*]  Price
     9.   % [*]
     10.  Current [*]
     11.  [*]  Ratio
     12.  [*]  MG Ind Grp
     13.  [*]  Ratio
     14.  [*]  Ratio
     15.  [*]  Beta
     16.  [*]  Value
     17.  Last [*]
     18.  Latest [*]
     19.  % Chg [*]
     20.  % Chg [*]
     21.  [*]  Grw Rate
     22.  Latest [*]
     23.  Latest [*]
     24.  Cur Qtr [*]
     25.  Last Reported [*]
     26.  % Chg [*]
     27.  % Chg [*]
     28.  [*]  Grw Rate
     29.  Indicated [*]
     30.  [*]  Tot Ops
     31.  [*]  Grw Rate [*]
     32.  [*]
     33.  [*]
     34.  [*]  Ratio
     35.  [*]
     36.  2 digit [*]
     37.  3 digit [*]
     38.  2 digit MG [*]
     39.  3 digit MG [*]
     40.  2 digit MG [*]
     41.  3 digit MG [*]
     42.  2 digit MG [*]
     43.  3 digit MG [*]
     44.  [*]  Yield
     45.  % Shares [*]
     46.  [*]  Coverage
     47.  [*]  Total Return
     48.  %Chg [*]
     49.  % Chg [*]
- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.
<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

     50.  [*]  Margin
     51.  [*]  Grw Rate
     52.  [*]  Ratio
     53.  Late [*]
     54.  Late [*]
     55.  [*]
     56.  [*]

- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

                                    EXHIBIT III

                               TERMS AND CONDITIONS
             OF THE USE OF MEDIA DATA IN HOOVER'S PRODUCTS AND SERVICES

I.   COMPANY CAPSULE- As defined in EXHIBIT I and EXHIBIT II, HOOVERS Capsules
     may be made available on Hoover's Online at www.hoovers.com, through
     third-party license agreements with other web sites, on-line and intranet
     systems, and in CD-Rom products and hard copy publications.

     -    Hoovers can display Media in tabular or graphical format only.  No
          other uses or presentation of data are permitted under this Agreement.


II.  COMPANY PROFILE - As defined in EXHIBIT I and EXHIBIT II, HOOVERS Profiles
     may be made available on Hoover's On-Line at www.hoovers.com, through
     third-party license agreements with other web sites, on-line and intranet
     systems, and in CD-Rom products and hard copy publications.

     -    Hoovers may display Media in tabular or graphical format only.  No
          other uses or presentation of data are permitted under this Agreement.

III. HOOVERS ONLINE -  As defined in EXHIBIT I and EXHIBIT II,  HOOVERS may
     utilize Media data within its own web site on a [*] basis, as set forth
     below.   Hoover's Online is offered on individual subscription basis as
     well as through enterprise license arrangements.  Private-labeling or
     co-branding of site is also allowed under this Agreement.

     a)   [*] SECTION: Media data that may be offered [*] includes (1) data in
          Company Capsule described in EXHIBIT II and (2) data described under
          EXHIBIT II, Section III, B, i) offered under section -SUMMARY ANNUAL
          AND QUARTERLY FINANCIALS.

     b)   [*] SECTION:  Media data that may be displayed specifically and only
          behind subscription wall includes (1) data in Company Profile
          described in EXHIBIT II and (2) data described under EXHIBIT II,
          Section III, B, ii) offered under sections - CURRENT INFORMATION,
          COMPARISON DATA
- -------------------
*    Indicates that material has been omitted and confidential treatment
requested therefor.  All such material has been filed separately with the
Commission pursuant to Rule 406.
<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

     and DETAILED FINANCIALS.
     Note:  As described in EXHBITI I, under this new Agreement, Hoover's may
     offer the CURRENT INFORMATION section in [*] section of site.

     -    HOOVERS may display Media in tabular or graphical format only.  No
          other uses or presentation of data are permitted under this Agreement.

     -    HOOVERS is permitted to display the "for-pay" information for up to 5
          companies, outside the subscription wall, for demo purposes.

     -    HOOVERS is permitted to use the Media data for "30-day free trails"
          for individual customers, but is not permitted to otherwise use or
          display the Media data within the "free" area of HOOVERS service.

     -    All web pages displaying Media data will be co-branded with both
          HOOVERS and Medias' logo.

     -    HOOVERS shall have the right to enter into Agreements with third-party
          firms to license the Media data, only in combination with HOOVERS
          data, as described under Product EXHIBIT I and Data EXHIBIT II with
          the HOOVERS Capsule and HOOVERS Profile, as explicitly defined herein,
          Any other such contractual arrangements ARE NOT part of this Agreement
          and shall be separate written arrangements, as the parties may
          mutually agree at their sole discretion.

IV.  STOCKSCREENER- As defined in EXHIBIT I and EXHIBIT II, Media data can be
     utilized within StockScreener service at www.stockscreener.com web site as
     well as through third-party licensing or co-branding arrangements of this
     web site service.

     -    As part of operation of this service, Media will transmit the Media
          data to a third party, Data Downlink Corporation, who will maintain a
          portion of service from their office.

     -    The Search Page is basic interface for users to input their selection
          criteria.  It will reside on HOOVER'S web server.  The search page
          will contain advertising as well as service description, links to
          explanations of financial criteria involved, logos attributing
          information in service to HOOVERS, Media and Data Downlink, each logo
          with link to each party's web site.

     -    The Results Page shows results of the user's search in table form,
          which resides on Data Downlink's server.  The results page will
          contain advertising and names of stocks meeting

<PAGE>

                                       CONFIDENTIAL TREATMENT REQUESTED UNDER
                                             17 C.F.R. SECTIONS 200.80(b)(4),
                                                          200.83 AND 230.496.

          search criteria, along with numbers involved in search.  Users may
          re-sort the page according to any of the numbers shown on it, thus
          generating a new page and a new ad impression.  The results list will
          be broken into groups of 20 stocks.


<PAGE>

                               BASIC LEASE INFORMATION

     Date:        March 12, 1996

     Landlord:    KP/Miller Realty Growth Fund II, L.P.

     Tenant:      The Reference Press, Inc.

Article 1      Premises: Suites 165 and 250 of the La Costa Green Office
               Building, 1033 La Posada Drive, Austin, Texas 78752.

Article 1      Square Footage of the Premises: Approximately 12,238 Rentable
               Square Feet (Approximately  11,123 Rentable Square Feet on the
               second floor and approximately 1,115 Rentable Square Feet  on the
               first floor).

Article 2      Lease Commencement Date: May 1, 1996.

Article 2      Lease Expiration Date: April 30, 2001.

Article 4      Monthly Rental: See Exhibit "E" attached hereto and made a part
               hereof for all purposes.

Article 5      Expense Stop: $5.80/sq. ft.

Article 5      Tenant's Percentage Share of the Building: 17.09%

Article 34     Security Deposit: $10,000.00

Article 36     Tenant's Address for notices: Suite 250, 1033 La Posada Drive,
               Austin, Texas 78752

Article 46     Parking
               Rules and Regulations
               Exhibit A    - Floor Plan
               Exhibit B    - Space Plan
               Exhibit C    - Leasehold Improvements Agreement
               Exhibit D    - Legal Description
               Exhibit E    - Rental Schedule
               Exhibit F    - Tenant's Option to Renew
               Exhibit G    - Option to Expand
               Exhibit H    - Right of First Refusal
               Exhibit I    - Acceptance of Premises Memorandum

The provisions of the Lease identified above in the margin are those
provisions where reference to particular Basic Lease Information appear.
Each such reference shall incorporate the applicable Basic Lease Information.
In the event of any conflict between any Basic Lease Information and the
Lease, the Lease shall control.

TENANT                              LANDLORD

THE REFERENCE PRESS, INC.           KP/MILLER REALTY GROWTH FUND 33, L.P.,
                                    a Texas limited partnership

By:  /s/ Patrick J. Spain           By: Miller Real Estate Services Corporation,
                                        a general partner


                                        By: /s/ Andrew B. Qualls
                                            Name: Andrew B. Qualls
                                            Title: Vice President
<PAGE>
                                   STATE OF TEXAS

                               STANDARD OFFICE LEASE
                           La Costa Green Office Building
                                1033 La Posada Drive
                                Austin, Texas 78752

THIS LEASE (this "Lease"), dated March 12, 1996 is entered into by and
between KP/MILLER REALTY GROWTH FUND II, L.P. ("Landlord"), as landlord, and
THE REFERENCE PRESS, INC. ("Tenant"), as tenant.

     1.   PREMISES

     (a)     Landlord hereby leases to Tenant, and Tenant hereby leases from
Landlord, for the term and subject to the agreements, conditions and
provisions hereinafter set forth, to each and all of which Landlord and
Tenant hereby mutually agree, those certain premises (the "Premises") shown
cross-hatched on Exhibit "A", attached hereto and made a part hereof for all
purposes, and situated on the first and second floor, at the La Costa Green
Office Building, 1033 La Posada Drive, located in Austin, Texas, specified in
the Basic Lease Information entered into by Landlord and Tenant concurrently
herewith and attached hereto as the cover page of this Lease (the "Basic
Lease Information"), and consisting of approximately 11,123 square feet of
rentable area on the second floor and approximately 1,115 square feet of
rentable area on the first floor.  The Premises are situated in a building
(the "Building") being located at the above mentioned address and being
situated on the real Property more fully described on Exhibit "D", attached
hereto and made a part hereof for all purposes (the Building, the real
property, other buildings and improvements thereon, and any parking
facilities or structures appurtenant thereto, are hereinafter referred to
collectively as the "Property").

     (b)     As long as this Lease remains in effect and Tenant is not in
default hereunder, Tenant shall have the nonexclusive right to use, in common
with Landlord, other tenants, subtenants, employees and invitees, the
lobbies, entrances, stairs, elevators, restrooms and other public portions of
the Building (the "Common Area"); provided, however, that Landlord shall have
the right at any time to exclude from the Common Area such areas as Landlord
may determine so long as access to the Premises is not unreasonably denied.
All of the outside walls and windows of the Premises and any space in the
Premises used for shafts, stacks, pipes, conduits, ducts, and electric or
other utilities, sinks, or other Building facilities, and the use thereof and
access thereto through the Premises for the purpose of operation,
replacement, maintenance and repair, are reserved to Landlord.

     2.   TERM, COMPLETION OF IMPROVEMENTS

     (a)     The term of this Lease shall commence and unless sooner
terminated as hereinafter provided shall end on the dates respectively
specified in the Basic Lease Information. Prior to the commencement of the
term of this Lease, Landlord shall complete, construct or install in the
Premises the improvements to be constructed or installed by Landlord as shown
on the space plan attached hereto as Exhibit "B" and made a part hereof for
all purposes, if any, upon the terms and conditions set forth in the
Leasehold Improvements Agreement (the "Agreement"), attached hereto as
Exhibit "C" and made a part hereof for all purposes. The Premises shall be
deemed complete and possession delivered to Tenant and accepted by Tenant
upon the date Tenant commences occupancy of any portion of the Premises or
when Landlord has substantially completed such improvements, if any,
whichever occurs first. As used in this Section 2 and the Agreement, the
phrase "substantial completion" shall mean when (i) installation of leasehold
improvements (as described in Exhibit "C") is sufficiently complete,
substantially in accordance with the Approved Working Drawings (defined as
Exhibit "C") so Tenant can occupy the Premises for its intended use, (ii)
Tenant has direct access from street to the elevator lobby on the floor where
the Premises are located, and (iii) building services are ready to be
furnished to the Premises.  Substantial completion shall be deemed to have
occurred notwithstanding a requirement to complete "punchlist" or similar
corrective work.  Landlord shall use its best efforts to advise Tenant of the
anticipated date of substantial completion at least thirty (30) days prior to
such date, but the failure to give such notice shall not constitute a default
by Landlord under this Lease.

     (b)     If Landlord, for any reason whatsoever other than Tenant's Delay
(as defined in the Agreement), cannot deliver possession of the Premises to
Tenant at the commencement of the term of this Lease, as above specified, (i)
this Lease shall not be void or voidable and such failure shall not affect
the validity of this Lease or the obligations of Tenant hereunder, and (ii)
Landlord shall not be liable to Tenant for any loss or damage resulting
therefrom; provided, however, (i) monthly rental shall be waived for the
period between the commencement of the term of this Lease and the time when
Landlord can deliver possession (in addition to the three-month period during
which rental is otherwise abated pursuant to Section 4 below), and (ii) if
Landlord, for any reason whatsoever other than Tenant's Delay, cannot deliver
possession of the Premises to Tenant on or before August 1, 1996, then Tenant
shall have the right to terminate this Lease by delivering written notice of
termination to Landlord on or before August 8, 1996, and Tenant's failure to
deliver such notice by such date shall tender such termination right null and
void and of no further force and effect. No delay in delivery of possession
shall operate to extend the term hereof.  In the event that Landlord shall
permit Tenant to occupy the Premises prior to the commencement date of this
Lease, such occupancy shall be subject to all of the provisions of this Lease
and shall not affect the expiration date of this Lease.  Upon Landlord's
request, Landlord and Tenant shall execute an acceptance of premises Rider
establishing the commencement date of this Lease and confirming the
expiration date of this Lease, but this Lease shall not be affected in any
manner if either party fails or refuses to execute such Rider. Any abatement
of monthly rental pursuant to this Article 2 shall constitute full settlement
of all claims that Tenant might otherwise have against Landlord by reason of
the Premises not being delivered to Tenant on the commencement date of this
Lease.

     (c)     Subject to the terms and provisions of the Agreement attached
hereto as Exhibit "C", Tenant acknowledges that it has fully inspected the
Premises, and by moving into the Premises or taking possession thereof,
Tenant accepts the Premises "AS IS, WHERE IS", as suitable for the purposes
for which the same are leased and in their present condition. Tenant further
acknowledges that Landlord has made no warranties or representations with
respect to the Property, the Building, the Premises or otherwise or as to
either the condition or the suitability of the Property, the Building or the
Premises for the use described in Section 6 below, and Tenant hereby waives
any and all defects with respect thereto.  This Lease is, and shall be
considered as, the only agreement between the parties hereto and their
representatives and agents.  All negotiations and oral agreements have been
merged into and are included herein. There are no other representations or
warranties between the parties and any reliance with respect to
representations is solely upon the representations and agreements contained
in this Lease, if any.

                                       2

<PAGE>

     3.   NONOCCUPANCY OF IMPROVED PREMISES/CONCESSION RECAPTURE

     (a)     In the event Tenant does not occupy the Premises, all interior
finishing costs, among other amounts owed by Tenant hereunder (less the
amortized portion of such finishing costs), shall become due and payable by
Tenant upon billing by Landlord, together with interest thereon at the rate
of ten percent (10%) per annum.

     (b)     In the event Landlord provides Tenant any concessions including,
without limitation, rent abated occupancy, and/or tenant improvements, Tenant
acknowledges, understands and agrees that (i) any concessions are personal to
Tenant and shall not be assigned or sublet, in whole or in part, to any
assignee or subtenant without the prior written approval of Landlord, and
(ii) Landlord has provided any such concessions to Tenant in reliance upon
Tenant's warranty that Tenant shall faithfully and timely perform all terms,
provisions and conditions contained in this Lease. Accordingly, in the even
Tenant fails, after written notice to Tenant as required by this Lease, to
timely perform any term, provision or condition of this Lease, including,
without limitation, the timely payment of rent (beyond the expiration of any
applicable cure periods), any concessions herein provided Tenant shall be
immediately due and payable as additional rent without further notice or
demand to Tenant.

     4.   RENTAL

Tenant shall pay, and hereby promises and agrees to pay, to Landlord monthly
rental for the Premises as provided in Exhibit E (subject to adjustment as
provided in Article 5 below) on or before the first day of the first full
calendar month of the term hereof and on or before the first day of each and
every successive calendar month thereafter during the term hereof. In the
event the term of this Lease commences on a day other than the first day of a
calendar month, then the monthly rental for the first and fractional months
of the term hereof shall be appropriately prorated. Rental shall be paid to
Landlord, without deduction, abatement, counterclaim, offset, or demand, in
lawful money of the United States of America, at 1600 Two Lincoln Centre,
5420 LBJ Freeway, Dallas, Texas 75240, Attention: Andrew B. Qualls, or to
such other person or at such other place as Landlord may from time to time
designate in writing. If any such rental payment is not received by Landlord
within ten (10) days of the date such rental payment is due, an additional
amount equal to five percent (5%) of such delinquent rental payment shall
become due and payable. Tenant recognizes that such additional amount is
necessary to reimburse Landlord for its loss of use of rental fees as well as
to compensate Landlord for the added administrative, legal and bookkeeping
expenses resulting from such delinquent rental payment.  So long as Tenant is
not in default under this Lease and no event which with notice or lapse of
time or both would constitute an event of default exists under this Lease,
the monthly rental for months 1 through 3 of the lease term shall be abated.

     5.   RECAPTURE

     (a)     The monthly rental payable under Article 4 hereof may be
increased during the term of this Lease if Operating Expenses (hereinafter
defined) for the Building exceed, during any one year, the Base Expense Rate
(hereinafter defined). For the purpose of rental escalations under the term
of this Lease, the phrase "Operating Expenses" shall mean all costs of
management, operation and maintenance of the property, the Building, the
Common Area and the Premises, including, without limitation, the following:
(i) ad valorem taxes and assessments, for which Landlord is liable, assessed
against the Property, the Building, the improvements, the Common Area and the
appurtenances in and upon the Property, together with any special assessments
and other real estate costs in the nature of taxes, assessments or
governmental impositions of any type for which Landlord is responsible (in
the event there is a change in the general system of real estate taxation
such that any alternative taxes, of whatever nature, are imposed upon
Landlord in lieu of, in whole or in part, general ad valorem taxes on the
Building of the Property, then such alternative taxes shall be deemed "ad
valorem taxes" or "real estate costs" for purposes of this Lease); (ii)
expense of management, operation, maintenance and repair of the Property, the
Building, the Premises, the Common Area, sidewalks, parking areas and curbs
adjacent thereto in a manner deemed reasonable and appropriate and for the
best interest of the occupants; (iii) ordinary and customary management fees
and actual expenses incurred for employees, such as wages, fringe benefits,
taxes, unemployment and disability insurance, workmen's compensation
insurance, social security benefits and any other expenses incurred in
connection with such employees (as used in this Article 5, the term
"employees" includes employees such as superintendents, engineers,
electricians, clerks, mechanics, helpers, security officers, porters,
cleaners and window washers as well as contract laborers performing services
for the benefit of the Property and the Building and other persons, firms, or
corporations providing contract services for the benefit of the Property, the
Building or the occupants); (iv) actual costs of materials and supplies used
and consumed for the benefit of the property, the Building and the occupants;
(v) full contract cost of third-party contractors for all of the foregoing,
including rubbish removal, exterminating and pest control, elevator
maintenance, maintenance of air conditioning, heating control and security
service; (vi) all utility services; and (vii) actual costs of insurance,
including fire and extended coverage and general liability insurance, but
excluding any charges reflecting increased premiums due to any act or
omission of any tenant of the Building for which Landlord would be entitled
to reimbursement from such tenant.

     (b)     Operating Expenses shall not include state or federal income
taxes (unless such taxes are in lieu of general ad valorem taxes as provided
above), or periodic alterations or improvements to the construction of the
Building (except its specifically provided for herein), and in no case shall
Tenant be charged additional rent for painting, repainting, decorating,
redecorating, special cleaning service or special security service to the
extent any of the foregoing are directly related to the sole advantage of any
particular occupant of the Building other than Tenant. Operating Expenses
shall not include the cost of any repair or replacement which is or should be
capitalized on Landlord's books under generally accepted accounting
principles, except for capital improvements which are made for the purpose of
increasing the energy efficiency of the Building or the Property or which are
made pursuant to a requirement imposed by a governmental entity having
jurisdiction thereof or which are fully amortized over a ten (10) year
period. In the event of the enactment, adoption or enforcement by any
governmental authority of any assessment, levy, of, tax, whether sales, use
or otherwise, on or with respect to the rentals and charges set forth in this
Lease, on or with respect to the right to lease or occupy the property, the
Building, or the Premises, Tenant shall pay such assessment, levy or tax to
Landlord or, at Landlord's option, Tenant shall pay such assessment, levy or
tax directly to the governmental authority. If such assessment, levy of tax
is imposed on or with respect to all of the Tenant's derived from the
Building or the Property, or is imposed on or with respect to the Property as
a whole, Tenant shall pay to Landlord Tenant's Proportionate Share of such
assessment, levy or tax. Notwithstanding the foregoing, this shall not impose
upon Tenant the obligation to reimburse Landlord for any income, gift,
inheritance or estate tax as such taxes are now structured.

     (c)     In the event that during the term of this Lease Operating
Expenses for 1996 or any succeeding calendar year exceed $5.80 per square
foot per year (the "Base Expense Rate"), Tenant, within thirty (30) days
after written notification of the foregoing by Landlord, shall:

          (i)   Pay to the Landlord Tenant's proportionate share of such
excess for the year in question.  Tenant's proportionate share of such excess
shall be based on the ratio which the Tenant's rentable area of the Premises
bears to one hundred percent (100%) of the rentable area of the Property
(Tenant's proportionate share may be adjusted from time to time as the
rentable area of the Premises or the total rentable area of the Property
changes, for whatever reason, except if such change is

                                       3

<PAGE>

solely due to remeasurement).  The product resulting from the application
ratio to the excess shall constitute the amount of additional rent Tenant
shall pay. The Base Expense Rate for the calendar year in which the Building
is first occupied by any Tenant shall be adjusted in accordance with the
ratio that the number of clays of such occupancy during such calendar year
bears to 365. Tenant's additional rent resulting from the provisions hereof
shall be prorated during the first and final calendar years of the term of
this Lease based on the number of months during each such calendar year that
this Lease was actually in effect. Within thirty (30) days after Landlord
notifies Tenant of the amount thereof, Tenant shall also pay to Landlord an
amount equal to the product of (1) Tenant's proportionate share of the
Operating Expense increase for the previous calendar year divided by twelve
(12) multiplied by (2) the number of months that have elapsed from the end of
the previous calendar year through the month such notice is given, which
amount shall constitute a part of Tenant's escalation reserve. If during any
calendar year during the term hereof the Property is not fully occupied, then
the Operating Expenses incurred for such calendar year shall, for the purpose
of making the calculations to be made pursuant to this Article 5, be adjusted
to reflect the amount of Operating Expenses which would have been incurred
had the Property been fully occupied during such calendar year, For purposes
of this Article 5, the phrase "fully occupied" shall mean occupancy of 95% of
the rentable area of the Property.

          (ii)   Additionally, Tenant shall pay to Landlord (with the payment
of monthly rental) for the months following the month during which a notice
of escalated rent is given, a monthly escalation reserve on the first day of
each month for the remainder of the calendar year. The monthly escalation
reserve shall be equal to the total of Tenant's proportionate share of such
Operating Expense increase for the previous calendar year divided by twelve
(12). Landlord shall apply the total of the escalation reserves paid by
Tenant to any increase in Operating Expenses over the Base Expense Rate for
the calendar year in which the escalation reserves are paid. After the end of
every calendar year Landlord will deliver to Tenant a statement which sets
Forth (A) the previous year's Operating Expenses; (B) Tenant's proportionate
share of any increases, (C) the adjustment, if any, reflecting the monthly
escalation reserves paid, and (D) the net amount due Landlord or due to be
reimbursed to Tenant; provided, however, in no event shall the monthly rental
ever be less than the amounts specified in Article 4 of this Lease.

     (d)     Landlord may apply all or part of Tenant's Security Deposit (as
defined in Section 34 of this Lease) to satisfy the additional rent called
for under this Article 5, and following such application, Tenant shall on
demand pay to Landlord the amount so applied in order to restore the Security
Deposit to the original amount specified in Article 34 hereof.

     (e)     Notwithstanding any expiration or termination of this Lease
prior to the expiration date of this Lease, Tenant's obligation to pay any
and all additional rent under this Lease shall continue and shall cover all
periods up to the expiration date of this Lease. Tenant's obligation to pay
any and all additional rent under this Lease and Landlord's and Tenant's
obligation to make the adjustments referred to in this Article 5 shall
survive any expiration or termination of this Lease prior to the expiration
date of this Lease.

     6.   USE

     (a)     The Premises shall be used for general office purposes including
shipping and storage of products in accordance with all applicable laws,
rules and regulations, including zoning, and for no other purpose. Tenant
shall not do or permit to be done in or about the Premises, nor bring or keep
or permit to be brought or keep therein, anything which is prohibited by or
will in any way conflict with or violate any law, statute, ordinance or
governmental rule or regulation flow in force or which may hereafter be
enacted or promulgated or which is prohibited by the standard form of fire
insurance policy, or will in any way increase the existing rate of or affect
any fire or other insurance upon the Property, the Building or any of its
contents, of cause a cancellation of any insurance policy covering the
Property, the Building or any part thereof or any of its contents. Tenants
shall not do or Permit anything to be done in or about the Premises which
will in any way obstruct or interfere with the rights of other tenants of the
Building, or injure or annoy them, or use or allow the Building, the Property
or the Premises to be used for any improper, immoral, unlawful or
objectionable purpose, nor shall Tenant cause, maintain or permit any
nuisance in, on or about the Building, the Property or the Premises or commit
or suffer to be committed any waste in, on or about the Building, the
Property or the Premises.

     (b)     Tenant shall not be allowed to use the name of the Building in
which the Premises are located, or words to that effect, in connection with
any business carried on in said Premises (except as Tenant's address) without
the prior written consent of Landlord.

     7.   SERVICES

     (a)     Landlord shall maintain the Common Areas of the Building in
reasonably good order and condition except for damage occasioned by the act
of Tenant, which damage shall be repaired by Landlord at Tenant's expense.

     (b)     Landlord shall furnish the Premises with (i) electricity
sufficient to provide power for typewriters and other office machines of
similar low electrical consumption; provided, however, Landlord shall not be
required to provide electricity required for special lighting in excess of
building standard improvements, and any other item of electrical equipment,
including any electronic data processing equipment, which (singly) consumes
more than .5 kilowatts per hour at rated capacity or requires a voltage other
than two hundred twenty (220) volts single phase and if the installation of
such electrical equipment requires additional air conditioning capacity above
that provided by the building standard improvements, the additional air
conditioning installation and operating costs shall be paid by Tenant, (ii)
heat and air conditioning to the extent reasonably required for the
comfortable occupation or the Premises during reasonable and usual business
hours, 7:00 a.m. to 8:00 p.m. weekdays and 7:00 a.m. to 1:00 p.m. on
Saturdays (exclusive of Sundays and State and National Holidays), or such
shorter period specified or prescribed by any applicable policies or
regulations adopted by any utility or government agency, (iii) elevator
service, (iv) lighting replacement (for building standard lights), (v)
restroom supplies, (vi) janitorial service on a five (5) day/week basis,
excluding holidays; provided, however, that if Tenant's improvements are not
consistent in quality and quantity with building standard improvements,
Tenant shall pay any cleaning and janitorial costs attributable thereto,
(vii) security for the Building consistent with security provided by
comparable buildings in the vicinity of the Building (but in no event less
security than is currently provided for the Building); provided, however,
that Landlord shall not be liable to Tenant for any losses, including
personal injury and property damage, that may result to Tenant from theft,
burglary or intentional conduct on the part of any person or entity, or for
damages directly or indirectly resulting therefrom, nor shall the rental
herein reserved be abated by reason of (1) the installation, use or
interruption of any services, (2) the failure to furnish or delay in
furnishing any such services when such failure or delay is caused by accident
or any condition beyond the reasonable control of Landlord or by the making
of necessary repairs or improvements to the Property, the Premises or to the
Building, or (3) the limitation, curtailment, rationing or restrictions on
use of water, electricity, gas or any other form of energy serving the
Property, the Premises or the Building.  Landlord shall use reasonable
efforts to remedy any interruption in the furnishing of such services.  For
purposes of this Lease, the phrase "National Holidays" shall mean only the
following:  Labor Day, Memorial Day, Christmas Day, thanksgiving Day and the
day after, New Years Day and Fourth of July.

                                       4

<PAGE>

     (c)     It is understood that Landlord does not represent, warrant or
covenant that any of the services referred to above, or any of the services
which Landlord may supply, will be free from interruption. Tenant
acknowledges that any one or more of such services may be suspended or
reduced by reason of accident or repairs, alterations or improvements, by
strikes or by any cause beyond the reasonable control of Landlord, or by
orders, rules, ordinances or regulations of any federal, state, county or
municipal authority or otherwise. Tenant agrees that any such interruption or
suspension of services shall never be deemed an eviction of Tenant or
disturbance to Tenant's use and possession of the Premises or any part
thereof, or render Landlord liable to Tenant for damages or abatement of rent
or relieve Tenant of performance of Tenant's obligations under this Lease.
Landlord will use its reasonable efforts in the event of a strike to secure
parties not involved in the labor dispute to provide minimum services for
cleaning restrooms, waste removal, and janitorial services.

     (d)     Tenant shall notify Landlord of any need for an increase in
power usage. In the event Tenant fails to give such notice and/or an increase
in usage of power by Tenant is recognized by Landlord, the increased amount
of usage shall be deemed to have been initiated the first day of occupancy of
the Premises by Tenant. In the event Tenant desires heating and air
conditioning after the normal operating hours of the Building, Tenant shall
provide Landlord with at least three (3) hours prior telephone notice on
business days and at least twenty-four (24) hours prior telephone notice on
weekends and National Holidays and Tenant shall be liable for and reimburse
Landlord immediately upon demand a charge of $18 per hour for such usage.

     (e)     Whenever heat generating machines or equipment or lighting other
than building standard lights are used in the Premises by Tenant which affect
the temperature otherwise maintained by the air conditioning system, Landlord
shall have the right to install supplementary air conditioning units in the
Premises, and the cost thereof, including the cost of installation and the
cost of operation and maintenance thereof, shall he paid by Tenant to
Landlord upon billing by Landlord. If Tenant installs lighting requiring
power in excess of that required for normal desk-top office equipment or
normal copying equipment as determined by Landlord, Tenant shall pay to
Landlord, upon billing, the cost of such excess power together with the cost
of installing any additional risers or other facilities that may be necessary
to furnish such excess power to the Premises, as additional rent hereunder.
In the event the water usage by Tenant exceeds the normal office use of
water, the cost of such excess water usage shall be paid by Tenant to
Landlord upon billing by Landlord. Landlord shall have the right to cause any
of the utilities servicing the Premises to be separately metered, in which
event the cost of any such utility shall be paid by Tenant to Landlord upon
billing by Landlord.

     8.   TAXES PAYABLE BY TENANT

     In addition to the monthly rental and other charges to be paid by Tenant
hereunder, Tenant shall reimburse Landlord upon demand for any and all taxes
payable by Landlord (other than net income taxes), whether or not now
customary or within the contemplation of the parties hereto, (a) upon
measured by or reasonably attributable to the cost or value of Tenant's
leasehold, equipment, furniture, goods or services, fixtures and other
personal property located in the Premises or by the cost or value of any
leasehold improvements made in or to the Premises by or for Tenant, other
than Landlord's work described in Exhibit "C", regardless of whether title to
such improvements shall be in the name of Tenant or Landlord; (b) upon or
measured by the monthly rental payable hereunder, including, without
limitation, any gross income tax or excise tax levied by the City of Austin,
the State of Texas, the Federal Government or any other governmental body
with respect to the receipt of such rental; (c) upon or with respect to the
possession, leasing, operation, management, maintenance, alternation, repair,
use or occupancy by Tenant of the Premises or any portion thereof; and (d)
upon this transaction of any document to which Tenant is a party creating or
transferring an interest or an estate in the Premises. In the event that it
shall not be lawful for Tenant so to reimburse Landlord, the monthly rental
payable to Landlord under this Lease shall be revised to net Landlord the
same net rental after imposition of any such tax upon Landlord as would have
been payable to Landlord prior to the imposition of any such tax.

     9.   ALTERATIONS

     (a)     The Building, the Property and the Common Areas are at all times
subject to the exclusive control and management of Landlord. Without limiting
the generality of the foregoing, Landlord has the right to do and perform
such acts in and to the Building in the use of Landlord's good business
judgment that Landlord determines to be advisable for the more efficient and
proper operation of the Building, including, but not limited to, the
following: (i) obstruct or close off all or any part of the Property for the
purpose of maintenance, repair or construction; (ii) use any part of the
Common Area for merchandising, display, decorations, entertainment, and
structures designed for retail selling or special features or promotional
activities, (iii) change area, level, location, arrangement or use of
Property or any part thereof; (iv) construct other buildings, structures or
improvements on the Property and make alterations thereof, additions thereto,
subtractions therefrom, or rearrangements thereof, build additional stories
on any building, and construct additional buildings or facilities adjoining
or proximate to the Property; and (v) construct multiple deck, elevated or
underground parking facilities, and expand, reduce or alter same in any
manner whatsoever.

