PREMIUM CIGARS INTERNATIONAL LTD
SB-2/A, 1997-07-28
TOBACCO PRODUCTS
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      As filed with the Securities and Exchange Commission on July 28, 1997
    

                                                      Registration No. 333-29985

                       Securities and Exchange Commission
                             Washington, D.C. 20549

   
                                   Form SB-2/A
                                 Amendment No. 2
    


             Registration Statement under the Securities Act of 1933

                       PREMIUM CIGARS INTERNATIONAL, LTD.
             (Exact name of registrant as specified in its charter)


            Arizona                        2121                  86-0846405
   State or jurisdiction of    (Primary Standard Industrial     (IRS Employer
incorporation or organization)  Classification Code Number)  Identification No.)

Premium Cigars International, Ltd.          Steven A. Lambrecht, CEO
15651 North 83rd Way, Suite 3               15651 North 83Rd Way, Suite 3
Scottsdale, Arizona  85260                  Scottsdale, Arizona  85260
(602) 922-8887                              (602) 922-8887
(Address, including zip code, and telephone (Name, address, and telephone number
number, including, area code, of            of agent for service)
registrant's principal executive office)

                                   Copies to:

   
Charles R. Berry, Esq.                      Christian J. Hoffmann, III, Esq.
Michael F. Patterson, Esq.                  Streich Lang, P.A.
Titus, Brueckner & Berry, P.c.              Renaissance One
7373 North Scottsdale Road, Suite B-252     Two North Central Avenue
Scottsdale Centre                           Phoenix, Arizona  85004-2391
Scottsdale, Arizona 85253                   (602) 229-5200
(602) 483-9600
    

Approximate  date of proposed  sale to the public:  As soon as  practical  on or
after the effective date of this Registration Statement. If any securities being
registered  on this Form are to be  offered  on a delayed  or  continuous  basis
pursuant to Rule 415 under the Securities Act, check the following box. [X]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]
<PAGE>
If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. [ ]

                         Calculation of Registration Fee
<TABLE>
<CAPTION>
   
=================================================================================================
                                                      Proposed   Proposed           Amount
Title of each                       Number of         Offering   Maximum            of
class of securities                 Securities to be  Price Per  Aggregate          Registration
to be registered                    Registered        Share(1)   Offering Price(1)  Fee
- ------------------------------------------------------------------------------------------------
<S>                                 <C>                <C>       <C>                <C>       
Common Stock, no par value          2,185,000(2)       $5.25     $11,471,250        $ 3,476.14

Representative's Warrants             170,989(3)       $ .01     $     1,710        $         (4)

Common Stock, no par value            170,989(5)       $8.40     $ 1,436,308        $   435.24
                                                                 -----------        ----------
                  TOTALS:                                        $12,909,268        $ 3,911.38(6)

=================================================================================================
</TABLE>
(1)      Estimated  solely  for  purposes  of  computing  the  registration  fee
         pursuant to Rule 457.
(2)      Includes   285,000   additional   shares  of  Common  Stock  which  the
         underwriter has the right to purchase to cover over-allotments, if any.
(3)      Representative's  warrants  exercisable at  160% of the offering price.
         Excludes  over-allotments,  if any, and includes 19,011 bridge warrants
         issued to William B. McKee, which are exercisable at $5.25 per share.
(4)      Pursuant to Rule 457(g) no fee is being paid.
(5)      Issuable upon exercise of representative's warrants.
(6)      $4,158.49 was paid with our initial filing.

         The Registrant hereby amends this  registration  statement on such date
or dates as may be necessary to delay its  effective  date until the  Registrant
shall file a further amendment which specifically  states that this registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the Securities  Act of 1933 or until this  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
    
                                        i
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.

                              CROSS-REFERENCE SHEET
<TABLE>
<CAPTION>
               FORM SB-2 ITEM NUMBER AND CAPTION                  LOCATION OF CAPTION IN PROSPECTUS

<S>                                                             <C>                             
   
1.   Front of Registration Statement and Outside Front Cover    
     Page of Prospectus.......................................  Outside Front Cover Page

2.   Inside Front and Outside Back Cover Pages of Prospectus..  Inside Front and Outside Back Cover

3.   Summary Information and Risk Factors.....................  Prospectus Summary; Risk Factors

4.   Use of Proceeds..........................................  Use of Proceeds

5.   Determination of Offering Price..........................  Outside Front Cover Page

6.   Dilution.................................................  Dilution

7.   Selling Security Holders ................................  Not Applicable, but see Interim Financing          
                                                                -- Delayed Offering By Warrant Holders

8.   Plan of Distribution.....................................  Outside Front Cover Page; Underwriting

9.   Legal Proceedings........................................  Legal Matters

10.  Directors, Executive Officers, Promoters and Control       
     Persons..................................................  Management; Principal Shareholders

11.  Security Ownership of Certain Beneficial Owners and        
     Management...............................................  Principal Shareholders; Certain Transactions

12.  Description of the Securities............................  Description of Securities

13.  Interests of Named Experts and Counsel...................  Legal Matters; Experts

14.  Disclosure of Commission Position on Indemnification for   
     Securities Act Liabilities...............................  Management

15.  Organization Within Last Five Years......................  Management; Principal Shareholders; Certain
                                                                Transactions

16.  Description of Business..................................  Prospectus Summary; Business

17.  Management's Discussion and Analysis or Plan of            
     Operations...............................................  Management's Discussion and Analysis of Financial
                                                                Conditions and Results of Operations             

18.  Description of Property..................................  Business

19.  Certain Relationships and Related Transactions...........  Certain Transactions

20.  Market for Common Equity and Related Stockholder 
     Matters..................................................  Outside Front Cover Page; Risk Factors

21.  Executive Compensation...................................  Management

22.  Financial Statements.....................................  Financial Statements

23.  Engagement of Independent Accountants....................  Engagement of Independent Accountants
    
</TABLE>
                                       iv
<PAGE>
   
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF ANY OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

                   SUBJECT TO COMPLETION DATED JULY 28, 1997

                                                         Initial Public Offering
                                                                      Prospectus


                                   [PCI logo]


                        1,900,000 shares of Common Stock
                                 $5.25 per share


We distribute  moderately priced premium cigars and other cigars, which are sold
from our humidors  placed  primarily in convenience  stores in the United States
and Canada.

This is our initial public  offering,  and no public market currently exists for
our shares.  The offering price may not reflect the market price of shares after
the offering.

        -----------------------------------------------------------------
                            Proposed Trading Symbols:
        NASDAQ SmallCap Market(sm) -     PCIG Boston Stock Exchange - PCI
        -----------------------------------------------------------------
                              Terms of the Offering
- --------------------------------------------------------------------------------
                                    Price to   Underwriting discounts  Proceeds
                                   the Public     and commissions       to PCI 
                                   ----------     ---------------       ------ 

Per Share.......................     $5.25             $.525            $4.725
Total (3).......................    $9,975,000        $997,500        $8,977,500
- --------------------------------------------------------------------------------

   From the net proceeds, we expect to pay offering expenses of $674,250. The
     underwriters have a right to purchase up to 285,000 additional shares.
        For indemnification and other arrangements with the underwriters,
                         see "Underwriting" at page ___.
          ------------------------------------------------------------
       This Investment Involves a High Degree of Risk. You Should Purchase
        Shares Only If You Can Afford a Complete Loss. See "Risk Factors"
                             Beginning on Page ___.

     Neither the Securities and Exchange Commission nor any state securities
     commission has approved or disapproved these securities, or determined
      if this Prospectus is truthful or complete. Any representation to the
                         contrary is a criminal offense.
- --------------------------------------------------------------------------------

                          Underwriting: Firm Commitment

W.B. MCKEE SECURITIES, INC.

                        KASHNER DAVIDSON SECURITIES CORP.

                                August ___, 1997
<PAGE>
                              [INSIDE FRONT COVER]

[picture of typical PCI  plexiglass  humidor  with  magazine  rack and  magazine
typically sold from rack as used in convenience stores]

[caption:]  Typical  plexiglass  humidor with magazine rack used in  convenience
stores.

[lit cigar in background (no caption)]
                                       ii
<PAGE>
                          [INSIDE FRONT COVER FOLD OUT]

[pictures of five-SKU and  three-SKU  hand-crafted  wood  humidors with magazine
racks and typical cigar-related magazines sold from racks]

[caption:]  Typical five-SKU and three-SKU wood humidors with magazine racks and
magazines.

[picture of clerk with on-counter humidor in convenience store]

[caption:] Typical location of humidor and magazine rack in convenience store.

[picture   of   7-Eleven(TM)   advertisement   currently   appearing   in  cigar
aficionado(tm) magazine featuring PCI cigar]

[caption:]  Advertisement  currently appearing in Cigar Aficionado(TM)  magazine
featuring PCI cigar.

[PCI logo (no caption)]

[picture of lit cigar in background (no caption)]

[flat reproduction of six pci-designed cigar bands]

[caption:] PCI-designed cigar bands.
                                       iii
<PAGE>
                Special Note Regarding Forward-looking Statements

         Some  of  the  statements  contained  in  this  Prospectus,   including
information  incorporated  by reference,  discuss future  expectations,  contain
projections  of results of  operation  or  financial  condition  or state  other
"forward-looking" information. Those statements are subject to known and unknown
risks,  uncertainties  and other factors that could cause the actual  results to
differ materially from those contemplated by the statements. The forward-looking
information  is  based  on  various  factors  and  was  derived  using  numerous
assumptions.

         Important  factors  that  may  cause  actual  results  to  differ  from
         projections include, for example,

         o        the  success  or  failure  of our  efforts  to  implement  our
                  business strategy;
         o        our ability to raise sufficient capital to purchase cigars and
                  humidors to meet any unanticipated increase in  the aggressive
                  "roll-out" schedules required by our contracts and commitments
                  with stores and distributors;
         o        the  effect  of  a  settlement  announced  June  20,  1997  of
                  litigation among 40 States and major U.S. tobacco companies;
         o        our ability to buy quality premium cigars at favorable prices;
         o        our ability to negotiate and maintain  favorable  distribution
                  arrangements   with  stores  affiliated  with  major  national
                  convenience store chains;
         o        the effect of changing economic conditions;
         o        any  decision  by major  retail  chains to remove all  tobacco
                  products from  their  shelves  or  place  our  humidors  in  a
                  disadvantageous location within their stores;
         o        changes  in  government  regulations,  tax rates  and  similar
                  matters;
         o        our ability to attract and retain quality employees ;
         o        the decline in popularity of cigar smoking; and
         o        other risks which may be described in our future  filings with
                  the  SEC.  We  do  not   promise  to  update   forward-looking
                  information   to   reflect   actual   results  or  changes  in
                  assumptions   or  other   factors   that  could  affect  those
                  statements.
                                       vi
<PAGE>
                               PROSPECTUS SUMMARY

         This summary highlights  selected  information  contained  elsewhere in
this  Prospectus.  It is not complete and may not contain all of the information
that is important to you. To understand this offering fully, you should read the
entire   Prospectus   carefully,   including  the  risk  factors  and  financial
statements.

                                       PCI


Offices:                   Premium Cigars International, Ltd. ("PCI") , Suite 3,
                           15651  North  83rd Way,  Scottsdale,  Arizona  85260,
                           telephone  (602)  922-8887,  or  toll-free  at  (888)
                           724-1001.

Our Business:              We distribute cigars throughout the United States and
                           Canada.  We had placed our PCI Cigar  Program,  which
                           includes  supplying  humidors,  cigars,  service  and
                           information,  in over  1,550  stores  as of June  30,
                           1997. We are currently expanding with national retail
                           and  distribution  accounts in both the United States
                           and  Canada.  Our  mission  is to place our PCI Cigar
                           Program in every  convenience,  gas and  high-traffic
                           retail outlet.

Our Concept:               Premium  cigars  are a  luxury  item  and  are  often
                           purchased on impulse.  We seek to  capitalize  on the
                           recent   growth  of  the  premium   cigar  market  by
                           introducing  our  PCI  Cigar  Program  to  additional
                           convenience  stores.  Based on  reports  by the Cigar
                           Association of America,  following several decades of
                           decline,  premium  cigar  sales in the United  States
                           increased by 10.7% in 1993,  14.5% in 1994,  30.5% in
                           1995 and an estimated 67.0% in 1996.                 

The PCI Cigar              Our complete PCI Cigar Program includes:
Program:
                           o  imported,  hand-rolled short, medium and long-leaf
                              filler premium cigars from the Dominican Republic,
                              Honduras, Mexico, Nicaragua and the Philippines;
                           o  domestic machine-made mass market cigars;
                           o  in-store,  countertop,  custom made,  hand-crafted
                              wood and plexiglass humidors;
                           o  training materials and  telemerchandising  support
                              to   individual   stores;   
                           o  point-of-purchase   information  cards  and  cigar
                              magazine  racks;  
                           o  telemerchandising for order fulfillment;
                           o  large,  "walk-in" humidors for distribution center
                              cigar inventory storage; and
                           o  spokesman  relationship  with Arie  Luyendyk,  the
                              recent winner of the Indianapolis 500.

Our Customers:             We  sell   virtually   all  of  our  cigars   through
                           convenience stores, including stores affiliated with:
                           The Southland  Corporation and Southland Canada, Inc.
                           which do business as 7-Eleven(TM);  AM/PM(TM); Circle
                           K(TM);  Associated  Grocers;  SuperValu(TM)(1);   and
                           stores supplied by the McLane Compan

Our Cigars:                We distribute  name-brand  and our own  private-label
                           cigars from our humidors.  Premium  cigars  generally
                           retail from $1 to more than $20. We distribute low to
                           medium-priced premium cigars,  primarily in the $1 to
                           $8 price range. We also distribute mass market cigars
                           at around $1.

                           ---------------------------------
                                (1)    Believed  to  be   trademarks   of  third
                           parties.  We have no ownership interest in any of the
                           intellectual   property  indicated  by  trademark  or
                           service mark symbols in this Prospectus.
<PAGE>
Our History:               Because   premium   cigars   require   special   care
                           (including   humidified  storage)  and  knowledgeable
                           sales personnel, they were traditionally sold only in
                           tobacco  specialty  shops. In June 1996,  Colin Jones
                           and   Greg   Lambrecht,   our  Vice   Presidents   of
                           International  and National  Sales,  developed  their
                           concept  of  selling  premium  cigars  from  in-store
                           humidors through convenience stores,  grocery stores,
                           and other retail outlets. They introduced the concept
                           through  their  wholly-owned  companies  J&M and Rose
                           Hearts  (see  below)  first in Canada and then in the
                           northwest United States.

CAN-AM;                    In December 1996, we acquired all of the  outstanding
Rose Hearts;               stock of CAN-AM  International  Investments  Corp., a
And J&M:                   British  Columbia  (Canada)  corporation.  CAN-AM had
                           previously    acquired    the   cigar    distribution
                           operations,  including cigar  accounts,  humidors and
                           inventory,   of  Rose  Hearts,   Inc.,  a  Washington
                           corporation  wholly-owned  by Greg  Lambrecht and J&M
                           Wholesale,   Ltd.,   a  British   Columbia   (Canada)
                           corporation  wholly-owned  by Colin Jones.  J&M began
                           distributing   cigars   in   convenience   stores  in
                           Vancouver,  B.C.,  Canada in June 1996.  Rose  Hearts
                           began its cigar  distribution in Seattle,  Washington
                           in late summer 1996.                                 
                           
Current                    Currently,   we  distribute   cigars  to  over  1,550
Operations:                convenience stores and other retailers in:          
                           
                           Canada:         British      Columbia,       Alberta,
                                           Saskatchewan, Manitoba and Ontario.
                           United States:  Washington,    Oregon,    California,
                                           Arizona,   Kansas,   Missouri,  Utah,
                                           Idaho,  Alaska,   Nevada,   Oklahoma,
                                           Texas, Maryland,  Virginia, Colorado,
                                           Illinois,    Michigan,     Wisconsin,
                                           Nebraska,    Georgia,   Montana   and
                                           Florida.

                           We have  established  our PCI Cigar Program to supply
                           cigars and in-store humidors for direct shipments and
                           delivery and in-store  merchandising  in  convenience
                           stores affiliated with  certain  national  chains. In
                           most instances we have "master" agreements with, have
                           negotiated   and  approved   standard  form  retailer
                           agreements  with,  or have other  arrangements  with,
                           these   national   accounts.    We   have   developed
                           relationships  with several  cigar  suppliers and are
                           expanding our sources for cigars and accessories. 
                                       2
<PAGE>
                                  The Offering

Securities offered........................  1,900,000 shares

Shares outstanding
  at July 28, 1997:.......................  1,480,500 shares

Shares to be outstanding
  after the offering......................  3,380,500 shares

Warrants Outstanding
  at July 28, 1997:.......................  380,226 Common Stock
                                            Purchase Warrants

Total public price........................  $9,975,000

Underwriters' discount....................  $  997,500

Net proceeds..............................  $8,977,500

Estimated offering expenses...............  $  674,250

Over-allotment............................  Up to  285,000 shares;  if  the full
                                            over-allotment  is  purchased by the
                                            underwriters,   the   total   public
                                            offering     price,     underwriting
                                            discount,  and net proceeds  will be
                                            $11,471,250;     $1,147,125;     and
                                            $10,324,125, respectively.

Use of proceeds...........................  We intend to  use offering  proceeds
                                            to expand  the PCI Cigar  Program by
                                            purchasing   humidors,   cigars  and
                                            accessories;  repaying indebtedness;
                                            funding   sales  and  marketing  and
                                            providing working capital.

Risk factors..............................  Investing  in  our  shares  is  very
                                            risky,  and  you  should  be able to
                                            bear  a   complete   loss   of  your
                                            investment. See Risk Factors."

Proposed market symbols:
Nasdaq SmallCap Market(sm)................. PCIG.

Boston Stock Exchange...................... PCI.
                                        3
<PAGE>
                   SUMMARY CONSOLIDATED FINANCIAL INFORMATION

         The following financial information reflects the operations of PCI (and
its predecessor  operations) for the period from June 1, 1996 to March 31, 1997.
This  summary  financial  information  has been  derived  from the  consolidated
financial   statements  of  PCI  and  subsidiary  which  appear  later  in  this
Prospectus.  This data  should be read in  conjunction  with those  consolidated
financial statements and related notes.

                                                          Operations
                                                         June 1, 1996
                                                              to
                                                        March 31, 1997
                                                        --------------



Consolidated Statement of Operations Data:         Historical     Pro Forma
                                                   ----------     ---------
                                                                 (unaudited) 

Sales .........................................    $  845,571     $ 845,571

Net loss ......................................   ($  153,517)   ($  361,217)(2)

Net loss per share (1) ........................   ($      .10)   ($      .10)

Weighted average of shares outstanding (1) ....     1,480,500      3,741,715


                                                         March 31, 1997
                                                         --------------

Consolidated Balance Sheet Data:                   Historical       Pro Forma(3)
                                                   ----------       ---------

Working capital ............................      ($   82,169)       $9,014,631

Total assets ...............................       $  523,461        $9,566,711

Total liabilities ..........................       $  459,928        $  349,928

Accumulated deficit ........................      ($  153,517)      ($  153,517)

Shareholders' equity .......................       $   63,533        $9,216,783

Net tangible book value per share ..........      ($      .02)       $     2.45


(1)      Shares  of  Common  Stock  issued  to  founders  at the  time of  PCI's
         organization  are treated as  outstanding  since  inception;  Pro Forma
         includes issuance of 1,900,000 shares in the offering and conversion of
         361,215  bridge  warrants  and  excludes  conversion  of 19,011  bridge
         warrants issued to William B. McKee.
         
(2)      As adjusted to give effect to  additional  executive  compensation  and
         management  fees (see  "Management  --  Executive  Compensation"),  and
         assumes repayment of indebtedness.

(3)      As  adjusted  to give effect to the  offering  and  exercise of 361,215
         bridge warrants.
                                        4
<PAGE>
                                  RISK FACTORS

         Investing in PCI's  Shares is very risky.  You should be able to bear a
complete loss of your investment.  You should  carefully  consider the following
factors, among others.

Recently Organized         PCI was  organized in  December,  1996 and acquired a
Business; Losses During    cigar  distribution  business  which  began  in June,
Start-up Operations.       1996. PCI, its subsidiary CAN-AM, and the predecessor
                           cigar distribution operations of J&M and Rose Hearts,
 We have incurred          incurred  losses of $153,517,  or $.10 per share,  on
 losses since we           revenues  of  $845,571,  for the period  from June 1,
 began doing               1996   (inception)  to  March  31,  1997.  The  rapid
 business.                 expansion   in   our   accounts   since   March   has
                           substantially increased our expenses, and we have not
                           yet  realized  increased  revenues.  Our  ability  to
                           operate  profitably  depends on increasing  our sales
                           and distribution outlets,  achieving sufficient gross
                           profit margins, and  a  continuing demand for premium
                           cigars.   PCI  is  also  subject  to  business  risks
                           associated with new business  enterprises.  We cannot
                           assure  you  that PCI will  operate  profitably.  See
                           "Selected   Historical  and  Pro  Forma  Consolidated
                           Financial Information";  "Management's Discussion and
                           Analysis of Results of Operations."
                           
 We had a working          At March  31,  1997,  PCI had a net  working  capital
 capital deficit at        deficit of approximately $82,169. Our operations were
 our fiscal year end,      financed to that date through  private  placements of
 and we have met           our shares in 1997,  which  generated net proceeds of
 capital needs with        approximately  $207,050.  From April to June 1997, we
 private sales of          obtained debt financing by issuing bridge notes which
 securities.               generated  net  proceeds  of  $810,000, virtually all
                           of which  was used to expand  operations.  We have no
                           plans to obtain  additional  outside capital after we
                           complete this offering. However, we cannot assure you
                           that we will  not need  additional  funds or that any
                           needed  funds  will  be  available,  if  at  all,  on
                           acceptable  terms. If we need additional  funds,  our
                           inability  to raise  them  will  have a very  adverse
                           effect  on  our  operations.  If we  raise  funds  by
                           selling  equity  securities,  sales may  dilute  your
                           share  ownership.  See  "Management's  Discussion and
                           Analysis of Results of Operations."
                           
40-State Tobacco           On June 20, 1997 the  Attorneys  General of 40 States
Litigation - Proposed      and the major United States  cigarette  manufacturers
Settlement.                announced a proposed settlement of a lawsuit filed by
                           the  States.  The  proposed  settlement,  which  will
 The effect, if any,       require that the United States  Congress take certain
 of this settlement on     action, is complex and may change significantly or be
 the cigar industry is     rejected.   However,   the  proposal   would  require
 uncertain.                significant   changes  in  the  way   United   States
                           cigarette  and tobacco  companies do business.  Among
                           other things: the tobacco companies will pay hundreds
                           of  billions  of  dollars;  the  FDA  could  regulate
                           nicotine  as  a  drug;   class  action  lawsuits  and
                           punitive  damages  would be  banned;  cigarettes  and
                           smokeless  tobacco  could only be sold  behind  store
                           counters,   with   no   self-service;   and   tobacco
                           billboards and sporting event  sponsorships  would be
                           prohibited.  The  potential  impact,  if any,  of the
                           settlement  and  related  legislation  on  the  cigar
                           industry is  uncertain.  See  "Business -- Government
                           Regulation;  Tobacco Industry Litigation."  

Extensive and              The tobacco  industry in general has been  subject to
Increasing Regulation      extensive  federal,  state and local  regulation  and
and Taxation of            taxation. Recent trends have increased regulation and
Tobacco Products.          taxation of the tobacco industry. Although regulation
                           initially focused on cigarette manufacturers,  it has
                           begun to have a broader  impact on the  industry as a
                           whole,  and may focus more  directly on cigars in the
                           future.  Cigars are subject to federal  excise  taxes
                           which  vary  according  to the type and weight of the
                           cigar.  The recent  increase in  popularity of cigars
                           could lead to an increase in regulation  and taxation
                           of cigars.                                           
                                        5
<PAGE>
 Federal legislation       A variety of bills  relating  to tobacco  issues have
 has been introduced       been introduced in the U.S. Congress, including bills
 to regulate many          that would:                                      
 aspects of the            o  prohibit  the  advertising  and  promotion  of all
 tobacco industry.            tobacco  products or restricted or eliminated  the
                              deductibility of such advertising expense,        
                           o  increase    labeling   requirements   on   tobacco
                              products to include, among other things, addiction
                              warnings and lists of additives and toxins,       
                           o  shift regulatory  control of  tobacco products and
                              advertisements   from  the  U.S.   Federal   Trade
                              Commission  (the "FTC") to the U.S.  Food and Drug
                              Administration (the "FDA"),                       
                           o  increase tobacco excise taxes, and               
                           o  require  tobacco  companies to pay for health care
                              costs  incurred  by  the  federal   government  in
                              connection with tobacco related diseases.         
                           Hearings   have  been  held  on   certain   of  these
                           proposals;  however, to date, none of these proposals
                           has been passed by  Congress.  If  enacted,  these or
                           similar proposals may adversely affect our results of
                           operations or financial  condition.  See "Business --
                           Government Regulations."

 State and local           A majority of states restrict or prohibit  smoking in
 regulation and            certain  public  places  and  restrict  the  sale  of
 taxation of               tobacco  products to minors.  Local  legislative  and
 smoking is                regulatory bodies have increasingly  moved to curtail
 pervasive and             smoking by prohibiting  smoking in certain  buildings
 increasing, and           or areas or by requiring  designated "smoking" areas.
 public pressure for       Several states currently prohibit  self-service sales
 more regulation           or  restrict   point-of-sale   placement  of  tobacco
 exists.                   products.  Further  restrictions  of a similar nature
                           could have a substantial  adverse effect on our sales
                           or operations,  such as banning  self-service  sales,
                           counter  access to or  display  of  cigars.  Numerous
                           proposals also have been  considered at the state and
                           local  level  restricting  smoking in certain  public
                           areas,   regulating   point  of  sale  placement  and
                           promotions and requiring  warning  labels.  46 states
                           currently  tax cigars at rates ranging from 2% to 75%
                           and cigars are  subject to local  taxes as well.  The
                           number  of  states  taxing  cigars  and the  rates of
                           taxation  are  likely to  increase.  In  addition  to
                           governmental  restrictions,   certain  retailers  may
                           voluntarily   stop  selling  all  tobacco   products,
                           including cigars, because of public pressure.
                           
 Warning labels;           Although  federal law has required health warnings on
 Second-hand               cigarettes since 1965 and on smokeless  tobacco since
 smoke.                    1986,  there is no federal law requiring  that cigars
                           carry those warnings.  California requires "clear and
                           reasonable"  warning to consumers  who are exposed to
                           chemicals  determined by the state to cause cancer or
                           reproductive  toxicity,  including  tobacco smoke and
                           several  of  its   constituent   chemicals.   Similar
                           legislation has been introduced in other states,  but
                           did not pass.  We cannot assure you that other states
                           will not enact similar legislation. Federal and state
                           legislatures have also considered the consequences of
                           tobacco  smoke on others  who do not smoke (so called
                           "second-hand"  smoke).  If  regulations  relating  to
                           second-hand smoke are adopted,  these regulations may
                           have a substantial  adverse  effect on our results of
                           operations or financial condition.
                           
 Canadian federal and      The Canadian  government recently enacted substantial
 provincial laws and       restrictions  or the promotion and retail  display of
 regulations.              tobacco   products.   The  Canadian   government  may
                           supplement  the  new  legislation  with  implementing
                           regulations and provincial  governments may add other
                           regulations  and  restrictions  on tobacco  products.
                           Each  Canadian  Province  taxes cigars at rates which
                           vary from 45% to 95% of retail  selling  prices.  New
                           laws  and  potential  additional   regulations  could
                           adversely affect our Canadian business. See "Business
                           -- Government  Regulations -- Canadian Regulations --
                           Canadian Taxes."                                     
                                        6
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 Possible additional       Increased  cigar  consumption  and its  publicity may
 regulation.               increase the risk of additional regulation. We cannot
                           predict the ultimate content, timing or effect of any
                           additional  regulation  of  tobacco  products  by any
                           federal,  state,  local or  regulatory  body.  Future
                           legislation,  regulation  or  tax policies may have a
                           significant adverse effect on the  ability  of  cigar
                           manufacturers  or  distributors,  including  PCI,  to
                           generate  revenues  and  profits.  See  "Business  --
                           Government Regulation; Tobacco Industry Litigation." 
                           
Historical Dependence      Corporate and franchise  stores  affiliated  with The
on One Customer Store      Southland Corporation ("Southland USA") and Southland
Group.                     Canada,  Inc.  ("Southland   Canada")   (collectively
                           "7-Eleven")  accounted  for over 82% of our  sales in
                           the fiscal year ended March 31, 1997.  Since then, we
 7-Eleven stores           have  expanded  our  customer   base,  but  sales  to
 comprise 79% of           7-Eleven  stores still  accounted for over 79% of our
 our stores                sales for the quarter  ended June 30, 1997. We expect
                           that  sales  to  7-Eleven  stores  will  continue  to
                           account for a  substantial  percentage  of our sales.
                           Our  plans  for  the  coming  year  include   rapidly
                           expanding the number of 7-Eleven stores participating
                           in our PCI Cigar Program.  PCI, Southland USA, or any
                           U.S.  franchisee  have  the  right to  terminate  our
                           agreement   for  any  reason  upon  60  days  notice.
                           Southland  Canada can terminate its arrangement  with
                           us at any time without notice. Problems with 7-Eleven
                           stores,  our major  customer in Canada and the United
                           States,  could have a substantial  adverse  impact on
                           our business. A substantial reduction in our 7-Eleven
                           business  could  result in  diminished  revenues  for
                           several  quarters  or more as we  attempt  to replace
                           that business.  See "Business -- Our Largest Customer
                           -- Canadian Sales; CAN-AM -- U.S. Sales."
                           
Nature of Convenience      We have "master"  agreements  and other  arrangements
Store Distribution         with corporate  offices of several major  convenience
Relationships.             store  chains  to  place  the PCI  Cigar  Program  in
                           corporate   and   participating   franchise   stores.
 Our agreements            However,   the  nature  of  the   convenience   store
 with convenience          distribution    business   is   that   all   supplier
 stores may be             relationships are terminable on short notice (usually
 terminated easily.        on  between  30 and 120 days  notice).  In  addition,
                           while  "master" or approved  form  agreements  may be
                           automatically  acceptable for use,  participation  in
                           the PCI Cigar Program is usually at the discretion of
                           each  local  franchise  store or each  region  of the
                           country. As long as demand for premium cigars remains
                           strong, we believe that individual stores and regions
                           will  participate in our PCI Cigar Program.  However,
                           if demand and sales  decline,  stores  may  terminate
                           participation  on short  notice,  which  could have a
                           significant  adverse  effect  on  our  business.  See
                           "Business - Master  Agreements and Arrangements  with
                           National Chains."
                           
 Product placement         We do not pay "slotting" fees or other inducements to
 competition.              retailers  in order to secure  counter  space,  which
                           could  affect our  ability to place our  humidors  on
                           store    counters.    In   addition,    other   major
                           manufacturers   or   distributors   may  have  master
                           agreements with convenience  stores which require the
                           stores to locate that manufacturers' or distributors'
                           tobacco or other products in a counter  position that
                           is preferential  to, or at least as favorable as, the
                           location  of  our  products.  This  may  inhibit  our
                           ability to obtain favorable  counter  presentation of
                           our humidors. See "Business -- Products -- Humidors."
                           
Declining Market for       According to industry sources, the cigar industry was
Cigars Through 1991.       in  substantial  decline from  approximately  1973 to
                           1991.  Cigar  sales,  as well as smoking in  general,
 The effect of             steadily  decreased after a 1964 report of the United
 medical studies on        States  Surgeon General and numerous other subsequent
 smoking.                  studies  which  stress  the  link  between   smoking,
                           including  secondary smoke, and medical problems such
                           as cancer, heart, respiratory and other diseases. "No
                           smoking" laws, ordinances and
                                        7
<PAGE>
                           prohibitions  on cigar  smoking in certain  cases may
                           have adversely  affected the sale of cigar  products.
                           These factors may continue to have an adverse  effect
                           upon the cigar  industry in general and our  business
                           in  particular.  See "Business -- Medical  Studies on
                           Smoking."

Demand for Cigars;         Premium cigar sales have  increased  dramatically  in
Inventory.                 recent years, but we cannot assure you that the trend
                           will continue.  If cigar sales trends do not continue
                           as we  anticipate  or if we experience a reduction in
                           our  demand,  we may  temporarily  accumulate  excess
                           inventory  which could have an adverse  effect on our
                           business or results of  operations.  See "Business --
                           The Expanding Cigar Market."                         

 Current positive          Premium cigar sales have  increased  since 1991,  and
 sales trends may          the cigar  industry  has  experienced  very  positive
 not continue.             trends  in  sales  since  1993.  We  believe  that  a
                           considerable  percentage  of the recent  increase  in
                           cigar  sales,  especially  with  respect  to  premium
                           cigars,   is   attributable   to  new  cigar  smokers
                           attracted by the improving image of cigar smoking and
                           the   increased   visibility   of  cigar  smoking  by
                           celebrities.   We  cannot   assure  you  that  recent
                           increases in cigar sales are  indicative of long-term
                           trends or that these new  customers  will continue to
                           smoke  cigars in the  future.  See  "Business  -- The
                           Expanding Cigar Market."                             
                           
Other Tobacco Industry     In addition to the  40-State  litigation  referred to
Litigation.                above,  the tobacco  industry has  experienced and is
                           experiencing  significant  health-related  litigation
                           involving  tobacco and health  issues.  Plaintiffs in
                           such   litigation   have   sought  and  are   seeking
 Current litigation        compensatory, and in some cases punitive, damages for
 focuses on                various  injuries  claimed to result  from the use of
 cigarettes and            tobacco  products or exposure to tobacco  smoke.  The
 smokeless tobacco.        proposed  settlement of the 40-State  litigation  may
                           substantially limit litigation,  but we cannot assure
                           that  there  would  not  be an  increase  in  health-
                           related   litigation   against  the   cigarette   and
                           smokeless tobacco industries or similar litigation in
                           the future against the cigar  industry.  Neither PCI,
                           nor to our knowledge any other cigar distributor,  is
                           a party  to  tobacco  industry  litigation.  However,
                           should  litigation  involving cigars be initiated the
                           costs  of  defending  prolonged  litigation  and  any
                           settlement   or   successful   prosecution   of   any
                           significant  health-related  litigation  could have a
                           substantial   adverse   effect  on  our   results  of
                           operations or financial  condition.  See "Business --
                           Tobacco Industry Litigation."
                           
 The potential for         The  recent  increase  in the sales of cigars and the
 litigation targeting      publicity  such  increase  has  received may have the
 cigars is growing.        effect of increasing the probability of legal claims.
                           Also, a recent study published in the journal Science
                           reported  that a chemical  found in tobacco smoke has
                           been found to cause genetic damage in lung cells that
                           is  identical  to damage  observed in many  malignant
                           tumors of the lung and, thereby,  directly links lung
                           cancer to smoking.  The National Cancer Institute has
                           announced  that  it  will  issue  a  report  in  1997
                           describing  research  into  cigars and  health.  This
                           study and this report could affect pending and future
                           tobacco  regulation or  litigation  relating to cigar
                           smoking.  See  "Business  --  Government  Regulation,
                           Tobacco Industry -- Litigation."                     
                           
Dependence on a Few        We do not directly  manufacture or import any cigars,
Suppliers.                 and depend  entirely  on third  party  manufacturers,
                           suppliers and importers for our cigars. Typically, we
                           do not have supply  agreements,  but submit  purchase
                           orders for cigars. We currently  purchase cigars from
                           over 19 suppliers.
                           
 We have relied on         For the  quarter  ended  June 30,  1997  our  largest
 two suppliers for         supplier,   TSG  Import,   Export  and  Manufacturing
 over 75% of our           Corporation,   located  in  the  Dominican  Republic,
 cigars.                   accounted   for   approximately   40%  of  our  cigar
                           purchases  for Canadian  distributors  and 38% of our
                           total cigar purchases. Our written agreement with TSG
                           expired on July 7, 1997,  but we continue to purchase
                           from TSG on the same  terms as in our  agreement.  We
                           are  negotiating  with TSG to  reach a new agreement.
                           Our second 
                                       8
<PAGE>
                           largest supplier,  House of Horvath,  Inc., accounted
                           for 37% of our total purchases.              
                           
 Currently, we have        We have  executed  supply contracts  with a few minor
 no contracts with         suppliers  but with  none  of  our  major  suppliers.
 major suppliers.          We are currently negotiating  with  manufacturers  in
                           the  Dominican   Republic  and  elsewhere  to  secure
                           multiple sources of cigars.  Although we believe that
                           we could  quickly  replace  our main  suppliers  with
                           alternative sources at comparable prices and terms, a
                           disruption in the supply of cigars from either TSG or
                           House of  Horvath  would have a  significant  adverse
                           impact  on our  operations.  See  "Business  -- Cigar
                           Purchasing; Private Label and Custom Brands."
                           
Risks Relating to          We primarily sell moderately-priced  cigars which are
Supply of Cigars.          hand-rolled  or machine-made   from  tobacco aged six
                           months to two years.  At the present time, we believe
                           there is an adequate supply of tobacco available in a
                           number  of  countries  for  these  types  of  cigars.
                           However,  we also  sell a  limited  number  of higher
                           priced  premium  cigars  which  require   longer-aged
                           tobacco.  Our ability to acquire  these cigars in the
                           future may be  constrained  by a shortage  of premium
                           cigars  made  with  longer-aged  tobacco.  At  times,
                           producers have suspended  shipping  certain brands of
                           cigars when excessive demand results in a shortage of
                           properly  aged  and  blended  tobacco.   Accordingly,
                           increases in demand may adversely  affect our ability
                           to  acquire   higher  priced  premium   cigars.   See
                           "Business -- Cigar  Production  -- Cigar  Purchasing;
                           Private Label and Custom Brands."
                           
Competition.               As a  distributor  of premium  cigars,  we  generally
                           compete  with a smaller  number  of less  well-known,
 Currently, we have        primarily regional,  distributors  including Southern
 several smaller,          Wine and Spirits,  Specialty Cigars,  Inc., Cohabico,
 primarily regional        Old  Scottsdale  Cigar  Company,  Inc. and many other
 competitors.              small tobacco distributors.                         
                           
 Large potential           The cigar industry in general is dominated by a small
 competitors are           number  of  companies  which  are  well  known to the
 cigar manufacturers       public.   These   larger  cigar   manufacturing   and
 and distribution          wholesale  companies  such as 800 JR  Cigar  Company,
 companies.                Inc., Consolidated Cigar Company, Culbro Corporation,
                           General  Cigar  Company,  Swisher,   Caribbean  Cigar
                           Company  and US  Tobacco  have  not yet  entered  the
                           retail  distribution  market  but  may  do so in  the
                           future.   Also,   a  number  of  large   distribution
                           companies,  such as  McLane  and  CoreoMark,  who are
                           currently  in  the  convenience  outlet  distribution
                           business,  have not yet  entered  the  premium  cigar
                           distribution  business,  but may do so in the future.
                           These cigar manufacturing and distribution companies,
                           along with major cigarette  manufacturers,  have more
                           resources  than PCI. If they chose to enter the cigar
                           distribution market, they would constitute formidable
                           competition  for our  business.  We cannot assure you
                           that we can compete  successfully in any market.  See
                           "Business -- Competition."
                                        9
<PAGE>
Dependence on              Our  business is largely  dependent on our ability to
Management.                hire and  retain  quality  managers.  Our  president,
                           Steven A. Lambrecht,  has no prior  experience in the
 We have a few             business  of  distributing  cigars  or other  tobacco
 key officers and          products.  We have agreements  with certain  officers
 directors.                and   directors,    including   written    employment
                           agreements with Steven A.  Lambrecht,  Colin A. Jones
                           and  Greg  P.  Lambrecht  and a  business  consulting
                           agreement with David S. Hodges. We also have a verbal
                           consulting  agreement  with William L.  Anthony.  The
                           loss of  Messrs.  Steven  or Greg  Lambrecht,  Jones,
                           Hodges or Anthony  could have an adverse  effect upon
                           our  business  and  prospects.   See  "Management  --
                           Executive Compensation."
                           
 Key officers and          The  employment  agreements  for  each of  Steven  A.
 directors may terminate   Lambrecht, Colin A. Jones and Greg P. Lambrecht allow
 their employment          them to terminate their employment at any time on two
 agreements on short       weeks' notice. After the completion of this offering,
 notice.                   either  PCI or  David S.  Hodges  may  terminate  his
                           business consulting agreement at any time. Mr. Hodges
                           may continue to serve as a  consultant  for up to six
                           months or until he accepts other  employment.  Either
                           Mr.  Anthony  or PCI  may  terminate  his  consulting
                           agreement at any time, with or without cause. Because
                           of the short notice requirements,  we may not be able
                           to  replace  these  individuals  before  we suffer an
                           adverse  impact  on  our  business.  See  "Management
                           --Executive Compensation."
                           
 Key-man                   We do not currently  maintain  key-man life insurance
 insurance.                on any of our  employees,  but  will be  required  to
                           maintain  $1,000,000  in key-man  life  insurance  on
                           Steven A.  Lambrecht  at least until March 31,  2002,
                           according  to the  terms  of our  Agreement  with the
                           underwriters. See "Underwriting."                    
                           
Control by                 As of June 24, 1997, our officers and directors owned
Management.                approximately  76% of our  outstanding  shares.  Upon
                           completion  of  this  offering,   and  assuming  full
                           exercise of the bridge  warrants,  our  officers  and
                           directors  will  own  approximately  33% of the  then
                           issued and outstanding  shares,  and they may be able
                           to elect a majority of the  directors and continue to
                           control PCI. However, Arizona law allows shareholders
                           to cumulate their votes for the election of directors
                           and  may  allow   minority   shareholders  a  greater
                           opportunity  to  elect  a  director.  See  "Principal
                           Shareholders."
                           
Conflicts of Interest.     Certain  relationships between PCI and certain of our
                           officers,  directors and affiliates  involve inherent
                           conflicts  of  interest.   In  particular,   Greg  P.
                           Lambrecht and Colin A. Jones own Rose Hearts and J&M,
                           two  companies  that do  business  with PCI.  Greg P.
                           Lambrecht  and Mr. Jones are  officers,  and together
                           own  more  than  49% of our  issued  and  outstanding
                           shares.   After   this   offering,   they   will  own
                           approximately 22%. See "Certain Transactions."
                           
 Policy for resolving      We will not enter into any transaction with a related
 conflicts of interest.    party unless the transaction or loan is on terms that
                           are no less favorable to us than we could obtain from
                           an  unrelated  third  party  and a  majority  of  the
                           disinterested,  "independent" members of our board of
                           directors  must review and  approve  any  transaction
                           involving  related  parties or conflicts of interest.
                           We entered a number of transactions before we adopted
                           this  policy  and  before  we had any  disinterested,
                           independent directors to ratify the transactions. See
                           "Certain   Transactions  --  Resolving  Conflicts  of
                           Interest." 
                                       10
<PAGE>
Risks Relating to          A portion of our proposed business involves supplying
Trademarks.                exclusive   "private   label"   cigars   to   certain
                           customers.  The  brand  names  used for such  private
 Currently we own          labels will be important,  and we intend to apply for
 no trademarks.            federal  trademark  and  tradename   protection  when
                           appropriate,  relying  primarily on trademark  law to
                           protect  brand  names.  We do not  currently  own any
                           federally registered trademarks or tradenames, but we
                           have filed federal  trademark  applications for three
                           private label names.                                 
                           
 Trademark protection      We  cannot  assure you  that  any  pending  trademark
 is uncertain.             application will result in a registered trademark, or
                           that  any  trademark  granted  will be  effective  in
                           thwarting   competition   or   be   held   valid   if
                           subsequently   challenged.   Our  failure  to  obtain
                           trademark   protection,   or   illegal   use  of  any
                           trademarks we may obtain,  may have an adverse effect
                           on our  business,  financial  condition and operating
                           results.  In  addition,  the laws of certain  foreign
                           countries  do not protect  proprietary  rights to the
                           same  extent  as the  laws of the  United  States  or
                           Canada.                                              
                           
 Costs of prosecuting      We cannot assure you that claims for infringement  or
 and defending             claims   for   damages   resulting   from   any  such
 trademark                 infringement  will  not  be  asserted  or  prosecuted
 infringement claims       against  us.  Even if we obtain  trademark protection
 are significant.          for our private  label  names, the  validity  of  any
                           trademarks may be challenged.  Any such claims,  with
                           or without merit,  could be time consuming and costly
                           to defend,  diverting  management's attention and our
                           resources.   See  "Business-   Intellectual  Property
                           Rights."
                           
Effects of Fluctuations    We  purchase   cigars  which  are   manufactured   by
in Cigar Costs and         suppliers  outside the United  States.  The price and
Availability.              availability  of these cigars are subject to numerous
                           factors  out  of  our  control,   including   weather
                           conditions,  foreign government  policies,  potential
                           trade restrictions and the overall demand for cigars.
                           While we have expanded our base of suppliers, and our
                           unit   costs   have  been   improving,   we  have  no
                           significant  written agreements with suppliers,  only
                           ongoing  relationships.  Loss of these  relationships
                           may make it  difficult  for us to replace  sources of
                           cigars of the same quality, price and quantities.  We
                           cannot  assure that our current  suppliers  of cigars
                           will be able to supply us with sufficient  quantities
                           or at reasonable prices. See "Business -- Products --
                           Our Cigars."
                           
Social, Political and      We purchase  virtually all of our premium cigars from
Economic Risks             manufacturers  located  in  countries  outside of the
Associated with Foreign    U.S.,  including  the  Dominican  Republic,   Mexico,
Operations and             Honduras,  Nicaragua  and  the  Philippines.  Social,
International Trade.       political and economic conditions inherent in foreign
                           operations  and   international   trade  may  change,
                           including  changes  in the  laws  and  policies  that
                           govern foreign investment and international trade. To
                           a  lesser  extent  social,   political  and  economic
                           conditions may cause changes in U.S. or Canadian laws
                           and  regulations  relating to foreign  investment and
                           trade.  Social,  political or economic changes could,
                           among other things,  interrupt  cigar supply or cause
                           significant increases in cigar prices. In particular,
                           political or labor unrest in the Dominican  Republic,
                           Mexico or Honduras could  interrupt the production of
                           premium  cigars,  which would  inhibit us from buying
                           inventory.  Accordingly,  we cannot  assure  you that
                           changes in social,  political or economic  conditions
                           will not have a substantial adverse effect on our
                                       11
<PAGE>
                           business. See "Business -- Cigar Purchasing;  Private
                           Label and Custom Brands."

Possible Failure to        We  intend  to list our  Common  Stock on The  Nasdaq
Obtain or Maintain         SmallCap Market(sm) and the Boston Stock Exchange and
Exchange Listings on the   believe  that we will be able to satisfy and maintain
Nasdaq SmallCap            the current and proposed  entry  standards  for those
Market(sm) or Boston       exchanges when we complete this  offering.  If we are
Stock Exchange.            unable to satisfy and maintain the  requirements  for
                           continued  listing  on  Nasdaq  or the  Boston  Stock
                           Exchange,  our  shares  will not be  listed  on those
                           exchanges. See "Description of Securities."          
                           
 Potential liquidity       If our shares are not listed on an exchange, trading,
 problems.                 if any,  would be conducted  in the  over-the-counter
                           market  in the  so-called  "pink  sheets"  or the OTC
                           Bulletin Board,  which was established for securities
                           that  do not  meet  The  Nasdaq  SmallCap  Market(sm)
                           listing  requirements.   Consequently,   selling  PCI
                           shares  would  be  more  difficult   because  smaller
                           quantities of shares could be bought and sold,  could
                           be delayed,  and security  analysts' and news media's
                           coverage of PCI may be reduced.  These  factors could
                           result in lower prices and larger  spreads in the bid
                           and ask prices for our securities.  See  "Description
                           of Securities."
                           
Risks of                   If our  securities  are  not  listed  on  The  Nasdaq
Low-priced Stocks.         SmallCap  Market  and/or the Boston  Stock  Exchange,
                           they may  become  subject  to Rule  15g-9  under  the
                           Exchange Act, which imposes additional sales practice
                           requirements on  broker-dealers  that sell low-priced
                           securities   to  persons   other   than   established
                           customers and institutional accredited investors. For
                           transactions  covered by this rule,  a  broker-dealer
                           must make a special suitability determination for the
                           purchaser and have received the  purchaser's  written
                           consent   to   the   transaction   prior   to   sale.
                           Consequently,  the rule may  affect  the  ability  of
                           broker-dealers  to sell our shares and may affect the
                           ability   of  holders  to  sell  PCI  shares  in  the
                           secondary market. See "Description of Securities."
                           
 Penny stock               The Commission's  regulations  define a "penny stock"
 regulations.              to be any  equity  security  that has a market  price
                           less than $5.00 per share or with an  exercise  price
                           of less than  $5.00 per  share,  subject  to  certain
                           exceptions.  The penny  stock  restrictions  will not
                           apply to our  shares if they are listed on The Nasdaq
                           SmallCap  Market or the Boston Stock  Exchange and we
                           provide  certain  price and volume  information  on a
                           current  and  continuing   basis,  or  meet  required
                           minimum  net  tangible   assets  or  average  revenue
                           criteria.  We cannot  assure you that our shares will
                           qualify for exemption from these restrictions. If PCI
                           shares  were  subject to the penny stock  rules,  the
                           market  liquidity  for the shares  could be adversely
                           affected. See "Description of Securities."           
                           
No Dividends               We intend to retain any future  earnings  to fund the
Anticipated.               operation and  expansion of our  business.  We do not
                           anticipate paying cash dividends on our shares in the
                           foreseeable future. See "Description of Securities --
                           Common Stock"; "Dividend Policy."                    
                           
Shares which may be        Currently,  other than 361,215 of the bridge warrants
Acquired at or Below       and options held by directors  William L. Anthony and
the Offering Price.        Robert H. Manschot to purchase  25,000 shares,  there
                           are no outstanding warrants or options to acquire PCI
                           shares.  Mr.  Anthony and Mr.  Manschot  may exercise
                           their  options  to  purchase  shares at the  offering
                           price.  The bridge warrants are exercisable at 50% of
                           the price per share in this  offering or $2.63 except
                           for the bridge  warrants  held by  William B.  McKee,
                           which are  exercisable at the offering price of $5.25
                           per share, and holders are 
                                       12
<PAGE>
                           likely to exercise them, if at all, at a time when we
                           would  otherwise  be able to obtain  capital on terms
                           more  favorable  than  those  provided  in the bridge
                           warrants.   See   "Security   Ownership   of  Certain
                           Beneficial Owners and Management"; "Interim Financing
                           -- Bridge Financing and Bridge Warrants."
                           
Shares Eligible for        All 1,480,500 of the currently issued and outstanding
Future Sale.               PCI shares are "restricted securities," as that  term
                           is defined under Rule 144. None of these shares  will
                           become  eligible  for sale  under  Rule 144  prior to
                           December  31,  1997.  Thereafter,  at  various  times
                           through June 20, 1998,  these  1,480,500  shares will
                           become   eligible   for  sale  under  Rule  144.  See
                           "Description  of  Securities  -- Shares  Eligible for
                           Future Sale."
                           
 Contractual sale          The holders of all 1,480,500  shares have agreed that
 restrictions.             they will not sell their  shares  for 18 months  from
                           the  date  of  this  Prospectus   without  the  prior
                           approval  of the  underwriter.  See  "Description  of
                           Securities -- Shares Eligible for Future Sale."      
                           
 Warrant shares;           Bridge  warrant  holders may purchase  380,226 shares
 restrictions on           during the five-year period  commencing on completion
 resale.                   of this offering. However, the bridge warrant holders
                           have agreed that if they exercise the bridge warrants
                           they  will  not  sell the  underlying  shares  for 12
                           months from the date of this Prospectus,  without the
                           prior  approval of the  underwriter.  This  potential
                           delayed  offering  may result in the resale of bridge
                           warrant  shares  at some  date  between  one and five
                           years  from  the  completion  of this  offering.  See
                           "Interim  Financing  -- Delayed  Offering  By Warrant
                           Holders."
                           
 We cannot predict         We are unable to predict  the effect  that sales made
 the depressive effect     under Rule 144, the delayed  resale of warrant shares
 of resales.               or other sales may have on the then prevailing market
                           price of our shares.  It is likely that market  sales
                           of large  amounts of these or other PCI shares  after
                           this  offering (or the potential for those sales even
                           if they do not actually occur),  will have the effect
                           of  depressing  the market  price of PCI shares.  See
                           "Description  of  Securities  -- Shares  Eligible for
                           Future Sale";  "Interim Financing -- Delayed Offering
                           By Warrant Holders."                                 
                           
Limited Insurance          We  carry  general   liability   insurance   with  an
Coverage.                  aggregate limit of $10,000,000, and product liability
                           and health  hazard  insurance.  These  policies  also
                           cover  our   suppliers,   manufacturers   and  retail
                           outlets,  however  we cannot  assure you that we will
                           not be  subject  to  liability  which is  beyond  the
                           limits of our general  liability,  product  liability
                           and health hazard insurance  coverage,  and which may
                           have an adverse effect on our business. See "Business
                           -- Tobacco Industry Litigations."                    
                           
Dilution.                  Purchasers  of shares will  experience  immediate and
                           substantial  dilution of $2.80 in net  tangible  book
                           value per share , or approximately 53% of the assumed
                           offering price of $5.25 per share. See "Dilution."   
                           
No Prior Market for        Prior  to this offering,  there  has  been no  public
Shares; Determination      market for PCI shares.  We cannot assure you that any
of Public Offering         trading  market for our shares  will exist  following
Price.                     the offering or that  investors in the shares will be
                           able to resell  their shares at or above the offering
                           price.  The  offering  price for the  shares  will be
                           determined through  negotiations  between us and W.B.
                           McKee Securities,  Inc., and may not be indicative of
                           the market  price of the shares  after the  offering.
                           See "Description of Securities -- No Prior Market for
                           Shares."                                             
                                       13
<PAGE>
Use Of Offering            We will  use  $1,000,000  (approximately  12%) of net
Proceeds to Repay          offering  proceeds to repay the  principal  amount of
Debt.                      notes relating to the bridge  financing,  rather than
                           purchase  inventory  or  humidors  to expand  the PCI
                           Cigar  Program.  See "Use of  Proceeds"  and "Interim
                           Financing."                                          
    
                                       14
<PAGE>
   
                                 USE OF PROCEEDS

         The net proceeds we receive from the sale of 1,900,000 Shares, assuming
an offering price of $5.25 per share, and after deducting underwriting discounts
and commissions of $997,500 and offering expenses of approximately $674,250, are
estimated  to be  $8,303,250  ($9,604,988  if the  Underwriter's  over-allotment
option is  exercised in full).  We expect to use the net  proceeds  (assuming no
exercise of the Underwriter's over-allotment option) as follows:


                     [Pie chart graphic of use of proceeds]



                   Application of            Approximate            Approximate
                    Net Proceeds               Dollar               Percentage
                    ------------               Amount                 of Net
                                               ------                Proceeds
                                                                     --------

Repayment of Indebtedness(1).............    $1,000,000                 12.1%

Purchase of Cigars and Accessories(2)....     1,900,000                 22.9

Purchase of Humidors(3)..................     4,287,400                 51.6

Sales and Marketing(4)...................       700,000                  8.4
Working Capital and general corporate
purposes(5)..............................       415,850                  5.0
                                             ----------                -----

      Total..............................    $8,303,250                100.0%
                                             ==========                ===== 

(1)      Represents  the  repayment  of the bridge  notes  issued in 1997 with a
         total principal amount of $1,000,000.  The bridge notes accrue interest
         at a rate of 8% per year until  completion  of this offering and at 16%
         per year  thereafter.  The bridge  notes are due on the  earlier of the
         consummation  of  this  offering  or two  years  from  their  issuance.
         Proceeds from the bridge notes were used to purchase  cigars,  humidors
         and related  items,  capital  equipment and to pay  salaries,  business
         expenses, office costs and professional and consulting fees.
                                       15
<PAGE>
(2)      Represents the amount needed to maintain  adequate  inventory levels to
         support  retail  sales  turnover  retail.  Stores will keep only enough
         stock to fill their  countertop  humidors  due to the care  required to
         maintain cigar  freshness.  In addition,  deposits are required on some
         overseas cigar purchase orders.
(3)      Represents the amount needed to purchase humidors to supply stores with
         custom-designed countertop display humidors.
(4)      Represents  sales  and  marketing   expenditures   spending  for  trade
         relations events and support to further develop our relationships  with
         major chain accounts and national distributors.
(5)      Represents a minimum level of working  capital  for  general  corporate
         purposes such as advertising,  customer  education,  deposits and other
         prepaid assets.

         We  intend  to  use  these  net  proceeds  to  continue,   and  further
accelerate,  the rollout of the PCI Cigar Program with national  chain  accounts
and others throughout the United States and Canada.  Our plan is to reach 10,000
retail  outlets by the end of this fiscal year,  March 31, 1998,  and add 10,000
stores each year. Our aggressive  growth plans require extensive working capital
to  supply  each  store  with a custom  designed  humidor,  premium  cigars  and
accessories.  In  addition,  we plan to use  $1,000,000  to  retire  the  bridge
financing  indebtedness and accrued interest.  See " Interim Financing -- Bridge
Financing and Bridge  Warrants." The use of proceeds  disclosed above is subject
to  change.  If our use of  proceeds  does  change,  we  believe  it would be to
reallocate  more  proceeds to purchase  cigars and humidors and less proceeds to
sales and marketing.

         Pending use, the net proceeds will be invested in bank  certificates of
deposit  and  other  fully-insured  investment  grade  securities.  Any funds we
receive  from  exercise  of the  over-allotment  option or the  representatives'
warrant will be added to working capital.
                                       16
<PAGE>
                                 CAPITALIZATION

         The following  table sets forth the  capitalization  of PCI as of March
31,  1997,  and as  adjusted to reflect the sale in April to June 1997 of bridge
warrants to purchase 361,215 Shares at $2.63 per share, and giving effect to the
sale of  1,900,000  shares  at $5.25  per  share,  and  exercise  of the  bridge
warrants,  but does not include the exercise of 19,011 bridge warrants issued to
William B. McKee.


             [Bar chart comparing actual and pro forma information]


                                                             MARCH 31, 1997

                                                         ACTUAL    AS ADJUSTED
                                                         ------    -----------
                                                                   (Unaudited)
Long-term liabilities due to Shareholder:              $ 110,000    $        0
                                                       ---------    ----------

Shareholders' equity:

  Common Stock, no par value per share, 
  10,000,000 shares authorized, 1,480,500
  shares issued and outstanding and 
  3,741,715 shares issued and outstanding as 
  adjusted....................................           217,050     9,370,300

  Accumulated deficit.........................          (153,517)     (153,517)
                                                       ---------    ----------
Total Shareholders' equity....................            63,533     9,216,783
                                                       ---------    ----------
     Total Capitalization.....................         $ 173,533    $9,216,783
                                                       =========    ==========

                                    DILUTION

         The  difference  between the public  offering price per share of Common
Stock and the as adjusted pro forma net tangible  book value per share of Common
Stock  after  this  offering  constitutes  the  dilution  to  investors  in this
offering.  Net tangible  book value per share is  determined by dividing the net
tangible book 
                                       17
<PAGE>
value (total assets less intangible assets and total  liabilities) by the number
of outstanding shares of Common Stock.

         At March 31, 1997,  the net tangible book value of PCI was ($22,403) or
($.02) per share of Common Stock. At March 31, 1997,  after giving effect to the
sale of the Common Stock offered hereby at an assumed initial  offering price of
$5.25 per share (less,  underwriting  discounts  and  commissions  and estimated
expenses of this Offering) and the exercise of 361,215 bridge  warrants,  the as
adjusted pro forma net tangible  book value at that date would be  $9,184,397 or
$2.45 per share. This represents an immediate increase in the adjusted pro forma
net  tangible  book  value of $2.47 per share to  existing  shareholders  and an
immediate dilution of $2.80 per share to new investors,  or approximately 53% of
the assumed offering price of $5.25 per share.
                                       18
<PAGE>
         The following table illustrates the per share dilution to new investors
without  giving effect to the results of  operations of PCI  subsequent to March
31, 1997:



          [Bar chart of dilution and net tangible book value per share]


Assumed public offering price ...................................          $5.25

   Pro forma net tangible book value at March 31, 1997 ..........  ($.02)

   Increase attributable to new investors .......................  $2.47

Net tangible book value after offering ..........................          $2.45
                                                                           -----
Dilution to new investors .......................................          $2.80
                                                                           =====

The following  table  summarizes  the number and  percentage of shares of Common
Stock purchased from PCI, the amount and percentage of  consideration  paid, and
the average price per share paid by existing  shareholders  and by new investors
in this offering.
                                       19
<PAGE>
                   [3 groupings of 3 comparison bars: shares,
                    consideration, average price per share]


                                                Total Consideration
                           Shares               -------------------      Average
                           Number   Percent      Amount     Percent       Price
                           ------   -------      ------     -------        Per
                                                                          Share
                                                                          -----
Existing Shareholders    1,480,500   39.57%   $   217,050      1.95%      $ .15
                                                          
Bridge Warrant Holders     361,215    9.65%   $   950,000      8.53%      $2.63
                                         
Public Investors         1,900,000   50.78%   $ 9,975,000     89.52%      $5.25
                         ---------   -----    -----------     ----- 
                                 
        Total            3,741,715  100.00%   $11,142,050    100.00%
                         =========  ======    ===========    ====== 

         The  above  table   assumes  no  exercise  of  (i)  the   Underwriters'
over-allotment option,  (ii) the Representative's Warrants, (iii) 25,000 options
held by directors,  or (iv) the 19,011 bridge  warrants held by William B. McKee
that are  exercisable  at $5.25 per  share.  See "Risk  Factors - Immediate  and
Substantial Dilution," "Underwriting," and "Description of Securities."
                                       20
<PAGE>
                        SELECTED HISTORICAL AND PRO FORMA
                       CONSOLIDATED FINANCIAL INFORMATION

         Set forth below is selected  consolidated  financial  information  with
respect to PCI from June 1, 1996 (inception of cigar distribution activities) to
March 31, 1997. The selected consolidated financial information has been derived
from the  consolidated  financial  statements  which  appear  elsewhere  in this
Prospectus.  This  data  should  be read in  conjunction  with the  consolidated
financial statements of PCI and their related notes.


                                                         JUNE 1, 1996
                                                              TO
                                                        MARCH 31, 1997

                                                   HISTORICAL     PRO FORMA(1)
                                                   ----------     ------------
Consolidated Statements of Operations:                            (Unaudited)
                                                                  -----------

Sales                                              $   845,571    $   845,571

Cost of sales                                          643,790        643,790
                                                   -----------    -----------

Gross Profit                                           201,781        201,781

Selling, General and Administrative                    333,776        561,276(3)
                                                   -----------    -----------

Loss from operations                                  (131,995)      (359,495)

Interest expense and Miscellaneous                      21,522          1,722(4)
                                                   -----------    -----------

Net loss                                           $  (153,517)   $  (361,217)
                                                   ===========    ===========

Weighted average shares outstanding                  1,480,500      3,741,715(2)
                                                   ===========    ===========

Loss per share                                     $      (.10)   $      (.10)
                                                   ===========    ===========

Consolidated Balance Sheet Data:

Working capital (deficiency)                       $   (82,169)   $ 9,014,631

Total assets                                       $   523,461    $ 9,566,711

Total liabilities                                  $   459,928    $   349,928

Shareholders' equity                               $    63,533    $ 9,216,783


(1)      Assumes  issuance  of shares in this  offering,  receipt  of the bridge
         financing  and  conversion  of 361,215  bridge  warrants  and  excludes
         conversion of 19,011 bridge warrants issued to William B. McKee.
(2)      Assumes issuance of 1,9000,000 shares in the offering and conversion of
         the bridge warrants into 361,215 shares of Common Stock.
(3)      Includes $127,500 of additional executive  compensation and $100,000 of
         management  fees pursuant to executive  compensation  agreements.  (See
         Executive Compensation.)
(4)      Assumes repayment of indebtedness as specified in Use of Proceeds.
    
                                       21
<PAGE>
                           MANAGEMENT'S DISCUSSION AND
                        ANALYSIS OF RESULTS OF OPERATIONS

General

   
         PCI was  incorporated in Arizona on December 16, 1996, to be a national
and  international  distributor  of premium cigars from humidors in high traffic
retail outlets.

         As of June  30,  1997,  we had  placed  the PCI  Cigar  Program,  which
includes  supplying  humidors,  cigars,  service,  and information in over 1,550
stores in the United States and Canada. We are currently expanding with national
retail and  distribution  accounts in both countries.  Our objective is to place
the PCI Cigar Program in 10,000 high volume  convenience,  gas, grocery and drug
stores and outlets by March 31, 1998 and in 50,000  outlets within three to five
years.


                     [bar graph of store increase by month]


<TABLE>
<CAPTION>
Jun-96  Jul-96  Aug-96  Sep-96  Oct-96  Nov-96  Dec-96  Jan-97  Feb-97  Mar-97  Apr-97  May-97  Jun-97
<S>       <C>    <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C> 
  49      91     120     227     389     559     596     629     647     671     707     745     1550
</TABLE>


         PCI's primary focus is selling  premium cigars priced at retail from $1
to $8. We market a broad  range of brands  as well as  in-house,  private  label
brands.  PCI'S founders Colin Jones and Greg Lambrecht,  have been supplying and
distributing  premium  cigars through  convenience  stores and other high volume
outlets  since  June,  1996,  and  each has  more  than 12  years of  experience
supplying various consumer products to retail outlets.

         PCI has  arrangements  and  agreements  with national chain accounts to
supply  cigars and  in-store  humidors  for  direct  delivery  distribution  and
in-store merchandising in the United States and Canada. Customers include stores
affiliated with Southland USA and Southland Canada (7-Eleven),  AM/PM, Circle K,
Associated  Grocers,   SuperValu,   McLane  Company,  and  numerous  independent
accounts.
    

         In  addition,  PCI  has  developed  several  relationships  with  cigar
manufacturers  and suppliers of cigars from the Dominican  Republic,  Mexico and
the   Philippines.   The  Company  is  expanding  its  sources  for  cigars  and
accessories.

         PCI has experienced rapid growth in a competitive industry,  and we are
working  to become an  industry  leader in  distributing  cigars to  convenience
stores and other high  traffic  retail  outlets.  Over the next five  years,  we
believe  that we have the  opportunity  to place the PCI Cigar  Program  in over
50,000 retail stores.

   
         As of June 30, 1997,  the PCI Cigar  Program was in over 1550  outlets,
with PCI adding  approximately  250 outlets per week.  Since the end of June, we
have increased the number of stores we are servicing to over 2000. We believe we
have the  facilities and staffing to roll out the PCI Cigar Program to up to 500
outlets each week.

         PCI's  objective  is to reach 10,000  retail  outlets by the end of its
fiscal year ending March 31, 1998,  and add 10,000 stores per year over the next
three to five years.  PCI's largest customer,  Southland,  has over 5,000 retail
stores in North  America.  PCI believes that it can reach its first year goal by
further  penetrating  stores affiliated with national chains  represented by its
current customer list.

         In addition,  the  convenience  and gas station segment of PCI's target
market  represents  a  significant  number  of  retail  outlets.   The  National
Association of  Convenience  Stores  recently  reported in its "'97 State of The
Industry"  report  that there are over 94,000  convenience  stores in the United
States.  This  excludes  Canada and other key outlets for our program;  grocery,
drug and mass merchandising  outlets.  Based on the Company's growth and size of
the market  for its  program,  products  and  services,  PCI  believes  that its
business objectives are reasonable.
    
                                       22
<PAGE>
   
         You must read the following discussion of the results of the operations
and financial condition of PCI in conjunction with PCI's consolidated  financial
statements,  including  their  notes  included  elsewhere  in  this  Prospectus.
Historical  results  and  percentage   relationships   among  accounts  are  not
necessarily an indication of trends in operating  results for any future period.
The  consolidated  financial  statements  present  the  accounts  of PCI and its
wholly-owned subsidiary, CAN-AM, as well as the predecessor cigar sales activity
of J&M and Rose Hearts. All significant  intercompany  balances and transactions
were eliminated in consolidation.
    

Results of Operations

         The following table sets forth the percentage of revenue represented by
certain items reflected in PCI's  consolidated  statements of operations for the
period from the date of inception, June 1, 1996 through March 31, 1997:

   
                  Sales                               100.0%
                  Cost of sales                        76.1
                                                      -----
                  Gross margin                         23.9
                  Selling, general, and
                   administrative expenses             39.5
                                                      -----
                  Loss from operations                (15.6)
                   Other income/expense                 2.5
                                                      -----
                  Net Loss                            (18.1)%
                                                      =====  
    

Sales

         Sales of cigars and cigar  accessories  for the ten month  period ended
March 31, 1997 were $845,571.

Cost of Sales

         Cost of sales for the period from the date of  inception,  June 1, 1996
through March 31, 1997 was $643,790,  with a gross profit of approximately  24%.
Our goal is to establish a consistent  gross profit  percentage  in the range of
30% to 35%. Gross profit for the 10-month  period ended March 31, 1997 was lower
due to the lack of volume purchase  bargaining power during the initial start-up
phase.

Selling, General, and Administrative Expenses

   
         Selling,  general, and administrative  expenses for the period from the
date of inception (June 1, 1996) through March 31, 1997, were $333,776, or 39.5%
of sales. These costs were  disproportionately high during the initial 10 months
of  operations  due to the addition of personnel to establish  market  positions
with various  national  chains.  In  addition,  administrative  costs  increased
significantly as we prepared for our increased volume and this offering.

 Other Income/Expense

         Other  income and expense  for the period  from the date of  inception,
June 1, 1996 through March 31, 1997, was an expense of $21,522.  This expense is
made up of $21,292 in interest,  $1,193 foreign currency transaction loss and an
offset of $963 in miscellaneous income.
    

Seasonality

   
         We  have  experienced   consistent   growth  in  monthly  sales  volume
throughout our first year of operations,  hampered only by inadequate capital to
fund  expansion.  However,  as  we  increase  our  market  penetration,  we  may
experience some seasonality in revenues that is not currently  discernable.  Our
operational  history and the new nature of  distributing  cigars to  convenience
outlets does not yet permit us to 
    
                                       23
<PAGE>
   
identify  clear  seasonal  trends,   but  we  believe  that  some  variation  in
convenience  store  impulse  cigar  purchases  may be  tied to  outdoor  weather
conditions.  In the  northern  U.S.  and Canada,  sales appear to improve in the
warmer  months and in the  southern  U.S.  sales appear to improve in the cooler
months. Because we distribute across the U.S. and Canada, we anticipate that any
seasonal  variances in the northern and southern  regions will be offsetting and
not have a material impact on our financial condition or operations.

Liquidity and Capital Resources

         We require capital to market our PCI Cigar Program,  obtain  additional
inventory  and  humidors  to supply our  increasing  distribution  network,  and
develop  the  personnel,  facilities,  assets  and  organization  infrastructure
necessary to support our expanding business.  During the period from the date of
inception,  June 1, 1996,  through March 31, 1997, we financed our operating and
business  development  activities  by issuing  notes  payable  of  approximately
$180,000,  and shares of Common Stock for  approximately  $207,000.  These funds
were used to acquire equipment in the approximate amount of $23,000, humidors in
the approximate  amount of $71,000,  pay  organizational  and deferred  offering
costs in the approximate  amount of $86,000,  and advance funds to affiliates to
pay their prior commitments, in the approximate amount of $86,000.

         After March 31, 1997, we obtained  additional  bridge  financing in the
amount of $1,000,000  (including  conversion of existing debt of $100,000) which
has been used primarily to fund additional expansion of operations. We currently
have no other credit facilities available.

         We believe that the net proceeds of this  offering,  together with cash
flows from operations  will be sufficient to meet our anticipated  expansion and
working  capital needs for the  foreseeable  future,  including our  commitments
under  three  employment  agreements,  two  management  fee  agreements  and two
consulting  agreements.  See "Management -- Executive  Compensation." We have no
plans to perform any significant  product research and development,  to purchase
or sell any significant plant or equipment,  to significantly  change our number
of  employees  or to obtain  additional  outside  capital in the next 12 months.
However,  additional  funding is  required,  we may raise  capital  through  the
issuance of  long-term  or  short-term  debt or the  issuance of  securities  in
private or public  transactions  to fund future  expansion of our  business.  We
cannot assure you that we can obtain acceptable financing for future expansion.
    
                                       24
<PAGE>
                                    BUSINESS

Introduction

   
         Historically,  premium cigars and  cigar-related  accessories have been
sold through traditional  specialty tobacco retail stores. Our PCI Cigar Program
distributes  moderately-priced  premium  and other  cigars  through  convenience
stores,  grocery and drug stores,  gas stations  and other  high-traffic  retail
locations that traditionally have not sold premium cigars, which require special
care. We have designed,  and have manufactured for us, humidors which we deliver
to  each  store.  Our  humidors  maintain  premium  cigars  in an  appropriately
humidified environment, and we periodically re-stock the humidors. We buy cigars
both from importers and directly from manufacturers.  We have certain of our own
brands  manufactured  for us, but we do not directly  manufacture any of our own
cigars. PCI currently distributes premium cigars in 22 of the United States, and
in five Canadian  provinces  through CAN-AM, a wholly-owned  subsidiary.  We are
expanding  our business  with  existing and new accounts  throughout  the United
States and Canada.
    

         We are capitalizing on the increase in demand for premium cigars in the
United  States and Canada.  Using  direct  delivery,  as well as large and small
distributors,  we supply and distribute name brands,  as well as our own private
label brands of premium and other  cigars,  at various  moderate  price  levels,
primarily from $1 to $8.

         Traditionally,   convenience  stores,  grocery  and  drug  stores,  gas
stations and other locations sold  cigarettes,  little cigars,  and non-humified
mass market (dry) cigars such as White  Owls(TM),  Tipparillos(TM),  and Swisher
Sweets(TM).  Those stores  lacked both access to a supply of fresh  (humidified)
premium and other cigars and the expertise to  effectively  maintain and service
premium  cigars.  As a result,  cigar smokers  could buy premium  cigars only at
specialty  tobacco shops.  Our two sales Vice  Presidents,  Colin Jones and Greg
Lambrecht,  have each been in the business of supplying and distributing premium
cigars through convenience stores since June 1996, and each has 12 or more years
experience  supplying  various other  products to  convenience  store chains and
other retail outlets in Canada or the Northwest U.S., respectively.

   
         We have  developed  and will  continue  to develop  relationships  with
tobacco  suppliers,  and are expanding  our  commercial  and  technical  support
systems to secure a variety of sources for products, ensure product quality, and
maximize cost savings. We currently depend heavily on two suppliers, TSG Import,
Export and Manufacturing Corporation and House of Horvath, but we are broadening
our sources of supply.  We believe we will be able to contract  with a number of
additional  suppliers to obtain cigars on terms  comparable or more favorable to
our existing sources of supply, primarily because of the high quantity of cigars
we purchase.

         We have  negotiated and have entered into  agreements to supply premium
and other cigars and  in-store  humidors for direct  delivery  distribution  and
in-store  merchandising  and  as of  June  30,  1997  we  were  servicing  1,550
convenience stores in the States of: Washington,  Oregon,  California,  Arizona,
Texas,  Kansas,  Missouri,  Utah, Idaho,  Alaska,  Nevada,  Oklahoma,  Maryland,
Virginia, Colorado, Illinois,  Michigan,  Wisconsin,  Nebraska, Georgia, Montana
and Florida;  and in the  Canadian  Provinces  of:  British  Columbia,  Alberta,
Saskatchewan,  Manitoba and Ontario.  We have identified more than 10,000 retail
outlets as potential PCI accounts in these states. Our current customers include
stores  affiliated with Southland Canada  (7-Eleven),  Southland USA (7-Eleven),
AM/PM, Circle K, SuperValu and Associated  Grocers.  Our goal is to place a high
quality  humidor  selling  premium cigars and  accessories in every  convenience
store and high traffic retail outlet.
    

