AMERICAN EQUITY INVESTMENT LIFE HOLDING CO
10-12G, 1999-05-06
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                                     FORM 10

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

     Pursuant to Section 12(b) or (g) of The Securities Exchange Act of 1934


                 American Equity Investment Life Holding Company

              Iowa                                      42-1447959          
              ----                                      ----------          
     State of Incorporation                    IRS employer Identification No.


      5000 Westown Parkway, Suite 440
        West Des Moines, Iowa 50266                   (515) 221-0002
        ---------------------------                   --------------
   Address of principal executive offices                Telephone



        Securities registered pursuant to Section 12(b) of the Act: None


           Securities registered pursuant to Section 12(g) of the Act:
                      Common stock, par value $1 per share

================================================================================
<PAGE>
 
Item 1.  Business

Background and Organization of the Company

         The Company was formed on December 15, 1995, to develop, market, issue
and administer annuities and life insurance through its insurance subsidiary,
American Equity Investment Life Insurance Company. As a foundation for beginning
its business, the Company acquired two blocks of in force insurance business
from American Life and Casualty Insurance Company ("American Life"), the
principal operating subsidiary of The Statesman Group, Inc. ("Statesman"), of
which, the Company's named executive officers were previously officers (the
"American Life Purchase"). In addition to the American Life Purchase, the
Company also acquired Century Life Insurance Company ("Century") to expand its
licensing authority to 23 states and the District of Columbia (the "Century
Purchase"). Concurrent with the Century Purchase, the Company merged American
Equity Investment Life Insurance Company into Century and renamed the merged
entity American Equity Investment Life Insurance Company (the "Life Company").

         The Company was originally incorporated under the laws of Delaware on
December 15, 1995. On January 7, 1998, the Company's state of incorporation was
changed from Delaware to Iowa. The Company's executive offices are located at
5000 Westown Parkway, Suite 440, West Des Moines, IA 50266, and its telephone
number is 515-221-0002.

         The Company's business consists primarily of the sale of fixed
annuities, including equity-index annuities. Fixed annuities are savings
vehicles through which a purchaser deposits one or more premium payments with an
insurance company in exchange for a guarantee of principal and tax-deferred
accrual of earnings at specified rates. The policyholder may withdraw the
accumulated value of the annuity as a lump sum or as a stream of payments for a
fixed term or for life. In 1998, the Company developed its first variable
annuity which became available for sale in July, 1998. Variable annuities differ
from fixed annuities in that the policyholder, rather than the issuer, bears the
investment risk, and the policyholder's rate of return is dependent upon the
performance of the particular investment option selected by the policyholder.
The Company's business strategy is to focus on its annuity business and earn
predictable returns by managing investment spreads and controlling investment
risk.

Annuity Market Overview

         The Company's target market includes the group of individuals now aged
45-75 who are seeking to accumulate tax-deferred savings. The Company believes
that significant growth opportunities exist for annuity products because of
favorable demographic and economic trends. According to the U. S. Census Bureau,
there were 33.5 million Americans age 65 and older in 1995, representing 13% of
the U. S. population. By 2030, this sector of the population is expected to
increase to 22% of the total population. The Company's products are particularly
attractive to this group as a result of the guarantee of principal, competitive
rates of credited interest, tax-deferred growth and alternative payout options.

         According to the Life Insurance Marketing and Research Association,
annuity sales were an estimated $128.3 billion in 1998 versus $126.3 billion in
1997. Historically, fixed annuities have represented a substantial majority of
all annuity sales; however, over the past few years, sales of variable annuities
have experienced substantial increases. In 1998, variable annuity sales
increased 12% to $98.8 billion and fixed annuity sales decreased 23% to $29.5
billion. The decline in the contribution of fixed annuities to total annual
annuity sales is a result of several factors including, but not limited to, the
recent strong performance of equity markets relative to bond markets. The
Company believes its equity-index annuities, which have a crediting rate linked
to the change in the Standard & Poor's Corporation ("S&P") 500 Index, appeal to
purchasers interested in participating in equity markets without the risk of
loss of principal. 

                                       

                                       2
<PAGE>
 
Products

         The Company's products include traditional fixed rate annuities,
equity-index annuities, a variable annuity and life insurance products.

         Traditional Fixed Rate Annuities. These products, which accounted for
57% of the total annuity premiums collected during 1998, include single premium
deferred annuities ("SPDAs"), flexible premium deferred annuities ("FPDAs") and
single premium immediate annuities ("SPIAs"). An SPDA generally involves the
tax-deferred accumulation of interest on a single premium paid by the
policyholder. After a number of years, as specified in the annuity contract, the
annuitant may elect to take the proceeds of the annuity either in a single
payment or in a series of payments for life, for a fixed number of years, or for
a combination thereof. FPDAs are similar to SPDAs in many respects, except that
the FPDA allows additional premium payments in varying amounts by the
policyholder without the filing of a new application. The Company's SPDAs and
FPDAs generally have an interest rate (the "crediting rate") that is guaranteed
by the Company for the first policy year, after which, the Company has the
discretionary ability to change the crediting rate to any rate at or above a
guaranteed minimum rate. The guaranteed rate on all policies in force and new
issues ranges from 3% to 4%. The initial crediting rate is largely a function of
the interest rate the Company can earn on invested assets acquired with new
annuity fund deposits and the rates offered on similar products by the Company's
competitors. For subsequent adjustments to crediting rates, the Company takes
into account the yield on its investment portfolio, annuity surrender
assumptions, competitive industry pricing and crediting rate history for
particular groups of annuity policies with similar characteristics.

         Approximately 81% of the Company's traditional fixed rate annuity sales
have been "bonus" products. The initial crediting rate on these products
specifies a bonus crediting rate ranging from 1% to 7% of the annuity deposit
for the first policy year only. After the first year, the bonus interest portion
of the initial crediting rate is automatically discontinued, and the renewal
crediting rate is established. Generally, there is a compensating adjustment in
the commission paid to the agent to offset the first year interest bonus. As of
December 31, 1998, crediting rates on the Company's outstanding SPDAs and FPDAs
generally ranged from 5.0% to 5.4% excluding interest bonuses guaranteed for the
first year. The average crediting rate including interest bonuses was 7.06%, and
the average rate excluding bonuses was 5.21%.

         The policyholder is typically permitted to withdraw all or a part of
the premium paid, plus accumulated interest credited to the account (the
"accumulation value"), subject to the assessment of a surrender charge for
withdrawals in excess of specified limits. Most of the Company's SPDAs and FPDAs
provide for penalty-free withdrawals of up to 10% of the accumulation value each
year after the first year, subject to limitations. Withdrawals in excess of
allowable penalty-free amounts are assessed a surrender charge during a penalty
period which generally ranges from five to fifteen years after the date the
policy is issued. This surrender charge is initially 9% to 25% of the
accumulation value and generally decreases by approximately one to two
percentage points per year during the surrender charge period. Surrender charges
are set at levels to protect the Company from loss on early terminations and to
reduce the likelihood of policyholders terminating their policies during periods
of increasing interest rates. This practice lengthens the effective duration of
the policy liabilities and enables the Company to maintain profitability on such
policies.

         The Company's SPIAs are designed to provide a series of periodic
payments for a fixed period of time or for life, according to the policyholder's
choice at the time of issue. The amounts, frequency, and length of time of the
payments are fixed at the outset of the annuity contract. SPIAs are often
purchased by persons at or near retirement age who desire a steady stream of
payments over a future period of years. The single premium is often the payout
from a terminated annuity contract. The implicit interest rate on SPIAs is based
on market conditions when the policy is issued. The implicit interest rate on
the Company's outstanding SPIAs averaged 5.11% at December 31, 1998.

                                       3
<PAGE>
 
         Equity-Index Annuities. The Company's fixed annuity products currently
include nine equity-index products, which accounted for approximately 43% of the
total annuity premiums collected during 1998. These products allow purchasers to
earn investment returns based upon equity index averages without the risk of
loss of their principal and have all the other benefits of a typical fixed
annuity, including deferral of income taxes on accumulated earnings.

         The annuity's contract value is equal to the premiums paid increased
for returns based upon a percentage (the "participation rate") of the average
annual gains in the S&P 500 Index, subject to a minimum guaranteed value. The
participation rate generally varies among the equity-index products from 65% to
80%, and may be reset annually by the Company. Certain of the products have a
100% participation rate, but charge an asset fee of 1% to 3.95% which may also
be reset annually by the Company and is deducted on each policy anniversary. The
minimum guaranteed values are equal to 80% - 100% of the premium collected plus
interest credited at an annual rate of 3%. The annuities provide for
penalty-free withdrawals of up to 10% of premium in each year after the first
year of the annuity's term. Other withdrawals are subject to a surrender charge
ranging initially from 9% to 15% over a surrender period of from five to fifteen
years. During the applicable period, the surrender charges on some equity-index
products remain level, while on other equity-index products, the surrender
charges decline by one to two percentage points per year. The Company purchases
S&P 500 Index call options as an investment to provide the income needed to fund
the amount of the average annual gains required to be credited on the
equity-index products

         Variable Annuities. Variable annuities offer contract holders a rate of
return based on the specific investment portfolios into which premiums may be
directed, as chosen by the contract owner. Profits on variable annuities are
derived from the fees charged to contract owners rather than from the investment
spread. The Company shares in 30% of the risks, costs and operating results of
these products through a reinsurance arrangement (See Item 1. Business -
Reinsurance and Item 7. Certain Relationships and Related Transactions).

         Life Insurance. These products include traditional, universal life and
other interest-sensitive life insurance products. As a result of the American
Life Purchase, the Company is one of the largest life insurance carriers for
members of the state National Guard Associations with more than $1.9 billion of
life insurance in force. The Company intends to continue offering a complete
line of life insurance products for this market.

Investments

         Investment activities are an integral part of the Company's business;
investment income is a significant component of the Company's total revenues.
Profitability of many of the Company's products is significantly affected by
spreads between interest yields on investments and rates credited on insurance
liabilities. Although substantially all credited rates on SPDAs and FPDAs may be
changed annually, changes in crediting rates may not be sufficient to maintain
targeted investment spreads in all economic and market environments. In
addition, competition and other factors, including the impact of the level of
surrenders and withdrawals, may limit the Company's ability to adjust or to
maintain crediting rates at levels necessary to avoid narrowing of spreads under
certain market conditions. As of December 31, 1998, the average yield, computed
on the cost basis of the Company's investment portfolio, was 7.46%.

         The Company manages the equity-based risk component of its equity-index
annuities by purchasing S&P 500 Index call options to hedge such risk and
adjusting the participation rate or asset fee rate to reflect the change in the
cost of such options (which varies based on market conditions). Accordingly, the
Company is able to focus on managing the interest rate spread component of such
products.

                                       4
<PAGE>
 
         For additional information regarding the composition of the Company's
investment portfolio and the Company's interest rate risk management, see
"Management Discussion and Analysis of Financial Condition and Results of
Operations" and Note 4 of the Notes to Audited Consolidated Financial
Statements.

Marketing

         The Company markets its products through a variable cost brokerage
distribution network and emphasizes high quality service to its agents and
policyholders. Approximately 95% of new annuity policies are issued within 24
hours of receipt by the Company of the application and initial premium, and
commissions to agents are paid weekly. The Company believes these factors have
been significant in building excellent relationships with its existing agency
force.

         The Company has recruited approximately 12,500 independent agents and
agencies ranging in profile from national sales organizations to personal
producing general agents. In its recruitment efforts, the Company emphasizes
that agents have direct access to the Company's executive officers, giving it an
edge in recruiting over larger and foreign-owned competitors. The Company also
uses a variety of incentive programs and deferred compensation programs to
attract agents (see Note 9 of the Notes to Audited Consolidated Financial
Statements). The Company is currently licensed to sell its produces in 39 states
and the District of Columbia.

         The insurance brokerage distribution system is comprised of insurance
brokers and marketing organizations. The Company is pursuing a strategy to
increase the size of its brokerage distribution network by developing
relationships with national and regional marketing organizations. These
organizations typically recruit agents for the Company by advertising the
Company's products and its commission structure, through direct mail
advertising, or through seminars for insurance agents and brokers. These
organizations bear most of the cost incurred in marketing the Company's
products. The Company compensates marketing organizations by paying them a
percentage of the commissions earned on new annuity and life policy sales
generated by the agents recruited in such organizations. The Company also
conducts other incentive programs for agents from time to time. The Company
generally does not enter into exclusive arrangements with these marketing
organizations.

         One of the Company's national marketing organizations accounted for
more than 10% of the annuity deposits and insurance premium collections during
1998. This organization produced approximately 16% of the collections. The
states with the largest share of direct premiums collected are: California
(16%), Florida (12%), Michigan (10%), and Arizona (8%) and Texas (8%).

Competition and Ratings

         The Company operates in a highly regulated and highly competitive
industry and most of its competitors are substantially larger and enjoy
substantially greater financial resources, higher ratings, broader and more
diversified product lines and more widespread agency relationships. The
Company's annuity products compete not only with products sold by other
insurance companies (including other fixed and equity-index annuities and
variable annuities) but also with mutual fund products, traditional bank
investments and other investment and retirement funding alternatives. Insurers
compete with other insurance companies, financial intermediaries and other
institutions based on a number of features, including pricing and other product
terms, service provided to distribution channels and policyholders, and ratings.

         The distributors and purchasers for the Company's products use the
financial strength ratings assigned to an insurer by independent rating agencies
as one factor in determining which insurer's annuity to market or purchase. Such
ratings generally involve quantitative and qualitative evaluations of a
company's financial condition and operating performance. Generally, rating
agencies base their ratings upon information furnished to 

                                       5
<PAGE>
 
them by the insurer and upon their own investigations, studies and assumptions.
Ratings are based upon factors of concern to policyholders, agents and
intermediaries and are not directed toward the protection of investors.

         In recent years, the market for annuities has been dominated by those
insurers with the highest ratings. The Life Company has received a rating of "A-
(Excellent)" from A.M. Best Company. ("A.M. Best"). A.M. Best reviews its
ratings of insurance companies from time to time. There can be no assurance that
any particular rating will continue for any given period of time or that it will
not be changed or withdrawn entirely if, in the judgment of A.M. Best,
circumstances so warrant. If the Life Company's A.M. Best rating were to be
downgraded for any reason, the Company could experience a material decline in
the sales of its products and the persistency of its in force business.

Reinsurance

         Consistent with the general practice of the life insurance industry,
the Life Company enters into agreements of indemnity reinsurance with other
insurance companies in order to reinsure portions of the coverage provided by
its insurance products. Indemnity reinsurance agreements are intended to limit a
life insurer's maximum loss on a large or unusually hazardous risk or to
diversify its risks. Indemnity reinsurance does not discharge the original
insurer's primary liability to the insured. The Company's reinsured business is
primarily ceded to two reinsurers. The Company believes the assuming companies
are able to honor all contractual commitments, based on its periodic review of
their financial statements, insurance industry reports and reports filed with
state insurance departments. The Company does not use financial or surplus
relief reinsurance.

         As of December 31, 1998, the policy risk retention limit was $100,000
or less on all policies issued by the Company. Reinsurance ceded by the Company
was immaterial and reinsurance assumed (the American Life Purchase) represented
more than 99% of net life insurance in force.

         During 1998, the Life Company entered into a modified coinsurance
agreement to cede 70% of its variable life and variable annuity business to Farm
Bureau Life Insurance Company (see Item 4. Security Ownership of Certain
Beneficial Owners and Management and Item 7. Certain Relationships and Related
Transactions). Amounts paid pursuant to this arrangement were immaterial during
1998.

Service Company Agreement

         On January 15, 1997, the Life Company entered into a general agency
commission and servicing agreement (the "Service Company Agreement") with
American Equity Investment Service Company (the "Service Company") pursuant to
which the Service Company agreed to pay a specified portion of the commissions
due to the Life Company's agents on new annuity business written by the Life
Company, and the Life Company agreed to pay renewal and other commissions to the
Service Company on this business, principally based upon the account balances of
the annuities remaining in force over a specified period. The Service Company
has assigned its rights under the Service Company Agreement to a lender as
collateral security for a $35 million line of credit made to D.J. Noble, the
Company's chairman and president, as borrower and recontributed by him as a loan
to the Service Company. The Service Company is wholly-owned by Mr. Noble.

         The Service Company Agreement initially increases the Life Company's
statutory capital and surplus enabling it to conduct a comparatively greater
volume of business. The termination of the Service Company Agreement would
reduce the Life Company's capacity to further develop its annuity business.
Under the Service Company Agreement, the Life Company is required to comply with
certain recurring obligations, the breach of which shall constitute an event of
default. Such agreement is not assignable without the prior written consent of
the other party and expires on December 31, 2005.

                                       6
<PAGE>
 
Regulation

         Life insurance companies are subject to regulation and supervision by
the states in which they transact business. State insurance laws establish
supervisory agencies with broad regulatory authority, including the power to:
(i) grant and revoke licenses to transact business; (ii) regulate and supervise
trade practices and market conduct; (iii) establish guaranty associations; (iv)
license agents; (v) approve policy forms; (vi) approve premium rates for some
lines of business; (vii) establish reserve requirements; (viii) prescribe the
form and content of required financial statements and reports; (ix) determine
the reasonableness and adequacy of statutory capital and surplus; (x) perform
financial, market conduct and other examinations; (xi) define acceptable
accounting principles; (xii) regulate the type and amount of permitted
investments; and (xiii) limit the amount of dividends and surplus note payments
that can be paid without obtaining regulatory approval. The Life Company is
subject to periodic examinations by state regulatory authorities. The Iowa
Insurance Division completed a examination of the Life Company as of December
31, 1997 in 1998. No adjustments were recommended or required as a result of
this examination.

         Most states have also enacted regulations on the activities of
insurance holding company systems, including acquisitions, extraordinary
dividends, the terms of surplus notes, the terms of affiliate transactions and
other related matters. The Company and the Life Company are registered pursuant
to such legislation in Iowa. Recently, a number of state legislatures have
considered or have enacted legislative proposals that alter, and in many cases,
increase, the authority of state agencies to regulate insurance companies and
holding company systems.

         Most states, including Iowa, where the Life Company is domiciled, have
enacted legislation or adopted administrative regulations affecting the
acquisition of control of insurance companies as well as transactions between
insurance companies and persons controlling them. The nature and extent of such
legislation and regulations currently in effect vary from state to state.
However, most states require administrative approval of the direct or indirect
acquisition of 10% or more of the outstanding voting securities of an insurance
company incorporated in the state. The acquisition of 10% of such securities is
generally deemed to be the acquisition of "control" for the purpose of the
holding company statutes and requires not only the filing of detailed
information concerning the acquiring parties and the plan of acquisition, but
also administrative approval prior to the acquisition. In many states, the
insurance authority may find the "control" in fact does not exist in
circumstances in which a person owns or controls more than 10% of the voting
securities.

         Although the federal government does not directly regulate the business
of insurance, federal legislation and administrative policies in several areas,
including pension regulation, age and sex discrimination, financial services
regulation, securities regulation and federal taxation can significantly affect
the insurance business. In addition, legislation has been introduced from time
to time in Congress that could result in the federal government assuming some
role in regulating insurance companies or allowing combinations between
insurance companies, banks and other entities.

         The Securities and Exchange Commission has requested comments as to
whether equity-index annuities, such as those sold by the Company, should be
treated as securities under the Federal securities laws rather than as insurance
products. Treatment of these products as securities would likely require
additional registration and licensing of these products and the agents selling
them, as well as cause the Company to seek additional marketing relationships
for these products.

         In recent years, the National Association of Insurance Commissioners
(an association of state regulators and their staffs, the "NAIC") has approved
and recommended to the states for adoption and implementation several model laws
and regulations including: (i) investment reserve requirements; (ii) risk-based
capital ("RBC") standards for determining the level of statutory capital and
surplus an insurer must maintain in relation to its 

                                       7
<PAGE>
 
investment and insurance risks; (iii) codification of insurance accounting
principles; (iv) additional investment restrictions; and (v) restrictions on a
insurance company's ability to pay dividends. The NAIC is currently developing
new model laws or regulations, including: (i) product design standards; (ii)
reserve requirements; and (iii) product illustrations. These model laws and
regulations may be adopted by the various states in which the Life Company is
licensed, but the ultimate content and timing of any statutes and regulations
adopted by the states cannot be determined at this time. Its is not possible to
predict the future impact of changing state and federal regulations on the
Company's operations, and there can be no assurance that existing insurance
related laws and regulations will not become more restrictive in the future or
that laws and regulations enacted in the future will not be more restrictive.

         The NAIC's RBC requirements are intended to be used by insurance
regulators as an early warning tool to identify deteriorating or weakly
capitalized insurance companies for the purpose of initiating regulatory action.
Such requirements are not designed as a ranking mechanism for adequately
capitalized companies. In addition, the RBC formula defines a new minimum
capital standard which supplements low, fixed minimum capital and surplus
requirements previously implemented on a state-by-state basis.

         The NAIC's RBC requirements provide for four levels of regulatory
attention depending on the ratio of a company's total adjusted capital (defined
as the total of its statutory capital, surplus, asset valuation reserve and
certain other adjustments) to its RBC. Calculations using the NAIC formula at
December 31, 1998, indicate that the ratio of total adjusted capital to RBC for
the Company exceeded by more than eight times the highest level at which
regulatory action might be triggered.

         The Life Company also may be required under the solvency or guaranty
laws of most states in which it does business to pay assessments (up to certain
prescribed limits) to fund policyholder losses or liabilities of insolvent
insurance companies. These assessments may be deferred or forgiven under most
guaranty laws if they would threaten an insurer's financial strength and, in
certain instances, may be offset against future premium taxes. Assessments
related to business reinsured for periods prior to the effective date of the
reinsurance are the responsibility of the ceding companies (American Life and
Century). Given the short period of time since the inception of the Company's
business, the Company believes that assessments, if any, will be minimal.

Federal Income Taxation

         The annuity and life insurance products marketed and issued by the
Company generally provide the policyholder with an income tax advantage, as
compared to other savings investments, such as certificates of deposit and
taxable bonds, in that income taxation on any increases in the contract values
of these products is deferred until it is received by the policyholder. With
other savings investments, the increase in value is taxed as earned. Annuity
benefits and life insurance benefits, which accrue prior to the death of the
policyholder, are generally not taxable until paid. Life insurance death
benefits are generally exempt from income tax. Also, benefits received on
immediate annuities are recognized as taxable income ratably, as opposed to the
methods used for some other investments which tend to accelerate taxable income
into earlier years. The tax advantage for annuities and life insurance is
provided in the Internal Revenue Code of 1986, as amended (the "Code"), and is
generally followed in all states and other United States taxing jurisdictions.

         From time to time, various tax law changes have been proposed that
could have an adverse effect on the Company's business, including elimination of
all or a portion of the income tax advantage for annuities and life insurance.
If legislation were enacted to eliminate the tax deferral for annuities, such a
change would have an adverse effect on the ability of the Company to sell
non-qualified annuities (those not sold to an individual retirement account or
other qualified retirement plan).

                                       8
<PAGE>
 
         The Life Company is taxed under the life insurance company provisions
of the Code. Provisions in the Code require a portion of the expenses incurred
in selling insurance products to be deducted over a period of years, as opposed
to immediate deduction in the year incurred. This provision increases the tax
for statutory accounting purposes which reduces statutory surplus and,
accordingly, decreases the amount of cash dividends that may be paid by the Life
Company.

Employees

         As of December 31, 1998, the Company has 78 full-time employees, of
which 68 are located in Des Moines, Iowa, and 10 are located in the Pell City,
Alabama offices. The Company has experienced no work stoppages or strikes and
consider its relations with employees to be excellent. None of the employees are
represented by a union.

Other Subsidiaries

         The Company formed American Equity Investment Properties, L.C., an Iowa
limited liability company (the "Property Company") to hold title to an office
building in Birmingham, Alabama, where a portion of the Life Company's
operations were conducted. The Property Company received a $700,000 mortgage
loan from the Life Company to finance certain repairs and improvements needed to
market the property for sale or lease. The building was sold in 1998 and the
mortgage loan was repaid in full. The Property Company now holds the remaining
cash proceeds ($1,169,000 at December 31, 1998) from the sale of the building.
There are no present plans to dissolve the Property Company, which may be used
in the future to facilitate other aspects of the Company's business.

         On February 16, 1998, the Company formed American Equity Capital, Inc.,
an Iowa corporation, in connection with the introduction of variable products as
a part of the Company's product mix. American Equity Capital, Inc. will act as
the broker-dealer for the sale of the Company's variable products and will
recruit other broker-dealers to establish a distribution network for these
products.

                                       9
<PAGE>
 
Item 2.  Financial Information

Selected Financial Data

         The following table presents certain consolidated financial data for
the periods indicated and should be read in conjunction with the audited
consolidated financial statements, including notes thereto, and "Management's
Discussion and Analysis of Financial Condition and Results of Operations"
appearing elsewhere in this Form 10.

<TABLE>
<CAPTION>
                                                                                                  Period From
                                                                                                   12/28/95
                                                 Year Ended      Year Ended       Year Ended        through
                                                  12/31/98        12/31/97         12/31/96        12/31/95
                                                  --------        --------         --------        --------
<S>                                             <C>             <C>             <C>            <C>        
INCOME STATEMENT DATA:
Revenues
   Insurance policy income                      $ 11,170,655    $   11,436,803  $ 14,554,714   $     1,820
   Net investment income                          26,356,472         4,018,617       865,155         4,010
   Other income                                      426,782                --            --            --
                                                ------------    --------------  ------------   -----------
     Total revenues                               37,953,909        15,455,420    15,419,869         5,830

Benefits and expenses
   Insurance policy benefits and change in
     future policy benefits                        6,084,893         7,440,080     8,787,700            --
   Interest credited to account balances          15,837,912         2,129,686        77,831            --
   Interest expense on notes payable                 788,770           979,826       493,801            --
   Interest expense on amounts due under
     repurchase agreements                         1,528,718           291,547            --            --
   Amortization of deferred policy acquisition
     and value of insurance in force acquired      3,946,133         1,143,032       879,916            --
   Amortization of goodwill                           70,000            70,000        17,500            --
   Other operating costs and expenses              8,692,813         8,160,863     6,302,094        21,249
                                                ------------    --------------  ------------   -----------
     Total benefits and expenses                  36,949,239        20,215,034    16,558,842        21,249
                                                ------------    --------------  ------------   -----------

Income (loss) before income taxes                  1,004,670        (4,759,614)   (1,138,973)      (15,419)
Income tax (expense) benefit                        (760,483)        1,390,226            --            --
                                                -------------   --------------  ------------   -----------

Net income (loss)                               $    244,187    $   (3,369,388) $ (1,138,973)  $   (15,419)
                                                ============    ==============  ============   ===========

Basic earnings per common share                 $       0.05    $        (2.11) $      (1.90)  $     (0.05)
                                                 ===========    ==============  ============   ===========

Diluted earnings per common share               $       0.05    $        (2.11) $      (1.90)  $     (0.05)
                                                ============    ==============  ============   ===========

BALANCE SHEET DATA (at period end):
Total assets                                    $683,011,836    $  229,418,131  $ 35,214,597   $13,227,254
Policy benefit reserves                          541,082,179       155,998,268    11,846,566     4,251,306
Notes payable                                     10,000,000        10,000,000    10,000,000     4,000,000
Stockholders' equity                              66,130,521        54,426,049    10,137,102     2,984,581

OTHER DATA:
Life Company statutory capital and surplus      $ 80,947,913    $   64,709,809  $ 17,302,272   $ 6,098,581
Life Company statutory net income (loss)           4,803,545         4,470,284     1,174,811          (419)
</TABLE>

                                       10
<PAGE>
 
Management's Discussion and Analysis of Financial Condition and Results of
Operations

         Management's discussion and analysis reviews the consolidated financial
position of the Company at December 31, 1998 and 1997, and the consolidated
results of operations for the three years ended December 31, 1998, and where
appropriate, factors that may affect future financial performance. This analysis
should be read in conjunction with the audited consolidated financial
statements, notes thereto and selected financial data appearing elsewhere in
this Form 10.

         All statements, trend analyses and other information contained in this
report and elsewhere (such as in filings by the Company with the Securities and
Exchange Commission, press releases, presentations by the Company or its
management or oral statements) relative to markets for the Company's products
and trends in the Company's operations or financial results, as well as other
statements including words such as "anticipate," "believe," "plan," "estimate,"
"expect," "intend," and other similar expressions, constitute forward-looking
statements under the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to known and unknown risks, uncertainties
and other factors which may cause actual results to be materially different from
those contemplated by the forward-looking statements. Such factors include,
among other things:

o        general economic conditions and other factors, including prevailing
         interest rate levels and stock and credit market performance which may
         affect (among other things) the Company's ability to sell its products,
         its ability to access capital resources and the costs associated
         therewith, the market value of the Company's investments and the lapse
         rate and profitability of policies

o        customer response to new products and marketing initiatives

o        mortality and other factors which may affect the profitability of the
         Company's products

o        changes in the Federal income tax laws and regulations which may affect
         the relative income tax advantages of the Company's products

o        increasing competition in the sale of annuities

o        regulatory changes or actions, including those relating to regulation
         of financial services affecting (among other things) bank sales and
         underwriting of insurance products and regulation of the sale,
         underwriting and pricing of products

o        the ability to achieve Year 2000 readiness for significant systems and
         operations on a timely basis

o        the risk factors or uncertainties listed from time to time in the
         Company's private placement memorandums or hereafter, filings with the
         Securities and Exchange Commission

Results of Operations

         Business Overview. The Company effectively commenced business on
January 1, 1996, shortly after its formation and incorporation. As a foundation
for beginning its business, the Company acquired two blocks of in force
insurance business from another insurance company, of which many of the
Company's executive officers and employees were previously employees. Later in
1996, the Company acquired another life insurance company with no in force
insurance business which allowed the Company to expand its licensing authority
to sell insurance and annuities to 23 states and the District of Columbia. Since
then, Company management has expanded the Company's licensing to 39 states and
the District of Columbia.

                                       11
<PAGE>
 
         The Company specializes in the sale of individual fixed annuities
(primarily deferred annuities) and, to a lesser extent, also sells life
insurance products. Under generally accepted accounting principles, premium
collections for deferred annuities are reported as deposit liabilities instead
of as revenues. Earnings from products accounted for as deposit liabilities are
primarily generated from the excess of net investment income earned over the
interest credited to the policyholder, or the "investment spread," as well as
realized gains on investments. Revenue is also recognized from surrender charges
deducted from the policyholder's account balance.

         Commissions and certain other costs relating to the production of new
and renewal business are not expensed when incurred but instead are capitalized
as deferred policy acquisition costs. Deferred policy acquisition costs for
annuities are amortized into expense with the emergence of gross profits. Under
certain circumstances, deferred policy acquisition costs will be expensed
earlier than originally estimated, for example, when policy terminations are
higher than originally estimated and when investments relating to the
liabilities of such products are called or sold at a gain prior to anticipated
maturity.

         The Company began its marketing efforts for annuities in November, 1996
and collected $2,313,000 of annuity deposits in 1996. For the year ended
December 31, 1997, annuity deposits were $141,854,000, of which $121,430,000 was
collected in the second half of the year. For the year ended December 31, 1998,
annuity deposits were $377,917,000. The increased annuity production is a direct
result of the growth of the Company's agency force, which increased from
approximately 400 agents at December 31, 1996 to 4,450 agents at December 31,
1997 and 10,525 agents at December 31, 1998.

         Year Ended December 31, 1998. The Company had net income of $244,000 in
1998 compared to a net loss of $3,369,000 in 1997. Net income in 1998 is a
direct result of the substantial growth in the Company's annuity business which
began to accelerate in the third quarter of 1997. Annuity liabilities grew from
$23,657,000 at June 30, 1997 to $529,765,000 at December 31, 1998 and resulted
in a sizable increase in the Company's investment spread for 1998. While certain
expenses also increased as a result of the growth in the annuity business, the
incremental profits from the larger deposit base allowed the Company to offset a
greater portion of fixed operating costs and expenses. The 1998 results also
benefited from a non-recurring gain of $275,000 on the sale of an office
building located in Birmingham, Alabama from which the Company's operations in
that location were previously conducted (see Item 3. Properties) and from a
reduction in interest expense on notes payable as a result of lower interest
rates on outstanding indebtedness. The comparison of 1998 to 1997 was also
favorably impacted by the non-recurring costs and expenses recognized in 1997 as
discussed in the paragraph that follows.

         Year ended December 31, 1997. The Company incurred a net loss of
$3,369,000 for the year ended December 31, 1997, compared to a net loss of
$1,139,000 for the year ended December 31, 1996. The greater loss in 1997
primarily resulted from two non-recurring items as follows: (1) $1,236,000 for
agency and product development costs that were expensed in 1997 in the year
incurred rather than being capitalized and expensed in subsequent years as a
result of the Company's decision to adopt the provisions of SOP No. 98-5,
Reporting on the Costs of Start-up Activities, effective January 1, 1997 even
though adoption of SOP No. 98-5 was not mandated until January 1, 1999; and (2)
$628,000 for compensation expense attributable to an amendment to the stock
option agreement with the Company's chairman (see Note 9 of the Notes to Audited
Consolidated Financial Statements). Excluding the non-recurring items previously
discussed, the Company incurred a net loss of $1,505,000 in 1997 which was
slightly greater than the net loss of $1,139,000 in 1996. In both periods, the
losses were primarily a result of cost and expenses, including personnel,
occupancy and data processing, related to developing the Company's annuity
business. The greater loss in 1997 was attributable to an increase in these
development expenses associated with the Company's significant growth in new
annuity sales which began in the third quarter of 1997.

                                       12
<PAGE>
 
Financial Condition

         Investments. The Company's investment strategy is to maintain a
predominantly investment grade fixed income portfolio, provide adequate
liquidity to meet its cash obligations to policyholders and others and maximize
current income and total investment return through active investment management.
Consistent with this strategy, the Company's investments principally consist of
fixed maturity securities and short-term investments. The Company also has
approximately 2.6% of its invested assets at December 31, 1998 in derivative
instruments (S&P 500 Index call options) purchased in connection with the
issuance of equity-index annuities.

         Insurance statutes regulate the type of investments that the Life
Company is permitted to make and limit the amount of funds that may be used for
any one type of investment. In light of these statutes and regulations and the
Company's business and investment strategy, the Company generally seeks to
invest in United States government and government-agency securities and
corporate securities rated investment grade by established nationally recognized
rating organizations or in securities of comparable investment quality, if not
rated.

         The Company has classified all of its fixed maturity investments as
available-for-sale to maximize investment flexibility. Available-for-sale
securities are reported at market value and unrealized gains and losses, if any,
on these securities are included directly in a separate component of
stockholders' equity, thereby exposing stockholders' equity to incremental
volatility due to changes in market interest rates and the accompanying changes
in the reported value of securities classified as available-for-sale, with
stockholders' equity increasing as interest rates decline and, conversely,
decreasing as interest rates rise.

         Liabilities. The Company's liability for policy benefit reserves
increased $385,084,000 and $144,152,000 during 1998 and 1997, respectively, to
$541,082,000 at December 31, 1998 and $155,998,000 at December 31, 1997,
primarily due to annuity sales as discussed above.

         Substantially all of the Company's annuity products have a surrender
charge feature designed to reduce early withdrawal or surrender of the policies
and to partially compensate the Company for its costs if policies are withdrawn
early. Surrender charge periods on annuity policies currently being issued
generally range from five years to fifteen years. The initial surrender charge
on annuity policies ranges from 9% to 25% of the accumulation value and, with
respect to some products, the surrender charge decreases by approximately one to
two percentage points per year during the surrender charge period.
Notwithstanding these policy features, the withdrawal rates of policyholder
funds may be affected by changes in interest rates.

         On October 18, 1996, the Company borrowed $10,000,000 from two banks
under a variable rate revolving credit agreement with a maximum borrowing level
of $10,000,000. Proceeds from the borrowing were contributed to the capital and
surplus of the Life Company ($6,000,000) and used to refinance indebtedness
incurred by the Company to capitalize the Life Company at the time of its
formation ($4,000,000). At December 31, 1998, the interest rate on the notes is
7.56%. The loan matures on October 17, 1999 with an option for a one year
extension. Under this agreement, the Company is required to maintain minimum
capital and surplus levels at the Life Company and meet certain other financial
and operating ratio requirements. The Company is also prohibited from incurring
other indebtedness for borrowed money without obtaining a waiver from the
lenders and from paying dividends on its capital stock in excess of 10% of its
consolidated net income for the prior fiscal year.

                                       13
<PAGE>
 
         Stockholders' Equity. The Company was initially capitalized in
December, 1995 and January, 1996 through the issuance of shares of Common Stock
for cash of $4,000,000. Subsequent to its initial capitalization (400,000 shares
of Common Stock after May 29, 1996 100-for-1 stock split), the Company has
issued additional shares of Common Stock, warrants to purchase shares of Common
Stock and shares of Series Preferred Stock convertible into shares of Common
Stock in several private placement offerings as follows:


<TABLE>
<CAPTION>
                                                          No. Issued              Warrant  
                                                  ---------------------------     Exercise 
            Description           Issue Price      Shares            Warrants      Price
            -----------           -----------      ------            --------      -----
<S>                                 <C>            <C>               <C>           <C>   
      Common Stock & Warrants                                         
                  --1996            $10.00         780,000           156,000       $10.00
                  --1997             10.00           3,998               798        10.00
                  --1998(1)          10.00           3,000               600        10.00
                                                 ---------         ---------
                                                   786,998           157,398(2)

                  --1997             12.00         570,416           114,083(3)     12.00
                                        --              --            68,250(4)     12.00
                                                 ---------         --------   
                                                   570,416           182,333

      Common Stock--1997             16.00       2,666,250                --

      1998 Series A Participating
        Preferred Stock--1998        16.00         625,000                --
</TABLE>

- ----------
(1)      issued to the placement agent in payment of a portion of the
         compensation due to the placement agent 

(2)      exercised during 1998 

(3)      expire on April 30, 1999 

(4)      issued to the placement agent as part of placement agent compensation;
         expire on April 30, 2000

         A portion of the 2,666,250 shares of Common Stock issued in 1997 at $16
per share were issued in a rights offering to existing stockholders and in
connection therewith, certain officers and directors of the Company received
management subscription rights to purchase one share of Common Stock for each
share owned and one-half share of Common Stock for each stock option held on the
record date. Such directors and officers beneficially owned 513,750 shares of
Common Stock and held an aggregate of 410,750 stock options at that time and
accordingly an aggregate of 719,125 management subscription rights were issued
to nine officers and directors at that time. The management subscription rights
have a exercise price of $16 per share and expire on December 1, 2002. An
institutional investor purchased 1,562,500 shares of Common Stock in this
offering and received a right of first refusal to maintain a 20% ownership
interest the Company.

         The 625,000 shares of 1998 Series A Participating Preferred Stock
issued in 1998 have participating dividend rights with the shares of Common
Stock, when and as such dividends are declared. The preferred shares are
convertible into shares of Common Stock on a one for one basis upon the earlier
of the Company's initial public offering of its Common Stock or December 31,
2003.

         The aggregate net proceeds from the transactions identified above were
$65,352,000, substantially all of which were contributed to the capital and
surplus of the Life Company or used to fund the acquisition of the life
insurance company acquired in 1996.

                                       14
<PAGE>
 
         Liquidity for Insurance Operations. The Life Company generally receives
adequate cash flow from premium collections and investment income to meet its
obligations. Annuity and life insurance liabilities are generally long-term in
nature. Policyholders may, however, withdraw funds or surrender their policies,
subject to surrender and withdrawal penalty provisions. At December 31, 1998,
approximately 97% of the Company's annuity liabilities were subject to penalty
upon surrender.

         The Company believes that the diversity of its investment portfolio and
the concentration of investments in high-quality, liquid securities provides
sufficient liquidity to meet foreseeable cash requirements. The investment
portfolio at December 31, 1998 included $569,650,000 of publicly traded
investment grade bonds. Although there is no present need or intent to dispose
of such investments, the Life Company could readily liquidate portions of its
investments, if such a need arose. In addition, investments could be used to
facilitate borrowings under reverse-repurchase agreements or dollar-roll
transactions. Such borrowings have been used by the Life Company from time to
time to increase its return on investments and to improve liquidity.

         Liquidity of Parent Company. The parent company is a legal entity
separate and distinct from its subsidiaries, and has no business operations. The
parent company needs liquidity primarily to service its debt and pay operating
expenses. The primary sources of funds for these payments are: (i) cash on hand
($2,212,000 at December 31, 1998); (ii) dividends on capital stock and surplus
note interest payments from the Life Company; and (iii) cash ($1,169,000 at
December 31, 1998) that may be distributed by the American Equity Investment
Properties, L.C. which holds the net proceeds from the sale of the office
building in Birmingham, Alabama that was sold in 1998 (see Item 3. Properties).
The parent company may also obtain cash by issuing debt or equity securities.

         The payment of dividends or the distributions, including surplus note
payments, by the Life Company are subject to regulation by the Iowa Insurance
Division. Currently, the Life Company may pay dividends or make other
distributions without the prior approval of the Iowa Insurance Division, unless
such payments, together with all other such payments within the preceding twelve
months, exceed the greater of (1) the Life Company's net gain from operations
(excluding net realized capital gains or losses) for the preceding calendar
year, or (2) 10% of its statutory surplus at the preceding December 31. For
1999, up to $7,845,000 can be distributed as dividends or surplus note payments
without prior approval of the Iowa Insurance Division. In addition, dividends
and surplus note payments may be made only out of earned surplus, and all
surplus note payments are subject to prior approval by regulatory authorities.
The Life Company had $14,515,000 of earned surplus at December 31, 1998.

         The maximum distribution permitted by law or contract is not
necessarily indicative of an insurer's actual ability to pay such distributions,
which may be constrained by business and regulatory considerations, such as the
impact of such distributions on surplus, which could affect the insurer's
ratings or competitive position, the amount of premiums that can be written and
the ability to pay future dividends or make other distributions. Further, the
Iowa insurance laws and regulations require that the statutory surplus of the
Life Company following any dividend or distribution must be reasonable in
relation to its outstanding liabilities and adequate for its financial needs.

         The transfer of funds by the Life Company is also restricted by certain
covenants in the Company's loan agreement which, among other things, requires
the Life Company to maintain statutory capital and surplus (including the asset
valuation and interest maintenance reserves) of $14,000,000 plus 25% of
statutory net income for periods subsequent to June, 30 1996 ($16,548,000 at
December 31, 1998). Under the most restrictive of these limitations, $14,515,000
million of earned surplus at December 31, 1998 would be available for
distribution by the Life Company to the Company in the form of dividends or
other distributions.

                                       15
<PAGE>
 
         Statutory accounting practices prescribed or permitted for the Life
Company differ in many respects from those governing the preparation of
financial statements under generally accepted accounting principles ("GAAP").
Accordingly, statutory operating results and statutory capital and surplus may
differ substantially from amounts reported in the GAAP basis financial
statements for comparable items. Information as to statutory capital and surplus
and statutory net income for the Life Company as of December 31, 1998 and 1997
and for the years ended December 31, 1998, 1997 and 1996 is included in Note 10
of the Notes to Audited Consolidated Financial Statements.

Quantitative and Qualitative Disclosures About Market Risk

         Interest rate risk is the Company's primary market risk exposure.
Substantial and sustained increases and decreases in market interest rates can
affect the profitability of the Company's products and the market value of its
investments.

         The profitability of most of the Company's products depends on the
spreads between interest yield on investments and rates credited on insurance
liabilities. The Company has the ability to adjust crediting rates
(participation or asset fee rates for equity-index annuities) on substantially
all of its annuity policies at least annually (subject to minimum guaranteed
values). In addition, substantially all of the Company's annuity products have
surrender and withdrawal penalty provisions designed to encourage persistency
and to help ensure targeted spreads are earned. However, competitive factors,
including the impact of the level of surrenders and withdrawals, may limit the
Company's ability to adjust or maintain crediting rates at levels necessary to
avoid narrowing of spreads under certain market conditions.

         A major component of the Company's interest rate risk management
program is structuring the investment portfolio with cash flow characteristics
consistent with the cash flow characteristics of the Company's insurance
liabilities. The Company uses computer models to simulate cash flows expected
from its existing business under various interest rate scenarios. These
simulations enable the Company to measure the potential gain or loss in fair
value of its interest rate-sensitive financial instruments, to evaluate the
adequacy of expected cash flows from its assets to meet the expected cash
requirements of its liabilities and to determine if it is necessary to lengthen
or shorten the average life and duration of its investment portfolio. (The
"duration" of a security is the time weighted present value of the security's
expected cash flows and is used to measure a security's sensitivity to changes
in interest rates). When the durations of assets and liabilities are similar,
exposure to interest rate risk is minimized because a change in value of assets
should be largely offset by a change in the value of liabilities. At December
31, 1998, the effective duration of the Company's fixed maturity securities and
short-term investments was approximately 7.5 years and the estimated duration of
the Company's insurance liabilities was approximately 8.1 years.

         If interest rates were to increase 10% from levels at December 31,
1998, the Company estimates that the fair value of its fixed maturity
securities, net of corresponding changes in the values of deferred policy
acquisition costs and insurance in force acquired would decrease by
approximately $12,856,000. The computer models used to estimate the impact of a
10% change in market interest rates incorporate numerous assumptions, require
significant estimates and assume an immediate and parallel change in interest
rates without any management of the investment portfolio in reaction to such
change. Consequently, potential changes in value of the Company's financial
instruments indicated by the simulations will likely be different from the
actual changes experienced under given interest rate scenarios, and the
differences may be material. Because the Company actively manages its
investments and liabilities, its net exposure to interest rates can vary over
time.

                                       16
<PAGE>
 
Year 2000 Readiness Disclosure

         Many computer programs were originally written using two digits rather
than four digits to identify a particular year. Such programs may recognize a
date using "00" as the year 1900 rather than the year 2000. If not corrected,
these computer programs could cause system failures or miscalculations in the
year 2000, with possible adverse effects on the Company's operations.

         During the first quarter of 1998, the Company developed a strategy to
identify and then test its internal computer programs which are date sensitive.
The Company's systems for administering its group life policies were identified
as having two-digit date codes. Conversion to four-digit codes and testing of
such converted systems commenced in the second quarter of 1998 and was completed
prior to December 31, 1998. These systems are now year 2000 compliant. The costs
of testing and conversion charged to expense during 1998 were approximately
$25,000.

         The policy issue and administration system for the Company's individual
annuity and life insurance business is a system developed from the outset using
four digits for the year. This system was purchased from a third party vendor in
the fourth quarter of 1996. At that time, the vendor provided the Company with a
letter of year 2000 compliance for this program. However, the Company did not
rely solely on the compliance letter and began a comprehensive systems test in
the third quarter of 1998. Testing included processing daily, monthly, quarterly
and annual business cycles through February 29, 2000. Internal testing was
completed during the fourth quarter of 1998. These systems were determined to be
year 2000 compliant. The costs of testing of this system charged to expense
during 1998 were approximately $10,000.

         External testing with third party providers of computer dependent
services was completed during the first quarter of 1999. The most critical of
these providers to the Company's ongoing business operations is the financial
institution with which the Company electronically interfaces each business day
for the processing of premium collections and commission payments. Integrated
testing between the Company and this financial institution was successfully
completed in February 1999. Testing included all types of ACH (Automated
Clearing House) transactions. The cost of such testing charged to expense in
1999 will be approximatlely $5,000.

         Additionally, the Company is in the process of instituting a corporate
wide disaster recovery plan for its data systems that will include both its Iowa
and Alabama locations. Both locations will be prepared to serve the other in the
event of a prolonged business outage. The plan will incorporate contingencies
for year 2000 interruptions caused by certain third party providers and other
outside elements for which adequate testing cannot be conducted. These would
include, for example, utility companies that supply electricity and water.

Pending Accounting Change

         In June 1998, the Financial Accounting Standards Board issued Statement
No. 133, "Accounting for Derivative Instruments and Hedging Activities."
Statement No 133 requires companies to record derivatives on the balance sheet
as assets or liabilities, measured at fair value. Accounting for gains or losses
resulting from changes in the values of those derivatives is dependent on the
use of the derivative and whether it qualifies for hedge accounting. The
Statement is effective for the Company in the year 2000, with earlier adoption
encouraged. The Company has not yet estimated the effect that adoption of this
new Statement will have on earnings or the financial position of the Company.

                                       17
<PAGE>
 
Inflation

         Inflation does not have a significant effect on the Company's balance
sheet; the Company has minimal investments in property, equipment or
inventories. To the extent that interest rates may change to reflect inflation
or inflation expectations, there would be an effect on the Company's balance
sheet and operations. Lower interest rates experienced in recent periods have
increased the value of the Company's fixed maturity investments. These lower
rates may also have made it more difficult to issue new fixed rate annuities. It
is not possible to calculate the effect of these changes on the Company's
operating results. It is likely that rising interest rates would have the
opposite effect.


Item 3.  Properties

         The Company leases space for its principal offices in Des Moines, Iowa,
pursuant to written leases for approximately 17,350 square feet at a monthly
rental of $25,699 ($308,388 per year) and has entered into a lease for an
additional 9,200 square feet of space at a monthly rental of approximately
$14,350 ($172,200 per year). The leases expire on June 30, 2004, and have a
renewal option for an additional five year term at a rental rate equal to the
then market value.

         The Company is negotiating a lease for office space utilized by its
staff in Pell City, Alabama. Previously, the Company owned an office building in
Birmingham, Alabama from which its operations in that location were conducted.
As discussed in Item 1. Business, the building was sold in 1998. The Company
owns no real estate.

                                       18
<PAGE>
 
Item 4.  Security Ownership of Certain Beneficial Owners and Management

         The Company presently has 255 shareholders. The following table sets
forth the beneficial ownership of the Company's Common Stock as of March 31,
1999 by: (i) each of the Company's directors; (ii) the Company's chief executive
officer and other executive officers; (iii) all directors and executive officers
as a group; and (iv) those persons owning more than 5% of the Company's Common
Stock based upon information obtained from the Company's records at that date.

<TABLE>
<CAPTION>
                                                                                      Warrants, Options,
                                                                                          Management
                                                                                      Subscription Rights
                                                                                         included in
                                                 Number of Shares                      Number of Shares
         Name                                   Beneficially Owned       Percent       Beneficially Owned
         ----                                   ------------------       -------       ------------------
<S>                                                  <C>                   <C>              <C>    
Directors and Executive Officers
David J. Noble (2) (4)                               1,366,500             24.7%            960,000
James M. Gerlach                                        97,250              2.1%             66,250
Robert L. Hilton                                         1,250              *                    --
Ben T. Morris(3)                                        13,750              *                 7,500
David S. Mulcahy(4)                                     32,000              *                10,000
A.J. Strickland, III                                    78,000              1.7%             35,000
Harley A. Whitfield                                     12,000              *                 5,000
John C. Anderson                                         7,100              *                    --
Terry A. Reimer                                         97,250              2.1%             65,750
Debra J. Richardson(4)                                  37,324              *                32,375
                                             
All directors and executive officers         
    as group (10 persons)                            1,742,424             30.2%          1,181,875
                                             
5% Owners                               
     Farm Bureau Life Insurance Company(4)           1,562,500             34.1%                --
     Conseco Companies(5)                              456,500              9.9%                --
</TABLE>
- -----------------------
*    Less than 1%

(1)  The address of each of the beneficial owners other than Ben T. Morris, Farm
     Bureau Life Insurance Company and Conseco Companies is c/o the Company,
     5000 Westown Parkway, Suite 440, West Des Moines, IA 50266. The address for
     Ben T. Morris is c/o Sanders Morris Mundy Inc., 3100 Chase Tower, Houston,
     TX 77002. The address for Farm Bureau Life Insurance Company is 5400
     University Avenue, West Des Moines, IA 50266. The address for Conseco
     Companies is 11825 N. Pennsylvania Street, Carmel, IN 46032.

(2)  Includes 327,500 shares of Common Stock owned by Mr. Noble and 79,000
     shares of Common Stock owned by Twenty Services, Inc. ("Twenty"). Mr. Noble
     beneficially owns 53% of Twenty.

(3)  Does not include the warrant issued to Sanders Morris Mundy Inc. (of which
     Mr. Morris is a principal owner) to acquire up to 68,250 shares at an
     exercise price of $12 per share. This warrant expires on April 30, 2000.

                                       19
<PAGE>
 
(4)  Of the 1,562,500 shares beneficially owned by Farm Bureau Life Insurance
     Company, 646,108 shares are on deposit in a voting trust which has a term
     of ten years ending on December 31, 2007. Under the terms of the voting
     trust, the voting trustees named therein control all voting rights
     attributable to the shares deposited in the voting trust, while Farm Bureau
     retains the economic rights to those shares. The voting trustees are David
     J. Noble, David S. Mulcahy and Debra J. Richardson, each of whom is a
     director or an executive officer of the Company. Each of the voting
     trustees disclaims any beneficial ownership with respect to these shares.
     Farm Bureau also received a right of first refusal to maintain a 20%
     ownership interest in the voting equity securities of the Company.

(5) Aggregate number of shares owned by three subsidiaries of Conseco, Inc.


Item 5.  Directors and Executive Officers

         The following table sets forth information with respect to the
directors and executive officers of the Company. There are no family
relationships among any directors or executive officers of the Company except
for Mr. Noble and Dr. Anderson who is Mr. Noble's son-in-law.

<TABLE>
<CAPTION>

Name                    Age  Position                             Director Since
- ----                    ---  --------                             --------------
<S>                     <C>  <C>                                     <C> 
David J. Noble          67   Chairman of the Board, President,
                             Treasurer and Director                  1995

James M. Gerlach        56   Executive Vice President and Director   1996

Robert L. Hilton        70   Director                                1996

Ben T. Morris           52   Director                                1997

David S. Mulcahy        46   Director                                1996

A. J. Strickland, III.  56   Director                                1996

Harley A. Whitfield     68   Director                                1996

John C. Anderson        35   Director                                1998

Terry A. Reimer         53   Executive Vice President

Debra J. Richardson     42   Senior Vice President and Secretary
</TABLE>

         David J. Noble serves as Chairman, President and Treasurer of the
Company and Chairman and President of the Life Company. Mr. Noble was
Statesman's Chief Executive Officer (from 1982 through 1994) and a Director of
Statesman (from 1975) and its President (from 1979) until he left to form the
Company at the end of 1995. Mr. Noble has been active in the insurance industry
for over 45 years. Mr. Noble is a Director of Twenty Services, Inc., an Alabama
corporation.

                                       20
<PAGE>
 
         James M. Gerlach serves as a Director and Executive Vice President of
the Company and as a Director, Executive Vice President and Chief Marketing
Officer of the Life Company. Prior to joining the Company, Mr. Gerlach served as
Executive Vice President and Secretary of American Life and as Executive Vice
President and Treasurer of Vulcan Life Insurance Company, a subsidiary of
American Life. Mr. Gerlach has been active in the insurance industry for over 35
years.

         Robert L. Hilton is a Director of the Company. From 1992 to 1996, he
served as President of TIDE Consulting Co., Destin, Florida. Since 1997, Mr.
Hilton has served as Executive Vice President of Insurance Data Resources
Statistical Services, Inc., Boca Raton, Florida. Mr. Hilton is a former director
of Statesman, and served for over 40 years as Senior Vice President of the
National Council of Compensation Insurance, Boca Raton, Florida.

         Ben T. Morris is a Director of the Company. Mr. Morris is President,
Director, and co-founder of Sanders Morris Mundy Inc., Houston, Texas, a
financial services and investment banking firm. Mr. Morris is a Director of
Capital Title Group, Inc. and USA Cafe Investors LLC.

         David S. Mulcahy is a Director of the Company and of the Life Company.
Since 1994, he has been a principal owner and officer of MABSCO Capital, Inc.,
Des Moines, Iowa and is the Chairman of Monarch Manufacturing Company, Waukee,
Iowa. Mr. Mulcahy is a certified public accountant who acted as the senior tax
partner for Ernst & Young LLP, where he was employed from 1976 through 1994.

         A. J. Strickland, III is a Director of the Company. Since 1969, Mr.
Strickland has been a Professor at the University of Alabama School of Business.
Mr. Strickland is a Director of Twenty Services, Inc., and a former director of
Statesman.

         Harley A. Whitfield is a Director of the Company. Mr. Whitfield is an
attorney who is of counsel to Whitfield & Eddy, P.L.C., Des Moines, Iowa. Mr.
Whitfield was a partner with Whitfield & Eddy, P.L.C. from 1956 through 1994.
Mr. Whitfield served as general corporate counsel for Statesman for over 30
years.

         John C. Anderson is a Director of the Company, and is the Associate
Medical Director for the Life Company. Dr. Anderson is a member of the
Southbrooke Health Center, Pell City, Alabama, where he has practiced
chiropractic medicine since 1990. He is on the staff at St. Clair Regional
Hospital, and has served on the Physician Advisory Committee for Blue Cross/Blue
Shield of Alabama.

         Terry A. Reimer serves as Executive Vice President of the Company and
as a Director, Executive Vice President, Chief Operating Officer and Treasurer
of the Life Company. Mr. Reimer was Executive Vice President, Treasurer and
Chief Operating Officer of American Life from September, 1988, through November,
1996. Mr. Reimer is a certified public accountant and has been involved in the
insurance industry for over 30 years.

         Debra J. Richardson is Senior Vice President and Secretary of the
Company and is a Director, Vice President and Secretary of the Life Company. Ms.
Richardson was employed by Statesman from 1977 through April 1996, serving in
various positions including Vice President-Shareholder/Investor Relations and
Secretary. Ms. Richardson has been involved in the insurance industry for 20
years.

The following is a significant member of the Board of Directors of the Life
Company:

         Jack W. Schroeder serves as Vice Chairman and Director of the Life
Company. Mr. Schroeder served as President of American Life and Casualty
Insurance Co. from 1988 through 1994 and as Vice President from 1995 through
1996. Mr. Schroeder has been involved in the insurance industry for over 40
years. 

                                       21
<PAGE>
 
Item 6. Executive Compensation

         The following table sets forth certain information with respect to the
annual and long-term compensation of the Company's chief executive officer and
the Company's highest paid executive officers whose total salary and bonus for
1998 services exceeded $100,000. The amounts shown are aggregate compensation
from the Company and its subsidiaries.

                           Summary Compensation Table

                                                                             
<TABLE>
<CAPTION>
                                                                                  Long-Term                          
                                                                                Compensation                        
                                                        Annual                      Awards                         
                                                     Compensation(1)              Securities                        
                                                  ----------------------          Underlying          All Other   
Name and Principal Position           Year         Salary          Bonus        Options/SARs(2)    Compensation(3)
- ---------------------------           ----         ------          -----        ---------------    ---------------

<S>                                   <C>         <C>              <C>          <C>                <C>
D.J. Noble                            1998        $  60,000        $-0-              -0-                $1,200
  Chairman, President and             1997           60,000         -0-            400,000                -0-
  Chief Executive Officer             1996           -0-            -0-              -0-                  -0-

James M. Gerlach                      1998          120,000         -0-              -0-                 2,400
  Executive Vice President            1997          120,000         -0-              2,500               1,400
                                      1996           70,000         -0-             25,000                -0-

Terry A. Reimer                       1998          120,000         -0-              -0-                 2,400
  Executive Vice President            1997          120,000         -0-              2,500               1,400
                                      1996           16,154         -0-             25,000                -0-
</TABLE>
- ----------
(1)  Includes employee tax-deferred contributions to the Company's 401(k)
     savings plan and the deferred portion of Mr. Gerlach's and Mr. Reimer's
     compensation for 1997 and 1996 pursuant to their deferred compensation
     agreements with the Company. Mr. Gerlach and Mr. Reimer elected to defer
     receipt of $50,000 each in 1997. Mr. Reimer deferred all of his 1996
     salary, and Mr. Gerlach deferred $30,946 of his 1996 salary. No interest is
     paid on the amounts deferred. Payment of the amounts deferred will be made
     in shares of Common Stock valued at $10 per share. The shares will be
     issued only upon the occurrence of certain trigger events, including death,
     disability, retirement or Board action. As of December 31, 1998, 8,095
     shares were issuable to Mr. Gerlach and 6,615 shares were issuable to Mr.
     Reimer.

(2)  Except for Mr. Noble, all awards were made under the Company's 1996 Stock
     Option Plan. The number of securities for Mr. Noble includes warrants to
     purchase 80,000 shares of Common Stock and options to purchase 320,000
     shares of Common Stock (see Note 9 of the Notes to Audited Consolidated
     Financial Statements).

