SCHEID VINEYARDS INC
PRE 14A, 1998-04-09
AGRICULTURAL PRODUCTION-CROPS
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<PAGE>
                                          
                          SCHEDULE 14A INFORMATION
         PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                  EXCHANGE ACT OF 1934  (AMENDMENT NO.        )

Filed by the Registrant /X/

Filed by a Party other than the Registrant  / /

CHECK THE APPROPRIATE BOX:

/X/  Preliminary Proxy Statement   / /  Confidential, for Use of the Commission
                                        Only (as permitted by Rule 14a-6(e)(2))
/ /  Definitive Proxy Statement

/ /  Definitive Additional Materials

/ /  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                            SCHEID VINEYARDS INC.
               ------------------------------------------------
               (Name of Registrant as Specified in Its Charter)
                                          
               ------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement
                         if other than the Registrant)

PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):
/X/   No fee required.

/ /   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

          (1)  Title of each class of securities to which transaction applies:

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          (2)  Aggregate number of securities to which transaction applies:

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          (3)  Per unit price of other underlying value of transaction computed
               pursuant to Exchange Act Rule 0-11
               (Set forth the amount on which the filing fee is calculated and 
               state how it was determined):

               -----------------------------------------------------------------
          (4)  Proposed maximum aggregate value of transaction: 

               -----------------------------------------------------------------
          (5)  Total fee paid:

               -----------------------------------------------------------------

/ /   Fee paid previously with preliminary materials.

/ /   Check box if any part of the fee is offset as provided by Exchange Act 
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was 
      paid previously. Identify the previous filing by registration statement 
      number, or the Form or Schedule and the date of its filing:

          (1)  Amount Previously Paid:

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          (2)  Form, Schedule or Registration Statement No.:

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          (3)  Filing Party:

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          (4)  Date Filed:

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<PAGE>

PRELIMINARY COPY
                                          
                            SCHEID VINEYARDS INC.
                                          
                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                          
                           To Be Held on May 28, 1998

To the Stockholders of
Scheid Vineyards Inc.

     The Annual Meeting of Stockholders of Scheid Vineyards Inc. will be held at
3:00 p.m. (local time) on Thursday, May 28, 1998, at the World Trade Club,
located in the World Trade Center, Ferry Building, on the Embarcadero at Market
Street, San Francisco, California  94111-4274, for the following purposes:

     1.   To elect five Directors, each to serve for a one-year term;

     2.   To consider and act on two proposals to amend the Company's
          Certificate of Incorporation and Bylaws with respect to certain
          matters under California law, which, in certain circumstances may be
          applicable to the internal affairs of the Company; and

     3.   To transact any other business which may properly come before the
          meeting and any adjournments or postponements thereof.

     A proxy statement containing information for stockholders is annexed 
hereto and a copy of the Annual Report of the Company for the fiscal year ended
December 31, 1997 is enclosed herewith.

     The Board of Directors has fixed the close of business on April 16, 1998,
as the record date for the determination of stockholders entitled to notice of
and to vote at the meeting.

     WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING IN PERSON, PLEASE DATE AND
SIGN THE ACCOMPANYING PROXY CARD AND RETURN IT PROMPTLY IN THE ENVELOPE ENCLOSED
FOR THAT PURPOSE.

                                By order of the Board of Directors


                                Alfred G. Scheid
                                Chairman and
                                Chief Executive Officer
Marina del Rey, California
April __, 1998

<PAGE>

PRELIMINARY COPY
                                          
                                          
                             SCHEID VINEYARDS INC.
                          13470 Washington Boulevard
                      Marina del Rey, California  90292
                                (310) 301-1555
                                          
                                PROXY STATEMENT
                                          
                              GENERAL INFORMATION

     This proxy statement is furnished in connection with the solicitation of
proxies by the Board of Directors of Scheid Vineyards Inc. ("SVI" or the
"Company"), a Delaware corporation, for use only at its Annual Meeting of
Stockholders to be held on Thursday, May 28, 1998, and any adjournments or
postponements thereof (the "Annual Meeting").

     Shares may not be voted unless the appropriate signed proxy card is
returned or other specific arrangements are made to have shares represented at
the meeting.  Any stockholder of record giving a proxy may revoke it at any time
before it is voted by filing with the Secretary of SVI a notice in writing
revoking it, by duly executing a proxy bearing a later date, or by attending the
Annual Meeting and expressing a desire to revoke the proxy and vote the shares
in person.  Stockholders whose shares are held in street name should consult
with their brokers or other nominees concerning procedures for revocation. 
Subject to such revocation, all shares represented by a properly executed proxy
card will be voted as directed by the stockholder on the proxy card.  IF NO
CHOICE IS SPECIFIED, PROXIES WILL BE VOTED "FOR" THE PERSONS NOMINATED BY THE
BOARD OF DIRECTORS AND THE AMENDMENTS TO THE CERTIFICATE OF INCORPORATION AND
BYLAWS.

     In addition to soliciting proxies by mail, Company officers, Directors and
other regular employees, without additional compensation, may solicit proxies
personally or by other appropriate means.  The total cost of solicitation of
proxies will be borne by SVI.  Although there are no formal agreements to do so,
it is anticipated that SVI will reimburse banks, brokerage houses and other
custodians, nominees and fiduciaries for their reasonable expenses in forwarding
any proxy soliciting materials to their principals.

     Only stockholders of record at the close of business on Thursday, April 16,
1998 are entitled to receive notice of and to vote at the Annual Meeting.  On
April 16, 1998, SVI had outstanding 2,325,000 shares of Class A Common Stock and
4,375,000 shares of Class B Common Stock, which constituted all of the
outstanding voting securities of SVI.  Generally, except with respect to the
election or removal of Directors, the outstanding shares of Class A Common Stock
and Class B Common Stock vote together as a single class, with each outstanding
share of Class A Common Stock on the record date entitled to one vote and each
share of Class B Common Stock outstanding on the record date entitled to five
votes on each matter.  With respect to matters on which the Class A Common Stock
and Class B Common Stock vote together as a single class, shares representing a
majority of the votes entitled to be cast in respect of the shares of Common
Stock outstanding on the record date will constitute a quorum.

<PAGE>

     The holders of the Class A Common Stock, voting as a separate class, are
entitled to elect two of the five Directors, and the holders of the Class B
Common Stock, voting as a separate class, are entitled to elect the remaining
three Directors.  Directors elected by the holders of Class A Common Stock and
Class B Common Stock will be voted upon from separate slates of nominees.  In
the election of Directors, each share of Class A Common Stock is entitled to one
vote multiplied by the number of Directors to be elected by the holders of the
Class A Common Stock, and each share of Class B Common Stock is entitled to five
votes multiplied by the number of Directors to be elected by the holders of the
Class B Common Stock.

     Directors are elected by a plurality of votes cast.  Stockholders may not
cumulate their votes for any one or more nominees for election as Directors. 
The affirmative vote of a majority of the voting power represented by the
outstanding shares of the Company's Class A and Class B Common Stock, voting
together as a single class, will be required to approve the proposed amendments
to the Company's Certificate of Incorporation and Bylaws.  The affirmative vote
of a majority of the voting power present, either in person or represented by
proxy, and entitled to vote at the Annual Meeting will be required to approve
the other matters to be voted upon at the Annual Meeting.

     Under the General Corporation Law of the State of Delaware:  (i) shares
that are subject to abstention or a broker "non-vote" are counted as present and
entitled to vote for purposes of determining the presence or absence of a quorum
for the transaction of business; (ii) neither abstentions nor broker "non-votes"
are counted for purposes of the election of Directors; (iii) abstentions in any
other matter to be voted upon at the Annual Meeting will be considered to be
present but not voting, and thus will have the effect of a "No" vote; and (iv) a
broker "non-vote" in any other matter to be voted upon at the Annual Meeting
will be considered to be not present and not entitled to vote on such matter,
and thus will not be considered in the tabulation of votes on such matter.  A
broker "non-vote" occurs when a nominee holding shares for a beneficial owner
does not vote on a particular proposal or matter because the nominee does not
have discretionary voting power with respect to that proposal or matter and has
not received voting instructions from the beneficial owner.

     Alfred G. Scheid, Scott D. Scheid, Heidi M. Scheid, each an executive
officer and Director of the Company, and Kurt J. Gollnick, an executive officer
of the Company, and certain members of their families, beneficially own
4,375,000 shares of the Company's Class B Common Stock, which, as of April 16,
1998, represents 100% of the voting power of the Class B Common Stock and 90.4%
of the combined voting power of the Class A and Class B Common Stock when such
classes vote together as a single class.  The holders of the Class B Common
Stock intend to vote all shares held by them in favor of the persons nominated
by the Board of Directors as the slate for election by the holders of the
Class B Common Stock and the proposals to approve certain amendments to the
Company's Certificate of Incorporation and Bylaws.

     It is anticipated that this proxy statement and accompanying proxy card
will first be mailed to stockholders on or about April 25, 1998.

                                     -2-

<PAGE>

                                PROPOSAL NO. 1
                            ELECTION OF DIRECTORS

INFORMATION CONCERNING THE NOMINEES

     The Company's Certificate of Incorporation provides that the holders of the
Class A Common Stock, voting as a separate class, are entitled to elect 25% of
the authorized number of Directors, rounded up to the nearest whole number, and
that the holders of the Class B Common Stock, voting as a separate class, are
entitled to elect the remaining Directors.  The Board of Directors is currently
composed of five members, thereby entitling the holders of the Class A Common
Stock and Class B Common Stock to elect two and three Directors, respectively. 
The Board of Directors has nominated the incumbent Directors to be elected for a
term expiring at the 1999 Annual Meeting of Stockholders, and until, in each
case, such person's successor has been duly elected and qualified or until his
or her earlier death, resignation or removal.  Biographical information
concerning the nominees is set forth under the caption "-- Directors and
Executive Officers" below.  See "Security Ownership of Certain Beneficial Owners
and Management" for information regarding such persons' holdings of Common
Stock.

