AMERICAN PUBLIC HOLDINGS INC
10-K, 1999-03-31
REAL ESTATE
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D. C. 20549
                                    FORM 10-K

(X)  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 1998
or
(  ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

                        Commission file number 000-22479

                         AMERICAN PUBLIC HOLDINGS, INC.
             (exact name of Registrant as specified in its charter)

          MISSISSIPPI                               64-0874171
(State or other  jurisdiction of        (I.R.S. Employer Identification Number)
incorporation of organization)

2305 Lakeland Drive, Jackson, Mississippi       39208
(Address of principal executive offices)       (Zip Code)

Registrant's telephone number, including area code: (601-936-6600)

Securities registered pursuant to Section 12(b) of the Act:

                                 Name of Each Exchange on
     Title of Each Class              Which Registered
     -------------------         ------------------------
           None                            None

Securities registered pursuant to section 12(g) of the Act:

                           Common Stock, no par value
                                (Title of Class)

     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act if
1934  during  the  preceding  12 months  (or for such  shorted  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. YES ( X ) NO ( )

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.

     Indicate  the  number of  shares  outstanding  of each of the  Registrant's
classes of common stock, as of the latest practicable date.

     Class                               Outstanding at March 22, 1999
     Common stock, no par value                 1,099,287 Shares

     Based on bid price  for  shares  of  common  stock on March 22 , 1999,  the
aggregate  market  value  of the  voting  stock  held  by  nonaffiliates  of the
Registrant was $3,637,445.

                       DOCUMENTS INCORPORATED BY REFERENCE

     Portions of the following  documents are  incorporated by reference to Part
I, II, and III of the Form 10-K report:  (1) Registrant's  1998 Annual Report to
Shareholders  (Parts I and II), and (2) Proxy  Statement dated April 6, 1999 for
Registrant's Annual Meeting of Stockholders to be held April 27, 1999 (Part
III).

<PAGE>

                         AMERICAN PUBLIC HOLDINGS, INC.
                                    FORM 10-K
                                      INDEX


                                                                  PAGE
                                                                  ----
                                     PART I
     ITEM 1.  BUSINESS. . . . . . . . . . . . . . . . . . . . . . . . 1
     ITEM 2.  PROPERTIES. . . . . . . . . . . . . . . . . . . . . . .11
     ITEM 3.  LEGAL PROCEEDINGS . . . . . . . . . . . . . . . . . . .11
     ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS . .11

                                     PART II
     ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED
              STOCKHOLDER MATTERS. . . . . . . . . . . . . . . . . . 12
     ITEM 6.  SELECTED FINANCIAL DATA . . . . . . . . . . . . . . . .12
     ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
              CONDITION AND RESULTS OF OPERATIONS. . . . . . . . . . 12
     ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA . . . . . .12
     ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
              ACCOUNTING AND FINANCIAL DISCLOSURE. . . . . . . . . . 12

                                    PART III
     ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT . . 12
     ITEM 11. EXECUTIVE COMPENSATION . . . . . . . . . . . . . . . . 12
     ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
              MANAGEMENT . . . . . . . . . . . . . . . . . . . . . . 13
     ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS . . . . 13

                                     PART IV
     ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS
              ON FORM 8-K . . . . . . . . . . . . . . . . . . . . . .13

     SIGNATURES. . . . . . . . . . . . . . . . . . . . . . . . . . . 15

     EXHIBIT INDEX . . . . . . . . . . . . . . . . . . . . . . . . . 17


<PAGE>

                         AMERICAN PUBLIC HOLDINGS, INC.
                                    FORM 10-K

                                     PART I

     In addition to  historical  information,  this report  contains  statements
which  constitute  forward-looking statements and information which are based on
management's  beliefs,  plans,  expectations  and assumptions and on information
currently  available  to  management.   The  words  "may,"  "should,"  "expect,"
"anticipate,"  "intend," "plan," "continue,"  "believe," "seek," "estimate," and
similar  expressions  used in this report that do not relate to historical facts
are intended to identify forward-looking statements.  These statements appear in
a number of places in this  report,  including,  but not limited to,  statements
found in Item 1 "Business" and in Item 7  "Management's  Discussion and Analysis
of Financial  Condition and Results of Operations."  All phases of the Company's
operations  are subject to a number of risks and  uncertainties.  Investors  are
cautioned that any such forward-looking  statements are not guarantees of future
performance  and involve risks and  uncertainties,  and that actual  results may
differ materially from those projections in the forward-looking statements.
Among the factors that could cause actual  results to differ  materially are the
risks and uncertainties discussed in this report, including, without limitation,
the portions referenced above, and the uncertainties set forth from time to time
in the Company's other public reports and filings and public statements, many of
which are beyond the control of the Company, and many of which, or a combination
of which,  could materially  affect the results of the Company's  operations and
whether  forward-looking  statements made by the Company  ultimately prove to be
accurate.

ITEM 1.  BUSINESS

General

     American Public Holdings, Inc. (the "Company") is a Mississippi corporation
organized  on  December  21,  1995 by American  Public  Life  Insurance  Company
("American Public Life"), also a Mississippi corporation. The Company was formed
to serve as a holding company for American Public Life.

     On February 20, 1996 the Mississippi  Commissioner of Insurance approved an
Agreement  and Plan of  Exchange  (the  "Plan of  Exchange")  pursuant  to which
American Public Life became a wholly-owned  subsidiary of the Company,  and each
share of  outstanding  American  Public Life common stock was converted into one
share of the Company's  common  stock.  The Plan of Exchange was approved by the
stockholders  of American  Public Life at a Special  Meeting held on October 29,
1996 and became effective on November 30, 1996.

     The  Company  has no  significant  assets  other than the stock of American
Public Life. The assets and  liabilities of the Company on a consolidated  basis
are not materially  different from the assets and liabilities of American Public
Life.  As a holding  company,  the  Company may make  investments  and engage in
businesses  not  permitted  for an insurance  company,  but there are no present
plans to engage in additional activities or to make additional investments.

     American Public Life is a Mississippi  life and health  insurance  company,
which began  operations  in 1945.  It is licensed to do business in  twenty-five
(25) states.  American Public Life specializes in supplemental  health insurance
products, including cancer, accident, intensive care, heart attack/stroke,
dental insurance and supplemental group insurance products such as group dental,
group disability and group hospital. American Public Life also offers whole life
and term life insurance contracts.

<PAGE>

     The following table sets forth earned premiums by product line for the last
three (3) years ended December 31.

                                           Year ended December 31,
                                --------------------------------------------
                                    1998            1997            1996
                                ------------    ------------    ------------
Premium revenue:
     Cancer                     $16,671,263     $17,309,712     $18,154,674
     Life insurance                 653,941         532,294         552,908
     Accident                     1,073,187       1,105,802       1,149,841
     DentaCare (Dental)           6,469,047       5,705,409       4,906,975
     Group Accident & Health      4,514,499       2,377,267         993,026
     Other Accident & Health        638,396         325,027         312,424
                                ------------    ------------    ------------
                                $30,020,333     $27,355,511     $26,069,848
                                ============    ============    ============

Underwriting income:
     Life insurance             $  (149,541)    $   (31,870)    $  (346,527)
     Accident & Health           (1,419,473)     (3,404,419)     (1,719,138)

Net Investment income             2,523,875       2,536,674       2,387,010
Other income                         29,331          34,711          26,067

Realized investment gains
 (losses)                            65,807         (24,118)        (80,291)
                                ------------    ------------    ------------
Income (loss) before income
    tax provision (benefit)     $ 1,049,999     $  (889,022)    $   174,212
                                ============    ============    ============

     The following is a discussion of the  characteristics  of the categories of
insurance  currently  marketed or in force.  Products  are  described in general
terms as there are many variations  resulting  principally  from differing state
laws and regulations.

Life Insurance

     American   Public  Life   conducts  its  life   insurance   business  on  a
non-participating  basis. American Public Life is licensed to write insurance in
twenty-five (25) states.  The Company markets life insurance  business utilizing
individual  policies  written  on both a direct and a payroll  deduction  basis.
Plans  available  include  one (1),  five (5) and ten (10) year  renewable  term
insurance issued up to $1,000,000 (Maximum Retention by company $50,000).  Rates
for these  three  products  are based on male and  female  non  tobacco  use and
standard basis.  Underwriting  requirements  vary by age and amount of insurance
applied for.  Issue ages are twenty (20) through  seventy  (70).  The  following
table  indicates  those states which  accounted for five percent (5%) or more of
the total  direct life  insurance  premiums  collected  by American  Public Life
during 1998.


                                     ($)           (%)

                  Alabama          36,287         5.21
                  Arkansas         48,531         6.97
                  Louisiana       112,345        16.14
                  Mississippi     317,064        45.56
                  Oklahoma         45,502         6.54
                  Texas            76,194        10.95
                  Others           59,969         8.63
                                 ---------       ------
                  Total          $695,892          100%
                                 =========       ======
<PAGE>


     American Public Life offers a simplified  issue whole life policy with face
amounts based on monthly payroll deduction amounts of $5-$20.  The maximum issue
amount is  $40,000.  Rates are based on uni-sex and do not  distinguish  between
smoker and non smoker. A spouse rider is available with up to $10,000  coverage.
The children's  protection  rider provides up to $5,000 to age twenty-five  (25)
where it may then be converted to permanent coverage not to exceed $25,000. This
product is issued to persons aged fifteen  (15) through  sixty-five  (65) either
individually or by payroll deduction.

     The family  life  protector  is a  decreasing  term plan  renewable  to age
seventy  (70).  Issue ages are fifteen  (15)  through  sixty  (60).  Coverage is
provided  individually  or on the entire  family.  Maximum  issue on the primary
insured per unit is $15,000.  Family  coverage  maximums  are spouse  $3,000 and
children $1,000.  Accidental death and dismemberment coverage is included on the
primary  insured and spouse.  Premiums  may be paid  individually  or by payroll
deduction.

     The Company has developed a Basic and Voluntary Group Term Life Policy that
will compliment its existing  portfolio of voluntary payroll deduction  accident
and health  products.  The Basic Policy  offers  coverage up to $150,000 for the
insured and the Voluntary Policy offers coverage up to $100,000.  A spouse rider
is available with both policies,  with $5,000 on the Basic Policy and $10,000 on
the Voluntary  Policy.  Children can be insured for up to $2,500 under the Basic
Policy and $10,000  under the  Voluntary  Policy.  The maximum  retention by the
Company is $50,000, with the remainder being reinsured by another company.

     Term life insurance  policies provide death benefits if the insured's death
occurs  during the specific  premium  paying term of the policy and generally do
not include a savings or investment  element in the policy  premium.  Whole life
insurance  policies  provide death  benefits  which are payable under  effective
policies  regardless of the time of the  insured's  death and have a savings and
investment  element  which may result in the  accumulation  of a cash  surrender
value.

     The  following  table  sets  forth  certain   information   concerning  the
development of American Public Life's life insurance business.

                                                      Year Ended December 31,
                                                 -------------------------------
                                                    1998       1997       1996
                                                 ---------   -------   ---------
                                                          (in thousands)
Life insurance in force at the end of period:
       Ordinary - whole life                       44,233     34,772    $35,285
                - term                             10,387     12,657     15,390
       Industrial                                                  0          0
       Group life                                   6,960          0          0
                                                  --------   --------   --------
             Total                                $61,580    $47,379    $50,675
                                                  ========   ========   ========
New life insurance issued:
       Ordinary - whole life                       11,537      3,411      3,191
                - term                                326        819        678
       Industrial                                                  0          0
       Group life                                   6,960          0          0
                                                  --------   --------  ---------
             Total                                $18,823    $ 4,230   $  3,869
                                                  ========   ========  =========
Premium Income                                    $   654    $   532   $    553
                                                  ========   ========  =========

<PAGE>

Accident and Health Insurance

     American  Public  Life is  licensed to write  accident  and health  ("A&H")
insurance in twenty-five (25) states. The following table indicates those states
which  accounted  for five percent (5%) or more of the total direct A&H premiums
collected by American Public Life during 1998.


     Alabama                 $ 1,456,790       5.00%
     Arkansas                  1,509,662       5.15%
     Louisiana                 9,227,591      31.45%
     Mississippi               6,474,667      22.07%
     Oklahoma                  2,471,243       8.42%
     Texas                     4,484,878      15.29%
     Others                    3,715,879      12.62%
                             ------------   ---------
     Total                   $29,340,710     100.00%
                             ============   =========

     American Public Life's A&H portfolio includes plans that may be marketed
either on an individual basis or by payroll deduction. The bulk of new sales are
by payroll deduction with American Public Life taking advantage of the
popularity of this distribution method. The Company's Supplemental Cancer plans,
once the  Company's  lead  products,  have  been  restructured  and as a result,
Voluntary  Group  Dental,  DentaCare  (American  Public Life's PPO Dental Plan),
Disability  Income,  both  group  and  guaranteed  renewal  along  with  medical
supplement plans, have become the Company's  leading products.  Accident,  Heart
Disease and Intensive  Care products are also being  successfully  marketed on a
payroll deduction basis.

     American Public Life's  marketing  structure  consists of fifty-three  (53)
general agents and seven hundred fifty (750) soliciting  agents. The Company has
expanded  its general  agent  network with the  contracting  of four (4) general
agents.  Three (3) of these new general agents will give the Company activity in
states where there has been no significant production in the past.

