AFFINITY GROUP HOLDING INC
10-Q, 1998-05-13
AMUSEMENT & RECREATION SERVICES
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<PAGE>

                                    UNITED STATES
                          SECURITIES AND EXCHANGE COMMISSION

                               Washington, D.C.  20549

                                      FORM 10-Q

                    Quarterly Report Under Section 13 or 15 (d) of
                         The Securities Exchange Act of 1934

FOR QUARTER ENDED:                                     COMMISSION FILE NUMBER
March 31, 1998                                                333-26389
- --------------------------------------------------------------------------------

                             AFFINITY GROUP HOLDING, INC.
                (Exact name of registrant as specified in its charter)
                                                                                
DELAWARE                                                     59-2922099
(State of incorporation or organization)    (I.R.S. Employer Identification No.)

64 Inverness Drive East                                    (303) 792-7284
Englewood, CO  80112                                  (Registrant's telephone
(Address of principal executive offices)            number, including area code)


- --------------------------------------------------------------------------------

          SECURITIES REGISTERED PURSUANT TO SECTION 12 (b) OF THE ACT:  NONE
             SECURITIES REGISTERED PURSUANT TO SECTION 12 (g) OF THE ACT:
                              11% Senior Notes Due 2007

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the Registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                              YES   _X_           NO  __

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

<TABLE>
<CAPTION>
                                                       OUTSTANDING AS OF
CLASS                                                     MAY 11, 1998
- -----                                                     ------------
<S>              <C>                                   <C>
Common Stock,    $.01 par value                               100
</TABLE>

                         DOCUMENTS INCORPORATED BY REFERENCE:
                                         NONE

<PAGE>

                    AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES


                                        INDEX


                                                                           PAGE
                                                                           ----
<TABLE>
<CAPTION>

PART I.  Financial Information


     ITEM 1: FINANCIAL STATEMENTS
<S>                                                                        <C>
          Consolidated Balance Sheets                                       1
          As of March 31, 1998 and December 31, 1997

          Consolidated Statements of Operations                             2
          For the three months ended March 31, 1998 and 1997

          Consolidated Statements of Cash Flows                             3
          For the three months ended March 31, 1998 and 1997

          Notes to Consolidated Financial Statements                        4


     ITEM 2:  MANAGEMENT'S DISCUSSION AND ANALYSIS OF                       6
              FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Part II. Other Information                                                 12


SIGNATURES                                                                 13
</TABLE>

<PAGE>

                 AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                      MARCH 31, 1998 AND DECEMBER 31, 1997
                                 (In Thousands)
                                  (Unaudited)

<TABLE>
<CAPTION>

                                                      3/31/98        12/31/97
                                                    -----------     -----------
<S>                                                 <C>             <C>
ASSETS
    CURRENT ASSETS:
       Cash and cash equivalents                    $    50,307     $    43,978
       Investments                                        2,596           2,590
       Accounts receivable, less allowance for
         doubtful accounts                               21,726          25,802
       Inventories                                       29,959          30,283
       Prepaid expenses and other assets                 10,554          11,089
                                                    -----------     -----------
          Total current assets                          115,142         113,742

    PROPERTY AND EQUIPMENT                               53,679          51,559
    LOANS RECEIVABLE                                     64,858          44,973
    INTANGIBLE ASSETS                                   203,881         206,104
    DEFERRED TAX ASSET                                   10,545           8,521
    RESTRICTED INVESTMENTS                                2,096           2,096
    OTHER ASSETS                                          5,679           5,391
                                                    -----------     -----------
                                                    $   455,880     $   432,386
                                                    -----------     -----------
                                                    -----------     -----------

LIABILITIES AND STOCKHOLDER'S DEFICIT

    CURRENT LIABILITIES:
       Accounts payable                             $    16,370     $    16,334
       Accrued interest                                  14,632           7,371
       Accrued taxes                                      5,588           5,035
       Accrued liabilities                               22,099          23,498
       Customer deposits                                 99,206          74,528
       Deferred tax liability - current                   2,132           2,132
       Current portion of long-term debt                  6,619           6,132
                                                    -----------     -----------
          Total current liabilities                     166,646         135,030

