AMERICAN PUBLIC HOLDINGS INC
10-12G, 1997-04-30
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                                            SECURITIES AND EXCHANGE COMMISSION
                                                  Washington, D.C. 20549

                                                        FORM 10

                                    GENERAL FORM FOR REGISTRATION OF SECURITIES
                                          PURSUANT TO SECTION 12(b) OR 12(g) OF
                                           THE SECURITIES EXCHANGE ACT OF 1934

                         American Public Holdings, Inc.
                         ----------------------------------
             (Exact name of registrant as specified in its charter)

Mississippi                                 64-0874171
- --------------------------------    --------------------------------------
(State or other jurisdiction of         (I.R.S. employer identification no.)
incorporation or organization)

2305 Lakeland Drive, Jackson, Mississippi             39208
- ---------------------------------------       --------------------------
(Address of principal executive office)             (Zip code)

Registrant's telephone number, including area code:    (601) 936-6600
                                                     --------------------

Securities to be registered pursuant to Section 12(b) of the Act:
                                                           None
Securities to be registered pursuant to Section 12(g) of the Act:
                                      Common Stock, no par value
                              ------------------------------------------
                                       (Title of each class)





<PAGE>



Item 1.           Business.


         American  Public  Holdings,  Inc.  (the  "Company")  is  a  Mississippi
business  corporation  organized  on December  21, 1995 by American  Public Life
Insurance Company ("American Public Life"), also a Mississippi corporation.  The
Company was formed to serve as a holding company for American Public Life.

         On February 20, 1996 the Mississippi Commissioner of Insurance approved
an Agreement  and Plan of Exchange  (the "Plan of  Exchange")  pursuant to which
American  Public Life would become a wholly-owned  subsidiary of American Public
Holdings,  Inc., and each share of outstanding American Public Life Common Stock
would be converted into one share of Company Common Stock.  The Plan of Exchange
was approved by the  stockholders  of American  Public Life at a Special Meeting
held on October 29, 1996 and became effective on November 30, 1996.

         American  Public  Life  is a  Mississippi  life  and  health  insurance
company,  which  began  operations  in 1945.  It is  licensed  to do business in
twenty-one (21) states.  American Public Life specializes in supplemental health
insurance   products,   including  cancer,   accident,   intensive  care,  heart
attack/stroke  and dental insurance  policies.  American Public Life also offers
whole life and term life insurance contracts.

         The following  table sets forth earned premiums by product line for the
last three years ended December 31.

<TABLE>



                                                                            Year ended December 31,
                                                              ----------------------------------------------
                                                              1996                   1995              1994
                                                              ----                   ----              ----
<S>                                                          <C>                    <C>                 <C>    
                                                                                    
Premium revenue:
     Cancer                                                  $18,154,674            $18,300,716         $17,360,977
     Life insurance                                              552,908                578,342             614,700
     Accident                                                  1,149,841              1,202,815           1,241,577
     DentaCare (Dental)                                        4,906,975              4,296,655           3,889,010
     Group Accident & Health                                     993,026                693,629             778,103 
     Other Accident & Health                                     312,424                313,814             288,523
                                                              ----------             ----------           ---------
                                                             $26,069,848            $333,385,971         $24,172,890
                                                             ===========            ============         ===========



                                                         1

<PAGE>




Underwriting income:
     Life insurance                                         $  (346,527)           $  (269,699)        $  (324,671)
     Accident & Health                                       (1,719,138)            (2,901,606)         (1,473,144)

Investment income                                              2,387,010              2,300,624           2,214,311
Other income                                                      26,067                 28,129              38,594

Realized investment gains                                       (80,291)               (82,117)             (5,235)
                                                               ---------            -----------           ---------

Income (loss) before income tax provision                   $    267,121          $   (924,669)         $   449,855
                                                            ============          =============         ===========
</TABLE>

     The following is a discussion of the  characteristics  of the categories of
insurance  currently  marketed or in force.  Products  are  described in general
terms as there are many variations  resulting  principally  from differing state
laws and regulations.

Life Insurance

     American   Public  Life   conducts  its  life   insurance   business  on  a
non-participating  basis.  A simple  issue term life policy is also written on a
payroll deduction basis.  American Public Life is licensed to write insurance in
21 states.  The following table indicates those states which accounted for 5% or
more of the total direct premiums collected by American Public Life during 1996.
<TABLE>
                  <S>                                            <C>                     <C>    
                  Alabama                                        $32,188                  5.30%
                  Arkansas                                        47,697                  7.85%
                  Louisiana                                      106,105                 17.46%
                  Mississippi                                    242,276                 39.86%
                  Oklahoma                                        40,810                  6.71%
                  Texas                                           63,929                 10.52%
                  Others                                          74,871                 12.30%
                                                                --------                ------

                  Total                                          607,876                100.00%
                                                                 =======                ======
</TABLE>

     Term life insurance  policies provide death benefits if the insured's death
occurs  during the specific  premium  paying term of the policy and generally do
not include a savings or investment  element in the policy  premium.  Whole life
insurance  policies  provide death  benefits  which are payable under  effective
policies  regardless of the time of the  insured's  death and have a savings and
investment  element  which may result in the  accumulation  of a cash  surrender
value.


                                                         2

<PAGE>




     The  following  table  sets  forth  certain   information   concerning  the
development of American Public Life's life insurance business.
<TABLE>

                                                                            Year Ended December 31,
                                                                     1996              1995             1994
                                                                                       (in thousands)
<S>                                                                  <C>                 <C>             <C>    

Life insurance in force at the end of period:
       Ordinary -    whole life                                      $35,285             $33,144         $33,804
                    -term                                             15,390              18,476          22,624
       Industrial                                                          0                   0               0
       Other                                                               0                   0               0
                                                                 -----------         -----------     -----------
             Total                                                   $50,675             $51,620         $56,428
                                                                     =======             =======         =======

New life insurance issued:
       Ordinary -    whole life                                        3,191               2,474           2,649
                  -  term                                                678               2,692           3,038
       Industrial                                                          0                   0               0
       Other                                                               0                   0               0
                                                                ------------        ------------    ------------
             Total                                                $    3,869          $    5,166      $    5,687
                                                                  ==========          ==========      ==========

Premium Income                                                      $    553            $    578        $    615
                                                                    ========            ========        ========
</TABLE>

Accident and Health Insurance

       American  Public Life is licensed to write accident and health  insurance
in 21 states.  The following table indicates those states which accounted for 5%
or more of the total direct  premiums  collected by American  Public Life during
1996.
<TABLE>
             <S>                                                 <C>                    <C>
             
             Alabama                                              $1,267,179               4.96%
             Louisiana                                             8,374,791              32.77%
             Mississippi                                           5,973,363              23.38%
             Oklahoma                                              2,699,177              10.56%
             Texas                                                 4,154,750              16.26%
             Others                                                3,083,401              12.07%
                                                                   ---------             ------

             Total                                               $25,552,661             100.00%
                                                                  ==========             ======
</TABLE>

       American  Public  Life's  accident  and  health  product  lines  include:
individual cancer indemnity,  accident indemnity, heart attack/stroke and dental
coverage. Additionally, American Public Life offers group products such as group
hospital, group disability and group dental.



                                                         3

<PAGE>



       American  Public  Life's  marketing  structure  currently  consists of 53
general agents and 725 soliciting  agents. The majority of its sales are derived
from the  payroll  deduction  market.  Its  primary  product  lines  consist  of
supplemental health insurance, dental insurance and disability income products.

Investments

       American Public Life is regulated as to the types of investments which it
can  make and the  amount  of funds  which  it may  maintain  in any one type of
investment. American Public Life's investment policy emphasizes investment grade
corporate bonds,  political subdivision bonds, mortgage backed securities issued
by government  agencies and United States Treasury  securities.  Investment real
estate and mortgage  loans are gradually  being  liquidated  as markets  present
themselves.

       The following table sets forth certain  information  concerning  American
Public Life's investments at the dates shown.
<TABLE>


                                                                            Year Ended December 31,
                                                                     1996              1995             1994
<S>                                                              <C>                <C>                <C>        

Securities:
         Available for sale                                      $32,720,388             ---                ---
         Held to maturity                                             ---           $31,084,657        $28,200,395
Mortgage loans on real estate                                      1,075,268          1,257,771          1,397,586
Investment real estate                                               781,542            710,326            741,430
Policy loans                                                       1,600,398          1,641,192          1,782,211
Short-term investments                                                   ---             15,000            890,000
                                                           -----------------     --------------      -------------

         Total investments                                       $36,177,596        $34,708,946        $33,011,622
                                                                 ===========        ===========        ===========


The results with respect to the foregoing investments are as follows:

Net investment income                                             $2,387,010         $2,300,624         $2,214,311
Net realized losses on investments
 (before income taxes)                                              (80,291)           (82,117)            (5,235)
Average yield on investments                                           6.73%              6.79%              6.91%
Economic yield on investments
(includes realized and unrealized capital gains)                       6.51%              6.55%              6.89%
</TABLE>

         As of December 31, 1996 the  maturity  schedule for all bonds and notes
held by American Public Life at amortized cost was as follows:



                                                         4

<PAGE>

<TABLE>
<CAPTION>


                                                 Maturity Schedule

                                                       Amortized
Maturity                                                   Cost                     Percentage of Total

<S>                                                       <C>                                <C>    

Due in one year or less                                 $     500,000                          1.54%
Due in one to five years                                      399,979                          1.24%
Due in five to ten years                                    4,057,443                         12.52%
Due after ten years                                         5,243,585                         16.18%
                                                          -----------                     ---------
                                                           10,201,007                         31.48%
Mortgage-backed securities                                 22,205,121                         68.52%
                                                          -----------                     ---------

                                                          $32,406,128                        100.00%
                                                          ===========                     =========
</TABLE>

Actual  maturities  may  differ  from  contractual  maturities  because  of  the
borrowers' right to call or prepay obligations.

Marketing and Distribution

         American  Public  Life's  insurance  products are  marketed  through an
independent  field  force of 53 general  agents and 725  producing  agents.  The
American Public Life marketing department provides training support to its field
force on a periodic basis  throughout the year.  Agents are compensated  through
the payment of  commissions  which are  calculated  as a percentage of collected
premium revenue.

         The  following  agencies  have  accounted  for more than 10% of the new
coverage issued in the past few years.
<TABLE>

                                             1996                 1995              1994
                                             ----                 ----              ----

<S>                                             <C>                  <C>              <C>
         Clinton %, Ruston, LA                  11%                  12%               9%
         Benoit %, Kenner, LA                   31%                  23%              13%
         MGM %, Plano, TX                       23%                  29%              27%

</TABLE>

These  percentages  generally  reflect the percentage of distribution of premium
income.

Reserve Liabilities

         American  Public Life maintains  reserves for future policy benefits to
meet  future  obligations  under  outstanding   policies.   These  reserves  are
calculated by an independent  actuarial  firm,  Wakely and  Associates,  and are
certified  to be  sufficient  to meet policy and  contract  obligations  as they
mature.  Liabilities for future policy benefits are calculated using assumptions
for interest, mortality, morbidity, expense and withdrawals determined at the


                                                         5

<PAGE>



time the policies were issued.  As of December 31, 1996,  the total  reserves of
American Public Life were  $34,653,694.  American Public Life believes that such
reserves for future policy benefits were calculated in accordance with generally
accepted  actuarial  methods and that such  reserves are adequate to provide for
future policy benefits with respect to American Public Life.

Underwriting Activities

         American Public Life maintains an underwriting  department  which seeks
to evaluate  the risks  associated  with the  issuance of an  insurance  policy.
American Public Life's  underwriting and policy issue department is staffed by 7
employees. The department is responsible for data entry, underwriting and policy
issue.  Underwriters  determine  whether an application is accepted or declined.
The underwriting  process  consists of a review of the information  contained in
the application in conjunction  with  information  obtained  through the medical
information bureau (MIB), and through its review of medical histories  furnished
upon request.

         American  Public Life conducts some telephone  interviews to verify the
information on the application  and to obtain such additional  information as to
enable American Public Life to make an assessment of the applicant's  functional
and  cognitive  capacities.  American  Public  Life  does not  require  physical
examinations  as  part of the  underwriting  process,  as this is not  generally
required for the type of coverages offered.

Claims Administration

         Claims under  American  Public Life's  policies are  administered  by a
claims  department  comprised of 15 employees.  The claim  adjudication  process
principally  includes  verification  of coverage,  analysis of medical  records,
interpretation  of policy  language  and  computation  and payment of  benefits.
American Public Life utilizes a physician who provides advice and direction with
regard to  medical  matters  as they  relate to  American  Public  Life's  claim
adjudication process.

Regulation

         American  Public  Life  is  subject  to  regulation  by  the  insurance
departments  of those  states  in  which it is  licensed  to  conduct  business.
Although the extent of regulation varies from state to state, the insurance laws
of the various states generally establish  supervisory  departments having broad
administrative  powers with  respect to, among other  matters,  the granting and
revocation  of licenses to  transact  business,  the  licensing  of agents,  the
establishment  of  standards  of financial  solvency,  including  reserves to be
maintained,  the nature of investments  and, in most cases,  premium rates,  the
approval of forms and policies and the form and content of financial statements.
These  regulations have as their primary purpose the protection of policyholders
and do not necessarily confer a benefit upon stockholders.


                                                         6

<PAGE>



         Most  states in which  American  Public Life  operates  have laws which
require  that  insurers   become   members  of  guaranty   associations.   These
associations  guarantee that benefits due  policyholders of insurance  companies
will  continue  to be provided  even if the  insurance  company  which wrote the
business is  financially  unable to fulfill its  obligations.  To provide  these
benefits, the associations assess the insurance companies licensed in a state to
write that type of insurance for which coverage is guaranteed.  The amount of an
insurer's  assessment  is  generally  based  on the  relationship  between  that
company's  premium  volume  in the state  and the  premium  volume of all of the
companies writing the particular type of insurance in the state.

         American  Public  Life is  subject  to  periodic  financial  and market
conduct  examinations.  The last  completed  financial  examination  of American
Public Life was conducted by the Mississippi Insurance Department for the period
ended December 31, 1992. American Public Life is currently under examination for
the three-year period ended December 31, 1995. In addition, American Public Life
is subject to state imposed  mandatory  annual audits by  independent  certified
public  accountants.  These are  conducted by the Company's  independent  public
accounting  firm in  conjunction  with  its  audit  of the  Company's  financial
statements.

         The  maximum  amount  of  dividends  which  can be paid by  Mississippi
insurance  companies to  stockholders  without  prior  approval of the Insurance
Commissioner  is subject to  restrictions  relating to  statutory  surplus.  The
maximum  dividend  payout which may be made without prior approval is the lesser
of 10% of the prior years' capital and surplus or the prior year's net income.

Premiums

         Premium rates for all of American  Public Life's products are generally
subject  to  state   regulation.   Premium   regulations   vary  greatly   among
jurisdictions and product lines. Rates are established by American Public Life's
consulting  actuary  and are  reviewed  by the  regulatory  authorities  in most
states. Rate changes must generally be filed and approved by these authorities.

Competition

         American  Public Life is engaged in highly  competitive  businesses and
competes  with many  insurance  companies  of  substantially  greater  financial
resources,  including stock and mutual  insurance  companies.  Mutual  insurance
companies  return profits,  if any, to policyholders  rather than  stockholders;
therefore,  mutual insurance  companies may be able to charge lower net premiums
than those  charged  by stock  insurers.  Accordingly,  stock  insurers  such as
American Public Life must attempt to achieve  competitive  premium rates through
greater volume,  efficiency of operation and control of expenses. A large number
of  insurance  companies  are licensed to sell  accident  and health  insurance,
cancer insurance,  and dental insurance.  These include substantially all of the
major carriers in the United States.  A number of these companies  specialize in
supplemental health insurance and may have


                                                         7

<PAGE>



considerably  greater  financial  resources  and larger  networks of agents than
American Public Life.

         American  Public  Life  competes  with  insurers  which  offer  similar
policies in  attracting  new agents and attempts to attract and maintain  agents
through a combination  of competitive  products,  competitive  agent  commission
rates and quality  underwriting  and claims  service.  Management  believes that
flexibility   and  sensitivity  to  changes  in  the  marketplace  are  a  major
consideration in competing for business.

Number of Employees

         The Company employs a total of 91 persons as follows:

                  Accounting                                          15
                  Financial & Data Processing                          7
                  Marketing                                           12
                  Legal & Compliance                                   9
                  Claims                                              15
                  Policy Service                                      25
                  All Other                                            9
                                                                    ----
                                                                      91

Business Acquisitions

         The Company's growth strategy includes the investigation and evaluation
of  acquisition  opportunities  with  respect to  existing  blocks of  insurance
business  underwritten  by  other  companies.   It  is  anticipated  that  these
acquisitions  will  allow the  Company to  increase  business  in force  without
incurring high first year commission and administrative expenses associated with
business  produced  directly by agents. No such acquisitions have been completed
recently.  Management intends to continue to evaluate acquisition  opportunities
as  they  arise.  However,  there  can  be no  assurance  that  any  acquisition
opportunities  will arise or that the Company will be  successful  in completing
any such acquisitions.


                                                         8

<PAGE>




Item 2.           Financial Information.
<TABLE>
<CAPTION>

SELECTED FINANCIAL DATA




                                                                                For the year ended December 31,
                                         1996               1995          1994              1993            1992
                                         ----               ----          ----              ----            ----


Revenues:
<S>                                    <C>             <C>              <C>             <C>             <C>        
    Premiums                           $26,069,848     $25,385,971      $24,172,890     $19,713,300     $21,300,631
    Net investment income                2,387,010       2,300,624        2,214,311       2,338,180       2,351,929
    Realized investment gains (losses)    (80,291)        (82,117)          (5,235)             869         339,381
    Other income                            26,067          28,129           38,594          31,249          35,071

Benefits and expenses:
    Benefits, claims, losses and
       settlement expenses              17,650,892      18,025,211       16,957,140      12,238,126      12,756,312
    Expenses                            10,484,621      10,532,065        9,013,565       8,522,253       8,863,845

Income (loss) before income tax
    provision (benefit)                    267,121       (924,669)          449,855       1,323,219       2,406,855

Income tax provision (benefit)              17,328       (337,013)        (105,545)         432,430         763,050

Net income (loss)                          249,793       (587,656)          555,400         899,789       1,643,805

Net income (loss) per share                   4.65         (10.67)            10.03           16.26           29.69

Other selected financial data:
    Stockholders' equity                16,229,497      16,597,309       17,663,109      16,048,507      17,407,462
    Book value per share                    307.13          303.51           319.07          289.92          314.46
    Dividends per share                       4.70            4.70             5.59            0.00            5.32
    Total assets                        52,277,519      51,724,155       51,281,469      47,444,179      50,015,268
</TABLE>






                                                         9

<PAGE>




                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                                             AND RESULTS OF OPERATIONS


Results of Operations

    The  following  table  sets  forth  the  Company's  condensed  statement  of
operations  for the years ended  December 31, 1992 through 1996,  expressed as a
percentage of total revenues.
<TABLE>

                                                                   Year ended December 31,
                                            1996             1995            1994             1993         1992
                                           ------           ------          ------           ------       -----

Revenues:
<S>                                          <C>               <C>            <C>             <C>           <C>   

     Premiums                                 91.8%             91.9%          91.5%           88.7%         89.3%
     Net investment income                     8.4%              8.3%           8.4%            9.8%         10.6%
         Other                                (.2)%             (.2)%            .1%            1.5%           .1%
                                           --------          --------       --------        --------       -------
         Total revenues                      100.0%            100.0%         100.0%          100.0%        100.0%
                                             ------            ------         ------          ------        ------
Benefits and expenses:
     Benefits, claims, losses and
       settlement expenses                    62.1%             65.2%          64.2%           53.1%         55.4%
     Commission expense                        8.3%              8.3%           9.1%            9.8%          9.5%
     Salaries and benefits                     9.1%              8.2%           8.0%            8.1%          8.6%
     Amortization of deferred policy
       acquisition costs                      11.0%             13.1%           9.2%           12.0%         13.6%
     Other operating expenses                  8.6%              8.5%           7.8%            7.0%          6.9%
                                            -------           -------        -------        --------      --------
         Total benefits and
            expenses                          99.1%            103.3%          98.3%           90.0%         94.0%
                                            -------            ------        -------         -------       -------

Income before income taxes                      .9%            (3.3)%           1.7%           10.0%          6.0%
Provision for federal income taxes              .1%            (1.2)%          (.4)%            3.2%          1.9%
                                            -------            ------          -----         -------       -------
         Net income                             .8%            (2.1)%           2.1%            6.8%          4.1%
                                            =======            ======           ====         =======       =======
</TABLE>

     Premium  income has shown an  increase in each year  illustrated.  Prior to
1994,  cancer insurance was the only  significant  product sold in volume by the
agents of the Company.  In the fourth quarter of 1993,  the Company  acquired an
existing block of dental business,  and this acquisition  contributed to premium
growth in the years 1994,  1995, and 1996.  Rate  increases on cancer  insurance
have also  contributed  to the increase in premium  income.  The  components  of
annualized premiums in force are summarized below:




                                                        10

<PAGE>

<TABLE>
<CAPTION>


                                           Annualized Premiums In Force
                                                  (In thousands)

                         Year ended December 31,                 Percentage change
                  1996      1995       1994      1993      1996 vs. 1995    1995 vs. 1994       1994 vs. 1993
                 ------    ------     ------    ------     -------------    -------------       -------------

<S>              <C>        <C>      <C>        <C>            <C>               <C>                 <C>  
Cancer           $19,694    $19,271  $19,159    17,600          2.20%              .58%                8.86%
Denta Care         5,466      4,132    4,075     4,000         32.28              1.40                 1.88
Accident           1,130      1,195    1,256     1,389         (5.44)            (4.86)               (9.58)
Life insurance       415        442      479       563         (6.11)            (7.72)              (14.92)
Other                284        281      157       190          1.07             78.98               (17.37)
Group              1,513      1,109      764       884         36.43             45.16               (13.57)
                  ------     ------  -------      ----         -----           -------              --------

Total annualized
premium
in force         $28,502    $26,430  $25,890    24,626          7.84%             2.09%                5.13%
                 =======    =======  =======    ======          =====             =====                =====
</TABLE>

As the above table illustrates, annualized cancer premium has continued to rise,
but this is primarily attributed to rate increases assessed on policyholders. In
1995 the Company  discontinued sales of unlimited  chemotherapy  cancer products
due to higher claim costs. As a result, the sales of cancer products  plummeted.
The void created by lower cancer  sales has been  replaced  with sales of dental
insurance  and  supplemental  group health  insurance,  such as group dental and
group disability.

Total new business premiums are summarized by line of business below:
<TABLE>
<CAPTION>

                                               New Business Summary
                                                  (In thousands)

                                      Year ended December 31,                       Percentage change
                         ----------------------------------------------- ----------------------------
                          1996         1995        1994       1993      1996 vs. 1995           1995 vs. 1994
                         ------       ------      ------     ------     -------------           -------------

<S>                      <C>          <C>        <C>        <C>           <C>                   <C>     
Cancer                  $   708       $1,785     $2,990     $2,791        (60.34)%                (40.30)%
Denta Care                2,095        1,590      1,268         83         31.76                   25.39
Accident                    364          520        432        694        (30.00)                  20.37
Life insurance               45           46         57         62         (2.17)                 (19.30)
Other                       163          245        248        270        (33.47)                  (8.15)
Group                     1,372          372        283        602        268.82                  (53.00)
                        -------      -------    -------    -------      -----------            ----------
Total annualized         $4,747       $4,558     $5,278     $4,502          4.15%                 (13.64)%
                         ======       ======     ======     ======        ==========              ========
 premium solicited
</TABLE>

         Net investment  income has increased  each year,  with the exception of
1994.  The Company's  purchase of a new home office in the first quarter of 1994
caused  a  significant  reduction  in  availability  of  funds  for  short  term
investment.  The increases in investment  income are  attributable to investment
yields on additional cash flow made available each year from operations.

