SCHEID VINEYARDS INC
SC 13D/A, 1998-05-15
AGRICULTURAL PRODUCTION-CROPS
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<PAGE>

                         SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, D.C.  20549

                                    SCHEDULE 13D

                     UNDER THE SECURITIES EXCHANGE ACT OF 1934
                                 (AMENDMENT NO. 3)

                               SCHEID VINEYARDS INC.
                               ---------------------
                                  (NAME OF ISSUER)

                  CLASS A COMMON STOCK, PAR VALUE $0.001 PER SHARE
                  ------------------------------------------------
                           (TITLE OF CLASS OF SECURITIES)

                                    806403 10 1
                                   --------------
                                   (CUSIP NUMBER)

                                  ALFRED G. SCHEID
                               13470 WASHINGTON BLVD.
                          MARINA DEL REY, CALIFORNIA 90292
                                   (310) 301-1555 
                   ---------------------------------------------
                   (NAME, ADDRESS AND TELEPHONE NUMBER OF PERSON
                 AUTHORIZED TO RECEIVE NOTICES AND COMMUNICATIONS)

                                   MAY 13, 1998  
                        ------------------------------------
                        (DATE OF EVENT WHICH REQUIRES FILING
                                 OF THIS STATEMENT)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following 
box / /. 

          NOTE.  Schedules filed in paper format shall include a signed original
     and five copies of the schedule, including all exhibits.  See Rule 13d-7(b)
     for other parties to whom copies are to be sent. 

* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of Securities Exchange Act of 1934
("Act") or otherwise subject to the liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however, see the Notes).

<PAGE>

CUSIP NO. 806403 10 1                        13D                      Page 2
- ---------------------                        ---                      ------

1    NAME OF REPORTING PERSONS/I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS
     (ENTITIES ONLY)

     ALFRED G. SCHEID

2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP       (a)  /X/
     (See Instructions)                                     (b)  / /

3    SEC USE ONLY

4    SOURCE OF FUNDS (See Instructions)
     

5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO 
     ITEMS 2(d) OR 2(e)       /  /

6    CITIZENSHIP OR PLACE OF ORGANIZATION
     
                      7  SOLE VOTING POWER
NUMBER                   1,709,589 (See Item 5 of this Filing)
OF   
SHARES                8  SHARED VOTING POWER
BENEFICIALLY             NONE
OWNED BY              
REPORTING             9  SOLE DISPOSITIVE POWER
PERSON                   1,709,589 (See Item 5 of this Filing)
WITH 
                     10  SHARED DISPOSITIVE POWER
                         NONE

11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     1,709,589 (See Item 5 of this Filing)

12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
     (See Instructions)                                     / X /
                                      (See Item 5 of this Filing)

13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
     
     34.0% (25.5% OF OUTSTANDING SHARES OF CLASS A COMMON STOCK ASSUMING ALL
     OUTSTANDING SHARES OF CLASS B COMMON STOCK ARE CONVERTED INTO SHARES OF
     CLASS A COMMON STOCK) (See Item 5 of this Filing)

14   TYPE OF REPORTING PERSON (See Instructions)

     IN

<PAGE>

CUSIP NO. 806403 10 1                        13D                      Page 3
- ---------------------                        ---                      ------

1    NAME OF REPORTING PERSONS/I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS
     (ENTITIES ONLY)

     ALFRED G. SCHEID, AS TRUSTEE OF THE ALFRED G. SCHEID REVOCABLE TRUST, 
     DATED OCTOBER 8, 1992

2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP       (a)  /X/
     (See Instructions)                                     (b)  / /

3    SEC USE ONLY

4    SOURCE OF FUNDS (See Instructions)
     
5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO 
     ITEMS 2(d) OR 2(e)       /  /

6    CITIZENSHIP OR PLACE OF ORGANIZATION

     

                      7  SOLE VOTING POWER
NUMBER                   1,709,589 (See Item 5 of this Filing)
OF   
SHARES                8  SHARED VOTING POWER
BENEFICIALLY             NONE
OWNED BY              
REPORTING             9  SOLE DISPOSITIVE POWER
PERSON                   1,709,589 (See Item 5 of this Filing)
WITH 
                     10  SHARED DISPOSITIVE POWER
                         NONE

11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     1,709,589 (See Item 5 of this Filing)

12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
     (See Instructions)                                      /  /

13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
     
     34.0% (25.5% OF OUTSTANDING SHARES OF CLASS A COMMON STOCK ASSUMING ALL
     OUTSTANDING SHARES OF CLASS B COMMON STOCK ARE CONVERTED INTO SHARES OF
     CLASS A COMMON STOCK) (See Item 5 of this Filing)

14   TYPE OF REPORTING PERSON (See Instructions)

     IN


<PAGE>

ITEM 1.  SECURITY AND ISSUER.

This Schedule 13D relates to the Class A Common Stock, $.001 par value (the
"Class A Common Stock"), of Scheid Vineyards Inc., a Delaware corporation (the
"Company").  The principal executive offices of the Company are located at 13470
Washington Blvd., Marina del Rey, California  90292.

ITEM 2.  IDENTITY AND BACKGROUND.

(a)       NAME

          This Amendment No. 3 to Schedule 13D is filed by (1) Alfred G. Scheid 
          with respect to shares of Class A Common Stock deemed to be 
          beneficially owned by him and (2) Alfred G. Scheid, as Trustee
          ("Trustee") of the Alfred G. Scheid Revocable Trust, dated October 8,
          1992 (the "Trust"), with respect to shares of Class A Common Stock 
          deemed to be beneficially owned by him in such capacity.  The
          foregoing persons are hereinafter sometimes referred to collectively 
          as the "Reporting Persons."  The Reporting Persons are making this 
          single, joint filing because they may be deemed to constitute a 
          "group" within the meaning of Section 13(d)(3) of the Securities
          Exchange Act.
          
          This Amendment No. 3 to Schedule 13D amends the amended and restated
          Schedule 13D (Amendment No. 1), previously filed by the Reporting 
          Persons on January 9, 1998, as amended by Amendment No. 2 thereto 
          previously filed  by the Reporting Persons on April 29, 1998.
          Only items or portions of items that are being amended are set 
          forth in this Amendment No. 3 to Schedule 13D.


ITEM 4.  PURPOSE OF TRANSACTION

Mr. Scheid does not have any present plans or intentions which would result in
or relate to any of the transactions described in subparagraphs (a) through (j)
of Item 4 of Schedule 13D.  Mr. Scheid expects to evaluate on an ongoing basis
the Company's financial condition, business, operations and prospects, the
market price of the Class A Common Stock, conditions in the securities markets
generally, general economic and industry conditions and other factors. 
Accordingly, Mr. Scheid reserves the right to change his plans and intentions at
any time, as he deems appropriate.  In particular, Mr. Scheid may purchase
additional shares of Class A Common Stock or Class B Common Stock or may sell
shares of Class A Common Stock or Class B Common Stock from time to time and as
the case may be.  Any such transactions may be effected at any time or from time
to time, subject to any applicable limitations imposed on the sale of his shares
of Class A Common Stock, if any, or Class B Common Stock by the Securities Act
of 1933, as amended, the Lock-up Agreement described in Item 6 below and the
Underwriting Agreement described in Items 5 and 6 below.

                                      -4-

<PAGE>

ITEM 5.  INTEREST IN SECURITIES OF THE ISSUER.

(a)       Beneficial ownership is determined in accordance with Section 13(d) 
          of the Act and the rules of the Securities and Exchange Commission 
          promulgated thereunder and generally includes voting or investment 
          power (including dispositive power) with respect to securities.  
          Shares of Class A Common Stock into which each Reporting Person's 
          shares of Class B Common Stock may be converted on a one-for-one 
          basis (as described below) within 60 days of the date of this 
          Schedule 13D are deemed outstanding for computing the percentage of 
          each Reporting Person's beneficial ownership of Class A Common 
          Stock, but no other shares of Class A Common Stock into which any 
          other person's shares of Class B Common Stock may be converted are 
          deemed outstanding for purposes of computing the percentage of any 
          Reporting Person's beneficial ownership of Class A Common Stock.
          
          Each share of Class B Common Stock has five votes compared to one 
          vote for each share of Class A Common Stock on each matter upon 
          which the holders of Class A Common Stock and Class B Common Stock 
          vote together as a single class.  The holders of the Class A Common 
          Stock and the Class B Common Stock generally vote together as a 
          single class on all matters except the election of Directors.  The 
          Class B Common Stock is convertible at the option of the holder 
          thereof for shares of Class A Common Stock on a one-for-one share 
          basis, subject to certain restrictions on transfer.  Upon the 
          occurrence of certain events, shares of the Class B Common Stock 
          will automatically convert into shares of Class A Common Stock on a 
          one-for-one basis.
          
          As of the date of this filing, Mr. Scheid, individually and as 
          Trustee, is the beneficial owner of 1,709,589 shares of Class A 
          Common Stock.  These shares represent approximately 34.0% of the 
          aggregate number of shares of Class A Common Stock (5,034,589) 
          outstanding and deemed to be outstanding for purposes of this 
          calculation.  If all 2,375,000 outstanding shares of Class B Common 
          Stock were converted to Class A Common Stock, Mr. Scheid, 
          individually and as Trustee, would be the beneficial owner of 
          approximately 25.5% of the outstanding shares of Class A Common 
          Stock (6,700,000).  The 1,709,589 shares of Class B Common Stock 
          owned beneficially by Mr. Scheid, individually and as Trustee, 
          constitute approximately 42.3% of the total combined voting power 
          of the Class A Common Stock and the Class B Common Stock (when 
          voting as a single class) and approximately 50.7% of the total 
          voting power of the Class B Common Stock.
          
          Mr. Scheid's wife, as trustee of a trust for her benefit, owns 
          100,000 shares of Class B Common Stock and is the beneficial owner 
          of 100,000 shares of Class A Common Stock, representing 
          approximately 2.9% of the aggregate number of shares of Class A 
          Common Stock (3,425,000) outstanding and deemed to be outstanding 
          for purposes of this calculation.  Mr. Scheid does not have any 
          voting power or investment power with respect to the shares owned 
          by his wife, and he disclaims beneficial ownership of such shares.
          

                                      -5-

<PAGE>


(b)       Mr. Scheid has the sole power to vote or to direct the voting of 
          securities he holds as Trustee, as well as the investment power, 
          including the power to dispose or to direct the disposition, of the 
          shares he holds as Trustee.  

(c)       Pursuant to a Registration Statement (the "Registration Statement") 
          on Form SB-2 (SEC File No. 333-51055) filed by the Company under 
          the Securities Act of 1933, as amended (the "Securities Act"), that 
          was declared effective on May 8, 1998, and an Underwriting 
          Agreement (the "Underwriting Agreement"), dated May 7, 1998, among 
          the Company, Mr. Scheid, certain other stockholders of the Company 
          and Cruttenden Roth Incorporated (the "Representative") as the 
          representative of the several underwriters named therein,  Mr. 
          Scheid, as Trustee, sold 1,000,000 shares of Class B Common Stock 
          (which automatically converted into an equal number of shares of 
          Class A Common Stock at the time of sale) in a firm commitment 
          underwriting that closed on May 13, 1998.  The public offering 
          price was $9.25 per share, before deducting underwriters' discounts 
          and commission (9%), a nonaccountable expense allowance paid to the 
          Representative (1%) and other offering expenses payable by Mr. 
          Scheid.  One-half of each of the nonaccountable expense allowance 
          and the other offering expenses have been or will be paid by the 
          Company.

          The Registration Statement also provides for the sale of up to an 
          additional 150,000 shares of Class B Common Stock (which will 
          automatically convert into an equal number of shares of Class A 
          Common Stock at the time of sale) by other stockholders of the 
          Company (including up to 10,000 shares by Mr. Scheid's wife) 
          pursuant to the exercise, if any, of an overallotment option 
          proposed to be granted to the underwriters.  There can be no 
          assurance that the overallotment option will be exercised in whole 
          or in part.

          Pursuant to the Underwriting Agreement, Mr. Scheid has agreed, 
          subject to certain exceptions, not to sell or otherwise dispose of 
          any securities of the Company for 180 days after the date of the 
          final prospectus for the offering (May 8, 1998).  See Item 6 below.

          Mr. Scheid has not effected any transactions in the Class A Common 
          Stock other than as described herein during the 60 days prior to 
          the date of this Schedule 13D.

(d)       Not Applicable.

(e)       Not Applicable.
                                          
                                          
ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR
          RELATIONSHIPS WITH RESPECT TO SECURITIES OF THE ISSUER.

Pursuant to the terms of an Amended and Restated Buy-Sell Agreement, dated as of
December 31, 1997, (the "Buy-Sell Agreement"), among the Company, the Trustee
and certain other holders of Class B Common Stock, no holder of shares of Class
B Common Stock (other than the Trustee) may, with limited exceptions, transfer
such stock or convert such stock into Class A Common Stock without first
offering such stock to the Company and then to certain

                                      -6-

<PAGE>


other parties to the Buy-Sell Agreement.  A copy of the Buy-Sell Agreement is 
attached hereto as EXHIBIT A and incorporated herein by this reference.  The 
Buy-Sell Agreement applies to a broad range of transfers and dispositions 
other than transfers to (i) the Company, (ii) any other Class B stockholder, 
(iii) a current or former spouse or direct lineal descendant of any Class B 
stockholder including without limitation, adopted persons (if adopted during 
minority) and persons born out of wedlock, and excluding foster children and 
stepchildren, (iv) a trust under which all of the beneficiaries are persons 
described in clauses (ii) or (iii) above, and (v) a corporation, partnership 
or limited liability company, all of the equity interests of which are owned 
by persons or entities described in clauses (i), (ii), (iii), and (iv) above 
or corporations, partnerships and limited liability companies described in 
clause (v).

In addition, in connection with the initial public offering of the Company's 
Class A Common Stock completed on July 30, 1997, Mr. Scheid entered into a 
lock-up agreement (the "Lock-up Agreement") for the benefit of the 
underwriters for such offering pursuant to which, among other things, Mr. 
Scheid agreed not to sell or otherwise dispose of any securities of the 
Company for one year after July 24, 1997.  The Lock-up Agreement exempts 
certain transfers and dispositions permitted pursuant to the terms of the 
Buy-Sell Agreement and certain other transfers and dispositions.  A copy of 
the Lock-up Agreement is attached hereto as EXHIBIT B and incorporated herein 
by this reference.

As described in Item 5 above, Mr. Scheid has agreed in the Underwriting
Agreement not to sell or otherwise dispose of any securities of the Company for
180 days after the date of the final prospectus for the public offering
contemplated by the Underwriting Agreement (May 8, 1998).  The terms of this
provision of the Underwriting Agreement, and the exceptions to such
restrictions, are substantially the same as those of the Lock-Up Agreement.  A
copy of the Underwriting Agreement is attached hereto as EXHIBIT C and
incorporated herein by this reference.

ITEM 7.  MATERIAL TO BE FILED AS EXHIBITS 

          Exhibit A              Amended and Restated Buy-Sell Agreement, dated
                                 December 31, 1997, among Scheid Vineyards Inc.
                                 and the holders of Class B Common Stock named 
                                 therein.

          Exhibit B              Lock-Up Agreement, dated July 21, 1997, of 
                                 Alfred G. Scheid.  Incorporated by reference
                                 to Exhibit B to the Schedule 13D filed by the
                                 Reporting Persons on August 8, 1997.

          Exhibit C              Underwriting Agreement, dated May 7, 1998, 
                                 among Scheid Vineyards Inc., Alfred G. Scheid,
                                 individually and as Trustee of the Alfred G. 
                                 Scheid Revocable Trust dated October 8, 1992,
                                 certain other selling stockholders named
                                 therein, and Cruttenden Roth Incorporated,
                                 as Representative of the several underwriters
                                 named therein.

                                      -7-

<PAGE>


                                   SIGNATURE
                            
After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.

