APPLIED FILMS CORP
DEF 14A, 1999-09-24
SEMICONDUCTORS & RELATED DEVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 14A
                                 (Rule 14a-101)
                             INFORMATION REQUIRED IN
                                 PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
                  Proxy Statement Pursuant to Section 14(a) of
                       the Securities Exchange Act of 1934

Filed by the registrant  [X]

Filed by a party other than the registrant  [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only (as permitted by Rule
    14a-6(e)(2))
[X] Definitive Proxy  Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                            APPLIED FILMS CORPORATION
                (Name of registrant as specified in its charter)


    (Name of person(s) filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):
[X] No fee required
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11
         (1)     Title of each class of securities to which transaction applies:
         (2)     Aggregate number of securities to which transaction applies:
         (3)     Per  unit  price  or other  underlying  value  of  transaction
                 computed  pursuant  to  Exchange  Act Rule 0-11 (set forth the
                 amount on which the filing fee is calculated  and state how it
                 was determined):
         (4)     Proposed maximum aggregate value of transaction:
         (5)     Total fee Paid:
[ ] Fee paid previously with preliminary materials

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

         (1)      Amount previously paid:
         (2)      Form, schedule, or registration statement no.:
         (3)      Filing party:
         (4)      Date filed:
<PAGE>
                  NOTICE OF ANNUAL MEETING AND PROXY STATEMENT










                         ANNUAL MEETING OF SHAREHOLDERS

                                OCTOBER 26, 1999
[GRAPHIC OMITTED]



















                            APPLIED FILMS CORPORATION
                               LONGMONT, COLORADO
<PAGE>
                            APPLIED FILMS CORPORATION
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS


To Our Shareholders:

     The Annual Meeting of  Shareholders  of Applied Films  Corporation  will be
held at 9586 I-25 Frontage Road, Longmont,  Colorado 80504, on Tuesday,  October
26, 1999 at 9:00 A.M., local time, for the following purposes:

     1. To elect three (3)  directors,  one (1) for a term of one year,  and two
        (2) for terms of three years.

     2. To consider and vote upon a proposal to approve the Second  Amendment to
        the Applied Films Corporation 1997 Stock Option Plan.

     3. To transact such other  business as may properly come before the meeting
        or at any adjournment thereof.

     Shareholders of record at the close of business September 23, 1999, will be
entitled to vote at the meeting or any adjournment thereof.

     Whether or not you expect to be present in person at this meeting,  you are
urged  to sign the  enclosed  Proxy  and  return  it  promptly  in the  enclosed
envelope. If you do attend the meeting and wish to vote in person, you may do so
even though you have submitted a Proxy.


Dated:  September 24, 1999
Longmont, Colorado

John S. Chapin, Secretary
<PAGE>
                                                        Dated September 24, 1999



                            APPLIED FILMS CORPORATION
                             9586 I-25 FRONTAGE ROAD
                            LONGMONT, COLORADO 80504
                               ------------------

                                 PROXY STATEMENT

                     For the Annual Meeting of Shareholders
                           to be held October 26, 1999
                               ------------------

                   SOLICITATION OF PROXIES FOR ANNUAL MEETING

     This Proxy  Statement  is furnished to the  Shareholders  of Applied  Films
Corporation  in connection  with the  solicitation  by the Board of Directors of
proxies to be used at the Annual Meeting of  Shareholders  which will be held at
9586 I-25 Frontage Road,  Longmont,  Colorado  80504,  October 26, 1999, at 9:00
A.M., local time.

     The Annual Meeting is being held for the following purposes:

     1. To elect three (3)  directors,  one (1) for a term of one year,  and two
        (2) for terms of three years.

     2. To consider and vote upon a proposal to approve the Second  Amendment to
        the Applied Films Corporation 1997 Stock Option Plan.

     3. To transact such other  business as may properly come before the meeting
        or at any adjournment thereof.

     If a proxy in the form  distributed by the Company's  Board of Directors is
properly  executed and returned to the Company,  the shares  represented  by the
proxy will be voted at the Annual Meeting of Shareholders and at any adjournment
of that meeting. Where shareholders specify a choice, the proxy will be voted as
specified.  If no choice is specified,  the shares represented by the proxy will
be voted FOR the nominees  named by the Board of Directors in the proxy.  Shares
not voted at the meeting, whether by abstention,  broker non-vote, or otherwise,
will not be treated as votes cast at the meeting.  Votes cast at the meeting and
submitted by proxy will be tabulated by the Company's transfer agent.

     A proxy may be revoked prior to its exercise by delivering a written notice
of revocation to the secretary of the Company,  executing and delivering a proxy
of a later date or attending the meeting and voting in person. Attendance at the
meeting does not automatically act to revoke a proxy.
<PAGE>
                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

     On September 23, 1999, the record date for  determination  of  shareholders
entitled to vote at the Annual Meeting,  there were outstanding  3,493,398 total
shares of Common Stock. Shares cannot be voted unless the shareholder is present
at the meeting or is represented by proxy.

     The  following  table  sets  forth as of  September  1,  1999,  information
concerning persons known to management who may be deemed to be beneficial owners
of more than 5% of the Company's common stock.


               Name and Address of       Amount and Nature of       Percent of
                Beneficial Owner         Beneficial Ownership      Common Stock
               -------------------       --------------------      ------------

     Cecil Van Alsburg                       594,963 (1)               16%
     9586 I-25 Frontage Road
     Longmont, Colorado 80504

     John S. Chapin                          572,830 (2)               15%
     9586 I-25 Frontage Road
     Longmont, Colorado 80504

     Gentex Corporation                      369,000 (3)               10%
     600 N. Centennial Street
     Zeeland, Michigan 49464

     Benson Associates LLC                   338,700 (4)                9%
     111 SW 5th, Suite 2130
     Portland, Oregon 97204

     Harlan J. Byker                         217,000 (5)                6%
     1210 Birdie Lane
     Holland, MI 49423

     C. Richard Condon                       165,729 (6)                5%
     9586 I-25 Frontage Road
     Longmont, Colorado 80504

                                        2
<PAGE>
                                      NOTES

(1)      Includes (i) 559,418 shares held by Mr. Van Alsburg,  (ii) 1,000 shares
         held by Mr. Van Alsburg's spouse,  and (iii) options to purchase 34,545
         shares of Common Stock exercisable within 60 days.

