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Filed by Media Metrix, Inc.
Pursuant to Rule 425 under the Securities Act of 1933
Subject Company: Jupiter Communications, Inc.
Commission File No. 000-27537
INITIAL JUPITER AND MEDIA METRIX COLLABORATION YIELDS DATA AND INSIGHT INTO
NAPSTER EXPLOSION
Filesharing Capability Boosts Napster Use; Threatens to Impact Media Players
NEW YORK, JULY 26, 2000 -- Media players' mere presence on PCs may not secure
their continued dominance within today's digital music wars, according to a
joint report from Jupiter Communications, Inc. (Nasdaq: JPTR) and Media Metrix,
Inc. (Nasdaq: MMXI). According to Media Metrix data, nearly 80 percent of
Napster owners used the music filesharing application during March 2000; less
than 40 percent of owners of RealPlayer, RealJukebox, and Windows Media Player
used these widely distributed applications during the same period. Jupiter
analysts believe that if Napster use continues to increase at its current pace,
it threatens to displace use of the some of the most established music players
battling for market share currently.
These findings are part of a joint report issued today by Jupiter Communications
and Media Metrix, combining analysts' insight and industry standard measurement
data. This initial report includes Internet market forecasts, consumer
behavioral trends, music-application use, and demographics, providing a snapshot
of the rapidly changing digital-music landscape.
"Napster is the definitive killer application for the online music industry,"
said Aram Sinnreich, an analyst with Jupiter. "Given its frequency and intensity
of use, Napster threatens to spill over into the domains of existing music
applications, commanding an ever greater share of time and attention that online
music fans spend interacting with music."
In June, Jupiter and Media Metrix announced that the two companies would merge
to create the global leader in Internet information services. The combined
company will deliver innovative and comprehensive Internet measurement,
analysis, events, and advice to provide businesses with unmatched global
resources for understanding and profiting from the Internet.
"This collaboration is a glimpse of the unparalleled, data-rich reports that
Jupiter and Media Metrix can produce together to better serve Internet
executives as they make key business decisions," said Gene DeRose, CEO of
Jupiter Communications, and president and vice chairman of the soon-to-be formed
Jupiter Media Metrix.
"Our ability to tap into the collective strengths across our businesses allows
us to deliver unprecedented insight into key trends across a variety of
industries," said Mary Ann Packo, president of Media Metrix and co-COO of the
soon-to-be formed Jupiter Media Metrix. "This is all about combining the best
research, analysis, and forecasts for the industry."
The Jupiter and Media Metrix report was distributed to attendees at Plug.In: The
Jupiter Online Music Forum. Copies of the report are available free of charge at
http://plugin.jup.com.
ABOUT JUPITER COMMUNICATIONS, INC.
Jupiter Communications, Inc. (Nasdaq:JPTR) is a leading provider of research on
Internet commerce. Jupiter's research, which is solely focused on the Internet
economy, provides clients with comprehensive views of industry trends,
forecasts, and best practices. The company's research services are provided
primarily through its continuous subscription services. Jupiter also produces a
wide range of conferences that offer senior executives the opportunity to hear
firsthand the insights of its analysts and the leading decision-makers in the
Internet and technology industries. Jupiter Communications is based in New York
City, with operations in London, San Francisco, Stockholm, Sydney, and Tokyo.
For more information on Jupiter Communications visit http://www.jup.com.
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ABOUT MEDIA METRIX, INC.
Media Metrix, Inc. (Nasdaq: MMXI), with over 900 clients, is the leader and
pioneer in Internet and Digital Media measurement and the industry's source for
the most compressive reliable and timely audience ratings, e-commerce,
advertising and technology measurement services. Media Metrix' AdRelevance
division, through its superior or ad tracking technology, provides clients the
most comprehensive data on where, when, how and how much Web marketers and their
competition are advertising online.