         The  Company's  investment  policy is to  invest  in state and  federal
obligations as well as corporate  obligations  with a Standard & Poors rating of
"BBB" or greater. In 1996 the


                                                        11

<PAGE>



Company   discontinued  the  purchase  of  government  agency,   mortgage-backed
securities  and  disposed  of  a  significant   amount  of  government   agency,
mortgage-backed  securities,  and  shifted  these funds into bonds with short to
medium maturities.  Such government agency,  mortgage-backed securities continue
to be the largest  component  of the  portfolio.  Because of  prepayments,  such
securities  present a greater interest rate risk than  traditional  fixed income
securities.  The intent of the effort to change the mix of the  portfolio  is to
reduce the risk,  volatility  and active  management  required of the  portfolio
since a change in market  interest  rates  results  in a related  change in such
securities' prepayment risk.

         The Company  experienced  realized investment losses in the years 1996,
1995, and 1994. The investment losses are the result of partial  liquidations of
non-performing real estate holdings. The realized gains from 1993 are the result
of a one-time exchange of government backed mortgage securities.

         Benefits,  claims,  losses and settlement  expenses which is the sum of
claims paid and changes in reserves for claims and future policy  benefits,  has
shown  increases  each year,  with the  exception  of 1996.  The  components  of
benefits, claims, losses and settlement expenses are as follows:
<TABLE>
<CAPTION>

                                             Benefits To Policyholders
                                                  (In thousands)

                                             Year ended December 31,                        Percentage change
                          -----------------------------------------------------------------------------------
                          1996        1995         1994           1993           1996 vs. 1995     1995 vs. 1994
                          ----       ------       ------         ------          -------------     -------------

<S>                      <C>         <C>           <C>          <C>                   <C>                <C> 
Paid claims              $16,672     $16,185       $15,620      $12,417               3.0%               3.6%
Reserve increase             979       1,840         1,337          339            (46.8)%              37.6%
                       ---------    --------      --------    ---------

Total benefits           $17,651     $18,025       $16,957      $12,756             (2.1)%               6.3%
                         =======     =======       =======      =======
</TABLE>
<TABLE>
<CAPTION>

                                             Benefits to Policyholders
                                              As a % of Total Premium

                                           1996              1995           1994              1993
                                          ------            -----          ------            -----

<S>                                          <C>                <C>           <C>              <C>   
Paid claims                                  63.95%             63.75%        64.62%           58.29%
Reserve increase                              3.76%              7.25%         5.53%            1.59%
                                         ----------         ----------    ----------       ----------

Total benefits                               67.71%             71.00%        70.15%           59.88%
                                          =========        ===========   ===========      ===========
</TABLE>

         Claims have increased due to increased costs in cancer  treatments such
as  chemotherapy.  Also,  the Company's  expansion  into other  products such as
dental insurance has exposed it to products with high claim  utilization  costs.
The Company's  de-emphasis  of cancer  insurance over the last several years has
resulted in a drop in policies in force and policy reserves in 1996.



                                                        12

<PAGE>



         Commission  expense has  increased  in  proportion  to the  increase in
premium income.  However, the percentage of commission expense to premium income
has decreased because the Company does not pay commission on cancer premium rate
increases  and also the Company has shifted its focus to product lines which pay
lower commissions.

         Salaries and benefits have  increased due to the staffing  requirements
needed to service the block of dental coverages acquired in 1993.  Additionally,
the Company is attempting to increase the level of employee  compensation  to be
more competitive in its recruitment of qualified personnel. The Company's salary
costs is somewhat high due to its shrinking  volume of policies in force and the
labor intensive methods utilized in administrative procedures.

         Amortization of deferred policy  acquisition costs has been affected in
recent  years  by  decreases  in  the  Company's  in  force  policy  count.  The
amortization of deferred policy acquisition cots are accelerated when the number
of policies terminated exceed policies issued each year. A continual decrease in
policies in force each year has been a trend over the past several years.

         Other  operating  expenses  decreased  $76,650  in 1996  and  increased
$294,325 in 1995. In 1996 the Company closed its off-site dental  administration
office. In 1995 the Company incurred  significant  expenses related to a limited
benefit offer made to policyholders  as opposed to a rate increase.  These costs
are somewhat high due to the shrinking volume of policies in force.

Liquidity and Capital Resources

         The  Company's  primary  sources of cash are  premiums  and  investment
income. Its primary uses of cash are benefit payments,  policy acquisition costs
and  operating  expenses.  At December 31, 1996 and 1995,  100% of the Company's
investments were in fixed maturity securities,  mortgage loans,  investment real
estate, policy loans and short-term  certificates of deposit. Total investments,
combined with cash and cash  equivalents,  increased to  $36,780,066 at December
31, 1996,  compared to  $35,010,048  at December  31, 1995,  due to increases in
operational cash flow.

         Prior  to the  acquisition  of  American  Public  Life by the  Company,
American  Public Life paid annual cash  dividends to  stockholders  of $4.70 per
share in 1996 and 1995.  In March,  1997,  the Board of Directors of the Company
declared an annual cash  dividend for 1997 of $4.70 per share which will be paid
in May,  1997. In 1996 and 1995,  the Company  repurchased  shares of its common
stock for an aggregate  cost of  $1,629,445.  The Company also issued  shares of
common stock in 1996 and 1995 for aggregate consideration of $787,250.

         The  Company's  ability  to pay  dividends  is limited by the amount of
dividends  it receives  from  American  Public  Life.  Payment of  dividends  by
American Public Life is


                                                        13

<PAGE>



restricted by law to available  net surplus  computed on a statutory  basis.  In
addition,  without  the  prior  approval  of  the  Mississippi  Commissioner  of
Insurance,  the size of any dividend by American Public Life during any one year
is limited to the lesser of (i) 10% of surplus; or (ii) net gain from operations
for the past three years, less dividends paid in the past two years.

         Pursuant  to the  laws and  regulations  of the  State of  Mississippi,
American  Public  Life is  required to  maintain  minimum  statutory  capital of
$400,000 and additional minimum statutory surplus of $600,000. Other states have
similar restrictions for licensing purposes, the largest being a minimum capital
requirement of $2,000,000 in the State of Georgia.

         The National Association of Insurance  Commissioners  ("NAIC") measures
the adequacy of a company's  capital by its risk-based  capital ratio (the ratio
of its total capital, as defined, to its risk-based capital). These requirements
provide a measurement of minimum capital appropriate for an insurance company to
support its overall  business  operations  based upon its size and risk  profile
which considers (i) asset risk,  (ii) insurance risk,  (iii) interest rate risk,
and (iv) business risk. An insurance company's  risk-based capital is calculated
by applying a defined  factor to various  statutory  based assets,  premiums and
reserve  items,  wherein the factor is higher for items with greater  underlying
risk.

         The NAIC has provided  levels of  progressively  increasing  regulatory
action for remedies when an insurance  company's  risk-based capital ratio falls
below a ratio of 1:1.  As of  December  31,  1996,  American  Public Life was in
compliance with these minimum capital requirements as follows:

         Total adjusted capital                            $9,805,000
         Authorized control level risk-based capital       $1,588,000
         Ratio of adjusted capital to risk-based capital    6.17:1

Item 3.           Properties.

         American  Public Life owns its principal  executive  offices located at
2305  Lakeland   Drive,   Jackson,   Mississippi.   The  building   consists  of
approximately  30,000 square feet, and was constructed in 1985. The Company also
owns a building on 480 E. Woodrow Wilson Drive,  Jackson,  Mississippi,  the old
home  office,   which  has  recently  been  leased.  The  building  consists  of
approximately 15,000 square feet. There are no encumbrances on these properties.
Management  believes the  buildings  are in good  condition and adequate for the
Company's foreseeable needs.

Item 4.          Security Ownership of Certain Beneficial Owners and Management.

         The following table sets forth  information as of April 15, 1997, as to
the number of shares of Company Common Stock  beneficially  owned by each of the
Company's directors, including the Company's CEO, and by the Company's directors
and executive officers as a


                                                        14

<PAGE>



group. The following table also includes those persons who  beneficially  owned,
as of April 15, 1997, five percent (5%) or more of the Company Common Stock.

<TABLE>

                          Name and Address                            Number of Shares             Percentage of
                                                                        Beneficially             Class Beneficially
                                                                           Owned                       Owned

                          <S>                                               <C>                         <C>    
                          Warren I. Hammett                                 1,379                       2.6%
                          2000 Old Leland Road
                          Greenville, MS 38701
                          Garry V. Hughes                                   1,000                       1.9%
                          Post Office Box 30
                          Louisville, MS 39339
                          F. Harrell Josey, D.V.M.                          1,163                       2.2%
                          Post Office Box 231
                          Starkville, MS 39759
                          Frank K. Junkin, Jr.                              1,422                       2.7%
                          262 Quitman Road
                          Natchez, MS 39120
                          David A. New, Sr.                              29,475(1)                     55.8%
                          Chairman of the Board
                          Post Office Box 1487
                          Natchez, MS 39121
                          David A. New, Jr.                               1,717(1)                      3.3%
                          David New Drilling Co.,
                          Inc.
                          Post Office Box 1487
                          Natchez, MS 39121
                          Paul H. Watson, Jr.                               3,282                       6.2%
                          Vice Chairman of the Board
                          Post Office Box 5487
                          Greenville, MS 38701
                          Johnny H. Williamson                               572                        1.1%
                          President & CEO of APL
                          104 Pine Court
                          Brandon, MS 39042



                                                        15

<PAGE>




                          All Directors and Executive                      40,014                      75.7%
                          Officers as a Group (16
                          Persons)
</TABLE>

(1)   Mr. New, Sr. and Mr. New, Jr. share voting and investment power with 
respect to 1,400 shares held by David New Operating Company and 14,256 shares 
held by David New Drilling Company.  These shares are reflected only in Mr.
New,  Sr.'s beneficial ownership in the table above.

Item 5.           Directors and Executive Officers.

Directors

         The Board currently  consists of eight (8) directors who serve one-year
terms. The following  persons are currently serving as directors of the Company.
Except as otherwise noted, each director has held the position  indicated for at
least five (5) years.

         Warren I. Hammett.  Age 70.  Mr. Hammett is Director and President of
H. K. Hammett & Sons, Inc., W. W. Farms, Inc. and Oakland Company.  He has
served as a director of American Public Life since 1979, and of the Company
since its organization in December, 1995.

         Garry V. Hughes.  Age 62.  Mr. Hughes is President and Chairman of the 
Board of Hughes Construction Co., Inc. and has numerous other 
business interests.   He was elected to the Board of American Public Life in 
1996, and he has served  as a director of the Company since its organization 
in December, 1995.

         F. Harrell Josey, D.V.M.  Age 72.  Dr. Josey is a veterinarian and the
 director of Josey Animal Medical Center, Inc.  He has served as a director of
 American Public Life since 1974 and of the Company since its organization in
 December, 1995.

         Frank K. Junkin, Jr.  Age 46.  Mr. Junkin is Senior Vice President, 
Marketing of American Public Life.  He has served as a director of American 
Public Life since 1987 and of the Company since its organization in December, 
1995.

         David A. New, Sr.  Age 69.  Mr. New is Chairman and Director of David 
New Operating Co., Inc., David New Oil Co., Inc. and David New Drilling Co., 
Inc.  He also is Chairman of the Board of American Public Life and the
Company.  He has served as a director of American Public Life since 1979
and of the Company since its organization in December, 1995.


                                                        16

<PAGE>



         David A. New, Jr.  Age 40.  Mr. New is Director and President of David 
New Operating Co., Inc., David New Oil Co., Inc. and David New Drilling Co., 
Inc.  David A. New, Jr. is the son of David A. New, Sr.  He has served as a 
director of American Public Life since 1983 and of the Company since its 
organization in December, 1995. 

         Paul H. Watson, Jr.  Age 58.  Mr. Watson is President of Farmers 
Tractor Company, Inc., a farm equipment dealer.  Mr. Watson serves as Director 
of Trustmark Corp, Jackson, Mississippi.  He has served as a director of 
American Public Life since 1979 and of the Company since its organization in 
December, 1995.

         Johnny H. Williamson.  Age 63.  Mr. Williamson was President of 
American Public Life until his retirement in August, 1995.   Mr. Williamson
then served as a consultant to American Public Life until July, 1996, when he
was reappointed President of American Public Life.  He has served as a director
of American Public Life since 1974, and of the Company since its organization
in December, 1995.

Executive Officers

         In addition to Mr. New, Sr., Mr. Williamson and Mr. Junkin, who are 
discussed above under the subheading "Directors," the following persons serve 
as executive officers of the Company.  Except as otherwise indicated, each 
officer has been employed by American Public Life for at least five (5) years.

         Dianne D. Aycock.  Age 36.  Ms Aycock is Vice President-Claims of 
American Public Life, a position she has held since March, 1997.  Prior to that 
time she was employed by American Public Life in various positions.

         E. Ray Hampton.  Age 44.  Mr. Hampton is Vice President-Data
Processing of American Public Life, a position he has held since 1995.  
Prior to that time he worked as a systems analyst with American Public
Life and as director of information services for a hospital.

         Joseph C. Hartley, Jr.  Age 55.  Mr. Hartley is Senior Vice President, 
Counsel and Secretary/Treasurer of American Public Life, and Secretary of the 
Company.  He has been employed in a senior position with American Public Life 
since December, 1993.  Prior to December, 1993, Mr. Hartley was employed as an 
attorney with David New Oil Company.

         Alison James, Jr.  Age 51. Mr. James is a Vice President and Agency 
Director of American Public Life.



                                                        17

<PAGE>



         Richard K. Mills.  Age 54.  Mr. Mills is Vice President-Manpower 
Development of American Public Life, a position he has held since January,
1997.  He was employed by American Public Life in January, 1994, and prior 
to that time was self-employed in the insurance business.

         Sharon D. Starnes.  Age 33.  Ms Starnes is Vice President-Customer 
Service of American Public Life, a position she has held since January, 1997.  
Prior to that time she was employed by American Public Life in various 
positions.

         Jerry C. Stovall. Age 60. Mr. Stovall is Executive Vice President of 
American Public Life, a position he has held since October, 1996.  Until May, 
1995, when he retired,  Mr. Stoval was President of Lamar Life Insurance 
Company.

         William F. Weems.  Age 40.  Mr. Weems is a Vice President - Financial 
of American Public Life and Treasurer of the Company.  Mr. Weems has been 
employed by American Public Life in a senior position since November, 1993.  
Prior to November, 1993, he was employed as an accountant with The Andrew 
Jackson Life Insurance Company.

Item 6.           Executive Compensation.

         The  following  table  sets  forth the total  compensation  paid by the
Company or  American  Public  Life for the last  fiscal  year to each person who
served as CEO of the Company or American Public Life.
<TABLE>
<CAPTION>


                                             SUMMARY COMPENSATION TABLE
- --------------------------------------------------------------------------------------------------------------------
                                                                    Annual Base Compensation

 Name and Principal Position          Year
                                                                           Salary ($)
<S>                                   <C>                                  <C>      
Johnny H. Williamson                  1996                                 92,690(1)
President & Chief Executive
Officer of American Public Life
(February, 1981 to August, 1995;
July, 1996 to December, 1996)
Consultant (September, 1995 to
July, 1996)
Ralph B. Plummer                      1996                                   73,614
President & Chief Executive
Officer of American Public Life
(September, 1995 to July, 1996)

<FN>
(1) Includes consulting fees paid prior to reappointment as President and CEO.

</FN>
</TABLE>

Director Compensation


                                                        18

<PAGE>



         In 1996 directors received $1,500 for each monthly meeting attended. In
1997 directors will receive $750 for each monthly meeting attended.

Item 7.           Certain Relationships and Related Transactions.

         On  August  30,  1995,   American  Public  Life  entered  into  several
agreements with Johnny H. Williamson in connection with his resignation from the
position of President of the Company.  Pursuant to a Severance Agreement between
Mr.  Williamson  and American  Public Life,  Mr.  Williamson  resigned  from the
position of President  effective  August 31, 1995 and American  Public Life paid
him a $43,620 severance  payment.  Mr. Williamson also entered into a Consulting
Agreement  with  American  Public  Life  pursuant  to  which  he was to  provide
consulting  services  to  American  Public  Life  until he  reached  age 65.  As
compensation under the Consulting Agreement,  Mr. Williamson was to be paid $100
per hour with a minimum payment of $1,000 per month. This consulting arrangement
was suspended when Mr.  Williamson was reappointed to serve as President and CEO
in July, 1996. American Public Life also entered into a Stock Purchase Agreement
with Mr.  Williamson in August,  1995,  pursuant to which  American  Public Life
purchased  858 shares of American  Public Life Common Stock from Mr.  Williamson
for an aggregate purchase price of $287,430.  The Company has agreed to purchase
an additional 572 shares of Company Common Stock at a purchase price of $335 per
share, when he ceases to be a director of the Company.  Mr.  Williamson  entered
into an agreement with Company  stockholders  holding a controlling  interest in
the Company  providing that such  stockholders will vote for his election to the
Board of Directors until he reaches age 65.

         In  November,  1996  American  Public Life  purchased  2,361  shares of
American  Public Life Common Stock from Paul  Watson,  a director of the Company
and American Public Life, for $790,935 or $335 per share.

Item 8.          Legal Proceedings.

         American  Public Life is involved in  litigation  arising in the normal
course of business.  Management of the Company,  based on the advice of counsel,
is of the opinion that American Public Life's ultimate liability,  if any, which
may result from the litigation,  will not have a material  adverse effect on the
financial condition of the Company and American Public Life.

Item 9.          Market Price of and Dividends on the Registrant's Common
Equity and Related Stockholder Matters.

Market Information

         There is no established public trading market for the Company's shares.
Management of the Company is not aware of any trades occurring since the Plan of
Exchange became effective.  Prior to consummation of the Plan of Exchange, 
American Public Life's Common Stock was traded on a limited and sporadic basis 
in the over-the-counter market.  The 

                                                        19

<PAGE>



following  table  sets  forth the range of high and low bid  prices of  American
Public  Life's  Common  Stock  for 1995  and  1996  and is based on  information
provided by the National  Quotation Bureau.  The prices reported by the National
Quotation Bureau reflect inter-dealer prices and do not include retail mark-ups,
mark-downs or commissions and may not have represented actual transactions.

<TABLE>
<CAPTION>

                                                                                   Bid Prices
                                                                            Low                  High
1995
<S>                                                                        <C>                  <C>   
First Quarter                                                              98.00                106.00
Second Quarter                                                            103.00                113.00
Third Quarter                                                             123.50                123.50
Fourth Quarter                                                            137.00                144.00
1996
First Quarter                                                             143.00                150.50
Second Quarter                                                            151.00                160.00
Third Quarter                                                             161.50                161.50
Fourth Quarter                                                            162.25                162.25
</TABLE>

         Prior to the consummation of the Plan of Exchange, American Public Life
 purchased and sold shares of American Public Life Common Stock for a purchase 
price of $335 per share. See "Item 7.  Certain Relationships and Related 
Transactions." and "Item 10.  Recent Sales of Unregistered Securities."

Holders

         As of March 31,  1997,  there  were  1,576  holders of record of Common
Stock of the Company.

Dividends

         In 1996 and 1995,  prior to its  acquisition  by the Company,  American
Public Life paid annual cash dividends to its  stockholders  of $4.70 per share.
In March,  1997,  the Board of Directors of the Company  declared an annual cash
dividend for 1997 of $4.70 per share which will be paid in May, 1997.


                                                        20

<PAGE>



         The  Company's  ability  to pay  dividends  is limited by the amount of
dividends  its  receives  from  American  Public  Life.  Payment of dividends by
American Public Life is restricted by law to available net surplus computed on a
statutory  basis,  which, as of December 31, 1996, was $6,941,370.  In addition,
without the prior approval of the  Mississippi  Commissioner  of Insurance,  the
size of any  dividend by American  Public Life during any one year is limited to
the lesser of (i) 10% of surplus;  or (ii) net gain from operations for the past
three  years,  less  dividends  paid in the past two  years.  Under  this  test,
American Public Life has $694,137  available for the payment of dividends to the
Company in 1997.

Item 10.         Recent Sales of Unregistered Securities.

         The Company issued one share of Common Stock to American Public Life on
December 21, 1996, pursuant to the private offering exemption under Section 4(2)
of the Securities Act of 1933. This share was canceled upon  consummation of the
Plan of Exchange.

         The issuance of Company  Common Stock  pursuant to the Plan of Exchange
was exempt from  registration  under Section  3(a)(10) of the  Securities Act of
1933. The  Mississippi  Commissioner  of Insurance  approved the fairness of the
terms  and  conditions  of the  proposed  issuance  of stock  under  the Plan of
Exchange after a public hearing required by Mississippi  statute.  Notice of the
public  hearing was given to all  stockholders  of the Company at least ten days
prior to the hearing.

         In  November,  1996  American  Public Life sold 1,500  shares of Common
Stock to six  purchasers at a purchase  price of $335 per share  pursuant to the
private  placement  exemption  provided by Section 4(2) of the Securities Act of
1933. The proceeds from these sales were $502,500.

         On September 1, 1995 American  Public Life sold 1,000 shares of Company
Common  Stock to Garry V.  Hughes,  who is  currently a director of the Company,
pursuant  to the private  placement  exemption  provided by Section  4(2) of the
Securities Act of 1933. The proceeds of this sale were $335,000.

Item 11.         Description of Registrant's Securities to be Registered.

         The Company's authorized capital stock consists of 50,000,000 shares of
Common Stock, no par value ("Company  Common Stock"),  and 25,000,000  shares of
Preferred  Stock,  par  value of $1.00 per share  ("Company  Preferred  Stock").
Presently,  52,844 shares of Company Common Stock are issued and outstanding and
no shares of Company  Preferred Stock are issued and  outstanding.  Although the
Company is authorized to issue Company  Preferred  Stock, the Board of Directors
does not presently have plans to issue any shares of Preferred  Stock. It is not
possible to state the actual effect of any issuance of Preferred  Stock upon the
rights of holders of Company Common Stock since the issuance price and rights of
any future holders of Preferred Stock are not yet  determined,  but such effects
might include (i)


                                                        21

<PAGE>



restrictions  on Company Common Stock  dividends if preferred  cumulative  stock
dividends have not been paid;  (ii) dilution of voting power and equity interest
of holders of Company  Common  Stock;  (iii)  preferences  of holders of Company
Preferred  Stock  upon  liquidation;  or (iv)  required  approval  of holders of
Company Preferred Stock on matters such as mergers or amendments to the Articles
of Incorporation.

         Holders of Company Common Stock do not have preemptive rights and 
Company Common Stock does not have any redemption provisions applicable
thereto.  Company Common Stock is fully paid and nonassessable.

         In the event of  liquidation,  holders of Company  Common Stock will be
entitled  to receive  pro rata any assets  distributable  to  stockholders  with
respect to the shares  held by them,  after  payment  of  indebtedness  and such
preferential  amounts  as may be  required  to be  paid  to the  holders  of any
Preferred Stock issued hereafter by the Company.

         Holders of Company  Common  Stock have one vote per share on any matter
presented  for  a  vote  of   stockholders.   Under  the  Company   Articles  of
Incorporation,  holders of Company  Common Stock do not have  cumulative  voting
rights.

