AMERICAN PUBLIC HOLDINGS INC
10-12G/A, 1997-08-15
REAL ESTATE
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                                        SECURITIES AND EXCHANGE COMMISSION
                                              Washington, D.C. 20549
   
                                            AMENDMENT NO. 2 TO FORM 10
    
                                    GENERAL FORM FOR REGISTRATION OF SECURITIES
                                       PURSUANT TO SECTION 12(b) OR 12(g) OF
                                        THE SECURITIES EXCHANGE ACT OF 1934

                                     American Public Holdings, Inc.
            -------------------------------------------------------------------
                         (Exact name of registrant as specified in its charter)

Mississippi                                         64-0874171
- ---------------------        ------------------------------------------------
(State or other jurisdiction of         (I.R.S. employer identification no.)
incorporation or organization)

2305 Lakeland Drive, Jackson, Mississippi                     39208
- -------------------------------------------         --------------------------
(Address of principal executive office)                    (Zip code)

Registrant's telephone number, including area code:    (601) 936-6600
                                                   --------------------------

Securities to be registered pursuant to Section 12(b) of the Act: None

Securities to be registered pursuant to Section 12(g) of the Act:

                       Common Stock, no par value
              --------------------------------------------
                           (Title of each class)




<PAGE>




Item 1.           Business.


         American  Public  Holdings,  Inc.  (the  "Company")  is  a  Mississippi
business  corporation  organized  on December  21, 1995 by American  Public Life
Insurance Company ("American Public Life"), also a Mississippi corporation.  The
Company was formed to serve as a holding company for American Public Life.

         On February 20, 1996 the Mississippi Commissioner of Insurance approved
an Agreement  and Plan of Exchange  (the "Plan of  Exchange")  pursuant to which
American  Public Life would become a wholly-owned  subsidiary of American Public
Holdings,  Inc., and each share of outstanding American Public Life Common Stock
would be converted into one share of Company Common Stock.  The Plan of Exchange
was approved by the  stockholders  of American  Public Life at a Special Meeting
held on October 29, 1996 and became effective on November 30, 1996.

         The Company has no significant  assets other than the stock of American
Public Life. The assets and  liabilities of the Company on a consolidated  basis
are not materially  different from the assets and liabilities of American Public
Life.  As a holding  company,  the  Company may make  investments  and engage in
businesses  not  permitted  for an insurance  company,  but there are no present
plans to engage in additional activities or to make additional investments.

         American  Public  Life  is a  Mississippi  life  and  health  insurance
company,  which  began  operations  in 1945.  It is  licensed  to do business in
twenty-one (21) states.  American Public Life specializes in supplemental health
insurance   products,   including  cancer,   accident,   intensive  care,  heart
attack/stroke  and dental insurance  policies.  American Public Life also offers
whole life and term life insurance contracts.

         The following  table sets forth earned premiums by product line for the
last three years ended December 31.

<TABLE>
   

                                                                 Year ended December 31,
                                              -------------------------------------------------------------
                                                     1996                 1995                   1994
                                                     ----                 ----                   ----
<S>                                               <C>                   <C>                    <C>
Premium revenue:
     Cancer                                       $18,154,674           $18,300,716            $17,360,977
     Life insurance                                   552,908               578,342                614,700
     Accident                                       1,149,841             1,202,815              1,241,577
     DentaCare (Dental)                             4,906,975             4,296,655              3,889,010
     Group Accident & Health                          993,026               693,629                778,103


<PAGE>



     Other Accident & Health                          312,424               313,814                288,523
                                               --------------        --------------         --------------
                                                  $26,069,848           $25,385,971            $24,172,890
                                                  ===========           ===========            ===========

Underwriting income:
     Life insurance                               $ (346,527)         $   (269,699)          $   (324,671)
     Accident & Health                            (1,719,138)           (2,901,606)            (1,473,144)

Investment income                                   2,387,010             2,300,624              2,214,311
Other income                                           26,067                28,129                 38,594

Realized investment gains                            (80,291)              (82,117)                (5,235)
                                                -------------         -------------           ------------

Income (loss) before income tax
    provision                                       $ 174,212           $ (924,669)              $ 449,855
                                                     ========              ========               ========
</TABLE>
    
         The following is a discussion of the  characteristics of the categories
of insurance  currently marketed or in force.  Products are described in general
terms as there are many variations  resulting  principally  from differing state
laws and regulations.

Life Insurance

         American  Public  Life  conducts  its  life  insurance  business  on  a
non-participating  basis. American Public Life is licensed to write insurance in
21 states.  The Company  markets life insurance  business  utilizing  individual
policies written on both a direct and a payroll deduction basis. Plans available
include  1,  5, & 10 year  renewable  term  insurance  issued  up to  $1,000,000
(Maximum Retention by company $50,000).  Rates for these three products are male
and female non tobacco use and standard basis. Underwriting requirements vary by
age and amount of insurance  applied for.  Issue ages are 20-70.  The  following
table  indicates those states which accounted for 5% or more of the total direct
life insurance premiums collected by American Public Life during 1996.


                  Alabama               $32,188                 5.30%
                  Arkansas               47,697                 7.85%
                  Louisiana             106,105                17.46%
                  Mississippi           242,276                39.86%
                  Oklahoma               40,810                 6.71%
                  Texas                  63,929                10.52%
                  Others                 74,871                12.30%
                                     ----------            ----------


<PAGE>



                  Total                 607,876               100.00%
                                        =======               =======


         American  Public Life offers a simplified  issue whole life policy with
face amounts based on monthly payroll deduction  amounts of $5-$20.  The maximum
issue amount is $40,134. Rates are uni-sex and do not distinguish between smoker
and non smoker.  A spouse rider is available  with up to $10,000  coverage.  The
children's protection rider provides up to $5,000 to age 25 where it may then be
converted to permanent coverage not to exceed $25,000. This product is issued to
ages 15-65 either individually or by payroll deduction.

         The family life  protector is a decreasing  term plan  renewable to age
70.  Issue ages are 15 to age 60.  Coverage is provided  individually  or on the
entire family. Maximum issue on the primary insured per unit is $15,000.  Family
coverage  maximums are spouse $3,000 and children  $1,000.  Accidental death and
dismemberment  coverage is included on the primary insured and spouse.  Premiums
may be paid individually or by payroll deduction.

         The Company is in the process of developing a voluntary group term life
plan that will compliment its existing  portfolio of voluntary payroll deduction
accident and health products.

         Term life  insurance  policies  provide death benefits if the insured's
death occurs during the specific premium paying term of the policy and generally
do not include a savings or investment element in the policy premium. Whole life
insurance  policies  provide death  benefits  which are payable under  effective
policies  regardless of the time of the  insured's  death and have a savings and
investment  element  which may result in the  accumulation  of a cash  surrender
value.

         The  following  table sets forth  certain  information  concerning  the
development of American Public Life's life insurance business.

<TABLE>

                                                                      Year Ended December 31,
                                                               --------------------------------------
                                                               1996              1995             1994
                                                               --------------------------------------
                                                                             (in thousands)
<S>                                                             <C>             <C>             <C>
Life insurance in force at the end of period:
       Ordinary -    whole life                                 $35,285         $33,144         $33,804
                -    term                                        15,390          18,476          22,624
       Industrial                                                     0               0               0
       Other                                                          0               0               0
                                                             ----------      ----------      ----------
             Total                                              $50,675         $51,620         $56,428


<PAGE>



                                                                =======         =======         =======

New life insurance issued:
       Ordinary -    whole life                                   3,191           2,474           2,649
                -    term                                           678           2,692           3,038
       Industrial                                                     0               0               0
       Other                                                          0               0               0
                                                               --------         -------         -------
             Total                                             $  3,869        $  5,166        $  5,687
                                                                  =====           =====           =====

Premium Income                                                $     553       $     578       $     615
                                                                  =====           =====           =====

</TABLE>

Accident and Health Insurance (A&H)

         American Public Life is licensed to write accident and health insurance
in 21 states.  The following table indicates those states which accounted for 5%
or more of the total  direct A&H  premiums  collected  by  American  Public Life
during 1996.


             Alabama                   $1,267,179           4.96%
             Louisiana                  8,374,791          32.77%
             Mississippi                5,973,363          23.38%
             Oklahoma                   2,699,177          10.56%
             Texas                      4,154,750          16.26%
             Others                     3,083,401          12.07%
                                    -------------      ----------
             Total                    $25,552,661         100.00%
                                      ===========         =======


         American  Public  Life's  A&H  portfolio  includes  plans  that  may be
marketed either on an individual basis or by payroll deduction.  The bulk of new
sales are by payroll deduction with American Public Life taking advantage of the
popularity of this distribution method. The Company's Supplemental Cancer plans,
once the  Company's  lead  products,  have  been  restructured  and as a result,
Voluntary  Group Dental,  Denta Care  (American  Public Life's PPO Dental Plan),
Disability  Income,  both  group  and  guaranteed  renewal  along  with  medical
supplement plans have become the Company's  leading  products.  Accident,  Heart
Disease,  and Intensive Care are also being  successfully  marketed on a payroll
deduction basis.

         American Public Life's marketing structure consist of 53 general agents
and 725  soliciting  agents.  The Company has expanded its general agent network
with the contracting of


<PAGE>



four general  agent's.  Three of these new general agent's will give the Company
activity in states where there has been no significant production in the past.

         As it increases its product base and general agent network, the Company
will continue to grow along with the popularity of payroll  deduction as a means
of  distribution.  It is expected  that  American  Public  Life's  knowledge and
experience in this distribution  method will give it a significant  advantage in
the future.

Investments

         American Public Life is regulated as to the types of investments  which
it can make and the  amount of funds  which it may  maintain  in any one type of
investment. American Public Life's investment policy emphasizes investment grade
corporate bonds,  political subdivision bonds, mortgage backed securities issued
by government  agencies and United States Treasury  securities.  Investment real
estate and mortgage  loans are gradually  being  liquidated  as markets  present
themselves.

         The following table sets forth certain information  concerning American
Public Life's investments at the dates shown.

<TABLE>

                                                                      Year Ended December 31,
                                                               1996             1995                1994
<S>                                                        <C>               <C>                <C>
Securities:
         Available for sale                                $32,720,388            ---                ---
         Held to maturity                                       ---          $31,084,657        $28,200,395
Mortgage loans on real estate                                1,075,268         1,257,771          1,397,586
Investment real estate                                         781,542           710,326            741,430
Policy loans                                                 1,600,398         1,641,192          1,782,211
Short-term investments                                          ---               15,000            890,000
                                                        --------------    --------------     --------------
         Total investments                                 $36,177,596       $34,708,946        $33,011,622
                                                           ===========       ===========        ===========


The results with respect to the foregoing investments are as follows:

Net investment income                                       $2,387,010        $2,300,624         $2,214,311
Net realized losses on investments
 (before income taxes)                                        (80,291)          (82,117)            (5,235)
Average yield on investments                                     6.73%             6.79%              6.91%
Economic yield on investments
(includes realized and unrealized capital gains)                 6.51%             6.55%              6.89%
</TABLE>

209188.2/07964.00996

<PAGE>




         As of December 31, 1996 the  maturity  schedule for all bonds and notes
held by American Public Life at amortized cost was as follows:


                               Maturity Schedule

                                  Amortized
Maturity                            Cost                  Percentage of Total

Due in one year or less       $     500,000                      1.54%
Due in one to five years            399,979                      1.24%
Due in five to ten years          4,057,443                     12.52%
Due after ten years               5,243,585                     16.18%
                              -------------                -----------
                                 10,201,007                     31.48%
Mortgage-backed securities       22,205,121                     68.52%
                              -------------                 ----------
                                $32,406,128                    100.00%
                                ===========                    =======

Actual  maturities  may  differ  from  contractual  maturities  because  of  the
borrowers' right to call or prepay obligations.
   
         The Company's supplemental health insurance coverages have a relatively
short duration. The Company's investment policy directs that bond investments be
made with an average duration of five to ten years.  This policy is based on the
recommendation  of  an  investment  consultant  and  the  Company's  independent
actuaries.  A  majority  of the  Company's  government  agency,  mortgage-backed
securities were purchased with an anticipated  average  maturity  falling within
these guidelines.
    
         The  Company's  investment  policy is to  invest  in state and  federal
obligations as well as corporate  obligations  with a Standard & Poors rating of
"BBB" or greater.  In 1996 the Company  discontinued  the purchase of government
agency,  mortgage-backed  securities  and  disposed of a  significant  amount of
government  agency,  mortgage-backed  securities,  and shifted  these funds into
bonds with short to medium maturities.  Such government agency,  mortgage-backed
securities  continue to be the largest  component of the  portfolio.  Because of
prepayments,   such  securities  present  a  greater  interest  rate  risk  than
traditional fixed income securities.  The intent of the effort to change the mix
of the  portfolio  is to  reduce  the risk,  volatility  and  active  management
required of the portfolio  since a change in market  interest rates results in a
related change in such securities' prepayment risk.

Marketing and Distribution


209188.2/07964.00996

<PAGE>



         American  Public  Life's  insurance  products are  marketed  through an
independent  field  force of 53 general  agents and 725  producing  agents.  The
American Public Life marketing department provides training support to its field
force on a periodic basis  throughout the year.  Agents are compensated  through
the payment of  commissions  which are  calculated  as a percentage of collected
premium revenue.

         The  following  agencies  have  accounted  for more than 10% of the new
coverage issued in 1994, 1995, and 1996.



                          1996     1995     1994

Clinton %, Ruston, LA     11%      12%        9%
Benoit %, Kenner, LA      31%      23%       13%
MGM %, Plano, TX          23%      29%       27%


These  percentages  generally  reflect the percentage of distribution of premium
income. The Clinton agency has exceeded 10% for eight years, excluding 1994, the
Benoit agency has exceeded 10% for three years,  and the MGM agency has exceeded
10% for twenty-one years.

Reserve Liabilities
   
         American  Public Life maintains  reserves for future policy benefits to
meet  future  obligations  under  outstanding   policies.   These  reserves  are
calculated by an independent  actuarial firm,  Wakely and Associates,  Inc., and
are certified to be sufficient to meet policy and contract  obligations  as they
mature.  Liabilities for future policy benefits are calculated using assumptions
for interest,  mortality,  morbidity,  expense and withdrawals determined at the
time the policies were issued.  As of December 31, 1996,  the total  reserves of
American Public Life were  $34,653,694.  American Public Life believes that such
reserves for future policy benefits were calculated in accordance with generally
accepted  actuarial  methods and that such  reserves are adequate to provide for
future policy benefits with respect to American Public Life.
    
Underwriting Activities

         American Public Life maintains an underwriting  department  which seeks
to evaluate  the risks  associated  with the  issuance of an  insurance  policy.
American Public Life's  underwriting and policy issue department is staffed by 7
employees. The department is responsible for data entry, underwriting and policy
issue.  Underwriters  determine  whether an application is accepted or declined.
The underwriting  process  consists of a review of the information  contained in
the application in conjunction  with  information  obtained  through the medical
information bureau (MIB), and through its review of medical histories  furnished
upon request.

209188.2/07964.00996

<PAGE>



         American  Public Life conducts some telephone  interviews to verify the
information on the application  and to obtain such additional  information as to
enable American Public Life to make an assessment of the applicant's  functional
and  cognitive  capacities.  American  Public  Life  does not  require  physical
examinations  as  part of the  underwriting  process,  as this is not  generally
required for the type of coverages offered.

Claims Administration

         Claims under  American  Public Life's  policies are  administered  by a
claims  department  comprised of 15 employees.  The claim  adjudication  process
principally  includes  verification  of coverage,  analysis of medical  records,
interpretation  of policy  language  and  computation  and payment of  benefits.
American Public Life utilizes a physician who provides advice and direction with
regard to  medical  matters  as they  relate to  American  Public  Life's  claim
adjudication process.

