AMERICAN PUBLIC HOLDINGS INC
DEF 14A, 1999-04-02
REAL ESTATE
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934


Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement
[ ] Confidential,  For  Use  of the  Commission  Only  (as  permitted  by  Rule
    14a-6(e)(2))
[X] Definitive Proxy Statement [ ] Definitive  Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                         AMERICAN PUBLIC HOLDINGS, INC.
                (Name of Registrant as Specified in Its Charter)


                   (Name of Person(s) Filing Proxy Statement,
                          if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

        (1) Title of each class of securities to which transaction applies:


        (2) Aggregate number of securities to which transaction applies:


        (3) Per unit price or other  underlying  value of  transaction  computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):

        (4) Proposed maximum aggregate value of transaction:


        (5) Total fee paid:

<PAGE>


[ ] Fee paid previously wiuh preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
    0-11(a)(2) and identify the filing for which the  offsetting  fee was paid
    previously.  Identify the previous filing by registration statement number,
    or the form or schedule and the date of its filing.

        (1) Amount previously paid:


        (2) Form, Schedule or Registration Statement no.:


        (3) Filing Party:


        (4) Date Filed:


<PAGE>




                         AMERICAN PUBLIC HPLDINGS, INC.







          ============================================================

                                 Notice of 1999
                                 Annual Meeting

                                       and

                                 Proxy Statement


<PAGE>



                                TABLE OF CONTENTS

                                                                            PAGE
                                                                            ----


NOTICE OF ANNUAL STOCKHOLDERS' MEETING.........................................1

ELECTION OF DIRECTORS..........................................................2

INFORMATION RELATING TO DIRECTORS,
NOMINEES AND EXECUTIVE OFFICERS................................................3
         Board Meetings and Committees.........................................3
         Stock Ownership of Principal Stockholder..............................3
         Stock Ownership of Directors and Officers.............................4
         Section 16(a) Beneficial Ownership Reporting Compliance...............4
         Executive Compensation................................................5
         Director Compensation.................................................5
         Report of the Board of Directors on Executive Compensation............5
         Stockholder Return Performance Presentation...........................6

INDEPENDENT PUBLIC ACCOUNTANTS.................................................7

OTHER MATTERS..................................................................7
         Voting of Proxies.....................................................7
         Voting Securities and Record Date.....................................7
         Vote Required for Approval ...........................................7
         Solicitation of Proxies  .............................................7
         Annual Report.........................................................7
         Stockholder Proposals for the 2000 Annual Meeting.....................7



<PAGE>




                         AMERICAN PUBLIC HOLDINGS, INC.
                               2305 LAKELAND DRIVE
                           JACKSON, MISSISSIPPI 39208



                     NOTICE OF ANNUAL STOCKHOLDERS' MEETING
                          TO BE HELD ON APRIL 27, 1999


TO THE STOCKHOLDERS OF
AMERICAN PUBLIC HOLDINGS, INC.:

          NOTICE IS HEREBY GIVEN that,  pursuant to call of its directors and in
compliance  with its  Bylaws,  the regular  annual  meeting of  stockholders  of
AMERICAN PUBLIC  HOLDINGS,  INC. will be held at 2305 Lakeland  Drive,  Jackson,
Mississippi,  on Tuesday,  April 27,  1999,  at 9:00 a.m.,  local time,  for the
purpose of considering and voting upon the following matters:

          1.       Election  of the  seven  (7)  persons  listed  in  the  Proxy
                   Statement  dated April 6, 1999,  accompanying  this notice as
                   directors of American Public Holdings, Inc.

           2.      Whatever other matters may be brought before the meeting or
                   any adjournment(s) thereof.  Management knows of no other
                   matters that may properly be, or which are likely to be,
                   brought before the meeting.

          Only those  stockholders  of record at the close of  business on March
22, 1999,  shall be entitled to notice of and to vote at this  meeting.  We urge
you to sign and return the enclosed  Proxy as soon as  possible,  whether or not
you plan to attend the meeting in person.