         The Company may pay dividends unless after giving effect to the payment
(i) the  Company  would  not be able to pay its  debts  as they  come due in the
ordinary  course of business;  or (ii) the  Company's  total  liabilities  would
exceed its total assets.  For the  foreseeable  future,  however,  the Company's
ability to pay dividends will be limited by the amount of dividends its receives
from American Public Life. Thus, the more restrictive  provisions  applicable to
American  Public  Life  will  indirectly  limit  the  Company's  ability  to pay
dividends.  Payment of dividends by American Public Life is restricted by law to
available net surplus  computed on a statutory  basis. In addition,  without the
prior approval of the  Mississippi  Commissioner  of Insurance,  the size of any
dividend during any one year is limited to the lesser of: (i) 10% of surplus; or
(ii) net gain from  operations for the past three years,  less dividends paid in
the past two years.

Item 12.         Indemnification of Directors and Officers.

         The Company is incorporated under the laws of Mississippi. Subarticle E
of  Article  8 of  the  Mississippi  Business  Corporation  Act  prescribes  the
conditions  under which  indemnification  may be obtained by a present or former
director  or officer of the  Company who incurs  expenses  or  liabilities  as a
consequence  of matters  arising out of his activities as a director or officer.
The Company Articles of Incorporation provide that the board of directors of the
Company shall have power to make any indemnity,  including  advance of expenses,
to, and to enter into  contracts of indemnity  with, any director,  officer,  or
employee,   except  an  indemnity   against  his  gross  negligence  or  willful
misconduct.  The Company  bylaws  provide for  mandatory  indemnification  of an
officer  or  director  if he acted in good  faith and in a manner he  reasonably
believed to be in or not opposed to the best interest of the Company,


                                                        22

<PAGE>



and, with respect to any criminal action or proceeding,  had no reasonable cause
to believe his conduct was unlawful.

         The Company  Articles of  Incorporation  provide that a director of the
Company  will not be liable to the Company or to its  stockholders  for monetary
damages  for any action  taken,  or any failure to take  action,  as a director,
except  liability  for:  (i) the amount of a  financial  benefit  received  by a
director to which he is not entitled;  (ii) an intentional infliction of harm on
the Company or the stockholders; (iii) approving an unlawful distribution by the
Company as provided under the Mississippi  Business  Corporation Act; or (iv) an
intentional  violation of criminal  law. The Company  Articles of  Incorporation
also  provide that if the  Mississippi  Business  Corporation  Act is amended to
authorize   corporate  action  further  eliminating  or  limiting  the  personal
liability of directors, then the liability of a director of the Company shall be
eliminated  or  limited  to the  fullest  extent  permitted  by the  Mississippi
Business Corporation Act, as so amended.

Item 13.         Financial Statements and Supplementary Data.

         For information concerning the financial statements filed as part of 
this Registration Statement, see "Item 15.  Financial Statements and Exhibits."

Item 14.         Changes in and Disagreements with Accountants on Accounting and
                 Financial Disclosure.

         Not applicable.

Item 15.         Financial Statements and Exhibits.

(a)      Financial Statements

         American Public Holdings, Inc. and Consolidated Subsidiaries
                 Independent Auditors' Report
                 Consolidated Balance Sheets - December 31, 1996 and 1995
                 Consolidated  Statements of  Operations - Years Ended  December
                 31, 1996, 1995 and 1994  Consolidated  Statements of Changes in
                 Stockholders'  Equity--Years Ended December 31, 1996, 1995, and
                 1994  Consolidated   Statements  of  Cash  Flows--Years   Ended
                 December  31,  1996,  1995,  and  1994  Notes  to  Consolidated
                 Financial  Statements--Years Ended December 31, 1996, 1995, and
                 1994



                                                        23

<PAGE>



         Financial Statement Schedules

                 II - Consolidated Financial Information of Registrant
                 V - Valuation and Qualifying Accounts

         All other  schedules are omitted because they are not applicable or the
required information is shown in the Financial Statements or Notes thereto.


(b)      Exhibits Required by Item 601 of Regulation S-K

                 2     Agreement and Plan of Exchange

                 3(a)  Articles of Incorporation of  American Public Holdings,
                       Inc.

                 3(b)  Bylaws of American Public Holdings, Inc.

                 10    Consulting Agreement between American Public Life
                       Insurance Company and Johnny Williamson.

                 21    Subsidiaries of Registrant

                 27    Financial Data Schedule



                                                        24

<PAGE>


                                                    SIGNATURES


         Pursuant to the  requirements of Section 12 of the Securities  Exchange
Act of 1934, the Registrant  has duly caused this  Registration  Statement to be
signed on its behalf by the undersigned, thereunto duly authorized.


                                      American Public Holdings, Inc.
                                            (Registrant)
               
Date:                                 By:
     -------------------------          -------------------------------------
                                             Johnny H. Williamson, President
     --------------------------


                                                        25

<PAGE>



AMERICAN PUBLIC
HOLDINGS, INC.

Consolidated  Balance  Sheets as of  December  31,  1996 and 1995,  and  Related
Consolidated Statements of Operations,  Changes in Stockholders' Equity and Cash
Flows for Each of the Three Years in the Period Ended  December  31,  1996,  and
Independent Auditors' Report




<PAGE>



INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders of  American Public Holdings, Inc.:

We have audited the  consolidated  balance sheets of American  Public  Holdings,
Inc.  and  subsidiary  as of  December  31,  1996  and  1995,  and  the  related
consolidated statements of operations,  changes in stockholders' equity and cash
flows for each of the three years in the period ended  December  31,  1996.  Our
audits also included the financial  statement  schedules  listed in the Index at
Item 15 (a). These financial  statements and financial  statement  schedules are
the responsibility of the Company's management. Our responsibility is to express
an opinion on the financial  statements and financial  statement schedules based
on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the  consolidated  financial  position of  American  Public
Holdings,  Inc. and subsidiary as of December 31, 1996 and 1995, and the results
of their  operations  and their  cash  flows for each of the three  years in the
period ended December 31, 1996, in conformity with generally accepted accounting
principles.  Also, in our opinion,  such  financial  statement  schedules,  when
considered in relation to the basic consolidated financial statements taken as a
whole,  present  fairly  in all  material  respects  the  information  set forth
therein.

/s/ DELOITTE & TOUCHE LLP
March 5, 1997







<PAGE>



<TABLE>
<CAPTION>



AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED BALANCE SHEETS
DECEMBER 31, 1996 AND 1995
- ----------------------------------------------------------------------------------------------- -------------------

                                                                                      1996                  1995
Assets
<S>                                                                               <C>                 <C>

Investments:
  Securities:
Available for sale                                                                $  32,720,388       $  31,084,657
    Held to maturity                                                                                       


  Mortgage loans                                                                      1,075,268           1,257,771


  Investment real estate - net                                                          781,542             710,326


  Policy loans                                                                        1,600,398           1,641,192


  Short-term investments                                                                                     15,000



           Total investments                                                         36,177,596          34,708,946



Cash and cash equivalents                                                               602,470             301,102


Accrued investment income                                                               424,805             319,769


Accounts and notes receivable, net of allowance for
   uncollectible accounts of $46,000 (1996) and $102,000                                512,906             789,759

    (1995)
Deferred policy acquisition costs                                                    11,317,490          12,397,790
Property and equipment - net                                                          2,205,019           2,357,866
Real estate acquired in satisfaction of debt                                            583,393             695,143
Deferred income tax asset                                                               357,272             145,356
Other                                                                                    96,568               8,424



TOTAL ASSETS                                                                     $ 52,277,519          $ 51,724,155
                                                                               ================         ===========

See notes to consolidated financial statements.
</TABLE>



<TABLE>

LIABILITIES AND STOCKHOLDERS' EQUITY                                             1996                    1995

<S>                                                                             <C>                       <C>          <C>
LIABILITIES:
  Future policy benefits                                                          $  32,918,172          $  32,034,811
  Unpaid claims                                                                         856,085                906,837
  Unearned premiums                                                                     879,437                796,915
  Policyholders' dividend accumulations                                                 396,952                383,569
  Accounts payable and other liabilities                                                997,376              1,004,714
                                                                                ---------------           ------------ 

           Total liabilities                                                         36,048,022             35,126,846

COMMITMENTS AND CONTINGENCIES
                               (Notes 5, 8 and 11)
STOCKHOLDERS' EQUITY:
  Preferred stock, $1 par value, authorized 25,000,000
     shares
  Common stock, $1 stated value, authorized
    50,000,000 shares, issued 57,250 shares                                              57,250                 57,250
  Additional paid-in capital                                                          2,232,750              2,232,750
  Unrealized gain on available for sale securities, net of
    deferred taxes of $63,000                                                           251,408
  Retained earnings                                                                  14,702,498             14,705,318
                                                                                ---------------             ----------
                                                                                     17,243,906             16,995,318
  Less cost of treasury stock - 4,407 (1996) and 2,566                              (1,014,409)               (398,009)
                                                                                ---------------             ----------
     (1995) shares

           Total stockholders' equity                                                16,229,497             16,597,309
                                                                                ----------------             ---------

TOTAL LIABILITIES AND STOCKHOLDERS'                                               $  52,277,519           $ 51,724,155
                                                                                  ==============           =============
      EQUITY
</TABLE>








<PAGE>



<TABLE>
<CAPTION>


AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- ---------------------------------------------------------------------------------------------------------------------------


                                                                1996                   1995                    1994

<S>                                                         <C>                        <C>                   <C>           
REVENUE:
  Premiums                                                      $  26,069,848            $  25,385,971        $  24,172,890
  Net investment income                                             2,387,010                2,300,624            2,214,311
  Realized investment losses                                         (80,291)                 (82,117)              (5,235)
  Other income                                                        26,067                    28,129               38,594
                                                               -----------------         -------------        -------------
                                                                   28,402,634               27,632,607           26,420,560

BENEFITS AND EXPENSES:
  Benefits, claims, losses and settlement                          17,650,892               18,025,211           16,957,140
      expenses
  Commission expense                                                2,346,428                2,301,863            2,405,062
  Salaries and benefits                                             2,584,925                2,265,737            2,125,891
  Amortization of deferred policy                                   3,129,605                3,627,023            2,430,081
      acquisition costs
  Insurance taxes, licenses and fees                                1,019,295                  856,424              865,838
  Other operating expenses                                          1,404,368                1,481,018            1,186,693
                                                               -----------------          ------------          -----------

                                                                   28,135,513               28,557,276           25,970,705
                                                               -----------------           -----------          -----------
INCOME (LOSS) BEFORE INCOME
  TAX PROVISION (BENEFIT)                                             267,121                (924,669)              449,855

INCOME TAX  PROVISION (BENEFIT)                                        17,328                (337,013)            (105,545)
                                                               -----------------           -----------          -----------
NET INCOME (LOSS)                                           $       249,793            $      (587,656)      $      555,400
                                                            ===================        ===============       ==============

NET INCOME (LOSS) PER SHARE                                 $          4.65            $        (10.67)      $        10.03
                                                            ====================       ===============       ===============
See notes to consolidated financial statements.
</TABLE>
<TABLE>
<CAPTION>


AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- --------------------------------------------------------------------------------------------------------------------------
                                                                                              Unrealized
                                                                                                Gain on
                                                                                               Available
                                                         Common Stock          Additional         for
                                                   -------------------------
                                                                                Paid-in          Sale         Retained
                                                     Shares       Amount        Capital       Securities      Earnings

<S>                                                     <C>         <C>           <C>             <C>         <C>        
BALANCE, JANUARY 1, 1994                                57,250      $ 57,250      $2,232,750                  $15,289,776

  Treasury stock reissued
  Dividends paid to stockholders
    ($5.59 per share)                                                                                            (299,853)
  Net income                                          ________     _________     ___________                      555,400
                                                                                                               ----------




BALANCE, DECEMBER 31, 1994                              57,250        57,250       2,232,750                   15,545,323
  Treasury stock acquired
  Treasury stock reissued
  Dividends paid to stockholders
    ($4.70 per share)                                                                                            (252,349)
  Net loss                                                                                                       (587,656)
BALANCE, DECEMBER 31, 1995                              57,250        57,250       2,232,750                   14,705,318
  Change in net unrealized gain                                                                   $251,408
  Treasury stock acquired
  Treasury stock reissued
  Dividends paid to stockholders
       (4.70 per share)                                                                                           (252,613)
  Net income                                                                                                       249,793

BALANCE, DECEMBER 31, 1996                            57,250         $57,250      $2,232,750      $251,408     $14,702,498
                                                    ==========       ==========    ==========     ==========   ===========

See notes to consolidated financial statements.

</TABLE>






<PAGE>





- ---------------------------------------------------------------------------
<TABLE>

                                                                                                              Total
                                                                                 Treasury             Stockholders'
                                                                                    Stock                    Equity

<S>                                                                       <C>                         <C>          
BALANCE, JANUARY 1, 1994                                                  $     (172,314)             $  17,407,462
  Treasury stock reissued                                                             100                       100
  Dividends paid to stockholders                                                                           (299,853)
   ($5.59 per share)
  Net income                                                                                                555,400
                                                                      -------------------         -----------------
BALANCE, DECEMBER 31, 1994                                                      (172,214)                17,663,109
  Treasury stock acquired                                                       (560,795)                  (560,795)
  Treasury stock reissued                                                         335,000                   335,000
  Dividends paid to stockholders                                                                           (252,349)
   ($4.70 per share)
  Net loss                                                                                                 (587,656)
                                                                        ------------------        -----------------
BALANCE, DECEMBER 31, 1995                                                      (398,009)                16,597,309
  Change in net unrealized gain                                                                             251,408
  Treasury stock acquired                                                     (1,068,650)                (1,068,650)
  Treasury stock reissued                                                         452,250                   452,250
  Dividends paid to stockholders                                                                           (252,613)
   ($4.70 per share)
  Net income                                                                                                249,793
                                                                    ---------------------             -------------
BALANCE, DECEMBER 31, 1996                                                 $  (1,014,409)             $  16,229,497
                                                                           ==============             =============
</TABLE>









<PAGE>


<TABLE>
<CAPTION>


AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- ---------------------------------------------------------------------------------------------------------------------------------

                                                                           1996                1995                 1994
<S>                                                                        <C>                  <C>                   <C>         
OPERATING ACTIVITIES:
  Net income (loss)                                                           $249,793           $(587,656)              $555,400
  Adjustments to reconcile net income (loss) to
    net cash provided by operating activities:
      Realized investment losses                                                80,291               82,117                 5,235
      Amortization of deferred policy acquisition                            3,129,605            3,627,023             2,430,081
      Depreciation and other amortization                                      410,970              319,082               286,296
      Deferred income tax benefit                                             (274,768)            (492,970)             (375,306)
      Decrease (increase) in receivables                                       171,817              (80,162)               71,000
      Decrease (increase) in other assets                                      (88,144)              41,485               419,414
      Policy acquisition costs deferred                                     (2,049,305)          (2,872,745)           (2,772,789)
      Increase in liability for future policy benefits                         883,361            1,880,558            (1,305,194)
      Increase (decrease) in unpaid claims, accounts                           (58,090)              15,154               160,988
           payable and other liabilities
      Increase (decrease) in unearned premiums and
         policyholders' dividend accumulations                                  95,905             (39,615)                31,703
                                                                            ----------          -----------            ----------

           Net cash provided by operating activities                         2,551,435            1,892,271             2,117,216

INVESTING ACTIVITIES:
  Proceeds from sale of real estate                                             59,326              160,948                88,520
  Purchase of securities and short-term
     investments                                                           (22,339,700)         (19,910,815)          (15,301,653)
  Mortgage and policy loan repayments                                          223,297              280,834               255,642
  Proceeds from sales of securities                                          1,128,156
  Proceeds from maturities and calls of
    securities and short-term  investments                                  19,890,844           17,919,027            14,934,367
  Property and equipment purchased                                            (567,977)            (394,387)           (1,713,452)
  Refund of deposit                                                            225,000
  Improvements to real estate acquired in
    satisfaction of debt                                                                            (81,402)              (34,875)
                                                                      ----------------          -----------          ------------

           Net cash used in investing activities                            (1,381,054)          (2,025,895)           (1,771,451)

</TABLE>

                                                   







<PAGE>


<TABLE>
<CAPTION>



AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- ------------------------------------------------------------------------------------------------------------------------

                                                                 1996                 1995                 1994
<S>                                                            <C>                  <C>                  <C>     
                                                               
FINANCING ACTIVITIES:
  Dividends paid to shareholders                               $      (252,613)     $      (252,349)     $      (299,853)
  Proceeds from treasury stock reissued                                452,250              335,000                  100

  Payments to acquire treasury stock                                (1,068,650)            (560,795)
                                                            ------------------       ----------------     ---------------    

           Net cash used in financing activities                    (869,013)             (478,144)            (299,753)
                                                           -------------------       ----------------     ----------------
 
NET INCREASE (DECREASE) IN CASH                                        301,368            (611,768)               46,012
  AND CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS
  AT BEGINNING OF YEAR                                               301,102                912,870              866,858
                                                          --------------------       ------------------    -------------------

CASH AND CASH EQUIVALENTS
  AT END OF YEAR                                             $       602,470        $       301,102      $       912,870
                                                           ===================      ===================  ===================


SUPPLEMENTAL DISCLOSURE OF NON-CASH FINANCING AND INVESTING
ACTIVITY-
  Unrealized gain on available for sale
    securities                                               $       251,000
                                                           =================

SUPPLEMENTAL CASH FLOW
INFORMATION-
  Income taxes paid (refunded)                               $       270,000        $       113,000     $      (113,000)
                                                           ===================      ===================  ==================

See notes to consolidated financial statements.                                                              (Concluded)

</TABLE>


                                                     - 7 -




<PAGE>




AMERICAN PUBLIC HOLDINGS, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994

1.    ACCOUNTING POLICIES

         a.       Nature of Operations  and Basis of Presentation  -   American 
                  Public Holdings, Inc. (the Company) is a Mississippi 
                  corporation organized on December 21, 1995 by American Public 
                  Life Insurance Company (APL).  The Company was formed to
                  serve as a holding company for APL, and, in effect, is a 
                  successor to APL. APL is a stock life insurance company that
                  insures against risk of loss under various types of 
                  coverages, with the majority of revenue being derived from 
                  cancer policy premiums. The Company is licensed to operate 
                  in twenty-one states but operates primarily in Mississippi
                  (where it is domiciled), Louisiana and Texas.

                  In 1996,  the  Mississippi  Commissioner  of Insurance and APL
                  stockholders  approved an Agreement  and Plan of Exchange (the
                  "Plan  of   Exchange")   pursuant   to  which  APL   became  a
                  wholly-owned  subsidiary  of the  Company,  and each  share of
                  outstanding  common stock of APL was converted  into one share
                  of common stock of the Company. The exchange was accounted for
                  like  a  "pooling  of  interests"  and  historical  costs  are
                  continued.  All prior  years have been  restated as though the
                  exchange  had occurred at the  beginning of the earliest  year
                  presented.

                  The  consolidated  financial  statements  include those of the
                  Company  and  its  wholly-owned  subsidiary,  APL,  and  APL's
                  wholly-owned     subsidiary,     DentaCare    Marketing    and
                  Administration, Inc. All significant intercompany balances and
                  transactions have been eliminated.

                  The  accompanying  financial  statements have been prepared in
                  conformity with generally accepted accounting principles which
                  vary in some respects from accounting  practices prescribed or
                  permitted  by  the  Insurance   Department  of  the  State  of
                  Mississippi. Prescribed statutory accounting practices include
                  a variety  of  publications  of the  National  Association  of
                  Insurance   Commissioners  (NAIC),  as  well  as  state  laws,
                  regulations,   and  general  administrative  rules.  Permitted
                  statutory   accounting   practices  encompass  all  accounting
                  practices not so prescribed (see Note 9).


                                                     - 8 -




<PAGE>



         b.       Use of Estimates - The preparation of financial  statements in
                  conformity  with  generally  accepted  accounting   principles
                  requires  management to make  estimates and  assumptions  that
                  affect the  reported  amounts of assets  and  liabilities  and
                  disclosure of contingent assets and liabilities at the date of
                  the financial  statements and the reported amounts of revenues
                  and expenses during the reporting period. Actual results could
                  differ from those estimates.

         c.       Investment Securities  -  The Company's investment security 
                  portfolio is comprised of fixed maturity securities and is 
                  classified as available for sale. The portfolio is therefore 
                  carried at market value with net unrealized holding gains 
                  carried as a separate component of shareholders' equity.  The
                  portfolio classification was changed in 1996 from held to
                  maturity (carried at amortized cost) to available for sale to
                  better reflect management intent and to provide greater 
                  flexibility for liquidating securities within the portfolio. 
                  The specific identification method is used to compute gains
                  or losses on the sale of these assets. Interest earned on 
                  these assets is included in interest income. Securities that
                  reflect a market decline below cost or
                  amortized cost that is deemed other than temporary are 
                  written down to net realizable value by a charge to earnings.
                  Investment premiums and discounts are amortized by a method
                  which approximates the interest method.

         d.       Mortgage Loans and Real Estate Acquired in Satisfaction of 
                  Debt - The Company makes investments in mortgage loans 
                  collateralized by real estate.  The return on and ultimate 
                  recovery of these loans is generally dependent on the 
                  successful operation, sale or refinancing of the real estate. 
                  The Company monitors the effects of current and expected 
                  market conditions and other factors on the collectibility of 
                  real estate loans. When, in management's judgment, these 
                  assets are impaired, appropriate losses will be recorded.
                  Such estimates necessarily include assumptions, which may 
                  include anticipated improvements in market conditions for 
                  real estate, which may or may not occur.

                  Real estate  acquired in  satisfaction  of debt is recorded at
                  the lower of loan balance, including accrued interest, if any,
                  or fair value at acquisition. Additional valuation adjustments
                  are made when the carrying value exceeds fair market value.

         e.       Cash and Cash  Equivalents - For purposes of the  consolidated
                  statements  of cash  flows,  the  Company  considers  checking
                  accounts  and cash on hand to be cash  and  cash  equivalents.
                  Short-term   investments   are  included  in  the  investments
                  category in order to conform to  insurance  company  reporting
                  requirements.

                                                     - 9 -




<PAGE>



         f.       Property and  Equipment - Property and  equipment is stated at
                  cost and depreciated and amortized by the straight-line method
                  over the  estimated  useful  lives of the  assets,  which  for
                  building  and  improvements  is  thirty-nine   years  and  for
                  furniture and equipment ranges from five to ten years.

         g.       Deferred  Policy  Acquisition  Costs -  Commissions  and other
                  costs  that  vary  with  and  are  primarily  related  to  the
                  production of new and renewed insurance  business are deferred
                  and amortized  over the  anticipated  premium paying period of
                  the related policies on a pro-rata basis.

         h.       Policy  Reserves - The  unearned  premium  reserve  recognizes
                  premiums  as  earned  pro  rata  over  the  policy  term.  The
                  aggregate   reserve  for  future  policy   benefits  has  been
                  actuarially determined using the following assumptions:
<TABLE>

                                                          Life                    Accident and Health

                  <S>                                     <C>                          <C>
                  Mortality for policies issued           100% of 1965-70              100% of 1965-70
                    prior to 1982                         S&U male mortality           Ultimate male
                                                          table                        mortality table

                  Mortality for policies issued           100% of 1975-80              100% of 1975-80
                    after 1982                            S&U male mortality           Ultimate male
                                                          table                        mortality table

                  Interest rates                          5-7%                         5-7%

                  Withdrawals (Lapse Rates)               30% first year graded        30% first year graded
                                                          to 5% in year 21 and         to 5% in year 21 and
                                                          later                        later

</TABLE>

         i.       Unpaid  Claims  -  Unpaid   claims   represent  the  estimated
                  liabilities  on claims  reported to the Company plus provision
                  for claims incurred but not yet reported.  The liabilities for
                  unpaid claims are  determined  using both  evaluations of each
                  claim and  statistical  analyses and  represent  the estimated
                  ultimate  net cost of all claims  incurred  through the end of
                  the reporting period.

         j.       Income  Taxes  -  Deferred  tax  liabilities  and  assets  are
                  determined  based on the  differences  between  the  financial
                  statement  and tax  bases  of  assets  and  liabilities  using
                  enacted  tax  rates  in  effect  in the  years  in  which  the
                  differences  are  expected  to reverse.  The  Company  files a
                  consolidated   income   tax  return   with  its   wholly-owned
                  subsidiary. Income taxes are allocated based on each company's
                  separate taxable income.

