BRAZILIAN DISTRIBUTION CO COMPANHIA BRASILEIRA DE DISTR CBD
6-K, 2000-03-17
GROCERY STORES
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                                    FORM 6-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                        Report of Foreign Private Issuer

                      Pursuant to Rule 13a-16 or 15d-16 of
                       the Securities Exchange Act of 1934

                          For the month of March, 2000

   Brazilian Distribution Company (Companhia Brasileira de Distribuicao - CBD)
                 (Translation of Registrant's Name Into English)

                          Av. Brigadeiro Luiz Antonio,
                          3126 Sao Paulo, SP 01402-901
                                     Brazil
                    (Address of Principal Executive Offices)

        (Indicate by check mark whether the registrant files or will file annual
             reports under cover of Form 20-F or Form 40-F.)

                         Form 20-F [X]     Form 40-F [ ]

         (Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also thereby furnishing the information to
the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.)

                                Yes [ ]   No [X]


<PAGE>


                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                 COMPANHIA BRASILEIRA DE DISTRIBUICAO

Date: March 1, 2000              By:  /s/   Augusto Marques da Cruz Filho
                                      -----------------------------------------
                                      Name:  Augusto Marques da Cruz Filho
                                      Title:   Chief Financial Officer

                                 By:  /s/   Aymar Giglio Junior
                                      -----------------------------------------
                                      Name:  Aymar Giglio Junior
                                      Title:   Investors Relations Director







[LOGO]

For more information please contact:

Aymar Giglio Jr.                                       Monica Lopes
Companhia Brasileira de Distribuicao                   Edelman Financial
(55-11) 886-0421                                       (212) 704-4428
[email protected]                               [email protected]
Fernando Tracanella
(55 11) 886 0421
[email protected]

                   COMPANHIA BRASILEIRA DE DISTRIBUICAO (CBD)
                     ANNOUNCES ELECTRONIC COMMERCE PROJECT

Sao Paulo, Brazil, March 01st, 2000 - Companhia Brasileira de Distribuicao - CBD
(NYSE:CBD, BOVESPA:PCAR4) - will announce today in a press conference the hiring
of executives who, together with Andersen Consulting, will develop the
Electronic Commerce Project of Grupo Pao de Acucar.

This project is based on the successful Pao de Acucar Delivery Program, but it
has a new and innovating marketing concept. This new concept will involve not
only the electronic commerce of food and non-food products, but also the
development of partnerships in content and services, offering a complete
solution to the consumer.

This project will be headed by Ms. Deborah Wright, a professional with large
experience in retailing and consumer goods, acquired in Companies such as Kibon
and Tintas Coral and, more recently, as General Director at Parmalat Brasil. Mr.
Cyro Averbach will be responsible for the Financial Area of this project. Mr.
Averbach has a large experience in the financial market, having worked at
Institutions such as JP Morgan, Paribas and Societe Generale, and having
participated in CBD's Initial Public Offering in 1995. CBD's Technology Area
will count on Mr. Luis Furtado, a professional with a 12-year experience at IBM
Brasil. Logistics will be coordinated by Mr. Wilson Roberto Goncalves, current
Logistics Director at Grupo Pao de Acucar. The Marketing Area will be under the
responsibility of Mr. Luiz Pimentel, who worked at companies such as Nestle,
Johnson&Johnson, Pao de Acucar and, more recently, Compaq. The Alliances
Management will be headed by Juliana Behring, who was in charge of Pao de Acucar
Delivery.

CBD, conscious of Brazil's potential in the e-commerce area, will seize all the
synergies existing with its solid operation in traditional retailing, using
state-of-the-art distribution and technology in order to achieve a
differentiated position in this new and promising business.

CBD operates a total of 347 stores in 11 Brazilian states through three
different formats: Supermarkets, represented by Pao de Acucar and Barateiro
Divisions; Hypermarkets, represented by Extra Division and home appliance stores
(Eletro Division).

                       http: //www.grupopaodeacucar.com.br

                                       ###




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