                                          BY ORDER OF THE BOARD OF DIRECTORS




                                          Jerry C. Stovall
                                          President and Chief Executive Officer

Dated and Mailed at
Jackson, Mississippi
on or about April 6, 1999

Enclosures:        1.  Proxy
                   2.  Business Reply Envelope
                   3.  Annual Report




                                        1

<PAGE>



                                 PROXY STATEMENT
                         American Public Holdings, Inc.
                                  April 6, 1999


         This Proxy  Statement is furnished to  stockholders  of American Public
Holdings,  Inc. (the "Company") in connection with the solicitation by the Board
of Directors of proxies to be voted at the Annual Meeting of  Stockholders to be
held on Tuesday, April 27, 1999, at 9:00 a.m., local time.  Distribution of this
Proxy  Statement  and form of proxy is  scheduled  to begin on or about April 6,
1999.

         Shares of Common Stock represented by properly executed proxies, unless
previously  revoked,  will be  voted  at the  meeting  in  accordance  with  the
instructions  thereon.  If no direction is indicated,  such shares will be voted
FOR each  nominee and at the  discretion  of the persons  named in the  relevant
proxy in  connection  with any other  business that may properly come before the
meeting.  A proxy  may be  revoked  by a  stockholder  at any time  prior to the
exercise  thereof  by  filing  with  the  Secretary  of the  Company  a  written
revocation  or a duly  executed  proxy  bearing a later  date.  A proxy shall be
suspended if the stockholder is present and elects to vote in person.

                              ELECTION OF DIRECTORS

         At the 1999 Annual Meeting, seven (7) directors will be elected to hold
office  until the 2000  Annual  Meeting  and until  their  successors  have been
elected and have qualified.  The nominees listed below are all currently serving
as directors of the Company. The Board knows of no reason why any nominee may be
unable to serve as  director.  If any  nominee  is unable to serve,  the  shares
represented  by all valid  proxies  will be voted for the election of such other
person as the Board may recommend.

         Warren I. Hammett.  Age 72.  Mr. Hammett has been involved in the
operation and ownership of family farming operations for more than five years.
He has served as a director of American Public Life Insurance Company ("American
Public Life"), the Company's subsidiary, since 1979 and of the Company since its
organization in December, 1995.

         F. Harrell Josey, D.V.M.  Age 74.  Dr. Josey has been a veterinarian
and the director of Josey Animal Medical Center, Inc. for more than five years.
He has served as a director of American Public Life since 1974 and of the
Company since its organization in December, 1995.

         Frank K. Junkin, Jr.  Age 48.  Mr. Junkin has been Senior Vice
President, Marketing of American Public Life for more than five years.  He has
served as a director of American Public Life since 1987 and of the Company since
its organization in December, 1995.

         David A. New, Sr.  Age 71.  Mr. New has been Chairman and Director of
David New Operating Company, David New Oil Company and David New Drilling
Company for more than five years.  These companies are engaged in oil and gas
drilling and exploration.  He has served as director of American Public Life
since 1979 and Chairman of the Board for more than five years and as Chairman of
the Board of the Company since its organization in December, 1995.

         David A. New, Jr.  Age 42.  Mr. New has been Director and President of
David New Operating Company, David New Oil Company and David New Drilling
Company and Director of W.T. Drilling Company for more than five years.  These
companies are engaged in oil and gas drilling and exploration. David A. New, Jr.
is the son of David A. New, Sr.  He has served as a director of American Public
Life since 1983 and of the Company since its organization in December, 1995.


                                        2


<PAGE>

         Jerry C. Stovall.  Age 62.  Mr. Stovall was elected President and Chief
Executive Officer of the Company and American Public Life effective September 2,
1997.  Mr. Stovall was Executive Vice President of American Public Life from
October, 1996 through August, 1997.  Until May, 1995, when he retired, Mr.
Stovall was President of Lamar Life Insurance Company.

         Paul H. Watson, Jr.  Age 60.  Mr. Watson has been President of Farmers
Tractor Company, Inc., a farm equipment dealer, for more than five years.  Mr.
Watson serves as Director of Trustmark Corp., Jackson, Mississippi.  He has
served as a director of American Public Life since 1979 and of the Company since
its organization in December, 1995. Mr. Watson serves as Vice Chairman of the
Board of Directors of American Public Life.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT STOCKHOLDERS VOTE FOR
THE ELECTION OF ALL THE NOMINEES.

                       INFORMATION RELATING TO DIRECTORS,
                         NOMINEES AND EXECUTIVE OFFICERS

Board Meetings and Committees

         The Company had one Board  meeting in 1998.  No director  attended less
than seventy-five percent (75%) of the Board meetings held in 1998. The Board of
Directors  of the Company  does not have an audit,  compensation  or  nominating
committee.