                                                     - 10 -




<PAGE>



         k.       Revenue  Recognition - Premiums are recognized as revenue when
                  due from  policyholders.  Policy  benefits  and  expenses  are
                  deferred  or accrued to result in a matching of costs with the
                  earned premiums over the life of the insurance contracts. This
                  matching  is  accomplished  by  accrual of the  liability  for
                  future   policy   benefits  on  insurance  in  force  and  the
                  amortization of deferred policy acquisition costs.

         l.       Profit Sharing Plan - Employees are eligible to participate in
                  a profit  sharing plan  covering  substantially  all employees
                  with more than one year of service.  Contributions to the plan
                  are  made  at  the  discretion  of  the  Board  of  Directors.
                  Contributions  made to the plan were  approximately $ - 0 - in
                  1996, $31,000 in 1995, and $21,000 in 1994.

         m.       Income (Loss) Per Share - The income (loss) per share is based
                  on the weighted  average  number of common shares  outstanding
                  during  each  year.  The  weighted  average  number  of shares
                  outstanding  was 53,764 in 1996,  55,099 in 1995 and 55,358 in
                  1994.

2.       INVESTMENTS

         The amortized cost and related approximate fair value of fixed maturity
         securities were as follows:
<TABLE>


                                                    Amortized          Unrealized        Unrealized             Fair
1996                                                   Cost              Gains             Losses               Value

<S>                                                 <C>                   <C>                <C>                <C>          
U. S. Treasury and government
  corporations and agencies                             $ 2,801,365       $    47,351       $     38,949       $    2,809,767
States and political subdivisions                         3,322,717           318,517             13,214            3,628,020
Public utility bonds                                        846,744             8,999              5,088              850,655
Industrial and miscellaneous                              3,230,181            16,810             31,051            3,215,940
Mortgage-backed securities                               22,205,121           370,787            359,902           22,216,006
                                                   ----------------       -----------       ------------

                                                      $32,406,128          $  762,464        $   448,204        $  32,720,388
                                                    ===============        ==========        ===========
 

1995

U. S. Treasury bonds                                   $  1,450,547        $ 114,453                           $    1,565,000
States and political subdivisions                         1,406,505                        $       6,505            1,400,000
Public utility bonds                                        699,701            8,369                  70              708,000
Industrial and miscellaneous                              1,452,056            8,000              18,056            1,442,000
Mortgage-backed securities                             26,075,848            816,535              94,383           26,798,000
                                                     --------------        ---------        ------------


                                                    $  31,084,657         $  947,357         $   119,014        $  31,913,000
                                                  =================       ==========        ============
</TABLE>


                                                     - 11 -




<PAGE>

<TABLE>
<CAPTION>


        Net realized gains (losses) are summarized as follows:

                                                                      1996            1995                1994
<S>                                                                    <C>            <C>              <C>     
Calls, maturities and principal receipts of held
  to maturity securities                                                                             $    5,423

Investment security sales                                           $  (25,392)
Real estate acquired in satisfaction of debt                           (54,899)       $ (82,117)       (10,656)
                                                                  --------------       ---------     ----------
   
                                                                    $  (80,291)       $ (82,117)     $  (5,235)
                                                                   =============      ==========     =========
</TABLE>



           Bonds with an  approximate  carrying  value of $2,689,000 in 1996 and
           $2,418,000 in 1995 and  certificates of deposit with a carrying value
           of $15,000 in 1995 were pledged to the respective states in which the
           Company   transacts   business   for  the  security  and  benefit  of
           policyholders.  At December 31,  1996,  assets on deposit met minimum
           statutory requirements.

           The following is an analysis of the amortized  cost and fair value of
           investments  in fixed  maturities at December 31, 1996 by contractual
           maturity:
<TABLE>

                                                                           Amortized                   Fair
                                                                              Cost                     Value

<S>                                                                           <C>                 <C>        
Due in one year or less                                                       $    500,000        $   512,970
Due in one to five years                                                           399,979            403,400
Due in five to ten years                                                         4,057,443          4,033,064
Due after ten years                                                              5,243,585          5,554,948
                                                                       -------------------        ------------
                                                                                10,201,007         10,504,382
Mortgage-backed securities                                                      22,205,121         22,216,006
                                                                        ------------------         -----------

                                                                             $  32,406,128        $32,720,388
                                                                         =================        ===========

</TABLE>


           Actual maturities may differ from contractual  maturities  because of
           the borrowers' right to call or prepay obligations.


                                                     - 12 -




<PAGE>


<TABLE>
<CAPTION>


           The components of net investment income were as follows:

                                                              1996               1995               1994

<S>                                                        <C>                   <C>                <C>        
Fixed maturities                                             $  2,405,619       $  2,271,250       $  1,980,475
Mortgage loans                                                    106,630            118,286            128,850
Investment real estate                                             78,770
Policy loans                                                       83,878             87,850             89,765
Short-term investments                                             20,701             63,222            240,163
Real estate acquired in satisfaction of debt                       18,299             18,341             19,255
                                                        -----------------       -------------       -----------
           Total investment income                              2,713,897          2,558,949          2,458,508
Investment expenses                                               326,887            258,325            244,197
                                                        ------------------      -------------       -----------

Net investment income                                      $  2,387,010          $ 2,300,624        $ 2,214,311
                                                         ================        ============       ===========

</TABLE>

3.         INVESTMENT REAL ESTATE AND PROPERTY AND EQUIPMENT
<TABLE>
<CAPTION>

           Investment real estate and property and equipment were as follows:

                                               Investment Real Estate               Property and Equipment
                                              1996              1995               1996               1995

<S>                                         <C>                <C>               <C>                 <C>         
Land                                        $     170,000      $     170,000     $      322,447      $    322,447
Buildings and improvements                      1,057,399            943,710          1,312,752         1,301,799
Furniture and equipment                                                               1,967,848         1,774,337
                                         -----------------  -----------------     -------------       -----------
                                                1,227,399          1,113,710          3,603,047         3,398,583
Less accumulated depreciation                    (445,857)          (403,384)        (1,398,028)       (1,040,717)
                                              ------------         ------------       ---------        ------------

Property and equipment, net                 $     781,542      $     710,326      $   2,205,019       $ 2,357,866
                                            ==============     ==============     ==============      ==============
</TABLE>

4.         PARTICIPATING POLICIES

           APL had in force  approximately  $2,717,000 in 1996 and $2,779,000 in
           1995  in face  amount  of  annual  dividend  participating  policies.
           Dividends  on such  policies  are based on  mortality,  interest  and
           expense  experience,  and are payable  only upon  declaration  by the
           Board of Directors.  All amounts allocable to policyholders have been
           accrued  and  none  of  APL's  retained  earnings  was  allocable  to
           participating policies.


                                                     - 13 -




<PAGE>



5.         REINSURANCE

           The  maximum  amount  of risk  that  APL  retains  on any one life is
           $50,000 ($40,000 before 1995) of life insurance and waiver of premium
           benefits (all accidental death benefits are reinsured),  depending on
           age and classification of risk.

           The reserves for life and  accident and health  policies  were stated
           after deduction for reinsurance  with other  companies.  A contingent
           liability exists with respect to such reinsurance, which could become
           a liability of APL in the event that such  reinsurance  companies are
           unable  to meet  their  obligation  under  the  existing  reinsurance
           agreements.  The  reinsured  portion  of life  reserves  deducted  in
           developing  the net liability was  approximately  $32,000 in 1996 and
           $37,000 in 1995  relating to insurance in force of $4,302,000 in 1996
           and  $4,782,000  in 1995.  The  reinsurance  portion of accident  and
           health  reserves   deducted  in  developing  the  net  liability  was
           approximately $24,000 in 1996 and $25,000 in 1995.

6.   POLICY CLAIMS

<TABLE>
<CAPTION>
Activity in the liability for unpaid policy claims is summarized as follows:

                                                                                 1996               1995

<S>                <C>                                                        <C>                  <C>          
Balance at January 1                                                          $       906,837      $     889,926
  Less reinsurance recoverables                                                           470             30,143
                                                                                -------------     --------------
Net balance at January 1                                                              906,367            859,783
                                                                                  -----------      -------------

Incurred related to:
  Current year                                                                     13,698,234         13,088,542
  Prior years                                                                       2,727,849          2,678,782
                                                                                -------------        -----------
Total incurred                                                                     16,426,083         15,767,324
                                                                                -------------        ------------

Paid related to:
  Current year                                                                     13,057,102         12,158,555
  Prior years                                                                       3,420,623          3,562,188
                                                                                 ------------          ---------
Total paid                                                                         16,477,725         15,720,740
                                                                                 ------------         -----------

Net balance at December 31                                                            854,725            906,367
  Plus reinsurance recoverables                                                         1,360                470
                                                                                -------------         -----------
Balance at December 31                                                                856,085       $    906,837
                                                                                ===============       ============
</TABLE>

           The liability for unpaid policy claims is composed of claims incurred
           but not reported and claims reported and in course of settlement. The
           accident and health policy

                                                     - 14 -




<PAGE>



           reserve includes a claim reserve of $3,682,000 in 1996 and 
           $4,121,000 in 1995 which represents the present value of future
           claims.

7.    INCOME TAXES
<TABLE>
<CAPTION>

           The components of the provision for income taxes were as follows:


                                                                  1996              1995             1994

<S>                                                              <C>               <C>              <C>         
Current provision                                                $    292,096      $    155,957     $    269,761
Deferred benefit                                                     (274,768)         (492,970)        (375,306)
                                                                  --------------   ------------     -------------

           Income tax provision (benefit)                        $     17,328       $  (337,013)     $  (105,545)
                                                                  ==============   =============     ============
</TABLE>

<TABLE>
<CAPTION>


      The  significant  components  of the  deferred  income tax  benefit are as
follows:


                                                                   1996             1995             1994

<S>                                                               <C>              <C>            <C>           
Deferred policy acquisition costs                                 $  (432,418)     $  (414,287)   $    (105,731)
Future policy benefit liabilities                                     (19,961)        (155,384)        (257,735)
Capital losses deducted (carried forward)                             (42,955)         (82,085)          (8,184)
Alternative minimum tax                                               (74,862)         (36,737)         (51,422)
Valuation allowance applicable to
  deferred tax assets                                                 267,199          138,486           51,422
Other                                                                  28,229           57,037           (3,656)
                                                                --------------    -------------   --------------

           Deferred income tax benefit                            $  (274,768)     $  (492,970)    $   (375,306)
                                                                   =============    =============  =============
</TABLE>



                                                     - 15 -




<PAGE>


<TABLE>
<CAPTION>


      The tax effects of significant items comprising the net deferred tax asset
are as follows:


                                                                                 1996               1995

<S>                                                                               <C>              <C>           
Deferred tax liabilities:
  Unrealized gain on available for sale securities                            $     (106,848)
  Deferred policy acquisition costs                                               (2,286,550)      $  (2,718,968)
           Total deferred tax liabilities                                         (2,393,398)         (2,718,968)

Deferred tax assets:
  Unrealized loss on real estate acquired in satisfaction of debt                      81,106             96,763
  Future policy benefit liabilities                                                 2,721,345          2,701,384
  Capital loss carryforward                                                           133,224             90,268
  Alternative minimum tax credits                                                     293,916            219,054
  Other                                                                                65,085             77,658
                                                                                ----------------     -----------
           Total deferred tax assets                                                3,294,676          3,185,127

Valuation allowance                                                                  (544,006)          (320,803)
                                                                                ---------------      -----------

Net deferred tax asset                                                           $    357,272      $     145,356

                                                                                ==============      ============
</TABLE>
      The valuation  allowance  increased by approximately  $223,000 in 1996 and
      $138,000 in 1995.

      At December 31, 1996, the Company had accumulated  untaxed  policyholders'
      surplus of  approximately  $1,923,000.  The Company is not required to pay
      tax  on the  balance  in  the  surplus  account  unless  distributions  to
      stockholders exceed accumulated taxed earnings.



                                                     - 16 -




<PAGE>

<TABLE>
<CAPTION>


      The effective  income tax rate on earnings  (loss) before  federal  income
      taxes  differed  from  the  statutory  federal  income  tax  rate  for the
      following reasons:


                                                                           1996           1995         1994

<S>                                                                       <C>             <C>          <C>   
Statutory federal income tax rate                                           35.0 %        (35.0)%       35.0 %
Add (deduct):  Small life insurance company deduction                     (112.6)         (18.4)       (71.1)
  Valuation allowance on deferred tax assets                               100.0           15.0         11.4
  Other                                                                    (15.9)          02.0         01.2
                                                                         --------         --------     --------

Effective income tax rate                                                    6.5 %     (   36.4)%     ( 23.5)%
                                                                         =========      =========     ========
</TABLE>

      The  alternative  minimum tax credit  carryover  approximated $ 294,000 at
      December 31, 1996.

  8.       STOCKHOLDERS' EQUITY

           The  Company's  ability to pay  dividends is limited by the amount of
           dividends  its  receives  from APL.  Payment of  dividends  by APL is
           restricted  by law to available  net surplus  computed on a statutory
           basis.  In addition,  without the prior  approval of the  Mississippi
           Commissioner of Insurance, the size of any dividend by APL during any
           one year is limited to the lesser of (i) 10% of surplus;  or (ii) net
           gain from operations for the past three years, less dividends paid in
           the past two years.

           Pursuant to the laws and regulations of the State of Mississippi, APL
           is required to maintain  minimum  statutory  capital of $400,000  and
           additional  minimum statutory surplus of $600,000.  Other states have
           similar  restrictions  for  licensing  purposes,  the largest being a
           minimum capital requirement of $2,000,000 in the State of Georgia.

           APL entered into a Stock  Purchase  Agreement  with the President and
           CEO of APL in August 1995, pursuant to which APL purchased 858 shares
           of APL  Common  Stock  from  the  President  and  CEO  of APL  for an
           aggregate  purchase  price of  $287,430.  The  Company  has agreed to
           purchase  an  additional  572 shares of Company  Common  Stock,  at a
           purchase price of $335 per share,  when he ceases to be a director of
           the Company.

           In November, 1996 APL purchased 2,361 shares of APL Common Stock from
           a director of the Company and APL, for $790,935 or $335 per share.


                                                     - 17 -




<PAGE>



           The  National  Association  of Insurance  Commissioners  measures the
           adequacy of a company's capital by its risk-based  capital ratio (the
           ratio of its total capital, as defined,  to its risk-based  capital).
           These   requirements   provide  a  measurement  of  minimum   capital
           appropriate for an insurance  company to support its overall business
           operations  based upon its size and risk profile which  considers (i)
           asset risk, (ii) insurance  risk,  (iii) interest rate risk, and (iv)
           business  risk.  An  insurance   company's   risk-based   capital  is
           calculated by applying a defined  factor to various  statutory  based
           assets,  premiums and reserve items, wherein the factor is higher for
           items with greater underlying risk.

           The NAIC has provided levels of progressively  increasing  regulatory
           action for remedies when an insurance  company's  risk-based  capital
           ratio falls below a ratio of 1:1. As of December 31, 1996, APL was in
           compliance with these minimum capital requirements as follows:


Total adjusted capital                           $ 9,805,000
Authorized control level risk-based capital      $ 1,588,000
Ratio of adjusted capital to risk-based capital    6.17:1



                                                     - 18 -




<PAGE>



9.         STATUTORY FINANCIAL INFORMATION

           Generally accepted  accounting  principles differ in certain respects
           from the  accounting  practices  prescribed or permitted by insurance
           regulatory  authorities  (statutory basis). A reconciliation  between
           consolidated  net income and  stockholders'  equity as reported under
           generally accepted  accounting  principles (GAAP basis) and statutory
           net income and stockholders' equity of APL follows:
<TABLE>


                                          1996                                  1995                                 1994
                                    ---------------- ------------------- -------------------------------------------------------
                                          Net           Stockholders'        Net Income       Stockholders'          Net
                                         Income            Equity              (Loss)            Equity             Income

<S>                                      <C>               <C>               <C>                  <C>              <C>          
GAAP basis                               $   249,793       $  16,229,497     $    (587,656)       $ 16,597,309     $     555,400

Adjustments to:
  Policy reserves                          (476,697)           6,380,953            557,013          6,857,650           919,814
  Non-admitted assets                                        (1,392,981)                           (1,479,035)
  Deferred acquisition costs               1,080,300        (11,317,490)            754,277       (12,397,790)         (342,708)
  Deferred income taxes                    (274,768)           (357,272)          (492,970)          (145,356)         (375,306)
  Unrealized gain on
    invested securities                                        (314,260)
  Other                                       38,167             153,196          (109,130)            181,845          (48,840)
                                       -------------

Statutory basis                          $   616,795      $    9,381,643     $      121,534      $   9,614,623      $    708,360
                                       =============      =============      ==============      =============      =============
</TABLE>

  10.      FAIR VALUES OF FINANCIAL INSTRUMENTS

           In accordance  with FAS Statement  No. 107,  "Disclosures  about Fair
           Value of Financial  Instruments",  information  is provided about the
           fair  value  of  certain  financial   instruments  for  which  it  is
           practicable to estimate that value. The fair value amounts  disclosed
           represent  management's  best estimates of fair value.  In accordance
           with  FAS  No.  107,  this  disclosure   excludes  certain  insurance
           policy-related    financial    instruments   and   all   nonfinancial
           instruments.  The  aggregate  fair value  amounts  presented  are not
           intended to  represent  the  underlying  aggregate  fair value of the
           Company.

           The estimated fair values are  significantly  affected by assumptions
           used, principally the timing of future cash flows, the discount rate,
           judgments regarding current economic conditions, risk characteristics
           of  various   financial   instruments  and  other  factors.   Because
           assumptions are inherently  subjective in nature,  the estimated fair
           values cannot be  substantiated  by comparison to independent  quotes
           and, in many cases,  the estimated fair values could not  necessarily
           be realized in an immediate sale

                                                     - 19 -




<PAGE>



           or settlement of the instrument.  Potential tax ramifications related
           to the  realization  of  unrealized  gains and  losses  that would be
           incurred in an actual sale and/or settlement have not been taken into
           consideration.

           The  methods  and  assumptions  used to  estimate  fair  value are as
follows:

           o    Fair value for  securities  is  determined  from  quoted  market
                prices,  where  available.  For securities not actively  traded,
                fair value is estimated  using quoted  market prices for similar
                securities.

           o    Fair value for mortgage loans is estimated by  discounting  cash
                flows and using  current  interest  rates on similar real estate
                loans  considering  credit  ratings and the  remaining  terms to
                maturity.

           o    Fair value for  short-term  investments  and accrued  investment
                income   approximates  the  carrying  amount.   Fair  value  for
                guaranteed interest and supplementary  contract liabilities also
                approximates  the  carrying  amount  since those  contracts  are
                carried  at  redemption  values  and  there  are  no  applicable
                surrender or mortality charges.

           o    Policy loans have no stated  maturity  dates and are an integral
                part of the related insurance contract.  Accordingly,  it is not
                practicable to estimate a fair value.

           The estimated fair value of the Company's  financial  instruments for
           which it is practicable to estimate that value, is as follows:

<TABLE>

                                        1996                                     1995
                                 ------------------- ------------------  --------------------------------------
                                      Carrying              Fair               Carrying             Fair
                                       Amount              Value                Amount             Value

<S>                                    <C>                <C>                   <C>               <C>          
Securities                             $  32,720,388      $  32,720,388         $  31,084,657     $  31,913,000
Mortgage loans                             1,075,268          1,107,000             1,257,771         1,314,000

</TABLE>

      11.    COMMITMENTS AND CONTINGENCIES

      The Company is  required  to  participate  in certain  guaranty  funds and
      involuntary  pools of insurance and is therefore exposed to undeterminable
      future assessments resulting from the insolvency of other insurers.


                                                     - 20 -




<PAGE>



      The Company leases various land,  buildings and operating  equipment under
      monthly lease  arrangements.  Expenses incurred under all operating leases
      approximated  $163,000 (1996),  $91,000 (1995) and $112,000 (1994). Future
      minimum  lease  commitments  for  non-cancelable  operating  leases are as
      follows:


1997            $ 135,000
1998              131,000
1999              124,000
2000              112,000
             -------------

                $ 502,000


The Company is involved in litigation incurred in the normal course of business.
Management  of the Company,  based upon the advice of legal  counsel,  is of the
opinion that the Company's ultimate liability, if any, which may result from the
litigation will not have a material adverse effect on the financial condition or
results of operations of the Company.

                                                    * * * * * *



                                                     - 21 -
ARTICLE 7, SCHEDULE II - CONDENSED FINANCIAL INFORMATION OF
REGISTRANT

<TABLE>
<CAPTION>

CONDENSED BALANCE SHEETS
DECEMBER 31, 1996 AND 1995



                                                                           1996                   1995
ASSETS:
<S>                                                                        <C>                   <C>        
 Investment in American Public Life Insurance                              $16,293,957           $16,547,309
   Company
 Organizational costs and other deferred costs                                  92,909
                                                                         -------------

         Total assets                                                      $16,386,866           $16,597,309
                                                                           ===========           ===========


LIABILITIES AND STOCKHOLDER'S EQUITY -
 Due to American Public Life Insurance Company                           $     157,369

STOCKHOLDER'S EQUITY                                                        16,229,497           $16,597,309
                                                                          ------------           -----------

TOTAL LIABILITIES AND STOCKHOLDER'S
EQUITY                                                                     $16,386,866           $16,597,309
                                                                           ===========           ===========
</TABLE>
<TABLE>
<CAPTION>

CONDENSED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994


                                                                1996               1995                1994

<S>                                                             <C>                <C>                 <C>     
EQUITY IN EARNINGS (LOSS) OF
SUBSIDIARY                                                      $314,253           $(587,656)          $555,400

COSTS AND EXPENSES:
 Professional fees                                                41,233
 Amortization                                                     23,227
                                                                  64,460

NET INCOME (LOSS)                                               $249,793           $(587,656)          $555,400
                                                                ========           ==========          ========

</TABLE>




<PAGE>

<TABLE>
<CAPTION>


CONDENSED STATEMENTS OF CASH FLOW
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994


<S>                                                             <C>                <C>                 <C>     
CASH FLOWS FROM OPERATING
ACTIVITIES:
 Net income (loss)                                              $249,793           $(587,656)          $555,400
 Adjustments to reconcile net income (loss)
    to net cash used in operating activities:
      Equity in (earnings) loss of subsidiary                  (314,253)              587,656         (555,400)
      Increase in organizational costs and
         other deferred costs                                   (92,909)
      Increase due to stockholder                                157,369

NET CASH USED IN OPERATING
ACTIVITIES                                                   $         0       $            0     $           0
                                                             ===========       ==============     =============


</TABLE>



<PAGE>
<TABLE>
<CAPTION>


ARTICLE 7, SCHEDULE V - VALUATION AND QUALIFYING ACCOUNTS


        Col. A                     Col. B                      Col. C                          Col. D                Col. E

      Description                Balance at                    Additions                    Deductions --          Balance at
                                                 ----------------------------------                                          
                                  Beginning              (1)                 (2)                                      End of
                                  of Period            Charged             Charged            Describe                Period
                                                      to Costs            to Other
                                                         and             Accounts --
                                                      Expenses            Describe
<S>                                 <C>                  <C>                                  <C>
1996
Allowance for real
  estate acquired in
 satisfaction of debt               $284,596                                                     $ 46,050              $238,546
                                                                                                  (sales)

Allowance for
 uncollectible agent
 balances                            101,939                                                       55,564                46,375
                                                                                             (write-offs/
                                                                                             collections)

Valuation allowance for
 deferred tax assets                 320,803             $223,203                                                       544,006
                                   ---------             --------                           -------------             ---------
                                    $707,338             $223,203                                $101,614              $828,927
                                    ========             ========                                ========              ========



1995
Allowance for real
 estate acquired in
 satisfaction of debt               $443,904                                                     $159,308              $284,596
                                                                                                  (sales)

Allowance for
 uncollectible agent
 balances                             62,296              $39,643                                                       101,939

Valuation allowance for
 deferred tax assets                 182,317              138,486                                                       320,803
                                   ---------            ---------                           -------------             ---------
                                    $688,517             $178,129                                $159,308              $707,338
                                    ========             ========                                ========              ========

</TABLE>








                                          AGREEMENT AND PLAN OF EXCHANGE



         This  Agreement  and Plan of Exchange  (the  "Agreement"),  dated as of
October 29, 1996,  between American Public Life Insurance Company, a Mississippi
insurance  corporation  (the "Company"),  and American Public Holdings,  Inc., a
Mississippi corporation (the "Holding Company"), which was formed by the Company
for the purpose of  consummating  the transfers  contemplated  by this Agreement
(the "Exchange").

