AFC ENTERPRISES INC
10-Q, 1998-05-06
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                   FORM 10-Q
 
 
(Mark One)
[x] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
    EXCHANGE ACT OF 1934

                 For the quarterly period ended March 22, 1998
                                      OR
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
    EXCHANGE ACT OF 1934
                 For the transition period from..............to...............
 
                           Commission file number -
 
                             AFC ENTERPRISES, INC.
            (Exact name of registrant as specified in its charter)
 
               Minnesota                           58-2016606
     (State or other jurisdiction                (IRS Employer
   of incorporation or organization)          Identification No.)

     Six Concourse Parkway, Suite 1700
             Atlanta, Georgia                      30328-5352
 (Address of principal executive offices)          (Zip Code)

                                (770) 391-9500
             (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days.

     Yes    x     No
          _____        _____


As of May 6, 1998, there were 36,286,438 shares of the registrant's Common Stock
outstanding.
<PAGE>
 
<TABLE>
<CAPTION>
<S>       <C>                     <C>                                                  <C>
                            AFC ENTERPRISES, INC.
                                   INDEX


                                                                                        Page
PART 1    FINANCIAL INFORMATION

Item 1.   Financial Statements (Unaudited)

          Condensed Consolidated Statements of Operations - For the Twelve
           Week Periods Ended March 22, 1998 and March 23, 1997 ....................     3

          Condensed Consolidated Balance Sheets - March 22, 1998 and
           December 28, 1997 .......................................................     4

          Condensed Consolidated Statements of Cash Flows - For the Twelve
           Week Periods Ended March 22, 1998 and March 23, 1997 ....................     5

          Notes to Condensed Consolidated Financial Statements .....................     6

Item 2.   Management's Discussion and Analysis of Financial Condition and Results of
           Operations ..............................................................     9

PART 2    OTHER INFORMATION

Item 2.   Changes in Securities and Use of Proceeds ................................     17

Item 6.   Exhibits and Reports on Form 8-K .........................................     17

                  (a) Exhibits .....................................................     17

                  (b) Current Reports on Form 8-K ..................................     17

SIGNATURE ..........................................................................     18



</TABLE>
<PAGE>
 
                        PART 1. - FINANCIAL INFORMATION
                         ITEM 1. FINANCIAL STATEMENTS

                             AFC ENTERPRISES, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
                                (IN THOUSANDS)


                                                              12 Weeks Ended
                                                          3/22/98        3/23/97
- --------------------------------------------------------------------------------
Revenues:
  Restaurant sales................................       $ 97,027      $103,181
  Revenues from franchising.......................         13,851        13,184
  Revenues from manufacturing.....................          1,319         1,604
  Other revenues..................................          2,050         1,739
                                                         --------      --------
    Total revenues................................        114,247       119,708
                                                         --------      --------
Costs and expenses:
  Restaurant cost of sales........................         30,941        33,218
  Restaurant operating expenses...................         47,547        51,698
  Manufacturing cost of sales.....................            638         1,024
  General and administrative......................         20,268        20,300
  Depreciation and amortization...................          8,659         7,103
                                                         --------      --------
    Total costs and expenses......................        108,053       113,343
                                                         --------      --------

Income from operations............................          6,194         6,365

Other expenses:
  Interest, net...................................          6,066         3,191
                                                         --------      --------

Net income before extraordinary loss
  and income taxes................................            128         3,174

  Income tax expense..............................            (55)       (1,262)
                                                         --------      --------

Net income........................................             73         1,912

Preferred stock dividends.........................              -         1,289
                                                         --------      --------

Net income attributable to common stock...........       $     73      $    623
                                                         ========      ========

See accompanying notes to financial statements.

                                       3
<PAGE>
 
                           AFC ENTERPRISES, INC.
                   CONDENSED CONSOLIDATED BALANCE SHEETS
                              (IN THOUSANDS)

                                                          3/22/98     12/28/97
- ------------------------------------------------------------------------------
                                                        (Unaudited)
Assets:
Current assets:
  Cash and cash equivalents.............................  $ 23,855    $ 32,964
  Accounts and current notes receivable, net............    14,096       8,305
  Income taxes, current.................................     1,407         998
  Inventories...........................................    10,837       4,447
  Deferred income taxes.................................       770         662
  Prepaid expenses and other............................     1,799       1,539
                                                          --------    --------
         Total current assets...........................    52,764      48,915
                                                          --------    --------
Long-term assets:
  Notes receivable, net.................................     4,007       4,477
  Deferred income taxes.................................     1,777       1,481
  Property and equipment, net...........................   231,814     207,807
  Other assets..........................................    18,430      17,049
  Intangible assets, net................................   178,359     100,273
                                                          --------    --------
         Total long-term assets.........................   434,387     331,087
                                                          --------    --------

           Total assets.................................  $487,151    $380,002
                                                          ========    ========

Liabilities and Shareholders' Equity:
Current liabilities:
  Accounts payable......................................  $ 32,835    $ 22,123
  Current portion of long-term debt and capital
    lease obligations...................................    12,215      10,994
  Bank overdrafts.......................................    13,241       9,707
  Accrued expenses and other............................    25,568      23,923
                                                          --------    --------
         Total current liabilities......................    83,859      66,747
                                                          --------    --------
Long-term liabilities:
  Long-term debt, net of current portion................    44,694      45,150
  Acquisition line of credit............................    59,000           -
  10.25% Subordinated notes payable.....................   175,000     175,000
  Capital lease obligations, net of current portion.....    12,264      12,738
  Other liabilities.....................................    37,573      31,908
                                                          --------    --------
         Total long-term liabilities....................   328,531     264,796
                                                          --------    --------

           Total liabilities............................   412,390     331,543
                                                          --------    --------

Shareholders' equity:
  Common stock..........................................       363         344
  Capital in excess of par value........................   128,136     101,840
  Accumulated deficit...................................   (49,250)    (49,323)
  Notes receivable - officers...........................    (4,488)     (4,402)
                                                          --------    --------
         Total shareholders' equity.....................    74,761      48,459
                                                          --------    --------

           Total liabilities and shareholders' equity...  $487,151    $380,002
                                                          ========    ========

See accompanying notes to financial statements.

                                       4
<PAGE>
 
                        AFC ENTERPRISES, INC.
           CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (UNAUDITED)
                           (IN THOUSANDS)


                                                               12 Weeks Ended
                                                             3/22/98    3/23/97
- -------------------------------------------------------------------------------
Cash flows provided by (used in) operating activities:
  Net income.............................................  $     73    $ 1,912
  Adjustments to reconcile net income to net cash
    provided by operating activities:
    Depreciation and amortization........................     8,659      7,103
    Deferred compensation and other......................       819        323
    Other................................................       311      1,299
    (Increase) decrease in operating assets..............   (17,380)       (16)
    Increase (decrease) in operating liabilities.........    16,609     (3,156)
                                                           --------    -------
        Total adjustments................................     9,018      5,553
                                                           --------    -------
  Net cash provided by operating activities..............     9,091      7,465
                                                           --------    -------

Cash flows provided by (used in) investing activities:
  Proceeds from disposition of property and equipment....       268        596
  Investment in property and equipment...................    (5,072)    (6,667)
  Investment in Pinetree goodwill........................   (21,859)         -
  Investment in Pinetree property and equipment..........    (8,737)         -
  Investment in SCC goodwill.............................   (28,673)         -
  Investment in SCC property and equipment...............   (14,586)         -
  Notes receivable additions.............................      (142)    (2,000)
  Payments received on notes  ...........................       573        206
                                                           --------    -------
  Net cash used in investing activities..................   (78,228)    (7,865)
                                                           --------    -------

Cash flows provided by (used in) financing activities:
  Principal payments of long-term debt, net..............      (866)    (1,293)
  Net borrowings under Acquisition line of credit........    59,000          -
  Principal payments for capital lease obligations.......    (1,541)    (1,408)
  Increase (decrease) in bank overdrafts, net............     3,534     (1,268)
  Notes receivable - officers payments...................         1         19
  Notes receivable - officers interest...................       (65)       (42)
  Debt issuance costs ...................................       (35)         -
                                                           --------    -------
  Net cash provided by (used in) financing activities....    60,028     (3,992)
                                                           --------    -------

  Net decrease in cash and cash equivalents..............    (9,109)    (4,392)
  Cash and cash equivalents at beginning of the period...    32,964     19,216
                                                           --------    -------
  Cash and cash equivalents at end of the period.........  $ 23,855    $14,824
                                                           ========    =======
Supplemental Cash Flow Information:
   Cash payments for income taxes........................  $    300    $   625
   Cash payments for interest............................     1,641      3,258
   Noncash investing and financing activities:
     Capital lease obligations incurred..................     1,294      4,531
     Issuance of common stock, options and warrants......    25,496          -

See accompanying notes to financial statements.

                                       5
<PAGE>
 
                             AFC Enterprises, Inc.

             Notes to Condensed Consolidated Financial Statements

1. Summary of Significant Accounting Policies

Principles of Consolidation

    The condensed consolidated financial statements include the accounts of AFC
Enterprises, Inc., a Minnesota corporation, and its wholly-owned subsidiaries,
AFC Properties, Inc., a Georgia corporation and Seattle Coffee Company, a
Washington corporation (See Note 2).  All significant intercompany balances and
transactions are eliminated in consolidation.  The consolidated entity is
referred to herein as "AFC" or "the Company".
 
Nature of Operations and Basis of Presentation

    AFC Enterprises, Inc. operates and franchises quick-service restaurants
under the primary trade names of Popeyes Chicken & Biscuits ("Popeyes"), Churchs
Chicken ("Churchs") and Chesapeake Bagel Bakery ("Chesapeake"). In addition, 
effective March 18, 1998, AFC acquired all of the common stock of Seattle Coffee
Company which operates and franchises cafes under the Seattle's Best and 
Torrefazione Italia brands and operates a wholesale coffee business.

    The accompanying condensed consolidated financial statements have been
prepared pursuant to the rules and regulations for reporting on Form 10-Q.
Accordingly, certain information and footnotes required by generally accepted
accounting principles for complete financial statements are not included herein.
The accompanying condensed consolidated financial statements have not been
audited by independent certified public accountants, but in the opinion of
management contain all adjustments (which are of a normal recurring nature)
necessary for a fair presentation of the Company's financial condition and
results of operations for the interim periods presented. Interim period
operating results are not necessarily indicative of the results expected for the
full fiscal year. Certain items in the financial statements of the previous year
have been reclassified in conformity with the 1998 presentation. These
reclassifications had no effect on reported results of operations.

Significant Accounting Policies

     The accounting and reporting policies practiced by the Company are set
forth in Note 1 to the Company's consolidated financial statements for the
fiscal year ended December 28, 1997, which are contained in the Company's Form
10-K, filed with the Securities and Exchange Commission on March 30, 1998 and
are incorporated herein by reference.


2. Business Acquisitions

Pinetree Foods, Inc. Acquisition

    On February 10, 1998, the Company acquired all of the assets of 81
restaurant properties operated by Pinetree Foods, Inc. ("Pinetree") for a
purchase price of approximately $24.0 million. In addition, the Company recorded
liabilities of approximately $4.0 million in connection with the acquisition. Of
the 81

                                       6
<PAGE>
 
restaurants, 66 were or will be converted to Popeyes Company-operated
restaurants with the remaining restaurants closed concurrently with the
purchase. The restaurants are primarily located in North and South Carolina and
Georgia. The Company funded the purchase price with internal funds and its
Acquisition Facility. The condensed consolidated statement of operations for the
twelve weeks ended March 22, 1998 include four weeks of operations generated by
63 converted Popeyes Company-operated restaurants. The conversion of the other
three restaurants had not been completed as of March 22, 1998.

    The Pinetree acquisition was accounted for as a purchase in accordance with
Accounting Principles Board Opinion Number 16, "Accounting for Business
Combinations" ("APB 16").  As part of the purchase price allocation, the Company
recorded approximately $24.0 million of goodwill.  The Company will amortize
this goodwill amount on a straight-line basis over a forty year period.

Seattle Coffee Company Acquisition

     On March 18, 1998, the Company acquired all of Seattle Coffee Company's
("SCC") common stock for a purchase price of approximately $70.0 million plus
the assumption of approximately $5.0 million of debt. The Company paid
approximately $41.0 million in cash funded by its Acquisition Facility and
approximately $29.0 million in AFC common stock, resulting in the issuance of
1,837,834 common shares, 441,911 options to purchase common shares and 154,454
warrants to purchase common shares. As a result of the transaction, SCC became a
wholly-owned subsidiary of the Company. The transaction included the acquisition
of a roasting and packaging facility, 58 Company-operated cafes and 10
franchised cafes under the Seattle's Best and Torrefazione Italia brands, a
wholesale business including 13 offices and more than 5,000 wholesale accounts
and a Chicago distribution center which is scheduled to open in mid 1998.
Included in the $70.0 million purchase price is a contingent payment of up to
$3.8 million, based upon SCC operations achieving a level of earnings, as
defined in the agreement, over a 52-week period from October 1, 1997 to
September 30, 1998. SCC operations for the four day period ended March 22, 1998
were immaterial and, therefore were excluded from the condensed consolidated
statement of operations for the twelve week period ended March 22, 1998.

    The Company accounted for this acquisition as a purchase in accordance with
APB 16. The allocation of the purchase price resulted in the Company recording
goodwill in the amount of approximately $54.0 million which will be amortized on
a straight-line basis over a forty year period.

                                       7
<PAGE>
 
Pro Forma Financial Information

    The following unaudited pro forma results of operations for the twelve
weeks ended March 22, 1998 and fifty-two weeks ended December 28, 1997, assumes
the acquisition of SCC occurred as of the beginning of the respective periods 
(in thousands).
 
                                    12 Weeks              52 Weeks
                                     Ended                 Ended
                                    --------              --------
                                     3/22/98               3/23/97
                                     -------               -------    
 
     Total revenues                 $128,681              $534,549
                                    ========              ========  
 
     Net income (loss)              $   (374)             $ 10,201
                                    ========              ========

     These pro forma results have been prepared for comparative purposes only
and include certain adjustments that result in (i) an increase in amortization 
expense related to the recording of SCC goodwill, (ii) an increase in interest 
expense related to the acquisition debt used to partially fund the acquisition, 
(iii) a decrease in interest expense related to SCC debt that was paid off at 
the time of the acquisition and (iv) a decrease in amortization expense related 
to the writeoff of SCC's intangible assets at the time of the acquisition. These
results do not purport to be indicative of the results of operations which
actually would have resulted had the acquisitions been in effect at the
beginning of the respective periods or of future results of operations of the
consolidated entities.

     Pinetree operations have not been included in the pro forma financial 
information presented above due to the relative size of the acquisition in 
relation to the Company as a whole.

3. Statement of Position 98-5

    On April 9, 1998, the AICPA released Statement of Position 98-5, "Reporting
on the Costs of Start-Up Activities" ("SOP 98-5").  The new standard requires
that all entities expense costs of start-up activities as those costs are
incurred.  SOP 98-5 defines "start-up costs" as those costs directly related to
pre-operating, pre-opening and organization activities.  This standard must be
adopted in fiscal years beginning after December 15, 1998.

     The Company currently capitalizes pre-opening costs related to major
initiatives and amortizes such costs primarily over a twelve month time frame.
The unamortized balance of capitalized pre-opening costs as of March 22, 1998
will be fully amortized by the end of the Company's fiscal year ending on
December 27, 1998. The Company intends to adopt SOP 98-5 at the beginning of
fiscal year 1999. Upon adoption, the Company does not anticipate writing off any
unamortized balances as all capitalized pre-opening costs will be fully
amortized prior to the adoption of SOP 98-5. Furthermore, the Company does not
believe the adoption of SOP 98-5 will have a material adverse effect on the
Company's financial position and results of operations.

                                       8
<PAGE>
 
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL 
         CONDITION AND RESULTS OF OPERATIONS

     This Quarterly Report on Form 10-Q contains forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities and Exchange Act of 1934, as amended.  Such
forward-looking statements relate to the plans, objectives and expectations of
the Company for future operations.  In light of the risks and uncertainties
inherent in any discussion of the Company's expected future performance or
operations, the inclusion of forward-looking statements in this report should
not be regarded as a representation by the Company or any other person that
these will be realized. Such performance could be materially affected by a
number of factors, including without limitation those factors set forth in the
"Risk Factors" section in the Company's Annual Report on Form 10-K.

ACQUISITIONS

     PINETREE FOODS ACQUISITION

     On February 10, 1998 the Company acquired the assets of Pinetree Foods,
Inc. ("Pinetree") based in Asheville, North Carolina.  The assets of Pinetree
included 81 restaurant units located primarily in North Carolina, South Carolina
and Georgia. The assets were acquired in cash for a total purchase price of
approximately $24.0 million. The Company borrowed $16.0 million under its $100.0
million Acquisition Facility and used $8.0 million of its internal funds to
complete the transaction. As of the end of the first quarter of 1998, 63 of
these units had been converted into Company-operated Popeyes restaurants. Three
additional units will be converted into Company-operated Popeyes restaurants and
15 of the units will be closed. The Company intends to spend approximately $14.0
million to convert these restaurants. The acquisition provides Popeyes with an
opportunity to grow in geographical areas in which it formerly had little or no
presence.

     SEATTLE COFFEE COMPANY ACQUISITION

     On March 18, 1998, the Company acquired all of Seattle Coffee Company's
("SCC") common stock for a purchase price of approximately $70 million plus the
assumption of approximately $5 million of debt.  The Company paid approximately
$41 million in cash funded by its Acquisition Facility and approximately $29
million in AFC common stock. Included in the purchase price is a contingent
payment up to $3.8 million, based upon SCC operations achieving a level of
earnings, as defined in the agreement, over a 52-week period from October 1,
1997 to September 30, 1998.

     SCC has two wholly-owned operating subsidiaries, Seattle's Best Coffee LLC
and Torrefazione Italia LLC.  As a result of the merger, AFC acquired (i) a
coffee roasting and packaging facility, (ii) 58 Company-operated cafes and 10
franchised cafes  under the Seattle's Best and Torrefazione Italia brands, (iii)
a wholesale business (including 13 

                                       9
<PAGE>
 
offices) and more than 5,000 wholesale accounts and (iv) a soon-to-be-opened
Chicago distribution center.

RESULTS OF OPERATIONS

     The following table presents selected revenues and expenses as a percentage
of total revenues for the Company's Consolidated Statements of Operations for
the twelve week periods ended March 22, 1998 and March 23, 1997.

                                         Twelve Weeks Ended
                                       ----------------------
                                       March 22,   March 23,
                                          1998        1997
                                       ----------  ----------
Revenues:
  Restaurant sales...................       84.9%       86.2%
  Revenues from franchising..........       12.1        11.0
  Revenues from manufacturing........        1.2         1.3
  Other revenues.....................        1.8         1.5
                                           -----   ---------
     Total revenues..................      100.0%      100.0%
                                           -----   ---------
 
Costs and expenses:
  Restaurant cost of sales (1).......       31.9%       32.2%
  Restaurant operating expenses (1)..       49.0        50.1
  Manufacturing cost of sales (2)....       48.4        63.8
  General and administrative.........       17.7        17.0
  Depreciation and amortization......        8.9         6.9
     Total costs and expenses........       94.6        94.7
 
Income from operations...............        5.4         5.3
 
Interest expense, net................        5.3         2.6
 
Net income before taxes..............        0.1         2.7
 
Income tax expense...................          -         1.1
 
Net income...........................        0.1%        1.6%
- ------------ 
(1)  Expressed as a percentage of restaurant sales by Company-operated
     restaurants.
(2)  Expressed as a percentage of revenues from manufacturing.

                                       10
<PAGE>
 
                            SELECTED FINANCIAL DATA

The following table sets forth certain financial information and other
restaurant data relating to Company-operated and franchised restaurants (as
reported to the Company by franchisees) for the twelve week periods ended March
22, 1998 and March 23, 1997:
 
                                            Twelve Weeks Ended
                                     --------------------------------
                                     March 22,   March 23,  % Change
                                        1998       1997     1997-1998
                                     ----------  ---------  ---------
                                           (dollars in millions)

EBITDA, as defined (1)...........     $ 15.4      $ 14.4       7.0%

EBITDA margin....................       13.5%       12.0%     12.1%

Capital Expenditures.............     $  5.8      $ 11.2     (48.4)%

Restaurant data (unaudited):

Systemwide restaurant sales:
  Popeyes........................     $199.4      $184.5       8.1%
  Churchs........................      167.9       161.5       4.0
  Chesapeake.....................       14.8         N/A       N/A
                                      ------      ------
     Total.......................     $382.1      $346.0      10.4%
                                      ======      ======

Systemwide restaurant openings:
  Popeyes........................         90          24     275.0%
  Churchs........................         19          38     (50.0)
  Chesapeake.....................          6         N/A       N/A
                                      ------      ------
     Total.......................        115          62      85.5%
                                      ======      ======

Systemwide restaurants open,
  end of period:
  Popeyes........................      1,214       1,037      17.1%
  Churchs........................      1,368       1,293       5.8
  Chesapeake.....................        143         N/A       N/A
                                      ------      ------
     Total.......................      2,725       2,330      17.0%
                                       =====       =====

Systemwide change in comparable
  restaurant sales (2)
  Popeyes........................        1.1%        4.9%
  Churchs........................        3.0%        6.8%
- ------------ 
(1)  EBITDA is defined as income from operations plus depreciation and
     amortization; adjusted for non-cash items related to gains/losses on asset
     dispositions and write-downs, compensation expense related to stock option
     activity (deferred compensation), the executive compensation award and non-
     cash officer notes receivable items related to the executive compensation
     award.

                                       11
<PAGE>
 
(2)  Comparable sales figures are not provided for Chesapeake for the periods
     presented, since the Company did not acquire the franchise rights until May
     1997.

FOR THE TWELVE WEEKS ENDED MARCH 22, 1998 AND MARCH 23, 1997

Certain items relating to prior periods have been reclassified to conform with
current presentation.

     REVENUES

     Total revenues decreased 4.6%, or $5.5 million, during the twelve weeks
ended March 22, 1998, as compared to the twelve weeks ended March 23, 1997.

     RESTAURANT SALES.  Restaurant sales decreased 6.0%, or $6.2 million, from
the prior year. The decrease was primarily attributable to the sale of 100
Company-operated Churchs restaurants to the Atlanta Franchise Development
Company ("AFDC") on the first day of the second quarter of 1997. AFDC operates
these units as franchised Churchs restaurant units and, after the transaction,
became the Company's largest domestic franchisee. These restaurants reported
restaurant sales of $12.3 million during the first quarter of 1997. The overall
sales decrease was partially offset by an increase in comparable sales for the
remaining Company-operated restaurants of 3.5% for the quarter and sales
generated by the 63 Pinetree units converted to Popeyes restaurants during the
latter part of the quarter.

     REVENUES FROM FRANCHISING.  Revenues from franchising increased $0.7
million or 5.1% from the prior year. Franchise royalty revenue increased $2.0
million or 18.7% The increase in franchise royalty revenue was primarily
attributable to an increase in the number of domestic and international
franchised restaurants from 1,223 to 1,578 and 414 to 483, respectively at March
23, 1997 and March 22, 1998. Royalty revenues during the first quarter of 1998
included royalty revenues recorded for the 100 restaurants franchised in
connection with the AFDC transaction and royalty revenues recorded for
franchised Chesapeake restaurants acquired from The American Bagel Company in
May 1997. Franchise fee income decreased $1.3 million or 52.0% for the twelve
weeks ended March 22, 1998, compared to the twelve weeks ended March 23, 1997.
The decrease in franchise fees was primarily attributable to franchise fees of
$1.2 million recorded during the first quarter of 1997 in connection with the
sale of 47 Company-operated Churchs restaurants to Royal Capital Corporation.
These restaurants are currently operated by Royal Capital Corporation as
franchised Churchs restaurants.

     REVENUES FROM MANUFACTURING.  Revenues from manufacturing decreased 17.8%,
or $0.3 million for the twelve weeks ended March 22, 1998, as compared to the
twelve weeks ended March 23, 1997. An increase in resources utilized for
intercompany activity related to the outfitting of the converted Pinetree units
during the first quarter of 1998 caused manufacturing revenues from outside
sources to decrease as compared to the prior year.

                                       12
<PAGE>
 
     OPERATING COSTS AND EXPENSES

     RESTAURANT COST OF SALES.  Restaurant cost of sales for the first quarter
of 1998 decreased 6.9% or $2.3 million from the prior year. The decrease was
primarily attributable to a decrease in restaurant sales. Expressed as a
percentage of restaurant sales, cost of sales were 31.9% for the twelve weeks
ended March 22, 1998, compared to 32.2% for the twelve weeks ended March 23,
1997. The decrease in the percentage was primarily attributable to a decrease in
the average cost of poultry during the first quarter of 1998 versus the first
quarter of 1997.

     RESTAURANT OPERATING EXPENSES.  Restaurant operating expenses for the
twelve weeks ended March 22, 1998 decreased $4.2 million or 8.0% from the
corresponding period in 1997. The decrease in restaurant operating expenses was
primarily attributable to the sale of the 100 AFDC restaurants. Restaurant
operating expenses as a percentage of restaurant sales were 49.0% for the first
quarter of 1998, compared to 50.1% for the first quarter of 1997. The decrease
in this percentage is primarily attributable to (i) a decrease in utility costs
due to the installation of more energy efficient gas fryers in Company-operated
restaurants and the unseasonably warm weather experienced throughout the nation
during the first quarter of 1998 and (ii) a decrease in maintenance and repair
costs and expenditures for supplies and smallwares due to more effective control
of these costs during the first quarter of 1998.

     MANUFACTURING COST OF SALES.  Manufacturing cost of sales decreased 37.7%
or $0.4 million, for the twelve weeks ended March 22, 1998, compared to the
twelve weeks ended March 23, 1997. The decrease was primarily attributable to
the decrease in manufacturing revenues during the first twelve weeks of 1998
compared to the first twelve weeks of 1997. Manufacturing cost of sales as a
percentage of manufacturing revenues decreased from 63.8% for the first quarter
of 1997 to 48.4% during the first quarter of 1998. The decrease in this
percentage was primarily due to a shift in the sales mix from the first quarter
of 1997 to the first quarter of 1998. During the first twelve weeks of 1997
revenues were primarily derived from the sale of incentive-priced custom-
fabricated product lines, while revenues during the first twelve weeks of 1998
were primarily derived from the sale of standard product lines.

     GENERAL AND ADMINISTRATIVE EXPENSES.  As a percentage of total revenues,
general and administrative expenses increased from 17.0% for the twelve weeks
ended March 23, 1997 to 17.7% for the twelve weeks ended March 22, 1998.  The
increase in this percentage was primarily attributable to an increase in
compensation expense recorded with respect to employee stock options and an
increase administrative salaries and wages.

     DEPRECIATION AND AMORTIZATION.  Depreciation and amortization increased
$1.6 million or 21.9% from the prior year. Depreciation and amortization as a
percentage of total revenues increased from 6.9% for the twelve weeks ended
March 23, 1997 to 8.9% for the twelve weeks ended March 22, 1998. The increase
in this percentage was

                                       13
<PAGE>
 
primarily due to an increase in total fixed assets as of March 22, 1998 as
compared to March 23, 1997 and an increase in intangible assets resulting from
the Chesapeake acquisition in 1997 and Pinetree and Seattle Coffee Company
acquisitions in 1998.  Overall, net fixed assets of $231.8 million as of March
22, 1998 were up 20.1% over net fixed assets of $193.0 million at March 23,
1997.  Net intangible assets as of March 22, 1998 totaling $178.4 million were
up 94.5% over net intangible assets as of March 23, 1997 totaling $91.7 million.

     NET INTEREST EXPENSE.  Interest expense, net of capitalized interest and
interest income earned on short-term investments, for the twelve weeks ended
March 22, 1998 was $6.1 million, compared to $3.2 million for the twelve weeks
ended March 23, 1997.  The $2.9 million increase in interest expense was due to
higher levels of average debt outstanding and higher effective interest rates
during the first quarter of 1998 as compared with the first quarter of 1997.
The increase in average debt outstanding was primarily attributable to the
refinancing transaction completed during the second quarter of 1997.  The
refinancing transaction also led to higher effective interest rates during the
twelve weeks ended March 22, 1998 compared to the twelve weeks ended March 23,
1997.

     INCOME TAXES.  The Company's effective tax rate for the twelve weeks ended
March 22, 1998 was 43.0%, compared to an effective tax rate of 39.8% for the
twelve weeks ended March 23, 1997.  The Company's effective tax rate for the
year ended December 28, 1997 was 43.9%.

LIQUIDITY AND CAPITAL RESOURCES

     The Company has financed its business activities primarily with funds
generated from operating activities, proceeds from the sale of shares of common
stock, proceeds from long-term debt and a revolving line of credit and proceeds
from the sale of certain Company-operated restaurants.

     Net cash provided by operating activities for the twelve week periods ended
March 22, 1998 and March 23, 1997 was $9.1 million and $7.5 million,
respectively.    Available cash and cash equivalents, net of bank overdrafts, as
of March 22, 1998 was $10.6 million, compared to $23.2 million at December 28,
1997.  The Company's working capital deficit as of March 22, 1998 and December
28, 1997 was approximately $31.1 million and $17.8 million, respectively.  The
decrease in available cash and cash equivalents, net of bank overdrafts from
December 28, 1997 to March 22, 1998 was primarily due to the acquisition of
Pinetree and debt payoffs made in connection with the Seattle Coffee Company
transaction during the first quarter of 1998.

     On February 10, 1998 the Company acquired the assets of Pinetree Foods,
Inc. ("Pinetree") based in Asheville, North Carolina.  The assets of Pinetree
included 81 restaurant units located primarily in North Carolina, South Carolina
and Georgia.  The assets were acquired in cash for a total purchase price of
approximately $24.0 million.

                                       14
<PAGE>
 
The Company borrowed $16.0 million under its $100.0 million Acquisition Facility
and used $8.0 million of its internal funds to complete the transaction. The
Company plans to convert 66 of these restaurants into Company-operated Popeyes
restaurants during the first and second quarters of 1998. The Company intends to
spend approximately $14.0 million to convert these restaurants during this
period. As of March 22, 1998, the Company had spent $6.1 million to convert
these restaurants to Company-operated Popeyes restaurants. The Company plans to
fund future conversions through cash flows provided from normal operating
activities and funds provided by its Acquisition Facility.

     On March 18, 1998, the Company acquired all of Seattle Coffee Company's
("SCC") common stock for a purchase price of approximately $70 million plus the
assumption of approximately $5 million of debt.  The Company paid approximately
$41 million in cash funded by its Acquisition Facility and approximately $29
million in AFC common stock. Included in the purchase price is a contingent
payment up to $3.8 million, based upon SCC operations achieving a level of
earnings, as defined in the agreement, over a 52-week period from October 1,
1997 to September 30, 1998.

     During the twelve weeks ended March 22, 1998 the Company invested in
various capital projects totaling $5.8 million.  During this period the Company
invested $1.3 million in new restaurant locations, $1.1 million in its re-
imaging and renovation program and $0.7 million in new management information
systems.  In addition, during the first twelve weeks of 1998, the Company
invested $2.7 million in other capital assets to update, replace and extend the
lives of restaurant equipment and facilities and complete other minor projects.
Approximately $1.1 million of the above capital projects were financed through
capital lease obligations.  The remaining capital projects were financed
primarily through cash flows provided from normal operating activities and
internal funds.

     Based upon the current level of operations and anticipated growth,
management of the Company believes that available cash flow, together with the
available borrowings under the Senior Secured Credit Facility and other sources
of liquidity, will be adequate to meet the Company's anticipated future
requirements for working capital, capital expenditures, Pinetree conversion
costs and scheduled payments under the Senior Subordinated Notes and the Senior
Secured Credit Facility.

IMPACT OF INFLATION

     The Company believes that, over time, it has generally been able to pass
along inflationary increases in its costs through increased prices of its menu
items.  Accordingly, the effects of inflation on the Company's net income
historically have not been, nor are such effects expected to be, materially
adverse.  Due to competitive pressures, however, increases in prices of menu
items often lag inflationary increases in costs.

                                       15
<PAGE>
 
SEASONALITY

     The Company has historically experienced the strongest operating results
during the summer months while operating results have been somewhat lower during
the winter season.  Certain holidays and inclement winter weather reduce the
volume of consumer traffic at quick-service restaurants and may impair the
ability of certain restaurants to conduct regular operations for short periods
of time.

                                       16
<PAGE>
 
                           PART 2. OTHER INFORMATION

Item 2. Changes in Securities and Use of Proceeds

        (a) None.

        (b) None.

        (c)     In connection with the acquisition of SCC on March 18, 1998, the
            Company issued 1,837,834 shares of Common Stock, options to purchase
            441,911 shares of Common Stock and warrants to purchase 154,454
            shares of Common Stock to various SCC stockholders, optionholders
            and warrantholders, respectively, in exchange for their SCC stock,
            options and warrants. In addition, the Company has placed into
            escrow an additional 139,914 shares of Common Stock, options to
            purchase an additional 33,655 shares of Common Stock and warrants to
            purchase an additional 45,407 shares of Common Stock to be issued to
            the former SCC securityholders upon expiration of the escrow period;
            provided, that neither SCC nor the former securityholders have
            breached the representations of the applicable acquisition
            agreement. Further, the Company has reserved for issuance up to the
            former SCC securityholders an additional 139,914 shares of Common
            Stock, options to purchase an additional 33,655 shares of Common
            Stock and warrants to purchase an additional 45,407 shares of Common
            Stock. These securities will be issued upon SCC meeting certain
            earnings targets during fiscal year 1998. All of these unregistered
            securities were issued by AFC pursuant to the limited offering
            exemption under Rule 506 of Regulation D.

        (d) Not applicable.


Item 6. Exhibits and Reports on Form 8-K

        (a) Exhibits:

               The following exhibits are included herewith:

            10.01  Agreement and Plan of Merger among AFC Enterprises, Inc. and
                   Seattle Coffee Company, all of the Principal Shareholders of
                   Seattle Coffee Company (collectively "SCC") and AFC
                   Acquisition Corp (the "Merger Agreement")

            10.02  Exhibit A of Merger Agreement with SCC--Disclosure Statement

            10.03  Exhibit B of Merger Agreement with SCC--Stockholders 
                   Agreement

            10.04  First Amendment to Merger Agreement with SCC

            27.1   Financial Data Schedule     

        (b) Current Reports on Form 8-K      

            None. 

                                       17
<PAGE>
 
                                   SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934 the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                       AFC Enterprises, Inc.

Date: May 6, 1998                      By: /s/ Gerald J. Wilkins
                                           ---------------------
                                           Gerald J. Wilkins
                                           Chief Financial Officer
                                           (Principal Financial and
                                            Accounting Officer)

                                       18

<PAGE>
 
                                                                   EXHIBIT 10.01


 
                          AGREEMENT AND PLAN OF MERGER
                          ----------------------------

                                     AMONG

                             AFC ENTERPRISES, INC.,

                            SEATTLE COFFEE COMPANY,

                      ALL OF THE PRINCIPAL SHAREHOLDERS OF

                                        

                            SEATTLE COFFEE COMPANY,

                                      AND

                             AFC ACQUISITION CORP.