     As the Company  increases  its  product  base and  general  agent  network,
together with the popularity of payroll deduction as a means of distribution, it
is  anticipated  that the Company will  continue to grow and it is expected that
American Public Life's knowledge and experience in this distribution method will
give it a significant advantage over its competitors in the future.

Investments

     American  Public Life is regulated as to the types of investments  which it
can  make and the  amount  of funds  which  it may  maintain  in any one type of
investment. American Public Life's investment policy emphasizes investment grade
corporate bonds, political subdivision bonds,  mortgage-backed securities issued
by government  agencies and United States Treasury  securities.  Investment real
estate and mortgage  loans are gradually  being  liquidated  as markets  present
themselves.

<PAGE>

     The following  table sets forth  certain  information  concerning  American
Public Life's investments at the dates shown.

                                          Year Ended December 31,
                                 ------------------------------------------
                                    1998           1997           1996
                                 ------------   ------------   ------------
Securities:
  Available for sale             $35,780,591    $34,626,186    $32,720,388
  Held to maturity                       ---            ---            ---
Mortgage loans on real estate        683,649        989,859      1,075,268
Investment real estate               673,858        727,700        781,542
Policy loans                       1,419,072      1,490,154      1,600,398
Short-term investments                   ---            ---            ---
                                 ------------   ------------   ------------
  Total investments              $38,557,170    $37,833,899    $36,177,596
                                 ============   ============   ============


    The results with respect to the foregoing investments are as follows:

Net investment income                     $2,523,875  $2,536,674  $2,387,010
Realized investment gains (losses)
 (before income taxes)                        65,807     (24,118)    (80,291)
Average yield on investments                    6.79%       6.94%       6.73%
Economic yield on investments
(includes realized and unrealized
  capital gains)                                7.49%       8.33%       6.51%

     As of December 31, 1998 the maturity  schedule for all  available  for sale
securities held by American Public Life at amortized cost was as follows:


                          Maturity Schedule
- -----------------------------------------------------------------------
                              Amortized
Maturity                        Cost                Percentage of Total
- -----------------------------------------------------------------------
Due in one year or less      $     99,763                  .29%
Due in one to five years        2,609,770                 7.53%
Due in five to ten years        3,131,559                 9.04%
Due after ten years            12,001,113                34.65%
                             -------------             ---------
                               17,842,205                51.51%
Mortgage-backed securities     16,795,957                48.49%
                             -------------             ---------
                             $ 34,638,162               100.00%
                             =============             =========

Actual  maturities  may  differ  from  contractual  maturities  because  of  the
borrowers' right to call or prepay obligations.

     The Company's  supplemental  health  insurance  coverages have a relatively
short duration. The Company's investment policy directs that bond investments be
made with an average duration of five to ten years.  This policy is based on the
recommendation  of  an  investment  consultant  and  the  Company's  independent
actuaries.  A  majority  of the  Company's  government  agency,  mortgage-backed
securities were purchased with an anticipated  average  maturity  falling within
these guidelines.

<PAGE>


     The  Company's  investment  policy  is  to  invest  in  state  and  federal
obligations as well as corporate  obligations  with a Standard & Poors rating of
"BBB" or greater.  In 1996 the Company  discontinued  the purchase of government
agency,  mortgage-backed  securities  and  disposed of a  significant  amount of
government  agency,  mortgage-backed  securities,  and shifted  these funds into
bonds with short to medium maturities.  Such government agency,  mortgage-backed
securities  continue to be the largest  component of the  portfolio.  Because of
prepayments,   such  securities  present  a  greater  interest  rate  risk  than
traditional fixed income securities.  The intent of the effort to change the mix
of the  portfolio  is to  reduce  the risk,  volatility  and  active  management
required of the portfolio  since a change in market  interest rates results in a
related change in such securities' prepayment risk.

Marketing and Distribution

     American  Public  Life's   insurance   products  are  marketed  through  an
independent  field force of fifty- three (53) general  agents and seven  hundred
fifty (750)  producing  agents.  The American  Public Life marketing  department
provides training support to its field force on a periodic basis throughout the
year.  Agents are compensated  through the payment of commissions  which are
calculated as a percentage of collected premium revenue.

     The following  agencies  have  accounted for more than ten percent (10%) of
the new coverage issued in 1996, 1997 and 1998.

                                1998      1997      1996
                                ----      ----      ----
        Clinton, Ruston, LA       9%        8%       11%
        Benoit, Kenner, LA       19%       18%       31%
        MGM, Plano, TX           24%       26%       23%

These  percentages  generally  reflect the percentage of distribution of premium
income.  The Clinton  agency has exceeded ten percent  (10%) for nine (9) years,
excluding  1997 and 1998,  the Benoit  agency has exceeded ten percent (10%) for
six (6) years, and the MGM agency has exceeded ten percent (10%) for twenty-four
(24) years.

Reserve Liabilities

     American Public Life maintains  reserves for future policy benefits to meet
future obligations under outstanding policies.  These reserves are calculated by
an independent actuarial firm, Wakely and Associates, Inc., and are certified to
be  sufficient  to  meet  policy  and  contract   obligations  as  they  mature.
Liabilities  for future policy  benefits are calculated  using  assumptions  for
interest,  mortality,  morbidity, expense and withdrawals determined at the time
the  policies  were  issued.  As of December  31,  1998,  the total  reserves of
American Public Life were  $34,624,922.  American Public Life believes that such
reserves for future policy benefits were calculated in accordance with generally
accepted  actuarial  methods and that such  reserves are adequate to provide for
future policy benefits with respect to American Public Life.

<PAGE>

Underwriting Activities

     American  Public Life maintains an underwriting  department  which seeks to
evaluate the risks associated with the issuance of an insurance policy. American
Public Life's  underwriting  and policy issue department is staffed by eight (8)
employees. The department is responsible for data entry, underwriting and policy
issue.  Underwriters  determine  whether an application is accepted or declined.
The underwriting  process  consists of a review of the information  contained in
the application in conjunction  with  information  obtained  through the medical
information  bureau, and through its review of medical histories  furnished upon
request.

     In certain instances American Public Life conducts telephone  interviews to
verify the information on the application and to obtain  additional  information
necessary  to  enable  American  Public  Life  to  make  an  assessment  of  the
applicant's  functional and cognitive capacities.  American Public Life does not
require physical  examinations as part of the underwriting  process,  as this is
not generally required for the type of coverages offered.

Claims Administration

     Claims under American Public Life's  policies are  administered by a claims
department comprised of eighteen (18) employees.  The claim adjudication process
principally  includes  verification  of coverage,  analysis of medical  records,
interpretation  of policy  language  and  computation  and payment of  benefits.
American Public Life utilizes a physician who provides advice and direction with
regard to  medical  matters  as they  relate to  American  Public  Life's  claim
adjudication process.

Reinsurance

     American  Public  Life's  maximum  retention on any one life is $50,000 for
life insurance and waiver of premium benefits. All accidental death benefits are
reinsured.  There  is  minimal  risk  because  of the  reinsurers  used  and the
relatively low amount of reinsurance credits taken. The principal  reinsurers of
American Public Life are as follows:

                    Business Men's Assurance
                    Life Reassurance Corp.
                    Lincoln National Life
                    Munich American
                    CNA

     American Public Life also has a small amount of reinsurance on its accident
and health  insurance.  Lonestar Life Insurance  Company  reinsures  twenty-five
percent (25%) of a small block of cancer insurance that was assumed from another
company  in 1992.  Additionally,  the  heart  transplant  benefit  on the  heart
attack/stroke  policy is one hundred percent (100%)  reinsured with Cologne Life
Reinsurance Company.

Supervision and Regulation

     American Public Life is subject to regulation by the insurance  departments
of those states in which it is licensed to conduct business. Although the extent
of  regulation  varies from state to state,  the  insurance  laws of the various
states generally establish  supervisory  departments having broad administrative
powers with respect to, among other  matters,  the  granting and  revocation  of
licenses to transact  business,  the licensing of agents,  the  establishment of
standards of financial solvency, including reserves to be maintained, the nature
of  investments  and, in most cases,  premium  rates,  the approval of forms and
policies and the form and content of  financial  statements.  These  regulations
have as  their  primary  purpose  the  protection  of  policyholders  and do not
necessarily confer a benefit upon stockholders.

<PAGE>

     Numerous  proposals  to reform the  current  health  care  system have been
introduced in Congress and state  legislatures.  Proposals have included,  among
other things,  modifications to the existing employer-based  insurance system, a
quasi-regulated  system of  "managed  competition"  among  health  plans,  and a
single- payer, public program. A number of states have passed or are considering
legislation  that would limit the  differentials  in rates that  insurers  could
charge for health care coverages  between new business and renewal  business for
similar demographic groups.  State legislation has also been adopted or is being
considered  that would make health  insurance  available  to all small groups by
requiring  coverage of all  employees  and their  dependents,  by  limiting  the
applicability of pre-existing  conditions  exclusions,  by requiring insurers to
offer a basic plan exempt from certain  benefits as well as a standard  plan, or
by  establishing  a mechanism  to spread the risk of high risk  employees to all
small group insurers.

     Changes in regulation of health  insurance could adversely  affect American
Public Life's  business.  Changes in regulation of health  insurance  could also
benefit   American   Public  Life's   business  by  increasing  the  demand  for
supplemental insurance products.

     Most states in which American  Public Life operates have laws which require
that  insurers  become  members of  guaranty  associations.  These  associations
guarantee that benefits due  policyholders of insurance  companies will continue
to be  provided  even if the  insurance  company  which  wrote the  business  is
financially  unable to fulfill its obligations.  To provide these benefits,  the
associations  assess the insurance  companies  licensed in a state to write that
type of insurance for which coverage is  guaranteed.  The amount of an insurer's
assessment is generally based  on the  relationship between that company's
premium volume in the state and the premium volume of all of the companies
writing the particular type of insurance in the state.

     American  Public Life is subject to periodic  financial and market  conduct
examinations.  The last completed financial  examination of American Public Life
was  conducted  by the  Mississippi  Insurance  Department  for the period ended
December 31, 1992.  American Public Life is currently under  examination for the
three-year period ended December 31, 1995. In addition,  American Public Life is
subject to state imposed mandatory annual audits by independent certified public
accountants.  These are conducted by the Company's independent public accounting
firm in conjunction with its audit  of the  Company's financial statements.

     Payment of  dividends  by  American  Public  Life is  restricted  by law to
available net surplus  computed on a statutory  basis. In addition,  without the
prior approval of the  Mississippi  Commissioner  of Insurance,  the size of any
dividend by American  Public Life during any twelve (12) month period is limited
to the  lesser  of (i) ten  percent  (10%) of  surplus;  or (ii)  net gain  from
operations for the past three (3) years, less dividends paid in the past two (2)
years.

Premiums

     Premium  rates for all of American  Public  Life's  products are  generally
subject to state regulation.  Premium  regulations vary greatly among
jurisdictions and product lines. Rates are established by American Public Life's
consulting actuary and are reviewed by the regulatory  authorities in most
states. Rate changes must generally be filed and approved by these authorities.

<PAGE>


Competition

     American  Public  Life is  engaged  in a highly  competitive  business  and
competes  with many  insurance  companies  of  substantially  greater  financial
resources,  including stock and mutual  insurance  companies.  Mutual  insurance
companies  return profits,  if any, to policyholders  rather than  stockholders;
therefore,  mutual insurance  companies may be able to charge lower net premiums
than those  charged  by stock  insurers.  Accordingly,  stock  insurers  such as
American Public Life must attempt to achieve  competitive  premium rates through
greater volume,  efficiency of operation and control of expenses. A large number
of  insurance  companies  are licensed to sell  accident  and health  insurance,
cancer insurance and dental  insurance.  These include  substantially all of the
major carriers in the United States.  A number of these companies  specialize in
supplemental  health  insurance  and may  have  considerably  greater  financial
resources and larger networks of agents than American Public Life.

     American Public Life competes with insurers which offer similar policies in
attracting  new agents and  attempts to attract and  maintain  agents  through a
combination of competitive  products,  competitive  agent  commission  rates and
quality  underwriting and claims service.  Management  believes that flexibility
and  sensitivity  to changes in the  marketplace  are a major  consideration  in
competing for business.

Number of Employees

     The Company employs a total of seventy-eight (78) persons,  all of whom are
full-time, as follows:

                  New Business                       8
                  Customer Service                  17
                  Financial & Data Processing        6
                  Marketing                          7
                  Legal, Compliance & Services       5
                  Claims                            18
                  DentaCare Services                 8
                  All Other                          9
                                                  -----
                                                    78

Business Acquisitions

     The Company's growth strategy  includes the investigation and evaluation of
acquisition  opportunities with respect to existing blocks of insurance business
underwritten by other companies.  It is anticipated that these acquisitions will
allow the Company to increase  business in force  without  incurring  high first
year commission and  administrative  expenses  associated with business produced
directly  by  agents.  No  such  acquisitions  have  been  completed   recently.
Management  intends to continue to evaluate  acquisition  opportunities  as they
arise.  However,  there can be no assurance that any  acquisition  opportunities
will  arise  or that the  Company  will be  successful  in  completing  any such
acquisitions.

