AMERICAN PUBLIC HOLDINGS INC
10-K, 1998-03-31
REAL ESTATE
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D. C. 20549
                                    FORM 10-K

(X)  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 
ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 1997
or
(  )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934

                        Commission file number 000-22479

                         AMERICAN PUBLIC HOLDINGS, INC.
             (exact name of Registrant as specified in its charter)

                  MISSISSIPPI                            64-0874171
(State or other jurisdiction of incorporation (I.R.S. Employer Identification 
           of organization)                              Number)

2305 Lakeland Drive, Jackson, Mississippi                 39208
(Address of principal executive offices)                (Zip Code)

Registrant's telephone number, including area code: (601-936-6600)

Securities registered pursuant to Section 12(b) of the Act:

                                                     Name of Each Exchange on
         Title of Each Class                             Which Registered

                  None                                         None

Securities registered pursuant to section 12(g) of the Act:

         Common Stock, no par value                         (Title of Class)

         Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act if
1934  during  the  preceding  12 months  (or for such  shorted  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. YES ( X ) NO ( )

         Indicate by check mark if disclosure of delinquent  filers  pursuant to
Item 405 of Regulation S-K is not contained  herein,  and will not be contained,
to the best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K.

         Indicate the number of shares  outstanding of each of the  Registrant's
classes of common stock, as of the latest practicable date.

         Class                                    Outstanding at March 27, 1998
         Common stock, no par value                         1,099,278 Shares

         Based on bid price for shares of Common Stock on March 27, 1998,  the  
aggregate  market value of the voting stock held by nonaffiliates of the 
Registrant was $4,824,671.

                       DOCUMENTS INCORPORATED BY REFERENCE

         Portions of the following  documents are  incorporated  by reference to
Part I, II, and III of the Form 10-K report: (1) Registrant's 1997 Annual Report
to  Shareholders  (Parts I and II), and (2) Proxy  Statement dated April 6, 1998
for Registrant's  Annual Meeting of Stockholders to be held April 28, 1998 (Part
III).




<PAGE>



                         AMERICAN PUBLIC HOLDINGS, INC.
                                    FORM 10-K
                                      INDEX

<TABLE>

                                                                                                               PAGE


                                     PART I

         <S>          <C>                                                                                        <C>       <C>
         ITEM 1.      BUSINESS....................................................................................2
         ITEM 2.      PROPERTIES.................................................................................15
         ITEM 3.      LEGAL PROCEEDINGS..........................................................................15
         ITEM 4.      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS........................................15

                                     PART II

         ITEM 5.      MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED
                           STOCKHOLDER MATTERS...................................................................16
         ITEM 6.      SELECTED FINANCIAL DATA....................................................................16
         ITEM 7.      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS........................................................16
         ITEM 8.      FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA................................................16
         ITEM 9       CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
                           ACCOUNTING AND FINANCIAL DISCLOSURE...................................................16

                                    PART III

         ITEM 10.     DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.........................................17
         ITEM 11.     EXECUTIVE COMPENSATION.....................................................................17
         ITEM 12.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                       MANAGEMENT................................................................................17
         ITEM 13.     CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.............................................17

                                     PART IV

         ITEM 14.     EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
                           FORM 8-K..............................................................................18
         SIGNATURES..............................................................................................19
         EXHIBIT INDEX...........................................................................................21

</TABLE>


                                                        

<PAGE>



                         AMERICAN PUBLIC HOLDINGS, INC.
                                    FORM 10-K

                                     PART I

ITEM 1.  BUSINESS

General

         American  Public  Holdings,  Inc.  (the  "Company")  is  a  Mississippi
business  corporation  organized  on December  21, 1995 by American  Public Life
Insurance Company ("American Public Life"), also a Mississippi corporation.  The
Company was formed to serve as a holding company for American Public Life.

         On February 20, 1996 the Mississippi Commissioner of Insurance approved
an Agreement  and Plan of Exchange  (the "Plan of  Exchange")  pursuant to which
American  Public Life would become a wholly-owned  subsidiary of American Public
Holdings,  Inc., and each share of outstanding American Public Life Common Stock
would be converted into one share of Company Common Stock.  The Plan of Exchange
was approved by the  stockholders  of American  Public Life at a Special Meeting
held on October 29, 1996 and became effective on November 30, 1996.

         The Company has no significant  assets other than the stock of American
Public Life. The assets and  liabilities of the Company on a consolidated  basis
are not materially  different from the assets and liabilities of American Public
Life.  As a holding  company,  the  Company may make  investments  and engage in
businesses  not  permitted  for an insurance  company,  but there are no present
plans to engage in additional activities or to make additional investments.

         American  Public  Life  is a  Mississippi  life  and  health  insurance
company,  which  began  operations  in 1945.  It is  licensed  to do business in
twenty-five (25) states. American Public Life specializes in supplemental health
insurance   products,   including  cancer,   accident,   intensive  care,  heart
attack/stroke  and dental insurance  policies.  American Public Life also offers
whole life and term life insurance contracts.
<TABLE>
<CAPTION>

         The following  table sets forth earned premiums by product line for the
last three years ended December 31.

                                                                 Year ended December 31,
                                              -------------------------------------------------------------
                                                     1997                 1996                   1995
                                                     ------------------------------------------------
<S>                                               <C>                   <C>                    <C>        
Premium revenue:
     Cancer                                       $17,309,712           $18,154,674            $18,300,716
     Life insurance                                   532,294               552,908                578,342
     Accident                                       1,105,802             1,149,841              1,202,815
     DentaCare (Dental)                             5,705,409             4,906,975              4,296,655
     Group Accident & Health                        2,377,267               993,026                693,629
     Other Accident & Health                          325,027               312,424                313,814
                                                   ----------           -----------            -----------
                                                   27,355,511           $26,069,848            $25,385,971
                                                   ==========           ===========             ==========


                                                         1

<PAGE>




Underwriting income:
     Life insurance                                 $(31,870)           $ (346,527)          $   (269,699)
     Accident & Health                            (3,404,419)           (1,719,138)            (2,901,606)

Investment income                                  2,536,674              2,387,010              2,300,624
Other income                                          34,711                 26,067                 28,129

Realized investment losses                           (24,118)              (80,291)               (82,117)
                                                -------------         -------------           ------------

Income (loss) before income tax
    provision                                       (889,022)             $ 174,212            $ (924,669)
                                                     ========              ========               ========
</TABLE>

         The following is a discussion of the  characteristics of the categories
of insurance  currently marketed or in force.  Products are described in general
terms as there are many variations  resulting  principally  from differing state
laws and regulations.

Life Insurance

         American  Public  Life  conducts  its  life  insurance  business  on  a
non-participating  basis. American Public Life is licensed to write insurance in
25 states.  The Company  markets life insurance  business  utilizing  individual
policies written on both a direct and a payroll deduction basis. Plans available
include  1,  5, & 10 year  renewable  term  insurance  issued  up to  $1,000,000
(Maximum Retention by company $50,000).  Rates for these three products are male
and female non tobacco use and standard basis. Underwriting requirements vary by
age and amount of insurance  applied for.  Issue ages are 20-70.  The  following
table  indicates those states which accounted for 5% or more of the total direct
life insurance premiums collected by American Public Life during 1997.


                                           ($)                   (%)

                  Alabama               35,747                  6.23
                  Arkansas              47,117                  8.21
                  Louisiana            107,038                 18.66
                  Mississippi          200,585                 34.96
                  Oklahoma              44,985                  7.84
                  Texas                 71,150                 12.40
                  Others                67,152                 11.70
                                    ----------            ----------
                  Total               $573,774                100.00  %
                                       =======               =======

         American  Public Life offers a simplified  issue whole life policy with
face amounts based on monthly payroll deduction  amounts of $5-$20.  The maximum
issue amount is $40,134. Rates are uni-sex and do not distinguish between smoker
and non smoker.  A spouse rider is available  with up to $10,000  coverage.  The
children's protection rider provides up to $5,000 to


                                                         2

<PAGE>



age 25  where it may then be  converted  to  permanent  coverage  not to  exceed
$25,000.  This product is issued to persons aged 15-65 either individually or by
payroll deduction.

         The family life  protector is a decreasing  term plan  renewable to age
70.  Issue ages are 15 to age 60.  Coverage is provided  individually  or on the
entire family. Maximum issue on the primary insured per unit is $15,000.  Family
coverage  maximums are spouse $3,000 and children  $1,000.  Accidental death and
dismemberment  coverage is included on the primary insured and spouse.  Premiums
may be paid individually or by payroll deduction.

         The Company is in the process of developing a voluntary group term life
plan that will compliment its existing  portfolio of voluntary payroll deduction
accident and health products.

         Term life  insurance  policies  provide death benefits if the insured's
death occurs during the specific premium paying term of the policy and generally
do not include a savings or investment element in the policy premium. Whole life
insurance  policies  provide death  benefits  which are payable under  effective
policies  regardless of the time of the  insured's  death and have a savings and
investment  element  which may result in the  accumulation  of a cash  surrender
value.
<TABLE>
<CAPTION>

         The  following  table sets forth  certain  information  concerning  the
development of American Public Life's life insurance business.


                                                                       Year Ended December 31,
                                                               ----------------------------------------
                                                               1997              1996             1995
                                                               ----------------------------------------
                                                                           (in thousands)

<S>                                                              <C>            <C>             <C>    
Life insurance in force at the end of period:
       Ordinary -    whole life                                  34,772         $35,285         $33,144
                -    term                                        12,657          15,390          18,476
       Industrial                                                     0               0               0
       Other                                                          0               0               0
                                                             ----------      ----------      ----------
             Total                                               47,379         $50,675         $51,620
                                                                =======         =======         =======

New life insurance issued:
       Ordinary -    whole life                                   3,411           3,191           2,474
                -    term                                           819             678           2,692
       Industrial                                                     0               0               0
       Other                                                          0               0               0
                                                               --------         -------         -------
             Total                                                4,230        $  3,869        $  5,166
                                                                  =====           =====           =====

Premium Income                                                 $    532       $     553       $     578
                                                                  =====           =====           =====


</TABLE>
                                                         3

<PAGE>



Accident and Health Insurance (A&H)

         American Public Life is licensed to write accident and health insurance
in 25 states.  The following table indicates those states which accounted for 5%
or more of the total  direct A&H  premiums  collected  by  American  Public Life
during 1997.


         Louisiana                  8,833,456          32.86%
         Mississippi                6,155,706          22.90%
         Oklahoma                   2,629,106           9.78%
         Texas                      4,227,356          15.73%
         Others                     5,035,905          18.73%
                                   ----------         -------
         Total                     26,881,529         100.00%
                                     ========         =======

         American  Public  Life's  A&H  portfolio  includes  plans  that  may be
marketed either on an individual basis or by payroll deduction.  The bulk of new
sales are by payroll deduction with American Public Life taking advantage of the
popularity of this distribution method. The Company's Supplemental Cancer plans,
once the  Company's  lead  products,  have  been  restructured  and as a result,
Voluntary  Group  Dental,  DentaCare  (American  Public Life's PPO Dental Plan),
Disability  Income,  both  group  and  guaranteed  renewal  along  with  medical
supplement plans have become the Company's  leading  products.  Accident,  Heart
Disease,  and Intensive Care are also being  successfully  marketed on a payroll
deduction basis.

         American Public Life's marketing structure consist of 53 general agents
and 725  soliciting  agents.  The Company has expanded its general agent network
with the contracting of four general agent's. Three of these new general agent's
will give the  Company  activity in states  where there has been no  significant
production in the past.

         As it increases its product base and general agent network, the Company
will continue to grow along with the popularity of payroll  deduction as a means
of  distribution.  It is expected  that  American  Public  Life's  knowledge and
experience in this distribution  method will give it a significant  advantage in
the future.

Investments

         American Public Life is regulated as to the types of investments  which
it can make and the  amount of funds  which it may  maintain  in any one type of
investment. American Public Life's investment policy emphasizes investment grade
corporate bonds,  political subdivision bonds, mortgage backed securities issued
by government  agencies and United States Treasury  securities.  Investment real
estate and mortgage  loans are gradually  being  liquidated  as markets  present
themselves.




                                                         4

<PAGE>

<TABLE>
<CAPTION>


         The following table sets forth certain information  concerning American
Public Life's investments at the dates shown.

                                                                       Year Ended December 31,
                                                               1997              1996             1995
                                                            ---------------------------------------------

<S>                                                         <C>              <C>                <C>          
Securities:
         Available for sale                                 34,626,186       $32,720,388             ---
         Held to maturity                                       ---               ---           $31,084,657
Mortgage loans on real estate                                  989,859         1,075,268          1,257,771
Investment real estate                                         727,700           781,542            710,326
Policy loans                                                 1,490,154         1,600,398          1,641,192
Short-term investments                                          ---               ---                15,000
                                                            ----------        ----------        -----------
         Total investments                                  37,833,899       $36,177,596        $34,708,946
                                                            ==========       ===========        ===========


The results with respect to the foregoing investments are as follows:

Net investment income                                        2,536,674        $2,387,010         $2,300,624
Net realized losses on investments
 (before income taxes)                                         (24,118)          (80,291)           (82,117)
Average yield on investments                                     6.94%             6.73%              6.79%
Economic yield on investments
(includes realized and unrealized capital gains)                 8.33%             6.51%              6.55%

</TABLE>


                                                         5

<PAGE>



         As of December 31, 1997 the  maturity  schedule for all bonds and notes
held by American Public Life at amortized cost was as follows:


                                Maturity Schedule

                                 Amortized
Maturity                           Cost                 Percentage of Total
- ---------------------------- --------------            --------------------

Due in one year or less       $    200,000                       .59%
Due in one to five years         2,029,739                      6.02%
Due in five to ten years         3,406,033                     10.09%
Due after ten years              6,011,153                     17.82%
                             -------------                -----------
                                11,646,925                     34.52%
Mortgage-backed securities      22,096,362                     65.48%
                             -------------                 ----------
                               $33,743,287                    100.00%
                               ===========                    =======

Actual  maturities  may  differ  from  contractual  maturities  because  of  the
borrowers' right to call or prepay obligations.

         The Company's supplemental health insurance coverages have a relatively
short duration. The Company's investment policy directs that bond investments be
made with an average duration of five to ten years.  This policy is based on the
recommendation  of  an  investment  consultant  and  the  Company's  independent
actuaries.  A  majority  of the  Company's  government  agency,  mortgage-backed
securities were purchased with an anticipated  average  maturity  falling within
these guidelines.

         The  Company's  investment  policy is to  invest  in state and  federal
obligations as well as corporate  obligations  with a Standard & Poors rating of
"BBB" or greater.  In 1996 the Company  discontinued  the purchase of government
agency,  mortgage-backed  securities  and  disposed of a  significant  amount of
government  agency,  mortgage-backed  securities,  and shifted  these funds into
bonds with short to medium maturities.  Such government agency,  mortgage-backed
securities  continue to be the largest  component of the  portfolio.  Because of
prepayments,   such  securities  present  a  greater  interest  rate  risk  than
traditional fixed income securities.  The intent of the effort to change the mix
of the  portfolio  is to  reduce  the risk,  volatility  and  active  management
required of the portfolio  since a change in market  interest rates results in a
related change in such securities' prepayment risk.