(2)      Includes (i) 367,571  shares held by Mr.  Chapin,  (ii) 170,714  shares
         held by the John  Chapin  Family  Trust,  of which  Mr.  Chapin  is the
         Trustee,  and (iii)  options to purchase  34,545 shares of Common Stock
         exercisable within 60 days.

(3)      In a Schedule 13G, dated August 21, 1998, and delivered to the Company,
         Gentex Corporation ("Gentex") disclosed that it had acquired beneficial
         ownership of 369,000  shares of Common Stock.  Gentex has sole power to
         dispose of and vote all of such shares.

(4)      In a Schedule  13G,  dated  February  12,  1999,  and  delivered to the
         Company,  Benson  Associates LLC ("Benson")  disclosed on behalf of its
         investment advisory clients that it had acquired  beneficial  ownership
         of 354,000 shares of Common Stock.  Benson has sole power to dispose of
         and  vote all  such  shares.  Additional  information  provided  to the
         Company  indicates  that Benson has sold  subsequently  its  beneficial
         ownership of an additional  15,300 shares of Common Stock,  for a total
         beneficial ownership of 338,700 shares of Common Stock.

(5)      In a Schedule 13D,  dated March 18, 1999, and delivered to the Company,
         Mr.  Harlan J.  Byker  disclosed  on his  behalf  that he had  acquired
         beneficial  ownership of 217,000 shares of Common Stock.  Mr. Byker has
         sole power to dispose of and vote all such shares.

(6)      Includes (i) 131,184  shares held by Mr. Condon and (ii) options to
         purchase 34,545 shares of Common Stock exercisable within 60 days.

                                        3
<PAGE>
                       NOMINEES FOR ELECTION AS DIRECTORS

     The  Company's  Articles of  Incorporation  provide for the division of the
Board of  Directors  into  three  classes of nearly  equal  size with  staggered
three-year terms of office. The Articles of Incorporation provide that the Board
shall  consist of not less than five nor more than nine  members.  Following the
resignation  of Mr.  Jeffrey  Fergason on July 28, 1999,  the Board is currently
composed of six (6) members.  Three (3) persons have been nominated for election
to the Board to serve the terms  indicated  below.  The Board of  Directors  has
nominated the following persons to election to the Company's Board of Directors:

                                                        Annual Shareholder
                                                      Meeting at Which Term
                      Person                              Will Expire
                      ------                         ---------------------

                  Vincent Sollitto, Jr.                      2000
                  Richard P. Beck                            2002
                  Chad D. Quist                              2002

     Holders of common stock  should  complete the  accompanying  proxy.  Unless
otherwise directed by a shareholder's  proxy, it is intended that the votes cast
upon  exercise of proxies in the form  accompanying  this  statement  will be in
favor of electing the nominees as directors for the terms indicated above.  Each
of the nominees are presently serving as directors.  The following pages of this
Proxy Statement  contain more information about the nominees and other directors
of the Company.

     A  plurality  of the votes cast at the Annual  Meeting is required to elect
the  nominees as  directors of the Company.  As such,  the two  individuals  who
receive this number of votes cast by the holders of the  Company's  common stock
will be  elected  as  directors.  Shares  not voted at the  meeting,  whether by
abstention,  broker non-vote, or otherwise, will not be treated as votes cast at
the meeting.  Votes cast at the meeting and submitted by proxy will be tabulated
by the Company.

     If any nominee becomes  unavailable for election due to  circumstances  not
now known, the accompanying  proxy will be voted for such other person to become
a director as the Board of Directors selects.  The Board of Directors recommends
a vote FOR the election of each of the persons nominated by the Board.

                                        4
<PAGE>
     The  content  of the  following  table  is  based  upon  information  as of
September 1, 1999, furnished to the Company by the nominees and other directors.

<TABLE>
                                                                   Year First                                     Percent of
                                                                    Became a          Amount and Nature of          Common
                   Name                                 Age         Director          Beneficial Ownership          Stock
   ------------------------------------                -----      -------------      ----------------------       -----------
<S>                                                    <C>         <C>                <C>                          <C>
Nominee for Election as Director for Term
Expiring in 2000

Vincent Sollitto, Jr.                                   51            1999                     --                     *

Nominees for Election as Directors for Terms
Expiring in 2002

Richard P. Beck (a)(b)                                  66            1998                     --                     *

Chad D. Quist (a)(b)                                    37            1997                     --                     *

Directors Whose Terms Expire in 2001

John S. Chapin                                          58            1976                 572,830 (1)               15%

Cecil Van Alsburg                                       62            1976                 594,963 (2)               16%

Directors Whose Terms Expire in 2000

James A. Knister (a)(b)(c)                              61            1992                    2,000                   *

Thomas T. Edman                                         37            1998                 32,608 (3)                 *
</TABLE>
*Denotes ownership of less than one percent.
(a)      Member Audit Committee
(b)      Member Compensation Committee
(c)      Mr. Knister has resigned his position as a director of the Company
         effective October 26, 1999.

                                      NOTES

(1)      Includes (i) 367,571  shares held by Mr.  Chapin,  (ii) 170,714  shares
         held by the John  Chapin  Family  Trust,  of which  Mr.  Chapin  is the
         Trustee,  and (iii)  options to purchase  34,545 shares of Common Stock
         exercisable within 60 days.

(2)      Includes (i) 559,418 shares held by Mr. Van Alsburg,  (ii) 1,000 shares
         held by Mr. Van Alsburg's spouse,  and (iii) options to purchase 34,545
         shares of Common Stock exercisable within 60 days.