Executive Officers of the Registrant

     The executive  officers of the  Registrant,  including their positions with
the Registrant, their ages and their principal occupations for the last five (5)
years are as follows:

     Dianne D. Aycock.  Age 38.  Ms. Aycock is Vice President-Claims of American
Public Life, a position she has held since April 1, 1997.  From January 1, 1995
to April 1, 1997, she was Vice President-Administration.  From March 1, 1994 to
January 1, 1995, she was a Director of Administration.  Prior to March 1, 1994,
she was Manager of Policy Owner Services.

<PAGE>

     Joseph C. Hartley, Jr.  Age 57.  Mr. Hartley is Senior Vice President,
Counsel and Secretary/Treasurer of American Public Life, and Secretary of the
Company.  He has been employed in a senior position with American Public Life
since December, 1993.  Prior to December, 1993, Mr. Hartley was employed as an
attorney with David New Oil Company.

     Alison James, Jr. Age 53. Mr. James is a Vice President and Agency Director
of American Public Life.

     Frank K. Junkin, Jr.  Age 48.  Mr. Junkin has been Senior Vice President,
Marketing of American Public Life for more than five years.  He has served as a
director of American Public Life since 1987 and of the Company since its
organization in December, 1995.

     Richard K. Mills.  Age 56.  Mr. Mills is Vice President-Sales of American
Public Life, a position he has held since January, 1997.  He was employed by
American Public Life in January, 1994, and prior to that time was self-employed
in the insurance business.

     Sharon D. Starnes.  Age 35.  Ms. Starnes is Vice President-Customer Service
of American Public Life, a position she has held since February 1, 1997.  From
August 15, 1996 to February 1, 1997, she was a Senior Manager-Accounting.  Prior
to that time she was a Manager-Accounting.

     Jerry C. Stovall. Age 62. Mr. Stovall was elected President and Chief
Executive Officer of the Company and American Public Life effective September 2,
1997.  Mr. Stovall was Executive Vice President of American Public Life from
October, 1996 through August, 1997.  Until May, 1995, when he retired,  Mr.
Stovall was President of Lamar Life Insurance Company.

     William F. Weems.  Age 42.  Mr. Weems is Vice President-Financial of
American Public Life and Treasurer of the Company.  Mr. Weems has been employed
by American Public Life in a senior position since November, 1993.  Prior to
November, 1993, he was employed as an accountant with The Andrew Jackson Life
Insurance Company.

     Lawrence Powers. Age 45. Mr. Powers is Senior Vice President-Administration
of American Public Life Insurance Company.  He has been employed in a senior
position at American Public Life Insurance Company since September 1998. Prior
to September 1998, Mr. Powers was a Division Vice President of Owens & Minor,
Inc.

     Chippy V. Barton.  Age 58.  Mr. Barton is Vice President-Underwriting/New
Business, a position he has held since July 1998.  Prior to July 1998, he was
employed as a Vice President of New Business Administration with Southern Farm
Bureau Life Insurance Company.

Year 2000

     The year 2000 computer  issue is caused by computer  programs being written
using two (2) digits rather than four (4) to identify the applicable year. Since
most older application  software only contains the two digits, many systems will
identify  January 1, 2000 as January  1, 1900 which has the  potential  to cause
many computer systems and software programs to generate  incorrect  results,  or
worse,  not function at all. The  magnitude  of the problem  extends  beyond the
computer  environment as many business  machines and other office equipment also

<PAGE>

have date  sensitive  functions.  In 1996 the  Company  decided to  replace  its
existing  software,  which had been developed in 1985, because of the age of the
system and the need to implement system  enhancements to deal with a growing and
changing business which still handled many functions manually. This decision had
the collateral  benefit of addressing Year 2000 problems.  An outside consultant
was hired who beginning in January 1996  developed new software for all material
automated functions, though some important functions are still handled manually.
New hardware  was  purchased  to support the new  software.  The new systems are
designed to accommodate a four-digit year. Component testing began January 1998.
System  testing began June 1998.  The new system was  implemented  on January 4,
1999 and is currently in use by the Company.  The cost incurred in replacing the
Company's  system will be capitalized  and amortized over the useful life of the
system.  Costs  incurred in 1998 were not  material to the  Company's  financial
statements.

     The Company has identified policy administration,  policy records,  billing
and collections, claims processing and telephones as mission critical functions.
No  automated  systems  are used in policy  records and claims  processing  is a
partially   manual   function.   Year  2000  issues   with   respect  to  policy
administration,  billing and  collections,  and the automated  portion of claims
processing have been addressed through the implementation of the new system. The
Company has also acquired and installed a new telephone system that is Year 2000
compliant.

     The Company outsources one significant function,  payroll processing,  to a
third  party  which  has   certified   Year  2000   readiness  to  the  Company.
Certifications  of  Year  2000  readiness  have  also  been  received  from  all
significant business partners identified by the Company,  including its actuary,
the manger of its  investment  portfolio and its primary bank.  The Company does
not believe that the  non-compliance  of vendors or counter parties would have a
material  effect on the Company's  financial  statements as the Company does not
rely on any significant vendors or counter parties for its business.

ITEM 2.   PROPERTIES

     American Public Life owns its principal  executive  offices located at 2305
Lakeland Drive,  Jackson,  Mississippi.  The building  consists of approximately
thirty  thousand  (30,000) square feet, and was constructed in 1985. The Company
also owns a building on 480 E. Woodrow Wilson Drive, Jackson,  Mississippi,  the
old home office,  which is being leased.  The building consists of approximately
fifteen  thousand  (15,000)  square  feet.  There are no  encumbrances  on these
properties. Management believes the buildings are in good condition and adequate
for the Company's foreseeable needs.

ITEM 3.   LEGAL PROCEEDINGS

     American Public Life is involved in litigation arising in the normal course
of business.  Management of the Company,  based on the advice of counsel,  is of
the opinion that American  Public Life's ultimate  liability,  if any, which may
result  from the  litigation,  will not have a  material  adverse  effect on the
financial condition of the Company and American Public Life.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     There were no matters  submitted to the Company's  shareholders  during the
fourth quarter of 1998.

<PAGE>

                                     PART II


ITEM 5.   MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED
          STOCKHOLDER MATTERS

     The information  required by this item can be found in "Market  Information
and Dividends"  included in the Registrant's  1998 Annual Report to Shareholders
and is incorporated
herein by reference.

ITEM 6.   SELECTED FINANCIAL DATA

     The  information  required by this item can be found in the table captioned
"American Public Holdings, Inc. Summary of Consolidated Selected Financial Data"
in the  Registrant's  1998 Annual  Report to  Shareholders  and is  incorporated
herein by reference.

ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

     The  information  required  by this  item  can be  found  in  "Management's
Discussion  and  Analysis of  Financial  Condition  and  Results of  Operations"
included  in  the  Registrant's  1998  Annual  Report  to  Shareholders  and  is
incorporated herein by reference.

ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     The   consolidated   financial   statements  of  the   Registrant  and  the
accompanying  notes to the  financial  statements  along  with the report of the
independent public accountants and the supplementary  financial  information are
contained  in the  Registrant's  1998  Annual  Report  to  Shareholders  and are
incorporated herein by reference.

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
          AND FINANCIAL DISCLOSURE

     There has been no  change in  accountants  within  the two (2) year  period
ended December 31, 1998.

                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     Information  on the directors and executive  officers of the Registrant can
be found  under Item 1  Description  of Business of this Report on Form 10-K and
under the headings  "Election of Directors" and "Executive  Compensation" in the
Proxy Statement to shareholders dated April 6, 1999, and is incorporated  herein
by reference.

ITEM 11.  EXECUTIVE COMPENSATION

     Information required by this item can be found under the heading "Executive
Compensation"  in the Proxy  Statement  dated April 6, 1999, and is incorporated
herein by reference.

<PAGE>

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     Information  regarding  security ownership of certain beneficial owners and
the officers and directors can be found under the headings  "Stock  Ownership of
Principal  Stockholder"  and "Stock  Ownership of Directors and Officers" in the
Proxy Statement dated April 6, 1999, and is
incorporated herein by reference.

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Not applicable

                                     PART IV

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

A-1. Financial Statements

     The report of Deloitte & Touche LLP,  independent auditors, and the
     following consolidated financial statements of American Public Holdings,
     Inc. and subsidiaries are included in the Registrant's  1998 Annual Report
     to Shareholders and are incorporated  into Part II, Item 8, herein by
     reference.

     Consolidated Balance Sheets - December 31, 1998 and 1997
     Consolidated Statements of Operations and Comprehensive Income (Loss) -
       Years ended December 31, 1998, 1997 and 1996
     Consolidated  Statements of Changes in Stockholders' Equity  -  Years
       ended December 31, 1998, 1997 and 1996
     Consolidated Statements of Cash Flows - Years ended December 31, 1998, 1997
       and 1996
     Notes to the Consolidated Financial Statements

A-2. Financial Statement Schedules

     Independent Auditors' Report on Schedules
     Schedule II - Condensed Financial Information of Registrant
     Schedule V - Valuation and Qualifying Accounts

A-3. Exhibits Required by Item 601 of Regulation S-K

      *2        Agreement and Plan of Exchange
      *3(a)     Articles of Incorporation of American Public Holdings, Inc.
      *3(b)     Bylaws of American Public Holdings, Inc.
     **10.1     Form of Bonus Arrangement
       13       Portions of Annual Report to Stockholders
      *21       Subsidiaries of Registrant
       27       Financial Data Schedule

     * These Exhibits were originally filed as exhibits to the Registrant's Form
       10 filed April 30, 1997, (File No. 000-22479) and are incorporated herein
       by reference.

    ** Filed as an exhibit to the Registrant's Annual Report on Form 10-K for
       the year ended December 31, 1997 and incorporated by reference herein.

B.   Reports on Form 8-K

     None

<PAGE>


SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                        AMERICAN PUBLIC HOLDINGS, INC.


                                   BY: /s/ Jerry C. Stovall
                                       -----------------------------------------
                                        JERRY C. STOVALL
                                        PRESIDENT AND CHIEF EXECUTIVE OFFICER
                                        (PRINCIPAL EXECUTIVE OFFICER)


                                   BY: /s/ William F. Weems
                                       -----------------------------------------
                                        WILLIAM F. WEEMS
                                        VICE PRESIDENT FINANCIAL
                                        (PRINCIPAL FINANCIAL OFFICER AND
                                        PRINCIPAL ACCOUNTING OFFICER)


                                   DATE:  MARCH 30, 1999

<PAGE>

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed by the following  persons on behalf of the Registrant and in the
capacities and on the dates indicated:


DATE:    March 30, 1999            BY: /s/ Warren I. Hammett
                                       -----------------------------------------
                                       Warren I. Hammett, Director


DATE:    March 30, 1999            BY: /s/ F. Harrell Josey
                                       -----------------------------------------
                                       F. Harrell Josey, D.V.M., Director


DATE:    March 30, 1999            BY: /s/ Frank K. Junkin, Jr.
                                       -----------------------------------------
                                       Frank K. Junkin, Jr., Director


DATE:    March 30, 1999            BY: /s/ David A. New, Sr.
                                       -----------------------------------------
                                       David A. New, Sr., Director


DATE:    March 30, 1999            BY: /s/ David A. New, Jr.
                                       -----------------------------------------
                                       David A. New, Jr., Director


DATE:    March 30, 1999            BY: /s/ Paul H. Watson, Jr.
                                       -----------------------------------------
                                       Paul H. Watson, Jr., Director

<PAGE>


                                  EXHIBIT INDEX


          13     Portions of Annual Report to Stockholders

          27     Financial Data Schedule




                  AMERICAN PUBLIC HOLDINGS, INC. AND SUBSIDIARY
           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                        AND RESULTS OF OPERATIONS FOR THE
                  YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996

OVERVIEW

     The  Company  experienced  a net  gain in 1998,  a net  loss in  1997,  and
relatively  low net income in 1996.  The  Company's  net income gain in 1998 was
primarily the result of increased revenues,  limited growth in benefits, claims,
losses, and settlement  expenses,  and reductions in general expenses.  Revenues
increased  due to the addition of new lines of business over the past five years
and rate  increases.  The Company  continues to implement  rate increases on its
unlimited chemotherapy cancer policies. Additionally, as warranted, supplemental
group  insurance  premium  rates are increased on the policy  anniversary  date.
Reductions in reserve  requirements due  substantially to significant  lapses of
costly  in-force  cancer  policies  with  unlimited  chemotherapy  and radiation
benefits resulted in limited growth in benefits,  claims, losses, and settlement
expenses. General expenses were reduced due primarily to cost-cutting measures.

     The Company's net loss in 1997 was due to increased claims on unlimited
benefit cancer insurance policies.  The Company has discontinued sales of
unlimited benefit policies.  Also contributing  to the loss  was a  decrease  in
in-force  policies  due to rate increases  on  cancer  products  and  refocusing
of the  Company's  efforts  to diversify its product mix in order to dilute the
amount of cancer insurance that is in force.  Although the Company's decision to
discontinue the sale of unlimited benefit cancer  policies had a negative effect
on the Company's sales force,  the Company has been able to attract new agents
with new products.  As a result, the Company experienced increased sales of new
business in 1997 to a record level of approximately $7,000,000 of annualized
premium.

