AFC ENTERPRISES INC
10-K, 1998-03-30
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                                   FORM 10-K
(Mark One)
[x]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934

                  FOR THE FISCAL YEAR ENDED DECEMBER 28, 1997

                                      OR

[] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
   EXCHANGE ACT OF 1934
         For the transition period from..............to..............

                      Commission file number ...........

                             AFC ENTERPRISES, INC.
            (Exact name of registrant as specified in its charter)
      Minnesota                                                     58-2016606
   (State or other jurisdiction                                   (IRS Employer
  of incorporation or organization)                          Identification No.)

Six Concourse Parkway, Suite 1700
      Atlanta, Georgia                                             30328-5352
(Address of principal executive offices)                           (Zip Code)
                                (770) 391-9500
             (Registrant's telephone number, including area code)

Securities registered pursuant to Section 12 (b) of the Exchange Act:  None
Securities registered pursuant to Section 12 (g) of the Exchange Act:  None

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days.  Yes  X    No  ____
                                        ---
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form

10-K or any amendment to this Form 10-K.   Not applicable
                                             

The aggregate market value of the common stock of AFC Enterprises, Inc. held by
non-affiliates of AFC Enterprises, Inc. is not applicable as the common stock of
AFC Enterprises, Inc. is privately held.

As of March 15, 1998, there were 34,448,604 shares of the registrant's Common
Stock outstanding.

                      DOCUMENTS INCORPORATED BY REFERENCE

The exhibit index is contained in Part IV herein on page 61.
<PAGE>
 
                             AFC ENTERPRISES, INC.

 
                              INDEX TO FORM 10-K

<TABLE>
<CAPTION>
                                    PART I
<S>                                                                          <C>
 
Item 1.   Business.........................................................   3
Item 2.   Properties.......................................................  24
Item 3.   Legal Proceedings................................................  26
Item 4.   Submission of Matters to a Vote of Security Holders..............  26

                                    PART II

Item 5.   Market for Registrant's Common Stock and Related
             Stockholders Matters..........................................  27
Item 6.   Selected Consolidated Financial Data.............................  28
Item 7.   Management's Discussion and Analysis of Financial
             Condition and Results of Operations...........................  31
Item 8.   Financial Statements and Supplementary Data......................  46
Item 9.   Changes in and Disagreements with Accountants on
             Accounting and Financial Disclosure...........................  46

                                   PART III

Item 10.  Directors and Executive Officers of the Registrant...............  47
Item 11.  Executive Compensation...........................................  50
Item 12.  Security Ownership of Certain Beneficial Owners
             and Management................................................  58
Item 13.  Certain Relationships and Related Transactions...................  59

                                    PART IV

Item 14.  Exhibits, Financial Statement Schedules and Reports
             on Form 8-K...................................................  61
</TABLE>
<PAGE>
 
                                    PART I

ITEM 1.  BUSINESS.

     This Annual Report on Form 10-K contains forward-looking statements within 
the meaning of Section 27A of the Securities Act of 1933, as amended, and 
Section 21E of the Securities Exchange Act of 1934, as amended. Such forward- 
looking statements relate to the plans, objectives and expectations of the 
Company for future operations. In light of the risks and uncertainties inherent 
in any discussion of the Company's expected future performance or operations, 
the inclusion of forward-looking statements in this report should not be 
regarded as a representation by the Company or any other person that these will 
be realized. Such performance could be materially affected by a number of 
factors, including without limitation those factors set forth in this section.
 

GENERAL

     AFC Enterprises, Inc., a Minnesota corporation and its wholly-owned
subsidiary, AFC Properties, Inc., a Georgia corporation, (collectively "AFC" or
the "Company"), is the second largest quick-service chicken restaurant company
in the world, operating and franchising quick-service restaurants ("QSRs") under
the primary trade names of Popeyes Chicken and Biscuits(R) ("Popeyes") and
Churchs Chicken(R) ("Churchs"). The Company also franchises and operates quick-
service bagel bakery restaurants under the primary trade name of Chesapeake
Bagel Bakery ("Chesapeake" or "CBB"). Total restaurants by brand as of December
28, 1997 were as follows:

<TABLE>
<CAPTION>
                                             Popeyes    Churchs    CBB    Total 
                                             -------    -------    ---    -----
   <S>                                       <C>        <C>        <C>    <C>  
                                                                               
   Domestic franchised.....................      830        590    154    1,574
   Domestic Company-operated...............      119        480      1      600
   International (all franchised)..........      182        286      -      468
                                               -----      -----    ---    -----
                Total......................    1,131      1,356    155    2,642
                                               =====      =====    ===    =====
</TABLE>

     The Company's principal executive offices are located at Six Concourse
Parkway, Suite 1700, Atlanta, Georgia 30328-5352 and its telephone number is
(770) 391-9500.
 
RESTAURANT LOCATIONS

     As of December 28, 1997, the Company's 2,642 systemwide restaurants were
located in 45 states, the District of Columbia and 23 foreign countries.
Popeyes restaurants were located in 40 states, the District of Columbia and 18
foreign countries. The 119 Company-operated Popeyes restaurants are concentrated
primarily in the states of Texas, Louisiana and Georgia.  Over 70% of the 830
domestic franchised Popeyes restaurants are located in the states of Texas,
Louisiana, Florida, California, Illinois, Maryland and Mississippi.  Over 60% of
the 182 international franchised Popeyes restaurants are located in Korea.
Churchs restaurants were located in 29 states and seven foreign countries. The
480 Company-operated Churchs restaurants are concentrated primarily in the
states of Texas, Louisiana, Georgia, Alabama, Florida, Mississippi and Arizona.
Almost 60% of the 590 domestic franchised Churchs restaurants are located in
Texas, California, Louisiana, Georgia, Florida, Michigan and Illinois.  Over 70%
of the 286 international franchised Churchs restaurants are in Canada, Puerto
Rico and Indonesia. Chesapeake restaurants are located in 31 states and the
District of Columbia. The Company-operated Chesapeake restaurant is in the state
of Georgia. The 154 franchised Chesapeake restaurants are concentrated primarily
in the District of Columbia, Maryland and Virginia. 

                                       3
<PAGE>
 
STRATEGY

     The Company has adopted a global strategy to increase revenues and profits
by the franchise development of its existing Popeyes, Churchs and Chesapeake
brands and the acquisition of additional branded concepts. The Company's
strategy is to (i) deliver world class service and support to its franchisees by
capitalizing on the Company's size, state-of-the-art technology and leadership
position, (ii) promote franchisee development of traditional and non-traditional
formats in new and existing markets and (iii) provide new and existing
franchisees with investment opportunities in high value/high growth branded
concepts outside of the quick-service chicken restaurant industry. The Company
believes that by following this strategy it will become Franchisor of Choice(TM)
which, when combined with the Company's market leadership position, superior
brand awareness and strong franchisee relationships, will result in continued
growth. To reflect this strategy, the Company changed its name in October 1996
from America's Favorite Chicken Company to AFC Enterprises, Inc.

COMPANY STRENGTHS

     LEADING MARKET POSITION.  The Company is the second largest quick-service
chicken restaurant company in the world, with 2,487 Popeyes and Churchs
restaurants located in the United States and 23 foreign countries.  In 1998, the
Company expects to franchise and open over 200 new chicken restaurants in the
U.S. and over 100 new chicken restaurants internationally.  At December 28,
1997, the Popeyes system included 949 domestic restaurants and the Churchs
system included 1,070 domestic restaurants.  From industry data gathered at the
end of 1997, the Company believes that the Popeyes system generated
approximately 8.0% of sales in the domestic quick-service chicken restaurant
industry, while the Churchs system generated approximately 6.0% of sales in that
industry.

     HIGH BRAND AWARENESS.  With Popeyes' New Orleans style fried chicken and
Churchs' traditional Southern fried chicken, management believes Popeyes and
Churchs have achieved a high level of positive brand awareness with both
franchisees and consumers.  Over Popeyes' 25 years of operation and Churchs' 45
years of operation, the Company's restaurants have become two of the most highly
recognized brand names in the QSR industry.  Management believes that the
Company's reputation for offering a unique selection of high quality food
products and value pricing, combined with a high level of customer service, has
created a valuable franchise with strong brand name recognition and customer
loyalty.

     STRONG FRANCHISEE RELATIONSHIPS.  The Company enjoys strong relationships
with its franchisees as a result of its ongoing efforts to develop the Popeyes
and Churchs brands globally and develop the Chesapeake brand in the United
States by (i) investing capital to re-image and renovate Company-operated
restaurants in each of the systems, (ii) providing strong operational, marketing
and technological support to franchisees, (iii) delivering operating
efficiencies and economies of scale to franchisees and (iv) promoting
restaurants within non-traditional formats. Additionally, the Company

                                       4
<PAGE>
 
seeks to provide new investment opportunities to its franchisees by acquiring
and franchising high value/high growth branded concepts. The number of total
franchised restaurants for all brands has grown from 1,162 at year-end 1992 to
2,042 at December 28, 1997, and the number of commitments to open new franchised
restaurants has increased to 1,715 at December 28, 1997, compared with 372
commitments at year-end 1992.
 
     SIGNIFICANT OPERATIONAL EFFICIENCIES.  By virtue of its size and leadership
position in the quick-service restaurant industry, the Company benefits from
significant operational efficiencies.  The Company's large number of
restaurants, centralized corporate management structure and ongoing
implementation of state-of-the-art management information systems enable the
Company to (i) tightly control restaurant and corporate-level costs, (ii)
capture economies of scale by leveraging its existing corporate overhead
structure and (iii) continuously monitor point-of-sale data in its Company-
operated restaurants to more efficiently manage restaurant operations.  The
Company and its franchisees have experienced substantial levels of savings as a
result of the Company's size and related bargaining power, particularly with
respect to food, beverage and paper goods, and advertising and marketing
programs.  In addition, the Company has achieved reductions in its general
corporate overhead expenses.  These operational efficiencies have contributed to
the improvement of the Company's EBITDA margin from 8.0% in fiscal 1993 to 15.3%
in fiscal 1997.

     STRONG MANAGEMENT TEAM.  The Company's management team, led by Frank J.
Belatti and Dick R. Holbrook, has overseen a period of increasing total revenues
and EBITDA, as defined, from fiscal 1993 to fiscal 1997.  Mr. Belatti and Mr.
Holbrook previously held senior executive positions at Hospitality Franchise
Systems, Inc. and, prior to that, at Arby's, Inc., and each has substantial
experience in the franchising and operation of restaurant service and hotel
enterprises. With an average of more than 19 years of experience in the QSR and
related industries, the Company's top eight executives have substantial
expertise in developing brand awareness and enjoy an excellent reputation in the
industry. Members of the Company's management team possess a diverse skill base
that includes brand marketing, restaurant operations, product and concept
development and technology systems integration.

OPERATING STRATEGY

     RE-IMAGE AND RENOVATE EXISTING RESTAURANTS.  The Company believes that
significant opportunities exist to increase the Company's revenues and gain
efficiencies in its current markets by re-imaging and renovating franchised and
Company-operated Popeyes and Churchs restaurants.  Substantially all of the
costs of re-imaging and renovating franchised restaurants is borne by the
franchisee.  By the end of 1999, the Company expects to substantially complete
its initiative to (i) add new signage, new decor, contemporary lighting and,
where appropriate, drive-thru service and (ii) improve the efficiencies of its
restaurant operating systems, including the installation of energy efficient
equipment at all of its Company-operated Popeyes and Churchs restaurants.
Partly as a result of its re-imaging and renovation efforts, Popeyes and Churchs

                                       5
<PAGE>
 
systemwide comparable restaurant sales have increased every year since the
implementation of this program in 1994. The Company, in cooperation with its
franchisees, intends to begin transforming all Chesapeake restaurants with a new
image, format and brand positioning during fiscal 1998. The transformations will
begin in the Washington, D.C./Baltimore area and then throughout the remainder
of the system. The Company hopes to complete such transformations by the end of
1998.

     INCREASE DOMESTIC FRANCHISED RESTAURANTS.  The Company believes that
significant opportunities exist to increase the number of domestic franchised
restaurants operated by both new and existing franchisees and that growth
through franchising can provide significant additional revenue growth at
relatively low levels of capital expenditures by the Company.  The Company
intends to target restaurant growth in markets where it has or can achieve
sufficient penetration to justify television advertising because sales at
restaurants in the Company's media efficient markets are generally 5% to 10%
higher than sales in non-media efficient markets.  The number of domestic
franchised restaurants has increased from approximately 9903 at the beginning of
1993, to 1,574 at December 28, 1997, and the Company anticipates that domestic
franchisees will open over 200 new restaurants in 1998, many of which will be in
the Company's target markets.

     CAPITALIZE ON ADDITIONAL GROWTH OPPORTUNITIES.  The Company intends to
aggressively pursue selected growth opportunities by (i) expanding its existing
brands to new domestic and international markets, (ii) promoting the development
of new points of distribution and (iii) acquiring additional branded concepts to
provide franchisees with a broad range of investment opportunities, thereby
generating a larger and more diversified stream of franchise revenues to the
Company.  These initiatives include the following:

     .    NON-TRADITIONAL FORMATS. In response to new marketing opportunities
          and consumer demand, the Company intends to continue to promote the
          expansion of the number and type of non-traditional formats from which
          it sells Popeyes, Churchs and Chesapeake food products. In addition to
          the traditional stand-alone models, the Company has franchised and
          opened Popeyes, Churchs and Chesapeake restaurants within community
          shopping plazas, convenience stores, mall food courts, airports and
          other transportation centers and grocery stores. For example, the
          Company has opened both franchised and Company-operated restaurants in
          various locations of The Kroger Co., one of the nation's largest
          supermarket operators.

     .    CO-BRANDING INITIATIVES. The Company intends to selectively enter into
          co-branding arrangements in which Popeyes and Churchs restaurants
          share facilities with other QSRs. Management believes that co-branding
          represents an attractive revenue growth opportunity that provides
          brand awareness in new markets and faster opening times (as
          restaurants are constructed within existing QSR facilities), together
          with reduced costs of entry and lower ongoing capital expenditures.
          The Company has entered

                                       6
<PAGE>
 
          into several such arrangements including franchising Churchs
          restaurants in 93 Cara Operations Limited Harvey's hamburger
          restaurants in Canada and in 61 White Castle hamburger restaurants
          throughout the Midwest, Southeast and Northeast.

     .    EXPANSION IN INTERNATIONAL MARKETS. Management believes that
          international expansion is an attractive growth opportunity due to (i)
          advantageous per unit economics, resulting largely from lower food
          and/or labor costs and less QSR competition abroad, (ii) foreign
          economies with an expanding group of QSR consumers and (iii) well
          established markets for quick-service chicken restaurants in over 80
          countries around the world. The Company's international operations
          have increased from 172 franchised restaurants in 14 foreign countries
          at the beginning of 1993, to 468 franchised restaurants in 23 foreign
          countries at December 28, 1997. Additionally, commitments to develop
          international franchised restaurants have risen from 161 at the
          beginning of 1993, to 799 at December 28, 1997. The Company
          anticipates that international franchisees will open over 100 new
          restaurants in 1998.

     .    NEW BRANDED CONCEPTS.  Management intends to identify and acquire
          additional high value/high growth brands which would benefit from the
          Company's operating efficiency, management experience, state-of-the-
          art technology, service commitment to franchisees and shared
          administrative infrastructure. In line with this strategy, in May 1997
          the Company acquired all of the intangible assets relating to the
          franchise business of Chesapeake, comprising 158 franchised bagel
          bakery restaurants concentrated in Washington, D.C., Maryland and
          Virginia. Additionally, in March 1998, the Company acquired 100% of
          Seattle Coffee Company's common stock. This transaction included the
          acquisition of 58 Company-operated and 10 franchised cafes under the
          Seattle's Best and Torrefazione Italia brands.

     INCREASE OPERATIONAL EFFICIENCIES AND LEVERAGE INFORMATION TECHNOLOGY.  The
Company's customized management information systems, typically not affordable by
smaller QSR chains, provide both the Company and its franchisees with the
ability to quickly capitalize on restaurant sales enhancement and profit
opportunities.  The Company utilizes its management information systems to (i)
minimize waste and control labor costs, (ii) efficiently schedule labor, (iii)
effectively manage inventory and (iv) analyze product mix and various
promotional programs using point-of-sale information.  For example, the Company
has installed a new point-of-sale FasFax(TM) system in its Company-operated
restaurants, as part of an ongoing program that was completed in July 1997.
This touch-screen cash register system provides management with real time
information on customer trends, sales mix, inventory management and product
pricing.  The Company intends to demonstrate to new and existing franchisees the
efficiencies afforded by this system and other new technologies.  Management
also believes that additional opportunities exist to improve operational
efficiencies and will 

                                       7
<PAGE>
 
continue to implement a "back office" automation system to better manage food
and labor costs. In 1998, management intends to launch AFC Online, an intranet
for franchisees that will provide operational support, a restaurant development
roadmap, a business planning template, marketing information and certain other
relevant information on a 24 hours a day, seven days a week basis.

     MAINTAIN HIGH QUALITY PRODUCTS, SUPERIOR CUSTOMER SERVICE AND STRONG
COMMUNITY RELATIONS.  The Company seeks to ensure overall customer satisfaction
through consistency in food quality, service and restaurant appearance.  The
Company maintains rigorous and ongoing quality control procedures over suppliers
and distributors to ensure that its product specifications are maintained.  In
addition, the Company has taken an important leadership role in the
neighborhoods and communities it serves.  Through its involvement in Habitat for
Humanity, the United Negro College Fund and the Hispanic Association of Colleges
and Universities, among others, the Company has established a meaningful
presence in the local communities it serves, while building customer loyalty and
brand awareness.

     FRANCHISOR OF CHOICE(TM).  The Company has adopted the Franchisor of Choice
global strategy, which will be implemented by (i) promoting distinctly
positioned brands, currently Popeyes, Churchs and Chesapeake, with other branded
concepts to be acquired in the future, (ii) developing multi-unit development
territories, (iii) providing high quality service and support to franchisees,
(iv) providing franchisees with alternative formats in innovative market
settings, (v) redesigning business processes to provide additional support to
franchisees, including a multi-million dollar investment in new technology, (vi)
eliminating barriers to growth for existing and new franchisees through new
financial and real estate support mechanisms and (vii) providing on-site or
field support including site selection, construction expertise, multi-national
supply and distribution, marketing, operations and training.

BRANDS

     The Company franchises and operates restaurants catering to different
segments of the QSR industry.

     POPEYES CHICKEN AND BISCUITS.  Popeyes Chicken and Biscuits was founded in
New Orleans in 1972 and is the market leader in the Cajun segment of the QSR
industry.  With more than 1,100 restaurants worldwide, Popeyes was the second
largest quick-service chicken restaurant chain in 1997, in terms of sales.
Popeyes specialty menu item is fresh, hand-battered, bone-in fried chicken sold
in two flavors--New Orleans Spicy and Louisiana Mild.  Popeyes chicken is
complemented with a wide assortment of spicy and signature Cajun cuisine side
dishes, including red beans and rice, Cajun rice, Cajun fries and fresh,
buttermilk biscuits.  Popeyes is positioned as a premium fried chicken for
customers who seek its full flavor and specialty blend of seasonings and spices.
Popeyes is also known for its "limited time offers" of unique items that
complement its base menu.  Popeyes restaurants are generally found in urban
areas in traditional standalone locations, 

                                       8
<PAGE>
 
as well as in non-traditional formats such as airports and other travel centers,
supermarkets and mass merchandisers.
 
     The following table sets forth selected restaurant data regarding Popeyes
Company-operated and franchised restaurants.

<TABLE>
<CAPTION>
                                                                                Year Ended
                                                 -----------------------------------------------------------------------------------
                                                  December 26,      December 25,    December 31,     December 29,     December 28,
                                                     1993              1994            1995             1996             1997
                                                 -------------    --------------   -------------    --------------   ---------------
<S>                                              <C>              <C>              <C>              <C>              <C>    
Total Company and franchised restaurants
  open at beginning of period..................           807               814            907              964              1,021
                                                 ------------       -----------      ---------        ----------       -----------

COMPANY RESTAURANTS:
  Open at beginning of period..................           115               110            113               117               120
  Opened or acquired...........................             1                 1              6                 1                 1
  Closed.......................................            (3)               (1)            (2)               (6)               (3)
  Sold to franchisees..........................            (3)                -              -                (1)               (2)
  Acquired from franchisees....................             -                 3              -                 9                 3
                                                 ------------       -----------      ---------        ----------       -----------
  Open at end of period........................           110               113            117               120               119
                                                 ------------       -----------      ---------        ----------       -----------

  Net Sales (in thousands).....................  $     84,138       $    87,690      $  93,686        $   92,145       $    97,006

  Percentage increase/(decrease)
     in comparable sales.......................           0.8%              4.2%           2.2%             (2.4)%             4.7%

DOMESTIC FRANCHISED RESTAURANTS
  Open at beginning  of period.................           654               659            740               772               774
  Opened or acquired...........................            30               117             60                51                77
  Closed.......................................           (28)              (33)           (28)              (41)              (20)
  Acquired from Company........................             3                 -              -                 1                 2
  Sold to Company..............................             -                (3)             -                (9)               (3)
                                                 ------------       -----------      ---------        ----------       -----------
  Open at end of period........................           659               740            772               774               830
                                                 ------------       -----------      ---------        ----------       -----------

  Net sales (in thousands).....................  $    484,589       $   526,464      $ 566,526        $  584,598       $   630,466

  Percentage increase in comparable sales......             0%              1.2%           0.9%              1.4%              3.4%

INTERNATIONAL FRANCHISED RESTAURANTS
  Open at beginning of period..................            38                45             54                75               127
  Opened or acquired...........................             9                11             39                58                59
  Closed.......................................            (2)               (2)           (18)               (6)               (4)
                                                 ------------       -----------      ---------        ----------       -----------
  Open at end of period........................            45                54             75               127               182
                                                 ------------       -----------      ---------        ----------       -----------

  Net sales (in thousands).....................  $     32,662       $    35,726      $  50,628        $   85,365       $   125,454

  Percentage increase/(decrease)
     in comparable sales.......................         (10.3)%            (2.2)%         11.6%              4.3%              1.3%

Total Company and franchised
  restaurants open at end of period............           814               907            964             1,021             1,131
                                                 ============       ===========      =========        ==========       ===========
</TABLE>

                                       9
<PAGE>
 
     CHURCHS CHICKEN.  Churchs Chicken, founded in San Antonio, Texas in 1952,
is one of the United States' oldest QSR chains and has approximately 1,350
restaurants worldwide, making Churchs the second largest quick-service chicken
restaurant chain, in terms of number of outlets.  Churchs restaurants focus on
serving traditional Southern fried chicken in a simple, no frills restaurant
setting.  Churchs menu items also include other Southern specialties including
fried okra, coleslaw, mashed potatoes and gravy, corn on the cob and honey
butter biscuits.  Churchs is positioned as a value-oriented brand, providing
simple, traditional meals to price conscious consumers.  Churchs restaurants are
traditionally found in urban areas where the reputation of a "neighborhood"
restaurant has been established.  With its small footprint and a simple
operating system, Churchs is rapidly expanding into non-traditional formats such
as convenience stores, grocery stores and co-branding locations.
Internationally, Churchs has been very popular in the Far East, operating under
the brand name Texas Chicken(TM).

                                       10
<PAGE>
 
     The following table sets forth selected restaurant data regarding Churchs
Company-operated and franchised restaurants.

<TABLE>
<CAPTION>
                                                                                 Year Ended
                                                -------------------------------------------------------------------------------
                                                 December 26,    December 25,    December 31,    December 29,     December 28,
                                                     1993            1994            1995            1996             1997
                                                -------------    ------------    ------------    -------------    -------------
<S>                                             <C>              <C>             <C>             <C>              <C>
Total Company and franchised restaurants
  open at beginning of period.................         1,078           1,078           1,165            1,219            1,257
                                                -------------    ------------    ------------    -------------    -------------
                                               
COMPANY RESTAURANTS:                           
  Open at beginning of period.................           608             605             604              589              622
  Opened or acquired..........................             1               4               2                -               75
  Closed......................................            (1)             (2)             (9)             (13)              (1)
  Sold to franchisees.........................            (6)             (4)             (8)             (10)            (148)
  Acquired from franchisees...................             3               1               -               56                0
                                                -------------    ------------    ------------    -------------    -------------
  Open at end of period.......................           605             604             589              622              480
                                                -------------    ------------    ------------    -------------    -------------
                                               
  Net Sales (in thousands)....................  $    295,608     $   314,165     $   333,021     $    338,135      $   306,176
                                               
  Percentage increase in comparable sales.....           4.6 %           6.2 %           5.6 %            4.3 %            5.2 %
                                               
DOMESTIC FRANCHISED RESTAURANTS                
  Open at beginning of period.................           336             327             333              364              367
  Opened or acquired..........................            11              23              27               76               93
  Closed......................................           (23)            (20)             (4)             (27)            (186)
  Acquired from Company.......................             6               4               8               10              148
  Sold to Company.............................            (3)             (1)              -              (56)               0
                                                -------------    ------------    ------------    -------------    -------------
  Open at end of period.......................           327             333             364              367              590
                                                -------------    ------------    ------------    -------------    -------------
                                               
  Net sales (in thousands)....................  $    144,611     $   150,844     $   167,953     $    187,512     $    268,179
                                               
  Percentage increase in comparable sales.....           3.3 %           2.8 %           2.5 %            5.1 %            2.9 %
                                               
INTERNATIONAL FRANCHISED RESTAURANTS           
  Open at beginning of period.................           134             146             228              266              268
  Opened or acquired..........................            14              87              52               41               32
  Closed......................................            (2)             (5)            (14)             (39)             (14)
                                                -------------    ------------    ------------    -------------    -------------
  Open at end of period.......................           146             228             266              268              286
                                                -------------    ------------    ------------    -------------    -------------
                                               
  Net sales (in thousands)....................  $    112,410     $   125,252     $   146,772     $    150,349     $    149,633
                                               
  Percentage increase/(decrease)               
    in comparable sales.......................          (4.4)%           3.4 %           0.9 %           (2.1)%            2.6 %
                                               
Total Company and franchised                   
  restaurants open at end of period...........         1,078           1,165           1,219            1,257            1,356
                                                =============    ============    ============    =============    =============
</TABLE>

                                       11
<PAGE>
 
     CHESAPEAKE. On May 5, 1997, the Company acquired all of the intangible
assets of the franchise business of Chesapeake from The American Bagel Company.
Located primarily in Washington, D.C., Maryland and Virginia, Chesapeake
currently franchises 154 bagel restaurants and has development agreements for
over 200 additional restaurants, of which approximately 20 restaurants are
expected to open in 1998. In 1997, Chesapeake was the fourth largest bagel
company in the world and the world's largest "made from scratch" bagel company.
"Made from scratch" means that the bagels are prepared fresh at each location
each day. Chesapeake restaurants offer a variety of freshly made items,
including a wide assortment of bagels and other baked goods, sandwiches, salads,
fountain drinks and specialty coffees. Several of the restaurants have viewing
areas that allow customers to experience the bagel making process. The
acquisition of Chesapeake gives the Company a presence in the growing bagel
segment of the QSR industry, provides a platform to expand into the growing
bakery cafe segment and diversifies its current brand portfolio, supporting the
Company's Franchisor of Choice(TM) global strategy.

MANUFACTURING OPERATIONS

     ULTRAFRYER SYSTEMS. The Company's Ultrafryer Systems ("Ultrafryer")
division (f.k.a. Far West Products) is a manufacturer of restaurant equipment
and is located in San Antonio, Texas. Ultrafryer's focus is to provide equipment
for Company-operated and franchised Popeyes and Churchs restaurants domestically
and internationally, as well as other QSR customers. Ultrafryer's main product
is the Ultrafryer(TM) gas fryer.

SITE SELECTION

     The Company has an extensive domestic site selection process for the
establishment of new Popeyes, Churchs and Chesapeake restaurant locations,
commencing with an overall market plan for each intended area of development
compiled by the Company and the relevant area developer, if any. This market
plan divides each such area into trading areas based on a detailed computer
analysis taking into account such factors as competitor locations, locations of
shopping centers and other commercial draws, natural and other boundaries,
residential and workplace populations and customer profile information that
measures propensities and demand for various restaurant segments as well as for
individual brands. Once a market plan is established for a particular area,
local real estate managers of the Company or area developers together with local
real estate brokers focus on the most desirable sites in each designated trade
area, taking into account such factors as visibility, ready accessibility
(particularly for evening drive-time traffic), parking, signage and adaptability
of any current structure, as well as a determination of the availability of the
site and the costs relating thereto. A thorough analysis of each site, including
the foregoing types of information, photographs of the site and neighboring
area, and a proposed layout and site elevations, as well as other materials,
must be submitted to the Company for approval. In addition, leases must contain
certain terms and provisions and are subject to the approval of the Company. The
Company emphasizes free-standing pad sites and end-cap locations with ample
parking and easy dinner-time access 

                                       12
<PAGE>
 
from high traffic roads. Highly visible signage consistent with trade dress and
local laws and regulations is also aggressively pursued.

     The Company's involvement in the international site selection process is
less significant due to the relative size and sophistication of the Company's
international franchisees, who independently conduct extensive site
investigations. International sites are often located in highly concentrated
urban areas and are built with a multi-floor layout to accommodate the higher
percentage of dine-in customers.

FRANCHISE DEVELOPMENT

     The Company's global strategy includes the opening of substantially all new
restaurants through franchising additional restaurants to new and existing
franchisees. The Company enjoys strong relationships with its franchisees as a
result of its ongoing efforts to (i) develop Popeyes and Churchs globally and
Chesapeake in the U.S. by investing capital to re-image and renovate Company-
operated restaurants in each of the systems, (ii) provide strong operational,
marketing and technological support to franchisees, (iii) deliver operating
efficiencies and economies of scale to its franchisees and (iv) promote the
expansion of points of distribution to non-traditional formats and new markets
for existing brands, and by acquiring and franchising high value/high growth
branded concepts.

     DOMESTIC DEVELOPMENT AGREEMENTS.  Domestic development agreements provide
for the development of a specified number of restaurants within a defined
domestic geographic territory in accordance with a schedule of restaurant
opening dates. Development schedules generally cover three to five years and
typically have benchmarks for the number of restaurants to be opened and in
operation at six- to twelve-month intervals. Area developers currently pay a
development fee of $10,000 for the first restaurant to be developed and $5,000
for each additional restaurant to be developed under the same development
agreement. Such development fees are non-refundable and paid when the area
development agreement is executed. The Company currently offers exclusive and
non-exclusive development agreements. Under exclusive development agreements,
developers are granted a geographic area (the "Development Area") to develop a
Popeyes, Churchs or Chesapeake restaurant within which the Company agrees to
neither open nor grant the right to open to anyone other than the developer
another Popeyes, Churchs or Chesapeake restaurant (as the case may be) until 60
days after the expiration of the development schedule set out in the development
agreement subject, to the other terms of such agreement. The Development Area
generally does not include military bases, public transportation facilities,
toll road plazas, universities, recreational theme parks and the interior
structural confines of shopping malls, even though such facilities may be
located within a given Development Area. If a developer fails to comply with the
development schedule contained in its development agreement, or otherwise
defaults under the development agreement or under any other agreement with the
Company, the Company may, among other things (i) terminate or reduce the
territorial exclusivity in the Development Area or reduce the size of the
Development Area, (ii) terminate the development agreement, (iii) reduce the

                                       13
<PAGE>
 
number of restaurants that the developer can develop under the development
agreement, (iv) accelerate the development schedule, (v) withhold site approval
or (vi) refuse to permit the opening of restaurants under construction. Under
non-exclusive development agreements, the developer is not afforded any
territorial exclusivity and the Company reserves the right to establish or
franchise any restaurants in proximity to the development territory described
under such agreement.

     INTERNATIONAL DEVELOPMENT AGREEMENTS.  The Company enters into development
agreements with qualifying parties to develop Popeyes or Churchs franchised
restaurants in jurisdictions outside of the United States ("International
Development Rights"). International Development Rights may include one or more
countries or limited geographic areas within a particular country. The terms of
the development agreements for International Development Rights are, in most
respects, similar to domestic development agreements. International development
agreements also require the payment of a non-refundable "territorial fee" for
granting development rights in the new country as well as a pre-payment of a
portion of the franchise fee for each franchised restaurant to be developed
under the agreement. International development agreements also include
additional provisions necessary to address the multi-national nature of the
transaction (including foreign currency exchange, taxation matters and
international dispute resolution provisions) and are also subject to
modifications necessary to comply with the requirements of applicable local
laws, such as laws relating to technology transfers, export/import matters and
franchising.

     FRANCHISE AGREEMENTS.  Once a site has been approved by the Company and the
property has been acquired by the developer either by purchase or lease, the
Company and the area developer enter into a franchise agreement under which the
area developer becomes the franchisee for the specific restaurant to be
developed at such site. Current franchise agreements typically provide for
payment of a franchise fee of $15,000 per restaurant. Franchise fees for mass
merchandise locations (including department stores and supermarkets) are
generally $10,000 for the first location and $5,000 for each additional mass
merchandise location under the same development agreement. In addition, the
Popeyes and Churchs franchise agreements require franchisees to pay a 5% royalty
on net restaurant sales and a 3% (with respect to Popeyes) and 4% (with respect
to Churchs) national advertising fund contribution (reduced to a maximum of 1%
if a local advertising co-operative is formed). The Chesapeake franchise
agreements require franchisees to pay a 4% royalty on net restaurant sales and a
2% national advertising fund contribution. Certain of the Company's older
franchise and area development agreements provide for lower royalties and
reduced franchise and area development fees. Such older forms of agreements
constitute a decreasing percentage of all franchise agreements.

     The Company now offers franchise agreements which provide for an area of
limited exclusivity (the "Protected Area") surrounding the Popeyes, Churchs and
Chesapeake franchise in which the Company may neither develop nor grant to
others the right to develop another Popeyes, Churchs or Chesapeake restaurant
(as the case may be), except that the Company generally excepts from such
Protected Area certain specified locations. The Protected Area generally   

                                       14
<PAGE>
 
consists of an area equal to the lesser of (i) a one-mile radius from the
franchised restaurant or (ii) an area surrounding the franchised restaurant,
encompassing a population (residential and/or daytime commercial) of 50,000
people. The Protected Area does not include (i) enclosed shopping malls, (ii)
existing franchised restaurants and/or franchised restaurants for which
franchise agreements were previously granted or (iii) alternative venues,
including transportation facilities, toll roads and major thoroughfares,
educational facilities, institutional dining facilities, governmental
facilities, military bases, amusement parks and other locations, even though
such facilities may be located within the Protected Area.

     All of the Company's franchise agreements require that each restaurant
operates in accordance with the operating procedures, adheres to the menu
established by the Company and meets applicable quality, service and cleanliness
standards. The Company may terminate the franchise rights of any franchisee who
does not comply with such standards. The Company is specifically authorized to
take accelerated action if any franchised restaurant presents a health risk. The
Company believes that maintaining superior food quality, a clean and pleasant
environment and excellent customer service are critical to the reputation and
success of the Popeyes, Churchs and Chesapeake systems and it intends to
aggressively enforce applicable contractual requirements. Franchisees may
contest such terminations.

     The terms of international franchise agreements are substantially similar
to domestic franchise agreements, except that such agreements may be modified to
reflect the multi-national nature of the transaction and to comply with the
requirements of applicable local laws. In addition, royalty rates may differ
from domestic franchise agreements due to the relative size and sophistication
of international franchisees. The international developer is required to
partially pre-pay a franchise fee (typically $20,000) at the time the
development agreement is entered into, along with a development fee (usually
$5,000 to $10,000 for each development commitment).
 
     TURNKEY DEVELOPMENT.  In order to expedite development of domestic
franchised restaurants, the Company may build restaurants in certain markets,
which will be subsequently sold to qualifying franchisees as franchised
restaurants ("Turnkey Units").  In 1997, the Company entered into an agreement
with Banco Popular De Puerto Rico to provide up to $15 million in revolving
construction financing to AFC and permanent financing to qualifying franchisees
for these Turnkey units. The Company expects to have up to 30 sites in various
stages of development during 1998 under the Turnkey Program.

                                       15
<PAGE>
 
MARKETING AND COMMUNITY ACTIVITY

     Popeyes, Churchs and Chesapeake products are marketed to their respective
customer bases using a three-tiered marketing strategy. First, electronic media
(local TV and radio) create awareness for the products and spark consumer
interest in particular product offerings. Second, print media (newspaper ads,
free-standing inserts and direct mail) generate trial by offering a purchase
incentive--often a coupon--to buy a new product or promotional item. Finally,
signage and point-of-purchase materials at Popeyes, Churchs and Chesapeake
restaurants support the promotional activity. Each of Popeyes, Churchs and
Chesapeake offer consumers a new program each month to maintain consumer product
interest. New product introductions and "limited time only" promotional items
also play major sales building roles and create regular repeat customers.

     Both franchised and Company-operated Popeyes, Churchs and Chesapeake
restaurants contribute to a national advertising fund to pay for the development
of marketing materials and to a local advertising fund to support programs in
their local markets. For the fiscal year ended December 28, 1997, the Company
contributed approximately $20.1 million to the Popeyes, Churchs and Chesapeake
advertising funds.

     AFC is also heavily involved in community activities and support programs
that often have an educational theme. Through The AFC Foundation, Inc., a non-
profit foundation, the Company has agreed to sponsor and help construct 200
homes worldwide through Habitat For Humanity, a non-profit sponsor of housing
construction for the poor. In addition, the Company supports the United Negro
College Fund and the Hispanic Association of Colleges and Universities with
promotional fund raisers. Both brands also sponsor Adopt-A-School programs.

COMPETITION

     The QSR industry is intensely competitive with respect to price, customer
service, concept, location, convenience and food quality. The industry is mature
and competition can be expected to increase. In addition, there are many well
established food service competitors with substantially greater financial and
other resources than the Company. Franchised and Company-operated restaurants
compete with a number of national and regional restaurant chains, as well as
with locally-owned restaurants offering low-priced and medium-priced foods.
Convenience stores, grocery stores, delicatessens, food counters, cafeterias and
other purveyors of moderately priced and quickly prepared foods also compete
with the Company. The Company's primary competitor in the quick-service chicken
restaurant market is KFC, which has a majority of the quick-service chicken
restaurant market. The Company's next largest competitors in the quick-service
chicken restaurant market are a number of regional chicken restaurant chains.
From recently gathered industry data, management believes that Company sales are
over five times the sales of the Company's next largest chicken QSR competitor.
Other QSR competitors include hamburger, pizza, sandwich and Chinese 

                                       16
<PAGE>
 
food QSRs, other purveyors of carry-out food and convenience dining
establishments, including national restaurant chains.

     The Company believes that product quality, taste, name recognition,
convenience of location, speed of service, menu variety, price and ambiance are
the most important competitive factors in the QSR industry and that its
restaurants effectively compete in such categories. The Company regularly
monitors its competitors' prices and adjusts its prices and marketing strategy
in light of existing conditions.

MANAGEMENT INFORMATION SYSTEMS

     In 1994, the Company entered into a ten-year outsourcing agreement with IBM
Global Services, a division of IBM ("IGS"). Under this agreement, IGS is in the
process of customizing the Company's management information systems. Typically
not affordable by smaller quick-service restaurant chains, the IGS management
information system provides the Company with the ability to quickly capitalize
on restaurant sales enhancement and profit opportunities. The Company utilizes
its management information systems to (i) minimize waste and control labor
costs, (ii) efficiently schedule labor, (iii) effectively manage inventory and
(iv) analyze product mix and various promotional programs using point-of-sale
information. The IGS agreement allowed the Company to complete the
implementation of a new point-of-sale FasFax(TM) system in each of its Company-
operated restaurants in July 1997. This touch-screen cash register system allows
for a significant increase of timely information on customer trends, sales mix,
inventory management and product pricing. The Company intends to demonstrate to
new and existing franchisees the efficiencies afforded by the FasFax(TM) system
and other new technologies. Management believes that the IGS agreement has
provided the Company with a number of additional opportunities to improve
operational efficiencies. In that regard, the Company will continue to implement
a "back office" automation system to better control food and labor costs. In
1998, management intends to launch AFC Online, an intranet for franchisees that
will provide operational support, a restaurant development roadmap, a business
planning template, marketing information and certain other relevant information
on a 24 hours a day, seven days a week basis. Finally, the IGS agreement has
allowed the Company's numerous departments to join a common computer network
using a common infrastructure. See Notes 9 and 14 to the Company's Consolidated
Financial Statements.

YEAR 2000 ISSUES
 
     In the process of customizing the Company's management information systems,
the Company established procedures to ensure that its new systems were year 2000
compliant. In addition, during 1997 the Company formalized a plan to analyze all
of its financial and operating computer systems to ensure any corrective action
necessary to eliminate problems before the beginning of the year 2000. This plan
includes analyses of existing systems, new systems to be implemented in 1998 and
1999, systems used by its vendors and customers that are needed for the proper
functioning of the Company's systems and all other known Company processes that
use computer systems to function. 

                                       17
<PAGE>
 
While the analysis phase of the plan has not been completed as of December 28,
1997, the Company believes that, with the completion of its system upgrades, a
significant portion of the potential year 2000 issues will be resolved. Although
the analysis is not yet complete, the Company believes that the cost, if any, to
make other systems year 2000 compliant will not be material to its results of
operations.

SUPPLIERS

     Franchisees are generally required to purchase all ingredients, products,
materials, supplies, and other items necessary in the operation of their
businesses solely from suppliers who (i) demonstrate, to the continuing
satisfaction of the Company, the ability to meet the Company's standards and
specifications for such items, (ii) possess adequate quality controls and
capacity to supply franchisees' needs promptly and reliably and (iii) have been
approved in writing by the Company. Notwithstanding the above, Company-operated
restaurants are obligated by various agreements to serve certain Coca-Cola(R) or
Dr Pepper(R) beverages exclusively. The Company also has an agreement with
Diversified Foods and Seasonings, Inc. ("Diversified"), which terminates in
March 2029, under which the Company is required to purchase certain proprietary
products made exclusively by Diversified. Moreover, Diversified is the sole
supplier of certain proprietary products for the Popeyes system. Diversified
sells only to Company approved distributors who in turn sell to franchised and
Company-operated restaurants. In the fiscal year ended December 28, 1997, the
Popeyes system purchased approximately $32.2 million of proprietary products
made by Diversified. The Company recently settled an action brought by
Diversified relating to the Diversified supply agreement. See "Item 3. Legal
Proceedings". The Popeyes and Churchs systems purchase fresh chicken from 14
suppliers from 33 plant locations.

    Supplies are generally provided to franchised and Company-operated
restaurants in the Popeyes and Churchs systems pursuant to supply agreements
negotiated by Popeyes Operators Purchasing Cooperative Association, Inc.
("POPCA") and Churchs Operators Purchasing Association, Inc. ("COPA"),
respectively, each a not-for-profit corporation that was created for the purpose
of consolidating the collective purchasing power of the franchised and Company-
operated restaurants and negotiating favorable terms therefor. COPA also
purchases certain ingredients and supplies for Chesapeake franchised and 
Company-operated restaurants in order to further leverage the collective buying
power of AFC. The purchasing cooperatives are not obligated to purchase, and do
not bind their members to commitments to purchase, any supplies. Membership in
each cooperative is open to all franchisees. Since 1995, the Company's franchise
agreements have required that each franchisee joins its respective purchasing
cooperative as a member. All Company-operated Popeyes and Churchs restaurants
are members of POPCA or COPA, as the case may be. Substantially all of the
Company's domestic franchisees participate in POPCA or COPA.

                                       18
<PAGE>
 
TRADEMARKS AND LICENSES

     The Company owns a number of trademarks and service marks that have been
registered with the United States Patent and Trademark Office, including the
marks Popeyes(R), Churchs(R), Popeyes Chicken and Biscuits(R), Chesapeake Bagel
Bakery(R) and each brand's logo utilized by the Company and its franchisees in
virtually all Popeyes, Churchs and Chesapeake restaurants domestically. The
Company also has trademark applications pending for a number of additional
marks, including Gotta Love It(TM), Day of Dreams(TM) and Franchisor of 
Choice(TM). In addition, the Company has registered or made application to
register the marks (or, in certain cases, the marks in connection with
additional words or graphics) in approximately 100 foreign countries, although
there can be no assurance that any mark is registrable in every country
registration is sought. The Company considers its intellectual property rights
to be important to its business and actively defends and enforces them.

     FORMULA AGREEMENT.  The Company has a formula licensing agreement, as
amended (the "Formula Agreement"), with Alvin C. Copeland ("Copeland"), the
former owner of the Popeyes and Churchs restaurant systems, and Diversified,
which calls for the worldwide exclusive licensing to the Popeyes system of the
spicy fried chicken formula and certain other ingredients used in Popeyes
products. The Company recently settled an action brought by Copeland and
Diversified in connection with the Formula Agreement. See "Item 3. Legal
Proceedings". The Formula Agreement provides for monthly royalty payments of
$237,500 until April 1999, and, thereafter, monthly royalty payments of $254,166
until March 2029.

     KING FEATURES AGREEMENTS.  The Company currently has a number of domestic
and international agreements with The Hearst Corporation, King Features
Syndicate Division ("King Features") under which the Company has the exclusive
license to use the image and likeness of the cartoon character "Popeye" (and
certain companion characters such as "Olive Oyl") in connection with the
operation of franchised and Company-operated Popeyes restaurants worldwide.
Under the current agreements, the Company is obligated to pay to King Features a
royalty of 0.1% of the first $1 billion of Popeyes systemwide sales and 0.05%
for the next $2 billion of such sales. The King Features agreements
automatically renew annually.

ACQUISITION STRATEGY

     One of the Company's core strategies is to grow through the acquisition of
additional high value/high growth franchiseable concepts, leveraging the
implementation of such concepts over its existing franchise system
infrastructure. In that regard, the 1997 Credit Facility (see Note 8 in the
footnotes to the Consolidated Financial Statements) includes a $100 million
Acquisition Facility. To implement this strategy successfully, the Company will
be dependent on its ability to identify and acquire such concepts and to
successfully integrate the operation of such concepts into the Company. There
can be no assurance that the Company will be able to identify 

                                       19
<PAGE>
 
appropriate concepts or that such concepts will be available on terms and at
prices that will be attractive and profitable to the Company.

EXPANSION; DEPENDENCE ON FRANCHISEES AND DEVELOPERS
 
     The Company's global strategy will depend heavily on growing its franchise
operations. At December 28, 1997, the Company franchised 1,574 Popeyes, Churchs
and Chesapeake restaurants domestically and 468 Popeyes and Churchs restaurants
internationally. The Company's success is dependent upon its franchisees and the
manner in which they develop and operate Popeyes, Churchs and Chesapeake
restaurants. As the Company expands it will also need to find new franchisees
who are capable of promoting the Company's strategy. The opening and success of
franchised restaurants will depend on various other factors, including the
availability of suitable sites, the negotiation of acceptable lease or purchase
terms for new locations, permitting and regulatory compliance, the ability to
meet construction schedules, the financial and other capabilities of the
Company's franchisees and developers, the ability of the Company to manage this
anticipated expansion and hire and train personnel, and general economic and
business conditions. Not all of the foregoing factors are within the control of
the Company or its franchisees or developers.

INTERNATIONAL OPERATIONS
 
     As of December 28, 1997, the Company franchises 468 restaurants to
franchisees in 23 foreign countries and plans to expand its foreign franchising
program significantly in the future. There are no Chesapeake operations outside
the U.S. The Company does not own any property, operate any restaurants or have
equity ownership in any companies that are located in foreign countries.
Included in the Company's revenues are foreign franchise royalties and other
fees that are based, in part, on sales generated by its foreign franchised
restaurants, including a significant number of franchised restaurants in Asia.
Therefore, the Company is exposed, to a limited degree, to changes in
international economic conditions and currency fluctuations. The Company has not
historically and did not at the end of 1997 maintain any hedges against foreign
currency fluctuations. Losses recorded by the Company during the past three
years related to foreign currency fluctuations have not been material to the
Company's results of operations. For fiscal years 1995, 1996 and 1997, royalties
and other revenues from foreign franchisees represented 2.2%, 2.4% and 2.4%,
respectively, of total revenues of the Company.