(3)      Includes  (i)  6,700  shares  held by  Mr.  Edman and (ii)  options  to
         purchase 25,908 shares of Common Stock exercisable within 60 days.

                                        5
<PAGE>
     Vincent Sollitto, Jr. has been nominated as a director of the Company for a
term beginning  October 1999. Mr Sollitto has been the Chief  Executive  Officer
since June 1996 and a member of the Board of Directors since July 1996 at Photon
Dynamics, Inc. From August 1993 to 1996, Mr. Sollitto was the General Manager of
Business Unit Operations for Fujitsu  Microelectronics,  Inc. From April 1991 to
August 1993,  he was the  Executive  Vice  President of Technical  Operations at
Supercomputer  Systems,  Incorporated.  Mr.  Sollitto  spent 21 years in various
positions,  including  Director  of  Technology  and  Process  at  International
Business   Machines   Corporation,   before   joining   Supercomputer   Systems,
Incorporated.  Mr.  Sollitto  serves as a director of Irvine  Sensors Corp.  Mr.
Sollitto is a graduate of Tufts College where he received a B.S.E.E. in 1970.

     Richard P. Beck has been a director  of the Company  since May 1998.  Since
1992,  Mr.  Beck has  served  as Chief  Financial  Officer  of  Advanced  Energy
Industries,  Inc., a manufacturer of power conversion and control systems. Since
1995, Mr. Beck has also served as a director of Advanced Energy Industries, Inc.
From  1987 to 1992,  Mr.  Beck  served as  Executive  Vice  President  and Chief
Financial Officer of Cimage Corporation,  a computer software company.  Mr. Beck
obtained a bachelors of science  degree in  accounting  and a masters  degree in
business administration in finance from Babson College.

     Chad D. Quist has been a director  of the Company  since  April  1997.  Mr.
Quist is the President of Information Products,  Inc., a wholly-owned subsidiary
of  Donnelly  Corporation,  and  has  been  employed  by  Donnelly  since  1995.
Information  Products,  Inc. is a leading  supplier of glass  components for the
touch screen industry.  From 1989 to 1995, Mr. Quist served as Vice President of
Fisher-Rosemont, Inc., an industrial instrumentation company. Mr. Quist obtained
a bachelors degree in engineering from Stanford  University and a masters degree
in  business  administration  from the  Kellogg  Graduate  School of Business at
Northwestern University.

     John  S.  Chapin  co-founded  Applied  Films  Lab,  Inc.  in  1976  and has
continuously served as Vice President - Research and a director of Applied Films
Corporation  since its  inception.  Mr.  Chapin is the  inventor  of the  planar
magnetron and co-inventor of a reactive  sputtering process control.  Mr. Chapin
obtained a bachelors of science degree in geophysics from the Colorado School of
Mines and a masters  degree in  electrical  engineering  from the  University of
Colorado.

     Cecil Van Alsburg  co-founded Applied Films Lab, Inc. in 1976 and served as
President and Chief Executive Officer from 1976 to May 1998. Mr. Van Alsburg has
also served as a director of Applied Films  Corporation  since its inception and
has been  Chairman  of the Board  since  January  1998.  Prior to 1976,  Mr. Van
Alsburg was employed in various capacities by Donnelly  Corporation for which he
had  worked  since  1957.  Mr. Van  Alsburg  majored  in civil  engineering  and
architecture at the University of Michigan.

     James A.  Knister has been a director of the Company  since 1992 and served
as the Company's non-employee Chairman from 1996 until January 1998. Mr. Knister
has been the Group Managing  Director of Ventures at Donnelly  Corporation since
January 1997.  From 1967 until  December  1996,  Mr.  Knister  served in various
capacities at Donnelly Corporation including,  from 1981 to 1994, as Senior Vice
President and Chief  Financial  Officer and, from 1994 until December 1996, as a
Senior Vice  President.  Mr.  Knister  also serves on the Board of  Directors of
X-Rite,  Incorporated.  Mr.  Knister  obtained a bachelors of science  degree in
industrial engineering and a masters degree in business  administration from the
University of Michigan.

     Thomas T. Edman has been  employed by the  Company  since June 1996 and has
served as its President and Chief  Executive  Officer since May 1998.  From June
1996 until May 1998, Mr. Edman served as Chief  Operating  Officer and Executive
Vice  President.  Mr.  Edman has also  served as a  director  of  Applied  Films
Corporation from July 1998 to the present.  From 1993 until joining the Company,
he served as  General  Manager of the High  Performance  Materials  Division  of
Marubeni  Specialty  Chemicals,  Inc., a subsidiary of a major Japanese  trading
corporation.  Mr.  Edman  obtained a  bachelors  of arts in East  Asian  studies
(Japan)  from Yale and a  masters  degree in  business  administration  from The
Wharton School at the University of Pennsylvania.

     The Board of  Directors,  which had four  meetings in the last fiscal year,
has two standing committees: the Audit Committee and the Compensation Committee.
If Mr.  Sollitto  is approved  as a  director,  it is  expected  that he will be
appointed  to  serve  on the  Compensation  Committee,  as  well  as  the  Audit
Committee.  The responsibilities of the Audit Committee,  which met twice during
the  last  fiscal  year,  include  making   recommendations  on  the  choice  of
independent public  accountants,  approving the scope of the audit and the audit
fee, reviewing financial statements

                                        6
<PAGE>
and  meeting  with such  accountants,  internal  auditors  and  management.  The
Compensation Committee's  responsibilities include making recommendations to the
Board with respect to executive  compensation,  including  salaries and bonuses,
and  administering  the Company's stock option plans and Employee Stock Purchase
Plan.  The  Compensation  Committee  met once during the last fiscal  year.  The
Company  has  no  nominating   committee.   All  directors   attended  at  least
three-fourths  of the  aggregate  number  of  meetings  of the  Board  and Board
committees which they were eligible to attend.