     In addition to the number of securities listed, each of the named executive
     officers received subscription rights to purchase shares of Common Stock in
     connection with a rights offering in December, 1997. Each executive officer
     received the right to purchase one share of Common Stock for each share
     owned and one-half share of Common Stock for each stock option held at the
     close of business on December 1, 1997. These management subscription rights
     have an exercise price of $16 per share and may be exercised at any time
     prior to December 1, 2002. Mr. Noble received 560,000 management
     subscription rights and Mr. Gerlach and Mr. Reimer each received 38,750
     management subscription rights.

(3) Represents employer contributions to the Company's 401(k) savings plan.

                                       22
<PAGE>
 
                      Option/SAR Grants in Last Fiscal Year

         No options to purchase or stock appreciation rights ("SARs") on Common
Stock were granted to the named executive officers in 1998.

                     Aggregated Option/SAR Exercises in 1998
                         and Year-End Option/SAR Values

         The following table summarizes the options on Common Stock exercised
during 1998 and the value of unexercised options on Common Stock held by the
named executive officers at fiscal year-end:

<TABLE>
<CAPTION>
                                                                           Valued of Unexercised
                                                Number of Unexercised           In-the Money
                     Shares                         Options/SARs               Options/SARs
                    Acquired                   at Fiscal Year-End(2)         at Fiscal Year-End(1)
                       on          Value          Exercisable(E)/              Exercisable(E)/
Name                Exercise     Realized(1)      Unexercisable(U)            Unexercisable(U)                      
- ----                --------     -----------      ----------------            ----------------                      

<S>                   <C>         <C>                 <C>                       <C>       
D.J. Noble            None          None              (E)400,000                (E)$1,680,000
                                                      (U)   None                (U)      None

James M. Gerlach      None          None              (E) 27,500                (E)   160,000  
                                                      (U)   None                (U)      None

Terry A. Reimer        500         $3,000             (E) 27,000                (E)   157,000
                                                      (U)   None                (U)      None
</TABLE>
- ----------
(1)  Values equal to the excess of the fair market value on the date of exercise
     or December 31, 1998 over the exercise price. For purposes of this table,
     fair market value was deemed to be $16.00 per share, the price at which
     shares of Common Stock were issued in a private offering in December, 1997
     and shares of 1998 Series A Participating Preferred Stock were issued in a
     private offering in December, 1998.

(2)  Does not include management subscription rights which, based upon the
     deemed fair market value of $16.00 per share of Common Stock, had no value
     at December 31, 1998. See footnote (2) to Summary Compensation Table.

     Except for Mr. Noble, all options were granted under the Company's 1996
     Stock Option Plan. The number for Mr. Noble includes warrants to purchase
     80,000 shares of Common Stock and options to purchase 320,000 shares of
     Common Stock (see Note 9 of the Notes to Audited Consolidated Financial
     Statements).

Compensation of Directors

     Each member of the Board of Directors who is not an officer of the Company
receives $500 per day for attending meetings of the Board of Directors or
meetings of committees of the Board of Directors, plus reimbursement of expenses
for attending such meetings.

Compensation Committee Interlocks and Insider Participation

     The Board of Directors has established a Compensation Committee, the
members of which are directors who are not employees of the Company.

                                       23
<PAGE>
 
Item 7.  Certain Relationships and Related Transactions

General Agency Commission and Servicing Agreement

         On January 15, 1997, the Life Company entered into a general agency
commission and servicing agreement (the "Service Company Agreement") with
American Equity Investment Service Company (the "Service Company"), which is
wholly-owned by D. J. Noble. Under the Service Company Agreement, the Service
Company agreed to pay a specified portion of the commissions due to the Life
Company's agents on new annuity business written by the Life Company, and the
Life Company agreed to pay renewal and other commissions to the Service Company
on this business, principally based upon the account balances of the annuities
remaining in force over a specified period. The Service Company has assigned its
rights under the Service Company Agreement to a lender as collateral security
for a $35 million line of credit made to Mr. Noble as borrower and recontributed
by him as a loan to the Service Company. Under the Service Company Agreement,
the Life Company is required to comply with certain recurring obligations, the
breach of which shall constitute an event of default. Such agreement is not
assignable without the prior written consent of the other party and expires on
December 31, 2005.

         During the years ended December 31, 1998 and 1997, the Service Company
paid $19,933,480 and $11,470,576, respectively, to agents of the Life Company
and the Life Company paid renewal commissions to the Service Company of
$6,781,288 and $1,360,410, respectively. At December 31, 1998, accounts payable
to the Service Company by the Life Company aggregated $2,438,600.

Variable Product Alliance

         In December 1997, the Company formed an alliance with FBL Financial
Group, Inc. ("FBL") under which the parties have developed a variable annuity
product and a variable universal life insurance product. The Company first
offered these products to the public in July 1998. The parties have entered into
a reinsurance agreement under which the risks, costs and profits associated with
the variable products are shared on a percentage basis. FBL provides the
administrative support necessary to manage this business, and is paid an
administrative fee for such services.

         FBL is the parent of Farm Bureau Life Insurance Company, which
beneficially owns 34.1% of the Company's outstanding Common Stock (see Item 4.
Security Ownership of Certain Beneficial Owners and Management).


Item 8.  Legal Proceedings

         The Company is not party to, and its property is not subject to, any
pending legal proceedings.


Item 9. Market Price of and Dividends on Common Stock and Related Stockholders
Matters

         None of the Company's outstanding Common Stock is authorized for
trading on an established public trading market. At December 31, 1998, 2,283,458
shares of Common Stock are subject to outstanding options or warrants to
purchase, management subscription rights or convertible preferred stock. In
addition, 193,950 shares of Common Stock are potentially issuable to certain
officers, directors, consultants and agents pursuant to certain deferred
compensation agreements they have with the Company.

                                       24
<PAGE>
 
         As of the date of this Form 10, the Company has not declared any cash
dividends on its Common Stock and it is currently contemplated that the Company
will not pay cash dividends on it Common Stock for the immediately foreseeable
future. The payment of dividends in the future is subject to the discretion of
the Board of Directors and will depend upon general business conditions, legal
and regulatory restrictions on the payment of dividends and other factors deemed
relevant by the Board. Additionally, the Company's credit facility contains a
restrictive covenant which limits the Company's ability to pay dividends to no
more than 10% of its consolidated net income for the prior fiscal year.

         The Company's ability to pay dividends will depend upon the cash flow
and profitability of the Life Company. Iowa insurance laws restrict the amount
of dividends and surplus note payments the Life Company can pay without
obtaining the approval of the Iowa Insurance Division. See "Management's
Discussion and Analysis of Financial Condition and Results of Operations"
appearing elsewhere in this Form 10.


Item 10.  Recent Sales of Unregistered Securities

         The Company was initially capitalized in December, 1995 and January,
1996 through the issuance of 4,000 shares of its Common Stock to D. J. Noble,
its chairman and president, and Twenty Services, Inc., a corporation 53% owned
by Mr. Noble, for $4,000,000 in cash. On May 29, 1996, these initial shares were
increased to 400,000 shares as a result of a 100-for-1 stock split that became
effective on that date.

         The Company conducted two private placements of Common Stock and
warrants in September and October, 1996. An aggregate of 780,000 shares of
Common Stock and warrants to purchase 156,000 shares of Common Stock at an
exercise price of $10 per share were sold to "accredited investors" as defined
in Rule 501(a) of Regulation D promulgated under the Securities Act of 1933, as
amended (the "Securities Act") in a transaction exempt from the registration
requirements of the Securities Act pursuant to Section 4(2) thereof. EVEREN
Securities, Inc. was the placement agent for these offerings. The aggregate
consideration received was $7,800,000 and EVEREN Securities, Inc. received an
aggregate selling commission of $186,500. In 1998, the Company issued 3,000
shares of Common Stock and warrants to purchase 600 shares of Common Stock at an
exercise price of $10 per share as payment for $30,000 of the aggregate selling
commission.

         During 1997, 3,998 shares of Common Stock and warrants to purchase 798
shares of Common Stock at an exercise price of $10 per share were sold to four
employees for an aggregate price of $39,980.

         All of the aforementioned warrants were exercised in September and
October, 1998 and the aggregate consideration received for the issuance of 
157,398 shares of Common Stock was $1,573,980.

         In a May, 1997 private placement offering, the Company sold 568,750
shares of Common Stock and warrants to purchase 113,750 shares of Common Stock
at an exercise price of $12 per share to "accredited investors" as defined in
Rule 501(a) of Regulation D promulgated under the Securities Act in a
transaction exempt from the registration requirements of the Securities Act
pursuant to Section 4(2) thereof. The aggregate consideration received was
$6,825,000 and a selling commission of $546,000 was paid to Sanders Morris Mundy
Inc., the placement agent. In addition, the placement agent received a warrant
to purchase 68,250 shares of Common Stock at an exercise price of $12 per share.
The warrants issued to the purchasers in this offering were exercised in April,
1999 and the warrant issued to the placement agent expires on April 30, 2000.

         Resales of shares acquired in the May, 1997 offering (including shares
acquired upon exercise of the warrants) are subject to a right-of-first refusal
among the persons acquiring their shares in that offering. Also, in the event
the Company elects to register any of its securities in connection with a public
offering, persons acquiring shares in that offering will have a one-time right
to demand registration of their shares upon the 

                                       25
<PAGE>
 
affirmative vote of persons holding at least two-thirds of such shares;
provided, however, that in an underwritten offering, the underwriter(s) may
choose to exclude the shares of selling shareholders on a pro rata basis if the
underwriter determines that the inclusion of such shares would have a material
adverse effect on the offering. In addition, if the Company proposes to register
any shares of Common Stock subsequent to the time it is a public company,
persons acquiring shares in the May, 1997 offering will have piggyback
registration rights on such securities registrations.

         In August, 1997, 1,666 shares of Common Stock and a warrant to purchase
333 shares of Common Stock were sold to an employee for an aggregate price of
$19,992. This warrant was exercised in April, 1999 at $12 per share.

         In a rights offering and private placement of Common Stock in December,
1997, the Company sold 2,666,250 shares of Common Stock of which 1,562,500
shares were sold to Farm Bureau Life Insurance Company (see Item 4. Security
Ownership of Certain Beneficial Owners and Management) and 1,103,750 shares were
sold to existing stockholders. The aggregate consideration received was
$42,660,000 and a selling commission of $2,374,500 was paid to EVEREN
Securities, Inc. The issuance of these shares was made in a transaction exempt
from the registration requirements of the Securities Act pursuant to Section
4(2) thereof. In connection with this offering, the Company granted Farm Bureau
Life Insurance Company a right of first refusal to maintain a 20% ownership
interest in the voting equity securities of the Company. Also, directors and
executive officers of the Company received rights to purchase one share of
Common Stock for each share owned and one-half share of Common Stock for each
stock option held at the close of business on December 1, 1997. An aggregate of
719,125 management subscription rights were issued to nine officers and
directors at that time. These management subscription rights have an exercise
price of $16 per share and may be exercised at any time prior to December 1,
2002.

         The Company sold 625,000 shares of 1998 Series A Participating
Preferred Stock in December 1998 to an institutional investor for total
consideration of $10,000,000 in a transaction exempt from the registration
requirements of the Securities Act pursuant to Section 4(2) thereof. These
shares have participating dividend rights with the shares of Common Stock, when
and as such dividends are declared. The preferred shares are convertible into
shares of Common Stock on a one for one basis upon the earlier of the Company's
initial public offering of its Common Stock or December 31, 2003.

         During 1997 and 1998, the Company issued an aggregate of 900 shares of
Common Stock to three employees pursuant to the exercise of options under its
employee stock option plan. The total consideration received from these option
exercises was $10,200.

         All shareholders of the Company will have a right of co-sale in the
event of any transfer of a controlling interest in the Company (excluding
certain involuntary transfers in the event of death or disability).


Item 11.  Description of Securities to be Registered

         The authorized capital of the Company consists of 12,000,000 shares of
stock of all classes, consisting of 10,000,000 shares of Common Stock, par value
$1 per share, and 2,000,000 shares of Series Preferred Stock. The summary below
does not purport to be complete and is subject to, and qualified in its entirety
by, the provisions of the Company's Articles of Incorporation, as amended, and
its Bylaws, as amended, which are filed as exhibits to this Form 10, as well as
to the provisions of any applicable laws.

                                       26
<PAGE>
 
         As of the date of this Form 10, there are 4,696,045 shares of Common
Stock issued and outstanding. Each outstanding share of Common Stock is entitled
to one vote per share on each matter submitted to a vote of stockholders.
Cumulative voting for the election of directors is not permitted, and the
holders of a majority of shares voting for the election of directors can elect
all members of the Board of Directors. Subject to the rights of holders of
Series Preferred Stock, holders of Common Stock have equal ratable rights to
dividends from funds legally available therefor, when, as, and if declared by
the Board of Directors and are entitled to share ratably in all assets of the
Company available for distribution to holders of Common Stock upon liquidation,
dissolution or winding up of the Company. Holders of Common Stock have no
preemptive, conversion, redemption, or subscription rights. All outstanding
shares of Common Stock are validly issued, fully paid, and non-assessable.

         The Series Preferred Stock may be issued from time to time in one or
more series with such rights and preferences as may be determined by the Board
of Directors. There are 625,000 shares of 1998 Series A Participating Preferred
Stock issued and outstanding. The preferred shares rank on parity with the
Common Stock as to the payment of dividends and have participating dividend
rights with the shares of Common Stock, when and as such dividends are declared.
The preferred shares rank senior to the Common Stock as to the distribution of
assets upon liquidation, dissolution or winding up. Upon liquidation, the
preferred shares will have a liquidation preference equal to the greater of: (i)
$16 per share (aggregate $10,000,000) plus accrued and unpaid dividends and
distributions which have been declared; or (ii) the amount per share payable to
holders of Common Stock. The preferred shares have no voting rights and are
convertible into shares of Common Stock on a one for one basis upon the earlier
of the Company's initial public offering of its Common Stock or December 31,
2003. Antidilution rights for the 1998 Series A Participating Preferred Stock
are specified in the resolutions creating the series.


Item 12.  Indemnification of Directors and Officers

         Certain provisions of the Iowa Business Corporation Act ("IBCA") and
the Company's Articles of Incorporation and Bylaws relate to the limitation of
liability and indemnification of directors and officers of the Company. These
various provisions are described below.

         The Articles of Incorporation provide that the Company's directors are
not personally liable to the Company or its shareholders for monetary damages
for breach of their fiduciary duties as a director to the fullest extent
permitted by Iowa law. Under existing Iowa law, directors would not be
personally liable to the Company or its shareholders for monetary damages for
breach of their fiduciary duties as a director, except for: (i) any breach of
the director's duty of loyalty to the Company or its shareholders; (ii) acts or
omissions not in good faith or involving intentional misconduct or a knowing
violation of law; (iii) any transaction from which the director derived improper
personal benefit; or (iv) the unlawful payment of dividends or unlawful stock
repurchases or redemptions. This indemnification provision may have the effect
of reducing the likelihood of derivative litigation against directors and may
discourage or deter shareholders of the company from bringing a lawsuit against
directors of the Company for breach of their fiduciary duties as directors.
However, the provision does not affect the availability of equitable remedies
such as an injunction or rescission.

         The Bylaws also provide that each person who was or is a party or is
threatened to be made a party to any threatened, pending or completed civil or
criminal action or proceeding by reason of the fact that such person is or was a
director of the company or is or was serving at the request of the company as a
director of anther corporation, partnership, joint venture, trust or other
enterprise, shall be indemnified and held harmless by the Corporation to the
fullest extent permitted by Iowa law. This right to indemnification shall also
include the right to be paid by the Company the expenses incurred in connection
with any such proceeding in advance of its final disposition to the fullest
extent authorized by Iowa law. This right to indemnification shall be a contract
right. The Company may, by action of its Board of Directors, provide
indemnification to such of the officers, employees 

                                       27
<PAGE>
 
and agents of the Company to such extent and to such effect as the Board of
Directors determines to be appropriate and authorized by Iowa law.

         The Company's Bylaws authorize the Company to purchase insurance for
directors, officers and employees of the company, and persons who serve at the
request of the Company as directors, officers, members, employees, fiduciaries
or agents of other enterprises, against any expense, liability or loss incurred
in such capacity, whether or not the Company would have the power to indemnify
such persons against such expense or liability under the Bylaws. The Company
maintains insurance coverage for its officers and directors as well as insurance
coverage to reimburse the Company for potential costs of its corporate
indemnification of directors and officers.


Item 13.  Financial Statements and Supplementary Data

         The financial statements are included as part of this Form 10 on pages
F-1 through F-34.


Item 14. Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure

         None.


Item 15.  Financial Statements and Exhibits

         See Index to Consolidated Financial Statements and Financial Statement
Schedules on page F-1 for a list of financial statements filed as part of this
Form 10.

         The following consolidated financial statement schedules are included
as part of this Form 10 on pages F-35 through F-41.

         Schedule I     - Summary of Investments - Other Than Investments 
                          in Related Parties

         Schedule II    - Condensed Financial Information of Registrant 
                          (Parent Company)

         Schedule III   - Supplementary Insurance Information

         Schedule IV    - Reinsurance

         All other schedules to the consolidated financial statements required
by Article 7 of Regulation S-X are omitted because they are not applicable or
because the information is included elsewhere in the consolidated financial
statements or notes thereto.

         See Exhibit Index immediately preceding the Exhibits for a list of the
Exhibits filed with this Form 10.

                                       28
<PAGE>
 
                                   SIGNATURES

         Pursuant to the requirements of Section 12 of the Securities Exchange
Act of 1934, the registrant has duly caused this registration statement to be
signed on its behalf by the undersigned, thereunto duly authorized, this 29th
day of April, 1999.

                                       AMERICAN EQUITY INVESTMENT
                                       LIFE HOLDING COMPANY

                                       By: /s/ D.J. NOBLE
                                           -------------------------
                                           D.J. Noble, President


         Pursuant to the requirements of the Securities Exchange Act of 1934,
this registration statement has been signed below by the following persons on
behalf of the Registrant and in the capacities and on the dates indicated:

<TABLE>
<CAPTION>
   Signature                           Title (Capacity)                    Date
   ---------                           ----------------                    ----
<S>                           <C>                                     <C> 
/s/ D.J. NOBLE                Chairman of the Board, President,       April 29, 1999
- -------------------------     Treasurer and Director           
D.J. Noble                    (Principal Executive Officer and 
                              Principal Financial Officer)     
                              

/s/ TERRY A. REIMER           Executive Vice President                April 29, 1999
- -------------------------     (Principal Accounting Officer)
Terry A. Reimer               

/s/ JAMES M. GERLACH          Director                                April 29, 1999
- -------------------------
James M. Gerlach

/s/ ROBERT L. HILTON          Director                                April 29, 1999
- -------------------------
Robert L. Hilton

/s/ BEN T. MORRIS             Director                                April 29, 1999
- -------------------------
Ben T. Morris

/s/ DAVID S. MUJLCAHY         Director                                April 29, 1999
- -------------------------
David S. Mulcahy

/s/ A.J. STRICKLAND, III      Director                                April 29, 1999
- -------------------------
A.J. Strickland, III

/s/ HARLEY A. WHITFIELD       Director                                April 29, 1999
- -------------------------
Harley A. Whitfield

/s/ JOHN C. ANDERSON          Director                                April 29, 1999
- -------------------------
John C. Anderson
</TABLE>

<PAGE>
 
                 American Equity Investment Life Holding Company

                        Consolidated Financial Statements

                  Years ended December 31, 1998, 1997 and 1996

                          Index to Financial Statements


Report of Independent Auditors.............................................F-2

Audited Consolidated Financial Statements

Consolidated Balance Sheets................................................F-3
Consolidated Statements of Operations......................................F-5
Consolidated Statements of Changes in Stockholders' 
   Equity..................................................................F-6
Consolidated Statements of Cash Flows......................................F-8
Notes to Consolidated Financial Statements................................F-10

Schedules

Schedule I - Summary of Investments - Other Than
   Investments in Related Parties.........................................F-35
Schedule II - Condensed Financial Information of Registrant 
   (Parent Company).......................................................F-36
Schedule III - Supplementary Insurance Information........................F-40
Schedule IV - Reinsurance.................................................F-41

                                      F-1
<PAGE>
 
                         Report of Independent Auditors

The Board of Directors and Stockholders
American Equity Investment Life Holding Company

We have audited the accompanying consolidated balance sheets of American Equity
Investment Life Holding Company as of December 31, 1998 and 1997, and the
related consolidated statements of operations, changes in stockholders' equity,
and cash flows for each of the three years in the period ended December 31,
1998. Our audits also included the financial statement schedules listed in the
Index at Item 15. These financial statements and schedules are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements and schedules based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of American Equity
Investment Life Holding Company at December 31, 1998 and 1997, and the
consolidated results of its operations and its cash flows for each of the three
years in the period ended December 31, 1998, in conformity with generally
accepted accounting principles. Also, in our opinion, the related financial
statement schedules, when considered in relation to the basic financial
statements taken as a whole, present fairly in all material respects the
information set forth therein.

                                            /s/ Ernst & Young LLP

Des Moines, Iowa
March 2, 1999

                                      F-2
<PAGE>
 
                 American Equity Investment Life Holding Company

                           Consolidated Balance Sheets

<TABLE>
<CAPTION>
                                                                                      December 31
                                                                                1998               1997
                                                                            ------------        ------------
<S>                                                                         <C>                 <C>         
Assets
Cash and investments:
   Available-for-sale fixed maturity securities, at market
     (amortized cost: 1998 - $600,300,562; 1997 - $201,624,365)             $601,897,562        $202,315,960
   Derivative instruments                                                     16,171,621           2,065,549
   Policy loans                                                                  192,184             183,353
   Cash and cash equivalents                                                  15,891,779           7,719,829
                                                                            ------------        ------------
Total cash and investments                                                   634,153,146         212,284,691

Receivable from other insurance companies                                        616,737             622,094
Premiums due and uncollected                                                   1,684,698           1,336,336
Accrued investment income                                                      2,946,796           1,762,624
Property, furniture and equipment, less accumulated depreciation of
   $859,085 in 1998 and $360,298 in 1997                                       1,242,228           2,962,160
Value of insurance in force acquired                                           1,068,906           1,343,000
Deferred policy acquisition costs                                             32,005,772           4,282,491
Intangibles, less accumulated amortization of $472,306 in 1998 and
   $280,743 in 1997                                                              646,142             837,705
Deferred income tax asset                                                      8,289,499           3,846,947
Other assets                                                                     206,462             140,083
Assets held in separate account                                                  151,450                   -


                                                                            ------------        ------------
Total assets                                                                $683,011,836        $229,418,131
                                                                            ============        ============
</TABLE>

                                      F-3
<PAGE>
 
<TABLE>
<CAPTION>

                                                                                      December 31
                                                                                1998               1997
                                                                            ------------        ------------
<S>                                                                         <C>                 <C>         
Liabilities and stockholders' equity
Liabilities:
   Policy benefit reserves:
     Traditional life insurance and accident and health products            $ 11,317,156        $  9,687,379
     Annuity products                                                        529,765,023         146,310,889
   Other policy funds and contract claims                                      6,315,598           2,355,156
   Provision for experience rating refunds                                       833,679             535,655
   Notes payable                                                              10,000,000          10,000,000
   Amounts due under repurchase agreements                                    49,000,000                   -
   Federal income taxes payable                                                1,648,822           2,562,742
   Other liabilities                                                           7,849,587           3,540,261
   Liabilities related to separate account                                       151,450                   -
                                                                            ------------        ------------
Total liabilities                                                            616,881,315         174,992,082

Commitments and contingencies (Notes 6, 9 and 11)

Stockholders' equity:
   Series Preferred Stock, par value $1 per share, 2,000,000 shares authorized;
     625,000 shares of 1998 Series A Participating Preferred Stock issued and
     outstanding in 1998                                                         625,000                   -
   Common Stock, par value $1 per share - 10,000,000 shares authorized; issued
     and outstanding 4,581,962 shares in 1998 and
     4,420,864 shares in 1997                                                  4,581,962           4,420,864
   Additional paid-in capital                                                 64,783,117          54,318,665
   Accumulated other comprehensive income                                        420,035             210,300
   Retained-earnings deficit                                                  (4,279,593)         (4,523,780)
                                                                            ------------        ------------
Total stockholders' equity                                                    66,130,521          54,426,049
                                                                            ------------        ------------
Total liabilities and stockholders' equity                                  $683,011,836        $229,418,131
                                                                            ============        ============
</TABLE>

See accompanying notes.

                                      F-4
<PAGE>
 
                 American Equity Investment Life Holding Company

                      Consolidated Statements of Operations

<TABLE>
<CAPTION>

                                                                       Year ended December 31
                                                              1998               1997               1996
                                                         -------------       ------------      ------------
<S>                                                      <C>                 <C>               <C>         
Revenues:
   Traditional life and accident and health
     insurance premiums                                  $  10,528,108       $ 11,424,907      $ 14,540,707
   Annuity product charges                                     642,547             11,896            14,007
   Net investment income                                    26,356,472          4,018,617           865,155
   Realized gains on investments                               426,782                  -                 -
                                                         -------------       ------------      ------------
Total revenues                                              37,953,909         15,455,420        15,419,869

Benefits and expenses:
   Insurance policy benefits and change in future
     policy benefits                                         6,084,893          7,440,080         8,787,700
   Interest credited to account balances                    15,837,912          2,129,686            77,831
   Interest expense on notes payable                           788,770            979,826           493,801
   Interest expense on amounts due under repurchase
     agreements                                              1,528,718            291,547                 -
   Amortization of deferred policy acquisition
     costs and value of insurance in force acquired          3,946,133          1,143,032           879,916
   Amortization of goodwill                                     70,000             70,000            17,500
   Other operating costs and expenses                        8,692,813          8,160,863         6,302,094
                                                         -------------       ------------      ------------
Total benefits and expenses                                 36,949,239         20,215,034        16,558,842
                                                         -------------       ------------      ------------
Income (loss) before income taxes                            1,004,670         (4,759,614)       (1,138,973)

Income tax benefit (expense):
  Current                                                   (5,311,080)        (2,565,057)                -

  Deferred                                                   4,550,597          3,955,283                 -
                                                         -------------       ------------      ------------
                                                              (760,483)         1,390,226                 -
                                                         -------------       ------------      ------------
Net income (loss)                                        $     244,187       $ (3,369,388)     $ (1,138,973)
                                                         =============       ============      ============

Basic earnings per common share                              $0.05             $(2.11)            $(1.90)
                                                         =============       ============      ============

Diluted earnings per common share                            $0.05             $(2.11)            $(1.90)
                                                         =============       ============      ============
</TABLE>

See accompanying notes.

                                      F-5
<PAGE>
 
                 American Equity Investment Life Holding Company

           Consolidated Statements of Changes in Stockholders' Equity

                                                                       Preferred
                                                                         Stock  
                                                                       ---------

Balance at January 1, 1996                                             $     --
  Comprehensive loss:
     Net loss for year                                                       --
     Change in net unrealized depreciation of available-for-sale 
        fixed maturity securities                                            --
  Total comprehensive loss
  Issuance of 1,000 shares of common stock (pre-split)                       --
  Stock split effective May 29, 1996 (100 for 1)                             --
  Issuance of 780,000 shares of common stock (post split), less 
     issuance expenses of $306,950                                           --
                                                                       --------
Balance at December 31, 1996 
  Comprehensive loss:
     Net loss for year                                                       --
     Change in net unrealized appreciation of available-for-sale 
        fixed maturity securities                                            --
  Total comprehensive loss
  Issuance of 574,414 shares of common stock, less issuance
     expenses of $628,563                                                    --
  Issuance of 2,666,250 shares of common stock, less issuance 
     expenses of $2,299,930                                                  --
  Issuance of 200 shares of stock under employee stock option plan           --
  Compensation expense related to issuance of stock options and 
     warrants (Note 9)                                                       --
                                                                       --------
Balance at December 31, 1997 
  Comprehensive income:
     Net income for year                                                     --
     Change in net unrealized appreciation of available-for-sale
        fixed maturity securities                                            --
  Total comprehensive income
  Issuance of 160,398 shares of common stock, less issuance 
     expenses of $329,700                                                    --
  Issuance of 625,000 shares of 1998 Series A Participating 
     Preferred Stock, less issuance expenses of $31,930                 625,000
  Issuance of 700 shares of stock under employee stock option plan           --
                                                                       --------
Balance at December 31, 1998                                           $625,000
                                                                       ========

See accompanying notes.

                                      F-6
<PAGE>
 
<TABLE>
<CAPTION>
                                          Accumulated Other
                        Additional       Comprehensive Income   Retained-Earnings   Total Stockholders'
   Common Stock       Paid-In Capital           (Loss)               Deficit              Equity
   ------------       ---------------    --------------------   -----------------   -------------------
<S>                   <C>                <C>                    <C>                 <C>                
     $    3,000           $ 2,997,000            $      -           $   (15,419)          $ 2,984,581

              -                     -                   -            (1,138,973)           (1,138,973)

              -                     -            (201,556)                    -              (201,556)
                                                                                          -----------
                                                                                           (1,340,529)

          1,000               999,000                   -                     -             1,000,000
        396,000              (396,000)                  -                     -                     -

        780,000             6,713,050                   -                     -             7,493,050
     ----------           -----------            --------           -----------           -----------
      1,180,000            10,313,050            (201,556)           (1,154,392)           10,137,102

              -                     -                   -            (3,369,388)           (3,369,388)

              -                     -             411,856                     -               411,856
                                                                                          -----------
                                                                                           (2,957,532)

        574,414             5,681,995                   -                     -             6,256,409

      2,666,250            37,693,820                   -                     -            40,360,070
            200                 1,800                   -                     -                 2,000

              -               628,000                   -                     -               628,000
     ----------           -----------            --------           -----------           -----------
      4,420,864            54,318,665             210,300            (4,523,780)           54,426,049

              -                     -                   -               244,187               244,187

              -                     -             209,735                     -               209,735
                                                                                          -----------
                                                                                              453,922

        160,398             1,113,882                   -                     -             1,274,280

              -             9,343,070                   -                     -             9,968,070
            700                 7,500                   -                     -                 8,200
     ----------           -----------            --------           -----------           -----------
     $4,581,962           $64,783,117            $420,035           $(4,279,593)          $66,130,521
     ==========           ===========            ========           ===========           ===========

</TABLE>

                                      F-7
<PAGE>
 
                 American Equity Investment Life Holding Company

                      Consolidated Statements of Cash Flows

<TABLE>
<CAPTION>
                                                                            Year ended December 31
                                                                   1998             1997              1996    
                                                               -------------    -------------    -------------
<S>                                                            <C>              <C>              <C>           
Operating activities
Net income (loss)                                              $     244,187    $  (3,369,388)   $  (1,138,973)
Adjustments to reconcile net income (loss) to net cash
   provided by (used in) operating activities:
   Adjustments related to interest sensitive products:
     Interest credited to account balances                        15,837,912        2,129,686           77,831
     Charges for mortality and administration                       (642,547)         (11,896)         (14,007)
   Increase in traditional life insurance and accident and
     health reserves                                               1,629,777          287,197          439,216
   Policy acquisition costs deferred                             (26,073,266)      (4,142,926)        (245,226)
   Amortization of deferred policy acquisition costs               3,672,039          761,032            6,995
   Amortization of discount and premiums on
     available-for-sale fixed maturity securities and
     derivative instruments                                      (12,975,476)        (997,853)          36,148
   Provision for depreciation and other amortization                 991,569          913,168          982,794
   Compensation expense related to issuance of stock options
     and warrants                                                       --            628,000             --
   Realized gains on investments                                    (426,782)            --               --
   Deferred income taxes                                          (4,550,597)      (3,955,283)            --
   Change in other operating assets and liabilities:
     Federal income taxes payable                                   (913,920)       2,562,742             --
     Accrued investment income                                    (1,184,172)      (1,347,769)        (345,194)
     Other policy funds and contract claims                        3,960,442        1,279,542          225,000
     Other liabilities                                             4,309,326        2,282,475        1,112,347
     Other                                                           (72,751)        (271,762)        (327,230)
                                                               -------------    -------------    -------------
Net cash provided by (used in) operating activities              (16,194,259)      (3,253,035)         809,701

Investing activities
Maturities or repayments of investments:
   Available-for-sale fixed maturity securities                  222,745,031       22,591,487        3,779,185
   Policy loans                                                         --               --             12,580
                                                               -------------    -------------    -------------
                                                                 222,745,031       22,591,487        3,791,765
Acquisitions of investments:
   Available-for-sale fixed maturity securities                 (602,830,456)    (200,181,267)     (19,223,611)
   Derivative instruments                                        (11,539,179)      (1,815,674)            --
   Policy loans                                                       (8,831)         (26,830)        (169,103)
                                                               -------------    -------------    -------------
                                                                (614,378,466)    (202,023,771)     (19,392,714)

Cash received pursuant to reinsurance assumption
   agreements                                                           --               --          3,805,969
Proceeds from sale of property                                     2,094,619             --               --
Purchases of property, furniture and equipment                      (625,567)      (1,123,129)      (2,199,329)
Acquisition of Century Life Insurance Company, net of cash
   equivalents received                                                 --               --           (885,837)
Other                                                                   --               --            386,113
                                                               -------------    -------------    -------------
Net cash used in investing activities                           (390,164,383)    (180,555,413)     (14,494,033)

</TABLE>

                                      F-8
<PAGE>
 
                 American Equity Investment Life Holding Company

                Consolidated Statements of Cash Flows (continued)
<TABLE>
<CAPTION>
                                                                              Year ended December 31
                                                                      1998              1997              1996   
                                                                  ------------       ------------     -----------
<S>                                                            <C>              <C>              <C>           
Financing activities
Receipts from interest sensitive products credited to
   policyholder account balances                                  $377,917,332       $141,853,600     $ 2,456,054
Return of policyholder account balances on interest
   sensitive products                                              (23,637,290)        (2,419,197)       (217,532)
Financing fees incurred and deferred                                         -                  -        (418,448)
Proceeds from notes payable                                                  -                  -      10,000,000
Repayments of notes payable                                                  -                  -      (4,000,000)
Change in amounts due under repurchase agreements                   49,000,000                  -               -
Net proceeds from sale of preferred stock                            9,968,070                  -               -
Net proceeds from issuance of common stock                           1,282,480         46,618,479       8,493,050
                                                                  ------------       ------------     -----------
Net cash provided by financing activities                          414,530,592        186,052,882      16,313,124
                                                                  ------------       ------------     -----------
Increase in cash and cash equivalents                                8,171,950          2,244,434       2,628,792

Cash and cash equivalents at beginning of year                       7,719,829          5,475,395       2,846,603
                                                                  ------------       ------------     -----------
Cash and cash equivalents at end of year                          $ 15,891,779       $  7,719,829     $ 5,475,395
                                                                  ============       ============     ===========

Supplemental disclosures of cash flow information 
Cash paid during year for:
  Interest                                                        $  1,995,789       $  1,113,886     $    16,500
  Income taxes                                                       6,225,000              2,315               -
Non-cash financing and investing activities:
   Bonus interest deferred as policy acquisition costs               5,909,679          1,035,325               -
   Assets and liabilities acquired pursuant to reinsurance
     assumption agreements:
     Premiums due and uncollected                                                                         (41,284)
     Value of insurance in force acquired                                                              (1,097,921)
     Universal life and annuity policy reserves                                                           871,580
     Traditional life and accident and health policy reserves                                           3,982,118
     Policy and contract claims                                                                            91,476
                                                                                                      -----------
   Cash received pursuant to reinsurance assumption
     agreements                                                                                       $ 3,805,969

</TABLE>

See accompanying notes.

                                      F-9
<PAGE>
 
                 American Equity Investment Life Holding Company

                   Notes to Consolidated Financial Statements

                                December 31, 1998

1. Organization and Significant Accounting Policies

Organization

American Equity Investment Life Holding Company (the Company), through its
wholly-owned subsidiary, American Equity Investment Life Insurance Company, is
licensed to sell insurance products in 39 states and the District of Columbia at
December 31, 1998. The Company offers a broad array of insurance products
including single premium deferred annuities, flexible premium deferred
annuities, interest-sensitive life insurance products and traditional life
insurance products. In 1998, the Company began offering variable life and
variable annuity products.

Consolidation and Basis of Presentation

The consolidated financial statements include the accounts of the Company and
its wholly-owned subsidiaries: American Equity Investment Life Insurance
Company, American Equity Capital, Inc. (formed in 1998) and American Equity
Investment Properties, L.C. All significant intercompany accounts and
transactions have been eliminated.

The preparation of consolidated financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the consolidated
financial statements and the reported amounts of revenues and expenses during
the reporting period. Significant estimates and assumptions are utilized in the
calculation of value of insurance in force acquired, deferred policy acquisition
costs, policyholder liabilities and accruals and valuation allowances on
investments. It is reasonably possible that actual experience could differ from
the estimates and assumptions utilized.

Certain amounts in the 1997 and 1996 consolidated financial statements have been
reclassified to conform to the 1998 financial statement presentation.

Investments

The Company has classified all of its fixed maturity securities (bonds) as
available-for-sale. Available-for-sale securities are reported at market value
and unrealized gains and losses, if any, on these securities are included
directly in a separate component of stockholders' equity, net of certain
adjustments. Premiums and discounts are amortized/accrued using methods which
result in a constant yield over the securities' expected lives.
Amortization/accrual of premiums and discounts on mortgage and asset-backed
securities incorporate prepayment assumptions to estimate the securities'
expected lives.

                                      F-10
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

1. Organization and Significant Accounting Policies (continued)

The carrying values of all the Company's investments are reviewed on an ongoing
basis for credit deterioration, and if this review indicates a decline in market
value that is other than temporary, the Company's carrying value in the
investment is reduced to its estimated realizable value and a specific writedown
is taken. Such reductions in carrying value are recognized as realized losses
and charged to income. Realized gains and losses on sales are determined on the
basis of specific identification of investments.

Market values, as reported herein, of publicly-traded fixed maturity securities
are based on the latest quoted market prices, or for those not readily
marketable, at values which are representative of the market values of issues of
comparable yield and quality.

Derivative Instruments

The Company sells deferred annuity products with an additional benefit provision
based on the increase, if any, in the Standard & Poor's 500 Index. The Company
has analyzed the characteristics of these benefits and has purchased one-year
option contracts with similar characteristics to hedge these risks. The
underlying cost of the option is amortized over the life of the contracts and is
recorded, net of proceeds received upon expiration, as a component of net
investment income.

These options are reported at fair value in the consolidated balance sheets. The
options are purchased at the time the related annuity policies are issued, with
similar maturity dates and benefit features that fluctuate as the value of the
options change. Accordingly, changes in the unrealized appreciation of the
options ($8,061,627 and $839,359 during the years ended December 31, 1998 and
1997, respectively) are offset by changes to the policy benefit liabilities in
the consolidated statements of operations.

The Company's hedging strategy attempts to mitigate any potential risk of loss
under these agreements through a regular monitoring process which evaluates the
program's effectiveness. The Company is exposed to risk of loss in the event of
nonperformance by the counterparties and, accordingly, the Company purchases its
option contracts from multiple counterparties and evaluates the creditworthiness
of all counterparties prior to purchase of the contracts.

Policy Loans

Policy loans are reported at unpaid principal.

Cash and Cash Equivalents

For purposes of the consolidated statements of cash flows, the Company considers
all highly liquid debt instruments purchased with a maturity of three months or
less to be cash equivalents.

                                      F-11
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

1. Organization and Significant Accounting Policies (continued)

Deferred Policy Acquisition Costs and Value of Insurance In Force Acquired

To the extent recoverable from future policy revenues and gross profits, certain
costs of acquiring new insurance business, principally commissions, first-year
bonus interest and other expenses related to the production of new business,
have been deferred. The value of insurance in force acquired is an asset that
arose with the acquisition of two blocks of business discussed in Note 3. The
initial values are determined by an actuarial study using expected future
profits as a measurement of the net present value of the insurance acquired.
Interest accrues on the unamortized balance at a rate of 6%.

For annuity products, these costs are being amortized generally in proportion to
expected gross profits from surrender charges and investment, mortality, and
expense margins. That amortization is adjusted retrospectively when estimates of
future gross profits/margins (including the impact of investment gains and
losses) to be realized from a group of products are revised. For traditional
life and accident and health insurance, such costs are being amortized over the
premium-paying period of the related policies in proportion to premium revenues
recognized, principally using the same assumptions for interest, mortality and
withdrawals that are used for computing liabilities for future policy benefits
subject to traditional "lock-in" concepts.

Intangibles

Intangibles consist of deferred debt costs and the excess of the purchase price
paid over net assets acquired (goodwill) in connection with the purchase of
Century Life Insurance Company (see Note 3). Deferred debt costs are being
amortized over the life of the related loan agreement, three years using the
interest method. Goodwill is being amortized over 10 years using a straight-line
method.

Property, Furniture and Equipment

Property, furniture and equipment, comprised primarily of office furniture and
equipment, data processing equipment and capitalized software costs, are
reported at cost less allowances for depreciation. Depreciation expense is
compiled primarily using the straight-line method over the estimated useful
lives of the assets.

Separate Accounts

The separate account assets and liabilities reported in the accompanying
consolidated balance sheets represent funds that are separately administered,
principally for the benefit of variable life and variable annuity policyholders
who bear the underlying investment risk. The separate account assets and
liabilities are carried at fair value. Revenues and expenses related to the
separate account assets and liabilities, to the extent of benefits paid or
provided to the separate account policyholders, are excluded from the amounts
reported in the consolidated statements of operations. The Company receives
various fees that are included in the consolidated statements of operations.

                                      F-12
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

1. Organization and Significant Accounting Policies (continued)

Future Policy Benefits

Future policy benefit reserves for annuity products are computed under a
retrospective deposit method and represent policy account balances before
applicable surrender charges. Policy benefits and claims that are charged to
expense include benefit claims incurred in the period in excess of related
policy account balances. Interest crediting rates for annuity products ranged
from 3.0% to 12.0% in 1998, from 3.0% to 12.4% in 1997 and from 3.0% to 8.4% in
1996. A portion of this amount ($5,909,679 and $1,035,325 during the years ended
December 31, 1998 and 1997, respectively) represents an additional interest
credit on first-year premiums payable until the first contract anniversary date
(first-year bonus interest). Such amounts have been offset against interest
credited to account balances and deferred as policy acquisitions costs.

The liability for future policy benefits for traditional life insurance is based
on net level premium reserves, including assumptions as to interest, mortality,
and other assumptions underlying the guaranteed policy cash values. Reserve
interest assumptions are level and range from 3.0% to 6.0%. The liabilities for
future policy benefits for accident and health insurance are computed using a
net level premium method, including assumptions as to morbidity and other
assumptions based on the Company's experience, modified as necessary to give
effect to anticipated trends and to include provisions for possible unfavorable
deviations. Policy benefit claims are charged to expense in the period that the
claims are incurred.

Unpaid claims include amounts for losses and related adjustment expenses and are
determined using individual claim evaluations and statistical analysis. Unpaid
claims represent estimates of the ultimate net costs of all losses, reported and
unreported, which remain unpaid at December 31 of each year. These estimates are
necessarily subject to the impact of future changes in claim severity, frequency
and other factors. In spite of the variability inherent in such situations,
management believes that the unpaid claim amounts are adequate. The estimates
are continuously reviewed and as adjustments to these amounts become necessary,
such adjustments are reflected in current operations.

Certain policies of the Company include provisions for refunds of premiums based
upon annual experience of the underlying business. The Company has recorded a
liability for expected refunds based on experience.

Deferred Income Taxes

Deferred income tax assets or liabilities are computed based on the difference
between the financial statement and income tax bases of assets and liabilities
using the enacted marginal tax rate. Deferred income tax expenses or credits are
based on the changes in the asset or liability from period to period.

                                      F-13
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

1. Organization and Significant Accounting Policies (continued)

Stockholders' Equity

During 1997, the Company increased the number of authorized shares from
2,500,000 to 10,000,000. In connection with the issuance of the Company's common
stock under certain private placement offerings, the Company issued warrants to
purchase one additional share of common stock for every five shares that were
purchased. In addition, warrants to purchase 80,000 shares of the Company's
common stock were issued in 1997 in connection with the amendment of the Stock
Option Agreement with the Company's chairman (see Note 9). During 1998, 157,398
warrants were exercised at a price of $10.00. At December 31, 1998, the Company
had warrants for 262,333 shares outstanding with the following attributes:

                               Number      Expiration Date     Exercise Price
                              -------      ---------------     --------------
                              114,083      April 30, 1999          $12.00
                               68,250      April 30, 2000           12.00
                               80,000      April 30, 2000           10.00
                              -------
                              262,333
                              =======

During 1998, the Company issued 625,000 shares of 1998 Series A Participating
Preferred Stock, at par, under a private placement offering in exchange for cash
of $10,000,000. These shares have participating dividend rights with shares of
the Company's common stock, when and as such dividends are declared. These
shares are convertible into shares of the Company's common stock on a
one-for-one basis and have no voting rights.

Recognition of Premium Revenues and Costs

Revenues for annuity and separate account products consist of surrender charges
assessed against policyholder account balances during the period. Expenses
related to these products include interest credited to policyholder account
balances (annuity products only) and benefit claims incurred in excess of
policyholder account balances.

Life and accident and health premiums are recognized as revenues over the
premium-paying period. Future policy benefits and policy acquisition costs are
recognized as expenses over the life of the policy by means of the provision for
future policy benefits and amortization of deferred policy acquisition costs.

All insurance-related revenues, benefits, losses and expenses are reported net
of reinsurance ceded.

                                      F-14
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

1. Organization and Significant Accounting Policies (continued)

Earnings Per Share

In 1997, the Financial Accounting Standards Board issued Statement of Financial
Accounting Standard (SFAS) No. 128, Earnings Per Share. SFAS No. 128 replaced
the calculation of primary and fully diluted earnings per share with basic and
diluted earnings per share. Unlike primary earnings per share, basic earnings
per share excludes any dilutive effects of options, warrants and convertible
securities. Diluted earnings per share is similar to the previously reported
fully diluted earnings per share, except in determining the number of dilutive
shares outstanding for options and warrants. Under SFAS No. 128, diluted
earnings per share assumes the proceeds that would be received upon the exercise
of all dilutive options and warrants would be used to repurchase the Company's
common shares at the average market price of such stock during the period. Under
prior rules, the higher of the average market price or ending market price was
used. All earnings per share amounts for all periods have been presented, and
where appropriate, restated to conform to the requirements of SFAS No. 128.

Comprehensive Income

On January 1, 1998, the Company adopted SFAS No. 130, Reporting Comprehensive
Income, and restated prior years' financial statements to conform to the new
reporting standard. SFAS No. 130 establishes new rules for the reporting and
display of comprehensive income and its components; however, the adoption of
this Statement had no impact on the Company's net income or stockholders'
equity. Comprehensive income includes all changes in stockholders' equity during
a period except those resulting from investments by and distributions to
stockholders.

Other comprehensive income excludes net realized investment gains (losses)
included in net income which merely represent transfers from unrealized to
realized gains and losses. These amounts totaled $35,886 in 1998. Such amounts,
which have been measured through the date of sale, are net of adjustments to
deferred policy acquisition costs and income taxes totaling $115,864 in 1998.

Pending Accounting Change

In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
Accounting for Derivative Instruments and Hedging Activities. SFAS No. 133
requires companies to record derivatives on the balance sheet as assets or
liabilities, measured at fair value. Accounting for gains or losses resulting
from changes in the values of those derivatives is dependent on the use of the
derivative and whether it qualifies for hedge accounting. The Statement is
effective for the Company in the year 2000, with earlier adoption encouraged.
The Company has not yet estimated the effect that this new Statement will have
on earnings or the financial position of the Company.

                                      F-15
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

2. Fair Values of Financial Instruments

SFAS No. 107, Disclosures About Fair Value of Financial Instruments, requires
disclosure of fair value information about financial instruments, whether or not
recognized in the consolidated balance sheets, for which it is practicable to
estimate that value. In cases where quoted market prices are not available, fair
values are based on estimates using present value or other valuation techniques.
Those techniques are significantly affected by the assumptions used, including
the discount rate and estimates of future cash flows. In that regard, the
derived fair value estimates cannot be substantiated by comparison to
independent markets and, in many cases, could not be realized in immediate
settlement of the instruments. SFAS No. 107 also excludes certain financial
instruments and all nonfinancial instruments from its disclosure requirements
and allows companies to forego the disclosures when those estimates can only be
made at excessive cost. Accordingly, the aggregate fair value amounts presented
herein are limited by each of these factors and do not purport to represent the
underlying value of the Company.

The following methods and assumptions were used by the Company in estimating its
fair value disclosures for financial instruments:

     Fixed Maturity Securities: Fair values for fixed maturity securities are
     based on quoted market prices, when available, or price matrices for
     securities which are not actively traded, developed using yield data and
     other factors relating to instruments or securities with similar
     characteristics.

     Derivative Instruments: Fair values for derivative instruments are based on
     quoted market prices from related counterparties.

     Policy Loans: The Company has not attempted to determine the fair values
     associated with its policy loans, as management believes any differences
     between the Company's carrying value and the fair values afforded these
     instruments are immaterial to the Company's financial position and,
     accordingly, the cost to provide such disclosure is not worth the benefit
     to be derived.

     Cash and Cash Equivalents: The carrying amounts reported in the
     consolidated balance sheets for these instruments approximate their fair
     values.

     Separate Account Assets and Liabilities: Separate account assets and
     liabilities are reported at estimated fair value in the Company's
     consolidated balance sheets.

     Annuity Policy Reserves: Fair values of the Company's liabilities under
     contracts not involving significant mortality or morbidity risks
     (principally deferred annuities), are stated at the cost the Company would
     incur to extinguish the liability (i.e., the cash surrender value). The
     Company is not required to and has not estimated the fair value of its
     liabilities under other contracts.

                                      F-16
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

2. Fair Values of Financial Instruments (continued)

     Notes Payable and Amounts Due Under Repurchase Agreements: As all
     agreements carry variable interest rate provisions, the carrying amounts
     reported in the consolidated balance sheets for these instruments
     approximate their fair values.

The following sets forth a comparison of the fair values and carrying amounts of
the Company's financial instruments:

<TABLE>
<CAPTION>
                                                                        December 31
                                                        1998                                 1997
                                           ------------------------------        -----------------------------
                                             Carrying                              Carrying 
                                              Amount          Fair Value            Amount         Fair Value 
                                           ------------      ------------        ------------     ------------
<S>                                        <C>               <C>                 <C>              <C>         
   Assets
   Available-for-sale fixed maturity
     securities                            $601,897,562      $601,897,562        $202,315,960     $202,315,960
   Derivative instruments                    16,171,621        16,171,621           2,065,549        2,065,549
   Policy loans                                 192,184           192,184             183,353          183,353
   Cash and cash equivalents                 15,891,779        15,891,779           7,719,829        7,719,829
   Separate account assets                      151,450           151,450                   -                -

   Liabilities
   Annuity policy reserves                  529,765,023       458,253,796         146,310,889      129,660,303
   Notes payable                             10,000,000        10,000,000          10,000,000       10,000,000
   Amounts due under repurchase
     agreements                              49,000,000        49,000,000                   -                -
   Separate account liabilities                 151,450           151,450                   -                -
</TABLE>

3. Purchase of Business and Reinsurance Assumption Agreements

On September 30, 1996, the Company purchased Century Life Insurance Company, an
inactive life insurance company licensed to transact business in 22 states and
the District of Columbia for $5,900,047. The transaction was accounted for as a
purchase and the excess of the purchase price over the fair value of the net
assets received, generally attributed to the licenses received and other
intangibles, aggregated $700,000 and has been allocated to goodwill. Goodwill
will be amortized on the straight-line method over ten years. The following
summarizes the assets and liabilities received in connection with the purchase:

   Available-for-sale fixed maturity securities      $  155,837
   Cash equivalents                                   5,014,210
   Accrued investments income                            30,000
   Intangibles                                          700,000
   Other assets                                           6,785
   Other liabilities                                     (6,785)
                                                     ----------
   Net purchase price                                $5,900,047
                                                     ==========

                                      F-17
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

3. Purchase of Business and Reinsurance Assumption Agreements (continued)

Concurrent with the purchase, the Company merged American Equity Investment Life
Insurance Company into Century Life Insurance Company and renamed the merged
entity American Equity Investment Life Insurance Company.

On December 31, 1995, the Company acquired a block of individual and group
insurance policies from American Life and Casualty Insurance Company, pursuant
to a reinsurance agreement. Under the agreement, the Company received cash of
$3,132,880, of which $2,746,767 had been received prior to December 31, 1995,
and assumed the related assets and liabilities, including the value of insurance
in force acquired in the amount of $1,500,000.

On January 2, 1996, the Company acquired an additional block of individual life
business from American Life and Casualty Insurance Company pursuant to a second
reinsurance agreement. Under this agreement, the Company received cash of
$3,805,969, and assumed the related assets and liabilities, including the value
of insurance in force acquired in the amount of $1,097,921.

The consolidated statements of operations includes results of the acquired
company and for the acquired blocks of business subsequent to their purchase
dates.

4. Investments

Fixed Maturity Securities

The following table contains amortized cost and market value information on
available-for-sale fixed maturities at December 31, 1998:

<TABLE>
<CAPTION>
                                                                    Gross         Gross        Estimated  
                                                   Amortized      Unrealized    Unrealized       Market   
                                                     Cost           Gains        Losses           Value   
                                                  ------------    ----------    ---------     ------------
   Bonds:
<S>                                               <C>             <C>           <C>           <C>         
     United States Government and agencies        $385,393,461    $  854,292    $ (23,637)    $386,224,116
     State, municipal and other governments          4,227,231             -       (3,231)       4,224,000
     Public utilities                                9,869,720       194,810            -       10,064,530
     Corporate securities                          191,393,819     1,036,268     (525,097)     191,904,990
     Mortgage and asset-backed securities            9,416,331        64,400         (805)       9,479,926
                                                  ------------    ----------    ---------     ------------
                                                  $600,300,562    $2,149,770    $(552,770)    $601,897,562
                                                  ============    ==========    =========     ============
</TABLE>

                                      F-18
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

4. Investments (continued)

At December 31, 1997, available-for-sale fixed maturity securities, which
consisted entirely of bonds, were comprised entirely of United States Government
and agencies obligations. Net unrealized appreciation on bonds of $691,595
included gross unrealized appreciation of $736,523 and gross unrealized
depreciation of $44,928 for the year ended December 31, 1997.

The carrying value and estimated fair value of available-for-sale fixed maturity
securities at December 31, 1998, by contractual maturity, are shown below.
Expected maturities will differ from contractual maturities because borrowers
may have the right to call or prepay obligations with or without call or
prepayment penalties.

                                                   Amortized       Estimated
                                                     Cost         Fair Value
                                                 ------------    ------------
   Due after one year through five years         $111,095,370    $111,096,900
   Due after five years through ten years           6,174,732       6,241,955
   Due after ten years through twenty years       208,864,193     209,270,079
   Due after twenty years                         264,749,936     265,808,702
                                                 ------------    ------------
                                                  590,884,231     592,417,636

   Mortgage-backed and asset-backed securities      9,416,331       9,479,926
                                                 ------------    ------------
   Total                                         $600,300,562    $601,897,562
                                                 ============    ============

The unrealized appreciation or depreciation on available-for-sale fixed maturity
securities is reported as a separate component of stockholders' equity, reduced
by adjustments to deferred policy acquisition costs that would have been
required as a charge or credit to income had such amounts been realized, and a
provision for deferred income taxes. Net unrealized appreciation of
available-for-sale fixed maturity securities as reported were comprised of the
following:

                                                             December 31
                                                          1998         1997
                                                       ----------    ---------
   Unrealized appreciation on available-for-sale
      fixed maturity securities                        $1,597,000    $ 691,595
   Adjustments for assumed changes in amortization 
     pattern of deferred policy acquisition costs        (960,583)    (372,959)
   Related deferred income taxes                         (216,382)    (108,336)
                                                       ----------    ---------
   Net unrealized appreciation of available-for-sale
     fixed maturity securities                         $  420,035    $ 210,300
                                                       ==========    =========

                                      F-19
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

4. Investments (continued)

Net Investment Income

Components of net investment income are as follows:

                                                  Year ended December 31
                                         1998           1997          1996  
                                      -----------    ----------    ---------
   Available-for-sale fixed maturity 
      securities                      $28,304,437    $5,131,361    $ 913,636
   Derivative instruments              (1,767,580)     (589,484)           -
   Policy loans                             8,338        12,281        9,849
   Cash and cash equivalents              331,530       124,393       70,442
   Other invested assets                   55,109             -            -
                                      -----------    ----------    ---------
                                       26,931,834     4,678,551      993,927
   Less investment expenses              (575,362)     (659,934)    (128,772)
                                      -----------    ----------    ---------
   Net investment income              $26,356,472    $4,018,617    $ 865,155
                                      ===========    ==========    =========

Realized and Unrealized Gains and Losses

An analysis of sales, maturities, and principal repayments of the Company's
fixed maturities portfolio for the year ended December 31, 1998 is as follows:

<TABLE>
<CAPTION>
                                                                  Gross       Gross
                                               Amortized        Realized     Realized          Proceeds  
                                                 Cost             Gains       Losses          from Sale  
                                              ------------      --------     --------        ------------
<S>                                           <C>               <C>          <C>             <C>         
   Year ended December 31, 1998:
     Scheduled principal repayments,
       calls and tenders                      $157,731,977      $      -     $      -        $157,731,977
     Sales                                      64,861,304       163,865      (12,115)         65,013,054
                                              ------------      --------     --------        ------------
     Total                                    $222,593,281      $163,865     $(12,115)       $222,745,031
                                              ============      ========     ========        ============
</TABLE>

For the year ended December 31, 1998, realized gains of $426,782 consist of
gains on sales of fixed maturities of $151,750 and gains on the sale of
properties of $275,032. The Company did not have any realized gains for the
years ended December 31, 1997 and 1996.

The changes in unrealized appreciation/depreciation on investments, which are
entirely attributable to available-for-sale fixed maturity securities,
aggregated $905,405, $893,151 and $(201,556) for the years ended December 31,
1998, 1997 and 1996, respectively. The change in net unrealized
appreciation/depreciation is recorded net of adjustments to deferred policy
acquisition costs and deferred income taxes totaling $695,670 in 1998 and
$481,295 in 1997.

                                      F-20
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

4. Investments (continued)

Repurchase Agreements

As part of its investment strategy, the Company enters into securities lending
programs to increase its return on investments and improve liquidity. These
transactions are accounted for as amounts due under repurchase agreements. These
amounts are collateralized by investment securities with fair values
approximately equal to the amount due. At December 31, 1998, amounts outstanding
aggregated $49,000,000. At December 31, 1997, no amounts were outstanding.

Other

At December 31, 1998, affidavits of deposits covering fixed maturity securities
and short-term investments with a carrying value of $602,089,746 (1997 -
$201,494,229) were on deposit with state agencies to meet regulatory
requirements.

At December 31, 1998, the following investments in any person or its affiliates
(other than bonds issued by agencies of the United States Government) exceeded
10% of stockholders' equity: corporate bonds with carrying values of $12,161,587
issued by Nationsbank and $6,860,000 issued by Unocal Corp.

5. Value of Insurance In Force Acquired

The value of insurance in force acquired is an asset that represents the present
value of future profits on business acquired. An analysis of the value of
insurance in force acquired for the years ended December 31, 1998, 1997 and 1996
is as follows:

                                               Year ended December 31
                                       1998            1997            1996   
                                    ----------      ----------     -----------

   Balance at beginning of year     $1,343,000      $1,725,000     $ 1,500,000
   Acquired during the year                  -               -       1,097,921
   Accretion of interest during 
      the year                          71,000          91,000         130,000
   Amortization of asset              (345,094)       (473,000)     (1,002,921)
                                    ----------      ----------     -----------
   Balance at end of year           $1,068,906      $1,343,000     $ 1,725,000
                                    ==========      ==========     ===========

Amortization of the value of insurance in force acquired for the next five years
ending December 31 is expected to be as follows: 1999 - $318,000; 2000 -
$232,000; 2001 - $104,000; 2002 - $104,000; and 2003 - $103,000.

                                      F-21
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

6. Reinsurance and Policy Provisions

In the normal course of business, the Company seeks to limit its exposure to
loss on any single insured and to recover a portion of benefits paid by ceding
reinsurance to other insurance enterprises or reinsurers. Reinsurance coverages
for life insurance vary according to the age and risk classification of the
insured. The Company does not use financial or surplus relief reinsurance.

Reinsurance contracts do not relieve the Company of its obligations to its
policyholders. To the extent that reinsuring companies are later unable to meet
obligations under reinsurance agreements, the Company's life insurance
subsidiaries would be liable for these obligations, and payment of these
obligations could result in losses to the Company. To limit the possibility of
such losses, the Company evaluates the financial condition of its reinsurers,
and monitors concentrations of credit risk. Insurance premiums have been reduced
by $567,027, $722,545 and $742,088 and insurance benefits have been reduced by
$375,592, $503,154 and $455,472 during the years ended December 31, 1998, 1997
and 1996, respectively, as a result of cession agreements.