FOOD SERVICE INDUSTRY
 
     Food service businesses are often affected by changes in consumer tastes,
national, regional and local economic conditions, demographic trends, traffic
patterns and the type, number and location of competing restaurants. Multi-unit
food service chains such as Popeyes, Churchs and Chesapeake can also be
adversely affected by publicity resulting from food quality, illness, injury or
other health concerns or operating issues stemming from just one restaurant or a
limited number of restaurants. 

                                       20
<PAGE>
 
Dependence on frequent deliveries of fresh food products also subjects food
service businesses such as the Company to the risk that shortages or
interruptions in supply caused by adverse weather or other conditions could
adversely affect the availability, quality and cost of ingredients. In addition,
material changes in, or the Company's or its franchisees' failure to comply
with, applicable Federal, state and local government regulations, and such
factors as inflation, increased food, labor and employee benefits costs, such as
the recent, Federally-mandated increase in the minimum wage, regional weather
conditions and the unavailability of experienced management and hourly employees
may also adversely affect the food service industry in general and the Company's
results of operations and financial condition in particular.

FLUCTUATIONS IN COST OF CHICKEN

     The Company's and its franchisees' principal raw material is fresh chicken.
For both fiscal years ended December 29, 1996 and December 28, 1997,
approximately 60% of the Company's restaurant cost of sales were attributable to
the purchase of fresh chicken. As a result, the Company is significantly
affected by increases in the cost of chicken, which can be affected by, among
other factors, the cost of grain and overseas demand for chicken products. Due
to extremely competitive conditions in the QSR industry, following increases in
raw material costs such as chicken, the Company has generally not raised retail
prices sufficiently to pass all such costs on to the consumer. While the
Company's purchase agreements with its fresh chicken suppliers generally provide
for a "ceiling", or highest price, and a "floor", or lowest price, that the
Company will pay for chicken over the contract term, the ceilings are generally
set at prices well above the current market price, exposing the Company to a
risk of price increases. Additionally, such supply contracts are generally for
one to two years, thereby exposing the Company to regular cost increases if the
price of fresh chicken continues to rise.

INSURANCE

     The Company carries property, liability, business interruption, crime, and
workers' compensation insurance policies, which it believes are customary for
businesses of its size and type. Franchisees are also required to maintain
certain minimum standards of insurance with insurance companies satisfactory to
the Company pursuant to their franchise agreements, including commercial general
liability insurance, workers' compensation insurance, all risk property and
casualty insurance and automobile insurance. Under the current form of franchise
agreement, such insurance must be issued by insurers approved by the Company.

SEASONALITY

     The Company has historically experienced the strongest operating results at
Popeyes, Churchs and Chesapeake restaurants during the summer months while
operating results have been somewhat lower during the winter season. Certain
holidays and inclement winter weather reduce the volume of consumer traffic at
quick-service restaurants and may impair the ability of certain restaurants to
conduct regular operations for short periods of time.

                                       21
<PAGE>
 
REGULATION

     The Company is subject to various Federal, state and local laws affecting
its business, including various health, sanitation, fire and safety standards.
Newly constructed or remodeled restaurants are subject to state and local
building code and zoning requirements. In connection with the remodeling and
alteration of the Company's restaurants, the Company may be required to expend
funds to meet certain Federal, state and local regulations, including
regulations requiring that remodeled or altered restaurants be accessible to
persons with disabilities. Difficulties or failures in obtaining the required
licenses or approvals could delay or prevent the opening of new restaurants in
particular areas.

     The Company is also subject to the Fair Labor Standards Act and various
state laws governing such matters as minimum wage requirements, overtime and
other working conditions and citizenship requirements. A significant number of
the Company's food service personnel are paid at rates related to the Federal
minimum wage and increases in the minimum wage, including those recently enacted
by the Federal government, have increased the Company's labor costs.

     Certain states and the Federal Trade Commission require franchisors such as
the Company to transmit specified disclosure statements to potential franchisees
before granting a franchise. Additionally, some states require franchisors to
register their franchise with the state before it may offer a franchise. The
Company believes that its Uniform Franchise Offering Circulars (together with
any applicable state versions or supplements) comply with both the Federal Trade
Commission guidelines and all applicable state laws regulating franchising in
those states in which it has offered franchises. The Company is also subject to
various Federal, local and state laws regulating the discharge of pollutants
into the environment. The Company believes that it conducts its operations in
substantial compliance with applicable environmental laws and regulations as
well as other applicable laws and regulations governing its operations.

ENVIRONMENTAL MATTERS

     Approximately 200 of the Company's owned and leased properties are known or
suspected to have been used by prior owners or operators as retail gas stations,
and a few of these properties may have been used for other environmentally
sensitive purposes. Many of these properties previously contained underground
storage tanks ("USTs") and some of these properties may currently contain
abandoned USTs. As a result of the use of oils and solvents typically associated
with automobile repair facilities and gas stations, it is possible that
petroleum products and other contaminants may have been released at these
properties into the soil or groundwater. Under applicable Federal and state
environmental laws, the Company, as the current owner or operator of these
sites, may be jointly and severally liable for the costs of investigation and
remediation of any such contamination. As a result, after an analysis of its
property portfolio, including testing of soil and groundwater at a
representative sample of its facilities, the Company believes it has accrued
adequate reserves for environmental remediation liabilities. 

                                       22
<PAGE>
 
While the Company is currently not subject to any administrative or court order
requiring remediation at any of its properties, the Company is considering
active remediation at a limited number of facilities containing USTs.

EMPLOYEES AND PERSONNEL

     As of December 28, 1997, the Company employed approximately 1,800 full-time
salaried employees and approximately 9,600 full-time and part-time hourly
employees. Of the Company's full-time salaried employees, 70 are involved in
overseeing restaurant operations, 1,300 are involved in the management of
individual restaurants and all remaining salaried employees are responsible for
corporate administration, franchise administration and business development.
None of the Company's employees are covered by a collective bargaining
agreement. The Company believes that the dedication of its employees is critical
to its success, and that its relationship with its employees is good.

                                       23
<PAGE>
 
ITEM 2.    PROPERTIES

     The Company either owns or leases the land and buildings for its Company-
operated restaurants.  In addition, in certain circumstances, the Company owns
or leases land and buildings which it then leases or subleases to its
franchisees and third parties.  While the Company expects to continue to lease
many of its sites in the future, the Company also may purchase the land and/or
buildings for restaurants to the extent acceptable terms are available.  The
majority of the Company's restaurants are located in retail community shopping
centers and freestanding, well-trafficked locations.

     Restaurants leased to the Company are typically leased under "triple net"
leases that require the Company to pay real estate taxes, maintenance costs and
insurance premiums and, in some cases, to pay percentage rent based on sales in
excess of specified amounts.  Generally, the Company's leases have initial terms
of 20 years with options to renew for two additional five-year periods.  Typical
leases or subleases by the Company to franchisees are triple net to the
franchisee, provide for a minimum rent, based upon prevailing market rental
rates, and have a term that usually coincides with the term of the franchise
agreement for the location, often being 20 years with renewal options.  Such
leases are typically cross-defaulted against the corresponding franchise
agreement for that site.
 
     The following table sets forth the locations by state of the Popeyes
Company-operated restaurants as of December 28, 1997:

<TABLE>
<CAPTION>
                                                    Land
                                        Land and   and/or
                                        Building  Building
                                         Owned     Leased   Total
                                        --------  --------  -----
     <S>                                <C>       <C>       <C>
     Texas..........................          19        40     59
     Louisiana......................           3        36     39
     Georgia........................           2        19     21
                                              --        --    ---
       Total Popeyes................          24        95    119
                                              ==        ==    ===
</TABLE>

                                       24
<PAGE>
 
     The following table sets forth the locations by state of the Churchs
Company-operated restaurants as of December 28, 1997:

<TABLE>
<CAPTION>
                                           Land
                               Land and   and/or
                               Building  Building
                                Owned     Leased   Total
                               --------  --------  -----
     <S>                       <C>       <C>       <C>
     Texas...................    147       99      246
     Georgia.................     32       17       49
     Louisiana...............     21       19       40
     Alabama.................     23       11       34
     Arizona.................     15        9       24
     Florida.................     21        2       23
     Mississippi.............     11        5       16
     Oklahoma................     15        1       16
     Tennessee...............     11        1       12
     New Mexico..............      5        2        7
     Missouri................      6        -        6
     Arkansas................      4        1        5
     Kansas..................      2        -        2
                                 ---      ---      ---
       Total Churchs.........    313      167      480
                                 ===      ===      ===
</TABLE>


     The following table sets forth the locations by state of the Chesapeake
 Company-operated restaurants as of December 28, 1997:

<TABLE>
<CAPTION>
                                                            Land         
                                                Land and   and/or        
                                                Building  Building       
                                                 Owned     Leased   Total
                                                --------  --------  -----
     <S>                                        <C>       <C>       <C>  
      Georgia...............................           -         1      1
                                                --------  --------  -----
       Total Chesapeake.....................           -         1      1
                                                ========  ========  ===== 
</TABLE>


     The Company's headquarters are located in approximately 102,000 square feet
of leased and subleased office space in Atlanta, Georgia.  The leased space,
covering approximately 87,000 square feet, is subject to extensions through
2013, and the subleased space is subject to extensions through 2003.  The
company's Popeyes division will be relocating to another facility in Atlanta,
Georgia starting July 1, 1998.  The Company believes that its existing
headquarters provides sufficient space to support its current needs.  The
Company's accounting and computer facilities and its Ultrafryer Systems
manufacturing facilities are located in San Antonio, Texas and are housed in
three buildings that are located on approximately 16 acres of land owned by the
Company.

     Substantially all of the properties and assets of the Company are pledged
as collateral against the Company's bank credit facility (See Note 8 to the
Company's Consolidated Financial Statements).

                                       25
<PAGE>
 
ITEM 3.   LEGAL PROCEEDINGS

     In June 1996, the Company was named as a defendant to a certain lawsuit
commenced by Alvin C. Copeland and Diversified against Flavorite Laboratories,
Inc. ("Flavorite") alleging misappropriation of certain trade secrets and
tortious interference with contractual relations, among other things, with
respect to the formula used in the preparation of Popeyes fried chicken products
and the supply of certain ingredients used in such products.  In June 1997, this
lawsuit was settled and, among other things, the parties agreed (a) to extend
the term of the existing Diversified supply agreement until March 2029, subject
to further renewal, and (b) that the Formula Agreement will be extended through
March 2029 at the monthly royalty rate in effect in 1999.  See "Item 1.
Business --Suppliers" and "--Trademarks and Licenses".
 
     In July 1997, CP Partnerships ("CP") filed a complaint against the Company
alleging patent infringement regarding the design of the proprietary gas fryer
manufactured by its Ultrafryer Systems division.  Due to the early stages of
this dispute, the ultimate liability, if any, to the Company cannot be
quantified. It is management's belief that the final outcome will not have a
material adverse effect on the Company's consolidated financial position or
results of operations.

     While the Company is party to a number of other pending legal proceedings
that have arisen in the ordinary course of its business, management does not
believe that the Company is a party to any pending legal proceeding, the
resolution of which would have a material adverse effect on the Company's
financial condition or results of operations.


ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     Not applicable.

                                       26
<PAGE>
 
                                   PART II.


ITEM 5.   MARKET FOR COMMON EQUITY AND RELATED STOCK-HOLDER MATTERS

     There is no established public trading market for the common stock of the
Company.  As of March 15, 1998, the number of record holders of the Company's
common stock was 34,448,604.

     The Company has not declared or paid cash dividends to its shareholders.
The Company anticipates that all of its earnings in the near future will be
retained for the development and expansion of its business and, therefore, does
not anticipate paying dividends on its common stock in the foreseeable future.
Declaration of dividends on the common stock will depend, among other things,
upon levels of indebtedness, future earnings, the operating and financial
condition of the Company, its capital requirements and general business
conditions.  The agreements governing the Company's indebtedness contain
provisions which restrict the ability of the Company to pay dividends on its
common stock.  See "Item 7.  Management's Discussion and Analysis of Financial
Condition and Results of Operations - Liquidity and Capital Resources."

                                       27
<PAGE>
 
ITEM 6.  SELECTED CONSOLIDATED FINANCIAL DATA
 
     The following table sets forth selected historical consolidated financial
information for the Company for the periods and the dates indicated.  The
balance sheet data and statement of operations data for the years ended December
26, 1993, December 25, 1994, December 31, 1995, December 29, 1996 and December
28, 1997 set forth below have been derived from the financial statements of the
Company, which have been audited by Arthur Andersen LLP, independent public
accountants.  This selected historical consolidated financial information should
be read in conjunction with, and is qualified in its entirety by (i)
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and (ii) the audited Consolidated Financial Statements for the
Company and the notes thereto, each of which is included elsewhere in this
report.

<TABLE>
<CAPTION>
                                                       Year Ended (1)
                             ----------------------------------------------------------------------
                             December 26,  December 25,   December 31,  December 29,   December 28,
                                 1993         1994            1995         1996            1997
                             ------------  ------------   ------------  ------------   ------------
<S>                          <C>           <C>            <C>           <C>            <C>
REVENUES:
   Restaurant sales........  $   379,745   $   401,855    $   426,707   $   430,280    $   403,285
   Revenues from
    franchising............       37,198        41,581         47,916        51,336         63,650
   Revenues from
    manufacturing..........        7,718        12,026          9,969        11,431          7,647
   Other revenues..........        9,029         8,252          8,320         8,005          8,766
                             ------------  ------------   ------------  ------------   ------------
    Total revenues.........      433,690       463,714        492,912       501,052        483,348

COSTS AND EXPENSES:
   Restaurant cost of sales      118,997       133,893        139,286       142,199        131,374
   Restaurant operating
    expenses...............      207,303       206,862        215,391       212,579        197,803
   Manufacturing cost of
    sales..................        8,401        11,705          7,273         8,867          5,032
   General and
    administrative.........       65,837        72,249         80,002        77,614         80,485
   Executive compensation
    award (2)..............            -             -         10,647             -              -
   Depreciation and
    amortization...........       24,892        25,438         28,665        30,904         33,803
   Gain on sale of fixed
    assets from
    AFDC transaction.......            -             -              -             -         (5,319)
                             ------------  ------------   ------------  ------------   ------------
      Total costs and
       expenses............      425,430       450,147        481,264       472,163        443,178
                             ------------  ------------   ------------  ------------   ------------

INCOME FROM OPERATIONS.....        8,260        13,567         11,648        28,889         40,170

OTHER EXPENSES:............
   Interest, net...........       19,246        19,172         23,444        15,875         20,645
                             ------------  ------------   ------------  ------------   ------------

NET INCOME (LOSS) BEFORE
 INCOME
   TAXES AND EXTRAORDINARY
    LOSS...................      (10,986)       (5,605)       (11,796)       13,014         19,525
   Income tax (expense)
    benefit................        3,216           553          2,969        (5,163)        (8,525)
                             ------------  ------------   ------------  ------------   ------------
NET INCOME (LOSS) BEFORE
  EXTRAORDINARY LOSS.......      (7,770)        (5,052)        (8,827)        7,851         11,000
   Extraordinary loss, net
of taxes (3)...............        (277)             -              -        (4,456)             -
                             ------------  ------------   ------------  ------------   ------------

NET INCOME (LOSS)..........      (8,047)        (5,052)        (8,827)        3,395         11,000

8% Preferred Stock
 dividends.................       4,460          4,467          4,555         1,316              -
10% Preferred Stock
 dividends
 payable in kind...........           -              -              -         3,956          2,240
Accelerated accretion of
 8% Preferred
 Stock discount upon
  retirement...............           -              -              -         8,719              -
Accretion of 8% Preferred
 Stock discount............       1,967          2,250          2,571           813              -
                             ------------  ------------   ------------  ------------   ------------
NET INCOME (LOSS)
 ATTRIBUTABLE
 TO COMMON STOCK...........  $  (14,474)   $   (11,769)   $   (15,953)  $   (11,409)   $     8,760
                             ============  ============   ============  ============   ============

OTHER FINANCIAL DATA:
   EBITDA, as defined (4)..  $   34,731    $    43,435    $    55,342   $    64,866    $    74,017
   EBITDA margin (5).......         8.0%           9.4%          11.2%         12.9%          15.3%
</TABLE>

                                       28
<PAGE>
 
<TABLE>
<CAPTION> 
<S>                          <C>           <C>            <C>           <C>            <C> 
CASH FLOWS PROVIDED BY
 (USED IN):
   Operating activities....      27,011         22,673         28,031        47,801         52,515
   Investing activities....      (9,462)       (11,493)       (20,114)      (29,388)       (35,782)
   Financing activities....     (19,147)       (17,530)       (10,721)      (12,806)        (2,985)
   Cash capital
    expenditures (6)
    Maintenance capital
      expenditures.........  $    6,808    $     5,050    $     5,483   $     6,010    $     7,756
    Re-images and
     renovation............       2,985         10,267         15,502        15,342         13,356
    New restaurant
     development...........       1,831          1,999          2,272         3,215          4,588
    Other..................       5,979          3,496          1,739         9,384         16,436  
     Total cash capital
                             ------------  ------------   ------------  ------------   ------------
        expenditures.......  $   17,603    $    20,812    $    24,996   $    33,951    $    42,136

RATIO OF EARNINGS TO FIXED
 CHARGES (7)...............           -              -              -          1.29%          1.64%

BALANCE SHEET DATA:
   Total assets............  $  348,852    $   327,494    $   328,645   $   339,668    $   380,002
   Total debt and capital
    lease
   obligations.............     201,810        193,646        204,025       151,793        243,882
   Mandatorily redeemable
    preferred
   stock...................      41,647         43,897         46,468        59,956              -
   Total shareholders equity
    (deficit)..............       4,591         (6,707)       (21,665)       37,902         48,459

RESTAURANT DATA
 (UNAUDITED) (8):
   Systemwide restaurant
   sales (in thousands):
    Popeyes................  $  601,389    $   649,880    $   710,840   $   762,108    $   853,078
    Churchs................     552,629        590,261        647,746       675,996        723,988
    Chesapeake Bagel.......           -              -              -             -         50,878
                             ------------  ------------   ------------  ------------   ------------
     Total.................  $1,154,018    $ 1,240,141    $ 1,358,586   $ 1,438,104    $ 1,627,944
                             ============  ============   ============  ============   ============

   Systemwide restaurant
    units:              
    Popeyes................         814            907            964         1,021          1,131
    Churchs................       1,078          1,165          1,219         1,257          1,356
    Chesapeake Bagel.......           -              -              -             -            155
                             ------------  ------------   ------------  ------------   ------------
     Total.................       1,892          2,072          2,183         2,278          2,642
                             ============  ============   ============  ============   ============

   Systemwide percentage
    change              
    in comparable
    restaurant sales(9):
    Popeyes................        (0.4)%          1.4%           1.6%          1.1%           3.3%
    Churchs................         2.4%           4.8%           3.9%          2.8%           3.9%

   Total commitments       
    outstanding,           
     end of period (10)....         668          1,047          1,083         1,319          1,715
</TABLE>

(1)  The company has a 52/53-week fiscal year ending on the last Sunday in
     December which normally consists of 13 four-week periods. The fiscal year
     ended December 31, 1995 included 53 weeks of operations.

(2)  During 1995, the Board of Directors granted a special award of $10.0
     million to the CEO of the Company and his designees contingent upon the
     happening of certain events related to a recapitalization of the Company.
     See "Item 11. Executive Compensation -- Note (2)". The award became payable
     at the time of the Recapitalization. This award was paid in 1996 in
     approximately 3.0 milion shares of the Company's common stock valued at
     $3.317 per share, the market value of the Company's common stock at the
     date of issuance. As a result of the Recapitalization, certain senior
     executive officers became fully vested in certain stock options pursuant to
     the terms of the 1992 Stock Option Plan resulting in a recognition of
     $647,000 of compensation expense in 1995.


(3)  The extraordinary loss recorded in fiscal years 1993 and 1996 represents
     the loss associated with the prepayment of certain debt obligations of the
     company, net of related income tax effects.

(4)  EBITDA is defined as income from operations plus depreciation and
     amortization; adjusted for non-cash items related to gains/losses on asset
     dispositions and write-downs, compensation expense related to stock option
     activity (deferred compensation), the executive compensation award (see
     Note 2) and non-cash officer notes receivable items related to the
     executive compensation award. EBITDA, as defined, should not be construed
     as a substitute for income from operations or as a better indicator of
     liquidity than cash flow from operating activities, which is determined in
     accordance with generally accepted accounting principles. EBITDA, as
     defined, is included herein to provide additional information with respect
     to the ability of the Company to meet its future debt service, capital
     expenditure and working capital requirements. In addition, management
     believes that certain investors find EBITDA, as defined, to be a useful
     tool for measuring the ability of the Company to service its debt. EBITDA,
     as defined, is not necessarily a measure of the Company's ability to fund
     its cash needs. See the Consolidated Statements of Cash Flows of the
     Company and the related Notes to the Consolidated Financial Statements
     thereto attached.

(5)  EBITDA margin represents EBITDA, as defined, divided by total revenues.

                                       29
<PAGE>
 
(6)  Capital expenditures (excluding expenditures funded through capital leases)
     have been segregated into the following categories to provide additional
     information:
     .    Maintenance capital expenditures-represents day to day expenditures
          related to restaurant equipment replacements and general restaurant
          capital improvements.
     .    Re-images and renovation-represents significant restaurant renovations
          and upgrades pursuant to the Company's re-imaging and renovation
          activities.
     .    New restaurant development-represents new Company-operated restaurant
          construction and development.
     .    Other-represents capital expenditures, at various corporate offices
          and new restaurant equipment such as fryers and security systems.

(7)  The company had a deficiency of earnings to fixed charges for the fiscal
     years December 26, 1993, December 25, 1994 and December 31, 1995, of
     approximately $11,128,000, $5,869,000 and $12,284,000, respectively.
     Earnings consist of income (loss) before taxes, plus fixed charges
     (excluding capitalized interest). Fixed charges consist of interest
     expense, amortization of debt issuance cost and debt discount, preferred
     stock dividend requirements and accretion (including related tax effects),
     and one-third of rent expense on operating leases considered representative
     of the interest factor attributable to rent expense.

(8)  Represents restaurant sales for all franchised and Company-operated
     restaurants. Sales information for franchised restaurants is as reported by
     franchisees or, in some instances, estimated by the Company based on other
     data, and is unaudited.

(9)  Comparable sales figures are not provided for Chesapeake Bagel for the
     periods presented, since the Company did not acquire the franchise rights
     until May 1997.

(10) Commitments represent commitments to open franchised restaurants, as set
     forth in development agreements. On a historical basis, a number of such
     commitments have not resulted in restaurant openings. There can be no
     assurance that parties to development agreements will open their respective
     number of restaurants.

                                       30
<PAGE>
 
ITEMS 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
          RESULTS OF OPERATIONS
 
     This Annual Report on Form 10-K contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities and Exchange Act of 1934, as amended. Such 
forward-looking statements relate to the plans, objectives and expectations of
the Company for future operations. In light of the risks and uncertainties
inherent in any discussion of the Company's expected future performance or
operations, the inclusion of forward-looking statements in this report should
not be regarded as a representation by the Company or any other person that
these will be realized. Such performance could be materially affected by a
number of factors, including without limitation those factors set forth in the
"Item 1. Business" section in this filing.

ACQUISITIONS AND DIVESTITURES

     AFDC TRANSACTION

     On March 24, 1997 the Company closed a transaction (the "AFDC Transaction")
with Atlanta Franchise Development Company ("AFDC") whereby the Company sold the
rights to operate 100 previously Company-operated Churchs restaurants in eight
domestic markets to AFDC, which is now the Company's largest domestic
franchisee. The Company also sold the land, building and equipment for 51 of
these restaurants, and it sold the building and equipment and leased the land
for 49 of the restaurants to AFDC. The Company received approximately $19.9
million in cash, along with a warrant to acquire, for nominal consideration, a
5.0% equity interest in AFDC. In connection with the AFDC Transaction, AFDC has
committed to (i) re-image and renovate all 100 restaurants, (ii) develop 100
additional Churchs restaurants and (iii) install new point-of-sale systems at
all of its restaurants. As a result of this transaction, the Company recorded
$2.5 million in franchise fees and approximately $5.3 million of gain associated
with the sale of the property in the second quarter of 1997. Included in the
$19.9 million payment was $1.0 million representing the development fees on the
additional 100 Churchs restaurants which will be developed by AFDC over the next
ten years. These development fees were deferred and will be taken into income as
the restaurants open.

     During 1996, these restaurants contributed $54.4 million in sales and $5.0
million in income to operations to the Company. Based upon 1996 sales figures,
the Company would have received approximately $2.4 million in royalty fees and
$0.6 million in rental income from AFDC during 1996 had these restaurants been
franchised units. The Company's capital expenditures were reduced by
approximately $11.0 million in 1997 because the planned re-imaging and
renovation of these restaurants will be funded by AFDC. Management believes it
is unlikely that the Company will originate another sale of restaurants of this
magnitude in the foreseeable future.

                                       31
<PAGE>
 
     CHESAPEAKE BAGEL ACQUISITION

     On May 5, 1997, the Company acquired the franchise business and rights of
Chesapeake Bagel from The American Bagel Company. As a result of this
acquisition, the Company became the franchisor of 158 franchised Chesapeake
restaurants located primarily in Washington D.C., Maryland and Virginia. The net
purchase price of the acquisition was approximately $11.8 million, plus a
potential earn out of up to $3.5 million, contingent upon the number of
restaurants which open over the next five years out of the existing pool of
franchise commitments. Substantially all of the purchase price was allocated to
intangible assets including franchise rights and trademarks. Based upon 1996
unaudited financial information received from Chesapeake ,royalty revenue and
operating income generated from this acquisition would have been approximately
$2.0 million and $0.6 million, respectively, had Chesapeake been owned by the
Company in 1996. 
 
     PINETREE FOODS ACQUISITION
 
     On February 10, 1998 the Company acquired the assets of Pinetree Foods,
 Inc. ("Pinetree") based in Asheville, North Carolina. The assets of Pinetree
 included 81 franchised restaurant units located primarily in North Carolina,
 South Carolina and Georgia. The assets were acquired in cash for a total
 purchase price of $24.3 million, with a significant portion of the purchase
 price allocated to an intangible asset - goodwill. The Company borrowed $16.0
 million under its $100.0 million acquisition facility in order to complete the
 transaction. A majority of the restaurant units will be converted from their
 current franchised brand into Company-operated Popeyes. The remaining
 restaurant units will be closed. The acquisition will provide Popeyes with an
 opportunity to grow in geographical areas in which it formerly had little or no
 presence.
 
     SEATTLE COFFEE COMPANY ACQUISITION

     On March 18, 1998, the Company acquired all of Seattle Coffee Company's
("SCC") common stock for a purchase price of approximately $70 million plus the
assumption of approximately $5 million of debt. The Company paid approximately
$41 million in cash funded by its Acquisition Facility (See Note 8 to the
consolidated financial statements) and approximately $29 million in AFC common
stock. Included in the purchase price is a contingent payment up to $3.8
million, based upon SCC operations achieving a level of earnings, as defined in
the agreement, over a 52-week period from October 1, 1997 to September 30, 1998.

     SCC has two wholly-owned operating subsidiaries, Seattle's Best Coffee,
Inc. and Torrefazione Italia, Inc.  As a result of the merger, AFC will acquire
(i) a coffee roasting and packaging facility, (ii) 58 Company-operated cafes 

                                       32
<PAGE>
 
and 10 franchised cafes under the Seattle's Best and Torrefazione Italia brands,
(iii) a wholesale business (including 13 offices) and more than 5,000 wholesale
accounts and (iv) a soon-to-be-opened Chicago distribution center.
 
OPERATING RESULTS

     REVENUES

     The Company's revenues consist primarily of four elements: (i) restaurant
sales at Company-operated restaurants, (ii) revenues from franchising, (iii)
revenues from manufacturing and (iv) other revenues.

     RESTAURANT SALES.  The Company's restaurant sales consist of gross cash
register receipts at Company-operated restaurants, net of sales tax.

     REVENUES FROM FRANCHISING.  The Company earns franchise revenues through
three types of agreements: (i) domestic development agreements, (ii)
international development agreements and (iii) franchise agreements. Domestic
development fees, international development fees and franchise fees are recorded
as deferred revenues when received and are recognized as revenue when the
restaurants covered by the fees are opened and/or all material services or
conditions relating to the fees have been substantially performed or satisfied
by the Company. The Company's standard franchise agreement also includes the
payment of a royalty fee based on net restaurant sales of franchisees. The
Company benefits from increases in franchised restaurant sales since it collects
a percentage of sales as royalties from franchisees. The royalty percentages
vary by franchisee, depending on the franchise agreement, with an average
royalty of approximately 4.4%. See "Item 1. Business--Franchise Development".

     REVENUES FROM MANUFACTURING.  The Company's revenues from manufacturing
consist primarily of sales of proprietary fryers and other custom-fabricated
restaurant equipment from its manufacturing business to distributors and
franchisees.

     OTHER REVENUES.  The Company's other revenues consist of net rental income
from properties owned and leased by the Company which are leased or subleased to
franchisees and third parties and interest income earned on notes receivable
from franchisees and third parties.

     OPERATING COSTS AND EXPENSES

     RESTAURANT COST OF SALES.  The Company's cost of sales consists of food and
paper costs (including napkins, straws, plates, take-out bags and boxes). The
primary elements affecting cost of sales are sales volumes and chicken prices.
Other factors such as the Company's menu pricing, product mix, the amount of
dark meat purchased and promotional activities can also materially affect the
level of cost of sales as well as cost of 

                                       33
<PAGE>
 
sales as a percentage of restaurant sales. Chicken prices are seasonal and are
normally higher during the summer months when demand for chicken is at its peak.

     RESTAURANT OPERATING EXPENSES.  Restaurant operating expenses are comprised
of personnel expenses, occupancy expenses, marketing expenses and other
operating expenses incurred at the restaurant level.
 
     MANUFACTURING COST OF SALES.  Manufacturing cost of sales represent the
cost of raw materials and direct labor used to manufacture the restaurant
equipment sold to franchisees and third parties and direct manufacturing
overhead applied during the manufacturing process.

     GENERAL AND ADMINISTRATIVE.  The Company's general and administrative
expenses consist of personnel expenses, occupancy expenses and other expenses
incurred at the corporate level. Corporate level expenses are primarily incurred
at the corporate offices of the Company in Atlanta, Georgia and San Antonio,
Texas along with those incurred by field executives located throughout the
United States.

     DEPRECIATION AND AMORTIZATION.  The Company's depreciation consists of the
depreciation of buildings, leasehold improvements and equipment owned by the
Company, and amortization consists mainly of the amortization of intangible
assets.

                                       34
<PAGE>
 
RESULTS OF OPERATIONS

     The following table presents selected revenues and expenses as a percentage
of total revenues for the Company's audited Consolidated Statements of
Operations for the fiscal years ended December 31, 1995, December 29, 1996 and
December 28, 1997.

                       PERCENTAGE RESULTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                            Year Ended (1)
                                      ------------------------------------------------------------
                                      December 31,           December 29,             December 28,
                                          1995                   1996                     1997
                                          ----                   ----                     ----  
<S>                                   <C>                    <C>                      <C>             
REVENUES:
 Restaurant sales...................      86.6  %                85.9  %                  83.4  %
 Revenues from franchising..........       9.7                   10.2                     13.2
 Revenues from manufacturing........       2.0                    2.3                      1.6
 Other revenues.....................       1.7                    1.6                      1.8
                                         -------                -------                  -------
  Total revenues....................     100.0  %               100.0  %                 100.0  %
                                         -------                -------                  -------
 
COSTS AND EXPENSES:
 Restaurant cost of sales (1).......      32.6  %                33.0  %                  32.6  %
 Restaurant operating expenses (1)..      50.5                   49.4                     49.0 
 Manufacturing cost of sales (2)....      73.0                   77.2                     65.8 
 General and administrative.........      16.2                   15.5                     16.7 
 Depreciation and amortization......       5.8                    6.2                      7.0  
 Executive compensation award.......       2.2      
 Gain on sale of fixed assets from
  AFDC transaction..................         -                      -                     (1.1) 
  Total costs and expenses..........      97.6                   94.2                     91.7   
                                                                                                
Income from operations..............       2.4                    5.8                      8.3   
                                                                                                
Interest expense, net...............       4.7                    3.2                      4.3    
                                                                      
Net income before extraordinary                                       
 loss and taxes.....................      (2.3)                   2.6                      4.0
                                                                      
Income tax expense/(benefit)........      (0.6)                   1.0                      1.8
                                                                      
Net income before                                                     
 extraordinary items................      (1.7)  %                1.6  %                   2.2  %
</TABLE>

(1)  Expressed as a percentage of restaurant sales by Company-operated
     restaurants.
(2)  Expressed as a percentage of revenues from manufacturing.

                                       35
<PAGE>
 
                            SELECTED FINANCIAL DATA


     The following table sets forth certain financial information and other
     restaurant data relating to Company-operated and franchised restaurants (as
     reported to the Company by franchisees) for the fiscal years ended December
     31, 1995, December 29, 1996 and December 28, 1997: 

<TABLE>
<CAPTION>
                                                                                   Year Ended
                                               ---------------------------------------------------------------------------------
                                               December 31,      December 29,     % Change        December 28,         % Change
                                                  1995               1996        1995 - 1996          1997           1996 - 1997
                                               ------------      ------------    -----------      ------------       -----------
                                                                             (dollars in millions)
<S>                                            <C>               <C>         <C>                  <C>                <C> 
EBITDA, as defined (1).......................  $      55.3       $      64.9       17.2  %        $      74.0          14.1  %
 
Capital Expenditures.........................         37.8              46.3       22.3                  62.9          36.0
 
Restaurant data (unaudited):
 
Systemwide restaurant sales:
            Popeyes..........................  $     710.8       $     762.1        7.2  %        $     853.0          11.9  %
            Churchs..........................        647.8             676.0        4.4                 724.0           7.1
            Chesapeake.......................          N/A               N/A        N/A                  50.9           N/A
                                               ------------      ------------                     ------------                   
               Total.........................  $   1,358.6       $   1,438.1        5.9  %        $   1,627.9          13.2  %
                                               ============      ============                     ============                   
 
Systemwide restaurant openings:
            Popeyes..........................          105               110       46.8  %                137          24.6  %
            Churchs..........................           81               117       44.4                   132          12.8 
            Chesapeake.......................          N/A               N/A        N/A                    27           N/A
                                               ------------      ------------                     ------------                   
               Total.........................          186               227       22.0  %                296          30.4  %
                                               ============      ============                     ============                   
 
Systemwide restaurants open,
            end of period:
            Popeyes..........................          964             1,021        5.9                 1,131          10.8  %
            Churchs..........................        1,219             1,257        3.1                 1,356           7.9
            Chesapeake.......................          N/A               N/A        N/A                   155           N/A
                                               ------------      ------------                     ------------                   
               Total                                 2,183             2,278        4.4  %              2,642          16.0  %
                                               ============      ============                     ============                   
 
Systemwide percentage change in
            comparable restaurant sales(2):..
            Popeyes..........................          1.6%              1.1%                             3.3%
            Churchs..........................          3.9               2.8                              3.9  
</TABLE>

(1)  EBITDA is defined as income from operations plus depreciation and
     amortization; adjusted for non-cash items related to gains/losses on asset
     dispositions and write-downs, compensation expense related to stock option
     activity (deferred compensation), the executive compensation award and non-
     cash officer notes receivable items related to the executive compensation
     award.

(2)  Comparable sales figures are not provided for Chesapeake for the periods
     presented, since the Company did not acquire the franchise rights until May
     1997.

                                       36
<PAGE>
 
YEARS ENDED DECEMBER 28, 1997 AND DECEMBER 29, 1996

Certain items relating to prior periods have been reclassified to conform with
current presentation.

     REVENUES

     Total revenues decreased 3.5%, or $17.7 million, during the fiscal year
ended December 28, 1997, as compared to the fiscal year ended December 29, 1996.

     RESTAURANT SALES.  Restaurant sales decreased 6.3%, or $27.0 million, from
the prior year.  The decrease was primarily attributable to the sale of the 100
AFDC restaurants. These restaurants reported restaurant sales of $43.4 million
during the last three quarters of 1996.  The overall sales decrease was
partially offset by an increase in comparable sales for the remaining Company-
operated restaurants of 5.1% for the year.

     REVENUES FROM FRANCHISING.  Revenues from franchising increased $12.3
million or 24.0% from the prior year.  Franchise royalty revenue increased $9.4
million or 21.3% and franchise fees increased $2.9 million or 40.3%.  The
increase in franchise royalty revenue was attributable to several factors,
including but not limited to, royalty revenues recorded for 100 restaurants
franchised in connection with the AFDC Transaction, royalty revenues recorded
for franchised Chesapeake restaurants acquired from The American Bagel Company
in 1997, an increase in the number of franchised restaurants and comparable
sales increases for domestic and international franchised restaurants. The
increase in franchise fees was primarily attributable to franchise fees of $2.5
million recorded in connection with the AFDC Transaction.

     REVENUES FROM MANUFACTURING.  Revenues from manufacturing decreased 33.3%,
or $3.8 million for the fiscal year ended December 28, 1997, as compared to the
fiscal year ended December 29, 1996.  The decrease was primarily attributable to
a decrease in the sale of smallwares.  The Company sold its distribution
business during the first half of 1996.

     OPERATING COSTS AND EXPENSES

     RESTAURANT COST OF SALES.  Cost of sales for the year decreased 7.6% or
$10.8 million from the prior year.  The decrease was primarily attributable to a
decrease in restaurant sales. Expressed as a percentage of restaurant sales,
cost of sales were 32.6% for the fiscal year ended December 28, 1997, compared
to 33.0% for the fiscal year ended December 29, 1996. The decrease in the
percentage was attributable to (i) small menu price increases taken in late 1996
and early 1997, (ii) usage reductions in paper items and shortening and (iii)
favorable pricing on certain non-poultry food items.

     RESTAURANT OPERATING EXPENSES.  Restaurant operating expenses for the
fiscal year ended December 28, 1997 decreased $14.8 million or 7.0% from the
corresponding 

                                       37
<PAGE>
 
period in 1996. The decrease in restaurant operating expenses was primarily
attributable to the sale of the 100 AFDC restaurants. Restaurant operating
expenses as a percentage of restaurant sales were 49.0% for 1997, compared to
49.4% for 1996. Personnel expenses expressed as a percentage of restaurant sales
was 28.6% for the 1997 fiscal year, versus 28.3% for the 1996 fiscal year. The
increase in personnel costs as a percentage of restaurant sales was primarily
due to increases in the minimum wage levels effective October 1, 1996 and
September 1, 1997. Marketing expenses expressed as a percentage of restaurant
sales was 7.7% for fiscal year 1997, versus 7.8% for fiscal year 1996. The
decrease in the percentage was primarily due to lower food discount costs. Other
restaurant operating costs expressed as a percentage of sales was 12.7% for the
1997 fiscal year, versus 13.3% for the 1996 fiscal year. The decrease in the
percentage was primarily due to decreases in utility costs resulting from the
installation of more energy efficient gas fryers in Company-operated
restaurants.

     MANUFACTURING COST OF SALES.  Manufacturing cost of sales decreased 43.2%
or $3.8 million, for the fiscal year ended December 28, 1997, compared to the
fiscal year ended December 29, 1996.  The decrease was primarily attributable to
the decrease in manufacturing revenues during fiscal year 1997 compared to
fiscal year 1996.

     GENERAL AND ADMINISTRATIVE EXPENSES.  General and administrative expenses
increased $2.9 million or 3.7% during 1997 compared to the prior year.  As a
percentage of total revenues, general and administrative expenses increased from
15.5% for fiscal year 1996 to 16.7% for fiscal year 1997.  The increase in
general and administrative expenses was due to a number of factors including,
but not limited to, asset writedowns of software costs, overhead costs
associated with the Chesapeake brand, an increase in franchise development
marketing costs, costs associated with acquisition activity, costs associated
with information technology initiatives, and deferred compensation expenses
related to employee stock options. Partially offsetting these increases were
decreases in legal/professional fees and insurance costs.

     DEPRECIATION AND AMORTIZATION.  Depreciation and amortization increased
$2.9 million or 9.4% from the prior year.  Depreciation and amortization as a
percentage of total revenues increased from 6.2% to 7.0% from the previous to
the current year.  The increase was primarily due to fixed asset additions made
during this period totaling $62.9 million plus the amortization expense on the
intangible asset resulting from the Chesapeake acquisition in 1997. Partially
offsetting the increase was a decrease in depreciation expense associated with
the sale of 100 restaurants to AFDC. Overall, net fixed assets of $207.8 million
at fiscal year ended December 28, 1997 were up 9.8% over net fixed assets of
$189.2 million at fiscal year ended December 29, 1996.

     NET INTEREST EXPENSE.  Interest expense, net of capitalized interest, for
the year ended December 28, 1997 was $20.6 million, compared to $15.9 million
for the year ended December 29, 1996.  The $4.7 million increase in interest
expense was due to higher levels of average debt outstanding and higher
effective interest rates during 1997 as compared with the prior year.  The
increase in average debt outstanding was primarily 

                                       38
<PAGE>
 
attributable to the refinancing transaction completed during the second quarter
of 1997 (see " -Liquidity"). The refinancing transaction also led to higher
effective interest rates during 1997, versus the prior year.

     INCOME TAXES.  The Company's effective tax rate for the year ended December
29, 1997 was 43.9%, compared to an effective tax rate of 42.3% (including tax
benefits recorded with respect to the extraordinary loss) for the year ended
December 28, 1996.

     EXTRAORDINARY LOSS.  During the second quarter of 1996 the Company
completed a refinancing whereby it sold 21.1 million shares of its common stock
for $70.0 million.  Proceeds from the sale of stock were used, in part, to
retire $65.0 million of the Company's existing debt.  As a result, the Company
recognized an extraordinary loss on the early retirement of debt (net of income
taxes) in the amount of $4.4 million during the fiscal year ended December 29,
1996.  Unamortized debt discounts written off in connection with the early
retirement of debt totaled $7.1 million.

YEARS ENDED DECEMBER 29, 1996 (52 WEEKS) AND DECEMBER 31, 1995 (53 WEEKS)

Certain items relating to prior periods have been reclassified to conform with
current presentation.

     REVENUES

     Total revenues increased 1.6%, or $8.1 million, during the fiscal year
ended December 29, 1996, as compared to the fiscal year ended December 31, 1995.

     RESTAURANT SALES.  Restaurant sales increased 0.8%, or $3.6 million, from
the prior year.  The increase in total restaurant sales is attributable to
several factors including an increase in comparable sales and an increase in the
number of Company-operated restaurants. Comparable sales, computed without
regard to the extra week, increased by 2.9% for fiscal year 1996.  At December
29, 1996, the Company operated 742 restaurants, compared to a total of 706
restaurants at December 31, 1995.  The increase in restaurant sales from 1995 to
1996 was adversely affected by the fact that 1995 had 53 weeks of sales
activity, while 1996 had 52 weeks of sales activity.

     REVENUES FROM FRANCHISING.  Revenues from franchising increased $3.4
million or 7.1% from the prior year.  Franchise royalty revenue increased $2.6
million or 6.3% and franchise fees increased $0.8 million or 12.5%.  The
increase in franchise royalty revenue was attributable to several factors
including an increase in the number of franchised restaurants and a comparable
sales increase of 2.3% for domestic franchised restaurants.  At December 29,
1996, franchisees operated 1,536 restaurants, compared to 1,477 at December 31,
1995.  The increase in franchise fees was primarily attributable to the increase
in the number of franchised restaurant openings.  Franchised restaurant openings
for the fiscal year ended December 29, 1996 totaled 226, compared to franchised
restaurant openings for the fiscal year ended December 31, 1995 of 178.

                                       39
<PAGE>
 
     REVENUES FROM MANUFACTURING.  Revenues from manufacturing increased 14.0%,
or $1.4 million, for the fiscal year ended December 29, 1996 compared to the
fiscal year ended December 31, 1995.  The increase in revenues is primarily
attributable to an increase in sales of proprietary fryers to franchised
restaurants and others in the QSR industry.  This increase was partially offset
by a decrease in sales of smallwares.  The Company sold its distribution
business during the first half of 1996.

     OPERATING COSTS AND EXPENSES

     RESTAURANT COST OF SALES.  Cost of sales increased 2.1% or $2.9 million
from the prior year, primarily due to higher restaurant sales and higher chicken
prices.  The Company's chicken prices per pound averaged $0.551 during fiscal
year 1995, while the price paid by the Company during fiscal 1996 averaged $.603
per pound.  Expressed as a percentage of restaurant sales, cost of sales were
33.0% for the year ended December 29, 1996 and 32.6% for the year ended December
31, 1995.
 
     RESTAURANT OPERATING EXPENSES.  Restaurant operating expenses decreased
$2.8 million or 1.3% from the corresponding period in 1995.  Restaurant
operating expenses as a percentage of restaurant sales were 49.4% for fiscal
year 1996, compared to 50.5% for fiscal year 1995.  Personnel expenses were down
$2.7 million or 2.2% from the prior year.  Personnel expenses expressed as a
percentage of restaurant sales was 28.3% for the year ended December 29, 1996
and 29.1% for the year ended December 31, 1995.  The decrease in personnel
expenses was primarily due to reductions in medical insurance and workers'
compensation costs.  Management implemented a number of changes to the Company's
insurance programs during 1995 and 1996, which resulted in a decrease in
insurance claims and premiums during 1996.  Partially offsetting this decrease
was an increase in personnel expenses due to the increase in minimum wage
levels.  Marketing expenses were up $1.6 million or 5.0% over the prior year,
primarily due to an increase in food discount promotions used during 1996 to
stimulate sales.  Other restaurant operating costs were down $1.7 million or
2.9% from the prior year.  The decrease was primarily attributable to a decrease
in insurance expense from fiscal year 1996 to fiscal year 1997.

     MANUFACTURING COST OF SALES.  Manufacturing cost of sales increased 20.5%,
or $1.5 million, for the year ended December 29, 1996 compared to the year ended
December 31, 1995.  The increase is primarily attributable to the increase in
revenues from manufacturing during 1996.

     GENERAL AND ADMINISTRATIVE EXPENSES.  General and administrative expenses,
including the executive compensation award, decreased $13.0 million or 14.4%
during fiscal year 1996 compared to fiscal year 1995.  As a percentage of total
revenues, general and administrative expenses decreased from 18.4% for the
fiscal year 1995 to 15.5% for the fiscal year 1996.  The decrease was a result
of a one-time non-cash charge recorded during fiscal year 1995, as well as
reductions in medical insurance costs and information technology costs.  In
1995, the Company recorded a one-time charge related to a special 

                                       40
<PAGE>
 
compensation award of $10.0 million payable in cash or common stock, at the
election of the recipient, to the senior management group of the Company in
recognition of exemplary performance provided to the Company since 1992. Medical
insurance costs in 1996 were $1.0 million less than the prior year due to
reductions in medical claims and premiums paid as a result of a new medical
insurance program put in place during late 1995. Operating expenses related to
the management information systems contract with IBM Global Services, a division
of IBM ("IGS") decreased $2.0 million in 1996 compared to 1995, as old
management information systems were replaced by more efficient new systems.
Operating expenses under the information technology contract are scheduled to
decline as new equipment and systems are installed.

     DEPRECIATION AND AMORTIZATION. Depreciation and amortization increased $2.2
million or 7.7% from the prior year. Depreciation and amortization as a
percentage of total revenues increased from 5.8% to 6.2% from the fiscal year
ended December 31, 1995 to the fiscal year ended December 29, 1996. The increase
is primarily due to an increase in depreciation, driven by fixed asset additions
made during 1996 totaling $46.4 million. Net fixed assets at December 29, 1996
totaled $189.2 million, which was 8.7% greater than net fixed assets at December
31, 1995 of $174.1 million.