                                        





                          DATED AS OF JANUARY 23, 1998
<PAGE>
 
                          AGREEMENT AND PLAN OF MERGER
                          ----------------------------


  THIS AGREEMENT AND PLAN OF MERGER is made and entered into as of the 23rd day
of JanuaryJanuary, 1998, by and among SEATTLE COFFEE COMPANY, a Washington
corporation ("SCC"); LARRY MCDONALD, KAREN MCDONALD, THE LAWRENCE MCDONALD
CHARITABLE REMAINDER UNITRUST, THE KAREN F.  MCDONALD CHARITABLE REMAINDER
UNITRUST, MICHELE MCCARTHY REVOCABLE TRUST, PATRICK MCDONALD LIVING TRUST, GAI
FAMILY TRUST B, GAI FAMILY TRUST C, JAMES V.  STEWART, PINCO PALLINO, INC.,
UMBERTO BIZZARRI and FREDERICK O.  PAULSELL, JR. (hereinafter, sometimes
referred to, individually, as a "Principal Shareholder" and, collectively, as
the "Principal Shareholders"); AFC ENTERPRISES, INC., a Minnesota corporation
("AFC"), and AFC ACQUISITION CORP.,  a Georgia Corporation ("MergerCo").


                                    RECITALS


  A.   SCC is engaged, either directly or through its wholly-owned subsidiaries,
Seattle's Best Coffee, Inc., a Washington corporation ("Best") and Torrefazione
Italia, Inc., a Washington corporation ("Italia") (hereinafter, Best and Italia
are sometimes collectively referred to as the "Subsidiaries"), in the United
States, London and Canada in the businesses of (i) operating a coffee roasting
facility (the "Roasting Business"); (ii) developing and operating systems (the
"Systems") for the operation of Cafes (the "Cafes") specializing in gourmet
coffees and related items; opening and operating Cafes; and franchising to
others ("Franchisees") the right to open and operate Cafes (the "Retail
Business"); (iii) operating a mail order catalogue business (the "Mail Order
Business"); and (iv) operating a wholesale distribution business specializing in
the sale and distribution of gourmet coffees and related items (the "Wholesale
Business")(hereinafter the Roasting Business, the Retail Business, the Mail
Order Business and the Wholesale Business are sometimes referred to,
individually, as a "Business" and, collectively, as the "Businesses").

  B.   AFC owns all of the issued and outstanding capital stock of MergerCo; and
the Principal Shareholders own more than sixty-seven percent (67%) of the issued
and outstanding capital stock of SCC.

  C.   The parties hereto desire to effect a merger of MergerCo into SCC (the
"Merger") pursuant to which (i) AFC will acquire all of the issued and
outstanding shares of capital stock of SCC (on a fully diluted and as converted
basis); and (ii) the shareholders of SCC will acquire cash,  stock and rights to
acquire stock of AFC, all on the terms and conditions set forth in this
Agreement.  If certain criteria are met, the Merger is intended to comply with
the provisions of Section 368(a)(1)(A) of the Internal Revenue Code.


                                   AGREEMENT


  The parties to this Agreement hereby acknowledge the accuracy of the foregoing
recitals, and in consideration of the mutual covenants and conditions
hereinafter set forth, and other good and valuable consideration, the receipt,
sufficiency and adequacy of which are hereby acknowledged, the parties hereto
hereby mutually agree as follows:

                                       1
<PAGE>
 
  1.   MERGER.
       ------ 


  a.   The Merger.
       ---------- 


       (1)  Surviving Corporation.  Upon the terms and subject to the conditions
            ---------------------                                               
            hereof, at the Effective Time (as defined in Paragraph 1.a(2)
            below), MergerCo shall be merged with and into SCC and the separate
            existence of MergerCo shall thereupon cease, and SCC shall continue
            as the surviving corporation in the Merger (hereinafter sometimes
            called the "Surviving Corporation") under the laws of the State of
            Washington under the name set forth in the Certificate of
            Incorporation of the Surviving Corporation.

       (2)  Effective Time of the Merger.  As soon as practicable on the Closing
            ----------------------------                                        
            Date (as hereinafter defined), AFC and the Principal Shareholders
            shall cause a Certificate of Merger to be filed with the office of
            the Secretary of State of the State of Washington  (the "Washington
            Certificate of Merger") in accordance with the provisions of the
            Washington Business Corporations Act (the "Washington Merger Law"),
            and shall cause a Certificate of Merger to be filed with the office
            of the Secretary of State of Georgia (the "Georgia Certificate of
            Merger") in accordance with the provisions of the Georgia Business
            Corporation Code, as amended.  When used in this Merger Agreement,
            the term "Effective Time" shall mean the time at which the
            Washington Certificate of Merger is accepted for filing by the
            Secretary of State of the State of Washington and the Georgia
            Certificate of Merger is accepted for filing with the Secretary of
            State of Georgia or such other time as shall be agreed to by SCC and
            MergerCo and specified in each of the Certificates of Merger.

       (3)  Effect of the Merger.  The Merger shall, from and after the
            --------------------                                       
            Effective Time, have all the effects provided by the Washington
            Merger Law.

       (4)  Certificate of Incorporation.  The Certificate of Incorporation of
            ----------------------------                                      
            SCC as in effect immediately prior to the Effective Time shall be
            the Certificate of Incorporation of the Surviving Corporation after
            the Effective Time, until thereafter changed or amended as provided
            therein or by applicable law.

       (5)  Bylaws.  The Bylaws of SCC as in effect immediately prior to the
            ------                                                          
            Effective Time shall be the Bylaws of the Surviving Corporation,
            until thereafter changed or amended as provided therein or by
            applicable law.

       (6)  Board of Directors.  The current directors and officers of SCC
            ------------------                                            
            immediately prior to the Effective Time shall resign, as of the
            Effective Time and new directors and officers of the Surviving
            Corporation shall be elected by AFC, to serve for the period
            commencing as of the Effective Time and continuing until the earlier
            of their respective resignations or removals or the times that their
            respective successors are duly elected or appointed and qualified.


  b.   Status and Conversion of Securities.  At the Effective Time, by virtue of
       -----------------------------------                                      
       the Merger and without any action on the part of the holders thereof:

                                       2
<PAGE>
 
       (1)  Each share of capital stock of SCC (each an "SCC Share" and,
            collectively, the "SCC Shares"), which is being held by SCC as
            treasury shares shall be canceled and retired without any payment
            therefor.

       (2)  All of the SCC Shares and any and all warrants, options and other
            rights to acquire SCC Shares  (the "SCC Acquisition Rights")
            outstanding  immediately prior to the Effective Time shall be
            converted, in the aggregate, into the right to receive cash, shares
            of common stock of AFC (the "AFC Shares") and warrants, options and
            other rights to acquire AFC Shares (the "AFC Acquisition Rights") as
            set forth below.  The total consideration payable to the holders of
            SCC Shares (the "SCC Shareholders") for their SCC Shares and to the
            holders of SCC Acquisition Rights for such SCC Acquisition Rights,
            subject to adjustment as hereinafter provided, shall equal (i) Sixty
            Six Million Six Hundred Fifty-One Thousand One Hundred Sixty
            ThreeDollars ($66,651,163) less (ii) the amount of any Debt (as
                                       ----                                
            defined in Paragraph 6.mm.) of  SCC or the Subsidiaries which
            remains unpaid as of the Closing Date less (iii) any investment
                                                  ----                     
            banking, legal or accounting fees incurred by SCC or the SCC
            Shareholders in connection with the transactions contemplated herein
            which are in excess of the amounts required to be paid by SCC as set
            forth in Paragraph 4.e. below; and less (iv) any other fees and
                                               ----                        
            expenses or other transaction costs required to be paid by the SCC
            Shareholders as provided in Paragraph 18 below or by or any other
            provision of this Agreement or any other agreement referred to
            herein the payment of which has not been made or provided for by the
            SCC Shareholders as of the Closing (the result being referred to as
            the  "Base Purchase Price"); less (v) any amounts paid by SCC to
            reduce the principal of any Debt prior to Closing, as described in
            Section 8.aplus (vi) the Contingent Payment, if applicable,
            described in Paragraph 1.f(2) below (the Base Purchase Price plus
            the Contingent Payment are hereinafter referred to as the "Purchase
            Price").  The Base Purchase Price less the Holdback Funds (as
            defined in Paragraph 1.f(1) below) are hereinafter sometimes
            referred to as the "Net Closing Payment".  The  Purchase Price shall
            be payable as follows:


          (1) The Net Closing Payment shall be paid as follows:


               (a) the holders of SCC Acquisition Rights (the "SCC Acquisition
               Rights Holders") representing, on the date hereof, no less than
               eighty percent (80%) of the SCC Shares subject thereto shall
               convert such SCC Acquisition Rights into AFC Acquisition Rights
               as set forth herein.  The SCC Acquisition Rights consist of
               either options to acquire SCC Shares (the "SCC Options") or
               warrants to acquire SCC Shares (the "SCC Warrants"), a full and
               complete list of which is set forth in Schedule 6.f. hereof.  At
                                                      -------------            
               closing, AFC shall convert SCC Options and SCC Warrants
               representing  no less than eighty percent (80%) of the SCC Shares
               subject thereto, as of the date hereof,  to an option to acquire
               AFC Shares (the "AFC Option") or a warrant to acquire AFC Shares
               (the "AFC Warrant") equal in value, as of the Effective Time, to
               the value of the SCC Option or SCC Warrant, as of the Effective
               Time (the 

                                       3
<PAGE>
 
               "Acquisition Rights Portion of the Purchase Price").
               The AFC Options and AFC Warrants shall be exercisable upon
               substantially the same terms and conditions as the SCC Options
               and the SCC Warrants exchanged therefor and such other terms and
               conditions as shall be reasonably required by AFC, including
               without limitation an agreement to execute a shareholders
               agreement in substantially the form of that contemplated by
               Paragraph 4 hereof upon acquisition of any AFC Shares.  For
               purposes of determining the number of AFC Shares subject to each
               AFC Option and AFC Warrant, the value of the AFC Shares (the "AFC
               Per Share Value") shall be determined in accordance with the
               terms of Paragraph 1.b(4).  The value of each SCC Option and each
               SCC Warrant to be exchanged hereunder shall be determined by (i)
               multiplying the SCC Option Per Share Value (hereinafter defined)
               times the number of SCC Shares subject to such SCC Option, and
               (ii) multiplying the SCC Warrant Per Share Value (hereinafter
               defined) times the number of SCC Shares subject to such SCC
               Warrant.  The total value of the SCC Options (the "SCC Options
               Value") and the SCC Warrants (the "SCC Warrants Value") shall be
               the aggregate value of all the SCC Options and the aggregate
               value of all the SCC Warrants.  The SCC Option Per Share Value
               shall be the Net Closing Payment, divided by the sum of (i) the
               number of SCC Shares issued and outstanding and owned by the SCC
               Shareholders immediately prior to the Effective Time, plus (ii)
               the number of SCC Shares subject to the SCC Options and SCC
               Warrants granted and outstanding immediately prior to the
               Effective Time (i.e. all SCC Shares on a fully diluted basis),
               less the total exercise price of the SCC Option.  The SCC Warrant
               Per Share Value shall be the Net Closing Payment divided by the
               sum of (i) the number of SCC Shares issued and outstanding and
               owned by the SCC Shareholders immediately prior to the Effective
               Time, plus (ii) the number of SCC Shares subject to the SCC
               Options and SCC Warrants granted and outstanding immediately
               prior to the Effective Time (i.e. all SCC Shares on a fully
               diluted basis), less the total exercise price of the SCC Warrant.
               The SCC Per Share Value shall be the Net Closing Payment less the
               sum of  (i) the SCC Options Value; plus (ii) the SCC Warrants
               Value, divided by the number of SCC Shares issued and outstanding
               owned by the SCC Shareholders immediately prior to the Effective
               Time.  The number of AFC Shares to be subject to each AFC Option
               and AFC Warrant issued pursuant hereto shall be determined by
               dividing the total value of each SCC Option and SCC Warrant being
               exchanged by the AFC Per Share Value.  AFC shall have the right
               to pay, in cash, to the SCC Acquisition Rights Holder, the value
               of any fractional AFC Share resulting from the exchange described
               herein.  In the event that the SCC Acquisition Rights Holders
               cannot determine among themselves which SCC Acquisition Rights
               will be converted to AFC Acquisition Rights for purposes of the
               eighty percent (80%) requirement hereunder, then and in such
               event, eighty percent (80%) of each SCC Option and SCC Warrant
               shall be converted to an AFC Option and AFC Warrant as provided
               herein.  In the event that it is determined, in the reasonable
               opinion of counsel to SCC, that the SCC Warrants 

                                       4
<PAGE>
 
               cannot be converted into AFC Warrants as contemplated herein on a
               tax-free basis to the SCC Warrantholders, then the requirements
               of this subparagraph shall not apply to the SCC Warrants and the
               SCC Warrantholders may elect to receive cash or AFC Shares equal
               to the value of their SCC Warrants in the same manner as the SCC
               Shareholders.


               (b) AFC shall issue to each SCC Shareholder electing to convert
               all or a portion of his SCC Shares into AFC Shares, that number
               of AFC Shares (valued at the AFC Per Share Value) determined by
               dividing the value of the SCC Shares (the SCC Per Share Value
               times the number of SCC Shares to be exchanged owned by such SCC
               Shareholder)  to be exchanged for AFC Shares, by  the AFC Per
               Share Value (the resulting number of AFC Shares being hereinafter
               referred to as the "AFC Stock Portion of the Purchase Price").
               Each SCC Shareholder shall indicate the number of SCC Shares to
               be exchanged for AFC Shares in a written election form completed
               by the SCC Shareholder and provided to SCC, AFC and the Funding
               Agent (as hereinafter defined) not less than five (5) days prior
               to Closing; provided that AFC shall have the right to pay, in
               cash, to the holders of SCC Shares, the value of any fractional
               AFC Share resulting from the exchange described herein.

               (c) To the extent that all of the SCC Shareholders and SCC
               Acquisition Rights Holders have not elected to exchange such SCC
               Shares and SCC Acquisition Rights for AFC Shares and AFC
               Acquisition Rights as provided herein, the remaining balance of
               the Net Closing Payment, if any, shall be paid to the SCC
               Shareholders and SCC Acquisition Rights Holders in cash (the
               "Cash Portion of the Purchase Price") based upon the value of the
               SCC Shares and SCC Acquisition Rights surrendered to the Funding
               Agent as more particularly described in  Paragraph 1.c. below;


          (2) The Holdback Funds shall be paid to the SCC Shareholders and the
          SCC Acquisition Rights Holders in the same ratio  of cash, AFC Shares
          and AFC Acquisition Rights as the Net Closing Payment payable to  the
          SCC Shareholders and SCC Acquisition Rights Holders pursuant to
          subparagraphs (a), (b) and (c) above and as reflected on Schedule 1.c.
                                                                   -------------
          (the "Net Closing Payment Ratio").

          (3) The Contingent Payment, if any, shall be paid, as provided in
          Paragraph 1.(f)(2) below, to the SCC Shareholders and the SCC
          Acquisition Rights Holders in the ratio of cash, AFC Shares and AFC
          Acquisition Rights equal to the Net Closing Payment Ratio.

          (4) The amounts withheld pursuant to subparagraphs b.2(iii) and
          b.2(iv) above, if any, shall be paid by SCC or AFC at Closing in
          satisfaction of the obligations referred to in such subparagraphs.

                                       5
<PAGE>
 
            The funding of the amounts payable hereunder shall be effected as
provided in Paragraph 1.c. below.


       (3) Each share of common stock of MergerCo outstanding immediately prior
       to the Effective Time shall be converted into one fully paid and
       nonassessable share of common stock of the Surviving Corporation.

       (4) For purposes hereof, if on the Closing Date, AFC's stock is traded on
       a national securities exchange, or in the NASDAQ National Market System
       or over-the-counter market, the value of each AFC Share as of the
       Effective Time shall be the average closing bid price for the five (5)
       trading days immediately preceding the Closing Date; otherwise, the value
       of each AFC Share as of the Effective Time shall be determined, in good
       faith, by the accountant then regularly servicing AFC (the "AFC
       Accountant") as follows:


            (a)   Multiply AFC's EBITDA (as determined by the AFC Accountant in
                  accordance with the definition hereinafter set forth) for the
                  fiscal year ending December 28, 1997 times nine (9);


            (b)   Subtract from such product the total amount of AFC's long-term
                  debt and capital leases as of the Closing Date;

            (c)   Add to the difference the amount of AFC's cash and cash
                  equivalents as of the Closing Date;

            (d)   Divide the total by the number of AFC Shares outstanding as of
                  the Closing Date and all AFC Shares issuable pursuant to
                  warrants, options and other acquisition rights (i.e. AFC
                  Shares on a fully diluted basis) immediately prior to the
                  Effective Date; and

            (e)   The quotient shall be the value per AFC Share.


            For purposes of this subparagraph, the term "AFC's EBITDA" shall
            mean AFC's income from operations exclusive of interest expense and
            taxes increased by depreciation and amortization and adjusted for
            non-cash items related to gains/losses on asset dispositions and
            writedowns, compensation expense related to stock option activity
            (deferred compensation), any executive compensation awards payable
            in stock of AFC and non-cash officer notes receivable related to
            executive compensation awards.  All determinations by the AFC
            Accountant pursuant to this Paragraph 1.b (4) shall be binding on
            all parties, unless such determination was not made in good faith,
            in which event the dispute resolution procedure contained in
            Paragraph 1.f(2)(d) shall apply.


  c.   Transaction Funding.  At the Closing, AFC shall, either through a loan to
       -------------------                                                      
       the Surviving Corporation or MergerCo or a contribution to MergerCo's
       capital, deposit with a national banking institution to be mutually
       agreed upon by the Principal Shareholders and AFC, as funding agent (the
       "Funding Agent"):  (i) immediately available funds in an amount equal to
       the Cash Portion of the Purchase Price;  (ii) 

                                       6
<PAGE>
 
       AFC Shares having a value equal to the AFC Stock Portion of the Purchase
       Price; and (iii) AFC Acquisition Rights having a value equal to the
       Acquisition Rights Portion of the Purchase Price. Funding Agent shall
       hold and disburse the Cash Portion of the Purchase Price, the AFC Share
       Portion of the Purchase Price and the Acquisition Rights Portion of the
       Purchase Price to the SCC Shareholders and SCC Acquisition Rights holders
       pursuant to Schedule 1.c. which shall be delivered on or before the
                   -------------
       Closing Date and attached to the Disclosure Statement (as hereinafter
       defined) to reflect the election of the SCC Shareholders and SCC
       Acquisition Rights holders described in Paragraph 1.b(2) above. All fees
       and expenses of the Funding Agent shall be paid from the Cash Portion of
       the Purchase Price.

  d.   Exchange of Certificates; Termination of Options and Warrants.
       ------------------------------------------------------------- 


       (1)  Upon surrender to the Funding Agent of all stock certificates (the
            "Certificates") evidencing his, her or its SCC Shares (and upon
            delivery of an executed Shareholders Agreement), each SCC
            Shareholder shall be entitled to receive, without interest, that
            portion of the Cash Portion of the Purchase Price and that portion
            of the AFC Stock Portion of the Purchase Price set forth opposite
            such SCC Shareholder's name on Schedule 1.c.  attached to the
                                           ---------------               
            Disclosure Statement (as hereinafter defined).  Until so surrendered
            and exchanged, each such  Certificate shall represent solely the
            right to receive the consideration described in Schedule 1.c.  In
                                                            ---------------  
            case any payment pursuant to this Paragraph 1.d(1) is made to a
            holder other than a registered owner of a surrendered Certificate,
            it shall be a condition to such payment that the Certificate so
            surrendered shall be properly endorsed in proper form for transfer
            and that all applicable transfer and other taxes have been paid.  As
            soon as practical after execution of this Agreement, SCC shall mail
            to each SCC Shareholder of record (other than to SCC Shareholders as
            to whom surrender and payment arrangements previously have been
            made) a form letter of transmittal, a copy of this Agreement and
            instructions for use in surrendering Certificates and other
            documents and receiving payment for each SCC Share.

       (2)  Upon execution and delivery to the Funding Agent of termination
            agreements  in form and substance acceptable to AFC (the "SCC
            Acquisition Rights Termination Agreements") pursuant to which the
            SCC Acquisition Rights Holders either (i) cancel all of their SCC
            Acquisition Rights or (ii) exchange their SCC Acquisition Rights for
            that portion of the Cash Portion of the Purchase Price, if any, that
            portion of the AFC Stock Portion of the Purchase Price, if any, and
            that portion of the Acquisition Rights Portion of the Purchase
            Price, if any, set forth opposite their respective names on Schedule
                                                                        --------
            1.c.  attached to the Disclosure Statement (as hereinafter defined).
            ------                                                              


       (3)  All stock certificates evidencing the AFC Shares issued pursuant
            hereto shall bear all legends required by applicable state and
            federal securities laws and by the Shareholders Agreement (as
            defined in Paragraph 4 hereof).


  e.   Dissenting Shares.  Notwithstanding anything herein to the contrary, SCC
       -----------------                                                       
       Shares outstanding immediately prior to the Effective Time and held by an
       SCC 

                                       7
<PAGE>
 
       Shareholder (a "Dissenting Shareholder") who has not voted in favor of
       the Merger or consented thereto in writing and who has demanded appraisal
       for such shares in accordance with Washington Merger Law, if the
       Washington Merger Law provides for appraisal rights for such shares as a
       result of the Merger (the "Dissenting Shares"), shall not be converted
       into a right to receive any portion of the Purchase Price.
       Notwithstanding the foregoing, if, after the Effective Time, the
       Dissenting Shareholder fails to perfect his, her or its right of
       appraisal or withdraws or loses his, her or its right of appraisal, such
       Dissenting Shares shall be treated as if they had been converted as of
       the Effective Time into a right to receive the consideration, if any, to
       which the Dissenting SCC Shareholder is entitled as provided in Schedule
                                                                       --------
       1.c. attached to the Disclosure Statement (the "Dissenting Shareholder
       ----
       Consideration") without interest or dividends thereon. In the event the
       Dissenting Shareholder perfects and prosecutes his, her or its appraisal
       rights, then the Dissenting Shareholder Consideration shall be retained
       by the Funding Agent until the amount payable to the Dissenting
       Shareholder for the Dissenting Shares is finally determined. If the
       Dissenting Shareholder Consideration so retained exceeds the actual
       consideration determined to be payable to the Dissenting Shareholder,
       then such consideration shall be paid from the Dissenting Shareholder
       Consideration held by the Funding Agent and the balance shall be paid to
       the non-dissenting shareholders. In the event the Dissenting Shareholder
       Consideration so retained is insufficient to pay the actual consideration
       determined to be payable to the Dissenting Shareholder, then all of the
       Dissenting Shareholder Consideration shall be paid by the Funding Agent
       to the Dissenting Shareholder and the balance (the "Deficiency") shall be
       paid by the non-dissenting shareholders (including the Principal
       Shareholders), who shall be jointly and severally liable for such excess.
       The Principal Shareholders shall be responsible for the collection of any
       such Deficiency and if the entire amount is not collected within five (5)
       days of the determination of the amount due, the Principal Shareholders
       shall pay the remaining Deficiency to the Funding Agent. SCC will give
       AFC prompt notice of any demands received by SCC for appraisal of SCC
       Shares, and prior to the Effective Time, AFC shall have the right to
       participate in all negotiations and proceedings with respect to such
       demands. Prior to the Effective Time, SCC shall not, except with the
       prior written consent of AFC, make any payment with respect to, or settle
       or offer to settle any such demands.


  f.   Deferred Payment; Contingent Payment; Adjustment of  Purchase Price.
       ------------------------------------------------------------------- 


       (1)  Deferred Payment.  At the expiration of the twelve (12) consecutive
            ----------------                                                   
            month period following the Closing Date (the "Holdback Period"), the
            Surviving Corporation or AFC (through a loan or capital contribution
            to the Surviving Corporation), shall pay to, and deposit with, the
            Funding Agent, in proportion to the Net Closing Payment Ratio, cash,
            AFC Shares or AFC Acquisition Rights, with an aggregate value equal
            to Three Million Five Hundred Ninety Thousand Dollars ($3,590,000)
            plus interest on such amount payable, in one (1) installment at the
            end of the Holdback Period, at the rate of 5.7% per annum compounded
            monthly from the Effective Date through the last day of the Holdback
            Period (the aggregate of such amounts being hereinafter referred to
            as the "Holdback Funds").  The Holdback Funds will be retained by
            the Funding Agent in escrow for a period of two 

                                       8
<PAGE>
 
            (2) years following the Holdback Period (the "Escrow Period") to
            secure the continuing obligations of the Principal Shareholders for
            indemnification as described in Paragraph 12 below. The Principal
            Shareholders, AFC and the Funding Agent shall, prior to Closing,
            enter into an Escrow Agreement setting forth the terms and
            conditions of such escrow and providing, inter alia, for the payment
                                                     ----------
            of all interest on the escrowed funds, pro rata, to the SCC
                                                   --------
            Shareholders and SCC Acquisition Rights Holders during the term
            thereof based upon their relative shares of the cash portion of the
            Holdback Funds as set forth on Schedule 1.c..
                                           ------------


       (2)  Contingent Payment.
            ------------------ 


            (a)   Amount.  In addition to the Holdback Funds and at the end of
                  ------                                                      
                  the Holdback Period, the Surviving Corporation or AFC (through
                  a loan or contribution to the Surviving Corporation) shall,
                  pay to the Funding Agent, in proportion to the Net Closing
                  Payment Ratio, cash, AFC Shares and AFC Acquisition Rights
                  with an aggregate value of Three Million Eight Hundred
                  Thousand Dollars ($3,800,000) (the "Contingent Payment") to be
                  distributed among the SCC Shareholders and the SCC Acquisition
                  Rights Holders, as set forth on Schedule 1.c., if, but only
                                                  -------------              
                  if, SCC's EBITDA (as hereinafter defined) for SCC's thirteen
                  (13), four (4) week periods commencing October 1, 1997 and
                  ending  September 30, 1998 (the "Determination Year"), equals
                  or exceeds the sum of Nine Million Eight Hundred Fifty Four
                  Thousand Dollars ($9,854,000) (the "Target EBITDA"); provided,
                  however, that if SCC's EBITDA as computed hereunder is less
                  than the Target EBITDA but at least Eight Million Eight
                  Hundred Sixty-eight Thousand Six Hundred Dollars ($8,868,600)
                  (the "Minimum EBITDA"), the Contingent Payment hereunder shall
                  be One Million Nine Hundred Thousand Dollars ($1,900,000).  If
                  SCC's EBITDA as computed hereunder is less than the Minimum
                  EBITDA, no payment shall be due hereunder.


            (b)   Determination of EBITDA.   As used herein "EBITDA" shall mean
                  -----------------------                                      
                  the earnings of SCC and the Subsidiaries on a consolidated
                  basis before deductions or offset for interest expense, taxes,
                  depreciation and amortization, as determined by the accountant
                  regularly servicing SCC at the end of the Determination Year
                  (the "SCC Accountant") in accordance with generally accepted
                  accounting principals ("GAAP") consistently applied with
                  respect to prior periods.  Such determination shall be
                  exclusive of Extraordinary Business Expenses incurred by SCC,
                  including, but not limited to, any amounts paid by SCC (i)
                  under Section 4.e, and (ii) in satisfaction of all or part of
                  the WC Line of Credit after Closing, and shall be adjusted for
                  non-cash items related to gains/losses on asset dispositions
                  and writedowns, compensation expense related to stock option
                  activity (deferred compensation), any executive compensation
                  awards payable in stock of SCC or, after Closing, 

                                       9
<PAGE>
 
                  AFC and non-cash officer notes receivable related to executive
                  compensation awards. The term "Extraordinary Business
                  Expenses" shall mean any expense or liability incurred by SCC
                  as a result of this transaction or as a result of material
                  variances in the 1998 Business Plan (attached hereto as
                  Schedule 1.f(2)) incurred at AFC's request or direction. AFC
                  ----------------
                  shall cause the SCC Accountant to prepare and deliver to AFC
                  and the SCC Shareholder Representative, on or before the last
                  day of the Holdback Period, a statement of SCC's EBITDA for
                  the Determination Year, together with the work papers
                  reflecting the computation thereof (collectively the "EBITDA
                  Statement"). If the actual EBITDA for the Determination Year
                  equals or exceeds the Minimum EBITDA, then AFC shall, on or
                  before the last day of the Holdback Period, pay the applicable
                  Contingent Payment (i.e. $1,900,000 if the Minimum EBITDA is
                  achieved or $3,800,000 if the Target EBITDA is achieved, as
                  the case may be) to the Funding Agent to be disbursed in
                  accordance with Schedule 1.c.
                                  -------------

            (c)   AFC Negative Covenant.  AFC shall not take any action or
                  ---------------------                                   
                  require SCC to take any action not included in, or
                  contemplated by, SCC's 1998 Business Plan attached hereto as
                  Schedule 1.f(2) that materially adversely impacts SCC's
                  ---------------                                        
                  ability to achieve the Minimum EBITDA or Target EBITDA.  In
                  the event the Principal Shareholders become aware of any
                  action taken or required by AFC in violation of this covenant,
                  the Principal Shareholders shall deliver to AFC written notice
                  of such adverse action.  If AFC fails or refuses to cure or
                  take material steps to commence to cure such adverse action
                  within fifteen (15) days after such notice, such adverse
                  action shall become an "Alleged Default Event".   If SCC fails
                  to accomplish the Minimum or Target EBITDA and such failure
                  was caused by the Alleged Default Event or an adverse action
                  by AFC with respect to which a Principal Shareholder was not
                  aware, then the Contingent Payment shall become due and
                  payable, subject to AFC's right to dispute as hereinafter set
                  forth, as if the Minimum or Target EBITDA had been achieved.
                  If AFC disputes the contention of the Principal Shareholders
                  regarding the effect of such adverse action or Alleged Default
                  Event, such dispute shall be resolved in accordance with the
                  dispute resolution procedure described in Paragraph 1.f(2)(d);
                  provided, however, that the prevailing party in such dispute
                  shall be entitled to recover from the non-prevailing party all
                  of the fees, costs and expenses (including reasonable
                  attorney's fees) incurred by such party in connection with
                  such dispute.

            (d)   Dispute Resolution.   In the event AFC or the SCC Shareholder
                  ------------------                                           
                  Representative shall disagree with the determination of EBITDA
                  or, Extraordinary Expenses, as provided for above, or the
                  determination of the Working Capital Ratio as provided for
                  below, then such party shall deliver to the other party or
                  parties a notice, within fifteen (15) 

                                       10
<PAGE>
 
                  business days after delivery to AFC and the SCC Shareholder
                  Representative of the EBITDA Statement or the Working Capital
                  Ratio certificate, as the case may be, identifying in
                  reasonable detail any such proposed adjustments to the EBITDA
                  Statement or Working Capital Ratio certificate, and AFC and
                  the SCC Shareholder Representative shall negotiate in good
                  faith to resolve any disagreement with respect thereto. If,
                  after a period of ten (10) business days following the date of
                  delivery of the notice of proposed adjustments referred to
                  above, AFC and the SCC Shareholder Representative shall not
                  have resolved any such disagreements, then AFC and the SCC
                  Shareholder Representative shall jointly select an independent
                  public accounting firm of nationally recognized reputation,
                  which firm of accountants shall make a final and binding
                  resolution of the disagreement. Such selection shall be made
                  in the following manner: AFC shall submit within ten (10)
                  business days a list of three (3) nationally recognized
                  accounting firms (together with the name of the partner at
                  each firm who will be responsible for handling the firm's
                  engagement) who are not then engaged by AFC or its affiliates,
                  from which list the SCC Shareholder Representative shall
                  select one (1) firm (which is not then engaged by the SCC
                  Shareholder Representative or any Principal Shareholder or any
                  of his, her or its affiliates) within ten (10) business days.
                  The costs and expenses for the services of such independent
                  public accounting firm shall be borne equally between AFC and
                  the SCC Shareholders.


            (e)   Default.  Time is of the essence in this Agreement.  The
                  -------                                                 
                  occurrence of any one of the following events shall constitute
                  a default by AFC under this Agreement:


                  (i)  Any failure to pay when due the full amount of principal
                       interest due under Paragraphs f(1) or f(2) above.


                  (ii) If AFC becomes insolvent or is the subject of a petition
                       in bankruptcy, either voluntary or involuntary (which is
                       not dismissed within thirty days), or in any other
                       proceeding under the federal bankruptcy laws, or makes an
                       assignment for the benefit of creditors.


            (f)   Effect of Default.  In the event AFC defaults with respect to
                  -----------------                                            
                  its obligations to pay all or any portion of the Holdback
                  Funds or Contingent Payment when due then, commencing on the
                  due date, any unpaid amounts shall accrue interest at a rate
                  of 18% per annum until paid in full.


             (g)  Valuation.  Regardless of the timing of delivery, all AFC
                  ---------                                                
                  Shares and AFC Acquisition Rights delivered pursuant to this
                  Paragraph 1.f(1) and 1.f(2) shall be valued based upon the AFC
                  Per Share Value as computed herein as of the Effective Time.

                                       11
<PAGE>
 
  g.   Tax-free Reorganization.  Notwithstanding anything herein to the
       -----------------------                                         
       contrary, in the event SCC, the SCC Shareholders and the SCC Acquisition
       Rights Holders satisfy all requirements of the Internal Revenue Code of
       1986, as amended (the "Code") such that the Merger contemplated herein
       may  be structured as a tax-free reorganization to the surviving company,
       SCC and the SCC Shareholders (except to the extent of cash consideration
       and other boot paid to the SCC Shareholders) including, but not limited
       to, the requirement that a sufficient percentage of the value of the
       consideration be paid in AFC Shares  (the "Minimum Exchange Percentage"),
       then AFC hereby agrees that it will, upon the request of SCC and the
       Principal Shareholders, execute an amendment to this Agreement to
       structure the Merger as a forward merger in which the Minimum Exchange
       Percentage requirement is satisfied, provided that AFC receives opinions
       from both its accountants, Arthur Andersen, LLP, and attorneys, Cohen
       Pollock Merlin Axelrod & Tanenbaum, P.C., that, the forward merger, as
       structured, should (except to the extent of cash paid to the SCC
       Shareholders) qualify for tax-free treatment under Section 368(a)(1)(A)
       of the Code.