                            COMPENSATION OF DIRECTORS

     Directors  who are not  officers or  employees  of, or  consultants  to the
Company,  are paid an  annual  fee of  $10,000  and $800 per  Board  meeting  or
Committee meeting attended. Such directors are reimbursed for their expenses for
each  meeting  attended.  Directors  who are  employees  of the  Company are not
compensated for their service on the Board.

                       COMPENSATION OF EXECUTIVE OFFICERS

Committee Report on Executive Compensation

     The  Compensation  Committee of the Board of Directors  (the  "Committee"),
comprised  in fiscal 1999 of Jeffrey K.  Fergason,  James A. Knister and Chad D.
Quist, and currently  comprised of Chad D. Quist,  Richard P. Beck, and James A.
Knister,  is  responsible  for the  establishment  of the  level  and  manner of
compensation of the Company's  executive officers  ("Executive  Officers").  The
Committee  adheres to the  compensation  policies  and  practices of the Company
utilized in establishing the  compensation of all employees.  This is reflective
of the Company's  long-time  commitment to the participative  management process
and the resulting  emphasis on the collective  efforts and  achievements  of all
employees of the Company.

     Compensation  Philosophy.  The  Company's and the  Committee's  approach to
compensation  is to further the  Company's  goal of  empowering  its  employees,
working  individually and as a team, to achieve  personal and collective  goals.
The Company's  compensation  policies are intended to reward the  achievement of
annual and long-term goals, both personal and corporate, as well as to encourage
future excellent performance. Annual compensation, to date, has not been tied to
Company performance.

     Compensation  Policies and  Programs.  For fiscal year 1999,  the Company's
compensation  programs  consisted of cash  compensation and stock options.  Each
year  the  Company  utilizes  external  wage  surveys  to  determine  the  total
compensation levels of employees  performing roles with organizations of similar
size and like  function.  These pay  ranges  are then used to  establish  a base
compensation.  CEO  compensation is arrived at using the same methodology as for
other senior employees.

     The Company  believes stock options and stock  ownership  contribute to the
aligning of employee's interests with those of shareholders. The Company's Stock
Option Plan encourages  stock ownership by employees by authorizing the grant of
stock options to certain  employees of the Company.  In determining  the size of
individual   option  grants,   the  Committee   evaluates  each  employee's  job
responsibilities,  competitive  market  practices,  as well  as the  anticipated
potential that individual has in contributing to the success of the Company. One
stock  option was awarded in fiscal  1999 to Mr.  Edman for 15,000  shares.  See
"Compensation of Executive Officers -- Executive Compensation." The Company also
encourages stock ownership  through  participation  in the Company's  Employees'
Stock  Purchase  Plan.  This plan,  available to most  employees of the Company,
permits employees to purchase shares of the Company's common stock at a discount
(up to 15%) from the market price of such shares.

     The Committee will review the limitations on the  deductibility for certain
compensation  paid to  Executive  Officers  whose  annual  compensation  exceeds
$1,000,000  as imposed by ss.  162(m) of the Internal  Revenue Code. To date, no
officer has exceeded that level.

                                        7
<PAGE>
                             Compensation Committee
                          of the Board of Directors of
                            Applied Films Corporation

                                James A. Knister
                                 Richard P. Beck
                                  Chad D. Quist

Executive Compensation

     The following table sets forth the annual and long-term  compensation  paid
by the Company to its Chief  Executive  Officer and each of the  Company's  four
most highly  compensated  executive  officers  (collectively  referred to as the
"Named  Executives")  for services  rendered to the Company  during fiscal 1999,
1998 and 1997.

                           SUMMARY COMPENSATION TABLE

<TABLE>
                                                                                               Long Term
                                                         Annual Compensation                   Compensation
                                                   ---------------------------------          --------------
<S>                                            <C>          <C>           <C>              <C>               <C>
                                                                              Other
                                                                          Annual            Securities        All Other
                                               Fiscal                        Compen-        Underlying         Compen-
Name and Principal Position                     Year         Salary        sation ($)       Options(#)        sation(1)
- ---------------------------                     ----         ------        ----------       ----------        ---------
Cecil Van Alsburg (2)....................       1999           $110,628        -                     -           $3,122
     Chairman of the Board                      1998           $189,427       --                     -           $3,867
                                                1997           $174,658       --                    --               --
Thomas T. Edman..........................       1999           $136,310        -                15,000           $3,371
     President, Chief Executive                 1998           $141,114        -                     -           $2,955
     Officer                                    1997           $120,197        -                34,545               --
C. Richard Condon........................       1999           $112,142       --                     -           $2,774
     Vice President - Engineering               1998           $116,292       --                     -           $2,247
                                                1997           $109,157       --                     -               --
Roger Smith (3)..........................       1999           $112,142       --                     -           $3,047
     Director of Materials                      1998           $118,492       --                     -           $2,360
                                                1997           $109,174       --                     -               --
Graeme Hennessey.........................       1999           $129,818       --                     -           $3,211
     Vice President - Sales and                 1998           $137,297        -                     -           $2,829
     Marketing                                  1997           $126,384        -                     -               --
</TABLE>
(1)   Represents  Company  matches under the Company's  salary savings plan. See
      "Compensation   of  Executive   Officers  --  Executive   Compensation  --
      Benefits."

(2)   Mr. Van Alsburg retired from participating in the daily operations of  the
      Company  effective  July 2, 1999  and will not be part of the compensation
      pool going forward.

(3)   Mr. Smith assumed the Director of Accounting duties in May 1999  following
      the departure of Mr. Thomas D. Schmidt, Chief Financial Officer.