    NET INTEREST EXPENSE.  Interest expense, net of capitalized interest, for
the fiscal year ended December 29, 1996 was $15.9 million, compared to $23.4
million for the fiscal year ended December 31, 1995.  The decrease was primarily
attributable to the recapitalization that occurred during the second quarter of
1996.  As a result of the recapitalization, the Company retired approximately
$65.0 million of its long-term debt during 1996.
 
     INCOME TAXES.  The Company's effective tax rate (including tax benefits
recorded with respect to the extraordinary loss) for fiscal year ended December
29, 1996 was 42.3%, compared to (25.2)% for fiscal year ended December 31, 1995.
A reconciliation of the Federal statutory rate to the Company's effective tax
rate began with a federal tax expense rate of 34.0% for fiscal year 1996 and a
federal tax benefit rate of (34.0)% for fiscal year 1995.  Other tax rate
adjustments (including nondeductible expenses and state/foreign tax expenses)
used in the tax rate reconciliation totaled 8.3% and 8.8% for fiscal years 1996
and 1995, respectively.
 
     EXTRAORDINARY LOSS.  During the second quarter of 1996 the Company
completed a refinancing whereby it sold 21.1 million shares of its common stock
for $70.0 million.  Proceeds from the sale of stock were used, in part, to
retire $65.0 million of the Company's existing debt.  As a result, the Company
recognized an extraordinary loss on the early retirement of debt (net of income
taxes) in the amount of $4.4 million during the fiscal year ended December 29,
1996. Unamortized debt discounts written off in connection with the early
retirement of debt totaled $7.1 million.

                                       41
<PAGE>
 
LIQUIDITY AND CAPITAL RESOURCES

     LIQUIDITY

     The Company has financed its business activities primarily with funds
generated from operating activities, proceeds from the sale of shares of common
stock, proceeds from long-term debt and a revolving line of credit and proceeds
from the sale of certain Company-operated restaurants.
 
     Available cash and cash equivalents, net of bank overdrafts, as of December
28, 1997 was $23.2 million, compared to $8.4 million and $5.5 million at
December 29, 1996 and December 31, 1995, respectively.  Net cash provided by
operating activities for the fiscal years ended December 28, 1997, December 29,
1996 and December 31, 1995 was $52.5 million, $47.8 million and $28.0 million,
respectively.  Increases in net cash provided by operating activities for the
above periods were primarily attributable to increases in income from
operations.

     The Company's working capital deficit as of December 28, 1997, December 29,
1996 and December 31, 1995 was approximately $17.8 million, $29.5 million and
$26.6 million, respectively.  Both the increase in available cash and cash
equivalents, net of bank overdrafts and the decrease in working capital deficits
from December 29, 1996 to December 28, 1997 were primarily due to net proceeds
received in the debt refinancing transaction.
 
     In May 1997, the Company completed a debt offering of $175.0 million of
Senior Subordinated Notes (the "Notes"). The proceeds from the Notes were used,
in part, to repay the existing balances under the Company's previous credit
facilities, repay and retire the Company's 10% Preferred Stock and repay certain
capital lease obligations. In connection with this debt offering,
the Company also entered into a new $175.0 million Senior Secured Credit
Facility whereby the Company was provided with a $50.0 million term loan, a
$25.0 million revolving credit facility and a $100.0 million facility to be used
for future acquisitions.  Under the terms of the revolving credit facility, the
Company may borrow and obtain letters of credit up to an aggregate of $25.0
million.  At December 28, 1997, the Company had $13.1 million in outstanding
letters of credit and $11.9 million available for short-term borrowings under
the revolving credit facility.  Also at December 28, 1997, $100.0 million was
available for borrowings under the acquisition facility.   
 
     In August 1997, the $175.0 million of the Notes referred to above were
exchanged for $175.0 million of publicly registered 10.25% Senior Subordinated
Notes and contain substantially the same provisions as the Notes.
 
     In August 1997, the Company secured a revolving line of credit of up to
$15.0 million to provide financing for the Company's Turnkey Development
Program.  See 

                                       42
<PAGE>
 
"Item 1. Business -- Turnkey Development". Upon meeting certain conditions, the
financing agreement has a provision in which the revolving line of credit can be
converted into a four-year term loan beginning in February 1999. The agreement
also provides for permanent financing in the event a Turnkey unit is sold to a
franchisee. As of December 28, 1997, the Company had not drawn any funds against
the revolving line of credit. The Company expects to have up to 30 sites in
various stages of development during 1998 under the Turnkey Program. Based upon
its estimates of the costs associated with developing Turnkey Program
properties, the Company believes that resources provided from operating
activities in addition to those provided by the revolving line of credit will be
adequate to finance the ongoing Turnkey Program in the near term. As restaurants
are completed, the Company intends to sell the properties to franchisees and use
the proceeds to reduce the outstanding balance on the revolving line of credit.
However, there can be no assurance that the Company will be able to sell
properties developed under the Turnkey Program. The Company intends to operate
completed Turnkey units until the time they are sold. If not sold, the Turnkey
units will become Company-operated restaurants. The Company believes that
proceeds from the sales of the properties as they are developed over time should
be adequate to finance the Turnkey Program over time.
 
     On February 10, 1998 the Company acquired the assets of Pinetree Foods,
Inc. ("Pinetree") based in Asheville, North Carolina. The assets of Pinetree
included 81 franchised restaurant units located primarily in North Carolina,
South Carolina and Georgia. The assets were acquired in cash for a total
purchase price of $24.3 million. The Company borrowed $16.0 million under its
$100.0 million acquisition facility in order to complete the transaction.

     On March 18, 1998, the Company acquired all of Seattle Coffee Company's
("SCC") common stock for a purchase price of approximately $70 million plus the
assumption of approximately $5 million of debt. The Company paid approximately
$41 million in cash funded by its Acquisition Facility (See Note 8 to the
consolidated financial statements) and approximately $29 million in AFC common
stock. Included in the purchase price is a contingent payment up to $3.8
million, based upon SCC operations achieving a level of earnings, as defined in
the agreement, over a 52-week period from October 1, 1997 to September 30, 1998.

     During the year ended December 28, 1997, the Company invested in various
capital projects totaling $62.9 million. During this period the Company invested
$13.4 million in its re-imaging and renovation program, $4.6 million for new
restaurant construction and $33.3 million in new management information systems.
In addition, during 1997 the Company invested $11.6 million in other capital
assets to update, replace and extend the lives of restaurant equipment and
facilities and complete other minor projects. Approximately $20.8 million of the
above capital projects were financed through capital lease obligations during
fiscal 1997. The remaining capital projects were 

                                       43
<PAGE>
 
financed primarily through cash flows provided from normal operating activities
and proceeds from the sale of certain Company-operated restaurants.

    The Company expects total capital expenditures for its brands and
administrative functions existing as of December 28, 1997 to be approximately
$35.0 - $40.0 million during fiscal year 1998. These capital expenditures are
primarily for the development of additional Company-owned restaurants, re-
imaging and renovating existing restaurants, addition of new management
information systems and updating, replacing and extending the lives of
restaurant equipment and facilities. The Company expects to fund these capital
expenditures through cash flows provided from normal operating activities.

     The Company entered into an agreement with IGS commencing in August 1994,
for a ten-year term, to outsource the Company's information technology,
programming and computer operations. This agreement allows the Company to update
its corporate and restaurant systems with state-of-the-art computer hardware and
software. IGS purchases the hardware and software, performs applications
development and maintains and provides administrative, management and support
functions. Future minimum payments under the remaining term of this agreement,
exclusive of payments included as capital lease payments for systems installed
to date, approximates $39.3 million as of December 28, 1997.

     Based upon the current level of operations and anticipated growth,
management of the Company believes that available cash flow, together with the
available borrowings under the Senior Secured Credit Facility and other sources
of liquidity, will be adequate to meet the Company's anticipated future
requirements for working capital, capital expenditures and scheduled payments
under the Senior Subordinated Notes and the Senior Secured Credit Facility.

     NET OPERATING LOSSES AND TAX CREDIT CARRYFORWARDS

     As of December 28, 1997, the Company has recognized net operating losses
("NOLs") and tax credit carryforwards in the amounts of $7.7 million and $3.8
million, respectively, against its net deferred tax liabilities.  The Company's
NOLs of $7.7 million expire in 2005, and the $3.8 million of tax credit
carryforwards expire from 2001 through 2012.  The Internal Revenue Service has
not reviewed the Company's federal income tax returns for years past 1990.

     On November 5, 1992, the Company acquired its current business from a
debtor in a bankruptcy reorganization.  This reorganization constituted an
"ownership change" under Section 382 of the Internal Revenue Code of 1986, as
amended.  As a result, utilization of the pre-November 5, 1992 NOLs and tax
credit carryforwards (if any) is subject to an annual limit of approximately
$4.0 million of NOLs or $1.4 million of credits (but not both).  The Company
believes that the Section 382 limitations arising 

                                       44
<PAGE>
 
from the November 5, 1992 ownership change or any subsequent ownership changes
should not prevent the ultimate utilization of any existing NOLs and the tax
credit carryforwards (arising both before and after November 5, 1992) before
they expire.

IMPACT OF INFLATION

     The Company believes that, over time, it has generally been able to pass
along inflationary increases in its costs through increased prices of its menu
items.  Accordingly, the effects of inflation on the Company's net income
historically have not been, nor are such effects expected to be, materially
adverse.  Due to competitive pressures, however, increases in prices of menu
items often lag inflationary increases in costs.  See "Item 1.  Business--
Fluctuations in Cost of Chicken".

SEASONALITY

     The Company has historically experienced the strongest operating results at
both Popeyes and Churchs restaurants during the summer months while operating
results have been somewhat lower during the winter season.  Certain holidays and
inclement winter weather reduce the volume of consumer traffic at quick-service
restaurants and may impair the ability of certain restaurants to conduct regular
operations for short periods of time.

                                       45
<PAGE>
 
ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

     The Company has included the financial statements and supplementary
financial information required by this item immediately following Part IV of
this report and hereby incorporates by reference the relevant portions of those
statements and information into this Item 8.
 
ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE.

     No disagreements between the Company and its accountants have occurred
within the 24-month period prior to the date of the Company's most recent
financial statements.

                                       46
<PAGE>
 
                                   PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     The directors, executive officers and senior management of AFC are listed
below.

<TABLE>
<CAPTION>
           Name               Age                     Position
           ----               ---                     --------
     <S>                      <C>       <C>
     Frank J. Belatti         50        Chairman, Chief Executive Officer and   
                                        Director 

     Dick R. Holbrook         45        President, Chief Operating Officer and  
                                        Director 

     Samuel N. Frankel        60        Executive Vice President, Secretary,    
                                        General Counsel and Director 

     Gerald J. Wilkins        40        Chief Financial Officer                 

     Jon Luther               54        President of Popeyes Chicken & Biscuits 

     Hala R. Moddelmog        42        President of Churchs Chicken            

     William M. Van Epps      50        President of International              
    
     Gregg A. Kaplan          41        President of Chesapeake

     Mark J. Doran            34        Director                                

     Paul Farrar              63        Director                                

     Matt L. Figel            38        Director                                

     Todd W. Halloran         35        Director                                

     Kelvin J. Pennington     39        Director                                

     John M. Roth             39        Director                                

     Ronald P. Spogli         50        Director                                

     William M. Wardlaw       51        Director 
</TABLE>

     FRANK J. BELATTI, Chairman, Chief Executive Officer and Director:  Mr.
Belatti has served as the Chairman, Chief Executive Officer and a director of
AFC since it commenced operations in November 1992 following the reorganization
of its predecessor. Prior to joining AFC, from 1990 to 1992, Mr. Belatti was
employed by Hospitality Franchise Systems, Inc., the franchisor for Ramada and
Howard Johnson hotels ("HFS"), as its President and Chief Operating Officer.
From 1989 to 1990, Mr. Belatti was President and Chief Operating Officer of
Arby's, Inc. ("Arby's") and from 1985 to 1989 he served as the Executive Vice
President of Marketing at Arby's. From 1986 to 1990, Mr. Belatti also served as
President of Arby's Franchise Association Service Corporation ("AFA"), which
created and developed the marketing programs and new product development for the
Arby's system. Mr. Belatti received the 1996

                                       47
<PAGE>
 
International Foodservice Management Association Silver Plate award for
excellence and achievement in the food-service industry and is also the 1997
Golden Chain Award winner. He also received the NAACP's Walter White award and
the President's Award for private sector initiatives. Mr. Belatti also serves as
Chairman of The AFC Foundation, Inc., as well as a member of the Board of
Directors for The Hank Aaron Chasing the Dream Foundation, Inc., The Schenck
School, APEX Museum and The Urban League. Mr. Belatti is also a member of the
Executive Steering Committee for Habitat for Humanity.

     DICK R. HOLBROOK, President, Chief Operating Officer and Director: Mr.
Holbrook joined AFC in November 1992 as Executive Vice President and Chief
Operating Officer and assumed the role of President and Chief Operating Officer
in August 1995. He has been a director of AFC since 1995. From 1991 to 1992, Mr.
Holbrook served as Executive Vice President of Franchise Operations of HFS. From
1972 to 1991, Mr. Holbrook served in various management positions with Arby's,
starting as a crew member and working his way up to Assistant Restaurant
Manager, Restaurant Manager, District Manager, Regional Director of Operations,
Vice President of Operations Development and Training and Senior Vice President
of Franchise Operations.

     SAMUEL N. FRANKEL, Executive Vice President, Secretary, General Counsel and
Director:  Mr. Frankel has served as Executive Vice President since 1996, and as
Secretary and General Counsel of AFC as well as a director of AFC since 1992.
Prior to 1996, Mr. Frankel spent 25 years with Frankel, Hardwick, Tanenbaum &
Fink, P.C., an Atlanta, Georgia law firm specializing in commercial transactions
and business law, including franchising, licensing and distributorship
relationships. Mr. Frankel is a member of the Board of Directors of Colonial
Bank, Hank Aaron Enterprises, Inc., and The Hank Aaron Chasing the Dream
Foundation, Inc.

     GERALD J. WILKINS, Chief Financial Officer:  Mr. Wilkins has served as the
Chief Financial Officer of AFC since 1995.  From 1993 to 1995, Mr. Wilkins was
Vice President of International Business Planning at KFC International in
Louisville, Kentucky.  Mr. Wilkins also served in senior management positions
with General Electric Corporation from 1985 to 1993, including Assistant
Treasurer of GE Capital Corporation from 1989 to 1992.  He has also worked with
the AT&T Corporation and Peat Marwick, Mitchell & Co.

     JON LUTHER, President of Popeyes Chicken & Biscuits:  Mr. Luther has served
as President of Popeyes Chicken & Biscuits since 1997. Prior to joining AFC, Mr.
Luther was President of CA One Services, Inc., a subsidiary of Delaware North
Enterprises, Inc. in Buffalo, New York from 1992 to 1997. From 1987 to 1992, Mr.
Luther served as President of Benchmark Services, Inc.

     HALA R. MODDELMOG, President of Churchs Chicken.  Ms. Moddelmog has served
as President of Churchs Chicken since 1996. From 1993 to 1996, Ms. Moddelmog was
Vice President of Marketing and then Senior Vice President/General Manager for
the Churchs brand. From 1990 to 1993, Ms. Moddelmog was Vice President of
Product 

                                       48
<PAGE>
 
Marketing and Strategic Planning at AFA in Atlanta. Prior to joining AFA, Ms.
Moddelmog was a marketing manager for BellSouth Services in Atlanta from 1989 to
1990.

     WILLIAM M. VAN EPPS, President of International: Mr. Van Epps is President
of International, a position he assumed in March 1998. He served as President of
Chesapeake from April 1997 to February 1998. He served as President--Worldwide
Business Development from 1996 to March 1997. From 1995 to 1996 Mr. Van Epps
served as President--International and he was Senior Vice President--
International from 1993 to 1995. From 1988 to 1993, Mr. Van Epps was Vice
President of Marketing and International at Western Sizzlin, Inc. From 1984 to
1988, Mr. Van Epps was President of Mid-American Restaurant Systems and the
President of Intercontinental Foodservice from 1982 to 1984. Mr. Van Epps was
with PepsiCo Foodservice International from 1977 to 1982, in a variety of
positions.

     GREGG A. KAPLAN, President of Chesapeake: Mr. Kaplan assumed the position
as President of Chesapeake in March 1998. He served as Vice President of
Strategic Development with the Company from June 1996 to March 1998. Mr. Kaplan
formerly served as Senior Vice President of Marketing with Shoney's, Inc. Mr.
Kaplan joined Shoney's, Inc. in December 1990.

     MARK J. DORAN, Director:  Mr. Doran joined FS&Co. in 1988. Previously, Mr.
Doran was employed in the high yield department of Kidder, Peabody & Co.
Incorporated. Mr. Doran became a director of AFC in April 1996 and is also a
member of the Board of Directors of Brylane Inc.

     PAUL FARRAR, Director: Mr. Farrar served as a Senior Vice President of
Canadian Imperial Bank of Commerce in Toronto, Canada from 1986 to 1993 and has
been retired since then. Mr. Farrar became a director of AFC in 1992. Mr. Farrar
also serves as a member of the Boards of Directors for Consumers Packaging,
Inc., Anchor Glass Container Corporation, Adelaide Capital Corp., and Pendaries
Petroleum, Ltd.

     MATT L. FIGEL, Director:  Mr. Figel founded Doramar Capital, a private
investment firm, in January 1997. From October 1986 to December 1996, Mr. Figel
was employed by FS&Co. Mr. Figel became a director of AFC in April 1996 and is
also a member of the Boards of Directors of Buttrey Food and Drug Stores Company
and Calmar Inc.

     TODD W. HALLORAN, Director:  Mr. Halloran joined FS&Co. in 1995. From 1990
to 1995, Mr. Halloran was employed by Goldman, Sachs & Co. in its Mergers and
Acquisitions Department, most recently as a Vice President. Mr. Halloran joined
the Board in April 1996.

     KELVIN J. PENNINGTON, Director:  Mr. Pennington has served as Managing
General Partner of PENMAN Asset Management, L.P., the general partner of PENMAN
Private Equity and Mezzanine Fund, L.P., in Chicago, Illinois since 1992. Mr.
Pennington became a director of AFC in May 1996. Mr. Pennington also serves as a
member of the Boards of Directors for LSC Acquisition Corp., MainStreet
Healthcare Corporation and TRIAD Holdings, Inc.

     JOHN M. ROTH, Director:  Mr. Roth joined FS&Co. in March 1988 and became a
general partner in March 1993. From 1984 to 1988, Mr. Roth was employed by
Kidder, Peabody & Co. Incorporated, his most recent position being a Vice
President in the 

                                       49
<PAGE>
 
Merger and Acquisition Group. Mr. Roth became a director of AFC in April 1996
and is also a member of the Boards of Directors of EnviroSource, Inc. and
Brylane Inc.

     RONALD P. SPOGLI, Director: Mr. Spogli is a founding partner of FS&Co. He
became a director of AFC in April 1996. Mr. Spogli is the Chairman of the Board
and a director of EnviroSource, Inc. and also serves on the Boards of Directors
of Buttrey Food and Drug Stores Company and Brylane Inc.

     WILLIAM M. WARDLAW, Director: Mr. Wardlaw joined FS&Co. in March 1988 and
became a general partner in January 1991. From 1984 to 1988, Mr. Wardlaw was a
principal of the law firm of Riordan & McKinzie. Mr. Wardlaw became a director
of AFC in April 1996 and is also a member of the Boards of Directors of Buttrey
Food and Drug Stores Company.

ITEM 11. EXECUTIVE COMPENSATION

     The following table sets forth all compensation awarded to, earned by or
paid to the Chief Executive Officer and the other four of AFC's most highly
compensated executive officers whose total annual salary and bonus exceeded
$100,000 (the "Named Executive Officers") during the fiscal years ended December
31, 1995, December 29, 1996 and December 28, 1997.

<TABLE>
<CAPTION>
                                                           Annual Compensation                             All Other
- ----------------------------------     ----------------------------------------------------------
   Name and Principal Position             Year              Salary              Bonus/(1)(2)/         Compensation/(8)/
- ----------------------------------     -----------     -----------------     --------------------    --------------------
<S>                                    <C>             <C>                   <C>                     <C>
FRANK J. BELATTI                              1997              $468,462          $       660,000             $    55,860
Chief Executive Officer                       1996               430,000                  515,045                  32,943
                                              1995               437,693             5,041,713/(3)/                43,360

DICK R. HOLBROOK                              1997              $323,077          $       270,000             $    21,635
  President and                               1996               300,000                  220,000                  13,643
  Chief Operating Officer                     1995               240,577             2,414,970/(4)/                16,735

SAMUEL N. FRANKEL                             1997              $294,231          $       250,000             $    50,995
  Executive Vice President,                   1996               275,000                  200,000                  32,745
  Secretary and                               1995                    --             2,389,220/(5)/                14,495
  General Counsel

WILLIAM M. VAN EPPS                           1997              $236,615          $        90,000             $  5,617/(9)/
  President of                                1996               196,720                  100,000                6,108/(9)/
  International                               1995               170,385               187,838/(6)/                 5,680

HALA R. MODDELMOG                             1997              $230,001          $       120,000             $  2,935/(9)/
  President of Churchs Chicken                1996               178,079                   80,000                3,071/(9)/
                                              1995               135,872               167,350/(7)/                 2,754
</TABLE>
______________
  (1) The bonus amounts shown for 1997 and 1996 for all Named Executive Officers
other than Mr. Van Epps and Ms. Moddelmog reflect annual payments that were
based solely on Company performance during 1997 and 1996 as determined using
performance objectives established for fiscal years 1997 and 1996. The amounts
shown for Mr. Van Epps and Ms. Moddelmog were largely (but not exclusively)
based on performance objectives established for their individual business
segments for fiscal years 1997 and 1996.

  (2) On December 15, 1995, the Board of Directors of AFC authorized a payment
of $10 million to Frank Belatti for the benefit of himself and certain employees
of AFC as determined by Mr. Belatti in the event of the occurrence, on or before
June 30, 1996, of 

                                       50
<PAGE>
 
(i) an initial public offering of common stock; (ii) the recapitalization or
refinancing of debt, including a purchase of at least $50 million in common
stock; or (iii) the repayment of $50 million of senior debt. On February 27,
1996, FS Equity Partners III, L.P. and FS Equity Partners International, L.P.
(collectively "FS") executed a Stock Purchase Agreement under which FS agreed to
purchase $70 million of common stock of AFC. In connection with the FS
Transaction, Mr. Belatti elected to have the $10 million paid in common stock of
AFC. In April 1996, the shareholders of the common stock of AFC authorized two
1996 Stock Bonus Plans contingent upon the closing of the FS Transaction
authorizing the issuance of a total of 3,014,772 shares of common stock. The FS
Transaction closed on April 11, 1996. On that date the Board of Directors of AFC
determined the fair market value of the common stock to be $3.317 per share
(without regard to restrictions and substantial risk of forfeiture) for the
purpose of defining the number of shares to be issued. AFC issued 3,014,772
shares of common stock to certain employees of AFC in connection with the FS
Transaction and AFC elected to accrue the $10 million stock distribution in its
fiscal year ending in 1995. As part of the FS Transaction, the vesting of stock
options for certain senior executives were accelerated in 1996 and AFC elected
to accrue an additional $647,000 compensation expense in its fiscal year ending
in 1995.

  (3) The amount designated as bonus for Mr. Belatti in 1995 is comprised of a
cash distribution of $630,206, paid to him in 1996 pursuant to his Employment
Agreement with AFC, and a distribution to him in 1996 of 1,329,969 shares of
common stock, having a fair market value of $4,411,507 under the 1996 Stock
Bonus Plan - Executive in connection with the FS Transaction.

  (4) The amount designated as bonus for Mr. Holbrook in 1995 is comprised of a
cash distribution of $275,750, paid to him in 1996 pursuant to his Employment
Agreement with AFC, and a distribution to him in 1996 of 660,000 shares of
common stock, having, a fair market value of $2,189,220 under the 1996 Stock
Bonus Plan - Executive in connection with the FS Transaction.

  (5) The amount designated as bonus for Mr. Frankel in 1995 is comprised of a
cash distribution of $200,000, paid to him in 1996 pursuant to his Employment
Agreement with AFC, and a distribution to him in 1996 of 660,000 shares of
common stock, having a fair market value of $2,189,220 under the 1996 Stock
Bonus Plan - Executive in connection with the FS Transaction. In addition, AFC
paid life insurance premiums on behalf of Mr. Frankel in 1996 and 1995 under a
split-dollar insurance plan between Mr. Frankel and AFC.

  (6) Mr. Van Epps' bonus for 1995 is comprised of a cash distribution of
$72,738 and a stock distribution of 34,700 shares of Common Stock having a fair
market value of $115,100.

  (7) Ms. Moddelmog's bonus for 1995 is comprised of a cash distribution of
$52,250 and a stock distribution of 34,700 shares of Common Stock having a fair
market value of $115,100.

  (8) The amounts shown under All Other Compensation reflect life insurance
premiums paid by AFC with respect to split dollar life insurance policies for
the benefit of the Messrs. Belatti, Holbrook and Frankel. AFC also paid $4,417,
$4,633 and $4,532 in life insurance premiums in 1997, 1996 and 1995,
respectively, for the split dollar life insurance policy for the benefit of Mr.
Van Epps. AFC also paid $1,735 in life insurance premiums in 1997, 1996 and 1995
for the split dollar life insurance policy for the benefit of Ms. Moddelmog.

  (9) Includes matching contributions by AFC into the qualified employee benefit
plan under Section 401(k) of the Code on behalf of (i) Mr. Van Epps of $1,200,
$1,475 and $1,148 for 1997, 1996 and 1995, respectively, and (ii) Ms. Moddelmog
of $1,200, $1,336 and $1,019 for 1997, 1996 and 1995, respectively.

      
  (10) Footnotes (2) and (5) above have been rewritten to correct certain 
factual inaccuracies contained in such notes in a prior filing.     

EMPLOYMENT AGREEMENTS

      FRANK J. BELATTI.  Mr. Belatti and AFC entered into an employment
agreement on November 5, 1992, as amended, on November 5, 1995 (the "Belatti
Agreement"). The Belatti Agreement contains customary employment terms and
provides for a current annual base salary of $480,000, subject to annual
adjustment by the Board of Directors, an annual incentive bonus, stock options,
fringe benefits, participation in all Company-sponsored benefit plans and such
other compensation as may be approved by the Board of Directors. The term of the
Belatti Agreement terminates on November 5, 2000, unless earlier terminated or
otherwise renewed, pursuant to the terms thereof. Pursuant to the terms of the
Belatti Agreement, if Mr. Belatti's employment is terminated without cause or if
written notice not to renew his employment is given by AFC, Mr. Belatti would be
entitled to, among other things, one to two-and-one-half times his base annual
salary, depending on his length of service at such termination date, and the
bonus payable to him for the fiscal year in which such termination occurs. Under
the Belatti Agreement, upon (i) a change of control of AFC, (ii) a significant
reduction in Mr. Belatti's responsibilities, title or duties or (iii) the
relocation of AFC's principal office more than 45 miles from its current
location (except to Atlanta, Georgia), Mr. Belatti may terminate

                                       51
<PAGE>
 
his employment and would be entitled to receive, among other things, the same
severance pay he would have received had his employment been terminated by AFC
without cause.

     DICK R. HOLBROOK. Mr. Holbrook and AFC entered into an employment agreement
on November 5, 1992, as amended, on November 5, 1995 (the "Holbrook Agreement").
The Holbrook Agreement contains customary employment terms and provides for a
current annual base salary of $325,000, subject to annual adjustment by the
Board of Directors, an annual incentive bonus, stock options, fringe benefits,
participation in all Company-sponsored benefit plans and such other compensation
as may be approved by the Board of Directors. The term of the Holbrook Agreement
terminates on November 5, 2000, unless earlier terminated or otherwise renewed,
pursuant to the terms thereof. Pursuant to the Holbrook Agreement, if Mr.
Holbrook's employment is terminated without cause or if written notice not to
renew his employment is given by AFC, he would be entitled to, among other
things, one to two-and-one-half times his base annual salary, depending on his
length of service at such termination date, and the bonus payable to him for the
fiscal year in which such termination occurs. Under the Holbrook Agreement, upon
(i) a change of control of AFC, (ii) a significant reduction in Mr. Holbrook's
responsibilities, title or duties not approved by Mr. Belatti or (iii) AFC
relocates its principal office more than 45 miles from its current location
(except to Atlanta, Georgia), Mr. Holbrook may terminate his employment and
would be entitled to receive, among other things, the same severance pay he
would have received had his employment been terminated by AFC without cause.

     SAMUEL N. FRANKEL.  Mr. Frankel and AFC entered into an employment
agreement on December 5, 1995 (the "Frankel Agreement"). The Frankel Agreement
contains customary employment terms and provides for a base annual salary of
$300,000, subject to annual adjustment by the Board of Directors, and for an
annual incentive bonus. The term of the Frankel Agreement terminates on December
5, 2000, unless earlier terminated or otherwise renewed pursuant to the terms
thereof. Pursuant to the Frankel Agreement, if Mr. Frankel's employment is
terminated without cause or if written notice not to renew is given by AFC, he
would be entitled to, among other things, two-and-one-half times his base annual
salary, and the bonus payable to him for the fiscal year in which such
termination occurs. Under the Frankel Agreement, upon (i) a change of control of
AFC, (ii) a significant reduction in Mr. Frankel's responsibilities, title or
duties not approved by Mr. Belatti or (iii) the relocation of AFC's principal
office more than 45 miles from its current location (except to Atlanta,
Georgia), Mr. Frankel may terminate his employment and would be entitled to
receive, among other things, the same severance pay he would receive if he was
terminated by AFC without cause.

OPTION PLANS

1992 NONQUALIFIED STOCK OPTION PLAN

     The 1992 Nonqualified Stock Option Plan (the "1992 Option Plan"), provides
for the grant of options to purchase shares of Common Stock to selected officers
of AFC.  Options under the 1992 Option Plan are not intended to qualify for
treatment as incentive stock options under Section 422A of the Internal Revenue
Code of 1986, as amended 

                                       52
<PAGE>
 
("Section 422A"). Options under the 1992 Option Plan became exercisable at
various dates beginning on January 1, 1994. If not exercised, options under the
1992 Option Plan will expire 15 years after their issuance (if not sooner due to
termination of employment). If the employment of an optionee under the 1992
Option Plan is terminated for any reason, AFC may be required to repurchase the
shares of Common Stock acquired by such optionee pursuant to such plan. Up to
1,808,864 shares of Common Stock have been reserved for issuance under the 1992
Option Plan. Prior to April 1996, options with respect to 669,334, 200,000,
170,000, 35,000 and 35,000 shares of Common Stock were issued to Messrs.
Belatti, Holbrook, Frankel and Van Epps and Ms. Moddelmog, respectively, at an
exercise price of $0.10. On April 11, 1996, this exercise price was adjusted to
$0.08 per share and additional options with respect to 196,849, 58,860, 50,000,
10,300 and 10,300 shares of Common Stock were issued to Messrs. Belatti,
Holbrook, Frankel and Van Epps and Ms. Moddelmog, respectively, also at an
exercise price of $0.08 per share. As of December 28, 1997, options with respect
to 1,720,061 shares of Common Stock were outstanding under the 1992 Option Plan,
of which options with respect to 1,527,854 shares of Common Stock were
exercisable.

1996 NONQUALIFIED PERFORMANCE STOCK OPTION PLAN--EXECUTIVE

     Certain senior executives of AFC are eligible to participate in AFC's 1996
Nonqualified Performance Stock Option Plan--Executive (the "Executive
Performance Option Plan"). Up to 1,444,053 shares of Common Stock may be issued
under the Executive Performance Option Plan. Under the Executive Performance
Option Plan, participants may be granted options to purchase shares of Common
Stock at an option price determined by the Board of Directors of AFC. Options
under the Executive Performance Option Plan are not intended to qualify for
treatment as incentive stock options under Section 422A. The Executive
Performance Option Plan is administered by the compensation committee of the
Board of Directors (the "Compensation Committee"). All options granted under the
Executive Performance Option Plan may vest over four to five years commencing on
the first anniversary of the date of grant according to performance criteria
relating to AFC's earnings on a fiscal year basis. Pursuant to the Executive
Performance Option Plan, on April 26, 1996 AFC granted options with respect to
800,000, 400,000 and 225,000 shares of Common Stock to Messrs. Belatti, Holbrook
and Frankel, respectively, at an exercise price of $3.317 per share. In 1997,
AFC granted options with respect to 10,019, 4,517 and 4,517 shares of Common
Stock to Messrs. Belatti, Holbrook and Frankel, respectively, at an exercise
price of $4.95 per share.

     All options granted under the Executive Performance Option Plan will expire
ten years from the date of grant unless terminated earlier due to certain
circumstances. The exercisability of options under the Executive Performance
Option Plan may be accelerated, at the discretion of the Compensation Committee.
Additionally, the Executive Performance Option Plan provides that, at any time
prior to five years after the date of grant of an option, AFC may elect to
repurchase all or any portion of the shares of Common Stock acquired by the
participant by the exercise of the options for a period of six months after the
date of termination of the participant's employment. The purchase price for such
repurchased shares shall be their "fair market value" thereof, as determined by
the Board of Directors. The Executive Performance Option Plan contains
provisions

                                       53
<PAGE>
 
relating to certain "tag-along" and "drag-along" rights should the FS Entities
(as defined herein) find a third-party buyer for all of the Common Stock held
thereby. As of December 28, 1997, options with respect to 1,444,053 shares of
Common Stock were outstanding under the Executive Performance Option Plan, of
which options with respect to 574,791 shares were exercisable.

1996 NONQUALIFIED PERFORMANCE STOCK OPTION PLAN--GENERAL

     Certain officers and key employees not covered by the Executive Performance
Option Plan are eligible to receive options to purchase Common Stock under AFC's
1996 Nonqualified Performance Stock Option Plan--General ("General Performance
Option Plan"). Up to 1,269,242 options to purchase shares of Common Stock are
issuable under the General Performance Option Plan. Options under the General
Performance Option Plan are not intended to qualify for treatment as incentive
stock options under Section 422A. Pursuant to the General Performance Option
Plan, on April 26, 1996, AFC granted options with respect to 100,000 shares of
Common Stock to each of Mr. Van Epps and Mrs. Moddelmog at an exercise price of
$3.317 per share. On October 1, 1997, AFC granted options with respect to 2,377
shares of Common Stock to Mr. Van Epps and Mrs. Moddelmog at an exercise price
of $4.95 per share. The General Performance Option Plan has a number of terms
that are substantially similar to terms found in the Executive Performance
Option Plan. All options granted under the General Performance Option Plan may
vest over four to five years commencing on the first anniversary of the date of
grant according to a performance criteria relating to AFC's earnings. Such
options expire ten years from the date of grant unless terminated earlier due to
certain circumstances. Additionally, the General Performance Option Plan
restricts employees from transferring any shares of Common Stock received on the
exercise of options under the General Performance Option Plan prior to the fifth
anniversary of the date of the grant. Following such fifth anniversary, AFC has
a right of first refusal with respect to any proposed transfer of such shares of
Common Stock. Finally, the General Performance Option Plan contains provisions
relating to certain "tag-along" and "drag-along" rights should the FS Entities
(as defined herein) find a third-party buyer for all of the Common Stock held
thereby. As of December 28, 1997, options to purchase 1,207,894 shares of Common
Stock were outstanding under the General Performance Option Plan, of which
options to purchase 476,567 shares of Common Stock were exercisable.

1996 NONQUALIFIED STOCK OPTION PLAN

     Certain officers and key employees are eligible to receive options to
purchase Common Stock under AFC's 1996 Nonqualified Stock Option Plan (the "1996
Option Plan").  The 1996 Option Plan authorizes AFC to issue up to 1,808,863
options to purchase shares of Common Stock.  Options under the 1996 Option Plan
are not intended to qualify for treatment as incentive stock options under
Section 422A.  On April 11, 1996, options to purchase 90,000, 55,000 and 35,000
shares of Common Stock were granted to Messrs. Belatti, Holbrook and Frankel,
respectively, at an exercise price of $3.317 per share.  On April 26, 1996,
options to purchase 5,000 shares of Common Stock were granted under the 1996
Option Plan to Mr. Van Epps and Ms. Moddelmog also at

                                       54
<PAGE>
 
an exercise price of $3.317 per share. On October 1, 1997, options to purchase
32,390, 14,963, 14,963, 7,782 and 7,782 shares of Common Stock were granted to
Messrs. Belatti, Holbrook, Frankel, Van Epps and Ms. Moddelmog at an exercise
price of $4.95 per share. The 1996 Option Plan contains many of the same
provisions of the Executive Performance Option Plan and the General Performance
Option Plan. All options granted under the 1996 Option Plan vest in 25%
increments upon each of the first, second, third and fourth anniversaries of the
date of grant and expire seven years from the date of grant, unless terminated
earlier due to certain circumstances. The 1996 Option Plan includes the same
repurchase rights found in the Executive Performance Option Plan and the General
Performance Option Plan. Additionally, the 1996 Option Plan contains the
transfer restrictions, rights of first refusal and "tag-along" and "drag-along"
rights as found in the General Performance Option Plan. As of December 28, 1997,
options with respect to 641,464 shares of Common Stock were outstanding under
the 1996 Option Plan, of which options to purchase 84,100 shares of Common Stock
were exercisable.

     The following table sets forth information concerning the number and value
of securities underlying unexercised options held by each of the Named Executive
Officers at December 28, 1997.

                   AFC OPTION GRANTS IN THE LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                    Individual Grants(1)                                       Potential  Realizable            
                         -------------------------------------------------                                                       
                              Number of          % of Total                                    Value at Assumed Annual        
                              Securities          Options                                       Rates of Stock Price           
                             Underlying          Granted to      Exercise                      Appreciation for Option      
                               Options          Employees in        or        Expiration                Term(2)             
                                                                                           -------------------------------
      Name                    Granted (#)        Fiscal Year    Base Price      Date               5%              10%    
      ----                    -----------        -----------    ----------      ----               --              ---   
<S>                           <C>               <C>             <C>          <C>          <C>                     <C> 
Frank J. Belatti                  10,019            6.54%         $4.950      10/1/07          $ 47,550           $ 95,401
                                  32,390           10.40           4.950      10/1/04           118,163            205,001

Dick R. Holbrook                   4,571            2.99           4.950      10/1/07            21,694             43,525
                                  14,963            4.81           4.950      10/1/04            54,587             94,703

Samuel N. Frankel                  4,571            2.99           4.950      10/1/07            21,694             43,525
                                  14,963            4.81           4.950      10/1/04            54,587             94,703

William M. Van Epps                2,377            1.55           4.950      10/1/07            11,281             22,634
                                   7,782            2.50           4.950      10/1/04            28,390             49,253

Hala R. Moddelmog                  2,377            1.55           4.950      10/1/07            11,281             22,634
                                   7,782            2.50           4.950      10/1/04            28,390             49,253
</TABLE>

_____________
  (1) Option grants to the Named Executive Officers set forth in the table were
granted under the Executive Performance Option Plan, with respect to Messrs.
Belatti, Holbrook and Frankel, the General Performance Stock Option Plan, with
respect to Mr. Van Epps and Ms. Moddelmog, and the 1996 Option Plan, with
respect to each Named Executive Officer.

  (2) These columns indicate the hypothetical gains of "option spreads" of the
outstanding options granted, based on assumed annual compound stock appreciation
rates of 5% and 10% over the options' terms. The 5% and 10% assumed rates of
appreciation are mandated by the rules of the Commission and do not represent
AFC's estimate or projection of the future prices or market value of Common
Stock.

                                       55
<PAGE>
 
     The following table sets forth information concerning the number and value
of securities underlying unexercised options held by each of the Named Executive
Officers as of December 28, 1997.

              AGGREGATED OPTION EXERCISES IN THE LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES

<TABLE>
<CAPTION>
                                                               Securities Unexercised              Value of Unexercised
                                                               Underlying Options at             In-the-Money Options at
                                                                  Dec 28, 1997 (#)               Dec. 28, 1997 ($)(1)(2)
                                                          ---------------------------------   ------------------------------
                                                                                    Not                             Not
                                                            Exercisable         Exercisable     Exercisable    Exercisable
                                                          ---------------       -----------     -----------    -----------
<S>                                                       <C>                   <C>             <C>            <C>
Frank J. Belatti                                                1,215,081          587,404         7,895,029      2,391,948

Dick R. Holbrook                                                  433,753          299,641         2,650,452      1,223,366

Samuel N. Frankel                                                 319,893          179,641         2,048,386        721,406

William M. Van Epps                                                62,553           97,906           327,724        473,522

Hala R. Moddelmog                                                  46,374          114,085           207,676        593,570
</TABLE>

_____________
 (1) Because there is no established public trading market for Common Stock,
the Board of Directors of AFC must, under certain circumstances, determine the
fair market value of the Common Stock.  AFC believes that the fair market value
of the Common Stock was $7.50 per share as of December 28, 1997.

 (2) Values for "in-the-money" outstanding options represent the positive
spread between the respective exercise prices of the outstanding options and the
fair market value of the underlying Common Stock of $7.50 per share as described
in Note 1.

STOCK BONUS PLANS

     Officers, key employees and certain consultants of AFC have received shares
of Common Stock under AFC's 1996 Employee Stock Bonus Plan--Executive (the
"Executive Bonus Plan") and the 1996 Stock Bonus Plan--General (the "General
Bonus Plan"). On April 26, 1996, an aggregate of 2,649,969 shares of Common
Stock were issued under the Executive Bonus Plan and an aggregate of 364,803
shares of Common Stock were issued under the General Bonus Plan at a fair market
value of $3.317 per share. On such date, Messrs. Belatti, Holbrook and Frankel
were issued 1,329,969, 660,000 and 660,000 shares of Common Stock, respectively,
under the Executive Bonus Plan and Mr. Van Epps and Ms. Moddelmog were each
issued 34,700 shares of Common Stock under the General Bonus Plan. Under each
such plan, at any time prior to five years after the date of grant of Common
Stock bonuses, AFC has the option, in certain circumstances, to repurchase all
or any portion of the shares of Common Stock acquired by the plan participant
for a period of six months after the date of termination of the participant's
employment. The price for such repurchase will be the fair market value of the
shares as determined by the Board of Directors, except for termination of
employment other than death or disability under the General Bonus Plan. In such
instances, the repurchase price shall be a certain fraction of the fair market
value, depending on the length of employment by such employee. This repurchase
option terminates upon AFC's initial public offering of Common Stock or a change
of control with respect to AFC. In addition, shares issued under the General
Bonus Plan are also subject to the same transfer restrictions, rights of first
refusal and "tag-along" and "drag-along" rights that are found in the General
Option Plan. No further shares are available for issuance under either the
Executive Bonus Plan or the General Bonus Plan.

                                       56
<PAGE>
 
     In connection with the issuance of shares of Common Stock under the
Executive Bonus Plan and the General Bonus Plan, AFC offered to loan the
participating employee an amount sufficient to pay for the employee's tax
obligation resulting from the issuance of shares of Common Stock to such
employee. If accepted by the employee, such loan would be evidenced by a
promissory note which will be due on December 31, 2003 and accrues interest at
6.25% per annum. Such notes are secured by the pledge of the shares issued to
the employee. As of December 28, 1997, under the Executive Bonus Plan and the
General Bonus Plan, Messrs. Belatti, Holbrook, Frankel and Van Epps and Ms.
Moddelmog had issued promissory notes to AFC in the outstanding principal
amounts of $2,078,726, $1,030,028, $1,030,028, $51,795 and $51,795,
respectively.

OTHER EMPLOYEE BENEFIT PLANS

     On April 19, 1994, AFC adopted a nonqualified retirement, disability and
death benefit plan ("Retirement Plan") for certain officers. Retirement benefits
under the Retirement Plan are unfunded. Annual benefits are equal to 30.0% of
the executive's average base compensation for the five years preceding
retirement. The benefits are payable in 120 equal monthly installments following
the executive officer's retirement date. Death benefits under the Retirement
Plan cover certain executive officers and are up to five times the officer's
base compensation at the time of employment. AFC has the discretion to increase
the employee's death benefits. Death benefits are funded by split dollar life
insurance arrangements. The accumulated benefit obligation relating to the
Retirement Plan was approximately $1.2 million on December 28, 1997. AFC also
provides post-retirement medical benefits (including dental coverage) for
certain retirees and their spouses. This benefit begins on the date of
retirement and ends after 120 months or upon the death of both parties.

                                       57
<PAGE>
 
ITEM  12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table shows the total number and percentage of the
outstanding shares of the Company's Common Stock beneficially owned as of March
15, 1998, with respect to each person (including any "group" as used in Section
13(d)(3) of the Securities Exchange Act of 1934, as amended) the Company knows
to have beneficial ownership of more than 5% of the Common Stock.  The Company
computed the percentage ownership amounts in accordance with the provisions of
Rule 13d-3(d), which includes as beneficially owned all shares of Common Stock
which the person or group has the right to acquire within the next 60 days.  The
percentages are based upon 34,448,604 shares outstanding as of March 15, 1998.

                         OWNERSHIP OF AFC COMMON STOCK

<TABLE>
<CAPTION>
                                                                          Shares of              Percentage of    
                                  Name(1)                               Common Stock              Common Stock    
                                  ------                                ------------             -------------     
     <S>                                                                <C>                      <C> 
     Freeman Spogli & Co. Incorporated(2)(3)......................       18,993,066                   55.1%
     Canadian Imperial Bank of Commerce(4)........................        6,312,724                   18.3%
     PENMAN Private Equity and Mezzanine Fund, L.P.(5)............        2,110,341                    6.1%
     ML IBK Positions, Inc.(6)....................................        2,050,000                    6.0%
     Frank J. Belatti(7)(8).......................................        2,567,550                    7.2%
     Dick R. Holbrook(7)(9).......................................        1,107,503                    3.2%
     Samuel N. Frankel(7)(10).....................................          988,643                    2.8%
     William M. Van Epps(7)(11)...................................           98,503                    *   
     Hala R. Moddelmog(7)(12).....................................           83,618                    *   
     Mark J. Doran(3).............................................               --                     -- 
     Paul Farrar(13)..............................................               --                     -- 
     Matt L. Figel(14)............................................               --                     -- 
     Todd W. Halloran(3)..........................................               --                     -- 
     Kelvin J. Pennington(5)......................................               --                     -- 
     John M. Roth(3)..............................................               --                     -- 
     Ronald P. Spogli(3)..........................................               --                     -- 
     William M. Wardlaw(3)........................................               --                     -- 
     Directors and officers as a group (30 persons) (1530)........       26,755,373                   72.0% 
                                                                       -------------
</TABLE>

______________
     *    Less than 1.0% of outstanding shares of Common Stock.

     (1)  The persons named in this table have sole voting power and investment
power with respect to all shares of Common Stock shown as beneficially owned by
them, subject to community property laws where applicable and the information
contained in this table and these notes.

     (2)  The shares shown as beneficially owned by FS&Co. are held of record as
follows: 18,259,483 shares owned by FS Equity Partners III, L.P. ("FSEP III")
and 733,583 shares owned by FS Equity Partners International, L.P. ("FSEP
International").  FS Capital Partners, L.P. ("FS Capital"), an affiliate of
FS&Co., is the sole general partner of FSEP III.  FS Holdings, Inc. ("FSHI") is
the sole general partner of FS Capital.  The sole general partner of FSEP
International is FS&Co. International, L.P. ("FS&Co. International").  The sole
general partner of FS&Co. International is FS International Holdings Limited
("FS International Holdings"), an affiliate of FS&Co.  As the general partners
of FS Capital (which is the general partner of FSEP III) and FS&Co.
International (which is the general partner of FSEP International),
respectively, FSHI and FS International Holdings have the sole power to vote and
dispose of the shares of AFC held by each of FSEP III and FSEP International,
respectively.
 
