AMERICAN PUBLIC HOLDINGS INC
10-12G/A, 1997-06-30
REAL ESTATE
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                                 SECURITIES AND EXCHANGE COMMISSION
                                      Washington, D.C. 20549
   

                                     AMENDMENT NO. 1 TO FORM 10

    


                   GENERAL FORM FOR REGISTRATION OF SECURITIES
                                          PURSUANT TO SECTION 12(b) OR 12(g) OF
                                           THE SECURITIES EXCHANGE ACT OF 1934

                         American Public Holdings, Inc.
                         ----------------------------------
             (Exact name of registrant as specified in its charter)

Mississippi                                 64-0874171
- --------------------------------    --------------------------------------
(State or other jurisdiction of         (I.R.S. employer identification no.)
incorporation or organization)

2305 Lakeland Drive, Jackson, Mississippi             39208
- ---------------------------------------       --------------------------
(Address of principal executive office)             (Zip code)

Registrant's telephone number, including area code:    (601) 936-6600
                                                     --------------------

Securities to be registered pursuant to Section 12(b) of the Act:
                                                           None
Securities to be registered pursuant to Section 12(g) of the Act:



<PAGE>



                                      Common Stock, no par value
                              ------------------------------------------
                                       (Title of each class)





<PAGE>



Item 1.           Business.


         American  Public  Holdings,  Inc.  (the  "Company")  is  a  Mississippi
business  corporation  organized  on December  21, 1995 by American  Public Life
Insurance Company ("American Public Life"), also a Mississippi corporation.  The
Company was formed to serve as a holding company for American Public Life.

         On February 20, 1996 the Mississippi Commissioner of Insurance approved
an Agreement  and Plan of Exchange  (the "Plan of  Exchange")  pursuant to which
American  Public Life would become a wholly-owned  subsidiary of American Public
Holdings,  Inc., and each share of outstanding American Public Life Common Stock
would be converted into one share of Company Common Stock.  The Plan of Exchange
was approved by the  stockholders  of American  Public Life at a Special Meeting
held on October 29, 1996 and became effective on November 30, 1996.
   

         The Company has no significant  assets other than the stock of American
Public Life. The assets and  liabilities of the Company on a consolidated  basis
are not materially  different from the assets and liabilities of American Public
Life.  As a holding  company,  the  Company may make  investments  and engage in
businesses  not  permitted  for an insurance  company,  but there are no present
plans to engage in additional activities or to make additional investments.
    
         American  Public  Life  is a  Mississippi  life  and  health  insurance
company,  which  began  operations  in 1945.  It is  licensed  to do business in
twenty-one (21) states.  American Public Life specializes in supplemental health
insurance   products,   including  cancer,   accident,   intensive  care,  heart
attack/stroke  and dental insurance  policies.  American Public Life also offers
whole life and term life insurance contracts.

         The following  table sets forth earned premiums by product line for the



<PAGE>



last three years ended December 31.

<TABLE>


   
                                                                            Year ended December 31,
                                                              ----------------------------------------------
                                                              1996                   1995               1994
                                                              ----                   ----               ----
<S>                                                          <C>                    <C>            <C>

Premium revenue:
     Cancer                                                  $18,154,674            $18,300,716    $17,360,977
     Life insurance                                              552,908                578,342        614,700    
     Accident                                                  1,149,841              1,202,815      1,241,577
     DentaCare (Dental)                                        4,906,975              4,296,655      3,889,010
     Group Accident & Health                                     993,026                693,629        778,103
     Other Accident & Health                                     312,424                313,814        288,523
                                                              ----------             ----------      ---------
                                                             $26,069,848            $25,385,971    $24,172,890
                                                             ===========             ============   ===========

    

                                                         1

<PAGE>




Underwriting income:
     Life insurance                                         $  (346,527)           $  (269,699)        $  (324,671)
     Accident & Health                                       (1,719,138)            (2,901,606)         (1,473,144)

Investment income                                              2,387,010              2,300,624           2,214,311
Other income                                                      26,067                 28,129              38,594

Realized investment gains                                       (80,291)               (82,117)             (5,235)
                                                               ---------            -----------           ---------

Income (loss) before income tax provision                   $    267,121          $   (924,669)         $   449,855
                                                            ============          =============         ===========
</TABLE>

     The following is a discussion of the  characteristics  of the categories of
insurance  currently  marketed or in force.  Products  are  described in general
terms as there are many variations  resulting  principally  from differing state
laws and regulations.

Life Insurance
   
     American   Public  Life   conducts  its  life   insurance   business  on  a
non-participating  basis. American Public Life is licensed to write insurance in
21 states.  The Company  markets life insurance  business  utilizing  individual
policies written on both a direct and a payroll deduction basis. Plans available
include  1,  5, & 10 year  renewable  term  insurance  issued  up to  $1,000,000
(Maximum Retention by company $50,000).  Rates for these three products are male
and female non tobacco use and standard basis. Underwriting requirements vary by
age and amount of insurance  applied for.  Issue ages are 20-70.  The  following
table  indicates those states which accounted for 5% or more of the total direct
life insurance premiums collected by American Public Life during 1996.
    

<TABLE>
                  <S>                                            <C>                     <C>
                  Alabama                                        $32,188                  5.30%
                  Arkansas                                        47,697                  7.85%
                  Louisiana                                      106,105                 17.46%
                  Mississippi                                    242,276                 39.86%



<PAGE>



                  Oklahoma                                        40,810                  6.71%
                  Texas                                           63,929                 10.52%
                  Others                                          74,871                 12.30%
                                                                --------                ------

                  Total                                          607,876                100.00%
                                                                 =======                ======
</TABLE>
   
       American  Public  Life offers a  simplified  issue whole life policy with
face amounts based on monthly payroll deduction  amounts of $5-$20.  The maximum
issue amount is $40,134. Rates are uni-sex and do not distinguish between smoker
and non smoker.  A spouse rider is available  with up to $10,000  coverage.  The
children's protection rider provides up to $5,000 to age 25 where it may then be
converted to permanent coverage not to exceed $25,000. This product is issued to
ages 15-65 either individually or by payroll deduction.
    
   
         The family life  protector is a decreasing  term plan  renewable to age
70.  Issue ages are 15 to age 60.  Coverage is provided  individually  or on the
entire family. Maximum issue on the primary insured per unit is $15,000.  Family
coverage  maximums are spouse $3,000 and children  $1,000.  Accidental death and
dismemberment  coverage is included on the primary insured and spouse.  Premiums
may be paid individually or by payroll deduction.
    
   
         The Company is in the process of developing a voluntary group term life
plan that will compliment its existing  portfolio of voluntary payroll deduction
accident and health products.
    
         Term life  insurance  policies  provide death benefits if the insured's
death occurs during the specific premium paying term of the policy and generally
do not include a savings or investment element in the policy premium. Whole life
insurance  policies  provide death  benefits  which are payable under  effective
policies  regardless of the time of the  insured's  death and have a savings and
investment  element  which may result in the  accumulation  of a cash  surrender
value.

                                                         2

<PAGE>

     The  following  table  sets  forth  certain   information   concerning  the
development of American Public Life's life insurance business.
<TABLE>

                                                                            Year Ended December 31,
                                                                     1996              1995             1994
                                                                                       (in thousands)
<S>                                                                  <C>                 <C>             <C>    

Life insurance in force at the end of period:
       Ordinary -    whole life                                      $35,285             $33,144         $33,804
                    -term                                             15,390              18,476          22,624
       Industrial                                                          0                   0               0
       Other                                                               0                   0               0
                                                                 -----------         -----------     -----------
             Total                                                   $50,675             $51,620         $56,428
                                                                     =======             =======         =======

New life insurance issued:
       Ordinary -    whole life                                        3,191               2,474           2,649
                  -  term                                                678               2,692           3,038
       Industrial                                                          0                   0               0
       Other                                                               0                   0               0
                                                                ------------        ------------    ------------
             Total                                                $    3,869          $    5,166      $    5,687
                                                                  ==========          ==========      ==========

Premium Income                                                      $    553            $    578        $    615
                                                                    ========            ========        ========
</TABLE>




<PAGE>



   
Accident and Health Insurance (A&H)
    


<PAGE>



   
       American  Public Life is licensed to write accident and health  insurance
in 21 states.  The following table indicates those states which accounted for 5%
or more of the total  direct A&H  premiums  collected  by  American  Public Life
during 1996.
    
<TABLE>
             <S>                                                 <C>                    <C>

             Alabama                                              $1,267,179               4.96%
             Louisiana                                             8,374,791              32.77%
             Mississippi                                           5,973,363              23.38%
             Oklahoma                                              2,699,177              10.56%
             Texas                                                 4,154,750              16.26%
             Others                                                3,083,401              12.07%
                                                                   ---------             ------

             Total                                               $25,552,661             100.00%
                                                                  ==========
======
</TABLE>

                                                         3

<PAGE>

   
       American Public Life's A&H portfolio  includes plans that may be marketed
either on an individual basis or by payroll deduction. The bulk of new sales are
by  payroll  deduction  with  American  Public  Life  taking  advantage  of  the
popularity of this distribution method. The Company's Supplemental Cancer plans,
once the  Company's  lead  products,  have  been  restructured  and as a result,
Voluntary  Group Dental,  Denta Care  (American  Public Life's PPO Dental Plan),
Disability  Income,  both  group  and  guaranteed  renewal  along  with  medical
supplement plans have become the Company's  leading  products.  Accident,  Heart
Disease,  and Intensive Care are also being  successfully  marketed on a payroll
deduction basis.
    
   
         American Public Life's marketing structure consist of 53 general agents
and 725  soliciting  agents.  The Company has expanded its general agent network
with the contracting of four general agent's. Three of these new general agent's
will give the  Company  activity in states  where there has been no  significant
production in the past.
    
   
         As it increases its product base and general agent network, the Company
will continue to grow along with the popularity of payroll  deduction as a means
of



<PAGE>



distribution.   It  is  expected  that  American  Public  Life's  knowledge  and
experience in this distribution  method will give it a significant  advantage in
the future.
    
Investments

       American Public Life is regulated as to the types of investments which it
can  make and the  amount  of funds  which  it may  maintain  in any one type of
investment. American Public Life's investment policy emphasizes investment grade
corporate bonds,  political subdivision bonds, mortgage backed securities issued
by government  agencies and United States Treasury  securities.  Investment real
estate and mortgage  loans are gradually  being  liquidated  as markets  present
themselves.

       The following table sets forth certain  information  concerning  American
Public Life's investments at the dates shown.

         As of December 31, 1996 the  maturity  schedule for all bonds and notes
held by American Public Life at amortized cost was as follows:

<TABLE>


                                                                            Year Ended December 31,
                                                                     1996              1995             1994
<S>                                                              <C>                <C>                <C>        

Securities:
         Available for sale                                      $32,720,388             ---                ---
         Held to maturity                                             ---           $31,084,657        $28,200,395
Mortgage loans on real estate                                      1,075,268          1,257,771          1,397,586
Investment real estate                                               781,542            710,326            741,430
Policy loans                                                       1,600,398          1,641,192          1,782,211
Short-term investments                                                   ---             15,000            890,000
                                                           -----------------     --------------      -------------

         Total investments                                       $36,177,596        $34,708,946        $33,011,622
                                                                 ===========        ===========        ===========


The results with respect to the foregoing investments are as follows:

Net investment income                                             $2,387,010         $2,300,624         $2,214,311
Net realized losses on investments
 (before income taxes)                                              (80,291)           (82,117)            (5,235)
Average yield on investments                                           6.73%              6.79%              6.91%
Economic yield on investments
(includes realized and unrealized capital gains)                       6.51%              6.55%              6.89%
</TABLE>


                                                         4

<PAGE>

<TABLE>
<CAPTION>


                                                 Maturity Schedule

                                                       Amortized
Maturity                                                   Cost                     Percentage of Total

<S>                                                       <C>                                <C>    

Due in one year or less                                 $     500,000                          1.54%
Due in one to five years                                      399,979                          1.24%
Due in five to ten years                                    4,057,443                         12.52%
Due after ten years                                         5,243,585                         16.18%
                                                          -----------                     ---------
                                                           10,201,007                         31.48%
Mortgage-backed securities                                 22,205,121                         68.52%
                                                          -----------                     ---------

                                                          $32,406,128                        100.00%
                                                          ===========                     =========
</TABLE>

Actual  maturities  may  differ  from  contractual  maturities  because  of  the
borrowers' right to call or prepay obligations.

   
         The Company's supplemental health insurance coverages have a relatively
short duration. The Company's investment policy directs that bond investments be
made with an average duration of five to ten years.  This policy is based on the
recommendation  of  an  invetment  consultant  and  the  Company's   independent
actuaries.  A  majority  of the  Company's  government  agency,  mortgage-backed
securities were purchased with an anticipated  average  maturity  falling within
these guidelines.
    
   
         The  Company's  investment  policy is to  invest  in state and  federal
obligations as well as corporate  obligations  with a Standard & Poors rating of
"BBB" or greater.  In 1996 the Company  discontinued  the purchase of government
agency, mortgage-backed securities and disposed of a significant
 amount of  government  agency,  mortgage-backed  securities,  and shifted these
funds  into  bonds  with short to medium  maturities.  Such  government  agency,
mortgage-backed   securities  continue  to  be  the  largest  component  of  the
portfolio.  Because of prepayments,  such securities  present a greater interest
rate risk than traditional fixed income securities.  The intent of the effort to
change the mix of the  portfolio  is to reduce the risk,  volatility  and active
management  required of the portfolio  since a change in market  interest  rates
results in a related change in such securities' prepayment risk.
    