KNOWN TRENDS

     The Company's  marketing  strategy  continues to transform from primarily a
single product offering,  specifically  cancer insurance,  to a more diversified
product  mix,  which  includes  various  group  insurance  products  and  dental
insurance. As part of this change in marketing strategy,  unlimited chemotherapy
cancer products were removed from the product mix.

     Sales of the  Company's alternative  cancer products are improving as fewer
unlimited  chemotherapy  cancer products are made available by competitors.  The
Company is attempting to manage its existing block of cancer  policies with rate
increase assessments and by continuing to offer a conversion option.

     In an effort to attract additional marketing groups, the Company is
revising and/or enhancing the benefit packages of several existing  products to
make them more attractive in the market place.  Also, the Company is filing all
of its products in licensed states in which it has had minimal sales growth.

RESULTS OF OPERATIONS

     The  following  table  sets  forth the  Company's  condensed  statement  of
operations  for the years ended  December 31, 1994 through 1998,  expressed as a
percentage of total revenues.


                                       Years ended December 31
                                --------------------------------------
                                 1998    1997    1996    1995    1994
                                ------   ------  ------  ------  -----
REVENUES:

  Premium                        92.0%   91.4%   91.8%   91.9%   91.5%

  Net investment income           7.7%    8.5%    8.4%    8.3%    8.4%

  Other                            .3%     .1%    (.2)%   (.2)%    .1%
                                ------  ------  ------- ------- -------
  Total revenues                100.0%  100.0%  100.0%  100.0%  100.0%
                                ======  ======  ======= ======= =======

<PAGE>

BENEFITS AND EXPENSES:

   Benefits, claims, losses
     and settlement expenses     64.6%   67.3%   62.1%   65.2%   64.2%

   Commission expense             6.8%   7.54%    8.3%    8.3%    9.1%

   Salaries and benefits          7.8%    8.1%    9.1%    8.2%    8.0%

   Amortization of
     deferred policy             11.9%   13.0%   11.0%   13.1%    9.2%
     Acquisition costs

   Other operating expenses       5.7%    7.1%    8.9%    8.5%    7.8%
                                -------  ------  ------  ------  ------

     TOTAL BENEFITS AND
        EXPENSES                 96.8%  103.0%   99.4%  103.3%   98.3%
                                ------  ------  ------  ------  ------

  Income before income taxes      3.2%  (3.0)%     .6%  (3.3)%    1.7%

  Provision for federal
    income taxes                   .8%   (.5)%     .1%  (1.2)%   (.4)%
                                ------- -------  ------ -------  ------
     NET INCOME (LOSS)            2.4%  (2.5)%     .5%  (2.1)%    2.1%
                                ======= =======  ====== =======  ======

     Premium income has shown an increase in each year illustrated.  Prior to
1994, cancer insurance was the only significant product sold in volume by agents
of the Company.  In the fourth quarter of 1993, the Company acquired an existing
block of dental business, and this acquisition has contributed to premium growth
in each  subsequent  year. Rate increases on cancer  insurance and  supplemental
group insurance  products (less lapses) have also contributed to the increase in
premium  income.  The components of annualized  premiums in force are summarized
below:


                                    Annualized Premium In Force
                 Years ended December 31,                      Percentage change
                 ---------------------------------------------------------------
                  1998      1997     1996       1998 vs. 1997      1997 vs. 1996
                 ---------------------------------------------------------------
Cancer           $17,142   $17,826  $19,694         (3.84)%            (9.49)%
Dental Care        7,654     6,310    5,466         21.30              15.44
Accident           1,054     1,072    1,130         (1.68)             (5.13)
Life insurance       277       375      415        (26.13)             (9.64)
Group              4,792     3,468    1,513         38.18%            129.21%
Other                629       419      284         50.12              47.54
                 --------  -------- --------       -------            --------
Total
 Annualized
 Premium in
 Force           $31,548   $29,470  $28,502          7.05%              3.40%
                 ========  ======== ========       =======            ========

   As the  above  table  illustrates,  annualized  cancer  premium  has begun to
decrease due to lapses attributable to rate increases assessed on policyholders.
In 1995 the Company discontinued sales of unlimited chemotherapy cancer products
due to higher claims costs. As a result, the sales of cancer products plummeted.
The void created by lower cancer  sales has been  replaced  with sales of dental
insurance  and  supplemental  group health  insurance,  such as group dental and
group  disability.  Additionally,  in 1998 and 1997, the Company has experienced
limited  success  with sales of  individual  health  products  such as  hospital
indemnity, heart attack stroke and disability income.

<PAGE>

   Total new business premiums are summarized by line of business below:

                                   New Business Summary
                                      (In thousands)
                           Years ended December 31, Percentage change
                 ---------------------------------------------------------------
                  1998      1997     1996      1998 vs. 1997    1997 vs. 1996
                 ---------------------------------------------------------------
Cancer           $   950   $   730   $   708       30.14%           3.11%
Dental Care        2,353     2,249     2,095        4.62            7.35
Accident             280       385       364      (27.27)           5.77
Life insurance       388        95        45      308.42          111.11
Other                457       435       163        5.06          166.87
Group              2,854     3,086     1,372       (7.52)%        124.93%
                 -------   -------   -------      --------        -------
Total
 Annualized
 Premium
 Solicited       $ 7,282   $ 6,980   $ 4,747        4.33%          47.04%
                 =======   =======   =======      ========        =======

   Net investment  income has increased  each year,  with the exception of 1998.
The prior year increases in investment income are attributable to an increase in
the volume of investments. The current year decrease in investment income is the
result of a significant  number of higher yield bond calls during the first part
of the year. Additionally, several mortgage loans yielding ten percent were paid
in full during the year.

   The Company's investment policy is to invest in state and federal obligations
as well as  corporate  obligations  with a Standard  & Poors  rating of "BBB" or
greater.  In 1996 the Company  discontinued  the purchase of government  agency,
mortgage-backed  securities  and disposed of a significant  amount of government
agency,  mortgage-backed  securities,  and  shifted  these funds into bonds with
short to medium  maturities.  Additional  dispositions of these  securities were
done in the first  quarter  of 1998.  Such  government  agency,  mortgage-backed
securities  continue to be the largest  component of the  portfolio.  Because of
prepayments,   such  securities  present  a  greater  interest  rate  risk  than
traditional fixed income securities.  The intent of the effort to change the mix
of the  portfolio  is to  reduce  the risk,  volatility  and  active  management
required of the portfolio  since a change in market  interest rates results in a
related change in such securities prepayment risk.

   The Company  experienced  a realized  investment  gain in 1998,  and realized
investment losses in the years 1997 and 1996. The 1998 realized  investment gain
was the  result of gains  from the sale of  mortgage-backed  securities  and the
liquidation of several bonds that were called during the year. Investment losses
in prior years are the result of partial  liquidations  of  non-performing  real
estate holdings.  The Company  continues to liquidate  non-performing  assets as
opportunities arise.

   Benefits,  claims, losses and settlement expenses (which is the sum of claims
paid and changes in reserves for claims and future  policy  benefits)  has shown
increases  each year,  with the exception of 1996.  The  components of benefits,
claims, losses and settlement expenses are as follows:

                                  Benefits To Policyholders
                                        (In thousands)
                           Years ended December 31, Percentage change
                 ---------------------------------------------------------------
                  1998     1997     1996     1995   1998 vs. 1997  1997 vs. 1996
                 -------- -------- -------- ------- -------------- -------------
Paid Claims      $21,822  $19,669  $16,672  $16,185     10.9%          17.9%

Reserve increase
  (decrease)        (748)     448      979    1,840   (266.9)%         54.2%
                 -------- -------- -------- -------- ------------- -------------
Total benefits   $21,074  $20,117  $17,651  $18,025      4.8%          14.0%
                 ======== ======== ======== ======== ============= =============

<PAGE>

                                      Benefits To Policyholders
                                       As a % of Total Premium
                       ---------------------------------------------------------
                          1998          1997          1996          1995
                       ---------------------------------------------------------

   Paid Claims           72.69%        71.90%        63.95%        63.75%

   Reserve increase
     (decrease)         (2.49)%         1.64%         3.76%         7.25%
                        --------      --------      --------      --------
   Total benefits        70.20%        73.54%        67.71%        71.00%
                        ========      ========      ========      ========

   Claims have increased due primarily to increased  costs in cancer  treatments
such as chemotherapy.  Also, the Company's expansion into other products such as
dental insurance has exposed it to products with high claim  utilization  costs.
Reductions in reserve  requirements due to significant lapses of costly in-force
cancer policies with unlimited  chemotherapy and radiation  benefits resulted in
limited growth in benefits, claims, losses, and settlement expenses.

   Commission expense has increased because of the increase in premium income.
However, the percentage of commission  expense to premium has  decreased because
the Company  does not pay commission on cancer premium rate increases and also
the Company has shifted its focus to product lines that pay lower commissions.

   Salaries  and benefits  decreased in 1998  compared to 1997 due to changes in
administrative  personnel.  The  Company  was  able  to  reduce  the  number  of
administrative personnel in 1998 and 1997 through attrition.  Increases in prior
years were due to increased staffing requirements needed to service the block of
dental coverage acquired in 1993, as well as the Company's attempt to increase
the level of employee  compensation to be more competitive in the Company's
recruitment of qualified personnel. The Company's salary costs are still
somewhat  high  relative  to the  volume of policies in force.

   The net change in deferred  acquisition  costs  ("DAC") is  comprised  of two
components, as shown in the following table:

                                    1998        1997        1996        1995
                                 ---------   ---------   ---------   ---------
Amortization of DAC              3,884,512   3,899,794   3,129,605   3,627,023
Current year deferred costs      3,372,217   2,380,598   2,049,305   2,872,745
Net change in DAC                  512,295   1,519,196   1,080,300     754,278

   The current year deferred  costs  represent the costs of  acquisition  of new
business in the current year.  The  amortization  of DAC  represents  the annual
charge-off  against the asset and also all of the unamortized  deferred expenses
on current year lapses.

   The Company discontinued  marketing unlimited chemotherapy cancer products in
1995. Consequently, the Company has changed its marketing focus to other product
lines,  specifically  group accident and health insurance and dental  insurance.
The increase in current year deferred costs for 1998 over 1997 and 1996 is the
result of sales of several individual  accident and health insurance products
with higher commission rates, specifically hospital indemnity, disability
income, and heart attack stroke. The company also experienced  significant
growth in sales of its final expense life insurance products, which typically
have high deferrable expenses.

   The  amortization  of DAC has been  relatively  steady from 1995 through 1998
because of the steady decline in in-force cancer  policies,  due to discontinued
sales and lapses which are attributable to annual rate increase assessments.  As
the number of lapsed policies  remains  constant,  the amount of amortization of
DAC also remains about the same. The sales of group  insurance have no impact on
the  amortization  of DAC  because  there is no  deferral  of  expense  on these
products.

<PAGE>

   Other operating  expense decreased by $107,710 in 1998 compared to a decrease
of $540,431 in 1997 and an  increase  of $16,259 in 1996.  In 1997,  the Company
implemented cost saving measures,  including staff reductions  through attrition
to reduce administrative  expenses.  These measures continued to be effective in
1998. In 1996 the Company reduced expenses by reducing the staff of its off-site
dental administration office; however, the Company incurred substantial expenses
in connection with the acquisition of American Public Life.

LIQUIDITY AND CAPITAL RESOURCES

   The Company's  insurance  operations  provide the primary source of liquidity
for the  Company.  The Company  needs  liquidity  for benefit  payments,  policy
acquisition costs and operating expenses on a recurring basis.  The Company
currently is not aware of any other  short-term  or long-term  liquidity  needs,
although it is possible that additional  demands for liquidity will arise in the
future.

   The  Company's  principal  sources  of cash to meet its  liquidity  needs are
premiums and investment income. The Company typically generates excess cash flow
each year from operations.  Should an occasion arise where additional  resources
are needed, the Company's investments provide an additional source of liquidity.
At December  31,  1998 and 1997,  one hundred  percent  (100%) of the  Company's
investments were in fixed maturity securities,  mortgage loans,  investment real
estate,  and  policy  loans.  Total  investments,  combined  with  cash and cash
equivalents,   increased  to  $39,324,250  at  December  31,  1998  compared  to
$38,442,333  at December 31, 1997 and  $36,780,066  at December 31, 1996, due to
increases in operational cash flow.

   Prior to the  establishment  of the Company as a holding company for American
Public Life,  American Public Life paid annual cash dividends to stockholders of
$4.70 per share in 1996 and 1995.  In March 1997,  the Board of Directors of the
Company declared an annual cash dividend for 1997 of $4.70 per share (or $.22
per share, post stock dividend in March  1998)  which  was  paid  in May  1997.
In 1996  and  1995,  the  Company repurchased  shares of its common stock for an
aggregate  cost of  $1,629,445. Additional repurchases of shares of common stock
were made in 1998 at a cost of $191,620.  The Company also issued shares of
common stock in 1997, 1996 and 1995 for an aggregate consideration of $812,375.