                                                         6

<PAGE>



Marketing and Distribution

         American  Public  Life's  insurance  products are  marketed  through an
independent  field  force of 53 general  agents and 725  producing  agents.  The
American Public Life marketing department provides training support to its field
force on a periodic basis  throughout the year.  Agents are compensated  through
the payment of  commissions  which are  calculated  as a percentage of collected
premium revenue.

         The  following  agencies  have  accounted  for more than 10% of the new
coverage issued in 1995, 1996, and 1997.

                                1997             1996              1997
                               -----------------------------------------

         Clinton, Ruston, LA     8%              11%               12%
         Benoit, Kenner, LA     18%              31%               23%
         MGM, Plano, TX         26%              23%               29%

These  percentages  generally  reflect the percentage of distribution of premium
income. The Clinton agency has exceeded 10% for eight years, excluding 1997, the
Benoit  agency has exceeded 10% for four years,  and the MGM agency has exceeded
10% for twenty-two years.

Reserve Liabilities

         American  Public Life maintains  reserves for future policy benefits to
meet  future  obligations  under  outstanding   policies.   These  reserves  are
calculated by an independent  actuarial firm,  Wakely and Associates,  Inc., and
are certified to be sufficient to meet policy and contract  obligations  as they
mature.  Liabilities for future policy benefits are calculated using assumptions
for interest,  mortality,  morbidity,  expense and withdrawals determined at the
time the policies were issued.  As of December 31, 1997,  the total  reserves of
American Public Life were  $35,322,925.  American Public Life believes that such
reserves for future policy benefits were calculated in accordance with generally
accepted  actuarial  methods and that such  reserves are adequate to provide for
future policy benefits with respect to American Public Life.

Underwriting Activities

         American Public Life maintains an underwriting  department  which seeks
to evaluate  the risks  associated  with the  issuance of an  insurance  policy.
American Public Life's  underwriting and policy issue department is staffed by 8
employees. The department is responsible for data entry, underwriting and policy
issue.  Underwriters  determine  whether an application is accepted or declined.
The underwriting  process  consists of a review of the information  contained in
the application in conjunction  with  information  obtained  through the medical
information bureau (MIB), and through its review of medical histories  furnished
upon request.


                                                         7

<PAGE>



         American  Public Life conducts some telephone  interviews to verify the
information on the application  and to obtain such additional  information as to
enable American Public Life to make an assessment of the applicant's  functional
and  cognitive  capacities.  American  Public  Life  does not  require  physical
examinations  as  part of the  underwriting  process,  as this is not  generally
required for the type of coverages offered.

Claims Administration

         Claims under  American  Public Life's  policies are  administered  by a
claims  department  comprised of 15 employees.  The claim  adjudication  process
principally  includes  verification  of coverage,  analysis of medical  records,
interpretation  of policy  language  and  computation  and payment of  benefits.
American Public Life utilizes a physician who provides advice and direction with
regard to  medical  matters  as they  relate to  American  Public  Life's  claim
adjudication process.

Reinsurance

         American Public Life's maximum retention on any one life is $50,000 for
life insurance and waiver of premium benefits. All accidental death benefits are
reinsured.  There  is  minimal  risk  because  of the  reinsurers  used  and the
relatively low amount of reinsurance credits taken.
The principal reinsurers of American Public Life are as follows:

                                    Business Men's Assurance
                                    Life Reassurance Corp.
                                    Lincoln National Life
                                    Munich American
                                    Swiss Re
                                    CNA

         American  Public  Life also has a small  amount of  reinsurance  on its
accident and health insurance.  Lonestar Life Insurance Company reinsures 25% of
a small block of cancer insurance that was assumed from another company in 1992.
Additionally,  the heart transplant benefit on the heart attack-stroke policy is
reinsured 100% with Cologne Life Reinsurance Company.

Supervision and Regulation

         American  Public  Life  is  subject  to  regulation  by  the  insurance
departments  of those  states  in  which it is  licensed  to  conduct  business.
Although the extent of regulation varies from state to state, the insurance laws
of the various states generally establish  supervisory  departments having broad
administrative  powers with  respect to, among other  matters,  the granting and
revocation  of licenses to  transact  business,  the  licensing  of agents,  the
establishment  of  standards  of financial  solvency,  including  reserves to be
maintained,  the nature of investments  and, in most cases,  premium rates,  the
approval of forms and policies and the form and content of financial statements.
These regulations have as their primary


                                                         8

<PAGE>



purpose the protection of policyholders and do not necessarily confer a benefit
upon stockholders.

         Numerous  proposals to reform the current  health care system have been
introduced in Congress and state  legislatures.  Proposals have included,  among
other things,  modifications to the existing employer-based  insurance system, a
quasi-regulated  system of  "managed  competition"  among  health  plans,  and a
single-payer,  public program. A number of states have passed or are considering
legislation  that would limit the  differentials  in rates that  insurers  could
charge for health care coverages  between new business and renewal  business for
similar demographic groups.  State legislation has also been adopted or is being
considered  that would make health  insurance  available  to all small groups by
requiring  coverage of all  employees  and their  dependents,  by  limiting  the
applicability of pre-existing  conditions  exclusions,  by requiring insurers to
offer a basic plan exempt from certain  benefits as well as a standard  plan, or
by  establishing  a mechanism  to spread the risk of high risk  employees to all
small group insurers.

         Changes  in  regulation  of health  insurance  could  adversely  affect
American Public Life's business. Changes in regulation of health insurance could
also  benefit  American  Public  Life's  business by  increasing  the demand for
supplemental insurance products.

         Most  states in which  American  Public Life  operates  have laws which
require  that  insurers   become   members  of  guaranty   associations.   These
associations  guarantee that benefits due  policyholders of insurance  companies
will  continue  to be provided  even if the  insurance  company  which wrote the
business is  financially  unable to fulfill its  obligations.  To provide  these
benefits, the associations assess the insurance companies licensed in a state to
write that type of insurance for which coverage is guaranteed.  The amount of an
insurer's  assessment  is  generally  based  on the  relationship  between  that
company's  premium  volume  in the state  and the  premium  volume of all of the
companies writing the particular type of insurance in the state.

         American  Public  Life is  subject  to  periodic  financial  and market
conduct  examinations.  The last  completed  financial  examination  of American
Public Life was conducted by the Mississippi Insurance Department for the period
ended December 31, 1992. American Public Life is currently under examination for
the three-year period ended December 31, 1995. In addition, American Public Life
is subject to state imposed  mandatory  annual audits by  independent  certified
public  accountants.  These are  conducted by the Company's  independent  public
accounting  firm in  conjunction  with  its  audit  of the  Company's  financial
statements.

         Payment of dividends by American  Public Life is  restricted  by law to
available net surplus  computed on a statutory  basis. In addition,  without the
prior approval of the  Mississippi  Commissioner  of Insurance,  the size of any
dividend by American  Public Life during any  twelve-month  period is limited to
the lesser of (i) 10% of surplus;  or (ii) net gain from operations for the past
three years, less dividends paid in the past two years.



                                                         9

<PAGE>



Premiums

         Premium rates for all of American  Public Life's products are generally
subject  to  state   regulation.   Premium   regulations   vary  greatly   among
jurisdictions and product lines. Rates are established by American Public Life's
consulting  actuary  and are  reviewed  by the  regulatory  authorities  in most
states. Rate changes must generally be filed and approved by these authorities.

Competition

         American  Public Life is engaged in a highly  competitive  business and
competes  with many  insurance  companies  of  substantially  greater  financial
resources,  including stock and mutual  insurance  companies.  Mutual  insurance
companies  return profits,  if any, to policyholders  rather than  stockholders;
therefore,  mutual insurance  companies may be able to charge lower net premiums
than those  charged  by stock  insurers.  Accordingly,  stock  insurers  such as
American Public Life must attempt to achieve  competitive  premium rates through
greater volume,  efficiency of operation and control of expenses. A large number
of  insurance  companies  are licensed to sell  accident  and health  insurance,
cancer insurance,  and dental insurance.  These include substantially all of the
major carriers in the United States.  A number of these companies  specialize in
supplemental  health  insurance  and may  have  considerably  greater  financial
resources and larger networks of agents than American Public Life.

         American  Public  Life  competes  with  insurers  which  offer  similar
policies in  attracting  new agents and attempts to attract and maintain  agents
through a combination  of competitive  products,  competitive  agent  commission
rates and quality  underwriting  and claims  service.  Management  believes that
flexibility   and  sensitivity  to  changes  in  the  marketplace  are  a  major
consideration in competing for business.

Number of Employees

         The Company employs a total of 80 persons as follows:

New Business                                8
Customer Service                           20
Financial & Data Processing                 7
Marketing                                   6
Legal, Compliance & Services                9
Claims                                     16
DentaCare Services                          8
All Other                                   6
                                           --
                                           80



                                                        10

<PAGE>



Business Acquisitions

         The Company's growth strategy includes the investigation and evaluation
of  acquisition  opportunities  with  respect to  existing  blocks of  insurance
business  underwritten  by  other  companies.   It  is  anticipated  that  these
acquisitions  will  allow the  Company to  increase  business  in force  without
incurring high first year commission and administrative expenses associated with
business  produced  directly by agents. No such acquisitions have been completed
recently.  Management intends to continue to evaluate acquisition  opportunities
as  they  arise.  However,  there  can  be no  assurance  that  any  acquisition
opportunities  will arise or that the Company will be  successful  in completing
any such acquisitions.

Executive Officers of the Registrant

         The executive officers of the Registrant including their positions with
the  Registrant,  their ages and their  principal  occupations for the last five
years are as follows:

         Dianne D. Aycock.  Age 37.  Ms. Aycock is Vice President-Claims of 
American Public Life, a position she has held since April 1, 1997.  From January
1, 1995 to April 1, 1997, she was Vice President - Administration.  From March 
1, 1994 to January 1, 1995, she was a Director of Administration.  Prior to 
March 1, 1994, she was Manager of Policy Owner Services.

         Joseph C. Hartley, Jr.  Age 56.  Mr. Hartley is Senior Vice President, 
Counsel and Secretary/Treasurer of American Public Life, and Secretary of the 
Company.  He has been employed in a senior position with American Public Life 
since December, 1993.  Prior to December, 1993, Mr. Hartley was employed as an 
attorney with David New Oil Company.

         Alison James, Jr.  Age 52. Mr. James is a Vice President and Agency 
Director of American Public Life.

         Frank K. Junkin, Jr.  Age 47.  Mr. Junkin has been Senior Vice 
President, Marketing of American Public Life for more than five years.  He has 
served as a director of American Public Life since 1987 and of the Company since
its organization in December, 1995.

         Richard K. Mills.  Age 55.  Mr. Mills is Vice President-Manpower 
Development of American Public Life, a position he has held since January, 1997.
 He was employed by American Public Life in January, 1994, and prior to that 
time was self-employed in the insurance business.

         Sharon D. Starnes.  Age 34.  Ms. Starnes is Vice President-Customer 
Service of American Public Life, a position she has held since February 1, 1997.
 From August 15, 1996 to February 1, 1997, she was a Senior Manager - 
Accounting.  Prior to that time she was a Manager - Accounting.

         Jerry C. Stovall. Age 61. Mr. Stovall was elected President and Chief 
Executive Officer


                                                        11

<PAGE>



of the Company and American Public Life effective September 2, 1997.  Mr. 
Stovall was Executive Vice President of American Public Life from October, 1996 
through August, 1997. Until May, 1995, when he retired,  Mr. Stovall was 
President of Lamar Life Insurance Company.

         William F. Weems.  Age 41.  Mr. Weems is a Vice President - Financial 
of American Public Life and Treasurer of the Company.  Mr. Weems has been 
employed by American Public Life in a senior position since November, 1993.  
Prior to November, 1993, he was employed as an accountant with The Andrew 
Jackson Life Insurance Company.




                                                        12

<PAGE>



ITEM 2.           PROPERTIES

         American  Public Life owns its principal  executive  offices located at
2305  Lakeland   Drive,   Jackson,   Mississippi.   The  building   consists  of
approximately  30,000 square feet, and was constructed in 1985. The Company also
owns a building on 480 E. Woodrow Wilson Drive,  Jackson,  Mississippi,  the old
home  office,  which is being  leased.  The building  consists of  approximately
15,000 square feet.  There are no encumbrances on these  properties.  Management
believes the  buildings  are in good  condition  and adequate for the  Company's
foreseeable needs.

ITEM 3.           LEGAL PROCEEDINGS

         American  Public Life is involved in  litigation  arising in the normal
course of business.  Management of the Company,  based on the advice of counsel,
is of the opinion that American Public Life's ultimate liability,  if any, which
may result from the litigation,  will not have a material  adverse effect on the
financial condition of the Company and American Public Life.

ITEM 4.           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         There were no matters  submitted to the Company's  shareholders  during
the fourth quarter of 1997.



                                                        13

<PAGE>



                                     PART II


ITEM 5.           MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED
                  STOCKHOLDER MATTERS

         The  information  required  by  this  item  can  be  found  in  "Market
Information and Dividends"  included in the  Registrant's  1997 Annual Report to
Shareholders and is incorporated herein by reference.

         On June 18,  1997 the  Company  sold 75 shares  of common  stock to one
purchaser  at a  purchase  price  of $335  per  share  pursuant  to the  private
placement  exemption provided by Section 4(2) of the Securities Act of 1933. The
purchaser  was a person who has a personal  and business  relationship  with Mr.
David A. New, Sr., the Company's principal  shareholder.  The proceeds from this
sale was $25,215.

         In June of 1997 American  Public Life sold 150 shares of Company Common
Stock to Chester Montgomery who was at that time a newly elected director of the
Company, pursuant to the private placement exemption provided by Section 4(2) of
the Securities Act of 1933 for a purchase price of $335 per share.  The proceeds
of this sale were $50,250.

ITEM 6.           SELECTED FINANCIAL DATA

         The  information  required  by this  item  can be  found  in the  table
captioned  "American  Public  Holdings,  Inc.  Summary of Consolidated  Selected
Financial Data" in the  Registrant's  1997 Annual Report to Shareholders  and is
incorporated herein by reference.

ITEM 7.           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS

         The  information  required  by this item can be found in  "Management's
Discussion  and  Analysis of  Financial  Condition  and  Results of  Operations"
included  in  the  Registrant's  1997  Annual  Report  to  Shareholders  and  is
incorporated herein by reference.

ITEM 8.           FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

         The  consolidated  financial  statements  of  the  Registrant  and  the
accompanying  notes to the  financial  statements  along  with the report of the
independent public accountants and the supplementary  financial  information are
contained  in the  Registrant's  1997  Annual  Report  to  Shareholders  and are
incorporated herein by reference.