Reinsurance

         American Public Life's maximum retention on any one life is $50,000 for
life insurance and waiver of premium benefits. All accidental death benefits are
reinsured.   The  total  reinsurance   credits  (i.e.,   reductions  in  reserve
liabilities) taken on life insurance in 1996 was $32,195.  There is minimal risk
because of the  reinsurers  used and the  relatively  low amount of  reinsurance
credits taken. The principal reinsurers of American Public Life are as follows:

                                    Business Men's Assurance
                                    Life Reassurance Corp.
                                    Lincoln National Life
                                    Munich American
                                    Swiss Re
                                    CNA

         American  Public  Life also has a small  amount of  reinsurance  on its
accident and health insurance.  Lonestar Life Insurance Company reinsures 25% of
a small block of cancer insurance that was assumed from another company in 1992.
Additionally,  the heart transplant benefit on the heart attack-stroke policy is
reinsured 100% with Cologne Life Reinsurance Company.

Regulation

         American  Public  Life  is  subject  to  regulation  by  the  insurance
departments  of those  states  in  which it is  licensed  to  conduct  business.
Although the extent of regulation varies from state to state, the insurance laws
of the various states generally establish  supervisory  departments having broad
administrative  powers with  respect to, among other  matters,  the granting and
revocation  of licenses to  transact  business,  the  licensing  of agents,  the
establishment  of  standards  of financial  solvency,  including  reserves to be
maintained,  the nature of investments  and, in most cases,  premium rates,  the
approval of forms and policies

209188.2/07964.00996

<PAGE>



and the form and content of  financial  statements.  These  regulations  have as
their primary  purpose the protection of  policyholders  and do not  necessarily
confer a benefit upon stockholders.
   
         Numerous  proposals to reform the current  health care system have been
introduced in Congress and state  legislatures.  Proposals have included,  among
other things,  modifications to the existing employer-based  insurance system, a
quasi-regulated  system of  "managed  competition"  among  health  plans,  and a
single-payer,  public program. A number of states have passed or are considering
legislation  that would limit the  differentials  in rates that  insurers  could
charge for health care coverages  between new business and renewal  business for
similar demographic groups.  State legislation has also been adopted or is being
considered  that would make health  insurance  available  to all small groups by
requiring  coverage of all  employees  and their  dependents,  by  limiting  the
applicability of pre-existing  conditions  exclusions,  by requiring insurers to
offer a basic plan exempt from certain  benefits as well as a standard  plan, or
by  establishing  a mechanism  to spread the risk of high risk  employees to all
small group insurers.

         Changes  in  regulation  of health  insurance  could  adversely  affect
American Public Life's business. Changes in regulation of health insurance could
also  benefit  American  Public  Life's  business by  increasing  the demand for
supplemental insurance products.

         Most  states in which  American  Public Life  operates  have laws which
require  that  insurers   become   members  of  guaranty   associations.   These
associations  guarantee that benefits due  policyholders of insurance  companies
will  continue  to be provided  even if the  insurance  company  which wrote the
business is  financially  unable to fulfill its  obligations.  To provide  these
benefits, the associations assess the insurance companies licensed in a state to
write that type of insurance for which coverage is guaranteed.  The amount of an
insurer's  assessment  is  generally  based  on the  relationship  between  that
company's  premium  volume  in the state  and the  premium  volume of all of the
companies writing the particular type of insurance in the state.
    
         American  Public  Life is  subject  to  periodic  financial  and market
conduct  examinations.  The last  completed  financial  examination  of American
Public Life was conducted by the Mississippi Insurance Department for the period
ended December 31, 1992. American Public Life is currently under examination for
the three-year period ended December 31, 1995. In addition, American Public Life
is subject to state imposed  mandatory  annual audits by  independent  certified
public  accountants.  These are  conducted by the Company's  independent  public
accounting  firm in  conjunction  with  its  audit  of the  Company's  financial
statements.
   
         Payment of dividends by American  Public Life is  restricted  by law to
available net surplus  computed on a statutory  basis. In addition,  without the
prior approval of the  Mississippi  Commissioner  of Insurance,  the size of any
dividend by American  Public Life during any  twelve-month  period is limited to
the lesser of (i) 10% of surplus;  or (ii) net gain from operations for the past
three years, less dividends paid in the past two years.
    
209188.2/07964.00996

<PAGE>



Premiums

         Premium rates for all of American  Public Life's products are generally
subject  to  state   regulation.   Premium   regulations   vary  greatly   among
jurisdictions and product lines. Rates are established by American Public Life's
consulting  actuary  and are  reviewed  by the  regulatory  authorities  in most
states. Rate changes must generally be filed and approved by these authorities.

Competition
   
         American  Public Life is engaged in a highly  competitive  business and
competes  with many  insurance  companies  of  substantially  greater  financial
resources,  including stock and mutual  insurance  companies.  Mutual  insurance
companies  return profits,  if any, to policyholders  rather than  stockholders;
therefore,  mutual insurance  companies may be able to charge lower net premiums
than those  charged  by stock  insurers.  Accordingly,  stock  insurers  such as
American Public Life must attempt to achieve  competitive  premium rates through
greater volume,  efficiency of operation and control of expenses. A large number
of  insurance  companies  are licensed to sell  accident  and health  insurance,
cancer insurance,  and dental insurance.  These include substantially all of the
major carriers in the United States.  A number of these companies  specialize in
supplemental  health  insurance  and may  have  considerably  greater  financial
resources and larger networks of agents than American Public Life.
    
         American  Public  Life  competes  with  insurers  which  offer  similar
policies in  attracting  new agents and attempts to attract and maintain  agents
through a combination  of competitive  products,  competitive  agent  commission
rates and quality  underwriting  and claims  service.  Management  believes that
flexibility   and  sensitivity  to  changes  in  the  marketplace  are  a  major
consideration in competing for business.

Number of Employees
   
         The Company employs a total of 80 persons as follows:

                  New Business                       8
                  Accounting                        11
                  Financial & Data Processing        8
                  Marketing                          5
                  Legal, Compliance & Services      11
                  Claims                            15
                  Policy Service                     9
                  DentaCare Services                 8
                  All Other                          5
                                                   ------
                                                    80


209188.2/07964.00996

<PAGE>

    

Business Acquisitions

         The Company's growth strategy includes the investigation and evaluation
of  acquisition  opportunities  with  respect to  existing  blocks of  insurance
business  underwritten  by  other  companies.   It  is  anticipated  that  these
acquisitions  will  allow the  Company to  increase  business  in force  without
incurring high first year commission and administrative expenses associated with
business  produced  directly by agents. No such acquisitions have been completed
recently.  Management intends to continue to evaluate acquisition  opportunities
as  they  arise.  However,  there  can  be no  assurance  that  any  acquisition
opportunities  will arise or that the Company will be  successful  in completing
any such acquisitions.






209188.2/07964.00996

<PAGE>



Item 2.           Financial Information.
<TABLE>
<CAPTION>
   
SELECTED FINANCIAL DATA

                                      For the three months                                     For the year
                                        ended March 31,                                     ended December 31,
                                       1997            1996         1996          1995        1994        1993            1992
<S>                              <C>             <C>         <C>             <C>          <C>          <C>             <C>   
Revenues:

    Premiums                     $6,750,791      $6,461,717  $26,069,848     $25,385,971  $24,172,890  $21,300,631     $19,713,300
    Net investment income           634,702         576,214    2,387,010       2,300,624    2,214,311    2,351,929       2,338,180
    Realized investment gains
    (losses)                       (12,521)             976     (80,291)        (82,117)      (5,235)      339,381             869
    Other income                     17,437           5,469       26,067          28,129       38,594       35,071          31,249

Benefits and expenses:
    Benefits, claims, losses and
       settlement expenses        4,797,367       4,239,253   17,650,892      18,025,211   16,957,140   12,756,312      12,238,126
    Expenses                      2,598,667       2,656,819   10,577,530      10,532,065    9,013,565    8,863,845       8,522,253

Income (loss) before income
    tax provision (benefit)         (5,625)         148,304      174,212       (924,669)      449,855    2,406,855       1,323,219

Income tax provision (benefit)       12,292          51,570       17,328       (337,013)    (105,545)      763,050         432,430

Net income (loss)                  (17,917)          96,734      156,884       (587,656)      555,400    1,643,805         899,789

Net income (loss) per share          (0.34)            1.83         2.92         (10.67)        10.03        29.69           16.26

                                                                                                 December 31,
                                    March 31, 1997           1996            1995           1994          1993            1992
Other selected financial data:
    Stockholders' equity        15,453,035                 16,136,588      16,597,309     17,663,109    17,407,462      16,048,507
    Book value per share            292.43                     300.14          303.51         319.07        314.46          289.92
    Dividends per share                                          4.70            4.70           5.59          5.32            0.00
    Total assets                51,539,416                 52,184,610      51,724,155     51,281,469    50,015,268      47,444,179
</TABLE>
    
209188.2/07964.00996

<PAGE>



   
         MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                      AND RESULTS OF OPERATIONS FOR THE
                YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
    

Overview

         Net income from  operations has been in decline since 1992. The decline
is  attributed  to  increased  benefit  costs on cancer  products,  specifically
chemotherapy and radiation  treatment.  Also, policy  terminations have exceeded
new issues the last five years as the Company's volume of new sales has remained
fairly level. Additionally,  the Company has been implementing rate increases on
its unlimited  chemotherapy  cancer  policies,  and this has  contributed to the
decline in our in force policy inventory.

         In 1992,  sales of cancer  insurance  were  consistent  with prior year
results. However, the Company had announced its intentions to withdraw unlimited
chemotherapy  products from the market.  As a result of the  announcement of the
proposed withdrawal of unlimited  chemotherapy cancer insurance from the market,
the sales of cancer  insurance  began to drop in 1993.  The  Company had already
begun  looking for  alternative  products  and in the fourth  quarter of 1993 it
acquired an existing block of preferred provider dental insurance.

         In 1994, sales of the new dental plan replaced the lost sales of cancer
insurance.  Benefit costs rose significantly because of increased treatment cost
on  cancer  insurance  and also the  higher  benefit  costs  related  to  dental
insurance.  The  Company  implemented  a rate  increase  on cancer  policies  in
December, 1994. Operating expenses increased in 1994 over 1993 primarily because
of the overhead required to administer the new dental insurance product.

         The Company  incurred a net loss in 1995, as a result of higher benefit
costs on its cancer  insurance.  Rate increases on cancer insurance and sales of
dental  insurance  provided  the increase in premium  income over 1994.  Benefit
costs  increased  as sales of dental  insurance  progressed,  in addition to the
increase in cancer claims.  Operating  expenses continued to rise in 1995 as the
Company  continued  developing  new products to market to replace the  declining
sales of cancer insurance.

         Net  income  improved  in 1996 as new  group  insurance  products  were
introduced.  Additionally,  benefits  were down, as the Company  received  fewer
cancer claims as compared to the previous year.  Premium growth was attributable
to additional  rate increases on cancer  insurance,  sales of dental  insurance,
group disability, group dental insurance and group hospital indemnity insurance,
all of which are supplemental health products.

Known Trends
   
         The Company's  marketing strategy has been transformed from primarily a
single product offering,  specifically  cancer insurance,  to a more diversified
product mix, which includes various

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group insurance  products and dental insurance.  During this change in marketing
strategy,  unlimited  chemotherapy cancer products were removed from the product
mix. Sales of alternative cancer products have been weak. However,  sales of our
dental and group  insurance  products have filled the void left by the departure
of cancer sales.

         The  Company  is  attempting  to manage  its  existing  block of cancer
policies  with  additional  rate  increase  assessments  each  year  and by also
offering a  conversion  option  which  "freezes"  the  policyholders  premium in
exchange for a reduced annual maximum  chemotherapy  benefit of $10,000.  At the
present  time,   approximately   20%  of  the  unlimited   chemotherapy   cancer
policyholders  have elected to convert to the annual $10,000 limit.  The Company
is attempting to further  diversify its product mix with the introduction of new
individual  hospital indemnity and individual  disability income insurance.  The
Company has  recently  become  licensed  in two  additional  states,  Kansas and
Indiana, and is filing for acceptance in additional states.
    
Results of Operations

         The  following  table sets forth the Company's  condensed  statement of
operations  for the years ended  December 31, 1992 through 1996,  expressed as a
percentage of total revenues.

<TABLE>
   
                                                                                 Year ended December 31,
                                                         1996          1995          1994             1993         1992
<S>                                                     <C>           <C>           <C>              <C>         <C>       
Revenues:

     Premiums                                            91.8%         91.9%         91.5%            88.7%       89.3%
     Net investment income                                8.4%          8.3%          8.4%             9.8%       10.6%
         Other                                           (.2)%         (.2)%           .1%             1.5%         .1%
                                                     ---------     ---------     ---------        ---------   ---------
         Total revenues                                 100.0%        100.0%        100.0%           100.0%      100.0%
                                                      --------     ---------     ---------        ---------   ---------
Benefits and expenses:
     Benefits, claims, losses and
       settlement expenses                               62.1%         65.2%         64.2%            53.1%       55.4%
     Commission expense                                   8.3%          8.3%          9.1%             9.8%        9.5%
     Salaries and benefits                                9.1%          8.2%          8.0%             8.1%        8.6%
     Amortization of deferred policy
       acquisition costs                                 11.0%         13.1%          9.2%            12.0%       13.6%
     Other operating expenses                             8.9%          8.5%          7.8%             7.0%        6.9%
                                                      --------      --------      --------        ---------    --------
         Total benefits and
            expenses                                     99.4%        103.3%         98.3%            90.0%       94.0%
                                                      --------     ---------      --------         --------    --------

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Income before income taxes                                 .6%        (3.3)%          1.7%            10.0%        6.0%
Provision for federal income taxes                         .1%        (1.2)%         (.4)%             3.2%        1.9%
                                                       -------     ---------      --------        ---------     -------
         Net income                                        .5%        (2.1)%          2.1%             6.8%        4.1%
                                                          ====         =====         =====            =====        ====

</TABLE>
    
         Premium income has shown an increase in each year illustrated. Prior to
1994,  cancer insurance was the only  significant  product sold in volume by the
agents of the Company.  In the fourth quarter of 1993,  the Company  acquired an
existing block of dental business,  and this acquisition  contributed to premium
growth in the years 1994,  1995, and 1996.  Rate  increases on cancer  insurance
have also  contributed  to the increase in premium  income.  The  components  of
annualized premiums in force are summarized below:

<TABLE>
<CAPTION>

                                                     Annualized Premiums In Force
                                                           (In thousands)

                                     Year ended December 31,                 Percentage change
                           1996      1995     1994     1993    1996 vs. 1995   1995 vs. 1994     1994 vs. 1993

<S>                      <C>      <C>      <C>       <C>          <C>              <C>              <C>  
Cancer                   $19,694  $19,271  $19,159   17,600       2.20%            .58%             8.86%
Denta Care                 5,466    4,132    4,075    4,000       32.28            1.40              1.88
Accident                   1,130    1,195    1,256    1,389      (5.44)          (4.86)            (9.58)
Life insurance               415      442      479      563      (6.11)          (7.72)           (14.92)
Other                        284      281      157      190        1.07           78.98           (17.37)
Group                      1,513    1,109      764      884       36.43           45.16           (13.57)
                         -------  -------   ------  -------    --------       ---------        ----------
Total annualized
premium
in force                 $28,502  $26,430  $25,890   24,626       7.84%           2.09%             5.13%
                          ======    =====    =====    =====       =====           =====             =====
</TABLE>

         As the above table illustrates, annualized cancer premium has continued
to  rise,  but  this is  primarily  attributed  to rate  increases  assessed  on
policyholders.  In 1995 the Company discontinued sales of unlimited chemotherapy
cancer  products  due to higher claim  costs.  As a result,  the sales of cancer
products  plummeted.  The void created by lower  cancer sales has been  replaced
with sales of dental insurance and supplemental group health insurance,  such as
group dental and group disability.