May 15, 1998

                                           /s/ ALFRED G. SCHEID          
                                           ------------------------------- 
                                           Alfred G. Scheid, individually


                                           /s/ ALFRED G. SCHEID          
                                           ------------------------------- 
                                           Alfred G. Scheid, as Trustee of the
                                           Alfred G. Scheid Revocable Trust,
                                           dated October 8, 1992


                                      -8-

<PAGE>

<TABLE>
<CAPTION>

                                   EXHIBIT INDEX

Exhibit        Document Description                 Method of Filing
<S>            <C>                                  <C>              
   A           Amended and Restated Buy-Sell        Incorporated by reference to Exhibit A
               Agreement.                           to Amendment No.1 to Schedule 13D filed
                                                    by the Reporting Persons on January 9, 1998.

                      
                       
   B           Lock-Up Agreement.                   Incorporated by reference to  Exhibit B to  
                                                    the Schedule 13D filed by the Reporting Persons
                                                    on August 8, 1997. 

   C           Underwriting Agreement               Filed electronically herewith.

</TABLE>

                                      -9-


<PAGE>

                                          
                                1,000,000 SHARES(1)
                                          
                               SCHEID VINEYARDS INC.
                                          
                                CLASS A COMMON STOCK
                                          
                               UNDERWRITING AGREEMENT
                                          
                                                                 May 7, 1998

CRUTTENDEN ROTH INCORPORATED
 As Representative of the several Underwriters
18301 Von Karman, Suite 100
Irvine, California  92715

Dear Sirs:  

     Scheid Vineyards Inc., a Delaware corporation (the "COMPANY"), Alfred G. 
Scheid, Chairman of the Board of Directors and Chief Executive Officer of the 
Company, individually and as Trustee of the Alfred G. Scheid Revocable Trust 
dated October 8, 1992 (the "PRINCIPAL SELLING STOCKHOLDER"), and Heidi M. 
Scheid, Scott D. Scheid, Kurt J. Gollnick, Emily K. Liberty, Tyler P. Scheid, 
and Shirley Gladden Scheid individually and as Trustee Under Declaration of 
Trust dated March 12, 1997 (together with the Principal Selling Stockholder, 
the "SELLING STOCKHOLDERS"), address you as the representative (the 
"REPRESENTATIVE") of each of the parties listed in SCHEDULE A hereto (herein 
collectively called the "UNDERWRITERS") and hereby confirm their agreement 
with the several Underwriters as follows:

     1.   DESCRIPTION OF SHARES.  The  Principal Selling Stockholder proposes 
to issue and sell one million (1,000,000) shares of the Company's Class A 
Common Stock, par value $0.001 per share (the "FIRM SHARES"), to the several 
Underwriters.  The Selling Stockholders other than Alfred G. Scheid also 
propose to grant to the Underwriters an option to purchase up to an aggregate 
150,000 additional shares of the Company's Class A Common Stock, par value 
$0.001 per share (the "OPTION SHARES"), as provided in SECTION 8.  All shares 
of Class A Common Stock, par value $0.001 per share, of the Company, 
including the Shares, are hereinafter referred to as "CLASS A COMMON STOCK," 
and all shares of Class B Common Stock, par value $.001 per share, of the 
Company are hereafter referred to 

- --------------------
(1)  Plus an option to purchase up to 150,000 additional shares from the 
     Selling Stockholders other than the Principal Selling Stockholder to 
     cover over-allotments.

<PAGE>

as "CLASS B COMMON STOCK."  The Class A Common Stock and the Class B Common 
Stock are referred to herein collectively as the "COMMON STOCK."  As used in 
this Agreement, the term "SHARES" shall include the Firm Shares and the 
Option Shares, as shares of Class B Common Stock in the hands of the Selling 
Stockholders and as shares of Class A Common Stock upon and after sale to the 
Underwriters pursuant hereto.  

     2.   REPRESENTATIONS, WARRANTIES AND AGREEMENTS OF THE COMPANY.

     The Company and the Principal Selling Stockholder, Heidi M. Scheid, 
Scott D. Scheid and Kurt J. Gollnick jointly and severally represent and 
warrant to and agree with each Underwriter that:

          (a)  A registration statement on Form SB-2 (File No. 333-51055) 
with respect to the Shares, including a prospectus, has been prepared by the 
Company in material conformity with the requirements of the Securities Act of 
1933, as amended (the "ACT"), and the applicable rules and regulations (the 
"RULES AND REGULATIONS") of the Securities and Exchange Commission (the 
"COMMISSION") under the Act and has been filed with the Commission; such 
amendments to such registration statement, such amended prospectuses and such 
abbreviated registration statements pursuant to Rule 462(b) of the Rules and 
Regulations as may have been required prior to the date hereof have been 
similarly prepared and filed with the Commission; and the Company will file 
such additional amendments to such registration statement, such amended 
prospectuses and such abbreviated registration statements as may hereafter be 
required.  Copies of such registration statement and amendments together with 
each exhibit filed therewith, of each related prospectus (the "PRELIMINARY 
PROSPECTUSES") and of any abbreviated registration statement pursuant to Rule 
462(b) of the Rules and Regulations have been delivered to you. 

          If the registration statement relating to the Shares has been 
declared effective under the Act by the Commission, the Company will prepare 
and promptly file with the Commission, pursuant to Rule 424(b) of the Rules 
and Regulations or as part of a post-effective amendment to the registration 
statement (including a final form of prospectus), the information omitted 
from the registration statement pursuant to Rule 430A(a) of the Rules and 
Regulations or, if Cruttenden Roth Incorporated, on behalf of the several 
Underwriters, shall agree to the utilization of Rule 434 of the Rules and 
Regulations, the information required to be included in any term sheet filed 
pursuant to Rule 434(b) or (c), as applicable, of the Rules and Regulations.  
If the registration statement relating to the Shares has not been declared 
effective under the Act by the Commission, the Company will prepare and 
promptly file an amendment to the registration statement, including a final 
form of prospectus, or, if Cruttenden Roth Incorporated, on behalf of the 
several Underwriters, shall agree to the utilization of Rule 434 of the Rules 
and Regulations, the information required to be included in any term sheet 
filed pursuant to Rule 434(b) or (c), as applicable, of the Rules and 
Regulations.  

          The term "REGISTRATION STATEMENT" as used in this Agreement shall 
mean such registration statement, including financial statements, schedules 
and exhibits (including exhibits incorporated by reference), in the form in 
which it became or becomes, as the case may be, effective (including, if the 
Company omitted information from the registration statement pursuant to Rule 
430A(a) of the Rules and Regulations or files a term sheet pursuant to Rule 
434 of the Rules and Regulations, the information deemed to be a part of the 
registration statement at the time it became effective pursuant to Rule 
430A(b) or Rule 434(d) of the Rules and Regulations) and, in the event of 


                                       2

<PAGE>

any amendment thereto or the filing of any abbreviated registration statement 
pursuant to Rule 462(b) of the Rules and Regulations relating thereto after 
the effective date of such registration statement, shall also mean (from and 
after the effectiveness of such amendment or the filing of such abbreviated 
registration statement) such registration statement as so amended, together 
with any such abbreviated registration statement.  The term "PROSPECTUS" as 
used in this Agreement shall mean the prospectus relating to the Shares as 
included in such Registration Statement at the time it becomes effective 
(including, if the Company omitted information from the Registration 
Statement pursuant to Rule 430A(a) of the Rules and Regulations, the 
information deemed to be a part of the Registration Statement at the time it 
became effective pursuant to Rule 430A(b) of the Rules and Regulations); 
PROVIDED, HOWEVER, that if in reliance on Rule 434 of the Rules and 
Regulations and with the consent of Cruttenden Roth Incorporated, on behalf 
of the several Underwriters, the Company shall have provided to the 
Underwriters a term sheet pursuant to Rule 434(b) or (c), as applicable, 
prior to the time that a confirmation is sent or given for purposes of 
Section 2(10)(a) of the Act, the term "Prospectus" shall mean the "prospectus 
subject to completion" (as defined in Rule 434(g) of the Rules and 
Regulations) last provided to the Underwriters by the Company and circulated 
by the Underwriters to all prospective purchasers of the Shares and the 
information deemed to be a part of the Registration Statement at the time it 
became effective pursuant to Rule 434(d) of the Rules and Regulations, and 
such Prospectus will not be materially different from such prospectus subject 
to completion. Notwithstanding the foregoing, if any revised prospectus shall 
be provided to the Underwriters by the Company for use in connection with the 
offering of the Shares that differs from the prospectus referred to in the 
immediately preceding sentence (whether or not such revised prospectus is 
required to be filed with the Commission pursuant to Rule 424(b) of the Rules 
and Regulations), the term "Prospectus" shall refer to such revised 
prospectus from and after the time it is first provided to the Underwriters 
for such use.  

          (b)  The Commission has not issued any order preventing or 
suspending the use of any Preliminary Prospectus or, to the Company's 
knowledge, instituted proceedings for that purpose, and each such Preliminary 
Prospectus has conformed in all material respects to the requirements of the 
Act and the Rules and Regulations and, as of its date, has not included any 
untrue statement of a material fact or omitted to state a material fact 
necessary to make the statements therein, in the light of the circumstances 
under which they were made, not misleading; and at the time the Registration 
Statement became or becomes, as the case may be, effective and at all times 
subsequent thereto up to and on the Closing Date (hereinafter defined) and on 
any later date on which Option Shares are to be purchased, (i) the 
Registration Statement and the Prospectus, and any amendments or supplements 
thereto, contained and will contain all material information required to be 
included therein by the Act and the Rules and Regulations and will in all 
material respects conform to the requirements of the Act and the Rules and 
Regulations, (ii) the Registration Statement, and any amendments or 
supplements thereto, did not and will not include any untrue statement of a 
material fact or omit to state a material fact required to be stated therein 
or necessary to make the statements therein not misleading, and (iii) the 
Prospectus, and any amendments or supplements thereto, did not and will not 
include any untrue statement of a material fact or omit to state a material 
fact necessary to make the statements therein, in the light of the 
circumstances under which they were made, not misleading; PROVIDED, HOWEVER, 
that none of the representations and warranties contained in this 
subparagraph (b) shall apply to information contained in or omitted from the 
Registration Statement or Prospectus, or any amendment or supplement thereto, 
in reliance upon, and in conformity with, written information 


                                        3

<PAGE>

relating to any Underwriter furnished to the Company by such Underwriter 
specifically for use in the preparation thereof.

          (c)  The Company is duly incorporated and validly existing as a 
corporation in good standing under the laws of the State of Delaware and owns 
all of the issued and outstanding capital stock of Scheid Vineyards 
California Inc. ("SVI-CAL"), which is duly incorporated and validly existing 
as a corporation in good standing under the laws of the State of California.  
The Company conducts its business through SVI-Cal and has no independent 
material operations and no material assets other than the capital stock of 
SVI-Cal.  The Company and SVI-Cal have full power and authority (corporate 
and other) to own, lease and operate their respective properties and conduct 
their business as described in the Registration Statement and the Prospectus; 
the Company and SVI-Cal are duly qualified to do business as foreign 
corporations and are in good standing in each jurisdiction in which the 
ownership or leasing of their respective properties or the conduct of their 
business requires such qualification, except where the failure to be so 
qualified or be in good standing would not have a material adverse effect on 
the financial condition, earnings, operations, business or business prospects 
of the Company and SVI-Cal taken as a whole; no proceeding has been 
instituted in any such jurisdiction revoking, limiting or curtailing, or 
seeking to revoke, limit or curtail, such power and authority or 
qualification; the Company and SVI-Cal are in possession of and operating in 
material compliance with all authorizations, licenses, certificates, 
consents, orders and permits from state, federal and other regulatory 
authorities that are material to the conduct of their business, all of which 
are valid and in full force and effect; neither the Company nor SVI-Cal is in 
violation of or breach of or default under (nor has any event occurred that 
with notice, lapse of time or both would constitute a breach of or default 
under) its charter or bylaws or any material obligation, agreement, covenant 
or condition contained in any material bond, debenture, note or other 
evidence of indebtedness, or in any material lease, contract, indenture, 
mortgage, deed of trust, loan agreement, joint venture or other agreement or 
instrument to which it is a party or by which its properties may be bound; 
and neither the Company nor SVI-Cal is in material violation of any law, 
order, rule, regulation, writ, injunction, judgment or decree of any court, 
government or governmental agency or body, domestic or foreign, having 
jurisdiction over it or its properties. The Company does not directly or 
indirectly own any equity interest in or securities of, or control, any 
corporation, association or other entity other than SVI-Cal.

          (d)  The Company has full legal right, power and authority to enter 
into this Agreement and perform the transactions contemplated hereby.  This 
Agreement has been duly authorized, executed and delivered by the Company and 
is a valid and binding agreement on the part of the Company, enforceable in 
accordance with its terms, except as rights to indemnification hereunder may 
be limited by applicable law and except as the enforcement hereof may be 
limited by applicable bankruptcy, insolvency, reorganization, moratorium or 
other similar laws relating to or affecting creditors' rights generally or by 
general equitable principles; the making and performance of this Agreement by 
the Company and the consummation of the transactions herein contemplated will 
not result in a breach or violation of any of the material terms and 
provisions of, or constitute a default under, (i) any bond, debenture, note 
or other evidence of indebtedness, or under any lease, contract, indenture, 
mortgage, deed of trust, loan agreement, joint venture or other agreement or 
instrument to which the Company or SVI-Cal is a party or by which their 
respective properties may be bound, (ii) the charter or bylaws of the Company 
or SVI-Cal or (iii) any law, order, rule, regulation, writ, injunction, 
judgment or decree of any court, administrative agency, regulatory body, 
government or governmental 


                                      4

<PAGE>

agency or body, domestic or foreign, having jurisdiction over the Company or 
SVI-Cal or their respective properties.  No consent, approval, authorization 
or order of or qualification with any court, government or governmental 
agency or body, domestic or foreign, having jurisdiction over the Company or 
SVI-Cal or their respective properties is required for the execution and 
delivery of this Agreement and the consummation by the Company of the 
transactions herein contemplated, except such as may be required under the 
Act, by the National Association of Securities Dealers, Inc. (the "NASD"), 
the rules of the Nasdaq National Market, or under state or other securities 
or Blue Sky laws, all of which requirements have been satisfied in all 
material respects.

          (e)  There is not pending or, to the Company's knowledge, 
threatened, any action, suit, claim or proceeding against the Company or 
SVI-Cal, any of their respective officers, directors, employees, or agents or 
any of their respective properties or assets or rights, at law or in equity, 
before any court, administrative agency, regulatory body, government or 
governmental agency or body, domestic or foreign, which (i) might, 
individually or in the aggregate, result in any material adverse change in 
the financial condition, earnings, operations, business or business prospects 
of the Company and SVI-Cal taken as a whole  or might materially and 
adversely affect the properties, assets or rights of the Company and SVI-Cal 
taken as a whole, (ii) might prevent consummation of the transactions 
contemplated hereby or (iii) is required to be disclosed in the Registration 
Statement or Prospectus and is not so disclosed; and there are no agreements, 
contracts, leases or documents of the Company or SVI-Cal of a character 
required to be described or referred to in the Registration Statement or 
Prospectus or to be filed as an exhibit to the Registration Statement by the 
Act or the Rules and Regulations which have not been accurately described in 
all material respects in the Registration Statement or Prospectus or filed as 
exhibits to the Registration Statement.  Neither the Company nor SVI-Cal is a 
party or subject to the provisions of any injunction, judgment, decree or 
order of any court, regulatory body, administrative agency, government or 
governmental agency or body domestic or foreign, that could be expected to 
result in a material adverse change in the condition (financial or other), 
earnings, operations, business or business prospects of the Company and 
SVI-Cal taken as a whole.  

