JLK DIRECT DISTRIBUTION INC
SC 13D/A, 1999-09-20
INDUSTRIAL MACHINERY & EQUIPMENT
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                      SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549

                                  SCHEDULE l3D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 3 )*

                          JLK DIRECT DISTRIBUTION INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                      Class A Common Stock, par value $.01
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

- --------------------------------------------------------------------------------
                                    46621C105
- --------------------------------------------------------------------------------
                                 (CUSIP Number)

                                                   with a copy to:
Alexander J. Roepers                               Allen B. Levithan
Atlantic Investment Management, Inc.               LOWENSTEIN SANDLER PC
750 Lexington Avenue                               65 Livingston Avenue
New York, New York  10022                          Roseland, New Jersey  07068
(212) 688-6644                                     (973) 597-2500

- --------------------------------------------------------------------------------
                       (Name, Address and Telephone Number
                         of Person Authorized to Receive
                           Notices and Communications)

                               September 20, 1999
- --------------------------------------------------------------------------------
                      (Date of Event which Requires Filing
                               of this Statement)

If the filing person has previously  filed a statement on Schedule l3G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), (f) or (g), check the following box [ ].

Note:  Schedules  filed in paper format shall include a signed original and five
copies of the  schedule,  including  all  exhibits.  See Rule l3d-7(b) for other
parties to whom copies are to be sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).


- --------------------------------------------------------------------------------
                               CUSIP NO. 46621C105

- --------------------------------------------------------------------------------
1)  Names  of  Reporting  Persons  I.R.S. Identification  Nos. of Above Persons
    (entities only):

                  Atlantic Investment Management, Inc.

- --------------------------------------------------------------------------------
2)  Check the Appropriate Box if a Member of a Group (See Instructions):

                  (a)              (b)

- --------------------------------------------------------------------------------
3)  SEC Use Only

- --------------------------------------------------------------------------------
4)  Source of Funds (See Instructions):OO

- --------------------------------------------------------------------------------
5)  Check if Disclosure of Legal Proceedings is Required Pursuant to Items
    2(d) or 2(e):
                                  Not Applicable

- --------------------------------------------------------------------------------
6)  Citizenship or Place of Organization:  Delaware

- --------------------------------------------------------------------------------
    Number of                        7)    Sole Voting Power:           335,700*
                                     -------------------------------------------
    Shares Beneficially              8)    Shared Voting Power:               0
                                     -------------------------------------------
    Owned by
    Each Reporting                   9)    Sole Dispositive Power:      335,700*
                                     -------------------------------------------
    Person   With:                  10)    Shared Dispositive Power:          0
                                     -------------------------------------------

- --------------------------------------------------------------------------------
11)  Aggregate Amount Beneficially Owned by Each Reporting Person:

                335,700*

- --------------------------------------------------------------------------------
12)  Check if the Aggregate Amount in Row (11)  Excludes     Certain Shares (See
      Instructions):
                                 Not Applicable

- --------------------------------------------------------------------------------
13)  Percent of Class Represented by Amount in Row (11):

                7.9%*

- --------------------------------------------------------------------------------
14)  Type of Reporting Person (See Instructions):  IA

- --------------------------------------------------------------------------------
* Includes:  (i) 146,625 shares (3.4%) of the Issuer's Class A Common Stock, par
value $.01 per share ("Shares"),  beneficially  owned AJR  International  (BVI),
Inc., a British Virgin Islands company,  (ii) 42,035 Shares (1.0%)  beneficially
owned by Quest Capital Partners, L.P., a Delaware limited partnership, and (iii)
147,040 Shares (3.4%) held in two managed  accounts  ("Managed  Accounts").  The
Reporting Person, serving as the investment advisor of the foregoing parties and
the  Managed  Accounts,  has sole voting and  dispositive  power over all Shares
beneficially owned by such parties or held in the Managed Accounts.  See Items 2
and 5 for additional details.

<PAGE>


Item 1.  Security and Issuer

         Atlantic  Investment  Management,  Inc.,  a Delaware  corporation  (the
"Reporting Person"),  hereby amends its statement on Schedule 13D filed with the
Securities  and  Exchange  Commission  on November 20,  1998,  as amended,  with
respect to the Class A Common Stock, par value $.01 per share (the "Shares"), of
JLK Direct  Distribution  Inc.  (the  "Issuer").  The  Issuer has its  principal
executive  offices  located  at 1600  Technology  Way,  P.O.  Box 231,  Latrobe,
Pennsylvania 15650.

Item 2.  Identity and Background

         (a) This  statement is filed by the Reporting  Person,  with respect to
335,700 Shares over which the Reporting  Person has sole  dispositive and voting
power by reason of serving as the  investment  advisor to (i) AJR  International
(BVI)  Inc.,  a British  Virgin  Islands  company  ("AJR"),  (ii) Quest  Capital
Partners,  L.P., a Delaware limited partnership  ("Quest") and (iii) the Managed
Accounts.  Mr. Alexander J. Roepers serves as the president and sole shareholder
of the Reporting Person and the general partner of Quest.