         Total new business premiums are summarized by line of business below:



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<TABLE>
<CAPTION>


                                    New Business Summary
                                        (In thousands)

                                       Year ended December 31,                       Percentage change
                        -----------------------------------------------      ------------------------------------
                        1996      1995      1994     1993                1996 vs. 1995           1995 vs. 1994
                      ------    --------   ------   ------             -----------------         ----------------

<S>                  <C>         <C>       <C>      <C>                    <C>                      <C>     
Cancer               $   708     $1,785    $2,990   $2,791                 (60.34)%                 (40.30)%
Denta Care             2,095      1,590     1,268       83                  31.76                    25.39
Accident                 364        520       432      694                 (30.00)                   20.37
Life insurance            45         46        57       62                  (2.17)                  (19.30)
Other                    163        245       248      270                 (33.47)                   (8.15)
Group                  1,372        372       283      602                 268.82                   (53.00)
                    --------   --------   -------  -------               ----------               ----------
Total annualized      $4,747     $4,558    $5,278   $4,502                   4.15%                  (13.64)%
                       =====      =====     =====    =====                  ======                  ========
premium solicited

</TABLE>

         Net investment  income has increased  each year,  with the exception of
1994.  The Company's  purchase of a new home office in the first quarter of 1994
caused  a  significant  reduction  in  availability  of  funds  for  short  term
investment.  The increases in investment  income are  attributable to investment
yields on additional cash flow made available each year from operations.

         The  Company's  investment  policy is to  invest  in state and  federal
obligations as well as corporate  obligations  with a Standard & Poors rating of
"BBB" or greater.  In 1996 the Company  discontinued  the purchase of government
agency,  mortgage-backed  securities  and  disposed of a  significant  amount of
government  agency,  mortgage-backed  securities,  and shifted  these funds into
bonds with short to medium maturities.  Such government agency,  mortgage-backed
securities  continue to be the largest  component of the  portfolio.  Because of
prepayments,   such  securities  present  a  greater  interest  rate  risk  than
traditional fixed income securities.  The intent of the effort to change the mix
of the  portfolio  is to  reduce  the risk,  volatility  and  active  management
required of the portfolio  since a change in market  interest rates results in a
related change in such securities' prepayment risk.

         The Company  experienced  realized investment losses in the years 1996,
1995, and 1994. The investment losses are the result of partial  liquidations of
non-performing real estate holdings. The realized gains from 1993 are the result
of a one-time exchange of government backed mortgage securities.

         Benefits,  claims,  losses and settlement  expenses which is the sum of
claims paid and changes in reserves for claims and future policy  benefits,  has
shown  increases  each year,  with the  exception  of 1996.  The  components  of
benefits, claims, losses and settlement expenses are as follows:



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<TABLE>
<CAPTION>


                                             Benefits To Policyholders
                                                  (In thousands)

                                             Year ended December 31,                        Percentage change
                          -----------------------------------------------------   -----------------------------------------
                            1996        1995         1994          1993           1996 vs. 1995     1995 vs. 1994
                          -----------------------------------------------------   -----------------------------------------

<S>                      <C>         <C>           <C>          <C>                   <C>                <C> 
Paid claims              $16,672     $16,185       $15,620      $12,417               3.0%               3.6%
Reserve increase             979       1,840         1,337          339             (46.8)%             37.6%
                         --------    --------      --------     --------           --------           -------
 
Total benefits           $17,651     $18,025       $16,957      $12,756              (2.1)%              6.3%
                         =======     ========      =======      ========             ======              ====
</TABLE>


                                             Benefits to Policyholders
                                              As a % of Total Premium

                   1996                  1995          1994             1993
                  ------                 -----        ------            -----

Paid claims          63.95%             63.75%        64.62%           58.29%
Reserve increase      3.76%              7.25%         5.53%            1.59%
                    -------            -------        --------         ------

Total benefits       67.71%             71.00%        70.15%           59.88%
                     ======             ======        =====            =====

         Claims have increased due to increased costs in cancer  treatments such
as  chemotherapy.  Also,  the Company's  expansion  into other  products such as
dental insurance has exposed it to products with high claim  utilization  costs.
The Company's  de-emphasis  of cancer  insurance over the last several years has
resulted in a drop in policies in force and policy reserves in 1996.

         Commission  expense has  increased  in  proportion  to the  increase in
premium income.  However, the percentage of commission expense to premium income
has decreased because the Company does not pay commission on cancer premium rate
increases  and also the Company has shifted its focus to product lines which pay
lower commissions.

         Salaries and benefits have  increased due to the staffing  requirements
needed to service the block of dental coverages acquired in 1993.  Additionally,
the Company is attempting to increase the level of employee  compensation  to be
more competitive in its recruitment of qualified personnel. The Company's salary
costs is somewhat high due to its shrinking volume

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<PAGE>



of policies in force and the labor intensive methods utilized in administrative
procedures.

         The  amortization of deferred  acquisition  costs (DAC) is comprised of
two components, as shown in the following table:
<TABLE>

                                             1996                1995            1994          1993
<S>                                     <C>                 <C>               <C>             <C>      
Amortization of DAC                     3,129,605           3,627,023         2,430,081       2,888,690
Current year deferred costs             2,049,305           2,872,745         2,772,789       2,543,504
Net change in DAC                       1,080,300             754,278         (342,708)         345,186
</TABLE>

         The current year deferred  costs  represent the costs of acquisition of
new business in the current year. The  amortization of DAC represents the annual
charge off against the asset and also all of the unamortized  deferred  expenses
on current year lapses.

         The  Company  discontinued   marketing  unlimited  chemotherapy  cancer
products in 1995.  Consequently,  the Company has changed its marketing focus to
other product lines, specifically group accident and health insurance and dental
insurance. The amount of current year deferred costs for 1996 is lower than 1995
because our 1996 new  business  was less than 1995 (and prior years) and because
our new product mix is sold at significantly lower commission rates.

         The amortization of DAC has risen in 1996 and 1995 as compared to prior
years due to an increasing  decline in our inforce cancer  policies.  Because of
the discontinued sales of unlimited chemotherapy cancer policies,  policy lapses
have  exceeded new  business.  In addition,  rate  increases  assessed on cancer
policies have also attributed to increases in lapsed policies.  As the number of
lapsed policies rise, the amount of amortization of DAC also rises.
   
         Other  operating  expenses  increased  $16,259  in 1996  and  increased
$294,325  in  1995.  In  1996  the  Company  incurred  substantial  expenses  in
connection with the acquisition of American Public Life Insurance Company by the
Company.  In 1996 the Company  reduced  expenses  by  reducing  the staff of its
off-site dental administration  office. In 1995 the Company incurred significant
expenses  related to a limited benefit offer made to policyholders as opposed to
a rate  increase.  These costs are somewhat high due to the shrinking  volume of
policies in force.
    
Liquidity and Capital Resources
   
         The  Company's  insurance  operations  provide  the  primary  source of
liquidity  for the Company.  The Company needs  liquidity for benefit  payments,
policy  acquisition  costs and  operating  expenses  on a recurring  basis.  The
Company  currently is not aware of any other  short-term or long-term  liquidity
needs,  although it is possible that additional demands for liquidity will arise
in the future.

         The Company's principal sources of cash to meet its liquidity needs are
premiums and investment income. The Company typically generates excess cash flow
each year from

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operations.  Should an occasion arise where additional resources are needed, the
Company's investments provide an additional source of liquidity. At December 31,
1996  and  1995,  100%  of the  Company's  investments  were in  fixed  maturity
securities,  mortgage loans, investment real estate, policy loans and short-term
certificates  of  deposit.  Total  investments,  combined  with  cash  and  cash
equivalents,  increased  to  $36,780,066  at  December  31,  1996,  compared  to
$35,010,048 at December 31, 1995, due to increases in operational cash flow.
    
         Prior to  consummation  of the Plan of Exchange,  American  Public Life
paid annual cash dividends to  stockholders of $4.70 per share in 1996 and 1995.
In March,  1997,  the Board of Directors of the Company  declared an annual cash
dividend  for 1997 of $4.70 per share which was paid in May,  1997.  In 1996 and
1995, the Company  repurchased  shares of its common stock for an aggregate cost
of  $1,629,445.  The Company also issued shares of common stock in 1996 and 1995
for aggregate consideration of $787,250.

         The  Company's  ability  to pay  dividends  is limited by the amount of
dividends  it receives  from  American  Public  Life.  Payment of  dividends  by
American Public Life is restricted by law to available net surplus computed on a
statutory  basis.  In addition,  without the prior  approval of the  Mississippi
Commissioner  of  Insurance,  the size of any  dividend by American  Public Life
during any one year is limited to the lesser of (i) 10% of surplus;  or (ii) net
gain from  operations for the past three years,  less dividends paid in the past
two years.

         Pursuant  to the  laws and  regulations  of the  State of  Mississippi,
American  Public  Life is  required to  maintain  minimum  statutory  capital of
$400,000 and additional minimum statutory surplus of $600,000. Other states have
similar restrictions for licensing purposes, the largest being a minimum capital
requirement of $2,000,000 in the State of Georgia.

         The National Association of Insurance  Commissioners  ("NAIC") measures
the adequacy of a company's  capital by its risk-based  capital ratio (the ratio
of its total capital, as defined, to its risk-based capital). These requirements
provide a measurement of minimum capital appropriate for an insurance company to
support its overall  business  operations  based upon its size and risk  profile
which considers (i) asset risk,  (ii) insurance risk,  (iii) interest rate risk,
and (iv) business risk. An insurance company's  risk-based capital is calculated
by applying a defined  factor to various  statutory  based assets,  premiums and
reserve  items,  wherein the factor is higher for items with greater  underlying
risk.

         The NAIC has provided  levels of  progressively  increasing  regulatory
action for remedies when an insurance  company's  risk-based capital ratio falls
below a ratio of 1:1.  As of  December  31,  1996,  American  Public Life was in
compliance with these minimum capital requirements as follows:

         Total adjusted capital                               $9,805,000
         Authorized control level risk-based capital          $1,588,000
         Ratio of adjusted capital to risk-based capital          6.17:1


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         The  Company  has  no  outstanding  material  commitments  for  capital
expenditures as of the end of the latest fiscal period.

   
      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                      AND RESULTS OF OPERATIONS FOR THE
                   QUARTERS ENDED MARCH 31, 1997 AND 1996

Financial Condition - March 31, 1997 Compared to December 31, 1996

         Total   stockholder's   equity  decreased  by  $689,360  or  4.2%  from
$16,136,588  December 31, 1996 to $15,453,035  at March 31, 1997.  This decrease
was caused by a $414,171  unrealized  loss on available  for sale  securities at
March 31, 1997  compared to a $251,408  unrealized  gain on  available  for sale
securities  at  December  31,  1996,  and by a net loss of $17,917 for the first
quarter.  The change in unrealized  gain (loss) on available for sale securities
was the result of a sizable  swing in the  government  bond market at the end of
the quarter.

         Total assets  decreased by $645,194 or 1.2% at March 31, 1997  compared
to December 31, 1996.  Securities  increased by $366,908  (net of a market value
adjustment  of $800,000) or 1.1% as a result of the  investment of cash provided
by operations and of cash on hand at the end of the prior year.  Deferred policy
acquisition  costs  decreased  by  $370,472  or 3.3%  because  of the  runoff of
acquisition costs on older lines of business and because a greater proportion of
business  written was group business on which fewer costs are deferred  compared
to  individual  insurance  products.  Deferred  income  tax asset  increased  by
$197,175 or 55.2% due to increases in policy reserves.

         Total liabilities remained level at March 31, 1997 compared to December
31, 1996.  Future policy benefits and unpaid claims increased by $202,609 or .6%
because of the aging of inforce policies.

Results of Operations - First Quarter 1997 Compared to First Quarter 1996

         The  Company  experienced  a net loss in the first  quarter  of 1997 of
$17,917  compared  to net  income  of  $96,734  in the  first  quarter  of 1996,
primarily  due to an  increase of  $558,114  or 13.2%  increase in benefits  and
claims and by a $43,134 or 16.1 % increase  in  insurance  taxes,  licenses  and
fees. The impact of the increase in benefits and claims was offset by a $289,074
increase in  premiums,  by a $58,488  increase in  investment  income,  and by a
decrease of $86,916 in operating expenses.

         Revenue  increased by 4.9% from $7,044,376 in the first quarter of 1996
to $7,390,409 in the first quarter of 1997.  The increase was primarily due to a
4.5%  increase  in  premiums  and a 10.2%  increase in  investment  income.  The
increase in premiums is the result of increased  sales of group  insurance,  but
this increase has been limited by the decrease in cancer  premiums due to policy
lapses  caused by rate  increases and low sales of limited  chemotherapy  cancer
products.

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<PAGE>



Net  investment  income  increased  primarily as a result of rental  income from
investment property that was idle in 1996.

         Benefits  and expenses  increased  by $499,962 in the first  quarter of
1997 compared to the first quarter of 1996, a 7.2%  increase.  This increase was
due to a $558,114 increase in benefits and claims. Benefits and claims increased
because  of  increased  claims  exposure  on  cancer  policies,   and  from  the
introduction of new products such as group dental. Insurance taxes, licenses and
fees  increased by $43,134 due to cost related to the triennial  examination  by
the Mississippi  Insurance  Department.  The impact of the increases in benefits
and claims and  insurance  taxes,  licenses and fees was offset by a decrease in
other operating  expenses  resulting from cost cutting  measures  implemented by
management in the first quarter of 1997.

         Net income in the first  quarter of 1997  compared to the first quarter
of 1996 was also  impacted by a 76.2%  decrease  in the income tax expense  that
resulted  from an decrease in taxable  income  compared to the first  quarter of
1996.
    
 Item 3.           Properties.

         American  Public Life owns its principal  executive  offices located at
2305  Lakeland   Drive,   Jackson,   Mississippi.   The  building   consists  of
approximately  30,000 square feet, and was constructed in 1985. The Company also
owns a building on 480 E. Woodrow Wilson Drive,  Jackson,  Mississippi,  the old
home  office,   which  has  recently  been  leased.  The  building  consists  of
approximately 15,000 square feet. There are no encumbrances on these properties.
Management  believes the  buildings  are in good  condition and adequate for the
Company's foreseeable needs.

Item 4.          Security Ownership of Certain Beneficial Owners and Management.

         The following table sets forth  information as of April 15, 1997, as to
the number of shares of Company Common Stock  beneficially  owned by each of the
Company's directors, including the Company's CEO, and by the Company's directors
and  executive  officers as a group.  The following  table also  includes  those
persons who beneficially  owned, as of April 15, 1997, five percent (5%) or more
of the Company Common Stock.


