AFFINITY GROUP HOLDING INC
10-Q, 1997-11-14
AMUSEMENT & RECREATION SERVICES
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<PAGE>
                                    UNITED STATES
                          SECURITIES AND EXCHANGE COMMISSION
                                           
                               Washington, D.C.  20549
                                           
                                      FORM 10-Q
                                           
                    Quarterly Report Under Section 13 or 15 (d) of
                         The Securities Exchange Act of 1934
                                           
FOR QUARTER ENDED:                                 COMMISSION FILE NUMBER
September 30, 1997                                       333-26389
           _______________________________________________________________
                                           
                            AFFINITY GROUP HOLDING, INC. 
                  (Exact name of registrant as specified in its charter)

DELAWARE                                                   59-2922099
(State of incorporation or organization)                (I.R.S. Employer 
                                                       Identification No.)

64 Inverness Drive East                             (303) 792-7284
Englewood, CO  80112                             (Registrant's telephone 
(Address of principal executive offices)          number, including area code)

          _________________________________________________________________
                                           
                                           
          SECURITIES REGISTERED PURSUANT TO SECTION 12 (b) OF THE ACT:  NONE
           SECURITIES REGISTERED PURSUANT TO SECTION 12 (g) OF THE ACT:   
                              11% Senior Notes Due 2007
                                           
Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the Registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.


                                     YES     X             NO 
                                            ---               ---
Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

                                                          OUTSTANDING AS OF
CLASS                                                     NOVEMBER 10, 1997
- -----                                                     -----------------
Common Stock,    $.01 par value                                 100
                                           
                         DOCUMENTS INCORPORATED BY REFERENCE:
                                         NONE


<PAGE>

                  AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
                                           
                                         INDEX
                                                                      PAGE
                                                                      ----
PART I.  Financial Information

    ITEM 1: FINANCIAL STATEMENTS

          Consolidated Balance Sheets                                    1
          As of September 30, 1997 and December 31, 1996
               
          Consolidated Statements of Operations                          2
          For the three months ended September 30, 1997 and 1996
               
          Consolidated Statements of Operations                          3
          For the nine months ended September 30, 1997 and 1996

          Consolidated Statements of Cash Flows                          4
          For the nine months ended September 30, 1997 and 1996
          
          Notes to Consolidated Financial Statements                     5
    
     ITEM 2:  MANAGEMENT'S DISCUSSION AND ANALYSIS OF                   10
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS

PART II. Other Information                                              20

SIGNATURES                                                              21



<PAGE>

                   AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                     SEPTEMBER 30, 1997 AND DECEMBER 31, 1996
                               (In Thousands)
                                 (Unaudited)

                                                    9/30/97       12/31/96
                                                    -------       --------
ASSETS   
    CURRENT ASSETS:
         Cash and cash equivalents                $  37,494      $  4,278 
         Investments                                  1,745           499 
         Accounts receivable (net of 
           allowance for doubtful accounts)          21,197        14,812 
         Inventories                                 29,350         2,473 
         Prepaid expenses and other assets           13,313         6,052 
         Deferred tax asset-current                   1,430         2,228 
         Net current assets of discontinued
          operations                                    512             - 
                                                  ---------      --------
            Total current assets                    105,041        30,342 
    
    PROPERTY AND EQUIPMENT                           51,255        10,550 
    LOANS RECEIVABLE                                 32,278        13,134 
    INTANGIBLE ASSETS                               205,739       109,065 
    DEFERRED TAX ASSET                                3,463        13,516 
    RESTRICTED INVESTMENTS                            2,606         2,137 
    OTHER ASSETS                                      5,107         4,411 
    NET LONG-TERM ASSETS OF DISCONTINUED
     OPERATIONS                                           -           973 
                                                  ---------      --------
                                                 $  405,489    $  184,128 
                                                  ---------      --------
                                                  ---------      --------
LIABILITIES AND STOCKHOLDER'S DEFICIT
  CURRENT LIABILITIES:
         Accounts payable                         $  17,465      $  4,517 
         Accrued interest                            13,594         2,966 
         Accrued liabilities                         24,016        14,516 
         Customer deposits                           49,378        14,979 
         Current portion of long-term debt            8,019         5,344 
         Net current liabilities of
           discontinued operations                        -         1,464 
                                                  ---------      --------
            Total current liabilities               112,472        43,786 
    
    DEFERRED REVENUES                                81,229        70,113 
    LONG-TERM DEBT                                  281,858       142,031 
    OTHER LONG-TERM LIABILITIES                       6,572         7,632 
    COMMITMENTS AND CONTINGENCIES                         -             - 
                                                  ---------      --------
                                                    482,131       263,562 
                                                  ---------      --------
    STOCKHOLDER'S DEFICIT:
         Common stock, $.01 par value, 1,000
           shares authorized, 100 shares issued
           and outstanding                                1             1 
            
         Additional paid-in capital                  12,021        12,021 
         Accumulated deficit                        (88,664)      (91,456)
                                                  ---------      --------
            Total stockholder's deficit             (76,642)      (79,434)
                                                  ---------      --------
                                                 $  405,489    $  184,128 
                                                  ---------      --------
                                                  ---------      --------
See notes to consolidated financial statements.            
    
                                       1


<PAGE>

                        AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
                            CONSOLIDATED STATEMENTS OF OPERATIONS
                                      (In Thousands)
                                       (Unaudited)

                                                      THREE MONTHS ENDED
                                                    ----------------------
                                                    9/30/97        9/30/96
REVENUES:                                           -------        -------
    Membership services                           $  31,035     $  25,917 
    Publications                                     10,244         6,242 
    Merchandise                                      49,258           --- 
                                                  ---------     ---------
                                                     90,537        32,159

COSTS APPLICABLE TO REVENUES:
    Membership services                              18,860        15,816 
    Publications                                      7,285         4,040 
    Merchandise                                      33,875           --- 
                                                  ---------     ---------
                                                     60,020        19,856 

GROSS PROFIT                                         30,517        12,303 

OPERATING EXPENSES:
    Selling, general and administrative              17,507         4,460 
    Depreciation and amortization                     3,656         2,092 
                                                  ---------     ---------
                                                     21,163         6,552
                                                  ---------     ---------
INCOME FROM OPERATIONS                                9,354         5,751

NON-OPERATING EXPENSE:
    Interest expense, net                            (8,079)       (4,099)
    Other non-operating charges, net                    189           --- 
                                                  ---------     ---------
                                                     (7,890)       (4,099)
                                                  ---------     ---------

INCOME FROM CONTINUING OPERATIONS BEFORE
    INCOME TAXES AND DISCONTINUED OPERATIONS          1,464         1,652

INCOME TAX EXPENSE                                   (1,130)         (826)
                                                  ---------     ---------
INCOME FROM CONTINUING OPERATIONS                       334           826

DISCONTINUED OPERATIONS:
    Loss from discontinued operations, net of
     applicable deferred income tax benefit of 
     $90 in 1996                                        ---          (141)
                                                  ---------     ---------
NET INCOME                                             $334          $685 
                                                  ---------     ---------
                                                  ---------     ---------


See notes to consolidated financial statements.