    DEFERRED REVENUES                                    80,667          79,572
    LONG-TERM DEBT                                      281,104         288,229
    OTHER LONG-TERM LIABILITIES                           5,213           5,467
    COMMITMENTS AND CONTINGENCIES                             -               -
                                                    -----------     -----------
                                                        533,630         508,298
                                                    -----------     -----------
    STOCKHOLDER'S DEFICIT:

       Common stock, $.01 par value, 1,000
          shares authorized, 100 shares
          issued and outstanding                              1               1
       Additional paid-in capital                        12,021          12,021
       Accumulated deficit                              (89,772)        (87,934)
                                                    -----------     -----------
          Total stockholder's deficit                   (77,750)        (75,912)
                                                    -----------     -----------
                                                    $   455,880     $   432,386
                                                    -----------     -----------
                                                    -----------     -----------
</TABLE>


See notes to consolidated financial statements.


                                          1
<PAGE>

                 AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF OPERATIONS

                                 (In Thousands)

                                  (Unaudited)

<TABLE>
<CAPTION>

                                                         THREE MONTHS ENDED
                                                    ---------------------------
                                                      3/31/98         3/31/97
                                                    -----------     -----------
<S>                                                 <C>             <C>
REVENUES:
    Membership services                             $    29,716     $    24,250
    Publications                                         12,599           9,733
    Merchandise                                          37,825              --
                                                    -----------     -----------
                                                         80,140          33,983

COSTS APPLICABLE TO REVENUES:
    Membership services                                  18,725          14,545
    Publications                                         10,324           7,705
    Merchandise                                          25,607              --
                                                    -----------     -----------
                                                         54,656          22,250

GROSS PROFIT                                             25,484          11,733

OPERATING EXPENSES:
    Selling, general and administrative                  17,886           4,225
    Depreciation and amortization                         3,644           2,093
                                                    -----------     -----------
                                                         21,530           6,318
                                                    -----------     -----------

INCOME FROM OPERATIONS                                    3,954           5,415

NON-OPERATING ITEMS:
    Interest expense, net                                (7,950)         (4,153)
    Other non-operating income, net                         134               8
                                                    -----------     -----------
                                                         (7,816)         (4,145)
                                                    -----------     -----------
INCOME (LOSS) FROM CONTINUING OPERATIONS
    BEFORE INCOME TAXES                                  (3,862)          1,270

INCOME TAX CREDIT (EXPENSE)                               2,024            (674)
                                                    -----------     -----------

NET INCOME (LOSS)                                   $    (1,838)    $       596
                                                    -----------     -----------
                                                    -----------     -----------
</TABLE>


See notes to consolidated financial statements.


                                          2
<PAGE>

                 AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS

                                 (In Thousands)

                                  (Unaudited)

<TABLE>
<CAPTION>

                                                         THREE MONTHS ENDED
                                                        1998            1997
                                                    -----------     -----------
<S>                                                 <C>             <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)                                 $   (1,838)     $      596
  Adjustments  to  reconcile  net  income
    to net cash provided by operating activities:
    Deferred tax provision (benefit)                    (2,024)            261
    Depreciation and amortization                        3,644           2,093
    Provision for losses on accounts receivable            230              36
    Deferred compensation                                    -             300
    Loss on disposal of property and equipment               -               7
    Changes  in operating assets and liabilities
       (net of purchased businesses):
       Accounts receivable                               3,846           1,241
       Inventories                                         324             816
       Restricted investments                               (6)              -
       Prepaids and other assets                           247          (2,236)
       Accounts payable                                     36           1,148
       Accrued and other liabilities                     6,161           1,516
       Deferred revenues                                 1,095           1,181
       Net  assets  and  liabilities  of
         discontinued operations                             -            (222)
                                                    -----------     -----------
         Net cash provided by operating activities      11,715           6,737
                                                    -----------     -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures                                  (3,526)           (562)
  Net changes in intangible assets                         (15)         (1,711)
  Net changes in loans receivable                      (19,885)            756
  Purchase of investments                                    -             350
  Purchase of Ehlert Publishing Group, Inc.                  -         (20,800)
                                                    -----------     -----------
         Net cash used in investing activities         (23,426)        (21,967)
                                                    -----------     -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Net change in customer deposits                       24,678           2,761
  Borrowings on long-term debt                           9,898          30,450
  Principal payments of long-term debt                 (16,536)        (10,547)
                                                    -----------     -----------
         Net cash provided by financing activities      18,040          22,664
                                                    -----------     -----------