                                                     Recitals

         The Company,  a publicly  held  corporation  engaged in the business of
insurance, is authorized to issue 500,000 shares of Common Stock. As of the date
of this  Agreement,  53,869  shares  of  Company  Common  Stock are  issued  and
outstanding.

         The Holding  Company is a  Mississippi  corporation  that was  recently
formed for the  purpose  of  effecting  the  transactions  contemplated  by this
Agreement.  The Holding  Company is  authorized  to issue  50,000,000  shares of
Common Stock and 25,000,000  shares of Preferred  Stock.  As of the date of this
Agreement,  all of the  issued  and  outstanding  shares of Common  Stock of the
Holding Company are owned by the Company.

         The  respective  Boards of  Directors  of the  Company  and the Holding
Company have  determined  that it is desirable and in the best interests of each
of  the  corporations   and  their   stockholders  to  effect  the  transactions
contemplated by this Agreement.  Pursuant to this  Agreement,  each  outstanding
share of Common  Stock of the  Company,  other  than  those  shares  held in the
treasury of the Company and those shares as to which rights of dissent have been
exercised, shall be converted and exchanged for one (1) share of Common Stock of
the Holding  Company,  and all of the outstanding  shares of Common Stock of the
Company will be held by the Holding  Company (the  "Exchange").  As used herein,
the  Effective  Time  shall  mean the date and time  that the  Exchange  becomes
effective in accordance with  ss.83-19-119  of the Mississippi  Code of 1972, as
amended, as described more specifically in Article II F. hereof.

         NOW,  THEREFORE,  in  consideration  of the  foregoing  and the  mutual
covenants and agreements set forth herein,  the Company and the Holding  Company
agree as follows:

                                                     ARTICLE I
                                                  REPRESENTATIONS

         A.       Holding Company.  The Holding Company hereby represents that 
a) it is a corporation duly organized under the laws of Mississippi; (b) it has 
its registered office and principal office at 2305 Lakeland Drive, Jackson, 
Mississippi; (c) its authorized capital stock

199180.1/07964.98735
                                                         1

<PAGE>



consists of 50,000,000  shares of Common Stock, no par value  ("Holding  Company
Common Stock"), and 25,000,000 shares of Preferred Stock, par value of $1.00 per
share ("Holding Company Preferred  Stock");  (d) there is as of the date of this
Agreement one (1) share of Holding  Company Common Stock issued and  outstanding
and no shares of Holding Company Preferred Stock issued and outstanding; and (e)
no  additional  shares  of  Holding  Company  Common  Stock or  Holding  Company
Preferred Stock will be issued and outstanding prior to the Effective Time.

The  Company.  The  Company  hereby  represents  that  (a)  it is a  Mississippi
insurance company duly organized under the laws of Mississippi and authorized to
conduct the  business  of life and health  insurance;  (b) it has its  principal
office and registered office at 2305 Lakeland Drive, Jackson,  Mississippi;  (c)
the authorized capital stock of the Company consists of 500,000 shares of Common
Stock, par value of $20.00 per share (the "Company Common Stock"); (d) there are
as of the date of this  Agreement  53,869 shares of Company  Common Stock issued
and  outstanding,  and no  shares of  Company  Common  Stock  shall be issued or
redeemed prior to the Effective Time of the Exchange;  (e) the Company presently
owns one (1) share of the Holding  Company  Common  Stock;  and (f) at all times
prior to the Effective  Time,  the Company will own such Holding  Company Common
Stock.

                                                    ARTICLE II
                                                     EXCHANGE

         A.       Undertakings.  As soon as is practicable, the parties,
through their respective officers and directors, shall submit this Agreement
to the Mississippi Commissioner of Insurance (the "Commissioner") for his 
approval. Each of the parties shall take every reasonable and necessary action 
to secure the approval of this Agreement by the Commissioner.

         The parties,  through their  respective  officers and directors,  shall
execute and file with the appropriate state officials of any other state all the
documents  and papers  necessary  and  required by any such state and shall take
every  reasonable and necessary step and action to comply with and to secure any
required approval of this Agreement and the transactions  contemplated herein as
may be required by the statutes, rules and regulations of any such state.

         The  Company  shall  prepare and  deliver to its  stockholders  a Proxy
Statement/Prospectus meeting the requirements of applicable law.

         B. Exchange and  Conversion.  At the Effective Time, upon the terms and
conditions set forth in the provisions of this Agreement, each outstanding share
of Company  Common  Stock (other than shares held in the treasury of the Company
and shares as to which rights of dissent have been exercised) shall be converted
into one (1) share of Holding Company Common Stock.



                                                         2

<PAGE>



         C.       Effect of the Exchange on the Company.  From and after the 
Effective Time:

                  (1) All issued and outstanding  Company Common Stock,  subject
to the  exercise  of right of dissent by a  stockholder  of the  Company,  shall
immediately,  by  operation  of law and without  any  conveyance,  transfer,  or
further action, become the property of the Holding Company;

                  (2)      The Articles of Incorporation and Bylaws of the 
Company shall continue in full force and effect following the Exchange until 
amended or repealed;

                  (3) The business  presently  conducted  by the Company  shall,
subject to the actions of the Board of  Directors  and  officers of the Company,
continue to be  conducted  by the Company as a  wholly-owned  subsidiary  of the
Holding Company; and

                  (4) The  directors and officers of the Company and the Holding
Company, respectively, immediately prior to the Effective Time shall continue in
their   respective   positions  with  the  Company  and  the  Holding   Company,
respectively.  A list of directors of the Company and the Holding Company, their
addresses, and terms of office is attached to this Agreement as Exhibit 1.

         D.       Stock.  At the Effective Time:

                  (1) Each issued and outstanding  share of Company Common Stock
other than  shares  held in the  treasury  of the Company and shares as to which
rights of dissent shall have been  exercised,  shall,  without any action on the
part of the  holder  thereof,  become  and be  converted  into one (1)  share of
Holding  Company Common Stock,  and all  outstanding  certificates  representing
shares of Company Common Stock  thereafter  shall represent the right to receive
certificates  representing shares of Holding Company Common Stock at the rate of
one (1) share of Holding  Company  Common Stock for each share of Company Common
Stock.

                  (2) The  issued  and  outstanding  shares of  Holding  Company
Common Stock presently held by the Company shall be canceled and retired.

                  (3) Each issued and outstanding share of Company Common Stock,
the holder of which has  perfected  his right to dissent  and  receive the "fair
value" of such share in  accordance  with  ss.83-19-121  and  ss.ss.  79-4-13.01
through 79-4-13.31 of the Mississippi Code of 1972, as amended,  copies of which
are attached as Exhibit 2 hereto (the "Statutory  Dissent  Provisions")  and has
not effectively  withdrawn or lost such right as of the Effective Time, shall be
entitled to the rights granted by the Statutory Dissent Provisions.

         E.       Issuance of Stock Certificates.

                  (1) As soon as  practicable  after  the  Effective  Time,  the
Holding  Company  shall  furnish each person who was a holder of Company  Common
Stock immediately prior to

                                                         3

<PAGE>



the Effective  Time with a form letter of transmittal to be used to exchange the
certificate previously  representing their Company Common Stock for certificates
representing their ownership of Holding Company Common Stock.

                  (2) Upon the surrender by former  stockholders  of the Company
of certificates  previously  representing their Company Common Stock accompanied
by properly  completed and executed  letters of transmittal in a form designated
by the Holding Company,  the Holding Company shall deliver to such  stockholders
certificates  representing  the number of shares of the Holding  Company  Common
Stock to which they are entitled pursuant to this Agreement.

                  (3) Until a physical  exchange of  certificates  has occurred,
the Holding Company shall be entitled to withhold all  distributions,  including
dividends,  to persons  holding  certificates of stock which before the Exchange
represented Company Common Stock.

         F.       Effective Time.  The Effective Time of the Exchange will be 
the close of businesson the last day of the month during which the Agreement is 
recorded by the Commissioner in accordance with ss.83-19-119 of the Mississippi 
Code of 1972, as amended.

         G.       Accounting Treatment.  The Exchange will be treated as though 
a "pooling of interests" for financial reporting purposes.

                                                    ARTICLE III
                                                    CONDITIONS

         Consummation of the Exchange is conditioned upon:

         A.       Board Approval.  At or prior to the Effective Time, the 
Company and the Holding Company shall each have duly authorized, approved and 
ratified this Agreement by a majority vote of their entire Boards of Directors 
and delivered this Agreement to each other, and such authorization shall not 
have been revoked or modified at the Effective Time.

         B.       Stockholder Approval.  The holders of Company Common Stock 
shall have approved this Agreement by the affirmative vote of at least two-
thirds of the outstanding shares of outstanding capital stock at a meeting of 
the stockholders of the Company; and the holder of the outstanding shares of
the Holding Company shall have approved this Agreement; and such approvals 
shall not have been revoked or modified at the Effective Time; provided, 
however, that this Agreement shall not be submitted to the stockholders for
their approval, unless it has first been approved by the Commissioner.

         C.       Registration.  The shares of the Holding Company Common Stock 
to be issued to the holders of the Company Common Stock pursuant to the
Exchange either (i) shall have been the subject of a "no-action" position
issued by the staff of the Securities and Exchange Commission, or an opinion 
of counsel to the Holding Company, indicating that the issuance of
such Holding Company Common Stock is exempt from registration to Section 
3(a)(10) of the 

                                                         4

<PAGE>



Securities  Act of 1933 or (ii) shall have been  registered  with the Securities
and Exchange Commission under the Securities Act of 1933.

         D.       Resales.  The shares of Holding Company Common Stock to be 
issued pursuant to the Exchange either (i) shall have been the subject of a 
"no-action" position issued by the staff of the Securities and Exchange 
Commission, or an opinion of counsel to the Holding Company, to the effect that
the shares are not subject to the holding period for restricted securities
under SEC Rule 144(d) adopted pursuant to the Securities Act of 1933, or (ii)
shall have been registered with the Securities and Exchange Commission under
 the Securities Act of 1933.

         E.       Approvals and Consents.  All approvals and consents required 
for the lawful consummation of the Exchange shall have been received from the
Commissioner, and any other federal or state official.

         F.       Tax Status.  The Company shall have received an opinion from 
Deloitte & Touche LLP to the effect that, for federal income tax purposes, the
Exchange will be treated as a nontaxable transaction under the Internal Revenue
Code of 1986 (the "Code"), and related regulations, that the Exchange will not
give rise to gain or loss to the stockholders of the Company (except to the
extent of any cash received), that the basis of the shares of the Holding
Company Common Stock to be received in the Exchange will, in each instance, 
include the basis of the respective shares of Company Common Stock exchanged
therefor, that the holding period of the shares of the Holding Company Common
Stock to be received in the Exchange will, in each instance, include the
holding period of the respective shares of Company Common Stock exchanged 
therefor, and the consummation of the transactions in connection with the 
Exchange will not constitute a distribution from the policyholders or 
stockholders surplus of the Company within the meaning of Section 815 of the
Code and such opinion will not have been withdrawn prior to the Effective 
Time.

         G.       Dissents.  The holders of fewer than 10% of the shares of 
Company Common Stock shall have properly exercised dissenters' rights under the 
Statutory Dissent Provisions.

         H.       Performance.  Each of the parties shall have performed and
complied with all the obligations imposed upon it hereunder which are to be 
complied with or performed on or before the Effective Time.

         I.       State Securities Laws.  The Holding Company shall have
complied with all applicable state securities or "blue sky" laws relating to the
issuance and distribution of Holding Company Common Stock.

         J.       Accounting Treatment.  The Company shall have received an
opinion from Deloitte & Touche LLP to the effect that the Exchange will be
treated as though a "pooling of interests" for financial reporting purposes.



                                                         5

<PAGE>



         K. Opinion of Counsel.  The Company and the Holding  Company shall have
received  an opinion of counsel to the  effect  that:  (i) the  Company  and the
Holding Company are duly organized,  validly existing and in good standing under
the  laws of the  State  of  Mississippi;  (ii)  the  Agreement  has  been  duly
authorized  and validly  executed  and  delivered by the Company and the Holding
Company,  and  constitutes  a valid,  legal and  enforceable  obligation of both
parties  in  accordance  with its  terms,  except as such may be  limited by any
future proceedings under bankruptcy, insolvency, reorganization or other laws of
general  application  relating to or affecting  the  enforcement  of  creditors'
rights generally;  (iii) all shares of Holding Company stock to be issued in the
Exchange,  when issued in accordance  with this  Agreement  shall be legally and
validly  issued,  fully  paid  and  nonassessable  shares;  and (iv) to the best
knowledge  of  such  counsel,  execution  and  delivery  of this  Agreement  and
performance  hereunder,  shall not conflict with, or constitute a default under,
the Articles of Incorporation  of the Company,  the Articles of Incorporation of
the Holding Company,  the Bylaws of the Company or the Holding  Company,  or any
material  agreement  to which  either the  Company or the  Holding  Company is a
party.


                                                    ARTICLE IV
                                                    TERMINATION

         A.       This Agreement may be terminated at any time prior to the 
Effective Time (whether before or after any approval by the stockholders of the
Company);

                  (1) at the option of either the Company or the Holding Company
if any one (1) or more of the conditions to the obligations of any of them under
this Agreement shall not have been satisfied and shall not be waived at or prior
to the Effective Time;

                  (2)      by the mutual consent of the parties;

                  (3) by the  Company  or by the  Holding  Company  if any suit,
action,  or other  proceeding  shall be pending  or  threatened  by the  federal
government or by a state government  before any court or governmental  agency in
which  it  is  sought  to  restrain,   or  prohibit,  or  otherwise  affect  the
consummation  of this Exchange,  or any legal  proceeding  pending or threatened
before any court or other  governmental  body  seeking to enjoin or prohibit the
reorganization  and Exchange  contemplated  herein,  or which might restrict the
operation of the business of the Company or the Holding Company or the ownership
of Company  stock or the  exercise  of any rights  with  respect  thereto by the
Holding Company,  or to subject any of the parties,  their directors or officers
to  any  liability,   fine  or  forfeiture   arising  out  of  the  transactions
contemplated  hereby, or asserting that the parties hereto or their directors or
officers, have breached or will breach any applicable law or regulation, or have
otherwise  acted  improperly in connection  with the  transactions  contemplated
hereby.



                                                         6

<PAGE>



         B. An  election  by a party  hereto to  terminate  this  Agreement  and
abandon the Exchange  and  reorganization  as provided in this article  shall be
exercised on behalf of such corporation by its Board of Directors.

         C. In the event of the  termination  and  abandonment of this Agreement
pursuant to the  provisions of this article the Agreement  shall become void and
have no effect and create no liability on the part of any of the parties  hereto
or their respective directors, officers or stockholders.

                                                     ARTICLE V
                                                   MISCELLANEOUS

         A.       Costs and Expenses.  Each party shall pay all costs and
expenses incurred by it in connection with this Agreement and the transactions 
contemplated by this Agreement.

                  (1) No  director,  officer,  agent or  employee  of either the
Company or the  Holding  Company  shall  receive any fee,  commission,  or other
compensation  or  valuable  consideration  whatever  for  aiding,  promoting  or
assisting in the promotion of the Exchange.

                  (2)  Employees  of  the  Company  and  the  Holding   Company,
accountants,  attorneys and others who render customary professional services in
the  preparation  and   consummation  of  the  Exchange  shall  be  entitled  to
compensation but such  compensation  shall not extend to activities that promote
the Exchange.

         B.  Waiver  and  Amendment.  Any of the  terms  or  conditions  of this
Agreement,  which legally may be waived,  may be waived at any time by the party
that is entitled to the benefit of such terms or  conditions.  Any of such terms
or  conditions  may be  amended  in whole or in part at any time,  to the extent
authorized by applicable law, rules and regulations, by an agreement in writing,
executed in the same manner as this Agreement.

         C.       Counterparts.  This Agreement may be executed by the parties
in any number of separate counterparts, each of which shall be an original, but 
such counterparts together shall constitute one (1) and the same instrument.

         D.       Headings.  The article and section headings contained in this
Agreement are for reference purposes only and should not be deemed to be part
of this Agreement or to affect the meaning or interpretation of this Agreement.

         E.       Controlling Law.  The laws of the State of Mississippi, 
without reference to its choice of law principles, shall be controlling on the
construction and operation of this Agreement.

         F.       Further Efforts.  The parties agree that if it becomes
necessary or desirable to execute further instruments or to make such other
assurances are deemed necessary, the party

                                                         7

<PAGE>



requested to do so shall  provide  such  executed  instruments  or do all things
necessary to properly carry out the purposes of this Agreement.

         G.       Merger Clause.  This Agreement embodies the entire Agreement
among the parties and there have been and are no agreements, representations or
warranties among the parties other than those contained herein.

         IN WITNESS  WHEREOF,  the Company and the Holding  Company have entered
into this Agreement on November 7, 1996.

    AMERICAN PUBLIC LIFE INSURANCE COMPANY
    



    By:
       Johnny H. Williamson, Its President

ATTEST:


Joseph C. Hartley, Jr., Its Secretary




    AMERICAN PUBLIC HOLDINGS, INC.



  By:
     Johnny H. Williamson, Its President

ATTEST:


Joseph C. Hartley, Jr., Its Secretary




                                                         8

<PAGE>



                                                   EXHIBIT INDEX


NO.                        ITEM

1.                         Directors of the Company and Holding Company

2.                         Statutory Dissent Provisions




<PAGE>



Exhibit 1
Directors of the Company and Holding Company

         Set  forth  below is a  complete  list of the  members  of the Board of
Directors of American Public Holdings, Inc., as of the date of the Agreement and
Plan of Exchange of which this Exhibit is a part.


Warren I. Hammett        Garry V. Hughes            F. Harrell Josey, D.V.M.
3000 Old Leland Road     P.O. Box 30                P.O. Box 231
Greenville, MS 38701     Louisville, MS 39339       Starkville, MS 39759
Frank K. Junkin, Jr.     David A. New, Jr.          David A. New, Sr.
262 Quitman Road         P.O. Box 1487              P.O. Box 1487
Natchez, MS 39120        Natchez, MS 39121          Natchez, MS 39121
Paul H. Watson, Jr.      Johnny H. Williamson
P.O. Box 5487            104 Pine Court
Greenville, MS 38701     Brandon, MS 39042


         Set  forth  below is a  complete  list of the  members  of the Board of
Directors  of American  Public  Life  Insurance  Company,  as of the date of the
Agreement and Plan of Exchange of which this Exhibit is a part.


Warren I. Hammett         Garry V. Hughes            F. Harrell Josey, D.V.M.
3000 Old Leland Road      P.O. Box 30                P.O. Box 231
Greenville, MS 38701      Louisville, MS 39339       Starkville, MS 39759
Frank K. Junkin, Jr.      David A. New, Jr.          David A. New, Sr.
262 Quitman Road          P.O. Box 1487              P.O. Box 1487
Natchez, MS 39120         Natchez, MS 39121          Natchez, MS 39121
Paul H. Watson, Jr.       Johnny H. Williamson
P.O. Box 5487             104 Pine Court
Greenville, MS 38701      Brandon, MS 39042


         Each  director  will serve until the 1997  Annual  Meeting or until his
successor is chosen and shall qualify.



<PAGE>



Exhibit 2
Statutory Dissent Provisions


1.  Miss. Code Ann. ss.83-19-121

2.  Miss. Code Ann. ss.ss. 79-4-13.01 through 79-4-13.31





<PAGE>



83-19-121.  Rights of dissenters.

         Any  shareholder  of any domestic  stock  insurance  company which is a
party to a merger,  consolidation  or exchange of  securities  as  described  in
sections 83-19-99 to 83-19- 123 shall have the right to dissent and receive fair
value for his  shares  by  complying  with the  procedure  set forth in  section
79-3-161, Mississippi Code of 1972.

                                         ARTICLE 13 OF TITLE 79, CHAPTER 4
                                                DISSENTERS' RIGHTS

                   Subarticle A. Right to Dissent and Obtain Payment for Shares

79-4-13.01 DEFINITIONS--ln this Article:

         (1)  "Corporation"  means the issuer of the shares  held by a dissenter
before the corporate action, or the surviving or acquiring corporation by merger
or share exchange of that issuer.

         (2)  "Dissenter"  means a  shareholder  who is entitled to dissent from
corporate action under Section  79-4-13.02 and who exercises that right when and
in the manner required by Sections 79-4-13.20 through 79-4-13.28.

         ( 3) "Fair  value," with  respect to a  dissenter's  shares,  means the
value of the shares  immediately before the effectuation of the corporate action
to which the dissenter  objects,  excluding any  appreciation or depreciation in
anticipation of the corporate action unless exclusion would be inequitable.

         (4) "Interest"  means interest from the effective date of the corporate
action  until the date of payment,  at the average  rate  currently  paid by the
corporation  on its principal bank loans or, if none, at a rate that is fair and
equitable under all the circumstances.

         (5)  "Record  shareholder"  means the person in whose  name  shares are
registered in the records of a corporation or the beneficial  owner of shares to
the  extent  of the  rights  granted  by a  nominee  certificate  on file with a
corporation.

         (6) "Beneficial shareholder" means the person who is a beneficial owner
of shares held in a voting trust or by a nominee as the record shareholder.

         (7) "Shareholder" means the record shareholder or the beneficial 
shareholder.

         79-4-13.02  RIGHT TO DISSENT.--(a) A shareholder is entitled to dissent
from,  and obtain payment of the fair value of his shares in the event of any of
the following corporate actions:




<PAGE>



         (1)  Consummation  of a plan of merger to which  the  corporation  is a
party  (i) if  shareholder  approval  is  required  for the  merger  by  Section
79-4-11.03 or the articles of  incorporation  and the shareholder is entitled to
vote on the merger,  or (ii) if the  corporation is a subsidiary  that is merged
with its parent under Section 79-4-11.04;

         (2)  Consummation  of a plan of share exchange to which the corporation
is a party as the corporation whose shares will be acquired,  if the shareholder
is entitled to vote on the plan;

         (3) Consummation of a sale or exchange of all, or substantially all, of
the property of the  corporation  other than in the usual and regular  course of
business,  if the  shareholder  is  entitled  to vote on the  sale or  exchange,
including a sale in  dissolution,  but not  including  a sale  pursuant to court
order or a sale for cash pursuant to a plan by which all or substantially all of
the net proceeds of the sale will be distributed to the shareholders  within one
year after the date of sale;

         (4) An amendment of the articles of  incorporation  that materially and
adversely affects rights in respect of a dissenter's shares because it:

         (i) Alters or abolishes a preferential right of the shares;

         (ii)  Creates,  alters or  abolishes a right in respect of  redemption,
including  a  provision   respecting  a  sinking  fund  for  the  redemption  or
repurchase, of the shares;

         (iii) Alters or abolishes a preemptive right of the holder of the
shares to acquire shares or other securities;

         (iv)  Excludes or limits the right of the shares to vote on any matter,
or to cumulate votes,  other than a limitation by dilution  through  issuance of
shares or other securities with similar voting rights; or

         (v) Reduces the number of shares owned by the shareholder to a fraction
of a share if the  fraction  share so created is to be  acquired  for cash under
Section 79-4-6.04; or

         (5) Any corporate  action taken  pursuant to a shareholder  vote to the
extent the articles of  incorporation,  bylaws or a  resolution  of the board of
directors provides that voting or nonvoting shareholders are entitled to dissent
and obtain payment for their shares.