Marketing and Distribution

         American  Public  Life's  insurance  products are  marketed  through an
independent  field  force of 53 general  agents and 725  producing  agents.  The
American Public Life marketing department provides training support to its field
force on a periodic basis  throughout the year.  Agents are compensated  through
the payment of  commissions  which are  calculated  as a percentage of collected
premium revenue.

   
         The  following  agencies  have  accounted  for more than 10% of the new



<PAGE>



coverage issued in 1994, 1995, and 1996.
    
<TABLE>

                                             1996                 1995              1994
                                             ----                 ----              ----

<S>                                             <C>                  <C>              <C>
         Clinton %, Ruston, LA                  11%                  12%               9%
         Benoit %, Kenner, LA                   31%                  23%              13%
         MGM %, Plano, TX                       23%                  29%              27%

</TABLE>
   
These  percentages  generally  reflect the percentage of distribution of premium
income. The Clinton agency has exceeded 10% for eight years, excluding 1994, the
Benoit agency has exceeded 10% for three years,  and the MGM agency has exceeded
10% for twenty-one years.
    
Reserve Liabilities

         American  Public Life maintains  reserves for future policy benefits to
meet  future  obligations  under  outstanding   policies.   These  reserves  are
calculated by an independent  actuarial  firm,  Wakely and  Associates,  and are
certified  to be  sufficient  to meet policy and  contract  obligations  as they
mature.  Liabilities for future policy benefits are calculated using assumptions
for interest, mortality, morbidity, expense and withdrawals determined at the


                                                         5

<PAGE>



time the policies were issued.  As of December 31, 1996,  the total  reserves of
American Public Life were  $34,653,694.  American Public Life believes that such
reserves for future policy benefits were calculated in accordance with generally
accepted  actuarial  methods and that such  reserves are adequate to provide for
future policy benefits with respect to American Public Life.

Underwriting Activities

         American Public Life maintains an underwriting  department  which seeks
to evaluate the risks associated with the issuance of an insurance policy.



<PAGE>



American Public Life's  underwriting and policy issue department is staffed by 7
employees. The department is responsible for data entry, underwriting and policy
issue.  Underwriters  determine  whether an application is accepted or declined.
The underwriting  process  consists of a review of the information  contained in
the application in conjunction  with  information  obtained  through the medical
information bureau (MIB), and through its review of medical histories  furnished
upon request.

         American  Public Life conducts some telephone  interviews to verify the
information on the application  and to obtain such additional  information as to
enable American Public Life to make an assessment of the applicant's  functional
and  cognitive  capacities.  American  Public  Life  does not  require  physical
examinations  as  part of the  underwriting  process,  as this is not  generally
required for the type of coverages offered.

Claims Administration

         Claims under  American  Public Life's  policies are  administered  by a
claims  department  comprised of 15 employees.  The claim  adjudication  process
principally  includes  verification  of coverage,  analysis of medical  records,
interpretation  of policy  language  and  computation  and payment of  benefits.
American Public Life utilizes a physician who provides advice and direction with
regard to  medical  matters  as they  relate to  American  Public  Life's  claim
adjudication process.
   
Reinsurance

         American Public Life's maximum retention on any one life is $50,000 for
life insurance and waiver of premium benefits. All accidental death benefits are
reinsured.   The  total  reinsurance   credits  (i.e.,   reductions  in  reserve
liabilities) taken on life insurance in 1996 was $32,195.  There is minimal risk
because of the  reinsurers  used and the  relatively  low amount of  reinsurance
credits taken. The principal reinsurers of American Public Life are as follows:

                  Business Men's Assurance
                  Life Reassurance Corp.
                  Lincoln National Life
                  Munich American
                  Swiss Re
                  CNA

         American  Public  Life also has a small  amount of  reinsurance  on its
accident and health insurance.  Lonestar Life Insurance Company reinsures 25% of
a small block of cancer insurance that was assumed from another company in 1992.



<PAGE>



Additionally,  the heart transplant benefit on the heart attack-stroke policy is
reinsured 100% with Cologne Life Reinsurance Company.
    
Regulation

         American  Public  Life  is  subject  to  regulation  by  the  insurance
departments  of those  states  in  which it is  licensed  to  conduct  business.
Although the extent of regulation varies from state to state, the insurance laws
of the various states generally establish  supervisory  departments having broad
administrative  powers with  respect to, among other  matters,  the granting and
revocation  of licenses to  transact  business,  the  licensing  of agents,  the
establishment  of  standards  of financial  solvency,  including  reserves to be
maintained,  the nature of investments  and, in most cases,  premium rates,  the
approval of forms and policies and the form and content of financial statements.
These  regulations have as their primary purpose the protection of policyholders
and do not necessarily confer a benefit upon stockholders.


                                                         6

<PAGE>



         Most  states in which  American  Public Life  operates  have laws which
require  that  insurers   become   members  of  guaranty   associations.   These
associations  guarantee that benefits due  policyholders of insurance  companies
will  continue  to be provided  even if the  insurance  company  which wrote the
business is  financially  unable to fulfill its  obligations.  To provide  these
benefits, the associations assess the insurance companies licensed in a state to
write that type of insurance for which coverage is guaranteed.  The amount of an
insurer's  assessment  is  generally  based  on the  relationship  between  that
company's  premium  volume  in the state  and the  premium  volume of all of the
companies writing the particular type of insurance in the state.

         American  Public  Life is  subject  to  periodic  financial  and market
conduct  examinations.  The last  completed  financial  examination  of American
Public Life was conducted by the Mississippi Insurance Department for the period
ended December 31, 1992. American Public Life is currently under examination for
the three-year period ended December 31, 1995. In addition, American Public Life
is subject to state imposed  mandatory  annual audits by  independent  certified
public  accountants.  These are  conducted by the Company's  independent  public
accounting  firm in  conjunction  with  its  audit  of the  Company's  financial
statements.



<PAGE>


   
    
        Payment of dividends  by American  Public Life is  restricted  by law to
available net surplus  computed on a statutory  basis. In addition,  without the
prior approval of the  Mississippi  Commissioner  of Insurance,  the size of any
dividend by American Public Life during any one year is limited to the lesser of
(i) 10% of surplus;  or (ii) net gain from  operations for the past three years,
less dividends paid in the past two years.
   
    
Premiums

         Premium rates for all of American  Public Life's products are generally
subject  to  state   regulation.   Premium   regulations   vary  greatly   among
jurisdictions and product lines. Rates are established by American Public Life's
consulting  actuary  and are  reviewed  by the  regulatory  authorities  in most
states. Rate changes must generally be filed and approved by these authorities.

Competition

         American  Public Life is engaged in highly  competitive  businesses and
competes  with many  insurance  companies  of  substantially  greater  financial
resources,  including stock and mutual  insurance  companies.  Mutual  insurance
companies  return profits,  if any, to policyholders  rather than  stockholders;
therefore,  mutual insurance  companies may be able to charge lower net premiums
than those  charged  by stock  insurers.  Accordingly,  stock  insurers  such as
American Public Life must attempt to achieve  competitive  premium rates through
greater volume,  efficiency of operation and control of expenses. A large number
of  insurance  companies  are licensed to sell  accident  and health  insurance,
cancer insurance,  and dental insurance.  These include substantially all of the
major carriers in the United States.  A number of these companies  specialize in
supplemental health insurance and may have


                                                         7

<PAGE>



considerably  greater  financial  resources  and larger  networks of agents than
American Public Life.

         American  Public  Life  competes  with  insurers  which  offer  similar
policies in  attracting  new agents and attempts to attract and maintain  agents
through a combination  of competitive  products,  competitive  agent  commission
rates and quality underwriting and claims service. Management believes that



<PAGE>



flexibility   and  sensitivity  to  changes  in  the  marketplace  are  a  major
consideration in competing for business.

Number of Employees

         The Company employs a total of 91 persons as follows:

                  Accounting                                          15
                  Financial & Data Processing                          7
                  Marketing                                           12
                  Legal & Compliance                                   9
                  Claims                                              15
                  Policy Service                                      25
                  All Other                                            9
                                                                    ----
                                                                      91

Business Acquisitions

         The Company's growth strategy includes the investigation and evaluation
of  acquisition  opportunities  with  respect to  existing  blocks of  insurance
business  underwritten  by  other  companies.   It  is  anticipated  that  these
acquisitions  will  allow the  Company to  increase  business  in force  without
incurring high first year commission and administrative expenses associated with
business  produced  directly by agents. No such acquisitions have been completed
recently.  Management intends to continue to evaluate acquisition  opportunities
as  they  arise.  However,  there  can  be no  assurance  that  any  acquisition
opportunities  will arise or that the Company will be  successful  in completing
any such acquisitions.


                                                         8

<PAGE>




Item 2.           Financial Information.
<TABLE>
<CAPTION>

SELECTED FINANCIAL DATA




                                                                                For the year ended December 31,
                                         1996               1995          1994              1993            1992
                                         ----               ----          ----              ----            ----


Revenues:
<S>                                    <C>             <C>              <C>             <C>             <C>        
    Premiums                           $26,069,848     $25,385,971      $24,172,890     $19,713,300     $21,300,631
    Net investment income                2,387,010       2,300,624        2,214,311       2,338,180       2,351,929
    Realized investment gains (losses)    (80,291)        (82,117)          (5,235)             869         339,381
    Other income                            26,067          28,129           38,594          31,249          35,071

Benefits and expenses:
    Benefits, claims, losses and
       settlement expenses              17,650,892      18,025,211       16,957,140      12,238,126      12,756,312
    Expenses                            10,484,621      10,532,065        9,013,565       8,522,253       8,863,845

Income (loss) before income tax
    provision (benefit)                    267,121       (924,669)          449,855       1,323,219       2,406,855

Income tax provision (benefit)              17,328       (337,013)        (105,545)         432,430         763,050

Net income (loss)                          249,793       (587,656)          555,400         899,789       1,643,805

Net income (loss) per share                   4.65         (10.67)            10.03           16.26           29.69

Other selected financial data:
    Stockholders' equity                16,229,497      16,597,309       17,663,109      16,048,507      17,407,462
    Book value per share                    307.13          303.51           319.07          289.92          314.46
    Dividends per share                       4.70            4.70             5.59            0.00            5.32
    Total assets                        52,277,519      51,724,155       51,281,469      47,444,179      50,015,268
</TABLE>






                                                         9

<PAGE>




                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION
                            AND RESULTS OF OPERATIONS

   
Overview

         Net income from  operations has been in decline since 1992. The decline
is  attributed  to  increased  benefit  costs on cancer  products,  specifically
chemotherapy and radiation  treatment.  Also, policy  terminations have exceeded
new issues the last five years as the Company's volume of new sales has remained
fairly level. Additionally,  the Company has been implementing rate increases on
its unlimited  chemotherapy  cancer  policies,  and this has  contributed to the
decline in our in force policy inventory.

         In 1992,  sales of cancer  insurance  were  consistent  with prior year
results. However, the Company had announced its intentions to withdraw unlimited
chemotherapy  products from the market.  As a result of the  announcement of the
proposed withdrawal of unlimited  chemotherapy cancer insurance from the market,
the sales of cancer  insurance  began to drop in 1993.  The  Company had already
begun  looking for  alternative  products  and in the fourth  quarter of 1993 it
acquired an existing block of preferred provider dental insurance.

         In 1994, sales of the new dental plan replaced the lost sales of cancer



<PAGE>



insurance.  Benefit costs rose significantly because of increased treatment cost
on  cancer  insurance  and also the  higher  benefit  costs  related  to  dental
insurance.  The  Company  implemented  a rate  increase  on cancer  policies  in
December, 1994. Operating expenses increased in 1994 over 1993 primarily because
of the overhead required to administer the new dental insurance product.

         The Company  incurred a net loss in 1995, as a result of higher benefit
costs on its cancer  insurance.  Rate increases on cancer insurance and sales of
dental  insurance  provided  the increase in premium  income over 1994.  Benefit
costs  increased  as sales of dental  insurance  progressed,  in addition to the
increase in cancer claims.  Operating  expenses continued to rise in 1995 as the
Company  continued  developing  new products to market to replace the  declining
sales of cancer insurance.

         Net  income  improved  in 1996 as new  group  insurance  products  were
introduced.  Additionally,  benefits  were down, as the Company  received  fewer
cancer claims as compared to the previous year.  Premium growth was attributable
to additional  rate increases on cancer  insurance,  sales of dental  insurance,
group disability, group dental insurance and group hospital indemnity insurance,
all of which are supplemental health products.

Known Trends

         The Company's  marketing strategy has been transformed from primarily a
single product offering,  specifically  cancer insurance,  to a more diversified
product  mix,  which  includes  various  group  insurance  products  and  dental
insurance.  During this change in  marketing  strategy,  unlimited  chemotherapy
cancer  products  have been removed from the product mix.  Sales of  alternative
cancer products have been weak. However, sales of our dental and group insurance
products have filled the void left by the departure of cancer sales.

         The  Company is  attempting  to manager  its  existing  block of cancer
policies  with  additional  rate  increase  assessments  each  year  and by also
offering a  conversion  option  which  "freezes"  or reduces  the  policyholders
premium  in  exchange  for a reduced  annual  maximum  chemotherapy  benefit  of
$10,000.  At the present time,  approximately 20% of the unlimited  chemotherapy
cancer  policyholders  have elected to convert to the annual $10,000 limit.  The
Company is attempting to further diversity its product mix with the introduction
of new individual hospital indemnity and individual disability income insurance.
The Company has recently  become licensed in two additional  states,  Kansas and
Indiana, and is filing for acceptance in additional states.
    