     The Board of Directors has divided the nominees into two slates, one for
election by the holders of the Class A Common Stock and the other for election
by the holders of the Class B Common Stock.  Only holders of the specified class
of Common Stock may vote on the respective slates of nominees for Directors. 
The slates are as follows:

          FOR ELECTION BY THE HOLDERS        FOR ELECTION BY THE HOLDERS
            OF CLASS A COMMON STOCK            OF CLASS A COMMON STOCK
     ----------------------------------   -------------------------------------
                 John L. Crary                     Alfred G. Scheid
              Robert P. Hartzell                    Scott D. Scheid
                                                    Heidi M. Scheid

     The Board of Directors has no reason to believe that any of its nominees
will be unable or unwilling to serve if elected.  However, should any nominee
named herein become unable or unwilling to accept nomination or election, the
persons named as proxies will vote instead for such other person as the Board 
of Directors may recommend.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR" THE ELECTION OF THE
ABOVE-NAMED NOMINEES AS DIRECTORS.

                                     -3-

<PAGE>

DIRECTORS AND EXECUTIVE OFFICERS

     The following sets forth certain information as of April 1, 1998 with
regard to each of the Directors and executive officers of the Company.

<TABLE>
<CAPTION>
               NAME            AGE                  POSITION
               ----            ---                  --------
    <S>                       <C>       <C>
     Alfred G. Scheid(1)        66       Chairman of the Board of Directors
                                         and Chief Executive Officer

     Scott D. Scheid            37       Vice President, Chief Operating Officer
                                         and Director

     Heidi M. Scheid(2)         34       Vice President Finance, Chief Financial
                                         Officer, Treasurer and Director

     Kurt J. Gollnick           39       Vice President Vineyard Operations

     Ernest M. Brown            70       Vice President and Secretary

     John L. Crary(1)(2)        44       Director

     Robert P. Hartzell(1)(2)   63       Director
</TABLE>

- ----------------------

     (1) Member of the Compensation Committee.
        
     (2) Member of the Audit Committee.

         ALFRED G. SCHEID, the Company's Chairman of the Board and Chief 
Executive Officer, was one of the founders of the Company in 1972 and has served
continuously as its Chief Executive Officer since that time.  Mr. Scheid has
been engaged full-time in the business of SVI since 1988, when he became the
sole owner of the Company.  Prior to 1988, Mr. Scheid had other business affairs
outside SVI.  Mr. Scheid is a founder of the California Association of Winegrape
Growers, a trade association that represents the interests of California wine
grape producers and has served as its chairman.  He is also a founder of
Monterey County Vintners and Growers Association, a trade association composed
primarily of wine grape and wine producers, and has been an associate member of
the Wine Institute, a San Francisco-based trade organization, for more than 25
years.  Mr. Scheid is a graduate of the Harvard Graduate School of Business, and
is the father of Scott D. Scheid and Heidi M. Scheid.

     SCOTT D. SCHEID became Chief Operating Officer and a Director of the
Company in 1997.  Mr. Scheid joined the Company in 1986 as Vice President and
has been engaged full-time in the business of the Company since that time. 
Prior to joining SVI, he was employed as an options trader with E.F. Hutton &
Company Inc.  Mr. Scheid was recently elected as a director of the California
Association of Winegrape Growers, and he previously has served as a director of
Monterey County Vintners and Growers Association.  Mr. Scheid holds a B.A.
degree in economics from Claremont Men's College.

       HEIDI M. SCHEID became the Company's Vice President Finance, Chief
Financial Officer, Treasurer and a Director in 1997.  Ms. Scheid joined the
Company in 1992 as Director of Planning after serving as a senior valuation
analyst at Ernst & Young, LLP for two years.  Prior to that, she was an

                                     -4-

<PAGE>

associate with Interven Partners, a venture capital firm.  Ms. Scheid holds an
M.B.A. degree from the University of Southern California.

     KURT J. GOLLNICK has been the Company's Vice President Vineyard Operations
since 1997.  Mr. Gollnick joined SVI in 1988 as General Manager, Vineyard
Operations.  For seven years prior to joining the Company, Mr. Gollnick was a
vineyard manager for Thornhill Ranches of Santa Maria, California, where he
managed 1,200 acres of vineyards.  He has served as a director of the California
Association of Winegrape Growers from 1989 through 1997.  Mr. Gollnick has also
served as president of the Central Coast Grape Growers and Monterey Grape
Growers Associations.  Mr. Gollnick holds a B.S. degree in agricultural
economics from the California Polytechnic State University San Luis Obispo.

     ERNEST M BROWN joined the Company in 1972, and at various times has served
as the Company's Vice President, Controller and Secretary.  Mr. Brown currently
holds the positions of Vice President and Secretary.  Mr. Brown is a licensed
certified public accountant and was formerly a partner with the accounting firm
of Lee, Sperling, Brown and Hisamune.

     JOHN L. CRARY became a Director of the Company in 1997.  Since 1988, Mr.
Crary has been a corporate financial advisor and venture capital investor active
with companies in the agricultural, bioscience and energy industries.  From 1980
to 1988, Mr. Crary was an investment banker in the corporate finance department
of E.F. Hutton & Company Inc.  Mr. Crary has been a consultant to SVI and its
predecessors since 1993 in connection with financial matters, acquisitions and
business strategy.  Mr. Crary is a founder and director of Petroleum Capital
Associates, Inc., a privately held oil and gas investment concern, and is a
graduate of the University of California at Irvine and the Columbia University
Graduate School of Business.

     ROBERT P. HARTZELL became a Director of the Company in 1997.  Mr. Hartzell
is the owner of Harmony Vineyards, a producer of premium Zinfandel wine grapes
near Lodi, California.  From 1978 to 1996, Mr. Hartzell was President of the
California Association of Winegrape Growers.  For six years during this period,
Mr. Hartzell also served on the Agricultural Policy Advisory Committee to the
U.S. Secretary of Agriculture and the U.S. Trade Representative in connection
with the General Agreement on Trade and Tariffs negotiations.  Mr. Hartzell has
also served as Deputy Director of the California Department of Food and
Agriculture.  Mr. Hartzell holds a B.S. degree from the University of California
at Davis.

     Officers serve at the discretion of the Board of Directors.

BOARD OF DIRECTORS, COMMITTEES AND COMPENSATION

     Directors are elected to serve a one-year term and until their successors
are duly elected and qualified.  The Company pays each non-employee Director an
annual fee of $5,000 and meeting fees at the rate of $500 for each Board meeting
attended in person and reimburses such Director for all expenses incurred by him
in his capacity as a Director of the Company.  No fees are paid for
participation in telephonic meetings of the Board of Directors or its committees
or actions taken in writing.  The Board of Directors held two meetings in 1997.

                                     -5-

<PAGE>

      Under the Company's 1997 Stock Option/Stock Issuance Plan (the "Plan"),
each individual who was serving as a non-employee Director on the date the
underwriting agreement for the Company's initial public offering was executed
(July 24, 1997) received an option grant on such date for 10,000 shares of Class
A Common Stock, provided such individual had not been in the prior employ of the
Company.  Such option grants were made to each of Messrs. Crary and Hartzell. 
Each individual who first becomes a non-employee Director in the future will
receive a 10,000-share option grant on the date such individual joins the Board,
provided that such individual has not been in the prior employ of the Company
and has not previously received an option grant from the Company in his or her
capacity as a non-employee Director.  In addition, at each Annual Meeting of
Stockholders, beginning with the 1998 Annual Meeting, each non-employee Director
with at least six months' service who is to continue to serve as a non-employee
Director after the Annual Meeting will receive an additional option grant to
purchase 2,500 shares of Class A Common Stock, whether or not such individual
has been in the prior employ of the Company.

      Each automatic option grant to a non-employee Director has or will have a
term of 10 years, subject to earlier termination following the optionee's
cessation of Board service.  The initial 10,000-share option grant becomes or
will become exercisable in a series of four successive equal annual installments
over the optionee's period of Board service.  Each additional 2,500-share option
grant becomes or will become exercisable upon the optionee's completion of one
year of Board service measured from the grant date.  However, each outstanding
option will immediately vest upon (i) certain changes in the ownership or
control of the Company or (ii) the death or disability of the optionee while
serving as a Director.

      The Board of Directors has appointed an Audit Committee and a Compensation
Committee.  The members of the Audit Committee are Messrs. Crary and Hartzell
and Ms. Scheid.  Responsibilities of the Audit Committee include reviewing
financial statements and consulting with the independent auditors concerning the
Company's financial statements, accounting and financial policies and internal
controls and reviewing the scope of the independent auditors' activities and
fees.  The members of the Compensation Committee are Messrs. Crary, Hartzell and
Alfred G. Scheid.  The Company's Compensation Committee establishes and reviews
salary, bonus and other forms of compensation for officers of the Company,
provides recommendations to the Board of Directors for the salaries and
incentive compensation of the employees and consultants of the Company, reviews
training and human resources policies and makes recommendations to the Board of
Directors regarding such matters.  The Company has no nominating committee or
committee performing similar functions.  The Audit Committee held no meetings in
1997, and the Compensation Committee held one meeting in 1997.

      Each Director attended at least 75% of the total number of the meetings
held of the Board of Directors and each committee thereof on which such Director
served during the fiscal year ended December 31, 1997.

                                     -6-

<PAGE>

                            PROPOSALS NO. 2 AND 3
          AMENDMENTS TO THE CERTIFICATE OF INCORPORATION AND BYLAWS

GENERAL

       Under Section 2115 of the California General Corporation Law
("Section 2115"), certain foreign corporations having specified minimum contacts
with California are made subject to certain provisions of the California General
Corporation Law with respect to the internal governance of their affairs. 
Section 2115 provides that in such instances California law is to apply to the
exclusion of the laws of the state in which such a corporation is incorporated. 
Although the constitutionality of Section 2115 has been upheld by the California
courts in the few reported cases that have considered the issue, the Board of
Directors believes that significant legal issues regarding the constitutionality
and enforceability of Section 2115 remain.  Nonetheless, the Board of Directors
believes it would be prudent and in the best interests of the stockholders to
adopt Proposals Nos. 2 and 3 (collectively, the "California Law Amendments"),
which would effect certain amendments to the Certificate of Incorporation (the
"Charter") and Bylaws, respectively, so that the internal affairs of the
Company, if governed by California law at any time, will be subject to legal
requirements as comparable as possible to those of Delaware law, under which the
Company is incorporated.