     (b)     Tenant will not make or suffer to be made any alterations,
additions or improvements to or of the Premises or any part thereof, whether
structural, non-structural, mechanical, interior or otherwise, or attach any
fixtures or equipment thereto, without first obtaining Landlord's written
approval, which approval shall not be unreasonably withheld; such approval
shall not be required with respect to any immaterial, nonstructural
additions, alterations or changes to the interior of the Premises. Any
alterations, additions or improvements (except the initial improvements
covered by Exhibits "B" and "C") to the Premises consented to by Landlord
shall be made by Tenant at Tenant's sole cost and expense, and any contractor
or other person selected by Tenant to make the same shall be subject to
Landlord's prior written approval. All alterations, additions, fixtures and
improvements, including all improvements made pursuant to Exhibits "B" and
"C", whether temporary or permanent in character, in or upon the premises
either by Tenant or Landlord, shall immediately become Landlord's property
and, at the end of the term of this Lease, shall remain on the Premises
without compensation to Tenant.

     (c)     Any alteration, addition, or improvement shall, when completed,
be of such a character as not to lessen the value of the Premises or such
improvements as may be then located thereon. Any alternation, addition, or
improvement shall be made promptly and in a good workmanlike manner and in
compliance with all applicable permits and authorizations and building and
zoning laws and with all other laws, ordinances, orders, rules, regulations
and requirements of all federal, state and municipal governments,
departments, commissions, boards and offices.  The costs of any such
alternations, additions or improvements shall be timely and promptly paid by
Tenant so that the Premises and any improvements at anytime located thereon
shall at all times be free of liens for services performed and labor and
material supplied or claimed to have been supplied.  Before any alternation,
addition or improvement shall be commenced, Tenant shall pay the amount of
any increase in premiums on insurance policies (provided for under this
Lease) on account of endorsements to be made thereon covering the risk during
the course of such alteration, addition or improvement.

                                       5

<PAGE>

     10.   LIENS

     Tenant shall keep the Property, the Premises and the Building free from
any mechanics' and/or materialmen's liens or other liens arising out of any
work performed, materials furnished or obligations incurred by Tenant. Tenant
shall notify Landlord in writing at least five (5) business days before any
work or activity is to commence on the Premises which may give rise to such
liens and Landlord shall have the right to post and keep posted on the
Premises any notices that may be provided by law or which Landlord may deem
to be proper for the protection of Landlord, the Property. the Premises and
the Building front such liens.

     11.   REPAIRS

     Tenant shall, at all times during the term hereof and at Tenant's sole
cost and expense, keep the Premises and every part thereof in good order,
condition and repair, ordinary wear and tear, damage thereto by fire,
earthquake, act of God or the elements excepted, including, without
limitation, all plumbing and sewer lines to the point where they intersect
with common lines, fixtures, interior walls and interior surfaces or exterior
walls, ceilings and doors, and windows and plate glass (but only to the
extent damage is caused by Tenant or its employees, invitees or contractors),
located within or upon the Premises. Landlord shall be responsible for the
repair of any damages to the Premises caused by the negligence or willful
misconduct of Lessor or its agents. All repairs made by Tenant shall be at
least of the same quality, design and class as that of the original work.
Tenant hereby waives all rights to make repairs at the expense of Landlord
(in lieu of Landlord making such repairs) or to vacate the Premises or
terminate this Lease as provided by any law, statute or ordinance now or
hereafter in effect. Tenant shall at the end of the term hereof surrender to
Landlord the Premises and all alterations, additions and improvements thereto
in the same condition as when received, ordinary wear and tear and damage by
fire, earthquake, act of God or the elements excepted. Landlord has no
obligation and has made no promise to alter, remodel, improve, repair,
decorate or paint the Premises or any part (hereof, except as may be
specified in Exhibits "B" and "C". If Tenant refuses or neglects to make
repairs and/or to maintain the Premises or any part thereof in a manner
reasonably satisfactory to Landlord, Landlord shall have the right, but not
the obligation, upon giving Tenant five (5) days (or in the case of
emergency, twenty-four hours) written notice of its election to do so, to
make such repairs or perform such maintenance on behalf of and for the
account of Tenant. Such work shall be paid for by Tenant, as additional rent
under this Lease, promptly upon receipt of a bill for such work.

     12.   DESTRUCTION OR DAMAGE

     (a)     If the Property, the Premises or the Building are damaged by
fire, earthquake, act of God or the elements, Tenant shall immediately notify
Landlord of same. Landlord shall forthwith repair the same, subject to the
provisions of this section hereinafter set forth, and provided such repairs
can, in Landlord's opinion, be made within ninety (90) days after the date of
said fire or other casualty and this Lease shall remain in full force and
effect. If there shall be such damage to the Premises and such damage is not
the result of the negligence or willful misconduct of Tenant or Tenant's
employees or invites, then abatement of rental shall be allowed Tenant for
such part of the Premises as shall be rendered unusable by Tenant in the
conduct of its business during the time such part is so unusable.

     (b)     If such repairs cannot, in Landlord's opinion, be made within
ninety (90) days, Landlord may, at its option, upon written notice to Tenant
within thirty (30) days after the date of such fire or other casualty, repair
or restore such damage, this Lease continuing in full force and effect, but
the rent to be partially abated as hereinabove in this section provided.

     (c)     If such repairs cannot be made within ninety (90) days following
such casualty and Landlord elects not to make such repairs, then either
Landlord or Tenant (provided the damage affects the Premises or Common Areas
necessary to Tenant's occupancy) shall have the right, exercisable by written
notice to the other given not less than thirty-one (31) nor more than ninety
(90) days after the date of such fire or other casualty, to terminate this
Lease as of the date of such fire or other casualty.

     (d)     If the Premises are to be repaired under this Article 12,
Landlord shall repair at its cost any injury or damage to the Building itself
and building standard improvements in the Premises, and Tenant shall, at
Tenant's sole cost and expense, be responsible for repairing and restoring
any other tenant improvement and or replacing any equipment and fixtures
located in the Premises.

     (e)     A total destruction of the Building shall automatically
terminate this Lease.

     13.   SUBROGATION

     (a)     Each party hereto waives any and every claim which arises or may
arise in its favor and against the other hereto during the term of this Lease
for any and all loss of, or damage to, any of its property located within or
upon, constituting a part of, the Property, the Premises or the Building,
which loss or damage is covered by valid and collectible fire and extended
coverage insurance policies, to the extent that such loss or damage is
recoverable under said insurance policies.

     (b)     Landlord and Tenant shall each, prior to or immediately after
the execution of this Lease, procure from each of the insurers under all
policies of fire, theft, public liability, workmen's compensation and other
insurance now or hereafter existing during the term hereof and purchased by
either of them insuring or covering the Property, the Building, the Premises
or any portion thereof or operations therein, a waiver of all rights of
subrogation which the insurer might otherwise, if at all, have against the
other.

     14.   INDEMNIFICATION

     Tenant hereby waives all claims against Landlord, its agents, employees
and contractors for damage to any property or injury to or death of any
person in, upon or about the Property, the Premises, the Building, the Common
Area or any part thereof, arising at any time and from any cause other than
solely by reason of the negligence of Landlord, its agents, employees or
contractors, and Tenant shall indemnify, defend and hold Landlord harmless
from and against any and all claims, liabilities, damages and costs incurred
by Landlord (i) arising from the use of the Property, the Premises, the
Building, the Common Area or any part thereof by Tenant, or (ii) which may
arise from the conduct of Tenant's business or from any activity, work or
things which may be permitted or suffered by Tenant in, on or about the
Premises, or (iii) which may arise from any breach or default in the
performance of any obligation on Tenant's part under this Lease, or (iv)
which may arise from any negligence of Tenant or any of Tenant's agents,
representatives, customers, employees or invitees, or (v) which may arise
from any injury or loss incurred as a result of Landlord, Landlord's agents,
representatives or designees entering the Premises under an emergency
circumstance, such as fire or similar event, except to the extent caused by
the negligence or willful misconduct of Landlord.  The foregoing indemnity
obligation of Tenant shall include reasonable attorneys' fees, investigation
costs and all other reasonable costs and expenses incurred by Landlord from
the first notice that any claim or demand is to be made or may be made.  The
provisions of this Article 14 shall survive the termination or expiration of
the Lease with respect to any damage, injury or death occurring prior to such
termination or expiration.

                                       6

<PAGE>

     15.   COMPLIANCE WITH LEGAL REQUIREMENTS

     Tenant shall, at its sole cost and expense, promptly comply with all
laws, statutes, ordinances and governmental rules, regulations or
requirements now in force or which may hereafter be in force, including,
without limitation, the Americans with Disabilities Act (the "ADA"), and
specifically "Title III: The Provisions Governing Public Accommodations and
Services Operated by Private Entities" of the ADA, and all amendments thereto
and any standards and regulations issued thereunder, but only to the extent
applicable to and affecting the Building, with respect to those portions of
the Premises for which Tenant is responsible to maintain and repair under the
terms and provisions of this Lease, with the requirements of any board of
fire underwriters or other similar body now or hereafter constituted, with
any direction or occupancy certificate issued pursuant to any law by any
public officer or officers, as well as the provisions of all recorded
documents affecting fire Premises, insofar as any thereof relate to or affect
the condition, use or occupancy of the Premises, excluding requirements of
structural changes not related to or affected by improvements made by or for
Tenant.  Any penalty or damage assessed against Landlord by reason of the
failure of Tenant to comply with this paragraph shall be paid by Tenant, and
any such failure shall be rectified by Tenant at its own expense.  If Tenant
fails to undertake a diligent effort to comply with the provisions of this
Article 15 within the time period specified in any citation or other notice,
or within thirty (30) days after written notice by Landlord of the existence
of such failure to comply, whichever period of time is shorter, Landlord, at
its option, may remedy the same at Tenant's expense and may require Tenant to
pay the cost thereof upon demand; provided, however, that Landlord shall have
no obligation or responsibility to remedy such failure to comply.

     16.   INSURANCE

     (a)     Tenant, at its sole cost and expense, shall, during the term of
the Lease, cause all improvements at any time located in the Premises (other
than the building standard improvements) and all equipment, machinery,
personalty, trade fixtures, alterations and fixtures from time to time used
or intended to be used in connection with the operation and maintenance of
the Premises, to be insured for the mutual benefit of Landlord and Tenant
against loss or damage by fire, windstorm, explosion, aircraft, vehicles,
smoke, riot or vandalism and against loss or damage by other risks now or
hereafter included in the standard form of all-risk insurance policy, in an
amount equal to the full insurable value and replacement cost thereof.  All
proceeds from such insurance shall be used for the repair or replacement of
such improvements, equipment, personalty and fixtures.

     (b)     Tenant, at Tenant's sole cost and expense, shall also obtain and
keep in force during the term of this Lease the following insurance coverages
naming Landlord as additional insured:  Comprehensive general liability
insurance and personal injury liability insurance, insuring Tenant against
liability for injury to persons or damage to property occurring in or about
the Premises, the Building or the Property or arising out of the ownership,
maintenance, use or occupancy thereof, including all coverages normally
provided by the "Extended Liability Endorsement."  Such policies shall
specifically name Landlord as additional insured and shall include a
cross-liability endorsement. Landlord may, at its discretion, request
evidence of products insurance.  The minimum limits of liability acceptable
are:  (A) $2,000,000 combined single limit per occurrence for bodily injury
and property damage, or (B) $2,000,000 bodily injury and $500,000 property
damage.

All such coverages shall be primary and non-contributory over any insurance
Landlord may elect to provide on Landlord's behalf.  At the commencement of
the term of this Lease, and on or before ten (10) days prior to expiration or
renewal of such insurance coverage.  Tenant shall deliver to Landlord an
original certificate of such insurance from the insurer providing Landlord a
minimum of thirty (30) days prior written notice of cancellation or other
material modifications or reduction.  All policies of insurance required to
be carried by Tenant under this Article 16 shall be in form satisfactory to
Landlord and shall be issued by responsible insurance companies which are
licensed to do business in the State of Texas and have been approved in
writing by Landlord.  If Tenant shall fail to procure and maintain the
insurance required under this Lease, Landlord may, but shall not shall not be
required to, procure and maintain such insurance, and any amounts paid by
Landlord for such insurance shall be additional rent hereunder, which shall
be due and payable by Tenant on the next succeeding date on which a monthly
rental installment is due hereunder.

     17.   ASSIGNMENT AND SUBLETTING

     (a)     Tenant shall not voluntarily or by action of law sublet, assign,
mortgage or otherwise transfer or encumber all or any part of this Lease or
any interest therein or the Premises or any portion thereof, without the
prior written consent of Landlord which shall not be unreasonably withheld.
Any attempted assignment, subletting, mortgage, transfer or encumbrance by
Tenant in violation of the terms and covenants of this Article 17 shall be
void and shall constitute a breach of this Lease.  In the event Tenant should
desire to assign this Lease in whole or in part or sublet the Premises or any
part thereof, Tenant shall give Landlord written notice of such desire at
least ninety (90) days in advance of the date or which Tenant desires to make
such assignment or sublease.  Landlord shall then have a period of thirty
(30) days following receipt of such notice within which to notify Tenant in
writing that Landlord elects either (i) to withhold consent to such proposed
assignment, subletting or other transfer, (ii) to terminate this Lease as to
the space so affected as of the date so specified by Tenant, in which event
Tenant will be relieved of all further obligations hereunder as to such
space, or (iii) to permit Tenant to assign or sublet such space, subject,
however, to prior written approval of the proposed assignee or sub-tenant by
Landlord.  In determining whether to consent to such assignment, subletting
or other transfer, Landlord may consider, among other things, the use of the
Premises by the proposed assignee or sub-tenant and the financial condition
of the proposed assignee or sub-tenant.  If Landlord should fail to notify
Tenant in writing of such election within said thirty (30) day period,
Landlord shall have deemed to have waived option (ii) above, but written
approval by Landlord of the proposed assignee or sub-tenant shall
nevertheless be required.

     (b)     In no event shall Tenant or any other parties transfer the
capital stock of Tenant solely for purposes of avoiding the restrictions
contained in this Section 17.

     (c)     Failure by Landlord to approve a proposed assignee or sub-tenant
shall not cause a termination of this Lease.  Any other rent or other
consideration realized by Tenant under any such sublease or assignment in
excess of the rental payable hereunder, after amortization of the reasonable
subletting and assignment costs, shall be divided and paid fifty percent
(50%) to Landlord and fifty percent (50%) to Tenant.  Regardless of
Landlord's consent, no assignment, subletting or other transfer by Tenant
shall relieve or release Tenant of or from any of Tenant's obligations, or of
or from any of Tenant's obligations, or alter the primary liability of Tenant
to pay the rent and to perform all other obligations to be performed by
Tenant, under this Lease.  In the event Landlord shall consent to a sublease,
assignment or other transfer, Tenant shall pay all costs and expenses of
Landlord incurred in connection with such consent, including, without
limitation, reasonable attorneys' fees and expenses.  Consent by Landlord to
one assignment, sublease or other transfer shall not be deemed a waiver of
Landlord's right to reject future assignments, subleases or other transfers.
Any assignee, sublessee or transferee of Tenant's interest in this Lease
shall assume in writing all of Tenant's obligations hereunder pursuant to an
assumption agreement in form and substance satisfactory to Landlord.

                                       7

<PAGE>

     18.   RULES & REGULATIONS

     Tenant shall faithfully observe and comply with the Rules and
Regulations annexed to this Lease and, after notice thereof, all reasonable
amendments and modifications thereof and additions thereto from time to time
promulgated in writing by Landlord.  Tenant's failure to keep and observe
such Rules and Regulations shall constitute a default of this Lease.  Notice
of such amended or additional rules and regulations shall be given to Tenant,
and Tenant agrees thereupon to comply with and observe all rules and
regulations and amendments and additions thereto so long as Tenant has prior
written notice of such amendments and additions and same apply uniformly to
all Building tenants. Landlord shall not be responsible to Tenant for the
non-performance by any other tenant or occupant of the Building or the
Property of any of said Rules and Regulations.

     19.   ENTRY BY LANDLORD

     Upon prior verbal or written notice to Tenant (except in event of an
emergency), Landlord or its agents, representatives and designees may enter
the Premises at reasonable hours to (a) examine and inspect the same, (b)
exhibit the same to prospective purchasers, lenders or tenants and perform
examinations and tests relating thereto, (c) determine whether Tenant is
complying with all of Tenant's obligations hereunder, (d) supply janitor
service and any other service to be provided by Landlord to Tenant hereunder,
(e) post notices of nonresponsibility, and (f) makes repairs, additions or
alterations required by Landlord under the terms hereof or which Landlord
deems are necessary and proper for the safety, improvement or preservation
thereof, or repairs to any adjoining space or utility portion of the
Building, provided, however, that all such work shall be done as promptly as
possible so as to cause as little interference to Tenant as reasonably
possible.  Tenant hereby waives any claim for damages for any injury or
inconvenience or interference with Tenant'' business, any loss of occupancy
or quiet enjoyment of the Premises or any other loss occasioned by such
entry.  Landlord shall at all times have and retain a key with which to
unlock all of the doors in, on or about the Premises (excluding Tenant's
vaults, safes and similar areas designated in writing by Tenant in advance);
and Landlord shall have the right to use any and all means which Landlord may
deem proper to open said doors in an emergency in order to obtain entry to
the Premises, and any entry to the Premises obtained by Landlord by any of
said means, or otherwise, shall not under any circumstances be construed or
deemed to be a breach of peace, a forcible or unlawful entry into or a
detainer of the Premises or an eviction, actual or constructive, of Tenant
from the Premises, or any portion thereof.  During the ninety (90) days prior
to the expiration date of this Lease, Landlord may place upon the Premises
"For Lease" or similar signs which Tenant shall permit to be displayed in the
Premises.

     20.   EVENT OF DEFAULT

     The occurrence of any one or more of the following events ("Events of
Default") shall constitute a breach of this Lease by Tenant:  (a) if Tenant
shall fail to pay any rental as and when the same becomes due and payable and
such failure shall continue for more than ten (10) days after written notice
thereof from Landlord to Tenant, or (b) if Tenant shall fail to pay any other
sum when and as the same becomes due and payable and such failure shall
continue for more than ten (10) days; or (c) if Tenant shall fail to perform
or observe any other term, provision, covenant or condition of this Lease
other than the payment of monetary sums and such failure shall continue for
more than thirty (30) days after written notice thereof from Landlord; or (d)
if Tenant shall make a general assignment for the benefit of creditors, or
shall admit in writing its insolvency or inability to pay its debts as they
become due or shall file a petition in bankruptcy, or shall be adjudicated as
bankrupt or insolvent, o shall file a petition seeking any reorganization,
arrangement, composition, readjustment, liquidation, dissolution or similar
relief under any present or future statute, law or regulation, or shall file
any answer admitting or shall fail timely to contest the material allegations
of a petition filed against it in any such proceeding, or shall seek or
consent to or acquiesce in the appointment or any trustee, receiver or
liquidator of Tenant or any material part of its properties; or (e) if within
thirty (30) days after the commencement of any proceeding against Tenant
seeking any reorganization, arrangement, composition, readjustment,
liquidation, dissolution or similar relief under any present or future
statute, law or regulation, such proceeding shall not have been dismissed, or
if, within thirty (30) days after the appointment of any trustee, receiver or
liquidator of Tenant or of any material part of Tenant's properties, such
appointment shall not have been vacated; or (f) vacation or abandonment of
the Premises by Tenant for a continuous period in excess of five (5) business
days or dispossession by process of law or otherwise; (g) if this Lease or
any estate of Tenant hereunder shall be levied upon under any attachment or
execution and such attachment or execution is not vacated with ten (10) days;
(h) if any mechanic's or materialmen's lien is filed against any portion of
the Building, the Property or the Premises and such lien is not removed
within thirty (30) days thereafter.

     21.   REMEDIES UPON DEFAULT

     (a)     Upon the occurrence of any Event of Default specified in Article
20 hereof, Landlord shall have the right and option at any time thereafter to
pursue any one or more of the following remedies without any notice or demand
whatsoever both of which are hereby waived by Tenant:

          (i)   Terminate this Lease in which event Tenant shall immediately
surrender to Landlord, and if Tenant fails to do so, Landlord may, without
prejudice to any other remedy which it may have for possession or rent in
arrears, enter upon and take possession and expel or remove Tenant and any
other person ho may be occupying the Premises or any part thereof, without
being liable for prosecution or any claim of damages thereof.  Tenant agrees
to pay to Landlord on demand the amount of all loss and damage which Landlord
may suffer by reason of such termination, whether through inability to relet
the Premises on satisfactory terms or otherwise, including the loss of all
rental then remaining unpaid under the terms of this Lease, provided Tenant
shall in no event be liable for any amount in excess of Tenant's rental,
operating expense and other monetary obligations under this Lease;

          (ii)   Without terminating this Lease, enter upon and take
possession of the Premises and expel or remove Tenant and any other person
who may be occupying the Premises or any part thereof, without being liable
for prosecution or any claim for damages thereof, and if Landlord so elects,
relet the Premises on such terms as Landlord shall deem advisable and receive
the rent thereof. Tenant agrees to pay to Landlord on demand any deficiency
in rental that may arise by reason of such reletting;

          (iii)   Without terminating this Lease, enter upon the Premises
without being liable for prosecution or any claim for damages thereof, and do
whatever Tenant is obligated to do under the terms of this Lease, and Tenant
agrees to reimburse Landlord on demand for any expenses which Landlord may
incur in thus effecting compliance with Tenant's obligations under this
Lease, and Tenant further agrees that Landlord shall not be liable for any
damages resulting to the Tenant from such action;

          (iv)   At its option, declare all rents and other amounts due
hereunder for the entire remaining term of this Lease and any other
indebtedness immediately due and payable without regard to whether or not
possession shall have been surrendered to or taken by Landlord, and Landlord
may immediately commence action for the recovery of a judgment for such
amounts;

                                       8

<PAGE>

          (v)   Demand that payments for any rents, whether past due or to
become due in the future, be made by certified check, cashier's check or
money order; and

          (vi)   Change or modify the lock(s) and other security devices at
or on the Premises, with or without terminating this Lease, and pursue, at
Landlord's option, one or more remedies pursuant to this Lease.  Landlord
shall not be obligated to provide another key or other access to Tenant or
allow Tenant to regain entry to the Premises, regardless of hour, including
Tenant's regular business hours, unless and until Tenant pays in full to
Landlord all rent which is delinquent.  Tenant agrees that Landlord shall not
be liable for any damages resulting to the Tenant form the lockout.  At such
time that Landlord changes, alters or modifies the lock or other security
device, Landlord shall post a "Notice of Change of Locks" on the front of the
Premises.  Such Notice shall state the following:

     (A)   That Tenant rentals are delinquent; and, therefore, under authority
          of Article 21(a)(vi) of Tenant's Lease, the management has exercised
          its contractual right to change, alter or modify Tenant's door lock(s)
          or other security device(s);

     (B)   That the Notice has been posted on the Tenant's front door by a
          representative of Landlord and that Tenant should make arrangements to
          pay all delinquent rent and cure all other Events of Default under
          Tenant's Lease when Tenant picks up the key; and

     (C)   That tampering with or changing the lock(s) or other security
          device(s) without Landlord's written permission is a criminal offense.

     (b)     No re-entry or taking possession of the Premises by Landlord
shall be construed as an election on its part to terminate this Lease, unless
a written notice of such intention is given to Tenant.  Notwithstanding any
such reletting or re-entry or taking possession, Landlord may at any time
thereafter elect to terminate this Lease for a previous Event of Default.
Pursuit of any of the foregoing remedies shall not preclude pursuit of any of
the other remedies herein provided or provided by law, nor shall pursuit of
any of the foregoing remedies constitute a forfeiture or waiver of any rent
due to Landlord hereunder or of any damages accruing to Landlord by reason of
the violation of any of the terms, provisions, conditions and covenants
herein contained. Neither failure by Landlord to exercise, nor delay by
Landlord in exercising, any right, power or remedy upon any Event of Default,
nor Landlord's acceptance of rent or any portion thereof following an Event
of Default hereunder, shall be construed as of constitute Landlord's waiver
of such Event of Default or any other Event of Default or a waiver of the
right to exercise any right, power or remedy at a later date.  No single or
partial exercise by Landlord of any right, power or remedy hereunder shall
exhaust the same or shall preclude any other or further exercise thereof, and
every such right, power or remedy hereunder may be exercised at any time and
from time to time.  No waive by Landlord of any violation or breach of any of
the terms, provisions, conditions and covenants herein contained shall be
effective unless the same shall be in writing and signed by Landlord and then
such waiver shall be effective only in the specific instance, for the purpose
for which given and to the extent therein specified. The loss or damage that
Landlord may suffer by reason of termination of this Lease or the deficiency
from any reletting as provided for above shall include the expense of
repossession and any repairs or remodeling undertaken by Landlord following
possession.  Should Landlord at any time terminate this Lease for any
default, in addition to any other remedy Landlord may have, Landlord may
recover from Tenant all damages Landlord may incur by reason of such default,
including the cost of recovering the Premises and the loss of the rental then
remaining unpaid.

     22.   CONTINUATION AFTER DEFAULT

     Even though Tenant has breached this Lease and abandoned the Premises,
this Lease shall continue in effect as long as Landlord does not terminate
Tenant's right to possession, and Landlord may enforce all of Landlord's
rights and remedies under this Lease.  Acts of maintenance or preservation or
efforts to relet the Premises or the appointment of a receiver upon
initiative of Landlord to protect Landlord's interest under this Lease shall
not constitute a termination of Tenant's right to possession.  If any
fixture, equipment, improvement, installation, alteration or appurtenance
which, as herein provided, shall be required to be removed from the Building
by Tenant and shall not be removed by Tenant from the Building within the
time specified therefore, then Landlord (in addition to all other rights and
remedies to which Landlord may be entitled at any time) may, at Landlord's
election by written notice to Tenant, deem that such fixture, equipment,
improvement, installation, alteration or appurtenance has been abandoned by
Tenant to Landlord, or Landlord may remove the same and restore the Premises
to its original condition at the expense of Tenant and Tenant shall reimburse
Landlord for such expense as additional rent within ten (10) days after
written notice of Tenant of the amount of such expense.

     23.   OTHER RELIEF

     The remedies provided for in this Lease are in addition to any other
remedies available to Landlord by law or in equity, by statue or otherwise.

     24.   LANDLORD'S RIGHT TO CURE DEFAULTS

     All agreements and provisions to be performed by Tenant under any of the
terms of this Lease shall be at Tenant's sole cost and expense and without
any abatement of rental.  If Tenant shall fail to pay any sum of money, other
then rental, required to be paid by Tenant hereunder or shall fail to perform
any other act on Tenant's part to be performed hereunder and such failure
shall continue for thirty (30) days after notice thereof by Landlord,
Landlord may, but shall not be obligated to do so, and without waiving or
releasing Tenant from any obligations of Tenant, make any such payment or
performance any such other act on Tenant's part to be made or performed as
provided in this Lease. All sums so paid by Landlord and all necessary
incidental costs, including, without limitation, reasonable attorneys' fees
and expenses, shall be deemed additional rent hereunder and shall be payable
by Tenant to Landlord on demand, and Landlord shall have (in addition to any
other right or remedy of Landlord) the same rights and remedies in the event
of the nonpayment thereof by Tenant as in the case of default by Tenant in
the payment of rental.

     25.   ATTORNEY'S FEES

     In the event Landlord and/or Tenant places the enforcement of this
Lease, or any part thereof, or the collection of any rental due or to become
due hereunder, or recovery of the possession of the Premises in the hands of
any attorney, or brings any action under this Lease, Landlord and/or Tenant
shall be entitled to its reasonable attorneys' fees, expenses and court costs
incurred in connection therewith, and any such amounts hall constitute
additional rental under this Lease and shall be payable by Tenant to Landlord
and/or Landlord to Tenant upon demand.

                                       9

<PAGE>

     26.   EMINENT DOMAIN

     If all or any part of the premises shall be taken or conveyed as a
result of the exercise of the power of eminent domain, this Lease shall
terminate as to the part so taken as of the date of taking, and, in the case
of a partial taking, either Landlord or Tenant shall have the right to
terminate this Lease as to the balance of the Premises by written notice to
the other within thirty (30) days after such date; provided, however, a
condition to the exercise by Tenant of such right to terminate shall be that
the portion of the Premises taken or conveyed shall be of such extent and
nature as to substantially and materially handicap, impede or impair Tenant's
use of the balance of the Premises.  In the event of any taking, Landlord
shall be entitled to any and all compensation, damages, income, rent awards
or any interest therein whatsoever which may be paid or made in connection
therewith, and Tenant shall have no claim against Landlord for the value of
any unexpired term of this Lease or otherwise; provided, however, Tenant
shall be entitled to any and all compensation, damages, income, rent or
awards paid for or on account of Tenant's moving expenses, trade fixture,
equipment and any leasehold improvements in the Premises, the cost of which
was borne by Tenant, to the extent of the then unamortized value of such
improvements for the remaining term of this Lease.  In the event of a taking
of this Lease, the monthly rental herein shall be apportioned as of the date
of such taking or conveyance so that thereafter the rent to be paid by Tenant
shall be in the ratio that the area of the portion of the Premises not so
taken or conveyed bears to the total area of the Premises prior to such
taking.

     27.   SUBORDINATION

     This Lease, at Landlord's option, shall be subordinate to any ground
lease, mortgage deed of trust, or any other hypothecation for security now or
hereafter placed upon the Building or any portion thereof and to any and all
advances made on the security thereof and to all renewals, amendments,
modifications, consolidations, replacements and extensions thereof.  The
aforesaid provision shall be self-operative and no further instrument shall
be required to evidence such subordination.  Notwithstanding such
subordination, Tenant's right to quiet possession of the Premises shall not
be disturbed if Tenant is not in default under this Lease and so long as
Tenant shall pay the rent and observe and perform all of the terms,
covenants, obligations, conditions and provisions of this Lease, unless this
lease is otherwise terminated pursuant to its terms.  If any mortgagee,
trustee or ground lessor shall elect to have this Lease prior to the lien (or
interest) of its mortgage, deed of trust or ground lease, this Lease shall be
deemed prior to such mortgage, deed or trust or ground lease, whether this
Lease is dated prior or subsequent to the date of said mortgage, deed of
trust or ground lease or the date of recording thereof, and Tenant agrees to
execute any documents required to effectuate such subordination or to make
this Lease prior to the lien (or interest) of any mortgage, deed of trust or
ground lease, as the case may be, and failing to do so within ten (10) days
after demand, Tenant does hereby make, constitute and irrevocably appoint
Landlord as Tenant's attorney in fact and in Tenant's name, place and stead,
to do so.

     28.   NO MERGER

     The voluntary or other surrender of this Lease by Tenant, or a mutual
cancellation thereof, shall not constitute a merger, and shall, at the option
of Landlord, terminate all or any existing subleases or subtenancies, or may,
at the option of Landlord, operate as an assignment to Landlord of any or all
such subleases or subtenancies.

     29.   SALE

     In the event the original Landlord hereunder, or any successor owner of
the Building and/or the Property, shall sell or convey the Building and/or
the Property, all liabilities and obligations on the part of the original
Landlord, or such successor owner, under this Lease accruing thereafter shall
terminate, and thereupon all such liabilities and obligations shall be
binding upon the new owner.  Tenant agrees to attorn to such new owner and be
bound under all terms, covenants and conditions of this Lease for the balance
of the term of this Lease.

     30.   ESTOPPEL CERTIFICATE

     At any time and from time to time, within ten (10) days after request
therefor by Landlord or any mortgagee, or in the event that upon any sale,
assignment or hypothecation of the Premises and/or the Property by Landlord
an estoppel certificate shall be required from Tenant, Tenant shall execute,
acknowledge and deliver in recordable form to Landlord a certificate (in form
and substance satisfactory to Landlord) certifying, among other things, (a)
that this Lease is unmodified and in full force and effect (or, if there have
been modifications, that this Lease is in full force and effect, as modified,
and stating the nature of each modification), (b) the date, if any, to which
rental and other sums payable hereunder have been paid, (c) that no notice
has been received by Tenant of any default which has been cured, except as to
defaults specified in said certificate, and (d) such other matters as may be
reasonably requested by Landlord, mortgagee or purchaser.  Any such
certificate may be relied upon by any prospective purchaser, mortgagee or
beneficiary under any deed of trust of the Building or any part thereof.  The
failure of Tenant so to deliver such certificate within the time specified
above shall be deemed to be a material breach of this Lease and shall entitle
Landlord without notice to terminate this Lease.