Media Metrix has worldwide majority-owned operations through partnerships with
media and market research leaders around the world. Media Metrix' European
affiliate, known as MMXI Europe, operates in France, Germany, Sweden, and the
United Kingdom. Media Metrix also operates in Australia, Canada, Japan, Latin
America and the United States. The Company provides advertising agencies, media
companies, e-commerce marketers, financial services and technology companies
with the most comprehensive coverage of all digital media (including more than
21,000 Web sites and online properties). Media Metrix utilizes its patented,
superior operating-system metering methodology to track Internet and Digital
Media audience usage behavior in real-time - click-by-click, page-by-page,
minute-by-minute. Media Metrix has a sample of more than 100,000 people under
measurement worldwide, yielding monthly weekly, and daily data collection and
reporting. Please visit us at www.mediametrix.com for more information.
* * * * * * * * * *
Cautionary note regarding forward-looking statements under the Private
Securities Litigation Reform Act of 1995: information in this release that
involves Media Metrix and, assuming the merger with Jupiter is completed, the
combined company's expectations, beliefs, hopes, plans, intentions or
strategies regarding the future are forward-looking statements that involve
risks and uncertainties. These statements include statements about Jupiter's,
Media Metrix's and the combined company's strategies in the marketplace, their
market positions and their relationships with customers. All forward-looking
statements included in this release are based upon information available to
Media Metrix as of the date of the release, and neither Media Metrix nor the
combined company assumes any obligation to update any such forward-looking
statement. These statements are not guarantees of future performance and actual
results could differ materially from each company's current expectations.
Factors that could cause or contribute to such differences include, but are not
limited to, the completion of the merger, and if completed, the successful
integration of the two companies. The risks associated with Media Metrix's
business that may affect its operating results are discussed in Media Metrix's
annual report on form 10-K for the year ended December 31, 1999 filed with the
Securities and Exchange Commission ("SEC") on March 28, 2000 and Media Metrix's
quarterly reports on form 10-Q filed with the SEC. You are encouraged to read
this information carefully.
Additional information and where to find it: It is expected that Media Metrix
will file a registration statement on SEC form S-4 with the SEC in connection
with the merger, and that Jupiter and Media Metrix will mail a joint proxy
statement/prospectus to stockholders of Jupiter and Media Metrix containing
information about the merger. Investors and security holders are urged to read
the registration statement and the joint proxy statement/prospectus carefully
when they are available. The registration statement and the joint proxy
statement/prospectus will contain important information about Jupiter, Media
Metrix, the merger, the persons soliciting proxies relating to the merger,
their interests in the merger, and related matters. Investors and security
holders will be able to obtain free copies of these documents, once available,
as well as each company's other SEC filings, through the website maintained by
the SEC at http://www.sec.gov. Free copies of the joint proxy
statement/prospectus, once available, and Media Metrix's other SEC filings may
be obtained from Media Metrix by directing a request through the Investor
Relations portion of Media Metrix's website at http://www.mediametrix.com or by
mail to Media Metrix, Inc., 250 Park Avenue South, 7th flr. New York, NY 10003,
attention: Investor Relations, Telephone: (212) 515-8700.
In addition to the registration statement and the joint proxy
statement/prospectus, Media Metrix files annual, quarterly and special reports,
proxy statements and other information with the SEC. You may read and copy any
reports, statements or other information filed by Media Metrix at the SEC
Public Reference rooms at 450 Fifth Street, N.W., Washington, D.C. 20549 or at
any of the SEC'S other Public Reference Rooms in New York, New York and
Chicago, Illinois. Please call the SEC at 1-800-SEC-0330 for further
information on the Public Reference Rooms.
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Media Metrix's filings with the SEC are also available to the public from
Commercial Document-Retrieval Services and at the website maintained by the SEC
at HTTP://WWW.SEC.GOV.
PARTICIPANTS IN SOLICITATION: Information concerning the participants in the
solicitation is set forth in a Current Report on Form 8-K filed by Media Metrix
on June 27, 2000.
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