PREMIUM CIGARS INTERNATIONAL LTD
SB-2/A, 1997-08-14
TOBACCO PRODUCTS
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================================================================================
   
     As filed with the Securities and Exchange Commission on August 14, 1997
                                                     Registration No. 333-29985

                       Securities and Exchange Commission
                             Washington, D.C. 20549

                                   Form SB-2/A
                                 Amendment No. 3
             Registration Statement under the Securities Act of 1933

                       PREMIUM CIGARS INTERNATIONAL, LTD.
             (Exact name of registrant as specified in its charter)
                                                            

           Arizona                         2121                  86-0846405     
  (State or jurisdiction of    (Primary Standard Industrial    (IRS Employer    
incorporation or organization)  Classification Code Number)  Identification No.)
                             
   
    Premium Cigars International, Ltd.              Steven A. Lambrecht, CEO    
       15651 North 83rd Way, Suite 3              15651 North 83rd Way, Suite 3 
        Scottsdale, Arizona 85260                   Scottsdale, Arizona 85260   
            (602) 922-8887                               (602) 922-8887         
   (Address, including zip code, and             (Name, address, and telephone 
 telephone number, including, area code,           number of agent for service) 
of registrant's principal executive office)  
                   
                                   Copies to:

        Charles R. Berry, Esq.                Christian J. Hoffmann, III, Esq. 
      Michael F. Patterson, Esq.                     Streich Lang, P.A.         
    Titus, Brueckner & Berry, P.C.                    Renaissance One          
7373 North Scottsdale Road, Suite B-252           Two North Central Avenue      
           Scottsdale Centre                    Phoenix, Arizona 85004-2391    
       Scottsdale, Arizona 85253                      (602) 229-5200           
             (602) 483-9600              
    
                        
Approximate  date  of  proposed  sale  to the public: As soon as practical on or
after  the  effective  date  of  this  Registration Statement. If any securities
being  registered  on  this  Form  are  to be offered on a delayed or continuous
basis  pursuant  to  Rule 415 under the Securities Act, check the following box.
[X]

If  this  Form  is  filed  to  register  additional  securities  for an offering
pursuant  to  Rule  462(b)  under the Securities Act, please check the following
box  and  list  the  Securities Act registration statement number of the earlier
effective registration statement for the same offering. [ ]

If  this  Form is a post-effective amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box  and  list  the Securities Act
registration  statement  number  of the earlier effective registration statement
for the same offering. [ ]

If  delivery  of  the  prospectus  is  expected to be made pursuant to Rule 434,
please check the following box. [ ]
<TABLE>
   

                        Calculation of Registration Fee
==========================================================================================================
<CAPTION>
                                                       Proposed        Proposed             Amount
          Title of each                Number of       Offering        Maximum                of
       class of securities         Securities to be   Price Per       Aggregate          Registration
        to be registered              Registered       Share(1)   Offering Price(1)           Fee
- ----------------------------------------------------------------------------------------------------------
<S>                                  <C>                <C>         <C>                 <C>
Common Stock, no par value  ......   2,185,000(2)       $5.25        $11,471,250        $    3,476.14
- ----------------------------------------------------------------------------------------------------------
Representative's Warrants   ......     170,952(3)       $ .01          $ 1,710               $(4)
- ----------------------------------------------------------------------------------------------------------
Common Stock, no par value  ......     170,952(5)       $8.40        $ 1,435,997        $      435.15
- ----------------------------------------------------------------------------------------------------------
  TOTALS  ........................                                   $12,908,957        $   3,911.29(6)
==========================================================================================================

(1) Estimated  solely for purposes of computing the registration fee pursuant to
    Rule 457.
(2) Includes  285,000  additional  shares  of Common Stock which the underwriter
    has the right to purchase to cover over-allotments, if any.
(3) Representative's  warrants  exercisable  at  160%  of  the  offering  price.
    Excludes  over-allotments,  if  any,  and  includes  19,048  bridge warrants
    issued to William B. McKee, which are exercisable at $5.25 per share.
(4) Pursuant to Rule 457(g) no fee is being paid.
(5) Issuable upon exercise of representative's warrants.
(6) $4,158.49 was paid with our initial filing.

</TABLE>
    

     The  Registrant  hereby  amends this registration statement on such date or
dates  as  may  be  necessary  to  delay its effective date until the Registrant
shall  file a further amendment which specifically states that this registration
statement  shall  thereafter become effective in accordance with Section 8(a) of
the  Securities  Act  of  1933 or until this registration statement shall become
effective  on such date as the Commission, acting pursuant to said Section 8(a),
may determine.
================================================================================
<PAGE>
                      PREMIUM CIGARS INTERNATIONAL, LTD.
                             CROSS-REFERENCE SHEET


<TABLE>
<CAPTION>
FORM  SB-2  ITEM NUMBER AND CAPTION                LOCATION OF CAPTION IN PROSPECTUS
- -----------------------------------                ---------------------------------

<S>                                                <C>
 1. Front of Registration Statement and 
    Outside Front Cover Page of Prospectus ...     Outside Front Cover Page

 2. Inside Front and Outside Back Cover 
    Pages of Prospectus ......................     Inside Front and Outside Back Cover

 3. Summary  Information  and  Risk  Factors .     Prospectus Summary; Risk Factors

 4. Use of Proceeds ..........................     Use of Proceeds

 5. Determination of Offering Price ..........     Outside Front Cover Page

 6. Dilution .................................     Dilution

 7. Selling Security  Holders ................     Not Applicable, but see Interim 
                                                     Financing  --  Delayed Offering By
                                                     Warrant Holders

 8. Plan of Distribution .....................     Outside Front Cover Page;
                                                     Underwriting

 9. Legal Proceedings ........................     Legal Matters

10. Directors, Executive Officers, Promoters 
    and Control Persons ......................     Management; Principal Shareholders

11. Security Ownership of Certain Beneficial 
    Owners and Management ....................     Principal Shareholders; Certain
                                                     Transactions

12. Description of the Securities ............     Description of Securities

13. Interests of Named Experts and Counsel ...     Legal Matters; Experts

14. Disclosure of Commission Position on 
    Indemnification for Securities 
    Act Liabilities ..........................     Management

15. Organization Within Last Five Years ......     Management; Principal Shareholders; 
                                                     Certain Transactions

16. Description of Business ..................     Prospectus Summary; Business

17. Management's Discussion and Analysis
    or Plan of Operations ....................     Management's  Discussion and
                                                     Analysis of Financial Conditions 
                                                     and Results of Operations

18. Description of Property ..................     Business
</TABLE>
<PAGE>

                       PREMIUM CIGARS INTERNATIONAL, LTD.

                        CROSS-REFERENCE SHEET (Continued)

<TABLE>
<CAPTION>
FORM  SB-2  ITEM NUMBER AND CAPTION            LOCATION OF CAPTION IN PROSPECTUS
- -----------------------------------            ---------------------------------

<S>                                                <C>
19. Certain Relationships and  Related
    Transactions .............................     Certain Transactions

20. Market for Common Equity and Related 
    Stockholder Matters  .....................     Outside Front Cover Page; Risk 
                                                     Factors

21. Executive Compensation  ..................     Management


22. Financial Statements    ..................     Financial Statements


23. Engagement of Independent Accountants ....     Engagement of Independent
                                                     Accountants

</TABLE>
<PAGE>
INFORMATION   CONTAINED   HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION  STATEMENT  RELATING  TO  THESE  SECURITIES HAS BEEN FILED WITH THE
SECURITIES  AND  EXCHANGE  COMMISSION.  THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS  TO  BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION  OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN  ANY  STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
   
                   SUBJECT TO COMPLETION DATED AUGUST 14, 1997
    


                                                         Initial Public Offering
                                                                   Prospectus 


                                [***PCI logo***]



                        1,900,000 shares of Common Stock
   
                                $5.25 per share
 
We    distribute    moderately        ------------------------------------------
priced   premium   cigars  and                 The Offering                     
other  cigars,  which are sold        ------------------------------------------
from   our   humidors   placed                                                  
primarily    in    convenience                            Per Share    Total   
stores  in the  United  States                            ---------- ---------
and Canada.                           Public Price   ....   $ 5.25   $9,975,000
                                      Underwriting                            
This  is  our  initial  public           discounts   ....   $ .525   $  997,500
offering, and no public market        Proceeds to PCI  ..   $4.725   $8,977,500
currently   exists   for   our        ------------------------------------------
shares. The offering price may                                                  
not reflect  the market  price        From the net  proceeds,  we expect to pay
of  our   shares   after   the        offering   expenses  of   $674,250.   The
offering.                             underwriters  have a right to purchase up
                                      to   285,000   additional   shares.   For
     ---------------------            indemnification  and  other  arrangements
                                      with the underwriters, see "Underwriting"
                                      at page 56.                              
                                                                               
   Proposed Trading Symbols:                   ---------------------           
                                                                               
NASDAQ SmallCap Market(SM) -- PCIG                                             
 Boston Stock Exchange -- PCI         Neither  the   Securities   and  Exchange
                                      Commission   nor  any  state   securities
                                      commission  has  approved or  disapproved
This  Investment   Involves  a        these  securities,  or determined if this
High   Degree  of  Risk.   You        Prospectus  is truthful or complete.  Any
Should Purchase Shares Only If        representation   to  the  contrary  is  a
You  Can   Afford  a  Complete        criminal offense.                        
Loss.   See   "Risk   Factors"                  
Beginning on Page 5.                            
                                                
                             ---------------------

                          Underwriting: Firm Commitment
    

W.B. MCKEE SECURITIES, INC.

                                               KASHNER DAVIDSON SECURITIES CORP.

                                August   , 1997
<PAGE>
IN  CONNECTION  WITH  THIS  OFFERING,  THE  UNDERWRITERS  OF THIS INITIAL PUBLIC
OFFERING  MAY  EFFECT  TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE
OF  THE  SHARES  AT  LEVELS ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE OPEN
MARKET. SUCH STABILIZATION, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
<PAGE>
                              [INSIDE FRONT COVER]

[picture of typical PCI  plexiglass  humidor  with  magazine  rack and  magazine
typically sold from rack as used in convenience stores]

[caption:]  Typical  plexiglass  humidor with magazine rack used in  convenience
stores.

[lit cigar in background (no caption)]
                                       ii
<PAGE>
                          [INSIDE FRONT COVER FOLD OUT]

[pictures of five-SKU and  three-SKU  hand-crafted  wood  humidors with magazine
racks and typical cigar-related magazines sold from racks]

[caption:]  Typical five-SKU and three-SKU wood humidors with magazine racks and
magazines.

[picture of clerk with on-counter humidor in convenience store]

[caption:] Typical location of humidor and magazine rack in convenience store.

[picture   of   7-Eleven(TM)   advertisement   currently   appearing   in  cigar
aficionado(tm) magazine featuring PCI cigar]

[caption:]  Advertisement  currently appearing in Cigar Aficionado(TM)  magazine
featuring PCI cigar.

[PCI logo (no caption)]

[picture of lit cigar in background (no caption)]

[flat reproduction of six pci-designed cigar bands]

[caption:] PCI-designed cigar bands.
                                       iii
<PAGE>
   
                               PROSPECTUS SUMMARY

     This  summary  highlights  selected information contained elsewhere in this
prospectus.  It  is not complete and may not contain all of the information that
is  important  to  you.  To  understand this offering fully, you should read the
entire   prospectus   carefully,   including  the  risk  factors  and  financial
statements.
    


                                      PCI


   
Offices:                 Premium Cigars  International,  Ltd. ("PCI") , Suite 3,
                         15651  North  83rd  Way,  Scottsdale,   Arizona  85260,
                         telephone  (602)   922-8887,   or  toll-free  at  (888)
                         724-1001.

Our Business:            We distribute  cigars  throughout the United States and
                         Canada.  We had  placed  our PCI Cigar  Program,  which
                         includes  supplying  humidors,   cigars,   service  and
                         information,  in over 2,615 stores as of July 31, 1997.
                         We are currently  expanding  with  national  retail and
                         distribution  accounts  in both the  United  States and
                         Canada.  Our goal is to place our PCI Cigar  Program in
                         every convenience, gas and high-traffic retail outlet.

Our Concept:             Premium   cigars  are  a  luxury  item  and  are  often
                         purchased  on  impulse.  We seek to  capitalize  on the
                         recent   growth  of  the   premium   cigar   market  by
                         introducing   our  PCI  Cigar   Program  to  additional
                         locations. Based on reports by the Cigar Association of
                         America,  following several decades of decline, premium
                         cigar sales in the United States  increased by 10.7% in
                         1993, 14.5% in 1994, 30.5% in 1995 and 67.0% in 1996.

The PCI Cigar Program:   Our complete PCI Cigar Program includes:
                         o    imported,  hand-rolled short, medium and long-leaf
                              filler premium cigars from the Dominican Republic,
                              Honduras, Mexico, Nicaragua and the Philippines;
                         o    domestic machine-made mass market cigars;
                         o    in-store,  countertop,  custom made,  hand-crafted
                              wood and plexiglass humidors;
                         o    training materials and  telemerchandising  support
                              to individual stores;
                         o    point-of-purchase   information  cards  and  cigar
                              magazine racks;
                         o    telemerchandising for order fulfillment;
                         o    large,  "walk-in" humidors for distribution center
                              cigar inventory storage; and
                         o    spokesman  relationship  with Arie  Luyendyk,  the
                              recent winner of the Indianapolis 500.

Our Customers:           We sell virtually all of our cigars through convenience
                         stores, including stores affiliated with: The Southland
                         Corporation  and  Southland   Canada,   Inc.  which  do
                         business  as  7-Eleven(TM);  AM/PM(TM);  Circle  K(TM);
                         Associated   Grocers;   SuperValu(TM)(1);   and  stores
                         supplied by the McLane Company.

Our Cigars:              We  distribute  name-brand  and our  own  private-label
                         cigars  from our  humidors.  Premium  cigars  generally
                         retail from $1 to more than $20. We  distribute  low to
                         medium-priced premium cigars, primarily in the $1 to $8
                         price range.  We also  distribute mass market cigars at
                         around $1.

Our History:             Because  premium cigars require special care (including
                         humidified  storage) and knowledgeable sales personnel,
                         they were  traditionally sold only in tobacco specialty
                         shops.  In June 1996,  Colin Jones and Greg  Lambrecht,
                         our  Vice  Presidents  of  International  and  National
                         Sales, developed their concept of
    

   
- --------------
(1) Believed  to  be  trademarks of third parties. We have no ownership interest
    in  any  of the intellectual property indicated by trademark or service mark
    symbols in this prospectus.
                                       1
    
<PAGE>
   
                         selling premium cigars from in-store  humidors  through
                         convenience  stores,  grocery stores,  and other retail
                         outlets.  They  introduced  the concept  through  their
                         wholly-owned  companies J&M and Rose Hearts (see below)
                         first  in  Canada  and  then  in the  northwest  United
                         States.

CAN-AM; Rose Hearts;     In December  1996,  we acquired all of the  outstanding
 And J&M:                stock of  CAN-AM  International  Investments  Corp.,  a
                         British  Columbia  (Canada)  corporation.   CAN-AM  had
                         previously acquired the cigar distribution  operations,
                         including  cigar accounts,  humidors and inventory,  of
                         Rose   Hearts,    Inc.,   a   Washington    corporation
                         wholly-owned  by Greg  Lambrecht,  and  J&M  Wholesale,
                         Ltd.,   a   British   Columbia   (Canada)   corporation
                         wholly-owned  by Colin  Jones.  J&M began  distributing
                         cigars in convenience stores in Vancouver, B.C., Canada
                         in June 1996. Rose Hearts began its cigar  distribution
                         in Seattle, Washington in late summer 1996.            
                      
Current Operations:      Currently,   we   distribute   cigars  to  over   2,615
                         convenience stores and other retailers in:

                         Canada:   British  Columbia,   Alberta,   Saskatchewan,
                         Manitoba and Ontario.

                         United States: Washington, Oregon, California, Arizona,
                         Kansas,   Missouri,   Utah,  Idaho,   Alaska,   Nevada,
                         Oklahoma,   Texas,   Maryland,    Virginia,   Colorado,
                         Illinois,  Michigan,   Wisconsin,   Nebraska,  Georgia,
                         Montana, Florida, Massachusetts, Connecticut, New York,
                         New Jersey,  Rhode  Island,  New Mexico,  Pennsylvania,
                         North  Carolina,  Louisiana,  Alabama,  Mississippi and
                         Arkansas.