                                        8
<PAGE>
     Option Grants in Last Fiscal Year.  Under the Option  Plans,  key employees
and  certain  non-employee  directors  may be granted  options to  purchase  the
Company's  Common  Stock.  An aggregate  of 449,000  shares of Common Stock were
reserved for issuance  pursuant to the Option Plans.  Shown below is information
on grants of stock options during the 1999 fiscal year to Named Executives.
<TABLE>
<S>                               <C>                <C>                <C>            <C>             <C>
                                                                                                        Potential Realizable
                                                                                                       Value at Assumed
                                    Number of         % of Total                                          Annual Rates of
                                      Shares            Options                                             Stock Price
                                    Underlying        Granted to                                         Appreciation for
                                     Options         Employees in        Exercise      Expiration         Option Term (3)
             Name                  Granted (1)        Fiscal Year       Price $/Sh        Date                 5% 10%
- -------------------------------------------------------------------------------------------------------------------------------

Thomas T. Edman................       15,000             100%             $2.75          4/27/09       $26,689       $70,415

- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>
(1)      Options become exercisable one year after date of grant.
(2)      The exercise price is equal to or greater than the fair market value of
         the shares on the date the option is granted. The exercise price may be
         paid in cash.
(3)      These amounts are based on assumed rates of appreciation  only.  Actual
         gains,  if any, on stock option  exercises will be dependent on overall
         market conditions and on the future performance of the Company's Common
         Stock.  There can be no  assurance  that the amounts  reflected in this
         table will be realized.

     Fiscal Year-End Options Values.  Shown below is information with respect to
unexercised  options to purchase  shares of the  Company's  Common Stock granted
under the Option Plans to the Named Executives and held by them at July 3, 1999.
None of the Named Executives exercised any stock options during fiscal 1999.
<TABLE>
                                                 Number of Shares Subject to               Value of Unexercised
                                                  Unexercised Options Held                In-the-Money Options at
                                                       at July 3, 1999                        July 3, 1999(1)
                                                      -----------------                      ----------------
<S>                                              <C>                  <C>                  <C>               <C>
                      Name                          Exercisable        Unexercisable       Exercisable        Unexercisable
- ---------------------------------------------------------------------------------------------------------------------------
Cecil Van Alsburg.........................            34,545                    0           $13,355                   $0
Thomas T. Edman...........................            17,273               32,273                $0               $5,625
C. Richard Condon.........................            34,545                    0           $13,355                   $0
Roger Smith...............................            34,545                    0           $13,355                   $0
Graeme Hennessey..........................            34,545                    0           $18,697                   $0
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>
(1)      The value of unexercised  options reflects the increase in market value
         of the  Company's  Common Stock from the date of grant  through July 3,
         1999 (when the closing price of the  Company's  Common Stock was $3.125
         per  share).  Value  actually  realized  upon  exercise  by  the  Named
         Executives  will depend on the value of the  Company's  Common Stock at
         the time of exercise.

     Benefits. The Company provides group health and life insurance benefits and
supplemental unemployment benefits to its regular employees, including executive
officers.  The Company also maintains a salary savings plan in which all regular
employees of the Company are eligible to  participate.  The Company matches 100%
of the first 2% of an employee's  contribution  and 25% of a subsequent 4% of an
employee's contribution.

     Security Ownership of Management.  The following table shows, as of July 3,
1999, the number of shares  beneficially  owned by each of the Named  Executives
identified in the executive  compensation  tables of this proxy statement and by
all  Directors  and  Executive  Officers as a group.  Except as described in the
notes  following  the  table,  the  following   persons  have  sole  voting  and
dispositive power as to all of their respective shares.

                                        9
<PAGE>
<TABLE>
<S>                                                                  <C>                              <C>
Name                                                                   Amount and Nature of             Percent of
                                                                       Beneficial Ownership            Common Stock
- -------------------------------------------------------------------------------------------------------------------
Cecil Van Alsburg.................................................         594,963 (1)                   16.0%

Thomas T. Edman...................................................          23,973 (2)                     *

C. Richard Condon.................................................         165,729 (3)                    4.5%

Roger Smith.......................................................          34,545 (4)                     *

Graeme Hennessey..................................................          34,545 (4)                     *

All Executive Officers and Directors as a Group (12 persons)             1,457,924                       39.3%
- -------------------------------------------------------------------------------------------------------------------
</TABLE>
*        Denotes ownership of less than one percent.

(1)      Includes (i) 559,418 shares held by Mr. Van Alsburg,  (ii) 1,000 shares
         held by Mr. Van Alsburg's spouse,  and (iii) options to purchase 34,545
         shares of Common Stock that are fully vested and exercisable  within 60
         days.

(2)      Includes  (i) 6,700  shares  held  by  Mr. Edman  and  (ii)  options to
         purchase 17,273  shares  of  Common  Stock  exercisable within 60 days.

(3)      Includes  (i) 131,184 shares  held  by  Mr. Condon  and (ii) options to
         purchase  34,545 shares  of Common  Stock  that  are fully  vested  and
         exercisable within 60 days.

(4)      Comprised of options to purchase 34,545 shares of Common Stock that are
         fully vested and exercisable.

                                       10
<PAGE>
                     APPROVAL OF THE SECOND AMENDMENT TO THE
                            APPLIED FILMS CORPORATION
                             1997 STOCK OPTION PLAN


     On September 21, 1999, the Board of Directors  adopted the Second Amendment
(the  "Amendment") to the Applied Films  Corporation 1997 Stock Option Plan (the
"Plan"),  subject to  approval  by the  Company's  shareholders.  The  following
summary of the Plan is  subject  to the  specific  provisions  contained  in the
complete  text of the Plan and in the  Amendment set forth in Appendix A to this
Proxy Statement.

General

     The Plan currently provides for the granting of options to key employees of
the Company and its  subsidiaries to purchase,  in the aggregate,  not more than
172,500 shares of Common Stock of the Company. The Plan was adopted by the Board
of  Directors  of the  Company  on  April  29,  1997,  and was  approved  by its
shareholders  on April 29, 1997. The First  Amendment to the Plan was adopted by
the Board of Directors of the Company on September 10, 1997, and was approved by
its shareholders on September 19, 1997.

Amendment

     The Amendment  increases the maximum number of shares  available  under the
Plan from 172,500 to 272,500 shares of common stock.

Purpose

     The  purpose of the Plan is to  encourage  stock  ownership  by certain key
employees  of the Company and to provide  them with an  additional  incentive to
contribute to the success of the Company.