       Section 2115 applies to a foreign corporation if all of the following
conditions are met:

          (i)    the corporation does not have a class of equity securities
that is listed on the New York or American Stock Exchanges;

          (ii)   the corporation does not have a class of equity securities
that is designated for trading as a National Market Security on the Nasdaq Stock
Market, or if the corporation does have a class of equity securities so
designated for trading as a National Market Security, the corporation has less
than 800 record holders of its equity securities as of the record date of its
most recent annual meeting;

          (iii)  the average of the corporation's property factor, payroll
factor and sales factor (each as determined in accordance with certain
provisions of the California Revenue and Taxation Code) is greater than 50% in
respect of the corporation's latest full income year; and

          (iv)   more than one-half of the corporation's outstanding voting
securities are held of record by persons having addresses in California.

For purposes of (iv) above, shares held of record by certain institutional
nominee holders ("Nominee Holders") are required not to be considered
outstanding unless the Nominee Holder has provided certain certifications to the
corporation.  For purposes of clause (ii), the number of record holders of
outstanding equity securities includes the beneficial owners of shares held by
Nominee Holders if the Nominee Holder has provided such certifications to the
corporation.

     The average of the Company's statutory property, payroll and sales factors
were in excess of 50% for the fiscal year ended December 31, 1997, and
management does not expect that this will change for the foreseeable future.  In
addition, more than one-half of the Company's outstanding voting

                                     -7-

<PAGE>

securities are held of record by persons having addresses in California, and 
management does not expect that this will change for the foreseeable future.  
Although the Company's Class A Common Stock is designated for trading as a 
National Market Security on the Nasdaq Stock Market, the number of holders of 
the Company's equity securities (calculated in the manner described above) 
currently was less than 800 as of the record date for the 1998 Annual Meeting 
of Stockholders.  As a result, the Company will become subject to Section 
2115 on January 1, 1999.

     Many of the substantive requirements of Section 2115 are not subject to
variation by the charter or bylaws of a subject corporation.  For example, a
corporation subject to Section 2115 may not have a classified board of directors
and must permit directors to be elected by cumulative voting.  However,
California law does permit a corporation to include provisions in its charter or
bylaws that modify the statutory requirements relating to the standard of care
to which directors are held and the indemnification of agents, both of which are
addressed by the California Law Amendments.

     The text of the California Law Amendments is set forth in full as
EXHIBITS A AND B hereto.  Exhibit A sets forth the proposed amendments to the
Charter (Proposal No. 2) and Exhibit B sets forth the proposed amendments to the
Bylaws (Proposal No. 3).

DESCRIPTION OF THE CALIFORNIA LAW AMENDMENTS

     DIRECTORS' STANDARD OF CARE.  Under Delaware law and the Charter, a 
director of the Company shall not be liable to the Company or any stockholder 
for monetary damages for breach of fiduciary duty as a director, except that 
such liability shall not be limited or eliminated (1) for any breach of the 
director's duty of loyalty to the Company or its stockholders, (2) for acts 
or omissions not in good faith or which involve intentional misconduct or a 
knowing violation of law, (3) for the payment of dividends or certain other 
payments to stockholders in violation of Delaware law or (4) for any 
transaction from which the director derived an improper personal benefit.

     Under California law, such liability cannot be limited or eliminated by 
provisions in the Charter (1) for acts or omissions that involve intentional 
misconduct or a knowing and culpable violation of law, (2) for acts or 
omissions that a director believes to be contrary to the best interests of 
the Company and its stockholders or that involve the absence of good faith on 
the part of the director, (3) for any transaction from which the director 
derived an improper personal benefit, (4) for acts or omissions that show a 
reckless disregard for the director's duty to the Company or its stockholders 
in circumstances in which the director was aware, or should have been aware, 
in the ordinary course of performing a director's duties, of a risk of 
serious injury to the Company or its stockholders, (5) for acts or omissions 
that constitute an unexcused pattern of inattention that amounts to an 
abdication of the director's duty to the Company or its stockholders, (6) for 
transactions between the Company and a director or between the Company and 
another corporation with an interrelated board that are void or voidable 
under California law, (7) for the payment of dividends or certain other 
payments to stockholders in violation of California law or (8) for the making 
of loans to, or guaranteeing indebtedness of, directors, officers or certain 
stockholders of the Company in violation of California law.

     The California Law Amendments would amend the Charter to provide that, 
at any time the Company is subject to the requirements of Section 2115, a 
director of the Company will not be liable to the Company or any stockholder 
for monetary damages for breach of fiduciary duty as a director to the

                                     -8-

<PAGE>

maximum extent permissible under California law.  The provisions of the 
Charter relating to such liabilities under Delaware law would remain 
effective.

     INDEMNIFICATION OF AGENTS.  Under the Charter and the Bylaws, the Company
is required to indemnify officers and directors of the Company (and may
indemnify other employees and agents of the Company) to the fullest extent
permitted by Delaware law.  Delaware law currently permits indemnification of
such a person against expenses and other liabilities if the person acted in good
faith and in a manner the person reasonably believed to be in or not opposed to
the best interests of the corporation and, with respect to any criminal action
or proceeding, had no reasonable cause to believe his conduct was unlawful;
provided, however, that if the action or proceeding is by or in the right of the
corporation, indemnification shall not be made in respect of any claim, issue or
matter as to which such person shall have been adjudged to be liable to the
corporation unless and only to the extent that the Delaware Court of Chancery or
such other court in which such action was brought shall determine that, in view
of all the circumstances of the case, the person is fairly and reasonably
entitled to indemnity for such expenses (but not other liabilities) as the court
shall deem proper.  To the extent that a present or former officer or director
is successful on the merits in the defense of an action, Delaware law requires
the corporation to indemnify such person for the person's actual and reasonable
expenses incurred in connection with such defense.  Whether a person who is a
director or officer at the time of determination has met the requisite standard
of care (unless otherwise determined by a court) shall be made by the board of
directors by a majority vote of a quorum consisting of disinterested directors,
by a committee of the board of directors comprised of disinterested directors
designated by a majority of the disinterested directors, by independent legal
counsel in a written opinion or by the stockholders.  Under Delaware law and the
Bylaws, the Company may advance expenses of an agent in defending an action upon
such terms and conditions as the Company deems appropriate; provided, that such
advancement of expenses on behalf of an officer or director (other than a former
officer or director) may be made only if the person provides an undertaking to
reimburse the Company if it is ultimately determined that the person is not
entitled to be indemnified against such expenses.

     The Company has entered into agreements to provide indemnification for its
Directors and certain officers in addition to the indemnification provided for
in the Bylaws.  These agreements, among other things, indemnify such parties to
the fullest extent permitted by Delaware law for certain expenses (including
attorneys' fees), and all losses, claims, liabilities, judgments, fines and
settlement amounts incurred by such persons arising out of or in connection with
such persons' service as Directors or officers of the Company or an affiliate of
the Company.

     The requirements of California law relating to the indemnification of
agents are similar in most respects to the requirements of Delaware law
described above.  The principal differences between the laws of the two states
are that under California law:  (1) all agents, not just officers and directors,
are subject to the requirement that advancement of expenses of defense may be
made only if the person provides an undertaking to reimburse the corporation if
it is ultimately determined that the person is not entitled to be indemnified
against such expenses; (2) indemnification approved by the stockholders must
exclude the shares of the proposed indemnitee as being entitled to vote for such
purpose; and (3) no agent may be indemnified for any acts or omissions from
which a director may not be relieved of liability under California law as set
forth above under "Directors' Standard of Care."

                                      -9-

<PAGE>

     The California Law Amendments would amend the Charter and the Bylaws to
provide that, at any time the Company is subject to the requirements of section
2115, agents of the Company shall be entitled to be indemnified to the fullest
extent permitted under California law.  The California Law Amendments also would
amend the Charter to provide that the indemnification agreements described above
and similar future indemnification obligations will be deemed limited and
modified to the extent necessary to prevent such agreements or obligations from
exceeding the limits on indemnification permitted under California law.

PURPOSES AND EFFECTS OF THE CALIFORNIA LAW AMENDMENTS

     In order to attract and retain qualified persons as directors and officers
of public corporations in light of the hazard of unfounded litigation against
such persons and the high cost of liability insurance against such liabilities,
such corporations have found it necessary to exculpate such persons from and
indemnify such persons against many of the potential liabilities they may be
faced with by reason of their serving as directors or officers.  The corporate
statutes of a number of states, including Delaware and California, have been
amended since the mid-1980's to permit expanded exculpation and indemnification
provisions.

     The Company's current Charter and Bylaws take advantage of the Delaware
statutory provisions.  The California Law Amendments would provide for the
Company to take advantage of the California statutory provisions to the extent
that California law, by virtue of Section 2115, controls such exculpation and
indemnification.  Although California law on these subjects is more restrictive
than Delaware law, as described above, the Board of Directors believes that the
additional restrictions are relatively slight, and that the differences do not
and will not affect the Company's ability to attract and retain qualified
directors and officers.

VOTE REQUIRED FOR ADOPTION OF CALIFORNIA LAW AMENDMENTS

     The affirmative vote of the holders of a majority of the voting power
represented by the outstanding shares of the Company's Class A and Class B
Common Stock, voting together as a single class, is required to adopt each of
the California Law Amendments.

     Under regulations of the Securities and Exchange Commission, each of the
California Law Amendments must be voted on as a separate proposal, and the
enclosed proxy card provides for a separate vote on each of the California Law
Amendments.  However, due to the interrelationship of the California Law
Amendments, the Board of Directors of the Company has conditioned the adoption
of either of the California Law Amendments on the adoption of both of the
California Law Amendments.  Thus, a vote against one of the California Law
Amendments would have the effect of a vote against both of the California Law
Amendments, notwithstanding a vote in favor of the other California Law
Amendment.

     The Board of Directors unanimously recommends a vote FOR the adoption of
each of the California Law Amendments.

                                     -10-

<PAGE>

        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

SECURITY OWNERSHIP

     The following table sets forth certain information as of April 1, 1998,
with respect to persons known by the Company to be beneficial owners of more
than five percent of either the Company's Class A Common Stock or the Company's
Class B Common Stock, as well as beneficial ownership of such classes of Common
Stock by the executive officers and Directors of the Company, and all executive
officers and Directors as a group.  The persons named in the table have sole
voting and investment power with respect to all shares beneficially owned,
unless otherwise indicated.