The Expanding Cigar Market

         In recent years,  cigar  smoking has regained  popularity in the United
States.  Consumption  and sales of cigars,  particularly  premium  cigars,  have
increased significantly since 1993. After declining from its peak in 1964, sales
of cigars in the U.S.  increased  to 4.4 billion  units in 1996 from 3.4 billion
units in 1993.  Sales of premium  cigars,  which had remained  essentially  flat
since 1981 despite continued declines in mass 
                                       25
<PAGE>
market cigar sales, increased at a compound annual unit growth rate ("CAGR") of:
2.4% from 1976 to 1991; 13.9% from 1991 to 1995; and 67.0% from 1995 to 1996. We
cannot assure you that this growth rate will continue.  Led by growth in premium
cigars, the U.S. cigar market grew at an annual rate of 8.7% from 1993 to 1996.


   
           [bar chart of U.S. premium cigar consumption 1991 to 1996]

         The following  table  illustrates  the trends in unit  consumption  and
retail sales for the premium and mass market segments of the U.S. cigar industry
from 1991 to 1996(a):

                  1991       1992       1993       1994       1995      1996
                  ----       ----       ----       ----       ----      ----
                                            (in millions)

UNIT SALES:
  PREMIUM             97.2       98.9      109.5      125.5      163.9     274.3
  MASS MARKET      3,433.3    3,419.2    3,313.8    3,592.6    3,806.4   4,122.3
                   -------    -------    -------    -------    -------   -------
     TOTAL         3,530.5    3,518.1    3,423.3    3,718.1    3,970.3   4,396.3
                   =======    =======    =======    =======    =======   =======

RETAIL SALES       $ 705.0    $ 715.0    $ 730.0    $ 860.0   $1,005.0      --


(a)      Source - Cigar Associates of America, Inc. ("CAA"). CAA's premium cigar
         data includes  cigars imported from seven leading  supplier  countries,
         including  the  United  States.   U.S.  premium  cigar  production  was
         approximately 5.0 million units in 1995.
    

         The growth rate in premium  cigar  imports  continued to  accelerate in
1996 and thus far in 1997.  Premium  cigar  imports  in  January  1997 more than
doubled  compared to January  1996,  with almost 24 million  cigars  imported in
January 1997 compared to 11 million cigars in January 1996.  (Source:  The Cigar
Insider).  Sales of premium  cigars have more than  doubled in the span of three
years.  Sale of mass market cigars grew at a CAGR of 7.2% from 3.3 billion units
in 1993 to 4.1 billion units in 1996.  Overall  growth in retail sales of cigars
was primarily a combination of a shift in the sales mix to more expensive cigars
as well as the increased number of cigars being sold.

         We believe that the increase in cigar  consumption  and retail sales is
the result of a number of factors, including:
                                       26
<PAGE>
                  (i) the  improving  image  of  cigar  smoking  resulting  from
         increased  publicity,  including  the success of Cigar  Aficionado(TM),
         Cigar Lover(TM),  Smoke(TM) and The Cigar Insider(TM) magazines and the
         increased  visibility of cigar smoking by  celebrities  (such as Arnold
         Schwarzenegger,  Mel Gibson, Demi Moore, Michael Jordan, Wayne Gretzsky
         and Jack Nicholson);

                  (ii) the  emergence  of an expanding  base of younger,  highly
         educated, affluent  adults  age  25  to  40  with an interest in luxury
         goods, including premium cigars;

                  (iii) the increase in the number of "baby boomer"  adults over
         the age of 40 (a  demographic  group believed to smoke more cigars than
         any other demographic group);

                  (iv) an increased number of women smoking cigars; and

                  (v) the proliferation of  establishments,  such as restaurants
         and  clubs,  where  cigar  smoking  is  encouraged,  as well as  "cigar
         smokers" dinners and other special events for cigar smokers.

"Cigars  have  recaptured  their  traditional  image  as a  symbol  of  success,
celebration and achievement it is now seen as an item of quality in keeping with
such  other  quality   items  as  gourmet   coffees,   fine  wines,   beer  from
micro-breweries,  single malt scotches and single barrel  bourbons."  (Norman F.
Sharp President, Cigar Association of America).

Categories of Cigars

         Cigars are divided into three  principal  categories:  premium  cigars,
mass market cigars and little cigars.

   
         Premium Cigars.  Most premium cigars are imported,  hand-rolled  cigars
made  with  long  filler  and  all  natural   tobacco   leaf   wrappers.   Other
moderately-priced  premium  cigars use a combination of short and medium filler,
are hand-rolled with all natural wrappers and are kept humidified. The Dominican
Republic, Honduras and Jamaica collectively accounted for approximately 84.0% of
premium cigars imported into the U.S. in 1995. Many of the finest premium cigars
sold in the U.S. trace their roots to pre-Castro  Cuba and the Cuban emigres who
continued making premium cigars in Jamaica, Honduras, the Dominican Republic and
Florida. PCI distributes  primarily  moderately-priced  premium cigars, but also
distributes a limited number of higher-priced premium cigars.

         Mass  Market  Cigars.   Mass  market  cigars  generally  are  domestic,
machine-made  cigars that use less-expensive  short filler  tobacco and are made
with  tobacco  binders and either  homogenized  sheet  wrappers or natural  leaf
wrappers.  Share sales of more expensive mass market cigars,  using natural leaf
wrappers,  grew by 12.9% in 1995,  as  consumers  appear to have shifted to more
expensive, higher quality mass market cigars. We distribute a significant number
of  high  quality,   natural  leaf  wrapper,   mass  market  cigars,   including
smaller-sized, humidified, natural leaf cigars.

         Little  Cigars.  Little  cigars are the lowest  priced  cigars.  Little
cigars  weigh less than three  pounds per 1,000,  and may have  filters.  Little
cigars are not made with binders,  are dry (not humidified) and are manufactured
and packaged similarly to cigarettes. PCI does not distribute any little cigars.
    

         Currently,  all  segments of the  premium  cigar  industry  are growing
rapidly,  from the low and  moderately-priced  premium cigars which we market to
the large "high priced" cigar brands sold by  established  cigar/tobacco  retail
specialty  shops. We believe that large importers and  manufacturers  of premium
cigars will continue to distribute their nationally  advertised,  leading brands
primarily  through  local  cigar/tobacco  stores  because  sales  through  other
locations require supplying humidors and care instructions. As and if our market
demands, we intend to sell a larger number of higher quality premium cigars.
                                       27
<PAGE>
Cigar Production

         According to statistics  compiled by The Cigar  Insider,  the Dominican
Republic  produces and exports more premium  cigars into the United  States than
any other  country  in the  world.  It has a strong  lead  over all other  cigar
exporting nations,  with nearly 50% of the market.  Industry experts rate cigars
manufactured in the Dominican  Republic third in the world in quality,  trailing
only those from Cuba and Jamaica.

         Cuban cigars  cannot be exported  into the United States as a result of
the 1962 trade  embargo.  Neither  PCI nor its  wholly-owned  subsidiary  CAN-AM
currently  distributes or engages in any transactions  involving Cuban cigars or
any products of Cuban origin in any of their  operations,  whether in the United
States,  Canada or elsewhere.  PCI's standard form supplier  agreement  strictly
prohibits its suppliers from  providing any product  containing any component of
Cuban origin.

Cigar Purchasing; Private Label and Custom Brands

   
         We do not directly  manufacture  or import any cigars and rely entirely
upon third party  manufacturers and importers to supply us with cigars.  Some of
our suppliers and importers also directly  manufacture some or all of the cigars
they sell to us. All of our suppliers deliver the cigars to us in the U.S. after
cigars  have passed  through  customs  and after all of the  shipping  and other
import costs have been paid.

         We  currently  do not  have  written  contracts  with  our two  largest
suppliers,  but are relying upon the strength of our  relationships  and ongoing
negotiations  with  them  and a number  of  alternative  suppliers,  to meet our
current and future supply requirements.  Although our current relationships with
our two  largest  suppliers  are good,  if  problems  develop,  without  written
contracts, the relationships could end abruptly.

         We have developed a standard form supplier agreement that is similar to
all common buyer/seller  agreements for consumer products. In general terms, the
agreement sets our negotiated  minimum  purchase  requirements,  and establishes
delivery to us at Phoenix Sky Harbor International Airport after passing through
customs and shipping is paid. The agreement allows for termination upon 120 days
notice,  obtains  warranty  that no illegal  substances  accompany the products,
prohibits  disclosure or contact with each party's business  relationships,  and
contains a covenant by the seller not to compete  for a  negotiated  period.  We
have entered  variations of our form supply  agreement with two newer  suppliers
who currently supply only a small portion of our total needs.

         House of Horvath,  Inc.,  accounted for  approximately 71% of our cigar
purchases from inception to March 31, 1997 (and a higher  percentage in Canada).
However, our purchases decreased to approximately 37% of our total sales for the
quarter ended June 30, 1997.  We have no written  contract with House of Horvath
and  purchase  by  purchase  order  only.  We  currently   purchase  cigars  and
accessories from over 19 different  sources.  As we have increased the volume of
our cigar purchases, vendors have offered more favorable terms.

         TSG Import, Export and Manufacturing  Corporation, a Dominican Republic
Company,  is currently  our largest  supplier and importer and accounted for 38%
for the quarter ended June 30, 1997. We are operating  under a verbal  exclusive
supply arrangement with TSG. TSG currently can manufacture 60,000 cigars a month
and potentially  source up to an additional 240,000 premium cigars per month. We
had a written  contract  with TSG,  which expired in July 1997. We are currently
negotiating with TSG to renew our contract, but continue to purchase cigars from
TSG on the same terms as our previous agreement.

         However,  our  purchases  decreased to  approximately  37% of our total
sales for the quarter  ended June 30,  1997.  We have no written  contract  with
House of Horvath and  purchase by purchase  order only.  We  currently  purchase
cigars manufactured in the Dominican Republic, Mexico, 
                                       28
<PAGE>
Honduras,   Nicaragua  and  the  Philippines,   and  are  working  to  establish
relationships with additional cigar manufacturers in the Dominican Republic.

         In addition to brands distributed by our suppliers, we also sell cigars
manufactured  to  our  specifications  by  TSG  and  other  suppliers  which  we
distribute  and sell under our own  "private"  label.  We are  negotiating  with
additional  suppliers  and  customers  to expand our private  label  operations,
although  we cannot  assure  that we will be  successful.  We will  continue  to
purchase  cigars  manufactured  by others as they become  available  on the open
market,  from time to time.  Our cigars are  generally  purchased  from  various
suppliers to meet demands at our sales price points.

         The recently  publicized  shortage of premium cigars has focused on the
large  importers  and  manufacturers  that  distribute  well known "high priced"
premium cigars to the local cigar/tobacco stores. We believe that the shelves of
local cigar/tobacco  stores have been, and will continue to be, low on stock due
to brand  name  manufacturers  not being  able to meet the demand for their high
priced, premium cigars. Supplies of the moderately-priced premium cigars we sell
have remained more than adequate.  Social,  political or economic changes could,
among other things,  interrupt  cigar supply or cause  significant  increases in
cigar  prices.  In  particular,  political  or  labor  unrest  in the  Dominican
Republic,  Mexico or Honduras could  interrupt the production of premium cigars,
which would inhibit us from buying inventory.
    

Company History

         PCI  was  incorporated  in  Arizona  in  December,  1996,  and  shortly
thereafter   acquired  CAN-AM   International   Investments   Inc.,  a  Canadian
corporation  ("CAN-AM")  which owned all cigar accounts,  inventory and humidors
formerly owned by Rose Hearts Inc. ("Rose Hearts") of Seattle,  Washington,  and
J&M Wholesale, Inc. ("J&M") located near Vancouver, B.C.

         PCI's National and International  Sales Managers,  Colin Jones and Greg
Lambrecht, through J&M and Rose Hearts, respectively, developed their concept of
selling premium cigars using in-store countertop humidors in convenience stores,
grocery stores and other retail outlet markets in June of 1996. Colin Jones owns
and operates  J&M, a 12-year old regional  supplier and  distributor  of impulse
purchase products to the convenience  store market in British Columbia,  Canada.
Greg  Lambrecht  owns and  operates  Rose  Hearts,  a 14-year old  supplier  and
distributor  of impulse  purchase  products  to  convenience  stores and grocery
stores in the northwestern United States including Washington,  Oregon, Northern
California, and Montana.

   
         Our Largest  Customer.  Corporate and franchise stores  affiliated with
Southland  USA and  Southland  Canada  (7-Eleven)  accounted for over 82% of our
sales in the fiscal year ended March 31,  1997.  We have  expanded  our customer
base, but sales to 7-Eleven stores still accounted for over 79% of our sales for
the quarter  ended June 30, 1997.  We expect that sales to 7-Eleven  stores will
continue to account for a substantial percentage of our sales.
    

         Canadian  Sales;   CAN-AM.   With  an  average  of  over  12  years  of
distribution experience in the convenience store industry,  Colin Jones and Greg
Lambrecht  created a new company,  CAN-AM,  to establish a premium cigar program
with 7-Eleven in five Canadian Provinces. They believe that CAN-AM was the first
company to market  premium  cigars sold out of  in-store  humidors to a Canadian
national convenience store chain.
                                       29
<PAGE>
   
         The first major  presentation  of what is now the PCI Cigar Program was
to Southland  Canada  (7-Eleven).  An initial test was conducted in 45 stores in
Vancouver,  B.C.  and 15 stores in  Edmonton,  Alberta,  with a  possibility  of
expansion in 60 days if the test market was successful.  After three weeks,  the
premium cigar program was so successful that 7-Eleven began a national  program,
and the PCI Cigar Program is currently in all 464 7-Eleven stores across Canada.
With a warehouse  near Vancouver  B.C., a national  distribution  system,  and a
telemarketing  service,  current CAN-AM sales to 625 stores in the quarter ended
June 30, 1997 were approximately $400,000 (unaudited).
    

         CAN-AM  secured a strong  foothold  in the  convenience  industry  with
7-Eleven  stores,  and is pursuing  expansion  through  chains such as Mac's and
Petro-Canada,  as well as other  independent  retail  outlets.  Numerous  retail
outlets have approached  CAN-AM to supply them with the PCI Cigar Program.  Over
the past several  months,  CAN-AM has secured over 625 retail  outlets in Canada
and is rapidly expanding to large chain stores and through distributors.

   
         U.S. Sales. As of June 30, 1997 our United States operations distribute
to 926 stores in 22 states.  PCI U.S.  sales in the quarter ending June 30, 1997
were approximately $190,000 (unaudited).

         7-Eleven.  Largely because of the success of the PCI Cigar Program with
Southland  Canada,  PCI and  Southland USA have  negotiated  and signed a master
agreement to establish the PCI Cigar Program in 7-Eleven corporate stores and in
all franchise  stores that request the PCI Cigar  Program.  There are over 5,300
7-Eleven  stores  across  the United  States.  Under  this  agreement,  we added
approximately  500 stores a month  through  June,  at which time we increased to
1,000 new stores a month and hope to  continue  at that rate until our  7-Eleven
rollout is complete.

         Rose Hearts.  The PCI Cigar  Program was  established  in the northwest
United States by Rose Hearts and Greg Lambrecht. Rose Hearts sold these accounts
to CAN-AM, PCI's wholly owned subsidiary,  but temporarily  continues,  as PCI's
transitional  distributor,  to service the PCI Cigar Program  accounts in stores
affiliated  with  7-Eleven,  Circle K,  AM/PM and  other  chains in  Washington,
Oregon,  Idaho,  northern  California  and Alaska.  Rose Hearts'  operations are
declining and its owner,  Greg P.  Lambrecht,  intends to sell or liquidate Rose
Hearts in the near  future as we assume the direct  service of all of the stores
that Rose Hearts  currently  serves.  Greg Lambrecht has turned over operational
control of Rose Hearts to other  management  so that he can honor his  full-time
obligations to us.

         McLane.  McLane  distributes  products  to over 35,000  retail  outlets
nationwide.  We believe that  currently  PCI is the largest  supplier of premium
cigars to  McLane,  but we are not its sole  supplier  of  humidors  or  premium
cigars.  We now distribute to two of McLane's 16 divisions,  and are negotiating
with other  divisions.  In addition to placing the PCI Cigar Program in Circle K
stores  serviced by McLane in Las Vegas and one McLane  account in  Arizona,  we
have  placed a large  distributor  humidor  in a McLane  facility  in  Goodyear,
Arizona,  through  which  McLane  services  its Sun West  Division  (Arizona and
Nevada).
    

         AM/PM.  We have executed an agreement with AM/PM to place the PCI Cigar
Program in AM/PM  convenience  stores in Washington  and Oregon.  We have placed
humidors in 21 stores, and will roll out to over 100 stores,  with the potential
of nearly 200 stores.  If initial results are  successful,  we intend to present
the PCI Cigar Program to AM/PM nationwide.

         Associated Grocers. We have executed an agency contract with Associated
Grocers to  distribute  the PCI Cigar  Program  to  Associated  Grocers'  retail
outlets  (421  stores) in the  Northwest.  We have  placed  humidors  in over 20
Associated Grocers stores.

         Texaco Star Mart. We service 22 Texaco Star Mart convenience  stores in
the Northwest, and are negotiating to expand the PCI Cigar Program with Texaco.
                                       30
<PAGE>
   
         Growth Plus;  Additional  Capital  Needs.  We intend to grow rapidly by
expanding the PCI Cigar Program  distributing  moderately-priced  name brand and
private  label  premium  cigars  and other  cigars,  in-store  humidors,  direct
marketing, in-store merchandising,  telemarketing, and education and training to
retail outlets in the US and Canada. We have grown quickly with investor capital
and bridge  financing,  but we have  reached a point where  substantial  outside
capital is needed to further expand the PCI Cigar Program.

         Overall Marketing. Colin Jones and Greg Lambrecht each have been in the
impulse  item  distribution  business  for  over 12 years  and have  established
relationships  with many  accounts  across  the  United  States  that  represent
additional retail outlets not yet selling premium cigars.  PCI officers attended
the National  Association of Convenience Stores ("NACS") convention in Las Vegas
and displayed our premium cigars and in-store  humidors.  Our humidors advertise
the PCI  logo,  name,  and toll  free  number.  We  recently  hired a  celebrity
spokesman, Arie Luyendyk, to help promote the PCI Cigar Program.
    
   
    
Products

   
         The PCI Cigar Program. We offer a "full service" program to convenience
stores and gas station  outlets,  grocery  stores,  and other high volume retail
stores. To effectively place premium cigars and in-store humidors,  we primarily
distribute  directly  to outlets,  but to a smaller  degree  distribute  through
independent local/regional and national distributors. Direct sales accounted for
approximately 88% of our total sales and third-party  distribution accounted for
less than 12% of our total sales for the quarter  ended June 30, 1997.  We offer
and recommend that a PCI sales  representative  visit each local area to educate
store  managers  and  regional  supervisors  about the PCI Cigar  Program.  This
presentation  is accompanied  by the PCI "Guide to Premium  Cigars" that reviews
the types of  premium  cigars by taste,  smell,  country of  origin,  and,  most
importantly, how to effectively sell premium cigars.
    

         The on-going  success of our "full service" PCI Cigar Program  depends,
in part,  on  tele-merchandising.  Our employees  call store  managers at retail
outlet  locations  periodically  to ask  specific  questions  relating  to sales
volume, humidity levels, and placement of humidors. We analyze customer feedback
and make  recommendations  on cigar  brands  and  price  points  based  upon the
customer  profile  and  experience  of a retail  location.  This system has been
working  effectively in Canada for several months,  and is being  implemented in
the U.S.

   
         Humidors.  We provide, and retain ownership of, all countertop humidors
shipped to retail outlets.  Our humidors  provide an attractive  product display
and increase  counter space available for PCI's products.  In addition,  we have
designed  and  attached a magazine  rack,  which can be used to display and sell
trade magazines such as Cigar Aficionado and Smoke. The celebrity covers used by
such magazines,  when displayed in the magazine rack, provide high impact, point
of purchase signage.
    

         Each PCI in-store humidor is a sealed case or box that displays premium
cigars in an optimal  environment  of humidity.  Our in-store  humidors  come in
varying  sizes that can store and  display 50 to 400  cigars.  The most  popular
humidor is a stained,  hand-made  wood case with a clear  plexiglass  lid, which
holds 75 to 125 cigars.

   
         PCI's in-store  humidors are designed to be placed on store countertops
next to the cash  register  for  maximum  exposure.  Each  in-store  humidor  is
equipped  with a humidifier  unit and a humidity  gauge to indicate when to soak
the  humidifier  in purified  water.  We designed a  long-lasting  Spanish cedar
humidifier to maintain constant humidity. Point of purchase signs which describe
the characteristics of the cigars, such as the name of the cigar, country origin
of the tobacco,  size,  flavor,  and price are placed on the front of each stock
keeping unit ("SKU") in the in-store humidors.

         PCI does not pay "slotting"  fees or other  inducements to retailers in
order to secure  counter  space,  which  could  affect our  ability to place our
humidors  in  prime  locations.  In  addition,   other  major  manufacturers  or
distributors  may have  agreements  with  convenience  stores which  require the
stores to 
                                       31
<PAGE>
locate  the  manufacturers'  or  distributors'  tobacco  products  in a  counter
position that is  preferential  to, or at least as favorable as, the location of
other suppliers' products,  including our humidors. This may inhibit our ability
to obtain favorable counter presentation of our humidors.

         We  currently  have  four  suppliers  of  humidors  which  are based in
Arizona, Oregon,  California and Canada, our largest supplier being The Wildwood
Collection  of  Scottsdale,  Arizona.  Although we have  specially  designed our
humidors to meet our business  needs,  we believe any reputable  cabinet  making
company could meet our  production  specifications.  For this reason,  we do not
believe we are dependent  upon any humidor  supplier and we have not entered any
written contracts with our humidor suppliers.

         Our Cigars. We distribute  moderately-priced imported premium cigars, a
limited number of  higher-priced  finest quality premium  cigars,  a significant
number of mass-market cigars and certain  accessories.  We currently  distribute
over 60 brands of cigars.
    

         Premium Cigars.  Our premium cigars are generally  hand-rolled and sell
at retail  price  points  above  $1.00/cigar.  Through the PCI Cigar  Program we
distribute  primarily large premium cigars with  long-filler,  long/medium,  and
medium/short filler tobacco and high quality, natural leaf wrappers and binders.
In order to make hand-made cigars,  binder tobacco is hand-wrapped around filler
to create the "bunch" which is placed into a mold.  Then,  "wrapper"  tobacco is
hand-wrapped around the bunch, creating a premium cigar.

         The  manufacturing  process for premium cigars  includes the selection,
purchase  and aging of the  tobacco and hand  rolling of the cigars.  Tobacco is
selected  based upon its flavor and  quality.  The  availability  and quality of
tobacco  varies  from  season to season as a result of such  factors  as weather
conditions and the demand for the tobacco.

         The  taste of the  cigar is based on the  quality  and/or  blend of the
tobacco.  We do our best to select  premium cigars with a blend of imported fine
aged  tobaccos.  After  tobacco is grown,  it is  typically  aged for periods of
between three months to three years. The time period for aging cigar tobacco has
been  substantially  reduced in recent  months  due to the high  demand for leaf
tobacco used for cigar manufacturing worldwide.

         The cigar  industry in general has  recently  experienced  shortages in
high-priced  premium cigars because of shortages of certain types of the longest
aged and highest priced natural wrapper and long filler. Currently,  there is an
abundant  supply from a number of  countries  of the  moderately-priced  premium
cigars  of the  types  distributed  by PCI.  Although  the  shortages  have  not
materially  impacted  cigar  production  to date,  we cannot  assure that future
shortages will not have an adverse effect on the PCI Cigar Program.

   
         Mass Market Cigars.  Mass market cigars are  machine-made and generally
have a retail price point of  $1.00/cigar  or less.  Mass market cigars use less
expensive tobacco than premium cigars. Manufacturers use a variety of techniques
and grades of tobacco to produce mass market cigars that sell at PCI's low price
points.  Mass market cigars include large cigars  (weighing  three  pounds/1,000
cigars) and smaller,  natural leaf cigars (weighing less than three pounds/1,000
cigars). We purchase  significant  quantities of mass market cigars from several
sources for sale at our lowest price point.
    

         Mass market  large  cigars  combine  natural  leaf wrapper and man-made
binder made from  tobacco  ingredients  instead of natural  binder,  with filler
threshed  into  short,  tobacco  ingredients  replacing  natural  tobacco  leaf.
Flavoring  and/or  plastic tips are often added to popularly  priced mass market
large cigars.

         Price Point  Supplies.  Our PCI Cigar Program  currently  provides each
customer with a number of cigars at each price point established between PCI and
the specific store or distributor. This strategy allows us to substitute various
premium cigar brands in each price group, depending upon supplies 
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available  from time to time.  Our typical  humidor  displays  premium cigars in
three or five  different  price  point SKUs.  In  addition,  we  maintain  large
custom-designed  display case  humidors  with eight or more price point SKUs for
selected high-volume locations.

   
         No Returns of Unsold  Product to Date.  We are  generally  obligated to
accept  returns of unsold  products,  but because of the nature of our PCI Cigar
Program we have had no returns to date.  Our program tends to eliminate  returns
because  properly  humidified  premium  cigars improve with age, and our program
properly  maintains  cigars in humidifiers.  In addition,  we do not supply more
inventory  than is  required,  but focus on filling  price  points as  inventory
depletes.  Our  telemarketers  currently  maintain  frequently  contact with the
stores we service. We cannot assure that this record will continue.

Our Expansion Plans

         Our strategy  for  continuing  growth and  achieving  profits  involves
filling  a  market  niche  by  providing  affordable,  premium  cigars  that are
conveniently  accessible  to the cigar  smoking  public.  The PCI Cigar  Program
includes several components, including:
    

         Cigar  Purchasing  and  Supply.  Most of the  cigars  we sell  are high
quality,  low to medium priced,  premium cigars that are currently  available in
large quantities and are affordable.

   
         We do business with, and are negotiating  relationships  and agreements
with, cigar importers and manufacturers  which have  relationships  with tobacco
plantations in the Dominican Republic and Mexico. The Dominican plantations with
which we deal are located in the same valley that produces  tobacco used in high
priced  premium  cigars,  and we believe that our  suppliers  produce  cigars of
similar high quality.  However,  we believe we can purchase and distribute these
cigars  at  significantly  lower  prices  than  those  made  by the  brand  name
manufacturers. We intend to maintain the manufacturers' labels which they use in
their country's  local markets,  and have begun to create our own private labels
which may be banded on these premium cigars.
    

         We believe that we have built satisfactory supply relationships and are
currently  working with various cigar  importers to assure that PCI will have an
adequate  supply of cigars at each key retail price point.  We anticipate  rapid
expansion  during  the next few  years,  and we expect to add new  suppliers  to
broaden our access to quality cigar and cigar accessories.  We are also securing
rights to distribute and place several different in-store humidors.

   
         Master  Agreements and  Arrangements  with National  Chains.  A "master
agreement"  is a form  retailer  or  regional  distribution  agreement  that PCI
negotiated with a major  convenience  store chain,  which is approved for use by
retail stores or regional  distribution centers within the chain, but which must
be accepted by each  individual  store or  distribution  region  which wishes to
participate  in the PCI Cigar  Program.  We have "master"  agreements  and other
arrangements  with several major convenience store chains to place the PCI Cigar
Program in corporate and franchise stores, the largest of which is Southland USA
(7-Eleven).  However, the nature of the convenience store distribution  business
is that all supplier  relationships  are terminable on short notice  (usually on
between  30 and 120 days  notice).  Participation  in the PCI Cigar  Program  is
usually at the discretion of each local franchise
                                       33
<PAGE>
store or each  region of the  country.  As long as  demand  for  premium  cigars
remains strong,  we believe that individual  stores and regions will participate
in our PCI Cigar Program.

         Regional Direct Distribution and Sales Companies.  We have entered into
arrangements  or  agreements  with two regional  direct  distribution  and sales
companies  to supply  them with  premium  cigars and  in-store  humidors in mass
quantities.  These regional direct distribution and sales companies, Rose Hearts
and McLane Company, will, in turn, sell, deliver direct to the stores,  service,
and merchandise the PCI Cigar Program.  Third-party  distribution  accounted for
less than 12% of our total sales for the quarter  ended June 30,  1997.  We have
provided  distributors  with large  humidors for  quantity  storage of cigars at
distribution  warehouses.  We believe that these  relationships will allow us to
expand the PCI Cigar Program  rapidly  throughout the western United States.  We
intend  to  continue  to  utilize  and  expand  this  sales,   distribution  and
merchandising  strategy  with similar  regional  direct  distribution  and sales
companies throughout the rest of the U.S. and possibly Canada.

         PCI  entered a  Distributorship  Agreement  on June 13,  1997 with Rose
Hearts for the non-exclusive  distribution to Associated Grocers,  SuperValu and
other accounts in the states of Alaska,  Idaho, Oregon,  Washington and Northern
California. The agreement provides that any master agreement with a national PCI
account or national  distributor will supersede the Rose Hearts  agreement.  PCI
must pay Rose  Hearts a ten  percent  (10%)  commission  on the retail  value of
products  PCI ships to  third-party  stores  where  Rose  Hearts  provides  only
in-store  merchandising support services,  but must pay Rose Hearts a twenty-two
percent  (22%)  commission  on the retail value of PCI products that Rose Hearts
delivers to the stores directly. PCI must provide Rose Hearts, at PCI's expense,
with a  warehouse  humidor to store PCI  products  shipped to Rose  Hearts.  The
agreement  is for an initial  one year term and  automatically  renews upon each
anniversary  unless terminated by certain  conditions,  including either party's
breach,  Rose  Hearts'  insolvency,  bankruptcy  or an  arbiter's  determination
requiring  termination.  Greg P. Lambrecht is the President and sole shareholder
of Rose Hearts and the  Secretary,  Treasurer,  Vice President of National Sales
and a substantial shareholder of PCI.
    

         Price Point  Supply  Systems.  We have  developed  a  price-point-based
ordering system to eliminate  complications of brand-specific  product ordering,
minimize stock shortages,  and more effectively meet demand. We group our cigars
by retail price point. Store personnel simply select the amount of cigars needed
at each price  point and phone or fax in the order.  We then fill the order with
cigars in stock which fall within the price  point  grouping.  It is possible to
order cigars by name,  but the PCI Cigar  Program  provides that if a particular
brand is not in stock when the order is taken,  then a  comparable  cigar within
the price point will be substituted.

         Extensive  Education  and  Training  Program.  We believe  that  proper
education,  training,  and support of store  personnel can enhance the PCI Cigar
Program  by  providing  knowledge  and  awareness  of  brand  popularity,  cigar
characteristics,  care of  humidors,  and  proven  selling  techniques.  We have
developed  the  "Premium  Cigars  International  Comprehensive  Guide to Premium
Cigars"  for  distribution  to store  managers  and  employees,  and a  separate
comprehensive  package for  distributors  that  introduces  and explains the PCI
Cigar Program in detail.

         State of the Art  Management/Accounting  Information Systems.  Customer
service and support are key factors in the success of the PCI Cigar Program.  We
have acquired and are implementing a modern,  mid-sized  integrated  information
system  throughout  PCI to  support a  business  strategy  which  includes  call
management, order entry, credit and collection, inventory management, accounting
and reporting, and decision management tools.

   
         Utilizing  Distribution   Companies  And  Telemarketing.   We  directly
distribute  the majority of our products to our  customers.  McLane  Company and
Rose  Hearts  are  our  only  third  party   distributors   and  their  combined
distributions  represent less than 12% of our total sales.  We are expanding the
PCI Cigar  Program  through  these  and  other  third  party  distributors  that
currently  deliver items to 
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convenience stores,  grocery stores, gas stations and restaurants throughout the
United  States  and  Canada.   We  believe  we  can  use  established   national
distributors  to enable us to expand  rapidly to  thousands  of stores that they
already service.  By using large distributors,  we can consolidate the invoicing
of thousands of stores and drop ship large  quantities of cigars and humidors to
the  distributors'  regional  warehouses  or  distribution  centers for delivery
directly to retail stores.  We plan to increase the number of  telemarketers  we
use so that stores being serviced by  distributors  will be called  regularly to
check on  supply,  chart  sales,  give  tips on  selling  and  placement  of the
humidors, and ensure that the store managers know how to care for the humidors.

         Most  distributors  purchase  the  products  directly  from us and then
resell the products to the outlet  accounts  they serve.  The  compensation  for
these  distributors  is built into  their  pricing  from us.  Because we own the
accounts that Rose Hearts previously served, we retain ownership of the products
Rose  Hearts  distributes  and pay Rose Hearts a  percentage  of the retail sale
amount,   but  Rose  Hearts'   compensation   is  no  more  favorable  than  any
non-related-party distributor who is compensated in the pricing structure.
    

         Advertising  and  Promotions;  Spokesperson.  We intend to support  the
distribution  of  our  cigars  through  advertising  in  numerous  publications,
including Cigar  Aficionado,  Smoke,  Cigar Lovers,  The Cigar Insider and other
publications  oriented to the type of person whom,  we believe,  smokes  premium
cigars.  We  also  intend  to  expand  our  advertising  and  marketing  through
promotions  distributed  at our  points of sale and  through  direct  mail,  and
participation  in trade  shows.  Recently  we  signed  an  agreement  with  Arie
Luyendyk,  winner of this year's Indianapolis 500, to be a spokesperson for PCI.
Our logo is  displayed on his helmet,  and he will  support us through  personal
appearances.

Competition

   
         We believe  that,  as a distributor  of premium  cigars to  convenience
outlets,  PCI competes with a smaller number of primarily regional  distributors
including  Southern Wine and Spirits,  Specialty  Cigars,  Inc.,  Cohabico,  Old
Scottsdale  Cigar Company,  Inc. and many other small tobacco  distributors  and
jobbers.

         The broader cigar distribution  industry is dominated by a small number
of  companies  which  are  well  known to the  public.  These  well-known  cigar
manufacturing and wholesale companies, along with major cigarette manufacturers,
have not yet entered the retail distribution market. These companies include 800
JR Cigar Company, Inc., Consolidated Cigar Company, Culbro Corporation,  General
Cigar Company,  Swisher,  Caribbean Cigar Company, US Tobacco and others.  These
companies  may  do so in  the  future.  Also  a  number  of  large  distribution
companies,  such as McLane  Company  and  CoreoMark,  who are  currently  in the
convenience  outlet  distribution  business,  but who have not entered the cigar
distribution  business,  may do so in the future.  These cigar manufacturing and
wholesale  companies have larger resources than PCI and would, if they enter the
cigar distribution market, constitute formidable competition for our business.

         We  compete by  offering  our PCI Cigar  Program as a total  package of
service,  convenience and quality. Our cigars are not the cheapest in the market
nor the highest end quality  cigars,  but we believe  they  represent  excellent
value as high  quality  products  at fair  prices and in  convenient  purchasing
locations.

Government Regulation

         General. The tobacco industry in general has been subject to regulation
by  Federal,  state and local  governments,  and recent  trends have been toward
increased  regulation.   Although  regulation  initially  focused  on  cigarette
manufacturers,  it has begun to have a broader impact on the tobacco industry as
a whole.  Regulation  may focus more directly on cigars in the future because of
the recent  increase  in  popularity  of cigars.  Regulations  include  labeling
requirements,  limitations  on advertising  and  prohibition of sales to minors,
laws restricting smoking from public places including offices, office buildings,
restaurants  and other  eating  establishments.  In  addition,  cigars have been
subject to substantial  excise  taxation at the Federal,  state and local level,
and those taxes may increase in the future.  Future regulations and tax policies
may have a  material  adverse  affect  upon  the  ability  of  cigar  companies,
including PCI, to generate revenue and profits.

         Excise Taxes.

         U.S. Federal Taxes.  Effective  January 1, 1991, the federal excise tax
rate on large cigars  (weighing more than three pounds per thousand  cigars) was
increased to 10.625%,  capped at $25.00 per thousand cigars, and again increased
to 12.75%,  capped at $30.00 per  thousand  cigars,  effective  January 1, 1993.
However,  the base on which the  federal  excise tax is  calculated  was lowered
effective  January  
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<PAGE>
1, 1991 to the  manufacturer's  selling price, net of the federal excise tax and
certain other exclusions. The federal excise tax on little cigars (weighing less
than three pounds per thousand cigars)  increased from $0.75 per thousand cigars
to $0.9375 per  thousand  cigars  effective  January 1, 1991.  The excise tax on
little cigars increased to $1.125 per thousand cigars effective January 1, 1993.
We do not believe  that the current  level of excise  taxes will have a material
adverse effect on our business,  but we cannot assure that additional  increases
will not have a material adverse effect on our business.

         U.S. State and Local Taxes. Cigars and pipe tobacco are also subject to
certain state and local taxes.  Deficit  concerns at the state level continue to
exert pressure to increase tobacco taxes.  Since 1964, the number of states that
tax cigars has risen from six to 42. State excise taxes  generally range from 2%
to 75% of the wholesale  purchase price,  and are not subject to caps similar to
the federal cigar excise tax. In addition,  seven states have increased existing
taxes on large  cigars  since 1988.  Five  states tax little  cigars at the same
rates as  cigarettes,  and four of these states have increased  their  cigarette
taxes since 1988.

         State cigar excise taxes are not subject to caps similar to the federal
cigar excise tax. Increases in such state excise taxes or new state excise taxes
may in the future have a material adverse effect on our business.

         Canadian Taxes.  Each Canadian  province has approved CAN-AM to collect
provincial taxes under the applicable  province's tobacco tax act. The tax rates
vary from province to province,  but range from 45% of the retail  selling price
in Manitoba and Alberta to 95% of the retail selling price in Saskatchewan.

         Health Regulations.

         General. Cigars, like other tobacco products, are subject to regulation
in the U.S. at the  federal,  state and local  levels.  Together  with  changing
public attitudes  toward smoking,  a constant  expansion of smoking  regulations
since  the early  1970s has been a major  cause  for a  substantial  decline  in
consumption.  Moreover, the trend is toward increasing regulation of the tobacco
industry.

         Federal  Regulation.  In recent years,  a variety of bills  relating to
tobacco  issues  have been  introduced  in the  Congress  of the United  States,
including bills that would have: prohibited the advertising and promotion of all
tobacco  products  and/or  restricted or eliminated  the  deductibility  of such
advertising  expenses;  set a federal minimum age of 18 years for use of tobacco
products; increased labelling requirements on tobacco products to include, among
other things,  addiction  warnings and lists of additives  and toxins;  modified
federal  preemption  of  state  laws to  allow  state  courts  to  hold  tobacco
manufacturers  liable  under  common  law or state  statutes;  required  tobacco
companies  to pay for health care costs  incurred by the federal  government  in
connection  with tobacco related  diseases;  and shifted  regulatory  control of
tobacco  products and  advertisements  from the Federal Trade  Commission to the
U.S. Food and Drug  Administration  (the "FDA").  In addition,  in recent years,
there have been proposals to increase excise taxes on cigarettes. In some cases,
hearings  were  held,  but only one of these  proposals  was  enacted.  That law
requires  states,  in order to receive full funding for federal  substance abuse
block  grants,  to  establish  a maximum age of 18 years for the sale of tobacco
products along with an appropriate  enforcement  program.  The law requires that
states report on their enforcement efforts.  Future enactment of the other bills
may have an adverse  effect on the sales or  operations of PCI.  Currently,  the
federal  Consumer  Product  Safety  Commission  is  working  to  establish  such
standards for  cigarettes.  The enabling  legislation,  as originally  proposed,
included little cigars.  However,  little cigars were deleted due to the lack of
information on fires caused by these products.

         EPA Regulation. The U.S.  Environmental  Protection Agency (the "EPA")
has recently  published a report with respect to the respiratory  health effects
of  passive  smoking,   which  report  concluded  that  widespread  exposure  to
environmental  tobacco smoke  presents a serious and  substantial  
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<PAGE>
public health impact. In June 1993, Philip Morris and five other representatives
of the tobacco manufacturing and distribution  industries filed suit against the
EPA seeking a declaration that the EPA does not have the statutory  authority to
regulate  environmental  tobacco  smoke,  and  that,  in view  of the  available
scientific evidence and the EPA's failure to follow its own guidelines in making
the determination, the EPA's final risk assessment was arbitrary and capricious.
The litigation is still pending.
    

         FDA Regulation.  The FDA has proposed rules to regulate  cigarettes and
smokeless  tobacco  in order to protect  minors.  Although  the FDA has  defined
cigarettes  in such a way as to  include  little  cigars,  the  ruling  does not
directly impact large cigars.  However,  once the FDA has  successfully  exerted
authority  over any one tobacco  product,  the  practical  impact may be felt by
distributors and manufacturers of any tobacco product. If the FDA is successful,
this may have long-term  repercussions  on the larger cigar industry.  The major
tobacco  companies  and  advertising  companies  recently  brought  an action in
federal court in North Carolina  challenging FDA regulation of tobacco products.
The trial court  ruled,  on April 25, 1997,  that the FDA may  regulate  tobacco
products under the Federal Food,  Drug and Cosmetic Act. The court certified its
order for  immediate  appeal and the ultimate  resolution  of the  litigation is
still pending.

   
         State  Regulation.  In  addition,  the  majority of states  restrict or
prohibit  smoking in certain  public  places  and  restrict  the sale of tobacco
products to minors.  Places where the majority of states have prohibited smoking
include:  any public  building  designated  as  non-smoking;  elevators;  public
transportation;  educational facilities; health care facilities; restaurants and
workplaces. Local legislative and regulatory bodies have also increasingly moved
to curtail  smoking by prohibiting  smoking in certain  buildings or areas or by
requiring  designated  "smoking"  areas.  In a few states,  legislation has been
introduced,  but has not passed,  which would  require all little cigars sold in
those states to be "fire-safe"  little  cigars,  i.e.,  cigars which  extinguish
themselves  if not  continuously  smoked.  Passage  of similar  restrictions  or
regulation  restricting  smoking in  certain  places,  regulating  point of sale
placement  and  promotions,  requiring  warning  labels or relating to so-called
"second-hand"  smoke  could have an adverse  effect on our sales or  operations.
Certain  retailers  may decide to stop selling all tobacco  products  because of
public pressure.

         Massachusetts  lawmakers  have  introduced  several  bills  to  require
warning  labels on cigars,  but none has yet  passed.  On June 16,  1997,  Texas
passed a law which prohibits offering  cigarettes or tobacco products (including
cigars) in a manner that permits a customer  direct access to the products,  but
the law  specifically  does  not  apply to "that  part of a  business  that is a
humidor or other  enclosure  designed  to store  cigars in a  climate-controlled
environment."

         California  Regulation  -  Proposition  65.  Although  federal  law has
required health warnings on cigarettes since 1965 and on smokeless tobacco since
1986,  there is no federal  law  requiring  that  cigars  carry  such  warnings.
However,  California  requires "clear and reasonable"  warnings to consumers who
are  exposed to  chemicals  known to the state to cause  cancer or  reproductive
toxicity,  including  tobacco  smoke and several of its  constituent  chemicals.
Violations  of this law,  Proposition  65, can result in a civil  penalty not to
exceed $2,500 per day for each violation.  Although similar legislation has been
introduced in other states,  no action has been taken. We cannot assure you that
other states will not enact similar requirements.
    

         During  1988,  26  manufacturers  of tobacco  products,  including  the
largest mass-marketers of cigars, entered into a settlement of legal proceedings
filed  against  them  pursuant  to  Proposition  65.  Under  the  terms  of  the
settlement,  the  defendants  agreed to label retail  packages or  containers of
cigars,   pipe  tobaccos  and  other  smoking  tobaccos  other  than  cigarettes
manufactured  or imported for sale in California  with the  following  specified
warning label: "This Product  Contains/Produces  Chemicals Known To The State of
California  To Cause  Cancer,  And Birth  Defects or Other  Reproductive  Harm."
Although the  settlement  of the  Proposition  65  litigation  by its terms only
impacts  California,  it is not practical for 
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national cigar manufacturers to confine their warning labels to cigars earmarked
for sale in  California.  Consequently,  since  1988,  most boxes of mass market
cigars manufactured in the United States carry cancer warning labels.

   
         Canadian  Regulations.  Bill C-71, The Tobacco Act, became effective in
Canada on April 25,  1997.  The  purpose of the Act is to protect  the health of
Canadians,  especially  young people.  The new tobacco  legislation  affects all
persons  who  promote or sell  tobacco  products.  The Act builds on many of the
measures formerly set out in the Tobacco Sales to Young Persons Act, under which
the tobacco  industry in Canada was  previously  operating.  Health  Canada,  an
agency of the  Government  of Canada  advises that the Canadian  government  may
issue  additional  regulations  to complement the new Act and that provinces may
issue their own supplemental  regulations.  We provide you the following summary
of what we believe is the current status of Canadian tobacco  regulations  after
the effectiveness of the Act and Health Canada's stated enforcement  policy, but
cautions  you  that  the Act and such  regulations  are  subject  to  change  or
supplement and Health Canada's enforcement policies may change:

         The Act requires promoters or retailers of tobacco products to:

         o        refuse to sell their products to persons younger than 18 years
                  (under 19 years in the Atlantic  provinces,  British  Columbia
                  and Ontario).  Health  Canada  strongly  advises  retailers to
                  require valid proof of age identification;

         o        ensure the  visibility  of signs that  inform the public  that
                  furnishing tobacco products to minors is prohibited by law;

         o        refuse to sell cigarettes in a number less than 20; and

         o        not  display  tobacco  products  in a way that lets  customers
                  handle them before purchase.

         The Act prohibits:

         o        the sale of tobacco  products through vending machines without
                  a security device;

         o        mailing tobacco products directly to consumers;

         o        delivering  tobacco  products  across  a  provincial  boundary
                  except between manufacturers and retailers; and

         o        giving  promotional  incentives  and free gifts  displaying  a
                  tobacco brand name or logo;  giving  rewards or incentives for
                  buying  tobacco  products  or for  buying  another  product or
                  service.

         Retailers may display:

         o        signs   indicating  the  price  and  availability  of  tobacco
                  products,  but no  tobacco  brand  name or logo may  appear on
                  these signs;

         o        tobacco  products  and  smoking  accessories  that  display  a
                  tobacco brand name or logo.

         After October 1, 1998, retailers may not display:

         o        tobacco  sponsorship  promotions  of  activities,   events  or
                  facilities  in  conjunction  with  the  display  of a  tobacco
                  product or  packaging,  except in places  where  children  are
                  prohibited by law.
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         Advertisements must:

         o        contain  factual  and  brand  information  only  (e.g.:  size,
                  number,  tar content,  sales data,  technical  specifications,
                  etc.);

         o        may not  contain  images  that  suggest  a way of life or that
                  appeal to youth;

         o        may not be misleading  or likely to create a false  impression
                  about a tobacco product or its emissions; and

         o        only  appear  in   publications   mailed  to  a  named  adult,
                  publications  with an adult readership of not less than 85% or
                  in signs in a place where young  persons are not  permitted by
                  law.

         Health Canada has informed retailers that it will enforce the Act using
a staged approach.  It will first notify affected  parties of their  obligations
and give them an opportunity to comply. It will then monitor compliance and warn
non-complying  persons.  It will pursue further enforcement only against persons
who consistently fail to comply after warning.

         Tobacco Industry Litigation.

         General.  Historically, the cigar industry has not experienced material
health-related  litigation.  However,  litigation  against leading United States
cigarette  manufacturers  seeking  compensatory  and,  in some  cases,  punitive
damages  for cancer and other  health  effects  alleged  to have  resulted  from
cigarette  smoking is pending.  We carry  general  liability  insurance  with an
aggregate  limit  of  $10,000,000,  and  product  liability  and  health  hazard
insurance.  These  policies also cover our suppliers,  manufacturers  and retail
outlets, however, we cannot  assure you that we will not be subject to liability
which is not  covered  beyond  the  limits  of our  general  liability,  product
liability and health hazard  insurance  coverage,  and which may have a material
adverse effect upon our business.
    

         Proposed  Settlement  with  States.  Several  states have sued  tobacco
companies  seeking to recover the monetary benefits paid under Medicaid to treat
residents allegedly suffering from tobacco-related  illnesses.  On June 20, 1997
the Attorneys General of 40 States and the major United States tobacco companies
announced a proposed  settlement of the  litigation,  which,  if approved by the
United  States  Congress,  would require  significant  changes in the way United
States cigarette and tobacco  companies do business.  The potential  impact,  if
any, on the cigar industry is uncertain.

   
         As  announced,  the  proposed  settlement  would  include,  among other
things:

         o        U.S.  tobacco  companies will pay $360 billion in the first 25
                  years, and then $15 billion a year.

         o        The Food and Drug Administration  could regulate nicotine as a
                  drug but could not ban it until 2009.

         o        Sick  smokers can still sue the  industry.  Any money they won
                  would come out of an annual $5 billion  tobacco  company fund.
                  Smokers  also could  receive  punitive  damages for any future
                  wrongdoing by tobacco companies out of that fund.

         o        All class-action lawsuits against the industry are banned.

         o        No tobacco billboards or other outdoor ads.

         o        No humans or cartoons in ads or on cigarette packs.
                                       39
<PAGE>
         o        No brand-name sponsorship of sporting events.

         o        Text-only ads in magazines with significant youth readership.

         o        No Internet advertising.

         o        No "product placement" in movies and on TV.

         o        Black  labels  covering  the top  fourth of  cigarette  packs,
                  including  "Cigarettes  are  addictive"  and "Smoking can kill
                  you."

         o        A cigarette  vending  machine ban; no  self-service  displays;
                  cigarettes  and  smokeless  tobacco  sold  only  behind  store
                  counters.

         o        Industry  will pay fines if smoking by youths fails to drop by
                  30 percent  in five  years,  50 percent in seven  years and 60
                  percent in 10 years. The penalty is $80 million per percentage
                  point by which the target is missed.

         o        No smoking in public places and most  workplaces  unless there
                  are separately ventilated smoking areas.

    
         Other State Actions.  Florida and  Massachusetts  have enacted statutes
permitting suit against the tobacco companies to recoup such Medicaid costs, and
recently,  one  defendant  has entered  into a  settlement  with such  plaintiff
states, which provides that the settling defendant will, among other things, pay
a portion  of its  profits  in the future to the  plaintiff.  Under the  Florida
statute, many of the tobacco companies' traditional defenses, such as assumption
of risk, are vitiated. The statute also permits the state to establish causation
(that smoking causes cancer,  heart disease and other ailments)  through the use
of  purely  statistical   evidence.   The  tobacco  companies  have  filed  suit
challenging the Florida law as unconstitutional.

         Class Actions. A class action suit, Castano v. American Tobacco, et al.
has been filed in  federal  district  court in New  Orleans  against  the entire
cigarette industry. On February 17, 1995, the district court granted plaintiffs'
motion for class  certification  with regard to the  liability  issues of fraud,
breach of warranty (express or implied), intentional tort, negligence and strict
liability as well as the issues of consumer protection and punitive damages. The
court  defined  the  class  as "all  nicotine-dependent  persons  in the  United
States,"   "the   estates,   representatives,   and   administrators   of  these
nicotine-dependent cigarette smokers," and "the spouses, children, relatives and
'significant  others'  of these  nicotine-dependent  cigarette  smokers as their
heirs  or  survivors."  The  court  defined  "nicotine-dependent"  to mean  "all
cigarette  smokers  who  have  been  diagnosed  by  a  medical  practitioner  as
nicotine-dependent;  and/or all regular  cigarette smokers who were or have been
advised by a medical  practitioner  that  smoking  has had or will have  adverse
health  consequences  who  thereafter  do not or have not quit  smoking." In May
1996, the Fifth Circuit Court of Appeals  reversed a Louisiana  district court's
certification of a nationwide class consisting essentially of nicotine dependent
cigarette smokers.  Notwithstanding  the dismissal,  new class actions asserting
claims  similar to those in Castano have recently been filed in certain  states.
To date, two pending class actions  against major cigarette  manufacturers  have
been certified.  The first case is limited to Florida citizens allegedly injured
by their  addiction  to  cigarettes;  the other is limited to flight  attendants
allegedly injured through exposure to secondhand smoke.

         In another decision,  Cipollone v. Liggett Group, Inc., 112 S. Ct. 2608
(1992),  the United States Supreme Court held that certain  federal  legislation
applicable  specifically  to cigarette  manufacturers  preempts  claims based on
failure to warn  consumers  about the health  hazards of  smoking,  but does not
preempt  claims  based on express  warranty,  misrepresentation  and  fraud,  or
conspiracy. Although we 
                                       40
<PAGE>
believe that the effect of the  Cipollone  decision,  which  involved  cigarette
smoking, will not have a material adverse effect on PCI operations, there can be
no assurance of what the ultimate effect,  if any, of the Cipollone  decision or
the pending cigarette industry litigation,  or cigarette and tobacco regulation,
will be on the cigar industry.  Although there are numerous  differences between
the cigar industry and the cigarette industry, the outcome of pending and future
cigarette  litigation  may encourage  various  parties to bring suits on various
grounds against cigar industry participants.  While it is impossible to quantify
what effect,  if any, any such litigation may have on our operations,  we cannot
assure you that such litigation  would not have a material adverse effect on our
operations.

   
         OSHA   Regulations.   The  federal   Occupational   Safety  and  Health
Administration (OSHA) has proposed an indoor air quality regulation covering the
workplace that seeks to eliminate  nonsmoker  exposure to environmental  tobacco
smoke. Under the proposed  regulation,  smoking must be banned entirely from the
workplace or restricted to designated  areas of the workplace  that meet certain
criteria.  The  proposed  regulation  covers  all indoor  workplaces  under OSHA
jurisdiction,  including,  for example,  private  residences used as workplaces,
hotels and motels,  private  offices,  restaurants,  bars and  vehicles  used as
workplaces.  The tobacco industry is challenging the proposed OSHA regulation on
legal,  scientific  and  practical  grounds.  It also contends that the proposed
regulation ignores reasonable alternatives.  There is no guaranty, however, that
this challenge will be successful.  Although we do not believe that the proposed
OSHA  regulation  would have a material  adverse effect on the cigar industry or
PCI, there are no assurances that such regulation would not materially adversely
impact PCI.

Medical Studies on Smoking

         Cigar sales, as well as the general decline in smoking  decreased after
a 1964 report of the United  States  Surgeon  General.  That and numerous  other
subsequent studies have stressed the link between smoking,  including  secondary
smoke and medical  problems,  including  cancer,  heart,  respiratory  and other
diseases.  "No smoking" laws,  ordinances and  prohibitions  on cigar smoking in
certain cases may have adversely affected the sale of cigar products. We believe
that these factors may continue to have a material adverse effect upon the cigar
industry in general and our business in particular.

Intellectual Property Rights

         We intend to assert our rights  under  trademark,  trade  dress,  trade
secret,  unfair  competition  and  copyright  laws to protect  its  intellectual
property,  including trademarks and product designs.  These rights are protected
through the  acquisition of trademark  registrations,  the  development of trade
dress, and where appropriate,  litigation against those who are, in our opinion,
infringing rights which we may have.

         We have obtained Arizona state trademark registrations from the Arizona
Secretary of State's office for the trademarks PREMIUM CIGARS  INTERNATIONAL and
PCI. We cannot assure that these registrations cannot be successfully challenged
or invalidated.  These registrations do not provide us with any trademark rights
outside the borders of the State of Arizona.

         We do not own any United States  federal  trademark  registrations.  We
have has filed three  trademark  applications  in the United  States  Patent and
Trademark Office for the trademarks BIG STAR,  THOROUGHBRED and PURITOS BELLEZA.
We intend to use these marks in interstate commerce.  In addition,  we intend to
file federal trademark  applications with the United States Patent and Trademark
Office for registration of the trademarks PREMIUM CIGARS  INTERNATIONAL and PCI.
We have  researched and are developing  other  trademarks  and  tradenames,  and
intend  to  file  additional  applications  when  appropriate.  We can  give  no
assurance that any of these  applications will mature to registration or that we
will be granted  the right to use any  trademarks  or  tradenames  by the United
States Patent and Trademark Office.  Further,  we cannot assure that others will
not assert rights to and ownership  of, the  trademarks.  Use of these marks may
infringe the rights of others.  Currently,  we do not own any patents. See "Risk
Factors -- Risks Relating to Trademarks." 
                                       41
<PAGE>
         We  intend  to  assert  our   intellectual   property   rights  against
infringers.  In  addition,  although  asserting  our  rights  can  result  in  a
substantial  cost to and  diversion of our efforts,  we believe that  protecting
PCI's intellectual property rights is a key component of our operating strategy.


Facilities

         We  sublease,  from an  independent  third party,  approximately  8,500
square  feet  for  our  corporate  offices,   warehouse,   humidor  storage  and
distribution  facilities  located in the Scottsdale  Airpark area of Scottsdale,
Arizona. Our sublease agreement expires on May 31, 1999. The annual rent for the
first year is  approximately  $83,571 and the annual rent for the second year is
approximately $85,609.

         PCI also leases  approximately 3,000 square feet of an office/warehouse
facility in Burnaby, British Columbia (a suburb of Vancouver). The written lease
expires  July 14,  2000.  The annual  rent for the first  year is  approximately
$1,660 per month and $1,915 per month for the second and third years.

         Distribution  of products  in the  northwest  United  States is handled
through the Rose Hearts  facility near Seattle,  Washington.  We neither own nor
lease a facility in that area.
    

         We  believe  that our  distribution  facilities  are  adequate  for our
present needs.  However,  we intend to lease  additional  space for distribution
facilities  within and outside the United  States and  believe  that  additional
space will be available at commercially reasonable rents.

Employees

   
         As of July 25, 1997, we had 17 full time employees,  of which five were
executive  and  administrative,  five were sales and  marketing,  and seven were
warehouse and distribution personnel. None of our employees are represented by a
labor union and we believe that employee relations are good.
    

Legal Proceedings

         PCI is not a  party  to any  pending  lawsuits,  nor do we  know of any
potential  claims which, in the aggregate,  could have a material adverse effect
on PCI's financial position.
                                       42
<PAGE>
                                   MANAGEMENT

Executive Officers and Directors

         The executive officers and directors of PCI are as follows:


        NAME                    AGE                   POSITION

William L. Anthony               54         Chairman of the Board of Directors
                                            and Consultant

Steven A. Lambrecht              46         Director, President and Chief
                                            Executive Officer

David S. Hodges                  41         Director and Consultant

Colin A. Jones                   31         Director, Vice President of
                                            International Sales

Greg P. Lambrecht                35         Secretary, Treasurer, Vice President
                                            of National Sales

Karissa B. Nisted                41         Chief Financial Officer and
                                            Controller

   
Robert H. Manschot               54         Director

James B. Stanley                 34         Vice President of Purchasing

Scott I. Lambrecht               26         Assistant Secretary
    

         William L.  Anthony has been  Chairman of the Board since June 20, 1997
and a  consultant  to PCI since  April 1, 1997.  He has agreed to serve as PCI's
Chairman  for a period  of up to five  years.  He has 30 years of  business  and
management  experience and a "Big Six"  accounting  background with the New York
office of KPMG Peat Marwick, LLP. Mr. Anthony worked for The Dial Corp from 1984
until August,  1996 culminating his position as Executive Vice President for the
Consumer  Product Division with annual revenue in excess of  $1,000,000,000.  He
has held key management  positions with Bechtel,  the U.S.  Chamber of Commerce,
MAPCO and The Dial Corp.  He is the owner,  President  and sole  shareholder  of
Quality  Computer  Services,  Inc.  He  received  both a B.B.A.  and an M.A.  in
Accounting from the University of Mississippi in 1965 and 1966 respectively. Mr.
Anthony was certified as a public accountant in Louisiana in 1969.

         Steven A.  Lambrecht  has been a  director  and PCI's  Chief  Executive
Officer since December 31, 1996. He has also served as PCI's President since May
3, 1997 and as Chairman of the Board from December 31, 1996 to June 20, 1997. He
has 23  years of  marketing  and  sales  experience  and 17 years of  management
experience;  most of his business experience has been in real estate development
and  construction.  He is the  owner  of  Forum  Import/Export  Company,  a sole
proprietorship,  and was co-owner of Forum Development and Construction Company,
Inc.,  a Washington  corporation.  He also founded  Scottsdale  Development  and
Construction  Company,  Inc., an Arizona corporation,  in 1992. He has developed
and sold over 20 million  dollars  worth of real estate  since  1974.  Steven A.
Lambrecht  is the  brother  of Greg P.  Lambrecht  and the  father  of  Scott I.
Lambrecht.
                                       43
<PAGE>
         David S. Hodges has been a director  since June 20, 1997 and has been a
consultant  to PCI since June 2, 1997.  From April 1, 1997 to May 31, 1997,  Mr.
Hodges served PCI in a financial  management  capacity.  From February,  1997 to
April,  1997, Mr. Hodges served as Chief  Financial  Officer of Pro-  Innovative
Concepts,  Inc., a Phoenix, Arizona premium promotion company. From January 1994
to September  1996 he was the Controller of The Dial Corp's  Household  Consumer
Products Division. From 1984 to 1992 he served the R.J. Reynolds Tobacco Company
in various financial and management positions. From 1980 to 1984, he served as a
Senior Auditor and Consultant for public and private clients of Price Waterhouse
LLP, a "Big Six"  independent  public  accounting  firm.  Mr. Hodges  received a
B.S.B.A.  in accounting from John Carroll University of Cleveland,  Ohio in 1978
and an M.B.A.  in Finance from the  University of North  Carolina at Greensboro,
North  Carolina in 1980.  He is a Certified  Public  Accountant  in the State of
North Carolina and a member of both the American  Institute of Certified  Public
Accountants and the North Carolina Association of Certified Public Accountants.

   
         Colin A. Jones has been a director and Vice President of  International
Sales  for PCI since May 3,  1997.  He is a  founder,  the  Co-Chairman  and the
President of PCI's wholly-owned subsidiary CAN-AM. He has 12 years of experience
managing,  marketing  and selling in the  convenience  store and  grocery  store
market  sectors.  In 1985, he founded J&M  Wholesale,  Ltd., a British  Columbia
corporation which delivers various wholesale  products  primarily to convenience
store accounts in Canada.  He continues to be the President and Chief  Executive
Officer of J&M. Under his employment agreement, Mr. Jones is obligated to devote
his full time to PCI. Mr. Jones  attended  Douglas  College of New  Westminster,
British Columbia, Canada.
    

         Greg P. Lambrecht has been the Secretary,  Treasurer and Vice President
of  National  Sales of PCI since May 31,  1997.  He is the  Co-Chairman  and the
President,  National Sales, of PCI's  wholly-owned  subsidiary CAN-AM. He has 14
years of experience managing, marketing and selling to the convenience store and
grocery  store  market.  In 1984,  he founded  Rose  Hearts,  Inc., a Washington
company  which  delivers  various  impulse  purchase   products  to  over  1,200
individual  accounts in Washington,  Oregon and California.  He graduated with a
B.A. in  Communications  from Western  Washington  University in 1984. Under his
employment agreement, Mr. Lambrecht is obligated to devote his full working time
to PCI. Greg P. Lambrecht is the brother of Steven A. Lambrecht and the uncle of
Scott I. Lambrecht.

   
         Robert H. Manschot has been a director since July 25, 1997. He has been
the  President  and Chief  Executive  Officer of the NVD and  Seceurop  Security
Services  Group,  an emergency  services  corporation in the Netherlands and the
United  Kingdom,  since  1995.  He is also the  Chairman  of RHEM  International
Enterprises, Inc., an investment, consulting and venture capital company. He was
the  President  and  Chief  Executive  Officer  of  Rural/Metro  Corporation,  a
Nasdaq-listed  emergency services corporation,  from 1987 to 1995. He has served
in senior management  positions with KLM's hotel management  company,  Sheraton,
and Inter Continental Hotels in the U.S., Europe, Middle East and Africa. He has
served and  continues  to serve on  numerous  public  and  private  company  and
institution boards, including Nasdaq-listed Action Performance Industries, Inc.,
and  Toronto  Stock  Exchange-listed  Samouth  Capital  Corporation.  He holds a
bachelors degree in hotel management from the School for Hospitality  Management
in the Hague,  Netherlands,  an MBA from Boston  University and is a graduate of
Stanford Business School's Financial Management Program.
    

         Karissa B. Nisted has been the Chief  Financial  Officer since June 20,
1997 and has been the  Controller  of PCI  since  May 1,  1997.  She  served  as
Controller of Parkway Manufacturing,  Inc. of Phoenix,  Arizona from May 1995 to
April 1997. From January 1994 to March 1995 she was the Controller of Guzman,  a
Tempe,  Arizona  construction  firm.  From July 1991 to October 1993 she was the
Controller of Coxreels, a Tempe, Arizona manufacturing company. In 1990 and 1991
she  performed  accounting  management  for Arizona  Precision  Sheet  Metal,  a
Phoenix, Arizona manufacturing company. Ms. Nisted has over 19 years' experience
in accounting and financial management,  including audit and tax experience with
Arthur Andersen & Company of Phoenix,  Arizona.  Ms. Nisted received a B.B.A. in
Accounting from Texas A&M University in 1978.
                                       44
<PAGE>
   
         James B. Stanley has been Vice  President of Purchasing  since June 20,
1997. He served as Purchasing  Director for PCI since November of 1996. From May
1996 to  October  1996 he served as an Account  Executive  for  Computer  Credit
Insurance  Corp.  of Brea,  California  in the  real  estate  loan and  mortgage
insurance market. From November 1995 to May 1996 he was an Account Executive for
Senior Estate Services,  a Bellevue,  Washington  estate planning and investment
firm.  From June 1994 to  November  1995 he was  Operations  Manager for Promark
Armrest, Inc. of Everett,  Washington,  a product development firm. He has owned
and developed two  successful  restaurants in the Seattle area over the previous
six  years.  Mr.  Stanley  received  a  B.A.  in  Business  Administration  from
Washington State University in 1985.

         Scott I.  Lambrecht has been the  Assistant  Secretary of PCI since May
31, 1997.  He served as a director  from  December 31, 1996 to February 17, 1997
and as PCI's interim  President from December 31, 1996 to May 3, 1997. From July
1993 through  December 1996 he served as President of SDCC,  Inc., a Scottsdale,
Arizona  general  contracting  firm  owned by Steve  Lambrecht.  He  received  a
Bachelors  degree  in  Construction   Management  in  1993  from  Arizona  State
University in Tempe, Arizona.  Scott Lambrecht is the son of Steven A. Lambrecht
and the nephew of Greg P. Lambrecht.

         All  directors  hold office until the next election of directors at the
annual  shareholders  meeting or until their  successors  have been  elected and
qualified.  The Board of  Directors  currently  consists of five  members.  Upon
completion of the Offering,  and for five years  thereafter,  the  underwriter's
representative,  W.B. McKee Securities, Inc., has the right to select one member
of the  Board of  Directors  to  serve  the  standard  term of a  director.  The
Underwriter's  Representative  has not yet chosen the person  that it may select
for director.  The Bylaws permit the Board of Directors to determine the size of
the Board within a range that the  shareholders  have set which is currently one
to nine  members.  The  Bylaws  also  require  that we  maintain  at  least  two
"independent  directors" who are not employees or officers and who do not have a
material   business  or  professional   relationship   with  PCI.  See  "Certain
Transactions -- Resolving Conflicts of Interest."

Indemnification of Directors and Officers

         Under our Articles of Incorporation, directors and former directors are
generally not liable to PCI or its  shareholders  for the directors'  actions or
failures to take  action.  Our  Articles  limit  director  liability to the full
extent  that  the law  allows.  Generally,  Arizona  law  permits  companies  to
indemnify  their  officers and directors if the  individual  officer or director
acted in good faith and in a manner he or she  reasonably  believed to be in the
best  interests  of the  corporation.  A  corporation  may never  indemnify  any
director  that a court  finds  liable to the  corporation  or that the  director
received an improper personal benefit.  Corporations  generally must indemnify a
director or officer who win a lawsuit  related to being a director or officer of
the corporation.

         PCI has not entered  any  indemnification  agreements  with its current
directors  and  executive  officers  to  indemnify  them  against  liability  as
directors or officers.  PCI is not aware of any pending or threatened litigation
or proceeding involving our directors, officers, employees or agents which would
require or permit indemnification.

         We also refer you to Section 8 of the Underwriting  Agreement  included
at  Exhibit  1.1 to our  Registration  Statement  on file  with the  SEC,  which
contains  indemnification  provisions relating to us, our officers and directors
and the Underwriter's Representative and certain of its affiliates. That Section
grants   extensive   indemnification   rights  from  us  to  the   Underwriter's
Representative  and certain of its  affiliates  and requires  the  Underwriter's
Representative to indemnify us and our directors,  officers and affiliates under
certain  circumstances.   The  indemnification   relates  to  claims  under  the
Securities Act and certain other claims based on breaches of the agreements with
the  Underwriter's  Representative,  or untrue or alleged  untrue  statements or
omissions in the  Registration  Statement  or  prospectus.  We encourage  you to
obtain a copy of the  Underwriting  Agreement and read it in its  entirety.  See
also  a  fuller  discussion  of   
                                       45
<PAGE>
indemnification  provisions  under Item 24,  "Indemnification  of  Officers  and
Directors," of our Registration Statement on file with the SEC.

         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted  to  directors,  offices  or  controlling  persons of PCI,
pursuant to the foregoing provisions,  or otherwise,  we have been advised that,
in the opinion of the Securities and Exchange  Commission,  such indemnification
is against public policy as expressed in the Securities Act, and is,  therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the  payment by PCI of  expenses  incurred or paid by a
director,  officer or controlling person of PCI in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or controlling
person in connection with the securities being registered  hereunder,  PCI will,
unless in the opinion of its counsel the matter has been settled by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities Act and will be governed by the final adjudication of such issue.

Executive Compensation

         PCI was  incorporated in December 1996 and commenced  operations  after
December 31, 1996. Neither PCI nor its wholly-owned subsidiary, CAN-AM, paid any
compensation  to any of its  executive  officers  prior to January 1, 1997.  The
following table sets forth the annual and long-term compensation for PCI's Chief
Executive Officer from January 1, 1997 through the completion of the fiscal year
ended March 31, 1997. No other officers received reportable remuneration.
    

                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                         Long Term Compensation

                                      Annual Compensation                  Awards             Payouts
           (a)           (b)      (c)         (d)          (e)        (f)           (g)         (h)       (i)

                                                          Other                 Securities                All
                                                         Annual   Restricted      Under-                 Other
                                                         Compen-     Stock         lying       LTIP     Compen-
Name and                                                 sation    Award(s)      Options/     Payouts   sation
Principal Position      Year   Salary($)   Bonus($)        ($)        ($)         SARs(#)       ($)       ($)
<S>                     <C>     <C>           <C>          <C>        <C>           <C>         <C>       <C>
Steven A. Lambrecht,    1997    $7,500        --           --         --            --          --        --
Chairman of the
Board, Chief
Executive Officer
</TABLE>

   
         Steven A.  Lambrecht has an at-will  Employment  Agreement  with PCI as
Chief Executive Officer dated June 13, 1997 under which,  effective May 1, 1997,
he is to receive an annual  salary of $60,000.  He has agreed to devote his full
time to PCI  activities.  He will be entitled to  additional  benefits,  such as
stock  options  and  bonuses  which may be offered  in the future to  comparable
executives.  The  Employment  Agreement  allows Mr.  Lambrecht to terminate  his
employment at any time by delivering a written  notice of  termination to PCI at
least two weeks prior to the termination  date. PCI may terminate his employment
at any time,  with or without  cause.  If PCI  terminates his employment for any
reason  other than for cause,  as defined in the  agreement,  PCI must  continue
paying him his  then-current  compensation  on a regular  basis and premiums for
continued  health  insurance  coverage  for  nine  (9)  months,   unless  he  is
disqualified from receiving continued compensation and benefits based on certain
conduct or breaches of the Employment Agreement.
                                       46
<PAGE>
         Mr. Lambrecht's  Employment Agreement also provides that he will devote
his  full  time  to  PCI  activities.  Forum  Import/Export  Company  and  Forum
Development Company, Inc. have conducted no operations since Mr. Lambrecht began
working  with  PCI.  Members  of  Mr.   Lambrecht's   family  manage  Scottsdale
Development  Construction Company, Inc.'s only remaining project and the company
is not  currently  contemplating  any other major  projects.  Mr.  Lambrecht  is
available  Scottsdale  Development  for  questions,  but  otherwise  devotes  no
material time to that company.

         Colin A. Jones has an  at-will  Employment  Agreement  with PCI as Vice
President of International Sales dated June 13, 1997 under which,  effective May
1, 1997, he is to receive an annual salary of $60,000.  He is also entitled to a
one-time  management fee of $80,000,  payable over a 16-month period  commencing
July 1, 1997 at $5,000 per month,  to compensate him for his expertise in sales,
marketing,  operations,  management  and  existing  contacts  with major  retail
distributors.  He has agreed to devote his full time to PCI  activities  and has
turned over operational  control of J&M to other members of J&M's management and
plans  to sell or  liquidate  J&M in the near  future.  He will be  entitled  to
additional  benefits,  such as stock options and bonuses which may be offered in
the future to comparable PCI  executives.  The Employment  Agreement  allows Mr.
Jones to terminate his  employment at any time by delivering a written notice of
termination  to PCI at least two weeks prior to the  termination  date.  PCI may
terminate his employment at any time,  with or without cause.  If PCI terminates
his employment for any reason other than for cause, as defined in the agreement,
PCI must continue  paying him his  then-current  compensation on a regular basis
and premiums for continued health insurance coverage for nine months,  unless he
is  disqualified  from receiving  continued  compensation  and benefits based on
certain conduct or breaches of the Employment Agreement.

         Greg P. Lambrecht has an at-will Employment  Agreement with PCI as Vice
President of International Sales dated June 13, 1997 under which,  effective May
1, 1997, he is to receive an annual salary of $60,000.  He is also entitled to a
one-time  management fee of $80,000,  payable over a 16-month period  commencing
July 1, 1997 at $5,000 per month,  to compensate him for his expertise in sales,
marketing,  operations,  management  and  existing  contacts  with major  retail
distributors.  He has agreed to devote his full time to PCI  activities  and has
turned over operational  control of Rose Hearts to other members of Rose Heart's
management, namely, Mike Rocha and plans to sell or liquidate Rose Hearts in the
near future. He will be entitled to additional  benefits,  such as stock options
and bonuses which may be offered in the future to comparable PCI executives. The
Employment  Agreement  allows Mr.  Lambrecht to terminate his  employment at any
time by  delivering a written  notice of  termination  to PCI at least two weeks
prior to the  termination  date.  PCI may terminate his  employment at any time,
with or without  cause.  If PCI  terminates  his employment for any reason other
than for cause,  as defined in the agreement,  PCI must continue  paying him his
then-current  compensation on a regular basis and premiums for continued  health
insurance  coverage for nine months,  unless he is  disqualified  from receiving
continued  compensation and benefits based on certain conduct or breaches of the
Employment Agreement.
    

         We also have arrangements with the following consultants,  each of whom
is also a director.

         David S. Hodges is a director and has a Business  Consulting  Agreement
with PCI dated  June 2, 1997 under  which Mr.  Hodges is to assist PCI with this
Offering  and  additional  projects  related to strategic  planning,  budgeting,
accounting and reporting, business analysis,  information systems and operations
as  requested  by  PCI's  management.  Mr.  Hodges  receives  $60 per  hour  and
reimbursement  for business expenses and health care coverage during the term of
the agreement.  Upon completion of this Offering, PCI or Mr. Hodges can elect to
terminate  the hourly  payment  agreement  and PCI will  instead pay Mr.  Hodges
biweekly payments of $4,800 each for a maximum six month period or until Mr.
Hodges finds other employment, at which time the payments will cease.

         William L.  Anthony,  the  Chairman  of PCI's  Board,  entered a verbal
agreement with PCI, on April 1, 1997, to act as a consultant to PCI's management
to assist PCI with this Offering and advise them  regarding  certain  aspects of
strategic planning,  business analysis and operations,  including 
                                       47
<PAGE>
merchandising,   marketing  and  supply  chain  issues  as  requested  by  PCI's
management.  Mr.  Anthony's  services have included  representing PCI in certain
meetings   arranged  by  the  Underwriter's   Representative   with  prospective
underwriters and  institutional  investors in preparation for this Offering.  He
has not yet been compensated for his consulting services,  but PCI has agreed to
pay him $2,000 per month and to reimburse certain related  expenses.  Either Mr.
Anthony or PCI may  terminate  his  consulting  agreement  at any time,  with or
without cause.