         (b) Nothing in  subsection  (a)(4)  shall  entitle a  shareholder  of a
corporation  to  dissent  and  obtain  payment  for his shares as a result of an
amendment of the articles of incorporation exclusively for the purpose of either
(i) making such  corporation  subject to application of the Mississippi  Control
Share Act, or (ii) making such act  inapplicable to a control share  acquisition
of such corporation.




<PAGE>



         (c) A shareholder entitled to dissent and obtain payment for his shares
under  this  article  may  not  challenge  the  corporate  action  creating  his
entitlement  unless the action is unlawful  or  fraudulent  with  respect to the
shareholder or the corporation.

         79-4-13.03 DISSENT BY NOMINEES AND BENEFICIAL OWNERS.--(a) A record
shareholder  may  assert  dissenters'  rights  as to fewer  than all the  shares
registered  in  his  name  only  if he  dissents  with  respect  to  all  shares
beneficially  owned by any one person and notifies the corporation in writing of
the name and  address  of each  person on whose  behalf he  asserts  dissenters'
rights.  The rights of a partial  dissenter under this subsection are determined
as if the shares as to which he dissents and his other shares were registered in
the names of different shareholders.

         (b) A beneficial shareholder may assert dissenters' rights as to shares
held on his behalf only if:

         (1) He submits to the  corporation  the  record  shareholder's  written
consent  to the  dissent  not  later  than the time the  beneficial  shareholder
asserts dissenters' rights; and

         (2) He does so with respect to all shares of which he is the beneficial
shareholder or over which he has power to direct the vote.

                    Subarticle B.  Procedure for Exercise of Dissenters' Rights

         79-4-13.20 NOTICE OF DISSENTERS'  RIGHTS.  --(a) If proposed  corporate
action creating  dissenters'  rights under Section  79-4-13.02 is submitted to a
vote at a shareholders' meeting, the meeting notice must state that shareholders
are or may be entitled to assert  dissenters'  rights  under this article and be
accompanied by a copy of this article.

         (b) If corporate  action  creating  dissenters'  rights  under  Section
79-4-13.02 is taken without a vote of shareholders, the corporation shall notify
in writing  all  shareholders  entitled  to assert  dissenters'  rights that the
action  was taken and send them the  dissenters'  notice  described  in  Section
79-4-13.22.

         79-4-13.21 NOTICE OF INTENT TO DEMAND PAYMENT.-- (a) If proposed
corporate  action  creating  dissenters'  rights  under  Section  79-4-13.02  is
submitted to a vote at a  shareholders'  meeting,  a  shareholder  who wishes to
assert dissenters' rights (1) must deliver to the corporation before the vote is
taken  written  notice of his  intent to demand  payment  for his  shares if the
proposed action is effectuated, and (2) must not vote his shares in favor of the
proposed action.

         (b) A shareholder  who does not satisfy the  requirement  of subsection
(a) is not entitled to payment for his shares under this article.




<PAGE>



         79-4-13.22  DISSENTERS'   NOTICE.--(a)  If  proposed  corporate  action
creating  dissenters'  rights  under  Section  79-4-13.02  is  authorized  at  a
shareholders'  meeting,  the  corporation  shall  deliver a written  dissenters'
notice to all shareholders who satisfied the requirements of Section 79-4-13.21.

         (b) The  dissenters'  notice  must be sent no later  than ten (10) days
after the corporate action was taken, and must:

         (1) State  where  the  payment  demand  must be sent and where and when
certificates for certificated shares must be deposited;

         (2) Inform holders of uncertificated  shares to what extent transfer of
the shares will be restricted after the payment demand is received;

         (3) Supply a form for  demanding  payment that includes the date of the
first announcement to news media or to shareholders of the terms of the proposed
corporate  action and  requires  that the person  asserting  dissenters'  rights
certify  whether or not he acquired  beneficial  ownership of the shares  before
that date;

         (4) Set a date by  which  the  corporation  must  receive  the  payment
demand,  which date may not be fewer than  thirty  (30) nor more that sixty (60)
days after the date the subsection (a) notice is delivered; and

         (5) Be accompanied by a copy of this article.

         79-4-13.23  DUTY  TO  DEMAND   PAYMENT.--(a)   A  shareholder   sent  a
dissenters' notice described in Section 79-4-13.22 must demand payment,  certify
whether he acquired beneficial  ownership of the shares before the date required
to be set forth in the dissenter's  notice  pursuant to Section  79-13.22(b)(3),
and deposit his certificates in accordance with the terms of the notice.

         (b) The  shareholder  who demands payment and deposits his shares under
subsection (a) retains all other rights of a shareholder  until these rights are
canceled or modified by the taking of the proposed corporate action.

         (c) A  shareholder  who does not demand  payment  or deposit  his share
certificates where required.  each by the date set in the dissenters' notice, is
not entitled to payment for his shares under this article.

         79-4-13.24  SHARE  RESTRICTIONS.--(a)  The corporation may restrict the
transfer of  uncertified  shares  from the date the demand for their  payment is
received  until  the  proposed  corporate  action  is taken or the  restrictions
released under Section 79-4-13.26.




<PAGE>



         (b)  The  person  for  whom  dissenters'  rights  are  asserted  as  to
uncertificated  shares  retains all other  rights of a  shareholder  until these
rights are canceled or modified by the taking of the proposed corporate action.

         79-4-13.25  PAYMENT.--(a) Except as provided in Section 79-4-13.27,  as
soon as the  proposed  corporate  action is taken,  or upon receipt of a payment
demand,  the  corporation  shall pay each  dissenter  who complied  with Section
79-4-13.23  the amount  the  corporation  estimates  to be the fair value of his
shares, plus accrued interest.

         (b) The payment must be accompanied by:

         (1) The  corporation's  balance  sheet as of the end of a  fiscal  year
ending not more than sixteen (16) months  before the date of payment,  an income
statement for that year, a statement of changes in shareholders' equity for that
year, and the latest available interim financial statements, if any;
         (2) A statement of the corporation's  estimate of the fair value of the
         shares;  (3) An explanation of how the interest was  calculated;  (4) A
         statement of the  dissenters'  right to demand  payment  under  Section
         79-4-13.28; and (5) A copy of this article.

         79-4-13.26  FAILURE TO TAKE  ACTION.--(a) If the  corporation  does not
take the proposed action within sixty (60) days after the date set for demanding
payment and depositing  share  certificates,  the  corporation  shall return the
deposited   certificates  and  release  the  transfer  restrictions  imposed  on
uncertificated shares.

         (b) If after returning  deposited  certificates and releasing  transfer
restrictions,  the  corporation  takes the proposed  action,  it must send a new
dissenters'  notice  under  Section 79-  4-13.22  and repeat the payment  demand
procedure.

         79-4-13.27  AFTER-ACQUIRED  SHARES.--(a)  A  corporation  may  elect to
withhold payment  required by Section  79-4-13.25 from a dissenter unless he was
the beneficial  owner of the shares before the date set forth in the dissenters'
notice as the date of the first announcement to news media or to shareholders of
the terms of the proposed corporate action.

         (b) To the extent the  corporation  elects to  withhold  payment  under
subsection (a), after taking the proposed  corporate  action,  it shall estimate
the fair value of the shares,  plus accrued interest,  and shall pay this amount
to each  dissenter who agrees to accept it in full  satisfaction  of his demand.
The  corporation  shall send with its offer a statement  of its  estimate of the
fair value of the shares,  an explanation of how the interest was calculated and
a statement of the dissenter's right to demand payment under Section 79-4-13.28.

         79-4-13.28  PROCEDURE  IF  SHAREHOLDER  DISSATISFIED  WITH  PAYMENT  OR
OFFER.--(a)  A  dissenter  may  notify  the  corporation  in  writing of his own
estimate of the fair value of his shares and amount of interest  due, and demand
payment of his estimate (less any



<PAGE>



payment  under  Section  79-4-13.25),  or reject the  corporation's  offer under
Section  79-4-13.27  and  demand  payment  of the fair  value of his  shares and
interest due, if:

         (1)  The  dissenter   believes  that  the  amount  paid  under  Section
79-4-13.25 or offered  under  Section  79-4-13.27 is less than the fair value of
his shares or that the interest due is incorrectly calculated;

         (2) The  corporation  fails to make payment  under  Section  79-4-13.25
within sixty (60) days after the date set for demanding payment; or

         (3) The corporation,  having failed to take the proposed  action,  does
not return the  deposited  certificates  or release  the  transfer  restrictions
imposed on  uncertificated  shares within sixty (60) days after the date set for
demanding payment.

         (b) A dissenter  waives his right to demand  payment under this section
unless he notifies the corporation of his demand in writing under subsection (a)
within thirty (30) days after the  corporation  made or offered  payment for his
shares.

                                    Subarticle C. Judicial Appraisal of Shares

         79-4-13.30  COURT  ACTION.--(a)  If a demand for payment  under Section
79-4-13.28 remains unsettled, the corporation shall commence a proceeding within
sixty (60) days after  receiving  the payment  demand and  petition the court to
determine the fair value of the shares and accrued interest.  If the corporation
does not commence the  proceeding  within the 60-day  period,  it shall pay each
dissenter whose demand remains unsettled the amount demanded.

         (b) The corporation shall commence the proceeding in the chancery court
of the county where a corporation's principal office (or, if none in this state,
its registered office) is located.  If the corporation is a foreign  corporation
without a registered  office in this state,  it shall commence the proceeding in
the county in this state where the registered office of the domestic corporation
merged  with or whose  shares  were  acquired  by the  foreign  corporation  was
located.

         (c) The corporation shall make all dissenters (whether or not residents
of this state) whose demands remain unsettled parties to the proceeding as in an
action  against  their  shares and all parties must be served with a copy of the
petition.  Nonresidents  may be served by  registered  or  certified  mail or by
publication as provided by law.

         (d) The  jurisdiction of the court in which the proceeding is commenced
under subsection (b) is plenary and exclusive. The court may appoint one or more
persons as appraisers to receive evidence and recommend decision on the question
of fair value.  The appraisers have the powers described in the order appointing
them,  or in any  amendment  to it.  The  dissenters  are  entitled  to the same
discovery rights as parties in other civil proceedings.



<PAGE>


         (e)  Each  dissenter  made a party to the  proceeding  is  entitled  to
judgment (1) for the amount,  if any, by which the court finds the fair value of
his shares,  plus interest,  exceeds the amount paid by the corporation,  or (2)
for the fair value,  plus accrued  interest,  of his  after-acquired  shares for
which the corporation elected to withhold payment under Section 79-4-13.27.

         79-4-13.31 COURT COSTS AND COUNSEL FEES.--(a) The court in an appraisal
proceeding  commenced under Section  79-4-13.30 shall determine all costs of the
proceeding,  including the  reasonable  compensation  and expenses of appraisers
appointed  by  the  court.   The  court  shall  assess  the  costs  against  the
corporation,  except that the court may assess costs  against all or some of the
dissenters,  in amounts the court finds equitable, to the extent the court finds
the dissenters acted arbitrarily,  vexatiously or not in good faith in demanding
payment under Section 79-4-13.28.

         (b) The court may also  assess the fees and  expenses  of  counsel  and
experts for the respective parties, in amounts the court finds equitable:

         (1) Against the  corporation  and in favor of any or all  dissenters if
the  court  finds  the  corporation  did  not  substantially   comply  with  the
requirements of Sections 79-4-13.20 through 79-4-13.28; or

         (2) Against  either the  corporation  or a  dissenter,  in favor of any
other  party,  if the  court  finds  that the  party  against  whom the fees and
expenses are assessed acted  arbitrarily,  vexatiously or not in good faith with
respect to the rights provided by this article.

         (c) If the court finds that the  services of counsel for any  dissenter
were of substantial benefit to other dissenters similarly situated, and that the
fees for those  services  should not be assessed  against the  corporation,  the
court may award to these counsel  reasonable  fees to be paid out of the amounts
awarded the dissenters who were benefitted.






                                            ARTICLES OF INCORPORATION
                                                        OF
                                          AMERICAN PUBLIC HOLDINGS, INC.


         I, the undersigned  incorporator of a corporation under the Mississippi
Business Corporation Act, adopt the following Articles of Incorporation for such
corporation:
         FIRST:  The name of the corporation is American Public Holdings, Inc.

         SECOND:  The number of shares which the corporation is authorized to
issue is 75,000,000, divided into two classes. The designation of each class, 
the number of shares of each class and the par value, if any, of the shares of
each class, or a statement that the shares of any class are without par value,
is as follows:
Number of                                                       Par
 Shares                                Class               Value per Share

50,000,000                             Common              No par value.

25,000,000                             Preferred           $1.00

         The Board of Directors is authorized, subject to limitations prescribed
by law, to provide for the issuance of the shares of Preferred  Stock in series,
and by  filing  articles  of  amendment  pursuant  to the  laws of the  State of
Mississippi,  to establish from time to time the number of shares to be included
in each such series, and to fix the designation,  powers,  preferences and right
of the  shares  of each  such  series  and the  qualifications,  limitations  or
restrictions thereof.
         The  authority of the board with respect to each series shall  include,
but not be limited to, determination of the following:


                                              
                                                         1

<PAGE>



         (a)      The number of shares constituting that series and the
distinctive designation of that series;
         (b) The dividend rate on the shares of that series,  whether  dividends
shall be  cumulative,  and,  if so, from which date or dates,  and the  relative
rights of priority, if any, of payment of dividends on shares of that series;
         (c) Whether  that series shall have voting  rights,  in addition to the
voting rights provided by law, and, if so, the terms of such voting rights;
         (d) Whether that series shall have conversion  privileges,  and, if so,
the terms and conditions of such conversion,  including provision for adjustment
of the conversion rate in such events as the Board of Directors shall determine;
         (e) Whether or not the shares of that series shall be redeemable,  and,
if so, the terms and conditions of such  redemption,  including the date upon or
after which they shall be  redeemable,  and the amount per share payable in case
of redemption, which amount may vary under different conditions and at different
redemption dates;
         (f) Whether that series shall have a sinking fund for the redemption or
purchase  of shares of that  series,  and,  if so,  the terms and amount of such
sinking fund;
         (g) The rights of the shares of that  series in the event of  voluntary
or involuntary  liquidation,  dissolution or winding up of the corporation,  and
the relative rights of priority, if any, of payment of shares of that series;
         (h)      Any other relative rights, preferences and limitations of that
series.

                                           
                                                         2

<PAGE>



         Dividends on  outstanding  shares of  Preferred  Stock shall be paid or
declared  and set  apart  for  payment  before  any  dividends  shall be paid or
declared and set apart for payment on the common shares with respect to the same
dividend period.
         If upon  any  voluntary  or  involuntary  liquidation,  dissolution  or
winding up of the corporation,  the assets available for distribution to holders
of shares of  Preferred  Stock of all series shall be  insufficient  to pay such
holders  the full  preferential  amount to which  they are  entitled,  then such
assets shall be distributed  ratably among the shares of all series of Preferred
Stock in accordance with the respective  preferential  amounts (including unpaid
cumulative dividends, if any) payable with respect thereto.
         Shareholders  shall  not have the  right to  cumulate  their  votes for
directors nor shall the shareholders be entitled to multiply the number of votes
they are entitled to cast by the number of directors  for whom they are entitled
to vote and cast the product for a single  candidate or  distribute  the product
among two (2) or more candidates.

         THIRD:  The street  address  of the  corporation's  initial  registered
office is 2305 Lakeland Drive, Jackson, Mississippi, and the name of its initial
registered agent at that office is Ralph B.
Plummer.

         FOURTH:  The name and address of the incorporator is:

         NAME                               ADDRESS

         David L. Martin                    633 N. State Street
                                            Jackson, MS 39202

                                                  
                                                         3

<PAGE>



         FIFTH:  A  director  of  the  corporation  will  not be  liable  to the
corporation or to its shareholders for monetary damages for any action taken, or
any failure to take action, as a director,  except liability for: (i) the amount
of a financial benefit received by a director to which he is not entitled;  (ii)
an intentional infliction of harm on the corporation or the shareholders;  (iii)
a violation of Section 79-4-8.33 of the Mississippi Code of 1972, as amended; or
(iv) an  intentional  violation  of criminal  law. If the  Mississippi  Business
Corporation Act is amended to authorize  corporate action further eliminating or
limiting the personal  liability of directors,  then the liability of a director
of the  corporation  shall  be  eliminated  or  limited  to the  fullest  extent
permitted by the Mississippi Business Corporation Act, as so amended. Any repeal
or modification of this Article by the shareholders of the corporation shall not
adversely  affect  any right or  protection  of a  director  of the  corporation
existing at the time of such repeal or modification.

         SIXTH:  The board of directors of the  corporation  shall have power to
make any  indemnity,  including  advance  of  expenses,  to,  and to enter  into
contracts of indemnity  with,  any  director,  officer,  or employee,  except an
indemnity against his gross negligence or willful misconduct.  Any determination
as to any indemnity shall be made in accordance with applicable  sections of the
bylaws.

                                                    Dated December 21, 1995
 .




                                                 David L. Martin, Incorporator


                                                           
                                                         4



                                                      BYLAWS

                                                        OF

                                          AMERICAN PUBLIC HOLDINGS, INC.



                                           ARTICLE I.  PRINCIPAL OFFICE

         The principal  office of the  corporation  in the State of  Mississippi
shall be located in the City of Jackson,  County of Rankin.  The corporation may
have such other offices,  either within or without the State of Mississippi,  as
the board of directors may designate or as the business of the  corporation  may
require from time to time.


                                             ARTICLE II.  SHAREHOLDERS

         SECTION 1. Annual Meeting. The annual meeting of the shareholders shall
be held on the fourth  Thursday in the month of April,  in each year at the hour
of 11:00 o'clock,  A.M., or such other time and date as may be determined by the
directors, for the purpose of electing directors and for the transaction of such
other business as may properly come before the meeting. If the day fixed for the
annual  meeting  shall be a legal  holiday  in the  State of  Mississippi,  such
meeting shall be held on the next succeeding business day.

         If the  election of directors  shall not be held on the day  designated
herein  for  any  annual  meeting  of the  shareholders,  or at any  adjournment
thereof, the board of directors shall cause the election to be held at a special
meeting of the shareholders as soon thereafter as conveniently may be.

         SECTION  2.  Special  Meetings.  The  corporation  shall hold a special
meeting  of  shareholders  (1) on  call  of the  chairman  of the  board  or the
president; or (2) unless the articles of incorporation provide otherwise, if the
holders of at least ten  percent  (10%) of all the votes  entitled to be cast on
any issue proposed to be considered at the proposed  special  meeting sign, date
and deliver to the  corporation's  secretary one or more written demands for the
meeting  describing  the purpose or purposes for which it is to be held.  If not
otherwise   fixed  under   applicable  law,  the  record  date  for  determining
shareholders  entitled to demand a special  meeting  shall be the date the first
shareholder signs the demand.

         SECTION 3. Place of Meeting.  The board of directors  may designate any
place, either within or without the State of Mississippi, for any annual meeting
or for any special meeting of  shareholders.  A valid waiver of notice signed by
all  shareholders  entitled to notice may designate any place,  either within or
without the State of Mississippi, as the place for any annual meeting


<PAGE>



or for any  special  meeting of  shareholders.  Unless the notice of the meeting
states  otherwise,  shareholders'  meetings  shall be held at the  corporation's
principal office.

         SECTION 4. Notice of Meeting. The corporation shall notify shareholders
of the date, time and place of each annual and special  shareholders' meeting no
fewer  than ten (10) nor more than  sixty (60) days  before  the  meeting  date.
Unless applicable law or the articles of incorporation  require  otherwise,  the
corporation  shall give  notice  only to  shareholders  entitled  to vote at the
meeting.

         Unless  applicable  law  or  the  articles  of  incorporation   require
otherwise,  notice of an annual  meeting need not include a  description  of the
purpose or purposes for which the meeting is called. Notice of a special meeting
must  include a  description  of the purpose or  purposes  for which the meeting
shall be called.  Only business within the purpose or purposes  described in the
meeting notice may be conducted at a special shareholders' meeting.

         Unless  these  bylaws  require  otherwise,  if  an  annual  or  special
shareholders'  meeting is adjourned to a different date,  time or place,  notice
need not be given of the new date,  time or place if the new date, time or place
is announced  at the meeting  before  adjournment.  If a new record date for the
adjourned  meeting  is or must be fixed  under  applicable  law or  Article  II,
Section 5 of these  bylaws,  however,  notice of the  adjourned  meeting must be
given under this  section to persons who are  shareholders  as of the new record
date.

         SECTION 5.  Closing of  Transfer  Books or Fixing of Record  Date.  The
board of  directors of the  corporation  may fix the record date for one or more
voting  groups  in order to  determine  shareholders  entitled  to  notice  of a
shareholders' meeting, to demand a special meeting, to vote or to take any other
action.  A record date may not be more than seventy (70) days before the meeting
or action requiring a determination  of shareholders.  If not otherwise fixed by
law, the record date for determining  shareholders  entitled to notice of and to
vote at an annual or special  shareholders'  meeting shall be the day before the
first notice is delivered to  shareholders.  If the board of directors  does not
fix the record date for  determining  shareholders  entitled  to a  distribution
(other than one  involving a purchase,  redemption or other  acquisition  of the
corporation's  shares),  it shall be the date the board of directors  authorizes
the  distribution.  A determination of shareholders  entitled to notice of or to
vote at a  shareholders'  meeting shall be effective for any  adjournment of the
meeting unless the board of directors fixes a new record date,  which it must do
if the meeting is  adjourned  to a date more than one hundred  twenty (120) days
after the date fixed for the original meeting.

         SECTION 6. Voting Lists. After fixing a record date for a meeting,  the
corporation  shall  prepare  an  alphabetical  list  of the  names  of  all  its
shareholders  who are entitled to notice of a  shareholders'  meeting.  The list
must be  arranged by voting  group (and  within  each  voting  group by class or
series of shares)  and show the  address  of and  number of shares  held by each
shareholder.



                                                         2

<PAGE>



         The  shareholders'  list  must  be  available  for  inspection  by  any
shareholder beginning two (2) business days after notice of the meeting is given
for which the list was  prepared  and  continuing  through the  meeting,  at the
corporation's principal office or at a place identified in the meeting notice in
the city where the meeting  will be held. A  shareholder,  his agent or attorney
shall be entitled on written demand to inspect and,  subject to the requirements
of applicable  law, to copy the list during  regular  business  hours and at his
expense, during the period it shall be available for inspection. The corporation
shall make the shareholders' list available at the meeting, and any shareholder,
his agent or  attorney  shall be entitled to inspect the list at any time during
the meeting or any adjournment.

