<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
UNAUDITED CONDENSED FINANCIAL STATEMENTS FOR HOOVER'S, INC,. FOR THE
THREE MONTHS ENDED JUNE 30, 2000, AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> MAR-31-2001
<PERIOD-START> APR-01-2000
<PERIOD-END> JUN-30-2000
<CASH> 51,019
<SECURITIES> 0
<RECEIVABLES> 4,609
<ALLOWANCES> 354
<INVENTORY> 27
<CURRENT-ASSETS> 55,515
<PP&E> 5,273
<DEPRECIATION> 2,362
<TOTAL-ASSETS> 64,545
<CURRENT-LIABILITIES> 7,513
<BONDS> 0
0
0
<COMMON> 132
<OTHER-SE> 56,869
<TOTAL-LIABILITY-AND-EQUITY> 64,545
<SALES> 6,862
<TOTAL-REVENUES> 6,862
<CGS> 2,615
<TOTAL-COSTS> 7,480
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 2
<INCOME-PRETAX> (2,443)
<INCOME-TAX> 0
<INCOME-CONTINUING> (2,443)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (2,443)
<EPS-BASIC> (0.19)
<EPS-DILUTED> (0.19)
</TABLE>