Results of Operations




<PAGE>



    The  following  table  sets  forth  the  Company's  condensed  statement  of
operations for the years ended December 31, 1992 through 1996, expressed as a
percentage of total revenues.
<TABLE>

                                                                   Year ended December 31,
                                            1996             1995            1994             1993         1992
                                           ------           ------          ------           ------       -----

Revenues:
<S>                                          <C>               <C>            <C>             <C>           <C>   

     Premiums                                 91.8%             91.9%          91.5%           88.7%         89.3%
     Net investment income                     8.4%              8.3%           8.4%            9.8%         10.6%
         Other                                (.2)%             (.2)%            .1%            1.5%           .1%
                                           --------          --------       --------        --------       -------
         Total revenues                      100.0%            100.0%         100.0%          100.0%        100.0%
                                             ------            ------         ------          ------        ------
Benefits and expenses:
     Benefits, claims, losses and
       settlement expenses                    62.1%             65.2%          64.2%           53.1%         55.4%
     Commission expense                        8.3%              8.3%           9.1%            9.8%          9.5%
     Salaries and benefits                     9.1%              8.2%           8.0%            8.1%          8.6%
     Amortization of deferred policy
       acquisition costs                      11.0%             13.1%           9.2%           12.0%         13.6%
     Other operating expenses                  8.6%              8.5%           7.8%            7.0%          6.9%
                                            -------           -------        -------        --------      --------
         Total benefits and
            expenses                          99.1%            103.3%          98.3%           90.0%         94.0%
                                            -------            ------        -------         -------       -------

Income before income taxes                      .9%            (3.3)%           1.7%           10.0%          6.0%
Provision for federal income taxes              .1%            (1.2)%          (.4)%            3.2%          1.9%
                                            -------            ------          -----         -------       -------
         Net income                             .8%            (2.1)%           2.1%            6.8%          4.1%
                                            =======            ======           ====         =======       =======
</TABLE>

     Premium  income has shown an  increase in each year  illustrated.  Prior to
1994,  cancer insurance was the only  significant  product sold in volume by the
agents of the Company.  In the fourth quarter of 1993,  the Company  acquired an
existing block of dental business,  and this acquisition  contributed to premium
growth in the years 1994,  1995, and 1996.  Rate  increases on cancer  insurance
have also  contributed  to the increase in premium  income.  The  components  of
annualized premiums in force are summarized below:




                                                        10

<PAGE>

<TABLE>
<CAPTION>


                                           Annualized Premiums In Force
                                                  (In thousands)

                         Year ended December 31,                 Percentage change
                  1996      1995       1994      1993      1996 vs. 1995    1995 vs. 1994       1994 vs. 1993
                 ------    ------     ------    ------     -------------    -------------       -------------

<S>              <C>        <C>      <C>        <C>            <C>               <C>                 <C>  
Cancer           $19,694    $19,271  $19,159    17,600          2.20%              .58%                8.86%
Denta Care         5,466      4,132    4,075     4,000         32.28              1.40                 1.88
Accident           1,130      1,195    1,256     1,389         (5.44)            (4.86)               (9.58)
Life insurance       415        442      479       563         (6.11)            (7.72)              (14.92)
Other                284        281      157       190          1.07             78.98               (17.37)
Group              1,513      1,109      764       884         36.43             45.16               (13.57)
                  ------     ------  -------      ----         -----           -------              --------

Total annualized
premium
in force         $28,502    $26,430  $25,890    24,626          7.84%             2.09%                5.13%
                 =======    =======  =======    ======          =====             =====                =====
</TABLE>

As the above table illustrates, annualized cancer premium has continued to rise,
but this is primarily attributed to rate increases assessed on policyholders. In
1995 the Company  discontinued sales of unlimited  chemotherapy  cancer products
due to higher claim costs. As a result, the sales of cancer products  plummeted.
The void created by lower cancer  sales has been  replaced  with sales of dental
insurance  and  supplemental  group health  insurance,  such as group dental and
group disability.

Total new business premiums are summarized by line of business below:
<TABLE>
<CAPTION>

                                               New Business Summary
                                                  (In thousands)

                                      Year ended December 31,                       Percentage change
                         ----------------------------------------------- ----------------------------
                          1996         1995        1994       1993      1996 vs. 1995           1995 vs. 1994
                         ------       ------      ------     ------     -------------           -------------

<S>                      <C>          <C>        <C>        <C>           <C>                   <C>     
Cancer                  $   708       $1,785     $2,990     $2,791        (60.34)%                (40.30)%
Denta Care                2,095        1,590      1,268         83         31.76                   25.39
Accident                    364          520        432        694        (30.00)                  20.37
Life insurance               45           46         57         62         (2.17)                 (19.30)
Other                       163          245        248        270        (33.47)                  (8.15)
Group                     1,372          372        283        602        268.82                  (53.00)
                        -------      -------    -------    -------      -----------            ----------
Total annualized         $4,747       $4,558     $5,278     $4,502          4.15%                 (13.64)%
                         ======       ======     ======     ======        ==========              ========
 premium solicited
</TABLE>

         Net investment  income has increased  each year,  with the exception of
1994.  The Company's  purchase of a new home office in the first quarter of 1994
caused  a  significant  reduction  in  availability  of  funds  for  short  term
investment.  The increases in investment  income are  attributable to investment
yields on additional cash flow made available each year from operations.

         The  Company's  investment  policy is to  invest  in state and  federal
obligations as well as corporate  obligations  with a Standard & Poors rating of
"BBB" or greater. In 1996 the


                                                        11

<PAGE>



Company   discontinued  the  purchase  of  government  agency,   mortgage-backed
securities  and  disposed  of  a  significant   amount  of  government   agency,
mortgage-backed  securities,  and  shifted  these funds into bonds with short to
medium maturities.  Such government agency,  mortgage-backed securities continue
to be the largest  component  of the  portfolio.  Because of  prepayments,  such
securities present a greater interest rate risk than traditional fixed income



<PAGE>



securities.  The intent of the effort to change the mix of the  portfolio  is to
reduce the risk,  volatility  and active  management  required of the  portfolio
since a change in market  interest  rates  results  in a related  change in such
securities' prepayment risk.

         The Company  experienced  realized investment losses in the years 1996,
1995, and 1994. The investment losses are the result of partial  liquidations of
non-performing real estate holdings. The realized gains from 1993 are the result
of a one-time exchange of government backed mortgage securities.

         Benefits,  claims,  losses and settlement  expenses which is the sum of
claims paid and changes in reserves for claims and future policy  benefits,  has
shown  increases  each year,  with the  exception  of 1996.  The  components  of
benefits, claims, losses and settlement expenses are as follows:
<TABLE>
<CAPTION>

                                             Benefits To Policyholders
                                                  (In thousands)

                                             Year ended December 31,                        Percentage change
                          -----------------------------------------------------------------------------------
                          1996        1995         1994           1993           1996 vs. 1995     1995 vs. 1994
                          ----       ------       ------         ------          -------------     -------------

<S>                      <C>         <C>           <C>          <C>                   <C>                <C> 
Paid claims              $16,672     $16,185       $15,620      $12,417               3.0%               3.6%
Reserve increase             979       1,840         1,337          339            (46.8)%              37.6%
                       ---------    --------      --------    ---------

Total benefits           $17,651     $18,025       $16,957      $12,756             (2.1)%               6.3%
                         =======     =======       =======      =======
</TABLE>
<TABLE>
<CAPTION>

                                             Benefits to Policyholders
                                              As a % of Total Premium

                                           1996              1995           1994              1993
                                          ------            -----          ------            -----

<S>                                          <C>                <C>           <C>              <C>   
Paid claims                                  63.95%             63.75%        64.62%           58.29%
Reserve increase                              3.76%              7.25%         5.53%            1.59%
                                         ----------         ----------    ----------       ----------

Total benefits                               67.71%             71.00%        70.15%           59.88%
                                          =========        ===========   ===========      ===========
</TABLE>

         Claims have increased due to increased costs in cancer  treatments such
as  chemotherapy.  Also,  the Company's  expansion  into other  products such as
dental insurance has exposed it to products with high claim  utilization  costs.
The Company's  de-emphasis  of cancer  insurance over the last several years has
resulted in a drop in policies in force and policy reserves in 1996.



                                                        12

<PAGE>



         Commission  expense has  increased  in  proportion  to the  increase in
premium income.  However, the percentage of commission expense to premium income
has decreased because the Company does not pay commission on cancer premium rate
increases  and also the Company has shifted its focus to product lines which pay
lower commissions.

         Salaries and benefits have  increased due to the staffing  requirements
needed to service the block of dental coverages acquired in 1993.  Additionally,
the Company is attempting to increase the level of employee compensation to be



<PAGE>



more competitive in its recruitment of qualified personnel. The Company's salary
costs is somewhat high due to its shrinking  volume of policies in force and the
labor intensive methods utilized in administrative procedures.
   
    
   
         The  amortization of deferred  acquisition  costs (DAC) is comprised of
two components, as shown in the following table:
<TABLE>

                                            1996              1995                1994               1993
<S>                                      <C>              <C>                     <C>              <C>
Amortization of DAC                      3,129,605        3,627,023               2,430,081        2,888,690
Current year deferred costs              2,049,305        2,872,745               2,772,789        2,543,504
Net change in DAC                        1,080,300          754,278               (342,708)          345,186
</TABLE>

         The current year deferred  costs  represent the costs of acquisition of
new business in the current year. The  amortization of DAC represents the annual
charge off against the asset and also all of the unamortized  deferred  expenses
on current year lapses.

         The  Company  discontinued   marketing  unlimited  chemotherapy  cancer
products in 1995.  Consequently,  the Company has changed its marketing focus to
other product lines, specifically group accident and health insurance and dental
insurance. The amount of current year deferred costs for 1996 is lower than 1995
because our 1996 new  business  was less than 1995 (and prior years) and because
our new product mix is sold at significantly lower commission rates.

         The amortization of DAC has risen in 1996 and 1995 as compared to prior
years due to an increasing  decline in our inforce cancer  policies.  Because of
the discontinued sales of unlimited chemotherapy cancer policies,  policy lapses
have  exceeded new  business.  In addition,  rate  increases  assessed on cancer
policies have also attributed to increases in lapsed policies.  As the number of
lapsed policies rise, the amount of amortization of DAC also rises.
    
         Other  operating  expenses  decreased  $76,650  in 1996  and  increased
$294,325 in 1995. In 1996 the Company closed its off-site dental  administration
office. In 1995 the Company incurred  significant  expenses related to a limited
benefit offer made to policyholders  as opposed to a rate increase.  These costs
are somewhat high due to the shrinking volume of policies in force.

Liquidity and Capital Resources

         The  Company's  primary  sources of cash are  premiums  and  investment
income. Its primary uses of cash are benefit payments,  policy acquisition costs
and  operating  expenses.  At December 31, 1996 and 1995,  100% of the
Company's investments were in fixed maturity securities,  mortgage loans,
investment real estate, policy loans and short-term  certificates of deposit. 
Total



<PAGE>



investments,  combined with cash and cash equivalents,  increased to $36,780,066
at December  31, 1996,  compared to  $35,010,048  at December  31, 1995,  due to
increases in operational cash flow.
   
         The  Company  typically  generates  excess  cash  flow  each  year from
operations.  Should an occasion arise where additional resources are needed, the
Company  can  liquidate  its bond  holdings,  which  are  primarily  high  grade
government backed mortgage securities.
    
   
    Prior  to consummation of the Plan of Exchange,
American  Public Life paid annual cash  dividends to  stockholders  of $4.70 per
share in 1996 and 1995.  In March,  1997,  the Board of Directors of the Company
declared an annual cash  dividend  for 1997 of $4.70 per share which was paid in
May, 1997. In 1996 and 1995, the Company  repurchased shares of its common stock
for an aggregate  cost of  $1,629,445.  The Company also issued shares of common
stock in 1996 and 1995 for aggregate consideration of $787,250.
    
         The  Company's  ability  to pay  dividends  is limited by the amount of
dividends  it receives  from  American  Public  Life.  Payment of  dividends  by
American Public Life is


                                                        13

<PAGE>



restricted by law to available  net surplus  computed on a statutory  basis.  In
addition,  without  the  prior  approval  of  the  Mississippi  Commissioner  of
Insurance,  the size of any dividend by American Public Life during any one year
is limited to the lesser of (i) 10% of surplus; or (ii) net gain from operations
for the past three years, less dividends paid in the past two years.

         Pursuant  to the  laws and  regulations  of the  State of  Mississippi,
American  Public  Life is  required to  maintain  minimum  statutory  capital of
$400,000 and additional minimum statutory surplus of $600,000. Other states have
similar restrictions for licensing purposes, the largest being a minimum capital
requirement of $2,000,000 in the State of Georgia.

         The National Association of Insurance  Commissioners  ("NAIC") measures
the adequacy of a company's capital by its risk-based capital ratio (the ratio



<PAGE>



of its total capital, as defined, to its risk-based capital). These requirements
provide a measurement of minimum capital appropriate for an insurance company to
support its overall  business  operations  based upon its size and risk  profile
which considers (i) asset risk,  (ii) insurance risk,  (iii) interest rate risk,
and (iv) business risk. An insurance company's  risk-based capital is calculated
by applying a defined  factor to various  statutory  based assets,  premiums and
reserve  items,  wherein the factor is higher for items with greater  underlying
risk.

         The NAIC has provided  levels of  progressively  increasing  regulatory
action for remedies when an insurance  company's  risk-based capital ratio falls
below a ratio of 1:1.  As of  December  31,  1996,  American  Public Life was in
compliance with these minimum capital requirements as follows:

         Total adjusted capital                            $9,805,000
         Authorized control level risk-based capital       $1,588,000
         Ratio of adjusted capital to risk-based capital    6.17:1
   
         The  Company  has  no  outstanding  material  commitments  for  capital
expenditures as of the end of the latest fiscal period.
    