                         We have  established  our PCI Cigar  Program  to supply
                         cigars and in-store  humidors for direct  shipments and
                         delivery  and  in-store  merchandising  in  convenience
                         stores affiliated with certain national chains. In most
                         instances  we  have  "master"   agreements  with,  have
                         negotiated   and  approved   standard   form   retailer
                         agreements with, or have other arrangements with, these
                         national accounts. We have developed relationships with
                         several  cigar  suppliers and are expanding our sources
                         for cigars and accessories.
    
<TABLE>
   
                                 The Offering
    

   
<CAPTION>
<S>                                             <C>
Securities offered  ........................... 1,900,000 shares
Shares outstanding at August 14, 1997  ........ 1,480,500 shares
Shares to be outstanding after the offering ... 3,380,500 shares
Warrants outstanding at August 14, 1997    .... 380,954 Common Stock purchase warrants
Total public price  ........................... $9,975,000
Underwriters' discount    ..................... $  997,500
Net proceeds  ................................. $8,977,500
Estimated offering expenses  .................. $  674,250
Over-allotment   .............................. Up to 285,000 shares; if the full over-allotment is purchased
                                                by the underwriters, the total public offering price,
                                                underwriting discount, and net proceeds will be $11,471,250;
                                                $1,147,125; and $10,324,125, respectively.
Use of proceeds  .............................. We intend to use offering proceeds to expand the PCI Cigar
                                                Program by purchasing humidors, cigars and accessories;
                                                repaying indebtedness; funding sales and marketing and
                                                providing working capital.
Risk factors  ................................. Investing in our shares is very risky, and you should be able
                                                to bear a complete loss of your investment. See "Risk
                                                Factors."
</TABLE>
    
                                        2
<PAGE>
                   SUMMARY CONSOLIDATED FINANCIAL INFORMATION
   
<TABLE>

     The  following  financial  information  reflects the operations of PCI (and
its  predecessor  operations) for the period from June 1, 1996 to March 31, 1997
and  for  the  three  month period ended June 30, 1997 (unaudited). This summary
financial   information   has  been  derived  from  the  consolidated  financial
statements  of  PCI  and  subsidiary which appear later in this prospectus. This
data  should be read in conjunction with those consolidated financial statements
and related notes.
    

   
<CAPTION>
                                         June 1, 1996 to March 31, 1997    3 Months ended June 30, 1997
                                         -------------------------------   ----------------------------
                                          Historical       Pro Forma       Historical      Pro Forma
                                         ---------------   -------------   -------------   ------------
                                                           (Unaudited)     (Unaudited)     (Unaudited)
<S>                                      <C>               <C>             <C>             <C>
Consolidated Statements of
 Operations:
Sales   ..............................    $   845,571       $  845,571      $  628,180     $ 628,180
Cost of sales    .....................        643,790          643,790         481,677       481,677
                                          -----------       ----------      ----------     ----------
Gross profit  ........................        201,781          201,781         146,503       146,503
Selling, general and administrative(1)        323,776          551,276         327,439       357,439
Stock based compensation  ............         57,625           57,625         110,000       110,000
                                          -----------       ----------      ----------     ----------
Loss from operations   ...............       (179,620)        (407,120)       (290,936)     (320,936)
Interest expense and
 miscellaneous(2)   ..................         21,522            1,722         (31,233)          --
                                          -----------       ----------      ----------     ----------
Net loss   ...........................    $  (201,142)      $ (408,842)     $ (322,169)    $(320,936)
                                          ===========       ==========      ==========     ==========
Weighted average shares
 outstanding(3)  .....................      1,480,500        3,742,406       1,480,500     3,742,406
                                          ===========       ==========      ==========     ==========
Loss per share   .....................    $      (.14)      $     (.11)     $     (.22)    $    (.09)
                                          ===========       ==========      ==========     ==========
    
</TABLE>


   
                                                         June 30, 1997
                                             -----------------------------------
                                             Historical          Pro Forma(3)
                                             --------------   ------------------
                                             (unaudited)         (unaudited)
Consolidated Balance Sheet Data:
Working capital   ........................     $  244,851       $  8,708,557
Total assets   ...........................     $1,412,202       $  9,582,955
Total liabilities    .....................     $1,410,838       $    410,838
Accumulated deficit  .....................    ($  523,311)     ($    605,811)(4)
Shareholders' equity .....................     $    1,364       $  9,172,117
Net tangible book value per share   ......    ($      .22)      $       2.44
    

   
- ----------
(1)  Pro Forma includes  additional  executive  compensation and management fees
     pursuant  to  executive  compensation   agreements.   (See  "Management  --
     Executive Compensation".)
(2)  Pro  Forma  assumes  repayment  of  indebtedness  as  specified  in  Use of
     Proceeds.  
(3)  Pro  Forma  assumes  issuance  of  1,900,000  shares  in the  offering  and
     conversion  of bridge  warrants into 361,906  shares of Common  Stock,  and
     assumes no exercise of 19,048 bridge warrants held by William B. McKee.
(4)  Includes an adjustment to expense the remaining  $82,500 of deferred  costs
     of the bridge financing.
    
                                       3
<PAGE>
   
                       WHERE YOU CAN GET MORE INFORMATION

     At  your  request,  we  will  provide  you,  without  charge, a copy of any
information  incorporated  by  reference  in  this  prospectus. If you want more
information, write or call us at:


                     Premium Cigars International, Ltd.
                     Suite 3
                     15651 North 83rd Way
                     Scottsdale, Arizona 85260
                     Telephone: (602) 922-8887
                     Toll Free: (888) 724-1001
                     Fax: (602) 922-8656


     Our  fiscal  year  ends  on March 31. We intend to furnish our shareholders
annual  reports  containing  audited  financial statements and other appropriate
reports.  In  addition, we intend to become a reporting company and file annual,
quarterly  and  current  reports, proxy statements or other information with the
SEC.  You may read and copy any reports, statements or other information we file
at  the SEC's public reference room in Washington D.C. You can request copies of
these  documents,  upon  payment  of  a  duplicating fee, by writing to the SEC.
Please  call  the SEC at 1-800-SEC-0330 for further information on the operation
of  the public reference rooms. Our SEC filings are also available to the public
on the SEC Internet site at http\\www.sec.gov.


               Special Note Regarding Forward-looking Statements

     Some  of the statements contained in this prospectus, including information
incorporated  by  reference, discuss future expectations, contain projections of
results  of  operation  or  financial condition or state other "forward-looking"
information.   Those   statements  are  subject  to  known  and  unknown  risks,
uncertainties  and  other  factors that could cause the actual results to differ
materially  from  those  contemplated  by  the  statements.  The forward-looking
information  is  based  on  various  factors  and  was  derived  using  numerous
assumptions.

     Important  factors that may cause actual results to differ from projections
include, for example,

       o  the  success or  failure of our  efforts  to  implement  our  business
          strategy;

       o  our  ability  to raise  sufficient  capital  to  purchase  cigars  and
          humidors  to  meet  any  unanticipated   increase  in  the  aggressive
          "roll-out"  schedules  required by our contracts and commitments  with
          stores and distributors;

       o  the effect of a settlement announced June 20, 1997 of litigation among
          40 States and major U.S. tobacco companies;

       o  our ability to buy quality premium cigars at favorable prices;

       o  our  ability  to  negotiate   and  maintain   favorable   distribution
          arrangements  with stores  affiliated with major national  convenience
          store chains;

       o  the effect of changing economic conditions;

       o  any  decision by major  retail  chains to remove all tobacco  products
          from their shelves or place our humidors in a disadvantageous location
          within their stores;

       o  changes in government regulations, tax rates and similar matters;

       o  our ability to attract and retain quality employees;

       o  the decline in popularity of cigar smoking; and

       o  other risks which may be described in our future filings with the SEC.
          We do not  promise to update  forward-looking  information  to reflect
          actual  results or changes in  assumptions or other factors that could
          affect those statements.
    
                                       4
<PAGE>
                                 RISK FACTORS

     Investing  in  PCI's  Shares  is  very  risky. You should be able to bear a
complete  loss  of  your investment. You should carefully consider the following
factors, among others.
   
Recently Organized     PCI  was organized in December  1996 and acquired a cigar
Business; Losses       distribution  business  which  began  in June  1996. PCI,
During Start-up        its   subsidiary   CAN-AM,   and  the  predecessor  cigar
Operations.            distribution  operations of J&M and Rose Hearts, incurred
                       losses  of  $201,142,  or  $.14 per share, on revenues of
                       $845,571,  for  the  period from June 1, 1996 (inception)
  We have incurred     to  March  31,  1997.  We lost an additional $322,169, or
  losses since we      $.22  per share, on revenues of $628,180, for the quarter
  began doing          ended  June 30, 1997. The rapid expansion in our accounts
  business.            since  March  has  substantially  increased our expenses,
                       and  we  have  not  yet  realized increased revenues. Our
                       ability  to  operate profitably depends on increasing our
                       sales  and  distribution  outlets,  achieving  sufficient
                       gross   profit  margins,  and  a  continuing  demand  for
                       premium  cigars.  PCI  is  also subject to business risks
                       associated  with  new  business  enterprises.  We  cannot
                       assure   you   that  PCI  will  operate  profitably.  See
                       "Selected   Historical   and   Pro   Forma   Consolidated
                       Financial   Information";  "Management's  Discussion  and
                       Analysis of Results of Operations."                      
 
  We have met          Our  operations  were  financed to March 31, 1997 through
  capital needs        private   placements   of   our  shares  in  1997,  which
  with private         generated  net  proceeds  of approximately $212,050. From
  sales of             April  to  June  1997,  we  obtained  debt  financing  by
  securities.          issuing  bridge  notes  which  generated  net proceeds of
                       $810,000,  virtually  all  of  which  was  used to expand
                       operations.   We  have  no  plans  to  obtain  additional
                       outside   capital   after   we  complete  this  offering.
                       However,  we  cannot  assure  you  that  we will not need
                       additional  funds  or  that  any  needed  funds  will  be
                       available,  if  at  all,  on acceptable terms. If we need
                       additional  funds,  our inability to raise them will have
                       a  very  adverse  effect  on  our operations. If we raise
                       funds  by  selling  equity  securities,  sales may dilute
                       your  share  ownership.  See "Management's Discussion and
                       Analysis of Results of Operations."                      
                       

40-State Tobacco       Over  40  States  have  filed  lawsuits against the major
Litigation --          United   States   cigarette   manufacturers   to  recover
Proposed Settlement.   billions  of  dollars  in  damages,  primarily to recover
                       costs  of  medical  treatment for smokers on Medicaid. On
                       June  20, 1997 the Attorneys General of 40 States and the
  The effect, if       manufacturers   announced   a   proposed   settlement  of
  any, of this         lawsuits  filed by these States. The proposed settlement,
  settlement on        which  will  require that the United States Congress take
  the cigar industry   certain  action,  is complex and may change significantly
  is uncertain.        or    be    rejected.   However,   the   proposal   would
                       significantly  change the way United States cigarette and
                       tobacco  companies  do  business. Among other things: the
                       tobacco  companies  will  pay  hundreds  of  billions  of
                       dollars;  the  FDA  could  regulate  nicotine  as a drug;
                       class  action  lawsuits  and  punitive  damages  would be
                       banned;  cigarettes  and  smokeless tobacco could only be
                       sold  behind  store  counters,  with no self-service; and
                       tobacco  billboards and sporting event sponsorships would
                       be  prohibited.  The  potential  impact,  if  any, of the
                       settlement  and related legislation on the cigar industry
                       is  uncertain.  See  "Business  -- Government Regulation;
                       Tobacco Industry Litigation."                            
                           
                                       5
<PAGE>
   
  Florida trial;       On  August  1,  1997  the  first trial of a State lawsuit
  Mississippi          began  in  Florida.  Pending  approval  of  the  40-State
  settlement.          settlement,   the   State   of  Mississippi  announced  a
                       separate   settlement   agreement  under  which  it  will
                       receive   nearly   $4   billion   even  if  the  40-State
                       Settlement  is  not approved. See "Business -- Government
                       Regulations; Tobacco Industry Litigation."               

Extensive and          The  tobacco  industry  in  general  has  been subject to
Increasing             extensive   federal,   state  and  local  regulation  and
Regulation and         taxation.  Recent  trends  have  increased regulation and
Taxation of            taxation  of  the  tobacco  industry. Although regulation
Tobacco Products.      initially  focused  on  cigarette  manufacturers,  it has
                       begun  to  have  a  broader  impact  on the industry as a
                       whole,  and  may  focus  more  directly  on cigars in the
                       future.  Cigars are subject to federal excise taxes which
                       vary  according  to the type and weight of the cigar. The
                       recent  increase in popularity of cigars could lead to an
                       increase in regulation and taxation of cigars.           
                       
  Federal legislation  The  "balanced  budget"  legislation recently approved by
  has  been approved   Congress  and  signed  by  President Clinton on August 5,
  and proposed to      1997,  increases taxes on each pack of cigarettes by 10\c
  regulate many        in  2000  and  by another 5\c in 2002. A variety of bills
  aspects of the       relating  to  tobacco  issues have been introduced in the
  tobacco industry.    U.S. Congress, including bills that would:               

                       o prohibit  the  advertising and promotion of all tobacco
                         products  or restrict or eliminate the deductibility of
                         tobacco advertising expenses,                          

                       o increase  labeling  requirements on tobacco products to
                         include,  among  other  things,  addiction warnings and
                         lists of additives and toxins,                         

                       o shift   regulatory  control  of  tobacco  products  and
                         advertisements  from  the U.S. Federal Trade Commission
                         (the  "FTC")  to  the U.S. Food and Drug Administration
                         (the "FDA"), and                                       

                       o require  tobacco companies to pay for health care costs
                         incurred  by  the federal government in connection with
                         tobacco related diseases.                              

                       Hearings  have  been  held on certain of these proposals;
                       however,  to  date,  none  of  these  proposals  has been
                       passed   by   Congress.  If  enacted,  these  or  similar
                       proposals  may adversely affect our results of operations
                       or  financial  condition.  See  "Business  --  Government
                       Regulations."                                            
                       
  State and local      A majority  of states  restrict  or  prohibit  smoking in
  regulation  and      certain  public  places and  restrict the sale of tobacco
  taxation  of         products  to minors.  Local  legislative  and  regulatory
  smoking  is          bodies  have  increasingly  moved to  curtail  smoking by
  pervasive  and       prohibiting  smoking in certain  buildings or areas or by
  increasing,  and     requiring  designated  "smoking"  areas.  Several  states
  public  pressure     currently   prohibit   self-service   sales  or  restrict
  for  more            point-of-sale  placement  of  tobacco  products.  Further
  regulation exists.   restrictions of a similar nature could have a substantial
                       adverse  effect  on our  sales  or  operations,  such  as
                       banning self-service sales, counter access to, or display
                       of, cigars. Numerous  proposals also have been considered
                       at the state  and  local  level  restricting  smoking  in
                       certain public areas,  regulating point-of-sale placement
                       and promotions and requiring  warning  labels.  46 states
                       currently tax cigars at rates ranging from 2% to 75%, and
                       cigars are subject to local taxes as well.  The number of
                       states taxing cigars and the rates of taxation are likely
                       to increase.  In addition to  governmental  restrictions,
                       certain   retailers  may  voluntarily  stop  selling  all
                       tobacco  products,  including  cigars,  because of public
                       pressure.                                                
    
                                        6
<PAGE>
   
  Warning labels;      Although  federal  law  has  required  health warnings on
  Second-hand smoke.   cigarette  packs  since  1965  and  on  smokeless tobacco
                       since  1986,  there  is  no  federal  law  requiring that
                       cigars   or   their   containers  carry  those  warnings.
                       California  requires  "clear  and  reasonable" warning to
                       consumers  who are exposed to chemicals determined by the
                       state   to   cause   cancer   or  reproductive  toxicity,
                       including  tobacco  smoke  and several of its constituent
                       chemicals.  Similar  legislation  has  been introduced in
                       other  states,  but  did  not  pass. We cannot assure you
                       that  other  states  will  not enact similar legislation.
                       Federal  and  state legislatures have also considered the
                       consequences  of tobacco smoke on others who do not smoke
                       (so  called "second-hand" smoke). If regulations relating
                       to  second-hand  smoke are adopted, these regulations may
                       have  a  substantial  adverse  effect  on  our results of
                       operations or financial condition.                       
                       
  Canadian federal     The  Canadian  government  recently  enacted  substantial
  and   provincial     restrictions  on the  promotion  and  retail  display  of
  laws  and            tobacco products.  The Canadian government may supplement
  regulations.         the new  legislation  with  implementing  regulations and
                       provincial  governments  may add  other  regulations  and
                       restrictions on tobacco products.  Each Canadian Province
                       taxes  cigars  at  rates  which  vary  from 45% to 95% of
                       retail selling prices. New laws and potential  additional
                       regulations could adversely affect our Canadian business.
                       See  "Business  --  Government  Regulations  --  Canadian
                       Regulations -- Canadian Taxes."                          
                       
 Possible additional   Increased   cigar   consumption  and  its  publicity  may
 regulation.           increase  the  risk of additional regulation. Recently an
                       anti-tobacco  organizational  and  health panel asked the
                       FDA  to regulate cigars in the same manner as cigarettes.
                       We  cannot predict the ultimate content, timing or effect
                       of  any  additional regulation of tobacco products by any
                       federal,   state,   local   or  regulatory  body.  Future
                       legislation,  regulation  or  tax  policies  may  have  a
                       significant  adverse  effect  on  the  ability  of  cigar
                       manufacturers   or   distributors,   including   PCI,  to
                       generate   revenues   and   profits.   See  "Business  --
                       Government Regulation; Tobacco Industry Litigation."     
                       