  2.   DUE DILIGENCE REVIEW.
       -------------------- 


  a.   Access.  To enable AFC to conduct a thorough due diligence review (the
       ------                                                                
       "Due Diligence Review") of the Businesses and the assets (the "Corporate
       Assets") of SCC and the Subsidiaries and any marketing and advertising
       fund maintained by SCC or any Subsidiaries for the benefit of any of the
       Franchisees (the "Advertising Funds"), SCC and each Principal Shareholder
       represents and agrees that, subject to execution and delivery of
       Confidentiality and Nondisclosure Agreements satisfactory to SCC, AFC and
       AFC's representatives, legal counsel, accountants, advisors and lenders'
       representatives shall be given, after the date hereof and until Closing,
       full access to (i) the assets and properties of SCC and the Subsidiaries,
       the Advertising Funds and the Businesses; (ii) the books and records
       (including electronic records) of SCC, the Subsidiaries and the
       Advertising Funds, including, but not limited to, income tax returns,
       sales and use tax returns, financial statements and related materials,
       bank statements, invoices, accounts receivable, accounts payable and
       franchisee, developer and supplier lists; (iii) all files maintained by
       SCC and its Subsidiaries relating to Franchisees, developers, Corporate
       Assets, Advertising Funds and the conduct of the Businesses prior to the
       Closing.  In addition, SCC shall permit AFC to copy, at AFC's expense,
       the contents of all such books, records and files; and upon reasonable
       notice to SCC and after public announcement of the transaction
       contemplated herein, AFC shall be entitled to contact and communicate
       with SCC's and the Subsidiaries' employees, officers, representatives,
       Franchisees, creditors, customers and others having a business
       relationship with it.  Notwithstanding the Due Diligence Review conducted
       by AFC and any knowledge of facts determined or determinable by the AFC
       pursuant to such Due Diligence Review, AFC has the right to rely upon the
       representations, warranties, covenants and agreements of SCC and the
       Principal Shareholders contained in this Agreement and any document
       executed pursuant hereto or delivered in connection herewith.  AFC
       agrees, however, to act in good faith with respect to any knowledge
       obtained by it in the course of the Due Diligence Review and to use its
       reasonable efforts to advise SCC, prior to Closing, of any breaches of
       warranties, representations or covenants which AFC may discover in the
       course 

                                       12
<PAGE>
 
       thereof. Notwithstanding anything herein to the contrary, if AFC or its
       independent accountants have actual knowledge prior to Closing, without
       having any obligation to undertake any factual inquiry or investigation,
       that any representation or warranty made by the Principal Shareholders or
       SCC is untrue and fail to so advise the Principal Shareholders prior to
       Closing, the Principal Shareholders shall have no liability with respect
       to such representation or warranty.

  b.   Schedules.  Unless otherwise provided for in this Agreement, SCC and the
       ---------                                                               
       Principal Shareholders shall prepare all Schedules to the Disclosure
       Statement (the "Schedules") required herein and deliver such Schedules to
       AFC, together with true and correct copies of any documents required to
       be attached thereto, on or before the tenth business day following the
       date of execution of this Agreement.  AFC shall examine each such
       Schedule and related documents, and within ten (10) business days
       following AFC's receipt thereof, AFC shall notify SCC whether AFC accepts
       or rejects such Schedule and related documents.  In the event AFC and SCC
       and the Principal Shareholders are unable to agree with respect to a
       material issue on any Schedule within ten (10) business days following
       SCC's receipt of notice of AFC's rejection thereof, AFC shall either
       agree in writing within two (2) business days thereafter to accept such
       Schedule  as submitted by SCC and proceed with the transactions
       contemplated hereunder or this Agreement shall terminate.

  c.   Disclosure Statement.  Within five (5) business days after the acceptance
       --------------------                                                     
       by AFC of all Schedules required by this Agreement, SCC and the Principal
       Shareholders shall execute and deliver to AFC a Disclosure Statement in
       the form attached hereto as Exhibit "A" (the "Disclosure Statement"),
                                   -----------                              
       together with all Schedules referred to therein (as approved by AFC) and
       upon such execution and delivery, the Disclosure Statement and all
       Schedules shall be attached to and made a part of this Agreement.


  3.   CLOSING.  The closing of the transactions contemplated by this Agreement
       -------                                                                 
(the "Closing") shall take place on or before January 31, 1998 (the "Closing
Date"); provided, however, that AFC or SCC, may at its option, extend the
Closing Date to a date not later than February 27, 1998; provided, further,
however, that either party hereto may require, after January 31, 1997, that the
Closing occur upon five (5) days prior notice to the other party once all
conditions to Closing are either satisfied or waived.  The parties agree to use
their reasonable efforts and to act in good faith to satisfy all conditions to
Closing and consummate the transaction at the earliest possible date.  The
Closing shall be held at the offices of Cohen Pollock Merlin Axelrod &
Tanenbaum, P.C.  in Atlanta, Georgia, at 10:00 a.m.  on the Closing Date.

  4.   ADDITIONAL AGREEMENTS.
       --------------------- 


  a.   Restrictive Covenant.  At Closing, Larry McDonald shall enter into a
       --------------------                                                
       Confidentiality and Non-Competition Agreement with the Surviving
       Corporation in form and substance acceptable to AFC (the "Confidentiality
       and Non-Competition Agreement").  Notwithstanding anything herein to the
       contrary, such Confidentiality and Non-Competition Agreement shall  (i)
       be for a term of five (5) years; (ii) prohibit Larry McDonald from,
       directly or indirectly, franchising, owning or operating, anywhere in the
       world, (x) a coffee roasting facility, (y) cafes or similar facilities
       specializing in the sale of coffee or (z) wholesale businesses involved
       in the 

                                       13
<PAGE>
 
       sale or distribution of coffee; and (iii) be governed by and
       construed and enforced under the laws of the State of Washington.

  b.   Shareholders Agreement.  At Closing, each of the SCC Shareholders who
       ----------------------                                               
       acquire AFC Shares and AFC shall enter into a Shareholders Agreement in
       the form attached hereto as Exhibit "B" (the "Shareholders Agreement")
                                   -----------                               
       governing the transferability, conversion, disposition and voting of the
       AFC Shares owned by the SCC Shareholders.

  c.   Shareholder Representative Agreement.  Simultaneously with the execution
       ------------------------------------                                    
       and delivery of the of the Disclosure Statement, the Principal
       Shareholders shall deliver to AFC, an agreement in form and substance
       acceptable to AFC and executed by no less than 66-2/3% of the SCC
       Shareholders (the "Shareholders Representative Agreement") designating
       one individual with whom AFC may communicate with respect to decisions on
       behalf of the SCC Shareholders required or permitted to be made pursuant
       to this Agreement.

  d.   Severance Pay.  AFC shall cause SCC, immediately following Closing, to
       -------------                                                         
       implement a severance pay policy for employees of SCC and the
       Subsidiaries which is substantially the same as the severance pay policy
       in effect for the employees of AFC.  All employees of SCC or the
       Subsidiaries shall receive service credit under such plan for their time
       employed by SCC and the Subsidiaries prior to the Effective Time of the
       Merger.  The payment of any severance pay by SCC or the Subsidiaries
       after Closing shall not be considered an Extraordinary Expense for
       purposes of computing SCC's EBITDA.


  e.   Investment Banker and Legal Fees.  In the event that the sum of the AFC
       --------------------------------                                       
       Stock Portion of the Purchase Price and the Acquisition Rights Portion of
       the Purchase Price shall be equal to or greater than Twenty-Seven Million
       Dollars ($27,000,000), the Surviving Corporation shall pay up to One
       Million Two Hundred Thousand Dollars ($1,200,000)  for legal, accounting
       and investment banker fees incurred in connection with this transaction.
       All amounts in excess of One Million Two Hundred Thousand Dollars
       ($1,200,000) shall be deducted from the Net Closing Payment as provided
       above and paid by The Surviving Corporation or AFC as provided in
       Paragraph 1.b. above.  In the event that the AFC Stock Portion of the
       Purchase Price plus the Acquisition Rights Portion of the Purchase Price
       shall be less than Twenty-Seven Million Dollars ($27,000,000) but greater
       than Nineteen Million Six Hundred Thousand Dollars ($19,600,000), the
       Surviving Corporation shall pay up to Eight Hundred Thousand Dollars
       ($800,000) for legal, accounting and investment banker fees incurred in
       connection with this transaction. In the event that the AFC Stock Portion
       of the Purchase Price plus the Acquisition Rights Portion of the Purchase
       Price shall be less than Nineteen Million Six Hundred Thousand Dollars
       ($19,600,000) the investment banking fees, accounting  and legal fees
       shall be deducted from the Net Closing Payment and paid by the Surviving
       Corporation or AFC as provided in Paragraph 1.b. above.  In addition, in
       the event that the legal, accounting and investment banker fees exceed
       the amount required to be paid by the Surviving Corporation hereunder,
       such excess shall be paid by deducting it from the Net Closing Payment
       and it shall be paid by the Surviving Corporation or AFC as provided in
       Paragraph 1.b. above.  The payment of any such fees by the Surviving

                                       14
<PAGE>
 
       Corporation pursuant to this Section shall not be included in the
       calculation of SCC's EBITDA under this Agreement.

  f.   [Reserved]

  g.   Continuity of Interest.  Prior to Closing, AFC shall enter into a
       ----------------------                                           
       continuity of interest agreement with the SCC Shareholders in form and
       substance acceptable to AFC and the SCC Shareholders.

  h.   Principal Shareholder Approval.  The Principal Shareholders covenant and
       ------------------------------                                          
       agree that they will vote all of the shares owned by them in favor of the
       transactions contemplated herein.


  5.   HART-SCOTT-RODINO COMPLIANCE.  As soon as practical after the execution
       ----------------------------                                           
and delivery of this Agreement, AFC and SCC shall prepare and make all necessary
filings under, and shall work in good faith to obtain all consents required
under, the Hart-Scott-Rodino Antitrust Improvements Act of 1976 (the "HSR Act").


  6.   REPRESENTATIONS, WARRANTIES AND COVENANTS OF SCC AND THE PRINCIPAL
       ------------------------------------------------------------------
SHAREHOLDERS.  To induce AFC to enter into this Agreement and consummate the
- ------------                                                                
transactions contemplated hereunder, SCC and each of the Principal Shareholders,
jointly and severally, hereby represent, warrant and covenant as of the date
hereof, as follows, which representations, warranties and covenants set forth
herein shall be true and correct on the Closing Date and shall survive the
consummation of the transactions hereunder:


  a.   Organization and Good Standing of SCC .  SCC (i) is a corporation duly
       --------------------------------------                                
       organized, validly existing and in good standing under the laws of the
       State of Washington; (ii) has all requisite corporate power and authority
       to conduct its business and own, operate and lease its properties as and
       in the places where such business is now conducted and such properties
       are now owned, leased or operated; (iii) is duly qualified as a foreign
       corporation in all jurisdictions, both inside and outside of the United
       States of America,  in which it transacts business and in which failure
       to qualify would have a material adverse effect on its business,
       financial condition or Corporate Assets, a list of which foreign
       jurisdictions is set forth on Schedule 6.a.  attached to the Disclosure
                                     ---------------                          
       Statement; and (iv) other than Best and Italia, has no subsidiaries
       (defined as an affiliated organization in which SCC owns, directly or
       indirectly, at least ten percent (10%) of the outstanding stock or other
       equity).


  b.   Organization and Good Standing of Best.  Best (i) is a corporation duly
       --------------------------------------                                 
       organized, validly existing and in good standing under the laws of the
       State of Washington; (ii) has all requisite corporate power and authority
       to conduct its business and own, operate and lease its properties as and
       in the places where such business is now conducted and such properties
       are now owned, leased or operated; (iii) is duly qualified as a foreign
       corporation in all jurisdictions, both inside and outside of the United
       States of America, in which it transacts business and in which failure to
       qualify would have a material adverse effect on its business, financial
       condition or Corporate Assets, a list of which foreign jurisdictions is
       set forth on Schedule 6.b.  attached to the Disclosure Statement; and
                    ---------------                                         
       (iv) has no subsidiaries, as defined in subparagraph a above.

                                       15
<PAGE>
 
  c.   Organization and Good Standing of Italia.  Italia (i) is a corporation
       ----------------------------------------                              
       duly organized, validly existing and in good standing under the laws of
       the State of Washington; (ii) has all requisite corporate power and
       authority to conduct its business and own, operate and lease its
       properties as and in the places where such business is now conducted and
       such properties are now owned, leased or operated; (iii) is duly
       qualified as a foreign corporation in all jurisdictions in, both inside
       and outside of the United States of America, in which it transacts
       business and in which failure to qualify would have a material adverse
       effect on its business, financial condition or Corporate Assets, a list
       of which foreign jurisdictions is set forth on Schedule 6.c.  attached to
                                                      ---------------           
       the Disclosure Statement; and (iv) has no subsidiaries, as defined in
       subparagraph a above.

  d.   SCC-Corporate Power, Authority and Enforceability.  SCC has full right,
       -------------------------------------------------                      
       title and authority to enter into this Agreement and, upon SCC's receipt
       of necessary third party and shareholder approvals, to consummate the
       transactions contemplated hereby.  At closing, upon receipt of necessary
       shareholder approval all corporate action on the part of SCC, its
       directors, necessary for (i) the authorization, execution, delivery and
       performance of the Transaction Documents (as defined in Paragraph 11
       below) to which it is a party; and (ii) the performance of all of the
       obligations of SCC under the Transaction Documents, has been duly and
       validly taken.  This Agreement when executed and delivered on behalf of
       SCC shall constitute a valid and binding obligation of SCC, enforceable
       against it in accordance with its terms.  Each of the other Transaction
       Documents to which SCC is a party shall, when executed and delivered on
       behalf of SCC and upon receipt of any consents required in connection
       therewith, constitute a valid an binding obligation of SCC, enforceable
       against it in accordance with its terms.

  e.   Principal Shareholders - Authority and Enforceability.  Each of the
       -----------------------------------------------------              
       Principal Shareholders  have  full right, title and authority to enter
       into this Agreement and assign the SCC Shares pursuant to the Merger and
       consummate the transactions contemplated hereby.  This Agreement and each
       of the other Transaction Documents to which each Principal Shareholder is
       a party, when executed and delivered by such Principal Shareholder, shall
       constitute a valid and binding obligation of the Principal Shareholder,
       enforceable against him, her or it in accordance with its terms.  No
       spousal consents are required from any spouse of any Principal
       Shareholder who is a party to this Agreement.

  f.   Capitalization/Stock Ownership.
       ------------------------------ 


       (1)  The authorized capital stock of SCC consists solely of 10,000,000
            shares of no par value common voting stock, of which 5,211,260
            shares are issued and outstanding and 4,788,740 shares are held as
            treasury shares and  2,000,000 shares of no par value  preferred
            stock, of which no shares are issued and outstanding and 2,000,000
            shares are held as treasury shares.  Set forth on Schedule 6.f.
                                                              --------------
            attached to the Disclosure Statement is a true, correct and complete
            list of all of the SCC Shareholders and the number of SCC Shares
            owned by each of them, together with a true and correct list of all
            options, warrants convertible securities and other rights
            convertible into shares of SCC.  Upon closing, each Principal
            Shareholder shall own his, her or its 

                                       16
<PAGE>
 
            SCC Shares, as reflected in Schedule 6.f. free and clear of all
                                        ------------
            liens, claims, charges, encumbrances, voting proxies or voting
            agreements, and shall have full and unfettered right to transfer and
            deliver such SCC Shares in connection with the Merger. Each issued
            SCC Share is duly authorized, validly issued, fully paid and
            nonassessable. Except as set forth on Schedule 6.f., there are no
                                                  -------------
            existing options, warrants, calls or commitments with respect to any
            of the authorized and unissued or treasury SCC Shares, and no
            outstanding securities convertible into or exchangeable for any
            capital stock or any options or warrants to acquire capital stock of
            SCC. Except as otherwise provided herein, prior to the Effective
            Time all such options, warrants, calls or commitments and all
            convertible shares shall be fully executed or converted and no such
            options, warrants, calls or convertible securities shall be
            outstanding as of the Effective Time.

       (2)  The authorized capital stock of Best consists solely of Five Million
            (5,000,000) shares of $ no par value common voting stock, of which
            Two Million Seven Hundred Seventy-nine Thousand Six Hundred and Four
            (2,779,604) shares are issued and outstanding and Two Million Two
            Hundred Twenty Thousand Three Hundred Ninety-six  shares are held as
            treasury shares (the "Best Shares").  SCC is the owner of Two
            Million Seven Hundred Seventy-nine Thousand Six Hundred and Four
            (2,779,604) Best Shares which constitute all of the issued and
            outstanding Best Shares.  Except for the security interest of U.S.
            Bank, which shall be terminated at Closing, SCC owns its Best Shares
            free and clear of all liens, claims, charges, encumbrances, voting
            proxies or voting agreements.  Each issued Best Share is duly
            authorized, validly issued, fully paid and nonassessable and is
            transferrable by SCC without restriction (except with respect to
            Federal or state securities laws).  There are no existing options,
            warrants, calls or commitments with respect to any of the authorized
            and unissued or treasury Best Shares, and no outstanding securities
            convertible into or exchangeable for any capital stock or any
            options or warrants to acquire capital stock.

       (3)  The authorized capital stock of Italia consists solely of Five
            Million (5,000,000) shares of no par value common voting stock, of
            which One Million Four Hundred Sixty-five Thousand (1,465,000)
            shares are issued and outstanding and Three Million Five Hundred
            Thirty-five Thousand (3,535,000) shares are held as treasury shares
            (the "Italia Shares").  SCC is the owner of One Million Four Hundred
            Sixty-five Thousand (1,465,000) Italia Shares which constitute all
            of the issued and outstanding Italia Shares. Except for the security
            interest of U.S. Bank, which shall be terminated at Closing, SCC
            owns its Italia Shares free and clear of all liens, claims, charges,
            encumbrances, voting proxies or voting agreements.  Each issued
            Italia Share is duly authorized, validly issued, fully paid and
            nonassessable and is transferrable by SCC without restriction
            (except with respect to Federal or state securities laws).  There
            are no existing options, warrants, calls or commitments with respect
            to any of the authorized and unissued or treasury Italia Shares, and
            no outstanding securities convertible into or exchangeable for any
            capital stock or any options or warrants to acquire capital stock.

                                       17
<PAGE>
 
  g.   Investment Representation.  Each Principal Shareholder acknowledges that
       -------------------------                                               
       the AFC Shares to be delivered upon consummation of the Merger are not
       registered with the Securities and Exchange Commission or under any state
       securities laws and that he, she or it is acquiring the AFC Shares for
       investment purposes only and with no present intention to make any
       further distribution of the AFC Shares and will not make any distribution
       of the AFC Shares except in compliance with any applicable securities
       laws or pursuant to an opinion of legal counsel, acceptable to AFC, that
       such distribution is exempt from registration or compliance with such
       laws.

  h.   Financial Statements.  Attached to the Disclosure Statement as Schedule
       --------------------                                           --------
       6.h are true, correct and complete copies of (i) SCC's and the
       ---                                                           
       Subsidiaries' audited financial statements (including balance sheet,
       statement of operations and statement of cash flows) for the periods
       ending September 30, 1996 and September 30, 1995; and (ii) SCC's and the
       Subsidiaries' unaudited financial statements for the twelve (12) month
       period ending September 30, 1997 and the three (3) month period ending
       December 28, 1997 (hereinafter, such audited financial statements are
       referred to, collectively, as the "Financial Statements", the unaudited
       financial statement for September 30, 1997 is hereinafter referred to as
       the "1997 Unaudited Statement" and the Financial Statements dated as of
       December 28, 1997 are referred to as the "Current Financial Statements").
       The Financial Statements have been prepared in accordance with GAAP and
       in accordance with the books and records of SCC and the Subsidiaries; the
       Financial Statements are complete and correct in all material respects;
       and, the Financial Statements accurately set out and describe the
       financial condition and operating results of SCC and the Subsidiaries as
       of the dates, and during the periods, indicated therein.  Since December
       28, 1997, there has not been any material change in the Corporate Assets,
       liabilities, financial condition or operations of SCC or any Subsidiary
       from that reflected in its Financial Statements, except changes in the
       ordinary course of business that have not been, individually or in the
       aggregate, materially adverse.  Except to the extent reflected or
       reserved against or noted in the Current Financial Statements or
       otherwise disclosed on Schedule 6.h, neither SCC nor any Subsidiary had,
                              ------------                                     
       as of such date, any material liabilities or obligations of any nature,
       whether accrued, absolute, contingent or otherwise, including without
       limitation tax liabilities, whether incurred in respect to or measured by
       SCC's or a Subsidiary's income for any period prior to the date of such
       Current Financial Statements, or arising out of transactions entered
       into, or any set of facts existing prior thereto.  Except as described on
       Schedule 6.h, there exists no basis for the assertion against SCC, any
       ------------                                                          
       Subsidiary, any Corporate Assets, the Businesses, the Cafes or the
       Systems, as of the date hereof or as of the date of the Current Financial
       Statements, of any material liability of a nature requiring financial
       statement disclosure that is not fully reflected or reserved against or
       noted in the Current Financial Statements.  SCC shall provide to AFC upon
       receipt by SCC, but in all events prior to Closing,  the audited
       Financial Statement for the period ending September 30, 1997.  Such
       audited Financial Statement shall be consistent, in all material
       respects, with the 1997 Unaudited Statement, subject only to normal year
       end adjustments.  SCC shall provide to AFC upon receipt by SCC interim
       financial statements for the periods ending in December, 1997 and
       January, 1998.  The 

                                       18
<PAGE>
 
       quantity and quality of the assets owned by SCC and the Subsidiaries,
       the nature of the liabilities owed by SCC and the Subsidiaries and SCC's
       and the Subsidiaries' working capital as of the Closing Date will be
       comparable to or more favorable than such items as reflected on SCC's
       unaudited internal financial statement as at the period ending December
       28, 1997.

  i.   Cafes.  Schedule 6.i attached to the Disclosure Statement sets forth the
       -----   ------------                                                    
       number of Cafes (the "Company-Owned Cafes") owned and operated by  SCC
       and the Subsidiaries and indicates how many are operated by Best  (the
       "Best-Owned Cafes") pursuant to the System (the "Best System") which
       operates under the principal service mark "Seattle's Best Coffee"  and
       related trademarks and service marks, how many of which (the "Italia
       Company-Owned Cafes") are operated by Italia pursuant to the System (the
       "Italia System") which operates under the principal service mark
       "Torrefazione Italia" and related trademarks and service marks.
       Schedule 6.i.   also contains  a true, correct and complete list showing
       ---------------                                                         
       (x) each of the addresses of the Company-Owned Cafes (the "Company-Owned
       Cafe Premises"), (y) an indication of whether such location is owned by
       SCC or either of the Subsidiaries or whether such location is leased by
       SCC or either of the Subsidiaries.


  j.   Other Premises.   Schedule 6.j.  attached to the Disclosure Statement
       --------------    ------------                                       
       contains a true, correct and complete list of all real estate other than
       the Company-Owned Cafe Premises (the "Other Premises") owned or occupied
       by SCC or either of the Subsidiaries which Schedule shall include any
       manufacturing facilities, distribution facilities and sales offices.
       Schedule 6.j.  identifies which of  the Other Premises are owned by SCC
       ---------------                                                        
       or any of the Subsidiaries and which of the Other Premises are leased by
       SCC or any of the Subsidiaries (hereinafter all Company-Owned Cafe
       Premises and Other Premises owned by SCC or any of the Subsidiaries shall
       be referred to as the "Owned Premises;" all Company-Owned Cafe Premises
       and Other Premises leased by SCC or any of the Subsidiaries shall be
       referred to as the "Leased Premises;" and the Owned Premises and the
       Leased Premises shall be referred to, collectively,  as the "Premises").


  k.   Corporate Assets.  The Corporate Assets are the sole property of SCC or
       ----------------                                                       
       the Subsidiaries, all of the property needed to conduct the Businesses as
       currently conducted, and in normal operating condition, free from any
       defects, damages or malfunction and free and clear of all claims, liens,
       charges, security interests or other encumbrances, except as set forth on
       Schedule 6.k.  attached to the Disclosure Statement.
       ---------------                                     


       (1)  The Corporate Assets include all furniture, fixtures, vehicles,
            machinery and equipment (the "FF&E"), used or usable in connection
            with the conduct of any of the Businesses, including without
            limitation leasehold improvements, signs, chairs, tables,
            furnishings, appointments, art and decor items, floor and wall
            coverings, light fixtures, restaurant equipment (including, without
            limitation, appliances, stoves, ovens, dishwashers, racks, coolers,
            freezers, compressors, vacuums and other cleaning apparatus), tools,
            office equipment, file cabinets, and safes and all manner of FF&E
            presently used or usable to keep and maintain the Premises
            (including without limitation manufacturing and distribution
            facilities) in their customary operating 

                                       19
<PAGE>
 
            condition. A complete inventory of the FF&E at each Premises is set
            forth on Schedule 6.k(1) attached to the Disclosure Statement.
                     ---------------    

       (2)  The Corporate Assets include all computer hardware, computer
            software (and license agreements with respect thereto), and
            electronic data and computer files and the storage media upon which
            such files are located including, but not limited to diskettes,
            tapes, CD-ROMs or other storage media (collectively, the "Computer
            Assets") used or usable in connection with the operation of any of
            the Businesses, a complete inventory of which is set forth on
            Schedule 6.k(2)  attached to the Disclosure Statement.
            ----------------                                      


       (3)  The Corporate Assets include all operating assets and supplies (the
            "Operating Assets") used in connection with the conduct of the
            Businesses, included but not limited to, menus, uniforms, inventory,
            ingredients, food products, beverages, dishes, pots, pans, napkins,
            and other cooking, serving and eating utensils, paper products,
            packaging supplies, cleaning supplies, stationary, forms, labels,
            office supplies, production supplies, and advertising, promotional
            and sales materials.  A complete inventory of the Operating Assets
            shall be prepared as of a date no earlier than ten (10) days after
            the execution of this Agreement, attached to the Disclosure
            Statement as Schedule 6.k(3), and subject to increase or decrease
                         ---------------                                     
            after the date of such inventory in the ordinary course of business.
            All of such Operating Assets are now, and will be at Closing,  (i)
            clean and usable in the normal course of business; (ii) located at
            the Premises; (iii) except as otherwise provided in the Disclosure
            Statement, owned by SCC or the Subsidiaries free and clear of any
            and all liens, claims, charges, encumbrances or security interests
            in favor of others; and (iv) at their normal levels and sufficient
            for the normal requirements of the Businesses and the operation of
            the Company-Owned Cafes and the Systems.  All items of inventory
            reflected on the Financial Statements are  valued at the lower of
            cost or market value determined on a first in, first out (FIFO)
            basis.  No inventory of SCC or the Subsidiaries is held on
            consignment.


       (4)  Schedule 6.k(4) attached to the Disclosure Statement contains a
            ---------------                                                
            true, correct and complete list of (i) all unpaid franchise,
            license, royalty and advertising fees or other amounts owed by
            Franchisees or other parties to SCC or any of the Subsidiaries as of
            the date indicated thereon, (ii) all notes receivable, prepaid items
            or expenses of whatever nature arising from or related to the
            Businesses and (iii) all amounts due and owing to SCC or the
            Subsidiaries arising from the sale of merchandise to customers in
            the ordinary course of business (collectively, all such amounts due
            to SCC or the Subsidiaries are hereinafter referred to as the
            "Accounts Receivable").  All Accounts Receivable are valid
            obligations of the respective debtors without any claims, set-offs
            or defenses. Each Account Receivable as reflected on Schedule
                                                                 --------
            6.k(4), as updated and redelivered at Closing is not in default and
            ------
            will be collectible in accordance with its terms, net of reserves
            shown on the Financial Statement.  Neither SCC nor any of the
            Subsidiaries has granted any concessions or discounts with respect
            to any Account Receivable or otherwise offered any discount,
            settlement or compromise with respect 

                                       20
<PAGE>
 
            thereto. The Accounts Receivable represent bona fide transactions
            completed in accordance with the terms and provisions contained in
            any documents related thereto. There are no set-offs, counterclaims
            or disputes asserted with respect to any Account Receivable. The
            Accounts Receivable are collectible in full, subject only to the
            allowance for doubtful accounts reflected on the Financial
            Statements.

       (5)  Schedule 6.k.(5) attached to the Disclosure Statement sets forth a
            ----------------                                                  
            true and correct list and summary of terms of all leases for real
            property to which any of SCC or the Subsidiaries are a party (the
            "Premises Leases").  Each of the Premises Leases disclosed on
            Schedule 6.k.(5) is in full force and effect and there are no
            ----------------                                             
            existing defaults or events of default, real or claimed, or events
            which with notice or lapse of time or both would constitute
            defaults, the consequences of which, severally or in the aggregate,
            would have an adverse effect on the Businesses or financial
            condition of SCC or the Subsidiaries.  There are no  monetary
            obligations to any lessor  for acts or events, including without
            limitation any damage to such real property or improvements
            occurring prior to the Closing Date, other than accrued rent
            obligations disclosed on the Current Balance Sheet.  Except as
            disclosed on Schedule 6.k.(5), neither the execution of this
                         ----------------                               
            Agreement nor the consummation of the transactions contemplated
            herein shall constitute a default under any of the Premises Leases.
            Except as disclosed on Schedule 6.k.(5), no consent of any landlord
                                   ----------------                            
            under the Premises Leases is required as a result of the execution
            of this Agreement or the consummation of the transactions
            contemplated herein.  Except as indicated in Schedule 6.k.(5), all
                                                         ----------------     
            improvements on any real property leased to or used by SCC or the
            Subsidiaries substantially conforms to all applicable state and
            local laws, use restrictions, zoning and building ordinances and
            health and safety ordinances, and such property is zoned for the
            various purposes for which the real estate and improvements thereon
            are presently being used.


       (6)  Schedule 6.k.(6) attached to the Disclosure Statement contains a
            ----------------                                                
            true and correct list of all of the Owned Premises, the holder of
            record, the street address, and a legal description thereof, the
            year of building construction and description of the building(s).
            SCC shall deliver with the Disclosure Statement complete and
            accurate copies of the current abstract of title or existing owner's
            title insurance policy  for each of the Owned Premises, and none of
            such documents has been amended or modified except to the extent
            that such amendments or modifications are disclosed in such copies
            or in Schedule 6.k.(6).  SCC or the Subsidiaries, as the case may
                  ----------------                                           
            be, own each  Owned Premises in fee simple absolute, free and clear
            of all liens, mortgages, pledges, encumbrances, charges,
            assessments, restrictions, covenants, claims, and easements, title
            defects or exceptions of any nature whatsoever, or written, oral,
            recorded, unrecorded, or other leases, except as set forth on
            Schedule 6.k.(6) and liens for real estate taxes not yet due and
            payable.  The buildings located on the Owned Premises are in good
            operating condition, normal wear and tear excepted, and are in the
            aggregate sufficient to satisfy the current and reasonably
            anticipated needs of the Businesses conducted at such parcel.  Each
            parcel of the Owned Premises 

                                       21
<PAGE>
 
            has direct access to public roads and is served by utilities in such
            quantity and quality as are sufficient to satisfy the current and
            reasonably anticipated needs of the Businesses conducted at such
            parcel. Neither SCC nor the Subsidiaries have received notice of (i)
            any condemnation proceeding with respect to any portion of any Owned
            Premises or any access thereto, and to the best of SCC's knowledge,
            no proceeding is contemplated by any governmental authority, or (ii)
            any special assessment which may affect any Owned Premises, and to
            the best of SCC's knowledge, no such special assessment is
            contemplated by any governmental authority.