                                       2

<PAGE>

                  AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                               (In Thousands)
                                (Unaudited)

                                                      NINE MONTHS ENDED
                                                    ----------------------
                                                    9/30/97        9/30/96
REVENUES:                                           -------        -------
    Membership services                           $  85,309     $  75,087 
    Publications                                     30,595        21,871 
    Merchandise                                     100,563           --- 
                                                  ---------     ---------
                                                    216,467        96,958 

COSTS APPLICABLE TO REVENUES:
    Membership services                              50,266        43,650 
    Publications                                     22,437        17,027 
    Merchandise                                      68,398           --- 
                                                  ---------     ---------
                                                    141,101        60,677 

GROSS PROFIT                                         75,366        36,281 

OPERATING EXPENSES:
    Selling, general and administrative              39,533        13,009 
    Depreciation and amortization                     9,622         6,234 
                                                  ---------     ---------
                                                     49,155        19,243 
                                                  ---------     ---------
INCOME FROM OPERATIONS                               26,211        17,038 

NON-OPERATING EXPENSE:
    Interest expense, net                           (19,864)      (12,459)
    Other non-operating charges, net                    231            (1)
                                                  ---------     ---------
                                                    (19,633)      (12,460)
                                                  ---------     ---------
INCOME FROM CONTINUING OPERATIONS BEFORE
    INCOME TAXES AND EXTRAORDINARY ITEM               6,578         4,578 

INCOME TAX EXPENSE                                   (3,545)       (2,233)
                                                  ---------     ---------
INCOME FROM CONTINUING OPERATIONS                     3,033         2,345 

DISCONTINUED OPERATIONS:
    Loss from discontinued operations, net of
     applicable deferred income tax benefit of
     $288 in 1996                                       ---          (470)
                                                  ---------     ---------
INCOME BEFORE EXTRAORDINARY ITEM                      3,033         1,875
EXTRAORDINARY ITEM:
    Loss on early extinquishment of debt, less
     applicable income tax benefit of $145             (241)          --- 
                                                  ---------     ---------
NET INCOME                                           $2,792        $1,875 
                                                  ---------     ---------
                                                  ---------     ---------

See notes to consolidated financial statements.

                                       3

<PAGE>

                   AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF CASH FLOWS
                                (In Thousands)
                                  (Unaudited)
                                                        NINE MONTHS ENDED
                                                       ----------------------
                                                       9/30/97        9/30/96
CASH FLOWS FROM OPERATING ACTIVITIES:                  -------        -------
    Net Income                                        $  2,792      $  1,875 
    Adjustments to reconcile net income to net
         cash provided by operating activities:
         Deferred tax provision                          3,072         1,945 
         Depreciation and amortization                   9,622         6,234 
         Provision for losses on accounts receivable       499           518 
         Deferred compensation                             800           --- 
         Gain on disposal of property and equipment        ---             1 
         Extraordinary item                                386           --- 
         Changes in operating assets and liabilities
            (net of purchased business):
            Accounts receivable                         (2,158)        1,017 
            Inventories                                  4,454         1,423 
            Prepaids and other assets                   (5,308)       (4,541)
            Accounts payable                           (10,682)       (3,443)
            Accrued and other liabilities               (1,254)         (885)
            Deferred revenues                            9,125         5,948 
            Restricted investments                      (1,246)          (61)
            Net assets and liabilities of
             discontinued operations                    (1,003)         (398)
                                                      --------       --------
              Net cash provided by operating
               activities                                9,099         9,633 
                                                      --------       --------
CASH FLOWS FROM INVESTING ACTIVITIES:
    Capital expenditures                                (3,060)       (1,305)
    Net changes in intangible assets                   (11,334)         (697)
    Net changes in loans receivable                    (19,144)        1,197 
    Sale of investments                                   (469)          783 
    Purchase of Camping World                          (97,418)          --- 
    Purchase of Ehlert Publishing Group                (20,800)          --- 
    Proceeds from sale of property and equipment            29             2 
    Note receivable from affiliate                         ---         3,113 
                                                      --------       --------
              Net cash (used in) provided by 
                investing activities                  (152,196)        3,093 
                                                      --------       --------
CASH FLOWS FROM FINANCING ACTIVITIES:
    Net change in customer deposits                     34,399         1,559 
    Borrowings on long-term debt                       200,650        26,550 
    Principal payments of long-term debt               (58,736)      (39,004)
                                                      --------       --------
              Net cash provided by (used in)
                financing activities                   176,313       (10,895)
                                                      --------       --------
NET INCREASE IN CASH AND CASH EQUIVALENTS               33,216         1,831 

CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD         4,278         3,833 
                                                      --------       --------
CASH AND CASH EQUIVALENTS AT END OF PERIOD            $ 37,494      $  5,664
                                                      --------       --------
                                                      --------       --------
Supplemental disclosures of cash flow information:
Cash paid during the period for:
    Interest                                             8,942         9,343
    Income taxes                                           523           472

See notes to consolidated financial statements

                                       4

<PAGE>



            AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (UNAUDITED)
                                   

(1)  BASIS OF PRESENTATION


The financial statements included herein include the results of Affinity Group
Holding, Inc. ("AGHI"), its wholly-owned subsidiary, Affinity Group, Inc.
("AGI"), and AGI's subsidiaries (collectively the "Company").

These interim consolidated financial statements are unaudited, in accordance 
with generally accepted accounting principles, and pursuant to the rules and 
regulations of the Securities and Exchange Commission.  These interim 
consolidated financial statements should be read in conjunction with the 
consolidated financial statements and notes for year ended December 31, 1996 
included in the Company's Form S-4 Registration Statement (Registration No. 
333-26389) as filed with the Securities and Exchange Commission.