Name and Address                            Number of Shares      Percentage of
                                             Beneficially    Class Beneficially
                                               Owned                 Owned

Warren I. Hammett                               1,379                    2.6%
2000 Old Leland Road
Greenville, MS 38701

Garry V. Hughes                                   1,000                  1.9%







Post Office Box 30
Louisville, MS 39339

F. Harrell Josey, D.V.M.                       1,163                     2.2%
Post Office Box 231
Starkville, MS 39759

Frank K. Junkin, Jr.                           1,422                     2.7%
262 Quitman Road
Natchez, MS 39120
   
David A. New, Sr.                          29,523(1)                    55.9%
Chairman of the Board
Post Office Box 1487
Natchez, MS 39121
    
David A. New, Jr.                           1,717(1)                     3.3%
David New Drilling Co.,
Inc.
Post Office Box 1487
Natchez, MS 39121
   
Paul H. Watson, Jr.                            1,006                     1.9%
Vice Chairman of the Board
Post Office Box 5487
Greenville, MS 38701
    
   
Johnny H. Williamson                             582                     1.1%
President & CEO of APL
104 Pine Court
Brandon, MS 39042
    
   
Chester C. Montgomery                              0                       0%
2200 Ocean Drive South
Jacksonville, Florida 32250
    
   
All Directors and Executive                   37,796                    71.5%
Officers as a Group (16
Persons)
    

(1)   Mr. New, Sr. and Mr. New, Jr. share voting and investment power with  
respect to 1,400 shares held by David New Operating Company and 14,256 shares 
held by David New Drilling Company.  These shares are reflected only in Mr.New,
Sr.'s beneficial ownership in the table above.

<PAGE>

Item 5.           Directors and Executive Officers.

Directors
   
         The Board  currently  consists of nine (9) directors who serve one-year
terms. The following persons are currently serving as directors of the Company.

         Warren I. Hammett.  Age 70.  Mr. Hammett has been involved in the 
operation and ownership of family farming operations for more than five years.
He has served as a director of American Public Life since 1979, and of the 
Company since its organization in December, 1995. 

         Garry V. Hughes.  Age 62.  Mr. Hughes has been President and Chairman
of the  Board of Hughes Construction Co., Inc. for more than five years and has
 numerous other  business interests.  Hughes Construction Co. builds apartment 
complexes and other commercial and residential structures.  He was elected to 
the Board of American Public Life in  1996, and he has served as a director of 
the Company since its organization in December, 1995. 

         F. Harrell Josey, D.V.M.  Age 72.  Dr. Josey has been a veterinarian 
and the director of Josey Animal Medical Center, Inc. for more than five years.
 He has served as a director of American Public Life since 1974 and of the 
Company since its organization in December, 1995.

         Frank K. Junkin, Jr.  Age 46.  Mr. Junkin has been Senior Vice 
President, Marketing of American Public Life for more than five years.  He has
served as a director of American Public Life since 1987 and of the Company 
since its organization in December, 1995. 

         Chester C. Montgomery.  Age 60. Mr. Montgomery was President and CEO of
Professional   Insurance   Corporation,   a  life  insurance  company  based  in
Jacksonville,  Florida from 1986 until his  retirement in October,  1995. He was
Executive  Vice  President of PennCorp  Financial  Group,  an insurance  holding
company  with  its  principal  offices  in New  York,  New York  which  acquired
ownership  of  Professional  Insurance  Corporation,  from  January,  1995 until
October, 1995. He is currently retired.

         David A. New, Sr.  Age 69.  Mr. New has been Chairman and Director of
David New Operating Co., Inc., David New Oil Co., Inc. and David New Drilling 
Co., Inc. for more than five years.  These companies are engaged in oil and gas
 drilling and exploration.  He also has been Chairman of the Board of American 
Public Life for more than five years and of the Company since its organization 
in December, 1995.  He has served as a director of American Public Life since 
1979 and of the Company since its organization in December, 1995.

         David A. New, Jr.  Age 40.  Mr. New has been Director and President of
David New Operating Co., Inc., David New Oil Co., Inc. and David New Drilling 
Co., Inc. for more than five years.  These companies are engaged in oil and gas
drilling and exploration.  David A. New, 
209188.2/07964.00996

<PAGE>



Jr. is the son of David A. New, Sr.  He has served as a director of American 
Public Life since 1983 and of the Company since its organization in December, 
1995.

         Paul H. Watson, Jr.  Age 58.  Mr. Watson has been President of Farmers
Tractor Company, Inc., a farm equipment dealer, for more than five years.  Mr. 
Watson serves as Director of Trustmark Corp, Jackson, Mississippi.  He has 
served as a director of American Public Life since 1979 and of the Company 
since its organization in December, 1995. 

         Johnny H. Williamson.  Age 63.  Prior to his retirement in August, 
1995, Mr. Williamson was President of American Public Life for more than five 
years.   Mr. Williamson then served as a consultant to American Public Life 
until July, 1996, when he was reappointed President of American Public Life.  
He has served as a director of American Public Life since 1974, and of
the Company since its organization in December, 1995.
    
Executive Officers

         In addition to Mr. New, Sr., Mr. Williamson and Mr. Junkin, who are 
discussed above under the subheading "Directors," the following persons serve 
as executive officers of the Company.  Except as otherwise indicated, each 
officer has been employed by American Public Life for at least five (5) years.
   
         Dianne D. Aycock.  Age 36.  Ms. Aycock is Vice President-Claims of 
American Public Life, a position she has held since April 1, 1997.  From 
January 1, 1995 to April 1, 1997, she was Vice President - Administration.  
From March 1, 1994 to January 1, 1995, she was a Director of Administration.  
Prior to March 1, 1994, she was Manager of Policy Owner Services.
    
         E. Ray Hampton.  Age 44.  Mr. Hampton is Vice President-Data 
Processing of American Public Life, a position he has held since October 1, 
1995.  From July 1, 1995 to October 1, 1995, he was a Manager - Data 
Processing.  From March 7, 1994 to July 1, 1995, he worked as a systems analyst
with American Public Life and prior to that time, he was director of 
information services for a hospital.

         Joseph C. Hartley, Jr.  Age 55.  Mr. Hartley is Senior Vice President,
 Counsel and Secretary/Treasurer of American Public Life, and Secretary of the 
Company.  He has been employed in a senior position with American Public Life 
since December, 1993.  Prior to December, 1993, Mr. Hartley was employed as an
attorney with David New Oil Company.

         Alison James, Jr.  Age 51. Mr. James is a Vice President and Agency 
Director of American Public Life.

         Richard K. Mills.  Age 54.  Mr. Mills is Vice President-Manpower 
Development of American Public Life, a position he has held since January, 
1997.  He was employed by American Public Life in January, 1994, and prior to 
that time was self-employed in the insurance business.

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<PAGE>



         Sharon D. Starnes.  Age 33.  Ms. Starnes is Vice President-Customer 
Service of American Public Life, a position she has held since February 1, 
1997.  From August 15, 1996 to February 1, 1997, she was a Senior Manager - 
Accounting.  Prior to that time she was a Manager - Accounting.

         Jerry C. Stovall. Age 60. Mr. Stovall is Executive Vice President of 
American Public Life, a position he has held since October, 1996.  Until May, 
1995, when he retired,  Mr. Stoval was President of Lamar Life Insurance 
Company.

         William F. Weems.  Age 40.  Mr. Weems is a Vice President - Financial
of American Public Life and Treasurer of the Company.  Mr. Weems has been 
employed by American Public Life in a senior position since November, 1993.  
Prior to November, 1993, he was employed as an accountant with The Andrew 
Jackson Life Insurance Company.

Item 6.           Executive Compensation.

         The  following  table  sets  forth the total  compensation  paid by the
Company or  American  Public  Life for the last  fiscal  year to each person who
served as CEO of the Company or American  Public Life. No executive  officer had
total compensation in excess of $100,000 in 1996.


                                             SUMMARY COMPENSATION TABLE
- ------------------------------------------------------------------------------
                                                  Annual Base Compensation

 Name and Principal Position          Year
                                                         Salary ($)

Johnny H. Williamson                         1996        92,690(1)
President & Chief Executive
Officer of American Public Life
(February,  1981 to August,  1995;
  July,  1996 to  December,  1996)
  Consultant(September, 1995 to 
  July, 1996)

Ralph B. Plummer                             1996         73,614
President & Chief Executive
Officer of American Public Life
(September, 1995 to July, 1996)

(1) Includes consulting fees paid prior to reappointment as President and CEO.


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<PAGE>



Except as set forth in the table above, no compensation was paid to Mr. 
Williamson or Mr. Plummer in 1996.

Director Compensation

         In 1996 directors received $1,500 for each monthly meeting attended. In
1997 directors will receive $750 for each monthly meeting attended.

Item 7.           Certain Relationships and Related Transactions.

         On  August  30,  1995,   American  Public  Life  entered  into  several
agreements with Johnny H. Williamson in connection with his resignation from the
position of President of the Company.  Pursuant to a Severance Agreement between
Mr.  Williamson  and American  Public Life,  Mr.  Williamson  resigned  from the
position of President  effective  August 31, 1995 and American  Public Life paid
him a $43,620 severance  payment.  Mr. Williamson also entered into a Consulting
Agreement  with  American  Public  Life  pursuant  to  which  he was to  provide
consulting  services  to  American  Public  Life  until he  reached  age 65.  As
compensation under the Consulting Agreement,  Mr. Williamson was to be paid $100
per hour with a minimum payment of $1,000 per month. This consulting arrangement
was suspended when Mr.  Williamson was reappointed to serve as President and CEO
in July, 1996. American Public Life also entered into a Stock Purchase Agreement
with Mr.  Williamson in August,  1995,  pursuant to which  American  Public Life
purchased  858 shares of American  Public Life Common Stock from Mr.  Williamson
for an aggregate purchase price of $287,430.  The Company has agreed to purchase
an additional 572 shares of Company Common Stock at a purchase price of $335 per
share, when he ceases to be a director of the Company.  Mr.  Williamson  entered
into an agreement with Company  stockholders  holding a controlling  interest in
the Company  providing that such  stockholders will vote for his election to the
Board of Directors until he reaches age 65.

         In  November,  1996  American  Public Life  purchased  2,361  shares of
American  Public Life Common Stock from Paul  Watson,  a director of the Company
and American Public Life, for $790,935 or $335 per share.

Item 8.          Legal Proceedings.

         American  Public Life is involved in  litigation  arising in the normal
course of business.  Management of the Company,  based on the advice of counsel,
is of the opinion that American Public Life's ultimate liability,  if any, which
may result from the litigation,  will not have a material  adverse effect on the
financial condition of the Company and American Public Life.

Item 9.         Market Price of and Dividends on the Registrant's Common
                Equity and Related Stockholder Matters.

Market Information

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<PAGE>



         There is no established public trading market for the Company's shares.
Management of the Company is not aware of any trades occurring since the Plan of
Exchange  became  effective.  Prior to  consummation  of the  Plan of  Exchange,
American  Public Life's Common Stock was traded on a limited and sporadic  basis
in the over-the-counter market. The following table sets forth the range of high
and low bid prices of American  Public Life's Common Stock for 1995 and 1996 and
is based on information  provided by the National  Quotation Bureau.  The prices
reported by the National Quotation Bureau reflect inter-dealer prices and do not
include retail mark-ups,  mark-downs or commissions and may not have represented
actual transactions.


                             Bid Prices
                    Low                  High
1995

First Quarter        98.00             106.00
Second Quarter      103.00             113.00
Third Quarter       123.50             123.50
Fourth Quarter      137.00             144.00

1996

First Quarter        143.00            150.50
Second Quarter       151.00            160.00
Third Quarter        161.50            161.50
Fourth Quarter       162.25            162.25

         Prior to the consummation of the Plan of Exchange, American Public 
Life purchased and sold shares of American Public Life Common Stock for a 
purchase price of $335 per share. See "Item 7.  Certain Relationships and 
Related Transactions." and "Item 10.  Recent Sales of Unregistered Securities."

Holders

         As of March 31,  1997,  there  were  1,576  holders of record of Common
Stock of the Company.

Dividends

         In 1996 and 1995,  prior to its  acquisition  by the Company,  American
Public Life paid annual cash dividends to its  stockholders  of $4.70 per share.
In March,  1997,  the Board of Directors of the Company  declared an annual cash
dividend for 1997 of $4.70 per share which will be paid in May, 1997.

         The  Company's  ability  to pay  dividends  is limited by the amount 
of dividends  it

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<PAGE>



receives from American Public Life. Payment of dividends by American Public Life
is  restricted by law to available  net surplus  computed on a statutory  basis,
which, as of December 31, 1996, was $6,941,370.  In addition,  without the prior
approval of the Mississippi  Commissioner of Insurance, the size of any dividend
by American  Public Life during any one year is limited to the lesser of (i) 10%
of surplus;  or (ii) net gain from  operations  for the past three  years,  less
dividends paid in the past two years. Under this test,  American Public Life has
$694,137 available for the payment of dividends to the Company in 1997.

Item 10.         Recent Sales of Unregistered Securities.

         The Company issued one share of Common Stock to American Public Life on
December 21, 1996, pursuant to the private offering exemption under Section 4(2)
of the Securities Act of 1933. This share was canceled upon  consummation of the
Plan of Exchange.

         The issuance of Company  Common Stock  pursuant to the Plan of Exchange
was exempt from  registration  under Section  3(a)(10) of the  Securities Act of
1933. The  Mississippi  Commissioner  of Insurance  approved the fairness of the
terms  and  conditions  of the  proposed  issuance  of stock  under  the Plan of
Exchange after a public hearing required by Mississippi  statute.  Notice of the
public  hearing was given to all  stockholders  of the Company at least ten days
prior to the hearing.

         In  November,  1996  American  Public Life sold 1,500  shares of Common
Stock to six  purchasers at a purchase  price of $335 per share  pursuant to the
private  placement  exemption  provided by Section 4(2) of the Securities Act of
1933.  The purchasers  were persons who have personal or business  relationships
with Mr. David A. New, Sr., the Company's  principal  shareholder.  The proceeds
from these sales were  $502,500.  The $335 per share purchase price was based on
the price the  Company  had paid in  purchasing  stock  from Mr.  Williamson  as
described under Item 7.

         On September 1, 1995 American  Public Life sold 1,000 shares of Company
Common  Stock to Garry V.  Hughes,  who is  currently a director of the Company,
pursuant  to the private  placement  exemption  provided by Section  4(2) of the
Securities Act of 1933. The proceeds of this sale were $335,000.

Item 11.         Description of Registrant's Securities to be Registered.

         The Company's authorized capital stock consists of 50,000,000 shares of
Common Stock, no par value ("Company  Common Stock"),  and 25,000,000  shares of
Preferred  Stock,  par  value of $1.00 per share  ("Company  Preferred  Stock").
Presently,  52,844 shares of Company Common Stock are issued and outstanding and
no shares of Company  Preferred Stock are issued and  outstanding.  Although the
Company is authorized to issue Company  Preferred  Stock, the Board of Directors
does not presently have plans to issue any shares of Preferred  Stock. It is not
possible to state the actual effect of any issuance of Preferred  Stock upon the
rights of holders of Company Common Stock since the issuance price and rights of
any future holders of Preferred

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<PAGE>



Stock are not yet determined, but such effects might include (i) restrictions on
Company Common Stock dividends if preferred  cumulative stock dividends have not
been paid;  (ii)  dilution  of voting  power and equity  interest  of holders of
Company Common Stock;  (iii)  preferences of holders of Company  Preferred Stock
upon  liquidation;  or (iv)  required  approval of holders of Company  Preferred
Stock on matters such as mergers or amendments to the Articles of Incorporation.

         Holders of Company Common Stock do not have preemptive rights and 
Company Common Stock does not have any redemption provisions applicable
thereto. Company Common Stock is fully paid and nonassessable.

         In the event of  liquidation,  holders of Company  Common Stock will be
entitled  to receive  pro rata any assets  distributable  to  stockholders  with
respect to the shares  held by them,  after  payment  of  indebtedness  and such
preferential  amounts  as may be  required  to be  paid  to the  holders  of any
Preferred Stock issued hereafter by the Company.