Dependence on One      Corporate   and  franchise  stores  affiliated  with  The
Customer Store Group.  Southland  Corporation  ("Southland  USA")  and Southland
                       Canada,    Inc.    ("Southland   Canada")   (collectively
                       "7-Eleven")  accounted  for  over 82% of our sales in the
                       fiscal  year  ended  March  31, 1997. Since then, we have
  7-Eleven stores      expanded  our customer base, but sales to 7-Eleven stores
  comprise 79%         still  accounted  for  over  79%  of  our  sales  for the
  of our sales.        quarter  ended  June  30,  1997.  We expect that sales to
                       7-Eleven   stores  will  continue  to  be  a  substantial
                       percentage  of  our  sales. Our plans for the coming year
                       include  rapidly  expanding the number of 7-Eleven stores
                       participating  in  our  PCI Cigar Program. PCI, Southland
                       USA,  or  any  U.S. franchisee has the right to terminate
                       our  agreement  for  any  reason  upon  60  days  notice.
                       Southland  Canada  can  terminate its arrangement with us
                       at  any  time  without  notice.  Problems  with  7-Eleven
                       stores,  our  major  customer  in  Canada  and the United
                       States,  could  have  a  serious  adverse  impact  on our
                       business.   A   substantial  reduction  in  our  7-Eleven
                       business  could result in diminished revenues for several
                       quarters  or more as we attempt to replace that business.
                       See  "Business -- Our Largest Customer -- Canadian Sales;
                       CAN-AM -- U.S. Sales."                                   
    
                                        7
<PAGE>
   
Nature of Convenience  We  have  "master" agreements and other arrangements with
Store Distribution     corporate  offices  of  several  major  convenience store
Relationships.         chains  to  place  the PCI Cigar Program in corporate and
                       participating  franchise  stores.  However, the nature of
 Our agreements with   the  convenience  store  distribution  business  is  that
 convenience stores    supplier  relationships  are  terminable  on short notice
 may be terminated     (usually  between  30  and  120 days). In addition, while
 easily.               "master"    or    approved   form   agreements   may   be
                       automatically  acceptable  for  use, participation in the
                       PCI  Cigar  Program  is usually at the discretion of each
                       local  franchise  store or each region of the country. As
                       long  as  demand  for  premium  cigars remains strong, we
                       believe   that   individual   stores   and  regions  will
                       participate  in our PCI Cigar Program. However, if demand
                       and  sales decline, stores may terminate participation on
                       short  notice,  which  could  have  a significant adverse
                       effect   on   our   business.  See  "Business  --  Master
                       Agreements and Arrangements with National Chains."       
                                                                                
  Product placement    We  do  not  pay  "slotting" fees or other inducements to
     competition.      retailers  in  order to secure counter space, which could
                       affect  our  ability  to  place  our  humidors  on  store
                       counters.  In  addition,  other  major  manufacturers  or
                       distributors  may have master agreements with convenience
                       stores   which   require   the   stores  to  locate  that
                       manufacturers'   or   distributors'   tobacco   or  other
                       products  in  a counter position that is preferential to,
                       or  at  least  as  favorable  as,  the  location  of  our
                       humidors.   This   may  inhibit  our  ability  to  obtain
                       favorable  counter  presentation  of  our  humidors.  See
                       "Business -- Products -- Humidors."                      
                       
    
Declining Market for   According  to industry sources, the cigar industry was in
Cigars Through 1991.   substantial  decline  from  approximately  1973  to 1991.
                       Cigar  sales,  as  well  as  smoking in general, steadily
                       decreased  after  a  1964  report  of  the  United States
  The effect of        Surgeon  General  and  numerous  other subsequent studies
  medical studies      which   stress   the   link  between  smoking,  including
  on smoking.          secondary  smoke,  and  medical  problems such as cancer,
                       heart,  respiratory  and  other  diseases.  "No  smoking"
                       laws,  ordinances  and  prohibitions  on cigar smoking in
                       certain  cases  may  have  adversely affected the sale of
                       cigar  products.  These  factors  may continue to have an
                       adverse  effect  upon  the  cigar industry in general and
                       our  business  in  particular.  See  "Business -- Medical
                       Studies on Smoking."                                     
                       
Demand for Cigars;     Premium   cigar  sales  have  increased  dramatically  in
Inventory.             recent  years,  but  we  cannot assure you that the trend
                       will  continue.  If cigar sales trends do not continue as
                       we  anticipate  or if we  experience  a reduction  in our
                       demand,  we may accumulate  excess  inventory which could
                       have an  adverse  effect on our  business  or  results of
                       operations. See "Business -- The Expanding Cigar Market."
                       
  Current positive     Premium  cigar  sales  have increased since 1991, and the
  sales trends         cigar  industry  has  experienced very positive trends in
  may not continue.    sales   since   1993.  We  believe  that  a  considerable
                       percentage   of  the  recent  increase  in  cigar  sales,
                       especially   with   respect   to   premium   cigars,   is
                       attributable  to  new  cigar  smokers  attracted  by  the
                       improving  image  of  cigar  smoking  and  the  increased
                       visibility  of  cigar  smoking  by celebrities. We cannot
                       assure  you  that  recent  increases  in  cigar sales are
                       indicative   of   long-term  trends  or  that  these  new
                       customers  will  continue  to smoke cigars in the future.
                       See "Business -- The Expanding Cigar Market."            
                                        8
<PAGE>
   
Other Tobacco          In  addition  to  the  40-State  litigation  referred  to
Industry               above,  the  tobacco  industry  has  experienced  and  is
Litigation.            experiencing   significant   health-related   litigation 
                       involving  tobacco  and  health  issues.  Plaintiffs have
                       sought  and are seeking compensatory and punitive damages
  Current litigation   for  various  injuries  claimed to result from the use of
  focuses on           tobacco  products  or  exposure  to  tobacco  smoke.  One
  cigarettes and       class-action  lawsuit  filed  by  flight  attendants  and
  smokeless tobacco.   pending  in  Florida  claims  several  billion dollars in
                       damages  from  second-hand smoke. The proposed settlement
                       of   the  40-State  litigation  may  substantially  limit
                       litigation,  but we cannot assure that there would not be
                       an  increase  in  health  related  litigation against the
                       cigarette  and  smokeless  tobacco  industries or similar
                       litigation  in  the  future  against  the cigar industry.
                       Neither  PCI,  nor  to  our  knowledge  any  other  cigar
                       distributor,  is  a party to tobacco industry litigation.
                       However,   should   litigation   involving   cigars   be 
                       initiated,  the  costs  of defending prolonged litigation
                       and  any  settlement  or  successful  prosecution  of any
                       significant   health-related   litigation  could  have  a
                       substantial  adverse  effect on our results of operations
                       or   financial   condition.   See  "Business  --  Tobacco
                       Industry Litigation."                                    
                       
  The potential for    The  recent  increase  in  the  sales  of  cigars and the
  litigation           publicity  such increase has received may have the effect
  targeting            of  increasing  the  probability  of  lawsuits.  Also,  a
  cigars is growing.   recent  study  published  in the journal Science reported
                       that  a chemical found in tobacco smoke has been found to
                       cause  genetic  damage in lung cells that is identical to
                       damage  observed  in  many  malignant  tumors of the lung
                       and,  thereby, directly links lung cancer to smoking. The
                       National  Cancer  Institute  has  announced  that it will
                       issue  a  report  in 1997 describing research into cigars
                       and  health.  This  study  and  this  report could affect
                       pending  and  future  tobacco  regulation  or  litigation
                       relating  to  cigar  smoking. See "Business -- Government
                       Regulation, Tobacco Industry -- Litigation."             
    
Dependence on a Few    We  do not directly manufacture or import any cigars, and
Suppliers.             depend  entirely  on third party manufacturers, suppliers
                       and  importers  for our cigars. Typically, we do not have
                       supply   agreements,   but  submit  purchase  orders  for
                       cigars.   We  currently  purchase  cigars  from  over  19
                       suppliers.                                               
                       
  We have relied on    For   the   quarter  ended  June  30,  1997  our  largest
  two suppliers        supplier,   TSG   Import,   Export   and   Manufacturing 
  for over 75%         Corporation,   located   in   the   Dominican   Republic,
  of our cigars.       accounted  for  approximately  40% of our cigar purchases
                       for  Canadian  distributors  and  38%  of our total cigar
                       purchases.  Our  written  agreement  with  TSG expired on
                       July  7,  1997,  but  we continue to purchase from TSG on
                       the  same  terms  as in our agreement. We are negotiating
                       with  TSG  to  reach  a new agreement. Our second largest
                       supplier,  House  of  Horvath, Inc., accounted for 37% of
                       our total purchases.                                     
                       
  Currently, we        We  have  executed  supply  contracts  with  a  few minor
  have no contracts    suppliers  but  with  none of our major suppliers. We are
  with major           currently   negotiating   with   manufacturers   in   the
  suppliers.           Dominican  Republic  and  elsewhere  to  secure  multiple
                       sources  of  cigars.  Although  we  believe that we could
                       quickly  replace  our  main  suppliers  with  alternative
                       sources  at  comparable prices and terms, a disruption in
                       the  supply of cigars from either TSG or House of Horvath
                       would   have   a   significant   adverse  impact  on  our
                       operations.  See  "Business  -- Cigar Purchasing; Private
                       Label and Custom Brands."                                
                                        9
<PAGE>
   
Risks Relating         We  primarily  sell  moderately-priced  cigars  which are
to Supply              hand-rolled  or machine-made from tobacco aged six months
of Cigars.             to  two  years.  At the present time, we believe there is
                       an  adequate  supply  of tobacco available in a number of
                       countries  for  these  types  of cigars. However, we also
                       sell  a  limited  number  of higher priced premium cigars
                       which   require   longer-aged  tobacco.  Our  ability  to
                       acquire  these cigars in the future may be constrained by
                       a  shortage  of  premium  cigars  made  with  longer-aged
                       tobacco.  At  times,  producers  have  suspended shipping
                       certain  brands  of  cigars when excessive demand results
                       in  a  shortage  of  properly  aged  and blended tobacco.
                       Accordingly,  increases  in  demand  may adversely affect
                       our  ability to acquire higher priced premium cigars. See
                       "Business   --  Cigar  Production  --  Cigar  Purchasing;
                       Private Label and Custom Brands."                        
                       
Competition.           As  a distributor of premium cigars, we generally compete
                       with  a  smaller  number  of  less  well-known, primarily
  Currently, we have   regional,   distributors   including  Southern  Wine  and
  several smaller,     Spirits,   Specialty    Cigars,   Inc.,   Cohabico,   Old
  primarily regional   Scottsdale  Cigar  Company,  Inc.  and  many  other small
  competitors.         cigar distributors.                                      
                       
  Large   potential    The  cigar  industry  in  general is dominated by a small
  competitors are      number  of  companies which are well known to the public.
  cigar manufacturers  These  larger cigar manufacturing and wholesale companies
  and  distribution    such  as  800  JR Cigar Company, Inc., Consolidated Cigar
  companies.           Company,   Culbro  Corporation,  General  Cigar  Company,
                       Swisher,  Caribbean  Cigar  Company  and US Tobacco, have
                       not  yet  entered the retail distribution market, but may
                       do   so   in   the   future.  Also,  a  number  of  large
                       distribution  companies,  such  as  McLane and Core*Mark,
                       which   are   currently   in   the   convenience   outlet
                       distribution  business,  have not yet entered the premium
                       cigar  distribution  business,  but  may  do  so  in  the
                       future.   These   cigar  manufacturing  and  distribution
                       companies,  along  with  major  cigarette  manufacturers,
                       have  more resources than PCI. If they chose to enter the
                       cigar   distribution   market,   they   would  constitute
                       formidable   competition  for  our  business.  We  cannot
                       assure  you  that  we  can  compete  successfully  in any
                       market. See "Business -- Competition."                   
                       
    
Dependence on          Our  business is largely dependent on our ability to hire
Management.            and  retain  quality  managers.  Our president, Steven A.
                       Lambrecht,  has  no  prior  experience in the business of
                       distributing  cigars  or  other tobacco products. We have
  We have a few        agreements   with   certain   officers   and   directors,
  key officers         including  written  employment  agreements with Steven A.
  and directors.       Lambrecht,  Colin  A.  Jones  and Greg P. Lambrecht and a
                       business  consulting  agreement  with David S. Hodges. We
                       also  have  a verbal consulting agreement with William L.
                       Anthony.  The  loss  of Messrs. Steven or Greg Lambrecht,
                       Jones,  Hodges  or  Anthony  could have an adverse effect
                       upon  our  business  and  prospects.  See  "Management --
                       Executive Compensation."                                 
                       
  Key  officers and    The   employment   agreements   for  each  of  Steven  A.
  directors  may       Lambrecht,  Colin  A.  Jones  and Greg P. Lambrecht allow
  terminate  their     them  to  terminate  their  employment at any time on two
  employment           weeks'  notice.  After  the  completion of this offering,
  agreements on        either  PCI or David S. Hodges may terminate his business
  short notice.        consulting   agreement   at  any  time.  Mr.  Hodges  may
                       continue  to  serve  as a consultant for up to six months
                       or  until he accepts other employment. Either Mr. Anthony
                       or PCI may terminate his consulting agreement at         
                                       10
<PAGE>
                       any  time,  with  or  without cause. Because of the short
                       notice  requirements, we may not be able to replace these
                       individuals  before  we  suffer  an adverse impact on our
                       business. See "Management -- Executive Compensation."
   
  Key-man insurance.   We  do not currently maintain  key-man  life insurance on
                       any  of  our  employees, but will be required to maintain
                       $1,000,000   in  key-man  life  insurance  on  Steven  A.
                       Lambrecht  at  least  until  March 31, 2002, according to
                       the  terms  of  our  Agreement with the underwriters. See
                       "Underwriting."

Control by Management. As of August 14, 1997,  our  officers and directors owned
                       approximately   75%   of  our  outstanding  shares.  Upon
                       completion  of  this offering, and assuming full exercise
                       of  the  bridge warrants, our officers and directors will
                       own  approximately 34% of the then issued and outstanding
                       shares,  and  they may be able to elect a majority of the
                       directors  and  continue to control PCI. However, Arizona
                       law  allows  shareholders to cumulate their votes for the
                       election  of  directors and affords minority shareholders
                       a  greater opportunity to elect directors. See "Principal
                       Shareholders."

Conflicts of Interest. Certain   relationships  between  PCI  and  some  of  our
                       officers,   directors  and  affiliates  involve  inherent
                       conflicts of interest.  In particular,  Greg P. Lambrecht
                       and Colin A. Jones own Rose Hearts and J&M, two companies
                       that do business with us, but do not distribute cigars on
                       behalf of others.  They do not directly compete with PCI,
                       although J&M may in the  future sell Cuban  cigars.  Greg
                       Lambrecht  and  Colin Jones  are officers,  and  together
                       own more than 49% of our issued and  outstanding  shares.
                       After this offering, they will own approximately 22%. See
                       "Certain Transactions."

  Policy for           We  will  not  enter  into any transaction with a related
  resolving            party  unless  the  transaction  or loan is on terms that
  conflicts of         are  no less favorable to us than we could obtain from an
  interest.            unrelated  third  party. A majority of the disinterested,
                       "independent"  members  of  our  board  of directors must
                       review  and  approve  any  transaction  involving related
                       parties  or conflicts of interest. We entered a number of
                       transactions  before we adopted this policy and before we
                       had  any  disinterested,  independent directors to ratify
                       the  transactions. See "Certain Transactions -- Resolving
                       Conflicts of Interest."                                  
    
Risks Relating to      A  portion  of  our  proposed business involves supplying
Trademarks.            exclusive  "private  label"  cigars to certain customers.
                       The  brand  names  used  for  such private labels will be
                       important,  and  we intend to apply for federal trademark
  Currently we         and   tradename   protection  when  appropriate,  relying
  own no trademarks.   primarily  on trademark law to protect brand names. We do
                       not  currently own any federally registered trademarks or
                       tradenames,   but   we   have   filed  federal  trademark
                       applications for three private label names.              
   