Item 3.           Properties.

         American  Public Life owns its principal  executive  offices located at
2305  Lakeland   Drive,   Jackson,   Mississippi.   The  building   consists  of
approximately  30,000 square feet, and was constructed in 1985. The Company also
owns a building on 480 E. Woodrow Wilson Drive,  Jackson,  Mississippi,  the old
home  office,   which  has  recently  been  leased.  The  building  consists  of
approximately 15,000 square feet. There are no encumbrances on these properties.
Management  believes the  buildings  are in good  condition and adequate for the
Company's foreseeable needs.

Item 4.          Security Ownership of Certain Beneficial Owners and Management.

         The following table sets forth  information as of April 15, 1997, as to
the number of shares of Company Common Stock  beneficially  owned by each of the
Company's directors, including the Company's CEO, and by the Company's directors
and executive officers as a





<PAGE>



                                                        14

<PAGE>



group. The following table also includes those persons who  beneficially  owned,
as of April 15, 1997, five percent (5%) or more of the Company Common Stock.

<TABLE>

                          Name and Address                            Number of Shares             Percentage of
                                                                        Beneficially             Class Beneficially
                                                                           Owned                       Owned

                          <S>                                               <C>                         <C>    
                          Warren I. Hammett                                 1,379                       2.6%
                          2000 Old Leland Road
                          Greenville, MS 38701
                          Garry V. Hughes                                   1,000                       1.9%
                          Post Office Box 30
                          Louisville, MS 39339
                          F. Harrell Josey, D.V.M.                          1,163                       2.2%
                          Post Office Box 231
                          Starkville, MS 39759
                          Frank K. Junkin, Jr.                              1,422                       2.7%
                          262 Quitman Road
                          Natchez, MS 39120
                          David A. New, Sr.                              29,475(1)                     55.8%
                          Chairman of the Board
                          Post Office Box 1487
                          Natchez, MS 39121
                          David A. New, Jr.                               1,717(1)                      3.3%
                          David New Drilling Co.,
                          Inc.
                          Post Office Box 1487
                          Natchez, MS 39121
                          Paul H. Watson, Jr.                               3,282                       6.2%
                          Vice Chairman of the Board
                          Post Office Box 5487
                          Greenville, MS 38701
                          Johnny H. Williamson                               572                        1.1%
                          President & CEO of APL
                          104 Pine Court
                          Brandon, MS 39042



                                                        15

<PAGE>




                          All Directors and Executive                      40,014                      75.7%
                          Officers as a Group (16
                          Persons)
</TABLE>

(1)   Mr. New, Sr. and Mr. New, Jr. share voting and investment power with
respect to 1,400 shares held by David New Operating Company and 14,256 shares
held by David New Drilling Company.  These shares are reflected only in Mr.
New, Sr.'s beneficial ownership in the table above.

Item 5.           Directors and Executive Officers.

Directors
   
         The Board currently  consists of eight (8) directors who serve one-year
terms. The following  persons are currently serving as directors of the Company.
Except as otherwise noted, each director has held an executive position with the
firm or company indicated for at least five (5) years.
    



<PAGE>



         Warren I. Hammett.  Age 70.  Mr. Hammett is Director and President of
H. K. Hammett & Sons, Inc., W. W. Farms, Inc. and Oakland Company.  He has
served as a director of American Public Life since 1979, and of the Company
since its organization in December, 1995.

         Garry V. Hughes.  Age 62.  Mr. Hughes is President and Chairman of the
Board of Hughes Construction Co., Inc. and has numerous other
business interests.   He was elected to the Board of American Public Life in
1996, and he has served  as a director of the Company since its organization
in December, 1995.

         F. Harrell Josey, D.V.M.  Age 72.  Dr. Josey is a veterinarian and the
 director of Josey Animal Medical Center, Inc.  He has served as a director of
 American Public Life since 1974 and of the Company since its organization in
 December, 1995.

         Frank K. Junkin, Jr.  Age 46.  Mr. Junkin is Senior Vice President,
Marketing of American Public Life.  He has served as a director of American
Public Life since 1987 and of the Company since its organization in December,
1995.

         David A. New, Sr.  Age 69.  Mr. New is Chairman and Director of David
New Operating Co., Inc., David New Oil Co., Inc. and David New Drilling Co.,
Inc.  He also is Chairman of the Board of American Public Life and the
Company.  He has served as a director of American Public Life since 1979
and of the Company since its organization in December, 1995.


                                                        16

<PAGE>



         David A. New, Jr.  Age 40.  Mr. New is Director and President of David
New Operating Co., Inc., David New Oil Co., Inc. and David New Drilling Co.,
Inc.  David A. New, Jr. is the son of David A. New, Sr.  He has served as a
director of American Public Life since 1983 and of the Company since its
organization in December, 1995.

         Paul H. Watson, Jr.  Age 58.  Mr. Watson is President of Farmers
Tractor Company, Inc., a farm equipment dealer.  Mr. Watson serves as Director
of Trustmark Corp, Jackson, Mississippi.  He has served as a director of
American Public Life since 1979 and of the Company since its organization in



<PAGE>



December, 1995.

         Johnny H. Williamson.  Age 63.  Mr. Williamson was President of
American Public Life until his retirement in August, 1995.   Mr. Williamson
then served as a consultant to American Public Life until July, 1996, when he
was reappointed President of American Public Life.  He has served as a director
of American Public Life since 1974, and of the Company since its organization
in December, 1995.

Executive Officers

         In addition to Mr. New, Sr., Mr. Williamson and Mr. Junkin, who are
discussed above under the subheading "Directors," the following persons serve
as executive officers of the Company.  Except as otherwise indicated, each
officer has been employed by American Public Life for at least five (5) years.
   
         Dianne D. Aycock.  Age 36.  Ms. Aycock is Vice President-Claims of
American Public Life, a position she has held since April 1, 1997.  From 
January 1, 1995 to April 1, 1997, she was Vice President - Adminstration.  From
 March 1, 1994 to January 1, 1995, she was a Director of Administration.  Prior
 to March 1, 1994, she was Manager of Policy Owner Services.
    
   
         E. Ray Hampton.  Age 44.  Mr. Hampton is Vice President-Data
Processing of American Public Life, a position he has held since October 1, 
1995. From July 1, 1995 to October 1, 1995, he was a Manager - Data Processing.
From March 7, 1994 to July 1, 1995, he worked as a systems analyst with
American Public Life and prior to that time, he was director of information 
services for a hospital.
    
         Joseph C. Hartley, Jr.  Age 55.  Mr. Hartley is Senior Vice President,
Counsel and Secretary/Treasurer of American Public Life, and Secretary of the
Company.  He has been employed in a senior position with American Public Life
since December, 1993.  Prior to December, 1993, Mr. Hartley was employed as an
attorney with David New Oil Company.

         Alison James, Jr.  Age 51. Mr. James is a Vice President and Agency
Director of American Public Life.



                                                        17

<PAGE>




<PAGE>




         Richard K. Mills.  Age 54.  Mr. Mills is Vice President-Manpower
Development of American Public Life, a position he has held since January,
1997.  He was employed by American Public Life in January, 1994, and prior
to that time was self-employed in the insurance business.
   
         Sharon D. Starnes.  Age 33.  Ms. Starnes is Vice President-Customer
Service of American Public Life, a position she has held since February 1, 1997.
From August 15, 1996 to February 1, 1997, she was a Senior Manager -
Accounting.  Prior to that time she was a Manager - Accounting.
    
         Jerry C. Stovall. Age 60. Mr. Stovall is Executive Vice President of
American Public Life, a position he has held since October, 1996.  Until May,
1995, when he retired,  Mr. Stoval was President of Lamar Life Insurance
Company.

         William F. Weems.  Age 40.  Mr. Weems is a Vice President - Financial
of American Public Life and Treasurer of the Company.  Mr. Weems has been
employed by American Public Life in a senior position since November, 1993.
Prior to November, 1993, he was employed as an accountant with The Andrew
Jackson Life Insurance Company.

Item 6.           Executive Compensation.
   
         The  following  table  sets  forth the total  compensation  paid by the
Company or  American  Public  Life for the last  fiscal  year to each person who
served as CEO of the Company or American  Public Life. No executive  officer had
total compensation in excess of $100,000 in 1996. 
    
<TABLE> 
<CAPTION>


                           SUMMARY COMPENSATION TABLE
- --------------------------------------------------------------------------------------------------------------------
                                                                    Annual Base Compensation

 Name and Principal Position          Year
                                                                           Salary ($)
<S>                                   <C>                                  <C>
Johnny H. Williamson                  1996                                 92,690(1)
President & Chief Executive
Officer of American Public Life
(February, 1981 to August, 1995;
July, 1996 to December, 1996)



<PAGE>



Consultant (September, 1995 to
July, 1996)
Ralph B. Plummer                      1996                                   73,614
President & Chief Executive
Officer of American Public Life
(September, 1995 to July, 1996)

<FN>
(1) Includes consulting fees paid prior to reappointment as President and CEO.

</FN>

</TABLE>
   
Except as set forth in the table above, no compensation was paid to Mr.
Williamson or Mr. Plummer in 1996.
    
Director Compensation


                                                        18

<PAGE>



         In 1996 directors received $1,500 for each monthly meeting attended. In
1997 directors will receive $750 for each monthly meeting attended.

Item 7.           Certain Relationships and Related Transactions.

         On  August  30,  1995,   American  Public  Life  entered  into  several
agreements with Johnny H. Williamson in connection with his resignation from the
position of President of the Company.  Pursuant to a Severance Agreement between
Mr.  Williamson  and American  Public Life,  Mr.  Williamson  resigned  from the
position of President  effective  August 31, 1995 and American  Public Life paid
him a $43,620 severance  payment.  Mr. Williamson also entered into a Consulting
Agreement  with  American  Public  Life  pursuant  to  which  he was to  provide
consulting  services  to  American  Public  Life  until he  reached  age 65.  As
compensation under the Consulting Agreement,  Mr. Williamson was to be paid $100
per hour with a minimum payment of $1,000 per month. This consulting arrangement



<PAGE>



was suspended when Mr.  Williamson was reappointed to serve as President and CEO
in July, 1996. American Public Life also entered into a Stock Purchase Agreement
with Mr.  Williamson in August,  1995,  pursuant to which  American  Public Life
purchased  858 shares of American  Public Life Common Stock from Mr.  Williamson
for an aggregate purchase price of $287,430.  The Company has agreed to purchase
an additional 572 shares of Company Common Stock at a purchase price of $335 per
share, when he ceases to be a director of the Company.  Mr.  Williamson  entered
into an agreement with Company  stockholders  holding a controlling  interest in
the Company  providing that such  stockholders will vote for his election to the
Board of Directors until he reaches age 65.

         In  November,  1996  American  Public Life  purchased  2,361  shares of
American  Public Life Common Stock from Paul  Watson,  a director of the Company
and American Public Life, for $790,935 or $335 per share.

Item 8.          Legal Proceedings.

         American  Public Life is involved in  litigation  arising in the normal
course of business.  Management of the Company,  based on the advice of counsel,
is of the opinion that American Public Life's ultimate liability,  if any, which
may result from the litigation,  will not have a material  adverse effect on the
financial condition of the Company and American Public Life.

Item 9.          Market Price of and Dividends on the Registrant's Common
Equity and Related Stockholder Matters.

Market Information

         There is no established public trading market for the Company's shares.
Management of the Company is not aware of any trades occurring since the Plan of
Exchange  became  effective.  Prior to  consummation  of the  Plan of  Exchange,
American Public Life's Common Stock was traded on a limited and sporadic basis
in the over-the-counter market.  The

                                                        19

<PAGE>



<PAGE>





following  table  sets  forth the range of high and low bid  prices of  American
Public  Life's  Common  Stock  for 1995  and  1996  and is based on  information
provided by the National  Quotation Bureau.  The prices reported by the National
Quotation Bureau reflect inter-dealer prices and do not include retail mark-ups,
mark-downs or commissions and may not have represented actual transactions.

<TABLE>
<CAPTION>

                                                                                   Bid Prices
                                                                            Low                  High
1995
<S>                                                                        <C>                  <C>   
First Quarter                                                              98.00                106.00
Second Quarter                                                            103.00                113.00
Third Quarter                                                             123.50                123.50
Fourth Quarter                                                            137.00                144.00
1996
First Quarter                                                             143.00                150.50
Second Quarter                                                            151.00                160.00
Third Quarter                                                             161.50                161.50
Fourth Quarter                                                            162.25                162.25
</TABLE>

         Prior to the consummation of the Plan of Exchange, American Public Life
 purchased and sold shares of American Public Life Common Stock for a purchase
price of $335 per share. See "Item 7.  Certain Relationships and Related
Transactions." and "Item 10.  Recent Sales of Unregistered Securities."

Holders

         As of March 31,  1997,  there  were  1,576  holders of record of Common
Stock of the Company.

Dividends

         In 1996 and 1995,  prior to its  acquisition  by the Company,  American
Public Life paid annual cash dividends to its stockholders of $4.70 per share.



<PAGE>



In March,  1997,  the Board of Directors of the Company  declared an annual cash
dividend for 1997 of $4.70 per share which will be paid in May, 1997.