         PCI has  reimbursed  David S.  Hodges  for  $1,200 in  attorney's  fees
related to the  negotiation  of his  consulting  relationship  and has agreed to
reimburse  Greg P.  Lambrecht  and Colin A.  Jones for  approximately  $6,000 in
attorneys  fees related to the  negotiation  of various  personal  agreements or
agreements  of J&M or Rose  Hearts with PCI.  Neither of the law firms  involved
have any affiliation with PCI.

   
         PCI has no standing  arrangements  to compensate  directors.  After PCI
completes this offering,  PCI will determine appropriate director  compensation,
which may include an annual retainer fee and/or a fee for each meeting attended,
plus reasonable out-of-pocket expenses.

                              CERTAIN TRANSACTIONS

Resolving Conflicts of Interest.

         A number of the transactions described in this section involve inherent
conflicts of interest  because an officer,  director,  significant  shareholder,
promoter or other person with a material  business or professional  relationship
with PCI is a party to the transaction.  Our current policy adopted by our board
of directors regarding transactions involving conflicts of interest, is:

         (i) we will not enter any material,  transaction or loan with a related
or affiliated  party unless the transaction or loan is on terms that are no less
favorable to us than we could obtain from an  unrelated  or  unaffiliated  third
party; and

         (ii) a majority of the independent  directors  (those who do not have a
material  business  or  professional  relationship  with PCI other  than being a
director)  who have no  interest  in the  transactions  must  review and approve
transactions  involving  related  parties or conflicts of interest  after having
been given access,  at our expense,  to our counsel or to their own  independent
legal counsel; and

         (iii) when there are only two  independent  directors,  both  directors
must approve the transaction; and

         (iv) the independent  director  approval  applies to all  related-party
transactions and loans, whether or not to a related-party.

         We currently  have two  independent  directors,  William L. Anthony and
Robert H. Manschot.  Our independent  directors have had access, at our expense,
to our counsel or to independent  counsel,  and have ratified all  related-party
transactions that are ongoing. However, we entered into a number of transactions
described  below before we adopted our current  conflicts of interest policy and
before we had  sufficient  disinterested,  independent  directors  to ratify the
transactions.  We believe that each of those transactions was on terms that were
no less  favorable to us than are generally  available from  unaffiliated  third
parties.  Other than the transactions  described below, we do not now anticipate
entering into other related-party transactions or loans.
    

         CAN-AM Acquisition of J&M and Rose Hearts. On December 31, 1996, CAN-AM
issued  shares of its stock in exchange  for the assets and  liabilities  of the
cigar  operations  of J&M and Rose  Hearts,  including  the  cigar  distribution
accounts of each entity. PCI director and Vice President of International  Sales
Colin A. Jones is the  President  and sole  shareholder  of J&M. PCI  Secretary,
                                       48
<PAGE>
   
Treasurer  and  Vice  President  of  National  Sales  Greg P.  Lambrecht  is the
President and sole shareholder of Rose Hearts.  Messrs. Jones and Greg Lambrecht
owned  100% of its voting  stock of CAN-AM,  and three  others  held  non-voting
shares. As set forth in PCI's consolidated  financial  statements for the fiscal
year ended March 31, 1997, the cost of the net assets to J&M and Rose Hearts and
the  amount  at  which  CAN-AM  acquired  the net  assets  was  the  same as its
historical  net  cost  in  J&M  and  Rose  Hearts.  The  combined  cost,  net of
liabilities  assumed,  was approximately  $1,000. The asset purchases are closed
transactions  and  we  entered  the  asset  purchase  agreements  before  we had
sufficient disinterested, independent directors to ratify the transactions.

         PCI   Acquisition   of  CAN-AM.   Subsequent  to  the  asset   purchase
transactions,  but also on December 31, 1996, PCI acquired all of the issued and
outstanding shares of CAN-AM in exchange of PCI shares. No written agreement was
entered  between PCI and CAN-AM's  shareholders  to formalize the acquisition or
share  exchange.  As  adjusted  by the May 31,  1997 3:1 stock split (as defined
below "3:1 Stock Split"),  and including  shares issued on December 31, 1996 and
January 9, 1997,  CAN-AM's  five  shareholders  received  817,500  shares of PCI
Common Stock,  representing  all of the then-issued  and  outstanding  shares of
Common  Stock of PCI.  Mr. Jones  received  371,250 or 45.4% and Greg  Lambrecht
received  363,750 or 44.5%. At the time PCI acquired  CAN-AM's  shares,  neither
Greg P.  Lambrecht  nor  Colin  A.  Jones  had  any  formal  relationship  as an
incorporator,  officer,  director or  shareholder  of PCI. PCI was formed with a
view  to  purchasing  the  cigar  operations  of the  entities  they  owned  and
controlled,  however,  and  both  Greg P.  Lambrecht  and  Colin A.  Jones  were
affiliated with PCI as promoters at the time PCI acquired  CAN-AM's shares.  PCI
incorporator and initial  director Scott I. Lambrecht,  is the nephew of Greg P.
Lambrecht.  Colin A.  Jones was  elected a  director  of PCI on January 9, 1997,
shortly after PCI acquired CAN-AM's shares.  The CAN-AM  acquisition is a closed
transaction  and we  acquired  CAN-AM  before we had  sufficient  disinterested,
independent directors to ratify the transaction.

         Jones/Lambrecht Notes Receivable.  Colin A. Jones and Greg P. Lambrecht
each  delivered to PCI long term  promissory  notes to PCI for  $43,112.50.  The
notes are dated December 31, 1996,  accrue  interest at eight  percent,  and all
interest and  principal  are due on March 31,  1999.  The notes relate to CAN-AM
receivables  which  accrued  prior  to  PCI's  acquisition  of all  of  CAN-AM's
outstanding  stock on December 31, 1996.  We negotiated  these notes  receivable
before we had  sufficient  disinterested,  independent  directors  to ratify the
transaction,  but  Messrs.  Jones'  and  Lambrecht's  repayment  of the notes is
ongoing, and our independent directors have ratified the transaction.

         J&M  Management  Agreement.  On  January  1,  1997,  CAN-AM  entered  a
Management Agreement with J&M to enable CAN-AM to reimburse J&M for any services
provided to CAN-AM or on CAN-AM's behalf during the transition of J&M's Canadian
operations  to CAN-AM.  J&M is to receive no  additional  sum, fee or commission
other than  reimbursement  for J&M's  expenses  which are  directly  incurred in
providing  services  to or on behalf of CAN-AM.  At  CAN-AM's  sole  discretion,
CAN-AM may offset the reimbursement  due under the Management  Agreement against
any  related-party  receivable  that  CAN-AM  may owe to J&M.  We  entered  this
Management  Agreement  before  we  had  sufficient  disinterested,   independent
directors  to ratify  the  agreement,  but our  relationship  with J&M under the
agreement is ongoing, and our independent directors have ratified the agreement.
    

         J&M,  as  a  Canadian  corporation  wholly-owned  by  Colin  A.  Jones,
continues  to  distribute  certain  wholesale  and  impulse  purchase  items  to
convenience  stores and other accounts  entirely located in Canada.  J&M has, in
the past,  distributed  certain cigars of Cuban origin to its convenience  store
accounts.  Neither PCI nor its wholly-owned Canadian subsidiary CAN-AM currently
distributes  any cigars or other  products of Cuban origin  either in the United
States or Canada.  PCI's standard form supplier agreement strictly prohibits its
suppliers from providing any product containing any component of Cuban origin.
                                       49
<PAGE>
   
         Luyendyk  Endorsement  Agreement.  On  May  1,  1997,  PCI  entered  an
Endorsement  Agreement  with Arie  Luyendyk  under which PCI would issue  15,000
shares of Common Stock (as  adjusted  for the 3:1 Stock  Split) to Mr.  Luyendyk
subject to a six-month vesting schedule.  In order to meet its obligations under
the Endorsement  Agreement without diluting the relative  security  positions of
other shareholders prior to the Offering, PCI repurchased 15,000 (as adjusted by
the 3:1 Stock Split) shares of its Common Stock from its Chief Executive Officer
and  Chairman,  Steven  A.  Lambrecht,  at  $0.33  per  share.  We  entered  the
Endorsement  Agreement  before  we  had  sufficient  disinterested,  independent
directors to ratify the agreement,  but our relationship with Mr. Luyendyk under
the  agreement  is ongoing,  and our  independent  directors  have  ratified the
agreement.

         Rose Hearts Distributorship  Agreement. On June 13, 1997, PCI entered a
Distributorship Agreement with Rose Hearts for the non-exclusive distribution to
Associated Grocers, SuperValu and other accounts in the states of Alaska, Idaho,
Oregon,  Washington  and Northern  California.  The agreement  provides that any
master  agreement  with a national  PCI  account or national  distributor  shall
supersede the Rose Hearts  agreement.  PCI must pay Rose Hearts a 10% commission
on the retail  value of  products  PCI ships to  third-party  stores  where Rose
Hearts provides only in-store  merchandising support services, but must pay Rose
Hearts a 22%  commission  on the retail value of PCI  products  that Rose Hearts
delivers to the stores  directly.  Greg P.  Lambrecht is the  President and sole
shareholder  of Rose Hearts and the  Secretary,  Treasurer,  Vice  President  of
National   Sales  and  a  substantial   shareholder  of  PCI.  We  entered  this
Distributorship  Agreement before we had sufficient  disinterested,  independent
directors to ratify the agreement,  but our relationship  with Rose Hearts under
the  agreement  is ongoing,  and our  independent  directors  have  ratified the
agreement.

         Barton  Financing  Settlement.  On June 13,  1997,  PCI  entered a Full
Settlement  and Full Release of Equity  Interest  agreement  among CAN-AM,  Rose
Hearts,  J&M, Greg P. Lambrecht,  Colin A. Jones,  Greg S. Barton and two of Mr.
Barton's  lenders.  The agreement  settled potential equity claims by Mr. Barton
and his lenders  regarding a  September  5, 1996 loan for  $110,000 at an annual
interest rate of 36% to Rose Hearts, J&M, Greg P. Lambrecht,  Colin A. Jones and
CAN-AM.  CAN-AM had expressly accepted liability for the loan under the terms of
each of the Asset Purchase  Agreements  with J&M and Rose Hearts on December 31,
1996. After PCI purchased all of CAN-AM's shares,  PCI desired to extinguish the
loan obligation primarily to eliminate the burden on CAN-AM's cash requirements,
but also to avoid any potential,  but unasserted  equity claims against PCI from
Mr.  Barton's  lenders  related  to the  loan  obligation.  As a  result  of the
settlement,  PCI will repay $10,000 to one of Mr. Barton's lenders, the loan was
reduced to $100,000 and Mr. Barton  converted the loan to bridge  financing (See
Interim Financing - Bridge Financing").  Mr. Barton's forgiveness of the reduced
$100,000 loan is the consideration he gave in exchange for an 8% bridge note for
$100,000 and bridge  warrants to purchase  approximately  38,023  shares  of PCI
Common Stock at 50% of the Offering Price.  Greg P. Barton is a 7.56% beneficial
owner of PCI's  Common  Stock.  Greg P.  Lambrecht  and  Colin A.  Jones own and
control Rose Hearts and J&M, respectively,  are officers and directors of CAN-AM
and are  controlling  shareholders,  officers  and/or  a  director  of PCI.  The
settlement  transaction  is a closed  transaction  and we entered the settlement
before we had  sufficient  disinterested,  independent  directors  to ratify the
transaction.

         Barton and Mullavey  Loans.  On or about June 18, 1996,  Greg S. Barton
loaned Greg P. Lambrecht and Rose Hearts $50,000 in a transaction which included
an option for Mr.  Barton to convert the debt to equity of Rose Hearts.  Between
approximately  May and  September  1996,  Ben P.  Mullavey,  a prior Rose Hearts
consultant,  loaned $50,000 to Rose Hearts in an  undocumented  transaction  and
provided  consulting  services  to Rose  Hearts.  PCI,  Rose  Hearts and Greg P.
Lambrecht  agree that the Barton and Mullavey loans are solely Rose Hearts' debt
obligations which CAN-AM did not assume as a part of the December 31, 1996 Asset
Purchase   Agreement  for  Rose  Hearts'  cigar  operations.   Ben  P.  Mullavey
communicated to PCI on April 23, 1997, that he believes he has rights to convert
his debt to shares of PCI Common Stock.  Mr. Mullavey did not specify any number
of shares that he believes he is entitled  to, but instead  demanded  payment of
$55,000,  representing the principal from his  undocumented
                                       50
<PAGE>
loan and $5,000 for  consulting  services he provided  to Rose  Hearts.  Greg P.
Lambrecht  and Rose Hearts are  negotiating  with  Messrs.  Barton and  Mullavey
regarding  a  settlement  of  their  claims,  but PCI will not be a party to any
settlement  and will not directly  issue any Common Stock to Barton or Mullavey.
Because PCI is not a party to these Barton and Mullavey  loans,  our independent
directors did not, and is not required to, review or approve the transactions.

         Lambrecht-LBIC  Stock Sale. On June 17, 1997,  Steven A. Lambrecht sold
20,000  shares of PCI  Common  Stock to Life of  Boston  Insurance  Company,  an
Oklahoma  corporation  ("LBIC").  The Lambrecht-LBIC  transaction was to provide
additional incentive to LBIC to invest the final $250,000 to complete the Bridge
Financing (See " Interim Financing - Bridge Financing").  Steven A. Lambrecht is
PCI's President and Chief Executive  Officer and the beneficial  owner of 13.34%
of PCI's Common Stock.  Lincoln  Heritage Life  Insurance  Company,  an Illinois
corporation  ("Lincoln"),  owns 79% of the stock of LBIC.  The Londen  Insurance
Group, an Arizona holding  corporation,  is the sole  shareholder of Lincoln and
the  beneficial  owner of the Shares of Common Stock held by LBIC and the bridge
warrants held by Boston and Lincoln.

         Anthony Stock Purchase and Option Agreement.  On June 20, 1997, William
L. Anthony  entered an Agreement to purchase  66,000  shares of PCI Common Stock
for $22,000 from Steven A. Lambrecht  (60,000),  Colin A. Jones (3,000) and Greg
P.  Lambrecht  (3,000).  PCI, also a party to the Agreement,  granted  Anthony a
non-qualified  stock option to purchase 20,000 shares at the offering price from
the effective date of the offering and for one year thereafter.  PCI also agreed
to obtain,  within 30 days after completion of this Offering to purchase officer
and director  insurance at coverage  levels which are standard for  distribution
companies  comparable to PCI.  Anthony  agreed to serve as Chairman of the Board
for up to five years,  subject to  appropriate  approvals and the  provisions of
PCI's Bylaws.

         The  agreement  is a closed  transaction  that  occurred  before we had
sufficient disinterested,  independent directors to ratify the transaction.  Mr.
Anthony's  ongoing  relationship  to the Board as its  Chairman  is  subject  to
ongoing  Board  approval,  and Mr.  Anthony's  continued  service  as a director
generally is subject to annual shareholder reelection.

         Lambrecht-Stanley  Stock Sale.  On June 20, 1997,  Steven A.  Lambrecht
sold 15,000 shares of PCI Common Stock to James B. Stanley for $5,000.  James B.
Stanley  is  PCI's  Vice  President  of  Purchasing.  PCI was not a party to the
transaction.

         Manschot Stock Option Grant.  On July __, 1997 PCI's Board of Directors
granted Robert H. Manschot a non-qualified stock option to purchase 5,000 shares
at the offering  price from the effective  date of the offering and for one year
thereafter.  The stock grant was approved by the other  disinterested  directors
and  independent  directors  contingent upon  management's  entry into an option
agreement with Mr. Manschot.
    

                             PRINCIPAL SHAREHOLDERS

Security Ownership of Certain Beneficial Owners, Management

         The following tables set forth certain information  regarding shares of
common stock  beneficially owned as of June 24, 1997 by (i) each person or group
known to PCI,  which  beneficially  owns more than 5% of the common stock;  (ii)
each of PCI's officers and directors;  and (iii) all officers and directors as a
group.  The  percentage  of  beneficial  ownership is based on 1,480,500  shares
outstanding  on June 24, 1997 as adjusted for the 3:1 Stock Split plus, for each
person or group,  any  securities  that person or group has the right to acquire
within 60 days  pursuant to options,  warrants,  conversion  privileges or other
rights.  Unless otherwise indicated,  the following persons have sole voting and
investment  power with respect to the number of shares set forth  opposite their
names:
                                       51
<PAGE>
         Security Ownership of Certain Beneficial Owners

   
<TABLE>
<CAPTION>
Title of          Name and Address of                         Amount and Nature of               Percent
Class             Beneficial Owner                            Beneficial Ownership               of Class
- -----             ----------------                            --------------------               --------

<S>               <C>                                             <C>                            <C>   
Common            Colin Jones                                     368,250                        24.87%
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            Greg P. Lambrecht                               360,750(2)                     24.37
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            Steven A. Lambrecht                             197,500(2)                     13.34
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            Lincoln Heritage Life                           210,114(1)(3)                  12.58
                  Insurance Company
                  4343 E. Camelback Rd. #400
                  Phoenix, Arizona 85018

Common            Londen Insurance Group                          210,114(1)(3)                  12.58
                  4343 E. Camelback Rd. #400
                  Phoenix, Arizona 85018

Common            Life of Boston                                  115,057(1)(3)                   7.30
                  Insurance Company
                  4343 E. Camelback Rd. #400
                  Phoenix, Arizona 85018

Common            Greg S. Barton                                  113,023(1)                      7.44
                  17403 NE 45th Street
                  Redmond, WA 98036

Common            William L. Anthony                              105,011(1)                      6.91
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            Peter G. Charleston                              90,000(2)                      6.08
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            Scott I. Lambrecht                               86,250(2)                      5.83
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            Corey A. Lambrecht                               75,000(2)                      5.07%
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260
</TABLE>
    
                                       52
<PAGE>
   
(1)      Includes shares which may be  beneficially  acquired by the exercise of
         stock  warrants or options  within 60 days as follows:  Greg S. Barton,
         38,023 shares,  William L. Anthony 39,011 shares, Lincoln Heritage Life
         Insurance  Company,  190,114 shares,  Life of Boston Insurance  Company
         95,057 shares.
    

(2)      Steven A. Lambrecht is the brother of Greg P. Lambrecht,  the father of
         Corey A.  Lambrecht  and Scott I.  Lambrecht  and the uncle of Peter G.
         Charleston.  Each of the  Lambrechts and Mr.  Charleston  disclaims any
         beneficial interest in the shares held by the others.

(3)      The  Londen  Insurance  Group is the sole  shareholder  of the  Lincoln
         Heritage  Life  Insurance  Company.  Lincoln  Heritage  Life  Insurance
         Company owns 79% of the shares of Life of Boston Insurance Company.
                                       53
<PAGE>
         Security Ownership of Management

   
<TABLE>
<CAPTION>
Title of          Name and Address of                         Amount and Nature of               Percent
Class             Beneficial Owner                            Beneficial Ownership               of Class
- -----             ----------------                            --------------------               --------
<S>               <C>                                       <C>                                  <C>   
Common            Colin Jones                                 368,250                            24.87%
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            Greg P. Lambrecht                           360,750(2)                         24.37
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            Steven A. Lambrecht                         197,500(2)                         13.34
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            William L. Anthony                          105,011(1)                          6.91
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            Scott I. Lambrecht                           86,250(2)                          5.83
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            David S. Hodges                              19,011(1)                          1.27
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            James B. Stanley                             26,250                             1.77
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

Common            Robert H. Manschot                            5,000                             0.34
                  15651 N. 83rd Way #3
                  Scottsdale, AZ 85260

- -------------------------------------------------------------------------------------------------------

Common            All Officers and Directors                1,168,022(1)(2)                      75.67%
                  as a group (8 persons)
</TABLE>

(1)      Includes  shares  which may be acquired  by the  exercise of options or
         warrants within 60 days as follows:  William L. Anthony, 30,011 shares,
         David S. Hodges, 19,011 shares, Robert H. Manschot, 5,000 shares.
    

(2)      Steven A.  Lambrecht is the brother of Greg P. Lambrecht and the father
         of Corey A.  Lambrecht and Scott I.  Lambrecht.  Each of the Lambrechts
         disclaims any beneficial interest in the shares held by the others.

   
         Shareholders  and Voting  Agreement.  On  January 1, 1997,  PCI and the
following  shareholders  entered a Shareholders  and Voting  Agreement:  Greg P.
Lambrecht,  Colin A. Jones,  Greg S. Barton,  Dan C. Goldman and Pat  Quadrelli.
Between January 9 and 11, 1997, the following persons also agreed to be bound by
the agreement:  Scott I.  Lambrecht,  Peter G.  Charleston,  Mike Rocha,  Murphy
Pierson, Lorraine Shelley, Steven A. Lambrecht,  Corey A. Lambrecht and James B.
Stanley. On May 31, 1997, 
                                       54
<PAGE>
the agreement was  terminated by a majority vote of the board of directors and a
majority vote of the total outstanding shares of PCI according to a provision of
the agreement which allowed for voluntary termination by that means. Among other
terms,  the agreement (i) required the offer of the parties' shares to the other
parties to the  agreement or PCI prior to offering such shares to a third party,
(ii)  required   parties  to  maintain   confidentiality   of  PCI  confidential
information,  (iii) restricted any party from competing with PCI at any time the
party held PCI shares, and (iv) contained a voting agreement to break a deadlock
between an even number of directors  by electing  (an)  additional  director(s).
Although  the  agreement  stated that it would not apply to publicly  registered
shares, the agreement was terminated to avoid any potential  restriction on PCI,
as a party to the agreement, in this offering and to simplify legal and transfer
agent procedures regarding future transfers of restricted shares.

                                INTERIM FINANCING

         Bridge Financing and Bridge  Warrants.  Between March and June 1997, 10
accredited investors loaned PCI a total amount of $1,000,000 bridge financing in
cash or conversion of prior debt of CAN-AM.  The  Underwriter's  Representative,
W.B. McKee Securities,  Inc., was PCI's consultant for the bridge financing.  In
return for their loans, the bridge investors received  promissory notes from PCI
and bridge warrants to purchase 361,215 shares of PCI Common Stock at 50% of the
offering  price or $2.63.  The bridge  warrants held by William B. McKee entitle
him to purchase 19,011 shares at the offering price.
    
                                       55
<PAGE>
   
         The following sets forth the names of the bridge investors,  the amount
of their cash investment or the value of other  consideration  given, the number
of shares of Common  Stock that they are  entitled to purchase  under the bridge
warrants,  and the percentage of their beneficial ownership before and after the
offering:
<TABLE>
<CAPTION>
                                                              Number of          Percent        Percent
                                                              Common Shares      Owned          Owned
                                        Loan                  Entitled to        Prior to       After
Name                                    Amount                Purchase           Offering       Offering
- ----                                    ------                --------           --------       --------
                                                              
<S>                                     <C>                   <C>               <C>             <C>
Walter Adrushenko                       $   50,000            19,011             1.27               (6)
                                                              
William L. Anthony(1)                   $   50,000            19,011             6.91(5)        3.07(5)
                                                                           
Greg S. Barton                          $  100,000(4)         38,023             7.44(5)        3.31(5)
                                                                           
Mary A. Davis                           $  100,000            38,023             2.50           1.11
                                                                       
David S. Hodges(1)                      $   50,000            19,011             1.27               (6)
                                                              
Anthony Holden                          $   50,000            19,011             1.27               (6)
                                                              
William B. McKee(2)                     $   50,000            19,011             1.27               (6)
                                                              
Life of Boston Insurance                $  250,000            95,057             7.30(5)        3.31(5)
  Company(3)                                                               

Lincoln Heritage Life                   $  250,000            95,057            12.58(5)        5.88(5)
  Insurance Company(3)                                                      

Martin B. Perlman                       $   50,000            19,011             1.27             (6)
                                        ----------            ------
                                                              
        Totals:                         $1,000,000            380,226
</TABLE>

(1)      Messrs.  Anthony and Hodges are directors and  consultants  to PCI. See
         "Management."
(2)      Principal  of  W.B.   McKee   Securities,   Inc.,   the   Underwriter's
         Representative.
(3)      Beneficially owned and controlled by the Londen Insurance Group.
(4)      Conversion  of  $100,000  debt of  CAN-AM,  valued by PCI as a $100,000
         investment. See "Certain Transactions."
(5)      Includes other beneficial holdings of such persons as follows:  William
         L. Anthony,  86,000,  Greg S. Barton,  75,000, Life of Boston Insurance
         Company, 20,000, Lincoln Heritage Life Insurance Company, 115,057.
(6)      Less than 1%.

         The bridge notes accrue eight  percent (8%) annual  interest  until the
closing of the offering under this prospectus.  After the offering  closes,  the
bridge notes bear interest at sixteen  percent  (16%).  PCI intends to repay the
bridge notes using proceeds from the offering.
                                       56
<PAGE>
         Proceeds  from the  bridge  financing  were  used to  purchase  cigars,
humidors and related  items and capital  equipment  and pay  salaries,  business
expenses and office costs, and professional and consulting fees.

         Delayed  Offering  By  Warrant  Holders.  The  holders  of  the  bridge
warrants,  have the right to exercise  those  warrants on or after the first day
that our shares are traded. However, the holders of the warrants to purchase all
380,226 shares have agreed that if they exercise the warrants they will not sell
the underlying  shares for twelve (12) months from the date of this  prospectus,
subject to regulatory or exchange  modification  or approval,  without the prior
approval of the  Underwriter's  Representative.  From the end of the agreed-upon
no-resale  period and for the remainder of the exercise  period of the warrants,
we  must  include  the  shares   underlying   the  warrants  in  any  subsequent
registration  statement  we file for any sale of our Common Stock or the warrant
holders may demand that we register the shares  underlying  the  warrants.  This
potential  delayed offering would result in the resale of the shares  underlying
the warrants at some date between one and five years from the completion of this
offering.

         PCI will not receive  any  proceeds  from the  delayed  offering of the
shares underlying the Bridge warrants. Shares being sold in the delayed offering
may be sold  from  time  to  time  in  transactions  (which  may  include  block
transactions  by or for  the  account  of the  Bridge  Warrant  holders)  in the
over-the-counter market, on any market in which PCI shares are traded, including
the  Nasdaq  SmallCap  Market,  the  Boston  Stock  Exchange  or  in  negotiated
transactions,  a combination of such methods or otherwise.  Sales may be made at
fixed  prices  which  may  be  changed,   at  market  prices  or  in  negotiated
transactions,  a combination of such methods or otherwise, and securities may be
transferred by gift.

         In the delayed offering,  the sellers may sell their shares directly to
purchasers,  through  broker-dealers  acting as agents  for the  sellers,  or to
broker-dealers  who may purchase  shares as principals and  thereafter  sell the
securities  from  time to time in the  over-the-counter  market,  in  negotiated
transactions or otherwise. The broker-dealers,  if any, may receive compensation
in the form of discounts, concessions or commissions from the sellers and/or the
purchasers  from whom such  broker-dealer  may act as agents or to whom they may
sell  as  principals  or  otherwise  (which  compensation  as  to  a  particular
broker-dealer may exceed customary commissions).

         Under  applicable  SEC  rules  and  regulations  ,  namely  Rule 102 of
Regulation M, any person  engaged in the  distribution  of our securities in the
delayed offering may not  simultaneously  engage in market-making  activities in
our securities  during the applicable  "cooling-off"  period (which runs from at
least  one  and  possibly  five  business  days  before  the  beginning  of  the
distribution and continues until the  distribution is over).  This means that if
we offer more shares of our Common Stock to the public at some future date,  and
the  underwriters of the subsequent  offering are also  distributing  the shares
underlying  the Bridge  warrants,  the  underwriters  will not be able to make a
market in our shares during the applicable restrictive period. Note that for two
years   following  the   completion   of  this   offering,   the   Underwriter's
Representative  in this offering has a right of first refusal to  participate as
underwriter,  co-  underwriter  or  placement  agent for any  public or  private
offering of our securities.  However, the underwriters in this offering have not
agreed to and are not obligated to act as  broker-dealer  in delayed offering of
the shares  underlying  the  selling  shareholders'  securities  and the selling
shareholders  may be required,  and in the event the  underwriter in the delayed
offering is a  market-maker,  will likely be required,  to sell such  securities
through another  broker-dealer.  In addition,  each selling shareholder that may
sell in any delayed offering will be subject to the applicable provisions of the
Exchange Act and the rules and  regulations  thereunder,  including  Rule 102 of
Regulation M, which may limit the timing of the purchases and sales of shares of
PCI's securities by such selling shareholders.

         The  selling  shareholders  and  broker-dealers,   if  any,  acting  in
connection with any delayed offering might be deemed to be "underwriters" within
the meaning of Section 2(11) of the Securities  Act and any commission  received
by them and any  profit on the  resale of the  securities  might be deemed to be
underwriting discount and commissions under the Securities Act.
                                       57
<PAGE>
         We  have  informed  the  holders  of  the  bridge   warrants  that  the
anti-manipulative  rules under the  Securities  Exchange Act of 1934,  including
Regulation  M, may apply to their sales in the market in any  delayed  offering.
PCI has  also  informed  the  holders  of the  Bridge  warrants  of the need for
delivery of copies of a current prospectus prior to any sale of their underlying
shares in any delayed offering. PCI is unable to predict what effect the delayed
offering by warrant holders may have on the then prevailing  market price of PCI
Common Stock.

                            DESCRIPTION OF SECURITIES

         General.  PCI is authorized to issue 10,000,000 shares of Common Stock,
no par value.

         Stock Split. On May 31, 1997, PCI's shareholders unanimously approved a
three-for-one   forward  stock  split  ("3:1  Stock  Split").  Each  issued  and
outstanding  share of PCI's  Common  Stock was  reclassified  as three shares of
Common  Stock,  no par value.  The 3:1 Stock  Split did not affect the number of
shares of Common  Stock  which may be  acquired  by the  holders  of the  bridge
warrants,  because the anti-dilution  provisions of the Bridge warrants are only
affected by reclassifications which occur after the date of this prospectus.

         Common Stock. Holders of Common Stock are entitled to one vote for each
share on all matters  submitted to a shareholder  vote.  Holders of Common Stock
are  entitled  to share in all  dividends  that the Board of  Directors,  in its
discretion,  declares from legally  available  funds. In any  liquidation,  each
outstanding share entitles its holder to participate pro rata in the assets that
remain  after  PCI pays  liabilities.  1,480,500  shares  of  Common  Stock  are
currently issued and outstanding, and upon completion of this offering, assuming
the underwriters do not exercise their over-allotment  option,  3,380,500 shares
of Common Stock will be outstanding.

         Shareholders  have no  preemptive  or other rights to subscribe  for or
purchase  additional  shares of any class of stock or of any other securities of
PCI, nor are there any redemption or sinking fund  provisions that relate to the
Common  Stock.  All  outstanding  shares of Common  Stock  are,  and the  shares
underlying  all  warrants and options will be validly  issued,  fully paid,  and
nonassessable have at the time PCI issues them.

         Arizona  law  allows  shareholders  to  cumulate  their  votes  for the
election of  directors.  This means that  shareholders  may  multiply  the total
number of shares they are entitled to vote by the total number of directors  for
whom they are  entitled  to vote,  and may apply that  product to elect a single
director or distribute that product among two or more  candidates.  For example,
at a meeting to elect three directors,  a stockholder  holding 100 voting shares
could  cast 300  votes for a single  candidate,  or could  cast any  combination
totalling  300 votes for two or more  candidates.  Arizona's  cumulative  voting
rights  may allow  shareholders  holding a  minority  of PCI's  shares a greater
opportunity  to elect a director even though  management or larger  shareholders
control a substantial percentage of PCI's shares.

         Shares Eligible for Future Sale.  Other than the outstanding  shares of
Common  Stock  issued  in  this  offering,  all  of  the  presently  issued  and
outstanding  shares of Common Stock are "restricted  securities" as that term is
defined in SEC Rule 144. Rule 144 governs  resales of restricted  securities for
the  account  of  any  person  (other  than  an  issuer),   and  restricted  and
unrestricted  securities  for  the  account  of an  "affiliate"  of the  issuer.
Restricted  securities  generally  include any securities  acquired  directly or
indirectly  from an issuer or its affiliates  which were not issued or sold in a
public offering  registered under the Securities Act. An affiliate of the issuer
is any person who directly or indirectly controls, is controlled by, or is under
common  control with,  the issuer.  PCI's  affiliates may include our directors,
executive  officers and persons directly or indirectly owning 10% or more of our
outstanding  Common Stock.  Under Rule 144,  unregistered  resales of restricted
Common Stock cannot be made until the  restricted  Shares have been held for one
year from the later of when the stock was  acquired  from PCI or an affiliate of
PCI.  Thereafter,  shares of Common  Stock  may be resold  without  registration
subject to 
                                       58
<PAGE>
Rule 144's volume limitation,  aggregation,  broker  transaction,  notice filing
requirements,  and requirements  concerning publicly available information about
PCI (the "Applicable  Requirements").  Resales by PCI's affiliates of restricted
and unrestricted  Common Stock are subject to the Applicable  Requirements.  The
volume  limitations  provide that a person (or persons who must aggregate  their
sales) cannot,  within any three-month period, sell more than the greater of (i)
one percent of the then outstanding  shares, or (ii) the average weekly reported
trading volume during the four calendar weeks  preceding each sale. A person who
is not deemed an "affiliate" of PCI and who has beneficially owned shares for at
least two years would be  entitled  to sell such  shares  under Rule 144 without
regard to the Applicable Requirements.

         If a public market  develops for PCI's Common  Stock,  PCI is unable to
predict the effect that sales made under Rule 144 or other sales may have on the
then  prevailing  market  price  of the  Common  Stock.  None  of the  1,480,500
presently outstanding shares of Common Stock will become eligible for sale under
Rule 144 prior to December 31, 1997. Thereafter,  at various times through March
10, 1998,  all  1,480,500  shares of Common Stock will become  eligible for sale
pursuant to Rule 144.

         In addition,  the holders of all 1,480,500 presently outstanding shares
of Common  Stock have agreed that they will not sell their  shares for 18 months
from the date of this Prospectus, without the prior approval of the underwriter.

         No Prior Market for Shares.  Prior to the  offering,  there has been no
public market for PCI shares.  The offering  price for the shares was determined
through negotiations between us and the W.B. McKee Securities, Inc., and may not
be indicative of the market price of the shares after the offering. We intend to
list our Common  Stock in The Nasdaq  SmallCap  Market(sm)  and the Boston Stock
Exchange  and believe  that we will be able to satisfy the current and  proposed
entry  standards for those  exchanges when we complete this Offering.  If we are
unable to satisfy the requirements for continued listing on Nasdaq or the Boston
Stock Exchange, our shares will not be listed on those exchanges.

         In the event our shares are not listed on an exchange, trading, if any,
would be conducted in the over-the-counter market in the so-called "pink sheets"
or the OTC  Bulletin  Board,  established  for  securities  that do not meet The
Nasdaq SmallCap Market(sm) listing requirements.  Consequently, the liquidity of
our  securities  could be impaired,  not only in the number of securities  which
could be bought and sold, but also through delays in the timing of transactions,
reduction in security  analysts' and the news media's coverage of PCI, and lower
prices and larger differences in bid and ask prices for our securities.

         If our  securities  are not  listed on The Nasdaq  SmallCap  Market(sm)
and/or the Boston Stock  Exchange,  they may become  subject to Rule 15g-9 under
the  1934  Act,  which  imposes   additional  sales  practice   requirements  on
broker-dealers  which sell such  securities  to persons  other than  established
customers and institutional  accredited  investors.  For transactions covered by
this rule, a broker-dealer must make a special suitability determination for the
purchaser and have received the  purchaser's  written consent to the transaction
prior to sale.  Consequently,  the rule may affect the ability of broker-dealers
to sell our shares  and may affect the  ability of holders to sell our shares in
the secondary market.

         The SEC's regulations  define a "penny stock" to be any equity security
that has a market  price less than $5.00 per share or with an exercise  price of
less than  $5.00 per  share,  subject to  certain  exceptions.  The penny  stock
restrictions  will not  apply to our  shares if they are  listed  on The  Nasdaq
SmallCap  Market(sm) or the Boston Stock  Exchange and we provide  certain price
and  volume  information  on a current  and  continuing  basis or meet  required
minimum net tangible  assets or average revenue  criteria.  We cannot assure you
that our shares  will  qualify for  exemption  from these  restrictions.  If PCI
shares  were  subject to the penny stock  rules,  the market  liquidity  for the
shares could be severely adversely affected.
                                       59
<PAGE>
Transfer Agent

         The transfer agent ("Transfer  Agent") for the Common Stock and warrant
agent for the  underwriter  warrants  is American  Securities  Transfer & Trust,
Inc.,  1825 Lawrence  Street,  Suite 444,  Denver,  Colorado  80202-1817,  (303)
298-5370.

                                 DIVIDEND POLICY

         PCI has  never  declared  or paid a cash  dividend  on its  shares.  We
currently  intend to retain any earnings to fund the  development  and growth of
our  business  and  we do  not  anticipate  paying  any  cash  dividends  in the
foreseeable future.  PCI's Board of Directors will determine whether to pay cash
dividends based upon our results of operations,  cash flows, financial condition
and liquidity.

                                  UNDERWRITING

         CERTAIN  PERSONS  WHO  PARTICIPATE  IN  THIS  OFFERING  MAY  ENGAGE  IN
TRANSACTIONS  THAT  STABILIZE,  MAINTAIN  OR  OTHERWISE  AFFECT THE PRICE OF THE
SHARES,  INCLUDING PURCHASES OF SHARES TO MAINTAIN THEIR MARKET PRICE, PURCHASES
TO COVER SOME OR ALL OF THE  UNDERWRITERS'  SHORT POSITION IN THE SHARES AND THE
IMPOSITION OF PENALTY BIDS. See "Plan of Distribution."

         Subject to the terms and conditions of the Underwriting Agreement,  the
Underwriters  named  below  have  severally  agreed  to  purchase  from  PCI the
following number of shares set forth opposite their names at the public offering
price,  less the  underwriting  discounts and commissions set forth on the cover
page of this prospectus:

                 Underwriter                         Number of Shares
                 -----------                         ----------------

                 W.B. McKee Securities, Inc.           950,000
                 Kashner Davidson Securities Corp.     950,000
                                                     ---------

                       Total                         1,900,000
                                                     =========

         The  Underwriting  Agreement  provides  that  the  obligations  of  the
underwriters  are  subject  to  certain   conditions   precedent  and  that  the
underwriters  will  purchase all shares  offered in this  offering if any of the
shares are purchased.

         W.B. McKee Securities, Inc. as underwriter's representative advised PCI
that the underwriters will offer the shares they purchase directly to the public
at the  offering  price on the  cover  page of this  prospectus  and to  certain
dealers at a price that represents a concession of $.2625 per Share, or 5.0% per
Share. The underwriter's  representative  also advised PCI that it will not sell
any of the shares to accounts over which it exercises  discretionary  authority,
but that  certain  dealers may do so. After the initial  public  offering of the
shares, the underwriters may change the offering price and the selling terms.

         We granted the underwriter's  representative,  an over-allotment option
exercisable not later than 45 days after the date of this prospectus to purchase
up to  285,000  shares  (equal  to 15% of  the  number  of  shares  sold  in the
offering),  at the public offering price,  less the  underwriting  discounts and
commissions listed on the cover page of this prospectus,  solely for the purpose
of covering any over-allotments.

         We agreed to pay the  underwriter's  representative  a  non-accountable
expense allowance of 3% of the offering proceeds from the sale of the shares. We
estimated the expense  allowance at $299,250,  $25,000 of which has already been
paid,   or  $344,138  if  the   underwriter's   representative   exercises   the
over-allotment option.
                                       60
<PAGE>
         At the  closing of this  offering,  PCI will sell to the  underwriter's
representative,  at a price of $.01 each,  representative's warrants to purchase
up to 190,000  shares  (one share for every ten  shares  sold in this  offering)
which  includes  19,011  bridge  warrants  issued  to  William  B.  McKee.  Each
representative's warrant will be exercisable for a four-year period,  commencing
one year from the date of this  prospectus,  at an exercise price equal to $8.40
per share (160% of the public  offering price of the shares).  We will issue one
share of Common  Stock  upon  exercise  of each  representative's  warrant.  The
representative's  warrants will contain  anti-dilution  provisions providing for
appropriate  adjustments  in  any  recapitalization,   reclassification,   stock
dividend,  stock  split or  similar  transaction  by PCI.  The  representative's
warrants do not entitle the Representative to any rights as a shareholder of PCI
until the  underwriter's  representative  exercises  them. The  representative's
warrants may only be transferred to officers and employees of the  underwriter's
representative who are also shareholders of the underwriter's representative.

         For the exercise period of the representative's  warrant, the holder(s)
will have the  opportunity  to  profit  from a rise in the  market  value of the
Common Stock,  which will dilute the interest of the other PCI shareholders.  We
expect that the holder(s) of the representative's warrants will exercise them at
a time when PCI would, in all likelihood, be able to obtain any capital it needs
from an offering of its  unissued  Common  Stock on terms more  favorable to PCI
than the terms in the representative's  warrant,  which may adversely affect the
terms on which PCI can obtain additional financing.

         We have granted  certain demand and piggyback  registration  rights for
the Common Stock underlying the representative's  warrants.  On one occasion, at
the  underwriter's  representative's  request,  at any time during the five-year
period  commencing one year after the date of this prospectus,  PCI will prepare
and file a post-effective amendment or new registration statement permitting the
sale of the representative's  warrants and/or underlying  securities and use its
best efforts to keep the registration  statement  effective under the Securities
Act for a nine-month  period following the effective date. We will bear the cost
of that  amendment  or  registration  statement.  Also,  if PCI  files an equity
offering registration  statement under the Securities Act at any time during the
five-year  period  following  the date of this  prospectus,  the  holders of the
representative's   warrants  or  underlying  securities  will  include  in  such
registration  statement all or part of the underlying  securities at the request
of the holders.

         PCI, any selling security holders and the underwriter's  representative
have agreed to indemnify  each other against  certain  liabilities in connection
with the Registration Statement, including liabilities under the Securities Act.
The  indemnification  is  limited  or  unavailable  in  certain   circumstances,
including where legally unavailable.

         All of the present  shareholders of PCI have agreed not to offer,  sell
or otherwise  dispose of all of their  outstanding  Common Stock or Common Stock
issuable upon exercise of options for a period of 18 months after  completion of
this offering  without prior consent of the  underwriter's  representative.  See
"Principal Shareholders."

         Upon closing of the Offering, the Representative will have the right to
select one member of the Board of  Directors  to serve for a five (5) year term.
PCI does not currently  maintain key-man life insurance on any of its employees,
but the terms of our  agreement  with the  underwriters  require us to  maintain
$1,000,000 in key-man life insurance on Steven A. Lambrecht at least until March
31, 2002.

         The  previous  paragraphs  are a  brief  summary  of the  terms  of the
Underwriting Agreement and is not complete. A copy of the Underwriting Agreement
is  on  file  with  the  SEC  as an  exhibit  to  the  INFORMATION."registration
statement. See "Available Information."
                                       61
<PAGE>
                              PLAN OF DISTRIBUTION

         In  connection  with this  offering,  the  underwriters'  selling group
members (if any) and their respective affiliates may engage in transactions that
stabilize,  maintain or otherwise  affect the market price of our shares.  These
transactions  may include  stabilization  transactions  permitted by Rule 104 of
Regulation  M, under which  persons may bid for or purchase  shares to stabilize
its market price.  The underwriters may also create a "short position" for their
own account by selling  more shares in the offering  than they are  committed to
purchase,  and in that case they may  purchase  shares in the open market  after
this offering is completed to cover all or a part of their short  position.  The
underwriters'  representative  may also  cover all or a portion  of their  short
position,  up to 285,000  shares,  by  exercising  their  over-allotment  option
described  above  and  on  the  cover  of  this  prospectus.  Also,  W.B.  McKee
Securities,  Inc., on behalf of the  underwriters,  may impose  "penalty  bids,"
under contractual  arrangements with the underwriters,  that allow it to reclaim
from an underwriter (or dealer  participating  in this offering) for the account
of the  other  underwriters,  the  selling  concession  on the  shares  that the
underwriters  distribute in the offering but later purchase for their account in
the open market.  Any of these transactions may maintain the price of the shares
at a higher  level than the level which the shares might  otherwise  bear in the
open market.  None of these  transactions is required,  and if the underwriters,
selling agents or others engage in the  transactions,  they may also stop at any
time.

                                  LEGAL MATTERS

         Titus,  Brueckner & Berry, P.C., 7373 North Scottsdale Road, Scottsdale
Centre, Suite B-252, Scottsdale, Arizona 85253, counsel for PCI, will give their
opinion that the shares of Common Stock offered in this  Prospectus  are validly
authorized and issued.  Streich Lang,  P.A.,  Renaissance One, Two North Central
Avenue, Phoenix, Arizona 85004, has represented the underwriter's representative
in connection with this Offering.

                                     EXPERTS


         The financial  statements of PCI included in this  prospectus have been
audited by Semple & Cooper, LLP,  independent  certified public accountants,  as
stated in their report which immediately precedes the financial  statements.  We
include the financial  statements in reliance on Semple & Cooper,  LLP's report,
which was given on that firm's authority as experts in accounting and auditing.
    
                                       62
<PAGE>
                                    GLOSSARY


Applicable Requirements    Resale  restrictions  required by SEC Regulation  ss.
                           230.144  ("Rule  144"),   including  holding  period,
                           volume limitation,  aggregation,  broker transaction,
                           notice filing and availability of public  information
                           requirements.
   
Bridge warrants            Warrants to purchase  shares of PCI's Common Stock at
                           50% of the offering  price,  except that the exercise
                           price for William B. McKee's warrants is $5.25.

Bridge financing           Interim  financing of $1,000,000  from nine investors
                           between  March and June  1997;  Investors  received a
                           promissory  note for the  amount of their  investment
                           and a warrant  to  purchase  shares  of PCI's  Common
                           Stock.
    

CAN-AM                     CAN-AM  International  Investments  Corp.,  a British
                           Columbia   (Canada)   corporation  and   wholly-owned
                           subsidiary  of  PCI.  All  of  PCI's  Canadian  cigar
                           operations are conducted through CAN-AM.

EPA                        The U.S. Environmental Protection Agency.

Exchange Act               The Securities Exchange Act of 1934, as amended.

FDA                        The U.S. Food and Drug Administration.

FTC                        The Federal Trade Commission.

J&M                        J&M  Wholesale,  Ltd.,  a British  Columbia  (Canada)
                           corporation  wholly-owned  and controlled by Colin A.
                           Jones,  who is an officer and  director of CAN-AM and
                           an officer,  director and controlling  shareholder of
                           PCI.
   
Master agreement           A form  retailer or regional  distribution  agreement
                           that PCI negotiated  with a major  convenience  store
                           chain,  which is approved for use by retail stores or
                           regional  distribution  centers within the chain, but
                           which must be  accepted by each  individual  store or
                           distribution  region which wishes to  participate  in
                           the PCI Cigar Program.
    

Merchandising              Full-service,  in-store  support of a retail location
                           including  cleaning,  supplying and  maintaining  the
                           humidor,  rotating  stock and  providing  training to
                           store management and personnel.

NACS                       National Association of Convenience Stores.

   
Nasdaq SmallCap Market(sm) An interdealer quotation system for smaller companies
                           operated  by Nasdaq.  Nasdaq The  National  Automated
                           Dealer  Quotation System operated by The Nasdaq Stock
                           Market, Inc.

Offering price             The  price  per  share  printed  on the cover of this
                           prospectus.
    
                                       63
<PAGE>
   
Offering                   PCI's  initial  public  offering of its shares  under
                           this prospectus and registered under its registration
                           statement on Form SB-2.

Over-allotment option      Options  that  PCI has  granted  to the  underwriter,
                           exercisable  for  45  days  from  the  date  of  this
                           Prospectus,  to purchase up to an additional  285,000
                           Shares to cover excess allotments .
    
PCI                        Premium Cigars International, Ltd.

PCI Cigar Program          PCI's  cigar distribution  program, including premium
                           and mass market cigars, humidors,  service,  training
                           and sales.

Prospectus                 This document.

   
Registration  statement    PCI's registration  statement on Form SB-2 filed with
                           the  SEC as of the  date of  this  prospectus,  which
                           includes  exhibits and other  information that is not
                           included in this prospectus.

Representative's warrants  Warrants to purchase  170,989  Shares  exercisable at
                           160% of the Offering Price; issued to the Underwriter
                           as additional compensation.
    

Rose Hearts                Rose Hearts,  Inc, a Washington  corporation  that is
                           wholly-owned and controlled by Greg P. Lambrecht, who
                           is an officer  and  director of CAN-AM and an officer
                           and controlling shareholder of PCI.
   
SEC                        The Securities and Exchange Commission.

Securities Act             The Securities Act of 1933, as amended.

Shares                     Shares of PCI's Common Stock, no par value.

3:1  stock split           A 3:1 forward split of PCI's Shares approved by PCI's
                           shareholders on May 31, 1997.

Transfer agent and         American Securities Transfer & Trust, Inc.
warrant agent

Underwriters               W.B.  McKee   Securities,   Inc.,   Kashner  Davidson
                           Securities  Corp  and  others  who may be  named in a
                           syndicate of co-underwriters.

Underwriter's              W.B. McKee Securities, Inc.
representative             

Underwriting  discount     Compensation to the  underwriter's  representative in
                           the  form  of  a  10%   discount   of   underwriter's
                           representative's  purchase  price  from the  Offering
                           Price.
    

"We"                       Premium Cigars International, Ltd.

                             ADDITIONAL INFORMATION

   
         PCI filed a  registration  statement on Form SB-2 with the SEC relating
to the securities  offered in this prospectus.  This prospectus does not contain
all of the  information  included  in the  registration  
                                       64
<PAGE>
statement.  For further information about PCI and the securities we are offering
in this prospectus,  refer to the registration  statement and its exhibits.  The
statements we make in this  prospectus  regarding the content of any contract or
other document are necessarily not complete, and you may examine the copy of the
contract  or other  document  that we filed as an  exhibit  to the  registration
statement.  All our statements  about all such contracts or other  documents are
qualified in their entirety by referring you to the exhibits to the registration
statement.
    

                              FINANCIAL STATEMENTS

Index to Financial Statements

Independent Auditor's Report .............................................   F-2
Consolidated Balance Sheet ...............................................   F-3
Consolidated Statement of Operations .....................................   F-4
Consolidated Statement of Changes in Stockholders' Equity ................   F-5
Consolidated Statement of Cash Flows .....................................   F-6
Notes to Consolidated Financial Statements ...............................   F-7
                                       65
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
                          ----------------------------



To The Board of Directors of
Premium Cigars International, Ltd.


We have audited the  accompanying  consolidated  balance sheet of Premium Cigars
International,  Ltd.  and  Subsidiary  as of March  31,  1997,  and the  related
consolidated statements of operations, changes in stockholders' equity, and cash
flows for the period from the date of inception,  June 1, 1996 through March 31,
1997. These  consolidated  financial  statements are the  responsibility  of the
Company's  management.  Our  responsibility  is to  express  an opinion on these
consolidated financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance  about  whether  the  consolidated  financial  statements  are free of
material  misstatement.  An audit includes examining,  on a test basis, evidence
supporting  the amounts and  disclosures in the financial  statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as evaluating the overall  consolidated  financial
statement  presentation.  We believe that our audit provides a reasonable  basis
for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all material  respects,  the  financial  position of Premium  Cigars
International,  Ltd. and Subsidiary as of March 31, 1997, and the results of its
operations,  changes in stockholders'  equity, and its cash flows for the period
from the date of  inception,  June 1, 1996 through March 31, 1997, in conformity
with generally accepted accounting principles.


Semple & Cooper, L.L.P.

Phoenix, Arizona
June 18, 1997
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                           CONSOLIDATED BALANCE SHEET
                                 March 31, 1997

                                     ASSETS

Current Assets:
   Cash and cash equivalents (Note 1)                                 $  53,018
   Accounts receivable (Notes 1 and 2)
     - trade                                                             64,300
     - related parties                                                    8,497
   Inventory (Notes 1 and 3)                                            126,337
   Prepaid expenses                                                      15,607
                                                                      ---------

        Total Current Assets                                            267,759
                                                                      ---------

Property and Equipment, Net (Notes 1 and 4)                              23,055
                                                                      ---------
Other Assets:
   Humidors, net (Note 1)                                                60,486
   Notes receivable - related parties (Note 2)                           86,225
   Organizational costs, net (Note 1)                                    32,386
   Deferred costs (Note 1)                                               53,550
                                                                      ---------
                                                                        232,647
                                                                      ---------

                                                                      $ 523,461
                                                                      =========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
   Note payable (Note 5)                                              $  50,000
   Notes payable - related parties, current portion (Note 2)             19,641
   Accounts payable - trade                                             109,254
   Accrued expenses
     - tobacco taxes                                                    100,333
     - other                                                             70,700
                                                                      ---------

        Total Current Liabilities                                       349,928
                                                                      ---------
Long-Term Liabilities:
   Notes payable - related parties, long-term portion (Note 2)          110,000
                                                                      ---------

Commitments: (Note 7)                                                      --
                                                                      ---------
Stockholders' Equity:(Note 8)
   Common stock - no par value, 10,000,000 shares authorized,
     1,480,500 shares issued and outstanding                            217,050
   Accumulated deficit                                                 (153,517)
                                                                      ---------
Total Stockholders' Equity                                               63,533
                                                                      ---------

        Total Liabilities and Stockholders' Equity                    $ 523,461
                                                                      =========
                   The Accompanying Notes are an Integral Part
                    of the Consolidated Financial Statements
                                       F-2
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                      CONSOLIDATED STATEMENT OF OPERATIONS
                   For The Period From The Date of Inception,
                       June 1, 1996 Through March 31, 1997

Net Sales                                                           $   845,571

Cost of Sales                                                           643,790
                                                                    -----------

Gross Profit                                                            201,781
                                                                    -----------

Selling, General and Administrative                                     333,776
                                                                    -----------

Loss from Operations                                                   (131,995)
                                                                    -----------

Other Income (Expense):
  Interest Expense                                                      (21,292)
  Other                                                                     963
  Foreign currency transaction loss                                      (1,193)
                                                                    -----------
                                                                        (21,522)
                                                                    -----------

Net Loss                                                            $  (153,517)
                                                                    ===========

Loss per Share (Note 1)                                             $      (.10)
                                                                    ===========

Weighted Average Number of Shares Outstanding                         1,480,500
                                                                    ===========
                   The Accompanying Notes are an Integral Part
                    of the Consolidated Financial Statements
                                       F-3
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
            CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
                   For The Period From The Date of Inception,
                       June 1, 1996 Through March 31, 1997


                                  Common Stock                         Total
                               ------------------    Accumulated   Stockholders'
                               Shares      Amount      Deficit        Equity
                               ------      ------      -------        ------

Balance, June 1, 1996             --     $    --     $    --        $    --

Shares issued for
  cash                       1,450,500     207,050        --          207,050

Shares issued for
  services                      30,000      10,000        --           10,000

Net loss                          --          --      (153,517)      (153,517)
                             ---------   ---------   ---------      ---------
Balance, March 31,
  1997                       1,480,500   $ 217,050   $(153,517)     $  63,533
                             =========   =========   =========      =========

                   The Accompanying Notes are an Integral Part
                    of the Consolidated Financial Statements
                                       F-4
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                   For The Period From The Date of Inception,
                       June 1, 1996 Through March 31, 1997

Increase (Decrease) in Cash and Cash Equivalents:

Cash flows from operating activities:
   Cash received from customers                                       $ 782,234
   Cash paid to suppliers and employees                                (827,701)
   Interest paid                                                        (21,292)
                                                                      ---------
          Net cash used for operating activities                        (66,759)
                                                                      ---------
Cash flows from investing activities:
   Purchase of property and equipment                                   (23,302)
   Purchase of humidors                                                 (71,451)
   Disbursements for notes receivable - related parties                 (86,225)
   Organizational costs                                                 (32,386)
   Deferred offering costs                                              (53,550)
                                                                      ---------
          Net cash used by investing activities                        (266,914)
                                                                      ---------
Cash flows from financing activities:
   Proceeds from notes payable                                           50,000
   Proceeds from note payable - related party                           129,641
   Proceeds from issuance of common stock                               207,050
                                                                      ---------
          Net cash provided by financing activities                     386,691
                                                                      ---------
Net increase in cash and cash equivalents                                53,018

Cash and cash equivalents at beginning of period                           --
                                                                      ---------

Cash and cash equivalents at end of period                            $  53,018
                                                                      =========
Reconciliation of Net Loss to Net Cash used for
  Operating Activities:

Net Loss                                                              $(153,517)
                                                                      ---------
Adjustments to reconcile net loss to net cash used for operating activities:
    Depreciation and amortization                                        11,212
    Stock issued for services                                            10,000

Changes in Assets and Liabilities:
    Accounts receivable
      - trade                                                           (64,300)
      - related parties                                                  (8,497)
    Inventory                                                          (126,337)
    Prepaid expenses                                                    (15,607)
    Accounts payable
      - trade                                                           109,254
    Accrued expenses
      - tobacco taxes                                                   100,333
      - other                                                            70,700
                                                                      ---------
                                                                         86,758
                                                                      ---------

Net cash used for operating activities                                $ (66,759)
                                                                      =========
                   The Accompanying Notes are an Integral Part
                    of the Consolidated Financial Statements
                                       F-5
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.      Summary of Significant  Accounting  Policies,  Nature of Operations and
        Use of Estimates:

        Nature of Operations:

   
        Premium  Cigars  International,  Ltd.  (the  "Company") is a Corporation
        organized  under the laws of the State of Arizona on December  16, 1996.
        CAN-AM  International  Investments  Corp.  (CAN-AM),  a British Columbia
        Canadian  corporation,  was  incorporated  on June 20, 1996. The Company
        acquired  all of the  outstanding  stock of CAN-AM on December 31, 1996.
        The principal  business  purpose of the Company is the  distribution  of
        premium cigars using countertop humidors in convenience stores,  grocery
        stores and other retail outlet markets.  The Company  conducts  business
        throughout the United  States.  The Company's  wholly-owned  subsidiary,
        CAN-AM,  operates  throughout  greater Canada. The Company has elected a
        March 31 fiscal year end.
    

        Significant Transactions:

        Prior to January 1, 1997,  CAN-AM  acquired all existing cigar accounts,
        cigar related  inventory,  humidors,  other assets and the related trade
        accounts payable and tobaco tax liabilities from J&M Wholesale, Ltd. and
        Rose  Hearts,  Inc.  These  corporations  were  owned  by the  principal
        stockholders of Premium Cigars  International,  Ltd. As all acquisitions
        and account  purchases were consummated  within a controlled  group, the
        cigar  operations  of J&M  Wholesale,  Ltd.  and Rose  Hearts,  Inc. are
        included  in the  accompanying  financial  statements  from  the date of
        commencement of cigar sales, June 1, 1996.

        Principles of Consolidation:

        The consolidated  financial  statements  include the activity of Premium
        Cigars International,  Ltd., together with its wholly-owned  subsidiary,
        CAN-AM,  and its  predecessors  cigar related activity of J&M Wholesale,
        Ltd. and Rose Hearts,  Inc. The activity of CAN-AM and its  predecessors
        is included in the  consolidated  financial  statements from the date of
        commencement  of  cigar  operations,   June  1,  1996.  All  significant
        intercompany accounts and transactions have been eliminated.

        Pervasiveness of Estimates:

        The  preparation  of financial  statements in conformity  with generally
        accepted accounting principles requires management to make estimates and
        assumptions that affect the reported amounts of assets,  and liabilities
        and disclosure of contingent assets and liabilities,  at the date of the
        financial statements,  and the reported amounts of revenues and expenses
        during the  reporting  period.  Actual  results  could differ from those
        estimates.

        Cash and Cash Equivalents:

        Cash  equivalents  are  considered to be all highly  liquid  investments
        purchased with a maturity of three (3) months or less.

        Accounts Receivable - Trade:

        Accounts  receivable - trade represents amounts earned but not collected
        in connection with the sale of cigars and cigar accessories.

        The Company  follows the allowance  method of recognizing  uncollectible
        accounts receivable. The allowance method recognizes bad debt expense as
        a  percentage  of accounts  receivable  based on a review of  individual
        accounts  outstanding.  In the opinion of the  management,  all accounts
        receivable   outstanding  at  March  31,  1997,  are  considered   fully
        collectible   and   therefore,   no  allowance  has  been  provided  for
        potentially uncollectible accounts receivable.
                                       F-6
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1.      Summary of Significant Accounting Policies, Nature of Operations and Use
        of Estimates: (Continued)

        Inventory:

        Inventory quantities and valuation were determined based upon a physical
        count, and pricing of same at March 31, 1997. Inventory is stated at the
        lower  of  cost,  first-in,   first-out  method,  or  market.  Inventory
        quantities are reviewed for obsolescence periodically.

        Property and Equipment:

        Property and  equipment are recorded at cost.  Depreciation  is provided
        for on the  straight-line  method,  over the following  estimated useful
        lives.

                     Equipment                     5-7 years
                     Furniture and fixtures        5-7 years

        Maintenance and repairs that neither  materially add to the value of the
        property  nor  appreciably  prolong  its life are  charged to expense as
        incurred.   Betterments  or  renewals  are  capitalized  when  incurred.
        Depreciation expense was $247 for the period from the date of inception,
        June 1, 1996 through March 31, 1997.

        Humidors:

        Humidors are used  primarily  to display  cigars  available  for sale at
        retail outlets.  The humidors are being amortized ratably over a two (2)
        year  period.  For the period from the date of  inception,  June 1, 1996
        through March 31, 1997, amortization expense was $10,965.

        Organization Costs:

        Organization  costs  consist  of  costs  incurred  in  relation  to  the
        formation of the  Corporation  and its  wholly-owned  subsidiary.  These
        costs are being amortized ratably over five (5) years.

        Deferred Costs:

        Deferred costs primarily represent costs incurred in connection with the
        Company's  proposed Initial Public Offering of its common stock and will
        be offset  against  the  proceeds  of the  offering,  or expensed if not
        successful.

        Income Taxes:

        Deferred  income  taxes are provided on an asset and  liability  method,
        whereby  deferred tax assets are  recognized  for  deductible  temporary
        differences and operating loss  carryforwards.  Deferred tax liabilities
        are recognized for taxable  temporary  differences.  Deferred tax assets
        are reduced by a valuation allowance when, in the opinion of management,
        it is more likely than not that some  portion or all of the deferred tax
        assets will not be  realized.  Deferred tax assets and  liabilities  are
        adjusted for the effects of changes in tax laws and rates on the date of
        enactment.
                                       F-7
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1.      Summary of Significant Accounting Policies, Nature of Operations and Use
        of Estimates: (Continued)

        Translation of Foreign Currencies:

        Account balances and transactions  denominated in foreign currencies and
        the  accounts  of  the  Corporation's   foreign   operations  have  been
        translated into United States funds, as follows:

                Assets and  liabilities  at the rates of exchange  prevailing at
                the balance sheet date;

                Revenue and expenses at average exchange rates for the period in
                which the transaction occurred;

                Exchange  gains  and  losses   arising  from  foreign   currency
                transactions  are included in the  determination of net earnings
                for the period;

                Exchange  gains and losses  arising from the  translation of the
                Corporation's  foreign operations are deferred and included as a
                separate component of stockholders' equity.

        Loss Per Share:

        During the period ended March 31, 1997, the Company's Board of Directors
        approved an Initial  Public  Offering of its common  stock.  The Initial
        Public  Offering  price to the public is expected to be $5.01 per share.
        Pursuant to the Securities and Exchange  Commission rules,  common stock
        issued  for  consideration  below the $5.01  per  share  Initial  Public
        Offering  price  during  the  twelve  (12)  months  prior to filing  the
        Registration  Statement,  have been  included  in the  weighted  average
        number of shares outstanding from the beginning of the period.

2.      Related Party Transactions:

        Accounts Receivable - Related Parties:

        Accounts  receivable - related  parties as of March 31, 1997 are, in the
        opinion  of  management,  short-term  in  nature  and  are  non-interest
        bearing.

        Notes Receivable - Related Parties:

        As of March 31, 1997,  notes  receivable - related parties are comprised
        of 6% interest  bearing  notes from the  principal  stockholders  in the
        amount of $86,225. The notes receivable are due on March 31, 1999.

        Notes Payable - Related Parties:

        At  March  31,  1997,  notes  payable  related  parties  consist  of the
        following:

        Non-interest bearing note to a stockholder, due on demand;
        unsecured                                                    $  19,641

        36% interest bearing note to a stockholder, with monthly
        interest-only payments, due May, 1998; unsecured               110,000
                                                                     ---------
                                                                       129,641
        Less: current portion                                          (19,641)
                                                                     ---------

                                                                     $ 110,000
                                                                     =========
                                       F-8
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2.      Related Party Transactions: (Continued)

        Notes Payable - Related Parties: (Continued)

        For the period from the date of  inception,  June 1, 1996 through  March
        31, 1997, the Company incurred interest expense in relation to the above
        notes payable from related parties in the approximate amount of $19,800.

        Subsequent Related Party Transactions:

        Subsequent  to the  balance  sheet date,  the  following  related  party
        transactions occurred:

        The Company paid $10,000 of principal on the $110,000  note payable to a
        stockholder,  and converted the remaining balance into additional bridge
        financing, with terms in accordance therewith (See Note 12).

   
        The Company  entered  into a  distributorship  agreement  with a related
        entity allowing for payments of ten percent (10%) to twenty-two  percent
        (22%) of the sales  price as an  account  servicing  fee.  Although  the
        Company has no other similar distributor  agreements at this time, it is
        managements  belief that the  distribution  fee  represents a reasonable
        cost if the services were to be performed by an independent party.
    

3.      Inventory:

        As of March 31, 1997, inventory consists of the following:

        Cigars                                                          $124,684
        Cigar accessories                                                  1,653
                                                                        --------

                                                                        $126,337
                                                                        ========

4.      Property and Equipment:

        At March 31, 1997, property and equipment consists of the following:

        Equipment                                                      $  3,090
        Furniture and fixtures                                           10,212
                                                                       --------
                                                                         13,302
        Less: accumulated depreciation                                     (247)
                                                                       --------
                                                                         13,055
        Equipment held for sale                                          10,000
                                                                       --------

                                                                       $ 23,055
                                                                       ========

5.      Note Payable:

        As of March 31, 1997, the note payable  consists of a $50,000  operating
        line of credit  with  Biltmore  Investors  Bank,  with  interest  at two
        percent (2%) above the lenders index rate.  The note is due December 18,
        1997, and is secured by various assets.
                                       F-9
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

6.      Income Taxes:

        At March 31, 1997, the Company has available  approximately  $150,000 of
        U.S operating  loss  carryforwards  that may be applied  against  future
        taxable  income and will expire in 2012. In addition,  the Company has a
        Canadian net operating loss  carryforward in the  approximate  amount of
        $25,000, expiring through 2004.

        The Company has  established  a  valuation  allowance  equal to the full
        amount of the deferred  tax asset of  approximately  $70,000,  resulting
        from  the loss  carryforwards.  The  Company  established  an  allowance
        because the utilization of the loss carryforwards is uncertain.

7.      Commitments:

        Employment Agreements:

        The  Company  has  entered  into  employment  agreements  with three (3)
        officers of the Corporation.  The agreements are cancellable at any time
        by either party. The Company has agreed to pay two (2) of the officers a
        management  fee in the amount of  $80,000.  The fee is to be paid over a
        sixteen  (16) month  period.  In  addition,  the Company has  retained a
        consultant to assist with the Initial Public Offering, for a minimum fee
        of $62,400.

        Operating Leases:

        The Company leased office and warehouse space in Scottsdale,  Arizona in
        May, 1997, under a non-cancellable  operating lease agreement,  expiring
        May 31,  1999.  The  terms of the lease  provide  for  monthly  payments
        ranging from $5,878 to $7,134.  The lease terms also require the Company
        to pay common area  maintenance,  taxes,  and certain  other  incidental
        costs.

        A   schedule   of  future   minimum   lease   payments   due  under  the
        non-cancellable  operating  lease  agreements for each of the next three
        (3) years, is as follows:

                   Year Ending
                    March 31,                               Amount
                    ---------                               ------

                      1998                                $ 75,521
                      1999                                  85,270
                      2000                                  14,268
                                                          --------

                                                          $175,059
                                                          ========

        As this lease was executed subsequent to the year end, there was no rent
        expense  under the  aforementioned  operating  lease  agreement  for the
        period from the date of inception, June 1, 1996 through March 31, 1997.

8.      Stockholders' Equity:

        Common Stock Split:

        In May, 1997,  the Company  declared a three for one split of its common
        stock.  The   accompanying   consolidated   financial   statements  give
        retroactive effect to the stock split.

        Proposed Offering:
   
        The  Company  is  currently  in  the  process  of  filing  a  Form  SB-2
        Registration  Statement with the  Securities and Exchange  Commission to
        register  its  common  stock for sale to the  public.  The  offering  is
        intended to issue 1,900,000 common shares at $5.25 per share.
    
                                      F-10
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

 9.     Foreign Currency:

        Foreign currency  transactions resulted in an aggregate exchange loss of
        $1,193 for the period from the date of  inception,  June 1, 1996 through
        March 31,  1997.  Foreign  currency  translation  gains or  losses  were
        immaterial for the period.

10.     Statements of Cash Flows:

        Non-Cash Financing and Investing Activities:

        During the  period  ended  March 31,  1997,  the  Company  recognized  a
        financing activity that affected its assets, liabilities and equity, but
        did not result in cash receipts or payments.  This non-cash  activity is
        as follows:

                Issuance of 30,000  shares of common stock valued at $10,000 for
                services rendered.

11.     Economic Dependency:

        For the period from the date of  inception,  June 1, 1996 through  March
        31, 1997, the Company's  largest  supplier  accounted for  approximately
        seventy-one percent (71%) of the Company's cigar purchases.  As of March
        31, 1997, this supplier had an account payable balance of  approximately
        $15,000.

        For the period from the date of  inception,  June 1, 1996 through  March
        31, 1997, the Company's  largest  customer  accounted for  approximately
        eighty-two  percent (82%) of the Company's  sales. As of March 31, 1997,
        there are accounts  receivable  of  approximately  $50,000 due from this
        customer.

12.     Subsequent Events:

        In April 1997, the Company  obtained a $650,000  bridge  financing loan,
        with  interest at 8% per annum,  and net  proceeds  of $585,000  due the
        earlier of the date of the closing of an Initial Public Offering, or six
        (6) months after the offering date, with interest at 16% per annum after
        this period if not paid in full. In addition,  $100,000 of related party
        debt was converted to the same terms as the bridge  financing.  In June,
        1997, an additional  $250,000 of bridge  financing loans were made, with
        net proceeds of  $225,000,  under the same terms.  The bridge  financing
        also allows the debt holder to exercise a warrant to buy common stock at
        fifty percent (50%) of the proposed Initial Public Offering price,  with
        the  number of  shares  equal to the  financing  amount  divided  by the
        exercise price.

        In  April,  1997,  the  Company  paid  its  line of  credit  in full and
        terminated the agreement.
                                      F-11
<PAGE>
   
[INSIDE BACK COVER]

[picture  of race car driver  Arie  Luyendyk  in Indy 500  winner's  circle with
helmet bearing PCI logo]

[caption]  Arie Luyendyk,  winner of 1997 Indy 500, in winner's  circle with PCI
logo on helmet.

[picture of Luyendyk's helmet with PCI logo (no caption)]

[picture of Luyendyk driving Indy 500 race car (no caption)]

[PCI logo (no caption)]

[background picture of lit cigar (no caption)]
    
                                      II-14

<PAGE>
NO  DEALER,  SALESPERSON  OR ANY OTHER  PERSON HAS BEEN  AUTHORIZED  TO GIVE ANY
INFORMATION OR TO MAKE ANY  REPRESENTATIONS  OTHER THAN THOSE  CONTAINED IN THIS
PROSPECTUS IN CONNECTION WITH THE OFFER MADE BY THIS  PROSPECTUS,  AND, IF GIVEN
OR MADE,  SUCH  INFORMATION OR  REPRESENTATIONS  MUST NOT BE RELIED ON AS HAVING
BEEN  AUTHORIZED  BY  PCI  OR BY  THE  UNDERWRITER.  THIS  PROSPECTUS  DOES  NOT
CONSTITUTE AN OFFER TO SELL OR A SOLICITATION  OF AN OFFER TO BUY ANY SECURITIES
OFFERED  HEREBY  TO ANY  PERSON  IN ANY  JURISDICTION  IN  WHICH  SUCH  OFFER OR
SOLICITATION  WAS NOT  AUTHORIZED  OR IN WHICH THE PERSON  MAKING  SUCH OFFER OR
SOLICITATION  IS NOT  QUALIFIED  TO DO SO OR TO ANYONE TO WHOM IT IS UNLAWFUL TO
MAKE SUCH OFFER OR SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY
SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES,  CREATE ANY IMPLICATION THAT
THERE HAS BEEN NO CHANGE IN THE  CIRCUMSTANCES  OF PCI OF THE FACTS  HEREIN  SET
FORTH SINCE THE DATE OF THIS PROSPECTUS.

                               -------------------

                                TABLE OF CONTENTS
                                                                            PAGE
                                                                            ----

   
Prospectus Summary ........................................................    1
Summary Consolidated Financial Information ................................    4
Risk Factors ..............................................................    5
Use of Proceeds ...........................................................   15
Capitalization ............................................................   17
Dilution ..................................................................   17
Selected Historical and Pro Forma Consolidated Financial Information ......   21
Management's Discussion and Analysis of Results of Operations .............   22
Business ..................................................................   25
Management ................................................................   43
Certain Transactions ......................................................   48
Principal Shareholders ....................................................   51
Interim Financing .........................................................   55
Description of Securities .................................................   58
Dividend Policy ...........................................................   60
Underwriting ..............................................................   60
Legal Matters .............................................................   62
Experts ...................................................................   62
Glossary ..................................................................   63
Additional Information ....................................................   64
Financial Statements ......................................................   65
                               -------------------
    

UNTIL  ______________,  1997 (25 DAYS  AFTER  THE DATE OF THIS  PROSPECTUS)  ALL
DEALERS  EFFECTING  TRANSACTIONS  IN THE REGISTERED  SECURITIES,  WHETHER OR NOT
PARTICIPATING IN THE DISTRIBUTION, MAY BE REQUIRED TO DELIVER A PROSPECTUS.

         We intend to furnish our shareholders annual reports containing audited
financial  statements  and other  appropriate  reports.  Our fiscal year ends on
March 31.

         We will file annual,  quarterly and current  reports,  proxy statements
and  other  information  with  the SEC.  You may  read  and  copy  any  reports,
statements or other  information  we file at the SEC's public  reference room in
Washington,  D.C. You can request copies of these  documents,  upon payment of a
duplicating  fee, by writing to the SEC.  Please call the SEC at  1-800-SEC-0330
for further  information on the operation of the public reference rooms. Our SEC
filings  are  also  available  to  the  public  on  the  SEC  Internet  site  at
http\\www.sec.gov.
                                       66
<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 24.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

   
         See also "Management," "Indemnification of Directors and Officers."

         PCI's  Articles  of  Incorporation  provide  that no director or former
director shall be liable to PCI or its  shareholders for monetary damages or for
breach of  fiduciary  duty or for any  action  taken or any  failure to take any
action as a director or officer.  The Articles  continue  that the  liability of
directors is limited or  eliminated to the fullest  extent  permitted by law and
provide that no repeal or  modification  of such  limitation  of  liability  may
adversely  affect any right or protection  of a director or officer  existing at
the time of such repeal or modification.
    