 Trademark protection  We   cannot   assure   you  that  any  pending  trademark
 is uncertain.         application  will  result  in  a registered trademark, or
                       that   any   trademark   granted  will  be  effective  in
                       thwarting  competition  or  be held valid if subsequently
                       challenged.  Our  failure to obtain trademark protection,
                       or  illegal  use  by  others  of  any  trademarks  we may
                       obtain,  may  have  an  adverse  effect  on our business,
                       financial  condition  and operating results. In addition,
                       the  laws  of  certain  foreign  countries do not protect
                       proprietary  rights to the same extent as the laws of the
                       United States or Canada.                                 
    
                                       11
<PAGE>
  Costs   of           We  cannot  assure  you  that  claims for infringement or
  prosecuting  and     claims  for  damages resulting from any such infringement
  defending trademark  will  not  be  asserted or prosecuted against us. Even if
  infringement claims  we  obtain  trademark  protection  for  our private label
  are significant.     names,  the validity of any trademarks may be challenged.
                       Any  such  claims,  with  or without merit, could be time
                       consuming  and  costly  to defend, diverting management's
                       attention   and   our   resources.   See   "Business   --
                       Intellectual Property Rights."                           
                          
Effects of             We  purchase cigars manufactured by suppliers outside the
Fluctuations in        United  States.  The  price  and  availability  of  these
Cigar Costs and        cigars  are  subject  to  numerous  factors  out  of  our
Availability.          control,    including    weather    conditions,   foreign
                       government  policies,  potential  trade  restrictions and
                       the  overall  demand  for  cigars. While we have expanded
                       our  base  of  suppliers,  and  our  unit costs have been
                       improving,   we   have   no   written   agreements   with
                       significant  suppliers,  only ongoing relationships. Loss
                       of  these  relationships  may make it difficult for us to
                       replace  sources  of  cigars of equivalent quality, price
                       and   quantities.  We  cannot  assure  that  our  current
                       suppliers  of  cigars  will  be  able  to  supply us with
                       sufficient   quantities  or  at  reasonable  prices.  See
                       "Business -- Products -- Our Cigars."                    
    
Social,  Political     We  purchase  virtually  all  of  our premium cigars from
and  Economic Risks    manufacturers  located  in countries outside of the U.S.,
Associated with        including   the  Dominican  Republic,  Mexico,  Honduras,
Foreign Operations     Nicaragua  and  the  Philippines.  Social,  political and
and International      economic  conditions  inherent  in foreign operations and
Trade.                 international  trade may change, including changes in the
                       laws  and  policies  that  govern  foreign investment and
                       international   trade.   To   a   lesser  extent  social,
                       political  and  economic  conditions may cause changes in
                       U.S.   or  Canadian  laws  and  regulations  relating  to
                       foreign   investment  and  trade.  Social,  political  or
                       economic  changes  could,  among  other things, interrupt
                       cigar  supply  or  cause  significant  increases in cigar
                       prices.  In  particular, political or labor unrest in the
                       Dominican  Republic,  Mexico  or Honduras could interrupt
                       the  production of premium cigars, which would inhibit us
                       from  buying inventory. Accordingly, we cannot assure you
                       that  changes in social, political or economic conditions
                       will  not  have  a  substantial  adverse  effect  on  our
                       business.  See  "Business  --  Cigar  Purchasing; Private
                       Label and Custom Brands."                                
   
Possible  Failure      We  intend  to  list  our  Common  Stock  on  the  Nasdaq
to Obtain or           SmallCap  Market(SM) and the  Boston  Stock  Exchange and
Maintain Exchange      believe  that  we  will  be  able to satisfy and maintain
Listings on the        their  current  and  proposed  entry  standards  when  we
Nasdaq SmallCap        complete  this  offering. If we are unable to satisfy and
Market(SM) or the      maintain  the  requirements  for continued listing on the
Boston Stock           Nasdaq  SmallCap Market(SM) or the Boston Stock Exchange,
Exchange.              our shares   will   not  be  traded  in  those   markets.
                       See "Description of Securities."                        

 Potential liquidity   If  our  shares  are  not listed as intended, trading, if
 problems.             any,  would  be  conducted in the over-the-counter market
                       in  the  so-called  "pink  sheets"  or  the  OTC Bulletin
                       Board,  which  was established for securities that do not
                       meet the Nasdaq SmallCap Market(SM) listing requirements.
                       Consequently,  selling PCI shares would be more difficult
                       because  smaller quantities of shares could be bought and
                       sold,   transactions   could  be  delayed,  and  security
                       analysts'  and  news  media's  coverage  of  PCI  may  be
                       reduced.  These  factors could result in lower prices and
                       larger  spreads in the bid and ask prices for our shares.
                       See "Description of Securities."                         
    
                                       12
<PAGE>
   
Risks of Low-priced    If  our  shares  are  not  listed  on The Nasdaq SmallCap
Shares.                Market(SM) and/or the  Boston  Stock  Exchange,  they may
                       become  subject  to  Rule  15g-9  under the Exchange Act,
                       which  imposes  additional sales practice requirements on
                       broker-dealers   that   sell   low-priced  securities  to
                       persons    other    than    established   customers   and
                       institutional   accredited  investors.  For  transactions
                       covered  by  this  rule,  a  broker-dealer  must  make  a
                       special  suitability  determination for the purchaser and
                       have  received  the  purchaser's  written  consent to the
                       transaction  prior  to  sale.  Consequently, the rule may
                       affect  the  ability of broker-dealers to sell our shares
                       and  may affect the ability of holders to sell PCI shares
                       in   the   secondary   market.   See   "Description   of 
                       Securities."                                             
                       
  Penny stock          The  Commission's  regulations  define a "penny stock" to
  regulations.         be  any equity security that has a market price less than
                       $5.00  per  share  or with an exercise price of less than
                       $5.00  per  share,  subject  to  certain  exceptions. The
                       penny  stock restrictions will not apply to our shares if
                       they are listed  on The Nasdaq SmallCap Market(SM) or the
                       Boston  Stock  Exchange  and we provide certain price and
                       volume  information on a current and continuing basis, or
                       meet  required  minimum  net  tangible  assets or average
                       revenue  criteria.  We  cannot assure you that our shares
                       will  qualify  for  exemption from these restrictions. If
                       PCI  shares  were  subject  to the penny stock rules, the
                       market  liquidity  for  the  shares  could  be  adversely
                       affected. See "Description of Securities."               
                           
No Dividends           We  intend  to  retain  any  future  earnings to fund the
Anticipated.           operation  and  expansion  of  our  business.  We  do not
                       anticipate  paying  cash  dividends  on our shares in the
                       foreseeable  future.  See  "Description  of Securities --
                       Common Stock"; "Dividend Policy."                        
                          
Shares which may       Currently,  other than 380,954 of the bridge warrants and
be Acquired at or      options  held  by directors William L. Anthony and Robert
Below the Offering     H.  Manschot  to  purchase  161,250  shares, there are no
Price.                 outstanding  warrants  or  options to acquire PCI shares.
                       Mr.  Anthony  and Mr. Manschot may exercise their options
                       to  purchase  shares  at  the  offering price. The bridge
                       warrants  are  exercisable  at 50% of the price per share
                       in  this  offering  or  $2.625,  except  for  the  bridge
                       warrants  held by William B. McKee, which are exercisable
                       at  the  offering  price  of $5.25 per share, and holders
                       are  likely  to  exercise them, if at all, at a time when
                       we  would  otherwise  be  able to obtain capital on terms
                       more   favorable   than  those  provided  in  the  bridge
                       warrants.  See  "Security Ownership of Certain Beneficial
                       Owners  and  Management";  "Interim  Financing  -- Bridge
                       Financing and Bridge Warrants."                          
                           
Shares Eligible for    All  1,480,500  of  the  currently issued and outstanding
Future Sale.           PCI  shares  are "restricted securities," as that term is
                       defined  under Rule 144. None of these shares will become
                       eligible  for  sale  under Rule 144 prior to December 31,
                       1997.  Thereafter,  at  various  times  through  June 20,
                       1998,  these  1,480,500  shares  will become eligible for
                       sale  under  Rule  144. See "Description of Securities --
                       Shares Eligible for Future Sale."                        
                          
  Contractual sale     Certain  of  our  affiliates  who  hold 1,480,500 shares,
  restrictions.        38,096  bridge  warrants  and 161,250 options have agreed
                       that  they  will  not  sell  their  shares,  warrants and
                       options  for  24  months from the date of this prospectus
                       except  that  up to 10% of such securities may be sold in
                       increments   after   12   months.   See  "Description  of
                       Securities -- Shares Eligible for Future Sale."          
                           
                                       13
<PAGE>
   
  Warrant shares;      Bridge   warrant  holders  may  purchase  380,954  shares
  restrictions on      during  the  five-year period commencing on completion of
  resale.              this  offering.  However, the bridge warrant holders have
                       agreed  that  if  they exercise the bridge warrants, they
                       will  not  sell  the underlying shares for 12 months from
                       the  date  of  this prospectus without the prior approval
                       of  the  underwriter. This potential delayed offering may
                       result  in  the  resale  of bridge warrant shares at some
                       date  between  one  and five years from the completion of
                       this   offering.   See   "Interim  Financing  --  Delayed
                       Offering By Warrant Holders."                            
    
  We cannot predict    We  are  unable  to  predict  the  effect that sales made
  the depressive       under  Rule  144, the delayed resale of warrant shares or
  effect of resales.   other  sales may have on the then prevailing market price
                       of  our  shares.  It is likely that market sales of large
                       amounts  of these or other PCI shares after this offering
                       (or  the  potential  for  those sales even if they do not
                       actually  occur),  will have the effect of depressing the
                       market   price   of   PCI  shares.  See  "Description  of
                       Securities  -- Shares Eligible for Future Sale"; "Interim
                       Financing -- Delayed Offering By Warrant Holders."       
                                                                              
Limited Insurance      We  carry  general  liability insurance with an aggregate
Coverage.              limit  of  $10,000,000,  and product liability and health
                       hazard   insurance.   These   policies   also  cover  our
                       suppliers,  manufacturers and retail outlets. However, we
                       cannot  assure  you  that  we  will  not  be  subject  to
                       liability  which  is  beyond  the  limits  of our general
                       liability,  product liability and health hazard insurance
                       coverage,  and  which  may  have an adverse effect on our
                       business.    See    "Business    --    Tobacco   Industry
                       Litigations."                                            
                       
Dilution; Disparity    Purchasers   of  shares  will  experience  immediate  and
in Share Purchase      substantial  dilution of $2.81 in net tangible book value
Price.                 per  share, or approximately 54% of the offering price of
                       $5.25  per share. In contrast, existing shareholders paid
                       an  average  price  of  $0.24  per  share.  Some existing
                       shareholders  acquired  their  shares  from  PCI  or  its
                       officers  between  March  10,  1997  and June 20, 1997 at
                       prices  ranging  from  $1.25  to  $2.50  per  share.  See
                       "Dilution."                                              

No Prior Market        Prior  to  this offering, there has been no public market
for Shares;            for  PCI  shares.  We  cannot assure you that any trading
Determination          market  for our shares will exist following the offering,
of Public              or  that  investors  in the shares will be able to resell
Offering Price.        their   shares  at  or  above  the  offering  price.  The
                       offering  price for the shares will be determined through
                       negotiations  between us and W.B. McKee Securities, Inc.,
                       and  may  not  be  indicative  of the market price of the
                       shares   after   the   offering.   See   "Description  of
                       Securities -- No Prior Market for Shares."               

Use  Of  Offering      We will use up to $1,200,000 (approximately 14.5%) of net
Proceeds to Repay      offering  proceeds  to  repay  the  principal  amount  of
Debt.                  promissory notes issued in the bridge financing,  and any
                       outstanding  balance on our bank line of  credit,  rather
                       than  purchase  inventory  or  humidors to expand the PCI
                       Cigar  Program.   See  "Use  of  Proceeds"  and  "Interim
                       Financing."                                              
                       
Dependence on          We   use   independent  contract  carriers  to  ship  our
Shippers               humidors  and  cigars.  We  have  not  used United Parcel
                       Service,   and   have   not  yet  been  affected  by  the
                       Teamsters'  strike against that company. We cannot assure
                       you  that  the UPS strike, or similar work stoppages will
                       not  impact  our ability to receive and distribute cigars
                       and humidors.                                            
    
                                       14
<PAGE>
                                 USE OF PROCEEDS

   
     The  net proceeds we receive from the sale of 1,900,000 shares, assuming an
offering  price  of  $5.25 per share, and after deducting underwriting discounts
and  commissions  of  $997,500  and offering expenses of approximately $674,250,
are  estimated  to be $8,303,250 ($9,604,988 if the underwriter's over-allotment
option   is   exercised   in   full).  Offering  expenses  include  $299,250  in
non-accountable  underwriter's  expenses,  and an estimated $375,000 in expenses
such  as  legal,  accounting,  printing and various filing and registration fees
and  miscellaneous  expenses.  We  expect  to  use the net proceeds (assuming no
exercise of the underwriter's over-allotment option) as follows:
    

<TABLE>
                     [Pie chart graphic of use of proceeds]

<CAPTION>
                                                                            Approximate
                                                            Approximate     Percentage
                                                              Dollar         of Net
             Application of Net Proceeds                      Amount        Proceeds
- ---------------------------------------------------------   -------------   ------------
<S>                                                         <C>             <C>
   
Purchase of Humidors(1) .................................    $4,000,000         48.2%
Purchase of Cigars and Accessories(2)  ..................     1,900,000         22.9
Repayment of Indebtedness(3)  ...........................     1,200,000         14.5
Sales and Marketing(4)  .................................       700,000          8.4
Working Capital and general corporate purposes(5)  ......       503,250          6.0
                                                             -----------      ------
  Total  ................................................    $8,303,250        100.0%
                                                             ===========      ======
- ------------
(1) Represents  the  amount  needed  to  purchase humidors to supply stores with
    custom-designed countertop display humidors.
(2) Represents  the  amount  needed  to  maintain  adequate  inventory levels to
    support  retail  sales  turnover. Stores will keep only enough stock to fill
    their  countertop  humidors  due  to  the  care  required  to maintain cigar
    freshness.  In  addition,  deposits  are  required  on  some  overseas cigar
    purchase orders.
(3) Represents  the  repayment  of the bridge  notes issued in 1997 with a total
    principal  amount of $1,000,000,  and the oustanding  balance,  if any, of a
    $200,000 bank credit line. The bridge notes accrue  interest at a rate of 8%
    per year until  completion of this offering and at 16% per year  thereafter.
    The  bridge  notes  are  due on the  earlier  of the  consummation  of  this
    offering, but may be paid up to two years from their issuance. Proceeds from
    the bridge notes were used to purchase  cigars,  humidors and related items,
    capital equipment and to pay salaries,  business expenses,  office costs and
    professional  and consulting  fees. The  Consolidated  Balance Sheet and the
    Consolidated Statement of Cash Flows in the Financial Statements included in
    this  prospectus  do not include the $200,000  bank credit line  obtained on
    July 25, 1997.
(4) Represents  sales  and  marketing  expenditures spending for trade relations
    events  and  support  to  further develop our relationships with major chain
    accounts and national distributors.
(5) Represents  a  minimum  level  of  working  capital  for  general  corporate
    purposes  such  as  advertising,  customer  education,  deposits  and  other
    prepaid assets.
</TABLE>
    
                                       15
<PAGE>
   
     We intend to use these net  proceeds to continue,  and further  accelerate,
the rollout of the PCI Cigar  Program with  national  chain  accounts and others
throughout  the United  States and Canada.  Our plan is to reach  10,000  retail
outlets by the end of this fiscal year,  March 31, 1998,  and add 10,000  stores
each year.  Our aggressive  growth plans require  extensive  working  capital to
supply  each  store  with  a  custom  designed   humidor,   premium  cigars  and
accessories.  In  addition,  we plan to use  $1,000,000  to  retire  the  bridge
financing  indebtedness  and an  additional  amount  to retire  the  outstanding
balance,  if any, of a $200,000  bank credit  line.  See  "Interim  Financing --
Bridge  Financing and Bridge  Warrants." The use of proceeds  disclosed above is
subject to change. If our use of proceeds does change, we believe it would be to
reallocate  more  proceeds to purchase  cigars and humidors and less proceeds to
sales and marketing.

     Pending  use,  the net proceeds  will be invested in bank  certificates  of
deposit  and  other  fully-insured  investment  grade  securities.  Any funds we
receive  from  exercise  of the  over-allotment  option or the  representatives'
warrant will be added to working capital.
    