ITEM 9.           CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
                  ACCOUNTING AND FINANCIAL DISCLOSURE

         There has been no  change in  accountants  within  the two year  period
ended December 31, 1997.


                                                        14

<PAGE>



                                    PART III

ITEM 10.          DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

         Information  on the directors and executive  officers of the Registrant
can be found  under Item 1  Description  of Business of this Report on Form 10-K
and under the headings  "Election of Directors" and "Executive  Compensation" in
the Proxy  Statement to  shareholders  dated April 6, 1998, and is  incorporated
herein by reference.

ITEM 11.          EXECUTIVE COMPENSATION

         Information  required  by this  item can be  found  under  the  heading
"Executive  Compensation"  in the Proxy  Statement  dated April 6, 1998,  and is
incorporated herein by reference.

ITEM 12.      SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
              MANAGEMENT

         Information  regarding  security ownership of certain beneficial owners
and the officers and directors can be found under the headings "Stock  Ownership
of Principal Stockholder" and "Stock Ownership of Directors and Officers" in the
Proxy Statement dated April 6, 1998, and is incorporated herein by reference.

ITEM 13.      CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Information  regarding certain  relationships and related  transactions
can be found under the caption  "Other  Transactions  with  Management,"  in the
Proxy Statement dated April 6, 1998, and is incorporated herein by reference.




                                                        15

<PAGE>



                                     PART IV


ITEM 14.      EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM
              8-K

A-1.     Financial Statements

         The report of  Deloitte & Touche  LLP,  independent  auditors,  and the
         following   consolidated   financial   statements  of  American  Public
         Holdings,  Inc.  and  consolidated  subsidiaries  are  included  in the
         Registrant's  1997 Annual Report to Shareholders  and are  incorporated
         into Part II, Item 8, herein by reference.

         Consolidated  Balance  Sheets  -  December  31,  1997 and 1996
         Consolidated  Statements of Operations - Years ended December 31, 1997,
           1996,  and  1995  
         Consolidated  Statements  of  Changes in  Stockholders'  Equity -
         Years ended December 31, 1997, 1996 and 1995 
         Consolidated  Statements of Cash Flows  Years ended December 31, 1997, 
           1996 and 1995 
         Notes to the Consolidated  Financial Statements


A-2.     Financial Statement Schedules

         Schedule II - Condensed Financial Information of Registrant
         Schedule V - Valuation and Qualifying Accounts

A-3.     Exhibits Required by Item 601 of Regulation S-K

         *2   Agreement and Plan of Exchange
         *3(a)    Articles of Incorporation of American Public Holdings, Inc.
         *3(b)    Bylaws of American Public Holdings, Inc.
         *10      Consulting Agreement between American Public Life Insurance 
                  Company and Johnny Williamson
          10.1    Form of Bonus Agreement
         *21      Subsidiaries of Registrant
          27      Financial Data Schedule

*        These Exhibits were originally filed as exhibits to the  Registrant's 
         Form 10 filed April 30, 1997, (File No. 000-22479) and are incorporated
         herein by reference.

B.       Reports on Form 8-K

         None




                                                        16

<PAGE>



SIGNATURES

Pursuant to the requirements of Section 13 or 15 (d) of the Securities  Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                         AMERICAN PUBLIC HOLDINGS, INC.


                          BY: /s/ Jerry C. Stovall
                              --------------------------

                                  JERRY C. STOVALL
                                  PRESIDENT AND
                                  CHIEF EXECUTIVE OFFICER


                           DATE:  MARCH 31, 1998

                           By: /s/ William F. Weems
                               -------------------------
                                   WILLIAM F. WEEMS
                                   VICE PRESIDENT  FINANCIAL
                                  (PRINCIPAL FINANCIAL OFFICER AND
                                   PRINCIPAL ACCOUNTING OFFICER)





                                                          17

<PAGE>



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed by the following  persons on behalf of the Registrant and in the
capacities and on the dates indicated:


DATE:    March 31, 1998     BY:    /S/ Warren I. Hammett
                                    ------------------------------------------
                                    Warren I. Hammett, Director

DATE:    March 31, 1998     BY:    /S/ Frank K. Junkin, Jr.
                                    ------------------------------------------
                                    Frank K. Junkin, Jr., Director

DATE:    March 31, 1998     BY:    /S/ David A. New, Sr.
                                    -------------------------------------------
                                    David A. New, Sr., Director

DATE:    March 31, 1998     BY:    /S/ David A. New, Jr.
                                    --------------------------------------------
                                    David A. New, Jr., Director

DATE:    March 31, 1998     BY:    /S/ Paul H. Watson, Jr.
                                    --------------------------------------------
                                    Paul H. Watson, Jr., Director





                                                          18

<PAGE>


                                  EXHIBIT INDEX

10.1       Form of Bonus Arrangement

13         Only those portions of the Registrant's Annual Report to Shareholders
           expressly  incorporated  by  reference  herein are  included  in this
           exhibit  and,  therefore,  are filed as a part of this report of Form
           10-K.

21         Only  those  portions  of the  Proxy  Statement  dated  April 6, 1998
           Registrant's Annual Meeting of Shareholders to be held April 28, 1998
           expressly  incorporated  by  reference  herein are  included  in this
           exhibit  and,  therefore,  are filed as a part of this report of Form
           10-K.

27         Financial Data Schedule.


           All other  exhibits are omitted as they are  inapplicable  or are not
           required by the related instructions.





                                                          19




                                        FORM OF EXECUTIVE BONUS ARRANGEMENT


The position you hold with  American  Public Life is a very  important and vital
one. The manner in which you perform the responsibilities of your position has a
direct effect on the profit level of this company.  In recognition of your value
to APL you have been selected as a participant  in a newly  developed  Executive
Bonus Program (EBP).

The EBP will be based on the annual  performance  of APL from  October 1 through
September 30 each year or until  otherwise  notified.  The first bonus for which
you will be eligible  will be earned based on the results  beginning  October 1,
1997 through September 30, 1998.

The EBP will be as outlined:

1. The procedures will be as follows:

         a.  Calculate  the before tax value of APL as of  September 30
         using actuarial  assumptions  agreed upon by the CEO and Board
         of Directors. No rule of thumb will be used.

         b. From the above calculations, determine the general expense level 
         under which the company should be operating.

         c. The above calculations will be performed during the fourth quarter 
         each calendar year.

2. The Executive Bonuses will be calculated as follows:

         a.  First  component:  Assume a  shareholder's  minimum rate of
         return on the value of the  company.  A 7 1/2%  pre-tax  or 5%
         after tax minimum  annual rate of return is required.  A bonus
         of 10% of the value added over the minimum return is earned.

         b.  Second  component:  Calculate  the  difference  between the assumed
         general  expense level under which the company  should be operating and
         the  actual  general  expense  level.  A  bonus  equal  to 10% of  this
         difference from one year to the next will be earned.




<PAGE>





3. Example of estimated values and bonus calculations at the end of '97:

         a. Calculated values               9/30/96           9/30/97
                                         -----------          -----------

1) Pre-tax value of company              $20,000,000          $22,500,500
2) Assumed General Expense Level           2,000,000            2,200,000
3) Actual General Expense Level            4,000,000            3,900,000
4) Difference between Actual and           2,000,000            1,700,000
    assumed General Expense

         b.  First Bonus Component


1) Increase in company value                    $2,500,000
2) Minimum required shareholder return           1,500,000
    (.075 x 20,000,000)
3) Value added over minimum return               1,000,000
4) Bonus amount (10% of value added)               100,000

         c. Second Bonus Component


1) Decrease in Excess General Expenses          $   300,000
    ($2,000,000 - $1,700,000)
2) Bonus amount (10% of decrease)                    30,000

         d. Total Bonus Amount


1) First Component                              $   100,000
2) Second Component                                  30,000
                                                    -------
3) Total Bonus                                  $   130,000




<PAGE>




                                                 BONUS ALLOCATION

The driving force for the increase in value added comes from the addition of new
business.  Therefore,  marketing  participants will have their bonus tied to new
production.

The following allocations will be made for participating executives:

a) Marketing participants - 1% of first year collected premium in the last 12
months (Oct. 1 -Sep 30) not to exceed 50% of the total bonus pool.

b) Other executive  participants - difference between total executive bonus pool
and that paid to Marketing participants.

Based upon your responsibilities,  you will be eligible for a bonus under (b) in
the "Bonus Allocation" outlined above.

The CEO and Board of  Directors  (outside)  will approve the  allocations  among
participants.  Allocations  will be based  upon  subjective  evaluation  of your
contribution  to  the  overall  financial  results  as  outlined  in  the  bonus
calculations.

The bonus earned is not vested and you must be an employee of the company on the
date the bonus is paid. The company  reserves the right to cancel or modify this
program at any time.

It is anticipated  that the bonuses will be distributed in December of each year
unless  you  are  otherwise  notified.   Your  participation  in  this  plan  is
confidential.  I  know  I can  count  on  your  help  in  reaching  the  company
objectives,  resulting  in the  accelerated  growth of the company and the bonus
pool!



<TABLE>
<CAPTION>


AMERICAN PUBLIC HOLDINGS, INC. AND SUBSIDIARY
CONSOLIDATED SUMMARY OF SELECTED FINANCIAL DATA
                                                                                                    For the years
                                                                                                 ended December 31,
                                                      -----------------------------------------------------------------------

                                                           1997           1996           1995           1994         1993
                                                      -----------------------------------------------------------------------
Revenues:

<S>                                                   <C>            <C>            <C>            <C>            <C>        
    Premiums                                          $27,355,511    $26,069,848    $25,385,971    $24,172,890    $21,300,631
    Net investment income                               2,536,674      2,387,010      2,300,624      2,214,311      2,351,929
    Realized investment gains    (losses)                 (24,118)       (80,291)       (82,117)        (5,235)       339,381
    Other income                                           34,711         26,067         28,129         38,594         35,071

Benefits and expenses:
    Benefits, claims, losses and
       settlement expenses                             20,117,037     17,650,892     18,025,211     16,957,140     12,756,312
    Expenses                                           10,674,763     10,577,530     10,532,065      9,013,565      8,863,845

Income (loss) before income
    tax provision (benefit)                              (889,022)       174,212       (924,669)       449,855      2,406,855

Income tax provision (benefit)                           (146,371)        17,328       (337,013)      (105,545)       763,050

Net income (loss)                                        (742,651)       156,884       (587,656)       555,400      1,643,805
                                                         ========        =======       ========        =======      =========

Net income (loss) per share*                                (0.67)          0.14          (0.51)           .48           1.41


Other selected financial data:
    Stockholders' equity                              $15,623,802    $16,136,588    $16,597,309    $17,663,109    $17,407,462
    Book value per share*                                   14.07          14.29          14.34          15.28          14.93
    Dividends per share*                                      .22            .22            .22            .27            .25
    Total assets                                       52,346,775     52,184,610     51,724,155     51,281,469     50,015,268
</TABLE>

     *Based upon the number of shares after giving retroactive effect for a 20 
      for 1 stock dividend in March, 1998.  Actual dividends paid in 1996, 1995,
      1994 and 1993 were $4.70, $4.70, $4.70, $5.67, and $5.25,  respectively.


<PAGE>

                    AMERICAN PUBLIC HOLDINGS, INC. AND SUBSIDIARY
             MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                          AND RESULTS OF OPERATIONS FOR THE
                    YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995


Overview

         The Company experienced net losses in 1995 and 1997, and relatively low
net  income in 1996.  The  decline in net income is  attributable  to  increased
benefit  costs on  cancer  products,  specifically  chemotherapy  and  radiation
treatment.  The Company has been  implementing  rate  increases on its unlimited
chemotherapy cancer policies,  and this has contributed to the decline in the in
force policy inventory.

         The Company  incurred a net loss in 1995, as a result of higher benefit
costs on its cancer  insurance.  Rate increases on cancer insurance and sales of
dental  insurance  provided  the increase in premium  income over 1994.  Benefit
costs  increased  as sales of dental  insurance  progressed,  in addition to the
increase in cancer claims.  Operating  expenses continued to rise in 1995 as the
Company  continued  developing  new products to market to replace the  declining
sales of cancer insurance.

         Net income  improved in 1996  compared  to 1995 as new group  insurance
products  were  introduced.  Additionally,  benefits  were down,  as the Company
received  fewer cancer claims as compared to the previous  year.  Premium growth
was attributable to additional rate increases on cancer insurance,  and to sales
of dental insurance, group disability, group dental insurance and group hospital
indemnity insurance, all of which are supplemental health products.

         The Company's net loss in 1997 was due to increased claims on unlimited
benefit  cancer  insurance  policies.  The  Company  has  discontinued  sales of
unlimited benefit  policies.  Also contributing to the loss was a decrease in 
our in force  policies  due to rate  increases  on cancer  products  and the  
Company's efforts to  diversify  its  product  mix in order to dilute the amount
of cancer insurance that is in force.  Although the Company's  decision to 
discontinue the sale of unlimited benefit cancer policies had a negative effect 
on the Company's sales  force,  it has been able to attract  new agents with new
 products.  As a result,  the Company  experienced  increased  sales of new 
business in 1997 to a record level of approximately $7,000,000 of annualized 
premium.

Known Trends

         The Company's  marketing strategy has been transformed from primarily a
single product offering,  specifically  cancer insurance,  to a more diversified
product  mix,  which  includes  various  group  insurance  products  and  dental
insurance. As part of this change in marketing strategy,  unlimited chemotherapy
cancer  products were removed from the product mix. Sales of alternative  cancer
products  have been  weak.  However,  sales of our  dental  and group  insurance
products have filled the void left by the departure of cancer sales.

         The  Company  is  attempting  to manage  its  existing  block of cancer
policies with rate increase assessments and by offering a conversion option.

                                                           5

<PAGE>



The  Company  is  attempting  to  further  diversify  its  product  mix with the
introduction  of new individual  hospital  indemnity and  individual  disability
income  insurance.  In 1997, the Company became  licensed to market  products in
Kansas, Illinois,  Indiana, and Utah bringing the number of authorized states to
twenty-five.

Results of Operations

         The  following  table sets forth the Company's  condensed  statement of
operations  for the years ended  December 31, 1993 through 1997,  expressed as a
percentage of total revenues.

