MEDIABAY INC
10QSB, 2000-11-13
CATALOG & MAIL-ORDER HOUSES
Previous: SL GREEN REALTY CORP, 10-Q, EX-27, 2000-11-13
Next: MEDIABAY INC, 10QSB, EX-27, 2000-11-13





                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   Form 10-QSB



[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934

For the quarterly period ended September 30, 2000
                                       OR
[_] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934


For the transition period from _________ to ________

                         Commission file number 1-13469

                                 MediaBay, Inc.
        (Exact name of Small Business Issuer as specified in its charter)

         Florida                                           65-0429858
(State or other jurisdiction of                           (I.R.S. Employment
 incorporation or organization)                            Identification No.)

2 Ridgedale Avenue, Suite 300, Cedar Knolls, New Jersey             07927
(Address of principal executive offices)                            (Zip Code)


Issuer's telephone number, including area code:                  (973) 539-9528


Check whether the Issuer (1) filed all reports required to be filed by Section
13 or 15(d) of the Exchange Act during the past 12 months (or for shorter period
that the registrant was required to file such report) and (2) has been subject
to such filing requirement for the past 90 days.
Yes    X    No
   -------    -------------

As of November 13, 2000, there were 13,861,866 shares of the Issuer's Common
Stock outstanding.

Transitional Small Business Disclosure Format (check one):
Yes            No     X
   ----------    ----------



<PAGE>



                                 MediaBay, Inc.
                        Quarter Ended September 30, 2000
                                   Form 10-QSB

                                      Index
                                                                           Page
                                                                           ----
PART I:  Financial Information

Item 1: Financial Statements

        Consolidated Balance Sheet at September 30, 2000 (unaudited)          3

        Consolidated Statements of Operations for the three and nine
        months ended September 30, 1999 and 2000 (unaudited)                  4

        Consolidated Statements of Cash Flows for the nine months
        ended September 30, 1999 and 2000 (unaudited)                         5

        Notes to Consolidated Financial Statements (unaudited)                6

Item 2: Management's Discussion and Analysis of Financial Condition
        and Results of Operations                                             10

PART II: Other Information

Item 2: Changes in Securities and Use of Proceeds                             16

Item 6: Exhibits and Reports on Form 8-K                                      16

        Signatures                                                            17

        Financial Data Schedule                                               18



                                       2
<PAGE>


Part I: Financial Information
         Item 1:  Financial Statements

                                 MEDIABAY, INC.
                           Consolidated Balance Sheet
                               September 30, 2000
                             (Dollars in thousands)
                                   (Unaudited)
                                     Assets
<TABLE>
<CAPTION>
<S>                                                                                 <C>
Current assets:
    Cash and cash equivalents                                                       $     31
    Accounts  receivable, net of allowances for sales returns and
        doubtful accounts of $3,997                                                    4,661
    Inventory                                                                          6,596
    Prepaid expenses and other current assets                                          1,237
    Royalty advances                                                                   4,209
    Deferred member acquisition costs - current                                        7,225
                                                                                    --------
         Total current assets                                                         23,959

Fixed assets, at cost, net of accumulated
          depreciation of $1,386                                                       1,834
Deferred member acquisition costs - non-current                                        5,682
Non-current prepaid expenses                                                             255
Investment in I-Jam Multimedia LLC                                                     2,000
Other intangibles, net                                                                 8,069
Goodwill, net                                                                         48,020
                                                                                    --------
                                                                                    $ 89,819
                                                                                    ========
                      Liabilities and Stockholders' Equity
Current liabilities:
    Accounts payable and accrued expenses                                           $ 15,280
    Short-term debt                                                                    6,580
                                                                                    --------
         Total current liabilities                                                    21,860
                                                                                    --------
Long-term debt                                                                         9,976
                                                                                    --------
Commitments and contingencies
    Preferred stock, no par value,  authorized 5,000,000 shares;
         no shares issued and outstanding                                                 --

    Common stock subject to contingent put                                             3,639
    Common stock; no par value, authorized 150,000,000 shares;
        13,421,866 issued and outstanding                                             93,620
    Contributed capital                                                                3,791
    Accumulated deficit                                                              (43,067)
                                                                                    --------
         Total common stockholders' equity                                            54,344
                                                                                    --------
                                                                                    $ 89,819
                                                                                    ========
</TABLE>