         Generally,  Arizona statutory law permits indemnification of an officer
or director if such  individual  acted in good faith and with respect to conduct
of an official capacity,  in a manner he or she reasonably believed to be in the
best interests of the  corporation  and in all other cases, at least not opposed
to the corporation's best interests,  and with respect to any criminal action or
proceeding,  had no reasonable cause to believe his or her conduct was unlawful.
A corporation  may never  indemnify  any director who is adjudged  liable to the
corporation  or who is  adjudged,  regardless  of the nature of the  proceeding,
liable on the basis that the  director  received an improper  personal  benefit.
Unless  a  corporation's   articles  of  incorporation   provide  otherwise,   a
corporation  must indemnify a director or officer who is the prevailing party on
merits or otherwise for the director's or officer's  reasonable  expenses in the
defense of a proceeding  to which the director or officer was a party because he
or she is or was a director or officer of the  corporation.  PCI has not entered
any agreement  with its current  directors and  executive  officers  pursuant to
which it is obligated to indemnify those persons.

         At present, PCI is not aware of any pending or threatened litigation or
proceeding  involving  a  director,  officer,  employee or agent of PCI in which
indemnification would be required or permitted.

   
         We also refer you to Section 8 of the Underwriting  Agreement  included
at Exhibit 1.1, which we incorporate to this disclosure by this  reference.  The
indemnification  provisions  relate  to  our  officers  and  directors  and  the
underwriter's representative which has potential control over PCI because it can
nominate a director for a five year period from the completion of this Offering.
That  Section   grants   extensive   indemnification   rights  from  us  to  the
underwriter's  representative  and certain of its  affiliates  and  requires the
underwriter's  representative  to indemnify us and our  directors,  officers and
affiliates  under certain  circumstances.  We qualify this entire summary of the
Underwriting  Agreement  indemnification  provisions  by  referring  you to that
document directly, but in general:

         We must indemnify the  underwriter's  representative  and affiliates if
they become subject to claims under the Securities Act issue, or otherwise,  and
the claims are:

         (i) based on our failure to perform our  obligations  under  agreements
with the underwriter's representative, or

         (ii) based on untrue or alleged untrue  statements in the  registration
statement  or any  preliminary  or final  prospectus,  or material  omissions or
alleged material omissions in those documents, unless we were relying on certain
written information that the underwriter's  representative or certain affiliates
provided us; and

         The  underwriter's  representative  must  indemnify  us, our  officers,
directors and affiliates if we become subject to claims under the Securities Act
or otherwise, and the claims are:
                                      II-1
<PAGE>
         (i) based on the underwriter's  representative's or certain affiliates'
failure to perform our obligations under agreements with us, or

         (ii) based on untrue or alleged untrue  statements in the  registration
statement  or any  preliminary  or final  prospectus,  or material  omissions or
alleged  material  omissions in those  documents,  if we were relying on certain
written information that the underwriter's  representative or certain affiliates
provided us.


ITEM 25.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION


               SEC registration fee .................   $  4,158

               Blue sky filing fees .................   $ 42,000*

               Transfer agent and engraving fees ....   $    750

               Accounting fees ......................   $ 80,000*

               NASD corporate finance filing fee ....   $  1,875

               Boston Stock Exchange listing fee ....   $  7,500

               Nasdaq SmallCap Market(sm) listing fee   $  8,481

               Legal fees ...........................   $175,000*

               Printing and engraving costs .........   $ 50,000

               Miscellaneous ........................   $  5,236*
                                                        ========

                    Total ...........................   $375,000*

- -----------------------

* Estimated.

ITEM 26.  RECENT SALES OF UNREGISTERED SECURITIES

         Set forth below is  information  concerning  the issuance by PCI of its
securities since its organization in December 1996 (other than securities issued
in this  Offering).  All  such  securities  are  restricted  securities  and the
certificates  bear  restrictive  legends.  All share  issuances  are adjusted to
reflect the effect of the 3:1 Stock Split. In each of the transactions for which
we assert  exemption from  registration  under Section 4(2) of the Act, with the
exception of the shares issued to Mike Rocha,  the purchaser  executed some form
of written subscription offer or agreement which contained representations about
the  unregistered  nature  of the  shares,  their  access  to  full  information
regarding the  corporation  and the shares,  their  understanding  regarding the
restrictions  on transfer  of the shares and their  intent to acquire the shares
for investment purposes only and not with a view to resale.

         (a) In  connection  with  PCI's  acquisition  of all of the  issued and
outstanding  shares of CAN-AM on December 31, 1996,  aggregated  with additional
shares issued for the same  consideration on January 9, 1997, PCI issued 817,500
shares of Common Stock to the following founders,  employees or consultants in a
stock-for-stock  transaction  for certain class "A"  (non-voting)  and Class "B"
(voting) shares of CAN-AM:
                                      II-2
<PAGE>

         Name                      Shares          Consideration
         ----                      ------          -------------

         Greg P. Lambrecht         363,750               95 CAN-AM "A" Shares
                                                          1 CAN-AM "B" Share 
         Colin A. Jones            371,250               95 CAN-AM "A" Shares
                                                          1 CAN-AM "B" Share 
         Greg S. Barton             22,500                6 CAN-AM "A" Shares
         Daniel C. Goldman          52,500                4 CAN-AM "A" Shares
         Pat Quadrelli               7,500                2 CAN-AM "A" Shares
                                    -------              --------------------
                 Totals:           817,500 Shares        $1,000 Value to PCI

         The  issuance  of the  Common  Stock was exempt  from the  registration
requirements  of the  Securities  Act  pursuant to Section 4(2) thereof and each
purchaser  was a  "sophisticated"  or  otherwise  suitable  investor  within the
meaning of that exemption. Each purchaser was given full access to financial and
other information  concerning PCI and the shares. In addition at the time of the
issuance, Greg P. Lambrecht and Colin A. Jones were PCI promoters and the owners
of entities  which sold cigar  operations  to PCI. Greg S. Barton was a $100,000
creditor of CAN-AM and a creditor  of Rose  Hearts,  which also on December  31,
1996  sold its  cigar  operations  to PCI.  Daniel C.  Goldman  was a  financial
consultant  to Rose  Hearts,  J&M and  CAN-AM  and PCI and a PCI  director  from
January 9, 1997 to February 17, 1997. Pat Quadrelli was a lender to CAN-AM prior
to the time that it was  acquired  by PCI.  As set  forth in PCI's  consolidated
financial  statements  for the fiscal year ended March 31, 1997, the cost of the
net assets to J&M and Rose Hearts and the amount at which  CAN-AM  acquired  the
net assets was the same as its historical  net cost in J&M and Rose Hearts.  The
combined cost, net of liabilities assumed, was approximately $1,000.

         (b) On January 9, 1997,  PCI issued  15,000  shares of Common  Stock to
Mike  Rocha as  compensation  for past  services  provided  to PCI and which PCI
valued  at  $5,000.  The  issuance  of the  Common  Stock  was  exempt  from the
registration requirements of the Securities Act pursuant to Section 4(2) thereof
and each purchaser was a "sophisticated"  or otherwise  suitable investor within
the meaning of that exemption. Each purchaser was given full access to financial
and other information concerning PCI and the shares. In addition, at the time of
the issuance, Mr. Rocha was an employee of Rose Hearts and a consultant to PCI.

         (c) From  January 9 to 12, 1997,  PCI issued  shares of Common Stock to
certain directors, officers, employees, consultants and accredited investors for
cash as follows:

                 Name                         Shares   Consideration
                 ----                         ------   -------------

                 Lorraine Shelley             82,500        $ 27,200
                 Kathy Keil                   82,500        $ 27,200
                 Scott I. Lambrecht           86,250        $ 25,500
                 Steven A. Lambrecht          82,500        $ 27,200
                 Corey A. Lambrecht           75,000        $ 27,200
                 James B. Stanley             11,250        $ 10,000
                 Greg S. Barton               52,500        $ 50,000
                                            --------        --------
                                   Total:    472,500        $194,300

         The  issuance  of the  Common  Stock was exempt  from the  registration
requirements  of the  Securities  Act  pursuant to Section 4(2) thereof and each
purchaser  was a  "sophisticated"  or  otherwise  suitable  investor  within the
meaning of that exemption. Each purchaser was given full access to financial and
other  information  concerning PCI and the shares.  In addition,  at the time of
issuance,  Scott I.  Lambrecht  and  Steven  A.  Lambrecht  were PCI  directors,
Lorraine  Shelley was a director,
                                      II-3
<PAGE>
Secretary and Treasurer who,  along with Kathy Keil,  were PCI  consultants  who
owned a  convenience  store  distributorship  that  previously  worked with Rose
Hearts  in  handling  its  accounts,  Corey A.  Lambrecht  was a Senior  Account
Executive  for PCI and the brother and son of directors  Scott I.  Lambrecht and
Steven A. Lambrecht,  James B. Stanley was PCI's  Purchasing  Director (now Vice
President of Purchasing) and Greg S. Barton was a founding  shareholder  and, as
described under (a), a substantial lender to CAN-AM and Rose Hearts.

         (d) On March 5, 1997,  PCI's Board of  Directors  authorized  a private
placement  of a maximum of 195,000  Shares of PCI Common  Stock to its  existing
shareholders and on March 10, 1997 PCI issued the following additional shares of
Common Stock to its existing shareholders in exchange for cash:

                  Name                        Shares   Consideration
                  ----                        ------   -------------

                  Peter G. Charleston         90,000        $ 3,750
                  Steven A. Lambrecht         60,000        $10,000
                  Murphy Pierson              15,000        $ 1,250
                  Daniel C. Goldman           10,500        $ 1,750
                                             -------        -------
                                Total:       175,500        $16,750

         The  issuance  of the  Common  Stock was exempt  from the  registration
requirements  of the  Securities  Act  pursuant to Section 4(2) thereof and each
purchaser  was a  "sophisticated"  or  otherwise  suitable  investor  within the
meaning of that exemption. Each purchaser was given full access to financial and
other  information  concerning PCI and the shares.  In addition,  at the time of
issuance,  Peter G. Charleston was the National Sales and Training  Director and
responsible for PCI's largest U.S. account,  Steven A. Lambrecht was a director,
Murphy  Pierson was a PCI Account  Executive,  and Dan C. Goldman,  as described
under (a),  was a  financial  consultant  to PCI, a founding  shareholder  and a
former director.

         (e) As described above under " Interim  Financing - Bridge  Financing,"
between March and June 1997, ten (10) accredited  bridge  investors loaned PCI a
total amount of $1,000,000  in increments of $50,000,  consisting of $900,000 in
cash and $100,000 in  forgiveness  of prior debt of CAN-AM.  In return for their
loan,  the bridge  investors  received  a Bridge  Note from PCI in the amount of
their loan and Bridge  warrants to purchase  shares of PCI Common Stock at fifty
percent (50%) of the Offering Price printed in this  prospectus  except that the
exercise price is $5.25 for the warrants held by William B. McKee.  The names of
the bridge investors, the cash amount or value of consideration they provided to
PCI and the number of shares of Common  Stock that they are entitled to purchase
under  the  bridge  warrants  are set  forth in the  prospectus  under " Interim
Financing -Bridge Financing."

         The  issuance of the bridge  notes and bridge  warrants was exempt from
the  registration  requirements  of the Securities Act pursuant to Sections 4(2)
and 4(6) thereof and Rule 506 of the SEC. Each bridge investor was an accredited
investor  within the  meaning  of Rule 501 and a  "sophisticated"  or  otherwise
suitable investor within the meaning of the Section 4(2) exemption.  Each bridge
investor was given full access to financial and other information concerning PCI
and the shares.  In addition,  at the time of  issuance,  of the ten (10) bridge
investors,  David S. Hodges was a PCI consultant and promoter and is currently a
director,  William L. Anthony was a PCI  consultant and is currently a director,
William  B.  McKee  is  the   Chairman   of  the  Board  of  the   underwriter's
representative in this offering and Greg S. Barton, as set forth in (a) and (c),
was a founding  shareholder and a substantial  lender to CAN-AM and Rose Hearts.
The remaining four (4) bridge investors,  along with the other bridge investors,
made substantial and specific  representations  to PCI regarding their net worth
and income,  their ability to accept the risk of the  investment,  their access,
examination and satisfaction with information about PCI and the investment, that
they had adequate 
                                      II-4
<PAGE>
means to provide for their  current  financial  needs,  that they  believed  the
investment was suitable to their personal financial  circumstances and that they
were  either  relying on their own  financial  advisor or that their  education,
business  experience and financial  sophistication  enabled them to evaluate the
economic merits of their  investment.  PCI conducted no  advertisement or public
solicitation  in connection  with the transaction and filed a Notice of Sales of
Securities on Form D on July 3, 1997 and amended the Form D on July 16, 1997.

         (f) As described above under "Certain  Transactions,"  on  May 1, 1997,
PCI entered an Endorsement Agreement with Arie Luyendyk, an accredited investor,
under  which PCI would  issue  15,000  shares  of Common  Stock to Mr.  Luyendyk
subject to a six-month vesting schedule.  In order to meet its obligations under
the Endorsement  Agreement without diluting the relative  security  positions of
other shareholders prior to the Offering, PCI repurchased 15,000 (as adjusted by
the 3:1 Stock Split) shares of its Common Stock from its Chief Executive Officer
and Chairman,  Steven A. Lambrecht at $0.33 per share. PCI valued Mr. Luyendyk's
entry into the  Endorsement  Agreement  and the  placement  of PCI's logo on his
helmet at the Indy 500 at $5,000.  The issuance of the shares of Common Stock to
Mr.  Luyendyk were exempt from the  registration  requirements of the Securities
Act pursuant to Section 4(2) thereof and each purchaser was a "sophisticated" or
otherwise suitable investor within the meaning of that exemption. Each purchaser
was given full access to financial and other information  concerning PCI and the
shares.  In  addition,  at the  time of  issuance,  Mr.  Luyendyk  became  PCI's
spokesperson, and made substantial and specific representations to PCI regarding
his net worth and income,  his ability to bear the  economic  risk of losing the
entire  investment,  his  capability  to  evaluate  the risks and  merits of the
investment,  and his examination to his  satisfaction of corporate and financial
information regarding PCI and the investment.

ITEM 27.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

     (A)    EXHIBITS

            1.1(2)         Form of Underwriting Agreement.

            1.2(2)         Form of Lock-Up Agreement for Promoter's Shares.

            1.3(2)         Form of Master Agreement Among Underwriters

            1.4            Form of Selected Dealer's Agreement

            1.5(2)         Form  of  Lock-Up  Agreement  for  Shares  Underlying
                           Bridge Warrants.

            1.6(2)         Registration Rights Agreement.

            3.1            Articles of Incorporation of PCI.

            3.2            Amended and Restated By-Laws, dated May 3, 1997.

            3.3(3)         Amendment to Bylaws, dated July ___, 1997.

            3.4            Certificate   of   Incorporation   and   Company  Act
                           Memorandum of CAN-AM.

            4.1            Pages  from  Articles  of  Incorporation  and  Bylaws
                           defining the rights of security holders.

            4.2(2)         Specimen Common Stock Certificate.
                                      II-5
<PAGE>
            4.3(2)         Form of Underwriter's Share Purchase Warrant.

            4.4            Investment  Banking Agreement dated December 14, 1996
                           between Registrant and Underwriter.

            4.5            Letter  of  Intent   dated  March  31,  1997  between
                           Registrant and Underwriter.

            4.6            Form  of  Subscription  to  Acquire  Warrant  between
                           Registrant and Bridge  Investors to which the Form of
                           Bridge Note and Form of Bridge Warrant are exhibits.

            5.1(2)         Opinion of Titus, Brueckner & Berry, P.C.
                                          
            9.1            Shareholders and Voting  Agreement,  dated January 1,
                           1997 (terminated May 31, 1997).

            10.1           Business  Loan  Agreement,  dated  September 5, 1996,
                           among Greg S.  Barton,  Rose  Hearts,  Inc.,  Greg P.
                           Lambrecht,  J&M Wholesale,  Ltd., Colin A. Jones, and
                           CAN-AM.

            10.2           Asset  Purchase  Agreement,  dated December 31, 1996,
                           between CAN-AM  International  Investments  Corp. and
                           Rose Hearts, Inc.

            10.3           Asset  Purchase  Agreement,  dated December 31, 1996,
                           between CAN- AM International  Investments  Corp. and
                           J&M Wholesale, Ltd.

            10.4(2)        Promissory  Note,  dated  December 31, 1996,  between
                           Colin A. Jones and PCI.

            10.5(2)        Promissory  Note,  dated  December 31, 1996,  between
                           Greg P. Lambrecht and PCI.

            10.6           Management Agreement,  dated January 1, 1997, between
                           CAN-AM   International   Investment   Corp.  and  J&M
                           Wholesale, Ltd.

            10.7(1)(2)     Letter Agreement for Supply of Brand Name and Private
                           Label  Cigars,   dated   January  7,  1997,   between
                           Registrant and TSG Import,  Export and  Manufacturing
                           Corporation.

            10.8(1)(2)     Cigar  Display  and  Merchandising  Agreement,  dated
                           April  1,  1997,   between  the  Registrant  and  The
                           Southland Corporation (7-Eleven Stores/U.S.A.).

            10.9(1)(2)     Agency Relationship  Agreement,  dated April 8, 1997,
                           between the Registrant and Associated Grocers, Inc.

            10.10(1)(2)    Retailer Agreement, dated April 15, 1997, between the
                           Registrant and Arizona Region,  Region 3100, Circle K
                           Stores, Inc.

            10.11(1)(2)    Retailer Agreement, dated April 29, 1997, between the
                           Registrant and Express Stop, Inc.
                                      II-6
<PAGE>
            10.12          Endorsement Agreement, dated May 1, 1997, between the
                           Registrant and Arie Luyendyk.

            10.13          Standard  Sublease,  dated May 5, 1997,  between  the
                           Registrant and Michael R. Ellison, Inc.

            10.14(1)(2)    Agency  Relationship  Agreement,  dated May 8,  1997,
                           between the Registrant and SuperValu, Inc.

            10.15(1)(2)    Retailer  Agreement,  dated May 22, 1997, between the
                           Registrant  and  Prestige   Stations,   Inc.   (AM/PM
                           Stores).

            10.16          Business  Consulting  Agreement,  dated June 2, 1997,
                           between the Registrant and David S. Hodges.

            10.17          Employment  Agreement,  dated June 13, 1997,  between
                           the Registrant and Steven A. Lambrecht.

            10.18          Employment  Agreement,  dated June 13, 1997,  between
                           the Registrant and Greg P. Lambrecht.

            10.19          Employment  Agreement,  dated June 13, 1997,  between
                           the Registrant and Colin A. Jones.

            10.20(2)       Distributorship   Agreement,  dated  June  13,  1997,
                           between the Registrant and Rose Hearts, Inc.

            10.21          Settlement and Full Release of Equity Interest, dated
                           June  13,  1997,  among  the  Registrant  and Greg P.
                           Lambrecht,  Colin A. Jones, Rose Hearts, Inc., CAN-AM
                           International  Investment  Corp., J&M Wholesale Ltd.,
                           Greg S.  Barton,  Lucille  B.  Barnes  and  Kelli  D.
                           Martin.

            10.22          Agreement,  dated June 20, 1997 by and between Steven
                           A.  Lambrecht,  Greg P.  Lambrecht,  Colin A.  Jones,
                           William B. Anthony and PCI.

            10.23(2)       Stock Purchase Agreement, dated June 20, 1997 between
                           Steven A. Lambrecht and James B. Stanley.

            10.24(2)       Retailer  Agreement,  dated  June  3,  1997,  between
                           CAN-AM  International  Investment  Corp.  and Silcorp
                           Limited.

            10.25(2)       Retailer  Agreement,  dated July 1, 1997, between the
                           Registrant and Central Region,  Circle K Stores, Inc.
                           and Stax Stores.

            10.26(2)       Supplier Agreement,  dated June 23, 1997, between the
                           Registrant and Primadonna Cigar Company.

            10.27(2)       Supplier Agreement,  dated June 23, 1997, between the
                           Registrant and Universal Premium Cigars, Inc.
                                      II-7
<PAGE>
            10.28(2)       Offer to  Lease,  dated  July 1,  1997,  between  the
                           Registrant and Marine Way Estates Ltd.

            11.1           Statement   Regarding   Computation   of  Per   Share
                           Earnings.

            21.1           Subsidiary List.

            23.1           Consent  of  Semple & Cooper,  LLP.  See "Consent  of
                           Independent Certified Accountants."

            23.2(2)        Consent of Titus,  Brueckner & Berry, P.C.  (included
                           in Exhibit 5.1).

            27.1           Financial Data Schedule.

(1)      Portions  of  the  exhibit  omitted  and  filed   separately  with  the
         Commission  pursuant  to  the  Confidential   Treatment  provisions  of
         Regulation ss. 230.406.

(2)      Filed with this Amendment.

(3)      To be filed by amendment.
    

ITEM 28.  UNDERTAKINGS

         The undersigned Registrant hereby undertakes:

         (1)    To file,  during any  period in which  offers or sales are being
                made, a post-effective amendment to this registration statement:

                (i)        To  include  any   prospectus   required  by  Section
                           10(a)(3) of the Securities Act;

                (ii)       To  reflect  in the  prospectus  any  facts or events
                           arising after the effective date of the  registration
                           statement   (or  the   most   recent   post-effective
                           amendment  thereof)  which,  individually  or in  the
                           aggregate,  represent  a  fundamental  change  in the
                           information set forth in the registration statement;

                (iii)      To include any material  information  with respect to
                           the plan of distribution not previously  disclosed in
                           the registration  statement or any material change to
                           such information in the registration statement.

         (2)    For  determining  liability  under the Securities  Act, to treat
                each post-effective amendment as a new registration statement of
                the  securities  offered,  and the offering of the securities at
                that time to be the initial bona fide offering.

         (3)    To remove  from the  registration  by means of a  post-effective
                amendment any of the securities  being  registered  which remain
                unsold at the termination of the offering.

         (4)    To provide to the  underwriter  at the closing  specified in the
                underwriting  agreement  certificates in such  denominations and
                registered  in such  names as  required  by the  underwriter  to
                permit prompt delivery to each purchaser.

         (5)    Insofar as  indemnification  for  liabilities  arising under the
                Securities  Act  may  be  permitted  to  directors,  officer  or
                controlling persons of the registrant, pursuant to the foregoing
                provisions,  or otherwise, the registrant has been advised that,
                in the opinion of the Securities and Exchange  Commission,  such
                indemnification  is against  public  policy as  expressed in the
                Securities Act, and is, therefore,  unenforceable.  In the event
                                      II-8
<PAGE>
                that a claim for indemnification against such liabilities (other
                than the payment by the registrant of expenses  incurred or paid
                by a director,  officer or controlling  person of the registrant
                in the successful defense of any action,  suit or proceeding) is
                asserted  by such  director,  officer or  controlling  person in
                connection with the securities being registered  hereunder,  the
                registrant will, unless in the opinion of its counsel the matter
                has been settled by controlling precedent,  submit to a court of
                appropriate    jurisdiction    the    question    whether   such
                indemnification  by it is against  public policy as expressed in
                the   Securities   Act  and  will  be   governed  by  the  final
                adjudication of such issue.

         (6)    For determining any liability under the Securities Act, to treat
                the  information  omitted from the form of  prospectus  filed as
                part of this  registration  statement in reliance upon Rule 430A
                and contained in a form of prospectus  filed by the issuer under
                Rule  424(b)(I),  or (4) or 497(h) under the  Securities  Act as
                part  of  this  registration   statement  as  of  the  time  the
                Commission declared it effective.

         (7)    For determining any liability under the Securities Act, to treat
                each post-effective amendment that contains a form of prospectus
                as a new  registration  statement for the securities  offered in
                the registration statement,  and that offering of the securities
                at  that  time  as the  initial  bona  fide  offering  of  those
                securities.
                                      II-9
<PAGE>
                                   SIGNATURES

   
         In accordance  with the  requirements of the Securities Act of 1933, as
amended, the Registrant has duly caused this amended  registration  statement to
be signed on its behalf by the undersigned,  thereunto duly  authorized,  in the
City of Scottsdale, State of Arizona on this the 25th day of July, 1997.

                                        PREMIUM CIGARS INTERNATIONAL, LTD.


                                        By:       /s/ Steven A. Lambrecht
                                           ------------------------------------
                                           Steven A. Lambrecht
                                           President and Chief Executive Officer


                                        By:       /s/ Greg P. Lambrecht
                                           ------------------------------------
                                           Greg P. Lambrecht
                                           Secretary and Vice President of 
                                           National Sales

         Pursuant to the requirements of the Securities Act of 1933, as amended,
this amended registration  statement has been signed by the following persons on
behalf of the Registrant and in the capacities and on the dates indicated.  Each
person whose signature appears below hereby authorizes Steven A. Lambrecht, Greg
P.  Lambrecht,  David A.  Hodges  or any of them  acting in the  absence  of the
others,  as his true and lawful  attorney-in-fact  and agent, with full power of
substitution and resubstitution for him and in his name, place and stead, in any
and all  capacities  to sign any and all  amendments  (including  post-effective
amendments)  to this  registration  statement,  and to file the  same,  with all
exhibits  thereto  and  other  documents  in  connection  therewith,   with  the
Securities and Exchange Commission.

Date              Signature                             Capacity in Which Signed
- ----              ---------                             ------------------------


July 25, 1997       /s/ William L. Anthony      Chairman of the Board
                  ----------------------------
                    William L. Anthony


July 25, 1997       /s/ Steven A. Lambrecht     Director and Principal Executive
                  ----------------------------  Officer
                    Steven A. Lambrecht         


July 25, 1997       /s/ Colin A. Jones          Director and Vice President of
                  ----------------------------  International Sales
                    Colin A. Jones              
                                     II-10
<PAGE>
July 25, 1997       /s/ David S. Hodges         Director
                  ----------------------------
                    David S. Hodges


July 25, 1997       /s/ Karissa B. Nisted       Principal Financial Officer and
                  ----------------------------  Controller
                    Karissa B. Nisted           
    
                                     II-11

                       PREMIUM CIGARS INTERNATIONAL, LTD.

                        1,900,000 Shares of Common Stock




                             UNDERWRITING AGREEMENT
                                (the "Agreement")





                               ____________, 1997



W. B. McKee Securities, Inc.
3003 North Central Avenue
Suite 100
Phoenix, Arizona  85012

Ladies and Gentlemen:

         Premium Cigars International, Ltd., an Arizona corporation ("Company"),
proposes to sell an aggregate of 1,900,000  shares of common stock, no par value
per share ("Firm Stock"), to W. B. McKee Securities,  Inc. ("Representative") on
the terms and conditions set forth herein. The Company also proposes to sell, at
the Representative's  option, an aggregate of up to 285,000 additional shares of
Comon Stock (the  "Option  Stock") as  discussed  more  thoroughly  in Section 2
below.  The Company further agrees to issue,  upon the Closing Date as hereafter
defined in Section 2, the  Representative's  warrants  more fully  discussed  in
Section 4(o) below ("Representative's Warrants").

         The Firm Stock and the Option Stock are herein  collectively called the
"Stock."

         In consideration of the mutual  agreements  contained herein and of the
interests of the parties in the transactions  contemplated  hereby,  the parties
hereto agree as follows:

         1.   Representations  and  Warranties  of  the  Company.   The  Company
represents, warrants and agrees as follows:
<PAGE>
   
                  (a) A registration  statement on Form SB-2 (File No. 333-29985
with respect to the Firm Stock and Option Stock has been prepared by the Company
in conformity  with the  requirements  of the Securities Act of 1933, as amended
("Act"),  and  the  rules  and  regulations  ("Rules  and  Regulations")  of the
Securities and Exchange Commission  ("Commission") thereunder and has been filed
with the  Commission  under  the Act.  Copies  of such  registration  statement,
including  any  pre-effective  and  post-effective   amendments   thereto,   the
preliminary  prospectus  (meeting the requirements of Rule 430A of the Rules and
Regulations)  contained  therein  and the  exhibits,  financial  statements  and
schedules, as finally amended and revised, have heretofore been delivered by the
Company to the Representative. Such registration statement is herein referred to
as the "Registration Statement," upon filing of the prospectus referred to below
with  the  Commission,  shall be  deemed  to  include  all  information  omitted
therefrom in reliance upon Rule 430A and contained in the prospectus referred to
below, has been declared  effective by the Commission under the Act. The form of
prospectus  first filed by the Company with the Commission  pursuant to its Rule
424(b) and Rule 430A is herein referred to as the "Prospectus." Such preliminary
prospectus  included in the Registration  Statement prior to the time it becomes
effective is herein referred to as a "Preliminary Prospectus."     

                  (b) The  Company  has been duly  incorporated  and is  validly
existing  as a  corporation  in good  standing  under  the laws of the  State of
Arizona,  with full corporate power and corporate  authority to own or lease its
properties and conduct its business as described in the Registration  Statement;
the Company is duly qualified to transact business in all jurisdictions in which
the  conduct of its  business  requires  such  qualification,  except  where the
failure to qualify would not have a material adverse effect upon the business or
property of the Company.

                  (c) The Company has authorized and  outstanding  capital stock
as  set  forth  under  the  heading  "Capitalization"  in  the  Prospectus;  the
outstanding  shares of Common Stock of the Company have been duly authorized and
validly  issued,  are  fully  paid and  nonassessable  and have  been  issued in
compliance  with all federal and state  securities  laws; all of the Units to be
issued  and sold by the  Company  pursuant  to this  Agreement  have  been  duly
authorized and, when issued and paid for as contemplated  herein, the components
thereof will be validly issued, fully paid and nonassessable;  and no preemptive
rights of  stockholders  exist with respect to any of the Units or the issue and
sale  thereof;  no  stockholder  of the  Company  has any right  pursuant to any
agreement  which has not been  waived or  honored  to  require  the  Company  to
register the sale of any securities owned by such  stockholder  under the Act in
the public offering  contemplated herein except as disclosed in the Registration
Statement;  all necessary and proper  corporate  proceedings  have been taken to
validly  authorize  such  Units and no  further  approval  or  authority  of the
stockholders  or the Board of  Directors  of the  Company  is  required  for the
issuance and sale of the Units to be sold by the Company as contemplated herein.

                  (d) The Common  Stock of the Company  conforms in all material
respects to the description  thereof in the  Registration  Statement.  Except as
specifically   disclosed  in  the  Registration   Statement  and  the  financial
statements  of the Company and the related notes  thereto,  the Company does not
have outstanding any options to purchase, or any preemptive rights or other
                                       -2-
<PAGE>
rights  to  subscribe  for  or  to  purchase,   any  securities  or  obligations
convertible into, or any contracts or commitments to issue or sell shares of its
capital  stock  or  any  such  options,   rights,   convertible   securities  or
obligations.   The   descriptions  of  the  Company's  stock  option  and  other
stock-based  plans,  and of the options or other  rights  granted and  exercised
thereunder,  set forth in the  Prospectus,  are  accurate  summaries  and fairly
present  the  information  required  to be shown with  respect to such plans and
rights  in all  material  respects.  The  Company  and  its  affiliates  are not
currently  offering any  securities  other than the Firm Stock and Option Stock,
nor  have  they  offered  or sold any of the  Company's  securities,  except  as
described in the Registration Statement.

                  (e) The  Commission  has not  issued any order  preventing  or
suspending  the  use of any  Preliminary  Prospectus  relating  to the  proposed
offering of the Firm Stock nor instituted or threatened instituting  proceedings
for that purpose.  The Registration  Statement contains,  and the Prospectus and
any amendments or  supplements  thereto will contain,  all statements  which are
required to be stated therein by and in all respects conform or will conform, as
the case may be, to the  requirements of, the Act and the Rules and Regulations.
Neither the Registration  Statement nor any amendment  thereto,  and neither the
Prospectus nor any supplement thereto,  contains or will contain as the case may
be, any untrue  statement of a material  fact or omits or will omit to state any
material fact required to be stated  therein or necessary to make the statements
therein,  in  light  of the  circumstances  under  which  they  were  made,  not
misleading;  provided,  however,  that the Company makes no  representations  or
warranties  as to  information  contained  in or omitted  from the  Registration
Statement or the  Prospectus,  or any such amendment or supplement,  in reliance
upon, and in conformity with, written information furnished to the Company by or
on behalf of any underwriter through the Representative, specifically for use in
the preparation thereof.

                  (f) The  financial  statements  of the Company,  together with
related notes and schedules as set forth in the Registration Statement,  present
fairly in all  material  respects  the  financial  position  and the  results of
operations of the Company, at the indicated dates and for the indicated periods.
Such  financial  statements,  schedules  and related notes have been prepared in
accordance with generally accepted accounting  principles,  consistently applied
throughout  the  periods  involved,  and all  adjustments  necessary  for a fair
presentation  of results  for such  periods  have been  made.  The  summary  and
selected   financial  and  statistical  data  and  schedules   included  in  the
Registration  Statement  present fairly the  information  shown therein and have
been  compiled on a basis  consistent  with the financial  statements  presented
therein. No other financial  statements or schedules are required to be included
in the Registration Statement.

                  (g) There is no action,  suit or proceeding pending or, to the
best knowledge of the Company, after due inquiry, threatened against the Company
before any court or regulatory,  governmental or administrative  agency or body,
which might  result in a material  adverse  change in the  business or financial
condition of the Company, except as set forth in the Registration Statement. The
Company is not subject to the provisions of any injunction,  judgment, decree or
order of any court, regulatory body, administrative agency or other governmental
body or arbitral
                                       -3-
<PAGE>
forum,  which might result in a material adverse change in the business,  assets
or condition of the Company.

                  (h) The  Company has good and  marketable  title to all of the
properties  and  assets  reflected  in either  the  financial  statements  or as
described in the  Registration  Statement and such properties and assets are not
subject to liens, mortgages,  security interests, pledges or encumbrances of any
kind, except for such encumbrances that, individually or in the aggregate, would
not have a material adverse effect on the business or financial condition of the
Company.  The Company  occupies  its leased  properties  under valid and binding
leases conforming in all material respects to the description  thereof set forth
in the Registration Statement.

                  (i) The  Company  has  filed  all  federal,  state,  local and
foreign income tax returns which have been required to be filed and has paid all
taxes indicated by said returns and has paid all tax assessments received by it.
There is no income,  sales,  use, transfer or other tax deficiency or assessment
which has been or might  reasonably  be expected  to be  asserted or  threatened
against  the  Company  which might  result in a material  adverse  change in the
business or financial condition of the Company.  The Company has paid all sales,
use, transfer and other taxes applicable to it and its business and operations.

                  (j)  Since the  respective  dates as of which  information  is
given in the Registration Statement,  as it may be amended or supplemented,  (i)
there has not been any material  adverse  change in or affecting the  condition,
financial  or  otherwise,  of the  Company or the  earnings,  business  affairs,
management,  or business  prospects of the Company,  whether or not occurring in
the ordinary course of business, (ii) there has not been any transaction entered
into by the Company,  other than transactions in the ordinary course of business
or transactions  specifically  described in the Registration Statement as it may
be amended or  supplemented,  (iii) the Company has not  sustained  any material
loss or  interference  with its  businesses  or  properties  from  fire,  flood,
windstorm, accident or other calamity, (iv) the Company has not paid or declared
any  dividends or other  distribution  with respect to its capital stock and the
Company is not in default in the  payment of  principal  of or  interest  on any
outstanding  debt  obligations,  and (v)  there  has not been any  change in the
capital  stock (other than the sale of the Units or the exercise of  outstanding
stock  options or  warrants  as  described  in the  Registration  Statement)  or
material increase in indebtedness of the Company.  The Company does not have any
material  contingent  obligation  which  is not  disclosed  in the  Registration
Statement (or contained in the financial  statements or related notes  thereto),
as such may be amended or supplemented.

                  (k) The  Company  is not in  violation  or  default  under any
provision of its articles of  incorporation  or bylaws or any of its agreements,
leases,  license,  contracts,  franchises,  mortgages,  permits, deeds of trust,
indentures or other  instruments  or obligations to which the Company is a party
or by which it or any of its  properties is bound or may be materially  affected
(collectively,  "Contracts"),  where  such  violation  or  default  would have a
material adverse effect on the business or financial condition of the Company.
                                       -4-
<PAGE>
                  (l) The execution and  performance  of this  Agreement and the
consummation  of the  transactions  herein  contemplated  do not  and  will  not
conflict  with or result in a breach  of, or  violation  of, any of the terms or
provisions of, or constitute,  either by itself or upon notice or the passage of
time or both, a default  under,  any Contract to which the Company is a party or
by which the Company or any of its  property  may be bound or  affected,  except
where such breach, violation or default would not have a material adverse effect
on the  business or financial  condition  of the Company,  or violate any of the
provisions of the articles of  incorporation or bylaws of the Company or violate
any order,  judgment,  statute,  rule or regulation applicable to the Company of
any court or of any regulatory, administrative or governmental body or agency or
arbitral forum having jurisdiction over the Company or any of its property.

                  (m) The  Company  has the  legal  right,  corporate  power and
corporate  authority to enter into this  Agreement and perform the  transactions
contemplated  hereby.  This  Agreement  has been duly  authorized,  executed and
delivered by the Company and is legally binding upon and enforceable against the
Company  in  accordance  with its terms  (except  as the  enforceability  may be
subject to or limited by bankruptcy,  insolvency,  reorganization,  arrangement,
moratorium or other similar laws affecting the rights of creditors generally and
subject to the effect of general principles of equity).

                  (n)  Each  approval,  registration,   qualification,  license,
permit, consent, order, authorization,  designation, declaration or filing by or
with  any  regulatory,  administrative  or  other  governmental  body or  agency
necessary in  connection  with the execution and delivery by the Company of this
Agreement and the consummation of the transactions herein  contemplated  (except
such  additional  actions as may be  required  by the  National  Association  of
Securities  Dealers,  Inc. ("NASD") or may be necessary to qualify the Stock for
public  offering  under state  securities  or Blue Sky laws has been obtained or
made and each is in full force and effect.

                  (o) The  Company is not an owner or assignee of any patents or
patent  rights;  the Company is not aware of any pending or  threatened  action,
suit,  proceeding or claim by others,  either  domestically or  internationally,
that the Company is violating any patents, patent rights, copyrights, trademarks
or  trademark  rights,   service  marks,   trade  names,   licenses  or  royalty
arrangements,  or rights  thereto  of others,  or  governmental,  regulatory  or
administrative authorizations, orders, permits, certificates and consents.

                  (p) There are no Contracts or other  documents  required to be
described  in the  Registration  Statement  or to be  filed as  exhibits  to the
Registration Statement by the Act or by the Rules and Regulations which have not
been described or filed as required.

                  (q) The Company is conducting  business in compliance with all
applicable  laws,  rules and  regulations  of the  jurisdictions  in which it is
conducting  business,  except  where the  failure to so comply  would not have a
material  adverse effect on the business or financial  condition of the Company.
The Company possesses adequate certificates or permits issued by the appropriate
federal,  state  and local  regulatory  authorities  necessary  to  conduct  its
business and to
                                       -5-
<PAGE>
retain possession of its properties.  The Company has not received any notice of
any  proceeding  relating  to the  revocation  or  modification  of any of these
certificates or permits.

                  (r) All  transactions  among  the  Company  and the  officers,
directors,  and affiliates of the Company have been accurately  disclosed in the
Prospectus,  to  the  extent  required  to be  disclosed  in the  Prospectus  in
accordance  with  the  Act  and  the  Rules  and  Regulations.  As  used in this
Agreement,  the term  "affiliate"  shall  mean a person or  entity  controlling,
controlled by or under common  control with any specified  person or entity,  or
the ability to direct, directly or indirectly, the management or policies of the
controlled person or entity, whether through the ownership of voting securities,
by  contract,  positions  of  employment,  family  relationships,  service as an
officer, director or partner of the person or entity, or otherwise.

                  (s) The Company has not, directly or indirectly,  (i) made any
unlawful  contribution to any candidate for public office, or failed to disclose
fully any  contribution  in  violation  of law,  or (ii) made any payment to any
federal,  state,  local or foreign  governmental  officer or official,  or other
person charged with similar public or quasi-public  duties,  other than payments
required  or  permitted  by the laws of the  United  States  or any  other  such
jurisdiction.

                  (t) The Company  maintains  insurance  of the types and in the
amounts  which it deems  adequate for its  business  and which is customary  for
companies in its  industry,  including,  but not limited to,  general  liability
insurance and insurance covering all real and person property owned or leased by
the Company against theft, damage, destruction,  acts of vandalism and all other
risks customarily  insured against,  all of which insurance is in full force and
effect.

                  (u) Semple & Cooper  LLP,  who have  certified  the  financial
statements filed with the Commission as part of the Registration Statement,  are
independent  public  accountants  as  required  by the  Act and  the  Rules  and
Regulations.

                  (v) The Company  has taken all  appropriate  steps  reasonably
necessary to assure that no offering,  sale or other  disposition  of any Common
Stock of the Company will be made for a period of eighteen months after the date
of the Prospectus.  The Company will also take steps to assure that no director,
executive officer or 5% or greater stockholder will sell or otherwise dispose of
any shares of Common  Stock held by them for a period of  eighteen  (18)  months
after the date of the Prospectus.

                  (w) As of the effective date hereof, the Company is classified
as a "C" corporation with the Internal Revenue Service.

                  (x) The Company's board of directors consists of those persons
listed in the Prospectus.  Except as disclosed in the  Prospectus,  none of such
persons  is  employed  by the  Company  nor is any of them  affiliated  with the
Company, except for service on its board of directors.
                                       -6-
<PAGE>
                  (y) Except as  provided  for  herein,  no broker's or finder's
fees or commissions are due and payable by the Company, and none will be paid by
it.

                  (z)  The  Company  is  eligible  to  use  Form  SB-2  for  the
registration of the Stock.

                  (aa) Neither the  Company,  nor to its  knowledge,  any person
other than any underwriter,  has made any  representation,  promise or warranty,
whether verbal or in writing, to anyone, whether an existing stockholder or not,
that any of the Stock  will be  reserved  for or  directed  to them  during  the
proposed public offering.

         2. Purchase,  Sale and Delivery of the Firm Stock.  On the basis of the
representations,  warranties and covenants herein contained,  and subject to the
conditions  herein set forth,  the Company agrees to sell to the  Representative
and the  Representative  agrees to  purchase,  at the  gross  price per share of
Common  Stock   indicated  in  the   Prospectus   ("Initial   Price")  less  the
Representative's  discount of ten percent (10%) of the Initial Price of the Firm
Stock.

         Payment for the Firm Stock to be sold  hereunder  is to be made by bank
wire or certified or bank  cashier's  check(s) drawn to the order of the Company
for  the  Firm  Stock,   against  delivery  of  certificates   therefor  to  the
Representative.  Such  payment  and  delivery  are to be made at the  offices of
Streich Lang,  P.A.,  Renaissance One, Two N. Central Avenue,  Phoenix,  Arizona
85004,  at 10:00 a.m.,  M.S.T.,  on  ____________,  1997 (the third business day
after the date of this  Agreement),  such time and date being herein referred to
as the "Closing Date." (As used herein,  "business day" means a day on which the
Nasdaq is open for trading  and on which banks in Arizona are open for  business
and not permitted by law or executive order to be closed.) The  certificates for
the Firm Stock shall be in  definitive  form with  engraved  borders and will be
delivered  two full  business  days  prior to the  Closing  Date to W. B.  McKee
Securities,  Inc., Attention: William B. McKee, 3003 North Central Avenue, Suite
100, Phoenix,  Arizona 85012, in such denominations and in such registrations as
the  Representative  requests in writing not later than the second full business
day prior to the Closing Date,  and will be made available for inspection by the
Representative  at least two  business  days  prior to the  Closing  Date at the
offices of Streich Lang, P.A., Renaissance One, Two N. Central Avenue,  Phoenix,
Arizona 85004.

         In addition,  on the basis of the representations and warranties herein
contained and subject to the terms and conditions  herein set forth, the Company
grants an option to the  Representative  to  purchase  the  Option  Stock at the
Initial Price, less the Representative's  discount. The maximum number of shares
of Option Stock to be sold by the Company is equal to fifteen  percent  (15%) of
the number of shares of Firm Stock.  The option  granted hereby may be exercised
in whole or in part,  but only once,  and at any time upon written  notice given
within 30 days after the Closing Date, by the Representative, to the Company, as
the case may be,  setting forth the number of shares of Option Stock as to which
the  Representative  is exercising the option,  the names and  denominations  in
which the Option Stock is to be  registered  and the time and date at which such
certificates  are to be delivered.  The certificates for the Option Stock are to
be delivered to a location  designated by the  Representative  no later than one
full business day after
                                       -7-
<PAGE>
the exercise of such option (such time and date being herein  referred to as the
"Option  Closing  Date").  The option with respect to the Option  Stock  granted
hereunder may be exercised  solely to cover  over-allotments  in the sale of the
Firm Stock by the Representative or to permit purchases by the Representative to
the extent  permitted by law. The  Representative  may cancel such option at any
time, in whole or in part, prior to its expiration,  by giving written notice of
such  cancellation  to the Company.  To the extent,  if any,  that the option is
exercised, payment for the Option Stock shall be made on the Option Closing Date
by bank wire or certified or bank  cashier's  check(s) drawn to the order of the
Company,  for the Option Stock against delivery of certificates  therefor at the
offices of the Representatives noted above.

         3.  Offering  by  the   Representative.   It  is  understood  that  the
Representative  is to make a public  offering  of the Firm  Stock as soon as the
Representative  deems it  advisable to do so. The shares of Firm Stock are to be
initially  offered  to  the  public  at  the  Initial  Price  set  forth  in the
Prospectus.  The  Representative  may from time to time  thereafter  change  the
public offering  prices and other selling terms. To the extent,  if at all, that
any Option Stock is purchased  pursuant to Section 2 hereof,  the Representative
will offer them to the public on the foregoing terms.

         The Representative shall have the right to associate with other dealers
as it may  determine  and  shall  have the right to grant to such  persons  such
concessions   out  of  the   underwriting   discount   to  be  received  by  the
Representative  as it may  determine,  under and  pursuant to a Master  Selected
Dealers'  Agreement  in  the  form  filed  as an  exhibit  to  the  Registration
Statement.

         4. Covenants of the Company.  The Company covenants and agrees with the
Representative that:

                  (a) The  Company  will (i)  prepare  and timely  file with the
Commission  under  Rule  424(b)  of  the  Rules  and  Regulations  a  prospectus
containing  information  previously  omitted at the time of effectiveness of the
Registration Statement in reliance on Rule 430A of the Rules and Regulations and
(ii) not file any amendment to the  Registration  Statement or supplement to the
Prospectus of which the  Representative  shall not previously  have been advised
and furnished with a copy or to which the  Representative  shall have reasonably
objected  in  writing  or  which  is  not  in  compliance  with  the  Rules  and
Regulations.

                  (b) The Company  will advise the  Representative  promptly and
will  confirm  such advice in writing (i) when the  Registration  Statement  has
become  effective,  (ii) of any request of the  Commission  for amendment of the
Registration Statement or for supplement to the Prospectus or for any additional
information,  or (iii) of the issuance by the Commission or any state securities
commission of any stop order  suspending the  effectiveness  of the Registration
Statement or the use of the Prospectus or of the  institution of any proceedings
for that  purpose,  and the  Company  will use its best  efforts to prevent  the
issuance  of any  such  stop  order  preventing  or  suspending  the  use of the
Prospectus and to obtain as soon as possible the lifting thereof, if issued.
                                       -8-
<PAGE>
                  (c) The Company  will  cooperate  with the  Representative  in
endeavoring  to  qualify  the Stock for sale under the  securities  laws of such
jurisdictions as the Representative may have reasonably requested in writing and
will make such applications,  file such documents,  furnish such information and
take such  other  actions  as may be  reasonably  required  by  federal or state
securities  laws  or  regulations  (including  but  not  limited  to  appointing
additional  independent directors or advisors to the board of directors) whether
before,  during or after the  offering.  The  Company  will,  from time to time,
prepare and file such statements, reports, and other documents, as are or may be
required to continue such  qualifications  in effect for so long a period as the
Representative  may reasonably  request for distribution of the Sock;  provided,
however,  that the  Company  shall not be  required  to register or qualify as a
foreign  corporation  or to take any action that would  subject it to service of
process  in  suits,  other  than  relating  to the  sale  of the  Stock,  in any
jurisdiction where it is not now so subject.

                  (d) The  Company  will  qualify  the Stock for  trading on the
National Association of Securities Dealers Automated Quotation System ("Nasdaq")
Small Cap Market and use best efforts to maintain  such listing (or a listing on
another national  securities  exchange)  thereafter for a period of no less than
five (5) years.

                  (e)  The  Company  will  make  such  applications,  file  such
documents,  and furnish such  information  as  necessary  to list the  Company's
securities in the securities listing manuals of Standard & Poor's Corporation or
Moody's Industrial  Services  contemporaneous  with the filing of the Prospectus
with the Commission, and shall maintain listing in such manuals thereafter for a
period of no less than five  years.  The  Company  will take such other  similar
steps as are reasonably  necessary to obtain exemptions for secondary trading of
the  Company's  securities  in  various  U.S.  jurisdictions  specified  by  the
Representative.

                  (f) The  Company  will  deliver  to, or upon the order of, the
Representative,  from time to time, as many copies of any Preliminary Prospectus
as the  Representative  may  request.  The Company  will deliver to, or upon the
order of, the Representative  during the period when delivery of a Prospectus is
required  under the Act, as many copies of the  Prospectus  in final form, or as
thereafter  amended or  supplemented,  as the  Representative  may request.  The
Company will deliver to the  Representative  at or before the Closing Date, five
signed  copies  of  the  Registration  Statement  and  all  amendments  thereto,
including all exhibits filed therewith,  and will deliver to the  Representative
such  number of copies of the  Registration  Statement,  without  exhibits,  but
including  any  information  incorporated  by reference,  and of all  amendments
thereto, as the Representative may request.

                  (g) If during the period in which a Prospectus  is required by
law to be  delivered  by an  underwriter  or dealer any event  shall  occur as a
result of which, in the judgment of the Company or in the opinion of counsel for
the  Representative,  it becomes necessary to amend or supplement the Prospectus
in order to make the statements  therein not misleading,  or, if it is necessary
at any time to amend or  supplement  the  Prospectus to comply with any law, the
Company  promptly  will  prepare  and file with the  Commission  an  appropriate
amendment to the
                                       -9-
<PAGE>
Registration  Statement or supplement to the Prospectus so that the Registration
Statement,  including the Prospectus as so amended or supplemented,  will not be
misleading,  or so that the  Registration  Statement,  including the Prospectus,
will comply with law.

                  (h)  The  Company  will  make   generally   available  to  its
stockholders,  as soon as it is practicable to do so, but in any event not later
than 15 months  after  the  effective  date of the  Registration  Statement,  an
earnings  statement  in  reasonable  detail,  covering  a period  of at least 12
consecutive  months  beginning  after  the  effective  date of the  Registration
Statement, which earnings statement shall satisfy the requirements of Section 11
(a) of the Act and Rule 158 of the Rules and  Regulations  and will  advise  the
Representative  in writing when such  statement  has been so made  available and
will furnish the Representative with a true and correct copy thereof.

                  (i) The Company will apply the net proceeds of the sale of the
Stock sold by it in  accordance  with the  statements  under the caption "USE OF
PROCEEDS" in the Prospectus.  Prior to the application of such net proceeds, the
Company will invest or reinvest such proceeds only in Eligible Investments.  For
the purposes of this Agreement,  "Eligible Investments" shall mean the following
investments so long as they have maturities of one year or less: (i) obligations
issued or  guaranteed  by the  United  States  or by any  person  controlled  or
supervised by or acting as an  instrumentality  of the United States pursuant to
authority  granted by Congress;  (ii)  obligations  issued or  guaranteed by any
state or political  subdivision  thereof rated either Aa or higher,  or MIG 1 or
higher, by Moody's Investors Service, Inc. or AA or higher, or an equivalent, by
Standard & Poor's Corporation,  both of New York, New York, or their successors;
(iii)  commercial or finance paper which is rated either Prime-1 or higher or an
equivalent by Moody's Investors Services, Inc. or A-1 or higher or an equivalent
by  Standard  &  Poor's  Corporation,  both of New  York,  New  York,  or  their
successors;  and (iv) certificates of deposit or time deposits of banks or trust
companies,  organized  under  the laws of the  United  States,  having a minimum
equity of $250,000,000.

                  (j) The Company has required each of its directors,  executive
officers and 5% or greater shareholders to enter into agreements not to sell any
shares of the Company's  Common Stock for eighteen  months after the date of the
Prospectus.  The Company has furnished the Representative  with an executed copy
of each such agreement.

                  (k) The  Company  shall  make  original  documents  and  other
information  relating to the  Company's  affairs  available  upon request to the
Representative  and to its counsel at the Company's  office for  inspection  and
copies  of  any  such   documents   will  be  furnished   upon  request  to  the
Representative and to its counsel.  Included within the documents made available
have been at least the articles of incorporation and all amendments thereto, the
bylaws  and  all  amendments  thereto,  minutes  of all of the  meetings  of the
incorporators,  directors and stockholders,  all financial statements and copies
of all  Contracts to which the Company is a party or in which the Company has an
interest.
                                      -10-
<PAGE>
                  (l) The Company has appointed American  Securities  Transfer &
Trust,  Inc., 1825 Lawrence  Street,  Suite 444, Denver,  CO 80202-1817,  as the
Company's transfer agent and registrar,  respectively. Unless the Representative
otherwise  consents in writing,  the Company will  continue to retain a transfer
agent  reasonably  satisfactory to the  Representative  for a period of one year
following the Closing.  The Company will make  arrangements to have available at
the  office  of  the  transfer  agent  sufficient   quantities  of  certificates
representing as may be needed for the quick and efficient  transfer of the Units
as contemplated hereunder and for the one year period following the Closing.

                  (m) Except  with the  Representative's  approval,  the Company
agrees that the Company will not do any of the  following for 180 days after the
Closing Date or the Option Closing Date, whichever occurs later:

                           (i)  Undertake or authorize any change in its capital
                  structure or authorize,  issue or permit any public or private
                  offering of additional securities;

                           (ii)  Authorize,  create,  issue or sell  any  funded
                  obligations, notes or other evidences of indebtedness,  except
                  in the ordinary course of business; or

                           (iii)  Consolidate  or merge  with or into any  other
                  corporation or effect a material  corporate  reorganization of
                  the Company.

                  (n) The Company shall deliver to the  Representative a warrant
("Representative's   Warrant")   to   purchase,   for  a  price   of  $.01   per
Representative's  Warrant,  up to 170,989 shares of the Company's  Common Stock,
which  entitles the  Representative  to purchase one share of common stock at an
exercise  price per  Representative's  Warrant equal to 160% of the aggregate of
the Initial Purchase Price. The  Representative's  Warrants shall be in the form
attached  hereto as Appendix  "A." The terms of the Common Stock  issuable  upon
exercise of the Representative's Warrants shall be identical to those as offered
to the public.  The  Representative's  Warrants shall be exercisable at any time
commencing  one year from the effective date of the  Registration  Statement and
continuing for four years thereafter.

                           (i) The Company  shall  reserve and at all times have
                  available a sufficient number of shares of its Common Stock to
                  be issued upon the exercise of the Representative's Warrants.

                           (ii) The  Company and the  Representative  agree that
                  the  Representative  may designate  that the  Representative's
                  Warrants  be  issued  in  varying  amounts   directly  to  its
                  officers,  partners,  other  underwriters  and  selling  group
                  members.  However,  such  designation will only be made by the
                  Representative  if it  determines  and  substantiates  to  the
                  Company  that such  issuance  will not violate the  applicable
                  rules of the NASD.  The  Representative  and the Company agree
                  that any transfers
                                      -11-
<PAGE>
                  of the Representative's  Warrants will only be made if they do
                  not violate the registration provisions of the Act.

                           (iii) Upon written request of the  Representative  or
                  the then  holder(s) of at least fifty percent (50%) of (i) the
                  total  unexercised  Representative's  Warrants  (based  on the
                  shares of Common  Stock  purchasable  directly  or  indirectly
                  thereunder) and (b) the shares of Common Stock included in the
                  Representative's  Warrants  issued  upon the  exercise  of the
                  Representative's  Warrants, made at any time within the period
                  commencing  one (1) year from the  Effective  Date and  ending
                  four (4) years  thereafter,  the Company  will file on no more
                  than one (1) occasion a Registration  Statement under the Act,
                  registering   or   qualifying,   as  the  case  may  be,   the
                  Representative's   Warrants   and/or  all  of  the  securities
                  underlying  them  provided  that  the  Company  has  available
                  current  financial  statements.  The Company agrees to use its
                  best  efforts  to  cause  the  above  filings  to be  declared
                  effective   by  the   Commission.   All   expenses   of   such
                  registrations or  qualifications,  including,  but not limited
                  to, legal, accounting, printing and mailing fees will be borne
                  by the Company.

                           (iv)  In   addition   to  the  above,   the   Company
                  understands and agrees that if, at any time during the term of
                  the  Representative's  Warrants,  it  files  a  post-effective
                  amendment or new  registration  statement  with the Commission
                  pursuant to the Act, or files a Notification on Form 1-A under
                  the Act for a public  offering of  securities,  either for the
                  account of the Company or for the account of any other person,
                  the Company, at its own expense,  will offer to said holder(s)
                  the  opportunity  to register or qualify the  Representative's
                  Warrants  and/or  all of the  securities  underlying  them for
                  offering  to the  public.  This  right  shall  be prior to any
                  registration  rights  granted by the Company to holders of the
                  Company's currently outstanding securities.

                  (o) For a period of five years from the  Effective  Date,  the
Company shall provide the Representative  with routine internal forecasts if any
such reports are prepared by the Company for general dissemination.

                  (p) During the period of the proposed  public offering and for
12 months from the effective  date of the  Registration  Statement,  the Company
will not, without the Representative's  prior written consent, sell, contract to
sell,  issue for other  purposes or otherwise  dispose of any  securities of the
Company  other than (a) shares of Common  Stock  issuable on the exercise of any
options, warrants, or other rights which are disclosed in the Prospectus and (b)
shares  of Common  Stock  issuable  upon the  exercise  of  options  granted  to
employees,  officers  or  directors  after  the date of this  Agreement  if such
options are reasonable and are granted in good faith and at prices which are not
less than 85% of the fair market  value of the Common Stock on the date of grant
of such options.
                                      -12-
<PAGE>
                  (q) For a period  commencing  on the date hereof and ending 12
months  after the date of the  Prospectus,  neither  the  Company nor any of its
officers or directors will hold discussions with any member of the news media or
issue news releases or other publicity about the Company regarding the financial
condition of any  significant  event of the Company  without the approval of the
Company's  legal counsel named in the Prospectus  under the heading  "Legal," or
such other counsel as may be approved by the Representative. During such period,
the Company will deliver to the  Representative  copies of such news releases or
other publicity about the Company promptly after distribution thereof.

                  (r) The  Company  will  appoint,  as a member  of its Board of
Directors  for a period of not less  than  five (5)  years  from the date of the
Prospectus,  an  individual  designated  by the  Representative,  such  term  to
commence  upon the  Closing  Date.  Such  designee  shall be entitled to receive
reimbursement  for all  reasonable  costs  incurred in attending  such meetings,
including, but not limited to, food, lodging and transportation.

                  (s)  The  Company  will  employ  an  investor  relations  firm
reasonably acceptable to the Representative upon completion of the offering.

                  (t) The Company will retain an analyst reasonably satisfactory
to the  Representative  after the  completion  of the  offering,  to prepare and
distribute  a  research  report at the end of the quiet  period  and six  months
thereafter.

         5. Costs and  Expenses.  The  Company  will pay or cause to be paid all
costs,  expenses  and fees in  connection  with the  offering or incident to the
performance of the obligations of the Company under this  Agreement,  including,
without  limiting  the  generality  of the  foregoing,  the  following:  (a) all
expenses (including any transfer taxes) incurred in connection with the delivery
to the  Representative  of the Stock sold  hereunder;  (b) all fees and expenses
(including,  without limitation,  fees and expenses of the Company's accountants
and counsel,  but excluding fees and expenses of counsel for the Representative)
in connection with the preparation,  printing,  filing, delivery and shipping of
the Registration  Statement  (including the financial statements therein and all
amendments and exhibits thereto), Preliminary Prospectuses and the Prospectus as
amended or  supplemented,  and any Blue Sky  Memoranda;  (c) all filing fees and
fees and  disbursements  incurred in connection  with the  qualification  of the
Stock under the applicable state securities laws; (d) filing and listing fees of
the Commission,  NASD,  Nasdaq,  and any other similar entity in connection with
the offering; (e) the cost of printing certificates  representing the Stock; (f)
the costs and  charges  of any  transfer  agent or  registrar;  (g) the costs of
preparing,  printing and distributing  bound volumes for the  Representative and
their counsel;  and (h) the costs of placing  "tombstone  advertisements" in any
publications  which may be selected by the  Representative,  and all other costs
and expenses incident to the performance of its obligations under this Agreement
which are not otherwise  provided for in this  Section.  The Company shall use a
printer acceptable to the Representative. Any transfer taxes imposed on the sale
of the Stock to the  Representative  will be paid by the Company.  Additionally,
the Company shall pay to the Representative a non-accountable  expense allowance
of 3% of the gross amount to be raised hereunder, payable at the
                                      -13-
<PAGE>
Closing(s),  of which $25,000 has already been paid by the Company in connection
with this offering.  Any amounts advanced,  on a  non-accountable  basis, to the
Representative  on or before the date  hereof,  which  shall be  credited to the
allowance   noted  above.   This  expense   allowance  is  in  addition  to  the
Representative's  discount. The Representative shall be responsible for the fees
of its counsel,  except as noted  otherwise in this Section 5. The Company shall
not be required to pay for any of the  Representative's  other expenses,  except
that if this  Agreement  shall not be  consummated  because  the  conditions  in
Section 7 hereof are not  satisfied,  or because this Agreement is terminated by
the  Representative  pursuant to Section 6 hereof,  or by reason of any failure,
refusal or  inability on the part of the Company to perform any  undertaking  or
satisfy  any  condition  of this  Agreement  or to comply  with any of the terms
hereof  on its  part to be  performed,  unless  such  failure  to  satisfy  said
condition  or to comply  with said  terms be due  solely to the  default  of the
Representative, then the Company shall reimburse the Representative solely on an
accountable basis for out-of-pocket  expenses,  including fees and disbursements
of counsel,  incurred in connection with investigating,  marketing and proposing
to market the Units or in contemplation of performing its obligations hereunder.

         6. Conditions of Obligations of the Representative.  The obligations of
the Representative to purchase the Firm Stock on the Closing Date and the Option
Stock, if any, on the Option Closing Date are subject to the accuracy, as of the
Closing  Date  or  the  Option  Closing  Date,  as  the  case  may  be,  of  the
representations  and  warranties  of the Company  contained  herein,  and to the
performance by the Company of its covenants and obligations hereunder and to the
following additional conditions:

                  (a) The Registration Statement shall have become effective not
later than August ____, 1997, or such later date and time as may be consented to
in writing by the Representative.  No stop order suspending the effectiveness of
the Registration Statement, as amended from time to time, shall have been issued
and no  proceedings  for that  purpose  shall  have  been  taken or, to the best
knowledge  of the  Company,  after due  inquiry,  shall be  contemplated  by the
Commission or any state securities commission.

                  (b) The Representative shall have received on the Closing Date
or the Option Closing Date, as the case may be, the opinion of Titus,  Brueckner
& Berry,  P.C.,  counsel for the  Company,  dated the Closing Date or the Option
Closing Date, as the case may be, addressed to the Representative  substantially
in the form and to the effect that:

                           (i) The  Company  has been duly  incorporated  and is
                  validly  existing as a corporation  in good standing under the
                  laws of its jurisdiction of incorporation, with full corporate
                  power and corporate  authority to own or lease its  properties
                  and conduct  its  business as  described  in the  Registration
                  Statement;  the Company is duly qualified to transact business
                  in all  jurisdictions  in which the  conduct  of its  business
                  requires  such  qualification,  except  where the  failure  to
                  qualify  would not have a  material  adverse  affect  upon the
                  business or financial condition of the Company.
                                      -14-
<PAGE>
                           (ii) To the  best of such  counsel's  knowledge,  the
                  Company has  authorized and  outstanding  capital stock as set
                  forth under the caption  "Capitalization"  in the  Prospectus;
                  the  outstanding  shares of Common  Stock of the Company  have
                  been duly  authorized and validly  issued,  are fully paid and
                  nonassessable.

                           (iii) All of the  Stock to be issued  and sold by the
                  Company  pursuant to this Agreement have been duly  authorized
                  by all  necessary  corporate  action and, when issued and paid
                  for as contemplated herein, will be validly issued, fully paid
                  and  nonassessable.  Further,  to the  best of such  counsel's
                  knowledge,  no preemptive  rights of  stockholders  exist with
                  respect to any of the Units or the issue and sale thereof;  no
                  stockholder  of the  Company  has any  right  pursuant  to any
                  agreement  which has not been waived or honored to require the
                  Company to register the sale of any  securities  owned by such
                  stockholder under the Act in the public offering  contemplated
                  herein;   and  no  further   approval  or   authority  of  the
                  stockholders  or the  Board of  Directors  of the  Company  is
                  required  for the issuance and sale of the Stock to be sold by
                  the Company as contemplated herein.

                           (iv)  The  certificates  evidencing  the  Stock to be
                  delivered  hereunder are in due and proper form under Delaware
                  law and the Stock  conforms  in all  material  respects to the
                  description thereof contained in the Prospectus.

                           (v)   Except  as   specifically   disclosed   in  the
                  Registration  Statement  and the  financial  statements of the
                  Company,  and the related notes  thereto,  to the best of such
                  counsel's knowledge, the Company does not have outstanding any
                  options to purchase,  or any preemptive rights or other rights
                  to subscribe for or to purchase, any securities or obligations
                  convertible  into, or any contracts or commitments to issue or
                  sell  its  capital   stock  or  any  such   options,   rights,
                  convertible securities or obligations. The descriptions of the
                  Company's stock option and other  stock-based  plans,  and any
                  other options or warrants  heretofore  granted by the Company,
                  set forth in the Prospectus are accurate  summaries and fairly
                  present the  information  required to be shown with respect to
                  such plans and rights in all material respects.

                           (vi) The Registration  Statement has become effective
                  under the Act and to the best of such  counsel's  knowledge no
                  stop  order   proceedings   with  respect  thereto  have  been
                  instituted  or are  pending  or  threatened  under the Act and
                  nothing has come to such  counsel's  attention to lead them to
                  believe that such proceedings are  contemplated;  any required
                  filing of the Prospectus and any supplement  thereto  pursuant
                  to Rule 424(b) of the Rules and  Regulations  has been made in
                  the manner and within the time  period  required  by such Rule
                  424(b).

                           (vii) The  Registration  Statement,  all  Preliminary
                  Prospectuses,  the Prospectus and each amendment or supplement
                  thereto comply as to form in all
                                      -15-
<PAGE>
                  material  respects  with the  requirements  of the Act and the
                  Rules and  Regulations  (except that such counsel need express
                  no opinion as to the financial statements, schedules and other
                  financial and statistical information included therein).

                           (viii) Such counsel does not know of any Contracts or
                  other  documents  required  to be  filed  as  exhibits  to the
                  Registration   Statement  or  described  in  the  Registration
                  Statement or the Prospectus  which are required to be filed or
                  described,  which are not so filed or  described  as required,
                  and such  Contracts  and  documents as are  summarized  in the
                  Registration Statement or the Prospectus are fairly summarized
                  in all material respects.

                           (ix)  There is no action or suit  pending  before any
                  court of the  United  States  of a  character  required  to be
                  disclosed in the Prospectus  pursuant to the Act and the Rules
                  and  Regulations;  there  is no  action,  suit  or  proceeding
                  threatened  against  the  Company  before  any  U.S.  court or
                  regulatory,  governmental or administrative agency or arbitral
                  forum  of  a  character   required  to  be  disclosed  in  the
                  Prospectus  pursuant to the Act and the Rules and Regulations;
                  to the best of such counsel's knowledge,  the Company is not a
                  party  or  subject  to  the  provisions  of  any   injunction,
                  judgment,  decree  or order  of any  court,  regulatory  body,
                  administrative  agency or other governmental body or agency or
                  arbitral  forum.  Nothing  has come to the  attention  of such
                  counsel that would suggest that the Company is not  conducting
                  business in compliance  with all  applicable  laws,  statutes,
                  rules  and  regulations  of the  State of  Arizona  and of the
                  United  States of  America,  except  where the  failure  to so
                  comply  would  not  have  a  material  adverse  effect  on the
                  business or financial condition of the Company.

                           (x) The execution and  performance  of this Agreement
                  and the consummation of the transactions  herein  contemplated
                  do not and will not conflict  with or result in the breach of,
                  or  violation  of,  any of the  terms  or  provisions  of,  or
                  constitute,  either by itself or upon notice or the passage of
                  time or both,  a  default  under,  any  Contract  to which the
                  Company  is a party  or by  which  the  Company  or any of its
                  property may be bound or  affected,  except where such breach,
                  violation or default would not have a material  adverse effect
                  on the  business or financial  condition  of the  Company,  or
                  violate any of the provisions of the articles of incorporation
                  or bylaws of the  Company or violate  any  statute,  judgment,
                  decree, order, rule or regulation known to such counsel or any
                  court or of any  governmental,  regulatory  or  administrative
                  body or agency or arbitral forum having  jurisdiction over the
                  Company or any its property.

                           (xi) The Company is not in violation or default under
                  any provision of any of its  certificate of  incorporation  or
                  bylaws and the Company is not in violation or of default under
                  any  Contracts  to which the Company is a party or by which it
                  or any of its  properties is bound or may be affected,  except
                  where such violation
                                      -16-
<PAGE>
                  or  default  would not have a material  adverse  effect on the
                  business or financial condition of the Company.

                           (xii)  The  Company  has  the  corporate   power  and
                  authority to enter into this Agreement on behalf of itself and
                  perform the transactions  contemplated  hereby. This Agreement
                  has  been  duly  authorized,  executed  and  delivered  by the
                  Company.  This  Agreement  is the  legal,  valid  and  binding
                  obligation of the Company,  enforceable in accordance with its
                  terms,   subject  to  customary   exceptions  for  bankruptcy,
                  insolvency, reorganization, arrangement, moratorium or similar
                  laws   relating  to  or  affecting  the  rights  of  creditors
                  generally and except that enforceability may be subject to the
                  effect of general  principles of equity,  except to the extent
                  that the enforceability of the  indemnification  provisions of
                  this  Agreement  may be  limited  by  consideration  of public
                  policy under federal and state securities laws.

                           (xiii)    All    approvals,     consents,     orders,
                  authorizations,    designations,    registrations,    permits,
                  qualifications,  licenses,  declarations or filings by or with
                  any regulatory,  administrative or governmental body necessary
                  in  connection  with the execution and delivery by the Company
                  of this  Agreement and the  consummation  of the  transactions
                  herein contemplated (other than as may be required by the NASD
                  as to which such counsel  need  express no opinion)  have been
                  obtained or made and all are in full force and effect.

         In rendering such opinion such counsel may rely as to matters  governed
by the laws other  than  Federal  laws of the United  States of America on local
counsel in applicable jurisdictions, provided that such counsel shall state that
they believe that they and the  Representative  are justified in relying on such
other  counsel.  As to factual  matters,  such counsel may rely on  certificates
(provided  at Closing  and  available  to the  Representative  and its  counsel)
obtained from directors and officers of the Company, its stockholders,  and from
public  officials.  Matters stated to counsel's  knowledge need be based only on
the actual  knowledge of the  attorneys  involved in the  representation  of the
Company.  In addition to the matters set forth above,  such  opinion  shall also
include a statement to the effect that nothing has come to the attention of such
counsel  which leads them to believe  that the  Registration  Statement,  or any
amendment  thereto,  at the time the Registration  Statement or amendment became
effective,  contained an untrue statement of a material fact or omitted to state
a  material  fact  required  to be  stated  therein  or  necessary  to make  the
statements  therein,  in light of the circumstances  under which they were made,
not misleading or the Prospectus or any amendment or supplement  thereto, at the
time it was filed  pursuant to Rule 424(b) or at the Closing  Date or the Option
Closing  Date, as the case may be,  contained an untrue  statement of a material
fact or  omitted  to state a  material  fact  required  to be stated  therein or
necessary to make the statements  therein,  in light of the circumstances  under
which they were made, not  misleading  (except that such counsel need express no
view as to financial  statements,  schedules and other financial information and
statistical data and information included therein).
                                      -17-
<PAGE>
Such  counsel  shall  permit  Streich  Lang,  P.A. to rely upon such  opinion in
rendering its opinion under Section 6(c).

                  (c) The Representative  shall have received from Streich Lang,
P.A., counsel for the  Representative,  an opinion dated the Closing Date or the
Option Closing Date, as the case may be,  substantially  to the effect that: (i)
the Company is a validly  organized and existing  corporation  under the laws of
the State of Arizona;  (ii) the Company has authorized and  outstanding  capital
stock as set forth under the caption  "Capitalization"  in the  Prospectus;  the
authorized  shares of the Company's Common Stock have been duly  authorized;  to
the best of such counsel's  knowledge,  the outstanding  shares of the Company's
Common Stock have been duly authorized and validly issued and are fully paid and
nonassessable;  all of the Units conform to the description thereof contained in
the Prospectus;  the Stock to be sold by the Company  pursuant to this Agreement
has  been  duly  authorized  and  will  be  validly   issued,   fully  paid  and
nonassessable when issued and paid for as contemplated by this Agreement; and no
preemptive rights of stockholders  exist with respect to any of the Stock or the
issue and sale thereof;  (iii) the  Registration  Statement has become effective
under the Act and to the best of the  knowledge of such  counsel,  no stop order
proceedings  with  respect  thereto  have  been  instituted  or are  pending  or
threatened  under the Act;  (iv) the  Registration  Statement,  all  Preliminary
Prospectuses,  the Prospectus and each amendment or supplement thereto comply as
to  form in all  material  respects  with  the  requirements  of the Act and the
applicable  Rules and  Regulations  thereunder  (except  that such  counsel need
express no opinion as to the financial statements, schedules and other financial
or statistical  information  included therein);  and (v) this Agreement has been
duly  authorized,  executed  and  delivered by the  Company.  In rendering  such
opinion,  Streich Lang,  P.A. may rely on the opinion of counsel  referred to in
paragraph  (b) of this  Section 6. In addition  to the matters set forth  above,
such opinion  shall also include a statement to the effect that nothing has come
to the  attention  of  such  counsel  which  leads  them  to  believe  that  the
Registration  Statement,  the Prospectus or any amendment  thereto  contains any
untrue  statement of a material  fact or omits to state a material fact required
to be stated therein or necessary to make the statements  therein not misleading
or the  Prospectus or any amendment or  supplement  thereto,  at the time it was
filed pursuant to Rule 424(b) or at the Closing Date or the Option Closing Date,
as the case may be,  contained an untrue statement of a material fact or omitted
to state a material fact required to be stated  therein or necessary to make the
statements  therein,  in light of the circumstances  under which they were made,
not  misleading  (except  that such counsel need express no view as to financial
statements,  schedules and other financial  information included therein).  With
respect to such  statement,  Streich  Lang,  P.A. may state that their belief is
based upon the procedures set forth therein,  but is without  independent  check
and verification.

                  (d) The Representative  shall have received at or prior to the
effective  date of the  Registration  Statement,  and at the Closing Date,  from
Streich Lang, a memorandum or summary, in form and substance satisfactory to the
Representative,  with respect to the  qualification for offering and sale by the
Representative  of the Stock under the state securities or Blue Sky laws of such
jurisdictions as the Representative may have designated to the Company.
                                      -18-
<PAGE>
                  (e) The Representative  shall have received on the date hereof
and on the  Closing  Date and the  Option  Closing  Date,  as the case may be, a
signed  letter from Semple & Cooper,  LLP,  auditors for the Company,  dated the
date hereof,  the Closing Date and the Option  Closing Date, as the case may be,
which shall confirm,  on the basis of a review in accordance with the procedures
set forth in the  letter  signed by such  firm and  dated and  delivered  to the
Representative on the date noted above the following matters:

                           (i)  They are  independent  public  accountants  with
                  respect to the Company within the meaning of the Act.

                           (ii) The financial  statements and schedules included
                  in the Registration  Statement and Prospectus covered by their
                  reports  therein set forth  comply as to form in all  material
                  respects with the applicable  accounting  requirements  of the
                  Act.