         Holders of Company  Common  Stock have one vote per share on any matter
presented  for  a  vote  of   stockholders.   Under  the  Company   Articles  of
Incorporation,  holders of Company  Common Stock do not have  cumulative  voting
rights.

         The Company may pay dividends unless after giving effect to the payment
(i) the  Company  would  not be able to pay its  debts  as they  come due in the
ordinary  course of business;  or (ii) the  Company's  total  liabilities  would
exceed its total assets.  For the  foreseeable  future,  however,  the Company's
ability to pay dividends will be limited by the amount of dividends its receives
from American Public Life. Thus, the more restrictive  provisions  applicable to
American  Public  Life  will  indirectly  limit  the  Company's  ability  to pay
dividends.  Payment of dividends by American Public Life is restricted by law to
available net surplus  computed on a statutory  basis. In addition,  without the
prior approval of the  Mississippi  Commissioner  of Insurance,  the size of any
dividend during any one year is limited to the lesser of: (i) 10% of surplus; or
(ii) net gain from  operations for the past three years,  less dividends paid in
the past two years.

Item 12.         Indemnification of Directors and Officers.

         The Company is incorporated under the laws of Mississippi. Subarticle E
of  Article  8 of  the  Mississippi  Business  Corporation  Act  prescribes  the
conditions  under which  indemnification  may be obtained by a present or former
director  or officer of the  Company who incurs  expenses  or  liabilities  as a
consequence  of matters  arising out of his activities as a director or officer.
The Company Articles of Incorporation provide that the board of directors of the
Company shall have power to make any indemnity,  including  advance of expenses,
to, and to enter into  contracts of indemnity  with, any director,  officer,  or
employee,   except  an  indemnity   against  his  gross  negligence  or  willful
misconduct.  The Company  bylaws  provide for  mandatory  indemnification  of an
officer  or  director  if he acted in good  faith and in a manner he  reasonably
believed to be in or not opposed to the best interest of the Company,

209188.2/07964.00996

<PAGE>



and, with respect to any criminal action or proceeding,  had no reasonable cause
to believe his conduct was unlawful.

         The Company  Articles of  Incorporation  provide that a director of the
Company  will not be liable to the Company or to its  stockholders  for monetary
damages  for any action  taken,  or any failure to take  action,  as a director,
except  liability  for:  (i) the amount of a  financial  benefit  received  by a
director to which he is not entitled;  (ii) an intentional infliction of harm on
the Company or the stockholders; (iii) approving an unlawful distribution by the
Company as provided under the Mississippi  Business  Corporation Act; or (iv) an
intentional  violation of criminal  law. The Company  Articles of  Incorporation
also  provide that if the  Mississippi  Business  Corporation  Act is amended to
authorize   corporate  action  further  eliminating  or  limiting  the  personal
liability of directors, then the liability of a director of the Company shall be
eliminated  or  limited  to the  fullest  extent  permitted  by the  Mississippi
Business Corporation Act, as so amended.

Item 13.         Financial Statements and Supplementary Data.

         For information concerning the financial statements filed as part of  
this Registration Statement, see "Item 15.  Financial Statements and Exhibits."

Item 14.        Changes in and Disagreements with Accountants on Accounting and
                Financial Disclosure.

                Not applicable.

Item 15.         Financial Statements and Exhibits.

(a)      Financial Statements
   
American Public Holdings, Inc. and Consolidated Subsidiaries
                 Consolidated  Balance Sheets - March 31, 1997  (unaudited)  and
                 December 31, 1996 Consolidated Statements of Operations - Three
                 Months  Ended  March 31,  1997 and March 31,  1996  (unaudited)
                 Consolidated    Statements   of   Changes   in    Stockholders'
                 Equity--Three  months Ended March 31, 1997 (unaudited) and Year
                 Ended December 31, 1996 Consolidated  Statements of Cash Flows-
                 Three   Months   Ended  March  31,  1997  and  March  31,  1996
                 (unaudited)  Notes to Consolidated  Financial  Statements-Three
                 Months Ended March 31, 1997 and March 31, 1996 (unaudited)

         American Public Holdings, Inc. and Consolidated Subsidiaries
                 Independent Auditors' Report
                 Consolidated Balance Sheets - December 31, 1996 and 1995
                 Consolidated  Statements of  Operations - Years Ended  December

209188.2/07964.00996

<PAGE>



                 31, 1996, 1995 and 1994  Consolidated  Statements of Changes in
                 Stockholders'  Equity--Years Ended December 31, 1996, 1995, and
                 1994  Consolidated   Statements  of  Cash  Flows--Years   Ended
                 December  31,  1996,  1995,  and  1994  Notes  to  Consolidated
                 Financial  Statements--Years Ended December 31, 1996, 1995, and
                 1994
    
         Financial Statement Schedules

                 II - Consolidated Financial Information of Registrant
                 V - Valuation and Qualifying Accounts

         All other  schedules are omitted because they are not applicable or the
required information is shown in the Financial Statements or Notes thereto.


(b)      Exhibits Required by Item 601 of Regulation S-K

                 *2     Agreement and Plan of Exchange

                 *3(a)  Articles of Incorporation of  American Public Holdings,
                        Inc.

                 *3(b)  Bylaws of American Public Holdings, Inc.

                 *10    Consulting Agreement between American Public Life 
                        Insurance Company and Johnny Williamson.

                 *21    Subsidiaries of Registrant
   
                  27    Revised Financial Data Schedule
    
* Previously filed.




209188.2/07964.00996

<PAGE>



                                                    SIGNATURES


         Pursuant to the  requirements of Section 12 of the Securities  Exchange
Act of 1934, the Registrant has duly caused this Amendment No. 1 to Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized.



                             American Public Holdings, Inc.
                             (Registrant)



   
Date: August 13, 1997        By: /s/ Johnny H. Williamson
                                 -------------------------------------
                                      Johnny H. Williamson, President
    

209188.2/07964.00996

<PAGE>


   
AMERICAN PUBLIC HOLDINGS, INC.


Unaudited Quarterly Financial Statements for
March 31, 1997 and March 31, 1996



209188.2/07964.00996

<PAGE>


<TABLE>
<CAPTION>

American Public Holdings, Inc.
Consolidated Balance Sheets
As of March 31, 1997 and December 31,1996
                                                                     March 31,                 December 31,
                                                                       1997                        1996
                                                                    ----------                  ----------
   <S>                                                               <C>                          <C>
   ASSETS
   Investments:
     Securities:
       Available for sale                                            $33,087,296                  $32,720,388
     Mortgage loans                                                    1,052,707                    1,075,268
     Investment real estate, net                                         768,081                      781,542
     Policy loans                                                      1,567,017                    1,600,398
                                                                  --------------               --------------
                    Total investments                                $36,475,101                  $36,177,596

   OTHER ASSETS:
     Cash and cash equivalents                                           (28,267)                     602,470
     Accrued investment income                                           378,189                      424,805
     Accounts and notes receivable net of allowance
      for uncollectible accounts of $43,000 (1997)
      and $46,000 (1996)                                                 430,575                      512,906
     Deferred policy acquisition costs                                10,947,018                   11,317,490
     Property and equipment - net                                      2,226,406                    2,205,019
     Real Estate acquired in satisfaction of debt                        552,541                      583,393
     Deferred income tax asset                                           554,447                      357,272
     Other                                                                 3,406                        3,659
                                                                 ---------------             ----------------

   TOTAL ASSETS                                                      $51,539,416                  $52,184,610
                                                                 ---------------              ---------------

   LIABILITIES AND STOCKHOLDER'S EQUITY

   LIABILITIES:
     Future policy benefits                                          $33,004,214                  $32,918,172
     Unpaid claims                                                       972,652                      856,085
     Unearned premiums                                                   903,815                      879,437
     Policyholders' dividend accumulations                               400,688                      396,952
     Accounts payable and other liabilities                              805,012                      997,376
                                                                  --------------              ---------------

                 Total liabilities                                   $36,086,381                  $36,048,022
                                                                     ===========                   ==========


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<PAGE>



   COMMITMENTS AND CONTINGENCIES

   STOCKHOLDERS'S EQUITY
     Preferred stock, $1 par value, authorized
      25,000,000 shares
     Common stock, $1 stated value, authorized
       50,000,000 shares, issued 52,844 shares                            52,844                       57,250
     Additional paid-in capital                                        2,589,356                    2,232,750
     Unrealized gain (loss) on available for sale
      securities, net of deferred tax benefit of
      $103,500 for 1997 and ($62,852) for 1996                         (414,171)                      251,408
     Retained earnings                                                13,225,006                   14,609,589
                                                                  --------------              ---------------
                                                                      15,453,035                   17,150,997

     Less cost of treasury stock - 4,406 shares (1996)                         0                  (1,014,409)
                                                                  --------------              ---------------

               Total stockholders' equity                             15,453,035                   16,136,588
                                                                  --------------              ---------------

   TOTAL LIABILITIES AND STOCKHOLDERS'
   EQUITY                                                            $51,539,416                  $52,184,610
                                                                   =============                  ===========


See notes to consolidated financial statements.

</TABLE>

209188.2/07964.00996

<PAGE>

<TABLE>
<CAPTION>


   American Public Holdings, Inc.
   Consolidated Statements of Operations
   For Three Months Ended March 31, 1997 and 1996

                                                                       March 31,                    March 31,
                                                                            1997                         1996
                                                                     -----------                 ------------
   <S>                                                               <C>                          <C>
   REVENUE:
           Premiums                                                  $ 6,750,791                  $ 6,461,717
           Net investment income                                         634,702                      576,214
           Realized investment gains (losses)                           (12,521)                          976
           Other Income                                                   17,437                        5,469
                                                                   -------------                -------------
                                                                       7,390,409                    7,044,376

   BENEFITS AND EXPENSES:
           Benefits and claims                                         4,797,367                    4,239,253
           Commissions expense                                           564,289                      596,915
           Salaries and benefits                                         634,901                      604,223
           Amortization of deferred policy acquisition
              costs                                                      884,841                      897,263
           Insurance taxes, licenses and fees                            310,273                      267,139
           Other operating expenses                                      204,363                      291,279
                                                                  --------------                -------------
                                                                       7,396,034                    6,896,072
                                                                  --------------                -------------

   INCOME (LOSS) BEFORE INCOME TAX
      PROVISION                                                          (5,625)                      148,304

   INCOME TAX PROVISION                                                   12,292                       51,570
                                                                    ------------                 ------------

   NET INCOME (LOSS)                                                  $ (17,917)                     $ 96,734
                                                                           =====                        =====

   NET INCOME (LOSS) PER SHARE                                       $    (0.34)                    $    1.83
                                                                           =====                        =====


See notes to consolidated financial statements.
</TABLE>


209188.2/07964.00996

<PAGE>


<TABLE>
<CAPTION>

American Public Holdings, Inc.
Consolidated Statements of Changes in Stockholders' Equity
For Periods Indicated

                                                                             Unrealized
                                                             Additional      Gain on                                      Total
                                    Common Stock              Paid-in        Available for     Retained     Treasury   Stockholders'
                                       Shares      Amount     Capital        Sale Securities   Earnings     Stock        Equity
                                       ---------------------------------------------------------------------------------------------

<S>               <C> <C>                <C>       <C>       <C>              <C>           <C>          <C>           <C>         
BALANCE, DECEMBER 31, 1995               57,250    $ 57,250  $ 2,232,750            $ 0     $ 14,705,318 $ (398,009)   $ 16,597,309

Change in net unrealized gain(loss)                                             251,408                                     251,408

Treasury Stock acquired                                                                                   (1,068,650)   (1,068,650)

Treasury Stock reissued                                                                                       452,250       452,250

Net Income                                                                                       156,884                    156,884

Dividend paid to Stockholders                                                                  (252,613)                  (252,613)
                                       --------   ---------- -----------  -------------    -------------  -----------  ------------
BALANCE, DECEMBER 31, 1996               57,250      57,250    2,232,750        251,408       14,609,589  (1,014,409)    16,136,588

Change in net unrealized gain(loss)                                           (665,579)                                   (665,579)

Treasury Stock liquidated               (4,406)     (4,406)  (1,010,003)                                    1,014,409             0

Adjust exchange price                                          1,366,609                     (1,366,609)                          0

Net loss                                                                                        (17,917)                   (17,917)

Dividend paid to Stockholders                                                                       (57)                       (57)
                                    -----------   ---------- -----------  -------------    -------------  -----------  ------------
BALANCE, MARCH 31, 1997                  52,844    $ 52,844  $ 2,589,356    $ (414,171)    $ 13,225,006          $ 0   $ 15,453,035
                                         ======    ========  ==========     ===========    ============        =====   ============

See notes to consolidated financial statements.
</TABLE>

209188.2/07964.00996

<PAGE>

<TABLE>
<CAPTION>


American Public Holdings, Inc.
Consolidated Statements of Cash Flows
For The Three Months Ended March 31, 1997 and March 31, 1996

                                                                              March 31,                 March 31,
                                                                                1997                      1996
                                                                             ----------                -----------
<S>                                                                          <C>                         <C>          

OPERATING ACTIVITIES:
     Net income (loss)                                                       $ (17,917)                   $ 96,734
     Adjustments to reconcile net income (loss) to
         net cash provided by operating activities:
           Realized loss (gain) of sale of assets                                12,521                      (976)
           Depreciation                                                          89,892                     81,777
           Amortization of deferred policy acquisition costs                    884,841                    897,263
           Deferred income tax expense (benefit)                               (30,780)                    (5,143)
           Decrease (increase) in receivables                                   128,947                     10,681
           Decrease (increase) in other assets                                      253                        581
           Policy acquisition costs deferred                                  (514,369)                  (547,698)
           Increase in liability for future policy benefits                      86,042                    315,177
           Increase in unpaid claims, accounts pay
             and other liabilities                                             (75,797)                    542,195
           Increase (decrease) in unearned premiums and
             policyholders' dividend accumulations                               28,114                      (784)
                                                                            -----------                -----------

                     Net cash provided by operating activities                  591,747                  1,389,807

INVESTING ACTIVITIES:
     Proceeds from sale of real estate                                           18,331                      8,118
     Purchase of fixed maturity and short-term investments                  (4,830,000)                (5,638,770)
     Mortgage and policy loan repayments                                         55,942                     55,405
     Proceeds from maturities and calls of fixed-maturity
       and short-term investments                                             3,631,118                  4,710,666
     Property and equipment purchased                                          (97,818)                   (82,946)
                                                                            -----------                -----------
                     Net cash used in investing activities                  (1,222,427)                  (947,527)


FINANCING ACTIVITIES:
     Dividends paid to shareholders                                                (57)                  (250,235)
     Payments to acquire treasury stock                                               0                  (273,025)
                                                                            -----------                -----------
                    Net cash used in financing activities                          (57)                  (523,260)

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<PAGE>



                                                                            -----------                -----------

NET INCREASE (DECREASE) IN CASH AND
     CASH EQUIVALENTS                                                         (630,737)                   (80,980)

CASH AND CASH EQUIVALENTS
     AT BEGINNING OF PERIOD                                                     602,470                    301,102

CASH AND CASH EQUIVALENTS
     AT END OF PERIOD                                                        $ (28,267)                  $ 220,122
                                                                                  =====                      =====

SUPPLEMENTAL CASH FLOW INFORMATION
Income taxes paid (refunded)                                                 $        0                  $       0
                                                                                  =====                      =====


See notes to consolidated financial statements.
</TABLE>


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<PAGE>



AMERICAN PUBLIC HOLDINGS, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS THREE
MONTHS ENDED MARCH 31, 1997 AND 1996 (Unaudited)

1.       BASIS OF PRESENTATION
         The consolidated  financial statements include those of American Public
         Holdings, Inc., and its wholly-owned  subsidiary,  American Public Life
         Insurance  Company,  and  APL's  wholly-owned   subsidiary,   DentaCare
         Marketing  and  Administration,   Inc.  All  significant   intercompany
         balances and transactions have been eliminated.