                                 CAPITALIZATION
   
     The  following  graph and table set forth the  capitalization  of PCI as of
June 30, 1997, and as adjusted to reflect the sale of 1,900,000  shares at $5.25
per  share,  the  payment  of the bridge  notes and the  exercise  of the bridge
warrants,  but does not include the exercise of 19,048 bridge warrants issued to
William B. McKee or exercise of any of the 161,250 stock options.
    

<TABLE>
            [Bar chart comparing actual and pro forma information]

<CAPTION>
   
                                                                          June 30, 1997
                                                                   ----------------------------
                                                                     Actual        As Adjusted
                                                                   -------------   ------------
                                                                   (Unaudited)     (Unaudited)
<S>                                                                <C>             <C>
Long-term liabilities    .......................................    $1,000,000      $        0
                                                                    ----------      ----------
Shareholders' equity:
   Common Stock, no par value per share, 10,000,000 shares
    authorized, 1,480,500 shares issued and outstanding and
    3,742,406 shares issued and outstanding as adjusted   ......       524,675       9,777,928
   Accumulated deficit   .......................................      (523,311)       (605,811)
                                                                    ----------      ----------
Total Shareholders' equity  ....................................         1,364       9,172,117
                                                                    ----------      ----------
      Total Capitalization  ....................................    $1,001,364      $9,172,117
                                                                    ==========      ==========
</TABLE>
    
                                       16
<PAGE>
                                    DILUTION

     The difference  between the public offering price per share of Common Stock
and the as adjusted pro forma net tangible  book value per share of Common Stock
after this offering constitutes the dilution to investors in this offering.  Net
tangible  book value per share is  determined  by dividing the net tangible book
value (total assets less intangible assets and total  liabilities) by the number
of outstanding shares of Common Stock.

   
     At June 30, 1997,  the net  tangible  book value of PCI was  ($330,371)  or
($.22) per share of Common Stock.  At June 30, 1997,  after giving effect to the
sale of the Common Stock offered  hereby at an initial  offering  price of $5.25
per share (less,  underwriting  discounts and commissions and estimated expenses
of this offering) and the exercise of 361,906 bridge  warrants,  the as adjusted
pro forma net tangible  book value at that date would be $9,133,335 or $2.44 per
share.  This  represents  an  immediate  increase in the  adjusted pro forma net
tangible book value of $2.66 per share to existing shareholders and an immediate
dilution  of $2.81  per  share to new  investors,  or  approximately  54% of the
offering price of $5.25 per share.

     The  following  graph and table  illustrate  the per share  dilution to new
investors  without  giving effect to the results of operations of PCI subsequent
to March 31, 1997:
    

         [Bar chart of dilution and net tangible book value per share]


   
Public offering price   ....................................              $5.25
   Pro forma net tangible book value at June 30, 1997   ....  ($ .22)
   Increase attributable to new investors   ................   $2.66
Net tangible book value after offering   ...................              $2.44
                                                                          ------
Dilution to new investors    ...............................              $2.81
                                                                          ======
    
                                       17
<PAGE>
<TABLE>
   
     The  following  graphs and table  summarize  the number and  percentage  of
shares of Common  Stock  purchased  from  PCI,  the  amount  and  percentage  of
consideration   paid,   and  the  average  price  per  share  paid  by  existing
shareholders and by new investors in this offering.
    

           [3 groupings of 3 comparison bars: shares, consideration,
                            average price per share]

<CAPTION>
                                                            Total Consideration        Average  
                                  Number                          Paid                 Price    
                                   of                     -------------------------     Per
                                  Shares       Percent       Amount        Percent      Share
                                -----------   ---------   -------------   ---------   --------
<S>                               <C>          <C>          <C>            <C>          <C>
   
Existing Shareholders    ......   1,480,500    39.56%       $   357,050     3.16%       $  .24
Bridge Warrant Holders   ......     361,906     9.67%       $   950,000     8.42%       $2.625
Public Investors   ............   1,900,000    50.77%       $ 9,975,000    88.42%       $ 5.25
                                 ----------   -------      ------------   -------
   Total  .....................   3,742,406   100.00%       $11,282,050   100.00%
                                 ==========   =======      ============   =======
</TABLE>

     The above table assumes no exercise of (i) the underwriters' over-allotment
option,  (ii) the  Representative's  Warrants,  (iii)  161,250  options  held by
directors,  or (iv) the 19,048 bridge warrants held by William B. McKee that are
exercisable at $5.25 per share.  See "Risk Factors -- Immediate and  Substantial
Dilution," "Underwriting," and "Description of Securities."
    
                                       18
<PAGE>
      SELECTED HISTORICAL AND PRO FORMA CONSOLIDATED FINANCIAL INFORMATION

   
     Set forth below is selected consolidated financial information with respect
to PCI from June 1, 1996 (inception of cigar  distribution  activities) to March
31, 1997 and for the three months ended June 30, 1997 (unaudited).  The selected
consolidated  financial  information  has been  derived  from  the  consolidated
financial statements which appear elsewhere in this Prospectus. This data should
be read in conjunction  with the  consolidated  financial  statements of PCI and
their related notes.
<TABLE>
<CAPTION>
                                         June 1, 1996 to March 31, 1997    3 Months ended June 30, 1997
                                         -------------------------------   ----------------------------
                                          Historical       Pro Forma       Historical      Pro Forma
                                         ---------------   -------------   -------------   ------------
                                                           (Unaudited)     (Unaudited)     (Unaudited)
<S>                                      <C>               <C>             <C>             <C>
Consolidated Statements of
 Operations:
Sales  .................................  $   845,571       $  845,571      $  628,180     $ 628,180
Cost of sales   ........................      643,790          643,790         481,677       481,677
                                          -----------       ----------      ----------     ----------
Gross profit    ........................      201,781          201,781         146,503       146,503
Selling, general and administrative(1)        323,776          551,276         327,439       357,439
Stock based compensation    ............       57,625           57,625         110,000       110,000
                                          -----------       ----------      ----------     ----------
Loss from operations  ..................     (179,620)        (407,120)       (290,936)     (320,936)
Interest expense and
 miscellaneous(2)  .....................       21,522            1,722         (31,233)          --
                                          -----------       ----------      ----------     ----------
Net loss  ..............................  $  (201,142)      $ (408,842)     $ (322,169)    $(320,936)
                                          ===========       ==========      ==========     ==========
Weighted average shares
 outstanding(3) ........................    1,480,500        3,742,406       1,480,500     3,742,406
                                          ===========       ==========      ==========     ==========
Loss per share  ........................  $      (.14)      $     (.11)     $     (.22)    $    (.09)
                                          ===========       ==========      ==========     ==========
</TABLE>

                                             June 30, 1997
                                     ------------------------------
                                     Historical      Pro Forma
                                     ------------   ---------------
                                                    (Unaudited)(3)
Consolidated Balance Sheet Data:
Working capital    ...............   $  244,851       $ 8,708,557
Total assets    ..................   $1,412,202       $ 9,582,955
Total liabilities  ...............   $1,410,838       $   410,838
Shareholders' equity  ............   $    1,364       $ 9,172,117

- ------------
(1)  Pro Forma includes  additional  executive  compensation and management fees
     pursuant  to  executive  compensation   agreements.   (See  "Management  --
     Executive Compensation".)
(2)  Pro  Forma  assumes  repayment  of  indebtedness  as  specified  in  Use of
     Proceeds.
(3)  Pro  Forma  assumes  issuance  of  1,900,000  shares  in the  offering  and
     conversion of the bridge warrants into 361,906 shares of Common Stock,  and
     assumes no exercise of 19,048 bridge warrants held by William B. McKee.
    
                                       19
<PAGE>
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS


General

     PCI was  incorporated in Arizona on December 16, 1996, to be a national and
international distributor of premium cigars from humidors in high traffic retail
outlets.

   
     As of July 31, 1997, we had placed the PCI Cigar  Program,  which  includes
supplying humidors, cigars, service, and information in over 2,615 stores in the
United States and Canada.  We are currently  expanding with national  retail and
distribution accounts in both countries. Our objective is to place the PCI Cigar
Program in 10,000  high  volume  convenience,  gas,  grocery and drug stores and
outlets by March 31, 1998 and in 30,000 to 50,000  outlets  within three to five
years.
    

<TABLE>
<CAPTION>
Jun-96  Jul-96  Aug-96  Sep-96  Oct-96  Nov-96  Dec-96  Jan-97  Feb-97  Mar-97  Apr-97  May-97  Jun-97  Jul-97
<S>       <C>    <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>     <C>  
  49      91     120     227     389     559     596     629     647     671     707     745     1,550   2,615
</TABLE>

   
     PCI's primary focus is selling  premium  cigars priced at retail from $1 to
$8. We market a broad range of brands as well as in-house, private label brands.
PCI's  founders,  Colin  Jones  and Greg  Lambrecht,  have  been  supplying  and
distributing  premium  cigars through  convenience  stores and other high volume
outlets since  June  1996.  Each has more than 12 years of experience  supplying
various consumer products to retail outlets.
    

     PCI has  arrangements and agreements with national chain accounts to supply
cigars and  in-store  humidors  for direct  delivery  distribution  and in-store
merchandising  in  the  United  States  and  Canada.  Customers  include  stores
affiliated with Southland USA and Southland Canada (7-Eleven),  AM/PM, Circle K,
Associated  Grocers,   SuperValu,   McLane  Company,  and  numerous  independent
accounts.

   
     In  addition,   PCI  has  developed   several   relationships   with  cigar
manufacturers  and  suppliers of cigars from the Dominican  Republic,  Honduras,
Mexico,  Nicaragua and the Philippines.  We are expanding our sources for cigars
and accessories.

     PCI has  experienced  rapid growth in a  competitive  industry,  and we are
working  to become an  industry  leader in  distributing  cigars to  convenience
stores and other high traffic retail outlets. As of July 31, 1997, the PCI Cigar
Program was in over 2,615  outlets and we have  facilities  and staffing to roll
out their PCI Cigar Program in 250 to 500 outlets a week.
    
                                       20
<PAGE>
   
     Our  objective is to reach 10,000  retail  outlets by the end of our fiscal
year ending March 31, 1998,  and add 10,000  stores per year over the next three
to five years. PCI's largest customer,  Southland,  has over 5,000 retail stores
in North  America.  We believe  that we can reach our first year goal by further
penetrating  stores  affiliated with national chains  represented by our current
customer list.

     In addition, the convenience and gas station segment of PCI's target market
represents a significant number of retail outlets.  The National  Association of
Convenience  Stores recently  reported in its "'97 State of The Industry" report
that  there are over  94,000  convenience  stores  in the  United  States.  This
excludes  Canada and other key outlets for our program:  grocery,  drug and mass
merchandising  outlets.  Based  on our  growth  and size of the  market  for our
program,  products and  services,  we believe that our business  objectives  are
reasonable.

     You must read the following discussion of the results of the operations and
financial  condition of PCI in  conjunction  with PCI's  consolidated  financial
statements,   including  the  notes  included   elsewhere  in  this  Prospectus.
Historical  results  and  percentage   relationships   among  accounts  are  not
necessarily an indication of trends in operating  results for any future period.
The  consolidated  financial  statements  present  the  accounts  of PCI and its
wholly-owned subsidiary, CAN-AM, as well as the predecessor cigar sales activity
of J&M and Rose Hearts. All significant  intercompany  balances and transactions
were eliminated in consolidation.

Results of Operations

     The following  table sets forth the  percentage of revenue  represented  by
certain items reflected in PCI's  consolidated  statements of operations for the
period from the date of  inception,  June 1, 1996 through March 31, 1997 and for
the three month period ended June 30, 1997:
    
<TABLE>
   
<CAPTION>
                                           Period From Inception     For the 3 Month
                                           June 1. 1996, Through     Period Ended
                                              March 31, 1997         June 30,1997
                                           -----------------------   ----------------
<S>                                                 <C>                    <C>
          Sales   ........................          100.0%                100.0%
          Cost of sales    ...............           76.1                  76.7
                                                  ---------             ---------
          Gross margin  ..................           23.9                  23.3
          Selling, general, and
            administrative expenses    ...           38.3                  52.1
          Stock Based Compensation  ......            6.8                  17.5
                                                  ---------             ---------
          Loss from operations   .........          (21.2)                (46.3)
          Other income/expense   .........            2.6                   5.0
                                                  ---------             ---------
          Net Loss   .....................          (23.8)%               (51.3)%
                                                  =========             =========
</TABLE>
    

   
Ten Month Period From Date of Inception (June 1, 1996) through March 31, 1997
    

Sales

     Sales of cigars and cigar  accessories for the ten month period ended March
31, 1997 were $845,571.

Cost of Sales

     Cost of sales  for the  period  from the date of  inception,  June 1,  1996
through March 31, 1997 was $643,790,  with a gross profit of approximately  24%.
Our goal is to establish a consistent  gross profit  percentage  in the range of
30% to 35%. Gross profit for the 10-month  period ended March 31, 1997 was lower
due to the lack of volume purchase  bargaining power during the initial start-up
phase.
                                       21
<PAGE>
Selling, General, and Administrative Expenses
   
     Selling,  general, and administrative expenses for the period from the date
of  inception  (June 1, 1996) through March 31, 1997, were $323,776, or 38.3% of
sales.  These costs were disproportionately high during the initial 10 months of
operations  due  to the addition of personnel to establish market positions with
various   national   chains.   In   addition,   administrative  costs  increased
significantly as we prepared for our increased volume.

Stock Based Compensation

     During January and March of 1997 certain  employees  purchased Common Stock
at a per share price that has been  determined  to have a market value in excess
of the amount paid by the employees.  As such, additional  compensation has been
recorded.
    

Other Income/Expense
   
     Other  income  and  expense for the period from the date of inception, June
1,  1996 through March 31, 1997, was an expense of $21,522. This expense is made
up  of  $21,292  in  interest,  $1,193 foreign currency transaction loss, and an
offset of $963 in miscellaneous income.

Three Month Period Ended June 30, 1996

     The  following  discussion  and  analysis  does not  include a  comparative
analysis with the prior year's  quarter.  There was no material  activity during
June, 1996.

Sales

     Sales for the ten months ended March 31, 1997 totaled  $845,571.  Sales for
the quarter ended June 30, 1997 were $628,180. Our growth in revenue is a result
of rapid store  rollouts  during June  supported  by bridge  financing  obtained
during the  quarter to expand  operations  in the United  States  from PCI's new
headquarters and warehouse/distribution center in Scottsdale, Arizona.

Cost of Sales

     Cost of sales for the quarter ended June 30, 1997 was $481,677 with a gross
profit of  approximately  23.3%.  Our goal is to  establish a  consistent  gross
profit percentage in the range of 30% to 35%. Gross profit for the quarter ended
June  30,  1997  continued  to be  lower  due to the  lack  of  volume  purchase
bargaining power during the continuing start-up phase of operations.

Selling, General, and Administrative Expenses

     Selling,  general,  and administrative  expenses for the quarter ended June
30, 1997 were $327,439,  or 52.1% of sales. These costs were  disproportionately
high during the quarter due to the startup of operations in Scottsdale,  Arizona
and the  addition of  personnel  to  establish  market  positions  with  various
national  chains.  Our Scottsdale,  Arizona facility began shipping to stores in
June 1997.  In addition,  administrative  costs  increased  significantly  as we
continued to prepare for our increased volume and this offering.

Stock Based Compensation

     During the quarter ended June 30, 1997 certain individuals purchased Common
Stock at a per share price that has been  determined  to have a market  value in
excess of the amount paid. In addition, Common Stock valued at $37,500 was given
to Arie Luyendyck to provide certain  services related to the endorsement of PCI
and its program.

Other Income/Expense

     Other income and expense for the quarter ended June 30, 1997 was an expense
of $31,233.  This  expense  primarily  consists  of  interest  expense on bridge
financing and a note payable as well as amortization of underwriter  fees on the
bridge financing.
    
                                       22
<PAGE>
Seasonality

     We have experienced  consistent  growth in monthly sales volume  throughout
our first  year of  operations,  hampered  only by  inadequate  capital  to fund
expansion.  However,  as we increase our market  penetration,  we may experience
some seasonality in revenues that is not currently discernable.  Our operational
history and the new nature of  distributing  cigars to convenience  outlets does
not yet permit us to identify  clear seasonal  trends,  but we believe that some
variation in  convenience  store impulse cigar  purchases may be tied to outdoor
weather conditions.  In the northern U.S. and Canada, sales appear to improve in
the warmer months and in the southern U.S. sales appear to improve in the cooler
months. Because we distribute across the U.S. and Canada, we anticipate that any
seasonal  variances in the northern and southern  regions will be offsetting and
not have a material impact on our financial condition or operations.