See accompanying notes to consolidated financial statements


                                       3


<PAGE>


                                 MEDIABAY, INC.
                      Consolidated Statements of Operations
                  (Dollars in thousands, except per share data)
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                          Three months ended           Nine months ended
                                                                            September 30,                September 30,
                                                                        1999           2000           1999           2000
                                                                      --------       --------       --------       --------
<S>                                                                   <C>            <C>            <C>            <C>
Sales                                                                 $ 16,614       $ 12,854       $ 41,986       $ 45,156
Returns, discounts and allowances                                        4,817          3,125         11,297         12,005
                                                                      --------       --------       --------       --------
     Sales, net                                                         11,797          9,729         30,689         33,151
Cost of sales                                                            5,729          5,452         15,037         17,749
                                                                      --------       --------       --------       --------
     Gross profit                                                        6,068          4,277         15,652         15,402
Expenses:
     Advertising and promotion                                           2,259          2,520          5,356          8,096
     General and administrative                                          2,565          3,365          6,604         10,009
     Depreciation and Amortization                                       1,997          1,980          4,862          5,927
                                                                      --------       --------       --------       --------
     Operating loss                                                       (753)        (3,588)        (1,170)        (8,630)
     Interest expense, net of interest income of $31 and $10 for
     the three months ended September 30, 1999 and 2000 and $118
     and $106 for the nine months ended September 30,1999 and
     2000, respectively                                                 (1,190)          (541)        (3,362)        (2,119)
                                                                      --------       --------       --------       --------
     Loss before extraordinary item                                     (1,943)        (4,129)        (4,532)       (10,749)
     Extraordinary loss on early extinguishment of debt                 (2,152)
                                                                      --------       --------       --------       --------
     Net loss                                                         $ (1,943)      $ (4,129)      $ (4,532)      $(12,901)

                                                                      ========       ========       ========       ========


     Basic and diluted loss per share
         Loss before extraordinary item                               $   (.22)      $   (.31)      $   (.57)      $   (.87)

         Extraordinary loss on early extinguishment of debt                                                            (.17)
                                                                      --------       --------       --------       --------
         Net loss                                                     $   (.22)      $   (.31)      $   (.57)      $  (1.04)
                                                                      ========       ========       ========       ========
</TABLE>


See accompanying notes to consolidated financial statements.


                                        4
<PAGE>


                                 MEDIABAY, INC.
                      Consolidated Statements of Cash Flows
                             (Dollars in thousands)
                                   (Unaudited)
<TABLE>
<CAPTION>
                                                                                   Nine months ended September 30,
                                                                                        1999              2000
                                                                                      --------          --------

<S>                                                                                   <C>               <C>
Cash flows from operating activities:
    Net loss                                                                          $ (4,532)         $(12,901)
    Adjustments to reconcile net loss to net cash used in operating
        activities:
        Depreciation and amortization                                                    4,862             5,927
        Amortization of deferred member acquisition costs                                  807             4,195
        Amortization of deferred financing fees                                            273               325
        Extraordinary loss on early extinguishment of debt                                --               2,152
        Changes in asset and liability accounts:
           (Increase) decrease in accounts receivable, net                              (1,951)            4,231
           (Increase) decrease in inventory                                               (234)              587
           (Increase) decrease in prepaid expenses                                        (811)              101
           Increase in royalty advances                                                 (1,167)           (1,274)
           Increase in deferred member acquisition costs                                (7,337)           (7,807)
           Increase (decrease) in accounts payable and accrued expenses                  4,288            (1,275)
                                                                                      --------          --------
                  Net cash used in operating activities                                 (5,802)           (5,739)
                                                                                      --------          --------
Cash flows from investing activities:
        Capital expenditures                                                              (404)             (805)
        Maturity of short-term investment                                                  500               100
        Purchase of short-term investment                                                 (100)             --
        Acquisition of Audiobooks Direct                                               (18,875)             --
        Investment in I-Jam                                                               --              (2,000)
        Additions to goodwill relating to acquisitions                                    (850)           (1,207)
                                                                                      --------          --------
                  Net cash used in investing activities                                (19,729)           (3,912)
                                                                                      --------          --------
Cash flows from financing activities:
        Increase in borrowings under amended credit agreement                           11,080              --
        Net proceeds from issuance of common stock                                      23,840            29,410
        Proceeds from issuance of long-term debt                                         4,350             2,000
        Payments of long-term debt                                                     (14,797)          (21,723)
        Increase in deferred financing costs                                              (763)             (203)
                                                                                      --------          --------
                  Net cash provided by financing activities                             23,710             9,484
                                                                                      --------          --------
Net decrease in cash and cash equivalents                                               (1,821)             (167)
Cash and cash equivalents at beginning of period                                         2,686               198
                                                                                      --------          --------
Cash and cash equivalents at end of period                                            $    865          $     31
                                                                                      ========          ========
</TABLE>


          See accompanying notes to consolidated financial statements.



                                       5
<PAGE>


                                 MEDIABAY, INC.

                  (Dollars in thousands, except per share data)

                   Notes to Consolidated Financial Statements

                                   (Unaudited)


1)   Organization

     MediaBay, Inc. (the "Company"), a Florida corporation, was formed on August
16, 1993. The Company is a leading provider of premium spoken word audio content
and  products in hard goods and digital  download  formats via the  Internet and
various offline  methods.  The Company sells audiobooks in a club format through
its  Audio  Book  Club,  the  largest  membership-based  club of its  kind  with
approximately   1.9  million   members,   and  via  the  Internet   through  its
audiobookclub.com  site, and on a retail basis through the audiobook  channel on
MediaBay.com. The Company sells its old time radio and classic video programs on
a retail basis through  direct  marketing and via the Internet,  through the old
time radio and classic video channels on MediaBay.com, as well as on a wholesale
basis to major retailers.  The Company offers downloads of audiobooks,  old-time
radio shows and current and archived newspapers and magazines at MediaBay.com.