   The Company's  ability to pay dividends is limited by the amount of dividends
it receives from American  Public Life.  Payment of dividends by American Public
Life is  restricted  by law to  available  net  surplus  computed on a statutory
basis. In addition,  without the prior approval of the Mississippi  Commissioner
of  Insurance,  the size of any dividend by American  Public Life during any one
year is limited to the lesser of (i) ten percent  (10%) of surplus:  or (ii) net
gain from  operations  for the past three (3) years,  less dividends paid in the
past two (2) years.

   Pursuant to the laws and  regulations of the State of  Mississippi,  American
Public Life is required to maintain  minimum  statutory  capital of $400,000 and
additional  minimum  statutory  surplus of  $600,000.  Other states have similar
restrictions  for  licensing  purposes,  the  largest  being a  minimum  capital
requirement of $2,000,000 in the State of Georgia.

   The National  Association  of  Insurance  Commissions  ("NAIC")  measures the
adequacy of a company's  capital by its  risk-based  capital ratio (the ratio of
its capital, as defined, to its risk-based capital).  These requirements provide
a measurement of minimum capital appropriate for an insurance company to support
its  overall  business  operations  based upon its size and risk  profile  which
considers (i) asset risk, (ii) insurance risk, (iii) interest rate risk and (iv)
business  risk.  An insurance  company's  risk-based  capital is  calculated  by
applying a defined factor for items with greater underlying risk.

<PAGE>

   The NAIC has provided levels of progressively  increasingly regulatory action
for remedies when an insurance company's  risk-based capital ratio falls below a
ratio of 1:1. As of December 31, 1998,  American  Public Life was in  compliance
with these minimum capital requirements as follows:

   Total adjusted capital                             $8,874,413
   Authorized control level risk-based capital        $1,617,072
   Ratio of adjusted capital to risk-based capital        5.49:1

   The Company has no outstanding  material commitments for capital expenditures
as of the end of the latest fiscal period.

YEAR 2000

   The Year 2000  computer  issue is caused by computer  programs  being written
using two (2) digits rather than four (4) to identify the applicable year. Since
most older application  software only contains the two digits, many systems will
identify  January 1, 2000 as January  1, 1900 which has the  potential  to cause
many computer systems and software programs to generate  incorrect  results,  or
worse,  not function at all. The  magnitude  of the problem  extends  beyond the
computer  environment as many business  machines and other office equipment also
have date  sensitive  functions.  In 1996 the  Company  decided to  replace  its
existing  software,  which had been developed in 1985, because of the age of the
system and the need to implement system  enhancements to deal with a growing and
changing business which still handled many functions manually. This decision had
the collateral  benefit of addressing Year 2000 problems.  An outside consultant
was hired who beginning in January 1996  developed new software for all material
automated  functions,   through  some  important  functions  are  still  handled
manually.  New  hardware  was  purchased  to support the new  software.  The new
systems are designed to accommodate a four-digit year.  Component  testing began
January 1998.  System testing began June 1998. The new system was implemented on
January 4, 1999 and is  currently in use by the  Company.  The cost  incurred in
replacing the Company's system will be capitalized and amortized over the useful
life of the system.  Costs  incurred in 1998 were not material to the  Company's
financial statements.

   The Company has identified policy administration, policy records, billing and
collections,  claims processing and telephones as mission critical functions. No
automated systems are used in policy records and claim processing is a partially
manual function. Year 2000 issues with respect to policy administration, billing
and  collections,  and the  automated  portion  of claim  processing  have  been
addressed  through the  implementation  of the new system.  The Company has also
acquired and installed a new telephone system that is Year 2000 compliant.

   The Company outsources one significant  function,  payroll  processing,  to a
third  party,   which  has  certified   Year  2000  readiness  to  the  Company.
Certifications  of  Year  2000  readiness  have  also  been  received  from  all
significant business partners identified by the Company,  including its actuary,
the manager of its investment portfolio,  and its primary bank. The Company does
not believe that the  non-compliance  of vendors or counter parties would have a
material  effect on the Company's  financial  statements as the Company does not
rely on any significant vendors or counter parties for its business.

                             DESCRIPTION OF BUSINESS

     The Company is a Mississippi business corporation organized on December 21,
1995 by American  Public Life to serve as a holding company for American Public
Life. The Company has no significant assets other than the stock of American
Public Life.  American  Public Life is a  Mississippi  life and health insurance
company, which began operations in 1945. It is licensed to do business in
twenty-five  (25) states.  American  Public Life  specializes in supplemental
health insurance  products,  including cancer,  accident,  intensive care, heart
attack/stroke  and dental insurance  policies.  American Public Life also offers
whole life and term life insurance contracts.

<PAGE>


                        MARKET INFORMATION AND DIVIDENDS

MARKET INFORMATION

   During 1997,  while the company was in the process of registering  its common
stock with the Securities and Exchange  Commission under the Securities Exchange
Act of 1934, there were no quotations made on the OTC Bulletin Board.

   The  following  table  sets forth the range of high and low bid prices on the
OTC Bulletin Board of American Public Holding,  Inc.'s Common Stock for 1998 and
is based on information provided by the National Quotation Bureau. The price
reported by the National Quotation Bureau reflect inter-dealer prices and do not
include retail  mark-ups, mark-downs or commissions and may not have represented
actual transactions.

                               Bid Prices
                          ---------------------
                            Low          High
                          ---------   ---------
1998

First Quarter               14.75       14.75

Second Quarter              14.25       15.75

Third Quarter               12.00       14.75

Fourth Quarter              10.25       12.00


HOLDERS

   As of March 22, 1999, there were 1,627 holders of common stock of the
Company.

DIVIDENDS

   In 1998, the Company did not pay a cash  dividend.  In 1997, the Company paid
an annual cash dividend of $.22 (restated for March, 1998 twenty for one Company
stock dividend).

   The Company's  ability to pay dividends is limited by the amount of dividends
it receives from American  Public Life.  Payment of dividends by American Public
Life is  restricted  by law to  available  net  surplus  computed on a statutory
basis, which, as of December 31, 1998, was $5,980,278. In addition,  without the
prior approval of the  Mississippi  Commissioner  of Insurance,  the size of any
dividend by American Public Life during any one year is limited to the lesser of
(i) ten percent (10%) of surplus;  or (ii) net gain from operations for the past
three (3) years,  less dividends paid in the past two (2) years. At December 31,
1998,  accumulated unpaid dividends available for payment without prior approval
of the Commissioner of Insurance  approximated  $208,000.  The payment of future
cash dividends will depend on a variety of factors,  including the net income of
the Company and the Company's capital needs.


<PAGE>

AMERICAN PUBLIC HOLDINGS, INC. AND SUBSIDIARY
CONSOLIDATED SUMMARY OF SELECTED FINANCIAL DATA
For the years ended December 31,

<TABLE>
<CAPTION>

                                                            1998           1997            1996            1995            1994
Revenues:

<S>                                                     <C>            <C>             <C>             <C>             <C>        
   Premiums                                             $30,020,333    $27,355,511     $26,069,848     $25,385,971     $24,172,890
   Net investment income                                  2,523,875      2,536,674       2,387,010       2,300,624        2,214,311
   Realized investment gains (losses)                        65,807        (24,118)        (80,291)        (82,117)          (5,235)
   Other income                                              29,331         34,711          26,067          28,129           38,594

Benefits and expenses:
   Benefits, claims, losses and settlement expenses      21,073,775     20,117,037      17,650,892      18,025,211       16,957,140
   Expenses                                              10,515,572     10,674,763      10,577,530      10,532,065        9,013,565

Income (loss) before income tax provision (benefit)       1,049,999       (889,022)        174,212        (924,669)         449,855
Income tax provision (benefit)                              128,227       (146,371)         17,328        (337,013)        (105,545)

Net income (loss)                                           921,772       (742,651)        156,884        (587,656)         555,400

Net income (loss) per share*                                    .84           (.67)            .14            (.51)             .48

Other selected financial data:
   Stockholders' equity                                 $16,551,231    $15,623,802     $16,136,588     $16,597,309      $17,663,109
   Book value per share*                                      15.05          14.07           14.29           14.34            15.28
   Dividends per share*                                         .00            .22             .22             .22              .27

   Total assets                                          52,697,924     52,346,775      52,184,610      51,724,155       51,281,469

<FN>

*based upon the number of shares after giving retroactive effect for a 20 for 1 stock dividend in March, 1998.  Actual dividends
paid in 1996, 1995, and 1994 were$4.70, $4.70 and $5.67 respectively.
</FN>
</TABLE>

<PAGE>





INDEPENDENT AUDITORS' REPORT
To the Board of Directors and Stockholders of
 American Public Holdings, Inc.:

We have audited the consolidated balance sheets of American Public Holdings,
Inc. and subsidiary as of December 31, 1998 and 1997, and the related
consolidated statements of operations and comprehensive income (loss), of
changes in stockholders' equity and of cash flows for each of the three years in
the period ended December 31, 1998.  These financial statements are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing  the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects,  the consolidated financial position of American Public
Holdings, Inc. and subsidiary as of December 31, 1998 and 1997, and the results
of their  operations and their cash flows for each of the three years in the
period ended December 31, 1998, in conformity with generally accepted accounting
 principles.


DELOITTE & TOUCHE LLP
Jackson, Mississippi
March 5, 1999


<PAGE>

AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED BALANCE SHEETS
DECEMBER 31, 1998 AND 1997
- --------------------------------------------------------------------------------

ASSETS                                                   1998          1997

Investments:
  Available for sale securities - at fair value
    (amortized cost of approximately $34,638,000
    in 1998 and $33,743,000 in 1997)                  $35,780,591   $34,626,186
  Mortgage loans                                          683,649       989,859
  Investment real estate - net                            673,858       727,700
  Policy loans                                          1,419,072     1,490,154
                                                      ------------  ------------
           Total investments                           38,557,170    37,833,899

Cash and cash equivalents                                 767,080       608,434
Accrued investment income                                 545,855       440,614
Accounts and notes receivable, net of allowance for
   uncollectible accounts of $29,000 (1998) and
   $41,000 (1997)                                         464,461       455,848
Deferred policy acquisition costs                       9,285,999     9,798,294
Property and equipment - net                            2,322,711     2,193,163
Real estate acquired in satisfaction of debt              427,185       504,660
Deferred income tax asset                                 255,624       399,160
Other                                                      71,839       112,703


                                                      ------------  ------------
TOTAL ASSETS                                          $52,697,924   $52,346,775
                                                      ============  ============

See notes to consolidated financial statements.


<PAGE>


- --------------------------------------------------------------------------------

LIABILITIES AND STOCKHOLDERS' EQUITY                     1998           1997

LIABILITIES:
  Future policy benefits                             $32,743,852    $33,393,109
  Unpaid claims                                        1,145,909      1,086,795
  Unearned premiums                                      735,161        843,021
  Policyholders' dividend accumulations                  415,214        406,456
  Accounts payable and other liabilities               1,106,557        993,592
                                                     ------------   ------------
           Total liabilities                          36,146,693     36,722,973

COMMITMENTS AND CONTINGENCIES (Notes 5, 8 and 13)

STOCKHOLDERS' EQUITY:
  Preferred stock, $1 par value, authorized
    25,000,000 shares
  Common stock, no par value, authorized
    50,000,000 shares, issued 1,099,287 (1998) and        52,347         52,919
    1,111,299 (1997) shares
  Additional paid-in capital                           2,066,752      2,257,800
  Accumulated other comprehensive income -
    Unrealized gain on available for sale securities,
    net of deferred taxes of $228,000 (1998) and
    $177,000 (1997)                                      913,943        706,319
  Retained earnings                                   13,518,189     12,606,764
                                                     ------------   ------------
           Total stockholders' equity                 16,551,231     15,623,802
                                                     ------------   ------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY           $52,697,924    $52,346,775
                                                     ============   ============


<PAGE>


AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)
YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- --------------------------------------------------------------------------------

                                            1998          1997          1996

REVENUE:
  Premiums                              $30,020,333   $27,355,511   $26,069,848
  Net investment income                   2,523,875     2,536,674     2,387,010
  Realized investment gains (losses)         65,807       (24,118)      (80,291)
  Other income                               29,331        34,711        26,067
                                        ------------  ------------  ------------
                                         32,639,346    29,902,778    28,402,634

BENEFITS AND EXPENSES:
  Benefits, claims, losses and
    settlement expenses                  21,073,775    20,117,037    17,650,892
  Commission expense                      2,220,908     2,242,620     2,346,428
  Salaries and benefits                   2,548,957     2,409,323     2,584,925
  Amortization of deferred policy
    acquisition costs                     3,884,512     3,899,794     3,129,605
  Insurance taxes, licenses and fees      1,012,059     1,166,180     1,019,295
  Other operating expenses                  849,136       956,846     1,497,277
                                        ------------  ------------  ------------
                                         31,589,347    30,791,800    28,228,422
                                        ------------  ------------  ------------

INCOME (LOSS) BEFORE INCOME TAX
  PROVISION (BENEFIT)                     1,049,999      (889,022)      174,212

INCOME TAX  PROVISION (BENEFIT)             128,227      (146,371)       17,328
                                        ------------  ------------  ------------
NET INCOME (LOSS)                           921,772      (742,651)      156,884

OTHER COMPREHENSIVE INCOME (LOSS),
  NET OF TAX:
    Increase in unrealized gain on
      investment securities                 260,270       435,617       187,175
    Reclassification of (gains) losses
      included in net income                (52,646)       19,294        64,233
                                         -----------  ------------  ------------
COMPREHENSIVE INCOME (LOSS)              $1,129,396   $(  287,740)   $  408,292
                                         ===========  ============  ============
NET INCOME (LOSS) PER SHARE              $     0.84   $     (0.67)   $     0.14
                                         ===========  ============  ============

See notes to consolidated financial statements.