     31.   NO LIGHT, AIR OR VIEW EASEMENT

     Any diminution or shutting off of light, air or view by any structure
which may be erected on lands adjacent to the Building and/or the Property
shall in no way affect this Lease, create any rights, remedies or damages
with respect to Tenant or its employees, invitees or agents, or impose any
liability on Landlord whatsoever.

     32.   HOLDING OVER

     At the expiration or earlier termination of this Lease, Tenant shall
surrender (i) the Premises to Landlord in the same condition as when tendered
by Landlord, reasonable wear and tear and insured casualty excepted, and in
broom clean condition, and (ii) all keys to the Premises, the Building and
the Property.  Tenant shall promptly repair any damages to the Premises
caused by the removal of any furniture, trade fixtures or other personal
property placed in the Premises.  If Tenant holds possession of the Premises
after expiration of the term of this Lease, at the election of Landlord,
Tenant shall become a tenant from month to month upon the terms herein
specified but at a monthly rental equivalent to 150% of the then prevailing
monthly rental and other charges paid by Tenant at the expiration of the
terms of this Lease, pursuant to all of the provisions of this Lease, said
rent shall be payable in advance on or before the first day of each month;
provided, that the exercise of Landlord's rights under this clause shall not
be interpreted as a grant of permission to Tenant to continue in possession.
In the event Landlord elects to treat Tenant as a tenant from month to month,
each party shall give the other notice at least one (1) month prior to the
date of termination of such monthly tenancy of its intention to terminate
such tenancy.  Nothing herein contained shall be construed to grant Tenant
the right to hold over beyond the expiration of the term of this Lease.

                                       10

<PAGE>

     33.   CONDUCT OF BUSINESS/ABANDONMENT

     Tenant covenants and agrees that, continuously and uninterruptedly from
and after Tenant's initial opening for business, Tenant shall operate and
conduct within the Premises the business Tenant is permitted to operate and
conduct under the provisions of this Lease, except while the Premises are
untenable by reason of fire or other casualty.  Tenant agrees to conduct
Tenant's business at all times in a first class manner consistent with
reputable business standards and practices.  If Tenant shall abandon or
surrender the Premises, or be dispossessed by process of' law or otherwise,
any personal property belonging to Tenant and left on the Premises shall be
deemed to be abandoned, at the option of Landlord, except such property as
may be mortgaged to Landlord.

     34.   SECURITY DEPOSIT

     Tenant has deposited with Landlord the sum of $10,000.00 specified in
the Basic Lease Information (the "Security Deposit").  The Security Deposit
shall be held by Landlord as security for the faithful performance by Tenant
of all of the terms, covenants, obligations and conditions and provisions of
this Lease to be performed or observed by Tenant.  Tenant shall not be
entitled to interest on the Security Deposit even though Landlord may invest
the Security Deposit to earn interest thereon.  In the event Tenant fails to
perform or observe any of the provision of this Lease to be performed or
observed by Tenant, then, at the option of Landlord and without notice to
Tenant, Landlord may (but shall not be obligated to do so) apply or retain
all of the Security Deposit, or so much thereof as may be necessary to remedy
such default or to repair damages to the Premises caused by Tenant,
including, without limitation, Landlord's reasonable attorneys' fees and
expenses. In the event Landlord applies all or any portion of the Security
Deposit to remedy such default or to repair damages to the Premises caused by
the Tenant, Tenant shall pay to Landlord, within thirty (30) days after
written demand for such payment by Landlord, in cash all monies necessary to
restore the Security Deposit up to the original amount.  Provided Tenant is
not in default under the terms and provisions of this Lease, any portions of
the Security Deposit remaining upon termination of this lease shall be
returned to Tenant subject to offsets as provided above.

     35.   WAIVER

     The written waiver by Landlord of any agreement, condition or provision
herein contained shall not be deemed to be a waiver of any subsequent breach
of the same or any other agreement, condition or provision herein contained,
nor shall any custom or practice which may grow or become established between
the parties in the administration of the terms of this Lease be construed to
waive or to lessen the right of Landlord to insist upon the performance by
Tenant in strict accordance with the terms of this Lease.  The subsequent
acceptance of rental hereunder by Landlord shall not be deemed to be a waiver
of any preceding breach by Tenant of any agreement, condition or provision of
this Lease, other than the failure of Tenant to pay the particular rental so
accepted, regardless of Landlord's knowledge of such preceding breach at the
time of acceptance of such rental.

     36.   NOTICES

     All notices and demands which may be or are required or permitted to be
given by either party to the other hereunder shall be in writing.  All
notices and demands by the Landlord to the Tenant shall be deemed received
when personally delivered or upon deposit in the United States Mail, postage
prepaid, certified with return receipt requested, addressed to the Tenant at
the Premises, or to such other place as Tenant may from time to time
designate in a notice to the Landlord.  All notices and demands by the Tenant
to the Landlord shall be personally delivered or sent by United States Mail,
postage prepaid, certified with return requested, addressed to the Landlord
at 1600 Two Lincoln Centre, 5420 LBJ Freeway, Dallas, Texas 75240, Attention:
Andrew B. Qualls, or to such other person or place as the Landlord may from
time to time designate in a notice to the Tenant.  Tenant hereby appoints as
its agent to receive the service of all dispossessory or distraint
proceedings and notices thereunder the person in charge of or occupying the
Premises at the time, and, if no person shall be in charge of or occupying
the same, then such service may be made by attaching the same on the  main
entrance of the Premises.

     37.   CORPORATE OR PARTNERSHIP AUTHORITY

     If Tenant signs as a corporation or partnership, each of the persons
executing this Lease on behalf of Tenant does hereby covenant and warrant
that (a) Tenant is a duly authorized and validly existing corporation or
partnership, as the case may be, (b) Tenant has and is qualified to do
business in Texas, (c) the corporation or partnership, as the case may be,
has full right, power and authority to execute and deliver this Lease and to
carry out the obligations of Tenant under this Lease, and (d) each person
executing this Lease on behalf of the corporation or partnership is
authorized to do so.

     38.   GUARANTEE OF LEASE

     Tenant guarantees, upon execution of this Lease, to occupy the Premises
specified herein.  Any failure to occupy the Premises does not release the
Tenant from the obligation of paying rent or any other provisions set forth
herein.

     39.   BASIC LEASE INFORMATION/EXHIBITS/RIDERS

     The definitions and basic provisions set forth in the Basic Lease
Information and the exhibits, riders and addenda, if any, specified in the
Basic Lease Information and attached to this Lease, are incorporated herein
by reference and made a part hereof for all purposes.

     40.   SEVERABILITY

     If any term or provision of this Lease, or the application thereof to
any person or circumstance, shall to any extent be invalid or unenforceable,
the remainder of this Lease, or the application of such provisions to persons
or circumstances other than those as to which it is invalid or unenforceable,
shall not be affected thereby, and each provision of this Lease shall be
valid and shall be enforceable to the extent permitted by law.

     41.   BROKERS

     Tenant represents and warrants that it has had no dealings with any real
estate broker or agents in connection with the negotiation of this lease
excepting only Office Leasing Advisors, Inc. and it knows of no other real
estate broker or agent who is entitled to a commission in connection with
this Lease.  Tenant agrees to indemnify and hold harmless Landlord from and
against all liabilities, claims, demands or actions for or with respect to
any real estate commissions or fees asserted by any person, firm or
corporation in connection with this Lease or the transactions contemplated
hereby, and any court costs, reasonable attorneys' fees or other costs and
expenses arising therefrom, insofar as such liabilities, claims, demands or
actions that are adjudicated to be based upon a contract or commitment of
Tenant.  Such indemnification shall survive the execution of this Lease and
the

                                       11

<PAGE>

termination of this Lease as provided in this Lease.  CB Commercial Real
Estate Group, Inc. has acted as agent for Landlord in connection with this
Lease.

     42.   FOURTH MONTH'S RENT AND SECURITY DEPOSIT DUE

     Fourth month's rent and the Security Deposit are due upon execution of
this Lease.

     43.   LANDLORD'S LIEN

     THE STATUTORY LIEN FOR RENT IS NOT HEREBY WAIVED.

     44.   FORCE MAJEURE

     Whenever a period of time is herein prescribed for action to be taken by
either party (other than the payment of monetary obligations by Tenant under
this Lease), such party shall not be liable or responsible for, and there
shall be excluded from the computation of any such period tome time, any
delays due to strikes, riots, Acts of God, inclement weather, shortages of
labor or materials, loss of utility service, inability to procure materials,
lockouts, insurrection, war, governmental laws, regulations or restrictions
or any other causes of any kind whatsoever which are not the fault of or
beyond the control of such party.

     45.   HAZARDOUS SUBSTANCES

     Tenant, at its sole cost and expense, shall fully, diligently and
promptly comply with all present and future laws, ordinances, requirements,
orders, directives, rules and regulations of all federal, state or local
authorities (collectively, "Applicable Laws") to ensure that the Premises are
not contaminated with any substance or material currently identified by any
Applicable Laws to be toxic or hazardous, including without limitation, any
asbestos, pcb, radioactive substance, methane, volatile hydrocarbons,
industrial solvents, or any other material or substance which has in the past
or could at any time in the future cause or constitute a health, safety, or
environmental hazard to any person or property (collectively, "Hazardous
Substance").  Tenant will not cause to occur any discharge, spillage,
uncontrolled loss, seepage or filtration of oil or petroleum or chemical
liquids or solids, liquid or gaseous products or Hazardous Substance (a
"Spill") at, under or within the Premises, the Building or the Property or
otherwise violate any Applicable Laws.  Tenant will not be involved in
operations which could lead to the imposition of any liability or lien on any
person or any lessor of the Premises under any Applicable Laws.  If Tenant
knows, or has reasonable cause to believe, that a Hazardous Substance, or a
condition involving or resulting from same, has come to be located in, on,
under or about the Premises, the Building or the Property, Tenant shall
immediately give written  notice of such fact to Landlord.  Tenant shall also
immediately give Landlord a copy of any statement, report, notice,
registration, application, permit, business plan, license, claim, action or
proceeding given to, or received from, any governmental authority or private
party, or persons entering or occupying the Premises, concerning the
presence, spill, release, discharge of, or exposure to, any Hazardous
Substance or contamination in, on, or about the Premises, the Building or the
Property. Tenant shall pay all costs, expenses, liabilities, losses, damages,
fines, penalties, claims and demands that may in any manner arise from or be
imposed because of the failure of Tenant to comply with this Article 45 (the
"Costs") and Tenant shall indemnify, protect, hold harmless and defend
Landlord from and against the Costs.

     46.   PARKING

     (a)     The parking areas, or designated portions thereof, shall be
available for the use of tenants of the Building and the Property and, to the
extent designated by Landlord, the employees, agents, customers and invitees
of said tenants, all of whom shall be subject to the Rules and Regulations as
set forth by the Landlord from time to time.  However, Landlord may restrict
to certain portions of the parking areas parking for the tenant and other
tenants of the Building and/or the Property and their employees and agents,
and may designate other areas to be used at large only by customers and
invites of the Building and/or the Property.

     (b)     Notwithstanding anything contained herein to the contrary,
Landlord reserves the right from time to time to make reasonable changes in,
additions to and deletions from the parking areas and the purposes to which
the same may be devoted, and the use of parking areas shall at all times be
subject to such reasonable rules and regulations as may be promulgated by
Landlord, provided that Landlord shall not reduce Tenant's parking rights as
described in subparagraph (a) above (although Landlord may change the
location thereof).

     (c)     Covered parking for Tenant and its employees or agents will be
provided, subject to availability, at a charge based upon the then fair
market value of such parking as reasonably determined by Landlord.

     (d)     Landlord, or its agents (if Landlord has delegated such
privileges), shall have the right to cause to be removed any cars of Tenant,
its employees or agents that are parked in violation hereof or in violation
of the Rules and Regulations of the Building and/or the Property, without
liability of any kind to Landlord, its agents or employees, and Tenant agrees
to indemnify, defend and hold Landlord harmless from and against any and all
claims, losses, or damages asserted or arising in respect to or in connection
with the removal of any such automobiles as aforesaid.  Tenant shall from
time to time upon request of Landlord supply Landlord with a list of license
plate numbers of all automobiles operated by its employees and agents who are
to have parking privileges hereunder.  Landlord may, as a part of the
regulations promulgated by Landlord, require that Tenant cause an
identification sticker issued by Landlord to be affixed to all automobiles of
Tenant and its employees or agents who are authorized to park in the parking
areas.

     47.   SATELLITE DISHES

     Permission is granted, free of rental charge, for the Tenant to install
up to four (4) lightweight satellite dishes each not to exceed thirty-six
(36) inches in diameter (collectively the "Satellite Dishes") at the Premises
on the roof of the Building, at Tenant's sole cost and expense, subject to
the following restrictions:

     (a)     The location and means of securing the Satellite Dishes must be
approved by Landlord or its designated agent and such location shall be
selected with the goal of minimizing its visual impact.  Tenant shall provide
complete details, as well as a sketch of the roof showing the proposed
location of the satellite dishes and all relevant distances and heights.
Roof penetration will not be accepted except if performed by Landlord or its
designated agent, all at Tenant's sole cost and expense.  Landlord shall have
final approval with respect to, as well as the right to perform at Tenant's
cost and expense, all roof penetrations and repairs.  Tenant shall be
responsible for any damage to the Building roof or any surrounding property
resulting from the installation or operation of the Satellite Dishes,
including, but not limited to, damage resulting from wind, ice or any other
causes.  The Satellite Dishes shall not damage the Building or the system of
communication devised by any other user

                                       12
<PAGE>

authorized by Landlord or users at neighboring properties or otherwise
interfere with or disturb any tenants in the Building or their quiet
enjoyment of their premises.  If such damage or interference shall occur,
Tenant shall correct same promptly.

     (b)     Prior to installation, Tenant must provide Landlord with a copy
of all zoning or use approvals or licenses which may be required of Tenant in
connection with Tenant's use of the Satellite Dishes.  Landlord agrees to
reasonably cooperate with Tenant in such regard, all without cost to Landlord.

     (c)     Tenant agrees to operate, maintain and repair the Satellite
Dishes in a proper and safe operating condition and shall procure liability
insurance naming Landlord as an additional insured.

     (d)     Tenant shall at its own expense comply with all applicable
codes, rules, regulations and conditions of the Federal Communications
Commission ("FCC"), Federal Aviation Agency, and local government agencies.
At the request of Landlord, Tenant shall produce evidence of such compliance.

     (e)     Installation of the Satellite Dishes shall be performed in a
responsible and workmanlike manner by a recognized professional satellite
dish installer at Tenant's sole cost and expense, through or under the
supervision of Landlord.

     (f)     Installation or substitutes shall be made using devices commonly
found in the industry, capable of the bearing of the stress and strain of the
installation without impairing use and occupancy of the Building.

     (g)     Tenant shall be responsible for any costs associated with
furnishing electricity for the Satellite Dishes.

     (h)     Tenant shall not sublet, license or otherwise permit any third
party use of the Satellite Dishes.

     (i)     Access to the Satellite Dishes for inspection, servicing or any
other reason will only be allowed with prior notice to Landlord.

     (j)     Tenant shall remove the Satellite Dishes and restore the roof to
its original condition, at the earlier of Tenant's cessation of use of the
Satellite Dishes or the expiration of the term of this Lease or any renewal
term hereof, at Tenant's sole cost and expense, notwithstanding any other
provision of the Lease.  The Satellite Dishes shall, at all times, remain the
property of Tenant and Tenant shall have the right to remove it at any time,
subject to the terms and conditions herein.

     (k)     Tenant acknowledges that it has been advised by Landlord that a
new roof was installed at the Building which is still the subject of a
manufacturers/installers warranty/guarantee.  Tenant must install, maintain
and remove the Satellite Dishes in such a manner as to be consistent with
said warranty/guarantee and not perform or fail to perform any act which
would void, or cause to be voidable, Landlord's warranty/guarantee.

     (l)     Tenant shall be responsible for implementing appropriate
screening as reasonably required by Landlord.

     (m)     Tenant agrees to indemnify, defend and hold Landlord harmless
from any claim resulting from property damage or personal injury arising in
connection with the installation, maintenance, existence or removal of the
Satellite Dishes.

In the event Tenant fails or refuses or otherwise breaches any of the terms
of this Section 47 [beyond the expiration of the notice and cure provisions
set forth in Section 20(c) above], Landlord shall have the right to require
Tenant to remove or otherwise remove the Satellite Dishes, at Tenant's sole
cost and expense.

     48.   SIGNAGE

     Tenant shall not place any sign upon the Premises or the Building
without Landlord's prior written consent which shall not be unreasonably
withheld. Under no circumstances shall Tenant place a sign on any roof of the
Building.

     49.   TEMPORARY SPACE

     Landlord shall provide Tenant with approximately 1,000 square feet of
temporary space on the first floor of the Building, the location of which
shall be determined in Landlord's sole discretion, to be used solely for
storage of Tenant's inventory and to be vacated, surrendered and relinquished
within ten (10) days of Landlord's written request, free of charge and
Tenant's occupancy and surrender shall be subject to all other terms and
conditions of this Lease.

     50.   NO PERSONAL LIABILITY OF LANDLORD

     "Landlord", as used in this Lease insofar as covenants or obligations on
the part of Landlord are concerned, shall be limited to mean and include only
the owner or owners of the Premises at the time in question.  In the event of
any transfer of title, the Landlord named herein shall automatically be
released and discharged from and after the date of such transfer or
conveyance of and from all personal liability with respect t the performance
of any covenants or obligations on the part of Landlord contained in this
Lease thereafter to be performed.  Notwithstanding the foregoing, Tenant
shall look solely to the interest and estate of Landlord in the Property of
which the Premises are a part for the satisfaction of Tenant's remedies for
collection of a judgment or other judicial process requiring the payment of
money by Landlord in the event of any default or breach by Landlord of any of
the terms, covenants and conditions of this Lease to be observed and/or
performed by Landlord, and no other property or assets of Landlord, its
partners, shareholders or agents shall be subject to levy, execution or other
enforcement procedure for the satisfaction of Tenant's damages or remedies.

     51.   MISCELLANEOUS

     The words "Landlord" and "Tenant" as used herein shall include the
plural as well as the singular.  If there be more than one Tenant, the
obligations hereunder imposed upon Tenant shall be joint and several.  The
agreements, conditions and provisions herein contained shall, subject to
Article 17, apply to and bind the heirs, executors, administrator, successors
and permitted assigns of the parties hereto.  Tenant shall not, without the
written consent of Landlord, use the name of the Building and/or the Property
for any purpose other than as the address of the business to be conducted by
Tenant in the Premises. All amounts of money payable to Tenant to Landlord
hereunder, if not paid when due, shall bear interest from the due date until
paid at the rate of 18% per annum, unless otherwise provided herein.  This
Lease shall be governed by and construed in accordance with the laws of the
State of Texas.  As a material part of the consideration for the agreements
on the part of the Landlord contained herein, Tenant agrees for itself and
its employees, agents, legal representatives, successors and assigns, that
the terms and conditions of Tenant's leasing of space in the Property shall
be maintained in confidence and not disclosed to any other current (or
prospective) tenants of the Property and real estate agents.

                                       13

<PAGE>

     52.   COMPLETE AGREEMENT

     THIS LEASE AND THE SCHEDULES, EXHIBITS AND RIDERS ATTACHED, IF ANY, FORM A
PART OF THIS LEASE TOGETHER WITH THE RULES AND REGULATIONS ADOPTED AND
PROMULGATED BY THE LANDLORD PURSUANT TO ARTICLE 18 [DETAILING SPECIFIC OPERATING
RULES AND REGULATIONS] HEREOF, AND SET FORTH ALL THE COVENANTS, PROMISES,
ASSURANCES, AGREEMENTS, REPRESENTATIONS, CONDITIONS, WARRANTIES, STATEMENTS, AND
UNDERSTANDING [COLLECTIVELY, "REPRESENTATIONS"] BETWEEN THE LANDLORD AND THE
TENANT CONCERNING THE PREMISES AND THERE ARE NO REPRESENTATIONS, EITHER ORAL OR
WRITTEN,, BETWEEN LANDLORD AND TENANT OTHER THAN THOSE IN THIS LEASE.

THIS LEASE SUPERSEDES AND REVOKES ALL PREVIOUS NEGOTIATIONS, ARRANGEMENTS,
LETTERS OF INTENT, OFFERS TO LEASE, LEASE PROPOSALS, BROCHURES, REPRESENTATIONS,
AND INFORMATION CONVEYED, WHETHER ORAL OR IN WRITING, BETWEEN THE PARTIES HERETO
OR THEIR RESPECTIVE REPRESENTATIVES OR ANY OTHER PERSON PURPORTING TO REPRESENT
THE LANDLORD OR THE TENANT.  THE TENANT ACKNOWLEDGES THAT IT HAS NOT BEEN
INDUCED TO ENTER INTO THIS LEASE BY ANY REPRESENTATIONS NOT SET FORTH IN THIS
LEASE, IT HAS NOT RELIED ON ANY SUCH REPRESENTATIONS, NO SUCH REPRESENTATIONS
SHALL BE USED IN THE INTERPRETATION OR CONSTRUCTION OF THIS LEASE, AND THE
LANDLORD SHALL HAVE NO LIABILITY FOR ANY CONSEQUENCES ARISING AS A RESULT OF ANY
SUCH REPRESENTATIONS.

     EXCEPT AS OTHERWISE PROVIDED HEREIN, NO SUBSEQUENT ALTERATION, AMENDMENT,
CHANGE, OR ADDITION TO THIS LEASE SHALL BE BINDING UPON THE LANDLORD OR THE
TENANT UNLESS IN WRITING AND SIGNED BY EACH OF THEM.

     TIME IS OF THE ESSENCE OF THIS LEASE AND EACH AND ALL OF ITS PROVISIONS.
SUBMISSION OF THIS INSTRUMENT OR EXAMINATION OR SIGNATURE BY TENANT DOES NOT
CONSTITUTE A RESERVATION OF OR OPTION FOR LEASE OR AN OFFER TO LEASE BY
LANDLORD, RATHER A PROPOSAL FROM TENANT TO LEASE THE PREMISES, AND THIS
INSTRUMENT IS NOT EFFECTIVE AS A LEASE OR OTHERWISE UNTIL EXECUTION AND DELIVERY
BY BOTH LANDLORD AND TENANT HEREOF AND NO OTHER PERSONS, AGENTS OR ENTITIES HAVE
THE POWER OR AUTHORITY TO BIND LANDLORD.

TENANT                              LANDLORD

THE REFERENCE PRESS, INC.           KP/MILLER REALTY GROWTH FUND II, L.P.,
                                    a Texas limited partnership


By: /s/ Patrick J. Spain            By: Miller Real Estate Services Corporation,
        Name: Patrick J. Spain          a general partner
        Title: President and CEO

                                        By: /s/ Andrew B. Qualls
                                            Name: Andrew B. Qualls
                                            Title: Vice President


DATE: March 8, 1996                 DATE: March 12, 1996

                                       14

<PAGE>

                           CORPORATE ACKNOWLEDGEMENT

STATE OF TEXAS      )(

COUNTY OF TRAVIS    )(

     BEFORE ME, the undersigned authority, in and for said County and State,
on this day personally appeared Patrick J. Spain, President and CEO of THE
REFERENCE PRESS, INC., known to me to be the person and officer whose name is
subscribed to the foregoing instrument and acknowledged to me that the same
was the act of said corporation, and that he executed the same as the act of
such corporation for the purposes and consideration therein expressed, and in
the capacity therein stated.

     GIVEN UNDER MY HAND AND SEAL OF OFFICE, this 7th day of March A.D. 1996.

                                  /s/ William A. Anderson
                                  ----------------------------------------------
                                  Notary Public in and for Said County and State

MY COMMISSION EXPIRES February 28, 1998



                           CORPORATE ACKNOWLEDGEMENT

STATE OF TEXAS           )(

COUNTY OF DALLAS         )(

     BEFORE ME, the undersigned authority, in and for said County and State,
on this day personally appeared Andrew B. Qualls, Vice President of Miller
Real Estate Services Corporation, general partner of KP/MILLER REALTY GROWTH
FUND II, L.P., a Texas limited partnership, known to me to be the person and
officer whose name is subscribed to the foregoing instrument and acknowledged
to me that the same was the act of said partnership, and that he executed the
same as the act of such partnership for the purposes and consideration
therein expressed, and in the capacity therein stated.

     GIVEN UNDER MY HAND AND SEAL OF OFFICE, this 12th day of March A.D. 1996.

                                  /s/ Teri Sequera
                                  Notary Public in and for Said County and State

MY COMMISSION EXPIRES October 16, 1997


                                       15
<PAGE>

                             RULES AND REGULATIONS

     1.   The sidewalks, halls, passages, exits, entrances, elevators and
stairways of the Buildings shall not be obstructed by any of the Tenants or
used by them for any purpose other than for ingress to and egress from their
respective premises.  The halls, passages, exits, entrances, elevators and
stairways are not for the general public, and Landlord shall in all cases
retain the right to control and prevent access thereto of all persons whose
presence in the judgement of Landlord would be prejudicial to the safety,
character, reputation and interests of the Buildings and the Tenants,
provided that nothing herein contained shall be construed to prevent such
access to persons with whom any Tenant normally deals in the ordinary course
of its business, unless such persons are engaged in illegal activities.  No
Tenant and no employee, agent or invitee of any Tenant shall go upon the roof
of the Buildings without the prior written consent of Landlord.

     2.   No sign, placard, picture, name, advertisement or notice, visible
from the exterior of any Tenant's premises shall be inscribed, painted,
affixed or otherwise displayed by any Tenant on any part of the buildings
without the prior written consent of Landlord.  Landlord will adopt and
furnish to Tenant general guidelines relating to signs inside the Buildings
on the office floors.  Tenant agrees to conform to such guidelines, but may
request approval of Landlord for modifications, which approval will not be
unreasonably withheld by Landlord. Material visible from outside of the
buildings will not be permitted.

     3.   Tenant shall not allow a fire or bankruptcy sale or any auction or
discounted sale to be held on the premises or allow the premises to be used
for the storage of merchandise held for sale to the general public, except as
provided in Section 6 of the Lease.

     4.   No Tenant shall allow the premises to be used for lodging, nor
shall cooking be done or permitted by any Tenant on the premises, except the
use by the Tenant of Underwriters' Laboratory approved microwave oven,
refrigerator, dishwasher and equipment for brewing coffee, tea, hot chocolate
and similar beverages shall be permitted, provided that such use is in
accordance with all applicable federal, state and city laws, codes,
ordinances, rules and regulations.

     5.   No Tenant shall employ any person or persons other than the janitor
of Landlord for the purpose of cleaning the premises, unless otherwise agreed
to by Landlord in writing.  Except with the written consent of Landlord, no
person or persons other than those approved by Landlord shall be permitted to
enter the Buildings for the purpose of cleaning the same.  No Tenant shall
cause any unnecessary labor by reason of such Tenant's carelessness or
indifference in the preservation of good order and cleanliness in the
premises and the Buildings. Janitor services will not be furnished on nights
when rooms are occupied after 9:30 P.M. unless, by agreement in writing,
service is extended to a later hour for specifically designated rooms.

     6.   Landlord will furnish each Tenant, free of charge, with two keys to
each door lock in the premises.  Landlord may charge Tenant for the expense
of any additional keys.  No Tenant shall have any keys made to the premises
or the Buildings.  No Tenant shall alter any lock or install a new or
additional lock or any bolt on any door of its premises without the prior
written consent of Landlord.  Tenant shall in each case furnish landlord with
a key for any such lock.  Each Tenant, upon the termination of its tenancy,
shall deliver to Landlord all keys to doors in the Buildings which shall have
been furnished to Tenant.

     7.   Landlord shall designate how all office equipment, furniture,
appliances and other large objects or property ("Equipment") shall be moved
in and/or out of the Buildings.  The persons employed to move such Equipment
in or out of the Buildings must be acceptable to Landlord.  Landlord shall
have the right to prescribe the weight, size and position of all Equipment
brought into the Buildings.  Heavy objects shall, if considered necessary by
Landlord, stand on wood strips of such thickness as is necessary to properly
distribute the weight.  Landlord will not be responsible for loss of or
damage to any such Equipment from any cause, and all damage done to the
Buildings by moving or maintaining such Equipment shall be repaired upon
demand and at the expense of Tenant.

     8.   No Tenant shall use or keep in the premises or the Buildings any
kerosene, gasoline or inflammable or combustible fluid or material other than
limited quantities thereof reasonably necessary for the operation or
maintenance of office equipment.  Without Landlord's prior written approval,
no Tenant shall use any method of heating or air conditioning other than that
supplied by Landlord.  No Tenant shall use or keep or permit to be used or
kept any foul or obnoxious gas or substance in the premises, or permit or
suffer the premises to be occupied or used in a manner offensive or
objectionable to Landlord or to other occupants of the Buildings by reason of
noise, odors, or vibrations, or interfere in any way with other Tenants or
those having business therein.

     9.   Landlord shall have the right, exercisable without notice and
without liability to any Tenant, to change the name and street address of the
Buildings.

     10.  Landlord reserves the right to exclude from the Buildings, between
the hours of 6 P.M. and 7 A.M. and at all hours on Sundays, legal holidays
and on Saturdays any person who, in Landlord's sole opinion, has no
legitimate business in the

                                       1

<PAGE>

Buildings.  Landlord shall in no case by liable for damages for any error
with regard to the admission to or exclusion from the Buildings of any
person. In the case of invasion, mob, riot, public excitement or other
circumstances rendering such action advisable in Landlord's opinion, Landlord
reserves the right to prevent access to the Buildings during the continuance
of the same by such action as Landlord may deem appropriate, including
closing doors.

     11.  The directory of the buildings will be provided for the display of
the name and location of Tenants.  Any additional name which Tenant shall
desire to place upon said directory must first be approved by Landlord in
writing, and, if so approved, a charge will be made to Tenant therefor,
except that there will be no charge to list both The Reference Press and
Hoover's.

     12.  No curtains, draperies, blinds, shutters, shades, screens or other
coverings, hangings or decorations shall be attached to, hung or placed in ,
or used in connection with any window of the Buildings without the prior
written consent of Landlord, and such items shall be installed as instructed
by Landlord.

     13.  No Tenant shall obtain for use in the premises, ice, drinking
water, food, beverage, towel or other similar services, except in accordance
with such reasonable regulations as may be promulgated by Landlord; provided,
however, Tenant may obtain snack and soda vending machines for use on the
Premises.

     14.  Each Tenant shall see that the doors of its premises are closed and
locked and that all water faucets, water apparatus and utilities are shut off
before Tenant or Tenant's employees leave the premises, so as to prevent
waste or damage, and for any default or carelessness in this regard Tenant
shall make good all injuries sustained by other Tenants or occupants of the
Buildings or Landlord.  All Tenants shall keep the doors to the Buildings'
corridors closed at all times except for ingress and egress.

     15.  The toilet rooms, toilets, urinals, wash basins and other apparatus
shall not be used for any purpose other than that for which they were
constructed, no foreign substance of any kind whatsoever shall be thrown
therein and the expense of any breakage, stoppage or damage resulting from
the violation of this rule shall be borne by the Tenant who, or whose
employees, agents or invitees, shall have caused it.  Tenant shall be
responsible for all private sanitary sewer lines up to the point they connect
with a common sanitary sewer line, whether or not such lines or point are
located within the Premises.

     16.  Except with the prior written consent of Landlord, no Tenant shall
sell, or permit the sale at retail, of newspaper, magazines, periodicals,
theater tickets or any other goods or merchandise to the general public in or
on the premises, nor shall any Tenant carry on, or permit or allow any
employee or other person to carry on, the business of stenography,
typewriting or any similar business in or from the premises for the service
or accommodation of occupants of any other portion of the Buildings, nor
shall the premises of any Tenant be used for manufacturing of any kind, or
any business or activity other than that specifically provided for in such
Tenant's lease.

     17.  No Tenant shall install any radio or television antenna,
loudspeaker, or other device on the roof or exterior walls of the Buildings,
without Landlord's prior written consent.

     18.  Hand trucks shall not be used in any space or public halls of the
Buildings, either by any Tenant or others, except those equipped with rubber
tires and side guards or such other material-handling equipment as Landlord
may approve, and shall not be placed in any elevators servicing the Building
or the Property other than designated freight elevators.  No other vehicles
of any kind shall be brought by any Tenant into the Buildings or kept in or
about the premises.  Tenant shall coordinate and control the quantity of
deliveries and delivery trucks and other vehicles so as not to interfere with
other tenant's use and enjoyment of the Building.