Liquidity and Capital Resources
   
     We  require  capital  to market our PCI Cigar  Program,  obtain  additional
inventory  and  humidors  to supply our  increasing  distribution  network,  and
develop  the  personnel,  facilities,  assets  and  organization  infrastructure
necessary to support our expanding business.  During the period from the date of
inception,  June 1, 1996,  through March 31, 1997, we financed our operating and
business  development  activities  by issuing  notes  payable  of  approximately
$180,000,  and shares of Common Stock for  approximately  $212,050.  These funds
were used to acquire equipment in the approximate amount of $23,000, humidors in
the approximate  amount of $71,000,  pay  organizational  and deferred  offering
costs in the approximate  amount of $86,000,  and advance funds to affiliates to
pay their prior commitments, in the approximate amount of $86,000.

     After March 31, 1997, we obtained additional bridge financing in the amount
of  $1,000,000  (including  existing  debt of  $100,000)  which  has  been  used
primarily to fund additional  expansion of operations.  During the quarter ended
June 30, 1997, we used the net proceeds from the bridge financing of $810,000 to
accelerate  the expansion of the PCI Cigar Program  throughout the United States
and cover costs associated with this offering. Humidor purchases for the quarter
were approximately  $175,000,  and we purchased equipment costing  approximately
$81,000.  Deferred costs incurred with this public  offering were  approximately
$157,000.  In  addition,  $343,000  was used for  working  capital to fund sales
growth and the related trade  receivables and deposits for cigar  purchases.  In
addition,  on July 25, 1997 we obtained a $200,000 line of credit with a bank to
assist with working  capital  requirements  until the completion of this initial
public offering.
    

   
     We believe that the net proceeds of this offering, together with cash flows
from  operations,  will be  sufficient  to meet our  anticipated  expansion  and
working  capital needs for the  foreseeable  future,  including our  commitments
under  three  employment  agreements,  two  management  fee  agreements  and two
consulting  agreements.  See "Management -- Executive  Compensation." We have no
plans to perform any significant  product research and development,  to purchase
or sell any significant plant or equipment,  to significantly  change our number
of employees or to obtain  additional  outside capital.  However,  if additional
funding is required,  we may raise capital  through the issuance of long-term or
short-term debt or the issuance of securities in private or public  transactions
to fund  future  expansion  of our  business.  We cannot  assure you that we can
obtain acceptable financing for future expansion.
                                       23
    
<PAGE>
   
    
                                    BUSINESS

Introduction
   
     Historically,  premium cigars and cigar-related  accessories have been sold
through  traditional  specialty  tobacco  retail  stores.  Our PCI Cigar Program
distributes  moderately-priced  premium  and other  cigars  through  convenience
stores,  grocery and drug stores,  gas stations  and other  high-traffic  retail
locations that traditionally have not sold premium cigars, which require special
care. We have designed,  and have manufactured for us, humidors which we deliver
to  each  store.  Our  humidors  maintain  premium  cigars  in an  appropriately
humidified environment, and we periodically re-stock the humidors. We buy cigars
both from importers and directly from manufacturers.  We have certain of our own
brands  manufactured  for us, but we do not directly  manufacture any of our own
cigars. PCI currently distributes premium cigars in 34 of the United States, and
in five Canadian  provinces  through CAN-AM, a wholly-owned  subsidiary.  We are
expanding  our business  with  existing and new accounts  throughout  the United
States and Canada.

     We are  capitalizing  on the  increase in demand for premium  cigars in the
United  States and Canada.  Using  direct  delivery,  as well as large and small
distributors,  we supply and distribute name brands,  as well as our own private
label brands of premium and other  cigars,  at various  moderate  price  levels,
primarily  from $1 to $8.  We use  independent  contract  carriers  to ship  our
humidors and cigars,  but we have not used United Parcel  Service,  and have not
yet been affected by the Teamsters' strike against that company.

     Traditionally,  convenience  stores,  grocery and drug stores, gas stations
and other locations sold cigarettes, little cigars, and non-humified mass market
(dry) cigars such as White Owls(TM),  Tipparillos(TM),  and Swisher  Sweets(TM).
Those stores  lacked both access to a supply of fresh  (humidified)  premium and
other cigars and the  expertise  to  effectively  maintain  and service  premium
cigars.  As a result,  cigar smokers could buy premium  cigars only at specialty
tobacco shops.  Our two sales Vice  Presidents,  Colin Jones and Greg Lambrecht,
have each been in the  business of supplying  and  distributing  premium  cigars
through  convenience  stores  since  June  1996,  and each has 12 or more  years
experience  supplying  various other  products to  convenience  store chains and
other retail outlets in Canada or the northwest U.S., respectively.

     We have developed and will continue to develop  relationships  with tobacco
suppliers,  and are expanding our  commercial and technical  support  systems to
secure a variety of sources for products,  ensure product quality,  and maximize
cost savings. We currently depend heavily on two suppliers,  TSG Import,  Export
and Manufacturing  Corporation and House of Horvath, Inc., but we are broadening
our sources of supply.  We believe we will be able to contract  with a number of
additional  suppliers to obtain cigars on terms  comparable or more favorable to
our existing sources of supply, primarily because of the high quantity of cigars
we purchase.

     We have  negotiated and have entered into  agreements to supply premium and
other cigars and in-store humidors for direct delivery distribution and in-store
merchandising. As of July 31, 1997 we were servicing 2,615 convenience stores in
the States of: Washington, Oregon, California, Arizona, Texas, Kansas, Missouri,
Utah, Idaho, Alaska, Nevada, Oklahoma,  Maryland,  Virginia, Colorado, Illinois,
Michigan,  Wisconsin,   Nebraska,  Georgia,  Montana,  Florida,   Massachusetts,
Connecticut, New York, New Jersey, Rhode Island, New Mexico, Pennsylvania, North
Carolina,  Louisiana,  Alabama,  Mississippi  and Arkansas;  and in the Canadian
Provinces of: British Columbia, Alberta, Saskatchewan,  Manitoba and Ontario. We
have  identified  more than 10,000  retail  outlets as potential PCI accounts in
these states.  Our current  customers  include stores  affiliated with Southland
Canada  (7-Eleven),  Southland USA  (7-Eleven),  AM/PM,  Circle K, SuperValu and
Associated Grocers.  Our goal is to place a high quality humidor selling premium
cigars  and  accessories  in every  convenience  store and high  traffic  retail
outlet.
    

The Expanding Cigar Market

     In recent  years,  cigar  smoking  has  regained  popularity  in the United
States.  Consumption  and sales of cigars,  particularly  premium  cigars,  have
increased significantly since 1993. After declining
                                       24
<PAGE>
from  its  peak  in  1964,  sales of cigars in the U.S. increased to 4.4 billion
units  in  1996  from  3.4 billion units in 1993. Sales of premium cigars, which
had  remained  essentially  flat  since  1981 despite continued declines in mass
market  cigar  sales,  increased  at a compound annual unit growth rate ("CAGR")
of:  2.4%  from  1976  to  1991; 13.9% from 1991 to 1995; and 67.0% from 1995 to
1996.  We  cannot  assure you that this growth rate will continue. Led by growth
in  premium  cigars,  the  U.S. cigar market grew at an annual rate of 8.7% from
1993 to 1996.


   
                           Premium Cigar Consumption
                              (Cigars in Millions)

           [bar chart of U.S. premium cigar consumption 1991 to 1996]
    

     The  following  table illustrates the trends in unit consumption and retail
sales  for  the premium and mass market segments of the U.S. cigar industry from
1991 to 1996(a):
<TABLE>
<CAPTION>
                            1991         1992         1993         1994         1995        1996
                           ----------   ----------   ----------   ----------   ----------   --------
                                                         (in millions)
<S>                        <C>          <C>          <C>          <C>          <C>          <C>
   
Unit Sales:
 Premium    ............       97.2         98.9        109.5        125.5        163.9       274.3
 Mass Market   .........    3,433.3      3,419.2      3,313.8      3,592.6      3,806.4     4,122.3
                           ---------    ---------    ---------    ---------    ---------    --------
   Total    ............    3,530.5      3,518.1      3,423.3      3,718.1      3,970.3     4,396.6
                           =========    =========    =========    =========    =========    ========
   Retail Sales   ......   $  705.0     $  715.0     $  730.0     $  860.0     $1,005.0         --
    

- ------------
(a) Source  --  Cigar  Associates  of America, Inc. ("CAA"). CAA's premium cigar
    data  includes  cigars  imported  from  seven  leading  supplier  countries,
    including   the   United   States.   U.S.   premium   cigar  production  was
    approximately 5.0 million units in 1995.

</TABLE>

   
     The  growth  rate  in premium cigar imports continued to accelerate in 1996
and  thus  far  in 1997. Premium cigar imports in January 1997 more than doubled
compared  to  January  1996,  with  almost 24 million cigars imported in January
1997  compared  to  11  million  cigars  in  January  1996.  (Source:  The Cigar
Insider).  Sales  of  premium cigars have more than doubled in the span of three
years.  Sales  of  mass  market  cigars  grew at a CAGR of 7.2% from 3.3 billion
units  in  1993  to 4.1 billion units in 1996. Overall growth in retail sales of
cigars  was  primarily  a  combination  of  a  shift  in  the  sales mix to more
expensive cigars as well as the increased number of cigars being sold.
    
                                       25
<PAGE>
     We believe that the increase in cigar  consumption  and retail sales is the
result of a number of factors, including:

   
       (i) the  improving  image  of  cigar  smoking  resulting  from  increased
   publicity,  including the success of Cigar  Aficionado(TM),  Cigar Lover(TM),
   Smoke(TM) and The Cigar Smoker(TM)  magazines and the increased visibility of
   cigar smoking by celebrities (such as Arnold Schwarzenegger, Mel Gibson, Demi
   Moore, Michael Jordan, Wayne Gretzsky and Jack Nicholson);
    

       (ii)  the  emergence  of  an  expanding base of younger, highly educated,
   affluent  adults  age  25  to  40 with an interest in luxury goods, including
   premium cigars;

       (iii)  the increase in the number of "baby boomer" adults over the age of
   40  (a  demographic  group  believed  to  smoke  more  cigars  than any other
   demographic group);

       (iv) an increased number of women smoking cigars; and

       (v)  the  proliferation of establishments, such as restaurants and clubs,
   where  cigar  smoking  is  encouraged, as well as "cigar smokers" dinners and
   other special events for cigar smokers.

"Cigars  have  recaptured  their  traditional  image  as  a  symbol  of success,
celebration  and  achievement  it  is  now seen as an item of quality in keeping
with  such  other  quality  items  as  gourmet  coffees,  fine  wines, beer from
micro-breweries,  single  malt  scotches and single barrel bourbons." (Norman F.
Sharp President, Cigar Association of America).

Categories of Cigars

     Cigars are divided into three principal  categories:  premium cigars,  mass
market cigars and little cigars.

     Premium Cigars.  Most premium cigars are imported,  hand-rolled cigars made
with long filler and all natural tobacco leaf wrappers.  Other moderately-priced
premium  cigars use a combination of short and medium  filler,  are  hand-rolled
with all natural  wrappers  and are kept  humidified.  The  Dominican  Republic,
Honduras and Jamaica  collectively  accounted for approximately 84.0% of premium
cigars imported into the U.S. in 1995. Many of the finest premium cigars sold in
the  U.S.  trace  their  roots to  pre-Castro  Cuba and the  Cuban  emigres  who
continued making premium cigars in Jamaica, Honduras, the Dominican Republic and
Florida. PCI distributes  primarily  moderately-priced  premium cigars, but also
distributes a limited number of higher-priced premium cigars.

   
     Mass Market Cigars. Mass market cigars generally are domestic, machine-made
cigars that use  less-expensive  short filler  tobacco and are made with tobacco
binders and either homogenized sheet wrappers or natural leaf wrappers. Sales of
more expensive mass market cigars, using natural leaf wrappers, grew by 12.9% in
1995, as consumers appear to have shifted to more expensive, higher quality mass
market cigars. We distribute a significant number of high quality,  natural leaf
wrapper, mass market cigars, including smaller-sized,  humidified,  natural leaf
cigars.
    

     Little Cigars.  Little cigars are the lowest priced  cigars.  Little cigars
weigh less than three pounds per 1,000, and may have filters.  Little cigars are
not  made  with  binders,  are dry (not  humidified)  and are  manufactured  and
packaged similarly to cigarettes. PCI does not distribute any little cigars.

   
     Currently,  all segments of the premium cigar industry are growing rapidly,
from the low and  moderately-priced  premium cigars which we market to the "high
priced" cigar brands sold by established  cigar/tobacco  retail specialty shops.
We believe  that large  importers  and  manufacturers  of  premium  cigars  will
continue to distribute  their  nationally  advertised,  leading brands primarily
through local cigar/tobacco stores because sales through other locations require
supplying  humidors  and care  instructions.  As and if our market  demands,  we
intend to sell a larger number of higher quality premium cigars.
    

Cigar Production

     According  to  statistics  compiled  by The Cigar  Insider,  the  Dominican
Republic  produces and exports more premium  cigars into the United  States than
any other country in the world. It has a
                                       26
<PAGE>
strong  lead  over  all  other  cigar  exporting nations, with nearly 50% of the
market.  Industry  experts  rate  cigars  manufactured in the Dominican Republic
third in the world in quality, trailing only those from Cuba and Jamaica.

   
     Cuban cigars  cannot be exported  into the United States as a result of the
1962 trade embargo. Neither PCI nor our wholly-owned subsidiary CAN-AM currently
distribute or engage in any transactions  involving Cuban cigars or any products
of Cuban origin in any of our operations,  whether in the United States,  Canada
or  elsewhere.  Our standard  form  supplier  agreement  strictly  prohibits our
suppliers from providing any product containing any component of Cuban origin.
    

Cigar Purchasing; Private Label and Custom Brands

     We do not directly  manufacture or import any cigars and rely entirely upon
third party  manufacturers  and importers to supply us with cigars.  Some of our
suppliers and importers also directly manufacture some or all of the cigars they
sell to us. All of our  suppliers  deliver  the  cigars to us in the U.S.  after
cigars  have passed  through  customs  and after all of the  shipping  and other
import costs have been paid.

   
     We currently do not have written contracts with our two largest  suppliers,
but are relying upon the strength of our relationships and ongoing  negotiations
with them and a number of  alternative  suppliers to meet our current and future
supply  requirements.  Although our current  relationships  with our two largest
suppliers  are  good,  if  problems  develop,   without  written  contracts  the
relationships could end abruptly.

     We have developed a standard form supplier agreement that is similar to all
common  buyer/seller  agreements for consumer  products.  In general terms,  the
agreement sets our negotiated  minimum  purchase  requirements,  and establishes
delivery to us at Phoenix Sky Harbor International Airport after passing through
customs and shipping is paid. The agreement allows for termination upon 120 days
notice,  include a warranty that no illegal  substances  accompany the products,
prohibits  disclosure or contact with each party's business  relationships,  and
contains a  covenant  by the  seller  not to  compete  with us for a  negotiated
period.  We have entered  variations of our form supply agreement with two newer
suppliers who currently supply only a small portion of our total needs.

     House of  Horvath,  Inc.,  accounted  for  approximately  71% of our  cigar
purchases from inception to March 31, 1997 (and a higher  percentage in Canada).
However,  our purchases from House of Horvath  decreased to approximately 37% of
our total sales for the quarter ended June 30, 1997. We have no written contract
with House of Horvath and purchase by purchase order only. We currently purchase
cigars and accessories from over 19 different sources.  As we have increased the
volume of our cigar purchases, vendors have offered more favorable terms.

     TSG Import, Export and Manufacturing  Corporation, a company located in the
Dominican  Republic,  is  currently  our  largest  supplier  and  importer,  and
accounted for 38% of our total sales for the quarter ended June 30, 1997. We are
operating under a verbal  exclusive  supply  arrangement with TSG. TSG currently
can manufacture 60,000 cigars a month and potentially source up to an additional
240,000  premium  cigars per month.  We had a written  contract with TSG,  which
expired  in July  1997.  We are  currently  negotiating  with TSG to  renew  our
contract,  but we continue to purchase  cigars from TSG on the same terms as our
previous agreement.
    

     We  currently  purchase  cigars  manufactured  in the  Dominican  Republic,
Mexico,  Honduras,  Nicaragua and the Philippines,  and are working to establish
relationships with additional cigar manufacturers in the Dominican Republic.

   
     In addition to brands  distributed  by our  suppliers,  we also sell cigars
manufactured  to  our  specifications  by  TSG  and  other  suppliers  which  we
distribute  and sell under our own  "private"  label.  We are  negotiating  with
additional  suppliers and customers to expand our private label operations,  but
we cannot assure that we will be successful. We will continue to purchase cigars
manufactured  by others from time to time as they become  available  on the open
market.  Our cigars are  generally  purchased  from  various  suppliers  to meet
demands at our sales price points.
    