<TABLE>

                                                                  Years ended December 31,
                                            1997            1996           1995           1994            1993

<S>                                         <C>            <C>            <C>             <C>            <C>   
Revenues:

     Premium                                 91.4%          91.8%          91.9%           91.5%          88.7%
     Net investment income                    8.5%           8.4%           8.3%            8.4%           9.8%
         Other                                 .1%           (.2)%          (.2)%            .1%           1.5%
                                              ---            ----           ----             --            ---

      Total revenues                        100.0%         100.0%         100.0%          100.0%         100.0%
                                            -----           -----         -----           -----          -----

Benefits and expenses:
     Benefits, claims, losses and
       settlement expenses                   67.3%          62.1%          65.2%           64.2%          53.1%
     Commission expense                       7.5%           8.3%           8.3%            9.1%           9.8%
     Salaries and benefits                    8.1%           9.1%           8.2%            8.0%           8.1%
     Amortization of deferred policy
       acquisition costs                     13.0           11.0%          13.1%            9.2%          12.0%
     Other operating expenses                 7.1%           8.9%           8.5%            7.8%           7.0%
                                              ---            ---            ---             ---            ---

         Total benefits and
            expenses                        103.0%          99.4%         103.3%           98.3%          90.0%
                                            -----           ----          -----            ----           ----


Income before income taxes                   (3.0)%           .6%         (3.3)%            1.7%          10.0%
Provision for federal income taxes            (.5)%           .1%         (1.2)%           (.4)%           3.2%
                                            ------          ----          -----            ----           ---- 

         Net income (loss)                 (2.5)%             .5%         (2.1)%            2.1%           6.8%
                                           ======           =====         ======            ====          =====

</TABLE>

         Premium income has shown an increase in each year illustrated. Prior to
1994,  cancer insurance was the only  significant  product sold in volume by the
agents of the Company.  In the fourth quarter of 1993,  the Company  acquired an
existing block of dental business,  and this acquisition  contributed to premium
growth in the years 1995,  1996 and 1997.  Rate  increases  on cancer  insurance
(less  lapses)  have also  contributed  to the increase in premium  income.  The
components of annualized premiums in force are summarized below:


                                                         6

<PAGE>


<TABLE>
<CAPTION>



                                                           Annualized Premiums In Force
                                                                   (In thousands)

                         Years ended December 31,                    Percentage change
                     1997      1996      1995     1994    1997 vs.1996 1996 vs.1995 1995 vs. 1994

<S>                <C>       <C>       <C>       <C>           <C>          <C>          <C> 
Cancer             $17,826   $19,694   $19,271   $19,159       (9.49)%      2.20%        .58%
Dental Care          6,310     5,466     4,132     4,075       15.44       32.28        1.40
Accident             1,072     1,130     1,195     1,256       (5.13)      (5.44)      (4.86)
Life insurance         375       415       442       479       (9.64)      (6.11)      (7.72)
Other                  419       284       281       157       47.54        1.07       78.98
Group                3,468     1,513     1,109       764      129.21       36.43       45.16
                   -------   -------   -------   -------      ------       -----       ------
Total annualized
premium
in force           $29,470   $28,502   $26,430   $25,890        3.40%       7.84%       2.09%
                   =======   =======   =======   =======        ======      =====       =====
</TABLE>


         As the above table illustrates,  annualized cancer premium has begun to
decrease due to lapses attributable to rate increases assessed on policyholders.
In 1995 the Company discontinued sales of unlimited chemotherapy cancer products
due to higher claim costs. As a result, the sales of cancer products  plummeted.
The void created by lower cancer  sales has been  replaced  with sales of dental
insurance  and  supplemental  group health  insurance,  such as group dental and
group disability.

         Total new business premiums are summarized by line of business below:

<TABLE>
<CAPTION>
                                                          New Business Summary
                                                              (In thousands)

                                           Years ended December 31,              Percentage change
                                   -----------------------------------------------------------------------
                                      1997      1996     1995    1994     1997 vs. 19        1996 vs. 1995
                                   -----------------------------------------------------------------------

<S>                                <C>       <C>        <C>      <C>         <C>              <C>     
Cancer                             $  730    $   708    $1,785   $2,990        3.11%            (60.34)%
Dental Care                         2,249      2,095     1,590    1,268        7.35              31.76
Accident                              385        364       520      432        5.77             (30.00)
Life insurance                         95         45        46       57      111.11              (2.17)
Other                                 435        163       245      248      166.87             (33.47)
Group                               3,086      1,372       372      283      124.93             268.82
                                    -----      -----       ---      ---      ------             ------

Total annualized                   $6,980     $4,747    $4,558   $5,278       47.04%              4.15 %
                                   ======     ======    ======   ======       ======              ======
premium solicited

</TABLE>

         Net  investment  income has  increased  each  year.  The  increases  in
investment income are attributable to an increase in the volume of investments.

         The  Company's  investment  policy is to  invest  in state and  federal
obligations as well as corporate  obligations  with a Standard & Poors rating of
"BBB" or greater. In 1996 the Company
 discontinued the purchase of government agency,  mortgage-backed securities and
disposed  of  a  significant  amount  of  government   agency,   mortgage-backed
securities, and shifted these funds

                                                         7

<PAGE>



into  bonds  with  short  to  medium   maturities.   Such   government   agency,
mortgage-backed   securities  continue  to  be  the  largest  component  of  the
portfolio.  Because of prepayments,  such securities  present a greater interest
rate risk than traditional fixed income securities.  The intent of the effort to
change the mix of the  portfolio  is to reduce the risk,  volatility  and active
management  required of the portfolio  since a change in market  interest  rates
results in a related change in such securities' prepayment risk.

         The Company  experienced  realized investment losses in the years 1997,
1996, and 1995. The investment losses are the result of partial  liquidations of
non-performing real estate holdings.

         Benefits,  claims,  losses and settlement  expenses which is the sum of
claims paid and changes in reserves for claims and future policy  benefits,  has
shown  increases  each year,  with the  exception  of 1996.  The  components  of
benefits, claims, losses and settlement expenses are as follows:
<TABLE>
<CAPTION>

                                    Benefits To Policyholders
                                         (In thousands)

                                    Years ended December 31,                        Percentage change
                          -------------------------------------------        -------------------------------
                           1997        1996        1995          1994        1997 vs. 1996     1996 vs. 1995
                          -------------------------------------------        -------------------------------

<S>                       <C>         <C>           <C>         <C>                 <C>                <C> 
Paid claims               $19,669     $16,672       $16,185     $15,620             17.9%              3.0%

Reserve increase              448         979         1,840       1,337            (54.2)%           (46.8)%
                              ---         ---         -----       -----           -------           -------


Total benefits            $20,117     $17,651       $18,025     $16,957             14.0%            (2.1)%
                          =======     =======       =======     =======             =====            ======

</TABLE>



                                   Benefits to Policyholders
                                  As a % of Total Premium

                       1997           1996         1995        1994
                       ------------------------------------------------

Paid claims             71.90%         63.95%       63.75%       64.62%
Reserve increase         1.64%          3.76%        7.25%        5.53%
                       -------         ------       ------       ------
Total benefits          73.54%         67.71%       71.00%       70.15%
                        ======         ======       ======       ======

         Claims have increased due to increased costs in cancer  treatments such
as  chemotherapy.  Also,  the Company's  expansion  into other  products such as
dental insurance has exposed it to products with high claim utilization costs.



                                                         8

<PAGE>



         Commission  expense has  increased  in  proportion  to the  increase in
premium income.  However, the percentage of commission expense to premium income
has decreased because the Company does not pay commission on cancer premium rate
increases  and also the Company has shifted its focus to product lines which pay
lower commissions.

         Salaries  and  benefits  decreased  in 1997  compared  to  1996  due to
cost-cutting  measures.  The Company was able to reduce staffing in 1997 through
attrition. Increases in prior years were due to the staffing requirements needed
to  service  the  block of dental  coverages  acquired  in 1993,  as well as the
Company's  attempt to  increase  the level of employee  compensation  to be more
competitive in its  recruitment  of qualified  personnel.  The Company's  salary
costs are still somewhat high relative to the volume of policies in force.

         The  amortization of deferred  acquisition  costs (DAC) is comprised of
two components, as shown in the following table:
<TABLE>

                                             1997                1996              1995               1994

<S>                                       <C>                 <C>               <C>                <C>      
Amortization of DAC                       3,899,794           3,129,605         3,627,023          2,430,081
Current year deferred costs               2,380,598           2,049,305         2,872,745          2,772,789
Net change in DAC                         1,519,196           1,080,300           754,278           (342,708)
</TABLE>

         The current year deferred  costs  represent the costs of acquisition of
new business in the current year. The  amortization of DAC represents the annual
charge off against the asset and also all of the unamortized  deferred  expenses
on current year lapses.

         The  Company  discontinued   marketing  unlimited  chemotherapy  cancer
products in 1995.  Consequently,  the Company has changed its marketing focus to
other product lines, specifically group accident and health insurance and dental
insurance.  The amount of current year deferred costs for 1997 and 1996 is lower
than 1995 and prior years  because our 1996 new business was less than 1995 (and
prior  years) and because our new  product  mix is sold at  significantly  lower
commission rates.

         The amortization of DAC has risen in 1997, 1996 and 1995 as compared to
prior  years  due to an  increasing  decline  in our in force  cancer  policies.
Because of the  discontinued  sales of unlimited  chemotherapy  cancer policies,
policy lapses have exceeded new business.  In addition,  rate increases assessed
on cancer policies have also attributed to increases in lapsed policies.  As the
number of lapsed  policies rise, the amount of  amortization  of DAC also rises.
Additionally, fewer costs are deferred on group insurance products such as group
dental and group disability.

         Other operating  expenses  decreased by $540,431 in 1997 compared to an
increase of $16,259 in 1996,  due to  cost-cutting  measures  implemented by the
Company.  Other  operating  expenses  increased  $16,259  in 1996 and  increased
$294,325  in  1995.  In  1996  the  Company  incurred  substantial  expenses  in
connection with the acquisition of American Public Life by the Company.  In 1997
the Company  implemented cost saving measures including staff reductions through
attrition.  In 1996 the Company  reduced  expenses by reducing  the staff of its
off-site dental administration office.

                                                         9

<PAGE>



In 1995 the Company incurred  significant  expenses related to a limited benefit
offer  made to  policyholders  as opposed to a rate  increase.  These  costs are
somewhat high relative to the volume of policies in force.

Liquidity and Capital Resources

         The  Company's  insurance  operations  provide  the  primary  source of
liquidity  for the Company.  The Company needs  liquidity for benefit  payments,
policy  acquisition  costs and  operating  expenses  on a recurring  basis.  The
Company  currently is not aware of any other  short-term or long-term  liquidity
needs,  although it is possible that additional demands for liquidity will arise
in the future.

         The Company's principal sources of cash to meet its liquidity needs are
premiums and investment income. The Company typically generates excess cash flow
each year from operations.  Should an occasion arise where additional  resources
are needed, the Company's investments provide an additional source of liquidity.
At December 31, 1997 and 1996, 100% of the Company's  investments  were in fixed
maturity securities,  mortgage loans,  investment real estate,  policy loans and
short-term  certificates of deposit.  Total investments,  combined with cash and
cash  equivalents,  increased to  $37,833,899  at December 31, 1997  compared to
$36,780,066 at December 31, 1996,  and  $35,010,048 at December 31, 1995, due to
increases in operational cash flow.

         Prior to the  establishment  of the  Company as a holding  company  for
American  Public  Life,  American  Public  Life paid annual  cash  dividends  to
stockholders  of $4.70 per share in 1996 and 1995. In March,  1997, the Board of
Directors of the Company  declared an annual cash dividend for 1997 of $4.70 per
share (or $.22 per share, post stock dividend in March,  1998) which was paid in
May 1997. In 1996 and 1995, the Company  repurchased  shares of its common stock
for an aggregate  cost of  $1,629,445.  The Company also issued shares of common
stock in 1997, 1996 and 1995 for aggregate consideration of $812,375.

         The  Company's  ability  to pay  dividends  is limited by the amount of
dividends  it receives  from  American  Public  Life.  Payment of  dividends  by
American Public Life is restricted by law to available net surplus computed on a
statutory  basis.  In addition,  without the prior  approval of the  Mississippi
Commissioner  of  Insurance,  the size of any  dividend by American  Public Life
during any one year is limited to the lesser of (i) 10% of surplus;  or (ii) net
gain from  operations for the past three years,  less dividends paid in the past
two years.

         Pursuant  to the  laws and  regulations  of the  State of  Mississippi,
American  Public  Life is  required to  maintain  minimum  statutory  capital of
$400,000 and additional minimum statutory surplus of $600,000. Other states have
similar restrictions for licensing purposes, the largest being a minimum capital
requirement of $2,000,000 in the State of Georgia.

         The National Association of Insurance  Commissioners  ("NAIC") measures
the adequacy of a company's  capital by its risk-based  capital ratio (the ratio
of its total capital, as defined, to its risk-based capital). These requirements
provide a measurement of minimum capital appropriate for

                                                        10

<PAGE>



an insurance  company to support its overall business  operations based upon its
size and risk profile which considers (i) asset risk, (ii) insurance risk, (iii)
interest rate risk,  and (iv) business risk. An insurance  company's  risk-based
capital is calculated by applying a defined  factor to various  statutory  based
assets,  premiums and reserve items, wherein the factor is higher for items with
greater underlying risk.

         The NAIC has provided  levels of  progressively  increasing  regulatory
action for remedies when an insurance  company's  risk-based capital ratio falls
below a ratio of 1:1.  As of  December  31,  1997,  American  Public Life was in
compliance with these minimum capital requirements as follows:

         Total adjusted capital                                  $8,759,856
         Authorized control level risk-based capital             $2,220,903
         Ratio of adjusted capital to risk-based capital             3.94:1

         The  Company  has  no  outstanding  material  commitments  for  capital
expenditures as of the end of the latest fiscal period.

Year 2000

         The year  2000  computer  issue is caused by  computer  programs  being
written using two digits rather than four to identify the applicable year. Since
most  application  software  only  contains  the two digits,  many  systems will
identify  January 1, 2000 as January  1, 1900 which has the  potential  to cause
many computer systems and software programs to generate  incorrect  results,  or
worse,  not function at all. The  magnitude  of the problem  extends  beyond the
computer  environment as many business  machines and other office equipment also
have date sensitive  functions.  In 1996, for reasons unrelated to the Year 2000
issues,  the  Company  retained a third  party to design a new  computer  system
including  software  applications to replace the Company's current system.  This
system which will begin  running in June of 1998,  will be Year 2000  compliant.
Testing of the system will be completed by the end of 1998. The costs to replace
the system will be capitalized and amortized over the useful life of the system.
Costs for  replacement  incurred  during  1997 were not  material to the 
Company's consolidated financial statements. Costs to be incurred in 1998 are 
not expected to have a material adverse effect on the Company's financial 
statements.

         Although  replacement  and testing costs related to the new system have
not been and are not expected to have a material adverse effect on the Company's
financial  statements,  failure to  address  the Year 2000  issues  would have a
material  adverse effect on the Company's  business and financial  results.  The
Company does not believe that the  non-compliance  of vendors or counter parties
would  have a  material  effect on the  Company's  financial  statements  as the
Company does not rely on any significant vendors or counterparties for its 
business.