          (f)  All outstanding shares of capital stock of the Company have 
been duly authorized and validly issued and are fully paid and nonassessable, 
have been issued in compliance with all federal and state securities laws, 
were not issued in violation of or subject to any preemptive rights or other 
rights to subscribe for or purchase securities, and the number of outstanding 
shares of Class A Common Stock is 2,325,000 and the number of outstanding 
shares of Class B Common Stock is 4,375,000, and the authorized capital stock 
of the Company is as set forth in the Prospectus under the caption 
"CAPITALIZATION" and the authorized and outstanding capital stock of the 
Company conforms in all material respects to the statements relating thereto 
contained in the Registration Statement and the Prospectus (and such 
statements correctly state the substance of the instruments defining the 
capitalization of the Company); the Shares have been duly authorized for 
issuance as Class A Common Stock upon sale to the Underwriters pursuant to 
this Agreement and conversion to shares of Class A Common Stock in connection 
therewith, and, when issued by the Company upon such conversion and delivered 
by the Selling Stockholders as shares of Class A Common Stock in connection 
with sale to the Underwriters and subsequent resale by the Underwriters in 
accordance with the terms of this Agreement will be duly and validly issued 
and fully paid and nonassessable, and will be sold free and clear of any 
pledge, lien, security interest, encumbrance, claim or equitable interest 
imposed by the Company; to the Company's knowledge, no preemptive right, 
co-sale right, registration right, right of 


                                       5


<PAGE>

first refusal or other similar right of stockholders or the Company exists 
with respect to any of the Shares or the issuance and sale thereof as 
contemplated hereby other than rights of holders of Class B Common Stock to 
consent to the sale of the Shares pursuant to the Amended and Restated 
Buy-Sell Agreement among them; and the certificates for the Shares are in due 
and proper form and the purchasers of the Shares in the offering contemplated 
hereby, after making payment therefor, will not be subject to personal 
liability solely by reason of being the holders thereof.  No further approval 
or authorization of any stockholder, the Board of Directors of the Company or 
others is required for the issuance and sale or transfer of the Shares except 
as may be required under the Act or under state or other securities or Blue 
Sky laws.  Except as disclosed in the Registration Statement, Prospectus and 
the financial statements of the Company, and the related notes thereto 
included in the Prospectus, the Company has no outstanding options to 
purchase, or any preemptive rights or other rights to subscribe for or to 
purchase, any securities or obligations convertible into, or any contracts or 
commitments to issue or sell, shares of its capital stock or any such 
options, rights, convertible securities or obligations.  The description of 
the Company's stock option, stock bonus and other stock plans or 
arrangements, and the options or other rights granted and exercised 
thereunder, set forth in the Prospectus fairly and accurately presents the 
information required to be shown with respect to such plans, arrangements, 
options and rights.

          (g)  Deloitte & Touche LLP, whose report on the financial 
statements of the Company is included in the Registration Statement and the 
Prospectus, are independent accountants within the meaning of the Act and the 
Rules and Regulations; the audited financial statements of the Company, 
together with the related schedules and notes, and the unaudited financial 
information, forming part of the Registration Statement and Prospectus, 
fairly present the financial position and the results of operations and cash 
flows of the Company at the respective dates and for the respective periods 
to which they apply and have been prepared in accordance with generally 
accepted accounting principles consistently applied throughout the periods 
involved except as may be otherwise stated therein.  The selected and summary 
financial and statistical data included in the Registration Statement present 
fairly the information shown therein and have been compiled on a basis 
consistent with the audited financial statements presented therein.  No other 
financial statements or schedules are required to be included in the 
Registration Statement.

          (h)  Subsequent to the respective dates as of which information is 
given in the Registration Statement and Prospectus, there has not been any 
(i) material adverse change in the financial condition, earnings, operations, 
business or business prospects of the Company and SVI-Cal taken as a whole, 
except losses incurred in operation of the Company's business in the ordinary 
course and consistent with past practices, (ii) transaction that is material 
to the Company or SVI-Cal, except transactions entered into in the ordinary 
course of business consistent with past practices, (iii) obligation, direct 
or contingent, that is material to the Company or SVI-Cal, incurred by the 
Company or SVI-Cal, except obligations incurred in the ordinary course of 
business consistent with past practices, (iv) change in the capital stock of 
the Company, (v) change in the outstanding indebtedness of the Company or 
SVI-Cal that is material to the Company and SVI-Cal taken as a whole or is 
out of the ordinary course of business of the Company and SVI-Cal taken as a 
whole, (vi) dividend or distribution of any kind declared, paid or made on 
the capital stock of the Company, (vii) default in the payment of principal 
of or interest on any outstanding debt obligations, or (viii) loss or damage 
(whether or not insured) to the property of the Company or SVI-Cal that has 
been 


                                       6

<PAGE>

sustained or will have been sustained that has a material adverse effect on 
the financial condition, earnings, operations, business or business prospects 
of the Company and SVI-Cal taken as a whole.

          (i)  The Company and SVI-Cal each has good and marketable title to 
all properties and assets described in the Registration Statement and 
Prospectus as owned by it, and valid and subsisting interests in all of the 
real property described in the Registration Statement and Prospectus as 
leased by it, in each case free and clear of any pledge, lien, security 
interest, encumbrance, claim or equitable interest, other than as set forth 
in the Registration Statement and Prospectus or as would not have a material 
adverse effect on the financial condition, earnings, operations, business or 
business prospects of the Company or SVI-Cal.  The agreements to which the 
Company or SVI-Cal is a party described in, or filed as exhibits to, the 
Registration Statement and Prospectus are valid agreements, enforceable by 
the Company or SVI-Cal, except as the enforcement thereof may be limited by 
applicable bankruptcy, insolvency, reorganization, moratorium or other 
similar laws relating to or affecting creditors' rights generally or by 
general equitable principles and, to the Company's knowledge, the other 
contracting party or parties thereto are not in material breach or material 
default under any of such agreements, and the Company and SVI-Cal each has 
valid and enforceable leases for all properties described in the Registration 
Statement and Prospectus as leased by it, except as the enforcement thereof 
may be limited by applicable bankruptcy, insolvency, reorganization, 
moratorium or other similar laws relating to or affecting creditors' rights 
generally or by general equitable principles.  Except as set forth in the 
Registration Statement and Prospectus, the Company and SVI-Cal each owns or 
leases all such properties as are necessary to its operations as now 
conducted or as proposed to be conducted (subject to the acquisition of 
additional properties and assets as may be required in connection with 
expansion of the Company's operations), and all such properties are free of 
contractual or legal restrictions that would impair the use by the Company or 
SVI-Cal of such properties in its business for the purposes described in the 
Registration Statement and the Prospectus.

          (j)  The Company and SVI-Cal have timely filed all necessary 
federal, state and foreign income and franchise tax returns and have paid all 
taxes shown thereon as due, and there is no tax deficiency that has been or, 
to the Company's knowledge, might be asserted against the Company or SVI-Cal 
that might have a material adverse effect on the financial condition, 
earnings, operations, business or business prospects of the Company; and all 
tax liabilities are adequately provided for on the books of the Company.

          (k)  The Company and SVI-Cal maintain insurance with insurers of 
recognized financial responsibility of the types and in the amounts they deem 
prudent for their business, including, but not limited to, insurance covering 
real and personal property owned or leased by the Company or SVI-Cal against 
theft, damage, destruction, acts of vandalism, errors and omissions, and all 
other risks customarily insured against, all of which insurance is in full 
force and effect (PROVIDED, HOWEVER, that the Company and SVI-Cal have 
elected to have minimal crop insurance coverage consistent with standard 
practice in the wine grape industry); neither the Company nor SVI-Cal has 
been refused any insurance coverage sought or applied for other than refusal 
of certain insurance coverages that were discontinued by the carriers 
thereof; and the Company does not have any reason to believe that it or 
SVI-Cal will not be able to renew its existing insurance coverage as and when 
such coverage expires or to obtain similar coverage from similar insurers as 
may be necessary to continue its business at a cost that would not materially 
and adversely affect the financial condition, earnings, operations, business 
or business prospects of the Company.


                                       7

<PAGE>

          (l)  To the Company's knowledge, no labor disturbance by the 
employees of the Company or SVI-Cal exists or is imminent, and the Company is 
not aware of any existing or imminent labor disturbance by the employees of 
any of its principal suppliers, subcontractors, authorized dealers or 
distributors that might be expected to result in a material adverse change in 
the financial condition, earnings, operations, business or business prospects 
of the Company. There are no pending grievances or arbitration awards against 
the Company or SVI-Cal pursuant to any Collective Bargaining Agreement or 
otherwise, and no Unfair Labor Practice filings have been made with the 
Agricultural Labor Relations Board ("ALRB") against the Company or SVI-Cal 
within the past five years, and there are no pending ALRB proceedings or ALRB 
orders that have been issued against the Company or SVI-Cal, except for such 
matters as would not, individually or in the aggregate, result in a material 
adverse change in the financial condition, earnings, operations, business or 
business prospects of the Company.  

          (m)  The Company and SVI-Cal each owns or possesses rights to use 
all know-how necessary to conduct its business as now conducted and as 
described in the Registration Statement and Prospectus; no patent rights or 
copyrights are utilized in the business of the Company or SVI-Cal; the 
Company has not received any notice of, and has no knowledge of, any 
infringement of or conflict with asserted rights of the Company or SVI-Cal by 
others with respect to any patent, patent rights, inventions, trade secrets, 
know-how, trademarks, service marks, trade names or copyrights; and the 
Company has not received any notice of, and has no knowledge of, any 
infringement of or conflict with asserted rights of others by the Company or 
SVI-Cal with respect to any patent, patent rights, inventions, trade secrets, 
know-how, trademarks, service marks, trade names or copyrights which, singly 
or in the aggregate, if the subject of an unfavorable decision, ruling or 
finding, might have a material adverse effect on the financial condition, 
earnings, operations, business or business prospects of the Company.

          (n)  The Class A Common Stock is registered pursuant to Section 
12(g) of the Securities Exchange Act of 1934, as amended (the "EXCHANGE 
ACT"), and is approved for quotation on the Nasdaq National Market, and the 
Shares are authorized for inclusion on the Nasdaq National Market, and the 
Company has taken no action designed to, or likely to have the effect of, 
terminating the registration of the Class A Common Stock under the Exchange 
Act or delisting the Class A Common Stock or the Shares from the Nasdaq 
National Market, nor has the Company received any notification that the 
Commission or the NASD is contemplating terminating such registration or 
listing.

          (o)  The Company has been advised concerning the Investment Company 
Act of 1940, as amended (the "1940 ACT"), and the rules and regulations 
thereunder, and the Company has in the past conducted, and the Company 
intends in the future to conduct, its affairs in such a manner as to ensure 
that it is not and will not become an "investment company" or a company 
"controlled" by an "investment company" within the meaning of the 1940 Act 
and such rules and regulations.  

          (p)  The Company has not distributed and will not distribute prior 
to the later of (i) the Closing Date, or any date on which Option Shares are 
to be purchased, as the case may be, and (ii) completion of the distribution 
of the Shares, any offering material in connection with the offering and sale 
of the Shares other than any Preliminary Prospectuses, the Prospectus, the 
Registration Statement and other materials, if any, permitted by the Act.


                                       8

<PAGE>

          (q)  None of the Company, SVI-Cal or their officers, directors, 
employees or agents has at any time during the last five (5) years made (i) 
any unlawful contribution to any candidate for foreign office or failed to 
disclose fully any contribution in violation of law, or (ii) any payment to 
any federal or state governmental officer or official, or other person 
charged with similar public or quasi-public duties, other than payments 
required or permitted by the laws of the United States or any jurisdiction 
thereof, or (iii) any other payment of funds of the Company or SVI-Cal 
prohibited by law, and no funds of the Company or SVI-Cal have been set aside 
for any payment prohibited by law.

          (r)  The Company has not taken and will not take, directly or 
indirectly, any action designed to or that might reasonably be expected to 
cause or result in stabilization or manipulation of the price of the Class A 
Common Stock to facilitate the sale or resale of the Shares (except for any 
action taken by the Underwriters).

          (s)  The Company hereby represents and warrants that it will not 
purport to release any of its officers, directors or other stockholders from 
any Lock-up Agreements currently existing or hereafter effected including, 
without limitation, the provisions of SECTION 5(k), without the prior written 
consent of Cruttenden Roth Incorporated.  

          (t)  The Company and SVI-Cal maintain a system of internal 
accounting controls sufficient to provide reasonable assurances that (i) 
transactions are executed in accordance with management's general or specific 
authorizations, (ii) transactions are recorded as necessary to permit 
preparation of financial statements in conformity with generally accepted 
accounting principles and to maintain accountability for assets, (iii) access 
to assets is permitted only in accordance with management's general or 
specific authorization, and (iv) the recorded accountability for assets is 
compared with existing assets at reasonable intervals and appropriate action 
is taken with respect to any differences.

          (u)  There are no outstanding loans, advances (except normal 
advances for business expenses in the ordinary course of business) or 
guarantees of indebtedness by the Company or SVI-Cal to or for the benefit of 
any of the officers, directors, employees, or consultants of the Company or 
SVI-Cal or any of the members of the families of any of them, except as 
disclosed in the Registration Statement and the Prospectus.

          (v)  Other than Cruttenden Roth Incorporated, on behalf of the 
several Underwriters, no person is or will be owed any finder's fee or 
commission or similar payment in connection with the transactions 
contemplated by this Agreement.

          (w)  There are no persons with registration or other similar rights 
to have any securities registered pursuant to the Registration Statement or 
otherwise registered by the Company under the Act, except that the 
underwriters of the Company's July 1997 initial public offering have 
registration rights with respect to the Underwriters' Warrants granted in 
connection with that initial public offering and the underlying Class A 
Common Stock as described in the Underwriters Warrant Agreement dated July 
30, 1997.

          (x)  The Company and SVI-Cal have conducted and are conducting 
their businesses in compliance with all applicable federal, state, local and 
foreign statutes, laws, rules, 


                                     9

<PAGE>

regulations, ordinances, codes, decisions, decrees, directives and orders, 
except where the failure to do so would not, singly or in the aggregate, have 
a material adverse effect on the financial condition, earnings, operations, 
business or business prospects of the Company.

          (y)  Except as described in the Prospectus, to the Company's 
knowledge, there are no rulemaking or similar proceedings before any federal, 
state, local or foreign government or regulatory bodies which involve or 
affect the Company or SVI-Cal which, if the subject of an action unfavorable 
to the Company or SVI-Cal would have a material adverse effect on the 
financial condition, earnings, operations, business or business prospects of 
the Company taken as a whole.

          (z)  To the knowledge of the Company, no officer, director, 
employee, or consultant of the Company or SVI-Cal is in violation of any 
non-competition, non-disclosure, confidentiality or other similar agreement 
with any party other than the Company or SVI-Cal, and no such person is 
expected to be in violation thereof as a result of the business conducted or 
expected to be conducted by the Company and SVI-Cal as described in the 
Prospectus or such person's performance of his obligations to the Company or 
SVI-Cal.

          (aa) Neither the Company nor SVI-Cal has violated any foreign, 
federal, state or local law or regulation relating to the protection of human 
health and safety, the environment or hazardous or toxic substances or 
wastes, pollutants or contaminants ("ENVIRONMENTAL LAWS"), and the Company 
does not anticipate incurring any material costs or liabilities (including 
without limitation any capital or operating expenditures) in connection with 
any clean-up or remediation of hazardous or toxic substances or wastes, 
pollutants or contaminants, related closure of properties or compliance with 
Environmental Laws, or any federal or state law relating to discrimination in 
the hiring, promotion or pay of employees or any applicable federal or state 
wages and hours laws, or any provisions of the Employee Retirement Income 
Security Act or the rules and regulations promulgated thereunder, which in 
each case might result in any material adverse effect on the properties, 
assets, operations, business, business prospects or condition (financial or 
other) of the Company.

          (bb) The Company and SVI-Cal have such permits, licenses, 
franchises and authorizations of governmental or regulatory authorities 
("permits"), including without limitation under any applicable Environmental 
Laws, as are necessary to own, lease and operate their respective properties 
and to conduct their business; the Company and SVI-Cal have fulfilled and 
performed all of their respective material obligations with respect to such 
permits and no event has occurred which allows, or after notice or lapse of 
time would allow, revocation or termination thereof or results in any other 
material impairment of the rights of the holder of any such permit; and, 
except as described in the Prospectus, such permits contain no restrictions 
that are materially burdensome to the Company or SVI-Cal.