No allowance for uncollectible amounts has been established against the
Company's asset for amounts due from other insurance companies since none of the
receivables are deemed by management to be uncollectible.

During 1998, the Company entered into a modified coinsurance agreement to cede
70% of its variable life and variable annuity business to an insurance company
that has an equity position in the Company. Amounts paid pursuant to this
arrangement were immaterial during 1998.

Unpaid claims on accident and health insurance include amounts for losses and
related adjustment expense and are estimates of the ultimate net costs of all
losses, reported and unreported. These estimates are subject to the impact of
future changes in claim severity, frequency and other factors. The activity in
the liability for unpaid claims and related adjustment expense for the years
ended December 31, 1998, 1997 and 1996, net of reinsurance, is summarized as
follows:

<TABLE>
<CAPTION>
                                               Unpaid       
                                               Claims                                                 Unpaid      
                                             Liability at     Claims                                  Claims      
                                             Beginning of     Reserve      Claims        Claims     Liability at  
                                                 Year         Assumed     Incurred        Paid       End of Year  
                                             ------------     --------    --------      --------    ------------
<S>                                           <C>            <C>          <C>           <C>          <C>       
   Year ended December 31, 1998
   1998                                       $        -     $       -    $ 580,845     $318,507     $  262,338
   1997 and prior                                667,287             -     (133,100)     123,864        410,323
                                              ----------     ---------    ---------     --------     ----------
                                                 667,287     $       -    $ 447,745     $442,371        672,661
                                                             =========    =========     ========               
   Active life reserve                         1,406,694                                              1,518,222
                                              ----------                                             ----------
   Total accident and health reserves         $2,073,981                                             $2,190,883
                                              ==========                                             ==========
</TABLE>

                                      F-22
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

6. Reinsurance and Policy Provisions (continued)

<TABLE>
<CAPTION>
                                               Unpaid       
                                               Claims                                                 Unpaid      
                                             Liability at     Claims                                  Claims      
                                             Beginning of     Reserve      Claims        Claims     Liability at  
                                                 Year         Assumed     Incurred        Paid       End of Year  
                                             ------------     --------    --------      --------    ------------
<S>                                           <C>            <C>          <C>           <C>          <C>       
   Year ended December 31, 1997
   1997                                       $        -     $       -    $ 556,302     $296,060     $  260,242
   1996 and prior                                629,651             -     (107,471)     115,135        407,045
                                              ----------     ---------    ---------     --------     ----------
                                                 629,651     $       -    $ 448,831     $411,195        667,287
                                                             =========    =========     ========  
   Active life reserve                         1,350,132                                              1,406,694
                                              ----------                                             ----------
   Total accident and health reserves         $1,979,783                                             $2,073,981
                                              ==========                                             ==========

   Year ended December 31, 1996
   1996                                       $        -      $      -     $421,841     $ 90,844     $  330,997
   1995 and prior                                      -       501,589       44,347      247,282        298,654
                                              ----------     ---------    ---------     --------     ----------
                                                       -      $501,589     $466,188     $338,126        629,651
                                                             =========    =========     ======== 
   Active life reserve                                 -                                              1,350,132
                                              ----------                                             ----------
   Total accident and health reserves         $        -                                             $1,979,783
                                              ==========                                             ==========
</TABLE>


7. Income Taxes

The Company and each of its subsidiaries file separate federal income tax
returns. American Equity Investment Properties, L.C. is taxed as a partnership
and, as such, all taxable income is distributed to its owners, principally
American Equity Investment Life Holding Company.

Deferred income taxes are established by the Company and its subsidiaries based
upon the temporary differences among financial reporting and tax bases of assets
and liabilities within each entity, the reversal of which will result in taxable
or deductible amounts in future years when the related asset or liability is
recovered or settled, measured using the enacted tax rates. Prior to 1997, no
deferred taxes were provided since timing differences were not sufficient to
offset operating loss carryforwards.

                                      F-23
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

7. Income Taxes (continued)

The effective tax rate on income (loss) before income taxes is different than
the prevailing federal income tax rate, as follows:

                                             Year ended December 31
                                        1998          1997           1996    
                                      ----------   -----------    -----------
                                     
   Income (loss) before income taxes  $1,004,670   $(4,759,614)   $(1,138,973)
                                      ==========   ===========    ===========
   Tax effect at federal statutory   
     rate (34%)                       $ (341,588)  $ 1,618,269    $   387,251
   Tax effect (decrease) of:         
     State income taxes                   59,000       129,000         38,000
     Small company deduction                   -       331,000              -
     Change in valuation allowance      (397,000)     (707,000)      (427,000)
     Other                               (80,895)       18,957          1,749
                                      ----------   -----------    -----------
   Income tax benefit (expense)       $ (760,483)  $ 1,390,226    $         -
                                      ==========   ===========    ===========

The tax effect of individual temporary differences and the amount of the related
valuation allowance established against the Company's deferred income tax assets
at December 31, 1998 and 1997, is as follows:

                                                      December 31
                                                  1998            1997
                                               -----------     -----------
Deferred income tax assets:
  Policy benefit reserves                      $17,810,000     $ 5,239,000
  Provision for experience rating refunds          283,000         182,000
  Deferred compensation                            350,000         368,000
  Net operating loss carryforwards               1,182,000         769,000
  Other                                             66,000          68,000
                                               -----------     -----------
                                                19,691,000       6,626,000

Deferred income tax liabilities:
  Unrealized appreciation of fixed maturity 
     securities                                   (216,382)       (108,336)
  Deferred policy acquisition costs             (8,939,000)       (727,000)
  Value of insurance in force acquired            (363,000)       (457,000)
  Other                                           (346,119)       (346,717)
                                               -----------     -----------
                                                (9,864,501)     (1,639,053)
Valuation allowance on deferred income 
   tax assets                                   (1,537,000)     (1,140,000)
                                               -----------     -----------
Deferred income tax asset                      $ 8,289,499     $ 3,846,947
                                               ===========     ===========

                                      F-24
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

7. Income Taxes (continued)

The Company regularly reviews its needs for a valuation allowance against its
deferred income tax assets. During the year ended December 31, 1997, the
Company's life insurance company became taxable and it is expected that it will
continue to pay federal income taxes in the foreseeable future. As a result, the
valuation allowance pertaining to deferred income tax assets at this subsidiary
was removed at December 31, 1997. The Company continues to carry a valuation
allowance against deferred income tax assets of the non-life insurance entities
due to the uncertainty of future income estimates.

American Equity Investment Life Holding Company has net operating loss
carryforwards for tax purposes of $2,942,000 at December 31, 1998, which expire
in 2010 through 2013.

8. Notes Payable

On October 18, 1996, the Company borrowed $10 million from two banks under a
variable rate revolving credit agreement with a maximum borrowing level of $10
million. The notes bear interest (7.56% at December 31, 1998) at LIBOR plus
2.25% and interest is payable quarterly. Principal and accrued interest is due
and payable on October 17, 1999, with an option for a one-year extension. Under
the agreement, the Company is required to maintain minimum capital and surplus
levels at American Equity Investment Life Insurance Company and meet certain
other financial and operating ratio requirements.

9. Retirement and Stock Compensation Plans

During 1996, the Company adopted a contributory defined contribution plan which
is qualified under Section 401(k) of the Internal Revenue Service Code. The plan
covers substantially all full-time employees of the Company, subject to minimum
eligibility requirements. Employees can contribute up to 15% of their annual
salary (with a maximum contribution of $10,000 in 1998 and $9,500 in 1997) to
the plan. The Company contributes an additional amount, subject to limitations,
based on the voluntary contribution of the employee. Further, the plan provides
for additional employer contributions based on the discretion of the Board of
Directors. The Company's related expenses were $25,231 and $19,434 with respect
to this plan during the years ended December 31, 1998 and 1997, respectively. No
contributions were made during 1996 to the plan.

                                      F-25
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

9. Retirement and Stock Compensation Plans (continued)

The Company has entered into deferred compensation arrangements with certain
officers, directors, and consultants, whereby these individuals have agreed to
take common stock of the Company at a future date in lieu of current cash
payments. The common stock is to be issued in conjunction with a "trigger
event", as that term is defined in the individual agreements. At December 31,
1998, these individuals have earned, and the Company has reserved for future
issuance, 96,958 shares of common stock pursuant to these arrangements. The
Company has also accrued $1,017,333 as an other liability at December 31, 1998,
representing the value associated with the shares earned.

During 1997, the Company established the American Equity Investment NMO Deferred
Compensation Plan whereby agents can earn common stock in addition to their
normal commissions. Awards are calculated using formulas determined annually by
the Company's Board of Directors and are generally based upon new annuity
deposits. For the years ended December 31, 1998 and 1997, agents earned the
right to receive 83,861 and 13,131 shares, respectively. These shares will be
awarded at the end of the vesting period, 4 years for the 1998 program and 3
years for the 1997 program. A portion of the awards may be subject to forfeiture
if certain production levels are not met over the remaining vesting period. The
Company recognizes commission expense as the awards vest. For the year ended
December 31, 1998, agents vested in 25,342 shares of common stock and the
Company recorded commission expense (which was subsequently capitalized as
deferred policy acquisition costs) of $295,354 with respect to this plan.
Amounts accrued are reported as other liabilities until the stock has been
issued. The Company has reserved 96,992 shares for future issuance under the
plan.

On January 3, 1996, the Company entered into a Stock Option Agreement with its
chairman (and owner of 8.9% of the Company's outstanding common stock at
December 31, 1998) pursuant to which the chairman will be entitled to maintain
ownership of at least 51% of all outstanding shares of common stock of the
Company. During 1997, the Stock Option Agreement was amended and the number of
options and warrants to purchase shares of the Company's common stock was fixed
at 400,000. Certain of these options and warrants have an exercise price of
$10.00 per share and expire in 2000 (80,000 warrants) and 2007 (200,000
options). The remaining 120,000 options can be exercised at anytime at fair
value and expire in 2007. In connection with the 1997 amendment, the Company
recorded compensation expense of $628,000.

During 1996, the Company also adopted the 1996 Stock Option Plan which
authorizes the grants of options to officers, directors and employees for up to
400,000 shares of the Company's common stock. All options granted have 10 year
terms, and vest and become fully exercisable immediately. The Company has
elected to follow Accounting Principles Board Opinion No. 25, Accounting for
Stock Issued to Employees (APB 25) and related Interpretations in accounting for
its employee stock options because, as discussed below, 

                                      F-26
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

9. Retirement and Stock Compensation Plans (continued)

the alternative fair value accounting provided for under SFAS No. 123,
Accounting for Stock-Based Compensation, requires use of option valuation models
that were not developed for use in valuing employee stock options. Under APB 25,
because the exercise price of the Company's employee stock options equals the
fair value of the underlying stock on the date of grant, no compensation expense
is recognized.

Information relating to the stock options during the years ended December 31,
1998, 1997 and 1996, excluding the 120,000 options described above exercisable
at fair value, is as follows:

                                                     Weighted-                 
                                                      Average          Total   
                                      Number of    Exercise Price     Exercise 
                                       Shares        per Share         Price   
                                      ---------    --------------   -----------
   Shares granted during 1996 
      and under option at 
      December 31, 1996                 612,000         $10.00      $ 6,120,000
     Granted during 1997                341,700          10.98        3,750,400
     Canceled during 1997              (412,000)         10.00       (4,120,000)
     Exercised during 1997                 (200)         10.00           (2,000)
     Forfeited during 1997               (5,800)         10.00          (58,000)
                                       --------         ------      -----------
   Shares under option at 
      December 31, 1997                 535,700          10.62        5,690,400
     Granted during 1998                 38,500          16.00          616,000
     Canceled during 1998               (16,500)         10.18         (168,000)
     Exercised during 1998                 (700)         11.71           (8,200)
                                       --------         ------      -----------
   Shares under option at 
      December 31, 1998                 557,000         $11.01      $ 6,130,200
                                       ========         ======      ===========
   Exercisable options:
     December 31, 1996                  612,000         $10.00      $ 6,120,000
     December 31, 1997                  535,700          10.62        5,690,400
     December 31, 1998                  557,000          11.01        6,130,200

                                      F-27
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

9. Retirement and Stock Compensation Plans (continued)

Information regarding stock options outstanding at December 31, 1998 is as
follows:

                                         Outstanding
                                -----------------------------
                                             Weighted-Average
                                                Remaining        Currently  
                                             Contractual Life    Exercisable
                                 Number         (in Years)        (Number)  
                                -------      ----------------    -----------
   Exercise prices:
     $10.00                     381,500            8.17            381,500
     $12.00                     123,200            8.55            123,200
     $16.00                      52,300            9.74             52,300
                                -------            ----            -------
                                557,000            8.40            557,000

     Fair value                 120,000            8.33            120,000
                                -------            ----            -------
                                677,000            8.39            677,000
                                =======            ====            =======

At December 31, 1998 and 1997, the Company had 142,100 and 164,100 shares,
respectively, available for grant as additional awards under the 1996 Stock 
Option Plan.

On December 1, 1997, in connection with a rights offering and a private offering
of shares of the Company's common stock, the Company issued subscription rights
to purchase an aggregate of 719,125 shares of the Company's common stock to
certain officers and directors. The subscription rights have an exercise price
of $16.00 per share, were fully exercisable immediately, and expire on December
1, 2002.

Pro forma information regarding net income is required by SFAS No. 123, and has
been determined as if the Company had accounted for its employee stock options
and subscription rights under the fair value method of that statement. The fair
value for these options was estimated at the date of grant using a minimum value
option pricing model (which is used for non-public companies) with the following
weighted-average assumptions:

                                           Year ended December 31
                                       1998        1997          1996 
                                      -------     -------      -------
   Risk-free interest rate              5.40%       6.50%        6.50%
   Dividend yield                          0%          0%           0%
   Weighted-average expected life     3 years     3 years      3 years

                                      F-28
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

9. Retirement and Stock Compensation Plans (continued)

The minimum value option pricing model is similar to the Black-Scholes option
valuation model (which is primarily used for public companies) except that it
excludes an assumption for the expected volatility of market price. The
Black-Scholes option valuation model was developed for use in estimating the
fair value of traded options which have no vesting restrictions and are fully
transferable. Because the Company's employee stock options have characteristics
significantly different from those of traded options, and because changes in the
subjective input assumptions can materially affect the fair value estimate, in
management's opinion, the existing models do not necessarily provide a reliable
single measure of the fair value of its employee stock options.

For purposes of pro forma disclosures, the estimated fair value of the options
is amortized to expense over the options' vesting period. The Company's pro
forma net earnings and earnings per common share were as follows:

                                             Year ended December 31          
                                        1998          1997           1996    
                                      --------    -----------    ----------- 
   Net income (loss), as reported     $244,187    $(3,369,388)   $(1,138,973)
   Net income (loss), pro forma        189,000     (4,903,000)    (2,222,000)
   Basic earnings per common 
      share, as reported                  0.05          (2.11)         (1.90)
   Basic earnings per common 
      share, pro forma                    0.04          (3.07)         (3.71)
   Diluted earnings per common 
     share, as reported                   0.05          (2.11)         (1.90)
   Diluted earnings per common 
     share, pro forma                     0.04          (3.07)         (3.71)

The pro forma impact is likely to increase in future years as additional options
are granted and amortized ratably over the vesting period.

10. Stockholder's Equity of Life Insurance Subsidiary

Capital Restrictions of Subsidiary

Iowa Insurance Laws require domestic insurers to maintain a minimum of $5.0
million capital and surplus.

Prior approval of statutory authorities is required for the payment of dividends
to the Company's stockholder which exceed an annual limitation.

                                      F-29
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

10. Stockholder's Equity of Life Insurance Subsidiary (continued)

Statutory Accounting Policies

The financial statements of American Equity Investment Life Insurance Company
included herein differ from related statutory-basis principally as follows: (a)
the bond portfolio is segregated into held-for-investment (carried at amortized
cost), available-for-sale (carried at fair value), and trading (reported at fair
value) classifications rather than generally being carried at amortized cost;
(b) acquisition costs of acquiring new business are deferred and amortized over
the life of the policies rather than charged to operations as incurred; (c) the
excess of purchase price over net assets acquired in business combinations is
allocated to identifiable intangibles such as value of insurance in force
acquired, rather than being entirely attributable to goodwill (a portion of
which may be non-admitted); (d) policy reserves on traditional life and accident
and health products are based on reasonable assumptions of expected mortality,
morbidity, interest and withdrawals which include a provision for possible
adverse deviation from such assumptions which may differ from reserves based on
statutory mortality rates and interest; (e) future policy benefit reserves on
certain universal life and annuity products are based on full account values,
rather than discounting methodologies utilizing statutory interest rates; (f)
reinsurance amounts are shown as gross amounts, net of an allowance for
uncollectible amounts, on the consolidated balance sheet rather than netted
against the corresponding receivable or payable; (g) deferred income taxes are
provided for the difference between the financial statement and income tax bases
of assets and liabilities; (h) net realized gains or losses attributed to
changes in the level of interest rates in the market are recognized as gains or
losses in the statement of operations when the sale is completed rather than
deferred and amortized over the remaining life of the fixed maturity security or
mortgage loan; (i) declines in the estimated realizable value of investments are
charged to the statement of operations for declines in value, when such declines
in value are judged to be other than temporary rather than through the
establishment of a formula-determined statutory investment reserve (carried as a
liability), changes in which are charged directly to surplus, (j) agents'
balances and certain other assets designated as "non-admitted assets" for
statutory purposes are reported as assets rather than being charged to surplus;
(k) revenues for universal life and annuity products consist of policy charges
for the cost of insurance, policy administration charges, amortization of policy
initiation fees and surrender charges assessed rather than premiums received;
and (l) pension income or expense is recognized in accordance with SFAS No. 87,
Employers' Accounting for Pensions, rather than in accordance with rules and
regulations permitted by the Employee Retirement Income Security Act of 1974;
(m) surplus notes are reported as a liability rather than as a component of
capital and surplus; and (n) assets and liabilities are restated to fair values
when a change in ownership occurs, rather than continuing to be presented at
historical cost.

                                      F-30
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

10. Stockholder's Equity of Life Insurance Subsidiary (continued)

Net income for the life insurance subsidiary as determined in accordance with
statutory accounting practices was $4,803,545, $4,470,284 and $1,174,811 in
1998, 1997 and 1996, respectively, and total statutory capital and surplus of
the life insurance subsidiary was $80,947,913 and $64,709,809 at December 31,
1998 and 1997, respectively.

In 1998, the NAIC adopted codified statutory accounting principles
(Codification). Codification will likely change, to some extent, prescribed
statutory accounting practices and may result in changes to the accounting
practices that the Company uses to prepare its statutory-basis financial
statements. Codification will require adoption by the various states before it
becomes the prescribed statutory basis of accounting for insurance companies
domesticated within those states. Accordingly, before Codification becomes
effective for the Company, the State of Iowa must adopt Codification as the
prescribed basis of accounting on which domestic insurers must report their
statutory-basis results to the Insurance Division, Department of Commerce, of
the State of Iowa. At this time it is unclear whether the State of Iowa will
adopt Codification. However, based on current guidance, management believes that
the impact of Codification will not be material to the Company's statutory-basis
financial statements.

11. Commitments and Contingencies

The Company has a General Agency Commission and Servicing Agreement with
American Equity Investment Service Company (the Service Company), wholly-owned
by the Company's chairman, whereby, the Service Company acts as a national
supervisory agent with responsibility for paying commissions to agents of the
Company. Under the terms of the original agreement, the Service Company was
required to pay the greater of (a) 5% of the premiums collected by the Company
on the sale of certain annuity products, or (b) 50% of the agent's commissions
payable by the Company on the sale of those same policies. In return, the
Company agreed to pay quarterly renewal commissions to the Service Company equal
to .3875% of the premiums received by the Company on policies that still remain
inforce. In addition, the Company has agreed to pay supplemental commissions
should lapses in any quarter exceed 1.88%, or certain other circumstances arise.
The Agreement terminates on January 31, 2005.

On December 31, 1997, the Service Company and the Company amended the Agreement
to provide for the payment of 100% of the agents' commissions by the Service
Company for policies issued from July 1, 1997 through December 31, 1997. In
return, the Company agreed to pay the Service Company quarterly renewal
commissions of .7% of the premiums received by the Company before January 1,
1998 that still remain inforce, and .325% for inforce amounts received
thereafter. The revised quarterly renewal commission schedule commenced December
31, 1997.

                                      F-31
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

11. Commitments and Contingencies (continued)

During the years ended December 31, 1998 and 1997, the Service Company paid
$19,933,480 and $11,470,576, respectively, to agents of the Company and the
Company paid renewal commissions to the Service Company of $6,781,288 and
$1,360,410, respectively. At December 31, 1998 and 1997, accounts payable to the
Service Company aggregated $2,438,600 and $985,194, respectively, and is
included in other liabilities.

The Company leases its home office space and certain other equipment under
operating leases which expire through June 2004. During the years ended December
31, 1998, 1997 and 1996, rent expense totaled $335,382, $341,982 and $147,662,
respectively. At December 31, 1998, minimum rental payments due under all
noncancelable operating leases with initial terms of one year or more are:

   Year ending December 31:
     1999                                              $  434,000
     2000                                                 422,000
     2001                                                 420,000
     2002                                                 413,000
     2003                                                 405,000
     Thereafter, through June 2004                        189,000
                                                       ----------
                                                       $2,283,000
                                                       ==========

Assessments are, from time to time, levied on the Company by life and health
guaranty associations by most states in which the Company is licensed to cover
losses to policyholders of insolvent or rehabilitated companies. In some states,
these assessments can be partially recovered through a reduction in future
premium taxes. Given the short period since inception, management believes that
assessments against the Company for failures known to date will be minimal.

                                      F-32
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

12. Earnings Per Share

The following table sets forth the computation of basic earnings per common
share and diluted earnings per common share:

                                                Year ended December 31
                                            1998        1997          1996
                                        -----------   -----------   -----------
   Numerator:
     Net income (loss)                  $   244,187   $(3,369,388)  $(1,138,973)
                                        -----------   -----------   -----------
   Numerator for basic and dilutive 
     earnings per common share - 
     income available to common
     stockholders                       $   244,187   $(3,369,388)  $(1,138,973)
                                        ===========   ===========   ===========

   Denominator:
     Denominator for basic earnings 
        per common share - weighted-
        average shares                    4,464,912     1,598,695       598,740
     Effect of dilutive securities:
       Preferred stock                        3,425             -             -
       Warrants                             117,370             -             -
       Stock options                        114,788             -             -
       Deferred compensation agreements      13,533             -             -
                                        -----------   -----------   -----------
   Denominator for diluted earnings 
     per share - adjusted weighted-
     average shares                       4,714,028     1,598,695       598,740
                                        ===========   ===========   ===========

   Basic earnings per common share            $0.05        $(2.11)       $(1.90)
                                        ===========   ===========   ===========

   Diluted earnings per common share          $0.05        $(2.11)       $(1.90)
                                        ===========   ===========   ===========

13. Impact of Year 2000 (Unaudited)

The Company has developed a plan to assess its information technology needs to
be ready for the Year 2000. During 1996, the Company purchased a new policy
administration system which the vendor has represented and have tested it to be
Year 2000 compliant. Additionally, the Company has begun converting any
remaining non-compliant data processing systems. The Company currently expects
the project to be substantially completed by early 1999 and does not expect the
cost to modify systems used in the normal course of business to be significant.
While additional testing will be conducted on its systems through the Year 2000,
the Company does not expect this project to have a significant effect on
operating activities.

                                      F-33
<PAGE>
 
                 American Equity Investment Life Holding Company

             Notes to Consolidated Financial Statements (continued)

13. Impact of Year 2000 (Unaudited) (continued)

The Company also recognizes there are outside influences and dependencies
relative to its Year 2000 effort, over which it has little or no control. The
Company is putting effort into ensuring these considerations will have minimal
impact. This includes the continued availability of certain resources, assessing
third-party modification plans and developing contingency/recovery plans aimed
at ensuring the continuity of critical business functions before and after
December 31, 1999. However, there can be no assurances that these steps will be
sufficient to avoid any adverse impact to the Company's business or its
consolidated financial statements.

                                      F-34
<PAGE>
 
                                   Schedule I

                       Summary of Investments - Other Than

                         Investments in Related Parties

                 American Equity Investment Life Holding Company

                                December 31, 1998
<TABLE>
<CAPTION>
                   Column A                           Column B            Column C             Column D
- --------------------------------------------        ------------        ------------        ---------------
                                                                                            Amount at Which
                                                                                             Shown in the  
              Type of Investment                      Cost(1)               Value           Balance Sheet  
- --------------------------------------------        ------------        ------------        ---------------
<S>                                                 <C>                 <C>                  <C>         
Fixed maturities, available-for-sale:
   Bonds:
     United States Government and agencies          $385,393,461        $386,224,116         $386,224,116
     State, municipal and other governments            4,227,231           4,224,000            4,224,000
     Public utilities                                  9,869,720          10,064,530           10,064,530
     Corporate securities                            191,393,819         191,904,990          191,904,990
     Mortgage and asset-backed securities              9,416,331           9,479,926            9,479,926
                                                    ------------        ------------         ------------
Total fixed maturities, available-for-sale           600,300,562        $601,897,562          601,897,562
                                                                        ============

Derivative financial instruments                       7,270,635                               16,171,621
Policy loans                                             192,184                                  192,184
Short-term investments                                    45,000                                   45,000
                                                    ------------                             ------------
Total investments                                   $607,808,381                             $618,306,367
                                                    ============                             =============
</TABLE>

(1)  On the basis of cost adjusted for repayments and amortization of premiums
     and accrual of discounts for fixed maturities.

                                      F-35
<PAGE>
 
                                   Schedule II

                  Condensed Financial Information of Registrant

                                (Parent Company)

                 American Equity Investment Life Holding Company

                            Condensed Balance Sheets

<TABLE>
<CAPTION>
                                                                                        December 31          
                                                                                 1998                 1997   
                                                                              -----------         -----------
<S>                                                                           <C>                 <C>        
Assets
Cash and cash equivalents                                                     $ 2,212,159         $ 3,585,886
Receivable from subsidiary (eliminated in consolidation)                                -             126,775
Property, furniture and equipment, less accumulated depreciation of
   $453,927 in 1998 and $173,866 in 1997                                          518,079             602,023
Intangibles, less accumulated amortization of $314,805 in 1998 and
   $193,242 in 1997                                                               103,642             225,205
Other assets                                                                       27,699               2,042
                                                                              -----------         -----------
                                                                                2,861,579           4,541,931

Investment in and advances to subsidiaries (eliminated in
   consolidation)                                                              74,712,974          60,863,595
                                                                              -----------         -----------
Total assets                                                                  $77,574,553         $65,405,526
                                                                              ===========         ===========

Liabilities and stockholders' equity
Liabilities:
   Notes payable                                                              $10,000,000         $10,000,000
   Payable to subsidiaries (eliminated in consolidation)                                -              17,247
   Other liabilities                                                            1,444,032             962,230
                                                                              -----------         -----------
Total liabilities                                                              11,444,032          10,979,477

Commitments and contingencies

Stockholders' equity:
   Series Preferred Stock                                                         625,000                   -
   Common Stock                                                                 4,581,962           4,420,864
   Additional paid-in capital                                                  64,783,117          54,318,665
   Accumulated other comprehensive income                                         420,035             210,300
   Retained-earnings deficit                                                   (4,279,593)         (4,523,780)
                                                                              -----------         -----------
Total stockholders' equity                                                     66,130,521          54,426,049
                                                                              -----------         -----------
Total liabilities and stockholders' equity                                    $77,574,553         $65,405,526
                                                                              ===========         ===========
</TABLE>

See accompanying note to condensed financial statements.

                                      F-36
<PAGE>
 
                                   Schedule II

            Condensed Financial Information of Registrant (continued)

                                (Parent Company)

                 American Equity Investment Life Holding Company

                       Condensed Statements of Operations
<TABLE>
<CAPTION>
                                                                          Year ended December 31
                                                                    1998          1997             1996     
                                                                -----------    -----------      ----------- 
<S>                                                             <C>            <C>              <C>         
Revenues:
   Net investment income                                        $   154,307    $    50,161      $     8,140
   Surplus note interest from subsidiary (eliminated in
     consolidation)                                                 157,788        134,077           41,266
                                                                -----------    -----------      ----------- 
Total revenues                                                      312,095        184,238           49,406

Expenses:
   Interest expense on notes payable                                910,372        979,826          493,802
   Other operating costs and expenses                               697,180      1,281,776          165,080
                                                                -----------    -----------      ----------- 
Total expenses                                                    1,607,552      2,261,602          658,882
                                                                -----------    -----------      ----------- 
Loss before equity in undistributed income of subsidiaries       (1,295,457)    (2,077,364)        (609,476)

Equity in undistributed income (loss) of subsidiaries
   (eliminated in consolidation)                                  1,539,644     (1,292,024)        (529,497)
                                                                -----------    -----------      ----------- 
Net income (loss)                                               $   244,187    $(3,369,388)     $(1,138,973)
                                                                ===========    ===========      ===========
</TABLE>

See accompanying note to condensed financial statements.

                                      F-37
<PAGE>
 
                                   Schedule II

            Condensed Financial Information of Registrant (continued)

                                (Parent Company)

                 American Equity Investment Life Holding Company

                       Condensed Statements of Cash Flows
<TABLE>
<CAPTION>
                                                                          Year ended December 31
                                                                    1998          1997             1996     
                                                                -----------    -----------      ----------- 
<S>                                                             <C>            <C>              <C>         
Operating activities
Net income (loss)                                               $   244,187    $(3,369,388)     $(1,138,973)
Adjustments to reconcile net income (loss) to net cash
   provided by (used in) operating activities:
   Provision for depreciation and amortization                      401,624        306,082           61,027
   Compensation expense related to issuance of stock
     options and warrants                                                 -        628,000                -
   Equity in undistributed loss (income) of subsidiaries         (1,539,644)     1,292,024          529,497
   Changes in operating assets and liabilities:
     Receivable from subsidiaries                                   126,775        (85,509)         (41,266)
     Other assets                                                   (25,657)        (2,042)               -
     Payable to subsidiaries                                        (17,247)      (733,313)         750,560
     Other liabilities                                              481,802        128,634          818,596
                                                                -----------    -----------      ----------- 
Net cash provided by (used in) operating activities                (328,160)    (1,835,512)         979,441

Investing activities
Capital contributions to subsidiaries                            (6,600,000)   (42,500,000)     (10,476,235)
Issuance of surplus notes to subsidiary                          (5,500,000)             -       (2,500,000)
Purchases of property, furniture and equipment                     (196,117)      (514,269)        (261,620)
                                                                -----------    -----------      ----------- 
Net cash used in investing activities                           (12,296,117)   (43,014,269)     (13,237,855)

Financing activities
Financing fees incurred and deferred                                      -              -         (418,448)
Proceeds from notes payable                                               -              -       10,000,000
Repayments of notes payable                                               -              -       (4,000,000)
Net proceeds from sale of preferred stock                         9,968,070              -                -
Net proceeds from issuance of common stock                        1,282,480     46,618,479        8,493,050
                                                                -----------    -----------      ----------- 
Net cash provided by financing activities                        11,250,550     46,618,479       14,074,602
                                                                -----------    -----------      ----------- 
Increase (decrease) in cash and cash equivalents                 (1,373,727)     1,768,698        1,816,188
Cash and cash equivalents at beginning of year                    3,585,886      1,817,188            1,000
                                                                -----------    -----------      ----------- 
Cash and cash equivalents at end of year                        $ 2,212,159    $ 3,585,886      $ 1,817,188
                                                                ===========    ===========      ===========

Supplemental disclosure of cash flow information
Cash paid during the year for interest                          $   467,111    $   840,344      $   440,042
</TABLE>

See accompanying note to condensed financial statements.

                                      F-38
<PAGE>
 
                                   Schedule II

                  Condensed Financial Information of Registrant

                                (Parent Company)

                 American Equity Investment Life Holding Company

                     Note to Condensed Financial Statements

                                December 31, 1998

1. Basis of Presentation

The accompanying condensed financial statements should be read in conjunction
with the consolidated financial statements and notes thereto of American Equity
Investment Life Holding Company.

In the parent company-only financial statements, the Company's investment in and
advances (which consists of surplus notes issued to the Company's life insurance
subsidiary) subsidiaries is stated at cost plus equity in undistributed income
(losses) of subsidiaries since the date of acquisition and net unrealized
gains/losses on the subsidiaries' investments classified as "available-for-sale"
in accordance with SFAS No. 115, Accounting for Certain Investments in Debt and
Equity Securities.

See Note 8 to the consolidated financial statements for a description of the
Company's notes payable.

                                      F-39
<PAGE>
 
                                  Schedule III

                       Supplementary Insurance Information

                 American Equity Investment Life Holding Company

                                December 31, 1998


    Column A       Column B    Column C     Column D    Column E    Column F  
- ----------------- ----------- ------------ ----------- ----------- -----------
                                   Future     
                                   Policy                 Other               
                                  Benefits,              Policy               
                   Deferred        Losses,               Claims    Insurance  
                    Policy        Claims and  Unearned    and      Premiums   
                  Acquisition       Loss      Revenue   Benefits      and     
    Segment          Costs         Expenses   Reserve   Payable     Charges   
- ----------------- -----------   ------------- -------- ---------- ----------  
Year ended 
  December 31, 
  1998:
   Life insurance  $32,005,772  $541,082,179    $ -    $6,315,598 $11,170,655 

Year ended 
  December 31, 
  1997:
   Life insurance    4,282,491   155,998,268       -    2,355,156  11,436,803 

Year ended 
  December 31, 
  1996:
   Life insurance      238,231    11,846,566       -    1,075,614  14,554,714 




    Column A        Column G    Column H     Column I     Column J   Column K  
- -----------------  ----------- ----------- ------------- ----------- ----------
                                                                               
                               Benefits                                        
                                Claims,   Amortization                         
                                Losses    of Deferred                          
                       Net       and         Policy       Other                
                   Investment  Settlement  Acquisition   Operating   Premiums  
    Segment          Income    Expenses        Costs     Expenses     Written  
- -----------------  ----------  ---------- ------------- ----------- ---------- 
Year ended                                                                     
  December 31,                                                                 
  1998:                                                                        
   Life insurance  $26,356,472 $21,922,805  $3,672,039    $11,354,395    $ -   
                                                                               
Year ended                                                                     
  December 31,                                                                 
  1997:                                                                        
   Life insurance    4,018,617   9,569,766     761,032    9,884,236        -   
                                                                               
Year ended                                                                     
  December 31,                                                                 
  1996:                                                                        
   Life insurance      865,155   8,865,531       6,995    7,686,316        -   

                                      F-40
<PAGE>
 
                                   Schedule IV

                                   Reinsurance

                 American Equity Investment Life Holding Company
<TABLE>
<CAPTION>

             Column A                 Column B         Column C        Column D            Column E        Column F 
- ----------------------------------  ------------       ---------     --------------     --------------    ----------
                                                                                                          Percentage
                                                        Ceded         Assumed from                         of Amount
                                        Gross          to Other          Other                             Assumed  
                                       Amount          Companies        Companies         Net Amount        to Net  
                                    ------------       ---------     --------------     --------------    ----------
<S>                                   <C>              <C>           <C>                <C>               <C>       
At December 31, 1998:
   Life insurance in force           $ 1,407,000       $      -      $2,398,544,000     $2,399,951,000        99.9%
                                     ===========       ========      ==============     ==============       =====

  Insurance premiums and 
    other considerations:
     Annuity product charges         $   642,547       $      -      $            -     $      642,547           -%
     Traditional life insurance
       and accident and health
       insurance premiums                 19,174        567,027          11,075,961         10,528,108       105.2%
                                     -----------       --------      --------------     --------------       ----- 
                                     $   661,721       $567,027      $   11,075,961     $   11,170,655        99.2%
                                     ===========       ========      ==============     ==============       =====

At December 31, 1997:
   Life insurance in force           $         -       $      -      $2,427,796,000     $2,427,796,000       100.0%
                                     ===========       ========      ==============     ==============       =====

  Insurance premiums and 
    other considerations:
     Annuity product charges         $    11,896       $      -      $            -     $       11,896           -%
     Traditional life insurance
       and accident and health
       insurance premiums                      -        722,545          12,147,452         11,424,907       106.3%
                                     -----------       --------      --------------     --------------       ----- 
                                     $    11,896       $722,545      $   12,147,452     $   11,436,803       106.2%
                                     ===========       ========      ==============     ==============       =====

At December 31, 1996:
   Life insurance in force           $         -       $      -      $2,912,219,000     $2,912,219,000       100.0%
                                     ===========       ========      ==============     ==============       =====

  Insurance premiums and 
    other considerations:
     Annuity product charges         $    14,007       $      -      $            -     $       14,007           -%
     Traditional life insurance
       and accident and health
       insurance premiums                 98,722        742,088          15,184,073         14,540,707       104.4%
                                     -----------       --------      --------------     --------------       ----- 
                                     $   112,729       $742,088      $   15,184,073     $   14,554,714       104.3%
                                     ===========       ========      ==============     ==============       =====
</TABLE>

                                      F-41
<PAGE>
  
                                  EXHIBIT INDEX

Exhibit
Number         Description
- ------         -----------
3.1      Articles of Incorporation, including Articles of Amendment

3.2      Bylaws

4.1      Agreement dated December 4, 1997 between American Equity Investment
         Life Holding Company and Farm Bureau Life Insurance Company re Right of
         First Refusal

4.2      Stockholders' Agreement dated April 30, 1997 among American Equity
         Investment Life Holding Company, David J. Noble, Twenty Services, Inc.,
         Sanders Morris Mundy Inc. and stockholders

4.3      Registration Rights Agreement dated April 30, 1997 between American
         Equity Investment Life Holding Company and stockholders

         The Company agrees to furnish the commission upon its request a copy
         of any instrument defining the rights of holders of long-term debt of
         the Company and its consolidated subsidiaries

9        Voting Trust Agreement dated December 30, 1997 among American Equity 
         Investment Life Holding Company, Farm Bureau Life Insurance Company 
         and David J. Noble, David S. Mulcahy and Debra J. Richardson (Voting 
         Trustees)

10.1     Restated and Amended General Agency Commission and Servicing Agreement
         dated June 30, 1997 between American Equity Investment Life Insurance
         Company and American Equity Investment Service Company

10.2     1996 Stock Option Plan

10.3     Restated and Amended Stock Option and Warrant Agreement dated April 30,
         1997 between American Equity Investment Life Holding Company and D.J.
         Noble

10.4     Warrant to Purchase Common Stock dated May 12, 1997 issued to Sanders
         Morris Mundy Inc.

10.5     Deferred Compensation Agreements between American Equity Investment
         Life Holding Company and 
            (a) James M. Gerlach dated June 6, 1996 
            (b) Terry A. Reimer dated November 11, 1996 
            (c) David S. Mulcahy dated December 31, 1997

21       Subsidiaries of American Equity Investment Life Holding Company

27       Financial Data Schedule

<PAGE>
 
                                                                     Exhibit 3.1

Articles of Incorporation filed with the Iowa Secretary of State at 10:26 a.m.,
on December 18, 1997 as Document No. W165867.

- --------------------------------------------------------------------------------

                            ARTICLES OF INCORPORATION

                                       OF

                                NEWCO IOWA, INC.


TO THE SECRETARY OF STATE
OF THE STATE OF IOWA:

     The undersigned, acting as incorporator of a corporation under the Iowa
Business Corporation Act, adopts the following Articles of Incorporation for
such corporation:

                                    ARTICLE I

     The name of the corporation is NewCo Iowa, Inc.

                                   ARTICLE II

     The name and address of the incorporator of this corporation is:

               Wendy L. Carlson
               317 Sixth Avenue, Suite 1200
               Des Moines, Iowa 50309-4195

                                   ARTICLE III

     The street address of the corporation's initial registered office in Iowa
and the name of its initial registered agent at that office is:

               Debra J. Richardson
               5000 Westown Parkway, Suite 440
               West Des Moines, Iowa 50266

                                   ARTICLE IV

     The total number of shares that may be issued by this Corporation is
12,000,000 shares of which 2,000,000 shares of the par value of $1 per share
shall be designated Series Preferred Stock and 10,000,000 shares of the par
value of $1 per share shall be designated Common Stock.

     A. Common Shares. Each holder of Common Stock shall have one vote for each
share of Common Stock held by such holder. Subject to the rights of the holders
of any outstanding Series Preferred Stock, the holders of Common Stock shall be
entitled to receive dividends from the remaining surplus of the Corporation,
when and as such dividends shall be declared by the Board of Directors. Subject
to the rights of the holders of any outstanding Series Preferred Stock, upon the
dissolution of the Corporation or upon its liquidation otherwise, or upon any
distribution of its assets by way of return of capital, the holders of Common
Stock shall be entitled to receive and be paid all the remaining assets of the
Corporation.

     B. Series Preferred Shares. The following is (i) a statement of the
designations, voting powers, preferences and rights and the qualifications,
limitations or restrictions of the 


<PAGE>
 
Series Preferred Stock except as the designations, voting powers, preferences
and rights and qualifications, limitations or restrictions thereof of any series
of Series Preferred Stock may be stated and expressed in a resolution or
resolutions providing for the issuance of such series pursuant to authority
herein expressly vested in the Board of Directors of the Corporation; and (ii) a
statement of the authority referred to above expressly vested in the Board of
Directors.

     (1) The Series Preferred Stock may be issued from time to time in one or
more series of any number of shares; provided that the aggregate number of
shares outstanding of all such series shall not exceed the total number of
shares of Series Preferred Stock authorized by this Article IV. Each series of
Series Preferred Stock shall be distinctively designated. Except as otherwise
provided by the resolutions creating the series of Series Preferred Stock, all
series of Series Preferred Stock shall rank equally and be identical in all
respects.

     (2) Except as otherwise provided by the resolutions creating any series of
Series Preferred Stock, holders of such Series Preferred Stock shall not have
any right to vote for election of directors or on any other matter or any right
to notice of any meeting of stockholders.

     (3) In the event of any complete, or substantially complete, voluntary or
involuntary, liquidation, dissolution or winding up of the Corporation, before
any distribution or payment shall be made to the holders of the Common Stock, if
one or more series of Series Preferred Stock has been created as authorized in
this Article IV, all of the assets of the Corporation shall be paid and
distributed among the shareholders of the Corporation as provided in the
resolution or resolutions creating such series.

         Neither the merger nor consolidation of the Corporation into or with
any other corporation, nor the merger of any corporation into the Corporation,
nor the sale or transfer by the Corporation of all or any part of its assets
shall be deemed a liquidation, dissolution or winding up of the Corporation for
the purposes of this subsection (3).

     (4) Authority is hereby vested in the Board of Directors from time to time
to authorize the issuance of Series Preferred Stock of any series and to state
and express, in the resolution or resolutions creating and providing for the
issue of shares of any series, the designations, voting powers, if any,
preferences and relative participating, optional or other special rights and the
qualifications, limitations and restrictions thereof of such series to the full
extent nor or hereafter permitted by the laws of the State of Delaware in
respect of the matters set forth in the following clauses (a) through (h),
inclusive.

         (a) The designation of the series and the number of shares which shall
constitute such series, which number may be altered from time to time by like
action of the Board of Directors in respect of shares then unissued.

         (b) The annual dividend rate on the shares of that series, the
conditions upon which the time or times when such dividends are payable, the
preference to, or the relation to, the payment of the dividends payable on
shares of such series to the dividends payable on shares of any other class or
classes or any other series of stock, whether such dividends shall be cumulative
or noncumulative and, if cumulative, the dates from which dividends on shares of
such series shall be cumulative.

         (c) The redemption price or prices, if any, and the time or times at
which the terms and conditions upon which shares of such series shall be
redeemable.

         (d) The rights of shares of such series upon the liquidation,
dissolution or winding up of, or upon any distribution of the assets of, the
Corporation and the preference to, or the relation to, such rights of shares of
such series to the rights on any other class or classes or any other series of
stock of the Corporation.


<PAGE>
 
         (e) The voting rights, if any, of such series in addition to the voting
rights prescribed by law, and the terms of exercise of such voting rights.

         (f) The rights, if any, of the holders of such shares of such series to
convert such shares into, or to exchange such shares for, shares of any other
class or classes or of any other series of the same or any other class or
classes of stock of the Corporation and the price or prices or the rates of
exchange and the adjustments at which such shares shall be convertible or
exchangeable, and any other terms and conditions of such conversion or exchange.

         (g) The requirement of any sinking or purchase fund or funds to be
applied to the purchase or redemption of shares of such series and, if so, the
amount of such fund or funds and the manner of application.

         (h) Any other preferences and relative participating, optional or other
special rights of shares of such series and qualifications, limitations or
restrictions thereof.

                                    ARTICLE V

     No director shall have any personal liability to the corporation or its
shareholders for monetary damages for breach of fiduciary duty as a director
provided that nothing in this Article shall eliminate or limit the liability of
a director for breach of the director's duty of loyalty to the corporation or
its shareholders for acts or omissions not in good faith or which involve
intentional misconduct or a knowing violation of the law for a transaction from
which the director derives an improper personal benefit, or for an unlawful
distribution to the shareholders.


                                       /s/ Wendy L.  Carlson        
                                       ----------------------------------
                                       Wendy L. Carlson
                                       317 Sixth Avenue, Suite 1200
                                       Des Moines, Iowa 50309-4195

                                       INCORPORATOR


<PAGE>
 
- --------------------------------------------------------------------------------
Exhibit 3.1, Part 2, Articles of Merger, filed with the Iowa Secretary of State
on January 5, 1998.
- --------------------------------------------------------------------------------

                               ARTICLES OF MERGER
                                       OF
                 AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

TO THE SECRETARY OF STATE OF THE STATE OF IOWA:

     Pursuant to Section 1105 of the Iowa Business Corporation Act, the
undersigned corporation adopts the following Articles of Merger.

                                    ARTICLE I

     The plan of merger is set forth in the Agreement of Merger dated December
4, 1997 by and between NewCo Iowa, Inc., an Iowa corporation, and American
Equity Investment Life Holding Company, a Delaware insurance corporation, a true
and correct copy of which is attached hereto as Exhibit "A".

                                   ARTICLE II

     The Articles of Incorporation of NewCo Iowa, Inc. shall be amended to
change the name of NewCo Iowa, Inc. to "American Equity Investment Life Holding
Company."

                                   ARTICLE III

     The designation, number of outstanding shares, number of votes entitled to
be cast by each voting group entitled to vote separately on the plan as to each
corporation, and the total number of shares cast for and against the plan are as
follows:

                 AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

                                  Votes Entitled
Designation of       Shares       to be Cast on      
    Group         Outstanding        Amendment       Votes for     Votes Against
- --------------    -----------     --------------     ---------     -------------
Common             1,754,414        1,754,414        1,275,664         10,000

                                NEWCO IOWA, INC.

                                  Votes Entitled
Designation of       Shares       to be Cast on      
    Group         Outstanding        Amendment       Votes for     Votes Against
- --------------    -----------     --------------     ---------     -------------
Common                100              100              100              0


<PAGE>
 
                                  ARTICLE IV

     The merger plan includes the authorization of NewCo capital stock
consisting of 10,000,000 shares of common stock and 2,000,000 shares of Series
Preferred Stock.

                                       AMERICAN EQUITY INVESTMENT
                                       LIFE HOLDING COMPANY


                                       By: /s/ Wendy L. Carlson              
                                           -----------------------------------
                                       Wendy L. Carlson, Assistant Secretary


<PAGE>
 
                         PLAN AND AGREEMENT OF MERGER

     PLAN AND AGREEMENT OF MERGER made and entered into this 4th day of
December, 1997, by and between Newco, Inc., a corporation organized and existing
under the laws of the State of Iowa (hereinafter called "Sub") and American
Equity Investment Life Holding Company, an insurance corporation organized and
existing under the laws of the State of Delaware (hereinafter called "Company");

     WHEREAS, Sub is a corporation duly organized and existing under the laws of
the State of Iowa and has authorized capital stock consisting of 10,000,000
shares of common stock of the par value of $1 per share of which 100 shares are
now issued and outstanding, and 2,000,000 shares of Series Preferred Stock, none
of which are currently issued and outstanding; and

     WHEREAS, Company is organized and existing under the laws of the State of
Delaware and has authorized capital stock consisting of 4,000,000 shares of
common stock of $1 par value and 2,000,000 shares of Series Preferred Stock of
which 1,762,500 shares of common stock and no shares of Series Preferred Stock
are now issued and outstanding; and

     WHEREAS, Company and Sub, hereinafter sometimes called "Constituent
Corporations," deem it desirable to merge pursuant to the applicable statutes of
the States of Iowa and Delaware in accordance with the terms and conditions
hereinafter set forth, wherein Sub will be the surviving corporation;

     NOW, THEREFORE, Company and Sub do hereby agree with each other that
Company shall be merged with and into Sub as the surviving corporation pursuant
to the applicable statutes of the States of Iowa and Delaware, subject to the
following terms and conditions:

                                    ARTICLE I
                      Effectiveness and Procedure of Merger

     1.1 Subject in all respects to the receipt of required approvals if any,
from all applicable regulatory officials, this Agreement shall be effective
after (i) it has been approved by Sub in accordance with the procedures
prescribed by Iowa law and, (ii) it has been approved by Company in accordance
with the procedures prescribed by Delaware law and (iii) the execution and
filing of such documents with the respective Secretaries of the States of Iowa
and Delaware as may be required to complete the merger under the applicable law
(hereinafter referred to as the "Effective Time").

     l.2 Sub shall succeed to and possess all of the rights, privileges, powers,
immunities, franchises (whether of a public or private nature) of the
Constituent Corporations which, together with all property (real, personal and
mixed) of the Constituent Corporations, shall be vested in Sub without further
act or deed and thereafter shall be the rights, privileges, 


<PAGE>
 
powers, immunities, franchises and property of Sub to the full extent of the
interest therein of the Constituent Corporations, and the title of any real
estate vested by deed or otherwise in either Company or Sub shall not revert to
or be in any way impaired by reason of the merger.

     l.3 Any claim existing or action or proceeding pending by or against either
Constituent Corporation may be prosecuted by or against it as if the merger had
not taken place.

                                   ARTICLE II
                      Articles of Incorporation, Bylaws and
           Continuing Directors and Officers of Surviving Corporation

     2.l The corporation resulting from this merger is and shall be Sub, a
corporation organized and existing under the laws of the State of Iowa. Except
for the amendment to the articles of incorporation set forth in Section 2.3
below, the articles of incorporation and bylaws of Sub in effect immediately
prior to the merger shall remain unchanged and shall continue to be its articles
of incorporation and bylaws after the merger.
     
     2.2 After completion of the merger, the directors and officers of Sub shall
continue to hold such offices in the same capacities in which they presently
serve.

     2.3 Upon the effective date of the merger, the articles of incorporation of
Sub shall be amended to change the name of Sub to "American Equity Investment
Life Holding Company."

                                   ARTICLE III
               Conversion of Stock of the Constituent Corporations

     The manner and basis of converting the shares of Company and Sub into
shares of Sub and/or the cancellation of shares shall be as follows:

     3.1 The holders of the common stock of Company will convert each such share
into shares of common stock of Sub on a one-for-one basis. The shares of Sub
stock will have the same terms as the shares of Company stock being converted.

     3.2 The 100 shares of Sub stock issued and outstanding in the name of
Company shall be cancelled and retired, and no payment shall be made in respect
thereto, and such shares will resume the status of unauthorized and unissued
shares of Sub common stock.

     3.3 At and after the Effective Time, all of the outstanding certificates
which immediately prior to the Effective Time represented shares of Company
common stock, shall be deemed for all purposes to evidence ownership of, and to
represent shares of Sub common stock into which the shares of Company common
stock formerly represented by such certificates have been converted as herein
provided. The registered owner on the books and records of Company or its
transfer agent of any such outstanding stock certificates shall, until 


<PAGE>
 
such certificates shall have been surrendered for transfer or otherwise
accounted for to Sub or its transfer agent, have and be entitled to exercise any
voting or other rights with respect to and to receive dividends and other
distributions upon the shares of Sub commons stock evidenced by such outstanding
certificate as provided above. Nothing herein shall be deemed to require the
holder of any shares of Company common stock to surrender the certificate or
certificates representing such shares in exchange for a certificate or
certificates representing shares of Sub common stock.

     3.4 Each right in and to, or option to purchase shares of Company common
stock granted under any agreement of Company entered into prior to the date of
the merger and which is outstanding immediately prior to the Effective Time,
shall, by virtue of the merger and without action on the part of the holder
thereof, be converted into and become a right in or to, an option or right to
purchase at the same option or warrant price per share, the same number of
shares of Company common stock, upon the same terms and conditions as set forth
in the applicable agreement granting such options or warrants. The same number
of shares of Sub common stock shall be reserved for purposes of the outstanding
options and warrants as is equal to the number of shares of Company common stock
so reserved as of the Effective Time. As of the Effective Time, Sub hereby
assumes the obligations of Company under all such agreements.

     3.5 As of the Effective Time, Sub hereby assumes all obligations of the
Company under any and all benefit plans for employees or agents of Company or
American Equity Investment Life Insurance Company in effect as of the Effective
Time.

                                   ARTICLE IV
                         Representations and Warranties

     Each of the Constituent Corporations hereby make to the other the following
representations and warranties with respect to its organization, business and
affairs:

     4.l The respective corporation:

     (a) is duly organized, validly existing and in good standing in the state
of its domicile;

     (b) has the corporate power to own its property now owned and to carry on
its business as now being conducted; and

     (c) is duly qualified to do business as a foreign corporation in all
jurisdictions where the character of its property owned or the nature of its
business conducted therein requires such qualification.

     4.2 Company has furnished or will furnish to Sub and its stockholders its
most recent financial statements.


<PAGE>
 
     4.3 Neither the execution nor delivery of this Agreement nor the
consummation of the merger will violate or conflict with its corporate charter
or bylaws or any law, regulation, decree or order of any governmental authority
by which it is bound, or result in the breach of or constitute a default under
any provision of any material contract or obligation to which either of the
Constituent Corporations is a party or by which such corporation is bound.

     4.4 The Board of Directors and shareholders of each of the Constituent
Corporations by unanimous written consent and agreement have taken such action
as is required by applicable law to approve the execution and delivery of this
Agreement and to authorize the merger.

                                    ARTICLE V
                   Obligations and Restrictions Pending Merger

     Each of the Constituent Corporations (except as otherwise indicated herein)
respectively agrees with the other that, subject to the terms of this Agreement
and except as may be otherwise consented to by the other in writing, it will,
from the date of this Agreement to and including the effective date of the
merger, take or refrain from taking, as the case may be, the following actions
with respect to its own organization, business and affairs:

     5.l Each of the Constituent Corporations will conduct its business only in
the usual and ordinary course, except for activities and transactions which in
the aggregate are not material.

     5.2 Except as contemplated by this Agreement, it shall not cause to occur
any event, and shall use its best efforts to prevent the occurrence of any event
within its sole control, which would cause its representations and warranties
made herein to be untrue as of the effective date of the merger.

     5.3 Each Constituent Corporation shall permit authorized representatives of
the other Constituent Corporation to have access, during ordinary business
hours, to its offices, properties, books and records in order that the other may
make such investigation of its affairs as the other deems desirable; and it
shall furnish, and shall cause its public accountants to furnish the other with
such financial and other information concerning itself, its business and
properties as the other may from time to time request, including (without
limitation) information required for inclusion, or the preparation of, any
information required in connection with the merger.

     5.4 Each of the Constituent Corporations shall cause this Agreement to be
submitted to its stockholder in a manner provided by applicable state law as
promptly as is practicable after the date of this Agreement, and shall use its
best efforts to obtain the necessary affirmative vote of its stockholders in
favor of this Agreement as may be required to authorize this Agreement and the
merger.

     5.5 Neither of the Constituent Corporations will declare or pay any
dividend in 


<PAGE>
 
cash, stock or property, or make any distribution on, or directly or indirectly
redeem, purchase or otherwise acquire any shares of its outstanding capital
stock or make any other distribution of assets to its stockholder.

     5.6 Neither of the Constituent Corporations will issue or sell, grant
options or issue warrants to purchase or the right to subscribe to any shares of
its capital stock or any of its other securities, or make any other changes in
its capital structure.

                                   ARTICLE VI
                           Termination and Abandonment

     Anything in this Agreement to the contrary notwithstanding, this Agreement
may be terminated and the merger abandoned (in which case the Constituent
Corporations shall notify their respective stockholders in accordance with
applicable law, at any time, whether before or after approval by stockholders
and notwithstanding favorable stockholder action prior to the effective date of
the merger) by the mutual consent of the Board of Directors of the Constituent
Corporations.

                                   ARTICLE VII
                                  Miscellaneous

     7.l For the convenience of the parties, and to facilitate the filing hereof
with appropriate governmental authorities, this Agreement may be executed in one
or more counterparts, each of which shall be deemed to be an original.

     7.2 All notices which are required or may be given pursuant to this
Agreement or in respect of the merger shall be in writing and directed to the
Constituent Corporation to be notified at its principal business office.

     7.3 Any failure of either of the Constituent Corporations to comply with
any obligation, covenant, agreement or condition herein may be expressly waived
in writing by the other Constituent Corporation, but such waiver or failure to
insist upon strict compliance with such obligations, covenant, agreement or
condition shall not operate as a waiver of, or estopped with respect to, any
subsequent or other failure.

     7.4 All actual expenses and costs incident to proceedings under the
provisions of this section shall be paid by the Surviving Corporation.


<PAGE>
 
     7.5 This Agreement and the legal relations between the parties shall be
governed by and construed in accordance with the laws of the State of Iowa to
the extent permitted by law.

                                       AMERICAN EQUITY INVESTMENT
                                       LIFE HOLDING COMPANY,
                                       a Delaware corporation

                                       By: /s/ D. J. Noble 
                                           --------------------------------
                                           D. J. Noble, President


                                       NEWCO, INC..
                                       an Iowa corporation


                                       By: /s/ D. J. Noble 
                                           --------------------------------
                                           D. J. Noble, President


<PAGE>
 
- --------------------------------------------------------------------------------
Exhibit 3.1, Part 3, Articles of Amendment filed at 11:08 a.m., December 16,
1998, as Instrument No. W199936
- --------------------------------------------------------------------------------

                              ARTICLES OF AMENDMENT
                                       OF
                 AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY
                                 
TO THE SECRETARY OF STATE 
OF THE STATE OF IOWA:

     Pursuant to Sections 602 and 1006 of the Iowa Business Corporation Act, the
undersigned Corporation adopts the following amendments to the Corporation's
Articles of Incorporation.

1. The name of the Corporation is American Equity Investment Life Holding
Company.

2. The Articles of Incorporation are amended by setting forth the following as
the determination of the terms of a series of Series Preferred Stock.

     Section 1. Designation of Class. The Series shall be designated as "1998
Series A Participating Preferred Stock" and shall consist of 625,000 shares of
Series Preferred Stock, $1 par value per share.

     Section 2. Dividend Rights.

     A. The holders of shares of 1998 Series A Participating Preferred Stock
shall be entitled to receive, when, as and if declared by the Board of
Directors, out of funds legally available for such a purpose, dividends payable
in cash in an amount per share equal to the amount of all cash dividends or
other cash distributions declared on each share of the Corporation's Common
Stock, par value $1 per share (the "Common Stock"). In the event the Corporation
shall at any time after November 30, 1998 (i) declare any dividend on Common
Stock payable in shares of Common Stock, (ii) subdivide the outstanding Common
Stock, or (iii) combine the outstanding Common Stock into a smaller number of
shares, then in each such case the amount payable to holders of shares of 1998
Series A Participating Preferred Stock shall be adjusted by multiplying such
amount by a fraction, the numerator of which is the number of shares of Common
Stock outstanding immediately after such event and the denominator of which is
the number of shares of Common Stock that were outstanding immediately prior to
such event. Such adjustments shall be made successively whenever any event
listed above shall occur.

     B. The Corporation shall declare a cash dividend or distribution on the
1998 Series A Participating Preferred Stock as provided in paragraph A above
immediately after it declares a cash dividend or distribution on the Common
Stock.

     C. Dividends shall begin to accrue and be cumulative on all outstanding


<PAGE>
 
shares of 1998 Series A Participating Preferred Stock from the date of
declaration of such cash dividends or distributions. Accrued but unpaid
dividends shall not bear interest. Dividends paid on the shares of 1998 Series A
Participating Preferred Stock in an amount less than the total amount of such
dividends at the time accrued and payable on such shares shall be allocated pro
rata on a share-by-share basis among all shares at the time outstanding. The
Board of Directors may affix a record date for the determination of holders of
shares of 1998 Series A Participating Preferred Stock entitled to receive a
payment of a cash dividend or distribution declared thereon, which record date
shall be no more than thirty days prior to the date fixed for payment thereof.