AGHI was formed in November 1996 and all of the stock of AGI was contributed 
to AGHI from its parent, AGI Holding Corp., (formerly Affinity Group Holding, 
Inc.) upon formation.  Since all companies are under common control, and 
since AGHI has no operations other than those related to AGI and AGI's 
subsidiaries, the contribution was accounted for as if it was pooling of 
interests.  Therefore, the accounts of AGI and AGI's subsidiaries are 
presented in the accompanying financial statements.  In the opinion of 
management, these consolidated financial statements contain all adjustments 
of a normal recurring nature necessary to present fairly the financial 
position, results of operations and cash flows of the Company for the interim 
periods presented. 

Certain reclassifications of prior year amounts have been made to conform to 
the current presentation.

The "Results of Operations" discussion below excludes the operations of the 
National Association for Female Executives ("NAFE") since it has been 
classified as a discontinued operation.  See Note (4) below.

(2)  ACQUISITIONS 

On March 6, 1997, AGI acquired the stock of Ehlert Publishing companies 
("Ehlert") for $22.3 million, of which $20.8 million was paid in cash at 
closing.  In addition, a $1.5 million note was issued by AGHI to the seller, 
of which $1.0 million was repaid in April 1997.  The purchase price of Ehlert 
was funded primarily through borrowings under AGI's senior credit facility 
and a $6.5 million capital contribution to AGI from AGHI ($5.0 million of the 
capital contribution was in cash).  

Ehlert is a specialty publisher of sports and recreation magazines focusing 
on four niches: snowmobiling, personal watercraft, archery and all-terrain 
vehicles.

                                      5

<PAGE>

On April 2, 1997, AGI acquired the common stock of Camping World, Inc. 
("Camping World") for $108.0 million in cash, including $19.0 million for 
non-competition and consulting agreements with certain Camping World 
executives.  In addition, AGHI entered into a management incentive agreement 
with certain Camping World executives pursuant to which up to $15.0 million 
will be paid subject to Camping World achieving certain goals.  The purchase 
price of Camping World was funded through capital contributions to AGI from 
AGHI (consisting of the net proceeds from the April 2, 1997 issuance by AGHI 
of $130.0 million in 11% senior notes due 2007, net of expenses and repayment 
of approximately $7.5 million of AGHI's debt) together with borrowings under 
AGI's $75.0 million senior credit facility established April 2, 1997.  See 
Note (3) below.

Camping World is a national specialty retailer of merchandise and services 
for RV owners.

(3) LONG-TERM DEBT

The major components of long-term debt of AGHI, its wholly owned subsidiary, 
AGI and AGI's subsidiaries at September 30, 1997 are as follows:

In 1993, a total of $120.0 million of senior subordinated notes ("AGI Senior 
Subordinated Notes") were issued in a public offering.  The notes bear 
interest at the rate of 11 1/2% per annum with interest payable semi-annually 
each April 15 and October 15, and mature on October 15, 2003.  These notes 
are unsecured obligations of AGI and are subordinated in right of payment to 
the existing senior indebtedness, but rank senior or pari passu with all 
other existing indebtedness and future indebtedness of AGI.

On April 2, 1997, AGHI issued a total of $130.0 million of senior notes ("AGHI 
Senior Notes").  The notes bear interest at the rate of 11% per annum with 
interest payable semi-annually each April 1 and October 1, and mature on 
April 1, 2007.  These notes are general unsecured obligations of AGHI and 
rank pari passu with all existing indebtedness of AGHI and senior in right of 
payment to all existing and future subordinated indebtedness of the Company.

On April 2, 1997, AGI entered into a new five year credit agreement ("AGI 
Senior Credit Facility") with certain lenders and Fleet National Bank, as 
agent, consisting of a term loan of $30.0 million (reducing in quarterly 
principal installments of $1.5 million) and revolving credit facility of 
$45.0 million. The interest on borrowings under the AGI Senior Credit 
Facility is at variable rates based on the ratio of total cash flow to 
outstanding indebtedness (as defined).  Interest rates float with prime and 
the London Interbank Offered Rates (LIBOR), plus an applicable margin ranging 
from 0.75% to 2.75% over the stated rates.  AGI also pays a commitment fee of 
0.5% per annum on the unused amount of the revolving credit line.  The funds 
were used to retire senior secured term notes and revolving credit lines 
established on October 11, 1994 and partially fund the acquisition of Camping 
World. The AGI Senior Credit Facility is secured by a security interest in 
the assets of AGI and its subsidiaries and a pledge of the stock of AGI and 
its subsidiaries.  At September 30, 1997, no amounts were outstanding under 
the $45.0 million revolving credit line.

On April 2, 1997, AGHI entered into management incentive agreements ("Camping 
World Management Incentive Agreements") with certain Camping World executives 
pursuant to which up to an additional $15.0 million will be paid subject to 
Camping World achieving certain


                                       6

<PAGE>

operating goals.  Such contingent amounts will be payable in $1.0 million 
annual installments on the first four anniversaries of the closing and $11.0 
million on the fifth anniversary of the closing.  This obligation was 
recorded at the present value of $10.0 million and accrues interest at the 
rate of 10% per annum on the unpaid balance.

The AGI indenture pursuant to which the AGI Senior Subordinated Notes were 
issued ("AGI Indenture"), the AGHI indenture pursuant to which the AGHI 
Senior Notes were issued ("AGHI Indenture") and the AGI Senior Credit 
Facility individually contain certain restrictive covenants relating to, but 
not limited to, mergers, changes in the nature of the business, acquisitions, 
additional indebtedness, sale of assets, investments, payment of dividends, 
and minimum coverage ratios pertaining to interest expense, fixed charges, 
levels of consolidated cash flow and cash flow leverage ratio.

The following reflects long-term debt as of September 30, 1997 and December 31,
1996 (in thousands):


                                                    9/30/97      12/31/96
                                                   --------      --------
    AGI Senior Subordinated Notes                  $120,000      $120,000 
    AGHI Senior Notes                               130,000           --- 
    AGI Senior Credit Facility                       27,000           --- 
    Camping World Management Incentive Obligation    10,500           --- 
    Other LongTerm Obligations                        2,377        27,375 
                                                   --------      --------
                                                    289,877       147,375 

    Less current portion                             (8,019)       (5,344)
                                                   --------      --------
                                                   $281,858      $142,031 
                                                   --------      --------
                                                   --------      --------


(4)  DISCONTINUED OPERATIONS

In October 1994, AGI acquired substantially all the assets and assumed certain
liabilities of NAFE.  The total consideration for the acquisition, including
assumed liabilities and costs of acquisition, totaled $10.8 million.