         SECTION 7. Quorum.  Shares  entitled to vote as a separate voting group
may take action on a matter at a meeting only if a quorum of those shares exists
with respect to that matter.  Unless the articles of incorporation or applicable
law impose other  quorum  requirements,  a majority of the votes  entitled to be
cast on the matter by a voting group,  represented in person or by proxy,  shall
constitute a quorum of that voting group for action on that matter. If less than
a majority of the outstanding shares are represented at a meeting, a majority of
the shares so  represented  may adjourn the  meeting  from time to time  without
further  notice  except as may be  required  by Article  II,  Section 4 of these
bylaws or by applicable  law. At such adjourned  meeting at which a quorum shall
be present or represented,  any business may be transacted which might have been
transacted at the meeting as originally noticed. Once a share is represented for
any purpose at a meeting, it shall be deemed present for quorum purposes for the
remainder of the meeting and for any  adjournment  of that meeting  unless a new
record date is or must be set for that adjourned meeting.

         SECTION  8.  Proxies.  A  shareholder  may  appoint  a proxy to vote or
otherwise act for him by signing an appointment  form,  either  personally or by
his attorney-in-fact. An appointment of a proxy shall be effective when received
by the secretary or other officer or agent  authorized to tabulate  votes of the
corporation.  An  appointment  shall be valid for eleven  (11)  months  unless a
longer period is expressly provided in the appointment form. An appointment of a
proxy  shall  be  revocable  by the  shareholder  unless  the  appointment  form
conspicuously states that it is irrevocable and the appointment shall be coupled
with an interest.  Appointments coupled with an interest include the appointment
of (1) a pledgee;  (2) a person who  purchased or agreed to purchase the shares;
(3) a creditor of the  corporation  who extended it credit under terms requiring
the appointment;  (4) an employee of the corporation  whose employment  contract
requires the  appointment;  or (5) a party to a voting  agreement  created under
applicable law.

         The death or incapacity of the shareholder  appointing a proxy does not
affect the right of the  corporation  to accept  the  proxy's  authority  unless
notice of the death or  incapacity  shall be received by the  secretary or other
officer or agent  authorized  to tabulate  votes before the proxy  exercises his
authority under the appointment.  An appointment made irrevocable  because it is
coupled with an interest  shall be revoked  when the  interest  with which it is
coupled  is  extinguished.  A  transferee  for  value of  shares  subject  to an
irrevocable  appointment  may revoke the  appointment  if he did not know of its
existence when he acquired the shares and the existence


                                                         3

<PAGE>



of the irrevocable  appointment was not noted  conspicuously  on the certificate
representing  the shares or on the  information  statement  for  shares  without
certificates.

         Subject to applicable law and to any express  limitation on the proxy's
authority  appearing on the face of the appointment  form, the corporation shall
be  entitled  to  accept  the  proxy's  vote  or  other  action  as  that of the
shareholder making the appointment.

         SECTION 9.  Voting of Shares.  Except as  provided  below or unless the
articles of incorporation  provide  otherwise,  and subject to the provisions of
Section 12 of this  Article II, each  outstanding  share,  regardless  of class,
shall be  entitled to one (1) vote on each  matter  voted on at a  shareholders'
meeting.  If a quorum  exists,  action on a matter  (other than the  election of
directors)  by a voting  group  shall be  approved  if the votes cast within the
voting  group  favoring  the action  exceed the votes cast  opposing the action,
unless the articles of  incorporation or applicable law require a greater number
of   affirmative   votes.   Unless   otherwise   provided  in  the  articles  of
incorporation,  directors  shall be elected by a plurality  of the votes cast by
the shares  entitled  to vote in the  election at a meeting at which a quorum is
present.

         SECTION 10. Voting of Shares by Certain Holders. Shares standing in the
name of another corporation may be voted by such officer,  agent or proxy as the
bylaws of such corporation may prescribe,  or, in the absence of such provision,
as the board of directors of such corporation may determine.

         Absent special  circumstances,  shares of this corporation shall not be
entitled  to vote  if they  are  owned,  directly  or  indirectly,  by a  second
corporation,  domestic  or  foreign,  and this  corporation  owns,  directly  or
indirectly,  a majority of the shares of the second corporation entitled to vote
for the  directors of the second  corporation.  This does not limit the power of
this corporation to vote any shares,  including its own shares,  held by it in a
fiduciary capacity.

         Shares held by an administrator,  executor, guardian or conservator may
be voted by him, either in person or by proxy, without a transfer of such shares
into his name.  Shares  standing  in the name of a trustee  may be voted by him,
either in person or by proxy,  but no trustee  shall be  entitled to vote shares
held by him without a transfer of such shares into his name.  Shares standing in
the name of a receiver  may be voted by such  receiver,  and  shares  held by or
under the  control  of a  receiver  may be voted by such  receiver  without  the
transfer  thereof  into  his  name  if  authority  so to do be  contained  in an
appropriate order of the court by which such receiver was appointed.

         A  shareholder  whose shares are pledged shall be entitled to vote such
shares until the shares have been transferred into the name of the pledgee,  and
thereafter the pledgee shall be entitled to vote the shares so transferred.

         SECTION 11.    Informal Action by Shareholders.  Action required or 
permitted by applicable law to be taken at a shareholders' meeting may be taken
without a meeting if the action is taken by all the shareholders entitled to 
vote on the action.  The action must be evidenced by


                                                         4

<PAGE>



one or more written  consents  describing  the action  taken,  signed by all the
shareholders  entitled to vote on the action,  and delivered to the  corporation
for  inclusion  in the  minutes or filing  with the  corporate  records.  If not
otherwise  determined  under  applicable  law,  the record date for  determining
shareholders  entitled  to take action  without a meeting  shall be the date the
first  shareholder  signs such consent.  A consent signed under this section has
the effect of a meeting vote and may be described as such in any document.

         If applicable  law requires that notice of proposed  action be given to
nonvoting shareholders and the action is to be taken by unanimous consent of the
voting  shareholders,  the  corporation  must  give its  nonvoting  shareholders
written  notice of the proposed  action at least ten (10) days before the action
is taken.  The notice must contain or be  accompanied by the same material that,
under  applicable  law,  would  have  been  required  to be  sent  to  nonvoting
shareholders in a notice of meeting at which the proposed action would have been
submitted to the shareholders for action.

         SECTION 12. Cumulative Voting. Shareholders shall not have the right to
cumulate their votes for directors,  and the shareholders  shall not be entitled
to  multiply  the  number of votes  they are  entitled  to cast by the number of
directors  for whom they are  entitled to vote and cast the product for a single
candidate or distribute the product among two (2) or more candidates.

         SECTION 13. Shares Held by Nominees.  The  corporation  may establish a
procedure by which the  beneficial  owner of shares that are  registered  in the
name of a nominee shall be recognized by the corporation as the shareholder. The
extent of this recognition may be determined in the procedure. The procedure may
set forth:  (1) the types of  nominees  to which it  applies;  (2) the rights or
privileges that the corporation recognizes in a beneficial owner; (3) the manner
in which the  procedure  shall be selected by the nominee;  (4) the  information
that must be provided when the  procedure is selected;  (5) the period for which
selection of the  procedure  shall be  effective;  and (6) other  aspects of the
rights and duties created.

         SECTION 14. Corporation's  Acceptance of Votes. If the name signed on a
vote,  consent,  waiver  or  proxy  appointment  corresponds  to the name of the
shareholder,  the  corporation,  if acting in good  faith,  shall be entitled to
accept the vote, consent,  waiver or proxy appointment and give it effect as the
act of the shareholder.

         If the name signed on a vote, consent, waiver or proxy appointment does
not correspond to the name of its  shareholder,  the  corporation,  if acting in
good faith, shall nevertheless be entitled to accept the vote,  consent,  waiver
or proxy  appointment  and give it effect as the act of the  shareholder if: (1)
the  shareholder  is an entity  and the name  signed  purports  to be that of an
officer or agent of the entity;  (2) the name  signed  purports to be that of an
administrator,  executor,  guardian or conservator  representing the shareholder
and, if the corporation requests, evidence of fiduciary status acceptable to the
corporation  has been  presented  with respect to the vote,  consent,  waiver or
proxy  appointment;  (3) the name  signed  purports  to be that of a receiver or
trustee in  bankruptcy  of the  shareholder  and, if the  corporation  requests,
evidence of this status  acceptable to the  corporation  has been presented with
respect to the vote, consent,  waiver or proxy appointment;  (4) the name signed
purports to be that of a pledgee, beneficial owner or


                                                         5

<PAGE>



attorney-in-fact of the shareholder and, if the corporation  requests,  evidence
acceptable  to the  corporation  of the  signatory's  authority  to sign for the
shareholder  has been  presented  with respect to the vote,  consent,  waiver or
proxy appointment; (5) two (2) or more persons are the shareholders as cotenants
or fiduciaries  and the name signed  purports to be the name of at least one (1)
of the  co-owners and the person  signing  appears to be acting on behalf of all
the co-owners.

         The corporation shall be entitled to reject a vote, consent,  waiver or
proxy  appointment  if the  secretary or other  officer or agent  authorized  to
tabulate votes,  acting in good faith,  has reasonable basis for doubt about the
validity of the signature on it or about the  signatory's  authority to sign for
the shareholder.


                                         ARTICLE III.  BOARD OF DIRECTORS

         SECTION 1. General Powers.  All corporate  powers shall be exercised by
or under the  authority  of, and the  business  and  affairs of the  corporation
managed  under  the  direction  of,  its  board  of  directors,  subject  to any
limitation set forth in the articles of incorporation.

         SECTION 2. Number, Election,  Tenure and Qualifications.  The number of
directors  of the  corporation  shall be no less than three (3) and no more than
twenty-one (21). Directors are elected at the first annual shareholders' meeting
and at each annual meeting thereafter. The terms of the initial directors of the
corporation expire at the first  shareholders'  meeting at which directors shall
be  elected.  The  terms  of all  other  directors  expire  at the  next  annual
shareholders'  meeting  following  their  election.  A decrease in the number of
directors does not shorten an incumbent  director's term. The term of a director
elected  to fill a vacancy  expires at the next  shareholders'  meeting at which
directors  shall be elected.  Despite the  expiration  of a director's  term, he
continues to serve until his  successor  shall be elected and qualifies or until
there shall be a decrease in the number of  directors.  A director need not be a
resident of this state or a shareholder of the corporation.

         SECTION  3.   Resignation   of  Directors;   Removal  of  Directors  by
Shareholders. (a) A director may resign at any time by delivering written notice
to the board of directors, to its chairman or to the corporation.  A resignation
shall be effective  when the notice is delivered  unless the notice  specifies a
later effective date.

         (b) The  shareholders  may remove one or more directors with or without
cause unless the articles of incorporation provide that directors may be removed
only for cause. If a director is elected by a voting group of shareholders, only
the shareholders of that voting group may participate in the vote to remove him.
A director may be removed only if the number of votes cast to remove him exceeds
the  number of votes cast not to remove  him.  A director  may be removed by the
shareholders  only at a meeting  called for the purpose of removing  him and the
meeting notice must state that the purpose,  or one (1) of the purposes,  of the
meeting shall be removal of the director.


                                                         6

<PAGE>



         SECTION 4. Regular  Meetings.  Unless the articles of  incorporation or
these  bylaws  provide  otherwise,  a regular  meeting of the board of directors
shall be held without other notice than this bylaw immediately after, and at the
same place as, the annual meeting of shareholders.

         SECTION 5. Special Meetings. Special meetings of the board of directors
may be called by or at the request of the chairman of the board or the president
or the holders of ten percent (10%) of the outstanding  shares of stock.  Unless
the articles of  incorporation  or these bylaws  provide for a longer or shorter
period,  special meetings of the board of directors must be preceded by at least
two (2) days' notice of the date, time and place of the meeting. If no place for
the meeting has been designated in the notice,  the meeting shall be held at the
principal office of the corporation. The notice need not describe the purpose of
the special  meeting unless required by the articles of  incorporation  or these
bylaws.

         SECTION 6.    Place of Meetings.  The board of directors may hold
regular or special meetings in or out of this state.

         SECTION 7. Quorum. Unless the articles of incorporation or these bylaws
require a greater  number,  a quorum of the  board of  directors  consists  of a
majority of the number of  directors  in office  immediately  before the meeting
begins.  If less than such number  necessary  for a quorum shall be present at a
meeting,  a majority of the directors  present may adjourn the meeting from time
to time without further notice.

         SECTION  8.  Manner of Acting.  If a quorum is  present  when a vote is
taken, the affirmative vote of a majority of directors present is the act of the
board of directors  unless the articles of  incorporation  or bylaws require the
vote of a greater number of directors.

         SECTION  9.  Action   Without  A  Meeting.   Unless  the   articles  of
incorporation  or bylaws provide  otherwise,  action required or permitted to be
taken at a board of  directors'  meeting  may be taken  without a meeting if the
action is taken by all members of the board. The action must be evidenced by one
or more written consents  describing the action taken,  signed by each director,
and included in the minutes or filed with the corporate  records  reflecting the
action taken.  Action taken under this section shall be effective  when the last
director signs the consent,  unless the consent specifies a different  effective
date.  Such a consent has the effect of a meeting  vote and may be  described as
such in any document.

         SECTION 10.  Vacancies.  Unless the articles of  incorporation  provide
otherwise,  if a vacancy  occurs on the board of directors,  including a vacancy
resulting from an increase in the number of directors,  (i) the shareholders may
fill the vacancy,  (ii) the board of directors may fill the vacancy, or (iii) if
the directors  remaining in office  constitute fewer than a quorum of the board,
they may fill the  vacancy  by the  affirmative  vote of a  majority  of all the
directors  remaining  in  office.  If the  vacant  office was held by a director
elected by a voting  group of  shareholders,  only the holders of shares of that
voting  group  shall be  entitled  to fill the  vacancy  if it is  filled by the
shareholders. A vacancy that will occur at a specific later date (by reason of


                                                         7

<PAGE>



a resignation  effective at a later date or otherwise)  may be filled before the
vacancy  occurs,  but the new  director  may not take  office  until the vacancy
occurs.

         SECTION 11. Compensation. Unless the articles of incorporation or these
bylaws provide  otherwise,  the board of directors may fix the  compensation  of
directors.  By resolution  of the board of directors,  each director may be paid
his  expenses,  if any, of attendance at each meeting of the board of directors,
and may be paid a stated  salary as a director or a fixed sum for  attendance at
each meeting of the board of directors or both. No such payment  shall  preclude
any director from serving the  corporation  in any other  capacity and receiving
compensation therefor.

         SECTION 12.  Executive  and Other  Committees.  Unless the  articles of
incorporation or bylaws provide otherwise,  the board of directors may create an
executive  committee and one or more other committees and appoint members of the
board of directors to serve on them.  Each  committee  must have two (2) or more
members, who serve at the pleasure of the board of directors.  The creation of a
committee  and  appointment  of members to it must be approved by the greater of
(1) a majority  of all the  directors  in office when the action is taken or (2)
the number of directors  required by the articles of  incorporation or bylaws to
take  action.  To the  extent  specified  by the  board of  directors  or in the
articles of incorporation  or bylaws,  each committee may exercise the authority
of  the  board  of   directors.   A  committee  may  not,   however,   authorize
distributions;  approve or propose to shareholders action required by applicable
law to be approved by shareholders;  fill vacancies on the board of directors or
on any of its committees; amend articles of incorporation pursuant to applicable
law  authorizing  amendment by the board of directors;  adopt,  amend, or repeal
bylaws;  approve a plan of merger not requiring shareholder approval;  authorize
or approve the reacquisition of shares,  except according to a formula or method
prescribed  by the board of  directors;  or authorize or approve the issuance or
sale or contract for sale of shares,  or determine the  designation and relative
rights,  preferences and limitations of a class or series of shares, except that
the board of directors may authorize a committee (or a senior executive  officer
of the corporation) to do so within limits specifically  prescribed by the board
of directors.  Provisions of these bylaws  governing  meetings,  action  without
meetings, notice and waiver of notice, and quorum and voting requirements of the
board of directors, apply to committees and their members as well.

         SECTION 13.  Participation  by  Telephonic  or Other Means.  Unless the
articles  of  incorporation  or these  bylaws  provide  otherwise,  the board of
directors may permit any or all directors to participate in a regular or special
meeting  by,  or  conduct  the  meeting   through  the  use  of,  any  means  of
communication by which all directors  participating may simultaneously hear each
other during the meeting.  A director  participating  in a meeting by this means
shall be deemed to be present in person at the meeting.

                                               ARTICLE IV.  OFFICERS

         SECTION 1.    Number.  The officers of the corporation shall be a
chairman of the board, a president, a secretary and a treasurer, each of whom
shall be elected by the board of directors.


                                                         8

<PAGE>



Such other officers,  assistant  officers and agents as may be deemed  necessary
may be elected or appointed by the board of  directors.  Any two or more offices
may be held by the same person.

         SECTION  2.  Election  and  Term  of  Officers.  The  officers  of  the
corporation to be elected by the board of directors shall be elected annually by
the  board of  directors  at the  regular  meeting  of the  board  of  directors
immediately following the annual meeting of the shareholders. If the election of
officers shall not be held at such meeting,  such election shall be held as soon
thereafter as  conveniently  may be. Each officer shall  continue to serve until
his  successor  is elected  and  qualifies  or until his death or until he shall
resign or shall have been removed in the manner hereinafter provided.

         SECTION 3.  Resignation  or  Removal of  Officers  and  Agents.  (a) An
officer  or agent may  resign at any time by  delivering  written  notice to the
board of directors,  to its chairman or to the corporation.  A resignation shall
be effective  when the notice is delivered  unless the notice  specifies a later
effective date.

         (b) Any  officer  or agent may be  removed  by the  board of  directors
whenever in its judgment,  the best interests of the corporation  will be served
thereby,  but such removal shall be without prejudice to the contract rights, if
any, of the person so removed.  Election or  appointment  of an officer or agent
shall not of itself create contract rights.

         SECTION 4.    Vacancies.  A vacancy in any office because of death,
resignation, removal, disqualification or otherwise, may be filled by the board 
of directors for the unexpired portion of the term.

         SECTION 5.  Chairman of the Board.  The chairman of the board must be a
member of the board of directors  at the time of election to such  office.  When
present he shall preside at all meetings of the shareholders and of the board of
directors.  He may sign,  with the  president  and secretary or any other proper
officer of the corporation  thereunto authorized by the board of directors,  any
deeds,  mortgages,  bonds,  contracts  or other  instruments  which the board of
directors has  authorized to be executed,  except in cases where the signing and
execution  thereof shall be expressly  delegated by the board of directors or by
these  bylaws to some  other  officer or agent of the  corporation,  or shall be
required by law to be otherwise signed or executed; and in general shall perform
all duties incident to the office of chairman of the board and such other duties
as may be prescribed by the board of directors from time to time.

         SECTION 6. President.  The president  shall be the principal  executive
officer  of the  corporation  and,  subject  to the  control  of  the  board  of
directors,  shall have  general  supervision  and  control of the  business  and
affairs  of the  corporation.  In the  absence of the  chairman  of the board of
directors,  he shall, when present,  preside at all meetings of the shareholders
and of the board of  directors.  He may sign,  with the  secretary  or any other
proper  officer  of  the  corporation  thereunto  authorized  by  the  board  of
directors,  certificates  for shares of the corporation,  any deeds,  mortgages,
bonds,  contracts,  or  other  instruments  which  the  board of  directors  has
authorized  to be  executed,  except in cases where the  signing  and  execution
thereof shall be


                                                         9

<PAGE>



expressly  delegated  by the board of directors or by these bylaws to some other
officer or agent of the corporation, or shall be required by law to be otherwise
signed or  executed;  and in general  shall  perform all duties  incident to the
office of president  and such other duties as may be  prescribed by the board of
directors from time to time.

         SECTION 7. Vice  President.  In the absence of the  president or in the
event of his  death,  inability  or  refusal to act,  the vice  president  shall
perform  the duties of the  president,  and when so  acting,  shall have all the
powers of and be subject to all the  restrictions  upon the president.  The vice
president  shall  perform such other duties as from time to time may be assigned
to him by the president or by the board of directors.

         SECTION 8.  Secretary.  The  secretary  shall (a)  prepare and keep the
minutes  of the  directors'  and  shareholders'  meetings  in one or more  books
provided for that purpose; (b) see that all notices are duly given in accordance
with the  provisions  of these bylaws or as required by law; (c) be custodian of
the corporate  records and of the seal of the  corporation and see that the seal
of the  corporation is affixed to all documents the execution of which on behalf
of the corporation under its seal is duly authorized;  (d) authenticate  records
of the  corporation;  (e) keep a  register  of the post  office  address of each
shareholder which shall be furnished to the secretary by such  shareholder;  (f)
sign  with the  president,  certificates  for  shares  of the  corporation,  the
issuance  of which shall have been  authorized  by  resolutions  of the board of
directors;  (g)  have  general  charge  of  the  stock  transfer  books  of  the
corporation;  (h) in  general  perform  all  duties  incident  to the  office of
secretary  and such other  duties as from time to time may be assigned to him by
the president or by the board of directors.

         SECTION 9. Treasurer.  The treasurer shall: (a) have charge and custody
of and be  responsible  for all funds and  securities  of the  corporation;  (b)
receive and give receipts for monies due and payable to the corporation from any
source whatsoever, and deposit all such monies in the name of the corporation in
such  banks,  trust  companies  or other  depositories  as shall be  selected in
accordance  with  these  bylaws;  and (c) in general  perform  all of the duties
incident to the office of  treasurer  and such other duties as from time to time
may be  assigned  to him by the  president  or by the  board  of  directors.  If
required  by the board of  directors,  the  treasurer  shall give a bond for the
faithful discharge of his duties in such sum and with such surety or sureties as
the board of directors shall determine.

         SECTION 10.    Compensation.  The board of directors may fix the 
compensation of the officers.  No such payment shall preclude any officer from 
serving the corporation in any other capacity and receiving compensation
therefor.


                               ARTICLE V.  CONTRACTS, LOANS, CHECKS AND DEPOSITS

         SECTION 1.    Contracts.  The board of directors may authorize any
officer or officers, agent or agents, to enter into any contract or execute and
deliver any instrument in the name of

                                                        10

<PAGE>



and on behalf of the corporation, and such authority may be general or confined
 to specific instances.

         SECTION 2.    Loans.  No loans shall be contracted on behalf of the
corporation and no evidences of indebtedness shall be issued in its name unless
authorized by a resolution of the board of directors.  Such authority may be
general or confined to specific instances.

         SECTION 3. Checks,  Drafts, Etc. All checks, drafts or other orders for
the payment of money,  notes or other  evidences of  indebtedness  issued in the
name of the corporation,  shall be signed by such officer or officers,  agent or
agents  of the  corporation  and in such  manner  as shall  from time to time be
determined by resolution of the board of directors.

         SECTION  4.  Deposits.  All  funds  of the  corporation  not  otherwise
employed shall be deposited  from time to time to the credit of the  corporation
in such banks,  companies or other  depositories  as the board of directors  may
select.


                         ARTICLE VI.  CERTIFICATES FOR SHARES AND THEIR TRANSFER

         SECTION 1.  Certificates  for Shares.  Shares shall be  represented  by
certificates.  Certificates  representing  shares of the corporation shall be in
such form as shall be determined by the board of directors.  At a minimum,  each
share  certificate  must state on its face (1) the name of the  corporation  and
that the corporation is organized under the law of the State of Mississippi; (2)
the name of the  person to whom  issued;  and (3) the number and class of shares
and the designation of the series,  if any, the certificate  represents.  If the
corporation  is  authorized  to issue  different  classes of shares or different
series  within a class,  the  designations,  relative  rights,  preferences  and
limitations  applicable to each class and the variations in rights,  preferences
and  limitations  determined  for each series (and the authority of the board of
directors to determine  variations  for future series) must be summarized on the
front  or  back  of  each  certificate  or  the  corporation  must  furnish  the
shareholder this information on request in writing and without charge.