Stock Ownership of Principal Stockholder

         The following table sets forth  information as to persons  beneficially
owning more than five percent (5%) of the Company's Common Stock.

                                      Amount and Nature           Percentage of
                                          of Beneficial             Outstanding
Name                                          Ownership            Common Stock

New Family and                            656,040(1)(2)                  59.68%
Affiliated Interests
P. O. Box 1487
Natchez, MS 39121







- --------
(1) Mr. New, Sr. and Mr. New, Jr. share voting and investment power with respect
    to 29,400 shares held by David New Operating Company and 299,376 shares held
    by David New Drilling Company.  Mr. New, Sr. and his spouse share voting and
    investment power with respect to 291,207 shares held by New Partners, L.P.

(2) Mr. New, Jr. owns 36,057 shares directly.


                                        3

<PAGE>



Stock Ownership of Directoss and Officers

         The following table sets forth  information as of Mardh 15, 1999, as to
the number of shares of Company Common Stock  beneficially  owned by each of the
nominees  for  director,  including  the  Company's  CEO,  and by the  Company's
directors and executive officers as a group.

                                        Amount and Nature         Percentage of
                                           of Beneficial            Outstanding
Name                                        Ownership              Common Stock

Warren I. Hammett                             30,009                   2.73%
F. Harrell Josey, D.V.M.                      24,423                   2.22%
Frank K. Junkin, Jr.                          29,862                   2.72%
David A. New, Sr.                            619,983(1)               56.40%
David A. New, Jr.                            364,833(1)(2)            33.19%
Jerry C. Stovall                                   0                   0.00%
Paul H. Watson, Jr.                           20,376                   1.85%

15 Directors and Executive
Officers as a Group                          760,920                  69.22%


Section 16(a) Beneficial Ownership Reporting Compliance

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's  directors,  executive  officers  and  persons  who own more  than ten
percent (10%) of Company  Common Stock  (collectively,  "Reporting  Persons") to
file with the Securities and Exchange  Commission  initial  reports of ownership
and reports of changes in ownership  of Common  Stock of the Company.  Reporting
Persons are  required by  Securities  and  Exchange  Commission  Regulations  to
furnish the Company  with  copies of all Section  16(a) forms they file.  To the
Company's  knowledge,  based  solely on a review of the  copies of such  reports
furnished to the Company and written  representations that no other reports were
required,  during the fiscal year ended  December  31,  1998 all  Section  16(a)
filing requirements  applicable to the Company's Reporting Persons were complied
with.






- --------
(1) Mr. New, Sr. and Mr. New, Jr. share voting and investment power with respect
    to 29,400 shares held by David New Operating Company and 299,376 shares held
    by David New Drilling Company.  Mr. New, Sr. and his spouse share voting and
    investment power with respect to 291,207 shares held by New Partners, L.P.

(2) Mr. New, Jr. owns 36,057 shares directly.

                                        4

<PAGE>

Executive Compensation

         The  following  table  sets  forth the total  compensation  paid by the
Company for the last fiscal year to each person who served as CEO of the Company
and the executive officers,  other than Mr. Stovall,  who had total compensation
in excess of $100,000 in 1:98.


SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>

                                                                                     LONG-TERM
                                      ANNUAL COMPENSATION                           COMPENSATION
                         --------------------------------------------  --------------------------------------
                                                                                   AWARDS            PAYOUTS
                                                                       ------------------------     ---------
                                                             OTHER        RESTRICTED   SECURITIES
      NAME &                                                 ANNUAL          STOCK     UNDERLYING     LTIP           ALL OTHER
PRINCIPAL POSITION       YEAR   SALARY($)(1)  BONUS ($)  COMPENSATION($)  AWARD(S)($)  OPTIONS(#)   PAYOUTS($)  COMPENSATION ($)(2)
- -----------------------  -----  ------------  ---------  ---------------  -----------  -----------  ----------  --------------------

<S>                      <C>     <C>            <C>            <C>             <C>          <C>         <C>             <C>
Jerry C. Stovall         1998    147,500(1)     28,359         0               0            0           0               0
  President & Chief      1997    103,325(1)          0         0               0            0           0               0
   Executive Officer     1996     20,000(2)          0         0               0            0           0               0
   of the Company and
   American Public Life

Frank Junkin, Jr.        1998    101,461(1)     30,656         0               0            0           0               0
  Vice Chairman and      1997     79,203(1)          0         0               0            0           0               0
  Secretary              1996     78,788(1)          0         0               0            0           0               0

<FN>

- ---------------
(1) Includes directors' fees.
(2) Mr. Stovall joined the Company on October 1, 1996.
</FN>
</TABLE>

         The  Company has agreed to pay Mr.  Stovall  $135,000 a year in salary,
plus an automobile allowance of $500 per month and standard benefits until March
1, 2002, even if Mr. Stovall resigns or is terminated.