                           (iii)  On  the  basis  of  procedures   (but  not  an
                  examination  in accordance  with generally  accepted  auditing
                  standards)  consisting of a reading of the minutes of meetings
                  and consents of the shareholders and board of directors of the
                  Company  and  the  committees  of  such  board  subsequent  to
                  December  31,  1996,  as set forth in the minute  books of the
                  Company,  inquiries  of officers  and other  employees  of the
                  Company who have responsibilities for financial and accounting
                  matters with respect to transactions and events  subsequent to
                  December 31, 1996,  and such other  specified  procedures  and
                  inquires  to a date not more than five days  prior to the date
                  of such letter,  nothing has come to their  attention which in
                  their  judgment  would  indicate  that (A) with respect to the
                  period  subsequent to December 31, 1996, there were, as of the
                  date  of  the  most  recent  available  monthly   consolidated
                  financial  statements  of the  Company  and, as of a specified
                  date not more than five days prior to the date of such letter,
                  any changes in the capital stock or long-term  indebtedness of
                  the Company or payment or declaration of any dividend or other
                  distribution,  or decrease in net current assets, total assets
                  or net stockholder's equity, in each case as compared with the
                  amounts  shown  in  the  most  recent   audited   consolidated
                  financial  statements  included in the Registration  Statement
                  and the Prospectus,  except for changes or decreases which the
                  Registration   Statement  and  the  Prospectus  disclose  have
                  occurred or may occur or which are set forth in such letter or
                  (B) during the period from  December 31, 1996,  to the date of
                  the  most  recent  available  monthly  unaudited  consolidated
                  financial  statements  of the Company and to a specified  date
                  not more  than  five  days  prior to the date of such  letter,
                  there was any  decrease,  as compared  with the  corresponding
                  period in the prior fiscal year, in total revenues or total or
                  per  share  net  income,   except  for  decreases   which  the
                  Registration   Statement  and  the  Prospectus  disclose  have
                  occurred or may occur or which are set forth in such letter.
                                      -19-
<PAGE>
                           (iv) Stating that they have compared  specific dollar
                  amounts,  numbers  of  shares,  percentages  of  revenues  and
                  earnings and other  financial  information  pertaining  to the
                  Company  set  forth  in the  Registration  Statement  and  the
                  Prospectus,  which have been specified by the  Representative,
                  to the extent that such amounts,  numbers and  percentages and
                  information  may be derived  from the general  accounting  and
                  financial  records of the Company and its subsidiaries or from
                  schedules   furnished  by  the  Company,   and  excluding  any
                  questions  requiring an interpretation by legal counsel,  with
                  the  results   obtained  from  the  application  of  specified
                  reasonings,   inquiries  and  other   appropriate   procedures
                  specified  by  the  Representative  (which  procedures  do not
                  constitute  an  examination   in  accordance   with  generally
                  accepted   auditing   standards)  set  forth  in  such  letter
                  heretofore delivered, and found them to be in agreement.

                           (v) Such other matters as may be reasonably requested
                  by the  Representative.  All such letters shall be in form and
                  substance satisfactory to the Representative and its counsel.

                  (f) The Representative shall have received on the Closing Date
or the Option Closing Date, as the case may be, a certificate or certificates of
the Chief Executive  Officer and the Chief  Financial  Officer of the Company to
the effect that, as of the Closing Date or the Option  Closing Date, as the case
may be, each of them jointly and represents as follows:

                           (i) The  Registration  Statement has become effective
                  under the Act and no stop order  suspending the  effectiveness
                  of  the  Registration   Statement  has  been  issued,  and  no
                  proceedings  for such  purpose  have been taken or are, to the
                  best of their  knowledge,  after due inquiry,  contemplated or
                  threatened  by  the   Commission   or  any  state   securities
                  commissions.

                           (ii)   They  do  not   know  of  any   investigation,
                  litigation, or proceeding instituted or threatened against the
                  Company  of a  character  required  to  be  disclosed  in  the
                  Registration Statement which is not so disclosed;  they do not
                  know of any Contract or other document required to be filed as
                  an  exhibit  to the  Registration  Statement  which  is not so
                  filed; and the  representations  and warranties of the Company
                  contained  in  the  Agreement  are  true  and  correct  in all
                  material respects as of the Closing Date or the Option Closing
                  Date,  as the  case  may be,  as if such  representations  and
                  warranties were made as of such date.

                           (iii) They have carefully  examined the  Registration
                  Statement and the Prospectus and, in their opinion,  as of the
                  effective date of the Registration  Statement,  the statements
                  contained in the Registration  Statement were and are correct,
                  in all material respects,  and such Registration Statement and
                  Prospectus do not omit to state a material fact required to be
                  stated  therein or necessary  in order to make the  statements
                  therein, in light of the circumstances under which
                                      -20-
<PAGE>
                  they were made,  not misleading  and, in their opinion,  since
                  the effective date of the Registration Statement, no event has
                  occurred  which should be set forth in a  supplement  to or an
                  amendment of the Prospectus which has not been so set forth in
                  such supplement or amendment.

                  (g) The Company  shall have  furnished  to the  Representative
such  further   certificates  and  documents   confirming  the  representations,
warranties  and  covenants   contained   herein  and  related   matters  as  the
Representative  may reasonably have requested.  Each such  certificate  shall be
deemed a  representation  and warranty of the Company as to the statements  made
therein.

         The opinions and  certificates  described  in this  Agreement  shall be
deemed to be in compliance  with the  provisions  hereof only if they are in all
respects  satisfactory to the  Representative to Streich Lang, P.A., counsel for
the Representative.

         If any of the  conditions  herein above  provided for in this Section 6
shall not have been  fulfilled  when and as  required  by this  Agreement  to be
fulfilled,  the obligations of the Representative hereunder may be terminated by
the Representative by notifying the Company of such termination in writing or by
telegram at or prior to the Closing Date or the Option Closing Date, as the case
may be. In such event, the Company and the Representative shall not be under any
obligation  to each other  (except to the extent  provided  in  Sections 5 and 8
hereof).

         7. Conditions of the Obligations of the Company. The obligations of the
Company to sell and  deliver  the Units  required  to be  delivered  as and when
specified in this  Agreement are subject to the  conditions  that at the Closing
Date or the Option  Closing Date,  as the case may be, no stop order  suspending
the  effectiveness of the  Registration  Statement shall have been issued and in
effect or proceedings therefor initiated or threatened.

         8. Indemnification.

                  (a) The Company  agrees to  indemnify  and hold  harmless  the
Representative and its respective  affiliates,  directors,  officers,  partners,
employees,  agents,  counsel, and representatives,  (collectively,  "Underwriter
Parties")  against  any losses,  claims,  damages or  liabilities  to which such
Underwriter  Parties or any one or more of them may become subject under the Act
or otherwise, insofar as such losses, claims, damages or liabilities (or actions
or  proceedings  in  respect  thereof)  arise out of or are  based  upon (i) any
failure by the Company or any of its affiliates, directors, officers, employees,
agents,  counsel, and representatives  (collectively,  the "Company Parties") to
perform any obligation hereunder or any other agreement among any of the Company
Parties and any of the Underwriter Parties, (ii) any untrue statement or alleged
untrue statement of any material fact contained in the  Registration  Statement,
any  Preliminary  Prospectus,  the  Prospectus  or any  amendment or  supplement
thereto,  or (iii) the omission or alleged  omission to state therein a material
fact required to be stated therein or necessary to make the  statements  therein
not misleading in light of the circumstances under which
                                      -21-
<PAGE>
they were made, and will reimburse each Underwriter Party for any legal or other
expenses incurred by such Underwriter Party in connection with  investigating or
defending  any such  loss,  claim,  damage,  liability,  action  or  proceeding;
provided,  however,  that (X) the Company will not be liable in any such case to
the extent that any such loss,  claim,  damage or liability  arises out of or is
based upon an untrue  statement,  or alleged  untrue  statement,  or omission or
alleged omission made in the Registration Statement, any Preliminary Prospectus,
the  Prospectus,  or such  amendment  or  supplement,  in  reliance  upon and in
conformity with written  information  furnished to the Company by or through the
Representative  specifically  for  use in the  preparation  thereof  (which  the
parties hereto agree is limited solely to that information contained in the last
paragraph on the cover page and the paragraph  relating to stabilization on page
2 of the  Prospectus  or  Preliminary  Prospectus  and in  the  section  thereof
entitled "Underwriting"), and (Y) such indemnity with respect to any Preliminary
Prospectus  shall not inure to the benefit of any Underwriter  Parties from whom
the person  asserting any such loss,  claim,  damage or liability  purchased the
Stock which is the subject  thereof if such person did not receive a copy of the
Prospectus  (or the  Prospectus  as amended or  supplemented  at or prior to the
confirmation  of the sale or such  Stock to such  person in any case  where such
delivery  is  required  by the Act and the untrue  statement  or  omission  of a
material  fact  contained in such  Preliminary  Prospectus  was corrected in the
Prospectus  (or the  Prospectus  as amended  or  supplemented.)  This  indemnity
agreement  will be in addition to any liability  which the Company may otherwise
have.

                  (b) The  Representative  will  indemnify and hold harmless the
Company Parties against any losses,  claims, damages or liabilities to which the
Company Parties or any one or more of them may become subject,  under the Act or
otherwise, insofar as such losses, claims, damages or liabilities (or actions or
proceedings  in respect  thereof) arise out of or are based upon (i) any failure
by the  Underwriter  Parties to perform any  obligations  hereunder or any other
agreement among any of the Underwriter  Parties and any of the Company  Parties,
(ii) any untrue  statement or alleged  untrue  statement  of any  material  fact
contained  in  the  Registration  Statement,  any  Preliminary  Prospectus,  the
Prospectus, or any amendment or supplement thereto, or (iii) the omission or the
alleged  omission to state therein a material fact required to be stated therein
or necessary to make the  statements  therein not misleading in the light of the
circumstances  under which they were made; and will reimburse any legal or other
expense   reasonably   incurred  by  the  Company  Parties  in  connection  with
investigating or defending any such loss, claim,  damage,  liability,  action or
proceeding;  provided,  however,  that the Representative will be liable in each
case to the  extent,  but only to the  extent,  that such  untrue  statement  or
alleged  untrue  statement or omission or alleged  omission has been made in the
Registration  Statement,  any Preliminary  Prospectus,  the Prospectus,  or such
amendment  or  supplement,  in  reliance  upon and in  conformity  with  written
information   furnished  to  the  Company  by  or  through  the   Representative
specifically for use in the preparation  thereof (which the parties hereto agree
is limited  solely to that  information  contained in the last  paragraph on the
cover  page  and  the  paragraph  relating  to  stabilization  on  page 2 of the
Prospectus  or  Preliminary  Prospectus  and in  the  section  thereof  entitled
"Underwriting").  This indemnity  agreement will be in addition to any liability
which the Representative may otherwise have.
                                      -22-
<PAGE>
                  (c)  In  case  any  proceeding   (including  any  governmental
investigation)  shall be  instituted  involving  any  person in respect of which
indemnity  maybe sought  pursuant to this  Section 8, such person  ("indemnified
party")  shall  promptly  notify the person  against whom such  indemnity may be
sought (the "indemnifying party") in writing. No indemnification provided for in
Section  8(a) or (b) shall be  available  to any  party  who shall  fail to give
notice as  provided  in this  Section  8(c) if the party to whom  notice was not
given was unaware of the  proceeding to which such notice would have related and
was prejudiced by the failure to give such notice,  but the failure to give such
notice shall not relieve the  indemnifying  party or parties from any  liability
which it or they may have to the indemnified party for contribution or otherwise
than on  account of the  provisions  of  Section  8(a) or (b).  In case any such
proceeding  shall be brought against any  indemnified  party and it shall notify
the indemnifying party or the commencement thereof, the indemnifying party shall
be  entitled  to  participate  therein  and,  to the extent  that it shall wish,
jointly with any other  indemnifying  party  similarly  notified,  to assume the
defense thereof,  with counsel  satisfactory to such indemnified party and shall
pay as  incurred  the fees and  disbursements  of such  counsel  related to such
proceeding.  In any such proceeding,  any indemnified party shall have the right
to retain its own counsel at its own expense. Notwithstanding the foregoing, the
indemnifying  party shall pay as incurred  the fees and  expenses of the counsel
retained by the indemnified  party in the event (i) the  indemnifying  party and
the  indemnified  party  shall have  mutually  agreed to the  retention  of such
counsel  or (ii)  the  named  parties  to any  such  proceeding  (including  any
impleaded parties) include both the indemnifying party and the indemnified party
and  representation  of both parties by the same counsel would be  inappropriate
due to actual or potential  differing  interests  between them. It is understood
that the  indemnifying  party shall not, in  connection  with any  proceeding or
related proceedings in the same jurisdiction,  be liable for the reasonable fees
and expenses of more than one separate  firm for all such  indemnified  parties.
Such firm shall be  designated in writing by the  Representative  in the case of
parties indemnified  pursuant to Sections 8(a) and by the Company in the case of
parties  indemnified  pursuant to Section 8(b). The indemnifying party shall not
be liable for any  settlement  of any  proceeding  effected  without its written
consent but if settled with such consent or if there be a final judgment for the
plaintiff, the indemnifying party agrees to indemnify the indemnified party from
and against any loss or liability by reason of such settlement or judgment.

                  (d) If the  indemnification  provided for in this Section 8 is
unavailable  to or  insufficient  to hold  harmless an  indemnified  party under
Section  8(a)  or (b)  above  in  respect  of any  losses,  claims,  damages  or
liabilities (or actions or proceedings in respect thereof)  referred to therein,
then each  indemnifying  party shall contribute to the amount paid or payable by
such  indemnified  party  as  a  result  of  such  losses,  claims,  damages  or
liabilities (or actions or proceedings in respect thereof) in such proportion as
is appropriate to reflect the relative  benefits  received by the Company on the
one hand and the Representative on the other from the offering of the Stock. If,
however,  the allocation  provided by the immediately  preceding sentence is not
permitted  by  applicable  law or if the  indemnified  party  failed to give the
notice  required under Section 8(c) above,  then each  indemnifying  party shall
contribute  to such  amount  paid or payable by such  indemnified  party in such
proportion as is appropriate to reflect not only such relative benefits but also
the relative fault of the Company on the one hand and the Representative on the
                                      -23-
<PAGE>
other in  connection  with the  statements or omissions  which  resulted in such
losses,  claims,  damages or  liabilities  (or actions or proceedings in respect
thereof), as well as any other relevant equitable  considerations.  The relative
benefits  received by the Company on the one hand and the  Representative on the
other  shall be deemed to be in the same  proportion  as the total net  proceeds
from the offering (before  deducting  expenses)  received by the Company bear to
the total underwriting fees and commissions  received by the Representative,  in
each case as set forth in the table on the  cover  page of the  Prospectus.  The
relative fault shall be determined by reference to, among other things,  whether
the untrue or alleged  untrue  statement  of a material  fact or the omission or
alleged omission to state a material fact relates to information supplied by the
Company  on the one hand or the  Representative  on the other  and the  parties'
relative intent, knowledge,  access to information and opportunity to correct or
prevent such statement or omission.

         The Company and the Representative  agree that it would not be just and
equitable if contributions  pursuant to this Section 8(d) were determined by pro
rata allocation or by any other method of allocation which does not take account
of the  equitable  considerations  referred to above in this Section  8(d).  The
amount  paid or  payable  by an  indemnified  party as a result  of the  losses,
claims,  damages or liabilities  (or actions or proceedings in respect  thereof)
referred to above in this  Section  8(d) shall be deemed to include any legal or
other expenses  reasonably incurred by such indemnified party in connection with
investigating or defending any such action or claim.


                  (e) In any proceeding relating to the Registration  Statement,
any  Preliminary  Prospectus,  the  Prospectus  or any  supplement  or amendment
thereto, each party against whom contribution may be sought under this Section 8
hereby consents to the  jurisdiction of any court having  jurisdiction  over any
other  contributing  party,  agrees that process  issuing from such court may be
served  upon him or it by any  other  contributing  party  and  consents  to the
service of such  process and agrees that any other  contributing  party may join
him or it as an additional  defendant in any such proceeding in which such other
contributing party is a party.

         9.  Notices.  All  communications  hereunder  shall be in writing  and,
except as otherwise provided herein, will be mailed,  delivered,  telecopied, or
telegraphed and confirmed as follows: if to the  Representative,  to W. B. McKee
Securities,  Inc., 3003 North Central Avenue, Suite 100, Phoenix, Arizona 85012;
Telephone (602) 954-7365; Fax (602) 266-5774, Attention: Gary J. Sherman, with a
copy to Streich Lang,  P.A.,  Renaissance  One, Two N. Central Avenue,  Phoenix,
Arizona  85004;  Telephone  (602)  229-5200;  Fax  (602)  229-5690;   Attention:
Christian  J.  Hoffmann,  III,  Esq.;  if to  the  Company,  to  Premium  Cigars
International,   Ltd.,  10855  N.  Frank  Lloyd  Wright  Blvd.,  Suite  100-102,
Scottsdale,  Arizona  85259;  telephone,  (602)  922-8887;  Fax (602)  ___-____;
Attention:  Steven J. Lambrecht,  President;  with a copy to Titus,  Brueckner &
Berry, 7373 North Scottsdale Road, Suite B-252, Scottsdale,  Arizona 85253-3527,
Attention: Charles R. Berry, Esq.; telephone (602) 483-9600; fax (602) 483-3215.
                                      -24-
<PAGE>
         10. Termination. This Agreement may be terminated by the Representative
by notice to the Company as follows:

                  (a) at any time prior to the  earlier of (i) the time the Firm
Stock  is   released   by  the   Representative   for  sale  by  notice  to  the
Representative,  or (ii) 5:00 P.M.,  M.S.T., on the first business day following
the date of this Agreement;

                  (b) at any time  prior  to the  Closing  itself  if any of the
following has occurred:  (i) since the respective dates as of which  information
is given in the Registration Statement and the Prospectus,  any material adverse
change or any development  involving a prospective material adverse change in or
affecting the business or financial  condition of the Company,  or the earnings,
business affairs,  management or business  prospects of the Company,  whether or
not arising in the ordinary course of business, (ii) any outbreak of hostilities
or other national or  international  calamity or crisis or change in economic or
political conditions if the effect of such outbreak,  calamity, crisis or change
on the financial markets or economic conditions would, in reasonable judgment of
the Representative,  have a material adverse effect on the securities markets in
the United  States,  (iii)  suspension of trading in securities on the Nasdaq or
the New York Stock  Exchange,  Inc. or the American Stock Exchange or limitation
on prices  (other than  limitations  on hours or numbers of days of trading) for
securities on either such Exchange, (iv) the enactment,  publication,  decree or
other promulgation of any federal or state statute, regulation, rule or order of
any court or other governmental authority which in the reasonable opinion of the
Representative  materially and adversely affects or will materially or adversely
affect the business or operations of the Company,  (v)  declaration of a banking
moratorium by either  federal or Arizona  authorities  or (vi) the taking of any
action by any  federal,  state or local  government  or agency in respect of its
monetary or fiscal affairs which in the reasonable opinion of the Representative
have a material adverse effect on the securities markets in the United States or
the business prospects of the Company; or

                  (c) as provided in Section 6 of this Agreement.

         This Agreement also may be terminated by the Representative,  by notice
to the  Company,  as to any  obligation  of the  Representative  to purchase the
Option Stock,  upon the occurrence at any time at or prior to the Option Closing
Date of any of the events  described in subparagraph (b) above or as provided in
Section 6 of this Agreement.

         11.  Successors.  This  Agreement  has been and is made  solely for the
benefit of the Representative  and the Company and their respective  successors,
executors,  administrators,  heirs and assigns,  and the Underwriter Parties and
Company Parties  referred to herein,  and no other person will have any right or
obligation  hereunder.  The term "successors" shall not include any purchaser of
the Units merely because of such purchase.

         12. Miscellaneous. The reimbursement,  indemnification and contribution
agreements contained in this Agreement and the representations and warranties in
this Agreement shall remain
                                      -25-
<PAGE>
in full force and effect  regardless of (a) any  termination of this  Agreement,
(b) any investigation made by or on behalf of any Underwriter Party, or by or on
behalf of any Company  Party and (c) delivery of and payment for the Units under
this Agreement.

         This Agreement and any notices  delivered  hereunder may be executed in
two or more counterparts,  each of which shall be deemed an original, but all of
which together shall constitute one and the same instrument.  This Agreement and
any and all notices may be delivered  by telecopy  and shall be  effective  upon
receipt, with the original of such document to be deposited promptly in the U.S.
Mail.

         This Agreement and all disputes and controversies relating hereto or in
connection with the transactions  contemplated  hereby shall be governed by, and
construed in accordance with, the laws of the State of Arizona.



                      [THIS SPACE INTENTIONALLY LEFT BLANK]


                                      -26-
<PAGE>
         If the foregoing  agreement is in accordance with your understanding of
our  agreement,  please sign and return to us the  enclosed  duplicates  hereof,
whereupon  it  will  become  a  binding  agreement  among  the  Company  and the
Representative in accordance with its terms as of the date first above written.


                                Sincerely yours,

                                                PREMIUM CIGARS INTERNATIONAL,
                                                LTD.


                                                By
                                                  ----------------------------
                                                         Steven J. Lambrecht
                                                         President



The  foregoing  Underwriting  Agreement is hereby  confirmed  and accepted as of
___________, 1997.


W. B. MCKEE SECURITIES, INC.



By
   --------------------------------
     Gary J. Sherman
     President

                                      -27-

                       PREMIUM CIGARS INTERNATIONAL, LTD.

                                LOCK-UP AGREEMENT

         This Lock-Up  Agreement  ("Agreement")  is entered into as of July ___,
1997, by and between PREMIUM CIGARS INTERNATIONAL,  INC., an Arizona corporation
(the "Company"), and_________________________, a(n) ________________ ("Holder").

         WHEREAS,  the Holder  understands that W.B. McKee Securities,  Inc., as
the  representative  ("Representative")  proposes to enter into an  Underwriting
Agreement   on   behalf  of  the   several   Underwriters   (collectively,   the
"Underwriters") with the Company providing for an initial public offering of the
Common Stock of the Company (the "Shares") pursuant to a Registration  Statement
on Form SB-2 filed with the Securities and Exchange Commission (the "SEC"); and

         WHEREAS,  the Company has also filed an application with the securities
administrators in the states listed in Exhibit A hereto  ("Administrators")  for
the registration of such Shares; and

         WHEREAS,  the  Holder  is the  owner  of  Shares  which  are  currently
outstanding; and

         WHEREAS,  as a condition to filing of the Registration  Statement,  the
underwriter  has  requested  that the Holders  agree to be bound to the terms of
this Agreement.

         NOW, THEREFORE, the parties hereby agree as follows:

I.       LOCK-UP TERMS
         -------------

         A. Period of Lock-Up; No Sale. In consideration of the agreement by the
Underwriters  to offer  and  sell the  Shares,  and of other  good and  valuable
consideration,  the receipt and sufficiency of which is hereby acknowledged, the
undersigned agrees, for a period of eighteen (18) months from the effective date
of the public  offering of the Shares,  that the  undersigned  will not offer to
sell, sell, contract to sell, grant any option to purchase,  make any short sale
or otherwise  dispose of any Shares or any other  securities of the Company that
are  substantially  similar  to the  Shares,  including  but not  limited to any
securities of the Company that are convertible into or exchangeable for, or that
represent the right to receive,  Common Stock of the Company or any such similar
securities,  whether  now owned or  hereafter  acquired,  owned  directly by the
Holder or with respect to which the Holder has beneficial ownership,  within the
rules and regulations of the SEC (collectively, the "Holder's Shares").

         B. No Other Dispositions. The foregoing restriction is expressly agreed
to preclude the Holder from engaging in any hedging or other  transaction  which
is  designed  to or  reasonably  expected  to  lead  to or  result  in a sale or
disposition  of the Holder's  Shares even if such Shares would be disposed of by
someone  other  than  the   undersigned.   Such  prohibited   hedging  or  other
transactions  would include  without  limitation any short sale or any purchase,
sale or grant of any right (including without limitation any put or call option)
with respect to any of the Holder's  Shares or with respect to any security that
includes,  relates to or  derives  any  significant  part of its value from such
Shares.
                                      - 1 -
<PAGE>
         C. Stop  Transfer  Instructions.  The Holder agrees and consents to the
entry of stop  transfer  instructions  with the  Company's  transfer  agent  and
registrar  against the transfer of the Holder's Shares except in compliance with
the foregoing and following restrictions.

II.      REORGANIZATION PROVISIONS
         -------------------------

         A.  Distributions  Upon  Reorganization.  The Holder agrees that in the
event of a dissolution, liquidation, merger, consolidation, reorganization, sale
or exchange of the Company's  assets or  securities  (including by way of tender
offer),  or any  other  transaction  or  proceeding  with a person  who is not a
Promoter   (as  that  term  is   defined  by  the  North   American   Securities
Administrators Association),  which results in the distribution of the Company's
assets or securities  ("Distribution"),  while this Agreement  remains in effect
that:

                  1. All holder's of the Company's  Common Stock will  initially
         share on a pro rata, per share basis in the Distribution, in proportion
         to the amount of cash or other  consideration  that they paid per share
         for their Shares (provided that the state securities administrator's of
         the states  listed in Exhibit A  ("Administrator")  have  accepted  the
         value of the other consideration), until the shareholders who purchased
         the  Company's   Shares  pursuant  to  the  public  offering   ("Public
         Shareholders")  have received,  or have had  irrevocably  set aside for
         them,  an amount  that is equal to one  hundred  percent  (100%) of the
         public  offering's price per share times the number of Shares that they
         purchased  pursuant to the public offering and which they still hold at
         the  time  of  the  Distribution,  adjusted  for  stock  splits,  stock
         dividends, recapitalizations and the like; and

                  2. All  holder's  of the  Company's  Shares  shall  thereafter
         participate  on an equal,  per share basis  adjusted for stock  splits,
         stock dividends, recapitalizations and the like.

                  3. The Distribution may proceed on lesser terms and conditions
         than the terms and conditions  stated in subsections  A.1 and A.2 above
         if a majority  of the Shares that are not held by  Holder's,  officers,
         directors,  or  Promoters  of  the  Company,  or  their  associates  or
         affiliates vote, or consent by consent procedure, to approve the lesser
         terms and conditions.

         B.  Survival  of  Terms.  In the event of a  dissolution,  liquidation,
merger, consolidation,  reorganization, sale or exchange of the Company's assets
or securities  (incuding by way of tender  offer),  or any other  transaction or
proceeding with a person who is not a Promoter,  which results in a Distribution
while this Agreement remains in effect, the Holder's Shares shall remain subject
to the terms of this Agreement.

III.     PERMISSIBLE TRANSFERS; VOTING RIGHTS; LEGENDS
         ---------------------------------------------

         A.  Transfer  of Shares by  Operation  of Law.  Holder's  Shares may be
transferred by will, the laws of descent and distribution, the operation of law,
or by order of any court of competent jurisdiction and proper venue.
                                      - 2 -
<PAGE>
         B.  Hypothecation  of Deceased  Holder's  Shares.  Shares of a deceased
Holder may be hypothecated to pay the expenses of the deceased  Holder's estate.
The  Hypothecated  Shares shall remain  subject to the terms of this  Agreement.
Holder's Shares may not be pledged to secure any other debt.

         C. Transfer to Family  Members.  Holder's  Shares may be transferred by
gift to the  Holder's  family  members,  provided  that the Shares  shall remain
subject to the terms of this Agreement.  For purposes of this Lock-Up Agreement,
"family members" shall mean any relationship by blood, marriage or adoption, not
more remote than first cousin.

         D. Voting  Rights.  With the  exception  of  susection  A.3 above,  the
Holder's  Shares shall have the same voting rights as similar Shares not subject
to this Agreement.

         E.  Legends.  A  notice  shall  be  placed  on the  face of each  stock
certificate  of the  Holder's  Shares  covered  by the  terms of this  Agreement
stating  that  the  transfer  of  the  stock  evidenced  by the  certificate  is
restricted in accordance  with the  conditions  set forth on the reverse side of
the  certificate.  A typed  legend  shall be placed on the reverse  side of each
stock  certificate  of the Holder's  Shares  representing  stock covered by this
Agreement which states that the sale or transfer of the shares  evidenced by the
certificate  is subject to  certain  restrictions  until  eighteen  (18)  months
following  the  effective  date of the  Registration  Statement  pursuant  to an
agreement  between the Holder and the Company,  which  agreement is on file with
the Company and the stock  transfer  agent from which a copy is  available  upon
request and without charge.

IV.      TERMINATION
         -----------

         The  term  of  this  Agreement   shall  begin  on  the  date  that  the
Registration  Statement is declared  effective by the SEC ("Effective Date") and
shall terminate:

         A. At the expiration of the lock-up period provided in Section I.A; or

         B. On the date the  Registration  has been  terminated if no securities
were sold pursuant thereto; or

         C. If the  Registration  has  been  terminated,  the date  that  checks
representing all of the gross proceeds that were derived therefrom and addressed
to the Public  Investors have been placed in the U.S.  Postal Service with first
class postage affixed; or

         D. At the discretion of the representative:

                  1. With  respect  to one  quarter  of the  Holder's  Shares if
         between six (6) months and one (1) year have passed since the Effective
         Date and the Shares have traded at one hundred fifty percent  (150%) of
         the  public  offering's  price per share for  twenty  (20)  consecutive
         trading days; or
                                      - 3 -
<PAGE>
                  2. With respect to all of the  Holder's  Shares if between one
         (1) year and Eighteen (18) months have passed since the Effective  Date
         and the Shares have traded at two hundred  percent (200%) of the public
         offering's price per share for twenty (20) consecutive trading days.

                  3.  None of the  Holder's  Shares  may be  released  from this
         Agreement  by the  Representative  unless at least six (6) months  have
         passed since the Effective Date.

         E. On the date the securities subject to this Agreement become "Covered
Securities," as defined under ss.18 of the Securities Act of 1933, as amended.

V.       MECHANICAL REQUIREMENTS
         -----------------------

         A.  Filing.  A  manually  signed  copy of the  Agreement  signed by all
parties to be filed with the Administrators prior to the Effective Date.

         B.  Copies.  Copies of the  Agreement  and a statement of the per share
initial  public  offering  price to be provided to the Company's  stock transfer
agent.

         C. Stock  Transfer  Orders.  Appropriate  stock  transfer  orders to be
placed with the Company's  stock transfer agent against the sale of the Holder's
Shares prior to the  expiration  of this  Agreement,  except as may otherwise be
provided in this Agreement.

VI.      MISCELLANEOUS
         -------------

         A.  Modification.  This Agreement may be modified only with the written
approval of the Administrators.

         B.  Reliance.   The  Holder   understands  that  the  Company  and  the
Underwriters  are relying  upon this  Lock-Up  Agreement  in  proceeding  toward
consummation of the offering.  The Holder further  understands that this Lock-Up
Agreement is  irrevocable  and shall be binding upon the Holder's  heirs,  legal
representatives, successors and assigns.

         C. Entire  Agreement.  This Agreement  constitutes  the full and entire
understanding  and  agreement  between the parties  with regard to the  subjects
hereof.

         D.  Counterparts.  This  Agreement  may be  executed  in any  number of
counterparts  each of which shall be  enforceable  against the parties  actually
executing  such  counterparts  and all of which  together  shall  constitute one
instrument.  Any  telecopied  signature  of a party on this  Agreement  shall be
deemed an original signature of such party for all purposes.
                                      - 4 -
<PAGE>
         IN WITNESS WHEREOF, the parties have executed this Agreement on the day
and year first above written.

                                            PREMIUM CIGARS INTERANATIONAL, INC.,




                                            ------------------------------------
                                            ------------------------------------
                                            ------------------------------------



                                            HOLDER



                                            ------------------------------------
                                            ------------------------------------
                                            ------------------------------------
                                      - 5 -

                       MASTER AGREEMENT AMONG UNDERWRITERS



                            __________________, 1997




W. B. McKee Securities, Inc.
3003 North Central Avenue, Suite 100
Phoenix, Arizona 85012

Ladies and Gentlemen:

         We understand that you may act from time to time as  Representative  of
the several  underwriters  of offerings of securities to be conducted by you. We
further   understand   that  this  Agreement  shall  apply  to  and  govern  our
participation  in any such  offerings of  securities in which we elect to act as
underwriters  after receipt from you of an  invitation by telecopy,  telegram or
other written form of communication or telephone call (confirmed  immediately in
writing)  ("Invitation  Telecopy") which will identify the issuer,  describe the
securities to be offered and state the amount of  securities to be  underwritten
by  us  (subject  to  increase  as  provided  in  the  applicable   Underwriting
Agreement).  Prior to the  commencement  of the offering,  you will notify us by
telecopy,  telegram or other  written form of  communication  or telephone  call
(confirmed  immediately in writing) of the terms of any  particular  offering of
securities ("Terms Telecopy"), it being understood that the terms and conditions
set forth herein and therein shall be applicable  only in public  offerings with
respect to which you have  expressly  informed us that such terms and conditions
shall be applicable.

         The Terms  Telecopy shall specify the price at which the securities are
to be purchased by the underwriters (or the formula for establishing the maximum
purchase  price) and certain  other  terms of the  offering,  including  without
limitation and as applicable,  the initial public offering price (or the formula
for  determining  such price),  the interest or dividend  rate (or the method by
which  such  rate  is to be  determined),  whether  the  Underwriting  Agreement
provides the  underwriters  with an option to purchase  option  securities,  the
Selected Dealer's concession, the amount of any reallowance,  the management fee
and information with respect to the trustee, if any.

         This Agreement,  as amended or supplemented by the Invitation Telecopy,
shall  become  effective  with  respect to our  participation  in an offering of
securities if you have received our acceptance of the Invitation Telecopy, which
acceptance  will  be by  telecopy,  telegram  or in  such  other  form as may be
specified  in  the   Invitation   Telecopy  and  if  you  have  not  received  a
communication  from us revoking our acceptance in the manner and within the time
period  specified  in  the  Invitation  Telecopy  or  the  Terms  Telecopy.  Our
acceptance will constitute an affirmation  that,  except as otherwise  stated in
such acceptance,  each statement included in the Underwriters' Questionnaire set
forth as Exhibit A hereto (or that you may have  otherwise  furnished  to us) is
correct.

         As used herein, "this Agreement" refers to this Agreement together with
any Invitation  Telecopy and Terms  Telecopy  (which may be combined in a single
communication),  "Company" refers to the issuer of the securities in an offering
to which this Agreement relates, "Securities" refers to those securities offered
in an offering to which this Agreement  relates,  "Option  Securities" refers to
those  securities  covered by any option  provided the  underwriters to purchase
additional securities to cover over-allotments, "you" or "Representative" refers
to W. B. McKee  Securities,  Inc.,  "Underwriter"  refers to those  underwriters
(including the
                                       -1-
<PAGE>
Representative),   our  "underwriting   obligation"  refers  to  the  amount  of
Securities that we agree in the Underwriting  Agreement to purchase,  subject to
increase as provided in the Underwriting Agreement, but without giving effect to
any  reduction  for our  portion  of any  Securities  sold  pursuant  to Delayed
Delivery  Contracts  (as defined in Section  4(b)  hereof) and "our  Securities"
refers to the Securities comprising our underwriting obligation.

         1.  Registration  Statement and Prospectus.  You will furnish to us, to
the extent made available by the Company,  copies of the registration statement,
the related  prospectus and the  amendment(s)  thereto  (excluding  exhibits but
including  any  documents  incorporated  by  reference  therein)  filed with the
Securities and Exchange Commission  ("Commission") in respect of the Securities,
and our  acceptance  of the  Invitation  Telecopy with respect to an offering of
Securities   will  serve  to  confirm   that  we  are   willing  to  accept  the
responsibility   of  an  Underwriter   thereunder  and  to  proceed  as  therein
contemplated.  Such  acceptance  will further  confirm that the statements  made
under the  heading  "Underwriting"  in the  proposed  final form of  prospectus,
insofar as they relate to us, do not contain any untrue  statement of a material
fact or omit to state  any  material  fact  required  to be  stated  therein  or
necessary  to  make  the  statements  therein  not  misleading.  As  hereinafter
mentioned,  the  "Registration  Statement"  and the  "Prospectus"  refer  to the
Registration  Statement and the  Prospectus  included as a part thereof,  in the
form in which the Registration Statement becomes effective and the form in which
the  Prospectus  is filed  pursuant to Rule 424(b) under the  Securities  Act of
1933,  as amended  ("Act")  with  respect to the  Securities.  Each  preliminary
prospectus   with  respect  to  the  Securities  is  herein  referred  to  as  a
"Preliminary  Prospectus."  You have our  consent  to the use of our name in the
Prospectus and any Preliminary Prospectus,  as one of the Underwriters.  You are
authorized,  with the approval of counsel for the Representative,  to approve on
our behalf any further  amendments or supplements to the Registration  Statement
or the Prospectus which may be necessary or appropriate.

         2. Authority. We authorize you on our behalf to negotiate the terms of,
and to execute and deliver,  an  underwriting  agreement  or purchase  agreement
among  the   Company,   the  selling   security   holders,   if  any   ("Selling
Securityholders") and the Underwriters relating to the Securities ("Underwriting
Agreement").  As used  herein the term  "Underwriting  Agreement"  includes  any
pricing  agreement  relating  to the  Securities.  We further  authorize  you to
consent  to such  changes  in or waivers  of  compliance  with the  Underwriting
Agreement as in your judgment do not materially and adversely  affect our rights
and  obligations and to execute on our behalf any  supplementary  agreement with
the Company or the Selling  Securityholders,  if any. We authorize you to act as
Representative  under this  Agreement  and, as  Representative,  to exercise all
authority and discretion vested in the Underwriters or in the  Representative by
the provisions of the Underwriting Agreement and to take such action as you deem
advisable in connection with the performance of the  Underwriting  Agreement and
this  Agreement,  and the  purchase,  carrying,  sale  and  distribution  of the
Securities. Without limiting the foregoing, we authorize you to (a) make changes
in those  who are to be  Underwriters  and in the  amount  of  Securities  to be
purchased by them,  provided  that the original  underwriting  obligation of any
Underwriter  shall not be changed without the consent of such  Underwriter,  (b)
determine all matters relating to advertising and communications with dealers or
others,  (c) extend the time within which the Registration  Statement may become
effective  by not more than 24 hours,  (d)  postpone  the  closing  date and (e)
exercise any right of cancellation or termination.

         3. Compensation. As compensation for your services as Representative in
connection  with the purchase of the Securities and the management of the public
offering thereof, we agree to pay you and we authorize you to charge our account
with an amount equal to the management fee specified in the Terms Telecopy.
                                       -2-
<PAGE>
         4. Terms of the Public Offering.

                  (a)  We  authorize  you,  as  Representative  of  the  several
Underwriters,  to  manage  the  underwriting  and  the  public  offering  of the
Securities  and to take such action in  connection  therewith  and in connection
with the  purchase,  carrying and resale of the  Securities  as you in your sole
discretion deem  appropriate or desirable.  Without  limiting the foregoing,  we
authorize you to determine (i) with respect to offerings using formula  pricing,
the initial  public  offering price and the price at which the Securities are to
be purchased in accordance with the  Underwriting  Agreement and (ii) whether to
purchase any Option  Securities and the amount, if any, of the Option Securities
to be so  purchased.  You are also  authorized to make any changes in the public
offering  price or other  terms of the  offering,  the  concession  to  Selected
Dealers (hereinafter defined) and the reallowance to dealers,  after the initial
public offering of the Securities.

         We further  authorize  you for our account to reserve,  offer for sale,
and deliver  against  payment  therefor,  such amount of  Securities  as you may
determine  to (a) various  members of the  National  Association  of  Securities
Dealers,  Inc.  ("NASD"),  including you and any of the other  Underwriters,  or
foreign  dealers who are not eligible for  membership  in the NASD and who agree
not to reoffer,  resell or deliver  the  Securities  in the United  States or to
persons  who they have  reason to believe  are  residents  of the United  States
("Selected  Dealers"),  at the public offering  price,  less a concession not in
excess of the Selected Dealers  concession set forth in the Terms Telecopy;  and
(b) institutions, trustees and individuals ("Special Purchasers"), at the public
offering  price.  Except for sales which are designated by a purchaser to be for
the account of a particular Underwriter, sales made by you to Special Purchasers
for our account shall be as nearly as practicable in the same  proportion to all
such sales as the amount which our  underwriting  obligation  bears to the total
underwriting.  Sales made by you to Selected  Dealers  for our account  shall be
approximately  in the proportion that the amount of our Securities  reserved for
such sales bears to the total Securities so reserved for sale to such dealers.

         In making direct sales of the Securities,  the several Underwriters may
allow  and the  Selected  Dealers,  if any,  may  reallow,  such  concession  or
concessions  not in excess of the amount set forth in the Terms  Telecopy (a) to
dealers who are  members of the NASD and who agree to comply with  Section 24 of
Article III of the Rules of Fair Practice of the NASD or (b) to foreign  dealers
who are not  eligible for  membership  in the NASD and who agree not to reoffer,
resell or deliver the  Securities  in the United  States or to persons whom they
have  reason to believe  are  residents  of the  United  States and who agree to
comply  with  the  NASD's   Interpretation   with  Respect  to  Free-Riding  and
Withholding,  and to comply,  as though they were a member of the NASD, with the
provisions of Sections 8, 24 and 36 of such Rules of Fair Practice and to comply
with Section 25 thereof as that Section applies to a non-member foreign dealer.

         At any time prior to the  termination of this Agreement with respect to
the Securities, any of the Securities purchased by us, which are reserved by you
for sale for our account as set forth above but not sold,  may, on our  request,
and at your discretion, be released to us for direct sale, and the Securities so
released to us shall no longer be deemed  reserved for sale by you. From time to
time prior to the  termination of this Agreement with respect to the Securities,
on your request,  we shall advise you of the amount of the Securities  remaining
unsold which were retained by or released to us for direct sale, or if any other
securities  are  delivered  to us  pursuant  to Section 8 hereof,  and,  on your
request,  we shall release to you any such securities  remaining unsold for sale
by you for our account.

         The  Underwriters  and the  Selected  Dealers  may  with  your  consent
purchase  Securities  from  and sell  Securities  to each  other  at the  public
offering  price less a concession  not in excess of the  concession  to Selected
Dealers.
                                       -3-
<PAGE>
         If  immediately  prior  to the  filing  of the  Registration  Statement
relating to the  Securities the Company was not subject to the  requirements  of
Section  13 (a) or 15 (d) of the  Securities  Exchange  Act of 1934,  as amended
("Exchange  Act"),  we will  not sell to any  account  over  which  we  exercise
discretionary authority.

                  (b)  If   contemplated   by  the  terms  of  offering  of  the
Securities,  arrangements  may be made for the sale of  Securities  pursuant  to
delayed delivery contracts between the Company and purchasers ("Delayed Delivery
Contracts").  We  authorize  you to act on our behalf in  arranging  any Delayed
Delivery  Contracts,  and we agree that all such  arrangements will be made only
through you, directly or through Selected Dealers (including Underwriters acting
as Selected Dealers), to whom you may pay a commission.

         Reservations  of  our  Securities  as  contemplated  by  the  preceding
paragraphs  of this  Section may include  reservations  of  Securities  for sale
pursuant to Delayed Delivery Contracts.  Except for sales of Securities pursuant
to Delayed  Delivery  Contracts which you determine in your sole discretion were
directed by a purchaser to a  particular  Underwriter  or were made  pursuant to
arrangements  made by a particular  Underwriter  through you,  sales of reserved
Securities  pursuant to Delayed Delivery Contracts not arranged through Selected
Dealers  shall be as nearly  as  practicable  in  proportion  to the  respective
underwriting  obligations  of the  Underwriters.  Sales of  reserved  Securities
pursuant to Delayed Delivery  Contracts  arranged through Selected Dealers shall
be as nearly as  practicable  in proportion to the  respective  reservations  of
Securities as you may determine.

         The total amount of  Securities  to be  purchased  by the  Underwriters
pursuant to the  Underwriting  Agreement will be reduced by any Securities  sold
pursuant to Delayed Delivery Contracts ("Contract  Securities"),  and the amount
of  Securities  to be  purchased by us will be reduced by the amount of Contract
Securities  which you determine were sold pursuant to arrangements  made for our
account as contemplated by the preceding paragraph of this Section.

         The fee payable by the Company to Underwriters with respect to Contract
Securities  shall be credited  to our account  based upon the amount of Contract
Securities attributed to us as specified in the preceding paragraph.

         If the amount of Contract  Securities  attributed to us plus the amount
of other  Securities  sold by us or for our  account  exceeds  our  underwriting
obligation,  there shall be credited to us with respect to such excess amount of
Securities  only the amount of the  commission  payable to  Selected  Dealers in
respect of Contract Securities.

         The  commissions  payable  to  Selected  Dealers in respect of sales of
Contract  Securities  arranged through them shall be charged to each Underwriter
in the proportion  which the amount of Securities of such  Underwriter  reserved
and sold  pursuant  to Delayed  Delivery  Contracts  arranged  through  Selected
Dealers bears to the total Securities so reserved and sold.

         After, and only after, advice from you that the Securities are released
for public offering, will we offer to the public in conformity with the terms of
the  offering as set forth in the  Prospectus  or any  amendment  or  supplement
thereto  such of the  Securities  to be purchased by us as you advise us are not
reserved.

         We will comply with any and all restrictions  which may be set forth in
the invitation.  The initial public advertisement with respect to the Securities
shall  appear  on  such  date,  and  shall  include  the  names  of  such of the
Underwriters, as you may determine.

         5. Additional  Provisions  Regarding  Sales.  Any Securities sold by us
(otherwise  than through you) which you purchase in the open market or otherwise
prior to the termination of this Agreement as provided
                                       -4-
<PAGE>
in Section 9,  shall be  repurchased  by us on demand at the cost to you of such
purchase plus commissions,  taxes on redelivery, accrued interest and dividends.
Securities  delivered on such repurchase need not be the identical Securities so
purchased. In lieu of such repurchase, you may, in your discretion, sell for our
account the Securities so purchased and debit or credit our account for the loss
of profit  resulting from such sale, or charge our account with an amount not in
excess of the Selected Dealers' concession with respect to such Securities.

         Sales of Securities  among the Underwriters may be made with your prior
consent or as you may deem advisable for state securities law purposes.

         In  connection  with  offers to sell and sales of  Securities,  we will
comply  with all  applicable  laws and all  applicable  rules,  regulations  and
interpretations of all governmental agencies and self-regulatory organizations.

         6. Payment and  Delivery.  At or before such time, on such dates and at
such places as you may specify in the  Invitation  Telecopy,  we will deliver to
you or your agent, wire funds, or a certified or bank cashier's check payable to
the order of W. B.  McKee  Securities,  Inc.,  in an  amount  equal to the gross
initial  public  offering  price.  You  agree  to pay us the  Selected  Dealers'
concession in accordance with this Agreement and the Invitation Telecopy,  along
with all  accrued  simple  interest  thereon at the Prime Rate then in effect as
referenced by Bank One,  Arizona,  NA, within 45 days of the termination of this
Agreement.  We  authorize  you to make  payment for our account of the  purchase
price for the  Securities to be purchased by us against  delivery to you of such
Securities  (which may be in temporary  form),  and the difference  between such
purchase price of the  Securities  and the amount of our funds  delivered to you
therefor  shall  be  credited  to  our  account.  You  shall  deliver  to us the
Securities  retained  by us for direct  sale as soon as  practicable  after your
receipt of the Securities.

         We agree that delivery of any Securities  purchased by us shall be made
through  the  facilities  of the  Depository  Trust  Company  if we are a member
thereof,  unless we are otherwise notified by you in your discretion.  If we are
not a member  of the  Depository  Trust  Company,  such  delivery  shall be made
through  a  correspondent  who is such a  member,  if we  shall  have  furnished
instructions to you naming such correspondent,  unless we are otherwise notified
by you in your discretion.

         We  authorize  you to hold and deliver to Selected  Dealers and Special
Purchasers  against  payment the portion of our  Securities  reserved by you for
offering to them.  Upon  receiving  payment for the  Securities  so sold for our
account,  you will remit to us promptly an amount  equal to either the  purchase
price stated in the Underwriting Agreement or the net sales proceeds, as you may
elect.

         In  connection  with the  purchase or  carrying  for our account of any
Securities under this Agreement or the Underwriting Agreement, we authorize you,
in your  discretion,  to  advance  your  own  funds  for  our  account,  or,  as
Representative,  to arrange and make loans on our behalf and for our account and
to execute  and  deliver  any notes or other  instruments  and hold or pledge as
security any of our Securities, or any securities acquired pursuant to Section 8
hereof,  as may be necessary or advisable in your discretion.  Our obligation in
respect to any such loans  shall be several and not joint.  Any lending  bank is
hereby  authorized to rely upon your instructions in all matters relating to any
such loans.

         You may deliver to us from time to time,  for carrying  purposes  only,
any  Securities  reserved  but which  have not been  sold or paid  for.  We will
redeliver  to you on demand  any  Securities  so  delivered  to us for  carrying
purposes.

         7. Allocation of Expenses.  We agree to pay and authorize you to charge
our account with all transfer taxes on sales made by you for our account and our
proportionate share, based upon our underwriting
                                       -5-
<PAGE>
obligation,  of all  other  expenses  incurred  by you  under  the terms of this
Agreement  and the  Underwriting  Agreement.  With  respect to the  offering  of
Securities   pursuant  to  this  Agreement,   the  respective  accounts  of  the
Underwriters  shall be settled as promptly as practicable  after the termination
of this Agreement  designated in Section 10(b). Your determination of the amount
and  the  allocation  of any  such  charges  or  expenses  shall  be  final  and
conclusive.

         We  authorize  you to  charge  our  account  for any  and all  expenses
incurred by you in  connection  with the purchase and sale of the  Securities or
preparations  therefor.  We agree that all expenses of a general nature incurred
by you shall be borne by us based upon our respective underwriting  obligations.
You may at any time make partial  distributions  of credit  balances or call for
payment of debit balances.  Any of our funds in your hands may be held with your
general  funds  without   accountability  for  interest.   Notwithstanding   any
settlement, we will remain liable for any taxes on transfers for our account. In
the event we fail to fulfill our obligation  hereunder,  the expenses chargeable
to us  pursuant  to this  agreement  and  not  paid,  as well as any  additional
expenses   arising  from  such  default,   may  be  charged  against  the  other
underwriters  not so  defaulting  in the same  proportions  as their  respective
underwriting  obligations,  without,  however,  relieving us from our  liability
therefor.  Your ascertainment of all expenses and apportionment thereof shall be
conclusive.

         8.  Stabilization  and  Other  Matters.   We  authorize  you,  in  your
discretion,  to make purchases and sales of Securities,  any other securities of
the Company of the same class and series,  any  securities  of the Company  into
which the Securities are  convertible and any securities of the Company that you
may  specify in  writing,  in the open  market or  otherwise,  for long or short
account,  on  such  terms  and at  such  prices  as you  may  determine,  and to
over-allot in arranging sales of Securities.  It is understood that you may have
made purchases of outstanding securities of the Company for stabilizing purposes
prior to the time when this Agreement became binding upon us with respect to the
offering of the Securities,  and we agree that any securities so purchased shall
be  treated  as  having  been  purchased  for  the  respective  accounts  of the
Underwriters pursuant to the foregoing authorization.  We authorize you to cover
any short position incurred pursuant to this Section by purchasing securities on
such terms and in such  manner as you deem  advisable.  At no time shall our net
commitment either for long or short accounts (except for  over-allotments  which
may be  covered  by the  purchase  of Option  Securities)  under  the  foregoing
provisions  of this Section  exceed an amount equal to fifteen  percent (15%) of
our  underwriting  obligation  as  it  relates  to  the  aggregate  underwriting
obligations of all Underwriters.  On demand, we will take up and pay for at cost
any  securities  so  purchased  and  deliver any of said  securities  so sold or
overallotted for our account,  and if any other Underwriter shall fail to comply
with such a demand, we will assume our proportionate  share of such obligations,
based upon our underwriting  obligation as related to the aggregate underwriting
obligations of all non-defaulting Underwriters, without, however, relieving such
defaulting  Underwriter  from its  liability  therefor.  The  existence  of this
provision is no assurance that the price of the  Securities or other  securities
of the Company will be stabilized or that stabilizing,  if commenced, may not be
discontinued at any time.

         We agree to  advise  you from time to time  upon  your  request  of the
amount of our  Securities  retained  by us  remaining  unsold and will upon your
request sell to you for the accounts of one or more of the several  Underwriters
such amount of such Securities as you may designate at such price, not less than
the public offering price less the  Underwriter's  Discount  concession nor more
than the initial public offering price, as you may determine.

         If prior to the  termination of this  Agreement,  you shall purchase or
contract to purchase any of the Securities which were sold by us (otherwise than
through you) pursuant to this Agreement, in your discretion you may (a) sell for
our account the  Securities so purchased and debit or credit our account for the
loss or profit  resulting  from such sale, (b) charge our account with an amount
equal to the Underwriter's  Discount with respect thereto and credit such amount
against the cost thereof or (c) require us to  repurchase  such  Securities at a
price equal to the total cost of such  purchase  made by you as  Representative,
including discount and
                                       -6-
<PAGE>
commissions,  if any, and transfer tax on the redelivery.  Certificates  for the
Securities   delivered  on  such   repurchase  need  not  be  identical  to  the
certificates so purchased by you.

         We understand that, in the event that you effect stabilization pursuant
to this Section, you will notify us promptly of the date and time when the first
stabilizing  purchase  is  effected  and the date and time when  stabilizing  is
terminated.  We agree  that  stabilizing  by us may be  effected  only  with the
consent  of W. B.  McKee  Securities,  Inc.,  and we will  furnish  W. B.  McKee
Securities,   Inc.  with  such   information   and  reports   relating  to  such
stabilization  as are required by the rules and  regulations  of the  Commission
under the Exchange Act.

         We   authorize   you,  in  your  sole   discretion,   to  exercise  any
over-allotment  option in whole or in part or to cancel the same at such time as
you may determine.  To the extent,  if at all, that you exercise such option, we
agree to take down and pay for our  portion  of such  Option  Securities  in the
proportion  that  our   underwriting   obligation   bears  to  the  underwriting
obligations of all Underwriters.  You will advise us of the amount of our Option
Securities, and we will offer such Option Securities to the public in conformity
with the terms of the offering set forth in the Prospectus.

         9.  Open  Market  Transactions.  We  and  you  agree  that,  until  the
termination  of the provisions of this Section of this Agreement with respect to
the  Securities,  neither  we nor  you  will  make  purchases  or  sales  of the
Securities or securities  exchangeable  for,  convertible  into, or  exercisable
against  the  Securities,  any  security  of the same  class  and  series as the
Securities  and any  right to  purchase  the  Securities  or any such  security,
including  trading in any put or call option on any such security other than (a)
as provided for in this Agreement or in the  Underwriting  Agreement or (b) as a
broker in executing unsolicited orders.

         We  represent  that  we  have  not   participated  in  any  transaction
prohibited  by the preceding  paragraph  and that we have at all times  complied
with the provisions of Rule 10b-6 of the  Commission  applicable to the offering
of the Securities.

         10. Termination and Settlement.

                  (a) This  Agreement may be terminated by any party hereto upon
five (5) business days' written notice to the other parties; provided,  however,
that as to any notice received after this Agreement shall have become effective,
as  provided  in the third  paragraph  of this  Agreement,  with  respect to any
offering of Securities,  this Agreement shall remain in full force and effect as
to such offering of Securities and shall terminate with respect to such offering
and all previous offerings in accordance with the provisions of paragraph (b) of
this Section.

                  (b) With respect to each  offering of  Securities  pursuant to
this Agreement,  this Agreement  shall terminate  forty-five (45) days after the
initial public offering date of the  Securities,  or at such earlier date as you
may determine in your discretion, or may be extended by you, in your discretion,
for an  additional  period or periods  not  exceeding  fifteen  (15) days in the
aggregate,  in each case, except as otherwise  provided herein. You may, in your
discretion,  on notice to us prior to such time terminate the  effectiveness  of
Section 9 of this Agreement.

         Upon  termination of this Agreement with respect to the offering of the
Securities, or prior thereto at your discretion,  you shall deliver to us any of
the Securities purchased by us from the Company and the Selling Securityholders,
if any,  and held by you for sale for our  account but not sold and paid for and
any  other  securities  of the  Company  which  are held by you for our  account
pursuant to the provisions of Section 9 hereof.
                                       -7-
<PAGE>
         As promptly as possible  after the  termination  of this Agreement with
respect to the offering of the Securities, the accounts arising pursuant thereto
shall be settled and paid. The determination by you of the amounts to be paid to
or by us hereunder shall be final and conclusive.

                  (c)   Notwithstanding   anything  in  this  Agreement  to  the
contrary,  our  obligations  under  Section  7,  13 and  14  shall  survive  the
termination of this Agreement pursuant to paragraph (a) or (b) of this Section.

         11. Default by Underwriter.  Default by one or more Underwriters  under
counterparts  to this  Agreement  executed  by such  Underwriters  or under  the
Underwriting  Agreement  will not  release  the other  Underwriters  from  their
obligations or affect the liability of any  defaulting  Underwriter to the other
Underwriters  for  damages   resulting  from  such  default.   If  one  or  more
Underwriters default under the Underwriting  Agreement,  you may arrange for the
purchase by one or more  non-defaulting  Underwriters of Securities not taken up
by the  defaulting  Underwriter  or  Underwriters  and we will, at your request,
increase pro rata with the other  non-defaulting  Underwriters the amount of our
underwriting  obligation  by an amount not  exceeding  ten percent  (10%) of our
underwriting obligation with respect to the Securities.

         12. Legal  Qualifications.  You shall inform us, upon  request,  of the
states and other jurisdictions of the United States in which it is believed that
the Securities are qualified for sale under, or are exempt from the requirements
of, their  respective  securities  laws, but you assume no  responsibility  with
respect  to our right or the right of any  Underwriter  or other  person to sell
Securities in any  jurisdiction.  You are authorized to file with the Department
of State of the State of New York a Further  State  Notice  with  respect to the
Securities,  if you determine to sell any of the Securities in New York and if a
Further State Notice shall be necessary.

         If we propose to offer  Securities  outside of the United  States,  its
territories or its possessions, we shall so notify you and designate the nations
in which such offering is proposed,  and we will take, at our own expense,  such
action,  if any, as may be  necessary  to comply  with the laws of each  foreign
jurisdiction in which we propose to offer Securities.

         13.  Liability  of  Representative.  You  shall be  under no  liability
(except for your own want of good faith and for obligations expressly assumed by
you  hereunder) for or in respect of: the validity or value of, or title to, any
of the Securities;  the form of, or the statements contained in, or the validity
of, the Registration Statement, any Preliminary Prospectus,  the Prospectus,  or
any  amendment  or  supplement  thereto,  or any other  letters  or  instruments
executed by or on behalf of the  Company,  any Selling  Securityholder  or other
persons;  the form or validity of the Underwriting  Agreement or this Agreement;
the delivery of the  Securities;  the  performance  by the Company,  the Selling
Securityholders  or others of any  agreement on its or their part; or any matter
in connection  with any of the foregoing.  Nothing in this Section 13,  however,
shall be deemed to relieve you from any liability imposed by the Act.

         14.  Indemnification  and Claims. We agree to indemnify,  hold harmless
and reimburse each other Underwriter,  their respective  affiliates,  directors,
officers,   employees,  agents,  counsel,   representatives,   and  participants
(collectively,  "Underwriter Parties") to the extent, and upon the terms that we
will  agree,  as  one of the  Underwriters,  to  indemnify,  hold  harmless  and
reimburse the Company,  the Selling  Securityholders,  if any, and certain other
persons pursuant to the Underwriting  Agreement.  This indemnity agreement shall
remain in full force and effect  regardless of any  investigation  made by or on
behalf of such other Underwriter Parties or any statement made to the Commission
as to the results thereof.

         In the event  that at any time any  person  other  than an  Underwriter
Party asserts a claim against one or more of the  Underwriters or against you as
Representative of the Underwriters arising out of an alleged untrue
                                       -8-
<PAGE>
statement or omission in the Registration Statement,  any Preliminary Prospectus
or  the  Prospectus  or  any  amendment  or  supplement   thereto  or  documents
incorporated by reference therein or relating to any transaction contemplated by
this  Agreement,  we authorize  you to make such  investigation,  to retain such
counsel  for the  Underwriters  and to take such  action in the  defense of such
claim as you may deem necessary or advisable. You may settle such claim with the
approval  of a  majority  in  interest  of the  Underwriters.  We  will  pay our
proportionate  share (based upon our  underwriting  obligation)  of all expenses
incurred  by  you,   including   the  fees  and  expenses  of  counsel  for  the
Underwriters,  in  investigating  and  defending  against  such  claim  and  our
proportionate  share of the aggregate  liability incurred by all Underwriters in
respect  of such claim  after  deducting  any  contribution  or  indemnification
obtained  pursuant to the  Underwriting  Agreement,  or otherwise,  from persons
other than  Underwriters,  whether  such  liability  is the result of a judgment
against one or more of the Underwriters or the result of any such settlement. We
and any other  Underwriter  may retain  separate  counsel at our own expense.  A
claim  against or  liability  incurred by a person who  controls an  Underwriter
shall be deemed to have been made  against or incurred by such  Underwriter.  In
the event of default by us in respect  of our  obligations  under this  Section,
each  non-defaulting  Underwriter  shall assume its  proportionate  share of our
obligations without relieving us of our liability hereunder.

         15.  Distribution  of Prospectuses  and Other Matters.  We are familiar
with  Release  No. 4968 under the Act and Rule 15c2-8  under the  Exchange  Act,
relating to the  distribution  of  preliminary  and final  prospectuses,  and we
confirm that we will comply therewith,  to the extent applicable,  in connection
with any sale of Securities.  You shall cause to be made available to us, to the
extent  made  available  to you by the  Company,  such  number  of copies of the
Prospectus and any  Preliminary  Prospectuses  as we may reasonably  request for
purposes  contemplated  by the  Exchange  Act  and  the  rules  and  regulations
thereunder.

         We agree to keep an  accurate  record  of the  distribution  (including
dates,  number of copies and  persons  to whom  sent) by us of the  Registration
Statement,  any amendment  thereto and any related  Preliminary  Prospectus  and
supplement thereto and also agree, upon request by W. B. McKee Securities,  Inc.
to furnish  promptly to the persons who received copies of the above,  copies of
any  subsequent   amendment  to  the  Registration   Statement  or  any  revised
Preliminary  Prospectus or any revised Preliminary  Prospectus  supplement or of
any memorandum furnished to us outlining changes in any such document.

         16. Miscellaneous. Nothing in this Agreement shall constitute you or us
partners or joint  venturers  with you, or with the other  Underwriters  and the
obligations of each of you,  ourselves and of each of the other Underwriters are
several  and not  joint.  We  elect  to be  excluded  from  the  application  of
Subchapter  K, Chapter 1,  Subtitle A, of the Internal  Revenue Code of 1986, as
amended.

         Your  authority  under  this  Agreement  and  under  the   Underwriting
Agreement as  Representative  may be exercised solely by W. B. McKee Securities,
Inc.

         Any notice from you to us shall be deemed duly given if hand-delivered,
telecopied,  telegraphed or telephoned (and confirmed immediately in writing) to
us at the address  set forth in the Terms  Telecopy to us. Any notice from us to
you shall be deemed duly given if  hand-delivered,  telecopied,  telegraphed  or
telephoned  (and confirmed  immediately  in writing) to W. B. McKee  Securities,
Inc., 3003 North Central Avenue, Suite 100, Phoenix, Arizona 85012, Attention:
Mark Jazwin.

         We confirm that we are actually  engaged in the  investment  banking or
securities  business and are either (a) a member of the NASD and our  commitment
to purchase shares pursuant to the  Underwriting  Agreement will not result in a
violation of the financial  responsibility  requirements  of Rule 15c-3-1 of the
Commission,  or of  any  similar  provisions  of  any  applicable  rules  of any
securities  exchange to which we are subject or of any restriction  imposed upon
us by any such exchange or any  governmental  authority or (b) a foreign  dealer
not  eligible  for  membership  in the NASD who  hereby  agrees to make no sales
within the United States, its
                                       -9-
<PAGE>
territories  or its  possessions  (except  that we may  participate  in sales to
Special  Purchasers  under  Section 4 hereof)  or to  persons  who are  citizens
thereof or resident  therein.  In making sales of  Securities,  if we are such a
member,  we agree to comply with all  applicable  rules of the NASD,  including,
without  limitation,  the NASD's  Interpretation with Respect to Free-Riding and
Withholding  and Section 24 of Article III of the NASD's Rules of Fair Practice,
or, if we are such a foreign dealer, we agree to comply with such Interpretation
and  Sections  8, 24 and 36 of such  Article as though we were such a member and
Section 25 of such  Article as that  Section  applies  to a  non-member  foreign
dealer.

         This Agreement in all respects shall be governed by the laws of Arizona
and shall inure to the benefit of and be binding upon the  successors,  assigns,
executors and  administrators  of the parties hereto. It is being executed by us
and  delivered  to you,  in  duplicate,  and we  request  that  you  confirm  by
signature, in the space provided below, and return one copy to us.

                                 Very truly yours,


                                 -----------------------------------------------
                    (Name of Firm exactly as it should appear
                 in any Registration Statement or advertisement)


                                 By
                                   ---------------------------------------------

                                 Name:
                                      ------------------------------------------

                                 Title:
                                       -----------------------------------------

                                 Address:
                                         ---------------------------------------

                                 -----------------------------------------------


                                Telephone:  (____)
                                                  ------------------------------

                                Telecopier: (____)
                                                  ------------------------------


Confirmed as of the date first above written:

W. B. McKEE SECURITIES, INC.


By:
   ---------------------------------
         Mark Jazwin

                                      -10-

                       PREMIUM CIGARS INTERNATIONAL, LTD.

                           SELECTED DEALERS AGREEMENT




                                                     _____________________, 1997





Ladies and Gentlemen:

         1. We, as  representative  ("Representative")  named in the  Prospectus
dated  ___________,  1997  ("Prospectus")  are offering for sale an aggregate of
1,900,000  shares of common  stock,  no par value  ("Common  Stock")  of Premium
Cigars International,  Ltd., an Arizona corporation ("Company").  The shares are
herein  referred to as the "Firm  Shares." In  addition,  we are  offering up to
285,000   additional   shares  of  Common  Stock  ("Option   Shares")  to  cover
over-allotments.  The Firm Shares and the Option Shares are hereinafter referred
to as the  "Securities." The Securities and the terms under which they are to be
offered for sale by the  Representative  are more particularly  described in the
Prospectus.

         2. The Securities are to be offered to the public by the Representative
at the  price  per Unit  indicated  in our  purchase  wire  (herein  called  the
"Offering  Price"),  in  accordance  with the terms of the offering  thereof set
forth in the Prospectus.

         3. The Representative is offering,  subject to the terms and conditions
hereof,  a portion of the Securities for sale to certain dealers  ("Dealers") as
principals  at the  full  Offering  Price,  with  later  payment  to you for the
concession  and any accrued  interest  thereon.  The offering of  Securities  to
Dealers  may  be  made  on the  basis  of  reservations  or  allotments  against
subscriptions.  We will advise you by  telecopies of the method and terms of the
offering. Acceptance of any reserved Securities received at the offices of W. B.
McKee Securities, Inc. in Phoenix, Arizona, after the time specified therefor in
the telecopy, and any subscriptions for Securities, will be subject to rejection
in whole or in part.  Subscription books may be closed by us at any time without
notice and the right is reserved to reject any subscription in whole or in part.
Upon receipt of the aforementioned telecopy, the Securities purchased by you may
be re-offered  to the public in conformity  with the terms of offering set forth
in the  Prospectus.  You  may,  in  accordance  with the  rules of the  National
Association  of  Securities  Dealers,  Inc.  ("NASD")  allow a discount from the
Offering  Price of not more than the amount  indicated in our purchase wire with
respect to Securities sold by you to any other dealer or broker. Dealers must be
either  (i)  members in good  standing  of the NASD or (ii)  dealers  with their
principal places of business located outside the United States,  its territories
and its  possessions  and  not  registered  as  brokers  or  dealers  under  the
Securities  Exchange Act of 1934, as amended  ("Exchange  Act"), who have agreed
not to make  any  sales  within  the  United  States,  its  territories  and its
possessions  or to  persons  who are  nationals  thereof or  residents  therein.
Dealers must also agree to comply with the  provisions  of Rule 2740 of the NASD
Conduct  Rules,  and, if any such dealer is a foreign dealer and not a member of
the NASD,  such foreign  dealer must also comply with the NASD's  Interpretation
with Respect to Free-Riding  and  Withholding,  and with the provisions of Rules
2730 and
                                       -1-
<PAGE>
2750 of such Conduct Rules, as though it were a member of the NASD and to comply
with Rule 2420 thereof as that Rule applies to non-member foreign dealers.  Each
of the underwriters has agreed that, during the term of this Agreement,  it will
be governed by the terms and conditions hereof.

         4. On behalf of the several underwriters we shall act as Representative
under this Agreement and shall have full authority to take such action as we may
deem  advisable in respect of all matters  pertaining to the public  offering of
the Securities.

         5. If you desire to purchase any of the  Securities,  your  application
should reach us promptly by  telephone  or telecopy at the office of W.B.  McKee
Securities,  Inc., 3003 North Central Avenue, Suite 100, Phoenix, Arizona 85012,
telephone number (602) 954-7365, fax number (602) 266-5774,  Attention:  Gary J.
Sherman.  We reserve the right to reject  subscriptions  in whole or in part, to
make allotments and to close the subscription  books at any time without notice.
The number of Securities allotted to you will be confirmed, subject to the terms
and conditions of this Agreement.

         6. The privilege of  subscribing  for the Securities is extended to you
on  behalf of the  Representative  as it may  lawfully  sell the  Securities  to
dealers in your state or other jurisdictions.

         7. With respect to purchase and sale:

                  a. Offering.  Any Securities  purchased by you under the terms
of this Agreement may be immediately re-offered to the public in accordance with
the terms of the  offering  thereof  set  forth  herein  and in the  Prospectus,
subject  to the  securities  or blue sky  laws of the  various  states  or other
jurisdictions.  Neither you nor any other  person is or has been  authorized  to
give any information or to make any representations in connection with the sales
of Securities other than as contained in the Prospectus.

                  b. Penalty Bid. If you have received  Securities  purchased by
you pursuant to this Agreement,  which prior to the later of (i) the termination
of the  effectiveness  of this  Agreement  with  respect to the offering of such
Securities;  or (ii) the covering by the  Representative  of any short  position
created  by  the   Representative  in  connection  with  the  offering  of  such
Securities,  the Representative may have purchased or contracted to purchase for
the account of any Dealer  (whether such  Securities have been sold or loaned by
you), then you agree to pay the Representative on demand for the accounts of the
several underwriters an amount equal to the Selected Dealers' concession and, in
addition,  the  Representative  may charge you with any broker's  commission and
transfer  tax paid in  connection  with such  purchase or contract to  purchase.
Securities  delivered on such repurchases  need not be the identical  Securities
originally  purchased.  With respect to any such  repurchased  Securities  as to
which you have not yet received,  you shall be responsible for any such broker's
commission and transfer tax and the Representative shall not be obligated to pay
any Selected Dealers' concession as to such Securities.

                  c. Accounting for Allotment.  You agree to advise us from time
to time,  upon request,  of the number of Securities  purchased by you hereunder
and remaining unsold at the time of such request, and if in our opinion any such
Securities  shall be  needed to make  delivery  of the  Securities  sold for the
account of the Representative, you will, forthwith upon our request, grant to us
for the account or accounts of any Dealer the right,  exercisable promptly after
receipt of notice from you that such right has been granted, to purchase, at the
Public  Offering  Price less the selling  concession  or such part thereof as we
shall  determine,  such  number of  Securities  owned by you as shall  have been
specified in our request.
                                       -2-
<PAGE>
                  d. Expenses. No expenses shall be charged to Selected Dealers.
A single  transfer  tax,  if  payable,  upon the sale of the  Securities  by the
Representative  to you will be paid when such  Securities  are delivered to you.
However,  you shall pay any transfer tax on sales of  Securities  by you and you
shall pay your  proportionate  share of any  transfer tax (other than the single
transfer tax described  above) in the event that any such tax shall from time to
time be assessed against you and other Selected Dealers as a group or otherwise.

         8. The provisions of Section 7 hereof will terminate when we shall have
determined  that the public  offering of the  Securities  has been completed and
upon  telecopied  notice to you of such  termination,  but,  if not  theretofore
terminated,  they will  terminate  at the close of business  on the  forty-fifth
(45th)  full  business  day after the date of the  final  Prospectus;  provided,
however,  that we shall have the right to extend such  provisions  for a further
period  or  periods,  not  exceeding  fifteen  (15)  full  business  days in the
aggregate upon notice to you.

         9. On  becoming a Selected  Dealer,  and in  offering  and  selling the
Securities,  you agree to comply  with all the  applicable  requirements  of the
Securities  Act of 1933,  as amended  ("1933  Act"),  and the Exchange  Act. You
confirm to you are familiar  with Rule 15c2-8 under the Exchange Act relating to
the  distribution  of preliminary  and final  prospectuses  for securities of an
issuer  (whether or not the issuer is subject to the reporting  requirements  of
Sections 13 or 15(d) of the Exchange Act) and confirm that you have complied and
will comply therewith. We hereby confirm that we will make available to you such
number of copies of the  Prospectus  (as  amended  or  supplemented)  as you may
reasonably request for the purposes contemplated by the 1933 Act or the Exchange
Act, or the rules and regulations thereunder.

         10. For the purpose of  stabilizing  the market in the  Securities,  we
have been  authorized  to  over-allot,  and to make  purchases  and sales of the
Securities of the Company.

         11. You agree not to bid for,  purchase,  attempt  to induce  others to
purchase,  or  sell,  directly  or  indirectly,  any  Securities,  or any  other
securities  of the Issuer of the same class and series as the  Securities or any
other securities of the Issuer or the right or option to purchase any securities
of the Issuer or any guarantor of the Securities,  except as brokers pursuant to
unsolicited orders and as otherwise  provided in this Agreement.  You also agree
not to effect or attempt to induce others to effect, directly or indirectly, any
transactions  in or relating  to put or call  options on any  securities  of the
Issuer,  except to the extent  permitted by Rule 10b-6 under the Exchange Act as
interpreted by the Securities and Exchange Commission.

         12. Upon  application,  you will be informed as to the states and other
jurisdictions  in  which we have  been  advised  that he  Securities  have  been
qualified for sale (or are exempt from such qualification)  under the respective
securities  or blue sky laws of such  states  and other  jurisdictions,  but the
Representative  does not assume any obligation or responsibility as to the right
of any Selected Dealer to sell the Securities in any state or other jurisdiction
or as to the eligibility of the Securities for sale therein.

         13. No Selected  Dealer is  authorized  to act as our agent or as agent
for the Representative,  or otherwise to act on behalf of the Representative, in
offering or selling the  Securities  to the public or  otherwise  to furnish any
information or make any representation except as contained in the Prospectus.

         14.  Nothing will  constitute  the Selected  Dealers an  association or
other separate  entity or partners with the  Representative  or with each other,
but you will be responsible for your share of any
                                       -3-
<PAGE>
liability or expense based on any claim to the  contrary.  We shall not be under
any  liability  for or in  respect  of the  value  or  validity  of  form of the
Securities, the delivery of the certificates for the Securities, the performance
by anyone of any agreement on its part, the  qualification of the Securities for
sale  under  the laws of any  jurisdiction,  or for or in  respect  of any other
matter  relating  to this  Agreement,  except  for  lack of good  faith  and for
obligations  expressly  assumed by us in this Agreement and no obligation on our
part shall be implied herefrom.  The foregoing  provisions shall not be deemed a
waiver of any liability imposed under the 1933 Act or the Exchange Act.