     19.  Tenant agrees to coordinate all moving activities of office
equipment and furniture in and out of the buildings with Landlord or
Landlord's agent, and to use the services of an insured professional moving
company.  Tenant acknowledges that any attempt to bring in or take out any
office equipment or furniture from the Buildings without prior written
approval of Landlord or Landlord's agent will be prevented by the on-site
security guard.

     20.  Each Tenant shall store all of its trash and garbage within its
premises.  No material shall be placed in the trash boxes, receptacles or
common areas if such material is of such a nature that it may not be disposed
of in the ordinary and customary manner of removing and disposing of trash or
otherwise in accordance with any ordinance governing such disposal.  All
garbage and refuse disposal shall be made only through entryways and
elevators provided for such purposes and at such times as Landlord shall
designate.

     21.  Canvassing, soliciting, distribution of handbills, or any other
written material peddling in the Buildings are prohibited, and each Tenant
shall cooperate to prevent the same.

                                       2

<PAGE>

     22.  Tenant agrees not to allow or keep any animals or pets of any kind
on the premises, except those guide dogs which are for the direct purpose of
aiding and assisting the visually impaired.

     23.  Tenant agrees to park in only those parking stalls designated as
Tenant parking.  Tenant shall hold Landlord harmless for the removal and
costs, expenses and charges related thereto when Tenant parks in space
designated as visitor, handicapped parking, red or yellow curb areas.  Tenant
shall not park or allow to be kept any vehicle on the premises, either
company or personal, which is not being used on a daily basis.

     24.  The requirements of the Tenants will be attended to only upon
application by telephone or in person at the office of Landlord.  Employees
of Landlord shall not perform any work or do anything outside of their
regular duties unless under special instructions from Landlord.

     25.  Landlord may waive any one or more of these rules and Regulations
for the benefit of any particular Tenant or Tenants, but no such waiver by
Landlord shall be construed as a waiver of such Rules and Regulations in
favor of any other Tenant or Tenants, nor prevent Landlord from thereafter
enforcing any such Rules and Regulations against any or all of the Tenants of
the Building.

     26.  These Rules and Regulations are in addition to, and shall not be
construed to in any way modify or amend, in whole or in part, the terms,
covenants, agreements and conditions of any lease of premises in the
Buildings.

     27.  Landlord reserves the right to amend or supplement these Rules and
Regulations from time to time and to adopt and promulgate additional rules
and regulations as in its judgment may from time to time be needed for the
preservation of good order therein.

                                       3

<PAGE>

                   FIRST AMENDMENT TO STANDARD OFFICE LEASE

     This FIRST AMENDMENT TO STANDARD OFFICE LEASE ("FIRST AMENDMENT") is
made as of December 29, 1997 between CMD REALTY INVESTMENT FUND II, L.P., an
Illinois limited partnership ("LANDLORD"), and HOOVERS, INC., a Delaware
corporation (formerly known as The Reference Press, Inc.) ("TENANT").

     A.  KP/Miller Realty Growth Fund II, L.P. ("ORIGINAL LANDLORD"), and
Tenant entered into the Standard Office Lease, dated March 12, 1996
("LEASE"), regarding the lease of certain space in the office building
commonly known as "LaCosta Green" located at 1033 La Posada Drive, Austin,
Travis County, Texas 78752.

     After the Lease was entered into by Original Landlord and Tenant,
Original Landlord assigned all of its rights under the Lease to Landlord.

     Landlord and Tenant desire to make certain modifications to the terms
and conditions of the Lease, all pursuant to the terms and conditions hereof.

     Landlord and Tenant agree as follows:

     DEFINITIONS.  All of the terms used in this First Amendment shall have
the same meanings as set forth in the Lease except to the extent expressly
set forth herein.

          ADDITIONAL PREMISES.  The term "Additional Premises" means those
     certain premises designated on Exhibit A attached hereto and made a part
     hereof as the "Additional Premises" located in the Building.

     (a)   ADDITIONAL PREMISES COMMENCEMENT DATE.  The term "Additional
Premises Commencement Date" means June 1, 1997.

     53.   ADDITIONAL PREMISES.  Landlord does hereby lease to Tenant and
Tenant does hereby take and rent from Landlord, as of the Additional Premises
Commencement Date, the Additional Premises in "As Is" condition (subject to
the terms of Section 6 hereof) and upon all of the terms and conditions of
this First Amendment and the Lease.  From and after the Additional Premises
Commencement Date, the term "Premises" under the Lease shall be deemed to
include the Additional Premises, and Landlord and Tenant hereby stipulate
that the Square Footage of the Premises shall consist of 16,912 square feet
of rentable area.

     54.   BASE RENT.  Commencing on the date hereof and ending on the last
day of the lease term, Tenant shall pay to Landlord in the manner described
in the Lease, rental as follows:
<TABLE>
<CAPTION>
            PERIOD                                MONTHLY RENTAL INSTALLMENT
            ------                                --------------------------
            <S>                                   <C>
            June 1, 1997 - April 30, 1998:                 $19,512.88
            May 1, 1998 - April 30, 1999:                  $20,022.80
            May 1, 1998 - April 30, 2000                   $20,277.76
            May 1, 1998 - April 30, 2001                   $20,532.71
</TABLE>
                                       4
<PAGE>

     55.   TENANT'S PROPORTIONATE SHARE.  Effective on the Additional
Premises Commencement Date, the term "Tenant's proportionate share" as used
in the Lease is hereby amended to be 23.61%.

     56.   RENTAL ADJUSTMENT.  Effective June 1, 1997, the Base Expense Rate,
as it relates to the Additional Premises only, shall equal the Operating
Expenses for the calendar year 1997.

     57.   ADDITIONAL PREMISES LEASEHOLD IMPROVEMENTS.  Landlord has
constructed certain improvements in the Additional Premises ("ADDITIONAL
PREMISES IMPROVEMENTS") for which Tenant received an improvements allowance
of $39,262, and Landlord has no further obligation to make improvements to
the Additional Premises.  Possession by Tenant of the Additional Premises and
the Additional Premises Improvements shall be conclusive evidence that each
were in satisfactory condition when Tenant took possession of them and that
Landlord has fully complied with all of its obligations with respect to any
work to be performed in the Additional Premises.

     58.   RIGHT OF FIRST REFUSAL.  Exhibit H of the Lease is amended to
delete therefrom Exhibit H-2 (depicting the space commonly known as Suite
170) and all references to Exhibit H-2.

     59.   BROKERAGE.  Tenant represents and warrants to Landlord that, no
broker, agent, commission salesperson, or any other person has represented
Tenant in the negotiations for this First Amendment, other than Office
Leasing Advisors, Inc.  Tenant agrees to indemnify and hold Landlord harmless
from all loss, cost, and damage suffered or incurred by Landlord as a result
of a breach by Tenant of the representation and warranty contained herein,
whether or not disclosed.

     60.   PAYMENTS BY TENANT.  Notwithstanding anything to the contrary in
the Lease, all rent and other payments required to be made by Tenant to
Landlord under the Lease, as amended from time to time, shall be payable to
Landlord at CMD Realty Investment Fund II, L.P., c/o The First National Bank
of Chicago, P.O. Box 73313, Chicago, Illinois 60673-7313, or at such other
address as Landlord may specify from time to time by written notice delivered
in accordance herewith.

     AMENDMENT.  This First Amendment is an amendment to the Lease, and not a
lease for the Additional Premises separate and apart from the lease of the
premises under the Lease.  Notwithstanding the foregoing, any default by
Tenant under this First Amendment shall be a default, and Landlord may
thereupon exercise any and all rights available for default, under the Lease.

     FULL FORCE AND EFFECT.  All of the terms and conditions set forth in the
Lease shall remain in full force and effect, except to the extent otherwise
expressly set forth in this First Amendment.

     CONFLICTS.  In the event that any of the provisions of the Lease
conflict with any of the terms and provisions of this First Amendment, the
terms and conditions of this First Amendment shall prevail.

                                       5

<PAGE>

     NOTICES.  The address for notice or documents delivered to Landlord set
forth in the Lease is hereby deleted, and the following is substituted in its
place:

               CMD Realty Investment Fund II, L.P.
               c/o CMD Realty Investors, Inc.
               6300 La Calma
               Suite 100
               Austin, Texas 78752
               Attention:  Property Manager

               with a copy to:

               CMD Realty Investment Fund II, L.P.
               c/o CMD Realty Investors, Inc.
               227 West Monroe Street, Suite 3900
               Chicago, Illinois 60606
               Attention:  General Counsel
               Attention:  Asset Manager

     61.   NOTICES.  The address for notice or documents delivered to Tenant
set forth in the Lease is hereby deleted, and the following is substituted in
its place:

     Hoover's Inc.
     1033 La Posada Drive, Suite 250
     La Costa Green Office Building
     Austin, Texas 78752
     Attention:  Lynn Atchison, Vice President

     with a copy to:

     Office Leasing Advisors, Inc.
     620 Brazos Street, Suite 200
     Austin, Texas 78701
     Attention:  Bill Wendlandt

     62.   TIME OF ESSENCE.  Time is of the essence of each and every term of
this First Amendment.

                                       6

<PAGE>

     LANDLORD:

          CMD REALTY INVESTMENT FUND II, L.P.,
          an Illinois limited partnership

          By:  CMD REIM II, INC.,
               an Illinois corporation, its general partner

          By:  /s/ Robert C. Gibbons
               Robert C. Gibbons
          Its: Vice President

     TENANT:

          HOOVER'S, INC.
          a Delaware corporation

          By:  /s/ Lynn Atchison
               Lynn Atchison
          Its: Vice President

                                       7

<PAGE>

                                     EXHIBIT A

                                ADDITIONAL PREMISES

                                       8

<PAGE>

                      SECOND AMENDMENT TO STANDARD OFFICE LEASE

     This SECOND AMENDMENT TO STANDARD OFFICE LEASE ("SECOND AMENDMENT") is
made as of December 29, 1997 between CMD REALTY INVESTMENT FUND II, L.P., an
Illinois limited partnership ("LANDLORD"), and HOOVERS, INC., a Delaware
corporation (formerly known as The Reference Press, Inc.) ("TENANT").

     A.   KP/Miller Realty Growth Fund II, L.P. ("ORIGINAL LANDLORD"), and
Tenant entered into the Standard Office Lease, dated March 12, 1996
("LEASE"), and as amended by that certain First Amendment to Lease dated
December 29, 1997 ("FIRST AMENDMENT"), regarding the lease of certain space
in the office building commonly known as "LaCosta Green" located at 1033 La
Posada Drive, Austin, Travis County, Texas  78752.  The Original Lease, as
amended by the First Amendment, is referred to herein as the "Lease."

     After the Lease was entered into by Original Landlord and Tenant,
Original Landlord assigned all of its rights under the Lease to Landlord.

     Landlord and Tenant desire to make certain modifications to the terms
and conditions of the Lease, all pursuant to the terms and conditions hereof.

     Landlord and Tenant agree as follows:

     1.   DEFINITIONS.  All of the terms used in this Second Amendment shall
have the same meanings as set forth in the Lease except to the extent
expressly set forth herein.

          ADDITIONAL PREMISES.  The term "Additional Premises" means those
     certain premises designated on Exhibit A attached hereto and made a part
     hereof as the "Additional Premises" located in the Building,

     (a)     ADDITIONAL PREMISES COMMENCEMENT DATE.  The term "Additional
Premises Commencement Date" means February 1, 1998, or such earlier date on
which Landlord substantially completes the Additional Premises Improvements.

     2.   ADDITIONAL PREMISES.  Landlord does hereby lease to Tenant and
Tenant does hereby take and rent from Landlord, as of the Additional Premises
Commencement Date, the Additional Premises in "As Is" condition (subject to
the terms of Section 6 hereof) and upon all of the terms and conditions of
the Lease and this Second Amendment.  From and after the Additional Premises
Commencement Date, the term "Premises" under the Lease shall be deemed to
include the Additional Premises, and Landlord and Tenant hereby stipulate
that the Square Footage of the Premises shall consist of 18,659 square feet
of rentable area.

     3.   BASE RENT.  Commencing on the date hereof and ending on the last
day of the lease term, Tenant shall pay to Landlord in the manner described
in the Lease, rental as follows:
<TABLE>
<CAPTION>
 PERIOD                                   MONTHLY RENTAL INSTALLMENT
 ------                                   --------------------------
 <S>                                   <C>
 February 1, 1998 - April 30, 1998:                 $21,259.88

                                       1

<PAGE>

 May 1, 1998 - April 30, 1999:                      $22,277.89
 May 1, 1998 - April 30, 2000                       $22,532.85
 May 1, 1998 - April 30, 2001                       $22,787.80
</TABLE>
     4.   TENANT'S PROPORTIONATE SHARE.  Effective on the Additional Premises
Commencement Date, the term "Tenant's proportionate share" as used in the
Lease is hereby amended to be 25.91%.

     5.   RENTAL ADJUSTMENT.  Effective February 1, 1998, the Base Expense
Rate, as it relates to the Additional Premises only, shall equal the
Operating Expenses for the calendar year 1997.

     6.   ADDITIONAL PREMISES LEASEHOLD IMPROVEMENTS.  Landlord has
constructed certain improvements in the Additional Premises ("ADDITIONAL
PREMISES IMPROVEMENTS") substantially in accordance with the Working Drawings
and Specifications (as hereinafter defined) and subject and according to the
terms and conditions set forth in this Second Amendment.

          ADDITIONAL PREMISES WORKING DRAWINGS AND SPECIFICATIONS.  Landlord
     shall cause to be prepared and delivered to Tenant working drawings and
     specifications for the Additional Premises Improvements ("WORKING DRAWINGS
     AND SPECIFICATIONS").  Tenant shall have the right to approve or disapprove
     the Working Drawings and Specifications by written notice to Landlord
     within 10 days after receipt thereof, which approval may not be
     unreasonably withheld.  If Tenant fails to deliver a written notice of
     approval or disapproval within such 10 day period, the Working Drawings and
     Specifications shall be deemed approved.  If Tenant delivers to Landlord
     within such 10 day period a written notice of disapproval of the Working
     Drawings and Specifications, then Landlord shall revise the Working
     Drawings and Specifications to remove the reasons for Tenant's disapproval
     within 10 days of Landlord's receipt of such disapproval notice.

          ADDITIONAL PREMISES CONSTRUCTION DOCUMENTS.  Promptly after Tenant's
     approval or deemed approval of the Working Drawings and Specifications,
     Landlord shall deliver to Tenant a copy of a written contract covering the
     construction of the Additional Premises Improvements ("CONSTRUCTION
     CONTRACT"), setting forth the total cost of completion of the Additional
     Premises Improvements in accordance with the Working Drawings and
     Specifications ("CONTRACT AMOUNT").  The Contract Amount, plus Landlord's
     construction management fee (which shall equal five percent (5%) of the
     Contract Amount) and the cost of preparing the Working Drawings and
     Specifications are collectively referred to herein as the "CONSTRUCTION
     COST."  Furthermore, Landlord agrees to contribute without charge or offset
     against the Improvements Allowable all construction materials currently
     existing in the Additional Premises including but not limited to doors,
     frames, hardware, ceiling tiles and light fixtures.

          ADDITIONAL PREMISES IMPROVEMENTS ALLOWANCE.

          ADDITIONAL PREMISES IMPROVEMENTS ALLOWANCE.  The term "IMPROVEMENTS
          ALLOWANCE" means for the purpose of this Second Amendment, an amount
          equal to the lesser of (A) the Construction Cost, and (B) the Maximum
          Improvements Allowance (as hereinafter defined).

                                       2

<PAGE>

          MAXIMUM IMPROVEMENTS ALLOWANCE.  The term "MAXIMUM IMPROVEMENTS
          ALLOWANCE" means, for the purpose of this Lease, $9,538.62.

          CONSTRUCTION COST EXCEEDING MAXIMUM IMPROVEMENTS ALLOWANCE.  If the
     Construction Cost is greater than the Maximum Improvements Allowance, then
     Tenant shall deposit with the Landlord within five (5) days after the
     determination of the Construction Cost an amount ("TENANT DEPOSIT") equal
     to the difference between (i) the Construction Cost and (ii) the Maximum
     Improvements Allowance.

     7.   OPTION TO EXPAND.  Exhibit G of the Lease is deleted in its
entirety.

     8.   RIGHT OF FIRST REFUSAL.  Exhibit H of the Lease is amended to
delete therefrom Exhibit H-1 (depicting the space commonly known as Suite
240) and all references to Exhibit H-1.

     9.   BROKERAGE.  Tenant represents and warrants to Landlord that, no
broker, agent, commission salesperson, or any other person has represented
Tenant in the negotiations for this Second Amendment, other than Office
Leasing Advisors, Inc.  Tenant agrees to indemnify and hold Landlord harmless
from all loss, cost, and damage suffered or incurred by Landlord as a result
of a breach by Tenant of the representation and warranty contained herein,
whether or not disclosed.

     AMENDMENT.  This Second Amendment is an amendment to the Lease, and not
a lease for the Additional Premises separate and apart from the lease of the
premises under the Lease.  Notwithstanding the foregoing, any default by
Tenant under this Second Amendment shall be a default, and Landlord may
thereupon exercise any and all rights available for default, under the Lease.

     FULL FORCE AND EFFECT.  All of the terms and conditions set forth in the
Lease shall remain in full force and effect, except to the extent otherwise
expressly set forth in this Second Amendment.

     CONFLICTS.  In the event that any of the provisions of the Lease
conflict with any of the terms and provisions of this Second Amendment, the
terms and conditions of this Second Amendment shall prevail.

     10.   TIME OF ESSENCE.  Time is of the essence of each and every term of
this Second Amendment.

     LANDLORD:

          CMD REALTY INVESTMENT FUND II, L.P.,
          an Illinois limited partnership

          By:  CMD REIM II, INC.,
               an Illinois corporation, its general partner

                                       3
<PAGE>

          By:  /s/ Robert C. Gibbons
               Robert C. Gibbons
          Its: Vice President

     TENANT:

          HOOVER'S, INC.
          a Delaware corporation

          By:  /s/ Lynn Atchison
               Lynn Atchison
          Its: Vice President

                                       4

<PAGE>

                                     EXHIBIT A

                                ADDITIONAL PREMISES

                                       5

<PAGE>

                       THIRD AMENDMENT TO STANDARD OFFICE LEASE

     This THIRD AMENDMENT TO STANDARD OFFICE LEASE ("THIRD AMENDMENT") is
made as of April 16, 1998 between CMD REALTY INVESTMENT FUND II, L.P., an
Illinois limited partnership ("LANDLORD"), and HOOVERS, INC., a Delaware
corporation (formerly known as The Reference Press, Inc.) ("TENANT").

     B.   KP/Miller Realty Growth Fund II, L.P. ("ORIGINAL LANDLORD"), and
Tenant entered into the Standard Office Lease, dated March 12, 1996 ("LEASE")
and as amended by that certain First Amendment to Lease dated December 29,
1997 ("FIRST AMENDMENT"), and as further amended by that certain Second
Amendment to Lease dated December 29, 1997 ("SECOND AMENDMENT"), regarding
the lease of certain space in the office building commonly known as "LaCosta
Green" located at 1033 La Posada Drive, Austin, Travis County, Texas  78752.
The Original Lease, as amended by the First Amendment and Second Amendment,
is referred to herein as the "Lease."

     After the Lease was entered into by Original Landlord and Tenant,
Original Landlord assigned all of its rights under the Lease to Landlord.

     Landlord and Tenant desire to make certain modifications to the terms
and conditions of the Lease, all pursuant to the terms and conditions hereof.

     Landlord and Tenant agree as follows:

     11.   DEFINITIONS.  All of the terms used in this Third Amendment shall
have the same meanings as set forth in the Lease except to the extent
expressly set forth herein.

          ADDITIONAL PREMISES.  The term "Additional Premises" means those
  certain premises designated on Exhibit A attached hereto and made a part
  hereof as the "Additional Premises" located in the Building,

     (a)     ADDITIONAL PREMISES COMMENCEMENT DATE.  The term "Additional
Premises Commencement Date" means May 1, 1998.

     12.   ADDITIONAL PREMISES.  Landlord does hereby lease to Tenant and
Tenant does hereby take and rent from Landlord, as of the Additional Premises
Commencement Date, the Additional Premises in "As Is" condition (subject to
the terms of Section 5 hereof) and upon all of the terms and conditions of
the Lease and this Third Amendment.  From and after the Additional Premises
Commencement Date, the term "Premises" under the Lease shall be deemed to
include the Additional Premises, and Landlord and Tenant hereby stipulate
that the Square Footage of the Premises shall consist of 21,393 square feet
of rentable area.

     13.   BASE RENT.  Commencing on the date hereof and ending on the last
day of the lease term, Tenant shall pay to Landlord in the manner described
in the Lease, rental as follows:

                                       1
<PAGE>

<TABLE>
<CAPTION>
                                           ADDITIONAL PREMISES BASE
 PERIOD                                   MONTHLY RENTAL INSTALLMENT
 ------                                   --------------------------
 <S>                                      <C>
 May 1, 1998 - April 30, 2001                      $4,101.00
</TABLE>
     14.   TENANT'S PROPORTIONATE SHARE.  Effective on the Additional
Premises Commencement Date, the term "Tenant's proportionate share" as used
in the Lease is hereby amended to be 29.50%.

     15.   ADDITIONAL PREMISES LEASEHOLD IMPROVEMENTS.  Landlord will make or
construct certain improvements in the Additional Premises ("ADDITIONAL
PREMISES IMPROVEMENTS") substantially in accordance with the Working Drawings
and Specifications (as hereinafter defined) and subject and according to the
terms and conditions set forth in this Third Amendment.

          ADDITIONAL PREMISES WORKING DRAWINGS AND SPECIFICATIONS.  Landlord
     shall cause to be prepared and delivered to Tenant working drawings and
     specifications for the Additional Premises Improvements ("WORKING DRAWINGS
     AND SPECIFICATIONS").  Tenant shall have the right to approve or disapprove
     the Working Drawings and Specifications by written notice to Landlord
     within 10 days after receipt thereof, which approval may not be
     unreasonably withheld.  If Tenant fails to deliver a written notice of
     approval or disapproval within such 10 day period, the Working Drawings and
     Specifications shall be deemed approved.  If Tenant delivers to Landlord
     within such 10 day period a written notice of disapproval of the Working
     Drawings and Specifications, then Landlord shall revise the Working
     Drawings and Specifications to remove the reasons for Tenant's disapproval
     within 10 days of Landlord's receipt of such disapproval notice.

          ADDITIONAL PREMISES CONSTRUCTION DOCUMENTS.  Promptly after Tenant's
     approval or deemed approval of the Working Drawings and Specifications,
     Landlord shall deliver to Tenant a copy of a written contract covering the
     construction of the Additional Premises Improvements ("CONSTRUCTION
     CONTRACT"), setting forth the total cost of completion of the Additional
     Premises Improvements in accordance with the Working Drawings and
     Specifications ("CONTRACT AMOUNT").  The Contract Amount, plus Landlord's
     construction management fee (which shall equal five percent (5%) of the
     Contract Amount) and the cost of preparing the Working Drawings and
     Specifications are collectively referred to herein as the "CONSTRUCTION
     COST."  Furthermore, Landlord agrees to contribute without charge or offset
     against the Improvements Allowable all construction materials currently
     existing in the Additional Premises including but not limited to doors,
     frames, hardware, ceiling tiles and light fixtures.

          ADDITIONAL PREMISES IMPROVEMENTS ALLOWANCE.

          ADDITIONAL PREMISES IMPROVEMENTS ALLOWANCE.  The term "IMPROVEMENTS
          ALLOWANCE" means for the purpose of this Third Amendment, an amount
          equal to the lesser of (A) the Construction Cost, and (B) the Maximum
          Improvements Allowance (as hereinafter defined).

                                       2

<PAGE>

          MAXIMUM IMPROVEMENTS ALLOWANCE.  The term "MAXIMUM IMPROVEMENTS
          ALLOWANCE" means, for the purpose of this Lease, $13,123.20.

          CONSTRUCTION COST EXCEEDING MAXIMUM IMPROVEMENTS ALLOWANCE.  If the
     Construction Cost is greater than the Maximum Improvements Allowance, then
     Tenant shall deposit with the Landlord within five (5) days after the
     determination of the Construction Cost an amount ("TENANT DEPOSIT") equal
     to the difference between (i) the Construction Cost and (ii) the Maximum
     Improvements Allowance.

     16.   BROKERAGE.  Tenant represents and warrants to Landlord that, no
broker, agent, commission salesperson, or any other person has represented
Tenant in the negotiations for this Third Amendment, other than Office
Leasing Advisors, Inc.  Tenant agrees to indemnify and hold Landlord harmless
from all loss, cost, and damage suffered or incurred by Landlord as a result
of a breach by Tenant of the representation and warranty contained herein,
whether or not disclosed.

     AMENDMENT.  This Third Amendment is an amendment to the Lease, and not a
lease for the Additional Premises separate and apart from the lease of the
premises under the Lease.  Notwithstanding the foregoing, any default by
Tenant under this Third Amendment shall be a default, and Landlord may
thereupon exercise any and all rights available for default, under the Lease.

     FULL FORCE AND EFFECT.  All of the terms and conditions set forth in the
Lease shall remain in full force and effect, except to the extent otherwise
expressly set forth in this Third Amendment.

     CONFLICTS.  In the event that any of the provisions of the Lease
conflict with any of the terms and provisions of this Third Amendment, the
terms and conditions of this Third Amendment shall prevail.

     17.   TIME OF ESSENCE.  Time is of the essence of each and every term of
this Third Amendment.

     LANDLORD:

          CMD REALTY INVESTMENT FUND II, L.P.,
          an Illinois limited partnership

          By:  CMD REIM II, INC.,
               an Illinois corporation, its general partner

          By:  /s/ Robert C. Gibbons
               Robert C. Gibbons
          Its: Vice President

                                       3
<PAGE>

     TENANT:

          HOOVER'S, INC.
          a Delaware corporation

          By:  /s/ Lynn Atchison
               Lynn Atchison
          Its: Vice President

                                       4
<PAGE>

                                     EXHIBIT A

                                ADDITIONAL PREMISES

                                       5
<PAGE>

                      FOURTH AMENDMENT TO STANDARD OFFICE LEASE

     This FOURTH AMENDMENT TO STANDARD OFFICE LEASE ("FOURTH AMENDMENT") is
made as of April 17, 1998 between CMD REALTY INVESTMENT FUND II, L.P., an
Illinois limited partnership ("LANDLORD"), and HOOVERS, INC., a Delaware
corporation (formerly known as The Reference Press, Inc.) ("TENANT").

     C.   KP/Miller Realty Growth Fund II, L.P. ("ORIGINAL LANDLORD"), and
Tenant entered into the Standard Office Lease, dated March 12, 1996 ("LEASE")
and as amended by that certain First Amendment to Lease dated December 29,
1997 ("FIRST AMENDMENT"), and as further amended by that certain Second
Amendment to Lease dated December 29, 1997 ("SECOND AMENDMENT") and as
further amended by that certain Third Amendment to Lease dated April 16, 1998
("THIRD AMENDMENT"), regarding the lease of certain space in the office
building commonly known as "LaCosta Green" located at 1033 La Posada Drive,
Austin, Travis County, Texas 78752.  The Original Lease, as amended by the
First Amendment and Second Amendment, is referred to herein as the "Lease."

     After the Lease was entered into by Original Landlord and Tenant,
Original Landlord assigned all of its rights under the Lease to Landlord.

     Landlord and Tenant desire to make certain modifications to the terms
and conditions of the Lease, all pursuant to the terms and conditions hereof.

     Landlord and Tenant agree as follows:

     18.   DEFINITIONS.  All of the terms used in this Fourth Amendment shall
have the same meanings as set forth in the Lease except to the extent
expressly set forth herein.

          ADDITIONAL PREMISES.  The term "Additional Premises" means those
     certain premises designated on Exhibit A attached hereto and made a part
     hereof as the "Additional Premises" located in the Building,

     (a)     ADDITIONAL PREMISES COMMENCEMENT DATE.  The term "Additional
Premises Commencement Date" means June 1, 1998.

     19.   ADDITIONAL PREMISES.  Landlord does hereby lease to Tenant and
Tenant does hereby take and rent from Landlord, as of the Additional Premises
Commencement Date, the Additional Premises in "As Is" condition (subject to
the terms of Section 5 hereof) and upon all of the terms and conditions of
the Lease and this Fourth Amendment.  From and after the Additional Premises
Commencement Date, the term "Premises" under the Lease shall be deemed to
include the Additional Premises, and Landlord and Tenant hereby stipulate
that the Square Footage of the Premises shall consist of 23,058 square feet
of rentable area.

     20.   BASE RENT.  Commencing on the date hereof and ending on the last
day of the lease term, Tenant shall pay to Landlord in the manner described
in the Lease, rental as follows:
<TABLE>
<CAPTION>
                                           ADDITIONAL PREMISES BASE
 PERIOD                                   MONTHLY RENTAL INSTALLMENT
 ------                                   --------------------------
 <S>                                      <C>
 June 1, 1998 - April 30, 2001                     $2,497.50
</TABLE>
     21.   TENANT'S PROPORTIONATE SHARE.  Effective on the Additional
Premises Commencement Date, the term "Tenant's proportionate share" as used
in the Lease is hereby amended to be 31.69%.

     22.   ADDITIONAL PREMISES LEASEHOLD IMPROVEMENTS.  Landlord will make or
construct certain improvements in the Additional Premises ("ADDITIONAL
PREMISES IMPROVEMENTS") substantially in accordance with the Working Drawings
and Specifications (as hereinafter defined) and subject and according to the
terms and conditions set forth in this Fourth Amendment.

                                       6

<PAGE>

          ADDITIONAL PREMISES WORKING DRAWINGS AND SPECIFICATIONS.  Landlord
     shall cause to be prepared and delivered to Tenant working drawings and
     specifications for the Additional Premises Improvements ("WORKING DRAWINGS
     AND SPECIFICATIONS").  Tenant shall have the right to approve or disapprove
     the Working Drawings and Specifications by written notice to Landlord
     within 10 days after receipt thereof, which approval may not be
     unreasonably withheld.  If Tenant fails to deliver a written notice of
     approval or disapproval within such 10 day period, the Working Drawings and
     Specifications shall be deemed approved.  If Tenant delivers to Landlord
     within such 10 day period a written notice of disapproval of the Working
     Drawings and Specifications, then Landlord shall revise the Working
     Drawings and Specifications to remove the reasons for Tenant's disapproval
     within 10 days of Landlord's receipt of such disapproval notice.

          ADDITIONAL PREMISES CONSTRUCTION DOCUMENTS.  Promptly after Tenant's
     approval or deemed approval of the Working Drawings and Specifications,
     Landlord shall deliver to Tenant a copy of a written contract covering the
     construction of the Additional Premises Improvements ("CONSTRUCTION
     CONTRACT"), setting forth the total cost of completion of the Additional
     Premises Improvements in accordance with the Working Drawings and
     Specifications ("CONTRACT AMOUNT").  The Contract Amount, plus Landlord's
     construction management fee (which shall equal five percent (5%) of the
     Contract Amount) and the cost of preparing the Working Drawings and
     Specifications are collectively referred to herein as the "CONSTRUCTION
     COST."  Furthermore, Landlord agrees to contribute without charge or offset
     against the Improvements Allowable all construction materials currently
     existing in the Additional Premises including but not limited to doors,
     frames, hardware, ceiling tiles and light fixtures.

          ADDITIONAL PREMISES IMPROVEMENTS ALLOWANCE.

          ADDITIONAL PREMISES IMPROVEMENTS ALLOWANCE.  The term "IMPROVEMENTS
          ALLOWANCE" means for the purpose of this Fourth Amendment, an amount
          equal to the lesser of (A) the Construction Cost, and (B) the Maximum
          Improvements Allowance (as hereinafter defined).

          MAXIMUM IMPROVEMENTS ALLOWANCE.  The term "MAXIMUM IMPROVEMENTS
          ALLOWANCE" means, for the purpose of this Lease, $7,775.55.

          CONSTRUCTION COST EXCEEDING MAXIMUM IMPROVEMENTS ALLOWANCE.  If the
     Construction Cost is greater than the Maximum Improvements Allowance, then
     Tenant shall deposit with the Landlord within five (5) days after the
     determination of the Construction Cost an amount ("TENANT DEPOSIT") equal
     to the difference between (i) the Construction Cost and (ii) the Maximum
     Improvements Allowance.

     23.   BROKERAGE.  Tenant represents and warrants to Landlord that, no
broker, agent, commission salesperson, or any other person has represented
Tenant in the negotiations for this Fourth Amendment, other than Office
Leasing Advisors, Inc.  Tenant agrees to indemnify and hold Landlord harmless
from all loss, cost, and damage suffered or incurred by Landlord as a result
of a breach by Tenant of the representation and warranty contained herein,
whether or not disclosed.