Administration of the Plan

     The Plan is administered  by the  Compensation  Committee  appointed by the
Company's  Board of Directors (the  "Committee"),  which  currently  consists of
three  Directors who are not officers or employees of the Company.  The Board of
Directors may remove  members from or add members to the committee and will fill
any vacancies on the Committee. The Committee is authorized to determine, within
the group of eligible  persons,  those persons who are to receive  options,  the
number of shares  subject to each  option,  the option term  (subject to certain
limitations) and such other matters as are specified in the Plan.

Eligibility

     Key employees of the Company are eligible to  participate  in the Plan. The
Committee is  authorized  to  determine,  within the group of eligible  persons,
those persons who are to receive options.  In making  selections,  the Committee
may consider the  recommendations of the Company's chief executive officer,  the
nature of the services rendered by the respective  employees,  their present and
potential  contributions  to  the  Company's  success  and  the  success  of the
particular  subsidiary or division of the Company by which they are employed and
such other factors as the Committee  shall deem  relevant.  An optionee may hold
more than one option,  but only on the terms and subject to the restrictions set
forth in the Plan or any  agreement  executed  pursuant to the Plan.  No person,
while a member of the  Committee,  shall be eligible to receive an option  under
the Plan.

Securities Subject to Option Grants

     If the  Amendment  is  approved,  the Plan will  provide  that a maximum of
272,500 shares of the Company's Common Stock are authorized for sale pursuant to
options  granted under the Plan.  Upon the  expiration or termination of options
without  exercise,  the shares  covered by those  options  may be the subject of
other  options  granted  under  the  Plan.  The Plan  provides  for  appropriate
adjustments  in the number of shares and option prices in the event of any stock
dividends, reclassification of shares or recapitalization to prevent dilution of
the interests of the optionees.

                                       11
<PAGE>
Term of Plan and Amendments

     The Plan  automatically  terminates  on April 29, 2007,  unless  terminated
earlier by the Board of Directors.  The Board of Directors may amend the Plan at
any time,  except that no  amendment  may,  without  shareholder  approval:  (i)
increase  the maximum  number of shares  which may be subject to the Plan;  (ii)
increase the maximum number of shares which may be optioned to any one employee;
(iii)  change the  designation  of the class of  employees  eligible to received
options;  (iv) materially  increase the benefits  accruing to the option holders
under the Plan;  (v)  decrease the price at which  options may be granted;  (vi)
remove  the  administration  of the Plan from the  Committee;  (vii)  render any
member of the  Committee  eligible  to  receive  an option  under the Plan while
serving on the  Committee;  or (viii) permit the grant of options under the Plan
after the Plan terminates.

Transferability of Options

     Options  may not be  transferred  except by will or the laws of descent and
distribution  upon an  optionee's  death.  During the  lifetime of an  optionee,
options  may be  exercised  only by the  optionee.  The  Company may impose such
restrictions  on shares  acquired  pursuant  to the  exercise of an option as it
deems advisable,  including, without limitation,  restrictions under federal and
state securities laws.

Merger or Consolidation

     The Plan provides that if the Company is the surviving  corporation  in any
merger  or  consolidation,  or if the  Company  is  merged  into a wholly  owned
subsidiary solely for purposes of changing the Company's state of incorporation,
each outstanding  option will pertain to the securities to which a holder of the
number of shares of stock  subject to the option would have been  entitled.  The
Plan provides also that upon a sale of all or substantially all of the Company's
assets or the  dissolution  or  liquidation  of the Company or in the event of a
merger or consolidation  in which the Company is not the surviving  corporation,
outstanding options under the Plan will terminate.  However, optionees will have
the right, immediately prior to such sale of assets, dissolution or liquidation,
or  merger  or   consolidation  in  which  the  Company  is  not  the  surviving
corporation, to exercise any unexercised options, in whole or in part.

The Grant of Stock Options

     All options granted under the Plan are incentive stock options  ("ISOs") as
defined in Section 422 of the  Internal  Revenue  Code of 1986,  as amended (the
"Code").  The  primary  characteristics  of ISOs are set forth  below  under the
caption  "Federal  Tax  Consequences."  Each  option is  evidenced  by a written
agreement  containing  such terms and  conditions as may be  established  by the
Committee.  Nothing contained in the Plan or any agreement  executed pursuant to
the Plan will confer upon any participant the right to continue in the employ of
the Company or obligates the Company to retain the participant in its employ for
any period.

     Each option  agreement  will state the per share  purchase price at which a
share of Common Stock may be  purchased.  The exercise  price for each option is
required  to equal  the fair  market  value of the  shares on the date of grant,
unless the optionee owns shares  representing  more than 10% of the total voting
power at the time of grant,  in which case the option price is required to equal
110% of the fair  market  value of the shares on the date of grant.  Fair market
value is equal to the closing sale price as reported on the National Association
of Securities  Dealers  Automated  Quotation System ("NASDAQ") or, if no sale of
shares are reported on the date of grant,  on the next  preceding  date on which
there was a sale reported by NASDAQ.  The option price for each share  purchased
pursuant to the  exercise  of an option is payable in full upon  delivery to the
optionee  of  certificates  for such  shares,  and is payable  in United  States
dollars in cash or by check bank  draft or money  order  payable to the order of
the Company.

When Options May Be Exercised

     The  term of each  option  granted  under  the  Plan is  determined  by the
Committee  and may not be more than ten years from the date of grant.  An option
may not be exercised with respect to less than 100 shares,  unless the remaining
shares covered by an option are fewer than 100 shares.  Options may be exercised
in any  order  regardless  of the date of grant or the  existence  of any  other
outstanding stock option.

     Each option holder will receive,  annually, a report setting forth: (i) the
number of options held by the option  holder,  (ii) the grant  dates,  (iii) the
vesting dates, (iv) the exercise prices, (v) the expiration dates, and (vi) with
respect to options  exercised,  the number of shares  purchased and the purchase
date.