     Section 3. Voting Rights. Except as otherwise provided in the Iowa Business
Corporation Act, the holders of shares of the 1998 Series A Participating
Preferred Stock shall not be entitled to voting rights. After conversion of any
shares of 1998 Series A Participating Preferred Stock pursuant to Section 4
below, holders of shares of Common Stock received upon such conversion will be
entitled to voting rights to the same extent as all other holders of shares of
Common Stock.

     Section 4. Conversion of Shares.

     A. Subject to and upon compliance with the provisions of this Section 4,
the holders of shares of the 1998 Series A Participating Preferred Stock shall
have the right (the "Conversion Rights") to convert all or any portion of the
shares of 1998 Series A Participating Preferred Stock into fully paid and
nonassessable shares of Common Stock of the Corporation on a one-for-one basis
without requirement of additional consideration or payment, subject to
adjustment as hereinafter provided, upon the earlier of (i) the closing of
Corporation's Initial Public Offering of its Common Stock pursuant to an
effective registration statement filed with the Securities and Exchange
Commission under Section 5 of the Securities Act of 1933, as amended; or (ii)
December 31, 2003.

     B. Notwithstanding any other provision of this Section 4, a holder of
shares of 1998 Series A Participating Preferred Stock (a "Converting
Shareholder") may not convert shares of 1998 Series A Participating Preferred
Stock into shares of Common Stock unless one of the following conditions is
satisfied:

          1. The total number of shares of Common stock held by such Converting
     Shareholder aggregated with any shares of Common Stock held by any
     affiliate of such holder after giving effect to the proposed conversion,
     shall be less than 5% of the total shares of Common stock outstanding
     immediately after such conversion. For purposes of calculating the total
     number of shares of Common Stock held by the Converting Shareholder and its
     affiliates, shares of Common stock previously held by such Converting
     Shareholder or its affiliates shall be added to the sum of shares currently
     held by the Converting Shareholder and its affiliates, unless those shares
     were sold through a widely-dispersed public offering, sales in the public
     secondary market or through private placements in which no purchasers
     acquired individually or in concert with others, more than 2% of the shares
     of Common Stock then outstanding; or

                                      -2-


<PAGE>
 
          2. A change in federal law permits a registered bank holding company
     to acquire in excess of 5% of the voting shares of the Corporation and,
     upon such an occurrence, a Converting Shareholder may convert its shares to
     Common Stock to the maximum extent permitted by then current federal law.

     C. To exercise Conversion Rights, the converting holder shall notify the
Corporation in writing of the holder's intent to exercise such right and the
number of shares to be converted (a "Conversion Notice"). Within ten days after
any Conversion Notice is received by the Corporation, subject to the surrender
and delivery by the applicable holder of the shares to be converted, the
Corporation shall deliver to the applicable holder, or such holder's nominee (i)
one or more certificates representing the Common Stock issuable pursuant to such
Conversion Notice; and (ii) one or more certificates representing the
unconverted shares, if any, of the 1998 Series A Participating Preferred Stock.
To the extent permitted by law, any such conversion shall be deemed to have been
effected as of 5:00 p.m., Central Standard Time, on the date on which the shares
of 1998 Series A Participating Preferred Stock to be converted are surrendered
and delivered to the Corporation, and the applicable holder or such holder's
nominee shall become the holder of record of the shares of Common Stock subject
to the applicable Conversion Notice on such date (the "Conversion Date").

     D. The Corporation shall pay all accrued, cumulative dividends on any
shares of 1998 Series A Participating Preferred Stock which are converted
pursuant to this Section 4 through and including the Conversion Date. The
Corporation shall continue to pay dividends in accordance with Section 2 on the
unconverted shares, if any, of the 1998 Series A Participating Preferred Stock.

     E. In the event that, prior to any Conversion Date, the Corporation shall
(i) declare any dividend on Common Stock payable in shares of Common Stock, (ii)
subdivide the outstanding shares of Common Stock or (iii) combine the
outstanding Common Stock into a smaller number of shares, then, in each case,
the number of shares of Common Stock into which each share of 1998 Series A
Participating Preferred Stock may be converted shall be adjusted by multiplying
the number of shares of 1998 Series A Participating Preferred Stock to be
converted by a fraction, the numerator of which is the number of shares of
Common Stock outstanding immediately after such event and the denominator of
which is the number of shares of Common Stock that were outstanding immediately
prior to such event. Such adjustments shall be made successively whenever any
event listed above shall occur.
          
     Section 5. Certain Restrictions.

     A. Whenever dividends or distributions payable on the 1998 Series A
Participating Preferred Stock, as provided in Section 2 hereof, are in arrears,
thereafter and until all accrued and unpaid dividends and distributions which
have been declared on the shares of 1998 Series A Participating Preferred Stock
shall have been paid in full, the Corporation shall not:

          (i) declare of pay any dividends on or make any other distributions 

                                      -3-


<PAGE>
 
     or redeem or purchase or otherwise acquire for consideration any shares of
     stock ranking junior (either as to dividends or upon liquidation,
     dissolution or winding up) to the 1998 Series A Participating Preferred
     Stock;

          (ii) declare or pay dividends on or make any other distributions of
     any shares of stock ranking on a parity (either as to dividends or upon
     liquidation, dissolution or winding up) with the 1998 Series A
     Participating Preferred Stock, except dividends paid ratably on the 1998
     Series A Participating Preferred Stock and all such parity stock on which
     dividends are payable or in arrears in proportion to the total amounts to
     which the holders of all such shares are then entitled;

          (iii) redeem or purchase or otherwise acquire for consideration shares
     of any stock ranking on a parity (either as to dividends or upon
     liquidation, dissolution or winding up) with the 1998 Series A
     Participating Preferred Stock, provided that the Corporation may at any
     time redeem, purchase or otherwise acquire shares of any such parity stock
     in exchange for shares of any stock of the Corporation ranking junior
     (either as to dividends or upon dissolution, liquidation or winding up) to
     the 1998 Series A Participating Preferred Stock; or

          (iv) purchase or otherwise acquire for consideration any shares of
     1998 Series A Participating Preferred Stock, or any shares of stock ranking
     on a parity (either as to dividends or upon liquidation, dissolution or
     winding up) with the 1998 Series A Participating Preferred Stock, except in
     accordance with a purchase offer made in writing or by publication (as
     determined by the Board of Directors) to all holders of such shares upon
     such terms as the Board of Directors, after consideration of the respective
     dividends and other relative rights and preferences of the respective
     series and classes, shall determine in good faith will result in fair and
     equitable treatment among the respective series or classes.

     B. The Corporation shall not permit any subsidiary of the Corporation to
purchase or otherwise acquire for consideration any shares of stock of the
Corporation unless the Corporation could, under Paragraph A, of this Section 5,
purchase or otherwise acquire such shares at any time and in any such manner.

     Section 6. Reacquired Shares. Any shares of the 1998 Series A Participating
Preferred Stock purchased or otherwise acquired by the Corporation in any manner
whatsoever shall be retired promptly after the acquisition thereof. All such
shares shall upon their retirement become authorized but unissued shares of
Series Preferred Stock and may be reissued as a part of a new series of
Preferred Stock to be created by resolution or resolutions of the Board of
Directors, subject to the conditions and restrictions on issuance set forth
herein.

     Section 7. Liquidation, Dissolution or Winding Up.

     A. Upon any liquidation (voluntary or otherwise), dissolution or winding up
of the Corporation, no distribution shall be made to the holders of shares of
stock ranking 

                                      -4-


<PAGE>
 
junior (either as to dividends or upon liquidation, dissolution or winding up)
to the 1998 Series A Participating Preferred Stock unless, prior thereto,
holders of shares of 1998 Series A Participating Preferred Stock shall have
received an amount equal to the greater of (i) Sixteen Dollars ($16.00) per
share of the 1998 Series A Participating Preferred Stock, plus an amount equal
to the accrued and unpaid dividends and distributions thereon which have been
declared prior to the date of such payment, or (ii) amount per share payable to
holders of Common Stock after giving effect to the requirements of this
paragraph. In the event the Corporation shall at any time after November 30,
1998, (x) declare any dividend on the Common Stock payable in shares of Common
Stock, (y) subdivide the outstanding Common Stock, or (z) combine the
outstanding Common Stock into a smaller number of shares, then in each such case
the amount determined under subclause (ii) in the preceding sentence shall be
adjusted by multiplying such amount by a fraction, the numerator of which is the
number of shares of Common Stock outstanding immediately after such event and
the denominator of which is the number of shares of Common Stock that were
outstanding immediately prior to such event. Such adjustments shall be made
successively whenever any event listed above shall occur.

     B. In the event, however, that there are not sufficient assets available to
permit payment in full of the Liquidation Preference of the 1998 Series A
Participating Preferred Stock and all other series of Preferred Stock, if any,
which rank on a parity with the 1998 Series A Participating Preferred Stock,
then assets shall be distributed ratably to the holders of such parity shares in
proportion to their respective Liquidation Preferences.

     Section 8. Consolidation, Merger, etc. In case the Corporation shall enter
into any consolidation, merger, combination or other transaction in which shares
of Common Stock are exchanged for or changed into other stock or securities,
cash and/or any other property, then in any such case the shares of 1998 Series
A Participating Preferred Stock shall at the same time be similarly exchanged or
changed into an amount per share (subject to adjustment as hereinafter set
forth) equal to the aggregate amount per share of stock, securities, cash and/or
other property, as the case may be, into which or for which, each share of
Common Stock is changed or exchanged; provided that, at the request of a holder
of the 1998 Series A Participating Preferred Stock, a portion of any stock or
securities issued to such holder in exchange for the 1998 Series A Participating
Preferred Stock shall be nonvoting with the right to convert to voting on the
same terms set forth in Section 4 hereof. In the event the Corporation shall at
any time after November 30, 1998 (i) declare any dividends on Common Stock
payable in shares of Common Stock, (ii) subdivide the outstanding Common Stock,
or (iii) combine the outstanding Common Stock into a smaller number of shares,
then in each such case the amount set forth in the preceding sentence with
respect to the exchange or change of shares of 1998 Series A Participating
Preferred Stock shall be adjusted by multiplying such amount by a fraction, the
numerator of which is the number of shares of Common Stock outstanding
immediately after such event and the denominator of which is the number of
shares of Common Stock that were outstanding immediately prior to such event.
Such adjustments shall be made successively whenever any event listed above
shall occur.

     Section 9. No Redemption. The shares of 1998 Series A Participating
Preferred Stock shall not be redeemable.

                                      -5-

<PAGE>
 
     Section 10. Rank. The shares of 1998 Series A Participating Preferred Stock
shall rank on a parity with the Common Stock as to the payment of dividends and
senior to the Common Stock as to the distribution of assets upon liquidation,
dissolution or winding up. The shares of 1998 Series A Participating Preferred
Stock shall rank junior to all other series of the Series Preferred Stock as to
payment of dividends and as to distribution of assets upon liquidation,
dissolution or winding up, unless the terms of any such series shall provide
otherwise.

     Section 11. Amendment. At any time that any shares of 1998 Series A
Participating Preferred Stock are outstanding, the Articles of Incorporation of
the Corporation shall not be amended in any manner which would materially alter
or change the powers, preferences or special rights of the 1998 Series A
Participating Preferred Stock so as to affect them adversely without the
affirmative vote of the holders of two-thirds of the outstanding shares of the
1998 Series A Participating Preferred Stock, voting separately as a class.

     Section 12. Fractional Shares. The 1998 Series A Participating Preferred
Stock may be issued in fractions of a share that shall entitle the holder, in
proportion to such holder's fractional shares, to receive dividends, participate
in distributions and to have the benefit of all other rights of the holders of
the 1998 Series A Participating Preferred Stock.

     Section 13. No Preemptive Rights. No holder of any outstanding shares of
the 1998 Series A Participating Preferred Stock shall be entitled as a right to
purchase or subscribe or otherwise acquire any shares of stock of any class,
whether now or hereafter authorized by the Corporation.

3. The date of adoption of the amendment was December 15, 1998.

4. The amendment to the Articles was adopted by the Board of Directors without
action by the shareholders.

     Dated this 15th day of December, 1998.

                                       AMERICAN EQUITY INVESTMENT
                                       LIFE HOLDING COMPANY


                                       By: /s/ D. J. Noble 
                                           ----------------------------------
                                           D. J. Noble, President

                                      -6-


<PAGE>
                                                                     Exhibit 3.2
 
                                     BYLAWS

                                       OF

                                   NEWCO, INC.
                              (an Iowa Corporation)

                   (hereinafter referred to as "Corporation")


                                    ARTICLE 1

                                PRINCIPAL OFFICE

     The principal office of the Corporation is at the location identified in
the most recent annual report filed by the Corporation with the Iowa Secretary
of State or such other location as may be designated by the Board of Directors.


                                    ARTICLE 2

                            MEETINGS OF SHAREHOLDERS

     Section 2.1 Annual Meeting. The annual meeting of the shareholders for the
election of directors and for the transaction of such other business as may
properly come before the meeting, shall be held at such place, time and date as
the board of directors shall each year fix, which date shall be within the
earlier of the first six months after the end of the Corporation's fiscal year
or fifteen (15) months after its last annual meeting.

     Section 2.2 Special Meetings. Special meetings of the shareholders, for any
purpose or purposes, unless otherwise prescribed by law (meaning, here and
hereinafter, as required from time to time by the Iowa Business Corporation Act
or the Articles of Incorporation of the Corporation), may be called by the
President or the board of directors, and shall be called by the board of
directors upon the written demand, signed, dated and delivered to the Secretary,
of the holders of at least ten percent of all the votes entitled to be cast on
any issue proposed to be considered at the meeting. Such written demand shall
state the purpose or purposes for which such meeting is to be called. The time,
date and place of any special meeting shall be determined by the board of
directors, or, at its direction, by the President.

     Section 2.3 Notice of Meetings.

     Notice of (i) the place, date and time of all meetings of shareholders;
(ii) the initial authorization or issuance, subsequent to the next preceding
shareholders' meeting, of shares for promissory notes or promises to render
services in the future; (iii) any indemnification of a director required by law
to be reported to shareholders; and, (iv) in the case of a special meeting, the
purpose or purposes for which the meeting is called, shall be given not less
than ten (10) days nor more than sixty (60) days before the date of the meeting
to each shareholder entitled to vote 
<PAGE>
 
at such meeting and to such other shareholders as are required by law to be
given such notice. The board of directors may establish a record date for the
determination of shareholders entitled to notice, as provided in Section 5.9 of
these bylaws. Notice of adjourned meetings need only be given if required by law
or Section 2.6 of these bylaws.

     Section 2.4 Waiver of Notice.

     (a) A written waiver of notice of any meeting of the shareholders signed by
any shareholder entitled to such notice, whether before or after the time stated
in such notice for the holding of such meeting, shall be equivalent to the
giving of such notice to such shareholder in due time as required by law and
these bylaws.

     (b) A shareholder's attendance at any shareholders' meeting, in person or
by proxy, waives (i) giving of notice of such meeting and irregularities in any
notice given, unless the shareholder at the beginning of the meeting or promptly
upon the shareholder's arrival objects to holding the meeting or transacting
business at the meeting, and (ii) objection to consideration of a particular
matter at the meeting that is not within the purpose or purposes described in
the meeting notice, unless the shareholder objects to considering the matter
when it is presented.

     Section 2.5 Voting List. After fixing a record date for a meeting, the
Secretary shall prepare an alphabetical list of the names of all shareholders
who are entitled to notice of the shareholders' meeting. The list must be
arranged by voting group and within each voting group by class or series of
shares, and show the address of and number of shares held by each shareholder.
The shareholders' list must be available for inspection by any shareholder
beginning two business days after notice of the meeting is given for which the
list was prepared and continuing through the meeting, at the Corporation's
principal office or at a place identified in the meeting notice in the city
where the meeting will be held. A shareholder, or a shareholder's agent or
attorney, is entitled on written demand to inspect and, subject to the
requirements of law, to copy the list, during regular business hours and at the
person's expense, during the period it is available for inspection. The
Corporation shall make the shareholders' list available at the meeting, and any
shareholder, or a shareholder's agent or attorney, is entitled to inspect the
list at any time during the meeting or any adjournment.

     Section 2.6 Quorum. At any meeting of the shareholders, a majority of the
votes entitled to be cast on the matter by a voting group constitutes a quorum
of that voting group for action on that matter, unless the representation of a
different number is required by law, and in that case, the representation of the
number so required shall constitute a quorum. If a quorum shall fail to attend
any meeting, the chairperson of the meeting or a majority of the votes present
may adjourn the meeting to another place, date or time.

     When a meeting is adjourned to another place, date or time, notice need not
be given of the adjourned meeting if the place, date and time thereof are
announced at the meeting at which the adjournment is taken; provided, however,
that if the date of any adjourned meeting is more than one hundred twenty (120)
days after the date for which the meeting was originally noticed, or if a new
record date is fixed for the adjourned meeting, notice of the place, date and
time of 

                                      -2-
<PAGE>
 
the adjourned meeting shall be given in conformity herewith. At any adjourned
meeting, any business may be transacted which might have been transacted at the
original meeting.

     Section 2.7 Organization.

     (a) Such person as the board of directors may have designated, or, in the
absence of such a person, the President, or in his or her absence, such person
as shall be designated by the holders of a majority of the shares present at the
meeting, shall call meetings of the shareholders to order and shall act as
chairperson of such meetings.

     (b) The Secretary of the Corporation shall act as Secretary at all meetings
of the shareholders, but in the absence of the Secretary at any meeting of the
shareholders, the presiding officer may appoint any person to act as Secretary
of the meeting.

     Section 2.8 Voting of Shares.

     (a) Every shareholder entitled to vote may vote in person or by proxy.
Except as otherwise provided by law, each outstanding share regardless of class,
shall be entitled to one vote on each matter submitted to a vote at a meeting of
shareholders. Unless otherwise provided by law, at each meeting for election of
directors, each shareholder entitled to vote shall be entitled to vote the
number of shares owned by the shareholder for as many persons as there are
directors to be elected and for whose election such shareholder has a right to
vote, and directors shall be elected by a majority of the votes cast.

     (b) The shareholders having the right to vote shares at any meeting shall
only be those of record on the stock books of the Corporation, on the record
date fixed pursuant to the provisions of Section 5.9 of these bylaws or by law.

     (c) Absent special circumstances, the shares of the Corporation held by
another corporation, if a majority of the shares entitled to vote for the
election of directors of such other corporation is held by the Corporation,
shall not be voted at any meeting.

     (d) Voting by shareholders on any question or in any election may be viva
voce unless the chairperson of the meeting shall order or any shareholder shall
demand that voting be by ballot. On a vote by ballot, each ballot shall be
signed by the shareholder voting, or in the shareholder's name by proxy, if
there be such proxy, and shall state the number of shares voted by such
shareholder.

     (e) If a quorum exists, action on a matter, other than the election of
directors, by a voting group is approved if the votes cast within the voting
group favoring the action exceed the votes cast opposing the action, unless a
greater number is required by law.

     Section 2.9 Voting by Proxy or Representative.

     (a) At all meetings of the shareholders, a shareholder entitled to vote may
vote in person 

                                      -3-
<PAGE>
 
or by proxy appointed in writing. An appointment of a proxy is effective when
received by the secretary or other officer or agent authorized to tabulate
votes. An appointment is valid for eleven months unless a longer period is
expressly provided in the appointment form.

     (b) Shares held by an administrator, executor, guardian, conservator,
receiver, trustee, pledgee, or another corporation may be voted as provided by
law.

     Section 2.10 Inspectors. The board of directors in advance of any meeting
of shareholders may (but shall not be obliged to) appoint inspectors to act at
such meeting or any adjournment thereof. If inspectors are not so appointed, the
officer or person acting as chairperson of any such meeting, and on the request
of any shareholder or his proxy, shall make such appointment. In case any person
appointed as inspector shall fail to appear or act, the vacancy may be filled by
appointment made by the board of directors in advance of the meeting, or at the
meeting by the officer or person acting as chairperson. The inspectors shall
register proxies, determine the number of shares outstanding, the voting power
of each, the shares represented at the meeting, the existence of a quorum, the
authenticity, validity and effect of proxies, receive votes, ballots, assents or
consents, hear and determine all challenges and questions in any way arising in
connection with the vote, count and tabulate all votes, assents and consents,
determine and announce the result, and do such acts as may appear proper to
conduct the election or vote with fairness to all shareholders. The maximum
number of such inspectors appointed shall be three, and no inspector whether
appointed by the board of directors or by the officer or person acting as
chairperson need be a shareholder.

     Section 2.11 Consent of Shareholders in Lieu of Meeting. Any action
required or permitted by law to be taken at a meeting of the shareholders, may
be taken without a meeting if a consent in writing setting forth the action so
taken shall be signed by the holders of outstanding shares having not less than
ninety percent of the votes entitled to be cast at a meeting at which all shares
entitled to vote on the action were present and voted, and are delivered to the
Corporation for inclusion in the minutes.

     Section 2.12 Conduct of Business. The chairperson of any meeting of
shareholders shall determine the order of business and procedure at the meeting,
including such regulation of the manner of voting and the conduct of business as
seem to him or her to be in order.

                                    ARTICLE 3

                               BOARD OF DIRECTORS

     Section 3.1 Number of Directors. The number of directors shall be such
number as the board of directors shall at the time have designated. In the
absence of any such designation, such number shall be seven.

     Section 3.2 Qualifications and General Powers. No director is required to
be an officer or employee of the Corporation or a resident of the State of Iowa.
The business and affairs of the 

                                      -4-
<PAGE>
 
Corporation shall be managed by the board of directors. The board of directors
may authorize any officer or officers, agent or agents, to enter into any
contract or to execute and deliver any instrument in the name and on behalf of
the Corporation, and such authority may be general or confined to specific
instances.

     Section 3.3 Increase in Number of Directors; Tenure. In case the number of
directors be increased by thirty percent or less of the number of directors last
approved by the shareholders, by amendment to these bylaws by the board of
directors or by resolution of the board of directors, the directorships to be
filled by reason thereof may be filled by the affirmative vote of a majority of
the directors, though less than a quorum of the board of directors. Any director
so elected shall serve only until the next election of directors by the
shareholders. Each director shall hold office until the next succeeding annual
meeting and until his successor shall have been elected and qualifies, or until
his death, resignation or removal.

     Section 3.4 Quorum and Manner of Acting. One-third of the number of
directors then holding office shall constitute a quorum for the transaction of
business; but if at any meeting of the board there be less than a quorum
present, a majority of the directors present may adjourn the meeting from time
to time until a quorum shall be present. Notice of any adjourned meeting need
not be given. At all meetings of directors, a quorum being present, the act of
the majority of the directors present at the meeting shall be the act of the
board of directors.

     Section 3.5 Resignation. Any director of the Corporation may resign at any
time by giving written notice to the board of directors, its chairperson or the
Corporation. The resignation of any director shall take effect upon delivery of
notice thereof or at such later date as shall be specified in such notice; and,
unless otherwise specified therein, the acceptance of such resignation shall not
be necessary to make it effective.

     Section 3.6 Removal. A director shall be subject to removal, with or
without cause, at a meeting of the shareholders called for that purpose in the
manner prescribed by law.

     Section 3.7 Vacancies. Any vacancy occurring in the board of directors
through death, resignation, removal or any other cause may be filled by the
affirmative vote of a majority of the remaining directors, though less than a
quorum of the board of directors. A director elected to fill a vacancy shall be
elected only until the next election of directors by the shareholders.

     Section 3.8 Compensation of Directors. The directors shall be entitled to
be reimbursed for any expenses paid by them on account of attendance at any
regular or special meeting of the board of directors and the board may fix the
compensation of directors from time to time by resolution of the board.

     Section 3.9 Place of Meetings, etc. The board of directors may hold its
meetings and keep the books and records of the Corporation (except that the
record of its shareholders must also be kept at the places described in Section
3.5 of these bylaws) at such place or places within or without the State of
Iowa, as the board may from time to time determine. A director may participate
in any meeting by any means of communication, including, but not limited to
telephone 

                                      -5-
<PAGE>
 
conference call, by which all directors participating may simultaneously hear
each other during the meeting.

     Section 3.10 Annual Meeting. Immediately after the final adjournment of
each annual meeting of the shareholders for the election of directors, the board
of directors shall meet, at the same place where said meeting of shareholders
finally adjourned, for the purpose of organization, the election of officers and
the transaction of other business. Notice of such meeting need not be given.
Such meeting may be held at any other time or place as shall be specified in a
notice given as hereinafter provided for special meetings of the board of
directors or in a consent and waiver of notice thereof signed by all the
directors, at which meeting the same matters shall be acted upon as is above
provided.

     Section 3.11 Regular Meetings. Regular meetings of the board of directors
shall be held at such place and at such times as the board of directors shall by
resolution fix and determine from time to time. No notice shall be required for
any such regular meeting of the board.

     Section 3.12 Special Meetings; Notice.

     (a) Special meetings of the board shall be held whenever called by
direction of the president, or one-third (1/3) of the directors at the time
being in office.

     (b) Notice of each such meeting shall be delivered to each director, at
least two (2) days before the date on which the meeting is to be held, by mail,
telegraph, cable, radio or wireless, or personally or by telephone. Each notice
shall state the time and place of the meeting. Unless otherwise indicated in the
notice thereof, any and all business may be transacted at a special meeting. At
any meeting at which every director shall be present, even without any notice,
any business may be transacted.

     Section 3.13 Substitutes for Notice. A written waiver of notice signed by a
director, whether before or after the time of the meeting stated therein, shall
be equivalent to the giving of such notice in due time as required by these
bylaws. Attendance of a director at or participation in a meeting shall
constitute a waiver of notice of such meeting, unless the director at the
beginning of the meeting or promptly upon arrival objects to holding the meeting
or transacting business at the meeting and does not thereafter vote for or
assent to action taken at the meeting.

     Section 3.14 Director's Assent Presumed. A director of the Corporation who
is present at a meeting of its board of directors at which action on any
corporate matter is taken shall be presumed to have assented to the action taken
unless the director's dissent shall be entered in the minutes of the meeting or
unless the director shall file a written dissent to such action with the person
acting as the Secretary of the meeting before the adjournment thereof or shall
forward such dissent by registered or certified mail to the Secretary of the
Corporation immediately after the adjournment of the meeting. Such right to
dissent shall not apply to a director who voted in favor of such action.

     Section 3.15 Order of Business.

                                      -6-
<PAGE>
 
     (a) At meetings of the board of directors, business shall be transacted in
such order as, from time to time, the board of directors may determine by
resolution.

     (b) At all meetings of the board, the chairperson or in his or her absence,
vice chairperson, or in their absence the President, or in the president's
absence the most senior Vice President present, or otherwise the person
designated by the vote of a majority of the directors present shall preside.

     Section 3.16 Action Without Meeting. Any action required or permitted by
law to be taken at any meeting of the board of directors may be taken without a
meeting if the action is taken by all members of the board and if one or more
consents in writing setting forth the action so taken shall be signed by all of
the directors then in office and included in the minutes.

     Section 3.17 Committees.

     (a) The board of directors, by resolution adopted by the affirmative vote
of a majority of the number of directors then in office, may establish one or
more committees, including an executive committee, each committee to consist of
two (2) or more directors appointed by the board of directors. Any such
committee shall serve at the will of the board of directors. Each such committee
shall have the powers and duties delegated to it by the board of directors. The
board of directors may elect one or more of its members as alternate members of
any such committee who may take the place of any absent member or members at any
meeting of such committee, upon request by the president or the chairperson of
such committee. Each such committee shall fix its own rules governing the
conduct of its activities as the board of directors may request.

     (b) A committee of the board shall not: (i) authorize distributions by the
Corporation; (ii) approve or propose to shareholders of the Corporation action
that the law requires be approved by shareholders; (iii) fill vacancies on the
board of directors of the Corporation or on any of its committees; (iv) amend
the articles of incorporation of the Corporation; (v) adopt, amend or repeal
bylaws of the Corporation; (vi) approve a plan of merger not requiring
shareholder approval; (vii) authorize or approve reacquisition of shares by the
Corporation, except according to a formula or method prescribed by the board of
directors; or (viii) authorize or approve the issuance or sale or contract for
sale of shares, or determine the designation and relative rights, preferences
and limitations of a class or series of shares, except that the board of
directors may authorize a committee or a senior executive officer of the
Corporation to do so within limits specifically prescribed by the board of
directors.

                                    ARTICLE 4

                                    OFFICERS

     Section 4.1 Generally. The officers of the Corporation shall be a
President, one or more Vice Presidents (the number thereof to be determined by
the board of directors), a Secretary, a Treasurer and such other officers as may
from time to time be appointed by the board of 

                                      -7-
<PAGE>
 
directors. One person may hold the offices and perform the duties of any two or
more of said offices. In its discretion, the board of directors may delegate the
powers or duties of any officer to any other officer or agents, notwithstanding
any provision of these bylaws, and the board of directors may leave unfilled for
any such period as it may fix, any office except those of President, Treasurer
and Secretary. The officers of the Corporation shall be appointed annually by
the board of directors at the annual meeting thereof. Each such officer shall
hold office until the next succeeding annual meeting of the board of directors
and until his successor shall have been duly chosen and shall qualify or until
his death or until he shall resign or shall have been removed.

     Section 4.2 Removal. Any officer may be removed by the board of directors,
with or without cause, but such removal shall be without prejudice to the
contract rights, if any, of the person so removed.

     Section 4.3 Powers and Duties of the President. The President shall be the
chief executive officer of the Corporation. Subject to the provisions of these
bylaws and to the direction of the board of directors, he or she shall have the
responsibility for the general management and control of the business and
affairs of the Corporation and shall perform all duties and have all powers
which are commonly incident to the office of chief executive or which are
delegated to him or her by the board of directors. He or she shall have power to
sign all stock certificates, contracts and other instruments of the Corporation
which are authorized and shall have general supervision and direction of all of
the other officers, employees and agents of the Corporation.

     Section 4.4 Powers and Duties of the Vice President(s). In the absence of
the President or in the event of the death, inability or refusal to act of the
President, the Vice President (or in the event there be more than one Vice
President, the Vice Presidents in the order designated at the time of their
election, or in the absence of any designation, the senior Vice President in
length of service) shall perform the duties of the President, and when so
acting, shall have all the powers of and be subject to all the restrictions upon
the President. Any Vice President may sign, with the Secretary or Assistant
Secretary, certificates for shares of the Corporation; and shall perform such
other duties and have such authority as from time to time may be assigned to
such Vice President by the President or by the board of directors.

     Section 4.5 Powers and Duties of the Secretary. The Secretary shall (a)
keep minutes of all meetings of the shareholders and of the board of directors;
(b) authenticate records of the Corporation and attend to giving and serving all
notices of the Corporation as provided by these bylaws or as required by law;
(c) be custodian of the corporate seal (if any), the stock certificate books and
such other books, records and papers as the board of directors may direct, and
see that the corporate seal (if any) is affixed to all stock certificates and to
all documents, the execution of which on behalf of the Corporation under its
seal (if any) is duly authorized; (d) keep a stock record showing the names of
all persons who are shareholders of the Corporation, their post office addresses
as furnished by each such shareholder, and the number of shares of each class of
stock held by them respectively, and at least ten (10) days before each
shareholders' meeting, prepare a complete list of shareholders entitled to vote
at such meeting arranged in alphabetical order; (e) sign with the President or a
Vice President certificates for shares of the Corporation, the issuance 

                                      -8-
<PAGE>
 
of which shall have been duly authorized; and (f) in general, perform all duties
incident to the office of Secretary and such other duties as from time to time
may be assigned to the Secretary by the President or the board of directors.

     Section 4.6 Powers and Duties of the Treasurer. The Treasurer shall (a)
have custody of and be responsible for all monies and securities of the
Corporation, shall keep full and accurate records and accounts in books
belonging to the Corporation, showing the transactions of the Corporation, its
accounts, liabilities and financial condition and shall see that all
expenditures are duly authorized and are evidenced by proper receipts and
vouchers; (b) deposit in the name of the Corporation in such depository or
depositories as are approved by the directors, all moneys that may come into the
Treasurer's hands for the Corporation's account; (c) render an account of the
financial condition of the Corporation at least annually; and (d) in general,
perform such duties as may from time to time be assigned to the Treasurer by the
President or by the board of directors.

     Section 4.7 Assistants. There shall be such number of Assistant Secretaries
and Assistant Treasurers as the board of directors may from time to time
authorize and appoint. The Assistant Secretaries and Assistant Treasurers in
general, shall perform such duties as shall be assigned to them by the
Secretary, or the Treasurer, respectively, or by the president or the board of
directors. The board of directors shall have the power to appoint any person to
act as assistant to any other officer, or to perform the duties of any other
officer whenever for any reason it is impracticable for such officer to act
personally, and such assistant or acting officer so appointed shall have the
power to perform all the duties of the office to which he or she is so appointed
to be assistant, or as to which he or she is so appointed to act, except as such
power may be otherwise defined or restricted by the board of directors.

                                    ARTICLE 5

                       SHARES, THEIR ISSUANCE AND TRANSFER

     Section 5.1 Consideration for Shares. The board of directors may authorize
shares to be issued for consideration consisting of any tangible or intangible
property or benefit to the Corporation, including cash, promissory notes,
services performed, contracts for services to be performed, or other securities
of the Corporation. Before the Corporation issues shares, the board of directors
must determine that the consideration received or to be received for shares to
be issued is adequate. If the Corporation issues or authorizes the issuance of
shares for promissory notes or for promises to render services in the future,
the Corporation shall report in writing to the shareholders the number of shares
authorized or issued and the consideration received by the Corporation with or
before the notice of the next shareholders' meeting.

     Section 5.2 Certificates for Shares. Every shareholder of the Corporation
shall be entitled to a certificate or certificates, to be in such form as the
board of directors shall prescribe, certifying the number and class of shares of
the Corporation owned by such shareholder.

     Section 5.3 Execution of Certificates. The certificates for shares of stock
shall be 

                                      -9-
<PAGE>
 
numbered in the order in which they shall be issued and shall be signed by the
President or a Vice President and the Secretary or an Assistant Secretary of the
Corporation, and may be sealed with the seal (if any) of the Corporation or a
facsimile thereof. The signatures of the President or Vice President and the
Secretary or Assistant Secretary or other persons signing for the Corporation
upon a certificate may be facsimiles if the certificate is countersigned by a
transfer agent, or registered by a registrar, other than the Corporation itself
or an employee of the Corporation. In case any officer or other authorized
person who has signed or whose facsimile signature has been placed upon such
certificate for the Corporation shall have ceased to be such officer or employee
or agent before such certificate is issued, it may be issued by the Corporation
with the same effect as if he or she were such officer or employee or agent at
the date of its issue.

     Section 5.4 Share Record. A record shall be kept by the Secretary, or by
any other officer, employee or agent designated by the board of directors, of
the names and addresses of all shareholders and the number and class of shares
held by each represented by such certificates and the respective dates thereof
and in case of cancellation, the respective dates of cancellation.

     Section 5.5 Cancellation. Every certificate surrendered to the Corporation
for exchange or transfer shall be cancelled, and no new certificate or
certificates shall be issued in exchange for any existing certificate until such
existing certificate shall have been so cancelled, except in cases provided in
Section 6.8 of these bylaws.

     Section 5.6 Transfers of Stock. Transfers of shares of the capital stock of
the Corporation shall be made only on the books of the Corporation by the record
holder thereof, or by his or her attorney thereunto authorized by power of
attorney duly executed and filed with the Secretary of the Corporation, and on
surrender of the certificate or certificates for such shares properly endorsed
and the payment of all taxes thereon. The person in whose name shares of stock
stand on the books of the Corporation shall be deemed the owner thereof for all
purposes as regards the Corporation; provided, however, that whenever any
transfer of shares shall be made for collateral security, and not absolutely,
such fact, if known to the Secretary of the Corporation, shall be so expressed
in the entry of transfer.

     Section 5.7 Regulations. The board of directors may make such other rules
and regulations as it may deem expedient, not inconsistent with law, concerning
the issue, transfer and registration of certificates for shares of the stock of
the Corporation.

     Section 5.8 Lost, Destroyed, or Mutilated Certificates. In the event of the
loss, theft or destruction of any certificate of stock, another may be issued in
its place pursuant to such regulations as the board of directors may establish
concerning proof of such loss, theft or destruction and concerning the giving of
a satisfactory bond or bonds of indemnity.

     Section 5.9 Record Date. The board may fix, in advance, a date as the
record date for any determination of shareholders for any purpose. such date in
every case to be not more than seventy (70) days prior to the date on which the
particular action or meeting, requiring such determination of shareholders, is
to be to be taken or held. If no record date is so fixed for the determination
of shareholders, the close of business on the day before the date on which the
first 

                                      -10-
<PAGE>
 
notice of a shareholders' meeting is delivered or the date on which the
resolution of the board of directors declaring a share dividend or distribution
(other than in connection with a repurchase or reacquisition of shares) is
adopted, as the case may be, shall be the record date for such determination of
shareholders. When a determination of shareholders entitled to vote at any
meeting of shareholders has been made as provided in this section, such
determination shall apply to any adjournment thereof, unless the board of
directors selects a new record date or unless a new record date is required by
law.

                                    ARTICLE 6

                            MISCELLANEOUS PROVISIONS

     Section 6.1 Facsimile Signatures. In addition to the provisions for use of
facsimile signatures elsewhere specifically authorized in these bylaws,
facsimile signatures of any officer or officers of the corporation may be used
whenever and as authorized by the board of directors or a committee thereof.

     Section 6.2 Corporate Seal. The board of directors may by resolution (but
shall not be required to) provide for a corporate seal which, if provided, shall
be circular in form and shall bear the name of the corporation and the words
"Corporate Seal" and "Iowa." The Secretary shall be custodian of any such seal.
The board of directors may also authorize a duplicate seal to be kept and used
by any other officer.

     Section 6.3 Fiscal Year. The fiscal year of the Corporation shall be
determined by resolution of the board of directors.

     Section 6.4 Voting of Stocks Owned by the Corporation. In the absence of a
resolution of the board of directors to the contrary, the President of the
Corporation or any Vice President acting within the scope of his or her
authority as provided in Section 5.4 of these bylaws, are authorized and
empowered on behalf of the Corporation to attend, vote, grant discretionary
proxies to be used at any meeting of shareholders of any corporation in which
this Corporation holds or owns shares of stock, and in that connection, on
behalf of this Corporation, to execute a waiver of notice of any such meeting.
The board of directors shall have authority to designate any officer or person
as a proxy or attorney-in-fact to vote shares of stock in any other corporation
in which this Corporation may own or hold shares of stock.

     Section 6.5 Shareholders' Right to Information.

     (a) A shareholder of the Corporation is entitled to inspect and copy,
during regular business hours at the Corporation's principal office, any of the
following records of the Corporation, if the shareholder gives the Corporation
written notice of the shareholder's demand at least five business days before
the date on which the shareholder wishes to inspect and copy:

                                      -11-
<PAGE>
 
          (1) Articles or Restated Articles of Incorporation and all amendments
     currently in effect;

          (2) Bylaws or Restated Bylaws and all amendments currently in effect;

          (3) Resolutions adopted by the board of directors creating one or more
     classes or series of shares and fixing their relative rights, preferences
     and limitations, if shares issued pursuant to those resolutions are
     outstanding;

          (4) Minutes of all shareholders' meetings and records of all action
     taken by shareholders without a meeting, for the past three years;

          (5) All written communications to shareholders generally within the
     past three years, including the financial statement furnished for the past
     three years;

          (6) A list of the names and business addresses of the Corporation's
     current directors and officers; and

          (7) The Corporation's most recent annual report delivered to the Iowa
     Secretary of State.

     (b) If (i) a shareholder makes a demand in good faith and for a proper
purpose, (ii) the shareholder describes with reasonable particularity the
shareholder's purpose and the records the shareholder desires to inspect, and
(iii) the record requested is directly connected with the shareholder's stated
purpose, the shareholder shall also be entitled to inspect and copy, during
regular business hours at a reasonable location specified by the Corporation,
any of the following records of the Corporation provided the shareholder gives
the Corporation written notice of the shareholder's demand at least five
business days before the date on which the shareholder wishes to inspect and
copy any of the following:

          (1) Excerpts from minutes of any meeting of the board of directors,
     records of any actions of a committee of the board of directors while
     acting in place of the board of directors on behalf of the Corporation,
     minutes of any meeting of the shareholders, and records of action taken by
     the shareholders or the board of directors without a meeting to the extent
     not subject to inspection under the preceding subparagraph;

          (2) Accounting records of the Corporation; and

          (3) The record of shareholders of the Corporation.


                                    ARTICLE 7

                          INDEMNIFICATION OF DIRECTORS

                                      -12-
<PAGE>
 
     Section 7.1 Mandatory Indemnity. Each individual who is or was a director
of the Corporation (and the heirs, executors, personal representatives or
administrators of such individual) who was or is made a party to, or is involved
in any threatened, pending or completed action, suit or proceeding, whether
civil, criminal, administrative or investigative, by reason of the fact that
such person is or was a director of the Corporation or is or was serving at the
request of the Corporation as a director, officer, partner, trustee, employee or
agent of another corporation, partnership, joint venture, trust, employee
benefit plan or other enterprise ("Indemnitee"), shall be indemnified and held
harmless by the Corporation to the fullest extent permitted by applicable law,
as the same exists or may hereafter be amended. In addition to the
indemnification conferred in this Article, the Indemnitee and any officer of the
Corporation shall also be entitled to have paid directly by the Corporation the
expenses reasonably incurred in defending any such proceeding against such
Indemnitee, or any similar type of proceeding against such officer, in advance
of its final disposition, to the fullest extent authorized by applicable law, as
the same exists or may hereafter be amended. The right to indemnification
conferred in this Article shall be a contract right.

     Section 7.2 Non-Exclusivity of Rights. The rights to indemnification
conferred in this Article shall not be exclusive of any other right which any
person may have or hereafter acquire under any statute, the Corporation's
Articles of Incorporation or any agreement, vote of stockholders or
disinterested directors or otherwise.


                                    ARTICLE 8

                              AMENDMENTS TO BYLAWS

     These bylaws may be amended or repealed by the board of directors or by the
shareholders; provided, however, that the shareholders may from time to time
specify particular provisions of the bylaws which shall not be amended or
repealed by the board of directors.

                                      -13-

<PAGE>
 
                                                                     Exhibit 4.1

                                    AGREEMENT

     THIS AGREEMENT is entered into this 4th day of December, 1997, by and
between American Equity Investment Life Holding Company, an Iowa corporation
("Company"), with its principal offices at 5000 Westown Parkway, Suite 440, West
Des Moines, Iowa 50266; and FARM BUREAU LIFE INSURANCE COMPANY, an Iowa
corporation ("Investor"), with its principal offices at 5400 University Avenue,
West Des Moines, Iowa 50266.

     WHEREAS, Investor has agreed to subscribe for 1,562,500 shares of Company's
Common Stock, $1 par value (hereinafter referred to as "Common Stock"), pursuant
to a private placement conducted by Company in December, 1997 (hereinafter
referred to as the "Private Placement"), as described in the Private Placement
Memorandum relating thereto, dated December 1, 1997 (the "Private Placement
Memorandum");

     WHEREAS, Company has agreed to grant Investor certain rights of refusal to
acquire additional securities of Company pursuant to the terms and conditions
set forth below such that Investor may maintain at least a twenty percent (20%)
equity interest in the voting securities of Company.

     NOW, THEREFORE, THE PARTIES AGREE, as follows:

     1. Grant of Right of First Refusal.
     
     (a) Company hereby grants Investor a right of first refusal to purchase up
to that number of shares of Common Stock, and/or shares or units of any other
voting or nonvoting equity securities or securities convertible into voting
equity securities of Company (hereinafter referred to collectively as "Equity
Securities"), which, when added to the number of shares owned by Investor at the
time of any exercise of the right of first refusal equals 20% of all issued and
outstanding Equity Securities at that time (hereinafter referred to as the
"Right of First Refusal"). The Right of First Refusal may be exercised by
Investor (i) in the event of any offering or other proposed issuance by Company
of any Equity Securities which, upon closing of same, would cause Investor's
aggregate ownership interest in the outstanding Equity Securities to fall below
20% (hereinafter referred to as an "Offering"); or (ii) upon the exercise of any
options or warrants to purchase Equity Securities (hereinafter referred to as an
"Option Exercise") or the conversion of any securities convertible into Equity
Securities (hereinafter referred to as a "Conversion") which would cause
Investor's aggregate ownership interest in the outstanding Equity Securities to
fall below 20%. The purchase price for Equity Securities acquired by Investor
pursuant to the Right of First Refusal shall be (i) in the event of an Offering,
the price per share, or other pro rata price, at which Equity Securities are
offered in the applicable Offering; or (ii) in the event of an Option Exercise
or a Conversion, the price of $16 per share.
 
     (b) At least thirty (30) days prior to the initiation of any Offering,
Company shall notify Investor in writing of the expected date on which the
Offering shall begin (hereinafter referred to as the "Offering Date"), after
which Investor may exercise the Right of First Refusal by giving written notice
to Company on or before the Offering Date of the amount of Equity Securities
Investor elects to purchase and delivering to Company at its principal offices,
the full 
<PAGE>
 
purchase price by check payable to Company on or before the closing date of the
applicable Offering.

     (c) Upon any Option Exercise or Conversion, which, when aggregated with all
other Option Exercises or Conversions during the then current fiscal year,
results in the issuance of 1% or more of the Company's outstanding Equity
Securities, Company shall notify Investor in writing of the Option Exercise or
Conversion and of the total number of shares issued during the then current
fiscal year in connection with Option Exercises or Conversions, after which
Investor may exercise the Right of First Refusal by giving written notice to
Company of the amount of Equity Securities Investor elects to purchase and
delivering to Company at its principal offices the full purchase price by check
payable to Company within thirty (30) days after the date of receipt of
Company's notice.

     (d) Notwithstanding anything in this Agreement to the contrary, Investor's
obligation to close at any Offering in which Equity Securities are offered to
other parties is conditional upon the receipt from such others which, when added
to the proceeds to be received from Investor in such Offering, equal or exceed
the minimum aggregate proceeds sufficient to complete the Offering as specified
by Company in the applicable Offering instruments and/or documentation.

     (e) The Right of First Refusal shall expire on December 31, 2007, whether
or not Company has conducted any Offerings prior to that date, and whether or
not any Option Exercises or Conversions have occurred, unless the parties agree
in writing to an extension thereof.

     2. Nontransferability. The Right of First Refusal may not be transferred or
assigned in any manner, nor may the Right of First Refusal be pledged or
hypothecated in any way or subject to execution, attachment or similar process
except with the express consent of the Board of Directors of Company; provided,
however, that Investor may transfer and/or assign the Right of First Refusal to
any wholly-owned subsidiary of Investor, or to any affiliate under common
control with Investor.

     3. Adjustments.

     (a) Whenever a stock split, stock dividend or other similar change in
capitalization of Company occurs, and to the extent the Right of First Refusal
is unexercised at that time, the amount of equity interest in Company which can
thereafter be purchased pursuant to the Right of First Refusal, shall be
appropriately adjusted to maintain the proportionate equity interest in Company
which Investor may acquire thereunder.

     (b) In the event of the dissolution or liquidation of Company, the Right of
First Refusal shall terminate, and Investor's proportionate interest in the
liquidation proceeds shall be based solely upon the equity interest actually
owned by Investor on the date of dissolution without adjustment for the shares
or other interests Investor could have but did not acquire pursuant to the Right
of First Refusal.

                                      -2-
<PAGE>
 
     (c) Adjustments and determinations under this paragraph 3 shall be made by
Company's Board of Directors, whose decisions as to what adjustments or
determinations shall be made, and the extent thereof, shall be final, binding
and conclusive.

     4. Notices. Each notice relating to this Agreement shall be in writing,
addressed to the President of recipient and delivered in person or by certified
mail to the recipient's address as set forth in the heading of this Agreement.
Either party hereof may designate a new address by written notice to that
effect.
     
     5. Governing Law. This Agreement shall be construed and enforced in
accordance with the laws of the State of Iowa.

     6. Amendment. This Agreement may be amended from time to time as mutually
agreed upon by the parties. No amendment will be effective unless in writing and
signed by both parties.

     7. Invalid Provisions. The unenforceability or invalidity of any term,
condition, or provision hereof, shall in no way affect the enforceability or
validity of the remaining terms of this Agreement.

     IN WITNESS WHEREOF, Company and Investor have caused this Agreement to be
executed effective as of the day, month and year first above written.


AMERICAN EQUITY INVESTMENT             FARM BUREAU LIFE INSURANCE 
LIFE HOLDING COMPANY                   COMPANY


By: /s/ D. J. Noble                    By: /s/ William J.  Oddy  
- -----------------------------------    --------------------------------------
D. J. Noble, Chairman and President    William J. Oddy, Executive Vice 
                                       President and General Manager

                                      -3-

<PAGE>
 
                                                                     Exhibit 4.2

                             STOCKHOLDERS' AGREEMENT

     THIS AGREEMENT dated as of April 30, 1997 (the "Agreement"), among AMERICAN
EQUITY INVESTMENT LIFE HOLDING COMPANY, a Delaware corporation (the "Company"),
DAVID J. NOBLE, a resident of the State of Iowa ("Noble"), TWENTY SERVICES,
INC., an Alabama corporation ("Twenty"), SANDERS MORRIS MUNDY INC., a Texas
corporation ("SMM"), and the undersigned stockholders of the Company (the
"Stockholders");

                               W I T N E S S E T H

     WHEREAS, at the date of this Agreement, the authorized capital stock the
Company, consists of 2,500,000 shares of common stock, $1.00 par value (the
"Common Stock"), of which 1,180,000 shares of Common Stock are issued and
outstanding; and

     WHEREAS, the Company has authorized the issuance of 100,000 common stock
purchase warrants (the "Warrants") with an exercise price of $12.00 per share
subject to adjustment upon the occurrence of certain events; and

     WHEREAS, the Company has issued SMM a common stock purchase warrant (the
"SMM Warrant") to purchase 20 units each consisting of 2,500 shares of Common
Stock and 500 detachable common stock purchase warrants with an exercise price
of $12.00 per share subject to adjustment upon the occurrence of certain events
at an exercise price of $30,000 per unit;

     NOW THEREFORE, in consideration of the premises and the mutual covenants
herein contained, the parties hereto agree as follows:

1.   Definitions. For purposes of this Agreement.

          (a) Addendum Agreement. The term "Addendum Agreement" means an
     agreement in substantially the form of Exhibit A attached hereto entered
     into between a person or entity (other than a Stockholder) who is acquiring
     Securities from an SMM Stockholder of the Company.

          (b) Affiliate. The term "Affiliate" means:

               (i) if such Stockholder is a corporation, any person that
          directly or indirectly controls or is controlled by or under common
          control with such Stockholder;

               (ii) if such Stockholder is a trust, the beneficiary of such
          Stockholder, any trust created for the benefit of the beneficiary of
          such Stockholder, and any successor trustee or trustees of such
          Stockholder; and

               (iii) if such Stockholder is an Individual Stockholder, any
          spouse, former spouse, or descendent of such Individual Stockholder,
          and any trust created for the benefit of such Individual Stockholder
          or for the benefit of any spouse, former spouse, or descendent of such
          Individual Stockholder.
<PAGE>
 
          (c) For purposes of paragraph (b) of this Section 1, the terms
     "controlling," "controlled by," and "under common control with" means
     possession, directly or indirectly, by a person of the power to direct or
     cause the direction of the management of another person or a group of
     persons, whether through the ownership of voting securities, by contract or
     otherwise.

          (d) Disposition. The term "Disposition" means any sale, assignment,
     passage, gift, exchange, distribution, charge, pledge, mortgage, transfer,
     or other disposition of Securities (or any interest therein) whatsoever,
     whether voluntary or involuntary, and any transaction, whether voluntary or
     involuntary, occurring by operation of law or otherwise, or any transaction
     that has the purpose or effect of making one or more of the following
     changes:

               (i) a change in the ownership of any Securities covered by this
          Agreement or any stock certificate or certificates representing such
          Securities; or

               (ii) a change in the identity, ownership, or control of the
          holder or owner of the legal title to or the beneficial or equitable
          interest in any Securities covered by this Agreement or any stock
          certificate or certificates representing such Securities.

          (e) Effective Date. The term "Effective Date" means the date on which
     (i) in the case of a purchase of Securities under Section 2 hereof, the
     Offering Notice referred to in Section 2(a) is sent in accordance with the
     provisions thereof.

          (f) Individual Stockholder. The term "Individual Stockholder" means a
     Stockholder who is a natural person.

          (g) Person. The term "person" means an individual, a corporation, a
     trust, a partnership, a joint stock association, a business trust or a
     government or agency or subdivision thereof, and shall include the singular
     and the plural.

          (h) Securities. The term "Securities" means the Common Stock, the
     Warrants, and the SMM Warrant (whether presently or hereafter issued and
     outstanding and whether now owned or hereafter acquired), and any shares of
     Common Stock issuable upon exercise of the Warrants or the SMM Warrant.
     Moreover, all references herein to Securities owned by any Individual
     Stockholder include the community interest, if any, of the spouse of a
     Stockholder in such Securities.

          (i) SMM Stockholders. The term "SMM Stockholders" means SMM, the
     Stockholders listed on Exhibit __, the holders of Common Stock issued upon
     exercise of any of the Warrants, and any Affiliates of such persons to whom
     Securities may hereafter be transferred by such persons or by an affiliate
     of such persons in accordance with Section 5, and the respective executors,
     administrators, and successors of each such person.

                                       2
<PAGE>
 
          (j) Stockholder. The term "Stockholder" means a holder of the Common
     Stock, the Warrants, or the SMM Warrant (or Common Stock issuable upon
     exercise of the Warrants or the SMM Warrant) (whether now owned or
     hereafter acquired) and shall include the heirs, executors, administrators,
     successors, and assigns of a Stockholder.

          (k) Stockholder Representative. The term "Stockholder Representative"
     means the person named as the representative and agent of the SMM
     Stockholders pursuant to Section 9.

          (l) Subsidiary. The term "Subsidiary" means any corporation controlled
     by the Company or any other Subsidiary.

     2. Right of First Refusal on Securities. If any SMM Stockholder desires to
make a Disposition of any Securities owned or held by such Stockholder, and all
of the other SMM Stockholders do not consent to the Disposition or such
Disposition is not otherwise permitted by this Agreement, then such SMM
Stockholder (for purposes of this Section 2, the "Selling Stockholder"), prior
to making such Disposition, shall first offer such Securities (for purposes of
this Section 2, the "Option Securities") for sale to the other SMM Stockholders
all in accordance with the following provisions of this Section 2.

          (a) Option Price; Terms; Offering Notices. The price at which the
     Selling Stockholder shall be required to offer the Option Securities, and
     the terms of such offer, shall be the price at which and the terms upon
     which any proposed third party purchaser shall have offered to purchase the
     Option Securities from the Selling Stockholder and which the Selling
     Stockholder is prepared to accept (the "Option Price"). Each offer required
     to be made by the Selling Stockholder pursuant to this Section 2 shall be
     made by a written notice (for purposes of this Section 2, the 'Offering
     Notice"), which shall state that the offer is being made pursuant to
     Section 2 of this Agreement and which shall set forth the number of Option
     Securities, the name or names of the proposed purchaser or purchasers of
     the Option Securities, the price offered by such proposed purchaser or
     purchasers for the Option Securities, the method of payment of the purchase
     price and the scheduled date of consummation of such proposed sale. A copy
     of any written offer from any proposed purchaser shall be attached to each
     Offering Notice. In connection with offers pursuant to Section 2(b), each
     Stockholder receiving an Offering Notice may elect to purchase all or any
     part of his proportionate part of the Option Securities, determined by
     multiplying the Option Securities by a fraction, the numerator of which
     shall be the number of shares of Common Stock (assuming the exercise of the
     Warrants and the SMM Warrant) owned by such Stockholder and the denominator
     of which shall be the number of shares of Common Stock (assuming all the
     Warrants and the SMM Warrant are exercised) owned, for purposes of Section
     2(b), by all of the SMM Stockholders other than the Selling Stockholder.

          (b) Offer to the Other SMM Stockholders. The Selling Stockholder shall
     first offer the Option Securities to the other SMM Stockholders by
     delivering an Offering Notice to such persons. Subject to the provisions of
     paragraph (d) of this Section 2, each other 

                                       3
<PAGE>
 
     SMM Stockholders shall then have the option for a period of 15 days from
     the Effective Date of the Offering Notice to elect to purchase all or any
     part of his or her proportionate share of the Option Securities, such
     election to be evidenced by a written reply notice given by the Stockholder
     Representative to the Selling Stockholder within such 15-day period of
     time. Upon the expiration of such 15-day period, if the other SMM
     Stockholders have not elected to purchase all of the Option Securities, the
     Selling Stockholder shall promptly notify each of the other SMM
     Stockholders who has elected to purchase his or her full proportionate part
     of the Option Securities of such fact and of the number of Option
     Securities (the "Balance Securities") with respect to which an option to
     purchase was not made during the initial 15-day period. The other SMM
     Stockholders who elected to purchase their proportionate part of the Option
     Securities during the initial 15-day period shall then have an additional
     15 days from the expiration of the initial 15day period within which to
     elect to purchase their respective proportionate part of the Balance
     Securities, such proportionate part to be determined by multiplying the
     Balance Shares by a fraction, the numerator of which shall be the number of
     shares of Common Stock (assuming the exercise of the Warrants and the SMM
     Warrant) owned by the electing SMM Stockholders and the denominator of
     which shall be the total number of shares of Common Stock owned by all of
     the electing SMM Stockholders. Each of the other electing the SMM
     Stockholders who desires to purchase his or her proportionate part of the
     Balance Securities shall then notify the Selling Stockholder by delivering
     a reply notice to the Selling Stockholder within no more than 30 days after
     the effective date of the Offering Notice. If by such reply notices one or
     more SMM Stockholders accept the offer made by the Selling Stockholder,
     subject only to the provisions of paragraph 4(e) of this Section 2, the
     reply notice shall constitute an agreement binding on the Selling
     Stockholder and such other electing Stockholder to sell and purchase the
     Option Securities specified in such reply notices at the Option Price.

          (c) Lapse of Options. If the other SMM Stockholders do not elect to
     purchase all of the Option Securities pursuant to the provisions of
     paragraph (b) of this Section 2, the Selling Stockholder shall then have
     the right either to (i) elect to sell to the other Stockholders, whatever
     number of the Option Securities the other Stockholders have elected to
     purchase pursuant to paragraph (b) of this Section 2, or (ii) withdraw all
     offers under this Section 2 and either retain the Option Securities or,
     within 90 days from the effective date of the Offering Notice delivered by
     the Selling Stockholder pursuant to paragraph (a) of this Section 2, sell
     all of the Option Securities to the proposed purchaser at the Option Price;
     provided, however, that (i) no sale of all or a part of the Option
     Securities shall be made at any price lower than the Option Price or on
     terms different from those specified in the Offering Notice or to any
     person or persons other than the person or persons specified in the
     Offering Notices, and (ii) the person or persons to whom the Option
     Securities are to be transferred enters into an Addendum Agreement in
     substantially the form of Appendix A hereto pursuant to which such person
     or persons agrees to be bound by all the terms and provisions of this
     Agreement. If after the lapse of the 90-day period the Option Securities
     shall not have been sold, all the provisions of this Agreement, including
     the provisions of this Section 2 shall apply to any future Disposition of
     Securities owned by the Selling Stockholder.

                                       4
<PAGE>
 
          (d) Consummation of Purchases. Each transaction of purchase and sale
     of Option Securities pursuant to this Section 2 shall be completed by
     delivery of the certificates representing such Option Securities endorsed
     in blank, or accompanied by duly executed stock powers, and by actual
     registration of the transfer of the Option Securities on the books of the
     Company upon payment of the purchase price to the Selling Stockholder in a
     lump sum payment in cash or on the terms specified in the Offering Notice
     if different. Any such transaction shall be closed at such time and place
     as shall be agreed upon by the parties thereto, or, if no such agreement is
     reached, at the principal office of the Company on the 15th day following
     the date of delivery of the last reply notice given in connection with such
     transaction or, if such day shall not be a business day, on the first
     business day thereafter during normal business hours.