AGI adopted a plan to dispose of the NAFE assets in the fourth quarter of 1996. 
In connection with the plan, AGI recorded a loss of $5.9 million net of related
income taxes of $1.1 million in the fourth quarter of 1996 based on the
anticipated proceeds upon sale.  On July 31, 1997, AGI entered into a definitive
agreement to sell the assets of NAFE for $200,000, plus assumption by the buyer
of the deferred membership liability.  In 1996, the results of operations of
NAFE were classified as discontinued operations in the accompanying financial
statements.  As of September 30, 1997, management believes the estimated loss on
sale and balance of the reserve established in 1996 remains adequate.

Information relating to the operations of NAFE for the nine months ended
September 30, 1997 and 1996 are as follows (in thousands):



                                       7

<PAGE>
                                                    9/30/97        9/30/96
                                                    -------        -------
Revenues                                           $  3,036         4,355 
Costs applicable to revenues                          3,702         4,236 
                                                   --------        ------
Gross profit (loss)                                    (666)          119 
Operating expenses                                      562           877 
                                                   --------        ------
Loss from operations                                 (1,228)         (758)
Income tax benefit                                      335           288 
                                                   --------        ------
Loss from discontinued operations                      (893)         (470)
Accrued for at December 31, 1996                        893             - 
                                                   --------        ------
Net loss                                               $  -        $ (470)
                                                   --------        ------
                                                   --------        ------

The assets and liabilities of NAFE included in the accompanying consolidated
balance sheet as of September 30, 1997 and December 31, 1996 are as follows (in
thousands):

                                                    9/30/97       12/31/96
                                                    -------       --------
Current assets:
    Cash                                              $  52       $   261 
    Accounts receivable                                 475           539 
    Inventories                                           -           183 
    Prepaid expenses                                     10           884 
                                                      -----       -------
       Total current assets                             537         1,867 

Current liabilities:
    Accounts payable                                     15         1,048 
    Accrued liabilities                                  10         2,283 
                                                      -----       -------
       Total current liabilities                         25         3,331 
                                                      -----       -------
    Net current assets/ (liabilities)                 $ 512       $(1,464)
                                                      -----       -------
                                                      -----       -------
Long-term assets:
    Property and equipment                            $   -       $    67 
    Intangible assets                                     -         3,000 
    Other assets                                          -            25 
                                                      -----       -------
       Total long-term assets                             -         3,092 

Long-term liabilities:
    Deferred revenues                                     -         2,119 
                                                      -----       -------
    Net long-term assets                              $   -       $   973 
                                                      -----       -------
                                                      -----       -------
                                   
(5)  UNAUDITED PRO FORMA RESULTS OF OPERATIONS

The operating results of Ehlert and Camping World have been included in AGI's 
consolidated results of operations from the dates of acquisition.  The 
acquisitions have been accounted for using the purchase method of accounting 
and, accordingly, the assets and liabilities of Ehlert and Camping World have 
been recorded at the estimated fair market value at the dates of the 
acquisitions.

The following unaudited pro forma results of operations for the quarters 
ended September 30, 1997 and 1996 assume the acquisitions occurred as of 
January 1, 1996 giving effect to certain adjustments including elimination of 
non-recurring income and expenses recorded by the previous owners and 
increased expenses that would have been applicable from the beginning of the 
year for depreciation and amortization, and interest expense.  These pro 
forma results



                                       8

<PAGE>

have been prepared solely for comparative purposes and are not 
necessarily indicative of the results of operations that actually would have 
occurred had the combinations been in effect at the beginning of the 
respective periods, nor are they indicative of future results of operations 
of the combined companies (in thousands).
                                              9/30/97         9/30/96  
                                              -------         -------
    Revenues                                 $ 258,939      $ 246,377
    Income from continuing operations
         and before extraordinary items          2,085          2,174
    Net income                                   1,844          1,704


(6)  DISCLOSURES ABOUT SEGMENTS OF AN ENTERPRISE AND RELATED INFORMATION

In June 1997, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards (SFAS) No. 131, DISCLOSURES ABOUT SEGMENTS OF AN
ENTERPRISE AND RELATED INFORMATION, which will be effective for the Company
beginning January 1, 1998.  SFAS No. 131 redefines how operating segments are
determined and requires disclosure of certain financial and descriptive
information about a company's operating segments.  The Company anticipates with
the adoption of SFAS No. 131, it will expand its segment disclosures.  The
Company believes the segment information required to be disclosed under SFAS No.
131 will be more comprehensive than previously provided, including expanded
disclosure of income statement and balance sheet items for each of its
reportable operating segments.


                                       9

<PAGE>

                    AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                         CONDITION AND RESULTS OF OPERATIONS

ITEM:  2

The following tables are derived from the Company's Consolidated Statements 
of Operations and express the results from operations as a percentage of 
revenues and reflect the net increase (decrease) between periods:

                                              THREE MONTHS ENDED
                                          ----------------------------
                                          9/30/97   9/30/96  Inc/(Dec)
                                          -------   -------  ---------
REVENUES:
    Membership services                     34.3%     80.6%    19.7% 
    Publications                            11.3%     19.4%    64.1% 
    Merchandise                             54.4%       ---      --- 
                                          -------   -------  ---------
                                           100.0%    100.0%   181.5% 
COSTS APPLICABLE TO REVENUES:
    Membership services                     20.9%     49.1%    19.2% 
    Publications                             8.0%     12.6%    80.3% 
    Merchandise                             37.4%       ---      --- 
                                          -------   -------  ---------
                                            66.3%     61.7%   202.3% 

GROSS PROFIT                                33.7%     38.3%   148.0% 

OPERATING EXPENSES:
    Selling, general and administrative     19.4%     13.9%   292.5% 
    Depreciation and amortization            4.0%      6.5%    74.8% 
                                          -------   -------  ---------
                                            23.4%     20.4%   223.0% 
                                          -------   -------  ---------
INCOME FROM OPERATIONS                      10.3%     17.9%    62.6% 

NON-OPERATING EXPENSE:
    Interest expense, net                   (8.9%)   (12.8%)   97.1% 
    Other non-operating charges, net         0.2%       ---      --- 
                                          -------   -------  ---------
                                            (8.7%)   (12.8%)   92.5% 
                                          -------   -------  ---------
INCOME FROM CONTINUING OPERATIONS 
 BEFORE INCOME TAXES AND DISCONTINUED 
 OPERATIONS                                  1.6%      5.1%   (11.4%)
                                                 