         15.  Securities  sold to you  hereunder  shall be paid for in an amount
equal to the initial public offering price therefor,  with the Selected Dealers'
concession  and  simple  interest  thereon  at the Prime  Rate then in effect as
referenced by Bank One, Arizona, NA, paid to you by the Representative within 45
days of the termination of this Agreement, at 9:00 a.m., M.S.T., Phoenix time on
the date on which the  Dealers  are  required  to  purchase  the  Securities  by
delivery to the  Representative at the offices of W. B. McKee Securities,  Inc.,
3003 North Central Avenue, Suite 100, Phoenix,  Arizona 85012,  telephone number
(602)  954-7365,  fax number (602)  266-5774,  in current  clearing house funds,
payable to the order of W. B. McKee Securities,  Inc. for the benefit of Premium
Cigars International,  Ltd.. Delivery of certificates for the Securities will be
made after closing of the  offering.  If you are a member of, or clear through a
member of, the  Depository  Trust Company  ("DTC"),  we may, in our  discretion,
delivery your Securities through the facilities of DTC.

                  Payment for  Securities  purchased by you is to be made at the
initial public Offering  Price,  with the Selected  Dealers'  concession and any
interest thereon to which you may be entitled will be paid to you upon the later
to occur of i) the  termination  of the  effectiveness  of this  Agreement  with
respect  to the  offering  of  such  Securities;  or  ii)  the  covering  by the
Representative of any short position created by the Representative in connection
with the offering of such Securities.

         16. Notices to the Representative  should be addressed in care of W. B.
McKee Securities,  Inc., 3003 North Central Avenue, Suite 100, Phoenix,  Arizona
85012,  telephone number (602) 954-7365,  fax number (602) 266-5774,  Attention:
Gary J.  Sherman.  Notices  to you shall be  deemed  to have been duly  given if
telegraphed or mailed to you at the address to which this letter is addressed.

         17. If you desire to purchase  any of the  Securities  on the terms and
conditions  set forth herein,  please  confirm your  application  by signing and
returning to us your  confirmation on the duplicate copy of this letter enclosed
herewith, even though you may have previously advised us thereof by telephone or
telecopy. Our signature hereon may be by facsimile.
                                       -4-
<PAGE>
                                       Sincerely yours,

                          W. B. MCKEE SECURITIES, INC.


                                       By
                                         --------------------------------------
                                           Gary J. Sherman
                                           President



                                       -5-
<PAGE>
W. B. McKee Securities, Inc.
3003 North Central Avenue
Suite 100
Phoenix, Arizona  85012

Dear Sirs:

         We  hereby  subscribe  for  ________________________________  shares of
Common Stock, no par value, of Premium Cigars International, Ltd. ("Securities")
in accordance with the terms and conditions  stated in the foregoing  letter. We
hereby acknowledge  receipt of the Prospectus referred to in the first paragraph
thereof  relating to said  Securities.  We further state that in purchasing said
Securities  we have  relied  upon the  Prospectus  and  upon no other  statement
whatsoever,  whether  written or oral. We confirm that we are a dealer  actually
engaged in the investment banking or securities  business and that we are either
(i) a member in good  standing of the NASD or (ii) a dealer  with its  principal
place of business  located  outside the United States,  its  territories and its
possessions  and not  registered  as a broker  or dealer  under  the  Securities
Exchange Act of 1934,  who hereby agrees not to make any sales within the United
States, its territories or its possessions or to persons who are nationals there
or residents therein. We hereby agree to comply with the provisions of Rule 2740
of the NASD Conduct  Rules,  and if we are a foreign  dealer and not a member of
the NASD, we also agree to comply with the NASD's Interpretation with Respect to
Free-Riding and  Withholding,  and with the provisions of Rules 2730 and 2750 of
such Conduct  Rules,  as though we were a member of the NASD, and to comply with
Rule 2420 thereof as that Rule applies to non-member foreign dealers.



                                   --------------------------------------------
                       (Please type or print name of firm)



                                   --------------------------------------------

                                   --------------------------------------------
                     (Please type or print address of firm)



                                   By
                                     ------------------------------------------

                                   Its
                                      -----------------------------------------

                                       -6-
<PAGE>
Please  complete  and return  with one  executed  copy of the  Selected  Dealers
Agreement.


Firm Name:
          ------------------------------------------
Address:
                  Street:
                         ---------------------------
                  City:
                       -----------------------------
                  State:
                        ----------------------------
                  Zip Code:
                           -------------------------
Phone Number:
             -----------------------------
Fax Number:
           -------------------------------
Contact Person:
               ---------------------------
Tax I.D. #:
           -------------------------------
DTC#:
     -------------------------------------
ABA #:
      ------------------------------------
Corporate Delivery Instructions:
                                   -----------------

                                   -----------------

Government Delivery Instructions:
                                   -----------------

                                   -----------------

                                       -7-

DRAFT
July 25, 1997

                       PREMIUM CIGARS INTERNATIONAL, LTD.

                                LOCK-UP AGREEMENT

         This Lock-Up  Agreement  ("Agreement")  is entered into as of July ___,
1997, by and between PREMIUM CIGARS INTERNATIONAL,  INC., an Arizona corporation
(the "Company"), and _________________________, a(n)________________("Holder").

         WHEREAS,  the Holder  understands that W.B. McKee Securities,  Inc., as
the  representative  ("Representative")  proposes to enter into an  Underwriting
Agreement   on   behalf  of  the   several   Underwriters   (collectively,   the
"Underwriters") with the Company providing for an initial public offering of the
Common Stock of the Company (the "Shares") pursuant to a Registration  Statement
on Form SB-2 filed with the Securities and Exchange Commission (the "SEC"); and

         WHEREAS,  the Company has also filed an application with the securities
administrators in the states listed in Exhibit A hereto  ("Administrators")  for
the registration of such Shares; and

         WHEREAS,  the  Holder  is  the  owner  of  Bridge  Warrants  which  are
exerciseable for Shares; and

         WHEREAS,  as a condition to filing of the Registration  Statement,  the
underwriter  has  requested  that the Holders  agree to be bound to the terms of
this Agreement.

         NOW, THEREFORE, the parties hereby agree as follows:

I.       LOCK-UP TERMS
         -------------

         A. Period of Lock-Up; No Sale. In consideration of the agreement by the
Underwriters  to offer  and  sell the  Shares,  and of other  good and  valuable
consideration,  the receipt and sufficiency of which is hereby acknowledged, the
undersigned  agrees,  for a period of twelve (12) months from the effective date
of the public  offering of the Shares,  that the  undersigned  will not offer to
sell, sell, contract to sell, grant any option to purchase,  make any short sale
or otherwise  dispose of any Shares or any other  securities of the Company that
are  substantially  similar  to the  Shares,  including  but not  limited to any
securities of the Company that are convertible into or exchangeable for, or that
represent the right to receive,  Common Stock of the Company or any such similar
securities,  whether  now owned or  hereafter  acquired,  owned  directly by the
Holder or with respect to which the Holder has beneficial ownership,  within the
rules and regulations of the SEC (collectively, the "Holder's Shares").

         B. No Other Dispositions. The foregoing restriction is expressly agreed
to preclude the Holder from engaging in any hedging or other  transaction  which
is  designed  to or  reasonably  expected  to  lead  to or  result  in a sale or
disposition  of the Holder's  Shares even if such Shares would be disposed of by
someone  other  than  the   undersigned.   Such  prohibited   hedging  or  other
transactions  would include  without  limitation any short sale or any purchase,
sale or grant of any right (including without limitation any put or call option)
with respect to any of the Holder's  Shares or with respect to any security that
includes,  relates to or  derives  any  significant  part of its value from such
Shares. 
<PAGE>
         C. Stop  Transfer  Instructions.  The Holder agrees and consents to the
entry of stop  transfer  instructions  with the  Company's  transfer  agent  and
registrar  against the transfer of the Holder's Shares except in compliance with
the foregoing and following restrictions.

II.      REORGANIZATION PROVISIONS
         -------------------------

         A.  Distributions  Upon  Reorganization.  The Holder agrees that in the
event of a dissolution, liquidation, merger, consolidation, reorganization, sale
or exchange of the Company's  assets or  securities  (including by way of tender
offer),  or any  other  transaction  or  proceeding  with a person  who is not a
Promoter   (as  that  term  is   defined  by  the  North   American   Securities
Administrators Association),  which results in the distribution of the Company's
assets or securities  ("Distribution"),  while this Agreement  remains in effect
that:

                  1. All holder's of the Company's  Common Stock will  initially
         share on a pro rata, per share basis in the Distribution, in proportion
         to the amount of cash or other  consideration  that they paid per share
         for their Shares (provided that the state securities administrator's of
         the states  listed in Exhibit A  ("Administrator")  have  accepted  the
         value of the other consideration), until the shareholders who purchased
         the  Company's   Shares  pursuant  to  the  public  offering   ("Public
         Shareholders")  have received,  or have had  irrevocably  set aside for
         them,  an amount  that is equal to one  hundred  percent  (100%) of the
         public  offering's price per share times the number of Shares that they
         purchased  pursuant to the public offering and which they still hold at
         the  time  of  the  Distribution,  adjusted  for  stock  splits,  stock
         dividends, recapitalizations and the like; and

                  2. All  holder's  of the  Company's  Shares  shall  thereafter
         participate  on an equal,  per share basis  adjusted for stock  splits,
         stock dividends, recapitalizations and the like.

                  3. The Distribution may proceed on lesser terms and conditions
         than the terms and conditions  stated in subsections  A.1 and A.2 above
         if a majority  of the Shares that are not held by  Holder's,  officers,
         directors,  or  Promoters  of  the  Company,  or  their  associates  or
         affiliates vote, or consent by consent procedure, to approve the lesser
         terms and conditions.

         B.  Survival  of  Terms.  In the event of a  dissolution,  liquidation,
merger, consolidation,  reorganization, sale or exchange of the Company's assets
or securities  (including by way of tender offer),  or any other  transaction or
proceeding with a person who is not a Promoter,  which results in a Distribution
while this Agreement remains in effect, the Holder's Shares shall remain subject
to the terms of this Agreement.

III.     PERMISSIBLE TRANSFERS; VOTING RIGHTS; LEGENDS
         ---------------------------------------------

         A.  Transfer  of Shares by  Operation  of Law.  Holder's  Shares may be
transferred by will, the laws of descent and distribution, the operation of law,
or by order of any court of competent jurisdiction and proper venue.
                                      -2-
<PAGE>
         B.  Hypothecation  of Deceased  Holder's  Shares.  Shares of a deceased
Holder may be hypothecated to pay the expenses of the deceased  Holder's estate.
The  Hypothecated  Shares shall remain  subject to the terms of this  Agreement.
Holder's Shares may not be pledged to secure any other debt.

         C. Transfer to Family  Members.  Holder's  Shares may be transferred by
gift to the  Holder's  family  members,  provided  that the Shares  shall remain
subject to the terms of this Agreement.  For purposes of this Lock-Up Agreement,
"family members" shall mean any relationship by blood, marriage or adoption, not
more remote than first cousin.

         D. Voting  Rights.  With the  exception  of  susection  A.3 above,  the
Holder's  Shares shall have the same voting rights as similar Shares not subject
to this Agreement.

         E.  Legends.  A  notice  shall  be  placed  on the  face of each  stock
certificate  of the  Holder's  Shares  covered  by the  terms of this  Agreement
stating  that  the  transfer  of  the  stock  evidenced  by the  certificate  is
restricted in accordance  with the  conditions  set forth on the reverse side of
the  certificate.  A typed  legend  shall be placed on the reverse  side of each
stock  certificate  of the Holder's  Shares  representing  stock covered by this
Agreement which states that the sale or transfer of the shares  evidenced by the
certificate  is  subject  to  certain  restrictions  until  twelve  (12)  months
following  the  effective  date of the  Registration  Statement  pursuant  to an
agreement  between the Holder and the Company,  which  agreement is on file with
the Company and the stock  transfer  agent from which a copy is  available  upon
request and without charge.

IV.      TERMINATION
         -----------

         The  term  of  this  Agreement   shall  begin  on  the  date  that  the
Registration  Statement is declared  effective by the SEC ("Effective Date") and
shall terminate:

         A. At the expiration of the lock-up period provided in Section I.A; or

         B. On the date the  Registration  has been  terminated if no securities
were sold pursuant thereto; or

         C. If the  Registration  has  been  terminated,  the date  that  checks
representing all of the gross proceeds that were derived therefrom and addressed
to the Public  Investors have been placed in the U.S.  Postal Service with first
class postage affixed; or

         D. At the discretion of the representative:

                  1. With  respect  to one  quarter  of the  Holder's  Shares if
         between six (6) months and one (1) year have passed since the Effective
         Date and the Shares have traded at one hundred fifty percent  (150%) of
         the  public  offering's  price per share for  twenty  (20)  consecutive
         trading days.
                                      -3-
<PAGE>
                  2.  None of the  Holder's  Shares  may be  released  from this
         Agreement  by the  Representative  unless at least six (6) months  have
         passed since the Effective Date.

         E. On the date the securities subject to this Agreement become "Covered
Securities," as defined under ss.18 of the Securities Act of 1933, as amended.

V.       MECHANICAL REQUIREMENTS
         -----------------------

         A.  Filing.  A  manually  signed  copy of the  Agreement  signed by all
parties to be filed with the Administrators prior to the Effective Date.

         B.  Copies.  Copies of the  Agreement  and a statement of the per share
initial  public  offering  price to be provided to the Company's  stock transfer
agent.

         C. Stock  Transfer  Orders.  Appropriate  stock  transfer  orders to be
placed with the Company's  stock transfer agent against the sale of the Holder's
Shares prior to the  expiration  of this  Agreement,  except as may otherwise be
provided in this Agreement.

VI.      MISCELLANEOUS
         -------------

         A.  Modification.  This Agreement may be modified only with the written
approval of the Administrators.

         B.  Reliance.   The  Holder   understands  that  the  Company  and  the
Underwriters  are relying  upon this  Lock-Up  Agreement  in  proceeding  toward
consummation of the offering.  The Holder further  understands that this Lock-Up
Agreement is  irrevocable  and shall be binding upon the Holder's  heirs,  legal
representatives, successors and assigns.

         C. Entire  Agreement.  This Agreement  constitutes  the full and entire
understanding  and  agreement  between the parties  with regard to the  subjects
hereof.

         D.  Counterparts.  This  Agreement  may be  executed  in any  number of
counterparts  each of which shall be  enforceable  against the parties  actually
executing  such  counterparts  and all of which  together  shall  constitute one
instrument.  Any  telecopied  signature  of a party on this  Agreement  shall be
deemed an original signature of such party for all purposes.
                                      - 4 -
<PAGE>
         IN WITNESS WHEREOF, the parties have executed this Agreement on the day
and year first above written.

                                            PREMIUM CIGARS INTERANATIONAL, INC.,



                                            ------------------------------------
                                            ------------------------------------
                                            ------------------------------------





                                            HOLDER

                                            ------------------------------------
                                            ------------------------------------
                                            ------------------------------------


                                      P C I
                          PREMIUM CIGARS INTERNATIONAL


NUMBER                                                                    SHARES

                       PREMIUM CIGARS INTERNATIONAL. LTD.
               INCORPORATED UNDER THE LAWS OF THE STATE OF ARIZONA
                    10,000,000 AUTHORIZED SHARES NO PAR VALUE


                                                            CUSIP 740588 10 8
                                                               SEE REVERSE
                                                         FOR CERTAIN DEFINITIONS


THIS CERTIFIES THAT


Is The Owner of

        FULLY PAID AND NON-ASSESSABLE SHARES OF NO PAR VALUE COMMON STOCK
OF

                       PREMIUM CIGARS INTERNATIONAL, LTD.

transferable  only on the books of the  Company in person or by duly  authorized
attorney upon surrender of this Certificate properly endorsed.  This Certificate
is not valid unless countersigned by the Transfer Agent and Registrar.

     IN WITNESS  WHEREOF,  the said  Company has caused this  Certificate  to be
executed by the facsimile  signatures of its duly authorized  officers and to be
sealed with the facsimile seal of the Company.

Dated:

                       PREMIUM CIGARS INTERNATIONAL, LTD.
                                 CORPORATE SEAL
                                     ARIZONA

         SECRETARY                                           PRESIDENT

COUNTERSIGNED AND REGISTERED:
         American Securities Transfer & Trust, Inc.
         P. O. Box 1596
         Denver, Colorado 80201

By___________________________
Transfer Agent & Registrar Authorized Signature
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.

     The following  abbreviations  when used in the  inscription  on the face of
this  certificate,  shall be  construed  as though they were written out in full
according to applicable laws or regulations:

<TABLE>
<S>                                               <C>
TEN COM --as tenants in common                    UNIF GIFT MIN ACT -- ......Custodian....... 
TEN ENT -- as tenants by the entireties                                (Cust)         (Minor)
JT TEN -- as joint tenants with right of                    under the Uniform Gifts to Minors 
          survivorship and not as tenants                   Act .............
          in common                                               (State)
</TABLE>


     Additional abbreviations may also be used though not in the above list.

- --------------------------------------------------------------------------------

For Value Received, _______________________hereby sell, assign and transfer unto

PLEASE INSERT SOCIAL SECURITY OR OTHER IDENTIFYING
NUMBER OF ASSIGNEE
- -------------------------------------

- -------------------------------------

- --------------------------------------------------------------------------------
  (PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS, INCLUDING ZIP CODE, OF ASSIGNEE)

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

__________________________________________________________________________Shares
of the  Common  Stock  represented  by the  within  Certificate,  and do  hereby
irrevocably constitute and appoint

- --------------------------------------------------------------------------------
attorney-in-fact  to  transfer  the said stock on the books of the  within-named
Corporation, with full power of substitution in the premises.

Dated ___________________________


            --------------------------------------------------------------------

            --------------------------------------------------------------------
            NOTICE: THE SIGNATURE(S) TO THIS ASSIGNMENT MUST CORRESPOND WITH THE
            NAME(S)  AS  WRITTEN UPON  THE FACE  OF  THE  CERTIFICATE  IN  EVERY
            PARTICULAR,  WITHOUT  ALTERATION  OR  ENLARGEMENT  OR   ANY   CHANGE
            WHATSOEVER.

Signature(s) Guaranteed:

- --------------------------------------------

The signature(s) must be guaranteed by an eligible guarantor institution (Banks,
Stockbrokers, Savings and Loan Associations and Credit Unions with membership in
an approved  signature  guarantee  Medallion  Program),  pursuant to S.E.C. Rule
17Ad-15

THESE  SECURITIES MAY NOT BE PUBLICLY OFFERED OR SOLD UNLESS AT THE TIME OF SUCH
OFFER OR SALE,  THE  PERSON  MAKING  SUCH OFFER OR SALE  DELIVERS  A  PROSPECTUS
MEETING THE  REQUIREMENTS  OF SECTION 10 OF THE SECURITIES ACT OF 1933 FORMING A
PART OF A REGISTRATION STATEMENT, OR POST-EFFECTIVE  AMENDMENT THERETO, WHICH IS
EFFECTIVE UNDER SAID ACT,  UNLESS IN THE OPINION OF COUNSEL TO THE  CORPORATION,
SUCH OFFER AND SALE IS EXEMPT FROM THE PROVISIONS OF SECTION 5 OF SAID ACT.


                                     WARRANT

               For the Purchase of 170,989 Shares of Common Stock,
                           No Par Value Per Share, of
                       PREMIUM CIGARS INTERNATIONAL, LTD.
              (Incorporated Under the Laws of the State of Arizona)

                       Void After 5 P.M., July _____, 2002

No. ___

         Warrant  to  Purchase  One  Hundred   Seventy   Thousand  Nine  Hundred
Eighty-Nine (170,989) Shares of Common Stock.

         THIS IS TO CERTIFY,  that, for value received,  W. B. McKEE SECURITIES,
INC. ("Representative") or registered assigns, is entitled, subject to the terms
and conditions  hereinafter  set forth,  on or after July ____,  1998 and at any
time  prior  to 5 p.m.,  M.S.T.,  on July  _____,  2002 but not  thereafter,  to
purchase  such number of shares  ("Shares")  of Common  Stock,  no par value per
share  ("Common  Stock"),  of PREMIUM  CIGARS  INTERNATIONAL,  LTD.,  an Arizona
corporation ("Company"), from the Company as is set forth above and upon payment
to the Company of $8.40 per Share  ("Purchase  Price") if and to the extent this
Warrant  is  exercised,  in whole or in part,  during the  period  this  Warrant
remains in force,  subject in all cases to  adjustment as provided in Article II
hereof,  and to receive a  certificate  or  certificates  or other  evidence  of
ownership representing the Shares so purchased,  upon presentation and surrender
to the Company of this Warrant,  with the form of  subscription  attached hereto
duly  executed,  and  accompanied  by payment of the Purchase Price of each Unit
purchased.

1. Terms of the Warrant

         1.1 Time of Exercise. Subject to the provisions of Sections 1.5 and 3.1
hereof,  this  Warrant may be  exercised at any time and from time to time after
9:00 a.m., M.S.T., on July_______,  1998 ("Exercise  Commencement Date"), but no
later than 5:00 p.m.,  M.S.T.,  July_______,  2002 ("Expiration  Time") at which
point it shall become void, and all rights hereunder shall thereupon cease.
<PAGE>
         1.2 Manner of Exercise.

                  1.2.1 The holder of this Warrant  ("Holder") may exercise this
Warrant,  in whole or in part,  upon  surrender of this Warrant with the form of
subscription  attached  hereto duly  executed,  to the Company at its  corporate
office in Phoenix,  Arizona together with the full Purchase Price for the Shares
to be  purchased in lawful money of the United  States,  or by certified  check,
bank draft or postal or express money order payable in United States  dollars to
the order of the Company, and upon compliance with and subject to the conditions
set forth herein.

                  1.2.2  Upon   receipt  of  this   Warrant  with  the  form  of
subscription duly executed and accompanied by payment of the aggregate  Purchase
Price for the Shares for which this Warrant is then being exercised, the Company
shall cause to be issued  certificates  or other evidence of ownership,  for the
total number of whole  Shares for which this Warrant is being  exercised in such
denominations as are required for delivery to the Holder,  and the Company shall
thereupon deliver such documents to the Holder or its nominee.

                  1.2.3 In case the Holder  shall  exercise  this  Warrant  with
respect to less than all of the Shares that may be purchased under this Warrant,
the Company  shall  execute a new Warrant for the balance of the Shares that may
be purchased  upon  exercise of this Warrant and deliver such new Warrant to the
Holder.

                  1.2.4 The Company  covenants  and agrees that it will pay when
due and  payable  any and all taxes which may be payable in respect of the issue
of this  Warrant,  or the issue of any Shares upon the exercise of this Warrant.
The Company shall not, however,  be required to pay any tax which may be payable
in respect of any transfer  involved in the issuance or delivery of this Warrant
or of the  Shares  in a name  other  than  that  of the  Holder  at the  time of
surrender,  and until the payment of such tax the Company  shall not be required
to issue such Shares.

         1.3  Exchange of Warrant.  This  Warrant may be  split-up,  combined or
exchanged  for  another  Warrant or  Warrants  of like tenor to  purchase a like
aggregate  number of Shares.  If the  Holder  desires  to  split-up,  combine or
exchange  this Warrant,  he shall make such request in writing  delivered to the
Company at its corporate  office and shall  surrender this Warrant and any other
Warrants to be so split-up,  combined or exchange, the Company shall execute and
deliver to the person  entitled  thereto a Warrant or Warrants,  as the case may
be, as so  requested.  The Company shall not be required to effect any split-up,
combination or exchange which will result in the issuance of a Warrant entitling
the Holder to  purchase  upon  exercise a fraction  of a Share.  The Company may
require  the  Holder to pay a sum  sufficient  to cover any tax or  governmental
charge  that may be imposed in  connection  with any  split-up,  combination  or
exchange of Warrants.
                                       -2-
<PAGE>
         1.4  Holder as Owner.  Prior to due  presentment  for  registration  of
transfer  of this  Warrant,  the  Company  may deem and treat the  Holder as the
absolute  owner of this  Warrant  (notwithstanding  any notation of ownership or
other writing  hereon) for the purpose of any exercise  hereof and for all other
purposes, and the Company shall not be affected by any notice to the contrary.

         1.5 Transfer and Assignment.  Prior to 9:00 a.m., M.S.T., on July ____,
1998,  this  Warrant  may not be  sold,  hypothecated,  exercised,  assigned  or
transferred, except to individuals who are officers of the Representative or any
successor to its  business or pursuant to the laws of descent and  distribution.
After 9:00 a.m.,  M.S.T.,  on July ____,  1998,  and until the expiration of the
Warrant, the Warrant shall be assignable and transferable in accordance with and
subject to the provisions of the Securities Act of 1933; provided, however, that
if not exercised immediately upon such transfer or assignment, the Warrant shall
immediately lapse.

         1.6 Method for Assignment.  Any assignment permitted hereunder shall be
made by surrender of this  Warrant to the Company at its  principal  office with
the form of assignment attached hereto duly executed and funds sufficient to pay
any transfer tax. In such event, the Company shall, without charge,  execute and
deliver a new Warrant in the name of the assignee  named in such  instrument  of
assignment  and this Warrant  shall  promptly be  canceled.  This Warrant may be
divided or  combined  with  other  Warrants  which  carry the same  rights  upon
presentation  thereof at the  corporate  office of the Company  together  with a
written notice signed by the Holder,  specifying the names and  denominations in
which such new Warrants are to be issued.

         1.7  Rights of  Holder.  Nothing  contained  in this  Warrant  shall be
construed  as  conferring  upon the Holder the right to vote or to consent or to
receive notice as a stockholder in respect of any meetings of  stockholders  for
the  election  of  directors  or any  other  matter,  or as  having  any  rights
whatsoever as a stockholder of the Company.  If,  however,  at any time prior to
the  expiration of this Warrant and prior to its exercise,  any of the following
shall occur:

                  1.7.1 the  Company  shall take a record of the  holders of its
shares of Common Stock for the purpose of  entitling  them to receive a dividend
or  distribution  payable  otherwise  than  in  cash,  or  a  cash  dividend  or
distribution  payable  otherwise  than out of current or retained  earnings;  as
indicated by the accounting  treatment of such dividend or  distribution  on the
books of the Company; or

                  1.7.2 the  Company  shall  offer to the  holders of its Common
Stock any  additional  shares of  capital  stock of the  Company  or  securities
convertible into or exchangeable for shares of capital stock of the Company,  or
any option, right or warrant to subscribe therefor; or

                  1.7.3 there shall be proposed  any capital  reorganization  or
reclassification  of the Common Stock, or a sale of all or substantially  all of
the assets of the  Company,  or a  consolidation  or merger of the Company  with
another entity; or
                                       -3-
<PAGE>
                  1.7.4  there  shall be  proposed a  voluntary  or  involuntary
dissolution,  liquidation or winding up of the Company; then, in any one or more
of said  cases,  the  Company  shall  cause to be mailed to the  Holder,  at the
earliest  practicable  time (and,  in any event,  not less than thirty (30) days
before any record date or other date set for definitive action),  written notice
of the date on which the books of the Company  shall close or a record  shall be
taken to determine the  stockholders  entitled to such  dividend,  distribution,
convertible or exchangeable  securities or subscription  rights,  or entitled to
vote on such  reorganization,  reclassification,  sale,  consolidation,  merger,
dissolution,  liquidation  or winding up, as the case may be. Such notice  shall
also set forth such facts as shall  indicate  the effect of such  action (to the
extent  such  effect may be known at the date of such  notice)  on the  Purchase
Price and the kind and  amount of the  Common  Stock  and other  securities  and
property  deliverable  upon  exercise of this  Warrant.  Such notice  shall also
specify  the date as of which the  holders of the Common  Stock of record  shall
participate in said distribution or subscription  rights or shall be entitled to
exchange their Common Stock for securities or other  property  deliverable  upon
such reorganization, reclassification, sale, consolidation, merger, dissolution,
liquidation  or winding up, as the case may be (on which  date,  in the event of
voluntary or involuntary dissolution,  liquidation or winding up of the Company,
the right to exercise  this  Warrant  shall  terminate).  Without  limiting  the
obligation of the Company to provide notice to the holder of actions  hereunder,
it is agreed that  failure of the Company to give  notice  shall not  invalidate
such action of the Company.

         1.8 Lost Certificates.  If this Warrant is lost,  stolen,  mutilated or
destroyed,  the Company  shall,  on such  reasonable  terms as to  indemnity  or
otherwise as it may impose  (which  shall,  in the case of a mutilated  Warrant,
include the  surrender  thereof,  issue a new Warrant of like  denomination  and
tenor as, and in substitution  for, this Warrant,  which shall thereupon  become
void. Any such new Warrant shall constitute an additional contractual obligation
of the  Company,  whether  or not the  Warrant  so lost,  stolen,  destroyed  or
mutilated shall be at any time enforceable by anyone.

         1.9  Covenants  of the  Company.  The Company  covenants  and agrees as
follows:

                  1.9.1 at all times it shall reserve and keep available for the
exercise of this Warrant such number of authorized  Shares as are  sufficient to
permit the exercise in full of this Warrant;

                  1.9.2 prior to the  issuance  of any Shares  upon  exercise of
this  Warrant,  the  Company  shall  secure the  listing of such Shares upon any
securities  exchange or automated  quotation system upon which the shares of the
Company's Common Stock are listed for trading; and

                  1.9.3 all Shares here when  issued  upon the  exercise of this
Warrant  will  be  validly  issued,  fully  paid,  non-assessable  and  free  of
preemptive rights.
                                       -4-
<PAGE>
2. Adjustment of Purchase Price and Number of Shares Purchasable Upon Exercise

         2.1  Recapitalization.  In case the Company  shall,  while this Warrant
remains unexercised, in whole or in part, and in force effect a recapitalization
of such character that the Shares purchasable hereunder shall be changed into or
become  exchangeable  for a larger or smaller number of shares,  then, after the
date of record for effecting such recapitalization,  the number of Shares Common
Stock which the Holder hereof shall be entitled to purchase  hereunder  shall be
increased or decreased, as the case may be, in direct proportion to the increase
or  decrease   in  the  number  of  shares  of  Common   Stock  by  reason  such
recapitalization, and of the Purchase Price, per share, whether or not in effect
immediately prior to the time of such  recapitalization,  of such  recapitalized
Common  Stock  shall in the case of an  increase in the number of such Shares be
proportionately  reduced,  and in the case of a  decrease  in the number of such
Shares shall be proportionately increased. For the purposes of this Section 2.1,
a stock  dividend,  stock  split-up or reverse  split shall be  considered  as a
recapitalization and as an exchange for a larger or smaller number of shares, as
the case may be.

         2.2  Merger  or  Consolidation.  In  case of any  consolidation  of the
Company with, or merger of the Company into, any other  corporation,  or in case
of any sale or  conveyance  of all or  substantially  all of the  assets  of the
Company  other than in  connection  with a plan of complete  liquidation  of the
Company,  then,  as a  condition  of  such  consolidation,  merger  or  sale  or
conveyance, adequate provision shall be made whereby the Holder shall thereafter
have the right to purchase  and  receive,  upon the basis and upon the terms and
conditions  specified  in  this  Warrant  and  in  lieu  of  Shares  immediately
theretofore   purchasable  and  receivable  upon  the  exercise  of  the  rights
represented  hereby,  such  shares  of stock or  securities  as may be issued in
connection with such consolidation,  merger or sale or conveyance,  with respect
to or in exchange for the number of outstanding  shares of Common Stock equal to
the number of shares of Common Stock  immediately  theretofore  purchasable  and
receivable  upon  the  exercise  of  the  rights  represented  hereby  had  such
consolidation,  merger or sale or conveyance,  not taken place,  and in any such
case  appropriate  provision  shall  be made  with  respect  to the  rights  and
interests  of the Holder of this Warrant to the end that the  provisions  hereof
shall be  applicable  as nearly as may be in  relation to any shares of stock or
securities thereafter deliverable upon the exercise hereof.

         2.3 Notice of Dissolution or Liquidation.  Except as otherwise provided
in  Section  2.2  above,  in  the  case  of any  sale  or  conveyance  of all or
substantially  all of the  assets of the  Company in  connection  with a plan of
complete liquidation of the Company, in the case of the dissolution, liquidation
or winding-up of the Company, all rights under this Warrant shall terminate on a
date fixed by the Company, such date so fixed to be not earlier than the date of
the  commencement  of the  proceedings  for  such  dissolution,  liquidation  or
winding-up  and not later than  thirty (30) days after such  commencement  date.
Notice of such  termination  of purchase  rights shall be given to the Holder at
least thirty (30) days prior to such termination date.

         2.4 Statement of Adjustment.  Any adjustment pursuant to the provisions
of this  Section 2 shall be made on the basis of the  number of Shares of Common
Stock which the Holder would
                                       -5-
<PAGE>
have been entitled to acquire by exercise of this Warrant  immediately  prior to
the event giving rise to such adjustment and, as to the Purchase Price per Share
in effect  immediately  prior to the rise to such adjustment.  Whenever any such
adjustment is required to be made, the Company shall forthwith determine the new
number of Shares of Common  Stock which the Holder  hereof  shall be entitled to
purchase  hereunder  and/or such new Purchase Price per Share and shall prepare,
retain on file and transmit to the Holder within 10 days after such  preparation
a statement  describing in reasonable detail the method used in calculating such
adjustment.

         2.5 No Fractional  Shares.  Anything  contained  herein to the contrary
notwithstanding,  the Company  shall not be required to issue any  fraction of a
Share in connection with the exercise of this Warrant, and in any case where the
Holder would,  except for the  provisions of this Section 2.6, be entitled under
the terms of this  Warrant to receive a fraction of a Share upon such  exercise,
the Company shall upon the exercise and receipt of the Purchase  Price issue the
largest number of whole Shares  purchasable  upon exercise of this Warrant.  The
Company shall not be required to make any cash or other adjustment in respect of
such  fraction of a Share to which the Holder would  otherwise be entitled.  The
Holder, by the acceptance of this Warrant, expressly waives his right to receive
a certificate for any fraction of a Share upon exercise hereof.

         2.6 No Change in Form Required. The form of Warrant need not be changed
because of any change  pursuant to this Section in the Purchase  Price or in the
number of Shares purchasable upon exercise of this Warrant.

3. Registration Under the Securities Act of 1933

         3.1  Registration  and Legends.  This Warrant has been registered under
the  Securities  Act of 1933,  as  amended  ("Act").  The Shares  issuable  upon
exercise of this Warrant have been  registered  under the Act on Form SB-2,  SEC
File No.  333-29985  ("Registration  Statement").  Upon exercise,  in part or in
whole, of this Warrant, the Shares shall bear the following legend:

                  The shares represented by the certificate have been registered
         under the  Securities  Act of 1933, as amended,  solely for sale to the
         holder of a warrant to  purchase,  which  holder may be deemed to be an
         underwriter  of such shares within the provisions and for purposes only
         of the Securities  Act of 1933, as amended.  The issuer of these shares
         will agree to a transfer hereof only if: (1) an amended or supplemented
         prospectus  setting forth the terms of the offer has been filed as part
         of a post-effective amendment to the Registration Statement under which
         these shares are registered or as part of a new registration  statement
         under which these shares are  registered,  if then  required,  and such
         post-effective registration statement or new registration statement has
         become  effective under the Securities Act of 1933, as amended,  or (2)
         counsel  to  the   issuer  is   reasonably   satisfied   that  no  such
         post-effective amendment or new registration statement is required.
                                       -6-
<PAGE>
         3.2  No-Action  Letter.  The Company  agrees that it shall be satisfied
that no post-effective  amendment or new registration is required for the public
sale of the Shares if it shall be presented  with a letter from the Staff of the
Securities and Exchange Commission  ("Commission") stating in effect that, based
upon stated facts which the Company shall have no reason to believe are not true
in any  material  respect,  the  Staff  will not  recommend  any  action  to the
Commission if such Shares are offered and sold without delivery of a prospectus,
and that, therefore,  no post-effective  amendment to the Registration Statement
under which such shares are to be  registered or new  registration  statement is
required to be filed.

         3.3   Registration   Rights.   The  Company   has   agreed,   upon  the
Representative's demand, to register the Shares underlying the Warrants, to file
all necessary  post-effective  amendments to the Registration Statement or a new
Registration Statement, if then required, and to file all necessary undertakings
with the Securities and Exchange  Commission so as to permit the Representative,
or any  assignee of the  Representative,  the right to sell  publicly the Shares
issued on exercise of the Warrants,  on one occasion at any time within five (5)
years from the effective date of the Company's  Registration  Statement filed in
1997,  as described in the  Underwriting  Agreement  ("Underwriting  Agreement")
between the Company and the Representative, dated ___________, 1997.

         3.4 Inclusion in Company Registration  Statement. In the event that the
Representative  does not exercise its right to demand that the Shares underlying
the Warrants be registered,  the Company  agrees to include any Shares  issuable
upon exercise of the Warrants in any Registration Statement filed by the Company
at any time  within  five (5) years  from the  effective  date of the  Company's
Registration  Statement  as filed  in 1997,  as  described  in the  Underwriting
Agreement.

         3.5  Covenants   Regarding   Registration.   In  connection   with  any
registration  under Section 3.2 or 3.3 hereof,  the Company covenants and agrees
as follows:

                  3.5.1  The  Company  shall  use its best  efforts  to have any
post-effective amendment or new registration statement declared effective at the
earliest  possible time, and shall furnish such number of  prospectuses as shall
be reasonably requested.

                  3.5.2 The Company shall pay all costs,  fees,  and expenses in
connection  with all  post-effective  amendments or new  registration  statement
sunder Section 3.2 and Section 3.3 hereof  including,  without  limitation,  the
Company's  legal  and  accounting  fees,  printing  expenses,  blue sky fees and
expenses,  except that the Company shall not pay for any of the following  costs
and  expenses:  (a)  underwriting  discounts  and  commissions  allocable to the
Shares,  (b) state  transfer  taxes,  (c)  brokerage  commissions,  (d) fees and
expenses of counsel and accountants for the holder of the Warrants or Shares.

                  3.5.3 The Company will take all necessary  action which may be
required in qualifying or registering  the Shares  included in any  Registration
Statement or post-effective amendment or new registration statement for offering
and sale under the securities or blue sky
                                       -7-
<PAGE>
laws of such states as are  requested  by the holders of such  Shares,  provided
that the Company  shall not be obligated to execute or file any general  consent
to service or process  or to  qualify as a foreign  corporation  to do  business
under the laws of any such jurisdiction.

                  3.5.4 The Holder shall be entitled to pay the  Purchase  Price
for the Shares purchasable upon the exercise of this Warrant out of the proceeds
of any sale of the Shares purchasable upon its exercise.

         3.6 Indemnity.

                  3.6.1 The  Company  shall  indemnify  and hold  harmless  each
person  registering  securities  pursuant to this  Section  ("Seller")  and each
underwriter,  within the meaning of the Act, who may  purchase  from or sell for
any  Seller any of the  Shares  from and  against  any and all  losses,  claims,
damages,  and  liabilities  caused by any untrue  statement  or  alleged  untrue
statement of a material fact  contained in any  post-effective  amendment or new
registration  statement or any  supplemented  prospectus  under the Act included
therein  required to be filed or furnished by reason of this Section,  or caused
by any  omission or alleged  omission to state  therein or necessary to make the
statements  therein  not  misleading,  except  insofar as such  losses,  claims,
damages or  liabilities  are caused by any untrue  statement  or alleged  untrue
statement or omission or alleged  omission based upon  information  furnished or
required to be furnished in writing to the Company by such Seller or underwriter
within the meaning of such Act; provided,  however, that the indemnity agreement
set forth in the  Section  3.6 with  respect to any  prospectus  which  shall be
subsequently  amended  prior to the written  confirmation  of sale of any Shares
shall not inure to the benefit of any Seller or underwriter from whom the person
asserting any such losses,  claims, damages or liabilities purchased such Shares
which are the subject thereof (or to the benefit of any person  controlling such
Seller or underwriter),  if such Seller or underwriter  failed to send or give a
copy of the  prospectus  as  amended to such  person at or prior to the  written
confirmation  of the sale of such Shares and if such amended  prospectus did not
contain any untrue  statement or alleged untrue statement or omission or alleged
omission giving rise to such cause, claim, damage, or liability.

                  3.6.2 Each Seller which avails itself of the procedures  under
Section 3 shall indemnify and secure the agreement of any underwriter  which the
Seller employs to indemnify the Company, its directors, each officer signing the
related  post-effective  amendment or registration statement and each person, if
any, who  controls  the Company,  within the meaning of the Act from and against
any losses,  claims,  damages, and liabilities caused by any untrue statement or
alleged  untrue  statement of a material  fact  contained in any  post-effective
amendment or  registration  statement or any prospectus  required to be filed or
furnished  by  reason of this  Section  or caused  by any  omission  or  alleged
omission  to state  therein a material  fact  required  to be stated  therein or
necessary to make the statements therein not misleading, insofar as such losses,
claims,  damages,  or liabilities are caused by any untrue  statement or alleged
untrue  statement  or  omission  or  alleged  omission  based  upon  information
furnished in writing to the Company by any such Seller or underwriter  expressly
for use therein.
                                       -8-
<PAGE>
         3.7 Agreements. The agreements in this Section shall continue in effect
regardless of the exercise and surrender of this Warrant.

         3.8 Proceeds of Sale.  The Holder shall be entitled to pay the Purchase
Price for the Shares  purchasable  upon the  exercise of this Warrant out of the
proceeds of any sale of the Shares purchasable upon its exercise.

4. Other Matters

         4.1 Payment of Taxes.  The Company will from time to time promptly pay,
subject to the  provisions of Section  1.2.4 hereof,  all taxes and charges that
may be imposed  upon the Company in respect of the  issuance or delivery of this
Warrant or the Shares purchasable upon the exercise of this Warrant.

         4.2 Binding Effect. All the covenants and provisions of this Warrant by
or for the  benefit of the  Company  shall bind and inure to the  benefit of its
successors and assigns hereunder.

         4.3 Notices. Notices or demands pursuant to this Warrant to be given or
made by the Holder to or on the Company shall be  sufficiently  given or made if
sent by certified or registered mail, return receipt requested, postage prepaid,
and addressed, until another address is designated in writing by the Company, as
follows:

                           Premium Cigars International, Ltd.
                           10855 N. Frank Lloyd Wright Blvd.
                           Suite 100-102
                           Scottsdale, Arizona 85259

Notices to the Holder provided for in this Warrant shall be deemed given or made
by the  Company  if  sent  by  certified  or  registered  mail,  return  receipt
requested,  postage  prepaid,  and  addressed  to the  Holder at his last  known
address as it shall appear on the books of the Company.

         4.4 Governing Law. The validity, interpretation and performance of this
Warrant shall be governed by the laws of the State of Arizona.

         4.5 Parties Bound and Benefitted. Nothing in this Warrant expressed and
nothing that may be implied from any of the  provisions  hereof is intended,  or
shall be construed,  to confer upon, or give to, any person or corporation other
than the  Company  and the Holder any right,  remedy or claim  under  promise or
agreement  hereof,  and all covenants,  conditions,  stipulations,  promises and
agreements contained in this Warrant shall be for the sole and exclusive benefit
of the Company and its  successors  and of the Holder,  its  successors  and, if
permitted, its assignees.

         4.6 Headings.  The Article headings herein are for convenience only and
are not part of this Warrant and shall not affect the interpretation thereof.
                                       -9-
<PAGE>
         IN WITNESS WHEREOF,  this Warrant has been duly executed by the Company
under its corporate seal as of the _____ day of July, 1997.


                                       PREMIUM CIGARS INTERNATIONAL, LTD.


                                       By:
                                          ------------------------------------
                                              Steven J. Lambrecht




[Corporate Seal]
Attest:


- -----------------------------------
                        , Secretary
- ------------------------
                                      -10-
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.

                                   Assignment


         FOR VALUE RECEIVED, W. B. McKEE SECURITIES,  INC. hereby sells, assigns
and  transfers  unto   ________________   the  within  Warrant  and  the  rights
represented  thereby,  and  does  hereby  irrevocably   constitute  and  appoint
_______________________________  Attorney, to transfer said Warrant on the books
of the Company, with full power of substitution.

Dated:
      -----------------------
                                         Signed:
                                                -----------------------------
Signature guaranteed:


- -----------------------------

                                      -11-
<PAGE>
                                Subscription Form

                       PREMIUM CIGARS INTERNATIONAL, LTD.
                        10855 N. Frank Lloyd Wright Blvd.
                                  Suite 100-102
                            Scottsdale, Arizona 85259


         The undersigned hereby  irrevocably  subscribes for the purchase of the
shares  ("Shares") of your Common Stock  pursuant to and in accordance  with the
terms and conditions of this Warrant, and herewith makes payment,  covering such
Shares of Common  Stock which  should be  delivered  to the  undersigned  at the
address  stated  below,  and, if said  number of Shares  shall not be all of the
Shares purchasable  hereunder,  that a new Warrant of like tenor for the balance
of the remaining Shares purchasable hereunder be delivered to the undersigned at
the address stated below.

         The undersigned  agrees that: (1) the undersigned will not offer, sell,
transfer  or  otherwise   dispose  of  any  such  Shares  unless  either  (a)  a
registration  statement,  or  post-effective  amendment  thereto,  covering such
Shares have been filed with the Securities and Exchange  Commission  pursuant to
the Securities Act of 1933, as amended ("Act"), and such sale, transfer or other
disposition is accompanied by a prospectus  meeting the  requirements of Section
10 of the Act forming a part of such registration  statement,  or post-effective
amendment thereto, which is in effect under the Act covering the Shares to be so
sold,  transferred  or otherwise  disposed of, or (b) counsel to PREMIUM  CIGARS
INTERNATIONAL,  LTD. ("Company") satisfactory to the undersigned has rendered an
opinion in writing and addressed to the Company that such proposed offer,  sale,
transfer or other  disposition  of the Shares is exempt from the  provisions  of
Section 5 of the Act in view of the circumstances of such proposed offer,  sale,
transfer or other disposition; (2) the Company may notify the transfer agent for
its  Common  Stock  that  the  certificates  for  the  Shares  acquired  by  the
undersigned are not to be transferred  unless the transfer agent receives advice
from the Company  that one or both of the  conditions  referred to in (1)(a) and
(1)(b) above have been  satisfied;  and (3) the Company may affix the legend set
forth in Section  3.1 of this  Warrant  to the  certificates  for Shares  hereby
subscribed for, if such legend is applicable.


Dated:                                      Signed:
      --------------------------                   ---------------------------
                                            Address:
                                                    --------------------------

                                            ----------------------------------


Signature Guaranteed:

- ---------------------------------

                                      -12-

                                  July 28, 1997





Premium Cigars International, Ltd.
Suite 3
15651 North 83rd Way
Scottsdale, Arizona  85260

         Re:      Form SB-2 Registration Statement
                  --------------------------------

Gentlemen:

         We have acted as counsel for Premium  Cigars  International,  Ltd.,  an
Arizona  corporation (the "Company"),  in connection with the preparation of the
Registration  Statement  relating to 2,000,000  shares of Common  Stock,  no par
value, of the Company as well as up to 300,000 shares available  pursuant to the
underwriter's  over-allotment  option and up to  200,000  issuable  pursuant  to
representative's warrants (the "Securities"). As your counsel in connection with
preparation of the Registration  Statement,  we have undertaken such examination
as we have deemed relevant to such preparation.

         On the basis of and subject to the  foregoing,  it is our opinion  that
the  Securities  to be  issued  and  sold by the  Company  as  described  in the
Registration Statement have been duly authorized and, when issued and sold, will
be duly  issued,  fully  paid and  non-assessable  shares of  securities  of the
Company.

         We hereby  consent to the  filing of this  opinion as an exhibit to the
Registration  Statement  and to the use of our name  under  the  heading  "Legal
Matters"  in the  Registration  Statement.  In giving  such  consent,  we do not
thereby  admit that we come  within the  category  of persons  whose  consent is
required under Section 7 of the Securities Act of 1933, as amended, or the Rules
and Regulations of the Securities and Exchange Commission thereunder.

         This opinion is to be used only in connection with the offer of sale of
the Securities as variously referred to herein while the Registration  Statement
is in effect.

                                                  TITUS, BRUECKNER & BERRY, P.C.

                                              /s/ Titus, Brueckner & Berry, P.C.

                     [TITUS, BRUECKNER & BERRY LETTERHEAD]

                                  July 28, 1997





Premium Cigars International, Ltd.
Suite 3
15651 North 83rd Way
Scottsdale, Arizona  85260

         Re:      Form SB-2 Registration Statement
                  --------------------------------

Gentlemen:

         We have acted as counsel for Premium  Cigars  International,  Ltd.,  an
Arizona  corporation (the "Company"),  in connection with the preparation of the
Registration  Statement  relating to 1,900,000  shares of Common  Stock,  no par
value, of the Company as well as up to 285,000 shares available  pursuant to the
underwriter's  over-allotment  option and up to  170,989  issuable  pursuant  to
representative's warrants. As your counsel in connection with preparation of the
Registration  Statement,  we have undertaken such  examination as we have deemed
relevant to such preparation.

         On the basis of and subject to the  foregoing,  it is our opinion  that
the shares to be issued and sold by the Company as described in the Registration
Statement   (including   the  shares   issuable  after  valid  exercise  of  the
representative's  warrants) have been duly authorized and, when issued and sold,
will be duly issued, fully paid and non-assessable shares of the Company.

         We hereby  consent to the  filing of this  opinion as an exhibit to the
Registration  Statement  and to the use of our name  under  the  heading  "Legal
Matters"  in the  Registration  Statement.  In giving  such  consent,  we do not
thereby  admit that we come  within the  category  of persons  whose  consent is
required under Section 7 of the Securities Act of 1933, as amended, or the Rules
and Regulations of the Securities and Exchange Commission thereunder.

         This opinion is to be used only in connection with the offer of sale of
the Securities as variously referred to herein while the Registration  Statement
is in effect.

                                     Very truly yours,

$43,112.50                                               DATE: December 31, 1996
                                                                PHOENIX, ARIZONA

                                 PROMISSORY NOTE
                                 ---------------

         FOR VALUE RECEIVED,  the undersigned Colin A. Jones ("Maker")  promises
and agrees to pay to the order of Premium Cigars International, Ltd., an Arizona
corporation  ("Payee"),  at the mailing address of Payee, or at such other place
as the holder hereof may from time to time designate, the principal sum of FORTY
THREE THOUSAND ONE HUNDRED TWELVE AND 50/100 DOLLARS ($43,112.50), together with
interest  (defined  herein) in lawful money of the United States,  on the unpaid
amount of said sum at the Interest Rate (as defined  herein) or the Default Rate
(as defined herein), whichever is applicable.

         1. Payments and Interest Rate

                  a.  Commencing on the date hereof,  the unpaid balance of this
Promissory  Note  ("Note"),  shall  accrue  interest  ("Interest")  at the  rate
("Interest  Rate") of eight percent  (8.0%) per annum.  All unpaid  interest and
principal shall be due and payable on or before March 31, 1999.

                  b. During any event of default as defined herein, the Interest
Rate shall be twelve percent (12.0%) per annum ("Default Rate").  Interest shall
accrue at the Default Rate on the unpaid principal balance  immediately upon any
Event of Default without notice to Maker.  The existence or occurrence of either
one or both of the following events shall constitute an event of default ("Event
of  Default")  shall be defined as the  failure by Maker to make any  payment of
principal or interest or late charges due under this Note in accordance with the
terms of this Note. Upon the occurrence of an Event of Default,  the Payee shall
have the right to declare the remaining balance of this Note immediately due and
payable  and the  Payee  shall  have and may  exercise  any and all  rights  and
remedies  available at law or in equity and also any and all rights and remedies
provided in any security for this Note.

         2.  Prepayment.  The Maker may  prepay  any  portion  of the  remaining
balance of this Note at any time without penalty.  Any partial  prepayment shall
not  postpone  the due date of any  subsequent  payments or change the amount of
such payments unless the Payee agrees otherwise in writing.

         3.   Attorneys'   Fees.   Maker,   endorsers,   guarantors,   sureties,
accommodation  parties hereof,  and all other persons liable or to become liable
on this Note,  jointly and severally agree to pay all fees and costs incurred in
connection  with the  collection  of the  amounts due and owing under this Note,
including attorneys' fees and all costs.

         4. Governing Law and  Severability.  This Note is made pursuant to, and
shall be  construed  and governed by, the laws of the State of Arizona and Maker
irrevocably and unconditionally submits to the non-exclusive jurisdiction of the
courts of Maricopa  County,  State of Arizona and all courts  competent  to hear
appeals therefrom.  If any provision of this Note is construed or interpreted by
a court of competent jurisdiction to be void, invalid or
<PAGE>
unenforceable,  such decision shall affect only those provisions so construed or
interpreted and shall not affect the remaining provisions of the Note.

         5. Time of Essence. Time is of the essence of this Note.

         6.  Notices.  All notices under this Note shall be in writing and shall
be deemed delivered upon personal delivery to the authorized  representatives of
either party or three days after being sent by certified mail  (registered  mail
if to an address  outside  of the  United  States),  return  receipt  requested,
postage prepaid,  addressed to the respective parties at the addresses set forth
below.

         7. Waiver.  Maker for himself and for his  successors,  transferees and
assigns,  hereby waives presentment and demand for payment,  protest,  notice of
protest and nonpayment,  dishonor and notice of dishonor, bringing of suit, lack
of diligence or delays in collection or  enforcement  of this Note and notice of
the intention to accelerate, the release of any party liable, the release of any
security  for the debt,  the  taking of any  additional  security  and any other
indulgence or  forbearance.  Maker agrees that this Note and any or all payments
coming due hereunder may be extended or renewed from time to time without in any
way affecting or diminishing Maker's liability under this Note.

         IN WITNESS  WHEREOF,  Maker has  executed  this Note as of the date set
forth above.

"PAYEE"                                       "MAKER"
PREMIUM CIGARS INTERNATIONAL, LTD.
an Arizona corporation


                                                  /s/ Colin A. Jones
                                              ---------------------------------
                                                  Colin A. Jones

Address:                                      Address:

                                               4440 East Cortez
- --------------------------                    ----------------------------------
                                               Scottsdale Arizona
- --------------------------                    ----------------------------------

- --------------------------                    ----------------------------------
                                       -2-

$43,112.50                                               DATE: December 31, 1996
                                                                PHOENIX, ARIZONA

                                 PROMISSORY NOTE
                                 ---------------

         FOR  VALUE  RECEIVED,  the  undersigned  Greg  P.  Lambrecht  ("Maker")
promises and agrees to pay to the order of Premium Cigars  International,  Ltd.,
an Arizona  corporation  ("Payee"),  at the mailing address of Payee, or at such
other place as the holder hereof may from time to time designate,  the principal
sum of FORTY THREE THOUSAND ONE HUNDRED TWELVE AND 50/100 DOLLARS  ($43,112.50),
together with interest (defined herein) in lawful money of the United States, on
the unpaid  amount of said sum at the Interest  Rate (as defined  herein) or the
Default Rate (as defined herein), whichever is applicable.

         1. Payments and Interest Rate

                  a.  Commencing on the date hereof,  the unpaid balance of this
Promissory  Note  ("Note"),  shall  accrue  interest  ("Interest")  at the  rate
("Interest  Rate") of eight percent  (8.0%) per annum.  All unpaid  interest and
principal shall be due and payable on or before March 31, 1999.

                  b. During any event of default as defined herein, the Interest
Rate shall be twelve percent (12.0%) per annum ("Default Rate").  Interest shall
accrue at the Default Rate on the unpaid principal balance  immediately upon any
Event of Default without notice to Maker.  The existence or occurrence of either
one or both of the following events shall constitute an event of default ("Event
of  Default")  shall be defined as the  failure by Maker to make any  payment of
principal or interest or late charges due under this Note in accordance with the
terms of this Note. Upon the occurrence of an Event of Default,  the Payee shall
have the right to declare the remaining balance of this Note immediately due and
payable  and the  Payee  shall  have and may  exercise  any and all  rights  and
remedies  available at law or in equity and also any and all rights and remedies
provided in any security for this Note.

         2.  Prepayment.  The Maker may  prepay  any  portion  of the  remaining
balance of this Note at any time without penalty.  Any partial  prepayment shall
not  postpone  the due date of any  subsequent  payments or change the amount of
such payments unless the Payee agrees otherwise in writing.

         3.   Attorneys'   Fees.   Maker,   endorsers,   guarantors,   sureties,
accommodation  parties hereof,  and all other persons liable or to become liable
on this Note,  jointly and severally agree to pay all fees and costs incurred in
connection  with the  collection  of the  amounts due and owing under this Note,
including attorneys' fees and all costs.

         4. Governing Law and  Severability.  This Note is made pursuant to, and
shall be  construed  and governed by, the laws of the State of Arizona and Maker
irrevocably and unconditionally submits to the non-exclusive jurisdiction of the
courts of Maricopa  County,  State of Arizona and all courts  competent  to hear
appeals therefrom.  If any provision of this Note is construed or interpreted by
a court of competent jurisdiction to be void, invalid or
<PAGE>
unenforceable,  such decision shall affect only those provisions so construed or
interpreted and shall not affect the remaining provisions of the Note.

         5. Time of Essence. Time is of the essence of this Note.

         6.  Notices.  All notices under this Note shall be in writing and shall
be deemed delivered upon personal delivery to the authorized  representatives of
either party or three days after being sent by certified mail  (registered  mail
if to an address  outside  of the  United  States),  return  receipt  requested,
postage prepaid,  addressed to the respective parties at the addresses set forth
below.

         7. Waiver.  Maker for himself and for his  successors,  transferees and
assigns,  hereby waives presentment and demand for payment,  protest,  notice of
protest and nonpayment,  dishonor and notice of dishonor, bringing of suit, lack
of diligence or delays in collection or  enforcement  of this Note and notice of
the intention to accelerate, the release of any party liable, the release of any
security  for the debt,  the  taking of any  additional  security  and any other
indulgence or  forbearance.  Maker agrees that this Note and any or all payments
coming due hereunder may be extended or renewed from time to time without in any
way affecting or diminishing Maker's liability under this Note.

         IN WITNESS  WHEREOF,  Maker has  executed  this Note as of the date set
forth above.

"PAYEE"                                        "MAKER"
PREMIUM CIGARS INTERNATIONAL, LTD.
an Arizona corporation


                                                /s/ Greg P. Lambrecht
                                               ---------------------------------
                                                Greg P. Lambrecht

Address:                                       Address:

15651 N. 83rd Way Suite 3
- --------------------------                     ---------------------------------
Scottsdale, Arizona 85260
- --------------------------                     ---------------------------------

- --------------------------                     ---------------------------------
                                       -2-

                       PREMIUM CIGARS INTERNATIONAL, LTD.
               10855 North Frank Lloyd Wright Boulevard, Suite 102
                            Scottsdale, Arizona 85259


                                 January 7, 1997




Syed A. Shaikh, President
TSG Import, Export and Manufacturing Corporation

                  Re:      Agreement between PCI and TSG for the supply of brand
                           name and private label cigars to PCI by TSG.

Dear Shaikh:

         This letter  agreement  (the  "Letter  Agreement")  shall set forth our
understanding  of the initial  agreement  between Premium Cigars  International,
Ltd., an Arizona corporation ("PCI"),  and TSG Import,  Export and Manufacturing
Corporation,  a Maryland corporation ("TSG"), regarding the supply of brand name
and  private  label  cigars  to PCI by TSG.  It is our  understanding  that  the
agreement between TSG and PCI (the "Initial Agreement") is as follows:

         1. Term of Agreement.  The term of the Initial  Agreement  shall be for
six (6) calendar  months from the date of this Letter  Agreement (the "Agreement
Term").

         2. Minimum Purchase by PCI. PCI agrees to order, in the aggregate, from
TSG a minimum of * cigars per  calendar  month (the  "Minimum  Orders") and take
delivery of such cigars upon tender by TSG. The cigars shall be delivered to PCI
by TSG according to the  instructions  specified by each purchase order provided
to TSG by PCI. Notwithstanding the forgoing, any cigars ordered by and delivered
to PCI that are returned to TSG due to quality problems shall be included in the
total number of cigars  applied to the Minimum  Orders for a calendar month even
if a refund of payment for such returned cigars is made by TSG to PCI.

         3. Output Requirements. The initial output requirement for TSG shall be
* cigars per calendar month (the "Output Requirement"). PCI may, in any calendar
month, order quantities greater than the Output Requirement,  however, TSG shall
not be required to deliver to PCI, pursuant to such orders, quantities of cigars
in a total aggregate  amount in excess of the then existing Output  Requirement.
PCI may increase the Output  Requirement  at any time by  increments  of up to *
cigars per month upon the provision of sixty (60) calendar days prior

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
Syed A. Shaikh, President
TSG Import, Export and Manufacturing Corporation
January 9, 1997
Page 2


written notice to TSG of such increase. TSG may reduce the Output Requirement by
increments  of up to * cigars  per month upon  sixty  (60)  calendar  days prior
written  notice to PCI of such decrease if the total number of cigars ordered by
PCI for each of the three (3)  calendar  months  prior to the  delivery  of such
notice  was below the then  existing  Output  Requirement.  Notwithstanding  the
foregoing,  upon any reduction of the Output  Requirement  by TSG, the resulting
amount of the Output Requirement shall not be less than the highest total number
of cigars ordered by PCI in any single calendar month prior to such reduction of
the Output Requirement by TSG.

         4. Taxes and  Shipping.  Except for the state taxes  applicable to each
cigar delivered to PCI by TSG in the United States of America, TSG agrees to pay
all other  federal,  state and other  governmental  taxes,  duties  and  tariffs
associated  with each cigar  delivered to PCI pursuant to a PCI purchase  order.
TSG shall also pay all  transportation,  shipping and  handling  charges for all
cigars  delivered to PCI at such  locations in the United States as specified by
PCI purchase orders.

         5. Exclusive Supplier;  * Supplier.  TSG shall serve as PCI's exclusive
supplier  of the name brand of cigars  sold under the brand  labels  "Santiago",
"Anillo-De-Oro",  "E. Leon Jimenez" and "Carbonnel" (collectively the "Exclusive
Cigars").  TSG agrees to supply the  Exclusive  Cigars to PCI at a price * . TSG
agrees to maintain such * pricing during the Agreement  Term.  Failure of TSG to
maintain such * pricing shall be considered a material breach of its obligations
which may only be cured, within the time period specified by Paragraph 12 below,
by an immediate  refund of any and all monies  overpaid by PCI to TSG because of
such breach.

         6. Private  Label  Cigars.  TSG agrees to supply to PCI cigars  labeled
under PCI brand  names  (each a  "Private  Label  Brand"  and  collectively  the
"Private Label Brands").  Unless  otherwise  specified in writing to TSG by PCI,
the first  Private  Label  Brand to be  supplied  by TSG shall be of the same or
better quality (in tobacco leaf,  wrapping,  packaging and  manufacturing)  as *
cigars.  Subsequent  Private  Label  Brands to be supplied by TSG to PCI and the
price of each such brand shall be specified by mutual  agreement of TSG and PCI.
All Private  Label  Brands shall be  manufactured  by TSG  exclusively  for PCI.
Notwithstanding  the foregoing and except for custom blends developed  specially
for or by PCI, TSG shall have the right to produce cigars under different labels
for TSG customers other than PCI.

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
Syed A. Shaikh, President
TSG Import, Export and Manufacturing Corporation
January 9, 1997
Page 3


         7.  Orders.  TSG shall use its best  efforts  to fill all PCI  purchase
orders as  written.  TSG may,  however,  at the same  price  specified  in a PCI
purchase order and upon the written  consent of PCI, make  substitutions  of the
same or better  quality of cigars  for any or all cigars  ordered by PCI in such
purchase  order  other than  Private  Label  Cigars.  However,  any  quantity of
substituted cigars meeting the specifications of this Paragraph 7 and offered to
and refused by PCI shall be included in the determination of TSG's  satisfaction
of the Output  Requirement.  PCI shall not be required to accept  delivery of or
make  payment  for any  cigars  delivered  by TSG to PCI not  pursuant  to a PCI
purchase order.

         8.  Returns.  Within  ten (10)  business  days of PCI's  receipt of any
cigars  delivered by TSG pursuant to a PCI purchase order, PCI may return any or
all of such  cigars  because  of damage or  quality  problems.  Pursuant  to the
written  instruction of PCI, TSG shall immediately  either replace such returned
cigars or refund all monies paid by PCI for such returned cigars.

         9. Payment.  Payment by PCI for a purchase  order shall be made in full
at the time of PCI's placing of such purchase order.

         10.  Pricing.  At least once per each * period,  TSG shall  provide PCI
with a dated pricing sheet (the "Price Sheet")  listing (i) a description of the
then current  prices (in U.S.  dollars) of all cigars able to be supplied to PCI
by TSG and (ii) the  availability  of each such cigar which  availability  shall
include  minimum  delivery  time and maximum  quantity  available to be supplied
during the following sixty (60) day period. TSG shall guarantee * pricing on all
cigars  listed  on the  Price  Sheet  except  for  cigars * for  which TSG shall
guarantee * pricing.  The  availability  of cigars as listed on the price sheets
issued by TSG shall not be guaranteed by TSG.

         11.  Compliance.  TSG hereby warrants that all cigars  delivered to PCI
shall meet all federal and state rules,  regulations and standards applicable to
such tobacco  products  and that such cigars shall not contain any  materials or
substances  (i) not  normally  found in such  tobacco  products or (ii) that are
illegal or in violation of applicable  federal and state rules,  regulations and
standards.  TSG agrees to indemnify and hold PCI harmless from any loss,  claim,
damage, cost or expense resulting from TSG's breach of its warranties  specified
in this paragraph 11.

         12.  Termination  for  Breach.  If a  material  breach  of the  Initial
Agreement by either party is not cured within  thirty (30)  calendar days of the
non-breaching party's delivery of

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
Syed A. Shaikh, President
TSG Import, Export and Manufacturing Corporation
January 9, 1997
Page 4


written notice to the breaching party of such breach,  the  non-breaching  party
may, at its option, immediately terminate the Initial Agreement.

         13. Choice of Law. This Letter Agreement has been made and entered into
in the State of Arizona and it and the Initial  Agreement  shall be construed in
accordance  with the laws of the State of Arizona,  excluding  its choice of law
provisions.  The parties  agree that the Courts of Arizona,  including  Maricopa
County,  Arizona  Superior Court shall be the proper and exclusive forum for any
action  relating to a dispute between the parties arising out of, or related to,
this Letter Agreement and the Initial  Agreement.  Each party consents to the in
personam jurisdiction of said court.

         14. Formal Agreement.  PCI and TSG agree to negotiate,  at least thirty
(30)  days  prior  to the  end of the  Agreement  Term,  a more  formal  written
agreement  memorializing  the terms and conditions of the agreement  between the
parties (the  "Formal  Agreement").  If the Formal  Agreement is not executed by
both PCI and TSG thirty days (30) prior to the end of the  Agreement  Term,  the
Initial  Agreement  shall  automatically  terminate at the end of the  Agreement
Term.  Furthermore,  until such time as the Formal Agreement is executed by both
PCI and TSG, this Letter Agreement and any written  modifications  hereof signed
by both PCI and TSG,  shall be the sole and complete  understanding  between the
parties as to the Initial Agreement and shall supersede any prior understandings
or written or oral agreements  between the parties respecting the subject matter
hereof. No oral  modifications of this Letter Agreement or the Initial Agreement
shall be binding on either party.

         15.  Right of  Cancellation.  Either  party,  without  cause and with a
minimum of sixty (60) days written  notice to the other  party,  may cancel this
Agreement. All terms and conditions of this Agreement shall remain in full force
and effect  during the sixty (60) day period  after notice of  cancellation  has
been tendered.  At the close of the sixty (60) day period,  the parties agree to
conduct a final accounting of all cigars shipped and payments made and reconcile
any payments or refunds due.

         If  the  foregoing   accurately  reflects  your  understanding  of  our
agreement, please execute this Letter Agreement where indicated below and return
a copy of the executed  letter to me. If you have any questions,  or this letter
misstates your  understanding of our agreement,  please call me. We look forward
to continuing our relationship with you on this contract.

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
Syed A. Shaikh, President
TSG Import, Export and Manufacturing Corporation
January 9, 1997
Page 5




                                        Very truly yours,

                                        Premium Cigars International, Ltd.


                                        By:    /s/  Steve Lambrecht
                                           ---------------------------
                                             Steve Lambrecht
                                        Its: Chief Executive Officer




AGREED TO AND ACCEPTED BY:
TSG Import, Export and Manufacturing Corporation


By:   /s/  Syed A. Shaikh
   -------------------------
     Syed A. Shaikh
Its: President

* Confidential portions omitted and filed separately with the Commission.

                    CIGAR DISPLAY AND MERCHANDISING AGREEMENT
                    -----------------------------------------


         This Cigar Display and  Merchandising  Agreement (this  "Agreement") is
entered into as of the 1st day of April,  1997 (the "Effective  Date"),  between
Premium  Cigars  International,  Ltd.  ("PCI")  and  The  Southland  Corporation
("Southland").

         1.  General  Program  Description.  As more  fully  set  forth  in this
Agreement,  PCI shall provide to participating 7-Eleven convenience stores cigar
humidor  counter  displays  in  connection  with the  retail  sale of PCI  cigar
products (the "Products") at the stores (the "Program").

         2. Stores.

                  2.01  For  purposes  of this  Agreement,  corporate-owned  and
operated 7-Eleven  convenience stores shall be referred to as "Corporate Stores"
or "Stores." "Stores" shall not include, except to the extent section 2.02 below
applies,  any 7-Eleven convenience stores which are or hereafter may be operated
by Southland's franchisees or area licensees.

                  2.02 PCI acknowledges that Southland's 7-Eleven franchisees or
area licensees are independent contractors who determine the manner and means of
operating the 7-Eleven  stores  pursuant to the respective  franchise or license
agreement  with  Southland  and  arrangements  relating  thereto  and,  as such,
generally  determine  the  selection of products and services for the stores and
the  establishment  of retail selling prices for such products and services and,
therefore,  solely  determine  whether to participate  in the Program.  The term
"Participating Stores" or "Stores" shall include Southland's franchisees or area
licensees  to the extent each such  franchisee  or area  licensee  independently
elects to  participate  in the Program.  In such event,  all rights,  duties and
obligations  running  from PCI to  Southland  will also run between PCI and each
such franchisee or area licensee.  Unless otherwise described herein,  Corporate
Stores and Stores  operated  by  participating  franchisees  and  licensees  may
collectively at times, be referred to as "Participating Stores."

                  2.03  Southland  shall  not be  responsible  for  any  Program
obligation  or  the  breach  of  any  such  obligation  as it  may  relate  to a
Participating  Store operated by a franchisee or area  licensee.  Southland will
reasonably  cooperate  with PCI to  communicate  the terms and conditions of the
Program to  franchisees  and area  licensees.  Southland will use its reasonable
efforts, to the extent it is permitted,  to solicit franchisee and area licensee
participation  under the Program and will  reasonably  cooperate  with PCI as to
issues regarding Program eligibility and participation.

         3.  Participation  Agreement.  PCI requires that each  franchisee  that
independently  elects to  participate in the Program  execute the  Participation
Form attached to this  Agreement as Exhibit A (the  "Participation  Agreement").
PCI acknowledges that as to an area licensee, A

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
separate  agreement of  participation  agreement  may be necessary in connection
with area licensee  participation.  Southland  shall make  available the Program
materials and  Participation  Agreement to its franchisees and shall provide PCI
with copies of the executed Participation Agreements as they become available to
Southland.

         4. Term of Agreement.

                  4.01 The term of this  Agreement  shall begin on the Effective
Date and shall  continue  until March 30,  1999.  unless  otherwise  extended or
renewed only upon the mutual  agreement of the parties (the  "Term").  Except as
otherwise  specified by Section  4.03 below,  either  party may  terminate  this
Agreement, at any time, without cause, upon sixty (60) days prior written notice
to the other party.

                  4.02  Except as  otherwise  specified  by  Section  4.3 below,
participating  Stores  operated by  franchisees  or area licensees may terminate
their  participation in the Program, at any time, without cause, upon sixty (60)
days prior written notice to Southland.

                  4.03 Except as  otherwise  provided  under  Section 14 herein,
during  the first full year of the term of this  Agreement:  (i)  Southland  may
terminate  this  Agreement  as to all stores only upon thirty (30) days  written
notice to PCI that PCI has breached PCI's  obligations  under this Agreement and
such  breach is not cured by PCI  within  fifteen  (15)  calendar  days of PCI's
receipt of such notice from Southland and (ii) Participating  Stores operated by
franchisees or area licensees may terminate their  participation  in the Program
only upon thirty (30) days  written  notice to  Southland  that PCI has breached
PCI's  obligations  under  this  Agreement  and such  breach is not cured by PCI
within  fifteen (15) calendar  days of PC"s receipt from  Southland of a copy of
such notice from a Participating Store.

         5. Humidor Displays.

                  5.01 PCI shall provide each Participating  Store with either a
* humidor  counter  display or * humidor  counter display in connection with the
sale of the Products (the "Display"). The designations specified by this Section
5.01 are for descriptive purposes only and are not exact size specifications for
the Displays.

                  5.02 The Display shall be provided to Participating  Stores at
the sole cost of PCI. Participating Stores shall be responsible for the care and
maintenance  of the  Displays.  Any damaged,  lost or stolen  Displays  shall be
replaced  by PCI,  with  the  cost  of such  replacement  to be  charged  to the
Participating  Store. The cost for Display  replacement shall be prorated to the
Store  based  upon a *  schedule  of  PCI's  cost as set  forth  in  Exhibit  B.
Replacement  of Displays  due to  manufacturing  defects or normal wear and tear
shall be made by PCI at no charge or cost to the Participating Store.

* Confidential portions omitted and filed
separately with the Commission.
                                        2
<PAGE>
                  5.03 PCI  represents  that the  Displays  provided  under this
Agreement are available to other PCI's customers on a comparable  basis and that
such Displays are being provided under this Agreement based on PCI's belief that
the  Displays  shall  increase the  visibility  and sales of the  Products.  PCI
further represents that the Displays are provided at PCI's sole cost and expense
and  without  any  additional  charge or mark-up  on PCI  Products  above  PCI's
standard wholesale price for such products.

                  5.04 Title and ownership to the Displays  provided  under this
Agreement,  including any replacements for lost or stolen Displays, shall remain
with PCI. Upon the expiration or termination  of this  Agreement,  Southland and
Participating  Stores shall cooperate in making  available to PCI for return all
Displays placed in the Stores. All costs relating to the removal of the Displays
from the Stores and the return of Displays to PCI shall be the responsibility of
PCI.

         6. Program Display and Merchandising Requirements.

                  6.01 At least one Display shall be placed in a mutually agreed
upon  location  at or near the front or main sales  counter at the Store or such
other location as may be required by any law or local  ordinance.  To the extent
reasonably  possible,  such location shall provide customers of the Store with a
complete view of the Display.

                  6.02  Products  shall  only be  placed  in and  sold  from the
Displays.  Only  PCI  Products  may be  merchandised  in the  Displays.  PCI and
Southland  acknowledge  that  specially  packaged  Products  or other  accessory
Products  available  for purchase  through PCI may be  merchandised  outside the
Display.

                  6.03 Stores may  continue to market and sell tobacco and other
cigar and related  products not provided by PCI so long as such products are not
sold in or from the Displays or other non-PCI humidors.

                  6.04 PCI and  Southland  shall  develop  mutually  agreed upon
sales and  merchandising  programs in  connection  with the sale of the Products
that  will  be  recommended  and  presented  to  the  Participating  Stores  for
implementation.

         7. Program Disqualification.  Notwithstanding the provisions of Section
4 above,  PCI may disqualify a Participating  Store if, in PCI's  determination,
the Store is not in compliance with the Display and  merchandising  requirements
set forth in section 6 of this Agreement. PCI shall provide each such Store with
written notice of non-compliance  and if such  non-compliance is not remedied by
the Store within ten (10) days,  PCI may  permanently  disqualify the Store from
participation  under the Program.  In such an event,  PCI, at its sole cost, may
remove the Displays from the disqualified Store.

* Confidential portions omitted and filed
separately with the Commission.
                                        3
<PAGE>
         8. Inspection Rights.  Southland and the Participating Stores grant PCI
representatives the right to inspect Participating Stores for Program compliance
during normal  business hours so long as such inspection does not interfere with
the operation of the Store.

         9. Ordering.

                  9.01 It is Southland's  intent that most Corporate Stores will
participate in the Program. Southland also believes that a number of franchisees
and area licensees may also be interested in the Program.  Notwithstanding,  the
execution  of  this  Agreement  does  not  in  any  way  obligate  Southland  or
Participating  Stores to order or purchase any minimum  amount of Products.  PCI
acknowledges  and  agrees  that  Southland  is under no  obligation  of any kind
whatsoever to order or purchase any minimum  amount of Product for the Stores or
to commit to PCI a minimum  number  of Stores  that will  participate  under the
Program.