                                                        20

<PAGE>



         The  Company's  ability  to pay  dividends  is limited by the amount of
dividends  its  receives  from  American  Public  Life.  Payment of dividends by
American Public Life is restricted by law to available net surplus computed on a
statutory  basis,  which, as of December 31, 1996, was $6,941,370.  In addition,
without the prior approval of the  Mississippi  Commissioner  of Insurance,  the
size of any  dividend by American  Public Life during any one year is limited to
the lesser of (i) 10% of surplus;  or (ii) net gain from operations for the past
three  years,  less  dividends  paid in the past two  years.  Under  this  test,
American Public Life has $694,137  available for the payment of dividends to the
Company in 1997.

Item 10.         Recent Sales of Unregistered Securities.

         The Company issued one share of Common Stock to American Public Life on
December 21, 1996, pursuant to the private offering exemption under Section 4(2)
of the Securities Act of 1933. This share was canceled upon  consummation of the
Plan of Exchange.

         The issuance of Company  Common Stock  pursuant to the Plan of Exchange
was exempt from  registration  under Section  3(a)(10) of the  Securities Act of
1933. The  Mississippi  Commissioner  of Insurance  approved the fairness of the
terms  and  conditions  of the  proposed  issuance  of stock  under  the Plan of
Exchange after a public hearing required by Mississippi  statute.  Notice of the
public  hearing was given to all  stockholders  of the Company at least ten days
prior to the hearing.
   
         In  November,  1996  American  Public Life sold 1,500  shares of Common
Stock to six  purchasers at a purchase  price of $335 per share  pursuant to the
private  placement  exemption  provided by Section 4(2) of the Securities Act of
1933.  The purchasers  were persons who have personal or business  relationships
with Mr. David A. New, Sr., the Company's  principal  shareholder.  The proceeds
from these sales were  $502,500.  The $335 per share purchase price was based on
the price the  Company  had paid in  purchasing  stock  from Mr.  Williamson  as
described under Item 7.
    


<PAGE>



         On September 1, 1995 American  Public Life sold 1,000 shares of Company
Common  Stock to Garry V.  Hughes,  who is  currently a director of the Company,
pursuant  to the private  placement  exemption  provided by Section  4(2) of the
Securities Act of 1933. The proceeds of this sale were $335,000.

Item 11.         Description of Registrant's Securities to be Registered.

         The Company's authorized capital stock consists of 50,000,000 shares of
Common Stock, no par value ("Company  Common Stock"),  and 25,000,000  shares of
Preferred  Stock,  par  value of $1.00 per share  ("Company  Preferred  Stock").
Presently,  52,844 shares of Company Common Stock are issued and outstanding and
no shares of Company  Preferred Stock are issued and  outstanding.  Although the
Company is authorized to issue Company  Preferred  Stock, the Board of Directors
does not presently have plans to issue any shares of Preferred  Stock. It is not
possible to state the actual effect of any issuance of Preferred  Stock upon the
rights of holders of Company Common Stock since the issuance price and rights of
any future holders of Preferred Stock are not yet  determined,  but such effects
might include (i)


                                                        21

<PAGE>



restrictions  on Company Common Stock  dividends if preferred  cumulative  stock
dividends have not been paid;  (ii) dilution of voting power and equity interest
of holders of Company  Common  Stock;  (iii)  preferences  of holders of Company
Preferred  Stock  upon  liquidation;  or (iv)  required  approval  of holders of
Company Preferred Stock on matters such as mergers or amendments to the Articles
of Incorporation.

         Holders  of  Company  Common  Stock do not have  preemptive  rights and
Company Common Stock does not have any redemption provisions applicable thereto.
Company Common Stock is fully paid and nonassessable.

         In the event of  liquidation,  holders of Company  Common Stock will be
entitled  to receive  pro rata any assets  distributable  to  stockholders  with
respect to the shares  held by them,  after  payment  of  indebtedness  and such
preferential amounts as may be required to be paid to the holders of any



<PAGE>



Preferred Stock issued hereafter by the Company.

         Holders of Company  Common  Stock have one vote per share on any matter
presented  for  a  vote  of   stockholders.   Under  the  Company   Articles  of
Incorporation, holders of Company Common Stock do not have cumulative voting
rights.

         The Company may pay dividends unless after giving effect to the payment
(i) the  Company  would  not be able to pay its  debts  as they  come due in the
ordinary  course of business;  or (ii) the  Company's  total  liabilities  would
exceed its total assets.  For the  foreseeable  future,  however,  the Company's
ability to pay dividends will be limited by the amount of dividends its receives
from American Public Life. Thus, the more restrictive  provisions  applicable to
American  Public  Life  will  indirectly  limit  the  Company's  ability  to pay
dividends.  Payment of dividends by American Public Life is restricted by law to
available net surplus  computed on a statutory  basis. In addition,  without the
prior approval of the  Mississippi  Commissioner  of Insurance,  the size of any
dividend during any one year is limited to the lesser of: (i) 10% of surplus; or
(ii) net gain from  operations for the past three years,  less dividends paid in
the past two years.

Item 12.         Indemnification of Directors and Officers.

         The Company is incorporated under the laws of Mississippi. Subarticle E
of  Article  8 of  the  Mississippi  Business  Corporation  Act  prescribes  the
conditions  under which  indemnification  may be obtained by a present or former
director  or officer of the  Company who incurs  expenses  or  liabilities  as a
consequence  of matters  arising out of his activities as a director or officer.
The Company Articles of Incorporation provide that the board of directors of the
Company shall have power to make any indemnity,  including  advance of expenses,
to, and to enter into  contracts of indemnity  with, any director,  officer,  or
employee,   except  an  indemnity   against  his  gross  negligence  or  willful
misconduct.  The Company  bylaws  provide for  mandatory  indemnification  of an
officer  or  director  if he acted in good  faith and in a manner he  reasonably
believed to be in or not opposed to the best interest of the Company,


                                                        22

<PAGE>





<PAGE>



and, with respect to any criminal action or proceeding,  had no reasonable cause
to believe his conduct was unlawful.

         The Company  Articles of  Incorporation  provide that a director of the
Company  will not be liable to the Company or to its  stockholders  for monetary
damages  for any action  taken,  or any failure to take  action,  as a director,
except  liability  for:  (i) the amount of a  financial  benefit  received  by a
director to which he is not entitled;  (ii) an intentional infliction of harm on
the Company or the stockholders; (iii) approving an unlawful distribution by the
Company as provided under the Mississippi  Business  Corporation Act; or (iv) an
intentional  violation of criminal  law. The Company  Articles of  Incorporation
also  provide that if the  Mississippi  Business  Corporation  Act is amended to
authorize   corporate  action  further  eliminating  or  limiting  the  personal
liability of directors, then the liability of a director of the Company shall be
eliminated  or  limited  to the  fullest  extent  permitted  by the  Mississippi
Business Corporation Act, as so amended.

Item 13.         Financial Statements and Supplementary Data.

         For information concerning the financial statements filed as part of
this Registration Statement, see "Item 15.  Financial Statements and Exhibits."

Item 14.         Changes in and Disagreements with Accountants on Accounting and
                 Financial Disclosure.

         Not applicable.

Item 15.         Financial Statements and Exhibits.

(a)      Financial Statements

         AmericanPublic   Holdings,    Inc.   and   Consolidated    Subsidiaries
                 Independent  Auditors'  Report  Consolidated  Balance  Sheets -
                 December  31,  1996  and  1995   Consolidated   Statements   of
                 Operations  - Years  Ended  December  31,  1996,  1995 and 1994
                 Consolidated    Statements   of   Changes   in    Stockholders'
                 Equity--Years   Ended   December  31,  1996,   1995,  and  1994
                 Consolidated Statements of Cash Flows--Years Ended December 31,
                 1996,   1995,   and  1994  Notes  to   Consolidated   Financial
                 Statements--Years Ended December 31, 1996, 1995, and 1994






<PAGE>



                                                        23

<PAGE>



         Financial Statement Schedules

                 II - Consolidated Financial Information of Registrant
                 V - Valuation and Qualifying Accounts

         All other  schedules are omitted because they are not applicable or 
the required information is shown in the Financial Statements or Notes thereto.


(b)      Exhibits Required by Item 601 of Regulation S-K
   
                 *2     Agreement and Plan of Exchange


                 *3(a)  Articles of Incorporation of  American Public Holdings,
                        Inc.


                 *3(b)  Bylaws of American Public Holdings, Inc.

                 *10    Consulting Agreement between American Public Life 
Insurance Company and Johnny Williamson.

                 *21    Subsidiaries of Registrant

                 *27    Financial Data Schedule

* Previously filed.
    

                                                        24

<PAGE>


                                   SIGNATURES

   
         Pursuant to the  requirements of Section 12 of the Securities  
Exchange Act of 1934, the Registrant  has duly caused this Amendment No. 1 to 
Registration Statement to be



<PAGE>



signed on its behalf by the undersigned, thereunto duly authorized.
    

                                      American Public Holdings, Inc.
                                            (Registrant)
   
Date: June 27, 1997                  By:
    
   
                                      /s/ Johnny H. Williamson, President

    

                                                        25

<PAGE>



AMERICAN PUBLIC
HOLDINGS, INC.

Consolidated  Balance  Sheets as of  December  31,  1996 and 1995,  and  Related
Consolidated Statements of Operations,  Changes in Stockholders' Equity and Cash
Flows for Each of the Three Years in the Period Ended  December  31,  1996,  and
Independent Auditors' Report




<PAGE>



INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders of  American Public Holdings, Inc.:

We have audited the  consolidated  balance sheets of American  Public  Holdings,
Inc.  and  subsidiary  as of  December  31,  1996  and  1995,  and  the  related
consolidated statements of operations,  changes in stockholders' equity and cash
flows for each of the three years in the period ended  December  31,  1996.  Our
audits also included the financial  statement  schedules  listed in the Index at
Item 15 (a). These financial statements and financial statement schedules are



<PAGE>



the responsibility of the Company's management. Our responsibility is to express
an opinion on the financial  statements and financial  statement schedules based
on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the  consolidated  financial  position of  American  Public
Holdings,  Inc. and subsidiary as of December 31, 1996 and 1995, and the results
of their  operations  and their  cash  flows for each of the three  years in the
period ended December 31, 1996, in conformity with generally accepted accounting
principles.  Also, in our opinion,  such  financial  statement  schedules,  when
considered in relation to the basic consolidated financial statements taken as a
whole,  present  fairly  in all  material  respects  the  information  set forth
therein.
   
/s/ DELOITTE & TOUCHE LLP
Jackson, Mississippi
March 5, 1997
    






<PAGE>


   
<TABLE>
<CAPTION>



AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED BALANCE SHEETS
DECEMBER 31, 1996 AND 1995
- ----------------------------------------------------------------------------------------------- -------------------

                                                                                      1996                  1995
Assets
<S>                                                                               <C>                 <C>

Investments:
  Securities:
Available for sale, at fair value                                                 $  32,720,388       $  31,084,657
    (amortized cost of $32,406,128)
     Held to maturity, at amortized 
        cost (fair value of $31,913,000)

  Mortgage loans                                                                      1,075,268           1,257,771


  Investment real estate - net                                                          781,542             710,326


  Policy loans                                                                        1,600,398           1,641,192


  Short-term investments                                                                                     15,000



           Total investments                                                         36,177,596          34,708,946



Cash and cash equivalents                                                               602,470             301,102


Accrued investment income                                                               424,805             319,769


Accounts and notes receivable, net of allowance for
   uncollectible accounts of $46,000 (1996) and $102,000                                512,906             789,759

    (1995)
Deferred policy acquisition costs                                                    11,317,490          12,397,790
Property and equipment - net                                                          2,205,019           2,357,866
Real estate acquired in satisfaction of debt                                            583,393             695,143
Deferred income tax asset                                                               357,272             145,356
Other                                                                                    96,568               8,424



TOTAL ASSETS                                                                     $ 52,277,519          $ 51,724,155
                                                                               ================         ===========

See notes to consolidated financial statements.
</TABLE>



<TABLE>

LIABILITIES AND STOCKHOLDERS' EQUITY                                             1996                    1995

<S>                                                                             <C>                       <C>          <C>
LIABILITIES:
  Future policy benefits                                                          $  32,918,172          $  32,034,811
  Unpaid claims                                                                         856,085                906,837
  Unearned premiums                                                                     879,437                796,915
  Policyholders' dividend accumulations                                                 396,952                383,569
  Accounts payable and other liabilities                                                997,376              1,004,714
                                                                                ---------------           ------------ 

           Total liabilities                                                         36,048,022             35,126,846

COMMITMENTS AND CONTINGENCIES
                               (Notes 5, 8 and 11)
STOCKHOLDERS' EQUITY:
  Preferred stock, $1 par value, authorized 25,000,000
     shares
  Common stock, $1 stated value, authorized
    50,000,000 shares, issued 57,250 shares                                              57,250                 57,250
  Additional paid-in capital                                                          2,232,750              2,232,750
  Unrealized gain on available for sale securities, net of
    deferred taxes of $63,000                                                           251,408
  Retained earnings                                                                  14,702,498             14,705,318
                                                                                ---------------             ----------
                                                                                     17,243,906             16,995,318
  Less cost of treasury stock - 4,407 (1996) and 2,566                              (1,014,409)               (398,009)
                                                                                ---------------             ----------
     (1995) shares

           Total stockholders' equity                                                16,229,497             16,597,309
                                                                                ----------------             ---------

TOTAL LIABILITIES AND STOCKHOLDERS'                                               $  52,277,519           $ 51,724,155
                                                                                  ==============           =============
      EQUITY
</TABLE>








<PAGE>



<TABLE>
<CAPTION>


AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- ---------------------------------------------------------------------------------------------------------------------------