     (3)  Messrs. Spogli, Roth and Wardlaw, each of whom is a member of the
Board, and Mr. Bradford M. Freeman, Mr. J. Frederick Simmons and Mr. Charles P.
Rullman, Jr. are the sole directors, officers and shareholders of FS&Co., FSHI
and FS International Holdings, and as such may be deemed to be the beneficial
owners of the shares indicated as beneficially owned by FS&Co. Messrs. Doran and
Halloran, each of whom is a member of the Board, are affiliated with FS&Co. The
business address of each of FS&Co. and its general partners, FSHI and its sole
directors, officers and shareholders, FS Capital and FSEP III is 11100

                                       58
<PAGE>
 
Santa Monica Boulevard, Suite 1900, Los Angeles, California 90025.  The business
address of each of FS International Holdings, FS&Co. International and FSEP
International is c/o Paget-Brown & Company, Ltd., West Winds Building, Third
Floor, P.O. Box 1111, Grand Cayman, George Town, Cayman Islands, B.W.I.  The
business address of Messrs. Doran and Halloran is 599 Lexington Avenue, 18th
Floor, New York, New York 10022.
 
     (4)  The business address for Canadian Imperial Bank of Commerce is BCE
Place, Bay Street, P.O. Box 500, Toronto, Ontario MBJ258.
 
     (5)  Mr. Pennington, who is a member of the Board, and Mr. Lawrence C.
Manson, Jr. are general partners of PENMAN Asset Management, L.P. ("PENMAN
Asset"), the general partner of PENMAN Private Equity and Mezzanine Fund, L.P.
("PENMAN Equity"), and as such may be deemed to be the beneficial owners of the
shares indicated as beneficially owned by PENMAN. The business address of PENMAN
Equity, PENMAN Asset and each of its general partners is 333 West Wacker Drive,
Suite 700, Chicago, Illinois 60606.

     (6)  The business address of ML IBK Positions, Inc. is c/o Merrill Lynch &
Co., Inc., Corporate Credit Division, World Financial Center, South Tower, 7th
Floor, New York, New York 10080.
 
     (7)  The business address of AFC's executive officers is c/o AFC
Enterprises, Inc., Six Concourse Parkway, Suite 1700, Atlanta, Georgia 30328.
 
     (8)  Includes 1,237,581 shares of Common Stock issuable with respect to
options exercisable within 60 days as of March 15, 1998.
 
     (9)  Includes 447,503 shares of Common Stock issuable with respect to
options exercisable within 60 days as of March 15, 1998.
 
     (10) Includes 328,643 shares of Common Stock issuable with respect to
options exercisable within 60 days as of March 15, 1998.
 
     (11) Includes 63,803 shares of Common Stock issuable with respect to
options exercisable within 60 days as of March 15, 1998.
 
     (12) Includes 48,918 shares of Common Stock issuable with respect to
options exercisable within 60 days as of March 15, 1998.
 
     (13) Mr. Farrar's mailing address is c/o Canadian Imperial Bank of
Commerce, BCE Place, Bay Street, P.O. Box 500, Toronto, Ontario MBJ258.
 
     (14) Mr. Figel's business address is c/o Doramar Capital, 300 South Grand
Avenue, Suite 2900, Los Angeles, California 90071.
 
     (15) Includes 18,993,066 shares of Common Stock held by affiliates of
FS&Co., 2,110,341 shares of Common Stock held by an affiliate of PENMAN Equity
and 2,721,687 shares of Common Stock issuable with respect to options granted to
certain executive officers that are exercisable within 60 days as of January 30,
1998.


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     In April 1996, FSEP III and FSEP International (collectively, the "FS
Entities") acquired from AFC 21,103,407 shares of Common Stock, for an aggregate
purchase price of $70.0 million.  In connection with such stock purchase,
535,152 of the 560,000 outstanding shares of AFC's 8% Redeemable Cumulative
Preferred Stock ("8% Preferred Stock") were exchanged into an equal number of
shares of 10% Preferred Stock including 360,545 shares held by Canadian Imperial
Bank of Commerce and 60,000 shares held by ML IBK Positions, Inc.  In May 1996,
the FS Entities sold an aggregate of 2,110,341 shares of Common Stock to PENMAN
Equity for an aggregate purchase price of $7.0 million.  In August 1996, the
remaining 24,848 shares of the 8% Preferred Stock then outstanding were
exchanged for an equal number of shares of 10% Preferred Stock.

     In April 1996, the FS Entities, AFC, Messrs. Belatti, Holbrook and Frankel
along with certain other holders of Common Stock, entered into a stockholders
agreement ("Stockholders Agreement") whereby (i) the shareholders were granted
the pro rata right to acquire any additional securities to be issued by AFC,
(ii) the FS Entities granted certain "tag-along" rights to the other
shareholders and, in turn, were granted certain 

                                       59
<PAGE>
 
"drag-along" rights with respect to the sale of their shares of Common Stock or
10% Preferred Stock (collectively, "Capital Stock"), (iii) various transfer
restrictions were agreed upon by the shareholders, (iv) certain rights of first
offer prior to any transfer of shares of Capital Stock were agreed to and (v)
certain Board representation rights of the FS Entities, the Chief Executive
Officer of AFC, and the holders of 10% Preferred Stock were established. This
Stockholders Agreement was amended in May 1996 to include PENMAN Equity and
again in August 1996 to include two new shareholders.

     In April 1996, in connection with the issuance of shares of Common Stock
under the Executive Bonus Plan and General Bonus Plan, Messrs. Belatti,
Holbrook, Frankel and Van Epps and Ms. Moddelmog borrowed $1,985,178, $985,149,
$985,149, $51,795 and $51,795, respectively, from AFC to cover certain income
tax liabilities arising as a result the issuance of shares of Common Stock in
connection with the FS Transactions. In 1997, AFC additionally loaned Messrs.
Belatti, Holbrook and Frankel $93,548, $44,879 and $44,879, respectively, with
respect to the above.  Each officer delivered a promissory note to AFC with
respect to the amount borrowed thereby and each such promissory note is due on
December 31, 2003 with a simple interest rate of 6.25% per annum.  In connection
with these notes, each such officer also entered into a pledge agreement with
AFC whereby each note is secured by the pledge of shares of Common Stock issued
thereto under either the Executive Bonus Plan or the General Bonus Plan.  As of
December 28, 1997, under the Executive Bonus Plan and the General Bonus Plan,
Messrs. Belatti, Holbrook, Frankel and Van Epps and Ms. Moddelmog had issued
promissory notes to AFC in the outstanding principal amounts of $2,078,726,
$1,030,028, $1,030,028, $51,795 and $51,795, respectively.

     In May 1996, AFC redeemed all shares of its outstanding 8% Preferred Stock
and 10% Preferred Stock with proceeds from the issuance of $175 million in
Senior Subordinated Notes.

     In 1996, AFC received legal services from Frankel, Hardwick, Tanenbaum &
Fink, P.C., a law firm associated with Mr. Frankel, AFC's Executive Vice
President, Secretary and General Counsel and a member of AFC's Board of
Directors.  During AFC's fiscal year ended December 29, 1996, the total amount
paid to this law firm was approximately $448,000.  This law firm has since been
dissolved.

     AFC's executive committee of the Board of Directors oversees compensation
matters.  Messrs. Belatti and Frankel, two Named Executive Officers, serve on
the executive committee but neither Mr. Belatti nor Mr. Frankel participated in
matters regarding his own compensation.

                                       60
<PAGE>
 
                                    PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(A) FINANCIAL STATEMENTS

     The following consolidated financial statements of the Company appear
immediately following this Item 14:

<TABLE>
<CAPTION>
                                                                                           Pages
                                                                                           -----
     <S>                                                                                   <C>  
     Report of Independent Auditors                                                         F-1 
     Consolidated Balance Sheets as of December 29, 1996 and December                           
        28, 1997...............................................................              F-2
     Consolidated Statements of Operations for the Years ended December                         
        31, 1995, December 29, 1996 and December 28, 1997......................              F-4
     Consolidated Statements of Changes in Shareholders' Equity (Deficit) for                   
        the Years ended December 31, 1995, December 29, 1996 and December                       
        28, 1997...............................................................              F-5
     Consolidated Statements of Cash Flows for the Years Ended December                         
        31, 1995, December 29, 1996 and December 28, 1997......................              F-6
     Notes to Consolidated Financial Statements................................              F-8 
</TABLE>

(B) FINANCIAL STATEMENT SCHEDULES

     The Company has omitted all other schedules because the conditions
requiring their filing do not exist or because the required information appears
in the Company's Consolidated Financial Statements, including the notes to those
statements.

(C) EXHIBITS

     The Company has filed the exhibits listed below with this report.

     Exhibit
     Number              Description
     ------              -----------
 
     3.1*      Articles of Incorporation of AFC Enterprises, Inc. ("AFC"), as
               amended to date.

     3.2*      Amended and Restated Bylaws of AFC (formerly known as America's
               Favorite Chicken Company), as amended to date.

     4.1*      Indenture dated as of May 21, 1997 between AFC and United States
               Trust Company of New York, as Trustee, with respect to the 10 1/4
               % Senior Subordinated Notes due 2007.

     4.2*      Purchase Agreement, dated May 16, 1997, by and among AFC,
               Goldman, Sachs & Co., CIBC Wood Gundy Securities Corp. and
               Donaldson, Lufkin & Jenrette Securities Corporation.

                                       61
<PAGE>
 
     4.3*      Exchange and Registration Rights Agreement, dated as of May 21,
               1997, by and among AFC, Goldman, Sachs & Co., CIBC Wood Gundy
               Securities Corp. and Donaldson, Lufkin & Jenrette Securities
               Corporation.

     4.4*      Credit Agreement dated as of May 21, 1997, between AFC and the
               financial institutions listed therein (collectively, "Lenders"),
               Goldman Sachs Capital Partners L.P., as syndication and arranging
               agent, and Canadian Imperial Bank of Commerce ("CIBC"), as
               administrative agent for Lenders.

     4.5*      Security Agreement, dated as of May 21, 1997, by and between AFC
               and CIBC, as Administrative Agent.

     4.6*      Pledge Agreement, dated as of May 21, 1997, by and between AFC
               and CIBC, as Administrative Agent.

     4.7*      Trademark Security Agreement, dated as of May 21, 1997, by and
               between AFC and CIBC, as Administrative Agent.

     4.8*      Patent and Copyright Security Agreement, dated as of May 21,
               1997, by and between AFC and CIBC, as Administrative Agent.

     4.9*      Collateral Account Agreement, dated as of May 21, 1997, by and
               between AFC and CIBC, as Administrative Agent.

     4.10*     Form of Mortgage, Assignment of Rents, Security Agreement and
               Fixture Filing, dated as of May 21, 1997, between AFC and CIBC,
               as Administrative Agent.

     10.1*     Stock Purchase Agreement dated February 23, 1996 among AFC, FS
               Equity Partners, L.P. III ("FSEP III"), and FS Equity Partners
               International, L.P. ("FSEP International").

     10.2*     Stockholders Agreement dated April 11, 1996 among FSEP III and
               FSEP International, CIBC, Pilgrim Prime Rate Trust, Van Kampen
               American Capital Prime Rate Income Trust, Senior Debt Portfolio,
               ML IBK Positions Inc., Frank J. Belatti, Dick R. Holbrook, Samuel
               N. Frankel (collectively, the "Stockholders") and AFC.

     10.3*     Amendment No. 1 to Stockholders Agreement dated May 1, 1996 among
               the Stockholders, AFC and PENMAN Private Equity and Mezzanine
               Fund, L.P.

     10.4*     Asset Purchase Agreement dated March 24, 1997 by and between AFC
               and Atlanta Franchise Development Company, LLC.

     10.5*     Asset Purchase Agreement dated May 5, 1997 among AFC, The
               American Bagel Company d/b/a Chesapeake Bagel Bakery, Michael
               Robinson, and Alan Manstof.

     10.6*     Form of Popeye's Development Agreement

     10.7*     Form of Church's Development Agreement

     10.8*     Form of Popeye's Franchise Agreement

                                       62
<PAGE>
 
     10.9*     Form of Church's Franchise Agreement

     10.10*    Formula Agreement dated July 2, 1979 among Alvin C. Copeland,
               Gilbert E. Copeland, Mary L. Copeland, Catherine Copeland,
               Russell J. Jones, A. Copeland Enterprises, Inc. and Popeyes
               Famous Fried Chicken, Inc. (a predecessor of AFC).

     10.11*    Amendment to Formula Agreement dated March 21, 1989 by and among
               Alvin Copeland, New Orleans Spice Company, Inc. and Biscuit
               Investments, Inc. (a predecessor of AFC).

     10.12*    Second Amendment to Formula Agreement dated March 21, 1989 by and
               among Alvin C. Copeland, Biscuit Investments, Inc. and New
               Orleans Spice Company, Inc.

     10.13*    Supply Agreement dated March 21, 1989 between New Orleans Spice
               Company, Inc. and Biscuit Investments, Inc.

     10.14*    Recipe Royalty Agreement dated March 21, 1989 by and among Alvin
               C. Copeland, New Orleans Spice Company, Inc. and Biscuit
               Investments, Inc.

     10.15*    Licensing Agreement dated March 11, 1976 between King Features
               Syndicate Division of The Hearst Corporation and A. Copeland
               Enterprises, Inc.

     10.16*    Assignment and Amendment dated January 1, 1981 between A.
               Copeland Enterprises, Inc., Popeyes Famous Fried Chicken, Inc.
               and King Features Syndicate Division of The Hearst Corporation.

     10.17*    Popeye License Agreement dated January 1, 1981 between King
               Features Syndicate Division of The Hearst Corporation and Popeyes
               Famous Fried Chicken, Inc.

     10.18*    Letter Agreement dated September 17, 1981 between King Features
               Syndicate Division of The Hearst Corporation, A. Copeland
               Enterprises, Inc. and Popeyes Famous Fried Chicken, Inc.

     10.19*    License Agreement dated December 19, 1985 by and between King
               Features Syndicate, Inc., The Hearst Corporation, Popeyes, Inc.
               and A. Copeland Enterprises, Inc.

     10.20*    Letter Agreement dated July 20, 1987 by and between King Features
               Syndicate, Division of The Hearst Corporation, Popeyes, Inc. and
               A. Copeland Enterprises, Inc.

     10.21*    Employment Agreement dated November 5, 1992 between AFC and 
               Frank J. Belatti.

     10.22*    Amendment No. 1 to Employment Agreement dated November 5, 1995
               between AFC and Frank J. Belatti.

                                       63
<PAGE>
 
     10.23*    Employment Agreement dated as of November 5, 1992 between AFC and
               Dick R. Holbrook.

     10.24*    Amendment No. 1 to Employment Agreement dated November 5, 1995
               between AFC and Dick R. Holbrook.

     10.25*    Employment Agreement dated December 5, 1995 between AFC and
               Samuel N. Frankel.

     10.26*    1992 Stock Option Plan of AFC (formerly America's Favorite
               Chicken Company) effective as of November 5, 1992.

     10.27*    First Amendment to 1992 Stock Option Plan dated July 19, 1993.

     10.28*    Second Amendment to 1992 Stock Option Plan dated December 17,
               1993.

     10.29*    Third Amendment to 1992 Stock Option Plan dated April 11, 1996.

     10.30*    1996 Nonqualified Performance Stock Option Plan (Executive) of
               AFC effective as of April 11, 1996.

     10.31*    1996 Nonqualified Performance Stock Option Plan (General) of AFC
               effective as of April 11, 1996.

     10.32*    1996 Nonqualified Stock Option Plan of AFC effective as of April
               11, 1996.

     10.33*    Form of Nonqualified Stock Option Agreement (General) between AFC
               and stock option participants.

     10.34*    Form of Nonqualified Stock Option Agreement (Executive) between
               AFC and certain key executives.

     10.35*    1996 Employee Stock Bonus Plan (Executive) of AFC effective as of
               April 11, 1996.

     10.36*    1996 Employee Stock Bonus Plan (General) of AFC effective as of
               April 11, 1996.

     10.37*    Form of Stock Bonus Agreement (Executive) between AFC and certain
               executive officers.

     10.38*    Form of Stock Bonus Agreement (General) between AFC and certain
               key officers and employees.

     10.39*    Form of Secured Promissory Note issued to certain members of
               management.

     10.40*    Form of Stock Pledge Agreement between AFC and certain members of
               

                                       64
<PAGE>
 
               management.

     10.41*    AFC 1994 Supplemental Benefit Plan for Executive Officers dated
               May 9, 1994.

     10.42*    AFC 1994 Supplemental Benefit Plan for Senior and Executive Staff
               Officers dated April 19, 1994.

     10.43*    AFC 1994 Supplemental Benefit Plan for Senior Officers/General
               Managers dated May 9, 1994.

     10.44*    AFC 1994 Supplemental Benefit Plan for Designated Officers dated
               May 9, 1994.

     10.45*    Settlement Agreement between Alvin C. Copeland, Diversified Foods
               and Seasonings, Inc., Flavorite Laboratories, Inc. and AFC dated
               May 29, 1997.

     10.46*    Sublease dated March 1, 1997 by and between AFC and Foresight
               Software, Inc.

     10.47*    Lease dated December 31, 1992 by and between Concourse VI
               Associates and AFC.

     10.48*    First Amendment to Lease Agreement dated January 1993 by and
               between AFC and Concourse VI Associates.

     10.49*    Second Amendment to Lease Agreement dated June 24, 1993 by and
               between AFC and Concourse VI Associates.

                                       65
<PAGE>
 
     10.50*    Third Amendment to Lease Agreement dated June 17, 1994 by and
               between AFC and Concourse VI Associates.

     10.51*    Indemnification Agreement dated April 11, 1996 by and between AFC
               and William M. Wardlaw.

     10.52*    Indemnification Agreement dated April 11, 1996 by and between AFC
               and Ronald P. Spogli.

     10.53*    Indemnification Agreement dated April 11, 1996 by and between AFC
               and John M. Roth.

     10.54*    Indemnification Agreement dated May 1, 1996 by and between AFC
               and Kelvin J. Pennington.

     10.55*    Indemnification Agreement dated April 11, 1996 by and between AFC
               and Dick R. Holbrook.

     10.56*    Indemnification Agreement dated April 11, 1996 by and between AFC
               and Todd W. Halloran.

     10.57*    Indemnification Agreement dated April 11, 1996 by and between AFC
               and Samuel N. Frankel.

     10.58*    Indemnification Agreement dated April 11, 1996 by and between AFC
               and Matt L. Figel.

                                       66
<PAGE>
 
     10.59*    Indemnification Agreement dated July 2, 1996 by and between AFC
               and Paul H. Farrar.
 
     10.60*    Indemnification Agreement dated July 2, 1997 by and between AFC
               and Mark J. Doran.
 
     10.61*    Indemnification Agreement dated April 11, 1996 by and between AFC
               and Frank J. Belatti.
 
     10.62**   Credit Agreement dated August 12, 1997, between AFC and Banco
               Popular ("Banco Popular") De Puerto Rico for Turnkey Development
               program financing.
 
     10.63**   Exhibit A (the Budget) of Credit Agreement dated August 12, 1997
               between AFC and Banco Popular.
 
     10.64**   Exhibit B (Form of Notes) of Credit Agreement dated August 12,
               1997 between AFC and Banco Popular.
 
     10.65**   Exhibit C (Form of Leasehold Mortgage) of Credit Agreement dated
               August 12, 1997 between AFC and Banco Popular.
 
     10.66**   Exhibit D (Form of Owned Property Mortgage) of Credit Agreement
               dated August 12, 1997 between AFC and Banco Popular.
 
               Exhibit E (Form of Assignment of Contracts) of Credit Agreement
               dated August 12, 1997 between AFC and Banco Popular.

     10.67**   Exhibit F (Form of Environmental Indemnity Agreement) of Credit
               Agreement dated August 12, 1997 between AFC and Banco Popular.

     10.68**   Exhibit G (Form of Borrowing Certificate) of Credit Agreement
               dated August 12, 1997 between AFC and Banco Popular.
 
     10.69**   Exhibit H (Terms and Conditions of Standard Franchise Loans) of
               Credit Agreement dated August 12, 1997 between AFC and Banco
               Popular.

     10.70**   Exhibit I (Terms and Conditions of Popular Plus Loans) of Credit
               Agreement dated August 12, 1997 between AFC and Banco Popular.
            
     10.71**   Exhibit J (Description of Borrower's "Plus Program") of Credit
               Agreement dated August 12, 1997 between AFC and Banco Popular.
            
     10.72**   Exhibit K-1 (Franchise Loan Commitment) of Credit Agreement dated
               August 12, 1997 between AFC and Banco Popular.
 
               Exhibit K-2 (Forms of Franchise Loan Documents) of Credit
               Agreement dated August 12, 1997 between AFC and Banco Popular.
 
     10.73**   Form of Chesapeake Bagel Development Agreement
 
 

                                       67
<PAGE>
 
     10.74**   Form of Chesapeake Bagel Franchise Agreement
 
         
     10.75     Form of Chesapeake Bagel Development Agreement
 
     10.76     Form of Chesapeake Bagel Franchise Agreement
 
      21.1*    Subsidiaries of AFC.

      23.1*    Consent of Riordan & McKinzie (contained in Exhibit 5.1).

      23.2*    Consent of Arthur Andersen LLP.

      23.3*    Consent of Technomic, Inc.

      23.4*    Consent of CREST.

      24.1*    Power of Attorney.

      27.1     Financial Data Schedule
 
      99.1*    Form of Letter of Transmittal with respect to the Exchange Offer.

      99.2*    Form of Notice of Guaranteed Delivery.
 
______________________
*  Filed as an exhibit to the Company's Registration Statement on Form S-4
   (Registration No. 333-29731) on July 2, 1997 and incorporated by reference
   herein.

** Filed as an exhibit to the Company's Form 10-Q for the quarter ended
   September 7, 1997 on October 21, 1997 and incorporated by reference herein.
 
(D) REPORTS ON FORM 8-K
     None.

                                       68
<PAGE>
 
                                  SIGNATURES
                                        
     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, as amended, the registrant has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized.

                                    AFC Enterprises, Inc.

                                    By: /s/ Frank J. Belatti
                                        -----------------------
                                         Frank J. Belatti
                                         Chairman of the Board and
                                         Chief Executive Officer

                                    Date:  March 15, 1998

     Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, this report has been signed below by the following persons on behalf of
the registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
                 Signatures                       Title                        Date
                 ----------                       -----                        ----
     <S>                                  <C>                                <C>                  
     /s/  Frank J. Belatti                 Chairman of the board and         March 15, 1998                  
     ------------------------------                                           
          Frank J. Belatti                   Chief Executive Officer          
                                          (Principal Executive Officer)       
                                                                                             
     /s/  Gerald J. Wilkins                   Chief Financial Officer         March 15, 1998                        
     ------------------------------                                                           
          Gerald J. Wilkins                   Principal Financial and
                                                 Accounting Officer)            
                                                                                             
     /s/  Dick R. Holbrook                   President, Chief Operating       March 15, 1998               
     ------------------------------                                                           
          Dick R. Holbrook                       Officer and Director
                                                                                             
     /s/  Samuel N. Frankel                    Executive Vice President,      March 15, 1998                  
     ------------------------------                                                           
          Samuel N. Frankel                   Secretary, General Counsel
                                                     and Director 
                                                                                             
     /s/  John M. Roth                                  Director              March 15, 1998                  
     ------------------------------                                                           
          John M. Roth                                                             
                                                                                             
     /s/  Mark J. Doran                                 Director              March 15, 1998                  
     ------------------------------                                                           
          Mark J. Doran                                                            
                                                                                             
     /s/  Paul Farrar                                   Director              March 15, 1998                  
     ------------------------------                                                           
          Paul Farrar                                                              
</TABLE>                                     

                                       69
<PAGE>
 
<TABLE>                                      
     <S>                                                <C>                   <C> 
     /s/  Matt L. Figel                                 Director              March 15, 1998                  
     ------------------------------                                                           
          Matt L. Figel                                                            
                                                                                             
     /s/  Todd W. Halloran                              Director              March 15, 1998                  
     ------------------------------                                                           
          Todd W. Halloran                                                         
                                                                                             
     /s/  Kelvin J. Pennington                          Director              March 15, 1998                  
     ------------------------------                                                           
          Kelvin J. Pennington                                                     
                                                                                             
     /s/  Ronald P. Spogli                              Director              March 15, 1998                  
     ------------------------------                                                           
          Ronald P. Spogli                                                         
                                                                                             
     /s/  William M. Wardlaw                            Director              March 15, 1998                  
     ------------------------------
          William M. Wardlaw
</TABLE>

                                       70
<PAGE>
 
                   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS


To the Board of Directors and Shareholders of
AFC Enterprises, Inc.

We have audited the accompanying consolidated balance sheets of AFC Enterprises,
Inc. (a Minnesota corporation) and subsidiary, as of December 29, 1996, and
December 28, 1997, and the related consolidated statements of operations,
changes in shareholders' equity (deficit) and cash flows for the years ended
December 31, 1995, December 29, 1996, and December 28, 1997.  These financial
statements are the responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audits to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation.  We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of AFC Enterprises, Inc. and
subsidiary, as of December 29, 1996 and December 28, 1997, and the results of
their operations and their cash flows for the years ended December 31, 1995,
December 29, 1996, and December 28, 1997, in conformity with generally accepted
accounting principles.

                                               /s/ ARTHUR ANDERSEN LLP          


Atlanta, Georgia
February 13, 1998
( Except with respect to the
matters discussed in Note 18, as
to which the date is March 18, 1998)

                                      F-1
<PAGE>
 
                             AFC ENTERPRISES, INC.
                          CONSOLIDATED BALANCE SHEETS
                 As of December 29, 1996 and December 28, 1997
                   (In thousands, except per share amounts)

- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                              1996      1997
                                                           --------  --------
<S>                                                        <C>       <C>
ASSETS:
CURRENT ASSETS:
  Cash and cash equivalents..............................  $ 19,216  $ 32,964
  Accounts and current notes receivable, net of reserve..     9,314     8,305
  Income taxes refundable................................         -     1,013
  Inventories............................................     3,961     4,447
  Deferred income taxes..................................       684       662
  Deposits...............................................     4,206         -
  Prepaid expenses and other.............................     1,415     1,539
                                                           --------  --------
     Total current assets................................    38,796    48,930
 
LONG-TERM ASSETS:
  Notes receivable, net..................................     4,836     4,477
  Deferred income taxes..................................     5,307     1,466
  Property and equipment, net............................   189,223   207,807
  Other assets...........................................     7,295    17,049
  Intangible assets, net.................................    94,211   100,273
                                                           --------  --------
     Total long-term assets..............................   300,872   331,072
                                                           --------  --------
 
          Total assets...................................  $339,668  $380,002
                                                           ========  ========
 
LIABILITIES, MANDATORILY REDEEMABLE PREFERRED STOCK AND
  SHAREHOLDERS' EQUITY:
CURRENT LIABILITIES:
  Accounts payable.......................................  $ 18,370  $ 22,123
  Bank overdrafts........................................    10,812     9,707
  Current portion of long-term debt and capital
     lease obligations...................................    11,753    10,994
  Income taxes payable...................................     1,077         -
  Accrued interest.......................................     1,654     2,765
  Accrued insurance expenses.............................     6,938     5,123
  Accrued employee compensation..........................     6,365     7,114
  Accrued employee benefit expenses......................     7,097     5,767
  Other accrued expenses.................................     4,269     3,154
                                                           --------  --------
     Total current liabilities...........................    68,335    66,747
 
LONG-TERM LIABILITIES:
  Long-term debt, net of current portion.................   121,806   220,150
  Capital lease obligations, net of current portion......    18,234    12,738
  Other liabilities......................................    33,435    31,908
                                                           --------  --------
     Total long-term liabilities.........................   173,475   264,796
                                                           --------  --------
 
          Total liabilities..............................   241,810   331,543
                                                           --------  --------
</TABLE>

(Continued) 
           
                                      F-2
 
<PAGE>
 
                             AFC ENTERPRISES, INC.
                    CONSOLIDATED BALANCE SHEETS (CONTINUED)
                 As of December 29, 1996 and December 28, 1997
                   (In thousands, except per share amounts)

- --------------------------------------------------------------------------------

<TABLE> 
<CAPTION> 
                                                                        1996       1997
                                                                        ----       ----
<S>                                                                  <C>        <C> 
COMMITMENTS AND CONTINGENCIES
 
MANDATORILY REDEEMABLE PREFERRED STOCK:
  10% Cumulative Exchangeable Redeemable Preferred Stock
     ($.01 par value; 1,250,000 shares authorized; 560,000 and 0
     issued and outstanding; 39,560 and 0 shares payable in kind;
     liquidation value $59,956 and $0, respectively)...............    59,956          -
 
SHAREHOLDERS' EQUITY:
  Common stock ($.01 par value; 50,000,000 shares authorized;
     34,373,653 and 34,448,604 shares issued and outstanding
     at period end, respectively)..................................       344        344
  Capital in excess of par value...................................    99,482    101,840
  Notes receivable - officers, including accrued interest..........    (3,841)    (4,402)
  Accumulated deficit..............................................   (58,083)   (49,323)
                                                                     --------   --------
 
     Total shareholders' equity....................................    37,902     48,459
                                                                     --------   --------
 
          Total liabilities, mandatorily redeemable preferred
          stock and shareholders' equity...........................  $339,668   $380,002
                                                                     ========   ========
 </TABLE>

See accompanying notes to financial statements.

                                      F-3
<PAGE>
 
                             AFC ENTERPRISES, INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
           For the Years Ended December 31, 1995, December 29, 1996
                             and December 28, 1997
                                (In thousands)

- --------------------------------------------------------------------------------

<TABLE> 
<CAPTION>
                                                                     For              For               For
                                                                 Year Ended        Year Ended        Year Ended
                                                                December 31,      December 29,      December 28,
                                                                    1995              1996              1997
                                                                -------------     -------------     -------------
                                                                 (53 Weeks)        (52 Weeks)        (52 Weeks)
<S>                                                             <C>               <C>               <C>
REVENUES:                                                                         
 Restaurant sales.............................................   $  426,707        $  430,280        $  403,285
 Revenues from franchising....................................       47,916            51,336            63,650
 Revenues from manufacturing..................................        9,969            11,431             7,647
 Other revenues...............................................        8,320             8,005             8,766
                                                                 ----------        ----------        ----------
  Total revenues..............................................      492,912           501,052           483,348
                                                                                  
COSTS AND EXPENSES:                                                               
 Restaurant cost of sales.....................................      139,286           142,199           131,374
 Restaurant operating expenses................................      215,391           212,579           197,803
 Manufacturing cost of sales..................................        7,273             8,867             5,032
 General and administrative...................................       80,002            77,614            80,485
 Depreciation and amortization................................       28,665            30,904            33,803
 Executive compensation award.................................       10,647                 -                 -
 Gain on sale of fixed assets from AFDC transaction...........            -                 -            (5,319)
                                                                 ----------        ----------        ----------
  Total costs and expenses....................................      481,264           472,163           443,178
                                                                 ----------        ----------        ----------
                                                                                  
INCOME FROM OPERATIONS........................................       11,648            28,889            40,170
                                                                                  
OTHER EXPENSES:                                                                   
 Interest, net................................................       23,444            15,875            20,645
                                                                 ----------        ----------        ----------
                                                                                  
NET INCOME (LOSS) BEFORE INCOME TAXES AND                                         
 EXTRAORDINARY LOSS...........................................      (11,796)           13,014            19,525
 Income tax (expense) benefit.................................        2,969            (5,163)           (8,525)
                                                                 ----------        ----------        ----------
NET INCOME (LOSS) BEFORE EXTRAORDINARY LOSS...................       (8,827)            7,851            11,000
 Extraordinary loss on early retirement of debt, (net                             
  of income taxes of $2,673)..................................            -            (4,456)                -
                                                                 ----------        ----------        ----------
                                                                                  
NET INCOME (LOSS).............................................       (8,827)            3,395            11,000
                                                                                  
8% Preferred Stock dividends..................................        4,555             1,316                 -
10% Preferred Stock dividends payable in kind.................            -             3,956             2,240
Accelerated accretion of 8% Preferred Stock                                       
 discount upon retirement.....................................            -             8,719                 -
Accretion of  8% Preferred Stock discount.....................        2,571               813                 -
                                                                 ----------        ----------        ----------
                                                                                  
NET INCOME (LOSS) ATTRIBUTABLE TO COMMON STOCK................   $  (15,953)       $  (11,409)       $    8,760
                                                                 ==========        ==========        ==========
</TABLE>


See accompanying notes to financial statements.

                                      F-4
<PAGE>
 
                             AFC ENTERPRISES, INC.
     CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (DEFICIT)
           For the Years Ended December 31, 1995, December 29, 1996
                             and December 28, 1997
                                (In thousands)

________________________________________________________________________________

<TABLE>
<CAPTION>
                                                      For            For            For
                                                  Year Ended     Year Ended     Year Ended
                                                 December 31,   December 29,   December 28,
                                                     1995           1996           1997
                                                 -------------  -------------  ------------
<S>                                              <C>            <C>            <C>
Common stock:
 Balance at beginning of period................      $    100       $    100       $    344
 Issuance of common stock......................             -            244              -
                                                     --------       --------       --------
 Balance at end of period......................      $    100       $    344       $    344
                                                     --------       --------       --------
 
Capital in excess of par value:
 Balance at beginning of period................      $ 23,914       $ 24,909       $ 99,482
 Issuance of common stock......................             -         73,709              6
 Adjust stock issuance cost accrual to actual..             -              -            135
 Deferred compensation.........................           995            864          2,217
                                                     --------       --------       --------
 Balance at end of period......................      $ 24,909       $ 99,482       $101,840
                                                     --------       --------       --------
 
Notes receivable - officers:
 Balance at beginning of period................      $      -       $      -       $ (3,841)
 Notes receivable additions, net of discount...             -         (3,593)          (202)
 Note receivable payments......................             -              -             19
 Interest receivable...........................             -           (194)          (284)
 Amortization of discount......................             -            (54)           (94)
                                                     --------       --------       --------
 Balance at end of period......................      $      -       $ (3,841)      $ (4,402)
                                                     --------       --------       --------
 
Accumulated deficit:
 Balance at beginning of period................      $(30,721)      $(46,674)      $(58,083)
 Net income (loss).............................        (8,827)         3,395         11,000
 Accretion of 8% Preferred Stock discount......        (2,571)          (813)             -
 Accelerated accretion of 8% Preferred Stock
  discount upon retirement.....................             -         (8,719)             -
 10% and 8% Preferred Stock dividends..........        (4,555)        (5,272)        (2,240)
                                                     --------       --------       --------
 Balance at end of period......................      $(46,674)      $(58,083)      $(49,323)
                                                     --------       --------       --------
 
Total shareholders' equity (deficit)...........      $(21,665)      $ 37,902       $ 48,459
                                                     ========       ========       ======== 
</TABLE>

See accompanying notes to financial statements.

                                      F-5
<PAGE>
 
                             AFC ENTERPRISES, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
           For the Years Ended December 31, 1995, December 29, 1996
                             and December 28, 1997
                                (In thousands)

________________________________________________________________________________

<TABLE> 
<CAPTION> 
                                                                        For             For             For
                                                                     Year Ended      Year Ended      Year Ended
                                                                     December 31,    December 29,    December 28,
                                                                         1995            1996            1997
                                                                     -------------   -------------   -------------
                                                                       (53 Weeks)     (52 Weeks)      (52 Weeks)
<S>                                                                  <C>             <C>             <C> 
CASH FLOWS PROVIDED BY OPERATING ACTIVITIES:
 Net income (loss).................................................   $ (8,827)      $  3,395        $ 11,000
 Adjustments to reconcile net income (loss) to net                                                 
  cash provided by operating activities:                                                           
  Depreciation and amortization....................................     28,665         30,904          33,803
  Provision for credit losses......................................        720            816           1,214
  (Gain) loss on disposition and retirement of                                                     
     property, plant and equipment.................................      3,889          3,019          (2,173)
  Amortization of notes payable discount...........................      2,505          7,729               -
  Amortization of debt issuance costs..............................          -              -             886
  Notes receivable - officers discount.............................          -            876               -
  Amortization of notes receivable - officers                                                      
     discount......................................................          -            (54)            (94)
  Deferred compensation............................................        995            864           2,217
  Deferred tax expense (benefit)...................................     (4,870)           380           3,863
   
 Change in operating assets and liabilities:                                                       
  (Increase) decrease in accounts receivable.......................      3,034         (4,137)           (905)
  (Increase) decrease in inventories...............................        125          2,154            (487)
  (Increase) decrease in prepaid expenses                                                          
     and other.....................................................     (2,665)         1,694           4,076
  (Increase) decrease in other assets..............................       (995)          (856)             21
  Increase (decrease) in accounts payable..........................     (3,078)         1,101           4,157
  Increase (decrease) in accrued expenses..........................      4,101          2,469          (3,097)
  Increase (decrease) in other liabilities.........................      4,432         (2,553)         (1,966)
                                                                      --------       --------        --------
     Total adjustments.............................................     36,858         44,406        $ 41,515
                                                                      --------       --------        --------
 Net cash provided by operating activities.........................   $ 28,031       $ 47,801        $ 52,515
                                                                      --------       --------        --------
                                                                                                   
CASH FLOWS USED BY INVESTING ACTIVITIES:                                                           
                                                                                                   
 Proceeds from disposition of property                                                              
     held for sale.................................................   $  3,050       $  3,158        $ 19,681
 Investment in property and equipment..............................    (24,996)       (33,951)        (42,136)
 Investment in trademarks..........................................          -              -         (14,116)
 Notes receivable additions........................................       (196)          (136)         (2,657)
 Payments received on notes........................................      2,028          1,541           3,446
                                                                      --------       --------        --------
 Net cash used by investing activities.............................   $(20,114)      $(29,388)       $(35,782)
                                                                      --------       --------        --------
</TABLE>

(Continued)

                                      F-6
<PAGE>
 
                             AFC ENTERPRISES, INC.
               CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
           For the Years Ended December 31, 1995, December 29, 1996
                             and December 28, 1997
                                (In thousands)

________________________________________________________________________________

<TABLE>
<CAPTION>
                                                                        For                For              For                     
                                                                     Year Ended        Year Ended       Year Ended                  
                                                                    December 31,      December 29,     December 28,                 
                                                                        1995              1996             1997    
                                                                    ------------      ------------     ------------
                                                                     (53 Weeks)        (52 Weeks)        (52 Weeks)
<S>                                                                 <C>               <C>              <C>     
CASH FLOWS USED BY FINANCING ACTIVITIES:
 Principal payments of long-term debt.............................  $ (3,743)         $(69,054)        $(128,365)
 Proceeds from long-term debt.....................................         -                 -            50,000
 Proceeds from subordinated notes.................................         -                 -           175,000
 Increase (decrease) in bank overdrafts, net......................      (151)            2,729            (1,105)
 Principal payments for capital lease obligations.................    (2,347)           (3,904)          (25,182)
 Redemption of 10% preferred stock................................         -                 -           (59,957)
 Notes receivable additions to officers...........................         -            (4,469)             (202)
 Notes receivable officers payments...............................         -                 -                19
 Notes receivable officers accrued interest.......................         -              (194)             (284)
 Issuance of common stock.........................................         -            70,205                 6
 Stock issuance costs.............................................         -            (6,115)                -
 Debt issuance costs..............................................         -                 -           (10,675)
 Preferred stock dividends paid...................................    (4,480)           (2,004)           (2,240)
                                                                    --------          --------         ---------
 Net cash used by financing activities............................   (10,721)          (12,806)           (2,985)
                                                                    --------          --------         ---------

Net increase (decrease) in cash and cash equivalents..............    (2,804)            5,607            13,748
Cash and cash equivalents at beginning
  of the period...................................................    16,413            13,609            19,216
                                                                    --------          --------         ---------
Cash and cash equivalents at end of the period....................  $ 13,609          $ 19,216         $  32,964
                                                                    ========          ========         =========

                                          SUPPLEMENTAL DISCLOSURE OFCASH FLOW INFORMATION

Cash interest paid (net of capitalized amounts)...................  $ 21,940          $ 13,763           $19,579
Cash paid for income taxes........................................     1,862             2,060             6,747

                                     NONCASH INVESTING AND FINANCING ACTIVITIES

Capital lease additions...........................................  $ 14,049          $ 12,404           $20,485
Retirement of 8% Preferred Stock (See Note 2).....................         -           (56,000)                -
Issuance of 10% Preferred Stock (See Note 2)......................         -            56,000                 -
Issuance of common stock to executives in connection
  with Executive Compensation Award (See Note 16).................         -            10,000                 -
</TABLE> 

                                      F-7
<PAGE>
 
                             AFC ENTERPRISES, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           For the Years Ended December 31, 1995, December 29, 1996
                             and December 28, 1997
 
1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation

     The consolidated financial statements include the accounts of AFC
Enterprises, Inc., a Minnesota corporation, and its wholly-owned subsidiary, AFC
Properties, Inc., a Georgia corporation. All significant intercompany balances
and transactions are eliminated in consolidation. The consolidated entity is
referred to herein as "AFC" or "the Company".

Nature of Operations and Basis of Presentation
 
     The Company operates and franchises quick-service restaurants under the
primary trade names of Popeyes Chicken & Biscuits ("Popeyes"), Churchs Chicken
("Churchs") and Chesapeake Bagel Bakery ("Chesapeake"). The following table
outlines the number of restaurants operated by the Company and franchised by
brand at the end of the indicated periods:

<TABLE>
<CAPTION>
                                    December 31,  December 29,  December 28,
                                        1995          1996          1997
                                    ------------  ------------  ------------
     <S>                            <C>           <C>           <C>
     Popeyes:
       Domestic-Company-operated..      117           120           119
       Domestic-Franchised........      772           774           830
       International-Franchised...       75           127           182
                                      -----         -----         -----
         Total....................      964         1,021         1,131
                                      =====         =====         =====
 
     Churchs:
       Domestic-Company-operated..      589           622           480
       Domestic-Franchised........      364           367           590
       International-Franchised...      266           268           286
                                      -----         -----         -----
         Total....................    1,219         1,257         1,356
                                      =====         =====         =====
 
     Chesapeake:
       Domestic-Company-operated..        -             -             1
       Domestic-Franchised........        -             -           154
       International-Franchised...        -             -             -
                                      -----         -----         -----
         Total....................        -             -           155
                                      =====         =====         =====
</TABLE> 

                                      F-8
<PAGE>
 
     A substantial portion of the domestic Company-operated restaurants are
located in the South and Southwest areas of the United States. The Company does
not currently own or operate any restaurants outside of the United States. The
Company's international franchisees operate primarily in Mexico, Canada, Puerto
Rico and numerous countries in Asia.

     On May 5, 1997, the Company acquired from the American Bagel Company all of
the intangible assets related to the franchise business of Chesapeake Bagel
Bakery, a bagel bakery and restaurant chain. As a result of this acquisition,
the Company became the franchisor of 158 franchised Chesapeake restaurants (See
Note 17).

     On March 18, 1998, the Company acquired all of Seattle Coffee Company's
common stock. As a result of this transaction, the Company acquired 58 Company-
operated cafes and 10 franchised cafes under the Seattle's Best and Torrefazione
Italia brands, a wholesale business including 13 offices and more than 5,000
accounts and a Chicago distribution center which is scheduled to open in mid
1998 (See Note 18).

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities.  These
estimates affect the disclosure of contingent assets and liabilities at the date
of the financial statements and the reported amounts of revenues and expenses
during the reporting period.  Actual results could differ from those estimates.

     Certain items in the prior period financial statements, and notes thereto,
have been reclassified to conform with the current presentation. The Company has
a 52/53-week fiscal year ending on the last Sunday in December. The 1995, 1996
and 1997 fiscal years consisted of 53, 52 and 52 weeks, respectively.

     In June 1997, Statement of Financial Accounting Standards No. 131,
"Disclosure About Segments of an Enterprise and Related Information" (FAS 131"),
was issued. FAS 131 establishes standards for reporting information about
operating segments in annual and interim financial statements. FAS 131 is
effective for financial statements for periods beginning after December 15,
1997 and will only impact the presentation of the financial statements for such 
future periods.

Cash and Cash Equivalents

     The Company considers all money market investment instruments and
certificates of deposit with maturities of three months or less to be cash
equivalents for the purpose of preparing the accompanying statements of cash
flows. At December 31, 1995, December 29, 1996 and December 28, 1997, cash
equivalents included $6.4 million, $10.9 million and $23.2 million,
respectively, of domestic commercial paper.

     The Company does not believe it is exposed to any significant credit risk
on money market investments with commercial banks, because its policy is to make
such deposits only with highly rated institutions.

     Bank overdrafts represent checks issued on zero balance bank accounts which
do not have a formal right of offset against the Company's other bank accounts.
These amounts have 

                                      F-9
<PAGE>
 
not yet cleared the bank and are presented as a current liability in the
accompanying financial statements.

Accounts Receivable

     Accounts receivable consists primarily of amounts due from franchisees
related to royalties, rents and miscellaneous equipment sales. The accounts
receivable balances are stated net of reserves for doubtful accounts.

     A summary of changes in the allowance for doubtful accounts is as follows
(in thousands):

<TABLE>
<CAPTION>
                                       December 31,   December 29,   December 28,
                                           1995           1996           1997
                                       ------------   ------------   ------------
   <S>                                 <C>            <C>            <C>
   Balance, beginning of period..       $ 2,093        $ 2,078         $ 1,457
   Provisions....................           720            816           2,423
   Recoveries....................           101          1,193             340
   Write-offs....................          (836)        (2,630)           (180)
                                         ------        -------          ------
   Balance, end of period........        $2,078        $ 1,457          $4,040
                                         ======        =======          ======
</TABLE> 
 
Notes Receivable

     Notes receivable consists primarily of notes from franchisees and third
parties to finance acquisitions of certain restaurants from the Company and to
finance certain past due royalties, rents, interest or other amounts due. The
Company has also provided financial support to certain franchisees in converting
their restaurants to the Popeyes concept. The current portion of notes
receivable of $0.6 million and $0.8 million, as of December 29, 1996 and
December 28, 1997, respectively, are included in current accounts and notes
receivable. The notes receivable balances are stated net of allowances for
uncollectibility. The negative provision of $1.2 million in 1997 relates to
several fully reserved notes that were ultimately collected in 1997.

     A summary of changes in the allowance for uncollectible notes is as follows
(in thousands):

<TABLE>
<CAPTION>
                                       December 31,   December 29,   December 28,
                                           1995           1996           1997
                                       ------------   ------------   ------------
   <S>                                 <C>            <C>            <C>
   Balance, beginning of period..       $ 4,618        $ 3,371        $ 1,871
   Provisions....................             -              -         (1,209)
   Recoveries....................            11             20            232
   Write-offs....................        (1,258)        (1,520)          (310)
                                        -------        -------        -------
   Balance, end of period........       $ 3,371        $ 1,871        $   584
                                        =======        =======        =======
</TABLE> 

                                      F-10
<PAGE>
 
Inventories
 
     Inventories, consisting primarily of food items, packaging materials, and
restaurant equipment, are stated at the lower of cost (determined on a first-in,
first-out basis) or market.

Property and Equipment
 
     Property and equipment is stated at cost, including capitalized interest
and overhead incurred throughout the construction period for certain assets.
Provisions for depreciation and amortization are made principally on the
straight-line method over the estimated useful lives of the assets or, in the
case of leases, the term of the applicable lease, if shorter. The ranges of
estimated useful lives used in computing depreciation and amortization are as
follows:

<TABLE>
<CAPTION>
               Asset Classification               Number of Years
               --------------------               ---------------
     <S>                                          <C>
     Buildings..............................           7 - 20
     Equipment..............................           3 - 8
     Leasehold improvements.................           3 - 15
     Capital lease buildings and equipment..           3 - 20
</TABLE>

Intangible Assets

     Intangible assets consist primarily of franchise value and trademarks and
reorganization value in excess of amounts allocable to identifiable assets
("Goodwill"). These assets are being amortized on a straight-line basis. The
estimated useful lives used in computing amortization are as follows:

<TABLE>
<CAPTION>
               Asset Classification               Number of Years
               --------------------               ---------------
     <S>                                          <C>
     Franchise value and trademarks.........           20 - 35
     Goodwill...............................             20
     Other..................................           10 - 20
</TABLE>

Long-Lived Assets

     Management periodically reviews the performance of restaurant properties.
If it is determined that a restaurant will be closed, a provision is made to
adjust the carrying value of the restaurant's property and equipment to net
realizable values.  Property held for sale includes closed restaurant properties
and other corporate property held for sale and is recorded at its estimated net
realizable value.