                                       12
<PAGE>
Termination of Employment; Retirement; Disability; Death

     If an optionee's  employment with the Company terminates for a reason other
than death, disability or retirement,  his or her options are exercisable at any
time prior to the expiration date of the option, or within thirty days after the
date of termination of employment, whichever period is shorter. An option may be
exercised  only  to  the  extent  the  option  is  exercisable  at the  date  of
termination of employment. Further, options are void immediately upon acceptance
of employment with a competitor or if an employee assists a competitor.

     Upon  termination of employment due to retirement or on account of death or
physical disability, options are exercisable at any time prior to the expiration
date of the  option,  or within  ninety  days after the date of  termination  of
employment,  whichever  period is shorter.  Options may be exercised only to the
extent such options were exercisable at the date of retirement or disability. If
a retired employee ceases to be retired (as determined by the Company),  options
must be  exercised  within  thirty  (30) days of the date on which  the  retired
employee  ceases to be  retired;  provided  that if a retired  employee  accepts
employment  with or otherwise  aids or assists a competitor of the Company,  all
options will be void on the date such employment was accepted or such assistance
was provided.

     In the event of an  optionee's  death during  employment,  any  outstanding
option may thereafter be exercised by the optionee's legal  representative or by
any  person or  persons  who shall  have  acquired  the  option  by  bequest  or
inheritance  at any time  prior to the  expiration  date of the option or within
ninety days after the date of death, whichever period is shorter. An option will
be exercisable only to the extent it was exercisable at the date of death.

     Nothing in the Plan or in any option  agreement will limit or affect in any
way the right of the Company to terminate an  optionee's  employment at any time
or be deemed to confer upon any optionee any right to continue in the employment
of the Company.

Federal Tax Consequences

     The following paragraphs summarize the federal income tax consequences with
respect to the grant of options and  acquisitions  and  dispositions  of shares,
based upon management's  understanding of existing federal income tax laws. This
summary is  necessarily  general in nature and does not purport to be  complete.
Also,  state and local income tax  consequences  are not  discussed and may vary
from locality to locality.

     The grant of options under the Plan will not result in the  recognition  of
income to recipients.  In general,  recipients of ISOs do not recognize  taxable
income at the time of grant or at the time of exercise.  Further,  if the shares
acquired  as a result of the  exercise  of an ISO are  disposed of more than two
years  after the date the  option was  granted  and more than one year after the
date  the  option  was  exercised,  the  entire  gain,  if  any,  realized  upon
disposition  is entitled to capital gain  treatment.  As a result,  no deduction
will be  allowable  to the  Company in  connection  with either the grant or the
exercise  of an ISO,  except  in the case of a  "disqualifying  disposition"  as
defined in the Plan.

     The exercise of an ISO may result in an alternative  minimum tax liability.
Optionees who have tax preference  items or who suspect that they may be subject
to the alternative minimum tax should consult a tax advisor.

     The rules  governing the tax  treatment of options and stock  acquired upon
the exercise of options are quite technical; therefore, the above description of
tax  consequences  is  necessarily  general in nature and does not purport to be
complete. In addition, the tax consequences under applicable state or local laws
may not be the same under federal law.

Required Vote for Approval

     At the Annual Meeting, the shareholders are being requested to consider and
approve the First  Amendment  to the Plan,  which would  increase  the number of
shares  reserved  for  issuance  under the Plan from  172,500  to  272,500.  The
affirmative  vote of a  majority  of the  holders of the  Company's  outstanding
voting stock  represented and voted at the Annual Meeting is required to approve
the Plan.

     The  Board of  Directors  recommends  a vote  FOR  approval  of the  Second
Amendment to the Applied Films Corporation 1997 Stock Option Plan.

                                       13
<PAGE>
                      SHAREHOLDER RETURN PERFORMANCE GRAPH

     The following line graph compares the cumulative total  shareholder  return
on the  Company's  Common Stock with the  cumulative  total return of the NASDAQ
Stock Market  (U.S.) and the  cumulative  total return of an industry peer group
(the "Peer Group") for the period  commencing  November 21, 1997,  the effective
date of the Company's initial public offering, and ending July 3, 1999. The Peer
Group consists of Southwall  Technologies,  Inc., Intevac,  Inc., and Three-Five
Systems,  Inc. The graph assumes the  investment of $100 on November 21, 1997 in
the Company's  Common  Stock,  the NASDAQ Stock Market (U.S.) and the Peer Group
Index with dividends reinvested.









    ------------------------------------------------------------------------







     -----------------------------------------------------------------------


<TABLE>




Applied Films Corp  (AFCO)                                                                            11/21/97
                                                                                                  % Peer Group
Peer Group Cumulative Total Return                       Weighted Cumulative Total Return           Market Cap
                                                      ---------------------------------------     --------------
<S>                                       <C>              <C>            <C>         <C>                 <C>
(Weighted Average by Market Value)                         11/21/97       6/27/98     7/3/99              7/3/99

Peer Group Weighted Average:                                    100            84         58                100%
Total Market Cap for the Peer Group                                                                          288
Intevac Inc                                IVAC                 100            97         49              41.57%
Southwall Technologies Inc                 SWTX                 100            65         51              13.48%
Three-Five Sys Inc                         TFS                  100            81         68              44.95%
</TABLE>

                                       14
<PAGE>
                               OTHER APPOINTMENTS

     During the July 26, 1999 Board of Directors  meeting,  Larry  Firestone was
named Chief Financial Officer and elected Treasurer of Applied Films.

                  RELATIONS WITH INDEPENDENT PUBLIC ACCOUNTANTS

     The combined  consolidated  financial  statements  of the Company have been
examined by Arthur Andersen LLP,  independent  certified public  accountants.  A
representative  of Arthur  Andersen  LLP is expected to be present at the annual
meeting  with the  opportunity  to make a  statement,  if  desired,  and will be
available  to respond  to  appropriate  questions.  It is  anticipated  that the
Company's Audit  Committee will select the Company's  auditors before the end of
this calendar year.