(2)  Significant Accounting Policies

Basis of Presentation

     The interim  unaudited  financial  statements should be read in conjunction
with the Company's audited financial  statements  contained in its Annual Report
on Form  10-KSB  for the year  ended  December  31,  1999.  The  preparation  of
financial statements in accordance with generally accepted accounting principles
requires  management to make estimates and assumptions  that affect the reported
amounts of assets and  liabilities,  the  disclosure  of  contingent  assets and
liabilities at the date of the financial statements, and the reported amounts of
revenue and expenses  during the reporting  period.  Actual results could differ
from these  estimates.  On an ongoing  basis,  management  reviews its estimates
based on current available  information.  Changes in facts and circumstances may
result in revised estimates. In the opinion of management, the interim unaudited
financial  statements  include all material  adjustments,  all of which are of a
normal  recurring  nature,  necessary to present fairly the Company's  financial
position,  results of operations and cash flows for the periods  presented.  The
results for any interim period are not necessarily indicative of results for the
entire year or any other interim period.

Reclassifications

     Certain prior year amounts have been reclassified to conform to the current
year presentation.


                                       6
<PAGE>


(3)  Investment in I-Jam Multimedia LLC

     The  Company  invested  $2,000 in I-Jam  MultiMedia  LLC,  a pioneer in the
development of portable digital audio devices.  The Company acquired a 4% equity
interest in I-Jam with an option to purchase an  additional  equity  interest in
I-Jam.

(4)  Debt and Extraordinary Item

     In April 2000,  the Company  repaid $20,293 of its bank debt out of the net
proceeds from its follow-on  primary  offering,  representing the remaining term
portion of such debt. Accordingly, the Company recorded an extraordinary loss of
$2,152  relating  to the  write-off  of  deferred  financing  fees  incurred  in
connection  with such debt.  The Company also repaid $500 of its revolving  term
debt and amended the terms of its remaining  revolving  debt with its lenders to
calculate  the amount  available  to be borrowed  based on a formula of eligible
receivables and inventory,  as defined and to include covenants  relative to the
Company's  operating  performance.  The  revolving  credit  facility,  of $6,580
principal  amount,  bears  interest  at  prime  plus an  applicable  margin.  At
September 30, 2000 the interest rate was 12.0%. The facility matures on November
30, 2000. The Company is currently in discussions with its lenders to extend the
terms of this debt and also in  discussions  with other  lenders to replace this
facility.

     In January and February 2000,  Norton Herrick sold $4,224  principal amount
of the note issued to him in December  1998 to two  unaffiliated  third  parties
which was converted into 379,662 shares of the Company's common stock. Under the
December 1998 letter agreement, the Company issued to Norton Herrick warrants to
purchase an additional 98,554 shares of its common stock at an exercise price of
$8.41 per  share.  No  compensation  has been  recognized  in  relation  to this
transaction. In February 2000, the unaffiliated third-party holder of the $4,800
9%  promissory  note  converted  $600 of the  note  into  53,932  shares  of the
Company's common stock.

     In August 2000, Mr. Herrick sold the remaining  $2,776  principal amount of
the note issued to him in December 1998 to two unaffiliated  third parties.  The
terms of  subordinated  debt were modified so that the third  parties  agreed to
waive any  interest  due to them and  convert  the entire  subordinated  debt by
December  31,  2000,  and the  conversion  price was fixed at $1.80 per share of
common stock.  Under a December  1998 letter  agreement,  the Company  issued to
Norton  Herrick  warrants to purchase an additional  64,779 shares of its common
stock  at an  exercise  price of  $8.41  per  share.  No  compensation  has been
recognized in relation to this transaction.

     In January and February 2000, Evan Herrick,  son of the Company's Chairman,
loaned the Company an additional  $2,000 for which he received $2,000  principal
amount 9%  convertible  promissory  notes due December 31, 2004.  The notes were
initially  convertible  into shares of the Company's common stock at $11.125 per
share,  which was the market  value on the date the note was  issued.  The loans
evidenced by the notes were intended to be short-term and serve as a "bridge" to
replacement  financing.  At the time of issuance of the convertible  notes,  the
Company's  board of  directors  resolved  to seek to  replace or  refinance  the
convertible  notes and accept a proposal for refinancing,  whether or not (i) as
favorable as the convertible notes including, without limitation,  providing for



                                       7
<PAGE>


a higher interest rate or lower conversion price, (ii) requiring the issuance of
equity securities and/or (iii) requiring the payment of fees.