     In 1995, the Company adopted Statement of Financial Accounting Standards
No. 121 ("SFAS No. 121"), "Accounting for the Impairment of Long-Lived Assets
and for Long-Lived Assets to Be Disposed Of".  It is the Company's policy to
evaluate (i) operating restaurant properties on a market basis, (ii) other
assets such as assets held for sale and income producing assets on an individual
property basis and (iii) identifiable intangible assets based on the cash flows
from the underlying operations which generated the intangible asset.  The
identifiable cash flows of long-lived assets and their carrying values were
compared to estimates of the 

                                      F-11
<PAGE>
 
recoverability of the asset values. No significant impairment losses were
recorded in 1995, 1996 or 1997 resulting from the implementation of SFAS No.
121.

Stock-Based Employee Compensation

     In October 1995, the Financial Accounting Standards Board issued Statement
of  Financial Accounting Standards No. 123 "Accounting for Stock-Based
Compensation" ("SFAS No. 123").  This standard defines a fair value based
method of accounting for an employee stock option or similar equity instrument.
SFAS No. 123 gives entities a choice of recognizing related compensation expense
by adopting the new fair value method or to continue to measure compensation
using the intrinsic value approach under APB No. 25.  If APB No. 25 is used by
an entity, SFAS No. 123 requires supplemental disclosure to show the effects of
using SFAS No. 123 for stock option issuances effective after December 15, 1994.
The Company continues to account for stock options under APB No. 25.  Had
compensation expense for all of the Company's stock option plans been determined
consistent with SFAS No. 123, the Company's net income (loss) would have been
reduced or (increased) to the following pro forma amounts (in thousands):

<TABLE>
<CAPTION>
                                For           For           For
                            Year Ended     Year Ended    Year Ended
                           December 31,   December 29,  December 28,
                               1995           1996          1997
                           -------------  ------------  ------------
     <S>                   <C>            <C>           <C>
     Net income (loss):
       As reported.......    $(8,827)        $3,395       $11,000
       Pro Forma.........     (8,827)         3,310        11,528
</TABLE>

     Because the SFAS No. 123 method of accounting has not been applied to
options issued prior to December 15, 1994, the resulting pro forma compensation
expense may not be representative of that to be expected in future years. The
fair value of options granted in 1995 was calculated to be zero under the
"minimum value" method described below; therefore, the net loss for the year
ended December 31, 1995 would not have been affected by SFAS No. 123.

     The fair value of each option is estimated on the date of grant using the
"minimum value" method with the following weighted-average assumptions used for
grants in 1995, 1996 and 1997: risk-free interest rate of approximately 6.0%;
expected lives of approximately 12 years, 10 years and 7 years for the 1992
Stock Option Plan, the 1996 Performance-based Stock Option Plan and the 1996
Stock Option Plan, respectively (See Note 11).

Revenues from Franchising
 
    The Company generates revenues from franchising through the following
agreements with its franchisees:

    FRANCHISE AGREEMENTS. In general, the Company's franchise agreements
    provide for the payment of a franchise fee for each opened franchised
    restaurant. The franchise agreements also generally require the franchisees


                                      F-12
<PAGE>
 
     to pay a royalty ranging from 4% to 5% to the Company and an advertising
     fund contribution of 3% for Popeyes, 4% for Churchs and 1% for Chesapeake
     based on net restaurant sales. Certain franchise agreements provide for
     lower royalties and advertising fund contributions.

     DOMESTIC DEVELOPMENT AGREEMENTS. Domestic development agreements provide
     for the development of a specified number of restaurants within a defined
     domestic geographic territory in accordance with a schedule of restaurant
     opening dates. Development schedules generally cover three to five years
     and typically have benchmarks for the number of restaurants to be opened
     and in operation at six to twelve month intervals. Development agreement
     payments are made when the agreement is executed and are nonrefundable.

     INTERNATIONAL DEVELOPMENT AGREEMENTS. International development agreements
     are similar to domestic development agreements but pertain to franchised
     restaurants in jurisdictions outside of the United States. In that regard,
     these agreements include provisions to address the international aspects of
     the franchise agreement (foreign currency exchange, taxation, dispute
     resolution, etc.). These agreements generally include a territorial fee
     related to establishing the franchise in a new country. International
     development agreement payments and related territorial fees are received
     when the agreement is executed and are nonrefundable.

     Franchise fees, domestic development fees and international development
fees are recorded as deferred revenues when received and are recognized as
revenue when the restaurants covered by the fees are opened and/or all material
services or conditions relating to the fees have been substantially performed or
satisfied by the Company. Royalties, are recorded as revenues by the Company
when the restaurant sales by the franchisee occurs.

Revenues from Manufacturing

     The Company's revenues from manufacturing consist primarily of sales of
proprietary gas fryers and other custom-fabricated restaurant equipment from its
manufacturing business to distributors and franchisees.

Other Revenues

     The Company's other revenues consist of net rental income from properties
owned and leased by the Company which are leased or subleased to franchisees and
third parties and interest income earned on notes receivable from franchisees
and third parties.

Self-Insurance Programs

     The Company maintains insurance plans for general and auto liability
insurance, employee medical insurance and workers' compensation insurance,
except for workers' compensation liabilities in the state of Texas, where the
Company is self-insured against such liabilities. All of the Company's insurance
programs, including its self-insured liabilities, have provisions which limit
the Company's exposure on a per-incident basis.

                                      F-13
<PAGE>
 
     The Company has established reserves with respect to the above described
programs based on the estimated total losses the Company will experience. The
portion of the reserves for the amount of claims expected to be settled during
the succeeding year are included in accrued expenses in the accompanying balance
sheets, and the balance of the reserves are included in other liabilities. The
Company's insurance reserves are partially collateralized by letters of credit
and/or cash deposits.

International Operations

     As of December 28, 1997, the Company franchises 468 restaurants to
franchisees in 23 foreign countries and plans to expand its foreign franchising
program significantly in the future. The Company does not own any property,
operate any restaurants or have equity ownership in any companies that are
located in foreign countries. Included in the Company's revenues are foreign
franchise royalties and other fees that are based, in part, on sales generated
by its foreign franchised restaurants, including a significant number of
franchised restaurants in Asia. Therefore, the Company is exposed, to a limited
degree, to changes in international economic conditions and currency
fluctuations. The Company has not historically and did not at the end of 1997
maintain any hedges against foreign currency fluctuations. Losses recorded by
the Company during the past three years related to foreign currency fluctuations
have not been material to the Company's results of operations. For fiscal years
1995, 1996 and 1997, royalties and other revenues from foreign franchisees
represented 2.2%, 2.4% and 2.4%, respectively, of total revenues of the Company.

2. EQUITY INVESTMENT

     On April 11, 1996 ("Closing"), a private investor group (the "Investor
Group") and the Company executed a stock purchase agreement in which the
Investor Group purchased approximately 21.1 million shares of AFC common stock
for a purchase price of $70.0 million (the "Recapitalization"). As a result of
this purchase, the Investor Group became the majority common shareholder of AFC
with 58.33 percent of the Company's common stock on a fully diluted basis.

     With the proceeds from the sale of common stock, the Company retired
approximately $64.0 million of its Tranche A and B debt and paid transaction
fees in the amount of approximately $6.0 million. The remaining Tranche A and B
debt was refinanced into a new term loan and the Company's 8% Preferred Stock
was exchanged for new 10% Preferred Stock. The new 10% Preferred Stock was
subsequently repaid pursuant to a debt offering completed in May 1997 (Note 8 of
these financial statements discusses these transactions in more detail).

3. FAIR VALUE OF FINANCIAL INSTRUMENTS
 
     The following methods and assumptions were used to estimate the fair value
of each class of financial instruments held by the Company:
     
     Current assets and current liabilities: The carrying value approximates
fair value due to the short term maturity of these items.

     Long-term notes receivable: The fair value of long-term notes receivable
approximates the carrying value as management believes the respective interest
rates are commensurate with the

                                      F-14
<PAGE>
 
credit and interest rate risks involved. In addition, management maintains
reserves for doubtful note receivable accounts (See Note 1).
 
     Long-term debt: The fair value of the Company's Term Loans, Lines of Credit
and Other notes (See Note 8) are based on secondary market indicators. Since
these debt instruments are not quoted, estimates are based on each obligation's
characteristics, including remaining maturities, interest rate, credit rating,
collateral, amortization schedule and liquidity. The carrying value approximates
fair value. The fair value of the Company's 10.25% Senior Subordinated Notes
(See Note 8) is based on quoted market prices.
 
     The carrying amount and fair value of the Company's 10.25% Senior
Subordinated Notes at December 29, 1996 and December 28, 1997 are as follows (in
thousands):

<TABLE>
<CAPTION>
                                             1996                   1997
                                   -------------------     ---------------------
                                   Carrying      Fair      Carrying      Fair
                                   Value         Value     Value         Value
                                   --------      -----     --------      ------
  <S>                              <C>           <C>       <C>          <C>
  10.25% Senior
     Subordinated Notes            $    -        $   -     $175,000     $184,625
</TABLE> 

4. INVENTORIES
 
     The major components of inventory are as follows (in thousands):
 
<TABLE> 
<CAPTION> 
                                                                 December 29,    December 28,
                                                                     1996          1997
                                                                 ------------    ------------
   <S>                                                           <C>             <C>  
   Food items, food preparation
     and packaging materials............................          $  2,578          $  2,390
   Restaurant equipment.................................             1,383             2,057
                                                                  --------          --------
                                                                  $  3,961          $  4,447
                                                                  ========          ========
</TABLE> 

                                      F-15
<PAGE>
 
5. PROPERTY AND EQUIPMENT
 
     The major components of property and equipment are as follows (in
thousands):

<TABLE>
<CAPTION>
                                        December 29,  December 28,
                                            1996          1997
                                        ------------  ------------
   <S>                                  <C>           <C>
   Owned properties:
     Land.............................    $ 44,933      $ 40,491
     Buildings........................      67,526        65,423
     Equipment........................      79,951       113,715
     Leasehold improvements...........      36,384        42,260
     Construction work in process.....       4,892         5,336
     Properties held for sale.........       5,116         2,960
   Capital leases:
     Buildings........................       4,238         3,863
     Equipment........................      24,336        21,514
                                          --------      --------
                                           267,376       295,562
   Less: accumulated depreciation and
         amortization.................      78,153        87,755
                                          --------      --------
                                          $189,223      $207,807
                                          ========      ========
</TABLE>

     Depreciation and amortization expense related to property and equipment was
approximately $22.8 million, $25.0 million and $27.2 million for the years ended
December 31, 1995, December 29, 1996 and December 28, 1997, respectively.

6. INTANGIBLE ASSETS
     
     Intangible assets consist of the following (in thousands):

<TABLE>
<CAPTION>
                                        December 29,  December 28,
                                            1996          1997
                                        ------------  ------------
   <S>                                  <C>           <C>
   Franchise value and trademarks....      $110,000      $124,116
   Goodwill..........................         5,642         4,765
   Other.............................         3,729         2,771
                                           --------      --------
                                            119,371       131,652
   Less:   accumulated amortization..        25,160        31,379
                                           --------      --------
                                           $ 94,211      $100,273
                                           ========      ========
</TABLE>

     Amortization expense for the years ended December 31, 1995, December 29,
1996 and December 28, 1997, was approximately $5.9 million, $5.9 million and
$6.6 million, respectively.

                                      F-16
<PAGE>
 
7. OTHER LIABILITIES
 
     A summary of other liabilities is as follows (in thousands):

<TABLE>
<CAPTION>
                                        December 29,  December 28,
                                            1996          1997
                                        ------------  ------------
   <S>                                  <C>           <C>
   Insurance reserves............         $11,928       $11,015
   Deferred franchise revenues...           4,743         7,143
   Litigation and environmental..           9,267         7,393
   Other.........................           7,497         6,357
                                          -------       -------
                                          $33,435       $31,908
                                          =======       =======
</TABLE>

8. LONG-TERM DEBT

     As a result of the Recapitalization (See Note 2), the Company's term loan
and revolving line of credit agreements with Canadian Imperial Bank of Commerce
("CIBC") were amended and restated effective April 11, 1996. In connection
therewith, the Company wrote off the unamortized balances of debt discounts
associated with the Tranche A and B term loans and other unamortized debt-
related costs. The write-off of such balances is included as an extraordinary
loss in the accompanying statements of operations. A new credit agreement was
entered into in conjunction with the Recapitalization (the "1996 Term Loan")
whereby the remaining indebtedness after repayment of approximately $64.0
million of Tranche A and B term debt was refinanced into a new term loan and
revolving credit facility. Debt issuance costs of $0.2 million were incurred
during the refinancing.

     In May 1997, the Company completed a debt offering of $175.0 million of
Senior Subordinated Notes (the "Notes") under Rule 144A of the Securities Act of
1933, as amended (the "Rule 144A Offering"). In connection with the Rule 144A
Offering, the Company also entered into a new $175.0 million Senior Secured
Credit Facility (the "1997 Credit Facility") whereby the Company was provided
with a $50.0 million term loan (the "1997 Term Loan"), a $25.0 million revolving
credit facility ("Revolving Facility") and a $100.0 million facility to be used
for future acquisitions ("Acquisition Facility"). The 1997 Term Loan and the
Notes were funded at closing, providing $225.0 million which was used to repay
the existing balances under the Company's 1996 Term Loan, repay and retire the
10% Preferred Stock, repay certain capital lease obligations, pay fees and
expenses associated with the above described transactions and provide working
capital.

                                      F-17
<PAGE>
 
     A summary of the Company's long-term debt is as follows (in thousands):

<TABLE>
<CAPTION>
                                        December 29,  December 28,
                                            1996          1997
                                        ------------  ------------
  <S>                                   <C>           <C>
  Term Loans:
     1997 Term Loan.................      $      -      $ 49,000
     1996 Term Loan.................       127,139             -
  Lines of Credit:
     Revolving Facility.............             -             -
     Acquisition Facility...........             -             -
  10.25% Senior Subordinated Notes..             -       175,000
  Other notes.......................         1,072         1,143
                                          --------      --------
                                           128,211       225,143
       Less: current maturities.....         6,405         4,993
                                          --------      --------
                                          $121,806      $220,150
                                          ========      ========
</TABLE>

     The following is a schedule of the aggregate maturities of long-term debt
as of December 28, 1997, for each of the succeeding five years and thereafter
(dollars in thousands):

<TABLE>
<CAPTION>
 
     YEAR                                           AMOUNT
     ----                                           ------
     <S>                                          <C>
     1998.....................................    $  4,993
     1999.....................................       7,637
     2000.....................................      12,275
     2001.....................................       7,698
     2002.....................................      17,540
     Thereafter...............................     175,000
                                                  --------
                                                  $225,143
                                                  ========
</TABLE>

     The Company's 1997 Term Loan and certain letter of credit facilities
described below were provided by various financial institutions some of which
hold a minority of the common stock of the Company.

1997 Credit Facility

     The 1997 Credit Facility bears interest, at the Company's election, at
either (i) a defined base rate plus 1.25% per annum or (ii) LIBOR plus 2.25%
per annum, subject to reduction based on the achievement of certain leverage
ratio levels commencing on the first anniversary of the closing of the 1997
Credit Facility. At December 28, 1997, the interest rate ranged from 7.97 to
8.13 percent. The Company is obligated to pay commitment fees of 0.5% per annum
(subject to reduction based on the achievement of certain leverage ratio levels,
commencing on the first anniversary of the closing of the 1997 Credit Facility)
on the unused portions of the Acquisition Facility and the Revolving Facility
from time to time, as well as a customary annual agent's fee. Fees relating to
the issuance of letters of credit under the Revolving Facility will include a
fee equal to the then applicable margin over LIBOR plus a fronting fee of 0.25%
per annum (payable

                                      F-18
<PAGE>
 
to the issuing institution) based on the face amount of letters of credit, plus
standard issuance and administrative charges.

     The 1997 Term Loan is payable in quarterly installments ranging from $1.0
to $7.5 million beginning September 1997 and matures in June 2002.

     In addition to the scheduled amortization, the Company is required to make
prepayments on the 1997 Credit Facility under certain conditions, including
without limitation, upon certain asset sales or issuance of debt or equity
securities. The Company is also required to make annual prepayments on the 1997
Credit Facility in an amount equal to a percentage of excess cash flow (as
defined) beginning with fiscal year 1998. During the fiscal year ended December
28, 1997, there were no prepayments required to be made by the Company under the
agreement.

     The Company may borrow under the Acquisition Facility from time to time
through the second anniversary of the closing. Amounts outstanding under the
Acquisition Facility on the second anniversary of the closing will be converted
to a term loan due in full on the fifth anniversary of the closing. In addition,
the Company will be required to make scheduled annual amortization payments on
the term portion of the Acquisition Facility. At December 28, 1997, there were
no outstanding borrowings under the Acquisition Facility.

     Under the terms of the Revolving Facility, the Company may borrow and
obtain letters of credit up to an aggregate of $25.0 million. At December 28,
1997, there were no short-term borrowings outstanding and $13.1 million of
outstanding letters of credit leaving unused revolving credit available for
short-term borrowings and letters of credit of $11.9 million.

     The 1997 Credit Facility is secured by a first priority security interest
in substantially all of the Company's assets (subject to certain exceptions).
Any future material subsidiaries of the Company will be required to guarantee
the 1997 Credit Facility and the Company will be required to pledge the stock of
such subsidiaries to secure the facility.

     The 1997 Credit Facility contains certain financial covenants, including,
but not limited to, covenants related to minimum fixed charge coverage, minimum
cash interest coverage and maximum leverage. In addition, the 1997 Credit
Facility contains other affirmative and negative covenants relating to, among
other things, limitations on capital expenditures, other indebtedness, liens,
investments, guarantees, restricted junior payments (dividends, redemptions and
payments on subordinated debt), mergers and acquisitions, sales of assets,
leases and transactions with affiliates. The 1997 Credit Facility contains
customary events of default, including certain changes of control of the
Company. At December 28, 1997, the Company was in compliance with all covenants.

10.25% Senior Subordinated Notes

     In August 1997, the Notes issued pursuant to the Rule 144A Offering
were exchanged for $175.0 million of publicly registered 10.25% Senior
Subordinated Notes (the "Senior Notes"). The Senior Notes contain substantially
the same provisions as the Notes. The Senior Notes bear interest at 10.25
percent per annum and interest will be due and payable on May 15 and November 15
of each year, commencing on November 15, 1997. The Senior Notes mature on May
15, 2007 and will not be redeemable prior to May 15, 2002. On or after such
date, the Senior Notes will be 

                                      F-19
<PAGE>
 
subject to redemption, at the option of the Company, in whole or in part, at any
time before maturity. The Senior Notes are redeemable at prices set forth in the
agreement, plus accrued and unpaid interest to the date of redemption.

     The Senior Notes are unsecured and rank subordinate in right of payment to
all existing and future Senior Indebtedness, as defined, of the Company
including all indebtedness under the 1997 Credit Facility and the Company's
capital lease obligations.

     The Indenture restricts, among other things, the ability of the Company and
its subsidiaries a) to incur additional indebtedness and subsidiary preferred
stock, b) to sell assets and to use the proceeds from asset sales, c) to engage
in certain transactions with affiliates and d) to pay dividends, make certain
investments and make other restricted payments, as defined. At December 28,
1997, the Company was in compliance with all covenants.

Debt Issuance Costs

     In connection with the 1997 Credit Facility and the Notes, the Company
incurred approximately $10.7 million in debt issuance costs which were
capitalized. These costs are being amortized into interest expense over a period
of 5 to 10 years. Amortization is calculated using the straight-line method. The
unamortized balance is included in other assets in the accompanying balance
sheets.

9. LEASES

     The Company maintains leases covering restaurant land and building
properties, computer software, hardware and other equipment which expire on
various dates through 2016 and generally require additional payments for
property taxes, insurance and maintenance. Certain leases provide for rentals
based upon a percentage of sales by Company-operated restaurants in addition to
the minimum annual rental payments. Future minimum payments under capital and
operating leases, as of December 28, 1997 are as follows (in thousands):

<TABLE>
<CAPTION>
                                                   Capital  Operating
                                                   Leases    Leases
                                                   -------  ---------
<S>                                                <C>      <C>
 
1998.............................................  $ 7,628    $10,360
1999.............................................    6,330      8,728
2000.............................................    4,178      7,483
2001.............................................    1,985      6,762
2002.............................................      495      5,896
Thereafter.......................................    3,560     16,652
                                                   -------    -------
     Future minimum lease payments...............   24,176    $55,881
                                                              =======
     Less: amounts representing interest.........    5,437
                                                   -------
     Total obligations under capital leases......   18,739
     Less: current portion.......................    6,001
                                                   -------
     Long-term obligations under capital leases..  $12,738
                                                   =======
</TABLE>

                                      F-20
<PAGE>
 
     On August 29, 1997, the Company repaid certain capital lease obligations
totaling $16.7 million. The Company used a portion of the proceeds from the
refinancing transaction that took place during the second quarter of 1997 to
repay these capital lease obligations (See Note 8).

     Rent expense for operating leases for the fiscal years ended December 31,
1995, December 29, 1996 and December 28, 1997, amounted to $10.8 million, $9.9
million and $11.0 million, respectively, including percentage rents of $0.6
million, $0.7 million and $0.7 million, respectively.

     As of December 28, 1997, the Company leases restaurant properties with an
aggregate book value of $17.1 million to certain franchisees and others. Some of
these properties are owned by the Company and others are leased from third
parties. Rental income from these leases was approximately $7.0 million, $6.4
million and $7.5 million for the fiscal years ended in 1995, 1996 and 1997,
respectively, and was primarily based upon a percentage of restaurant sales. The
lease terms under these agreements expire on various dates through 2027.

10. INCOME TAXES

     The components of income tax expense (benefit) included in the statements
of operations are as follows (dollars in thousands): 

<TABLE> 
<CAPTION>
                                                     For              For             For
                                                 Year Ended       Year Ended      Year Ended
                                                December 31,     December 29,    December 28,
                                                    1995             1996            1997
                                                ------------     ------------    ------------
<S>                                             <C>              <C>             <C>    
Current income tax expense consists of:
  Federal.....................................    $   210           $   363        $  1,557
  State/foreign...............................      1,691             1,747           3,105
                                                  -------           -------        --------
     Total....................................      1,901             2,110           4,662
                                                  -------           -------        --------
 
Deferred income tax expense (benefit)
consists of:
  Federal.....................................     (4,322)            1,857           4,338
  State.......................................       (548)           (1,477)           (475)
                                                  -------           -------        --------
     Total....................................     (4,870)              380           3,863
                                                  -------           -------        --------
 
     Income tax expense (benefit).............   $(2,969)           $ 2,490        $  8,525
                                                  =======           =======        ========
</TABLE>

     The Company does not currently own or participate in the ownership of any
material non-U.S. operations and does not file income tax returns with any
foreign jurisdictions. However, applicable foreign withholding taxes are
generally deducted from royalties and certain other revenues collected from
international franchisees. Foreign taxes withheld are eligible for credit
against the Company's U.S. income tax liabilities.

 

                                      F-21
<PAGE>
 
     A reconciliation of the Federal statutory income tax rate to the Company's
effective tax rate is as follows:

<TABLE> 
<CAPTION> 
                                                 For               For            For     
                                              Year Ended       Year Ended     Year Ended  
                                             December 31,     December 29,   December 28, 
                                                 1995             1996           1997     
                                             ------------     ------------   ------------   
<S>                                          <C>              <C>            <C>
  Statutory Federal income tax expense
       (benefit) rate...................         (34.0%)          34.0%          35.0%
  Non-deductible expenses...............           1.9             3.7            2.4
  State/foreign income tax expense......           5.8             4.6            4.2
  Other.................................           1.1               -            2.0
                                             ------------     ------------   ------------   
       Effective income tax expense
            (benefit) rate..............        (25.2%)           42.3%          43.6%
                                             ============     ============   ============   
</TABLE>

     Significant components of the Company's net deferred tax asset and net
deferred tax liability were as follows (dollars in thousands):

<TABLE>
<CAPTION>
                                                   December 29,   December 28,
                                                       1996           1997
                                                   ------------   ------------  
<S>                                                <C>            <C>
Current deferred tax asset (liability):
  Accrued vacation...............................      $    684       $    582
  Other accruals.................................             -             80
                                                       --------       --------
       Total current deferred tax asset..........           684            662
                                                       --------       --------
 
Noncurrent deferred tax asset (liability):
  Franchise value and trademarks.................      $(32,683)      $(30,639)
  Property, plant and equipment..................         1,845          3,171
  Net operating loss and tax credit
       carryforwards.............................        16,288          7,485
  Deferred compensation..........................         1,078          1,909
  Insurance accruals.............................         7,873          6,944
  Litigation/environmental accruals..............         3,509          2,774
  Reorganization costs...........................         4,427          4,427
  Allowance for doubtful accounts and
       uncollectible notes.......................         1,255          1,515
  Deferred franchise fee revenue.................         1,779          2,679
  Other items, net...............................           (64)         1,201
                                                       --------       --------
       Net noncurrent deferred tax asset.........         5,307          1,466
                                                       --------       --------
 
       Net deferred tax asset....................      $  5,991       $  2,128
                                                       ========       ========
</TABLE>

                                     F-22
<PAGE>
 
     Based on management's assessment, it is more likely than not that the net
deferred tax assets will be realized through future reversals of existing
temporary differences and future taxable income.

     As of December 28, 1997, the Company has recognized net operating losses
("NOLs") and tax credit carryforwards in the amounts of $7.7 million and $3.8
million, respectively, against its net deferred tax liabilities. The Company's
NOLs of $7.7 million expire in 2005, and the $3.8 million of tax credit
carryforwards expire from 2001 through 2012. The Internal Revenue Service has
not reviewed the Company's federal income tax returns for years past 1990.


     On November 5, 1992, the Company acquired its current business from a
debtor in a bankruptcy reorganization. This reorganization constituted an
"ownership change" under Section 382 of the Internal Revenue Code of 1986, as
amended. As a result, utilization of the pre-November 5, 1992 NOLs and tax
credit carryforwards is subject to an annual limit of approximately $4.0 million
of NOLs or $1.4 million of credits (but not both). The Company believes that the
Section 382 limitations arising from the November 5, 1992 ownership change or
any subsequent ownership changes should not prevent the ultimate utilization of
any existing NOLs and tax credit carryforwards arising both before and after
November 5, 1992.

11. STOCK OPTION PLANS

The 1992 Stock Option Plan

     The 1992 Stock Option Plan is a nonqualified stock option plan authorizing
the issuance of options to purchase approximately 1.8 million shares of the
Company's common stock. The options currently granted and outstanding allow
certain officers of the Company to purchase approximately 1.8 million shares of
common stock at $0.08 per share and are exercisable at various dates beginning
January 1, 1994. If not exercised, the options expire 15 years after the date of
issuance. The options issued in 1992 under the 1992 Stock Option Plan were
issued with option exercise prices below market value of the Company's common
stock. In prior years, compensation expense of approximately $2.4 million
related to certain options was being amortized over their respective vesting
periods of 25.0 percent per year. During 1995, the Company accelerated the
vesting of options granted to certain officers. In connection with this
accelerated vesting, the Company recorded approximately $0.6 million of
compensation expense in 1995 (See Note 16). For the fiscal year ended December
29, 1996, the Company recognized an immaterial amount of compensation expense
related to certain of these options. For the year ended December 28, 1997, the
Company did not recognize any compensation expense related to these options. As
of December 28, 1997, 1,527,854 options were exercisable.

     Pursuant to certain anti-dilution provisions, in April 1996, the 1992 Stock
Option Plan was amended whereby the option price was reduced from $0.10 per
share to $0.08 per share. In connection with the price reduction per share,
approximately 0.4 million additional options were issued to the officers
currently holding options under this plan. The Company did not recognize
compensation expense with respect to the reduction of the option price and the
issuance of the 0.4 million options.

                                     F-23
<PAGE>
 
The 1996 Performance-Based Stock Option Plan

     In April 1996, the Company executed the Nonqualified Performance Stock
Option Plan ("1996 Performance-Based Stock Option Plan"). This plan currently
authorizes the issuance of approximately 2.7 million options to purchase one
share each of AFC's common stock at prices ranging from $3.317 to $4.95 per
share. At December 28, 1997, the weighted average exercise price was $3.41 per
share. The options currently granted and outstanding allow certain employees of
the Company to purchase approximately 2.7 million shares of common stock.
Vesting, as defined in the stock option agreement, is based upon the Company
achieving annual levels of earnings before interest, taxes, depreciation and
amortization, as defined in the stock option agreement, over fiscal year periods
beginning with fiscal year 1996 and ending with fiscal year 2000. If not
exercised, the options expire ten years from the date of issuance. At December
28, 1997, the weighted average contractual life of these options was 8.5 years.
Under this plan, compensation expense will be determined and recorded when and
if the employees vest in their respective options. During the fiscal year ended
December 29, 1996 and December 28, 1997, the Company recorded approximately $0.8
million and $2.2 million, respectively, in compensation expense related to the
options which vested in 1996 and 1997 under this plan. As of December 28, 1997,
1,051,358 options were exercisable.

The 1996 Stock Option Plan

     Also in April 1996, the Company executed the Nonqualified Stock Option Plan
("1996 Stock Option Plan"). This plan authorizes the issuance of approximately
1.8 million options. The Company granted approximately 0.3 million options in
1996 at $3.317 per share whereby the compensation expense associated with this
grant was immaterial. In 1997, the Company granted approximately 0.3 million
options at $4.95 per share, which was the market value of the Company's common
stock at the date of grant. At December 28, 19978, the weighted average price
per share was $4.11. The options currently granted and outstanding allow certain
employees of the Company to purchase approximately 0.6 million shares of common
stock, which vest at 25% per year beginning April 1997. If not exercised, the
options expire seven years from the date of issuance. At December 28, 1997, the
weighted average contractual life of these options was 6.1 years. As of December
28, 1997, 84,100 options were exercisable.

                                     F-24
<PAGE>
 
A Summary of Plan Activity

     A summary of the status of the Company's three stock option plans at
December 29, 1996 and December 28, 1997 and changes during the years is
presented in the table and narrative below:

<TABLE>
<CAPTION>
                                                         1996               1997
                                                   -----------------  -----------------
                                                   Shares   Wtd.Avg.  Shares   Wtd.Avg.
                                                   (000's)  Ex.Price  (000's)  Ex.Price
                                                   -------  --------  -------  --------
<S>                                                <C>      <C>       <C>      <C>
Outstanding at beginning of year.................   1,397    $  .10    4,643    $ 2.06 
 Granted options.................................   3,413      2.93      496      4.95 
 Exercised options...............................      (5)      .08      (75)      .08 
 Forfeited options...............................    (162)     3.32      (51)     2.61 
                                                   ------             ------           
 Outstanding at end of year......................   4,643      2.06    5,013      2.36 
                                                   ------             ------           
                                                                                       
 Exercisable at end of year......................   2,063       .84    2,663      1.48 
                                                                                       
 Weighted average fair value of options granted                                        
     (See Note 1)................................            $ 1.65             $ 1.69 
</TABLE>

     Approximately 3.0 million and 0.5 million options granted in 1996 and 1997,
respectively, were at prices that equaled the market price of the common stock
at the grant date.

12. OTHER EMPLOYEE BENEFIT PLANS

Pre-Tax Savings and Investment Plan

     The Company maintains a qualified employee benefit plan under Section
401(k) of the Code for the benefit of employees meeting certain eligibility
requirements. Under the plan, employees may contribute up to 16.0 percent of
their eligible compensation to the plan on a pre-tax basis and the Company may
make both voluntary and matching contributions to the plan. The Company expensed
approximately $0.2 million during 1995, 1996 and 1997 for its contributions to
the plan.

Executive Retirement and Benefit Plans

     During 1994, the Company adopted a nonqualified retirement, disability and
death benefit plan for certain employees. Retirement benefits under this plan
are unfunded and cover certain executive officers. Annual benefits are equal to
30 percent of the executive's average base compensation for the five years
preceding retirement. The benefits are payable in 120 equal monthly installments
following the executive officers' retirement date. Death benefits under this
plan cover certain executive officers and are up to five times the officer's
base compensation during the time of employment. The Company has the discretion
to increase the employee's death benefits. Death benefits are funded by split
dollar life insurance arrangements. The accumulated benefit obligation related
to this plan was approximately $0.7 million, $1.0 million 

                                     F-25
<PAGE>
 
and $1.2 million as of December 31, 1995, December 29, 1996 and December 28,
1997, respectively.

     Expense for the retirement plan for the years ended December 31, 1995,
December 29, 1996, and December 28, 1997, was approximately $0.3 million, $0.3
million and $0.2 million, respectively.

     The Company's assumptions used in determining the plan cost and liabilities
include a discount rate of seven and one-half percent per annum in 1995, 1996
and 1997 and a five percent rate of salary progression in 1995, 1996 and 1997.

     The Company also provides post-retirement medical benefits (including
dental coverage) for certain retirees and their spouses. This benefit begins on
the date of retirement and ends after 120 months or upon the death of both
parties. The accumulated post-retirement benefit obligation for the plan as of
December 29, 1996, and December 28, 1997, was approximately $0.3 million and
$0.2 million, respectively, and the net periodic expense for the medical
coverage continuation plan for 1995, 1996 and 1997 was approximately $44,000 and
$71,000, and $204,500, respectively.

13. RELATED PARTY TRANSACTIONS

     In 1995 and 1996 the Company received legal services from a law firm
associated with a member of the Company's Board of Directors. During the fiscal
years ended December 31, 1995 and December 29, 1996, the total amount paid to
this law firm was $0.9 million and $0.5 million, respectively.

     In April 1996, the Company loaned certain officers of the Company an
aggregate of $4.5 million to pay personal withholding tax liabilities incurred
as a result of the $10.0 million executive compensation award (See Note 16). All
the individual notes have similar terms. The notes bear interest at 6.25% per
annum with principal and interest payable at the end of the term of the note
which is approximately seven and one half years from the date of issuance. Each
note is secured by the common stock awarded to the officers. At the date of
issuance, a discount was recorded to present the notes at fair market value.
Accordingly, compensation expense was recognized in an amount of $0.9 million
for the fiscal year ended December 29, 1996. The note receivable balance, net of
the unamortized discount, and interest receivable balance as of December 29,
1996 and December 28, 1997 are included as a reduction to shareholders' equity
in the accompanying balance sheets and statements of shareholders' equity
(deficit) since the common stock awarded to the officers secures payment of the
individual notes.

14. COMMITMENTS AND CONTINGENCIES

Employment Agreements

     The three most senior executives and the Company have entered into
employment agreements containing customary employment terms which provide for an
annual base salary, subject to annual adjustment by the Board of Directors, an
annual incentive bonus, stock options,

                                     F-26
<PAGE>
 
fringe benefits, participation in Company-sponsored benefit plans and such other
compensation as may be approved by the Board of Directors. The terms of the
agreements terminate in 2000, unless earlier terminated or otherwise
renewed, pursuant to the terms thereof. Pursuant to the terms of the agreements,
if employment is terminated without cause or if written notice not to renew
employment is given by the Company, the executive would be entitled to, among
other things, one to two-and-one-half times their base annual salary and the
bonus payable to the individual for the fiscal year in which such termination
occurs. Under the agreements, upon (i) a change of control of the Company, (ii)
a significant reduction in the executive's responsibilities, title or duties or
(iii) the relocation of the Company's principal office more than 45 miles from
its current location, the executive may terminate his employment and would be
entitled to receive, among other things, the same severance pay he would have
received had his employment been terminated by the Company without cause.

Chicken Supply Contracts

     The Company's and its franchisees' principal raw material is fresh chicken.
The Company maintains purchase agreements with its fresh chicken suppliers that
provide for a "ceiling", or highest price, and a "floor", or lowest price, that
the Company will pay for chicken over the contract term and the ceilings are
generally set at prices above the current market price. Such supply contracts
are generally for one to two years. The Company recognizes chicken cost of sales
at the amounts paid under the contracts. For the periods presented, the Company
has not experienced any material losses as a result of these contracts.

Litigation

     The Company has been named as a defendant in various actions arising from
its normal business activities in which damages in various amounts are claimed.
The Company has established reserves in the accompanying balance sheets to
provide for the defense and settlement of current litigation and management
believes that the ultimate resolution of these matters will not have a material
adverse effect on the financial condition or results of operations of the
Company.

     In July 1997, CP Partnership ("CP") filed a complaint against the Company
alleging patent infringement regarding the design of the proprietary gas fryer
manufactured by the Company's manufacturing division. While the ultimate
liability in this matter is difficult to assess, it is management's belief that
the final outcome will not have a material adverse effect on the Company's
financial condition or results of operations.

Environmental Matters

     Approximately 200 of the Company's owned and leased properties are known or
suspected to have been used by prior owners or operators as retail gas stations,
and a few of these properties may have been used for other environmentally
sensitive purposes. Many of these properties previously contained underground
storage tanks ("USTs") and some of these properties may currently contain
abandoned USTs. As a result of the use of oils and solvents typically associated
with automobile repair facilities and gas stations, it is possible that

                                     F-27
<PAGE>
 
petroleum products and other contaminants may have been released at these
properties into the soil or groundwater. Under applicable Federal and state
environmental laws, the Company, as the current owner or operator of these
sites, may be jointly and severally liable for the costs of investigation and
remediation of any such contamination. As a result, after an analysis of its
property portfolio, including testing of soil and groundwater at a
representative sample of its facilities, the Company believes that it has
accrued adequate reserves for environmental remediation liabilities. While the
Company is currently not subject to any administrative or court order requiring
remediation at any of its properties, the Company is considering active
remediation at a limited number of facilities containing USTs.

Information Technology Outsourcing

     The Company entered into an agreement with IBM Global Services, a division
of IBM ("IGS") commencing on August 1, 1994, for a ten-year term, to outsource
the Company's information technology, programming and computer operations. This
agreement allows the Company to update its corporate and restaurant systems with
state-of-the-art computer software and hardware. IGS will guarantee levels of
performance, maintain the operating systems and hardware, perform applications
development and maintenance, and provide other administrative, management and
support functions. Initially, IGS purchased the hardware and software under the
outsourcing contract and leased the hardware and software to the Company which
the Company recorded as capital leases. In August 1997, the Company purchased
from IGS certain hardware and software for approximately $16.7 million
which were formerly accounted for as capital leases.

     Future minimum payments under this agreement, exclusive of payments
included in Note 9 as capital lease payments for systems installed as of
December 28, 1997, are as follows at that date (in thousands):

<TABLE>
<CAPTION>
          YEAR                                     AMOUNT
          ----                                     ------
          <S>                                     <C>
          1998..................................  $ 8,489
          1999..................................    6,925
          2000..................................    5,089
          2001..................................    4,170
          2002..................................    5,055
          Thereafter............................    9,585
                                                  -------
                                                  $39,313
                                                  =======
</TABLE>

     It is estimated that the remaining payments due under the contract of
approximately $39.3 million will be reflected as restaurant operating or general
and administrative costs and expenses.

     Operating expenses of approximately $9.0 million, $7.5 million and $8.1
million related to the outsourcing contract have been included in the statements
of operations for the years ended December 31, 1995, December 29, 1996 and
December 28, 1997, respectively.

                                     F-28
<PAGE>
 
Year 2000 Compliance
 
     The outsourcing agreement between the Company and IGS referred to above was
executed to, among other things, enhance and upgrade the Company's corporate and
restaurant computer systems. The Company believed this was necessary because its
existing systems 1) did not provide adequate information to manage the business,
2) did not provide optimal control systems and 3) were not as efficient as
systems using newer technology. During the process of upgrading its systems,
which is scheduled for completion in 1998, the Company established procedures to
ensure that its new systems were year 2000 compliant. Additionally in 1997, the
Company formalized a plan to (i) analyze all of its financial and operating
computer systems to ensure they are year 2000 compliant, (ii) test all of its
computer systems and interfaces and (iii) take any corrective action necessary
to eliminate problems at the beginning of the year 2000. This plan includes
analysis of existing systems, new systems to be implemented in 1998 and 1999,
systems used by its vendors and customers that are needed for the proper
functioning of the Company's systems, and all other known Company processes that
use computers to function. While the analyses phase of the plan has not been
completed as of December 28, 1997, the Company believes that with the completion
of its system upgrades, made in connection with the IGS contract, a significant
portion of the potential year 2000 issues will be resolved. Although the
analysis is not complete, the Company believes that the cost, if any, to make
other systems year 2000 compliant will not be material to the Company's results
of operations. 

Formula Agreement

     The Company has a formula licensing agreement, as amended, (the "Formula
Agreement"), with Alvin C. Copeland, the former owner of the Popeyes and Churchs
restaurant systems, and Diversified Foods and Seasonings, Inc. ("Diversified"),
which calls for the worldwide exclusive licensing to the Popeyes system of the
spicy fried chicken formula and certain other ingredient used in Popeyes
products. The Formula Agreement provides for monthly royalty payments of
$237,500 until April 1999, and, thereafter, monthly royalty payments of $254,166
until March 2029. Total royalty payments were $2.9 million in the fiscal years
ended December 31, 1995, December 29, 1996 and December 28, 1997.

Supply Agreements

     The Company has a supply agreement with Diversified under which the Company
is required to purchase certain propriety products made exclusively by
Diversified. This contract expires in 2029 subject to further renewal.

     Supplies are generally provided to franchised and Company-operated
restaurants in the Popeyes and Churchs systems pursuant to supply agreements
negotiated by Popeyes Operators Purchasing Cooperative Association, Inc.
("POPCA") and Churchs Operators Purchasing Association, Inc.  ("COPA"),
respectively, each a not-for-profit corporation that was created for 

                                     F-29
<PAGE>
 
the purpose of consolidating the collective purchasing power of the franchised
and Company-operated restaurants and negotiating favorable terms therefor. The
purchasing cooperatives are not obligated to purchase, and do not bind their
members to commitments to purchase, any supplies. Membership in each cooperative
is open to all franchisees. Since 1995, the Company's franchise agreements
related to Popeyes and Churchs have required that each franchisee joins its
respective purchasing cooperative as a member. All Company-operated Popeyes and
Churchs restaurants are members of POPCA or COPA, as the case may be.
Substantially all of the Company's domestic Popeyes and Churchs franchisees
participate in POPCA or COPA. COPA also purchases certain ingredients and
supplies for Chesapeake franchised and Company-operated restaurants in order to
further leverage the collective buying power of AFC.

Advertising Funds

     In accordance with the Popeyes and Churchs franchise agreements,
advertising funds have been established (the "Advertising Funds") whereby the
Company contributes a percentage of sales (generally 5%) to the Advertising
Funds in order to pay for the costs of funding advertising and promotional
activities. In accordance with the franchise agreement, the net assets and
transactions of the Advertising Funds are not commingled with the working
capital of the Company. The net assets and transactions of the Advertising Funds
are, therefore, not included in the accompanying financial statements. The
Company's contributions to the Advertising Funds are recorded in restaurant
operating expenses in the accompanying financial statements.
 
License Agreement

     The Company currently has a number of domestic and international agreements
with The Hearst Corporation, King Features Syndicate Division ("King Features")
under which the Company has the exclusive license to use the image and likeness
of the cartoon character "Popeye" (and certain companion characters such as
"Olive Oyl") in connection with the operations of franchised and Company-
operated Popeyes restaurants worldwide. Under the current agreements, the
Company is obligated to pay King Features a royalty of 0.1% of the first $1.0
billion of Popeyes systemwide sales and 0.05% for the next $2.0 billion of such
sales. The King Features agreements automatically renew annually.

Other Commitments

     The Company has guaranteed certain loans and lease obligations
approximating $2.2 million and $1.9 million at December 29, 1996 and December
28, 1997, respectively.

15. SHAREHOLDERS' EQUITY TRANSACTIONS
 
     During 1993, the Company and its shareholders held discussions concerning
the number of common shares issued to a minority shareholder and the effects on
the shareholders' ownership interests resulting from the adoption of the 1992
Stock Option Plan discussed in Note 11.  As a result of these discussions,
certain stock options were granted to purchase 250,000 common shares at $0.01
per share.  These options become exercisable at the same time the stock 

                                     F-30
<PAGE>
 
options issued to the Company's officers become exercisable. In 1996, these
options were exercised by the minority shareholder.
 
16. EXECUTIVE COMPENSATION AWARD
 
     During 1995, the Board of Directors granted a special award of $10.0
million to the CEO of the Company and his designees contingent upon the
happening of certain events related to a recapitalization of the Company. The
award became payable at the time of the Recapitalization. This award was paid in
1996 in approximately 3.0 million shares of the Company's common stock valued at
$3.317 per share, the market value of the Company's common stock at the date of
issuance. As a result of the Recapitalization, certain senior executive officers
became fully vested in certain stock options pursuant to the terms of the 1992
Stock Option Plan resulting in a recognition of $647,000 of compensation expense
in 1995.

17. ACQUISITIONS AND DIVESTITURES

AFDC Transaction
 
     On March 24, 1997, the Company closed the AFDC Transaction whereby the
Company sold the rights to operate 100 previously Company-operated restaurants
in eight domestic markets to AFDC. The Company also sold the land, building and
equipment for 51 of these restaurants, and it sold the building and equipment
and leased the land for 49 of the restaurants to AFDC. The Company received
approximately $19.9 million in cash, along with a warrant to acquire, for
nominal consideration, a 5.0% equity interest in AFDC. As a result of this
transaction, the Company recorded $2.5 million in franchise fees and
approximately $5.3 million of gain associated with the sale of the property in
the second quarter of 1997. Included in the $19.9 million payment was $1.0
million representing the development fees on an additional 100 restaurants which
will be developed by AFDC over the next ten years. These development fees were
deferred and will be taken into income as the restaurants open.

Chesapeake Bagel Bakery Acquisition

     On May 5, 1997, the Company acquired from the American Bagel Company all of
the intangible assets related to the franchise business of Chesapeake Bagel
Bakery, a bagel bakery restaurant chain. As a result of this acquisition, the
Company became the franchisor of 158 franchised Chesapeake restaurants located
primarily in Washington D.C., Maryland and Virginia. The net purchase price paid
by the Company for Chesapeake was approximately $11.8 million, plus a potential
earn out of up to $3.5 million. The net purchase price was funded with internal
funds. The acquisition was accounted for as a purchase with the majority of the
purchase price allocated to franchise value which isare being amortized 
straight-line over a thirty-five year life. The financial impact of Chesapeake
is not expected to be material to the Company in the near-term.

                                     F-31
<PAGE>
 
18. SUBSEQUENT EVENTS

Pinetree Foods, Inc. Acquisition

     On February 10, 1998, the Company acquired all of the assets of 81
restaurant properties operated by Pinetree Foods, Inc. ("Pinetree") for a
purchase price of approximately $24.0 million. Of the 81 restaurants, 66 will be
converted to Popeyes Company-operated restaurants with the remaining restaurants
to be closed concurrently with the purchase. The restaurants are primarily
located in North and South Carolina and Georgia. The Company funded the purchase
price with internal funds and the Acquisition Facility (See Note 8).

Seattle Coffee Company Acquisition

     On March 18, 1998, the Company acquired all of Seattle Coffee Company's
("SCC") common stock for a purchase price of approximately $70 million plus the
assumption of approximately $5 million of debt. The Company paid approximately
$41 million in cash funded by its Acquisition Facility (See Note 8) and
approximately $29 million in AFC common stock. The transaction includes the
acquisition of a roasting and packaging facility, 58 Company-operated cafes and
10 franchised cafes under the Seattle's Best and Torrefazione Italia brands, a
wholesale business including 13 offices and more than 5,000 accounts and a
Chicago distribution center which is scheduled to open in mid 1998. Included in
the purchase price is a contingent out payment of up to $3.8 million, based upon
SCC operations achieving a level of earnings, as defined in the agreement, over
a 52-week period from October 1, 1997 to September 30, 1998.