         (b) The business  address of both the Reporting  Person and Mr. Roepers
is 750 Lexington Avenue, 16th Floor, New York, New York 10022.

         (c)  The  principal  business  of the  Reporting  Person  is that of an
investment  advisor  engaging  in  the  purchase  and  sale  of  securities  for
investment  with the objective of capital  appreciation on behalf of AJR, Quest,
the Managed Accounts and two other equity funds,  Cambrian Fund (BVI),  Ltd. and
Cambrian  Partners,  L.P. The principal  occupation of Mr. Roepers is serving as
the president and managing officer of the Reporting Person.

         (d) Neither the Reporting  Person nor Mr. Roepers has,  during the past
five  years,  been  convicted  in  a  criminal  proceeding   (excluding  traffic
violations or similar misdemeanors).

         (e) Neither the Reporting  Person nor Mr. Roepers has,  during the past
five years, been a party to any civil proceeding of a judicial or administrative
body of competent  jurisdiction and as a result of such proceeding was or is now

<PAGE>

subject to a judgment,  decree or final order enjoining future violations of, or
prohibiting or mandating activities subject to, federal or state securities laws
or finding any violation with respect to such laws.

         (f) Mr. Roepers is a citizen of The Netherlands.

Item 3.  Source and Amount of Funds or Other Consideration

         The Shares  purchased by the Reporting  Person on behalf of AJR,  Quest
and the Managed  Accounts were  purchased  with the  investment  capital of such
entities. The aggregate amount of funds used in making the purchases reported on
this Amendment No. 3 to Schedule 13D was approximately $50,900.

Item 4.  Purpose of Transaction

         The Reporting Person acquired,  on behalf of AJR, Quest and the Managed
Accounts,  and  continues  to hold the Shares  reported  herein  for  investment
purposes. The Reporting Person intends to evaluate the performance of the Shares
as an  investment  in the ordinary  course of  business.  The  Reporting  Person
pursues an investment  objective  that seeks capital  appreciation.  In pursuing
this investment objective, the Reporting Person analyzes the operations, capital
structure  and markets of  companies  in which the  Reporting  Person's  clients
invest,  including  the  Issuer,  on a  continuous  basis  through  analysis  of
documentation and discussions with  knowledgeable  industry and market observers
and with representatives of such companies.

         The Reporting Person will  continuously  assess the Issuer's  business,
financial  condition,  results of operations  and  prospects,  general  economic
conditions,  the  securities  markets  in  general  and those for the  Shares in
particular, other developments and other investment opportunities.  Depending on
such  assessments,  the Reporting  Person may acquire  additional  Shares or may
determine  to sell or otherwise  dispose of all or some of the Shares  presently
held by AJR,  Quest and the  Managed  Accounts  in the open market or in private
transactions.  Such  actions  will depend upon a variety of factors,  including,
without  limitation,  current  and  anticipated  future  trading  prices for the

<PAGE>

Shares,  the financial  condition,  results of  operations  and prospects of the
Issuer, alternative investment opportunities, general economic, financial market
and industry  conditions  and other factors that the  Reporting  Person may deem
material to its investment decision.

         In its capacity as a shareholder,  the Reporting Person has in the past
and will continue in the future to have active  discussions  with the management
of both  the  Issuer  and the  Issuer's  largest  shareholder,  Kennametal  Inc.
("Kennametal"),  with respect to (i) the  strategic  direction of the Issuer and
actions  which  might  be  taken by the  management  of  either  the  Issuer  or
Kennametal to maximize  shareholder  value of the Issuer and (ii)  improving the
Issuer's  investor  relations.  In  addition,  the  Reporting  Person  may  hold
discussions  with other parties who might engage in shareholder  value enhancing
activities for the benefit of all of the Issuer's shareholders.  There can be no
assurance  that the Reporting  Person will take any of the actions  described in
the  previous  sentence.  The  Reporting  Person  is  also  one of  the  largest
institutional shareholders of Kennametal.

         The Reporting  Person has no present plans or proposals which relate to
or would result in any of the transactions required to be described in Item 4 of
Schedule 13D.

Item 5.  Interest in Securities of the Issuer

         (a) Based upon the  information  contained  in the  Issuer's  Quarterly
Report on Form 10Q filed with the Securities and Exchange Commission on February
12, 1999,  there were issued and outstanding  4,273,310 Shares as of February 1,
1999.

         (b)  The  Reporting  Person  does  not  directly  own any  Shares.  The
Reporting Person has entered into an investment  advisory agreement with each of
AJR, Quest and the Managed Accounts,  pursuant to which the Reporting Person has
investment  authority with respect to the  securities  held by each entity or in
each account.  This authority  includes the power to dispose of and the power to
vote the Shares.  By reason of the  provisions  of Rule 13d-3 of the  Securities
Exchange  Act of 1934,  as  amended,  the  Reporting  Person is deemed to be the
beneficial owner of the Shares held by such entities. Accordingly, the Reporting
Person  is  deemed  the  beneficial  owner  of  335,700  Shares  or  7.9% of the
outstanding Shares.