     In April and August 2000, the Company's Board of Directors  determined that
reducing the  conversion  price of the $3,000  principal  amount 9%  convertible
notes due December  31, 2004 issued to Evan  Herrick to the then current  market
value of the Company's  common stock would be more favorable to the Company than
accepting the alternatives  available to the Company to refinance or replace the
notes.  The  Company  revised  the  terms  of the  $3,000  principal  amount  9%
convertible  promissory notes due December 31, 2004 to Evan Herrick. The note is
currently  convertible  into shares of the  Company's  common stock at $1.75 per
share,  which was the  market  value on the date the terms  were  revised.  Evan
Herrick has waived  interest on the notes from July 1, 2000 to December 31, 2000
and after  December 31, 2000 has agreed to accept payment of interest in cash or
common stock at the Company's option.

(5)  Shareholders' Equity and Stock Options and Warrants

Sale of Equity

     The Company's  Registration  Statement on Form SB-2 for a follow-on primary
offering was declared  effective by the  Securities  and Exchange  Commission on
March 15, 2000. On March 20, 2000,  the Company closed its offering of 3,650,000
shares of Common  stock at a price of $9.00  per  share  for gross  proceeds  of
$32,850.  The  Company  incurred  expenses  of $3,440  related to the  offering,
including  the  underwriting  discount  and  accountable  expenses,   legal  and
accounting fees and printing expenses.

Changes in Shareholders Equity

     In June 2000,  the  Company's  shareholders  approved an  amendment  to the
Company's Articles of Incorporation to increase the Company's  authorized common
stock to 150,000,000 shares.

Stock Options and Warrants

     In June 2000, the Company's  shareholders  adopted the Company's 2000 Stock
Incentive Plan, which provides for grants of awards of stock options, restricted
stock,  deferred stock or other stock based awards.  A total of 3,500,000 shares
of common stock have been reserved for issuance pursuant to the plan.

     During the nine months ended  September 30, 2000, the Company  granted both
plan and non-plan  options and warrants to purchase a total of 5,652,000  shares
of the Company's  common stock to officers,  directors,  Advisory Board members,
employees  and  consultants.  The options and warrants vest at various times and
have exercise periods ranging from one to ten years.  Exercise prices range from
$1.625 to $14.875 per share.  In  addition,  the Company  cancelled  options and
warrants to purchase a total of 1,459,350 shares of the Company's common stock.


                                       8
<PAGE>


Termination of Contingent Put Rights

     In January 2000,  rights to sell back to the Company 50,000 shares,  valued
at $644,  issued to one of the  sellers  in  connection  with the  acquisitions,
terminated  due to the Company's  common stock  exceeding the price agreed to in
the acquisition agreement for the period specified in the acquisition agreement.

(6)  Net Loss Per Share of Common Stock

     The weighted average number of common shares used in the net loss per share
computations  for the  three  and nine  months  ended  September  30,  2000 were
13,421,866   and   12,369,459,   respectively,   and  8,794,455  and  7,882,324,
respectively, for the comparable periods of the prior year.

     Common equivalent  shares that could potentially  dilute basic earnings per
share in the future and that were not  included  in the  computation  of diluted
loss per share because of antidilution  were 1,018,262 at September 30, 2000 and
1,387,430 at September 30, 1999.

(7)  Supplemental Cash Flow Information

     Cash paid for  interest  expense  was $1,955 and $2,739 for the nine months
ended September 30, 2000 and 1999, respectively.

     Included in the total options and warrants  granted  during the nine months
ended  September  30,  2000  were  options  and  warrants   granted  to  various
consultants. These options were valued at $335 using the Black-Scholes valuation
model,  have been included in prepaid  expenses and are being amortized over the
period of benefit.

(8)  Subsequent Events

     Subsequent  to  September  30,  2000,  the Company  granted plan options to
purchase a total of 112,000  shares of the Company's  common stock to employees.
The  options  vest at various  times,  have an  exercise  period of five  years.
Exercise  prices range from $2.25 to $5.00 per share.  In addition,  the Company
cancelled options and warrants to purchase 86,000 shares of the Company's common
stock.

     Subsequent  to September 30, 2000, an  unaffiliated  third party  converted
$792 principal amount of the convertible  subordinated notes into 440,000 shares
of the Company's common stock.


                                       9
<PAGE>


Item 2:


Management's  Discussion  and  Analysis of  Financial  Condition  and Results of
Operations (Dollars in thousands, except per share data)

     Introduction

     "Safe Harbor" Statement under the Private Securities  Litigation Reform Act
of 1995:  The  statements  which  are not  historical  facts  contained  in this
quarterly  report  are  forward  looking   statements  that  involve  risks  and
uncertainties,   including  but  not  limited  to,  the  Company's   ability  to
successfully  implement a strategy of continued growth and other risks described
in the  Company's  Registration  Statement  on Form S-3.  The  Company's  actual
results may differ materially from the results discussed in any  forward-looking
statement.