     3. Transfers to Other Stockholders. Notwithstanding the provisions of
Section 2, any SMM Stockholder may transfer all or any Securities owned or held
by such Stockholder to any other Stockholder or Stockholders; provided that, (i)
if such SMM Stockholder proposes to transfer any Securities to a Stockholder
that is not a SMM Stockholder, such SMM Stockholder shall first offer such
Securities to the other SMM Stockholders in accordance with the provisions of
Section 2(b) and (ii) prior notice of any transfer made pursuant to this Section
3 is given by the Stockholder making the transfer to all other Stockholders and
the Company.

     4. Transfer Within SMM Group. Notwithstanding the provisions of Section 2,
any SMM Stockholder may transfer all or any Securities owned or held by such
Stockholder to any other SMM Stockholder; provided, that, prior notice of any
transfer made pursuant to this Section 4 is given by the Stockholder making the
transfer to all other Stockholders and the Company.

     5. Transfers to Affiliates. Notwithstanding the provisions of Section 2,
Securities owned by any SMM Stockholder may be transferred in whole by such
Stockholder to any Affiliate of such Stockholder, provided that (i) prior notice
of the transfer is given to all other SMM Stockholders and the Company by the
Stockholder making the transfer, (ii) the Affiliate to whom Securities are to be
transferred enters into an Addendum Agreement in substantially the form of
Appendix A hereto pursuant to which such Affiliate agrees to be bound by all the
terms and provisions of this Agreement, and (iii) such transfer is exempt from
registration under the Securities Act of 1933, as amended, and applicable state
securities law. The intent of this Section 5 is to allow Stockholders to make
transfers of Securities that do not and will not affect, and which do not have
as their purpose, any change in the person or group of related persons who,
prior to any such transfer, directly or indirectly, control or derive the
ultimate economic benefit from the transferred shares. Any transfer of
Securities which is inconsistent with the intent of this Section 5 or that has
as its purpose a change in the person or related persons who, prior to any such
transfer, directly or indirectly, control or derive the ultimate economic
benefit from such shares shall not be permitted by this Section 5.

     6. Transfers by Pledge. Notwithstanding the provisions of Section 2, any
SMM Stockholder may pledge or mortgage any Securities owned or held by such
Stockholder in connection with a bona fide transaction and as security for an
obligation of such Stockholder that such Stockholder fully intends to perform.
Any permitted pledge or mortgage may be made at any 

                                       5
<PAGE>
 
time without the consent of the other SMM Stockholders; provided that, any
Disposition of Securities upon foreclosure of such pledge or mortgage shall be
subject to the provisions of this Agreement including Section 2.

     7. Transfers by SMM. Notwithstanding the provisions of Section 2, SMM may
transfer a portion of the SMM Warrant or Securities that may be issued upon
exercise of the SMM Warrant to any Additional Agents (as defined in the
Placement Agent Agreement between the Company and SMM), and officers, directors,
or employees of SMM; provided that (i) prior notice of the transfer is given to
all other Stockholders and the Company by SMM and (ii) the recipient to whom the
Warrant or Securities are transferred enters into an Addendum Agreement in
substantially the form of Appendix A hereto pursuant to which the recipient
agrees to be bound by all the terms and provisions of this Agreement.

     8. Co-Sale Obligations. (a) If Noble or Twenty (for purposes of this
Section 8, a "Selling Stockholder") propose to make any Disposition of any
shares of Common Stock, the Selling Stockholder shall deliver a written notice
to each of the other Stockholders (the "Co-Sale Obligees") notifying each
Co-Sale Obligee of such proposed Disposition and permit the Co-Sale Obligees or
any of them, as each Co-Sale Obligee may elect, to participate in such
Disposition as set forth in this Section 8. Such election shall be exercised, if
at all, by written notice (the "Co-Sale Notice") given by each of the electing
Co-Sale Obligees to the Selling Stockholder and the other Co-Sale Obligees
within 15 days after the notice from the Selling Stockholder to the Co-Sale
Obligees has been effectively given to the Co-Sale Obligees. The Co-Sale Notice
shall state the number of shares the Co-Sale Obligee giving such Co-Sale Notice
wishes to sell to the proposed purchaser ("Offeror").

          (b) Following receipt of any Co-Sale Notice, the Selling Stockholder
     shall use its best efforts to interest the Offeror in purchasing all of the
     Securities that the Co-Sale Obligees desire to sell, together with the
     Securities of the Selling Stockholder. If the Offeror does not wish to
     purchase the full amount of such shares, each electing Co-Sale Obligee
     shall be entitled to sell to the Offeror his pro rata share of the total
     Securities to be purchased. The pro rata share will be that fraction of the
     total Securities to be purchased, the numerator of which is the number of
     Securities such electing Co-Sale Obligee desires to sell and the
     denominator of which is the total number of Securities the Selling
     Stockholder and the electing Co-Sale Obligees desire to sell, all
     calculated on an as- converted basis.

          (c) Absent any material change in the terms or conditions of
     Disposition from the terms or conditions specified in the notice referred
     to in paragraph (a) of this Section 8, the Selling Stockholder shall be
     entitled to complete the Disposition of all the Securities of the Selling
     Stockholder if no Co-Sale Obligee notifies the Selling Stockholder in
     writing by the end of the 15day period referred to in paragraph (a) of this
     Section 8, or, if the Selling Stockholder does receive a Co-Sale Notice
     within such 15-day period, at the same time as the electing Co-Sale
     Obligee(s) complete(s) the sale of Securities in connection with the valid
     exercise of the co-sale rights pursuant to this Section 8.

                                       6
<PAGE>
 
          (d) The Selling Stockholder shall keep the electing Co-Sale Obligees
     fully informed of the progress of each Disposition and shall use his best
     efforts to assist each electing Co-Sale Obligee in completing such
     Disposition. If any Co-Sale Obligee elects not to participate in such
     Disposition and thereafter the terms or conditions of such Disposition
     materially change from the terms or conditions specified in the notice
     referred to in paragraph (a) of this Section 8, or if the Selling
     Stockholder fails to consummate his Disposition to the Offeror within 75
     days following the expiration of the 15-day period referred to in paragraph
     (a) of this Section 8, the Selling Stockholder shall again offer the
     Co-Sale Obligees the ability to participate in such Disposition in
     accordance with this Section 8.

          (e) Notwithstanding the foregoing, the Co-Sale Obligees' right of
     co-sale shall not apply to:

               (i) any Disposition by a Selling Stockholder of less than 20,000
          shares of Common Stock or 5,000 Warrants so long as no more than an
          aggregate of 20,000 shares of Common Stock or 5,000 Warrants have been
          sold, transferred or otherwise disposed of by such Selling Stockholder
          in the prior 12-month period; or

               (ii) any involuntary Disposition by Noble as the result of his
          death or permanent disability or any Disposition by Noble that would
          be permitted pursuant to Section 5 if Noble was a Stockholder.

     9. Appointment of Stockholder Representative. Each of the SMM Stockholders
hereby appoints Sanders Morris Mundy Inc., as his or its representative and
agent (herein called the "Stockholder Representative") through whom all actions
of the Stockholders, described in this Agreement are to be taken and to whom all
communications to such Stockholders may be directed. This appointment of the
Stockholder Representatives shall be irrevocable, except that the Stockholder
Representative may resign or be removed in which case a successor to such
Stockholder Representative shall be appointed and notice of such successor
Stockholder Representative shall be given to all parties to the Agreement. Any
proposal to remove the Stockholder Representative, or to appoint a successor,
must be approved by a written instrument signed and acknowledged by the
Stockholder owning two-thirds of the Common Stock owned by all the Stockholders.
The Stockholder Representative or any successor shall have full power and
authority to act in the name and on behalf of each of the Stockholder
Stockholders in all matters relating to the Agreement and the transactions
contemplated hereby, as though the Stockholder Representative or such successor
were such Stockholder, and all such actions taken by the Stockholder
Representative or such successor shall be binding upon such Stockholders;
provided, however, that all rights inherent in the ownership of capital stock of
the Company (e.g. voting rights, rights to receive dividends and rights upon
liquidation) shall be retained in and exercised by the individual Stockholders.

     10. Legend on Share Certificates. Each of the SMM Stockholders hereby
agrees that the following legend shall be written, printed or stamped on all
certificates representing Securities:

                                       7
<PAGE>
 
     "The securities represented by this certificate are subject to the terms
     and conditions of a Stockholders' Agreement dated as of April 30, 1997,
     among certain of the holders of Common Stock of the Corporation, a copy of
     which may be obtained from the Corporation or from the holder of this
     certificate. No transfer of such securities will be made on the books of
     the Corporation unless accompanied by evidence of compliance with the terms
     of such Agreement."

     "The securities represented by this certificate have not been registered
     under the Securities Act of 1933, as amended, or the securities laws of any
     state (collectively, the "Acts"). Neither the securities nor any interest
     therein may be offered, sold, transferred, pledged or otherwise disposed of
     in the absence of an effective registration statement with- respect thereto
     under all of the applicable Acts, or an opinion of counsel satisfactory to
     the Company to the effect that such registrations are not required."

     11. Notices. All notices (including Offering Notices and notices accepting
or rejecting offers made by Offering Notices), requests, consents and other
communications under @s Agreement shall be in writing and shall be deemed to
have been delivered and shall be deemed effective for all purposes hereunder, on
the date mailed, postage prepaid, by certified mail, return receipt requested,
or on the date personally delivered or telegraphed and confirmed:

          (i) if to SMM, to Sanders Morris Mundy Inc., 3100 Texas Commerce
     Tower, Houston, Texas 77002 Attn: Ben T. Morris;

          (ii) if to Noble or Twenty, to D. J. Noble, c/o American Equity
     Investment Life Holding Company, 5000 Westown Parkway, West Des Moines,
     Iowa 50266

          (iii) if to the Company, to American Equity Investment Life Holding
     Company, 5000 Westown Parkway, West Des Moines, Iowa 50266; and

          (iv) if to a Stockholder to the address set forth next to his
     signature on the signature page hereof.

Any party hereto may designate a different address by notice to the other
parties.

     12. Joinder of Spouses. The spouse of each Individual SMM Stockholder, who
is a resident of the State of Texas or another community property state, by such
spouse's execution of this Agreement, acknowledges that such spouse is fully
aware of, understands and agrees to the provisions of this Agreement and its
binding effect upon any interest, community or otherwise, such spouse may at any
time have in any Securities, and by such execution such spouse agrees that the
termination of such spouse's marriage to such Stockholder for any reason shall
not have the effect of removing any Securities otherwise subject to this
Agreement from the coverage hereof.

     13. Miscellaneous Provisions.

                                       8
<PAGE>
 
          (a) Governing Law. This Agreement shall be subject to and governed by
     the laws of the Delaware without consideration of its conflict of laws
     provisions.

          (b) Binding Effect. This Agreement shall be binding. upon the
     Stockholders and their successors and assigns.

          (c) Amendment. This Agreement may be amended from time to time by an
     instrument in writing signed by Stockholders holding a two-thirds majority
     of the Securities who are parties to this Agreement at the time of such
     amendment.

          (d) Termination. This Agreement shall terminate automatically upon (i)
     the occurrence of any event which reduces the number of Stockholders to
     one, (ii) the dissolution of the Company, (iii) the vote of holders of 50%
     or more of the shares of Common Stock covered by this Agreement owned by
     the SMM Stockholders and the agreement of Noble, (iv) the Common Stock is
     listed on a national securities exchange or quoted on the Nasdaq National
     Market System, or (iv) the fifth anniversary of the execution of this
     Agreement (provided, however, that any transaction subject to the
     provisions of Section 2 or 8 at the time of termination of this Agreement
     pursuant to clause (iv) shall remain subject to such Sections
     notwithstanding the termination of the Agreement).

          (e) Attempted Breaches. Any attempted Disposition in breach of this
     Agreement shall be void and of no effect. All Securities which are the
     subject matter of any such attempted Disposition shall continue to be
     subject to this Agreement, and such attempted Disposition shall constitute
     an offer made by the Stockholder attempting or making any such Disposition,
     and the provisions of Section 2 shall be deemed to be in effect upon such
     attempted Disposition and an Offering Notice or other required offer or
     Notice shall be deemed to have been delivered in connection therewith;
     provided, however, that the date of delivery of the first Offering Notice
     or other offer for purposes of Section 2, shall be deemed to be the date as
     of which the party to whom such Offering Notice or other written offer
     shall have been deemed to be sent has actual knowledge of such attempted
     Disposition. The party to whom such Offering Notice or other written offer
     shall have been deemed to be sent shall, upon obtaining actual knowledge of
     such attempted Disposition, deliver a notice of such attempted Disposition
     to the other Stockholders. Each party hereto acknowledges that a remedy at
     law for any breach or attempted breach of Sections 2 through and including
     10 shall be inadequate, agrees that each other party hereto shall be
     entitled to specific performance and injunctive and other equitable relief
     in case of any such breach or attempted breach and further agrees to waive
     any requirement for the securing or posting of any bond in connection with
     the obtaining of any such injunctive or other equitable relief.

          (f) Sale of Securities. Any Stockholder who sells all of its
     Securities shall cease to be a party to this Agreement and shall thereafter
     have no further rights hereunder.

          (g) Partial Invalidity. If any term or provision contained in this
     Agreement is or is hereafter found to be inconsistent with, contrary to, or
     invalid or unenforceable, under any law or official rule, regulation or
     order, this Agreement shall be deemed to be modified 

                                       9
<PAGE>
 
     accordingly and the remaining terms and provisions of this Agreement shall
     not be affected thereby and shall continue in full force and effect.

          (h) Sales of Securities. No SMM Stockholder shall sell any Securities
     to any Person who is not already a party hereto unless such Person and the
     spouse of such Person agree to become parties to this Agreement
     contemporaneously with the sale of such Securities. Any such person and the
     spouse of such Person shall become parties to this Agreement by the
     execution of an Addendum Agreement, which Addendum Agreement shall bind
     them to, and grant them the benefits of, this Agreement as though they were
     original parties hereto.

          (i) Power of Attorney. The Stockholder Representative is hereby
     granted a power of attorney to act as attorney-in-fact for each of the
     Stockholders for the purpose of executing any Addendum Agreements required
     hereunder. Such power of attorney shall be irrevocable, be deemed to be
     coupled with an interest and shall survive the death, disability or other
     incapacity of each SMM Stockholder.

          (j) Counterparts. This Agreement may be signed by each party hereto
     upon a separate copy, in which event all of such copies shall constitute a
     single agreement. This Agreement may be executed in two or more
     counterparts with the same effect as if signatures thereto and hereto were
     upon the same instrument, each of which shall be deemed an original, and it
     shall not be necessary in making proof of this Agreement to produce or
     account for more than one such counterpart.

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement in
multiple counterparts, each of which shall be deemed an original, on the date
and year first above written.

                                       AMERICAN EQUITY INVESTMENT LIFE
                                       HOLDING COMPANY


                                       By: /s/ D. J. Noble              
                                           --------------------------------
                                           D. J. Noble, President


                                           /s/ David J. Noble 
                                           --------------------------------
                                           DAVID J. NOBLE

                                       TWENTY SERVICES, INC.


                                       By: D. J. Noble 
                                           --------------------------------
                                           D. J. Noble, President

                                       10
<PAGE>
 
                                       SANDERS MORRIS MUNDY INC.


                                       By: /s/ Charles L. Davis 
                                           ---------------------------------
                                           Charles L.  Davis, Vice President

                                       11

<PAGE>
 
                                                                     Exhibit 4.3

                          REGISTRATION RIGHTS AGREEMENT

     This Registration Rights Agreement ("Agreement") is entered into as of
April 30, 1997, by and between American Equity Investment Life Holding Company
(the "Company"), and persons set forth on Exhibit A attached hereto (the
"Stockholders"), and evidences that for good and valuable consideration, the
receipt and sufficiency of which is acknowledged, the parties hereto agree as
follows:

                             ARTICLE 1. INTRODUCTION

     Section 1. 1. Recitals. The Company and Stockholders have entered into
Subscription Agreements between the Company and each of the Stockholders dated
of even date (the "Subscription Agreements"), to issue and sell up to 233 units
to the Stockholders each consisting of 2,500 shares of common stock, $.1.00 par
value ("Common Stock"), of the Company and 500 stock purchase warrants (the
"Warrants") pursuant to which the registered holder may purchase one share of
Common Stock at a price of $12.00 per share This Agreement shall become
effective upon the issuance of such securities to Stockholders pursuant to the
Subscription Agreements. Certain capitalized terms used in this Agreement are
defined in Article VI hereof; references to sections shall be to sections of
this Agreement.

                         ARTICLE II. DEMAND REGISTRATION

     Section 2. 1. Request. From and after the initial public offering of the
Company's Common Stock, upon the written request of the Initiating Holders,
requesting that the Company effect the registration under the Securities Act of
such Initiating Holders' Registrable Securities and specifying the intended
method of disposition thereof, the Company will promptly give written notice of
such requested registration to the Stockholder Representative who shall notify
any other holders of Registrable Securities of the proposed filing, and
thereupon the Company will use its best efforts to effect the registration under
the Securities Act of the following:

     (a) the Registrable Securities which the Company has been requested to
register by such Initiating Holders for disposition in accordance with the
intended method of disposition stated in such request;

     (b) all other Registrable Securities the holders of which shall have made a
written request to the Company for registration thereof within 30 days after the
giving of such written notice by the Company; and

     (c) all shares of Common Stock which the Company may elect to register in
connection with the offering of Registrable Securities pursuant to this Article
II;

all to the extent requisite to permit the disposition (in accordance with the
intended method of disposition) of the Registrable Securities and the additional
shares of Common Stock, if any, to be registered; provided, however, that the
provisions of this Article II shall not require the Company to effect more than
one registration of Registrable Securities; and, provided, further, 
<PAGE>
 
that if the Company is engaged in negotiations in respect of a merger,
acquisition, combination or other business opportunity and in the good faith
judgment of the Board of Directors of the Company such transaction would be
adversely affected by such registration, the Company shall be entitled to
postpone the filing of such registration statement until such transaction would
not be adversely affected by such filing but, in any event, for a period not to
exceed 180 days.

     Section 2.2. Registration Statement Form. Registrations under this Article
II shall be on an appropriate registration form of the Commission (i) as shall
be selected by the Company and (ii) as shall permit the disposition of such
Registrable Securities in continuous sales in the over- the-counter market or in
accordance with the intended method of disposition specified in their request
for such registration. The Company agrees to include in any such registration
statement all information which the Stockholders Representative shall reasonably
request.

     Section 2.3. Expenses. The Company will pay all Registration Expenses in
connection with any registration requested pursuant to this Article II.

     Section 2.4. Effective Registration Statement. A registration requested
pursuant to this Article II shall not be deemed to have been effected (i) unless
a registration statement with respect thereto has become effective; provided,
that a registration which does not become effective after the Company has filed
a registration statement with respect thereto solely by reason of the refusal to
proceed of the Initiating Holders (other than a refusal to proceed based upon
the advice of counsel relating to a matter with respect to the Company) shall be
deemed to have been effected by the Company at the request of such Initiating
Holders unless the Initiating Holders shall have elected to pay all Registration
Expenses in connection with such registration, (ii) if, after it has become
effective, such registration is withdrawn by the Company (other than at the
request of a majority of the Initiating Holders), interfered with by any stop
order, injunction or other order or requirement of the Commission or other
governmental agency or court for any reason prior to the expiration of a 180-day
period following such registration statement effectiveness (or, in the case of a
Shelf Registration, the time period provided in Section 2.8), or (iii) the
conditions to closing specified in any purchase agreement or underwriting
agreement entered into in connection with such registration are not satisfied,
other than due solely to some act or omission by such Initiating Holders.

     Section 2.5. Selection of Underwriters. If a requested registration
pursuant to this Article II involves an underwritten offering, the underwriter
or underwriters thereof shall be selected by the Company; provided, however,
that the Company shall advise the Stockholder Representative of the proposed
underwriter or underwriters who shall advise the holders of Registrable
Securities of the names of such underwriter or underwriters and such holders
shall have 30 days to submit to the Company in writing any objections to the
proposed underwriter or underwriters.

     Section 2.6. Priority in Requested Registrations. If a requested
registration pursuant to this Article 11 involves an underwritten offering, and
the managing underwriter shall advise the Company in writing (with a copy to the
Stockholder Representative) that, in its opinion, the number of securities
requested to be included in such registration (including securities of the
Company which are not Registrable Securities) exceeds the number which can be
sold in such offering within a price range reasonably acceptable to the Company
and to the Stockholder Representative, the Company 

                                       2
<PAGE>
 
will include in such registration, to the extent of the number which the Company
is so advised can be sold in such offering, (i) first, Registrable Securities
requested to be included in such registration pro rata among the holders thereof
requesting such registration as provided in Section 2.1 on the basis of the
number of such securities requested to be included in such registration by the
holder or holders of Registrable Securities, and (ii) second, other securities
of the Company included in such registration in any manner and amount selected
by the Company; provided, however, if the proposed price range is not acceptable
to the Stockholder Representative and the holders of Registrable Securities do
not wish to sell any of their securities in the offering, but the Company wishes
to proceed with the offering of the securities of the Company included in such
registration, such registration shall not count as the one-time registration
that holders of Registrable Securities are entitled to under this Article II;
and provided, however, that notwithstanding the allocation provisions of the
first sentence of this Section 2.6, the managing underwriter advises the Company
(with a copy to the Stockholder Representative) that, in its opinion, the number
of securities requested to be included in such registration by the holders of
Registrable Securities is too large in proportion to the number of other
securities to be offered by the Company and the holders of Registrable
Securities consent to a reduction in the number of Registrable Securities to be
included in the offering in order to permit the Company to sell the other
securities offered by the Company, such registration shall not count as the
one-time registration that holders of Registrable Securities are entitled to
under Article II.

     Section 2.7. Shelf-Registration. A request by an Initiating Holder pursuant
to Section 2.1 may specify that the intended method of disposition is a "shelf
offering" ("Shelf Offering Request"). In addition to the other obligations of
the Company set forth herein, in connection with a Shelf Offering Request, the
Company will file a "shelf" registration statement on an appropriate form
pursuant to Rule 415 under the Securities Act or any similar rule that may be
adopted by the Commission with respect to all Registrable Securities the Company
is required to effect the registration of under this Article II (a "Shelf
Registration"). The Company shall keep the Shelf Registration continuously
effective for a period of at least 365 days following the date on which the
Shelf Registration is declared effective (or such shorter period that terminates
on the earlier of (i) a date specified by the holders of a majority (by number
of shares) of the Registrable Securities covered by such statement or (ii) the
date on which all Registrable Securities covered by such Shelf Registration have
been sold or withdrawn, but in no case prior to the expiration of the 90-day
period referred to in Section 4(3) of the Securities Act and Rule 174
thereunder, if applicable); provided, however, that such period shall be
extended by the period of time that the holders of Registrable Securities are
unable to sell Registrable Securities because of a "lock-up' imposed by an
underwriter in connection with any underwritten offering by the Company. The
Company shall supplement or make amendments to the Shelf Registration, if
required by the registration form used by the Company, the instructions thereto,
the Securities Act or the rules and regulations of the Commission, or if
reasonably requested by the Stockholder Representative. The Company will furnish
the Stockholder Representative a copy of all such supplements or amendments at
least one business day prior to filing such supplement or amendment.

                      ARTICLE III. "PIGGYBACK" REGISTRATION

                                       3
<PAGE>
 
     Section 3.1. Right to Include Registrable Securities. If the Company at any
time proposes to file a registration statement under the Securities Act covering
any of its securities other than (i) a registration on Form S-8, or any
successor or similar forms, (ii) a shelf registration under Rule 415 under the
Securities Act for the sole purpose of registering shares to be issued in
connection with the acquisition of assets, and (iii) pursuant to Article II,
whether or not for sale for its own account, it will each such time give prompt
written notice to the Stockholder Representative of its intention to do so and
the Stockholder Representative shall provide written notice to the holders of
Registrable Securities and of such proposed filing and of such holders' rights
under this Article III. Upon the written request of any such holder made within
30 days after the receipt of any such notice (which request shall specify the
Registrable Securities intended to be disposed of by such holder), the Company
will use its best efforts to effect the registration under the Securities Act of
all Registrable Securities which the Company has been so requested to register
by the holders thereof, to the extent requisite to permit the disposition (in
accordance with the Company's intended methods of disposition) of the
Registrable Securities requesting registration, by inclusion of such Registrable
Securities in the registration statement which covers the securities which the
Company proposes to register; provided, that if, at any time after giving
written notice of its intention to register any securities and prior to the
effective date of the registration statement filed in connection with such
registration, the Company shall determine for any reason either not to register
or to delay registration of such securities, the Company may, at its election,
give written notice of such determination to the Stockholder Representative and,
thereupon, (i) in the case of a determination not to register, shall be relieved
of its obligation to register any Registrable Securities in connection with such
piggyback registration (but not from its obligation to pay the Registration
Expenses in connection therewith), without prejudice, however, to the rights of
the Initiating Holders of Registrable Securities to request on a one-time basis
that such registration be effected as a registration under Article II and (ii)
in the case of a determination to delay registering, shall be permitted to delay
registering any Registrable Securities, for the same period as the delay in
registering such other securities. No registration effected under this Article
III shall relieve the Company of its obligation to effect a registration upon
request of the Initiating Holders under Article II. The Company will pay all
Registration Expenses incurred by holders by Registrable Securities in
connection with each registration of Registrable Securities requested pursuant
to this Article III.

     Section 3.2. Priority in Piggy-Back Registrations. If (i) a registration
pursuant to this Article III involves an underwritten offering of the securities
being registered, whether or not for sale for the account of the Company, to be
distributed (on a firm commitment basis) by or through one or more underwriters
of recognized standing under underwriting terms appropriate for such a
transaction, and (ii) the managing underwriter of such underwritten offering
shall inform the Company and the Stockholder Representative by letter of its
belief that the distribution of all or a specified number of such Registrable
Securities concurrently with the securities being distributed by such
underwriters would interfere with the successful marketing of the securities
being distributed by such underwriters (such writing to state the basis of such
belief and the approximate number of such Registrable Securities which may be
distributed without such effect), then the Company may, upon written notice to
the Stockholder Representative, reduce pro rata (if and to the extent stated by

                                       4
<PAGE>
 
such managing underwriter to be necessary to eliminate such effect) the number
of such Registrable Securities and securities proposed to be sold by any person
other than the Company the registration of which shall have been requested by
each holder of Registrable Securities and each person other than the Company so
that the resultant aggregate number of such Registrable Securities so included
in such registration shall be equal to the number of shares stated in such
managing underwriter's letter.

                       ARTICLE IV. REGISTRATION PROCEDURES

     Section 4. 1. Preparation of Filings. If and whenever the Company is
required to use its best efforts to effect the registration of any Registrable
Securities under the Securities Act as provided in Articles II or III, the
following shall apply:

          (a) Registration Statement. The Company shall promptly prepare and
     file (in the case of a registration pursuant to Article II, such filing to
     be made within 90 days after the initial request of the Initiating Holders
     of Registrable Securities or in any event as soon after such request as
     possible) with the Commission the requisite registration statement to
     effect such registration (including such audited financial statements as
     may be required by the Securities Act or the rules and regulations
     promulgated thereunder) and thereafter use its best efforts to cause such
     registration statement to become and remain effective; provided, however,
     that the Company may withdraw any registration of its securities which are
     not Registrable Securities (and, under the circumstances specified in
     Section 3.2, its securities which are Registrable Securities) at any time
     prior to the effective date of the registration statement relating thereto;
     provided further, that before filing such registration statement or any
     amendments thereto, the Company will furnish to the Stockholder
     Representative and its counsel copies of all such documents proposed to be
     filed, which documents will be subject to the review and reasonable
     approval of the Stockholder Representative and its counsel.
               
          (b) Amendments. The Company shall prepare and file with the Commission
     such amendments, post-effective amendments and supplements to such
     registration statement and the prospectus used in connection therewith as
     may be necessary to keep such registration statement effective and to
     comply with the provisions of the Securities Act with respect to the
     disposition of all securities covered by such registration statement for
     the following time periods: (i) in the case of a Shelf Registration under
     Article 11, the time period specified in Section 2.8; (ii) in the case of a
     registration under Article II other than a Shelf Registration, 30 days or
     such shorter period as all Registrable Securities have been sold in
     accordance with the intended method of disposition specified by the
     Initiating Holders thereof; and (iii) in the case of a registration under
     Article III, such period of time as the Company determines.

          (c) Copies of Documents. The Company shall furnish to the Stockholder
     Representative a conformed copy of such registration statement and of each
     amendment and supplement thereto (in each case including all exhibits to
     such Registration Statement), and 

                                       5
<PAGE>
 
     a of copy of the prospectus contained in such registration statement
     (including each preliminary prospectus and any summary prospectus) and any
     other prospectus filed pursuant to Rule 424 under the Securities Act.

          (d) Blue-Sky. The Company will use its best efforts to register or
     qualify all Registrable Securities under the securities laws or blue sky
     laws of the jurisdictions as the Stockholder Representative shall
     reasonably request, to keep such registrations or qualifications in effect
     for so long as such registration statement remains in effect, except that
     the Company shall not for any such purpose be required to qualify generally
     to do business as a foreign corporation in any jurisdiction wherein it
     would not but for the requirements of this subsection (d) be obligated to
     be so qualified, or to consent to general service of process in any such
     jurisdiction.

          (e) Other Approvals. The Company will use its best efforts to cause
     all Registrable Securities covered by such registration statement to be
     registered with or approved by such other governmental agencies or
     authorities as may be necessary to enable the seller or sellers thereof to
     consummate the intended disposition of such Registrable Securities.

          (f) Opinions, Comfort Letters. The Company shall furnish to the
     Stockholder Representative a signed counterpart, addressed to the
     Stockholder Representative, (and the underwriters, if any) of

               (i) an opinion of counsel for the Company, dated the effective
          date of such registration statement (and, if such registration
          includes an underwritten public offering, an opinion dated the date of
          the closing under the underwriting agreement), reasonably satisfactory
          in form and substance to the Stockholder Representative, and

               (ii) a "comfort" letter, dated the effective date of such
          registration statement (and, if such registration includes an
          underwritten public offering, a letter dated the date of the closing
          under the underwriting agreement), signed by the independent public
          accountants who have certified the Company's financial statements
          included in such registration statement,

     covering substantially the same matters with respect to such registration
     statement (and the prospectus included therein) and, in the case of the
     accountants' letter, with respect to events subsequent to the date of such
     financial statements, as are customarily covered in opinions of issuer's
     counsel and in accountants' letters delivered to the underwriters in
     underwritten public offerings of securities and, in the case of the
     accountants' letter, such other financial matters, and, in the case of the
     legal opinion, such other legal matters, as the Stockholder Representative
     (or the underwriters, if any) may reasonably request.

                                       6
<PAGE>
 
          (g) Notice of Events. The Company will notify the Stockholder
     Representative at any time when a prospectus relating thereto is required
     to be delivered under the Securities Act, upon the Company's discovery
     that, or upon the happening of any event as a result of which, the
     prospectus included in such registration statement, as then in effect,
     includes an untrue statement of a material fact or omits to state any
     material fact required to be stated therein or necessary to make the
     statements therein not misleading in the light of the circumstances under
     which they were made, and at the request of the Stockholder Representative
     promptly prepare and furnish to the Stockholder Representative and each
     underwriter, if any, a reasonable number of copies of a supplement to or an
     amendment of such prospectus as may be necessary so that, as thereafter
     delivered to the purchasers of such securities, such prospectus shall not
     include an untrue statement of a material fact or omit to state a material
     fact required to be stated therein or necessary to make the statements
     therein not misleading in the light of the circumstances under which they
     were made.

          (h) Earnings Statement. The Company will otherwise use its best
     efforts to comply with all applicable rules and regulations of the
     Commission, and make available to its security holders, as soon as
     reasonably practicable, an earnings statement covering the period of at
     least twelve months, but not more than eighteen months, beginning with the
     first full calendar month after the effective date of such registration
     statement, which earnings statement shall satisfy the provisions of Section
     11(a) of the Securities Act, and will furnish to the Stockholder
     Representative at least five business days prior to the filing thereof a
     copy of any amendment or supplement to such registration statement or
     prospectus.

          (i) Listing. The Company will cause all Registrable Securities covered
     by the registration statement to be listed on each securities exchange or
     traded or quoted on each market on which the same class of securities
     issued by the Company are then listed, traded or quoted.

          (j) Transfer Agent. The Company will provide a transfer agent,
     registrar and a CUSIP number for all Registrable Securities no later than
     the effective date of such Registration Statement.

          (k) Access. The Company will make available for inspection by the
     Stockholder Representative, any underwriter participating in any
     disposition pursuant to such registration statement, and any attorney,
     accountant or other agent retained by the Stockholder Representative
     (collectively, the "Inspectors"), all financial and other records,
     pertinent corporate documents and properties of the Company (collectively,
     the "Records"), as shall be reasonably necessary to enable them to exercise
     their due diligence responsibility, and cause the Company's officers,
     directors and employees to supply all information reasonably requested by
     any such Inspector in connection with such registration statement; provided
     that records which the Company determines, in good faith, to be
     confidential and which it notifies the Inspectors are confidential shall
     not 

                                       7
<PAGE>
 
     be disclosed to the Inspectors unless (i) the disclosure of such Records is
     necessary to avoid or correct a misstatement or omission in the
     registration statement or (ii) the release of such Records is ordered
     pursuant to a subpoena or other order from a court of competent
     jurisdiction; provided, further, that any decision not to disclose
     information pursuant to clause (i) shall be made after consultation with
     counsel for the Company and counsel for the Stockholder Representative; and
     the Stockholder Representative agrees that it will, upon learning that
     disclosure of such Records is sought in a court of competent jurisdiction,
     give notice to the Company and allow the Company at its expense, to
     undertake appropriate action and to prevent disclosure of the Records
     deemed confidential.

     Section 4.2. Data from Holders of Registrable Securities. The Company may
require each seller of Registrable Securities as to which any registration is
being effected to furnish the Company such information regarding such seller and
the distribution of such securities as the Company may from time to time
reasonably request in writing.

     Section 4.3. Discontinuance of Use of Prospectus. Each holder of
Registrable Securities agrees by acquisition of such Registrable Securities
that, upon receipt of any written notice from the Company of the occurrence of
any event of the kind described in Section 4.l(g), such holder will forthwith
discontinue such holder's offer of Registrable Securities pursuant to the
registration statement relating to such Registrable Securities until such
holder's receipt of the copies of the supplemented or amended prospectus
contemplated by Section 4.l(g) and, if so directed by the Company, will deliver
to the Company (at the Company's expense) all copies, other than permanent file
copies, then in such holder's possession of the prospectus relating to such
Registrable Securities current at the time of receipt of such notice. In the
event the Company shall give any such notice, the period mentioned in Section
4.l(b) shall be extended by the length of the period from and including the date
when each seller of any Registrable Securities covered by such registration
statement shall have received such notice to the date on which each such seller
has received the copies of the supplemented or amended prospectus contemplated
by Section 4.l(g).

     Section 4.4. Underwritten Offerings. If requested by the underwriters for
any underwritten offering by holders of Registrable Securities pursuant to a
registration requested under Article II, the Company will enter into an
underwriting agreement with such underwriters for such offering, such agreement
to be reasonably satisfactory in form and substance to the Company and the
underwriters, and to contain such representations and warranties by the Company
and such other terms as are generally prevailing in agreements of this type,
including, without limitation, indemnities to the effect and to the extent
provided in Section 5.1. The holders of Registrable Securities to be
distributed by such underwriters shall be parties to such underwriting agreement
and shall make such representations and warranties to or agreements with the
Company or the underwriters, as they may reasonably request, including

                                       8
<PAGE>
 
representations, warranties or agreements regarding such holder, such holder's
Registrable Securities, such holder's intended method of distribution and any
other representation required by law, and indemnities to the effect and to the
extent provided in Section 5.2.

     Section 4.5. Holdback Agreements. The Company agrees (i) if so required by
a managing underwriter of an offering of Registrable Securities not to effect
any public sale or distribution of its equity securities or securities
convertible into or exchangeable or exercisable for any of such securities
during the seven days prior to and the 90 days after any underwritten
registration pursuant to Articles II or III has become effective, except as part
of such underwritten registration and except pursuant to registrations on Form
S-8, or any successor or similar forms thereto, and (ii) to cause each holder of
its securities or any securities convertible into or exchangeable or exercisable
for any of such securities, in each case purchased directly from the Company at
any time after the date of this Agreement (other than in a public offering) to
agree not to effect any such public sale or distribution of such securities
during such period except as part of such underwritten registration.

                           ARTICLE V. INDEMNIFICATION

     Section 5.1. Indemnification by the Company. In the event of any
registration of any securities of the Company under the Securities Act, the
Company will, and hereby does, indemnify and hold harmless in the case of any
registration statement filed pursuant to Articles II and III, the holder of any
Registrable Securities covered by such registration statement, its directors and
officers, each other Person who participates as an underwriter in the offering
or sale of such securities and each other Person, if any, who controls such
holder or any such underwriter within the meaning of the Securities Act, against
any losses, claims, damages or liabilities, joint or several, to which such
holder or any such director or officer or underwriter or controlling person may
become subject under the Securities Act or otherwise, insofar as such losses,
claims, damages or liabilities (or actions or proceedings, whether commenced or
threatened, in respect thereof) arise out of or are based upon any untrue
statement or alleged untrue statement of any material fact contained in any
registration statement under which such securities were registered under the
Securities Act, any preliminary prospectus, final prospectus or summary
prospectus contained therein, or any amendment or supplement thereto, or any
omission or alleged omission to state therein a material fact required to be
stated therein or necessary to make the statements therein not misleading, and
the Company will reimburse such holder and each such director, officer,
underwriter and controlling person for any legal or any other expenses
reasonably incurred by them in connection with investigating or defending any
such loss, claim, liability, action or proceeding; provided that the Company
shall not be liable in any such case to the extent that any such loss, claim,
damage, liability (or action or proceeding in respect thereof) or expense arises
out of or is based upon an untrue statement or alleged untrue statement or
omission or alleged omission made in such registration statement, any such
preliminary prospectus, final prospectus, summary prospectus, amendment or
supplement in reliance upon and in conformity with written information furnished
to the Company by such holder and, provided ftirther that the Company shall not
be liable to any Person who participates as an 

                                       9
<PAGE>
 
underwriter, in the offering or sale of Registrable Securities or to any other
Person, if any, who controls such underwriter within the meaning of the
Securities Act, in any such case to the extent that any such loss, claim,
damage, liability (or action or proceeding in respect thereof) or expense arises
out of such Person's failure to send or give a copy of the fmal prospectus, as
the same may be then supplemented or arnended, within the time required by the
Securities Act to the Person asserting an untrue statement or alleged untrue
statement or omission or alleged omission at or prior to the written
confirmation of the sale of Registrable Securities to such Person if such
statement or omission was corrected in such final prospectus. Such indemnity
shall remain in full force and effect regardless of any investigation made by or
on behalf of such holder, any such director, officer, underwriter or controlling
person and shall survive the transfer of such securities by such holder.

     Section 5.2. Indemnification by the Sellers. The Company may require, as a
condition to including any Registrable Securities in any registration statement
filed pursuant to Articles II or III, that the Company shall have received an
undertaking satisfactory to it from the prospective seller of Registrable
Securities, to indemnify and hold harmless (in the same manner and to the same
extent as set forth in Section 5.1) the Company, each director of the Company,
each officer of the Company and each other person, if any, who controls the
Company within the meaning of the Securities Act, with respect to any statement
or alleged statement in or omission or alleged omission from such registration
statement, any preliminary prospectus, final prospectus or summary prospectus
contained therein, or any amendment or supplement thereto, if such statement or
alleged statement or omission or alleged omission was made in reliance upon and
in conformity with written information fumished to the Company through an
instrument duly executed by such seller specifically stating that it is for use
in the preparation of such registration statement, preliminary prospectus, final
prospectus, summary prospectus, amendment or supplement; provided, that such
Sellers' liability under such indemnification shall be limited to the net sales
proceeds actually received by such seller from the sale of the Company's
securities pursuant to such Registration Statement, preliminary prospectus,
final prospectus, summary prospectus, amendment or supplement. Such indemnity
shall remain in full force and effect, regardless of any investigation made by
or on behalf of the Company or any such director, officer or controlling person
and shall survive the transfer of such securities by such seller.

     Section 5.3. Notices of Claims, etc. Promptly after receipt by an
indemnified party of notice of the commencement of any action or proceeding
involving a claim referred to in Sections 5.1 or 5.2, such indemnified party
will, if a claim in respect thereof is to be made against an indemnifying party,
give written notice to the latter of the commencement of such action, provided
that the failure of any indemnified party to give notice as provided herein
shall not relieve the indemnifying party of its obligations under Sections 5.1
or 5.2, except to the extent that the indemnifying party is actually prejudiced
by such failure to give notice. In case any such action is brought against an
indemnified party, unless in such indemnified party's reasonable judgment a
conflict of interest between such indemnified and indemnifying parties may exist
in respect of such claim, the indemnifying party shall be entitled to
participate in and to assume the defense thereof, jointly with any other
indemnifying party similarly notified, to the extent that the indemnifying party
may wish, 

                                       10
<PAGE>
 
with counsel reasonably satisfactory to such indemnified party, and after notice
from the indemnifying party to such indemnified party of its election so to
assume the defense thereof, the indemnifying party shall not be liable to such
indemnified party for any legal or other expenses subsequently incurred by the
latter in connection with the defense thereof other than reasonable costs of
investigation. No indemnifying party shall, without the consent of the
indemnified party, consent to entry of any judgment or enter into any settlement
of any such action which does not include as an unconditional term thereof the
giving by the claimant or plaintiff to such indemnified party of a release from
all liability, or a covenant not to sue, in respect to such claim or litigation.
No indemnified party shall consent to entry of any judgment or enter into any
settlement of any such action the defense of which has been assumed by an
indemnifying party without the consent of such indemnifying party.

     Section 5.4. Other Indemnification. Indemnification similar to that
specified in Sections 5.1 and 5.2 (with appropriate modifications) shall be
given by the Company and each seller of Registrable Securities with respect to
any required registration or other qualification of securities under any federal
or state law or regulation of any governmental authority, other than the
Securities Act.

     Section 5.5. Indemnification Payments. The indemnification required by this
Article V shall be made by periodic payments of the amount thereof during the
course of the investigation or defense, as and when bills are received or
expense, loss, damage or liability is incurred.

                             ARTICLE VI. DEFINITIONS

     As used herein, unless the context otherwise requires, the following terms
have the following respective meanings:

     Commission: The Securities and Exchange Commission or any other Federal
agency at the time administering the Securities Act.

     Common Stock: The Common Stock, $1.00 par value, of the Company.

     Company: As defined in the introductory paragraph of this Agreement.

     Exchange Act: The Securities Exchange Act of 1934, or any similar federal
statute, and the rules and regulations of the Commission thereunder, all as the
same shall be in effect at the time. Reference to a particular section of the
Securities Exchange Act of 1934 shall include a reference to the comparable
section, if any, of any such similar federal statute.

     Initiating Holders: Any holder or holders of at least 66-2/3 % of the
Registrable Securities by number of shares at the time outstanding and
initiating a request pursuant to Section 2.1 for the registration of all or part
of such holder's or holders' Registrable Securities.

                                       11
<PAGE>
 
     Person: A corporation, an association, a partnership, an organization,
business, an individual, a governmental or political subdivision thereof or a
governmental agency.

     Registrable Securities: (a) any shares of Common Stock constituting a
portion of the 500,000 shares of Common Stock offered by the Company pursuant to
the Private Placement Memorandum dated April 21, 1997 (the "Memorandum"), (b)
any shares of Common Stock constituting a portion of the 100,000 shares of
Common Stock issued or issuable pursuant to the Warrants offered by the Company
pursuant to the Memorandum, (c) any shares constituting a portion of the shares
of Common Stock issued or issuable to Sanders Morris Mundy Inc. pursuant to the
warrant to purchase units of the Company expiring April 30, 2000, and (d) any
securities issued or issuable with respect to any Common Stock referred to in
the foregoing subdivision by 'way of stock dividend or stock split or in
connection with a combination of shares, recapitalization, merger, consolidation
or other reorganization or otherwise. As to any particular Registrable
Securities, once issued such securities shall cease to be Registrable Securities
when (a) a registration statement with respect to the sale of such securities
shall have become effective under the Securities Act and such securities shall
have been disposed of in accordance with such registration statement, (b) they
shall have been resold to the public pursuant to Rule 144 (or any successor
provision) under the Securities Act, (c) they shall have been otherwise
transferred, new certificates for them not bearing a legend restricting further
transfer shall have been delivered by the Company and subsequent disposition of
them shall not require registration or qualification of them under the
Securities Act or any similar state law then in force, or (d) they shall have
ceased to be outstanding.

     Registration Expenses: All expenses incident to the Company's performance
of or compliance with Article II or III, including, without limitation, all
registration, filing, listing, and NASD fees, all fees and expenses of complying
with securities or blue sky laws, all word processing, duplicating, printing and
engraving expenses, messenger and delivery expenses, the fees and disbursements
of counsel for the Company and of its independent public accountants, including
the expenses of any special audits or "cold comfort" letters required by or
incident to such performance and compliance, premiums and other costs of
policies of insurance against liabilities arising out of the public offering of
the Registrable Securities being registered and any fees and disbursements of
underwriters customarily paid by issuers or sellers of securities, but excluding
underwriting discounts and commissions and transfer taxes, if any.

     Securities Act: The Securities Act of 1933, or any similar Federal statute,
and the rules and regulations of the Commission thereunder, all as of the same
shall be in effect at the time. References to a particular section of the
Securities Act of 1933 shall include a reference to the comparable section, if
any, of any such similar Federal statute.

     Stockholders: As defined in Section I of this Agreement.

     Stockholder Representative: Sanders Morris Mundy Inc., a Texas corporation.

                                       12
<PAGE>
 
                              ARTICLE VII. RULE 144

     Section 7.1. Rule 144. After the earliest of (i) the closing of the sale of
securities of the Company pursuant to a registration statement under the
Securities Act, (ii) the registration by the Company of a class of securities
under Section 12 of the Exchange Act, or (iii) the issuance by the Company of an
offering circular pursuant to Regulation A under the Securities Act, the Company
shall timely file the reports required to be filed by it under the Securities
Act and the Exchange Act (including but not limited to the reports under
Sections 13 and 15(d) of the Exchange Act referred to in subparagraph (c)(1) of
Rule 144 adopted by the Securities and Exchange Commission under the Securities
Act) and the rules and regulations adopted by the Commission thereunder. Upon
the request of any holder of Registrable Securities, the Company will deliver to
such holder a written statement as to whether it has complied with such
requirements.

                           ARTICLE VIII. MISCELLANEOUS

     Section 8.1. No Inconsistent Agreements. Without the written consent of the
Stockholder Representative, the Company will not on or after the date of this
Agreement enter into any agreement with respect to its securities which is
inconsistent with the rights granted to the holders of Registrable Securities in
this Agreement or otherwise conflicts with the provisions hereof. The rights
granted to the holders of Registrable Securities hereunder do not in any way
conflict with and are not inconsistent with the rights granted to the holders of
the Company's securities under any agreements previously entered into by the
Company.

     Section 8.2. Assignment. This Agreement shall be binding upon and inure to
the benefit of and be enforceable by the parties hereto and their respective
successors and assigns. In addition, and whether or not any express assignment
shall have been made, the provisions of this Agreement which are for the benefit
of the parties hereto other than the Company shall also be for the benefit of
and enforceable by any subsequent holder of any Registrable Securities.

     Section 8.3. Descriptive Headings. The descriptive headings of the several
sections and paragraphs of this Agreement are inserted for reference only and
shall not limit or otherwise affect the meaning hereof.

     Section 8.4. Governing Law. THIS AGREEMENT SHALL BE CONSTRUED AND ENFORCED
IN ACCORDANCE WITH, AND THE RIGHTS OF THE PARTIES SHALL BE GOVERNED BY, THE LAWS
OF THE STATE OF DELAWARE WITHOUT REFERENCE TO THE PRINCIPLES OF CONFLICTS OF
LAWS.

     Section 8.5. Counterparts. This Agreement may be executed simultaneously in
any number of counterparts, each of which shall be deemed an original, but all
such counterparts shall together constitute one and the same instrument.

                                       13
<PAGE>
 
     Section 8.6. Entire Agreement. This Agreement embodies the entire agreement
and understanding between the Company and each other party hereto and supersedes
all prior agreements and understandings relating to the subject matter hereof.

     Section 8.7. Severability. In the event that any one or more of the
provisions contained herein, or the application thereof in any circumstance, is
held invalid, illegal or unenforceable, the validity, legality and
enforceability of any such provision in every other respect and of the remaining
provisions contained herein shall not be affected or impaired thereby.

     Section 8.8. Amendments and Waivers. This Agreement may be amended and the
Company may take any action herein prohibited, or omit to perform any act herein
required to be performed by it, only if the Company shall have obtained the
written consent to such amendment, action or omission to act, of the holder or
holders of 51 % or more of the shares of Registrable Securities. Each holder of
any Registrable Securities at the time or thereafter outstanding shall be bound
by any consent authorized by this section 5, whether or not such Registrable
Securities shall have been marked to indicate such consent.

     Section 8.9. Nominees for Beneficial Owners. In the event that any
Registrable Securities are held by a nominee for the beneficial owner thereof,
the beneficial owner thereof may, at its election, be treated as the holder of
such Registrable Securities for purposes of any request or other action by any
holder or holders of Registrable Securities pursuant to this Agreement or any
determination of any number or percentage of shares of Registrable Securities
held by any holder or holders of Registrable Securities contemplated by this
Agreement. If the beneficial owner of any Registrable Securities so elects, the
Company may require assurances reasonably satisfactory to it of such owner's
beneficial ownership of such Registrable Securities.

     Section 8.10. Notices. Except as otherwise provided in this Agreement, all
communications provided for hereunder shall be in writing and sent by
first-class mail, postage prepaid, and (a) if addressed to any holder of
Registrable Securities, at the address that such holder shall have furnished to
the Company in writing, or, until any such other holder so furnishes to the
Company an address, then to and at the address of the last holder of such
Registrable Securities who has furnished an address to the Company, (b) if
addressed to the Company, American Equity Investment Life Holding Company, 5000
Westown Parkway, Suite 440, Des Moines, Iowa 50266, to the attention of its
President, or (c) if addressed to the Stockholder Representative, Sanders Morris
Mundy Inc., 3100 Texas Commerce Bank, Houston, Texas 77002, or at such other
address, or to the attention of such other officer, as the Company shall have
furnished to each holder of Registrable Securities at the time outstanding.

                                       14
<PAGE>
 
     IN WITNESS WHEREOF, the parties have caused this Agreement to be executed
and delivered by their respective officers thereunto duly authorized as of the
date first above written.

                                       AMERICAN EQUITY INVESTMENT LIFE
                                       HOLDING COMPANY


                                       By: /s/ D. J. Noble 
                                           -------------------------------- 
                                           D. J. Noble, President

                                       15

<PAGE>
 
                                                                       Exhibit 9

================================================================================

                             VOTING TRUST AGREEMENT

                                      AMONG

                           AMERICAN EQUITY INVESTMENT
                              LIFE HOLDING COMPANY
                                    (COMPANY)
                                 
                                 
                       FARM BUREAU LIFE INSURANCE COMPANY
                                  (TRANSFEROR)

                                       AND

                                 DAVID J. NOBLE
                                DAVID S. MULCAHY
                               DEBRA J. RICHARDSON
                                (VOTING TRUSTEES)

================================================================================

                                December 30, 1997
<PAGE>
 
     THIS VOTING TRUST AGREEMENT is entered into this 30th day of December, 1997
by and among AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY (the "Company");
FARM BUREAU LIFE INSURANCE COMPANY (the "Transferor"); and DAVID J. NOBLE, DAVID
S. MULCAHY, and DEBRA J. RICHARDSON (the "Voting Trustees").

     WHEREAS, the Company is conducting a private placement of shares of its
Common Stock, par value $1 per share (the "Shares") pursuant to a private
placement memorandum dated December 1, 1997;

     WHEREAS, subject to certain terms and conditions, including the
establishment of a Voting Trust pursuant to this Agreement, Transferor has
subscribed to purchase 1,562,500 Shares;

     WHEREAS, the parties deem it in the best interests of the Company and of
themselves to act together concerning the direction of the affairs of the
Company in order to secure continuity and stability of policy and management, to
provide constructive administration, to promote the continuous and uninterrupted
development of business policies and to that end to vest a portion of the voting
power held by Transferor in the Voting Trustees as hereinafter provided;

     WHEREAS, for accounting purposes Transferor desires to retain the voting
power on that part of its Shares which represents a 20% ownership interest in
the voting securities of the Company;

     NOW, THEREFORE, in consideration of the mutual promises hereinafter set
forth, the parties agree as follows:

     1. Definitions. For purposes of this Agreement, the following definitions
shall apply:

          A. "Adjustment Shares" shall have the meaning set forth in Section
     3.A.

          B. "Common Stock" shall mean the authorized and outstanding shares of
     Common Stock, par value $1 per share, of the Company, and any other class
     or series of shares now or hereafter authorized and outstanding which have
     the right to vote at regular meetings of the shareholders.

          C. "Initial Share Certificate" shall mean the certificate evidencing
     the purchase of 1,562,500 shares of Common Stock to be issued to
     Transferor.

          D. "Retained Interest" shall mean that portion of the total number of
     shares of Common Stock beneficially owned by Transferor which is equal to
     twenty percent (20%) of the total number of shares of Common Stock
     outstanding on any date of determination.

          E. "Subscription Shares" shall have the meaning set forth in Section
     6.
<PAGE>
 
          F. "Voting Trust Certificates" shall mean the certificate(s)
     evidencing the shares of Common Stock held by the Voting Trustees hereunder
     which shall be substantially in the form of Exhibit A attached hereto.

          G. "Voting Trust Interest" shall mean that number of shares of Common
     Stock equal to the difference between the total number of such shares
     beneficially owned by Transferor and the number of shares representing the
     Retained Interest, as redetermined from time to time in accordance with
     Section 3 below.

     2. Deposit of Voting Trust Shares.

          A. Initial Deposit. Upon the execution of this Agreement, Transferor
     shall deposit with the Voting Trustees the Initial Share Certificate, which
     shall be endorsed or shall be accompanied by such instruments of transfer
     as to enable the Voting Trustees to cause shares representing the Voting
     Trust Interest to be transferred into the names of the Voting Trustees and
     to cause shares representing the Retained Interest to be reissued to the
     Transferor. In exchange for the receipt of the Initial Share Certificate,
     the Voting Trustees shall issue and deliver to the Transferor a Voting
     Trust Certificate for the shares representing the Voting Trust Interest.

          B. Reissuance of Share Certificates. The Voting Trustees shall
     surrender the Initial Share Certificate to the Company for cancellation and
     reissuance. Company shall thereupon reissue (i) a certificate representing
     the Voting Trust Interest in the names of the Voting Trustees and (ii) a
     certificate representing the Retained Interest in the name of the
     Transferor.

     3. Required Annual Adjustments.

          A. Recalculation of Retained Interest. Thirty days before the record
     date of any meeting of Company's shareholders, and on December 1 of each
     year during the term of this Agreement, the Voting Trustees shall determine
     the percentage equal to the quotient of (i) the number of shares then owned
     of record by Transferor divided by (ii) the total number of shares of
     Common Stock outstanding on such date. If such percentage is less than
     twenty percent (20%), then the Voting Trustees shall determine the number
     of shares of Common Stock which must be added to the numerator of the
     fraction described in the preceding sentence to cause the percentage
     derived from such fraction to equal twenty percent (20%) (the "Adjustment
     Shares").

          B. Transfer of Adjustment Shares. On or before such record date, or
     December 31 of each year during the term of this Agreement, respectively,
     the Voting Trustees shall cause the number of Adjustment Shares, if any, to
     be withdrawn from this Voting Trust and retransferred to the Transferor by
     delivering the certificate representing the Voting Trust Interest to the
     Company along with written instructions for the cancellation and reissuance
     of the shares evidenced thereby. Company shall thereupon reissue (i) a
     certificate in the names of the Voting Trustees representing that number of
     shares equal to the difference between the number of shares surrendered and
     the Adjustment Shares and (ii) a certificate in the name of the Transferor
     representing the Adjustment Shares.

                                      -2-
<PAGE>
 
          C. Replacement of Voting Trust Certificate. Simultaneously with the
     delivery of the Adjustment Shares to Transferor, Transferor shall surrender
     any existing Voting Trust Certificates to the Trustees and the Trustees
     shall reissue to Transferor a Voting Trust Certificate for the number of
     shares then held by the Trustees.

     4. Rights of Voting Trustees.

          A. Voting Rights. Until this Agreement is terminated in accordance
     with Section 10 below and all Voting Trust Certificates shall have been
     surrendered by Transferor to the Voting Trustees, the Voting Trustees shall
     exercise, in person or by proxy, all voting rights and powers, and may take
     part in and consent to any corporate or stockholders' action of any kind
     whatsoever, in respect of the shares of Common Stock held by the Voting
     Trustees. The right to vote shall include, without limitation, the right to
     vote for the election of directors; the right to vote in favor of or
     against any resolution or proposed action of any character whatsoever,
     which may be presented at any meeting or require the consent of the
     Company's stockholders; and the right to vote in favor of or against any
     consolidation, merger, reorganization, recapitalization or transfer of any
     interest in the assets of the Company.

          B. Manner of Acting. Any act, decision or vote of the Voting Trustees
     shall be conclusive and binding if a majority of the Voting Trustees concur
     in such act decision or vote, and the Voting Trustees shall keep a written
     account of all such actions, decisions and votes.

          C. Compensation. The Voting Trustees shall serve without compensation
     but shall be entitled to reimbursement from the Company for their
     reasonable out-of-pocket costs and expenses incurred in connection with the
     performance of their duties hereunder upon submission of written receipts
     or other written substantiation of such costs and expenses.

          D. Waiver of Liability. Transferor hereby releases Voting Trustees
     from and holds each of them harmless from any claims, demands, damages
     and/or liability of any kind for any action taken or omitted to be taken by
     Voting Trustees in connection with this Agreement, other than as a result
     of their gross negligence or willful misconduct.

     5. Dividends.

          A. Cash Dividends. In the event the Company declares a cash dividend
     on outstanding shares of Common Stock, Company shall pay directly to
     Transferor the amount of such dividends payable on the shares held by the
     Voting Trustees as well as shares held of record by Transferor.

          B. Stock Dividends - Voting. In the event the Company declares a
     dividend payable in shares of Common Stock or other voting securities, the
     Company shall distribute to the Voting Trustees all certificates for such
     dividends distributable with respect to the shares then held by the Voting
     Trustee. Shares of Common Stock or other voting securities received by the
     Voting Trustees as dividends shall be subject to all terms and conditions
     of this Agreement, and the Voting Trustees shall issue to Transferor a
     Voting Trust Certificate representing the number of such shares.

                                      -3-
<PAGE>
 
          C. Stock Dividends - Non Voting. In the event the Company declares a
     dividend payable in shares of nonvoting securities of the Company, Company
     shall distribute to the Transferor all certificates for such dividends
     distributable with respect to the shares held by the Voting Trustees as
     well as shares held of record by the Transferor.

          6. Subscription Rights. If any shares of Common Stock or other
     securities of the Company are offered for subscription to the holders of
     its Common Stock (hereinafter referred to as "Subscription Shares") the
     Voting Trustees, within ten (10) days after receipt of notice of such offer
     of subscription rights, shall mail a copy thereof to Transferor. If
     Transferor desires to exercise such subscription rights, Transferor shall
     timely comply with all requirements thereof and shall make payment
     therefore directly to the Company. If the Subscription Shares consist of
     Common Stock or other voting securities of Company, Company shall deliver
     the certificates for all Subscription Shares to which Transferor is
     beneficially entitled to the Voting Trustees, who shall hold such shares
     subject to all terms and conditions of this Agreement, and who shall issue
     to Transferor a Voting Trust Certificate representing the number of
     Subscription Shares. If the Subscription Shares consist of nonvoting
     securities of the Company, Company shall deliver directly to Transferor the
     certificates for all such shares to which Transferor is beneficially
     entitled.

     7. Extraordinary Events.

          A. Merger or Sale of Assets. In the event Company (i) is merged into
     or consolidated with and into another entity, (ii) transfers all or
     substantially all of its assets to another entity or entities, the
     consideration payable with respect to the shares of Common Stock held by
     the Voting Trustees shall be payable directly to Transferor. If the Voting
     Trustees shall receive all or any part of such consideration, Voting
     Trustees shall promptly remit same to Transferor.