NET INCREASE IN CASH AND CASH EQUIVALENTS                6,329           7,434

CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR          43,978           4,278
                                                    -----------     -----------

CASH AND CASH EQUIVALENTS AT END OF YEAR            $   50,307      $   11,712
                                                    -----------     -----------
                                                    -----------     -----------

Supplemental disclosures of cash flow information:
Cash paid during the period for:
  Interest                                                 745             690
  Income Taxes                                              81              16
</TABLE>


See notes to consolidated financial statements.


                                          3
<PAGE>

                    AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                     (UNAUDITED)


(1)  BASIS OF PRESENTATION

The financial statements included herein include the accounts of Affinity Group
Holding, Inc. ("AGHI"), its wholly-owned subsidiary, Affinity Group, Inc.
("AGI"), and AGI's subsidiaries (collectively the Company) without audit, in
accordance with generally accepted accounting principles, and pursuant to the
rules and regulations of the Securities and Exchange Commission.  These interim
consolidated financial statements should be read in conjunction with the
consolidated financial statements and notes in the Company's 10-K report for the
year ended December 31, 1997 as filed with the Securities and Exchange
Commission.  In the opinion of management of the Company, these consolidated
financial statements contain all adjustments of a normal recurring nature
necessary to present fairly the financial position, results of operations and
cash flows of the Company for the interim periods presented. 

On March 6, 1997, the Company acquired the stock of Ehlert Publishing Group
("EPG").  EPG is a specialty publisher of sports and recreation magazines
focusing on five niches: snowmobiling, personal watercraft, archery, all-terrain
vehicles and motorcycles.  Further, on April 2, 1997, the Company acquired the
common stock of Camping World, Inc. ("CWI").  CWI is a national specialty
retailer of merchandise and services for RV owners.  The operating results of
EPG and CWI have been included in the Company's consolidated results of
operations from the dates of acquisition.  The acquisitions have been accounted
for using the purchase method of accounting and, accordingly, the assets and
liabilities of EPG and CWI have been recorded at the estimated fair market value
at the dates of the acquisitions.

Certain reclassifications of prior year amounts have been made to conform to the
current presentation.


(2) RECENT ACCOUNTING PRONOUNCEMENTS

Effective January 1, 1998, the Company adopted Statement of Financial Accounting
Standards No. 130, "Reporting Comprehensive Income," which establishes
standards for reporting and presentation of comprehensive income and its
components.  It requires that all changes in equity during a period, except
those resulting from investment by owners and distributions to owners, be
reported as a component of comprehensive income and that comprehensive income be
displayed in annual financial statements with the same prominence as other
financial statements that constitute a full set of financial statements.  The
Company's comprehensive income for the three months ended March 31, 1998 and
1997 is the same amount as the Company's net income (loss) for these periods.

In June 1997, the Financial Accounting Standards Board issued SFAS No. 131,
"Disclosures about Segments of an Enterprise and Related Information," which
will be effective for the Company beginning January 1, 1998.  SFAS No. 131
redefines how operating segments are


                                          4
<PAGE>

(2) RECENT ACCOUNTING PRONOUNCEMENTS (CONTINUED)

determined and requires disclosure of certain financial and descriptive
information about a company's operating segments.  The Company believes the
segment information required to be disclosed under SFAS No. 131 will be more
comprehensive than previously provided, including expanded disclosure of income
statement and balance sheet items for each of its reportable operating segments.
SFAS No. 131 will be first reflected in the Company's 1998 Annual Report.