       (7)  Schedule 6.k(7) attached to the Disclosure Statement is a true and
            ---------------                                                   
            correct list of all leases for machinery, vehicles and equipment
            used or employed by SCC or the Subsidiaries, together with true and
            correct copies of such leases.  Each of the leases disclosed on
            Schedule 6.k.(7) is in full force and effect and there are no
            ----------------                                             
            existing defaults or events of default, real or claimed, or events
            which with notice or lapse of time or both would constitute
            defaults, the consequences of which, severally or in the aggregate,
            would have an adverse effect on the Businesses or financial
            condition of SCC or the Subsidiaries.  The continuation, validity
            and effectiveness of such leases will not be adversely affected by
            the transactions contemplated by this Agreement.  All items leased
            under such leases are in good operating condition and in a state of
            good maintenance and repair, reasonable wear and tear excepted, and
            there shall be no monetary obligations to any lessor thereunder for
            acts or events or damage to such items, occurring prior to the
            Closing, other than accrued rent obligations disclosed on the
            Current Balance Sheet.


  l.   Gross License Fees.  Schedule 6.l. attached to the Disclosure Statement
       ------------------   -------------                                     
       indicates the gross license fees payable to SCC and the Subsidiaries with
       respect to sales of franchises to operate Cafes during the twelve (12)
       month period ending November 30, 1997; and the gross service fees
       collected by SCC and the Subsidiaries from the operation of Cafes by
       Franchisees for the twelve (12) month period ending November 30, 1997.


  m.   Taxes.  Attached to the Disclosure Statement as Schedule 6.m.  are  true,
       -----                                           ---------------          
       correct and complete copies of Federal, state and any foreign income tax
       returns (including balance sheets) of SCC and the Subsidiaries for the
       periods ending September 30, 1997, September 30, 1996; and September 30,
       1995.  Schedule 6.m., contains a true and complete list of all taxing
              -------------                                                 
       authorities with whom SCC or any Subsidiary is required to file and pay
       taxes based upon income.  SCC and the Subsidiaries have filed or obtained
       extensions for all required tax returns, state, federal, local, foreign
       or otherwise; each return or report is true and correct and all taxes,
       fees and other governmental charges reflected thereon have been paid or
       accrued.  There is not and there will not be any liability for Federal,
       state, foreign or local income, sales, use, excise or other taxes arising
       out of, attributable to, or affecting the Corporate Assets or the conduct
       of the Business or the operation of the Company-Owned Cafes or the
       Systems through the Closing Date, or attributable to the conduct of the
       operations of SCC and the Subsidiaries at any time prior to the Closing
       Date, which has not been fully paid or reserved for on the Current
       Financial Statements or disclosed on 

                                       22
<PAGE>
 
       Schedule 6.m. (the "Tax Obligations"). Schedule 6.m. lists the fiscal
       -------------                          -------------
       years and periods through which SCC and the Subsidiaries have filed
       Federal, state, foreign, local or other income tax returns, stating, with
       respect to years and periods ending on or after December 31, 1988,
       whether they have been examined by the Internal Revenue Service or any
       state, foreign, local or other agency with respect to any such period,
       giving in each instance all open deficiencies, if any, proposed as a
       result of all such examinations, and stating whether such deficiencies
       have been paid or settled. Except as described in Schedule 6.m, neither
       SCC nor any Subsidiary is presently under, nor has SCC or any Subsidiary
       received notice of any contemplated, investigation or audit by the
       Internal Revenue Service or any state, local, foreign or other agency
       concerning any fiscal year or period ended prior to the date hereof.
       Notwithstanding the disclosure of any pending audit on Schedule 6.m., the
       Principal Shareholders shall remain liable to indemnify AFC for taxes,
       interests, penalties, fees and expenses as set forth in Paragraph 12 with
       respect to any such audit for years prior to the Closing Date. Neither
       SCC nor any Subsidiary will file any Federal, state or local tax return
       or report prior to the Closing Date which shall not have been reviewed in
       advance by AFC or its representatives. Neither SCC nor any Subsidiary has
       ever granted any waiver of any statute of limitations with respect to, or
       any extension of the period for the assessment of, any taxes.


  n.   Premises.
       -------- 


       i.   Except as described in Schedule 6.n, all utilities and major service
            systems (including without limitation electrical, sanitary and
            sewage, HVAC, air ventilation and filtering, refrigeration and water
            supply) necessary for the operation of the Company-Owned Cafes, the
            manufacturing facilities and other Businesses conducted by SCC and
            the Subsidiaries are in good working order and are adequate for the
            present needs of the Company-Owned Cafes, manufacturing facilities
            and other Businesses.  To the best of SCC's and the Principal
            Shareholders' knowledge, there are no facts or circumstances that
            will result in the termination of the present access from any of the
            Premises to utility services or existing streets, highways and roads
            adjoining such Premises.

       ii.  The use, occupancy, operation and condition of all of the Premises
            comply with all applicable covenants, conditions, restrictions and
            contracts and any applicable zoning, building, health, safety,
            environmental and other laws to which they are subject.  All
            applicable permits, licenses and other evidences of compliance which
            are or were required to be obtained in connection with the
            construction of the improvements on the Premises and the occupancy,
            condition, operation and use of the Premises have been obtained and
            complied with.  Except as described on Schedule 6.n, neither  SCC
            nor any Subsidiary has received any Health Department or other
            governmental citation with respect to any Company-Owned Cafe,
            manufacturing facility or any of the Businesses, which has not been
            cured.

       iii. Neither SCC nor any Subsidiary has knowledge, or has received
            notice, that any of the Company-Owned Cafes or the Premises are or
            will be subjected 

                                       23
<PAGE>
 
            to or affected by (i) any special assessments, whether or not
            presently a lien thereon, or (ii) any condemnation, eminent domain
            or similar proceedings.


  o.   No Violation.  The execution, delivery and performance of this Agreement
       ------------                                                            
       and the agreements contemplated in this Agreement do not and will not
       violate the provisions of (i) the Articles of Incorporation or Bylaws of
       SCC or any Subsidiary; (ii) any mortgage, indenture, security agreement,
       contract, undertaking or other agreement to which SCC or any Subsidiary
       is a party or which is binding upon SCC or any of its property or the
       Businesses; or (iii) any law, regulation, judgment or order which is
       binding upon SCC or any Subsidiary, any of the Corporate Assets or any of
       the Businesses.


  p.   No Breach.  Neither SCC nor any Subsidiary is in breach of any, and SCC
       ---------                                                              
       and each Subsidiary have materially complied with and performed all
       obligations under each, contract or agreement to which it is a party and,
       except as described in Schedule 6.p,  there is no basis for the assertion
                              ------------                                      
       against SCC, any Subsidiary, the SCC Shares or the Corporate Assets of
       any liens, claims, charges, encumbrances, liabilities, debts or
       obligations, whether due or to become due, including but not limited to
       liabilities or obligations on account of taxes (including without
       limitation taxes arising out of this transaction) or other governmental
       charges which would adversely affect or cause a lien upon the Corporate
       Assets, the SCC Shares, the Best Shares, the Italia Shares or diminish
       the rights of SCC and the Subsidiaries in such Corporate Assets or the
       rights of AFC in the SCC Shares.

  q.   Compliance with Laws.  Except as described on Schedule 6.q, SCC and the
       --------------------                                                   
       Subsidiaries are, and have been at all times in the past, in compliance
       with all laws, rules, ordinances, governmental regulations and orders of
       all governmental authorities and/or jurisdictions (collectively
       "Applicable Laws") applicable to the conduct of the Businesses, including
       without limitation  Applicable Laws relating to (i) the offer and sale of
       franchises, (ii) the servicing and operation of a franchise system and
       (iii) zoning, building, public health, plumbing, electrical, fire, public
       health, occupational safety, pollution, food and drug preparation and
       labeling, importation, environmental protection, and waste disposal
       matters.

  r.   Consents and Approvals.  Except for the HSR Act, consents of landlords
       ----------------------                                                
       and shareholders of SCC, no consent or approval of any other party
       (including without limitation any lending institution or any governmental
       authority, bureau or agency) is required in connection with the
       execution, delivery, performance, validity or enforceability of this
       Agreement or the agreements contemplated by this Agreement, other than
       consents or approvals which have been obtained and delivered to AFC.

  s.   Actions and Proceedings.  Except as disclosed on Schedule 6.s.  to be
       -----------------------                          ---------------     
       attached to the Disclosure Statement, there is no action, suit or
       proceeding pending or, to the best knowledge of SCC and the Principal
       Shareholders threatened against or affecting SCC, the Subsidiaries, the
       SCC Shares, the SCC Shareholders, the Businesses, the Company-Owned Cafes
       or the Systems which would relate to or affect, directly or indirectly,
       the Businesses, the Corporate Assets or the SCC Shares, before any court
       or governmental department, commission, board, bureau, agency or
       instrumentality, domestic or foreign, or which would have an adverse
       effect on the Businesses, the 

                                       24
<PAGE>
 
       Purchased Assets, the SCC Shares, the Company-Owned Cafes or the Systems
       or prevent the consummation of the transactions contemplated hereunder.


  t.   Proprietary Rights.
       ------------------ 


       i.   Attached to the Disclosure Statement as Schedule 6.t.i is a true,
                                                    --------------           
            correct and complete list of all U.S. and Foreign trade names,
            trademarks, service marks, logos, slogans, and assumed names
            currently used in the conduct of the Businesses as they are
            currently being conducted and the operation of the Cafes and the
            Systems as they are currently being operated (collectively the
            "Marks") and all U.S. and foreign trademark and service mark
            registrations and applications for registration (collectively, the
            "Trademark Registration Rights") with respect thereto, including (a)
            the jurisdictions, if any, by or in which such Marks are registered
            or for which an application has been filed, (b) the registration or
            application numbers, (c) the dates of any such registration or
            application, and (d) the dates that any affidavits of use or
            renewals have been or are required to be filed.

       ii.  Attached to the Disclosure Statement as Schedule 6.t.ii.  is a true,
                                                    ------------------          
            correct and complete list of all materials in which SCC or any
            Subsidiary claims a copyright currently being used for the conduct
            of the Businesses as they are currently being conducted and the
            operation of the Company-Owned Cafes and the Systems as they are
            currently being operated (the "Copyrights"), together with (a) the
            jurisdictions, if any, by or in which such Copyrights are registered
            or for which an application has been filed, (b) the registration or
            application numbers, and (c) the dates of any such registrations or
            applications.

       iii. Attached to the Disclosure Statement as Schedule 6.t.iii.  is a
                                                    -------------------    
            true, correct and complete list, by name or other commonly-used
            description, of all U.S.  and foreign patents and patent
            applications, technology, know-how, processes, training manuals,
            operations manuals, proprietary information, trade secrets,
            formulae, recipes, technical information and data, research and
            development data, confidential information, discoveries, inventions
            and improvements  currently being used for the conduct of the
            Businesses as they are currently being conducted and the operation
            of the Company-Owned Cafes and the Systems as they are currently
            being operated (collectively the "Trade Secrets"), together with the
            number and date of issuance of any patent included within the Trade
            Secrets and the application number and filing date of any
            application for a patent.  Schedule 6.t.iii also contains a complete
                                       ----------------                         
            list of the elements of the trade dress (the "Trade Dress")
            currently being used for the conduct of the Businesses as they are
            currently being conducted and the operation of the Company-Owned
            Cafes and the Systems as they are currently being operated.

       iv.  The Marks, the Trademark Registration Rights, the Trade Dress, the
            Copyrights, the U.S.  and foreign registrations and applications for
            registration of any Copyright (collectively, the "Copyright
            Registration Rights"), the Trade Secrets and the other similar
            intangible property and 

                                       25
<PAGE>
 
            rights used in, or relating to the Businesses or the Systems
            (collectively the "Intellectual Property") shall be collectively
            referred to as the "Proprietary Rights". Except as otherwise
            described on Schedule 6.t.i.,ii., or iii to the Disclosure Schedule,
                         ---------------------------       
            SCC or either Subsidiary is the sole and exclusive owner of the
            Proprietary Rights, free and clear of all liens, claims and
            encumbrances. Except for the rights granted to Franchisees or
            Developers in the Franchise Agreements and Development Agreements,
            SCC and the Subsidiaries have sole and exclusive rights to use,
            execute, reproduce, display, perform, modify, enhance, distribute,
            prepare derivative works of, license and transfer the Proprietary
            Rights; have not granted any options or licenses or entered into any
            agreements of any kind relating to the Proprietary Rights or the
            marketing and distribution thereof; and the Merger, as contemplated
            herein, will not result, directly or indirectly, in the loss or
            impairment, in whole or in part, of any Proprietary Right. All
            registrations and applications relating to the Proprietary Rights
            are standing in the name of SCC or the Subsidiaries.

       v.   Except as described on Schedule 6.t.v., neither SCC nor any
            Subsidiary has, as of and since the date upon which it acquired the
            Proprietary Rights, (i) filed or authorized the filing with the
            Assignment Division of the United States Patent and Trademark Office
            ("PTO"), United States Copyright Office or similar foreign office of
            any lien, security interest or encumbrance against any registration,
            patent or application identified in Schedules 6.  t.i, ii or iii;
                                                ----------------------------- 
            (ii) authorized or filed any lien relating to Proprietary Rights
            under the UCC or any similar foreign statute; (iii) entered into any
            license, franchise or other agreement with respect to any of the
            Proprietary Rights with any third person (except for the Franchise
            Agreements listed on Schedule 6.u.i.  and the Development Agreements
                                 -----------------                              
            listed in Schedule 6.v.i.;  (iii) otherwise transferred, conveyed,
                      ---------------
            sold, assigned, pledged, mortgaged, granted a security interest in
            or encumbered any of the Proprietary Rights, or (iv) entered into
            any settlement, consent, covenant not to sue or similar agreement
            with respect to any Proprietary Right.


       vi.  Except as described on Schedule 6.t.vi., neither SCC nor any
            Subsidiary has received any notice to the effect that SCC and/or the
            Subsidiaries are not the sole owners of, or do not have the sole and
            exclusive right to use (except as otherwise provided in the
            Franchise Agreements), the Proprietary Rights.

       vii. All registrations and applications for the items on Schedules
                                                                ---------
            6.t.i., ii. and iii. are subsisting and in good standing, the
            --------------------                                         
            Proprietary Rights are valid and enforceable and to the best
            knowledge of the Principal Shareholders and SCC no act or omission
            has occurred which would adversely affect the validity or
            enforceability of any Proprietary Rights.  Except as disclosed on
            Schedule 6.t.vii, SCC and the Subsidiaries have obtained
            ----------------                                        
            confidentiality and nondisclosure agreements to protect the secrecy
            of all Proprietary Rights which are considered to be confidential
            information or trade secrets where the failure to obtain such
            agreements would have a material adverse effect on the Proprietary
            Rights.

                                       26
<PAGE>
 
     viii.  To the best of the Principal Shareholders' and SCC's knowledge,
            neither the conduct of the Businesses nor the operation of the Cafes
            or the Systems, nor the use of any of the Proprietary Rights,
            infringes upon, dilutes or constitutes an unauthorized use of any
            proprietary rights owned or controlled by any third party.  Except
            as set forth in  Schedule 6.t.viii.  attached hereto, there is no
                             --------------------                            
            claim, suit, action or proceeding  (a "Proprietary Right Claim")
            pending or threatened against SCC, any Subsidiary or any Franchisee
            alleging that use of the Proprietary Rights by SCC, the Subsidiaries
            or the Franchisees infringes upon, dilutes or constitutes an
            unauthorized use of the proprietary rights of any third person, or
            alleging that SCC and/or the Subsidiaries do not have the valid
            right to use any Proprietary Right.  Schedule 6.t.viii.  lists each
                                                 --------------------          
            Proprietary Right Claim pending or threatened against SCC, any
            Subsidiary or any Franchisee, together with (i) the identity of the
            Proprietary Right alleged to be infringing; (ii) the basis for such
            claim, including the right alleged to be infringed; (iii) the name
            of the party by whom such Proprietary Right Claim has been made;
            (iv) if applicable, the jurisdiction, court or agency before which
            the Proprietary Right Claim has been commenced and the number
            assigned to such proceeding; and (v) the attorneys  representing all
            parties involved in such Proprietary Rights Claim.

       ix.  Except as set forth in Schedule 6.t.ix., to SCC's and the Principal
                                   ----------------                            
            Shareholders' knowledge, there are no existing infringements,
            dilutions or unauthorized uses by any third party of any of the
            Proprietary Rights, and neither SCC nor any Principal Shareholder
            has any claim outstanding with respect to prior infringements,
            dilutions or unauthorized uses.   Schedule 6.t.ix.  lists each
                                              ------------------          
            Proprietary Right Claim pending or threatened by SCC or any
            Subsidiary, together with (i) the identity of the Proprietary Right
            alleged to be infringed; (ii) the basis for such claim, including
            the right alleged to be infringed; (iii) the name of the party
            against whom such Proprietary Right Claim has been made; (iv) if
            applicable, the jurisdiction, court or agency before which the
            Proprietary Right Claim has been commenced and the number assigned
            to such proceeding; and (v) the attorneys representing all parties
            involved in such Proprietary Right Claim.

       x.   There are no breaches or defaults under agreements which are
            included in the Proprietary Rights, including any license agreements
            permitting the use of the Proprietary Rights by third parties, and
            all such agreements constitute valid and binding obligations of the
            parties thereto, enforceable in accordance with their respective
            terms.  The consummation of the transactions contemplated by this
            Agreement will not constitute a breach or default or event which,
            with notice, lapse of time, or both, would constitute a default or
            an event of default under any agreement included within or relating
            to any of the Proprietary Rights.

       xi.  SCC and the Subsidiaries currently license or own, and, in either
            case have the legal right to use, all computer software that is
            material to the conduct of the Businesses and the operation of the
            Company-Owned Cafes and the Systems and all such computer software
            is being so used in compliance with any applicable licenses.

                                       27
<PAGE>
 
      xii.  Except as described on Schedule 6.t.xii, to the Principal
                                   ----------------                  
            Shareholders' and SCC's knowledge, no former or current officer,
            employee or agent has any claim against SCC or any Subsidiary in
            connection with such person's involvement in the conception and
            development of any Proprietary Rights and no such claim has been
            threatened or asserted. To the Principal Shareholders' and SCC's
            knowledge, none of the current officers or employees of SCC or any
            Subsidiary have any patents issued or applications pending for any
            device, process, design or invention of any kind now used or needed
            by SCC or any Subsidiary in connection with the conduct of the
            Businesses or the operation of the Company-Owned Cafe and the
            Systems, which patents or applications have not been assigned to SCC
            or the applicable Subsidiary, with such assignments duly recorded in
            the PTO.

     xiii.  All Franchise Agreements and all license agreements granting the
            right to use the Proprietary Rights to third parties give SCC or
            Best as franchisor (the "Franchisor") or licensor and its successors
            and assigns the  rights to control the quality of products and
            services sold under the Marks described under the Franchise
            Agreements or license agreements, as the case may be.


  u.   Franchise Agreements and License Agreements.
       ------------------------------------------- 


       i.   Schedule 6.u.i.  attached to the Disclosure Statement includes a
            -----------------                                               
            true, correct and complete list of the franchise agreements and any
            license agreements for the Marks pursuant to which SCC or the
            Subsidiaries have granted to third parties ("Franchisees" or
            "Licensees") the right to operate Cafes (the "Franchised Cafes") or
            to use any component of either of the Systems or the Marks, and all
            applications to enter into franchise agreements or license
            agreements (hereinafter collectively referred to as the "Franchise
            Agreements" or "License Agreements").  Schedule 6.u.i shall include
                                                   --------------              
            all such Franchise Agreements and License Agreements (including
            master Franchise Agreements, if any) and amendments or modifications
            thereto in effect as of the date of this Agreement, indicating with
            respect to each Franchise Agreement or License Agreement  (a) the
            name of the Franchisee or Licensee and the Franchisor; (b) the
            System under which the Cafe is operated, (c) the Cafe address; (d)
            the commencement and termination dates of the term of the Franchise
            Agreement or License Agreement; (e) the monthly royalty fee
            percentage payable under the Franchise Agreement or License
            Agreement; (f) the monthly royalty fees actually paid by the
            Franchisee or Licensee for the 12 month period ending November 30,
            1997; (g) all amounts payable by the Franchisee or Licensee,
            pursuant to the Franchise Agreement or License Agreement, to the
            Advertising Fund, to a regional cooperative and otherwise for local,
            regional, or national advertising; (h) the amounts actually paid  by
            the Franchisee or Licensee to the Advertising Fund, to a regional
            cooperative and otherwise for local, regional, or national
            advertising for the 12 month period ending November 30, 1997; and
            (i) the initial license fee paid by the Franchisee or Licensee
            pursuant to the Franchise Agreement or License Agreement. True,
            correct and complete copies of all Franchise Agreements and License
            Agreements and amendments thereto or modifications thereof are
            attached to Schedule 6.u.i.   
                        --------------                               

                                       28
<PAGE>
 
            There are no oral Franchise Agreements, License Agreements or oral
            modifications or amendments to any Franchise Agreements or License
            Agreements.

       ii.  Schedule 6.u.ii attached to the Disclosure Statement includes a
            ---------------                                                
            correct and complete list of all applications to enter into
            Franchise Agreements or License Agreements with SCC or any
            Subsidiary, including the proposed location and applicant's name.

       iii. Neither SCC nor any Subsidiary has endeavored to induce any
            applicant or potential applicant for a Franchise Agreement or
            License Agreement to enter into a franchise agreement or license
            agreement with any system other than the Systems.

       iv.  Schedule 6.u.iv.  specifies each Franchisee that is a party to any
            ------------------                                                
            Franchise Agreement and each Licensee that is a party to a License
            Agreement that (a) is in financial default under such Franchise
            Agreement or License Agreement;  (b) to the best knowledge of the
            Principal Shareholders and SCC, is the subject of a case under the
            Bankruptcy Code or any other bankruptcy, insolvency, receivership or
            similar case or proceeding under state, federal or foreign law, of
            which the Franchisor has been notified; (c) to the best knowledge of
            the Principal Shareholders and SCC, is maintaining its Cafe in a
            condition or operating such Cafe in a manner that is inconsistent
            with the requirements of  the applicable System; or (d) is otherwise
            in material violation of or default under any of the terms of its
            Franchise Agreement or License Agreement.  Schedule 6.u.iv.  further
                                                       ------------------       
            specifies, with respect to each Franchisee or Licensee that is in
            default under a Franchise Agreement or License Agreement, the date
            and contents of  each default and/or termination notice sent to such
            Franchisee or Licensee and the status of such default or termination
            notice.

       v.   Franchisors  have and had, at all relevant times and in all material
            respects, the corporate power and authority and legal right to (i)
            enter into and carry out the terms of each Franchise Agreement or
            License Agreement; (ii) consummate the transactions contemplated
            hereby  without the consent of third parties (including without
            limitation Franchisees).

       vi.  Each Franchise Agreement or License Agreement, and all agreements,
            instruments and documents furnished pursuant to a Franchise
            Agreement or License Agreement comply in all material respects with
            all federal, state and foreign laws (and rules or regulations
            thereunder) and all orders, consents or decrees from any federal,
            state or foreign administrative or regulatory agency;

       vii. No Franchise Agreement or License Agreement listed on Schedule
                                                                  --------
            6.u.i. has been subordinated, assigned, rescinded, or terminated
            ------                                                          
            prior to its stated expiration date without being reinstated within
            ninety (90) days of such subordination, assignment, rescission or
            termination; no provision regarding the calculation and payment of
            royalty fees in any Franchise Agreement or 

                                       29
<PAGE>
 
            License Agreement has been waived, altered or modified in any
            respect adverse to the Franchisor thereunder; no right of
            rescission, set-off, counterclaim or defense exists or has been
            asserted or threatened with respect to any Franchise Agreement or
            License Agreement; no Franchisor is in violation of or in default
            under any term of any Franchise Agreement or License Agreement and
            each Franchisor has performed each and every obligation to be
            performed by the Franchisor under each Franchise Agreement or
            License Agreement to which it is a party in accordance with its
            terms; and no Franchisor has waived any default by a Franchisee or
            Licensee which would materially adversely affect any Franchise
            Agreement or License Agreement.


     viii.  No Franchise Agreement or License Agreement was originated in, or
            is subject to, the laws of any jurisdiction which would make the
            transactions contemplated hereby unlawful.  Prior to the Closing
            Date all filings (including, without limitation, UCC filings) and
            notices that must be made by any Franchisor in any relevant
            jurisdiction in connection with the transactions contemplated hereby
            will have been made.


       ix.  Each Franchisor currently requires all Franchisees and Licensees to
            maintain insurance polices (the "Required Policies") with the
            coverage described on  Schedule 6.u.ix. attached to the Disclosure
                                   ----------------                           
            Statement.  To the best knowledge of the Principal Shareholders and
            SCC, all Franchisees or Licensees currently have the Required
            Policies in full force and effect and have named the Franchisor as
            an additional insured thereunder.  SCC will use its best efforts to
            have AFC named as an additional insured on such policies between the
            date hereof and the Closing Date.


       x.   Schedule 6.u.x attached to the Disclosure Statement (and to be
            --------------                                                
            updated and supplemented as of the Closing) sets forth a complete
            list of (i) all rebates, marketing and advertising allowances
            received by each Franchisor from suppliers, vendors or other persons
            (collectively "Suppliers") since January 1, 1995; and (ii) all
            rebates, marketing and advertising allowances which have accrued but
            not been paid as of the date hereof.  Except as set forth in
            Schedule 6.u.x, all rebates received by each Franchisor prior to the
            --------------                                                      
            date hereof from Suppliers have been contributed by the Franchisor
            to the appropriate Advertising Fund.  No claim of any nature has
            been made by any Franchisee or Licensee with respect to the
            application of such funds by any Franchisor.

       xi.  Schedule 6.u.xi. attached to the Disclosure Statement sets forth a
            ----------------                                                  
            complete list of all Franchise Agreements and License Agreements
            that have terminated by reason of the expiration of the term thereof
            or otherwise.  Except as set forth in Schedule 6.u.xi and to the
                                                  ---------------           
            best knowledge of Principal Shareholders and SCC, all Cafes (the
            "Terminated Cafes") formerly governed by such terminated Franchise
            Agreements or License Agreements are no longer operated as Cafes;
            and the operators of the Terminated Cafes (a) have ceased to use, by
            advertising or in any manner whatsoever, any Proprietary Rights or
            other features of the applicable System, including, 

                                       30
<PAGE>
 
            without limitation, recipes, menus, equipment, methods, procedures,
            and techniques associated with such System, in connection with the
            operation of the Terminated Cafe; and (b) have made all changes,
            modifications or alterations to the Terminated Cafe premises
            necessary to eliminate any interior and exterior design features,
            decor items, signage and other Trade Dress items associated with the
            System. Except as set forth in Schedule 6.u.xi. all Cafes (other
                                           ----------------                 
            than the Company-Owned Cafes) are operating pursuant to valid,
            binding and enforceable written Franchise Agreements or License
            Agreements.


  v.   Development Agreements.
       ---------------------- 

       i.   Schedule 6.v.i attached to the Disclosure Statement contains a true
            --------------                                                     
            and complete list of the development agreements pursuant to which
            SCC or either of the Subsidiaries has granted other parties
            ("Developers") the right to develop one or more Cafes or any other
            business using any component of either of the Systems, and all
            applications to enter into development agreements (hereinafter
            collectively referred to as the "Development Agreements") together
            with any amendments thereto in effect as of the date of this
            Agreement, indicating with respect to each Development Agreement (a)
            the name of the Developer and the Franchisor; (b) the territory in
            which the Developer is granted development rights and whether that
            territory is exclusive; (c) the number of Cafes required to be
            developed pursuant to the Development Agreement with respect to each
            System; (d) the Cafes developed pursuant thereto which were open and
            operating as of November 30, 1997; (e) the Cafes for which Franchise
            Agreements had been signed, license fees paid and locations
            designated, but which were not open and operating as of November 30,
            1997; and (f) the number of Cafes for which  Franchise Agreements
            had been signed and license fees paid, but no location had been
            selected as of November 30, 1997.  True, correct and complete copies
            of all Development Agreements and amendments thereto or
            modifications thereof are attached to Schedule 6.v.i.  There are no
                                                  --------------               
            oral Development Agreements or oral modifications or amendments to
            any Development Agreements.

       ii.  Schedule 6.v.ii includes a correct and complete list of all
            ---------------                                            
            applications to enter into Development Agreements with each
            Franchisor, including the proposed territory and applicant's name.

       iii. Neither SCC nor any Subsidiary has endeavored to induce any
            applicant or potential applicant for a Development Agreement to
            enter into a development agreement with any system other than the
            Systems.

       iv.  Schedule 6.v.iv.  specifies each Developer that is a party to any
            ------------------                                               
            Development Agreement that (i) is not in compliance with the
            development schedule set forth in such Developer's Development
            Agreement; (ii) is otherwise in material violation or default of any
            of the terms of such Development Agreement; or (iii) is the subject
            of a case under the Bankruptcy Code or any other bankruptcy,
            insolvency, receivership or 

                                       31
<PAGE>
 
            similar case or proceeding under state, federal or foreign law, of
            which the Franchisor has been notified. Schedule 6.v.iv. further
                                                    ----------------
            specifies, with respect to each Developer that is in default under a
            Development Agreement, the date and contents of each default and/or
            termination notice sent to such Developer and the status of such
            default or termination notice.

       v.   Each Franchisor  has and had, at all relevant times and in all
            material respects, the corporate power and authority and legal right
            to enter into and carry out the terms of each Development Agreement
            to which it is a party.

       vi.  Each Development Agreement complies in all material respects with
            all federal and state laws (and rules or regulations thereunder) and
            all orders, consents or decrees from any federal, state or foreign
            administrative or regulatory agency.

       vii. No development schedule in any Development Agreement listed on
            Schedule 6.v.i.  has been waived, altered or modified in any
            ----------------                                            
            respect; and no Franchisor is in violation of or in default under
            any term of a Development Agreement.

      viii. No Development Agreement was originated in, or is subject to, the
            laws of any jurisdiction which would make the transactions
            contemplated hereby unlawful.  Prior to the Closing Date all filings
            (including, without limitation, UCC filings) and notices that must
            be made by Franchisor relative to the Development Agreements in any
            relevant jurisdiction in connection with the transactions
            contemplated hereby will have been made.


  w.   Advertising Fund.
       ---------------- 

       i.   Schedule 6.w.i.  attached hereto and made a part hereof, contains a
            -----------------                                                  
            correct and complete list of all assets and all liabilities and
            accounts payable of the Advertising Funds as of November 30, 1997,
            including without limitation all accounts (the "Ad Fund Accounts")
            in which funds have been deposited as of the date of this Agreement.
            All assets of the Advertising Funds are, as of the date of this
            Agreement, and shall be, as of the Closing Date, deposited in the Ad
            Fund Accounts.  No monies, other than Franchisees' or Licensees', if
            applicable, contributions to the Advertising Funds and supplier
            rebates, marketing and advertising allowances have been deposited in
            the Ad Fund Accounts.

       ii.  All contributions to the Advertising Funds made by Franchisees or
            Licensees, Suppliers or any other person or entity have been
            deposited in the Ad Fund Accounts and used solely for purposes of
            marketing and advertising Cafes on behalf, and for the benefit, of
            all of the appropriate Franchisees or Licensees.

       iii. Neither SCC nor any Subsidiary has possession of or control over
            any other funds contributed by Franchisees or Licensees, Suppliers
            or any other person or entity for advertising purposes (national or
            regional), except the funds in 

                                       32
<PAGE>
 
            the Ad Fund Accounts. Neither SCC nor any Subsidiary has collected
            or is currently holding any fees designated for use in any
            advertising program whether related to the Advertising Funds or
            otherwise.

       iv.  Each Franchisor has operated and administered the Advertising  Funds
            in compliance with laws, rules and regulations applicable thereto
            and in accordance with its fiduciary and legal responsibilities
            established in any governing documents of the Advertising Funds and
            in any other agreements or understandings entered into with
            franchisees, suppliers, vendors or others in connection therewith.
            As of the date hereof the Advertising Funds have no material
            liabilities or obligations of any nature, whether accrued, absolute,
            contingent or otherwise, including without limitation tax
            liabilities.  There exists no basis for the assertion against the
            Advertising Funds, as of the date hereof or as of the Closing Date,
            of any material liability of any nature or in any amount.

  x.   Regional Cooperatives.  Schedule 6.x.  attached hereto contains a
       ---------------------   ---------------                          
       complete and correct list of all regional advertising cooperatives
       currently in existence and the addresses  and owners of the Cafes that
       participate in each such cooperative.

  y.   Franchise Matters/UFOC.
       ---------------------- 

       i.   Schedule 6.u.i.  sets forth a true and complete list of (a) all
            -----------------                                              
            states in which any Franchisor has registered its franchises for
            sale; (b) all states in which any Franchisor has received an
            official notice from the appropriate state officials that the
            Franchisor's offer to sell and the sale of its franchises are exempt
            from the registration  provisions of such jurisdiction's franchise
            registration law; and (c) all other states where SCC or the
            Subsidiaries have sold or offered to sell franchises in which, in
            the opinion of SCC and the Principal Shareholders, the offer to sell
            and the sale of the Franchisor's franchises are exempt from the
            registration provisions thereof.

       ii.  SCC has delivered to AFC true and correct copies of each 
            Franchisor`s Uniform Franchise Offering Circulars ("UFOCs"), which
            are currently being used in connection with the offers to sell and
            the sales of its franchises. The UFOCS, and all UFOC's heretofore
            used by each Franchisor (a) comply in all material respects with all
            applicable federal and state laws and regulations pertaining to
            offers to sell and the sale of franchises, including, without
            limitation the Federal Trade Commission's Disclosure Rule entitled
            "Disclosure Requirements and Prohibitions Concerning Franchising and
            Business Opportunity Ventures", 16 C.F.R. (S)436; and (b) do not
            contain any untrue statement of a material fact or omit to state a
            material fact required to be stated therein or necessary in order to
            make the statements therein, in light of the circumstances under
            which they were made, not misleading.

       iii. All offers to sell and all sales of each Franchisor's franchises
            and development rights, whether made by the Franchisor, its
            officers, employees, 

                                       33
<PAGE>
 
            agents or brokers, have been made in compliance with all applicable
            federal, state or foreign laws and regulations.


  z.   Other Agreements.  Except for the contracts, commitments and leases
       ----------------                                                   
       disclosed in Schedules 6.k.(5), 6.k.(7), 6.dd and 6.ll attached to the
                    -----------------------------------------                
       Disclosure Statement and except for the Franchise Agreements and
       Development Agreements (collectively, the "SCC Contracts"), neither SCC,
       any Subsidiary, any Business, any Company-Owned Cafe nor either System is
       a party to (in its own name or as successor in interest), or bound by,
       any written or oral (i) contract or commitment involving any profit
       sharing, pension, bonus, percentage compensation, stock option or
       warrants, sick pay, vacation pay, severance pay, health care or other
       "fringe benefit" arrangement; (ii) lease or sublease with respect to any
       property real, personal or mixed, in which SCC, the Subsidiaries, the
       Businesses, the Company-Owned Cafes or the Systems is involved as either
       lessor, lessee, sublessor or sublessee; (iii) contract or commitment
       involving an obligation of SCC or any Subsidiary, any Business, any
       Company-Owned Cafe or the Systems; (iv) contract or commitment under
       which SCC or any Subsidiary has assumed, guaranteed, endorsed or
       otherwise become liable in connection with the obligation of any person,
       firm or corporation; (v) contract or commitment involving any loan or
       financing arrangement; (vi) barter or other trade or exchange
       arrangement; (vii) contract with any labor union; or (ix) other
       arrangement or understanding not included above.  A true, correct and
       complete copy of each such SCC Contract, or a detailed description of any
       oral contract,  is attached to the Schedule in which it is listed as a
       part thereof.  Except at described on Schedule 6.z., all obligations to
                                                      ----                    
       or on the part of SCC or any Subsidiary under each SCC Contract has been
       duly and timely performed; no default exists with respect to any thereof,
       nor has any event occurred (or will occur as a result of the transactions
       contemplated hereby) which with the passage of time or giving of notice
       could cause a default to exist or cause the acceleration of any
       obligation of SCC or any Subsidiary or the creation of any lien or
       encumbrance on any asset of SCC or any Subsidiary.


  aa.  Licenses.  Schedule 6.aa.  attached hereto and made a part hereof
       --------   ----------------                                      
       contains a complete listing of all governmental or regulatory licenses,
       permits and authorizations held by SCC and the Subsidiaries
       (collectively, the "Licenses").  Except for licenses that have been
       applied for and not yet granted, the Licenses are all in full force and
       effect and constitute all of the Licenses necessary to conduct the
       Businesses as they are now being conducted and operate the Company-Owned
       Cafes and the Systems as they are now being operated, and none of such
       Licenses will be impaired as a result of the transactions contemplated by
       this Agreement.  Except as describe in Schedule 6.aa., Neither  SCC nor
       any Subsidiary has received any notice to the effect that, or otherwise
       been advised that, it is not in compliance with, or that it is in
       violation of, any such Licenses and to the Principal Shareholders'
       knowledge, there are not currently existing circumstances that are likely
       to result in a failure of SCC or any Subsidiary to comply with, or  in a
       violation by SCC or any Subsidiary of, any such Licenses.

  bb.  Employees and Labor Matters.    Schedule 6.bb.  attached to the
       ---------------------------     ----------------               
       Disclosure Statement is a list of (i) all employees (part-time and full-
       time) of SCC and the Subsidiaries; (ii) the rate of compensation payable
       to each such employee; and (iii) 

                                       34
<PAGE>
 
       the accrued vacation pay and other benefits payable by SCC or the
       Subsidiary to each employee listed on Schedule 6.bb.. Neither SCC nor any
                                             --------------
       Subsidiary has made any promise or commitment, whether oral or in
       writing, to increase any employee's compensation or, except pursuant to
       the SCC Executive Performance Bonus Program, grant any bonus to any
       employee. Except as otherwise described in the Disclosure Statement,
       neither SCC nor any Subsidiary is a party to or has any obligations under
       any agreement, collective bargaining or otherwise, with any party
       regarding the rates of pay or working conditions of any of its employees.
       Neither SCC nor any Subsidiary is obligated under any agreement to
       recognize or bargain with any labor organization or union on behalf of
       its employees. There is not now any formal organization activity among
       any of the employees of SCC or any Subsidiary, nor has SCC or any
       Subsidiary been charged with, or received notice of any threatened action
       with respect to, any unfair labor practice.