<TABLE>
<CAPTION>
                                             Class A Common Stock       Class B Common Stock
                                             Beneficially Owned(1)      Beneficially Owned(1)
                                             ---------------------      ---------------------
                                             Number of                  Number of
                                             Shares    Percentage       Shares     Percentage
                                             ------    ----------       ------     ----------
Name and Address of Beneficial Owner(2)
- ---------------------------------------
<S>                                          <C>             <C>       <C>              <C>
Alfred G. Scheid(3)(4) . . . . . . . . . .    2,709,589      53.8      2,709,589        61.9
Scott D. Scheid(4)(5). . . . . . . . . . .      327,093      12.3        327,093         7.5
Heidi M. Scheid(4)(6). . . . . . . . . . .      337,093      12.7        337,093         7.7
Kurt J. Gollnick(4)(7) . . . . . . . . . .      300,093      11.4        300,093         6.9
Ernest M. Brown(4) . . . . . . . . . . . .        5,000         *              0         0.0
John L. Crary. . . . . . . . . . . . . . .            0       0.0              0         0.0
Robert P. Hartzell . . . . . . . . . . . .            0       0.0              0         0.0
Emily K. Liberty(4)(8) . . . . . . . . . .      299,066      11.4        299,066         6.8
Tyler P. Scheid(4) . . . . . . . . . . . .      299,066      11.4        299,066         6.8
John Hancock Advisors, Inc.(9) . . . . . .      388,600      16.9              0         0.0
Wellington Management Company, LLP(10) . .      290,000      12.6              0         0.0
Delaware Management Company, Inc.(11). . .      169,900       7.4              0         0.0
Putnam Investment Management, Inc.(12) . .      141,500       6.2              0         0.0
Fidelity Management & Research Company(13)      125,000       5.4              0         0.0
All executive officers and Directors
    as a group (7 PERSONS) . . . . . . . .    3,666,868      61.2      3,661,868        83.7
</TABLE>

- -------------------------

*    Less than one percent.

(1)  Except in the cases of Mr. Brown, John Hancock Advisors, Inc., Wellington
     Management Company, LLP, Delaware Management Company, Inc., Putnam
     Investment Management, Inc. and Fidelity Management & Research Company (the
     "Institutional Holders"), all shares of Class A Common Stock reflected as
     beneficially owned by each person named in this table represent shares
     issuable upon conversion of the beneficial holder's shares of Class B
     Common Stock.  Beneficial ownership and the percentages of the Class A
     Common Stock and Class B Common Stock outstanding have been determined in
     accordance with Section 13(d) of the Securities Exchange Act of 1934, as
     amended, and the rules promulgated thereunder.

(2)  The address of each of the persons named in this table, other than the
     Institutional Holders, is c/o Scheid Vineyards Inc., 13470 Washington
     Boulevard, Marina del Rey, California  90292.  The addresses of the
     Institutional Holders are set forth in notes 9 through 13 below.  Scott D.
     Scheid, Heidi M. Scheid, Emily K. Liberty and Tyler P. Scheid are children
     of Alfred G. Scheid.

(3)  Owned by Alfred G. Scheid as Trustee of the Alfred G. Scheid Revocable
     Trust dated October 8, 1992.  Does not include 100,000 shares of Class B
     Common Stock owned by a revocable trust of which Mr. Scheid's wife is the
     sole trustee and over which Mr. Scheid does not have any voting power or
     investment power.  Mr. Scheid disclaims beneficial ownership of the shares
     beneficially owned by his wife's trust.

                                      -11-

<PAGE>

(4)  Pursuant to agreements provided to the representatives of the underwriters
     for the Company's initial public offering, each of these stockholders has
     agreed, subject to certain exceptions, not to sell or dispose of any shares
     of capital stock of the Company, either publicly or privately, without the
     prior written consent of Cruttenden Roth Incorporated until July 24, 1998.

(5)  Includes 315,093 shares of Class B Common Stock owned by Scott D. Scheid
     and 12,000 shares of Class B Common Stock owned by trusts for the benefit
     of the children of Heidi M. Scheid, of which Mr. Scheid is a co-trustee
     together with Heidi M. Scheid.  Does not include 11,000 shares of Class B
     Common Stock owned by Mr. Scheid's wife and over which Mr. Scheid does not
     have any voting power or investment power.  Mr. Scheid disclaims beneficial
     ownership of the shares beneficially owned by his wife.

(6)  Includes 325,093 shares of Class B Common Stock owned by Heidi M. Scheid
     and 12,000 shares of Class B Common Stock owned by trusts for the benefit
     of the children of Ms. Scheid, of which Ms. Scheid is a co-trustee together
     with Scott D. Scheid.  Does not include 1,000 shares of Class B Common
     Stock owned by Ms. Scheid's husband and over which Ms. Scheid does not have
     any voting power or investment power.  Ms. Scheid disclaims beneficial
     ownership of the shares beneficially owned by her husband.

(7)  Does not include 1,000 shares of Class B Common Stock owned by Mr.
     Gollnick's wife and over which Mr. Gollnick does not have any voting power
     or investment power.  Mr. Gollnick disclaims beneficial ownership of the
     shares beneficially owned by his wife.

(8)  Does not include 1,000 shares of Class B Common Stock owned by Ms.
     Liberty's husband and over which Ms. Liberty does not have any voting power
     or investment power.  Ms. Liberty disclaims beneficial ownership of the
     shares beneficially owned by her husband.

(9)  John Hancock Advisors, Inc. ("JHA") is an indirect wholly owned subsidiary
     of John Hancock Mutual Life Insurance Company.  JHA is the investment
     adviser to various clients that beneficially own these 388,600 shares of
     Class A Common Stock, including John Hancock Emerging Growth Fund, which
     beneficially owns 316,200 of these shares.  The address of JHA is 101
     Huntington Avenue, Boston, Massachusetts  02199.

(10) The address of Wellington Management Company, LLP is 75 State Street,
     Boston, Massachusetts  02109.

(11) Lincoln National Corp. is the ultimate parent of Delaware Management
     Company, Inc. ("DMC")  The address of DMC is 2005 Market Street,
     Philadelphia, Pennsylvania  19103.

(12) Putnam Investment Management, Inc. ("PIM") is an indirect wholly owned
     subsidiary of Marsh & McLennan Companies, Inc.  PIM is the investment
     adviser to the Putnam Capital Appreciation Fund, which beneficially owns
     these 141,500 shares of Class A Common Stock.  The address of PIM is One
     Post Office Square, Boston, Massachusetts  02109.

(13) Fidelity Capital Research & Management Company ("FCR&MC") is a wholly owned
     subsidiary of FMR Corp.  FCR&MC is the investment adviser to the Fidelity
     Capital Appreciation Fund, which beneficially owns these 125,000 shares of
     Class A Common Stock.  The address of FCR&MC is 82 Devonshire Street,
     Boston, Massachusetts  02109.

AGREEMENT AMONG CLASS B STOCKHOLDERS

     The holders of the outstanding shares of Class B Common Stock and the
Company are parties to an Amended and Restated Buy-Sell Agreement (the "Buy-Sell
Agreement").  Pursuant to the Buy-Sell Agreement, no holder of shares of Class B
Common Stock other than Alfred G. Scheid may, with limited exceptions, transfer
Class B Common Stock or convert Class B Common Stock into Class A Common Stock
without first offering such stock, in a specified order, to the Company,
Alfred G. Scheid, Scott D. Scheid and Heidi M. Scheid.  The Buy-Sell Agreement
applies to a broad range of transfers and dispositions other than transfers to
(i) the Company, (ii) certain other Class B stockholders, (iii) a current or
former spouse or direct lineal descendant of any Class B stockholder including,
without limitation, adopted persons (if adopted during minority) and persons
born out of wedlock, and excluding foster

                                      -12-

<PAGE>

children and stepchildren, (iv) a trust under which all of the beneficiaries 
are persons described in clauses (ii) or (iii) above, and (v) a corporation, 
partnership or limited liability company, all of the equity interests of 
which are owned by persons or entities described in clauses (i), (ii), (iii) 
and (iv) above or corporations, partnerships and limited liability companies 
described in this clause (v).  The Buy-Sell Agreement also grants an option, 
exercisable in a specified order, to the Company, Alfred G. Scheid, Scott D. 
Scheid and Heidi M. Scheid, to purchase the shares of Class B Common Stock 
held by certain Class B stockholders at specified prices upon (A) the death 
of such Class B Stockholder, (B) the entry or imposition of certain 
judgments, levies or attachments affecting the shares of Class B Common Stock 
held by such stockholder, (C) certain bankruptcy or insolvency events 
affecting such stockholder or (D) in the case of Kurt J. Gollnick, the 
termination of his employment with the Company.

                                     -13-

<PAGE>
                            EXECUTIVE COMPENSATION

SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION OF NAMED EXECUTIVE OFFICERS

     The following table sets forth information concerning the annual and 
long-term compensation earned by the Named Executive Officers for services 
rendered in all capacities to the Company for the fiscal years ended December 
31, 1997 and 1996.  The "Named Executive Officers" include (i) each person 
who served as Chief Executive Officer during 1997 (one person), (ii) each 
person who (a) served as an executive officer at December 31, 1997, (b) was 
among the four most highly paid executive officers of the Company, not 
including the Chief Executive Officer, during 1997 and (c) earned total 
annual salary and bonus compensation in 1997 in excess of $100,000 (four 
persons), and (iii) up to two persons who would be included under clause (ii) 
above had they served as an executive officer at December 31, 1997 (no 
persons).