                                                                1996                   1995                    1994

<S>                                                         <C>                        <C>                   <C>           
REVENUE:
  Premiums                                                      $  26,069,848            $  25,385,971        $  24,172,890
  Net investment income                                             2,387,010                2,300,624            2,214,311
  Realized investment losses                                         (80,291)                 (82,117)              (5,235)
  Other income                                                        26,067                    28,129               38,594
                                                               -----------------         -------------        -------------
                                                                   28,402,634               27,632,607           26,420,560

BENEFITS AND EXPENSES:
  Benefits, claims, losses and settlement                          17,650,892               18,025,211           16,957,140
      expenses
  Commission expense                                                2,346,428                2,301,863            2,405,062
  Salaries and benefits                                             2,584,925                2,265,737            2,125,891
  Amortization of deferred policy                                   3,129,605                3,627,023            2,430,081
      acquisition costs
  Insurance taxes, licenses and fees                                1,019,295                  856,424              865,838
  Other operating expenses                                          1,404,368                1,481,018            1,186,693
                                                               -----------------          ------------          -----------

                                                                   28,135,513               28,557,276           25,970,705
                                                               -----------------           -----------          -----------
INCOME (LOSS) BEFORE INCOME
  TAX PROVISION (BENEFIT)                                             267,121                (924,669)              449,855

INCOME TAX  PROVISION (BENEFIT)                                        17,328                (337,013)            (105,545)
                                                               -----------------           -----------          -----------
NET INCOME (LOSS)                                           $       249,793            $      (587,656)      $      555,400
                                                            ===================        ===============       ==============

NET INCOME (LOSS) PER SHARE                                 $          4.65            $        (10.67)      $        10.03
                                                            ====================       ===============       ===============
See notes to consolidated financial statements.
</TABLE>
<TABLE>
<CAPTION>


AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- --------------------------------------------------------------------------------------------------------------------------
                                                                                              Unrealized
                                                                                                Gain on
                                                                                               Available
                                                         Common Stock          Additional         for
                                                   -------------------------
                                                                                Paid-in          Sale         Retained
                                                     Shares       Amount        Capital       Securities      Earnings

<S>                                                     <C>         <C>           <C>             <C>         <C>        
BALANCE, JANUARY 1, 1994                                57,250      $ 57,250      $2,232,750                  $15,289,776

  Treasury stock reissued
  Dividends paid to stockholders
    ($5.59 per share)                                                                                            (299,853)
  Net income                                          ________     _________     ___________                      555,400
                                                                                                               ----------




BALANCE, DECEMBER 31, 1994                              57,250        57,250       2,232,750                   15,545,323
  Treasury stock acquired
  Treasury stock reissued
  Dividends paid to stockholders
    ($4.70 per share)                                                                                            (252,349)
  Net loss                                                                                                       (587,656)
BALANCE, DECEMBER 31, 1995                              57,250        57,250       2,232,750                   14,705,318
  Change in net unrealized gain                                                                   $251,408
  Treasury stock acquired
  Treasury stock reissued
  Dividends paid to stockholders
       (4.70 per share)                                                                                           (252,613)
  Net income                                                                                                       249,793

BALANCE, DECEMBER 31, 1996                            57,250         $57,250      $2,232,750      $251,408     $14,702,498
                                                    ==========       ==========    ==========     ==========   ===========

See notes to consolidated financial statements.

</TABLE>






<PAGE>





- ---------------------------------------------------------------------------
<TABLE>

                                                                                                              Total
                                                                                 Treasury             Stockholders'
                                                                                    Stock                    Equity

<S>                                                                       <C>                         <C>          
BALANCE, JANUARY 1, 1994                                                  $     (172,314)             $  17,407,462
  Treasury stock reissued                                                             100                       100
  Dividends paid to stockholders                                                                           (299,853)
   ($5.59 per share)
  Net income                                                                                                555,400
                                                                      -------------------         -----------------
BALANCE, DECEMBER 31, 1994                                                      (172,214)                17,663,109
  Treasury stock acquired                                                       (560,795)                  (560,795)
  Treasury stock reissued                                                         335,000                   335,000
  Dividends paid to stockholders                                                                           (252,349)
   ($4.70 per share)
  Net loss                                                                                                 (587,656)
                                                                        ------------------        -----------------
BALANCE, DECEMBER 31, 1995                                                      (398,009)                16,597,309
  Change in net unrealized gain                                                                             251,408
  Treasury stock acquired                                                     (1,068,650)                (1,068,650)
  Treasury stock reissued                                                         452,250                   452,250
  Dividends paid to stockholders                                                                           (252,613)
   ($4.70 per share)
  Net income                                                                                                249,793
                                                                    ---------------------             -------------
BALANCE, DECEMBER 31, 1996                                                 $  (1,014,409)             $  16,229,497
                                                                           ==============             =============
</TABLE>









<PAGE>


<TABLE>
<CAPTION>


AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- ---------------------------------------------------------------------------------------------------------------------------------

                                                                           1996                1995                 1994
<S>                                                                        <C>                  <C>                   <C>         
OPERATING ACTIVITIES:
  Net income (loss)                                                           $249,793           $(587,656)              $555,400
  Adjustments to reconcile net income (loss) to
    net cash provided by operating activities:
      Realized investment losses                                                80,291               82,117                 5,235
      Amortization of deferred policy acquisition                            3,129,605            3,627,023             2,430,081
      Depreciation and other amortization                                      410,970              319,082               286,296
      Deferred income tax benefit                                             (274,768)            (492,970)             (375,306)
      Decrease (increase) in receivables                                       171,817              (80,162)               71,000
      Decrease (increase) in other assets                                      (88,144)              41,485               419,414
      Policy acquisition costs deferred                                     (2,049,305)          (2,872,745)           (2,772,789)
      Increase in liability for future policy benefits                         883,361            1,880,558            (1,305,194)
      Increase (decrease) in unpaid claims, accounts                           (58,090)              15,154               160,988
           payable and other liabilities
      Increase (decrease) in unearned premiums and
         policyholders' dividend accumulations                                  95,905             (39,615)                31,703
                                                                            ----------          -----------            ----------

           Net cash provided by operating activities                         2,551,435            1,892,271             2,117,216

INVESTING ACTIVITIES:
  Proceeds from sale of real estate                                             59,326              160,948                88,520
  Purchase of securities and short-term
     investments                                                           (22,339,700)         (19,910,815)          (15,301,653)
  Mortgage and policy loan repayments                                          223,297              280,834               255,642
  Proceeds from sales of securities                                          1,128,156
  Proceeds from maturities and calls of
    securities and short-term  investments                                  19,890,844           17,919,027            14,934,367
  Property and equipment purchased                                            (567,977)            (394,387)           (1,713,452)
  Refund of deposit                                                            225,000
  Improvements to real estate acquired in
    satisfaction of debt                                                                            (81,402)              (34,875)
                                                                      ----------------          -----------          ------------

           Net cash used in investing activities                            (1,381,054)          (2,025,895)           (1,771,451)

</TABLE>

                                                   







<PAGE>


<TABLE>
<CAPTION>



AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- ------------------------------------------------------------------------------------------------------------------------

                                                                 1996                 1995                 1994
<S>                                                            <C>                  <C>                  <C>     
                                                               
FINANCING ACTIVITIES:
  Dividends paid to shareholders                               $      (252,613)     $      (252,349)     $      (299,853)
  Proceeds from treasury stock reissued                                452,250              335,000                  100

  Payments to acquire treasury stock                                (1,068,650)            (560,795)
                                                            ------------------       ----------------     ---------------    

           Net cash used in financing activities                    (869,013)             (478,144)            (299,753)
                                                           -------------------       ----------------     ----------------
 
NET INCREASE (DECREASE) IN CASH                                        301,368            (611,768)               46,012
  AND CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS
  AT BEGINNING OF YEAR                                               301,102                912,870              866,858
                                                          --------------------       ------------------    -------------------

CASH AND CASH EQUIVALENTS
  AT END OF YEAR                                             $       602,470        $       301,102      $       912,870
                                                           ===================      ===================  ===================


SUPPLEMENTAL DISCLOSURE OF NON-CASH FINANCING AND INVESTING
ACTIVITY-
  Unrealized gain on available for sale
    securities                                               $       251,000
                                                           =================

SUPPLEMENTAL CASH FLOW
INFORMATION-
  Income taxes paid (refunded)                               $       270,000        $       113,000     $      (113,000)
                                                           ===================      ===================  ==================

See notes to consolidated financial statements.                                                              (Concluded)

</TABLE>


                                                     - 7 -




<PAGE>





<PAGE>




AMERICAN PUBLIC HOLDINGS, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994

1.    ACCOUNTING POLICIES

         a.       Nature of Operations  and Basis of Presentation  -   American
                  Public Holdings, Inc. (the Company) is a Mississippi
                  corporation organized on December 21, 1995 by American Public
                  Life Insurance Company (APL).  The Company was formed to
                  serve as a holding company for APL, and, in effect, is a
                  successor to APL. APL is a stock life insurance company that
                  insures against risk of loss under various types of
                  coverages, with the majority of revenue being derived from
                  cancer policy premiums. The Company is licensed to operate
                  in twenty-one states but operates primarily in Mississippi
                  (where it is domiciled), Louisiana and Texas.

                  In 1996,  the  Mississippi  Commissioner  of Insurance and APL
                  stockholders  approved an Agreement  and Plan of Exchange (the
                  "Plan  of   Exchange")   pursuant   to  which  APL   became  a
                  wholly-owned  subsidiary  of the  Company,  and each  share of
                  outstanding  common stock of APL was converted  into one share
                  of common stock of the Company. The exchange was accounted for
                  like  a  "pooling  of  interests"  and  historical  costs  are
                  continued.  All prior  years have been  restated as though the
                  exchange  had occurred at the  beginning of the earliest  year
                  presented.

                  The  consolidated  financial  statements  include those of the
                  Company  and  its  wholly-owned  subsidiary,  APL,  and  APL's
                  wholly-owned     subsidiary,     DentaCare    Marketing    and
                  Administration, Inc. All significant intercompany balances and
                  transactions have been eliminated.

                  The  accompanying  financial  statements have been prepared in
                  conformity with generally accepted accounting principles which
                  vary in some respects from accounting  practices prescribed or
                  permitted  by  the  Insurance   Department  of  the  State  of
                  Mississippi. Prescribed statutory accounting practices include
                  a variety  of  publications  of the  National  Association  of
                  Insurance Commissioners (NAIC), as well as state laws,



<PAGE>



                  regulations,   and  general  administrative  rules.  Permitted
                  statutory   accounting   practices  encompass  all  accounting
                  practices not so prescribed (see Note 9).


                                                     - 8 -




<PAGE>



         b.       Use of Estimates - The preparation of financial  statements in
                  conformity  with  generally  accepted  accounting   principles
                  requires  management to make  estimates and  assumptions  that
                  affect the  reported  amounts of assets  and  liabilities  and
                  disclosure of contingent assets and liabilities at the date of
                  the financial  statements and the reported amounts of revenues
                  and expenses during the reporting period. Actual results could
                  differ from those estimates.

    
   
         c.       Investment Securities  -  The Company's investment security
                  portfolio is comprised of fixed maturity securities and is
                  classified as available for sale. The portfolio is therefore
                  carried at fair market value with net unrealized holding gains
                  carried as a separate component of shareholders' equity.  The
                  portfolio classification was changed in 1996 from held to
                  maturity (carried at amortized cost) to available for sale to
                  reflect the change in management intent and to provide greater
                  flexibility for liquidating securities within the portfolio. 
                  The Company engaged  an  investment  advisor  in 1996  and  
                  changed investment  strategies, reducing the long-term nature
                  of the portfolio.

                  The specific identification method is used to compute gains or
                  losses on the sale of these assets.  Interest  earned on these
                  assets is included in interest income. Securities that reflect
                  a market  decline below cost or amortized  cost that is deemed
                  other than temporary are written down to net realizable  value
                  by a charge to earnings. Investment premiums and discounts are
                  amortized by a method which approximates the interest method.
    
   
         d.       Mortgage Loans and Real Estate Acquired in Satisfaction of



<PAGE>



                  Debt  -  The  Company  makes  investments  in  mortgage  loans
                  collateralized  by real  estate.  The  return on and  ultimate
                  recovery  of  these  loans  is  generally   dependent  on  the
                  successful operation,  sale or refinancing of the real estate.
                  The  Company  monitors  the  effects of current  and  expected
                  market  conditions and other factors on the  collectibility of
                  real estate loans. When, in management's judgment, the present
                  value
of expected  future cash flows from a loan is less than the recorded  investment
in the loan, an impairment is recognized by creating a valuation  allowance with
a  corresponding  charge to expense.  Such  estimates of impairment  necessarily
include assumptions, including estimates of the following: lease, absorption and
sales  rates;  real  estate  values  and rates of  return;  operating  expenses;
inflation;  and  sufficiency  of  collateral  independent  of  the  real  estate
including, in limited instances, personal guarantees.
    
                  Real estate  acquired in  satisfaction  of debt is recorded at
                  the lower of loan balance, including accrued interest, if any,
                  or fair value at acquisition. Additional valuation adjustments
                  are made when the carrying value exceeds fair market value.
   
         e.       Cash and Cash  Equivalents - For purposes of the  consolidated
                  statements  of cash  flows,  the  Company  considers  checking
                  accounts  and cash on hand to be cash  and  cash  equivalents.
                  Certain short-term investments are included in the investments
                  category in order to conform to insurance company statutory
reporting requirements.
    