     AMENDMENT.  This Fourth Amendment is an amendment to the Lease, and not
a lease for the Additional Premises separate and apart from the lease of the
premises under the Lease.  Notwithstanding the foregoing, any default by
Tenant under this Fourth Amendment shall be a default, and Landlord may
thereupon exercise any and all rights available for default, under the Lease.

     FULL FORCE AND EFFECT.  All of the terms and conditions set forth in the
Lease shall remain in full force and effect, except to the extent otherwise
expressly set forth in this Fourth Amendment.

     CONFLICTS.  In the event that any of the provisions of the Lease
conflict with any of the terms and provisions of this Fourth Amendment, the
terms and conditions of this Fourth Amendment shall prevail.

                                       7

<PAGE>

     24.   TIME OF ESSENCE.  Time is of the essence of each and every term of
this Fourth Amendment.

     LANDLORD:

          CMD REALTY INVESTMENT FUND II, L.P.,
          an Illinois limited partnership

          By:  CMD REIM II, INC.,
               an Illinois corporation, its general partner

          By:  /s/ Robert C. Gibbons
               Robert C. Gibbons
          Its: Vice President

     TENANT:

          HOOVER'S, INC.
          a Delaware corporation

          By:  /s/ Lynn Atchison
               Lynn Atchison
          Its: Vice President

                                       8
<PAGE>

                                     EXHIBIT A

                                ADDITIONAL PREMISES

                                       9
<PAGE>

                   FIFTH AMENDMENT TO STANDARD OFFICE LEASE

     This FIFTH AMENDMENT TO STANDARD OFFICE LEASE ("FIFTH AMENDMENT") is
made as of June 15, 1999, between CMD REALTY INVESTMENT FUND II, L.P., an
Illinois limited partnership ("Landlord"), and HOOVER'S, INC., a Delaware
corporation (formerly known as The Reference Press, Inc.) ("Tenant").

     A.   KP/Miller Realty Growth Fund II, L.P. ("ORIGINAL LANDLORD"), and
Tenant entered into the Standard Office Lease, dated March 12, 1996
("ORIGINAL LEASE") and as amended by that certain First Amendment to Lease
dated December 29, 1997 ("FIRST AMENDMENT") and as further amended by that
certain Second Amendment to Lease dated December 29, 1997 ("SECOND
AMENDMENT") and as further amended by that certain Third Amendment to Lease
dated April 16, 1998 ("THIRD AMENDMENT"), and as further amended by that
certain Fourth Amendment to Standard Office Lease dated April 17, 1998
("FOURTH AMENDMENT") regarding the lease of certain space in the office
building commonly known as "La Costa Green" located at 1033 La Posada Drive,
Austin, Travis County, Texas 78752.  The Original Lease, as amended by the
First Amendment, Second Amendment, Third Amendment and Fourth Amendment, is
referred to herein as the "Lease".

     B.   After the Lease was entered into by Original Landlord and Tenant,
Original Landlord assigned all of its rights under the Lease to Landlord.

     C.   Landlord and Tenant desire to make certain modifications to the
terms and conditions of the Lease, all pursuant to the terms and conditions
hereof.

     Landlord and Tenant agree as follows:

     1.   DEFINITIONS.  All of the terms used in this Fifth Amendment shall
have the same meanings as set forth in the Lease except to the extent
expressly set forth herein.

          (a)  Additional Premises.  The term "Additional Premises" means the
     space currently known as Suites 150 and 160, the approximate location of
     which is shown on EXHIBIT A attached hereto and made a part hereof as
     the "Additional Premises" containing approximately 1,387 square feet
     and located in the Building.

          (b)  Additional Premises Commencement Date.  The term "Additional
Premises Commencement Date" means August 1, 1999.

     2.   ADDITIONAL PREMISES.  Landlord does hereby lease to Tenant and
Tenant does hereby take and rent from Landlord, as of the Additional Premises
Commencement Date, the Additional Premises in "As Is" condition and upon
all of the terms and conditions currently and hereafter in effect under the
Lease and this Fifth Amendment.  From and after the Additional Premises
Commencement Date, the term "Premises" under the Lease shall be deemed to
include the Additional Premises, and Landlord and Tenant hereby stipulate
that the Square Footage of the Premises shall be deemed to consist of 24,445
square feet of rentable area.

     3.   BASE RENT.  Commencing on the date hereof and ending on the last
day of the lease term, Tenant shall pay to Landlord in the manner described
in the Lease, as follows:

                                                   ADDITIONAL PREMISES BASE
          PERIOD                                   MONTHLY RENTAL INSTALLMENT
          ------                                   --------------------------
          August 1, 1999 - April 30, 2001                 $2,080.50



                                       1
<PAGE>

      4.   TENANT'S PROPORTIONATE SHARE. Effective on the Additional Premises
Commencement Date, the term "Tenant's proportionate share" as used in the
Lease shall be 1.8222% with respect to the Additional Premises, based on the
rentable area of the Property of 76,115 square feet. Tenant's share of the
existing Premises shall remain 31.69%. The Base Expense Rate, as it relates
to the Additional Premises only, shall equal the Operating Expenses for
calendar year 1999.

      5.   [INTENTIONALLY OMITTED]

      6.   BROKERAGE. Tenant represents and warrants to Landlord that, no
broker, agent commission salesperson, or any other person has represented
Tenant in the negotiations for this Fifth Amendment. Tenant agrees to
indemnify and hold Landlord harmless from all loss, cost, and damage suffered
or incurred by Landlord as a result of a breach by Tenant of the
representation and warranty contained herein, whether or not disclosed.

      7.   AMENDMENT. This Fifth Amendment is an amendment to the Lease, and
not a lease for the Additional Premises separate and apart from the lease of
the premises under the Lease. Notwithstanding the foregoing, any default by
Tenant under this Fifth Amendment shall be a default, and Landlord may
thereupon exercise any and all rights available for default, under the Lease.

      8.   FULL FORCE AND EFFECT. All of the terms and conditions set forth
in the Lease shall remain in full force and effect, except to the extent
otherwise expressly set forth in this Fifth Amendment.

      9.   CONFLICTS. In the event that any of the provisions of the Lease
conflict with any of the terms and provisions of this Fifth Amendment, the
terms and conditions of this Fifth Amendment shall prevail.

      10.  TIME OF ESSENCE. Time is of the essence of each and every term of
this Fifth Amendment.

                  LANDLORD:

                       CMD REALTY INVESTMENT FUND II, L.P.,
                       an Illinois limited partnership
                       By:  CMD/Fund II GP Investments, L.P.,
                            an Illinois limited partnership, its general partner
                            By:  CMD REIM II, Inc., an Illinois corporation,
                                 Its general partner

                            By: /s/ Robert C. Gibbons
                                ------------------------------------------------
                            Name: Robert C. Gibbons, Vice President

                  TENANT

                       HOOVER'S, INC.
                       a Delaware corporation

                       By: /s/ Lynn Atchison
                           -----------------------------------------------------
                           Lynn Atchison, Vice President

                                      2

<PAGE>

                                   HOOVER'S, INC.
                              1999 STOCK INCENTIVE PLAN

Ex.10.7

                                    ARTICLE ONE

                                 GENERAL PROVISIONS

     I.   PURPOSE OF THE PLAN

          This 1999 Stock Incentive Plan is intended to promote the interests
of Hoover's, Inc., a Delaware corporation, by providing eligible persons with
the opportunity to acquire a proprietary interest, or otherwise increase
their proprietary interest, in the Corporation as an incentive for them to
remain in the service of the Corporation.

          Capitalized terms shall have the meanings assigned to such terms in
the attached Appendix.

     II.  STRUCTURE OF THE PLAN

          A.   The Plan shall be divided into five separate equity programs:

               (i)   the Discretionary Option Grant Program under which
     eligible persons may, at the discretion of the Plan Administrator, be
     granted options to purchase shares of Common Stock,

               (ii)  the Salary Investment Option Grant Program under
     which eligible employees may elect to have a portion of their base
     salary invested each year in special options,

               (iii) the Stock Issuance Program under which eligible
     persons may, at the discretion of the Plan Administrator, be issued
     shares of Common Stock directly, either through the immediate purchase
     of such shares or as a bonus for services rendered the Corporation (or
     any Parent or Subsidiary),

               (iv)  the Automatic Option Grant Program under which
     eligible non-employee Board members shall automatically receive
     options at periodic intervals to purchase shares of Common Stock; and

               (v)   the Director Fee Option Grant Program under which
     non-employee Board members may elect to have all or any portion of
     their annual retainer fee otherwise payable in cash applied to a
     special option grant.

          B.   The provisions of Articles One and Seven shall apply to all
equity programs under the Plan and shall govern the interests of all persons
under the Plan.



     III. ADMINISTRATION OF THE PLAN

         A.    The following provisions shall govern the administration of the
Plan:

               (i)   The Board shall have the authority to administer the
     Discretionary Option Grant and Stock Issuance Programs with respect to
     Section 16 Insiders but may delegate such authority in whole or in
     part to the Primary Committee.



<PAGE>

               (ii)  Administration of the Discretionary Option Grant and
     Stock Issuance Programs with respect to all other persons eligible to
     participate in those programs may, at the Board's discretion, be
     vested in the Primary Committee or a Secondary Committee, or the Board
     may retain the power to administer those programs with respect to all
     such persons.

               (iii)     The Primary Committee shall have the sole and
     exclusive authority to determine which Section 16 Insiders and other
     highly compensated Employees shall be eligible for participation in
     the Salary Investment Option Grant Program for one or more calendar
     years.  However, all option grants under the Salary Investment Option
     Grant Program shall be made in accordance with the express terms of
     that program, and the Primary Committee shall not exercise any
     discretionary functions with respect to the option grants made under
     that program.

               (iv)      Administration of the Automatic Option Grant and
     Director Fee Option Grant Programs shall be self-executing in
     accordance with the terms of those programs.

         B.    Each Plan Administrator shall, within the scope of its
administrative jurisdiction under the Plan, have full power and authority
subject to the provisions of the Plan:

               (i)       to establish such rules as it may deem appropriate
     for proper administration of the Plan, to make all factual
     determinations, to construe and interpret the provisions of the Plan
     and the awards thereunder and to resolve any and all ambiguities
     thereunder;

               (ii)      to determine, with respect to awards made under
     the Discretionary Option Grant and Stock Issuance Programs, which
     eligible persons are to receive such awards, the time or times when
     such awards are to be made, the number of shares to be covered by each
     such award, the vesting schedule (if any) applicable to the award, the
     status of a granted option as either an Incentive Option or a Non-
     Statutory Option and the maximum term for which the option is to
     remain outstanding;

               (iii)     to amend, modify or cancel any outstanding award
     with the consent of the holder or accelerate the vesting of such
     award; and

               (iv)      to take such other discretionary actions as
     permitted pursuant to the terms of the applicable program.

Decisions of each Plan Administrator within the scope of its administrative
functions under the Plan shall be final and binding on all parties.

         C.    Members of the Primary Committee or any Secondary Committee shall
serve for such period of time as the Board may determine and may be removed by
the Board at any time.  The Board may also at any time terminate the functions
of any Secondary Committee and reassume all powers and authority previously
delegated to such committee.

         D.    Service on the Primary Committee or the Secondary Committee
shall constitute service as a Board member, and members of each such
committee shall accordingly be entitled to full indemnification and
reimbursement as Board members for their service on such committee.  No
member of the Primary Committee or the Secondary Committee shall be liable
for any act or omission made in good faith with respect to the Plan or any
options or stock issuances under the Plan.

     IV.  ELIGIBILITY

          A.   The persons eligible to participate in the Discretionary Option
Grant and Stock Issuance Programs are as follows:

                     (i) Employees,

                     (ii)     non-employee members of the Board or the
     board of directors of any Parent or Subsidiary, and


                                      2
<PAGE>

                     (iii)    consultants and other independent advisors
     who provide services to the Corporation (or any Parent or Subsidiary).

          B.   Only Employees who are Section 16 Insiders or other highly
compensated individuals shall be eligible to participate in the Salary
Investment Option Grant Program.

          C.   Only non-employee Board members shall be eligible to
participate in the Automatic Option Grant and Director Fee Option Grant
Programs.

     V.   STOCK SUBJECT TO THE PLAN

          A.   The stock issuable under the Plan shall be shares of
authorized but unissued or reacquired Common Stock, including shares
repurchased by the Corporation on the open market.  The maximum number of
shares of Common Stock initially reserved for issuance over the term of the
Plan shall not exceed Three Million, Nine Hundred Seventy-Two, Eight Hundred
Sixty (3,972,860) shares.  Such authorized share reserve consists of (i) the
number of shares which remain available for issuance, as of the Plan
Effective Date, under the Predecessor Plans, including the shares subject to
the outstanding options to be incorporated into the Plan and the additional
shares which would otherwise be available for future grant, plus (ii) an
increase of One Million, Forty-Five Thousand (1,045,000) shares authorized by
the Board subject to stockholder approval prior to the Section 12
Registration Date.

          B.   The number of shares of Common Stock available for issuance
under the Plan shall automatically increase on the first trading day of each
calendar year during the term of the Plan, beginning with the 2000 calendar
year, by an amount equal to two percent (2%) of the shares of Common Stock
outstanding on the last trading day of the immediately preceding calendar
year, but in no event shall any such annual increase exceed Five Hundred
Thousand (500,000) shares.

          C.   No one person participating in the Plan may receive options,
separately exercisable stock appreciation rights and direct stock issuances
for more than Five Hundred Thousand (500,000) shares of Common Stock in the
aggregate per calendar year, beginning with the 1999 calendar year.

          D.   Shares of Common Stock subject to outstanding options
(including options incorporated into this Plan from the Predecessor Plans)
shall be available for subsequent issuance under the Plan to the extent those
options expire, terminate or are cancelled for any reason prior to exercise
in full. Unvested shares issued under the Plan and subsequently repurchased
by the Corporation, at the original exercise or issue price paid per share,
pursuant to the Corporation's repurchase rights under the Plan shall be added
back to the number of shares of Common Stock reserved for issuance under the
Plan and shall accordingly be available for reissuance through one or more
subsequent options or direct stock issuances under the Plan.  However, should
the exercise price of an option under the Plan be paid with shares of Common
Stock or should shares of Common Stock otherwise issuable under the Plan be
withheld by the Corporation in satisfaction of the withholding taxes incurred
in connection with the exercise of an option or the vesting of a stock
issuance under the Plan, then the number of shares of Common Stock available
for issuance under the Plan shall be reduced by the gross number of shares
for which the option is exercised or which vest under the stock issuance, and
not by the net number of shares of Common Stock issued to the holder of such
option or stock issuance.  Shares of Common Stock underlying one or more
stock appreciation rights exercised under the Plan shall NOT be available for
subsequent issuance.

          E.   If any change is made to the Common Stock by reason of any
stock split, stock dividend, recapitalization, combination of shares,
exchange of shares or other change affecting the outstanding Common Stock as
a class without the Corporation's receipt of consideration, appropriate
adjustments shall be made to (i) the maximum number and/or class of
securities issuable under the Plan, (ii) the number and/or class of
securities by which the share reserve is to increase each calendar year
pursuant to the automatic share increase provisions of the Plan, (iii) the
number and/or class of securities for which any one person may be granted
options, separately exercisable stock appreciation rights and direct stock
issuances under the Plan per calendar year, (iv) the number and/or class of
securities for which grants are subsequently to be made under the Automatic
Option Grant Program to new and continuing non-employee Board members, (v)
the number and/or class of securities and the exercise price per share in
effect under each outstanding option under the Plan and (vi) the number
and/or class of securities and price per share in effect under each
outstanding option incorporated into this Plan from the Predecessor Plans.
Such adjustments to the outstanding options are to be effected in a manner
which shall preclude the enlargement or dilution of rights and benefits under
such options. The adjustments determined by the Plan Administrator shall be
final, binding and conclusive.


                                      3
<PAGE>

                                 ARTICLE TWO

                       DISCRETIONARY OPTION GRANT PROGRAM

     I.   OPTION TERMS

          Each option shall be evidenced by one or more documents in the form
approved by the Plan Administrator; PROVIDED, however, that each such
document shall comply with the terms specified below.  Each document
evidencing an Incentive Option shall, in addition, be subject to the
provisions of the Plan applicable to such options.

          A.   EXERCISE PRICE.

               1.    The exercise price per share shall be fixed by the Plan
Administrator at the time of the option grant.

               2.    The exercise price shall become immediately due upon
exercise of the option and shall, subject to the provisions of Section II of
Article Seven and the documents evidencing the option, be payable in cash or
check made payable to the Corporation.  Should the Common Stock be registered
under Section 12 of the 1934 Act at the time the option is exercised, then
the exercise price may also be paid as follows:

                     (i) shares of Common Stock held for the requisite
     period necessary to avoid a charge to the Corporation's earnings for
     financial reporting purposes and valued at Fair Market Value on the
     Exercise Date, or

                     (ii)     to the extent the option is exercised for
     vested shares, through a special sale and remittance procedure
     pursuant to which the Optionee shall concurrently provide irrevocable
     instructions to (a) a Corporation-approved brokerage firm to effect
     the immediate sale of the purchased shares and remit to the
     Corporation, out of the sale proceeds available on the settlement
     date, sufficient funds to cover the aggregate exercise price payable
     for the purchased shares plus all applicable Federal, state and local
     income and employment taxes required to be withheld by the Corporation
     by reason of such exercise and (b) the Corporation to deliver the
     certificates for the purchased shares directly to such brokerage firm
     in order to complete the sale.

          Except to the extent such sale and remittance procedure is
utilized, payment of the exercise price for the purchased shares must be made
on the Exercise Date.

          B.   EXERCISE AND TERM OF OPTIONS.  Each option shall be
exercisable at such time or times, during such period and for such number of
shares as shall be determined by the Plan Administrator and set forth in the
documents evidencing the option.  However, no option shall have a term in
excess of ten (10) years measured from the option grant date.



                                      4
<PAGE>

          C.   Cessation of Service.

               1.    The following provisions shall govern the exercise of
any options outstanding at the time of the Optionee's cessation of Service or
death:

                     (i) Any option outstanding at the time of the
     Optionee's cessation of Service for any reason shall remain
     exercisable for such period of time thereafter as shall be determined
     by the Plan Administrator and set forth in the documents evidencing
     the option, but no such option shall be exercisable after the
     expiration of the option term.

                     (ii)     Any option exercisable in whole or in part by
     the Optionee at the time of death may be subsequently exercised by his
     or her Beneficiary.

                     (iii)    During the applicable post-Service exercise
     period, the option may not be exercised in the aggregate for more than
     the number of vested shares for which the option is exercisable on the
     date of the Optionee's cessation of Service.  Upon the expiration of
     the applicable exercise period or (if earlier) upon the expiration of
     the option term, the option shall terminate and cease to be
     outstanding for any vested shares for which the option has not been
     exercised.  However, the option shall, immediately upon the Optionee's
     cessation of Service, terminate and cease to be outstanding to the
     extent the option is not otherwise at that time exercisable for vested
     shares.

                     (iv)     Should the Optionee's Service be terminated
     for Misconduct or should the Optionee engage in Misconduct while his
     or her options are outstanding, then all such options shall terminate
     immediately and cease to be outstanding.

               2.    The Plan Administrator shall have complete discretion,
exercisable either at the time an option is granted or at any time while the
option remains outstanding:

                     (i) to extend the period of time for which the
     option is to remain exercisable following the Optionee's cessation of
     Service to such period of time as the Plan Administrator shall deem
     appropriate, but in no event beyond the expiration of the option term,
     and/or

                     (ii)     to permit the option to be exercised, during
     the applicable post-Service exercise period, for one or more
     additional installments in which the Optionee would have vested had
     the Optionee continued in Service.

          D.   STOCKHOLDER RIGHTS.  The holder of an option shall have no
stockholder rights with respect to the shares subject to the option until
such person shall have exercised the option, paid the exercise price and
become a holder of record of the purchased shares.

          E.   REPURCHASE RIGHTS.  The Plan Administrator shall have the
discretion to grant options which are exercisable for unvested shares of
Common Stock.  Should the Optionee cease Service while holding such unvested
shares, the Corporation shall have the right to repurchase, at the exercise
price paid per share, any or all of those unvested shares.  The terms upon
which such repurchase right shall be exercisable (including the period and
procedure for exercise and the appropriate vesting schedule for the purchased
shares) shall be established by the Plan Administrator and set forth in the
document evidencing such repurchase right.

          F.   LIMITED TRANSFERABILITY OF OPTIONS.  During the lifetime of
the Optionee, Incentive Options shall be exercisable only by the Optionee and
shall not be assignable or transferable other than to a Beneficiary following
the Optionee's death.  Non-Statutory Options shall be subject to the same
restrictions, except that a Non-Statutory Option may, to the extent permitted
by the Plan Administrator, be assigned in whole or in part during the
Optionee's lifetime (i) as a gift to one or more members of the Optionee's
immediate family, to a trust in which Optionee and/or one or more such family
members hold more than fifty percent (50%) of the beneficial interest or to
an entity in which more than fifty percent (50%) of the voting interests are
owned by one or more such family members or (ii) pursuant to a domestic
relations order.  The terms applicable to the assigned portion shall be


                                      5
<PAGE>

the same as those in effect for the option immediately prior to such
assignment and shall be set forth in such documents issued to the assignee as
the Plan Administrator may deem appropriate.

     II.  INCENTIVE OPTIONS

          The terms specified below shall be applicable to all Incentive
Options.  Except as modified by the provisions of this Section II, all the
provisions of Articles One, Two and Six shall be applicable to Incentive
Options.  Options which are specifically designated as Non-Statutory Options
when issued under the Plan shall NOT be subject to the terms of this Section
II.

          A.   ELIGIBILITY.  Incentive Options may only be granted to
Employees.

          B.   EXERCISE PRICE.  The exercise price per share shall not be
less than one hundred percent (100%) of the Fair Market Value per share of
Common Stock on the option grant date.

          C.   DOLLAR LIMITATION.  The aggregate Fair Market Value of the
shares of Common Stock (determined as of the respective date or dates of
grant) for which one or more options granted to any Employee under the Plan
(or any other option plan of the Corporation or any Parent or Subsidiary) may
for the first time become exercisable as Incentive Options during any one
calendar year shall not exceed the sum of One Hundred Thousand Dollars
($100,000).  To the extent the Employee holds two (2) or more such options
which become exercisable for the first time in the same calendar year, the
foregoing limitation on the exercisability of such options as Incentive
Options shall be applied on the basis of the order in which such options are
granted.

          D.   10% STOCKHOLDER.  If any Employee to whom an Incentive Option
is granted is a 10% Stockholder, then the exercise price per share shall not
be less than one hundred ten percent (110%) of the Fair Market Value per
share of Common Stock on the option grant date, and the option term shall not
exceed five (5) years measured from the option grant date.


                                      6
<PAGE>

     III. CHANGE IN CONTROL/HOSTILE TAKE-OVER

          A.   Each option outstanding at the time of a Change in Control but
not otherwise fully-vested shall automatically accelerate so that each such
option shall, immediately prior to the effective date of the Change in
Control, become exercisable for all of the shares of Common Stock at the time
subject to that option and may be exercised for any or all of those shares as
fully-vested shares of Common Stock.  However, an outstanding option shall
not so accelerate if and to the extent:  (i) such option is, in connection
with the Change in Control, assumed or otherwise continued in full force and
effect by the successor corporation (or parent thereof) pursuant to the terms
of the Change in Control, (ii) such option is replaced with a cash incentive
program of the successor corporation which preserves the spread existing at
the time of the Change in Control on the shares of Common Stock for which the
option is not otherwise at that time exercisable and provides for subsequent
payout in accordance with the same vesting schedule applicable to those
option shares or (iii) the acceleration of such option is subject to other
limitations imposed by the Plan Administrator at the time of the option
grant.  Each option outstanding at the time of the Change in Control shall
terminate as provided in Section III.C. of this Article Two.

          B.   All outstanding repurchase rights shall also terminate
automatically, and the shares of Common Stock subject to those terminated
rights shall immediately vest in full, in the event of any Change in Control,
except to the extent: (i) those repurchase rights are assigned to the
successor corporation (or parent thereof) or otherwise continue in full force
and effect pursuant to the terms of the Change in Control or (ii) such
accelerated vesting is precluded by other limitations imposed by the Plan
Administrator at the time the repurchase right is issued.

          C.   Immediately following the consummation of the Change in
Control, all outstanding options shall terminate and cease to be outstanding,
except to the extent assumed by the successor corporation (or parent thereof)
or otherwise expressly continued in full force and effect pursuant to the
terms of the Change in Control.

          D.   Each option which is assumed in connection with a Change in
Control shall be appropriately adjusted, immediately after such Change in
Control, to apply to the number and class of securities which would have been
issuable to the Optionee in consummation of such Change in Control had the
option been exercised immediately prior to such Change in Control.
Appropriate adjustments to reflect such Change in Control shall also be made
to (i) the exercise price payable per share under each outstanding option,
PROVIDED the aggregate exercise price payable for such securities shall
remain the same, (ii) the maximum number and/or class of securities available
for issuance over the remaining term of the Plan and (iii) the maximum number
and/or class of securities for which any one person may be granted options,
separately exercisable stock appreciation rights and direct stock issuances
under the Plan per calendar year.

          E.   The Plan Administrator may at any time provide that one or
more options will automatically accelerate in connection with a Change in
Control, whether or not those options are assumed or otherwise continued in
full force and effect pursuant to the terms of the Change in Control.  Any
such option shall accordingly become exercisable, immediately prior to the
effective date of such Change in Control, for all of the shares of Common
Stock at the time subject to that option and may be exercised for any or all
of those shares as fully-vested shares of Common Stock.  In addition, the
Plan Administrator may at any time provide that one or more of the
Corporation's repurchase rights shall not be assignable in connection with
such Change in Control and shall terminate upon the consummation of such
Change in Control.

          F.   The Plan Administrator may at any time provide that one or
more options will automatically accelerate upon an Involuntary Termination of
the Optionee's Service within a designated period (not to exceed eighteen
(18) months) following the effective date of any Change in Control in which
those options do not otherwise accelerate.  Any options so accelerated shall
remain exercisable for fully-vested shares until the EARLIER of (i) the
expiration of the option term or (ii) the expiration of the one (1) year
period measured from the effective date of the Involuntary Termination.  In
addition, the Plan Administrator may at any time provide that one or more of
the Corporation's repurchase rights shall immediately terminate upon such
Involuntary Termination.

          G.   The Plan Administrator may at any time provide that one or
more options will automatically accelerate in connection with a Hostile
Take-Over. Any such option shall become exercisable, immediately prior to the
effective date of such Hostile Take-Over, for all of the shares of Common
Stock at the time subject to that option and may be exercised for any or all
of those shares as fully-vested shares of Common Stock. In addition, the Plan
Administrator may at any time provide that one or more of the Corporation's
repurchase rights shall terminate automatically upon the consummation of such
Hostile Take-Over. Alternatively, the Plan Administrator may condition such
automatic acceleration and termination upon an Involuntary Termination of the
Optionee's


                                      7
<PAGE>

Service within a designated period (not to exceed eighteen (18) months)
following the effective date of such Hostile Take-Over.  Each option so
accelerated shall remain exercisable for fully-vested shares until the
expiration or sooner termination of the option term.

          H.   The portion of any Incentive Option accelerated in connection
with a Change in Control or Hostile Take Over shall remain exercisable as an
Incentive Option only to the extent the applicable One Hundred Thousand
Dollar ($100,000) limitation is not exceeded.  To the extent such dollar
limitation is exceeded, the accelerated portion of such option shall be
exercisable as a Non-Statutory Option under the Federal tax laws.

     IV.  STOCK APPRECIATION RIGHTS

          The Plan Administrator may, subject to such conditions as it may
determine, grant to selected Optionees stock appreciation rights which will
allow the holders of those rights to elect between the exercise of the
underlying option for shares of Common Stock and the surrender of that option
in exchange for a distribution from the Corporation in an amount equal to the
excess of (a) the Option Surrender Value of the number of shares for which
the option is surrendered over (b) the aggregate exercise price payable for
such shares.  The distribution may be made in shares of Common Stock valued
at Fair Market Value on the option surrender date, in cash, or partly in
shares and partly in cash, as the Plan Administrator shall in its sole
discretion deem appropriate.


                                      8
<PAGE>

                                ARTICLE THREE

                    SALARY INVESTMENT OPTION GRANT PROGRAM

     I.   OPTION GRANTS

          The Primary Committee may implement the Salary Investment Option
Grant Program for one or more calendar years beginning after the Underwriting
Date and select the Section 16 Insiders and other highly compensated
Employees eligible to participate in the Salary Investment Option Grant
Program for each such calendar year.  Each selected individual who elects to
participate in the Salary Investment Option Grant Program must, prior to the
start of each calendar year of participation, file with the Plan
Administrator (or its designate) an irrevocable authorization directing the
Corporation to reduce his or her base salary for that calendar year by an
amount not less than Ten Thousand Dollars ($10,000.00) nor more than Fifty
Thousand Dollars ($50,000.00).  The Primary Committee shall have complete
discretion to determine whether to approve the filed authorization in whole
or in part.  To the extent the Primary Committee approves the authorization,
the individual who filed that authorization shall be granted an option under
the Salary Investment Grant Program on the first trading day in January for
the calendar year for which the salary reduction is to be in effect.

     II.  OPTION TERMS

          Each option shall be a Non-Statutory Option evidenced by one or
more documents in the form approved by the Plan Administrator; PROVIDED,
however, that each such document shall comply with the terms specified below.

          A.   EXERCISE PRICE.

               1.    The exercise price per share shall be thirty-three and
one-third percent (33-1/3%) of the Fair Market Value per share of Common
Stock on the option grant date.

               2.    The exercise price shall become immediately due upon
exercise of the option and shall be payable in one or more of the alternative
forms authorized under the Discretionary Option Grant Program.  Except to the
extent the sale and remittance procedure specified thereunder is utilized,
payment of the exercise price for the purchased shares must be made on the
Exercise Date.

          B.   NUMBER OF OPTION SHARES.  The number of shares of Common Stock
subject to the option shall be determined pursuant to the following formula
(rounded down to the nearest whole number):

               X = A DIVIDED BY (B x 66-2/3%), where

               X is the number of option shares,

               A is the dollar amount of the approved reduction in the
          Optionee's base salary for the calendar year, and

               B is the Fair Market Value per share of Common Stock on the
          option grant date.

          C.   EXERCISE AND TERM OF OPTIONS.  The option shall become
exercisable in a series of twelve (12) successive equal monthly installments
upon the Optionee's completion of each calendar month of Service in the
calendar year for which the salary reduction is in effect.  Each option shall
have a maximum term of ten (10) years measured from the option grant date.

          D.   CESSATION OF SERVICE.  Each option outstanding at the time of
the Optionee's cessation of Service shall remain exercisable, for any or all
of the shares for which the option is exercisable at the time of such
cessation of Service, until the EARLIER of (i) the expiration of the option
term or (ii) the expiration of the three (3)-year period following the
Optionee's cessation of Service.  To the extent the option is held by the
Optionee at the time of his or her death, the option may be exercised by his
or her Beneficiary.  However, the option shall, immediately upon the
Optionee's cessation of Service, terminate and cease to remain outstanding
with respect to any and all shares of Common Stock for which the option is
not otherwise at that time exercisable.


                                      9
<PAGE>

     III. CHANGE IN CONTROL/HOSTILE TAKE-OVER

          A.   In the event of any Change in Control or Hostile Take-Over
while the Optionee remains in Service, each outstanding option shall
automatically accelerate so that each such option shall, immediately prior to
the effective date of the Change in Control or Hostile Take-Over, become
fully exercisable with respect to the total number of shares of Common Stock
at the time subject to such option and may be exercised for any or all of
those shares as fully-vested shares of Common Stock.  Each such option
accelerated in connection with a Change in Control shall terminate upon the
Change in Control, except to the extent assumed by the successor corporation
(or parent thereof) or otherwise continued in full force and effect pursuant
to the terms of the Change in Control.  Each such option accelerated in
connection with a Hostile Take-Over shall remain exercisable until the
expiration or sooner termination of the option term.

          B.   Each option which is assumed in connection with a Change in
Control shall be appropriately adjusted to apply to the number and class of
securities which would have been issuable to the Optionee in consummation of
such Change in Control had the option been exercised immediately prior to
such Change in Control.  Appropriate adjustments shall also be made to the
exercise price payable per share under each outstanding option, PROVIDED the
aggregate exercise price payable for such securities shall remain the same.