<TABLE>
<CAPTION>

                                    SUMMARY COMPENSATION TABLE
                                    --------------------------
                                                                           LONG-TERM
                                        ANNUAL COMPENSATION(1)           COMPENSATION(4)
                          --------------------------------------------- ----------------
                                                              OTHER        SHARES
                                                              ANNUAL       UNDERLYING    ALL OTHER
    NAME AND CAPACITY      FISCAL     SALARY       BONUS    COMPENSATION  OPTIONS/SARS COMPENSATION
     IN WHICH SERVED        YEAR      ($)(2)        ($)        ($)(3)         (#)       ($)(5)(6)
- -------------------------  ------   ---------    --------   ------------  ------------ -------------
<S>                         <C>      <C>         <C>            <C>            <C>         <C>
Alfred G. Scheid,           1997     $400,000    $140,000       --                  0      $168,183
CHAIRMAN OF THE BOARD AND   1996     $400,000          $0       --                  0       $97,095
CHIEF EXECUTIVE OFFICER

Scott D. Scheid, VICE       1997     $118,300    $105,000       --             20,000        $3,550
PRESIDENT AND CHIEF         1996      $90,000     $75,000       --                  0        $2,700
OPERATING OFFICER

Heidi M. Scheid, VICE       1997     $106,700     $90,000       --             20,000        $3,200
PRESIDENT FINANCE, CHIEF    1996      $75,000     $30,000       --                  0        $2,250
FINANCIAL OFFICER AND
TREASURER

Kurt J. Gollnick, VICE      1997     $111,700    $105,000       --             20,000        $3,350
PRESIDENT VINEYARD          1996      $92,700     $85,000       --                  0        $2,781
OPERATIONS

Ernest M. Brown, VICE       1997     $120,000     $72,000       --             20,000        $3,600
PRESIDENT AND SECRETARY     1996     $118,000     $72,000       --                  0        $2,070

</TABLE>

- ----------
(1)  Amounts shown include cash compensation earned for the periods reported
     whether paid or accrued in such periods.
(2)  As of April 1, 1998, the annual salary levels for the Named Executive
     Officers were:  Alfred G. Scheid ($400,000); Scott D. Scheid ($130,000);
     Heidi M. Scheid ($120,000); Kurt J. Gollnick ($120,000); and Ernest M.
     Brown ($120,000).
(3)  During 1997 and 1996, the Named Executive Officers received personal
     benefits, the aggregate amounts of which for each Named Executive Officer
     did not exceed the lesser of $50,000 or 10% of the total of the annual
     salary and bonus reported for such Named Executive Officer in such years.
(4)  The Named Executive Officers did not receive any restricted stock awards or
     long-term incentive plan payouts in 1997 or 1996.
(5)  Except as described in note 6, all amounts in this column represent
     matching contributions under the Company's 401(k) plan.  In the case of
     Alfred G. Scheid, matching contributions in 1997 and 1996 were $4,750 and
     $4,620, respectively.

                                       -14-
<PAGE>

(6)  In the case of Alfred G. Scheid, includes $163,433 and $92,475 in 1997 and
     1996, respectively, representing benefits received under a split dollar
     life insurance trust arrangement pursuant to which Alfred G. Scheid is
     entitled to designate the beneficiary of a $2,000,000 life insurance policy
     and the Company is obligated to advance a portion of the premiums.  The
     owner of the insurance policy is a trust, the trustees of which include
     Scott D. Scheid and Heidi M. Scheid, each of whom is an executive officer
     and Director of the Company and a child of Alfred G. Scheid.  Advances by
     the Company are required to be repaid out of the surrender proceeds or
     death benefits payable under the policy.  The amount of the benefits
     received in each year represents (i) the premiums payable by the Company
     during the year ($163,433 in 1997 and $92,475 in 1996) plus (ii) the
     proportionate amount, if any, of the excess of the actuarially projected
     cash surrender value of the policy at the end of such year over the
     aggregate amount of premiums advanced by the Company through such year ($0
     at each of December 31, 1997 and 1996).  Such proportionate amount is
     measured by the time-weighted compounded returns on the premiums advanced
     by each of the Company and the policy owner, and assuming a constant rate
     of return from inception of the policy.

OPTION GRANTS

     The following table sets forth information with respect to grants of 
stock options to the Named Executive Officers during fiscal 1997, which stock 
options are exercisable for shares of Class A Common Stock of the Company.  
No stock appreciation rights were granted by the Company in fiscal 1997.

                         OPTIONS/SAR GRANTS IN FISCAL 1997


<TABLE>
<CAPTION>

                                          NUMBER OF     % OF TOTAL
                                         SECURITIES     OPTIONS/SARS   
                                          UNDERLYING     GRANTED TO
                                         OPTIONS/SARS   EMPLOYEES IN   EXERCISE PRICE      EXPIRATION
                 Name                    GRANTED(#)(1)  FISCAL YEAR     ($/SHARE)            DATE
- ---------------------------------------  -------------  ------------   --------------    --------------
<S>                                       <C>              <C>            <C>            <C>
Scott D. Scheid. . . . . . . . . . . . .  20,000           14.2%          $10.00         July 23, 2007
Heidi M. Scheid. . . . . . . . . . . . .  20,000           14.2%          $10.00         July 23, 2007
Kurt J. Gollnick . . . . . . . . . . . .  20,000           14.2%          $10.00         July 23, 2007
Ernest M. Brown. . . . . . . . . . . . .  20,000           14.2%          $10.00         July 23, 2007

</TABLE>

- ------------

(1)    These options were granted under the Plan on July 24, 1997.  The 
       exercise price is equal to the fair market value of the Class A Common 
       Stock on the date of grant.  The options vest 25% on the first 
       anniversary of the grant date with the remaining 75% vesting ratably 
       in 36 monthly installments following the first anniversary of the 
       grant date; provided, however, that the vesting of options will be 
       accelerated immediately prior to certain corporate transactions 
       involving certain changes in control of the Company unless the options 
       are assumed, or replaced with comparable options or a cash incentive 
       program, by the successor corporation.  The stock options are subject 
       to termination prior to the expiration date following the termination 
       of the optionee's employment with the Company.  The terms of the stock 
       options granted to the Named Executive Officers are the same as those 
       granted on the same date to other employees of the Company, except 
       that none of the stock options granted to the Named Executive Officers 
       are "incentive stock options," and the stock options granted to the 
       Named Executive Officers provide for the acceleration of vesting and 
       extension of the option termination dates upon the termination of the 
       optionee's employment with the Company under certain circumstances 
       following certain changes in control of the Company.  See "-- 
       Employment Agreements, Termination of Employment and Change-in-Control 
       Arrangements" below.

                                       -15-

<PAGE>

OPTION EXERCISES AND HOLDINGS

       The following table sets forth with respect to the Named Executive 
Officers information concerning the exercise of stock options during 1997 and 
unexercised options held as of the end of the year.  The Company has never 
granted stock appreciation rights.

                         AGGREGATED OPTION/SAR EXERCISES
                      AND 1996 YEAR-END OPTION/SAR VALUES

<TABLE>
<CAPTION>

                                                                   NUMBER
                                                                OF UNEXERCISED          VALUE OF UNEXERCISED
                                                                OPTIONS/SARS AT        IN-THE-MONEY OPTIONS/SARS
                                  SHARES        VALUE          FISCAL YEAR END(#)        AT FISCAL YEAR END(#)
                                 ACQUIRED      REALIZED   --------------------------    --------------------------
     NAME                       ON EXERCISE      ($)      UNEXERCISABLE  EXERCISABLE    UNEXERCISABLE  EXERCISABLE
- -----------------------------   -----------    --------   -------------  -----------    -------------  -----------
<S>                                  <C>         <C>        <C>              <C>             <C>            <C>
Alfred G. Scheid. . . . . . .        0           $0              0           0               --             --
Scott D. Scheid . . . . . . .        0           $0         20,000           0               $0             $0
Heidi M. Scheid . . . . . . .        0           $0         20,000           0               $0             $0
Kurt J. Gollnick. . . . . . .        0           $0         20,000           0               $0             $0
Ernest M. Brown . . . . . . .        0           $0         20,000           0               $0             $0

</TABLE>

(1)   The values of unexercised in-the-money options have been determined based
      on the per share closing price of the Company's Common Stock as reported 
      in the Nasdaq-National Market System on December 31, 1997 ($9.125).

EMPLOYMENT AGREEMENTS, TERMINATION OF EMPLOYMENT AND CHANGE-IN-CONTROL
ARRANGEMENTS

       The Company has entered into an employment agreement (collectively, the
"Employment Agreements") with each of Alfred G. Scheid, Scott D. Scheid, Heidi
M. Scheid and Kurt J. Gollnick (collectively, the "Employees") providing for a
minimum employment of three years beginning on July 19, 1997, except for
Alfred G. Scheid, whose Employment Agreement has a one-year term.  Under their
respective Employment Agreements, Alfred G. Scheid currently is entitled to an
annual base salary of $400,000, Scott D. Scheid currently is entitled to an
annual base salary of $130,000 and each of Heidi M. Scheid and Kurt J. Gollnick
is entitled to an annual base salary of $120,000.  The base salary under each
Employment Agreement is subject to upward adjustment, and each Employee is
eligible for bonus compensation pursuant to bonus arrangements, as determined by
the Board of Directors upon the recommendation of the Compensation Committee. 
The Company may terminate each Employee's employment at any time with or without
cause, and no severance payment obligations are provided.

       A Buy-Sell Agreement among the Company and the holders of Class B 
Common Stock provides, among other things, that the shares of Class B Common 
Stock held by Mr. Gollnick (currently 290,093) are purchasable at the option 
first of the Company, next of Alfred G. Scheid if the Company does not 
exercise such option, and thereafter of Scott D. Scheid and Heidi M. Scheid 
if the Company and Alfred G. Scheid do not exercise such options, if Mr. 
Gollnick's employment with the Company

                                       -16-

<PAGE>

terminates for any reason.  See "Security Ownership of Certain Beneficial 
Owners and Management -- Agreement Among Class B Stockholders".  If such 
termination is a voluntary termination by Mr. Gollnick that occurs prior to 
July 29, 2004, or is for "cause" (as defined) regardless of when such 
termination for "cause" occurs, the per share purchase price for Mr. 
Gollnick's shares of Class B Common Stock will be equal to the price per 
share he paid for such shares, and if such termination occurs for any other 
reason or under any other circumstances, or upon the death of Mr. Gollnick, 
the per share purchase price will be the weighted average trading price of 
the Class A Common Stock for the immediately preceding 20 trading days on 
which such Class A Common Stock actually was traded.

       The outstanding stock options exercisable for shares of Class A Common 
Stock of the Company that have been granted under the Plan, including those 
granted to the Directors and Named Executive Officers, provide for 
accelerated vesting in connection with certain corporate transactions 
involving certain changes in control of the Company unless the options are 
assumed, or replaced with comparable options or a cash incentive program, by 
the successor corporation.  In addition, the stock options that have been 
granted to the Named Executive Officers provide for immediate acceleration of 
these options upon an "involuntary termination" of employment occurring 
within 18 months of a "change in control."  In the event of such an 
acceleration, the options will remain exercisable until the earlier of the 
expiration date specified in the option grant and one year after the date of 
involuntary termination.  For purposes of these provisions:  an "involuntary 
termination" means, generally, termination by the Company other for 
"misconduct" (as defined) or termination by the employee following an 
involuntary material change in position and responsibility, an involuntary 
reduction in compensation by more than 15% or an involuntary relocation by 
more than 50 miles; and a "change in control" means, generally, the 
acquisition of securities representing a majority of the voting power of the 
Company other than by the Company and its affiliates, a change in a majority 
of the Board of Directors over a period of 36 month or less involving new 
Directors that have not been elected or nominated by the other Directors or a 
change in ownership of securities representing more than a majority of the 
voting power of certain subsidiaries of the Company.