       SCC and the Subsidiaries have materially complied with all applicable
       federal, state and foreign laws and regulations concerning the
       employer/employee relationship and with all of their respective
       agreements relating to the employment of their employees, including
       without limitation provisions thereof relating to wages, bonuses, hours
       of work and payment of Social Security and other withholding taxes.
       Except as disclosed on Schedule 6.bb., neither SCC nor any Subsidiary is
                              --------------                                   
       liable for any unpaid wages, bonuses or commissions, or any tax, penalty,
       assessment or forfeiture, for failure to comply with any of the
       foregoing.


  cc.  Interest in Franchisees, Developers, Suppliers, Restaurants and
       ---------------------------------------------------------------
       Competitors.  Except as set forth on Schedule 6.cc.  attached to the
       -----------                          ----------------               
       Disclosure Statement and except for ownership of the Company-Owned Cafes,
       neither SCC nor any Subsidiary nor to the best knowledge and belief of
       each Principal Shareholder and SCC, any officer, director or employee of
       SCC or any Subsidiary, has any direct or indirect interest in any
       franchisee, developer, supplier or competitor of  SCC or any Subsidiary
       or in any Cafe or any person from whom or to whom SCC or any Subsidiary
       leases any real or personal property, or in any other person with whom
       SCC or any Subsidiary is doing business, except as a wholesale and retail
       vendee of coffee in the ordinary course of business, whether in existence
       as of the date hereof or proposed, other than the ownership of stock of
       publicly traded corporations which does not exceed one percent (1%) of
       the issued and outstanding stock of any such corporation.

  dd.  Benefit Plans.  The employee benefit plans and agreements described on
       -------------                                                         
       Schedule 6.dd.  attached to the Disclosure Statement are the only
       ----------------                                                 
       employee benefit plans and agreements maintained by SCC and any of the
       Subsidiaries for the benefit of their shareholders, officers, directors,
       employees or independent contractors, including without limitation (i)
       any affirmative action plans or programs; (ii) current and deferred
       compensation, pension, profit sharing, severance, vacation, stock
       purchase, stock option, bonus and incentive compensation benefits and
       other employee benefit plans (as defined in Title I, Subtitle A, Section
       3(3) of the Employee Retirement Income Security Act of 1974 ("ERISA"))
       for such shareholders, employees, directors, agents and independent
       contractors; and (iii) the medical, hospital, life, health, accident,
       disability, death and other fringe and welfare benefits for such
       shareholders, employees, directors, agents and independent contractors,
       including any split-dollar life insurance policies, all of which plans,
       programs, practices, 

                                       35
<PAGE>
 
       policies and other individual and group arrangements and agreements,
       including any unwritten compensation, fringe benefit, payroll or
       employment practices, procedures or policies of any kind or description
       are hereinafter referred to as "Benefit Programs and Employment
       Policies." Except as disclosed on Schedule 6.dd., there are no
                                         --------------
       contributions or payments due with respect to any of the Benefit Programs
       and Employment Policies. Except as disclosed on Schedule 6.dd., SCC, each
                                                       --------------
       Subsidiary, and each Benefit Program and Employment Policy are or will
       be, within the time permitted by law, in material compliance with the
       provisions of ERISA and the Internal Revenue Code of 1986, as amended
       (the "Code") applicable to it. No Benefit Program or Employment Policy
       which is subject to the minimum funding standards of ERISA or the Code,
       if any, has incurred any material accumulated funding deficiency within
       the meaning of ERISA or the Code. Neither SCC nor any Subsidiary has
       incurred any liability to the Pension Benefit Guaranty Corporation in
       connection with any Benefit Program or Employment Policy which is subject
       to Title IV of ERISA, if any. Except as disclosed on Schedule 6.dd., the
                                                            --------------
       assets of each Benefit Program and Employment Policy that are subject to
       Title IV of ERISA, if any, are sufficient to provide the benefits under
       such Benefit Program or Employment Policy which the Pension Benefit
       Guaranty Corporation would guarantee the payment thereof if such Benefit
       Program or Employment Policy terminated, and are also sufficient to
       provide all other benefits due under the Benefit Program or Employment
       Policy. No event which constitutes a "reportable event" as defined in
       Section 4043 of ERISA has occurred and is continuing with respect to any
       Benefit Program or Employment Policy covered by ERISA.


       Neither SCC nor any Subsidiary has failed at any time to provide to the
       extent required by law, continuation coverage with respect to group
       health coverage to any former employee under the Consolidated Omnibus
       Budget Reconciliation Act of 1985, or any laws of any state to which  SCC
       or any Subsidiary is subject.


  ee.  Environmental Compliance.
       ------------------------ 


       i.   Neither SCC nor any Subsidiary is in violation of any judgment,
            decree, order, law, license, rule or regulation pertaining to
            environmental matters, foreign or domestic, including, without
            limitation, those arising under the Resource Conservation and
            Recovery Act ("RCRA"), the Comprehensive Environmental Response,
            Compensation and Liability Act of 1980 as amended ("CERCLA"), the
            Superfund Amendments and Reauthorization Act of 1986 ("SARA"), the
            Federal Water Pollution Control Act, the Toxic Substances Control
            Act or any state or local statute, regulation, ordinance, order or
            decree relating to health, safety or the environment (hereinafter
            "Environmental Laws"), which violation would have a material adverse
            effect on the Businesses, the Corporate Assets or financial
            condition of SCC or any Subsidiary.

       ii.  Neither SCC nor any Subsidiary has received notice that it has been
            identified by the United States Environmental Protection Agency as a
            potentially responsible party under CERCLA with respect to a site
            listed on the National Priorities List, 40 C.F.R.  Part 300 Appendix
            B (1986) except as noted in Schedule 6.ee.; nor has SCC or any
                                        --------------                    
            Subsidiary received any 

                                       36
<PAGE>
 
            notification that any hazardous waste, as defined by 42 U.S.C.
            (S)9601(14), any "pollutant or contaminant" as defined by 42 U.S.C
            (S)9601(33) and any toxic substance, hazardous materials, oil, or
            other chemicals or substances regulated by any Environmental Laws
            ("Hazardous Substances") which it has disposed of has been found at
            any site at which a federal or state agency is conducting a remedial
            investigation or other action pursuant to any Environmental Law.

       iii. Except as set forth on Schedule 6.ee., (i) no portion of SCC's or
                                   --------------                            
            any Subsidiaries' properties has been used for the handling,
            processing, storage or disposal of Hazardous Substances and no
            underground tank or other underground storage receptacle for
            Hazardous Substances is located on such properties; (ii) in the
            course of its activities, neither SCC nor any Subsidiary has
            generated, nor is it generating, any Hazardous Substance on any of
            its properties, except to the extent that exhaust from SCC's
            roasting facility if deemed to be a Hazardous Substance; (iii) to
            the knowledge of the Principal Shareholders and SCC there have been
            no releases (i.e., any past or present releasing, spilling, leaking,
            pumping, pouring, emitting, emptying, discharging, injecting,
            escaping, leaching, disposing or dumping) of Hazardous Substances by
            SCC or any Subsidiary on, upon, or into its properties, which
            releases would have a material adverse effect on the value of such
            properties.  In addition, to the best knowledge of SCC and the
            Principal Shareholders, there have been no such releases on, upon,
            or into any real property or within one hundred (100) feet of any of
            the real properties of SCC or any Subsidiary, which, through soil or
            groundwater contamination, may have come to be located on and which
            would have a material adverse effect on the value of any real
            properties of SCC or any Subsidiary.


  ff.  No Material Changes or Facts.  Neither SCC nor any Principal Shareholder
       ----------------------------                                            
       is aware of any fact relating specifically to the Businesses, the
       Company-Owned Cafes or the Systems including, but not limited to,
       material customer dissatisfaction, licensing problems, material supplier
       dissatisfaction, material equipment malfunction or material and
       unfavorable employee relations, which is likely to adversely affect the
       value of the Corporate Assets or the SCC Shares or prevent the conduct of
       the Businesses as presently conducted or the operation of the Company-
       Owned Cafes and the Systems as presently operated, except that, there is
       a risk that certain green bean coffee suppliers may not deliver on a
       timely basis green beans that have been purchased by SCC or Subsidiaries
       at comparably favorable prices.  Neither SCC nor any Principal
       Shareholder is aware of any  supplier, franchisee or developer which
       plans to terminate his, her or its relationship with any of the
       Businesses, any of the Company Owned Cafes or the Systems where such
       termination would have a material adverse effect on the Businesses.

  gg.  Insurance.  Schedule 6.gg.  contains a list of all policies of insurance,
       ---------   ----------------                                             
       surety bonds and letters of credit maintained by SCC and each of the
       Subsidiaries, which list is true, complete and accurate in all material
       respects as of the date hereof.  Neither SCC not any Subsidiary is in
       default with respect to its obligations under any such policies.  All of
       such policies are sufficient for compliance with all requirements of 

                                       37
<PAGE>
 
       law and all contracts, leases and other agreements to which SCC or any
       Subsidiary is a party. Neither SCC nor any Subsidiary has failed to give
       any notice or to present any material claim under any such policy or
       binder in a due and timely fashion. Such policies and binders are in full
       force and effect on the date hereof and will continue to be kept in full
       force and effect on substantially equivalent terms through the
       consummation of the transactions contemplated hereby except to the extent
       policies expire and are replaced in the ordinary course of business with
       policies and binders on substantially equivalent terms.

  hh.  Further Assurances.  SCC and each Principal Shareholder shall, at any
       ------------------                                                   
       time and from time to time after the date of this Agreement, upon the
       reasonable request of AFC, execute, acknowledge and deliver, or cause to
       be executed, acknowledged and delivered, all such further documents as
       may be necessary and appropriate to confirm or perfect the transactions
       contemplated by this Agreement.

  ii.  Brokers and Finders.  Except as set forth in Schedule 6.ii., neither SCC,
       -------------------                          --------------              
       any Subsidiary nor any Principal Shareholder has employed any investment
       banker, broker, agent or finder or incurred any liability for any
       investment banking fees, brokerage fees, agent's commissions or finder's
       fees concerning the transactions contemplated hereby.

  jj.  No Material Adverse Changes.  Since  November 30, 1997, there has not
       ---------------------------                                          
       been (i) any transaction or transactions by SCC or any Subsidiary which,
       either individually or in the aggregate, are materially adverse; (ii) any
       change in the financial condition, operations, properties or assets of
       the Businesses, the Company-Owned Cafes or the Systems, except changes in
       the ordinary course of business, none of which have been, individually or
       in the aggregate, materially adverse; (iii) any damage or destruction to,
       or loss of, any material assets of SCC or any Subsidiary; (iv) any
       mortgage, pledge, grant of a security interest or other encumbrance of
       any tangible assets of SCC or any Subsidiary; (v) with respect to SCC and
       the Subsidiaries, any material contract canceled or any notice received
       with respect to any such contract terminating or threatening termination
       of any such contract; or (vii) any material adverse change in the gross
       sales or gross profits of SCC or any Subsidiary.

  kk.  Products Liability and Warranties.  There are no product liability,
       ---------------------------------                                  
       warranty claims or other claims existing or, to the best knowledge and
       belief of SCC and the Principal Shareholder, threatened against SCC or
       any Subsidiary which relate to the products sold or distributed by SCC,
       any Subsidiary or any Franchisee.

  ll.  Suppliers.    Schedule 6.ll.  attached to the Disclosure Statement sets
       ---------     ----------------                                         
       forth a true, correct and complete list of each material Supplier who has
       furnished inventory or other merchandise to SCC, any Subsidiary or the
       Franchisees at any time since January 1, 1995; also, attached to Schedule
                                                                        --------
       6.ll.  is a true and correct copy of each written agreement, and a
       -----
       description of the terms of any oral agreement, with any Supplier
       relating to any of the Businesses, any of the Company-Owned Cafes or the
       Systems  (to the extent not disclosed on Schedule 6.ll).  Except as set
                                                -------------                 
       forth on Schedule 6.ll, no Supplier is a sole source of supply of any
                -------------                                               
       good or service used by SCC, any Subsidiary or the Franchisees.   In the
       reasonable business judgment of the Principal Shareholders, SCC and the
       Subsidiaries have good business relationships 

                                       38
<PAGE>
 
       with each Supplier. None of the Suppliers has (i) canceled or otherwise
       terminated, or threatened in writing to cancel or otherwise terminate its
       relationship with SCC, any Subsidiary or any Franchisee; or (ii) since
       January 1, 1995, decreased materially, or threatened to decrease or limit
       materially, its services, supplies or materials sold or furnished to SCC,
       any Subsidiary or any Franchisee where such action would have a material
       adverse effect on SCC or the Subsidiaries.


  mm.  Accounts and Notes Payable.  All accounts and notes payable of each of
       --------------------------                                            
       SCC and the Subsidiaries are currently within their respective terms or
       understandings and are not in default or otherwise past due.  SCC and the
       Subsidiaries acknowledge that, prior to or at closing, all Debt of SCC
       and the Subsidiaries will either be satisfied in full or the amount
       thereof deducted from the Net Closing Payment as provided in Paragraph
       1(b)(2) above.  For purposes of this Agreement, the term "Debt" shall
       mean all liabilities and obligations of SCC and the Subsidiaries
       (including all long-term and current portions of any debt, and all
       capital leases, but excluding the WC Line of Credit, as defined below)
       other than accounts payable incurred in the ordinary course of business
       and not past due more than ninety (90) days and accrued liabilities
       relating to employee compensation and benefits. It is acknowledged and
       agreed  that the certain working capital line of credit from U.S. Bank
       (the "WC Line of Credit") shall be assumed or paid by AFC or the
       Surviving Corporation at Closing. The Principal Shareholders represent
       and warrant that the outstanding principal balance of the WC Line of
       Credit  as of December 28, 1997  was $3,338,837.


  nn.  Disclosure.  No representation or warranty by SCC or any Principal
       ----------                                                        
       Shareholder contained in this Agreement, nor any statement, certificate,
       schedule or exhibit hereto furnished or to be furnished by or on behalf
       of SCC or any Principal Shareholder pursuant to this Agreement, nor any
       document or certificate delivered to AFC pursuant to this Agreement or in
       connection with the transactions contemplated hereby, contains or shall
       contain any untrue statement of material fact or omits or shall omit a
       material fact necessary to make the statement contained therein not
       misleading.


  oo.  Exhibits and Schedules.  All Exhibits and Schedules prepared or to be
       ----------------------                                               
       prepared by or on behalf of SCC, any Subsidiary or SCC Shareholders are
       or will be attached hereto or to the Disclosure Schedule and made a part
       hereof on or before the Closing Date and are or shall be true, correct
       and complete.  SCC and the Principal Shareholders have delivered, or will
       deliver prior to the Closing Date, to AFC, a true, correct and complete
       copy of all Exhibits and Schedules (and attachments thereto) required to
       be delivered by them pursuant to this Agreement.  Each Schedule shall be
       deemed to apply to the entire Agreement and any omission from any
       Schedule that appears on another Schedule, shall be deemed to be included
       in such Schedule.

  pp.  Knowledge of SCC.  Whenever used herein, the term "knowledge of SCC" or
       ----------------                                                       
       "SCC's knowledge" shall be deemed to include the knowledge of Larry
       McDonald, Kimberly Beach, Lee Brettin, Jim Clark, Pat McCarthy and Matt
       Galvin.  The term "knowledge of the Principal Shareholders" or the
       "Principal Shareholders' knowledge" or "best knowledge" shall mean the
       actual knowledge of such Principal Shareholder.

                                       39
<PAGE>
 
  7.   REPRESENTATIONS AND WARRANTIES OF AFC AND MERGERCO.  AFC and MergerCo.
       --------------------------------------------------                    
hereby represent and warrant as follows, which representations, warranties and
covenants set forth herein shall be true and correct on the Closing Date and
shall survive the consummation of the transactions hereunder:


  a.   Organization and Good Standing.  AFC and MergerCo are corporations duly
       ------------------------------                                         
       organized, validly existing and in good standing under the laws of, with
       respect to AFC, the State of Minnesota and with respect to MergerCo, the
       State of Georgia.

  b.   Corporate Authority.  AFC and MergerCo have taken all necessary corporate
       -------------------                                                      
       action to authorize the execution, delivery and performance of the
       Transaction Documents to which AFC and MergerCo are a party, and AFC and
       MergerCo have the power to make, deliver and perform their respective
       obligations under the Transaction Documents.

  c.   Enforceability.  The Transaction Documents, when executed, will
       --------------                                                 
       constitute the valid obligation of AFC and MergerCo, legally binding upon
       them and enforceable against them in accordance with their respective
       terms.

  d.   Consents.  No consent or approval of any other party, including, but not
       --------                                                                
       limited to, any lending institution or any governmental authority, bureau
       or agency, is required in connection with the execution, delivery,
       performance, validity and enforceability of this Agreement which has not
       been obtained.

  e.   No Violation.  The execution, delivery, and performance of the
       ------------                                                  
       Transaction Documents will not violate the provisions of (i) AFC's or
       MergerCo's Articles of Incorporation or by-laws; (ii) any mortgage,
       indenture, security agreement, contract, undertaking or other agreement
       to which AFC or MergerCo is a party or which is binding upon AFC or
       MergerCo or any of their property or assets; or (iii) any law,
       regulation, judgment or order which is binding upon AFC or MergerCo or
       any of their property or assets.

  f.   Disclosure.  No representation or warranty by AFC or MergerCo contained
       ----------                                                             
       in this Agreement, nor any statement, certificate, schedule or exhibit
       hereto furnished or to be furnished by or on behalf of AFC or MergerCo
       pursuant to this Agreement, nor any document or certificate delivered to
       SCC pursuant to this Agreement or in connection with the transactions
       contemplated hereby, contains or shall contain any untrue statement of
       material fact or omits or shall omit a material fact necessary to make
       the statement contained therein not misleading.

  g.   Investment Intent.  AFC is acquiring the SCC Shares for its own account
       -----------------                                                      
       and not with a view to their distribution within the meaning of Section
       2(11) of the Securities Act.

  h.   Brokers and Finders.  Neither AFC nor MergerCo have employed any
       -------------------                                             
       investment banker, broker, agent or finder or incurred any liability for
       any investment banking fees, brokerage fees, agent's commissions or
       finder's fees concerning the transactions contemplated hereby.

                                       40
<PAGE>
 
  i.   Title to AFC Shares. Upon issuance and delivery by AFC, the SCC
       -------------------                                            
       Shareholders shall own good title to the AFC Shares, free and clear of
       any liens, claims and assessments.  The AFC Shares shall be validly
       issued, fully paid and non-assessable.


  8.   PRE-CLOSING COVENANTS REGARDING SCC AND THE PRINCIPAL SHAREHOLDERS.  SCC
       ------------------------------------------------------------------      
and the Principal Shareholders, jointly and severally, covenant that prior to
Closing:


  a.   Conduct of Businesses/Operation of System.  SCC and the Subsidiaries
       ------------------------------------------                           
       shall carry on their respective Businesses and operate the Company-
       Owned Cafes and the Systems in the ordinary course in substantially
       the same manner as they were carried on and operated prior to the
       execution of this Agreement and as contemplated in the Business Plan
       (including, without limitation, operating substantially in accordance
       with current budgets, expansion plans, capital expenditure plans and
       the like and retaining and handling all cash and cash equivalents  in
       a manner consistent with prior practices) and, to the extent
       consistent therewith, use all reasonable efforts, in good faith, to
       preserve its relationship with Franchisees, Developers, Suppliers and
       others having business dealings with them to the end that such
       Businesses, as going concerns, and the Company-Owned Cafes and the
       Systems shall be unimpaired at the Closing.  Without limiting the
       foregoing, SCC shall not draw down or otherwise utilize the proceeds
       of the WC Line of Credit to (i) reduce Debt, except to the extent
       necessary to make payments on interest or to meet scheduled
       obligations to make payments on principal, or (ii) for any purpose
       other than payment of trade payables and funding the purchase of
       assets of SCC in the ordinary course of business.  If and to the
       extent that SCC makes payments after December 28, 1997 and prior to
       Closing against the principal amount (but not the interest) of any
       Debt, then the amount the amount of such principal payment(s) shall be
       deducted from the Base Purchase Price. In no event shall the
       outstanding principal balance on the WC Line of Credit exceed, at any
       time and at Closing, Five Million Dollars ($5,000,000).


  b.   Obligations.   SCC and the Subsidiaries shall perform all of their
       -----------                                                       
       obligations under all agreements, contracts and instruments relating to
       or affecting the Corporate Assets, the Businesses, the Company-Owned
       Cafes and the Systems.

  c.   Compliance.   SCC and the Subsidiaries shall comply in all material
       ----------                                                         
       respects with all Applicable Laws.

  d.   Other Agreements.   SCC and the Subsidiaries shall not enter into or
       ----------------                                                    
       assume any agreement, contract or commitment disposing of or altering any
       of the Corporate Assets outside the ordinary course of business; and the
       Principal Shareholders shall not enter into any agreement, contract or
       commitment disposing of, or impairing their ability to convey, all or any
       portion of the SCC Shares pursuant to the Merger.

                                       41
<PAGE>
 
  e.   Maintain Property.   SCC and the Subsidiaries shall maintain, at their
       -----------------                                                     
       sole expense, all of their property in customary repair, order and
       condition, reasonable wear and use and damage by fire or unavoidable
       casualty excepted.

  f.   No Contracts or Commitments.   Neither SCC nor any Subsidiary shall enter
       ---------------------------                                              
       into any contract relating to the Businesses, the Company-Owned Cafes or
       the Systems extending beyond the date of the Closing with either (i) a
       value in excess of $50,000 or (ii) which cannot be terminated by SCC or
       the Subsidiary without cost or penalty upon no more than sixty (60) days
       written notice, without AFC's written approval, including without
       limitation Franchise Agreements and Development Agreements.

  g.   No Borrowings.  Neither SCC nor any Subsidiary shall assume, guarantee,
       -------------                                                          
       endorse or otherwise become responsible, directly or indirectly, for the
       obligations of any other individual, firm or corporation, except as may
       be approved in writing by AFC.

  h.   Compensation and Bonuses.  Neither SCC nor any Subsidiary shall increase
       ------------------------                                                
       the formula in the compensation payable or to become payable to any
       officers, or make any bonus payment or arrangement to or with any
       officer, except for the formula as existed during SCC and each
       Subsidiary's last fiscal or calendar year.

  i.   Maintain Books.  SCC and the Subsidiaries shall continue to maintain
       --------------                                                      
       their books of account and records in the usual, regular and ordinary
       manner.

  j.   Distributions/SCC Shares.  Neither SCC nor the Subsidiaries shall make
       ------------------------                                              
       any distributions of cash or other property (other than to pay normal
       operating expenses) to the SCC Shareholders or to any other party and
       shall not issue or grant any rights to acquire any SCC Shares or shares
       of stock of any of the Subsidiaries without the prior written consent of
       AFC.  In addition, neither SCC nor the Principal Shareholders shall enter
       into any agreement, contract or commitment disposing of or affecting
       their SCC Shares; provided, however, that SCC may modify its existing
       stock option plan and certain existing stock option agreements entered
       into pursuant thereto, to accelerate the vesting of options that have
       been held for less than one (1) year to acquire up to One Hundred Fifty
       Thousand (150,000) SCC Shares.

  k.   Maintain Insurance.  SCC and the Subsidiaries shall maintain insurance
       ------------------                                                    
       upon all of their respective Corporate Assets and with respect to the
       conduct of their respective Businesses in at least such amounts and of
       such kinds as are listed on Schedule 6.gg attached to the Disclosure
                                   -------------                           
       Statement.


  l.   No Sale of Assets.  Neither SCC nor any Subsidiary shall sell, dispose of
       -----------------                                                        
       or encumber, directly or indirectly, any of its assets or engage in any
       activity or transaction, except in the ordinary course of business.


  m.   No Mortgages.  Neither SCC nor any Subsidiary shall subject any of its
       ------------                                                          
       assets to any mortgage, pledge or lien.

  n.   No Modification of Contracts.  Neither SCC nor any Subsidiary shall
       ----------------------------                                       
       modify, amend, cancel or terminate any existing agreement or arrangement
       relating to the Businesses involving any obligation with a value in
       excess of $50,000, except in the ordinary course of business and not
       enter into any transaction involving the exchange of ownership of any
       Cafes operated by Franchisees for retail units currently operated by any
       other entity or under any other name without the written consent of AFC.

                                       42
<PAGE>
 
  o.   Litigation, Etc.  SCC and the Principal Shareholders shall promptly
       ----------------                                                   
       notify AFC in writing of any judgments, orders or decrees entered or any
       suits, actions, claims, administrative proceedings or labor negotiations
       instituted, threatened or asserted by or against SCC, any Subsidiary or
       any SCC Shareholder, after the date of this Agreement and before the
       Closing, which have or may reasonably be expected to have a materially
       adverse effect on SCC, any SCC Subsidiary or any of the SCC Shares.

  p.   Notice of Changes.  SCC and the Principal Shareholders shall promptly
       -----------------                                                    
       advise AFC in writing of any adverse change in the financial condition,
       operation, business, properties or prospects of SCC or any Subsidiary
       relative to the Corporate Assets, the Businesses, the Company-Owned
       Cafes, and the Systems.

  q.   Cooperation.  SCC and the Principal Shareholders shall cooperate with AFC
       -----------                                                              
       in securing all necessary licenses, approvals, consents and estoppel
       letters required by this Agreement.


  9.   CONDITIONS PRECEDENT TO OBLIGATIONS OF AFC.  The following shall
       ------------------------------------------                      
constitute conditions precedent to AFC's obligations to consummate the
transactions contemplated herein, and the failure of any such condition shall
give AFC the option of terminating this Agreement:


  a.   Due Diligence Review.  AFC shall be satisfied with its findings in the
       --------------------                                                  
       Due Diligence Review, which conditions shall either be waived or
       satisfied by AFC in writing to SCC on or before (i) January 31, 1998 or
       (ii) if the Closing Date is extended in accordance with Paragraph 3
       hereof, the earlier of the Closing Date or February  21, 1998; otherwise,
       this Agreement shall terminate.

  b.   Financing.  AFC shall have obtained financing for the full amount of the
       ---------                                                               
       Cash Portion of the Purchase Price payable at Closing upon terms and
       conditions satisfactory to it, which condition shall be satisfied or
       waived by AFC in writing to SCC on or before  (i) January 31, 1998 or
       (ii) if the Closing Date is extended as provided in Paragraph 3 hereof,
       until the earlier of the Closing Date or February  21, 1998; otherwise
       this Agreement shall terminate.

  c.   Representations and Warranties.  The representations and warranties of
       ------------------------------                                        
       SCC and the Principal Shareholders contained herein shall be true and
       correct as of Closing in all material respects; SCC and the Principal
       Shareholders shall have complied with, performed or satisfied all
       agreements, covenants and conditions required by this Agreement to be
       complied with, performed or satisfied by them, in each case, in all
       material respects; and, SCC and the Principal Shareholders shall have
       delivered to AFC a certificate to such effect.

  d.   Legal Opinion.  AFC shall have received the favorable legal opinion of
       -------------                                                         
       Hillis Clark Martin & Peterson, counsel for SCC and the SCC Shareholders,
       dated as of the Closing Date, in form and substance acceptable to counsel
       for AFC.

  e.   Absence of Changes.  Since the date of this Agreement there shall not
       ------------------                                                   
       have occurred any material adverse change in the financial condition of
       SCC and the Subsidiaries.

                                       43
<PAGE>
 
  f.   Approvals.  All actions, proceedings, instruments and documents required
       ---------                                                               
       to carry out this Agreement, or incidental thereto, and all other related
       legal matters, shall have been approved by counsel for AFC, which
       approval shall not be unreasonably withheld.


  g.   Actions.  No action, suit or proceeding shall have been instituted before
       -------                                                                  
       a court or governmental body, or instituted or threatened by any
       governmental agency or body, to restrain or prevent the carrying out of
       the transactions contemplated hereby, which shall not have been disposed
       of to the satisfaction of AFC.

  h.   Governmental Consents.  Necessary approvals shall have been obtained from
       ---------------------                                                    
       the Justice Department and Federal Trade Commission and any state and
       foreign regulatory bodies under Applicable Laws, including without
       limitation the HSR Act.

  i.   Agreements.  Larry McDonald shall have entered into Non-Competition and
       ----------                                                             
       Confidentiality Agreement.  Umberto Bizzarri and AFC (or the Surviving
       Corporation) shall have entered into a consulting agreement (the
       "Consulting Agreement") containing such terms and conditions as shall be
       mutually acceptable to the parties thereto.

  j.   Consents.  AFC shall have received written consents of any party to any
       --------                                                               
       contract which may, in the opinion of AFC's counsel, be required in
       connection with the transactions contemplated hereby.

  k.   Release of Liens.  All liens and encumbrances listed on Schedule 6.k
       ----------------                                        ------------
       shall have been satisfied in full and released except for liens and
       encumbrances in connection with the WC Line of Credit, in the event AFC
       or the Surviving Corporation elect not to pay off or otherwise satisfy
       the WC Line of Credit at Closing.

  l.   Landlord Estoppel Letters/Nondisturbance.  SCC and each Subsidiary shall
       ----------------------------------------                                
       have received an estoppel letter (the "Landlord Estoppel Letters"), in
       form and substance satisfactory to AFC, from each landlord under the
       Premises Leases.  The Landlord Estoppel Letter for each Premises Lease
       shall include (i) standard estoppel language; (ii) the landlord's
       consent, if required, to the consummation of the Merger; (iii) the
       landlord's consent to SCC or the Subsidiary's mortgaging of its leasehold
       interest in the Premises to AFC's lenders; (iv) landlord subordination,
       nondisturbance and attornment provisions.  In addition, and where
       applicable, mortgagee's of any Leased Premises shall provide a
       nondisturbance agreement in favor of AFC and AFC's lenders.

  m.   Franchisee/Developer Estoppel Letters.  Each Franchisor shall have
       -------------------------------------                             
       received estoppel letters (the "Franchisee Estoppel Letters"), in form
       and substance satisfactory to AFC from each of its Franchisees and
       Developers.

  n.   SCC Payment of Debts.  SCC and the Subsidiaries shall have paid all of
       --------------------                                                  
       their Debt or the appropriate adjustment to the Net Closing Payment shall
       have been agreed upon by SCC and AFC.

                                       44
<PAGE>
 
  o.   Investment Letters and Shareholder Agreement.  Each SCC Shareholder who
       --------------------------------------------                           
       will  receive AFC Shares in the Merger shall execute an investment letter
       (an "Investment Letter") in form and substance satisfactory to AFC.
       Each SCC Shareholder who will receive AFC Shares in the Merger shall
       execute the Shareholders Agreement.

  p.   Acquisition Rights Termination Agreements.  Each of the SCC Acquisition
       -----------------------------------------                              
       Rights Holders shall have executed and delivered to Funding Agent an
       Acquisition Right Termination Agreement.

  q.   Dissenting SCC Shareholders.  The Dissenting Shares shall not exceed, in
       ---------------------------                                             
       the aggregate, more than five percent (5%) of the SCC Shares issued and
       outstanding  as of the Effective Time.

  r.   Audited Financial Statement.  AFC shall have received the audited
       ---------------------------                                      
       Financial Statement for the twelve (12) month period ending September 30,
       1997 and such statement shall be consistent, in all material respects,
       with the 1997 Unaudited Statement, except for normal year end
       adjustments.


  10.  CONDITIONS PRECEDENT TO OBLIGATIONS OF  THE PRINCIPAL SHAREHOLDERS.  The
       ------------------------------------------------------------------      
following shall constitute conditions precedent to the Principal Shareholders'
obligations to consummate the transactions contemplated herein, and the failure
of any such condition shall give the Principal Shareholders the option of
terminating this Agreement (which shall result in termination of this Agreement
in full):


  a.   Representations and Warranties.  The representations and warranties of
       ------------------------------                                        
       AFC contained herein shall be true and correct as of Closing; AFC shall
       have complied with, performed or satisfied all agreements, covenants and
       conditions required by this Agreement to be complied with, performed or
       satisfied by it; and, AFC shall have delivered to the Principal
       Shareholders a certificate to such effect.


  b.   Legal Opinion.  The Principal Shareholders shall have received the
       -------------                                                     
       favorable legal opinion of Cohen Pollock Merlin Axelrod & Tanenbaum,
       P.C., counsel for AFC, dated as of the Closing Date, in form and
       substance acceptable to counsel for the Principal Shareholders.


  c.   Approvals. The consummation of the Merger and the transactions
       ---------  ---------------------------------------------------
       contemplated herein, shall have been approved by at least 66 2/3% of the
       -------------------                                                     
       SCC Shareholders and counsel for SCC, which approval shall not be
       unreasonably withheld.

  d.   Actions.  No action, suit or proceeding shall have been instituted before
       -------                                                                  
       a court or governmental body, or instituted or threatened by any
       governmental agency or body, to restrain or prevent the carrying out of
       the transactions contemplated hereby, which shall not have been disposed
       of to the satisfaction of the Principal Shareholders.

  e.   Governmental Consents.  Necessary approvals shall have been obtained from
       ---------------------                                                    
       the Justice Department and Federal Trade Commission and any state and
       foreign regulatory bodies under Applicable Laws, including without
       limitation the HSR Act.

                                       45
<PAGE>
 
  11.  DOCUMENTS DELIVERED AT CLOSING.  Execution and delivery  of the following
       ------------------------------                                           
documents, in form and substance acceptable to counsel for AFC and the Principal
Shareholders, shall also be conditions precedent to Closing:


  a.   the Washington Merger Certificate and the Georgia Merger Certificate;;

  b.   delivery to the Funding Agent of the Cash Portion of the Purchase Price
       (less the Holdback Funds), the AFC Share Portion of the Purchase Price
       and the Acquisition Rights Portion of the Purchase Price and execution of
       the Escrow Agreement contemplated in connection therewith;

  c.   the Non-Competition and Confidentiality Agreement and the Consulting
       Agreement;

  d.   updated Schedules 6.k.(4) and 6.u.x;

  e.   the Certificates of the Secretaries, of AFC,  SCC, each Subsidiary and
       each corporate SCC Shareholder, if any, certifying as true and correct a
       copy of such party's Articles of Incorporation, By-Laws (and all
       amendments thereto) and resolutions approving the transactions
       contemplated by this Agreement dated as of the Closing Date;

  f.   a certificate of good standing as to AFC, SCC and each Subsidiary issued
       not more than fifteen (15) days prior to the Closing Date by the
       Secretary of State of the state of its incorporation;

  g.   the "bring down" certificates described in Paragraphs 4.c.  and 5.a.
       hereof;


  h.   the legal opinions described in Paragraphs 4.d.  and 5.b.  hereof;


  i.   the Landlord Estoppel Letters and Mortgagee Nondisturbance Letters;

  j.   the Franchisee Estoppel Letters;

  k.   the Shareholders Agreement;

  l.   the Investment Letters;

  m.   the resignation of the officers and directors of SCC and the Subsidiaries
       required in Paragraph 1.a.(6) above;

  n.   the Acquisition Rights Termination Agreements;

  o.   the exchange of the SCC Acquisition Rights for AFC Acquisition Rights;

  p.   such other documents as shall be necessary to evidence compliance by AFC,
       SCC and the SCC Shareholders with the terms and conditions set forth in
       this Agreement.

                                       46
<PAGE>
 
As used in this Agreement, "Transaction Documents" means, collectively, this
Agreement, the Non-Competition and Confidentiality Agreements, the Shareholders
Agreement, the Investment Letters, the Escrow Agreement and the Acquisition
Rights Termination Agreements.