          B. Change of Control. In the event of a change of control, as
     hereinafter defined, of Company or its subsidiary, American Equity
     Investment Life Insurance Company ("AEI Life"), subject to the prior
     approval of the Iowa Insurance Division, upon the written request of the
     Transferor, the Voting Trustees shall transfer to the Transferor all shares
     then held in this Trust all of which shall be endorsed or shall be
     accompanied by such instruments necessary to effectuate the transfer to
     Transferor. A "change of control" shall be deemed to have occurred when:

               (1) any person, organization or association of persons or
          organizations acting in concert, excluding affiliates of the Company
          itself, shall acquire more than ten percent (10%) of the outstanding
          voting stock of the Company or AEI Life;

               (2) any person, organization or association of persons or
          organizations acting in concert shall succeed in electing two or more
          directors in any one election in opposition to those proposed by
          management; or

                                      -4-
<PAGE>
 
               (3) David J. Noble shall cease to be an officer, director or
          shareholder of the Company for any reason.

     In the event such transfer is not approved by the Iowa Insurance Division,
     Transferor may sell the shares in a transaction described in paragraph C
     below, subject to the conditions set forth in such paragraph.

          C. Sale of Shares by Transferor. In the event Transferor sells the
     shares held in the Trust in a registered offering to the public pursuant to
     the Securities Act of 1933, as amended (the "Securities Act"), or pursuant
     to Rule 144 promulgated by the Securities and Exchange Commission under the
     Securities Act, subject to the approval of the Iowa Insurance Division, if
     required with respect to such sale, and subject to the approval of the
     Voting Trustees if the sale is made under Rule 144, the Voting Trustees
     shall transfer to the Transferor all shares then held in this Trust all of
     which shall be endorsed or shall be accompanied by such instruments
     necessary to effectuate the transfer to Transferor.

     8. Transfer of Voting Trust Certificate. The Voting Trust Certificate may
be transferred on the books of the Voting Trustees upon the surrender of such
Certificate, properly endorsed by the Transferor or other registered holder.
Title to the Voting Trust Certificate when duly endorsed shall, to the extent
permitted by law, be transferable with the same effect as in the case of
negotiable instruments. Every transferee of a trust certificate shall by the
acceptance of such certificate become a party with like effect as though an
original party hereto, and all references to the Transferor herein shall be
deemed to embrace any such transferee.

     9. Regulatory Approvals. Notwithstanding anything herein to the contrary,
the Trustees shall make no transfer of the shares held in this Trust to the
Transferor or to any other party, whether upon termination of this Trust under
Section 11 below or under any other circumstances, unless and until the Iowa
Insurance Division has been notified of such proposed transfer and has given any
approval required by applicable law or regulations.

     10. Successor Trustees. Any Voting Trustee may resign upon thirty days
prior written notice to the Transferor and the remaining Voting Trustees. In
such event, or upon the death or disability of a Voting Trustee, the following
individuals shall be requested to serve as successors for each of the initial
Voting Trustees, and shall become a successor Voting Trustee effective upon his
or her written acceptance of this Trust:

          David J. Noble ............................   John Anderson
          David S. Mulcahy ..........................   A. J. Strickland, III
          Debra J. Richardson .......................   James M. Gerlach

In the event one of the successors named above is unable or unwilling to serve
as a Voting Trustee hereunder, the remaining Voting Trustees shall by their
unanimous consent select the successor Voting Trustee effective upon his or her
written acceptance of this Trust.

     11. Term.

                                      -5-
<PAGE>
 
          A. Initial Term. This Voting Trust shall have an initial term of ten
     (10) years, and, accordingly, will terminate on December 31, 2007, unless
     earlier terminated upon (i) the unanimous written consent of the Transferor
     and the Voting Trustees or (ii) upon the exchange or liquidation of all of
     the shares of Common Stock held by the Voting Trustees in connection with a
     transaction described in Section 7 above.

          B. Extended Duration. At any time within 180 days prior to December
     31, 2007, the Transferor, by written notice to the Voting Trustees and
     subject to their written consent, may extend the term of this Trust for an
     additional period not to exceed ten (10) years.

     12. Delivery of Documents. Pursuant to Section 490.730 of the Iowa Code
(1997), a copy of this Agreement together with an instrument stating the
Transferor's name, and address, and the number and class of shares transferred
to this Trust shall be delivered to the Company's principal office upon
execution hereof. In the event of any extension of the duration of this Trust
under Section 10.B above, a copy of the written extension agreement and a list
of beneficial owners of the shares then held by the Voting Trustees shall be
delivered to the Company' principal office upon execution thereof.

     13. Notices. Any notice required to be given to any party pursuant to any
provision of this Agreement shall be in writing, shall be given by certified
mail, return receipt requested, or sent by fax, or delivered by hand, and, if
mailed, shall be deemed received one day after having been deposited in a
receptacle for United States mail, postage prepaid, addressed as follows, or, if
sent by fax, shall be deemed received on the date of confirmation of
transmission to the following fax numbers:

     If to Company:           American Equity Investment Life Holding Company 
                              Attention: D.J. Noble, President 
                              5000 Westown Parkway, Suite 440
                              Des Moines, IA 50266
                              Fax No. (515) 221-9947
     
     If to Transferor:        Farm Bureau Life Insurance Company
                              Attention: Thomas R. Gibson, CEO 
                              5400 University Avenue
                              West Des Moines, IA 50266
                              Fax. No. (515) 225-5604
                              
     If to Voting Trustees:   D. J. Noble
                              David S. Mulcahy
                              Debra J. Richardson
                              5000 Westown Parkway, Suite 440
                              Des Moines, IA 50266
                              Fax No. (515) 221-9947

Any party may change his/its address for giving of notice or fax number by
giving notice to the other parties to this Agreement in accordance with the
provisions hereof.

                                      -6-
<PAGE>
 
     13. Counterparts. This Agreement may be executed in any number of
counterparts, each of which shall be deemed an original, but all of which shall
together constitute one and the same instrument. This Agreement may be executed
by the parties hereto by the sending of a facsimile executed copy of this
Agreement to the other parties to this Agreement so long as an original
signature is provided within seven (7) calendar days thereafter.

     14. Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of Iowa. This Agreement shall be deemed to
have been negotiated and entered into in Polk County, Iowa.

     15. Severability. In case any one or more of the provisions hereof is
determined to be invalid, illegal or unenforceable in any respect, the validity
of the remaining provisions will in no way be affected, prejudiced or disturbed
thereby.

     16. Entire Agreement. This Agreement constitutes the entire agreement
between the parties hereto pertaining to the subject matter hereof, and
supersedes all negotiations, preliminary agreements and all prior and
contemporaneous discussions and understandings of the parties in connection with
the subject matters hereof. Except as otherwise provided herein, no covenant,
representation or condition not expressed in this Agreement, or in an amendment
hereto, shall be binding upon the parties hereto or shall affect or be effective
to interpret, change or restrict the provisions of this Agreement.

     17. Amendments. No amendment, change or modification of any of the terms,
provisions or conditions of this Agreement shall be effective unless made in
writing and signed by the party against whom such amendment, change or
modification is sought to be enforced. Waiver of any provision of this Agreement
shall not be deemed a waiver of future compliance therewith and such provisions
shall remain in full force and effect.

                                       AMERICAN EQUITY INVESTMENT 
                                       HOLDING COMPANY


                                       By: /s/ D. J. Noble                  
                                           ---------------------------------
                                           D. J. Noble, President

                                       FARM BUREAU LIFE INSURANCE COMPANY


                                       By: /s/ William J. Oddy 
                                           ---------------------------------
                                           William J. Oddy, Executive Vice  
                                              President and General Manager 

                                      -7-
<PAGE>
 
                                       VOTING TRUSTEES:

                                       /s/ D. J. Noble 
                                       ------------------------------------
                                       D. J. Noble

                                       /s/ David S. Mulcahy                
                                       ------------------------------------
                                       David S. Mulcahy

                                       /s/ Debra J. Richardson             
                                       ------------------------------------
                                       Debra J. Richardson

                                      -8-
<PAGE>
 
EXHIBIT A
                            VOTING TRUST CERTIFICATE

     This certifies that Farm Bureau Life Insurance Company (the "Holder") is
entitled to all the benefits arising from the deposit with the Voting Trustees
under the Voting Trust Agreement hereinafter mentioned, of certificates for
680,367 shares of the Common Stock, $1 par value (the "Trust Shares"), of
American Equity Investment Life Holding Company, an Iowa corporation (the
"Company"), as provided in such Trust Agreement and subject to the terms
thereof.

     This Certificate is issued, received, and held under, and the rights of the
Holder hereof are subject to, the terms of a Voting Trust Agreement dated
December 30, 1997, by and among, the Company, and Holder and the Voting Trustees
named therein. Copies of the Voting Trust Agreement, and of every agreement
amending or supplementing it, are on file in the Company's principal office in
Des Moines, Iowa, and shall be open to the inspection of the Company's
stockholders daily during business hours.) The Holder of this Certificate, by
acceptance hereof, assents and is bound to all the provisions of the Voting
Trust Agreement.

     The Voting Trustees shall possess and be entitled to exercise all rights
and powers of an absolute owner of such stock, including the right to vote
thereon for every purpose, and to execute consents in respect thereof for every
purpose, it being expressly stipulated that no voting right passes to the Holder
hereof, or assigns, under this Certificate or any agreement, expressed or
implied.

     The Holder, or assigns, is entitled to receive payment equal to the amount
of cash dividends, if any, received by the Voting Trustees upon the Trust
Shares. Dividends received by the Voting Trustees in the Company's common or
other stock having general voting powers shall be payable in voting trust
certificates, in form similar hereto. In the event the Voting Trustees receives
any dividend or distribution other than in cash or Company stock having general
voting powers, the Voting Trustees shall distribute the same to the Holder on
the date of such distribution. In the event of the dissolution or total or
partial liquidation of the Company, the monies, securities, or property received
by the Voting Trustees in respect of the Trust Shares shall be distributed to
the Holder.

     Subject to all terms and conditions of the Voting Trust Agreement, this
Ccertificate is transferable on the books of the Voting Trustees at Voting
Trustees's office in Des Moines, Iowa (or elsewhere as designated by the Voting
Trustees), by the Holder hereof, either in person or by attorney duly
authorized, in accordance with the rules established for that purpose by the
Voting Trustees and on surrender of this Certificate properly endorsed. Title to
this certificate when duly endorsed shall, to the extent permitted by law, be
transferable with the same effect as in the case of a negotiable instrument.

     IN WITNESS WHEREOF, the Voting Trustees have signed this certificate on the
30th day of December, 1997. 

                                       /s/ D. J. Noble 
                                       ------------------------------------
                                       D.J. Noble

                                       /s/ Debra J. Richardson         
                                       ------------------------------------
                                       Debra J. Richardson

                                       /s/ David Mulcahy                
                                       ------------------------------------
                                       David Mulcahy  

                                      -9-

<PAGE>
 
                                                                    Exhibit 10.1

================================================================================


                              RESTATED AND AMENDED


                GENERAL AGENCY COMMISSION AND SERVICING AGREEMENT


                            dated as of June 30, 1997


                                     between


                AMERICAN EQUITY INVESTMENT LIFE INSURANCE COMPANY


                                       and


                   AMERICAN EQUITY INVESTMENT SERVICE COMPANY


================================================================================
<PAGE>
 
                                TABLE OF CONTENTS

               This Table of Contents is not part of the Agreement
         to which it is attached but is inserted for convenience only.

                                                                            Page

Section 1.  Definitions.....................................................  1

      1.01  Definitions.....................................................  1

Section 2.  Sales Agent Commissions.........................................  2

      2.01  Obligation to Pay Sales Agent Commissions.......................  2
      2.02  Conditions for Payments of AEISC Amounts........................  3
      2.03  Replacement Contracts...........................................  3

Section 3.  Payment of General Agency Commissions...........................  3

      3.01  General Agency Current Commissions..............................  3
      3.02  General Agency Supplemental Commissions.........................  3
      3.03  General Agency Reimbursement Commissions .......................  3
      3.04  Termination of Commission Obligations...........................  4
      3.05  Payment of Commissions..........................................  4
      3.06  Excess Commissions..............................................  5

Section 4.  Servicer........................................................  5

      4.01  Appointment.....................................................  5
      4.02  The Servicing Functions.........................................  5
      4.03  Outside Professionals and Others................................  5
      4.04  Standard of Care................................................  5

Section 5.  Representations and Warranties of American Equity...............  6

      5.01  Corporate Existence.............................................  6
      5.02  Financial Condition and Other Information.......................  6
      5.03  Litigation; Observance of Statutes, Regulations and Orders......  6
      5.04  No Breach.......................................................  7
      5.05  Corporate Action................................................  7
      5.06  Approvals.......................................................  7
      5.07  ERISA...........................................................  7
      5.08  Taxes...........................................................  8
      5.09  Investment Company Act..........................................  8
      5.10  Public Utility Holding Company Act .............................  8

                                      -i-
<PAGE>
 
Section 6.  Representations and Warranties of AEISC.........................  8

      6.01  Corporate Existence.............................................  8
      6.02  Financial Condition.............................................  8
      6.03  Litigation......................................................  9
      6.04  No Breach.......................................................  9
      6.05  Corporate Action................................................  9
      6.06  Approvals.......................................................  9
      6.07  Insurance Agency Licenses ......................................  9

Section 7.  Certain Covenants of AEISC......................................  9

      7.01  Delivery of Information, Etc....................................  9
      7.02  Corporate Existence, Etc........................................ 10
      7.03  Insurance....................................................... 10
      7.04  Prohibition of Fundamental Changes ............................. 10

Section 8.  Certain Covenants of American Equity............................ 10

      8.01  Delivery of Information......................................... 10
      8.02  Litigation...................................................... 11
      8.03  Corporation Existence, Etc...................................... 11
      8.04  Insurance....................................................... 12
      8.05  Correction of Errors............................................ 12
      8.06  Amendment of Contract Forms..................................... 12

Section 9.  American Equity Option.......................................... 12

Section 10. Termination..................................................... 12

Section 11. Miscellaneous................................................... 12

     11.01  Waiver.......................................................... 12
     11.02  Notices......................................................... 12
     11.03  Amendments, Etc................................................. 13
     11.04  Successors and Assigns.......................................... 13
     11.05  Assignments..................................................... 13
     11.06  Captions........................................................ 13
     11.07  Counterparts.................................................... 13
     11.08  Governing Law; Submission to Jurisdiction....................... 13
     11.09  Waiver of Jury Trial............................................ 13

SCHEDULES

     1.01(a) - Eligible Contracts
     1.01(b) - Gross Agent Commission Schedule

                                      -ii-
<PAGE>
 
         RESTATED AND AMENDED GENERAL AGENCY COMMISSION AND SERVICING AGREEMENT,
dated as of June 30, 1997, between: AMERICAN EQUITY INVESTMENT LIFE INSURANCE
COMPANY, an Iowa insurance corporation ("American Equity"), and AMERICAN EQUITY
INVESTMENT SERVICE COMPANY, an Iowa corporation ("AEISC").

         For good and valuable consideration, the receipt and sufficiency of
which are hereby acknowledged, each of the parties hereto agrees as follows:

Section 1. Definitions.

         1.01 Definitions. As used herein, the following terms shall have the
following meanings (all terms defined in this Section 1.01 or in other
provisions of this Agreement in the singular to have the same meanings when used
in the plural and vice versa):

         "Account Surrender Value" shall mean the Accumulated Value of any
Eligible Contract (or portion thereof) that has been terminated (whether in
whole or in part or by surrender, withdrawal or death).

         "Accumulated Value" shall mean, with respect to any Eligible Contract
as at any date of determination thereof, the accumulated value as defined in
such Eligible Contract.

         "AEISC Amount" shall mean, with respect to any Eligible Contract, the
greater of (i) 5% of the Premium collected by American Equity in respect of the
sale of such Eligible Contract and (ii) 50% of the Sales Agent Commission
payable with respect to such Eligible Contract.

         "Affiliate " of American Equity shall mean any other person controlling
or controlled by or under common control with American Equity. For the purposes
of this definition, "control" when used with respect to any specified person
means the power to direct the management and policies of such person, directly
or indirectly, whether through the ownership of voting securities, by contract
or otherwise; and the terms "controlling and "controlled" have meanings
correlative to the foregoing.

         "Annual Statement" shall have the meaning assigned thereto in Section
5.02 hereof.

         "Commission Accumulated Value" shall mean, as at any Commission Payment
Date an amount equal to the aggregate of the Accumulated Values of all Eligible
Contracts that are in force on such Commission Payment Date.

         "Commission Agreement": An agreement between American Equity and any
Person (other than the Borrower) the terms of which govern the rights and
obligations of such Person with American Equity in respect of such Person's
acting as an agent of American Equity for the sale of Eligible Contracts.

                                      -1-
<PAGE>
 
         "Commission Payment Dates" shall mean the last day of each calendar
quarter beginning with the second calendar quarter of 1997.

         "Eligible Contract" shall mean a deferred contract issued by American
Equity and sold by a Sales Agent to a person in a jurisdiction in which American
Equity and AEISC (or its duly-appointed representative) are duly licensed to
issue such contracts or act as an insurance agency therein, as applicable, and
that is a category of deferred contracts specified in Schedule 1.01(a) hereto,
and any Replacement Contract issued in respect of any such contract.

         "Gross Agent Commission Schedule" shall mean the Gross Agent Commission
Schedule in effect with respect to Eligible Contracts as of the date hereof as
set forth on Schedule 1.02 hereto.

         "Order" shall mean any order, writ, injunction, decree, judgment, award
or determination.

         "Person": Any natural person, corporation, partnership, joint venture,
firm, association, trust, unincorporated organization, government or
governmental agency or political subdivision or any other entity, whether acting
in an individual, fiduciary or other capacity.

         "Replacement Contract" shall mean any individual annuity contract with
respect to which a Sales Agent earns a commission and which is (i) issued by
American Equity or an Affiliate to an insured coincident with, or within six
months (or such longer period as American Equity may determine in accordance
with its normal business procedures) after, the termination for any reason of an
Eligible Contract with the same insured, or (ii) any other individual annuity
contract issued by American Equity to an insured that American Equity in good
faith in accordance with its normal business procedures considers to be a
replacement for a terminated Eligible Contract with the same insured.

         "Sales Agent" shall mean each person (other than American Equity or
AEISC) who is a party to a Commission Agreement.

         "Sales Agent Commission": With respect to the initial sale of any
Eligible Contract, the commission payable by American Equity in connection with
such sale to the Agent who sold such Eligible Contract, which commission shall
not exceed, in respect of such Eligible Contract, the greater of 10% or the
commission rate indicated on the Gross Agent Commission schedule.

         "SAP" shall mean those accounting practices required or permitted by
the Division of Insurance, Department of Commerce of the State of Iowa
consistently applied throughout the specified period and in the immediately
prior comparable period.

Section 2.  Sales Agent Commissions.

                                      -2-
<PAGE>
 
         2.01 Obligation to Pay Sales Agent Commissions. Subject to Section 2.02
below, AEISC shall pay, or cause to be paid, the AEISC Amount on each Eligible
Contract to the Sales Agent entitled to the Sales Agent Commission thereon at
the time such Sales Agent Commission is to be paid pursuant to the terms of such
Sales Agent's Commission Agreement.

         2.02 Conditions for Payments of AEISC Amounts. AEISC's obligation to
pay the AEISC Amount under Section 2.01 hereof with respect to any Eligible
Contract is subject to the satisfaction of the following conditions:

                  (a) the presentment to AEISC by American Equity no later than
         10:00 a.m., Central Standard Time, on the Business Day next preceding
         the Business Day on which such AEISC Amount is to be paid (but no more
         frequently than two times in any calendar week) of a Disbursement
         Certificate in respect of such AEISC Amount, together with a copy of
         the requisite disbursement schedule attached thereto duly completed;

                  (b) receipt by AEISC of evidence satisfactory to each of them
         that the portion of such Sales Agent Commission to be funded by
         American Equity has been made available by American Equity for payment
         to the Sales Agent entitled to such Sales Agent Commission;

                  (c) no Event of Default shall have occurred and be continuing.

                  (d) American Equity shall have a rating of "A-" or better by
         A.M. Best & Company.

         2.03 Replacement Contracts. AEISC shall have no obligation to pay a
AEISC Amount in respect of any Replacement Contract.

Section 3. Payment of General Agency Commissions.

         3.01 General Agency Current Commissions.American Equity shall pay to
AEISC general agency current commissions ("Current Commissions") no later than
10:00 a.m., Central Standard Time, on each Commission Payment Date in an amount
equal to .3875% of the Commission Accumulated Value determined as of the
preceding Commission Payment Date.

         3.02 General Agency Supplemental Commissions.

         (a) American Equity shall pay to AEISC general agency supplemental
commissions ("Supplemental Commissions"), no later than 10:00 a.m., Central
Standard Time, on each Commission Payment Date in an amount equal to the
following percentages of the Account Surrender Value of each Eligible Contract
(or portion thereof) that has been terminated (whether in whole or in part or by
surrender, withdrawal or death) during the calendar quarter immediately
preceding the Commission Payment Date:

                                      -3-
<PAGE>
 
                  (i)    For Eligible Contracts terminated during
                         the first year after the end of the calendar
                         quarter in which such Eligible Contracts
                         were initially issued...............................5%

                  (ii)   For Eligible Contracts terminated during
                         the second year after the end of the calendar
                         quarter in which such Eligible Contracts
                         were initially issued..............................4%

                  (iii)  For Eligible Contracts terminated during
                         the third year after the end of the calendar
                         quarter in which such Eligible Contracts
                         were initially issued...............................3%

                  (iv)   For Eligible Contracts terminated during
                         the fourth year after the end of the calendar
                         quarter in which such Eligible Contracts
                         were initially issued...............................2%

                  (v)    For Eligible Contracts terminated during
                         the fifth year after the end of the calendar
                         quarter in which such Eligible Contracts
                         were initially issued...............................1%

                  (vi)   For Eligible Contracts terminated after the
                         fifth year after the end of the calendar
                         quarter in which such Eligible Contracts
                         were initially issued...............................0%

         (b) American Equity shall pay to AEISC additional Supplemental
Commissions in an amount equal to .05% of the Commission Accumulated Value;
provided that no Supplemental Commissions shall be payable on any Commission
Payment Date unless (A) on such Commission Payment Date an Event of Default has
occurred and/or is continuing; (B) on such Commission Payment Date or on any
date prior thereto, American Equity has ceased to remain actively engaged in the
business of issuing Eligible Contracts; or (C) on such Commission Payment Date
or on any date prior thereto, American Equity, directly or indirectly,
unreasonably limits, impedes, hampers or restricts the ability of the Sales
Agents to sell Eligible Contracts.

         3.03 General Agency Reimbursement Commissions. American Equity shall
pay to AEISC general agency reimbursement commissions ("Reimbursement
Commissions") with respect to all Voided Eligible Contracts (as defined below)
no later than 10:00 a.m., Central Standard Time, on each Commission Payment Date
in an amount equal to the aggregate of the AEISC Amounts of such Voided Eligible
Contracts. For the purposes of this Section 3.04, a "Voided Eligible Contract"
shall mean, as at any Commission Payment Date, any Eligible

                                      -4-
<PAGE>
 
Contract which was voided during the calendar quarter ending on the preceding
Commission Payment Date because the owner of such Eligible Contract returned
such Eligible Contract to American Equity during the examination period therefor
in accordance with the terms of such Eligible Contract entitling such owner to a
refund of the premium paid thereon and with respect to which AEISC paid the
AEISC Amount.

         3.04 Termination of Commission Obligations. On January 31, 2005, no
further Current Commissions, Supplemental Commissions, or Reimbursement
Commissions will be due from American Equity to AEISC.

         3.05 Payment of Commissions.

                  (a) American Equity's obligation to make all payments referred
         to in this Section 3, when such payments shall become due and payable
         in accordance herewith, shall be absolute and unconditional and shall
         not be subject to any abatement or diminution by set-off, deduction,
         claim, counterclaim, recoupment, agreement, defense, suspension,
         deferment, interruption or otherwise.

                  (b) American Equity shall have no right to be released,
         relieved or discharged from its obligation to make such payments for
         any reason whatsoever, including, without limitation, (i) any default,
         misrepresentation, negligence, misconduct or other action or inaction
         of any kind by AEISC, whether under or in connection with this or any
         other agreement to which AEISC is a party; (ii) the invalidity,
         unenforceability, impossibility of performance, illegality, termination
         or amendment of, or any allegation or contest of invalidity,
         unenforceability, impossibility of performance, illegality of, any
         agreement to which AEISC is a party; (iii) any applicable law now or
         hereafter in force; (iv) the occurrence or continuance of an event of
         default or any default or event of default under any agreement to which
         AEISC is a party; (v) the compromise, settlement, release,
         modification, amendment (whether material or otherwise) or termination
         of any or all of the obligations, conditions, covenants or agreements
         of any Person under or arising out of any agreement to which AEISC is a
         party (other than any modification or amendment of this Agreement made
         in accordance with the terms hereof); (vi) the failure by any Person to
         give notice to American Equity of the occurrence of any default or
         event of default under any agreement to which AEISC is a party; (vii)
         the waiver of the payment, performance or observance of any of the
         obligations, conditions, covenants or agreements of any Person
         contained in any agreement to which AEISC is a party (including,
         without limitation, any waiver of such obligations under this Agreement
         made in accordance with the provisions hereof); (viii) the taking or
         the omission to take any of the actions referred to in any agreement to
         which AEISC is a party; or (ix) any other cause or circumstance
         foreseen or unforeseen, whether similar or dissimilar to any of the
         foregoing.

                  (c) American Equity shall pursue any claims which it may now
         or hereafter have against AEISC or any other Person independently of
         the rights of AEISC to receive payments from American Equity pursuant
         to this Section 3. 

                                      -5-
<PAGE>
 
                  [3.06 Excess Commissions. To the extent that American Equity
         pays to AEISC, on any Commission Payment Date, general agency
         commissions in an amount in excess of the aggregate of all amounts
         (whether denominated as commissions or otherwise) required to be paid
         to AEISC pursuant to all provisions of this Agreement on such
         Commission Payment Date, such excess shall be deemed to be paid as
         Current Commissions; payments of such excess amounts shall not reduce
         American Equity's obligation to pay any other amounts required to be
         paid pursuant to this Agreement on any subsequent date].

Section 4.  Servicer.

         4.01 Appointment. AEISC hereby, to the exclusion of any other Person
except to the extent provided in the Security Agreement, appoints the Servicer
to perform the Servicing Functions in the name and on behalf of AEISC, and the
Servicer hereby accepts such appointment, all upon the terms and conditions set
forth in this Section 4.

         4.02 The Servicing Functions . The Servicing Functions to be performed
by the Servicer on behalf of AEISC at no cost to AEISC shall be the management
and administrative functions that are described below:

                  (a) the preparation and delivery of any payment, notice,
         instrument, form, document, agreement, invoice or other item required
         to be delivered to any Person pursuant to the terms of the this
         Agreement and the accurate maintenance of all financial, business and
         corporate records of AEISC; and

                  (b) all other administrative obligations, duties, and
         functions of AEISC.

AEISC shall be entitled, upon request, to full access to and use of all computer
programs and software, training manuals, data, records, forms correspondence,
files, and other materials used by the Servicer in performing the Servicing
Functions.

         4.03 Outside Professionals and Others. The Servicer shall be entitled,
in its sole discretion, to engage, at the expense of the Servicer, such outside
legal counsel, accountants, actuaries, consultants, other professionals, and
other Persons as the Servicer shall, from time to time, deem necessary or
appropriate in the performance of the Servicing Functions (collectively, the
"Outside Workers"). Such Outside Workers may, in the sole discretion of the
Servicer, be Outside Workers who perform such or similar functions for the
Servicer, and no conflict shall be deemed to exist on account thereof. In lieu
of or in addition to engaging Outside Workers, the Servicer may employ its own
or its affiliates' employees for purposes of the foregoing, and no conflict
shall be deemed to exist on account thereof.

         4.04 Standard of Care. The Servicer will exercise and give the same
care and attention to its obligations hereunder as it gives to all other
corporate obligations of a comparable nature, provided it shall not be held
responsible for any losses arising from any action taken by it in good faith
absent misconduct or negligence.

                                      -6-
<PAGE>
 
Section 5. Representations and Warranties of American Equity. American Equity
represents and warrants to AEISC as of the date hereof as follows:

         5.01 Corporate Existence. American Equity: (a) is an insurance
corporation duly organized and validly existing under the laws of the State of
Iowa; (b) has all requisite corporate power, and has all governmental licenses
and authorizations, consents and approvals necessary to own its assets and carry
on its business as now being or as proposed to be conducted; and (c) is
qualified to do business in all jurisdictions in which the
 nature of the business conducted by it makes such qualifications
 necessary.

         5.02  Financial Condition and Other Information.

                  (a) American Equity has delivered to AEISC a copy of: (i) the
         annual statement of American Equity submitted to the Iowa Division of
         Insurance (the "Annual Statement") for the year ended December 31, 1995
         and (ii) the affirmative certification of its actuary as to the
         adequacy of the reserves for liabilities determined in accordance with
         SAP reflected on the Annual Statement for the year ended December 31,
         1995. The Annual Statement and Actuarial Certification described above
         in this paragraph (a) are hereinafter collectively called the
         "Financial Statements." The Financial Statements (including in each
         case, without limitation, the related schedules and notes) fairly
         present the financial condition of American Equity. The Financial
         Statements described in clause (i) have been prepared in accordance
         with SAP consistently applied by American Equity throughout the periods
         involved.

                  (b) There are no material liabilities, contingent or
         otherwise, of American Equity as of December 31,1995 not reflected in
         the Annual Statement of American Equity as of said date referred to in
         clause (i) of paragraph (a). Since said date, there has been no change
         in the financial condition, operations, business or prospects of
         American Equity from that set forth in the Financial Statements as at
         said date, other than changes in the ordinary course of business which
         have not, either individually or in the aggregate, been materially
         adverse to the financial condition, operations, business or prospects
         of American Equity.

                  (c) American Equity has prior to the execution and delivery of
         this Agreement delivered to AEISC a copy of the forms of the Commission
         Agreements and the Eligible Contracts.

         5.03 Litigation; Observance of Statutes, Regulations and Orders. There
are no legal or arbitral proceedings or any proceedings by or before any court,
arbitrator or Governmental Body, now pending or (to the knowledge of American
Equity) threatened against American Equity which, if adversely determined, could
be expected to have a material adverse effect on the financial condition,
operations, business or prospects of American Equity.

                  American Equity is not in default under any Order of any
court, arbitrator or Governmental Body. American Equity is not in violation of
any statute or other rule or 

                                      -7-
<PAGE>
 
regulation of any Governmental Body the violation of which could be expected to
have a material adverse effect on the financial condition, operation, business
or prospects of American Equity.

         5.04 No Breach. Neither the execution and delivery of this Agreement,
the consummation of the transactions herein contemplated nor the compliance with
the terms and provisions hereof will conflict with or result in a breach of, or
require any consent under, the charter or by-laws of American Equity, or any
statute, other rule or regulation or any Order of any Governmental Body, or any
agreement or instrument to which American Equity is a party or by which it is
bound or to which it is subject, or constitute a default under any such
agreement or instrument, or result in the creation or imposition of any Lien
upon any of the revenues or assets of American Equity pursuant to the terms of
any such agreement or instrument.

         5.05 Corporate Action. American Equity has all necessary corporate
power and authority to execute, deliver and perform its obligations under this
Agreement; the execution, delivery and performance of this Agreement has been
duly authorized by all necessary corporate action on its part, and this
Agreement has been duly and validly executed and delivered by American Equity
and constitutes its legal, valid and binding obligation, enforceable in
accordance with its terms.

         5.06 Approvals. Except for the reports required under Chapter 521A of
the Iowa Code (1995) applicable to Insurance Holding Company Systems, no
authorization, approvals or consents of, and no filings or registrations with,
any Governmental Body are necessary for the execution, delivery or performance
by American Equity of this Agreement or for the validity and enforceability
thereof.

          5.07 ERISA. No employee benefit plan established or maintained by
American Equity or to which American Equity has made contributions, which is
subject to Part 3 of Subtitle B of Title 1 of ERISA, or Section 412 of the Code,
including, without limitation, to the knowledge of American Equity, any
Multiemployer Plan, has an accumulated funding deficiency (as such term is
defined in Section 302 of ERISA or Section 412 of the Code), or had such a
deficiency as of the last day of the most recent fiscal year of such plan
heretofore ended, and each such plan is in compliance in all material respects
with the applicable provisions of ERISA, the Code and any applicable federal or
state law. No liability to PBGC (other than required insurance premiums, all of
which have been paid when due) has been incurred with respect to any such plan
and there has not been any reportable event within the meaning of ERISA, or any
other event or condition, which presents a material risk of termination of any
such plan by PBGC. To the knowledge of American Equity after due inquiry,
neither any such plan nor any trust created thereunder, nor any trustee or
administrator thereof, has engaged in a prohibited transaction (as such term is
defined in Section 4975 of the Code) nor will the transactions contemplated by
this Agreement constitute such a prohibited transaction, in any such case that
could subject any such plan, trust, trustee (to the extent indemnified by
American Equity), administrator or American Equity to any tax or penalty on
prohibited transactions imposed under Section 4975 or ERISA or by Section 502(i)
of ERISA which could have a material adverse effect on the business, operations
or properties of American Equity. No liability has been incurred by American
Equity with respect to any Multiemployer Plan, within the meaning of Section
4001(a)(3) of ERISA as a result of the complete or partial withdrawal by
American Equity from such Multiemployer Plan under Section 4201 or 4204 of ERISA
that could have a material adverse effect on the business, operations or

                                      -8-
<PAGE>
 
properties of American Equity; nor has American Equity been notified by any such
Multiemployer Plan that such Multiemployer Plan is in reorganization or
insolvency under and within the meaning of Section 4241 or 4245 of ERISA or that
such Multiemployer Plan intends to terminate or has been terminated under
Section 4041A or ERISA.

         5.08 Taxes. American Equity has filed all United States Federal income
tax returns and all other tax returns that are required to have been filed in
any jurisdiction. American Equity has paid all taxes due pursuant to such
returns before they have become delinquent and pursuant to any assessment
received by American Equity. The charges, accruals and reserves on the books of
American Equity in respect of taxes and other governmental charges are, in the
opinion of American Equity, adequate.

         5.09 Investment Company Act. American Equity is not an "investment
company", or a company "controlled" by an "investment company," within the
meaning of the Investment Company Act of 1940, as amended.

         5.10 Public Utility Holding Company Act. American Equity is not a
"holding company," or an "affiliate" of a "holding company" or a "subsidiary
company" of "holding company," within the meaning of the Public Utility Holding
Company Act of 1935, as amended.

Section 6. Representations and Warranties of AEISC. AEISC represents and
warrants to American Equity as of the date hereof as follows:

         6.01 Corporate Existence. Subject, in the case of clauses (a) and (b)
hereof, to Section 6.07 hereof, AEISC: (a) is a corporation duly organized and
validly existing under the laws of the State of Iowa; (b) has all requisite
corporate power, and has all governmental licenses, authorizations, consents and
approvals necessary to own its assets and carry on its business as now being or
as proposed to be conducted; and (c) is qualified to do business in all
jurisdictions in which the nature of the business conducted by it makes such
qualification necessary. The Company has no Subsidiaries.

         6.02 Financial Condition. The balance sheet of AEISC as at December 31,
1996 heretofore furnished to American Equity, is complete and correct and fairly
presents the financial condition of AEISC as at said date, all in accordance
with generally accepted accounting principles and practices. AEISC did not have
on said date any contingent liabilities, liabilities for taxes, unusual forward
or long-term commitments or unrealized or anticipated losses from any
unfavorable commitments, except as referred to or reflected or provided for in
said balance sheet as at said date. Since December 31, 1996, there has been no
material adverse change in the financial condition, operations, business or
prospects of AEISC from that set forth in said financial statement as at said
date. AEISC has not paid any salary or any 

                                      -9-
<PAGE>
 
other form of compensation for services to any Person; incurred any obligation,
contractually or otherwise, to any Person except as was necessary or advisable
for the compliance with Section 6.01 hereof; or created or maintained any Plan
or been a participant in any Multiemployer Plan.

         6.03 Litigation. There are no legal or arbitral proceedings or any
proceedings by or before any court, arbitrator or Governmental Body, now pending
or (to the knowledge of AEISC) threatened against AEISC.

         6.04 No Breach. None of the execution and delivery of this Agreement,
the consummation of the transactions herein contemplated and compliance with the
terms and provisions hereof will conflict with or result in a breach of, or
require any consent under, the charter or by-laws of AEISC, or any applicable
statute, other rule or regulation, or any Order of any Governmental Body, or any
agreement or instrument to which AEISC is a party or by which it is bound or to
which it is subject, or constitute a default under any such agreement or
instrument, or (except for the Liens created pursuant to the Security Documents)
result in the creation or imposition of any Lien upon any other revenues or
assets of AEISC pursuant to the terms of any such agreement or instrument.

         6.05 Corporate Action. AEISC has all necessary corporate power and
authority to execute, deliver and perform its obligations under this Agreement;
the execution, delivery and performance by AEISC of this Agreement has been duly
authorized by all necessary corporate action on its part; and this Agreement has
been duly and validly executed and delivered by AEISC and constitutes, when
executed and delivered, its legal, valid and binding obligation, enforceable in
accordance with its terms.

         6.06 Approvals. No authorizations, approvals or consents of, and no
filings or registrations with, any Governmental Body are necessary for the
execution, delivery or performance by AEISC of this Agreement or for the
validity or enforceability thereof, except as provided in Section 6.07 hereof.

         6.07 Insurance Agency Licenses. AEISC has made application to the
appropriate state authorities in each jurisdiction in which it anticipates it
will conduct business to enable it or its duly appointed representative to act
as a licensed insurance agency in such jurisdiction.

Section 7.  Certain Covenants of AEISC.

         7.01 Delivery of Information, Etc. AEISC will:

                  (a) furnish to American Equity, its counsel, accountants and
         other representatives full access to all of its properties, books,
         contracts, commitments, reports and records and shall furnish American
         Equity with all information concerning its business and affairs as
         American Equity may request; and

                  (b) pay and otherwise perform fully and in a timely manner all
         of its obligations under this Agreement.


                                      -10-
<PAGE>
 
         7.02  Corporate Existence, Etc.  AEISC will:

                  (a) preserve and maintain its corporate existence and all of
         its material rights, privileges and franchises;

                  (b) comply with the requirements of all applicable statutes,
         other rules and regulations and Orders of any court, arbitrator or
         Governmental Body if failure to comply with such requirements would not
         adversely affect the financial condition, operations, business or
         prospects of AEISC;

                  (c) pay and discharge all taxes, assessments and governmental
         charges or levies imposed on it or on its income or profits or on any
         of its property prior to the date on which penalties attach thereto,
         except for any such tax, assessment, charge or levy the payment of
         which is being contested in good faith and by proper proceedings and
         against which adequate reserves are being maintained;

                  (d) maintain all of its properties used or useful in its
         business in good working order and condition, ordinary wear and tear
         excepted; and

                  (e) permit representatives of American Equity, during normal
         business hours, to examine, copy and make extracts from its books and
         records, to inspect its properties, and to discuss its business and
         affairs with its officers, all to the extent reasonably requested by
         American Equity.

          7.03 Insurance. AEISC will keep insured, by financially sound and
reputable insurers, all property of a character usually insured by corporations
engaged in the same or similar business similarly situated against loss or
damage of the kinds and in the amounts customarily insured against by such
corporations and carry such other insurance as is usually carried by such
corporations.

         7.04 Prohibition of Fundamental Changes. AEISC will not enter into any
transaction of merger or consolidation or amalgamation, or liquidate, wind up or
dissolve itself (or suffer any liquidation or dissolution). AEISC will not
acquire any business or assets from, or capital stock of, or be a party to any
acquisition of, any Person. AEISC will not convey, sell, lease, transfer or
otherwise dispose of, in one transaction or a series of transactions, all or a
substantial part of its business or assets, whether now owned or hereafter
acquired.

Section 8. Certain Covenants of American Equity.

         8.01 Delivery of Information. American Equity will furnish to AEISC:

                  (a) on or prior to the last day of each Calendar Quarter, a
         Settlement Statement in form and content satisfactory to the parties;

                                      -11-
<PAGE>
 
                  (b) within 60 days after the end of each of American Equity's
         fiscal years, copies of the Annual Statement of American Equity;

                  (c) within 60 days after the end of each of American Equity's
         fiscal quarters, copies of the quarterly financial statements of
         American Equity prepared in accordance with SAP as filed with the Iowa
         Division of Insurance for such accounting period;

                  (d) as soon as available and in any event within 120 days
         after each calendar year, a report of Ernst & Young or other
         independent accountants of recognized national standing selected by
         American Equity and reasonably satisfactory to AEISC, which shall
         indicate that based upon a review by such auditors of appropriate
         American Equity financial records all amounts due from American Equity
         to AEISC hereunder were properly computed and paid;

                  (e) at any time and from time to time upon the request of
         AEISC, a report of an independent actuarial firm of recognized national
         standing selected by American Equity and reasonably satisfactory to
         AEISC containing a comparison of the actuarial experience with respect
         to Eligible Contracts during any given calendar period with the
         assumptions with respect thereto; and

                  (f) such other documentation and information relating to
         Eligible Contracts as AEISC shall reasonably request.

         8.02 Litigation. American Equity will promptly give to AEISC notice of
all legal or arbitral proceedings, and of all proceedings by or before any
court, arbitrator or Governmental Body affecting American Equity except
proceedings which, if adversely determined, would not have a material adverse
effect on the financial condition, operations, business or prospects of American
Equity and any material development in respect of such legal or other
proceedings.

         8.03. Corporate Existence, Etc. American Equity will: preserve and
maintain its corporate existence and all rights, privileges and franchises;
comply with the requirements of all applicable statutes, other rules and
regulations and orders of any court, arbitrator or Governmental Body if failure
to comply with such requirements would adversely affect the financial condition,
operations, business or prospects of American Equity; pay and discharge all
taxes, assessments and governmental charges or levies imposed on it or on its
income or profits or on any of its property prior to the date on which penalties
attach thereto, except for any such tax, assessment, charge or levy the payment
of which is being contested in good faith and by proper proceedings and against
which adequate reserves are being maintained; maintain all of its properties
used or useful in its business in good working order and condition, ordinary
wear and tear excepted; and permit representatives of AEISC during normal
business hours to examine, copy and make extracts from its books and records
(which shall be maintained at the office of American Equity and shall include
all records that are necessary to comply with all of American Equity's
obligations under the Basic Documents, including manually maintained list,
computer generated printouts that identify all of the Eligible Contracts to
inspect its properties, and to discuss its business and affairs with its
officers, all 

                                      -12-
<PAGE>
 
to the extent reasonably requested by AEISC. American Equity will not default or
permit any event of default to occur or be continuing under any indebtedness for
borrowed money of American Equity or its parent company, American Equity
Investment Life Holding Company, a Delaware corporation.

         8.04 Insurance. American Equity will keep insured by financially sound
and reputable insurers all property of a character usually insured by
corporations engaged in the same or similar business similarly situated against
loss or damage of the kinds and in the amounts customarily insured against by
such corporations and carry such other insurance as is usually carried by such
corporations.

         8.05 Correction of Errors. As soon as reasonably practicable after
becoming aware of an error in any Settlement Statement previously delivered to
AEISC pursuant to Section 8.01(a) hereof, the effect of which error is that
American Equity shall have defaulted in the payment when due and payable of any
amount payable by it under this Agreement, American Equity will correct any such
error by making such payment in the prescribed manner.

         8.06 Amendment of Contract Forms. American Equity will not, without the
prior written approval of AEISC (which consent shall not be unreasonably
withheld), amend, modify, supplement, terminate or waive any of the provisions
of the forms of Eligible Contracts as such forms exist on the date hereof.

Section 9. American Equity Option. Notwithstanding anything in this Agreement to
the contrary, in the event of a default by AEISC under this Agreement or any
other agreement to which AEISC is a party, American Equity shall have the right
(but not the obligation) to take such action, on behalf of AEISC or on its own
behalf or otherwise, as it deems necessary or desirable to cure such default.

Section 10. Termination. The obligations of AEISC and American Equity shall
terminate on December 31, 2002.

Section 11. Miscellaneous.

         11.01 Waiver. No failure on the part of either party to this Agreement
to exercise and no delay in exercising, and no course of dealing with respect
to, any right, power or privilege under this Agreement shall operate as a waiver
thereof, nor shall any single or partial exercise of any right, power or
privilege under this Agreement preclude any other or further exercise thereof or
the exercise of any other right, power or privilege. The remedies provided
herein are cumulative and not exclusive of any remedies provided by law.

         11.02 Notices. All notices and other communications provided for herein
(including, without limitation, any modifications of, or waivers or consents
under, this Agreement) shall be given or made by telex, telecopy, telegraph,
cable or in writing and telexed, telecopied, telegraphed, cabled, mailed or
delivered to the intended recipient at the "Address for Notices" specified below
its name on the signature pages hereof; or, as to any party, at such other
address as shall be designated by such party in a notice to each other party.
Except as

                                      -13-
<PAGE>
 
otherwise provided in this Agreement, all such communications shall be deemed to
have been duly given when transmitted by telex or telecopier, delivered to the
telegraph or cable office or personally delivered or, in the case of a mailed
notice, upon receipt, in each case given or addressed as aforesaid.

         11.03 Amendments, Etc. No provision of this Agreement may be amended or
modified except by an instrument in writing and signed by AEISC and American
Equity.

         11.04 Successors and Assigns. This Agreement shall be binding upon and
inure to the benefit of the parties hereto and their respective successors and
permitted assigns.

         11.05 Assignments. Neither party to this Agreement may assign its
rights or obligations hereunder without the prior written consent of the other
party.

         11.06 Captions. The table of contents and captions and section headings
appearing herein are included solely for convenience of reference and are not
intended to affect the interpretation of any provision of this Agreement.

         11.07 Counterparts. This Agreement may be executed in any number of
counterparts, all of which all of taken together shall constitute one and the
same instrument and any of the parties hereto may execute this Agreement by
signing any such counterpart.

         11.08 Governing Law; Submission to Jurisdiction. This Agreement shall
be governed by, and construed in accordance with, the law of the State of Iowa.

         11.09 Waiver of Jury Trial. EACH OF AEISC AND AMERICAN EQUITY HEREBY
IRREVOCABLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY LAW, ANY AND ALL RIGHT TO
TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATING TO THIS
AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed as of the day and year first above written.


AMERICAN EQUITY INVESTMENT                AMERICAN EQUITY INVESTMENT
LIFE INSURANCE COMPANY                    SERVICE COMPANY


By: /s/ D.J.  Noble                       By:    /s/ D.J.  Noble        
    ------------------------                     -----------------------
    D.J. Noble, President                        D.J. Noble, President

                                      -14-
<PAGE>
 
                               FIRST AMENDMENT TO
                       RESTATED AND AMENDED GENERAL AGENCY
                       COMMISSION AND SERVICING AGREEMENT

         THIS FIRST AMENDMENT (this "First Amendment") dated as of December 31,
1997, amends and modifies a certain Restated and Amended General Agency
Commission and Servicing Agreement, dated as of June 30, 1997 (as so amended,
the "General Agency Agreement") between: AMERICAN EQUITY INVESTMENT LIFE
INSURANCE COMPANY, an Iowa insurance corporation ("American Equity"), and
AMERICAN EQUITY INVESTMENT SERVICE COMPANY, an Iowa corporation ("AEISC"). Terms
not otherwise expressly defined herein shall have the meanings set forth in the
General Agency Agreement.

         FOR VALUE RECEIVED, the American Equity and AEISC agree that the
General Agency Agreement is amended as follows:

         ARTICLE I - AMENDMENTS TO THE GENERAL AGENCY AGREEMENT

         1.1 Definitions. Section 1.01 is amended as follows:

         (A) The term "Premium Value" shall be inserted alphabetically within
         Section 1.01 and shall state as follows:

                  "Premium Value" shall mean, with respect to any Eligible
         Contract as at any date of determination thereof, the gross amount of
         the initial premium deposit made in connection with such Eligible
         Contract.

         (B) The term "Aggregate Premium Value" shall be inserted alphabetically
         within Section 1.01 and shall state as follows:

                  "Aggregate Premium Value" shall mean, as at any Commission
         Payment Date an amount equal to the aggregate of the Premium Values of
         all Eligible Contracts that are in force on such Commission Payment
         Date.


         (C) The term "Modified AEISC Amount" shall be inserted alphabetically
         within Section 1.01 and shall state as follows:

                  "Modified AEISC Amount" shall mean, with respect to all
         Eligible Contracts for which Sales Agent Commissions were paid during
         the third and fourth calendar quarters of 1997, an amount equal to the
         difference between 100% of such Sales Agent Commissions and the AEISC
         Amount previously paid with respect to such

                                      -1-
<PAGE>
 
         Eligible Contracts; provided, however, that the sum of the Modified
         AEISC Amount and the AEISC Amount with respect to such Eligible
         Contracts shall not exceed $11,500,000.

         1.2 Amendment of AEISC Obligations. The obligations of AEISC to pay the
AEISC amount are hereby amended by deleting Section 2.01 of the General Agency
Agreement in its entirety and inserting in lieu thereof the following:

                  2.01 Obligation to Pay Sales Agent Commissions. Subject to
         Section 2.02 below, AEISC shall pay, or cause to be paid: (i) the AEISC
         Amount on each Eligible Contract to the Sales Agent entitled to the
         Sales Agent Commission thereon at the time such Sales Agent Commission
         is to be paid pursuant to the terms of such Sales Agent's Commission
         Agreement; and (ii) the Modified AEISC Amount to American Equity on the
         date of the First Amendment to this General Agency Agreement.

         1.3 Amendment of Current Commission Requirements. The obligations of
American Equity to pay Current Commissions to AEISC pursuant to Section 3.01 of
the General Agency Agreement are hereby amended by deleting Section 3.01 of the
General Agency Agreement in its entirety and inserting in lieu thereof the
following:

                  3.01 General Agency Current Commissions.American Equity shall
         pay to AEISC general agency current commissions ("Current Commissions")
         no later than 10:00 a.m., Central Standard Time, on each Commission
         Payment Date in an amount equal to .325% of the Aggregate Premium Value
         determined as of the preceding Commission Payment Date. Notwithstanding
         the preceding sentence, with respect to the Aggregate Premium Value of
         all Eligible Contracts produced during all calendar quarters of 1996
         and 1997, American Equity shall pay to AEISC Current Commissions no
         later than 10:00 a.m. Central Standard Time, on each Commission Payment
         Date beginning with March 31, 1998 and continuing through and including
         the Commission Payment Date on December 31, 2002, in an amount equal to
         .7% of the Aggregate Premium Value for such Eligible Contracts.

         1.3 Amendment of Supplemental Commission Requirements. The obligations
of American Equity to pay Supplemental Commissions to AEISC pursuant to Section
3.02 of the General Agency Agreement are hereby amended by deleting Section 3.02
of the General Agency Agreement in its entirety and inserting in lieu thereof
the following:

         3.02 General Agency Supplemental Commissions.

                  (a) If the aggregate amount of the Account Surrender Values of
         each Eligible Contract (or portion thereof) that has been terminated
         (whether in whole or in part or by surrender, withdrawal or death)
         during the calendar quarter immediately preceding the Commission
         Payment Date equals or exceeds an amount equal to 1.88% of the

                                      -2-
<PAGE>
 
         Commission Accumulated Value, American Equity shall pay to AEISC
         general agency supplemental commissions ("Supplemental Commissions"),
         no later than 10:00 a.m., Central Standard Time, on each Commission
         Payment Date in an amount equal to 50% of the surrender charges paid to
         American Equity with respect to each such Eligible Contract (or portion
         thereof) that has been terminated (whether in whole or in part or by
         surrender, withdrawal or death) during such calendar quarter.

                  (b) American Equity shall pay to AEISC additional Supplemental
         Commissions in an amount equal to .05% of the Commission Accumulated
         Value; provided that no Supplemental Commissions shall be payable on
         any Commission Payment Date unless (A) on such Commission Payment Date
         an Event of Default has occurred and/or is continuing; (B) on such
         Commission Payment Date or on any date prior thereto, American Equity
         has ceased to remain actively engaged in the business of issuing
         Eligible Contracts; or (C) on such Commission Payment Date or on any
         date prior thereto, American Equity, directly or indirectly,
         unreasonably limits, impedes, hampers or restricts the ability of the
         Sales Agents to sell Eligible Contracts.

                  (c) American Equity shall pay to AEISC other Supplemental
         Commissions no later than 10:00 a.m., Central Standard Time, on each
         Commission Payment Date in an amount equal to $25,000.

         1.4 Correction of Termination Date. Section 10 of the General Agency
Agreement is hereby corrected by inserting the date "January 31, 2005" in lieu
of "December 31 2002" as the termination date of the General Agency Agreement.

         ARTICLE II - REPRESENTATIONS AND WARRANTIES

         Each of the parties hereto warrants and represents to the other that it
is duly authorized to execute and deliver this Amendment and to perform its
respective obligations under the General Agency Agreement as amended hereby, and
that this Amendment constitutes the legal, valid and binding obligation of such
party enforceable in accordance with its terms.

         ARTICLE III - CONDITIONS PRECEDENT

         This Amendment shall be come effective on the date first set forth
above, provided, however, that the effectiveness of this Amendment is subject to
the satisfaction of each of the following conditions precedent:

         3.1 Warranties. After giving effect to this Amendment, the
representations and warranties in Sections 5 and 6 of the General Agency
Agreement shall be true and correct as though make on the date hereof, except
for changes that are permitted by the terms of the General Agency Agreement.

                                      -3-
<PAGE>
 
         3.2 No Breach. After giving effect to this Amendment, no material
breach by either party shall have occurred and be continuing under the General
Agency Agreement. .

         3.3 Execution and Delivery. This Amendment shall have been executed and
delivered by American Equity and AEISC.

                              ARTICLE IV - GENERAL

         4.2 Counterparts. This Amendment may be executed in as many
counterparts as may be deemed necessary or convenient, and by the different
parties hereto on separate counterparts, each of which, when so executed, shall
be deemed on original but all such counterparts shall constitute but one and the
same instrument.

         4.3 Severability. Any provision of this Amendment which is prohibited
or unenforceable in any jurisdiction shall, as to such jurisdiction, be
ineffective to the extent of such prohibition or unenforceability without
invalidating the remaining portions hereof or affecting the validity or
enforceability of such provisions in any other jurisdiction.

         4.4 Governing Law. This Amendment shall be a contract made under the
laws of the State of Iowa, which laws shall govern all the rights and duties
hereunder.

         4.5 Successors; Enforceability. This Amendment shall be binding upon
the parties and shall inure to the benefit of the parties their respective
successors and assigns. Except as hereby amended, the General Agency Agreement
shall remain in full force and effect and is hereby ratified and confirmed in
all respects.

         IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed at West Des Moines, Iowa by their respective officers thereunto duly
authorized as of the date first written above.


AMERICAN EQUITY INVESTMENT              AMERICAN EQUITY INVESTMENT
LIFE INSURANCE COMPANY                  SERVICE COMPANY



By:   /s/ D.J.  Noble                   By: /s/ D.J.  Noble              
      -------------------------             ----------------------- 
      D. J. Noble, President                D.J. Noble, President

                                      -4-
<PAGE>
 
                               SECOND AMENDMENT TO
                       RESTATED AND AMENDED GENERAL AGENCY
                       COMMISSION AND SERVICING AGREEMENT

         THIS SECOND AMENDMENT (this "Second Amendment"), dated as of April 24,
1998, amends and modifies a certain Restated and Amended General Agency
Commission and Servicing Agreement, dated as of June 30, 1997 (as so amended,
the "General Agency Agreement") between: AMERICAN EQUITY INVESTMENT LIFE
INSURANCE COMPANY, an Iowa insurance corporation ("American Equity"), and
AMERICAN EQUITY INVESTMENT SERVICE COMPANY, an Iowa corporation ("AEISC"). Terms
not otherwise expressly defined herein shall have the meanings set forth in the
General Agency Agreement.

         FOR VALUE RECEIVED, American Equity and AEISC agree that the General
Agency Agreement is amended as follows:

         ARTICLE I - AMENDMENTS TO THE GENERAL AGENCY AGREEMENT

         1.1 Definitions. Section 1.1 is amended as follows:

         (A) The term "AEISC Amount" shall mean, with respect to any Eligible
         Contract, 50% of the Sales Agent Commission payable with respect to
         such Eligible Contract.

         ARTICLE II - REPRESENTATIONS AND WARRANTIES

         Each of the parties hereto warrants and represents to the other that it
is duly authorized to execute and deliver this Amendment and to perform its
respective obligations under the General Agency Agreement as amended hereby, and
that this Amendment constitutes the legal, valid and binding obligation of such
party enforceable in accordance with its terms.

         ARTICLE III - CONDITIONS PRECEDENT

         This Amendment shall be come effective on the date first set forth
above; provided, however, that the effectiveness of this Amendment is subject to
the satisfaction of each of the following conditions precedent:

         3.1 Warranties. After giving effect to this Amendment, the
representations and warranties in Sections 5 and 6 of the General Agency
Agreement shall be true and correct as though made on the date hereof, except
for changes that are permitted by the terms of the General Agency Agreement.

         3.2 No Breach. After giving effect to this Amendment, no material
breach by either party shall have occurred and be continuing under the General
Agency Agreement.

                                      -1-
<PAGE>
 
         3.3 Execution and Delivery. This Amendment shall have been executed and
delivered by American Equity and AEISC.

                              ARTICLE IV - GENERAL

         4.2 Counterparts. This Amendment may be executed in as many
counterparts as may be deemed necessary or convenient, and by the different
parties hereto on separate counterparts, each of which, when so executed, shall
be deemed an original but all such counterparts shall constitute but one and the
same instrument.

         4.3 Severability. Any provision of this Amendment which is prohibited
or unenforceable in any jurisdiction shall, as to such jurisdiction, be
ineffective to the extent of such prohibition or unenforceability without
invalidating the remaining portions hereof or affecting the validity or
enforceability of such provisions in any other jurisdiction.

         4.4 Governing Law. This Amendment shall be a contract made under the
laws of the State of Iowa, which laws shall govern all the rights and duties
hereunder.

         4.5 Successors; Enforceability. This Amendment shall be binding upon
the parties and shall inure to the benefit of the parties, their respective
successors and assigns. Except as hereby amended, the General Agency Agreement
shall remain in full force and effect and is hereby ratified and confirmed in
all respects.

         IN WITNESS WHEREOF, the parties hereto have caused this Second
Amendment to be executed at West Des Moines, Iowa by their respective officers
thereunto duly authorized as of the date first written above.


AMERICAN EQUITY INVESTMENT               AMERICAN EQUITY INVESTMENT
LIFE INSURANCE COMPANY                   SERVICE COMPANY



By: /s/ D.J.  Noble                      By: /s/ D.J. Noble              
    ----------------------                   ------------------------
    D.J. Noble, President                    D.J. Noble, President




                                      -2-
<PAGE>
 
                               THIRD AMENDMENT TO
                       RESTATED AND AMENDED GENERAL AGENCY
                       COMMISSION AND SERVICING AGREEMENT

         THIS THIRD AMENDMENT (this "Third Amendment"), dated as of October 31,
1998, amends and modifies a certain Restated and Amended General Agency
Commission and Servicing Agreement, dated as of June 30, 1997 (as so amended,
the "General Agency Agreement") between: AMERICAN EQUITY INVESTMENT LIFE
INSURANCE COMPANY, an Iowa insurance corporation ("American Equity"), and
AMERICAN EQUITY INVESTMENT SERVICE COMPANY, an Iowa corporation ("AEISC"). Terms
not otherwise expressly defined herein shall have the meanings set forth in the
General Agency Agreement.

         FOR VALUE RECEIVED, American Equity and AEISC agree that the General
Agency Agreement is amended as follows:

         ARTICLE I - AMENDMENTS TO THE GENERAL AGENCY AGREEMENT

         1.1 Definitions. Section 1.1 is amended as follows:

         (A) The term "Eligible Contract" shall mean a Deferred Contract issued
         by American Equity and sold by a Sales Agent to a person in a
         jurisdiction in which American Equity and AEISC (or its duly-appointed
         representative) are duly licensed to issue such contracts or act as an
         insurance agency therein, as applicable, and is in a category of
         Deferred Contract specified on Schedule 1 attached hereto, and any
         Replacement Contract issued with respect of any such contract.

         (B) The term "Gross Agent Commission Schedule" shall mean the Gross
         Agent Commission Schedule in effect with respect to Eligible Contracts
         as of the date hereof as set forth on Schedule 1 hereto.