                                       27
<PAGE>
     The recently publicized shortage of premium cigars has focused on the large
importers and  manufacturers  that  distribute  well known "high priced" premium
cigars to the local  cigar/tobacco  stores. We believe that the shelves of local
cigar/tobacco  stores  have been,  and will  continue to be, low on stock due to
brand  name  manufacturers  not being  able to meet the  demand  for their  high
priced, premium cigars. Supplies of the moderately-priced premium cigars we sell
have remained more than adequate.  Social,  political or economic changes could,
among other things,  interrupt  cigar supply or cause  significant  increases in
cigar  prices.  In  particular,  political  or  labor  unrest  in the  Dominican
Republic,  Mexico or Honduras could  interrupt the production of premium cigars,
which would inhibit us from buying inventory.

Company History

     PCI was incorporated in Arizona in December,  1996, and shortly  thereafter
acquired  CAN-AM   International   Investments  Inc.,  a  Canadian   corporation
("CAN-AM") which owned all cigar accounts, inventory and humidors formerly owned
by Rose Hearts Inc. ("Rose Hearts") of Seattle,  Washington,  and J&M Wholesale,
Inc. ("J&M") located near Vancouver, B.C.

   
     PCI's  National  and  International  Sales  Managers,  Colin Jones and Greg
Lambrecht, through J&M and Rose Hearts, respectively, developed their concept of
selling premium cigars using in-store countertop humidors in convenience stores,
grocery stores and other retail outlet markets in June of 1996. Colin Jones owns
and operates J&M, a 12-year-old  regional  supplier and  distributor  of impulse
purchase products to the convenience  store market in British Columbia,  Canada.
Greg  Lambrecht  owns and  operates  Rose  Hearts,  a  14-year-old  supplier and
distributor  of impulse  purchase  products  to  convenience  stores and grocery
stores in the northwestern United States including Washington,  Oregon, Northern
California, and Montana.
    

     Our Largest  Customer.  Corporate  and  franchise  stores  affiliated  with
Southland  USA and  Southland  Canada  (7-Eleven)  accounted for over 82% of our
sales in the fiscal year ended March 31,  1997.  We have  expanded  our customer
base, but sales to 7-Eleven stores still accounted for over 79% of our sales for
the quarter  ended June 30, 1997.  We expect that sales to 7-Eleven  stores will
continue to account for a substantial percentage of our sales.

     Canadian  Sales;  CAN-AM.  With an average of over 12 years of distribution
experience in the  convenience  store  industry,  Colin Jones and Greg Lambrecht
created a new  company,  CAN-AM,  to  establish  a premium  cigar  program  with
7-Eleven in five  Canadian  Provinces.  They  believe  that CAN-AM was the first
company to market  premium  cigars sold out of  in-store  humidors to a Canadian
national convenience store chain.

   
     The first major  presentation  of what is now the PCI Cigar  Program was to
Southland  Canada  (7-Eleven).  An initial  test was  conducted  in 45 stores in
Vancouver,  B.C.  and 15 stores in  Edmonton,  Alberta,  with a  possibility  of
expansion in 60 days if the test market was successful.  After three weeks,  the
premium cigar program was so successful that 7-Eleven began a national  program,
and the PCI Cigar Program is currently in virtually  all of 464 7-Eleven  stores
across Canada.  With a warehouse near  Vancouver  B.C., a national  distribution
system, and a telemarketing  service,  current CAN-AM sales to 625 stores in the
quarter ended June 30, 1997 were approximately $400,000 (unaudited).

     CAN-AM secured a strong foothold in the convenience  industry with 7-Eleven
stores, and is pursuing expansion through chains such as Mac's and Petro-Canada,
as well as other  independent  retail  outlets.  Numerous  retail  outlets  have
approached  CAN-AM to supply them with the PCI Cigar  Program.  Through July 31,
1997,  CAN-AM has secured over 630 retail  outlets in Canada and is expanding to
large chain stores and through distributors.

     U.S. Sales. As of June 30, 1997 our United States operations  distribute to
1,985 stores in 34 states.  PCI U.S.  sales in the quarter  ending June 30, 1997
were approximately $200,000 (unaudited).
    

     7-Eleven.  Largely  because of the  success of the PCI Cigar  Program  with
Southland  Canada,  PCI and  Southland USA have  negotiated  and signed a master
agreement to establish the PCI Cigar Program in 7-Eleven corporate stores and in
all franchise stores that request the PCI Cigar Program.
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There  are  over  5,300  7-Eleven  stores  across  the United States. Under this
agreement,  we  added  approximately  500  stores a month through June, at which
time  we increased to 1,000 new stores a month and hope to continue at that rate
until our 7-Eleven rollout is complete.

   
     Rose Hearts.  The PCI Cigar Program was established in the northwest United
States by Rose Hearts and Greg  Lambrecht.  Rose  Hearts sold these  accounts to
CAN-AM, PCI's wholly owned subsidiary,  but continues, as PCI's distributor,  to
service the PCI Cigar  Program  accounts  in stores  affiliated  with  7-Eleven,
Circle  K,  AM/PM  and  other  chains in  Washington,  Oregon,  Idaho,  northern
California and Alaska. Rose Hearts' owner, Greg P. Lambrecht, intends to sell or
liquidate  Rose  Hearts in the  future,  at which  time we expect to assume  the
direct  service of all of the stores that Rose  Hearts  currently  serves.  Greg
Lambrecht has turned over operational control of Rose Hearts to other management
so that he can honor his full-time obligations to us.
    

     McLane.   McLane  distributes   products  to  over  35,000  retail  outlets
nationwide.  We believe that  currently  PCI is the largest  supplier of premium
cigars to  McLane,  but we are not its sole  supplier  of  humidors  or  premium
cigars.  We now distribute to two of McLane's 16 divisions,  and are negotiating
with other  divisions.  In addition to placing the PCI Cigar Program in Circle K
stores  serviced by McLane in Las Vegas and one McLane  account in  Arizona,  we
have  placed a large  distributor  humidor  in a McLane  facility  in  Goodyear,
Arizona,  through  which  McLane  services  its Sun West  Division  (Arizona and
Nevada).

   
     AM/PM.  We have  executed  an  agreement  with AM/PM to place the PCI Cigar
Program in AM/PM  convenience  stores in Washington  and Oregon.  We have placed
humidors in 106 stores, and will roll out to over 100 stores, with the potential
of nearly 200 stores.  If initial results are  successful,  we intend to present
the PCI Cigar Program to AM/PM nationwide.

     Associated  Grocers.  We have executed an agency  contract with  Associated
Grocers to  distribute  the PCI Cigar  Program  to  Associated  Grocers'  retail
outlets  (421  stores) in the  Northwest.  We have  placed  humidors  in over 45
Associated Grocers stores.

     Texaco  Star Mart. We service 27 Texaco Star Mart convenience stores in the
Northwest, and are negotiating to expand the PCI Cigar Program with Texaco.
    

     Growth  Plus;  Additional  Capital  Needs.  We  intend to grow  rapidly  by
expanding the PCI Cigar Program  distributing  moderately-priced  name brand and
private  label  premium  cigars  and other  cigars,  in-store  humidors,  direct
marketing, in-store merchandising,  telemarketing, and education and training to
retail outlets in the US and Canada. We have grown quickly with investor capital
and bridge  financing,  but we have  reached a point where  substantial  outside
capital is needed to further expand the PCI Cigar Program.

   
     Overall  Marketing.  Colin Jones and Greg  Lambrecht  each have been in the
impulse  item  distribution  business  for  over 12 years  and have  established
relationships  with many  accounts  across  the  United  States  that  represent
additional retail outlets not yet selling premium cigars.  PCI officers attended
the National  Association of Convenience Stores ("NACS") convention in Las Vegas
and displayed our premium cigars and in-store  humidors.  Our humidors advertise
the PCI logo,  name,  and toll free number.  We recently  entered an endorsement
agreement with a celebrity  spokesman,  Arie  Luyendyk,  to help promote the PCI
Cigar Program.
    

Products

     The PCI Cigar  Program.  We offer a "full  service"  program to convenience
stores and gas station  outlets,  grocery  stores,  and other high volume retail
stores. To effectively place premium cigars and in-store humidors,  we primarily
distribute  directly  to outlets,  but to a smaller  degree  distribute  through
independent local/regional and national distributors. Direct sales accounted for
approximately 88% of our total sales and third-party  distribution accounted for
less than 12% of our total sales for the quarter  ended June 30, 1997.  We offer
and recommend that a PCI sales  representative  visit each local area to educate
store managers and regional supervisors about the
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<PAGE>
PCI  Cigar  Program.  This  presentation  is  accompanied  by  the PCI "Guide to
Premium  Cigars"  that  reviews  the  types  of  premium cigars by taste, smell,
country  of  origin,  and,  most  importantly,  how  to effectively sell premium
cigars.

   
     The on-going  success of our "full service" PCI Cigar Program  depends,  in
part, on  tele-merchandising.  Our representatives call store managers at retail
outlet  locations  periodically  to ask  specific  questions  relating  to sales
volume, humidity levels, and placement of humidors. We analyze customer feedback
and make  recommendations  on cigar  brands  and  price  points  based  upon the
customer  profile  and  experience  of a retail  location.  This system has been
working  effectively in Canada for several months,  and is being  implemented in
the U.S.
    

     Humidors.  We provide,  and retain  ownership of, all  countertop  humidors
shipped to retail outlets.  Our humidors  provide an attractive  product display
and increase  counter space available for PCI's products.  In addition,  we have
designed  and  attached a magazine  rack,  which can be used to display and sell
trade magazines such as Cigar Aficionado and Smoke. The celebrity covers used by
such magazines,  when displayed in the magazine rack, provide high impact, point
of purchase signage.

     Each PCI  in-store  humidor is a sealed case or box that  displays  premium
cigars in an optimal  environment  of humidity.  Our in-store  humidors  come in
varying  sizes that can store and  display 50 to 400  cigars.  The most  popular
humidor is a stained,  hand-made  wood case with a clear  plexiglass  lid, which
holds 75 to 125 cigars.

     PCI's in-store humidors are designed to be placed on store countertops next
to the cash register for maximum  exposure.  Each  in-store  humidor is equipped
with a  humidifier  unit  and a  humidity  gauge  to  indicate  when to soak the
humidifier  in  purified  water.  We  designed  a  long-lasting   Spanish  cedar
humidifier to maintain constant humidity. Point of purchase signs which describe
the characteristics of the cigars, such as the name of the cigar, country origin
of the tobacco,  size,  flavor,  and price are placed on the front of each stock
keeping unit ("SKU") in the in-store humidors.

     PCI does not pay "slotting" fees or other inducements to retailers in order
to secure counter space, which could affect our ability to place our humidors in
prime locations. In addition, other major manufacturers or distributors may have
agreements  with  convenience  stores  which  require  the  stores to locate the
manufacturers'  or distributors'  tobacco products in a counter position that is
preferential  to, or at least as favorable as, the location of other  suppliers'
products,  including  our  humidors.  This may  inhibit  our  ability  to obtain
favorable counter presentation of our humidors.

     We currently  have four  suppliers of humidors  which are based in Arizona,
Oregon,   California  and  Canada,  our  largest  supplier  being  The  Wildwood
Collection  of  Scottsdale,  Arizona.  Although we have  specially  designed our
humidors to meet our business  needs,  we believe any reputable  cabinet  making
company could meet our  production  specifications.  For this reason,  we do not
believe we are dependent  upon any humidor  supplier and we have not entered any
written contracts with our humidor suppliers.

     Our Cigars.  We distribute  moderately-priced  imported  premium cigars,  a
limited number of  higher-priced  finest quality premium  cigars,  a significant
number of mass-market cigars and certain  accessories.  We currently  distribute
over 60 brands of cigars.

     Premium  Cigars.  Our premium cigars are generally  hand-rolled and sell at
retail  price  points  above  $1.00/cigar.  Through  the PCI  Cigar  Program  we
distribute  primarily large premium cigars with  long-filler,  long/medium,  and
medium/short filler tobacco and high quality, natural leaf wrappers and binders.
In order to make hand-made cigars,  binder tobacco is hand-wrapped around filler
to create the "bunch" which is placed into a mold.  Then,  "wrapper"  tobacco is
hand-wrapped around the bunch, creating a premium cigar.
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<PAGE>
     The  manufacturing  process  for premium  cigars  includes  the  selection,
purchase  and aging of the  tobacco and hand  rolling of the cigars.  Tobacco is
selected  based upon its flavor and  quality.  The  availability  and quality of
tobacco  varies  from  season to season as a result of such  factors  as weather
conditions and the demand for the tobacco.

     The taste of the cigar is based on the quality and/or blend of the tobacco.
We do our best to  select  premium  cigars  with a blend of  imported  fine aged
tobaccos.  After tobacco is grown,  it is typically  aged for periods of between
three  months to three years.  The time period for aging cigar  tobacco has been
substantially  reduced in recent  months due to the high demand for leaf tobacco
used for cigar manufacturing worldwide.

     The cigar  industry  in  general  has  recently  experienced  shortages  in
high-priced  premium cigars because of shortages of certain types of the longest
aged and highest priced natural wrapper and long filler. Currently,  there is an
abundant  supply from a number of  countries  of the  moderately-priced  premium
cigars  of the  types  distributed  by PCI.  Although  the  shortages  have  not
materially  impacted  cigar  production  to date,  we cannot  assure that future
shortages will not have an adverse effect on the PCI Cigar Program.

     Mass Market Cigars.  Mass market cigars are machine-made and generally have
a retail  price  point of  $1.00/cigar  or less.  Mass  market  cigars  use less
expensive tobacco than premium cigars. Manufacturers use a variety of techniques
and grades of tobacco to produce mass market cigars that sell at PCI's low price
points.  Mass market cigars include large cigars  (weighing  three  pounds/1,000
cigars) and smaller,  natural leaf cigars (weighing less than three pounds/1,000
cigars). We purchase  significant  quantities of mass market cigars from several
sources for sale at our lowest price point.

     Mass market large cigars combine  natural leaf wrapper and man-made  binder
made from tobacco  ingredients  instead of natural binder,  with filler threshed
into short, tobacco ingredients replacing natural tobacco leaf. Flavoring and/or
plastic tips are often added to popularly priced mass market large cigars.

     Price  Point  Supplies.  Our PCI  Cigar  Program  currently  provides  each
customer with a number of cigars at each price point established between PCI and
the specific store or distributor. This strategy allows us to substitute various
premium cigar brands in each price group, depending upon supplies available from
time to time.  Our  typical  humidor  displays  premium  cigars in three or five
different  price point SKUs.  In  addition,  we maintain  large  custom-designed
display  case  humidors  with  eight  or more  price  point  SKUs  for  selected
high-volume locations.

   
     No Returns of Unsold Product to Date. We are generally  obligated to accept
returns of unsold products,  but because of the nature of our PCI Cigar Program,
we have had no returns to date. Our program tends to eliminate  returns  because
properly  humidified  premium cigars improve with age, and our program  properly
maintains  cigars in humidifiers.  In addition,  we do not supply more inventory
than is required,  but focus on filling price points as inventory depletes.  Our
telemerchandisers  currently  maintain  frequent  contact  with  the  stores  we
service. We cannot assure that this record will continue.
    

Our Expansion Plans

     Our strategy for continuing growth and achieving profits involves filling a
market  niche by  providing  affordable,  premium  cigars that are  conveniently
accessible to the cigar smoking public.  The PCI Cigar Program  includes several
components, including:

     Cigar  Purchasing and Supply.  Most of the cigars we sell are high quality,
low to medium  priced,  premium  cigars that are  currently  available  in large
quantities and are affordable.

     We do business with, and are negotiating relationships and agreements with,
cigar  importers  and  manufacturers   which  have  relationships  with  tobacco
plantations in the Dominican Republic and Mexico. The Dominican plantations with
which we deal are located in the same valley that produces  tobacco used in high
priced  premium  cigars,  and we believe that our  suppliers  produce  cigars of
similar high quality.  However,  we believe we can purchase and distribute these
cigars at significantly
                                       31
<PAGE>
lower  prices  than  those  made  by  the brand name manufacturers. We intend to
maintain  the  manufacturers'  labels  which  they  use in their country's local
markets,  and have begun to create our own private labels which may be banded on
these premium cigars.

     We believe that we have built  satisfactory  supply  relationships  and are
currently  working with various cigar  importers to assure that PCI will have an
adequate  supply of cigars at each key retail price point.  We anticipate  rapid
expansion  during  the next few  years,  and we expect to add new  suppliers  to
broaden our access to quality cigar and cigar accessories.  We are also securing
rights to distribute and place several different in-store humidors.