     The Company is a leading  provider of premium spoken word audio content and
products in hard goods and digital download formats via the Internet and various
offline methods. The Company markets its audiobooks through Audio Book Club, the
largest  membership-based  club  of its  kind  with  approximately  1.9  million
members,  and the  Company's  audiobookclub.com  web  site.  The  Company  sells
audiobooks  in a club format  through  its Audio Book Club and via the  Internet
through its audiobookclub.com  site, and on a retail basis through the audiobook
channel on MediaBay.com.  The Company sells its old time radio and classic video
programs  on a retail  basis  through  direct  marketing  and via the  Internet,
through the old time radio and classic video channels on  MediaBay.com,  as well
as on a wholesale  basis to major  retailers.  The Company  offers  downloads of
audiobooks,  old-time  radio  shows and  current  and  archived  newspapers  and
magazines at MediaBay.com.

     The Company has undertaken a significant review of its strategic objectives
and  operations.  While the Company  remains  committed  to growth and  believes
strongly  in both the  potential  of its core  markets and the future of digital
downloads of premium  spoken word content,  its priorities for the next eighteen
months are to operate  its core  businesses  on a more  profitable  basis and to
improve  cash flow.  To this end,  the Company has  implemented  a number of key
initiatives. As a result of implementing a standardized merchandising program in
its catalogs, the Company has begun to reduce the numbers of SKUs (Store Keeping
Units) in its  inventory.  The Company has revised the logic used in determining
customer  shipments which it believes will reduce the level of customer  returns
and  decrease  the level of  required  inventory.  The  Company  has revised its
marketing  strategies to focus on the acquisition of members who generate higher
profits  and  will  therefore  substantially  reduce  the  amounts  expended  on
advertising  both on the Internet and in direct mail. The Company believes these
initiatives will  substantially  increase the profitability and improve the cash
flow of its operations.

     As a result of the timing of the Company's  marketing  activities  within a
given year or quarter,  the impact of  capitalizing  new member direct  response
marketing  costs and the timing of  acquisitions  and related  costs,  including
increased  interest expense and goodwill and other intangible asset amortization
expense,  comparisons of the Company's  historical operating results from period
to period may not be meaningful.


                                       10
<PAGE>


     Results of Operations

     (Dollars in thousands except per share data)

     Three  Months  Ended  September  30, 2000  Compared to Three  Months  Ended
     September 30, 1999

     Gross sales  decreased to $12,854 for the three months ended  September 30,
2000 from $16,614 for the three months ended September 30, 1999. The decrease in
gross sales was partially  attributable to a review of the Company's  operations
which led to the  elimination of sales that did not provide  margins and returns
acceptable  to  the  Company.  The  Company  also  revised  the  logic  used  in
determining customer shipments as described above, which while reducing sales of
audiobooks,  also reduced the level of customer  returns and decreased the level
of required  inventory.  The average selling price of an audiobook sold was also
lower due to an  implementation  in January  2000 of everyday  low prices,  with
discounts on all audiobook  titles of at least 20%, and  discounting and special
promotions to sell audiobook titles no longer sold in its catalogs.  The Company
is eliminating everyday low pricing and has sold the bulk of audiobook titles no
longer offered in its catalogs.

     Returns,  discounts and allowances for the three months ended September 30,
2000 were $3,125 or 24.3% of gross sales as compared to $4,817 or 29.0% of gross
sales for the prior comparable  period.  The decrease in returns as a percentage
of gross sales is principally  due to lower returns from sales to members of the
Audiobook Club as a result of the initiatives described above.

     Principally  as a result of lower  gross  sales  partially  offset by lower
returns,  net sales for the three months ended  September 30, 2000  decreased to
$9,729 from $11,797.

     Cost of sales decreased $277 to $5,452 for the three months ended September
30, 2000 from $5,729 in the prior comparable period. Gross profit was $4,277 for
the three  months ended  September  30, 2000 as compared to $6,068 for the three
months ended September 30, 1999. The reduction in gross profit is due to reduced
sales of audiobooks  and a reduction in the average  price of an audiobook  sold
due to the  implementation  of everyday low prices in January 2000,  discounting
and special  promotions to sell audiobook titles no longer offered in Audio Book
Club  catalogs  and  discounts  and special  promotions  at the  old-time  radio
businesses.  The Company is  eliminating  everyday  low pricing and has sold the
bulk of its no longer offered  audiobook  titles.  The Company has substantially
reduced the discounts and special promotions for its old-time radio products.