                                                     - 9 -




<PAGE>



         f.       Property and  Equipment - Property and  equipment is stated at
                  cost and depreciated and amortized by the straight-line method
                  over the  estimated  useful  lives of the  assets,  which  for
                  building  and  improvements  is  thirty-nine   years  and  for
                  furniture and equipment ranges from five to ten years.

         g.       Deferred  Policy  Acquisition  Costs -  Commissions  and other
                  costs  that  vary  with  and  are  primarily  related  to  the



<PAGE>



                  production of new and renewed insurance  business are deferred
                  and amortized  over the  anticipated  premium paying period of
                  the related policies on a pro-rata basis.

         h.       Policy  Reserves - The  unearned  premium  reserve  recognizes
                  premiums  as  earned  pro  rata  over  the  policy  term.  The
                  aggregate   reserve  for  future  policy   benefits  has  been
                  actuarially determined using the following assumptions:
<TABLE>

                                                          Life                    Accident and Health

                  <S>                                     <C>                          <C>
                  Mortality for policies issued           100% of 1965-70              100% of 1965-70
                    prior to 1982                         S&U male mortality           Ultimate male
                                                          table                        mortality table

                  Mortality for policies issued           100% of 1975-80              100% of 1975-80
                    after 1982                            S&U male mortality           Ultimate male
                                                          table                        mortality table

                  Interest rates                          5-7%                         5-7%

                  Withdrawals (Lapse Rates)               30% first year graded        30% first year graded
                                                          to 5% in year 21 and         to 5% in year 21 and
                                                          later                        later

</TABLE>

         i.       Unpaid  Claims  -  Unpaid   claims   represent  the  estimated
                  liabilities  on claims  reported to the Company plus provision
                  for claims incurred but not yet reported.  The liabilities for
                  unpaid claims are  determined  using both  evaluations of each
                  claim and  statistical  analyses and  represent  the estimated
                  ultimate  net cost of all claims  incurred  through the end of
                  the reporting period.

         j.       Income  Taxes  -  Deferred  tax  liabilities  and  assets  are



<PAGE>



                  determined  based on the  differences  between  the  financial
                  statement  and tax  bases  of  assets  and  liabilities  using
                  enacted  tax  rates  in  effect  in the  years  in  which  the
                  differences  are  expected  to reverse.  The  Company  files a
                  consolidated   income   tax  return   with  its   wholly-owned
                  subsidiary. Income taxes are allocated based on each company's
                  separate taxable income.

                                                     - 10 -




<PAGE>


   
         k.      Revenue  Recognition - Life insurance premiums are recognized 
as revenue when due from  policyholders.  Accident and health and dental 
insurance premiums are recognized as revenue over the policy period in a 
pro-rata manner. Policy  benefits  and  expenses  are
                  deferred  or accrued to result in a matching of costs with the
                  earned premiums over the life of the insurance contracts. This
                  matching  is  accomplished  by  accrual of the  liability  for
                  future   policy   benefits  on  insurance  in  force  and  the
                  amortization of deferred policy acquisition costs.
    
         l.       Profit Sharing Plan - Employees are eligible to participate in
                  a profit  sharing plan  covering  substantially  all employees
                  with more than one year of service.  Contributions to the plan
                  are  made  at  the  discretion  of  the  Board  of  Directors.
                  Contributions  made to the plan were  approximately $ - 0 - in
                  1996, $31,000 in 1995, and $21,000 in 1994.

         m.       Income (Loss) Per Share - The income (loss) per share is based
                  on the weighted  average  number of common shares  outstanding
                  during  each  year.  The  weighted  average  number  of shares
                  outstanding  was 53,764 in 1996,  55,099 in 1995 and 55,358 in
                  1994.

2.       INVESTMENTS

         The amortized cost and related approximate fair value of fixed maturity



<PAGE>



         securities were as follows:
<TABLE>


                                                    Amortized          Unrealized        Unrealized             Fair
1996                                                   Cost              Gains             Losses               Value

<S>                                                 <C>                   <C>                <C>                <C>          
U. S. Treasury and government
  corporations and agencies                             $ 2,801,365       $    47,351       $     38,949       $    2,809,767
States and political subdivisions                         3,322,717           318,517             13,214            3,628,020
Public utility bonds                                        846,744             8,999              5,088              850,655
Industrial and miscellaneous                              3,230,181            16,810             31,051            3,215,940
Mortgage-backed securities                               22,205,121           370,787            359,902           22,216,006
                                                   ----------------       -----------       ------------

                                                      $32,406,128          $  762,464        $   448,204        $  32,720,388
                                                    ===============        ==========        ===========
 

1995

U. S. Treasury bonds                                   $  1,450,547        $ 114,453                           $    1,565,000
States and political subdivisions                         1,406,505                        $       6,505            1,400,000
Public utility bonds                                        699,701            8,369                  70              708,000
Industrial and miscellaneous                              1,452,056            8,000              18,056            1,442,000
Mortgage-backed securities                             26,075,848            816,535              94,383           26,798,000
                                                     --------------        ---------        ------------


                                                    $  31,084,657         $  947,357         $   119,014        $  31,913,000
                                                  =================       ==========        ============
</TABLE>


                                                     - 11 -




<PAGE>

<TABLE>
<CAPTION>


        Net realized gains (losses) are summarized as follows:

                                                                      1996            1995                1994
<S>                                                                    <C>            <C>              <C>     
Calls, maturities and principal receipts of held
  to maturity securities                                                                             $    5,423

Investment security sales                                           $  (25,392)
Real estate acquired in satisfaction of debt                           (54,899)       $ (82,117)       (10,656)
                                                                  --------------       ---------     ----------
   
                                                                    $  (80,291)       $ (82,117)     $  (5,235)
                                                                   =============      ==========     =========
</TABLE>



           Bonds with an  approximate  carrying  value of $2,689,000 in 1996 and
           $2,418,000 in 1995 and  certificates of deposit with a carrying value
           of $15,000 in 1995 were pledged to the respective states in which the
           Company   transacts   business   for  the  security  and  benefit  of
           policyholders.  At December 31,  1996,  assets on deposit met minimum
           statutory requirements.

           The following is an analysis of the amortized  cost and fair value of
           investments  in fixed  maturities at December 31, 1996 by contractual
           maturity:
<TABLE>

                                                                           Amortized                   Fair
                                                                              Cost                     Value

<S>                                                                           <C>                 <C>        
Due in one year or less                                                       $    500,000        $   512,970
Due in one to five years                                                           399,979            403,400
Due in five to ten years                                                         4,057,443          4,033,064
Due after ten years                                                              5,243,585          5,554,948
                                                                       -------------------        ------------
                                                                                10,201,007         10,504,382
Mortgage-backed securities                                                      22,205,121         22,216,006
                                                                        ------------------         -----------

                                                                             $  32,406,128        $32,720,388
                                                                         =================        ===========

</TABLE>


           Actual maturities may differ from contractual  maturities  because of
           the borrowers' right to call or prepay obligations.


                                                     - 12 -




<PAGE>


<TABLE>
<CAPTION>


           The components of net investment income were as follows:

                                                              1996               1995               1994

<S>                                                        <C>                   <C>                <C>        
Fixed maturities                                             $  2,405,619       $  2,271,250       $  1,980,475
Mortgage loans                                                    106,630            118,286            128,850
Investment real estate                                             78,770
Policy loans                                                       83,878             87,850             89,765
Short-term investments                                             20,701             63,222            240,163
Real estate acquired in satisfaction of debt                       18,299             18,341             19,255
                                                        -----------------       -------------       -----------
           Total investment income                              2,713,897          2,558,949          2,458,508
Investment expenses                                               326,887            258,325            244,197
                                                        ------------------      -------------       -----------

Net investment income                                      $  2,387,010          $ 2,300,624        $ 2,214,311
                                                         ================        ============       ===========

</TABLE>

3.         INVESTMENT REAL ESTATE AND PROPERTY AND EQUIPMENT
<TABLE>
<CAPTION>

           Investment real estate and property and equipment were as follows:

                                               Investment Real Estate               Property and Equipment
                                              1996              1995               1996               1995

<S>                                         <C>                <C>               <C>                 <C>         
Land                                        $     170,000      $     170,000     $      322,447      $    322,447
Buildings and improvements                      1,057,399            943,710          1,312,752         1,301,799
Furniture and equipment                                                               1,967,848         1,774,337
                                         -----------------  -----------------     -------------       -----------
                                                1,227,399          1,113,710          3,603,047         3,398,583
Less accumulated depreciation                    (445,857)          (403,384)        (1,398,028)       (1,040,717)
                                              ------------         ------------       ---------        ------------

Property and equipment, net                 $     781,542      $     710,326      $   2,205,019       $ 2,357,866
                                            ==============     ==============     ==============      ==============
</TABLE>

4.         PARTICIPATING POLICIES

           APL had in force  approximately  $2,717,000 in 1996 and $2,779,000 in
           1995  in face  amount  of  annual  dividend  participating  policies.
           Dividends  on such  policies  are based on  mortality,  interest  and
           expense  experience,  and are payable  only upon  declaration  by the
           Board of Directors.  All amounts allocable to policyholders have been
           accrued  and  none  of  APL's  retained  earnings  was  allocable  to
           participating policies.


                                                     - 13 -




<PAGE>



<PAGE>





5.         REINSURANCE

           The  maximum  amount  of risk  that  APL  retains  on any one life is
           $50,000 ($40,000 before 1995) of life insurance and waiver of premium
           benefits (all accidental death benefits are reinsured),  depending on
           age and classification of risk.

           The reserves for life and  accident and health  policies  were stated
           after deduction for reinsurance  with other  companies.  A contingent
           liability exists with respect to such reinsurance, which could become
           a liability of APL in the event that such  reinsurance  companies are
           unable  to meet  their  obligation  under  the  existing  reinsurance
           agreements.  The  reinsured  portion  of life  reserves  deducted  in
           developing  the net liability was  approximately  $32,000 in 1996 and
           $37,000 in 1995  relating to insurance in force of $4,302,000 in 1996
           and  $4,782,000  in 1995.  The  reinsurance  portion of accident  and
           health  reserves   deducted  in  developing  the  net  liability  was
           approximately $24,000 in 1996 and $25,000 in 1995.

6.   POLICY CLAIMS

<TABLE>
<CAPTION>
Activity in the liability for unpaid policy claims is summarized as follows:

                                                                                 1996               1995

<S>                <C>                                                        <C>                  <C>          
Balance at January 1                                                          $       906,837      $     889,926
  Less reinsurance recoverables                                                           470             30,143
                                                                                -------------     --------------
Net balance at January 1                                                              906,367            859,783
                                                                                  -----------      -------------

Incurred related to:
  Current year                                                                     13,698,234         13,088,542
  Prior years                                                                       2,727,849          2,678,782
                                                                                -------------        -----------
Total incurred                                                                     16,426,083         15,767,324
                                                                                -------------        ------------

Paid related to:
  Current year                                                                     13,057,102         12,158,555
  Prior years                                                                       3,420,623          3,562,188
                                                                                 ------------          ---------
Total paid                                                                         16,477,725         15,720,740
                                                                                 ------------         -----------

Net balance at December 31                                                            854,725            906,367
  Plus reinsurance recoverables                                                         1,360                470
                                                                                -------------         -----------
Balance at December 31                                                                856,085       $    906,837
                                                                                ===============       ============
</TABLE>

           The liability for unpaid policy claims is composed of claims incurred
           but not reported and claims reported and in course of settlement. The
           accident and health policy

                                                     - 14 -




<PAGE>



           reserve includes a claim reserve of $3,682,000 in 1996 and 
           $4,121,000 in 1995 which represents the present value of future
           claims.

7.    INCOME TAXES
<TABLE>
<CAPTION>

           The components of the provision for income taxes were as follows:


                                                                  1996              1995             1994

<S>                                                              <C>               <C>              <C>         
Current provision                                                $    292,096      $    155,957     $    269,761
Deferred benefit                                                     (274,768)         (492,970)        (375,306)
                                                                  --------------   ------------     -------------

           Income tax provision (benefit)                        $     17,328       $  (337,013)     $  (105,545)
                                                                  ==============   =============     ============
</TABLE>

<TABLE>
<CAPTION>


      The  significant  components  of the  deferred  income tax  benefit are as
follows:


                                                                   1996             1995             1994

<S>                                                               <C>              <C>            <C>           
Deferred policy acquisition costs                                 $  (432,418)     $  (414,287)   $    (105,731)
Future policy benefit liabilities                                     (19,961)        (155,384)        (257,735)
Capital losses deducted (carried forward)                             (42,955)         (82,085)          (8,184)
Alternative minimum tax                                               (74,862)         (36,737)         (51,422)
Valuation allowance applicable to
  deferred tax assets                                                 267,199          138,486           51,422
Other                                                                  28,229           57,037           (3,656)
                                                                --------------    -------------   --------------

           Deferred income tax benefit                            $  (274,768)     $  (492,970)    $   (375,306)
                                                                   =============    =============  =============
</TABLE>



                                                     - 15 -




<PAGE>


<TABLE>
<CAPTION>


      The tax effects of significant items comprising the net deferred tax asset
are as follows:


                                                                                 1996               1995

<S>                                                                               <C>              <C>           
Deferred tax liabilities:
  Unrealized gain on available for sale securities                                $(106,848)
  Deferred policy acquisition costs                                               (2,286,550)      $  (2,718,968)
           Total deferred tax liabilities                                         (2,393,398)         (2,718,968)

Deferred tax assets:
  Unrealized loss on real estate acquired in satisfaction of debt                      81,106             96,763
  Future policy benefit liabilities                                                 2,721,345          2,701,384
  Capital loss carryforward                                                           133,224             90,268
  Alternative minimum tax credits                                                     293,916            219,054
  Other                                                                                65,085             77,658
                                                                                ----------------     -----------
           Total deferred tax assets                                                3,294,676          3,185,127

Valuation allowance:
Reduction of alternative minimum tax
    credits                                                                         (293,916)          (219,054)
Reduction of remaining net asset
    to alternative minimum tax rate
    of 20%                                                                          (250,090)          (101,749)
                                                                                    ---------          ---------
                                                                                    (544,006)          (320,803)
                                                                                ---------------      -----------

Net deferred tax asset                                                           $    357,272      $     145,356

                                                                                ==============      ============
</TABLE>
      The valuation  allowance  increased by approximately  $223,000 in 1996 and
      $138,000 in 1995 and results from the Company computing the tax effects 
      of temporary differences using the alternative minimum tax rate, which 
      the Company believes it will be subject to over the foreseeable future.