          C.   Upon the occurrence of a Hostile Take-Over, the Optionee shall
have a thirty (30)-day period in which to surrender to the Corporation each
of his or her outstanding options.  The Optionee shall in return be entitled
to a cash distribution from the Corporation in an amount equal to the excess
of (i) the Option Surrender Value of the shares of Common Stock at the time
subject to each surrendered option (whether or not the Optionee is otherwise
at the time vested in those shares) over (ii) the aggregate exercise price
payable for such shares.  Such cash distribution shall be paid within five
(5) days following the surrender of the option to the Corporation.

     IV.  REMAINING TERMS

          The remaining terms of each option granted under the Salary
Investment Option Grant Program shall be the same as the terms in effect for
options made under the Discretionary Option Grant Program.


                                      10
<PAGE>

                                  ARTICLE FOUR

                             STOCK ISSUANCE PROGRAM

     I.   STOCK ISSUANCE TERMS

          Shares of Common Stock may be issued under the Stock Issuance
Program through direct and immediate issuances without any intervening
options.  Shares of Common Stock may also be issued under the Stock Issuance
Program pursuant to share right awards which entitle the recipients to
receive those shares upon the attainment of designated performance goals or
Service requirements.  Each such award shall be evidenced by one or more
documents which comply with the terms specified below.

          A.   PURCHASE PRICE.

               1.    The purchase price per share of Common Stock subject to
direct issuance shall be fixed by the Plan Administrator.

               2.    Subject to the provisions of Section II of Article
Seven, shares of Common Stock may be issued under the Stock Issuance Program
for any of the following items of consideration which the Plan Administrator
may deem appropriate in each individual instance:

                     (i) cash or check made payable to the
     Corporation, or

                     (ii)     past services rendered to the Corporation (or
     any Parent or Subsidiary).

          B.   VESTING/ISSUANCE PROVISIONS.

               1.    The Plan Administrator may issue shares of Common Stock
which are fully and immediately vested upon issuance or which are to vest in
one or more installments over the Participant's period of Service or upon
attainment of specified performance objectives.  Alternatively, the Plan
Administrator may issue share right awards which shall entitle the recipient
to receive a specified number of vested shares of Common Stock upon the
attainment of one or more performance goals or Service requirements
established by the Plan Administrator.

               2.    Any new, substituted or additional securities or other
property (including money paid other than as a regular cash dividend) which
the Participant may have the right to receive with respect to his or her
unvested shares of Common Stock by reason of any stock dividend, stock split,
recapitalization, combination of shares, exchange of shares or other change
affecting the outstanding Common Stock as a class without the Corporation's
receipt of consideration shall be issued subject to (i) the same vesting
requirements applicable to the Participant's unvested shares of Common Stock
and (ii) such escrow arrangements as the Plan Administrator shall deem
appropriate.

               3.    The Participant shall have full stockholder rights with
respect to the issued shares of Common Stock, whether or not the
Participant's interest in those shares is vested. Accordingly, the
Participant shall have the right to vote such shares and to receive any
regular cash dividends paid on such shares.

               4.    Should the Participant cease to remain in Service while
holding one or more unvested shares of Common Stock, or should the
performance objectives not be attained with respect to one or more such
unvested shares of Common Stock, then those shares shall be immediately
surrendered to the Corporation for cancellation, and the Participant shall
have no further stockholder rights with respect to those shares.  To the
extent the surrendered shares were previously issued to the Participant for
consideration paid in cash or cash equivalent (including the Participant's
purchase-money indebtedness), the Corporation shall repay to the Participant
the cash consideration paid for the surrendered shares and shall cancel the
unpaid principal balance of any outstanding purchase-money note of the
Participant attributable to the surrendered shares.

               5.    The Plan Administrator may waive the surrender and
cancellation of one or more unvested shares of Common Stock (or other assets
attributable thereto) which would otherwise occur upon the cessation of the
Participant's Service or the non-attainment of the performance objectives
applicable to those shares.  Such waiver shall result in the immediate
vesting of the Participant's interest in the shares of Common Stock as to
which the waiver applies.  Such waiver may be effected at any time,


                                      11
<PAGE>

whether before or after the Participant's cessation of Service or the
attainment or non-attainment of the applicable performance objectives.

               6.    Outstanding share right awards shall automatically
terminate, and no shares of Common Stock shall actually be issued in
satisfaction of those awards, if the performance goals or Service
requirements established for such awards are not attained.  The Plan
Administrator, however, shall have the authority to issue shares of Common
Stock in satisfaction of one or more outstanding share right awards as to
which the designated performance goals or Service requirements are not
attained.

     II.  CHANGE IN CONTROL/HOSTILE TAKE-OVER

          A.   All of the Corporation's outstanding repurchase rights shall
terminate automatically, and all the shares of Common Stock subject to those
terminated rights shall immediately vest in full, in the event of any Change
in Control, except to the extent (i) those repurchase rights are assigned to
the successor corporation (or parent thereof) or otherwise continue in full
force and effect pursuant to the terms of the Change in Control or (ii) such
accelerated vesting is precluded by other limitations imposed by the Plan
Administrator at the time the repurchase right is issued.

          B.   The Plan Administrator may at any time provide for the
automatic termination of one or more of those outstanding repurchase rights
and the immediate vesting of the shares of Common Stock subject to those
terminated rights upon (i) a Change in Control or Hostile Take-Over or (ii)
an Involuntary Termination of the Participant's Service within a designated
period (not to exceed eighteen (18) months) following the effective date of
any Change in Control or Hostile Take-Over in which those repurchase rights
are assigned to the successor corporation (or parent thereof) or otherwise
continue in full force and effect.

     III. SHARE ESCROW/LEGENDS

          Unvested shares may, in the Plan Administrator's discretion, be
held in escrow by the Corporation until the Participant's interest in such
shares vests or may be issued directly to the Participant with restrictive
legends on the certificates evidencing those unvested shares.


                                      12
<PAGE>

                                 ARTICLE FIVE

                         AUTOMATIC OPTION GRANT PROGRAM

     I.   OPTION TERMS

          A.   GRANT DATES.  Options shall be made on the dates specified
below:

               1.    Each individual who is serving as a non-employee Board
member on the Underwriting Date, shall automatically be granted on that date,
a Non-Statutory Option to purchase Nine Thousand, (9,000) shares of Common
Stock, whether or not that individual has previously been in the employ of
the Corporation (or any Parent or Subsidiary).

               2.    Each individual who is first elected or appointed as a
non-employee Board member at any time after the Underwriting Date shall
automatically be granted, on the date of such initial election or
appointment, a Non-Statutory Option to purchase Nine Thousand (9,000) shares
of Common Stock, whether or not that individual has previously been in the
employ of the Corporation (or any Parent or Subsidiary).

               3.    On the date of each Annual Stockholders Meeting
beginning with the 2001 Annual Stockholder Meeting, each individual who has
served as a non-employee Board member since the date of the Annual
Stockholders Meeting in the immediately preceding year shall automatically be
granted a Non-Statutory Option to purchase Two Thousand, Five Hundred (2,500)
shares of Common Stock, provided such individual has served as a non-employee
Board member for at least six (6) months.

          B.   EXERCISE PRICE.

               1.    The exercise price per share shall be equal to one
hundred percent (100%) of the Fair Market Value per share of Common Stock on
the option grant date.

               2.    The exercise price shall be payable in one or more of
the alternative forms authorized under the Discretionary Option Grant
Program. Except to the extent the sale and remittance procedure specified
thereunder is utilized, payment of the exercise price for the purchased
shares must be made on the Exercise Date.

          C.   OPTION TERM.  Each option shall have a term of ten (10) years
measured from the option grant date.

          D.   EXERCISE AND VESTING OF OPTIONS.  Each option shall be
immediately exercisable for any or all of the option shares.  However, any
shares purchased under the initial option shall be subject to repurchase by
the Corporation, at the exercise price paid per share, upon the Optionee's
cessation of Board service prior to vesting in those shares.  Each initial
9,000-share grant shall vest, and the Corporation's repurchase right shall
lapse, in a series of three (3) successive equal annual installments over the
Optionee's period of continued service as a Board member, with the first such
installment to vest upon the Optionee's completion of one (1) year of Board
service measured from the option grant date.  Each annual 2,500-share option
grant shall be fully vested.

          E.   CESSATION OF BOARD SERVICE.  The following provisions shall
govern the exercise of any options outstanding at the time of the Optionee's
cessation of Board service:

                     (i) Any option outstanding at the time of the
     Optionee's cessation of Board service for any reason shall remain
     exercisable for a twelve (12)-month period following the date of such
     cessation of Board service, but in no event shall such option be
     exercisable after the expiration of the option term.

                     (ii)     Any option exercisable in whole or in part by
     the Optionee at the time of death may be subsequently exercised by his
     or her Beneficiary.

                     (iii)    Following the Optionee's cessation of Board
     service, the option may not be exercised in the aggregate for more
     than the number of shares for which the option was exercisable on the
     date of such cessation of Board service.  Upon the expiration of the
     applicable exercise period or (if earlier) upon the expiration of the
     option term, the option shall terminate and cease to be outstanding
     for any vested shares for which the option has not been exercised.
     However, the option shall, immediately upon the Optionee's cessation
     of Board


                                      13
<PAGE>

     service, terminate and cease to be outstanding for any and all shares
     for which the option is not otherwise at that time exercisable.

                     (iv)     However, should the Optionee cease to serve
     as a Board member by reason of death or Permanent Disability, then all
     shares at the time subject to the option shall immediately vest so
     that such option may, during the twelve (12)-month exercise period
     following such cessation of Board service, be exercised for all or any
     portion of those shares as fully-vested shares of Common Stock.

     II.  CHANGE IN CONTROL/HOSTILE TAKE-OVER

          A.   In the event of any Change in Control or Hostile Take-Over,
the shares of Common Stock at the time subject to each outstanding option but
not otherwise vested shall automatically vest in full so that each such
option may, immediately prior to the effective date of such Change in Control
or Hostile Take-Over, became fully exercisable for all of the shares of
Common Stock at the time subject to such option and maybe exercised for all
or any of those shares as fully-vested shares of Common Stock.  Each such
option accelerated in connection with a Change in Control shall terminate
upon the Change in Control, except to the extent assumed by the successor
corporation (or parent thereof) or otherwise continued in full force and
effect pursuant to the terms of the Change in Control.  Each such option
accelerated in connection with a Hostile Take-Over shall remain exercisable
until the expiration or sooner termination of the option term.

          B.   All outstanding repurchase rights shall automatically
terminate and the shares of Common Stock subject to those terminated rights
shall immediately vest in full, in the event of any Change in Control or
Hostile Take-Over.

          C.   Upon the occurrence of a Hostile Take-Over, the Optionee shall
have a thirty (30)-day period in which to surrender to the Corporation each
of his or her outstanding options.  The Optionee shall in return be entitled
to a cash distribution from the Corporation in an amount equal to the excess
of (i) the Option Surrender Value of the shares of Common Stock at the time
subject to each surrendered option (whether or not the option is otherwise at
the time exercisable for those shares) over (ii) the aggregate exercise price
payable for such shares.  Such cash distribution shall be paid within five
(5) days following the surrender of the option to the Corporation.

          D.   Each option which is assumed in connection with a Change in
Control shall be appropriately adjusted to apply to the number and class of
securities which would have been issuable to the Optionee in consummation of
such Change in Control had the option been exercised immediately prior to
such Change in Control.  Appropriate adjustments shall also be made to the
exercise price payable per share under each outstanding option, PROVIDED the
aggregate exercise price payable for such securities shall remain the same.

     III. REMAINING TERMS

          The remaining terms of each option granted under the Automatic
Option Grant Program shall be the same as the terms in effect for options
made under the Discretionary Option Grant Program.


                                      14
<PAGE>

                                  ARTICLE SIX

                    DIRECTOR FEE OPTION GRANT PROGRAM

     I.   OPTION GRANTS

          The Board may implement the Director Fee Option Grant Program as of
the first day of any calendar year beginning after the Underwriting Date.
Upon such implementation of the Program, each non-employee Board member may
elect to apply all or any portion of the annual retainer fee otherwise
payable in cash for his or her service on the Board to the acquisition of a
special option grant under this Director Fee Option Grant Program.  Such
election must be filed with the Corporation's Chief Financial Officer prior
to the first day of the calendar year for which the election is to be in
effect.  Each non-employee Board member who files such a timely election with
respect to the annul retainer fee shall automatically be granted an option
under this Director Fee Option Grant Program on the first trading day in
January in the calendar year for which that fee would otherwise be payable.

     II.  OPTION TERMS

          Each option shall be a Non-Statutory Option governed by the terms
and conditions specified below.

          A.   EXERCISE PRICE.

               1.    The exercise price per share shall be thirty-three and
one-third percent (33-1/3%) of the Fair Market Value per share of Common
Stock on the option grant date.

               2.    The exercise price shall become immediately due upon
exercise of the option and shall be payable in one or more of the alternative
forms authorized under the Discretionary Option Grant Program.  Except to the
extent the sale and remittance procedure specified thereunder is utilized,
payment of the exercise price for the purchased shares must be made on the
Exercise Date.

          B.   NUMBER OF OPTION SHARES.  The number of shares of Common Stock
subject to the option shall be determined pursuant to the following formula
(rounded down to the nearest whole number):

          X = A DIVIDED BY (B x 66-2/3%), where

          X is the number of option shares,

          A is the portion of the annual retainer fee subject to the non-
          employee Board member's election, and

          B is the Fair Market Value per share of Common Stock on the option
          grant date.

          C.   EXERCISE AND TERM OF OPTIONS.  The option shall become
exercisable in a series of twelve (12) successive equal monthly installments
upon the Optionee's completion of each month of Board service during the
calendar year in which the option is granted.  Each option shall have a
maximum term of ten (10) years measured from the option grant date.

          D.   CESSATION OF BOARD SERVICE.  Should the Optionee cease Board
service for any reason (other than death or Permanent Disability) while
holding one or more options, then each such option shall remain exercisable,
for any or all of the shares for which the option is exercisable at the time
of such cessation of Board service, until the EARLIER of (i) the expiration
of the ten (10)-year option term or (ii) the expiration of the three (3)-year
period measured from the date of such cessation of Board service.  However,
each option held by the Optionee at the time of such cessation of Board
service shall immediately terminate and cease to remain outstanding with
respect to any and all shares of Common Stock for which the option is not
otherwise at that time exercisable.

          E.   DEATH OR PERMANENT DISABILITY.  Should the Optionee's service
as a Board member cease by reason of death or Permanent Disability, then each
option held by such Optionee shall immediately become exercisable for all the
shares of Common Stock at the time subject to that option, and the option may
be exercised for any or all of those shares as fully-vested shares until the
EARLIER of (i) the expiration of the ten (10)-year option term or (ii) the
expiration of the three (3)-year period measured from the date of such
cessation of Board service.


                                      15
<PAGE>

          Should the Optionee die after cessation of Board service but while
holding one or more options, then each such option may be exercised, for any
or all of the shares for which the option is exercisable at the time of the
Optionee's cessation of Board service (less any shares subsequently purchased
by Optionee prior to death), by the Optionee's Beneficiary.  Such right of
exercise shall lapse, and the option shall terminate, upon the EARLIER of (i)
the expiration of the ten (10)-year option term or (ii) the three (3)-year
period measured from the date of the Optionee's cessation of Board service.

     III. CHANGE IN CONTROL/HOSTILE TAKE-OVER

          A.   In the event of any Change in Control or Hostile Take-Over
while the Optionee remains in Board service, each outstanding option held by
such Optionee shall automatically accelerate so that each such option shall,
immediately prior to the effective date of the Change in Control or Hostile
Take-Over, become fully exercisable with respect to the total number of
shares of Common Stock at the time subject to such option and may be
exercised for any or all of those shares as fully-vested shares of Common
Stock.  Each such option accelerated in connection with a Change in Control
shall terminate upon the Change in Control, except to the extent assumed by
the successor corporation (or parent thereof) or otherwise expressly
continued in full force and effect pursuant to the terms of the Change in
Control.  Each such option accelerated in connection with a Hostile Take-Over
shall remain exercisable until the expiration or sooner termination of the
option term.

          B.   Upon the occurrence of a Hostile Take-Over, the Optionee shall
have a thirty (30)-day period in which to surrender to the Corporation each
of his or her outstanding options.  The Optionee shall in return be entitled
to a cash distribution from the Corporation in an amount equal to the excess
of (i) the Option Surrender Value of the shares of Common Stock at the time
subject to each surrendered option (whether or not the Optionee is otherwise
at the time vested in those shares) over (ii) the aggregate exercise price
payable for such shares.  Such cash distribution shall be paid within five
(5) days following the surrender of the option to the Corporation.

     IV.  REMAINING TERMS

          The remaining terms of each option granted under this Director Fee
Option Grant Program shall be the same as the terms in effect for options
made under the Discretionary Option Grant Program.


                                      16
<PAGE>

                                 ARTICLE SEVEN

                                 MISCELLANEOUS


     I.   NO IMPAIRMENT OF AUTHORITY

          Outstanding awards shall in no way affect the right of the
Corporation to adjust, reclassify, reorganize or otherwise change its capital
or business structure or to merge, consolidate, dissolve, liquidate or sell
or transfer all or any part of its business or assets.

     II.  FINANCING

          The Plan Administrator may permit any Optionee or Participant to
pay the option exercise price under the Discretionary Option Grant Program or
the purchase price of shares issued under the Stock Issuance Program by
delivering a full-recourse, interest bearing promissory note payable in one
or more installments.  The terms of any such promissory note (including the
interest rate and the terms of repayment) shall be established by the Plan
Administrator in its sole discretion.  In no event may the maximum credit
available to the Optionee or Participant exceed the sum of (i) the aggregate
option exercise price or purchase price payable for the purchased shares plus
(ii) any Federal, state and local income and employment tax liability
incurred by the Optionee or the Participant in connection with the option
exercise or share purchase.

     III. TAX WITHHOLDING

          A.   The Corporation's obligation to deliver shares of Common Stock
upon the exercise of options or the issuance or vesting of such shares under
the Plan shall be subject to the satisfaction of all applicable Federal,
state and local income and employment tax withholding requirements.

          B.   The Plan Administrator may, in its discretion, provide any or
all holders of Non-Statutory Options or unvested shares of Common Stock under
the Plan with the right to use shares of Common Stock in satisfaction of all
or part of the Withholding Taxes incurred by such holders in connection with
the exercise of their options or the vesting of their shares.  Such right may
be provided to any such holder in either or both of the following formats:

               STOCK WITHHOLDING:  The election to have the Corporation
withhold, from the shares of Common Stock otherwise issuable upon the
exercise of such Non-Statutory Option or the vesting of such shares, a
portion of those shares with an aggregate Fair Market Value equal to the
percentage of the Withholding Taxes (not to exceed one hundred percent
(100%)) designated by the holder.

               STOCK DELIVERY:  The election to deliver to the Corporation,
at the time the Non-Statutory Option is exercised or the shares vest, one or
more shares of Common Stock previously acquired by such holder (other than in
connection with the option exercise or share vesting triggering the
Withholding Taxes) with an aggregate Fair Market Value equal to the
percentage of the Taxes (not to exceed one hundred percent (100%)) designated
by the holder.

     IV.  EFFECTIVE DATE AND TERM OF THE PLAN

          A.   The Plan shall become effective immediately upon the Plan
Effective Date.  However, the Salary Investment Option Grant and Director Fee
Option Grant Programs shall not be implemented until such time as the Primary
Committee or the Board may deem appropriate.  Options may be granted under
the Discretionary Option Grant Program at any time on or after the Plan
Effective Date.  However, no options granted under the Plan may be exercised,
and no shares shall be issued under the Plan, until the Plan is approved by
the Corporation's stockholders.  If such stockholder approval is not obtained
within twelve (12) months after the Plan Effective Date, then all options
previously granted under this Plan shall terminate and cease to be
outstanding, and no further options shall be granted and no shares shall be
issued under the Plan.

          B.   The Plan shall serve as the successor to the Predecessor
Plans, and no further options or direct stock issuances shall be made under
the Predecessor Plans after the Plan Effective Date.   All options
outstanding under the Predecessor Plans on the Plan Effective Date shall be
incorporated into the Plan at that time and shall be treated as outstanding
options under the


                                      17
<PAGE>

Plan. However, each outstanding option so incorporated shall continue to be
governed solely by the terms of the documents evidencing such option, and no
provision of the Plan shall be deemed to affect or otherwise modify the
rights or obligations of the holders of such incorporated options with
respect to their acquisition of shares of Common Stock.

          C.   One or more provisions of the Plan, including (without
limitation) the option/vesting acceleration provisions of Article Two
relating to Changes in Control, may, in the Plan Administrator's discretion,
be extended to one or more options incorporated from the Predecessor Plan
which do not otherwise contain such provisions.

          D.   The Plan shall terminate upon the EARLIEST of (i) June 7,
2009, (ii) the date on which all shares available for issuance under the Plan
shall have been issued as fully-vested shares or (iii) the termination of all
outstanding options in connection with a Change in Control.  Upon such plan
termination, all outstanding options and unvested stock issuances shall
thereafter continue to have force and effect in accordance with the
provisions of the documents evidencing such grants or issuances.

     V.   AMENDMENT OF THE PLAN

          A.   The Board shall have complete and exclusive power and
authority to amend or modify the Plan in any or all respects.  However, no
such amendment or modification shall adversely affect the rights and
obligations with respect to stock options or unvested stock issuances at the
time outstanding under the Plan unless the Optionee or the Participant
consents to such amendment or modification. In addition, certain amendments
may require stockholder approval pursuant to applicable laws or regulations.

          B.   Options to purchase shares of Common Stock may be granted
under the Discretionary Option Grant and Salary Investment Option Grant
Programs and shares of Common Stock may be issued under the Stock Issuance
Program that are in each instance in excess of the number of shares then
available for issuance under the Plan, provided any excess shares actually
issued under those programs shall be held in escrow until there is obtained
stockholder approval of an amendment sufficiently increasing the number of
shares of Common Stock available for issuance under the Plan.  If such
stockholder approval is not obtained within twelve (12) months after the date
the first such excess issuances are made, then (i) any unexercised options
granted on the basis of such excess shares shall terminate and cease to be
outstanding and (ii) the Corporation shall promptly refund to the Optionees
and the Participants the exercise or purchase price paid for any excess
shares issued under the Plan and held in escrow, together with interest (at
the applicable Short Term Federal Rate) for the period the shares were held
in escrow, and such shares shall thereupon be automatically cancelled and
cease to be outstanding.

     VI.  USE OF PROCEEDS

          Any cash proceeds received by the Corporation from the sale of
shares of Common Stock under the Plan shall be used for general corporate
purposes.

     VII. REGULATORY APPROVALS

          A.   The implementation of the Plan, the granting of any stock
option under the Plan and the issuance of any shares of Common Stock (i) upon
the exercise of any granted option or (ii) under the Stock Issuance Program
shall be subject to the Corporation's procurement of all approvals and
permits required by regulatory authorities having jurisdiction over the Plan,
the stock options granted under it and the shares of Common Stock issued
pursuant to it.

          B.   No shares of Common Stock or other assets shall be issued or
delivered under the Plan unless and until there shall have been compliance
with all applicable requirements of Federal and state securities laws,
including the filing and effectiveness of the Form S-8 registration statement
for the shares of Common Stock issuable under the Plan, and all applicable
listing requirements of any stock exchange (or the Nasdaq National Market, if
applicable) on which Common Stock is then listed for trading.

    VIII. NO EMPLOYMENT/SERVICE RIGHTS

          Nothing in the Plan shall confer upon the Optionee or the
Participant any right to continue in Service for any period of specific
duration or interfere with or otherwise restrict in any way the rights of the
Corporation (or any Parent or Subsidiary employing or retaining such person)
or of the Optionee or the Participant, which rights are hereby expressly
reserved by each, to terminate such person's Service at any time for any
reason, with or without cause.


                                      18
<PAGE>

                                  APPENDIX


The following definitions shall be in effect under the Plan:

          A.   AUTOMATIC OPTION GRANT PROGRAM shall mean the automatic option
grant program in effect under the Plan.

          B.   BENEFICIARY shall mean, in the event the Plan Administrator
implements a beneficiary designation procedure, the person designated by an
Optionee or Participant, pursuant to such procedure, to succeed to such
person's rights under any outstanding awards held by him or her at the time
of death.  In the absence of such designation or procedure, the Beneficiary
shall be the personal representative of the estate of the Optionee or
Participant or the person or persons to whom the award is transferred by will
or the laws of descent and distribution.

          C.   BOARD shall mean the Corporation's Board of Directors.

          D.   CHANGE IN CONTROL shall mean a change in ownership or control
of the Corporation effected through any of the following transactions:

               (i)   a merger, consolidation or reorganization approved by
     the Corporation's stockholders, UNLESS securities representing more
     than fifty percent (50%) of the total combined voting power of the
     voting securities of the successor corporation are immediately
     thereafter beneficially owned, directly or indirectly and in
     substantially the same proportion, by the persons who beneficially
     owned the Corporation's outstanding voting securities immediately
     prior to such transaction,

               (ii)  any stockholder-approved transfer or other
     disposition of all or substantially all of the Corporation's assets,
     or

               (iii) the acquisition, directly or indirectly by any person
     or related group of persons (other than the Corporation or a person
     that directly or indirectly controls, is controlled by, or is under
     common control with, the Corporation), of beneficial ownership (within
     the meaning of Rule 13d-3 of the 1934 Act) of securities possessing
     more than fifty percent (50%) of the total combined voting power of
     the Corporation's outstanding securities pursuant to a tender or
     exchange offer made directly to the Corporation's stockholders which
     the Board recommends such stockholders accept.

          E.   CODE shall mean the Internal Revenue Code of 1986, as amended.

          F.   COMMON STOCK shall mean the Corporation's common stock.

          G.   CORPORATION shall mean Hoover's, Inc., a Delaware corporation,
and any corporate successor to all or substantially all of the assets or
voting stock of Hoover's, Inc. which shall by appropriate action adopt the
Plan.

          H.   DIRECTOR FEE OPTION GRANT PROGRAM shall mean the director fee
option grant program in effect under the Plan.

          I.   DISCRETIONARY OPTION GRANT PROGRAM shall mean the
discretionary option grant program in effect under the Plan.

          J.   EMPLOYEE shall mean an individual who is in the employ of the
Corporation (or any Parent or Subsidiary), subject to the control and
direction of the employer entity as to both the work to be performed and the
manner and method of performance.


                                      A-1
<PAGE>

          K.   EXERCISE DATE shall mean the date on which the Corporation
shall have received written notice of the option exercise.

          L.   FAIR MARKET VALUE per share of Common Stock on any relevant
date shall be determined in accordance with the following provisions:

               (i)   If the Common Stock is at the time traded on the
     Nasdaq National Market, then the Fair Market Value shall be the
     closing selling price per share of Common Stock on the date in
     question, as such price is reported on the Nasdaq National Market or
     any successor system.  If there is no closing selling price for the
     Common Stock on the date in question, then the Fair Market Value shall
     be the closing selling price on the last preceding date for which such
     quotation exists.

               (ii)  If the Common Stock is at the time listed on any
     Stock Exchange, then the Fair Market Value shall be the closing
     selling price per share of Common Stock on the date in question on the
     Stock Exchange determined by the Plan Administrator to be the primary
     market for the Common Stock, as such price is officially quoted in the
     composite tape of transactions on such exchange.  If there is no
     closing selling price for the Common Stock on the date in question,
     then the Fair Market Value shall be the closing selling price on the
     last preceding date for which such quotation exists.

               (iii) For purposes of any option grants made on the
     Underwriting Date, the Fair Market Value shall be deemed to be equal
     to the price per share at which the Common Stock is to be sold in the
     initial public offering pursuant to the Underwriting Agreement.

               (iv)  For purposes of any options made prior to the
     Underwriting Date, the Fair Market Value shall be determined by the
     Plan Administrator, after taking into account such factors as it deems
     appropriate.

          M.   HOSTILE TAKE-OVER shall mean:

               (i)   the acquisition, directly or indirectly, by any
     person or related group of persons (other than the Corporation or a
     person that directly or indirectly controls, is controlled by, or is
     under common control with, the Corporation) of beneficial ownership
     (within the meaning of Rule 13d-3 of the 1934 Act) of securities
     possessing more than fifty percent (50%) of the total combined voting
     power of the Corporation's outstanding securities pursuant to a tender
     or exchange offer made directly to the Corporation's stockholders
     which the Board does not recommend such stockholders to accept, or

               (ii)  a change in the composition of the Board over a
     period of thirty-six (36) consecutive months or less such that a
     majority of the Board members ceases, by reason of one or more
     contested elections for Board membership, to be comprised of
     individuals who either (A) have been Board members continuously since
     the beginning of such period or (B) have been elected or nominated for
     election as Board members during such period by at least a majority of
     the Board members described in clause (A) who were still in office at
     the time the Board approved such election or nomination.

          N.   INCENTIVE OPTION shall mean an option which satisfies the
requirements of Code Section 422.

          O.   INVOLUNTARY TERMINATION shall mean the termination of the
Service of any individual which occurs by reason of:

               (i)   such individual's involuntary dismissal or discharge
     by the Corporation for reasons other than Misconduct, or


                                      A-2
<PAGE>

               (ii)  such individual's voluntary resignation following (A)
     a change in his or her position with the Corporation or Parent or
     Subsidiary employing the individual which materially reduces his or
     her duties and responsibilities or the level of management to which he
     or she reports, (B) a reduction in his or her level of compensation
     (including base salary, fringe benefits and target bonus under any
     performance based bonus or incentive programs) by more than fifteen
     percent (15%) or (C) a relocation of such individual's place of
     employment by more than fifty (50) miles, provided and only if such
     change, reduction or relocation is effected by the Corporation without
     the individual's consent.

          P.   MISCONDUCT shall mean the commission of any act of fraud,
embezzlement or dishonesty by the Optionee or Participant, any unauthorized
use or disclosure by such person of confidential information or trade secrets
of the Corporation (or any Parent or Subsidiary), or any intentional
wrongdoing by such person, whether by omission or commission, which adversely
affects the business or affairs of the Corporation (or any Parent or
Subsidiary) in a material manner.  This shall not limit the grounds for the
dismissal or discharge of any person in the Service of the Corporation (or
any Parent or Subsidiary).

          Q.   1934 ACT shall mean the Securities Exchange Act of 1934, as
amended.

          R.   NON-STATUTORY OPTION shall mean an option not intended to
satisfy the requirements of Code Section 422.

          S.   OPTION SURRENDER VALUE shall mean the Fair Market Value per
share of Common Stock on the date the option is surrendered to the
Corporation or, in the event of a Hostile Take-Over, effected through a
tender offer, the highest reported price per share of Common Stock paid by
the tender offeror in effecting such Hostile Take-Over, if greater.  However,
if the surrendered option is an Incentive Option, the Option Surrender Value
shall not exceed the Fair Market Value per share.

          T.   OPTIONEE shall mean any person to whom an option is granted
under the Discretionary Option Grant, Salary Investment Option Grant,
Automatic Option Grant or Director Fee Option Grant Program.

          U.   PARENT shall mean any corporation (other than the Corporation)
in an unbroken chain of corporations ending with the Corporation, provided
each corporation in the unbroken chain (other than the Corporation) owns, at
the time of the determination, stock possessing fifty percent (50%) or more
of the total combined voting power of all classes of stock in one of the
other corporations in such chain.

          V.   PARTICIPANT shall mean any person who is issued shares of
Common Stock under the Stock Issuance Program.

          W.   PERMANENT DISABILITY OR PERMANENTLY DISABLED shall mean the
inability of the Optionee or the Participant to engage in any substantial
gainful activity by reason of any medically determinable physical or mental
impairment expected to result in death or to be of continuous duration of
twelve (12) months or more.  However, solely for purposes of the Automatic
Option Grant and Director Fee Option Grant Programs, Permanent Disability or
Permanently Disabled shall mean the inability of the non-employee Board
member to perform his or her usual duties as a Board member by reason of any
medically determinable physical or mental impairment expected to result in
death or to be of continuous duration of twelve (12) months or more.

          X.   PLAN shall mean the Corporation's 1999 Stock Incentive Plan,
as set forth in this document.

          Y.   PLAN ADMINISTRATOR shall mean the particular entity, whether
the Primary Committee, the Board or the Secondary Committee, which is
authorized to administer the Discretionary Option Grant, Salary Investment
Option Grant and Stock Issuance Programs with respect to one or more classes
of eligible persons, to the extent such entity is carrying out its
administrative functions under those programs with respect to the persons
under its jurisdiction.  However, the Primary Committee shall have the
plenary authority to make all factual determinations


                                      A-3
<PAGE>

and to construe and interpret any and all ambiguities under the Plan to the
extent such authority is not otherwise expressly delegated to any other Plan
Administrator.