     Advertising  and  promotion  expenses  (for  acquisition  and  retention of
members)  increased $261 to $2,520 for the three months ended September 30, 2000
as compared to $2,259 in the prior  comparable  period.  The Company reduced its
spending on new customer  acquisitions by $1,124 in the third quarter of 2000 to
$1,536 from $2,660 in the third quarter of 1999.  The  reduction in  advertising
expenditures did not substantially  reduce the members acquired,  as the Company
was able to reduce  the cost to  acquire  new  members  by 38.6%.  Beginning  in
January 1999, the Company was required to capitalize  direct response  marketing
costs for the  acquisition of new members in accordance  with AICPA Statement of
Position 93-7 `Reporting on Advertising Costs' and amortize these costs over the
period of future benefit.  Since 1999 was the first year the Company capitalized
new member  acquisitions  costs the Company  capitalized a very large portion of
direct  response  advertising  expenditures.  In the third quarter of 1999,  the
Company had a


                                       11
<PAGE>


net increase in deferred member acquisition costs of $2,079 as compared to a net
decrease in deferred  member  acquisition  costs of $158 in the third quarter of
2000.  This  created a  difference  in reported  advertising  expenses of $2,237
between  the two years.  The  difference  between  amounts  expended  for direct
response  advertising  and the amounts  recorded  as expenses  should be less in
beginning  in  the  first   quarter  of  2001  which  will  result  in  improved
comparability between periods.

     General  and  administrative  expenses  increased  to $3,365  for the three
months ended  September  30, 2000 from $2,565 for the prior  comparable  period.
General and  administrative  expense  increases are principally  attributable to
increased  personnel and related  costs.  The Company has taken several steps to
reduce  general  and  administrative   expenses  including  reducing  personnel,
investor and public relation expenses and consulting expenses, including outside
Internet development and maintenance expenses.

     Depreciation and amortization  expenses  decreased $17 for the three months
ended September 30, 2000 to $1,980 from $1,997 for the prior comparable period.

     Net interest expense for the three months ended September 30, 2000 was $541
as  compared  to net  interest  expense  of $1,190  for the three  months  ended
September 30, 1999. The Company has reduced its debt by $25,877 since  September
30, 1999.

     Net loss for the three months ended  September  30, 2000 was $4,129 or $.31
per  share  compared  to the net loss of  $1,943 or $.22 per share for the three
months ended September 30, 1999.

     Nine  Months  Ended  September  30,  2000  Compared  to Nine  Months  Ended
     September 30, 1999

     Gross sales increased $3,170 to $45,156 for the nine months ended September
30, 2000 from $41,986 for the nine months ended September 30, 1999. The increase
in  gross  sales  was  primarily  attributable  to sales to  former  members  of
Audiobooks  Direct in the first six months of 2000 and  marketing  revenue  from
I-Jam Multimedia LLC, partially offset by intentional  reductions in sales based
on a Company review of operations  and by reductions in audiobooks  sold and the
average selling price of audiobooks,  as described above.  Audiobooks Direct was
acquired in June 1999.  Through  September  30,  2000,  the Company has recorded
$1,100 of revenue from I-Jam for  promotion of and  marketing of I-Jam  products
and the I-Jam brand through  MediaBay's  extensive online and offline  marketing
channels.

     Returns,  discounts and allowances for the nine months ended  September 30,
2000 were  $12,005 or 26.6% of gross  sales as  compared  to $11,297 or 26.9% of
gross  sales for the prior  comparable  period.  The  decrease  in  returns as a
percentage of gross sales is principally due to the initiatives described above.
The dollar  increase in returns,  discounts and  allowances was primarily due to
the increased gross sales.

     Principally  as a result  of  higher  gross  sales,  net sales for the nine
months ended September 30, 2000 increased $2,462 to $33,151 from $30,689.

     Cost of  sales  increased  $2,712  to  $17,749  for the nine  months  ended
September  30, 2000 from $15,037 in the prior  comparable  period.  Gross profit
decreased  $250 to $15,402 for the nine  months  ended  September  30, 2000 from
$15,652 in the prior comparable  period. The reduction in gross profit is due to
reduced sales of audiobooks and a reduction in the average price of an audiobook
sold due to implementation of everyday low prices and special promotions to sell
audiobook titles no longer offered in


                                       12
<PAGE>


Audio Book Club catalogs and  discounts  and special  promotions at the old-time
radio businesses.  The Company is eliminating  everyday low pricing and has sold
the  bulk  of  its  no  longer  offered  audiobook   titles.   The  Company  has
substantially  reduced the  discounts  and special  promotions  for its old-time
radio product.

     Advertising  and  promotion  expenses  (for  acquisition  and  retention of
members) increased $2,740 to $8,096 for the nine months ended September 30, 2000
as compared to $5,356 in the prior comparable period. Beginning in January 1999,
the Company was required to capitalize  direct response  marketing costs for the
acquisition of new members in accordance  with AICPA  Statement of Position 93-7
"Reporting  on  Advertising  Costs" and amortize  these costs over the period of
future  benefit  which  was  estimated  at 30  months  based  on  the  Company's
historical experience over the preceding five years. The increase in advertising
and  promotion  expenses  resulted  primarily  from the  increased  amortization
expense related to previously capitalized advertising costs.

     General and  administrative  expenses  increased  $3,405 to $10,009 for the
nine  months  ended  September  30,  2000 from  $6,604 for the prior  comparable
period.   General  and   administrative   expense   increases  are   principally
attributable to an increase in the dollar amount of bad debt expense as a result
of Audio Book Club sales increases and increased personnel and related costs.