                                     F-32

<PAGE>
 
                                                                   EXHIBIT 10.75

                            CHESAPEAKE BAGEL BAKERY
                             DEVELOPMENT AGREEMENT
                                  (Exclusive)

                                    Between

                             AFC ENTERPRISES, INC.

                                      and

                        _______________________________





No.:_______                                                 Dev.           Agr. 

                                                            No. Options:________
                                                            Date:_______________
<PAGE>
 
<TABLE>
<CAPTION>
                             AFC Enterprises, Inc.
 
                            CHESAPEAKE BAGEL BAKERY
                             DEVELOPMENT AGREEMENT
                                  (Exclusive)
 
                               TABLE OF CONTENTS


<S>       <C>                                          <C>

I.        GRANT.......................................  2

II.       DEVELOPMENT FEE.............................  3

III.      DEVELOPMENT SCHEDULE........................  3

IV.       FRANCHISED UNIT OPENINGS....................  4

V.        DEFAULT AND TERMINATION.....................  6

VI.       TRANSFERABILITY OF INTEREST.................  7

VII.      CONFIDENTIAL INFORMATION.................... 11

VIII.     COVENANTS................................... 12

IX.       NOTICES..................................... 13

 X.       NON-WAIVER.................................. 14

XI.       INDEPENDENT CONTRACTOR AND INDEMNIFICATION.. 14

XII.      APPROVALS................................... 15

XIII.     ACKNOWLEDGMENT.............................. 15

XIV.      SEVERABILITY AND CONSTRUCTION............... 16

XV.       ENTIRE AGREEMENT AND APPLICABLE LAW......... 16


EXHIBIT A - DEVELOPMENT SCHEDULE.........................

EXHIBIT B - TERRITORY....................................

EXHIBIT C - FRANCHISE AGREEMENT..........................

</TABLE> 
<PAGE>
 
                             AFC Enterprises, Inc.

                            CHESAPEAKE BAGEL BAKERY
                             DEVELOPMENT AGREEMENT
                                  (Exclusive)


        THIS AGREEMENT (the "Agreement"), made this ______ day of
__________________________, 19___, by and between AFC Enterprises, Inc. (f/k/a
America's Favorite Chicken Company), a Minnesota corporation, with its principal
place of business at Six Concourse Parkway, Suite 1700, Atlanta, Georgia 30328-
5352, U.S.A. ("Franchisor") and ("Developer").


                                  WITNESSETH:

        WHEREAS,  Franchisor owns a unique system for opening and operating
restaurants ("Chesapeake Bagel Bakery Restaurant(s)") specializing in the
preparation, merchandising, advertising and sale of bagels, breads and other
bakery items, sandwiches, salads and other quick-service menu items developed
and owned by Franchisor (the "Chesapeake Bagel Bakery System" or the "CBB
System");

        WHEREAS,  the distinguishing characteristics of the Chesapeake Bagel
Bakery System include, without limitation, the name "Chesapeake Bagel Bakery";
the distinguishing characteristics of which include, without limitation, uniform
and distinctive building designs, interior and exterior layouts, trade dress,
equipment layout standards and specifications, development and maintenance of
sources of supply, operating procedures for sanitation and maintenance, food and
beverage storage procedures, service procedures, and formulas and specifications
for baking bagels, breads and other bakery products, standards and
specifications for equipment, equipment layouts, products, operating procedures
and management programs, all of which may be changed, improved and further
developed by Franchisor from time to time;

        WHEREAS,  Franchisor identifies the Chesapeake Bagel Bakery System by
means of certain trade names, service marks, trademarks, logos, emblems, and
indicia of origin, including, but not limited to, the mark "Chesapeake Bagel
Bakery" and such other trade names, service marks, and trademarks as are now, or
may hereafter, be designated by Franchisor for use in connection with the System
("Proprietary Marks");

        WHEREAS,  Franchisor continues to develop, use, and control the use of
such Proprietary Marks in order to identify for the public the source of

                                       1
<PAGE>
 
services and products marketed thereunder in the Chesapeake Bagel Bakery System
and to represent the Chesapeake Bagel Bakery System's high standards of quality,
appearance, and service;

        WHEREAS,  Developer wishes to be assisted, trained and licensed by
Franchisor as a Chesapeake Bagel Bakery developer and franchisee and licensed
to use, in connection therewith, the Chesapeake Bagel Bakery System;

        WHEREAS, Developer understands the importance of the Chesapeake Bagel
Bakery System and Chesapeake Bagel Bakery high and uniform standards of quality,
cleanliness, appearance, and service, and the necessity of opening and operating
Developer's Chesapeake Bagel Bakery Restaurants in conformity with the
Chesapeake Bagel Bakery System; and

        WHEREAS, Developer wishes to obtain the right to develop Chesapeake 
Bagel Bakery Restaurants ("Franchised Units") in the area described in this
Agreement and to use the Chesapeake Bagel Bakery System in connection with
those Franchised Units;

        NOW, THEREFORE, the parties hereto agree as follows:


I.  GRANT

        1.01.  Franchisor hereby grants the Developer, subject to the terms and
conditions of this Development Agreement and as long as Developer shall not be
in default of this Agreement or any other development, franchise or other
agreement between Developer and Franchisor, development rights to obtain
franchises to establish and operate          Franchised Units, and to use the
Chesapeake Bagel Bakery System solely in connection therewith, at specific
locations to be designated in separate franchise agreements ("Franchise
Agreements"), executed as provided in Section 3.01. hereof, and pursuant to the
schedule set forth in Exhibit A to this Agreement ("Development Schedule").
Each Franchised Unit developed pursuant hereto shall be located in the area
described in Exhibit B hereto "(Development Area").

        1.02.  Subject to the terms and conditions herein, Franchisor shall
neither establish nor license anyone other than Developer to establish a
Franchised Unit in the Development Area until sixty (60) days after the
commencement of operations of the final Franchised Unit under this Agreement,
without Developer's prior written consent.

        1.03.  Each Franchised Unit for which a development right is granted
hereunder shall be established and operated pursuant to a Franchise Agreement to
be entered into between Developer and Franchisor in accordance with Section
3.01. hereof.

                                       2
<PAGE>
 
        1.04.  This Agreement is not a franchise agreement, and does not grant
the Developer any right to use Franchisor's Proprietary Marks or the Chesapeake
Bagel Bakery System, but merely sets forth the terms and conditions under which
Developer will be entitled to obtain a franchise agreement.

        1.05.  Developer shall have no right under this Agreement to license
others under the Proprietary Marks or to use the Chesapeake Bagel Bakery System.


II.  DEVELOPMENT FEE

        In consideration of the development rights granted herein, Developer
has paid to the Franchisor upon execution of this Agreement a non-refundable
development fee of                Dollars ($     ) which development fee has
been fully earned by Franchisor for administrative and other expenses incurred
by Franchisor and for the development opportunities lost or deferred as a
result of the rights granted Developer herein.


III.  DEVELOPMENT SCHEDULE

        3.01.  Developer shall exercise each development right granted herein
only by executing a Franchise Agreement for each Franchised Unit for a site
accepted by the Franchisor in the Development Area as hereinafter provided.
Developer's right to execute such a Franchise Agreement shall be contingent upon
Developer's continuous performance of all of the terms and conditions of this
Agreement and any other development, franchise or other agreements between
Developer and Franchisor. The Franchise Agreement for each Franchised Unit
developed pursuant to this Agreement shall be in the form of the Franchise
Agreement attached hereto as Exhibit C.

        3.02.  Recognizing that time is of the essence in this Agreement,
Developer agrees to exercise the development rights granted hereunder in the
manner specified in Section IV hereof and to satisfy the Development Schedule.
Failure by Developer to adhere to the Development Schedule shall constitute a
default under this Agreement, as provided in Section 5.03. hereof.

        3.03.  In addition to the development fee required by Section II hereof,
Developer shall pay (i) an initial franchise fee for each Restaurant developed
hereunder in the amount of Fifteen Thousand Dollars ($15,000) upon execution of
a Franchise Agreement for each such Franchised Unit, all of which amount shall
be non-refundable and fully earned by Franchisor upon execution of the Franchise
Agreement for a Franchised Unit.

                                       3
<PAGE>
 
IV.  FRANCHISED UNIT OPENINGS

        4.01.  Developer shall submit a proposed site for each Franchised Unit
for acceptance by Franchisor. Franchisor shall, provided there exists no default
by Developer under this Agreement or any other development, franchise or other
agreement between Developer and Franchisor, evaluate each site proposed and
shall promptly, but not more than thirty (30) days after receipt of Developer's
proposal, send to Developer written notice of acceptance or non-acceptance of
the site. Site acceptance does not assure that a Franchise Agreement will be
executed. Execution of the Franchise Agreement is contingent upon Developer
purchasing or leasing the proposed site and securing acceptance of the final
plans and specifications as provided below.

        4.02.  Within ninety (90) days after notice of Franchisor's site
acceptance, Developer shall:

                A.  Submit, in writing to Franchisor, satisfactory proof to
                Franchisor that Developer:

                        (i)  owns the accepted site;

                        (ii) has leased the accepted site for a term which,
                with renewal options, is not less than the initial term of the
                Franchise Agreement; or (iii) has entered into a written
                agreement to purchase or to lease the accepted site on terms
                provided herein, subject only to obtaining necessary
                governmental permits. If Developer leases the accepted site, the
                lease must provide: (a) that, in the event Developer defaults
                under or otherwise ceases operating the Franchised Unit at the
                accepted site during the term of the lease, Franchisor shall
                have the right, at its option, to assume Developer's position
                under the lease; (b) that, in the event Developer defaults under
                the lease, notice of the default shall immediately be forwarded
                to Franchisor; and (c) that Franchisor shall have the right,
                upon default under the lease or other cessation of operation at
                the accepted site, to make the modifications and alterations to
                the Franchised Unit set forth in Section 16.01.D. of the
                Franchise Agreement. The proof required by this Section
                includes, but is not limited to, submission of executed copies
                of all leases and deeds, as well as all governmental approvals
                if effectiveness of the leases or deeds is conditioned thereon.


                B.   Submit to Franchisor, and obtain Franchisor's written
                approval of, the final and complete plans and specifications for
                the construction (or renovation) and decoration of the
                Franchised Unit, which must be in conformity with Franchisor's
                standards

                                       4
<PAGE>
 
           and specifications for Franchised Units, as set out in the
           current Confidential Operating Standards Manual (as defined in
           the Franchise Agreement) or otherwise in writing (hereinafter,
           the "Construction Plans"). The final Construction Plans shall
           include, but are not limited to, floor plans, equipment layouts,
           decor, and interior and exterior elevations.

           C.   Execute the Franchise Agreement and pay all fees required
           thereunder. If Developer is a partnership, each general partner
           shall, and if Developer is a corporation, each stockholder holding a
           beneficial interest of five percent (5%) or more of the securities
           with voting rights of Developer or any corporation directly or
           indirectly controlling Developer shall, guarantee the performance of
           the Franchise Agreement by executing the Franchisor's Franchise
           Agreement Guarantee form. Franchisor shall not approve the final
           construction plans until the Franchise Agreement is executed and all
           fees are paid by Franchisee.

           4.03.  Developer shall procure the insurance coverage provided for
in Section XI of the Franchise Agreement, prior to commencement of construction
of a Franchised Unit, and shall maintain such insurance coverage throughout the
term of the Franchise Agreement.

           4.04.  No more than thirty (30) days after the Franchisor approves
Developer's Construction Plans, Developer shall commence construction or
renovation of the Franchised Unit. If commencement of construction or renovation
is delayed by a cause beyond the reasonable control of Developer, the date upon
which commencement of construction or renovation is to begin may be extended by
obtaining written approval of Franchisor.

           4.05.  Upon commencement of construction or renovation of the
Franchised Unit, Developer shall notify Franchisor on such form as Franchisor
may prescribe.

           4.06.  Developer shall have completed construction or renovation and
commenced operation of the Franchised Unit within one-hundred eighty (180) days
from execution of the Franchise Agreement as provided in Section 4.02.C. hereof.
Franchisor may, in its sole discretion, extend this period to address unforeseen
construction delays, not within the control of Developer. Nothing herein shall
be deemed to relieve Developer of the obligation of complying with the
Development Schedule.

           4.07.  At least ten (10) days prior to the proposed commencement of
operation of each Franchised Unit, Developer shall notify Franchisor of such
proposed opening. If the Franchised Unit is Developer's first Franchised Unit
opened hereunder, Franchisor shall provide a representative to be present at the
opening. The Franchised Unit shall not be opened unless such representative is
present. Should commencement of operation of the Franchised Unit be delayed by
the failure of Franchisor to provide such a representative, the date upon which
commencement of operation of the Franchised Unit is required pursuant to Exhibit
A of this Agreement, shall be extended until such time as such assistance is
provided by Franchisor.

                                       5
<PAGE>
 
V.  DEFAULT AND TERMINATION

        5.01.  The rights granted to Developer in this Agreement have been
granted based upon Developer's representations and assurances, among others,
that the conditions set forth in Sections III and IV of this Development
Agreement will be met by Developer in a timely manner.

        5.02.  Developer shall be deemed to be in default under this Agreement,
and all rights granted herein shall automatically terminate without notice to
Developer, if Developer shall become insolvent or make a general assignment for
the benefit of creditors; if a petition in bankruptcy is filed by Developer or
such a petition is filed against Developer and not opposed by Developer; or if
Developer is adjudicated bankrupt or insolvent; or if a receiver or other
custodian (permanent or temporary) of Developer's assets or property, or any
part thereof, is appointed by any court of competent jurisdiction; or if
proceedings for a composition with creditors under the applicable law of any
jurisdiction should be instituted by or against Developer; or if a final
judgment remains unsatisfied or of record for thirty (30) days or longer (unless
a supersedeas bond is filed); or if Developer is dissolved; or if execution is
levied against Developer's property or business; or if suit to foreclose any
lien or mortgage against the premises or equipment of any Franchised Unit
developed hereunder is instituted against the Developer and not dismissed within
thirty (30) days; or if the real or personal property of any Franchised Unit
developed hereunder shall be sold after levy thereupon by any sheriff, marshall,
or constable.

        5.03.  If Developer fails to comply with the Development Schedule or
any other terms of this Agreement, or fails to obtain Franchisor's approval of a
site or construction plans and specifications prior to commencement of
construction, or fails to comply with any terms or conditions of any franchise
agreement covering a Franchised Unit established hereunder, or any other
agreement between Developer or any affiliate of Developer and Franchisor or any
affiliate of Franchisor, such action shall constitute a default under this
Development Agreement. Upon such default, Franchisor, in its discretion, may,
effective immediately upon the mailing of written notice by Franchisor to
Developer, do any one or more of the following:

                A.  Terminate this Agreement and all rights granted hereunder
                without affording the Developer any opportunity to cure the
                default;

                B.  Reduce the number of Franchised Units which Developer may
                establish pursuant to Section 1.01 of this Agreement;

                                       6
<PAGE>
 
                C.  Terminate the territorial exclusivity granted Developer in
                Section 1.01 hereof or reduce the area of territorial
                exclusivity granted Developer hereunder;

                D.  Withhold evaluation or approval of site proposal packages
                and refuse to permit the opening of any Franchised Unit then
                under construction or otherwise not ready to commence
                operations; or

                E.  Accelerate the Development Schedule set forth in Exhibit A
                hereto.

        In addition to the foregoing, Franchisor shall be entitled to pursue
any other remedies available hereunder or at law or in equity.

        5.04.  Upon termination of this Agreement, Developer shall have no
right to establish or operate any Franchised Unit for which a Franchise
Agreement has not been executed by Franchisor and delivered to Developer at the
time of termination; and Franchisor shall be entitled to establish, and to
license others to establish, Franchised Units in the Development Area, except as
may be provided under any other agreement which is then in effect between
Franchisor and Developer.

        5.05.  A default in the Development Schedule under this Development
Agreement shall not constitute a default under any existing Franchise Agreement
between the parties hereto.


VI.  TRANSFERABILITY OF INTEREST

        6.01.  Transfer by Franchisor.  This Agreement shall inure to the
benefit of the successors and assigns of Franchisor. Franchisor shall have the
right to transfer or assign its interest in this Agreement to any person,
persons, partnership, association, or corporation. If Franchisor's assignee
assumes all the obligations of Franchisor hereunder and sends written notice of
the assignment so attesting, Developer agrees promptly to execute a general
release of Franchisor, and any affiliates of Franchisor, from claims or
liabilities of Franchisor under this Agreement.

        6.02.  Transfer by Developer.  Developer understands and acknowledges
that the rights and duties set forth in this Agreement are personal to
Developer, and that Franchisor has granted this Agreement in reliance on
Developer's business skill and financial capacity. Accordingly, neither (i)
Developer, nor (ii) any immediate or remote successor to Developer, nor (iii)
any individual, partnership, corporation or other legal entity which directly or
indirectly owns any interest in the Developer or in this Development Agreement,
shall sell, assign, transfer, convey, donate, pledge, mortgage, or otherwise
encumber any direct or indirect interest in this Agreement or in Developer
without the prior written consent of Franchisor. Any purported assignment or
transfer, by operation of law or otherwise, not having the written consent of
Franchisor, shall be null and void, and shall constitute a material breach of

                                       7
<PAGE>
 
this Agreement, for which Franchisor may then terminate without opportunity to
cure pursuant to Section 5.03. of this Agreement. Notwithstanding anything in
this Agreement to the contrary, Developer understands and acknowledges that
individual development rights to obtain franchises to establish and operate
Franchised Units may not be transferred except in connection with a transfer of
this Development Agreement, together with all remaining development options due
to be developed under this Agreement, in accordance with the conditions set
forth herein.

        6.03.  Conditions for Consent.  Franchisor shall not unreasonably 
withhold its consent to any transfer referred to in this Section hereof for the
remainder of the term hereof, when requested; provided, however, that prior to
the time of transfer:

        A.  Developer shall not be in default of the Development Schedule;

        B.  The transfer must be in conjunction with a simultaneous transfer to
        the same transferee of all Franchised Units operated by Developer under 
        Chesapeake Bagel Bakery System within the same DMA('s) as the remaining
        development options;

        C.  All of Developer's accrued monetary obligations to Franchisor and 
        its subsidiaries and affiliates shall have been satisfied;

        D.  Developer shall have agreed to remain obligated under the covenants
        contained in Sections VII and VIII hereof as if this Agreement had been
        terminated on the date of the transfer;

        E.  The transferee must be of good moral character and reputation, in
        the reasonable judgment of the Franchisor;

        F.  The transferee shall have demonstrated to the Franchisor's
        satisfaction, by meeting with the Franchisor or otherwise at
        Franchisor's option, that the transferee's qualifications meet the
        Franchisor's then current criteria for new developers;

        G.  The parties must execute a written assignment, in a form
        satisfactory to Franchisor, pursuant to which the transferee shall
        assume all of the obligations of the individual or entity which is the
        transferor under this Agreement and pursuant to which Developer shall
        generally release any and all claims it might have against Franchisor as
        of the date of the assignment;

        H.  The transferee must, at Franchisor's option, execute the
        then-current form of Development Agreement and such other then-current
        ancillary agreements as Franchisor may reasonably require. The then-
        current form of Development Agreement may have significantly different
        provisions, provided, however, that Exhibits A and B hereto shall be
        Exhibits A and B to such development agreement;

                                       8
<PAGE>
 
        I.  If the transferee is a partnership, the partnership agreement shall
        provide that further assignments or transfers of any interest in the
        partnership are subject to all restrictions imposed upon assignments and
        transfers in this Agreement;

        J.  Developer shall, at Franchisor's option and request, execute a
        written guarantee of the transferee's obligations under the Agreement,
        which such guarantee shall not exceed a period of three (3) years from
        the date of transfer; and

        K.  The Developer or the transferee shall have paid to Franchisor a
        transfer fee of Five Thousand Dollars ($5,000), to cover Franchisor's
        administrative expenses in connection with the transfer, but no
        development fees shall be charged by Franchisor for a transfer. If the
        transferee is a corporation formed by Developer for the convenience of
        ownership and in which the Developer is the sole shareholder, no
        transfer fee shall be required.

        6.04.  Grant of Security Interest.  Developer shall grant no security
interest in this Agreement unless the secured party agrees that, in the event of
any default by Developer under any documents related to the security interest,
(i) Franchisor shall be provided with notice of default and be given a
reasonable time within which to cure said default, (ii) Franchisor shall have
the right and option to be substituted as obligor to the secured party and to
cure any default of Developer or to purchase the rights of the secured party
upon payment of all sums then due to such secured party, except such amounts
which may have become due as a result of any acceleration of the payment dates
based upon the Developer's default, and (iii) such other requirements as
Franchisor, in its sole discretion, deems reasonable and necessary to protect
the integrity of the Proprietary Marks and the Chesapeake Bagel Bakery System.


        6.05.  Death or Mental Incapacity.  Upon the death or mental incapacity
of any person with an interest in this Agreement or in Developer, the executor,
administrator, or personal representative of such person shall transfer his
interest to a third party approved by Franchisor within twelve (12) months after
such death or mental incapacity. Such transfer, including, without limitation,
transfer by devise or inheritance, shall be subject to the same conditions as
any inter vivos transfer. However, in the case of transfer by devise or
inheritance, if the heirs or beneficiaries of any such person are unable to meet
the conditions in this Section VI, the personal representative of the deceased
Developer shall have a reasonable time, but no more than eighteen (18) months
after the death of the Developer, to dispose of the deceased's interest in this
Agreement and the business conducted pursuant hereto, which disposition shall be
subject to all the terms and conditions for assignments and transfers contained
in this Agreement. If the interest is not disposed of within twelve (12) or
eighteen (18) months, whichever is applicable, Franchisor may terminate this
Agreement pursuant to Section 5.03. hereof.

                                       9
<PAGE>
 
        6.06.  Right of First Refusal.  Any party holding any interest in this
Agreement or in Developer, and who desires to accept any bona fide offer from a
third party to purchase such interest, shall notify Franchisor in writing of
such offer within ten (10) days of receipt of such offer, and shall provide such
information and documentation relating to the offer as Franchisor may require.
Franchisor shall have the right and option, exercisable within thirty (30) days
after receipt of such written notification, to send written notice to the seller
that Franchisor intends to purchase the seller's interest on the same terms and
conditions offered by the third party. In the event that Franchisor elects to
purchase the seller's interest, closing on such purchase must occur within sixty
(60) days from the date of notice to the seller of the election to purchase by
Franchisor. Any material change in the terms of any offer prior to closing shall
constitute a new offer subject to the same rights of first refusal by Franchisor
as in the case of an initial offer. Failure of Franchisor to exercise the option
afforded by this Section 6.06. shall not constitute a waiver of any other
provisions of this Agreement, including all of the requirements of this Section
VI, with respect to a proposed transfer.

        In the event the consideration, terms, and/or conditions offered by a
third party are such that Franchisor may not reasonably be required to furnish
the same consideration, terms, and/or conditions, then Franchisor may purchase
the interest in this Agreement, Developer, or Developer's business proposed to
be sold for the reasonable equivalent in cash. If the parties cannot agree
within a reasonable time as to the reasonable equivalent in cash of the
consideration, terms, and/or conditions offered by the third party, an
independent appraiser shall be designated by Franchisor, and his determination
shall be binding upon the parties.


        6.07.  Offerings by Developer.  Securities or partnership interests in
Developer may be offered to the public, by private offering or otherwise, only
with the prior written consent of Franchisor, which consent shall not be
unreasonably withheld. All materials required for such offering by federal or
state law shall be submitted to Franchisor for review prior to their being filed
with any governmental agency; and any materials to be used in any exempt
offering shall be submitted to Franchisor for review prior to their use. No
offering of such securities shall imply (by use of the Proprietary Marks or
otherwise) that Franchisor is participating in the underwriting, issuance, or
offering of securities by Developer or Franchisor; and Franchisor's review of
any offering shall be limited solely to the subject of the relationship between
Developer and Franchisor. Developer and the other participants in the offering
must fully indemnify Franchisor in connection with the offering. For each
proposed offering, Developer shall pay to Franchisor a non-refundable fee of
Five Thousand Dollars ($5,000), or such greater amount as is necessary to
reimburse Franchisor for its reasonable costs and expenses associated with
reviewing the proposed offering, including, without limitation, legal and
accounting fees. Developer shall give Franchisor written notice at least thirty
(30) days prior to the date of commencement any offering or other transaction
covered by this Section 6.07.

                                       10
<PAGE>
 
VII.  CONFIDENTIAL INFORMATION

        7.01.  Developer shall not, during the term of this Agreement or
thereafter, communicate, divulge, or use for the benefit of any other person,
persons, partnership, association, or corporation, any confidential information,
knowledge, or know-how concerning the construction and methods of operation of
any Franchised Unit which may be communicated to Developer, or of which
Developer may be apprised, by virtue of Developer's operation under the terms of
this Agreement. Developer shall divulge such confidential information only to
such employees of Developer as must have access to it in order to exercise the
development rights granted hereunder and to establish and operate the Franchised
Units pursuant to the Franchise Agreement and as Developer may be required by
law, provided, Developer shall give Franchisor prior written notice of any such
required disclosure immediately upon receipt of notice by Developer in order for
Franchisor to have the opportunity to seek a protective order or take such other
actions as it deems appropriate under the circumstances.

        7.02.  Any and all information, knowledge, and know-how, including,
without limitation, drawings, materials, equipment, recipes, prepared mixtures
or blends of spices or other food products, and other data, which Franchisor
designates as confidential, and any information, knowledge, or know-how which
may be derived by analysis thereof, shall be deemed confidential for purposes of
this Development Agreement, except information which Developer can demonstrate
came to Developer's attention prior to disclosure thereof by Franchisor or
which, at the time of disclosure thereof by Franchisor to Developer, had become
a part of the public domain, through publication or communication by others or
which, after disclosure to Developer by Franchisor, becomes a part of the public
domain, through publication or communication by others.

        7.03.  Developer shall require all of Developer's employees, as a
condition of their employment, to execute an employment agreement, as provided
in writing by Franchisor, prohibiting them during the term of their employment,
or thereafter, from communicating, divulging, or using for the benefit of any
person, persons, partnership, association, or corporation any confidential
information, knowledge, or know-how concerning the methods of operation of the
franchised business which may be acquired during the term of their employment
with Developer. A duplicate original of each such agreement shall be provided to
Franchisor upon execution.

                                       11
<PAGE>
 
VIII.  COVENANTS

        8.01.  Developer specifically acknowledges that, pursuant to this
Agreement, Developer will receive valuable specialized training and confidential
information, including, without limitation, information regarding the
operational, sales, promotional, and marketing methods and techniques of
Franchisor and the System. Developer covenants that, during the term of this
Agreement, except as otherwise approved in writing by Franchisor, Developer
(who, unless otherwise specified, shall include for purposes of this Section
VIII, collectively and individually, all officers, directors and holders of a
beneficial interest of five percent (5%) or more of the securities with voting
rights of Developer, and of any corporation directly or indirectly controlling
Developer, if Developer is a corporation, and the general partners and any
limited partners, including any corporation and the officers, directors and
holders of beneficial interests of five percent (5%) or more of the securities
with voting rights, of a corporation which controls, directly or indirectly, any
general or limited partner, if Developer is a partnership) shall not, either
directly or indirectly, for Developer or through or on behalf of, or in
conjunction with, any person, persons, partnership, or corporation:
 
             A.  Divert or attempt to divert any business or customer of the 
             Franchised Units to be developed hereunder to any competitor by
             direct or indirect inducements or otherwise, or to do or perform,
             directly or indirectly, any other act injurious or prejudicial to
             the goodwill associated with Franchisor's Proprietary Marks and the
             System; 

             B.  Employ or seek to employ any person who is at the time
             employed by Franchisor or by any other Chesapeake Bagel Bakery
             franchisees or otherwise, or directly or indirectly induce such
             person to leave his or her employment; or 


             C. Own, maintain, operate, engage in, or have any interest in any
             fast food (either takeout, on premises consumption, or a
             combination thereof) restaurant that specializes in the sale of
             bakery products, including bagels, breads and other food products
             substantially similar to those sold within the Chesapeake Bagel
             Bakery System (a "Bagel Bakery Restaurant"); provided, however,
             that the term "Bagel Bakery Restaurant" shall not apply to any
             business operated by Franchisee under a franchise agreement with
             Franchisor or an affiliate of Franchisor.


        8.02.  Developer covenants that, except as otherwise approved in 
writing by the Franchisor, Developer shall not, either directly or indirectly,
for itself or through or on behalf of, or in conjunction with, any person,
persons, partnership or corporation, during the term hereof or for two (2) years
following expiration or termination of this Agreement, regardless of the cause
for termination, own, maintain, engage in, or have an interest in any Bagel
Bakery Restaurant which is located within a radius of ten (10) miles of the

                                       12
<PAGE>
 
location of any restaurant under the Chesapeake Bagel Bakery System which is in
existence as of the date of expiration or termination of this Agreement.

        8.03.  At Franchisor's request,  Developer shall require and obtain 
execution of covenants similar to those set forth in this Section VIII
(including covenants applicable upon the termination of a person's relationship
with Developer) from all officers, directors, and holders of a direct or
indirect beneficial ownership interest of five percent (5%) or more in
Developer. Every covenant required by this Section 8.03. shall be in a form
satisfactory to Franchisor, including, without limitation, specific
identification of Franchisor as a third party beneficiary of such covenants with
the independent right to enforce them. Failure by Developer to obtain execution
of a covenant required by this Section 8.03. shall constitute a material breach
of this Agreement.

IX.  NOTICES

        Any and all notices required or permitted under this Agreement shall
be in writing and shall be delivered by any means which will provide evidence of
the date received to the respective parties at the following addresses unless
and until a different address has been designated by written notice to the other
party:

Notices to Franchisor:                  Franchise Department
                                        AFC Enterprises, Inc.                  
                                        Atlanta, Georgia 30328-5352
                                        cc:  Legal Department

Notices to Developer:                   ________________________


                                        Attention:______________


        All written notices and reports permitted or required to be delivered
by the provisions of this Agreement shall be addressed to the party to be
notified at its most current principal business address of which the notifying
party has been notified and shall be deemed so delivered (i) at the time
delivered by hand; (ii) one (1) business day after sending by telegraph,
facsimile or comparable electronic system; or (iii) if sent by registered or
certified mail or by other means which affords the sender evidence of delivery,
on the date and time of receipt or attempted delivery if delivery has been
refused or rendered impossible by the party being notified.

                                       13
<PAGE>
 
X.  NON-WAIVER

        No failure of Franchisor to exercise any power reserved to it in this
Agreement, or to insist upon compliance by Developer with any obligation or
condition in this Agreement, and no custom or practice of the parties at
variance with the terms hereof, shall constitute a waiver of Franchisor's right
to demand exact compliance with the terms of this Agreement. Waiver by
Franchisor of any particular default shall not affect or impair Franchisor's
right with respect to any subsequent default of the same or of a different
nature, nor shall any delay, forbearance, or omission of Franchisor to exercise
any power or rights arising out of any breach or default by Developer of any of
the terms, provisions, or covenants of this Agreement, affect or impair
Franchisor's rights, nor shall such constitute a waiver by Franchisor of any
rights hereunder or right to declare any subsequent breach or default.
Subsequent acceptance by Franchisor of any payments due to it shall not be
deemed to be a waiver by Franchisor of any preceding breach by Developer of any
terms, covenants, or conditions of this Agreement.


XI.  INDEPENDENT CONTRACTOR AND INDEMNIFICATION

        11.01.  It is understood and agreed by the parties hereto that this
Agreement does not create a fiduciary relationship between them, that Developer
is an independent contractor, and that nothing in this Agreement is intended to
constitute either party an agent, legal representative, subsidiary, joint
venturer, partner, employee, or servant of the other for any purpose whatsoever.

        11.02.  Developer shall hold itself out to the public to be an
independent contractor operating pursuant to this Agreement. Developer agrees to
take such actions as shall be necessary to that end.

        11.03.  Developer understands and agrees that nothing in this Agreement
authorizes the Developer to make any contract, agreement, warranty, or
representation on Franchisor's behalf, or to incur any debt or any other
obligation in Franchisor's name, and that Franchisor shall in no event assume
liability for, or be deemed liable hereunder as a result of, any such action or
by reason of any act or omission of Developer, or any claim or judgement arising
therefrom.  Developer shall indemnify and hold Franchisor and Franchisor's
officers, directors, shareholders, and employees, harmless against any and all
such claims arising directly or indirectly from, as a result of, or in
connection with Developer's activities, as well as the cost, including
attorney's fees, of defending against such claims.

        11.04.  Developer shall indemnify and hold Franchisor harmless for all
costs, expenses, or losses incurred by Franchisor in enforcing the provisions
hereof or in upholding the propriety of any action or determination by
Franchisor pursuant to this Agreement, or arising in any manner from Developer's

                                       14
<PAGE>
 
breach of or failure to perform any covenant or obligation hereunder, including,
without limitation, reasonable attorney's fees incurred by Franchisor in
connection with any litigation relating to any aspect of this Agreement, unless
Developer shall be found, after due legal proceedings, to have complied with all
of the terms, provisions, conditions and covenants hereof.


XII.  APPROVALS

        12.01.  Whenever this Agreement requires the prior approval of
Franchisor, Developer shall make a timely written request to Franchisor
therefor, and, except as may otherwise be expressly provided herein, any
approval or consent granted shall be in writing.

        12.02.  Franchisor makes no warranties or guaranties upon which
Developer may rely, and assumes no liability or obligation to Developer or any
third party to which Franchisor would not otherwise be subject, by providing any
waiver, approval, advice, consent, or services to Developer in connection with
this Agreement, or by reason of any neglect, delay, or denial of any request
therefor.


XIII.  ACKNOWLEDGMENT

        13.01.  Developer acknowledges that the success of the business venture
contemplated by this Agreement involves substantial business risks and will be
largely dependent upon the ability of Developer as an independent businessman.
Franchisor expressly disclaims the making of, and Developer acknowledges not
having received, any warranty or guaranty, expressed or implied, as to the
potential volume, profits, or success of the business venture contemplated by
this Agreement.

        13.02.  Developer acknowledges that Developer has received, read, and
understands this Agreement, the exhibits hereto, and agreements relating hereto,
if any; and the Franchisor has accorded Developer ample time and opportunity to
consult with advisors of Developer's own choosing about the potential benefits
and risks of entering into this Agreement.

        13.03.  Developer acknowledges that Developer has received a complete
copy of this Agreement, the exhibits hereto, and agreements relating hereto, if
any, at least five (5) business days prior to the date upon which this Agreement
was executed. Developer further acknowledges that Developer has received the
Uniform Franchise Offering Circular required by the Trade Regulation Rule of the
Federal Trade Commission entitled "Disclosure Requirements and Prohibitions
concerning Franchising and Business Opportunity Ventures" at least ten (10)
business days prior to the date on which this Agreement was executed.

                                       15
<PAGE>
 
XIV.  SEVERABILITY AND CONSTRUCTION

        14.01.  Except as expressly provided to the contrary herein, each
portion, section, part, term, and/or provision of this Agreement shall be
considered severable; and if, for any reason, any section, part, term, and/or
provision herein is determined to be invalid and contrary to, or in conflict
with, any existing or future law or regulation by a court or agency having valid
jurisdiction, such shall not impair the operation, or have any other effect
upon, such other portions, sections, parts, terms, and/or provisions of this
Agreement as may remain otherwise intelligible, and the latter shall continue to
be given full force and effect to bind the parties; and said invalid portions,
sections, parts, terms, and/or provisions shall be deemed not to be part of this
Agreement.

        14.02.  Except as has been expressly provided to the contrary herein,
nothing in this Agreement is intended, nor shall be deemed, to confer upon any
person or legal entity other than Developer, Franchisor, Franchisor's officers,
directors, and employees, and Developer's and Franchisor's respective successors
and assigns as may be contemplated (and, as to Developer, permitted) by Section
VI hereof, any rights or remedies under or by reason of this Agreement.

        14.03.  Developer expressly agrees to be bound by any covenant or
promise imposing the maximum duty permitted by law which is subsumed within the
terms of any provision hereof, as though it were separately articulated in and
made a part of this Agreement, that may result from striking from any of the
provisions hereof any portion or portions which a court will hold to be
unreasonable and unenforceable in a final decision to which Franchisor is a
party, or from reducing the scope of any promise or covenant to the extent
required to comply with such court order.

        14.04.  All captions in this Agreement are intended solely for the
convenience of the parties, and none shall be deemed to affect the meaning or
construction of the provisions hereof.

        14.05.  All provisions of this Agreement which, by their terms or
intent, are designed to survive the expiration or termination of this Agreement,
shall so survive the expiration and/or termination of this Agreement.

        14.06.  This Agreement may be executed in multiple originals and each
copy so executed deemed an original.


XV.  ENTIRE AGREEMENT AND APPLICABLE LAW


        15.01.  This Agreement, the documents referred to herein, and the
exhibits hereto, constitute the entire, full, and complete agreement between
Franchisor and Developer concerning the subject matter hereof and supersede any
and all prior agreements. Except for those permitted to be made unilaterally by

                                       16
<PAGE>
 
Franchisor hereunder, no amendment, change, or variance from this Agreement
shall be binding on either party unless mutually agreed to by the parties and
executed by their authorized officers or agents in writing.

        15.02.  Applicable Law.  This Agreement takes effect upon its 
acceptance and execution by Franchisor and shall be interpreted and construed
under the laws of the State of Georgia which laws shall prevail in the event of
any conflict of law (without regard to, and without giving effect to, the
application of Georgia choice of law or conflict of law rules); provided,
however, that if the covenants in Article VIII of this Agreement would not be
enforceable under the laws of Georgia, then such covenants shall be interpreted
and construed under the laws of the State in which the Developer operates the
Franchised Units developed hereunder, or in the State where Developer is
domiciled if Developer, at such time, is not operating any Franchised Units.
Nothing in this Section XV is intended by the parties to subject this Agreement
to any franchise or similar law, rule, or regulation of the State of Georgia to
which this Agreement would not otherwise be subject.

        15.03.  The parties agree that any action brought by Developer against
Franchisor in any court, whether federal or state, shall be brought within such
state and in the judicial district in which Franchisor has its principal place
of business.  Any action brought by Franchisor against Developer in any court,
whether federal or state, may be brought within the state and in the judicial
district in which Franchisor has its principal place of business. Developer
hereby waives all questions of personal jurisdiction or venue for the purpose of
carrying out this provision.

        15.04.  No right or remedy herein conferred upon or reserved to 
Franchisor is exclusive of any other right or remedy herein, or by law or equity
provided or permitted; but each shall be cumulative of any other right or remedy
provided in this Agreement.

        15.05.  Nothing herein contained shall bar Franchisor's right to obtain
injunctive relief against threatened conduct that will cause it loss or damages,
under the usual equity rules, including the applicable rules for obtaining
restraining orders and preliminary injunctions.

                                       17
<PAGE>
 
IN WITNESS WHEREOF, the parties hereto, intending to be legally bound hereby,
have duly executed, sealed, and delivered this Agreement in multiple originals
as of the day and year first above-written.


AFC ENTERPRISES, INC.                           DEVELOPER:



By:                                     By:
   --------------------------              ------------------------------

Title:                                  Title:
      -----------------------                 ---------------------------  

                                       18
<PAGE>
 
                                   EXHIBIT A
                             DEVELOPMENT SCHEDULE




                                                      CUMULATIVE      
      NUMBER OF                                       NUMBER OF        
      FRANCHISED                                      FRANCHISED       
      RESTAURANTS                                     RESTAURANTS      
      TO BE OPEN AND IN                               TO BE OPENED AND 
      OPERATION               DATE OPENED             IN OPERATION     
      ---------               -----------             ------------






                                       TO BE INITIALED BY BOTH PARTIES:



                                       FRANCHISOR: ________   DEVELOPER: _______

<PAGE>
 
                                   EXHIBIT B
                        Description of Development Area
                        -------------------------------






(The following are specifically excluded from the Development Area: military
bases, public transportation facilities, toll road plazas, universities,
recreational theme parks and the interior-structural confines of shopping
malls).



                        TO BE INITIALED BY BOTH PARTIES

<PAGE>
 
                                  EXHIBIT  C

                              FRANCHISE AGREEMENT
                              -------------------


<PAGE>
 
                                                                   EXHIBIT 10.76

                            CHESAPEAKE BAGEL BAKERY
                              FRANCHISE AGREEMENT



                                    BETWEEN


                             AFC ENTERPRISES, INC.

                                      AND


                      ___________________________________



                                                                Unit No.: ______
                                                           Dev. Agr. No.: ______
                                                            Dated: _____________
<PAGE>
 
                             AFC ENTERPRISES, INC.

<TABLE>
<CAPTION>
 
                            CHESAPEAKE BAGEL BAKERY
 
                              FRANCHISE AGREEMENT
 
                               TABLE OF CONTENTS

<S>       <C>                                                 <C>
I.        APPOINTMENT..........................................2

II.       TERM...............................................  3

III.      FEES...............................................  5

IV.       ACCOUNTING AND RECORDS.............................  7

V.        PROPRIETARY MARKS..................................  9

VI.       OBLIGATIONS OF CORPORATE OR PARTNERSHIP FRANCHISEE. 12

VII.      CONFIDENTIAL OPERATING STANDARDS MANUAL............ 13

VIII.     TRAINING........................................... 13

IX.       DUTIES OF THE FRANCHISOR........................... 14

X.        DUTIES OF THE FRANCHISEE........................... 15

XI.       INSURANCE.......................................... 21

XII.      CONFIDENTIAL INFORMATION........................... 24

XIII.     COVENANTS.......................................... 24

XIV.      TRANSFERABILITY OF INTEREST........................ 27

XV.       TERMINATION........................................ 30

XVI.      EFFECT OF TERMINATION OR EXPIRATION................ 33

XVII.     TAXES, PERMITS, AND INDEBTEDNESS................... 36

XVIII.    INDEPENDENT CONTRACTOR AND INDEMNIFICATION......... 36

XIX.      APPROVALS AND WAIVERS.............................. 37

XX.       NOTICES............................................ 38

XXI.      SEVERABILITY AND CONSTRUCTION...................... 38

XXII.     ENTIRE AGREEMENT:  SURVIVAL........................ 39

XXIII.    ACKNOWLEDGMENTS.................................... 40

XXIV.     APPLICABLE LAW:  VENUE............................. 41

XXV.      CORPORATE FRANCHISEE............................... 42

</TABLE> 

                                       i
<PAGE>
 
                             AFC ENTERPRISES, INC.

                            CHESAPEAKE BAGEL BAKERY
                              FRANCHISE AGREEMENT


        THIS AGREEMENT (the "Agreement") is made this _______ day of _________,
19___, by and between AFC ENTERPRISES, INC. (f/k/a America's Favorite Chicken
Company), a Minnesota corporation, having its principal place of business at Six
Concourse Parkway, Suite 1700, Atlanta, Georgia, 30328-5352, U.S.A.
("Franchisor" or "Chesapeake Bagel Bakery") and ________________________________
____________________________________, [jointly and severally where more than 
one], ("Franchisee").


                                  WITNESSETH:

        WHEREAS, Franchisor has developed and owns a unique system for opening
and operating specializing in bagels, breads, sandwiches, salads and other
bakery products and other menu items developed and owned by Franchisor (the
"Chesapeake Bagel Bakery System" or "CBB System");

        WHEREAS, the distinguishing characteristics of Franchisor's Chesapeake
Bagel Bakery System include, without limitation, the name "Chesapeake Bagel
Bakery"; specially designed buildings, distinctive interior and exterior
layouts, decor, color schemes, and furnishings; confidential food formulae and
recipes used in the preparation of food products and, particularly, formulas and
specifications for baking bagels, breads and other bakery products; specialized
menus; standards and specifications for equipment, equipment layouts, products,
operating procedures, and management programs, all of which may be changed,
improved, and further developed by Franchisor from time to time;

        WHEREAS, Franchisor identifies the Chesapeake Bagel Bakery System by 
means of certain trade names, service marks, trademarks, logos, emblems, and
other indicia of origin, including, but not limited to, the mark "Chesapeake
Bagel Bakery" and such other trade names, service marks, trademarks and trade
dress as are now, or may hereafter, be designated by Franchisor for use in
connection with the Chesapeake Bagel Bakery System (collectively referred to as
the "Proprietary Marks");

        WHEREAS, Franchisor continues to develop, use, and control the use of
such Proprietary Marks in order to identify for the public the source of
services and products marketed thereunder in the Chesapeake Bagel Bakery System
and to represent the System's high standards of quality, appearance, and
service;

<PAGE>
 
        WHEREAS, Franchisee wishes to be assisted, trained, and licensed by 
Franchisor as a Chesapeake Bagel Bakery franchisee and licensed to use, in 
connection therewith, the Chesapeake Bagel Bakery System;

        WHEREAS, Franchisee understands the importance of the Chesapeake Bagel
Bakery System and Chesapeake Bagel Bakery high and uniform standards of quality,
cleanliness, appearance, and service, and the necessity of opening and operating
Chesapeake Bagel Bakery Restaurants in conformity with the Chesapeake Bagel
Bakery System;

        NOW, THEREFORE, the parties hereto agree as follows:


I.      APPOINTMENT

        1.01.  Franchisor grants to Franchisee a franchise to open and operate a
Chesapeake Bagel Bakery restaurant (the "Unit", "Franchised Unit", "Franchised
Business" or "Restaurant") at one location only, such location to be described
as:

Store Number:
                ---------------------------------
             
Address:
                ---------------------------------

                ---------------------------------

                ---------------------------------

                ---------------------------------

upon the terms and conditions herein contained and subject to the terms and
conditions contained in the development agreement between Franchisor and
Franchisee, dated                           , (the "Development Agreement"),
which is incorporated herein by reference; and a license to use in connection
therewith Franchisor's Proprietary Marks and the Chesapeake Bagel Bakery System.

        1.02.  Protected Territory.


                1.      Subject to the terms and conditions of this Agreement
                        and provided Franchisee is not otherwise in default of
                        this Agreement and/or any other Agreement between
                        Franchisor (or any parent, subsidiary or affiliate of
                        Franchisor) and Franchisee (or any parent, subsidiary or
                        affiliate of Franchisee), Franchisor shall not
                        establish, nor franchise another to establish a
                        restaurant under the Chesapeake Bagel Bakery System, for
                        the term of this Agreement, within the area described in
                       

                                       2
<PAGE>
 
                        Exhibit "C" of this Agreement (the "Protected Area"),
                        without Franchisee's prior written consent.
                        Notwithstanding the foregoing, Franchisor may, from time
                        to time during the term hereof, reduce or modify the
                        Protected Area to encompass a geographic area
                        immediately surrounding the Franchised Unit which shall
                        include a population (residential and/or daytime
                        business or commercial) of no less than 50,000 people,
                        which modification shall become effective upon
                        Franchisee's receipt of written notice from Franchisor
                        to Franchisee.

                2.      The provisions of Section 1.02 (A) hereof shall not
                        apply with respect to the following types of locations
                        within the Protected Area, at which Franchisor retains
                        the right, in its sole discretion, to franchise and/or
                        operate Chesapeake Bagel Bakery restaurants, and to
                        distribute by any means Chesapeake Bagel Bakery
                        products:

                                1.  Existing Franchised Units and/or Franchised
                                    Units for which Franchise Agreements were
                                    previously executed
                                2.  Transportation facilities (including
                                    airports, train stations, bus stations,
                                    etc.)
                                3.  Toll roads and major thoroughfares
                                4.  Educational facilities (including schools,
                                    colleges and universities)
                                5.  Institutional feeding facilities (including,
                                    but not limited to, airports, hospitals,
                                    hotels, and corporate or school cafeterias
                                6.  Government institutions and facilities
                                7.  Enclosed shopping malls
                                8.  Military bases      
                                9.  Casinos
                                10. Amusement and/or theme parks

        1.03.  Except as otherwise set forth herein, (a) the franchise granted
to Franchisee under this Agreement is non-exclusive, and grants to Franchisee
the rights to establish and operate the Franchised Unit at only the specific
location set forth hereinabove, (b) no exclusive, protected or other territorial
rights in the contiguous area or market of such Franchised Unit or otherwise is
hereby granted or to be inferred and (c) Franchisor and/or its affiliates have
the right to operate and grant as many other franchises for the operation of
Chesapeake Bagel Bakery restaurants, anywhere in the world, as they shall, in
their sole discretion, elect.