                                          5
<PAGE>

                    AFFINITY GROUP HOLDING, INC. AND SUBSIDIARIES
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                         CONDITION AND RESULTS OF OPERATIONS

ITEM 2:

The following table is derived from the Company's Consolidated Statements of
Operations and expresses the results from operations as a percentage of 
revenues and reflects the net increase (decrease) between periods:
<TABLE>
<CAPTION>

                                                               THREE MONTHS ENDED
                                             -------------------------------------------------------
                                                 3/31/98             3/31/97             Inc/(Dec)
                                             --------------      --------------       --------------
<S>                                           <C>                 <C>                 <C>
REVENUES:
    Membership services                           37.1%               71.4%                22.5% 
    Publications                                  15.7%               28.6%                29.4% 
    Merchandise                                   47.2%                 ---                  --- 
                                             --------------      --------------       --------------
                                                 100.0%              100.0%               135.8% 

COSTS APPLICABLE TO REVENUES:
    Membership services                           23.4%               42.8%                28.7% 
    Publications                                  12.9%               22.7%                34.0% 
    Merchandise                                   31.9%                 ---                  --- 
                                             --------------      --------------       --------------
                                                  68.2%               65.5%               145.6% 
                                             --------------      --------------       --------------
GROSS PROFIT                                      31.8%               34.5%               117.2% 

OPERATING EXPENSES:
    Selling, general and administrative           22.4%               12.4%               323.3% 
    Depreciation and amortization                  4.5%                6.2%                74.1% 
                                             --------------      --------------       --------------
                                                  26.9%               18.6%               240.8% 
                                             --------------      --------------       --------------
INCOME FROM OPERATIONS                             4.9%               15.9%               (27.0%)

NON-OPERATING ITEMS:
    Interest expense, net                         (9.9%)             (12.2%)               91.4% 
    Other non-operating income, net                0.2%                 ---                  --- 
                                             --------------      --------------       --------------
                                                  (9.7%)             (12.2%)               88.6% 
                                             --------------      --------------       --------------
INCOME (LOSS) FROM CONTINUING OPERATIONS
    BEFORE INCOME TAXES                           (4.8%)               3.7%              (404.1%)

INCOME TAX CREDIT (EXPENSE)                        2.5%               (1.9%)             (400.3%)
                                             --------------      --------------       --------------
NET INCOME (LOSS)                                 (2.3%)               1.8%              (408.4%)
                                             --------------      --------------       --------------
                                             --------------      --------------       --------------
</TABLE>


                                          6
<PAGE>

                                RESULTS OF OPERATIONS


THREE MONTHS ENDED MARCH 31, 1998 
COMPARED WITH THREE MONTHS ENDED MARCH 31, 1997

REVENUES

Revenues of $80.1 million for the first quarter of 1998 increased by
approximately $46.2 million or 135.8% from the comparable period in 1997. 
Excluding the Ehlert operations acquired March 1997 and the Camping World
operations acquired April 1997, revenues were $35.9 million for the first
quarter of 1998 compared to $32.8 million for the comparable period in 1997, a
9.5% increase.

Membership services revenues of $29.7 million for the first quarter of 1998
increased by approximately $5.5 million from the comparable period in 1997. 
Excluding the Camping World membership services operations, membership services
revenue increased by approximately $2.5 million to $26.8 million, a 10.4%
increase.  This revenue increase was largely attributable to a $1.8 million
increase in financial and insurance services revenue, a $1.1 million increase in
ancillary product revenue consisting of a $0.9 million increase from the
extended vehicle warranty program, an $0.8 million increase from the Rapid
Response emergency road service contracts acquired August 4, 1997, and a $0.6
million decrease due to reduced GoodSam emergency road service enrollment, which
were partially offset by a membership services revenue decrease of $0.4 million
principally associated with reduced Coast to Coast Club enrollment.