                   ARTICLE II - REPRESENTATIONS AND WARRANTIES

         Each of the parties hereto warrants and represents to the other that it
is duly authorized to execute and deliver this Amendment and to perform its
respective obligations under the General Agency Agreement as amended hereby, and
that this Amendment constitutes the legal, valid and binding obligation of such
party enforceable in accordance with its terms.

                       ARTICLE III - CONDITIONS PRECEDENT

         This Amendment shall be come effective on the date first set forth
above; provided, however, that the effectiveness of this Amendment is subject to
the satisfaction of each of the following conditions precedent:

         3.1 Warranties. After giving effect to this Amendment, the
representations and warranties in Sections 5 and 6 of the General Agency
Agreement shall be true and correct as 

                                     -1-
<PAGE>
 
though made on the date hereof, except for changes that are permitted by the
terms of the General Agency Agreement.

         3.2 No Breach. After giving effect to this Amendment, no material
breach by either party shall have occurred and be continuing under the General
Agency Agreement.

         3.3 Execution and Delivery. This Amendment shall have been executed and
delivered by American Equity and AEISC.

                              ARTICLE IV - GENERAL

         4.2 Counterparts. This Amendment may be executed in as many
counterparts as may be deemed necessary or convenient, and by the different
parties hereto on separate counterparts, each of which, when so executed, shall
be deemed an original but all such counterparts shall constitute but one and the
same instrument.

         4.3 Severability. Any provision of this Amendment which is prohibited
or unenforceable in any jurisdiction shall, as to such jurisdiction, be
ineffective to the extent of such prohibition or unenforceability without
invalidating the remaining portions hereof or affecting the validity or
enforceability of such provisions in any other jurisdiction.

         4.4 Governing Law. This Amendment shall be a contract made under the
laws of the State of Iowa, which laws shall govern all the rights and duties
hereunder.

         4.5 Successors; Enforceability. This Amendment shall be binding upon
the parties and shall inure to the benefit of the parties, their respective
successors and assigns. Except as hereby amended, the General Agency Agreement
shall remain in full force and effect and is hereby ratified and confirmed in
all respects.

         IN WITNESS WHEREOF, the parties hereto have caused this Third Amendment
to be executed at West Des Moines, Iowa by their respective officers thereunto
duly authorized as of the date first written above.

AMERICAN EQUITY INVESTMENT                  AMERICAN EQUITY INVESTMENT
LIFE INSURANCE COMPANY                      SERVICE COMPANY


By: /s/ D.J.  Noble                         By: /s/   D.J.  Noble      
    -------------------------                   -------------------------
    D.J. Noble, President                       D.J. Noble, President

                                      -2-
<PAGE>
 
Agency Amendment No. 3 -- Commissions Schedule is attached to Paper Copy
- ------------------------------------------------------------------------









                                      -3-

<PAGE>
 
                                                                    Exhibit 10.2


                           AMERICAN EQUITY INVESTMENT
                             1996 STOCK OPTION PLAN


         WHEREAS, the Board of Directors of the Company deems it in the best
interest of the Company that certain employees and officers of the Company and
its Subsidiary be given an opportunity to acquire an interest in the operation
and growth of the Company as a means of assuring their maximum effort and
continued association with the Company; and

         WHEREAS, the Board believes that the Company can best obtain these and
other benefits by granting incentive or nonqualified stock options to employees
and officers designated from time to time, pursuant to this Plan; and

         WHEREAS, the Board has determined to grant certain directors of the
Company compensation in the form of nonqualified stock options pursuant to
separate provisions within this Plan;

         NOW, THEREFORE, the Board does hereby adopt this Stock Option Plan,
subject to approval, within twelve (12) months of the date of adoption, by at
least a majority of the shares voting at a shareholder's meeting, and subject to
any necessary authorizations from any governmental authority.

                                    ARTICLE I
                                     GENERAL

         1.01 Purpose. American Equity Investment 1996 Stock Option Plan (the
"Plan") is intended to advance the interests of American Equity Investment Life
Holding Company (the "Company"), its shareholders and its Subsidiary by
encouraging and enabling selected employees and officers upon whose judgment,
initiative and effort the Company is largely dependent for the successful
conduct of its business, to acquire and retain a proprietary interest in the
Company by ownership of its stock. The Plan also contains separate provisions
under which directors are entitled to acquire stock ownership through options
granted on a formula basis.

         1.02 Definitions.

                  (a) "Board" means the Board of Directors of the Company.

                  (b) "Code" shall mean the Internal Revenue Code of 1986, as
         amended.

                  (c) "Committee" means the body administering the Plan.

                  (d) "Common Stock" means shares of common stock, $1 par value,
         of the Company.

                  (e) "Date of Grant" means the date on which an option is
         granted under the Plan.
<PAGE>
 
                  (f) "Incentive Stock Option" means an option granted under
         Article II of the Plan. Incentive Stock Options granted under the Plan
         are intended to be options which meet the requirements of Section 422A
         of the Internal Revenue Code of 1986 (the "Code"), as amended.

                  (g) "Option" means any option granted under the Plan.

                  (h) "Optionee" means a person to whom an Option, which has not
         expired, has been granted under the Plan.

                  (i) "Participant" means a person to whom one or more Options
         have been granted that have not been forfeited or terminated under the
         Plan.

                  (j) "Nonqualified Stock Option" means an option granted under
         Article III of the Plan.

                  (k) "Subsidiary" or "Subsidiaries" means a subsidiary
         corporation or corporations of the Company as defined in Section 424 of
         the Code.

                  (l) All personal pronouns used herein are intended to be
         gender neutral.

         1.03 Administration of Plan.

                  (a) The Plan shall be administered by the Board, if all
         members of the Board are disinterested persons, as hereinafter defined,
         or by a Committee of two or more members of the Board, each of whom is
         a disinterested person. If the Plan is administered by a Committee, it
         shall report all action taken by it to the Board. The Committee shall
         have full and final authority in its discretion, subject to the
         provisions of the Plan, to determine the individuals to whom and the
         time or times at which Options shall be granted; to determine the
         number of shares and the purchase price of the Common Stock covered by
         each such Option; to construe and interpret the Plan; to determine the
         terms and provisions of the Option agreements, which need not be
         identical, including, but without limitation, the time and manner in
         which each Option shall be exercisable, and the terms covering the
         payment of the Option price; and to make all other determinations and
         take all other actions deemed necessary or advisable for the proper
         administration of the Plan. All such actions and determinations shall
         be conclusively binding for all purposes and upon all persons.

                  (b) For purposes of this Agreement, the term "disinterested
         person" shall mean a member of the Board who was not, during the
         one-year period prior to service as an administrator of the Plan, or
         during such service, granted or awarded equity securities pursuant to
         the Plan or any other plan of the Company, or any of its affiliates,
         except that:

                           (i) participation in a formula plan meeting the
                  conditions of Rule 

                                      -2-
<PAGE>
 
                  16b-3(c)(2)(ii) (formula awards) promulgated by the Securities
                  and Exchange Commission ("SEC") shall not disqualify a
                  director from being a disinterested person;

                           (ii) participation in an ongoing securities
                  acquisition plan meeting the conditions of Rule 16b-3(d)(2)(i)
                  (thrift and savings plans) shall not disqualify a director
                  from being a disinterested person;

                           (iii) an election to receive an annual retainer fee
                  either in cash or in an equivalent amount of securities, or
                  partly in cash and partly in securities, shall not disqualify
                  a director from being a disinterested person;

                           (iv) administering another plan that does not permit
                  participation by members of the Board shall not disqualify a
                  director from administering this Plan.

         The foregoing definition of a "disinterested person" is intended to
         comply with the requirements of Rule 16b-3(c)(2) and shall be deemed
         automatically amended to comply with any changes in such Rule which may
         hereafter be adopted by the SEC.

                  (c) Administration of the Plan by the Committee is applicable
         only to grants and awards of Options made pursuant to Articles II and
         III below. Directors who are not otherwise employed by the Company are
         not entitled to participate in grants and awards made under such
         Articles.

         1 .04 Stock Subject to Options. The maximum number of shares of Common
Stock which may be issued upon the exercise of Options granted under the Plan
shall be 400,000, subject to adjustment under the provisions of Section 5.03.
The shares of Common Stock to be issued upon the exercise of Options may be
authorized but unissued shares, shares issued and reacquired by the Company or
shares bought on the market for the purposes of the Plan. In the event any
Option shall, for any reason, terminate or expire or be surrendered without
having been exercised in full, the shares subject to such Option but not
purchased thereunder shall again be available for Options to be granted under
the Plan.

         1.05 Participants. Except with respect to Directors Options granted
pursuant to Article IV below, Participants in the Plan shall be selected by the
Committee from the officers and other key employees of the Company and/or its
Subsidiaries who occupy responsible managerial or professional positions and who
have the capability of making a substantial contribution to the success of the
Company. In making this selection and in determining the form and amount of
awards, the Committee shall consider any factors deemed relevant, including the
individual's functions, responsibilities, value of services to the Company in
the past and potential contributions to the Company's profitability and sound
growth. The Committee's determinations under the Plan (including without
limitation determinations of the persons to receive awards, the form, amount and
timing of such awards, the terms and provisions of such awards and the
agreements evidencing same) need not be uniform and may be made by it
selectively among persons who receive or are eligible to receive awards under
the Plan whether or not such persons are similarly 

                                      -3-
<PAGE>
 
situated.

         1.06 Types of Awards under Plan. Awards under the Plan may be in the
form of any one or more of the following:

                  (a) Incentive Stock Options as described in Article II;

                  (b) Nonqualified Stock Options as described in Article III;

The formula grant of Options to Directors under Article IV shall be treated as a
separate part of this Plan.

                                   ARTICLE II
                             INCENTIVE STOCK OPTIONS

         2.01 Award of Incentive Stock Options. The Committee may, from time to
time and subject to the provisions of the Plan and such other terms and
conditions as the Committee may prescribe, grant to any Participant in the Plan
one or more Incentive Stock Options (intended to qualify as such under the
provisions of Section 422A of the Code) to purchase the number of shares of
Common Stock designated in the Options allotted by the Committee. Any Option
granted pursuant to this Article II shall be designated as an "Incentive Stock
Option."

         2.02 Terms and Conditions of Incentive Stock Options. Any Incentive
Stock Option granted under the Plan shall be evidenced by an agreement executed
by the Company and the applicable employee and shall contain such terms and be
in such form as the Committee may from time to time approve, subject to the
following limitations and conditions:

                  (a) Option Price. The option price per share with respect to
         each Incentive Stock Option shall be determined by the Committee but
         shall in no instance be less than 100% of the fair market value of a
         share of Common Stock on the Date of Grant and shall be paid in either
         cash or Common Stock. For the purpose hereof, fair market value shall
         be the last sale price on any national exchange or quotation system on
         the Date of Grant or, if the shares are not so traded, a similar
         measure of value as may be determined by the Committee in its sole
         discretion.

                  (b) Exercise of Options. An Option shall be exercised by a
         Participant by giving written notification to the Secretary of the
         Company (or other person designated by the Committee to receive such
         notice) of the Participant's exercise of such Option. Such notice shall
         specify the number of shares and the Date of Grant of the Option being
         exercised.

                  (c) Option Term. Options may be granted for a ten (10) year
         term. Each Option may be exercisable from time to time over a period
         commencing six (6) months after the Date of Grant and ending ten (10)
         years after the Date of Grant.

                                      -4-
<PAGE>
 
                  (d) Limitation on Exercise of Options. No Option may be
         exercised for less than ten (10) shares, subject to adjustment under
         Section 5.03. The aggregate fair market value (determined as of the
         time the Option is granted) of all shares of Common Stock which may be
         acquired upon the exercise of Options which first become exercisable in
         any calendar year pursuant to the terms of an Incentive Stock Option
         granted to an Optionee under the Plan or any other incentive stock
         option plan of the Company, shall not exceed $100,000, as set forth in
         ss. 422A of the Code, as amended. In addition, the Committee may, in
         its discretion, set additional restrictions with respect to the
         exercise of Options.

                  (e) Nontransferability of Options. No Option shall be
         transferable or assignable by an Optionee, otherwise than by will or
         the laws of descent and distribution or pursuant to a qualified
         domestic relations order as defined by the Code. Each Option shall be
         exercisable, during the Optionee's lifetime, only by the Optionee, his
         guardian or legal representative. No Option shall be pledged or
         hypothecated in any way and no Option shall be subject to execution,
         attachment or similar process except with the express consent of the
         Committee.

                  (f) Termination of Employment. Upon termination of an
         Optionee's employment with the Company, or the relevant Subsidiary, his
         or her Option privileges, shall be limited to the shares purchasable by
         him or her as of the date that his or her employment was terminated,
         and such Option privileges shall expire sixty (60) days from the date
         that his or her employment was terminated. Nothing contained herein
         shall be construed to extend the ultimate term of the Option beyond the
         period of time as set out above in Section 2.02(c).

                  (g) Disability or Death of Optionee. If an Optionee's
         employment with the Company is terminated because of his death or
         disability, his Option privileges shall expire unless exercised within
         one (1) year after the date that his employment was terminated. In the
         event of the death of the Optionee, his Options may be exercised by the
         Optionee's designated beneficiary. Nothing contained herein shall be
         construed to extend the ultimate term of the Option beyond the period
         of time as set out above in Section 2.02(c).


                                   ARTICLE III
                           NONQUALIFIED STOCK OPTIONS

         3.01 Award of Nonqualified Stock Options. The Committee may, from time
to time, and subject to the provisions of the Plan, and such other terms and
conditions as the Committee may prescribe, grant to any Participant in the Plan
one or more Nonqualified Stock Options to purchase the number of shares of
Common Stock designated in the Options allotted by the Committee. Any Option
granted pursuant to this Article III shall be designated as a "Nonqualified
Stock Option."

         3.02 Terms and Conditions of Nonqualified Stock Options. Any
Nonqualified Stock Option granted under the Plan shall be evidenced by an
agreement executed by the Company and 

                                      -5-
<PAGE>
 
the applicable employee and shall contain such terms and be in such form as the
Committee may from time to time approve, subject to the following limitations
and conditions:

                  (a) Option Price. The option price per share with respect to
         each Option shall be determined by the Committee but shall in no
         instance be less than 100% of the fair market value of a share of
         Common Stock on the Date of Grant and shall be paid in either cash or
         Common Stock. For the purpose hereof, fair market value shall be the
         last sale price on any national exchange or quotation system on the
         Date of Grant or, if the shares are not so traded, a similar measure of
         value as may be determined by the Committee in its sole discretion.

                  (b) Exercise of Options. An Option shall be exercised by a
         Participant by giving written notification to the Secretary of the
         Company (or other person designated by the Committee to receive such
         notice) of the Participant's exercise of such Option. Such notice shall
         specify the number of shares and the Date of Grant of the Option being
         exercised.

                  (c) Option Term. Options may be granted for a ten (10) year
         term. Each Option may be exercisable from time to time over a period
         commencing six (6) months after the Date of Grant and ending ten (10)
         years after the Date of Grant.

                  (d) Limitation on Exercise of Options. No Option may be
         exercised for less than ten (10) shares, subject to adjustment under
         Section 5.03. In addition, the Committee may, in its discretion, set
         additional restrictions with respect to the exercise of the Options.

                  (e) Nontransferability of Options. No Option shall be
         transferable or assignable by an Optionee, otherwise than by will or
         the laws of descent and distribution or pursuant to a qualified
         domestic relations order as defined by the Code. Each Option shall be
         exercisable, during the Optionee's lifetime, only by the Optionee, his
         guardian or legal representative. No Option shall be pledged or
         hypothecated in any way and no Option shall be subject to execution,
         attachment or similar process except with the express consent of the
         Committee.

                  (f) Termination of Employment. Upon termination of an
         Optionee's employment with the Company, or the relevant Subsidiary, his
         Option privileges, shall be limited to the shares purchasable by him as
         of the date that his employment was terminated, and such Option
         privileges shall expire sixty (60) days from the date that his
         employment was terminated. Nothing contained herein shall be construed
         to extend the ultimate term of the Option beyond the period of time as
         set out above in Section 3.02(c).

                  (g) Disability or Death of Optionee. If an Optionee's
         employment with the Company is terminated because of his death or
         disability, his Option privileges shall expire unless exercised within
         one (1) year after the date that his employment was terminated. In the
         event of the death of the Optionee, his Options may be exercised by the
         Optionee's designated beneficiary. Nothing contained herein shall be
         construed to extend 

                                      -6-
<PAGE>
 
the ultimate term of the Option beyond the period of time as set out above in
Section 3.02(c).

                                   ARTICLE IV
                                DIRECTORS OPTIONS

         4.01 Grant of Options to Directors. Any person who is a Director of the
Company but not also an employee of the Company shall be entitled to receive a
grant of nonqualified stock options for -0- shares of Common Stock per year,
subject to adjustment under Section 5.03. Each grant of such Options shall be
made on the first business day of the month following the month in which the
Company's Annual Meeting of Stockholders is held.

         4.02 Terms and Conditions of Options. Any Option granted under the Plan
shall be evidenced by an agreement executed by the Company and the applicable
Director and shall contain the following limitations and conditions:

                  (a) Option Price. The option price per share with respect to
         each Option shall be the fair market value of a share of the Common
         stock on the Date of Grant and shall be paid in either cash or Common
         Stock. For the purpose hereof, fair market value shall be the last sale
         price on any national exchange or quotation system on the Date of Grant
         or, if not so traded, a similar measure of value as determined by the
         Committee in its sole discretion.

                  (b) Option Term. Options may be granted for a ten (10) year
         term. Each Option may be exercisable from time to time over a period
         commencing six (6) months after the Date of Grant and ending ten (10)
         years after the Date of Grant.

                  (c) Limitation on Exercise of Options. No Option may be
         exercised for less than ten (10) shares.

                  (d) Nontransferability of Option. No Option shall be
         transferable or assignable by an Optionee, otherwise than by will or
         the laws of descent and distribution or pursuant to a qualified
         domestic relations order as defined by the Code. Each Option shall be
         exercisable, during the Optionee's lifetime, only by the Optionee, his
         guardian or legal representative. No Option shall be pledged or
         hypothecated in any way and no Option shall be subject to execution,
         attachment or similar process except with the express consent of the
         Board.

                  (e) Termination of Directorship. Upon termination of an
         Optionee's directorship with the Company for any reason, including
         without limitation the Optionee's death or disability, his Option
         privileges shall expire one (1) year from such date. In the event of
         the death of the Optionee, his Options may be exercised by Optionee's
         designated beneficiary. Nothing contained herein shall be construed to
         extend the ultimate term of the Option beyond the period of time as set
         out above in Section 4.02(b).

                                      -7-
<PAGE>
 
                                    ARTICLE V
                                  MISCELLANEOUS

         5.01 Acceleration of Vesting.

                  (a) If an Option contains a vesting schedule or has not become
         totally exercisable as of the date of any of the following events, such
         vesting schedule may be accelerated, and/or any other restrictions to
         exercise may be removed upon delivery to the Committee of a written
         election of such acceleration by the Optionee (or the designated
         beneficiary of a deceased Optionee):

                           (i) The death of the Optionee;

                           (ii) The disability of the Optionee;

                           (iii) A "change of control" as hereinafter defined.

                  (b) For purposes of this Agreement, a "change in control"
         shall be deemed to have occurred on such date if:

                           (i) any person, organization or association of
                  persons or organizations acting in concert, excluding
                  affiliates of the Company itself, shall acquire more than
                  twenty percent (20%) of the outstanding voting stock of the
                  Company in whole or in part by means of an offer made publicly
                  to the holders of all or substantially all of the outstanding
                  shares of any one or more classes of the voting securities of
                  the Company to acquire such shares for cash, other property or
                  a combination thereof; or

                           (ii) any person, organization or association of
                  persons or organizations acting in concert shall succeed in
                  electing two or more directors in any one election in
                  opposition to those proposed by management; or

                           (iii) the Company transfers all or substantially all
                  of its operating properties and assets to another person,
                  organization or association of persons or organizations,
                  excluding affiliates of the Company itself; or

                           (iv) the Company shall consolidate with or merge into
                  any person, firm or corporation unless the Company or a
                  Subsidiary shall be the continuing corporation or the
                  successor corporation;

         5.02 Individuals With More than 10% Ownership. No Option will be
granted to an individual who at the time of the grant owns stock possessing more
than 10% of the total combined voting power of all classes of stock of the
Company.


                                      -8-
<PAGE>
 
         5.03 Adjustments.

                  (a) In the event that the outstanding shares of Common Stock
         of the Company are hereafter increased or decreased or changed into or
         exchanged for a different number or kind of shares or other securities
         of the Company or of another corporation, by reason of a
         recapitalization, reclassification, stock split-up, combination of
         shares, reorganization, tender offer or dividend or other distribution
         payable in capital stock, appropriate adjustment shall be made by the
         Committee in the number and kind of shares on which Options may be
         granted under the Plan, including without limitation, the number of
         shares on which Options are to be granted annually to Directors under
         Section 4.01. In addition, the Committee shall make appropriate
         adjustment in the number and kind of shares as to which Options, or
         portions thereof are then unexercised, to the end that the
         proportionate interest of the holder of the Option shall, to the extent
         practicable, be maintained as before the occurrence of such event. Such
         adjustment in outstanding Options shall be made without change in the
         total price applicable to the unexercised portion of the Option but
         with a corresponding adjustment in the Option price per share.

                  (b) In the event of the dissolution or liquidation of the
         Company, any Option granted under the Plan shall terminate as of a date
         to be fixed by the Committee, provided that not less than thirty (30)
         days written notice of the date so fixed shall be given to each
         Optionee and each such person shall have the right during such period
         to exercise his Options as to all or any part of the shares covered
         thereby including shares as to which such Options would not otherwise
         be exercisable by reason of an insufficient lapse of time.

                  (c) Adjustments and determinations under this Section 5.03
         shall be made by the Committee, whose decisions as to what adjustments
         or determinations shall be made, and the extent thereof, shall be
         final, binding and conclusive.

         5.04 Restrictions on Issuing Shares. The exercise of each Option shall
be subject to the condition that if at any time the Company shall determine in
its discretion that the satisfaction of withholding tax or other withholding
liabilities, or that the listing, registration or qualification of any
securities exchange or under any state or federal law, or that the consent or
approval of any regulatory body, is necessary or desirable as a condition of, or
in connection with, such exercise or the delivery or purchase of shares pursuant
thereto, then in any such event, such exercise shall not be effective unless
such withholding, listing, registration, qualification, consent, or approval
shall have been effected or obtained free of any conditions not acceptable to
the Company.

         5.05 Use of Proceeds. The proceeds received by the Company from the
sale of Common Stock pursuant to the exercise of Options granted under the Plan
shall be added to the Company's general funds and used for general corporate
purposes. If stock is received, it shall be held in the treasury and used as the
Company decides.

         5.06 Right to Terminate Employment. Nothing in the Plan or in any
agreement entered into pursuant to the Plan shall confer upon any Participant
the right to continue in the employment of the Company or to affect any right
which the Company may have to terminate the 


                                      -9-
<PAGE>
 
employment of such Participant.

         5.07 Amendment, Suspension and Termination of Plan. The Board may at
any time suspend or terminate the Plan or may amend it from time to time in such
respects as the Board may deem advisable in order that the Options granted
thereunder may conform to any changes in the law or in any other respect which
the Board may deem to be in the best interests of the Company; provided,
however, that the Plan may not be amended more than once during any six- month
period, except if necessary to comply with the Code or ERISA, and that, without
approval by the shareholders of the Company representing a majority of the
voting power present at a duly called meeting, no such amendment shall (a)
except as specified in Section 5.03, increase or decrease the number of shares
for which Options may be granted under the Plan; (b) change the provisions of
Section 1.05 relating to whom may be granted Options; (c) change the provisions
of Sections 1.02(a), 1.02(k), 2.02(a) and 3.02(a) relating to the establishment
of the Option price; (d) change the provisions of Sections 2.02(c) or 3.02(b)
relating to the expiration date of each Option; (e) change the provisions of
this Section relating to the term of this Plan, or (f) otherwise materially
increase the benefits accruing to Participants under the Plan. Unless the Plan
shall theretofore have been terminated by the Board, the Plan shall terminate on
the 18th day of January, 2006. No Option may be granted during any suspension or
after the termination of the Plan. No amendment, suspension, or termination of
the Plan shall, without a Participant's consent, alter or impair any of the
rights or obligations under any Option theretofore granted to such Participant
under the Plan.

         5.08 Cash or Property Bonus. The Board, in its sole and absolute
discretion, may at any time including but not limited to the time of exercise,
authorize a taxable cash or property bonus to be paid a Participant who is not a
Director. The amount of the bonus, if any, shall be determined by the Board. The
property transferred at exercise is subject to Section 61 and Section 83 of the
Code, as amended.

         5.09 Effective Date of Plan and Shareholder Approval. The effective
date of the Plan is the 18th day of January, 1996, the date of its approval by
the Board; however, if the Plan is not approved and ratified by the shareholders
of the Company within twelve (12) months from the date the Plan was adopted and
approved by the Board, the Plan shall terminate and any Options granted
thereunder shall be void and have no force or effect.

         Dated this 18th day of January, 1996.


                               By: /s/ D.J.  Noble
                                   -----------------------------         
                                   D.J.  Noble, President

ATTEST:

/s/ Wendy L. Carlson             
- ---------------------------


                                      -10-

<PAGE>
 
                              RESTATED AND AMENDED
                       STOCK OPTION AND WARRANT AGREEMENT


         THIS RESTATED AND AMENDED STOCK OPTION AND WARRANT AGREEMENT is entered
into this 30th day of April, 1997, by and between American Equity Investment
Life Holding Company, a Delaware corporation ("Company"), 5000 Westown Parkway,
Suite 440, West Des Moines, Iowa 50266, and D. J. Noble ("Noble"), 5461 Gulf of
Mexico Drive, #204, Longboat Key, Florida 34228.

         WHEREAS, the parties entered into that certain Stock Option Agreement,
dated as of January 3, 1996, pursuant to which Noble, as the founding
shareholder of the Company, received an option to maintain an ownership interest
of up to 51% of the issued and outstanding shares of Common Stock of the
Company, par value $1 per share (the "Common Stock");

         WHEREAS, the parties have agreed to restate and amend the Stock Option
Agreement to specify the number of shares which Noble may acquire upon exercise
of the option, and, in consideration of such limitation, to grant Noble a
warrant to acquire up to 80,000 shares upon the terms and conditions hereinafter
set forth;

         NOW, THEREFORE, THE PARTIES AGREE, as follows:

         1. Grant of Option. The Company hereby grants Noble an option
("Option") to acquire 320,000 shares (the "Option Shares") of the Common Stock
of the Company upon the terms and conditions hereinafter set forth. This Option
may be exercised in whole or in part at any time or from time to time by Noble.
This Option is granted for a ten-year term and may not be exercised after the
expiration of ten years from the date of this Agreement.

         2. Exercise Price. The exercise price payable by Noble for each share
of Common Stock as to which this Option may be exercised is as follows:

         (i)      the exercise price for 200,000 of the Option Shares shall be
                  $10 per share, subject to adjustment under Section 4 below;

         (ii)     the exercise price for 120,000 of the Option Shares shall be
                  the fair value per share of the Common Stock on the date of
                  exercise as determined by the Company's Board of Directors on
                  the basis of the prices of shares of Stock sold to
                  unaffiliated third parties within the 180-day period prior to
                  the date or dates of exercise of the Option, as applicable;

         3. Method of Exercise. This Option shall be exercisable by written
notice given by Noble to Company which shall:

                  (i) State the number of shares in respect of which the Option
         is being exercised;
<PAGE>
 
                  (ii) Set forth any representations and agreements as to
         Noble's investment intent with respect to such shares of Common Stock
         as may be satisfactory to Company's counsel; and

                  (iii) Bear Noble's signature.

         Payment of the purchase price of any shares with respect to which the
Option is being exercised shall be by certified or bank cashier's check
delivered with the notice of exercise.

         4. Adjustments.

                  (i) Whenever a stock split, stock dividend or other similar
         change in capitalization of the Company occurs, the number of shares
         that can thereafter be purchased and the Option price per share under
         this Option that has been granted and not exercised shall be
         appropriately adjusted to maintain the proportionate interest in the
         Common Stock which Noble may acquire under the Option at an aggregate
         price equivalent to that which would have been payable prior to the
         applicable change in capitalization.

                  (ii) In the event of the dissolution or liquidation of the
         Company, any Option granted hereunder shall terminate as of a date to
         be fixed by the Company's Board of Directors, provided that not less
         than 30 days' written notice of the date so fixed shall be given to
         Noble and Noble shall have the right during such period to exercise
         Noble's Option as to all or any part of the shares covered thereby,
         including shares as to which such Option would not otherwise be
         exercisable by reason of an insufficient lapse of time.

                  (iii) Adjustments and determinations under this paragraph 4
         shall be made by the Company's Board of Directors, whose decisions as
         to what adjustments or determinations shall be made, and the extent
         thereof, shall be final, binding and conclusive.

         5. Warrant Agreement. Concurrently with the execution of this
Agreement, the parties shall enter into a Warrant Agreement substantially in the
form of Exhibit A hereto, pursuant to which Noble may acquire up to 80,000
shares of Common Stock at an exercise price of $10 per share, subject to
adjustment as provided in the Warrant Agreement.

         6. Substitution for Stock Option Agreement. This Restated and Amended
Stock Option and Warrant Agreement shall supersede and replace the Stock Option
Agreement in its entirety.

         7. Notices. Each notice relating to this Agreement shall be in writing
and delivered in person or by certified mail to the proper address, and shall be
deemed to have been given on 
<PAGE>
 
the date it is received. Each notice to the Company shall be addressed to it at
its principal office, attention of the Secretary. Each notice to Noble shall be
addressed to Noble or such other person or persons at Noble's address set forth
in the heading of this Agreement. Either party hereof may designate a new
address by written notice to that effect.

         7. Benefits of Agreement. This Agreement shall inure to the benefit of
and be binding upon each successor of the Company. All obligations imposed upon
Noble and all rights granted to the Company under this Agreement shall be
binding upon Noble's heirs, legal representatives and successors. This Agreement
shall be the sole and exclusive source of any and all rights which Noble,
Noble's heirs, legal representatives, or successors may have hereunder or any
options or Stock granted or issued hereunder whether to Noble or to any other
person.

         IN WITNESS WHEREOF, the Company and Noble have caused this Agreement to
be executed effective as of the day, month and year first above written.

                                 AMERICAN EQUITY INVESTMENT 
                                 LIFE HOLDING COMPANY


                                 By: /s/ D.J. Noble
                                     -------------------------  
                                     D.J. Noble, President

ATTEST:

/s/ Debra J.  Richardson          
- --------------------------------
Debra J.  Richardson, Secretary



                                 /s/ D.J. Noble    
                                 -----------------------                  
                                 D.J.  Noble, Optionee
<PAGE>
 
                                                                    Exhibit 10.3


THIS WARRANT HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS
AMENDED, OR THE SECURITIES LAWS OF ANY STATE (COLLECTIVELY, THE "ACTS"). NEITHER
THIS WARRANT NOR ANY INTEREST THEREIN MAY BE OFFERED, SOLD, TRANSFERRED, PLEDGED
OR OTHERWISE DISPOSED OF IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT
WITH RESPECT HERETO UNDER ALL OF THE APPLICABLE ACTS, OR AN OPINION OF COUNSEL
SATISFACTORY TO AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY TO THE EFFECT
THAT SUCH REGISTRATIONS ARE NOT REQUIRED.

                                     WARRANT

                           to Purchase Common Stock of

                 AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

                           Expiring on April 30, 2000

         THIS IS TO CERTIFY THAT, for value received, D. J. NOBLE, or permitted
assigns, is entitled to purchase from AMERICAN EQUITY INVESTMENT LIFE HOLDING
COMPANY, a Delaware corporation (the "Company"), at the place where the Warrant
Office designated pursuant to Section 2.1 is located, at a purchase price of
$10.00 per share (as adjusted pursuant to the terms of this Warrant, the
"Exercise Price"), and 80,000 shares of duly authorized, validly issued, fully
paid and nonassessable shares of Common Stock, $1.00 par value, of the Company
(the "Common Stock"), and is entitled also to exercise the other appurtenant
rights, powers and privileges hereinafter set forth. The number of shares of the
Common Stock purchasable hereunder and the Exercise Price are subject to
adjustment in accordance with Article III hereof. This Warrant shall expire at
5:00 p.m., E.S.T., on April 30, 2000.

         Certain Terms used in this Warrant are defined in Article IV.

                                    ARTICLE I
                               Exercise of Warrant

         1.1 Method of Exercise. This Warrant may be exercised as a whole or in
part from time to time. To exercise this Warrant, the holder hereof or permitted
assignees of all rights of the registered owner hereof shall deliver to the
Company, at the Warrant Office designated in Section 2.1, (a) a written notice
in the form of the Subscription Notice attached as an exhibit hereto, stating
therein the election of such holder or such permitted assignees of the holder to
exercise this Warrant in the manner provided in the Subscription Notice, (b)
payment in full of the Exercise Price (in the manner described below) for all
Warrant Shares purchased hereunder, and (c) this Warrant. Subject to compliance
with Section 3.1(a)(vi), this Warrant shall be deemed to be exercised on the
date of receipt by the Company of the Subscription Notice, accompanied by
payment for the Warrant Shares and surrender of this Warrant, as aforesaid, and
such date is referred to herein as the "Exercise Date". Upon such exercise
(subject as aforesaid), the Company shall issue and deliver to such holder
certificate(s) for the full number of the Warrant Shares purchasable by such
holder hereunder, against the receipt by the Company of the total Exercise Price
payable hereunder for all the Warrant Shares, (a) in cash or by certified or
cashier's check or (b) by surrendering Warrant Shares having a Current Market
value equal to the Exercise Price for all the Warrant Shares, so purchased. The
Person in whose name the certificate(s) for Common Stock is to be issued shall
be deemed to have become a holder of record of such Common Stock on the Exercise
Date.

         1.2 Fractional Shares. In lieu of any fractional shares of Common Stock
which would otherwise be issuable upon exercise of this Warrant, the Company
shall issue a certificate for the next
<PAGE>
 
higher number of whole shares of Common Stock for any fraction of a share which
is one-half or greater. No shares will be issued for less than one-half a share.

                                   ARTICLE II
                            Warrant Office; Transfer

         2.1 Warrant Office. The Company shall maintain an office for certain
purposes specified herein (the "Warrant Office"), which office shall initially
be the Company's office at 5000 Westown Parkway, Suite 440, Des Moines, Iowa
50266 and may subsequently be such other office of the Company or of any
transfer agent of the Common Stock in the continental United States as to which
written notice has previously been given to the holder of this Warrant. The
Company shall maintain, at the Warrant Office, a register for the Warrant, in
which the Company shall record the name and address of the person in whose name
this Warrant has been issued, as well as the name and address of each permitted
assignee of the rights of the registered owner hereof.

         2.2 Ownership of Warrant. The Company may deem and treat the person in
whose name this Warrant is registered as the holder and owner hereof
(notwithstanding any notations of ownership or writing hereon made by anyone
other than the Company) for all purposes and shall not be affected by any notice
to the contrary, until presentation of this Warrant for registration of transfer
as provided in this Article II.

         2.3 Transfer of Warrants. The Company agrees to maintain at the Warrant
Office books for the registration and transfer of this Warrant. The Company,
from time to time, shall register the transfer of this Warrant in such books
upon surrender of this Warrant at the Warrant Office properly endorsed or
accompanied by appropriate instruments of transfer and written instructions for
transfer satisfactory to the Company. Upon any such transfer, a new Warrant
shall be issued to the transferee and the surrendered Warrant shall be canceled
by the Company. The registered holder of this Warrant shall pay all taxes and
all other expenses and charges payable in connection with the transfer of
Warrants pursuant to this Section 2.3.

         2.4 Required Registration. The registered holder of this Warrant shall
be entitled to all of the rights and benefits of a shareholder under the
Registration Rights Agreement dated April 30, 1997 (the "Registration Rights
Agreement") between the Company and certain of its shareholders. The Warrant
Shares shall be considered Registrable Securities under the Registration Rights
Agreement. The terms of the Registration Rights Agreement are hereby
incorporated herein by reference for all purposes and shall be considered a part
of this warrant as if they had been fully set forth herein.

         2.5 Acknowledgment of Rights. The Company will, at the time of the
exercise of this Warrant in accordance with the terms hereof, upon the request
of the registered holder hereof, acknowledge in writing its continuing
obligation to afford to such holder any rights (including without limitation,
any right to registration of the Warrant Shares) to which such holder shall
continue to be entitled in accordance with the provisions of this Warrant,
provided that if the holder of this Warrant shall fail to make any such request,
such failure shall not affect the continuing obligation of the Company to afford
to such holder any such rights.

         2.6 Expenses of Delivery of Warrants. The Company shall pay all
expenses, taxes (other than securities and transfer taxes) and other charges
payable in connection with the preparation, issuance and delivery of Warrants
and related Warrant Shares hereunder.


                                      -2-
<PAGE>
 
         2.7 Compliance with Securities Laws. The holder hereof understands and
agrees that the following restrictions and limitations shall be applicable to
all Warrant Shares and resales or other transfers of such Shares or Warrants
pursuant to the Securities Act:

                  (a) The holder hereof agrees that the Warrant Shares shall not
         be sold or otherwise transferred unless the Warrant Shares are
         registered under the Securities Act and state securities laws or are
         exempt therefrom.

                  (b) A legend in substantially the following form has been or
         will be placed on the certificate(s) evidencing the Warrant Shares:

                  "The securities represented by this certificate have not been
                  registered under the Securities Act of 1933 or any state
                  securities act. The securities have been acquired for
                  investment and may not be sold, transferred, pledged or
                  hypothecated unless (i) they shall have been registered under
                  the Securities Act of 1933 and any applicable state securities
                  act, or (ii) the corporation shall have been furnished with an
                  opinion of counsel, satisfactory to counsel for the
                  corporation that registration is not required under any of
                  such acts."

                  (c) Stop transfer instructions have been or will be imposed
         with respect to the Warrant Shares so as to restrict resale or other
         transfer thereof, subject to this Section 2.7.

                                   ARTICLE III
                            Anti-Dilution Provisions

         3.1 Adjustment of Exercise Price and Number of Warrant Shares. The
Exercise Price shall be subject to adjustment from time to time as hereinafter
in this Article m provided. Upon each adjustment of the Exercise Price, except
pursuant to 3. l(a)(v), the registered holder of the Warrant shall thereafter be
entitled to purchase, at the Exercise Price resulting from such adjustment, the
number of shares of the Common Stock (calculated to the nearest whole share
pursuant to Section 1.2) obtained by multiplying the Exercise Price in effect
immediately prior to such adjustment by the number of shares of the Common Stock
purchasable pursuant hereto immediately prior to such adjustment and dividing
the product thereof by the Exercise Price resulting from such adjustment.

                  (a) Exercise Price Adjustments. The Exercise Price shall be
         subject to adjustment from time to time as follows:

                           (i) Issuances of Common Stock. If, at any time, the
                  Company shall issue any Common Stock other than Excluded Stock
                  (as hereinafter defined) without consideration or for a
                  consideration per share less than the Exercise Price
                  applicable immediately prior to such issuance, the Exercise
                  Price in effect immediately prior to each such issuance shall
                  immediately (except as provided below) be adjusted by reducing
                  such Exercise Price to an amount equal to the greater of (A)
                  the result obtained by dividing (x) the consideration, if any,
                  received by the Company upon such issuance by (y) the total
                  number of shares of Common Stock issued by the Company and (B)
                  $1.00.

         For the purpose of any adjustment of the Exercise Price pursuant to
this clause (i) of this Section 3. l(a), the following provisions shall be
applicable:

                                      -3-
<PAGE>
 
                  (A) Cash. In the case of the issuance of Common Stock for
         cash, the amount of the consideration received by the Company shall be
         deemed to be the amount of the cash proceeds received by the Company
         for such Common Stock before deducting therefrom any reasonable
         discounts, commissions, taxes or other expenses allowed, paid or
         incurred by the Company for any underwriting or otherwise in connection
         with the issuance and sale thereof.

                  (B) Consideration Other Than Cash. In the case of the issuance
         of Common Stock (otherwise than upon the conversion of shares of
         capital stock or other securities of the Company) for a consideration
         in whole or in part other than cash, including securities acquired in
         exchange therefor (other than securities by their terms so
         exchangeable), the consideration other than cash shall be deemed to be
         the fair value thereof as determined by the Board of Directors in good
         faith, irrespective of any accounting treatment; provided, however,
         that such fair value as determined by the Board of Directors shall not
         exceed the aggregate Current Market Price of the shares of Common Stock
         being issued as of Wee date We Board of Directors authorizes the
         issuance of such shares.

                  (C) Options and Convertible Securities, etc. In case, at any
         time, the Company shall issue any (i) options, warrants or other rights
         to purchase or acquire Common Stock other than Excluded Stock (whether
         or not at the time exercisable), (ii) securities by their terms
         convertible into or exchangeable for Common Stock (whether or not at
         the time so convertible or exercisable), or (iii) options, warrants or
         rights to purchase such convertible or exchangeable securities (whether
         or not at the time exercisable), the Exercise Price in effect
         immediately prior to each such issuance shall immediately (except as
         provided below) be reduced to the price determined in accordance with
         Section 3.1(a)(i) and the following:

                  (1) the aggregate maximum number of shares of Common Stock
         deliverable upon exercise of such options, warrants or other rights to
         purchase or acquire Common Stock shall be deemed to have been issued at
         the time such options, warrants or rights were issued and for a
         consideration equal to the consideration (determined in the runner
         provided in subclauses (A) and (B) above), if any, received by the
         Company upon the issuance of such options, warrants or rights plus the
         minimum purchase price provided in such options, warrants or rights for
         the Common Stock covered thereby;

                  (2) the aggregate maximum number of shares of Common Stock
         deliverable upon conversion of or in exchange for any such convertible
         or exchangeable securities, or upon the exercise of options, warrants
         or other rights to purchase or acquire such convertible or exchangeable
         securities and the subsequent conversion or exchange thereof, shall be
         deemed to have been issued at the time such securities were issued or
         such options, warrants or rights were issued and for a consideration
         equal to the consideration, if any, received by the Company for any
         such securities and related options, warrants or rights (excluding any
         cash received on account of accrued interest or accrued dividends),
         plus the additional consideration, if any, to be received by the
         Company upon the conversion or exchange of such securities and the
         exercise of any related options, warrants or rights (the consideration
         in each case to be determined in the manner provided in subclauses (A)
         and (B) above);

                  (3) on any change in the number of shares of Common Stock
         deliverable upon exercise of any such options, warrants or rights or
         conversion or of exchange for such convertible or exchangeable
         securities or any change in the consideration to be received by the
         Company upon such exercise, conversion or exchange, including, but not
         limited to, a change

                                      -4-
<PAGE>
 
         resulting from the anti-dilution provisions thereof, the Exercise Price
         as then in effect shall forthwith be readjusted to such Exercise Price
         as would have been obtained had an adjustment been made upon the
         issuance of such options, warrants or rights not exercised prior to
         such change, or securities not converted or exchanged prior to such
         change, on the basis of such change;

                  (4) on the expiration or cancellation of any such options,
         warrants or rights, or the termination of the right to convert or
         exchange such convertible or exchangeable securities, if the Exercise
         Price shall have been adjusted upon the issuance thereof, the Exercise
         Price shall forthwith be readjusted to such Exercise Price as would
         have been obtained had an adjustment been made upon the issuance of
         such options, warrants, rights or securities on the basis of the
         issuance of only the number of shares of Common Stock actually issued
         upon the exercise of such options, warrants or rights, or upon the
         conversion or exchange of such securities; and

                  (5) if the Exercise Price shall have been adjusted upon the
         issuance of any such options, warrants, rights or convertible or
         exchangeable securities, no further adjustment of the Exercise Price
         shall be made for the actual issuance of Common Stock upon the
         exercise, conversion or exchange thereof; provided, however, that no
         increase in the initial Exercise Price shall be made pursuant to this
         Section 3.1(a)(i)(C).

                           (ii) Excluded Stock. "Excluded Stock" shall mean
                  shares of Common Stock issued or reserved for issuance by the
                  Company (A) upon exercise of any stock purchase warrant issued
                  by the Company prior to April 30, 1997, (B) upon exercise of
                  any options or warrants issued to officers, directors or
                  employees of the Company pursuant to a stock option incentive
                  plan approved by the Board of Directors of the Company
                  (provided that the aggregate number of shares of Common Stock
                  which may be issued under any employee stock option incentive
                  plans shall not exceed 20% of the issued and outstanding
                  shares of Common Stock of the company), (C) upon exercise of
                  this Warrant, (D) pursuant to the terms of any deferred
                  compensation plan instituted by the Company for the benefit of
                  certain national marketing organizations acting on behalf of
                  the Company or certain of fixers of the Company or its
                  subsidiaries which plan is approved by the Board of Directors
                  of the Company, or (1;) pursuant to a stock dividend,
                  subdivision or split-up covered by clause (iv) of this Section
                  3. l(a).

                           (iii) Stock Dividends. If the number of shares of
                  Common Stock outstanding at any time after the date of this
                  Warrant is increased by a stock dividend payable in shares of
                  Common Stock or by a subdivision or split-up of shares of
                  Common Stock, then immediately after the record date fixed for
                  the determination of holders of Common Stock entitled to
                  receive such stock dividend or the effective date of such
                  subdivision or split-up, as the case may be, the Exercise
                  Price shall be appropriately adjusted so that the adjusted
                  Exercise Price shall bear the same relation to the Exercise
                  Price in effect immediately prior to such adjustment
                  as the total number of shares of Common Stock outstanding
                  immediately prior to such action shall bear to the total
                  number of shares of Common Stock outstanding immediately after
                  such action.

                           (iv) Combination of Stock. If the number of shares of
                  Common Stock outstanding at any time after the date of
                  issuance of this Warrant is decreased by a combination of the
                  outstanding shares of Common Stock, then, immediately after
                  the effective date of such combination, the Exercise Price
                  shall be appropriately adjusted so that the adjusted Exercise
                  Price shall bear the same relation to the Exercise Price in
                  effect immediately prior to such adjustment 

                                      -5-
<PAGE>
 
                  as the total number of shares of Common Stock outstanding
                  immediately prior to such action shall bear to the total
                  number of shares of Common Stock outstanding immediately after
                  such action.


                           (v) Reorganizations, etc. In case of any capital
                  reorganization of the Company, or of any reclassification of
                  the Common Stock, or in case of the consolidation of the
                  Company with or the merger of the Company with or into any
                  other Person or of the sale, lease or other transfer of all or
                  substantially all of the assets of the Company to any other
                  Person, this Warrant shall, after such capital reorganization,
                  reclassification, consolidation, merger, sale, lease or other
                  transfer, be exercisable for the number of shares of stock or
                  other securities or property to which the Common Stock
                  issuable (at the time of such capital reorganization,
                  reclassification, consolidation, merger, sale, lease or other
                  transfer) upon exercise of this Warrant would have been
                  entitled to receive upon such capital reorganization,
                  reclassification, consolidation, merger, sale, lease or other
                  transfer if such exercise had taken place; and in any such
                  case, if necessary, the provisions set forth herein with
                  respect to the rights and interests thereafter of the holder
                  of this Warrant shall be appropriately adjusted so as to be
                  applicable, as nearly as may reasonably be, to any shares of
                  stock or other securities or property thereafter deliverable
                  on the exercise of this Warrant. In case of any distribution
                  by the Company of any security (including rights or warrants
                  to subscribe for any such securities, evidences of its
                  indebtedness, cash or other assets to all of the holders of
                  its Common Stock, then in each such case the Exercise Price in
                  effect thereafter shall be determined by multiplying the
                  Exercise Price in effect immediately prior thereto by a
                  fraction the numerator of which shall be the total number of
                  outstanding shares of Common Stock multiplied by the Current
                  Market Price on the record date mentioned below, less the fair
                  market value (as determined in good faith by the Board of
                  Directors) of the securities, evidences of its indebtedness,
                  cash or other assets distributed by the Company and the
                  denominator of which shall be the total number of outstanding
                  shares of Common Stock multiplied by the Current Market Price;
                  such adjustment shall become effective as of the record date
                  for the determination of stockholders entitled to receive such
                  distribution. The subdivision or combination of shares of
                  Common Stock issuable upon exercise of this Warrant at any
                  time outstanding into a greater or lesser number of shares of
                  Common Stock (whether with or without par value) shall not be
                  deemed to be a reclassification of the Common Stock of the
                  Company for the purposes of this clause (v).

                           (vi) Rounding of Calculations: Minimum Adjustment.
                  All calculations under this Section 3.1(a) and under Section
                  3.1(b) shall be made to the nearest cent or to the nearest
                  whole share (as provided in Section 1.2) share, as the case
                  may be. Any provision of this Section 3.1 to the contrary
                  notwithstanding, no adjustment in the Exercise Price shall be
                  made if the amount of such adjustment would be less than one
                  percent, but any such amount shall be carried forward and an
                  adjustment with respect thereto shall be made at the time of
                  and together with any subsequent adjustment which, together
                  with such amount and any other amount or amounts so carried
                  forward, shall aggregate one percent or more.

                           (vii) Timing of Issuance of Additional Common Stock
                  Upon Certain Adjustments. In any case in which the provisions
                  of this Section 3.1(a) shall require that an adjustment shall
                  become effective immediately after a record date for an event,
                  the Company may defer until the occurrence of such event
                  issuing to the holder of this Warrant after such record date
                  and before the occurrence of such event the additional shares
                  of Common Stock or other property issuable or deliverable upon
                  exercise by reason of the adjustment required by such event
                  over and above the shares of Common Stock or other property
                  issuable or deliverable upon such exercise before giving
                  effect to such adjustment; provided, however, that the Company
                  upon request shall 

                                      -6-
<PAGE>
 
                  deliver to such holder a due bill or other appropriate
                  instrument evidencing such holder's right to receive such
                  additional shares or other property, and such cash, upon the
                  occurrence of the event requiring such adjustment.

          (b) Current Market Price. The Current Market Price shall mean, as of
any date, 5 % of the sum of the average, for each of the 20 consecutive Trading
Days immediately prior to such date, of either: (i) the high and low sales
prices of the Common Stock on such Trading Day as reported on the composite tape
for the principal national securities exchange on which the Common Stock may
then be listed, or (ii) if the Common Stock shall not be so listed on any such
Trading Day, the high and low sales prices of Common Stock in the
over-the-counter market as reported by the National Association of Securities
Dealers Automated Quotations System ("NASDAQ") for National Market Issues, or
(iii) if the Common Shares shall not be included in the NASDAQ National Market
System on any such Trading Day, the representative bid and asked prices at the
end of such Trading Day in such market as reported by NASDAQ, or (iv) if there
be no such representative prices reported by NASDAQ, the lowest bid and highest
asked prices at the end of such Trading Day in the over-the-counter market as
reported by the National Quotation Bureau, Inc., or any successor organization.
For purposes of determining Current Market Price, the term "Trading Days shall
mean a day on which an amount greater than zero can be calculated with respect
to the Common Stock under any one or more of the foregoing categories (i), (ii),
(iii) and (iv), and the "end" thereof, for the purposes of categories (iii) and
(iv), shall mean the exact time at which trading shall end on the New York Stock
Exchange. If the Current Market Price cannot be determined under any of the
foregoing methods, Current Market Price shall mean the fair value per share of
Common Stock on such date determined by the Board of Directors in good faith,
irrespective of any accounting treatment.

         (c) Statement Regarding Adjustments. Whenever the Exercise Price shall
be adjusted as provided in Section 3.1(a), and upon each change in the number of
shares of the Common Stock issuable upon exercise of this Warrant, the Company
shall forthwith file, at the office of any transfer agent for this Warrant and
at the principal office of the Company, a statement showing in detail the facts
requiring such adjustment and the Exercise Price and new number of shares
issuable that shall be in effect after such adjustment, and the Company shall
also cause a copy of such statement to be given to the holder of this Warrant.
Each such statement shall be signed by the Company's chief financial or
accounting officer. Where appropriate, such copy may be given in advance and may
be included as part of a notice required to be mailed under the provisions of
Section 3. l(d).

         (d) Notice to Holders. In the event the Company shall propose to take
any action of the type described in clause (iii), (iv, or (v) of Section 3.
l(a), the Company shall give notice to the holder of this Warrant, in the manner
set forth in Section 6.6, which notice shall specify the record date, if any,
with respect to any such action and the approximate date on which such action is
to take place. Such notice shall also set forth such facts with respect thereto
as shall be reasonably necessary to indicate the effect of such action (to the
extent such effect may be known at the date of such notice) on the Exercise
Price and the number, kind or class of shares or other securities or property
which shall be deliverable upon exercise of this Warrant. In the case of any
action which would require the fixing of a record date, such notice shall be
given at least 10 days prior to the date so faxed, and in case of all other
action, such notice shall be given at least 15 days prior to the taking of such
proposed action. Failure to give such notice, or any defect therein, shall not
affect the legality or validity of any such action.

         (e) Treasury Stock. For the purposes of this Section 3.1, the sale or
other disposition of any Common Stock of the Company theretofore held in its
treasury shall be deemed to be an issuance thereof.


                                      -7-
<PAGE>
 
         3.2 Costs. The registered holder of this Warrant shall pay all
documentary, stamp, transfer or other transactional taxes attributable to the
issuance or delivery of shares of Common Stock of the Company upon exercise of
this Warrant; provided further, and not in limitation of the foregoing, that the
Company shall not be required to pay any taxes which may be payable in respect
of any transfer involved in the issuance or delivery of any certificate for such
shares. The holder of this Warrant shall reimburse the Company for any such
taxes assessed against the Company.

         3.3 Reservations of Shares. The Company shall reserve at all times so
long as this Warrant remains outstanding, free from preemptive rights, out of
its treasury Common Stock or its authorized but unissued shares of Common Stock,
or both, solely for the purpose of effecting the exercise of this Warrant,
sufficient shares of Common Stock to provide for the exercise hereof.

         3.4 Valid Issuance. All shares of Common Stock which may be issued upon
exercise of this Warrant will upon issuance by the Company be duly and validly
issued, fully paid and nonassessable and free from all taxes, liens and charges
with respect to the issuance thereof attributable to any act or omission by the
Company, and the Company shall take no action which will cause a contrary result
(including without limitation, any action which would cause the Exercise Price
to be less than the par value, if any, of the Common Stock).


                                   ARTICLE IV
                                  Terms Defined

         As used in this Warrant, unless the context otherwise requires, the
following terms have the respective meanings set forth below or in the Section
indicated:

         "Board of Directors" -- the Board of Directors of the Company.

         "Common Stock" -- the Company's authorized Common Stock, $1.00 par
value per share.

         "Company" -- American Equity Investment Life Holding Company, a
Delaware corporation, and any other corporation assuming or required to assume
the obligations undertaken in connection with this Warrant.

         "Current Market Price" -- Section 3.1(b).

         "Outstanding" -- when used with reference to Common Stock at any date,
all issued shares of Common Stock (including, but without duplication, shares
deemed issued pursuant to Article E) at such date, except shares then held in
the treasury of the Company.

         "NASDAQ" -- Section 3.1(b).

         "Person" -- any individual, corporation, partnership, must,
organization, association or other entity or individual.

         "Securities Act" -- the Securities Act of 1933 and the rules and
regulations thereunder, all as the same shall be in effect at the time.

         "Trading Day" -- Section 3.1(b).


                                      -8-
<PAGE>
 
         "Warrant" --- this Warrant and any successor or replacement Warrant
delivered in accordance with Section 2.3 or 6.8.

         "Warrant Office" --- Section 2.1.

         "Warrant Shares" --- shall mean the shares of Common Stock purchased or
purchasable by the registered holder of this Warrant or the permitted assignees
of such holder upon exercise thereof pursuant to Article I hereof.

   
                                    ARTICLE V
                             Covenant of the Company

         The Company covenants and agrees that this Warrant shall be binding
upon any corporation succeeding to the Company by merger, consolidation or
acquisition of all or substantially all of the Company's assets.


                                   ARTICLE VI
                                  Miscellaneous

         6.1 Entire Agreement. This Warrant contains the entire agreement
between the holder hereof and the Company with respect to the shares which it
can purchase upon exercise hereof and the related transactions and supersedes
all prior arrangements or understanding with respect thereto.

         6.2 Governing Law. This Warrant shall be governed by and construed in
accordance with the laws of the State of Delaware.

         6.3 Waiver and Amendment. Any term or provision of this Warrant may be
waived at any time by the party which is entitled to the benefits thereof and
any term or provision of this Warrant may be amended or supplemented at any time
by agreement of the holder hereof and the Company, except that any waiver of any
term or condition, or any amendment or supplementation, of this Warrant must be
in writing. A waiver of any breach or failure to enforce any of the terms or
conditions of this Warrant shall not in any way affect, limit or waive a party's
rights hereunder at any time to enforce strict compliance thereafter with every
term or condition of this Warrant.

         6.4 Illegality. In the event that any one or more of the provisions
contained in this Warrant shall be determined to be invalid, illegal or
unenforceable in any respect for any reason, the validity, legality and
enforceability of any such provision in any other respect and the remaining
provisions of this Warrant shall not, at the election of the party for whom the
benefit of the provision exists, be in any way impaired.

         6.5 Copy of Warrant. A copy of this Warrant shall be filed among the
records of the Company.

         6.6 Notice. Any notice or other document required or permitted to be
given or delivered to the holder hereof shall be delivered at, or sent by
certified or registered mail to such holder at, the last address shown on the
books of the Company maintained at the Warrant Office for the registration of
this Warrant or at any more recent address of which the holder hereof shall have
notified the Company in writing. Any notice or other document required or
permitted to be given or delivered to the Company, other than such notice or
documents required to be delivered to the Warrant Office, shall be delivered at,
or sent by 

                                      -9-
<PAGE>
 
certified or registered mail to, the office of the Company at 500 Westown
Parkway, Des Moines, Iowa 50266 or such other address within the continental
United States of America as shall have been furnished by the Company to the
holder of this Warrant.

         6.7 Limitation of Liability: Not Stockholders. No provision of this
Warrant shall be construed as conferring upon the holder hereof the right to
vote, consent, receive dividends or receive notices other than as herein
expressly provided in respect of meetings of stockholders for the election of
directors of the Company or any other matter whatsoever as a stockholder of the
Company. No provision hereof, in the absence of affirmative action by the holder
hereof to purchase shares of Common Stock, and no mere enumeration herein of the
rights or privileges of the holder hereof, shall give rise to any liability of
such holder for the purchase price of any shares of Common Stock or as a
stockholder of the Company, whether such Liability is asserted by the Company or
by creditors of the Company.

         6.8 Exchange, Loss, Destruction, etc. of Warrant. Upon receipt of
evidence satisfactory to the Company of the loss, theft, mutilation or
destruction of this Warrant, and in the case of any such loss, theft or
destruction upon delivery of a bond of indemnity in such form and amount as
shall be reasonably satisfactory to the Company, or in the event of such
mutilation upon surrender and cancellation of this Warrant, the Company will
make and deliver a new Warrant of like tenor, in lieu of such lost, stolen,
destroyed or mutilated Warrant; provided, however, that the original recipient
of this Warrant shall not be required to provide any such bond of indemnity and
may in lieu thereof provide his agreement of indemnity. Any Warrant issued under
the provisions of this Section 6.8 in lieu of any Warrant alleged to be lost,
destroyed or stolen, or in lieu of any mutilated Warrant, shall constitute an
original contractual obligation on the part of the Company. This Warrant shall
be promptly canceled by the Company upon the surrender hereof in connection with
any exchange or replacement. The registered holder of this Warrant shall pay all
taxes (including securities transfer taxes) and all other expenses and charges
payable in connection with the preparation, execution and delivery of Warrants
pursuant to this Section 6.8.

         6.9 Assignment: Binding Effect. Subject to the provisions of Section
2.3 and Article V, this Agreement shall be binding upon and inure to benefit of
the Company and the holder of this Warrant and their respective heirs,
executors, administrators, successors, and assigns.

         6.10 Headings. The Article and Section and other headings herein are
for convenience only and are not a part of this Warrant and shall not affect the
interpretation thereof.

         IN WITNESS WHEREOF, the Company has caused this Warrant to be signed in
its name.


 Dated: April 30, 1997


                                AMERICAN EQUITY INVESTMENT LIFE
                                HOLDING COMPANY

  
                                By: /s/ James M. Gerlach
                                    -----------------------------     
                                Title: Executive Vice President  
                                       --------------------------


                                      -10-

<PAGE>
                                                                    Exhibit 10.4

 
THIS WARRANT HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS
AMENDED, OR THE SECURITIES LAWS OF ANY STATE (COLLECTIVELY, THE "ACTS"). NEITHER
THIS WARRANT NOR ANY INTEREST THEREIN MAY BE OFFERED- SOLD, TRANSFERRED, PLEDGED
OR OTHERWISE DISPOSED OF IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT
WITH RESPECT HERETO UNDER ALL OF THE APPLICABLE ACTS, OR AN OPINION OF COUNSEL
SATISFACTORY TO AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY TO THE EFFECT
THAT SUCH REGISTRATIONS ARE NOT REQUIRED.