                                       3
<PAGE>
 
II.    TERM


        2.01.  Except as otherwise provided in this Agreement, the initial
term of this Franchise Agreement (the "Term") shall expire on the twentieth
(20th) anniversary of the date of commencement of operation of the Franchised
Unit. For all purposes under this Agreement, the date of commencement of
operation of the Franchised Unit shall be the date verified in writing by
Franchisor and delivered to Franchisee in a form substantially similar to the
"Notice" attached hereto as Exhibit "A". Franchisee agrees and shall be
obligated to operate the Franchised Unit and perform hereunder for the full Term
of this Agreement.

        2.02.  Franchisee may, at its option, renew this franchise for one (1)
additional period of ten (10) years, provided that, at the time of renewal:

                A.  Franchisee gives Franchisor written notice of such election
                    to renew not less than six (6) months nor more than twelve
                    (12) months prior to the end of the initial term;

                B.  Franchisee executes Franchisor's then-current standard form
                    of franchise agreement, which may include, without
                    limitation, a higher royalty fee and a higher advertising
                    contribution, if any, than that contained in this Agreement;
                    and the term of which shall be the renewal term as specified
                    in Section 2.02. hereof, but shall contain no further
                    renewal rights;

                C.  Franchisee executes a general release in a form prescribed
                    by Franchisor of any and all claims against Franchisor and
                    its subsidiaries, and affiliates, and their respective
                    officers, directors, agents, and employees;

                D.  Franchisee is not in default of any provision of this
                    Agreement, or any amendment hereof or successor hereto, or
                    any other agreement between Franchisee and Franchisor, or
                    any subsidiary or affiliate of Franchisor, and Franchisee
                    has fully and faithfully performed all of Franchisee's
                    obligations throughout the term of this Agreement;

                E.  Franchisee has paid or otherwise satisfied all monetary
                    obligations owed by Franchisee to Franchisor and its
                    subsidiaries and affiliates and any indebtedness of
                    Franchisee which is guaranteed by Franchisor, and Franchisee
                    has timely paid or otherwise satisfied these obligations
                    throughout the term of this Agreement;


                F.  Franchisee agrees, at its sole cost and expense, to reimage,
                    renovate, refurbish and modernize the Franchised Unit,
                    within the time frame required by Franchisor, including the
                    building design, parking lot, landscaping, equipment, signs,
                    interior and exterior decor items, fixtures, furnishings,
                    

                                       4
<PAGE>
 
                    trade dress, color scheme, presentation of trademarks and
                    service marks, supplies and other products and materials to
                    meet Franchisor's then-current standards, specifications and
                    design criteria for Chesapeake Bagel Bakery restaurants, as
                    contained in the then-current franchise agreement,
                    Confidential Operating Standards Manual (as defined herein),
                    or otherwise in writing, including, without limitation, such
                    structural changes, remodeling and redecoration and such
                    modifications to existing improvement as may be necessary to
                    do so.

                G.  Franchisee shall pay to Franchisor a renewal fee equal to
                    fifty percent (50%) of Franchisor's standard initial
                    franchise fee in effect at the date of renewal.


III.     FEES

        3.01.  In consideration of the franchise granted to Franchisee herein,
Franchisee shall pay to the Franchisor the following:

                A.  A franchise fee of ________________________ Dollars ($XXX)
                    payable upon execution of this Agreement by Franchisee. Such
                    franchise fee shall be fully earned by Franchisor upon
                    execution of this Agreement by Franchisee and is in addition
                    to any development fees paid to Franchisor by Franchisee.

                B.  A recurring, non-refundable royalty fee of four percent(4%)
                    of Gross Sales (as defined herein) during the term of this
                    Agreement, payable weekly (or on such other basis as may be
                    set forth in the Confidential Operating Standards Manual (as
                    defined herein) or otherwise agreed to in writing by
                    Franchisor) on the Gross Sales of the preceding week. The
                    royalty fee shall increase to five percent (5%) of Gross
                    Sales effective January 1, 1999.

        3.02.  In addition to the payments provided for in Section 3.01. hereof,
Franchisee, recognizing the value of advertising and the importance of the
standardization of advertising and promotion to the goodwill and public image of
the System, agrees to pay to the Chesapeake Bagel Bakery national creative and
production fund (the "NCP Fund) a recurring, non-refundable  contribution ("NCP
Fund Contribution") in an amount to be determined by Franchisor, in its sole
discretion, not to exceed two percent (2%) of the Gross Sales for the preceding
week, payable weekly (or on such other basis as may be set forth in the
Confidential Operating Standards Manual or otherwise agreed to in writing by
Franchisor).  The NCP Fund Contribution shall be expended by the NCP Fund for
national, regional, and/or local advertising and promotional materials and
market research for the Chesapeake Bagel Bakery System, under the following
conditions and limitations:

                                       5
<PAGE>
 
        A.  The NCP Fund, all contributions thereto, and any earnings thereon,
            shall be used exclusively to pay any and all costs of maintaining,
            administering, directing, producing and preparing market research,
            advertising, marketing materials and/or promotional activities for
            the Chesapeake Bagel Bakery System. Franchisee shall pay the NCP
            Fund Contribution by separate check made payable to the NCP Fund.
            All sums paid by the Franchisee to the NCP Fund shall be maintained
            in an account separate from other funds of Franchisor and shall not
            be used to defray any of Franchisor's expenses except as provided
            herein, and as Franchisor may incur in activities reasonably related
            to the administration or direction of the NCP Fund and advertising
            and marketing programs for franchisees and the Chesapeake Bagel
            Bakery System. The NCP Fund and its earnings shall not otherwise
            inure to the benefit of Franchisor. Franchisor shall maintain a
            separate bookkeeping account for the NCP Fund.
            
        B.  The selection of media and locale for media placement shall be at
            the sole discretion of the Franchisor.

        C.  All reasonable costs incurred by Franchisor or charged to Franchisor
            by third parties for market research and the production and
            dissemination of advertising, marketing and promotional materials
            may be charged to the NCP Fund.

        D.  Franchisor, upon request, shall provide Franchisee with an annual
            accounting of receipts and disbursements of the NCP Fund.

        E.  It is anticipated that all contributions to and earnings of the NCP
            Fund will be expended for market research, costs of creating and
            producing advertising materials, marketing and/or promotional
            purposes during the taxable year in which contributions and earnings
            are received. If, however, excess amounts remain in the NCP Fund at
            the end of a taxable year, all expenditures in the following taxable
            year(s) shall be made first out of accumulated earnings from
            previous years, next out of earnings in the current year, and
            finally from contributions.

        F.  The NCP Fund is not, and shall not be, an asset of Franchisor.
            Although the NCP Fund is intended to be of perpetual duration,
            Franchisor maintains the right to terminate the NCP Fund; provided,
            however, that the NCP Fund shall not be terminated until all monies
            in the NCP Fund have been expended for the purposes stated herein.

                                       6
<PAGE>
 
        G.  Franchisee understands that such advertising and marketing is
            intended to maximize the public's awareness of the Franchised Units
            and the System, and that Franchisor accordingly undertakes no
            obligation to insure that any individual Franchisee benefits
            directly or on a pro rata basis from the placement, if any, of such
            advertising or marketing in its local market. Franchisee further
            acknowledges that its failure to derive any such benefit, whether
            directly or indirectly, shall not be cause for Franchisee's
            nonpayment or reduction of the required contributions to the NCP
            Fund.


        3.03.  If any monetary obligations owed by Franchisee to Franchisor and
its subsidiaries and affiliates are more than seven (7) days overdue, Franchisee
shall, in addition to such obligations, pay to Franchisor a sum equal to one and
one-half percent (1 1/2%) of the overdue balance per month, or the highest rate
permitted by law, whichever is less, from the date said payment is due.

        3.04.  For the purposes of this Agreement, the term "Gross Sales" shall
mean all revenues generated by Franchisee's business conducted upon, from or
with respect to the Franchised Unit, whether such sales are evidenced by cash,
check, credit, charge, account, barter or exchange. Gross Sales shall include,
without limitation, monies or credit received from the sale of food and
merchandise, from tangible property of every kind and nature, promotional or
otherwise, and for services performed from or at the Franchised Unit, including
without limitation such off-premises services as catering and delivery. Gross
Sales shall not include the sale of food or merchandise for which refunds have
been made in good faith to customers, the sale of equipment used in the
operation of the Franchised Unit, nor shall it include sales, meals, use or
excise tax imposed by a governmental authority directly on sales and collected
from customers; provided that the amount for such tax is added to the selling
price or absorbed therein, and is actually paid by Franchisee to such
governmental authority.

        3.05.  In addition to the payments provided for in Sections 3.01 and 
3.02 hereof, Franchisee agrees to pay to the Local Media Fund (the "Local Media
Fund") a recurring non-refundable contribution (the "Local Media Fund
Contribution") in an amount to be determined by Franchisor, in its sole
discretion, not to exceed three percent (3%) of the gross Sales of the
Franchised Unit, payable weekly on the Gross Sales for the preceding week.
Franchisee's Local Media Fund Contribution shall be reduced by an amount equal
to Franchisee's actual contribution, for the corresponding period, to a local
advertising cooperative established pursuant to Section 10.05 of this Agreement.
The Local Media Fund contribution shall be expended by the Local Media Fund for
advertising and promotions in the DMA in which the Franchised Unit is located.
Franchisor will consider requests from Franchisee for reimbursement from the
Local Media Fund, for costs incurred by Franchisee related to local advertising
conducted by Franchisee in the DMA in which the Franchised Unit is located,
provided (i) such advertising has been approved, in advance, by Franchisor and
is consistent with the most recent marketing plan of the Local Media Fund, (ii)

                                       7
<PAGE>
 
the costs expended by Franchisee on local advertising are verified by invoice
and/or such other documentation as Franchisor shall require and (iii) the amount
reimbursed shall not exceed the amount of Franchisee's contribution to the Local
Media Fund.


IV.    ACCOUNTING AND RECORDS



        4.01.  Accurate Books and Records.  During the Term of this Agreement,
Franchisee shall maintain and preserve, for at least three (3) years from the
dates of their preparation, full, complete and accurate books, records and
accounts in accordance with generally accepted accounting principles and in the
form and the manner prescribed by Franchisor from time-to-time in the
Confidential Operating Standards Manual or otherwise in writing.  These records
shall include, without limitation, cash register sales tape (including non-
resettable readings), meals, sales and other tax returns, duplicate deposit
slips and other evidence of Gross Sales and all other business transactions.

        4.02.  Royalty Reports.  Franchisee shall submit to Franchisor, no 
later than the date each weekly royalty payment is due during the Term of this
Agreement, a report on forms prescribed by Franchisor, accurately reflecting all
Gross Sales during the preceding week and such other forms, reports, records,
financial statements or information as Franchisor may reasonably require in the
Confidential Operating Standards Manual, or otherwise in writing.

        4.03.  Quarterly Statement.  Franchisee shall, at its expense, submit to
Franchisor quarterly, within thirty (30) days following the end of each quarter
during the Term hereof, an unaudited financial statement with such detail as
Franchisor may reasonably require (hereinafter, "Quarterly Statement") together
with a certificate executed by Franchisee stating that such financial statement
is true and accurate.  Upon Franchisor's request, Franchisee shall submit to
Franchisor, with each Quarterly Statement, copies of any state or local sales
tax returns ("Sales Tax Returns") filed by Franchisee for the period included in
the Quarterly Statement.  In the event Franchisee prepares financial statements
on the basis of thirteen (13), four (4) week periods ("Periods"), the Quarterly
Statements shall be submitted within thirty (30) days following the end of the
third (3rd), sixth (6th), ninth (9th) and thirteenth (13th) Periods.

        4.04.  Annual Financial Statements.  Franchisee shall, at its expense,
submit to Franchisor within ninety (90) days following the end of each calendar
or fiscal year during the Term of this Agreement, an unaudited financial
statement for the preceding calendar or fiscal year, together with a certificate
executed by Franchisee certifying that such financial statement is true and
accurate (hereinafter, "Annual Financial Statements") and such other information
in such form as Franchisor may reasonably require. Upon written request from
Franchisor, the foregoing Annual Financial Statement shall include both a profit
and loss statement and a balance sheet, and shall be prepared in accordance with
generally accepted accounting principles. In the event Franchisee defaults under
this Agreement, Franchisor may require, upon written notice to Franchisee, that
all Annual Financial Statements submitted thereafter include a "Review Report"
prepared by an independent Certified Public Accountant.

                                       8
<PAGE>
 
        4.05.  Other Reports.  Franchisee shall also submit to Franchisor, for
review or auditing, such other forms, financial statements, reports, records,
information and data as Franchisor may reasonably designate, in the form and at
the times and places reasonably required by Franchisor, upon request and as
specified from time-to-time in the Confidential Operating Standards Manual or
otherwise in writing. If Franchisee has combined or consolidated financial
information relating to the Franchised Unit with that of any other business or
businesses, including a business licensed by Franchisor, Franchisee shall
simultaneously submit to Franchisor, for review or auditing, the forms, reports,
records and financial statements (including, but not limited to the Quarterly
Statements and Annual Financial Statements) which contain the detailed financial
information relating to the Franchised Unit, separate and apart from the
financial information of such other businesses. Franchisee hereby authorizes all
of its suppliers and distributors to release to Franchisor, upon Franchisor's
request, any and all of its books, records, accounts or other information
relating to goods, products and supplies sold to Franchisee and/or the
Franchised Unit.

        4.06.  Equipment.  Franchisee shall record all sales on cash registers
or other point-of-sale equipment approved, in writing, by Franchisor
(hereinafter "POS Equipment").

        4.07.  Franchisor's Right of Audit.   Franchisor or its designated 
agents or auditors shall have the right at all reasonable times to audit, review
and examine by any means, including electronically through the use of
telecommunications devices or otherwise, at its expense, the books, records,
accounts, and tax returns of Franchisee. If any such audit, review or
examination reveals that Gross Sales have been understated in any report to
Franchisor, Franchisee shall immediately pay to Franchisor the royalty fee and
NCP Fund Contribution due with respect to the amount understated upon demand, in
addition to interest from the date such amount was due until paid, at the rate
of one and one-half percent (1.5%) per month. If any such understatement exceeds
two percent (2%) of Gross Sales as set forth in the report, Franchisee shall, in
addition, upon demand, reimburse Franchisor for any and all costs and expenses
connected with such audit, review or examination (including, without limitation,
reasonable accounting and attorneys' fees). The foregoing remedies shall be in
addition to any other rights and remedies Franchisor may have.

V.    PROPRIETARY MARKS

        5.01.  It is understood and agreed that the franchise granted herein 
to use Franchisor's Proprietary Marks applies only to use in connection with the
operation of the Franchised Unit franchised in this Agreement at the location
designated in Section I hereof, and includes only such Proprietary Marks as are
now designated or which may hereafter be designated, in the Confidential
Operating Standards Manual or otherwise in writing as a part of the System
(which might or might not be all of the Proprietary Marks pertaining to the
System owned by the Franchisor), and does not include any other mark, name, or

                                       9
<PAGE>
 
indicia of origin of Franchisor now existing or which may hereafter be adopted
or acquired by Franchisor.

        5.02.  With respect to Franchisee's use of the Proprietary Marks 
pursuant to this Agreement, Franchisee acknowledges and agrees that:

                A.  Franchisee shall not use the Proprietary Marks as part of
                    Franchisee's corporate or other business name;


                B.  Franchisee shall not hold out or otherwise use the
                    Proprietary Marks to perform any activity or incur any
                    obligation or indebtedness in such manner as might, in any
                    way, make Franchisor liable therefor, without Franchisor's
                    prior written consent;

                C.  Franchisee shall execute any documents and provide such
                    other assistance deemed necessary by Franchisor or its
                    counsel to obtain protection for the Proprietary Marks or to
                    maintain the continued validity of such Proprietary Marks;
                    and

                D.  Franchisor reserves the right to substitute different
                    Proprietary Marks for use in identifying the System and the
                    franchised businesses operating thereunder, and Franchisee
                    agrees to immediately substitute Proprietary Marks upon
                    receipt of written notice from Franchisor.

        5.03.  Franchisee expressly acknowledges Franchisor's exclusive right 
to use the mark Chesapeake Bagel Bakery for restaurant services, bakery products
including bagels and other related food products; the building configuration;
and the other Proprietary Marks of the System. Franchisee agrees not to
represent in any manner that it has any ownership in the Proprietary Marks or
the right to use the Proprietary Marks except as provided in this Agreement.
Franchisee further agrees that its use of the Proprietary Marks shall not create
in its favor any right, title, or interest in or to the Proprietary Marks, and
that all of such use shall inure to the benefit of Franchisor.

        5.04.  Franchisee acknowledges that the use of the Proprietary Marks 
outside the scope of this license, without Franchisor's prior written consent,
is an infringement of Franchisor's exclusive right to use the Proprietary Marks,
and during the term of this Agreement and after the expiration or termination
hereof, Franchisee covenants not to, directly or indirectly, commit an act of
infringement or contest or aid in contesting the validity or ownership of
Franchisor's Proprietary Marks, or take any other action in derogation thereof.

        5.05.  Franchisee shall promptly notify Franchisor of any suspected
infringement of, or challenge to, the validity of the ownership of, or
Franchisor's right to use, the Proprietary Marks licensed hereunder. Franchisee

                                       10
<PAGE>
 
acknowledges that Franchisor has the right to control any administrative
proceeding or litigation involving the Proprietary Marks. In the event
Franchisor undertakes the defense or prosecution of any litigation relating to
the Proprietary Marks, Franchisee agrees to execute any and all documents and to
do such acts and things as may, in the opinion of counsel for Franchisor, be
necessary to carry out such defense or prosecution. Except to the extent that
such litigation is the result of Franchisee's use of the Proprietary Marks in a
manner inconsistent with the terms of this Agreement, Franchisor agrees to
reimburse Franchisee for its out of pocket costs in doing such acts and things,
except that Franchisee shall bear the salary costs of its employees.


        5.06.  Franchisee understands and agrees that its license with respect
to the Proprietary Marks is non-exclusive to the extent that Franchisor has and
retains the right under this Agreement:

        A.  To grant other licenses for the Proprietary Marks, in addition to
            those licenses already granted to existing franchisees;

        B.  To develop and establish other franchise systems for the same, 
            similar, or different products or services utilizing proprietary
            marks not now or hereafter designated as part of the System licensed
            by this Agreement, and to grant licenses thereto, without providing
            Franchisee any right therein; and

        C.  To develop and establish other systems for the sale, at wholesale or
            retail, of similar or different products utilizing the same or
            similar Proprietary Marks, without providing Franchisee any right
            therein.

        5.07.  Franchisee acknowledges and expressly agrees that any and all 
goodwill associated with the System and identified by the Proprietary Marks used
in connection therewith shall inure directly and exclusively to the benefit of
Franchisor and is the property of Franchisor, and that upon the expiration or
termination of this Agreement or any other agreement, no monetary amount shall
be assigned as attributable to any goodwill associated with any of Franchisee's
activities in the operation of the Franchised Unit granted herein, or
Franchisee's use of the Proprietary Marks.

        5.08.  Franchisee understands and acknowledges that each and every 
detail of the Chesapeake Bagel Bakery System is important to Franchisee,
Franchisor, and other franchisees in order to develop and maintain high and
uniform standards of quality and services, and hence to protect the reputation
and goodwill of Chesapeake Bagel Bakery restaurants. Accordingly, Franchisee
covenants:

        A.  To operate and advertise the Franchised Unit, at Franchisee's own
            expense, under the name "Chesapeake Bagel Bakery," without prefix or
            suffix;

        B.  To adopt and use the Proprietary Marks licensed hereunder solely 
            in the manner prescribed by Franchisor;

                                       11
<PAGE>
 
        C.  To observe such reasonable requirements with respect to trademark
            registration notices as Franchisor may from time to time direct in
            the Confidential Operating Standards Manual or otherwise in writing.


        5.09.  In order to preserve the validity and integrity of the 
Proprietary Marks licensed herein and to assure that Franchisee is properly
employing the same in the operation of the Franchised Unit, Franchisor or its
agents shall at all reasonable times have the right to inspect Franchisee's
operations, premises, and Franchised Unit and make periodic evaluations of the
services provided and the products sold and used therein. Franchisee shall
cooperate with Franchisor's representatives in such inspections and render such
assistance to the representatives as may reasonably be requested.


VI.    OBLIGATIONS OF CORPORATE OR PARTNERSHIP FRANCHISEE

        6.01.  If Franchisee, or any successor to or assignee of Franchisee,
is a corporation, or limited liability company:

        A.  Franchisee shall furnish to Franchisor, upon execution or any
            subsequent transfer of this Agreement, a copy of the Franchisee's
            Articles of Incorporation, Certificate of Incorporation, Bylaws and
            a list of shareholders showing the percentage interest of each, and
            shall thereafter promptly furnish Franchisor with a copy of any and
            all amendments or modifications thereto;

        B.  Franchisee shall promptly furnish Franchisor, on a regular basis,
            with certified copies of such corporate records material to the
            Franchised Business as Franchisor may require from time to time in
            the Confidential Operating Standards Manual or otherwise in writing;
            and

        C.  Franchisee shall maintain stop-transfer instructions against the
            transfer, on its records, of any securities with voting rights,
            subject to the restrictions of this Agreement, and each stock
            certificate of the corporate Franchisee representing each share of
            stock, shall have conspicuously endorsed upon it the following
            legend:

"The transfer of this stock is subject to the terms and conditions of a
CHESAPEAKE BAGEL BAKERY Franchise Agreement with AFC ENTERPRISES, INC. dated
___________.  Reference is made to the provisions of said Franchise Agreement
and to the Articles and By-Laws of this corporation."

                                       12
<PAGE>
 
        6.02.  If the Franchisee, or any successor to or assignee of 
Franchisee, is a partnership, limited partnership or limited liability
partnership, Franchisee shall furnish to Franchisor, upon execution or any
subsequent transfer of this Agreement, a copy of Franchisee's Articles of
Partnership, if any, and Partnership Agreement, and shall thereafter promptly
furnish Franchisor with a copy of any and all amendments or modifications
thereto.


VII.    CONFIDENTIAL OPERATING STANDARDS MANUAL.

        7.01.  In order to protect the reputation and goodwill of Franchisor 
and the Chesapeake Bagel Bakery System and to maintain uniform standards of
operation under Franchisor's Proprietary Marks, Franchisee shall conduct the
Franchised Business in accordance with Franchisor's Confidential Operating
Standards Manual (hereinafter, together with any other manuals created or
approved for use in the operation of the Franchised Business granted herein, and
all amendments and updates thereto, the "Manual").

        7.02.  Franchisee shall at all times treat the Manual, and the 
information contained therein, as confidential, and shall use all reasonable
efforts to keep such information secret and confidential. Franchisee shall not,
at any time, without Franchisor's prior written consent, copy, duplicate,
record, or otherwise make the Manual available to any unauthorized person or
entity.

        7.03.  The Manual shall at all times remain the sole property of 
Franchisor.

        7.04.  In order for Franchisee to benefit from new knowledge 
information, methods and technology adopted and used by Franchisor in the
operation of the System, Franchisor may from time-to-time revise the Manual and
Franchisee agrees to adhere to and abide by all such revisions.

        7.05.  Franchisee agrees at all times to keep its copy of the Manual 
current and up-to-date, and in the event of any dispute as to the contents of
Franchisee's Manual, the terms of the master copy of the Manual maintained by
Franchisor at Franchisor's home office, shall be controlling.

        7.06. The Manual is intended to further the purposes of this Agreement,
and is specifically incorporated, by reference, into this Agreement. Except as
otherwise set forth in this Agreement, in the event of a conflict between the
terms of this Agreement and the terms of the Manual, the terms of this Agreement
shall control.


VIII.    TRAINING

                                       13
<PAGE>
 
        8.01.  Franchisee, a partner of Franchisee if Franchisee is a 
partnership, or a principal shareholder of Franchisee if Franchisee is a
corporation, must complete, to Franchisor's satisfaction, the Chesapeake Bagel
Bakery New Franchisee Orientation Program ("NFOP") prior to opening the first
franchised Chesapeake Bagel Bakery unit operated by Franchisee. NFOP shall
consist of one (1) forty (40) hour week of workshops and seminars conducted at a
training facility designated by Franchisor.


        8.02.  In addition to completing the NFOP, Franchisee (or a partner or
principal shareholder of Franchisee), and two (2) to four (4) designated
management employees of Franchisee, must attend and complete, to Franchisor's
satisfaction, the Chesapeake Bagel Bakery basic management training program
("BMT"), prior to opening the Franchised Unit. The exact number of Franchisee's
management employees required to attend and complete BMT shall be determined by
Franchisor in its sole discretion, but in no event shall the number be less than
two (2). BMT shall consist of up to five (5) weeks of in-store restaurant
operations training at a facility designated by Franchisor (a "Certified
Training Facility") and certain self-directed study programs. A management
employee of Franchisee that successfully completes BMT, shall be certified by
Franchisor as an "BMT Certified Manager".

        8.03.  Franchisee shall maintain the number of BMT Certified Managers 
designated by the Franchisor in the employ of the Franchised Unit throughout the
term of this Agreement, which in no event shall be less than three (3). In the
event that Franchisee or any BMT Certified Manager ceases active employment at
the Franchised Unit, Franchisee must enroll a qualified replacement in the BMT
program within thirty (30) days of cessation of such individual's employment.
The replacement employee shall attend and complete the next regularly scheduled
BMT program to Franchisor's satisfaction.

        8.04.  The cost of conducting the NFOP and BMT programs (instruction and
required materials) shall be borne by  Franchisor.  All other expenses during
NFOP and BMT, including meals and lodging, wages and travel, shall be borne by
Franchisee.

        8.05.  Franchisor may make available to Franchisee or Franchisee's 
employees, from time to time, such additional training programs as Franchisor,
in its sole discretion, may choose to conduct. Attendance at said training
programs may be mandatory. The cost of conducting such additional training
programs (instruction and required materials) shall be borne by Franchisor. All
other expenses during the training period, including meals and lodging, wages
and travel, shall be borne by the Franchisee.


IX.    DUTIES OF THE FRANCHISOR

                                       14
<PAGE>
 
        9.01.  Franchisor will make available to Franchisee such continuing 
advisory assistance in the operation of the Franchised Business, in person or by
electronic or written bulletins made available from time to time, as Franchisor
may deem appropriate.

        9.02.  Franchisor, in its sole discretion, may provide opening 
assistance to Franchisee at the Franchised Unit.

        9.03.  Franchisor will make available to Franchisee standard plans and
specifications to be utilized only in the construction of the Franchised Unit.
No modification to or deviations from the standard plans and specifications may
be made without the written consent of Franchisor.  Franchisee shall obtain, at
its expense, further qualified architectural and engineering services to prepare
surveys, site and foundation plans, and to adapt the standard plans and
specifications to applicable local or state laws, regulations or ordinances.
Franchisee shall bear the cost of preparing plans containing deviations or
modifications from the standard plans.

        9.04.  Franchisor will loan one (1) copy of the Manual to Franchisee 
for the duration of this Agreement, which the Manual contains the standards,
specifications, procedures and techniques of the Chesapeake Bagel Bakery System.

        9.05.  Franchisor will continue its efforts to maintain high and uniform
standards of quality, cleanliness, appearance and service at all Chesapeake
Bagel Bakery restaurants, to protect and enhance the reputation of the
Chesapeake Bagel Bakery System and the demand for the products and services of
the System.  Franchisor will establish uniform criteria for approving suppliers;
make every reasonable effort to disseminate its standards and specifications to
prospective suppliers of the Franchisee upon the written request of the
Franchisee, provided that Franchisor may elect not to make available to
prospective suppliers the standards and specifications for such food formulae or
equipment designs deemed by Franchisor in its sole discretion to be
confidential; and may conduct periodic inspections of the premises and
evaluations of the products used and sold at the Franchised Unit and in all
other Chesapeake Bagel Bakery restaurants.

        9.06.  Franchisor will provide training to Franchisee as set forth in 
Article VIII hereof.



X.    DUTIES OF THE FRANCHISEE

        Franchisee understands and acknowledges that every detail of the System
is important to Franchisor, Franchisee and other franchisees in order to develop
and maintain high and uniform operating standards, to increase the demand for
Chesapeake Bagel Bakery products and services, and to protect the reputation and
goodwill of Franchisor. Accordingly, Franchisee agrees that:

                                       15
<PAGE>
 
        10.01.  Franchisee shall maintain, at all times during the term of this
Agreement, at Franchisee's expense, the premises of the Franchised Unit and all
fixtures, furnishings, signs, systems and equipment (hereinafter "improvements")
thereon or therein, in conformity with Franchisor's high standards and public
image and to make such additions, alterations, repairs, and replacements thereto
(but no others, without Franchisor's prior written consent) as may be required
by Franchisor, including but not limited to the following:

        A.  To keep the Franchised Unit in the highest degree of sanitation and
            repair, including, without limitation, such periodic repainting,
            repairs or replacement of impaired equipment, and replacement of
            obsolete signs, as Franchisor may reasonably direct;

        B.  To meet and maintain the highest governmental standards and ratings
            applicable to the operation of the Franchised Business;

        C.  At its sole cost and expense, to complete a full reimaging,
            renovation, refurbishment and modernization of the Franchised Unit,
            within the time frame required by Franchisor, but no more often than
            once every seven (7) years, including the building design, parking
            lot, landscaping, equipment, signs, interior and exterior decor
            items, fixtures, furnishings, trade dress, color scheme,
            presentation of trademarks and service marks, supplies and other
            products and materials, to meet Franchisor's then-current standards,
            specifications and design criteria for Chesapeake Bagel Bakery
            restaurants, including without limitation, such structural changes,
            remodeling and redecoration and such modifications to existing
            improvements as may be necessary to do so (hereinafter, a
            "Franchised Unit Renovation"). Franchisee shall not be required to
            perform a Franchised Unit Renovation if there are less than five (5)
            years remaining on the term of this Agreement. Nothing herein shall
            be deemed to limit Franchisee's other obligations, during the term
            of this Agreement, to operate the Franchised Unit in accordance with
            Franchisor's standards and specifications for the Chesapeake Bagel
            Bakery System, including, but not limited to, the obligations set
            forth in this Section X.

        10.02.  Franchisee shall operate the Franchised Unit in conformity with
such uniform methods, standards, and specifications as Franchisor may from time
to time prescribe in the Manual or otherwise in writing, to insure that the
highest degree of quality, service and cleanliness is uniformly maintained and
to refrain from any deviation therefrom and from otherwise operating in any
manner which reflects adversely on Franchisor's name and goodwill or on the
Proprietary Marks, and in connection therewith:

                                       16
<PAGE>
 
             A.  To maintain in sufficient supply, and use at all times, only
                 such ingredients, products, materials, supplies, and paper
                 goods as conform to Franchisor's standards and specifications,
                 and to refrain from deviating therefrom by using non-conforming
                 items, without Franchisor's prior written consent;
              
             B.  To sell or offer for sale only such products and menu items
                 that have been expressly approved for sale in writing by
                 Franchisor, meet Franchisor's uniform standards of quality and
                 quantity and as have been prepared in accordance with
                 Franchisor's methods and techniques for product preparation; to
                 sell or offer for sale the minimum menu items specified in the
                 Manual or otherwise in writing; to refrain from any deviation
                 from Franchisor's standards and specifications for serving or
                 selling the menu items, without Franchisor's prior written
                 consent; upon thirty (30) days written notice from Franchisor,
                 to sell or offer for sale only such beverages produced by
                 Franchisor's Designated Beverage Supplier (as defined in
                 Section 10.03 below); and to discontinue selling or offering
                 for sale such items as Franchisor may, in its discretion,
                 disapprove in writing at any time;

             C.  To use the premises of the Franchised Unit solely for the
                 purpose of conducting the business franchised hereunder, and to
                 conduct no other business or activity thereon, whether for
                 profit or otherwise, without Franchisor's prior written
                 consent;

             D.  To keep the Franchised Unit open and in normal operation during
                 such business hours as Franchisor may prescribe in the Manual
                 or otherwise in writing;

             E.  To permit Franchisor or its agents, at any time during ordinary
                 business hours, to remove from the Franchised Unit samples of
                 any ingredients, products, materials, supplies, and paper goods
                 used in the operation of the Franchised Unit, without payment
                 therefor, in amounts reasonably necessary for testing by
                 Franchisor or an independent laboratory, to determine whether
                 such samples meet Franchisor's then-current standards and
                 specifications. In addition to any other remedies it may have
                 under this Agreement, Franchisor may require Franchisee to bear
                 the cost of such testing if any such ingredient, products,
                 materials, supplier or paper goods have been obtained from a
                 supplier not approved by Franchisor, or if the sample fails to
                 conform to Franchisor's specifications;

             F.  To purchase, install and construct, at Franchisee's expense,
                 all improvements furnishings, signs and equipment specified in
                 the approved standard plans and specifications, and such other
                 furnishings, signs or equipment as Franchisor may reasonably
                 direct from time to time in the Manual or otherwise in writing;
                 and to refrain from installing or permitting to be installed on
                 or about the premises of the Franchised Unit, without
                 Franchisor's written consent, any improvements, furnishings,
                 signs or equipment not first approved in writing as meeting
                 Franchisor's standards and specifications;

                                       17
<PAGE>
 
             G.  To comply with all applicable federal, state and local laws,
                 regulations and ordinances pertaining to the operation of the
                 Franchised Business; and


             H.  Franchisee shall grant Franchisor and its agents the right to
                 enter upon the premises of the Franchised Unit at any time
                 during ordinary business hours for the purpose of conducting
                 inspections; cooperate with Franchisor's representatives in
                 such inspections by rendering such assistance as they may
                 reasonably request; and, upon notice from Franchisor or its
                 agents, and without limiting Franchisor's other rights under
                 this Agreement, take such steps as may be necessary immediately
                 to correct the deficiencies detected during any such
                 inspection, including, without limitation, immediately
                 desisting from the further use of any equipment, promotional
                 materials, products, or supplies that do not conform with
                 Franchisor's then-current specifications, standards, or
                 requirements.

        10.03.  Franchisee shall (i) purchase all ingredients, products, 
materials, supplies, and other items required in the operation of the Franchised
Business which are or incorporate trade-secrets of Franchisor, as designated by
Franchisor ("Trade-Secret Products") only from Franchisor or suppliers
designated by Franchisor; and (ii) upon thirty (30) days prior written notice
that Franchisor has designated an exclusive beverage supplier for any or all
beverage products sold within the Chesapeake Bagel Bakery System ("Designated
Beverage Products"), Franchisee shall purchase all such Designated Beverage
Products only from Franchisor's designated beverage supplier ("Designated
Beverage Supplier").

        10.04.  Franchisee shall purchase all ingredients, products, materials,
supplies, paper goods, and other items required for the operation of the
Franchised Business, except Trade-Secret Products and Designated Beverage
Products, solely from suppliers who demonstrate, to the continuing reasonable
satisfaction of Franchisor, the ability to meet Franchisor's reasonable
standards and specifications for such items; who possess adequate quality
controls and capacity to supply Franchisee's needs promptly and reliably; and
who have been approved in writing by Franchisor and such approval has not
thereafter been revoked.  If Franchisee desires to purchase any such items from
an unapproved supplier, Franchisee shall submit to Franchisor a written request
for approval, or shall request the supplier itself to seek approval.  Franchisor
shall have the right to require, as a condition of its approval, that its
representatives be permitted to inspect the supplier's facilities, and that
samples from the supplier be delivered, at Franchisor's option, either to

                                       18
<PAGE>
 
Franchisor or to an independent laboratory designated by Franchisor for testing
prior to granting approval.  A charge not to exceed Franchisor's reasonable cost
of inspection and the actual cost of testing shall be paid by the supplier or
Franchisee.  Franchisor reserves the right, at its option, to reinspect the
facilities and products of any such approved supplier from time to time and to
revoke its approval upon failure of such supplier to continue to meet any of the
foregoing criteria.

        10.05.  Franchisor shall have the right, in its sole discretion, to 
establish a local advertising cooperative ("Cooperative") in any dominant market
area ("DMA"). In addition, a Cooperative for the DMA in which the Franchised
Unit is located may be established upon the favorable vote of the owners of all
Chesapeake Bagel Bakery restaurants (including non-franchised restaurants)
within the same DMA. Each owner will be entitled to cast one (1) vote for each
restaurant owned and operated by that owner within such DMA. If 80% of all votes
entitled to be cast vote in favor of establishing a Cooperative, then such
Cooperative shall be formed.

             A.  Once a Cooperative is established in the DMA in which the
                 Franchised Unit is located, Franchisee shall become a member of
                 such Cooperative upon commencement of operation of the
                 Franchised Unit if the Cooperative is in existence at that
                 time, or no later than thirty (30) days after the date on which
                 the Cooperative commences operation. In no event shall
                 Franchisee be required to be a member of more than one
                 Cooperative with respect to the Franchised Unit.

             B.  If a Cooperative has been established, Franchisee shall
                 contribute an amount, to be determined by the Cooperative,
                 which shall not be less than two percent (2%) of its weekly
                 Gross Sales.

             C.  Each Cooperative shall be organized and governed in a form and
                 manner, and shall commence operations on a date, approved in
                 advance by Franchisor in writing.

                (1)  Each Cooperative shall be organized for the exclusive 
                purpose of administering regional advertising programs and
                developing, subject to Franchisor's approval, standardized
                promotional materials for use by its members in local
                advertising.

                (2)  No advertising or promotional plans or materials may be 
                used by a Cooperative or furnished to its members without the
                prior approval of the Franchisor, pursuant to the procedures and
                terms set forth in Section 10.07 hereof.

                (3) Franchisee shall pay its required contribution to the
                Cooperative weekly on Gross Sales for the preceding week,
                together with such

                                       19
<PAGE>
 
                statements or reports as may be required by Franchisor, or by
                the Cooperative with the Franchisor's prior written approval.

            D.  Franchisor, in its sole discretion, may grant an exemption to
                any franchisee for any length of time from the requirement of
                membership in a Cooperative, and/or from the obligation to
                contribute thereto (including a reduction, deferral or waiver of
                such contribution), upon written request of such franchisee
                stating reasons supporting such exemption. Franchisor's decision
                concerning such request for exemption shall be final. If an
                exemption is granted to a franchisee, such franchisee shall be
                required to expend on local advertising, on a monthly basis, the
                same amount as would otherwise be assessed by the Cooperative,
                as set forth in Section 10.05.B hereof.


        10.06.  All local advertising by Franchisee shall be in such media, and 
of such type and format as Franchisor may approve; shall be conducted in a
dignified manner; and shall conform to such standards and requirements as
Franchisor may specify. Franchisee shall not use any advertising or promotional
plans or materials unless and until Franchisee has received written approval
from Franchisor, pursuant to the procedures and terms set forth in Section 10.07
hereof.

        10.07.  All advertising and promotional plans proposed to be used by 
Franchisee or the Cooperative, where applicable, except such plans and materials
that have been previously approved by Franchisor shall be submitted to
Franchisor for Franchisor's written approval (except with respect to prices to
be charged) prior to any use thereof. Franchisor shall use its best efforts to
complete its review of Franchisee's proposed advertising and promotional plans
within fifteen (15) days after Franchisor receives such plans. If written
approval is not received by Franchisee or the Cooperative from Franchisor within
fifteen (15) days after receipt by Franchisor of such plans, Franchisor shall be
deemed to have disapproved such plans.

        10.08.  Franchisee shall, at Franchisor's request, require all of its
supervisory employees, as a condition of their employment, to execute an
agreement prohibiting them, during the term of their employment or thereafter,
from communicating, divulging, or using for the benefit of any person, persons,
partnership, association, corporation or other entity any confidential
information, trade secrets, knowledge, or know-how concerning the Chesapeake
Bagel Bakery System or methods of operation of the Franchised Unit which may be
acquired as a result of their employment with Franchisee or other franchisees.
A duplicate original of each such agreement shall be provided by Franchisee to
Franchisor immediately upon execution.

        10.09.  If Franchisee operates more than four (4) Franchised Units, 
Franchisee shall have a supervisor, which may be Franchisee, to supervise and
coordinate the operation of the Franchised Units (hereinafter, a "Supervisor").
In addition to the foregoing, Franchisee shall employ an additional Supervisor
upon the opening of Franchisee's sixth (6th) Franchised Unit and upon the
opening of each successive fifth (5th) Franchised Unit thereafter. Each

                                       20
<PAGE>
 
Supervisor shall attend and successfully complete the BMT program set forth in
Section 8.02 hereof prior to assuming any supervisory responsibilities and shall
meet such other standards as Franchisor may reasonably impose. No Supervisor may
have supervisory responsibilities for more than eight (8) Franchised Units.


        10.10.  If at any time the Franchised Unit is proposed to be operated
by an entity or individual other than the Franchisee, Franchisor reserves the
right to review and approve the operating entity or individual and to require
and approve an operating agreement prior to such party's assumption of
operations. Franchisor may, in its sole discretion, reject either the operating
entity, the individual operator or the operating agreement. If approved by
Franchisor, the operating entity and/or individual shall agree in writing to
comply with all of Franchisee's obligations under the Franchise Agreement as
though such party were the franchisee designated therein, on such form as may be
designated by Franchisor. The operation of the Franchised Unit by any party
other than Franchisee, without Franchisor's prior written consent, shall be
deemed a material default of this Agreement for which Franchisee may terminate
this Agreement pursuant to the provisions of Section 15.02 hereof.

        10.11.  Franchisee shall become a member of any purchasing cooperative
established by Franchisor for the Chesapeake Bagel Bakery System and shall
remain a member in good standing thereof  throughout the term of this Agreement
and shall pay all reasonable membership fees assessed by such purchasing
association. Franchisee shall, prior to opening the Franchised Unit, become a
member of the Churchs Operators Purchasing Association (hereinafter "COPA"), or
any successor thereto, shall remain a member in good standing of COPA throughout
the term of this Agreement (or until a separate Purchasing Cooperative is
established by Franchisor for the Chesapeake Bagel Bakery System), and shall pay
all reasonable membership fees assessed by COPA.

        10.12    Franchisee shall, within  thirty (30) days from  receipt of 
written notice from Franchisor, purchase and install computer hardware and
software equipment at the Franchised Unit and/or at Franchisee's principal
business office, which computer hardware shall include telecommunications
devices, and which software may be a single program or set of programs, all of
which must be obtained in accordance with the Franchisor's standards and
specifications (the "Required Computer Equipment"). The Required Computer
Equipment shall permit 24 hour per day electronic communications between
Franchisor and Franchisee including access to the internet and Franchisor's
intranet,"AFC On-Line" or any successor thereto. Franchisee shall only be
required to purchase and install the Required Computer Equipment at one, central
location, which shall satisfy the conditions of this section 10.02 (or its
equivalent) for all Franchised Units operated by Franchisee.

        10.13.  Franchisee shall comply with all other requirements set forth 
in this Agreement.

                                       21
<PAGE>
 
XI.    INSURANCE

        11.01.  Insurance Program.  Franchisee shall procure, prior to commence
ment of construction of the Franchised Unit, and shall maintain in full force
and effect during the Term of this Agreement at Franchisee's expense, an
insurance policy or policies protecting Franchisee and Franchisor, and their
officers, directors, agents and employees, against any loss, liability, or
expense whatsoever from personal injury, death or property damage or casualty,
including, fire, lightning, theft, vandalism, malicious mischief, and other
perils normally included in an extended coverage endorsement arising from,
occurring upon or in connection with the construction, operation or occupancy of
the Franchised Unit, as Franchisor may reasonably require for its own and
Franchisee's protection.


        11.02.  Insurance Requirements.  Such policy or policies shall be 
written by an insurance company satisfactory to Franchisor, and shall include,
at a minimum the following coverage:

                A.  Workers' Compensation Insurance, with statutory limits as
                    -------------------------------
                    required by the laws and regulations applicable to the
                    employees of Franchisee who are engaged in the performance
                    of their duties relating to the Franchised Unit, including
                    any pre-opening training programs, as well as such other
                    insurance as may be required by statute or regulation of the
                    state in which the Franchised Unit is located.

                B.  Employer's Liability Insurance, for employee bodily 
                    ------------------------------
                    injuries and deaths, with a limit of $500,000 each accident.

                C.  Comprehensive or Commercial General Liability Insurance,
                    -------------------------------------------------------
                    covering claims for bodily injury, death and property
                    damage, including Premises and Operations, Independent
                    Contractors, Products and Completed Operations, Personal
                    Injury, Contractual, and Broadform Property Damage liability
                    coverages, with limits as follows:

                    Occurrence/Aggregate Limit of $1,000,000 for bodily injury,
                    death and property damage each occurrence and $2,000,000 for
                    general aggregate or

                    Split liability limits of:

                    $1,000,000  for bodily injury per person
                    $1,000,000  for bodily injury per occurrence
                    $  500,000  for property damage

                D.  Comprehensive Automobile Liability Insurance, if applicable,
                    --------------------------------------------
                    covering owned, non-owned and hired vehicles, with limits
                    as follows:

                                       22
<PAGE>
 
                    Combined Single Limit of $500,000 for bodily injury, death
                    and property damage per occurrence 
                    or

                    Split liability limits of:

                        $500,000  for bodily injury per person
                        $500,000  for bodily injury per occurrence
                        $250,000  for property damage


                E.  All Risk Property Insurance, on a replacement cost basis,
                    ---------------------------
                    with limits as appropriate, covering the real property of
                    Franchisee and any real property which the Franchisee may be
                    obligated to insure by contract. Such real property may
                    including building, machinery, equipment, furniture,
                    fixtures and inventory.

        11.03.  All such policies of insurance shall provide that the same 
shall not be canceled, modified or changed without first giving thirty (30) days
prior written notice thereof to Franchisor. No such cancellation, modification
or change shall affect Franchisee's obligation to maintain the insurance
coverages required by this Agreement. Except for Workers' Compensation
Insurance, Franchisor shall be named as an Additional Insured on all such
required policies. All liability insurance policies shall be written on an
"occurrence" policy form. Franchisee shall be responsible for payment of any and
all deductibles from insured claims under its policies of insurance. The
coverage afforded under any insurance policy obtained by Franchisee pursuant to
this Agreement shall be primary coverage regardless of whether or not Franchisor
has similar coverage. Franchisee shall not satisfy the requirements of this
Article XI unless and until certificates of such insurance, including renewals
thereof, have been delivered to and approved by Franchisor. Franchisee shall not
self-insure any of the insurance coverages required by this Agreement, or non-
subscribe to any State's applicable workmen's compensation laws without the
prior written consent of Franchisor. The minimum limits of coverage required by
this Agreement may be satisfied by a combination of primary and excess or
umbrella insurance policies. Franchisor shall have the right, at any time during
the term of this Agreement to increase the minimum limits of insurance coverage
or otherwise modify the insurance requirements of this Agreement upon written
notice in the Manual or as otherwise prescribed by Franchisor in writing. If
Franchisee shall fail to comply with any of the insurance requirements herein,
upon written notice to Franchisee by Franchisor, Franchisor may, without any
obligation to do so, procure such insurance and Franchisee shall pay Franchisor,
upon demand, the cost thereof plus interest at the maximum rate permitted by
law, and a reasonable administrative fee designated by Franchisor.

        11.04.  No Limitation on Coverage.  Franchisee's obligation to obtain 
and maintain the foregoing policy or policies of insurance in the amounts

                                       23
<PAGE>
 
specified shall not be limited in any way by reason of any insurance which may
be maintained by Franchisor, nor shall Franchisee's performance of that
obligation relieve it of liability under the indemnity provisions set forth in
Section XVIII of this Agreement.