<PAGE>

AMERICAN PUBLIC HOLDINGS, INC.

<TABLE>
<CAPTION>

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- -----------------------------------------------------------------------------------------------------------------------------------

                                                                             Accumulated
                                            Common Stock        Additional      Other                                   Total
                                        ---------------------    Paid-in    Comprehensive   Retained    Treasury    Stockholders'
                                          Shares      Amount     Capital       Income       Earnings      Stock        Equity
                                        -----------  --------  -----------  ------------- -----------  -----------  --------------

<S>              <C>                     <C>         <C>        <C>          <C>          <C>          <C>           <C>        
BALANCE, JANUARY 1, 1996                 1,202,250   $57,250    $2,232,750                $14,705,318  $ (398,009)   $16,597,309
  Change in net unrealized gain                                               $251,408                                   251,408
  Treasury stock acquired                                                                              (1,068,650)    (1,068,650)
  Treasury stock reissued                                                                                 452,250        452,250
  Dividends paid to stockholders
   ($.22 per share)                                                                          (252,613)                  (252,613)
  Net income                                                                                  156,884                    156,884
                                        -----------  --------   -----------  ------------ ------------ -----------   -------------
BALANCE, DECEMBER 31, 1996               1,202,250    57,250     2,232,750     251,408     14,609,589  (1,014,409)    16,136,588
  Change in net unrealized gain                                                454,911                                   454,911
  Stock issued                               1,575        75        25,050                                                25,125
  Treasury stock retired                   (92,526)   (4,406)                              (1,010,003)  1,014,409
  Dividends paid to stockholders
   ($.22 per share)                                                                          (250,171)                  (250,171)
  Net loss                                                                                   (742,651)                  (742,651)
                                        -----------  --------   -----------  ------------ ------------ -----------  --------------
BALANCE, DECEMBER 31, 1997               1,111,299    52,919     2,257,800     706,319     12,606,764           0     15,623,802
  Change in net unrealized gain                                                207,624                                   207,624
  Stock retired                            (12,012)     (572)     (191,048)                                             (191,620)
  Dividends paid to stockholders
   ($.01 per share)                                                                           (10,347)                   (10,347)
  Net income                                                                                  921,772                    921,772
                                        -----------  --------  ------------  ----------  ------------- -----------   -------------
BALANCE, DECEMBER 31, 1998               1,099,287   $52,347    $2,066,752    $913,943    $13,518,189  $        0    $16,551,231
                                        ===========  ========  ============  ==========  ============= ===========   =============
<FN>

See notes to consolidated financial statements.
</FN>
</TABLE>

<PAGE>

AMERICAN PUBLIC HOLDINGS, INC.

<TABLE>
<CAPTION>

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- -------------------------------------------------------------------------------------------

                                                        1998          1997          1996

OPERATING ACTIVITIES:

<S>                                                 <C>          <C>            <C>       
  Net income (loss)                                 $  921,772   $(  742,651)   $  156,884
  Adjustments to reconcile net income (loss) to
    net cash provided by operating activities:
      Realized investment (gains) losses               (65,807)       24,118        80,291
      Amortization of deferred policy acquisition
        costs                                        3,884,512     3,899,794     3,129,605
      Depreciation and other amortization              423,449       422,617       410,970
      Deferred income tax provision (benefit)           91,630      (155,616)     (274,768)
      Decrease (increase) in receivables              (113,854)       41,249       171,817
      Decrease (increase) in other assets               40,864      (109,044)        4,765
      Policy acquisition costs deferred             (3,372,217)   (2,380,598)   (2,049,305)
      Increase (decrease) in liability for future
        policy benefits                               (649,257)      474,937       883,361
      Increase in other liabilities                     72,977       200,014        37,815
                                                    -----------   -----------   -----------
           Net cash provided by operating
             activities                              1,234,069     1,674,820     2,551,435

INVESTING ACTIVITIES:
  Proceeds from sale of real estate                     51,885        47,222        59,326
  Purchase of securities and short-term
    investments                                    (55,747,848)  (36,675,342)  (22,339,700)
  Mortgage and policy loan repayments                  377,292       195,653       223,297
  Proceeds from sales of securities                                              1,128,156
  Proceeds from maturities, redemptions, and calls
    of securities and short-term investments        54,956,152    35,353,646    19,890,844
  Property and equipment purchased                    (510,937)     (364,989)     (567,977)
  Refund of deposit                                                                225,000
                                                   ------------  ------------  -------------
           Net cash used in investing activities      (873,456)   (1,443,810)   (1,381,054)


                                                                                (Continued)
</TABLE>

<PAGE>


AMERICAN PUBLIC HOLDINGS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- --------------------------------------------------------------------------------

                                                   1998       1997       1996

FINANCING ACTIVITIES:
  Dividends paid to shareholders                 $(10,347) $(250,171) $(252,613)
  Proceeds from stock issued                                  25,125    452,250
  Payments to acquire treasury stock             (191,620)           (1,068,650)
                                                 ---------  --------- ----------
           Net cash used in financing activities (201,967)  (225,046)  (869,013)
                                                 ---------  --------- ----------
NET INCREASE IN CASH AND
  CASH EQUIVALENTS                                158,646      5,964    301,368

CASH AND CASH EQUIVALENTS:
  AT BEGINNING OF YEAR                            608,434    602,470    301,102
                                                 ---------  --------- ----------
  AT END OF YEAR                                 $767,080   $608,434   $602,470
                                                 =========  ========= ==========
SUPPLEMENTAL CASH FLOW INFORMATION-
  Income taxes paid                              $      0   $137,000   $270,000
                                                 =========  ========= ==========

See notes to consolidated financial statements.                      (Concluded)



<PAGE>

AMERICAN PUBLIC HOLDINGS, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- --------------------------------------------------------------------------------

1.  ACCOUNTING POLICIES

      A.  NATURE OF OPERATIONS AND BASIS OF PRESENTATION  -  American Public
          Holdings, Inc. (the Company) is a Mississippi corporation organized in
          December, 1995 by American Public Life Insurance Company (APL).  In
          1996, the Mississippi Commissioner of Insurance and APL stockholders
          approved an Agreement and Plan of Exchange pursuant to which APL
          became a wholly-owned subsidiary of the Company, and each share  of
          outstanding  common  stock  of  APL  was converted  into one  share of
          common  stock of the Company. APL is a stock life insurance company
          that insures against risk of loss under various types of coverages,
          with the majority of revenue derived from cancer and other health
          policy premiums.  APL is licensed to operate in twenty-five states but
          operates primarily in Mississippi (where it is domiciled), Louisiana
          and Texas.

          The consolidated financial statements include those of the Company and
          its wholly-owned subsidiary, APL, and APL's wholly-owned subsidiary,
          DentaCare Marketing and Administration, Inc.  All significant
          intercompany balances and transactions have been eliminated.

          The accompanying consolidated financial statements have been prepared
          in conformity with generally accepted accounting principles which vary
          in some respects from accounting practices prescribed or permitted by
          the Insurance Department of the State of Mississippi.  Prescribed
          statutory accounting practices include a variety of publications of
          the National Association of Insurance Commissioners (NAIC), as well as
          state laws, regulations, and general administrative rules.  Permitted
          statutory accounting practices encompass all  accounting practices not
          so prescribed (see Note 9).

      B.  USE OF ESTIMATES - The preparation  of financial  statements in
          conformity  with generally accepted accounting  principles requires
          management to make estimates and  assumptions that affect the reported
          amounts of assets and liabilities and disclosure of contingent  assets
          and liabilities at the date of the financial statements and the
          reported amounts of revenues and expenses during the reporting period.
          Actual results could differ from those estimates.

      C.  COMPREHENSIVE INCOME - The Company has adopted Statement of Financial
          Accounting Standards No. 130 "Reporting Comprehensive Income" in 1998.
          This standard expands or modifies disclosures, and accordingly, has no
          impact on the Company's financial position, results of operations or
          cash flows.

      D.  AVAILABLE FOR SALE SECURITIES - The Company's investment security
          portfolio is comprised of fixed  maturity securities and is classified
          as available for sale.  The  portfolio is  therefore  carried at fair
          value with net unrealized gains (losses) carried as a separate
          component of stockholders' equity.  The portfolio classification  was
          changed in 1996 from held to maturity (carried at amortized  cost) to
          available for sale to better reflect management intent and to provide
          greater flexibility for liquidating  securities  within the portfolio.
          The specific identification method is used to compute gains  or losses
          on the  sale of these  assets.  Interest  earned  on these  assets is
          included  in interest income.

<PAGE>

          Securities  that  reflect  a market decline below cost or  amortized
          cost that is deemed other than  temporary are written down to net
          realizable value by a charge to earnings.  Investment premiums and
          discounts are amortized  by a  method  which approximates the interest
          method.

      E.  MORTGAGE LOANS AND REAL ESTATE  ACQUIRED IN SATISFACTION OF DEBT - The
          Company  makes investments  in mortgage  loans collateralized  by real
          estate.  The return on and ultimate  recovery  of  these  loans  is
          generally dependent  on the  successful operation, sale or refinancing
          of the real estate.  The  Company monitors the effects of current and
          expected market conditions and other factors on the  collectibility
          of  real  estate  loans.  When, in  management's judgment, the present
          value of expected future cash flows  from a  loan  is  less  than  the
          recorded investment in the loan, an impairment is recognized by
          creating a valuation allowance with a corresponding charge to expense.
          Such estimates of impairment  necessarily include assumptions,  which
          may  include anticipated  improvements  in  market conditions for real
          estate,  which may or may not occur. The more significant  assumptions
          management considers involve estimates  of  the  following:  lease,
          absorption and sales rates; real estate values and rates of return;
          operating expenses; inflation; and sufficiency of collateral
          independent  of  the  real  estate  including, in limited instances,
          personal guarantees.

          Real estate acquired in satisfaction of debt is recorded at the lower
          of the loan balance, including accrued interest, if any, or fair value
          at acquisition.  Additional valuation adjustments are made  when the
          carrying  value  exceeds  fair market  value.

      F.  CASH AND CASH EQUIVALENTS - For purposes of the consolidated
          statements of cash flows, the Company considers  checking accounts and
          cash on hand to be cash and cash equivalents.  Short-term investments
          are included in the investments category in order to conform to
          insurance company reporting requirements.

      G.  PROPERTY AND EQUIPMENT - Property and equipment  is stated at cost and
          depreciated and amortized by the straight-line method over the
          estimated useful lives of the assets, which for building and
          improvements is thirty-nine years and for furniture and equipment
          ranges from five to ten years.  At each balance sheet date the Company
          evaluates the recoverability of  long-lived  assets based upon
          expectations of nondiscounted  cash flows and operating  income.

      H.  DEFERRED POLICY  ACQUISITION  COSTS - Commissions and other costs that
          both vary with and are primarily related to the production of new and
          renewed insurance business are deferred and amortized over the
          anticipated premium paying period of the related policies on a
          pro-rata  basis.

      I.  POLICY RESERVES - The unearned premium reserve recognizes premiums as
          earned pro rata over the policy term.  The aggregate reserve for
          future  policy  benefits has been actuarially determined using the
          following assumptions:

                           LIFE                          ACCIDENT AND HEALTH

Mortality for policies     100% of 1965-70               100% of 1965-70
  issued prior to 1982     S & U male mortality table    Ultimate male mortality
                                                         table

Mortality for policies     100% of 1975-80               100% of 1975-80
  issued after 1982        S & U male mortality table    Ultimate male mortality
                                                         table

Interest Rates             5-7%                          5-7%

Withdrawals (lapse         30% first year graded to 5%   30% first year graded
   rates)                  in year 21 and later          to 5% in year 21 and
                                                         later

<PAGE>

      J.  UNPAID CLAIMS - Unpaid claims represent the estimated liabilities on
          claims reported to the Company plus provision for claims incurred but
          not yet reported.  The liabilities for unpaid claims are determined
          using both evaluations of each claim and statistical analyses and
          represent the estimated ultimate net cost of all claims incurred
          through the end of the reporting period.

      K.  INCOME TAXES - Deferred tax liabilities and assets are determined
          based on the differences between the financial statement and tax bases
          of assets and liabilities using enacted tax rates in effect in the
          years in which the differences are expected to reverse.  The Company
          files a consolidated income tax return with its wholly-owned
          subsidiary.  Income taxes are allocated based on each company's
          separate taxable income or loss.

      L.  REVENUE RECOGNITION - Premiums are recognized as revenue when due from
          policyholders.  Policy benefits and expenses are deferred or accrued
          to result in a matching of costs with the earned premiums over the
          life of the insurance contracts.  This matching is accomplished by
          accrual of the liability for future policy benefits on insurance in
          force and the amortization of deferred policy acquisition costs.