          Z.   PLAN EFFECTIVE DATE shall mean June 8, 1999, the date on which
the Plan was adopted by the Board.

          AA.  PREDECESSOR PLANS shall mean the Corporation's pre-existing
1990 Stock Option Plan, 1992 Stock Option Plan, 1995 Stock Option Plan and
1996 Stock Option Plan in effect immediately prior to the Plan Effective Date
hereunder.

          BB.  PRIMARY COMMITTEE shall mean the committee of two (2) or more
non-employee Board members appointed by the Board to administer the
Discretionary Option Grant and Stock Issuance Programs with respect to
Section 16 Insiders and to administer the Salary Investment Option Grant
Program with respect to all eligible individuals.

          CC.  SALARY INVESTMENT OPTION GRANT PROGRAM shall mean the salary
investment grant program in effect under the Plan.

          DD.  SECONDARY COMMITTEE shall mean a committee of one (1) or more
Board members appointed by the Board to administer the Discretionary Option
Grant and Stock Issuance Programs with respect to eligible persons other than
Section 16 Insiders.

          EE.  SECTION 12 REGISTRATION DATE shall mean the date on which the
Common Stock is first registered under Section 12(g) of the 1934 Act.

          FF.  SECTION 16 INSIDER shall mean an officer or director of the
Corporation subject to the short-swing profit liabilities of Section 16 of
the 1934 Act.

          GG.  SERVICE shall mean the performance of services for the
Corporation (or any Parent or Subsidiary) by a person in the capacity of an
Employee, a non-employee member of the board of directors or a consultant or
independent advisor, except to the extent otherwise specifically provided in
the documents evidencing the option grant or stock issuance.

          HH.  STOCK EXCHANGE shall mean either the American Stock Exchange
or the New York Stock Exchange.

          II.  STOCK ISSUANCE PROGRAM shall mean the stock issuance program
in effect under the Plan.

          JJ.  SUBSIDIARY shall mean any corporation (other than the
Corporation) in an unbroken chain of corporations beginning with the
Corporation, provided each corporation (other than the last corporation) in
the unbroken chain owns, at the time of the determination, stock possessing
fifty percent (50%) or more of the total combined voting power of all classes
of stock in one of the other corporations in such chain.

          KK.  10% STOCKHOLDER shall mean the owner of stock (as determined
under Code Section 424(d)) possessing more than ten percent (10%) of the
total combined voting power of all classes of stock of the Corporation (or
any Parent or Subsidiary).

          LL.  UNDERWRITING AGREEMENT shall mean the agreement between the
Corporation and the underwriter or underwriters managing the initial public
offering of the Common Stock.

          MM.  UNDERWRITING DATE shall mean the date on which the
Underwriting Agreement is executed and priced in connection with an initial
public offering of the Common Stock.


                                      A-4
<PAGE>

          NN.  WITHHOLDING TAXES shall mean the Federal, state and local
income and employment withholding tax liabilities to which the holder of
Non-Statutory Options or unvested shares of Common Stock may become subject
in connection with the exercise of those options or the vesting of those
shares.




                                      A-5

<PAGE>

                               STOCK PURCHASE AGREEMENT

       THIS STOCK PURCHASE AGREEMENT (the "Agreement") is made as of the 11th
day of June, 1999, by and between Hoover's, Inc., a Delaware corporation (the
"Company"), and Knowledge Net Holdings, L.L.C., a Delaware limited liability
company (the "Investor").

       THE PARTIES HEREBY AGREE AS FOLLOWS:

       1.     PURCHASE AND SALE OF STOCK.

              1.1    SALE AND ISSUANCE OF COMMON STOCK.  Contemporaneously with
the execution of a certain Strategic Relationship Agreement by the Company and
Investor (the "Relationship Agreement") and subject to the terms and conditions
of this Agreement, Investor agrees to purchase at the Closing, and the Company
agrees to sell and issue to Investor at the Closing, 1,363,636 (post-split)
shares of the Company's Common Stock, $0.01 par value (the "Stock") for an
aggregate consideration of $7,445,453.

              1.2    CLOSING.  The purchase and sale of the Stock (the
"Closing") shall take place at the offices of Brobeck, Phleger & Harrison LLP,
301 Congress Avenue, Suite 1200, Austin, Texas 78701 at 11:00 A.M., on June 11,
1999, or at such other time and place as the Company and Investor mutually agree
upon orally or in writing (which time and place are designated as the "Closing
Date").  At the Closing, the Company shall deliver to Investor a certificate
representing the Stock upon receipt of the purchase price therefor in
immediately available funds.

       2.     REPRESENTATIONS AND WARRANTIES OF THE COMPANY.

       The Company hereby represents and warrants to Investor that, except as
set forth on a Company Disclosure Statement delivered to the Investor (the
"Company Disclosure Statement"):

              2.1    ORGANIZATION, GOOD STANDING AND QUALIFICATION.  The Company
is a corporation duly organized, validly existing and in good standing under the
laws of the State of Delaware and has all requisite corporate power and
authority to carry on its business as now conducted.  The Company is duly
qualified to transact business and is in good standing in each jurisdiction in
which the failure so to qualify would have a material adverse effect on the
assets, liabilities, business, properties, financial condition, operating
results, or prospects of the Company.

              2.2    CAPITALIZATION AND VOTING RIGHTS.

                     (i)     The Company is currently authorized to issue
7,500,000 shares of common stock, $0.01 par value per share ("Common Stock"), of
which 9,265,500 (post-split) shares of Common Stock are issued and outstanding
and are owned of record by the persons, and in the numbers, specified in the
Company Disclosure Statement as of April 30, 1999.  As of April 30, 1999, except
as disclosed in the Company Disclosure Statement, no other shares of Common
Stock were outstanding.  All issued and outstanding shares of the Company's
Common Stock have been duly and validly authorized and issued, are fully paid
and non-assessable, and were not issued in violation of the preemptive rights of
any past or present stockholder.  The

<PAGE>

board of directors of the Company has authorized an increase in the
authorized shares to 160,000,000 shares, consisting of 150,000,000 shares of
Common Stock and 10,000,000 shares of undesignated preferred stock.  Such
increase will be reflected in an Amended and Restated Certificate of
Incorporation (the "Restated Certificate") to be filed with the Secretary of
State of the State of Delaware.  The board of directors has authorized, and
the stockholders of the Company have approved, a 2 for 1 stock split for the
Company's stockholders of record as of May 4, 1999, and all post-split share
amounts reflect such split.

                     (ii)     As of April 30, 1999, there were outstanding
warrants to purchase 2,181,360 (post-split) shares of Common Stock and options
to purchase 2,888,200 (post-split) shares of Common Stock held by the persons,
in the amounts, and with the exercise prices specified in the Company Disclosure
Statement.  The Company has reserved an additional 1,084,660 (post-split) shares
of Common Stock for issuance under its stock option plans.  The Company has
reserved 200,000 (post-split) shares of Common Stock for issuance under its 1999
Employee Stock Purchase Plan.  Additionally, the Company may issue up to
1,642,500 (post-split) shares of Common Stock in connection with contemplated
strategic alliances (including this Agreement with Investor) and an undetermined
number of shares in its contemplated initial public offering.  Except as (i) set
forth above, (ii) as set forth on the Company Disclosure Statement and (iii) the
repurchase rights of the Company under its stock option plans, there are not
outstanding any options, warrants, rights (including conversion, preemptive
rights or rights of first refusal), securities convertible into or exchangeable
for capital stock, or agreements of any kind for the purchase, subscription or
acquisition from the Company of any of its securities.  All issued and
outstanding shares of Common Stock, warrants to purchase shares of Common Stock
and options to purchase shares of Common Stock have been duly authorized and
validly issued and were issued in accordance with the registration or
qualification provisions of the Securities Act of 1933, as amended, and any
relevant state securities laws or pursuant to valid exemptions therefrom.
Except as otherwise contemplated herein or on the Company Disclosure Statement,
the Company is not a party to or subject to any agreement or understanding, and,
to the best of the Company's knowledge, there is no agreement or understanding
between any persons that affects or relates to the voting or giving of written
consents, or the sale or restrictions on transfer with respect to any security
of the Company.  There are no outstanding obligations of the Company to purchase
or redeem any securities of the Company.  The Company Disclosure Statement
describes the registration rights previously granted.

              2.3    SUBSIDIARIES.  The Company does not currently own or
control, directly or indirectly, any interest in any other corporation,
association, partnership, or other business entity.

              2.4    AUTHORIZATION.  All corporate action on the part of the
Company, its officers, directors and stockholders necessary for the
authorization, execution and delivery of this Agreement and the Relationship
Agreement, the performance of all obligations of the Company hereunder and
thereunder, and the authorization, sale, issuance (or reservation for issuance)
and delivery of the Stock being sold hereunder has been taken or will be taken
prior to the Closing, and this Agreement and the Relationship Agreement
constitute valid and legally binding obligations of the Company, enforceable in
accordance with their respective terms.  The Stock, when issued in compliance
with the provisions of this Agreement, will be validly issued, fully

<PAGE>

paid and nonassessable and, subject to the accuracy of the Investor's
representations in Section 3 hereof, will be issued in compliance with all
applicable federal and state securities laws and will be free of any liens or
encumbrances created by or imposed upon the holders thereof through action of
the Company except as set forth in the Stockholders Agreement attached hereto
as EXHIBIT A (the "Stockholders Agreement").  The Stockholders Agreement has
been executed by all stockholders of record and all amendments to the
Stockholders Agreement have in each case been approved by the requisite vote
or consent of stockholders.

              2.5    LITIGATION.  There is no action, suit, proceeding or
investigation pending or, to the Company's knowledge, currently threatened
against the Company that questions the validity of this Agreement or the
Relationship Agreement, or the right of the Company to enter into such
agreements, or to consummate the transactions contemplated hereby or thereby, or
which might result, either individually or in the aggregate, in any material
adverse change in the assets, properties, liabilities, financial condition,
operating results, prospects, or business of the Company (as such business is
currently conducted and as it is proposed to be conducted) or any change in the
current equity ownership of the Company, nor, to the Company's knowledge, is
there any basis for the foregoing.  The Company is not a party or subject to the
provisions of any order, writ, injunction, judgment or decree of any court or
other governmental judicial body.  There is no action, suit, proceeding or
investigation by the Company currently pending or which the Company intends to
initiate.  The Company Disclosure Statement lists all actions, suits and
proceedings to which the Company is a party and which are currently pending.

              2.6    COMPLIANCE WITH OTHER INSTRUMENTS.  The Company is not in
violation or default of any provisions of its Certificate of Incorporation (the
"Charter"), Bylaws or any agreement listed on the Company Disclosure Statement
pursuant to Section 2.8.  The Company is not in violation or default of any
provision of any instrument, judgment, order, writ, decree or contract to which
it is a party or by which it is bound or of any provision of any law, federal or
state statute, rule or regulation applicable to the Company, the violation or
default of which, as the case may be, would have a material adverse effect upon
the assets, properties, financial condition, liabilities, operating results,
prospects, or business of the Company (as such business is currently conducted
and as it is proposed to be conducted).  The execution, delivery and performance
of this Agreement and the Relationship Agreement and the issuance and sale of
the Stock pursuant hereto and the consummation of the transactions contemplated
hereby or thereby will not result in any such violation or default under its
Charter or Bylaws or constitute, with or without the passage of time and giving
of notice, either a violation or default under any provision, instrument,
judgment, order, writ, decree or contract to which the Company is a party or an
event which results in the creation of any lien, charge or encumbrance upon any
assets of the Company.  The Company is not required to obtain any consents from
third parties or governmental agencies in connection with the performance of its
obligations hereunder, other than the amendment to the Stockholders Agreement.

              2.7    STOCKHOLDERS, DIRECTORS AND OFFICERS; INDEBTEDNESS.  The
Company is not currently indebted to its officers, directors, stockholders or
employees of the Company or any of their respective relatives, other than
travel, relocation, and other expenses which are advanced and reimbursed in the
ordinary course of business and for payment of salary for services rendered

<PAGE>

and for other standard employee benefits generally made available to all
employees. To the best of the Company's knowledge, none of the officers or
directors or significant employees or consultants of the Company, has,
individually or collectively, a material interest in any entity which is a
competitor, customer or supplier of (or has any existing contractual
relationship with) the Company except as set forth in this Agreement or the
Stockholders Agreement.  The Company is not a guarantor or indemnitor of any
indebtedness of any other person, firm or corporation.

              2.8    AGREEMENTS; ACTION.

                     (a)    There are no agreements, understandings,
instruments, contracts, proposed transactions, judgments, orders, writs, or
decrees, excluding trade payables, to which the Company is a party or by which
it is bound that may involve obligations (contingent or otherwise) of the
Company in excess of $100,000.

                     (b)    The Company has not (i) declared or paid any
dividends, or authorized or made any distribution, upon or with respect to any
class or series of its capital stock, (ii) incurred any indebtedness for money
borrowed, (iii) incurred any other liabilities individually in excess of
$100,000 or, in the case of liabilities individually less than $100,000, in
excess of $1,000,000 in the aggregate, (iv) made any loans or advances to any
person, other than ordinary advances for travel expenses, or (v) sold, exchanged
or otherwise disposed of any of its assets or rights, other than in the ordinary
course of business.

                     (c)    There are no agreements, understandings,
instruments, contracts. or proposed transactions between the Company and any
officer, director, or affiliate thereof.

                     (d)    For the purposes of subsections (a) and (b) above,
all indebtedness, liabilities, agreements, understandings, instruments,
contracts, proposed transactions, judgments, orders, writs, or decrees involving
the same person or entity (including persons or entities the Company has reason
to believe are affiliated therewith) shall be aggregated for the purpose of
meeting the individual minimum dollar amounts of such subsections.

              2.9    DISCLOSURE.  The Company has provided the Investor with all
the information which such Investor has requested for deciding whether to
purchase the Stock and all information which the Company believes is reasonably
necessary to enable such Investor to make such decision.  Neither this
Agreement, the Relationship Agreement nor any other statements or certificates
made or delivered in connection herewith or therewith, contains any untrue
statement of a material fact or omits to state a material fact necessary to make
the statements herein or therein not misleading.

              2.10   CORPORATE DOCUMENTS.  The Charter and Bylaws of the Company
are in the form previously provided to the Investor shall be amended and
restated in the form of Restated Certificate previously provided to the
Investor.

              2.11   FINANCIAL STATEMENTS.  The Company has delivered to
Investor its financial statements (balance sheet and profit and loss statement,
statement of stockholders' equity and

<PAGE>

statement of cash flows, including notes thereto) at March 31, 1999 and for
the fiscal year then ended (the "Financial Statements").  The Company's
auditors will sign their audit opinion for the Financial Statements after the
two for one stock split is completed.  The Financial Statements are in
accordance with the books and records of the Company, are complete and
accurate in all material respects, and have been prepared in accordance with
generally accepted accounting principles applied on a consistent basis.  The
Financial Statements fairly present the financial condition and operating
results of the Company as of the date, and for the period, indicated therein.
The Financial Statements reflect a 2 for 1 stock split authorized by the
Board of Directors on May 4, 1999.  Except as set forth in the Financial
Statements, the Company has no material liabilities, contingent or otherwise,
other than (i) liabilities incurred in the ordinary course of business
subsequent to March 31, 1999 and (ii) obligations under contracts and
commitments incurred in the ordinary course of business and not required
under generally accepted accounting principles to be reflected in the
Financial Statements, which, in both cases, individually or in the aggregate,
are not material to the financial condition or operating results of the
Company.

              2.12   CHANGES.  Since March 31, 1999, there has not been:

                     (a)    any material adverse change in the assets,
properties, liabilities, financial condition, operating results, or business of
the Company (as such business is currently conducted and as it is proposed to be
conducted) from that reflected in the Financial Statements;

                     (b)    any damage, destruction or loss, whether or not
covered by insurance, materially and adversely affecting the assets, properties,
liabilities, financial condition, operating results, prospects or business of
the Company (as such business is presently conducted and as it is proposed to be
conducted);

                     (c)    any waiver by the Company of a valuable right or of
a material debt owed to it;

                     (d)    any satisfaction or discharge of any lien, claim or
encumbrance or payment of any obligation by the Company, except in the ordinary
course of business and which is not material to the assets, properties,
liabilities, financial condition, operating results, prospects, or business of
the Company (as such business is currently conducted and as it is proposed to be
conducted);

                     (e)    any material change in any compensation arrangement
or agreement with any employee; or

                     (f)    to the Company's knowledge, any other event or
condition of any character which might materially and adversely affect the
assets, properties, liabilities, financial condition, operating results or
business of the Company (as such business is presently conducted and as it is
proposed to be conducted).

              2.13   EMPLOYEES.  To the best of the Company's knowledge and
belief, no employee of the Company is in violation of any term of any employment
contract, patent disclosure

<PAGE>

agreement, non-competition agreement, or any restrictive covenant to a former
employer relating to the right of any such employee to be employed by the
Company because of the nature of the business conducted or presently proposed
to be conducted by the Company or to the use of trade secrets or proprietary
information of others.  There is neither pending nor, to the Company's
knowledge and belief, threatened any actions, suits, proceedings or claims,
or to its knowledge any basis therefor or threat thereof with respect to any
contract, agreement, covenant or obligation referred to in the preceding
sentence.  The Company does not have any collective bargaining agreement
covering any of its employees.  Each employee, including Patrick J. Spain,
the Chairman and Chief Executive Officer of the Company, is an at-will
employee of the Company.  No labor union or other collective bargaining unit
represents or claims to represent any of the Company's employees.  To the
best of the Company's knowledge and belief, there is no union campaign
threatened or being conducted to solicit cards from employees to authorize a
union to request a National Labor Relations Board certification election with
respect to any Company employees.  The Company has complied in all material
respects with all applicable laws, rules and regulations relating to the
employment of labor, including, without limitation, those related to wages,
hours, collective bargaining, occupational safety, discrimination, and the
payment of social security and other payroll-related taxes, and it has not
received any notice alleging that it has failed to comply in any material
respect with any of the foregoing.  There are no controversies, disputes or
proceedings pending or, to the best of the Company's knowledge and belief,
threatened, between the Company and any of its employees.

              2.14   EMPLOYEE BENEFIT PLANS.  Neither the Company nor any trade
or business (whether or not incorporated) which is under control, or which is
treated as a single employer, with the Company under Section 414(b), (c), (m) or
(o) of the Internal Revenue Code of 1986, as amended, maintains, contributes to
or has or had an obligation to contribute to any employee benefit plan within
the meaning of Section 3(B) of the Employee Retirement Income Security Act of
1974, as amended ("ERISA"), other than those plans which are set forth on the
Company Disclosure Statement.  All such employee benefit plans are in compliance
in all material respects with ERISA and all other applicable laws.  The Company
does not maintain any life or health benefits plan which provides for continuing
benefits or coverage for any individual or any dependent of any individual after
the termination of such individual's services to the Company, except as may be
required under the Consolidated Omnibus Budget Reconciliation Act of 1985, as
amended, and at the sole expense of the individual or the individual's
dependent.

              2.15   TAX RETURNS, PAYMENTS AND ELECTIONS.  The Company has
timely filed all federal, state and local tax returns and reports as required by
law.  These returns and reports are true and correct in all material respects
and were properly prepared.  The Company has paid all taxes and other
assessments due, except those contested by it in good faith and for which
adequate reserves have been established, which are listed in the Company
Disclosure Statement.  To the Company's knowledge, the provision for taxes of
the Company as reflected in the Financial Statements is adequate for taxes due
or accrued as of the date thereof.  No deficiencies for any taxes for which the
Company may be liable have been asserted or assessed against the Company and
there are no liens for taxes upon any of the assets of the Company.  The Company
has not been made a party to any pending action or proceeding by any
governmental authority for the assessment or collection of taxes, nor has any
claim for the assessment or collection of taxes

<PAGE>

been proposed or asserted against the Company.  No federal, state or local
tax audits or other administrative proceedings or court proceedings are
presently pending with regard to any taxes or returns for which the Company
may be liable.

              2.16   PRIVATE PLACEMENT.    Neither the Company, nor any person
acting on its behalf, has taken any action which would require registration of
the offering and sale of the Stock or which would violate applicable federal or
state securities laws or any rules, regulations or policies adopted thereunder.
The Company will not, and will not authorize anyone to, take any action which
would subject the issuance or sale of any of the Securities to Section 5 of the
Act.  Subject to the accuracy of the Investor's representations in Section 3
hereof, no consent, approval, permit, order or authorization of, or any
qualification, registration, designation or filing with any federal or state
securities regulator is required, except for the filing of a Form D with the
United States Securities and Exchange Commission which will be made timely.

              2.17   TITLE TO PROPERTIES; LIENS AND ENCUMBRANCES.  The Company
has good and marketable title to its properties and assets and has good title to
all its leasehold interests, in each case subject to no mortgage, pledge, lien,
security interest, conditional sale agreement, encumbrance or charge, except (i)
tax, materialmen's or like liens for obligations not yet due or payable or being
contested in good faith by appropriate proceedings, or (ii) possible minor liens
or encumbrances which do not in any case materially detract from the value of
the property subject thereto or materially impair the operations of the Company
and which have not arisen otherwise then in the ordinary course of business.

              2.18   FRANCHISES, LICENSES, TRADEMARKS, PATENTS AND OTHER RIGHTS.
The Company has all franchises, licenses and other similar authority necessary
for the conduct of its business, the lack of which could materially and
adversely affect the operations or condition, financial or otherwise, of the
Company, and it is not in default in any material respect under any of such
franchises, permits, licenses or other similar authority.  To the best of the
Company's knowledge, the Company possesses all patents, patent rights,
trademarks, trademark rights, trade names, trade names rights, copyrights, trade
secrets, information and other proprietary rights and processes necessary to
conduct its business as now being conducted and as planned to be conducted
without conflict with or infringement upon any valid rights of others and the
lack of which could materially and adversely affect the operations or condition,
financial or otherwise, of the Company.  The Company has not received any notice
of infringement upon or conflict with the asserted rights of others that has not
been resolved.

              2.19   INTELLECTUAL PROPERTY.  To the best of the Company's
knowledge, in the preparation of its books, software, online products and
offerings and other information products, the Company has not violated the
copyright or other intangible or intellectual rights of any third party.  The
Company is not aware of any competitor of the Company that is, without
authorization, extracting substantial portions of a Company database in order to
compete with the Company.  No third party has complained to the Company or filed
any legal action in connection with the Company's practice of linking to third
party sites on the World Wide Web or the Internet.

<PAGE>

              2.20   EMPLOYEE STOCK OPTIONS.  All of the outstanding options
indicated in Section 2.2(ii) were issued under either the Company's 1990 Stock
Option Plan, 1992 Stock Option Plan, 1995 Stock Option Plan , 1996 Stock Option
Plan or 1999 Stock Incentive Plan (the "Option Plans").  Except as set forth in
the Company Disclosure Statement, no options to purchase shares of Common Stock
have been issued to any person for the performance of personal services for the
Company or any affiliate thereof other than under the Option Plans and the
Company does not sponsor or maintain any plan or arrangement to award, sell or
otherwise transfer equity interests in the Company to employees or independent
contractors other than the Option Plans.  The Option Plans and the shares of
Common Stock reserved for issuance thereunder have been duly authorized and
approved by the Board of Directors of the Company and by the Company's
stockholders, and the terms of each Option Plan are set forth in a written
document.  The terms of each outstanding option issued under the Option Plans
are consistent with the terms of the Option Plan under which the option is
issued.

              2.21   INVESTMENT COMPANY.  The Company is not an "Investment
Company" within the meaning of the Investment Company Act of 1940, as amended.

              2.22   INSURANCE.  There is in full force and effect one or more
policies of insurance issued by insurers of recognized responsibility, insuring
the Company and its properties and business against such losses and risks, and
in such amounts, as are customary in the case of companies of established
reputation engaged in the same or similar business and similarly situated.

       3.     REPRESENTATIONS AND WARRANTIES OF INVESTOR.

       Investor hereby represents and warrants that:

              3.1    AUTHORIZATION.  This Agreement constitutes a valid and
legally binding obligation of the Investor, enforceable against the Investor in
accordance with its terms.

              3.2    LITIGATION.  There is no action, suit, proceeding or
investigation pending or, to Investor's knowledge, currently threatened against
Investor which questions the validity of this Agreement or the right of Investor
to enter into it, or to consummate the transactions contemplated hereby, nor, to
Investor's knowledge, is there any basis for the foregoing.

              3.3    COMPLIANCE WITH OTHER INSTRUMENTS.  The execution, delivery
and performance of this Agreement and the consummation of the transactions
contemplated hereby will not result in any violation or default of any
provisions of Investor's certificate of formation or any operating agreement
which may be adopted by Investor.  The Investor is not required to obtain any
consents from third parties or governmental agencies in connection with the
performance of its obligations hereunder.

              3.4    PURCHASE ENTIRELY FOR OWN ACCOUNT.  This Agreement is made
with Investor in reliance upon such Investor's representation to the Company,
which by such Investor's execution of this Agreement such Investor hereby
confirms, that the Stock will be acquired for investment for such Investor's own
account, not as a nominee or agent, and not with a view to the resale or

<PAGE>

distribution of any part thereof, and that such Investor has no present
intention of selling, granting any participation in, or otherwise distributing
the same.  By executing this Agreement, Investor further represents that
Investor does not have any contract, undertaking, agreement or arrangement with
any person to sell, transfer or grant participation to such person or to any
third person, with respect to any of the Stock.  Investor represents that it has
full power and authority to enter into this Agreement.

              3.5    DISCLOSURE OF INFORMATION.  Investor represents that it has
had an opportunity (a) to ask questions and receive answers from the Company
regarding the terms and conditions of the offering of the Stock and (b) to
obtain additional information to verify the accuracy of the other information
provided by the Company.  The foregoing, however, does not limit or modify the
representations and warranties of the Company in Section 2 of this Agreement or
the right of the Investor to rely thereon.

              3.6    INVESTMENT EXPERIENCE.  Investor acknowledges that it can
bear the economic risk of its investment and has such knowledge and experience
in financial or business matters that it is capable of evaluating the merits and
risks of the investment in the Stock.  Investor also represents it has not been
organized for the purpose of acquiring the Stock.

              3.7    ACCREDITED INVESTOR.  Investor is an "accredited investor"
within the meaning of Rule 501 of Regulation D, as currently in effect,
promulgated by the Securities and Exchange Commission ("Commission") pursuant to
the Securities Act of 1933 (the "Act").

              3.8    RESTRICTED SECURITIES.  Investor understands (a) that the
Stock it is purchasing are characterized as "restricted securities" under the
federal securities laws inasmuch as it is being acquired from the Company in a
transaction not involving a public offering, (b) that under such laws and
applicable regulations such securities may be resold without registration under
the Act only in certain limited circumstances, and (c) that the Company may
require a legal opinion of Investor's counsel with respect to unregistered
transfers, except with respect to transfers to Affiliates (as hereinafter
defined).

              3.9    LEGENDS.  Investor understands that the certificates
evidencing the Stock may bear the following legend at the discretion of the
Company:

       "The securities represented by this certificate have not been registered
under the Securities Act of 1933, as amended (the "Act"), or under the
securities laws of any state, and may not be sold or transferred in the absence
of an effective registration statement under the Act or an opinion of counsel
reasonably satisfactory to Hoover's Inc. (the "Company") to the effect that an
exemption from registration thereunder is available."

       4.     CONDITIONS OF INVESTOR'S OBLIGATIONS AT CLOSING.

       The obligation of Investor under Section 1.1 of this Agreement is subject
to the fulfillment on or before the Closing of each of the following conditions,
the waiver of which shall not be effective against the Investor unless the
Investor consents in writing thereto:

<PAGE>

              4.1    REPRESENTATIONS AND WARRANTIES.  The representations and
warranties of the Company contained in Section 2 shall be true on and as of the
Closing in all material respects with the same effect as though such
representations and warranties had been made on and as of the date of such
Closing.

              4.2    PERFORMANCE.  The Company shall have performed and complied
with all agreements, obligations and conditions contained in this Agreement that
are required to be performed or complied with by it on or before the Closing in
all material respects.

              4.3    CONDUCT OF BUSINESS.  Until Closing, the Company shall have
conducted its business in the ordinary course consistent with past practice
other than as required in connection with the Company's currently planned
initial public offering of Common Stock.  For purposes of this Section 4.3, the
Company's (i) issuance of stock options and other securities to its employees,
directors and consultants and (ii) issuance of securities as contemplated in
Section 2.2(ii) shall be deemed by the parties to be in the ordinary course.

              4.4    COMPLIANCE CERTIFICATE.  The President of the Company shall
deliver to Investor at the Closing a certificate on behalf of the Company
certifying that the conditions specified in Sections 4.1 and 4.2 have been
fulfilled.

              4.5    ISSUANCE OF STOCK.  The Company shall have delivered to
Investor a certificate or certificates representing the Stock.

              4.6    PROCEEDINGS AND DOCUMENTS.  All corporate and other
proceedings in connection with the transactions contemplated at the Closing and
all documents incident thereto shall be satisfactory in form and substance to
Investor and Investor's counsel, and they shall have received all such
counterpart original and certified or other copies of such documents as they may
reasonably request.

              4.7    STOCKHOLDER WAIVER.  The Stockholders of the Company shall
have waived any preemptive rights with respect to the Stock.

              4.8    ADDITION TO STOCKHOLDERS AGREEMENT.  The Investor shall
have become a party to the Stockholders Agreement.

              4.9    LEGAL OPINION.  Investor shall have received from Brobeck,
Phleger & Harrison LLP, counsel to the Company, an opinion addressed to
Investor, dated the Closing Date, addressing the opinions set forth on EXHIBIT B
hereto.

              4.10   STRATEGIC RELATIONSHIP AGREEMENT.  The Company and the
Investor shall have executed the Strategic Relationship Agreement in the form
attached hereto as EXHIBIT C (the "Strategic Relationship Agreement").

              4.11   SECRETARY'S CERTIFICATE.  The Secretary of the Company
shall deliver to the Investor at the Closing a certificate on behalf of the
Company certifying (i) a true and correct copy of the Stockholders Agreement (as
executed by all stockholders) to be of continuing effect

<PAGE>

as of the Closing Date, (ii) resolutions of the board of directors of the
Company to be duly adopted and in full force and effect on the Closing Date
authorizing the execution, delivery and performance of this Agreement and the
Stockholders Agreement, (iii) true and correct copies of the Charter and
bylaws of the Company to be of continuing effect as of the Closing Date, and
(iv) receipt of the stockholder waiver required by Section 4.7.

       5.     CONDITIONS OF THE COMPANY'S OBLIGATIONS AT CLOSING.

       The obligations of the Company to the Investor under this Agreement are
subject to the fulfillment on or before the Closing of each of the following
conditions by the Investor:

              5.1    REPRESENTATIONS AND WARRANTIES.  The representations and
warranties of Investor contained in Section 3 shall be true on and as of the
Closing in all material respects with the same effect as though such
representations and warranties had been made on and as of the Closing.

              5.2    PERFORMANCE.  Investor shall have performed and complied
with all agreements, obligations and conditions contained in this Agreement that
are required to be performed or complied with by it on or before the Closing in
all material respects.

              5.3    PAYMENT OF PURCHASE PRICE.  Investor shall have delivered
the purchase price for the Stock specified in Section 1.1 hereof.

              5.4    COMPLIANCE CERTIFICATE.  A duly authorized officer of the
Investor shall deliver to the Company at the Closing a certificate on behalf of
the Investor certifying that the conditions specified in Sections 5.1, 5.2 and
5.3 have been fulfilled.

              5.5    STOCKHOLDER WAIVER.  The Stockholders of the Company shall
have waived any preemptive rights with respect to the Stock.

              5.6    ADDITION TO STOCKHOLDERS AGREEMENT.  The Investor shall
have become a party to the Stockholders Agreement.

              5.7    STRATEGIC RELATIONSHIP AGREEMENT.  The Company and the
Investor shall have executed the Strategic Relationship Agreement.

              5.8    GUARANTEE.  Knowledge Enterprises, Inc., a Delaware
corporation, the parent of the Investor, shall have executed and delivered to
the Company a Guaranty in favor of the Company guaranteeing the obligations of
the Investor under this Agreement and the Strategic Relationship Agreement in
the form attached hereto as EXHIBIT D.