                  9.02  Product  orders  received  by PCI  shall be  billed  and
shipped no later than the end of the  business day  following  the day the order
was received by PCI.

                  9.03  Product  orders  will be  shipped to the Stores at PCI's
cost by a carrier of PCI's  choosing.  Product  order will be  delivered  to the
Store no later than five (5)  business  days from the day the order was received
by PCI.

                  9.04 Product  orders shall be filled at an average rate of not
less than ninety  percent (90%) of the quantity  ordered.  Product brands may be
substituted by PCI as provided by Section 11, but such  substituted  brands must
be of equal or greater  quality  and value and at a cost not to exceed the order
cost.

                  9.05 If the terms and  conditions of Product  orders  conflict
with the terms and  conditions of this  Agreement,  the terms and  conditions of
this Agreement will control.

         10. EDI Agreement.  Contemporaneously with this Agreement,  the parties
have  agreed to enter into an  Electronic  Data  Interchange  ("EDI")  Agreement
covering electronic invoicing, electronic remittance advice and Electronic Funds
Transfer ("EFT") payment procedures.

         11.  Products.  From time to time,  PCI  shall  provide  Southland  and
Participating  Stores with a list of available  Products  including the costs of
the Products delivered to the Stores. The initial Product order shall be shipped
to the Store along with the Display. Because all of the Products are categorized
by PCI into price point groupings, PCI shall have the right to substitute, at no
additional  charge to Southland or the  Participating  Stores,  a Product in the
same or higher price point group for any ordered  Products and such Products may
not be returned on the basis of such substitution

* Confidential portions omitted and filed
separately with the Commission.
                                        4
<PAGE>
         12. Product Payment Terms. Terms for the payment of Products ordered by
the Corporate Stores and the Stores operated by participating  franchisees shall
be payable by  Southland  on terms of net * days from date of invoice via * EFT.
Invoices from Monday  through  Sunday shall be paid by Southland  through EFT to
PCI's  designated  bank account no later than * following the invoice date.  EDI
invoices for payment will be dated with  anticipated date of Product delivery to
the stores and will be paid by Southland  using this date in accordance with the
provisions herein.

         13. Product Price.  The Product prices will remain firm during * of the
Term.  Thereafter,  PCI will  reduce  its  Product  prices for the stores to the
extent PCI reduces its prices to the general trade for the same type of products
with such price decrease to be effective immediately upon notice to Southland.

         14.__*__ . During the * of the Term, PCI agrees to use its best efforts
to * .

         15.  Taxes.  PCI shall be  responsible  for accruing and  remitting all
taxes  relating to the  Displays  provided  under this  Agreement  and all taxes
relating to PCI's performance or the supplying of the Products,  (except for the
taxes that must legally be collected by the Stores from consumers at the time of
Product purchase).

         16. Warranty.

                  16.01  PCI  hereby  warrants,   guarantees  and  certifies  to
Southland, and to any subsidiary,  division, affiliate, franchisee or license of
Southland  that  at the  time  of  delivery  of  such  Products  to  Stores  and
Participating  Stores,  any and all  Products  (i)  have  been,  are and will be
produced and  furnished in  compliance  with the  provisions of the Federal Fair
Labor Standards Act; (ii) have been, are and will be produced in compliance with
and have not been, are not and will not be, adulterated or misbranded within the
meaning of the Federal Food Drug and Cosmetic Act of 1938,  as amended,  and the
regulations promulgated thereunder (the "Act"), or the pure food or drug laws or
ordinances  of any state or city to which the  Products  are shipped by PCI, and
have not been, are not and will not be articles which may not be introduced into
interstate  commerce  under  the Act;  (iii)  if the  Products  contain  a color
additive, said color additive has been, is and will be from a batch certified by
the Secretary of Health, Education and Welfare as required by the Act; (iv) have
not been,  are not and will not be  misbranded  hazardous  substances  or banned
hazardous substances, and have not been, are not and will not be in a misbranded
package  within the  meaning  of that term in the  Federal  Hazardous  Substance
Labeling Act or the consumer  Product Safety Act; (v) have been, are and will be
placed in packages  that  reflect  true net weight,  measure,  contents and size
pursuant to applicable federal and state  requirements;  (vi) have been, are and
will be in  compliance  with all  applicable  federal,  state  and  local  laws,
regulations  and other legal  requirements,  including  but not limited to those
related to health, safety, labeling, flammability and price discrimination;  and
(vii) have been, are and will be good and  merchantable and fit for the purposes
for which they are sold. PCI will

* Confidential portions omitted and filed
separately with the Commission.
                                        5
<PAGE>
not,  however,  warrant in any way or be liable for any Products  that have been
damaged,  modified  or allowed to spoil  after  delivery  by PCI to a  Corporate
Store, Store or Participating Store.

                  16.02 PCI agrees that it will promptly reimburse Southland for
all costs  involved  in any Product  recall or other  market  withdrawal  of the
Products  attributable  to the  breach  of  any  representations  or  warranties
contained herein, such costs to include,  but not be limited to, the cost of (i)
handling and  preparing the Products for  reshipment  to PCI or other  designee,
(ii) destroying the Products if necessary, and (iii) replenishing inventory as a
result of the Products' removal, return or necessary destruction.

         17.  Indemnification.  PCI agrees,  in addition to any other  rights or
remedies of Southland  and unless the  applicable  Products  have been  damaged,
modified or allowed to spoil after  delivery of such  Products by PCI to a Store
or Participating  Store, to defend,  indemnify and hold Southland  harmless from
any and all losses, damages,  liabilities or expenses (including attorneys' fees
and court costs)  arising out of or resulting  from, or in connection  with: (i)
any allegation or finding of a violation of any patent, trademark,  copyright or
contractual or other rights of any third parties arising from the purchase,  use
or sale of the  Products;  (ii) any  allegation  or finding of any breach of any
warranty,  guarantee or  certification  to  Southland;  (iii) any  allegation or
finding  of a  violation  pertaining  to, or  arising in  connection  with,  the
manufacture, production or sale of the Products; or (iv) any complaint, claim or
legal action  whatsoever,  whether  foreseen or  unforeseen,  alleging  damages,
death, illness, injury or damage to property, resulting from the purchase or use
of any of the Products.

         18. Insurance.

                  18.01 PCI agrees to keep in force,  at ail times  while any of
the Products are being offered for sale by PCI, adequate  comprehensive  general
liability  insurance  endorsed  to include  both  "products"  and  "contractual"
coverage,  with a combined single limit of at least * each occurrence for bodily
injury or property damage.

                  18.02 PCI agrees to furnish  Southland with a certificate from
a  financially  responsible  insurance  company  evidencing  that the  insurance
required  hereunder  is in force,  including a broad form  seller's  endorsement
naming  Southland as an additional  insured and providing that such coverage may
not be terminated, canceled or materially changed without thirty (30) days prior
written notice to Southland at its office at 2711 North Haskell Avenue,  Dallas,
Texas 75204-2906,  Attn: Legal Department. PCI shall furnish Southland a copy of
such  certificate  of  insurance  prior to its first  shipment  of  Products  to
Southland.

         19.  Goodwill.  Southland agrees that it neither has, nor will acquire,
any vested or  proprietary  right or interest  with respect to the marketing and
sale of the Products, and that any such goodwill created or increased during the
term of this Agreement shall be considered the property of PCI.

* Confidential portions omitted and filed
separately with the Commission.
                                        6
<PAGE>
         20. Effect of Termination or Expiration. In the event or termination or
expiration  of this  Agreement,  PCI, at its sole cost,  will remove any and all
Displays from each Store within sixty (60) days of termination or expiration.

         21. Remedies. All rights and remedies conferred by this Agreement or by
law  shall be  cumulative  and in  addition  to every  other  right  and  remedy
available.  No failure on the part of the injured party to exercise and no delay
in exercising  any right or remedy  hereunder  shall operate as a waiver thereof
unless specifically waived in writing,  nor shall any single or partial exercise
of any right or remedy hereunder  preclude any other or further exercise thereof
or the exercise of any other right or remedy.

         22. Confidential  Information.  PCI and Southland will and will use all
reasonable efforts to cause their respective employees to hold in confidence all
Confidential  Information,  hereinafter defined, and PCI and Southland will not,
and will use all reasonable  efforts to ensure that any employees  having access
to the  Confidential  information  through them will not,  disclose the same and
will not use except in  connection  with this  Agreement.  For purposes  hereof,
"Confidential  Information"  means this  Agreement,  all information of any kind
(including,  without  limitation,  sales,  pricing,  financial  and  promotional
information) obtained directly or indirectly from PCI or Southland,  as the case
may be, or from any of their respective employees,  agent, accountants,  counsel
or other representatives, relating to either PCI or Southland's business, except
information that:

                  1.  constitutes  readily   ascertainable  public  information,
including,  without  limitation,  any information  filed with the Securities and
Exchange Commission;

                  2. subsequently becomes public information through no fault of
the party to whom it was revealed.

                  3. either  party  obtains  from a third party who they have no
reason to believe is under any obligation of confidentiality; or

                  4.  either  party  becomes  legally   obligated  to  disclose,
provided  that  the  other  party  is  afforded  an  opportunity  prior  to such
disclosure  to apply to the court or other  appropriate  authority for a form of
restrictive order preventing disclosure of any such information.

         23. Miscellaneous.

                  23.01  Force  Majeure.  Except  with  respect to each  party's
outstanding  payment  obligations,  neither  party  to this  Agreement  shall be
required to perform any term, covenant or condition of this Agreement as long as
such performance is delayed or prevented by force majeure,  which shall mean any
acts of God, strike, lockout,  material or labor restriction by any governmental
authority,  civil riot and any other cause not reasonably  within the control of
such

* Confidential portions omitted and filed
separately with the Commission.
                                        7
<PAGE>
party and which by exercise of due diligence such party is unable,  wholly or in
part to prevent or overcome.

                  23.02 Titles.  All headings,  titles and  subdivisions are for
the  convenience  of the  parties  and are not to be used in  interpreting  this
Agreement.

                  23.03  Successor  and  Assigns.  All  of  the  terms  of  this
Agreement  will be binding upon, and inure to the benefit of, and be enforceable
by the parties and their  respective  successors,  assigns;  provided,  however,
neither party can assign their  respective  interests herein without the written
consent of the other,  except to a parent,  subsidiary  or affiliate  holding in
excess of fifty percent (50%) of the controlling interest of such party.

                  23.04 Texas Law. This  Agreement  will be construed and in all
respects take effect in accordance with the laws of the State of Texas and venue
with respect to any judicial proceeding will be Dallas County, Texas.

                  23.05  Notices.  Any notice or other  instruments  required or
permitted  by the  Agreement  to be  served  on or  given  to a party  shall  be
sufficiently  served or given for all purposes (a) when personally  delivered to
any  officer  of the  party  to  whom  it is  addressed,  or (b) if  sent by (i)
certified or registered mail postage  prepaid,  or (ii) overnight  express mail,
addressed to the party at the  appropriate  address set forth below,  or at such
other address as the party has directed in writing.  The  effective  date of any
notice shall be the date of delivery if by personal  delivery or date of mailing
thereof to the party to whom such notice is addressed.

         2. Addresses. All correspondence shall be addressed as follows:

                           If to Southland:
                           The Southland Corporation
                           2711 N. Haskell Avenue
                           Dallas, Texas 75204
                           Attn: Vice President, Merchandising

                           With a copy given in the manner described above to:

                           The Southland Corporation
                           2711 N. Haskell Avenue
                           Dallas, Texas 75204
                           Attn: General Counsel, Legal Department

* Confidential portions omitted and filed
separately with the Commission.
                                        8
<PAGE>
                           If to PCI:

                           Premium Cigars International, Ltd.
                           1129 East Via Linda
                           Suite NO. 100-102
                           Scottsdale, Arizona 85259
                           Attn: Steven A. Lambrecht

                  23.06 Waiver. Neither the failure nor any delay on the part of
either  party to exercise  any right  under this  Agreement  shall  operate as a
waiver thereof,  nor shall any single or partial  exercise of any right preclude
any other or further  exercise  of the same or of any other  right nor shall any
waiver of any right with respect to any  occurrence  be construed as a waiver of
such right with  respect to any other  occurrence.  No waiver shall be effective
unless it is in writing and is signed by the party asserted to have granted such
waiver.

                  23.07  Independent  Contractor.  The parties to this Agreement
will be independent  contractors under this Agreement and in no event will their
relationship  be deemed that of  employer/employee.  It is not the intent of the
parties to form any partnership or joint venture, and it is understood that each
party will exercise full power and authority,  except as  specifically  provided
otherwise  in this  Agreement,  to  select  the  means,  method  and  manner  of
performing all obligations under this Agreement.  PCI and Southland specifically
agree that for all  purposes  hereunder,  Southland,  its  franchisees  and area
licensees are independent contractors.

                  23.08 Attorney's Fees.  Except as otherwise provide in section
17  herein,  in the event any legal  proceeding  is  initiated  by either  party
regarding the construction or enforcement of this Agreement,  each party will be
responsible  for its own attorney's  fees,  costs and expenses  incurred in such
proceeding.

                  23.09 Costs and Expenses.  Each party will be responsible  for
its own costs and expenses  relating to the  execution  and  performance  of its
respective obligations under this Agreement, except as otherwise stated herein.

                  23.10  Press  Release.  Neither  Southland  nor PCI will issue
press  releases  regarding  the  Program  or any  terms  or  conditions  of this
Agreement without receiving prior written permission from the other party, which
permission will not be unreasonably withheld.

                  23.11  Exhibits and  Schedules.  All  Exhibits  and  Schedules
attached  hereto are hereby  incorporated by reference into, and made a part of,
this Agreement.

                  23.12  Execution  in  Counterparts.   This  Agreement  may  be
executed in any number of  counterparts,  each of which shall be deemed to be an
original as against any party whose signature appears thereon;  and all of which
shall together  constitute  one and the same  instrument.  This Agreement  shall
become binding when one or more counterparts hereof,

* Confidential portions omitted and filed
separately with the Commission.
                                        9
<PAGE>
individually or taken together,  shall bear the signatures of all of the parties
reflected hereon as the signatories.

                  23.13 Entire  Agreement.  This  Agreement  contains the entire
understanding  between the parties  hereto  with  respect to the subject  matter
hereof,   and   supersedes   all  prior  and   contemporaneous   agreements  and
understandings,  inducements or conditions, express or implied, oral or written,
except as herein  contained.  The express terms hereof control and supersede any
course of  performance  and/or usage of the trade  inconsistent  with any of the
terms hereof. This Agreement may not be modified,  amended,  extended or renewed
other than by an agreement in writing and in the case of Southland,  executed by
a Senior Vice President.

         IN  WITNESS  WHEREOF,  the  parties  have  executed,  or  caused  to be
executed, this Agreement as of the day and year written above.

ATTEST:                                    PREMIUM CIGARS INTERNATIONAL, LTD.


By:    /s/ Ron Rice                        By:  /s/  Steven A. Lambrecht
   ------------------                         -------------------------------
       Attorney                            Name:   Steven A. Lambrecht
   ------------------                           -----------------------------
                                           Its:       C.E.O.
                                               ------------------------------

ATTEST:                                    THE SOUTHLAND CORPORATION


By  /s/   Thomas P. Hennen                 By:     /s/  Gary R. Rose
   ------------------                         -------------------------------
   Assistant Secretary                     Name:   Gary R. Rose
   ------------------                           -----------------------------
                                                 Vice President

* Confidential portions omitted and filed
separately with the Commission.
                                       10
<PAGE>
                                    EXHIBIT A

                    CIGAR DISPLAY AND MERCHANDISING AGREEMENT
                             PARTICIPATION AGREEMENT
                             -----------------------


1.       Premium  Cigars   International   Limited  ("PCI")  and  The  Southland
         Corporation   ("Southland")   have  entered  into  an  agreement   (the
         "Agreement") wherein PCI shall provide to designated 7-Eleven corporate
         stores humidor counter displays (the "Displays") in connection with the
         sale  of  PCI  cigar  Products  (the  "Products")  at  the  store  (the
         "Program").

2.       You may also wish to  participate in the Program.  The general  Program
         requirements  include:  (i) placing  the Display at a location  that is
         near the front or main sales  counter at the Store  unless as otherwise
         required by law;  (ii)  merchandising  only PCI Products in the Display
         and selling only such  Products  from the Display;  (iii)  implementing
         mutually  agreed  upon  and  reasonable  Product  sales  and  marketing
         programs as presented  by PCI and (iv) not selling  Products or non-PCI
         cigars or cigar related items from or in non-PCI humidor units.

3.       The  Displays  are  initially  provided  at PCI's  cost and  without an
         additional  charge or  mark-up on PCI  Products  above  PCI's  standard
         wholesale  price for such products.  Replacement of damaged,  stolen or
         lost displays are available  through PCI at a * prorated cost. There is
         no ongoing or minimum Product purchase  requirement  under the Program.
         The  minimum  term under the  Program is one (1) year.  After the first
         year  of the  Program,  you may  terminate  your  participation  in the
         Program for any reason and at any time,  upon sixty (60) days notice to
         Southland  in which case the  Display  will be  removed by PCI.  In the
         event of Program termination,  PCI has the right to remove the Display.
         The  Program  is  more  fully   described  in  the  Cigar  Display  and
         Merchandising  Agreement (the "Agreement") a copy of which is available
         for review through your field consultant or market manager.

4.       By  executing  this  Participation  Agreement,  you hereby agree to the
         applicable Program terms and conditions contained in the Agreement. You
         understand  that  PCI  shall  solely  determine  compliance  under  the
         Program,  and that PCI shall be solely  responsible  for  disqualifying
         stores from Program participation  including your Store In the event of
         disqualification, the Display may be removed by PCI from the Store.

5.       PCI  and  Southland   recognize  that   franchisees   are   independent
         contractors  who  determine  the  manner and means of  operating  their
         7-Eleven  franchises  pursuant to the terms of the franchise  agreement
         and, as such, solely determine whether to participate in the Program.

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
IF YOU WISH TO PARTICIPATE  IN THE PROGRAM,  YOU MUST SIGN IN THE SPACE PROVIDED
BELOW AND RETURN THIS FORM TO YOUR FIELD CONSULTANT BY ________________________,
1997.

Franchisee(s)


_______________________________________      7-Eleven Store No._________________
Signature

                                             Store
_______________________________________      Address:___________________________
Full Name (Printed)


Date:__________________________________              ___________________________

The Southland Corporation

_______________________________________
Signature


_______________________________________
Market Manager (Printed Name)


* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
                                    EXHIBIT B

                        DISPLAY COST/REPLACEMENT SCHEDULE



 ORDER                                 COST PER     INITIAL ORDER    REPLACEMENT
NUMBER    DESCRIPTION   CIGAR COUNT     DISPLAY    PER STORE COST       COST:
- ------    -----------   -----------     -------    --------------       -----
   *           *             *             *              *               *
   *           *             *             *              *               *


    * [FOOTNOTE OMITTED]

April 8, 1997



Premium Cigars International
11259 E. Via Linda Suite #100-102
Scottsdale, AZ 85259

Attn:  Murphy Pierson

RE:  Establishment  of Agency  relationship  for the purpose of collecting  your
accounts where sales were made to Stockholders of Associated Grocers, Inc.

Your  company  has been or is  requesting  to sell  merchandise  to  members  of
Associated  Grocers,  Inc. under the drop shipment plan; the  merchandise  being
sold by your sales  representative to the various members and delivered directly
to the member from your plants,  warehouse or other depots without being handled
by Associated Grocers.

As part of this program, you have advised us as to the details of such sales and
Associated  Grocers  has  collected  the  amount  of the  sales  price  for your
accounts.  It is the purpose of this letter to formally  state the nature of our
contract relationship for the purposes of our respective files.

The normal  procedure to be followed in respect to drop shipment  accounting has
been and will be as follows:

         (a)      All invoices are mailed to us in duplicate,  one of which must
                  be an original or a legible carbon copy  identifying the store
                  to which the  delivery  was made,  the  quantities  and prices
                  involved.

         (b)      You will  accumulate the invoices  evidencing the sales to the
                  several  members  stores,  which  will be  mailed to us with a
                  statement showing the store name, store number,  the amount of
                  each  invoice  and  the  grand  total  at  the  bottom  of the
                  statement.

         (c)      It is definitely understood that this billing arrangement will
                  not change your selling  prices to our member  stores,  except
                  when there is a market price change.

         (d)      Associated  will  undertake  to  collect  the  amounts  of the
                  invoices  forwarded  to  it  from  the  respective  purchasing
                  members and remitted * from receipt of invoice.

         (e)      Terms:    *


* Confidential portions omitted and filed separately with the Commission.
<PAGE>
Page 2

It is expressly  understood  that you will not, under this program be making any
sales to Associated Grocers,  and that Associated Grocers does not guarantee any
of the accounts of its members.  The sole obligation of Associated Grocers is to
make its best efforts to effect the  collection of such accounts in  conjunction
with the sale of merchandise by Associated Grocers to its respective members. In
the event we,  under this  program,  at any time  remit to you for any  accounts
billed to members which prove to be uncollectible, you will, upon being advised,
reimburse  us for the  amount  so  advanced  by  Associated  Grocers.  You  will
thereafter  be free to  proceed  in  manner to  collect  your  account  from the
defaulting member.

So that our records will be complete,  we respectfully request that you indicate
your  acceptance  hereof  where  designated  on the copy of this letter which is
enclosed. A stamped, self-addressed envelope is provided for your convenience.

This  agreement  supersedes  all prior  agreements,  oral or written.  All prior
agreements shall be null and void.

Sincerely,

ASSOCIATED GROCERS, INCORPORATED
- --------------------------------

BY:      /s/ Dan Harkins
   ---------------------
Dan Harkins
Grocery Procurement

Accepted this   4   day of    9   , 1997.
              -----        -------

COMPANY NAME:  PREMIUM CIGARS INTERNATIONAL
               ----------------------------

BY:                /s/ Murphy Pierson
               ----------------------------
                       Murphy Pierson


* Confidential portions omitted and filed separately with the Commission.

                             PCI RETAILER AGREEMENT


<TABLE>
<S>                                                         <C>
VENDOR:                                                     RETAILER:
PREMIUM CIGARS INTERNATIONAL, LTD.                          Arizona Region, Region 3100, Circle K Stores,
11259 East Via Linda, Suite #100-102                        Inc.
602-657-0200 (Office) 602-661-6026 (Facsimile)              2430 W. Mission Lane
800-PCI-1001 (Toll Free)                                    Phoenix, Arizona 85021
                                                            (602) 331-3131 (602) 331-7740 fax
</TABLE>

Effective Date: April 15, 1997

         1. TERM OF AGREEMENT.  The initial term of this Agreement  shall be for
one ( l )  calendar  year from the  Effective  Date  (the  "First  Term").  This
Agreement shall  automatically  renew at the expiration of the First Term for up
to three (3) additional  one (l) year terms (each an  "Additional  Term") unless
either  party,  at least thirty (30)  calendar days prior to the end of the then
existing First Term or Additional  Term, gives written notice to the other party
that this Agreement shall not renew.  Notwithstanding the forgoing, either party
may  terminate  this  Agreement  at any time upon one hundred  twenty (120) days
prior written notice to the other party of such termination.

         2. GENERAL  RETAILER  OBLIGATIONS.  Retailer agrees to use its standard
business  practices to actively promote,  in lawful ways, the marketing and sale
of Vendor's  products  (the  ';Vendor  Products")  to  customers  at each retail
location  of  Retailer  listed on exhibit "A'  attached  hereto  (each a "Retail
Location").  Retailer shall conduct its operations at each Retail  Location in a
manner  which  shall not  reflect  adversely  upon the  reputation,  quality  or
credibility  of  Vendor  or the  Vendor  Products  and  shall  comply  with  all
applicable  federal,  territorial,  state  and  local  laws and  regulations  in
performing its duties hereunder. Furthermore, in the event that Retailer becomes
aware of any material  complaints,  charges or claims  concerning  Vendor or the
Vendor  Products,  Retailer shall notify Vendor of such  complaints,  charges or
claims.  If requested by Vendor,  Retailer  shall consult with Vendor  regarding
mutually   agreeable  actions  to  be  taken  by  Retailer  regarding  any  such
complaints, charges or claims.

         3. CONTACT  PERSON.  Retailer  shall  provide  Vendor with the name and
phone number of the person responsible for communications  with Vendor regarding
this Agreement. At the request of Vendor. Retailer shall provide Vendor with any
changes to the name or phone number of such person after the  occurrence of such
changes. Effective Date:

         4.  HUMIDORS.  All Vendor  Products shall only be displayed in and sold
from humidors or other display units (each a "Vendor  Humidor" and  collectively
"Vendor  Humidors")  provided  or sold to  Retailer  by Vendor or an  authorized
distributor  of Vendor  Products  (a "Vendor  Distributor  ')  pursuant  to this
Agreement. Either Vendor or a Vendor Distributor shall provide Retailer with the
Vendor  Humidors  required  for  the  sale of  Vendor  Products  at each  Retail
Location.  Neither Vendor nor the Vendor  Distributor  shall charge Retailer for
the first Vendor Humidor required for each display position at a Retail Location
(each a "First  Vendor  Humidor"  and  collectively  "First  Vendor  Humidors").
Retailer shall be responsible  for the care of all Vendor  Humidors placed in or
at a Retail  Location.  Any damaged  (except by normal  wear and tear),  lost or
stolen  Vendor  Humidors  shall be  repaired  or  replaced by Vendor or a Vendor
Distributor.  with the cost of any such repairs or replacements being charged to
and paid by Retailer. Any repair or replacement of Vendor Humidors

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
for which  Retailer is  charged,  shall be made at a cost equal to * of Vendor's
wholesale  price (as listed on Vendor's then current price list) for such Vendor
Humidors  prorated over an * period  beginning with the later of the date of the
delivery or last  replacement of such Vendor Humidor.  Any repair or replacement
of a Vendor Humidor due to  manufacturing  defects or normal wear and tear shall
be made by Vendor or a Vendor Distributor at no charge or cost to Retailer.

         5. HUMIDOR  PLACEMENT.  Retailer agrees to have at least one (1) Vendor
Humidor prominently  displayed at each Retail Location in full view of a primary
traffic location.

         6. PRODUCTS AND DISPLAYS: OWNERSHIP. Only Vendor Products may be placed
in or on Vendor Humidors or sold in, on, or from Vendor  Humidors.  Retailer and
each Retail Location shall display only such labels,  displays or signs in or on
the Vendor Humidors as are mutually agreeable to Vendor and Retailer. All Vendor
Humidors provided to Retailer pursuant to this Agreement, including replacements
for  damaged,  lost or stolen  Vendor  Humidors,  shall be and shall  remain the
property  of Vendor.  Upon the  termination  of this  Agreement  for any reason,
Retailer  shall  return to Vendor,  within  thirty  (30)  calendar  days of such
termination all Vendor Humidors provided to Retailer pursuant to this Agreement.
Any and all costs of the return of Vendor  Humidors  pursuant to this  Section 6
shall be paid by Vendor

         7.  PAYMENT.  Retailer  shall pay for all Vendor  Products  placed in a
Vendor  Humidor  at each  Retail  Location.  Such  payment  shall be made on the
following terms: * days otherwise.

         8.  WARRANTIES AND  REPRESENTATIONS.  AS of the date of this Agreement,
each party  represents and warrants  that:  (i) it holds all necessary  federal,
state and local  licenses and permits  required for the sale,  distribution  and
marketing of Vendor Products to customers in accordance with applicable law (the
"Required  Permits);  (ii)  there  are no  actions  or  proceedings  pending  or
contemplated  within its knowledge that would in any way jeopardize any Required
Permits; (iii) it is in good standing under the laws of the state in which it is
located,  has all requisite  corporate or organizational  authority  required to
perform its  obligations  under this  Agreement  and has taken all  corporate or
organizational  actions  required for the performance of its  obligations  under
this Agreement and (iv) its performance of its obligations  under this Agreement
will not violate any  agreement  or contract to which it is a party.  Each party
agrees  to  use  commercially  reasonable  efforts  to  ensure  that  the  above
representations  and  warranties  shall remain true  throughout the term of this
Agreement and will notify the other party, in writing,  of any material  changes
of the above conditions.

         9. POLICIES AND  PROCEDURES.  Any and all marketing or sales  materials
related  to the  Vendor  Products  shall be  mutually  agreeable  to Vendor  and
Retailer  and,  if  Vendor  notifies   Retailer  that  any  such  materials  are
objectionable  to Vendor,  then  Retailer  shall work with Vendor to  reasonably
resolve such objections to the mutual  satisfaction of both Vendor and Retailer.
Retailer  shall not make  false or  misleading  representations  or claims  with
respect to Vendor or the Vendor  Products.  Retailer  shall  also  refrain  from
communicating,  as being binding on Vendor, any  representations,  guarantees or
warranties with respect to the Vendor Products,  except as expressly  authorized
by Vendor in writing or are set forth in written materials provided by Vendor.

         10. INDEPENDENT CONTRACTOR. Vendor and Retailer specifically agree that
for all  purposes  hereunder,  Retailer  is,  and  shall  be  deemed  to be,  an
independent contractor. Neither

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
Retailer nor Retailer's employees,  agents or representatives shall be deemed to
be employees,  agents or  representatives  of Vendor, nor shall any of them have
the power to enter  into any  contract,  agreement  or  obligation  on behalf of
Vendor or to  otherwise  legally  bind Vendor in any way,  nor  enlarge  upon or
extend any warranty or representation regarding Vendor Products beyond that made
by Vendor or the  manufacturer  of such products.  Retailer shall be responsible
for  obtaining and paying for any and all costs,  bonds,  insurance and licenses
required for Retailer's distribution, sale and marketing of the Vendor Products.
Retailer  shall also be further  responsible  for the  collection,  payment  and
reporting of any and all taxes  required to be paid and/or  reported by Retailer
by any  federal,  state,  territorial  or local  government  including,  but not
limited  to, any and all sales,  use,  employee,  withholding  and valued  added
taxes.  Notwithstanding  the foregoing,  Vendor shall be responsible  for paying
tobacco taxes required by any federal. state, territorial or local government to
be paid on or for the Vendor Products

         11. RELATED  PRODUCTS.  During the term of this Agreement and any other
period that  Retailer  sells or markets  the Vendor  Products,  Retailer  hereby
agrees not to sell or market, either directly or indirectly, any cigars or cigar
products, other than the Vendor Products, in, on or from humidors.

         12.  INDEMNIFICATION.  Each  party  agrees  to and  does  hereby  fully
indemnify  and hold  harmless  the  other  party  and any of the  other  party's
affiliates, successors, assigns, officers, directors,  shareholders,  employees,
and agents  (the  "Indemnified  Parties"),  from and against any and all losses,
damages,  liabilities,  obligations,  judgments,  settlements,  costs  and other
expenses  incurred  or  suffered  by the  Indemnified  Parties  by reason of the
assertion of any claim or the institution of any litigation  against them during
the term of the Agreement or subsequent to its expiration or termination,  which
is directly or indirectly based upon or related to any acts or omissions of such
party  (the  "Indemnifying  Party") or the  Indemnifying  Party's  employees  or
agents,  or which are directly or indirectly based upon or related to any breach
of the Agreement by the Indemnifying  Party. The Indemnifying Party shall assume
the defense,  at its sole expense, of any claim or litigation as to which it has
an indemnification  obligation hereunder.  If the Indemnifying Party fails to do
so, the  Indemnified  Parties  shall have the right to assume their own defense,
and the  Indemnifying  Party shall be  obligated to  reimburse  the  Indemnified
Parties  for any and all  reasonable  expenses  (including,  but not limited to,
attorneys'  fees)  incurred  in the  defense  of such  claim or  litigation,  in
addition to the  Indemnifying  Party's other  indemnity  obligations  hereunder.
Notwithstanding the foregoing, Vendor shall neither be responsible nor indemnify
Retailer for any liability resulting from or related to the Vendor Products that
is caused by, based on or related to any spoilage,  damage or other modification
of the Vendor Products  related to or resulting from the acts of or omissions of
Retailer or Retailer's employees, agents, contractors or affiliates.

         13. PRODUCT WARRANTIES.  Vendor warrants that, prior to and at the time
of  delivery  of Vendor  Products  to  Retailer,  all Vendor  Products  shall be
merchantable  for  their  intended  use and  shall  be in  compliance  with  all
applicable state and federal laws and regulations. Any and all other warranties,
whether  implied,  express or arising pursuant to applicable law and relating to
the Vendor Products,  are hereby disclaimed to the maximum extent possible under
applicable law. Furthermore, Vendor shall not be liable to Retailer for any loss
of profit or any  indirect,  special,  incidental  or  consequential  damages in
connection with or arising from the Vendor Products unless advised in writing of
the  possibility  of such  damages  prior to or at the time of the  ordering  by
Retailer of such Vendor Products

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
         14. GOOD WILL.  Retailer  agrees that it neither has. nor will acquire,
any vested or  proprietary  right or interest  with respect to the marketing and
sale of Vendor Products,  and that any such goodwill created or increased during
the term of this  Agreement  shall be  considered  the  property of Vendor.  15.
AGREEMENT TO PERFORM  NECESSARY  ACTS.  Each party to this  Agreement  agrees to
perform any further acts  reasonably  required under the terms of this Agreement
and to execute and deliver any documents  which may be  reasonably  necessary to
carry out the provisions of this Agreement.  This  Agreement,  together with any
exhibits,  schedules and other  documents  contemplated  hereby,  constitute the
final written expression of all of the agreements between the parties,  and is a
complete  and   exclusive   statement  of  those  terms.   It   supersedes   all
understandings  and negotiations  concerning the matters specified  herein.  Any
representations,  promises,  warranties  or  statements  made by any party  that
differ in any way from the terms of this written  Agreement,  and the  exhibits,
schedules and other documents  contemplated  hereby,  shall be given no force or
effect.

         16. CONFIDENTIALITY.  Other than to their accountants and lawyers or as
otherwise  required  by  applicable  law  or  for  their  performance  of  their
obligations under this Agreement, the parties agree not to (i) publicly announce
or disclose the terms of this Agreement or (ii) directly or indirectly  issue or
permit the issuance of any publicity whatsoever regarding the existence or terms
of this Agreement.

         17.  GOVERNING LAW:  ATTORNEY'S  FEES. This Agreement has been made and
entered into in the State of Arizona and shall be construed in  accordance  with
the laws of the State of Arizona, United States of America, excluding its choice
of law  provisions.  The  parties  agree that the Courts of  Arizona,  including
Maricopa County,  Arizona Superior Court shall be the proper and exclusive forum
for any action  relating to a dispute  between  the  parties  arising out of, or
related to, this Agreement.  Each party consents to the in personam jurisdiction
of said court.  The prevailing party in any dispute arising under this Agreement
shall be entitled to receive its costs, fees, and expenses, including attorneys'
fees.  Reasonable  attorneys'  fees shall be  determined  by the court and not a
jury.

         18. SURVIVAL.  Any obligation or agreement herein which has not been or
cannot  be  fully  performed  prior to the  termination  or  expiration  of this
Agreement,  including,  but not limited to. the provisions of Sections 11 and 12
above, shall survive such termination or expiration.

         19.  NOTICES.  The service of any notice provided for in this Agreement
shall be complete and  effective on the date such notice is placed in the United
States Mail,  certified or registered  with return  receipt  requested,  postage
prepaid, and addressed to the respective parties as first written above.

         20. SECTION HEADINGS.  The section headings contained in this Agreement
are for  convenience  only and shall in no manner be construed as a part of this
Agreement.

         21.  SEVERABILITY.  In case any one or more of the provisions contained
in this  Agreement  shall for any  reason  be held to be  invalid,  illegal,  or
unenforceable in any respect, such invalidity,  illegality,  or unenforceability
shall not affect any other  provision,  and this Agreement shall be construed as
if such invalid,  illegal, or unenforceable provision had never been included in
the Agreement.

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
         22.  BINDING ON  SUCCESSORS  AND  ASSIGNS.  Subject  to the  provisions
herein,  all covenants and agreements in this  Agreement  shall extend to and be
binding upon the heirs,  legal  representatives,  successors  and assigns of the
respective parties hereto.

         IN WITNESS  WHEREOF the parties  hereby  agree to the above and execute
this Agreements as of the Effective Date.

"Vendor"                                 "Retailer"
Premium Cigars International, Ltd.       Arizona Region, Region 3100, Circle K.
                                         Stores, Inc.


   /s/ Dave Hodges                                     /s/ Douglas Hecker
- ------------------------------------     ---------------------------------------
Dave Hodges, Chief Executive Officer     Douglas Hecker, Regional Vice President




* Confidential portions omitted and filed separately with the Commission.
<PAGE>
                         Division 3130 Revised 4/1/1997
                         26 TOTAL STORES - 24 TOTAL GAS

                                                         *

        GPCLPMNAF
        AARIIO2TF
        SDDQKV4MS                                       CORNER
DIST    ST#      ADDRESS   CITY   ST     ZIP    PHONE   LOCATION   STORE MANAGER

*       *        *         *      *      *      *       *          *



* Confidential portions omitted and filed separately with the Commission.


                             PCI RETAILER AGREEMENT

<TABLE>
<S>                                                        <C>
VENDOR:                                                    RETAILER:
PREMIUM CIGARS INTERNATIONAL, LTD.                         EXPRESS STOP, INC.
11259 East Via Linda, Suite #101-102                       2541 E. University
Scottsdale, Arizona 85259                                  Phoenix, Arizona 85034
602-657-0200 (OFFICE) 602-661-6026 (FACSIMILE)             602-267-1211 (office) 602-267-1973 (fax)
800-PCI-1001 (TOLL-FREE)
</TABLE>

Effective Date:   April 29, 1997.

         1. Term of Agreement.  The initial term of this Agreement  shall be for
one  (1)   calendar   year  from  the   Effective   Date  (the  "First   Term").
Notwithstanding  the  foregoing,  Vendor may  terminate  this  Agreement for any
reason and at any time upon  fifteen  (15)  days'  written  notice to  Retailer.
Furthermore,  Retailer  may  terminate  this  Agreement  upon  thirty (30) days'
written  notice to Vendor that Vendor has breached  Vendor's  obligations  udder
this  Agreement  and such  breach  is not cured by Vendor  within  fifteen  (15)
calendar days of Vendor's receipt of such notice from Retailer.

         2.  General  Retailer  Obligations.  Retailer  agrees  to use its  best
efforts  during the term of this  Agreement to actively  promote,  in all lawful
ways and to the maximum  extent  possible,  the  marketing  and sale of Vendor's
products  (the  "Vendor  Products")  to  Customers  at each  retail  location of
Retailer  (each a "Retail  Location").  Retailer shall conduct its operations at
each Retail  Location in a manner  which  shall not reflect  adversely  upon the
reputation,   quality  or  credibility   of  Vendor  or  the  Vendor   Products.
Furthermore, in the event that Retailer becomes aware of any complaints, charges
or claims concerning  Vendor or the Vendor Products,  Retailer shall immediately
notify Vendor of such complaints,  charges or claims.  Retailer shall respond to
such  complaints  only as directed by Vendor  after  consultation  with  Vendor.
Retailer shall comply with all applicable federal, territorial,  state and local
laws and regulations in performing its duties hereunder. Retailer may market and
sell tobacco and other products  other than the Vendor  Products so long as such
other  products  are not sold in, on or from  humidors  or other  containers  or
displays similar to or resembling humidors.

         3. Contact  Person.  Retailer  shall  provide  Vendor with the name and
phone number of the person responsible for communications  with Vendor regarding
this  Agreement.  Upon any  change in the name or phone  number of such  person,
Retailer  shall notify  Vendor in writing  within five (5) calendar days of such
change.

         4.  Humidors.  All Vendor  Products shall only be displayed in and sold
from humidors or other display units (each a "Vendor  Humidor" and  collectively
"Vendor  Humidors")  provided  or sold to  Retailer  by Vendor or an  authorized
distributor  of  Vendor  Products  (a  "Vendor  Distributor")  pursuant  to this
Agreement. Either Vendor or a Vendor Distributor shall provide Retailer with the
Vendor  Humidors  required  for  the  sale of  Vendor  Products  at each  Retail
Location.  Neither Vendor nor the Vendor  Distributor  shall charge Retailer for
the first Vendor Humidor required for each display position at a Retail Location
(each a "First  Vendor  Humidor)  and  collectively  "First  Vendor  Humidors").
Retailer  shall  be  responsible  for the  case and  maintenance  of all  Vendor
Humidors placed in or at a Retail Location.  Any and all damaged, lost or stolen
Vendor Humidors shall be repaired or replaced by Vendor or a Vendor Distributor,
with the cost of any such repairs or  replacements  being charged to and paid by
Retailer. Any replacement of Vendor Humidors for which Retailer is charged shall
be  made at a cost  equal  to  Vendor's  * of such  price.  Notwithstanding  the
foregoing,  any repair or replacement  of a Vendor Humidor due to  manufacturing
defects or normal wear and tear shall be made by Vendor or a Vendor  Distributor
at no charge or cost to Retailer.

         5. Humidor  Placement.  Retailer agrees to have at least one (1) Vendor
Humidor prominently displayed in full view of a primary traffic location.

         6. Products and Displays; Ownership. Only Vendor Products may be placed
in, on or near Vendor Humidors or sold in, on, near or from Vendor Humidors.  If
any on-Vendor  Products are sold in, on or from Vendor Humidors,  Retailer shall
pay to Vendor, in addition to any other damages available to Vendor under equity
or law, the wholesale cost of any and all such non-Vendor  Products so placed or
sold.  Retailer and each Retail  Location shall display only Vendor  provided or
approved  labels,  displays or signs in, on or around the Vendor  Humidors.  All
Vendor  Humidors  provided to Retailer  pursuant  to this  Agreement,  including
replacements  for damaged,  lost or stolen Vendor  Humidors,  shall be and shall
remain the property of Vendor.  Upon the  termination  of this Agreement for any
reason,  Retailer  shall return to Vendor,  within  thirty )30) calendar days of
such  termination,  all Vendor  Humidors  provided to Retailer  pursuant to this
Agreement.  Any and all costs of the return of Vendor Humidors  pursuant to this
Section 6 shall be paid by Retailer.

         7.  Payment.  Retailer  shall pay for all Vendor  Products  placed in a
Vendor Humidor at each Retail  Location.  Such payment shall be made pursuant to
the terms and  conditions  specified  in the invoice  for such  Vendor  Products
provided to Retailer by either Vendor or a Vendor Distributor. Retailer shall be
responsible for any late charges accruing on all payments due and owing pursuant
to a Vendor Invoice.

         8. Retailer Warranties and Representations.  Retailer acknowledges that
its strict  performance of the obligations of this Agreement is essential to the
success of its distribution,  sales and marketing of Vendor Products.  Retailer,
therefore, represents and warrants the following to Vendor: (i) Retailer, at all
times, shall hold all necessary federal,  state,  territorial and local licenses
and permits (the "Retailer  Permits")  required for the sale,  distribution  and
marketing of Vendor  Products to customers in accordance  with  applicable  law;
(ii) each Retail  Location  shall,  at all times,  be properly  licensed for the
selling of Vendor  Products  and all such sales by each  Retail  Location  shall
comply with applicable law; (iii) there are no actions or proceedings pending or
contemplated  within the knowledge of Retailer that would in any way  jeopardize
any Retailer  Permits;  (iv) Retailer is in good standing  under the laws of the
state,  territory and nation in which it is located, has all requisite corporate
or  organizational  authority  required  to perform its  obligations  under this
Agreement and has taken all corporate or organizational actions required for the
performance  of  its  obligations  under  this  Agreement;  and  (v)  Retailer's
performance  of its  obligations  under  this  Agreement  will not  violate  any
agreement or contract to which it is a party.

         9. Policies and  Procedures.  Retailer  shall at all times conform with
and carry out the sales and  marketing  programs  and  policies  established  by
Vendor form time to time.  Vendor  expressly  reserves  the right to change such
programs  and  policies  at any  time.  Furthermore,  except  for any  materials
provided to Retailer by Vendor, any and all marketing or sales materials related
to the Vendor Products must be approved in writing by Vendor prior to the use or
distribution of such materials by Retailer.  Retailer shall at no time engage in
any unfair trade  practices  with  respect to Vendor or the Vendor  Products and
shall make no false or  misleading  representations  or claims  with  respect to
Vendor or the Vendor  Products.  Retailer shall refrain from  communicating  any
representations,  guarantees or warranties with respect to the Vendor  Products,
except  those  expressly  authorized  by  Vendor in  writing  or as set forth in
written materials provided by Vendor.

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
         10.  Independent  Contractor.  Vendor and Retailer  specifically  agree
that,  for all  purposes  hereunder,  Retailer is, and shall be deemed to be, an
independent  contractor.  Neither Retailer nor Retailer's  employees,  agents or
representatives  shall be deemed to be employees,  agents, or representatives of
Vendor,  nor  shall  any of them  have the  power to  enter  into any  contract,
agreement or obligation on behalf of Vendor or to otherwise  legally bind Vendor
in any way, nor enlarge upon or extend any warranty or representation  regarding
Vendor  Products  beyond  that made by the  Vendor or the  manufacturer  of such
products. Retailer shall also be further responsible for the collection, payment
and  reporting  of any and all taxes  required  to be paid  and/or  reported  by
Retailer by any federal, state, territorial or local government,  including, but
not limited to, any and all sales, use, tobacco, employee,  withholding, use and
value added taxes.

         11. Related  Products.  During the term of this Agreement and any other
period the Retailer sells or markets the Vendor Products, Retailer hereby agrees
not to sell or  market,  either  directly  or  indirectly,  any  cigars or cigar
products, other than the Vendor Products, in, on or from humidors.

         12. Indemnification. Retailer agrees to and does hereby fully indemnify
and hold harmless Vendor and any of Vendor's  affiliates,  successors,  assigns,
officers,   directors,   shareholders,   employees   and  agents   (collectively
the"Indemnified  Parties'),  from  and  against  any  and all  losses,  damages,
liabilities,  obligations,  judgments,  settlements,  costs and  other  expenses
incurred or suffered by the  Indemnified  Parties by reason of the  assertion of
any claim or the  institution of any litigation  against them during the term of
this Agreement or subsequent to its expiration or termination, which is directly
or  indirectly  based  upon or  related to any acts or  omissions  of  Retailer,
Retailer's  employees or agents,  or which are directly or indirectly based upon
or related to any breach by Retailer of this  Agreement.  Retailer  shall assume
the defense,  at its sole expense,  of any claim or litigation s to which it has
an  indemnification  obligation  hereunder.  If  Retailer  fails  to do so,  the
Indemnified  Parties  shall  have the right to assume  their  own  defense,  and
Retailer shall be obligated to reimburse the Indemnified Parties for any and all
reasonable expenses (including, but not limited to, attorneys' fees) incurred in
the  defense  of such claim or  litigation,  in  addition  to  Retailer's  other
indemnity obligations hereunder.

         13. Disclaimer of Implied Warranties.  Unless considered  unenforceable
or unlawful under applicable law, all implied warranties to any products sold by
Vendor to  Retailer,  INCLUDING  BUT NOT LIMITED TO ANY IMPLIED  WARRANTIES  FOR
MERCHANTABILITY  AND FITNESS FOR A PARTICULAR  PURPOSE,  are hereby  disclaimed.
Vendor  liability,  if any, to Retailer for alleged  defective  products  shall,
under any legal or equitable  theory,  be linked to repair or  replacement  of a
product,  at the sole option of Vendor, and shall in no event include damages of
any kind, whether incidental, consequential or otherwise.

         14.  Goodwill.  Retailer  agrees that it neither has, nor will acquire,
any vested or  proprietary  right or interest  with respect to the marketing and
sale of Vendor Products,  and that any such goodwill created or increased during
the term of this Agreement shall be considered the property of Vendor.

         15.  Agreement to Perform  Necessary Acts. Each party to this Agreement
agrees to perform any further acts  reasonably  required under the terms of this
Agreement  and to execute  and  deliver any  documents  which may be  reasonably
necessary  to  carry  out the  provisions  of this  Agreement.  This  Agreement,
together with any exhibits,  schedules and other documents  contemplated hereby,
constitute  the final written  expression of all of the  agreements  between the
parties and is a complete and exclusive  statement of those terms. It supersedes
all understandings and negotiations concerning the matters specified herein. Any
representations,  promises,  warranties  or  statements  made by any party  that
differ in any way from the terms of this written  Agreement,  and the  exhibits,
schedules and other documents  contemplated  hereby,  shall be given no force or
effect.

         16.  Governing Law;  Attorney's  Fees. This Agreement has been made and
entered  into  in  the  State  of  Arizona  and,   subject  only  to  applicable
international  law, shall be construed in accordance  with the laws of the State
of Arizona,  United States of America,  excluding its choice of law  provisions.
The parties agree that, subject only to applicable international law, the Courts
of Arizona,  including  Maricopa County,  Arizona  Superior Court,  shall be the
proper and  exclusive  forum for any action  relating  to a dispute  between the
parties  arising out of, or related to, this  Agreement.  Each party consents to
the in personam  jurisdiction of said court. The prevailing party in any dispute
arising under this  Agreement  shall be entitled to receive its costs,  fees and
expenses,  including  attorneys'  fees.  Reasonable  attorneys'  fees  shall  be
determined by the court and not a jury.

         17. Survival.  Any obligation or agreement herein which has not been or
cannot  be  fully  performed  prior to the  termination  or  expiration  of this
Agreement shall survive such termination or expiration.

         18.  Notices.  The service of any notice provided for in this Agreement
shall be complete and  effective on the date such notice is placed in the United
States Mail,  certified or registered  with return  receipt  requested,  postage
prepaid, and addressed to the respective parties as first written above.

         19. Section Headings.  The section headings contained in this Agreement
are for  convenience  only and shall in no manner be  construed  as part of this
Agreement.

         20.  Severability.  In case any one or more of the provisions contained
in this  Agreement  shall for any  reason  be held to be  invalid,  illegal,  or
unenforceable in any respect, such invalidity,  illegality,  or unenforceability
shall not affect any other  provision,  and this Agreement shall be construed as
if such invalid,  illegal, or unenforceable provision had never been included in
the Agreement.

         21.  Binding on  Successors  and  Assigns.  Subject  to the  provisions
herein,  all covenants and agreements in this  Agreement  shall extend to and be
binding  upon the heirs,  legal  representatives  and assigns of the  respective
parties hereto.

         IN WITNESS  WHEREOF the parties  hereby  agree to the above and execute
this Agreement as of the Effective Date.

"Vendor"                                           "Retailer"
"PCI Premium Cigars International"                 "Express Stop, Inc."



         /s/ Corey Lambrecht                                /s/ Sue Dines
- ------------------------------------               --------------------------
Corey Lambrecht, V.P. National Sales               Sue Dines, General Manager

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
                              EXPRESS STOP - CIGARS

- --------------------------------------------------------------------------------

2541 East University - Phoenix, Arizona 85034 - (602) 267-1211 - 
                                                              Fax (602) 267-1973


                                   STORE LIST
                                   ----------

PHONE NUMBER      STORE NAME        STORE ADDRESS
- ------------      ----------        -------------

*                 *                 *

[INFORMATION REGARDING 27 STORES IN ARIZONA]


                           SUBWAY AND HOT STUFF PIZZA
                           --------------------------


PHONE NUMBER      STORE NAME        STORE ADDRESS
- ------------      ----------        -------------

*                 *                 *

[INFORMATION REGARDING 5 STORES IN ARIZONA]



* Confidential portions omitted and filed separately with the Commission.

March 12, 1997

Re:  Establishment  of Agency  Relationship  for the purpose of collecting  your
accounts where sales were made to members of SuperValu, Inc.


Your company,  PCI has been or is requesting to sell  merchandise  to members of
SuperValu,  Inc. Under the drop shipment plan, the merchandise will be sold by a
PCI sales  representative  to the various members and delivered  directly to the
member from your  plants,  warehouse or other depots  without  being  handled by
SuperValu, Inc.

As part of this  program,  PCI has advised  SuperValu  as to the details of such
sales and  SuperValu  has  collected  the  amount  of the  sales  price for your
accounts.  It is the purpose of this letter to formally  state the nature of our
contract relationship for the purpose of our respective files.

The normal  procedure to be followed in respect to drop shipment  accounting has
been and will be as follows:

(a)      All original  invoices are to be mailed to SuperValu once a week, attn.
         dsd associate to: P.O. Box 2237, Tacoma, WA 98401
(b)      You will  accumulate  the invoices  evidencing the sales to the several
         member  stores which will be mailed to SuperValu  with a summary  sheet
         listing  the store  name,  store  number,  the amount of each  invoice,
         invoice number and the grand total at the bottom of the summary sheet.
(c)      It is  definitely  understood  that this billing  arrangement  will not
         change PCI selling prices to our member stores,  except when there is a
         market price change.
(d)      SuperValu  will  undertake  to  collect  the  amounts  of the  invoices
         forwarded to it from the respective  purchasing  members and remitted *
         from receipt of invoice
(e)      Terms: Deduct *
(f)      A * rebate  will be paid for all sales when Super  Value  sales reach *
         annually

It is expressly  understood that you will not, under this program be selling any
product  directly to SuperValu and that  SuperValu does not guarantee any of the
accounts of its members.  The sole  obligation  of SuperValu is to make its best
efforts to effect the collection of such accounts in  conjunction  with the sale
of merchandise by SuperValu to its  respective  members.  In the event we, under
this program,  at any time remit to you for any account  billed to members which
prove to be uncollectible, you will, upon being advised, reimburse SuperValu for
the amount  advanced by SuperValu.  PCI will  thereafter be free to proceed in a
manner to collect your account from the defaulting member.

So that our records will be complete,  we respectfully request that you indicate
your  acceptance  hereof  where  designated  on the copy of this letter which is
enclosed.

* Confidential portions omitted and filed separately with the Commission.
<PAGE>
This  agreement  supersedes  all prior  agreements,  oral or written.  All prior
agreements shall be null and void.  SuperValu retains the right to withdraw from
any agreement made with Premium Cigars  International  at any time upon giving a
30-day written notification.

Sincerely,

Super Value, Inc.


By:               /s/ [illegible]
    ------------------------------------
Its:

Accepted this    8    day of    5   , 1997.
              -------        -------

COMPANY NAME:  PREMIUM CIGARS INTERNATIONAL


By:          /s/  Murphy Pierson
   ----------------------------------------
         Murphy Pierson

* Confidential portions omitted and filed separately with the Commission.

                             PCI RETAILER AGREEMENT


<TABLE>
<S>                                                         <C>
VENDOR:                                                     RETAILER:
PREMIUM CIGARS INTERNATIONAL, LTD.                          Prestige Stations, Inc., a Delaware Corp. ("PSI")
11259 East Via Linda, Suite #100-102
602-657-0200 (Office) 602-661-6026 (Facsimile)
800-PCI-1001 (Toll Free)                                    (  )                (   )                     fax
                                                            ----------------------------------------------
                                                            CONTACT PERSON:
</TABLE>

Effective Date:            May 22         , 1997
                  ------------------------

         1. TERM OF AGREEMENT.  The initial term of this Agreement  shall be for
two (2)  calendar  years  from the  Effective  Date  (the  "First  Term").  This
Agreement shall  automatically  renew at the expiration of the First Term for up
to three  (3)  additional  one (1) year  terms  (each an  "Additional  Term") if
Retailer  and Vendor  agree in  writing,  prior to the end of the then  existing
First Term or Additional Term, to such renewal.  Notwithstanding  the foregoing,
either  Retailer or Vendor may terminate this Agreement at any time upon (i) one
hundred  twenty (120) days  written  notice to the other party for any reason or
(ii)  thirty (30) days  written  notice to the other party that such other party
has breached the other party's  obligations under this Agreement and such breach
is not cured by the other party within  fifteen (15)  calendar days of the other
party's receipt of such notice.

         2.  GENERAL  RETAILER  OBLIGATIONS.  Retailer  agrees  to use its  best
efforts  during the term of this  Agreement to promote,  in all lawful ways, the
marketing and sale of Vendor's products (the "Vendor  Products") to Customers at
each retail location of Retailer listed on Exhibit "A" attached hereto currently
located  in the  States  of  Washington  or Oregon  (each a "Retail  Location").
Additional  retail  locations of Retailer may, at any time, be added by Retailer
to Exhibit  "A" hereto and each such  additional  shall be  considered  a Retail
Location  under this  Agreement  upon  Vendor's  receipt of written  notice from
Retailer of such addition.  Retailer shall conduct its operations at each Retail
Location  in a manner  which shall not reflect  adversely  upon the  reputation,
quality or credibility  of Vendor or the Vendor  Products.  Furthermore,  in the
event  that  Retailer  becomes  aware  of  any  complaints,  charges  or  claims
concerning  Vendor or the  Vendor  Products.  Retailer  shall,  if  commercially
reasonable,  notify Vendor of such  complaints or claims.  Retailer shall comply
with all applicable federal,  territorial,  state and local laws and regulations
in performing its duties hereunder.

         3.  HUMIDORS.  All Vendor  Products shall only be displayed in and sold
from humidors or other display units (each a "Vendor  Humidor" and  collectively
"Vendor  Humidors")  provided  or sold to  Retailer  by Vendor or an  authorized
distributor  of  Vendor  Products  (a  "Vendor  Distributor")  pursuant  to this
Agreement. Either Vendor or a Vendor Distributor shall provide Retailer with the
Vendor  Humidors  required  for  the  sale of  Vendor  Products  at each  Retail
Location.  Neither Vendor nor the Vendor  Distributor  shall charge Retailer for
the first Vendor Humidor required for each display position at a Retail Location
(each a "First  Vendor  Humidor"  and  collectively  "First  Vendor  Humidors").
Retailer  shall  be  responsible  for the  care and  maintenance  of all  Vendor
Humidors placed in or at a Retail Location.  Any and all damaged, lost or stolen
Vendor  Humidors  shall be repaid or replaced  by Vendor or Vendor  Distributor,
with the cost of any such repairs or  replacements  being charged to and paid by
Retailer.  Any  replacement  of Vendor  Humidors for which  Retailer is charged,
shall  be made at a cost  equal  to  Vendor's  * for  such  Vendor  Humidors  as
specified by the current PCI product list, which such cost being prorated over a
* period  beginning  on the date such  Vendor  Humidor  was first  delivered  to
Retailer in its original condition. Notwithstanding the foregoing, any repair or
replacement

* Confidential portions omitted and filed
separately with the Commission.
                                        1
<PAGE>
of a Vendor Humidor due to  manufacturing  defects or normal wear and tear shall
be made by Vendor or a Vendor Distributor at no charge or cost to Retailer.

         4. HUMIDOR  PLACEMENT.  Retailer agrees to have at least one (1) Vendor
Humidor  prominently  displayed and easily accessible to customers at a location
mutually agreed to by Vendor and Retailer.

         5. PRODUCTS AND DISPLAYS OWNERSHIP.  Only Vendor Products may be placed
in, on or  attached  to Vendor  Humidors or sole in, on, from or attached to the
Vendor  Humidors.  Retailer and each Retail  Location  shall display only Vendor
provided or approved labels,  displays or signs in, on or attached to the Vendor
Humidors.  All Vendor Humidors  provided to Retailer pursuant to this Agreement,
including  replacements for damaged, lost or stolen Vendor Humidors shall be and
shall remain the property of Vendor.  Upon the termination of this Agreement for
any reason,  Retailer shall make  available for return to Vendor,  within thirty
(30) calendar days of such termination, all Vendor Humidors provided to Retailer
pursuant to this  Agreement.  Any and all costs of the return of Vendor Humidors
pursuant to this Section 5 shall be paid by Vendor.

         6.  PAYMENT.  Retailer  shall pay for all Vendor  Products  placed in a
Vendor Humidor at each Retail  Location.  Such payment shall be made by Retailer
net * .

         7. RETAILER WARRANTIES AND  REPRESENTATIONS.  Retailer,  represents and
warrants the  following to Vendor;  (i) Retailer,  at all times,  shall hold all
necessary  federal,  state,  territorial  and local  licenses  and permits  (the
"Retailer Permits") required for the sale,  distribution and marketing of Vendor
Products to  customers  in  accordance  with  applicable  law,  (ii) each Retail
Location  shall,  at all times,  be properly  licensed for the selling of Vendor
Products  sand  all  such  sales  by each  Retail  Location  shall  comply  with
applicable  law; (iii) Retailer is in good standing under the laws of the state,
territory  and nation in which it is located,  has all  requisite  corporate  or
organizational  actions  required for the performance of its  obligations  under
this Agreement and (iv)  Retailer's  performance of its  obligations  under this
Agreement will not violate any agreement or contract to which it is a party.

         8. POLICIES AND PROCEDURES.  Retailer shall use commercially reasonable
efforts  to  conform  with and carry out the sales and  marketing  programs  and
policies  established  and  modified  by Vendor  from time to time and  mutually
agreed to by Retailer and Vendor.  Furthermore,  any and all  marketing or sales
materials related to the Vendor Products shall be mutually agreed to by Retailer
and Vendor  prior to the use or  distribution  of such  materials  by  Retailer.
Retailer  shall at no time engage in any unfair trade  practices with respect to
Vendor or the Vendor  Products.  Retailer shall refrain from  communicating  any
representations,  guarantees or warranties with respect to the Vendor  Products,
except those expressly  authorized by Vendor in writing or are set forth written
materials provided by Vendor.

         9. INDEPENDENT CONTRACTOR.  Vendor and Retailer specifically agree that
for  all  purposes  hereunder,  Retailer,  is and  shall  be  deemed  to be,  an
independent  contractor.  Neither Retailer nor Retailer's  employees,  agents or
representatives  shall be deemed to be employees,  agents or  representatives of
Vendor,  nor  shall  any of them  have the  power to  enter  into any  contract,
agreement or obligation on behalf of Vendor or to otherwise  legally bind Vendor
in any way, or enlarge  upon or extend an warranty or  representation  regarding
Vendor Products beyond that made by Vendor or the manufacturer of such products.
Retailer  shall be  responsible  for obtaining and paying for any and all costs,
bonds,  insurance and licenses  required for Retailer's  distribution,  sale and
marketing of the Vendor Products. Retailer shall also be further responsible for
the  collection,  payment and reporting of any and all taxes required to be paid
and/or  reported  by  Retailer  by any  federal,  state,  territorial  of  local
government  including  but  not  limited  to any  and all  sales,  use  tobacco,
employee, withholding and valued added taxes.

* Confidential portions omitted and filed
separately with the Commission.
                                        2
<PAGE>
         10. RELATED PRODUCTS. During the First Term of this Agreement, Retailer
agrees not to sell or market either  directly or indirectly,  any premium cigars
or sell or market any other cigars or cigar products in or from humidors.

         11.  INDEMNIFICATION.  Each party (the "Indemnifying  Party") agrees to
and does hereby fully indemnify and hold harmless the other party and any of the
other   party's   affiliates,    successors,   assigns,   officers,   directors,
shareholders,  employees,  and agents (collectively the "Indemnified  Parties").
From  and  against  any  and  all  losses,  damages,  liabilities,  obligations,
judgments,  settlements,  costs and other  expenses  incurred or suffered by the
Indemnified  Parties by reason of the assertion of any claim or the  institution
of any  litigation  against them during the term of this Agreement or subsequent
to its expiration or termination,  which is directly or indirectly based upon or
related to any acts or omissions of the  Indemnifying  party,  the  Indemnifying
Party's  employees or agents,  or which are directly or indirectly based upon or
related  to  any  beach  by  the  Indemnifying  Party  of  this  Agreement.  The
Indemnifying Party shall assume the defenses,  at its sole expense, of any claim
or litigation as to which it has an indemnification obligation hereunder. If the
Indemnifying  Party shall be obligated to reimburse the Indemnified  Parties for
any and all reasonable expenses (including, but not limited to, attorneys' fees)
incurred  in the  defense  of such  claim  or  litigation,  in  addition  to the
Indemnifying Party's other indemnity obligations hereunder.

         12. PRODUCT REPLACEMENT. Vendor agrees to replace, at Vendor's cost and
with  the  same or  similar  Vendor  Products,  any  Vendor  Products  that  are
defective,  damaged, spoiled or otherwise unfit for sale at the time of delivery
to Retailer.  Vendor further agrees to replace,  at Vendor's cost and with other
Vendor  Products,  any Vendor  Products  sold at a Retail  Location that are (i)
determined by mutual  agreement of Vendor and Retailer to be  inappropriate  for
the  customer  base of such  Retail  Location  and (ii) not  otherwise  damages,
spoiled or unfit for sale at the time of such replacement.

         13. DISCLAIMER OF IMPLIED WARRANTIES.  Unless considered  unenforceable
or  unlawful  under  applicable  law,  all  implied  warranties  relating to any
products  sold by Vendor to Retailer.  INCLUDING  BUT NOT LIMITED TO ANY IMPLIED
WARRANTIES FOR  MERCHANTABILITY  AND FITNESS FOR A PARTICULAR PURPOSE are hereby
disclaimed. Vendor liability, if any, to Retailer for alleged defective products
shall,  under any legal or equitable theory, be limited to repair or replacement
of a  product,  at the sole  option of  Vendor,  and  shall in no event  include
incidental, consequential or special damages.

         14.  GOODWILL.  Retailer  agrees that it neither has, nor will acquire,
any vested or  proprietary  right or interest  with respect to the marketing and
sale of Vendor Products,  and that any such goodwill created or increased during
the term of this Agreement shall be considered the property of Vendor.  Retailer
shall not be liable to Vendor  for any  consequential,  incidental  or  specific
damages related to such goodwill of Vendor.

         15.  AGREEMENT TO PERFORM  NECESSARY ACTS. Each party to this Agreement
agrees to perform any further acts  reasonably  required under the terms of this
Agreement  and to execute  and  deliver any  documents  which may be  reasonably
necessary  to  carry  out the  provisions  of this  Agreement.  This  Agreement,
together with any exhibits,  schedules and other documents  contemplated hereby,
constitute  the final written  expression of all of the  Agreements  between the
parties and is a complete and exclusive  statement of those terms. It supersedes
all understandings and negotiations concerning the matters specified herein. Any
representations,  promises,  warranties  or  statements  made by any party  that
differ in any way from the terms of this written  Agreement,  and the  exhibits,
schedules and other documents  contemplated  hereby,  shall be given no force or
effect.

         16.  GOVERNING LAW;  ATTORNEYS'  FEES. This Agreement has been made and
entered into in the State of  Washington  and shall be  construed in  accordance
with the laws of the State of Washington,

* Confidential portions omitted and filed
separately with the Commission.
                                        3
<PAGE>
United  States of America  excluding its choice of law  provisions.  The parties
agree that the Superior  Courts of  Washington,  King County shall be the proper
and  exclusive  forum for any action  relating to a dispute  between the parties
arising  out of or related  to, this  Agreement.  Each party  consents to the in
personam jurisdiction of said court. The prevailing party in any dispute arising
under this Agreement shall be entitled to receive its costs, fees, and expenses,
including attorneys' fees. Reasonable attorneys' fees shall be determined by the
court and not a jury.

         17.  NOTICES.  The service of any notice provided for in this Agreement
shall be complete and effective on the date such notice is received by facsimile
delivered by same day or overnight  courier (e.g.  Federal Express) or placed in
the United States Mail,  certified or registered with return receipt  requested,
postage prepaid, and addressed to the respective parties as first written above.

         18. SECTION HEADING.  The section headings  contained in this Agreement
are for  convenience  only and shall in no manner be  construed  as part of this
Agreement.

         19.  SEVERABILITY.  In case any one or more of the provisions contained
in this  Agreement  shall for any  reason  be held to be  invalid,  illegal,  or
unenforceable in any respect, such invalidity,  illegality,  or unenforceability
shall not affect any other  provision,  and this Agreement shall be construed as
if such invalid,  illegal, or unenforceable provision had never been included in
the Agreement.

         20.  BINDING ON  SUCCESSORS  AND  ASSIGNS.  Subject  to the  provisions
herein,  all covenants and agreements in this  Agreement  shall extend to and be
binding upon the heirs,  legal  representatives,  successors  and assigns of the
respective parties hereto.

         IN WITNESS  WHEREOF the parties  hereby  agree to the above and execute
this Agreements as of the Effective Date.

"Vendor"                                        "Retailer"

Premium Cigar International, Ltd.               Prestige Stations, Inc.


By:      /s/ Greg Lambrecht                     By:     /s/ [illegible]
   ------------------------                        --------------------------
   Its:  Secretary                                  Its: Mgr. ampm Marketing
       -----------                                      ----------------------
                                                         6-9-97



* Confidential portions omitted and filed
separately with the Commission.
                                        4
<PAGE>
                                AM/PM STORE LIST
                             ALSO D.B.A. Prestige's

Store Number      Telephone     Address     City     St       Zip      Manager
- ------------      ---------     -------     ----     --       ---      -------

*                 *             *           *        *        *        *

[Information regarding 103 stores in Washington and Oregon]

* Confidential portions omitted and filed
separately with the Commission.
                                        5

                            STOCK PURCHASE AGREEMENT


         THIS STOCK PURCHASE  AGREEMENT  (this  "Agreement") is made and entered
into as of June 20, 1997 by and between  Steven A. Lambrecht  ("Lambrecht")  and
James B. Stanley ("Stanley").

         WHEREAS,  Stanley  desires to purchase  from  Lambrecht,  and Lambrecht
desires to sell to Stanley,  Fifteen Thousand  (15,000)  "post-split"  shares of
Common Stock, no par value (the "Shares"), of Premium Cigars International, Ltd.
("PCI") to be paid for in cash.  "Post-split"  refers to shares of PCI's  Common
Stock following PCI's 3:1 forward split on May 31, 1997.

         NOW  THEREFORE,   in  consideration   of  the  covenants,   agreements,
warranties and representations contained in this Agreement, the parties agree as
follows:

         1. Agreement to Purchase. Subject to the terms and conditions set forth
below,  Stanley agrees to purchase from Lambrecht,  and Lambrecht agrees to sell
to Stanley the Shares for a cash payment of $5,000. The purchase and sale of the
Shares shall be consummated  at a closing (the  "Closing") to occur on such date
as Lambrecht and Stanley shall agree, but which date shall be no later than June
20, 1997. At the Closing,  Stanley shall pay the purchase  price to Lambrecht in
immediately available funds. Upon receipt,  Lambrecht shall surrender the Shares
to Stanley with a duly executed stock power to effect the transfer to Stanley.

         2.  Representations,  Warranties and Covenants of Lambrecht.  Lambrecht
represents, warrants and covenants with Stanley as follows:

                  2.1. Lambrecht has full power and authority to enter into this
         Agreement and sell the Shares.

                  2.2. All statements  made in this Agreement are true,  correct
         and complete as of the date of this Agreement.

         3.  Representations,  Warranties  and  Covenants  of Stanley.  Stanley,
represents and warrants to Lambrecht as follows:

                  3.1 I have such knowledge and experience  that I am capable of
         evaluating the relative risks and merits of the purchase of the Shares.

                  3.2 The  address  set forth  below for  Stanley is my true and
         correct address.

                  3.3 The Shares I am purchasing are being  acquired  solely for
         my own account,  for investment and are not being purchased with a view
         to or for their resale or distribution. In order to induce Lambrecht to
         sell the Shares to me,  Lambrecht  will have no obligation to recognize
         the ownership, beneficial or otherwise, of the Shares by anyone but me.
<PAGE>
                  3.4 All  documents,  records and books relating to PCI and the
         Shares  requested  by me,  including  all  pertinent  records  of  PCI,
         financial and otherwise, have made available or delivered to me.

                  3.5 I have had an  opportunity to ask questions of and receive
         answers  from   Lambrecht  and  PCI's   officers  and   representatives
         concerning  PCI's affairs  generally and the terms and conditions of my
         proposed purchase of the Shares.

                  3.6 My decisions  regarding my purchase of the Shares is based
         primarily on what I understand of the concept of PCI's business  (which
         understanding  may be  mistaken  or  flawed),  and  not on its  assets,
         liabilities or results to date.

                  3.7  I  am  buying  the  Shares   based  solely  upon  my  own
         investigation and evaluation of PCI.

                  3.8 The Shares have not been  registered  under the Securities
         Act, nor have they been  registered  pursuant to the  provisions of the
         securities or other laws of applicable jurisdictions.

         4.  Exclusive  Warranties.  There  are  no  agreements,  warranties  or
representations,  express or implied,  except those that are expressly set forth
herein.  All  agreements,  representations  and  warranties  contained  in  this
Agreement  speak  as of the  date  of  this  Agreement  and  shall  survive  the
consummation of the transactions contemplated hereby.

         5. Miscellaneous.

                  5.01 Governing  Law. This  Agreement  shall be governed by and
construed in accordance with the substantive law of the State of Arizona.

                  5.02 Entire Agreement.  This Agreement  constitutes the entire
agreement  between the parties  hereto with respect to the subject matter hereof
and may be amended only by a writing executed by all parties.

                  5.03.  Severability.  If any  provision  hereof is  invalid or
unenforceable in any  jurisdiction,  the other provisions hereof shall remain in
full force and effect in such jurisdiction and the remaining  provisions will be
enforced to the maximum  extent  permitted by law and  construed in a fashion to
effectuate best the provisions hereof, and the invalidity or unenforceability of
any  provision  hereof in any  jurisdiction  shall not  effect the  validity  or
enforceability  of any such  provision in any other  jurisdiction  to the extent
that the remaining  enforceable  and valid  provisions of this  Agreement may be
construed  in a fashion and act  independently  of the invalid or  unenforceable
provisions  to  effectuate  the  intent  of the  parties  as  evidenced  by this
Agreement.
                                       -2-
<PAGE>
                  5.04. Additional Documents. Stanley and Lambrecht hereby agree
to execute such additional  documents and to do such things as may be reasonably
required by the other party to implement the purposes of this Agreement.

         The parties have executed this Agreement as of the date first set forth
above.

"LAMBRECHT"                                  "STANLEY"




/s/ Steven A. Lambrecht                      /s/ James B. Stanley
- -----------------------                      --------------------
Steven A. Lambrecht                          James B. Stanley

Address:                                     Address:
12072 North 118th Street                     4440 East Cortez Street
Scottsdale, Arizona 85259                    Phoenix, Arizona 85032
                                       -3-

                            CAN-AM RETAILER AGREEMENT

<TABLE>
<S>                                                         <C>           
VENDOR:                                                     RETAILER:
CAN-AM INTERNATIONAL                                        Silcorp Ltd. (Western Division)
#102-4663 BYRNE ROAD                                        #600-10655 Southpass Road, S.W.
Phone: (604) 435-1705 Fax: (604) 431-7673
Toll Free: 1-800-212-5814                                   (413) 974-5400           (   )
                                                            ------------------------------
                                                            British Columbia and Sasketchewan only
</TABLE>

Effective Date:   April, 21, 1997

         1. TERM OF AGREEMENT.  The initial term of this Agreement  shall be for
one (1) calendar  years from the date first  written  above (the "First  Term").
This Agreement shall automatically renew at the expiration of the First Term for
up to three (3) additional one (1) year terms (each an "Additional Term") unless
either of the parties,  at least thirty (30)  calendar  days prior to the end of
the then  existing  First Term or Additional  Term gives  written  notice to the
other party that the Agreement shall not renew.

         2.  GENERAL  RETAILER  OBLIGATIONS.  Retailer  agrees  to use its  best
efforts  during the term of this  Agreement to actively  promote,  in all lawful
ways and to the  maximum  extent  possible,  the  marketing  and sale of  Can-Am
Products  to  Customers  at the Retail  Location.  Retailer  shall  conduct  its
operations at the Retail  Location in a manner which will not reflect  adversely
upon the  reputation,  quality or credibility of Can-Am or the Can-Am  Products.
Furthermore, in the event that Retailer becomes aware of any complaints, charges
or claims concerning  Can-Am or the Can-Am Products,  Retailer shall immediately
notify Can-Am of such complaints,  charges or claims.  Retailer shall respond to
such  complaints  only as directed by Can-Am  after  consultation  with  Can-Am.
Retailer shall comply with all  applicable  federal,  territorial,  province and
local laws and  regulations  in performing  its duties  hereunder.  Retailer may
market and sell  tobacco and other  products  other than the Can-Am  Products so
long a such other products are not sold in or from humidors or other  containers
or displays similar to or resembling humidors.