      M.  PROFIT SHARING PLAN - Employees are eligible to  participate in a
          profit sharing plan  (converted to a 401(k) plan effective January  1,
          1997) covering substantially all employees with more than one year of
          service.  Contributions made to the plan were approximately $30,000 in
          1998 and $29,000 in 1997 and 1996.

      N.  NET INCOME (LOSS) PER SHARE - Net income (loss) per share is based on
          the weighted  average  number of common shares outstanding during each
          year after restating prior years as though the 20 for 1 stock split-up
          in 1998 (Note 8) had occurred at the beginning  of  the  earliest year
          presented.  The weighted average number of shares outstanding was
          1,099,487 in 1998,  1,110,459 in 1997 and 1,129,044 in 1996.

2.  AVAILABLE FOR SALE SECURITIES

    The amortized cost and related  approximate fair value of available for sale
    securities were as follows:

    Net realized gains (losses) are summarized as follows:


<TABLE>
<CAPTION>

                                     Amortized      Unrealized   Unrealized      Fair
                                       Cost           Gains        Losses        Value
1998
U. S. Treasury and government

<S>                                 <C>           <C>             <C>         <C>
  corporations and agencies         $ 5,595,670   $  287,911                  $ 5,883,581
States and political subdivisions     3,317,554      258,902                    3,576,456
Public utility bonds                    703,954        9,262      $  1,295        711,921
Industrial and miscellaneous          8,225,027      219,876        20,106      8,424,797
Mortgage-backed securities           16,795,957      408,620        20,741     17,183,836
                                    ------------  -----------     ---------   -----------
                                    $34,638,162   $1,184,571      $ 42,142    $35,780,591
                                    ============  ===========     =========   ===========

</TABLE>

<PAGE>

<TABLE>
<CAPTION>

                                     Amortized      Unrealized   Unrealized      Fair
                                       Cost           Gains        Losses        Value
1997
U. S. Treasury and government

<S>                                 <C>           <C>             <C>            <C>
  corporations and agencies         $ 1,303,080   $  148,994                  $ 1,452,074
States and political subdivisions     3,320,188      139,245                    3,459,433
Public utility bonds                    496,781       12,116      $  3,381        505,516
Industrial and miscellaneous          6,526,876      116,413         6,308      6,636,981
Mortgage-backed securities           22,096,362      537,402        61,582     22,572,182
                                    ------------  -----------     ---------   ------------
                                    $33,743,287     $954,170       $71,271    $34,626,186
                                    ============  ===========     =========   ============

</TABLE>

    Net realized gains (losses) are summarized as follows:

                                                  1998       1997        1996

      Investment security sales                 $ 91,039    $ 7,393    $(25,392)
      Real estate acquired in
        satisfaction of debt                     (25,232)   (31,511)    (54,899)
                                                ---------   --------   ---------
                                                $ 65,807   $(24,118)   $(80,291)
                                                =========  =========   =========

    The following is an analysis of the amortized cost and fair value of
    available for sale securities at December 31, 1998 by contractual maturity:


                                                        Amortized      Fair
                                                          Cost         Value

      Due in one year or less                         $    99,763   $   100,369
      Due in one to five years                          2,609,770     2,655,185
      Due in five to ten years                          3,131,559     3,324,451
      Due after ten years                              12,001,113    12,516,750
                                                      ------------  ------------
                                                       17,842,205    18,596,755
      Mortgage-backed securities                       16,795,957    17,183,836
                                                      ------------  ------------
                                                      $34,638,162   $35,780,591
                                                      ============  ============


    Actual maturities may differ from contractual maturities because of the
    borrower's right to call or prepay obligations.

    The components of net investment income were as follows:


                                                  1998        1997        1996

Fixed maturities                              $2,496,808  $2,485,844  $2,405,619
Mortgage loans                                    76,047      90,686     106,630
Investment real estate                           168,740     168,108      78,770
Policy loans                                      72,816      78,640      83,878
Short-term investments                            26,453      20,015      20,701
Real estate acquired in satisfaction of debt      19,244      17,102      18,299
                                              ----------- ----------- ----------
           Total investment income             2,860,108   2,860,395   2,713,897
Investment expenses                              336,233     323,721     326,887
                                              ----------- ----------- ----------
Net investment income                         $2,523,875  $2,536,674  $2,387,010
                                              =========== =========== ==========

<PAGE>


    Bonds with an approximate carrying value of $2,679,000 in 1998 and
    $2,685,000 in 1997 were pledged to the respective states  in which the
    Company transacts business for the security and benefit of policyholders.
    At December 31, 1998, assets on deposit met minimum statutory requirements.

3.  INVESTMENT REAL ESTATE AND PROPERTY AND EQUIPMENT

    Investment real estate and property and equipment were as follows:


                               Investment Real Estate     Property and Equipment
                              ------------------------- ------------------------
                                  1998         1997         1998         1997

Land                          $  170,000   $  170,000   $  322,477   $  322,477
Buildings and improvements     1,057,399    1,057,399    1,312,752    1,312,752
Furniture and equipment                                  2,820,244    2,332,806
                              ------------ ------------ ------------ -----------
                               1,227,399    1,227,399    4,455,473    3,968,035
Less accumulated depreciation   (553,541)    (499,699)  (2,132,762)  (1,774,872)
                              ------------ ------------ ------------ -----------
Property and equipment, net   $  673,858   $  727,700   $2,322,711   $2,193,163
                              ============ ============ ============ ===========

4.  PARTICIPATING POLICIES

    APL had in force  approximately $2,534,000 in 1998 and $2,624,000 in 1997 in
    face amount of annual dividend participating  policies.  Dividends on such
    policies are based on mortality, interest and expense experience, and are
    payable only upon declaration by the Board of Directors.  All amounts
    allocable to policyholders have been accrued and none of APL's  retained
    earnings was allocable to participating policies.

5.  REINSURANCE

    The maximum amount of risk that APL retains on any one life is $50,000 of
    life insurance and waiver of premium benefits (all accidental death benefits
    are reinsured), depending on age and classification of risk.

    The reserves for life and accident and health policies were stated after
    deduction for reinsurance with other companies. A contingent liability
    exists with respect to such reinsurance,  which could become a liability of
    APL in the event that such reinsurance companies are unable to meet their
    obligation under the existing reinsurance agreements. The reinsured portion
    of life reserves deducted in developing the net liability was  approximately
    $30,000 in 1998 and $34,000 in 1997, relating to insurance in force of
    $6,248,000 in 1998 and $3,294,000 in  1997.  The reinsurance portion of
    accident and health reserves deducted in developing the net liability was
    approximately $24,000 in 1998 and 1997.

6.  POLICY CLAIMS

    Activity in the liability for unpaid policy claims is summarized as follows:


<PAGE>


                                                           1998          1997

Balance at January 1                                 $  1,086,795   $   856,085
  Less reinsurance recoverables                            12,703         1,360
                                                     -------------  ------------
Net balance at January 1                                1,074,092       854,725
                                                     -------------  ------------
Incurred related to:
  Current year                                         17,794,652    15,726,945
  Prior years                                           3,689,286     3,569,717
                                                     -------------  ------------
Total incurred                                         21,483,938    19,296,662
                                                     -------------  ------------
Paid related to:
  Current year                                         17,122,689    14,981,297
  Prior years                                           4,297,868     4,095,998
                                                     -------------  ------------
Total paid                                             21,420,557    19,077,295
                                                     -------------  ------------

Net balance at December 31                              1,137,473     1,074,092
  Plus reinsurance recoverables                             8,436        12,703
                                                     -------------  ------------

Balance at December 31                                 $1,145,909    $1,086,795
                                                     =============  ============

    The liability for unpaid policy claims is composed of claims incurred but
    not reported and claims reported and in course of settlement.  The  accident
    and health policy reserve includes a claim reserve of $4,065,000 in 1998 and
    $3,719,000  in 1997 which  represents  the present value of future claims.

7.  INCOME TAXES

    The components of the provision for income taxes were as follows:

                                          1998           1997            1996
Current provision                     $  36,597      $    9,245      $  292,096
Deferred provision (benefit)             91,630        (155,616)       (274,768)
                                      ----------     -----------     -----------
    Income tax provision (benefit)    $ 128,227      $ (146,371)     $   17,328
                                      ==========     ===========     ===========

    Refundable income taxes of $63,000 (1998) and $100,000 (1997) are included
    in other assets.


<PAGE>

    The tax effects of significant items  comprising  the net deferred tax asset
    are as follows:

                                                           1998          1997

Deferred tax liabilities:
  Unrealized gain on available for sale securities      $(388,426)    $(300,186)
  Deferred policy acquisition costs                    (1,512,919)   (1,722,080)
                                                       -----------   -----------
           Total deferred tax liabilities              (1,901,345)   (2,022,266)

Deferred tax assets:
  Unrealized loss on real estate acquired
    in satisfaction of debt                                45,502        54,179
  Future policy benefit liabilities                     2,080,042     2,423,224
  Capital loss carryforward                               183,252       218,162
  Alternative minimum tax credits                         287,158       288,050
  Other                                                    55,718        55,092
                                                       -----------   -----------
           Total deferred tax assets                    2,651,672     3,038,707

Valuation allowance                                      (494,703)     (617,281)
                                                       -----------   -----------
Net deferred tax asset                                   $255,624      $399,160
                                                       ===========   ===========


    The valuation allowance decreased approximately $123,000 in 1998  and
    increased approximately $73,000 in 1997.

    At December 31, 1998,  the Company had accumulated untaxed policyholders'
    surplus of approximately $1,923,000.  The Company is not required to pay tax
    on the balance in the surplus account unless distributions to stockholders
    exceed accumulated taxed earnings.

    The income tax provision (benefit) differed from the statutory federal
    income tax rate of 35% for the following reasons:

                                                    1998       1997      1996

Federal income tax (benefit) at statutory rates   $367,500  $(311,158)  $60,974
Small life insurance company deduction                (955)            (196,163)
Utilization of operating loss carryforward            (353)
Valuation allowance on deferred tax assets         (86,246)   152,885   174,221
Other                                              (22,269)    11,902   (21,704)
                                                  --------- ---------- ---------
Income tax provision (benefit)                    $128,227  $(146,371)  $17,328
                                                  ========= ========== =========

    The alternative  minimum tax credit  carryover  approximated  $287,000 at
    December 31, 1998.

<PAGE>

8.  STOCKHOLDERS' EQUITY

    The Company's ability to pay dividends is limited by the amount of dividends
    its receives from APL. Payment of dividends by APL is restricted  by law to
    available  net surplus  computed on a statutory basis. In addition, without
    the prior approval of the Mississippi Commissioner of Insurance, the size of
    any dividend by APL during any one year is limited to the lesser  of (i) 10%
    of surplus; or (ii) net gain from operations for the past three years, less
    dividends paid in the past two  years.  At  December 31, 1998,  accumulated
    unpaid  dividends   available  for  payment  without  prior approval  of the
    Commissioner  of  Insurance  approximated $208,000.

    Pursuant to the laws and regulations of the State of Mississippi, APL is
    required to maintain minimum statutory capital of $400,000 and additional
    minimum statutory  surplus of $600,000.  Other states have similar
    restrictions  for licensing  purposes, the largest being a minimum  capital
    requirement of $2,000,000 in the State of Georgia.

    In February 1998 the Board of Directors approved a 20 for 1 stock  split-up
    effected in the form of a stock dividend of the Company's common stock
    payable on March 31, 1998. The split did not change the value of common
    stock or paid-in  capital and  is  reflected  in  the accompanying financial
    statements as though the split had occurred at the beginning of the earliest
    year presented.

    The Company repurchased 49,581 (1996) and 12,012 (1998) shares of its common
    stock from a former  officer and director and other directors of the Company
    at $15.95 per share.

    The National Association of Insurance Commissioners measures the adequacy of
    a company's  capital by its risk-based capital ratio (the ratio of its total
    capital, as defined, to its risk-based capital).  These requirements provide
    a measurement of minimum capital appropriate for an insurance company to
    support its overall business operations based upon its size and risk profile
    which considers (i) asset risk, (ii) insurance  risk, (iii) interest rate
    risk, and (iv) business risk.  An insurance company's risk-based capital is
    calculated by applying a defined factor to various statutory based assets,
    premiums and reserve items, wherein the factor is higher for items with
    greater underlying risk.