         These interim  financial  statements have been prepared on the basis of
         accounting  principles used in the annual  financial  statements  ended
         December  31,  1996,  and  must be read in  conjunction  with  the 1996
         statements.  ln the opinion of  management,  the  accompanying  interim
         unaudited  consolidated  financial  statements  contain all adjustments
         necessary for a fair statement of consolidated  financial  position and
         results of operations of the Company for the interim periods.

2.       STOCKHOLDERS' EQUITY
         The Company  elected to liquidate its treasury  stock in 1997, as shown
         in the  Consolidated  Statements  of Changes in  Stockholders'  Equity.
         Additionally,  paid-in capital has been adjusted to reflect an increase
         in contributed capital from $40 per share to $50 per share.

3.       EARNINGS (LOSS) PER COMMON SHARE
         Earnings  (loss) per common share is based on net income (loss) and the
         weighted  average  number of shares  outstanding  during  each  interim
         period.  The number of shares used in computing  the earnings per share
         was  52,844 for the  quarter  ended  March 31,  1997 and 52,844 for the
         quarter ended March 31, 1996.

4.       COMMITMENTS AND CONTINGENCIES
         The Company is required to  participate  in certain  guaranty funds and
         involuntary   pools  of   insurance   and  is   therefore   exposed  to
         undeterminable  future  assessments  resulting  from the  insolvency of
         other insurers.

         The Company is involved in litigation  incurred in the normal course of
         business.  Management  of the  Company,  based upon the advise of legal
         counsel,  is of the opinion that the Company's ultimate  liability,  if
         any,  which may  result  from the  litigation  will not have a material
         adverse effect on the  consolidated  financial  condition or results of
         operations of the Company.



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<PAGE>



AMERICAN PUBLIC
HOLDINGS, INC.

Consolidated  Balance  Sheets as of  December  31,  1996 and 1995,  and  Related
Consolidated Statements of Operations,  Changes in Stockholders' Equity and Cash
Flows for Each of the Three Years in the Period Ended  December  31,  1996,  and
Independent Auditors' Report


    

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<PAGE>



INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders of  American Public Holdings, Inc.:

We have audited the  consolidated  balance sheets of American  Public  Holdings,
Inc.  and  subsidiary  as of  December  31,  1996  and  1995,  and  the  related
consolidated statements of operations,  changes in stockholders' equity and cash
flows for each of the three years in the period ended  December  31,  1996.  Our
audits also included the financial  statement  schedules  listed in the Index at
Item 15 (a). These financial  statements and financial  statement  schedules are
the responsibility of the Company's management. Our responsibility is to express
an opinion on the financial  statements and financial  statement schedules based
on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the  consolidated  financial  position of  American  Public
Holdings,  Inc. and subsidiary as of December 31, 1996 and 1995, and the results
of their  operations  and their  cash  flows for each of the three  years in the
period ended December 31, 1996, in conformity with generally accepted accounting
principles.  Also, in our opinion,  such  financial  statement  schedules,  when
considered in relation to the basic consolidated financial statements taken as a
whole,  present  fairly  in all  material  respects  the  information  set forth
therein.

/s/ DELOITTE & TOUCHE LLP
Jackson, Mississippi
March 5, 1997




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<PAGE>





AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED BALANCE SHEETS
DECEMBER 31, 1996 AND 1995
- -----------------------------------------------------------------------------
   
                                                       1996             1995
ASSETS
    
   
Investments:
  Securities:
   Available for sale, at fair value
    (amortized cost of $32,406,128)             $  32,720,388
    Held to maturity, at amortized
       cost (fair value of $31,913,000)                          $  31,084,657
    
  Mortgage loans                                    1,075,268        1,257,771

  Investment real estate - net                        781,542          710,326

  Policy loans                                      1,600,398        1,641,192

  Short-term investments                                                15,000

           Total investments                       36,177,596       34,708,946

Cash and cash equivalents                             602,470          301,102

Accrued investment income                             424,805          319,769
   
Accounts and notes receivable, net of
   allowance for uncollectible accounts of
   $46,000 (1996) and $102,000 (1995)                 512,906          789,759
    
   
Deferred policy acquisition costs                  11,317,490       12,397,790
Property and equipment - net                        2,205,019        2,357,866
Real estate acquired in satisfaction of debt          583,393          695,143
Deferred income tax asset                             357,272          145,356
Other                                                   3,659            8,424
    


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<PAGE>


   
TOTAL ASSETS                                     $ 52,184,610     $ 51,724,155
                                                 ============     ============
    
See notes to consolidated financial statements.



LIABILITIES AND STOCKHOLDERS'
EQUITY                                             1996                  1995

LIABILITIES:
  Future policy benefits                    $32,918,172         $  32,034,811
  Unpaid claims                                 856,085               906,837
  Unearned premiums                             879,437               796,915
  Policyholders' dividend accumulations         396,952               383,569
  Accounts payable and other liabilities        997,376             1,004,714
                                         --------------        --------------
           Total liabilities                 36,048,022            35,126,846
   
COMMITMENTS AND CONTINGENCIES
     (Notes 5, 8 and 11)
STOCKHOLDERS' EQUITY:
  Preferred stock, $1 par value, authorized 
     25,000,000 shares
  Common stock, $1 stated value, authorized
    50,000,000 shares, issued 57,250 shares      57,250              57,250
  Additional paid-in capital                  2,232,750           2,232,750
  Unrealized gain on available for sale 
securities,net of deferred taxes of $63,000     251,408
  Retained earnings                          14,609,589          14,705,318
                                           ------------        ------------
                                             17,150,997          16,995,318
 Less cost of treasury stock - 4,407 (1996)
    and 2,566 (1995) shares                 (1,014,409)           (398,009)
                                           ------------        ------------

           Total stockholders' equity        16,136,588          16,597,309
                                           ------------        ------------

TOTAL LIABILITIES AND
   STOCKHOLDERS' EQUITY                    $ 52,184,610        $ 51,724,155
                                           ============        ============
    


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<PAGE>

<TABLE>
<CAPTION>
   


AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- --------------------------------------------------------------------------------------------------------------------


                                                                 1996                   1995               1994

<S>                                                         <C>                  <C>                  <C>                 
REVENUE:
  Premiums                                                  $  26,069,848        $  25,385,971        $  24,172,890
  Net investment income                                         2,387,010            2,300,624            2,214,311
  Realized investment losses                                     (80,291)             (82,117)              (5,235)
  Other income                                                     26,067               28,129               38,594
                                                           --------------      ---------------        -------------
                                                               28,402,634           27,632,607           26,420,560

BENEFITS AND EXPENSES:
  Benefits, claims, losses and settlement                      17,650,892           18,025,211           16,957,140
      expenses
  Commission expense                                            2,346,428            2,301,863            2,405,062
  Salaries and benefits                                         2,584,925            2,265,737            2,125,891
  Amortization of deferred policy                               3,129,605            3,627,023            2,430,081
      acquisition costs
  Insurance taxes, licenses and fees                            1,019,295              856,424              865,838
  Other operating expenses                                      1,497,277            1,481,018            1,186,693
                                                            -------------         ------------        -------------
                                                               28,228,422           28,557,276           25,970,705
                                                            -------------        -------------        -------------
INCOME (LOSS) BEFORE INCOME
  TAX PROVISION (BENEFIT)                                         174,212            (924,669)              449,855

INCOME TAX  PROVISION (BENEFIT)                                    17,328            (337,013)            (105,545)
                                                            -------------        -------------       --------------
NET INCOME (LOSS)                                            $    156,884        $   (587,656)          $   555,400
                                                                 ========             ========             ========

NET INCOME (LOSS) PER SHARE                                   $      2.92         $    (10.67)           $    10.03
                                                                 ========             ========             ========
See notes to consolidated financial statements.
</TABLE>
    


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<PAGE>
<TABLE>
<CAPTION>
   

AMERICAN PUBLIC HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- --------------------------------------------------------------------------------------------------------------------
                                                                                                 Unrealized
                                                                                                   Gain on
                                                                                                  Available
                                                   Common Stock             Additional              for
                                            ------------------------------    Paid-in                Sale            Retained
                                             Shares             Amount        Capital             Securities         Earnings

<S>              <C>                           <C>           <C>            <C>                                      <C>        
BALANCE, JANUARY 1, 1994                       57,250        $ 57,250       $2,232,750                               $15,289,776

  Treasury stock reissued
  Dividends paid to stockholders
    ($5.59 per share)                                                                                                  (299,853)
  Net income                                                                                                             555,400
                                          -----------    ------------   --------------       ------------------      -------------




BALANCE, DECEMBER 31, 1994                     57,250          57,250        2,232,750                                15,545,323
  Treasury stock acquired
  Treasury stock reissued
  Dividends paid to stockholders
    ($4.70 per share)                                                                                                  (252,349)
  Net loss                                                                                                             (587,656)
BALANCE, DECEMBER 31, 1995                     57,250          57,250        2,232,750                                14,705,318
  Change in net unrealized gain                                                                   $251,408
  Treasury stock acquired
  Treasury stock reissued
  Dividends paid to stockholders
       (4.70 per share)                                                                                                (252,613)
  Net income                                                                                                             156,884
  
BALANCE, DECEMBER 31, 1996                     57,250         $57,250       $2,232,750            $251,408           $14,609,589
                                             ========         =======         ========           =========           ============

See notes to consolidated financial statements.


</TABLE>
    

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<PAGE>



<TABLE>
   
                                                                                                        Total
                                                        Treasury                                     Stockholders'
                                                           Stock                                       Equity
<S>                                                     <C>                                           <C>

BALANCE, JANUARY 1, 1994                                $     (172,314)                               $  17,407,462
  Treasury stock reissued                                           100                                         100
  Dividends paid to stockholders                                                                          (299,853)
   ($5.59 per share)
  Net income                                                                                                555,400
                                                    -------------------                        --------------------
BALANCE, DECEMBER 31, 1994                                    (172,214)                                  17,663,109
  Treasury stock acquired                                     (560,795)                                   (560,795)
  Treasury stock reissued                                       335,000                                     335,000
  Dividends paid to stockholders                                                                          (252,349)
   ($4.70 per share)
  Net loss                                                                                                (587,656)
                                                     ------------------                         -------------------
BALANCE, DECEMBER 31, 1995                                    (398,009)                                  16,597,309
  Change in net unrealized gain                                                                             251,408
  Treasury stock acquired                                   (1,068,650)                                 (1,068,650)
  Treasury stock reissued                                       452,250                                     452,250
  Dividends paid to stockholders                                                                          (252,613)
   ($4.70 per share)
  Net income                                                                                                156,884
                                                   --------------------                        --------------------
BALANCE, DECEMBER 31, 1996                               $  (1,014,409)                                $ 16,136,588
                                                           ============                                 ===========

</TABLE>
    




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<PAGE>


<TABLE>
<CAPTION>
   

AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- ---------------------------------------------------------------------------------------------------------------------------------

                                                             1996          1995                1994
<S>                                                     <C>           <C>                 <C>
OPERATING ACTIVITIES:
  Net income (loss)                                        $156,884     $(587,656)          $555,400
  Adjustments to reconcile net income (loss) to
    net cash provided by operating activities:
      Realized investment losses                             80,291         82,117             5,235
      Amortization of deferred policy acquisition         3,129,605      3,627,023         2,430,081
      Depreciation and other amortization                   410,970        319,082           286,296
      Deferred income tax benefit                         (274,768)      (492,970)         (375,306)
      Decrease (increase) in receivables                    171,817       (80,162)            71,000
      Decrease in other assets                                4,765         41,485           419,414
      Policy acquisition costs deferred                 (2,049,305)    (2,872,745)       (2,772,789)
      Increase in liability for future policy benefits      883,361      1,880,558       (1,305,194)
      Increase (decrease) in unpaid claims, accounts       (58,090)         15,154           160,988
           payable and other liabilities
      Increase (decrease) in unearned premiums and
         policyholders' dividend accumulations               95,905       (39,615)            31,703
                                                     --------------     -------------     -----------

           Net cash provided by operating activities       2,551,435     1,892,271         2,117,216

INVESTING ACTIVITIES:
  Proceeds from sale of real estate                           59,326       160,948            88,520
  Purchase of securities and short-term
     investments                                        (22,339,700)  (19,910,815)      (15,301,653)
  Mortgage and policy loan repayments                        223,297       280,834           255,642
  Proceeds from sales of securities                        1,128,156
  Proceeds from maturities and calls of
    securities and short-term  investments                19,890,844    17,919,027        14,934,367
  Property and equipment purchased                         (567,977)     (394,387)       (1,713,452)
  Refund of deposit                                          225,000
  Improvements to real estate acquired in
    satisfaction of debt                                                  (81,402)          (34,875)
                                                     ---------------    --------------   -------------

           Net cash used in investing activities         (1,381,054)   (2,025,895)       (1,771,451)

</TABLE>
    


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<PAGE>


<TABLE>
<CAPTION>
   

AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994
- ------------------------------------------------------------------------------------------------------------------------

                                                         1996                1995             1994

<S>                                               <C>              <C>                <C>
FINANCING ACTIVITIES:
  Dividends paid to shareholders                  $     (252,613)  $      (252,349)   $    (299,853)
  Proceeds from treasury stock reissued                   452,250           335,000              100

  Payments to acquire treasury stock                  (1,068,650)         (560,795)
                                                -----------------  ----------------  ---------------

           Net cash used in financing activities         869,013)         (478,144)        (299,753)
                                                -----------------  ----------------  ---------------

NET INCREASE (DECREASE) IN CASH                           301,368         (611,768)           46,012
  AND CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS
  AT BEGINNING OF YEAR                                    301,102           912,870          866,858
                                               ------------------   ---------------  ---------------

CASH AND CASH EQUIVALENTS
  AT END OF YEAR                                  $       602,470   $       301,102  $       912,870
                                                       ===========        ==========        =========


SUPPLEMENTAL DISCLOSURE OF NON-CASH
FINANCING AND INVESTING
ACTIVITY-
  Unrealized gain on available for sale
    securities                                    $       251,000
                                                      ===========

SUPPLEMENTAL CASH FLOW
INFORMATION-
  Income taxes paid (refunded)                    $       270,000   $       113,000  $      (113,000)
                                                      ===========        ==========        ==========

See notes to consolidated financial statements.                          (Concluded)

</TABLE>
    

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<PAGE>




AMERICAN PUBLIC HOLDINGS, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994

1.    ACCOUNTING POLICIES

         a.   Nature of Operations  and Basis of Presentation  -   American  
              Public Holdings, Inc. (the Company) is a Mississippi corporation
              organized on December 21, 1995 by American Public Life Insurance
              Company (APL).  The Company was formed to serve as a holding 
              company for APL, and, in effect, is a successor to APL. APL is a
              stock life insurance company that insures against risk of loss 
              under various types of coverages, with the majority of revenue 
              being derived from cancer policy premiums. The Company is 
              licensed to operate in twenty-one states but operates primarily 
              in Mississippi (where it is domiciled), Louisiana and Texas.