INCOME TAX EXPENSE                          (1.2%)    (2.6%)  (36.8%)
                                          -------   -------  ---------
INCOME FROM CONTINUING OPERATIONS            0.4%      2.5%   (59.6%)

DISCONTINUED OPERATIONS:
    Loss from discontinued operations,
    net of applicable tax benefit             ---     (0.4%) (100.0%)
                                          -------   -------  ---------
NET INCOME                                   0.4%      2.1%   (51.2%)
                                          -------   -------  ---------
                                          -------   -------  ---------

                                       10

<PAGE>

                       AFFINITY GROUP, INC. AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                         CONDITION AND RESULTS OF OPERATIONS

                                                 NINE MONTHS ENDED
                                           -----------------------------
                                           9/30/97   9/30/96  Inc/(Dec)
                                           -------   -------  ---------
REVENUES:
    Membership services                     39.4%     77.4%    13.6% 
    Publications                            14.1%     22.6%    39.9% 
    Merchandise                             46.5%       ---      --- 
                                           -------   -------  ---------
                                           100.0%    100.0%   123.3% 
COSTS APPLICABLE TO REVENUES:
    Membership services                     23.1%     45.0%    15.2% 
    Publications                            10.4%     17.6%    31.8% 
    Merchandise                             31.7%       ---      --- 
                                           -------   -------  ---------
                                            65.2%     62.6%   132.5% 

GROSS PROFIT                                34.8%     37.4%   107.7% 

OPERATING EXPENSES:
    Selling, general and administrative     18.3%     13.4%   203.9% 
    Depreciation and amortization            4.4%      6.4%    54.3% 
                                           -------   -------  ---------
                                            22.7%     19.8%   155.4% 
                                           -------   -------  ---------
INCOME FROM OPERATIONS                      12.1%     17.6%    53.8% 

NON-OPERATING EXPENSE:
    Interest expense, net                   (9.2%)   (12.9%)   59.4% 
    Other non-operating charges, net         0.1%       ---      --- 
                                           -------   -------  ---------
                                            (9.1%)   (12.9%)   57.6% 
                                           -------   -------  ---------
INCOME FROM CONTINUING OPERATIONS BEFORE
    INCOME TAXES AND EXTRAORDINARY ITEM      3.0%      4.7%    43.7% 
                                                 
INCOME TAX EXPENSE                          (1.6%)    (2.3%)   58.8% 
                                           -------   -------  ---------
INCOME FROM CONTINUING OPERATIONS            1.4%      2.4%    29.3% 

DISCONTINUED OPERATIONS:
    Loss from discontinued operations,
    net of applicable tax benefit            ---      (0.5%) (100.0%)
    
                                           -------   -------  ---------
INCOME BEFORE EXTRAORDINARY ITEM             1.4%      1.9%    61.8% 

EXTRAORDINARY ITEM:
    Extraordinary item, net of applicable
    income tax benefit                      (0.1%)      ---   100.0% 
    
                                           -------   -------  ---------
NET INCOME                                   1.3%      1.9%    48.9% 
                                           -------   -------  ---------
                                           -------   -------  ---------



                                       11

<PAGE>


                        RESULTS OF OPERATIONS
                                   
                                   
THREE MONTHS ENDED SEPTEMBER 30, 1997 
COMPARED WITH THREE MONTHS ENDED SEPTEMBER 30, 1996

REVENUES

Revenues of $90.5 million for the third quarter of 1997 increased by 
approximately $58.4 million or 181.5% from the comparable period in 1996. 
Excluding the Ehlert operations acquired March 6, 1997 and the Camping World 
operations acquired April 2, 1997, revenues were $34.6 million for the third 
quarter of 1997 compared to $32.2 million for the comparable period in 1996, 
a 7.7% increase.

Membership services revenues of $31.0 million for the third quarter of 1997 
increased by approximately $5.1 million from the comparable period in 1996. 
Excluding the Camping World operations, membership services revenue increased 
by approximately $2.2 million to $28.1 million, an 8.5% increase.  This 
revenue increase was largely attributable to a $0.6 million increase in 
ancillary product revenue consisting of an $0.8 million increase from the new 
extended vehicle warranty program, $0.3 million increase from the Rapid 
Response emergency road service contracts acquired August 4, 1997, and $0.3 
million increase in marketing fees from sales of health and life insurance 
offset by an $0.8 million revenue decrease in member events.  An $0.8 million 
increase in financial and insurance services revenue and a membership 
services revenue increase of $0.8 million principally attributable to the 
Good Sam Club due to renewals of existing members from an increased member 
pool account for the balance of the increase.

Publication revenue of $10.2 million for the third quarter of 1997 increased 
by $4.0 million from the comparable period in 1996.  Excluding the Ehlert 
acquisition revenue, publication revenue increased by approximately $0.3 
million largely attributable to increased revenue from new books mailed and 
increases in advertising revenue in certain publications.

Merchandise revenue was $49.3 million and was related entirely to Camping 
World acquired in April 1997.  On a pro forma basis, assuming the Camping 
World acquisition had occurred at July 1, 1996, merchandise revenue for the 
quarter increased $1.0 million or 2.1%.  This increase was principally 
attributable to a $0.6 million increase in retail showroom sales and a $0.4 
million increase in mail order sales.

COSTS APPLICABLE TO REVENUES

Costs applicable to revenues totaled $60.0 million for the third quarter of 
1997, an increase of $40.2 million or 202.3% over the comparable period in 
1996. Excluding the Ehlert and Camping World operations, costs applicable to 
revenues increased $2.9 million for the third quarter of 1997 compared to the 
third quarter of 1996.


                                       12

<PAGE>

Membership services costs and expenses increased by approximately $3.0 
million or 19.2% to $18.9 million in the third quarter of 1997 compared to 
$15.8 million in 1996.  Excluding the Camping World acquisition, membership 
services costs increased $2.0 million to $17.9 million largely as a result of 
an $0.8 million increase in emergency road service claims costs, a $0.5 
million increase related to a new membership credit card program, increased 
expenses of $1.0 million associated with the financial and insurance services 
and offset by $0.3 million in lower marketing and promotional costs for the 
various clubs and other ancillary products and services.

Publication costs and expenses of $7.3 million for the third quarter of 1997 
increased $3.2 million or 80.3% compared to the third quarter of 1996. 
Excluding the Ehlert and Camping World acquisitions, costs increased by $0.9 
million over the comparable period in 1996.  This increase was primarily due 
to increased CAMPGROUND DIRECTORY expenses of $0.7 million and a $0.2 million 
increase in publication expenses due to an additional ROADS TO ADVENTURE 
issue.

Merchandise costs applicable to revenues were $33.9 million and were related 
entirely to Camping World acquired in April 1997.  On a pro forma basis, 
assuming the Camping World acquisition had occurred at July 1, 1996, 
merchandise costs for the quarter increased $0.9 million.  In addition to the 
corresponding $0.7 million increase attributable to the increase in 
merchandise sales, the gross profit margin decreased by $0.2 million or 0.3%.

OPERATING EXPENSES

Selling, general and administrative expenses of $17.5 million for the third 
quarter of 1997 were $13.0 million over the third quarter of 1996.  Excluding 
the Camping World and Ehlert acquisitions, general and administrative 
expenses declined by $0.2 million compared to the prior year primarily as a 
net result of an increase of $0.5 million for deferred executive compensation 
more than offset by decreases in other compensation-related expenses.  
Depreciation and amortization expenses of $3.6 million were $1.6 million over 
the third quarter of 1996.  This variance is principally due to depreciation 
and amortization of assets attributable to the Ehlert and Camping World 
acquisitions.

INCOME FROM OPERATIONS

Income from operations for the third quarter of 1997 increased by $3.6 
million or 62.6% to $9.4 million compared to $5.8 million for the third 
quarter of 1996. Excluding income from operations of $4.1 million recognized 
from the acquired operations of Camping World and Ehlert, income from 
operations decreased by $0.5 million.  Improved gross profit from the 
membership services segment of $0.2 million was more than offset by decreases 
in publication gross profit of $0.6 million and $0.1 million in increased 
operating expenses.

NON-OPERATING EXPENSES


                                       13

<PAGE>

Non-operating expenses were $7.9 million for the third quarter of 1997, 
compared to $4.1 million for the same period in 1996.  This increase was 
principally due to interest expense on the AGHI Senior Notes issued April 2, 
1997.

INCOME FROM CONTINUING OPERATIONS BEFORE INCOME TAXES AND DISCONTINUED 
OPERATIONS

Income from continuing operations before income taxes and discontinued 
operations in the third quarter of 1997 was $1.5 million compared to income 
of $1.7 million for the third quarter of 1996.  This $0.2 million decrease 
was largely due to the increased interest expense on the AGHI Senior Notes 
issued April 2, 1997 partially offset by the increase in income from 
operations from the Ehlert and Camping World acquisitions.

INCOME TAXES

In the third quarter of 1997, the Company recognized a $1.1 million tax 
expense compared to $0.8 million tax expense in the third quarter of 1996.

DISCONTINUED OPERATIONS

As further described in Note 3 to the consolidated financial statements, the 
Company adopted a plan to dispose of the assets of NAFE in the fourth quarter 
of 1996.  NAFE operating losses in the third quarter of 1997 were included in 
the estimated loss on disposal accrued in 1996.  The 1996 results have been 
restated to recognize NAFE as a discontinued operation in the prior year for 
comparative purposes.

NET INCOME

The net income in the third quarter of 1997 was $0.3 million compared to net 
income of $0.7 million for the same period in 1996.

NINE MONTHS ENDED SEPTEMBER 30, 1997
COMPARED WITH NINE MONTHS ENDED SEPTEMBER 30, 1996

REVENUES

Revenues of $216.5 million for the nine months ended September 30, 1997 
increased by approximately $119.5 million or 123.3% from the comparable 
period in 1996.  Excluding the Ehlert operations acquired March 6, 1997 and 
the Camping World operations acquired April 2, 1997, revenues were $101.8 
million for the first nine months of 1997 compared to $97.0 million for the 
comparable period in 1996, a 5.0% increase.

Membership services revenues of $85.3 million for the first nine months of 
1997 increased by approximately $10.2 million or 13.6% from the comparable 
period in 1996.  Excluding the Camping World membership services operations, 
membership services revenue of $79.0



                                       14

<PAGE>

million increased $3.9 million compared to 1996 partially due to a $2.5 
million revenue increase from the new extended vehicle warranty program, a 
$1.8 million revenue increase in the Good Sam Club due to renewals of 
existing members from an increased member pool, and a $1.4 million revenue 
increase from financial and insurance services.  These increases were offset 
by a decrease in membership services revenue of $1.1 million associated with 
reduced Coast to Coast Club enrollment and a $0.7 million decrease in member 
event revenue and other marketing fee revenue.

Publication revenue of $30.6 million for the first nine months of 1997 
increased by $8.7 million or 39.9% from the comparable period in 1996.  This 
revenue increase was primarily due to $7.7 million in additional revenue from 
the Ehlert operations plus $0.4 million in new advertising revenue for 
TRAILER LIFE, a $0.3 million increase due to two additional ROADS TO 
ADVENTURE issues, and $0.4 million of additional revenue due to more book 
publications and increased promotion.

Merchandise revenue of $100.6 million related entirely to Camping World 
acquired in April 1997.  On a pro forma basis, assuming the Camping World 
acquisition had occurred at January 1, 1996, merchandise revenue for the 
first nine months of 1997 increased $5.8 million or 4.8%.  This increase was 
principally attributable to a $4.0 million increase in retail showroom sales 
and a $1.8 million increase in mail order sales.

COSTS APPLICABLE TO REVENUES

Costs applicable to revenues totaled $141.1 million for the first nine months 
of 1997, an increase of $80.4 million or 132.5% over the comparable period in 
1996. Excluding the Ehlert and Camping World operations, costs applicable to 
revenues increased $4.5 million for the first nine months of 1997 compared to 
the first nine months of 1996, a 7.3% increase.

Membership services costs and expenses increased by approximately $6.6 
million or 15.2% to $50.3 million for the first nine months of 1997 compared 
to $43.7 million in 1996.  Excluding the Camping World acquisition, 
membership services costs increased $4.4 million to $48.1 million.  This 
increase was primarily the result of marketing expenses of $1.3 million 
relating to the new credit card program introduced in the fourth quarter of 
1996, increased emergency road service claims and marketing expenses of $1.3 
million, and increased expenses of $1.6 million associated with financial and 
insurance services.