                                              DESCRIPTION OF BUSINESS


                                                        11

<PAGE>



         The Company is a Mississippi business corporation organized on December
21, 1995 by  American  Public  Life to serve as a holding  company for  American
Public Life.  On February  20, 1996 the  Mississippi  Commissioner  of Insurance
approved an Agreement  and Plan of Exchange  pursuant to which  American  Public
Life became a wholly-owned  subsidiary of the Company, and
each share of outstanding  American  Public Life Common Stock was converted into
one share of Company  Common  Stock.  The Plan of Exchange  became  effective on
November 30, 1996.

         The Company has no significant  assets other than the stock of American
Public Life.  American  Public Life is a Mississippi  life and health  insurance
company,  which  began  operations  in 1945.  It is  licensed  to do business in
twenty-five (25) states. American Public Life specializes in supplemental health
insurance   products,   including  cancer,   accident,   intensive  care,  heart
attack/stroke  and dental insurance  policies.  American Public Life also offers
whole life and term life insurance contracts.

                                         MARKET INFORMATION AND DIVIDENDS

Market Information

         Before it became a subsidiary  of the Company,  American  Public Life's
Common Stock was traded on a limited and sporadic basis in the  over-the-counter
market.  The following  table sets forth the range of high and low bid prices on
the OTC Bulletin  Board of American  Public  Life's Common Stock for 1996 and is
based on  information  provided by the  National  Quotation  Bureau.  The prices
reported by the National  Quotation  Bureau reflect  inter-dealer  prices and do
not include retail mark-ups,  mark-downs or commissions and may not have 
represented actual transactions.

                                    Bid Prices, Restated*
                                  Low                     High
1996

First Quarter                      6.81                  7.67
Second Quarter                     7.19                  7.62
Third Quarter                      7.62                  7.69
Fourth Quarter                     7.73                  7.73

*These  figures  have been  restated  to reflect  the effect of a 20 for 1 stock
dividend on the Company's common stock paid in March of 1998.

         During 1997,  while the Company was in the process of  registering  its
common stock with the  Securities and Exchange  Commission  under the Securities
Exchange Act of 1934,  there were no quotations  made on the OTC Bulletin Board.
The  Company's  Common  Stock  began to be quoted on the OTC  Bulletin  Board in
February of 1998.

Holders

    As of March 16, 1998,  there were 1,780 holders of record of Common Stock of
the Company.

                                                        12

<PAGE>


Dividends

         In 1996, prior to its acquisition by the Company,  American Public Life
paid annual cash dividends to its  stockholders  of $.22 per share (restated for
March,  1998 20 for 1 Company  stock  dividend).  In 1997,  the Company  paid an
annual cash dividend of $.22  (restated  for March,  1998 20 for 1 Company stock
dividend).

         The  Company's  ability  to pay  dividends  is limited by the amount of
dividends  it  receives  from  American  Public  Life.  Payment of dividends by
American Public Life is restricted by law to available net surplus computed on a
statutory  basis,  which, as of December 31, 1997, was $5,889,437.  In addition,
without the prior approval of the  Mississippi  Commissioner  of Insurance,  the
size of any  dividend by American  Public Life during any one year is limited to
the lesser of (i) 10% of surplus;  or (ii) net gain from operations for the past
three  years,  less  dividends  paid in the past two  years.  Under  this  test,
American Public Life has only approximately $30,000 available for the payment of
dividends  to the Company in 1998.  As a result,  the Company does not intend to
pay a cash dividend in 1998. The payment of future cash dividends will depend on
a variety of factors,  including the net income of the Company and the Company's
capital needs.



<PAGE>



INDEPENDENT AUDITORS' REPORT
To the Board of Directors and Stockholders of
American Public Holdings, Inc.:

We have audited the  consolidated  balance sheets of American  Public  Holdings,
Inc.  and  subsidiary  as of  December  31,  1997  and  1996,  and  the  related
consolidated statements of operations,  changes in stockholders' equity and cash
flows for each of the three years in the period ended  December 31, 1997.  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the  consolidated  financial  position of  American  Public
Holdings, Inc. and subsidiary as of December 3l, 1997 and 1996, and the results
of their  operations  and their  cash  flows for each of the three  years in the
period ended December 31, 1997, in conformity with generally accepted accounting
principles.


/s/ Deloitte & Touche LLP
- ---------------------------
Deloitte & Touche LLP
Jackson, Mississippi
March 6, 1998



<PAGE>


AMERICAN PUBLIC HOLDINGS, INC.
<TABLE>
<CAPTION>

CONSOLIDATED BALANCE SHEETS
DECEMBER 31, 1997 AND 1996

         ASSETS                                                                     1997               1996
  ----------------------------------------------------------                  ------------         ------------

 <S>                                                                           <C>                  <C>         
  Investments:
   Available for sale securities - at fair value (amortized
   cost of $33,743,287 in 1997 and $32,406,128 in 1996)                     $ 34,626,186         $ 32,720,388
   Mortgage loans                                                                989,859            1,075,268
   Investment real estate - net                                                  727,700              781,542
   Policy loans                                                                1,490,154            1,600,398
                                                                            ------------         ------------
   Total investments                                                          37,833,899           36,177,596
   Cash and cash equivalents                                                     608,434              602,470
   Accrued investment income                                                     440,614              424,805
   Accounts and notes receivable, net of allowance for
   uncollectible accounts of $41,000 (1997) and $46,000 (1996)                   455,848              512,906
   Deferred policy acquisition costs                                           9,798,294           11,317,490
   Property and equipment - net                                                2,193,163            2,205,019
   Real estate acquired in satisfaction of debt                                  504,660              583,393
   Deferred income tax asset                                                     399,160              357,272
   Other                                                                         112,703                3,659
                                                                             ------------         ------------






     TOTAL ASSETS                                                              $52,346,775          $52,184,610
                                                                               ===========          ===========
</TABLE>

See notes to consolidated financial statements.





<PAGE>
<TABLE>



   LIABILITIES AND STOCKHOLDERS' EQUITY                                            1997                 1996
                                                                               -----------          -----------
<S>                                                                            <C>                  <C>        
LIABILITIES:
   Future policy benefits                                                      $33,393,109          $32,918,172
   Unpaid claims                                                                 1,086,795              856,085
   Unearned premiums                                                               843,021              879,437
   Policyholders' dividend accumulations                                           406,456              396,952
   Accounts payable and other liabilities                                          993,592              997,376
                                                                               -----------          -----------
   Total liabilities                                                            36,722,973           36,048,022
   COMMITMENTS  AND  CONTINGENCIES  (Notes  5, 8 and 11)  
   STOCKHOLDERS'  EQUITY:
   Preferred stock, $1 par value,  authorized 25,000,000 shares 
   Common stock, no par value, authorized 50,000,000 shares,
   issued 1,111,299 (1997) and 1,202,250 (1996) shares                              52,919               57,250
   Additional paid-in capital                                                    2,257,800            2,232,750
   Unrealized gain on available for sale securities, net of


   Retained earnings                                                               706,319              251,408
   Retained earnings deferred taxes of $177,000 (1997) and $63,000 (1996)       12,606,764           14,609,589
                                                                               -----------           ----------
                                                                                15,623,802           17,150,997
   Less cost of treasury stock - 92,526 shares                                                      (1,014,409)
                                                                               -----------           ----------
   Total stockholders' equity                                                   15,623,802           16,136,588
                                                                               -----------           ----------
   TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                  $52,346,775          $52,184,610
                                                                               ===========          ===========


</TABLE>


<PAGE>

<TABLE>
<CAPTION>


AMERICAN PUBLIC HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1997,1996 AND 1995

                                                                 1997                  1996                 1995
                                                              -----------          -----------          ----------

REVENUE:
<S>                                                       <C>                  <C>                  <C>        
Premiums                                                  $27,355,511          $26,069,848          $25,385,971
Net investment income                                       2,536,674            2,387,010            2,300,624
Realized investment losses                                    (24,118)             (80,291)             (82,117)
Other income                                                   34,711               26,067               28,129
                                                          ------------         ------------         ------------
                                                           29,902,778           28,402,634           27,632,607

BENEFITS AND EXPENSES:
Benefits, claims, losses and
settlement expenses                                        20,117,037           17,650,892           18,025,211
Commission expense                                          2,242,620            2,346,428            2,301,863
Salaries and benefits                                       2,409,323            2,584,925            2,265,737
Amortization of deferred policy
acquisition costs                                           3,899,794            3,129,605            3,627,023
Insurance taxes, licenses and fees                          1,166,180            1,019,295              856,424
Other operating expenses                                      956,846            1,497,277            1,481,018
                                                          ------------         ------------          -----------
                                                           30,791,800           28,228,422           28,557,276
                                                           ----------          ------------          -----------

INCOME (LOSS) BEFORE INCOME TAX
PROVISION (BENEFIT)                                         (889,022)              174,212             (924,669)
INCOME TAX PROVISION (BENEFIT)                              (146,371)               17,328             (337,013)
                                                          -----------          -----------          ------------      
NET INCOME (LOSS)                                         $ (742,651)            $ 156,884           $ (587,656)
                                                          ===========          ===========          ============
NET INCOME (LOSS) PER SHARE                                  $ (0.67)               $ 0.14              $ (0.51)
                                                          ===========          ===========          ============ 
</TABLE>

See notes to consolidated financial statements.



<PAGE>

<TABLE>
<CAPTION>


CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUTY
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
                                                                                    Unrealized
                                                                       Additional    Gain on                               Total
                                                Common Stock            Paid-in    Available for  Retained   Treasury  Stockholders'
                                                   Shares     Amount   Capital   Sale Securities  Earnings    Stock        Equity
                                                -----------  ------- ---------------------------  -------   ----------  ------------
  <S>                                            <C>         <C>      <C>                     <C>         <C>         <C>         
  BALANCE, JANUARY 1, 1995                      1,202,250   $57,250  $ 2,232,750             $15,545,323 $ (172,214) $ 17,663,109
  Treasury stock acquired                                                                                  (560,795)     (560,795)
  Treasury stock reissued                                                                                   335,000       335,000
  Dividends to stockholders ($.22 per share)                                                    (252,349)                (252,349)
  Net loss                                                                                      (586,656)                (587,656)
                                                 ---------   -------  -----------   -------- ------------- ----------  ------------
  BALANCE, DECEMBER 31, 1995                     1,202,250    57,250    2,232,750              14,705,318   (398,009)   16,597,309
  Change in net unrealized gain                                                     $251,408                               251,408
  Treasury stock acquired                                          ,                                      (1,068,650)   (1,068,650)
  Treasury stock reissued                                                                                    452,250       452,250
  Dividends to stockholders ($.22 per share)                                                     (252,613)                (252,613)
  Net income                                                                                      156,884                  156,884
                                                 ----------   ------  -----------   --------  ------------ ----------   -----------

  BALANCE,DECEMBER31, 1996                       1,202,250    57,250    2,232,750    251,408   14,609,589 (1,014,409)   16,136,588
  Change in net unrealized gain                                                      454,911                               454,911
  Stock issued                                       1,575        75       25,050                                           25,125
  Treasury stock retired                           (92,526)   (4,406)                          (1,010,003)  1,014,409            0
  Dividends to stockholders ($.22 per share)                                                     (250,171)                (250,171)
  Net loss                                                                                       (742,651)                (742,651)
                                                 ----------   -------  ----------   ---------  ------------ ----------   ----------

  BALANCE, DECEMBER 31, 1997                     1,111,299  $ 52,919   $ 2,257,800  $ 706,319 $ 12,606,764        $ O $ 15,623,802
                                                 =========  =========  ===========  ========= ============ ========== =============
</TABLE>

See notes to consolidated financial statements.





<PAGE>

<TABLE>
<CAPTION>


AMERICAN PUBLIC HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995

                                                                       1997               1996                1995
                                                               ------------        -----------        ------------
<S>                                                             <C>                <C>                 <C>         
OPERATING ACTIVITIES:
Net income (loss)                                              $ (742,651)          $ 156,884         $ (587,656)
Adjustments to reconcile net income (loss) to
net cash provided by operating activities:
Realized investment losses                                         24,118             80,291              82,117
Amortization of deferred policy
acquisition costs                                               3,899,794          3,129,605           3,627,023
Depreciation and other amortization                               422,617            410,970             319,082
Deferred income tax benefit                                      (155,616)          (274,768)           (492,970)
Decrease (increase) in receivables                                 41,249            171,817             (80,162)
Decrease (increase) in other assets                              (109,044)             4,765              41,485
Policy acquisition costs deferred                              (2,380,598)        (2,049,305)         (2,872,745)
Increase in liability for future policy benefits                  474,937            883,361           1,880,558
Increase (decrease) in other liabilities                          200,014             37,815             (24,461)
                                                              ------------       ------------        ------------
Net cash provided by operating activities                       1,674,820          2,551,435           1,892,271
INVESTING ACTIVITIES:
Proceeds from sale of real estate                                  47,222             59,326             160,948
Purchase of securities and short-term
investments                                                   (36,675,342)       (22,339,700)        (19,910,815)
Mortgage and policy loan repayments                               195,653            223,297             280,834
Proceeds from sales of securities                                                  1,128,156
Proceeds from maturities, redemptions, and
calls of securities and short-term investments                 35,353,646         19,890,844          17,919,027
Property and equipment purchased                                 (364,989)          (567,977)           (475,889)
Refund of deposit                                                                    225,000
                                                              ------------       ------------         -----------

Net cash used in investing activities                          (1,443,810)        (1,381,054)         (2,025,895)
FINANCING ACTIVITIES:
Dividends paid to shareholders                                   (250,171)          (252,613)           (252,349)
Proceeds from stock issued                                         25,125            452,250             335,000
Payments to acquire treasury stock                                                (1,068,650)           (560,795)
                                                              ------------       ------------         -----------
Net cash used in financing activities                            (225,046)          (869,013)           (478,144)
                                                              ------------       ------------         -----------
NET INCREASE (DECREASE) IN CASH AND
CASH EQUIVALENTS                                                    5,964            301,368            (611,768)
CASH AND CASH EQUIVALENTS:
AT BEGINNING OF YEAR                                              602,470            301,102             912,870
                                                              ===========        ===========          ==========
AT END OF YEAR                                                  $ 608,434          $ 602,470           $ 301,102
                                                              ------------       ------------         -----------
SUPPLEMENTAL CASH FLOW INFORMATION
     Income taxes paid                                           $137,000           $270,000            $113,000
                                                              ============       ============         ===========
</TABLE>

See notes to consolidated financial statements.


<PAGE>



AMERICAN PUBLIC HOLDINGS, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995

1. ACCOUNTING POLICIES

a. Nature of Operations and Basis of  Presentation - American  Public  Holdings,
Inc. (the Company) is a Mississippi  corporation organized in December,  1995 by
American  Public  Life  Insurance   Company  (APL).  In  1996,  the  Mississippi
Commissioner of Insurance and APL stockholders approved an Agreement and Plan of
Exchange pursuant to which APL became a wholly-owned  subsidiary of the Company,
and each share of  outstanding  common stock of APL was converted into one share
of common  stock of the  Company.  APL is a stock life  insurance  company  that
insures against risk of loss under various types of coverages, with the majority
of revenue derived from cancer and other health policy premiums. APL is licensed
to operate in twenty-five states but operates primarily in Mississippi (where it
is domiciled), Louisiana and Texas.