                                     WARRANT

                           to Purchase Common Stock of
                 AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY
                           Expiring on April 30, 2000


         THIS IS TO CERTIFY THAT, for value received, SANDERS MORRIS MUNDY INC.,
a Texas corporation, or permitted assigns, is entitled to purchase from AMERICAN
EQUITY INVESTMENT LIFE HOLDING COMPANY, a Delaware corporation (the "Company"),
at the place where the Warrant Office designated pursuant to Section 2.1 is
located, at a purchase price per unit of $30,000 (as adjusted pursuant to the
terms of this Warrant, the "Exercise Price"), 22.75 units (the "Units") each
consisting of 2,500 shares of duly authorized, validly issued, fully paid and
nonassessable shares of Common Stock, $1.00 par value, of the Company (the
"Common Stock"), and 500 common stock purchase warrants (the "Unit Warrants")
with an exercise price of $12.00 per Unit, and is entitled also to exercise the
other appurtenant rights, powers and privileges hereinafter set forth. The
number of shares of the Common Stock purchasable hereunder and the Exercise
Price are subject to adjustment in accordance with Article III hereof. This
Warrant shall expire at 5:00 p.m., E.S.T., on April 30, 2000.

         Certain Terms used in this Warrant are defined in Article IV.

                                    ARTICLE I

                               Exercise of Warrant

         1.1 Method of Exercise. This Warrant may be exercised as a whole or in
part from time to time. To exercise this Warrant, the holder hereof or permitted
assignees of all rights of the registered owner hereof shall deliver to the
Company, at the Warrant Office designated in Section 2.1, (a) a written notice
in the form of the Subscription Notice attached as an exhibit hereto, stating
therein the election of such holder or such permitted assignees of the holder to
exercise this Warrant in the manner provided in the Subscription Notice, (b)
payment in full Of the Exercise Price (in the manner described below) for all
Warrant Shares and Unit Warrants purchased hereunder, and (c) this Warrant.
Subject to compliance with Section 3.l(a)(vi), this Warrant shall be deemed to
be exercised on the date of receipt by the Company of the Subscription Notice,
accompanied by payment for the Warrant Shares and Unit Warrants and surrender of
this Warrant, as aforesaid, and such date is referred to herein as the "Exercise
Date." Upon such exercise (subject as aforesaid), the Company shall issue and
deliver to such holder certificate(s) for the full number of the Warrant Shares
and Unit Warrants purchasable by such 
<PAGE>
 
holder hereunder, against the receipt by the Company of the total Exercise Price
payable hereunder for all the Warrant Shares, (a) in cash or by certified or
cashier's check or (b) by surrendering Warrant Shares having a Current Market
value equal to the Exercise Price for all the Warrant Shares, so purchased. The
Person in whose name the certificate(s) for Common Stock is to be issued shall
be deemed to have become a holder of record of such Common Stock on the Exercise
Date.

         1.2 Fractional Shares. In lieu of any fractional shares of Common Stock
which would otherwise be issuable upon exercise of this Warrant, the Company
shall issue a certificate for the next higher number of whole shares of Common
Stock for any fraction of a share which is one-half or greater. No shares will
be issued for less than one-half a share.

                                   ARTICLE II

                            Warrant Office; Transfer

         2.1 Warrant Office. The Company shall maintain an office for certain
purposes specified herein (the "Warrant Office"), which office shall initially
be the Company's office at 5000 Westown Parkway, Suite 440, Des Moines, Iowa
50266 and may subsequently be such other office of the Company or of any
transfer agent of the Common Stock in the continental United States as to which
written notice has previously been given to the holder of this Warrant. The
Company shall maintain, at the Warrant Office, a register for the Warrant, in
which the Company shall record the name and address of the person in whose name
this Warrant has been issued, as well as the name and address of each permitted
assignee of the rights of the registered owner hereof.

         2.2 Ownership of Warrant. The Company may deem and treat the person in
whose name this Warrant is registered as the holder and owner hereof
(notwithstanding any notations of ownership or writing hereon made by anyone
other than the Company) for all purposes and shall not be affected by any notice
to the contrary, until presentation of this Warrant for registration of transfer
as provided in this Article II.

         2.3 Transfer of Warrants. The Company agrees to maintain at the Warrant
Office books for the registration and transfer of this Warrant. The Company,
from time to time, shall register the transfer of this Warrant in such books
upon surrender of this Warrant at the Warrant Office properly endorsed or
accompanied by appropriate instruments of transfer and written instructions for
transfer satisfactory to the Company. Upon any such transfer, a new Warrant
shall be issued to the transferee and the surrendered Warrant shall be canceled
by the Company. The registered holder of this Warrant shall pay all taxes and
all other expenses and charges payable in connection with the transfer of
Warrants pursuant to this Section 2.3.

         2.4 Required Registration. The registered holder of this Warrant shall
be entitled to all of the rights and benefits of a shareholder under the
Registration Rights Agreement, dated April 30, 1997 (the "Registration Rights
Agreement"), between the Company and certain of its shareholders. The Warrant
Shares shall be considered Registrable Securities under the Registration Rights
Agreement. The terms of the Registration Rights Agreement are hereby


                                       2
<PAGE>
 
incorporated herein by reference for all purposes and shall be considered a part
of this warrant as if they had been fully set forth herein.

         2.5 Acknowledgment of Rights. The Company will, at the time of the
exercise of this Warrant in accordance with the terms hereof, upon the request
of the registered holder hereof, acknowledge in writing its continuing
obligation to afford to such holder any rights (including without limitation,
any right to registration of the Warrant Shares) to which such holder shall
continue to be entitled in accordance with the provisions of this Warrant,
provided that if the holder of this Warrant shall fail to make any such request,
such failure shall not affect the continuing obligation of the Company to afford
to such holder any such rights.

         2.6 Expenses of Delivery of Warrants. The Company shall pay all
expenses, taxes (other than securities and transfer taxes) and other charges
payable in connection with the preparation, issuance and delivery of Warrants
and related Warrant Shares hereunder.

         2.7 Compliance with Securities Laws. The holder hereof understands and
agrees that the following restrictions and limitations shall be applicable to
all Warrant Shares and Unit Warrants and resales or other transfers of such
Shares or Warrants pursuant to the Securities Act:

         (a) The holder hereof agrees that the Warrant Shares and Unit Warrants
shall not be sold or otherwise transferred unless the Warrant Shares or Unit
Warrants are registered under the Securities Act and state securities laws or
are exempt therefrom.

          (b) A legend in substantially the following form has been or will be
placed on the certificate(s) evidencing the Warrant Shares and the Unit
Warrants:

         "The securities represented by this certificate have not been
         registered under the Securities Act of 1933 or any state securities
         act. The securities have been acquired for investment and may not be
         sold, transferred, pledged or hypothecated unless (i) they shall have
         been registered under the Securities Act of 1933 and any applicable
         state securities act, or (ii) the corporation shall have been furnished
         with an opinion of counsel, satisfactory to counsel for the corporation
         that registration is not required under any of such acts."

          (c) Stop transfer instructions have been or will be imposed with
respect to the Warrant Shares and the Unit Warrants so as to restrict resale or
other transfer thereof, subject to this Section 2.7.

                                   ARTICLE III

                            Anti-Dilution Provisions

         3.1 Adjustment of Exercise Price and Number of Warrant Shares. The
Exercise Price shall be subject to adjustment from time to time as hereinafter
in this Article III provided. Upon each adjustment of the Exercise Price, except
pursuant to 3.l(a)(v), the registered holder of the Warrant shall thereafter be
entitled to purchase, at the Exercise Price resulting from such adjustment, the
number of shares of the Common Stock (calculated to the nearest whole share


                                       3
<PAGE>
 
pursuant to Section 1.2) obtained by multiplying the Exercise Price in effect
immediately prior to such adjustment by the number of shares of the Common Stock
purchasable pursuant hereto immediately prior to such adjustment and dividing
the product thereof by the Exercise Price resulting from such adjustment.

         (a) Exercise Price Adjustments. The Exercise Price shall be subject to
adjustment from time to time as follows:

                  (i) Issuances of Common Stock. If, at any time, the Company
         shall issue any Common Stock other than Excluded Stock (as hereinafter
         defined) without consideration or for a consideration per share less
         than the Exercise Price applicable immediately prior to such issuance,
         the Exercise Price -in effect immediately prior to each such issuance
         shall immediately (except as provided below) be adjusted by reducing
         such Exercise Price to an amount equal to the greater of (A) the result
         obtained by dividing (x) the consideration, if any, received by the
         Company upon such issuance by (y) the total number of shares of Common
         Stock issued by the Company and (B) $1.00.

         For the purpose of any adjustment of the Exercise Price pursuant to
         this clause (i) of this Section 3.l(a), the following provisions shall
         be applicable:

                  (A) Cash. In the case of the issuance of Common Stock for
         cash, the amount of the consideration received by the Company shall be
         deemed to be the. amount of the cash proceeds received by the Company
         for such Common Stock before deducting therefrom any reasonable
         discounts, commissions, taxes or other expenses allowed, paid or
         incurred by the Company for any underwriting or otherwise in connection
         with the issuance and sale thereof.

                  (B) Consideration Other Than Cash. In the case of the issuance
         of Common Stock (otherwise than upon the conversion of shares of
         capital stock or other securities of the Company) for a consideration
         in whole or in part other than cash, including securities acquired in
         exchange therefor (other than securities by their terms so
         exchangeable), the consideration other than cash shall be deemed to be
         the fair value thereof as determined by the Board of Directors in good
         faith, irrespective of any accounting treatment; provided, however,
         that such fair value as determined by the Board of Directors shall not
         exceed the aggregate Current Market Price of the shares of Common Stock
         being issued as of the date the Board of Directors authorizes the
         issuance of such shares.

                  (C) Options and Convertible Securities, etc. In case, at any
         time,. the Company shall issue any (i) options, warrants or other
         rights to purchase or acquire Common Stock other than Excluded Stock
         (whether or not at the time exercisable), (ii) securities by their
         terms convertible into or exchangeable for Common Stock (whether or not
         at the time so convertible or exercisable), or (iii) options, warrants
         or rights to purchase such convertible or exchangeable securities
         (whether or not at the time exercisable), the Exercise Price in effect
         immediately prior to each such issuance shall immediately (except as
         provided below) be reduced to the price determined in accordance with
         Section 3.1(a)(i) and the following:


                                       4
<PAGE>
 
                  (1) the aggregate maximum number of shares of Common Stock
         deliverable upon exercise of such options, warrants or other rights to
         purchase or acquire Common Stock shall be deemed to have been issued at
         the time such options, warrants or rights were issued and for a
         consideration equal to the consideration (determined in the manner
         provided in subclasses (A) and (B) above), if any, received by the
         Company upon the issuance of such options, warrants or rights plus the
         minimum purchase price provided in such options, warrants or rights for
         the Common Stock covered thereby;

                  (2) the aggregate maximum number of shares of Common Stock
         deliverable upon conversion of or in exchange for any such convertible
         or exchangeable securities, or upon the exercise of options, warrants
         or other rights to purchase or acquire such convertible or exchangeable
         securities and the subsequent conversion or exchange thereof, shall be
         deemed to have been issued at the time such securities were issued or
         such options, warrants or rights were issued and for a consideration
         equal to the consideration, if any, received by the Company for any
         such securities and related options, warrants or rights (excluding any
         cash received on account of accrued interest or accrued dividends),
         plus the additional consideration, if any, to be received by the
         Company upon the conversion or exchange of such securities and the
         exercise of any related options, warrants or rights (the consideration
         in each case to be determined in the manner provided in subclauses (A)
         and (B) above);

                  (3) on any change in the number of shares of Common Stock
         deliverable upon exercise of any such options, warrants or rights or
         conversion or of exchange for such convertible or exchangeable
         securities or any change in the consideration to be received by the
         Company upon such exercise, conversion or exchange, including, but not
         limited to, a change resulting from the anti-dilution provisions
         thereof, the Exercise Price as then in effect shall forthwith be
         readjusted to such Exercise Price as would have been obtained had an
         adjustment been made upon the issuance of such options, warrants or
         rights not exercised prior to such change, or securities not converted
         or exchanged prior to such change, on the basis of such change;

                  (4) on the expiration or cancellation of any such options,
         warrants or rights, or the termination of the right to convert or
         exchange such convertible or exchangeable securities, if the Exercise
         Price shall have been adjusted upon the issuance thereof, the Exercise
         Price shall forthwith be readjusted to such Exercise Price as would
         have been obtained had an adjustment been made upon the issuance of
         such options, warrants, rights or securities on the basis of the
         issuance of only the number of shares of Common Stock actually issued
         upon the exercise of such options, warrants or rights, or upon the
         conversion or exchange of such securities; and

                  (5) if the Exercise Price shall have been adjusted upon the
         issuance of any such options, warrants, rights or convertible or
         exchangeable securities, no further adjustment of the Exercise Price
         shall be made for the actual issuance of Common Stock upon the
         exercise, conversion or exchange thereof; provided, however, that no
         increase in the initial Exercise Price shall be made pursuant to this
         Section 3. l(a)(i)(C).


                                       5
<PAGE>
 
                  (ii) Excluded Stock. "Excluded Stock" shall mean shares of
         Conunon Stock issued or reserved for issuance by the Company (A) upon
         exercise of any stock purchase warrant issued by the Company prior to
         April 30, 19979 (B) upon exercise of any options or warrants issued to
         officers, directors or employees of the Company pursuant to a stock
         option incentive plan approved by the Board of Directors of the Company
         (provided that the aggregate number of shares of Common Stock which may
         be issued under any employee stock option incentive plans shall not
         exceed 20 % of the issued and outstanding shares of Common Stock of the
         company), (C) upon exercise of this Warrant, (D) to David J. Noble
         pursuant to the terms of the Stock Option Agreement dated as of
         ______________, 199_, (E) pursuant to the terms of any deferred
         compensation plan instituted by the Company for the benefit of certain
         national marketing organizations acting on behalf of the Company or
         certain officers of the Company or its subsidiaries which plan is
         approved by the Board of Directors of the Company, or (F) pursuant to a
         stock dividend, subdivision or split-up covered by clause (iv) of this
         Section 3. l(a).

                  (iii) Stock Dividends. If the number of shares of Common Stock
         outstanding at any time after the date of this Warrant is increased by
         a stock dividend payable in shares of Common Stock or by a subdivision
         or split-up of shares of Common Stock, then immediately after the
         record date fixed for the determinatioa of holders of Common Stock
         entitled to receive such stock dividend or the effective date of such
         subdivision or split-up, as the case may be, the Exercise Price shall
         be appropriately adjusted so that the ad usted Exercise Price shall
         bear the same relation to the Exercise Price in effect immediately
         prior to such adjustment as the total number of shares of Common Stock
         outstanding immediately prior to such action shall bear to the total
         number of shares of Common Stock outstanding immediately after such
         action.

                  (iv) Combination of Stock. If the number of shares of Common
         Stock outstanding at any tirne after the date of issuance of this
         Warrant is decreased by a combination of the outstanding shares of
         Common Stock, then, immediately after the effective date of such
         combination, the Exercise Price shall be appropriately adjusted so that
         the adjusted Exercise Price shall bear the same relation to the
         Exercise Price in effect immediately prior to such adjustment as the
         total number of shares of Common Stock outstanding immediately prior to
         such action shall bear to the total number of shares of Common Stock
         outstanding immediately after such action.

                  (v) Reorganizations, etc. In case of any capital
         reorganization of the Company, or of any reclassification of the Common
         Stock, or in case of the consolidation of the Company with or the
         merger of the Company with or into any other Person or of the sale,
         lease or other transfer of all or substantially all of the assets of
         the Company to any other Person, this Warrant shall, after such capital
         reorganization, reclassification, consolidation, merger, sale, lease or
         other transfer, be exercisable for the number of shares of stock or
         other securities or property to which the Common Stock issuable (at the
         time of such capital reorganization, reclassification, consolidation,
         merger, sale, lease or other transfer) upon exercise of this Warrant
         would have been entitled to receive upon such capital reorganization,
         reclassification, consolidation, merger, sale, lease or other transfer
         if such exercise had taken place; and in any such case, if necessary,
         the 

                                       6
<PAGE>
 
         provisions set forth herein with respect to the rights and interests
         thereafter of the holder of this Warrant shall be appropriately
         adjusted so as to be applicable, as nearly as may reasonably be, to any
         shares of stock or other securities or property thereafter deliverable
         on the exercise of this Warrant. Jn case of any distribution by the
         Company of any security (including rights or warrants to subscribe for
         any such securities, evidences of its indebtedness, cash or other
         assets to all of the holders of its Common Stock, then in each such
         case the Exercise Price in effect thereafter shall be determined by
         multiplying the Exercise Price in effect immediately prior thereto by a
         fraction the numerator of which shall be the total number of
         outstanding shares of Common Stock multiplied by the Current Market
         Price on the record date mentioned below, less the fair market value
         (as determined in good faith by the Board of Directors) of the
         securities, evidences of its indebtedness, cash or other assets
         distributed by the Company and the denominator of which shall be the
         total number of outstanding shares of Common Stock multiplied by the
         Current Market Price; such adjustment shall become effective as of the
         record date for the determination of stockholders entitled to receive
         such distribution. The subdivision or combination of shares of Common
         Stock issuable upon exercise of this Warrant at any time outstanding
         into a greater or lesser number of shares of Common Stock (whether with
         or without par value) shall not be deemed to be a reclassification of
         the Common Stock of the Company for the purposes of this clause (v).

                  (vi) Rounding of Calculations; Minimum Adjustment. All
         calculations under this Section 3.1(a) and under Section 3.1(b) shall
         be made to the nearest cent or to the nearest whole share (as provided
         in Section 1.2) share, as the case may be. Any provision of this
         Section 3.1 to the contrary notwithstanding, no adjustment in the
         Exercise Price shall be made if the amount of such adjustment would be
         less than one percent, but any such amount shall be carried forward and
         an adjustment with respect thereto shall be made at the time of and
         together with any subsequent adjustment which, together with such
         amount and any other amount or arnounts so carried forward, shall
         aggregate one percent or more.

                  (vii) Timing of Issuance of Additional Common Stock Upon
         Certain Adjustments. In any case in which the provisions of this
         Section 3.l(a) shall require that an adjustment shall become effective
         immediately after a record date for an event, the Company may defer
         until the occurrence of such event issuing to the holder of this
         Warrant after such record date and before the occurrence of such event
         the additional shares of Common Stock or other property issuable or
         deliverable upon exercise by reason of the adjustment required by such
         event over and above the shares of Common Stock or other property
         issuable or deliverable upon such exercise before giving effect to such
         adjustment; provided, however, that the Company upon request shall
         deliver to such holder a due bill or other appropriate instrument
         evidencing such holder's right to receive such additional shares or
         other property, and such cash, upon the occurrence of the event
         requiring such adjustment.

         (b) Current Market Price. The Current Market Price shall mean, as of
any date, 5 % of the sum of the average, for each of the 20 consecutive Trading
Days immediately prior to such date, of either: (i) the high and low sales
prices of the Common Stock on such Trading Day as reported on the composite tape
for the principal national securities exchange on


                                       7
<PAGE>
 
which the Common Stock may then be listed, or (ii) if the Common Stock shall not
be so listed on any such Trading Day, the high and low sales prices of Conimon
Stock in the over-the-counter market as reported by the National Association of
Securities Dealers Automated Quotations System ("NASDAQ") for National Market
Issues, or (iii) if the Common Shares shall not be included in the NASDAQ
National Market System on any such Trading Day, the representative bid and asked
prices at the end of such Trading Day in such market as reported by NASDAQ, or
(iv) if there be no such representative prices reported by NASDAQ, the lowest
bid and highest asked prices at the end of such Trading Day in the
over-the-counter market as reported by the National Quotation Bureau, Inc., or
any successor organization. For purposes of determining Current Market Price,
the term "Trading Day" shall mean a day on which an amount greater than zero can
be calculated with respect to the Common Stock under any one or more of the
foregoing categories (i), (ii), (iii) and (iv), and the "end" thereof, for the
purposes of categories (iii) and (iv), shall mean the exact time at which
trading shall end on the New York Stock Exchange. If the Current Market Price
cannot be determined under any of the foregoing methods, Current Market Price
shall mean the fair value per share of Common Stock on such date determined by
the Board of Directors in good faith, irrespective of any accounting treatment.

         (c) Statement Regarding Adjustments. Whenever the Exercise Price shall
be adjusted as provided in Section 3.l(a), and upon each change in the number of
shares of the Common Stock issuable upon exercise of this Warrant, the Company
shall forthwith file, at the office of any transfer agent for this Warrant and
at the principal office of the Company, a statement showing in detail the facts
requiring such adjustment and the Exercise Price and new number of shares
issuable that shall be in effect after such adjustment, and the Company shall
also cause a copy of such statement to be given to the holder of this Warrant.
Each such statement shall be signed by the Company's chief financial or
accounting officer. Where appropriate, such copy may be given in advance and may
be included as part of a notice required to be maued under the provisions of
Section 3.l(d).

         (d) Notice to Holders. In the event the Company shall propose to take
any action of the type described in clause (iii), (iv), or (v) of Section
3.1(a), the Company shall give notice to the holder of this Warrant, in the
manner set forth in Section 6.6, which notice shall specify the record date, if
any, with respect to any such action and the approximate date on which such
action is to take place. Such notice shall also set forth such facts with
respect thereto as shall be reasonably necessary to indicate the effect of such
action (to the extent such effect may be known at the date of such notice) on
the Exercise Price and the number, kind or class of shares or other securities
or property which shall be deliverable upon exercise of this Warrant. In the
case of any action which would require the fixing of a record date, such notice
shall be given at least 10 days prior to the date so fixed, and in case of all
other action, such notice shall be given at least 15 days prior to the taking of
such proposed action. Failure to give such notice, or any defect therein, shall
not affect the legality or validity of any such action.

         (e) Treasury Stock. For the purposes of this Section 3.1, the sale or
other disposition of any Common Stock of the Company theretofore held in its
treasury shall be deemed to be an issuance thereof.


                                       8
<PAGE>
 
         3.2 Costs. The registered holder of this Warrant shall pay all
documentary, stamp, transfer or other transactional taxes attributable to the
issuance or delivery of shares of Common Stock of the Company upon exercise of
this Warrant; provided further, and not in limitation of the foregoing, that the
Company shall not be required to pay any taxes which may be payable in respect
of any transfer involved in the issuance or delivery of any certificate for such
shares. The holder of this Warrant shall reimburse the Company for any such
taxes assessed against the Company.

         3.3 Reservations of Shares. The Company shall reserve at all times so
long as this Warrant remains outstanding, free from preemptive rights, out of
its treasury Common Stock or its authorized but unissued shares of Common Stock,
or both, solely for the purpose of effecting the exercise of this Warrant and
the Unit Warrants, sufficient shares of Common Stock to provide for the exercise
hereof.

         3.4 Valid Issuance. All shares of Common Stock and Unit Warrants which
may be issued upon exercise of this Warrant will upon issuance by the Company be
duly and validly issued, fully paid and nonassessable and free from all taxes,
liens and charges with respect to the issuance thereof attributable to any act
or omission by the Company, and the Company shall take no action which will
cause a contrary result (including without limitation, any action which would
cause the Exercise Price to be less than the par value, if any, of the Common
Stock).


                                   ARTICLE IV

                                  Terms Defined

         As used in this Warrant, unless the context otherwise requires, the
following terms have the respective meanings set forth below or in the Section
indicated:


         Board of Directors - the Board of Directors of the Company.

         Common Stock - the Company's authorized Common Stock, $1.00 par value
per share.

         Company - American Equity Investment Life Holding Company, a Delaware
corporation, and any other corporation assuming or required to assume the
obligations undertaken in connection with this Warrant.

         Current Market Price - Section 3.l(b).

         Outstanding - when used with reference to Common Stock at any date, all
issued shares of Common Stock (including, but without duplication, shares deemed
issued pursuant to Article III) at such date, except shares then held in the
treasury of the Company.

         NASDAQ -- Section 3.1(b).

         Person - any individual, corporation, partnership, trust, organization,
association or other 

                                       9
<PAGE>
 
entity or individual.

         Securities Act - the Securities Act of 1933 and the rules and
regulations thereunder, all as the same shall be in effect at the time.

         Trading Day -- Section 3. l(b).

         Units -- the investment units each consisting of 2,500 shares of
Conunon Stock of the Company and 500 Unit Warrants.

         Unit Warrants - the common stock purchase warrants issued by the
Company entitling the holder thereof to purchase shares of the Common Stock of
the Company at an exercise price of $12.00 per share for a term of two years
from their date of issuance.

         Warrant - this Warrant and any successor or replacement Warrant
delivered in accordance with Section 2.3 or 6.8.

         Warrant Office - Section 2. 1.

         Warrant Shares - shall mean the shares of Common Stock purchased or
purchasable by the registered holder of this Warrant or the permitted assignees
of such holder upon exercise thereof pursuant to Article I hereof.

                                    ARTICLE V

                             Covenant of the Company

         The Company covenants and agrees that this Warrant shall be bidding
upon any corporation succeeding to the Company by merger, consolidation or
acquisition of all or substantially all of the Company's assets.


                                   ARTICLE VI

                                  Miscellaneous

         6.1 Entire Agreement. This Warrant contains the entire agreement
between the holder hereof and the Company with respect to the shares which it
can purchase upon exercise hereof and the related transactions and supersedes
all prior arrangements or understanding with respect thereto.

         6.2 Governing Law. This Warrant shall be governed by and construed in
accordance with the laws of the State of Delaware.

         6.3 Waiver and Amendment. Any term or provision of this Warrant may be
waived t any time by the party which is entitled to the benefits thereof and any
term or provision of this Warrant may be amended or supplemented at any time by
agreement of the holder hereof and the 

                                       10
<PAGE>
 
Company, except that any waiver of any term or condition, or any amendment or
supplementation, of this Warrant must be in writing. A waiver of any breach or
failure to enforce any of the terms or conditions of this Warrant shall not in
any way affect, limit or waive a party's rights hereunder at any time to enforce
strict compliance thereafter with every term or condition of this Warrant.

         6.4 Illegality. In the event that any one or more of the provisions
contained in this Warrant shall be determined to be invalid, illegal or
unenforceable in any respect for any reason, the validity, legality and
enforceability of any such provision in any other respect and the remaining
provisions of this Warrant shall not, at the election of the party for whom the
benefit of the provision exists, be in any way impaired.

         6.5 Copy of Warrant. A copy of this Warrant shall be filed among the
records of the Company.

         6.6 Notice. Any notice or other document required or permitted to be
given or delivered to the holder hereof shall be delivered at, or sent by
certified or registered mail to such holder at, the last address shown on the
books of the Company maintained at the Warrant Office for the registration of
this Warrant or at any more recent address of which the holder hereof shall have
notified the Company in writing. Any notice or other document required or
permitted to be given or delivered to the Company, other than such notice or
documents required to be delivered to the Warrant Office, shall be delivered at,
or sent by certified or registered mail to, the office of the Company at 5000
Westown Parkway, Des Moines, Iowa 50266 or such other address within the
continental United States of America as shall have been furnished by the Company
to the holder of this Warrant.

         6.7 Limitation of Liability; Not Stockholders. No provision of this
Warrant shall be construed as conferring upon the holder hereof the right to
vote, consent, receive dividends or receive notices other than as herein
expressly provided in respect of meetings of stockholders for the election of
directors of the Company or any other matter whatsoever as a stockholder of the
Company. No provision hereof, in the absence of affirmative action by the holder
hereof to purchase shares of Common Stock, and no mere enumeration herein of the
rights or privileges of the holder hereof, shall give rise to any liability of
such holder for the purchase price of any shares of Common Stock or as a
stockholder of the Company, whether such liability is asserted by the Company or
by creditors of the Company.

         6.8 Exchange, Loss, Destruction, etc. of Warrant. Upon receipt of
evidence satisfactory to the Company of the loss, theft, mutilation or
destruction of this Warrant, and in the case of any such loss, theft or
destruction upon delivery of a bond of indemnity in such form and amount as
sliall be reasonably satisfactory to the Company, or in the event of such
mutilation upon surrender and cancellation of this Warrant, the Compaay will
make and deliver a new Warrant of like tenor, in lieu of such lost, stolen,
destroyed or mutilated Warrant; provided, however, that the original recipient
of this Warrant shall not be required to provide any such bond of indemnity and
may in lieu thereof provide his agreement of indemnity. Any Warrant issm under
the provisions of this Section 6.8 in lieu of any Warrant alleged to be lost,
destroyed or stolen, or in lieu of any mutilated Warrant, shall constitute an
original contractual obligation on the part of the Company. This Warrant shall
be promptly cancelled by the Company upon the 


                                       11
<PAGE>
 
surrender hereof in connection with any exchange or replacement. The registered
holder of this Warrant shall pay all taxes (including securities transfer taxes)
and all other expenses and charges payable in connection with the preparation,
execution and delivery of Warrants pursuant to this Section 6.8.

         6.9 Assignment; Binding Fffect. Subject to the provisions of Section
2.3 and Article V, this Agreement shall be binding upon and inure to benefit of
the Company and the holder of this Warrant and their respective heirs,
executors, administrators, successors, and assigns.

         6.10 Headings. The Article and Section and other headings herein are
for convenience only and are not a part of this Warrant and shall not affect the
interpretation thereof.

         IN WITNESS WHEREOF, the Company has caused this Warrant to be signed in
its name.

Dated: May 12, 1997

                         AMERICAN EQUITY INVESTMENT LIFE
                         HOLDING COMPANY



                         By: /s/ D.J. Noble
                             ----------------------------               
                             D.J. Noble, President


                                       12
<PAGE>
 
                               SUBSCRIPTION NOTICE

         The undersigned, the holder of the foregoing Warrant, hereby elects to
exercise purchase rights represented by said Warrant for, and to purchase
thereunder shares of the Common Stock covered by said Warrant and herewith makes
payment in full therefor pursuant to Section 1.1 of such Warrant, and requests
(a) that certificates for such shares (and any securities or other property
issuable upon such exercise) be issued in the name of, and delivered to,
______________________________________ and (b) if such shares shall not include
all of the shares issuable as provided in said Warrant, that a new Warrant of
like tenor and date for the balance of the shares issuable thereunder be
delivered to the undersigned.



                                   ------------------------------


Dated: _________________, 1999


                                   ASSIGNMENT

For value received, ___________________________hereby sells, assigns and
transfers unto __________________________________the within Warrant, together
with all right, title and interest therein and does hereby irrevocably
constitute and appoint ___________________ attorney, to transfer said Warrant on
the books of the Company, with full power of substitution.



                                   -----------------------------


Dated: __________________, 1999



                                       13

<PAGE>
 
                                                                    Exhibit 10.5

                         DEFERRED COMPENSATION AGREEMENT

         THIS AGREEMENT is made as of the 6th day of June, 1996, by and between
American Equity Investment Life Holding Company, a corporation organized under
the laws of the State of Delaware (the "Company"), and James Gerlach, an
individual residing in West Des Moines, Iowa (the "Employee"). As used in this
Agreement, the term "Company" includes all wholly-owned subsidiaries of American
Equity Investment Life Holding Company.

         WHEREAS, Employee is employed by the Company and the parties wish to
further define the employment relationship including Employee's rights with
respect to deferred compensation:

         NOW, THEREFORE, the parties hereby state their mutual understandings,
as follows:

         1. Employment. The Company agrees to continue to employ the Employee
and the Employee agrees to serve the Company in such capacity as its Board of
Directors (the "Board") may designate from time to time from the date hereof and
continuing until this Agreement is terminated by either party.

         2. Salary/Stock Compensation.

         (a) The Company shall pay the Employee from the date hereof, and
continuing during the term of this Agreement, annual compensation of $120,000
payable as set forth below.

         (b) For the period from the date of this Agreement through May 30,
1997, all of Employee's compensation, except amounts advanced in cash during
such period, shall be payable in shares of Common Stock, par value $1 per share,
of the Company (hereinafter referred to as "Stock"), the issuance and delivery
of which shall be deferred pursuant to Section 3 below. The parties agree and
acknowledge that the aggregate amount of deferred compensation hereunder shall
be $120,000 less cash advances of $39,054; that the fair value of the Stock is
$10 per share; and that the aggregate number of shares of Stock to be delivered
hereunder is 8,095 shares.

         (c) Beginning on June 1, 1997, and continuing until this Agreement is
terminated, Employee shall receive all compensation in cash.

         (d) The Employee has the status of a general unsecured creditor of the
Company with respect to Employee's right to receive deferred compensation
hereunder and this Agreement constitutes a mere promise by the Company to
deliver Stock in the future. The Stock shall consist of authorized but unissued
shares and the Company's promise to deliver the Stock shall remain unfunded
until and only to the extent the Stock is issued to Employee or his nominee.

         3. Deferred Compensation.

         (a) Employee hereby elects to defer all his/her salary pursuant to the
terms of this Agreement. Upon execution hereof, Company agrees to maintain a
reserve of authorized but unissued shares of its Common Stock which shall
include, and/or shall be increased on a quarterly basis to include, that number
of shares of Stock equal to the total amount of compensation then earned by
Employee but deferred pursuant hereto.

         (b) Neither the Employee nor any beneficiary designated by him/her
shall have any property interest whatsoever in the reserved shares until such
time as the Stock becomes distributable in accordance with the terms hereof.
<PAGE>
 
         4. Payment of Deferred Compensation.

         (a) On the 10th business day after the occurrence of any of the
following events (hereinafter referred to as "Trigger Events" or a "Trigger
Event"), Company will issue and deliver to Employee the Stock reserved for
his/her benefit pursuant to Section 3 above, provided, that, subject to and
conditioned upon compliance with subparagraph (b) of this Section 4, the
Employee may elect to receive the Stock over such later period as the Employee
may designate in writing but not to exceed five (5) years:

                  (i) Action by the Board of Directors (either by majority vote
         at any meeting of the Board duly called and held or by unanimous
         written consent of the Board) releasing Employee's rights to receive
         the Stock representing his/her deferred compensation; provided,
         however, that no such action shall be taken by the Board unless and
         until a public trading market exists for purchase and sale of the
         Stock.

                  (ii) Receipt by the Board of Employee's written notification
         of his/her resignation of employment with the Company.

                  (iii) The termination of the Employee's employment hereunder
         for any reason other than death, disability or resignation.

                  (iv) The Employee's disability, which shall be deemed to have
         occurred upon the Board's finding based on medical evidence
         satisfactory to it that Employee is and will be permanently and
         continuously disabled, either mentally or physically, such that he/she
         is unable to carry out the duties of his/her employment hereunder.

                  (v) The Employee's death, in which case the payment required
         under this Section shall be made to Employee's designated beneficiary,
         or in the absence of such designation, to the personal representative
         of his estate. The beneficiary referred to in this subparagraph may be
         designated or changed by the Employee (without the consent of any prior
         beneficiary) on a form provided by the Company and delivered to the
         Company before his/her death.

         (b) Any election by Employee to defer receipt of the Stock after the
occurrence of a Trigger Event must be made in a writing signed by Employee and
delivered to the Secretary of the Company on or before the earlier of the 9th
business day after the occurrence of a Trigger Event or the second anniversary
date of this Agreement. The Employee may elect to receive the Stock in up to
five (5) equal or specified unequal annual installments or to receive all of the
Stock on a specified date within five years after the applicable Trigger Event.
Should the Employee die before receiving all Stock to which he/she is entitled
hereunder, the remainder of such Stock shall be delivered to the Employee's
designated beneficiary.

         5. Stock Dividends. After the occurrence of any Trigger Event, Employee
shall be entitled to receive any and all dividends or other distributions on the
Stock held for Employee's benefit when and as declared by the Board; provided,
however, that dividends or other distributions payable in shares of Stock or in
any form other than cash shall be reserved as unissued shares which shall be
issued and delivered pursuant to Section 4 above. In the event cash dividends or
distributions on the Company's Stock are made after the date of this Agreement,
but prior to the occurrence of a Trigger Event, Company may elect to pay to
Employee the amount in cash which the Employee would have received as if the
Stock reserved for Employee hereunder had been issued and delivered, provided,
that any such cash payments will be treated as additional compensation to
Employee for services rendered.


                                      -2-
<PAGE>
 
         6. Adjustments.

         (a) Whenever a stock split, stock dividend or other relevant change in
capitalization of the Company occurs, the number of shares of Stock reserved for
Employee hereunder shall be appropriately adjusted to maintain his/her
proportionate interest in the Stock.

         (b) Adjustments and determinations under this Section 6 shall be made
by the Company's Board of Directors, whose decisions as to what adjustments or
determinations shall be made, and the extent thereof, shall be final, binding
and conclusive.

         7. Non-Assignability. The right of the Employee, his designated
beneficiary, or any other person to payment of deferred compensation hereunder
shall not be assigned, trans-deferred, pledged, or encumbered in any manner
whatsoever except by Employee's last will and testament or by the laws of
descent and distribution.

         8. Payments for Incapacitated Persons. If the Board shall find that any
person entitled to any payment hereunder is unable to care for his or her
affairs due to mental or physical incapacity, any payment due (unless a prior
claim therefor shall have been made by a duly appointed guardian, committee or
other legal representative) may be paid to the spouse, a child, a parent, or to
any person deemed by the Board to have incurred an expense for such person in
such a manner and proportions as the Board may in its discretion determine. Any
such payment shall discharge the liabilities of the Company hereunder to the
extent of the payment.

         9. No Definite Term of Employment. Nothing contained herein shall be
construed as conferring on the Employee the right to continue in the employment
of the Company as an executive or in any other capacity.

         10. Discretion of Board. The Board may interpret, construe, and
administer this Agreement in its discretion and no member of the Board shall be
liable to any person for any action taken or omitted in connection herewith
except for his own willful misconduct or lack of good faith.

         11. Binding Effect. This Agreement shall be binding upon and inure to
the benefit of the Company, its successors and assigns, and the Employee and
his/her heirs and legal representatives.

         12. Governing Law. This Agreement shall be construed with and governed
by the laws of the State of Iowa.

         13. Claims Procedures. The Board shall make all determinations as to
the right of the Employee to payment of compensation hereunder. Any denial by
the Board of a claim for payment under the Agreement shall be stated in writing
by the Board and delivered or mailed to the Employee. Any such notice shall set
forth the specific reasons for the denial in a clear, concise and non-technical
manner. Further, the Board shall afford a reasonable opportunity to an employee
whose claim for payment has been denied for a review of such denial.
Notwithstanding anything to the contrary in this Amendment or the Agreement, the
Board may pay Employee the full amount of his/her deferred compensation in
accordance with Section 4 of the Agreement unless the Company is insolvent
within the meaning of the Delaware Business Corporation Act. Except in the event
of insolvency, a claim may be denied only if no event requiring payment under
said Section 4 has occurred as the Board may reasonably determine.


                                      -3-
<PAGE>
 
         14. Restrictive Covenant.

         (a) Until the earlier of the date on which Employee receives all Stock
reserved for his/her benefit hereunder or the date of forfeiture of any
remaining benefits pursuant to subparagraph (b) of this Section 14, Employee
shall not compete with the Company in any way, directly or indirectly,
individually or as an officer, director, or employee or in any other capacity in
any insurance company or in any business similar or related to the business of
selling life insurance and/or annuities within the geographic area or areas
where Employee conducted activities on behalf of Company.

         (b) In the event Employee wrongfully competes with Company, Employee
shall forfeit any and all Stock yet to be issued and delivered to Employee in
accordance herewith.

         (c) For purposes of this Agreement, the term "compete" shall include,
but not be limited to, the following: (a) directly or indirectly owning, being
employed by, consulting with or working on behalf of a business entity or person
engaged in a business substantially similar to or competitive with Company; (b)
directly or indirectly soliciting any past or current account, or customer for
the benefit of any business entity or person engaged in a business substantially
similar to or competitive with Company; (c) directly or indirectly using,
employing, or recommending the use by any business entity or person engaged in a
business substantially similar to or competitive with Company, of any business
plan or practice used or employed by Company; and/or (d) directly or indirectly
soliciting any employee of Company to become employed by, consult with or obtain
an ownership interest in any business entity or person engaged in a business
substantially similar to or competitive with Company.

         15. Consulting Agreement. In the event of any Trigger Event caused by
Employee's resignation or separation from service for any reason, Employee
agrees to enter into a written consulting agreement in form and content
satisfactory to Company pursuant to which Employee shall agree to provide
consulting services to Company for a period not to exceed five (5) years after
the date of the applicable Trigger Event. If Employee shall fail to enter into
such a consulting agreement or if Employee should materially breach the terms
and conditions of the consulting agreement, Employee shall forfeit any and all
Stock yet to be issued and delivered to Employee in accordance herewith.

         IN WITNESS WHEREOF, the parties hereto have subscribed their names
effective as of the date and in the year first above written.


EMPLOYEE                             AMERICAN EQUITY INVESTMENT
                                     LIFE HOLDING COMPANY



By: /s/ James M.  Gerlach            By: /s/ D.J. Noble 
    --------------------------           -------------------------
    James M. Gerlach                     D.J. Noble, President



EMPLOYEE'S Designated Beneficiary:

Julia E. Gerlach, Wife                 
- ------------------------
<PAGE>
 
                 DEFERRED COMPENSATION AGREEMENT

         THIS AGREEMENT is made as of the 11th day of November, 1996, by and
between American Equity Investment Life Holding Company, a corporation organized
under the laws of the State of Delaware (the "Company"), and Terry Reimer, an
individual residing in West Des Moines, Iowa (the "Employee"). As used in this
Agreement, the term "Company" includes all wholly-owned subsidiaries of American
Equity Investment Life Holding Company.

         WHEREAS, Employee is employed by the Company and the parties wish to
further define the employment relationship including Employee's rights with
respect to deferred compensation:

         NOW, THEREFORE, the parties hereby state their mutual understandings,
as follows:

         1. Employment. The Company agrees to continue to employ the Employee
and the Employee agrees to serve the Company in such capacity as its Board of
Directors (the "Board") may designate from time to time from the date hereof and
continuing until this Agreement is terminated by either party.

         2. Salary/Stock Compensation.

         (a) The Company shall pay the Employee from the date hereof, and
continuing during the term of this Agreement, annual compensation of $120,000
payable as set forth below.

         (b) For the period from the date of this Agreement through June 30,
1997, all of Employee's compensation shall be payable in shares of Common Stock,
par value $1 per share, of the Company (hereinafter referred to as "Stock"), the
issuance and delivery of which shall be deferred pursuant to Section 3 below.
The parties agree and acknowledge that the aggregate amount of deferred
compensation hereunder shall be $66,154; that the fair value of the Stock is $10
per share; and that the aggregate number of shares of Stock to be delivered
hereunder is 6,615 shares.

         (c) Beginning on July 1, 1997, and continuing until this Agreement is
terminated, Employee shall receive all compensation in cash.

         (d) The Employee has the status of a general unsecured creditor of the
Company with respect to Employee's right to receive deferred compensation
hereunder and this Agreement constitutes a mere promise by the Company to
deliver Stock in the future. The Stock shall consist of authorized but unissued
shares and the Company's promise to deliver the Stock shall remain unfunded
until and only to the extent the Stock is issued to Employee or his nominee.

         3. Deferred Compensation.

         (a) Employee hereby elects to defer all his/her salary pursuant to the
terms of this Agreement. Upon execution hereof, Company agrees to maintain a
reserve of authorized but unissued shares of its Common Stock which shall
include, and/or shall be increased on a quarterly basis to include, that number
of shares of Stock equal to the total amount of compensation then earned by
Employee but deferred pursuant hereto.

         (b) Neither the Employee nor any beneficiary designated by him/her
shall have any property interest whatsoever in the reserved shares until such
time as the Stock becomes distributable in accordance with the terms hereof.
<PAGE>
 
         4. Payment of Deferred Compensation.

         (a) On the 10th business day after the occurrence of any of the
following events (hereinafter referred to as "Trigger Events" or a "Trigger
Event"), Company will issue and deliver to Employee the Stock reserved for
his/her benefit pursuant to Section 3 above, provided, that, subject to and
conditioned upon compliance with subparagraph (b) of this Section 4, the
Employee may elect to receive the Stock over such later period as the Employee
may designate in writing but not to exceed five (5) years:

                  (i) Action by the Board of Directors (either by majority vote
         at any meeting of the Board duly called and held or by unanimous
         written consent of the Board) releasing Employee's rights to receive
         the Stock representing his/her deferred compensation; provided,
         however, that no such action shall be taken by the Board unless and
         until a public trading market exists for purchase and sale of the
         Stock.

                  (ii) Receipt by the Board of Employee's written notification
         of his/her resignation of employment with the Company.

                  (iii) The termination of the Employee's employment hereunder
         for any reason other than death, disability or resignation.

                  (iv) The Employee's disability, which shall be deemed to have
         occurred upon the Board's finding based on medical evidence
         satisfactory to it that Employee is and will be permanently and
         continuously disabled, either mentally or physically, such that he/she
         is unable to carry out the duties of his/her employment hereunder.

                  (v) The Employee's death, in which case the payment required
         under this Section shall be made to Employee's designated beneficiary,
         or in the absence of such designation, to the personal representative
         of his estate. The beneficiary referred to in this subparagraph may be
         designated or changed by the Employee (without the consent of any prior
         beneficiary) on a form provided by the Company and delivered to the
         Company before his/her death.

         (b) Any election by Employee to defer receipt of the Stock after the
occurrence of a Trigger Event must be made in a writing signed by Employee and
delivered to the Secretary of the Company on or before the earlier of the 9th
business day after the occurrence of a Trigger Event or the second anniversary
date of this Agreement. The Employee may elect to receive the Stock in up to
five (5) equal or specified unequal annual installments or to receive all of the
Stock on a specified date within five years after the applicable Trigger Event.
Should the Employee die before receiving all Stock to which he/she is entitled
hereunder, the remainder of such Stock shall be delivered to the Employee's
designated beneficiary.

         5. Stock Dividends. After the occurrence of any Trigger Event, Employee
shall be entitled to receive any and all dividends or other distributions on the
Stock held for Employee's benefit when and as declared by the Board; provided,
however, that dividends or other distributions payable in shares of Stock or in
any form other than cash shall be reserved as unissued shares which shall be
issued and delivered pursuant to Section 4 above. In the event cash dividends or
distributions on the Company's Stock are made after the date of this Agreement,
but prior to the occurrence of a Trigger Event, Company may elect to pay to
Employee the amount in cash which the Employee would have received as if the
Stock reserved for Employee hereunder had been issued and delivered, provided,
that any such cash payments will be treated as additional compensation to
Employee for services rendered.


                                      -2-
<PAGE>
 
         6. Adjustments.

         (a) Whenever a stock split, stock dividend or other relevant change in
capitalization of the Company occurs, the number of shares of Stock reserved for
Employee hereunder shall be appropriately adjusted to maintain his/her
proportionate interest in the Stock.
          
         (b) Adjustments and determinations under this Section 6 shall be made
by the Company's Board of Directors, whose decisions as to what adjustments or
determinations shall be made, and the extent thereof, shall be final, binding
and conclusive.

         7. Non-Assignability. The right of the Employee, his designated
beneficiary, or any other person to payment of deferred compensation hereunder
shall not be assigned, trans- deferred, pledged, or encumbered in any manner
whatsoever except by Employee's last will and testament or by the laws of
descent and distribution.

         8. Payments for Incapacitated Persons. If the Board shall find that any
person entitled to any payment hereunder is unable to care for his or her
affairs due to mental or physical incapacity, any payment due (unless a prior
claim therefor shall have been made by a duly appointed guardian, committee or
other legal representative) may be paid to the spouse, a child, a parent, or to
any person deemed by the Board to have incurred an expense for such person in
such a manner and proportions as the Board may in its discretion determine. Any
such payment shall discharge the liabilities of the Company hereunder to the
extent of the payment.

         9. No Definite Term of Employment. Nothing contained herein shall be
construed as conferring on the Employee the right to continue in the employment
of the Company as an executive or in any other capacity.

         10. Discretion of Board. The Board may interpret, construe, and
administer this Agreement in its discretion and no member of the Board shall be
liable to any person for any action taken or omitted in connection herewith
except for his own willful misconduct or lack of good faith.

         11. Binding Effect. This Agreement shall be binding upon and inure to
the benefit of the Company, its successors and assigns, and the Employee and
his/her heirs and legal representatives.

         12. Governing Law. This Agreement shall be construed with and governed
by the laws of the State of Iowa.

         13. Claims Procedures. The Board shall make all determinations as to
the right of the Employee to payment of compensation hereunder. Any denial by
the Board of a claim for payment under the Agreement shall be stated in writing
by the Board and delivered or mailed to the Employee. Any such notice shall set
forth the specific reasons for the denial in a clear, concise and non-technical
manner. Further, the Board shall afford a reasonable opportunity to an employee
whose claim for payment has been denied for a review of such denial.
Notwithstanding anything to the contrary in this Amendment or the Agreement, the
Board may pay Employee the full amount of his/her deferred compensation in
accordance with Section 4 of the Agreement unless the Company is insolvent
within the meaning of the Delaware Business Corporation Act. Except in the event
of insolvency, a claim may be denied only if no event requiring payment under
said Section 4 has occurred as the Board may reasonably determine.

                                      -3-
<PAGE>
 
         14. Restrictive Covenant.

         (a) Until the earlier of the date on which Employee receives all Stock
reserved for his/her benefit hereunder or the date of forfeiture of any
remaining benefits pursuant to subparagraph (b) of this Section 14, Employee
shall not compete with the Company in any way, directly or indirectly,
individually or as an officer, director, or employee or in any other capacity in
any insurance company or in any business similar or related to the business of
selling life insurance and/or annuities within the geographic area or areas
where Employee conducted activities on behalf of Company.
 
         (b) In the event Employee wrongfully competes with Company, Employee
shall forfeit any and all Stock yet to be issued and delivered to Employee in
accordance herewith.

         (c) For purposes of this Agreement, the term "compete" shall include,
but not be limited to, the following: (a) directly or indirectly owning, being
employed by, consulting with or working on behalf of a business entity or person
engaged in a business substantially similar to or competitive with Company; (b)
directly or indirectly soliciting any past or current account, or customer for
the benefit of any business entity or person engaged in a business substantially
similar to or competitive with Company; (c) directly or indirectly using,
employing, or recommending the use by any business entity or person engaged in a
business substantially similar to or competitive with Company, of any business
plan or practice used or employed by Company; and/or (d) directly or indirectly
soliciting any employee of Company to become employed by, consult with or obtain
an ownership interest in any business entity or person engaged in a business
substantially similar to or competitive with Company.

         15. Consulting Agreement. In the event of any Trigger Event caused by
Employee's resignation or separation from service for any reason, Employee
agrees to enter into a written consulting agreement in form and content
satisfactory to Company pursuant to which Employee shall agree to provide
consulting services to Company for a period not to exceed five (5) years after
the date of the applicable Trigger Event. If Employee shall fail to enter into
such a consulting agreement or if Employee should materially breach the terms
and conditions of the consulting agreement, Employee shall forfeit any and all
Stock yet to be issued and delivered to Employee in accordance herewith.

         IN WITNESS WHEREOF, the parties hereto have subscribed their names
effective as of the date and in the year first above written.


EMPLOYEE                             AMERICAN EQUITY INVESTMENT
                                     LIFE HOLDING COMPANY



By: /s/ Terry Reimer                 By: /s/ D.J. Noble
    -----------------                    -------------------------     
    Terry Reimer                         D.J. Noble, President



EMPLOYEE'S Designated Beneficiary:

Angella Reimer                         
- ----------------------


                                      -4-
<PAGE>
 
                 DEFERRED COMPENSATION AGREEMENT

         THIS AGREEMENT is made this 31st day of December, 1997, by and between
American Equity Investment Life Holding Company, a corporation organized under
the laws of the State of Iowa (the "Company"), and David S. Mulcahy, an
individual residing in Des Moines, Iowa (the "Consultant"). As used in this
Agreement, the term "Company" includes all wholly-owned subsidiaries of American
Equity Investment Life Holding Company.

         WHEREAS, Consultant has been retained by the Company to provide
accounting, tax and other consulting services as the Company deems practicable
on an independent basis; and

         WHEREAS. the Consultant wishes to defer receipt of his compensation for
services provided pursuant to this Agreement, which compensation is to be paid
in stock of the Company;

         NOW, THEREFORE, the parties hereby state their mutual understandings,
as follows:

         1. Consulting Services. Consultant agrees to provide such accounting,
tax and other consulting as the Company may reasonably request during the period
from the date of this Agreement until this Agreement is terminated. Either party
may terminate this Agreement by 30 days prior written notice to the other party.

         2. Stock Compensation.

         (a) The Company shall pay the Consultant compensation of $150,000 for
all services rendered by Consultant to Company hereunder. Such compensation
shall be payable in shares of Common Stock, par value $1 per share, of the
Company (hereinafter referred to as "Stock"). The parties agree and acknowledge
that the fair value of the Stock as of the date of this Agreement is $16 per
share and Consultant will be entitled to receive 9,375 shares of Stock, subject
to deferral pursuant to Section 3 below.

         (b) The Consultant has the status of a general unsecured creditorof the
Company with respect to Consultant's right to receive deferred compensation
hereunder and this Agreement constitutes a mere promise by the Company to
deliver Stock in the future. The Stock shall consist of authorized but unissued
shares and the Company's promise to deliver the Stock shall remain unfunded
until and only to the extent the Stock is issued to Consultant or his/her
nominee.

         3. Deferred Compensation.

         (a) Consultant hereby elects to defer all his/her salary pursuant to
the terms of this Agreement. Upon execution hereof, Company agrees to maintain a
reserve of 9,375 authorized but unissued shares of its Common Stock.

         (b) Neither the Consultant nor any beneficiary designated by him/her
shall have any property interest whatsoever in the reserved shares until such
time as the Stock becomes distributable in accordance with the terms hereof.

         4. Payment of Deferred Compensation. On the 10th business day after the
occurrence of any of the following events (hereinafter referred to as "Trigger
Events" or a "Trigger Event"), Company will issue and deliver to Consultant the
Stock reserved for his/her benefit pursuant to Section 3 above:

         (a) Action by the Board of Directors (either by majority vote at any
meeting of the Board duly called and held or by unanimous written consent of the
Board) releasing Consultant's rights to receive the Stock representing his/her
deferred compensation.
<PAGE>
 
         (b) The Consultant's death, in which case the payment required under
this Section shall be made to Consultant's designated beneficiary, or in the
absence of such designation, to the personal representative of his estate. The
beneficiary referred to in this subparagraph may be designated or changed by the
Consultant (without the consent of any prior beneficiary) on a form provided by
the Company and delivered to the Company before his death.

         (c) The Consultant's disability, which shall be deemed to have occurred
upon the Board's finding based on medical evidence satisfactory to it that
Consultant becomes disabled due to injury or sickness in which he cannot perform
each of the material duties of his regular occupation.

         (d) The Consultant reaches age 65.

         (e) A "change of control" of Company shall be deemed to have occurred
when:

         (A) any person, organization or association of persons or organizations
acting in concert, excluding affiliates of the Company itself, shall acquire
more than fifty percent (50%) of the outstanding voting stock of the Company in
whole or in part by means of an offer made publicly to the holders of all or
substantially all of the outstanding shares of any one or more classes of the
voting securities of the Company to acquire such shares for cash, other property
or a combination thereof; or

         (B) any person, organization or association of persons or organizations
acting in concert shall succeed in electing two or more directors in any one
election in opposition to those proposed by management; or

         (C) the Company transfers all or substantially all of its operating
properties and assets to another person, organization or association of persons
or organizations, excluding affiliates of the Company itself; or

         (D) the Company shall consolidate with or merge into any person, form
or corporation unless the Company or a wholly-owned subsidiary shall be the
continuing corporation or the successor corporation.

         5. Stock Dividends. After the occurrence of any Trigger Event,
Consultant shall be entitled to receive any and all dividends or other
distributions on the Stock held for Consultant's benefit when and as declared by
the Board. In the event cash dividends or distributions on the Company's Stock
are made after the date of this Agreement, but prior to the occurrence of a
Trigger Event, Company may elect to pay to Consultant the amount in cash which
the Consultant would have received as if the Stock reserved for Consultant
hereunder had been issued and delivered, provided, that any such cash payments
will be treated as additional compensation to Consultant for services rendered.

         6. Adjustments.

         (a) Whenever a stock split, stock dividend or other relevant change in
capitalization of the Company occurs, the number of shares of Stock reserved for
Consultant hereunder shall be appropriately adjusted to maintain his/her
proportionate interest in the Stock.
          
         (b) Adjustments and determinations under this Section 6 shall be made
by the Company's Board of Directors, whose decisions as to what adjustments or
determinations shall be made, and the extent thereof, shall be final, binding
and conclusive.

                                      -2-
<PAGE>
 
         7. Non-Assignability. The right of the Consultant, his designated
beneficiary, or any other person to payment of deferred compensation hereunder
shall not be assigned, trans- deferred, pledged, or encumbered in any manner
whatsoever except by Consultant's last will and testament or by the laws of
descent and distribution.

         8. Payments for Incapacitated Persons. If the Board shall find that any
person entitled to any payment hereunder is unable to care for his or her
affairs due to mental or physical incapacity, any payment due (unless a prior
claim therefor shall have been made by a duly appointed guardian, committee or
other legal representative) may be paid to the spouse, a child, a parent, or to
any person deemed by the Board to have incurred an expense for such person in
such a manner and proportions as the Board may in its discretion determine. Any
such payment shall discharge the liabilities of the Company hereunder to the
extent of the payment.

         9. Discretion of Board. The Board may interpret, construe, and
administer this Agreement in its discretion and no member of the Board shall be
liable to any person for any action taken or omitted in connection herewith
except for his own willful misconduct or lack of good faith.

         10. Binding Effect. This Agreement shall be binding upon and inure to
the benefit of the Company, its successors and assigns, and the Consultant and
his/her heirs and legal representatives.

         11. Governing Law. This Agreement shall be construed with and governed
by the laws of the State of Iowa.


         IN WITNESS WHEREOF, the parties hereto have subscribed their names on
the date and in the year first above written.

CONSULTANT                           AMERICAN EQUITY INVESTMENT
                                     LIFE HOLDING COMPANY



By: /s/ David S. Mulcahy             By: /s/ D.J. Noble
    ---------------------                -----------------------          
    David S. Mulcahy                     D.J. Noble, President




Consultant'S Designated Beneficiary:

Elizabeth A.  Mulcahy    
- -------------------------         

<PAGE>
 
                                   EXHIBIT 21


Subsidiaries of American Equity Investment Life Holding Company 


                                                              State of
                                                            Incorporation
                                                            -------------

Insurance Subsidiary:

     American Equity Investment Life Insurance Company.......... Iowa

Noninsurance Subsidiary:

     American Equity Investment Properties, L.C................. Iowa

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 7
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<DEBT-HELD-FOR-SALE>                       601,897,562
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                           0
<MORTGAGE>                                           0
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                             618,261,367
<CASH>                                      15,891,779
<RECOVER-REINSURE>                             616,737
<DEFERRED-ACQUISITION>                      32,005,772
<TOTAL-ASSETS>                             683,011,836
<POLICY-LOSSES>                            541,082,179
<UNEARNED-PREMIUMS>                                  0
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                        6,315,598
<NOTES-PAYABLE>                             59,000,000
                                0
                                    625,000
<COMMON>                                     4,581,962
<OTHER-SE>                                  60,923,559
<TOTAL-LIABILITY-AND-EQUITY>               683,011,836
                                  11,170,655
<INVESTMENT-INCOME>                         26,356,472
<INVESTMENT-GAINS>                             151,750
<OTHER-INCOME>                                 275,032
<BENEFITS>                                  21,922,805
<UNDERWRITING-AMORTIZATION>                  3,946,133
<UNDERWRITING-OTHER>                         8,692,813
<INCOME-PRETAX>                              1,004,670
<INCOME-TAX>                                   760,483
<INCOME-CONTINUING>                            244,187
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   244,187
<EPS-PRIMARY>                                      .05
<EPS-DILUTED>                                      .05
<RESERVE-OPEN>                                 667,287
<PROVISION-CURRENT>                            580,845
<PROVISION-PRIOR>                            (133,100)
<PAYMENTS-CURRENT>                             318,507
<PAYMENTS-PRIOR>                               123,864
<RESERVE-CLOSE>                                672,661
<CUMULATIVE-DEFICIENCY>                      (133,100)
        

</TABLE>


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