  12.  INDEMNIFICATION BY THE PRINCIPAL SHAREHOLDERS.
       --------------------------------------------- 


  a.   General.  The Principal Shareholders, jointly and severally, hereby agree
       -------                                                                  
       to indemnify, defend and hold harmless AFC, SCC and the Subsidiaries on
       demand, from and against any and all loss, liability, claim cost, damage
       or deficiency, including interest, penalties, and reasonable attorneys'
       fees, (herein, collectively referred to as a "Loss") arising out of or
       due to:


       i.   a breach of, or inaccuracy in, any representation or warranty made
            by any Principal Shareholder or SCC or any of them, and contained in
            this Agreement or in any certificate, document or instrument
            delivered to AFC pursuant hereto or in connection herewith, or any
            nonfulfillment of any covenant made by any Principal Shareholder or
            SCC, or any of them, contained herein or in any certificate,
            document or instrument delivered to AFC pursuant hereto or in
            connection herewith;


       ii.  any and all Tax Obligations for any period prior to the Closing Date
            not reserved for in the Financial Statements;

      iii.  any Debt of SCC and the Subsidiaries; and

       iv.  any and all actions, suits, proceedings, claims, demands,
            assessments, judgments, costs and expenses including, without
            limitation, legal fees and expenses, incident to any of the
            foregoing or incurred in investigating or attempting to avoid the
            same or to oppose the imposition thereof, or in enforcing this
            indemnity.


  b.   Offset.   Upon prior written notice to the Principal Shareholders
       ------                                                           
       specifying in reasonable detail the basis for such set-off, prior to
       payment of the Holdback Funds, the Contingent Payment, or distributions
       from the Escrow, AFC may offset from such payments or withdraw from the
       Escrow, pro rata as to each SCC Shareholder and each SCC Acquisition
       Rights Holder in proportion to such SCC Shareholders' and SCC Acquisition
       Rights Holders' percentage of such funds as reflected on Schedule 1.c.
                                                                ------------- 
       (a) any amounts previously applied by AFC, the Surviving Corporation or
       the Subsidiaries to satisfy the indemnification obligations of the
       Principal Shareholders as set forth herein; and (b) the amount (as
       estimated by AFC in good faith) of any outstanding, but unliquidated,
       claims for indemnification made by AFC, the Surviving Corporation or the
       Subsidiaries against the Principal Shareholders prior to the expiration
       of the applicable periods (the "Estimated Claims").  Any such remaining
       Holdback Funds (after expiration of the Escrow Period) or Contingent
       Payment not applied to any such indemnification obligations shall be paid
       to the Funding Agent for disbursement as provided above.  The right of
       offset described in this Section 12.b shall be AFC's exclusive remedy
       with respect to claims for indemnification or otherwise against the SCC
       Shareholders under this Section 12.  The right of offset described in
       this Section 12.b. shall be satisfied 

                                       47
<PAGE>
 
       proportionately with respect to the cash, AFC Shares and AFC Acquisition
       Rights composing a part of the Holdback Funds, the Escrow or the
       Contingent Payment, as the case may be.

  c.   Survival.  The obligation to indemnify contained herein shall survive the
       --------                                                                 
       Closing; provided, however, that such obligation shall terminate on the
       following dates with respect to the following categories of claims:


       i.   On the first anniversary of the Closing Date, the obligation to
            indemnify shall terminate with respect to all claims not heretofore
            made arising under this Agreement except claims arising under
            Section 6.m (Taxes), Section 6.t (Proprietary Rights), Section 6.dd
            (Benefit Plans), Section 6.ee (Environmental Compliance), Section
            6.q. (OSHA), Section 6.q. (Food & Drug Administration Compliance)
            and fraud or any intentional misrepresentations of SCC, any
            Subsidiary or the Principal Shareholders.

       ii.  On the second anniversary of the Closing Date, the obligation to
            indemnify shall terminate with respect to claims not heretofore made
            arising under Section 6.t (Proprietary Rights), Section 6.dd
            (Benefit Plans), Section 6.ee (Environmental Compliance), Section
            6.q. (OSHA), and Section 6.q. (Food & Drug Administration
            Compliance).

      iii.  On the third anniversary of the Closing date, all of the
            obligations to indemnify contained herein and otherwise except for
            claims heretofore made shall terminate, after which, the Principal
            Shareholders shall have no liability (for indemnification or
            otherwise) with respect to any representation or warranty, or
            covenant or obligation.


  d.   Limitations on Amount.
       --------------------- 


       i.   With respect to any claims asserted on or before the first
            anniversary of the Closing Date, the Principal Shareholders shall
            have no liability (for indemnification or otherwise) until the total
            Losses with respect to indemnifiable claims exceeds $100,000, and
            then only for the amount by which such Losses exceeds $100,000. In
            no event shall the aggregate liability of the Principal Shareholders
            with respect to claims made on or before the first anniversary of
            the Closing exceed the total amount of the Deferred Payment and the
            Contingent Payment described in Section 1.f, notwithstanding whether
            the Contingent Payment is earned.

       ii.  With respect to any claims asserted after the first anniversary of
            the Closing and before the third anniversary of the Closing, the
            Principal Shareholders shall have no liability (for indemnification
            or otherwise) until the total Losses with respect to indemnifiable
            claims exceeds $200,000, and then only for the amount by which such
            Losses exceeds $100,000.  In no event shall the aggregate liability
            of the Principal Shareholders with respect to claims made after the
            first anniversary exceed the amount of the Deferred Payment.

                                       48
<PAGE>
 
  e.   Tax Effect and Insurance.  The liability of the Principal Shareholders
       ------------------------                                              
       under this Section shall be reduced by the tax benefit actually realized
       and any insurance proceeds received by the indemnitees as a result of any
       Losses upon which such Indemnification Claim is based, and shall include
       any tax detriment actually suffered by the Indemnitees as a result of
       such Losses.  The amount of any such tax benefit or detriment shall be
       determined by taking into account the effect, if any and to the extent
       determinable, of timing differences resulting from the acceleration or
       deferral of items of gain or loss resulting from such Losses and shall
       otherwise be determined so that payment by the Indemnitors of the
       Indemnification Claim, as adjusted to give effect to any such tax benefit
       or detriment, will make the Indemnitee as economically whole as is
       reasonably practical with respect to the Losses upon which the
       Indemnification Claim is based.  Any dispute as to the amount of such tax
       benefit or detriment shall be resolved as provided in Section 15 of this
       Agreement.


  13.  INDEMNIFICATION BY AFC.
       ---------------------- 


  a.   General.   AFC hereby agrees to indemnify, defend and hold harmless the
       -------                                                                
       Principal Shareholders from and against any and all loss, liability,
       damage or deficiency (including interest, penalties, and reasonable
       attorney's fees) arising out of or due to:


       i.   A breach of, or inaccuracy in, any representation or  warranty made
            by AFC and contained in this Agreement or in any certificate,
            document or instrument delivered to the Principal Shareholders
            pursuant hereto or in connection herewith, or any nonfulfillment of
            any covenant made by AFC contained herein or in any certificate,
            document or instrument delivered to SCC pursuant hereto or in
            connection herewith; and

       ii.  any and all actions, suits, proceedings, claims, demands,
            assessments, judgments, costs and expenses including, without
            limitation, legal fees and expenses, incident to any of the
            foregoing or incurred in investigating or attempting to avoid the
            same or to oppose the imposition thereof, or in enforcing this
            indemnity.


  b.   Survival.  The obligation to indemnify contained herein shall survive the
       --------                                                                 
       Closing for a period of one (1) year; provided, however, that any Loss
       arising from fraud or any intentional misrepresentations of AFC shall
       survive the maximum period allowable pursuant to any applicable statute
       of limitations.


  c.   Limitations.  AFC's maximum liability for indemnification hereunder
       -----------                                                        
       (exclusive of its obligations to make payment of the Holdback Funds and
       the Contingent Payment) shall not exceed the sum of Seven Million Six
       Hundred Thousand Dollars ($7,600,000).   Except for its obligations to
       make payment of the Holdback Funds and Contingent Payment, AFC shall have
       no liability (for indemnification or otherwise) until the total Losses
       with respect to indemnifiable claims exceeds $100,000, and then only for
       the amount by which such Losses exceeds $100,000.


  14.  NOTICE OF CLAIMS.  Each party entitled to indemnification under Paragraph
       ----------------                                                         
12 or Paragraph 13 above (the "Indemnified Party") shall give notice to the
party required to provide indemnification (the "Indemnifying Party") promptly
after such Indemnified Party has actual 

                                       49
<PAGE>
 
knowledge of any claim as to which indemnity may be sought, and shall permit the
Indemnifying Party to assume the defense of any such claim or any litigation
resulting therefrom, provided that counsel for the Indemnifying Party, who shall
conduct the defense of such claim or litigation, shall be approved by the
Indemnified Party (whose approval shall not unreasonably be withheld), and the
Indemnified Party may participate in such defense at such party's expense, and
provided further that the failure of any Indemnified Party to give notice as
provided herein shall not relieve the Indemnifying Party of its obligations
under this Paragraph 14 unless the failure to give such notice is materially
prejudicial to an Indemnifying Party's ability to defend such action and
provided further, that the Indemnifying Party shall not assume the defense for
matters as to which there is a conflict of interest or separate and different
defenses. No Indemnifying Party, in the defense of any such claim or litigation,
shall, except with the consent of each Indemnified Party, consent to entry of
any judgment or enter into any settlement which does not include as an
unconditional term thereof the giving by the claimant or plaintiff to such
Indemnified Party of a release from all liability in respect to such claim or
litigation.


  15.  DISPUTE RESOLUTION.
       ------------------ 


  a.   Mediation.  No party hereto shall commence an arbitration proceeding
       ---------                                                           
       pursuant to the provisions of subparagraph b.  below unless such party
       shall first give a written notice (a "Dispute Notice") to the other party
       or parties setting forth the nature of the dispute.  The parties shall
       attempt in good faith to resolve the dispute by mediation in Chicago,
       Illinois under the Commercial Mediation Rules of the American Arbitration
       Association in effect on the date of this Agreement.  If the parties
       cannot agree on the selection of a mediator within twenty (20) days after
       delivery of the Dispute Notice, the mediator will be selected by the
       presiding judge of the Cook County Superior Court.  If the dispute has
       not been resolved by mediation as provided above within sixty (60) days
       after the delivery of the Dispute Notice, then the dispute shall be
       determined by arbitration in accordance with the provisions of
       subparagraph b.  hereof.

  b.   Arbitration.  Any controversy, claim or dispute of whatever nature
       -----------                                                       
       arising between the parties, including but not limited to those arising
       out of or relating to this Agreement or the construction, interpretation,
       performance, breach, termination, enforceability or validity of this
       Agreement, whether such claim existed prior to or arises on or after the
       date of this Agreement, including the determination of the scope of this
       agreement to arbitrate (which is not settled through mediation as
       provided in subparagraph a.  above) shall be determined  by arbitration
       in Chicago, Illinois by one arbitrator in accordance with the Commercial
       Arbitration Rules of the American Arbitration Association and its
       Supplementary Procedures for Large, Complex Disputes, except that (a)
       every person named on all lists of potential arbitrators shall be a
       neutral and impartial lawyer with excellent academic and professional
       credentials (i) who is or has been  practicing law as a partner in a
       highly respected law firm for at least fifteen (15) years, specializing
       in either general commercial litigation or general corporate and
       commercial matters, with experience in the field of franchise law and
       (ii) who has had experience, and is generally available to serve, as an
       arbitrator, and (b) each party shall be entitled to strike on a
       peremptory basis, for any reason or no reason, any or all of the names of
       potential arbitrators on any list submitted to the parties by the AAA and
       any person selected by the AAA to serve as an arbitrator by
       administrative appointment.  In the event the 

                                       50
<PAGE>
 
       parties cannot agree on a mutually acceptable arbitrator from the one or
       more lists submitted by the AAA within thirty (30) days after the AAA
       transmits to the parties its first list of potential arbitrators, the
       presiding judge of the Cook County Superior Court shall designate three
       persons who, in his or her opinion, meet the criteria set forth herein,
       which designees may include persons named on any list submitted by the
       AAA. Each party shall be entitled to strike one of such three (3)
       designees on a peremptory basis within ten (10) after its receipt of such
       list of designees, indicating its order of preference with respect to the
       remaining designees. If two (2) of such designees have been stricken by
       the parties, the unstricken designee shall be the arbitrator. Otherwise,
       the selection of the arbitrator shall be made by the AAA from the
       remaining designees in accordance with their mutual order of preference,
       or by random selection in the absence of a mutual order of preference.
       The arbitrator shall base his or her award on applicable law and judicial
       precedent and, unless all parties agree otherwise, shall include in such
       award the findings of fact and conclusions of law upon which the award is
       based. Judgment on the award rendered by the arbitrator may be entered in
       any court having jurisdiction thereof.

  c.   Limited Judicial Review of Arbitration Award  Notwithstanding the
       --------------------------------------------                     
       foregoing, upon the application by any party to a court for an order
       confirming, modifying or vacating the award, the court shall have the
       power to review whether, as a matter of law based on the findings of fact
       determined by the arbitrator, the award should be confirmed, modified or
       vacated in order to correct any errors of law made by the arbitrator.  In
       order to effectuate such judicial review limited to issues of law, the
       parties agree (and shall so stipulate to the court) that the findings of
       fact made by the arbitrator shall be binding on the parties and shall
       serve as the facts to be submitted to and relied on by the court in
       determining the extent to which the award should be confirmed, modified
       or vacated.

  d.   Costs and Attorneys Fees.  If any party fails to proceed with mediation
       ------------------------                                               
       or arbitration as provided herein or unsuccessfully seeks to stay such
       mediation or arbitration, or fails to comply with any arbitration award,
       or is unsuccessful in vacating or modifying the award pursuant to a
       petition or application for judicial review, the other party shall be
       entitled to be awarded costs, including reasonable attorneys' fees, paid
       or incurred by such other party in successfully compelling such mediation
       or arbitration or defending against the attempt to stay, vacate or modify
       such mediation or arbitration award and/or successfully defending or
       enforcing the award.


  16.  TERMINATION.
       ----------- 


  a.   In addition to the other rights to terminate this Agreement set forth
       above, this Agreement shall automatically terminate or may be terminated
       prior to the Closing as hereinafter provided:


       i.   This Agreement may be terminated upon the written consent of all of
            the parties hereto.


       ii.  This Agreement shall terminate if the Closing shall not have
            occurred on or before the Closing Date.

                                       51
<PAGE>
 
  b.   In the event of the termination of this Agreement pursuant to this
       Paragraph 16 or as otherwise expressly provided herein, this Agreement
       shall forthwith become void and have no effect and there shall be no
       obligation or liability on the part of any party hereto or his or its
       officers, directors, shareholders, heirs, legal representatives,
       successor or assigns; provided, however, that nothing herein shall
                             --------  -------                           
       relieve any party from liability for any breach hereof.


  17.  PUBLICITY.  There shall be no public announcement or comments with
       ---------                                                         
respect to this Agreement or the transactions contemplated hereby, except as
mutually agreed by AFC and SCC; provided, however, that such announcements as
are required by law or governmental regulation may be made without mutual
agreement, and if time or circumstance makes prior consultation between the
parties impractical, unnecessary or otherwise not feasible, in such event, the
party making such announcement shall notify the other party as soon as
practicable thereafter.

  18.  PROFESSIONAL FEES/BROKERS.    AFC shall be solely responsible for all
       -------------------------                                            
brokers fees, attorneys' fees, other professional fees and expenses incurred by
it in connection with the transactions contemplated by this Agreement and the
Principal Shareholders shall be responsible for all of such fees and expenses
incurred by them,  SCC and the SCC Shareholders in connection with the
transactions contemplated by this Agreement and in connection with claims of
dissenting shareholders, if any.


  19.  BENEFIT.  This Agreement shall be binding upon and inure to the benefit
       -------                                                                
of the parties hereto  and their respective heirs, administrators, executors,
assigns and successors.

  20.  NOTICES.  Notice to be given to any party under this Agreement shall not
       -------                                                                 
be effective unless in writing and hand delivered or mailed by certified or
registered mail to the relevant party at the address stated below, or sent by
telex or telecopy to the party to be notified at the telex or facsimile number
stated below (with a copy mailed to the address stated below):

       In the case of SCC:


            Seattle Coffee Company
            1321 Second Ave., Suite 201
            Seattle, WA 98101
            Attn: Larry McDonald
            Fax No. (206) 442-2468


       with copy to:


            Hillis Clark Martin & Peterson, P.S.
            1221 Second Ave., Suite 500
            Seattle, WA 98101
            Attn: Matthew P. Smith
            Fax No.: (206) 623-7789

                                       52
<PAGE>
 
       In the case of the Principals Shareholders:


            Larry McDonald
            7204 North Mercer Way
            Mercer Island, WA 98040
            Fax No.  (206) 232-0803

       with copy to:


            Hillis Clark Martin & Peterson, P.S.
            1221 Second Ave., Suite 500
            Seattle, WA 98101
            Attn: Matthew P. Smith
            Fax No.: (206) 623-7789


       or in the case of AFC:


            AFC Enterprises, Inc.
            Six Concourse Parkway
            Suite 1700
            Atlanta, Georgia 30328
            Attn:  Samuel N.  Frankel, Esq.
            Fax No.  770-353-3060


       with a copy to:


            Cohen Pollock Merlin Axelrod & Tanenbaum, P.C.
            2100 RiverEdge Parkway
            Suite 300
            Atlanta, Georgia  30328
            Attn:  H.  Stephen Merlin, Esq.
            Fax No.  770-858-1277


Notice by certified mail shall be deemed to be received three business days
after mailing of the same.  All other notices shall be deemed to have been given
on the date of receipt thereof.  Any party may change its address, or its telex
or telecopy number by giving notice of such change in the manner provided
herein.

  21.  GOVERNING LAW.  Each party hereto expressly submits for himself and
       -------------                                                      
itself, and any legal action or proceeding relating to this Agreement (to the
extent not prohibited by Paragraph 15 hereof) or for recognition and enforcement
of any judgment in respect hereof, to the exclusive jurisdiction of the courts
of the State of Georgia, the courts of the United States of America for the
Northern District of Georgia; and appellate courts from any thereof; consents
that any action or proceeding shall be brought in such courts and waives any
objection that it or he may now or hereafter have to the venue of any such
action or proceeding in any such court; and agrees that service of process of
any such action may be made, in addition to any method provided by law, in the
same manner as notices are to be given under this Agreement.  This Agreement and
all rights, obligations and liabilities arising hereunder shall be construed and

                                       53
<PAGE>
 
governed by the substantive law of the State of Georgia, without giving effect
to the principles of conflicts of law thereof.

  22.  CONSTRUCTION.  In the event any parts of this Agreement are found to be
       ------------                                                           
void, the remaining provisions of this Agreement shall nevertheless be binding
with the same effect as though the void parts were deleted.

  23.  EXECUTION OF AGREEMENT.  This Agreement may be executed in one or more
       ----------------------                                                
counterparts, each of which shall constitute an original, but all together of
which shall constitute but a single document.

  24.  ENTIRE AGREEMENT.  This Agreement, together with the written agreements
       ----------------                                                       
executed contemporaneously herewith, contain the entire Agreement of the parties
hereto, and no representations, warranties, covenants or agreements, not
embodied or incorporated herein, oral or otherwise, shall be of any force of
effect.

  25.  HEADINGS.  The headings or titles of the paragraphs of this Agreement are
       --------                                                                 
for convenience only, are not a part of this Agreement and shall not be used as
an aid in the construction of any provision hereof.


  26.  WAIVER.  A waiver of any breach hereunder by any party hereto shall not
       ------                                                                 
constitute a waiver by such party of any other breach or a waiver by such party
of the same breach on any other occasion; and, to be effective, any waiver
hereunder must be in writing.


  IN WITNESS WHEREOF, the parties hereto have executed or caused this Agreement
to be executed and delivered their duly authorized officers, as of the day and
year first above written.


                                     SCC:



                                     SEATTLE COFFEE COMPANY

ATTEST:



By:   /s/ Gayle Neal                 By:   /s/ L.M.McDonald
   -----------------------------         ------------------------------
   Its                Secretary          Its                  President
      ---------------                        -----------------


                                     PRINCIPAL SHAREHOLDERS:


                                       /s/ Larry McDonald
                                     ----------------------------------
                                     LARRY MCDONALD

 

                                      /s/ Karen McDonald
                                     ---------------------------------
                                     KAREN MCDONALD

                                       54
<PAGE>
 
                                     MICHELE MCCARTHY REVOCABLE
                                     TRUST



                                     BY:  /s/ Michele R.McCathy, Trustee
                                        -----------------------------


                                     PATRICK MCDONALD LIVING
                                     TRUST



                                     BY:  /s/ L. M. McDonald
                                        -----------------------------

                                     GAI FAMILY TRUST B


                                     BY:  /s/ Karen F. McDonald, Trustee
                                        -----------------------------


                                     GAI FAMILY TRUST C



                                     BY:  /s/ Karen F.McDonald, Trustee
                                        ------------------------------

                                        /s/ James V. Stewart
                                     ---------------------------------
                                     JAMES V. STEWART


                                       
                                     ---------------------------------
                                     UMBERTO BIZZARRI



                                       /s/ Frederick O.Paulsell, Jr.
                                     ---------------------------------
                                     FREDERICK O. PAULSELL, JR



                                     PINCO PALLINO, INC.


                                     BY:   
                                        ------------------------------ 


                                    THE LAWRENCE MCDONALD CHARITABLE REMAINDER
                                    UNITRUST



                                    BY:   /s/ L. M. McDonald
                                       --------------------------------
                                         Lawrence McDonald, Trustee

                                       55
<PAGE>
 
                                   THE KAREN MCDONALD CHARITABLE 
                                   REMAINDER UNITRUST



                                   BY:  /s/ Karen F. McDonald, Trustee
                                      ---------------------------------
                                        Karen F. McDonald, Trustee

AFC:


ATTEST:                            AFC ENTERPRISES, INC.



By:   /s/  ??????                  By:   /s/ ????????????
   ----------------------------       --------------------------------
  Its   Assistant     Secretary         Its  Executive Vice President
     -----------------                     ----------------

[CORPORATE SEAL]


                                   MERGERCO


ATTEST:                            AFC ACQUISITION CORP.



By:                                By:
   ----------------------------        ---------------------------------

  Its   Assistant Secretary           Its  Exercutive Vice   President
     -------------                        -----------------


[CORPORATE SEAL]

                                       56
<PAGE>
 
                                  EXHIBIT LIST
                                  ------------


     A         Disclosure Statement

     B         Shareholders Agreement


                       DISCLOSURE STATEMENT SCHEDULE LIST
                       ----------------------------------

                                        

     1.c.        Distribution Schedule Among SCC Shareholders
     1.f.(2)     SCC 1998 Business Plan
     6.a.        Foreign Qualifications of SCC     
     6.b.        Foreign Qualifications of Best    
     6.c.        Foreign Qualifications of Italia  
     6.f.        SCC Capitalization                
     6.h.        Financial Statements              
     6.i.        Company-Owned Cafes               
     6.j.        Other Premises                    
     6.k.        Liens and Encumbrances             
     6.k(1)      Furniture, Fixtures and Equipment
     6.k(2)      Computer Assets
     6.k(3)      Operating Assets                       
     6.k(4)      Accounts Receivable                    
     6.k(5)      Premises Leases                        
     6.k(6)      Owned Premises                         
     6.k(7)      Machinery, Vehicle and Equipment Leases 
     6.l         License Fees
     6.m.        Taxes
     6.n.        Premises Conditions
     6.p.        Potential Liens
     6.q.        Compliance with Laws
     6.s.        Actions and Proceedings
     6.t.i.      Marks
     6.t.ii.     Copyrights
     6.t.iii.    Trade Secrets and Trade Dress
     6.t.v.      Proprietary Right Assignments
     6.t.vi.     Proprietary Right Ownership Notices
     6.t.vii.    Unprotected Disclosures
     6.t.viii.   Proprietary Right Infringement Claims
     6.t.ix      Infringements and Dilutions
     6.t.xii.    Employee Proprietary Right Claims
     6.u.i.      Franchise Agreements
     6.u.ii.     Franchise Applications
     6.u.iv.     Franchise Agreement Defaults
     6.u.ix.     Required Policies
     6.u.x.      Application of Rebates
     6.u.xi.     Terminated Cafes
     6.v.i.      Development Agreements
     6.v.ii.     Development Agreement Applications

                                       57
<PAGE>
 
     6.v.iv.     Development Agreement Defaults
     6.w.i.      Advertising Fund Assets
     6.x.        Regional Cooperatives
     6.z.        Contract Defaults
     6.aa.       Licenses
     6.bb.       Employees and Labor Matters
     6.cc.       Interest in Franchisees, Developers, Suppliers, Restaurants and
                 Competitors
     6.dd.       Benefit Plans
     6.ee.       Environmental Compliance
     6.gg.       Insurance
     6.ii        Brokers
     6.ll.       Suppliers


                                        

                                       58

<PAGE>
 
                                                                          Page 1


                                                                   EXHIBIT 10.02

                                   EXHIBIT A
                                   ---------

                          FORM OF DISCLOSURE STATEMENT



                              DISCLOSURE STATEMENT
                              --------------------

                       Delivered pursuant to that certain

                          AGREEMENT AND PLAN OF MERGER

                                     AMONG

                             AFC ENTERPRISES, INC.

                                      AND

                             AFC ACQUISITION CORP.

                                      AND

                             SEATTLE COFFEE COMPANY

                                      AND

              THE PRINCIPAL SHAREHOLDERS OF SEATTLE COFFEE COMPANY



                          Dated as of January __, 1998
<PAGE>
 
                                                                          Page 2


                                 CERTIFICATION
                                 -------------



     The undersigned, Seattle Coffee Company ("SCC")  and all of its principal
shareholders (the "Principal Shareholders"), hereby certify that the attached
Schedules are true, correct and complete as of the date hereof and that this
Disclosure Statement, upon execution by SCC and the Principal Shareholders, and
acceptance by AFC Enterprises, Inc. ("AFC") and AFC Acquisition Corp.
("MergerCo"), shall be attached to and become a part of the Agreement and Plan
of Merger, dated January 23, 1998, as amended, among SCC, the Principal
Shareholders, AFC and MergerCo.

     This __ day of March, 1998.


                              SEATTLE COFFEE COMPANY

ATTEST:

By:______________________        By:____________________________________
    Its ________ Secretary          Its ____________ President


                              PRINCIPAL SHAREHOLDERS:


                              ______________________________
                              LARRY MCDONALD
 

                              ________________________________
                              KAREN MCDONALD

 

                              MICHELE MCCARTHY REVOCABLE TRUST



                              BY:________________________________
<PAGE>
 
                                                                          Page 3


                              PATRICK MCDONALD LIVING TRUST



                              BY:________________________________



                              GAI FAMILY TRUST B



                              BY:________________________________



                              GAI FAMILY TRUST C



                              BY:_________________________________



                              ____________________________________
                              JAMES V.  STEWART


                              ____________________________________
                              UMBERTO BIZZARRI


                              ____________________________________
                              FREDERICK O.  PAULSELL, JR


                              PINCO PALLINO, INC.



                              BY:_________________________________
<PAGE>
 
                                                                          Page 4


The foregoing Disclosure Statement is accepted this __ day of March, 1998.


AFC ENTERPRISES, INC.


By:______________________
Title:_____________________

[CORPORATE SEAL]



AFC ACQUISITION CORP.



By:______________________
Title:_____________________


[CORPORATE SEAL]

<PAGE>
 
                                                                          Page 1



                                                                   EXHIBIT 10.03



                             STOCKHOLDERS AGREEMENT


                                  by and among


                          FS EQUITY PARTNERS III, L.P.

                    FS EQUITY PARTNERS INTERNATIONAL, L.P.,

                    THE NEW STOCKHOLDERS IDENTIFIED HEREIN,

                                      AND

                             AFC ENTERPRISES, INC.


                                 March 18, 1998
<PAGE>
 
                                                                          Page 2

<TABLE>
<CAPTION>
                               TABLE OF CONTENTS

                                                                   Page
<S>  <C>                                                           <C>

1.   Definitions.................................................... 1
2.   Transfer of Shares by FS Stockholder; Rights of Inclusion...... 3
2.1  Right of Inclusion............................................. 3
2.2  Third-Party Offer.............................................. 3
2.3  Allocation of Included Shares.................................. 4
2.4  Consummation................................................... 5
2.5  Termination and Assignment..................................... 5
3.   Obligation to Sell Securiti es................................. 6
3.1  Sale Obligation................................................ 6
3.2  Termination and Assignment..................................... 7
4.   Restrictions on Transfers of Securities; Right of First Offer.. 7
4.1  Transfer Restrictions.......................................... 7
4.2  Right of First Offer by New Stockholders....................... 8
4.3  Termination and Assignment.....................................10
5.   Registration Rights............................................10
6.   Other Agreements...............................................10
7.   Copy of Agreement..............................................10
8.   Governing Law..................................................10
9.   Representations and Warranties.................................11
10.  Merger Tax Treatment...........................................11
11.  Amendment and Waiver Successors................................11
12.  Interpretation.................................................12
13.  Notices........................................................12
14.  Legends........................................................12
15.  Further Assurances.............................................12
16.  Injunctive Relief; Disputes....................................13
</TABLE> 
<PAGE>
 
                                                                          Page 3

<TABLE>
<CAPTION>

                                                                   Page
<S>  <C>                                                           <C>
17.  Severability...................................................13
18.  Entire Agreement...............................................13
19.  Counterparts...................................................13

SCHEDULE 1  New Stockholders.......................................S-1

SCHEDULE 2  Ownership of Company Common Stockby FS Stockholder
            and New Stockholders...................................S-2
</TABLE>
<PAGE>
 
                                                                          Page 4

                             STOCKHOLDERS AGREEMENT


      THIS STOCKHOLDERS AGREEMENT (this "Agreement") is made and entered into as
of March 18, 1998 by and among AFC Enterprises, Inc., a Minnesota corporation
(the "Company"), FS Equity Partners III, L.P., a Delaware limited partnership
("FSEP III"), FS Equity Partners International, L.P., a Delaware limited
partnership ("FSEP International," and collectively with FSEP III, the "FS
Stockholder"), and the new stockholders of the Company, as listed on Schedule 1
attached hereto (the "New Stockholders").

                                    RECITALS

     A.   On January 23, 1998, the Company, Seattle Coffee Company, a Washington
corporation ("SCC"), and the principal shareholders of SCC entered into an
Agreement and Plan of Merger (as amended, the "Merger Agreement") in which the
Company would acquire from the New Stockholders all of the capital stock of SCC
in exchange for a combination of cash and shares of common stock ("Common
Stock") of the Company and a wholly-owned subsidiary of the Company will merge
with SCC (the "Merger");

     B.   Pursuant to the terms of the Merger Agreement, each shareholder of SCC
may elect to receive the merger consideration in either cash or Common Stock;

     C.   The shareholders of SCC that intend to receive some or all of their
consideration in Common Stock, the FS Stockholder and the Company wish to enter
into the Agreement with respect to certain rights, obligations and restrictions
relating to the securities of the Company.

                                   AGREEMENT

     NOW, THEREFORE, in consideration of the foregoing, the mutual covenants
contained herein and for other good and valuable consideration, the receipt and
adequacy of which is hereby acknowledged, the parties hereto agree as follows:

           1.  Definitions.  As used in this Agreement, the following
               -----------                                           
capitalized terms shall have the following meanings:

          Affiliate or Associate:  Such terms shall have the meanings given them
          ----------------------                                                
pursuant to Rule 12b-2 of the General Rules and Regulations promulgated under
the Securities Exchange Act of 1934, as amended.

          Board:  The Board of Directors of the Company.
          -----                                         

          Common Stock:  The Common Stock, par value $.01 per share, of the
          ------------                                                     
Company.
<PAGE>
 
                                                                          Page 5

          Initial Shares:  Shall mean the 20,970,814 shares of Common Stock
          --------------                                                   
issued and outstanding on the date hereof and held beneficially and of record by
the Stockholders as follows:
 
<TABLE>
<CAPTION>
                                          INITIAL SHARES OF
STOCKHOLDER                                 COMMON STOCK
- -----------------------------------------------------------
<S>                                       <C>

FS Equity Partners III, L.P.                     18,259,483
FS Equity Partners International, L.P.              733,583
New Stockholders listed on Schedule 1        See Schedule 1
</TABLE>

          New Stockholders: The former shareholders of SCC listed on Schedule 1
          ----------------                                           ----------
attached hereto who shall become stockholders of the Company pursuant to the
closing of the transactions contemplated in the SCC Merger Agreement.

          Permitted Transferee:  Subject to Section 4.1, Permitted Transferee
          --------------------                                               
shall mean an Affiliate of a Stockholder or, with respect to any Stockholder who
is an individual, (i) such Stockholder's spouse or issue, (ii) a trust for their
or the Stockholder's benefit or, (iii) provided that the requirements of Section
4.3 are satisfied, a charitable remainder trust ("CRT") in which the sole
trustee is the Stockholder or Stockholder's spouse or issue, and the beneficiary
is an organization that qualifies for income, gift or estate tax charitable
deduction ("Charitable Organization") under the Internal Revenue Code of 1986,
as amended.

          Person:  Any individual, corporation, entity, partnership, joint
          ------                                                          
venture, association, joint-stock company, trust, unincorporated organization or
other entity.

          Public Offering:  A public offering of shares of Voting Securities of
          ---------------                                                      
the Company registered under the Securities Act, but shall not include an
offering registered on Form S-4 or Form S-8 (or any substitute form that is
adopted by the SEC), or an offering of Voting Securities in connection with a
sale of debt securities of the Company.  The term "Initial Public Offering"
shall mean an underwritten Public Offering of Voting Securities which results in
gross proceeds to the Company in excess of $25 million from the sale of Voting
Securities.

          SEC:  The Securities and Exchange Commission.
          ---                                          

          Securities:  Shall mean (i) Voting Securities, (ii) all rights,
          ----------                                                     
options, warrants to purchase such Voting Securities or the securities described
in the following clause and (iii) all other securities or capital stock of any
type whatsoever, including, without limitation, (A) preferred stock, debt
securities and securities that are, or may become, convertible into or
exchangeable for, or that entitle the holder to purchase, Voting Securities, (B)
preferred stock and (C) debt securities.  The term Securities shall include all
Securities now owned or hereafter acquired by any of the Stockholders.
<PAGE>
 
                                                                          Page 6

          Securities Act:  The Securities Act of 1933, as amended.
          --------------                                          

          Stockholders:  The FS Stockholder and the New Stockholders.
          ------------                                               

          Subsidiary:  With respect to any Person, a corporation or other entity
          ----------                                                            
of which shares of stock or other ownership interests having ordinary voting
power to elect a majority of the directors of such corporation, or other Persons
performing similar functions for such entity, are owned, directly or indirectly,
by such Person.