The  consolidated  financial  statements  include  those of the  Company and its
wholly owned  subsidiary,  APL,  and APL's  wholly-owned  subsidiary,  DentaCare
Marketing and  Administration,  Inc. All significant  intercompany  balances and
transactions have been eliminated.

The  accompanying  financial  statements  have been prepared in conformity  with
generally  accepted  accounting  principles  which  vary in some  respects  from
accounting  practices prescribed or permitted by the Insurance Department of the
State of  Mississippi.  Prescribed  statutory  accounting  practices  include  a
variety of publications of the National  Association of Insurance  Commissioners
(NAIC), as well as state laws,  regulations,  and general  administrative rules.
Permitted statutory  accounting practices encompass all accounting practices not
so prescribed (see Note 9)

b. Use of Estimates - The preparation of financial statements in conformity with
generally accepted  accounting  principles requires management to make estimates
and assumptions  that affect the reported  amounts of assets and liabilities and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

c.  Investment  Securities  - The  Company's  investment  security  portfolio is
comprised of fixed maturity  securities and is classified as available for sale.
The  portfolio  is  therefore  carried at fair value with net  unrealized  gains
(losses) carried as a separate component of stockholders'  equity. The portfolio
classification  was changed in 1996 from held to maturity  (carried at amortized
cost) to available for sale to better reflect  management  intent and to provide
greater  flexibility  for  liquidating  securities  within  the  portfolio.  The
specific identification method is used to compute gains or losses on the sale of
these assets. Interest earned on these assets is included in interest income.

                                                        17



<PAGE>



Securities  that reflect a market  decline below cost or amortized  cost that is
deemed other than temporary are written down to net realizable value by a charge
to earnings.  Investment  premiums and discounts are amortized by a method which
approximates the interest method.

d. Mortgage Loans and Real Estate Acquired in Satisfaction of Debt - The Company
makes investments in mortgage loans collateralized by real estate. The return on
and ultimate  recovery of these loans is generally  dependent on the  successful
operation,  sale or  refinancing  of the real estate.  The Company  monitors the
effects of current  and  expected  market  conditions  and other  factors on the
collectibility of real estate loans. When, in management's judgment, the present
value of  expected  future  cash  flows  from a loan is less  than the  recorded
investment  in the loan,  an  impairment  is  recognized by creating a valuation
allowance with a corresponding  charge to expense.  Such estimates of impairment
necessarily include assumptions,  which may include anticipated  improvements in
market  conditions  for  real  estate,  which  may or may not  occur.  The  more
significant assumptions management considers involve estimates of the following:
lease,  absorption  and sales  rates;  real  estate  values and rates of return;
operating expenses;  inflation; and sufficiency of collateral independent of the
real estate including, in limited instances, personal guarantees.

Real estate  acquired in  satisfaction  of debt is recorded at the lower of loan
balance,  including  accrued  interest,  if any,  or fair value at  acquisition.
Additional  valuation  adjustments are made when the carrying value exceeds fair
market value.

e. Cash and Cash  Equivalents - For purposes of the  consolidated  statements of
cash flows, the Company considers  checking accounts and cash on hand to be cash
and cash  equivalents.  Short-term  investments  are included in the investments
category in order to conform to insurance company reporting requirements.

f.  Property  and  Equipment  -  Property  and  equipment  is stated at cost and
depreciated and amortized by the straight-line  method over the estimated useful
lives of the assets,  which for building and  improvements is thirty-nine  years
and for furniture and equipment  ranges from five to ten years.  At each balance
sheet date the Company  evaluates the  recoverability of long-lived assets based
upon expectations of nondiscounted cash flows and operating income.

g. Deferred  Policy  Acquisition  Costs - Commissions  and other costs that both
vary  with  and are  primarily  related  to the  production  of new and  renewed
insurance  business are  deferred and  amortized  over the  anticipated  premium
paying period of the related policies on a pro-rata basis.



<PAGE>



h. Policy Reserves - The unearned premium reserve recognizes  premiums as earned
pro rata over the policy term. The aggregate  reserve for future policy benefits
has been actuarially determined using the following assumptions:

<TABLE>
<S>                                     <C>                                   <C>
                                        Life                                  Accident and Health
Mortality for policies issued           100% of 1965-70                       100% of 1965-70
  prior to 1982                         S & U male mortality table            Ultimate male mortality table

Mortality for policies issued           100% of 1975-80                       100% of 1975-80
  after 1982                            S & U male mortality table            Ultimate male mortality table

Interest rates                          5-7%                                  5-7%

Withdrawals (lapse rates)               30% first year graded to 5%           30% first year graded to 5%
                                        in year 21 and later                  in year 21 and later
</TABLE>

i. Unpaid Claims - Unpaid claims  represent the estimated  liabilities on claims
reported to the Company plus provision for claims incurred but not yet reported.
The liabilities for unpaid claims are determined  using both evaluations of each
claim and statistical  analyses and represent the estimated ultimate net cost of
all claims incurred through the end of the reporting period.

j. Income Taxes - Deferred tax  liabilities  and assets are determined  based on
the  differences  between the  financial  statement  and tax bases of assets and
liabilities  using  enacted  tax  rates in  effect  in the  years  in which  the
differences are expected to reverse. The Company files a consolidated income tax
return with its  wholly-owned  subsidiary.  Income taxes are allocated  based on
each company's separate taxable income (loss).

k.  Revenue  Recognition  - Premiums  are  recognized  as revenue  when due from
policyholders. Policy benefits and expenses are deferred or accrued to result in
a  matching  of costs with the earned  premiums  over the life of the  insurance
contracts.  This matching is accomplished by accrual of the liability for future
policy  benefits on insurance in force and the  amortization  of deferred policy
acquisition costs.

1. Profit  Sharing  Plan - Employees  are  eligible to  participate  in a profit
sharing plan  (converted to a 401 (k) plan  effective  January 1, 1997) covering
substantially  all employees  with more than one year of service.  Contributions
made to the plan were  approximately  $29,000  in 1997 and 1996 and  $31,000  in
1995.

m.  Income  (Loss)  Per  Share - The  income  (loss)  per  share is based on the
weighted  average  number of common  shares  outstanding  during each year after
restating prior years as though the 20 for 1 stock split-up in 1998 (Note 8) had
occurred at the beginning of the earliest year presented.  The weighted  average
number  of shares  outstanding  was  1,110,459  in 1997,  1,129,044  in 1996 and
1,157,079 in 1995.



<PAGE>



2. INVESTMENTS
<TABLE>
<CAPTION>

The  amortized  cost and  related  approximate  fair  value  of  fixed  maturity
securities were as follows:

                                                       Amortized       Unrealized       Unrealized          Fair
                                                            Cost            Gains           Losses          Value
                                                     -----------        ---------        ---------      -----------
    <S>                                              <C>                 <C>               <C>          <C>       
    1997
    U. S. Treasury and government
    corporations and agencies                        $ 1,303,080        $ 148,994                       $ 1,452,074
    States and political subdivisions                  3,320,188          139,245                         3,459,433
    Public utility bonds                                 496,781           12,116          $ 3,381          505,516
    Industrial and miscellaneous                       6,526,876          116,413            6,308        6,636,981
    Mortgage-backed securities                        22,096,362          537,402           61,582       22,572,182
                                                      ----------          -------           ------       ----------
                                                     $33,743,287         $954,170          $71,271      34,6226,186
                                                     ===========         ========          =======      ===========

    1996
    U. S. Treasury and government
    corporations and agencies                        $ 2,801,365         $ 47,351         $ 38,949      $ 2,809,767
    States and political subdivisions                  3,322,717          318,517           13,214        3,628,020
    Public utility bonds                                 846,744            8,999            5,088          850,655
    Industrial and miscellaneous                       3,230,181           16,810           31,051        3,215,940
    Mortgage-backed securities                        22,205.121          370,787          359,902       22,216,006
                                                     -----------         --------         --------      -----------
                                                     $32,406,128         $762,464         $448,204      $32,720,388
                                                     -----------         --------         --------      -----------

Net realized gains (losses) are summarized as follows:

                                                                            1997             1996            1995
                                                                        ----------       ----------       ---------

    Calls of available for sale securities                                $ 7,393
    Investment security sales                                                            $ (25,392)
    Real estate acquired in satisfaction of debt                          (31 511)         (54,899)       $ (82,117)
                                                                        ----------       ----------       ----------
                                                                        $ (24,118)       $ (80,291)       $ (82,117)
                                                                        ==========       ==========       ==========
</TABLE>


Bonds with an approximate carrying value of $2,685,000 in 1997 and $2,689,000 in
1996 were  pledged  to the  respective  states in which  the  Company  transacts
business for the security  and benefit of  policyholders.  At December 31, 1997,
assets on deposit met minimum statutory requirements.



<PAGE>



The following is an analysis of the amortized cost and fair value of investments
in fixed maturities at December 31, 1997 by contractual maturity:

                                    Amortized                  Fair
                                         Cost                  Value
                                 ------------             ------------
    Due in one year or less         $ 200,000                $ 204,000
    Due in one to five years        2,029,739                2,034,883
    Due in five to ten years        3,406,033                3,521,659
    Due after ten years             6,011,153                6,293,462
                                 ------------             ------------
                                   11,646,925               12,054,004
    Mortgage-backed securities     22,096,362               22 572,182
                                 ------------             ------------
                                 $ 33,743,287             $ 34,626,186
                                 ============             ============

Actual  maturities  may  differ  from  contractual  maturities  because  of  the
borrowers' right to call or prepay obligations.
<TABLE>
<CAPTION>

The components of net investment income were as follows:
  
                                                                     1997                 1996               1995
                                                              -----------          -----------         ----------
    <S>                                                       <C>                  <C>                 <C>        
    Fixed maturities                                          $ 2,485,844          $ 2,405,619         $ 2,271,250
    Mortgage loans                                                 90,686              106,630             118,286
    Investment real estate                                        168,108               78,770
    Policy loans                                                   78,640               83,878              87,850
    Short-term investments                                         20,015               20,701              63,222
    Real estate acquired in satisfaction of debt                   17,102               18,299              18,341
                                                               ----------           ----------         -----------
    Total investment income                                     2,860,395            2,713,897           2,558,949
    Investment expenses                                           323,721              326,887             258,325
                                                               ----------           ----------         -----------
    Net investment income                                      $2,536,674           $2,387,010         $ 2,300,624
                                                               ==========           ==========         ===========

</TABLE>



<PAGE>



3. INVESTMENT REAL ESTATE AND PROPERTY AND EQUIPMENT
<TABLE>
<CAPTION>

Investment real estate and property and equipment were as follows:

                                                      Investment Real Estate               Property and Equipment
                                                       1997             1996               1997               1996
                                                 ----------        ---------       ------------       ------------

    <S>                                           <C>              <C>                <C>                <C>      
    Land                                          $ 170,000        $ 170,000          $ 322,447          $ 322,447
    Buildings and improvements                    1,057,399        1,057,399          1,312,752          1,312,752
    Furniture and equipment                                                           2,332,836          1,967,848
                                                  ----------       ----------         ----------         ----------
                                                  1,227,399        1,227,399          3,968,035          3,603,047
    Less accumulated depreciation                  (499,699)        (445,857)        (1,774,872)        (1,398,028)
                                                  ----------       ----------         ----------         ----------
    Property and equipment, net                   $ 727,700        $ 781,542        $ 2,193,163        $ 2,205,019
                                                  ==========       ==========       ============       ============
</TABLE>


4. PARTICIPATING POLICIES

APL had in force approximately $2,624,000 in 1997 and $2,717,000 in 1996 in face
amount of annual dividend participating policies. Dividends on such policies are
based on mortality,  interest and expense experience,  and are payable only upon
declaration by the Board of Directors.  All amounts  allocable to  policyholders
have  been  accrued  and  none of  APL's  retained  earnings  was  allocable  to
participating policies.

5. REINSURANCE

The  maximum  amount of risk that APL retains on any one life is $50,000 of life
insurance and waiver of premium  benefits  (all  accidental  death  benefits are
reinsured), depending on age and classification of risk.

The  reserves  for life and  accident  and health  policies  were  stated  after
deduction for reinsurance  with other companies.  A contingent  liability exists
with respect to such  reinsurance,  which could become a liability of APL in the
event that such reinsurance  companies are unable to meet their obligation under
the existing  reinsurance  agreements.  The  reinsured  portion of life reserves
deducted in developing the net liability was  approximately  $34,000 in 1997 and
$32,000  in 1996  relating  to  insurance  in  force of  $3,294,000  in 1997 and
$4,302,000  in 1996.  The  reinsurance  portion of accident and health  reserves
deducted in developing the net liability was  approximately  $24,000 in 1997 and
1996.



<PAGE>



6. POLICY CLAIMS
<TABLE>
<CAPTION>

Activity in the liability for unpaid policy claims is summarized as follows:

                                                                            1997                            1996
                                                                    ------------                      ----------

    <S>                                                              <C>                               <C>      
    Balance at January 1                                               $ 856,085                       $ 906,837
    Less reinsurance recoverables                                          1,360                             470
                                                                      ----------                      ----------
    Net balance at January 1                                             854,725                         906,367

    Incurred related to:
    Current year                                                      15,726,945                      13,698,234
    Prior years                                                        3,569,717                       2,727,849
                                                                      ----------                      ----------
    Total incurred                                                    19,296,662                      16,426,083
                                                                      ----------                      ----------

    Paid related to:
    Current year                                                      14,981,297                      13,057,102
    Prior years                                                        4,095,998                       3,420,623
                                                                      ----------                      ----------
    Total paid                                                        19,077,295                      16,477,725
                                                                      ----------                      ----------
    Net balance at December 31                                         1,074,092                         854,725
    Plus reinsurance recoverables                                         12,703                           1,360
                                                                      ----------                      ----------
    Balance at December 31                                           $ 1,086,795                       $ 856,085
                                                                     ===========                       =========
</TABLE>

The liability  for unpaid  policy claims is composed of claims  incurred but not
reported  and claims  reported  and in course of  settlement.  The  accident and
health  policy  reserve  includes  a claim  reserve  of  $3,719,000  in 1997 and
$3,682,000 in 1996 which represents the present value of future claims.