Director Compensation

         All  directors of American  Public Life  received $750 for each monthly
meeting attended in 1998. This fee has been increased to $1,500 for each monthly
meeting  attended in 1999. No additional  compensation is paid for attendance at
the Company's Board meetings.

Report of the Board of Directors on Executive Compensation

         The Board of Directors of the Company approves the compensation of the
CEO and of the executive officers.  Mr. Stovall was appointed as President and
CEO in September, 1997.  The amount of his compensation resulted from 
negotiations between the Board of Directors and Mr. Stovall.  Mr. Stovall's
compensation was based on the need to employ a successor to Johnny Williamson
who was retiring and was not based on the Company's performance or similar
factors.

         The  compensation  of the other  executive  officers is approved by the
Board of Directors after  considering the  recommendation  of the President.  In
making his  recommendations,  the President  considers  compensation  levels for
executives in similar positions in the Jackson, Mississippi area, as well as the
compensation  levels for executives in the insurance  industry in the Southeast.
Although in recommending  increases in compensation the President  considers job
performance,  no  formal  system  or set of  criteria  has been  used in  making
compensation recommendations for executive officers.

         The Board of Directors  has  established  a bonus program for executive
officers of the Company.  A bonus pool is established based on the growth of the
value of the Company based on an actuarial  analysis of the Company's  insurance
business,  targeted  general  expense levels and targeted  rates of return.  The
bonus pool is allocated  to  executives  involved in marketing  based on premium
collections,  and to other  executives  based on subjective  factors.  The first
bonus was determined based on Company  performance in the period from October 1,
1997 through  September 30, 1998.  The payment of future  bonuses will be at the
discretion  of the Board of Directors  and the bonus  program may be canceled or
modified at any time.


                                        5
<PAGE>




Submitted by the Company's!Board of Directors:

              Warren I. Hammett                  David A. New, Sr.
              F. Harrell Josey                   David A. New, Jr.
              Frank K. Junkin, Jr.               Paul H. Watson, Jr.
              Jerry C. Stovall

Stockholder Return Performance Presentation

      The following graph compares the percentage change in the cumulative total
shareholder  return on the Company's  Common Stock against the cumulative  total
return of the NASDAQ Stock Market (US) Index and the NASDAQ Insurance Index from
March 31, 1998,  through  December 31, 1998. The graph assumes  reinvestment  of
dividends, where applicable.



                  Comparison of Cumulative Total Return among
          the Company, NASDAQ US Index and NASDAQ Insurance Index (1)


                      3/31/98         6/30/98         9/30/98         12/31/98
                      -------         -------         -------         --------

Company(2)            $100.00          $98.31          $91.53          $81.36

NASDAQ                $100.00         $102.90          $93.16         $120.15
US Index

NASDAQ                $100.00          $93.06          $79.40          $86.83
Insurance
Index


(1)   Assumes $100 invested on 3/31/98.
(2)   Because  the  Company's  stock is thinly  traded,  there is no market data
      available for the Company on 3/31/98,  6/30/98,  9/30/98 or 12/31/98.  The
      data  reflected  is the  closing  price on 3/19/98,  6/24/98,  9/10/98 and
      12/23/98 respectively.


                         INDEPENDENT PUBLIC ACCOUNTANTS

      Deloitte & Touche LLP were the  independent  accountants  for the  Company
during the most recently completed fiscal year and will serve as the independent
accountants for the Company during the current fiscal year.  Representatives  of
this firm will be present at the Annual  Meeting and will have an opportunity to
make statements if they so desire and are expected to be available to respond to
appropriate questions.

                                       6

<PAGE>


                                  OTHER MATTERS

Voting of Proxies

      Shares of Common Stock represented by properly  executed  proxies,  unless
previously  revoked,  will be  voted  at the  meeting  in  accordance  with  the
instructions  thereon.  If no direction is indicated,  such shares will be voted
FOR each  nominee and at the  discretion  of the persons  named in the  relevant
proxy in  connection  with any other  business that may properly come before the
meeting. Management knows of no other matters that may properly be, or which are
likely to be,  brought  before the meeting.  However,  if any other  matters are
properly brought before the meeting,  the persons named in the enclosed proxy or
their substitutes will vote in their discretion on such matters.