         3. CONTACT  PERSON.  Retailer  shall  provide  Can-Am with the name and
phone number of the person responsible for communications  with Can-Am regarding
this  Agreement.  Upon any  change in the name or phone  number of such  person.
Retailer shall notify Can-Am in writing five (5) calendar days of such changes.

         4.  HUMIDORS.  All Can-am  Products shall only be displayed in and sold
from humidors or other display units (each a "Can-An  humidor" and  collectively
"Can-Am  humidors")  provided by or sold to Retailer by Can-am or an  authorized
distributor  of  Can-Am  Products  (a  Can-Am  Distributor")  pursuant  to  this
Agreement. Either Can-Am or a Can-am Distributor shall provide Retailer with the
Can-Am Humidors required for the sale of Can-Am Products at the Retail Location.
Neither Can-Am nor the Can-Am  Distributor  shall charge  Retailer for the first
Can-Am Humidor for each display  position at the Retail  Location (each a "First
Can-Am Humidor" and  collectively  "First Can-Am  Humidors").  Retailer shall be
responsible for the care, maintenance of all Can-Am Humidors placed in or at the
Retail Locations. Can-Am either directly or through a Can-Am distributor,  shall
be responsible for the stocking of the Can-Am humidors with Can-Am Products. Any
and all damaged, lost or stolen Can-Am Humidors shall be repaired or replaced by
Can-Am  or  a  Can-Am  Distributor,  with  the  cost  of  any  such  repairs  or
replacements  being charged to and paid by Retailer.  Any  replacement of Can-Am
Humidors  for which  Retailer is  charged,  shall be made at a cost equal to the
Can-Am's  * of  such  Can-Am  Humidors  * of  such  price.  Notwithstanding  the
foregoing, however, any repair or

* Confidential portions omitted and filed
separately with the Commission.
                                        1
<PAGE>
replacement of a Can-Am Humidor due to manufacturing  defects or normal wear and
tear shall be made by Can- Am at no charge or cost to Retailer.

         5. HUMIDOR  PLACEMENT.  Retailer agrees to have at least one (1) Can-Am
Humidor  prominently  displayed  on the  front or main  counter  of each  Retail
Location.  Such Can-Am  Humidor shall be located on the front or main counter of
the Retail Location such that (i) no displays,  signs, labels or other materials
whatsoever, other than those provided or approved by Can-Am, block or impinge on
a retail  customer's  complete  view of the entire  front,  sides and top of the
Can-Am Humidor and (ii) the Can-Am Humidor is easily and readily accessible to a
retail  customer.  If a problem  arises  regarding  such  placement  of a Can-Am
Humidor at a Retail  Location.  Retailer shall notify Can-Am of such problem and
shall consult with Can-Am for the  resolution of such problem to the  reasonable
satisfaction of both the Retailer and Can-am.

         6. PRODUCTS AND DISPLAY:  OWNERSHIP. Only Can-Am Products may be placed
in or on  Can-Am  Humidors  or sold  from  Can-Am  Humidors.  If any non  Can-Am
Products are sold in, on or from Can-Am Humidors,  Retailer shall pay to Can-Am,
in addition to any other  damages  available  to can-Am under equity or law, the
wholesale  cost of any and all  such  non-Can-am  Products  so  placed  or sole.
Retailer and Retail  Location  shall  display  only Can-Am  provided or approved
labels,  displays  or signs in, on or around  the  Can-Am  Humidors.  All Can-Am
Humidors provided to Retailer pursuant to this Agreement,  including replacement
for  damaged,  lost or stolen  Can-Am  Humidors,  shall be and shall  remain the
property  of Can-Am.  Upon the  termination  of this  Agreement  for any reason.
Retailer  shall  return to Can-Am,  within  thirty  (30)  business  days of such
termination, all Can-Am Humidors provided to Retailer pursuant to the Agreement.
Any and all costs of the return of Can-Am  Humidors  pursuant  to the  Section 6
shall be paid by Retailer.

         7.  PAYMENT.  Retailer  shall pay for all Can-Am  Products  placed in a
Can-Am Humidor at each Retail  Location.  Such payment shall be made pursuant to
the terms and  conditions  specified  in the invoice  for such  Can-Am  Products
provided to Retailer by either Can-Am or a Can-Am Distributor. Retailer shall be
responsible for any late charges accruing on all payments due and owing pursuant
to Can-Am invoice.

         8. RETAILER, WARRANTIES AND REPRESENTATIONS. Retailer acknowledges that
its strict  performance of the obligations of this Agreement is essential to the
success of its  distributions,  sales and  marketing  of Can-Am  Products to the
Retail Locations.  Retailer,  therefor,  covenants,  represents and warrants the
following  to  Can-Am.   Retailer  holds  all  necessary  federal,   provincial,
territorial and local licenses and permits (the "Retailer Permits") required for
the sale,  distribution  and marketing of Can-Am Products to retail Locations in
accordance with applicable law. Retailer shall also require all Retail Locations
to be properly licensed for the selling of Can-Am Products and all such sales by
the Retail  Locations  shall comply with applicable law. There are no actions or
proceedings  pending or contemplated within the knowledge of retailer that would
in any way jeopardize any Retailer  Permits.  Retailer is in good standing under
the laws of the province,  territory and nation in which it is located,  has all
requisite  corporate  or  organizational   authority  required  to  perform  its
obligations  under this Agreement and has taken all corporate or  organizational
actions  reacquired for the performance of its obligations under this Agreement.
Retailer's  performance of its obligations under this Agreement will not violate
any agreement or contract to which it is a party.

         9. POLICIES AND  PROCEDURES.  Retailer  shall at all times conform with
and carry  out the  distribution,  sales and  marketing  programs  and  policies
established by Can-Am from time to time. Can-Am expressly  reserves the right to
change  such  programs  and  policies at any time.  Furthermore,  except for any
materials  provided  to  Retailer  by  Can-Am,  any and all  marketing  or sales
materials  related to the Can-Am  Products must be approved in writing by Can-Am
prior to the use or distribution  of such materials by Retailer.  Retailer shall
at no time engage in any unfair  trade  practices  with respect to Can-Am or the
Can-Am  Products  and  shall  make  no  false  or  misleading   representations,
guarantees or warranties with respect to the Can-Am

* Confidential portions omitted and filed
separately with the Commission.
                                        2
<PAGE>
Products,  except such as are  expressly  authorized by Can-Am in writing or are
set forth in written materials provided by Can-Am.

         10. INDEPENDENT  CONTRACTOR.  Can-Am Retailer  specifically agrees that
for all  purposes  hereunder,  Retailer  is,  and  shall  be  deemed  to be,  an
independent  contractor.  Neither Retailer nor Retailer's  employees,  agents or
representatives  shall be deemed to be employees,  agents or  representatives of
Can-Am,  nor  shall  any of them  have the  power to  enter  into any  contract,
agreement or obligation on behalf of Can-Am or to otherwise  legally bind Can-Am
in any way, nor enlarge upon or extend any warranty or representation  regarding
Can-Am  Products  beyond  that made by Can-Am in any way,  nor  enlarge  upon or
extend any warranty or representation regarding Can-Am Products beyond that made
by Can-Am or the  manufacturer  of such products.  Retailer shall be responsible
for  obtaining and paying for any and all costs,  bonds,  insurance and licenses
required for Retailer's distribution, sale and marketing of the Can-Am Products.
Retailer  shall also be further  responsible  for the  collection,  payment  and
reporting of any and all taxes  required to be paid and/or  reported by Retailer
by any federal provincial, state, territorial or local government including, but
not limited to, any and all sales, use, tobacco,  employee withholding,  use and
valued taxes.

         11.  RELATED  PRODUCTS.  During the period ending one (1) year from the
date first written  above or during any other period that  Retailer  distribute,
sells or markets Can-Am Products pursuant to this Agreement, Retailer agrees not
to sell or market,  either  directly or indirectly,  any products  similar to or
competing  with the Can-Am  Products.  Can-Am  shall be entitled to recover from
Retailer  Can-Am's  costs,  expenses and  attorneys'  fees incurred in enforcing
Can-Am's  rights under this Section 16. The  provisions of this Section 16 shall
survive the termination, expiration or assignment of this Agreement.

         12. INDEMNIFICATION.  Retailer agrees to and does hereby fully identify
and hold harmless Can-Am and any of Can-Am's  affiliates,  successors,  assigns,
officers,  directors,  shareholders,  employees,  and agents  (the  "Indemnified
Parties"),   from  and  against  any  and  all  losses,  damages,   liabilities,
obligations,  judgements,  settlements,  costs and other  expenses  incurred  or
suffered by the  Indemnified  Parties by reason of the ascertain of any claim or
the institution of any litigation against them during the term of this agreement
or subsequent to its expiration or termination,  which is directly or indirectly
based upon or related to any acts or omissions of Retailer, Retailer's employees
or agents,  or which are  directly  or  indirectly  based upon or related to any
breach by Retailer of this Agreement.  Retailer's  shall assume the defense,  at
its  sole  expense,   of  any  claim  or  litigation  as  to  which  it  has  an
indemnification   obligation  hereunder.   If  Retailer  fails  to  do  so,  the
Indemnified  Parties  shall  have the right to assume  their  own  defense,  and
Retailer shall be obligated to reimburse the Indemnified Parties for any and all
reasonable expenses (including, but not limited to, attorneys' fees) incurred in
the  defense  of such claim or  litigation,  in  addition  to  Retailer's  other
indemnity obligations hereunder.

         13. DISCLAIMER OF IMPLIED WARRANTIES.  Unless considered  unenforceable
or unlawful under applicable law, all impled warranties relating to any products
sole by Can-Am to Retailer,  INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES
FOR  MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE are hereby disclaimed.
Can-Am  liability,  if any, to Retailer for alleged  defective  products  shall,
under any legal or equitable  theory, be limited to repair or replacement of the
product,  at the sole option of Can-Am, and shall in no event include damages of
any kind, whether incidental, consequential or otherwise.

         14.  GOODWILL.  Retailer  agrees that it neither has, nor will acquire,
any vested or  proprietary  right or interest with respect to marketing and sale
of Can-Am  Products,  and that any such goodwill created or increased during the
term of this Agreement shall be considered the property of Can-Am.


* Confidential portions omitted and filed
separately with the Commission.
                                        3
<PAGE>
         15.  AGREEMENT TO PERFORM  NECESSARY ACTS. Each party to this Agreement
agrees to perform any further acts  reasonably  required under the terms of this
Agreement  and to execute  and  deliver any  documents  which may be  reasonably
necessary to carry out the provisions of this Agreement.

         16. GOVERNING LAW. This Agreement has been made and entered into in the
Province of British Columbia and subject only to applicable  international  law,
shall be  construed  in  accordance  with the laws of the  Province  of  British
Columbia,  Canada,  excluding  its choice of law  provisions.  The parties agree
that,  subject  only to  applicable  international  law,  the  Courts of British
Columbia shall be the property and exclusive  forum for any action relating to a
dispute between the parties arising out of, or related to, this Agreement.  Each
party  consent to the in personam  jurisdiction  of said court.  The  prevailing
party in any dispute  arising under this Agreement  shall be entitled to receive
its cost, fees, and expenses,  including attorney's fees.  Reasonable attorney's
fees shall be determined by the court and not a jury.

         17. SURVIVAL.  Any obligation or agreement herein which has not been or
cannot  be  fully  performed  prior to the  termination  or  expiration  of this
Agreement shall survive such termination or expiration.

         18.  NOTICES.  The service of any notice provided for in this Agreement
shall be complete and effective on the date such notice is placed in the British
Columbia mail,  certified or registered with return receipt  requested,  postage
prepaid, and addressed to the respective parties as first written above.

         19. SECTION HEADINGS.  The section headings contained in this Agreement
are for  convenience  only and shall in no manner be construed as a part of this
Agreement.

         20.  SEVERABILITY.  In case any one or more of the provisions contained
in this Agreement are for  convenience  only and shall in no manner be construed
as a part of this Agreement.

         21.  BINDING ON  SUCCESSORS  AND  ASSIGNS.  Subject  to the  provisions
herein,  all covenants and agreements in this  Agreement  shall extend to and be
binding upon the heirs,  legal  representatives,  successors  and assigns of the
respective parties hereto.

         IN WITNESS  WHEREOF the parties hereto have hereunto set their hands as
of the date first above written.




   June 3/97                                            /s/ [illegible]
- ------------------                                ---------------------------
Date                                                 Silcorp Limited


   June 3/97                                            /s/ Colin Jones
- ------------------                                ---------------------------
Date                                                 Can-Am International





* Confidential portions omitted and filed
separately with the Commission.
                                        4

                             PCI RETAILER AGREEMENT


<TABLE>
<S>                                                         <C>
VENDOR:                                                     RETAILER: Central Region
PREMIUM CIGARS INTERNATIONAL, LTD.                          Circle K and Stax Stores
11259 East Via Linda, Suite #100-102                        a Division of Tosco Corporation
602-657-0200 (Office) 602-661-6026 (Facsimile)              906 E. Anderson Lane, Austin, Texas 78752
800-PCI-1001 (Toll Free)                                    (512) 339-8836 (512) 339-8178 fax
                                                            ------------------------------
</TABLE>

Effective Date: July 1, 1997

         1. TERM OF AGREEMENT.  The initial term of this Agreement  shall be for
one (1) calendar year from the Effective Date (the "First Term"). This Agreement
shall  automatically  renew at the  expiration of the First Term for up to three
(3)  additional  one (1) year terms (each an  "Additional  Term")  unless either
party,  at least thirty (30) calendar days prior to the end of the then existing
First Term or Additional Term, gives written notice to the other party that this
Agreement  shall not  renew.  Notwithstanding  the  forgoing,  either  party may
terminate  this  Agreement at any time upon one hundred  twenty (120) days prior
written notice to the other party of such termination.

         2. GENERAL  RETAILER  OBLIGATIONS.  Retailer agrees to use its standard
business  practices to actively promote,  in lawful ways, the marketing and sale
of  Vendor's  products  (the  "Vendor  Products")  to  customers  at each retail
location  of  Retailer  listed on exhibit "A"  attached  hereto  (each a "Retail
Location").  Retailer shall conduct its operations at each Retail  Location in a
manner  which  shall not  reflect  adversely  upon the  reputation,  quality  or
credibility  of  Vendor  or the  Vendor  Products  and  shall  comply  with  all
applicable  federal,  territorial,  state  and  local  laws and  regulations  in
performing its duties hereunder. Furthermore, in the event that Retailer becomes
aware of any material  complaints,  charges or claims  concerning  Vendor or the
Vendor  Products,  Retailer shall notify Vendor of such  complaints,  charges or
claims.  If requested by Vendor,  Retailer  shall consult with Vendor  regarding
mutually   agreeable  actions  to  be  taken  by  Retailer  regarding  any  such
complaints, charges or claims.

         3. CONTACT  PERSON.  Retailer  shall  provide  Vendor with the name and
phone number of the person responsible for communications  with Vendor regarding
this Agreement. At the request of Vendor, Retailer shall provide Vendor with any
changes to the name or phone number of such person after the  occurrence of such
changes.

         4.  HUMIDORS.  All Vendor  Products shall only be displayed in and sold
from humidors or other display units (each a "Vendor  Humidor" and  collectively
"Vendor  Humidors")  provided  or sold to  Retailer  by Vendor or an  authorized
distributor  of  Vendor  Products  (a  "Vendor  Distributor")  pursuant  to this
Agreement. Either Vendor or a Vendor Distributor shall provide Retailer with the
Vendor  Humidors  required  for  the  sale of  Vendor  Products  at each  Retail
Location.  Neither Vendor nor the Vendor  Distributor  shall charge Retailer for
the first Vendor Humidor required for each display position at a Retail Location
(each a "First  Vendor  Humidor"  and  collectively  "First  Vendor  Humidors").
Retailer shall be responsible  for the care of all Vendor  Humidors placed in or
at a Retail  Location.  Any damaged  (except by normal  wear and tear),  lost or
stolen  Vendor  Humidors  shall be  repaired  or  replaced by Vendor or a Vendor
Distributor,  with the cost of any such repairs or replacements being charged to
and paid by Retailer. The cost to Retailer for the replacement of a

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
Vendor  Humidor shall be prorated to the Retailer based upon * schedule of PCI's
cost as set forth in Exhibit  "A"  attached  hereto and hereby  incorporated  by
reference.  Any repair or replacement  of a Vendor Humidor due to  manufacturing
defects or normal wear and tear shall be made by Vendor or a Vendor  Distributor
at no charge or cost to Retailer.

         5. HUMIDOR  PLACEMENT.  Retailer agrees to have at least one (1) Vendor
Humidor prominently  displayed at each Retail Location in full view of a primary
traffic location.

         6. PRODUCTS AND DISPLAYS: OWNERSHIP. Only Vendor Products may be placed
in or on Vendor Humidors or sold in, on, or from Vendor  Humidors.  Retailer and
each Retail Location shall display only such labels,  displays or signs in or on
the Vendor Humidors as are mutually agreeable to Vendor and Retailer. All Vendor
Humidors provided to Retailer pursuant to this Agreement, including replacements
for  damaged,  lost or stolen  Vendor  Humidors,  shall be and shall  remain the
property  of Vendor.  Upon the  termination  of this  Agreement  for any reason,
Retailer  shall  return to Vendor,  within  thirty  (30)  calendar  days of such
termination,   all  Vendor  Humidors  provided  to  Retailer  pursuant  to  this
Agreement.  Any and all costs of the return of Vendor Humidors  pursuant to this
Section 6 shall be paid by Vendor.

         7.  PAYMENT.  Retailer  shall pay for all Vendor  Products  placed in a
Vendor  Humidor  at each  Retail  Location.  Such  payment  shall be made on the
following terms: * otherwise.

         8.  WARRANTIES AND  REPRESENTATIONS.  As of the date of this Agreement,
each party  represents and warrants  that:  (i) it holds all necessary  federal,
state and local  licenses and permits  required for the sale,  distribution  and
marketing of Vendor Products to customers in accordance with applicable law (the
"Required  Permits");  (ii)  there are no  actions  or  proceedings  pending  or
contemplated  within its knowledge that would in any way jeopardize any Required
Permits; (iii) it is in good standing under the laws of the state in which it is
located,  has all requisite  corporate or organizational  authority  required to
perform its  obligations  under this  Agreement  and has taken all  corporate or
organizational  actions  required for the performance of its  obligations  under
this Agreement and (iv) its performance of its obligations  under this Agreement
will not violate any  agreement  or contract to which it is a party.  Each party
agrees  to  use  commercially  reasonable  efforts  to  ensure  that  the  above
representations  and  warranties  shall remain true  throughout the term of this
Agreement and will notify the other party, in writing,  of any material  changes
of the above conditions.

         9. POLICIES AND  PROCEDURES.  Any and all marketing or sales  materials
related  to the  Vendor  Products  shall be  mutually  agreeable  to Vendor  and
Retailer  and,  if  Vendor  notifies   Retailer  that  any  such  materials  are
objectionable  to Vendor,  then  Retailer  shall work with Vendor to  reasonably
resolve such objections to the mutual  satisfaction of both Vendor and Retailer.
Retailer  shall not make  false or  misleading  representations  or claims  with
respect to Vendor or the Vendor  Products.  Retailer  shall  also  refrain  from
communicating,  as being binding on Vendor, any  representations,  guarantees or
warranties with respect to the Vendor Products,  except as expressly  authorized
by Vendor in writing or are set forth in written materials provided by Vendor.

         10. INDEPENDENT CONTRACTOR. Vendor and Retailer specifically agree that
for all  purposes  hereunder,  Retailer  is,  and  shall  be  deemed  to be,  an
independent  contractor.  Neither Retailer nor Retailer's  employees,  agents or
representatives shall be deemed to be employees, agents

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
or representatives of Vendor, nor shall any of them have the power to enter into
any  contract,  agreement  or  obligation  on behalf  of Vendor or to  otherwise
legally  bind  Vendor in any way,  nor  enlarge  upon or extend any  warranty or
representation  regarding  Vendor  Products  beyond  that  made by Vendor or the
manufacturer  of such products.  Retailer shall be responsible for obtaining and
paying  for any and all  costs,  bonds,  insurance  and  licenses  required  for
Retailer's  distribution,  sale and marketing of the Vendor  Products.  Retailer
shall also be further  responsible for the collection,  payment and reporting of
any and all  taxes  required  to be paid  and/or  reported  by  Retailer  by any
federal, state,  territorial or local government including,  but not limited to,
any  and  all  sales,  use,  employee,   withholding  and  valued  added  taxes.
Notwithstanding  the foregoing,  Vendor shall be responsible  for paying tobacco
taxes required by any federal, state, territorial or local government to be paid
on or for the Vendor Products.

         11. RELATED  PRODUCTS.  During the term of this Agreement and any other
period that  Retailer  sells or markets  the Vendor  Products,  Retailer  hereby
agrees not to sell or market, either directly or indirectly, any cigars or cigar
products, other than the Vendor Products, in, on or from humidors.

         12.  INDEMNIFICATION.  Each  party  agrees  to and  does  hereby  fully
indemnify  and hold  harmless  the  other  party  and any of the  other  party's
affiliates, successors, assigns, officers, directors,  shareholders,  employees,
and agents  (the  "Indemnified  Parties"),  from and against any and all losses,
damages,  liabilities,  obligations,  judgments,  settlements,  costs  and other
expenses  incurred  or  suffered  by the  Indemnified  Parties  by reason of the
assertion of any claim or the institution of any litigation  against them during
the term of the Agreement or subsequent to its expiration or termination,  which
is directly or indirectly based upon or related to any acts or omissions of such
party  (the  "Indemnifying  Party") or the  Indemnifying  Party's  employees  or
agents,  or which are directly or indirectly based upon or related to any breach
of the Agreement by the Indemnifying  Party. The Indemnifying Party shall assume
the defense,  at its sole expense, of any claim or litigation as to which it has
an indemnification  obligation hereunder.  If the Indemnifying Party fails to do
so, the  Indemnified  Parties  shall have the right to assume their own defense,
and the  Indemnifying  Party shall be  obligated to  reimburse  the  Indemnified
Parties  for any and all  reasonable  expenses  (including,  but not limited to,
attorneys'  fees)  incurred  in the  defense  of such  claim or  litigation,  in
addition to the  Indemnifying  Party's other  indemnity  obligations  hereunder.
Notwithstanding the foregoing, Vendor shall neither be responsible nor indemnify
Retailer for any liability resulting from or related to the Vendor Products that
is caused by, based on or related to any spoilage,  damage or other modification
of the Vendor Products  related to or resulting from the acts of or omissions of
Retailer or Retailer's employees, agents, contractors or affiliates.

         13. PRODUCT WARRANTIES.  Vendor warrants that, prior to and at the time
of  delivery  of Vendor  Products  to  Retailer,  all Vendor  Products  shall be
merchantable  for  their  intended  use and  shall  be in  compliance  with  all
applicable state and federal laws and regulations. Any and all other warranties,
whether  implied,  express or arising pursuant to applicable law and relating to
the Vendor Products,  are hereby disclaimed to the maximum extent possible under
applicable law. Furthermore, Vendor shall not be liable to Retailer for any loss
of profit or any  indirect,  special,  incidental  or  consequential  damages in
connection with or arising from the Vendor Products unless advised in writing of
the  possibility  of such  damages  prior to or at the time of the  ordering  by
Retailer of such Vendor Products.

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
         14.  GOODWILL.  Retailer  agrees that it neither has, nor will acquire,
any vested or  proprietary  right or interest  with respect to the marketing and
sale of Vendor Products,  and that any such goodwill created or increased during
the term of this Agreement shall be considered the property of Vendor.

         15.  AGREEMENT TO PERFORM  NECESSARY ACTS. Each party to this Agreement
agrees to perform any further acts  reasonably  required under the terms of this
Agreement  and to execute  and  deliver any  documents  which may be  reasonably
necessary  to  carry  out the  provisions  of this  Agreement.  This  Agreement,
together with any exhibits,  schedules and other documents  contemplated hereby,
constitute  the final written  expression of all of the  agreements  between the
parties, and is a complete and exclusive statement of those terms. It supersedes
all understandings and negotiations concerning the matters specified herein. Any
representations,  promises,  warranties  or  statements  made by any party  that
differ in any way from the terms of this written  Agreement,  and the  exhibits,
schedules and other documents  contemplated  hereby,  shall be given no force or
effect.

         16. CONFIDENTIALITY.  Other than to their accountants and lawyers or as
otherwise  required  by  applicable  law  or  for  their  performance  of  their
obligations  under this  Agreement,  the parties agree,  during the term of this
Agreement  and for a period not to exceed two (2) years  thereafter,  not to (i)
publicly  announce or disclose the terms of this  Agreement or (ii)  directly or
indirectly  issue or permit the issuance of any publicity  whatsoever  regarding
the existence or terms of this Agreement.

         17.  GOVERNING LAW:  ATTORNEY'S  FEES. This Agreement has been made and
entered into in the State of Arizona and shall be construed in  accordance  with
the laws of the State of Arizona, United States of America, excluding its choice
of law  provisions.  The  parties  agree that the Courts of  Arizona,  including
Maricopa County,  Arizona Superior Court shall be the proper and exclusive forum
for any action  relating to a dispute  between  the  parties  arising out of, or
related to, this Agreement.  Each party consents to the in personam jurisdiction
of said court.  The prevailing party in any dispute arising under this Agreement
shall be entitled to receive its costs, fees, and expenses, including attorneys'
fees.  Reasonable  attorneys'  fees shall be  determined  by the court and not a
jury.

         18. SURVIVAL.  Any obligation or agreement herein which has not been or
cannot  be  fully  performed  prior to the  termination  or  expiration  of this
Agreement,  including, but not limited to, the provisions of Sections 1 1 and 12
above, shall survive such termination or expiration.

         19.  NOTICES.  The service of any notice provided for in this Agreement
shall be complete and  effective on the date such notice is placed in the United
States Mail,  certified or registered  with return  receipt  requested,  postage
prepaid, and addressed to the respective parties as first written above.

         20. SECTION HEADINGS.  The section headings contained in this Agreement
are for  convenience  only and shall in no manner be construed as a part of this
Agreement.

         21.  SEVERABILITY.  In case any one or more of the provisions contained
in this  Agreement  shall for any  reason  be held to be  invalid,  illegal,  or
unenforceable in any respect, such

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
invalidity,   illegality,   or  unenforceability  shall  not  affect  any  other
provision, and this Agreement shall be construed as if such invalid, illegal, or
unenforceable provision had never been included in the Agreement.

         22.  BINDING ON  SUCCESSORS  AND  ASSIGNS.  Subject  to the  provisions
herein,  all covenants and agreements in this  Agreement  shall extend to and be
binding upon the heirs,  legal  representatives,  successors  and assigns of the
respective parties hereto.

         IN WITNESS  WHEREOF the parties  hereby  agree to the above and execute
this Agreements as of the Effective Date.

"Vendor"                                             "Retailer"
Premium Cigars International, Ltd.


By:      /s/ Steven Lambrecht 6-3-97                 By:   /s/ [illegible]
   ---------------------------------                    ------------------
Its:      C.E.O.                                     Its:   Mktg Director
   ---------------------------------                    ------------------



* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
EXHIBIT "A"
PCI HUMIDOR REPLACEMENT COST SCHEDULE

         Order                                                 Replacement Cost
         Number             Description      Cigar Count

         *                  *                *                 *
         *                  *                *                 *
         *                  *                *                 *











* Confidential portions omitted and filed
separately with the Commission.

                           SUPPLIER AGREEMENT - CIGARS
                           ---------------------------

         This Supplier  Agreement  ("Agreement")  is entered into this 23 day of
June, 1997 between Premium Cigars  International,  Ltd., an Arizona  corporation
("PCI") and Primadonna Cigar Company, a(n) California Corporation, ("Supplier").

                                    RECITALS
                                    --------

         WHEREAS,  Supplier  is  engaged as a  supplier  of  premium  cigars and
related products ("Cigar Products") and desires to sell Cigar Products to PCI;

         WHEREAS,  PCI is engaged as a wholesale  distributor of premium cigars,
humidors and other products to certain retail accounts  worldwide and desires to
secure a quality supply of Cigar Products; and

         NOW, THEREFORE,  for good and valuable  consideration,  the receipt and
sufficiency of which are hereby acknowledged, PCI and Supplier agree as follows:

         1. Term.  Subject to the terms set forth in Sections 10, 11, 12, 13 14,
17, and 18 herein,  the term of this Agreement  shall be for six (6) months from
the date hereof and shall  automatically  be renewed  annually for three (3) one
year periods,  unless thirty (30) days prior to the expiration of the applicable
term one party  notifies the other party in writing that it intends to terminate
this Agreement.

         2. Purchase Requirements.  PCI shall order from Supplier minimum orders
totalling * Cigars per month  calculated on a cumulative  basis. If in any month
the purchase orders by PCI exceeds * Cigars, such excess amount shall be applied
to the minimum purchase  requirements  for the following month.  Within ten (10)
business days of PCI's receipt of any cigars delivered by Primadonna pursuant to
a PCI purchase order, PCI may return any or all of such cigars becuase of damage
or quality problems. PCI must notify Supplier  as to nature of defect.  Pursuant
to the written  instruction of PCI,  Primadonna shall  immediately  replace such
returned  cigars.  If damaged cigars are not replaced  within 30 days Primadonna
shall  immediately  refund all monies paid for said  product.  Primadonna  shall
invoice PCI in a form that clearly separates the cost of cigars from the cost of
packaging, shipping and handling.

         3.  Purchase  Price;  Adjustment  of  Price.  During  the  term of this
Agreement,  PCI shall pay  Supplier the price  ("Purchase  Price") for the Cigar
Products  as set  forth on the  schedule  attached  as  Exhibit  "A"  hereto  or
according  to such  schedules  which  may be  substituted  from  time to time by
agreement  of both  parties  in  writing.  Such  prices  are  subject to factory
increases in an amount not to exceed * per quarter,  provided  Supplier delivers
to PCI invoices in a form  acceptable to PCI which verifies such  increases.  As
set forth in Section 17
<PAGE>
below,  Supplier shall at all times maintain the confidentiality of the Purchase
Price paid by PCI and shall not disclose  such prices to PCI's  distributors  or
other third parties with which PCI does business.

         4. Payment Terms. All payments made hereunder shall be paid as follows:

            *

         5. Packaging.  Supplier shall provide packaging for the Cigar Products,
at Supplier's  sole expense,  which  satisfies  PCI  requirements.  Packaging to
include  application  of bands provided by PCI,  individual  cellophane for each
cigar and cellophane bundle wrap for all bundles.  PCI retains all ownership and
other  rights  to the  packaging  materials  and any  designs,  logos  or  other
intellectual  property  contained in such  materials and Supplier  shall not, by
utilizing  such  materials or  intellectual  property gain any owneship or other
rights to such materials or intellectual property.

         6.  Delivery.  Delivery  will be made to PCI  FOB  Phoenix  Sky  Harbor
International  Airport after passing through United States  Customs,  or at such
other destination which PCI may designate from time to time. Supplier shall fill
all orders and deliver the Product by a reliable common  carrier,  at Supplier's
sole  expense,  within  twenty-one  (21) calendar days from the receipt of PCI's
orders and any packaging materials such as bands.

         7. Confirmation of Purchase Orders with  Manufacturer(s);  Verification
of Payment.  Supplier  shall  provide to PCI,  within five (5) calendar  days of
Supplier's receipt of a purchase order from PCI,  confirmation of the receipt by
Supplier  of order  items and  deposit  amount by signing  said  purchase  order
"received by x on x date x amount.  Supplier  shall provide to PCI,  within five
days after PCI's payment of the full Purchase Price for any order, certification
of payment of Supplier's  manufacturer for all products and services provided or
performed  by  such  manufacturer  in  connection  with  PCI's  purchase  order.
Supplier's  sending  PCI a statement  detailing  the items paid for and the date
payment was made, will satisfy such  certification.  Statement will not disclose
prices  paid to  manufacturer  by  Supplier.  Information  is  confidential  and
proprietary  to  Supplier  and  PCI  is  not  to  use  information  directly  or
indirectly.

         8. Independent Contractor.  This Agreement shall in no way be construed
to constitute Supplier as an employee,  agent,  partner or joint venturer of PCI
for any purpose whatsoever,  Supplier being an independent contractor engaged by
PCI to perform the services set forth herein.  Except as  specifically  provided
herein or in a power of  attorney  or similar  written  instrument  specifically
authorizing  Supplier  to act for or on behalf of PCI,  Supplier  shall  have no
authority to so act.  Supplier  shall take no action on behalf of PCI beyond the
scope of the authority specifically conferred upon it by this Agreement.

         9. Risk of Loss; Insurance.  The risk of loss during transit,  delivery
and storage of the Cigar Products shall be borne by Supplier.  Supplier,  at its
expense, shall secure and maintain
                                        2
<PAGE>
comprehensive  general  liability  insurance  equal  to or in  excess  of  PCI's
Purchase  Price for the Cigar  Products  shipped to PCI by  Supplier  during the
period of shipment.  PCI shall be named as an additional insured on all policies
of insurance purchased by Supplier for such purposes.

         10.  Termination  Upon  Notice.  PCI shall have the  absolute  right to
terminate this Agreement upon delivery of written notice to Supplier one hundred
twenty (120) days prior to termination.

         11. Default by Supplier - Early Termination of This Agreement. Supplier
shall be in default,  and PCI shall have the right to terminate this  Agreement,
effective   immediately   upon  delivery  to  Supplier  of  written   notice  of
termination, in the event that one or more of the following events shall occur:

                  (a) Supplier makes an assignment for the benefit of creditors,
         or a receiver,  trustee in bankruptcy,  or similar officer is appointed
         to take charge of all or any part of Supplier's property or business;

                  (b) Supplier is adjudicated bankrupt; or

                  (c) Supplier  neglects  or fails to timely  deliver any orders
         which PCI may make  pursuant to the  Agreement or to perform or observe
         any of its other covenants or obligations hereunder.

         12. Default by PCI - Early Termination of This Agreement.  PCI shall be
in default and Supplier  shall have the right to terminate  this  Agreement  if,
after notice and  expiration of the cure period as provided in Section 13 below,
PCI has failed to pay Supplier any amounts owing pursuant to this Agreement.

         13.  Opportunity to Cure Default.  PCI shall have thirty (30) days from
the date of notice of default to cure any condition  creating a default.  If the
default pursuant to this section shall be a monetary default,  then all sums due
and payable as of the  expiration  of the cure period shall bear interest at the
rate of eight percent (8.0%) per annum until paid.

         14.  Indemnification.  PCI shall not be liable for, and Supplier  shall
indemnify and hold PCI and its  officers,  directors,  shareholders,  employees,
agents harmless from, any loss,  damage,  expense  (including without limitation
attorney fees and expenses) claimed to have resulted from the use,  operation or
performance  of  the  Product  or  related  in  any  way  to  its   acquisition,
manufacturing,  shipment, transport or delivery,  including, but not limited to,
any violation of Section 15,  regardless of the form of action. If any action is
brought  against PCI or its  affiliates,  subsidiaries,  officers,  directors or
agents, as a result of the actions of Supplier or its affiliates,  subsidiaries,
officers, directors, or agents, including without limitation, claims for product
liability or for any claim related to illness to any person,  in connection with
the Products  created or prepared by Supplier or its  affiliates or agents,  PCI
shall be entitled to select
                                        3
<PAGE>
and retain its own counsel and defend  against such claims or settle such claims
as it shall, in its sole discretion  determine,  and if PCI is required to incur
costs for legal fees or court costs or settlement as a result thereof,  Supplier
shall reimburse and indemnify PCI for all damages suffered or settlement paid by
PCI,  including the amount of any judgment,  reasonable  attorney fees and court
costs.

         15. No Cuban  Tobacco or Illegal  Substances;  Compliance  with Customs
Laws. Supplier specifically represents and warrants to PCI that no Cuban tobacco
or any other  component  or product  has been  included  in the Cigar  Products.
Supplier also represents and warrants that all U.S.  customs and other laws have
been complied with and that no illegal substances are present in, transported or
delivered with the Cigar Products.

         16.  Effect of  Termination.  Upon  termination  of this  Agreement the
parties agree as follows:

                  1. Supplier shall  immediately  cancel all  manufacture of and
         purchase orders that Supplier has placed with manufacturers relating to
         the Cigar Products and all of Supplier's rights hereunder shall cease.

                  2. Notwithstanding  anything contained herein to the contrary,
         PCI shall be allowed to maintain  and/or  order a quantity of the Cigar
         Products necessary to fulfill any outstanding orders it may have to its
         distributors,  retailers or other third parties for the Cigar  Products
         at the time of termination.

                  3. Supplier  shall continue to be bound by Sections 14, 17 and
         18 herein regarding Confidential Information.

                  4. Supplier agrees to promptly return to PCI all  confidential
         information,  as that term is defined  in  Section  17 herein,  and all
         other  documents  and  equipment  pertaining  to the  business  of PCI.
         Supplier  also  agrees  that  Supplier  will  not at any  time  use any
         information acquired by Supplier during the term of this Agreement in a
         manner contrary to the interest of PCI, nor will Supplier do any act or
         acts which may directly or indirectly induce any person to terminate or
         detrimentally modify his, her or its relationship with PCI.

       
                                        4
<PAGE>
       
         18. Covenant Not To Compete.

                  1.  Interests to be Protected.  The parties  acknowledge  that
         during the term of this  Agreement,  Supplier  will  perform  essential
         services  for PCI and for  clients  of PCI.  Supplier  will  learn  the
         identity  of PCI's  clients  and may gain  valuable  insight  as to the
         clients'  operations,  personnel  and need for  services.  In addition,
         Supplier  may be exposed  to,  have  access to, and be required to work
         with, a considerable amount of
                                        5
<PAGE>
         PCI's  confidential  and  proprietary  information,  including  but not
         limited  to:   information   concerning  PCI's  methods  of  operation,
         strategic  planning,   operational  strategies,   marketing  plans  and
         strategies,  acquisition  strategies,  and customer lists.  The parties
         also expressly  acknowledge that Supplier provides a highly specialized
         service and replacing  Supplier in this  position  would require PCI to
         incur substantial  expense. The parties expressly recognize that should
         Supplier compete with PCI in any manner whatsoever,  it could seriously
         impair the  goodwill  and  diminish  the value of PCI's  business.  The
         parties  acknowledge that the covenant not to compete contained in this
         section  has an  extended  duration;  however,  they  agree  that  this
         covenant is reasonable  and it is necessary for the  protection of PCI,
         its  shareholders and employees.  For these and other reasons,  and the
         fact that there are many other supplier opportunities  available to the
         Supplier if this Agreement  should  terminate,  the parties are in full
         and complete  agreement  that the following  restrictive  covenants are
         fair and reasonable and are freely,  voluntarily and knowingly  entered
         into.  Further,  each party was given the  opportunity  to consult with
         independent legal counsel before entering into this Agreement.

                  2. Restrictions on Competition.  Supplier agrees that it shall
         not during the term of this  Agreement and for a period of one (1) year
         from the date of termination of this Agreement, directly or indirectly,
         either as partner, shareholder,  joint venturer,  consultant, member or
         otherwise,  own any  interest  in,  manage,  control,  or in any manner
         competes,  directly with the business of PCI in any state of the United
         States or foreign  country in which PCI is  conducting  business on the
         date of Supplier's termination. At any time and from time to time, each
         party agrees, at its expense, to take action and to execute and deliver
         documents as may be reasonably  necessary to effectuate the purposes of
         this Covenant.

                  3. Judicial  Amendment.  If the scope of any provision of this
         covenant not to compete is found by any Court to be too broad to permit
         enforcement to its full extent,  then such provision  shall be enforced
         to the maximum  extent  permitted  by law.  The parties  agree that the
         scope of any provision of this  Agreement may be modified by a judge in
         any proceeding to enforce this Agreement, so that such provision can be
         enforced to the maximum  extent  permitted by law. If any  provision of
         this Agreement is found to be invalid or unenforceable  for any reason,
         it shall not affect the validity of the  remaining  provisions  of this
         Agreement.

                  4.  Injunction;  Remedies  for  Breach.  Since a breach of the
         provisions of this section of this  Agreement  could not  adequately be
         compensated by money damages, PCI shall be entitled, in addition to any
         other  right  or  remedy  available  to  it at  law  or  equity,  to an
         injunction  restraining the breach or threatened breach and to specific
         performance of any provision of this section of this Agreement, and, in
         either case, no bond or other  security shall be required in connection
         therewith,  and the parties  hereby  consent to the issuance of such an
         injunction and to the ordering of specific performance.
                                        6
<PAGE>
         19. Protection of Supplier's  Manufacturing Sources. PCI agrees that it
shall not contract with any manufacturer  which Supplier has disclosed to PCI in
writing as a manufacturer  of the Cigar  Products,  without the prior consent of
Supplier.

       
                                        7
<PAGE>
       
         23.  Amendment and Waivers.  No amendment or waiver of any provision of
this Agreement  shall be binding on either party unless  consented to in writing
by such party. No waiver of any provision of this Agreement  shall  constitute a
waiver of any other  provision,  nor shall any waiver  constitute  a  continuing
waiver unless otherwise provided.

         24. Severability. If any provision of this Agreement is determined by a
court of competent  jurisdiction to be invalid,  illegal or unenforceable in any
respect, such determination shall not affect or impair the validity, legality or
enforceability  of the remaining  provisions hereof and each provision is hereby
declared to be separate, severable and distinct.

         25. Attorneys' Fees. In the event of the bringing of any action or suit
by a party hereto against another party hereunder by reason of any breach of any
of the  covenants,  agreements  or  provisions  on the part of the  other  party
arising out of this Agreement,  then in that event the prevailing party shall be
entitled to have and recover  from the other party all costs and expenses of the
action or suit, including attorneys' fees and costs.

         26.  Execution  and  Counterparts.  This  Agreement  may be executed in
counterparts,  each of which shall constitute an original and all of which taken
together shall constitute one and the same instrument.

         IN WITNESS  WHEREOF  this  Agreement  has been  executed by the parties
hereto as of the date first written above.

                            "PCI"
                            PREMIUM CIGARS INTERNATIONAL, LTD.

                            By:     Steven A. Lambrecht
                               --------------------------------
                            Its:    CEO
                               --------------------------------

                            "Supplier"
                            Primadonna Cigar Company
                            a(n) /s/ Mark N. Marcus Calif Corp.
                            -----------------------------------

                            By:    [printed]  Mark N. Marcus /s/ Mark N. Marcus
                               --------------------------------
                            Its:   President
                               --------------------------------
                                        8
<PAGE>
                                   EXHIBIT "A"

                        PRICE SCHEDULE FOR CIGAR PRODUCTS

    *

Size              Quantity Per Bundle                         PCI Cost
- ----              -------------------                         --------

*                 *                                  *
*                 *                                  *
*                 *                                  *
*                 *                                  *
*                 *                                  *
*                 *                                  *

                                        9
<PAGE>
                                   EXHIBIT "B"

                                PCI CUSTOMER LIST

1.       7 ELEVEN   U.S. & CANADA
2.       ARCO AM/PM
3.       TEXACO
4.       MOBIL
5.       CIRCLE K
6.       CHEVRON
7.       ASSOCIATED GROCERS
8.       SUPER VALU
9.       WAREMART
10.      EXPRESS STOPS
11.      JACK POT
12.      PETRO CANADA
13.      MACS
                                       10

                           SUPPLIER AGREEMENT - CIGARS
                           ---------------------------


         This Supplier Agreement  ("Agreement") is entered into this 23rd day of
June 1997 Between  Premium Cigars  International,  Ltd., an Arizona  Corporation
("PCI") and Universal Premium Cigars, Inc., a Delaware corporation ("Supplier").

                                    RECITALS
                                    --------

         WHEREAS,  Supplier  is  engaged as a  supplier  of  premium  cigars and
related products ("Cigar Products") and desires to sell Cigar Products to PCI;

         WHEREAS,  PCI is engaged as a wholesale  distributor of premium cigars,
humidors, and other products to certain retail accounts worldwide and desires to
secure a quality supply of Cigar Products; and

NOW,  THEREFORE,   for  good  and  valuable   consideration,   the  receipt  and
sufficiencyof which are hereby acknowledged, PCI and Supplier agree as follows:

         1. Term. Subject to the terms set forth in Sections 10, 11, 12, 13, 14,
17, and 18 herein,  the term of this Agreement  shall be for six (6) months from
the date hereof and shall  automatically  be renewed  annually for three (3) one
year  periods,  unless  forty  five (45)  days  prior to the  expiration  of the
applicable term one party notifies the other party in writing that it intends to
terminate this Agreement.

         2. Purchase Requirements.  PCI shall order from Supplier minimum orders
totalling * Cigars per month calculated on a cumulative  basis.  Within ten (10)
business days of PCI's receipt of any cigars  delivered by UPC pursuant to a PCI
purchase  order,  PCI may return any or all of such cigars  because of damage or
quality problems.  PCI must notify Supplier as to nature of defect.  Pursuant to
the written  instruction  of PCI, UPC shall  immediately  replace such  returned
cigars.  If damaged cigars are not replaced within 30 days UPC shall immediately
refund all monies paid for said  product.  UPC shall  invoice PCI in a form that
clearly  separates the cost of cigars from the cost of  packaging,  shipping and
handling.

         3.  Purchase  Price;  Adjustment  of  Price.  During  the  term of this
Agreement,  PCI shall pay  Supplier the price  ("Purchase  Price") for the Cigar
Products  as set  forth on the  schedule  attached  as  Exhibit  "A"  hereto  or
according  to such  schedules  which  may be  substituted  from  time to time by
agreement  of both  parties  in  writing.  Such  prices  are  subject to factory
increases in an amount not to exceed the accumulated value of * , in any term of
the agreement.  Provided  Supplier delivers to PCI invoices in a form acceptable
to PCI that verify such  increases.  As set forth in Section 17 below,  Supplier
shall at all times  maintain the  confidentiality  of the Purchase Price paid by
PCI and shall not disclose such prices to

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
PCI's  distributors  nor other  third  parties  with  which  PCI does  business.
Supplier may increase the price of Products at any time,  and from time to time,
provided  however  that no such  increase or  increases  shall in the  aggregate
exceed * of the term.

         4. Payment Terms. All payments made hereunder shall be paid as follows:

            *

         5. Packaging.  Supplier shall provide packaging for the Cigar Products,
at Supplier's sole expense,  which satisfies PCI requirements.  Unless otherwise
agreed  upon,  packaging  to  include  application  of  bands  provided  by PCI,
individual cellophane for each cigar and cellophane bundle wrap for all bundles.
PCI retains all ownership  and other rights to the  packaging  materials and any
designs,  logos or other  intellectual  property contained in such materials and
Suppler shall not, by utilizing

         6.  Delivery.  Delivery  will be made to PCI  FOB  Phoenix  Sky  Harbor
International  Airport after Passing through United States  Customs,  or at such
other  destination,  which  PCI may  reasonably  designate  from  time to  time.
Supplier  shall fill all orders and  deliver  the  Product by a reliable  common
carrier,  at Supplier's sole expense,  within thirty (30) calendar days from the
receipt of PCI's  orders and any  packaging  materials  such as bands.  Delivery
beyond  thirty (30) days of receipt of purchase  order will have a (7) day grace
period.  Once the grace period has  expired,  orders may be rejected at the sole
discretion of PCI.

         7. Confirmation of Purchase Orders with  Manufacturer(s);  Verification
of Payment.  Supplier  shall  provide to PCI,  within five (5) calendar  days of
Supplier's receipt of a purchase order from PCI,  confirmation of the receipt by
Supplier  of order  items and  deposit  amount by signing  said  purchase  order
"received by x on x date x amount.  Supplier  shall provide to PCI,  within five
days after PCI's payment of the full Purchase Price for any order, certification
of payment of Supplier's  manufacturer for all products and services provided or
performed  by  such  manufacturer  in  connection  with  PCI's  purchase  order.
Supplier's  sending  PCI a statement  detailing  the items paid for and the date
payment was made, will satisfy such  certification.  Statement will not disclose
prices  paid to  manufacturer  by  Supplier.  Information  is  confidential  and
proprietary  to  Supplier  and  PCI  is  not  to  use  information  directly  or
indirectly.

         8. Independent Contractor.  This Agreement shall in no way be construed
to constitute Supplier as an employee,  agent,  partner or joint venturer of PCI
for any purpose whatsoever,  Supplier being an independent contractor engaged by
PCI to perform the services set forth herein.  Except as  specifically  provided
herein or in a power of  attorney  or similar  written  instrument  specifically
authorizing  Supplier  to act for or on behalf of PCI,  Supplier  shall have not
authority to so act.  Supplier  shall take no action on behalf of PCI beyond the
scope of the authority specifically conferred upon it by this Agreement.

* Confidential portions omitted and filed
separately with the Commission.
                                        2
<PAGE>
         9. Risk of Loss; Insurance. The risk of loss during transit,  delivery,
and storage of the Cigar  Products shall be borne by Supplier up to the point of
possession  by  PCI.  Supplier,  at  its  expense,  shall  secure  and  maintain
comprehensive  general  liability  insurance  equal  to or in  excess  of  PCI's
Purchase  Price for the Cigar  Products  shipped to PCI by  Supplier  during the
period of shipment.  PCI shall be named as an additional insured on all policies
of insurance purchased by Supplier for such purposes.

         10.  Termination  upon Notice.  PCI or Supplier shall have the absolute
right to terminate  this  Agreement upon delivery of written notice to the other
party one hundred twenty (120) days prior to termination.

         11. Default by Supplier - Early Termination of This Agreement. Supplier
shall be in default,  and PCI shall have the right to terminate this  Agreement,
effective   immediately   upon  delivery  to  Supplier  of  written   notice  of
termination, in the event that one or more of the following events shall occur:

         a.       Supplier makes an assignment for the benefit of creditors,  or
                  a  receiver  trustee  in  bankruptcy,  or  similar  officer is
                  appointed  to take  charge  of all or any  part of  Supplier's
                  property or business;

         b.       Supplier is adjudicated bankrupt;

         c.       Supplier  subject to expiration  of grace period,  neglects or
                  fails to timely deliver any orders which PCI may make pursuant
                  to the  Agreement  or to perform  or observe  any of its other
                  covenants or obligations hereunder,  provided that PCI has not
                  caused such delay,  and written notice of default and offer to
                  cure.  PCI shall not be  relieved of payment  obligations  for
                  cigars delivered or ordered to date of termination.

         12. Default by PCI - Early Termination of This Agreement.  PCI shall be
in default and Supplier  shall have the right to terminate  this  Agreement  if,
after notice and  expiration of the cure period as provided in Section 13 below,
PCI has failed to pay Supplier any amounts owing pursuant to this Agreement.  Or
in the event that one or more of the following events shall occur:

         a.       PCI makes an  assignment  for the  benefit of  creditors  or a
                  receiver trustee in bankruptcy or similar officer is appointed
                  to take charge of all or any party of  Supplier's  property or
                  business;

         b.       PCI is  adjudicated  bankrupt;  this shall not  relieve PCI of
                  their payment obligation.

         13.  Opportunity to Cure Default.  PCI shall have thirty (30) days from
the date of

* Confidential portions omitted and filed
separately with the Commission.
                                        3
<PAGE>
notice of default to cure any  condition  creating  a  default.  If the  default
pursuant  to this  section  shall be a monetary  default,  then all sums due and
payable as of the  expiration of the cure period shall bear interest at the rate
of eighteen percent (18.0%) per annum until paid.

         14.  Indemnification.  PCI shall not be liable for, and Supplier  shall
indemnify and hold PCI and its  officers,  directors,  shareholders,  employees,
agents harmless from, any loss,  damage,  expense  (including without limitation
attorney  fees and  expenses)  claimed to have  resulted  from the  acquisition,
manufacturing,  shipment, transport or delivery,  including, but not limited to,
any violation of Section 15,  regardless of the form of action,  except for loss
as a result of  trademark  infringement  or  transport  or  delivery  beyond the
delivery point of Phoenix,  Arizona. If any action is brought against PCI or its
affiliates,  subsidiaries,  officers,  directors  or agents,  as a result of the
actions of Supplier or its affiliates,  subsidiaries,  officers,  directors,  or
agents, in connection with the Products  delivered by Supplier or its affiliates
or agents, PCI shall be entitled to select and retain its own counsel and defend
against such claims or settle such claims as it shall,  in its sole  discretion.
Supplier  and PCI  shall  indemnify  each  other  for all  damages  suffered  or
settlements  paid,  including the amount of any judgement,  reasonable  attorney
fees  and  court  costs  PCI  will   indemnify   for   trademark   infringement.
Indemnification does not cover actions relating to illnesses such as cancer.

         15. No Cuban  Tobacco or Illegal  Substances;  Compliance  with Customs
Laws.  Supplier  specifically  represents  and  warrants  to the  best of  UPC's
knowledge,  that no Cuban  tobacco or any other  component  or product  has been
included in the Cigar  Products.  Supplier also represents and warrants that all
U.S.  customs  and other  laws have been  complied  with and that to the best of
UPC's knowledge,  no illegal substances are present in, transported or delivered
with the Cigar Products.

         16. Effect of  Termination.  Upon  termination of this  Agreement,  the
parties agree as follows:

         a.       Supplier  shall  immediately  cancel  all  manufacture  of and
                  purchase  orders that  Supplier has placed with  Manufacturers
                  relating to the Cigar  Products and all of  Supplier's  rights
                  hereunder  shall  cease.  This  shall  not  relieve  PCI  from
                  accepting   delivery  of  and  submitting  payment  for  Cigar
                  Products   already   committed  to  through  end  of  term  of
                  agreement.

         b.       Notwithstanding anything contained herein to the contrary, PCI
                  shall be allowed to  maintain  and/or  order a quantity of the
                  Cigar Products  necessary to fulfill any outstanding orders it
                  may have to its distributors, retailers or other third parties
                  for the Cigar Products at the time of termination. PCI may not
                  purchase,  directly or indirectly, from suppliers manufacturer
                  during  contract,  or for a period of one year  following  the
                  termination of agreement.

         c.       Supplier shall continue to be bound by Sections 14, 17, and 18
                  herein

* Confidential portions omitted and filed
separately with the Commission.
                                        4
<PAGE>
                  regarding Confidential Information.

         d.       Supplier  agrees to  promptly  return to PCI all  confidential
                  information, as that term is defined in Section 17 herein, and
                  all other  documents and equipment  pertaining to the business
                  of PCI.  Supplier and PCI agree that neither party will at any
                  time use any information acquired by the other during the term
                  of this Agreement in a manner  contrary to the interest of the
                  other,  nor will they do any act or acts which may directly or
                  indirectly  induce any person to  terminate  or  detrimentally
                  modify his, her or its relationship with the other.

         17. Confidential Information. Each party recognizes that as a result of
this  Supplier  relationship,  that  such  party  has in the past and may in the
future develop,  obtain or learn Confidential  Information which is the property
of the other party,  or which the other party is under an obligation to treat as
confidential.

         a.       Agreement to Protect Confidential Information. Supplier agrees
                  to use its best  efforts  and the utmost  diligence  to guard,
                  protect and keep confidential  said Confidential  Information,
                  and Supplier  agrees that Supplier  will not,  during or after
                  the period of this Agreement,  use for Supplier or others,  or
                  divulge to others any of said  Confidential  Information which
                  Supplier  may  develop,  obtain or learn about  during or as a
                  result  of  its  supplier   relationship   with  PCI,   unless
                  authorized to do so by PCI in writing.

         b.       Definition  of  Confidential  Information.  For the purpose of
                  this  Agreement,  the term  "Confidential  Information"  shall
                  include but not be limited to the following:  customer  lists;
                  financial  statements or  information  in any form,  marketing
                  strategies;   business  contacts;   business  plans;  computer
                  software,  including  all  rights  under  licenses  and  other
                  contracts   relating   thereto;   all  intellectual   property
                  including all patents, trademarks,  trademark registration and
                  applications,   service  marks,  copyrights,   trade  secrets,
                  proprietary  marketing  information  and  know-how;  books and
                  records,  including lists of customers;  credit reports; sales
                  records; price lists; sales literature,  advertising material;
                  manuals; processes; technology; or any information of whatever
                  nature  which  gives  to  PCI  an  opportunity  to  obtain  an
                  advantage over their competitors who do not know or use it.

         c.       No contact with PCI's  Customers and Others.  Supplier and its
                  officers, directors, shareholders, employees, representatives,
                  and  agents  agree  that they shall not  contact  directly  or
                  indirectly any of PCI's  customers or companies with which PCI
                  does business, or are affiliated with in any way, or any third
                  parties  which have any direct or indirect  business  dealings
                  with PCI,  without the prior consent of PCI. The list of PCI's
                  customers is attached hereto as Exhibit "B" and may be updated
                  by PCI by giving written notice of such

* Confidential portions omitted and filed
separately with the Commission.
                                        5
<PAGE>
                  updates  to the  Supplier.  Supplier  expressly  agrees not to
                  disclose any  Purchase  Price  information  to any third party
                  with  which PCI does  business  or whom PCI  approached  about
                  doing business, without PCI's prior written consent.

         d.       Injunctive  Relief  for  Breach.  In the  event of a breach or
                  threatened  breach by either party of the  provisions  of this
                  section.  The  plaintiff  shall be entitled  to an  injunction
                  restraining the other from  disclosing,  in whole or in party,
                  any confidential  information,  or from rendering any services
                  to any person, firm, partnership,  joint venture, association,
                  or other  entity to whom  such  confidential  information,  in
                  whole or in part, has been disclosed.  Nothing herein shall be
                  construed as prohibiting  either party from pursuing any other
                  remedies   available  to  either  party  for  such  breach  or
                  threatened breach,  including the recovery of damages from the
                  other.

         18.      Covenant Not to Compete.

         a.       Interests to be protected. The parties acknowledge that during
                  the term of this  Agreement,  Supplier will perform  essential
                  services for PCI and for clients of PCI.  Supplier  will learn
                  the identity of PCI's clients and may gain valuable insight as
                  to the clients'  operations,  personnel and need for services.
                  In  addition,  Supplier may be exposed to, have access to, and
                  be  required  to work  with,  a  considerable  amount of PCI's
                  confidential  and proprietary  information,  including but not
                  limited to: information concerning PCI's methods of operation,
                  strategic planning,  operational  strategies,  marketing plans
                  and strategies,  acquisition  strategies,  and customer lists.
                  The parties  also express  acknowledge  that  Supplier  does a
                  highly  specialized  service  and  replacing  Supplier in this
                  position would require PCI to incur substantial  expense.  The
                  parties expressly  recognize that should Supplier compete with
                  PCI in any manner  whatsoever,  it could seriously  impair the
                  goodwill and diminish the value of PCI's business. The parties
                  acknowledge that the covenant not to compete contained in this
                  section  will  extend  one  year  beyond  termination  of this
                  agreement;   however,   they  agree  that  this   covenant  is
                  reasonable  and it is necessary for the protection of PCI, its
                  shareholders  and employees.  For these and other reason,  and
                  the fact that  there  are many  other  supplier  opportunities
                  available to the Supplier if this Agreement should  terminate,
                  the  parties  are in full  and  complete  agreement  that  the
                  following  restrictive  covenants are fair and  reasonable and
                  are freely,  voluntarily and knowingly entered into.  Further,
                  each  party  was  given  the   opportunity   to  consult  with
                  independent legal counsel before entering into this Agreement.

         b.       Restrictions on Competition. Supplier agrees that it shall not
                  during the term of this  Agreement and for a period of one (1)
                  year from the date of termination of this Agreement,  directly
                  or indirectly, either as partner,

* Confidential portions omitted and filed
separately with the Commission.
                                       6
<PAGE>
                  shareholder,  joint venturer, consultant, member or otherwise,
                  own  any  interest  in,  manage,  control,  or in any  manner,
                  compete  directly with the companies  listed by PCI in exhibit
                  B, in any state of the  United  States or  foreign  country in
                  which PCI is  conducting  business  on the date of  Supplier's
                  termination.  AT any time and from  time to time,  each  party
                  agrees,  at its  expense,  to take  action and to execute  and
                  deliver documents as may be reasonably necessary to effectuate
                  the purpose of this Covenant.  Supplier agrees not to transact
                  business with PCI customer on Exhibit B for the term stated in
                  18b.  Howver,  it is agreed by both parties that  Supplier may
                  transact  business  with any party  that is not  contained  on
                  Exhibit B.

         c.       Judicial  Amendment.  If the  scope of any  provision  of this
                  covenant  not to compete is found by any Court to be too broad
                  to permit enforcement to its full extent, then such provisions
                  shall be enforced to the maximum extent  permitted by law. The
                  parties  agree  that  the  scope  of  any  provision  of  this
                  Agreement  may be  modified  by a judge in any  proceeding  to
                  enforce this Agreement, so that such provision can be enforced
                  to the maximum  extent  permitted by law. If any  provision of
                  this Agreement is found to be invalid or unenforceable for any
                  reason,  it shall not affect  the  validity  of the  remaining
                  provisions of this Agreement.

         d.       Injunction;  Remedies  for  Breach.  Since  a  breach  of  the
                  provisions  of  this  section  of  this  Agreement  could  not
                  adequately  be  compensated  by money  damages,  PCI  shall be
                  entitled,  in addition to any other right or remedy  available
                  to it at law  or  equity,  to an  injunction  restraining  the
                  breach or threatened breach and to specific performance of any
                  provision  of this section of this  Agreement,  and, in either
                  case,  no  bonds  or  other  security  shall  be  required  in
                  connection  therewith,  and the parties  hereby consent to the
                  issuance of such an injunction and to the ordering of specific
                  performance.

         19. Protection of Supplier's  Manufacturing Sources. PCI agrees that it
shall not directly or indirectly contract with any manufacturer during the term,
or for a period of one year, which Supplier has disclosed to PCI in writing as a
manufacture of the Cigar Products, without the prior consent of Supplier.

         20. Notices.  All notices  provided for by this Agreement shall be made
in writing  either (i) by actual  delivery  of the notice  into the hands of the
parties  thereunto  entitled  or (ii) the  mailing  of the  notice in the United
States mail to the  address,  as stated  below (or at such other  address as may
have been  designated  by written  notice)  of the party  entitled  thereto,  by
certified  mail,  return  receipt  requested.  The notice  shall be deemed to be
received on the date of its actual  receipt of the party entitled  thereto.  All
communications  hereunder  shall be in  writing  and,  if sent to PCI,  shall be
delivered to:


* Confidential portions omitted and filed
separately with the Commission.
                                        7
<PAGE>
                       Premium Cigars International, Ltd.
                                15651 N. 83rd Way
                               Suite 3, Building C
                            Scottsdale, Arizona 85260
                            Facsimile: (602) 992-6026
                             Attention: David Hodges
With a copy to:

                                Kurt M. Brueckner
                         Titus, Brueckner & Berry, P.C.
                           7373 North Scottsdale Road
                         Scottsdale Centre, Suite B-252
                            Scottsdale, Arizona 85253
                            Facsimile: (602) 483-3215

and if to Supplier, to:

                         Universal Premium Cigars, Inc.
                             1900 Rittenhouse Square
                                    Suite C-2
                        Philadelphia, Pennsylvania 19103
                             Attention: Chet Atkins
                            Facsimile: (215) 790-9350

         21. Applicable Law. This Agreement shall be construed,  interpreted and
enforced in accordance  with, and the respective  rights and  obligations of the
parties  shall be  governed  by,  the laws of the State of  Arizona,  each party
irrevocably and unconditionally  submits to the exclusive jurisdiction and venue
of the courts of Maricopa  County,  State of Arizona and all courts competent to
hear appeals therefrom.

         22.  Successors and Assigns.  This Agreement shall inure to the benefit
of and shall be binding on and  enforceable by the parties and their  respective
successors  and  permitted  assigns,  as the case may be. Except as provided for
herein,  either  party  shall  have the right to assign  its  rights  hereunder,
without the prior written consent of the other party.

         23.  Amendment  and Waiver.  No amendment or waiver of any provision of
this Agreement  shall be binding on either party unless  consented to in writing
by such party. No waiver of any provision of this Agreement  shall  constitute a
waiver of any other  provision,  nor shall any waiver  constitute  a  continuing
waiver unless otherwise provided.

         24. Severability. If any provision of this Agreement is determined by a
court of competent  jurisdiction to be invalid,  illegal or unenforceable in any
respect, such determination shall not affect or impair the validity, legality or
unenforceability of the

* Confidential portions omitted and filed
separately with the Commission.
                                        8
<PAGE>
remaining provisions hereof and each provision is hereby declare to be separate,
severable and distinct.

         25. Attorneys' Fees. IN the event of the bringing of any action or suit
by a party hereto against another party hereunder by reason of any breach of any
of the  covenants,  agreements  or  provisions  on the part of the  other  party
arising out of this Agreement,  then in that event the prevailing party shall be
entitled to have and recover  from the other party all costs and expenses of the
action or suit, including attorneys' fees and costs.

         26.  Execution  and  Counterparts.  This  Agreement  may be executed in
counterparts,  each of which shall constitute an original and all of which taken
together shall constitute one and the same instrument.

         IN WITNESS  WHEREOF  this  Agreement  has been  executed by the parties
hereto as of the date first written above.

                                     "PCI"
                                     PREMIUM CIGARS INTERNATIONAL, LTD.


                                     By:         /s/  Steven A. Lambrecht
                                        -----------------------------------
                                     Its:            CEO
                                        -----------------------------------


                                     "SUPPLIER"
                                     UNIVERSAL PREMIUM CIGARS, INC.


                                     By:          /s/ Chet Atkins
                                        -----------------------------------
                                     Chet Atkins, President         6/23/97



* Confidential portions omitted and filed
separately with the Commission.
                                        9
<PAGE>
                                   EXHIBIT "A"

                        PRICE SCHEDULE FOR CIGAR PRODUCTS


*

Price  Cigar                              *   U.S. Currency.
Price  Shipping, Handling and packaging   *   U.S. Currency


* Confidential portions omitted and filed
separately with the Commission.
                                       11
<PAGE>
                                   EXHIBIT "B"

                                PCI CUSTOMER LIST

1.       7 ELEVEN U.S. & CANADA
2.       ARCO AM/PM
3.       TEXACO
4.       MOBIL
5.       CIRCLE K
6.       CHEVRON
7.       ASSOCIATED GROCERS
8.       SUPER VALU
9.       WAREMART
10.      EXPRESS STOPS
11.      JACK POT
12.      PETRO CANADA
13.      MACS

* Confidential portions omitted and filed
separately with the Commission.
                                       12

                            106-3738 NORTH FRASER WAY

                                  BURNABY, B.C.

                                (THE "BUILDING")


                                 OFFER TO LEASE

                                     BETWEEN


                             MARINE WAY ESTATES LTD.

                                   (LANDLORD)

                                       AND

                          PREMIUM CIGARS INTERNATIONAL

                                    (TENANT)

Colliers Macauley Nicolls Inc.
Industrial Division
(Agent)
<PAGE>
                                 OFFER TO LEASE

                            106-3738 NORTH FRASER WAY

                                  BURNABY, B.C.

                                  ("Building")

TO:      MARINE WAY ESTATES LTD.                   ("Landlord")
         500-1681 Chestnut Street
         Vancouver, B.C.

WE:      PREMIUM CIGARS INTERNATIONAL              ("Tenant")
         c/o 102-4663 Byrne Road
         Burnaby, B.C.

hereby  offer  to  lease  from  the  Landlord,  upon  the  following  terms  and
conditions, approximately 3,064 square feet of warehouse and office space in the
Building located at 106-3738 North Fraser Way, Burnaby, B.C.

Legal Description:

         Lot 1, District Lot 161, Land District 37, Group 1,
         Plan 79633
                                 (hereinafter referred to
                                 as the "Leased
                                 Premises")

The area of the Lease  Premises is shown  outlined in black on the plan  forming
Schedule "A" to the Offer to Lease.

1.       TERM

         The Term of the lease  shall be three  (3)  years  and zero (0)  months
         commencing  the 14th  day of July,  1997  subject  to the  terms of the
         lease.

2.       BASIC RENT

         The Basic  Rent  shall be payable in advance on the 1st day of each and
         every month during the Term in accordance with the following schedule:

              LEASE YEAR               PER SQUARE FOOT              PER MONTH
                                         PER ANNUM
                   1                        $7.50                   $1915.00
                   2                        $7.50                   $1915.00
                   3                        $8.50                   $2170.33
<PAGE>
3.       RENTAL ABATEMENT

         The Landlord  shall provide a monthly  rental  abatement of $255.33 per
         month,  (calculated as $1.00 per square foot per annum),  for the first
         year of the lease term.

4.       NET LEASE

         The Lease is to be a fully net lease  with the Tenant  responsible  for
         paying all property  taxes and  operating  expenses,  including but not
         limited to  utilities,  building  insurance,  common area  maintenance,
         landscaping,  general  maintenance,  structure  maintenance  (excluding
         inherent structure defects), property management and Goods and Services
         Tax on a monthly  basis,  in  advance  on the 1st day of each  month in
         addition to the Basic Rent.

         The  Tenant's  proportionate  share  of  the  above-noted  expenses  is
         estimated at $2.77 per square foot, per annum for 1997.

5.       DEPOSIT

         A cheque for $4371.30 (the "Deposit")  payable to the Landlord's Agent,
         Colliers Macaulay  Nicolls,  Inc., in trust shall be tendered within 48
         hours of mutual  acceptance  of this Offer to apply as a deposit and to
         be applied in payment on the first  months rent and one month  security
         deposit as per the Lease Document,  with applicable  Goods and Services
         Tax and only to be returned if the  Landlord  conditions  contained  in
         Clause 10 are not satisfied. In the event the Tenant defaults under the
         terms hereof,  the Landlord may terminate this agreement and retain the
         Deposit on account of damages and not as a penalty without prejudice to
         any other remedy.

6.       LEASE

         The Lease shall be in the form attached hereto  incorporating  only the
         terms  of this  Offer  (the  "Lease")  and  shall be  delivered  by the
         Landlord to the Tenant  within five (5) days after  acceptance  of this
         Offer.  The Lease shall be executed and  delivered by the Tenant to the
         Landlord within five (5) days of receipt by the Tenant but in any event
         before  the date of  commencement  of the Term and prior to the  Tenant
         taking  possession  of,  or  making  any  improvements  to  the  Leased
         Premises.

7.       USE

         The  Leased   Premises  shall  be  used  only  for  the  purpose  of  a
         distribution facility and sales office for cigars and related goods.

8.       TENANT IMPROVEMENTS

         The Leased  Premises  are leased "as is" and any  alterations  shall be
         subject to the Tenant  obtaining  the  approval of the local  Municipal
         authority,  the  Landlord  and the  Landlord's  mechanical  electrical,
         structural consultants and architects, at the Tenant's cost.
<PAGE>
         This shall include providing a copy of the proposed tenant improvements
         and  specifications  to the Landlord for approval within three (3) days
         of Acceptance;  said approval shall not be  unreasonably or arbitrarily
         withheld, prior to commencement of any tenant improvements.

9.       LEASEHOLD IMPROVEMENTS ALLOWANCE

         The Landlord will pay to the Tenant, as a contribution towards the cost
         of the Tenant  Improvements,  installed  by or on behalf of the Tenant,
         the  lesser  of the  actual  costs of such  improvements  or the sum of
         $16,756.00 plus GST. Such contribution shall be payable to the approved
         contractor in  installments  as agreed between  Landlord and Tenant and
         the approved  contractor,  on submission of the  contractor's  invoices
         duly  certified  as correct by the Tenant that the  specified  work has
         been  carried out. The final ten (10%)  percent  payment  shall be made
         after the time  limited  for filing a lien has  expired  and  following
         receipt  by  the  Landlord  of  a  statutory   declaration  as  to  the
         non-existence of any liens.

10.      LANDLORD TO DETERMINE FINANCIAL STRENGTH OF TENANT

         Acceptance of this Offer by the Landlord is conditional upon the Tenant
         providing the Landlord with information  regarding the financial status
         of the Tenant as the Landlord may  reasonably  require for the purposes
         of determining the financial strength of the Tenant. The Landlord shall
         have  three  (3)  days  from  the  date  of  receipt  of the  aforesaid
         information  to  determine  whether or not the Tenant is of  sufficient
         financial  strength.  The condition referred to in this paragraph shall
         have been  satisfied  when the  Landlord  has so notified the Tenant in
         writing  within the time  limited  above.  If no such  notification  in
         writing is given or the  Landlord  advises  the  Tenant  that it is not
         satisfied with the Tenant's  financial strength this Offer shall become
         null and void and the Deposit returned in full.

11.      NO REPRESENTATION

         There are no  covenants,  representations,  agreements,  warranties  or
         conditions in any way relating to the subject  matter of this agreement
         expressed or implied, collateral or otherwise, except as
         expressly set forth herein.

12.      TIME OF THE ESSENCE

         Time is of the essence of the  Agreement  with respect to the covenants
         of the Tenant.

13.      TIME FOR ACCEPTANCE

         This Offer shall be irrevocable and open for acceptance by the Landlord
         until twelve o'clock noon on the 4th day of July, 1997 after which time
         if not accepted this Offer shall become null and void
         and the Deposit shall be returned in full.

         Acceptance of this Offer may be communicated by facsimile  transmission
         of an accepted Offer or by delivery of such facsimile  without limiting
         other methods of communicating acceptance available
         to the parties.
<PAGE>
14.      DEFINITIONS

         Words  defined in the Lease and used herein shall have the same meaning
         ascribed to them by the Lease.

15.      OFFER PROVISIONS

         All  terms  of  this  Offer  shall  survive  the   completion  of  this
         transaction and shall not merge.  In the event of any conflict  between
         the terms of this Offer and the terms of the  Lease,  the terms of this
         Offer shall prevail.

16.      DISCLOSURE

         The Landlord and Tenant acknowledge and agree that:

         (i)      in  accordance  with the Code of Ethics of the  Canadian  Real
                  Estate  Association,   Colliers  Macaulay  Nicolls  Inc.  (the
                  "Agent") has disclosed  that it is  representing  the Landlord
                  and the Tenant in the transaction described in this Agreement.

         (ii)     the Agent, in order to accommodate  the transaction  described
                  in this  Agreement,  was and is entitled to pass any  relevant
                  information  it receives  from either  party or from any other
                  source to either of the parties as the Agent sees fit, without
                  being in conflict of its duties to either party; and

         (iii)    the Landlord shall pay the commission and  compensation due to
                  the  Agent  pursuant  to the  transaction  described  in  this
                  Agreement.

         The Landlord acknowledges and agrees that the Agent is entitled to pass
         any  relevant  information  it receives  from the  Landlord or from any
         other source to the Tenant as the Agent sees fit, without
         being in conflict of its duty to the Landlord.



DATED this 1st of July, 1997

PREMIUM CIGARS INTERNATIONAL
(Tenant)

Per:          /s/ Steven A. Lambrecht CEO
           -----------------------------------
           Name

Per:
           -----------------------------
           Name

Witness:
           -----------------------------
           Name
<PAGE>
                                   ACCEPTANCE

Marine Way  Estates  Ltd,  hereby  accept the above offer this 24th day of June,
1997.


MARINE WAY ESTATES LTD.

(Landlord)

Per:       /s/ [illegible]
      -----------------------------
      Name

Per:
      -----------------------------
      Name

SEMPLE & COOPER, LLP                                                    |BDO
CERTIFIED PUBLIC ACCOUNTANTS AND CONSULTANTS                            |SEIDMAN
========================================================================--------
2700 NORTH CENTRAL AVENUE, ELEVENTH FLOOR, PHOENIX, ARIZONA 85004       ALLIANCE
                                           * TEL 602-241-1500 * FAX 602-234-1867



                          INDEPENDENT AUDITORS' CONSENT
                          -----------------------------

We consent to the use in this Amendment No. 2 to the  Registration  Statement of
Premium  Cigars  International, Ltd. and Subsidiary of our report dated June 18,
1997 appearing in the Prospectus,  which is part of such Registration Statement,
and to the reference to us under the heading "Experts" in the Prospectus.

/s/ Semple & Cooper, LLP
Semple & Cooper, LLP

Phoenix, Arizona
July 25, 1997


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