              In  1996,  the  Mississippi  Commissioner  of  Insurance  and  APL
              stockholders approved an Agreement and Plan of Exchange (the "Plan
              of  Exchange")   pursuant  to  which  APL  became  a  wholly-owned
              subsidiary of the Company,  and each share of  outstanding  common
              stock of APL was  converted  into one share of common stock of the
              Company.  The  exchange  was  accounted  for  like a  "pooling  of
              interests"  and historical  costs are  continued.  All prior years
              have been  restated  as though the  exchange  had  occurred at the
              beginning of the earliest year presented.

              The consolidated financial statements include those of the Company
              and its  wholly-owned  subsidiary,  APL,  and  APL's  wholly-owned
              subsidiary,  DentaCare  Marketing  and  Administration,  Inc.  All
              significant  intercompany  balances  and  transactions  have  been
              eliminated.

              The  accompanying  financial  statements  have  been  prepared  in
              conformity with generally  accepted  accounting  principles  which
              vary in some  respects  from  accounting  practices  prescribed or
              permitted by the Insurance Department of the State of Mississippi.
              Prescribed  statutory  accounting  practices  include a variety of
              publications   of   the   National    Association   of   Insurance
              Commissioners  (NAIC),  as well as state  laws,  regulations,  and
              general   administrative  rules.  Permitted  statutory  accounting
              practices  encompass  all  accounting  practices not so prescribed
              (see Note 9).

         b.   Use of  Estimates - The  preparation  of financial  statements  in
              conformity with generally accepted accounting  principles requires
              management  to make  estimates  and  assumptions  that  affect the
              reported  amounts  of assets and  liabilities  and  disclosure  of
              contingent  assets and  liabilities  at the date of the  financial
              statements  and the  reported  amounts of  revenues  and  expenses
              during the reporting period.

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<PAGE>



              Actual results could differ from those estimates.

         c.   Investment Securities  -  The Company's investment security 
              portfolio is comprised of fixed maturity securities and is 
              classified as available for sale. The portfolio is therefore 
              carried at fair market value with net unrealized holding gains 
              carried as a separate component of shareholders' equity.  The 
              portfolio classification was changed in 1996 from held to 
              maturity (carried at amortized cost) to available for sale to
              reflect the change in management intent and to provide greater 
              flexibility for liquidating securities within the portfolio.  The
              Company engaged an investment advisor in 1996 and changed 
              investment strategies, reducing the long-term nature of the 
              portfolio. The specific identification method is used to compute
              gains or losses on the sale of these assets. Interest earned on 
              these assets is included in interest income. Securities that 
              reflect a market decline below cost or amortized cost that is 
              deemed other than temporary are written down to net realizable 
              value by a charge to earnings.  Investment premiums and discounts
              are amortized by a method which approximates the interest method.

         d.   Mortgage Loans and Real Estate Acquired in Satisfaction of Debt 
              - The Company makes investments in mortgage loans collateralized
              by real estate.  The return on and ultimate recovery of these 
              loans is generally dependent on the successful operation, sale or
              refinancing of the real estate. The Company monitors the effects
              of current and expected market conditions and other factors on 
              the collectibility of real estate loans. When, in management's 
              judgment, the present value of expected future cash flows from a
              loan is less than the recorded investment in the loan, an 
              impairment is recognized by creating a valuation allowance with a
              corresponding charge to expense. Such estimates of impairment 
              necessarily include assumptions, including estimates of the 
              following: lease, absorption and sales rates; real estate values 
              and rates of return; operating expenses; inflation; and 
              sufficiency of collateral independent of the real estate 
              including, in limited instances, personal guarantees. 
              
              Real estate acquired in  satisfaction  of debt is recorded at 
              the lower of loan balance, including accrued interest, if any,
              or fair value at acquisition.  Additional  valuation  adjustments
              are made when the carrying value exceeds fair market value.

         e.   Cash and  Cash  Equivalents  - For  purposes  of the  consolidated
              statements of cash flows, the Company considers  checking accounts
              and  cash  on  hand  to be  cash  and  cash  equivalents.  Certain
              short-term investments are included in the investments category in
              order  to  conform  to  insurance  company   statutory   reporting
              requirements.

         f.   Property and  Equipment - Property and equipment is stated at cost
              and depreciated and amortized by the straight-line method over the
              estimated  useful  lives of the  assets,  which for  building  and
              improvements is thirty-nine  years and for furniture and equipment
              ranges from five to ten years.


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<PAGE>



         g.   Deferred  Policy  Acquisition  Costs - Commissions and other costs
              that vary with and are primarily  related to the production of new
              and renewed insurance business are deferred and amortized over the
              anticipated  premium  paying  period of the related  policies on a
              pro-rata basis.

         h.   Policy Reserves - The unearned premium reserve recognizes premiums
              as earned pro rata over the policy term. The aggregate reserve for
              future policy benefits has been  actuarially  determined using the
              following assumptions:


                                            Life        Accident and Health

   Mortality for policies issued  100% of 1965-70        100% of 1965-70
     prior to 1982                S&U male mortality     Ultimate male
                                  table                  mortality table

   Mortality for policies issued  100% of 1975-80        100% of 1975-80
     after 1982                   S&U male mortality     Ultimate male
                                  table                  mortality table

   Interest rates                 5-7%                   5-7%

   Withdrawals (Lapse Rates)      30% first year graded  30% first year graded
                                  to 5% in year 21 and   to 5% in year 21 and
                                  later                  later


         i.   Unpaid Claims - Unpaid claims represent the estimated  liabilities
              on claims  reported  to the  Company  plus  provision  for  claims
              incurred but not yet reported.  The  liabilities for unpaid claims
              are   determined   using  both   evaluations  of  each  claim  and
              statistical analyses and represent the estimated ultimate net cost
              of all claims incurred through the end of the reporting period.

         j.   Income Taxes - Deferred tax  liabilities and assets are determined
              based on the differences  between the financial  statement and tax
              bases of assets and liabilities  using enacted tax rates in effect
              in the years in which the differences are expected to reverse. The
              Company   files  a   consolidated   income  tax  return  with  its
              wholly-owned subsidiary.  Income taxes are allocated based on each
              company's separate taxable income.

         k.   Revenue  Recognition - Life  insurance  premiums are recognized as
              revenue  when due from  policyholders.  Accident  and  health  and
              dental  insurance  premiums  are  recognized  as revenue  over the
              policy period in a pro-rata  manner.  Policy benefits and expenses
              are  deferred or accrued to result in a matching of costs with the
              earned  premiums  over the life of the insurance  contracts.  This
              matching is  accomplished  by accrual of the  liability for future
              policy  benefits on  insurance  in force and the  amortization  of
              deferred policy acquisition costs.

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         l.   Profit  Sharing Plan - Employees are eligible to  participate in a
              profit sharing plan covering substantially all employees with more
              than one year of  service.  Contributions  to the plan are made at
              the  discretion of the Board of Directors.  Contributions  made to
              the plan were  approximately $ - 0 - in 1996, $31,000 in 1995, and
              $21,000 in 1994.

         m.   Income  (Loss) Per Share - The income (loss) per share is based on
              the weighted  average number of common shares  outstanding  during
              each year. The weighted  average number of shares  outstanding was
              53,764 in 1996, 55,099 in 1995 and 55,358 in 1994.

2.       INVESTMENTS

              The  amortized  cost and related  approximate  fair value of fixed
maturity securities were as follows:

<TABLE>

                                                     Amortized          Unrealized    Unrealized      Fair
1996                                                   Cost                Gains        Losses        Value

<S>                                                <C>               <C>           <C>           <C>
U. S. Treasury and government
  corporations and agencies                        $ 2,801,365       $    47,351   $     38,949  $  2,809,767
States and political subdivisions                    3,322,717           318,517         13,214     3,628,020
Public utility bonds                                   846,744             8,999          5,088       850,655
Industrial and miscellaneous                         3,230,181            16,810         31,051     3,215,940
Mortgage-backed securities                          22,205,121           370,787        359,902    22,216,006
                                                --------------     -------------  ------------- -------------

                                                   $32,406,128        $  762,464    $   448,204   $32,720,388
                                                  ============          ========       ========   ===========


1995

U. S. Treasury bonds                               $  1,450,547        $ 114,453                 $  1,565,000
States and political subdivisions                     1,406,505                   $       6,505     1,400,000
Public utility bonds                                    699,701            8,369             70       708,000
Industrial and miscellaneous                          1,452,056            8,000         18,056     1,442,000
Mortgage-backed securities                           26,075,848          816,535         94,383    26,798,000
                                                 --------------     -------------  ------------- -------------

                                                  $  31,084,657       $  947,357    $   119,014   $31,913,000
                                                     ===========      ==========    ===========    ===========
   

</TABLE>






209188.2/07964.00996

<PAGE>

<TABLE>
<CAPTION>


        Net realized gains (losses) are summarized as follows:

                                                                 1996            1995               1994
<S>                                                         <C>              <C>                <C>
Calls, maturities and principal receipts of held
  to maturity securities                                                                        $    5,423

Investment security sales                                   $  (25,392)
Real estate acquired in satisfaction of debt                   (54,899)      $ (82,117)           (10,656)
                                                          -------------   -------------      -------------
                                                            $  (80,291)      $ (82,117)         $  (5,235)
                                                               ========        ========           ========

</TABLE>

         Bonds with an  approximate  carrying  value of  $2,689,000  in 1996 and
$2,418,000 in 1995 and  certificates of deposit with a carrying value of $15,000
in 1995 were  pledged to the  respective  states in which the Company  transacts
business for the security  and benefit of  policyholders.  At December 31, 1996,
assets on deposit met minimum statutory requirements.

         The  following is an analysis of the  amortized  cost and fair value of
investments in fixed maturities at December 31, 1996 by contractual maturity:


                                     Amortized              Fair
                                       Cost                Value

Due in one year or less          $    500,000          $   512,970
Due in one to five years              399,979              403,400
Due in five to ten years            4,057,443            4,033,064
Due after ten years                 5,243,585            5,554,948
                               --------------        -------------
                                   10,201,007           10,504,382
Mortgage-backed securities         22,205,121           22,216,006
                               --------------        -------------
                                  $32,406,128          $32,720,388
                                  ===========           ==========


           Actual maturities may differ from contractual  maturities  because of
           the borrowers' right to call or prepay obligations.



209188.2/07964.00996

<PAGE>


<TABLE>
<CAPTION>


           The components of net investment income were as follows:

                                                            1996               1995                   1994

<S>                                                    <C>                 <C>                 <C>         
Fixed maturities                                       $  2,405,619        $  2,271,250        $  1,980,475
Mortgage loans                                              106,630             118,286             128,850
Investment real estate                                       78,770
Policy loans                                                 83,878              87,850              89,765
Short-term investments                                       20,701              63,222             240,163
Real estate acquired in satisfaction of debt                 18,299              18,341              19,255
                                                      -------------       -------------        ------------
           Total investment income                        2,713,897           2,558,949           2,458,508
Investment expenses                                         326,887             258,325             244,197
                                                      -------------       -------------        ------------
Net investment income                                  $  2,387,010         $ 2,300,624         $ 2,214,311
                                                       ======== ===         ===========         ===========
</TABLE>


3.         INVESTMENT REAL ESTATE AND PROPERTY AND EQUIPMENT

<TABLE>
<CAPTION>

           Investment real estate and property and equipment were as follows:

                                             Investment Real Estate               Property and Equipment
                                             1996              1995              1996               1995

<S>                                      <C>                <C>              <C>                 <C>       
Land                                     $  170,000         $  170,000       $   322,447         $  322,447
Buildings and improvements                1,057,399            943,710         1,312,752          1,301,799
Furniture and equipment                                                        1,967,848          1,774,337
                                       ------------       ------------     -------------      -------------
                                          1,227,399          1,113,710         3,603,047          3,398,583
Less accumulated depreciation             (445,857)          (403,384)       (1,398,028)        (1,040,717)
                                       ------------       ------------     -------------      -------------

Property and equipment, net              $  781,542         $  710,326       $ 2,205,019        $ 2,357,866
                                         ==========         ==========       ===========        ===========
</TABLE>


4.         PARTICIPATING POLICIES

         APL had in force  approximately  $2,717,000  in 1996 and  $2,779,000 in
1995 in face amount of annual dividend participating policies. Dividends on such
policies  are based on  mortality,  interest  and  expense  experience,  and are
payable only upon declaration by the

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<PAGE>



Board of Directors. All amounts allocable to policyholders have been accrued and
none of APL's retained earnings was allocable to participating policies.


5.         REINSURANCE

         The maximum  amount of risk that APL retains on any one life is $50,000
($40,000  before 1995) of life  insurance  and waiver of premium  benefits  (all
accidental death benefits are reinsured), depending on age and classification of
risk.

         The  reserves for life and  accident  and health  policies  were stated
after deduction for reinsurance  with other  companies.  A contingent  liability
exists with respect to such  reinsurance,  which could become a liability of APL
in the event that such reinsurance companies are unable to meet their obligation
under  the  existing  reinsurance  agreements.  The  reinsured  portion  of life
reserves deducted in developing the net liability was  approximately  $32,000 in
1996 and $37,000 in 1995  relating to insurance in force of  $4,302,000  in 1996
and $4,782,000 in 1995. The reinsurance  portion of accident and health reserves
deducted in developing the net liability was  approximately  $24,000 in 1996 and
$25,000 in 1995.

6.       POLICY CLAIMS

         Activity in the  liability  for unpaid  policy  claims is summarized as
follows:

                                         1996                  1995

Balance at January 1              $     906,837          $   889,926
  Less reinsurance recoverables             470               30,143
                                  -------------         ------------
Net balance at January 1                906,367              859,783
                                  -------------         ------------

Incurred related to:
  Current year                       13,698,234           13,088,542
  Prior years                         2,727,849            2,678,782
                                  -------------         ------------
Total incurred                       16,426,083           15,767,324
                                  -------------         ------------

Paid related to:
  Current year                       13,057,102           12,158,555
  Prior years                         3,420,623            3,562,188
                                  -------------         ------------
Total paid                            16,477,725          15,720,740

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<PAGE>



                                  -------------         ------------

Net balance at December 31              854,725              906,367
  Plus reinsurance recoverables           1,360                  470
                                  -------------         ------------
Balance at December 31              $   856,085         $    906,837
                                       ========             ========


         The liability  for unpaid policy claims is composed of claims  incurred
but not reported and claims  reported and in course of settlement.  The accident
and health  policy  reserve  includes a claim  reserve of $3,682,000 in 1996 and
$4,121,000 in 1995 which represents the present value of future claims.

7.       INCOME TAXES
<TABLE>
<CAPTION>
   
         The components of the provision for income taxes were as follows:

                                                               1996              1995               1994

<S>                                                       <C>               <C>               <C>         
Current provision                                         $    292,096      $    155,957      $    269,761
Deferred benefit                                             (274,768)         (492,970)         (375,306)
                                                        --------------     -------------     -------------
           Income tax provision (benefit)                 $     17,328      $  (337,013)      $  (105,545)
                                                              ========          ========          ========


         The  significant  components of the deferred  income tax benefit are as
follows:

                                                               1996             1995                1994

Deferred policy acquisition costs                         $  (432,418)      $  (414,287)    $    (105,731)
Future policy benefit liabilities                             (19,961)         (155,384)         (257,735)
Capital losses deducted (carried forward)                     (42,955)          (82,085)           (8,184)
Alternative minimum tax                                       (74,862)          (36,737)          (51,422)
Valuation allowance applicable to
  deferred tax assets                                          267,199           138,486            51,422
Other                                                           28,229            57,037           (3,656)
                                                        --------------     -------------     -------------
           Deferred income tax benefit                    $  (274,768)      $  (492,970)     $   (375,306)
                                                              ========          ========          ========

</TABLE>
    

209188.2/07964.00996

<PAGE>



         The tax effects of  significant  items  comprising the net deferred tax
asset are as follows:

<TABLE>

                                                                       1996                  1995

<S>                                                             <C>                   <C>
Deferred tax liabilities:
  Unrealized gain on available for sale securities              $   (106,848)
  Deferred policy acquisition costs                               (2,286,550)         $  (2,718,968)
           Total deferred tax liabilities                         (2,393,398)            (2,718,968)

Deferred tax assets:
  Unrealized loss on real estate acquired in
         satisfaction of debt                                          81,106                 96,763
  Future policy benefit liabilities                                 2,721,345              2,701,384
  Capital loss carryforward                                           133,224                 90,268
  Alternative minimum tax credits                                     293,916                219,054
  Other                                                                65,085                 77,658
                                                              ---------------         --------------
           Total deferred tax assets                                3,294,676              3,185,127

Valuation allowance:
 Reduction of alternative minimum tax
         credits                                                    (293,916)              (219,054)
  Reduction of remaining deferred tax asset
         to alternative minimum tax rate
         of 20%                                                     (250,090)              (101,749)
                                                              ---------------         --------------
                                                                    (544,006)              (320,803)
                                                              ---------------         --------------
Net deferred tax asset                                           $    357,272          $     145,356
                                                                    =========               ========
</TABLE>

         The valuation allowance increased by approximately $223,000 in 1996 and
$138,000  in 1995 and  results  from the  Company  computing  the tax effects of
temporary  differences using the alternative minimum tax rate, which the Company
believes it will be subject to over the foreseeable future.

         At  December   31,   1996,   the  Company   had   accumulated   untaxed
policyholders' surplus of approximately $1,923,000.  The Company is not required
to pay  tax on the  balance  in the  surplus  account  unless  distributions  to
stockholders exceed accumulated taxed earnings.

         The effective  income tax rate on earnings (loss) before federal income
taxes  differed  from the  statutory  federal  income tax rate for the following
reasons:


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<PAGE>


<TABLE>

                                                                          1996           1995          1994
<S>                                                                    <C>              <C>          <C>   
Statutory federal income tax rate                                        35.0%         (35.0)%        35.0%
Add (deduct):  Small life insurance company deduction                  (112.6)          (18.4)       (71.1)
  Valuation allowance on deferred tax assets                             100.0            15.0         11.4
  Other                                                                    (15.9)         02.0         01.2
                                                                    ----------       ---------     --------
Effective income tax rate                                                 6.5%         (36.4)%     ( 23.5)%
                                                                        ======          ======        =====

</TABLE>

         The  alternative  minimum tax credit  carryover  approximated 
         $ 294,000 at December 31, 1996.

8.       STOCKHOLDERS' EQUITY

         The  Company's  ability  to pay  dividends  is limited by the amount of
dividends  its receives  from APL.  Payment of dividends by APL is restricted by
law to available net surplus computed on a statutory basis. In addition, without
the prior approval of the Mississippi Commissioner of Insurance, the size of any
dividend  by APL  during  any one year is  limited  to the  lesser of (i) 10% of
surplus;  or (ii) net  gain  from  operations  for the past  three  years,  less
dividends paid in the past two years.

         Pursuant to the laws and regulations of the State of  Mississippi,  APL
is required to maintain  minimum  statutory  capital of $400,000 and  additional
minimum  statutory surplus of $600,000.  Other states have similar  restrictions
for licensing  purposes,  the largest  being a minimum  capital  requirement  of
$2,000,000 in the State of Georgia.

         APL entered into a Stock Purchase  Agreement with the President and CEO
of APL in August 1995,  pursuant to which APL purchased 858 shares of APL Common
Stock  from the  President  and CEO of APL for an  aggregate  purchase  price of
$287,430. The Company has agreed to purchase an additional 572 shares of Company
Common  Stock,  at a purchase  price of $335 per  share,  when he ceases to be a
director of the Company.

         In November, 1996 APL purchased 2,361 shares of APL Common Stock from a
director of the Company and APL, for $790,935 or $335 per share.

         The  National  Association  of  Insurance  Commissioners  measures  the
adequacy of a company's  capital by its  risk-based  capital ratio (the ratio of
its total capital,  as defined, to its risk-based  capital).  These requirements
provide a measurement of minimum capital appropriate for an insurance company to
support its overall  business  operations  based upon its size and risk  profile
which considers (i) asset risk,  (ii) insurance risk,  (iii) interest rate risk,
and (iv) business risk. An insurance company's  risk-based capital is calculated
by applying a defined  factor to various  statutory  based assets,  premiums and
reserve items, wherein the

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<PAGE>



factor is higher for items with greater underlying risk.

         The NAIC has provided  levels of  progressively  increasing  regulatory
action for remedies when an insurance  company's  risk-based capital ratio falls
below a ratio of 1:1. As of December 31, 1996, APL was in compliance  with these
minimum capital requirements as follows:

Total adjusted capital                                             $ 9,805,000
Authorized control level risk-based capital                        $ 1,588,000
Ratio of adjusted capital to risk-based capital                         6.17:1


9.       STATUTORY FINANCIAL INFORMATION

         Generally  accepted  accounting  principles  differ in certain respects
from the accounting  practices  prescribed or permitted by insurance  regulatory
authorities  (statutory basis). A reconciliation between consolidated net income
and  stockholders'  equity  as  reported  under  generally  accepted  accounting
principles (GAAP basis) and statutory net income and stockholders' equity of APL
follows:

<TABLE>
   
                                   1996                                  1995                                    1994
                            ---------------------------------------------------------------------------------------------
                                  Net             Stockholders'        Net Income       Stockholders'              Net
                                 Income              Equity              Loss)             Equity                 Income


<S>                            <C>               <C>              <C>                 <C>                  <C>          
GAAP basis                     $   156,884       $ 16,136,588     $    (587,656)      $ 16,597,309         $     555,400

Adjustments to:
  Policy reserves                (476,697)          6,380,953            557,013         6,857,650               919,814
  Non-admitted assets                              (1,392,981                          (1,479,035)
  Deferred acquisition costs     1,080,300       (11,317,490)            754,277      (12,397,790)             (342,708)
  Deferred income taxes          (274,768)          (357,272)          (492,970)         (145,356)             (375,306)
  Unrealized gain on    
    invested securities                             (314,260)
  Other                            131,076            178,001          (109,130)           181,845              (48,840)
                           ---------------     --------------    ---------------   ----------------         -------------

Statutory basis                $   616,795    $     9,313,539     $      121,534  $      9,614,623          $    708,360
                           ===============    ===============     ==============  ================          ============

 </TABLE> 
    

10.      FAIR VALUES OF FINANCIAL INSTRUMENTS

         In accordance with FAS Statement No. 107, "Disclosures about Fair Value
of  Financial  Instruments",  information  is  provided  about the fair value of
certain  financial  instruments  for which it is  practicable  to estimate  that
value. The fair value amounts disclosed represent management's best estimates of
fair value. In accordance with FAS No. 107, this

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<PAGE>



disclosure excludes certain insurance  policy-related  financial instruments and
all nonfinancial instruments. The aggregate fair value amounts presented are not
intended to represent the underlying aggregate fair value of the Company.

         The estimated  fair values are  significantly  affected by  assumptions
used,  principally the timing of future cash flows, the discount rate, judgments
regarding current economic conditions, risk characteristics of various financial
instruments and other factors.  Because assumptions are inherently subjective in
nature,  the  estimated  fair values  cannot be  substantiated  by comparison to
independent  quotes and,  in many cases,  the  estimated  fair values  could not
necessarily  be realized in an immediate  sale or settlement of the  instrument.
Potential tax  ramifications  related to the realization of unrealized gains and
losses that would be incurred in an actual sale and/or  settlement have not been
taken into consideration.

         The methods and assumptions used to estimate fair value are as follows:

           o    Fair value for  securities  is  determined  from  quoted  market
                prices,  where  available.  For securities not actively  traded,
                fair value is estimated  using quoted  market prices for similar
                securities.

           o    Fair value for mortgage loans is estimated by  discounting  cash
                flows and using  current  interest  rates on similar real estate
                loans  considering  credit  ratings and the  remaining  terms to
                maturity.

           o    Fair value for  short-term  investments  and accrued  investment
                income   approximates  the  carrying  amount.   Fair  value  for
                guaranteed interest and supplementary  contract liabilities also
                approximates  the  carrying  amount  since those  contracts  are
                carried  at  redemption  values  and  there  are  no  applicable
                surrender or mortality charges.

           o    Policy loans have no stated  maturity  dates and are an integral
                part of the related insurance contract.  Accordingly,  it is not
                practicable to estimate a fair value.

         The estimated  fair value of the Company's  financial  instruments  for
which it is practicable to estimate that value, is as follows:







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<PAGE>



                               1996                              1995
                ---------------------------------  ----------------------------
                 Carrying                Fair           Carrying        Fair
                  Amount                Value           Amount          Value

Securities      $  32,720,388      $  32,720,388   $  31,084,657  $  31,913,000
Mortgage loans      1,075,268          1,107,000       1,257,771      1,314,000


11.      COMMITMENTS AND CONTINGENCIES

         The Company is required to  participate  in certain  guaranty funds and
involuntary pools of insurance and is therefore exposed to undeterminable future
assessments resulting from the insolvency of other insurers.

         The Company  leases  various land,  buildings  and operating  equipment
under monthly lease  arrangements.  Expenses incurred under all operating leases
approximated $163,000 (1996), $91,000 (1995) and $112,000 (1994). Future minimum
lease commitments for non-cancelable operating leases are as follows:


1997            $ 135,000
1998              131,000
1999              124,000
2000              112,000
                 -------------

                $ 502,000


         The Company is involved in litigation  incurred in the normal course of
business.  Management of the Company, based upon the advice of legal counsel, is
of the opinion that the Company's ultimate  liability,  if any, which may result
from the  litigation  will not have a material  adverse  effect on the financial
condition or results of operations of the Company.

                                                    * * * * * *

ARTICLE 7, SCHEDULE II - CONDENSED FINANCIAL INFORMATION OF
REGISTRANT


CONDENSED BALANCE SHEETS
DECEMBER 31, 1996 AND 1995


209188.2/07964.00996

<PAGE>

<TABLE>
   


                                                                          1996                 1995
<S>                                                                 <C>                      <C>
ASSETS:

 Investment in American Public Life Insurance                         $16,293,957            $16,547,309
   Company                                                        ---------------        ---------------

         Total assets                                                 $16,293,957            $16,597,309
                                                                       =========               =========


LIABILITIES AND STOCKHOLDER'S EQUITY -
 Due to American Public Life Insurance Company                      $     157,369

STOCKHOLDER'S EQUITY                                                   16,136,588            $16,597,309
                                                                   --------------        ---------------

TOTAL LIABILITIES AND STOCKHOLDER'S
EQUITY                                                                $16,293,957            $16,597,309
                                                                      ===========            ===========
</TABLE>
    

<TABLE>
<CAPTION>
   
CONDENSED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994


                                                         1996                1995                1994
<S>                                                     <C>                <C>                 <C>     

EQUITY IN EARNINGS (LOSS) OF
SUBSIDIARY                                              $314,253           $(587,656)          $555,400

COSTS AND EXPENSES:
 Professional fees                                       134,142
 Amortization                                             23,227
                                                 ---------------
                                                         157,369
                                                 ---------------       --------------      -------------
NET INCOME (LOSS)                                       $156,884           $(587,656)          $555,400
                                                        ========            ========           ========
</TABLE>
    


209188.2/07964.00996

<PAGE>


<TABLE>
<CAPTION>
   
CONDENSED STATEMENTS OF CASH FLOW
YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994

<S>                                                       <C>              <C>                 <C>          

CASH FLOWS FROM OPERATING
ACTIVITIES:
 Net income (loss)                                           $156,884          $(587,656)           $555,400
 Adjustments to reconcile net income (loss)
    to net cash used in operating activities:
      Equity in (earnings) loss of subsidiary               (314,253)             587,656          (555,400)
      Increase due to stockholder                             157,369
                                                      ---------------     ---------------    ---------------
NET CASH USED IN OPERATING
ACTIVITIES                                                $         0      $            0      $           0
                                                             ========            ========           ========

</TABLE>
    

209188.2/07964.00996

<PAGE>
<TABLE>
<CAPTION>



ARTICLE 7, SCHEDULE V - VALUATION AND QUALIFYING ACCOUNTS


         Col. A                    Col. B    Col. C                        Col. D           Col. E

      Description            Balance at      Additions                    Deductions --    Balance at
                             Beginning  -----------------------           Describe           End of
                             of Period     (1)            (2)                                Period
                                          Charged       Charged
                                          to Costs       to Other
                                            and         Accounts --
                                          Expenses      Describe
<S>                            <C>          <C>                           <C>               <C>
1996
Allowance for real
  estate acquired in
 satisfaction of debt          $284,596                                   $ 46,050          $238,546
                                                                           (sales)

Allowance for
 uncollectible agent
 balances                       101,939                                     55,564            46,375
                                                                         (write-offs/
                                                                         collections)

Valuation allowance for
 deferred tax assets            320,803     $223,203                                         544,006
                          -------------  -------------                 -------------     -------------
                               $707,338     $223,203                      $101,614          $828,927
                               ========     ========                      ========          ========


1995
Allowance for real
 estate acquired in
 satisfaction of debt          $443,904                                   $159,308          $284,596
                                                                           (sales)

Allowance for
 uncollectible agent
 balances                         62,296       $39,643                                       101,939

Valuation allowance for
 deferred tax assets            182,317        138,486                                       320,803
                          -------------  -------------               -------------     -------------
                                $688,517      $178,129                    $159,308          $707,338
                               ========       ========                    ========          ========
</TABLE>


<TABLE> <S> <C>

<ARTICLE>                                           7
<CIK>                         0001037559
<NAME>                        American Public Holdings, Inc.
       
<S>                          <C>                     <C>          <C>
<PERIOD-TYPE>                     3-mos                    year         year         
<FISCAL-YEAR-END>           Dec-31-1997              DEC-31-1996  DEC-31-1995  
<PERIOD-START>              Jan-01-1997              Jan-01-1996  Jan-01-1995  
<PERIOD-END>                Mar-31-1997              Dec-31-1996  Dec-31-1995  
<DEBT-HELD-FOR-SALE>           33087296                 32720388            0  
<DEBT-CARRYING-VALUE>                 0                        0     31084657  
<DEBT-MARKET-VALUE>                   0                        0     31913000  
<EQUITIES>                            0                        0            0  
<MORTGAGE>                      1052707                  1075268      1257771  
<REAL-ESTATE>                    768081                   781542       710326  
<TOTAL-INVEST>                 36475101                 36177596     34708946  
<CASH>                          (28267)                   602470       301102  
<RECOVER-REINSURE>                    0                        0            0  
<DEFERRED-ACQUISITION>         10947018                 11317490     12397790  
<TOTAL-ASSETS>                 51539416                 52184610     51724155  
<POLICY-LOSSES>                33004214                 32918172     32034811  
<UNEARNED-PREMIUMS>              903815                   879437       796915  
<POLICY-OTHER>                   972652                   856085       906837  
<POLICY-HOLDER-FUNDS>            400688                   396952       383569  
<NOTES-PAYABLE>                       0                        0            0  
                 0                        0            0  
                           0                        0            0  
<COMMON>                          52844                    57250        57250  
<OTHER-SE>                     15400191                 16079338     16540059  
<TOTAL-LIABILITY-AND-EQUITY>   51539416                 52184610     51724155  
                      6750791                 26069848     25385971  
<INVESTMENT-INCOME>              634702                  2387010      2300624  
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