         Each share certificate must be signed (either manually or in facsimile)
by the  president  or a vice  president  and by the  secretary  or an  assistant
secretary or by such other officers  designated in the bylaws or by the board of
directors so to do, and may be sealed with the corporate seal. If the person who
signed  (either  manually or in facsimile) a share  certificate  no longer holds
office when the certificate is issued, the certificate is nevertheless valid.

         All  certificates  for  shares  shall  be  consecutively   numbered  or
otherwise  identified.  The name and  address  of the  person to whom the shares
represented  thereby  are  issued,  with the number of shares and date of issue,
shall  be  entered  on  the  stock  transfer  books  of  the  corporation.   All
certificates  surrendered to the  corporation for transfer shall be canceled and
no new  certificate  shall be issued  until the  former  certificate  for a like
number of shares shall have been  surrendered  and canceled,  except that in the
case of a lost, destroyed, or mutilated certificate


                                                        11

<PAGE>



a new  one  may  be  issued  therefor  upon  such  terms  and  indemnity  to the
corporation as the board of directors may prescribe.

         SECTION 2.  Transfer of Shares.  Transfer of shares of the  corporation
shall be made only on the stock transfer books of the  corporation by the holder
of record  thereof  or by his legal  representative,  who shall  furnish  proper
evidence of authority to transfer,  or by his attorney  thereunto  authorized by
power of attorney duly executed and filed with the secretary of the corporation,
and on surrender for cancellation of the certificate for such shares.

                                           ARTICLE VII.  INDEMNIFICATION

         SECTION  1.  Mandatory  Indemnification.  Subject  to Section 3 of this
Article VII, the corporation shall indemnify any person who was or is a party or
is threatened to be made party to any threatened,  pending or completed  action,
suit or proceeding,  whether civil,  criminal,  administrative  or investigative
(other  than an action by or in the right of the  corporation)  by reason of the
fact that he is or was a director,  officer, or employee of the corporation,  or
is or was serving at the request of the corporation as a director,  officer,  or
employee  of another  corporation  partnership,  joint  venture,  trust or other
enterprise,  against expenses (including attorneys' fees), judgments,  fines and
amounts paid in settlement actually and reasonably incurred by him in connection
with such action,  suit or  proceeding if he acted in good faith and in a manner
he  reasonably  believed  to be in or not  opposed to the best  interest  of the
corporation,  and,  with respect to any criminal  action or  proceeding,  had no
reasonable  cause to believe his conduct was unlawful.  The  termination  of any
action, suit or proceeding by judgment, order, settlement, conviction, or upon a
plea of nolo  contendere  or its  equivalent,  shall not,  of  itself,  create a
presumption  that the person did not act in good faith and in a manner  which he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation,  and,  with  respect  to any  criminal  action or  proceeding,  had
reasonable cause to believe that his conduct was unlawful.  This indemnification
provision  shall not  extend to those  suits  instituted  by any such  director,
officer, or employee unless and to the extent such indemnification is authorized
by the Board of Directors.

         SECTION 2.  Derivative  Actions.  Subject to Section 3 of this  Article
VII,  the  corporation  shall  indemnify  any person who was or is a party or is
threatened to be made a party to any threatened,  pending or completed action or
suit by or in the right of the corporation to procure a judgment in its favor by
reason of the fact that he is or was a  director,  officer,  or  employee of the
corporation,  or is or was  serving  at the  request  of  the  corporation  as a
Director,  officer,  or  employee  of another  corporation,  partnership,  joint
venture,  trust or other enterprise against expenses (including attorneys' fees)
actually  and  reasonably  incurred  by him in  connection  with the  defense or
settlement  of such  action or suit if he acted in good faith and in a manner he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation;  except  that no  indemnification  shall be made in  respect of any
claim,  issue or matter as to which such person  shall have been  adjudged to be
liable  for  negligence  or  misconduct  in the  performance  of his duty to the
Corporation unless and only to the extent that the court in which such action or
suit was brought shall determine upon application that, despite the adjudication
of liability but in view of


                                                        12

<PAGE>



all the circumstances of the case, such person is fairly and reasonably entitled
to indemnity for such expenses which such court shall deem proper.

         SECTION 3.  Procedure for  Determining  Right to  Indemnification.  Any
indemnification under this Article VII (unless ordered by a court) shall be made
by the corporation  only as authorized in the specific case upon a determination
that  indemnification  of the  director,  officer,  or employee is proper in the
circumstances because he has met the applicable standard of conduct set forth in
Section  1 or  Section  2 of  this  Article  VII,  as  the  case  may  be.  Such
determination  shall be made (i) by the Board of Directors by a majority vote of
a quorum of the entire  Board of  Directors,  which  majority  and  quorum  must
consist of  directors  who were not parties to or otherwise  interested  in such
action,  suit or  proceeding,  or (ii) if such a quorum  is not  obtainable,  by
independent  legal counsel in a written  opinion,  or (iii) by the  stockholder.
Directors "parties to or otherwise  interested in" an action, suit or proceeding
shall  include,  for  purposes  of the  preceding  sentence,  (i)  any  director
instituting such action, suit or proceeding, whether in his capacity as director
or stockholder (an "Instituting Director") and (ii) any other director nominated
(x) by an Instituting Director (and not by the Board of Directors),  (y) as part
of the same slate of nominees as an  Instituting  Director (if not  nominated by
the  Board  of  Directors),  or (z) by the same  stockholder  or any of the same
stockholders who nominated an Instituting Director. To the extent, however, that
a director,  officer,  or employee of the corporation has been successful on the
merits or  otherwise  in defense of any  action,  suit or  proceeding  described
above,  or in  defense  of any  claim,  issue  or  matter  therein,  he shall be
indemnified against expenses (including attorneys' fees) actually and reasonably
incurred by him in connection therewith,  without the necessity of authorization
in the specific case. Notwithstanding any of the provisions of this Article VII,
in no  event  shall  any  person  be  indemnified  against  expenses  (including
attorneys'  fees),  judgments,  fines and amounts due or paid in connection with
any action,  suit or proceeding  instituted by any such  director,  officer,  or
employee  unless and to the extent such  indemnification  is  authorized  by the
Board of Directors,  or against expenses,  penalties, or other payments incurred
in an  administrative  proceeding or action  instituted by an  appropriate  bank
regulatory  agency which proceeding or action results in a final order assessing
civil money  penalties  or  requiring  affirmative  action by an  individual  or
individuals in the form of payments to the corporation.

         SECTION 4. Standard of Conduct.  For purposes of a determination  under
Section 3 of this  Article  VII, a person  shall be deemed to have acted in good
faith and in a manner he reasonably believed to be in or not opposed to the best
interests  of the  corporation,  or  with  respect  to any  criminal  action  or
proceeding, to have had no reasonable cause to believe his conduct was unlawful,
if his action is based on the records or books of account of the  corporation or
another  enterprise,  or on  information  supplied to him by the officers of the
corporation  or  another  enterprise  in the course of their  duties,  or on the
advice  of  legal  counsel  for the  corporation  or  another  enterprise  or on
information  or records  given or  reports  made to the  corporation  or another
enterprise by an independent  certified public  accountant or by an appraiser or
other  expert  selected  with  reasonable  care by the  Corporation  or  another
enterprise.  The term "another  enterprise" as used in this Section 4 shall mean
any  other  corporation  or any  partnership,  joint  venture,  trust  or  other
enterprise of which such person is or was serving at the request of the


                                                        13

<PAGE>



corporation as a director,  officer, or employee. The provisions of this Section
4 shall not be deemed to be exclusive  or to limit in any way the  circumstances
in which a person may be deemed to have met the  applicable  standard of conduct
set forth in Sections 1 or 2 of this Article VII, as the case may be.

         SECTION  5.  Determination  by  Court.   Notwithstanding  any  contrary
determination  in the  specific  case under  Section 3 of this  Article VII, and
notwithstanding  the  absence of any  determination  thereunder,  any  director,
office,  or employee  may apply to any court of  competent  jurisdiction  in the
State of Mississippi for  indemnification  to the extent  otherwise  permissible
under Sections 1 and 2 of this Article VII. The basis of such indemnification by
a court  shall be a  determination  by such  court that  indemnification  of the
director, officer, or employee is proper in the circumstances because he has met
the  applicable  standards  of  conduct  set forth in  Sections  1 and 2 of this
Article VII, as the case may be. Notice of any application  for  indemnification
pursuant to this Section 5 shall be given to the  corporation  promptly upon the
filing of such application.

         SECTION 6.  Advancing  Expenses.  Expenses  incurred  in  defending  or
investigating a threatened or pending action,  suit or proceeding may be paid by
the  corporation  in advance of the final  disposition  of such action,  suit or
proceeding  as  authorized  by the Board of Directors in the specific  case upon
receipt of an undertaking by or on behalf of the director,  officer, or employee
to repay  such  amount  unless  it shall  ultimately  be  determined  that he is
entitled to be indemnified by the corporation as authorized in this Article VII.

         SECTION  7.  Indemnification  Under This  Article  Not  Exclusive.  The
indemnification  provided by this  Article VII shall not be deemed  exclusive of
any other rights to which those seeking  indemnification  may be entitled  under
any Bylaw, agreement,  contract, vote of stockholders or disinterested directors
or pursuant to the  direction  (howsoever  embodied)  of any court of  competent
jurisdiction or otherwise,  both as to action in his official capacity and as to
action in another capacity while holding such office, it being the policy of the
corporation that indemnification of the persons specified in Sections 1 and 2 of
this  Article  VII shall be made to the fullest  extent  permitted  by law.  The
provisions   of  this   Article  VII  shall  not  be  deemed  to  preclude   the
indemnification  of any person who is not  specified  in Sections 1 or 2 of this
Article VII, but whom the  corporation  has the power or obligation to indemnify
under the  provisions  of  applicable  federal or state law, or  otherwise.  The
indemnification  provided by this Article VII shall  continue as to a person who
has ceased to be a director, officer, or employee and shall inure to the benefit
of heirs, executors and administrators of such person.

         SECTION  8.  Insurance.  The  corporation  may  purchase  and  maintain
insurance on behalf of any person who is or was a director, officer, or employee
of the corporation,  or is or was serving at the request of the Corporation as a
director,  officer,  or  employee  of another  corporation,  partnership,  joint
venture,  trust or other enterprise  against any liability asserted against him,
and incurred by him, in any such capacity, or arising out of his status as such,
whether  or not the  corporation  would  have  the  power or the  obligation  to
indemnify him against such  liability  under the provisions of this Article VII,
provided that the corporation shall not


                                                        14

<PAGE>



purchase or maintain  insurance coverage for a formal order by a bank regulatory
agency  assessing  civil money  penalties  against a director or employee of the
corporation.

         SECTION  9.  Persons  Covered.   For  purposes  of  this  Article  VII,
references  to "the  corporation  shall  include,  in addition to the  resulting
company,  any constituent  company  (including any constituent of a constituent)
absorbed in a  consolidation  or merger  which,  if its separate  existence  had
continued,  would  have had power and  authority  to  indemnify  its  directors,
officers and employees, so that any person who is or was a director, officer, or
employee  of such  constituent  company as a director,  officer,  or employee of
another  corporation,  partnership,  joint venture,  trust or other  enterprise,
shall stand in the same position  under the  provisions of this Article VII with
respect to the  resulting or surviving  company as he would have with respect to
such constituent company if its separate existence had continued.

                                               ARTICLE VIII.  NOTICE

         Notice shall be in writing  unless oral notice is reasonable  under the
circumstances.  Notice may be communicated in person;  by telephone,  telegraph,
teletype or other form of wire or wireless communication;  or by mail or private
carrier. If these forms of personal notice shall be impracticable, notice may be
communicated by a newspaper of general  circulation in the area where published;
or by radio, television or other form of public broadcast communication.

         Written notice to shareholders,  if in a comprehensible  form, shall be
effective  when  mailed,  if mailed  postpaid  and  correctly  addressed  to the
shareholder's address shown in the corporation's current record of shareholders.

         Except as  provided  above  with  respect  to  notice to  shareholders,
written notice, if in a comprehensible  form, shall be effective at the earliest
of the following:

         (1)      When received;

         (2)      Five (5) days after its deposit in the United States mail,
as evidenced by the postmark, if mailed postpaid and correctly addressed;

         (3) On the date shown on the return  receipt,  if sent by registered or
certified  mail,  return receipt  requested,  and the receipt is signed by or on
behalf of the addressee.

         Oral notice shall be effective when  communicated  if communicated in a
comprehensible manner.

         If  applicable  law  prescribes  notice   requirements  for  particular
circumstances,  those  requirements  govern. If the articles of incorporation or
these bylaws prescribe notice  requirements,  not inconsistent with this section
or other provisions of applicable law, those requirements govern.



                                                        15

<PAGE>



                                ARTICLE IX.  WAIVER OF NOTICE; ASSENT TO ACTIONS

         Unless  otherwise  provided  by law, a  shareholder  or director of the
corporation  may waive any notice  required by  applicable  law, the articles of
incorporation  or these bylaws,  before or after the date and time stated in the
notice.  Except as provided below,  the waiver must be in writing,  be signed by
the  shareholder  or  director  entitled  to the notice,  and  delivered  to the
corporation for inclusion in the minutes or filing with the corporate records.

         A director's  attendance at or  participation  in a meeting  waives any
required  notice to him of the meeting  unless the director at the  beginning of
the meeting (or  promptly  upon his  arrival)  objects to holding the meeting or
transacting  business at the meeting and does not thereafter  vote for or assent
to action  taken at the meeting.  A  shareholder's  attendance  at a meeting (i)
waives objection to lack of notice or defective notice of the meeting unless the
shareholder  at the  beginning of the meeting  objects to holding the meeting or
transacting  business at the meeting, and (ii) waives objection to consideration
of a particular matter at the meeting that is not within the purpose or purposes
described in the meeting notice,  unless the shareholder  objects to considering
the matter when it is presented.

         A director  who is present at a meeting of the board of  directors or a
committee  of the board of  directors  when  corporate  action is taken shall be
deemed to have  assented  to the  action  taken  unless:  (1) he  objects at the
beginning  of the  meeting  (or  promptly  upon his  arrival)  to  holding it or
transacting  business at the  meeting;  (2) his dissent or  abstention  from the
action taken shall be entered in the minutes of the meeting;  or (3) he delivers
written  notice of his dissent or  abstention  to the  presiding  officer of the
meeting  before  its  adjournment  or  to  the  corporation   immediately  after
adjournment  of the  meeting.  The right of dissent or  abstention  shall not be
available to a director who votes in favor of the action taken.

                                              ARTICLE X.  FISCAL YEAR

         The fiscal year of the corporation  shall begin on January 1 and end on
December 31 in each year.


                                            ARTICLE XI.  DISTRIBUTIONS

         The board of  directors  may  authorize  and the  corporation  may make
distributions  to its  shareholders,  subject to  restriction by the articles of
incorporation and applicable law.



199235.1/                                                        16

<PAGE>


                                           ARTICLE XII.  CORPORATE SEAL

         The board of directors  shall  provide a corporate  seal which shall be
circular in form and shall have  inscribed  thereon the name of the  corporation
and the state of incorporation and the words "Corporate Seal".


                                             ARTICLE XIII.  AMENDMENTS

         Unless the articles of incorporation, applicable law or a resolution of
the shareholders reserves this power exclusively to the shareholders in whole or
part, the corporation's  board of directors may amend or repeal these bylaws and
adopt new bylaws at any regular or special meeting of the board of directors.

                                         17






                                               CONSULTING AGREEMENT

                           THIS AGREEMENT made and entered into this 30th day of
 August, 1995,  between  JOHNNY H.  WILLIAMSON  (hereinafter  "Consultant") 
 and AMERICAN PUBLIC LIFE INSURANCE COMPANY (hereinafter "Company"),  upon the
following terms and condition, to-wit:
                                                    WITNESSETH:
         WHEREAS, Consultant has been active in the management and operations of
insurance  companies  for  numerous  years,  during  which  time he has been the
President  of American  Public  Life  Insurance  Company  and as such,  has been
responsible for the administration, operation and management of the Company; and
         WHEREAS,  Consultant has gained  experience in the  administration  and
management  of the Company  which  enables the  Consultant to provide to Company
valuable and desirable services in connection with its business;
         NOW, THEREFORE, in consideration of the covenants contained herein, the
parties hereto agree as follows:
         i. Agreement. The Company agrees to retain Consultant as an independent
contractor, and Consultant agrees to provide his unique experience,  ability and
services as a consultant  to the  Company.  The areas in which  Consultant  will
provide  services  shall  include  such duties as may be  necessary  in the best
interest of the Company,  and such duties as may be assigned to him from time to
time by the President, Board of Directors or its Chairman. The Consultant agrees
to hold  confidential  all  proprietary or trade secret  information  heretofore
obtained by

199537.1/

<PAGE>




him as an employee or officer of the Company and all such  information  relative
to the services being performed under this Agreement.
         2.   Compensation.   As  compensation  for  services  rendered  by  the
Consultant,  the  Company  shall  pay the  Consultant  $100.00  per hour for his
services with a minimum  payment of $1,000.00  per month.  The  Consultant  will
submit time records to Company at the end of each month to the  president of the
Company,  or to David A. New, Sr., or their  designee if any time is expended by
Consultant.  Company will pay Consultant  based upon these records,  approved by
the  president  of the Company or David A. New,  Sr.,  or their  designee at the
above rate and minimum fee within ten (10) days after  approval of the  records.
If no time is expended, the Company shall nevertheless pay Consultant each month
the minimum fee of $1,000.  If  Consultant  is not requested to perform at least
ten (10) hours of  services  in a given  month,  the unused  hours  shall not be
carried over to a subsequent month or accumulated.
         3. Expenses. The Company shall reimburse Consultant for all reasonable
and necessary expenses incurred in performing these services, including, but 
not limited to, travel, lodging, meals, telephone and postage. Consultant shall
be reimbursed for automobile mileage at a rate of $.27 per mile. All expenses
must be documented.
         4.   Relationship   of  the  Parties.   The  parties  intend  that  the
relationship between them created under this Agreement is that of an independent
contractor  only.  Consultant  is not to be  considered  an agent or employee of
Company for any purpose,  and Company is interested only in the results obtained
under this  Agreement.  The  manner and means of  performing  the  services  are
subject to Consultant's sole control. Consultant shall be



<PAGE>




responsible for all state,  federal and local taxes,  including estimated taxes,
and  employment   reporting  for  Consultant  or  any  employees  or  agents  of
Consultant.
         5. Term. The term of this Agreement shall begin on September 1, 1995,
and shall terminate on the Consultant's sixty-fifth (65th) birthday, which is 
January 22, 1999.
         6.  Assignment.  The  Consultant  acknowledges  that the services to be
rendered by him are unique and personal.  Accordingly,  the  Consultant  may not
assign any of his rights nor  delegate  any of his duties or  obligations  under
this Agreement. The Company, with written consent of Consultant,  may assign its
rights or  obligations  under  this  Agreement  at any time,  subject to written
acknowledgment  and acceptance of such assignment by the assignee  thereof.  The
rights  and  obligations  of the  Company  shall  be  binding  upon  the  heirs,
executors, administrators, successors and assigns of the Company.
         7. Sale of Company. In the event David A. New, Sr., the Company's major
shareholder  sells all or  substantially  all of his stock in the Company to the
effect that control of the Company changes, or if control of the Company changes
for  any  other  reason,   all  remaining  unpaid  amounts  payable  monthly  to
Williamson's  age  sixty-five  (65) under this  Agreement  shall  become due and
payable immediately.
         8. Applicable Law. This Agreement shall be construed in accordance with
the laws of the State of Mississippi.
         9. Notices and Communications. Any and all notices or other
communications required or permitted under this Agreement shall be in writing 
and shall be deemed sufficient when



<PAGE>




delivered in person or when mailed by United  States  Postal  Service  certified
mail, return receipt requested, postage prepaid and addressed:
         TO CONSULTANT:         Johnny H. Williamson
                                104 Pine Court
                                Brandon, Mississippi 39042

         TO COMPANY:            American Public Life Insurance Company
                                c/o Its President
                                Post Office Box 925
                                Jackson, Mississippi 39205

Any party may change the address to which  notice and other  communications  are
sent by  delivering  written  notice of the  change  to the other  party to this
Agreement.
         10. Titles and Captions. All section titles or captions contained in 
this Agreement are for convenience only and shall not be deemed part of the
context nor affect the interpretation of this Agreement.
         11. Amendment. This Agreement may be amended only by a written 
agreement signed by the parties hereto.
         12. Presumption. This Agreement or any section thereof shall not be 
construed against any party due to the fact that said Agreement or any section
thereof was drafted by said party.
         13. Further Action. The parties hereto shall execute and deliver all
documents, provide all information, and take or forbear from all such action
as may be necessary or appropriate to achieve the purposes of the Agreement.
         14. Parties in Interest. Nothing herein shall be construed to be to
the benefit of any third party, nor is it intended that any provision shall 
be for the benefit of any third party.



<PAGE>



         15. Partial Invalidity. The invalidity or unenforceability of any 
particular provision of this Agreement shall not affect the other provisions
hereof, and this Agreement shall be construed in all respects as if such
invalid or unenforceable provisions were omitted.
         16. Entire Agreement. This Agreement contains the entire agreement
between the parties concerning the retention of the Consultant, and there are
no oral or written inducements, promises or agreements except as contained 
herein.
         IN WITNESS WHEREOF,  the Consultant has executed this Agreement and the
Company has caused this Agreement to be executed by its duly authorized officer.

                                                   [SIGNATURES]





EXHIBIT 21- SUBSIDIARIES OF REGISTRANT


         The  following  is a list of all  subsidiaries  of the  Company and the
jurisdiction in which they were  organized.  Each subsidiary does business under
its own name.


NAME                                             JURISDICTION WHERE ORGANIZED

American Public Life Insurance Company.                   Mississippi

DentaCare Marketing & Administration.                     Louisiana


<TABLE> <S> <C>


<ARTICLE>                                           7
<CIK>                         0001037559
<NAME>                        American Public Holdings, Inc.
       
<S>                                       <C>          <C>
<PERIOD-TYPE>                                    year         year
<FISCAL-YEAR-END>                         DEC-31-1996  DEC-31-1995
<PERIOD-START>                            Jan-01-1996  Jan-01-1995
<PERIOD-END>                              Dec-31-1996  Dec-31-1995
<DEBT-HELD-FOR-SALE>                         32720388            0
<DEBT-CARRYING-VALUE>                               0     31084657   
<DEBT-MARKET-VALUE>                                 0     31913000        
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<MORTGAGE>                                    1075268      1257771 
<REAL-ESTATE>                                  784542       710326 
<TOTAL-INVEST>                               36177596     34708946 
<CASH>                                         602470       301102 
<RECOVER-REINSURE>                                  0            0 
<DEFERRED-ACQUISITION>                       11317490     12397790 
<TOTAL-ASSETS>                               52277519     51724155 
<POLICY-LOSSES>                              32918172     32034811 
<UNEARNED-PREMIUMS>                            879437       796915
<POLICY-OTHER>                                 856085       906837
<POLICY-HOLDER-FUNDS>                          396952       383569
<NOTES-PAYABLE>                                     0            0
                               0            0
                                         0            0
<COMMON>                                        57250        57250
<OTHER-SE>                                   16172247     16540059
<TOTAL-LIABILITY-AND-EQUITY>                 52277519     51724155
                                   26069848     25385971
<INVESTMENT-INCOME>                           2387010      2300624
<INVESTMENT-GAINS>                            (80291)      (82117)
<OTHER-INCOME>                                  26067        28216
<BENEFITS>                                   17650892     18025211
<UNDERWRITING-AMORTIZATION>                   3129605      3627023
<UNDERWRITING-OTHER>                          7355016      6905042
<INCOME-PRETAX>                                267121     (924669)
<INCOME-TAX>                                    17328     (337013)
<INCOME-CONTINUING>                            249793     (587656)
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<NET-INCOME>                                   249793     (587656)
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