     Depreciation and amortization expenses increased $1,065 for the nine months
ended September 30, 2000 to $5,927 from $4,862 for the prior comparable  period.
The  increase  in  depreciation   expense  relates  to  computer  equipment  and
amortization  of  web  development   costs.  The  increase  in  amortization  is
attributable  to the  amortization  of goodwill and other  intangible  assets in
connection  with the  Company's  acquisition  of Doubleday  Direct's  Audiobooks
Direct.

     Net interest expense for the nine months ended September 30, 2000 decreased
$1,243 to $2,119 as compared to $3,362 for the nine months ended  September  30,
1999. The reduction in interest  expense is attributable to the reduction in the
Company's debt by $39,044 since June 30, 1999.

     Net loss before an  extraordinary  item for the nine months ended September
30,  2000 was  $10,749 or $.87 per share as  compared to a net loss of $4,532 or
$.57 per share for the nine months ended September 30, 1999.

     In April 2000,  the Company  repaid $20,293 of its bank debt out of the net
proceeds from its follow-on primary offering.  Accordingly, the Company recorded
an extraordinary  loss of $2,152 relating to the write-off of deferred financing
fees incurred in connection with such debt.

     Net loss for the nine months ended  September 30, 2000 was $12,901 or $1.04
per  share  compared  to the net loss of  $4,532  or $.57 per share for the nine
months ended September 30, 1999.


Liquidity and Capital Resources

     Since its founding,  the Company has funded its cash  requirements  through
sales of equity and debt securities and borrowings  from financial  institutions
and its principal shareholders. The Company's capital requirements have been and
will  continue  to be  significant  due to  among  other  things,  expansion  of
operations, cost associated with acquisition of new customers and investments in
content  and  infrastructure  to support the  digital  downloads  of spoken word
content.  Historically, the Company's cash requirements

                                       13
<PAGE>


have  exceeded  cash flows from  operations  and there can be no assurance  that
future cash flows from  operations will be sufficient to meet the Company's cash
flow requirements.

     During the nine  months  ended  September  30,  2000,  the  Company's  cash
decreased  by  $167,  as the  Company  used  net cash of  $5,739  for  operating
activities  and $3,912  for  investing  activities  and had cash  provided  from
financing activities of $9,484.

     Net cash used in  operations  for the nine months ended  September 30, 2000
principally  resulted  from  the  net  loss  of  $12,901,  partially  offset  by
depreciation  and  amortization  of $5,927  and an  extraordinary  write-off  of
deferred  financing fees of $2,152  relating to the repayment of $21,723 in bank
debt.  Cash flow used in  operations  was also effected by decreases in accounts
receivable  of  $4,231,  inventory  of $587  and  prepaid  expenses  of $101 and
increases  in royalty  advances of $1,274,  a net  increase  in deferred  member
acquisition  costs of $3,612 and a decrease  in  accounts  payable  and  accrued
expenses of $1,274.

     The  decrease in accounts  receivable  was  primarily  attributable  to the
timing of sales and related collections among the Company's businesses including
the collection of wholesale  receivables  from the sale of radio programs during
the  holiday  selling   season.   The  decrease  in  inventory  is  due  to  the
implementation  of a standardized  merchandising  program in the Company's Audio
Book Club  catalogs,  which has  resulted in a reduction  in the numbers of SKUs
(Store  Keeping  Units)  in its  inventory.  The  increase  in  deferred  member
acquisition  costs is attributable  to amounts  expended for both the Audio Book
Club and old time radio direct response advertising  campaigns.  The increase in
royalty advances is primarily  attributable to renewal and expansion (to include
digital  downloads)  of  a  licensing   agreement  with  one  of  the  Company's
significant  publishers,  as well as continued  licensing of both audiobook club
rights and digital downloadable content.

     Cash used in investing  activities  during the nine months ended  September
30, 2000 was for the  acquisition  of fixed  assets,  principally  for  computer
equipment, audio equipment for the Radio Group and web development and additions
to goodwill  for  additional  costs  incurred in the  acquisitions.  The Company
invested  $2,000 in I-Jam  MultiMedia  LLC,  a  pioneer  in the  development  of
portable  digital audio devices.  The Company  acquired a 4% equity  interest in
I-Jam with an option to purchase an additional equity interest.

     In March 2000, the Company  closed its offering of 3,650,000  shares of its
Common  stock at a price of $9.00 per share for gross  proceeds of $32,850.  Net
proceeds  after  expenses of $3,418,  including  the  underwriting  discount and
accountable  expenses,  legal and accounting  fees and printing  expenses,  were
$29,410.

