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<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0001039947
<NAME> MERCHANTONLINE.COM, INC.
<MULTIPLIER> 1
<CURRENCY> USD
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> OCT-31-1999
<PERIOD-START> FEB-01-1999
<PERIOD-END> APR-30-1999
<EXCHANGE-RATE> 1
<CASH> 1,146,603
<SECURITIES> 0
<RECEIVABLES> 23,894
<ALLOWANCES> 0
<INVENTORY> 0
<CURRENT-ASSETS> 2,374,270
<PP&E> 1,153,956
<DEPRECIATION> (804,022)
<TOTAL-ASSETS> 17,939,629
<CURRENT-LIABILITIES> 1,479,650
<BONDS> 0
0
0
<COMMON> 22,868,526
<OTHER-SE> (6,678,547)
<TOTAL-LIABILITY-AND-EQUITY> 17,939,629
<SALES> 0
<TOTAL-REVENUES> 76,382
<CGS> 24,155
<TOTAL-COSTS> 2,955,666
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 0
<INCOME-PRETAX> (2,879,284)
<INCOME-TAX> 0
<INCOME-CONTINUING> 0
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (2,879,284)
<EPS-BASIC> (.06)
<EPS-DILUTED> 0
</TABLE>
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