          Voting Securities:  All Securities of the Company which possess
          -----------------                                              
general voting power to elect members of the Board; provided that Voting
Securities shall not include any options or warrants to purchase Voting
Securities.

           2.  Transfer of Shares by FS Stockholder; Rights of Inclusion.
               --------------------------------------------------------- 

               2.1 Right of Inclusion.  The FS Stockholder agrees not to sell
                   ------------------                                        
all or any portion of the shares of Common Stock it holds to any Person
(individually, a "Third Party" and, collectively, "Third Parties") unless each
of the New Stockholders is given an opportunity to sell to the Third Party such
number of shares of Common Stock owned by such New  Stockholder as is determined
in accordance with Subsection 2.3 of this Section 2; provided, however, that the
                                                     --------  -------          
New Stockholders shall have no rights pursuant to this Section 2 with respect to
sales or other transfers by the FS Stockholder of Common Stock to any Permitted
Transferee of the FS Stockholder; and provided further, that the rights of such
                                      -------- --------                        
New Stockholders pursuant to this Section 2 are subject to Section 10 of this
Agreement.

               2.2 Third-Party Offer.  Prior to the consummation of any sale of
                   -----------------                                           
all or any portion of the shares of Common Stock held by the FS Stockholder to a
Third Party, the FS Stockholder shall cause each bona fide offer from such Third
Party to purchase such shares from the FS Stockholder (a "Third-Party Offer") to
be reduced to writing and shall send written notice of such Third-Party Offer
(the "Initial Offer Notice") to each of the New Stockholders.  Each Third-Party
Offer shall include an offer to purchase shares of Common Stock from the New
Stockholders in the amounts determined in accordance with Subsection 2.3 of this
Section 2, at the same time, at the same price and on the same terms as the sale
by the FS Stockholder to the Third Party, and according to the terms and
conditions of this Agreement.  The Initial Offer Notice shall be accompanied by
a true copy of the Third-Party Offer.  If such New Stockholder desires to accept
the offer contained in the Initial Offer Notice, such New Stockholder shall
furnish written notice to the FS Stockholder, within 20 days after its receipt
of the Initial Offer Notice, indicating such New Stockholder's irrevocable
acceptance of the offer included in the Initial Offer Notice and setting forth
the maximum number of shares of Common Stock such New Stockholder agrees to sell
to the Third Party (the "Acceptance Notice").  If such New Stockholder does not
furnish an Acceptance Notice to the FS Stockholder in accordance with these
provisions by the end of such 20-day period, such New Stockholder shall be
deemed to have irrevocably rejected the offer contained in the Initial Offer
Notice.  All shares of Common Stock set 
<PAGE>
 
                                                                          Page 7

forth in the Acceptance Notices of the New Stockholders together with the shares
of Common Stock proposed to be sold by the FS Stockholder to the Third Party are
referred to collectively as "All Offered Shares." Within three days after the
date on which the Third Party informs the FS Stockholder of the total number of
shares of Common Stock which such Third Party has agreed to purchase in
accordance with the terms specified in the Initial Offer Notice, the FS
Stockholder shall send written notice (the "Final Notice") to the participating
New Stockholders setting forth the number of shares of Common Stock each New
Stockholder shall sell to the Third Party as determined in accordance with
Subsection 2.3 of this Section 2, which number shall not exceed the maximum
number specified by such New Stockholder in its Acceptance Notice. Within five
days after the date of the Final Notice (or such shorter period as may
reasonably be requested by the FS Stockholder to facilitate the sale), each
participating New Stockholder shall furnish to the FS Stockholder (i) a written
undertaking to deliver, upon the consummation of the sale of Common Stock to the
Third Party as indicated in the Final Notice, the certificates representing the
shares of Common Stock held by such New Stockholder which will be transferred
pursuant to such Third-Party Offer (such shares shall be referred to herein as
the "Included Shares") and (ii) a limited power-of-attorney authorizing the FS
Stockholder to transfer the Included Shares pursuant to the terms of such Third-
Party Offer. Each New Stockholder shall be required to make representations and
warranties in connection with such transfer only with respect to its own
authority to transfer and its title to the shares of Common Stock transferred.
In any such transaction the Company will cooperate with all Stockholders to
facilitate the transaction.

               2.3 Allocation of Included Shares.  The maximum number of shares
                   -----------------------------                               
of Common Stock that may be sold by FSEP III, FSEP International and each New
Stockholder and all other holders of Common Stock who have rights to participate
in sales of Common Stock by the FS Stockholder pursuant to written agreements by
and between the FS Stockholder and any such holder (the "Other Tag-Along Rights
Holders") in any sale governed by this Section 2 shall be (i) All Offered Shares
in the event the Third Party has agreed to purchase All Offered Shares and all
shares of Common Stock that the Other Tag-Along Rights Holders who have elected
to participate in such sale seek to include in such sale or (ii) such number of
shares of Common Stock equal to the product of (a) the total number of shares of
Common Stock which the Third Party has agreed to purchase times (b) a fraction,
the numerator of which is the total number of shares of Common Stock owned by
FSEP III, FSEP International, a New Stockholder or each Other Tag-Along Rights
Holder who has elected to participate in such sale, as the case may be, on the
date of the Final Notice and the denominator of which is the total number of
shares of Common Stock owned on the date of the Final Notice by FSEP III, FSEP
International, the New Stockholders and the Other Tag-Along Rights Holders who
have elected to participate in such sale; provided, however, that, in the event
                                          --------  -------                    
FSEP III, FSEP International, the New Stockholders or any Other Tag-Along Rights
Holder elects to sell a number of shares of Common Stock which is less than the
number of shares such holder could sell pursuant to clause (ii) above, the
shares of Common Stock that the others of such holders can sell in such
transaction shall be increased by an aggregate amount equal to the number 
<PAGE>
 
                                                                          Page 8

of shares which any of FSEP III, FSEP International, the New Stockholders or any
Other Tag-Along Rights Holder could have sold in such transaction but chose not
to sell, and any such increase shall be allocated among such other holders on a
pro rata basis based upon the total number of shares of Common Stock owned on
the date of the Final Notice by such other holders.

               2.4 Consummation.  The FS Stockholder shall have 180 days from
                   ------------                                              
the date of the Final Notice in which to sell to the Third Party the shares of
Common Stock owned by the FS Stockholder and the Included Shares of the New
Stockholders on terms which are not materially less favorable to the sellers of
shares of Common Stock than those specified in the applicable Initial Offer
Notice; provided, however, that in the event there is a decrease in the price to
        --------  -------                                                       
be paid by the Third Party for the shares of Common Stock to be sold from the
price set forth in the Initial Offer Notice, which decrease is acceptable to the
FS Stockholder, or other material change in terms which are less favorable to
the FS Stockholder, but which are acceptable to the FS Stockholder, the FS
Stockholder shall notify the participating New Stockholders of such decrease or
change in terms, and each of the participating New Stockholders shall have five
business days from the date of receipt of the notice of such decrease or change
in terms to reduce the number of shares of Common Stock it will sell to such
Third Party as previously indicated in the applicable Acceptance Notice and the
number of shares that all other participating stockholders (including Other Tag-
Along Rights Holders) may transfer shall be increased in accordance with the
provisions of Section 2.3.  The FS Stockholder shall act as agent for the New
Stockholders in connection with such sale and shall cause to be remitted to each
New Stockholder the total sales price of the Included Shares of such New
Stockholder sold pursuant thereto, which consideration shall be in the same form
as the consideration received by the FS Stockholder and as specified in the
applicable Initial Offer Notice, net of the New Stockholder's respective pro
rata portion (based on the number of shares of Common Stock sold) of the
reasonable, out-of-pocket expenses incurred by the FS Stockholder in connection
with such sale (not including, however, any transaction fee charged by the FS
Stockholder or its Affiliates).  The FS Stockholder shall furnish, or shall
cause to be furnished, such other evidence of the completion and time of
completion of such sale and the terms thereof as may be reasonably requested by
the New Stockholder including, without limitation, evidence of the expenses
incurred by the FS Stockholder in connection with such sale.  If and to the
extent that, at the end of 180 days following the date of the Final Notice, the
FS Stockholder has not completed the sale contemplated thereby, the FS
Stockholder shall return to each participating New Stockholder all certificates
representing the Included Shares and all powers-of-attorney which a New
Stockholder may have transmitted pursuant to the terms hereof.

               2.5  Termination and Assignment.  The obligations of the FS
                    --------------------------                            
Stockholder pursuant to the provisions of this Section 2 shall terminate upon
the consummation of an Initial Public Offering.  The rights granted to the New
Stockholders under this Section 2 shall not be assignable except to a Permitted
Transferee in accordance with Section 4.1, provided that the Permitted
Transferee executes a written undertaking to be and become bound by this
Agreement in the same manner and to the 
<PAGE>
 
                                                                          Page 9

same extent as such New Stockholder.

           3.  Obligation to Sell Securities.
               ----------------------------- 

               3.1  Sale Obligation.  If the FS Stockholder finds a buyer for
                    ---------------                                          
all of the shares of Common Stock held by the FS Stockholder (whether such sale
is by way of purchase, merger or other form of transaction), upon the request of
the FS Stockholder, each of the New Stockholders shall sell all or any portion
of the Securities beneficially owned by such New Stockholder to such third-party
buyer pursuant to the terms and conditions negotiated by the FS Stockholder.
All holders of each class of Securities shall receive the same form and amount
of consideration for such Securities.  Any Security that is convertible into
Common Stock shall be purchased on an "as converted" basis.  Any series of
preferred stock that is not convertible into Common Stock shall be purchased for
its stated liquidation preference plus accrued and unpaid dividends.  Any debt
Security which is not convertible into Common Stock shall be purchased at its
outstanding principal amount plus accrued and unpaid interest, plus any
prepayment or redemption premium set forth in the instruments governing such
Security.  The exercise price (if any) of a Security shall be deducted from the
consideration to be received; provided however that if the exercise price of
such Security is greater than the consideration to be received, such Security
shall be canceled without any payment to its holder.  Each of the New
Stockholders agrees to such sale and to execute such agreements, powers of
attorney, voting proxies or other documents and instruments as may be necessary
to consummate such sale; provided that no New Stockholder shall be obligated to
make any representations and warranties with respect to such sale other than
with respect to its own authority to transfer and its title to the Securities
transferred.  Each of the New Stockholders further agrees to timely take such
other actions as the FS Stockholder may reasonably request to enforce its
obligation to sell its Securities, and otherwise as necessary in connection with
the approval of the consummation of such sale, including voting all Securities
in favor of such sale.  Each New Stockholder shall pay its pro rata portion
(based on the total value of the consideration received by such New Stockholder
compared to the aggregate consideration received by all New Stockholders in the
transaction) of the reasonable out-of-pocket expenses incurred by the FS
Stockholder in connection with a sale consummated pursuant to this Section 3
(not including, however any transaction fee charged by the FS Stockholder or its
Affiliates). Notwithstanding the foregoing provisions of this Section 3, no New
Stockholder shall have any obligation to sell Securities in connection with any
sale by the FS Stockholder of all of its shares of Common Stock unless, prior to
the consummation of such sale, (i) the Board determines that the consideration
to be received by the New Stockholders in such sale for their shares of Common
Stock is not less than the aggregate fair market value of the shares of Common
Stock held by the New Stockholders and (ii) the Company shall have obtained a
fairness opinion from an investment banking firm that such a sale is fair, from
a financial point of view, to the holders of Common Stock.

               3.2  Termination and Assignment.  The obligations of the New
                    --------------------------                             
Stockholders pursuant to this Section 3 shall be binding on any transferee of
Securities 
<PAGE>
 
                                                                         Page 10


held by a New Stockholder, and each New Stockholder shall obtain and deliver to
the FS Stockholder a written commitment to be bound by such provisions from each
such transferee prior to any transfer. The obligations of each Stockholder
pursuant to this Section 3, and the obligations of any such transferee, shall
terminate upon the consummation of an Initial Public Offering. The rights of FS
Stockholder under this Section 3 shall not be assignable and shall terminate in
the event that the FS Stockholder holds a number of shares of Common Stock which
represents less than 33-1/3% of the total number of shares of Common Stock
outstanding at any time (with FSEP III and FSEP International considered
collectively for this purpose).

           4.  Restrictions on Transfers of Securities; Right of First Offer.
               ------------------------------------------------------------- 

               4.1  Transfer Restrictions.  Notwithstanding any other provision
                    ---------------------                                      
of this Agreement, including (without limitation) the provisions of Exhibit A,
no New Stockholder shall (i) pledge, hypothecate or encumber any Securities;
(ii) sell, assign, transfer, or otherwise dispose of or convey ("Transfer") any
Securities, or any right, title or interest therein, except in compliance with
the Securities Act and all applicable state securities laws or (iii) Transfer
any Securities, or any right, title or interest therein except for sales of
Securities expressly permitted by and in compliance with this Agreement,
including (without limitation) Subsection 4.2 and Section 10.  Any attempt to
Transfer, pledge, hypothecate or encumber Securities, or any right, title or
interest therein, not in compliance with this Agreement shall be null and void,
and the Company shall not give effect to any such attempted transaction or
Transfer.  Any Securities Transferred pursuant to the terms and requirements of
this Agreement shall be Transferred free and clear of all mortgages, liens,
pledges, charges and security interests or encumbrances, or any obligations or
liabilities in connection therewith.  Each New Stockholder, on the execution and
delivery of this Agreement, agrees that such New Stockholder will not Transfer
any Securities prior to delivery to the Company of an opinion of counsel in form
and substance satisfactory to the Company with respect to compliance with the
Securities Act, or until a registration statement with respect to such
Securities under the Securities Act has become effective.  All transferees of
Securities will be bound by this Agreement in the same manner and to the same
extent as the transferor and prior to any Transfer must deliver to the Company
and the Stockholders a written undertaking to be and become so bound.  Upon
completion of any Transfer in compliance with this Agreement, the transferee
shall become a Stockholder and entitled to the rights hereunder which may be
duly and validly assigned to such transferee.  A New Stockholder may transfer
Securities to a Permitted Transferee provided that such transferee executes a
written undertaking to be and becomes bound by this Agreement in the same manner
and to the same extent as the transferring New Stockholder; and provided
further, that prior to the consummation of any transaction in which a Permitted
Transferee ceases to be an Affiliate of such New Stockholder, such Permitted
Transferee shall reconvey all Securities to the transferring New Stockholder and
the Securities will remain subject to this Agreement.  A Permitted Transferee
may not subsequently transfer the Securities, except transfers of Securities
back to the transferring New Stockholder.
<PAGE>
 
                                                                         Page 11


               4.2  Right of First Offer by New Stockholders.  Subject to
                    ----------------------------------------             
Sections 4.1 and 10 of this Agreement, each of the New Stockholders hereby
agrees not to Transfer any  of the Securities held by them to any Person (other
than a Permitted Transferee) unless certain other Stockholders are given the
right to acquire such Securities pursuant to the provisions of this Subsection
4.2.  If any of the New Stockholders receives an offer from any person to
acquire any Securities, or decides to solicit or cause to be solicited a
proposal or proposals to acquire Securities, such New Stockholder (the "Offering
Stockholder") shall first give all other New Stockholders (each, an "Offeree,"
and together, the "Offerees"), the Company and the FS Stockholder written notice
(the "Stockholder Notice") of such intention, which notice  shall include a term
sheet stating, among other material terms, the minimum cash sales price (the
"Target Price") that the Offering Stockholder would entertain for the Securities
to be sold (the "Offered Securities").  Each of the Offerees shall have the
right for a period of 30 days following the delivery of the Stockholder Notice
(the "Acceptance Period") to accept the offer to purchase all but not less than
all of its respective Offeree Pro Rata Share (as defined below) of the Offered
Securities at the Target Price and upon the other terms provided with the
Stockholder Notice; provided that all and not less than all of the Offered
Securities are purchased.  Each Offeree that has elected to purchase its Offeree
Pro Rata Share of the Offered Securities will have the right to purchase all or
any part of the unsubscribed portion of the Offered Securities up to its pro
rata share of such unsubscribed portion (determined in accordance with the
number of shares of Voting Securities owned by the parties that elect to
purchase such unsubscribed for portion).  Each Offeree shall exercise its rights
under this Subsection 4.2 by delivering to the Offering Stockholder written
notice of its election prior to 5:00 p.m. Los Angeles time on the final day of
the Acceptance Period.  On the first business day following the termination of
the Acceptance Period, the Company shall notify all Offerees that have exercised
their rights hereunder of the amount of any unsubscribed portion of the Offered
Securities, and such Offerees shall have five business days to accept the offer
to purchase their pro rata share of such unsubscribed portion.  If some portion
of the Offered Securities remains unsubscribed following such five business day
period, the Offering Stockholder shall send the Stockholder Notice to the FS
Stockholder, and the FS Stockholder shall have the right for a period of 35
days following the termination of the five business day period ("the Second
Acceptance Period") to accept the offer to purchase all or any part of the
unsubscribed portion of the Offered Securities ("Unsubscribed Offered
Securities"). The FS Stockholder shall exercise its rights under this Subsection
4.2 by delivering to the Offering Stockholder written notice of its election
prior to 5:00 p.m. Los Angeles time on the final day of the Second Acceptance
Period.  If it elects to purchase Unsubscribed Offered Securities, the FS
Stockholder shall be deemed to be an "Offeree" for the purposes of this
Subsection 4.2.  If an Offeree exercises its rights under this Subsection 4.2,
the sale of such Securities shall be consummated within 30 days of the final day
of the Acceptance Period or, if applicable, the Second Acceptance Period (the
"Purchase Period").  If the Offerees do not elect to purchase such Securities on
such terms or fail to consummate a purchase of such Securities within the
Purchase Period, the Offering Stockholder shall have the right to consummate the
sale of such Securities for a sales price equal to or greater than the Target
Price and on terms no more favorable to the purchaser than specified in the
Stockholder Notice for a period of 
<PAGE>
 
                                                                         Page 12


90 days (the "Consummation Period") after the expiration of the Acceptance
Period or, if applicable, the Second Acceptance Period or the Purchase Period.
If the Offering Stockholder does not complete such sale, transfer or conveyance
within the Consummation Period, the Offering Stockholder shall not have the
right to sell, transfer or convey any of such Securities without again complying
with this Subsection 4.2. In the event the Offering Stockholder intends to sell
Securities for consideration other than cash, the Offering Stockholder shall
notify the Offerees and the FS Stockholder of the terms of such non-cash
consideration. The Offerees may elect within ten days of such notice to have the
fair market value of such non-cash consideration determined, with the parties
jointly selecting an investment banking firm to resolve any dispute regarding
the fair market value of such non-cash consideration; in the absence of
agreement on such firm, Goldman, Sachs & Co. shall determine such fair market
value. The Offeree and the FS Stockholder shall be immediately notified of this
fair market value determination. If the sum of the fair market value of the non-
cash consideration and the cash consideration (in the case of a sale that is
partially for cash) is less than the cash price offered to the Offerees pursuant
to this Subsection 4.2, the Offerees may, within 10 days of the determination of
the fair market value of the non-cash consideration, elect to purchase the
Securities proposed to be sold for an amount equal to the sum of (i) the fair
market value of the non-cash consideration and (ii) the cash consideration, if
any. If some portion of the Offered Securities remains unsubscribed following
such 10-day period, the Offering Stockholder shall send notice of the amount of
unsubscribed Offered Securities to the FS Stockholder. The FS Stockholder shall
then have an additional 15 days to elect to purchase such unsubscribed Offered
Securities. Such purchase must be consummated within 15 days of such election to
purchase (including, if applicable, the FS Stockholder's election). For purposes
of this Subsection 4.2, "Offeree Pro Rata Share" shall mean a fraction (i) the
numerator of which is the total number of shares of Voting Securities then held
by a New Stockholder and (ii) the denominator of which is the total number of
shares of Voting Securities then held by all New Stockholders entitled to
receive the right of first offer. If the Offering Stockholder receives a written
offer for such Securities at any time during the Consummation Period which is
acceptable to the Offering Stockholder but is less than the Target Price or is
upon terms less favorable to the Offering Stockholder than the terms provided to
the Offerees in the Stockholder Notice (the "Below Target Price Offer"), the
Offering Stockholder shall promptly deliver a copy of such written offer to the
Offerees. During the 15-day period following delivery of such written offer, the
Offerees shall have the right to accept the offer to purchase the Securities
offered on the terms reflected in such written offer. Each Offeree shall, if it
so desires, exercise such right by delivery to the Offering Stockholder written
notice of its election to purchase all but not less than all of its Offeree Pro
Rata Share of the Offered Securities prior to 5:00 p.m. Los Angeles time on the
final day of such additional 15 day period and the sale of such Securities shall
be consummated within 30 days of the delivery of such written notice. Any
unsubscribed portion of the Offered Securities shall be offered to the Offerees
and, if applicable, the FS Stockholder, in the manner provided above. If the
Offerees do not elect to accept the offer to purchase the Offered Securities on
such terms or fail to consummate the purchase of the Offered Securities within
30 days of the date of the Offerees' acceptance of the Below Target Price Offer,
the Offering Stockholder shall have 90 days to consummate the sale of the
Offered Securities at a price and upon terms that are not less favorable to the
Offering Stockholder than the price and terms specified in the written offer
delivered to the Offerees. In the event a Below Target Price Offer involves any
non-cash consideration, the procedures for valuing such non-cash consideration
set forth in Subsection 4.2 above shall be utilized to determine the fair market
value of such non-cash consideration.

          4.3  Charitable Organization.  A CRT shall only be deemed to be a
               -----------------------                                     
"Permitted Transferee" under the terms of this Agreement if:

          (a) The Stockholder, or Stockholder's spouse or issue (the "Trustee"),
and the Charitable Organization that is the beneficiary of such CRT makes the
following applicable representations, warranties and covenants:

          (1) The Trustee is the sole trustee of the CRT, and represents and
warrants that, (i) under the terms of the CRT, the Trustee has the requisite
power and authority to bind the CRT to this 
<PAGE>
 
                                                                         Page 13

Agreement and (ii) upon its execution, this Agreement is enforceable against the
CRT in accordance with its terms; such Trustee also covenants to be personally
liable for all loss, damages, liabilities or deficiencies incurred by the
Company or its subsidiaries or any other Stockholders as a result of any breach
of this Agreement committed by the Trustee or the CRT;

          (2) The Charitable Organization beneficiary represents and warrants
that it has full right, title and authority to enter into this Agreement, that
it has the power and authority to execute this Agreement and to perform the
obligations and duties set forth herein, and, upon its execution and delivery,
this Agreement shall be enforceable against the Charitable Organization in
accordance with its terms and that this Agreement shall constitute a valid and
binding obligation of such Charitable Organization in accordance with its terms;

          (b) Upon formation of the CRT, such Charitable Organization executes
this Agreement which shall become effective immediately upon any receipt of the
Securities by the Charitable Organization in accordance with the terms of this
Agreement; and

          (c) The terms of the CRT provide that the Charitable Organization
beneficiary may only receive the Securities held by the CRT upon the death of
the Stockholder (or Stockholder's spouse or issue, if applicable);

          Further, neither the CRT nor the Charitable Organization beneficiary
may Transfer any Securities received under any circumstance prior to the
termination of this Section 4 to any party other than the Trustee.

          4.4  Termination and Assignment.  The obligations of a Stockholder
               --------------------------                       
pursuant to this Section 4 shall terminate upon an Initial Public Offering. The
rights granted to Stockholders under Subsection 4.2 shall not be assignable
except to Permitted Transferees. Any transferee of Securities from a Stockholder
other than a purchaser of shares from a Stockholder after the Stockholder has
duly complied with its obligations under this Section 4 with respect to such
sale, shall be bound by the provisions of this Section 4 and such Stockholder
shall obtain and deliver to each other Stockholder a written commitment to be
bound by such provisions from each such transferee prior to any transfer.


          5.   Registration Rights.  Each Stockholder shall be entitled to
               -------------------                                        
certain "piggy-back" registration rights with respect to future public offerings
of Common Stock by Company and to certain demand registration rights (the
"Registration Rights").  The terms of the Registration Rights are set forth in
Exhibit A attached hereto.  The rights granted to Stockholders under this
Section 5 shall not be assignable except to a Permitted Transferee.  The rights
granted to Stockholders under this Section 5 are subject to the provisions of
Section 10 of this Agreement.

          6.   Other Agreements.  The Company shall not consummate any material
               ----------------                                                
transaction with a Stockholder or any Affiliate of a Stockholder other than
transactions on terms that are no less favorable to the Company than could have
been obtained with a person that is not a stockholder (as determined in the good
faith judgment of the Board) and other than indemnification of any of Company's
officers or directors whether pursuant to any indemnity agreement or applicable
law.

          7.   Copy of Agreement.  A copy of this Agreement and all amendments
               -----------------                                              
hereto shall be filed with the Secretary of Company and shall be kept at the
principal executive offices of Company.
<PAGE>
 
                                                                         Page 14

          8.   Governing Law.  This Agreement shall be governed by and construed
               -------------                                                    
and enforced in accordance with the laws of the State of Minnesota without
regard to the conflicts of laws rules thereof.

          9.   Representations and Warranties.  Each Stockholder represents and
               ------------------------------                                  
warrants (a) that such Stockholder has full power, capacity, right and
authority, and any requisite approvals or consents to enter into and perform
this Agreement; (b) that this Agreement and the performance of its obligations
hereunder have been duly authorized, executed and delivered by such Stockholder
and is a valid and binding agreement, enforceable against such Stockholder in
accordance with its terms; (c) that such Stockholder owns beneficially and of
record the shares of Common Stock set forth opposite its name on Schedule 2
hereto, free and clear of any lien, claim, charge, option, security interest,
restriction or encumbrance and (d) that such Stockholder does not own
beneficially or of record any other securities or rights, options or warrants to
purchase any securities of the Company.

          10.  Merger Tax Treatment.  Notwithstanding any provision to the
               --------------------                                       
contrary, each New Stockholder represents, warrants and agrees that such New
Stockholder (i) has no plan or intention to engage in a sale, exchange,
transfer, distribution, redemption, or reduction in any way of such New
Stockholder's Common Stock or risk of ownership by short sale or otherwise, or
other disposition, directly or indirectly (such actions being collectively
referred to herein as a "Sale") of any of such New Stockholder's Common Stock as
of the effective date hereof; (ii) will not engage in a Sale of such New
Stockholder's Common Stock for a period of one (1) year after the effective date
hereof unless the Company can obtain, at such Stockholder's expense, a written
opinion from the tax advisors of the Company, in form and substance reasonably
satisfactory to the Company, to the effect that the proposed Sale will not cause
the Merger to fail to qualify for tax-free treatment under the provisions of
section 368(a)(1)(A) of the Internal Revenue Code of 1986, as amended (the
"Code") (whether under section 368(a)(2)(D) or 368(a)(2)(E) of the Code); (iii)
except as provided in the Merger Agreement, has paid his own expenses in
connection with the Merger, (iv) did not sell any common stock of SCC in
contemplation of the Merger; and (v) will take such further actions consistent
with the terms of this Agreement and applicable law, as may be reasonably
necessary to cause the Merger to be treated as a tax-free reorganization under
the provisions of sections 368(a)(1)(A) of the Code (taking into account section
368(a)(2)(D) or 368(a)(2)(E) of the Code, as the case may be), including,
without limitation, preparing appropriate tax returns, filings and reports
consistent with the treatment of the Merger as such reorganization. Each New
Stockholder acknowledges that except as provided in this Agreement, each New
Stockholder has unrestricted rights of ownership in the Common Stock and each
New Stockholder's ability to retain their Common Stock is not limited in any
way.

          11.  Amendment and Waiver; Successors.  This Agreement may be amended,
               --------------------------------                                 
modified or supplemented, and compliance with any provision hereof may be
waived, only with the written consent of the FS Stockholder and those other New
<PAGE>
 
                                                                         Page 15

Stockholders then holding a majority of the shares of Voting Securities then
held by such New Stockholders, and any amendment, modification, supplement or
waiver so consented to in writing shall be binding upon the parties hereto and
their successors and permitted transferees and assigns; provided that any
amendment that materially and  adversely affects the rights of any Stockholder
hereunder shall require the consent of each Stockholder so affected.  This
Agreement shall be binding on the parties hereto and, their successors,
transferees, assigns, heirs and personal representatives; provided however, that
unless expressly permitted herein, this Agreement under the rights granted
hereunder shall not be assignable without the written consent of all of the
parties hereto, which consent may be withheld in each such party's sole
discretion.

          12.  Interpretation.  The headings of the Sections contained in this
               --------------                                                 
Agreement are solely for the purpose of reference, are not part of the agreement
of the parties and shall not affect the meaning or interpretation of this
Agreement.

          13.  Notices.  All notices and other communications provided for or
               -------                                                       
permitted hereunder shall be in writing and shall be deemed to have been duly
given if delivered personally or delivered by telecopier (with receipt
confirmed), on the date of such delivery or transmission, or three (3) days
after deposit in the mail, by registered or certified mail (return receipt
requested) postage prepaid (i) if to Company, at AFC Enterprises, Inc., Six
Concourse Parkway Suite 1700, Atlanta, Georgia 30328, Attention: Samuel N.
Frankel, Esq., (ii) if to the FS Stockholder, at Freeman Spogli & Co.
Incorporated, 11100 Santa Monica Boulevard, Suite 1900, Los Angeles, California
90025, Attention: William M. Wardlaw, telecopier: (310) 444-1870, and (iii) if
to any of the New Stockholders, the address specified by such New Stockholder's
name in Schedule 1 attached hereto (or at such other address or telecopier
number for any party as shall be specified by like notice provided that notices
of a change of address or telecopier number shall be effective only upon receipt
thereof).

          14.  Legends.  All certificates evidencing Securities which are issued
               -------                                                          
to any of the Stockholders shall be legended as follows (in addition to any
other legend required to be placed thereon):

               "THE SECURITIES EVIDENCED BY THIS CERTIFICATE ARE SUBJECT TO
          CERTAIN RESTRICTIONS AND OBLIGATIONS WITH RESPECT TO THE TRANSFER,
          PLEDGE, HYPOTHECATION AND VOTING THEREOF AS SET FORTH IN THAT CERTAIN
          STOCKHOLDERS AGREEMENT DATED AS OF MARCH 18, 1998, AS AMENDED, WHICH
          MAY BE REVIEWED AT THE PRINCIPAL PLACE OF BUSINESS OF THE CORPORATION
          AND A COPY OF WHICH MAY BE OBTAINED FROM THE CORPORATION WITHOUT
          CHARGE UPON WRITTEN REQUEST THEREFOR."

          15.  Further Assurances.  The Stockholders shall exercise, or cause to
               ------------------                                               
be exercised, voting rights with respect to Voting Securities held of record or
beneficially owned by them in a manner so that, and shall otherwise take any
necessary actions in 
<PAGE>
 
                                                                         Page 16


order that, the covenants and understandings of the parties set forth in this
Agreement shall be implemented. Each party hereto agrees to perform any further
acts and execute and deliver any documents which may be reasonably necessary to
carry out the intent of this Agreement and to make appropriate changes to the
procedures set forth herein to implement such rights to the extent necessary to
conform to the Minnesota Business Corporation Act or other applicable law. Each
party hereto further agrees not to take any action violating the intent and
purpose of this Agreement. The Company covenants and agrees that it will act in
good faith to preserve for each of the Stockholders the benefits of this
Agreement and that it will take no voluntary action to impair the benefit hereof
or to avoid or seek to avoid the observance or performance of any of the terms
to be observed or performed hereunder or to deny to any of the Stockholders any
of the benefits or protections contemplated hereby.

          16.  Injunctive Relief; Disputes.  It is acknowledged that it will be
               ---------------------------                                     
impossible to measure in money the damages that would be suffered if the parties
hereto fail to comply with any of the obligations herein imposed on them and
that, in the event of any such failure, an aggrieved party hereto will be
irreparably damaged and will not have an adequate remedy at law. Any such party
shall, therefore, be entitled to injunctive relief, including specific
performance, to enforce such obligations, and if any action should be brought in
equity to enforce any of the provisions of this Agreement, none of the parties
hereto shall raise the defense that there is an adequate remedy at law.  In the
event of any dispute among the parties arising out of this Agreement, the
prevailing party shall be entitled to recover from the non-prevailing party the
reasonable expenses of the prevailing party, including, without limitation,
reasonable attorneys' fees.

          17.  Severability.  If any term or other provision of this Agreement
               ------------                                                   
is invalid, illegal or incapable of being enforced by any rule of law or public
policy, all other conditions and provisions of this Agreement shall nevertheless
remain in full force and effect to the maximum extent permitted by applicable
law.  Upon such determination that any term or other provision is invalid,
illegal or incapable of being enforced, the parties hereto shall negotiate in
good faith to modify this Agreement so as to effect the original intent of the
parties as closely as possible in a mutually acceptable manner in order that
this Agreement be enforced as originally contemplated to the greatest extent
possible.

          18.  Entire Agreement.  This Agreement (and Exhibits hereto), together
               ----------------                                                 
with the Company's Articles of Incorporation and Bylaws as in effect on the date
hereof constitute the entire agreement and understanding among the parties
pertaining to the subject matter hereof and supersede any and all prior
agreements, whether written or oral, relating hereto.

          19.  Counterparts.  This Agreement may be executed in two or more
               ------------                                                
counterparts, each of which shall be deemed an original but all of which shall
constitute one and the same instrument.
<PAGE>
 
                                                                         Page 17

          IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first written above.

FS EQUITY PARTNERS III, L.P., a Delaware limited partnership

By:   FS Capital Partners, L.P.
Its:  General Partners
By:   FS Holdings, Inc.

By:
Its:

FS EQUITY PARTNERS INTERNATIONAL, L.P., a Delaware limited partnership

By:   FS&Co. International, L.P.
Its:  General Partners
By:   FS International Holdings Limited
Its:  General Partner

By:
Its:


AFC ENTERPRISES, INC.

By:
Its:
<PAGE>
 
                                                                         Page 18


   The undersigned, a former shareholder of Seattle Coffee Company, a Washington
corporation ("SCC"), hereby accepts the terms and conditions of the Stockholders
Agreement dated as of March 18, 1998, and acknowledges that such acceptance is a
condition to the acquisition of the common stock of AFC Enterprises, Inc.
("AFC") by the undersigned in connection with the Merger between a wholly-owned
subsidiary of AFC and SCC pursuant to the Agreement and Plan of Merger dated as
of January 23, 1998 by and among AFC, AFC Acquisition Corp., SCC and the
principal shareholders of SCC listed therein.


      Shareholder Name                Number of SCC shares held: ____

____________________________
      (Please Print)


         Signature:                   Number of AFC shares received: _____

______________________________
Title:

(If the signatory is signing on behalf
of a corporation, partnership, trust or
other similar entity)
<PAGE>
 
                                                                         Page 19

                                SPOUSAL CONSENT
                                ---------------



      I acknowledge that I am the spouse of _______________________, a
stockholder of AFC Enterprises, Inc., a Minnesota corporation (the "Company"),
who signed the attached Stockholders Agreement, dated as of March 18, 1998 (the
"Stockholders Agreement"), which relates to the shares of the outstanding
capital stock of the Company.  I have read the Stockholders Agreement and know
its contents.  I am aware that by its provisions, transfer of shares of the
Company's capital stock are restricted and that my spouse agrees to sell and to
refrain from selling shares of the Company's capital stock, including any
community property or other interest that I may have or acquire therein, under
certain circumstances specified therein.  I hereby approve of the provisions of
the Stockholders Agreement and agree to be bound thereby.