       6.     ADDITIONAL COVENANTS.

              6.1    DELIVERY OF FINANCIAL STATEMENTS.  For so long as the
Investor is a stockholder of the Company and until such time as the Company
shall have a class of securities registered under the Securities Exchange Act of
1934, the Company shall deliver to Investor:


<PAGE>

                     (a)    as soon as practicable, but in any event within 90
days after the end of each fiscal year of the Company, the consolidated balance
sheet and statements of income and cash flow for such fiscal year, prepared in
accordance with generally accepted accounting principles, consistently applied;
and audited by a nationally recognized firm of independent certified public
accountants;

                     (b)    within 45 days of the end of each quarter, (i) the
consolidated balance sheets of the Company and its subsidiaries and statements
of income and cash flow for such quarter certified by the Company's Chief
Financial Officer as presenting fairly the consolidated financial position and
results of operations of the Company and its consolidated subsidiaries in
accordance with generally accepted accounting principles, consistently applied
(with the exception of supporting footnotes) and (ii) comparisons of such
statements to budget for and as of the end of such quarter in reasonable detail;
and

                     (c)    such other information relating to the financial
conditions, business prospects or corporate affairs of the Company as Investor
may from time to time reasonably request to comply with applicable Securities
and Exchange Commission and other governmental filing requirements and such
other information as Investor may reasonably request, including, but not limited
to, any reports or information furnished to the Company's lenders or reports or
other filings made to or filed with governmental authorities and internally
generated periodic financial reports; PROVIDED, HOWEVER, that the Company shall
not be obligated under this Section 6.1(c) to provide information which it deems
in good faith to be a trade secret or similar confidential information.

              6.2    BOARD REPRESENTATION.  Prior to a firm commitment,
underwritten public offering of the Company's Common Stock (a "Qualified
Offering"), the Investor shall be entitled to designate a board member,
reasonably satisfactory to the Company, to the Company's Board of Directors, to
serve until the next annual meeting of the Company's stockholders, and the
Company agrees not to maintain a Board of Directors that exceeds ten directors.
Subsequent to a Qualified Offering, the Company shall have no further
obligations pursuant to this Section 6.2.

              6.3    STANDSTILL AGREEMENT.  For a period of three years
subsequent to the Closing, unless otherwise approved by a majority of the
disinterested members of the Company's Board of Directors, Investor and its
Affiliates shall not, directly or indirectly, acquire beneficial ownership of or
voting control over any shares of Common Stock if the effect of such acquisition
would be to increase the aggregate number of shares of Common Stock then
beneficially owned, directly or indirectly, or over which there is voting
control by Investor and its Affiliates to greater than forty-nine percent (49%)
of shares of Common Stock outstanding.  For purposes of this Agreement,
"Affiliate" of Investor shall mean any person directly or indirectly
controlling, controlled by, or under common control with Investor, including
officers and directors.  For purposes of this Section 6.3, "voting control"
shall mean the power to vote or to direct the voting, whether directly or
indirectly, through an Affiliate, contractual right, verbal understanding, or
otherwise.  For purposes of this Section 6.3, "beneficial ownership" shall have
the same meaning as in Rule 13d-3(d)(1) promulgated under the Securities
Exchange Act of 1934.

<PAGE>

              6.4    REGISTRATION: LISTING ON SECURITIES EXCHANGES.  If at any
time the Company proposes or determines to register any Common Stock held by a
stockholder of the Company (other than pursuant to registration on Form S-8 or
any successor form) in a secondary underwritten offering to the public for cash,
the Company will (a) promptly give written notice thereof to the Investor and
(b) include in such registration (and any related qualification under blue sky
laws or other state securities laws), and in the underwriting involved therein,
all the Common Stock specified by the Investor in a written request, received by
the Company within thirty (30) days after the mailing of such written notice by
the Company; provided, that if the managing underwriters advise the Company in
writing that in their opinion marketing factors require a limitation in the
number of securities to be included, the Company will include in such
registration (i) first, any Common Stock offered by the Company, and (ii)
second, if all the Company's Common Stock is included in the registration, the
number of shares of Common Stock requested to be included that, in the opinion
of such underwriters, can be sold, PRO RATA among the respective stockholders of
the Company on the basis of the amount of Common Stock owned by each such
stockholder assuming exercise of all outstanding warrants and options to
purchase shares of Common Stock.  The Company shall not grant any registration
rights inconsistent with the rights granted to Investor herein.  The price at
which the Investor's Common Stock being registered in such offering are offered
to the public shall be equal to the price at which the Company's Common Stock is
offered to the public in such registration.  No securities excluded from the
underwriting by reason of the underwriter's marketing limitation shall be
included in such registration.  The Investor shall be required to pay
underwriter discounts and commissions, pay incremental expenses of the offering
attributable to the registration of Investor's stock, provide indemnification to
the Company and the underwriters, provide a lockup agreement, and comply with
such other terms and conditions, in each case, only to the extent required of
the other stockholders selling Common Stock pursuant to such offering.  The
Company will indemnify Investor against any damages incurred by Investor as a
result of any untrue statement or alleged untrue statement of a material fact
contained in a registration statement except to the extent such damages result
from information provided to Company by Investor for inclusion in such
registration statement.

              6.5    EXCLUSIVITY.  Neither the Company nor any of the officers,
directors or representatives of the Company shall, directly or indirectly,
solicit, initiate or otherwise participate with respect to any inquiries or
proposals concerning any substantial equity investment in the Company, other
than with respect to investments by up to two other strategic partners of up to
$2.0 million each and the contemplated initial public offering of the Company's
Common Stock, until the earlier of the Closing or the termination of this
Agreement in accordance with Section 7.1.  If the Company shall fail to comply
with the requirements of this Section 6.5, the Company shall reimburse Investor
for Investor's out-of-pocket expenses incurred in connection with this
transaction.

              6.6    NONEXCLUSIVE REMEDIES.  If

                     (a)    the Company shall be in default of this Agreement as
a result of the occurrence of a material failure to comply with the requirements
of Sections 6.1, 6.2 and 6.4 hereof; or

<PAGE>

                     (b)    the Investor shall be in default of this Agreement
as a result of the occurrence of a material failure to comply with the
requirements of Section 6.3 hereof;

              then the Company and Investor agree that monetary remedies are
inadequate as relief for each of the defaults set forth above and that it is not
possible to measure the economic loss as a result of any such default.
Therefore, in the event of a default by the Company of any items set forth in
subsection (a) hereof, and in the event of a default by Investor of any items
set forth in subsection (b) hereof, Investor and the Company, as the case may
be, at its sole option, may enforce specific performance of the provisions
referenced in subsections (a) or (b), respectively, each against the other.  In
addition to and not to the exclusion of any other remedy at law or in equity,
Investor and the Company, as the case may be, may pursue any other available
remedy for such default, including the recovery of monetary damages.

       7.     TERMINATION.

              7.1    This Agreement may be terminated at any time prior to the
Closing Date:

                     (a)    by mutual consent of the Company and the Investor;
or

                     (b)    by either the Company or the Investor on or after
June 30, 1999, upon written notice to the other if the Closing has not occurred;
or

                     (c)    by Investor if any of the conditions in Section 4
shall have become incapable of fulfillment and shall not have been waived by
Investor; or

                     (d)    by the Company if any of the conditions in Section 5
shall have become incapable of fulfillment and shall not have been waived by the
Company; or

                     (e)    by either the Company or the Investor if any
representation and warranty of the other party set forth in this Agreement are
then materially incorrect.

              7.2    In the event of termination of this Agreement as provided
above, all provisions of this Agreement except Sections 8.1, 8.8, 8.9, and 8.10
shall become null and void and of no further force and effect, and there shall
be no liability under such void sections on the part of either the Company or
the Investor or their respective officers and directors; provided, however, that
nothing herein shall relieve any party for liability for a breach of this
agreement prior to termination.

       8.     MISCELLANEOUS.

              8.1    ENTIRE AGREEMENT.  This Agreement contains the entire
agreement among the parties with respect to the transactions contemplated
hereby.

              8.2    SUCCESSORS AND ASSIGNS.  Investor may assign this Agreement
only to an Affiliate in conjunction with the assignment of the Stock pursuant to
the terms of the Stockholders Agreement, as amended.  Except as otherwise
provided herein, the terms and conditions of this Agreement shall inure to the
benefit of and be binding upon the respective successors and assigns

<PAGE>

of the parties.  Nothing in this Agreement, express or implied, is intended
to confer upon any party other than the parties hereto or their respective
successors and assigns any rights, remedies, obligations, or liabilities
under or by reason of this Agreement, except as expressly provided in this
Agreement.

              8.3    GOVERNING LAW.  This Agreement shall be governed by and
construed under the laws of the State of Delaware, without reference to such
state's principles of conflicts of laws.

              8.4    COUNTERPARTS.  This Agreement may be executed in two or
more counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.

              8.5    SURVIVAL OF WARRANTIES.  The warranties, representations,
and covenants of the Company and Investors contained in or made pursuant to this
Agreement shall survive the execution and delivery of this Agreement until
termination of this Agreement in accordance with Section 7, or for the period
ending 18 months following the Closing Date and shall in no way be affected by
any investigation of the subject matter thereof made by or on behalf of the
Investor or the Company provided that the representations regarding the
capitalization of the Company in Section 2.2 of this Agreement shall survive for
the period ending 30 days after the expiration of any applicable statute of
limitations.  All covenants and agreements set forth in this Agreement,
including without limitation Sections 6.1, 6.2, 6.3, 6.4, 6.5 and 8.6, shall
survive the Closing until fully discharged and performed or terminated in
accordance with the terms hereof.

              8.6    NOTICES.  Unless otherwise provided, any notice required or
permitted under this Agreement shall be given in writing and shall be deemed
effectively given upon (i) personal delivery or delivery by nationally
recognized overnight courier to the party to be notified, (ii) deposit with the
United States Post Office, by registered or certified mail, postage prepaid, or
(iii) delivery by facsimile transmission for such party, at such address or
facsimile telephone number, as the case may be, as is set forth on the signature
pages hereof, or at such other address or number as such party may designate by
10 days advance written notice to the other party in accordance herewith.

              8.7    FINDER'S FEE.  Each party represents that it neither is nor
will be obligated for any finder's fee or commission in connection with this
transaction.  Investor agrees to indemnify and to hold harmless the Company from
any liability for any commission or compensation in the nature of a finder's fee
(and the costs and expenses of defending against such liability or asserted
liability) for which the Investor or any of its officers, partners, employees,
or representatives is responsible.  The Company agrees to indemnify and hold
harmless Investor from any liability for any commission or compensation in the
nature of a finder's fee (and the costs and expenses of defending against such
liability or asserted liability) for which the Company or any of its officers,
employees or representatives is responsible.

              8.8    EXPENSES.  Subject to Section 6.5, irrespective of whether
the Closing is effected, the Company and the Investor shall each pay all costs
and expenses that they each incur with respect to the negotiation, execution,
delivery and performance of this Agreement.  If any action at law or in equity
is necessary to enforce or interpret the terms of this Agreement, the prevailing

<PAGE>

party shall be entitled to reasonable attorney's fees, costs and necessary
disbursements in addition to any other relief to which such party may be
entitled.

              8.9    AMENDMENTS AND WAIVERS.  Any term of this Agreement may be
amended and the observance of any term of this Agreement may be waived (either
generally or in a particular instance and either retroactively or
prospectively), only with the written consent of the Company and the Investor.

              8.10   SEVERABILITY.  The invalidity of any portion hereof shall
not affect the validity, force, or effect of the remaining portions hereof.  If
it is ever held that any restriction hereunder is too broad to permit
enforcement of such restriction to its fullest extent, the parties agree that a
court of competent jurisdiction may enforce such restriction to the maximum
extent permitted by law against those for whom it may be enforceable, and each
party hereby consents and agrees that such scope may be judicially modified
accordingly in any proceeding brought to enforce such restriction.

              8.11   TITLES AND SUBTITLES. The titles and subtitles used in this
Agreement are used for convenience only and are not to be considered in
construing or interpreting this Agreement.

<PAGE>

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

                         HOOVER'S, INC.




                         By:   /s/ Patrick J. Spain
                               -----------------------------
                               Patrick J. Spain, President

                         Address: 1033 La Posada Drive
                                  Suite 250
                                  Austin, Texas  78752
                                  Telephone: 512/374-4545
                                  Facsimile: 512/374-4600

                         With a copy to:

                                Ronald G. Skloss
                                Brobeck, Phleger & Harrison, LLP
                                301 Congress Avenue, Suite 1200
                                Austin, Texas  78701
                                Telephone: 512/479-2962
                                Facsimile: 512/477-5813



                         INVESTOR

                         KNOWLEDGE NET HOLDINGS, L.L.C.



                         By:   /s/ Steven B. Fink
                               -----------------------------
                               Steven B. Fink, President

                         Address:  844 Moraga Drive
                                   Los Angeles, California  94049
                                   Telephone: 310/440-3660
                                   Facsimile: 310/440-3676

                         With a copy to:


                              Maron & Sandler
                              844 Moraga Drive

                     [SIGNATURE PAGE TO STOCK PURCHASE AGREEMENT]

<PAGE>

                              Los Angeles, California 90049
                              Telephone:     310/440-3600
                              Facsimile:     310/440-3690


<PAGE>


                          STRATEGIC RELATIONSHIP AGREEMENT


     This STRATEGIC RELATIONSHIP AGREEMENT (this "AGREEMENT") is between
Hoover's, Inc., a Delaware corporation ("HOOVER'S"), and Knowledge Net Holdings,
L.L.C., a Delaware limited liability company ("KU").

                                      RECITALS

     WHEREAS, Hoover's and KU are parties to a Stock Purchase Agreement, dated
June 11, 1999 (the "STOCK PURCHASE AGREEMENT"), whereby Hoover's has agreed to
sell, and KU has agreed to purchase, shares of Hoover's common stock; and

     WHEREAS, in consideration of Hoover's execution and delivery of the Stock
Purchase Agreement, and as a condition to closing the Stock Purchase Agreement,
Hoover's and KU agreed to enter into this Agreement.

     NOW, THEREFORE, the parties hereto, intending to be legally bound, hereby
agree as follows:

                                     AGREEMENT

     1.   TERMS AND CONDITIONS.  The following terms will govern the development
of the strategic relationship (the "STRATEGIC RELATIONSHIP") between the
parties:

     (a)  KU will purchase Services (as defined below) from Hoover's of at least
          $2.0 million (Two Million Dollars) beginning on October 1, 1999
          through September 30, 2001 (the "SPENDING REQUIREMENT").  At least
          $250,000 (Two Hundred Fifty Thousand Dollars) in Services will be
          purchased during the period from October 1, 1999 through December 31,
          1999 (the "INITIAL QUARTER"). KU shall use reasonable efforts to spend
          the remaining amount of the Spending Requirement in equal increments
          over the seven consecutive quarterly periods commencing January 1,
          2000 and agrees to spend a minimum of $100,000 (One Hundred Thousand
          Dollars) in each such quarter.  KU and Hoover's shall meet no later
          than March 31, 2000 with the intent of agreeing to the form and timing
          of the remaining Spending Requirement, with such remaining Spending
          Requirement to in any event be fully paid by September 30, 2001.

     (b)  "SERVICES" may include, but are not limited to: (i) banner and button
          advertising on Hoover's Online or its affiliated Web sites; (ii)
          sponsorship of feature or content areas of Hoover's Online,
          specifically an area of Hoover's Online dedicated to editorial content
          for a Training and Professional Development Resource Center; (iii)
          content licensing of Hoover's proprietary company or industry
          information for redistribution on KU operated Web sites; (iv) set-up
          fees associated with any Service; (v) editorial services associated
          with the creation of a


<PAGE>


          micro-site within Hoover's Online featuring KU content, goods, or
          services; (vi) enterprise subscriptions for KU and its Affiliates
          as defined below; and (vii) any other services that may be required
          following good faith negotiations between the Parties.

     (c)  KU and Hoover's will execute appropriate contracts to reflect the
          Services subject to Hoover's standard terms and conditions for similar
          services as evidenced by standard agreements used by Hoover's from
          time-to-time for similar services to other customers.

     (d)  All spending by KU or its Affiliates will serve toward fulfilling KU's
          Spending Requirement under this Agreement.

     (e)  KU and Hoover's will determine the Services to be provided during the
          Initial Quarter by August 30, 1999 to allow Hoover's adequate time to
          integrate and provide any Services during the Initial Quarter.  KU and
          Hoover's will determine the Services to be provided during the period
          from January 1, 2000 through March 31, 2000 prior to November 30, 1999
          to allow Hoover's adequate time to integrate and provide any Services
          required during such period.

     (f)  For purposes of this Agreement, "Affiliate" of KU shall mean any
          person or entity directly or indirectly controlling, controlled by, or
          under common control with KU.

     2.   RATES FOR SERVICES.  The economic terms of the final components of the
Strategic Relationship will be subject to prevailing market conditions at rates
to be agreed upon by Hoover's and KU.  If the parties cannot mutually agree as
to rates for any or all of the individual Services that could be provided by
Hoover's to KU during the term of this Agreement, the parties agree to mutually
select an independent third party who is knowledgeable regarding similar
transactions to assist the parties' determination of a market rate.

     3.   REPRESENTATIONS AND WARRANTIES.

     (a)  Hoover's hereby represents and warrants to KU that it has the right,
          power and authority to enter into this Agreement and perform its
          obligations as set forth herein; (ii) it is under no obligation or
          restriction, nor will it assume any such obligation or restriction,
          that does or would interfere or conflict with its obligations under
          this Agreement; and (iii) the Services provided by Hoover's hereunder
          will be rendered in a commercially reasonable manner.

     (b)  KU hereby represents and warrants to Hoover's that it has the right,
          power and authority to enter into this Agreement and perform its
          obligations as set forth herein; (ii) it is under no obligation or
          restriction, nor will it assume any such obligation or restriction,
          that does or would interfere or conflict with its obligations under
          this Agreement; (iii) it is either the owner of or it has the right

<PAGE>


          to use, publish, reproduce and display any content it provides to
          Hoover's for inclusion in any Services that Hoover's will provide
          under this Agreement.

     (c)  EXCEPT AS OTHERWISE SPECIFICALLY PROVIDED IN THIS AGREEMENT, NEITHER
          PARTY MAKES ANY OTHER WARRANTIES, EITHER EXPRESS, IMPLIED OR
          STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF
          TITLE, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

     4.   TERM.  This Agreement shall commence on the date last written above
          and shall continue through September 30, 2001.

     5.   TERMINATION FOR CAUSE.  In the event that either party materially
          defaults in the performance of any of its duties or obligations
          hereunder, which default shall not be substantially cured within
          thirty (30) days after written notice is given to the other party
          specifying the default, then such party may, by giving written notice
          thereof to the other party, terminate this Agreement as of a date
          specified in such notice of termination.  In the event that Hoover's
          terminates this Agreement under this paragraph 5 or paragraph 6 below,
          then KU agrees that Hoover's shall have the right to repurchase the
          shares of Common Stock purchased by KU pursuant to the Stock Purchase
          Agreement at a price per share equal to that paid by KU under the
          terms of the Stock Purchase Agreement (the "REPURCHASE RIGHT").  Such
          Repurchase Right shall be exercisable by Hoover's at any time during
          the thirty day period subsequent to Hoover's termination of this
          Agreement under this paragraph 5 or paragraph 6 by delivering written
          notice to KU.

     6.   OTHER TERMINATION.  Either KU or Hoover's may terminate this Agreement
          immediately upon the occurrence of any of the following events with
          respect to the other party:  (a) a receiver is appointed for such
          party or its material assets; (b) such party becomes insolvent,
          generally unable to pay its debts as they become due, makes an
          assignment for the benefit of its creditors or seeks relief under any
          bankruptcy, insolvency or debtor's relief law; (c) if proceedings are
          commenced against the other party under any bankruptcy, insolvency or
          debtor's relief law, and such proceedings have not been vacated or set
          aside within sixty (60) days from the date of commencement thereof; or
          (d) if such party is liquidated or dissolved or otherwise ceases to do
          business provided written notice is provided to the other party.

     7.   EFFECTS OF TERMINATION.  In the event of any termination of this
          Agreement, KU and Hoover's shall, within thirty (30) days after the
          effective date of such termination, remove, take down, or cease to
          provide Services (including under any individual agreement for
          Services between the parties), and return to the other party any
          intellectual or other property licensed or otherwise obtained from the
          other party for the purpose of providing such Service.

<PAGE>



     8.   BINDING NATURE AND ASSIGNMENT.  This Agreement shall be binding on the
          Parties hereto and their respective successors and assigns, but
          neither party may, or shall have the power to, assign this Agreement
          without the prior written consent of the other, which consent shall
          not be unreasonably withheld.

     9.   COMPLIANCE WITH LAW.  Each party shall comply with all applicable
          laws, codes, ordinances, rules and regulations of the federal, state
          and local governments, and of any and all political subdivisions and
          regulatory authorities thereof.  Each party shall obtain all necessary
          permits and licenses required in connection with the performance of it
          obligations hereunder.

     10.  NOTICES.  Wherever under this Agreement one party is required or
          permitted to give notice to the other, such notice shall be deemed
          given when delivered in hand or when mailed by registered or certified
          United States mail, return receipt requested, postage prepaid, and
          sent to the following address:

          If to KU:      Knowledge Net Holdings, L.L.C.
                              844 Moraga Drive
                              Los Angeles, California 90049
                              Attn:  Steven B. Fink

             with a copy to:  Maron & Sandler
                              844 Moraga Drive
                              Los Angeles, California 90049
                              Attn:  Stanley E. Maron

          If to Hoover's: Hoover's, Inc.
                              1033 La Posada Drive
                              Suite 250
                              Austin, Texas  78752
                              Attention: Chief Financial Officer

              with a copy to: Brobeck, Phleger & Harrison LLP
                              301 Congress Avenue, Suite 1200
                              Austin, Texas 78701
                              Attn:  Ronald G. Skloss


     11.  HEADINGS.  The article and section headings used herein are for
          reference and convenience only and shall not affect in any way the
          meaning or interpretation of this Agreement.

     12.  RELATIONSHIP OF PARTIES.  This Agreement does not constitute a party
          as the agent or legal representative of the other and does not create
          a partnership or joint venture between the parties.

<PAGE>


     13.  CONFIDENTIALITY.  This Agreement and all other information or know-how
          that relates to that party's operations, future business plans, or
          other proprietary information which is marked or identified as
          "Confidential" and/or "Proprietary", or is otherwise reasonably
          identified as confidential is confidential ("Confidential
          Information").  Each party may use Confidential Information received
          from the other party hereunder only in connection with the business
          purposes for which such Confidential Information was or shall be
          provided. Each party agrees to use the same means it uses to protect
          its own Confidential Information, but in any event not less than
          reasonable means, to prevent the disclosure and to protect the
          confidential and proprietary nature of the other party's Confidential
          Information. Confidential Information shall not include anything which
          is (i) already known by the recipient party without an obligation of
          confidentiality, (ii) publicly known or becomes publicly known through
          no unauthorized act of the recipient party, (iii) rightfully received
          from a third party under no obligation of confidentiality, (iv)
          independently developed by the recipient party without use of the
          other party's Confidential Information, (v) disclosed without similar
          restrictions to a third party by the party owning the Confidential
          Information, (vi) approved by the other party for disclosure, or (vii)
          required to be disclosed pursuant to requirement of a governmental
          agency or law so long as the disclosing party provides the other party
          with notice of such requirement prior to any such disclosure.
          Notwithstanding anything to the  contrary contained herein, each party
          may provide access to and the use of the Confidential Information to
          third parties providing services to such party who have a business
          need to access such Confidential Information in connection with a bona
          fide service being provided to such party so long as such party takes
          reasonable steps to ensure that such third parties maintain the
          confidentiality of such Confidential Information as provided for
          hereunder.

     14.  SEVERABILITY.  If any provision of this Agreement is declared or found
          to be illegal, unenforceable or void, then both parties shall be
          relieved of all obligations arising under such provision, but only to
          the extent that such provision is illegal, unenforceable or void, it
          being the intent and agreement of the parties that this Agreement
          shall be deemed amended by modifying such provision to the extent
          necessary to make it legal and enforceable while preserving its intent
          or, if that is not possible, by substituting therefor another
          provision that is legal and enforceable and achieves the same
          objective.  If the remainder of this Agreement shall not be affected
          by such declaration or finding and is capable of substantial
          performance, then, each provision not so affected shall be enforced to
          the extent permitted by law.

     15.  PRESS RELEASES.  Except to the extent required by applicable law or as
          otherwise specified herein, any use by one party of the other party's
          name, trademarks or service marks in any press releases, customer
          lists, marketing materials or other announcements concerning the
          matters covered by this Agreement, or for

<PAGE>


          promotional, advertising or other purposes, shall require the other
          party's prior written approval.  Notwithstanding the foregoing, once
          either party refers to the existence of its relationship with the
          other party in printed customer lists that may only be provided to
          prospective new customers of such party and such use has been
          approved by the other party, similar uses may be made without
          submitting such uses for approval.

     16.  WAIVER.  No delay or omission by either party hereto to exercise any
          right or power hereunder shall impair such right or power or be
          construed to be a waiver thereof.  A waiver by either of the parties
          hereto of any of the covenants to be performed by the other or any
          breach thereof shall not be construed to be a waiver of any succeeding
          breach thereof or of any other covenant herein contained.  All
          remedies provided for in this Agreement shall be cumulative and in
          addition to and not in lieu of any other remedies available to either
          party at law, in equity or otherwise.

     17.  FORCE MAJEURE.  If the performance of this Agreement or any obligation
          hereunder is prevented, restricted or interfered with by reason of
          fire or other casualty or accident, acts of God, severe weather
          conditions, war or other violence, any law, order, proclamation,
          regulation, ordinance, demand or requirement of any governmental
          agency, or any other act or condition whatsoever beyond the reasonable
          control of the parties hereto, the party whose performance is so
          affected shall be excused from such performance; PROVIDED, HOWEVER,
          that in such event, the other party shall be relieved of any payment
          obligations during such force majeure event; and PROVIDED, FURTHER,
          that if either party invokes this Section for any consecutive period
          of thirty (30) business days or longer, then the other party may
          terminate this Agreement without penalty, upon written notice to such
          invoking party.

     18.  SURVIVAL OF TERMS.  Termination or expiration of this Agreement for
          any reason shall not terminate any rights, liabilities or obligations
          that have either accrued prior to the effective date of termination of
          this Agreement or which the parties have expressly agreed shall
          survive any such termination or expiration.

     19.  ENTIRE AGREEMENT.  This Agreement and each Exhibit attached hereto,
          each of which is incorporated herein for all purposes, constitutes the
          entire agreement between the parties hereto with respect to the
          subject matter hereof, and there are no written or oral
          representations, understandings or agreements relative hereto which
          are not fully expressed herein.  This Agreement and such Exhibits are
          intended to be the sole and exclusive statement of the agreement
          between the parties hereto with respect to the subject matter hereof
          and any other terms or conditions included in any forms utilized or
          exchanged by the parties hereto shall be of no force or effect and
          shall not be incorporated herein or be binding unless expressly agreed
          to in writing by both parties hereto.  No change, amendment, waiver or
          discharge hereof shall be valid unless in writing and signed by an
          authorized representative

<PAGE>


          of the party against which such change, amendment, waiver or discharge
          is sought to be enforced.

     20.  GOVERNING LAW.  This Agreement shall be governed by and construed in
          accordance with the laws of the State of Texas, without reference to
          such state's principles of conflicts of laws.


<PAGE>



SIGNATURE PAGE TO STRATEGIC RELATIONSHIP AGREEMENT


     IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first above written.

                         HOOVER'S, INC.


                         By:   /s/ Carl G. Shepherd
                             -------------------------------------
                                   Carl G. Shepherd
                                   Executive Vice President and
                                   Chief Operating Officer


                         KNOWLEDGE NET HOLDINGS, L.L.C.


                         By:   /s/ Steven B. Fink
                             --------------------------------------
                                   Steven B. Fink
                                   President

<PAGE>

                     AMENDMENT NO. 1 TO STOCK PURCHASE AGREEMENT

     THIS AMENDMENT NO. 1 TO STOCK PURCHASE AGREEMENT ("Amendment") is made as
of the 11th day of June, 1999, by and among Hoover's, Inc., a Delaware
corporation (the "Company"), Knowledge Net Holdings, L.L.C., a Delaware limited
liability company ("KNH"), and Nextera Enterprises, Inc., a Delaware corporation
("Nextera"), with reference to the following facts:

     A.   The Company and KNH are parties to that certain Stock Purchase
Agreement, dated as of June 11, 1999 (the "Agreement").  Initially capitalized
terms used herein shall have the meanings as defined in the Agreement unless
otherwise specified herein.

     B.   The parties have agreed that Nextera will purchase approximately five
percent (5%) of the Stock originally to be purchased by KNH pursuant to the
Agreement and the parties desire to amend the Agreement to make Nextera an
Investor under the Agreement.

     NOW, THEREFORE, THE PARTIES AGREE AS FOLLOWS:

     1.   PURCHASE AND SALE OF STOCK.  Section 1.1 of the Agreement is amended
to reflect that at the Closing:  (a) the Company shall sell to KNH, and KNH
shall purchase from the Company, 1,295,454 (post-split) shares of the Stock for
an aggregate consideration of $7,073,179, and (b) the Company shall sell to
Nextera, and Nextera shall purchase from the Company, 68,182 (post-split) shares
of the Stock for an aggregate consideration of $372,274.

     2.   NEXTERA AS AN INVESTOR.  Sections 5.7, 6.2 and 6.5 of the Agreement
shall not be applicable to Nextera.  Nextera is an Affiliate of KNH for purposes
of Section 6.3 of the Agreement as long as KNH or any Affiliate of KNH holds
shares of Nextera.  Subject to the immediately preceding two sentences, Nextera
shall be an Investor for all purposes of the Agreement and all references in the
Agreement to "Investor" shall include Nextera.  Without limiting the generality
of the foregoing:  (a) Nextera shall have all of the rights and obligations of
an Investor under the Agreement in the same manner as if Nextera was an original
signatory to the Agreement as an Investor, and (b) Nextera makes each the
representations and warranties in Section 3 of the Agreement with respect to
itself as an Investor.

     3.   STRATEGIC RELATIONSHIP AGREEMENT.  Without limiting the generality of
Section 2 above, although Nextera is not entering into the Strategic
Relationship Agreement, Nextera acknowledges and agrees that Nextera is
purchasing the shares of Stock subject to the provisions of Section 5 of the
Strategic Relationship Agreement which gives the Company the right to repurchase
the shares of Stock at a price per share equal to that to be paid by Nextera
hereunder.

     4.   EFFECT OF AMENDMENT.  Except as amended hereby, the Agreement shall
remain in full force and effect in accordance with its original terms.

<PAGE>

     IN WITNESS WHEREOF, the parties have executed this Amendment as of the date
first above written.

                               HOOVER'S, INC.


                               By: /s/ Patrick J. Spain
                                   --------------------------------
                                   Patrick J. Spain, President

                               Address:  1033 La Posada Drive
                                         Suite 250
                                         Austin, Texas 78752
                                         Telephone:  512/374-4545
                                         Facsimile:  512/374-4600

                               With a copy to:

                                   Ronald G. Skloss

                                   Brobeck, Phleger & Harrison, LLP
                                   301 Congress Avenue, Suite 1200
                                   Austin, Texas  78701
                                   Telephone:  512/479-2962
                                   Facsimile:  512/477-5813



                               INVESTORS

                               KNOWLEDGE NET HOLDINGS, L.L.C.


                               By: /s/ Steven B. Fink
                                   --------------------------------
                                   Steven B. Fink, President

                               Address:  844 Moraga Drive
                                         Los Angeles, California  94049
                                         Telephone:  310/440-3660
                                         Facsimile:  310/440-3676

                               With a copy to:

                                   Maron & Sandler
                                   844 Moraga Drive
                                   Los Angeles, California 90049
                                   Telephone:  310/440-3600

<PAGE>

                                   Facsimile:  310/440-3690


                               NEXTERA ENTERPRISES, INC.


                               By:  /s/ Ronald K. Bohlin
                                    -----------------------------------------
                                    Ronald K. Bohlin, Chief Operating Officer

                                 Address:  One Cranberry Hill
                                           Lexington, MA 02173
                                           Attention: Gresham T. Brebach, Jr.
                                           Telephone:  781/778-4400
                                           Facsimile:  781/778-4500

                               With a copy to:

                                     Maron & Sandler
                                     844 Moraga Drive
                                     Los Angeles, California 90049
                                     Telephone:  310/440-3600
                                     Facsimile:  310/440-3690

<PAGE>

                                                                    Exhibit 23.1



We consent to the reference to our firm under the caption "Experts" and to
the use of our reports dated April 17, 1999, except for the June 1999 stock
split described in Note 2, as to which the date is June 8, 1999 and the
reverse stock split described in Note 2, as to which the date is June 29,
1999, in Amendment No. 2 to the Registration Statement (Form S-1 No. 333-78109)
and related Prospectus of Hoover's, Inc. to be filed on or about June 30,
1999 for the registration of 3,737,500 shares of its common stock.


                                       /s/ Ernst & Young LLP


Austin, TX
June 29, 1999



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