7. INCOME TAXES
<TABLE>
<CAPTION>

The components of the provision for income taxes were as follows:

                                                            1997                    1996                    1995
                                                       ----------               ---------              ----------

    <S>                                                <C>                     <C>                     <C>       
    Current provision                                    $ 9,245               $ 292,096              $  155,957
    Deferred benefit                                    (155,616)               (274,768)               (492,970)
                                                       ----------              ----------             -----------
    Income tax provision(benefit)                      $(146,371)              $  17,328              $ (337,013)
                                                       ==========              ==========             ===========
</TABLE>

Refundable  income  taxes of $100,000  (1997) are  included in other  assets and
result from overpayments of estimated taxes.



<PAGE>

<TABLE>
<CAPTION>


The tax effects of significant  items  comprising the net deferred tax asset are
as follows:

                                                                                     1997               1996
                                                                               ----------         -----------

    <S>                                                                       <C>                  <C>        
    Deferred tax liabilities:
    Unrealized gain on available for sale securities                          $ (300,186)          $ (106,848)
    Deferred policy acquisition costs                                         (1,722,080)          (2,286,550
                                                                              -----------          -----------
    Total deferred tax liabilities                                            (2,022,266)          (2,393,398)
    Deferred tax assets:
    Unrealized loss on real estate acquired in satisfaction of debt                54,179              81,106
    Future policy benefit liabilities                                           2,423,224           2,721,345
    Capital and operating loss carryforward                                       218,162             133,224
    Alternative minimum tax credits                                               288,050             293,916
    Other                                                                          55,092              65 085
                                                                               -----------         -----------
    Total deferred tax assets                                                   3,038,707           3,294,676
    Valuation allowance                                                          (617,281)           (544,006)
                                                                               -----------         -----------
    Net deferred tax asset                                                      $ 399,160           $ 357,272
                                                                               ===========         ===========
</TABLE>

The valuation allowance increased by approximately  $73,000 in 1997 and $223,000
in 1996.

At December 31, 1997, the Company had accumulated untaxed policyholders' surplus
of  approximately  $1,923,000.  The  Company is not  required  to pay tax on the
balance in the surplus  account  unless  distributions  to  stockholders  exceed
accumulated taxed earnings.
<TABLE>
<CAPTION>

The income tax provision  (benefit)  differed from the statutory  federal income
tax rate of 35% for the following reasons:

                                                                     1997              1996               1995
                                                               -----------           ---------       -----------

    <S>                                                         <C>                   <C>             <C>        
    Federal income tax (benefit) at statutory rates             $ (311,158)           $ 60,974        $ (323,634)
    Small life insurance company deduction                                            (196,163)         (170,139
    Valuation allowance on deferred tax assets                     152,885             174,221           138,700
    Other                                                           11,902             (21,704)           18,060
                                                                -----------           ---------       -----------      
    Income tax provision (benefit)                              $ (146,371)           $ 17,328        $ (337,013)
                                                                ===========           =========       ===========
</TABLE>

The alternative minimum tax credit carryover  approximated  $288,000 at December
31, 1997.



<PAGE>



8. STOCKHOLDERS' EQUITY

The Company's ability to pay dividends is limited by the amount of dividends its
receives from APL. Payment of dividends by APL is restricted by law to available
net surplus  computed  on a  statutory  basis.  In  addition,  without the prior
approval  of the  Mississippi  Commissioner  of  Insurance,  the  amount  of any
dividend  by APL  during  any one year is  limited  to the  lesser of (I) 10% of
surplus;  or (ii) net  gain  from  operations  for the past  three  years,  less
dividends paid in the past two years.  At December 31, 1997  accumulated  unpaid
dividends  available for payment  without prior approval of the  Commissioner of
Insurance approximated $30,000.

Pursuant  to the laws  and  regulations  of the  State  of  Mississippi,  APL is
required to  maintain  minimum  statutory  capital of  $400,000  and  additional
minimum  statutory surplus of $600,000.  Other states have similar  restrictions
for licensing  purposes,  the largest  being a minimum  capital  requirement  of
$2,000,000 in the State of Georgia.

In  February,  1998 the Board of  Directors  approved a 20 for I stock  split-up
effected in the form of a stock  dividend of the Company's  common stock payable
on March 31, 1998. The split did not change the value of paid-in  capital and is
reflected  in the  accompanying  financial  statements  as though  the split had
occurred at the beginning of the earliest year presented.

The Company  repurchased  18,018,  49,581 and 12,012  shares of its common stock
from a former officer and director and other  directors of the Company at $15.95
per share in 1995, ]996 and January 1998, respectively.

The National Association of Insurance  Commissioners  measures the adequacy of a
company's  capital  by its  risk-based  capital  ratio  (the  ratio of its total
capital, as defined, to its risk-based  capital).  These requirements  provide a
measurement of minimum capital  appropriate for an insurance  company to support
its  overall  business  operations  based upon its size and risk  profile  which
considers (I) asset risk,  (ii)  insurance  risk,  (iii) interest rate risk, and
(iv) business risk. An insurance  company's  risk-based capital is calculated by
applying a defined  factor to  various  statutory  based  assets,  premiums  and
reserve  items,  wherein the factor is higher for items with greater  underlying
risk.

The NAIC has provided levels of progressively  increasing  regulatory action for
remedies  when an insurance  company's  risk-based  capital  ratio falls below a
ratio of 1:1. As of December 31, 1997, APL was in compliance  with these minimum
capital requirements as follows:

    Total adjusted capital                           $8,759,856
    Authorized control level risk-based capital       2,220,903
    Ratio of adjusted capital to risk-based capital      3.94:1




<PAGE>



9. STATUTORY FINANCIAL INFORMATION

Generally  accepted  accounting  principles  differ in certain respects from the
accounting practices prescribed or permitted by insurance regulatory authorities
(statutory  basis).  A  reconciliation   between  consolidated  net  income  and
stockholders' equity as reported under generally accepted accounting  principles
(GAAP basis) and statutory net income and stockholders' equity of APL follows:
<TABLE>

                                         1997                                  1996                         1995
                                  -----------------------------      ---------------------------       -----------
                                   Net Income     Stockholders'         Net        Stockholders'        Net Income
                                    (Loss)            Equity          Income          Equity              (Loss)
                                  -----------      ------------      --------      -------------       -----------

   <S>                            <C>              <C>               <C>            <C>                <C>      
   GAAP basis                     $ (742,651)      $ 15,623,802      $ 156,884      $ 16,136,588       $ (587,656)

   Adjustments to:
   Policy reserves                (1,062,502)         5,318,451       (476,697)        6,380,953          557,013
   Non-admitted assets                               (1,225,251)                      (1,392,981)
   WfeTed acquisition costs        1,519,196         (9,798,294)     1,080,300       (11,317,490)         754,277
   Wferred income taxes             (155,616)          (399,160)      (274,768)         (357,272)        (492,970)
   Unrealized gain on
   invested secunties                                  (882,899)                        (314,260)
   Other                             (40,551)           (67 403)       131,076           178,001         (109,130)
                                  -----------       ------------      --------       ------------       ----------
   Statutory basis                $ (482,l24)       $ 8,569,246       $616,795       $ 9,313,539        $ 121,534
                                  ===========       ============      ========       ============       ==========

</TABLE>

l0. FAIR VALUES OF FINANCIAL INSTRUMENTS

In  accordance  with FAS  Statement  No. 107,  "Disclosures  about Fair Value of
Financial Instruments",  information is provided about the fair value of certain
financial  instruments  for which it is practicable to estimate that value.  The
fair value  amounts  disclosed  represent  management's  best  estimates of fair
value.  In  accordance  with  FAS No.  107,  this  disclosure  excludes  certain
insurance   policy  related   financial   instruments   and  all   non-financial
instruments.  The  aggregate  fair value  amounts  presented are not intended to
represent the underlying aggregate fair value of the Company.

The  estimated  fair  values are  significantly  affected by  assumptions  used,
principally  the timing of future  cash  flows,  the  discount  rate,  judgments
regarding current economic conditions, risk characteristics of various financial
instruments and other factors.  Because assumptions are inherently subjective in
nature,  the  estimated  fair values  cannot be  substantiated  by comparison to
independent  quotes and,  in many cases,  the  estimated  fair values  could not
necessarily  be realized in an immediate  sale or settlement of the  instrument.
Potential tax  ramifications  related to the realization of unrealized gains and
losses that would be incurred in an actual sale and/or  settlement have not been
taken into consideration.



<PAGE>



The methods and assumptions used to estimate fair value are as follows:

o Fair value for  securities is  determined  from quoted  market  prices,  where
available.  For securities not actively  traded,  fair value is estimated  using
quoted market prices for similar securities.

o Fair value for mortgage loans is estimated by discounting cash flows and using
current interest rates on similar real estate loans  considering  credit ratings
and the remaining terms to maturity.

o  Fair  value  for  short-term   investments  and  accrued   investment  income
approximates  the  carrying  amount.  Fair  value for  guaranteed  interest  and
supplementary  contract  liabilities also approximates the carrying amount since
those  contracts  are carried at  redemption  values and there are no applicable
surrender or mortality charges.

o Policy  loans have no stated  maturity  dates and are an integral  part of the
related  insurance  contract.  Accordingly,  it is not practicable to estimate a
fair value.

The estimated fair value of the Company's financial  instruments for which it is
practicable to estimate that value, is as follows:

                         Carrying             Fair       Carrying          Fair
                           Amount            Value         Amount         Value
                     ------------   --------------   ------------  ------------
   Securities        $ 34,626,186   $   34,626,186   $ 32,720,388  $ 32,720,388
   Mortgage loans         989,859          960,000      1,075,268     1,107,000


11. ACCOUNTING STANDARD TO BE ADOPTED IN THE FUTURE

ln June 1997,  the  Financial  Accounting  Standards  Board issued SFAS No. 131,
"Disclosures  about Segments of an Enterprise and Related  Information" which is
effective  for fiscal years  beginning  after  December  15, 1997.  SFAS No. 131
redefines how operating segments are defined and requires  disclosure of certain
financial and descriptive  information about a company's operating segments. The
Company has not yet  completed  its analysis of how  operating  segments will be
reported.




<PAGE>


12. COMMITMENTS AND CONTINGENCIES

The Company is required to participate in certain guaranty funds and involuntary
pools of insurance and is therefore exposed to undeterminable future assessments
resulting *om the insolvency of other insurers.

The Company leases various land, buildings and operating equipment under monthly
lease  arrangements.  Expenses incurred under all operating leases  approximated
$185,000 (1997),  $163,000 (1996) and $91,000 (1995).  The Company also receives
rent payments under an operating  lease relative to investment real estate held.
Future  minimum  lease  commitments  and receipts for  non-cancelable  operating
leases are as follows:

                 Lessee            Lessor
            Commitments          Receipts
            -----------         ---------
   1998       $ 138,000         $ 168,000
   1999         132,000           160,000
   2000         115,000           156,000
   2001                            52,000
              ---------         ---------
              $ 385,000         $ 536,000
              ---------         ---------


The Company is involved in litigation incurred in the normal course of business.
Management  of the Company,  based upon the advice of legal  counsel,  is of the
opinion that the Company's ultimate liability, if any, which may result from the
litigation will not have a material adverse effect on the financial condition or
results of operations of the Company.




<PAGE>





<TABLE>
<CAPTION>

Article 7, Schedule V - Valuation and Qualifying Accounts

             Col. A                       Col. B                    Col. C                   Col. D          Col. E

            Description                 Balance at                 Additions               Deductions - -    Balance
                                        Beginning        ----------------------------                       at End of
                                        of Period            (1)             (2)            Describe         Period
                                                           Charged         Charged              
                                                          to Costs         to Other
                                                            and           Accounts--
                                                          Expenses        Describe
                                                         ----------------------------
1997
<S>                                        <C>             <C>                         <C>                   <C>    
Allowance for real estate
acquired in satisfaction
of debt                                    238,546                                             79,197        $159,349
                                                                                              (sales)

Allowance for
uncollectible agent                                                                             5,106          41,269
balances                                    46,375                                      (collections)

Valuation allowance for
deferred tax assets
                                           544,006          $73,275                                           617,281
                                           -------          -------                     -------------         -------
                                          $828,927          $73,275                           $84,303        $817,899
                                          --------          -------                           -------        --------

1996

Allowance for real estate
acquired in satisfaction
of debt                                    284,596                                             46,050         238,546
                                                                                                sales

Allowance for
uncollectible agent                                                                            55,564          46,375
balances                                   101,939                                  (write-offs/collections)
Valuation allowance for
deferred tax assets                        320,803         $223,203                                           544,006
                                          --------         --------                          --------        --------
                                          $707,338         $223,203                          $101,614        $828,927
                                          ========         ========                          ========        ========

</TABLE>

<PAGE>
<TABLE>
<CAPTION>

Article 7. Schedule II - Condensed Financial Information of Registrant
CONDENSED BALANCE SHEETS
DECEMBER 31, 1997 AND 1996
                                                                                                1997      1996
                                                                                          -----------   ----------

<S>                                                                                       <C>         <C>        
ASSETS:
  Cash                                                                                        $36,610
  Investment in American Public Life Insurance Company                                     15,617,765   16,293,957
                                                                                          -----------   ----------

         Total assets                                                                     $15,654,375  $16,293,957
                                                                                          -----------   -----------

LIABILITIES AND STOCKHOLDERS' EQUITY:
  Due to American Public Life Insurance Company                                               $20,952     $157,369
  Dividends payable                                                                             9,621
                                                                                          ----------     ----------
                                                                                               30,573      157,369

STOCKHOLDERS' EQUITY                                                                       15,623,802   16,136,588
                                                                                           ----------    ----------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                                $15,654,37  $16,293,957
                                                                                          =========== ===========

</TABLE>
<TABLE>
<CAPTION>


CONDENSED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
                                                                          1997                 1996                  1995
                                                                  --------------        --------------           ----------

<S>                                                                   <C>                     <C>                <C>       
EQUITY IN EARNINGS (LOSS) OF                                          $(714,299)              $314,253           $(587,656)
SUBSIDIARY

COSTS AND EXPENSES:
  Professional fees                                                      $28,352              $134,142
  Amortization                                                                                 $23,227
                                                                  -------------         --------------
                                                                         $28,352              $157,369
                                                                  --------------        --------------
NET INCOME (LOSS)                                                     $(742,651)              $156,884           $(587,656)
                                                                  ==============        ==============           ==========


</TABLE>


<PAGE>
<TABLE>
<CAPTION>

Article 7.  Schedule II - Condensed Financial Informaiton of Registrant (Continued)
CONDENSED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
                                                                         1997              1996               1995
                                                                      ----------        ---------           --------
CASH FLOWS FROM OPERATING
ACTIVITIES:
<S>                                                                    <C>               <C>                <C>     
  Net income (loss)                                                    $(742,651)        $156,884           $587,656
  Adjustments to reconcile net income (loss) to
  net cash used in operating activities:
    Equity in (earnings) loss of subsidiary                              714,299         (314,253)           587,656
    Dividends received from American Public Life
      Insurance Company                                                  415,000          252,613            252,349
    Increase in due to stockholder                                      (136,417)         157,369
                                                                       ---------          -------          ---------


   Net cash provided by operating activities                             250,231          252,613            252,349

FINANCING ACTIVITIES:
  Dividends paid                                                        (238,746)        (252,613)          (252,349)
  Common stock issued                                                     25,125
                                                                       ---------

     Net cash used in financing activities                              (213,621)
                                                                       ---------         ---------          ---------

INCREASE IN CASH                                                          36,610                0                  0

CASH, BEGINNING OF YEAR


CASH, END OF YEAR                                                         36,610                0                  0
                                                                    ------------        ---------          ---------

</TABLE>








                           ELECTION OF DIRECTORS

         At the 1998 Annual  Meeting,  seven  directors  will be elected to hold
office  until the 1999  Annual  Meeting  and until  their  successors  have been
elected and have qualified. The nominees listed below, are all currently serving
as  directors  of the  Company,  with the  exception  of Jerry C. Stovall who is
currently President and Chief Executive Officer of the Company.  The Board knows
of no reason why any nominee may be unable to serve as director.  If any nominee
is unable to serve,  the shares  represented  by all valid proxies will be voted
for the election of such other person as the Board may recommend.