Dated:  As of March 18, 1998



      Signature of Spouse:    ______________________________

      Name of Spouse:         ______________________________
<PAGE>
 
                                                                         Page 20

                                   SCHEDULE 1

                                NEW STOCKHOLDERS

<TABLE> 
<CAPTION> 
                                                    Shares of AFC
Name and Address                                    Common Stock/1/
- ----------------------------------                  ---------------
<S>                                                 <C>
Douglas D. Adkins                                           7988
c/o Capstan Partners
1301 Fifth Ave. #2830
Seattle, WA 98101

Douglas D. Adkins, UTMA Custodian                            598
  For Blakely MacP. Adkins
c/o Capstan Partners
1301 Fifth Ave #2830
Seattle, WA 98101

Douglas D. Adkins, UTMA Custodian 
 For Caitlin K.M. Adkins                                     598
c/o Capstan Partners
1301 Fifth Ave #2830
Seattle, WA 98101

Henry Gai Family Trust B                                  72,468
Attn:  Karen F. McDonald
7204 N. Mercer Way
Mercer Island, WA 98109
 
Henry Gai Family Trust C                                  72,468
Attn:  Karen F. McDonald
7204 N. Mercer Way
Mercer Island, WA 98109
 
Mario Gelmini                                             10,544
2522 - 32nd Ave W #209
Seattle, WA 98199
 
Margaret Jacobson-Sive                                     3,845
6 Byron St
Boston, MA 02108
 
Philip L. Johnson                                         23,965
4801 Harbor Lane
Everett, WA 98203
</TABLE> 
<PAGE>
 
                                                                         Page 21

<TABLE> 
<CAPTION> 
                                                    Shares of AFC
Name and Address                                    Common Stock/1/
- ----------------------------------                  ---------------
<S>                                                 <C>
Edward B. Kibble                                           3,435
c/o Kibble & Prentice, Inc.
600 Stewart St #1000
Seattle, WA 98101
 
Peter Larson                                               2,051 
9925 S.W. 206 C.                                          
Vashon, WA 98070                                          
                                                          
Pasquale Madeddu                                           9,482 
4900 SE Willow St                                         
Milwaukee, OR 97222                                       
                                                          
Michele McCarthy Revocable Trust                         147,201 
Attn:  Michele McCarthy                                   
2268 - 66th Ave SE                                        
Mercer Island, WA 98040                                   
                                                          
Patrick McCarthy                                          14,704 
2268 - 66th Ave SE                                        
Mercer Island, WA 98040                                   
                                                          
Karen F. McDonald                                        196,313 
7204 N Mercer Way                                         
Mercer Island, WA 98040                                   
                                                          
Lawrence McDonald                                        145,649 
7204 N Mercer Way                                         
Mercer Island, WA 98040                                   
                                                          
Patrick McDonald Living Trust                            228,080 
Attn:  Larry McDonald                                     
7204 N. Mercer Way                                        
Mercer Island, WA 98040                                   
                                                          
Tim O'Hara                                                 1,275 
3503 NE 47th St                                           
Seattle, WA 98105                                         
                                                          
William Orr                                                2,635 
141 Sunnyside Ave                                         
Mill Valley, CA 94941                                      
</TABLE> 
<PAGE>
 
                                                                         Page 22

<TABLE> 
<CAPTION> 
                                                    Shares of AFC
Name and Address                                    Common Stock/1/
- ----------------------------------                  ---------------
<S>                                                 <C>

David M. Paulsell                                           2,278  
6826 - 18th Ave. N.E.                                              
Seattle, WA 98115                                                  
                                                                   
Frederick O. Paulsell III                                   3,418  
2908 Montlake Blvd. E.                                             
Seattle, WA 98112                                                  
                                                                   
Frederick O. Paulsell, Jr.                                239,042  
Olympic Capital Partners                                           
1325 Fourth Ave. #1900                                             
Seattle, WA 98101                                                  
                                                                   
Northwestern Trust Co., Trustee                            64,335  
IRA Account                                                        
FBO Frederick O. Paulsell, Jr.                                     
1201 Third Avenue, 20th Floor                                      
Seattle, WA 98101                                                  
                                                                   
Frederick O. Paulsell, Jr. Trust                            6,656  
Attn:  Frederick O. Paulsell, Jr.                                  
c/o Olympic Capital Partners                                       
1325 Fourth Ave. #1900                                             
Seattle, WA 98101                                                  
                                                                   
Leigh A. Paulsell                                           2,278  
NE 1060 Duncan Lane                                                
Pullman, WA 99163                                                  

Michael L. Paulsell                                         3,195  
1038 Washington Place East                                         
Seattle, WA 98112                                                  
                                                                   
Pinco Pallino, Inc.                                       178,868  
Attn:  Dawn Zervas                                                 
4727 - 36th Ave SW                                                 
Seattle, WA 98126-2715                                             
                                                                   
Thomas L. Reid                                             17,415  
3620 - 204th Pl NE                                                 
Redmond, WA 98053                                                   
</TABLE> 
<PAGE>
 
                                                                         Page 23

<TABLE> 
<CAPTION> 
                                                    Shares of AFC
Name and Address                                    Common Stock/1/
- ----------------------------------                  ---------------
<S>                                                 <C>
Smith Barney, Inc., as IRA Custodian                         2,655
FBO Thomas L. Reid                                                
500 - 108th Ave NE, #1900                                         
Bellevue, WA 98004                                                
                                                                  
William J. Rex                                               6,656
c/o Prudential Securities, Inc.                                   
1201 Third Ave. #3500                                             
Seattle, WA 98101                                                 
                                                                  
Craig Russell                                                  894
9312 - 178th Place NE #4                                          
Redmond, WA 98052                                                 
                                                                  
Dave Stewart                                                 4,821
13030 - 32nd St. S.E.                                             
Snohomish, WA 98290-9740                                          
                                                                  
James V. Stewart                                           385,885
22430 - 98th Ave SW                                               
Vashon, WA 98070                                                  
                                                                  
Julie Straus                                                   238
3818 E. Mercer Way                                                
Mercer Island, WA 98040                                           
                                                                  
Paul C. Suzman                                              24,760
2017 Parkside Drive E.                                            
Seattle, WA 98112                                                 
                                                                  
Dave Wickberg                                                3,812
2704 -39th Ave SW                                                 
Seattle, WA 98116                                                 
                                                                  
Dawn Zervas                                                 87,243
4727 - 36th Ave SW                                                
Seattle, WA 98126-2715                                             
</TABLE> 

- ---------------
/1/ The shares reflected in this column include AFC Shares issued as part of the
    Net Closing Payment and the Holdback Funds but do not include any AFC Shares
    that may become issuable as a part of the Contingent Payment. In the event
    such additional AFC Shares shall be earned pursuant to the Contingent
    Payment, such AFC Shares shall be subject to all of the terms and conditions
    of this Agreement.
<PAGE>
 
                                                                         Page 24


                                   SCHEDULE 2

                       OWNERSHIP OF COMPANY COMMON STOCK
                 BY THE FS STOCKHOLDER AND THE NEW STOCKHOLDERS


<TABLE>
<CAPTION>
              STOCKHOLDER                     COMMON STOCK
- ------------------------------------------   ---------------
<S>                                          <C>

FS Equity Partners III, L.P.                   18,259,483
FS Equity Partners International, L.P.            733,583
New Stockholders                                1,977,748/1/
</TABLE> 

- -------------
/1/  See footnote 1.

<PAGE>
 
                                                                          Page 1

                                                                   EXHIBIT 10.04


                FIRST AMENDMENT TO AGREEMENT AND PLAN OF MERGER
                -----------------------------------------------

     THIS FIRST AMENDMENT TO AGREEMENT AND PLAN OF MERGER is made and entered
into as of the ____ day of February, 1998, by and among SEATTLE COFFEE COMPANY,
a Washington corporation ("SCC"); LARRY MCDONALD, KAREN MCDONALD, THE LAWRENCE
MCDONALD CHARITABLE REMAINDER UNITRUST, THE KAREN F.  MCDONALD CHARITABLE
REMAINDER UNITRUST, MICHELE MCCARTHY REVOCABLE TRUST, PATRICK MCDONALD LIVING
TRUST, GAI FAMILY TRUST B, GAI FAMILY TRUST C, JAMES V. STEWART, PINCO PALLINO,
INC., UMBERTO BIZZARRI and FREDERICK O.  PAULSELL, JR. (hereinafter, sometimes
referred to, individually, as a "Principal Shareholder" and, collectively, as
the "Principal Shareholders"); AFC ENTERPRISES, INC., a Minnesota corporation
("AFC"), and AFC ACQUISITION CORP.,  a Georgia Corporation ("MergerCo").

                                    RECITALS

     A.   The parties hereto have previously entered into an Agreement and Plan
of Merger dated January 23, 1998 (the "Merger Agreement").

     B.   The parties have agreed to enter into an amendment to the Merger
Agreement in the event that certain requirements of the Internal Revenue Code of
1986, as amended (the "Code"), are satisfied and the transactions contemplated
under the Merger Agreement can be effected as a tax-free reorganization.

     C.   Based upon information provided to AFC and MergerCo by SCC, such
conditions have been satisfied and the parties hereto desire to amend said
Merger Agreement as hereinafter set forth,
 
                                   AMENDMENT

     In consideration of the mutual covenants and conditions hereinafter set
forth, and other good and valuable consideration, the receipt, sufficiency and
adequacy of which are  hereby acknowledged, AFC, SCC, MergerCo and the
Principal Shareholders hereby mutually agree as follows:

     1.   Recital C. is hereby amended so that, as amended, it shall read as
follows:

     C. The parties hereto desire to effect a merger of SCC into MergerCo
     (the "Merger") pursuant to which (i) AFC will own all of the issued and
     outstanding shares of capital stock of the Surviving Corporation (as
     hereinafter defined) (on a fully diluted and as converted basis); and (ii)
     the shareholders of SCC will acquire cash,  stock and rights to acquire
     stock of AFC, all on the terms and conditions set forth in this Agreement.
     The Merger is intended to comply with the provisions of Section
     368(a)(1)(A) of the Internal Revenue Code.

     2.   Section 1.a.(1) through 1.a.(6) of the Merger Agreement are amended so
that, as amended, they shall read as follows:

           (1) Surviving Corporation.  Upon the terms and subject to the
               ---------------------                                    
     conditions hereof, at the Effective Time (as defined in Paragraph 1.a(2)
     below), SCC  shall be merged with and into MergerCo and the separate
     existence of SCC shall
<PAGE>
 
                                                                          Page 2

     thereupon cease, and MergerCo shall continue as the surviving corporation
     in the Merger (hereinafter sometimes called the "Surviving Corporation")
     under the laws of the State of Georgia under the name set forth in the
     Certificate of Incorporation of the Surviving Corporation.

          (2) Effective Time of the Merger.  As soon as practicable on the
              ----------------------------                                
     Closing Date (as hereinafter defined), AFC and the Principal Shareholders
     shall cause a Certificate of Merger to be filed with the office of the
     Secretary of State of the State of Washington  (the "Washington Certificate
     of Merger") in accordance with the provisions of the Washington Business
     Corporations Act (the "Washington Merger Law"), and shall cause a
     Certificate of Merger to be filed with the office of the Secretary of State
     of Georgia (the "Georgia Certificate of Merger") in accordance with the
     provisions of the Georgia Business Corporation Code, as amended (the
     "Georgia Merger Law").  When used in this Merger Agreement, the term
     "Effective Time" shall mean the time at which the Washington Certificate of
     Merger is accepted for filing by the Secretary of State of the State of
     Washington and the Georgia Certificate of Merger is accepted for filing
     with the Secretary of State of Georgia or such other time as shall be
     agreed to by SCC and MergerCo and specified in each of the Certificates of
     Merger.

           (3) Effect of the Merger.  The Merger shall, from and after the
               --------------------                                       
     Effective Time, have all the effects provided by the Georgia Merger Law.

           (4)  Certificate of Incorporation. The Certificate of Incorporation 
                ---------------------------- 
     of MergerCo as in effect immediately prior to the Effective Time shall be
     the Certificate of Incorporation of the Surviving Corporation after the
     Effective Time, until thereafter changed or amended as provided therein or
     by applicable law.

           (5)  Bylaws.  The Bylaws of MergerCo as in effect immediately prior 
     to the Effective Time shall be the Bylaws of the Surviving Corporation,
     until thereafter changed or amended as provided therein or by applicable
     law.

           (6) Board of Directors.  The current directors and officers of
               ------------------                                        
     MergerCo immediately prior to the Effective Time shall continue to serve
     for the period commencing as of the Effective Time and continuing until the
     earlier of their respective resignations or removals or the times that
     their respective successors are duly elected or appointed and qualified.

           3. Section 1.b.(2)(1)(a) of the Merger Agreement is amended so that,
     as amended, it shall read as follows:

          (a) the holders of SCC Acquisition Rights (the "SCC Acquisition Rights
              Holders") representing, on the date hereof, no less than eighty
              percent (80%) of the SCC Shares subject thereto shall convert such
              SCC Acquisition Rights into AFC Acquisition Rights as set forth
              herein. The SCC Acquisition Rights consist of either options to
              acquire SCC Shares (the "SCC Options") or warrants to acquire SCC
              Shares (the "SCC Warrants"), a full and complete list of which is
              set forth in Schedule 6.f. hereof. At closing, AFC shall convert
                           ------------
              SCC Options and SCC Warrants representing no less
<PAGE>
 
                                                                          Page 3

     than eighty percent (80%) of the SCC Shares subject thereto, as of the
     date hereof,  to an option to acquire AFC Shares (the "AFC Option") or a
     warrant to acquire AFC Shares (the "AFC Warrant") equal in value, as of the
     Effective Time, to the value of the SCC Option or SCC Warrant, as of the
     Effective Time (the "Acquisition Rights Portion of the Purchase Price").
     The AFC Options and AFC Warrants shall be exercisable upon substantially
     the same terms and conditions as the SCC Options and the SCC Warrants
     exchanged therefor and such other terms and conditions as shall be
     reasonably required by AFC, including without limitation an agreement to
     execute a shareholders agreement in substantially the form of that
     contemplated by  Paragraph 4 hereof upon acquisition of any AFC Shares.

     For purposes of determining the number of AFC Shares subject to each AFC
     Option and AFC Warrant, the value of the AFC Shares (the "AFC Per Share
     Value") shall be determined in accordance with the terms of Paragraph
     1.b(4). The value of each SCC Option and each SCC Warrant to be exchanged
     hereunder shall be determined by (i) multiplying the SCC Option Per Share
     Value (hereinafter defined) times the number of SCC Shares subject to such
     SCC Option, and (ii) multiplying the SCC Warrant Per Share Value
     (hereinafter defined) times the number of SCC Shares subject to such SCC
     Warrant. The total value of the SCC Options (the "SCC Options Value") and
     the SCC Warrants (the "SCC Warrants Value") shall be the aggregate value of
     all the SCC Options and the aggregate value of all the SCC Warrants.

     The SCC Option Per Share Value shall be the sum of the Net Closing Payment
     plus the aggregate amount payable as exercise price under all SCC Options
     and all SCC Warrants (the "Exercise Consideration"), divided by the sum of
     (i) the number of SCC Shares issued and outstanding and owned by the SCC
     Shareholders immediately prior to the Effective Time, plus (ii) the number
     of SCC Shares subject to the SCC Options and SCC Warrants granted and
     outstanding immediately prior to the Effective Time (i.e. all SCC Shares on
     a fully diluted basis, which Shares shall sometimes be referred to herein
     as the "Aggregate Number of SCC Shares"), less the per share exercise price
     of the applicable SCC Option. The SCC Warrant Per Share Value shall be the
     Net Closing Payment plus the Exercise Consideration divided by the
     Aggregate Number of SCC Shares, less the per share exercise price of the
     applicable SCC Warrant.

     The SCC Per Share Value shall be the Net Closing Payment less the sum of
     (i) the SCC Options Value; plus (ii) the SCC Warrants Value, divided by the
     number of SCC Shares issued and outstanding owned by the SCC Shareholders
     immediately prior to the Effective Time. The number of AFC Shares to be
     subject to each AFC Option and AFC Warrant issued pursuant hereto shall be
     determined by dividing the total value of each SCC Option and SCC Warrant
     being exchanged by the AFC Per Share Value. AFC shall have the right to
     pay, in cash, to the SCC Acquisition Rights Holder, the value of any
     fractional AFC Share

<PAGE>
 
                                                                          Page 4

     resulting from the exchange described herein. In the event that the SCC
     Acquisition Rights Holders cannot determine among themselves which SCC
     Acquisition Rights will be converted to AFC Acquisition Rights for purposes
     of the eighty percent (80%) requirement hereunder, then and in such event,
     eighty percent (80%) of each SCC Option and SCC Warrant shall be converted
     to an AFC Option and AFC Warrant as provided herein. In the event that it
     is determined, in the reasonable opinion of counsel to SCC, that the SCC
     Warrants cannot be converted into AFC Warrants as contemplated herein on a
     tax-free basis to the SCC Warrantholders, then the requirements of this
     subparagraph shall not apply to the SCC Warrants and the SCC Warrantholders
     may elect to receive cash or AFC Shares equal to the value of their SCC
     Warrants in the same manner as the SCC Shareholders.

     The computation of the SCC Option Per Share Value, the SCC Warrant Per
     Share Value and the SCC Per Share Value is illustrated on Exhibit A to this
     Amendment.

     4.   Sections 1.b.(2)(2) and (2)(3) are hereby amended so that, as amended,
they shall read as follows:

          (2) Each SCC Shareholder and each SCC Acquisition Rights Holders shall
     be entitled to that portion of the Holdback Funds determined by multiplying
     the number of SCC Shares owned by the applicable SCC Shareholder (or the
     number of SCC Shares subject to the applicable SCC Acquisition Rights
     Holder's SCC Options or SCC Warrants) by the Holdback Fund Per Share Value,
     determined as hereinafter provided.  The Holdback Fund Per Share Value
     shall be determined by dividing the Holdback Funds by the Aggregate SCC
     Shares.  The Holdback Funds shall be payable in the same ratio of cash, AFC
     Shares and AFC Acquisition Rights, as the Net Closing Payment payable to
     the SCC Shareholders and SCC Acquisition Rights Holders pursuant to
     subparagraphs (a), (b) and (c) above and as reflected on Schedule 1.c. (the
                                                              -------------     
     ratio of cash, AFC Shares and AFC Acquisition Rights is hereinafter
     referred to as the  "Net Closing Payment Ratio").

          (3) the Contingent Payment, if any, shall be paid, as provided in
     Paragraph 1.(f)(2) below, to the SCC Shareholders and the SCC Acquisition
     Rights Holders in the same proportion as the Holdback Funds and in the same
     ratio of cash, AFC Shares and AFC Acquisition Rights as the Net Closing
     Payment Ratio.

     5.   Section 1.b. (2) (4) of the Merger Agreement is amended so that, as
amended, it shall read as follows:

          (4) The amounts withheld pursuant to subparagraphs b.2(ii) and
     b.2(iii) above, if any, shall be paid by AFC or the Surviving Corporation
     at Closing in satisfaction of the obligations referred to in such
     subparagraphs.

     6.   Section 1.b.(3) of the Merger Agreement is amended so that, as
amended, it 
<PAGE>
 
                                                                          Page 5

shall read as follows:

          (3) After the Effective Time, AFC shall own one hundred percent (100%)
     of the issued and outstanding stock of the Surviving Corporation.

     7.   Section 1.b.(4)(c) of the Merger Agreement is amended so that, as
amended, it shall read as follows:

                   (c) Add to the difference the amount of AFC's cash and cash
              equivalents (including the aggregate exercise price of all
              outstanding rights to acquire AFC Shares) as of the Closing Date;

     8. Section 1.f.(1) is hereby amended so that, as amended, it shall read as
     follows:

(1)            Deferred Payment.  Except as provided below, at the expiration of
               ----------------                                                 
               the twelve (12) consecutive month period following the Closing
               Date (the "Holdback Period"), the Surviving Corporation or AFC
               (through a loan or capital contribution to the Surviving
               Corporation), shall pay to, and deposit with, the Funding Agent,
               in proportion to the Net Closing Payment Ratio, cash, AFC Shares
               and AFC Acquisition Rights, with an aggregate value,  equal to
               Three Million Five Hundred Ninety Thousand Dollars ($3,590,000)
               plus interest on such amount payable, in one (1) installment at
               the end of the Holdback Period, at the rate of 5.7% per annum
               compounded monthly from the Effective Date through the last day
               of the Holdback Period (the aggregate of such amounts being
               hereinafter referred to as the "Holdback Funds").  Anything in
               this Agreement to the contrary notwithstanding, the AFC Share
               portion of the Holdback Funds and the AFC Share portion of the
               interest payment due thereon shall be deposited with the Escrow
               Agent at Closing and shall be held pursuant to the terms of the
               Escrow Agreement.  The Holdback Funds will be retained by the
               Funding Agent in escrow for a period of two (2) years following
               the Holdback Period (the "Escrow Period") to secure the
               continuing obligations of the Principal Shareholders for
               indemnification as described in Paragraph 12 below.  The
               Principal Shareholders, AFC and the Funding Agent shall, prior to
               Closing, enter into an Escrow Agreement setting forth the terms
               and conditions of such escrow and providing, inter alia, for the
                                                            ----- ----         
               payment of all interest on the escrowed funds, pro rata, to the
                                                              --- ----        
               SCC Shareholders and SCC Acquisition Rights Holders during the
               term thereof based upon their relative shares of the cash portion
               of the Holdback Funds as set forth on Schedule 1.c..
                                                     ------------- 

     9.   Sections 1.f.(2)(b) and 1.f.(2)(c) are hereby amended so that, as
amended, they shall read as follows:

(b) Determination of EBITDA.   As used herein "EBITDA" shall mean the
    -----------------------                                          
     earnings of SCC (and, after Closing, the Surviving Corporation) and the
     Subsidiaries on a consolidated basis before deductions or offset for
     interest expense, taxes, depreciation and amortization, as determined by
     the accountant regularly servicing the Surviving Corporation at the end of
     the Determination Year (the "SCC Accountant") in accordance with generally
<PAGE>
 
                                                                          Page 6

     accepted accounting principals ("GAAP") consistently applied with respect
     to prior periods.  Such determination shall be exclusive of Extraordinary
     Business Expenses incurred by SCC (and, after Closing, the Surviving
     Corporation), including, but not limited to, any amounts paid by SCC (or,
     after Closing, the Surviving Corporation)  (i) under Section 4.e., and (ii)
     in satisfaction of all or part of the WC Line of Credit after Closing, and
     shall be adjusted for non-cash items related to gains/losses on asset
     dispositions and writedowns, compensation expense related to stock option
     activity (deferred compensation), any executive compensation awards payable
     in stock of SCC or, after Closing, AFC and non-cash officer notes
     receivable related to executive compensation awards.  The term
     "Extraordinary Business Expenses" shall mean any expense or liability
     incurred by the Surviving Corporation, after Closing,  as a result of this
     transaction or as a result of material variances in the 1998 Business Plan
     (attached hereto as Schedule 1.f(2)) incurred at AFC's request or
                         ----------------                             
     direction. AFC shall cause the SCC Accountant to prepare and deliver to AFC
     and the SCC Shareholder Representative, on or before the last day of the
     Holdback Period, a statement of SCC's EBITDA for the Determination Year,
     together with the work papers reflecting the computation thereof
     (collectively the "EBITDA Statement"). If the actual EBITDA for the
     Determination Year equals or exceeds the Minimum EBITDA, then AFC shall, on
     or before the last day of the Holdback Period, pay the applicable
     Contingent Payment (i.e. $1,900,000 if the Minimum EBITDA is achieved or
     $3,800,000 if the Target EBITDA is achieved, as the case may be) to the
     Funding Agent to be disbursed in accordance with Schedule 1.c.
                                                      -------------

(c)            AFC Negative Covenant.  AFC shall not take any action or require
               ---------------------                                           
               the Surviving Corporation to take any action not included in, or
               contemplated by, SCC's 1998 Business Plan attached hereto as
                                                                           
               Schedule 1.f(2) that materially adversely impacts SCC's and the
               ---------------                                                
               Surviving Corporation's ability to achieve the Minimum EBITDA or
               Target EBITDA.  In the event the Principal Shareholders become
               aware of any action taken or required by AFC in violation of this
               covenant, the Principal Shareholders shall deliver to AFC written
               notice of such adverse action.  If AFC fails or refuses to cure
               or take material steps to commence to cure such adverse action
               within fifteen (15) days after such notice, such adverse action
               shall become an "Alleged Default Event".   If SCC and the
               Surviving Corporation fail to accomplish the Minimum or Target
               EBITDA and such failure was caused by the Alleged Default Event
               or an adverse action by AFC with respect to which a Principal
               Shareholder was not aware, then the Contingent Payment shall
               become due and payable, subject to AFC's right to dispute as
               hereinafter set forth, as if the Minimum or Target EBITDA had
               been achieved.  If AFC disputes the contention of the Principal
               Shareholders regarding the effect of such adverse action or
               Alleged Default Event, such dispute shall be resolved in
               accordance with the dispute resolution procedure described in
               Paragraph 1.f(2)(d); provided, however, that the prevailing party
               in such dispute shall be entitled to recover from the non-
               prevailing party all of the fees, costs and expenses (including
               reasonable attorney's fees) incurred by such party in 
<PAGE>
 
                                                                          Page 7

               connection with such dispute.

     10.  Section 2.b of the Merger Agreement is hereby amended so that, as
amended, it shall read as follows:

b.        Schedules.  Unless otherwise provided for in this Agreement, SCC and
          ---------                                                           
          the Principal Shareholders shall prepare final Schedules to the
          Disclosure Statement (the "Schedules") required herein and deliver all
          such Schedules to AFC, together with true and correct copies of any
          documents required to be attached thereto, on or before the ___
          business day following the date of execution of this Amendment.  AFC
          shall examine each such final Schedule and related documents, and
          within ___ (__) business days following AFC's receipt thereof, AFC
          shall notify SCC whether AFC accepts or rejects such Schedule and
          related documents.  In the event AFC and SCC and the Principal
          Shareholders are unable to agree with respect to a material issue on
          any Schedule within ___ (__) business days following SCC's receipt of
          notice of AFC's rejection thereof, AFC shall either agree in writing
          within two (2) business days thereafter to accept such Schedule  as
          submitted by SCC and proceed with the transactions contemplated
          hereunder or this Agreement shall terminate.  SCC and AFC acknowledge
          that the time period for AFC to provide its written objections to the
          Schedules already delivered shall not commence to run until AFC
          receives written notice from SCC that the Schedules, as delivered, are
          final and complete.

     11.  Section 3 of the Merger Agreement is hereby amended so that, as
amended, it shall read as follows:

          3.   CLOSING.  The closing of the transactions contemplated by this
               -------                                                       
Agreement (the "Closing") shall take place on or before March 17, 1998 (the
"Closing Date").  The parties agree to use their reasonable efforts and to act
in good faith to satisfy all conditions to Closing and consummate the
transaction at the earliest possible date.  The Closing shall be held at the
offices of Cohen Pollock Merlin Axelrod & Tanenbaum, P.C.  in Atlanta, Georgia,
at 10:00 a.m. on the Closing Date.

     12.  Section 4.d. of the Merger Agreement is hereby amended so that, as
amended, it shall read as follows:

          d.   Severance Pay.  AFC shall cause the Surviving Corporation,
               -------------                                             
immediately following Closing, to implement a severance pay policy for employees
of the Surviving Corporation and the Subsidiaries which is substantially the
same as the severance pay policy in effect for the employees of AFC. All
employees of the Surviving Corporation or the Subsidiaries shall receive service
credit under such plan for their time employed by SCC and the Subsidiaries prior
to the Effective Time of the Merger.  The payment of any severance pay by the
Surviving Corporation or the Subsidiaries after Closing shall not be considered
an Extraordinary Expense for purposes of computing SCC's EBITDA.

     13.  [Reserved]

     14.  References to SCC in the Merger Agreement which, in the context used,
are, in fact, references to the Surviving Corporation shall be read accordingly.
<PAGE>
 
                                                                          Page 8

     15.  Section 6.t.iv. of the Merger Agreement is hereby amended by changing
the reference to "Schedule 6.t.i.,ii, or iii" as it appears therein to "Schedule
                  --------------------------                            --------
6.t.i.,ii, iii or iv".
- --------------------  
 
     16.  Section 6.y..i. of the Merger Agreement is hereby amended by changing
the reference to "Schedule 6.u.i." as it appears therein to "Schedule 6.y.i".
                  ---------------                            --------------  
 
     17.  Subsections a.  and b. of Section 9 of the Merger Agreement are hereby
amended by changing the date February 21, 1998 as it appears therein to March
10, 1998.  In addition, there shall be added to Section 9 of the Merger
Agreement the following subsection:

          s. Tax Opinion.  AFC shall have received the letters of opinion
             -----------                                                 
     required to be delivered pursuant to Section 1.g. in form and substance
     satisfactory to AFC.

     18.  The preamble to Section 12.a. of the Merger Agreement is hereby
amended so that, as amended, it shall read as follows:

          a.   General.  The Principal Shareholders, jointly and severally,
               -------                                                     
hereby agree to indemnify, defend and hold harmless AFC, the Surviving
Corporation, SCC and the Subsidiaries on demand, from and against any and all
loss, liability, claim cost, damage or deficiency, including interest,
penalties, and reasonable attorneys' fees, (herein, collectively referred to as
a "Loss") arising out of or due to:

     19.  The amendment shall be effective as of the date hereof; provided,
however, that if, after this Amendment is executed, AFC is unable to obtain a
favorable opinion from Arthur Andersen, LLP, acceptable to AFC,  that the
transaction will qualify as a tax-free reorganization as contemplated hereunder,
AFC shall have the option to terminate this Amendment and cause the consummation
of the Merger on the terms and conditions of the Merger Agreement in effect
prior to the execution of this Amendment.  In such event and notwithstanding the
termination of this Amendment, the provisions of Paragraphs 3, 4, 5, 7, 10, 11,
13, 17 (except the additon of subsection s.) and 18 of this Amendment shall
survive such termination and remain in full force and effect. The Principal
Shareholders agree that so long as there is no material adverse effect on the
Principal Shareholders, they will take such actions, and cause SCC and the
Subsidiaries to take such actions, as AFC may reasonably request in connection
with the structuring of the transaction as a tax-free reorganization and in
connection with any tax elections or other transactions designed to mitigate the
adverse consequences to AFC, the Surviving Corporation or SCC of the failure of
the Merger to qualify as tax-free.

     18.  Except as amended hereby, the Merger Agreement is ratified, approved
and confirmed as originally executed by the parties hereto.

          IN WITNESS WHEREOF, the parties hereto have executed or caused this
Agreement to be executed and delivered their duly authorized officers, as of the
day and year first above written.

                              SCC:
 
ATTEST:                       SEATTLE COFFEE COMPANY

By:______________________     By:_______________________________
<PAGE>
 
                                                                          Page 9

Its ________ Secretary        Its ____________ President



                              PRINCIPAL SHAREHOLDERS:



                              ______________________________
                              LARRY MCDONALD
 

                              ________________________________
                              KAREN MCDONALD
 
                              MICHELE MCCARTHY REVOCABLE TRUST

                              BY:________________________________


                              PATRICK MCDONALD LIVING TRUST



                              BY:________________________________


                              GAI FAMILY TRUST B


                              BY:________________________________


                              GAI FAMILY TRUST C


                              BY:_________________________________


                              ____________________________________
                              JAMES V.  STEWART


                              ____________________________________
                              UMBERTO BIZZARRI


                              ____________________________________
                              FREDERICK O.  PAULSELL, JR

                              PINCO PALLINO, INC.
<PAGE>
 
                                                                         Page 10

                              BY:_________________________________
 

                              THE LAWRENCE MCDONALD CHARITABLE 
                              REMAINDER UNITRUST


                              BY:__________________________________
                                     Lawrence McDonald, Trustee


                              THE KAREN MCDONALD CHARITABLE REMAINDER UNITRUST


                              BY:__________________________________
                                     Karen F. McDonald, Trustee

                              AFC:

ATTEST:                       AFC ENTERPRISES, INC.



By:______________________     By:____________________________________
   Its ________ Secretary           Its ____________ President

[CORPORATE SEAL]



                              MERGERCO

ATTEST:                       AFC ACQUISITION CORP.



By:______________________     By:____________________________________
   Its ________ Secretary           Its ____________ President



[CORPORATE SEAL]



<PAGE>
 
                                                                         Page 11

                                   Exhibit A
                                   ---------



Assume a Net Closing Payment of $50,000,000.  There are 5,211,260 SCC Shares
issued and outstanding and 1,286,100 SCC Shares subject to Options and Warrants.
Assume the aggregate exercise price of all SCC Options and Warrants equals
$5,032,561 at an exercise price of $3.91 per share.  The per share value of an
SCC Warrant or Option would be $4.56 per share
[(50,000,000+5,032,561)/(5,211,260+1,286,100))-$3.91).  The option and warrants
would be valued at $4.56 times 1,286,100 or $5,867,483.  The actual per share
value and the aggregate value will differ for individual SCC Acquisition Rights
Holders  depending upon the actual exercise price of each option or warrant.



     The SCC Shares are valued by subtracting from the Net Closing Payment the
value of the SCC Options and Warrants and dividing the result by the SCC Shares
issued and outstanding.  This results in a value of $8.47 per share
[($50,000,000-5,867,483)/5,211,260)].

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FINANCIAL
STATEMENTS FOR THE TWELVE WEEK PERIOD ENDED MARCH 22, 1998 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   OTHER
<FISCAL-YEAR-END>                          DEC-27-1998
<PERIOD-START>                             DEC-29-1997
<PERIOD-END>                               MAR-22-1998
<CASH>                                          23,855
<SECURITIES>                                         0
<RECEIVABLES>                                   23,110
<ALLOWANCES>                                     5,007
<INVENTORY>                                     10,837
<CURRENT-ASSETS>                                52,764
<PP&E>                                         324,219
<DEPRECIATION>                                  92,405
<TOTAL-ASSETS>                                 487,151
<CURRENT-LIABILITIES>                           83,859
<BONDS>                                        303,173
                                0
                                          0
<COMMON>                                           363
<OTHER-SE>                                      74,398
<TOTAL-LIABILITY-AND-EQUITY>                   487,151
<SALES>                                         97,027
<TOTAL-REVENUES>                               114,247
<CGS>                                           30,941
<TOTAL-COSTS>                                   77,112
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   276
<INTEREST-EXPENSE>                               6,066
<INCOME-PRETAX>                                    128
<INCOME-TAX>                                        55
<INCOME-CONTINUING>                                 73
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                        73
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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