     3.   REPRESENTATIONS, WARRANTIES AND AGREEMENTS OF THE SELLING 
STOCKHOLDERS.

     Each of the Selling Stockholders, severally and not jointly, represents 
and warrants to and agrees with each Underwriter that:


                                       10
<PAGE>

          (a)  Such Selling Stockholder has and on the date of sale to the 
Underwriters pursuant hereto will have valid and unencumbered title to the 
number of Shares of Class B Common Stock set forth opposite such Selling 
Stockholder's name on SCHEDULE B hereto, which shares will automatically 
convert to shares of Class A Common Stock on a share-for-share basis prior to 
or in connection with their sale to the Underwriters pursuant hereto, and 
full right, power and authority to enter into this Agreement and to sell, 
assign, transfer and deliver such Shares hereunder; and upon delivery of and 
payment for such Shares hereunder, and to the extent delivered and paid for 
in the case of the Option Shares, the several Underwriters will acquire valid 
and unencumbered title thereto.

          (b)  Such Selling Stockholder has not taken and will not take, 
directly or indirectly, any action designed to or that might reasonably be 
expected to cause or result in stabilization or manipulation of the price of 
the Class A Common Stock to facilitate the sale or resale of the Shares 
(except for any action taken by the Underwriters).

          (c)  No consent, approval, authorization or order of or 
qualification with any court, government or governmental agency or body, 
domestic or foreign, is required to be obtained or made by such Selling 
Stockholder for the execution and delivery of this Agreement and the 
consummation of the transactions herein contemplated in connection with the 
sale of the Shares to be sold by such Selling  Stockholder, except such as 
have been obtained and made under the Act, and such as may be required by the 
NASD, by the rules of the Nasdaq National Market, or under state or other 
securities or Blue Sky laws.

          (d)  The execution, delivery and performance of this Agreement and 
the consummation of the transactions herein contemplated will not result in a 
breach or violation of any of the terms or provisions of, or constitute a 
default under, any statute, rule, regulation or order of any governmental 
agency or body or any court having jurisdiction over such Selling Stockholder 
or any of his or her properties, any material agreement or instrument to 
which such Selling Stockholder is a party or by which such Selling 
Stockholder is bound or to which any of the properties of such Selling 
Stockholder is subject.

          (e)  The sale of shares by such Selling Stockholder pursuant hereto 
is not prompted by any material adverse information concerning the Company, 
and the statements or omissions made in the Prospectus under the caption 
"Principal and Selling Stockholders" and any other statements or omissions in 
the Registration Statement or the Prospectus, or any amendment or supplement 
thereto, made in reliance upon, and in conformity with, written information 
furnished to the Company by such Selling Stockholder specifically for use in 
the preparation thereof, did not or will not upon filing and effectiveness of 
the Registration Statement and the Closing Date contain an untrue statement 
of a material fact or omit to state a material fact required to be stated 
therein or necessary to make the statements therein not misleading, and each 
such part of the Prospectus and any amendment or supplement thereto, upon 
filing and effectiveness of the Registration Statement and the Closing Date, 
did not or will not include an untrue statement of a material fact or omit to 
state a material fact necessary to make the statements therein not misleading.

                                      11

<PAGE>

          (f)  Each Selling Stockholder other than Alfred G. Scheid hereby 
delivers to Heidi M. Scheid and Alfred G. Scheid, each with the power to act 
individually, as his or her agent (the "AGENT"), stock certificates that 
evidence the maximum number of Option Shares that such Selling Stockholder 
has agreed to sell to the Underwriters, should the Underwriters exercise 
their over-allotment option in full, together with duly executed instruments 
of transfer thereof endorsed in blank.  Agent is instructed and authorized by 
each Selling Stockholder other than Alfred G. Scheid to hold the certificates 
for the account of such Selling Stockholder pending disposition thereof in 
accordance with the terms of this Agreement.  

          Each Selling Stockholder other than Alfred G. Scheid hereby 
appoints Agent as his or her attorney-in-fact and agent with full power and 
authority in the name of, and for the benefit of, such Selling Stockholder to 
make, execute, acknowledge and deliver all contracts, orders, receipts, 
notices, requests, instructions, certificates, letters and other writings, 
and in general to do or cause to be done all things and to take all action, 
which the Agent or the Company may consider necessary or proper in connection 
with or to carry out and comply with all terms and conditions herein and the 
sale and transfer of the Option Shares placed in the custody of the Agent by 
such Selling Stockholder to the Underwriters as contemplated by this 
Agreement.  It is understood that the Agent assumes no responsibility or 
liability to any person other than to deal with the certificates for the 
Option Shares deposited with the Agent in accordance with the provisions of 
this SECTION 3(f).  The Agent shall not be liable for any error of judgment 
or for any act done or omitted or for any mistake of fact or law in the 
exercise of Agent's power under this SECTION 3(f) except for the Agent's own 
gross negligence or bad faith.  Each Selling Stockholder other than Alfred G. 
Scheid agrees to indemnify and hold the Agent harmless from any and all loss, 
claim, damage, liability or expense (including without limitation, all fees 
and expenses of counsel) with respect to anything done by Agent in accordance 
with the provisions of this SECTION 3(f), absent gross negligence or bad 
faith on the part of the Agent.

          The Option Shares hereby placed in the custody of the Agent and all 
power and authority conferred hereby are granted and conferred subject to the 
interests of the Underwriters, the Company and the Principal Selling 
Stockholder; in consideration of those interests, and for the purpose of 
completing the transaction contemplated by this Agreement, the custody 
arrangement in this SECTION 3(f) is coupled with an interest and, subject to 
the last paragraph in this SECTION 3(f), all power and authority conferred 
hereby shall be irrevocable and shall not be terminable by act or deed or 
death or incapacity of such Selling Stockholder (or by any other person, firm 
or corporation  including the Company, the Agent or the Underwriters) or by 
operation of law, or the occurrence of any other event or events, except as 
expressly stated in this SECTION 3(f), and the obligations of such Selling 
Stockholder under this SECTION 3(f) are to be similarly not subject to 
termination.  If any event should occur prior to the delivery to the 
Underwriters of any Option Shares hereunder, certificates for such Option 
Shares shall be delivered by the Agent in accordance with the terms and 
conditions of this Agreement as if such event had not occurred.

          In the event that, and to the extent that, the Underwriters have 
not exercised their over-allotment option in the period permitted under 
SECTION 8(a) hereof, or in the event that this Agreement shall terminate, 
then the Agent shall promptly return to each Selling Stockholder the 
certificates delivered by such Selling Stockholder to the Agent under this 
SECTION 3(f), at the Company's address set forth below to such Selling 
Stockholder's attention, and the custody

                                      12

<PAGE>

arrangement in this SECTION 3(f) shall, upon such delivery, terminate, 
subject to any lawful action done or performed by the Agent pursuant to this 
SECTION 3(f) prior to such termination.

     4.   PURCHASE, SALE AND DELIVERY OF SHARES.  On the basis of the 
representations, warranties and agreements herein contained, but subject to 
the terms and conditions herein set forth, the Principal Selling Stockholder 
agrees to sell to the Underwriters, and each Underwriter agrees, severally 
and not jointly, to purchase from the Principal Selling Stockholder, at a 
purchase price of $8.4175 per share, the respective number of Firm Shares set 
forth opposite the name of such Underwriter in SCHEDULE A hereto (subject to 
adjustment as provided in SECTION 11).

     Delivery of definitive certificates for the Firm Shares to be purchased 
by the several Underwriters pursuant to this SECTION 4 shall be made against 
payment of the purchase price therefor by the several Underwriters by 
certified or official bank check or checks drawn in same day funds, payable 
to the order of the Principal Selling Stockholder, at the offices of Gibson, 
Dunn & Crutcher LLP, 4 Park Plaza, Suite 1700, Irvine, California (or at such 
other place as may be agreed upon between the Representative and the 
Company), at 7:00 a.m. California time, (a) on the third (3rd) full business 
day following the first day that Shares are traded or (b) if this Agreement 
is executed and delivered after 1:30 p.m. California time, the fourth (4th) 
full business day following the day that this Agreement is executed and 
delivered or (c) at such other time and date not later than seven (7) full 
business days following the first day that Shares are traded as the 
Representative and the Principal Selling Stockholder may determine (or at 
such time and date to which payment and delivery shall have been postponed 
pursuant to SECTION 11), such time and date of payment and delivery being 
herein called the "CLOSING DATE"; PROVIDED, HOWEVER, that if the Company or 
the Principal Selling Stockholder has not made available to the 
Representative copies of the Prospectus within the time provided in SECTION 
5(d), the Representative may, in its sole discretion, postpone the Closing 
Date until no later than two (2) full business days following delivery of 
copies of the Prospectus to the Representative.  

     The certificates for the Firm Shares to be so delivered will be made 
available to you at such office or such other location including, without 
limitation, in New York City, as you may reasonably request for checking at 
least one (1) full business day prior to the Closing Date and will be in such 
names and denominations as you shall specify at least two (2) full business 
days prior to the Closing Date.  If the Representative so elects, delivery of 
the Firm Shares may be made by credit through full fast transfer to the 
accounts at The Depository Trust Company designated by the Representative.

     It is understood that you, individually, and not as the Representative 
of the several Underwriters, may (but shall not be obligated to) make payment 
of the purchase price on behalf of any Underwriter or Underwriters whose 
check or checks shall not have been received by you prior to the Closing Date 
for the Firm Shares to be purchased by such Underwriter or Underwriters.  Any 
such payment by you shall not relieve any such Underwriter or Underwriters of 
any of its or their obligations hereunder.

     The Underwriters intend to make a public offering of the Firm Shares at 
the public offering price of $9.25 per share.  After the public offering, the 
Underwriters may from time to time, in their discretion, vary the public 
offering price. The information set forth on the inside front cover page of 
the Prospectus (insofar as such information relates to the Underwriters) 
concerning stabilization, syndicate 

                                      13

<PAGE>

short covering transactions and penalty bids, and under the first (including 
the table listing the Underwriters), second, third, eighth, ninth, tenth and 
eleventh paragraphs under the caption "Underwriting" in the Prospectus 
constitutes the only information furnished by the Underwriters to the Company 
for inclusion in the Registration Statement or Prospectus or any Preliminary 
Prospectus, or amendment or supplement thereto, and you, on behalf of the 
respective Underwriters, represent and warrant to the Company that the 
statements made therein do not include any untrue statement of a material 
fact or omit to state a material fact required to be stated therein or 
necessary to make the statements therein, in the light of the circumstances 
under which they were made, not misleading.

     5.   FURTHER AGREEMENTS OF THE COMPANY AND THE SELLING STOCKHOLDERS.  

     The Company and the Selling Stockholders agree with the several 
Underwriters that:

          (a)  The Company and the Selling Stockholders will each use its or 
his or her best efforts to cause the Registration Statement and any amendment 
thereof, if not effective at the time and date that this Agreement is 
executed and delivered by the parties hereto, to become effective as promptly 
as possible; the Company and the Selling Stockholders will each use its or 
his or her best efforts to cause any abbreviated registration statement 
pursuant to Rule 462(b) of the Rules and Regulations as may be required 
subsequent to the date the Registration Statement is declared effective to 
become effective as promptly as possible; the Company will notify you, 
promptly after it shall receive notice thereof, of the time when the 
Registration Statement, any subsequent amendment to the Registration 
Statement or any abbreviated registration statement has become effective or 
any supplement to the Prospectus has been filed; if the Company omitted 
information from the Registration Statement at the time it was originally 
declared effective in reliance upon Rule 430A(a) of the Rules and 
Regulations, the Company will provide evidence satisfactory to you that the 
Prospectus contains such information and has been filed, within the time 
period prescribed, with the Commission pursuant to Rule 424(b) of the Rules 
and Regulations or as part of a post-effective amendment to such Registration 
Statement as originally declared effective which is declared effective by the 
Commission; if the Company files a term sheet pursuant to Rule 434 of the 
Rules and Regulations, the Company will provide evidence satisfactory to you 
that the Prospectus and term sheet meeting the requirements of Rule 434(b) or 
(c), as applicable, of the Rules and Regulations have been filed, within the 
time period prescribed, with the Commission pursuant to Rule 424(b) of the 
Rules and Regulations; if for any reason the filing of the final form of 
Prospectus is required under Rule 424(b)(3) of the Rules and Regulations, it 
will provide evidence satisfactory to you that the Prospectus contains such 
information and has been filed with the Commission within the time period 
prescribed; it will notify you promptly of any request by the Commission for 
the amending or supplementing of the Registration Statement or the Prospectus 
or for additional information; promptly upon your request, it will prepare 
and file with the Commission any amendments or supplements to the 
Registration Statement or Prospectus which, in the opinion of counsel for the 
several Underwriters ("UNDERWRITERS' COUNSEL"), may be necessary or advisable 
in connection with the distribution of the Shares by the Underwriters; it 
will promptly prepare and file with the Commission, and promptly notify you 
of the filing of, and provide you with copies of, any amendments or 
supplements to the Registration Statement or Prospectus which may be 
necessary to correct any statements or omissions, if, at any time when a 
prospectus relating to the Shares is required to be delivered under the Act, 
any event shall have occurred as a result of which the Prospectus or any 
other prospectus relating to the Shares as then in effect would include any 
untrue statement of a material fact or omit to state a material fact 
necessary to make the statements therein, in 

                                      14

<PAGE>

light of the circumstances under which they were made, not misleading; in 
case any Underwriter is required to deliver a prospectus nine (9) months or 
more after the effective date of the Registration Statement in connection 
with the sale of the Shares, it will prepare promptly upon request, but at 
the expense of such Underwriter, such amendment or amendments to the 
Registration Statement and such prospectus or prospectuses as may be 
necessary to permit compliance with the requirements of Section 10(a)(3) of 
the Act; and it will file no amendment or supplement to the Registration 
Statement or Prospectus which shall not previously have been submitted to you 
a reasonable time prior to the proposed filing thereof or to which you shall 
reasonably object in writing, subject, however, to compliance with the Act 
and the Rules and Regulations and the provisions of this Agreement.

          (b)  The Company will advise you, promptly after it shall receive
notice or obtain knowledge, of the issuance of any stop order by the Commission
suspending the effectiveness of the Registration Statement, or suspension of the
qualification of the Shares for sale in any jurisdiction, or of the initiation
or threat of any proceeding for any such purpose; and it will promptly use its
best efforts to prevent the issuance of any stop order or to obtain its
withdrawal at the earliest possible moment if such stop order should be issued.

          (c)  The Company will use its best efforts (including by providing
full cooperation with your counsel, whose services in this matter are required
and which you and the Company will seek to expedite) to qualify the Shares for
offering and sale under the securities laws of such jurisdictions as you may
designate and to continue such qualifications in effect for so long as may be
required for purposes of the distribution of the Shares, except that the Company
shall not be required in connection therewith or as a condition thereof to
qualify as a foreign corporation or to execute a general consent to service of
process in any jurisdiction in which it is not otherwise required to be so
qualified or to so execute a general consent to service of process.  In each
jurisdiction in which the Shares shall have been qualified as above provided,
the Company will make and file such statements and reports in each year as are
or may be required by the laws of such jurisdiction for such purpose.

          (d)  The Company will furnish to you, as soon as available, and, in 
the case of the Prospectus and any term sheet or abbreviated term sheet under 
Rule 434, in no event later than the first full business day following the 
first day that Shares are traded, copies of the Registration Statement (two 
of which will be signed and which will include all exhibits), each 
Preliminary Prospectus, the Prospectus and any amendments or supplements to 
such documents, including any prospectus prepared to permit compliance with 
Section 10(a)(3) of the Act, all in such quantities as you may from time to 
time reasonably request. Notwithstanding the foregoing, if Cruttenden Roth 
Incorporated, on behalf of the several Underwriters, shall agree to the 
utilization of Rule 434 of the Rules and Regulations, the Company shall 
provide to you copies of a Preliminary Prospectus updated in all respects 
through the date specified by you in such quantities as you may from time to 
time reasonably request.

          (e)  The Company will make generally available to its securityholders
as soon as practicable, but in any event not later than the forty-fifth (45th)
day following the end of the fiscal quarter first occurring after the first
anniversary of the effective date of the Registration Statement, an earnings
statement (which will be in reasonable detail but need not be audited) complying
with the provisions of Section 11(a) of the Act or Rule 158 of the Rules and
Regulations and covering a twelve (12) month period beginning after the
effective date of the Registration Statement.

                                      15

<PAGE>

          (f)  During a period of five (5) years after the date hereof, the 
Company will furnish to its stockholders as soon as practicable after the end 
of each respective period, annual reports (including financial statements 
audited by independent certified public accountants) and, upon request by a 
stockholder, unaudited quarterly reports of operations for each of the first 
three quarters of the fiscal year, and will furnish to you and the other 
several Underwriters hereunder, upon request (i) concurrently with furnishing 
such reports to its stockholders, statements of operations of the Company for 
each of the first three (3) quarters in the form furnished to the Company's 
stockholders, (ii) concurrently with furnishing to its stockholders, a 
balance sheet of the Company as of the end of such fiscal year, together with 
statements of operations, of stockholders' equity, and of cash flows of the 
Company for such fiscal year, accompanied by a copy of the certificate or 
report thereon of independent certified public accountants, (iii) as soon as 
they are available, copies of all reports (financial or other) mailed to 
stockholders, (iv) as soon as they are available, copies of all reports and 
financial statements furnished to or filed with the Commission, any 
securities exchange or the NASD, (v) every material press release and every 
material news item or article in respect of the Company or its affairs which 
was generally released to stockholders or prepared by the Company, and (vi) 
any additional information of a public nature concerning the Company, or its 
business which you may reasonably request. During such five (5) year period, 
if the Company shall have active subsidiaries, the foregoing financial 
statements shall be on a consolidated basis to the extent that the accounts 
of the Company and such subsidiaries are consolidated, and shall be 
accompanied by similar financial statements for any significant subsidiary 
which is not so consolidated.

          (g)  The Company will pay or reimburse to the Selling Stockholders 
half of the non-accountable expense allowance and other expenses incurred in 
connection with the offering contemplated hereby (excluding underwriting 
discounts and commissions).

          (h)  The Company will maintain a transfer agent and, if necessary 
under the jurisdiction of incorporation of the Company, a registrar (which 
may be the same entity as the transfer agent) for its Class A Common Stock.

          (i)  If the transactions contemplated hereby are not consummated by 
reason of any failure, refusal or inability on the part of the Company to 
perform any agreement on its part to be performed hereunder or to fulfill any 
condition of the Underwriters' obligations hereunder, or if the Company or 
the Principal Selling Stockholder shall terminate this Agreement pursuant to 
SECTION 12(a), or if the Representative shall terminate this Agreement 
pursuant to SECTION 12(b), then, subject to SECTION 5(g) and in addition to 
the payments required under SECTION 6(a), the Principal Selling Stockholder 
will reimburse the Representative up to $50,000 for its out-of-pocket 
expenses including, without limitation, its legal fees and disbursements.

          (j)  If at any time during the ninety (90) day period after the 
Registration Statement becomes effective, any rumor, publication or event 
relating to or affecting the Company shall occur as a result of which in your 
opinion the market price of the Class A Common Stock has been or is likely to 
be materially affected (regardless of whether such rumor, publication or 
event necessitates a supplement to or amendment of the Prospectus), the 
Company will, after written notice from you advising the Company to the 
effect set forth above, forthwith prepare, consult with you concerning the 
substance of and disseminate a press release or other public statement, 
reasonably satisfactory to you, responding to or commenting on such rumor, 
publication or event.

                                      16

<PAGE>


          (k)  In consideration of the Underwriters' agreement to purchase 
and make the Public Offering of the Shares as provided for herein, and for 
other good valuable consideration, receipt of which is hereby acknowledged, 
the Principal Selling Stockholder hereby agrees, for a period beginning on 
the date of the final prospectus included in the Registration Statement and 
ending 180 days thereafter (the "Lock-Up Period"), not to offer to sell, 
contract to sell or otherwise sell, transfer, dispose of, loan, pledge or 
grant any rights with respect to or solicit any offer to buy, or otherwise 
transfer the economic risk of ownership in (collectively a "Disposition") any 
shares of Common Stock, any options or warrants to purchase any shares of 
Common Stock or any securities convertible into or exchangeable for shares of 
Common Stock (collectively "Securities") now owned or hereafter acquired 
directly by the Principal Selling Stockholder or with respect to which the 
Principal Selling Stockholder has or hereafter acquires the power of 
disposition, otherwise than (i) exercise (on a cash or cashless basis not 
resulting in any public sale of Class A Common Stock) of options to purchase 
Class A Common Stock, PROVIDED that the shares of Class A Common Stock 
received (net of any shares delivered to the Company in a traditional 
cashless exercise thereof) shall be subject to the terms hereof; (ii) as a 
bona fide gift or gifts or upon death by will or intestacy, PROVIDED each 
transferees thereof agree in writing to be bound by the terms of this SECTION 
5(k); (iii) transfers of Class B Common Stock of the Company permitted 
pursuant to the Amended and Restated Buy-Sell Agreement among the holders of 
the Company's Class B Common Stock (PROVIDED such transfers do not result in 
any public sale or distribution of any Securities and the transferees agree 
in writing to hold such shares subject to this SECTION 5(k)); or (iv) with 
the prior written consent of Cruttenden Roth Incorporated.  The foregoing 
restriction is expressly agreed to preclude the holder of the Securities from 
engaging in any hedging, pledge or other transaction which is designed to or 
reasonably expected to lead to or result in any Disposition of any Securities 
during the Lock-Up Period even if such Securities are owned by a person other 
than the Principal Selling Stockholder and/or would be disposed of by someone 
other than the Principal Selling Stockholder.  Such prohibited hedging, 
pledge or other transactions would include, without limitation, any short 
sale (whether or not against the box), any pledge of shares covering an 
obligation that matures, or could reasonably be expected to mature, during 
the Lock-Up Period, or any purchase, sale or grant of any right (including 
without limitation any put or call option) with respect to any Securities or 
with respect to any security (other than a broad-based market basket or 
index) that includes, relates or derives any significant part of its value 
from Securities.

          Furthermore, the Principal Selling Stockholder hereby agrees and 
consents to the entry of stop transfer instructions with the Company's 
transfer agent against the transfer of the Securities held by the Principal 
Selling Stockholder except in compliance with this SECTION 5(k).

          (l)  During the Lock-up Period, the Company will not, without the 
prior written consent of Cruttenden Roth Incorporated, effect the Disposition 
of, directly or indirectly, any Securities other than the sale of the Firm 
Shares and the Option Shares hereunder, the issuance of Class A Common Stock 
pursuant to the warrants issued to the representatives of the underwriters 
for the Company's initial public offering, and the Company's issuance of 
options or Common Stock under the Company's presently authorized stock option 
and stock purchase plans described in the Registration Statement and the 
Prospectus.  


                                      17

<PAGE>



          (m)  Each of the Selling Stockholders shall pay to Cruttenden Roth 
Incorporated a nonaccountable expense allowance equal to one percent (1%) of 
the gross proceeds of the sale by the Underwriters to the public of the 
Shares sold by such person hereunder (which obligation shall be several and 
not joint).

          (n)  The Company will use its best efforts to cause the Shares to 
be included in the Nasdaq National Market.

          (o)  The Company will furnish to you as early as practicable before 
the Closing Date and any later date on which Option Shares are to be 
purchased, as the case may be, but not later than two business days prior 
thereto, a copy of the latest available unaudited interim consolidated 
financial statements, if any, of the Company that have been read by the 
Company's independent certified public accountants as stated in their letter 
to be furnished pursuant to SECTION 7(f).

          (p)  To the extent necessary to consummate the sale of the Shares 
pursuant to this Agreement, the Representative hereby consents to the sale of 
the Shares by the Selling Stockholders notwithstanding any otherwise 
applicable restrictions set forth in the certain Lock-up Agreements dated 
July 21, 1997, between certain of the Company's stockholders and the 
representatives of the underwriters in the Company's initial public offering.

     6.   EXPENSES.

          (a)  The Company and each of the Selling Stockholders agree with 
each Underwriter that:

               (i)  Subject to SECTION 5(g), the Principal Selling 
Stockholder will pay and bear all costs and expenses in connection with the 
preparation, printing and filing of the Registration Statement (including 
financial statements, schedules and exhibits), Preliminary Prospectuses and 
the Prospectus and any amendments or supplements thereto; the printing of 
this Agreement, the Agreement Among Underwriters, the Selected Dealer 
Agreement, the Preliminary Blue Sky Survey and any Supplemental Blue Sky 
Survey, the Underwriters' Questionnaire and Power of Attorney, and any 
instruments related to any of the foregoing; the issuance and delivery of the 
Shares hereunder to the several Underwriters, including transfer taxes, if 
any; the cost of all certificates representing the Shares and transfer 
agents' and registrars' fees; the fees and disbursements of counsel for the 
Company; all fees and other charges of the Company's independent certified 
public accountants; the cost of furnishing to the several Underwriters copies 
of the Registration Statement (including appropriate exhibits), Preliminary 
Prospectus and the Prospectus, and any amendments or supplements to any of 
the foregoing; NASD filing fees and the cost of qualifying the Shares under 
the laws of such United States jurisdictions as you may reasonably designate 
(including fees of Underwriters' Counsel not to exceed $5,000 and filing fees 
and other disbursements in connection with such NASD filings and Blue Sky 
qualifications); the cost of any listing of the Shares on any securities 
exchange or qualification of the Shares for inclusion in the Nasdaq National 
Market; registration and other fees payable to the Commission; the cost of 
preparing bound volumes of the public offering documents for the 
Representatives and Underwriters' Counsel; and all other expenses directly 
incurred by the Company or the Selling Stockholders in connection with the 
performance of its or his or her obligations hereunder.  If the Underwriters' 
over-allotment option is exercised, all Selling Stockholders will share the 
expenses 

                                      18

<PAGE>


payable by the Principal Selling Stockholder pursuant to this SECTION 6(a)(i) 
pro-rata based upon the relative number of Shares sold by each of them 
pursuant hereto.  The provisions of this SECTION 6(a)(i) are intended to 
relieve the Underwriters from the payment of the expenses and costs which the 
Selling Stockholders hereby agree to pay.

               (ii) In addition to their other obligations under SECTION 
9(a), the Company, jointly and severally with the Selling Stockholders (each 
obligated severally in proportion to the relative number of Shares sold by 
each Selling Stockholder hereunder), agree that, as an interim measure during 
the pendency of any claim, action, investigation, inquiry or other proceeding 
described in SECTION 9(a), each will reimburse the Underwriters on a monthly 
basis for all reasonable legal or other expenses incurred in connection with 
investigating or defending any such claim, action, investigation, inquiry or 
other proceeding, notwithstanding the absence of a judicial determination as 
to the propriety and enforceability of the Company's or the Selling 
Stockholder's obligation to reimburse the Underwriters for such expenses and 
the possibility that such payments might later be held to have been improper 
by a court of competent jurisdiction, PROVIDED that no Selling Stockholder 
will be obligated to provide reimbursement under this SECTION 6(a)(ii) in 
respect of any such claim, action, investigation, inquiry or other proceeding 
if SECTION 9(a) would preclude any obligation of such Selling Stockholder to 
provide indemnity in respect of any such claim, action, investigation, 
inquiry or other proceeding.  To the extent that any such interim 
reimbursement payment is so held to have been improper, the Underwriters 
shall promptly return such payment to the Company or Selling Stockholder, as 
the case may be, together with interest, compounded daily, determined on the 
basis of the prime rate (or other commercial lending rate for borrowers of 
the highest credit standing) listed from time to time in THE WALL STREET 
JOURNAL which represents the base rate on corporate loans posted by a 
substantial majority of the nation's thirty (30) largest banks (the "PRIME 
RATE").  Any such interim reimbursement payments which are not made to the 
Underwriters within thirty (30) days of a request for reimbursement shall 
bear interest at the Prime Rate from the date of such request.

          (b)  In addition to their other obligations under SECTION 9(b), the 
Underwriters severally in proportion to the relative number of Shares 
purchased by each of them hereunder agree that, as an interim measure during 
the pendency of any claim, action, investigation, inquiry or other proceeding 
described in SECTION 9(b), they will reimburse the Company or the Selling 
Stockholders on a monthly basis for all reasonable legal or other expenses 
incurred in connection with investigating or defending any such claim, 
action, investigation, inquiry or other proceeding, notwithstanding the 
absence of a judicial determination as to the propriety and enforceability of 
the Underwriters' obligation to reimburse the Company or the Selling 
Stockholders for such expenses and the possibility that such payments might 
later be held to have been improper by a court of competent jurisdiction.  To 
the extent that any such interim reimbursement payment is so held to have 
been improper, the Company or the Selling Stockholders shall promptly return 
such payment to the Underwriters together with interest, compounded daily, 
determined on the basis of the Prime Rate.  Any such interim reimbursement 
payments which are not made to the Company or the Selling Stockholders within 
thirty (30) days of a request for reimbursement shall bear interest at the 
Prime Rate from the date of such request.

          (c)  It is agreed that any controversy arising out of the operation 
of the interim reimbursement arrangements set forth in SECTIONS 6(a)(ii) and 
6(b), including the amounts of any requested reimbursement payments, the 
method of determining such amounts and the basis on which such amounts shall 
be apportioned among the reimbursing parties, shall be settled by arbitration 

                                      19
<PAGE>

conducted under the provisions of the Constitution and Rules of the Board of 
Governors of the New York Stock Exchange, Inc. or pursuant to the Code of 
Arbitration Procedure of the NASD.  Any such arbitration must be commenced by 
service of a written demand for arbitration or a written notice of intention 
to arbitrate, therein electing the arbitration tribunal.  In the event the 
party demanding arbitration does not make such designation of an arbitration 
tribunal in such demand or notice, then the party responding to said demand 
or notice is authorized to do so.  Any such arbitration will be limited to 
the operation of the interim reimbursement provisions contained in SECTIONS 
6(a)(ii) and 6(b) and will not resolve the ultimate propriety or 
enforceability of the obligation to indemnify for expenses that is created by 
the provisions of SECTIONS 9(a) and 9(b) or the obligation to contribute to 
expenses that is created by the provisions of SECTION 9(d).

     7.   CONDITIONS OF UNDERWRITERS' OBLIGATIONS.  The obligations of the 
several Underwriters to purchase and pay for the Shares as provided herein 
shall be subject to the accuracy, as of the date hereof and the Closing Date 
and any later date on which Option Shares are to be purchased, as the case 
may be, of the representations and warranties of the Company and the 
representations and warranties made by each Selling Stockholder herein, to 
the performance by the Company and each Selling Stockholder of its or his or 
her obligations hereunder, and to the following additional conditions:

          (a)  The Registration Statement shall have become effective not 
later than 2:00 p.m., California time, on the date following the date of 
execution and delivery of this Agreement, or such later date and time as 
shall be consented to in writing by you; and no stop order suspending the 
effectiveness thereof shall have been issued, no suspension of the 
qualification of the Shares for sale in any jurisdiction shall have occurred, 
and no proceedings for any such purpose shall have been initiated or, to the 
knowledge of the Company, any Selling Stockholder or any Underwriter, 
threatened by the Commission or any other regulatory authority of appropriate 
jurisdiction, and any request of the Commission for additional information 
(to be included in the Registration Statement or the Prospectus or otherwise) 
shall have been complied with to the satisfaction of Underwriters' Counsel.

          (b)  All corporate proceedings and other legal matters in 
connection with this Agreement, the form of Registration Statement and the 
Prospectus, and the registration, authorization, issue, sale and delivery of 
the Shares, shall have been reasonably satisfactory to the Underwriters' 
Counsel, and such counsel shall have been furnished with such papers and 
information as they may reasonably have requested to enable them to pass upon 
the matters referred to in this Section.

          (c)  Subsequent to the execution and delivery of this Agreement and 
prior to the Closing Date, or any later date on which Option Shares are to be 
purchased, as the case may be, there shall not have been any (i) change in 
the financial condition, earnings, operations, properties, assets, business 
or business prospects of the Company from that set forth in the Registration 
Statement or Prospectus, which, in your sole judgment, is material and 
adverse to the Company and that makes it, in your sole judgment, 
impracticable or inadvisable to proceed with the public offering of the 
Shares as contemplated by the Prospectus; (ii) transaction that is material 
to the Company entered into or committed to by the Company other than as 
described in the Registration Statement and the Prospectus; or (iii) material 
obligation, contingent or otherwise, directly or indirectly, incurred by the 
Company other than as described in the Registration Statement and the 
Prospectus. 

                                      20


<PAGE>

          (d)  You shall have received on the Closing Date and on any later 
date on which Option Shares are to be purchased, as the case may be, the 
following opinion of Sanders, Barnet, Goldman, Simons & Mosk, A Professional 
Corporation, counsel for the Company, dated the Closing Date or such later 
date on which Option Shares are to be purchased addressed to the Underwriters 
and with reproduced copies or signed counterparts thereof for each of the 
Underwriters, substantially to the effect that:

               (i)    The Company has been duly incorporated and is validly 
existing as a corporation in good standing under the laws of the State of 
Delaware, with the corporate power and corporate authority to own or lease 
its properties and conduct its business as described in the Registration 
Statement and Prospectus.

               (ii)   SVI-Cal has been duly incorporated and is validly 
existing as a corporation in good standing under the laws of the State of 
California, with the corporate power and corporate authority to own or lease 
its properties and conduct its business as described in the Registration 
Statement and Prospectus.

               (iii)  The authorized capital stock, and to such counsel's 
knowledge, the issued and outstanding capital stock of the Company, is as set 
forth in the Prospectus under the caption "Capitalization," as of the date 
stated therein, and, to such counsel's knowledge, the outstanding shares of 
capital stock of the Company and SVI-Cal have been duly authorized and 
validly issued, are fully paid and nonassessable, are not subject to any 
preemptive or similar rights and have not been issued in violation of any 
registration right or in violation of or subject to any preemptive right, 
co-sale right, right of first refusal or other similar right.

               (iv)   The conversion of shares of the Class B Common Stock 
into Class A Common Stock on a one-for-one basis will occur by operation of 
the Company's Certificate of Incorporation, and upon such conversion, the 
Shares as Class A Common Stock will be duly and validly issued and fully paid 
and nonassessable, and, to such counsel's knowledge, will be free of any 
pledge, lien or other encumbrance, will not have been issued in violation of 
or subject to any preemptive or similar rights or any registration right or 
any co-sale right, right of first refusal, or other similar right.

               (v)    The Registration Statement has become effective under 
the Act, any required filing of the Prospectus, or any Term Sheet that 
constitutes a part thereof, pursuant to Rules 434 and 424(b) has been made in 
the manner and within the time period required by Rules 434 and 424(b) and, 
to such counsel's knowledge, no stop order proceedings suspending the 
effectiveness of the Registration Statement have been instituted or 
threatened or are pending under the Act.

               (vi)   The Underwriting Agreement has been duly authorized, 
executed and delivered by the Company and has been executed and delivered by 
each of the Selling Stockholders.  The Underwriting Agreement constitutes a 
valid and binding obligation of the Company and, to such counsel's knowledge, 
each of the Selling Stockholders, enforceable in accordance with its terms, 
except to the extent that rights to indemnity or contribution under the 
Underwriting Agreement may be unenforceable under certain circumstances under 
law or court decisions with respect to a liability where indemnification or 
contribution is contrary to law or public policy and except as enforceability 
may be 


                                       21

<PAGE>

subject to or limited by the effect of bankruptcy, insolvency, 
fraudulent transfer or conveyance, reorganization, receivership, moratorium 
or other similar laws now or hereafter in effect relating to or affecting the 
rights of creditors generally and general principles of equity, regardless of 
whether enforcement is considered in proceedings at law or in equity 
(including possible unavailability of specific performance or injunctive 
relief and the general discretion of the court or tribunal considering the 
matter), including principles of commercial reasonableness or conscionability 
and an implied covenant of good faith and fair dealing.

               (vii)  The information in the Prospectus under the captions 
"Description of Capital Stock," and "Shares Eligible For Future Sale" to the 
extent that it describes laws, regulations, rules, legal or governmental 
proceedings, or contracts, or  constitutes matters of law or legal 
conclusions, has been reviewed by such counsel and is accurate in all 
material respects; 

               (viii) To such counsel's knowledge, there are no agreements, 
contracts, leases or documents to which the Company or SVI-Cal is a party of 
a character required to be described or referred to in the Registration 
Statement or Prospectus or to be filed as an exhibit to the Registration 
Statement which are not described or referred to therein or filed as required.

               (ix)   The execution and delivery and performance of the 
Underwriting Agreement and the consummation by the Company of the 
transactions contemplated therein do not (a) result in any violation of the 
Company's Certificate of Incorporation or the Company's Bylaws or (b) require 
any approval, authorization, consent or order of or filing with any United 
States federal or state governmental or regulatory board, authority or agency 
in connection with the sale of the Shares to be sold as contemplated hereby 
other than registration of the Shares under the Securities Act of 1933, as 
amended (except that such counsel need not express any opinion as to any 
necessary qualification under state or foreign securities or blue sky laws of 
the various jurisdictions in which the Shares are being offered by the 
Underwriters) or (c) result in a material breach or violation of any of the 
terms and provisions of, or constitute a default under, (i)  any material 
bond, debenture, note or other evidence of indebtedness, or any material 
lease, contract, indenture, mortgage, deed of trust, loan agreement, joint 
venture or other agreement or instrument to which the Company or SVI-Cal is a 
party or by which either of their respective properties are bound and which 
has been filed as an exhibit to the Registration Statement, (ii) any 
applicable California, Delaware corporate or federal securities statute, rule 
or regulation, other than state or foreign securities or Blue Sky laws, as to 
which such counsel need express no opinion, or (iii) to such counsel's 
knowledge, any judgment, order, or decree of any governmental body, agency or 
court having jurisdiction over the Company or SVI-Cal or any of their 
respective properties or operations; except as to clauses (i), (ii) and (iii) 
where such material breach, violation or default would not have a material 
adverse effect on the financial condition, earnings, operations or business 
of the Company and SVI-Cal taken as a whole.

               (x)    To such counsel's knowledge, neither the Company nor 
SVI-Cal (a) is in violation of its respective charter or bylaws, (b) is in 
material breach or violation of any of the terms and provisions of, or in 
default under, any material bond, debenture, note or other evidence of 
indebtedness, or any material lease, contract, indenture, mortgage, deed of 
trust, loan agreement, joint venture or other agreement or instrument to 
which the Company or SVI-Cal is a party or by which their respective 
properties are bound and which has been filed as an exhibit to the 
Registration Statement, or any applicable statute, rule or regulation or any 
order, writ or decree of any court, 


                                       22

<PAGE>

government or governmental agency or body having jurisdiction over the 
Company or SVI-Cal or their respective properties or operations; except as to 
clause (b) where such material breach, violation or default would not have a 
material adverse effect on the financial condition, earnings, operations or 
business of the Company or SVI-Cal, taken as a whole.

               (xi)   Except as set forth in the Registration Statement and 
Prospectus, no holders of securities of the Company have preemptive rights 
or, to the knowledge of such counsel, registration rights with respect to 
securities of the Company.

               (xii)  To such counsel's knowledge, and without conducting any 
litigation or similar searches, there is no legal or governmental proceeding 
pending to which the Company or SVI-Cal is a party or to which any of the 
properties of the Company or any of the properties of SVI-Cal is subject 
which is required to be described in the Registration Statement or the 
Prospectus and is not so described.

               (xiii) Delivery of certificates for the Shares to be sold by 
the Selling Stockholders pursuant hereto will pass title thereto to the 
Underwriters severally, free and clear of any lien which may be perfected by 
possession under Article 9 of the California Commercial Code assuming that 
the several Underwriters are good faith purchasers without notice of any 
adverse claim.  To such counsel's knowledge, each of the Selling Stockholders 
has full legal right and power, and has obtained any authorization or 
approval required by law (other than those imposed by the Act or state or 
foreign securities or blue sky laws with respect to which such counsel need 
not express any opinion) to sell, assign, transfer and deliver the Shares to 
be sold by such Selling Stockholder in the manner provided in this Agreement.

          In addition, such counsel shall state in substance that such 
counsel has acted as outside corporate legal counsel to the Company and 
participated in conferences with officials and other representatives of the 
Company, the Representatives, Underwriters' Counsel and the independent 
certified public accountants of the Company, at which such conferences the 
contents of the Registration Statement and Prospectus and related matters 
were discussed, and although they have not verified the accuracy or 
completeness of the statements contained in the Registration Statement or the 
Prospectus, nothing has come to the attention of such counsel which leads 
such counsel to believe that, at the time the Registration Statement became 
effective and at all times subsequent thereto up to and on the Closing Date 
and on any later date on which Option Shares are to be purchased, the 
Registration Statement and any amendment or supplement thereto (other than 
the financial statements including supporting schedules and other financial  
information derived therefrom, as to which such counsel need express no 
opinion) contained any untrue statement of a material fact or omitted to 
state a material fact required to be stated therein or necessary to make the 
statements therein not misleading, or at the Closing Date or any later date 
on which the Option Shares are to be purchased, as the case may be, the 
Registration Statement, the Prospectus and any amendment or supplement 
thereto (except as aforesaid) contained any untrue statement of a material 
fact or omitted to state a material fact necessary to make the statements 
therein, in the light of the circumstances under which they were made, not 
misleading. 

          Counsel rendering the foregoing opinion may rely as to questions of 
law not involving the laws of the United States or the State of California 
upon opinions of local counsel, and as to 


                                       23

<PAGE>

questions of fact upon representations or certificates of officers of the 
Company, and of government officials, in which case their opinion is to state 
that they are so relying and that they have no knowledge of any material 
misstatement or inaccuracy in any such opinion, representation or 
certificate.  Copies of any opinion, representation or certificate so relied 
upon shall be delivered to you, as Representative of the Underwriters, and to 
Underwriters' Counsel.

          (e)  You shall have received on the Closing Date and on any later 
date on which Option Shares are to be purchased, as the case may be, an 
opinion of Gibson, Dunn & Crutcher LLP, in form and substance reasonably 
satisfactory to you, with respect to the sufficiency of all such corporate 
proceedings and other legal matters relating to this Agreement and the 
transactions contemplated hereby as you may reasonably require, and the 
Company shall have furnished to such counsel such documents as they may have 
requested for the purpose of enabling them to pass upon such matters.

          (f)  You shall have received on the Closing Date and on any later 
date on which Option Shares are to be purchased, as the case may be, a letter 
from Deloitte & Touche LLP, Independent Auditors ("DELOITTE"), addressed to 
the Underwriters, dated the Closing Date or such later date on which Option 
Shares are to be purchased, as the case may be (in each case, the "BRING DOWN 
LETTER"), confirming that they are independent certified public accountants 
with respect to the Company within the meaning of the Act and the applicable 
published Rules and Regulations and based upon the procedures described in a 
letter delivered to you concurrently with the execution of this Agreement 
(herein called the "ORIGINAL LETTER"), but carried out to a date not more 
than five (5) business days prior to the Closing Date or such later date on 
which Option Shares are to be purchased, as the case may be, (i) confirming, 
to the extent true, that the statements and conclusions set forth in the 
Original Letter are accurate as of the Closing Date or such later date on 
which Option Shares are to be purchased, as the case may be, and (ii) setting 
forth any revisions and additions to the statements and conclusions set forth 
in the Original Letter that are necessary to reflect any changes in the facts 
described in the Original Letter since its date, or to reflect the 
availability of more recent financial statements, data or information.  The 
Bring Down Letter shall not disclose any change in the financial condition, 
earnings, operations, business or business prospects of the Company from that 
set forth in the Registration Statement or Prospectus, which, in your sole 
judgment, is material and adverse and that makes it, in your sole judgment, 
impracticable or inadvisable to proceed with the public offering of the 
Shares as contemplated by the Prospectus.  The Original Letter from Deloitte 
shall be addressed to or for the use of the Underwriters in form and 
substance satisfactory to the Underwriters and shall (i) represent, to the 
extent true, that they are independent certified public accountants with 
respect to the Company within the meaning of the Act and the applicable 
published Rules and Regulations, (ii) set forth their opinion with respect to 
their examination of the combined balance sheet of the Company as of December 
31, 1997 and related combined statements of operations, equity and cash flows 
for the twelve (12) months ended December 31, 1997, (iii) state that nothing 
came to their attention that caused them to believe that the financial 
statements included in the Registration Statement and Prospectus do not 
comply as to form in all material respects with the applicable accounting 
requirements of the Rules and Regulations and that any adjustments thereto 
have not been properly applied to the historical amounts in the compilation 
of such statements, and (iv) address other matters agreed upon by Deloitte 
and you.  In addition, you shall have received from Deloitte a letter 
addressed to the Company and made available to you for the use of the 
Underwriters stating that their review of the Company's system of internal 
accounting controls, to the extent 


                                       24

<PAGE>

they deemed necessary in establishing the scope of their examination of the 
Company's financial statements as of December 31, 1997, did not disclose any 
weaknesses in internal controls that they considered to be material 
weaknesses.

          (g)  You shall have received on the Closing Date and on any later 
date on which Option Shares are to be purchased, as the case may be, 
certificates of the Selling Stockholders, dated the Closing Date or such 
later date on which Option Shares are purchased, as the case may be, that 
their representations and warranties in this Agreement are true and correct, 
as if made on and as of the Closing Date or any later date on which Option 
Shares are to be purchased, as the case may be, and of the Company, dated the 
Closing Date or such later date on which Option Shares are to be purchased, 
as the case may be, signed by the Chief Executive Officer and Chief Financial 
Officer of the Company, to the effect that, and you shall be satisfied that:

               (i)    The representations and warranties of the Company in 
this Agreement  are true and correct, as if made on and as of the Closing 
Date or any later date on which Option Shares are to be purchased, as the 
case may be, and the Company has complied with all the agreements and 
satisfied all the conditions on its part to be performed or satisfied at or 
prior to the Closing Date or any later date on which Option Shares are to be 
purchased, as the case may be;

               (ii)   No stop order suspending the effectiveness of the 
Registration Statement has been issued and no proceedings for that purpose 
have been instituted or are pending or threatened under the Act;

               (iii)  When the Registration Statement became effective and at 
all times subsequent thereto up to the delivery of such certificate, the 
Registration Statement and the Prospectus, and any amendments or supplements 
thereto, contained all material information required to be included therein 
by the Act and the Rules and Regulations, and in all material respects 
conformed to the requirements of the Act and the Rules and Regulations, the 
Registration Statement, and any amendment or supplement thereto, did not and 
does not include any untrue statement of a material fact or omit to state a 
material fact required to be stated therein or necessary to make the 
statements therein not misleading, the Prospectus, and any amendment or 
supplement thereto, did not and does not include any untrue statement of a 
material fact or omit to state a material fact necessary to make the 
statements therein, in light of the circumstances under which they were made, 
not misleading, and, since the effective date of the Registration Statement, 
there has occurred no event required to be set forth in an amended or 
supplemented Prospectus which has not been so set forth; and

               (iv)   Subsequent to the respective dates as of which 
information is given in the Registration Statement and Prospectus, there has 
not been any (A) material adverse change in the financial condition, 
earnings, operations, business or business prospects of the Company and 
SVI-Cal taken as a whole, except losses incurred in operation of the 
Company's business in the ordinary course and consistent with past practices, 
(B) transaction that is material to the Company or SVI-Cal, except 
transactions entered into in the ordinary course of business consistent with 
past practices, (C) obligation, direct or contingent, that is material to the 
Company or SVI-Cal, incurred by the Company or SVI-Cal, except obligations 
incurred in the ordinary course of business consistent with past practices, 
(D) change in the capital stock of the Company, (E) change in the outstanding 
indebtedness of the Company or SVI-Cal that is material to the Company and 
SVI-Cal taken as a 


                                       25

<PAGE>

whole or is out of the ordinary course of business of the Company and SVI-Cal 
taken as a whole except for refinancing of the Company's lines of credit with 
Sanwa Bank California, (F) dividend or distribution of any kind declared, 
paid or made on the capital stock of the Company, (G) default in the payment 
of principal of or interest on any outstanding debt obligations, or (H) loss 
or damage (whether or not insured) to the property of the Company or SVI-Cal 
which has been sustained or will have been sustained which has a material 
adverse effect on the financial condition, earnings, operations, business or 
business prospects of the Company and SVI-Cal taken as a whole.

          (h)  The Shares have been approved for inclusion in the Nasdaq 
National Market.

          (i)  The Company shall have furnished to you such further 
certificates and documents as you shall reasonably request (including 
certificates of officers of the Company) as to the accuracy of the 
representations and warranties of the Company herein, as to the performance 
by the Company of its obligations hereunder and as to the other conditions 
concurrent and precedent to the obligations of the Underwriters hereunder.

     All such opinions, certificates, letters and documents will be in 
compliance with the provisions hereof only if they are reasonably 
satisfactory to Underwriters' Counsel.  The Company will furnish you with 
such number of conformed copies of such opinions, certificates, letters and 
documents as you shall reasonably request.

     8.   OPTION SHARES.

          (a)  On the basis of the representations, warranties and agreements 
herein contained, but subject to the terms and conditions herein set forth, 
each of the Selling Stockholders other than Alfred G. Scheid hereby grants to 
the several Underwriters, for the purpose of covering over-allotments in 
connection with the distribution and sale of the Firm Shares only, a 
nontransferable option to purchase from such Selling Stockholder at the 
purchase price per share for the Firm Shares set forth in SECTION 4, up to 
the number of Option Shares listed opposite such Selling Stockholder's name 
on SCHEDULE B hereto.  Such option may be exercised by the Representative on 
behalf of the several Underwriters on one (1) or more occasions in whole or 
in part during the period ending forty-five (45) days after the date of the 
final Prospectus by giving written notice (the "OPTION NOTICE") to the 
Selling Stockholders.  The number of Option Shares to be purchased by each 
Underwriter upon the exercise of such option shall be the same proportion of 
the total number of Option Shares to be purchased by the several Underwriters 
pursuant to the exercise of such option as the number of Firm Shares 
purchased by such Underwriter (set forth in SCHEDULE A hereto) bears to the 
total number of Firm Shares purchased by the several Underwriters (set forth 
in SCHEDULE A hereto), adjusted by the Representative in such manner as to 
avoid fractional shares.  In any partial exercise of the over-allotment 
option, each of the Selling Stockholders other than Alfred G. Scheid will 
sell that portion of the total Option Shares for which the over-allotment 
option is being exercised equal to the portion of the 150,000 maximum 
aggregate over-allotment shares listed opposite such Selling Stockholder's 
name on SCHEDULE B.

          Delivery of definitive certificates for the Option Shares to be
purchased by the several Underwriters pursuant to the exercise of the option
granted by this SECTION 8 shall be made by the 


                                       26

<PAGE>

Agent against payment of the purchase price therefor by the several 
Underwriters by certified or official bank check or checks drawn in same-day 
funds, payable to the order of each Selling Stockholder.  In the event of any 
breach of such definitive certificate delivery obligations, the party in 
breach shall reimburse the Underwriters for the interest lost and any other 
expenses borne by them by reason of such breach. Such delivery and payment 
shall take place at the offices of Gibson, Dunn & Crutcher LLP, 4 Park Plaza, 
Suite 1700, Irvine, California or at such other place as may be agreed upon 
between the Representative and the Agent (i) on the Closing Date, if written 
notice of the exercise of such option is received by the Agent at least two 
(2) full business days prior to the Closing Date, or (ii) on a date which 
shall not be later than the third (3rd) full business day following the date 
the Agent receive written notice of the exercise of such option, if such 
notice is received by the Agent after the date two (2) full business days 
prior to the Closing Date.

          The certificates for the Option Shares to be so delivered will be 
made available to you at such office or such other location including, 
without limitation, in New York City, as you may reasonably request for 
checking at least one (1) full business day prior to the date of payment and 
delivery and will be in such names and denominations as you shall specify at 
least two (2) full business days prior to such date of payment and delivery.  
If the Representative so elects, delivery of the Option Shares may be made by 
credit through full fast transfer to the accounts at The Depository Trust 
Company designated by the Representative.

          It is understood that you, individually, and not as the 
Representative of the several Underwriters, may (but shall not be obligated 
to) make payment of the purchase price on behalf of any Underwriter or 
Underwriters whose check or checks shall not have been received by you prior 
to the date of payment and delivery for the Option Shares to be purchased by 
such Underwriter or Underwriters.  Any such payment by you shall not relieve 
any such Underwriter or Underwriters of any of its or their obligations 
hereunder.

          (b)  Upon exercise of any option provided for in SECTION 8(a), the 
obligations of the several Underwriters to purchase such Option Shares will 
be subject (as of the date hereof and as of the date of payment and delivery 
for such Option Shares) to the accuracy of and compliance with the 
representations, warranties and agreements of the Company and each Selling 
Stockholder herein, to the accuracy of the statements of the Company and 
officers of the Company and each Selling Stockholder made pursuant to the 
provisions hereof, to the performance by the Company and each Selling 
Stockholder of its obligations hereunder, to the conditions set forth in 
SECTION 7, and to the condition that all proceedings taken at or prior to the 
payment date in connection with the sale and transfer of such Option Shares 
shall be satisfactory in form and substance to you and to Underwriters' 
Counsel, and you shall have been furnished with all such documents, 
certificates and opinions as you may request in order to evidence the 
accuracy and completeness of any of the representations, warranties or 
statements, the performance of any of the covenants or agreements of the 
Company and each Selling Stockholder or the satisfaction of any of the 
conditions herein contained.

     9.   INDEMNIFICATION AND CONTRIBUTION.

          (a)  The Company, jointly and severally with the Selling 
Stockholders (each obligated severally in proportion to the relative number 
of Shares sold by each Selling Stockholder hereunder), agree to indemnify, 
defend and hold harmless each Underwriter (as "INDEMNITEE") against 


                                       27

<PAGE>

any losses, claims, damages or liabilities, joint or several, to which such 
Underwriter may become subject (including, without limitation, in its 
capacity as an Underwriter or as a "qualified independent underwriter" within 
the meaning of Schedule E of the Bylaws of the NASD), under the Act, the 
Exchange Act or otherwise, specifically including, but not limited to, 
losses, claims, damages, judgments, liabilities and expenses (including the 
fees and expenses of counsel and other expenses in connection with 
investigating, defending or settling any such action or claim) (or actions in 
respect thereof), as they are incurred and regardless of whether the 
Indemnitee is a party to the litigation, if any, arising out of or based upon 
(i) any breach of any representation, warranty, agreement or covenant of the 
Company herein contained, (ii) any untrue statement or alleged untrue 
statement of any material fact contained in the Registration Statement or any 
amendment or supplement thereto, or the omission or alleged omission to state 
therein a material fact required to be stated therein or necessary to make 
the statements therein not misleading, or (iii) any untrue statement or 
alleged untrue statement of any material fact contained in any Preliminary 
Prospectus or the Prospectus or any amendment or supplement thereto, or the 
omission or alleged omission to state therein a material fact required to be 
stated therein or necessary to make the statements therein, in the light of 
the circumstances under which they were made, not misleading, and agrees to 
reimburse each Underwriter for any legal or other expenses reasonably 
incurred by it in connection with investigating or defending any such loss, 
claim, damage, liability or action as such expenses are incurred; PROVIDED, 
HOWEVER, that neither the Company nor any of the Selling Stockholders shall 
be liable in any such case to the extent that any such loss, claim, damage, 
liability or action arises out of or is based upon an untrue statement or 
alleged untrue statement or omission or alleged omission made in the 
Registration Statement, such Preliminary Prospectus or the Prospectus, or any 
such amendment or supplement thereto, in reliance upon, and in conformity 
with, written information relating to any Underwriter furnished to the 
Company by such Underwriter, directly or through you, specifically for use in 
the preparation thereof; PROVIDED FURTHER that Emily K. Liberty, Tyler P. 
Scheid and Shirley Gladden Scheid, individually and as Trustee Under 
Declaration of Trust dated March 12, 1997, shall not be liable in indemnity 
under clause (i), and in the case of each preceding clause (ii) and (iii), 
shall be liable only if any untrue statement or alleged untrue statement, or 
any omission or alleged omission, in the Registration Statement or any 
amendment or supplement thereto, or in the Preliminary Prospectus, the 
Prospectus or any amendment or supplement to either of the foregoing, is made 
in reliance upon and in conformity with written information furnished to the 
Company by such Selling Stockholder for use in the preparation thereof; and 
PROVIDED FURTHER, that the indemnity agreement provided in this SECTION 9(a) 
with respect to any Preliminary Prospectus shall not inure to the benefit of 
any Underwriter from whom the person asserting any losses, claims, damages, 
liabilities or actions based upon any untrue statement or alleged untrue 
statement of material fact or omission or alleged omission to state therein a 
material fact purchased Shares, if a copy of the Prospectus in which such 
untrue statement or alleged untrue statement or omission or alleged omission 
was corrected had not been sent or given to such person within the time 
required by the Act and the Rules and Regulations, unless such failure is the 
result of noncompliance by the Company with SECTION 5(d).

          In addition, each of the Selling Stockholders severally agrees to 
indemnify, defend and hold harmless each Underwriter (as "INDEMNITEE") 
against any losses, claims, damages or liabilities, joint or several, to 
which such Underwriter may become subject under the Act, the Exchange Act or 
otherwise, specifically including, but not limited to, losses, claims, 
damages, judgments, liabilities and expenses (including the fees and expenses 
of counsel and other expenses in connection with 


                                       28

<PAGE>

investigating, defending or settling any such action or claim) (or actions in 
respect thereof), as they are incurred and regardless of whether the 
Indemnitee is a party to the litigation, if any, arising out of or based upon 
any breach of any representation, warranty, agreement or covenant of such 
Selling Stockholder herein contained.

          The indemnity agreement in this SECTION 9(a) shall extend upon the 
same terms and conditions to, and shall inure to the benefit of, each person, 
if any, who controls any Underwriter within the meaning of the Act or the 
Exchange Act and each of the agents, employees, officers and directors of 
each Underwriter and person who so controls any Underwriter.  This indemnity 
agreement shall be in addition to any liabilities which the Company may 
otherwise have.

          (b)  Each Underwriter, severally and not jointly, agrees to 
indemnify, defend and hold harmless the Company and each Selling Stockholder 
(as "INDEMNITEE") against any losses, claims, damages or liabilities, joint 
or several, to which the Company and each Selling Stockholder may become 
subject under the Act or otherwise, specifically including, but not limited 
to, losses, claims, damages, judgments liabilities and expenses (including 
the fees and expenses of counsel and other expenses in connection with 
investigating, defending or settling any such action or claim) (or actions in 
respect thereof), as they are incurred and regardless of whether the 
Indemnitee is a party to the litigation, if any, arising out of or based upon 
(i) any breach of any representation, warranty, agreement or covenant of such 
Underwriter herein contained, (ii) any untrue statement or alleged untrue 
statement of any material fact contained in the Registration Statement or any 
amendment or supplement thereto, or the omission or alleged omission to state 
therein a material fact required to be stated therein or necessary to make 
the statements therein not misleading, or (iii) any untrue statement or 
alleged untrue statement of any material fact contained in any Preliminary 
Prospectus or the Prospectus or any amendment or supplement thereto, or the 
omission or alleged omission to state therein a material fact necessary to 
make the statements therein, in the light of the circumstances under which 
they were made, not misleading, in the case of subparagraphs (ii) and (iii) 
of this SECTION 9(b) to the extent, but only to the extent, that such untrue 
statement or alleged untrue statement or omission or alleged omission was 
made in reliance upon and in conformity with written information furnished to 
the Company and/or each Selling Stockholder by such Underwriter, directly or 
through you, specifically for use in the preparation thereof, and agrees to 
reimburse the Company and/or such Selling Stockholder for any legal or other 
expenses reasonably incurred by the Company or any Selling Stockholder in 
connection with investigating or defending any such loss, claim, damage, 
liability or action as such expenses are incurred.

          The indemnity agreement in this SECTION 9(c) shall extend upon the 
same terms and conditions to, and shall inure to the benefit of, each Selling 
Stockholder, each officer of the Company who signed the Registration 
Statement and each director of the Company, and each person, if any, who 
controls the Company within the meaning of the Act or the Exchange Act.  This 
indemnity agreement shall be in addition to any liabilities which each 
Underwriter may otherwise have.

          (c)  Promptly after receipt by an indemnified party under this 
SECTION 9 of notice of the commencement of any action, such indemnified party 
shall, if a claim in respect thereof is to be made against any indemnifying 
party under this SECTION 9, notify the indemnifying party in writing of the 
commencement thereof, but the omission so to notify the indemnifying party 
will not relieve it from any liability which it may have to any indemnified 
party otherwise than under this SECTION 9 except to 


                                       29

<PAGE>

the extent that it has been prejudiced by such omission.  In case any such 
action is brought against any indemnified party, and it notified the 
indemnifying party of the commencement thereof, the indemnifying party will 
be entitled to participate therein and, to the extent that it shall elect by 
written notice delivered to the indemnified party promptly after receiving 
the aforesaid notice from such indemnified party, to assume the defense 
thereof, with counsel reasonably satisfactory to such indemnified party; 
PROVIDED, HOWEVER, that if the defendants in any such action include both the 
indemnified party and the indemnifying party and the indemnified party shall 
have reasonably concluded that there may be legal defenses available to it 
which are different from or additional to those available to the indemnifying 
party, the indemnified party or parties shall have the right to select 
separate counsel to assume such legal defenses and to otherwise participate 
in the defense of such action on behalf of such indemnified party or parties. 
 Upon receipt of notice from the indemnifying party to such indemnified party 
of the indemnifying party's election so to assume the defense of such action 
and approval by the indemnified party of counsel, the indemnifying party will 
not be liable to such indemnified party hereunder for any legal or other 
expenses subsequently incurred by such indemnified party in connection with 
the defense thereof unless (i) the indemnified party shall have employed 
separate counsel in accordance with the proviso to the next preceding 
sentence (it being understood, however, that the indemnifying party shall not 
be liable for the expenses of more than one separate counsel (together with 
appropriate local counsel) approved by the indemnifying party representing 
all the indemnified parties under SECTION 9(a) or 9(b) hereof who are parties 
to such action), (ii) the indemnifying party shall not have employed counsel 
satisfactory to the indemnified party to represent the indemnified party 
within a reasonable time after notice of commencement of the action or (iii) 
the indemnifying party has authorized the employment of counsel for the 
indemnified party at the expense of the indemnifying party.  In no event 
shall any indemnifying party be liable in respect of any amounts paid in 
settlement of any action unless the indemnifying party shall have approved 
the terms of such settlement; PROVIDED that such consent shall not be 
unreasonably withheld.  No indemnifying party shall, without the prior 
written consent of the indemnified party, effect any settlement of any 
pending or threatened proceeding in respect of which any indemnified party is 
or could have been a party and indemnification could have been sought 
hereunder by such indemnified party, unless such settlement includes an 
unconditional release of such indemnified party from all liability on all 
claims that are the subject matter of such proceeding.