        11.05.  Issuance of Insurance.  Franchisee must obtain the insurance 
required by this Agreement no later than fifteen (15) days before the date on
which any construction is commenced. The Franchised Unit shall not be opened for
business prior to Franchisor's receipt of satisfactory evidence that all
insurance required by this Agreement is in effect. Upon obtaining such
insurance, and on each policy renewal date thereafter, Franchisee shall promptly
submit evidence of satisfactory insurance and proof of payment therefor to
Franchisor, together with, upon request, copies of all policies and policy
amendments. The evidence of insurance shall include a statement by the insurer
that the policy or policies will not be canceled or materially altered without
at least thirty (30) days prior written notice to Franchisor.

XII.    CONFIDENTIAL INFORMATION

     12.01.  Franchisee shall not, during the term of this Agreement or 
thereafter, communicate, divulge, or use for the benefit of any other person,
persons, partnership, association, corporation or other entity, any confidential
information, knowledge or know-how concerning the construction and methods of
operation of the Franchised Business which may be communicated to Franchisee, or
of which Franchisee may be apprised, by virtue of Franchisee's operation under
the terms of this Agreement. Franchisee shall divulge such confidential
information only to such employees of Franchisee as must have access to it in
order to exercise the franchise rights granted hereunder and to establish and
operate the Franchised Unit pursuant hereto and as Franchisee may be required by
law, provided Franchisee shall give Franchisor prior written notice of any such
required disclosure immediately upon receipt of notice by Franchisee in order
for Franchisor to have the opportunity to seek a protective order or take such
other actions as it deems appropriate under the circumstances.

     12.02.  Any and all information, knowledge, and know-how, including, 
without limitation, drawings, materials, equipment, recipes, prepared mixtures
or blends of spices or other food products, and other data, which Franchisor
designates as confidential, and any information, knowledge, or know-how which
may be derived by analysis thereof, shall be deemed confidential for purposes of
this Agreement, except information which Franchisee can demonstrate came to
Franchisee's attention prior to disclosure thereof by Franchisor; or which, at
the time of disclosure thereof by Franchisor to Franchisee, had become a part of
the public domain, through publication or communication by others; or which,
after disclosure to Franchisee by Franchisor, becomes a part of the public
domain, through publication or communication by others.


XIII.    COVENANTS

        13.01.  Franchisee covenants that, during the term of the Agreement, 
except as otherwise approved in writing by Franchisor, Franchisee or,

                                       24
<PAGE>
 
alternatively, one designated management employee if that employee assumes
primary responsibility for the operation of the Franchised Unit, shall devote
full time, energy and best efforts to the management and operation of the
Franchised Business.

        13.02.  Franchisee acknowledges that, pursuant to this Agreement,
Franchisee will receive valuable specialized training and confidential
information, including without limitation, information regarding the
operational, sales, promotional, and marketing methods, procedures and
techniques of Franchisor and the System.

        Franchisee covenants that, during the term of this Agreement, 
Franchisee (who, unless otherwise specified, shall include, for purposes of this
Section XIII, collectively and individually, all officers, directors and holders
of a beneficial interest of five percent (5%) or more of the securities with
voting rights of Franchisee and of any corporation, directly or indirectly
controlling Franchisee, if Franchisee is a corporation, and the general partner
and any limited partners, including any corporation, and the officers, directors
and holders of a beneficial interest of five percent (5%) or more of securities
with voting rights of a corporation which controls, directly or indirectly, any
general or limited partner, if Franchisee is a partnership) shall not, either
directly or indirectly, for itself or on behalf of, or in conjunction with, any
person, persons, partnership, association or corporation or other entity:

             A.  Divert or attempt to divert any business or customer of the
                 business franchised hereunder to any competitor by direct or
                 indirect inducements or otherwise, or to do or perform,
                 directly or indirectly, any other act injurious or prejudicial
                 to the goodwill associated with Franchisor's Proprietary Marks
                 and the System;

             B.  Employ or seek to employ any person who is, at that time,
                 employed by Franchisor or by any other Chesapeake Bagel Bakery
                 franchisee, or otherwise, directly or indirectly, induce such
                 person to leave his or her employment therewith; or

             C.  Own, maintain, operate, engage in, or have any interest in any
                 fast food (either takeout, on premises consumption, or a
                 combination thereof) restaurant that specializes in the sale of
                 bakery products, including bagels, breads and other food
                 products substantially similar to those sold within the
                 Chesapeake Bagel Bakery System (a "Bagel Bakery Restaurant");
                 provided, however, that the term "Bagel Bakery Restaurant"
                 shall not apply to any business operated by Franchisee under a
                 franchise agreement with Franchisor or an affiliate of
                 Franchisor.

                                       25
<PAGE>
 
        13.03.  Franchisee covenants that Franchisee shall not, regardless of
the cause for termination, either directly or indirectly, for itself, or
through, on behalf of, or in conjunction with any person, persons, partnership,
association, corporation or other entity:

             A.  For a period of two (2) years following the termination or
                 expiration of this Agreement, own, maintain, engage in, or have
                 any interest in any Bagel Bakery Restaurant which is located
                 within a radius of ten (10) miles of the location specified in
                 Section I hereof, or the location of any other Chesapeake Bagel
                 Bakery restaurant under the System, whether owned by Franchisor
                 or any other Chesapeake Bagel Bakery franchisee, which is in
                 existence as of the date of expiration or termination of this
                 Agreement; or

             B.  For a period of one (1) year following the termination or
                 expiration of this Agreement, employ or seek to employ any
                 person who is, at the time, employed by Franchisor or by any
                 other Chesapeake Bagel Bakery franchisee, or otherwise,
                 directly or indirectly, induce such person to leave his or her
                 employment therewith.

        13.04.  At Franchisor's request, Franchisee shall require and obtain 
execution of covenants similar to those set forth in this Section XIII
(including covenants applicable upon the termination of a person's relationship
with Franchisee) in a form satisfactory to Franchisor, including, without
limitation, specific identification of Franchisor as a third party beneficiary
of such covenants with the independent right to enforce them, from any or all of
the following persons:

              A.  All managers and assistant managers of the Franchised Unit,
                  and any other personnel employed by Franchisee who have
                  received or will receive training from Franchisor;

              B.  All officers, directors, and holders of a direct or indirect
                  beneficial ownership interest of five percent (5%) or more in
                  Franchisee.

        The failure of Franchisee to obtain execution of a covenant required by
this Section 13.04 shall constitute a material breach of this Agreement. A
duplicate original of each such covenant shall be provided by Franchisee to
Franchisor immediately upon execution.

        13.05.  The parties agree that each of the foregoing covenants shall be
construed as independent of any other covenant or provision of this Agreement.
If all or any portion of a covenant in this Section XIII, is held unreasonable
or unenforceable by a court or agency having jurisdiction in a final decision,
Franchisee expressly agrees to be bound by any lesser covenant subsumed within
the terms of such covenant that imposes the maximum duty permitted by law, as if
the resulting covenant was separately stated in and made a part of this Section
XIII.

                                       26
<PAGE>
 
        A.  Right to Reduce Covenants.  Franchisee understands and acknowledges
            -------------------------
            that Franchisor shall have the right, in its sole discretion, to
            reduce the scope of any covenant set forth in Sections 13.02. and
            13.03. of this Agreement, or any portion thereof, without
            Franchisee's consent, effective immediately upon receipt by
            Franchisee of written notice thereof, and Franchisee agrees that it
            shall comply with any covenant as so modified, which shall be fully
            enforceable notwithstanding the provisions of Section XXII hereof.

        B.  Injunctive Relief.  The parties acknowledge that it will be 
            -----------------
            difficult to ascertain with any degree of certainty the amount of
            damages resulting from a breach by Franchisee of any of the
            covenants contained in this Section XIII. It is further agreed and
            acknowledged that any violation by Franchisee of any of said
            covenants will cause irreparable harm to Franchisor. Accordingly,
            Franchisee agrees that upon proof of the existence of a violation of
            any of said covenants, Franchisor will be entitled to injunctive
            relief against Franchisee in any court of competent jurisdiction
            having authority to grant such relief, together with all costs and
            reasonable attorney's fees incurred by Franchisor in bringing such
            action.


XIV.    TRANSFERABILITY OF INTEREST

        14.01.  Transfer by Franchisor.  This Agreement shall inure to the 
benefit of the successors and assigns of Franchisor. Franchisor shall have the
right to transfer or assign its interest in this Agreement to any person,
persons, partnership, association, corporation, or other entity. If Franchisor's
assignee assumes all the obligations of Franchisor hereunder and sends
Franchisee written notice of the assignment so attesting, Franchisee agrees
promptly to execute a general release of Franchisor, and any affiliates of
Franchisor, from claims or liabilities of Franchisor under this Agreement.

        14.02.  Transfer by Franchisee.  Franchisee understands and 
acknowledges that the rights and duties set forth in this Agreement are personal
to Franchisee, and that Franchisor has granted this Agreement in reliance on
Franchisee's business skill and financial capacity. Accordingly, neither (i)
Franchisee, nor (ii) any immediate or remote successor to Franchisee, nor (iii)
any individual, partnership, corporation or other legal entity which directly or
indirectly owns any interest in the Franchisee or in this Franchise Agreement,
shall sell, assign, transfer, convey, donate, pledge, mortgage, or otherwise
encumber any direct or indirect interest in this Agreement or in any legal
entity which owns the Franchised Business without the prior written consent of
Franchisor. Acceptance by Franchisor of any royalty fee, advertising fee or any
other amount accruing hereunder from any third party, including, but not limited
to any proposed transferee, shall not constitute Franchisor's approval of such
party as a transferee or the transfer of this Franchise Agreement to such party.

                                       27
<PAGE>
 
Any purported assignment or transfer, by operation of law or otherwise, not
having the written consent of Franchisor, shall be null and void, and shall
constitute a material breach of this Agreement, for which Franchisor may then
terminate without opportunity to cure pursuant to Section 15.02.E. of this
Agreement.

        14.03.  Conditions for Consent.  Franchisor shall not unreasonably with
hold its consent to any transfer referred to in Section 14.02., when requested;
provided, however, that prior to the time of transfer;

             A.  All of Franchisee's accrued monetary obligations to Franchisor
                 and its subsidiaries and affiliates shall have been satisfied;

             B.  Franchisee shall have agreed to remain obligated under the
                 covenants contained in Section XIII hereof as if this Agreement
                 had been terminated on the date of the transfer;

             C.  The transferee must be of good moral character and reputation,
                 in the reasonable judgment of the Franchisor;

             D.  The Franchisor shall have determined, to its satisfaction, that
                 the transferee's qualifications meet the Franchisor's then
                 current criteria for new franchisees;

             E.  Franchisee and transferee shall execute a written assignment,
                 in a form satisfactory to Franchisor, pursuant to which the
                 transferee shall assume all of the obligations of Franchisee
                 under this Agreement and Franchisee shall unconditionally
                 release any and all claims Franchisee might have against
                 Franchisor as of the date of the assignment;

             F.  The transferee shall execute the then-current form of Franchise
                 Agreement and such other then-current ancillary agreements as
                 Franchisor may reasonably require. The then-current form of
                 Franchise Agreement may have significantly different provisions
                 including, without limitation, a higher royalty fee and
                 advertising contribution than that contained in this Agreement.
                 The then-current form of Franchise Agreement will expire on the
                 expiration date of this Agreement and will contain the same
                 renewal rights, if any, as are available to Franchisee herein;

             G.  The transferee shall agree at its sole cost and expense, to (i)
                 complete a Franchised Unit Renovation, within the time frame
                 required by Franchisor, unless a Franchised Unit Renovation was
                 completed within seven (7) years prior to the date of the
                 transfer and (ii) perform such other scope of work as may be
                 determined by Franchisor.

                                       28
<PAGE>
 
             H.  The transferee and such other individuals as may be designated
                 by Franchisor in the Manual or otherwise in writing, must have
                 successfully completed the training course then in effect for
                 new franchisees. If the Franchised Unit is the transferee's
                 first Chesapeake Bagel Bakery restaurant, the transferee shall
                 pay to Franchisor the then-standard Training Fee;

             I.  If the transferee is a partnership, the partnership agreement
                 shall provide that further assignments or transfers of any
                 interest in the partnership are subject to all restrictions
                 imposed upon assignments and transfers in this Agreement;

             J.  Franchisee shall, at Franchisor's option and request, execute a
                 written guarantee of the transferee's obligations under the
                 Agreement, which guarantee shall not exceed a period of three
                 (3) years from the date of transfer.

             K.  The Franchisee shall pay to Franchisor a transfer fee of Five
                 Thousand Dollars ($5,000), to cover Franchisor's administrative
                 expenses in connection with the transfer; however no additional
                 franchise fee shall be charged by Franchisor for a transfer. If
                 the transferee is (i) a corporation formed by Franchisee for
                 the convenience of ownership and in which the Franchisee is the
                 sole shareholder, or (ii) an existing Franchisee under this
                 Agreement, no transfer fee shall be required.

        14.04.  Grant of Security Interest.  Franchisee shall grant no security
interest in this Agreement, the Franchised Business, or in any of its assets
unless the secured party agrees that, in the event of any default by Franchisee
under any documents related to the security interest (i) Franchisor shall be
provided with notice of default and given a reasonable time within which to cure
said default, (ii) Franchisor shall have the right and option to be substituted
as obligor to the secured party and to cure any default of Franchisee or to
purchase the rights of the secured party upon payment of all sums then due to
such secured party, except such amounts which may have become due as a result of
any acceleration of the payment dates based upon the Franchisee's default, and
(iii) the secured party shall agree to such other requirements as Franchisor, in
its sole discretion, deems reasonable and necessary to protect the integrity of
the Proprietary Marks and the Chesapeake Bagel Bakery System.

        14.05.  Transfer on Death or Mental Incapacity.  Upon the death or 
mental incapacity of any person with an interest in this Agreement, the
Franchised Business or Franchisee, the executor, administrator, or personal
representative of such person shall transfer his interest to a third party
approved by Franchisor within 12 months after such death or mental incapacity.
Such transfer, including, without limitation, transfer by devise or inheritance,
shall be subject to the same conditions as any inter vivos transfer. However, in

                                       29
<PAGE>
 
the case of transfer by devise or inheritance, if the heirs or beneficiaries of
any such person are unable to meet the conditions in this Section XIV, the
personal representative of the deceased Franchisee shall have a reasonable time,
but in no event more than eighteen (18) months from Franchisee's death, to
dispose of the deceased's interest in this Agreement and the business conducted
pursuant hereto, which disposition shall be subject to all the terms and
conditions for assignments and transfers contained in this Agreement. If the
interest is not disposed of within twelve (12) or eighteen (18) months,
whichever is applicable, Franchisor may terminate this Agreement.

        14.06.  Right of First Refusal.  Any party holding an interest in this
Agreement, the Franchised Business or in Franchisee, and who desires to accept a
bona fide offer from a third party to purchase such interest, shall notify
Franchisor in writing of such offer within ten (10) days of receipt of such
offer, and shall provide such information and documentation relating to the
offer as Franchisor may require.  Franchisor shall have the right and option,
exercisable within thirty (30) days after receipt of such written notification,
to send written notice to the seller that Franchisor intends to purchase the
seller's interest on the same terms and conditions offered by the third party.
In the event that Franchisor elects to purchase the seller's interest, closing
on such purchase must occur within sixty (60) days from the date of notice to
the seller of the election to purchase by Franchisor.  Any material change in
the terms of any offer prior to closing shall constitute a new offer subject to
the same rights of first refusal by Franchisor as in the case of an initial
offer.  Failure of Franchisor to exercise the option afforded by this Section
14.06. shall not constitute a waiver of any other provisions of this Agreement,
including all of the requirements of this Section XIV, with respect to a
proposed transfer.

        In the event the consideration, terms, and/or conditions offered by a 
third party are such that Franchisor may not reasonably be required to furnish
the same consideration, terms, and/or conditions, then Franchisor may purchase
the interest in this Agreement, Franchisee, or the Franchised Business proposed
to be sold for the reasonable equivalent in cash. If the parties cannot agree
within a reasonable time as to the reasonable equivalent in cash of the
consideration, terms, and/or conditions offered by the third party, an
independent appraiser shall be designated by Franchisor, and his determination
shall be binding upon the parties.

        14.07.  Offerings by Franchisee.  Securities or partnership interests in
Franchisee may be offered to the public, by private offering or otherwise, only
with the prior written consent of Franchisor, which consent shall not be
unreasonably withheld.  All materials required for such offering by federal or
state law shall be submitted to Franchisor for review prior to their being filed
with any governmental agency; and any materials to be used in any exempt
offering shall be submitted to Franchisor for review prior to their use.  No
offering of such securities shall imply (by use of the Proprietary Marks or
otherwise) that Franchisor is participating in the underwriting, issuance, or
offering of securities by Franchisee; and Franchisor's review of any offering
shall be limited solely to the subject of the relationship between Franchisee
and Franchisor.  Franchisee and the other participants in the offering shall
fully indemnify Franchisor in connection with the offering.  For each proposed
offering, Franchisee shall pay to Franchisor a non-refundable fee of Five
Thousand Dollars ($5,000), or such greater amount as is necessary to reimburse

                                       30
<PAGE>
 
Franchisor for its reasonable costs and expenses associated with reviewing the
proposed offering, including, without limitation, legal and accounting fees.
Franchisee shall give Franchisor written notice at least sixty (60) days prior
to the date of commencement any offering or other transaction covered by this
Section 14.07.


XV.    TERMINATION

        15.01.  Franchisee shall be deemed to be in default under this 
Agreement, and all rights granted herein shall automatically terminate without
notice to Franchisee, if Franchisee shall become insolvent or make a general
assignment for the benefit of creditors; if a petition in bankruptcy is filed by
Franchisee or such a petition is filed against Franchisee and not opposed by
Franchisee; or if Franchisee is adjudicated bankrupt or insolvent; or if a
receiver or other custodian (permanent or temporary) of Franchisee's assets or
property, or any part thereof, is appointed by any court of competent
jurisdiction; or if proceedings for a composition with creditors under the
applicable law of any jurisdiction should be instituted by or against
Franchisee; or if a final judgment remains unsatisfied or of record for thirty
(30) days or longer (unless a supersedeas bond is filed); or if Franchisee is
dissolved; or if execution is levied against Franchisee's property or business;
or if suit to foreclose any lien or mortgage against the premises or equipment
of any Franchised Unit developed hereunder is instituted against the Franchisee
and not dismissed within thirty (30) days; or if the real or personal property
of any Restaurant developed hereunder shall be sold after levy thereon by any
sheriff, marshal, or constable.

        15.02.  Franchisee shall be deemed to be in default and Franchisor may,
at its option, terminate this Agreement and all rights granted hereunder without
affording Franchisee any opportunity to cure the default upon the occurrence of
any of the following events:

             A.  If Franchisee fails to complete construction of the Franchised
                 Unit and opens for business within one hundred eighty (180)
                 days of execution of this Agreement. Franchisor may, in its
                 sole discretion, extend this period to address unforeseen
                 construction delays, not within the control of Franchisee.

             B.  If Franchisee at any time ceases to operate the Franchised Unit
                 or otherwise abandons the Franchised Unit, or loses the right
                 to possession of the premises of the Franchised Unit, or
                 otherwise forfeits the right to do or transact business in the
                 jurisdiction where the Franchised Unit is located; provided,
                 however, that if, through no fault of Franchisee, the premises
                 are damaged or destroyed by an event not within the control of
                 Franchisee such that repairs or reconstruction cannot be
                 completed within one hundred eighty (180) days thereafter, then
                 Franchisee shall have thirty (30) days after such event in
                 which to apply for Franchisor's approval to relocate and/or
                 reconstruct the premises, which approval shall not be
                 unreasonably withheld, but may be conditioned upon the payment
                 of an agreed minimum royalty to Franchisor during the period in
                 which the Franchised Unit is not in operation;

                                       31
<PAGE>
 
             C.  If Franchisee is convicted of or pleads guilty to a felony, a
                 crime involving moral turpitude, or any other crime or offense
                 that Franchisor believes is reasonably likely to have an
                 adverse effect on the System, the Proprietary Marks, the
                 goodwill associated therewith, or Franchisor's interest
                 therein;

             D.  If a threat or danger to public health or safety results from
                 the construction, maintenance, or operation of the Franchised
                 Unit;

             E.  If Franchisee, or any partner or shareholder of Franchisee
                 purports to transfer any rights or obligations under this
                 Agreement or any interest in Franchisee to any third party
                 without Franchisor's prior written consent, contrary to the
                 terms of Section XIV hereof; 

             F.  If Franchisee fails to comply with the in-term covenants in
                 Section 13.02. hereof or fails to obtain execution of the
                 covenants required under Sections 10.08. or 13.04. hereof;

             G.  If, contrary to the terms of Section VII hereof, Franchisee
                 discloses or divulges the contents of the Manual or any other
                 confidential information provided to Franchisee by Franchisor;

             H.  If an approved transfer is not effected as required by Section
                 14.05 hereof, following Franchisee's death or mental
                 incapacity;

             I.  If Franchisee knowingly maintains false books or records, or
                 submits any false reports to Franchisor;

             J.  If Franchisee or any individual, group, association, limited or
                 general partnership, corporation or other business entity which
                 directly or indirectly controls, is controlled by, or is under
                 common control with Franchisee; or which directly or indirectly
                 owns, controls, or holds power to vote ten percent (10%) or
                 more of the outstanding voting securities of Franchisee; or
                 which has in common with Franchisee one or more partners,
                 officers, directors, trustees, branch managers, or other
                 persons occupying similar status or performing similar
                 functions ("Affiliate") commits any act of default under any
                 other Franchise Agreement, Development Agreement (except for
                 failure to meet the development schedule thereunder), asset
                 purchase agreement, promissory note or any other agreement
                 entered into by Franchisee or an Affiliate of Franchisee, and
                 Franchisor, or any parent, subsidiary, affiliate, predecessor
                 or successor to Franchisor;

                                       32
<PAGE>
 
             K.  If Franchisee, after or during a default pursuant to Section
                 15.03. hereof, commits the same default again, whether or not
                 such default is cured after notice; or

             L.  If Franchisee defaults more than once in any twelve (12) month
                 period under Section 15.03. hereof for failure to substantially
                 comply with any of the requirements imposed by this Agreement,
                 whether or not cured after notice.

             M.  If Franchisee refuses to permit Franchisor or its agents to
                 enter upon the premises of the Franchised Unit to conduct any
                 periodic inspection as set forth in Sections 5.09. and 10.02.H
                 hereof.

             N.  If Franchisee uses any of Franchisor's Proprietary Marks in any
                 unauthorized manner or is otherwise in default of the
                 provisions of Section V hereof. 

        15.03.  Except as provided in Sections 15.01 and 15.02 of this 
Agreement, upon any default by Franchisee which is susceptible of being cured,
Franchisor may terminate this Agreement only by giving written Notice of
Termination stating the nature of such default to Franchisee at least ten (10)
days prior to the effective date of termination if the default is for failure to
pay royalties, NCP Fund Contributions (including Cooperative contributions, if
any are due and/or any other financial obligations owed to Franchisor by
Franchisee), and thirty (30) days, prior to the effective date of termination
for any other default, provided, however, that Franchisee may avoid termination
by curing such default to Franchisor's satisfaction within the ten (10) day or
thirty (30) day period, as applicable. If any such default is not cured within
the specified time, this Agreement shall terminate without further notice to
Franchisee effective immediately upon the expiration of the ten (10) day or
thirty (30) day period, as applicable, or such longer period as applicable law
may require. Notwithstanding anything to the contrary set forth in this
Agreement, Franchisee hereby acknowledges that any agreement between Franchisee
and Franchisor relating to past due amounts accruing hereunder, (an "Arrearage
Agreement"), including, but not limited to any promissory note, payment plan or
amendment to this agreement shall be deemed to be a material part of this
agreement and shall be incorporated herein by reference. A default under any
Arrearage Agreement shall be deemed a material default of this Franchise
Agreement, regardless of the reason Franchisee fails to pay the amount which is
the subject of such Arrearage Agreement.

        15.04.  Franchisee shall indemnify and hold Franchisor harmless for all
costs, expenses and any losses incurred by Franchisor in enforcing the
provisions hereof, or in upholding the propriety of any action or determination
by Franchisor pursuant to this Agreement, or in defending any claims made by
Franchisee against Franchisor, or arising in any manner from Franchisee's breach
of or failure to perform any covenant or obligation hereunder, including,
without limitation, reasonable litigation expenses and attorney's fees incurred
by Franchisor in connection with any threatened or pending litigation relating

                                       33
<PAGE>
 
to any part of this Agreement, unless Franchisee shall be found, after due legal
proceedings, to have complied with all of the terms, provisions, conditions and
covenants hereof.


XVI.    EFFECT OF TERMINATION OR EXPIRATION

        16.01.  Upon termination or expiration of this Agreement, all rights
granted herein shall forthwith terminate, and:

             A.  Franchisee shall immediately cease to operate the Franchised
                 Unit as a Chesapeake Bagel Bakery restaurant, and shall not
                 thereafter, directly or indirectly, represent to the public
                 that the restaurant is a Chesapeake Bagel Bakery restaurant;

             B.  Franchisee shall immediately and permanently cease to use, by
                 advertising or in any manner whatsoever, any menus, recipes,
                 confidential food for formulae, equipment, methods, procedures,
                 and the techniques associated with the System, Franchisor's
                 Proprietary Marks, and Franchisor's other trade names,
                 trademarks and service marks associated with the Chesapeake
                 Bagel Bakery System. In particular, and without limitation,
                 Franchisee shall cease to use all signs, furniture, fixtures,
                 equipment, advertising materials, stationery, forms, packaging,
                 containers and any other articles which display the Proprietary
                 Marks;

             C.  Franchisee agrees, in the event Franchisee continues to operate
                 or subsequently begins to operate restaurants or other
                 businesses, not to use any reproduction, counterfeit, copy, or
                 colorable imitation of the Proprietary Marks in conjunction
                 with such other business which is likely to cause confusion or
                 mistake or to deceive, and further agrees not to utilize any
                 trade dress, designation of origin, description, or
                 representation which falsely suggests or represents an
                 association or connection with Franchisor;

             D.  Franchisee agrees, upon termination or expiration of this
                 Agreement or upon cessation of the Franchised Business at the
                 location specified in Section I hereof for any reason, whether
                 or not Franchisee continues to operate any business at such
                 location, and whether or not Franchisee owns or leases the
                 location, to make such modifications or alterations to the
                 Franchised Unit premises immediately upon termination or
                 expiration of this Agreement or cessation of operation of the
                 Franchised Business as may be necessary to prevent the
                 operation of any businesses thereon by Franchisee or others in
                 derogation of this Section XVI, and shall make such specified
                 

                                       34
<PAGE>
 
                 additional changes thereto as Franchisor may reasonably request
                 for that purpose. The modifications and alterations required by
                 this Section XVI shall include, but are not limited to, removal
                 of all trade dress, proprietary marks and other indicia of the
                 Chesapeake Bagel Bakery System;

             E.  Franchisee shall immediately pay all sums owing to Franchisor
                 and its subsidiaries and affiliates. In the event of
                 termination for any default by Franchisee, such sums shall
                 include all damages, costs and expenses, including reasonable
                 attorneys' fees, incurred by Franchisor as a result of the
                 default; and

             F.  Franchisee shall immediately turn over to Franchisor the
                 Manual, all other manuals, records, files, instructions,
                 correspondence and any and all other materials relating to the
                 operation of the Franchised Business in Franchisee's possession
                 and all copies thereof (all of which are acknowledged to be
                 Franchisor's property) and shall retain no copy or record of
                 any of the foregoing, with the exception of Franchisee's copy
                 of this Agreement, any correspondence between the parties, and
                 any other documents which Franchisee reasonably needs for
                 compliance with any provision of law.

        16.02.  Franchisor shall have the right (but not the duty) to be 
exercised by notice of intent to do so within thirty (30) days after termination
or expiration of this Agreement, to purchase any and all improvements,
equipment, advertising and promotional materials, ingredients, products,
materials, supplies, paper goods and any items bearing Franchisor's Proprietary
Marks at current fair market value. If the parties cannot agree on a fair market
value within a reasonable time, an independent appraiser shall be designated by
Franchisor, and his determination of fair market value shall be binding. If
Franchisor elects to exercise any option to purchase herein provided, it shall
have the right to set-off all amounts due from Franchisee under this Agreement
and the cost of the appraisal, if any, against any payment therefor.

        16.03.  In the event the premises are leased to Franchisee, Franchisee
shall, upon termination of this Agreement and upon request by Franchisor,
immediately assign, set over and transfer unto Franchisor, at Franchisor's sole
option and discretion, said lease and the premises, including improvements. Any
such lease entered into by Franchisee shall contain a clause specifying the
landlord's consent to assign such lease to Franchisor or its assignee in the
event this Agreement is terminated.

        16.04.  Franchisee shall pay to Franchisor all damages, costs, and 
expenses, including reasonable attorneys' fees, incurred by Franchisor in
seeking recovery of damages caused by any action of Franchisee in violation of,
or in obtaining injunctive relief for the enforcement of, any portion of this
Section XVI. Further, Franchisee acknowledges and agrees that any failure to
comply with the provisions of this Section XVI, shall result in irreparable
injury to Franchisor.

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<PAGE>
 
        16.05.  All provisions of this Agreement which, by their terms or 
intent, are designed to survive the expiration or termination of this Agreement,
shall so survive the expiration and/or termination of this Agreement.

        16.06.  Franchisee shall comply with the covenants contained in Section
XIII of this Agreement.

        16.07.  Franchisee shall execute such documents as Franchisor may 
reasonably require to effectuate termination of the franchise and Franchisee's
rights to use the trademarks and systems of Franchisor.



XVII.    TAXES, PERMITS, AND INDEBTEDNESS

        17.01.  Franchisee shall promptly pay when due all taxes, accounts and
other indebtedness of every kind incurred by Franchisee in the conduct of the
Franchised Business under this Agreement.

        17.02.  Franchisee, in the conduct of the Franchised Business, shall 
comply with all applicable laws and regulations, and shall timely obtain any and
all permits, certificates, or licenses necessary for the full and proper conduct
of the businesses operated under this Agreement, including, without limitation,
licenses to do business, trade name registrations, sales tax permits and fire
clearances.



XVIII.  INDEPENDENT CONTRACTOR AND INDEMNIFICATION

        18.01.  This Agreement does not constitute Franchisee an agent, legal
representative, joint venturer, partner, employee or servant of Franchisor for
any purpose whatsoever.  It is understood and agreed that Franchisee shall be an
independent contractor and is in no way authorized to make any contract,
agreement, warranty, or representation on behalf of Franchisor.  The parties
further agree that this Agreement does not create any fiduciary relationship
between them.

        18.02.  During the term of this Agreement and any extensions hereof, 
Franchisee agrees to take such action as Franchisor deems reasonably necessary

                                       36
<PAGE>
 
for Franchisee to inform and hold itself out to the public as an independent
contractor operating the Franchised Business pursuant to a franchise from
Franchisor, including, without limitation, exhibiting a notice of that fact at
the Franchised Business in form and substance satisfactory to Franchisor.

        18.03  Franchisee agrees to defend, indemnify and hold harmless 
Franchisor, its parent, subsidiaries and affiliates, and their respective
officers, directors, employees, agents, successors and assigns from all claims,
demands, losses, damages, liabilities, cost and expenses (including attorney's
fees and expense of litigation) resulting from, or alleged to have resulted
from, or in connection with Franchisee's operation of the Franchised Business,
including, but not limited to, any claim or actions based on or arising out of
any injuries, including death to persons or damages to or destruction of
property, sustained or alleged to have been sustained in connection with or to
have arisen out of or incidental to the Franchised Business and/or the
performance of this contract by Franchisee, its agents, employees, and/or its
subcontractors, their agents and employees, or anyone for whose acts they may be
liable, regardless of whether or not such claim, demand, damage, loss,
liability, cost or expense is caused in whole or in part by the negligence of
Franchisor, Franchisor's representative, or the employees, agents, invitees, or
licensees thereof.


        18.04  Franchisor shall advise Franchisee in the event Franchisor  
receives notice that a claim has been or may be filed with respect to a matter
covered by this Agreement, and Franchisee shall immediately assume the defense
thereof at Franchisee's sole cost and expense. In any event, Franchisor will
have the right, through counsel of its choice, to control any matter to the
extent it could directly or indirectly affect Franchisor and/or its parent,
subsidiaries or affiliates or their officers, directors, employees, agents,
successors or assigns. If Franchisee fails to assume such defense, Franchisor
may defend, settle, and litigate such action in the manner it deems appropriate
and Franchisee shall, immediately upon demand, pay to Franchisor all costs
(including attorney's fees and cost of litigation) incurred by Franchisor in
affecting such defense, in addition to any sum which Franchisor may pay by
reason of any settlement or judgment against Franchisor.

        18.05  Franchisor's right to indemnity hereunder shall exist 
notwithstanding that joint or several liability may be imposed upon Franchisor
by statute, ordinance, regulation or judicial decision.

        18.06  Franchisee agrees to pay Franchisor all expenses including 
attorney's fees and court costs, incurred by Franchisor, its parent,
subsidiaries, affiliates, and their successors and assigns to remedy any
defaults of or enforce any rights under this Agreement, effect termination of
this Agreement or collect any amounts due under this Agreement.

XIX.     APPROVALS AND WAIVERS

        19.01.  Whenever this Agreement requires the prior approval of 
Franchisor, Franchisee shall make a timely written request to Franchisor
therefor, and such approval or consent shall be in writing.

                                       37
<PAGE>
 
        19.02.  Franchisor makes no warranties or guarantees upon which 
Franchisee may rely, and assumes no liability or obligation to Franchisee or any
third party to which Franchisor would not otherwise be subject, by providing any
waiver, approval, advice, consent, or suggestions to Franchisee in connection
with this Agreement, or by reason of any neglect, delay, or denial of any
request therefor.

        19.03.  No failure of Franchisor to exercise any power reserved to it
in this Agreement, or to insist upon compliance by Franchisee with any
obligation or condition in this Agreement, and no custom or practice of the
parties at variance with the terms hereof, shall constitute a waiver of
Franchisor's right to demand exact compliance with the terms of this Agreement.
Waiver by Franchisor of any particular default shall not affect or impair
Franchisor's right in respect to any subsequent default of the same or of a
different nature, nor shall any delay, forbearance, or omission of Franchisor to
exercise any power or rights arising out of any breach or default by Franchisee
of any of the terms, provisions, or covenants of this Agreement, affect or
impair Franchisor's rights, nor shall such constitute a waiver by Franchisor of
any rights, hereunder or right to declare any subsequent breach or default.
Subsequent acceptance by Franchisor of any payments due to it shall not be
deemed to be a waiver by Franchisor of any preceding breach by Franchisee of any
terms, covenants, or conditions of this Agreement.


XX.    NOTICES

        Any and all notices required or permitted under this Agreement shall be
in writing and shall be personally delivered, sent by registered mail, or by
other means which will provide evidence of the date received to the respective
parties at the following addresses unless and until a different address has been
designated by written notice to the other party:

Notices to Franchisor:  Franchise Department
                        AFC ENTERPRISES, INC.
                        Six Concourse Pkwy., Suite 1700
                        Atlanta, Georgia  30328-5352

                        cc:  Legal Department

Notices to Franchisee:  ____________________________
                        ____________________________
                        ____________________________
                        [ATTN:]  ____________________

        All written notices and reports permitted or required to be delivered 
by the provisions of this Agreement shall be addressed to the party to be

                                       38
<PAGE>
 
notified at its most current principal business address of which the notifying
party has been notified and shall be deemed so delivered (i) at the time
delivered by hand; (ii) one (1) business day after sending by telegraph,
facsimile or comparable electronic system; or (iii) if sent by registered or
certified mail or by other means which affords the sender evidence of delivery,
on the date and time of receipt or attempted delivery if delivery has been
refused or rendered impossible by the party being notified.


XXI.     SEVERABILITY AND CONSTRUCTION


        21.01.  Except as expressly provided to the contrary herein, each 
section, paragraph, part, term, and/or provision of this Agreement shall be
considered severable; and if, for any reason, any section, part, term, and/or
provision herein is determined to be invalid and contrary to, or in conflict
with, any existing or future law or regulation by a court or agency having valid
jurisdiction, such shall not impair the operation, or have any other effect
upon, such other portions, sections, parts, terms, and/or provisions of this
Agreement as may remain otherwise intelligible, and the latter shall continue to
be given full force and effect to bind the parties hereto; and said invalid
portions, sections, parts, terms, and/or provisions shall be deemed not to be
part of this Agreement.

        21.02.  Except as has been expressly provided to the contrary herein,
nothing in this Agreement is intended, nor shall be deemed, to confer upon any
person or legal entity other than Franchisee, Franchisor, Franchisor's officer,
directors, and employees, and Franchisee's permitted and Franchisor's respective
successors and assigns, any rights or remedies under or by reason of this
Agreement.

        21.03.  All captions in the Agreement are intended solely for the 
convenience of the parties, and none shall be deemed to affect the meaning or
construction of any provision hereof.

        21.04.  All references herein to the masculine, neuter or singular 
shall be construed to include the masculine, feminine, neuter or plural, where
applicable, and all acknowledgments, promises, covenants, agreements and
obligations herein made or undertaken by Franchisee shall be deemed jointly and
severally undertaken by all the parties hereto on behalf of Franchisee.

        21.05.  This Agreement may be executed in counterparts, and each copy so
executed shall be deemed an original.


XXII.    ENTIRE AGREEMENT:  SURVIVAL

        22.01.  This Agreement, the documents referred to herein, the 
Development Agreement, if any, and the exhibits hereto, constitute the entire,
full and complete agreement between Franchisor and Franchisee concerning the
subject matter hereof and supersede any and all prior agreements. Except for
those permitted to be made unilaterally by Franchisor hereunder, no amendment,
change, modification or variance of this Agreement shall be binding on either
party unless in writing and executed by Franchisor and Franchisee.
Representations by either party, whether oral, in writing, electronic or
otherwise, that are not set forth in this Agreement shall not be binding upon
the party alleged to have made such representations and shall be of no force or
effect.

                                       39
<PAGE>
 
        I have read this Section 22.01 and agree that I have not been induced
by and am not relying upon any representation not contained in this Agreement.

_________________________________,  Franchisee



        22.02.  Notwithstanding anything herein to the contrary, upon the 
termination of this Agreement for any reason whatsoever (including the execution
of a subsequent Franchise Agreement pursuant to the provisions of Sections
2.02.B and 14.03.F), or upon the expiration of the Term hereof, any provisions
of this Agreement which, by their nature, extend beyond the expiration or
termination of this Agreement, shall survive termination or expiration and be
fully binding and enforceable as though such termination or expiration had not
occurred.


XXIII.  ACKNOWLEDGMENTS

        23.01.  Franchisee acknowledges that Franchisee has conducted an
independent investigation of the Chesapeake Bagel Bakery franchise and
recognized that the business venture contemplated by this Agreement involves
business risks and Franchisee's success will be largely dependent upon the
ability of the Franchisee as an independent business entity.

FRANCHISOR EXPRESSLY DISCLAIMS THE MAKING OF, AND FRANCHISEE ______ACKNOWLEDGES
THAT FRANCHISEE HAS NOT RECEIVED, ANY WARRANTY OR GUARANTY, EXPRESSED OR 
IMPLIED, AS TO THE POTENTIAL VOLUME, PROFITS OR SUCCESS OF THE BUSINESS VENTURE 
CONTEMPLATED BY THIS AGREEMENT.

Franchisee must initial __________

        23.02. FRANCHISEE ACKNOWLEDGES THAT FRANCHISEE HAS RECEIVED A COMPLETED
COPY OF THIS AGREEMENT, THE EXHIBITS HERETO, IF ANY, AND THE AGREEMENTS RELATING
THERETO, IF ANY, AT LEAST FIVE (5) BUSINESS DAYS PRIOR TO THE DATE ON WHICH THIS
AGREEMENT WAS EXECUTED. FRANCHISEE

                                       40
<PAGE>
 
FURTHER ACKNOWLEDGES THAT FRANCHISEE HAS RECEIVED THE DISCLOSURE DOCUMENT
REQUIRED BY THE TRADE REGULATION RULE OF THE FEDERAL TRADE COMMISSION ENTITLED
"DISCLOSURE REQUIREMENTS AND PROHIBITIONS CONCERNING FRANCHISING AND BUSINESS
OPPORTUNITY VENTURES" AT LEAST TEN (10) BUSINESS DAYS PRIOR TO THE DATE ON WHICH
THIS AGREEMENT WAS EXECUTED.


Franchisee must initial _________

        23.03.  FRANCHISEE ACKNOWLEDGES THAT FRANCHISEE HAS READ AND
UNDERSTOOD THIS AGREEMENT, THE EXHIBITS HERETO, IF ANY, AND AGREEMENTS RELATING
THERETO, IF ANY, AND THAT FRANCHISOR HAS ACCORDED FRANCHISEE AMPLE TIME AND
OPPORTUNITY AND HAS ENCOURAGED FRANCHISEE TO CONSULT WITH ADVISORS OF
FRANCHISEE'S OWN CHOOSING ABOUT THE POTENTIAL BENEFITS AND RISKS OF ENTERING
INTO THIS AGREEMENT.

Franchisee must initial _________

        23.04.  FRANCHISEE RECOGNIZES AND UNDERSTANDS THAT IT MAY INCUR
OTHER EXPENSES AND/OR OBLIGATIONS AS PART OF THE INITIAL INVESTMENT IN THE
FRANCHISED BUSINESS WHICH THE TERMS OF THIS AGREEMENT MAY NOT _____ ADDRESS, AND
WHICH INCLUDE WITHOUT LIMITATION: OPENING ADVERTISING, EQUIPMENT, FIXTURES,
OTHER FIXED ASSETS, CONSTRUCTION, LEASEHOLD IMPROVEMENTS AND DECORATING COSTS AS
WELL AS WORKING CAPITAL NECESSARY TO COMMENCE OPERATIONS.

Franchisee must initial _________

XXIV.  APPLICABLE LAW:  VENUE

        24.01.  Applicable Law.  This Agreement takes effect upon its 
acceptance and execution by Franchisor and shall be interpreted and construed
under the laws of the State of Georgia which laws shall prevail in the event of
any conflict of law (without regard to, and without giving effect to, the
application of Georgia choice of law or conflict of law rules) except to the
extent governed by the U. S. Trademark Act of 1946, 15 U.S.C. (S) 1051, et seq.
(the " Lanham Act") as amended; provided, however, that if the covenants in
Article XIII of this Agreement would not be enforceable under the laws of
Georgia, and the Franchised Unit is located outside of Georgia, then such
covenants shall be interpreted and construed under the laws of the state in
which the Franchised Unit is located. Nothing in this Section XXV is intended by
the parties to subject this Agreement to any franchise or similar law, rule, or
regulation of the State of Georgia to which this Agreement would not otherwise
be subject.

        24.02.  The parties agree that any action brought by Franchisee against
Franchisor in any court, whether federal or state, shall be brought within such
state and in the judicial district in which Franchisor has its principal place
of business.  Any action brought by Franchisor against Franchisee in any court,
whether federal or state, may be brought within the state and in the judicial

                                       41
<PAGE>
 
district in which Franchisor has its principal place of business. Franchisee
hereby consents to personal jurisdiction and venue in the state and judicial
district in which Franchisor has its principal place of business.

        24.03.  No right or remedy herein conferred upon or reserved to 
Franchisor is exclusive of any other right or remedy herein, or by law or equity
provided or permitted; but each shall be cumulative of any other right or remedy
provided in this Agreement

        24.04.  Nothing herein contained shall bar Franchisor's right to obtain
injunctive relief against threatened conduct that will cause it loss or damages,
under the usual equity rules, including the applicable rules for obtaining
restraining orders and preliminary injunctions.

        24.05.  Any and all claims and actions arising out of or relating to 
this Agreement (including, but not limited to, the offer and sale of this
franchise), the relationship of Franchisee and Franchisor, or Franchisee's
operation of the Franchised Unit, brought by Franchisee shall be commenced
within eighteen (18) months from the occurrence of the facts giving rise to such
claim or action, or such claim or action shall be barred.

        24.06.  Franchisor and Franchisee hereby waive to the fullest extent 
permitted by law any right to or claim of any consequential, punitive, or
exemplary damages against the other, and agree that in the event of a dispute
between them each shall be limited to the recovery of any actual damages
sustained by it.


XXV.    CORPORATE FRANCHISEE

        In the event the Franchisee named herein is a corporation at the time of
execution of this Agreement, it is warranted, covenanted and represented to
Franchisor that:

        25.01.  All of the issued and outstanding stock of Franchisee is owned,
legally and beneficially, by the person or persons listed on Exhibit "B"
attached hereto.

        25.02.  The above-named person or persons has (have) individually, and
jointly and severally, executed this Agreement, and such person, or one of such
persons, is and shall be the chief executive officer of the Franchisee
corporation, holding such corporate office or offices as may be necessary to
maintain and exercise the actual power and authority actively to direct the
affairs of the Franchisee.

        25.03.  Franchisee is validly incorporated and duly existing under the
laws of the State of    , is duly qualified to conduct business therein, and has
its principal place of business at   . Franchisee shall promptly notify 
Franchisor in writing of any change thereto during the term of this Agreement.

                                       42
<PAGE>
 
                 {SIGNATURE PAGE TO FRANCHISE AGREEMENT FOLLOWS}

                                       43
<PAGE>
 
        IN WITNESS WHEREOF, the parties hereto, intending to be legally bound 
hereby, have duly executed, sealed, and delivered this Agreement in triplicate
on the day and year first above-written.



WITNESS:                                FRANCHISOR:
                                        AFC ENTERPRISES, INC.


__________________________              By:  __________________________________

__________________________



WITNESS:                                FRANCHISEE:



__________________________              By:  __________________________________

__________________________



                     {SIGNATURE PAGE TO FRANCHISE AGREEMENT}

                                       44
<PAGE>
 
                                  EXHIBIT "A"

                            CHESAPEAKE BAGEL BAKERY
                              FRANCHISE AGREEMENT

                          NOTICE OF COMMENCEMENT DATE


Name of Franchisee: _______________________________________________________

Franchise Agreement Dated: ________________________________________________

Franchise Premises Address: _______________________________________________

___________________________________________________________________________

___________________________________________________________________________

Store Number: _____________________________________________________________



NOTICE is hereby given to the abovementioned Franchisee pursuant to Section 2.01
of the Franchise Agreement that the Term of the abovementioned Franchise
Agreement commenced on ________________, 19___, and that the Term shall expire
on ________________, _____, unless the Franchise Agreement is terminated
earlier, pursuant to its terms and conditions.



                                        AFC ENTERPRISES, INC.


                                        By:  ___________________________________
                                        Title:  ________________________________
                                        Date of Notice:  _______________________

                                       45
<PAGE>
 
                                  EXHIBIT "B"

                          SHAREHOLDERS OF FRANCHISEE

                          (For Corporate Franchisees)


         Name of              Number of       % Ownership
         Shareholders         Shares          of Franchisee      Title
         ------------         ------          -------------      -----

                                       46
<PAGE>
 
                                  EXHIBIT "C"
                                  -----------
                                PROTECTED AREA
                                -------------- 

                                       47

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FINANCIAL
STATEMENTS OF THE COMPANY FOR THE YEAR ENDED DECEMBER 28, 1997 AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-28-1997
<PERIOD-END>                               DEC-30-1996
<CASH>                                          32,964
<SECURITIES>                                         0
<RECEIVABLES>                                   17,406
<ALLOWANCES>                                     4,624
<INVENTORY>                                      4,447
<CURRENT-ASSETS>                                48,930
<PP&E>                                         295,562
<DEPRECIATION>                                  87,755
<TOTAL-ASSETS>                                 380,002
<CURRENT-LIABILITIES>                           66,747
<BONDS>                                        243,882
                                0
                                          0
<COMMON>                                           344
<OTHER-SE>                                      48,115
<TOTAL-LIABILITY-AND-EQUITY>                   380,002
<SALES>                                        403,285
<TOTAL-REVENUES>                               483,348
<CGS>                                          131,374
<TOTAL-COSTS>                                  443,178
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 1,214
<INTEREST-EXPENSE>                              20,645
<INCOME-PRETAX>                                 19,525
<INCOME-TAX>                                     8,525
<INCOME-CONTINUING>                             11,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    11,000
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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