     In January  and  February  2000,  Evan  Herrick,  the son of the  Company's
chairman,  loaned the Company an additional $2,000 in the form of 9% convertible
promissory  notes due December 31, 2004.  The loans  evidenced by the notes were
intended to be short-term and serve as a "bridge" to replacement  financing.  At
the time of issuance of the convertible  notes, the Company's board of directors
resolved  to seek to replace or  refinance  the  convertible  notes and accept a
proposal for  refinancing,  whether or not (i) as  favorable as the  convertible
notes  including,  without  limitation,  providing for a higher interest rate or
lower conversion  price, (ii) requiring the issuance of equity securities and/or
(iii) requiring the payment of fees.


                                       14
<PAGE>


     In January and February  2000,  two  unaffiliated  third parties  converted
$4,224 principal  amount of convertible  promissory notes into 379,662 shares of
the Company's common stock.

     In March 2000,  the Company  made a quarterly  payment of  principal on its
term debt of $930. In April 2000,  the Company  repaid  $20,293 of its bank debt
out of the net proceeds from the follow-on  primary  offering,  representing the
remaining  term  portion of such debt.  In April 2000,  the Company  amended the
terms of its remaining  revolving  debt with its lenders to calculate the amount
available  to be  borrowed  based  on a  formula  of  eligible  receivables  and
inventory,  as defined.  The revolving  credit  facility bears interest at prime
plus an applicable  margin.  At September 30, 2000 the interest rate was 12.00%.
In June 2000, the Company paid down its short-term  bank debt by $500. In August
2000, the Company further amended its loan agreement.  The revolving debt in the
principal amount of $6,580  currently  matures on November 30, 2000. The Company
is  currently in  discussions  with its lenders to extend the terms of this debt
and also in discussions with other lenders to replace this facility.

     In April and August 2000, the Company's Board of Directors  determined that
reducing the  conversion  price of the $3,000  principal  amount 9%  convertible
notes due December  31, 2004 issued to Evan  Herrick to the then current  market
value of the Company's  common stock would be more favorable to the Company than
accepting the alternatives  available to the Company to refinance or replace the
notes.  The  Company  revised  the  terms  of the  $3,000  principal  amount  9%
convertible  promissory  notes due December 31, 2004 to Evan Herrick.  The notes
are currently convertible into shares of the Company's common stock at $1.75 per
share, which was the market value on the date the terms were revised.

     In August 2000, Mr. Norton Herrick sold his $2,776  convertible note to two
unaffiliated third parties. The terms of subordinated debt were modified so that
the two third  parties  agreed to waive any  interest  due to them and they also
agreed to convert the entire  subordinated debt by December 31, 2000. In October
and November of 2000, one of the third parties  converted $792 principal  amount
of the notes into 440,000 shares of common stock.


Quarterly Fluctuations

     The Company's  operating  results vary from period to period as a result of
seasonal  buying by old time  radio  customers,  the  timing of Audio  Book Club
member  mailings,  purchasing  patterns of members,  the impact of  capitalizing
direct response advertising,  the timing, costs, magnitude and success of direct
mail  campaigns  and  Internet  initiatives  and  other new  member  recruitment
advertising,  member  attrition,  the timing  and  popularity  of new  audiobook
releases and product returns.

     The  timing  of new  member  enrollment  varies  depending  on the  timing,
magnitude  and  success  of  new  member  advertising,   particularly   Internet
advertising  and direct mail  campaigns.  The  Company's  gross profit margin is
affected by the percentage of new Audio Book Club member  enrollment  purchases.
Initial  purchases  by  new  members  are at  substantially  reduced  prices  to
encourage  enrollment.  These offers,  which are typically  four  audiobooks for
either $.99 or $.01 plus shipping and handling, result in an initial loss to the
Company which is expected to be recovered through additional member purchases at
regular prices. New member enrollment  purchases  typically account for a higher
percentage  of sales  following  significant  Audio Book Club  direct  marketing
activities.


                                       15
<PAGE>


     The Company  believes that a  significant  portion of its sales of old-time
radio and classic video programs are gift purchases by consumers. Therefore, the
Company  tends to  experience  increased  sales of these  products in the fourth
quarter  in  anticipation  of the  holiday  season  and the  second  quarter  in
anticipation of Fathers' Day.


Part II - Other Information

Item 2.  Changes in Securities and Use of Proceeds.

     During the three months ended  September 30, 2000, we issued  options under
our 2000 Stock  Incentive  Plan to purchase a total of 112,000  shares of common
stock to employees.  We relied on the exemptions provided in Section 4(2) of the
Securities Act of 1933 in connection with the issuance of such options.


Item 6:  Exhibits and Reports on Form 8-K.

(a)  Exhibit 27 Financial Data Schedule

(b)  Reports on Form 8-K

     None


                                       16
<PAGE>




Signatures

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  Audio Book Club,  Inc. has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.

MediaBay, Inc.


Dated:   November 13, 2000 By:         /s/ Michael Herrick
                                       -----------------------------------
                                       Michael Herrick
                                       Chief Executive Officer


Dated    November 13, 2000 By:         /s/ John F. Levy
                                       -----------------------------------
                                       John F. Levy
                                       Chief Financial and Accounting Officer


                                       17


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission