AFFINITY GROUP HOLDING INC
10-K, 1998-03-31
AMUSEMENT & RECREATION SERVICES
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                                   UNITED STATES
                         SECURITIES AND EXCHANGE COMMISSION
                                          
                              Washington, D.C.  20549
                                          
                                     FORM 10-K
          (Mark One)

                X  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
               ----
                   SECURITIES EXCHANGE ACT OF 1934

                    For the fiscal year ended December 31, 1997    OR

                   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) 
               ----
                   OF THE SECURITIES EXCHANGE ACT OF 1934

                    For the transition period from            to             .

                      Commission File Number     333-26389   
            ____________________________________________________________
                                          
                           AFFINITY GROUP HOLDING, INC. 
               (Exact name of registrant as specified in its charter)
                                          
              DELAWARE                                 59-2922099
(State of incorporation or organization)   (I.R.S. Employer Identification No.)


  64 Inverness Drive East                         (303) 792-7284
  Englewood, CO  80112                       (Registrant's telephone number,
  (Address of principal executive offices)    including area  code.)
        ____________________________________________________________________
                                          
          SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:  NONE
          SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:   
                               11% Senior Notes Due 2007
          
Indicate by check mark whether the Registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
Registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.

                                         YES  X             NO  
                                            ----                ----
                                          
Indicate the number of shares outstanding of each of the issuer's classes of 
common stock, as of the latest practicable date.

                                                  OUTSTANDING AS OF
                      CLASS                         MARCH 26, 1998
                      -----                         --------------
               Common stock, $.01 par value              100

DOCUMENTS INCORPORATED BY REFERENCE: DOCUMENTS REFERENCED ON EXHIBIT INDEX

==============================================================================

<PAGE>

                                   PART I

ITEM 1: BUSINESS

GENERAL

Except where the context indicates otherwise, the term "Company", or "AGHI"
means Affinity Group Holding, Inc. and its predecessors and subsidiaries but
excludes the operations of the National Association for Female Executives
("NAFE") club, which is classified as a discontinued operation.

The Company is a member-based direct marketing organization primarily engaged in
selling club memberships and publications to selected recreational affinity
groups principally comprised of recreational vehicle owners, campers, outdoor
recreationists and, to a lesser extent, golfers. The Company's club members form
a receptive audience to which it sells products and services, merchandise and
publications targeted to the recreational interests of such members. The
Company's three principal lines of business are (i) club memberships and related
products, services and club magazines, (ii) specialty retail merchandise
distributed primarily through retail supercenters and mail order catalogs, and
(iii) subscription magazines and other publications including directories.  The
Company's affinity groups and publishing operations provide its club members
with access to discounts for certain activities and competitively priced
products and services addressing club members' specific needs.  See Footnote 15
in the Notes to Consolidated Financial Statements for financial information
about the Company's segments.

On March 6, 1997, Affinity Group Inc. ("AGI"), a wholly owned subsidiary of
AGHI, acquired the stock of Ehlert Publishing Group, Inc. ("EPG"), a specialty
sports and recreation magazine publisher and on April 2, 1997, AGI acquired the
stock of Camping World, Inc. ("CWI"), a specialty retailer offering merchandise
and services through retail supercenters and mail order catalogs.  These
acquisitions significantly furthered the business strategy of AGI and enhanced
its marketing prospects by providing the following benefits: (i) opportunities
to cross sell club memberships between AGI's Good Sam Club and Camping World's
President's Club through both Camping World's supercenters and catalog
operations as well as AGI's direct mail operation; (ii) access to products and
services, such as its emergency road service program and the recently introduced
extended vehicle warranty program, and to Camping World's recreational vehicle
merchandise which will be marketed to AGI's Good Sam Club members; (iii)
opportunities to reduce membership products and services solicitation costs; and
(iv) expansion of AGI's recreational publishing niche to provide additional
opportunities for the development of new clubs, products and services.

At December 31, 1997, there were approximately 1.8 million dues paying members
enrolled in the Company's clubs, a 28.1% increase from the 1.3 million at
December 31, 1996.  The paid circulation per issue of the Company's general
circulation magazines is estimated at approximately 580,000 with an aggregate
readership estimated at over 5 million at December 31, 1997.  The Company
believes its club members have favorable demographic characteristics and
comparatively high renewal rates.  Revenues of the Company were $304.7 million
for the year ended December 31, 1997, compared to $140.0 million for the year
ended December 31, 1996, representing a 117.7% increase.  Excluding the Ehlert
operations and Camping World operations acquired in 1997, revenues for 1997 were
$149.9 million compared to $140.0 million in 1996, membership service revenue
represented 72.6% of revenues in 1997 compared to 71.7% in 1996, and
publications revenue represented 27.4% of total revenues in 1997 compared to
28.3% in 1996.

                                      1
<PAGE>

BUSINESS STRATEGY

The Company's business strategy is to increase (i) the enrollment of its 
clubs through internal growth and acquisitions, (ii) the sales of its 
products and services by marketing to club members through the most effective 
distribution channels and by developing and enhancing its product and service 
offerings, and (iii) the circulation of its publications by introducing new 
magazines and acquiring publications which are complementary to the Company's 
recreational market niche.  The Company also seeks to realize operational 
efficiencies through the integration of acquired businesses such as occurred 
with the acquisitions of Camping World and Ehlert Publishing in 1997, Golf 
Card Club in 1990 and Woodall Publishing in 1994.

ENHANCE CLUB MEMBERSHIP ENROLLMENT

The Company seeks to increase the number of its club members by maximizing 
renewals, establishing an optimal mix of channels for soliciting new members 
and re-acquiring inactive members.  Management believes that the 
participation levels and renewal rates of club members reflect the benefits 
derived from membership.  In order to maintain high participation rates in 
its clubs, the Company continuously evaluates member satisfaction and 
actively responds to changing member preferences through the enhancement or 
introduction of new membership benefits including products and services.  The 
Company also seeks to optimize its use of alternative channels for acquiring 
club members.

ACQUIRE AND DEVELOP OTHER AFFINITY GROUPS

The Company believes that the experience it has accumulated in managing its 
existing recreational affinity groups is applicable to the management of 
other recreational interest organizations.  In 1990, the Company acquired the 
Golf Card club and has successfully grown membership by approximately 45% 
since its acquisition.  As a result, the Company conducts ongoing evaluations 
for developing or acquiring affinity groups for which it can build membership 
enrollment and to which it can market products and services.  The Company 
expects to concentrate its efforts over the near term on integrating the 
operations of the Camping World's President's Club with AGI's Good Sam Club. 

INCREASE SALES OF PRODUCTS AND SERVICES 

The Company seeks to increase the sale of its products and services due to 
their profitability and the favorable impact such programs have on club 
membership growth and retention.  Management believes that a substantial 
opportunity exists to market its products and services through the national 
network of Camping World supercenters and mail order catalogs.  A significant 
percentage of Good Sam Club members currently subscribe to one or more of its 
products and services, such as the emergency road service program and the 
recently introduced extended vehicle warranty program.  Management believes 
it can successfully market such products and services to Camping World's 
President's Club members who have interests and demographic characteristics 
similar to those of Good Sam Club members and for whom there is limited 
penetration of such products and services. Management also believes that the 
Good Sam Club members who are not currently President's Club members 
represent a focused group of customers to which it can sell Camping World's 
RV accessory merchandise.  The Company regularly studies the feasibility of 
introducing new products and services.

IMPROVE OPERATING PERFORMANCE

The Company seeks to achieve operating efficiencies by selectively acquiring 
and developing recreational affinity groups which enable the Company to 
increase membership enrollment and to realize cost savings.  The Company also 
seeks to enhance its importance with third party providers of products and 
services by maintaining high membership enrollment levels in such programs, 
thereby increasing the fees it receives from such vendors.  Where 
appropriate, the Company may consider directly providing certain products and 
services and thereby retain all of the financial benefits.

                                       2

<PAGE>

EXPAND NICHE RECREATIONAL PUBLICATIONS

The Company seeks to expand its presence as a dominant publisher in select 
recreational niches through the introduction of new magazine formats and the 
acquisition of other publications in its market or in complementary 
recreational market niches.  Publications in complementary niches may also 
provide the Company with the opportunity to launch new membership clubs, to 
market its products and services to members of new clubs and to develop other 
products and services which meet the special needs of such members.  The 
Company believes overall circulation of its magazines is an important factor 
in determining the amount of revenues it can obtain from advertisers.  

RV INDUSTRY

The use of recreational vehicles ("RVs") and the demand for club memberships 
and related products and services may be influenced by a number of factors 
including general economic conditions, the availability and price of propane 
and gasoline, and the total number of RVs.  The Company believes that both 
the installed base of RVs and the type of RV owned (full service vehicles 
excluding van conversions) are the most important factors affecting the 
demand for its membership clubs, merchandise, products and services.  Based 
on the most recent survey conducted by the Survey Research Center of the 
University of Michigan (the "Survey"), the number of households owning RVs 
increased from 8.2 million in 1993 to 8.6 million in 1997.  The Survey also 
indicates that the percentage of households owning RVs during this period 
rose slightly from 9.6% to 9.8%.

According to the Survey, the average RV owner is 49 years old.  RV ownership
also increases with age reaching its highest percentage level among those 55 to
64 years old.  According to the 1994 U. S. Census, households in this age group
are projected to increase from 23.8 million to 28.9 million in 2005.  RV
ownership also is concentrated in the western United States, an area in which
the population growth rate is expected to be greater than the national average
through 2005.  The Survey also indicates that RV ownership is associated with
higher than average annual household income which among RV owners was
approximately $47,000 per annum as compared to the national average of $31,000
per annum according to the 1994 U. S. Census.

The median age and annual household income of the Company's club members were 65
years and $49,000 in 1995 based on member survey data.  The Company believes
that the demographic profile of its typical club member, coupled with a
demographic trend towards an aging population will have a favorable impact on RV
ownership and the demand for club memberships and related products and services.


MEMBERSHIP CLUBS

The Company operates the Good Sam Club, Coast to Coast Club, and Camping World's
President's Club for RV owners, campers and outdoor vacationers, and the Golf
Card Club for golf enthusiasts.  The membership clubs form a receptive audience
to which the Company markets its products and services.  The following table
sets forth the number of members at December 31, 1997, annual membership dues
and average annual renewal rates during the period of 1993 to 1997 for each
club: 

                                       3

<PAGE>

<TABLE>
<CAPTION>

                       Number of Members at                     Average Renewal
Membership Club         December 31, 1997      Annual Fee(1)        Rate(2)
- -------------------------------------------------------------------------------
<S>                           <C>              <C>                  <C>
Good Sam Club                  927,000           $12-$25              71%
Coast to Coast Club            241,600           $60-$70              81%
President's Club               510,900           $15-$20              64%
Golf Card Club                 134,400           $75-$95              64%
</TABLE>

- -----------------
(1)  For a single member, subject to special discounts and promotions.

(2)  Excludes members having life-time memberships.

In addition to regular memberships, the Company also sells multi-year
memberships.  Management believes that multi-year memberships provide several
advantages, including the up-front receipt of dues in cash, reduced membership
costs and a strengthened member commitment. 

Beginning in 1992, the Company began selling life-time memberships for the Good
Sam Club.  As of December 31, 1997, the average price for a life-time membership
was $274 with 82,942 members registered.  Based on an actuarial analysis of the
life-time members, the Company expects the average length of a life-time
membership to be 18 years.


GOOD SAM CLUB

The Good Sam Club, founded in 1966, is a membership organization for owners of
recreation vehicles.  The Good Sam Club is the largest RV club in North America
with over 927,000 member families and approximately 2,100 local chapters as of
December 31, 1997.  The average renewal rate for Good Sam Club members was
approximately 71% during the period 1993 through 1997.  The Company has focused
on selling higher margin multi-year memberships which, among other advantages,
reduces the cost of membership renewal.  At December 31, 1997, the average
length of time for participation in the Good Sam Club was approximately 7 years
with most club members purchasing annual memberships.

Membership fees range from $12 to $25, subject to the term and type (new vs. 
renewal).  The benefits of club memberships include: discounts for overnight 
stays at approximately 1,700 participating RV parks and campgrounds; 
discounts on the purchase of supplies and accessories for recreation vehicles 
at approximately 800 RV service centers; a free annual subscription to 
HIGHWAYS, the club's regular news magazine; discounts on other Company 
publications; access to group tours and travel services; trip routing and 
mail-forwarding; and access to products and services developed for club 
members.  Based on typical usage patterns, the Company estimates that Good 
Sam Club members realize estimated annual savings from discounts of $156.  
The Good Sam Club establishes quality standards for RV parks and campgrounds 
participating in its discount program.  Campgrounds and parks participating 
in the Good Sam program benefit from increased occupancy and sales of camping 
related products.  The Company believes it has established considerable 
penetration of those for-profit RV parks and campgrounds which meet its 
quality standards for network affiliation.  

The following table lists the number of club members and RV parks and
campgrounds from 1993 through 1997 at which discounts for members were available
at December 31st of the respective year:

                                       4

<PAGE>

<TABLE>
<CAPTION>
                                                Year Ended December 31
                                   --------------------------------------------------
                                     1997      1996      1995       1994       1993
                                   --------------------------------------------------
<S>                               <C>       <C>       <C>        <C>        <C>
Number of Good Sam Members (1)     927,000    911,400   900,500    930,200    928,600
Life-time members included above    82,942     68,480    57,786     45,251     34,088
Number of RV campgrounds offering
discounts to Good Sam members        1,697      1,682     1,624      1,674      1,785

</TABLE>

- ---------------
(1)  A member consists of a household.


COAST TO COAST

The Coast to Coast Club operates the largest reciprocal use network of private
RV resorts in North America.  The Company offers a series of membership benefits
depending upon pricing and program type under the Coast to Coast name.  Members
of Coast to Coast belong to a private RV resort owned and operated by parties
unrelated to the Company.  Club members may use most of the participating
resorts in the Coast to Coast network subject to availability.  At December 31,
1997, there were approximately 241,600 member families in the Coast to Coast
club.  Approximately 400 private RV resorts nationwide participated in the Coast
to Coast reciprocal use programs, representing approximately 80% of such resorts
in the US.  These private resorts are designed primarily for RV owners, but
typically provide camping or lodging facilities, comprised of RVs, cabins and
condominiums.  For an initial membership fee plus annual maintenance fees, both
paid by the customer to the resort, the private resorts provide an RV site with
water, sanitary and electrical hook-ups and recreational amenities, such as
swimming, tennis or fishing, or proximity to theme parks or other recreational
activities.  The Company has established quality criteria for resorts to join
and remain in the Coast to Coast networks.

For standard annual renewal dues from $60 for a single year membership to $255
for a multiple-year membership, Coast to Coast Club members receive the
following benefits: discounts for overnight stays at participating resorts,
hotels and campgrounds; an annual subscription to COAST TO COAST MAGAZINE; the
COAST TO COAST DIRECTORY providing information on the participating resorts;
discounts on other Company publications, access to discount travel services;
trip routing; and access to products and services developed for club members. 
Coast to Coast Resort Club members also have the right to use, subject to
availability, the lodging facilities at approximately 387 participating resorts
at a discounted rate.

The Company believes that resorts participating in the Coast to Coast networks
view access to reciprocating member resorts as an incentive for their customers
to join their resort.  Because a majority of members of Coast to Coast clubs own
RVs, access to participating resorts throughout North America can be an
important complement to local resort membership.  During 1997, Coast to Coast
members utilized over 1.5 million nightly stays under the reciprocal use
program.  Based on typical use patterns, the Company estimates that Coast to
Coast members realize estimated annual savings from these discounts of over $200
from discounted overnight stay accommodations at participating resorts.  The
average annual renewal rate for members of the Coast to Coast clubs after the
initial one year membership (which is generally paid by the member resort not
the club member) was approximately 81% during the period 1993 through 1997.

The following table sets forth the number of members in Coast to Coast Club and
of resorts participating in the reciprocal use program at December 31st of the
respective year:

                                       5

<PAGE>
<TABLE>
<CAPTION>
                                                Year Ended December 31
                                   --------------------------------------------------
                                     1997      1996      1995       1994       1993
                                   --------------------------------------------------
<S>                               <C>       <C>       <C>        <C>        <C>
Number of member families in 
Coast to Coast Club                 241,600   257,200   283,900    296,300    303,200

Number of resorts                       387       461       453        473        457

</TABLE>
           
Coast to Coast Club members declined 6.1% from 1996 to 1997, and 20.3% from 1993
to 1997.  The high cost of marketing and the lack of available financing at the
resorts has resulted in a reduced number of new membership sales, thus
precluding new developers from entering the industry and causing other
developers to leave the industry.  These factors directly impact the Coast to
Coast membership enrollment.

PRESIDENT'S CLUB

Camping World's President's Club program, which was established in 1986, has
grown to approximately 510,900 members. President's Club memberships may
initially be obtained for one, two or three years at a cost of $20, $35 or $50,
respectively. The average life (including renewals) of club membership is three
years and approximately 94% of club members are enrolled for one year. 
President's Club members receive a 10% discount on the purchase of all of
Camping World's merchandise and installation fees and receive special mailings,
including newsletters and flyers offering selected products and services at
special prices.  Camping World recently upgraded its point-of-sale system, which
management believes will increase sales, generate new club members and increase
club renewal rates through improved customer data collection. 

The following table lists the number of President's Club members and number 
of retail stores at year end for 1993 through 1997 for the respective year:

<TABLE>
<CAPTION>
                                                Year Ended December 31
                                   --------------------------------------------------
                                     1997      1996      1995       1994       1993
                                   --------------------------------------------------
<S>                               <C>       <C>       <C>        <C>        <C>
Camping World's President's
Club Members                       510,900   465,200   459,100    409,800    356,100

Number of stores (1)                    27        27        25         23         23

</TABLE>

- -----------------
(1)  Includes supercenters and one 1,800 square foot retail showroom located 
     within the Bakersfield, California distribution center.

GOLF CARD CLUB

The Golf Card Club, founded in 1974, had approximately 134,400 members at
December 31, 1997.  The major attraction for membership is the financial savings
which members receive when playing at one of over 3,500 participating golf
courses located throughout the US and Canada. The annual membership fee varies
with the length and type (single or double) of membership.  Based on surveys
conducted by the Company, members realize savings on green fees, ranging from
$150 to $250 annually, which significantly exceed the cost of membership. 
Members of the Golf Card Club receive the following benefits:  (i) up to 50%
savings at courses charging Player's Fees (combined cart and green fees) or two
complementary 18-hole rounds annually with the rental of a golf cart, (ii)
discounts at over 300 "Stay and Play" resorts, over 2,100 hotels and over 7,700
restaurants nationwide, (iii) annual subscription to GOLF TRAVELER magazine
published six times per year, (iv) free membership in National Car Rental's
Emerald Club, and (v) access to products and services developed for club
members.  The Company believes that the participating golf courses providing
playing privileges to club members represents the largest number of golf courses
participating in a discount program in North America.  None of the participating
golf courses are owned or operated by the Company.

                                       6

<PAGE>

The standard annual membership fee is $95 for a single membership and $95 to
$145 for a double membership.  In 1992, multi-year memberships were initiated. 
A member can buy a 3 year or 5 year single or double membership. The single
membership fee for 3 years is $239 and for 5 years is $379.  The double
membership fee for 3 years is $369 and for 5 years is $579.
          
Both municipal and privately-owned golf courses participate in the Golf Card
program.  The program is attractive to participating courses because club
members must rent a golf cart when exercising the playing privileges, and the
members playing time may be limited to off-peak hours.  Members may purchase
other merchandise or services when exercising their playing privileges.  In this
manner, the Golf Card members provide incremental revenue to the golf courses. 
Eight field marketing representatives visit golf courses in their assigned
territories to manage relationships with participating courses and to solicit
additional courses for the program.

The average renewal rate for Golf Card Club members at December 31, 1997 was
approximately 64% during the period 1993 to 1997 with a renewal rate of 54% for
1997.  The lower 1997 renewal rate can be attributed, in part, to the low
conversion rate of those members who joined through the Partner Free Offer (2
for the price of 1).  The following table lists the number of Golf Card members,
participating golf courses and "Stay and Play" resorts at December 31st of each
year in this period:

<TABLE>
<CAPTION>
                                                Year Ended December 31
                                       --------------------------------------------------
                                         1997      1996      1995       1994       1993
                                       --------------------------------------------------
<S>                                   <C>       <C>       <C>        <C>        <C>
Number of Members in the Golf Card      
Club (1)                               134,400   136,200   132,300    118,500    110,000

Number of Participating Golf Courses     3,513     3,100     2,980      2,707      2,408

Number of "Stay and Play" Golf Resorts     305       310       350        373        389

</TABLE>

- ------------------
(1)  A single membership counts as one member and a double membership as two 
     members.


MEMBERSHIP PRODUCTS AND SERVICES

The Company's 1.8 million club members form a receptive audience to which it
sells products and services targeted to the recreational interests of its club
members.  The Company promotes products and services which either address
special needs arising in the activities of the club members or appeal generally
to persons with the demographic characteristics of club members.  The two most
established products are the emergency road service and the vehicle insurance
program, which were introduced in 1984 and in 1978, respectively.  Most of the
Company's products and services are provided by third parties who pay the
Company a marketing fee, except for emergency road service (ERS) program where
the Company pays a third party to administer the program.

EMERGENCY ROAD SERVICE(ERS)

The Company developed the ERS program for Good Sam Club members to address the
special towing requirements of RV owners in the event of mechanical breakdown
and to enhance the availability of such services.  The renewal rate for the Good
Sam ERS program was 76.3% in 1997.  The Company also markets the ERS program to
members of the Coast to Coast clubs.  At December 31, 1997, 206,708 and 9,759
members of the Good Sam Club and Coast to Coast clubs, respectively,
participated in the ERS program,

                                       7

<PAGE>

representing penetration rates for each club of 22.3% and 4.0%, respectively. 
AGI acquired two recreational vehicle road service competitors during 1997 - 
Camping World's RoadCare and Rapid Response Emergency Road Service.  These 
acquisitions allow improved penetration into the recreational vehicle road 
service market.

The ERS program is marketed nationally through direct mail and advertising in
the Company's RV magazines and annual campground directories.  Under the ERS
program, a subscriber pays an annual fee ranging from $69.95 to $99.95 for which
the member receives roadside repair and towing at no additional cost to the
subscriber.  The Company's emergency road service providers administer the
programs, provide dispatching services for roadside service and satisfy
applicable regulatory requirements pursuant to various contracts.

<TABLE>
<CAPTION>
                                                Year Ended December 31
                                       --------------------------------------------------
                                         1997      1996      1995       1994       1993
                                       --------------------------------------------------
<S>                                   <C>       <C>       <C>        <C>        <C>
ERS members in the Good Sam Club       206,700   209,200   215,100    230,900    227,500
ERS members in the Coast to Coast Club   9,800    10,000     9,700     11,500     13,100
Rapid Response                          59,000        --        --         --         --
Camping World RoadCare                 33,700        --        --         --         --
                                       -------   -------   -------    -------    -------
Totals                                 309,200   219,200   224,800    242,400    240,600
                                       -------   -------   -------    -------    -------
                                       -------   -------   -------    -------    -------
</TABLE>

The number of Good Sam members participating in the ERS program decreased 9.1%
from 1993 to 1997 and decreased by 1.2% from 1996 to 1997.  The number of Coast
to Coast Club members participating in the ERS program decreased 25.5% from 1993
to 1997 and increased 5.2% from 1996 to 1997.  The Company believes that the
decreases in enrollment are primarily due to a maturing of the membership file
and increased competition.  The Company estimates 50% of the participant decline
in the Good Sam ERS program since 1994 are currently enrolled in the Rapid
Response or RoadCare programs.


VEHICLE INSURANCE PROGRAMS

The Company initiated a Vehicle Insurance Program ("VIP")to facilitate the
availability of cost-effective vehicle insurance suitable to the demographic
characteristics and vehicle usage patterns of its club members.  At December 31,
1997, the VIP program had 214,508 members which represented a 20.0% and 4.0%
penetration, respectively, of the Good Sam Club and Coast to Coast clubs. 
During the period 1993 to 1997, the average annual renewal rate of members
participating in the VIP program was approximately 90.0%.  

The Company's marketing fee is based on the amount of premiums written, the
number of policies in force and the profitability of the program.  The insurance
provider, National General Insurance Company ("NGIC"), a subsidiary of General
Motors Corporation and rated A+ by A.M. Best's Rating Service, assumes all claim
risks.  In 1997, NGIC received premiums under the VIP programs totaling $212.5
million which generated marketing fees to the Company of $20.7 million.  The
number of vehicle insurance policies has increased 7.0% from 1993 to 1997 and
decreased slightly in 1997 compared to 1996.  The table below sets forth the
number of member policies for the program and the dollar amount of premiums
written by NGIC as of December 31 of each year indicated:

<TABLE>
<CAPTION>
                                                Year Ended December 31
                                       --------------------------------------------------
                                         1997      1996      1995       1994       1993
                                       --------------------------------------------------
<S>                                   <C>       <C>       <C>        <C>        <C>
VIP member policies                    214,500   215,100   214,800    209,800    200,500
Premiums written by NGIC under the VIP
program (millions)                      $212.5    $208.7    $207.2     $200.1     $194.4

</TABLE>

                                       8

<PAGE>

           
Management believes that increased participation in the VIP program is
attributed to favorable premium rates, endorsement of the program by its clubs
and marketing efforts.

In addition, the Company acquired the Motor Vehicle Program ("MVP") in
conjunction with the acquisition of Camping World.  This program, marketed to
President's Club members, had 44,100 policies at December 31, 1997.  These
policies generated $1.9 million of marketing fee revenue from $37.0 million of
premiums written.  


OTHER PRODUCTS AND SERVICES

Other products and services marketed to club members include credit cards,
vehicle financing, supplemental health and life insurance, financial services
and extended vehicle warranties.  Most of these services are provided to club
members by third parties who pay the Company a marketing fee.  The Company also
sells subscriptions to its various publications, including TRAILER LIFE,
MOTORHOME and annual campground directories.

The RV financing program is administered by Ganis Credit Corporation ("Ganis"). 
The number of Ganis RV loans to the Company's club members decreased by 8.7%
from 1996 to 1997 primarily due to the low interest rates in 1996.

Affinity Bank ("AB"), previously Affinity Thrift and Loan,  was acquired by the
Company in October 1995 and Affinity Insurance Group, Inc. ("AINS") was acquired
in June 1995.  These businesses will facilitate the vertical integration of
financial services provided to club members. Through AB and AINS, the Company
offers its club members various depository products (such as thrift certificates
and passbook accounts), and intends to offer loan products (such as home equity
loans and credit card accounts) and property and casualty insurance in the
states in which it is licensed.  At December 31, 1997, AB had total assets and
stockholders equity of $87.8 million and $12.7 million, respectively and AINS
had total assets and stockholders equity of $4.7 million and $2.9 million,
respectively.

In addition, the Company is evaluating other products and services that club
members may find attractive. When introducing new products and services, the
Company concentrates on products and services provided by third parties, which
it can market without significant capital investment by the Company, and for
which it receives a marketing fee from the service provider based on sales
volume.  The Company seeks to utilize the purchasing power of its club members
to obtain products and services at attractive prices.  During 1996, the Company
introduced its extended vehicle warranty program, which had approximately 5,700
policies in force as of December 31, 1997.  The Company earned marketing fees of
approximately $3.5 million in 1997, which is based on approximately 50% of
written premiums.


PUBLICATIONS

The Company produces and distributes a variety of publications for select
markets in the recreation and leisure industry, including general circulation
periodicals, club magazines, directories, and RV industry trade magazines. 
Revenues are recognized from the sale of advertising, subscriptions and direct
sales of some of the publications.  The Company believes that the focused
audience of each publication is an important factor in attracting advertisers. 
The following chart sets forth the circulation and frequency of the Company's
publications:
                                       9

<PAGE>

<TABLE>
<CAPTION>

                                                            1997 Number of Issues
     Publication                          Circulation        Published Each Year
- ---------------------------------------------------------------------------------
<S>                                       <C>                <C>

GENERAL CIRCULATION MAGAZINES:
     Trailer Life                          275,033 (1)                   12
     MotorHome                             140,280 (1)                   12
     Rider                                 106,291 (1)                   12
     American Rider                         57,702 (1)                    6

CONTROLLED CIRCULATION - BUSINESS (2):
     Campground Management                  10,000                       12
     RV Business                            12,092                       12
     Archery Business                       11,000                        7
     Watercraft Business                     6,000 (3)                    6
     Snowmobile Business                     6,000 (3)                    6

CONTROLLED CIRCULATION - CONSUMER:
     Snowmobile                            597,650 (4)                    4
     SnowGoer                               73,102 (1)                    6
     Snow Week                              25,607 (1)                   18
     PWC Magazine                          304,466 (4)                    4
     Watercraft World                       36,327 (1)                    9
     Roads to Adventure                    245,000 (4)                    4
     Woodall's Regional News Tabloids      205,000 (5)                   12
     Woodall Specials                      395,000 (5)                    1
     ATV Magazine                          192,243 (4)                    4
     Bowhunting World                      123,677 (4)                    8
     3-D & Target Archery                   19,041 (1)(6)                 7

ANNUALS:
     Trailer Life Campground/RV Park &     
          Services Directory               288,000 (1)                    1
     Trailer Life's RV Buyers Guide         52,345 (4)                    1
     Woodall Campground Directory          412,612 (4)                    1
     Woodall Buyer's Guide                  33,300 (1)                    1
     Woodall Plan-it Pack-it Go             26,396 (1)                    1

CLUB MAGAZINES:
     Highways                              932,992 (7)                   11
     Coast to Coast Magazine               250,952 (7)                    8
     Golf Traveler                         116,000 (7)(8)                 6
     RV View                               488,654 (7)                    5

</TABLE>

- ---------------
(1)  Paid circulation.
(2)  Trade publication distributed to industry-specific groups.
(3)  Discontinued at end of 1997; replaced by Power Sports Business in 1998.
(4)  Includes sales and free distribution.
(5)  Distribution to RV outlets, including campgrounds and dealerships.
(6)  Discontinued at end of 1997.
(7)  Circulation is limited to club members and the price is included in the
     annual membership fee.
(8)  Only one magazine is issued when two members are from the same household.

                                      10

<PAGE>

GENERAL CIRCULATION MAGAZINES

TRAILER LIFE, initially published in 1941, is the leading consumer magazine for
the RV industry with a paid circulation of approximately 275,000 in 1997. 
TRAILER LIFE features articles on subjects including product tests, travel and
tourist attractions. 

MOTORHOME is a monthly periodical for owners and prospective buyers of motor
homes which has been published since 1968 with a paid circulation of
approximately 140,000 in 1997.  MOTORHOME features articles on subjects such as
product tests, travel and tourist attractions.

RIDER is a monthly magazine for motorcycle touring enthusiasts and has been
published since 1974.  Each issue focuses on motorcycles, personalities,
technical subjects, travel notes and other features of interest to this
recreational affinity group.

AMERICAN RIDER, introduced in November 1993, is targeted to owners and operators
of Harley-Davidson motorcycles.

ROADS TO ADVENTURE, introduced in 1996, is targeted to younger families pursuing
camping and other outdoor recreation activities and is currently published
quarterly.

SNOWMOBILE magazine delivers broad-based editorial and snowmobile-related
information to its audience of active snowmobile enthusiasts.  The publication
includes reviews of new machines, clothing and accessories, and articles on
responsible riding practices, snowmobiling vacation destinations and special
events, and serves as the front-end medium for all snowmobile-related product
promotions. 

SNOWGOER is designed for the sport's highly active participants and provides
detailed equipment and product critiques and maintenance tips. 

SNOW WEEK is the central source of information for the competition and
high-performance snowmobiling market segment. The publication provides timely,
year-round stories on racing, performance enhancing products, technical
assistance, new product introductions, and industry general information. 

PWC MAGAZINE is the complete guide for the personal watercraft owner and
provides reviews of personal watercraft, gear and accessories as well as
information on maintenance procedures, safety tips and travel destinations. PWC
Magazine was first published in January 1995. 

WATERCRAFT WORLD is targeted to avid personal watercraft enthusiasts and
provides detailed critiques of watercraft, in-depth gear and accessory
evaluations, technical tips and racing information. 

BOWHUNTING WORLD is the archery equipment authority which provides information
on new equipment reviews and maintenance techniques, and features articles which
discuss ethical hunting, hunting rights, and pertinent legislative issues. 

3-D & TARGET ARCHERY is geared to recreational and competitive archery
participants and provides tournament information, reviews, technical tips, and
human interest features associated with this recreational activity.  This
magazine was discontinued in 1997.

ATV MAGAZINE'S first issue was published in October 1995. The publication is
designed to reach large numbers of active ATV owners with comprehensive product
information during the peak periods when equipment is purchased. 

                                      11

<PAGE>


ANNUAL DIRECTORIES

TRAILER LIFE CAMPGROUND/RV PARK & SERVICES DIRECTORY, initially published in
1972, is an annually updated directory which provides information on and ratings
for 12,250 public and private campgrounds, 2,200 RV service centers, and over
1,000 tourist attractions in North America.  In 1997, approximately 288,000
directories were distributed.  The publication features Good Sam Parks that
offer discounts on overnight camping fees for the Company's club members.  This
directory is sold by direct mail to Good Sam Club members, at RV dealerships and
in bookstores.

WOODALL CAMPGROUND DIRECTORY, initially published in 1948, is an annual consumer
directory offered in both national and regional editions.  In 1997,
approximately 413,000 directories were distributed.  The Woodall directory is
primarily distributed through book stores.


CLUB OR TRADE MAGAZINES AND BOOKS

Each of the Company's membership clubs has its own publication which provides
information on club activities and events, feature stories and other articles. 
The Company publishes HIGHWAYS for the Good Sam Club, COAST TO COAST MAGAZINE
for the Coast to Coast clubs, RV VIEW for Camping World's President's Club, and
THE GOLF TRAVELER for the Golf Card Club.  The Company also periodically
publishes books targeted for its club membership which address the RV lifestyle.

The Company publishes the following trade magazines: 

RV BUSINESS is the leading trade magazine for the RV industry.

CAMPGROUND MANAGEMENT is the leading trade magazine for the campground industry.

SNOWMOBILE BUSINESS presents a mix of news, opinion, trends, and sales tips
designed to improve the financial performance of snowmobile dealers.

WATERCRAFT BUSINESS serves industry professionals and focuses on new products,
sales techniques, recent developments and industry news.

ARCHERY BUSINESS is the leading trade publication for archery dealers and
presents a mix of industry news and trends, product reviews and sales tips
designed to improve financial performance of archery product dealers. 

POWER SPORTS BUSINESS is an industry trade magazine introduced in 1998 to
replace SNOWMOBILE BUSINESS and WATERCRAFT BUSINESS due to the consolidation of
these industries.


RETAIL

Camping World is a national specialty retailer of merchandise and services 
for RV owners.  The 26 Camping World retail supercenters which are located in 
17 states, accounted for approximately 65.2% of the revenues for the year 
ended December 31, 1997 while approximately 21.2% were derived from catalog 
sales and approximately 13.6% were derived from fees or non-merchandise 
revenues.

The Company believes that Camping World's leading position in the RV accessory
industry results from a high level of name recognition, an effective dual
channel distribution strategy and a commitment to offer a broad selection of
specialized RV products and services at competitive prices combined with
technical assistance and on-site installation.  Camping World's supercenters
offer over 8,000 SKUs, approximately 80% of which are not

                                      12

<PAGE>

regularly available in general merchandise stores.  In addition, general 
merchandise stores do not provide installation or repair services for RV 
products, which are available at Camping World's supercenters.  Products sold 
by Camping World include specialty-sized refrigerators, housewares and other 
appliances, bedding and furniture, generators and hydraulic leveling systems, 
awnings, folding boats, chairs, bicycles, and sanitation products. Camping 
World also markets emergency road service and vehicle insurance products 
similar to the products offered by AGI. Camping World supercenters are 
strategically located in areas where many RV owners live or in proximity to 
destinations frequented by RV users.  Camping World's supercenters are 
designed to provide one-stop shopping by combining broad product selection, 
technical assistance and on-site installation services. 

Camping World sources over 8,000 products from approximately 800 vendors. 
Camping World attends regional, national and international trade shows to
determine the products it will offer.  The purchasing activities of Camping
World are focused on RV parts and accessories, electronics, housewares,
hardware, automotive, crafts, clothing, home furnishings, gifts, camping and
sporting goods.  Camping World has developed an automated "plan-o-gram" system
to provide merchandising plans to each supercenter and a minimum/maximum
inventory system for its operations to improve fulfillment rates on key items. 
Camping World believes that the volume of merchandise it purchases and its
ability to buy direct from manufacturers together with the utilization of its
transportation fleet enables Camping World to obtain merchandise at costs which
compare favorably to local RV dealers and retailers.  Camping World does not
enter into material long-term contracts or commitments with its vendors. 
Camping World's largest vendor, a supplier of awnings, refrigerators and air
conditioners, accounted for approximately 11% to 12% of Camping World's total
purchases during the last two fiscal years.


MAIL ORDER OPERATIONS

Camping World's mail order operations, located at its headquarters in Bowling
Green, Kentucky, offer toll-free customer service seven days a week, 24 hours a
day.  Camping World has established a sales training program for its customer
service personnel and also provides experienced technical advisors to answer
specific questions by telephone. Orders are usually processed and shipped within
24 hours of receipt. 

Camping World initiated its mail order operations in 1967.  Camping World
currently has a proprietary mailing list of approximately 2.0 million RV owners,
all of whom have made a purchase or requested a catalog from Camping World
within the prior 60 months.  Camping World maintains a database of these names,
which includes information such as order frequency, size of order, date of most
recent order and type of merchandise purchased.  Camping World analyzes its
database to determine those customers most likely to order from Camping World's
catalogs.  As a result, Camping World is able to target catalog mailings more
effectively than direct marketers of catalogs offering general merchandise. 
Camping World continually expands its proprietary mailing list through in-store
subscriptions and requests for catalogs in response to advertisements in
regional publications directed to RV owners.  In addition, Camping World rents
mailing lists of RV owners from third parties. 

During 1997, Camping World distributed 10.9 million catalogs, of which 9.4
million were mailed in 14 separate mailings, and the remaining 1.5 million
catalogs were distributed in supercenters, at campgrounds, by request and as
package inserts.  In 1997, Camping World processed approximately 484,000 catalog
orders at an average net order size of $80, excluding postage and handling
charges.  The average net order size has increased 8.4% since 1993.  Camping
World distributes eight major high quality, full color catalogs each year:
master, spring, fall, holiday, two sale editions and two prospecting catalogs. 
Camping World also distributes specialty catalogs directed to targeted customers
in order to develop market niches.

                                      13

<PAGE>

MARKETING

Club memberships and related products and services are the result of direct
marketing efforts by the Company.  Direct response promotions include direct
mail, target marketing inserts, advertisements, promotional events and
telemarketing.  Direct response marketing efforts account for approximately 70%
of new enrollments with the remaining 30% derived from miscellaneous other
sources.  The Company uses a variety of commercially available mailing lists of
RV owners in its direct mail efforts.  The most useful lists are compiled from
vehicle registrations provided by the motor vehicles departments in over 30
states, direct response lists from RV industry participants, and in-house lists.

The Publications segment solicits advertisements through its internal sales
force and by paying commissions to advertising agencies and independent
contractors who place advertisements.  Many advertisers are repeat customers
with whom the Company has long standing relationships.

The Merchandise segment solicits customers through mail order catalogs, direct
mail retail flyers, advertisements in national and regional industry
publications, vendor co-op advertising programs, promotional events, President's
Club direct mailings and personal solicitations and referrals. Camping World's
principal marketing strategy is to capitalize on its broad name recognition
among RV owners.


OPERATIONS 

MEMBER SERVICES AND PUBLICATIONS

The Company's member service operations are located in Denver, Colorado.  The
primary focus of member services is to handle information requests from club
members through the Company's toll-free telephone number.  Member service
representatives market products and services to existing and potential club
members in response to telephone inquiries.  On average, the member service
department processes approximately 5,000 telephone inquiries daily.  The Company
expects to increase sales through better management of its member service
operations coupled with greater efficiency in its telemarketing efforts. 
Fulfillment operations involve the processing of orders and checks principally
received by mail.  Certain fulfillment operations are performed by third
parties.  The Company's publication operations develop the layout for
publications and outsource printing to third parties.

RETAIL

Camping World's supercenters generally range in size from approximately 18,000
to 36,000 square feet.  Approximately 40% of each supercenter is devoted to a
retail sales floor, a customer service area, and a technical information
counter; 40% is comprised of the installation facility which contains 4 to 16
drive-through installation bays; and 20% is allocated to office and warehouse
space.  Large parking areas provide sufficient space and facilitate maneuvering
of RVs.  By combining broad product selection, technical assistance and
installation and repair services, Camping World's supercenters provide one-stop
shopping for RV owners.  Camping World maintains toll-free telephone numbers for
customers to schedule installation and repair appointments.  All supercenters
are open seven days a week. 

Camping World intends to continue the controlled, limited expansion of its
supercenter store network.  Camping World's expansion strategy is based on a
comprehensive process which analyzes the sales trends and travel patterns of
existing and potential customers as well as the sales patterns of RV vehicles. 
Camping World researches the travel routes used by RV owners and the location of
camping areas in order to ensure the convenient location of its supercenters. 
Sales and shipment of new RVs together with analysis of demographic data derived
from its customer database and mail order shipments and RV ownership lists from
other sources are used to identify high concentrations of RV owners.  Once an
area has been identified, Camping World

                                      14

<PAGE>

surveys its customers to select specific locations for a new supercenter.  
Camping World credits this detailed analytical approach with the fact that it 
has closed only one store since inception. Camping World plans to open two 
new supercenters in 1998. 

The aggregate cost to construct and open an 18,000 square foot supercenter (the
anticipated typical size of new supercenters) is estimated to be $2,750,000.  It
typically takes six months to complete construction of a store.  Camping World
has generally funded construction with internally generated funds and has
subsequently entered into sale-leaseback transactions to obtain long-term
financing. 


INFORMATION SUPPORT SERVICES

The Company utilizes integrated computer systems to support its membership club
and publishing operations.  Comprehensive information on each member, including
a profile of the purchasing activities of members, is available to customer
service representatives when responding to member requests, and when sales
representatives market the Company's products and services.  The Company employs
publishing software for publication makeup and content and for advertising to
support its publications operations.  An area wide network facilitates
communication within and between the Company's offices.  The Company also
utilizes information technology, including list segmentation and merge and purge
programs, to select prospects for direct mail solicitations and other direct
marketing efforts.

Camping World's management information systems and electronic data processing
systems consist of an extensive range of retail, mail order, financial and
merchandising systems, including purchasing, inventory distribution and control,
sales reporting, accounts payable and merchandise management.  Camping World's
management information system includes point-of-sale registers which are
equipped with bar code readers in each supercenter.  These registers are polled
nightly by a central computer.  With this point-of-sale information and the
information from Camping World's on-line distribution centers, Camping World
compiles comprehensive data, including detailed sales volume and inventory
information by product, merchandise transfers and receipts, special orders,
supply orders and returns of product purchases to vendors.  In conjunction with
its nightly polling, Camping World's central computer sends price changes to
registers at the point of sale.  The registers capture President's Club member
numbers and associated sales and references to specific promotional campaigns.
Management monitors the performance of each supercenter and mail order operation
to evaluate inventory levels, determine markdowns and analyze gross profit
margins by product.  Camping World has installed a new computer system and plans
to integrate all of its computerized functions over the next three years. 
Recently, Camping World upgraded its point-of-sale system to sell President's
Club memberships and renewals at the check-out register and to capture names of
prospective club members. 

Camping World's catalog operations also utilize a computerized management system
allowing on-line desktop access to information which previously required manual
retrieval.  Screen prompts which provide product, promotional, and revenue
potential have allowed Camping World to maintain high service levels during
seasonal sales peaks.  The installation of an automatic call distribution switch
with scheduling software has facilitated more effective management of customer
inquiries and reduced set-up time for call processing.

The Company has recognized the need to ensure that its computer operations and
operating systems will not be adversely affected by the upcoming calendar Year
2000 and is cognizant of the time sensitive nature of the problem.  The Company 
has assessed how it may be impacted by the Year 2000 and has formulated and
commenced implementation of a comprehensive plan to address known issues as they
relate to its information systems.  The plan, as it relates to information
systems, involves a combination of software modification, upgrades and
replacement.  The Company estimates that the cost of Year 2000 compliance for
its information systems will not have a material adverse effect on the future
consolidated results of operations of the Company.  The Company is not yet able
to estimate the cost for Year 2000 compliance with respect to

                                      15

<PAGE>

subcontracted production systems, products, customers and suppliers; however, 
based on a preliminary review, management does not expect that such costs 
will have a material adverse effect on the future consolidated results of 
operations of the Company.

REGULATION

The Company's operations are subject to varying degrees of federal, state and
local regulation.  Specifically, the Company's outbound telemarketing, direct
mail, emergency road service program, insurance and banking activities are
currently subject to regulation and may be subjected to increased scrutiny in
the future.  The Company does not believe that such federal, state and local
regulations currently have a material impact on its operations.  However, new
regulatory efforts impacting the Company's operations may be proposed from time
to time in the future at the federal, state and local level.  There can be no
assurance that such regulatory efforts will not have a material adverse effect
on the Company's ability to operate its businesses or on its results of
operations.


COMPETITION

In general, the Company's membership clubs, retail and catalog operations and
publications compete with numerous organizations in the recreation industry for
disposable income spent on leisure activities.  By offering significant
membership benefits at a reasonable cost and actively marketing to club members,
the Company believes that it has been able to maintain a loyal following for its
membership organizations as evidenced by such clubs' high renewal rates.  The
products and services marketed by the Company compete with similar products and
services offered by other providers.  However, management believes that it is
able to use the large volume of purchases by its club members to secure
attractive pricing for the products and services marketed by the Company.


EMPLOYEES

As of December 31, 1997, the Company had 1,243 full-time and 209 part-time or
seasonal employees, including 10 executives, 806 employees in retail operations,
397 employees in administrative and club operations, 183 employees in publishing
and advertising sales, 17 employees in resort services and 39 employees in
marketing.  No employees are covered by a collective bargaining agreement.  The
Company believes that its employee relations are good.


TRADEMARKS AND COPYRIGHTS

The Company owns a variety of registered trademarks and service marks for the
names of its clubs, magazines and other publications.  The Company also owns the
copyrights to certain articles in its publications.  The Company believes that
its trademark and copyrights have significant value and are important to its
marketing efforts.


ITEM 2:  PROPERTIES

In 1995, the Company moved its corporate headquarters, which includes marketing,
accounting and editorial functions from Camarillo, California to a 74,100 square
foot office in Ventura, California leased through July 2005 from an affiliate of
the Company.  The previously occupied 49,500 square feet of office space in
Camarillo, California is under a lease expiring in 1998. 

                                      16

<PAGE>

The table below sets forth certain information concerning the Company's
properties.  The leased properties generally provide for fixed monthly rentals
with annual escalation clauses.

<TABLE>
<CAPTION>

                                                           SQUARE      ACRES   OWNED/      LEASE
                                                            FEET               LEASED    EXPIRATION
<S>                                                       <C>         <C>     <C>       <C>
CORPORATE HEADQUARTERS:
 
     Ventura, CA                                             74,100             Leased     2005
                                                                               
OTHER OFFICE FACILITIES:                                                       
                                                                               
     Denver, Colorado (for its customer service, warehousing 60,000             Owned       -
       fulfillment, and information system functions).                         
     Bowling Green, Kentucky (for its retail administrative  26,000             Owned       -
       headquarters and mail order operations).                                
     Tallahassee, Florida                                     3,000             Leased     1998
     Seattle, Washington                                        672             Leased     1998
     Elkhart, Indiana                                         4,076             Leased     1998
     Lake Forest, Illinois                                   20,000             Leased     2000
     Minnetonka, Minnesota                                   12,186             Leased     1998
     Greenville, Michigan                                     2,000             Leased     2000
     San Francisco, California (Affinity Bank)                2,485             Leased     2003
                                                                               
DISTRIBUTION CENTERS:                                                          
                                                                               
     Bowling Green, Kentucky                                104,000   6.780     Leased     2010
     Bakersfield, California (includes a 1,800 square                          
       foot retail showroom)                                 81,500   8.430     Owned       -
                                                                               
                                                                               
CAMPING WORLD SUPERCENTER LOCATIONS:                                           
                                                                               
     Mesa, AZ . . . . . . . . . . . . . . . . . . . . . . .  27,500   3.140     Leased     2010
     La Mirada, CA  . . . . . . . . . . . . . . . . . . . .  30,647   4.450     Owned       -
     San Marcos, CA . . . . . . . . . . . . . . . . . . . .  25,522   2.212     Leased     2027
     Fairfield, CA  . . . . . . . . . . . . . . . . . . . .  43,434   3.780     Leased     2020
     Rocklin, CA  . . . . . . . . . . . . . . . . . . . . .  29,085   4.647     Leased     2037
     San Bernardino, CA . . . . . . . . . . . . . . . . . .  18,126   1.665     Leased     2012
     San Martin, CA . . . . . . . . . . . . . . . . . . . .  29,486   5.000     Leased     2023
     Valencia, CA . . . . . . . . . . . . . . . . . . . . .  58,800   9.310     Owned       -
     Denver, CO . . . . . . . . . . . . . . . . . . . . . .  27,085   4.132     Leased     2037
     Ft. Myers, FL  . . . . . . . . . . . . . . . . . . . .  22,886   4.217     Leased     2012
     Kissimmee, FL  . . . . . . . . . . . . . . . . . . . .  56,850   6.043     Owned       -
     Tampa, FL  . . . . . . . . . . . . . . . . . . . . . .  40,334   3.711     Leased     2026
     Bolingbrook, IL  . . . . . . . . . . . . . . . . . . .  25,126   5.299     Leased     2036
     Bowling Green, KY  . . . . . . . . . . . . . . . . . .  38,368   2.895     Owned       -
     Belleville, MI . . . . . . . . . . . . . . . . . . . .  44,197   8.790     Owned       -
     Rogers, MN . . . . . . . . . . . . . . . . . . . . . .  24,700   6.303     Leased     2025
     Bridgeport, NJ . . . . . . . . . . . . . . . . . . . .  24,581   6.920     Leased     2031
     Las Vegas, NV  . . . . . . . . . . . . . . . . . . . .  25,850   4.400     Leased     2025
     Brunswick, OH  . . . . . . . . . . . . . . . . . . . .  23,233   4.087     Leased     2038
</TABLE>

                                      17

<PAGE>
CAMPING WORLD SUPERCENTER LOCATIONS: (Continued)
<TABLE>
<CAPTION>

                                                           SQUARE      ACRES   OWNED/      LEASE
                                                            FEET               LEASED    EXPIRATION
<S>                                                       <C>         <C>     <C>       <C>
     Wilsonville, OR  . . . . . . . . . . . . . . . . . . .  32,850   4.653     Leased     2016
     Myrtle Beach, SC . . . . . . . . . . . . . . . . . . .  38,935   5.690     Owned       -
     Nashville, TN  . . . . . . . . . . . . . . . . . . . .  30,000   3.238     Owned       -
     Denton, TX . . . . . . . . . . . . . . . . . . . . . .  22,984   6.887     Leased     2037
     Mission, TX  . . . . . . . . . . . . . . . . . . . . .  23,094   3.430     Leased     2015
     Salt Lake City, UT . . . . . . . . . . . . . . . . . .  27,675   8.031     Leased     2026
     Fife, WA . . . . . . . . . . . . . . . . . . . . . . .  35,659   5.840     Leased     2032


</TABLE>

In addition, the Company leases a research facility of approximately 8,000
square feet on 60 acres in Wisconsin and other miscellaneous office equipment.


ITEM 3:  LEGAL PROCEEDINGS

From time to time, the Company is involved in litigation arising in the normal
course of business operations.  None of such current litigation is expected,
individually or in the aggregate, to have a material adverse effect on the
Company.

On January 28, 1998, Travel America, Inc., First Nationwide Resort Management,
Inc., Revcon Motorcoach, Inc., Adventure Resorts of America, Inc., Thousand
Adventures, Inc., and other related entities filed a complaint in the Superior
Court of California in Orange County, California, against Camp Coast to Coast,
Inc., Affinity Group, Inc.,  certain employees and former employees of Camp
Coast to Coast, Inc. and Affinity Group, Inc. and certain membership campground
resorts within the Coast to Coast system.  The complaint relates to the
termination by the plaintiffs of their affiliation contracts with Camp Coast to
Coast, Inc..  The suit alleges causes of action for breach of contract, unfair
competition, interference with contracts, interference with prospective economic
advantage, misappropriation of trade secrets, fraud, defamation, accounting,
conspiracy and injunctive relief.  The suit seeks compensatory damages,
injunctive relief, general and special damages, punitive damages and an
accounting.  The Company and all other defendants believe the complaint to be
without merit and intend to vigorously defend the action and assert all
available rights and seek all appropriate remedies.  The Company and all other
defendants believe that such litigation will not have a material adverse effect
on the Company. 

On February 7, 1997 Affinity Group Plans, Inc. (an entity not affiliated with
AGI) and National Alliance Insurance Company filed a complaint in the United
Stated District Court for the Eastern District of Missouri against Camping
World, Inc., a subsidiary of the Company, and two of the directors of the
Company seeking damages in excess of $125 million (and punitive damages of a
like amount) alleging breaches of contract, misrepresentations, misappropriation
of information and breaches of fiduciary duty in connection with the Company's
preliminary discussions with AGI to sell certain assets of the Company
(excluding insurance marketing arrangements and related assets in which the
plaintiffs have an interest).  This complaint was withdrawn, without prejudice.


ITEM 4:  SUBMISSION OF MATTER TO A VOTE OF SECURITY HOLDERS

None.
                                      18

<PAGE>

PART II

ITEM 5:  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS

Not Applicable

                                      19
<PAGE>


ITEM 6:  SELECTED FINANCIAL DATA

The selected financial data of the Company for each of the five years ended
December 31 are derived from the audited consolidated financial statements of
the Company.  Certain reclassifications of prior year amounts have been made to
conform to the current presentation.  The selected financial data of the Company
should be read in conjunction with "Management's Discussion and Analysis of
Financial Condition and Results of Operations" and the Company's Consolidated
Financial Statements and the notes thereto included elsewhere herein.

<TABLE>
<CAPTION>

                                                                      Years Ended December 31,
                                                                      ------------------------
                                                                       (dollars in thousands)
STATEMENT OF OPERATIONS DATA:                         1997          1996         1995         1994         1993
                                                   -----------------------------------------------------------------
<S>                                                <C>           <C>          <C>           <C>          <C>
REVENUES:
    Membership services                             $  117,839     $ 100,434    $ 100,947     $ 92,702     $ 86,405 
    Publications                                        53,891        39,545       38,290       36,084       29,224 
    Merchandise                                        132,953           ---          ---          ---          --- 
                                                   -----------------------------------------------------------------
                                                       304,683       139,979      139,237      128,786      115,629 
COSTS APPLICABLE TO REVENUES:
    Membership services                                 68,417        58,338       55,997       53,220       47,752 
    Publications                                        36,554        28,236       27,906       25,723       22,156 
    Merchandise                                         90,378           ---          ---          ---          --- 
                                                   -----------------------------------------------------------------
                                                       195,349        86,574       83,903       78,943       69,908 
GROSS PROFIT                                           109,334        53,405       55,334       49,843       45,721 

OPERATING EXPENSES:
    Selling, general and administrative                 57,435        16,326       18,376       13,615       13,113 
    Depreciation and amortization                       13,997         8,340        9,013       11,020       11,396 
    Provision for litigation and management                ---           ---          ---          ---        1,531 
         restructure charges, net
                                                   -----------------------------------------------------------------
                                                        71,432        24,666       27,389       24,635       26,040 
                                                   -----------------------------------------------------------------
INCOME FROM OPERATIONS                                  37,902        28,739       27,945       25,208       19,681 
NON-OPERATING ITEMS:
    Interest expense, net                              (27,825)      (16,518)     (16,433)     (16,716)     (13,111)
    Interest expense - warrants                            ---           ---          ---          ---       (6,990)
    Other non-operating income (expense), net              218          (996)      (1,579)        (811)        (550)
                                                   -----------------------------------------------------------------
                                                       (27,607)      (17,514)     (18,012)     (17,527)     (20,651)
                                                   -----------------------------------------------------------------
INCOME (LOSS) FROM CONTINUING OPERA-
    TIONS BEFORE INCOME TAXES AND 
    EXTRAORDINARY ITEM                                  10,295        11,225        9,933        7,681         (970)
INCOME TAX (EXPENSE) BENEFIT                            (6,240)       (6,144)      (5,047)      13,255        1,970 
                                                   -----------------------------------------------------------------
INCOME FROM CONTINUING OPERATIONS                        4,055         5,081        4,886       20,936        1,000 
DISCONTINUED OPERATIONS:
    Income (loss) from discontinued operations, net
       of applicable deferred income taxes                 ---          (686)         430          265          --- 
    Loss on disposal, net of applicable deferred
       income tax benefit                                 (294)       (5,866)         ---          ---          --- 
                                                   -----------------------------------------------------------------
INCOME (LOSS) BEFORE EXTRAORDINARY ITEM                  3,761        (1,471)       5,316       21,201        1,000 
EXTRAORDINARY ITEM:
    Loss on early extinguishment of debt, less
         applicable current income tax benefit            (239)          ---          ---       (1,277)      (6,650)
                                                   -----------------------------------------------------------------
NET INCOME (LOSS)                                   $    3,522     $  (1,471)   $   5,316     $ 19,924     $ (5,650)
                                                   -----------------------------------------------------------------
                                                   -----------------------------------------------------------------

</TABLE>
                                      20

<PAGE>

SELECTED FINANCIAL DATA (CONTINUED)

<TABLE>
<CAPTION>
                                                      1997          1996         1995         1994         1993
                                                   -----------------------------------------------------------------
<S>                                                <C>           <C>          <C>           <C>          <C>
Balance Sheet Data (at period end):
     Working capital (deficiency) (1)              $   (21,288)   $ (13,444)   $   (4,265)    $  (4,122)  $  (3,105)
     Total assets                                      432,386      184,128       197,699       180,790     166,620 
     Deferred revenues (2)                              79,572       70,113        68,702        67,448      67,236 
     Total debt                                        294,361      147,375       164,496       157,270     160,643 
     Total stockholder's (deficit)                     (75,912)     (79,434)      (77,963)      (74,279)    (89,072)

</TABLE>

_________________

(1) Includes customer deposits recorded as current liabilities by Affinity Bank
at December 31, 1997, 1996 and 1995 of $74.5 million, $15.0 million, and $11.0
million, respectively.

(2) Deferred revenues represent cash received by the Company in advance of the
recognition of revenues in accordance with generally accepted accounting
principles.  Deferred revenues primarily reflect club membership dues, annual
ERS fees and publication subscriptions.  These revenues are recognized at the
time the goods or services are provided or over the membership period, which
averages approximately 18 months.

                                      21

<PAGE>

ITEM 7: MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

The following tables set forth the components of the statement of operations for
the years ended December 31, 1997, 1996, and 1995 as a percentage of total
revenues, and the comparison of those components from period to period.  The
following discussion is based on the Company's Consolidated Financial Statements
included elsewhere herein.  The Company's revenues are derived principally from
membership services, including club membership dues and marketing fees paid to
the Company for services provided by third parties, and from publications,
including subscriptions and advertising, and merchandise sales.  In the fourth
quarter of 1996, the Company adopted a plan to dispose of the operations of the
National Association for Female Executives ("NAFE") club which was acquired in
1994 and disposed of in August 1997.  The "Management's Discussion and Analysis
of Financial Condition and Results of Operations" discussion below excludes the
operations of NAFE since it has been classified as a discontinued operation. 
During the three years ended December 31,1997, the Company completed five
acquisitions: (i) Affinity Insurance Group, Inc. ("AINS"), an insurance company
domiciled in the state of Colorado, in June 1995, (ii) Affinity Bank ("AB"), a
thrift and loan company based in California, in October 1995, (iii) Ehlert
Publishing companies ("Ehlert"), a specialty publisher of sports and recreation
magazines, in March 1997, (iv) Camping World, Inc. ("Camping World"), a national
specialty retailer of merchandise and services for RV owners, in April 1997, and
(v) Rapid Response emergency road service contracts, in August 1997.

                                      22

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES


TABLE FOR PERCENTAGE COMPARISONS OF TOTAL REVENUES
FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995

<TABLE>
<CAPTION>

- ----------------------------------------------------------------------------------------------------------------------------

                                                                    Percentage of                     Percentage Increase
                                                                    Total Revenues                         (Decrease)
                                                                    --------------                    -------------------
                                                                                                     Year 1997    Year 1996  
                                                            1997           1996          1995        over 1996    over 1995
                                                         -------------------------------------------------------------------
<S>                                                       <C>           <C>           <C>             <C>           <C>
REVENUES:
      Membership services                                  38.7%          71.7%         72.5%           17.3%        (0.5%)
      Publications                                         17.7%          28.3%         27.5%           36.3%         3.3% 
      Merchandise                                          43.6%            ---           ---             ---          --- 
                                                         -------------------------------------------------------------------
                                                          100.0%         100.0%        100.0%          117.7%         0.5% 

COSTS APPLICABLE TO REVENUES:
      Membership services                                  22.5%          41.6%         40.2%           17.3%         4.2% 
      Publications                                         12.0%          20.2%         20.0%           29.5%         1.2% 
      Merchandise                                          29.6%            ---           ---            ---           --- 
                                                         -------------------------------------------------------------------
                                                           64.1%          61.8%         60.2%          125.6%         3.2% 
                                                         -------------------------------------------------------------------
GROSS PROFIT                                               35.9%          38.2%         39.8%          104.7%        (3.5%)

OPERATING EXPENSES:
      Selling, general and administrative                  18.9%          11.7%         13.2%          251.8%       (11.2%)
      Depreciation and amortization                         4.6%           6.0%          6.5%           67.8%        (7.5%)
                                                         -------------------------------------------------------------------
                                                           23.5%          17.7%         19.7%          189.6%        (9.9%)
                                                         -------------------------------------------------------------------
INCOME FROM OPERATIONS                                     12.4%          20.5%         20.1%           31.9%         2.8% 

NON-OPERATING ITEMS:
      Interest expense, net                                (9.0%)        (11.8%)       (11.8%)          68.5%         0.5% 
      Other non-operating income (expense), net             0.1%          (0.7%)        (1.2%)            ---       (36.9%)
                                                         -------------------------------------------------------------------
                                                           (8.9%)        (12.5%)       (13.0%)          57.6%        (2.8%)
                                                         -------------------------------------------------------------------
INCOME FROM CONTINUING OPERATIONS BEFORE
      INCOME TAXES AND EXTRAORDINARY ITEM                   3.5%           8.0%          7.1%           (8.3%)       13.0% 

INCOME TAX EXPENSE                                         (2.1%)         (4.4%)        (3.6%)           1.6%        21.7% 
                                                         -------------------------------------------------------------------
INCOME FROM CONTINUING OPERATIONS                           1.4%           3.6%          3.5%          (20.2%)        4.0% 
DISCONTINUED OPERATIONS:
      Income (loss) from discontinued operations, net 
         of applicable deferred income taxes                 ---          (0.5%)         0.3%         (100.0%)     (259.5%)
      Loss on disposal, net of applicable deferred
         income tax benefit                                (0.1%)         (4.2%)          ---          (95.0%)         --- 
                                                         -------------------------------------------------------------------
INCOME (LOSS) BEFORE EXTRAORDINARY ITEM                     1.3%          (1.1%)         3.8%         (355.7%)     (127.7%)
                                                                                        
EXTRAORDINARY ITEM:
      Loss on early extinguishment of debt, less applic-
         able current income tax benefit                   (0.1%)           ---           ---             ---          --- 
                                                         -------------------------------------------------------------------
NET INCOME (LOSS)                                           1.2%          (1.1%)         3.8%         (339.4%)     (127.7%)
                                                         -------------------------------------------------------------------
                                                         -------------------------------------------------------------------
</TABLE>

                                      23

<PAGE>

Year Ended December 31, 1997 Compared with Year Ended December 31, 1996

REVENUES

Revenues of $304.7 million for 1997 increased by approximately $164.7 million or
117.7% from the comparable period in 1996.  Excluding the Ehlert operations
acquired March 1997 and the Camping World operations acquired April 1997,
revenues were $149.9 million for 1997 compared to $140.0 million for the
comparable period in 1996, a 7.1% increase.

Membership services revenues for 1997 of $117.8 million increased by
approximately $17.4 million or 17.3% compared to $100.4 million for 1996. 
Excluding the Camping World membership services operations, 1997 membership
services revenue of $108.9 million increased $8.4 million compared to 1996. 
This increase is largely attributable to a $3.8 million increase in fee income
generated from the sales of vehicle insurance policies, $2.7 million increase in
revenues from the extended vehicle warranty programs, a $2.6 million increase in
financial and insurance services revenue and a $1.3 million increase from the
Rapid Response emergency road service programs.  These increases were partially
offset by (i) a net decrease in club membership revenue of $1.5 million,
comprised primarily of a $2.2 million decrease associated with reduced Coast to
Coast Club enrollment and a $0.8 million increase in Good Sam Club membership
revenue, and (ii) a $0.5 million decrease in member event revenue.

Publications revenues for 1997 of $53.9 million increased 36.3% from $39.5
million for 1996.  This $14.3 million revenue increase was primarily due to
$12.8 million in additional revenue from the acquisition of Ehlert Publishing. 
The remaining increase is due to (i) $0.5 million as a result of additional
issues of Woodalls Specials and ROADS TO ADVENTURE, (ii) $0.5 million in
additional TRAILER LIFE magazine  advertising revenue, and (iii) $0.5 million in
increased book and directory sales.

Merchandise revenue of $133.0 million related entirely to Camping World acquired
in April 1997.  On a pro forma basis, assuming the Camping World acquisition had
occurred at January 1, 1996, merchandise revenue for 1997 increased $6.9 million
or 4.6%.  This increase was principally attributable to a $3.5 million increase
in retail showroom sales and a $3.4 million increase in mail order sales.

COSTS APPLICABLE TO REVENUES

Costs applicable to revenues totaled $195.3 million in 1997, an increase of
$108.8 million or 125.6% over 1996.  Excluding the Ehlert and Camping World
operations acquired in 1997, costs applicable to revenues increased $7.1 million
for 1997 compared to 1996, an 8.2% increase.

Membership services costs and expenses increased by approximately $10.1 
million or 17.3% to $68.4 million for 1997 compared to $58.3 million in 1996. 
 Excluding the Camping World acquisition, membership services costs increased 
$6.9 million to $65.2 million.  This increase was primarily the result of 
increased expenses of $3.3 million associated with financial and insurance 
services, $1.7 million increase in marketing expenses associated with the new 
credit card program introduced in the fourth quarter of 1996, $1.9 million 
increase for emergency road service claims and marketing expenses, of which 
$1.0 million relates to the operations of the Rapid Response acquisition.

Publication costs and expenses of $36.6 million for 1997 increased $8.3 million
or 29.5% compared to 1996.  Excluding the Ehlert operations, costs increased
$0.2 million to $28.4 million in 1997.  Paper cost decreases realized in 1997 as
a result of a re-negotiated paper contract were more than offset by increases
associated with additional issues of ROADS TO ADVENTURE and Woodall Specials
and increased book marketing and fulfillment costs.

                                      24

<PAGE>

Merchandise costs applicable to revenues of $90.4 million related entirely to
Camping World acquired in April 1997.  On a pro forma basis, assuming the
Camping World acquisition had occurred at January 1, 1996, merchandise costs for
1997 increased $6.2 million or 5.7%.  In addition to the corresponding $5.0
million increase attributable to the increase in merchandise sales, the gross
profit margin on merchandise sales decreased by $1.2 million or 0.8%.  

OPERATING EXPENSES

Selling, general and administrative expenses of $57.4 million for 1997 were
$41.1 million over 1996.  Excluding Ehlert and Camping World operations, general
and administrative expenses increased $2.2 million largely attributed to
recording $2.3 million of deferred executive compensation in 1997.  Depreciation
and amortization expenses of $14.0 million were $5.7 million over 1996.  This
increase was primarily due to depreciation and amortization of fixed assets and
intangibles attributable to the Ehlert and Camping World acquisitions.

INCOME FROM OPERATIONS

Income from operations of $37.9 million for 1997 increased by $9.2 million or
31.9% compared to 1996.  This was due to $9.3 million of income from operations
generated by the Ehlert and Camping World acquisitions, $1.6 million gross
profit increase from membership services, $1.3 million gross profit from
publications which was partially offset by a $3.0 million increase in operating
expenses.

NON-OPERATING ITEMS

Non-operating items for 1997 were $27.6 million compared to $17.5 million for
1996.  The increase is primarily interest on the $130.0 million 11% Senior Notes
issued April 1997 and the absence of restructuring charges incurred in 1996.

INCOME FROM CONTINUING OPERATIONS BEFORE INCOME TAXES AND EXTRAORDINARY ITEM

Income from continuing operations before income taxes and extraordinary item in
1997 was $11.3 million compared to $11.2 million for 1996. This increase was due
to the increase in income from operations from the Ehlert and Camping World
acquisitions, and an increase in gross profit from membership services and
publications, offset by increases in operating expenses.

INCOME TAXES

Income taxes for 1997 of $6.2 million increased slightly from 1996 primarily as
a result of additional amortization of non-deductible goodwill.  The effective
income tax rates in both 1997 and 1996 are higher than statutory rates due
primarily to the amortization of non-deductible goodwill.

INCOME FROM CONTINUING OPERATIONS

Income from continuing operations for 1997 was $4.1 million compared to $5.1
million for 1996.  This decrease was due to the increase in income from
operations, as noted above, more than an offset by an increase in interest
expense.

DISCONTINUED OPERATIONS

As further described in Note 18 to the consolidated financial statements, the
Company adopted a plan to dispose of the assets of NAFE in the fourth quarter of
1996.  Additional losses of $0.3 million, net of taxes, were recognized in 1997
to finalize the disposal of the NAFE operations.

                                      25

<PAGE>

EXTRAORDINARY ITEM

The Company refinanced its senior term and revolving credit facilities in April
1997.  As a result, the Company incurred a write-off of unamortized financing
costs of $0.2 million, net of tax.

NET INCOME (LOSS)

Net income for 1997 was $3.5 million compared to a net loss of $1.5 million for
1996.  This $5.0 million difference resulted from $9.2 million of income from
operations, and a $6.0 million decrease in loss from discontinued operations and
extraordinary item, offset by a $10.1 million increase in non-operating
expenses, and a $0.1 million increase in income tax expense.

Year Ended December 31, 1996 Compared with Year Ended December 31, 1995

REVENUES

Revenues for 1996 of $140.0 million increased slightly from $139.2 million for
1995 due to a $1.2 million increase in publications revenues partially offset by
a $0.5 million decrease in membership services revenues.  Excluding the AB and
AINS operations acquired in October and June of 1995, respectively, revenues
were $138.9 million in 1996 compared to $139.0 million in 1995.

Membership services revenues for 1996 of $100.4 million decreased slightly from
$100.9 million for 1995.  The $0.5 million decrease in membership services
revenues resulted primarily from $0.8 million in additional revenues from the
financial services operations of AB and AINS which were acquired in 1995 and a
$1.3 million increase in RV financing and extended vehicle program income, which
were offset by a net decrease of $0.9 million in club membership revenues due
primarily to reduced membership enrollment in the Coast to Coast clubs and a
$1.6 million net decrease in marketing and commission fee income largely
composed of a decrease in the emergency road service program income.

Publications revenues for 1996 of $39.5 million increased 3.3% from $38.3
million for 1995.  This increase was primarily due to higher advertising income
associated with higher advertising lineage and advertising rates.

COSTS APPLICABLE TO REVENUES

Costs applicable to revenues (membership services and publications expenses) 
for 1996 were $86.6 million or 61.8% of revenues compared to $83.9 million or 
60.3% of revenues for 1995.  Excluding the AB and AINS operations acquired in 
1995, costs applicable to revenues were $84.0 million or 60.5% of revenues 
for 1996 compared to $83.3 million or 59.9% of revenues for 1995.  Costs 
associated with operations acquired in 1995 contributed $2.0 million of the 
$2.7 million overall increase.  The balance of the increase related to 
increased expenses associated with the development of an Internet web site, 
the introduction of a new member credit card and higher club development, 
membership service and marketing costs. Such increases were only partially 
offset by savings from the discontinuance of a direct mail catalog in 1996, a 
reduction in marketing expense for the VIP program and reduced membership 
enrollment expense in the Coast to Coast clubs.

OPERATING EXPENSES

Operating expenses for 1996 of $24.7 million or 17.6% of revenues decreased by
$2.7 million or 9.9% from $27.4 million. The $2.7 million decrease in operating
expenses was attributed to recording no phantom stock expense in 1996, a net
decrease in other administrative costs as well as lower amortization expenses as
certain customer lists and other intangibles were amortized in full in 1995.

                                      26

<PAGE>

INCOME FROM OPERATIONS

Income from operations of $28.7 million or 20.5% of revenues for 1996 increased
by $0.8 million or 2.8% compared to $27.9 million or 20.1% of revenues for 1995.
Excluding the operations of ATL and AINS which were acquired in 1995, income
from operations of $30.4 million or 21.9% of revenues for 1996 increased by $2.1
million or 7.4% compared to $28.3 million or 20.3% of revenues for 1995. The
improvement in operating income excluding operations acquired in 1995 is
primarily a result of lower operating expenses as discussed above.

NON-OPERATING ITEMS

Non-operating items for 1996 were $17.5 million compared to $18.0 million for
1995.  The decrease is primarily due to non-recurring expenses in the amount of
a $1.0 million provision for management restructuring charges in 1996 compared
to a $1.2 million facility relocation expense and a $0.4 million loss on sale of
assets in 1995.  The slight increase in interest expense resulted from higher
average borrowings which were largely offset by lower interest rates.

INCOME FROM CONTINUING OPERATIONS BEFORE INCOME TAXES

Income from continuing operations before income taxes for 1996 was $11.2 million
compared to $9.9 million for 1995. The increase was primarily due to lower
operating expenses as discussed above which were only partially offset by costs
associated with AB and AINS which were acquired in 1995.

INCOME TAXES

Income taxes for 1996 increased by $1.1 million to $6.1 million from $5.0
million in 1995 as a result of higher pre-tax income.  The effective income tax
rate in both 1996 and 1995 is higher than statutory rates due primarily to the
amortization of non-deductible goodwill.

INCOME FROM CONTINUING OPERATIONS

Income from continuing operations for 1996 was $5.1 million compared to $4.9
million for 1995.  The increase was primarily due to lower operating expenses
which were only partially offset by costs associated with AB and AINS which were
acquired in 1995.

DISCONTINUED OPERATIONS

As further described in Note 18 to the consolidated financial statements, the
Company adopted a plan to dispose of the assets of NAFE in the fourth quarter of
1996.  Aggregate losses of $6.6 million, net of taxes, were recognized in 1996
from such discontinued operations.  The loss from NAFE in 1996 resulted from a
27% decrease in membership revenues in 1996 compared to 1995 while the
percentage of costs applicable to revenues increased in 1996 compared to 1995.

NET INCOME (LOSS)

Net loss for 1996 was $1.5 million compared to net income of $5.3 million for
1995.  This $6.8 million difference resulted from a $1.7 million decrease in
gross profit from club membership services, a $1.1 million decrease in gross
profit for AB and AINS, a $1.1 million increase in income taxes and a $7.0
million increase in the loss from NAFE.  These losses were partially offset by a
$0.9 million increase in gross profit from publications and a $3.2 million
decrease in operating and non-operating expenses.

                                      27

<PAGE>

LIQUIDITY AND CAPITAL RESOURCES 

AGHI is a holding company whose only asset is the capital stock of AGI.  On
March 6, 1997 and April 2, 1997, as discussed further below, AGI completed the
acquisitions of the stock of Ehlert and Camping World, respectively.  These
acquisitions were funded primarily through borrowings under the AGI Senior
Credit Facility established April 2, 1997 and the $130.0 million AGHI Senior
Notes issuance.  The proceeds from the AGHI Senior Notes, net of expenses and
repayments of approximately $7.5 million of AGHI's debt were contributed by AGHI
to AGI as capital.  Interest on the AGHI Senior Notes, as well as other
obligations discussed below which were entered into by AGHI related to the
acquisitions, will be serviced from dividends from AGI as discussed below.

Cash, cash equivalents and investments totaled $46.6 million at December 31,
1997 compared to $4.8 million at December 31, 1996.  Included in the December
31, 1997 cash, cash equivalents and investments is $42.5 million which is
restricted for use by AB and AINS subsidiaries.  The assets of AB and AINS are
subject to regulatory restrictions on dividends or other distributions to the
Company and are unavailable to reduce Company debt.  In addition, both AB and
AINS, although required to be consolidated with the Company, are recognized as
"unrestricted" or non-guarantying subsidiaries as defined in the AGI Senior
Credit Facility, as discussed further below, and AB only is "unrestricted" under
the terms of the AGI Senior Subordinated Notes and the AGHI Senior Notes.

Both AB and AINS are subject to regulatory guidelines that, among other things,
stipulate the minimum capital requirements for each entity based on certain
operating ratios.  To maintain those ratios the Company contributed $10.5
million and $1.0 million of capital to AB and AINS during 1997, respectively. 
It is anticipated that additional capital contributions of $1.0 million will be
made to AB during 1998.

On March 6, 1997, AGI acquired the stock of Ehlert for $22.4 million, of which
$20.9 million was paid in cash at closing.  In addition, a $1.5 million note was
issued by AGHI to the seller, of which $1.0 million was repaid in April 1997. 
The balance of the note is payable on March 6, 1999, together with interest at
5% per annum.  In addition, John Ehlert, the founder and principal stockholder
of Ehlert, entered into a non-competition agreement for $0.2 million.  The
purchase price of Ehlert was funded primarily through borrowings under the AGI
Senior Credit Facility and a $6.5 million capital contribution to AGI from AGHI
($5.0 million of the capital contribution was in cash).

On April 2, 1997, AGI acquired the stock of Camping World for $108.0 million in
cash, including $19.0 million for non-competition and consulting agreements with
certain Camping World executives.  In addition, AGHI entered into the Camping
World Management Incentive Agreements with certain Camping World executives
pursuant to which up to an additional $15.0 million will be paid subject to
Camping World achieving certain operating goals.  Such contingent amounts will
be payable in $1.0 million annual installments on the first four anniversaries
of the closing and $11.0 million on the fifth anniversary of the closing.  The
purchase price of Camping World was funded through capital contributions of
$119.5 million to AGI from AGHI (consisting of the net proceeds from the April
2, 1997 issuance of the AGHI Senior Notes, net of expenses and repayments of
approximately $7.5 million of AGHI's debt) together with borrowings under the
AGI Senior Credit Facility (discussed below).

The $75.0 million AGI Senior Credit Facility provides a term loan of $30.0
million (reducing in quarterly principal installments of $1.5 million) and a
$45.0 million revolving credit line.  The interest on borrowings under the
senior credit facility is at variable rates based on the ratio of total cash
flow to outstanding indebtedness (as defined).  Interest rates float with prime
and the London Interbank Offered Rates (LIBOR), plus an applicable margin
ranging from 0.75% to 2.75% over the stated rates.  AGI also pays a commitment
fee of 0.5% per annum on the unused amount of the revolving credit line.  The
AGI Senior Credit Facility is secured by a security interest in the assets of
AGI and its subsidiaries and a pledge of the stock of AGI and its subsidiaries. 
At December 31, 1997, $7.4 million was outstanding under the $45.0 million
revolving credit line.

                                      28

<PAGE>

The AGI Indenture limits borrowings under the AGI Senior Credit Facility to 150%
of AGI's consolidated cash flow (as defined) for the preceding four fiscal
quarters.  For the purposes of this calculation, the results of Camping World
and Ehlert are only included for periods after their acquisition.  As of
December 31, 1997, permitted borrowings under the undrawn revolving line of the
AGI Senior Credit Facility were $45.0 million.

The AGI Senior Credit Facility and the AGI Indenture allow for, among other
things, the distribution of payments by AGI to AGHI to service the semi-annual
interest due on the AGHI Senior Notes and the annual amounts due under the
Camping World Management Incentive Agreements.  Such distributions are subject
to AGI's compliance with certain restrictive covenants, including, but not
limited to, an interest coverage ratio, fixed charge coverage ratio, minimum
operating cash flow, and limitations on capital expenditures and total
indebtedness. Under the terms of the AGI Senior Credit Facility and AGI
Indenture, AGI would have been permitted to make dividends to AGHI up to $123.1
million, to service these obligations when due, as of December 31, 1997.

During 1997, payments under the terms of several phantom stock agreements
totaled $0.6 million.  Additional phantom stock payments of $2.0 million are
scheduled to be made over the next twelve months.

Capital expenditures in 1997 totaled $4.7 million compared to capital
expenditures of $1.7 million in 1996.  Capital expenditures are anticipated to
be approximately $5.0 million for the remainder of 1998, primarily for the
addition of two Camping World supercenters, and continued enhancements to
membership marketing databases, inbound and outbound tele-communications, and
computer software and hardware, some related to the Year 2000 compliance.

Regarding the Year 2000 compliance issue for information systems, the Company
has recognized the need to ensure that its computer operations and operating
systems will not be adversely affected by the upcoming calendar Year 2000 and is
cognizant of the time sensitive nature of the problem.  The Company has assessed
how it may be impacted by Year 2000 and has formulated and commenced
implementation of a comprehensive plan to address known issues as they relate to
its information systems.  The plan, as it relates to information systems,
involves a combination of software modification, upgrades and replacement.  The
necessary modifications to the Company's financial and operational information
systems are expected to be completed by the first quarter of 1999 and the
Company preliminarily estimates the cost to be in the range of $1.0 to $1.5
million.  The Company is not yet able to estimate the cost of Year 2000
compliance with respect to subcontracted production systems, products, customers
and suppliers; however, based on a preliminary review, management does not
expect that such costs will have a material adverse effect on the future
consolidated results of operations of the Company.

Management believes that funds generated by operations together with available
borrowings under its revolving credit line will be sufficient to satisfy the
Company's operating cash needs, debt obligations and capital requirements of its
existing operations during the next twelve months.


FACTORS AFFECTING FUTURE PERFORMANCE

Although increases in operating costs could adversely affect the Company's
operations, management does not believe that inflation has had a material effect
on operating profit during the past several years.  However, fuel shortages and
substantial increases in propane and gasoline costs could have a significant
impact on the Company's travel-related membership services and publications
revenues.  Historically such events have caused declines in advertisements but
have not significantly affected club membership enrollment.  The Company is
unable to predict at what point fluctuating fuel prices may begin to adversely
impact revenues or cash flow.  The Company believes it will be able to partially
offset any cost increases with price increases to its members and certain cost
reducing measures.

                                      29

<PAGE>

SEASONALITY

The Company's cash flow is highest in the second half of the year due to the
seasonal nature of the retail segment and membership renewals of the Coast to
Coast clubs in the fourth quarter.


DISCLOSURE REGARDING FORWARD LOOKING STATEMENTS        

This filing contains statements that are "forward looking statements," and
includes, among other things, discussions of the Company's business strategy and
expectations concerning market position, future operations, margins,
profitability, liquidity and capital resources, as well as statements concerning
the integrations of acquired operations and the achievement of financial
benefits and operational efficiencies in connection with acquisitions.  Forward
looking statements are included in "Business -- General," "Business -- Business
Strategy," "Business -- RV Industry," "Business -- Operations," "Business --
Competition," "Legal Proceedings," "Management's Discussion and Analysis of
Financial Condition and Results of Operations."  Although the Company believes
that the expectations reflected in such forward looking statements are
reasonable, it can give no assurance that such expectations will prove to have
been correct.  Generally, these statements relate to business plans or
strategies, projected or anticipated benefits or other consequences of such
plans or strategies, number of acquisitions and projected or anticipated
benefits from acquisitions made by or to be made by the Company (including the
acquisitions of Camping World, Inc. and the Ehlert Publishing companies), or
projections involving anticipated revenues, expenses, earnings, levels of
capital expenditures or other aspects of operating results.  All phases of the
operations of the Company are subject to a number of uncertainties, risks and
other influences, including consumer spending, fuel prices, general economic
conditions, regulatory changes and competition, many of which are outside the
control of the Company, any one of which, or a combination of which, could
materially affect the results of the Company's operations and whether the
forward looking statements made by the Company ultimately prove to be accurate.

                                      30

<PAGE>

ITEM 8:  FINANCIAL STATEMENTS AND SUPPLEMENTAL DATA 


INDEX TO FINANCIAL STATEMENTS
                                                                     PAGE
                                                                     ----
     Independent Auditors' Report                                     32
     
     
     Consolidated Balance Sheets as of December 31, 1997 and 1996     33
     
     
     Consolidated Statements of Operations for the years ended 
     December 31, 1997, 1996 and 1995                                 34
     
     
     Consolidated Statements of Stockholder's Deficit for the
     years ended December 31, 1997, 1996 and 1995                     35
     
     
     Consolidated Statements of Cash Flows for the years ended
     December 31, 1997, 1996 and 1995                                 36
     
     
     Notes to Consolidated Financial Statements                       37
     
     Schedule II - Valuation and Qualifying Accounts                  50
     
All other financial statement schedules not listed have been omitted since the
required information is included in the consolidated financial statements, the
notes thereto, is not applicable, or not required.

                                      31

<PAGE>

INDEPENDENT AUDITORS' REPORT


Board of Directors
Affinity Group Holding, Inc. and subsidiaries


We have audited the accompanying consolidated balance sheets of Affinity Group
Holding, Inc. and subsidiaries as of December 31, 1997 and 1996, and the related
consolidated statements of operations, stockholder's deficit, and cash flows for
each of the three years in the period ended December 31, 1997.  Our audits also
included the financial statement schedule listed in the index at Item 8.  These
financial statements and financial statement schedule are the responsibility of
the Company's management.  Our responsibility is to express an opinion on these
financial statements and financial statement schedule based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. 
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of Affinity Group Holding, Inc. and
subsidiaries as of December 31, 1997 and 1996, and the results of their
operations and their cash flows for each of the three years in the period ended
December 31, 1997 in conformity with generally accepted accounting principles. 
Also, in our opinion, such financial statement schedule, when considered in
relation to the basic consolidated financial statements taken as a whole,
presents fairly in all material respects the information set forth therein.


Deloitte & Touche LLP
March 5, 1998
Denver, Colorado

                                      32

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

DECEMBER 31, 1997 AND 1996 (IN THOUSANDS, EXCEPT SHARE AMOUNTS)

<TABLE>
<CAPTION>

- ----------------------------------------------------------------------------------------------------------------------------

                                                                                       1997             1996
                                                                                   -----------    ------------
<S>                                                                               <C>           <C>
ASSETS
       CURRENT ASSETS:
             Cash and cash equivalents                                              $   43,978    $     4,278 
             Investments                                                                 2,590            499 
             Accounts receivable, less allowance for doubtful accounts
                  of $731 in 1997 and $1,081 in 1996                                    25,802         14,812 
             Inventories                                                                30,283          2,473 
             Prepaid expenses and other assets                                          11,089          6,052 
             Deferred tax asset - current                                                    -          2,228 
                                                                                   -----------    ------------
                  Total current assets                                                 113,742         30,342 

       PROPERTY AND EQUIPMENT                                                           51,559         10,550 
       LOANS RECEIVABLE                                                                 44,973         13,134 
       INTANGIBLE ASSETS                                                               206,104        109,065 
       DEFERRED TAX ASSET                                                                8,521         13,516 
       RESTRICTED INVESTMENTS                                                            2,096          2,137 
       OTHER ASSETS                                                                      5,391          4,411 
       NET LONG-TERM ASSETS OF DISCONTINUED OPERATIONS                                       -            973 
                                                                                   -----------    ------------
                                                                                     $ 432,386      $ 184,128 
                                                                                   -----------    ------------
                                                                                   -----------    ------------
LIABILITIES AND STOCKHOLDER'S DEFICIT
       CURRENT LIABILITIES:
             Accounts payable                                                       $   16,334    $     4,517 
             Accrued interest                                                            7,371          2,966 
             Accrued taxes                                                               5,035              - 
             Accrued liabilities                                                        23,498         14,516 
             Customer deposits                                                          74,528         14,979 
             Deferred tax liability - current                                            2,132              - 
             Current portion of long-term debt                                           6,132          5,344 
             Net current liabilities of discontinued operations                              -          1,464 
                                                                                   -----------    ------------
                  Total current liabilities                                            135,030         43,786 

       DEFERRED REVENUES                                                                79,572         70,113 
       LONG-TERM DEBT                                                                  288,229        142,031 
       OTHER LONG-TERM LIABILITIES                                                       5,467          7,632 
       COMMITMENTS AND CONTINGENCIES                                                         -              - 
                                                                                   -----------    ------------
                                                                                       508,298        263,562 
                                                                                   -----------    ------------
       STOCKHOLDER'S DEFICIT:
             Common stock, $.01 par value, 1,000 shares authorized,
                  100 shares issued and outstanding                                          1              1 
             Additional paid-in capital                                                 12,021         12,021 
             Accumulated deficit                                                       (87,934)       (91,456)
                                                                                   -----------    ------------
                  Total stockholder's deficit                                          (75,912)       (79,434)
                                                                                   -----------    ------------
                                                                                     $ 432,386       $184,128
                                                                                   -----------    ------------
                                                                                   -----------    ------------
</TABLE>
See notes to consolidated financial statements.

                                      33

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS
FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995 (IN THOUSANDS)
<TABLE>
<CAPTION>

- ----------------------------------------------------------------------------------------------------------------------------

                                                                         1997          1996          1995
                                                                     ----------      ---------   ----------
<S>                                                                  <C>           <C>          <C>
REVENUES:                                                       
         Membership services                                          $ 117,839      $ 100,434   $  100,947 
         Publications                                                    53,891         39,545       38,290 
         Merchandise                                                    132,953              -            - 
                                                                     ----------      ---------   ----------
                                                                        304,683        139,979      139,237
COSTS APPLICABLE TO REVENUES:
         Membership services                                             68,417         58,338       55,997 
         Publications                                                    36,554         28,236       27,906 
         Merchandise                                                     90,378              -            - 
                                                                     ----------      ---------   ----------
                                                                        195,349         86,574       83,903 

GROSS PROFIT                                                            109,334         53,405       55,334 

OPERATING EXPENSES:
         Selling, general and administrative                             57,435         16,326       18,376 
         Depreciation and amortization                                   13,997          8,340        9,013 
                                                                     ----------      ---------   ----------
                                                                         71,432         24,666       27,389
                                                                     ----------      ---------   ----------

INCOME FROM OPERATIONS                                                   37,902         28,739       27,945

NON-OPERATING ITEMS:
         Interest expense, net                                          (27,825)       (16,518)     (16,433)
         Other non-operating income (expense), net                          218           (996)      (1,579)
                                                                     ----------      ---------   ----------
                                                                        (27,607)       (17,514)     (18,012)
                                                                     ----------      ---------   ----------

INCOME FROM CONTINUING OPERATIONS BEFORE
         INCOME TAXES AND EXTRAORDINARY ITEM                             10,295         11,225        9,933
INCOME TAX EXPENSE                                                       (6,240)        (6,144)      (5,047)
                                                                     ----------      ---------   ----------
INCOME FROM CONTINUING OPERATIONS                                         4,055          5,081        4,886
DISCONTINUED OPERATIONS:
         Income (loss) from discontinued operations, net of
             applicable deferred income tax benefits of $384 in
             1996 and deferred income tax expense of $264
             in 1995                                                        -             (686)         430
         Loss on disposal, net of applicable deferred income
             tax benefits of $176 and $1,060 in 1997 and 1996,
             respectively                                                  (294)        (5,866)          - 
                                                                     ----------      ---------   ----------
INCOME (LOSS) BEFORE EXTRAORDINARY ITEM                                   3,761         (1,471)       5,316

EXTRAORDINARY ITEM:
         Loss on early extinguishment of debt, less applic-
            able current income tax benefit of $147                        (239)           -            - 
                                                                     ----------      ---------   ----------
NET INCOME (LOSS)                                                        $3,522        ($1,471)      $5,316 
                                                                     ----------      ---------   ----------
                                                                     ----------      ---------   ----------

</TABLE>


See notes to consolidated financial statements.

                                      34

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDER'S DEFICIT
FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
(IN THOUSANDS EXCEPT NUMBER OF SHARES)
<TABLE>
<CAPTION>

- ----------------------------------------------------------------------------------

                                 Common Stock               Additional
                                --------------   Paid-in    Accumulated
                                Shares  Amount  Capital      Deficit      Total
                                ------  ------  --------   ------------  ---------
<S>                             <C>    <C>     <C>        <C>           <C>
BALANCES AT JANUARY 1, 1995       100     $1     $15,705     ($89,985)   ($74,279)
      Dividends                                   (3,684)      (5,316)     (9,000)
      Net income                                                5,316       5,316
                                ------  ------  --------   ------------  ---------
                                
BALANCES AT DECEMBER 31, 1995     100      1      12,021      (89,985)    (77,963)
      Net loss                                                 (1,471)     (1,471)
                                ------  ------  --------   ------------  ---------

BALANCES AT DECEMBER 31, 1996     100      1      12,021      (91,456)    (79,434)
      Net income                                                3,522       3,522
                                ------  ------  --------   ------------  ---------
                                
BALANCES AT DECEMBER 31, 1997     100      $1    $12,021     ($87,934)   ($75,912)
                                ------  ------  --------   ------------  ---------
                                ------  ------  --------   ------------  ---------

</TABLE>

See notes to consolidated financial statements.

                                      35

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995 (IN THOUSANDS)
<TABLE>
<CAPTION>

- -----------------------------------------------------------------------------------------------------------------

                                                                                 1997        1996          1995
                                                                               -------     ---------  -----------
<S>                                                                           <C>          <C>       <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income (loss)                                                            $3,522      ($1,471)  $    5,316 
   Adjustments to reconcile net income (loss) to net cash
         provided by operating activities:
         Deferred tax provision                                                  1,677        2,023        4,990 
         Depreciation and amortization                                          13,997        8,340        9,013 
         Provision for losses on accounts receivable                                90          278          548 
         Provision for estimated loss on disposal of NAFE                           -        6,926            - 
         Deferred compensation                                                   2,300            -        1,000 
         (Gain) loss on disposal of property and equipment                          (6)           1          (48)
         Loss on lease abandonment                                                  -            -         1,228 
         Write-off of leasehold improvements                                        -            -           400 
         Extraordinary item - loss on early extinguishment of debt                 386            -           - 
         Changes in operating assets and liabilities (net of
               purchased businesses):
               Accounts receivable                                              (6,904)         (36)      (4,810)
               Inventories                                                       3,612        1,400         (512)
               Prepaids and other assets                                        (2,738)        (557)        (419)
               Long-term lease prepayment                                           -            -        (1,679)
               Accounts payable                                                (11,946)          91          634 
               Accrued and other liabilities                                     4,346       (1,307)      (2,375)
               Deferred revenues                                                 5,094        1,411        1,254 
               Net assets and liabilities of discontinued operations              (491)        (706)        (817)
                                                                               -------     ---------  -----------
                      Net cash provided by operating activities                 12,939       16,393       13,723 
                                                                               -------     ---------  -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
   Capital expenditures                                                         (4,698)      (1,743)      (4,713)
   Proceeds from sale of property and equipment                                     46            2          263 
   Net changes in intangible assets                                            (10,838)        (437)          30 
   Net changes in investments                                                   (2,050)         893           - 
   Net changes in loans receivable                                             (31,839)      (4,660)         893 
   Purchase of investments                                                          -            -        (3,529)
   Purchase of Ehlert Publishing Group, Inc.                                   (20,889)          -            - 
   Purchase of Camping World, Inc., net of cash acquired                       (97,418)          -            - 
   Purchase of Affinity Thrift and Loan, net of cash acquired                       -            -         1,854 
   Purchase of Affinity Insurance Group, Inc.                                       -            -          (356)
   Note receivable from affiliate                                                   -         3,113       (3,113)
                                                                               -------     ---------  -----------
                      Net cash used in investing activities                   (167,686)      (2,832)      (8,671)
                                                                               -------     ---------  -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
   Net change in customer deposits                                              59,549        4,005           - 
   Dividends paid                                                                   -            -        (9,000)
   Borrowings on long-term debt                                                205,580       34,200      125,046 
   Principal payments of long-term debt                                        (70,682)     (51,321)    (117,820)
                                                                               -------     ---------  -----------
                      Net cash provided by (used in) financing activities      194,447      (13,116)      (1,774)
                                                                               -------     ---------  -----------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                       39,700          445        3,278 

CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR                                   4,278        3,833          555 
                                                                               -------     ---------  -----------
CASH AND CASH EQUIVALENTS AT END OF YEAR                                       $43,978     $  4,278   $    3,833 
                                                                               -------     ---------  -----------
                                                                               -------     ---------  -----------
</TABLE>

See notes to consolidated financial statements.

                                      36

<PAGE>

AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995

- -------------------------------------------------------------------------------

1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     PRINCIPLES OF CONSOLIDATION - The consolidated financial statements include
     the accounts of Affinity Group Holding, Inc. ("AGHI"), its wholly-owned
     subsidiary, Affinity Group, Inc. ("AGI"), and AGI's subsidiaries
     (collectively the Company).  AGHI was formed in November 1996 and all of
     the stock of AGI was contributed to AGHI from its parent, AGI Holding Corp.
     ("AGHC"), formerly Affinity Group Holding, Inc., upon formation.  Since all
     companies are under common control, and since AGHI has no operations other
     than those related to AGI and AGI's subsidiaries, the contribution was
     accounted for as if it was a pooling of interests.  Therefore, the accounts
     of AGI and AGI's subsidiaries are presented in AGHI's financial statements.
     All significant intercompany transactions and balances have been
     eliminated.  Certain reclassifications of prior year amounts have been made
     to conform to the current presentation.

     DESCRIPTION OF THE BUSINESS - The Company is a membership based direct
     marketing company which sells club memberships, products, services, and
     publications to selected affinity groups primarily in North America.  The
     Company markets club memberships, merchandise and services to RV owners,
     camping and golf enthusiasts.  The Company also publishes magazines,
     directories and books.  In connection with the acquisition of Camping World
     (see Note 2), the Company now offers a full array of merchandise and
     services for RV owners through retail supercenters and mail order
     operations.  Further, through the acquisitions of Affinity Thrift and Loan
     and Affinity Insurance Group, Inc. in 1995 (see Note 2), the Company offers
     certain banking services and underwriting property and casualty insurance
     for its members and others in the states in which it is licensed to do
     business.

     USE OF ESTIMATES -  The preparation of the Company's consolidated financial
     statements in conformity with generally accepted accounting principles
     requires the Company's management to make estimates and assumptions that
     affect the amounts reported in these financial statements and accompanying
     notes.  Actual results could differ from those estimates.

     CASH AND CASH EQUIVALENTS - The Company considers all short-term, highly
     liquid investments purchased with a maturity date of three months or less
     to be cash equivalents.

     INVENTORIES - Inventories are valued at the lower of cost (generally 
     last-in, first-out) or market.  Inventories consist of books, paper, and 
     retail travel and leisure merchandise.

     PROPERTY AND EQUIPMENT - Property and equipment are recorded at cost. 
     Depreciation of property and equipment is provided using the straight-line
     method over the following estimated useful lives of the assets:
<TABLE>
<CAPTION>
                                              YEARS
                                              -----
<S>                                          <C>
     Buildings and improvements                3-31
     Furniture and equipment                   3-12
     Software                                  3-5
</TABLE>

     Leasehold improvements, included in buildings and improvements, are
     amortized over the lives of the respective leases.

                                      37

<PAGE>

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     LOANS RECEIVABLE -  Loans Receivable were acquired as part of Affinity
     Thrift and Loan (see Note 2).  In accordance with purchase accounting
     rules, the loans were recorded at their fair value, $9,367,000.  The
     adjustment for fair value is being amortized using the interest method over
     the weighted average term to maturity of the affected loans, 16 years.

     INTANGIBLE ASSETS - Intangible assets are amortized over the following
     lives:

<TABLE>
<CAPTION>
                                                             YEARS
                                                             -----
    <S>                                                     <C>
     Goodwill                                                  40
     Membership and customer lists                            3-10
     Resort and golf course agreements                         4
     Noncompete and deferred consulting agreements            3-15
     Organizational costs                                      5

     Deferred financing costs are amortized over the lives of the related 
     debt agreements.

</TABLE>
              
     IMPAIRMENT OF LONG-LIVED ASSETS - In March 1995, the Financial 
     Accounting Standards Board issued Statement of Financial Accounting 
     Standards ("SFAS") No. 121, "Accounting for the Impairment of Long-Lived 
     Assets and for Long-Lived Assets to Be Disposed Of."  SFAS No. 121 
     requires that long-lived assets, including intangible assets, be 
     reviewed for impairment whenever events or changes in circumstances 
     indicate that the carrying amount of an asset may not be recoverable and 
     establishes guidelines for determining fair value based on future net 
     cash flows for the use of the asset and for the measurement of the 
     impairment loss.  Any impairment loss is recorded in the period in which 
     the recognition criteria are first applied and met. The adoption by the 
     Company of SFAS No. 121 in 1996 had no material effect on its results of 
     operations or on its financial position.

     REVENUE RECOGNITION - Merchandise revenue is recognized when products are
     sold in the retail stores, or shipped via mail order or when services are
     provided to customers.  Membership and Emergency Road Service ("ERS")
     revenues are deferred and recognized over the life of the membership.  Good
     Sam Club lifetime membership revenues and expenses are deferred and
     recognized over 18 years which is the actuarially determined fulfillment
     period.  Promotional expenses, consisting primarily of direct mail
     advertising, are deferred and expensed over the period of expected future
     benefit.  Renewal expenses are expensed at the time related materials are
     mailed.  ERS claims expenses are recognized when incurred.  

     PUBLICATIONS REVENUE AND EXPENSE - Newsstand sales of publications and
     related expenses are recorded at the time of delivery net of estimated
     provision for returns.  Subscription sales of publications are reflected in
     income over the lives of the subscriptions.  The related selling expenses
     are expensed as incurred.  Advertising revenues and related expenses are
     recorded at the time of delivery.  Subscription and newsstand revenues and
     expenses related to annual publications are deferred until the publications
     are distributed.

     DEFERRED REVENUE - For balance sheet purposes, deferred revenues are
     classified as long-term, although a portion of the amounts deferred expire
     over the next year.

     COMPREHENSIVE INCOME - In June 1997, the Financial Accounting Standards
     Board issued SFAS 130, "Reporting Comprehensive Income."  SFAS 130 requires
     companies to disclose comprehensive income and its components.  The Company
     currently has no items of other comprehensive income and therefore SFAS 130
     does not apply.

                                      38

<PAGE>

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

     SEGMENTS OF AN ENTERPRISE AND RELATED INFORMATION - In June 1997, the
     Financial Accounting Standards Board issued SFAS No. 131, "Disclosures
     about Segments of an Enterprise and Related Information", which will be
     effective for the Company beginning January 1, 1998.  SFAS No. 131
     redefines how operating segments are determined and requires disclosure of
     certain financial and descriptive information about a company's operating
     segments.  The Company believes the segment information required to be
     disclosed under SFAS No. 131 will be more comprehensive than previously
     provided, including expanded disclosure of income statement and balance
     sheet items for each of its reportable operating segments.

2.   ACQUISITIONS

     On April 2, 1997, the Company acquired the common stock of Camping 
     World, Inc. ("CWI") for $108.0 million in cash, including $19.0 million 
     for non-competition and consulting agreements with certain Camping World 
     executives.  In addition, AGHI entered into a management incentive 
     agreement with certain Camping World executives pursuant to which up to 
     $15.0 million will be paid subject to Camping World achieving certain 
     goals.  The purchase price of Camping World was funded through capital 
     contributions to AGI from AGHI (consisting of the net proceeds from the 
     April 2, 1997 issuance by AGHI of $130.0 million in 11% senior notes due 
     2007, net of expenses and repayment of approximately $7.5 million of 
     AGHI's debt) together with borrowings under the AGI's $75.0 million 
     senior credit facility established April 2, 1997.  Camping World is a 
     national specialty retailer of merchandise and services for RV owners.
     
     On March 6, 1997, the Company acquired the stock of Ehlert Publishing
     Group, Inc. ("EPG") for $22.4 million, of which $20.9 million was paid in
     cash at closing.  In addition, a $1.5 million note was issued by AGHI, to
     the seller, of which $1.0 million was repaid in April 1997.  The purchase
     price of EPG was funded primarily through borrowings under the AGI's 
     senior credit facility and a $6.5 million capital contribution to AGI from
     AGHI ($5.0 million of the capital contribution was in cash).  EPG is a
     specialty publisher of sports and recreation magazines focusing on four
     niches: snowmobiling, personal watercraft, archery and all-terrain
     vehicles.
     
     In October 1995, a wholly owned subsidiary of the Company acquired the
     common stock of Affinity Bank ("AB"), previously Affinity Thrift and Loan,
     and formerly San Francisco Thrift and Loan.  Under the terms of the
     purchase agreement, AB stock was acquired for $125,000 and AB entered
     into a noncompete agreement with the previous owner for $75,000.  For
     purposes of the Senior Subordinated Notes Indenture (Indenture) and the
     senior credit facility discussed in Note 7, the Company's investment and
     the continuing operations of the wholly owned subsidiary, AB, has been
     designated as an "unrestricted subsidiary".

     In June 1995, the Company acquired the common stock of Affinity Insurance
     Group, Inc. ("AINS") formerly Aspen Indemnity Corporation, for $87,500.  In
     December 1995, AINS was licensed in the state of Colorado, its domicile
     state.
          
     The operating results of CWI, EPG, AB, and AINS have been included in the
     Company's consolidated results of operations from the dates of their
     respective acquisition.  These acquisitions have been accounted for using
     the purchase method of accounting and, accordingly, the assets and
     liabilities of these companies have been recorded at their estimated fair
     value at the date of their respective acquisitions.  In connection with
     these acquisitions, the Company has recorded goodwill of approximately
     $67,567,000 and $400,000 in 1997 and 1995, respectively.

                                      39

<PAGE>

2.   ACQUISITIONS (continued)

     The following unaudited pro forma results of operations for the year ended
     December 31, 1997 and 1996 assumes the acquisition of CWI and EPG occurred
     as of January 1, 1996.  The summary pro forma results are based on 
     assumptions and are not necessarily indicative of the actual results which
     would have occurred had this acquisition occurred on January 1, 1996, or 
     of the future results of operations of the Company (in thousands).

<TABLE>
<CAPTION>
                                                                Year ended
                                                           --------------------
                                                             1997        1996
                                                           --------    --------
        <S>                                               <C>         <C>
         Revenue                                           $347,156    $323,998
         Income from continuing operations                    2,047       4,775
         Net income                                           1,514      (1,777)
</TABLE>

3.   INVENTORIES

     Inventories are stated at lower of cost or market.  Cost is determined by
     the last-in, first-out (LIFO) method for approximately 89% and 0% of the
     Company's inventories at December 31, 1997 and 1996, respectively, and the
     first-in, first-out (FIFO) method for all other inventories.  The FIFO 
     method approximates the current market cost.

4.   PROPERTY AND EQUIPMENT

     Property and equipment consisted of the following at December 31 (in
     thousands):

<TABLE>
<CAPTION>
                                                             1997        1996
                                                           --------    --------
        <S>                                               <C>         <C>
         Land                                               $14,376     $   536
         Building and improvements                           25,205       4,936
         Furniture and equipment                             17,296       7,621
         Software                                             4,855       2,276
         Systems development in progress                        872       1,873
                                                           --------    --------
                                                             62,604      17,242
         Less accumulated depreciation                      (11,045)     (6,692)
                                                           --------    --------
                                                            $51,569     $10,550
                                                           --------    --------
                                                           --------    --------
</TABLE>


5.   INTANGIBLE ASSETS

     Intangible assets consisted of the following at December 31 (in thousands):

<TABLE>
<CAPTION>
                                                             1997        1996
                                                           --------    --------
        <S>                                               <C>         <C>
         Goodwill                                          $184,353    $116,785
         Membership and customer lists                        3,947      14,691
         Resort and golf course participation agreements     13,692      14,013
         Noncompete and deferred consulting agreements       29,197       1,193
         Deferred financing and organization costs           12,872       6,757
                                                           --------    --------
                                                            244,061     153,439
        Less accumulated amortization                       (37,857)    (44,374)
                                                           --------    --------
                                                           $206,104    $109,065
                                                           --------    --------
                                                           --------    --------
</TABLE>

                                      40

<PAGE>

6.   ACCRUED LIABILITIES

     Accrued liabilities consisted of the following at December 31 (in
     thousands):

<TABLE>
<CAPTION>
                                                             1997        1996
                                                           --------    --------
        <S>                                               <C>         <C>
         Compensation and benefits                         $ 8,181     $ 4,994
         Other accruals                                     15,317       9,522
                                                           --------    --------
                                                           $23,498     $14,516
                                                           --------    --------
                                                           --------    --------
</TABLE>

7.   LONG-TERM DEBT

     The following reflects outstanding long-term debt as of December 31 (in
     thousands):

<TABLE>
<CAPTION>
                                                             1997        1996
                                                           --------    --------
        <S>                                               <C>         <C>
         AGI Senior Subordinated Notes                     $120,000    $120,000
         AGHI Senior Notes                                  130,000          --
         AGI Senior Credit Facility:
             Term loan                                       25,500          --
             Revolving credit line                            7,380          --
         Camping World management incentive obligation       10,000          --
         Other long-term obligations                          1,481      27,375
                                                           --------    --------
                                                            294,361     147,375
         Less current portion                                (6,132)     (5,344)
                                                           --------    --------
                                                           $288,229    $142,031
                                                           --------    --------
                                                           --------    --------

</TABLE>

     In 1993, a total of $120.0 million of senior subordinated notes ("AGI
     Senior Subordinated Notes") were issued in a public offering.  The notes
     bear interest at the rate of 11 1/2% per annum with interest payable
     semi-annually each April 15 and October 15, and mature on October 15, 2003.
     These notes are unsecured obligations of AGI and are subordinated in right
     of payment to the existing senior indebtedness, but rank senior or pari
     passu with all other existing indebtedness and future indebtedness of AGI.
     
     On April 2, 1997, AGHI issued a total of $130.0 million of senior notes
     ("AGHI Senior Notes").  The notes bear interest at the rate of 11% per
     annum with interest payable semi-annually each April 1 and October 1, and
     mature on April 1, 2007.  These notes are general unsecured obligations of
     AGHI and rank pari passu with all existing indebtedness of AGHI and senior
     in right of payment to all existing and future subordinated indebtedness of
     the Company.
     
     On April 2, 1997, AGI entered into a new five year credit agreement ("AGI
     Senior Credit Facility") with certain lenders and Fleet National Bank, as
     agent, consisting of a term loan of $30.0 million (reducing in quarterly
     principal installments of $1.5 million) and revolving credit facility of
     $45.0 million of which the outstanding balance will be due and payable at
     the conclusion of the credit arrangement.  The interest on borrowings under
     the AGI Senior Credit Facility is at variable rates based on the ratio of
     total cash flow to outstanding indebtedness (as defined).  Interest rates
     float with prime and the London Interbank Offered Rates ("LIBOR"), plus an
     applicable margin ranging from 0.75% to 2.75% over the stated rates.  The
     interest rate on the term loan and the revolving credit facility as of
     December 31, 1997 was 8.75% and 10.0%, respectively.  AGI also pays a
     commitment fee of 0.5% per annum on the unused amount of

                                      41

<PAGE>

7.   LONG-TERM DEBT (continued)

     the revolving credit line.  The funds were used to retire senior secured
     term notes and revolving credit lines established on October 11, 1994 and
     partially fund the acquisition of Camping World.  The AGI Senior Credit
     Facility is secured by a security interest in the assets of AGI and its
     subsidiaries and a pledge of the stock of AGI and its subsidiaries.

     On April 2, 1997, AGHI entered into management incentive agreements
     ("Camping World Management Incentive Agreements") with certain Camping
     World executives pursuant to which up to an additional $15.0 million will
     be paid subject to Camping World achieving certain operating goals.  Such
     contingent amounts will be payable in $1.0 million annual installments on
     the first four anniversaries of the closing and $11.0 million on the fifth
     anniversary of the closing.  This obligation was recorded at the present
     value of $10.0 million and accrues interest at the rate of 10% per annum on
     the unpaid balance.
     
     The AGI indenture pursuant to which the AGI Senior Subordinated Notes were
     issued ("AGI Indenture"), the AGHI indenture pursuant to which the AGHI
     Senior Notes were issued ("AGHI Indenture") and the AGI Senior Credit
     Facility individually contain certain restrictive covenants relating to,
     but not limited to, mergers, changes in the nature of the business,
     acquisitions, additional indebtedness, sale of assets, investments, payment
     of dividends, and minimum coverage ratios pertaining to interest expense,
     fixed charges, levels of consolidated cash flow and cash flow leverage
     ratio.

     The aggregate future maturities of long-term debt at December 31, 1997, are
     as follows (in thousands):    


<TABLE>
<CAPTION>
                            <S>                        <C>
                             1998                       $  6,132
                             1999                          6,985
                             2000                          6,047
                             2001                          6,052
                             2002                         18,895
                             Thereafter                  250,250
                                                        --------
                             Total                      $294,361
                                                        --------
                                                        --------
</TABLE>
 

8.   INCOME TAXES

     The components of the Company's income tax expense from continuing
     operations for the year ended December 31, consisted of (in thousands):


<TABLE>
<CAPTION>
                                               1997        1996       1995   
                                             ------------------------------- 
        <S>                                 <C>         <C>        <C>
         Current:
           Federal                           $2,354      $2,381     $  317
           State                                268         296          4
           Deferred                           3,618       3,467      4,726
                                             ------------------------------- 
         Income tax expense                  $6,240      $6,144     $5,047
                                             ------------------------------- 
                                             ------------------------------- 
</TABLE>

                                      42

<PAGE>

8.   INCOME TAXES (continued)

     A reconciliation of income tax expense from continuing operations to the
     federal statutory rate for the year ended December 31, is as follows (in
     thousands):

<TABLE>
<CAPTION>
                                                                         1997        1996       1995   
                                                                       ------------------------------- 
        <S>                                                           <C>         <C>        <C>
         Income taxes computed at federal statutory rate               $3,603      $3,928     $3,477
         State income taxes - net of federal benefit                      493         603        398
         Permanent differences - 
           Amortization of goodwill                                     1,959       1,520      1,499
         Change in valuation allowance                                     --         495        --
         Other                                                            185        (402)      (327)
                                                                       ------------------------------- 
         Income tax expense                                            $6,240      $6,144     $5,407
                                                                       ------------------------------- 
                                                                       ------------------------------- 
</TABLE>



     Deferred income taxes reflect the net tax effects of temporary differences
     between the carrying amounts of assets and liabilities for financial 
     reporting purposes and the amounts used for income tax purposes and 
     operating loss and tax credit carryforwards.  Significant items comprising
     the net deferred tax asset at December 31, are (in thousands):


<TABLE>
<CAPTION>
                                                                              1997          1996
                                                                            -----------------------
        <S>                                                                <C>          <C>
         DEFERRED TAX LIABILITIES:
         Accelerated depreciation                                           $(1,452)     $    --
         Prepaid expenses                                                    (2,777)      (2,115)
         Directory revenue                                                     (306)        (274)
         Intangible assets                                                   (1,066)        (140)
         Loans receivable                                                        --          (59)
         Basis difference on building and land acquired                      (7,429)          --
         Other                                                                  (22)         (15)
                                                                            -----------------------
         Deferred income tax liabilities                                    (13,052)      (2,603)
         DEFERRED TAX ASSETS:
         Accelerated depreciation                                                --          539
         Accrual for litigation and and settlements                              --          207
         Intangible assets                                                      231          135
         Deferred revenues                                                    8,805        8,604
         Accrual for employee benefits and severance                          1,941        1,123
         Accrual for deferred phantom stock compensation                      7,255        1,483
         Organization and start up costs                                         72          171
         Net operating loss carryforward                                      5,972        5,347
         Tax credits                                                          1,681        1,899
         Claims reserves                                                        725          393
         Accounts receivable reserve                                            255          513
         Building lease abandonment reserve                                     261          411
         Relocation reserve                                                      --           17
         Sales returns                                                          103           --
         Provision for loss on discontinued operations                           --        1,476
         Reserve for resort cards                                             1,427        1,139
         Unicap adjustment                                                      287           --
         Other reserves                                                         589          794
                                                                            -----------------------
         Deferred tax assets                                                 24,604       23,510
         Valuation allowance                                                 (5,163)      (5,163)
                                                                            -----------------------
         Net deferred tax asset                                             $ 6,389      $15,744
                                                                            -----------------------
                                                                            -----------------------
</TABLE>

                                      43

<PAGE>

8.   INCOME TAXES (continued)

     The Company and its subsidiaries are parties to a tax-sharing agreement 
     with the Company's parent; however, taxes are determined on a separate 
     company basis.  As part of this tax sharing agreement, AGHC is compensated
     for its share of separate company federal tax losses.  As such, accrued 
     income taxes on the balance sheet are due to AGHC. At December 31, 1997, 
     the Company has unused net operating loss carryforwards for federal income 
     tax purposes of approximately $15.7 million which expire through 2009.  
     The Company also has alternative minimum tax credit (AMT) carryforwards 
     remaining of approximately $1.4 million and general business credit 
     carryforwards attributable to a subsidiary of approximately $256,000.
     
9.   COMMITMENTS AND CONTINGENCIES

     LEASES - The Company holds certain property and equipment under rental 
     agreements and operating leases which have varying expiration dates.  
     Future minimum annual fixed rentals under operating leases having an 
     original term of more than one year as of December 31, 1997 are as 
     follows (in thousands):


<TABLE>
<CAPTION>
                            <S>                        <C>
                             1998                       $ 7,703
                             1999                         7,227
                             2000                         7,083
                             2001                         6,713
                             2002                         6,194
                             Thereafter                  31,889
                                                        --------
                             Total                      $66,809
                                                        --------
                                                        --------
</TABLE>

     
     During 1997, 1996, and 1995, respectively, approximately $6,676,000, 
     $1,571,000, and $1,297,000 of rent expense was charged to costs and 
     expenses.

     In the fourth quarter of 1995, the Company abandoned its leased facility 
     in Camarillo, California.  As a result of this abandonment the Company 
     recognized a loss on this operating leased asset representing the future 
     minimum annual fixed rental charges and other incidental costs to be 
     incurred over the term of the related lease through May 1998 of 
     $1,228,000, and wrote off net leasehold improvements of $400,000.

     LITIGATION - From time to time, the Company is involved in litigation
     arising in the normal course of business operations.

     On January 28, 1998, Travel America, Inc., First Nationwide Resort
     Management, Inc., Revcon Motorcoach, Inc., Adventure Resorts of America,
     Inc., Thousand Adventures, Inc., and other related entities filed a
     complaint in the Superior Court of California in Orange County, California,
     against Camp Coast to Coast, Inc., Affinity Group, Inc.,  certain employees
     and former employees of Camp Coast to Coast, Inc. and Affinity Group, Inc.
     and certain membership campground resorts within the Coast to Coast system.
     The complaint relates to the termination by the plaintiffs of their
     affiliation contracts with Camp Coast to Coast, Inc..  The suit alleges
     causes of action for breach of contract, unfair competition, interference
     with contracts, interference with prospective economic advantage,
     misappropriation of trade secrets, fraud, defamation, accounting,
     conspiracy and injunctive relief.  The suit seeks compensatory damages,
     injunctive relief, general and special damages, punitive damages and an
     accounting.  The Company and all other defendants believe the complaint to
     be without merit and intend to vigorously defend the action and assert all
     available rights and seek all appropriate remedies.  The Company and all
     other defendants believe that such litigation will not have a material
     adverse effect on the Company. 

                                      44

<PAGE>

     EMPLOYMENT AGREEMENTS - The Company has employment agreements with certain
     officers. The agreements include, among other things, one year's severance
     pay beyond the termination date.


10.  RELATED-PARTY TRANSACTIONS

     Effective June 1995, the Company entered into a lease agreement for its
     corporate facilities in Ventura, California (the Lease Agreement) with AGI
     Real Estate Holdings, Inc.  The owners of AGI Real Estate Holdings, Inc.
     are minority shareholders of AGHC and are also related to the Company's
     Chairman.  The lease extends for an initial term of 20 years.  Upon
     execution of the Lease Agreement, the Company paid $1,650,000 as initial
     rent and pays monthly base rent, commencing at $369,000 annually and
     increasing to $492,000, through year 10 of the lease.  On the tenth
     anniversary of the lease, and extending through the term of the initial
     lease, either party may compel the other party to enter into a 20 year
     extension of the lease term.  The rental rate will be set based on the fair
     value of the leased premises at the time of the extension.

     In 1995, the Company purchased $3 million of subordinated notes of Adams
     Outdoor Advertising Limited Partnership ("AOALP") from AGHC.  The Company's
     Chairman is the principal owner of AGHC and AOALP.  The investment and
     related accrued interest are included in note receivable from affiliate in
     the accompanying balance sheet.  On March 12, 1996 the notes were paid in
     full.  Included in income in the accompanying statement of operations for
     1996 and 1995 is $54,000 and $113,000, respectively, of interest income
     related to these notes.

     In January 1997, the Company funded a $1.0 million loan to its President. 
     The loan is due on demand and is secured by an assignment and pledge of his
     vested phantom stock interest in the Company.  In addition, in September
     1997, the Company paid a $0.5 million finders fee to a company owned by the
     President of the Company.

     Certain directors of the Company are partners in partnerships that lease to
     the Company facilities under long-term leases.  For year ended December 31,
     1997, payments under these leases were approximately $2.8 million.  The
     leases expire at various dates from October 1999 through September 2011,
     subject to the right of the Company to exercise renewal options.

11.  STATEMENTS OF CASH FLOWS

     Supplemental disclosures of cash flow information for December 31 (in 
     thousands):


<TABLE>
<CAPTION>
                                                                         1997        1996       1995
                                                                       ------------------------------- 
        <S>                                                           <C>         <C>        <C>
         Cash paid during the year for:
           Interest                                                    $23,657     $16,795    $16,724
           Income taxes                                                    813         568        152
</TABLE>
     
     The Company entered into the following non-cash investing transactions:
          1997:
            The Company assumed $52,057,000 and $5,531,000 of liabilities in the
            acquisitions of CWI and EPG, respectively.
          1996:
            The Company received a note receivable of $1,000,000 in the sale of 
            the Benbow Golf Course.
          1995:
            The Company assumed $11,122,000 of liabilities in the acquisition of
            AB.

                                      45

<PAGE>

12.  BENEFIT PLAN

     The Company has a 401(k) deferred savings and profit sharing plan. 
     Employees must have attained age 21 and completed 1 year of service with a
     minimum of 1,000 hours to participate in the plan. Vesting occurs ratably
     over 7 years at which time the participants are 100% vested.  Employees may
     contribute up to 15% of their salaries, and the Company matches these
     employee contributions at the rate of 75%, up to 6% of the employee's
     salary.  Contributions are limited to the maximum amount deductible for
     federal income tax purposes during the year.  The Company's contributions
     to the plan totaled approximately $974,000, $416,000, and $396,000, for
     1997, 1996, and 1995, respectively.

13.  DEFERRED PHANTOM STOCK COMPENSATION

     The Company has deferred compensation agreements with certain officers. 
     The agreements provide for payment to the officers upon their termination,
     death, disability, or sale of the Company.  Deferred compensation is
     included in other long-term liabilities as if fully vested.  Deferred
     compensation to be paid in 1998 has been classified in current liabilities.
     This deferred compensation is subject to vesting under the terms of the
     individual agreements.  Vesting periods range from 20% per year over a five
     year period to immediate vesting upon entering an agreement.

14.  FAIR VALUE OF FINANCIAL INSTRUMENTS

     The following methods and assumptions were used by the Company in
     estimating its fair value disclosures for financial instruments.

     CASH AND CASH EQUIVALENTS - The carrying amount approximates fair value
     because of the short maturity of these instruments.

     INVESTMENTS - The fair value of investments is based on quoted rates for
     similar instruments.

     LOANS RECEIVABLE- The carrying amount approximates fair value because the
     loans are predominately variable rate loans.

     CUSTOMER DEPOSITS- The carrying amount approximates fair value because the
     deposits are predominately instruments with a short maturity.

     LONG-TERM DEBT - The fair value of the Company's long-term debt is
     estimated based on the quoted market prices for the same or similar issues
     or on the current rates offered for debt of the same or similar remaining
     maturities.

<TABLE>
<CAPTION>

                                                            December 31, 1997              December 31, 1996
                                                        -------------------------        ------------------------
                                                        Carrying            Fair          Carrying        Fair
                                                         Amount             Value          Amount         Value
                                                        -------------------------        ------------------------
                                                                           (In Thousands)
     <S>                                                <C>              <C>             <C>           <C>
     Financial Instruments Recorded as Assets:
     Cash and cash equivalents                          $ 43,978          $ 43,978        $  4,278      $  4,278 
     Investments                                           2,590             2,590           2,636         2,614 
     Loans Receivable                                     44,973            44,973          13,134        13,134 

     Financial Instruments Recorded as Liabilities:
     Customer deposits                                    74,528            74,528          14,979        14,979 
     Long-term debt                                      294,361           310,480         147,375       152,175 

     </TABLE>

                                      46

<PAGE>


14.  FAIR VALUE OF FINANCIAL INSTRUMENTS (continued)

     CONCENTRATION OF CREDIT RISK- The Company is potentially subject to
     concentrations of credit risk in accounts receivable and loans receivable. 
     Concentrations of credit risk with respect to accounts receivable is
     limited due to the large number of customers and their geographical
     dispersion.  The Company's loans receivable are secured by real estate.  At
     December 31, 1997, approximately $25.4 million of these loans are secured
     by residential real estate located in southern California and a majority of
     the remaining loans are secured by real estate located primarily in the San
     Francisco Bay area.


15.  SEGMENT INFORMATION

     The Company operates principally in three segments: membership services,
     publications and retail.  Financial information by industry segment is
     summarized as follows (in thousands):

<TABLE>
<CAPTION>
                                                    Membership
                                                     Services    Publications  Retail     Corporate    Consolidated
                                                    ---------------------------------------------------------------
     <S>                                            <C>          <C>          <C>         <C>          <C>
     YEAR ENDED DECEMBER 31, 1997

     Income (loss) from continuing operations
        before income taxes and extraordinary item   $ 44,182       $14,101   $    639    $(48,807)      $ 10,295
     Identifiable assets                              172,788        75,172    147,833      36,593        432,386
     Capital expenditures                                 659           290      2,126       1,623          4,698
     Depreciation and amortization                      4,941         2,000      4,259       2,797         13,997
     
     YEAR ENDED DECEMBER 31, 1996
     
     Income (loss) from continuing operations 
        before income taxes and extraordinary item   $ 35,569       $10,515   $      -    $(34,859)      $ 11,225 
     Identifiable assets                              103,171        47,050          -      32,934        183,155 
     Capital expenditures                                 764            54          -         925          1,743 
     Depreciation and amortization                      5,941           450          -       1,949          8,340 
     
     YEAR ENDED DECEMBER 31, 1995
     
     Income (loss) from continuing operations 
        before income taxes and extraordinary item   $ 37,117      $  9,245   $      -    $(36,429)     $   9,933 
     Identifiable assets                              106,859        51,319          -      33,792        191,970 
     Capital expenditures                               3,274           496          -         943          4,713 
     Depreciation and amortization                      6,865           653          -       1,495          9,013 
     

</TABLE>



     MAJOR CUSTOMERS- Included in revenues in 1997, 1996 and 1995 are $20.7
     million, $17.2 million, and $17.3 million, respectively, received under
     contracts from one customer of the Company.  These revenues have been
     reported in the Membership Services segment.

                                      47

<PAGE>

16.  SELECTED UNAUDITED QUARTERLY INFORMATION

     The following is a summary of selected quarterly information for the years
     ended December 31, 1997 and 1996 (in thousands):

<TABLE>
<CAPTION>
                                          March 31,      June 30,      September 30,    December 31,
                                            1997          1997            1997             1997
                                          ----------------------------------------------------------
<S>                                       <C>            <C>           <C>              <C>
     Total revenue                         $33,983        $91,947         $90,537         $88,216
     Gross profit                           11,733         33,116          30,517          33,968
     Income from continuing operations         596          2,103             334           1,022
     Net income                                596          1,862             334             730

<CAPTION>
                                          March 31,      June 30,      September 30,    December 31,
                                            1996          1996            1996             1996
                                          ----------------------------------------------------------
<S>                                       <C>            <C>             <C>             <C>
     Total revenue                         $31,593        $33,206         $32,159         $43,021
     Gross profit                           10,456         13,522          12,303          17,124
     Income from continuing operations         176          1,343             826           2,738
     Net income (loss)                          91          1,099             685          (3,346)

</TABLE>


     The loss in the fourth quarter of 1996 is primarily a result of 
     recording a $5.9 million estimated loss on the disposal of NAFE.

17.  GUARANTOR SUBSIDIARIES FINANCIAL INFORMATION
 
     Under the terms of the Company's various debt agreements, all wholly-owned 
     subsidiaries of AGI which are not designated as unrestricted 
     subsidiaries are guarantors of AGI's obligations under the debt 
     agreements.  There are no contractual restrictions on the ability of any 
     guarantor subsidiaries to make distributions to AGI.  Separate financial 
     statements and related disclosures for the subsidiaries are omitted as, 
     in the opinion of management, they are not material; however, summarized 
     combined financial information of the guaranteeing subsidiaries at 
     December 31, 1997 and 1996 are as follows (in thousands) :

<TABLE>
<CAPTION>
                                                              1997            1996   
                                                           --------------------------
    <S>                                                   <C>             <C>       
     Combined current assets                               $ 70,137        $ 15,384
     Combined non-current assets                            274,306          30,340
     Combined current liabilities                            60,018          16,362
     Combined non-current liabilities                       357,630          70,609

</TABLE>

<TABLE>
<CAPTION>
                                                              1997            1996           1995
                                                           ----------------------------------------
    <S>                                                   <C>             <C>             <C>
     Combined revenues                                     $300,989        $116,472        $125,698
     Combined costs and expenses                            260,790          87,283          99,014
     Combined income from continuing operations               6,382          19,649          29,758

</TABLE>

18.  DISCONTINUED OPERATIONS
  
     During the fourth quarter of 1996, the Company adopted a plan to dispose 
     of the assets related to the National Association for Female Executives, 
     Inc. (NAFE).  In connection with the plan, the Company recorded a loss 
     of $5.9 million net of related income taxes of $1,060,000 in the fourth 
     quarter of 1996 

                                      48

<PAGE>

18.  DISCONTINUED OPERATIONS (continued)

     based on the anticipated proceeds upon sale.  On July 31, 1997, the 
     Company entered into a definitive agreement to sell the assets of NAFE 
     for $200,000, plus assumption by the buyer of the deferred membership 
     liability.  The Company incurred an additional loss of $294,000 net of 
     related income taxes of $176,000 to complete the sale.  The results of 
     operations of NAFE have been classified as discontinued operations in 
     the accompanying financial statements.

     Information relating to the operations of NAFE for the years ended 
     December 31, 1997, 1996 and 1995 are as follows (in thousands):

<TABLE>
<CAPTION>

                                                     1997          1996    1995
                                                    -----       -------   ------
     <S>                                           <C>         <C>       <C>
     Revenues                                       $   -       $ 5,062   $7,887 
     Costs applicable to revenues                       -         5,090    6,001 
                                                    -----       -------   ------
     Gross profit (loss)                                -           (28)   1,886 
     Operating expenses                                 -         1,042    1,192 
                                                    -----       -------   ------
     Income (loss) from operations                      -        (1,070)     694 
     Income tax (expense) benefit                       -           384     (264)
     Loss on disposal, net of taxes                  (294)       (5,866)       - 
                                                    -----       -------   ------
     Income (loss) from discontinued operations     $(294)      $(6,552)  $  430 
                                                    -----       -------   ------
                                                    -----       -------   ------
</TABLE>

     The assets and liabilities of NAFE included in the accompanying
     consolidated balance sheets as of December 31, 1997 and 1996 are as follows
     (in thousands):

<TABLE>
<CAPTION>
                                                     1997         1996
                                                    -----       -------
     <S>                                           <C>         <C>
     Current assets:
          Cash                                     $   -        $   261 
          Accounts receivable                          -            539 
          Inventories                                  -            183 
          Prepaid expenses                             -            884 
              Total current assets                     -          1,867 
                                                    -----       -------
                                                         
     Current liabilities:                                
          Accounts payable                         $   -          1,048 
          Accrued liabilities                          -          2,283 
                                                    -----       -------
              Total current liabilities                -          3,331 
                                                    -----       -------
          Net current assets (liabilities)             -        $(1,464)
                                                    -----       -------
                                                    -----       -------
                                                         
     Long-term assets:                                   
          Property and equipment                   $   -        $    67 
          Intangible assets                            -          3,000 
          Other assets                                 -             25 
                                                    -----       -------
              Total long-term assets                   -          3,092 
                                                         
     Long-term liabilities:                              
          Deferred revenues                            -          2,119 
                                                    -----       -------
          Net long-term assets                     $   -         $  973 
                                                    -----       -------
                                                    -----       -------
</TABLE>

                                      49

<PAGE>



AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES

SCHEDULE II- VALUATION AND QUALIFYING ACCOUNTS
(IN THOUSANDS)
<TABLE>
<CAPTION>
                                                                       Additions
                                                       Balance at      Charged to                      Balance at
                                                        Beginning      Costs and                           End
                                                       of Period        Expenses     Deductions         of Period
                                                      -----------     -----------   -----------        -----------
<S>                                                   <C>             <C>           <C>                <C>
Description:                                         

Year ended December 31, 1997:                        
     Allowance for doubtful accounts receivable         $1,081          $  90           $440 (a)          $  731 
     Allowance for obsolete and overstock inventory          2              -              2 (b)               - 
                                                      -----------     -----------   -----------        -----------
                                                        $1,083          $  90           $442              $  731 
                                                      -----------     -----------   -----------        -----------
                                                      -----------     -----------   -----------        -----------
                                                                                                          
Year ended December 31, 1996:                                                                             
     Allowance for doubtful accounts receivable         $  926           $802           $647 (a)          $1,081 
     Allowance for obsolete and overstock inventory          -              2              - (b)               2 
                                                      -----------     -----------   -----------        -----------
                                                        $  926           $804           $647              $1,083 
                                                      -----------     -----------   -----------        -----------
                                                      -----------     -----------   -----------        -----------
                                                                                                          
Year ended December 31, 1995:                                                                             
     Allowance for doubtful accounts receivable         $  709           $531           $314 (a)          $  926 
     Allowance for obsolete and overstock inventory        134              -            134 (b)               - 
                                                      -----------     -----------   -----------        -----------
                                                        $  843           $531           $448              $  926 
                                                      -----------     -----------   -----------        -----------
                                                      -----------     -----------   -----------        -----------

</TABLE>

(a)  Accounts determined to be uncollectable and charged against allowance    
     account, net of collection on accounts previously charged against 
     allowance account.

(b)  Amounts represent inventories written off.
                                          

ITEM 9: CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
        ACCOUNTING AND FINANCIAL DISCLOSURE

None

                                      50

<PAGE>
                                      PART III
                                          
                                          
ITEM 10:  DIRECTORS AND EXECUTIVE OFFICERS FOR THE REGISTRANT


The executive officers and directors of the Company are as follows:
<TABLE>
<CAPTION>

 NAME                   AGE                               POSITION
 ----                   ---                               --------
<S>                    <C>   <C>
Stephen Adams . . . . . 60   Chairman of the Board of the Company and AGI

Joe McAdams . . . . . . 54   President, Chief Executive Officer of the Company and AGI, and Director

Wayne Boysen  . . . . . 67   Chairman of Affinity Bank and Affinity Insurance Group, Inc., and Director

David Frith-Smith . . . 52   Director

Michael Schneider . . . 43   Chief Operating Officer of AGI

Mark J. Boggess . . . . 42   Vice President and Chief Financial Officer of the Company and Senior Vice 
                             President and Chief Financial Officer of AGI

David Block . . . . . . 49   Senior Vice President of AGI

Mark Dowis  . . . . . . 40   Senior Vice President of AGI

Murray S. Coker . . . . 57   Senior Vice President of AGI

Michael R. McGuire  . . 51   President of Affinity Bank

Thomas A. Donnelly  . . 41   President of Camping World, Inc. and Director

John Ehlert . . . . . . 52   Director

David B. Garvin . . . . 54   Director

</TABLE>


Stephen Adams has been Chairman of the Company since December, 1988.  Since the
1970's, Mr. Adams has served as Chairman of privately-owned banking, bottling,
publishing, outdoor advertising, television and radio companies in which he
holds a controlling ownership interest.  Mr. Adams is also Chairman and the
controlling shareholder of Adams Outdoor Advertising, Inc., the managing general
partner of Adams Outdoor Advertising Limited partnership.

Joe McAdams has been President and Chief Executive Officer of the Company since
July 1991.  Prior thereto and since December of 1988, Mr. McAdams was President
of Adams Publishing Corporation, a newspaper and magazine publishing company
controlled by Mr. Adams.  From October 1987 through November 1988, Mr. McAdams
was President and Publisher of Southern California Publishing Co.  Prior to
October 1987 and since 1961, Mr. McAdams has held various management positions
with publishing and direct marketing companies, including Senior Vice President
and Chief Operating Officer of ADVO Systems, Inc. from August 1981 to April,
1983.

Wayne Boysen was Senior Vice President of AGI since June 1991 until his
retirement on January 1, 1996 and has supervised the staff of the risk
management divisions of businesses owned by Stephen Adams, including the
Company, since July 1988.  In addition, since their acquisition by the Company
in 1995, Mr. Boysen has served as Chairman of AB and AINS.  From 1966 through
July 1988, Mr. Boysen owned or managed insurance agencies and provided
consulting services to property and casualty insurance agencies.  Mr. Boysen has
been a director of the Company since 1993.

                                      51

<PAGE>

David Frith-Smith has served as managing partner of Biller, Frith-Smith &
Archibald, Certified Public Accountants since 1988.  Mr. Frith-Smith was a
principal in Maidy and Lederman, Certified Public Accountants from 1980 to 1984,
and with Maidy Biller Frith-Smith & Brenner, Certified Public Accountants from
1984 to 1988.  Mr. Frith-Smith has been a director of the Company since November
1996.  Mr. Frith-Smith is a director of Adams Outdoor Advertising Inc., the
managing general partner of Adams Outdoor Advertising Limited Partnership which
is controlled by Stephen Adams, and various private and non-profit corporations.

Michael Schneider has been Chief Operating Officer of AGI since 1996.  Prior
thereto, Mr. Schneider served as Senior Vice President and General Counsel of
AGI since January 1993 and was responsible for administrative areas, development
of new corporate ventures and portions of the RV publication business and the
advertising and sales departments.  Prior to January 1993 and since 1977, Mr.
Schneider has held a variety of senior management positions in the AGI's
publication business.

Mark J. Boggess has been Senior Vice President and Chief Financial Officer of
the Company since June 1993.  From June 1992 through May 1993, Mr. Boggess was
Vice President and Chief Financial Officer of Hypro Corporation, a privately
owned manufacturer of fluid transfer pumps.  From June 1989 through June 1992,
Mr. Boggess was Treasurer of Adams Communications Corporation, a holding company
controlled by Stephen Adams which owned television and radio station operations
throughout the United States.  From April 1988 through May 1989, Mr. Boggess was
Vice President and Chief Financial Officer of Econocom U.S.A., Inc., a privately
owned computer leasing company.

David Block has been Senior Vice President of AGI since January 1993.  Prior
thereto and since 1988, Mr. Block held various senior management positions with
the Company or its predecessor in the areas of management information systems
and administration.

Mark Dowis has been Senior Vice President of AGI since January 1, 1995.  Prior
to 1995 and since 1992, Mr. Dowis was General Manager, Business Markets Division
of the American Automobile Association ("AAA") and prior to that post, he was
the Managing Director of Marketing and Research of the AAA.  From 1989 to 1992,
Mr. Dowis was an Associate Administrator with the U.S. Department of
Transportation in Washington, DC.

Murray S. Coker is currently Senior Vice President-Marketing of AGI and 
oversees the marketing of all products, services and clubs for AGI.  He 
joined Camping World in 1978 and has served in various management positions 
including Vice President-Mail Order, Vice President-Direct Marketing and 
Senior Vice President-Marketing.  Prior to joining Camping World, Mr. Coker 
was a consultant specializing in retail systems for Management Design 
Associates and Deloitte & Touche.  He was the Data Systems Product Line 
Manager for Pitney Bowes' Monarch Marketing Systems Division and a Systems 
Engineer for IBM Corporation. 

Michael R. McGuire has been President and Chief Executive Officer of Affinity 
Bank since April, 1996.  Prior to joining Affinity, Mr. McGuire was President 
and Chief Executive Officer of LaCumbre Savings Bank in Santa Barbara, 
California from March, 1987 through January, 1996.  He has served in a senior 
executive capacity at several financial institutions over the past 28 years 
with a focus on residential and income property mortgage banking.  He has 
served in numerous trade association capacities including as a Director of 
the Western League of Savings Institutions and as Chairman of the Colorado 
League of Savings Institutions.  He currently serves as President of the 
California Association of Thrift and Loan Companies.

Thomas A. Donnelly has served as President of Camping World, Inc. since 1986 and
served as its Chief Executive Officer from 1988 until its acquisition by AGI. 
Mr. Donnelly joined Camping World in 1971 and served in various management
positions until 1984, at which time he was promoted to Senior Vice President,
Operations. Mr. Donnelly and Mr. Garvin are first cousins. 

John Ehlert is the founder of Ehlert and has served as its President and Chief
Executive Officer since 1976 until its acquisition by AGI. Mr. Ehlert serves on
the board of directors of various trade, private and charitable organizations. 

David B. Garvin founded Camping World in 1966 and served as President of Camping
World from 1966 to 1986 and as its Chairman of the Board of Directors since
1986. Mr. Garvin is also a director of Trans Financial Bancorp, Inc.. 
Mr. Garvin and Mr. Donnelly are first cousins. 

                                      52

<PAGE>

Directors are elected for terms of one year or until their successors have been
duly elected.


ITEM 11:  EXECUTIVE COMPENSATION

EXECUTIVE COMPENSATION

The following table provides certain summary information concerning the
compensation paid by the Company to the Company's Chief Executive Officer and
each of the four other highest compensated current executive officers
(determined as of the end of the Company's year ended December 31, 1997) for the
years ended December 31, 1997, 1996, and 1995.


                              SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                     ANNUAL COMPENSATION
                                -----------------------------
NAME AND                                                         OTHER ANNUAL      ALL OTHER
PRINCIPAL POSITION              YEAR      SALARY        BONUS    COMPENSATION(1)  COMPENSATION(2)
- ------------------              ----     --------    ----------  ---------------  ---------------
<S>                            <C>      <C>         <C>         <C>               <C>
Stephen Adams................   1997     $699,992    $1,539,030                     $78,924 
   Chairman of the Board        1996      699,992     1,199,999                      53,953 
                                1995      699,992     1,200,000                      25,555 

Joe McAdams, President.......   1997       99,998       513,010                       7,557 
   Chief Executive Officer      1996       99,996       400,000   $1,226,933(3)       6,334 
                                1995       99,996       390,000      240,000(3)       6,038 

Michael Schneider............   1997      206,423       318,980       56,333(3)       8,117 
   Chief Operating Officer      1996      182,145       107,157                       7,482 
                                1995      165,072       148,070                       7,287 

Mark Boggess.................   1997      190,207       167,085                       7,845 
   Chief Financial Officer      1996      173,326       115,000                       7,482 
                                1995      165,072        55,250                       7,411 

Thomas A. Donnelly...........   1997      168,750       235,980                       4,160
   President of Camping World

</TABLE>
___________


(1)  Personal benefits are the lesser of (i) 10% of total annual salary and
     bonus (ii) $50,000, except as described in Note (3) below. 

(2)  Represents company contributions to 401(k) and split dollar life insurance
     economic benefit. 

(3)  Under the terms of the phantom stock agreements, Mr. Schneider received
     $56,333 in 1997 and Mr. McAdams received $1,226,933 in 1996 and $240,000 in
     1995. 

The Company does not have any outstanding stock options or restricted stock
grants.  The Company has phantom stock agreements for certain of its officers. 
See "Management Agreements with Executive Officers".

                                      53

<PAGE>

AGREEMENTS WITH EXECUTIVE OFFICERS

Mr. Adams and the Company are parties to an amended employment agreement
providing for his employment as the Chairman of the Company through September 1,
1998.  The base salary for Mr. Adams is $700,000 and his incentive compensation
is 3% of operating profits (as defined in the agreement).

In January 1997, the Company funded a $1.0 million loan to Mr. McAdams.  The
loan is due on demand and is secured by an assignment and pledge of his vested
phantom stock interest in the Company.  In addition, in September 1997, the
Company paid a $0.5 million finders fee to a company owned by Mr. McAdams.

In January 1992, the Company introduced a phantom stock incentive program for
key employees.  Since that time, certain employees have been granted awards at
various interest levels and over varying vesting periods.  The value of the
phantom stock interest is based on the increase in the value of the Company over
the base value at the award date.  In accordance with the formula set forth in
the agreements, which formula approximates a multiple of operating profits and
is intended to approximate the fair market value of the Company, earned
incentives are paid in three annual installments following the earlier of (a)
termination of employment, (b) sale of the Company, or (c) five years after the
grant of the phantom stock interest.  The phantom stock agreements also set
forth the terms of employment for the executive.

The following table sets forth the current awards outstanding under the program
as of December 31, 1997.  As of December 31, 1997, the aggregate accrued
liability under the Company's phantom stock incentive program was approximately
$5.7 million.

<TABLE>
<CAPTION>
                        FULL      VESTED
OFFICER/DIRECTOR      INTEREST    AMOUNT
- ----------------      --------   -------
<S>                   <C>         <C>
Joe McAdams (1) . . . . 2.00%      2.00%
Mike Schneider (2). . . 1.80%      1.80%
Thomas A. Donnelly. . . 1.80%      0.27%
Mark Boggess. . . . . . 0.75%      0.75%
David Block (3) . . . . 0.10%      0.10%
Mark Dowis  . . . . . . 0.33%      0.17%
Murray S. Coker . . . . 0.25%      0.04%
All Other Employees . . 0.10%      0.02%
</TABLE>
____________________

(1)  In October 1995, AGI amended and extended the terms of Mr. McAdams' 
     phantom stock agreement. Under the amended agreement, Mr. McAdams is 
     entitled to $3.6 million payable in three equal installments beginning 
     January 1996. In addition, Mr. McAdams was awarded a 2.0% phantom stock 
     interest in October 1995 which vests in equal installments on the first 
     two anniversaries of the award. 

(2)  Mr. Schneider and four other employees were each awarded a 0.10% phantom 
     stock interest in January 1992. Pursuant to the terms of those phantom 
     stock agreements, each of those employees is entitled to receive the 
     awarded phantom stock interest in three equal installments beginning 
     January 1997. 

(3)  In addition, Mr. Block entered into a phantom stock agreement with a 
     subsidiary of AGI. Under the terms of such agreement, Mr. Block was 
     granted a 5% phantom interest in such subsidiary vesting 1% annually 
     beginning December 1996. The value of such phantom interest is based on 
     the increase in the value of such subsidiary and is based on formulas 
     that are intended to approximate the fair market value of the 
     subsidiary. 

In addition, Mr. McGuire entered into a phantom stock agreement with AB, a
subsidiary of AGI. Under the terms of such agreement, Mr. McGuire was granted a
5.0% phantom interest in such subsidiary vesting 1.0% annually

                                      54

<PAGE>

beginning December 1996. The value of such phantom interest is based on 
the increase in the value of such subsidiary and is based on formulas that 
are intended to approximate the fair market value of the subsidiary.

The executive's base salary and annual bonus are determined from time to time 
by the board of directors.  In the event the executive's employment is 
terminated without cause, the agreements provide for severance benefits of up 
to one year's base salary plus the accrued bonus for the year in which such 
termination occurs.

COMPENSATION COMMITTEE INTERLOCK AND INSIDER PARTICIPATION

The Company's Board of Directors determines the compensation of the executive 
officers.  The executive officers of the Company that serve on the Board of 
Directors are Stephen Adams and Joe McAdams.  In addition, until his 
retirement on January 1, 1996, Wayne Boysen was an executive officer of the 
Company. 

Stephen Adams, the Chairman and a director of the Company, has an amended 
employment agreement with AGI through September 1, 1998 under which Mr. Adams 
receives a base salary of $700,000 plus incentive compensation of 3% of 
operating profits (as defined).  In addition, AGI purchased in 1995 $3.0 
million of subordinated notes of Adams Outdoor Advertising Limited 
Partnership ("AOALP") from Holding.  Mr. Adams is the principal owner of 
Holding and AOALP.  The investment and accrued interest were repaid in full 
on March 12, 1996.  Interest on the notes was $54,000 in 1995 and $113,000 in 
1996. 

Joe McAdams, the President and Chief Executive Officer and a director of the 
Company, has phantom stock agreements with AGI pursuant to which Mr. McAdams 
receives $3.6 million in three annual installments which began in January 
1996 and holds a 2.0% phantom stock interest which is fully vested. 

Wayne Boysen, a director of the Company and former executive officer of the 
Company, has phantom stock agreements with AGI pursuant to which Mr. Boysen 
will receive $400,000 in three equal annual installments, which began in 
January 1996 and concluded January 1998. 

In connection with the Company's acquisition of Camping World, the Company 
entered into consulting and non-competition agreements with David B. Garvin, 
a director of the Company and formerly the Chairman of Camping World, and 
Thomas A. Donnelly, a director of the Company and the President of Camping 
World.  Pursuant to the consulting and non-competition agreements, the 
Company paid, at closing of the Camping World acquisition, $9.5 million to 
Mr. Garvin and $3.4 million to Mr. Donnelly.  In addition, pursuant to the 
management incentive agreement which the Company entered into with Mr. 
Donnelly at the time of the acquisition of Camping World, the Company agreed, 
subject to Camping World achieving certain operating goals, to pay up to $6.6 
million to Mr. Donnelly over the five years following the Camping World 
acquisition. 

Messrs. Garvin and Donnelly are partners in partnerships that lease to 
Camping World seven facilities under long-term leases.  For the year ended 
December 31, 1997, payments under these leases were approximately $2.4 
million.  The leases expire during the period April 2000 and September 2011, 
subject to the right of Camping World to exercise renewal options.  The 
Company believes that such leases contain lease terms as favorable as that 
would be obtained fro independent third parties. 

John Ehlert, a director of the Company, is a partner in a partnership that 
leases to Ehlert its research facility under a long-term lease.  For the year 
ended December 31, 1997, the rental payments for such facility were $35,500. 
The lease expires in October 1999, subject to the right of Ehlert to exercise 
renewal options.  The Company believes that such lease contains lease terms 
as favorable a lease terms that would be obtained from independent third 
parties. 

                                      55

<PAGE>

BONUS PLAN

The Company annually adopts bonus programs for employees, including executive 
officers other than Mr. Adams.  Bonus payments are made based on achievement 
of specified operating results and/or objectives.

401 (k) SAVINGS AND PROFIT PLAN

The Company sponsors a deferred savings and profit sharing plan (the "401(k) 
Plan") qualified under Sections 401(a) and 401(k) of the Internal Revenue 
Code of 1986, as amended (the "Code").  All employees over age 21 who have 
completed one year of service are eligible to participate in the 401(k) Plan. 
Eligible employees may contribute to the 401(k) Plan up to 15% of their 
salary subject to an annual maximum established under the Code and the 
Company matches these employee contributions at the rate of 75% up to the 
first 6% of the employee's salary. Employees may also make additional 
voluntary contributions.

OTHER BENEFIT PLAN

Company employees receive certain medical and dental benefits during their 
employment.  A predecessor to the Company also provided eligible employees 
with medical, dental and life insurance coverage after retirement.  The 
estimated future costs associated with such coverage to retirees are reserved 
as a liability in the Company's consolidated financial statements.  Current 
employees are not provided medical and dental benefits upon retirement.

DIRECTOR COMPENSATION

The Company pays directors who are not employees (Messrs. Boysen, Ehlert, 
Frith-Smith and Garvin) director fees of $1,500 per month.  In addition, Mr. 
Boysen, as Chairman of the operating subsidiaries Affinity Bank and Affinity 
Insurance Group, Inc., receives $1,500 per month from each of these 
subsidiaries.

REPORT ON EXECUTIVE COMPENSATION

The Company's Board of Directors determines the compensation of the executive 
officers.  The base salary and bonus for Stephen Adams is established 
pursuant to the employment agreement described under the caption entitled 
"Agreements with Executive Officers."  The agreement was approved when Mr. 
Adams was the sole director of the Company because it was determined to be in 
the best interests of the Company to assure continuity of management.  For 
the other executive officers, base salaries are set at levels which are 
believed to be reasonably competitive with the salary level of executives in 
comparable companies, including membership services companies and other 
highly leveraged companies with comparable operating income, except that the 
base salary for Joe McAdams, the President and Chief Executive Officer, is 
lower than the comparable companies because the primary source of his 
compensation is through the bonus program.  The executive officers, including 
Mr. McAdams, receive bonuses based on their respective assigned percentage of 
operating income of the Company or the operations in which the executive is 
employed.  The percentage assigned to each executive officer depends upon the 
level of his responsibilities or, in the case of Mr. Adams, as prescribed in 
their respective employment agreement.

In addition, the executive officers other than Mr. Adams who owns over 95% of 
the stock of the parent corporation have received phantom stock grants under 
the agreements described above under the caption "Agreements with Executive 
Officers." The purpose of the phantom stock agreements is to provide the 
executive officers with an incentive to enhance the long-term value of the 
Company with payments of the amounts earned by the executive officers 
provided as deferred compensation over several years.

                                      56

<PAGE>

                                 BOARD OF DIRECTORS
                                          

     Stephen Adams       Joe McAdams         Wayne Boysen     David Frith-Smith


               Thomas A. Donnelly       David B. Garvin      John Elhert        


ITEM 12:  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The Company is a wholly-owned subsidiary of AGI Holding Corporation ("AGHC"), a
privately-owned corporation.  The following table sets forth, as of December 31,
1996 certain information with respect to the beneficial ownership of the Common
Stock of AGHC by each shareholder who is known to the Company to beneficially
own more than 5% of the outstanding shares, each executive officer and the
current sole director of AGHC, and all executive officers and directors of the
Company.

<TABLE>
<CAPTION>

                                            Number of Shares             Percent of
Name and Address of Beneficial Owner        of Stock Owned (1)           Common Stock
- ------------------------------------        ------------------          -------------
<S>                                         <C>                         <C>
Stephen Adams                              
     2575 Vista Del Mar Drive                   1,404.7  (2)              95.75%
     Ventura, CA   93001                        
                                           
Joe McAdams                                         3.0                    0.20%
                                           
Mark Boggess                                        0.2                    0.01%

All executive officers and directors 
     as a group (10 persons)                    1,407.9                   95.96%

</TABLE>
_______________


(1)  Except as otherwise indicated, the beneficial owners have sole voting and
     investment power with respect to the shares in the table.

(2)  Does not include 50 shares owned by members of the Adams' family who do not
     reside with him.


ITEM 13:  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

LEASE AGREEMENT

Effective June 1995, the Company entered into a lease agreement for its
corporate facilities in Ventura, California with AGI Real Estate Holdings, Inc. 
The owners of AGI Real Estate Holdings, Inc. are minority shareholders of AGHC,
the Company's parent company, and are also related to Stephen Adams, the
Company's Chairman.  The lease extends for an initial term of 20 years.  Upon
execution of the lease, the Company paid $1,650,000 as initial rent and pays
monthly base rent, commencing at $369,000 annually and increasing to $492,000,
through year 10 of the lease.  On the tenth anniversary of the lease, and
extending through the term of the initial lease, either party may compel the
other party to enter into a twenty-year extension.  The rental rate will be set
based on the fair value of the leased premises at the time of the

                                      57

<PAGE>

extension. The Company believes that such lease contains lease terms as 
favorable as lease terms that would be obtained from independent third 
parties.

For a description of the employment, consulting, non-competition, management 
incentive and phantom stock agreements with the Company and persons serving 
as an executive officer or director of the Company see "Management - 
Agreements with Executive Officers" and "Management - Compensation Committee 
Interlock and Insider Participation."

For a description of leases which subsidiaries of the Company have with 
partnerships in which a director of the Company has a partnership interest, 
see "Management - Compensation Committee Interlock and Insider Participation."

INVESTMENT IN SUBORDINATED NOTES

In December 1995, the Company purchased $3 million of subordinated notes of 
Adams Outdoor Advertising Limited Partnership ("AOALP") from Holding.  
Stephen Adams, the Company's Chairman, is the principal owner of Holding and 
AOALP.  The investment and related accrued interest are included in note 
receivable from affiliate in the accompanying balance sheet.  On March 12, 
1996 the notes were paid in full.  Included in income in the accompanying 
statement of operations for 1996 and 1995 is $54,000 and $113,000, 
respectively, of interest income related to these notes.

OTHER CERTAIN TRANSACTIONS

In 1993, Adams Outdoor of Atlanta, Inc. ("Adams Atlanta"), a corporation 
controlled by Stephen Adams, entered into a consensual foreclosure agreement 
with its lenders.  Adams Atlanta was acquired in 1988 in a leveraged 
transaction, and ownership was transferred to its secured lender in July 
1993. In addition, in July 1993, a party whose claim was being disputed filed 
an involuntary bankruptcy petition against Adams Atlanta.  The petition was 
withdrawn and dismissed three days after the filing.

                                      58

<PAGE>

                                    PART IV

ITEM 14:  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K


     (a) (1)   Consolidated financial statements are included in Item 8 hereto.


     (a) (2)   Consolidated financial statement schedules are included in Item 8
                  hereto.


     (a) (3)   Listing of Exhibits:


               The exhibits required to be a part of this report are listed in 
                     the Index to Exhibits which follows the signature page.


     (b)       Reports on Form 8-K:


               None


     (c)       Exhibits:


               Included in Item 14 (a) (3) above.


     (d)       Financial Statement Schedules


               Included in Item 14 (a) (2) above.

                                      59

<PAGE>


SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities Act of
1934, the Company has duly caused this Report to be signed on its behalf by the
undersigned, thereto duly authorized, in the City of Denver, State of Colorado
on March 26, 1998.



AFFINITY GROUP HOLDING, INC.



By          /s/
  -------------------------

Joe B. McAdams

Chief Executive Officer



Pursuant to the requirements of the Securities Act of 1934, this Report has been
signed below by the following persons on behalf of the Company in the capacities
and on the dates indicated.

<TABLE>

<S>                   <C>                                     <C>

        /s/           Chief Executive Officer and Director    March 26, 1998
- -------------------
 Joe B. McAdams       (Principal Executive Officer)


        /s/           Senior Vice President and Chief         March 26, 1998
- -------------------
 Mark J. Boggess      Financial Officer 
                      (Principal Financial and Accounting 
                      Officer)


         *            Director                                March 26, 1998
- -------------------
  Stephen Adams


         *            Director                                March 26, 1998
- -------------------
  David Frith-Smith

</TABLE>
                                      60

<PAGE>

<TABLE>

<S>                   <C>                                     <C>

         *            Director                                March 26, 1998
- -------------------
  Wayne Boysen


         *            Director                                March 26, 1998
- -------------------
  Thomas A. Donnelly


         *            Director                                March 26, 1998
- -------------------
  David B. Garvin


         *            Director                                March 26, 1998
- -------------------
  John Ehlert


*By:     /s/                                                  March 26, 1998
    ----------------
     (Mark J. Boggess
     Attorney-in-Fact)

</TABLE>

Mark J. Boggess, pursuant to Powers of Attorney executed by each of the officers
and directors listed above whose name is marked by an "*" and filed as an
exhibit hereto, by signing his name hereto does hereby sign and execute this
Report of Affinity Group Holding, Inc. on behalf of each of such officers and
directors in the capacities in which the names of each appear above.

                                      61

<PAGE>


AFFINITY GROUP HOLDING, INC.


EXHIBIT INDEX TO ANNUAL REPORT 
ON FORM 10-K


FOR FISCAL YEAR ENDED DECEMBER 31, 1997

<TABLE>
<CAPTION>
                                                                                 
                                                                            REGULATION
                                                                            S-K EXHIBIT
                                                                            TABLE          SEQUENTIAL 
ITEM                                                                        REFERENCE      PAGE NO.
- -----                                                                       ---------      ----------
<S>                                                                         <C>            <C>
 Certificate of Incorporation of Affinity Group Holding, Inc. (13)             3.1 

 Bylaws of Affinity Group Holding, Inc. (13)                                   3.2 

 Indenture dated as of October 29, 1993 by and between the AGI
 and United States Trust Company of New York. (2)                              4.1 

 First Supplemental Indenture dated as of May 17, 1994, by and
 between AGI and United States Trust Company of New York.(6)                   4.2 
 
 Second Supplemental Indenture dated as of October 11, 1994,
 by and between AGI and United States Trust Company of New York.(6)            4.3 

 Third Supplemental Indenture dated as of December 21, 1995
 by and between AGI and United States Trust Company of New York.(9)            4.3a

 Fourth Supplemental Indenture dated as of February 1, 1996 by
 and between AGI and United States Trust Company of New York.(9)               4.3b

 Form of 11 1/2% Senior Subordinated Notes due 2003. (2)                       4.4 

 Credit Agreement dated October 11, 1994 among Affinity Group, Inc.
 and First Bank National Association, as Agent, and First National
 Association and GIRO Credit Bank, as Banks. (3)                               4.5 

 First Amendment to Credit Agreement as of November 10, 1994, between 
 Affinity Group, Inc. and  First National Bank National Association, 
 as Agent. (6)                                                                 4.6 

 Indenture dated as of April 2, 1997 among the Company and United
 States Trust Company, as Trustee. (13)                                        4.7

 Form of 11.0% Senior Notes due 2007. (13)                                     4.8

 Credit Agreement dated April 2, 1997 among AGI and Fleet National Bank, 
 as Agent, and Provident Bank, as Documentary Agent. (12)                      4.9

 Tax Sharing Agreement among Affinity Group Holding, Inc., Affinity Group,
 Inc. and its subsidiaries. (2)                                               10.1 

</TABLE>

                                      62

<PAGE>
<TABLE>
<CAPTION>
                                                                                 
                                                                            REGULATION
                                                                            S-K EXHIBIT
                                                                            TABLE          SEQUENTIAL 
ITEM                                                                        REFERENCE      PAGE NO.
- -----                                                                       ---------      ----------
<S>                                                                         <C>            <C>
 Lease for office facilities in Camarillo, California. (2)                    10.2 

 Lease for office facilities in Denver, Colorado. (2)                         10.3 

 Lease Agreement for office facilities in Ventura, California (7)             10.3a

 Investment in unrestricted subsidiary, assignment and assumption
 agreement and fourth amendment to office facility lease in Denver,
 Colorado. (4)                                                                10.4 

 Employment Agreement dated August 1, 1993 between Stephen Adams and AGI, 
 as amended. (2)                                                              10.5 

 Phantom Stock Agreement dated January 2, 1992 between Joe McAdams and
 AGI. (2)                                                                     10.6 

 Phantom Stock Agreement dated January 2, 1992 between David Block
 and AGI. (2)                                                                 10.7 

 Phantom Stock Agreement dated January 2, 1992 between Michael Schneider
 and AGI. (2)                                                                 10.8 

 Phantom Stock Agreement dated January 2, 1992 between Roger Ryman
 and AGI. (2)                                                                 10.9

 Phantom Stock Agreement dated January 2, 1992 between Mark J. Boggess
 and AGI. (2)                                                                 10.10 

 Phantom Stock Agreement dated January 2, 1992 between K. Dillon Schickli
 and AGI. (2)                                                                 10.11 

 Employment Agreement dated as of January 1, 1991 between Keith Urry and
 Golf Card International Corp. as amended. (2)                                10.12 

 Phantom Stock Agreement dated January 2, 1992 between Wayne Boysen and AGI,
 as amended. (2)                                                              10.13 

 Second Phantom Stock Agreement dated April 2, 1994 between Wayne Boysen
 and AGI. (4)                                                                 10.14 

 Executive split-dollar life insurance agreements (4)                         10.15 

 Indemnity Agreement dated October 29, 1994, by and between Affinity Group,
 Inc. and AGI Services, Inc.(6)                                               10.16 
 
 Agreement with Cross Country Motor Club, Inc. as amended. (2)                10.17 

 Working Agreement and Service Agreement with National General Insurance 
 dated October 23, 1987, as amended (2)                                       10.18 

 Amendment to National General Insurance Contract Dated January 13, 1994. 
 (1)                                                                          10.19 

 Amendment to Service Agreement dated March 22, 1994 by and between 
 Affinity Group, Inc. and National General Insurance Company. (5)             10.20 

 401 (k) Savings and Investment Plan. (2)                                     10.21 

</TABLE>
                                      63

<PAGE>
<TABLE>
<CAPTION>
                                                                                 
                                                                            REGULATION
                                                                            S-K EXHIBIT
                                                                            TABLE          SEQUENTIAL 
ITEM                                                                        REFERENCE      PAGE NO.
- -----                                                                       ---------      ----------
<S>                                                                         <C>            <C>
 Form of Indemnification Agreement for persons consenting to serve as
 directors upon completion of the offering and amendment thereto. (1)          10.22 

 Purchase Agreement for Affinity Thrift and Loan. (8)                          10.23

 Phantom Stock Amendment dated October 10, 1995 between Joe McAdams
 and AGI.(9)                                                                   10.24

 Phantom Stock Agreement dated December 19, 1995 between David Block and
 Affinity Road and Travel Club, Inc., a wholly owned subsidiary of AGI.(9)     10.25

 Agreement between Ganis Credit Corporation and AGI dated September, 1995.(9)  10.26

 Stock Purchase Agreement for Ehlert Publishing Group, Inc. (10)               10.27

 First Amendment dated January 7, 1997 to Ehlert Stock Purchase Agreement.
 (11)                                                                          10.28

 Stock Purchase Agreement dated February 25, 1997, by and among the
 Shareholders of Camping World, Inc. and Affinity Group, Inc. (12)             10.29

 Incentive Management Agreement dated April 2, 1997 between the Company and
 Thomas A. Donnelly (14)                                                       10.30

 Consulting and Noncompetition Agreement dated April 2, 1997 between AGI,
 Camping World and David B. Garvin (14)                                        10.31

 Consulting and Noncompetition Agreement dated April 2, 1997 between AGI,
 Camping World and Thomas A. Donnelly (14)                                     10.32

 Agreement between Cross Country Motor Club and AGI dated October 10, 1997.    10.33          66

 Addendum to National General Insurance Contract dated November 11, 1997.      10.34          84

 Engagement Agreement between JBMC, Inc. and AGI dated September 8, 1996.      10.35          86

 Note Receivable dated December 30, 1996 between Joe McAdams and AGI.          10.36          88

 Stephen Adams Amended Employment Agreement dated September 1, 1997.           10.37          91

 Form of Phantom Stock Agreements                                              10.38          92

 Subsidiaries of the Registrant                                                21            101

 Power of Attorney                                                             24            102

</TABLE>
                                      64

<PAGE>


- ---------------

(1)  Filed with the AGI's Annual  Report on Form 10-K for the year ended 
     December 31, 1993 and incorporated by reference herein.

(2)  Filed with the AGI's Registration Statement No. 33-67272 and 
     incorporated by reference herein.

(3)  Filed with the AGI's Report on Form 10-Q for the quarter ended September 
     30, 1994 and incorporated by reference herein.

(4)  Filed with the AGI's Report on Form 10-Q for the quarter ended June 30, 
     1994 and incorporated by reference herein.

(5)  Filed with the AGI's Report on Form 10-Q for the quarter ended March 31, 
     1994 and incorporated by reference herein.

(6)  Filed with the AGI's Annual Report on Form 10-K for the year ended 
     December 31, 1994 and incorporated by reference herein.

(7)  Filed with the AGI's Report on Form 10-Q for the quarter ended June 30, 
     1995 and incorporated by reference herein.

(8)  Filed with the AGI's Report on Form 10-Q for the quarter ended September 
     30, 1995 and incorporated by reference herein.

(9)  Filed with the AGI's Annual Report on Form 10-K for the year ended 
     December 31, 1995 and incorporated by reference herein.

(10) Filed with the AGI's Report on Form 10-Q for the quarter ended September 
     30, 1996 and incorporated by reference herein.

(11) Filed with the AGI's Annual Report on Form 10-K for the year ended 
     December 31, 1996 and incorporated by reference herein.

(12) Filed with AGI's Report on Form 8-K dated April 17, 1997 and 
     incorporated by reference herein.

(13) Filed with AGHI's Form S-4 Registration Statement No. 333-26389 dated May
     2, 1997 and incorporated by reference herein.

(14) Filed with AGHI's Amended Form S-4 Registration Statement No. 333-26389 
     dated July 17, 1997 and incorporated by reference herein.

     A copy of any of these exhibits will be furnished at a reasonable cost to
     any person upon receipt from such person of a written request for such
     exhibit.  Such request should be sent to Affinity Group, Inc., 64 Inverness
     Drive East, Englewood, Colorado  80112,  Attention:  Chief Financial
     Officer


                                      65

<PAGE>

EXHIBIT 10.33

Agreement with Cross Country Motor Club, Inc. dated October 10, 1997,as amended 

                               AGREEMENT


     THIS AGREEMENT is made as of the 10th day of October, 1997 by and between
CROSS COUNTRY MOTOR CLUB, INC., a corporation duly organized and existing under
the laws of the Commonwealth of Massachusetts ("Cross Country"), and AFFINITY
GROUP, INC., a corporation duly organized and existing under the laws of the
State of Delaware ("Affinity Group"),

     WHEREAS, Affinity Group and Cross Country are parties to that certain
Agreement dated as of July 22, 1991, as amended December 4, 1992 (the "Original
Agreement"), and Affinity Group and Cross Country desire to restate the Original
Agreement in its entirety and replace the Original Agreement with this
Agreement; and 

     WHEREAS, Affinity Group and Cross Country desire that this Agreement apply
to Affinity Group's, "Good Sam Club," "Woodalls," "Coast to Coast," "CVP,"
"Camping World" and any other recreational vehicle club owned and/or operated by
Affinity Group or any division, affiliate or subsidiary of Affinity Group where
the Club offers an emergency road service program or emergency road service
programs to its members (collectively, "AGI Clubs").

     NOW, FOR GOOD AND VALUABLE CONSIDERATION, receipt whereof is hereby
severally acknowledged, the parties hereto agree as follows:

     1.   During the term hereof Cross Country agrees to perform the services
described in Article 4 below on behalf of Affinity Group for the AGI Members, in
accordance with the terms hereof.  As used herein, the term "AGI Members" shall
mean all those members of AGI Clubs covered by this Agreement at any time during
the term hereof who are entitled to the benefits of an emergency road service
program for non-commercial vehicles offered by any of such AGI Clubs (the
"Emergency Road Service Program," such expression to include such emergency road
service program for non-commercial vehicles however and wherever offered by
Affinity Group).  The services to be provided by Cross Country hereunder shall
be provided in the present fifty (50) states and the District of Columbia of the
United States, the provinces of Canada and in select areas in Mexico where Cross
Country from time to time provides emergency road services as determined from
time to time by Cross Country, but not in any of the territories and/or
possessions of the United States or Canada.  Except for (a) any acquisition by
Affinity Group of an entity with contractual requirements for provision of an
emergency roadside service program by a third party (which requirements may be
extended after their respective initial expiration or earlier termination), or
(b) any AGI Club which Affinity Group elects, in its sole discretion, at any
time during the term of this Agreement to exclude from the terms of this
Agreement, Cross Country shall be the sole supplier of services for the
Emergency Road Service 

                                  66
<PAGE>

Program during the term hereof, and, except with respect to any such excluded 
AGI Club, neither Affinity Group nor any affiliate, division or subsidiary of 
Affinity Group may provide any of such services "in house" during the term 
hereof.  Cross Country agrees that during the term of this Agreement Cross 
Country will not knowingly provide motor club services and/or emergency 
roadside assistance services for any of the entities included within the 
"Prohibited Group" (hereinafter defined).  The parties hereto recognize that 
a breach of the covenants contained in this Article 1 would cause irreparable 
injury, and damages at law would be difficult to ascertain.  The parties 
hereto therefore consent to the granting of equitable relief by way of a 
restraining order or temporary or permanent injunction by any court of 
competent jurisdiction to prohibit the breach or enforce the performance of 
the covenants contained in this Article 1, in addition to all other remedies 
which a court of competent jurisdiction may eventually determine.  As used 
herein, the term "Prohibited Group" shall mean and include those entities 
which are primarily and principally involved in the motor home and/or travel 
trailer ("recreational vehicles") business and the provision to owners of 
recreational vehicles motor club emergency roadside assistance services. 

     2.   (a)  Within ten (10) days after the execution hereof, and within ten
(10) days after the end of each calendar month during the term hereof, Affinity
Group shall deliver to Cross Country a report setting forth:  (i) the name and
address of each person and/or entity who was an AGI Member at the beginning of
such calendar month (or who are AGI Members at the time of execution hereof, for
the first of such reports), or who became an AGI Member during such calendar
month, (ii) the membership number and the duration of such membership, (iii) the
name and address of each person and/or entity that ceased to be an AGI Member
during such calendar month, and (iv) such other information as Cross Country may
from time to time reasonably request in order to allow Cross Country to 

                                        -2-

provide the services contemplated under this Agreement.  The information
contained in each of such reports shall be updated by Affinity Group for Cross
Country at intervals no less frequently than monthly.

          (b)  At the time provided for the submission of the initial report
setting forth the AGI Members as of the date of execution hereof, Affinity Group
shall pay to Cross Country the administrative fee described in section (d) below
for each AGI Member who was an AGI Member during the month to which such monthly
report relates.  Such administrative fee shall be prorated if the first month of
the term of this Agreement shall be a partial month.  At the time provided for
submission of each subsequent monthly report, Affinity Group shall pay to Cross
Country such administrative fee for each AGI Member who was an AGI Member during
the month to which such monthly report relates.  For the last month during the
term hereof such payment administrative fee shall be pro-rated.  In all events
such administrative fee shall not be less than Forty-Seven Thousand Seven
Hundred Sixty-Five Dollars ($47,765.00) for any month (subject, however, to
proration as aforesaid).

                                  67
<PAGE>

          (c)  Affinity Group agrees to maintain and preserve its books and
records with respect to AGI Members in accordance with procedures that will
reasonably allow Cross Country to verify the information provided by Affinity
Group pursuant to Section 2(b) above, and Cross Country shall have the right
from time to time to inspect such portion(s) of said books and records as will
allow Cross Country to verify amounts payable to Cross Country hereunder.  Such
books, records and information shall be subject to the confidentiality and
non-disclosure provisions of this Agreement. 

          (d)  In addition to the aforesaid administrative fee, Affinity Group
shall pay to Cross Country the following amounts at the times indicated.  For
each actual billing for services rendered to an AGI Member hereunder and/or
reimbursement to an AGI Member for services obtained by such AGI Member,
Affinity Group shall pay to Cross Country an amount equal to the actual cost to
Cross Country therefor (net of all discounts, allowances or other available
deductions), plus a fee in accordance with the following schedule.  Cross
Country may bill Affinity Group once or twice per month pursuant hereto, at
Cross Country's election; and each invoice shall be paid by Affinity Group to
Cross Country within twenty (20) days after submission thereof to Affinity
Group. 

                                        -3-

                                  FEE SCHEDULE

<TABLE>

<S>                             <C>
- -------------------------------------------------------------------------------
Monthly Administrative Fee      .205 cents per AGI Member for each month to
                                which such monthly Administrative Fee relates,
                                subject to the minimum monthly Administrative
                                Fee as set forth in Section 2(b) hereof.
- -------------------------------------------------------------------------------
Roadside Assistance Dispatch    $18.20 per dispatch (with minimum payments
Fee                             hereafter by Affinity Group to Cross Country
                                of $1,547,000 per year)
- -------------------------------------------------------------------------------
Inbound, non-dispatch related   $1.50 per call
(i.e., information,
membership and miscellaneous,
etc. of whatever nature, not
resulting in roadside
assistance or trip routing
fees)
- -------------------------------------------------------------------------------
Trip Routing Fees (per trip):   $8.50 deluxe, plus postage
                                $3.00 regular, plus postage
- -------------------------------------------------------------------------------
Information Systems Request     Special Information Systems Requests includes
Fees:                           up to 25 hours analysis/design, 25 hours
                                programming annually.  Requests in excess of
                                such 25 hours to be billed at $125 per hour
                                for analysis/design and $85.00 for
                                programming.  Normal, routine maintenance of
                                such Information System shall not be subject
                                to such charges, and Cross Country shall
                                provide to Affinity Group reasonable detail
                                with respect to all hours expended and charged
                                pursuant hereto.
- -------------------------------------------------------------------------------
</TABLE>


                                  68
<PAGE>

          (e)  On January 1 of each year, commencing with January 1, 1999 (each
such January 1 being sometimes hereinafter referred to as an "Adjustment Date"),
all amounts payable by Affinity Group under this Article 2 (including, without
limitation, the per AGI Member monthly administrative fees and the fees for
services actually provided by Cross Country hereunder) shall be adjusted (i.e.,
either increased or decreased) to the amount that is determined by multiplying
the initial amount of such fee, as above provided, by a fraction the numerator
of which shall be the Consumer Price Index for All Urban Consumers, Seasonally
Adjusted U.S. City Average, All Items (1982-84-100), as published by the Bureau
of Labor Statistics of the United States Department of Labor (the "CPI"), for
the month of December immediately preceding each Adjustment Date (or the next
prior published month if not published for any such December) and the
denominator of which shall be the CPI for January 1998 (the "Base CPI"). 
Notwithstanding the foregoing, however, in no event shall any increase to the
fees hereunder for any year be greater than three percent (3%) over the fees
hereunder for the prior year hereof.  Each such set of adjusted amounts shall
remain in effect and be payable by Affinity Group during the entire year
following such Adjustment

                                        -4-

Date, until the next Adjustment Date, when the provisions hereof shall again be
applied.  Until the actual amount of the adjustment for any year shall be
determined, Affinity Group shall pay at the rates provided for during the
immediately preceding year, and when the adjustment shall be so determined
Affinity Group shall immediately pay Cross Country any excess due, or Cross
Country shall immediately pay Affinity Group, as the case may be.

          (g)  Any amounts not paid by Cross Country or Affinity Group to the
other when due shall bear interest from the due date at the rate of twelve
percent (12%) per annum.

     3.   The term of this Agreement shall commence at 12:00 A.M.  Eastern
Standard Time on January 1, 1998 and shall expire at 11:59 P.M. Eastern Standard
Time on December 31, 2000, unless sooner terminated as hereafter provided.  

     4.   In consideration of the payments to be made to Cross Country as
provided in Article 2 above, Cross Country shall provide to AGI Members during
the term hereof the services described in Exhibit A attached hereto and made a
part hereof.  In connection therewith Cross Country shall maintain on behalf of
Affinity Group, at Cross Country's expense, a sufficient number of national
telephone assistance lines to provide the services contemplated hereunder, such
telephone assistance lines to be used exclusively for the services to be
provided to AGI Members.  The telephone numbers for such exclusive lines shall
be owned by Affinity Group.  Such lines shall be staffed by Cross Country
twenty-four (24) hours a day, seven (7) days a week, including holidays.  Cross
Country shall provide all of the above described services in a manner that is
sufficient to provide the services to the AGI Members contemplated hereunder at
a general level of customer 

                                  69
<PAGE>

satisfaction reasonably acceptable to Affinity Group and in substantial 
accordance with the guidelines set forth on Exhibit B attached hereto.  
Promptly following the date of execution hereof, Cross Country shall if so 
requested by Affinity Group sign and deliver a transfer of service form with 
respect to such telephone lines (the "Transfer Form").  Cross Country 
authorizes Affinity Group to complete and date the Transfer Form and deliver 
the Transfer Form to the applicable telephone company(ies) upon expiration of 
the term of this Agreement to evidence the transfer of service back to 
Affinity Group with respect to such lines, and Cross Country shall provide at 
Affinity Group's request such other agreements or instruments, without 
expense of liability to Cross Country, as may be necessary for such purpose.

                                        -5-

     5.   Cross Country agrees that all information assembled by Affinity Group
and provided by Affinity Group to Cross Country hereunder regarding AGI Members,
including, but not limited to, lists of names, addresses and telephone numbers
of AGI Members, is proprietary information and shall remain the exclusive
property of Affinity Group, and Cross Country shall not use any of such
information, except as contemplated under this Agreement.  All such information
which is capable of being re-delivered to Affinity Group without unreasonable
burden or effort, including all copies of materials containing such information,
shall, at Affinity Group's request, be returned to Affinity Group at the
expiration of the term hereof, Affinity Group agreeing to pay to Cross Country
its reasonable costs incurred in connection with the assembling and returning
thereof.  Further, (i) all information regarding AGI Members, (ii) the terms and
provisions of this Agreement, (iii) information relating to Affinity Group's
data processing systems and/or reports, whether or not contained in reports
generated by Affinity Group hereunder, (iv) costs and/or expenses of Affinity
Group in providing the Emergency Road Service Program, and (v) Affinity Group's
data communication systems shall be treated by Cross Country as confidential,
and Cross Country shall not disclose any of such information to any other person
or entity except as necessary to perform its obligations under this Agreement or
as required to be disclosed to governmental authorities or in connection with
legal proceedings and except for information that is or becomes in the public
domain (it being acknowledged that the inclusion in telephone directories of
names, addresses and telephone numbers shall not by itself be deemed to have
placed such information in the public domain). Notwithstanding the foregoing,
provided that Cross Country has taken reasonable precautions (where practical to
do so) to protect the confidential nature of such information, Cross Country may
disclose this Agreement and its terms, and information regarding historical and
projected results of performance hereunder, (i) to accountants and lawyers whom
Cross Country retains to provide particular services in the ordinary course of
business, (ii) to lending institutions and others in connection with financing
arrangements, (iii) to federal, state and/or local governmental authorities, and
(iv) in connection with public offerings, in each case subject to the
recipient's holding such information in confidence (other than in connection
with public 

                                  70
<PAGE>

offerings), to Cross Country's releasing only so much of such information as 
shall be required in the circumstances.  Further, Cross Country may disclose 
this Agreement and the financial results

                                        -6-

to Cross Country of performance hereunder to prospective acquirers of all or any
part of Cross Country's business, assets or stock, subject to the recipient's
holding such information in confidence, but only to prospective acquirers with
respect to which Affinity Group has not elected to terminate this Agreement
pursuant to Section 16(a) hereof.  

          (b) It is understood that Cross Country does not itself provide any of
the towing and/or emergency road services described in Exhibit A, but arranges
for such services to be provided through independent providers.  Affinity Group
agrees that all lists assembled by Cross Country of the names, addresses and
telephone numbers of such independent providers are proprietary information and
are the exclusive property of Cross Country, and Affinity Group shall not use or
disclose any such information except as contemplated in this Agreement. 
Affinity Group further agrees that the following information is confidential
information belonging to Cross Country and shall not be used or disclosed by
Affinity Group other than in connection with the transactions contemplated in
this Agreement, except as Affinity Group may be required to disclose any such
information to governmental authorities or in connection with legal proceedings
and except to the extent that such information is in the public domain (it being
acknowledged that the inclusion in telephone directories of names, addresses,
telephone numbers and description of services does not place such information in
the public domain): (i) the terms and provisions of this Agreement, (ii)
information relating to Cross Country's data processing systems and/or reports,
whether or not contained in reports generated by Cross Country hereunder, (iii)
costs and or expenses of Cross Country in providing services hereunder, (iv)
Cross Country's data communication systems, and (v) the names and addresses of
said independent providers.  Notwithstanding the foregoing, provided that
Affinity Group has taken reasonable precautions (where practical to do so) to
protect the confidential nature of such information, Affinity Group may disclose
this Agreement and its terms and information regarding historical and projected
results of performance hereunder (i) to accountants and lawyers whom Affinity
Group retains to provide particular services in the ordinary course of business,
(ii) to lending institutions and others in connection with financing
arrangements, (iii) to federal, state and/or local governmental authorities as
required by law, and (iv) in connection with public offerings, in each case
subject to the recipient's holding such information in confidence, and to
Affinity Group's releasing only so much of such 

                                        -7-


                                        71
<PAGE>

information as shall be required in the circumstances.

          (c) The provisions of this Article 5 shall survive the expiration or
other termination of this Agreement, and shall continue in force and effect for
a period of five (5) years thereafter.  The parties hereto recognize that a
breach of the covenants contained in this Article 5 would cause irreparable
injury and that damages at law would be difficult to ascertain.  The parties
hereto therefore consent to the granting of equitable relief by way of a
restraining order or temporary or permanent injunction by any court of competent
jurisdiction to prohibit the breach or enforce the performance of the covenants
contained in this Article 5.

     6.   (a)  Cross Country agrees to indemnify, defend and hold Affinity Group
harmless from any and all claims, demands, suits, liabilities and any costs and
expenses, including reasonable attorneys' fees, arising from or in any way
connected with (i) the conduct of Cross Country, including, without limitation,
its conduct in performing the services contemplated hereunder, (ii) the failure
of Cross Country to perform its duties pursuant to this Agreement and/or
observance of all the terms, covenants and conditions contained herein, (iii)
any breach of any warranty or representation on its part made herein, or (iv) a
"Cross Country Breach" (as defined in Article 13 below).  Cross Country shall
also indemnify Affinity Group for and hold Affinity Group harmless from and
against any liability for any acts or omissions of the actual providers of the
services hereunder ("Service Provider Claims"), as described in Section 5(b)
above, when such claim is made by an AGI Member or a third party (but not by
Affinity Group itself); provided, however, that Cross Country's obligation to
indemnify Affinity Group and hold Affinity Group harmless for Service Provider
Claims shall be limited to the insurance coverage maintained from time to time
by Cross Country and actually payable by the insurance company with respect to
each such Service Provider Claim.  During the term of this Agreement, Cross
Country shall maintain a minimum of $20,000,000 of insurance coverage for this
purpose and Cross County shall cause Affinity Group to be named as an additional
insured on such insurance policy(ies) as may be maintained from time to time by
Cross Country providing coverage to Cross Country for claims by AGI Members
alleging liability for the acts or omissions of any service provider, and Cross
Country shall deliver to Affinity Group from time to time, upon written request
therefor by Affinity Group, a certificate evidencing such naming.

                                        -8-

          (b)  Affinity Group agrees to indemnify, defend and hold Cross Country
harmless from and against any claims, demands, suits, liabilities and any costs
and expenses, including reasonable attorneys' fees, arising from or in
connection with (i) the conduct of Affinity Group or its subsidiaries or
affiliates, including, without limitation, sales of and promotion of sales
memberships in the Good Sam Club or any other AGI Club, (ii) any breach of any
warranty or representation or agreement on its part made herein, and (iii) an
"Affinity Group Breach" (as defined in Article 13 below).

                                       72
<PAGE>

          (c)  The provisions of this Article 6 shall survive expiration or
termination of this Agreement.

     7.   The relationship between Cross Country and Affinity Group shall be one
of independent contractors, and not one of joint venture, partnership or
employment, and nothing in this Agreement shall be construed to create any
relationship other than independent contractors between the parties hereto.

     8.   (a)  The failure of either party to enforce at any time, or for any
period, the provisions of this Agreement shall not be construed as a waiver of
such provisions or of the right of such party thereafter to enforce each and
every such provision.  No claim or right arising out of the breach or default of
this Agreement may be discharged in whole or in part by a waiver or renunciation
of such claim or right unless such waiver or renunciation is in writing and
signed by the aggrieved party.

          (b)  If any action at law or in equity shall be instituted to enforce
or interpret the terms of this Agreement, the prevailing party shall be entitled
to reasonable attorneys' fees, costs and necessary disbursements in addition to
any other relief to which it may be entitled.

          (c)  This Agreement shall be governed by and construed in accordance
with the substantive laws of the State of Colorado.

     9.   (a)  In the event that:

               (i)  either Cross Country or Affinity Group shall neglect or fail
                    to perform any of its respective duties or observe any of 
                    the conditions, provisions, terms and covenants contained in
                    this Agreement, and such neglect or failure shall continue 
                    uncured for a period of thirty (30) days (ten (10) days in 
                    the case of the neglect or failure to pay money to the

                                        -9-

other) after receipt of written notice from the other party of such neglect or
failure; 
               (ii)  any interest of either Cross Country or Affinity Group 
                     under this Agreement shall be taken on execution or by 
                     other process of law; 

               (iii) either Cross Country or Affinity Group shall commit an act 
                     of bankruptcy or become insolvent according to law; 

                (iv) either Cross Country or Affinity Group makes an assignment
                     for the benefit of creditors; 

                 (v) a receiver, guardian, conservator, trustee or assignee or
                     any similar officer or person is appointed for either Cross
                     Country or Affinity Group by any court and not discharged 
                     within thirty (30) days of such appointment; or

                (vi) any court shall enter an order with respect to either Cross
                     Country or Affinity Group providing for a general 
                     modification or alteration of the rights of its creditors;

                                       73
<PAGE>

then the other party may elect, then or at any time thereafter but prior to the
curing of the event of default, to give written notice of its intention to
terminate this Agreement immediately or on any subsequent date specified in such
notice, and this Agreement shall thereafter be terminated, without prejudice to
any remedies for any and all claims held by the terminating party against the
other, all of which shall immediately become due and payable.

          (b) If either Affinity Group or Cross Country shall breach or be in
default under this Agreement, then whether or not this Agreement shall be
terminated for any default as set forth in subparagraphs (i) through (vi) above
for any breach hereof, the party found to be in default or breach shall pay to
the prevailing party all reasonable costs incurred by the prevailing party in
enforcing any of its rights hereunder, or in collecting any sums due and payable
to it hereunder, including reasonable attorneys' fees.

     10.  (a)  It is agreed that if any provisions of this Agreement shall be
determined to be void by any court of competent jurisdiction, then such
determination shall not affect any other provisions of this Agreement, all of
which other provisions shall remain in full force and effect (unless such
determination shall render either party's performance hereunder substantially
more difficult to perform, in which case upon the giving of proper notice this 

                                        -10-

Agreement may be terminated by either party).  Further, it is the intention of
the parties hereto that if any provision of this Agreement is capable of two
constructions, only one of which would render the provision valid, then the
provision shall have the meaning which renders it valid.

          (b) This Agreement amends, restates and replaces the Original
Agreement in its entirety.  This instrument contains the entire and only
agreement between the parties, and no oral statements or representations or
prior written matter not contained in this instrument shall have any force or
effect. This Agreement shall not be modified in any way except by a writing
subscribed by the parties by their duly authorized representatives.

          (c) All notices and other communications authorized or required
hereunder shall be in writing and shall be deemed duly given if sent by
certified or registered mail, return receipt requested, or by recognized
overnight delivery service (e.g., Federal Express, Airborne, etc.), in each case
fees and postage prepaid.  If given to Cross Country, the same shall be sent to
it at:

          Cross Country Motor Club, Inc.
          4040 Mystic Valley Parkway
          Medford, Massachusetts 02155
          Attention: Sidney D. Wolk, President,

     with a copy to:

                                       74
<PAGE>

          Lane & Altman & Owens LLP
          101 Federal Street
          Boston, MA 02110
          Attention: Nathan T. Wolk, Esq.,

or to such other person or at such other address as Cross Country may hereafter
designate by notice to Affinity Group.  If given to Affinity Group, the same
shall be sent to it at:

          Affinity Group, Inc.
          2575 Vista Del Mar Drive
          Ventura, CA 93001
          Attention:  President,



     with a copy to:

          David Block
          64 Inverness Drive
          Englewood, CO 80112

                                        -11-

     and
          Kaplan, Strangis and Kaplan, P.A.
          5500 Norwest Center
          90 South 7th Street
          Minneapolis, MN 55402
          Attention:  Robert T. York, Esq.,

or to such person or at such other address as Affinity Group may hereafter
designate by notice to Cross Country.  It is understood and agreed by the
parties hereto that copies of the notices to be delivered as specified above are
intended for informational purposes only, and that failure to deliver such
copies shall not invalidate any notice otherwise properly given as provided
above as long as the party giving notice has made a good faith effort to
properly deliver such copies.

     11.  For those states in which Cross Country Motor Club of California,
Inc., rather than Cross Country Motor Club, Inc., shall be permitted to conduct
business, the obligations of Cross Country under this Agreement may be performed
by Cross Country Motor Club of California,  Inc.  Accordingly, Cross Country
Motor Club of California, Inc. joins in this Agreement for such purposes.  In
such case, any reference to Cross Country shall where applicable mean and refer
to Cross Country Motor Club of California, Inc., it being understood that Cross
Country shall remain jointly and severally liable with respect to all such
obligations.  Until further notice, all sums shall be made payable to Cross
Country Motor Club, Inc., and shall be delivered to it at the place above
provided for the rendering of notices.  Any notice given by or to Cross Country
Motor Club, Inc., shall be deemed notice also given by or to Cross Country Motor
Club of California, Inc.

                                       75
<PAGE>

     12.  Cross Country shall supply to Affinity Group (a) substantially the
reports described in Exhibit C attached hereto and hereby made a part hereof at
the respective times therein indicated, and (b) such other information in the
possession of Cross Country as Affinity Group may from time to time reasonably
request with respect to the items for which Affinity Group is required to
reimburse or pay Cross Country in connection with the services to be provided by
Cross Country hereunder, including copies of supporting information relating to
the costs of such services or any other costs incurred by Cross Country that are
required to be reimbursed by Affinity Group in accordance with the terms hereof.
Affinity Group shall have the right from time to time, upon reasonable prior
notice, to inspect such 

                                        -12-

portion of Cross Country's books and records relating directly to the Emergency
Road Service Program as will allow Affinity Group to verify the correctness of
the amounts that Affinity Group is required to pay to Cross Country hereunder.

     13.  (a) In the event that it shall be or become unlawful for Affinity
Group to offer the Emergency Road Service Program or for Cross Country to
provide the services contemplated hereunder in any state, Affinity Group and
Cross Country shall each have the right to terminate this Agreement with respect
to the state(s) in which it is or has become unlawful to offer the Emergency
Road Service Program or to provide such services.  If and to the extent so
terminated, AGI Members in that state(s) shall thereafter not be deemed to be
AGI Members for purposes of this Agreement.  The parties hereto acknowledge that
(i) Affinity Group is responsible to obtain and maintain all licenses,
authorizations and approvals that, assuming compliance by Cross Country with its
obligations set forth herein, are required by any state to be obtained and/or
maintained in connection with the offering and implementation of the Emergency
Road Service Program in that state as contemplated hereunder, and (ii) Cross
Country is responsible to obtain and maintain all licenses, authorizations and
approvals that are required by any state to provide services of the type
contemplated to be provided to members hereunder in general but unrelated to
this specific Agreement.  Any breach by Affinity Group of its obligations under
the preceding sentence is referred to as a "Affinity Group Breach" and any
breach by Cross Country of its obligations under the preceding sentence is
referred to as a "Cross Country Breach".

          (b) In the event that (i) this Agreement is terminated by Cross
Country as to any state as set forth in such paragraph (a) immediately above
because of an Affinity Group Breach or a Cross Country Breach, as the case may
be, and (ii) termination of this Agreement with respect to such state shall have
a material impact upon the aggregate of the transactions contemplated under this
Agreement, either party shall have the right to terminate this Agreement in its
entirety, provided that any such termination shall be made by written notice to
the other party, given within sixty (60) days after termination hereof with
respect to one

                                       76
<PAGE>

state as aforesaid, and that any such termination of this Agreement in its
entirety shall be upon no less than ninety (90) days prior notice.

     14.  Affinity Group agrees that it will not distribute or use any
promotional materials referring to Cross Country and/or any of the services to
be provided by Cross 

                                        -13-

Country hereunder without on each occasion first obtaining the written consent
of Cross Country.

     15.  Each party represents and warrants to the other as follows:

          (a)  the execution and delivery of this Agreement has been duly
               authorized and adopted by resolution or ratification by all 
               necessary parties or bodies;

          (b)  its obligations under this Agreement are legal, valid and binding
               obligations enforceable against it in accordance with its terms; 
               and

          (c)  it is not a party to, or is bound by, any contractual agreement
               or instrument which would prevent or impede or restrict its 
               performance under this Agreement and that it is not a party to 
               any litigation which would prevent or impede the performance of 
               its obligations under this Agreement.

     16.  (a)  Except for an assignment by Cross Country to an entity that is
controlled by Cross Country or under common control with Cross Country, Cross
Country may not assign all or any portion of its interest in this Agreement
without obtaining the prior written consent of Affinity Group.  If Cross Country
desires to assign its interest in this Agreement during the term hereof, where
consent by Affinity Group to such assignment is required pursuant hereto, Cross
Country shall give Affinity Group written notice of such intent to assign. 
Within thirty (30) days after Cross Country shall have notified Affinity Group
of Cross Country's intention to consummates such assignment, Affinity Group
shall notify Cross Country of its intent to consent to such assignment by Cross
Country or, alternatively, to terminate this Agreement.  In the event Affinity
Group shall fail or refuse to give such consent within thirty (30) days after
Cross Country shall have given Affinity Group notice of Cross Country's
intention to consummate such assignment and Cross Country shall desire to effect
such assignment nonetheless, Affinity Group's sole remedy shall be termination
of this Agreement.  Such termination shall be effective one hundred twenty (120)
days after the earlier of (i) the date on which Affinity Group has notified
Cross Country of Affinity Group's intent to terminate this Agreement, or (ii) if
Affinity Group has not theretofore given notice to Cross Country of Affinity
Group's consent to such assignment or of Affinity Group's intent to terminate
this Agreement, thirty (30) days after Cross Country shall have 

                                        -14-

                                         77
<PAGE>

notified Affinity Group of Cross Country's intention to consummate such
assignment.  Unless Affinity Group shall have otherwise agreed in writing, no
such assignment shall relieve Cross Country of its obligations under this
Agreement.

          (b)  Except for an assignment by Affinity Group to an entity that is
controlled by Affinity Group or under common control with Affinity Group,
Affinity Group may not assign all or any portion of its interest in this
Agreement without obtaining the prior written consent of the Cross Country.  If
Affinity Group desires to assign its interest in this Agreement during the term
hereof, where consent by Cross County to such assignment is required pursuant
hereto, Affinity Group shall give Cross Country written notice of such intent to
assign.  In the event Cross Country shall fail or refuse to give such consent
and Affinity Group shall desire to effect such assignment nonetheless, Cross
Country's sole remedy shall be termination of this Agreement, which termination
shall be effective 120 days after Affinity Group shall have notified Cross
Country of Affinity Group's intention to consummate such assignment.  Unless
Cross Country shall have otherwise agreed in writing, no such assignment shall
relieve Affinity Group of its obligations under this Agreement.

     17.  The parties hereto agree that all disputes arising under or relating
to this Agreement or the transactions contemplated hereunder shall be subject
solely to binding arbitration, held in accordance with the rules of the American
Arbitration Association.  In addition to, and not by way of limitation of, the
rules of the American Arbitration Association, in any arbitration proceeding
hereunder the parties shall each have the right to perform full discovery and to
call witnesses to the extent allowed by the rules of civil procedure of the
applicable jurisdiction as long as such procedures do not unduly delay
completion of the arbitration process.  Judgment upon the award rendered may be
entered and enforced in any court having jurisdiction thereof.

                                        -15-

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement under
seal as of the date first written in this Agreement.

                              CROSS COUNTRY MOTOR CLUB, INC.


                              By:          /s/
                                   ---------------------------
                                   Robert Elsasser
                                   VP Sales


                              CROSS COUNTRY MOTOR CLUB OF
                              CALIFORNIA, INC.


                              By:          /s/
                                   ---------------------------
                                   Robert Elsasser
                                   VP Sales

                                       78
<PAGE>

                              AFFINITY GROUP, INC.


                              By:          /s/
                                   ---------------------------
                                   David Block

                              Its: Sr. Vice President
                                  ----------------------------


                                        -16-






                                          79
<PAGE>

                                       EXHIBIT A



                           SERVICES TO BE PROVIDED TO 
                                THE AGI MEMBERS


The following services shall be provided on a "sign and drive" basis (no cash
outlay by the AGI Member) except that such services shall be only on an
immediate Member reimbursement basis in Mexico.

1.   TOWING:

     a)   MECHANICAL DISABLEMENT:
          Cross Country shall provide for the towing of AGI Member's disabled
          vehicle, to the nearest, as determined by Cross Country, repair 
          facility qualified to remedy the disabled vehicle's mechanical 
          problem.  Should the AGI Member request to be towed to an alternate 
          service center or location which will require additional towing 
          mileage, any and all additional costs shall be the responsibility of 
          the AGI Member.  All costs associated with repair parts, repair labor,
          and repair services shall be the responsibility of the AGI Member.

     b)   COLLISION:
          Cross Country shall provide for the towing of AGI Member's damaged
          vehicle to the nearest, as determined by Cross Country, repair 
          facility qualified to repair the damaged vehicle.  Should the AGI 
          Member request to be towed to an alternate service center or location 
          which will require additional towing mileage, any and all additional 
          costs shall be the responsibility of the AGI Member.  All costs 
          associated with repair parts, repair labor, and repair services shall 
          be the responsibility of the AGI Member.

2.   ON-SITE EMERGENCY ROADSIDE ASSISTANCE SERVICES:

     a)   OUT OF FUEL:
          Cross Country shall provide for the delivery of up to 5 gallons of
          fuel to stranded AGI Members (except where prohibited by law).

     b)   FLAT TIRE:
          Cross Country shall provide for replacement of AGI Member's flat tire
          with inflated spare tire, or shall provide for delivery of a 
          replacement tire if necessary.  The actual cost of the replacement 
          tire, mounting, and balancing will be at the AGI Member's expense.

                                        -i-

     c)   JUMP-START/BATTERY BOOST
          Cross Country shall provide for a jump start of the AGI Member's
          drained battery, or delivery of a replacement battery to the AGI 
          Member if necessary.  The actual cost of the replacement battery and 
          labor to install the battery will be at the AGI Member's expense.

     d)   LOCKOUT - LOCKSMITH
          Cross Country shall provide for the delivery of locksmith services to
          the stranded AGI Member, and assist in the opening of the AGI Member's
          locked vehicle, and/or obtaining a replacement key.  Actual cost of 
          key replacement will be at the AGI Member's expense.

                                       80
<PAGE>

     e)   EMERGENCY FLUIDS
          Cross Country shall provide for the delivery of emergency fluids to
          the stranded AGI Member.  Fluids include oil, water, transmission 
          fluid, power steering fluid, and brake fluid, as necessary to remedy 
          the disablement.

3.   OTHER SERVICES:

     Cross Country shall provide for trip interruption, trip 
     routing/planning/mapping and basic concierge services, such as assisting 
     with finding alternate transportation, lodging and/or food.

4.   INFORMATION CALLS:

     Cross Country shall respond to all AGI Member inquiries regarding emergency
     road services, or if unable to respond, refer to Affinity Group for 
     appropriate response.

The Program does not offer reimbursement for the cost of parts, fuel or labor
for repairs or installations, unless authorized by Affinity Group. 


                                        -ii-





                                         81
<PAGE>

                                      EXHIBIT B

                                 OPERATING PARAMETERS

AGI Member calls are to be answered as follows:

     1.   All calls are to be answered by a live operator or electronic message
          not to exceed three rings plus the length of the electronic message. 

     2.   A minimum of 80% of all calls must be answered by a live operator
          within 30 seconds of caller having heard the initial announcement.

     3.   The average waiting time for calls placed in queue shall be 40 seconds
          or less.

     4.   80% of estimated time of arrivals are to average 35 minutes and are
          not to exceed 60 minutes from the time of the dispatch unless due to
          circumstances beyond the control of Cross Country.

     5.   A combination of process will be used to assure that dispatches are
          properly handled and closed within the guidelines specified in item 4 
          above. These will include, but are not limited to, the following 
          (which may be modified from time to time upon the mutual agreement of 
          the parties):

               a)        An "open dispatch" exception report will be run daily
                         and reviewed by appropriate supervisory personnel.

               b)        Routine selective silent monitoring will be performed
                         with each call center representative assigned to the
                         emergency road service program.

               c)        Routine selective outbound "QC" calls will be made to
                         vendors and AGI Members.

               d)        Vendors will be instructed to contact Cross County in
                         the event an AGI Member's vehicle is not found at the
                         location designated by the AGI Member, or if the vendor
                         is unable to perform the agreed upon road service.

     6.   An average overall monthly score of at least 95% excellent/good rating
          on quality assurance survey items directly relating to the performance
          of Cross Country and the tow operators used for dispatch must be
          maintained.  Cross County will be responsible for the preparation,
          dissemination and collection of all surveys, at its sole expense. 
          Affinity Group shall have approval rights with respect to the content
          and style of each survey questionnaire.  The survey score shall be
          computed each month by adding the scores of questionnaire items 4, 8
          and 9 for such month, dividing the total by three and rounding the
          results to the nearest rating.

     7.   First time callers to Cross Country will be specifically acknowledged,
          in a format to be developed by Cross County and Affinity Group.

                                         -i-



                                          82
<PAGE>

                                       EXHIBIT C



                                 DESCRIPTION OF REPORTS


     1.   Dispatch Claims Billing

     2.   Dispatch Claims Billing over $100

     3.   Claims Reimbursement Billing

     4.   Administrative Service Call Fees

     5.   Dispatch Service Call Fees

     6.   Voids

     7.   Voids over $100

     8.   Monthly Billing Recap

     9.   Trip Routings Fulfilled

     10.  Daily Call/Dispatch

     11.  Daily Quality Surveys for Mailing

     12.  Monthly Recap of Quality Surveys

     13.  Daily Dispatch Exception Alert

     14.  Monthly Dispatch Reason by Vehicle Type

     15.  Monthly Abusers

                                        -i-


                                        83

<PAGE>

EXHIBIT 10.34

Addendum to National General Insurance Contract Dated January 13, 1994

                                    ADDENDUM TO
                                 SERVICE AGREEMENTS
     
     Affinity Group, Inc. ("AGI") and National General Insurance Company 
("NGIC") wish to amend the Service Agreements between them for (a) the Good 
Sam Club insurance plan operated in conjunction with AGI's wholly-owned 
subsidiary GSS Enterprises, Inc. ("GSS"), dated June 2, 1978, and amended by 
Addendums dated October 11, 1982, November 25, 1987, October 17, 1989, 
February 14, 1992 and March 22, 1994; (b) the Rider Motorcycle Club insurance 
plan operated in conjunction with AGI's wholly-owned subsidiary GSS dated 
October 5, 1979, and amended by Addendums dated October 11, 1982, October 17, 
1989, February 18, 1992, and March 22, 1994; (c) the Coast to Coast insurance 
plan operated in conjunction with AGI's wholly-owned subsidiary Camp Coast to 
Coast, Inc. ("CTC") dated October 23, 1987, and amended by Addendums dated 
November 30, 1987, October 17, 1989, and March 22, 1994; and (d) the Golf 
Card insurance plan operated in conjunction with AGI's wholly-owned 
subsidiary Golf Card International Corp. ("GCI") dated April 17, 1992 and 
amended by Addendum dated March 22, 1994, as follows:
     
     1.  The last paragraph on page 1 of each Service Agreement, as most 
recently amended by the Addendums to Service Agreement dated March 22, 1994, 
is deleted in its entirety and the following is substituted therefor:
     
     This Service Agreement shall remain in full force and effect for the period
     beginning on the date of this Addendum and ending December 31, 2007. 
     Thereafter the Agreement shall automatically renew for consecutive ten (10)
     year periods, unless terminated by written notice by either party to the
     other not less than sixty (60) days prior to the termination of the
     original term hereof of any extension hereof.

     2.   Paragraph 2 of each Addendum to Service Agreement dated March  22, 
1994 is hereby amended by adding the following thereto:

     If NGIC terminates this Agreement, or if upon expiration of the then
     current term NGIC does not elect or agree to renew the Agreement on the
     terms of the Agreement then in effect, the payments contemplated herein
     shall continue to be paid by NGIC to AGI for a period of five (5) years
     following termination (the "Run-Off Period"), and calculated as provided in
     the Agreement except that for each year during the Run-Off period the Base
     Fee percent and Bonus Fee percent to be used in determining the Base Fee
     and the Bonus Fee for each year shall be the Scheduled Percentage (as
     hereinafter defined) times a fraction, the numerator of which is the
     Aggregate Premium (as hereinafter defined) for such year and the
     denominator of which is the Aggregate Premium for the year immediately
     preceding such year.  If AGI terminates the Agreement for reason other than
     failure by NGIC to make the payments contemplated herein, payments to AGI
     shall cease upon termination.  For purposes of this paragraph, the
     following terms shall have the following meanings:

     (a)   The "Scheduled Percentage" means the Base Fee percent and the Bonus
     Fee percent as set forth on the Fee Schedule attached to the March 22, 1994
     Addendum to Service Agreement.

                                 Page 1 of 2 Pages

                                      84

<PAGE>

ADDENDUM TO SERVICE AGREEMENTS


     (b)   The "Aggregate Premium" for any year means the aggregate direct
     written premium, less return premium, written under the Good Sam, Good Sam
     Referral, Coast to Coast, Rider, and Golf Card Insurance program agreements
     for such year.

     3.  During the Run-Off period, as long as AGI is continuing to receive 
the payment described in paragraph 2 of this Addendum, AGI and its affiliates 
listed above (but expressly excluding Camping World, Inc. and its 
subsidiaries) (the "Program Affiliates") will not use, or sponsor, endorse or 
recommend, telephone solicitation or direct mail solicitation that is (a) 
directed at Insured Members (as hereinafter defined) and (b) intended for the 
purpose of soliciting such Insured Members to cancel, terminate, or allow to 
lapse insurance policies acquired pursuant to the Service Agreement and to 
replace such policies with new policies offered by an insurance company other 
than NGIC or its affiliates through a program sponsored by AGI or the Program 
Affiliates.  In making or participating in any such solicitation that is 
prohibited by the first sentence in this paragraph 3, or assisting any third 
party in making any such solicitation that is prohibited by the first 
sentence of this paragraph 3, AGI shall delete from the membership list(s) of 
it and the Program Affiliates the names of all Insured Members prior to any 
such solicitation.  For the purpose of this paragraph, "Insured Members" 
means members of a club or affinity group operated by AGI who are insured 
pursuant to the Service Agreement.  A member shall continue to be an Insured 
member as long as such member continues to pay premiums that are included in 
the Aggregate Premium.  A member shall cease being an Insured Member upon 
failure to pay when due any premium for an insurance policy obtained pursuant 
to the Service Agreement.  NGIC acknowledges that AGI and the Program 
Affiliates regularly solicit programs and products to members of the clubs, 
affinity groups operated by AGI and to other customers of AGI and the Program 
Affiliates and subscribers and recipients of AGI publications, and except as 
expressly set forth in this paragraph 3, such marketing, sponsorship or 
solicitation shall not constitute a breach in this paragraph 3, provided 
that, in addition to making the above membership list deletions, AGI and the 
Program Affiliates shall delete any such advertising of property-casualty 
insurance products from publications addressed to Insured Members.  If AGI 
does not make such deletions from its solicitation and publication mailing 
lists the provisions of paragraph 2 above shall be void.

     4.  Except as amended by this Addendum, all provisions of the Service 
Agreements shall remain in full force and effect.

AFFINITY GROUP, INC.                    NATIONAL GENERAL INSURANCE COMPANY

By:        /s/                          By:         /s/                       
     --------------------------------         ---------------------------------
               Stephen Adams                     John J.  Foley

Title:      Chairman                    Title:     President
         -----------------------------          --------------------------------


Date:       11/11/97                    Date:   November 4, 1997
        -------------------------------      ---------------------------------

                                 Page 2 of 2 Pages

                                      85



<PAGE>

EXHIBIT 10.35

Engagement Agreement between JBMC, Inc. and the Company dated September 8, 
1996.

ENGAGEMENT AGREEMENT entered into on September 8, 1996 between JBMC, Inc., 
1020 E. Desert Inn, Suite 203, Las Vegas, Nevada 89109 and Affinity Group, 
Inc., 2575 Vista Del Mar, Ventura, California 93001, whereby JBMC, Inc. and 
its affiliates is engaged to assist Affinity (the term "Company" as used 
herein shall include Affinity Group, Inc. and its affiliates) in the 
acquisition of Camping World, Inc.  This agreement contains the terms of this 
engagement.

TERM.  The term of this Engagement is for 12 months beginning September 8, 
1996. The Term can be extended by mutual agreement as long as discussions 
concerning a transaction are ongoing.

COMPENSATION.  Affinity will pay JBMC, Inc. a fee of $500,000 upon completion 
of a successful acquisition of Camping World.

EXCLUSIVITY.  During the Term, JBMC, Inc. will be the exclusive 
representative regarding the transaction.

INDEMNIFICATION.  The Company agrees to indemnify JBMC, Inc. and its 
affiliates, employees, stockholders and representatives and hold harmless 
against any and all losses, claims, damages or liabilities, joint and several 
to which JBMC, Inc. becomes subject in connections with the Engagement under 
federal securities law, under any statute, at common law or otherwise.

CONFIDENTIALITY.  The Company agrees that information developed by JBMC, Inc. 
in the course of the Engagement (the "Information") will be treated as 
private and confidential, and will not be disclosed to any third party 
without prior written approval of JBMC, Inc., except as may be required by 
law.  The term "Information" does not include information which (i) is or 
becomes generally available to the public, (ii) was available on a 
non-confidential basis prior to its disclosure or (iii) comes on a 
non-confidential basis from a third party source.  Neither the Company nor 
JBMC, Inc. will make any public announcement concerning a potential 
Transaction without the consent of the other.

MISCELLANEOUS.  This Agreement embodies the entire agreement and 
understanding of the parties hereto and supersedes all prior agreements and 
understandings, written or oral, relating to the subject matter of the 
Engagement.  This Agreement may not be modified or amended or any term of 
provision hereof waived or discharged, except in writing signed by the party 
against whom such modification, amendment or waiver is sought to be enforced/ 
This agreement is not assignable.  Without limiting the foregoing, all 
provisions hereof shall be binding on and applicable to any successor to the 
assets and/or business of the Company.  The Company and JBMC, Inc. each 
represents that this agreement has in all respects been duly authorized, 
executed and delivered by and on behalf of itself.  Heading titles are for 
descriptive purposes only and do not control or alter the meaning of the 
Agreement as set forth in the text.  JBMC, Inc. will be free to conduct 
business with others including competitors of the Company in undertakings 
similar to this Engagement.  The obligations of JBMC, Inc. hereunder are 
intended

                                      86

<PAGE>

solely for the benefit of the Company and JBMC, Inc. does not have any 
obligation to any person other than the Company.

ACCEPTED AND AGREED:

JBMC, INC.                              AFFINITY GROUP, INC.

By:        /s/                              By:      /s/
   ---------------------------------           ----------------------------
     Joe McAdams, President             Steve Adams, Chairman of the Board

                                      87



<PAGE>

EXHIBIT 10.36

Note Receivable dated December 30, 1996 between Joe McAdams and the Company.

                                  PROMISSORY NOTE

$1,000,000.00                                                Ventura, California
                                                             December 30, 1996

     FOR VALUE RECEIVED, Joe B. McAdams ("Maker") , promises to pay to the order
of Affinity Group, Inc., a Delaware corporation ("Payee"), its successors and
assigns, the principal sum of One Million Dollars ($1,000,000.00) upon demand by
the Payee.  If payment is not made when demanded, the unpaid principal balance
shall bear interest at the rate of twelve percent (12%) per annum until all
amounts due hereunder have been paid in full.

     This Note may be prepaid in whole or in part at any time and from time to
time without penalty.  All payments shall be applied first to accrued interest
and then to unpaid principal balances.

     All amounts due hereunder shall be paid at 2575 Vista Del Mar Drive,
Ventura, California 93001, or at such other place as the Payee shall have
designated to the Maker in writing.

     The indebtedness evidenced by this Note is secured by and entitled to the
benefit of all of the provisions contained in that certain Collateral Assignment
and Pledge of Phantom Stock Interests (the "Collateral Assignment") dated the
date hereof from Maker in favor of the Payee.  Notwithstanding any provision
contained herein to the contrary, the obligations of the Maker under this Note
shall be nonrecourse obligations with respect to the Maker, and Maker shall have
no personal pecuniary liability hereunder.  The Holder of this Note shall not
seek any judgment for a deficiency or personal judgment against Maker with
respect to this Note or the Collateral Assignment.

     Any one or more of the following shall constitute an event of default under
this Note: (i) failure by the Maker to pay any installment of interest or
principal on this Note when the same shall have become due and such failure
shall continue for more than 10 days after notice thereof to the Maker, or (ii)
Maker shall make an assignment for the benefit of his creditors or a petition in
bankruptcy as filed by or against the Maker and is not stayed or discharged
within 60 days thereafter.  When any such event of default has occurred and is
continuing, the Holder of this Note may declare the entire remaining
indebtedness hereunder, including accrued interest, to be immediately due and
payable and exercise each and every remedy available to the Holder of this Note
under applicable law.

     The Maker hereby waives presentment, demand, protest, and notice.  The
Maker shall pay on demand all costs, including court costs and reasonable
attorneys' fees, paid or incurred by the holder hereof in enforcing this Note.

IN WITNESS WHEREOF, the Maker has caused this Note to be fully executed as of
the date first above written.
                                                      /s/            
                                          ---------------------------
                                            Joe B. McAdams


                                       88
<PAGE>

                         COLLATERAL ASSIGNMERT AND PLEDGE OF
                              PHANTOM STOCK INTERESTS



     THIS COLLATERAL ASSIGNMENT AND PLEDGE OF PHANTOM STOCK INTERESTS (the
"Assignment") is made as of the 30th day of December 1996 by JOE B. MCADAMS (the
"Maker") to and with AFFINITY GROUP, INC., a Delaware corporation (the
"Company'), with offices at 2575 Vista Del Mar Drive, Ventura, California
93001.

                                W I T N E S S E T H:

     WHEREAS, the Maker is a party to that certain Phantom Stock Agreement dated
as of January 2, 1992, as amended (the "Phantom Stock Agreement") pursuant to
which Maker is entitled to the Phantom Stock Interest (as defined in the Phantom
Stock Agreement); and

     WHEREAS, the Company has agreed to make a loan in the aggregate principal
amount of One Million Dollars ($1,000,000) to the Maker, such loan to be
evidenced by the Maker I s promissory note issued to the Company in said
aggregate principal amount (the "Note"); and

     WHEREAS, in order to induce the Company to make the loan, the Maker has
agreed to assign and pledge his Phantom Stock Interest to the Company;

     NOW, THEREFORE, for value received and as security for the payment and
performance of all obligations, indebtedness and liability of the Maker under
the Note (the "Obligations"), the Maker, for himself and for his heirs,
successors and assigns, does hereby pledge, transfer, assign and deliver unto
the Company, its successors and assigns, and grants to the Company a security
interest in, all of the right, title and interest of the Maker, whether now
existing or hereafter arising, in and to the Phantom Stock interest, including,
without limitation, all right to receive the cash value thereof or any
distributions or payments with respect thereto.

     TO HAVE AND TO HOLD the same unto the Company, its successors and assigns,
until such time as the Obligations shall have been paid in full.

This instrument is delivered and accepted upon the following terms and
conditions:

     1 .  COMPANY'S RIGHTS IN EVENT OF DEFAULT.

     1.1  Immediately upon the occurrence of any default under any of the
Obligations, which default entitles the holders thereof to accelerate the
indebtedness evidenced thereby (a "Default") , and so long as such Default shall
continue, at the option of the Company, the Company shall have the exclusive
right to offset its obligations under the Phantom Stock Agreement against the
Obligations without further authorization, note or demand.

     1.2  The Maker does hereby constitute and appoint the Company, upon such
Default, with full power of substitution and revocation, his true and lawful
attorney, for him and in his name, place and stead, to do and perform any or all
of the following as fully as he could do if personally present, hereby ratifying
and confirming all that his said attorney or its substitute shall lawfully do or
cause to be done by virtue hereof.

     1.3  If a Default shall occur, then thereupon and at any time or times
thereafter, the Company shall have all rights and remedies provided to a secured
party under the Uniform Commercial Code of the State of California.

                                       89
<PAGE>

     2.   PHANTOM STOCK AGREEMENT.

     This Assignment is for collateral purposes only, and all of the rights and
obligations of the Maker and the Company under the Phantom Stock Agreement shall
remain in full force and effect, unaffected by this Assignment.
     
     3.   TERMINATION OF THIS AGREEMENT.

     Upon payment in full of all of the Obligations, the Company covenants and
agrees to execute and deliver to the Maker instruments effective to evidence the
termination of this instrument and/or the reassignment to the Maker of the
rights, power and authority granted herein.

     5.   NO PERSONAL RECOURSE.

     Notwithstanding any provision contained herein to the contrary, the
obligations of the Maker under the Note are nonrecourse obligations with respect
to the Maker, and Maker shall have no personal pecuniary liability thereunder. 
The holder of the Note shall not seek any judgment for a deficiency or personal
judgment against the Maker with respect to the Note or this Assignment.

     6.   MISCELLANEOUS PROVISIONS.

     6.1  No change, amendment, modification, cancellation or discharge hereof,
or of any part hereof, shall be valid unless all of the parties hereto shall
have consented thereto in writing.

     6.2  The terms, covenants and conditions contained herein shall inure to
the benefit of, and bind the Company and the Maker and its or his respective
successors and assigns or executors, administrators, successors and assigns, as
the case may be.

                                        -2-
                                          

     6.3  The captions of this instrument are for convenience and reference only
and neither in any way define, limit or describe the scope or interest herein
nor in any way affect this instrument.

     6.4  If any provision hereof shall be invalid or unenforceable in any
respect or in any jurisdiction, the remaining provisions hereof shall remain in
full force and effect and shall be enforceable to the maximum extent permitted
by law.

     6.5  This Assignment shall be governed by and construed in accordance with
the laws of the State of California.

IN WITNESS WHEREOF, the Maker has executed this Assignment as of the day and
year first above written.



                                               /s/                  
                                        ---------------------
                                        Joe B. McAdams


                                       90

<PAGE>

EXHIBIT 10.37

Amendment to Employment Agreement dated August 1, 1993 between Stephen Adams and
the Company.

             [TYPED ON AFFINITY GROUP, INC. LETTERHEAD]


                           September 1, 1997





Stephen Adams
Affinity Group, Inc.
2575 Vista Del Mar Drive
Ventura, CA 93001

     RE:  EMPLOYMENT AGREEMENT DATED AS OF AUGUST 1, 1993 (THE "EMPLOYMENT
          AGREEMENT") BETWEEN AFFINITY GROUP, INC. (THE "COMPANY") AND STEPHEN 
          ADAMS

Dear Steve:

     The term of the Employment Agreement continues until September 1, 1997. 
The Company desires to continue your employment in accordance with the terms of
the Employment Agreement and you have acknowledged that you are willing to
continue such employment.  Therefore, the terms of the Employment Agreement
shall be extended for an additional one (1) year period beginning on the date
hereof and continuing until September 1, 1998.

     If the foregoing properly sets forth our understanding, I would appreciate
your so acknowledging by executing the counterpart of this letter in the space
provided below.

                              AFFINITY GROUP, INC.

                              By:        /s/
                                   ----------------------

                              Its: President


Accepted and agreed to as of the 1st day of September, 1997.


      /s/
- ----------------------
Stephen Adams


                                       91

<PAGE>

EXHIBIT 10.38

Form of Phantom Stock Agreement

                          FORM OF PHANTOM STOCK AGREEMENT



     THIS AGREEMENT, made and entered into as of the ___ day of ______, 199_ by
and between Affinity Group, Inc., a Delaware corporation (the "Company") and
_______________ (the "Executive");

                               W I T N E S S E T H

     WHEREAS, the Company proposes to employ the Executive in the operations of
the Company and the Company is desirous of affording Executive incentives, in
the form of phantom stock of the Company, in connection therewith;

     NOW, THEREFORE, in consideration of the mutual covenants contained herein
and other good and valuable consideration, the Company and Executive hereby
agree as follows:

                                   ARTICLE I

                                  EMPLOYMENT

     Section 1.1.   EMPLOYMENT.  The Company hereby employs the Executive as an
executive officer of the Company to perform such duties and discharge such
functions in and about the business and affairs of the Company, or one or more
of its subsidiaries, as the board of directors of the Company may from time to
time determine.  Executive agrees, during the term hereof, to diligently and in
good faith perform and discharge such duties and functions and Executive shall
devote all of his working time, energy and ability exclusively to the
performance of his duties hereunder.  Executive shall not directly or indirectly
engage or participate in the operations or management of, or render any services
to, any other businesses or enterprises.

     Section 1.2.  BASIC COMPENSATION.  The Company agrees to pay Executive a
base annual salary in such amount as may from time to time be determined by the
board of directors of the Company and discussed with the Executive on an annual
basis.  Basic compensation payable under this section shall be payable in
accordance with such practices and procedures as are generally applicable to
other employees of the Company.

     Section 1.3.  FRINGE BENEFITS.  While Executive is in the employ of the
Company, the Company agrees to provide to Executive such benefits as may be
provided by the Company from time to time to its similarly situated employees.

     Section 1.4.  SEVERANCE.  If the Company terminates the employment of the
Executive without Cause, the Company shall (i) make a lump sum severance payment
equal to twelve (12) months of the Executive's current base compensation paid
pursuant to Section 1.2 hereof, and (ii) pay to the Executive the amount of the
bonus, if any, accrued to the date of such termination under section 1.5 hereof.
Such severance payment shall be made within thirty (30) days after the
determination of the amount of the accrued bonus calculated pursuant to the
provisions of section 1.5 hereof.  It is agreed that any termination of
employment is without prejudice to any other remedy to which the Company may be
entitled, either by law, in equity or under this Agreement.

                                       92
<PAGE>

     The Company has the absolute right to terminate this Agreement, and the
employment of the Executive hereunder, for Cause without any further obligation
to the Executive in respect of severance payments to the Executive hereunder. 
For purposes of this Agreement, Cause includes, but is not limited to the
following:

          (i)   Executive's breach of the terms of this Agreement or any other
                legal obligation to the Company; or

          (ii)  Executive's fraud, dishonesty, negligence, misconduct or other
                deliberate action which causes injury to the Company or any of 
                its subsidiaries or to their respective reputations or an act of
                the Executive involving moral turpitude or a serious crime.

     The Executive shall not be entitled to severance under this section 1.4 if
the employment of the Executive is terminated for any of the following reasons:

          (i)   the Executive terminates this Agreement at any time;

         (ii)   death of the Executive;

        (iii)   the Disability of the Executive.

     Section 1.5.  BONUS.  The Company adopts, from time to time, formal written
bonus programs for certain of its executives.  Such written bonus programs, if
adopted and if extended to the Executive, shall be in addition to the basic
compensation payable under section 1.2 hereof.  The amount of the bonus will be
determined on mutually agreed-upon objectives.  The Company reserves the
absolute right to amend, replace or terminate, from time to time, any such
written bonus program and to determine the extent of its application, all
without any liability to the Executive.  The bonus, if any, payable under this
section 1.5 shall be paid in accordance with the terms of the formal written
bonus program adopted by the Company. 

     Section 1.6.  TERM.  The term of this Agreement shall commence on the date
of this Agreement and continue through the fifth anniversary of the date of this
Agreement provided, however, that Executive shall have the continuing option to
immediately terminate the employment provided by section 1.1 hereof by giving
two (2) weeks' notice thereof to the Company and the Company shall have the
continuing option to immediately terminate the employment provided by section
1.1 hereof by giving written notice thereof to Executive which notice may be
effective immediately.  Upon any such termination, all of the rights and
obligations set forth in this Article I shall terminate provided, only, that the
Company shall pay to Executive the severance, if any, payable under section 1.4
hereof.


                                    ARTICLE II

                             PHANTOM STOCK INTEREST

     Section 2.1.  AWARD OF PHANTOM STOCK INTEREST. Provided that Executive
shall have been a full time employee of the Company for the twelve (12)
consecutive calendar months preceding each such date (or, in the case of January
1 of the year following the date of this Agreement, the period of time between
the date hereof and  such January 1), the Company agrees that Executive shall be
awarded one Phantom Stock Interest on each of January 1, ____, January 1, ____,
January 1, ____, January 1, ____ and January 1, ____. 

                                        -2-


                                        93
<PAGE>

     Section 2.2.   PAYMENT OF AWARDED PHANTOM STOCK INTEREST.  The Company
shall pay, and Executive shall be entitled to receive, the cash value of the
Awarded Phantom Stock Interest, which shall be paid as follows:

           (i)    One-third (1/3) thereof within thirty (30) days of the
                  determination of such cash value in accordance with the 
                  provisions of section 4.3 hereof, and

          (ii)    One-third (1/3) thereof on the first anniversary of the
                  Determination Date, and 

          (iii)   One-third (1/3) thereof thereof on the second anniversary of
                  the Determination Date.

     Section 2.3.  BENEFICIARY.  Executive may designate (by filing with the
Company a written beneficiary designation form in form reasonably acceptable to
the Company) one or more primary beneficiaries or contingent beneficiaries to
receive all or a specified part of the cash value of the Awarded Phantom Stock
Interest which, at the time of Executive's death, may remain unpaid under this
Agreement and Executive may change or revoke any such designation from time to
time. No such designation, change or revocation shall be effective unless
executed by Executive and accepted by the Company during Executive's lifetime. 
Each such designation, change or revocation shall be effective under this
Agreement until changed or revoked in the manner specified herein.  No such
change or revocation shall require the consent of any beneficiary theretofore
designated by Executive.  If Executive fails to designate a beneficiary, or
designates a beneficiary and thereafter revokes such designation without naming
another beneficiary, or designates one or more beneficiaries and all such
beneficiaries so designated fail to survive Executive, then the beneficiary of
the Awarded Phantom Stock Interest, or the part thereof as to which Executive's
designation fails, as the case may be, shall be the representative of
Executive's estate.  Unless Executive has otherwise specified in the beneficiary
designation, the beneficiary or beneficiaries designated by Executive shall
become fixed as of Executive's death so that, if a beneficiary survives
Executive but dies before the receipt of all payments due such beneficiary, such
remaining payments shall be payable to the representative of such beneficiary's
estate.

     Section 2.4.   BENEFITS NOT TRANSFERABLE.  Neither Executive nor any
beneficiary hereunder shall have any transferable interest in the payments due
hereunder nor any right to anticipate, alienate, dispose of, pledge or encumber
the same prior to actual receipt thereof, nor shall the same be subject to
attachment, garnishment, execution following judgment or other legal process
instituted by creditors of Executive or any such beneficiary provided that the
unpaid cash value of Executive's Awarded Phantom Stock Interest and any payments
due hereunder shall at all times be subject to set-off for debts owed by the
Executive to the Company or its affiliates.

     Section 2.5.  NATURE OF THE COMPANY'S OBLIGATION.  The Company shall
maintain a record of the Awarded Phantom Stock Interest but the Company shall
not be required to segregate any funds or other assets to be used for the
payment of benefits under this Agreement and no such record shall be considered
as evidence of the creation of a trust fund, an escrow or any other segregation
of assets for the benefit of Executive or any beneficiary of Executive.  The
obligation of the Company to make the payments described in this Agreement is an
unsecured contractual obligation of the Company only, and neither Executive nor
any beneficiary of Executive shall have any beneficial or preferred interest by
way of trust, escrow, lien or otherwise in and to any specific assets or funds. 
Executive specifically acknowledges that the Awarded Phantom Stock Interest to
be awarded pursuant to the terms of this Agreement are not securities in the
Company 

                                        -3-

and do not create any right in the equity or capital of the Company or any of
its affiliates.  Executive and each beneficiary of Executive shall look solely
to the general credit of the Company for satisfaction of any obligations due or
to become due under this Agreement, it being expressly acknowledged by the
Executive that the obligations of the Company hereunder are junior and
subordinate in right of payment to the obligations of the Company to its or the
Company's lenders.  If the Company should, in its sole discretion, earmark or
set aside any 

                                        94
<PAGE>

funds or other assets to pay benefits hereunder, the same shall,
nevertheless, remain and be regarded as part of the general assets of the
Company subject to the claims of its general creditors (and shall not be
considered to be held in a fiduciary capacity for the benefit of Executive or
any beneficiary hereunder), and neither Executive nor any beneficiary of
Executive shall have any legal, beneficial, security or other property interest
therein.  Upon delivery by the Company to Executive of the consideration as
provided in section 2.2, the rights and obligations of the Company and Executive
under this Article II shall terminate and Executive shall have no other or
further rights under this Article or in respect hereof.

                                  ARTICLE III

                           COVENANT NOT TO COMPETE

     Section 3.1.  COVENANT NOT TO COMPETE.  Executive hereby covenants that,
for a period of eighteen (18) months next following the Determination Date (or
such shorter period for which the Company continues to be owned or operated by
the Parent or its affiliates), Executive shall not be engaged or interested in
any business which competes, directly or indirectly, with the publication,
membership or retail businesses of the Company or any subsidiary of the Company
(whether as a proprietor, partner with another, shareholder, agent or consultant
of, employee of or lender to, another) in the recreational vehicle, camping,
outdoor living or other markets then served by the Company or such subsidiary,
except as a proprietor, partner, shareholder, employee or consultant in or to
the Company or any entity controlled by, controlling or under common control
with the Company, provided that if the employment of Executive is terminated by
the Company without Cause, the foregoing covenant shall not apply (without
affecting the obligations hereinafter contained in this section 3.1 in respect
of disclosures or solicitations by Executive) unless the Executive shall have
been paid severance pursuant to section 1.4 hereof.  Executive agrees that he
will not at any time disclose to any person or other entity who or which is, or
reasonably may be expected to be, in competition with the Company or its
affiliates, any confidential information or trade secrets of the Company, any
subsidiary of the Company or any of their respective affiliates, the contents of
any customer lists of the Company, any subsidiary of the Company or any of their
respective affiliates or the general needs of the customers or other contracting
parties with the Company, any subsidiary of the Company or any of their
respective affiliates, provided, however, the foregoing shall not prevent
Executive from responding to the request of a governmental agency or pursuant to
a court order or as otherwise required by law.  For a period of one (1) year
following the Determination Date, Executive agrees not to offer employment to,
not to discuss the nature of any prospective employment opportunities with, and
not to otherwise solicit any employee of the Company or such subsidiary (or any
person who was an employee of the Company or such subsidiary within one hundred
eighty (180) days of the Determination Date) on his own behalf, on behalf of any
employer of the Executive, on behalf of any entity with which the Executive is
acting as a consultant or with which the Executive is then otherwise affiliated.

     Section 3.2.  REMEDIES.  Recognizing that a breach of the covenant
contained in section 3.1 would cause the Company irreparable injury and the
damages at law would be difficult to ascertain, Executive consents to the
granting of equitable relief by way of a restraining order or 

                                        -4-

temporary or permanent injunction by any court of competent jurisdiction to
prohibit the breach or enforce the performance of the covenants contained in
section 3.1.  The invalidity or unenforceability of any provision of this
Article or the application thereof to any person or circumstance shall not
affect or impair the validity or enforceability of any other provision or the
application of the first provision to any other person or circumstance.  Any
provision of this Article that might otherwise be invalid or unenforceable
because of contravention of any applicable law, statute or governmental
regulation shall be deemed to be amended to the extent necessary to remove the
cause of such invalidation or unenforceability and such provision as so amended
shall remain in full force and effect as a part hereof.

                                          95
<PAGE>

                                   ARTICLE IV.

                       DEFINITIONS AND GENERAL PROVISIONS

     Section 4.1.  DEFINITIONS.  As used in this Agreement, the following terms
shall have the respective meanings set forth below:

          ACCOUNTING PERIOD:  If the Determination Date falls on December 15th
through December 31st, inclusive, the Fiscal Year of the Company in which the
Determination Date falls; if the Determination Date falls on January 1st through
June 14th, inclusive, the Fiscal Year of the Company ending immediately prior to
the date on which the Determination Date falls; if the Determination Date falls
on June 15th through December 14th, inclusive, the Rolling Four Fiscal Quarters
ending immediately prior to the date on which the Determination Date falls.

          AWARDED PHANTOM STOCK INTERESTS:  As of any date, the Phantom Stock
Interests awarded on or before such date pursuant to the provisions of Section
2.1 hereof.

          BASE COST:  $___________, less an amount equal to dividends or other
distributions made by the Company to the Parent (it being understood that
amounts paid by the Company to the Parent pursuant to any tax allocation
agreement between such parties, amounts paid as management fees and amounts paid
as repayment of principal, premium or interest on indebtedness of the Company to
the Parent or to any affiliate of the Parent shall not be considered dividends
or other distributions for the purposes hereof, it being the intention of the
parties hereto that only dividends or distributions in respect of the equity
ownership of the Parent in the Company be deducted for the purpose of
calculating Base Cost).

          COMPANY VALUE:  If the Determination Date is occasioned by the sale of
all or substantially all of the Operating Assets of the Company and its
subsidiaries, the remainder of (x) the sum of (i) the net after-tax
consideration received in the sale of all or substantially all of the Operating
Assets and (ii) Current Assets minus (y) the sum of (i) the Base Cost, (ii)
Operating Liabilities not assumed by the purchaser or transferee and (iii)
Liabilities other than Operating Liabilities.  If any of such consideration
shall have been paid in notes or other securities, the Company shall, by
resolution of its board of directors, establish a value therefore, which value
shall be conclusively binding upon the parties hereto and, in establishing the
value of debt securities, in addition to such other considerations as the board
of directors of the Company may deem relevant, the amounts payable thereunder
shall be discounted to their present value on the basis of such discount rate as
is deemed appropriate by the board of directors.

          If the Determination Date is occasioned by the sale of all or
substantially all of the equity interests in the Company or subsidiaries of the
Company, Company Value shall be the remainder of (x) the net after-tax
consideration received in such sale of equity interests minus (y) the sum of (i)
the Base Cost and (ii) any Liabilities not assumed by such purchaser or
transferee.

          If the Determination Date is occasioned by the sale of the equity
interests of the Parent, Company Value shall be the remainder of the pre-tax
consideration received minus (y) 

                                        -5-

the sum of (i) the Base Cost and (ii) any Liabilities not assumed by such
purchaser or transferee for which shareholders of the Parent continue to be
liable after the closing of such sale.

          If the Determination Date is occasioned by an event other than a Sale,
Company Value shall be the remainder of (x) the sum of (i) the Formula Operating
Asset Value and (ii) Current Assets minus (y) the sum of (i) Base Cost and (ii)
Liabilities other than Operating Liabilities provided, however, that if a Sale
is 

                                         96
<PAGE>

consummated within one hundred eighty (180) days after the Determination
Date, Company Value shall be determined as if the Determination Date had been
occasioned by the Sale.

          CURRENT ASSETS:  The sum of (x) cash, marketable securities, prepaid
items and inventory as reflected on the books and records of the Company and its
subsidiaries on a consolidated basis after the elimination of any intercompany
accounts; (y) the market value of notes receivable of the Company (other than
intercompany receivables); and (z) the accounts receivable of the Company and
its subsidiaries (other than intercompany accounts receivable) subject to such
allowance for bad or doubtful accounts receivable as is reflected on the books
of the Company, all as determined in accordance with generally accepted
accounting principles.  Current Assets and Liabilities shall be determined as of
the last day of the Accounting Period.

          DETERMINATION DATE:  The date of any of the following events: (i)
termination of the Executive's employment, whether by death or otherwise, (ii) a
Sale, or (iii) the fifth anniversary of the date of this Agreement.

          DISABILITY:  The physical or mental incapacity of Executive for a
period of more than sixty (60) consecutive days, the determination of which by
the board of directors of the Company shall be conclusive on the parties hereto.

          FISCAL QUARTER:  The fiscal quarter of the Company ending on the last
day of the calendar quarter.

          FISCAL YEAR:  The fiscal year of the Company as the case may be,
ending on the last day of the calendar year.

          FORMULA OPERATING ASSET VALUE:  The product of seven and one-half
(7.5) and Operating Profit of the Company for the Accounting Period.

          LIABILITIES:  All obligations (whether absolute, accrued or
contingent, choate or inchoate) of the Company and/or its subsidiaries (other
than intercompany obligations) determined in accordance with generally accepted
accounting principles provided that (i) if the Determination Date is occasioned
by a Sale, the obligation of the Company (or the Parent) for the payment of
federal and state income taxes arising from a Sale shall be considered a
liability whether or not such liability is required to be reflected as a
liability in accordance with generally accepted accounting principles, (ii) the
liability of the Company for deferred revenues shall not be considered a
liability whether or not such liabilities are required to be reflected as a
liability in accordance with generally accepted accounting principles, and (iii)
the liability of the Company, the Parent or any subsidiary of the Company (x) in
respect of this Agreement or any similar 

                                        -6-

agreement or (y) to purchase its equity securities (or warrants for such
securities), whether under a "put" agreement or otherwise, shall not be
considered a Liability for purposes hereof.  Liabilities shall be determined by
the chief financial officer of the Company (or the Independent Accountant) as
provided in section 4.3 hereof.  Liabilities shall be determined on a
consolidated basis provided, however, that there shall be eliminated any
intercompany Liabilities.

          OPERATING ASSETS:  The real and personal properties, tangible and
intangible, used in the regular ongoing operation of the Company and its
subsidiaries, as the case may be) which would be acquired by a purchaser of such
entities (or the assets thereof) in order to continue the uninterrupted
operation of the business thereof in substantially the manner as theretofore
operated but excluding therefrom cash, investments, accounts and notes
receivable, inventories, prepaid items and similar assets which would not
normally be acquired by a purchaser in an asset acquisition (or for which
special adjustment to the purchase price would be made).

                                        97
<PAGE>

          OPERATING LIABILITIES:  Any Liability or other obligation (whether
absolute, accrued or contingent, choate or inchoate) which would be required to
be assumed by a buyer of all or substantially all of the assets of the Company
and its subsidiaries in order to continue, uninterrupted, the business
operations of the Company unless, in connection with such assumption, there
would customarily be made an adjustment to the purchase price for such assets. 
Operating Liabilities do not include (i) indebtedness for money borrowed or
guarantees of any such indebtedness, (ii) refinancings of indebtedness of the
kind referred to in clause (i) above, (iii) indebtedness in respect of any
subscription agreement, stock or warrant "put" or "call" agreement, phantom
stock agreement or similar obligation in respect of an equity or other interest
in the Parent measured by an increase in the equity value of the Parent and (iv)
current payables.  

          OPERATING PROFIT:  With respect to any Accounting Period (i) the net
income of the Company derived from the ongoing business operations of such
entity or entities for such period plus (ii) interest, federal and state income
taxes [or any provision for such taxes], depreciation, amortization, financing
costs, management fees and ninety (90%) percent of aircraft expenses.  Operating
Profit shall be determined on the accrual method of accounting and in accordance
with generally accepted accounting principles consistently applied, provided
that (i) in no event shall tradeout or barter transactions or extraordinary
items of revenue or expense (including revenue or expense from non-operating
investments, revenue or expense from the sale or purchase of Operating Assets or
entities or revenue or expense not derived from business operations) be
reflected in net income and (ii) amounts paid or received in settlement of (or
payment of judgments in respect of) litigation which did not arise in the
ordinary course of the business operations of such entity or entities or any of
their respective subsidiaries, shall not be reflected in net income (it being
understood that subsidiaries of the Company do have litigation, such as the
litigation in CTC, which shall be considered litigation in the "ordinary course"
of business operations). If there has occurred a Sale of Operating Assets within
the Accounting Period and, in such Sale, not all of the Operating Assets have
been sold, provided that the net proceeds of such Sale have been received by the
Company prior to the date on which Current Assets and Liabilities of the Company
are calculated as herein provided, the net income relating to such Operating
Assets shall be deleted from the calculation of Operating Profit.  If there has
occurred a purchase of Operating Assets, the income from which is reflected in
the Accounting Period, and such Operating Assets were not owned for the entire
Accounting Period, the Operating Profit with respect to such Operating Assets
shall be included, on a historical basis, as if (i) the Company (or its
subsidiaries) had owned such Operating Assets for the entire Accounting Period. 

          PARENT:  Affinity Group Holding, Inc., a Delaware corporation, or such
other 

                                        -7-

entity which holds in excess of eighty (80%) percent of the issued and
outstanding equity securities of the Parent.

          PHANTOM STOCK INTEREST:  The cash equivalent of ____________ percent
(____%) of Company Value.

          ROLLING FOUR FISCAL QUARTERS:  Four consecutive Fiscal Quarters.

          SALE:  The sale of all or substantially all of the Operating Assets of
the Company and the subsidiaries of the Company, the sale of all of the equity
interests in the Company, the sale in one transaction (or a series of related
transactions) of all of the equity interests in the Parent, the sale of all of
the equity interests in the subsidiaries of the Company (except, in any of the
foregoing cases, to an entity controlled by, controlling or under common control
with the Parent). 

     Section 4.2.  WITHHOLDING TAXES.  The Company may withhold from any payment
to be made under this Agreement (and transmit to the proper taxing authority)
such amount as it may be required to withhold under any federal, state or other
law.

                                         98
<PAGE>

     Section 4.3.  ADMINISTRATION.  The Company and its executive officers shall
have full power to interpret, construe and administer this Agreement, including
authority to determine any dispute or claim with respect thereto.  The
determination of the Company in any matter, made in good faith, shall be binding
and conclusive upon Executive and all other persons having any right or benefit
hereunder.  Unless Executive shall give notice to the Company objecting to the
Company's calculation of Current Assets, Liabilities, Operating Liabilities or
Operating Profit for any period (or any other calculation to be determined for
the purposes of this Agreement) within thirty days after notice of the
determination thereof by the Company, such calculation shall conclusively be
deemed to have been accepted by the parties hereto.  The cash value of the
Awarded Phantom Stock Interest shall be set forth in a certificate of the chief
financial officer of the Company, the determination of which shall be made
within one hundred fifty (150) days of the Determination Date and shall be
conclusive and binding upon the Executive provided that, if the Executive shall
disagree with the amount of the Current Assets, Liabilities, Operating
Liabilities or Operating Profit as determined by the chief financial officer of
the Company (written notice of which shall be given by the Executive within
thirty (30) days of the receipt of such determination by the chief financial
officer), Current Assets, Liabilities, Operating Liabilities or Operating Profit
shall be determined by the independent certified public accountants of the
Company or, if the Company has not then engaged a firm of independent certified
public accountants, any "big six" firm of public accountants selected by the
Company (the "Independent Accountant").  The Independent Accountant shall
determine the Current Assets, Liabilities, Operating Liabilities or Operating
Profit of the Company within thirty (30) days after its appointment and shall be
instructed to deliver to the Company and the Executive a written report of its
determination of the amount of such Current Assets, Liabilities, Operating
Liabilities or Operating Profit.

     The cost of the accounting services performed by the Independent Accountant
shall be borne by the Company (but the cost thereof shall be considered a
liability of the Company for purposes of determining Liabilities) unless the
amount of the Current Assets, Liabilities, Operating Liabilities or Operating
Profit as determined by the Independent 

                                        -8-

Accountant is the same as the amount determined by the Company's chief financial
officer (or is an amount which results in a lower value for the Executive of the
Awarded Phantom Stock Interest or the bonus payable under section 1.5), in which
event the entire cost of the services of the Independent Accountant shall be
borne by the Executive and shall be deducted by the Company from the Awarded
Phantom Stock payment to be made pursuant to section 2.2 hereof or the bonus
payable under section 1.5, as the case may be.

     Any of the obligations of the Company hereunder may be performed by an
affiliate of the Company and such performance by an affiliate shall be deemed to
satisfy any such obligation of the Company hereunder.
  
     Section 4.4.  NOTICES.  All notices, requests and other communications from
any of the parties hereto to the other shall be in writing and shall be
considered to have been duly given or served when personally delivered to any
individual party, an executive officer of any corporate party, or on the first
day after the date of deposit with Federal Express for next day delivery,
postage prepaid, or on the third day after deposit in the United States mail,
certified or registered, return receipt requested, postage prepaid, or on the
date of telecopy, fax or similar telephonic transmission during normal business
hours, provided that the recipient has specifically acknowledged by telephone
receipt of such telecopy, fax or telephonic transmission; addressed, in all
cases, to the party at his or its address set forth below, or to such other
address as such party may hereafter designate by written notice to the other
party:

      (i)  If to the Company to:

                    2575 Vista Del Mar Drive
                    Ventura, CA  93001 
                    Attn:  Stephen Adams
     

                                            99
<PAGE>
                                                  
     (ii)  If to Executive to:




     Section 4.5.  BINDING EFFECT.  The provisions of this Agreement shall not
give Executive any rights to continue to be employed or otherwise retained by
the Company or any affiliate thereof.  Except as so provided, this Agreement
shall be binding upon and inure to the benefit of the parties hereto, the
respective successors and assigns of the Company and the beneficiaries, personal
representatives and heirs of Executive.  

     Section 4.6.  CONTROLLING LAW.  This Agreement shall be construed, and the
legal relations between the parties determined, in accordance with the laws of
the state of incorporation of the Company.

     Section 4.7.  COUNTERPARTS.  This Agreement may be executed in one or more
counterparts, each of which shall be deemed to be an original without the
production of the others, but all of which together shall constitute one and the
same instrument.


     Section 4.8.  ENTIRE AGREEMENT.  This Agreement contains the entire
understanding of the parties with respect to the subject matter hereof and may
not be varied, modified or amended except by a writing signed by the parties to
be charged.  The making, execution and delivery of 

                                        -9-

this Agreement by the parties hereto have been induced by no representations,
statements, warranties or agreements of the other except those herein expressed.

     Section 4.9.  HEADINGS.  The division of this Agreement into sections and
paragraphs and the titles assigned thereto is only a matter of convenience for
reference and shall not define or limit any of the terms or provisions thereof.

     IN WITNESS WHEREOF, the individual party has hereunto set his hand and the
corporate party has caused these presents to be executed by a proper officer
thereunto duly authorized all as of the day and year first above written.

                              AFFINITY GROUP, INC.


                              By:  
                                   ---------------------

                              Its: 
                                   ---------------------


                              
                              ----------------------------
                                        Executive



                                            100

<PAGE>

EXHIBIT 21

Subsidiaries of Registrant

The following subsidiaries are direct or indirect subsidiaries of the Company:


     Affinity Group, Inc., a Delaware corporation
     VBI Inc., a Delaware corporation
     Golf Card International Corp., a Delaware corporation
     Venture Enterprises, Inc., a Delaware corporation
     Camp Coast to Coast, Inc., a Delaware corporation
     Golf Card Resort Services, Inc., a Delaware corporation
     TL Enterprises, Inc., a Delaware corporation
     Golf Card Holding Corporation, a Delaware corporation
     GSS Enterprises, Inc., a Delaware corporation
     National Association for Female Executives, Inc., a Delaware corporation
     Woodall Publications Corporation, a Delaware corporation
     AGI Properties of Colorado, Inc., a Delaware corporation
     Affinity Bank, a California corporation
     Affinity Insurance Group, Inc., a Colorado corporation
     Affinity Group Thrift Holding Corporation, a Delaware corporation
     Affinity Road and Travel Club, Inc., a Delaware corporation
     Affinity Brokerage, Inc., a Delaware corporation
     ART Holding Corp., a Delaware corporation
     Camping Realty, Inc., a Kentucky corporation
     Camping World, Inc., a Kentucky corporation
     CWI, Inc., a Kentucky corporation
     CW Michigan, Inc., a Delaware corporation
     Ehlert Publishing Group, Inc., a Minnesota corporation.
     Exposition Group, Inc., a Minnesota corporation



                                       101

<PAGE>

EXHIBIT 24

Power of Attorney

                                 POWER OF ATTORNEY
                                          




KNOW ALL MEN BY THESE PRESENTS, that AFFINITY GROUP HOLDING, INC., a Delaware
corporation (the "Company"), and each of the undersigned directors of the
Company, hereby constitutes and appoints Stephen Adams, Joe McAdams and Mark J.
Boggess, and each of them (with full power to each of them to act alone),
its/his true and lawful attorney-in-fact and agent, for it/him and on its/his
behalf in its/his name, place and stead, in any and all capacities to sign,
execute, affix its/his seal thereto and file the Company's Annual Report on Form
10-K for the year ended December 31, 1997 under the Securities Exchange Act of
1934, as amended, including any amendment or amendments thereto, with all
exhibits and any all documents required to be filed with respect thereto with
any regulatory authority.

There is hereby granted to said attorneys, and each of the, full power and
authority to do and perform each and every act and thing, requisite and
necessary to be done in respect of the foregoing as fully as it/he or
itself/himself might or could do if personally present, thereby ratifying and
confirming all that said attorneys-in-fact and agents, or any of them, may
lawfully do or cause to be done by virtue hereof.

This Power of Attorney may be executed in any number of counterparts, each of
which shall be an original, but all of which taken together shall constitute one
and the same instrument and any of the undersigned directors may execute this
Power of Attorney by signing any such counterpart.

IN WITNESS WHEREOF, AFFINITY GROUP HOLDING, INC. has caused this Power of
Attorney to be executed in its name by its President and Chief Executive Officer
on the 6th day of March, 1998.

                                  AFFINITY GROUP HOLDING, INC.



                                            /s/
                                  ------------------------------
                                  Joe B. McAdams, President and
                                  Chief Executive Officer


                                       102
<PAGE>

The undersigned directors of AFFINITY GROUP HOLDING, INC., a Delaware 
corporation, have hereunto set their hands as of the 6th day of March, 1998.





       /s/ Stephen Adams                /s/ Thomas A. Donnelly
- --------------------------------    -------------------------------
Stephen Adams                       Thomas A. Donnelly


      /s/ Joe B. McAdams                 /s/ David B. Garvin
- --------------------------------    -------------------------------
Joe B. McAdams                      David B. Garvin


     /s/ Wayne Boysen                    /s/ David Frith-Smith
- --------------------------------    -------------------------------
Wayne Boysen                        David Frith-Smith


     /s/ John A. Ehlert
- --------------------------------
John A. Ehlert










                                     103

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                          43,978
<SECURITIES>                                     2,590
<RECEIVABLES>                                   26,533
<ALLOWANCES>                                     (731)
<INVENTORY>                                     30,283
<CURRENT-ASSETS>                               113,742
<PP&E>                                          62,604
<DEPRECIATION>                                (11,045)
<TOTAL-ASSETS>                                 432,386
<CURRENT-LIABILITIES>                          135,030
<BONDS>                                        250,000
                                0
                                          0
<COMMON>                                             1
<OTHER-SE>                                    (75,913)
<TOTAL-LIABILITY-AND-EQUITY>                   432,386
<SALES>                                        132,953
<TOTAL-REVENUES>                               304,683
<CGS>                                           90,349
<TOTAL-COSTS>                                  195,349
<OTHER-EXPENSES>                                71,124
<LOSS-PROVISION>                                    90
<INTEREST-EXPENSE>                            (27,825)
<INCOME-PRETAX>                                 10,295
<INCOME-TAX>                                   (6,240)
<INCOME-CONTINUING>                              4,055
<DISCONTINUED>                                   (294)
<EXTRAORDINARY>                                  (239)
<CHANGES>                                            0
<NET-INCOME>                                     3,522
<EPS-PRIMARY>                                    35.22
<EPS-DILUTED>                                    35.22
        

</TABLE>


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