          (d)  In order to provide for just and equitable contribution in any 
action in which a claim for indemnification is made pursuant to this SECTION 
9 but it is judicially determined (by the entry of a final judgment or decree 
by a court of competent jurisdiction and the expiration of time to appeal or 
the denial of the last right of appeal) that such indemnification may not be 
enforced in such case notwithstanding the fact that this SECTION 9 provides 
for indemnification in such case, all the parties hereto shall contribute to 
the aggregate losses, claims, damages or liabilities to which they may be 
subject (after contribution from others) in such proportion so that the 
Underwriters severally and not jointly are responsible pro rata for the 
portion represented by the percentage that the underwriting discount bears to 
the public offering price, and the Company, jointly and severally with the 
Selling Stockholders (each obligated severally in proportion to the relative 
number of Shares sold by each Selling Stockholder hereunder ) will be 
responsible for the remaining portion, PROVIDED, HOWEVER, that (i) no 
Underwriter shall be required to contribute any amount in excess of the 
amount by which the underwriting discount applicable to the Shares purchased 
by such Underwriter exceeds the amount of damages which such Underwriter has 
otherwise been required to pay and (ii) no person guilty of a 


                                       30

<PAGE>

fraudulent misrepresentation (within the meaning of Section 11(f) of the Act) 
shall be entitled to contribution from any person who is not guilty of such 
fraudulent misrepresentation.  The contribution agreement in this SECTION 
9(d) shall extend upon the same terms and conditions to, and shall inure to 
the benefit of, each person, if any, who controls any Underwriter or the 
Company within the meaning of the Act or the Exchange Act and each officer of 
the Company who signed the Registration Statement and each director of the 
Company and each Selling Stockholder.

          (e)  The parties to this Agreement hereby acknowledge that they are 
sophisticated business persons who were represented by counsel during the 
negotiations regarding the provisions hereof including, without limitation, 
the provisions of this SECTION 9, and are fully informed regarding said 
provisions. They further acknowledge that the provisions of this SECTION 9 
fairly allocate the risks in light of the ability of the parties to 
investigate the Company and its business in order to assure that adequate 
disclosure is made in the Registration Statement and Prospectus as required 
by the Act and the Exchange Act.

          (f)  Notwithstanding anything herein to the contrary, the aggregate 
liability of each Selling Stockholder in respect of all obligations in 
indemnity or contribution under this SECTION 9, or in respect of any breach 
or inaccuracy of any representation or warranty hereunder, will not exceed 
the total price at which the Shares sold by such Selling Stockholder were 
offered to the public less the underwriting discounts and commissions and 
non-accountable expense allowance attributable to those Shares.

     10.  REPRESENTATIONS, WARRANTIES, COVENANTS AND AGREEMENTS TO SURVIVE 
DELIVERY.  All representations, warranties, covenants and agreements of the 
Company, the Selling Stockholders and the Underwriters herein or in 
certificates delivered pursuant hereto, and the indemnity and contribution 
agreements contained in SECTION 9 shall remain operative and in full force 
and effect regardless of any investigation made by or on behalf of any 
Underwriter or any person controlling any Underwriter within the meaning of 
the Act or the Exchange Act, or by or on behalf of any Selling Stockholder or 
the Company, or any of the Company's officers, directors or controlling 
persons within the meaning of the Act or the Exchange Act, and shall survive 
the delivery of the Shares to the several Underwriters hereunder or 
termination of this Agreement.

     11.  SUBSTITUTION OF UNDERWRITERS.  If any Underwriter or Underwriters 
shall fail to take up and pay for the number of Firm Shares agreed by such 
Underwriter or Underwriters to be purchased hereunder upon tender of such 
Firm Shares in accordance with the terms hereof, and if the aggregate number 
of Firm Shares which such defaulting Underwriter or Underwriters so agreed 
but failed to purchase does not exceed 10% of the Firm Shares, the remaining 
Underwriters shall be obligated, severally in proportion to their respective 
commitments hereunder, to take up and pay for the Firm Shares of such 
defaulting Underwriter or Underwriters.

     If any Underwriter or Underwriters so defaults and the aggregate number 
of Firm Shares which such defaulting Underwriter or Underwriters agreed but 
failed to take up and pay for exceeds 10% of the Firm Shares, the remaining 
Underwriters shall have the right, but shall not be obligated, to take up and 
pay for (in such proportions as may be agreed upon among them) the Firm 
Shares which the defaulting Underwriter or Underwriters so agreed but failed 
to purchase.  If such remaining Underwriters do not, at the Closing Date, 
take up and pay for the Firm Shares which the defaulting Underwriter or 
Underwriters so agreed but failed to purchase, the Closing Date shall be 
postponed for twenty-four (24) hours to allow the several Underwriters the 
privilege of substituting within twenty-

                                       31

<PAGE>

four (24) hours (including non-business hours) another underwriter or 
underwriters (which may include any nondefaulting Underwriter) satisfactory 
to the Principal Selling Stockholder.  If no such underwriter or underwriters 
shall have been substituted as aforesaid by such postponed Closing Date, the 
Closing Date may, at the option of the Principal Selling Stockholder, be 
postponed for a further twenty-four (24) hours, if necessary, to allow the 
Principal Selling Stockholder the privilege of finding another underwriter or 
underwriters, satisfactory to you, to purchase the Firm Shares which the 
defaulting Underwriter or Underwriters so agreed but failed to purchase.  If 
it shall be arranged for the remaining Underwriters or substituted 
underwriter or underwriters to take up the Firm Shares of the defaulting 
Underwriter or Underwriters as provided in this SECTION 11, (i) the Principal 
Selling Stockholder shall have the right to postpone the time of delivery for 
a period of not more than seven (7) full business days, in order to effect 
whatever changes may thereby be made necessary in the Registration Statement 
or the Prospectus, or in any other documents or arrangements, and the Company 
and the Principal Selling Stockholder agree promptly to file any amendments 
to the Registration Statement, supplements to the Prospectus or other such 
documents which may thereby be made necessary, and (ii) the respective number 
of Firm Shares to be purchased by the remaining Underwriters and substituted 
underwriter or underwriters shall be taken as the basis of their underwriting 
obligation. If the remaining Underwriters shall not take up and pay for all 
such Firm Shares so agreed to be purchased by the defaulting Underwriter or 
Underwriters or substitute another underwriter or underwriters as aforesaid 
and the Principal Selling Stockholder shall not find or shall not elect to 
seek another underwriter or underwriters for such Firm Shares as aforesaid, 
then this Agreement shall terminate.

     In the event of any termination of this Agreement pursuant to the 
preceding paragraph of this SECTION 11, then neither the Company nor the 
Principal Selling Stockholder shall be liable to any Underwriter (except as 
provided in SECTIONS 6 and 9 hereof) nor shall any Underwriter (other than an 
Underwriter who shall have failed, otherwise than for some reason permitted 
under this Agreement, to purchase the number of Firm Shares agreed by such 
Underwriter to be purchased hereunder, which Underwriter shall remain liable 
to the Company, the Principal Selling Stockholder and the other Underwriters 
for damages, if any, resulting from such default) be liable to the Company or 
the Principal Selling Stockholder (except to the extent provided in SECTIONS 
6 and 9 hereof).

     The term "Underwriter" in this Agreement shall include any person 
substituted for an Underwriter under this SECTION 11.

     12.  EFFECTIVE DATE OF THIS AGREEMENT AND TERMINATION.

          (a)  This Agreement shall become effective at the earlier of (i) 
6:30 A.M., California time, on the first full business day following the 
effective date of the Registration Statement, or (ii) the time of the public 
offering of any of the Shares by the Underwriters after the Registration 
Statement becomes effective.  The time of the public offering shall mean the 
time of the release by you, for publication, of the first newspaper 
advertisement relating to the Shares, or the time at which the Shares are 
first generally offered by the Underwriters to the public by letter, 
telephone, telegram or telecopy, whichever shall first occur.  By giving 
notice as set forth in SECTION 13 before the time this Agreement becomes 
effective, you, as Representative of the several Underwriters, the Company, 
or the Principal Selling Stockholder, may prevent this Agreement from 
becoming effective without liability of any party to any other party, except 
as provided in SECTIONS 5(i) and 9.


                                       32

<PAGE>


          (b)  You, as Representative of the several Underwriters, shall have 
the right to terminate this Agreement by giving notice as hereinafter 
specified at any time on or prior to the Closing Date or on or prior to any 
later date on which Option Shares are to be purchased, as the case may be, 
(i) if the Company or any Selling Stockholder shall have failed, refused or 
been unable to perform any agreement on its part to be performed, or because 
any other condition of the Underwriters' obligations hereunder required to be 
fulfilled is not fulfilled, including, without limitation, any change in the 
financial condition, earnings, operations, business or business prospects of 
the Company from that set forth in the Registration Statement or Prospectus, 
which, in your sole judgment, is material and adverse, or (ii) if additional 
governmental restrictions, not in force and effect on the date hereof, shall 
have been imposed upon trading in securities generally or minimum or maximum 
prices shall have been generally established on the New York Stock Exchange 
or on the American Stock Exchange or in the over the counter market by the 
NASD, or trading in securities generally shall have been suspended on either 
such exchange or in the over the counter market by the NASD, or if a banking 
moratorium shall have been declared by federal, New York or California 
authorities, or (iii) if the Company shall have sustained a loss by strike, 
fire, flood, earthquake, accident or other calamity of such character as to 
interfere materially with the conduct of the business and operations of the 
Company regardless of whether or not such loss shall have been insured, or 
(iv) if there shall have been a material adverse change in the general 
political or economic conditions or financial markets as in your judgment 
makes it inadvisable or impracticable to proceed with the offering, sale and 
delivery of the Shares, or (v) if there shall have been an outbreak or 
escalation of hostilities or of any other insurrection or armed conflict or 
the declaration by the United States of a national emergency which, in the 
opinion of the Representative, makes it impracticable or inadvisable to 
proceed with the public offering of the Shares as contemplated by the 
Prospectus.  In the event of termination pursuant to subparagraph (i) above, 
the Selling Stockholders and the Company shall remain obligated to pay costs 
and expenses pursuant to SECTIONS 5(i), 6 and 9.  Any termination pursuant to 
any of subparagraphs (ii) through (v) above shall be without liability of any 
party to any other party except as provided in SECTIONS 5(i) and 9.

          If you elect to prevent this Agreement from becoming effective or 
to terminate this Agreement as provided in this SECTION 12, you shall 
promptly notify the Company by telephone, telecopy or telegram, in each case 
confirmed by letter, which notice shall be sufficient to notify each Selling 
Stockholder as well.  If the Company or the Principal Selling Stockholder 
shall elect to prevent this Agreement from becoming effective, the Company 
shall promptly notify you by telephone, telecopy or telegram, in each case, 
confirmed by letter.

     13.  NOTICES.  All notices or communications hereunder, except as herein 
otherwise specifically provided, shall be in writing and if sent to you shall 
be mailed, delivered, telegraphed (and confirmed by letter) or telecopied 
(and confirmed by letter) to you c/o Cruttenden Roth Incorporated, 18301 Von 
Karman, Suite 100, Irvine, California 92715, telecopier number (714) 
852-9603, Attention:  General Counsel; if sent to the Company, such notice 
shall be mailed, delivered, telegraphed (and confirmed by letter) or 
telecopied (and confirmed by letter) to 13470 Washington Blvd., Marina del 
Rey, California 90292, telecopier number (310) 301-1569, Attention: Chief 
Executive Officer.  

     14.  PARTIES.  This Agreement shall inure to the benefit of and be 
binding upon the several Underwriters, the Company and each Selling 
Stockholder and their respective executors, administrators, successors and 
assigns.  Nothing expressed or mentioned in this Agreement is intended or 
shall be construed to give any person or entity, other than the parties 
hereto and their respective 


                                        33

<PAGE>

executors, administrators, successors and assigns, and the controlling 
persons within the meaning of the Act or the Exchange Act, officers and 
directors referred to in SECTION 9, any legal or equitable right, remedy or 
claim in respect of this Agreement or any provisions herein contained, this 
Agreement and all conditions and provisions hereof being intended to be and 
being for the sole and exclusive benefit of the parties hereto and their 
respective executors, administrators, successors and assigns and said 
controlling persons and said officers and directors, and for the benefit of 
no other person or entity.  No purchaser of any of the Shares from any 
Underwriter shall be construed a successor or assign by reason merely of such 
purchase.

     In all dealings with the Company or any Selling Stockholder under this 
Agreement, you shall act on behalf of each of the several Underwriters, and 
the Company and each Selling Stockholder shall be entitled to act and rely 
upon any statement, request, notice or agreement made or given by you jointly 
or by Cruttenden Roth Incorporated on behalf of you.

     15.  APPLICABLE LAW.  This Agreement shall be governed by, and construed 
in accordance with, the laws of the State of California.

     16.  COUNTERPARTS.  This Agreement may be signed in several 
counterparts, each of which will constitute an original.
     

                   [remainder of page intentionally left blank]


                                      34


<PAGE>

     If the foregoing correctly sets forth the understanding among the 
Company, the Selling Stockholders, and the several Underwriters, please so 
indicate in the space provided below for that purpose, whereupon this letter 
shall constitute a binding agreement of the Company, the Selling 
Stockholders, and the several Underwriters.

                                          Very truly yours,

                                          SCHEID VINEYARDS INC.

                                          By:    /s/ ALFRED G. SCHEID
                                                 --------------------------
                                          Name:  Alfred G. Scheid
                                                 --------------------------
                                          Title: Chief Executive Officer
                                                 --------------------------


/s/ ALFRED G. SCHEID                      /s/ SCOTT D. SCHEID
- ---------------------------------         ---------------------------------
Alfred G. Scheid, individually and        Scott D. Scheid
as Trustee of the Alfred G. Scheid
Revocable Trust dated October 8,
1992

/s/ HEIDI M. SCHEID                       /s/ KURT J. GOLLNICK
- ---------------------------------         ---------------------------------
Heidi M. Scheid                           Kurt J. Gollnick


/s/ EMILY K. LIBERTY                      /s/ TYLER P. SCHEID
- ---------------------------------         ---------------------------------
Emily K. Liberty                          Tyler P. Scheid


/s/ SHIRLEY GLADDEN SCHEID
- --------------------------------- 
Shirley Gladden Scheid,
individually and as Trustee Under
Declaration of Trust dated 
March 12, 1997



Accepted as of the date first above written:
CRUTTENDEN ROTH INCORPORATED

On its behalf and on behalf of each of the 
several Underwriters named in SCHEDULE A hereto.

By CRUTTENDEN ROTH INCORPORATED

By:    /s/ DAVE WALTERS
       ------------------------
Name:  Dave Walters
       ------------------------
Title: Executive Vice President
       ------------------------


<PAGE>
                                       
                                   SCHEDULE A
     

<TABLE>
<CAPTION>
                                                         Number of Firm Shares
                      Underwriters                           to be Purchased
                      ------------                           ---------------
<S>                                                      <C>
Cruttenden Roth Incorporated                                        650,000
NationsBanc Montgomery Securities LLC                               100,000
Advest, Inc.                                                         50,000
Imperial Capital, LLC                                                50,000
Josephthal & Co. Inc.                                                50,000
Sutro & Co. Incorporated                                             50,000
Wedbush Morgan Securities Inc.                                       50,000
                                                               ------------
                                                               ------------
Total                                                             1,000,000
</TABLE>



<PAGE>

                                SCHEDULE B
     
<TABLE>
<CAPTION>
                                                          Number of Shares of Class B
                                                                   Common Stock
                Selling Stockholder                        Subject to this Agreement
                -------------------                       ---------------------------
<S>                                                       <C>
Alfred G. Scheid, individually and as Trustee of the                 1,000,000
Alfred G. Scheid Revocable Trust dated October 8, 1992

Scott D. Scheid                                                         30,000

Heidi M. Scheid                                                         30,000

Kurt J. Gollnick                                                        30,000

Emily K. Liberty                                                        25,000

Tyler P. Scheid                                                         25,000

Shirley Gladden Scheid, individually and as Trustee                     10,000
Under Declaration of Trust dated March 12, 1997
                                                                     ---------
                                                                     ---------

Total                                                                1,150,000
</TABLE>


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