Publication costs and expenses of $22.4 million for the first nine months of 
1997 increased $5.4 million or 31.8% compared to the first nine months of 
1996. Excluding the Ehlert operations, costs remained relatively unchanged 
compared to 1996.  Paper cost decreases realized in the first nine 
months of 1997 as a result of a re-negotiated paper contract were offset by 
increases associated with additional issues of ROADS TO ADVENTURE and 
increased books marketing and fulfillment cost.

Merchandise costs applicable to revenues of $68.4 million related entirely to 
Camping World acquired in April 1997.  On a pro forma basis, assuming the 
Camping World acquisition had


                                       15

<PAGE>

occurred at January 1, 1996, merchandise costs for the first nine months of 
1997 increased $5.4 million or 6.1%.  In addition to the corresponding $3.9 
million increase attributable to the increase in merchandise sales, the gross 
profit margin decreased by $1.5 million or 1.1%.

OPERATING EXPENSES

Selling, general and administrative expenses of $39.5 million for the first 
nine months of 1997 were $26.5 million over the first nine months of 1996.  
Excluding Ehlert and Camping World operations, general and administrative 
expenses decreased $0.7 million.  The increased expense of $0.8 million for 
deferred executive compensation was more than offset by decreases in other 
compensation and legal expenses.  Depreciation and amortization expenses of 
$9.6 million were $3.4 million over the first nine months of 1996, of which 
$3.2 million was due to depreciation and amortization of assets attributable 
to the Ehlert and Camping World acquisitions.

INCOME FROM OPERATIONS

Income from operations for the first nine months of 1997 increased by $9.2 
million or 53.8% to $26.2 million compared to $17.0 million for the first 
nine months of 1996.  The $9.2 million variance was due to $8.9 million 
operating income generated by the acquisitions in 1997, and a $0.9 million 
gross profit increase from publications, partially offset by a $0.5 million 
decrease in gross profit from membership services and an increase of $0.1 
million in operating expenses.

NON-OPERATING EXPENSES

Non-operating expenses were $19.6 million for the first nine months of 1997, 
an increase $7.2 million from the same period in 1996.  This increase is 
principally due to the interest expense on the AGHI Senior Notes issued April 
2, 1997.

INCOME FROM CONTINUING OPERATIONS BEFORE INCOME TAXES AND EXTRAORDINARY ITEM


Income from continuing operations before income taxes and extraordinary item 
in 1997 was $6.6 million compared to $4.6 million for the first nine months 
of 1996.  This increase was due to the increase in income from operations 
from the Ehlert and Camping World acquisitions, and an increase in gross 
profit from publications offset by reduced gross profit from membership 
services and increases in operating expenses.

INCOME TAXES

In the first nine months of 1997, the Company recognized a $3.5 million tax 
expense compared to $2.2 million tax expense in the first nine months of 1996.

DISCONTINUED OPERATIONS


                                       16

<PAGE>

As further described in Note 3 to the consolidated financial statements, the 
Company adopted a plan to dispose of the assets of NAFE in the fourth quarter 
of 1996.  NAFE operating losses in 1997 were included in the estimated loss 
on disposal accrued in 1996.  The 1996 results have been restated to 
recognize NAFE as a discontinued operation in the prior year for comparative 
purposes.

EXTRAORDINARY ITEM

The Company refinanced its senior term and revolving credit facilities April 
2, 1997.  As a result, the Company incurred a write-off of unamortized 
financing cost of $0.2 million, net of tax.

NET INCOME

The net income in the first nine months of 1997 was $2.8 million compared to 
net income of $1.9 million for the same period in 1996.

LIQUIDITY AND CAPITAL RESOURCES

AGHI is a holding company whose only asset is the capital stock of AGI.  On 
March 6, 1997 and April 2, 1997, as discussed further below, AGI completed 
the acquisitions of the stock of Ehlert and Camping World, respectively.  
These acquisitions were funded primarily through borrowings under the AGI 
Senior Credit Facility established April 2, 1997 and the $130.0 million AGHI 
Senior Notes issuance.  The proceeds from the AGHI Senior Notes, net of 
expenses and repayments of approximately $7.5 million of AGHI's debt were 
contributed by AGHI to AGI as capital.  Interest on the AGHI Senior Notes, as 
well as other obligations entered into by AGHI related to the acquisitions, 
will be serviced from dividends from AGI as discussed below.

Cash, cash equivalents and investments totaled $39.2 million at September 30, 
1997 compared to $4.8 million at December 31, 1996.  Included in the 
September 30, 1997 cash, cash equivalents and investments is $23.2 million 
which is restricted for use by Affinity Bank (AB) and Affinity Insurance 
Group (AINS) subsidiaries.  The assets of AB and AINS are subject to 
regulatory restrictions on dividends or other distributions to the Company 
and are unavailable to reduce Company debt.  In addition, both AB and AINS, 
although required to be consolidated with the Company, are recognized as 
"unrestricted" or non-guarantying subsidiaries as defined in the AGI Senior 
Credit Facility, as discussed further below, and AB only is "unrestricted" 
under the terms of the AGI Senior Subordinated Notes and the AGHI Senior 
Notes.

On March 6, 1997, AGI acquired the stock of Ehlert for $22.3 million, of 
which $20.8 million was paid in cash at closing.  In addition, a $1.5 million 
note was issued by AGHI to the seller, of which $1.0 million was repaid in 
April 1997. The balance of the note is payable on March 6, 1999, together 
with interest at 5% per annum.  In addition, John Ehlert, the founder and 
principal stockholder of Ehlert, entered into a non-competition agreement for 
$0.2 million. The


 
                                       17

<PAGE>

purchase price of Ehlert was funded primarily through borrowings under the 
AGI Senior Credit Facility and a $6.5 million capital contribution to AGI 
from AGHI ($5.0 million of the capital contribution was in cash).

On April 2, 1997, AGI acquired the stock of Camping World for $108.0 million 
in cash, including $19.0 million for non-competition and consulting 
agreements with certain Camping World executives.  In addition, AGHI entered 
into the Camping World Management Incentive Agreements with certain Camping 
World executives pursuant to which up to an additional $15.0 million will be 
paid subject to Camping World achieving certain operating goals.  Such 
contingent amounts will be payable in $1.0 million annual installments on the 
first four anniversaries of the closing and $11.0 million on the fifth 
anniversary of the closing.  The purchase price of Camping World was funded 
through capital contributions of $119.5 million to AGI from AGHI (consisting 
of the net proceeds from the April 2, 1997 issuance of the AGHI Senior Notes, 
net of expenses and repayments of approximately $7.5 million of AGHI's debt) 
together with borrowings under the AGI Senior Credit Facility (discussed 
below).