Publication revenue of $12.6 million for the first quarter of 1998 increased by
$2.9 million from the comparable period in 1997.  Excluding Ehlert, publication
revenue increased by approximately $0.6 million largely attributable to
increased revenue from TRAILER LIFE CAMPGROUND/ RV PARK AND SERVICES DIRECTORY
and new books mailed.

Merchandise revenue was $37.8 million and was related entirely to Camping World
acquired in April 1997.  On a pro forma basis, assuming the Camping World
acquisition had occurred at January 1, 1997, merchandise revenue for the quarter
increased $0.2 million or 0.5%.  This increase was principally attributable to a
$0.7 million increase in mail order sales which was partially offset by a $0.5
million decrease in retail showroom sales.

COSTS APPLICABLE TO REVENUES

Costs applicable to revenues totaled $54.7 million for the first quarter of
1998, an increase of $32.4 million or 145.6% over the comparable period in 1997.
Excluding the Ehlert and Camping World operations, costs applicable to revenues
increased $3.5 million for the first quarter of 1998 compared to the first
quarter of 1997, a 16.5% increase.


                                          7
<PAGE>

Membership services costs and expenses increased by approximately $4.2 million
or 28.7% to $18.7 million in the first quarter of 1998 compared to $14.5 million
in 1997.  Excluding the Camping World acquisition, membership services costs
increased $2.9 million to $17.4 million largely as a result of increased
expenses of $1.9 million associated with the financial and insurance services,
$0.9 million associated with the increase in extended warranty policies, and
$0.5 million in costs associated with the Rapid Response emergency road service
contracts.  These increases were partially offset by $0.4 million in reduced
expenses for the Coast to Coast Clubs.

Publication costs and expenses of $10.3 million for the first quarter of 1998
increased $2.6 million or 34.0% compared to the first quarter of 1997. 
Excluding the Ehlert and Camping World acquisitions, costs increased by $0.7
million over the comparable period in 1997.  This increase was primarily due to
increased book sales, and increases in promotion, postage, website costs and
other related expenses.

Merchandise costs applicable to revenues were $25.6 million and were related
entirely to Camping World acquired in April 1997.  On a pro forma basis,
assuming the Camping World acquisition had occurred at January 1, 1997,
merchandise costs for the quarter decreased $0.4 million.  In addition to the
corresponding $0.2 million increase attributable to the increase in merchandise
sales, the gross profit margin increased by $0.6 million from 30.8% in the first
quarter of 1997 to 32.3% for the same period in 1998.

OPERATING EXPENSES

Selling, general and administrative expenses of $17.9 million for the first
quarter of 1998 were $13.7 million over the first quarter of 1997.  Excluding
the Camping World and Ehlert acquisitions, general and administrative expenses
increased by $0.5 million compared to the prior year primarily as a result of an
increase of $0.6 million in expenses for consulting and professional services
and $0.2 million increase in wage-related expenses, which were partially offset
by no accrual for deferred executive compensation in the first quarter of 1998.
Depreciation and amortization expenses of $3.6 million were $1.6 million over
the first quarter of 1997.  This variance was principally due to depreciation
and amortization of assets attributable to the Ehlert and Camping World
acquisitions.

INCOME FROM OPERATIONS

Income from operations for the first quarter of 1998 decreased by $1.5 million
or 27.0% to $4.0 million compared to $5.4 million for the first quarter of 1997.
Excluding income from operations recognized from the acquired operations of
Camping World and Ehlert, income from operations decreased by $0.9 million. 
This decrease was due to increased operating expenses of $0.4 million, decreased
gross profit from the membership services segment of $0.3 million, and decreased
publication gross profit of $0.2 million.


                                          8
<PAGE>

NON-OPERATING EXPENSES

Non-operating expenses were $7.8 million for the first quarter of 1998, compared
to $4.1 million for the same period in 1997.  The increase is primarily interest
on the $130.0 million 11% Senior Notes issued April 1997.

INCOME (LOSS) FROM CONTINUING OPERATIONS BEFORE INCOME TAXES

Loss from continuing operations before income taxes in the first quarter of 1998
was approximately $3.9 million compared to income of $1.3 million for the first
quarter of 1997.  This decrease was principally due to the increase in
depreciation and amortization resulting from the Ehlert and Camping World
acquisitions.

INCOME TAX CREDIT (EXPENSE)

In the first quarter of 1998, the Company recognized a $2.0 million tax credit
compared to $0.7 million tax expense in the first quarter of 1997.

NET INCOME (LOSS)

The net loss in the first quarter of 1998 was $1.8 million compared to net
income of $0.6 million for the same period in 1997.


LIQUIDITY AND CAPITAL RESOURCES

AGHI is a holding company whose only asset is the capital stock of AGI.

Cash, cash equivalents and investments totaled $52.9 million at March 31, 1998
compared to $46.6 million at December 31, 1997.  Included in the March 31, 1997
cash, cash equivalents and investments is $45.9 million which is restricted for
use by Affinity Bank (AB) and Affinity Insurance Group (AINS) subsidiaries.  The
assets of AB and AINS are subject to regulatory restrictions on dividends or
other distributions to the Company and are unavailable to reduce Company debt.
In addition, both AB and AINS, although required to be consolidated with the
Company, are recognized as "unrestricted" or non-guarantying subsidiaries as
defined in the AGI Senior Credit Facility ("SCF"), as discussed further below,
and AB only is an "unrestricted" subsidiary under the terms of the AGI $120.0
million 11.5% Senior Subordinated Notes due 2003, and the AGHI $130.0 million
11.0% Senior Notes due 2007.

Both AB and AINS are subject to regulatory guidelines which, among other things,
stipulate the minimum capital requirements for each entity based on certain
operating ratios.  The Company was not required to contribute and did not
contribute capital to AB and AINS during the first quarter of 1998 to maintain
these ratios.  It is anticipated that capital contributions of $1.0 million will
be made to AB during 1998.


                                          9
<PAGE>

The $75.0 million AGI SCF provides a term loan of $30.0 million (reducing in
quarterly principal installments of $1.5 million) and a $45.0 million revolving
credit line.  The interest on borrowings under the senior credit facility is at
variable rates based on the ratio of total cash flow to outstanding indebtedness
(as defined).  Interest rates float with prime and the London Interbank Offered
Rates (LIBOR), plus an applicable margin ranging from 0.75% to 2.75% over the
stated rates.  The Company also pays a commitment fee of 0.5% per annum on the
unused amount of the revolving credit line.  The senior credit facility is
secured by a security interest in the assets of AGI and its subsidiaries and a
pledge of the stock of AGI and its subsidiaries.  The AGI Indenture, dated
October 29, 1993, limits borrowings under the AGI SCF to 150% of AGI's
consolidated cashflow (as defined) for the preceding four fiscal quarters.  At
March 31, 1998, $2.0 million was outstanding and permitted borrowings under the
undrawn revolving credit line of the AGI SCF were $43.0 million.  At March 31,
1998, $24.0 million remained outstanding under the term portion of the AGI SCF.

The AGI SCF and the AGI Indenture allow for, among other things, the
distribution of payments by AGI to AGHI to service the semi-annual interest due
on the AGHI Senior Notes and the annual amounts due under the Camping World
Management Incentive Agreements.  Such distributions are subject to AGI's
compliance with certain restrictive covenants, including, but not limited to, an
interest coverage ratio, fixed charge coverage ratio, minimum operating cash
flow, and limitations on capital expenditures and total indebtedness.  Under the
terms of the AGI SCF and the AGI Indenture, AGI would have been permitted to
make dividends to AGHI up to $121.5 million, to service these obligations when
due, as of March 31, 1998.

During the three months ended March 31, 1998, payments under the terms of
several phantom stock agreements totaled $1.8 million.  Additional phantom stock
payments of $0.2 million are scheduled to be made for the remainder of 1998.