         (c) The  following  table  details the  transactions  by the  Reporting
Person, on behalf of AJR, Quest and the Managed  Accounts,  in the Shares during
the past 60 days:

<PAGE>

Date                  Quantity             Price            Type of Transaction

7/30/99                1,000               $9.75            Open Market Purchase

8/31/99                5,000                8.23            Open Market Purchase



         Except for the transactions listed above, neither the Reporting Person,
nor any entity for which the Reporting Person serves as investment advisor,  nor
any person or entity  controlled  by the  Reporting  Person,  has traded  Shares
during the past 60 days.

Item 6.  Contracts, Arrangements, Understandings  or  Relationships with Respect
         to Securities of the Issuer

                  Not Applicable

Item 7.  Material to be filed as exhibits

                 Exhibit 1 - Letter from Atlantic Investment  Management,  Inc.
                             to Kennametal Inc. dated September 20, 1999.



<PAGE>



                                    SIGNATURE

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.

                                          September 20, 1999


                                          ATLANTIC INVESTMENT MANAGEMENT, INC.


                                          By: /s/ Alexander J. Roepers
                                              Alexander J. Roepers, President




            ATTENTION: INTENTIONAL MISSTATEMENTS OR OMISSIONS OF FACT
          CONSTITUTE FEDERAL CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001).




<PAGE>



Exhibit 1

                         ATLANTIC INVESTMENT MANAGEMENT
                                  INCORPORATED



September 20, 1999

Markos I. Tambakeras
President and CEO
Kennametal Inc.
P.O. Box 231
Latrobe, PA 15650-0231


Dear Markos:

         Pursuant  to  my  letter  of  July  12th  to  you  and  our  subsequent
discussions,  I am writing you to reiterate  our strong  belief that  Kennametal
("KMT")  should  acquire  the  Class  A  shares  of  its  82%-owned  JLK  Direct
Distribution ("JLK").

         Taking JLK private is a  non-operational  issue with numerous  benefits
for both firms and their  respective  shareholders,  which  should  therefore be
implemented without delay.

         With a float of only 4.27 million shares at $8.25,  JLK's A shares have
a paltry $35 mln.  market value.  The shares are down almost 80% from their 1998
high of $39 and trading in the shares has dried up to a few thousand  shares per
day.  Analysts  have lost  interest  in this  stub  equity  and  JLK's  investor
relations effort has been virtually non-existent. We believe the main reason for
JLK to be public, i.e. to unlock underlying value embedded in KMT, is long gone.
In fact,  JLK shares are now more of a drag on KMT's further  shareholder  value
enhancement.

         As you know,  we own over 7% of JLK's Class A shares and control  about
3% of KMT's shares.  As such,  our  investment in KMT shares is much larger than
our stake in JLK. Clearly, we will only support a transaction to resolve the JLK
Class  A  shareholder  predicament,  which  would  also  be  beneficial  to  KMT
shareholders.

         Assuming a 50% premium  over the current JLK share  price,  a cash deal
would be  accretive  to KMT's EPS by 6 cents.  A  stock-for-stock  deal would be
close to neutral for KMT's EPS. In our  calculations,  we assumed a modest $500K
in SG&A savings (no more annual reports, SEC filings, board meetings,  etc.) and
a 15-year goodwill amortization period.

         Clearly,  in addition to being a favorable  deal for KMT  shareholders,
JLK  shareholders  would be pleased to receive a  substantial  premium  over the
recent trading range. In the  stock-for-stock  deal, JLK shareholders  would get

<PAGE>

the liquidity that KMT shares  (average daily trading volume of 200,000  shares)
offer vis-a-vis JLK Class A shares.  KMT  shareholders  benefit further from the
increased  market  capitalization  of KMT (as a result of the  larger  number of
shares outstanding) and the resulting increase in its trading volumes.

         Furthermore,  we  believe  this  transaction  would  have a  number  of
important qualitative benefits to KMT management and shareholders, namely:

         (i)      JLK management can now fully focus on its  operational  duties
                  and  objectives,  without  the  distraction  of  dealing  with
                  investors and analysts, producing annual reports, SEC filings,
                  etc.
         (ii)     KMT management will also face less distraction as JLK is again
                  100%-owned,  resolving  numerous  actual or potential areas of
                  conflict  in  allocation  of  expenses,   sales,   references,
                  customers, etc.
         (iii)    The transaction  removes one set of disgruntled  shareholders,
                  while being a net positive to KMT shareholders.

         It is clear to us that this proposed transaction is a win-win situation
for  shareholders  and  management of both JLK and KMT. I strongly urge you, the
KMT and JLK Board of Directors to act promptly on this proposal.

         We have filed this letter as an exhibit to our 13D amendment.

         Sincerely,

         /s/ Alexander J. Roepers
         Alexander J. Roepers
         President



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