                   SHAREHOLDER PROPOSALS--2000 ANNUAL MEETING

     Any proposal of a  shareholder  intended to be presented  for action at the
2000 annual  meeting of the Company must be received by the Company at 9586 I-25
Frontage Road,  Longmont,  Colorado  80504,  not later than May 18, 2000, if the
shareholder  wishes the proposal to be included in the Company's proxy materials
for that meeting.

                       AVAILABILITY OF 10-K ANNUAL REPORT

     An annual report on Form 10-K to the Securities and Exchange Commission for
the year ended July 3, 1999 containing  certified financial  statements has been
mailed to the  shareholders  with these materials and also will be provided free
to  shareholders  upon  written  request.   Write  Applied  Films   Corporation,
Attention:  Lawrence D. Firestone,  9586 I-25 Frontage Road, Longmont,  Colorado
80504.

                                  MISCELLANEOUS

     The  management is not aware of any other matter to be presented for action
at the  meeting.  However,  if any such other matter is properly  presented  for
action,  it is the intention of the persons named in the  accompanying  forms of
proxy to vote thereon in accordance with their best judgment.

     The cost of soliciting  proxies in the accompanying  forms will be borne by
the Company.  In addition to solicitation  by mail,  proxies may be solicited in
person, or by telephone or telegraph, by some regular employees of the Company.

     The  above  Notice  and Proxy  Statement  are sent by order of the Board of
Directors.


September 24, 1999.
                                Cecil Van Alsburg
                                CHAIRMAN OF THE BOARD

                                       15
<PAGE>
                    (This page is intentionally left blank.)

                                       16
<PAGE>
                                   APPENDIX A

                             SECOND AMENDMENT TO THE
                            APPLIED FILMS CORPORATION
                             1997 STOCK OPTION PLAN


                                   BACKGROUND

     1. Effective  April 29, 1997,  Applied Films  Corporation  (the  "Company")
adopted and approved the Applied Films  Corporation  1997 Stock Option Plan (the
"Original Plan").

     2. Effective September 19, 1997, the Company adopted and approved the First
Amendment to the Applied  Films  Corporation  1997 Stock Option Plan (the "First
Amendment", and together with the Original Plan, the "Plan").

     3. The Plan provides for the reservation,  for purposes of the Plan, of one
hundred seventy-two five hundred (172,500) shares of the Company's common stock,
no par value per share.

     4. The Company desires to amend the Plan to provide for an increased number
of shares to be authorized under the Plan.

                                    AGREEMENT

     1. The  provisions  of  Section 5 are  deleted  in their  entirety  and are
replaced as follows:

                  Subject to the  adjustments as provided in paragraph 6(g), the
         aggregate  number of shares  reserved for purposes of the Plan shall be
         Two Hundred  Seventy-two  Thousand Five Hundred (272,500) shares of the
         Company's Common Stock, no par value per share ("Common Stock"). If any
         outstanding  option  under  the  Plan  for  any  reason  expires  or is
         terminated for any reason before April 29, 2007,  the shares  allocable
         to the unexercised  portion of such option may again be subjected to an
         option under the Plan.

     2. The  provisions  of Section 6(k) shall be deleted in their  entirety and
Section 6(l) shall be renumbered as Section 6(k):

     3. Except as otherwise set forth  herein,  the terms of the Plan are hereby
ratified and shall continue in full force and effect.

                                       17
<PAGE>
Approved by the Board of Directors of the Company on September 21, 1999.

                                               APPLIED FILMS CORPORATION


                                               /s/ John S. Chapin

                                               John S. Chapin, Secretary

Approved by the Shareholders of the Company on October ___, 1999.

                                               APPLIED FILMS CORPORATION

                                               _________________________________
                                               John S. Chapin, Secretary

                                       18
<PAGE>

- --------------------------------------------------------------------------------


     An annual report to shareholders for the year ended July 3, 1999 containing
certified  financial  statements is being mailed to the shareholders  with these
materials.

- --------------------------------------------------------------------------------

<PAGE>
PROXY
                         APPLIED FILMS CORPORATION PROXY
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned  hereby appoint(s)  Lawrence D. Firestone and Thomas T. Edman as
Proxies, each with the power to appoint a substitute, and hereby authorizes them
to represent  and to vote,  as  designated  herein,  all of the shares of common
stock  of  Applied  Films  Corporation  held of  record  by the  undersigned  on
September 23, 1999, at the Annual Meeting of  Shareholders to be held on October
26, 1999, or at adjournment thereof.

When properly  executed,  this proxy will be voted in the manner directed by the
undersigned  shareholder(s).  IF NO DIRECTION IS MADE,  THIS PROXY WILL BE VOTED
"FOR" THE ELECTION OF THE LISTED NOMINEES.
<TABLE>
<S>                                                                   <C>                       <C>
1.       Election of Director for terms expiring in 2000:

         Nominee:             Vincent Sollitto, Jr.                    FOR [   ]                 WITHHELD [   ]


2. Election of Directors for terms expiring in 2002:

         Nominees:            Richard P. Beck      Chad D. Quist       FOR [   ]                 WITHHELD [   ]

For, except votes withheld from the following nominee:

3. Approval of the Second Amendment to the Applied Films  Corporation 1997 Stock
Option Plan:

                                                                       FOR [   ]                 AGAINST  [   ]

                                                                                                        (Continued on reverse side.)
</TABLE>
<PAGE>
4. In their  discretion,  the  Proxies  are  authorized  to act upon such  other
business as may properly come before the meeting


   I plan to attend the meeting.        YES [ ]          NO [ ]





SIGNATURE(S)_________________________________________ Date:_____________________


SIGNATURE(S)_________________________________________ Date:_____________________

NOTE:    Please  sign your  name as it  appears  hereon.  When  shares  are held
         jointly,  each holder should sign. When signing for an estate, trust or
         corporation,  the title and capacity should be stated.  Persons signing
         as attorneys-in-fact should submit powers of attorney.
<PAGE>


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