    The NAIC has provided levels of progressively increasing regulatory  action
    for remedies when an insurance company's  risk-based capital ratio falls
    below a ratio of 1:1. As of December 31,  1998,  APL was in compliance  with
    these minimum capital requirements as follows:


      Total adjusted capital                                         $8,874,413
      Authorized control level risk-based capital                     1,617,072
      Ratio of adjusted capital to risk-based capital                    5.49:1


9.  STATUTORY FINANCIAL INFORMATION

    Generally  accepted accounting  principles  differ in certain respects from
    the accounting practices prescribed or permitted by insurance regulatory
    authorities (statutory basis). A reconciliation between  consolidated  net
    income (loss) and stockholders' equity as reported under generally  accepted
    accounting principles (GAAP basis) and statutory net income and
    stockholders' equity of APL follows: 

<PAGE>


<TABLE>
<CAPTION>

                                            1998                       1997               1996
                                --------------------------  --------------------------  ----------
                                    Net      Stockholders'     Net      Stockholders'      Net
                                   Income       Equity         Loss        Equity         Income

<S>                               <C>        <C>             <C>         <C>             <C>     
GAAP basis                        $921,772   $16,551,231     ($742,651)  $15,623,802     $156,884

Adjustments to:
  Policy reserves               (1,081,801)    4,236,650    (1,062,502)    5,318,451     (476,697)
  Non-admitted assets                         (1,455,322)                 (1,225,251)
  Deferred acquisition costs       512,295    (9,285,999)    1,519,196    (9,798,294)   1,080,300
  Deferred income taxes             91,630      (255,624)     (155,616)     (399,160)    (274,768)
  Unrealized gain on
    invested securities                       (1,142,429)                   (882,899)
  Other                            (45,408)       57,296       (40,551)      (67,403)     131,076
                                -----------   -----------   -----------  ------------   -----------
Statutory basis                  $ 398,488    $8,705,803     ($482,124)   $8,569,246     $616,795
                                ===========   ===========   ===========  ============   ===========

</TABLE>


10. FAIR VALUES OF FINANCIAL INSTRUMENTS

    In accordance with FAS Statement No. 107,  "Disclosures  about Fair Value of
    Financial  Instruments",  information is provided about the fair value of
    certain financial instruments for which it is practicable to estimate that
    value.  The fair value amounts disclosed represent management's best
    estimates of fair value.  In accordance  with FAS No. 107,  this  disclosure
    excludes certain insurance policy-related financial instruments and all
    nonfinancial instruments. The aggregate fair value amounts presented are not
    intended to represent the  underlying  aggregate  fair value of the Company.
 
    The estimated fair values are significantly affected by assumptions  used,
    principally the timing of future cash flows, the  discount  rate,  judgments
    regarding  current economic conditions,   risk  characteristics  of  various
    financial instruments and other factors.  Because assumptions are inherently
    subjective  in nature,  the estimated fair values cannot be substantiated by
    comparison to independent quotes and, in many cases, the estimated fair
    values could not necessarily be realized in an immediate sale or settlement
    of the instrument.  Potential tax ramifications  related to the realization
    of unrealized gains and losses  that would be  incurred in an actual sale
    and/or  settlement have not been taken into  consideration.

    The methods and assumptions used to estimate fair value are as follows:

      * Fair value for securities is determined from quoted market prices, where
        available.  For securities not actively  traded, fair value is estimated
        using  quoted   market  prices  for similar securities.

      * Fair value for mortgage loans is estimated by discounting cash flows and
        using current interest  rates on similar  real  estate loans considering
        credit ratings and the remaining terms to maturity.  Fair value
        approximates the carrying market.

      * Fair  value for  short-term  investments  and accrued  investment income
        approximates the carrying amount. Fair value for guaranteed interest and
        supplementary contract liabilities also approximates the carrying amount
        since those contracts are carried at redemption values and there are no
        applicable surrender or mortality charges.

      * Policy loans have no stated maturity dates and are an integral part of
        the related insurance contract.  Accordingly, it is not practicable to
        estimate a fair value.


<PAGE>

    The estimated fair value of the Company's financial instruments for which it
    is practicable to estimate that value, is as follows:

                      Carrying         Fair           Carrying         Fair
                       Amount          Value           Amount          Value

Securities          $35,780,591     $35,780,591     $34,626,186     $34,626,186
Mortgage loans          683,649         660,000         989,859         960,000


11. OPERATING SEGMENT DISCLOSURE

    During 1998, the Company adopted Statement of Financial  Accounting Standard
    (SFAS) No. 131,  "Disclosures  About Segments of an Enterprise and Related
    Information."  The Company  operates as a life and health insurance company,
    with substantially all of its premium revenue derived from accident and
    health insurance.  Therefore, the Company does not report but one  operating
    segment.

12. ACCOUNTING STANDARD TO BE ADOPTED IN THE FUTURE

    In June 1998, the FASB issued SFAS 133, "Accounting for Derivative
    Instruments and Hedging Activities,"  effective  for fiscal years  beginning
    after June 15, 1999. SFAS 133 requires, among other things, that derivatives
    be recorded on the balance sheet at fair value. Changes in the fair value of
    derivatives may, depending on circumstances,  be  recognized in earnings or
    deferred as a component of shareholders' equity until a hedged transaction
    occurs.  The Company has not determined what impact, if any, the adoption of
    SFAS 133 will have on its financial position or results of operations.

13. COMMITMENTS AND CONTINGENCIES

    The Company is required to participate in certain guaranty funds and
    involuntary pools of insurance  and is therefore  exposed to  undeterminable
    future  assessments  resulting from the insolvency of other insurers.

    The Company leases various land, buildings and operating equipment under
    monthly lease arrangements.  Expenses  incurred under all operating leases
    approximated $159,000 (1998), $185,000 (1997) and $163,000 (1996).  The
    Company also receives rent payments under an operating lease  relative  to
    investment real estate  held.  Future minimum lease commitments and receipts
    for  non-cancelable operating leases are as follow:

                                                          Lessee       Lessor
                                                        Commitments    Receipts

    1999                                                 $167,000       $160,000
    2000                                                  167,000        156,000
    2001                                                  167,000         52,000
    2002                                                   27,000
    2003                                                   27,000
                                                        ------------  ----------
                                                         $555,000       $368,000
                                                        ============  ==========

    The  Company is  involved  in  litigation  incurred  in the normal course of
    business. Management of the Company, based upon the advice of legal counsel,
    is of the opinion  that the Company's ultimate liability,  if any, which may
    result from the litigation, will not have a material adverse effect on the
    financial  condition or results of operations of the Company.

<PAGE>

    American Public Life is subject to periodic financial  and  market  conduct
    examinations.   The  last completed financial examination of American Public
    Life was conducted by the Mississippi  Insurance  Department for the period
    ended December 31, 1992. American Public Life is currently under examination
    for the three-year period ended December 31, 1995.

                                   * * * * * *



<PAGE>




INDEPENDENT AUDITORS' REPORT ON SCHEDULES

To the Board of Directors and Stockholders of
  American Public Holdings, Inc.:

We have audited in accordance  with  generally accepted auditing standards,  the
consolidated  financial  statements  of  American  Public  Holdings,  Inc. and
subsidiary  included in this Form 10-K and have issued our report  thereon dated
March 5, 1999. Our audit was made for the  purpose of forming an opinion  on the
basic financial statements taken as a whole. The schedules listed in the index
to financial  statement  schedules are the responsibility of the  Company's
management and are presented for purposes of complying with the Securities and
Exchange Commission's rules and are not part of the basic  financial statements.
These schedules have been  subjected  to the  auditing procedures applied in the
audit of the basic financial statements and, in our opinion, fairly state in all
material respects the financial data required to be set forth therein in
relation to the basic financial statements taken as a whole.


DELOITTE & TOUCHE LLP
Jackson, Mississippi
March 5, 1999



<PAGE>


Article 7.  Schedule II - Condensed Financial Information of Registrant

CONDENSED BALANCE SHEETS
DECEMBER 31, 1998 AND 1997
- --------------------------------------------------------------------------------

                                                            1998         1997

ASSETS:
  Cash                                                  $    21,139  $    36,610
  Investment in American Public Life Insurance Company   16,749,553   15,617,765
                                                        ------------ -----------
           Total assets                                 $16,770,692  $15,654,375
                                                        ============ ===========
LIABILITIES AND STOCKHOLDERS' EQUITY:
  Due to American Public Life Insurance Company         $   213,651  $    20,952
  Dividends payable                                           5,810        9,621
                                                        ------------ -----------
                                                            219,461       30,573

STOCKHOLDERS' EQUITY                                     16,551,231   15,623,802
                                                        ------------ -----------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY              $16,770,692  $15,654,375
                                                        ============ ===========



CONDENSED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- --------------------------------------------------------------------------------

                                               1998          1997        1996

EQUITY IN EARNINGS (LOSS) OF SUBSIDIARY      $934,510     $(714,299)   $314,253

COSTS AND EXPENSES:
  Professional and administrative fees         12,738        28,352     134,142
  Amortization                                                           23,227
                                             ---------    ----------   ---------
                                               12,738        28,352     157,369
                                             ---------    ----------   ---------
NET INCOME (LOSS)                            $921,772     $(742,651)   $156,884
                                             =========    ==========   =========
<PAGE>


Article 7.  Schedule II - Condensed Financial Information of Registrant
 (Continued)

<TABLE>
<CAPTION>

CONDENSED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
- ---------------------------------------------------------------------------------------------

                                                           1998         1997         1996
CASH FLOWS FROM OPERATING ACTIVITIES:

<S>                                                     <C>         <C>           <C>
  Net income (loss)                                     $ 921,772   $( 742,651)   $ 156,884
  Adjustments to reconcile net income (loss) to
    net cash used in operating activities:
      Equity in (earnings) loss of subsidiary            (934,510)     714,299     (314,253)
      Dividends received from American Public Life
        Insurance Company                                  10,347      415,000      252,613
      Increase (decrease) in liabilities                  181,984     (136,417)     157,369
                                                        ----------  -----------   ----------
           Net cash provided by operating activities      179,593      250,231      252,613

FINANCING ACTIVITIES:
  Dividends paid                                           (3,444)    (238,746)    (252,613)
  Treasury stock acquired and retired                    (191,620)
  Common stock issued                                                   25,125
                                                       -----------  -----------   ----------
           Net cash used in financing activities         (195,064)    (252,613)    (252,349)
                                                       -----------  -----------   ----------
INCREASE IN CASH                                          (15,471)      36,610            0

CASH, BEGINNING OF YEAR                                    36,610
                                                       -----------  -----------   ----------
CASH, END OF YEAR                                      $   21,139   $   36,610    $       0
                                                       ===========  ===========   ==========
</TABLE>

<PAGE>


Article 7.  Schedule V - Valuation and Qualifying Accounts


  Col. A.            Col. B            Col. C          Col. D          Col. E

Description         Balance at        Additions       Deductions --   Balance at
                    Beginning   -------------------                     End of
                    of Period      (1)       (2)                        Period

                                 Charged   Charged
                                 to Costs  to Other
                                   and    Accounts --
                                 Expenses  Describe
1998

Allowance for
  real estate
  acquired in
  satisfaction
  of debt           $159,349                          $  25,521       $133,828
                                                       (sales)
Allowance for
  uncollectible
  agent balances      41,269                             12,441         28,828
                                                    (collections)

Valuation allowance
   for deferred tax
   assets            617,281                            122,578        494,703
                                                      (recovery)
                    --------                          ---------       --------
                    $817,899                          $ 160,540       $657,359
                    ========                          =========       ========
1997

Allowance for real
  estate acquired
  in satisfaction
  of debt           $238,546                          $  79,197       $159,349
                                                       (sales)
Allowance for
  uncollectible
  agent balances      46,375                              5,106         41,269
                                                    (collections)
Valuation allowance
  for deferred tax
  assets             544,006         73,275                            617,281
                    --------      ---------           ---------       --------
                    $828,927      $  73,275           $  84,303       $817,899
                    ========      =========           =========       ========


<TABLE> <S> <C>


<ARTICLE>                                              7
<CIK>                                         0001037559
<NAME>                     American Public Holdings, Inc.
       
<S>                                           <C>
<PERIOD-TYPE>                                     12-MOS
<FISCAL-YEAR-END>                            DEC-31-1998
<PERIOD-START>                               JAN-01-1998
<PERIOD-END>                                 DEC-31-1998
<DEBT-HELD-FOR-SALE>                          35,780,591
<DEBT-CARRYING-VALUE>                                  0
<DEBT-MARKET-VALUE>                                    0
<EQUITIES>                                             0
<MORTGAGE>                                       683,649
<REAL-ESTATE>                                    673,858
<TOTAL-INVEST>                                38,557,170
<CASH>                                           767,080
<RECOVER-REINSURE>                                     0
<DEFERRED-ACQUISITION>                         9,285,999
<TOTAL-ASSETS>                                52,697,924
<POLICY-LOSSES>                               32,743,852
<UNEARNED-PREMIUMS>                              735,161
<POLICY-OTHER>                                 1,145,909
<POLICY-HOLDER-FUNDS>                            415,214
<NOTES-PAYABLE>                                        0
                                  0
                                            0
<COMMON>                                          52,347
<OTHER-SE>                                    16,551,231
<TOTAL-LIABILITY-AND-EQUITY>                  52,697,924
                                    30,020,333
<INVESTMENT-INCOME>                            2,523,875
<INVESTMENT-GAINS>                                65,807
<OTHER-INCOME>                                    29,331
<BENEFITS>                                    21,073,775
<UNDERWRITING-AMORTIZATION>                    3,884,512
<UNDERWRITING-OTHER>                           6,631,060
<INCOME-PRETAX>                                1,049,999
<INCOME-TAX>                                     128,227
<INCOME-CONTINUING>                              921,772
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                     921,772
<EPS-PRIMARY>                                       (.84)
<EPS-DILUTED>                                          0
<RESERVE-OPEN>                                         0
<PROVISION-CURRENT>                                    0
<PROVISION-PRIOR>                                      0
<PAYMENTS-CURRENT>                                     0
<PAYMENTS-PRIOR>                                       0
<RESERVE-CLOSE>                                        0
<CUMULATIVE-DEFICIENCY>                                0
        



</TABLE>


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