      At December 31, 1996, the Company had accumulated  untaxed  policyholders'
      surplus of  approximately  $1,923,000.  The Company is not required to pay
      tax  on the  balance  in  the  surplus  account  unless  distributions  to
      stockholders exceed accumulated taxed earnings.



                                                     - 16 -




<PAGE>

<TABLE>
<CAPTION>


      The effective  income tax rate on earnings  (loss) before  federal  income
      taxes  differed  from  the  statutory  federal  income  tax  rate  for the
      following reasons:


                                                                           1996           1995         1994

<S>                                                                       <C>             <C>          <C>   
Statutory federal income tax rate                                           35.0 %        (35.0)%       35.0 %
Add (deduct):  Small life insurance company deduction                     (112.6)         (18.4)       (71.1)
  Valuation allowance on deferred tax assets                               100.0           15.0         11.4
  Other                                                                    (15.9)          02.0         01.2
                                                                         --------         --------     --------

Effective income tax rate                                                    6.5 %     (   36.4)%     ( 23.5)%
                                                                         =========      =========     ========
</TABLE>

      The  alternative  minimum tax credit  carryover  approximated $ 294,000 at
      December 31, 1996.

  8.       STOCKHOLDERS' EQUITY

           The  Company's  ability to pay  dividends is limited by the amount of
           dividends  its  receives  from APL.  Payment of  dividends  by APL is
           restricted  by law to available  net surplus  computed on a statutory
           basis.  In addition,  without the prior  approval of the  Mississippi
           Commissioner of Insurance, the size of any dividend by APL during any
           one year is limited to the lesser of (i) 10% of surplus;  or (ii) net
           gain from operations for the past three years, less dividends paid in
           the past two years.

           Pursuant to the laws and regulations of the State of Mississippi, APL
           is required to maintain  minimum  statutory  capital of $400,000  and
           additional minimum statutory surplus of $600,000. Other states have



<PAGE>



           similar  restrictions  for  licensing  purposes,  the largest being a
           minimum capital requirement of $2,000,000 in the State of Georgia.

           APL entered into a Stock  Purchase  Agreement  with the President and
           CEO of APL in August 1995, pursuant to which APL purchased 858 shares
           of APL  Common  Stock  from  the  President  and  CEO  of APL  for an
           aggregate  purchase  price of  $287,430.  The  Company  has agreed to
           purchase  an  additional  572 shares of Company  Common  Stock,  at a
           purchase price of $335 per share,  when he ceases to be a director of
           the Company.

           In November, 1996 APL purchased 2,361 shares of APL Common Stock
from
           a director of the Company and APL, for $790,935 or $335 per share.


                                                     - 17 -




<PAGE>



           The  National  Association  of Insurance  Commissioners  measures the
           adequacy of a company's capital by its risk-based  capital ratio (the
           ratio of its total capital, as defined,  to its risk-based  capital).
           These   requirements   provide  a  measurement  of  minimum   capital
           appropriate for an insurance  company to support its overall business
           operations  based upon its size and risk profile which  considers (i)
           asset risk, (ii) insurance  risk,  (iii) interest rate risk, and (iv)
           business  risk.  An  insurance   company's   risk-based   capital  is
           calculated by applying a defined  factor to various  statutory  based
           assets,  premiums and reserve items, wherein the factor is higher for
           items with greater underlying risk.

           The NAIC has provided levels of progressively  increasing  regulatory
           action for remedies when an insurance  company's  risk-based  capital
           ratio falls below a ratio of 1:1. As of December 31, 1996, APL was in
           compliance with these minimum capital requirements as follows:


Total adjusted capital                           $ 9,805,000



<PAGE>



Authorized control level risk-based capital      $ 1,588,000
Ratio of adjusted capital to risk-based capital    6.17:1



                                                     - 18 -




<PAGE>



9.         STATUTORY FINANCIAL INFORMATION

           Generally accepted  accounting  principles differ in certain respects
           from the  accounting  practices  prescribed or permitted by insurance
           regulatory  authorities  (statutory basis). A reconciliation  between
           consolidated  net income and  stockholders'  equity as reported under
           generally accepted  accounting  principles (GAAP basis) and statutory
           net income and stockholders' equity of APL follows:
<TABLE>


                                          1996                                  1995                                 1994
                                    ---------------- ------------------- -------------------------------------------------------
                                          Net           Stockholders'        Net Income       Stockholders'          Net
                                         Income            Equity              (Loss)            Equity             Income

<S>                                      <C>               <C>               <C>                  <C>              <C>          
GAAP basis                               $   249,793       $  16,229,497     $    (587,656)       $ 16,597,309     $     555,400

Adjustments to:
  Policy reserves                          (476,697)           6,380,953            557,013          6,857,650           919,814
  Non-admitted assets                                        (1,392,981)                           (1,479,035)
  Deferred acquisition costs               1,080,300        (11,317,490)            754,277       (12,397,790)         (342,708)
  Deferred income taxes                    (274,768)           (357,272)          (492,970)          (145,356)         (375,306)
  Unrealized gain on
    invested securities                                        (314,260)
  Other                                       38,167             153,196          (109,130)            181,845          (48,840)
                                       -------------

Statutory basis                          $   616,795      $    9,381,643     $      121,534      $   9,614,623      $    708,360
                                       =============      =============      ==============      =============      =============
</TABLE>

  10.      FAIR VALUES OF FINANCIAL INSTRUMENTS

           In accordance  with FAS Statement  No. 107,  "Disclosures  about Fair
           Value of Financial  Instruments",  information  is provided about the
           fair  value  of  certain  financial   instruments  for  which  it  is
           practicable to estimate that value. The fair value amounts  disclosed
           represent  management's  best estimates of fair value.  In accordance
           with  FAS  No.  107,  this  disclosure   excludes  certain  insurance
           policy-related    financial    instruments   and   all   nonfinancial
           instruments.  The  aggregate  fair value  amounts  presented  are not
           intended to  represent  the  underlying  aggregate  fair value of the
           Company.

           The estimated fair values are  significantly  affected by assumptions
           used, principally the timing of future cash flows, the discount rate,
           judgments regarding current economic conditions, risk characteristics
           of  various   financial   instruments  and  other  factors.   Because
           assumptions are inherently  subjective in nature,  the estimated fair
           values cannot be  substantiated  by comparison to independent  quotes
           and, in many cases,  the estimated fair values could not  necessarily
           be realized in an immediate sale

                                                     - 19 -







<PAGE>



<PAGE>



           or settlement of the instrument.  Potential tax ramifications related
           to the  realization  of  unrealized  gains and  losses  that would be
           incurred in an actual sale and/or settlement have not been taken into
           consideration.

           The  methods  and  assumptions  used to  estimate  fair  value are as
follows:

           o    Fair value for  securities  is  determined  from  quoted  market
                prices,  where  available.  For securities not actively  traded,
                fair value is estimated  using quoted  market prices for similar
                securities.

           o    Fair value for mortgage loans is estimated by  discounting  cash
                flows and using  current  interest  rates on similar real estate
                loans  considering  credit  ratings and the  remaining  terms to
                maturity.

           o    Fair value for  short-term  investments  and accrued  investment
                income   approximates  the  carrying  amount.   Fair  value  for
                guaranteed interest and supplementary  contract liabilities also
                approximates  the  carrying  amount  since those  contracts  are
                carried  at  redemption  values  and  there  are  no  applicable
                surrender or mortality charges.

           o    Policy loans have no stated  maturity  dates and are an integral
                part of the related insurance contract.  Accordingly,  it is not
                practicable to estimate a fair value.

           The estimated fair value of the Company's  financial  instruments for
           which it is practicable to estimate that value, is as follows:

<TABLE>

                                        1996                                     1995
                                 ------------------- ------------------  --------------------------------------
                                      Carrying              Fair               Carrying             Fair
                                       Amount              Value                Amount             Value

<S>                                    <C>                <C>                   <C>               <C>          
Securities                             $  32,720,388      $  32,720,388         $  31,084,657     $  31,913,000
Mortgage loans                             1,075,268          1,107,000             1,257,771         1,314,000

</TABLE>

      11.    COMMITMENTS AND CONTINGENCIES

      The Company is  required  to  participate  in certain  guaranty  funds and
      involuntary  pools of insurance and is therefore exposed to undeterminable
      future assessments resulting from the insolvency of other insurers.


                                                     - 20 -




<PAGE>



      The Company leases various land,  buildings and operating  equipment under
      monthly lease  arrangements.  Expenses incurred under all operating leases
      approximated $163,000 (1996), $91,000 (1995) and $112,000 (1994).
Future
      minimum  lease  commitments  for  non-cancelable  operating  leases are as
      follows:


1997            $ 135,000
1998              131,000
1999              124,000
2000              112,000
             -------------

                $ 502,000


The Company is involved in litigation incurred in the normal course of business.
Management  of the Company,  based upon the advice of legal  counsel,  is of the



<PAGE>



opinion that the Company's ultimate liability, if any, which may result from the
litigation will not have a material adverse effect on the financial condition or
results of operations of the Company.

                                                    * * * * * *



                                                     - 21 -
ARTICLE 7, SCHEDULE II - CONDENSED FINANCIAL INFORMATION OF
REGISTRANT

<TABLE>
<CAPTION>

CONDENSED BALANCE SHEETS
DECEMBER 31, 1996 AND 1995



                                                                           1996                   1995
ASSETS:
<S>                                                                        <C>                   <C>        
 Investment in American Public Life Insurance                              $16,293,957           $16,547,309
   Company
 Organizational costs and other deferred costs                                  92,909
                                                                         -------------

         Total assets                                                      $16,386,866           $16,597,309
                                                                           ===========           ===========


LIABILITIES AND STOCKHOLDER'S EQUITY -
 Due to American Public Life Insurance Company                           $     157,369

STOCKHOLDER'S EQUITY                                                        16,229,497           $16,597,309
                                                                          ------------           -----------

TOTAL LIABILITIES AND STOCKHOLDER'S
EQUITY                                                                     $16,386,866           $16,597,309
                                                                           ===========           ===========
</TABLE>
<TABLE>
<CAPTION>

CONDENSED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994


                                                                1996               1995                1994

<S>                                                             <C>                <C>                 <C>     
EQUITY IN EARNINGS (LOSS) OF
SUBSIDIARY                                                      $314,253           $(587,656)          $555,400

COSTS AND EXPENSES:
 Professional fees                                                41,233
 Amortization                                                     23,227
                                                                  64,460

NET INCOME (LOSS)                                               $249,793           $(587,656)          $555,400
                                                                ========           ==========          ========

</TABLE>




<PAGE>

<TABLE>
<CAPTION>


CONDENSED STATEMENTS OF CASH FLOW
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994


<S>                                                             <C>                <C>                 <C>     
CASH FLOWS FROM OPERATING
ACTIVITIES:
 Net income (loss)                                              $249,793           $(587,656)          $555,400
 Adjustments to reconcile net income (loss)
    to net cash used in operating activities:
      Equity in (earnings) loss of subsidiary                  (314,253)              587,656         (555,400)
      Increase in organizational costs and
         other deferred costs                                   (92,909)
      Increase due to stockholder                                157,369

NET CASH USED IN OPERATING
ACTIVITIES                                                   $         0       $            0     $           0
                                                             ===========       ==============     =============


</TABLE>



<PAGE>
<TABLE>
<CAPTION>


ARTICLE 7, SCHEDULE V - VALUATION AND QUALIFYING ACCOUNTS


        Col. A                     Col. B                      Col. C                          Col. D                Col. E

      Description                Balance at                    Additions                    Deductions --          Balance at
                                                 ----------------------------------                                          
                                  Beginning              (1)                 (2)                                      End of
                                  of Period            Charged             Charged            Describe                Period
                                                      to Costs            to Other
                                                         and             Accounts --
                                                      Expenses            Describe
<S>                                 <C>                  <C>                                  <C>
1996
Allowance for real
  estate acquired in
 satisfaction of debt               $284,596                                                     $ 46,050              $238,546
                                                                                                  (sales)

Allowance for
 uncollectible agent
 balances                            101,939                                                       55,564                46,375
                                                                                             (write-offs/
                                                                                             collections)

Valuation allowance for
 deferred tax assets                 320,803             $223,203                                                       544,006
                                   ---------             --------                           -------------             ---------
                                    $707,338             $223,203                                $101,614              $828,927
                                    ========             ========                                ========              ========



1995
Allowance for real
 estate acquired in
 satisfaction of debt               $443,904                                                     $159,308              $284,596
                                                                                                  (sales)

Allowance for
 uncollectible agent
 balances                             62,296              $39,643                                                       101,939

Valuation allowance for
 deferred tax assets                 182,317              138,486                                                       320,803
                                   ---------            ---------                           -------------             ---------
                                    $688,517             $178,129                                $159,308              $707,338
                                    ========             ========                                ========              ========

</TABLE>



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