Voting Securities and Record Date

      Only those stockholders of record on the books of the Company at the close
of business on March 22, 1999, shall be entitled to notice of and to vote at the
meeting in person or by proxy.  On that date,  the  Company had  outstanding  of
record  1,099,287  shares of Common Stock. A majority of the shares  outstanding
constitute a quorum. Each share is entitled to one (1) vote.

Vote Required for Approval

      The seven (7)  nominees  for  director  receiving a plurality of the votes
cast at the  meeting in person or by proxy  shall be  elected.  Abstentions  and
broker  non-votes are counted only for purposes of determining  whether a quorum
is present at the meeting.

Solicitation of Proxies

      The cost of  soliciting  proxies  from  stockholders  will be borne by the
Company.  The initial solicitation will be by mail.  Thereafter,  proxies may be
solicited by directors,  officers and regular employees of the Company, by means
of telephone, telegraph or personal contact, but without additional compensation
therefor. The Company will reimburse brokers and other persons holding shares as
nominees for their reasonable  expenses in sending proxy soliciting  material to
the beneficial owners.

Annual Report

      The 1998 Annual Report to stockholders of the Company,  including  audited
financial  statements  of the Company,  is enclosed for the  information  of the
stockholders.  The Annual Report and financial  statements are not a part of the
proxy soliciting material.

Stockholder Proposals for the 2000 Annual Meeting

      Any proposal of a  stockholder  to be  presented  for action at the Annual
Meeting of  Stockholders  to be held April 25,  2000,  must be  received  at the
Company's  principal  executive offices no later than December 8, 1999, if it is
to be included in management's proxy statement.


                                        7

<PAGE>



                         AMERICAN PUBLIC HOLDINGS, INC.
                 2305 Lakeland Drive, Jackson, Mississippi 39208

                                      PROXY
           This Proxy is Solicited on Behalf of the Board of Directors


      The undersigned  hereby  appoint(s)  David A. New, Sr. and Paul H. Watson,
Jr., jointly and  individually,  as Proxies,  each with the power to appoint his
substitute and hereby  authorize(s)  them to represent the  undersigned,  and to
vote upon all matters that may properly  come before the meeting  including  the
matters  described in the Proxy  Statement  furnished  herewith,  subject to any
directions  indicated  on the  reverse  side,  with full  power to vote,  and to
cumulate votes on, all shares of Common Stock of American Public Holdings,  Inc.
held of record by the  undersigned  on March 22, 1999, at the annual  meeting of
stockholders to be held on April 27, 1999, or any adjournment(s)  thereof. IF NO
DIRECTIONS ARE GIVEN, THE PROXIES WILL VOTE FOR EACH NOMINEE LISTED BELOW AND AT
THE DISCRETION OF THE PERSONS NAMED ABOVE IN CONNECTION  WITH ANY OTHER BUSINESS
PROPERLY COMING BEFORE THE MEETING.


1.  ELECTION OF DIRECTORS        |_|FOR all       |_|WITHHOLD     |_|EXCEPTIONS*
                                    nominees         AUTHORITY
                                    listed           to vote
                                    below.           for all
                                                     nominees
                                                     listed
                                                     below.

The nominees for Director are: Warren I. Hammett, F. Harrell Josey, D.V.M.,
Frank K. Junkin, Jr., David A. New, Sr., David A. New, Jr., Jerry C. Stovall and
Paul H. Watson, Jr.

The Board of Directors recommends a vote "FOR" all nominees.

(INSTRUCTIONS: To withhold authority to vote for any individual nominee, mark
the "Exceptions" box and write that nominee's name in the space provided below).

*Exceptions:____________________________________________________________________

Social Security Number:__________________________________________


When  shares  are held by joint  tenants,  both  should  sign.  When  signing as
attorney, executor,  administrator,  trustee or guardian, please give full title
as such. If  corporation or  partnership,  sign in full corporate or partnership
name by authorized person.

Signature:_____________________________________________

Signature:_____________________________________________

                        Votes must be  indicated by an (x) in Black or Blue Ink.

Dated:__________________________, 1999

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY PROMPTLY USING THE ENCLOSED
ENVELOPE.





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