Capital expenditures in the three months ended March 31, 1998 totaled $3.5
million compared to capital expenditures of $0.6 million during the same period
in 1997.  This increase is partially attributable to the $1.3 million purchase
of a commercial building by Affinity Bank, for Affinity Bank's corporate
headquarters and branch office.  The balance of the increase is primarily
computer software and hardware, of which the largest component is an enhanced
retail merchandising system for Camping World's retail operations.  Capital
expenditures are anticipated to be approximately $4.5 million for the remainder
of 1998.  The anticipated expenditures include the purchase of the Bolingbrook,
IL Camping World supercenter, currently under lease, along with the addition of
two new Camping World supercenters, continued enhancements to membership
marketing databases, inbound and outbound telecommunications, and computer
software and hardware.

Regarding the Year 2000 compliance issue for information systems, the Company
has recognized the need to ensure that its computer operations and operating
systems will not be adversely affected by the upcoming calendar Year 2000 and is
cognizant of the time sensitive nature of the problem.  The Company has assessed
how it may be impacted by Year 2000 and has formulated and commenced
implementation of a comprehensive plan to address known issues as they relate to
its information systems.  The plan, as it relates to information


                                          10
<PAGE>

systems, involves a combination of software modification, upgrades and
replacement.  The Company preliminarily estimates that the cost of Year 2000
compliance for its information systems will be in the range of $1.0 to $1.5
million and all necessary modifications will be completed by the first quarter
of 1999.  The Company is not yet able to estimate the cost of Year 2000
compliance with respect to subcontracted production systems, products, customers
and suppliers;  however, based on a preliminary review, management does not
expect that such costs will have a material adverse effect on the future
consolidated results of operations of the Company. 

Management believes that funds generated by operations together with available
borrowings under its revolving credit line will be sufficient to satisfy the
Company's operating cash needs, debt obligations and capital requirements of its
existing operations during the next twelve months.

This filing contains statements that are "forward looking statements," and
includes, among other things, discussions of the Company's business strategy and
expectations concerning market position, future operations, margins,
profitability, liquidity and capital resources, as well as statements concerning
the integration of acquired operations and the achievement of financial benefits
and operational efficiencies in connections with acquisitions.  Although the
Company believes that the expectations reflected in such forward looking
statements are reasonable, it can give no assurance that such expectations will
prove to have been correct.  All phases of the operations of the Company are
subject to a number of uncertainties, risks and other influences, including
consumer spending, fuel prices, general economic conditions, regulatory changes
and competition, many of which are outside the control of the Company, and any
one of which, or a combination of which, could materially affect the results of
the Company's operations and whether the forward looking statements made by the
Company ultimately prove to be accurate.


                                          11
<PAGE>

PART II:  OTHER INFORMATION


     Items 1-6:  Not Applicable


                                          12
<PAGE>

SIGNATURES:


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrants have duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                        AFFINITY GROUP, INC.



                                        /S/  Mark J. Boggess
                                        ---------------------------
Date:  May 11, 1998                     Mark J. Boggess
                                        Senior Vice President
                                        Chief Financial Officer


                                          13

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                          50,307
<SECURITIES>                                     2,596
<RECEIVABLES>                                   22,681
<ALLOWANCES>                                     (955)
<INVENTORY>                                     29,959
<CURRENT-ASSETS>                               115,142
<PP&E>                                          66,128
<DEPRECIATION>                                (12,449)
<TOTAL-ASSETS>                                 455,880
<CURRENT-LIABILITIES>                          166,646
<BONDS>                                        250,000
                                0
                                          0
<COMMON>                                             1
<OTHER-SE>                                    (77,751)
<TOTAL-LIABILITY-AND-EQUITY>                   455,880
<SALES>                                         37,825
<TOTAL-REVENUES>                                80,140
<CGS>                                           25,607
<TOTAL-COSTS>                                   54,656
<OTHER-EXPENSES>                                21,172
<LOSS-PROVISION>                                   224
<INTEREST-EXPENSE>                             (7,950)
<INCOME-PRETAX>                                (3,862)
<INCOME-TAX>                                     2,024
<INCOME-CONTINUING>                            (1,838)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (1,838)
<EPS-PRIMARY>                                  (18.38)
<EPS-DILUTED>                                  (18.38)
        

</TABLE>


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