       The Company has an individual retirement agreement with Ernest M. 
Brown, Vice President and Secretary of the Company, age 70.  This agreement 
provides for the Company to pay to Mr. Brown $100,000 per annum at the time 
of his retirement or disability for the rest of his life.  Mr. Brown has not 
set a date for his retirement and this retirement agreement is unfunded; 
therefore, it is not possible to determine the absolute dollar amount for 
which the Company is liable in the future.  The Company has, however, 
reserved $662,000 for this contingency as of December 31, 1997.

       The Company has entered into agreements to provide indemnification for 
the Company's Directors and certain officers in addition to the 
indemnification provided for in the Company's Bylaws.  These agreements, 
among other things, will indemnify the Company's Directors and certain 
officers to the fullest extent permitted by Delaware law for certain expenses 
(including attorneys' fees), and all losses, claims, liabilities, judgments, 
fines and settlement amounts incurred by such person arising out of or in 
connection with such persons' service as Directors or officers of the Company 
or an affiliate of the Company.  These agreements provide for the advancement 
of expenses incurred in defending a claim prior to resolution of the merits 
of the claim.  These agreements also require the Company to maintain 
directors and officers liability insurance.  The Employment Agreements impose 
similar indemnification obligations on the Company.  There is no pending 
litigation or proceeding involving a Director, officer,

                                       -17-

<PAGE>

employee or agent of the Company, and the Company is not aware of any 
threatened litigation or proceeding which may result in a claim for such 
indemnification.

                               CERTAIN TRANSACTIONS

FORMATION OF SVI

       SVI was incorporated in Delaware in July 1997 to act as a holding 
company for Scheid Vineyards California Inc., a California corporation 
("SVI-Cal"), the Company's operating subsidiary, and to participate in the 
Exchange Transaction described below.  See "-- Exchange of Shares, 
Partnership Units and Limited Liability Company Interests for Class B Common 
Stock."

EXCHANGE OF SHARES, PARTNERSHIP UNITS AND LIMITED LIABILITY COMPANY INTERESTS
FOR CLASS B COMMON STOCK

       Prior to the Company's initial public offering, SVI-Cal was the 
general partner of (i) Vineyard Investors 1972 ("VI-1972"), a California 
limited partnership having as its limited partners SVI-Cal, Big Vines Limited 
Liability Company ("Big Vines"), a California limited liability company 
having Scott D. Scheid (the son of Alfred G. Scheid and an executive officer 
and a Director of the Company) and Heidi M. Scheid (the daughter of Alfred G. 
Scheid and an executive officer and a Director of the Company) as its 
members, Emanty Limited Liability Company, a California limited liability 
company having Alfred G. Scheid (an executive officer and a Director of the 
Company), Tyler P. Scheid (the son of Alfred G. Scheid) and Emily K. Liberty 
(the daughter of Alfred G. Scheid) as its members, and Kurt J. Gollnick (an 
executive officer of the Company); and (ii) Vineyard 405 ("V-405"), a 
California limited partnership having as its limited partners SVI-Cal and 
VI-1972.  Prior to the initial public offering, SVI-Cal also was a member of 
Quadra Partners LLC ("Quadra Partners"), a California limited liability 
company having Alfred G. Scheid, Scott D. Scheid, Heidi M. Scheid and Kurt J. 
Gollnick as additional members.  During their respective existences, VI-1972, 
V-405 and Quadra Partners were the owners or ground lessees of various 
vineyard properties currently owned or leased by the Company.

       In connection with the initial public offering, the capital stock of 
SVI-Cal held by its sole stockholder, the membership interests held by all 
members of each of Quadra Partners and Big Vines and the limited partnership 
units held by all limited partners (other than SVI-Cal) in VI-1972 were 
contributed to the Company in exchange for (i) 4,400,000 shares of Class B 
Common Stock of the Company (the "Exchange Transaction"), representing 100% 
of the issued and outstanding common stock of the Company prior to the 
initial public offering, and (ii) a commitment by SVI-Cal to make the 
distributions described below.  See "-- Termination of SVI-Cal's S 
Corporation Status."  The Company, as part of the Exchange Transaction, 
simultaneously contributed such limited partnership units in VI-1972 and such 
membership interests in each of Quadra Partners and Big Vines to SVI-Cal and, 
as a result, each of Quadra Partners, Big Vines, VI-1972 and V-405 was 
terminated and dissolved and the assets and liabilities of each became assets 
and liabilities of SVI-Cal.  The following table sets forth the number and 
percentage of shares of Class B Common Stock of SVI that were issued to the 
sole stockholder of SVI-Cal and the members of and limited partners in Quadra 
Partners, Big Vines and VI-1972 as a result of the Exchange Transaction:

                                       -18-

<PAGE>

<TABLE>
<CAPTION>

                                              Number of Shares      Percentage of Class B
                                                 of Class B              Common Stock
                                                Common Stock        Outstanding Following
    Name of Member or Partner                     Received            Exchange Transaction
- ------------------------------------------    ------------------    -----------------------
<S>                                             <C>                        <C>


Emanty Limited Liability Company(1). . . .         573,870                  13.0%
Alfred G. Scheid(2). . . . . . . . . . . .       2,955,851                  67.2%
Scott D. Scheid. . . . . . . . . . . . . .         290,093                   6.6%
Heidi M. Scheid. . . . . . . . . . . . . .         290,093                   6.6%
Kurt J. Gollnick . . . . . . . . . . . . .         290,093                   6.6%
                                                 ---------                  -----
       Total                                     4,400,000                   100%
                                                 ---------                  -----
                                                 ---------                  -----
</TABLE>
- -------------
(1)    Emanty Limited Liability Company has been dissolved by agreement of its
       members, and its shares of Class B Common Stock have been distributed to
       its members (Alfred G. Scheid and two of his children) pro rata in
       accordance with their respective membership interests.  See "Security
       Ownership of Certain Beneficial Owners and Management."

(2)    All of these shares were issued to Mr. Scheid as Trustee of the Alfred G.
       Scheid Revocable Trust dated October 8, 1992.

TERMINATION OF SVI-CAL'S S CORPORATION STATUS

       SVI-Cal was a Subchapter S Corporation for federal and California 
state income tax purposes from 1989 until July 1997.  As a result, the net 
income of SVI-Cal for federal and certain state income tax purposes for such 
periods was reported by, and taxed directly to, SVI-Cal's sole stockholder, 
Alfred G. Scheid, whether or not such earnings were distributed.  Prior to 
the Company's initial public offering, SVI-Cal's cumulative S Corporation 
earnings were determined and a distribution of $3,193,000 was made to Mr. 
Scheid.  In addition, a distribution of $480,000 was made to the limited 
partners of Vineyard Investors 1972 (as of immediately prior to the Exchange 
Transaction) to pay income taxes on income from the partnership.  The 
Exchange Transaction resulted in the termination of SVI-Cal's S Corporation 
status.  See "-- Exchange of Shares, Partnership Units and Limited Liability 
Company Interests for Class B Common Stock."

CORPORATE HEADQUARTERS LEASE

       Pursuant to a five-year lease (the "Lease"), the Company leases the 
third floor of a three-story office building in Marina del Rey, a suburb of 
Los Angeles, from Tesh Partners, L.P., a limited partnership comprised of 
members of the Scheid family.  The Company occupies 5,685 square feet and the 
rest of the building (approximately 5,300 square feet) is leased to unrelated 
parties.  The general partner of Tesh Partners, L.P. is SVI-Cal and the 
limited partners are Alfred G. Scheid's four children, two of whom are Scott 
D. Scheid and Heidi M. Scheid, each an executive officer and a Director of 
the Company.  The lease runs until 1999 and the rent is $98,616 annually, 
plus an additional annual amount of $3,660 for parking.  The Company believes 
that the terms of the Lease are at least as favorable to the Company as if 
the Lease were entered into with an unaffiliated third party.

                                       -19-

<PAGE>

GOLLNICK NOTE

       On December 30, 1994, Kurt J. Gollnick, an executive officer of the 
Company, purchased 555 limited partnership units of VI-1972 from SVI in 
exchange for the delivery by Mr. Gollnick to the Company of a Promissory Note 
(the "Gollnick Note") in the original principal amount of $98,790.  The 
Gollnick Note bore interest at the rate of 8.23% per annum, and was payable 
interest only on the 30th day of December of each year until December 30, 
2004, at which time the entire principal balance and all accrued, unpaid 
interest was payable in full. The Gollnick Note was repaid in full in 
December 1997.

CONSULTING AGREEMENTS

       The Company periodically consults with John L. Crary and Robert P. 
Hartzell, both Directors of the Company, on various matters relating to its 
business activities.  The Company pays Messrs. Crary and Hartzell on an 
hourly basis, at varying rates depending on the nature of service being 
provided. Consulting fees and reimbursable consulting-related expenses paid 
to Mr. Crary by the Company during 1997 aggregated $124,864.

FUTURE TRANSACTIONS

       The Company does not have any current intentions to enter into any 
future transactions with related parties with respect to the acquisition or 
development of additional vineyard or other properties.  The Company has 
adopted a policy requiring future transactions with affiliates to be on terms 
no less favorable to the Company than could be obtained from unaffiliated 
parties.

                                 FORM 10-KSB

       SVI will furnish without charge to each stockholder, upon written 
request addressed to SVI c/o Linda Carris, 13470 Washington Boulevard, Marina 
del Rey, California  90292, a copy of its Annual Report on Form 10-KSB for 
the year ended December 31, 1997 (excluding the exhibits thereto), as filed 
with the Securities and Exchange Commission.  The Company will provide a copy 
of the exhibits to its Annual Report on Form 10-KSB for the year ended 
December 31, 1997 upon the written request of any beneficial owner of the 
Company's securities as of the record date for the Annual Meeting and 
reimbursement of the Company's reasonable expenses.  Such request should be 
addressed to SVI c/o Linda Carris at the above address.

                         FUTURE STOCKHOLDER PROPOSALS

       Any stockholder proposal intended to be presented at the 1999 Annual 
Meeting of Stockholders must be submitted sufficiently far in advance so that 
it is received by SVI not later than December 31, 1998.

                                OTHER MATTERS

       The Company's independent public accountants for the fiscal year ended
December 31, 1997 were Deloitte & Touche LLP, which firm is expected to be
appointed to serve in such capacity for the

                                       -20-

<PAGE>

current year.  A representative of Deloitte & Touche LLP is expected to be 
present at the meeting with the opportunity to make a statement if he or she 
so desires and to respond to appropriate questions.

       Neither the Company nor any of the persons named as proxies knows of 
matters other than those stated above to be voted on at the Annual Meeting. 
However, if any other matters are properly presented at the meeting, the 
persons named as proxies are empowered to vote in accordance with their 
discretion on such matters.

       The Annual Report of SVI for the fiscal year ended December 31, 1997 
accompanies this proxy statement, but it is not to be deemed a part of the 
proxy soliciting material.

                           PLEASE COMPLETE, SIGN AND RETURN
                             THE ENCLOSED PROXY PROMPTLY

                                SCHEID VINEYARDS INC.

                                By order of the Board of Directors
 
                                Alfred G. Scheid
                                Chairman of the Board
                                and Chief Executive Officer

Marina del Rey, California
April     , 1998
     ----

                                       -21-
<PAGE>
                                                                     EXHIBIT A

                               PROPOSAL NO. 2

                         CALIFORNIA LAW AMENDMENTS
                AMENDMENT OF CERTIFICATE OF INCORPORATION

IT IS PROPOSED TO AMEND THE CERTIFICATE OF INCORPORATION BY ADDING AN ARTICLE 
XIII, AS FOLLOWS:

                                ARTICLE XIII

       To the extent that the laws of California govern the affairs of the
       corporation at any time and from time to time by virtue of the
       application of Section 2115 of the California General Corporation Law,
       the following provisions shall be applicable:

            A.    The liability of the directors of the corporation for
       monetary damages shall be eliminated to the fullest extent permissible
       under California law.

            B.1.  The corporation is authorized to provide indemnification of
       agents, as that term is defined in Section 317 of the California
       General Corporation Law, for breach of duty to the corporation and its
       stockholders, in excess of that expressly permitted by said
       Section 317, under any bylaw, agreement, vote of stockholders or
       disinterested directors or otherwise, to the fullest extent such
       indemnification may be authorized hereby, subject to the limits on
       such excess indemnification set forth in Section 204 of the California
       General Corporation Law.  In the event that any indemnification
       obligation provided for in any bylaw, agreement, vote of stockholders
       or disinterested directors or otherwise, whether currently in effect
       or hereafter adopted, exceeds the limits on excess indemnification set
       forth in Section 204 of the California General Corporation Law, such
       indemnification obligation shall be construed, and shall be deemed to
       be limited and modified, to the extent, but only to the extent,
       necessary to prevent such indemnification obligation from exceeding
       such limits on excess indemnification.

            2.    The corporation is further authorized to provide insurance
       for agents as set forth in Section 317 of the California General
       Corporation Law, provided that, in cases where the corporation owns
       all or a portion of the shares of the company issuing the insurance
       policy, the company and/or the policy must meet one of the two sets of
       conditions set forth in Section 317.

            3.    Any repeal or modification of the foregoing provisions of
       this Paragraph B of this Article XIII by the stockholders of this
       corporation shall not adversely affect any right or protection of an
       agent of the corporation existing at the time of such repeal or
       modification.

                                      A-1

<PAGE>

                                                                      EXHIBIT B

                                 PROPOSAL NO. 3

                           CALIFORNIA LAW AMENDMENTS
                              AMENDMENT OF BYLAWS

IT IS PROPOSED TO AMEND THE BYLAWS BY ADDING A SECTION 2 TO ARTICLE IX, AS 
FOLLOWS:

            SECTION 2.  This Section shall apply to any time and from time to
       time only to the extent that the laws of California govern the affairs
       of the corporation by virtue of the application of Section 2115 of the
       California General Corporation Law.

           (a)   For purposes of this Section:  "agent" means any person
       who is or was a director, officer, employee or other agent of the
       corporation, or is or was serving at the request of the
       corporation as a director, officer, employee or agent of another
       foreign or domestic corporation, partnership, joint venture,
       trust or other enterprise, or was a director, officer, employee
       or agent of a foreign or domestic corporation that was a
       predecessor corporation of the corporation or of another
       enterprise at the request of such predecessor corporation; and
       "proceeding" means any threatened, pending or completed action or
       proceeding, whether civil, criminal, administrative or
       investigative.

          (b)   The corporation shall indemnify each of its directors
       and officers, acting in any capacity as an agent of the
       corporation, to the fullest extent permissible under the
       California General Corporation Law, as now in effect or as
       hereafter amended, including those circumstances in which
       indemnification would otherwise be discretionary, against any and
       all costs, charges, expenses, liabilities and losses (including,
       without limitation, attorneys' fees, judgments, fines, amounts
       paid in settlement and ERISA excise taxes or penalties, and
       including attorneys' fees and any expenses of establishing a
       right to indemnification under this subsection (b)) reasonably
       incurred or suffered by such person in connection with any
       proceedings, whether brought by or in the right of the
       corporation or otherwise, in which such person may be involved,
       as a party or otherwise, by reason of such person being or having
       been an agent of the corporation, and such right of
       indemnification shall inure to the benefit of such person's
       heirs, executors, personal representatives and estate.

            Expenses incurred in defending any proceeding shall be
       advanced by the corporation before the final disposition of the
       proceeding upon receipt of a written undertaking by or on behalf
       of an agent covered by this subsection (b) to repay the amount of
       the advance if it shall be determined ultimately that the agent
       is not entitled to be indemnified as authorized by these Bylaws,
       law, the Certificate of Incorporation or agreement.

                                      B-1

<PAGE>

            The termination of any proceeding by judgment, order, settlement, 
       conviction or upon a plea of nolo contendere shall not, of itself, 
       create a presumption that a person is not entitled to indemnification 
       hereunder.

            The corporation shall determine whether a person is entitled to 
       indemnification under this subsection (b) by any of the following:  
       (i) a majority vote of a quorum consisting of directors who are not 
       parties to the involved proceeding, (ii) if such quorum of directors 
       is not obtainable, by independent legal counsel, selected by the 
       mutual agreement of the corporation and the person seeking 
       indemnification, in a written opinion, or (iii) approval by the 
       affirmative vote of the holders of shares representing a majority of 
       the voting power of the corporation represented at a duly held meeting 
       at which a quorum is present; provided, that, for purposes of 
       determining the required quorum of any meeting of stockholders called 
       to approve indemnification of such person and the vote, the shares 
       owned by the person to be indemnified shall not be considered 
       outstanding and shall not be entitled to vote thereon.

            The rights of a person covered by this subsection (b) to
       bring suit against the corporation shall include the following:

                 (i)  In the case of a director, if there has been no 
            determination by the corporation, or if the corporation 
            determines, that the director substantively would not be 
            permitted to be indemnified in whole or in part under the 
            California General Corporation Law, such director shall have the 
            right to bring suit seeking an initial determination by the court 
            or challenging any such determination by the corporation or any 
            aspect thereof, and the corporation, by this subsection (b), 
            consents to service of process and to appear in any such 
            proceeding.  Any determination by the corporation otherwise shall 
            be conclusive and binding on the corporation and such director.

                (ii)  If a claim for advances under this subsection (b) is 
            not paid in full by the corporation within 30 days after a 
            written claim and appropriate undertaking have been received by 
            the corporation, such person may at any time thereafter bring 
            suit against the corporation to recover the unpaid amount.  If 
            successful, in whole or in part, such person shall be entitled to 
            be paid also the expenses of prosecuting such claim.

            In any action brought by a person to enforce a right of 
       indemnification hereunder, or by the corporation to recover payments 
       by the corporation of expenses incurred by such person in connection 
       with a proceeding in advance of its final disposition, the burden of 
       proving that such person is not entitled to be indemnified under this 
       subsection (b) or otherwise shall be on the corporation.  Neither the 
       failure of the corporation to have made a determination prior to the 
       commencement of a proceeding that indemnification of a person covered 
       by this 

                                       B-2

<PAGE>

       subsection (b) is proper in the circumstances because such person has 
       met the applicable standard of conduct under the California General 
       Corporation Law, nor an actual determination by the corporation that 
       such person has not met such applicable standard of conduct, shall 
       create a presumption that such person has not met the applicable 
       standard of conduct or, in the case of an action brought by such 
       person, be a defense to the action.

            (c)  The corporation shall have the power, but except as provided 
       in subsection (b) above shall not be obligated, to indemnify each of 
       its agents to the fullest extent permissible under the California 
       General Corporation Law, as now in effect or as hereafter amended, 
       including those circumstances in which indemnification would otherwise 
       be discretionary, against any and all costs, charges, expenses, 
       liabilities and losses (including, without limitation, attorneys' 
       fees, judgments, fines and ERISA excise taxes or penalties) reasonably 
       incurred or suffered by such person in connection with any 
       proceedings, whether brought by or in the right of the corporation or 
       otherwise, in which such person may be involved, as a party or 
       otherwise, by reason of such person being or having been an agent of 
       the corporation, and any such indemnification shall inure to the 
       benefit of such person's heirs, executors, personal representatives 
       and estate.

            Expenses incurred in defending any proceeding may, in the 
       discretion of the corporation, be advanced by the corporation before 
       the final disposition of the proceeding upon receipt of a written 
       undertaking by or on behalf of an agent covered by this subsection (c) 
       to repay the amount of the advance if it shall be determined 
       ultimately that the agent is not entitled to be indemnified as 
       authorized by these Bylaws, law, the Certificate of Incorporation or 
       agreement.

            The termination of any proceeding by judgment, order, settlement, 
       conviction or upon a plea of nolo contendere, shall not, of itself, 
       create a presumption that a person is not eligible to be indemnified 
       hereunder.

            The corporation shall determine whether a person seeking 
       indemnification under this subsection (c) is eligible to be so 
       indemnified and whether the corporation shall indemnify such person or 
       shall provide advances to such person by any of the following at the 
       corporation's sole option:  (i) a majority vote of a quorum consisting 
       of directors who are not parties to the involved proceeding, (ii) if 
       such a quorum is not obtainable, by independent legal counsel selected 
       by the corporation in a written opinion, or (iii) approval by the 
       affirmative vote of the holders of shares representing a majority of 
       the voting power of the corporation represented at a duly held meeting 
       at which a quorum is present; provided, that, for purposes of 
       determining the required quorum of any meeting of stockholders called 
       to approve indemnification of such person and the vote, the shares 
       owned by the person to be indemnified shall not be considered 
       outstanding and shall not be entitled to vote thereon.  Any such 
       determination by the corporation shall be conclusive and binding on 
       the corporation and such person.

                                      B-3

<PAGE>

            (d)  The indemnification provided for in this Section 2 shall not 
       be deemed exclusive of any other rights to indemnification which any 
       person may have or hereafter acquire under any statute, provision of 
       the Certificate of Incorporation or Bylaws, agreement, vote of 
       stockholders or disinterested directors or otherwise.  The right of 
       indemnification under subsection (b) above shall be deemed to create 
       contractual rights in favor of persons entitled to indemnification 
       thereunder.  The provisions of this Section 2 shall be applicable to 
       claims commenced after the adoption hereof, whether arising from acts 
       or omissions occurring before or after the adoption hereof.

            (e)  Neither the amendment nor repeal of this Section 2, nor the 
       adoption of any provision of the Certificate of Incorporation or 
       Bylaws or of any statute inconsistent with this Section 2, shall 
       adversely affect any right or protection of a director, officer or 
       agent of the corporation existing at the time of such amendment, 
       repeal or adoption of such a provision.

            (f)  Upon and in the event of a determination by the Board of 
       Directors of the corporation to purchase such insurance, the 
       corporation shall purchase and maintain insurance on behalf of any 
       agent of the corporation against any liability asserted against or 
       incurred by the agent in such capacity or arising out of the agent's 
       status as such whether or not the corporation would have the power to 
       indemnify the agent against such liability under the provisions of 
       this Section 2.

                                      B-4



<PAGE>
PRELIMINARY COPY
                    REVOCABLE PROXY FOR CLASS A COMMON STOCK
 
                             SCHEID VINEYARDS INC.
                 ANNUAL MEETING OF STOCKHOLDERS -- MAY 28, 1998
 
    The undersigned stockholder(s) of Scheid Vineyards Inc. (the "Company")
hereby nominates, constitutes and appoints Alfred G. Scheid, Scott D. Scheid and
Heidi M. Scheid, and each of them, the attorney, agent and proxy of the
undersigned, with full power of substitution, to vote all shares of CLASS A
COMMON STOCK of the Company that the undersigned is entitled to vote at the
Annual Meeting of Stockholders of the Company to be held at the World Trade
Club, located in the World Trade Center, Ferry Building, on the Embarcadero at
Market Street, San Francisco, California, at 3:00 p.m. (local time) on Thursday,
May 28, 1998, and any and all adjournments or postponements thereof, with
respect to the matters described in the accompanying Proxy Statement, and in
their discretion, on such other matters which properly come before the meeting,
as fully and with the same force and effect as the undersigned might or could do
if personally present thereat, as follows:
 
<TABLE>
<S>        <C>                  <C>                                                <C>
1.         PROPOSAL NO. 1       / / AUTHORITY GIVEN                                / / WITHHOLD AUTHORITY
           ELECTION OF          to vote for the nominees listed below (except as   to vote for the nominees.
           DIRECTORS              indicated to the contrary below).
</TABLE>
 
  (INSTRUCTIONS: To withhold authority to vote for any nominee, strike a line
                      through such nominee's name below.)
 
                 JOHN L. CRARY                ROBERT P. HARTZELL
 
2.  PROPOSAL NO. 2 -- To approve an amendment to the Company's Certificate of
    Incorporation with respect to certain matters under California law.
 
             / / FOR             / / AGAINST             / / ABSTAIN
 
3.  PROPOSAL NO. 3 -- To approve an amendment to the Company's Bylaws with
    respect to certain matters under California law.
 
             / / FOR             / / AGAINST             / / ABSTAIN
 
4.  To transact such other business as may properly come before the Meeting and
    any adjournment or adjournments or postponements thereof. Management
    currently knows of no other business to be presented by or on behalf of the
    Company or its Board of Directors at the Meeting.
 
 THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS AND MAY BE REVOKED
                               PRIOR TO ITS EXERCISE.
              PLEASE SIGN AND DATE ON THE REVERSE SIDE OF THIS PROXY.
<PAGE>
    THE BOARD OF DIRECTORS RECOMMENDS A VOTE OF "AUTHORITY GIVEN" FOR THE
ELECTION OF DIRECTORS AND "FOR" THE PROPOSALS TO AMEND THE CERTIFICATE OF
INCORPORATION AND BYLAWS. THE PROXY CONFERS AUTHORITY TO AND SHALL BE VOTED
"AUTHORITY GIVEN" FOR THE ELECTION OF DIRECTORS AND "FOR" THE PROPOSALS TO
APPROVE AMENDMENTS TO THE CERTIFICATE OF INCORPORATION AND BYLAWS UNLESS OTHER
INSTRUCTIONS ARE INDICATED, IN WHICH CASE THE PROXY SHALL BE VOTED IN ACCORDANCE
WITH SUCH INSTRUCTIONS.
 
    IF ANY OTHER BUSINESS IS PRESENTED AT THE MEETING, THIS PROXY SHALL BE VOTED
IN ACCORDANCE WITH THE RECOMMENDATIONS OF THE BOARD OF DIRECTORS.
                                             Dated: ______________________, 1998
                                             ___________________________________
                                                    (Please Print Name)
                                           _____________________________________
                                            (Signature of Class A Stockholder)
                                           _____________________________________
                                                    (Please print name)
                                           _____________________________________
                                                (Signature of Stockholder)
 
                                           Please date this Proxy and sign your
                                           name as it appears on your stock
                                           certificates. (Executors,
                                           administrators, trustees, etc.,
                                           should give their full titles. All
                                           joint owners should sign).
 
                                           I do / / do not / / expect to attend
                                           the Meeting.
                                           Number of Persons: ____________
<PAGE>

PRELIMINARY COPY
- ----------------
                                          
                      REVOCABLE PROXY FOR CLASS B COMMON STOCK
                                          
                               SCHEID VINEYARDS INC.
                   ANNUAL MEETING OF STOCKHOLDERS -- MAY 28, 1998
                                          
     The undersigned stockholder(s) of Scheid Vineyards Inc. (the "Company") 
hereby nominates, constitutes and appoints Alfred G. Scheid, Scott D. Scheid 
and Heidi M. Scheid, and each of them, the attorney, agent and proxy of the 
undersigned, with full power of substitution, to vote all shares of CLASS B 
COMMON STOCK of the Company that the undersigned is entitled to vote at the 
Annual Meeting of Stockholders of the Company to be held at the World Trade 
Club, located in the World Trade Center, Ferry Building, on the Embarcadero 
at Market Street, San Francisco, California, at 3:00 p.m. (local time) on 
Thursday, May 28, 1998, and any and all adjournments or postponements 
thereof, with respect to the matters described in the accompanying Proxy 
Statement, and in their discretion, on such other matters which properly come 
before the meeting, as fully and with the same force and effect as the 
undersigned might or could do if personally present thereat, as follows:

1. PROPOSAL NO. 1         / /  AUTHORITY GIVEN        / /   WITHHOLD AUTHORITY
   ELECTION OF DIRECTORS        to vote for the nominees    to vote for the 
                                listed below (except as     nominees.
                                indicated to the contrary
                                below). 

                                          
    (INSTRUCTIONS:  To withhold authority to vote for any nominee, strike a line
                        through such nominee's name below.)

        ALFRED G. SCHEID        SCOTT D. SCHEID          HEIDI M. SCHEID

2. PROPOSAL NO. 2 -- To approve an amendment to the Company's Certificate of
   Incorporation with respect to certain matters under California law.

               / / FOR              / /  AGAINST           / /  ABSTAIN

3. PROPOSAL NO. 3 -- To approve an amendment to the Company's Bylaws with
   respect to certain matters under California law.

              / / FOR             / /   AGAINST           / /  ABSTAIN

4. To transact such other business as may properly come before the Meeting and
   any adjournment or adjournments or postponements thereof.  Management
   currently knows of no other business to be presented by or on behalf of the
   Company or its Board of Directors at the Meeting.

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS AND MAY BE REVOKED
    PRIOR TO ITS EXERCISE.  PLEASE SIGN AND DATE ON THE REVERSE SIDE OF
                               THIS PROXY.

<PAGE>

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE OF "AUTHORITY GIVEN" FOR THE 
ELECTION OF DIRECTORS AND "FOR" THE PROPOSALS TO AMEND THE CERTIFICATE OF 
INCORPORATION AND BYLAWS.  THE PROXY CONFERS AUTHORITY TO AND SHALL BE VOTED 
"AUTHORITY GIVEN" FOR THE ELECTION OF DIRECTORS AND "FOR" THE PROPOSALS TO 
APPROVE AMENDMENTS TO THE CERTIFICATE OF INCORPORATION AND BYLAWS UNLESS 
OTHER INSTRUCTIONS ARE INDICATED, IN WHICH CASE THE PROXY SHALL BE VOTED IN 
ACCORDANCE WITH SUCH INSTRUCTIONS.

     IF ANY OTHER BUSINESS IS PRESENTED AT THE MEETING, THIS PROXY SHALL BE 
VOTED IN ACCORDANCE WITH THE RECOMMENDATIONS OF THE BOARD OF DIRECTORS.
                                          
                                         Dated:                        , 1998
                                               -----------------------

                                         --------------------------------------
                                                 (Please print name)

                                         --------------------------------------
                                           (Signature of Class B Stockholder)

                                         --------------------------------------
                                                   (Please print name)

                                         --------------------------------------
                                              (Signature of Stockholder)

                                         Please date this Proxy and sign your
                                         name as it appears on your stock 
                                         certificates.  (Executors,
                                         administrators, trustees, etc., should
                                         give their full titles.  All joint
                                         owners should sign).

                                         I do / /  do not / / expect to attend 
                                         the Meeting.

                                         Number of Persons:
                                                           ----------------


                                       -2-



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