         Warren I. Hammett.  Age 71.  Mr. Hammett has been involved in the 
operation and ownership of family farming operations for more than five years.  
He has served as a director of American Public Life Insurance Company 
("American Public Life"), the Company's subsidiary, since 1979 and of the 
Company since its organization in December, 1995.

         F. Harrell Josey, D.V.M.  Age 73.  Dr. Josey has been a veterinarian 
and the director of Josey Animal Medical Center, Inc. for more than five years. 
He has served as a director of American Public Life since 1974 and of the 
Company since its organization in December, 1995.

         Frank K. Junkin, Jr.  Age 47.  Mr. Junkin has been Senior Vice 
President, Marketing of American Public Life for more than five years.  He has 
served as a director of American Public Life since 1987 and of the Company 
since its organization in December, 1995.

         David A. New, Sr.  Age 70.  Mr. New has been Chairman and Director of 
David New Operating Company, David New Oil Company and David New Drilling 
Company for more than five years.  These companies are engaged in oil and gas 
drilling and exploration.  He has served as director of American Public Life 
since 1979 and Chairman of the Board for more than five years and as Chairman of
the Board of the Company since its organization in December, 1995.

         David A. New, Jr.  Age 41.  Mr. New has been Director and President of 
David New Operating Company, David New Oil Company, David New Drilling Company 
and W.T. Drilling Company for more than five years.  These companies are engaged
in oil and gas drilling and exploration.  David A. New, Jr. is the son of David 
A. New, Sr.  He has served as a director of American Public Life since 1983 and 
of the Company since its organization in December, 1995.



                                                         2

<PAGE>



         Jerry C. Stovall.  Age 61.  Mr. Stovall was elected President and Chief
Executive Officer of the Company and American Public Life effective September 2,
1997.  Mr. Stovall was Executive Vice President of American Public Life
from October, 1996 through August, 1997.  Until May, 1995, when he retired, Mr. 
Stovall was President of Lamar Life Insurance Company.

         Paul H. Watson, Jr.  Age 59.  Mr. Watson has been President of Farmers 
Tractor Company, Inc., a farm equipment dealer, for more than five years.  Mr. 
Watson serves as Director of Trustmark Corp., Jackson, Mississippi. He has 
served as a director of American Public Life since 1979 and of the Company since
its organization in December, 1995. Mr. Watson serves as Vice Chairman of the 
Board of Directors of American Public Life.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE FOR
THE ELECTION OF ALL THE NOMINEES.

                            INFORMATION RELATING TO DIRECTORS,
                              NOMINEES AND EXECUTIVE OFFICERS

Board Meetings and Committees

         The Company had two Board  meetings in 1997.  All of the directors were
present at each meeting.  The Board of Directors of the Company does not have an
audit, compensation or nominating committee.

         All of the  directors  of the Company are also  members of the Board of
Directors  of American  Public Life.  The Board of Directors of American  Public
Life met twelve times in 1997. No director of American Public Life attended less
than seventy-five percent of the Board meetings held in 1997.

Stock Ownership of Principal Stockholder

         The following table sets forth  information as to persons  beneficially
owning more than five percent (5%) of the Company's Common Stock.

                               Amount and Nature          Percentage of
                                   of Beneficial            Outstanding
Name                                Ownership(1)           Common Stock
- -----------------------------------------------------------------------
New Family and                     656,040 (2)(3)              59.68%
Affiliated Interests
P. O. Box 1487
Natchez, MS 39121

- --------
(1)Adjusted for twenty-for-one stock dividend to be paid on March 31, 1998 to 
holders of record on March 16, 1998. 
(2)Mr. New, Sr. and Mr. New, Jr. share voting and investment power with  respect
to 29,400 shares held by David New Operating Company and 299,376 shares held by
David New Drilling Company.  Mr. New, Sr. and his spouse share voting and
investment power with respect to 291,207 shares held by New Partners, L.P.
(3)Mr. New, Jr. owns 36,057 shares directly.


                                                         3

<PAGE>



Stock Ownership of Directors and Officers

         The following table sets forth  information as of March 23, 1998, as to
the number of shares of Company Common Stock  beneficially  owned by each of the
nominees  for  director,  including  the  Company's  CEO,  and by the  Company's
directors and executive officers as a group.

                            Amount and Nature         Percentage of
                              of Beneficial            Outstanding
Name                          Ownership(1)             Common Stock
- -------------------------------------------------------------------------
Warren I. Hammett                          28,959                  2.63%
F. Harrell Josey                           24,423                  2.22%
Frank K. Junkin, Jr.                       29,862                  2.72%
David A. New, Sr.                         619,983 (2)(3)          56.40%
David A. New, Jr.                         364,833 (3)             33.19%
Jerry C. Stovall                                0                  0.00%
Paul H. Watson, Jr.                        21,126                  1.92%

13 Directors and
Executive Officers as a                   761,620                 69.28%
Group

- --------
(1)Adjusted for twenty-for-one  stock dividend to be paid on March 31, 1998 to 
holders of record on March 16, 1998.
(2)Mr. New, Sr. and Mr. New, Jr. share voting and investment power with  respect
to 29,400 shares held by David New Operating Company and 299,376 shares held by 
David New Drilling Company.  Mr. New, Sr. and his spouse share voting and 
investment power with respect to 291,207 shares held by New Partners, L.P.
(3)Mr. New, Jr. owns 36,057 shares directly.


                                                         4

<PAGE>



Section 16(a) Beneficial Ownership Reporting Compliance

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's  directors,  executive  officers  and  persons  who own more  than ten
percent (10%) of Company  Common Stock  (collectively,  "Reporting  Persons") to
file with the Securities and Exchange  Commission  initial  reports of ownership
and reports of changes in ownership  of Common  Stock of the Company.  Reporting
Persons are  required by  Securities  and  Exchange  Commission  Regulations  to
furnish the Company  with  copies of all Section  16(a) forms they file.  To the
Company's  knowledge,  based  solely on a review of the  copies of such  reports
furnished to the Company and written  representations that no other reports were
required,  during the fiscal year ended  December  31,  1997 all  Section  16(a)
filing requirements  applicable to the Company's Reporting Persons were complied
with except as described herein.  The Form 3 Initial Statements of Ownership for
the  executive  officers  and  directors  of the  Company(1)  and for  David New
Drilling  Company (10%  beneficial  owner),  David New  Operating  Company (as a
member of a group that is a 10% beneficial  owner) and New Partners,  L.P. (as a
member of a group that is a 10% beneficial  owner) were filed late. In addition,
Johnny H. Williamson and David New, Sr. each filed a report late covering one 
transaction.

Executive Compensation

         The  following  table  sets  forth the total  compensation  paid by the
Company  for the  last  fiscal  year to each  person  who  served  as CEO of the
Company.  No executive  officer had total  compensation in excess of $100,000 in
1997.


                             SUMMARY COMPENSATION TABLE
- --------------------------------------------------------------------------------


                                                      Annual Base Compensation
Name and Principal Position                    Year          Salary ($)
- ------------------------------------------    ------  ------------------------

Johnny H. Williamson                           1997          $78,769(1)
President & Chief Executive Officer of the
Company and American Public Life
(through September 1, 1997)

Jerry C. Stovall                               1997          $95,075(1)
President & Chief Executive Officer of the
Company and American Public Life
(September 2, 1997 to Present), Executive
Vice President (through September 1,
1997)
- ----------------------

(1) Includes Director's fees.

         The Company has agreed to pay Mr. Stovall $125,000 a year in salary, 
plus an automobile allowance of $500 per month and standard  benefits.  This 
salary and  benefits  will be paid for a minimum of 18 months beginning 
September 1, 1997, even if Mr. Stovall resigns or is terminated.
- --------
(1)Dianne D. Aycock, Warren I. Hammett, E. Ray Hampton, Joseph C. Hartley, Jr., 
Garry V. Hughes, Alison James, Jr., F. Harrell Josey, D.V.M., Frank K. Junkin, 
Jr., Richard K. Mills, Chester C. Montgomery, David A. New, Jr., David A. New, 
Sr., Sharon D. Starnes, Jerry C. Stovall, Paul H. Watson, Jr., William F. Weems 
and Johnny H. Williamson.


                                                         5

<PAGE>




Director Compensation

         All  Directors  of American  Public Life  receive $750 for each monthly
meeting attended.  No additional  compensation is paid for attendance at Company
Board meetings.

Report of the Board of Directors on Executive Compensation

         The Board of Directors of the Company approves the compensation of the 
CEO and of the executive officers. Mr. Williamson retired from his position as 
President and CEO of the  Company in August, 1995.  In July, 1996 the Board of 
Directors asked Mr. Williamson to serve as President and CEO for an interim 
period.  Mr. Williamson served as President and CEO from July, 1996 to 
September, 1997.  Mr. Williamson's compensation for this period resulted from
negotiations between Mr. Williamson and the Board of Directors.  Mr. Stovall was
appointed as President and CEO in September, 1997.  The amount of his 
compensation resulted from negotiations between the Board of Directors and Mr. 
Stovall.  Mr. Williamson's compensation was based on the need to obtain his 
services as President and CEO for an interim period and was not based on 
Company performance or similar factors.  Mr. Stovall's compensation was based on
the need to employ a successor to Mr. Williamson and was not based on Company 
performance or similar factors.

         The  compensation  of the other  executive  officers is approved by the
Board of Directors after  considering the  recommendation  of the President.  In
making his  recommendations,  the President  considers  compensation  levels for
executives in similar positions in the Jackson, Mississippi area, as well as the
compensation  levels for executives in the insurance  industry in the Southeast.
Although in recommending  increases in compensation the President  considers job
performance,  no  formal  system  or set of  criteria  has been  used in  making
compensation recommendations for executive officers.

         The Board of Directors  has  established  a bonus program for executive
officers of the  Company.  The first bonus will be  determined  based on company
performance  in the period from  October 1, 1997 through  September  30, 1998. A
bonus pool will be  established  based on the growth of the value of the Company
based on an actuarial  analysis of the Company's  insurance  business,  targeted
general  expense  levels and  targeted  rates of return.  The bonus pool will be
allocated to executives involved in marketing based on premium collections,  and
to other executives based on subjective factors.  The payment of bonuses will be
at the  discretion  of the  Board of  Directors  and the  bonus  program  may be
canceled or modified at any time.

Submitted by the Company's Board of Directors:

Warren I. Hammett                   David A. New, Sr.
F. Harrell Josey                    David A. New, Jr.
Frank K. Junkin, Jr.                Paul H. Watson, Jr.

Performance Graph

         The Company's Common Stock was not traded on a public market during any
part of fiscal year 1997.  Accordingly,  the performance  graph is omitted.  The
Company's  Common Stock began to be quoted on the OTC Bulletin Board in February
of 1998.

Other Transactions with Management

         On  August  30,  1995,   American  Public  Life  entered  into  several
agreements with Johnny H. Williamson in connection with his resignation from the
position of  President  of the  Company,  including a Stock  Purchase  Agreement
pursuant to which American Public Life purchased 858 shares of Common Stock from
Mr.  Williamson  for an aggregate  purchase price of $287,430.  The Company,  as
successor to American  Public Life,  agreed to purchase an additional 572 shares
of Company  Common  Stock from Mr.  Williamson  at a purchase  price of $335 per
share,  when  Mr.  Williamson  ceased  to be a  director  of  the  Company.  Mr.
Williamson  resigned  from the Board of Directors on January 8, 1998 and on that
date the  Company  acquired  the 572  shares  of  Company  Common  Stock  for an
aggregate purchase price of $191,620.







<TABLE> <S> <C>


<ARTICLE>                                              7
<CIK>                                         0001037559                   
<NAME>                     American Public Holdings, Inc.
       
<S>                                          <C>
<PERIOD-TYPE>                                     12-MOS
<FISCAL-YEAR-END>                            DEC-31-1997
<PERIOD-START>                               JAN-01-1997
<PERIOD-END>                                 DEC-31-1997
<DEBT-HELD-FOR-SALE>                          34,626,186
<DEBT-CARRYING-VALUE>                                  0
<DEBT-MARKET-VALUE>                                    0
<EQUITIES>                                             0
<MORTGAGE>                                       989,859
<REAL-ESTATE>                                    727,700
<TOTAL-INVEST>                                37,833,899
<CASH>                                           608,434
<RECOVER-REINSURE>                                     0
<DEFERRED-ACQUISITION>                         9,798,294
<TOTAL-ASSETS>                                52,346,775
<POLICY-LOSSES>                               34,479,904
<UNEARNED-PREMIUMS>                              843,021
<POLICY-OTHER>                                         0
<POLICY-HOLDER-FUNDS>                            406,456
<NOTES-PAYABLE>                                        0
                                  0
                                            0
<COMMON>                                          52,919
<OTHER-SE>                                    15,570,883
<TOTAL-LIABILITY-AND-EQUITY>                  52,346,775
                                    27,335,511
<INVESTMENT-INCOME>                            2,536,674
<INVESTMENT-GAINS>                               (24,118)
<OTHER-INCOME>                                    34,711
<BENEFITS>                                    20,117,037
<UNDERWRITING-AMORTIZATION>                    3,899,794
<UNDERWRITING-OTHER>                           6,774,969
<INCOME-PRETAX>                                 (888,022)
<INCOME-TAX>                                    (146,371)
<INCOME-CONTINUING>                                    0
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                    (742,651)
<EPS-PRIMARY>                                       (.67)
<EPS-DILUTED>                                       (.67)
<RESERVE-OPEN>                                         0
<PROVISION-CURRENT>                                    0
<PROVISION-PRIOR>                                      0
<PAYMENTS-CURRENT>                                     0
<PAYMENTS-PRIOR>                                       0
<RESERVE-CLOSE>                                        0
<CUMULATIVE-DEFICIENCY>                                0
        


</TABLE>


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