The AGI Senior Credit Facility provides a term loan of $30.0 million 
(reducing in quarterly principal installments of $1.5 million) and a $45.0 
million revolving credit line.  The interest on borrowings under the senior 
credit facility is at variable rates based on the ratio of total cash flow to 
outstanding indebtedness (as defined).  Interest rates float with prime and 
the London Interbank Offered Rates (LIBOR), plus an applicable margin ranging 
from 0.75% to 2.75% over the stated rates.  AGI also pays a commitment fee of 
0.5% per annum on the unused amount of the revolving credit line.  The AGI 
Senior Credit Facility is secured by a security interest in the assets of AGI 
and its subsidiaries and a pledge of the stock of AGI and its subsidiaries.  
At September 30, 1997, no amounts were outstanding under the $45.0 million 
revolving credit line.


The AGI Indenture limits borrowings under the AGI Senior Credit Facility to 
150% of AGI's consolidated cash flow (as defined) for the preceding four 
fiscal quarters.  For the purposes of this calculation, the results of 
Camping World and Ehlert are only included for periods after their 
acquisition.  As of September 30, 1997, permitted borrowings under the 
undrawn revolving line of the AGI Senior Credit Facility were $45.0 million.

The AGI Senior Credit Facility and the AGI Indenture allow for, among other 
things, the distribution of payments by AGI to AGHI to service the 
semi-annual interest due on the AGHI Senior Notes and the annual amounts due 
under the Camping World Management Incentive Agreements.  Such distributions 
are subject to AGI's compliance with certain restrictive covenants, 
including, but not limited to, an interest coverage ratio, fixed charge 
coverage ratio, minimum operating cash flow, and limitations on capital 
expenditures and total indebtedness. Under the terms of the AGI Senior Credit 
Facility and AGI Indenture, AGI would have been permitted to make dividends 
to AGHI up to $119.7 million, to service these obligations when due,
as of September 30, 1997.

During the nine months ended September 30, 1997, payments under the terms of 
several phantom stock agreements totaled $0.6 million.  Additional phantom 
stock payments of $1.6 million are scheduled to be made over the next twelve 
months.


                                       18

<PAGE>

Capital expenditures in the nine months ended September 30, 1997 totaled $3.1 
million compared to capital expenditures of $1.3 million during the same 
period in 1996.  Capital expenditures are anticipated to be approximately 
$1.5 million for the remainder of 1997, primarily for continued enhancements 
to membership marketing databases, inbound and outbound tele-communications, 
and computer software and hardware.

In the next two years, most large companies will face a potentially serious 
information systems (computer) problem because certain software application 
and operational programs written in the past will not properly recognize 
calendar dates beginning in the year 2000.  The Company began the process of 
identifying the changes required to their computer programs and hardware 
during 1996.  The necessary modifications to the Company's financial and 
operational information systems are expected to be completed by the first 
quarter of 1999.  Preliminary estimates of the total costs to be incurred 
prior to the year 2000 range from $1.0 million to $1.5 million.  Maintenance 
and modification costs will be expensed as incurred while the costs of new 
software will be capitalized and amortized over the software's useful life. 

Both AB and AINS are subject to regulatory guidelines that, among other 
things, stipulate the minimum capital requirements for each entity based on 
certain operating ratios.  To maintain those ratios the Company contributed 
$1.0 million of capital to each AB and AINS during the third quarter of 1997. 
 It is anticipated that additional capital contributions of $7.0 million will 
be made in the remaining calendar year.

Management believes that funds generated by operations together with 
available borrowings under its revolving credit line will be sufficient to 
satisfy the Company's operating cash needs, debt obligations and capital 
requirements of its existing operations during the next twelve months.

This filing contains statements that are "forward looking statements," and 
includes, among other things, discussions of the Company's business strategy 
and expectations concerning market position, future operations, margins, 
profitability, liquidity and capital resources, as well as statements 
concerning the integration of acquired operations and the achievement of 
financial benefits and operational efficiencies in connections with 
acquisitions.  Although the Company believes that the expectations reflected 
in such forward looking statements are reasonable, it can give no assurance 
that such expectations will prove to have been correct.  All phases of the 
operations of the Company are subject to a number of uncertainties, risks and 
other influences, including consumer spending, fuel prices, general economic 
conditions, regulatory changes and competition, many of which are outside the 
control of the Company, any one of which, or a combination of which, could 
materially affect the results of the Company's operations and whether the 
forward looking statements made by the Company ultimately prove to be 
accurate.



                                       19

<PAGE>

PART II:  OTHER INFORMATION

          Items 1-6:  Not Applicable

          


                                       20

<PAGE>

SIGNATURES:


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrants have duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                                                      

                                                  AFFINITY GROUP HOLDING, INC.



                                                  /s/ Mark J. Boggess           
                                                  ----------------------------
Date:  November 12, 1997                          Mark J. Boggess
                                                  Senior Vice President
                                                  Chief Financial Officer



                                       21

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                          37,494
<SECURITIES>                                         0
<RECEIVABLES>                                   22,300
<ALLOWANCES>                                   (1,103)
<INVENTORY>                                     29,350
<CURRENT-ASSETS>                               105,041
<PP&E>                                          60,832
<DEPRECIATION>                                 (9,577)
<TOTAL-ASSETS>                                 405,489
<CURRENT-LIABILITIES>                          112,472
<BONDS>                                        130,000
                                0
                                          0
<COMMON>                                             1
<OTHER-SE>                                    (76,643)
<TOTAL-LIABILITY-AND-EQUITY>                   405,489
<SALES>                                        100,563
<TOTAL-REVENUES>                               216,467
<CGS>                                           68,398
<TOTAL-COSTS>                                  141,101
<OTHER-EXPENSES>                                49,155
<LOSS-PROVISION>                                   499
<INTEREST-EXPENSE>                            (19,864)
<INCOME-PRETAX>                                  6,578
<INCOME-TAX>                                   (3,545)
<INCOME-CONTINUING>                              3,033
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                  (241)
<CHANGES>                                            0
<NET-INCOME>                                     2,792
<EPS-PRIMARY>                                    27.92
<EPS-DILUTED>                                    27.92
        

</TABLE>


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