     Master   Agreements  and  Arrangements  with  National  Chains.  A  "master
agreement"  is a form  retailer  or  regional  distribution  agreement  that PCI
negotiated with a major  convenience  store chain,  which is approved for use by
retail stores or regional  distribution centers within the chain, but which must
be accepted by each  individual  store or  distribution  region  which wishes to
participate  in the PCI Cigar  Program.  We have "master"  agreements  and other
arrangements  with several major convenience store chains to place the PCI Cigar
Program in corporate and franchise stores, the largest of which is Southland USA
(7-Eleven).  However, the nature of the convenience store distribution  business
is that all supplier  relationships  are terminable on short notice  (usually on
between  30 and 120 days  notice).  Participation  in the PCI Cigar  Program  is
usually at the  discretion of each local  franchise  store or each region of the
country.  As long as demand for premium cigars remains  strong,  we believe that
individual stores and regions will participate in our PCI Cigar Program.

   
     Regional  Direct  Distribution  and Sales  Companies.  We have entered into
arrangements  or  agreements  with two regional  direct  distribution  and sales
companies  to supply  them with  premium  cigars and  in-store  humidors in mass
quantities.  These regional direct distribution and sales companies, Rose Hearts
and McLane Company, will, in turn, sell, deliver direct to the stores,  service,
and merchandise the PCI Cigar Program.  Third-party  distribution  accounted for
less than 12% of our total sales for the quarter  ended June 30,  1997.  We have
provided  distributors  with large  humidors for  quantity  storage of cigars at
distribution  warehouses.  Our  distribution  relationship  with Rose  Hearts is
ongoing,  but we anticipate that Rose Hearts' cigar distribution  operations may
be phased out. In that event, we would assume direct  servicing of our accounts.
We believe that our relationship with McLane Company and with other distribution
companies  with which we may  contract in the future will allow us to expand the
PCI Cigar Program  rapidly  throughout the western  United States.  We intend to
continue  to utilize  and expand  this  sales,  distribution  and  merchandising
strategy  with  similar   regional  direct   distribution  and  sales  companies
throughout the rest of the U.S. and possibly Canada.

     PCI entered a  Distributorship  Agreement on June 13, 1997 with Rose Hearts
for the non-exclusive  distribution to Associated  Grocers,  SuperValu and other
accounts  in the  states of  Alaska,  Idaho,  Oregon,  Washington  and  Northern
California. The agreement provides that any master agreement with a national PCI
account or national distributor will supersede the Rose Hearts agreement. We pay
Rose  Hearts a  commission  equal to 10% of the  wholesale  cost to the store of
products  PCI ships to  third-party  stores  where  Rose  Hearts  provides  only
in-store  merchandising  support services. We pay Rose Hearts a commission equal
to 22% of the  wholesale  cost to the store of PCI  products  that  Rose  Hearts
delivers to the stores directly.  We provide Rose Hearts, at our expense, with a
warehouse humidor to store PCI products shipped to Rose Hearts. The agreement is
terminable by either party upon 30 days written notice. Greg P. Lambrecht is the
President and sole shareholder of Rose Hearts and the Secretary, Treasurer, Vice
President of National Sales and a substantial shareholder of PCI.
    

     Price Point Supply Systems. We have developed a price-point-based  ordering
system to eliminate  complications of brand-specific product ordering,  minimize
stock shortages, and more effectively meet demand. We group our cigars by retail
price point. Store personnel simply select the
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<PAGE>
amount  of  cigars  needed at each price point and phone or fax in the order. We
then  fill  the  order  with  cigars  in stock which fall within the price point
grouping.  It  is  possible  to  order cigars by name, but the PCI Cigar Program
provides  that  if  a  particular brand is not in stock when the order is taken,
then a comparable cigar within the price point will be substituted.

     Extensive Education and Training Program. We believe that proper education,
training,  and support of store  personnel  can enhance the PCI Cigar Program by
providing  knowledge and awareness of brand popularity,  cigar  characteristics,
care of humidors, and proven selling techniques.  We have developed the "Premium
Cigars International  Comprehensive Guide to Premium Cigars" for distribution to
store  managers  and  employees,   and  a  separate  comprehensive  package  for
distributors that introduces and explains the PCI Cigar Program in detail.

     State  of  the  Art  Management/Accounting  Information  Systems.  Customer
service and support are key factors in the success of the PCI Cigar Program.  We
have acquired and are implementing a modern,  mid-sized  integrated  information
system  throughout  PCI to  support a  business  strategy  which  includes  call
management, order entry, credit and collection, inventory management, accounting
and reporting, and decision management tools.

   
     Utilizing Distribution Companies And Telemarketing.  We directly distribute
the majority of our products to our  customers.  McLane  Company and Rose Hearts
are our only third party distributors and their combined distributions represent
less than 12% of our total sales.  Athough our relationship  with Rose Hearts is
ongoing,  we anticipate that Rose Hearts' cigar  distribution  operations may be
phased out. We are expanding the PCI Cigar Program  through  McLane  Company and
other third party  distributors  that  currently  deliver  items to  convenience
stores,  grocery  stores,  gas stations and  restaurants  throughout  the United
States and Canada.  We believe we can use established  national  distributors to
enable us to expand rapidly to thousands of stores that they already service. By
using large  distributors,  we can  consolidate  the  invoicing  of thousands of
stores  and  drop  ship  large   quantities   of  cigars  and  humidors  to  the
distributors'  regional warehouses or distribution centers for delivery directly
to retail stores. We plan to increase the number of  telemerchandiser  we use so
that stores being serviced by distributors  will be called regularly to check on
supply,  chart sales,  give tips on selling and placement of the  humidors,  and
ensure that the store managers know how to care for the humidors.
 
     Most  distributors  purchase the products  directly from us and then resell
the  products to the outlet  accounts  they serve.  The  compensation  for these
distributors  is built into their  pricing from us.  Because we own the accounts
that Rose Hearts  previously  served,  we retain  ownership of the products Rose
Hearts distributes and pay Rose Hearts a percentage  commission of the wholesale
cost to the store,  but Rose Hearts'  compensation is no more favorable than any
non-related-party distributor who is compensated in the pricing structure.

     Advertising  and  Promotions;   Spokesperson.  We  intend  to  support  the
distribution  of  our  cigars  through  advertising  in  numerous  publications,
including  Cigar  Aficionado,  Smoke,  Cigar Lovers,  The Cigar Smoker and other
publications  oriented to the type of person whom,  we believe,  smokes  premium
cigars.  We  also  intend  to  expand  our  advertising  and  marketing  through
promotions  distributed  at our  points of sale and  through  direct  mail,  and
participation  in trade  shows.  Recently  we  signed  an  agreement  with  Arie
Luyendyk,  winner of this year's Indianapolis 500, to be a spokesperson for PCI.
Our logo is  displayed on his helmet,  and he will  support us through  personal
appearances.
    

Competition

     We believe that, as a distributor of premium cigars to convenience outlets,
PCI competes with a smaller number of primarily regional distributors  including
Southern Wine and Spirits,  Specialty  Cigars,  Inc.,  Cohabico,  Old Scottsdale
Cigar Company, Inc. and many other small tobacco distributors and jobbers.

     The broader cigar  distribution  industry is dominated by a small number of
companies  which  are  well  known  to  the  public.   These   well-known  cigar
manufacturing and wholesale companies, along with major cigarette manufacturers,
have not yet entered the retail distribution market. These
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<PAGE>
   
companies  include  800  JR  Cigar  Company,  Inc.,  Consolidated Cigar Company,
Culbro  Corporation, General Cigar Company, Swisher, Caribbean Cigar Company, US
Tobacco  and  others.  These companies may do so in the future. Also a number of
large  distribution  companies,  such  as  McLane Company and Core*Mark, who are
currently  in  the  convenience  outlet  distribution business, but who have not
entered  the  cigar  distribution business, may do so in the future. These cigar
manufacturing  and wholesale companies have larger resources than PCI and would,
if  they  enter the cigar distribution market, constitute formidable competition
for our business.

     We compete by offering our PCI Cigar Program as a total package of service,
convenience  and quality.  Our cigars are not the cheapest in the market nor the
highest-end  quality  cigars,  but we believe they represent  excellent value as
high quality products at fair prices and in convenient purchasing locations.
    

Government Regulation
   
     General.  The tobacco industry in general has been subject to regulation by
federal,  state  and local  governments,  and  recent  trends  have been  toward
increased  regulation.   Although  regulation  initially  focused  on  cigarette
manufacturers,  it has begun to have a broader impact on the tobacco industry as
a whole.  Regulation  may focus more directly on cigars in the future because of
the recent  increase  in  popularity  of cigars.  Regulations  include  labeling
requirements, limitations on advertising and prohibition of sales to minors, and
laws restricting smoking from public places including offices, office buildings,
restaurants  and other  eating  establishments.  In  addition,  cigars have been
subject to substantial  excise  taxation at the federal,  state and local level,
and those taxes may increase in the future.  Future regulations and tax policies
may have a  material  adverse  affect  upon  the  ability  of  cigar  companies,
including PCI, to generate revenue and profits.
    

     Excise Taxes.

   
     U.S. Federal Taxes.  Effective January 1, 1991, the federal excise tax rate
on large  cigars  (weighing  more than three  pounds per  thousand  cigars)  was
increased to 10.625%,  capped at $25.00 per 1,000 cigars, and again increased to
12.75%,  capped at $30.00 per 1,000  cigars,  effective  January  1,  1993.  The
federal excise tax is calculated based on the manufacturer's  selling price, net
of the federal excise tax and certain other  exclusions.  The federal excise tax
on little cigars (weighing less than three pounds per thousand cigars) increased
from $0.75 per thousand cigars to $0.9375 per 1,000 cigars effective  January 1,
1991.  The  excise tax on little  cigars  increased  to $1.125 per 1,000  cigars
effective  January 1, 1993.  We do not believe that the current  level of excise
taxes will have a material adverse effect on our business,  but we cannot assure
that  additional  increases  will  not have a  material  adverse  effect  on our
business.

     U.S.  State and Local  Taxes.  Cigars and pipe  tobacco are also subject to
certain state and local taxes.  Deficit  concerns at the state level continue to
exert pressure to increase tobacco taxes.  Since 1964, the number of states that
tax cigars has risen from six to 42. State excise taxes  generally range from 2%
to 75% of the wholesale  purchase price,  and are not subject to caps similar to
the federal cigar excise tax. In addition,  seven states have increased existing
taxes on large  cigars  since 1988.  Five  states tax little  cigars at the same
rates as  cigarettes,  and four of these states have increased  their  cigarette
taxes since 1988.
    

     State cigar  excise  taxes are not  subject to caps  similar to the federal
cigar excise tax. Increases in such state excise taxes or new state excise taxes
may in the future have a material adverse effect on our business.

   
     Canadian  Taxes.  Each  Canadian  province has  approved  CAN-AM to collect
provincial taxes under the applicable  province's tobacco tax act. The tax rates
vary from province to province,  but range from 45% of the retail  selling price
in Manitoba and Alberta to 95% of the retail selling price in Saskatchewan.
    

     Health Regulations.

     General.  Cigars, like other tobacco products, are subject to regulation in
the U.S. at the federal,  state and local levels.  Together with changing public
attitudes toward smoking, a constant
                                       34
<PAGE>
expansion  of  smoking  regulations since the early 1970s has been a major cause
for  a  substantial  decline  in  consumption.  Moreover,  the  trend  is toward
increasing regulation of the tobacco industry.

   
     Federal Regulation. In recent years, a variety of bills relating to tobacco
issues has  been  introduced  in the  Congress of the United  States,  including
bills that would have:  prohibited the  advertising and promotion of all tobacco
products and/or  restricted or eliminated the  deductibility of such advertising
expenses;  set a federal  minimum  age of 18 years for use of tobacco  products;
increased  labelling  requirements on tobacco  products to include,  among other
things,  addiction warnings and lists of additives and toxins;  modified federal
preemption  of state laws to allow state  courts to hold  tobacco  manufacturers
liable under common law or state statutes; required tobacco companies to pay for
health care costs incurred by the federal  government in connection with tobacco
related  diseases;  and  shifted  regulatory  control  of tobacco  products  and
advertisements  from the  Federal  Trade  Commission  to the U.S.  Food and Drug
Administration  (the "FDA"). In some cases,  hearings were held, but only one of
these proposals was enacted.  That law requires states, in order to receive full
funding for federal  substance abuse block grants, to establish a maximum age of
18 years for the sale of tobacco products along with an appropriate  enforcement
program.  The law  requires  that states  report on their  enforcement  efforts.
Future  enactment of the other bills may have an adverse  effect on the sales or
operations of PCI. Currently,  the federal Consumer Product Safety Commission is
working to establish such standards for cigarettes. The enabling legislation, as
originally proposed, included little cigars. However, little cigars were deleted
due to the lack of information on fires caused by these products.

     Excise  Taxes;  Budget Law. In recent  years,  many  increases in cigarette
excise taxes have been proposed.  The "balanced budget"  legislation signed into
law by President  Clinton on August 5, 1997  increases  federal  excise taxes on
each pack of cigarettes by 10 cents in 2000 and an additional 5 cents in 2002.

     EPA Regulation.  The U.S.  Environmental  Protection Agency (the "EPA") has
recently  published a report with respect to the  respiratory  health effects of
passive smoking.  The report concluded that widespread exposure to environmental
tobacco smoke presents a serious and substantial  public health impact.  In June
1993, Philip Morris and five other  representatives of the tobacco manufacturing
and  distribution  industries  filed suit against the EPA seeking a  declaration
that the EPA does not have the  statutory  authority  to regulate  environmental
tobacco smoke,  and that, in view of the available  scientific  evidence and the
EPA's  failure to follow its own  guidelines  in making the  determination,  the
EPA's final risk  assessment  was arbitrary and  capricious.  The  litigation is
still pending.

     FDA  Regulation.  The FDA has  proposed  rules to regulate  cigarettes  and
smokeless  tobacco  in order to protect  minors.  Although  the FDA has  defined
cigarettes  in such a way as to  include  little  cigars,  the  ruling  does not
directly  impact  large  or  mass  market  cigars.  However,  once  the  FDA has
successfully  exerted  authority  over any one tobacco  product,  the  practical
impact may be felt by distributors and manufacturers of any tobacco product.  If
the FDA is successful, this may have long-term repercussions on the larger cigar
industry. The major tobacco companies and advertising companies recently brought
an action in federal  court in North  Carolina  challenging  FDA  regulation  of
tobacco  products.  The trial court ruled,  on April 25, 1997,  that the FDA may
regulate  tobacco  products  under the Federal Food,  Drug and Cosmetic Act. The
court  certified its order for immediate  appeal and the ultimate  resolution of
the litigation is still pending.

     In June,  1997,  the Action on Smoking and Health  (ASH),  an  anti-tobacco
organization,  submitted a petition to the FDA asking it to assert  jurisdiction
over cigars the same way it has done over cigarettes. ASH wants the FDA to adopt
rules to regulate the sale,  advertising,  and promotion of cigars. Its petition
cites various studies on the use and dangers of cigars.  A health panel,  headed
by C. Everett Koop, has also asked the FDA to regulate cigars.

     State Regulation.  In addition, the majority of states restrict or prohibit
smoking in certain  public  places and restrict the sale of tobacco  products to
minors.  A majority  of states  have  prohibited  smoking in places such as: any
public building designated as non-smoking; elevators; public
    
                                       35
<PAGE>
transportation;  educational facilities; health care facilities; restaurants and
workplaces.  Local  legislative  and  regulatory  bodies  have also increasingly
moved  to  curtail  smoking by prohibiting smoking in certain buildings or areas
or  by  requiring  designated  "smoking" areas. In a few states, legislation has
been  introduced, but has not passed, which would require all little cigars sold
in  those  states to be "fire-safe" little cigars, i.e., cigars which extinguish
themselves  if  not  continuously  smoked.  Passage  of  similar restrictions or
regulation  restricting  smoking  in  certain  places,  regulating point of sale
placement  and  promotions,  requiring  warning  labels or relating to so-called
"second-hand"  smoke  could  have  an adverse effect on our sales or operations.
Certain  retailers  may  decide  to stop selling all tobacco products because of
public pressure.

   
     Massachusetts  lawmakers have  introduced  several bills to require warning
labels on cigars,  but none has yet passed. On June 16, 1997, Texas passed a law
which prohibits offering  cigarettes or tobacco products (including cigars) in a
manner  that  permits a  customer  direct  access to the  products,  but the law
specifically  does not apply to "that  part of a  business  that is a humidor or
other enclosure designed to store cigars in a climate-controlled environment."

     California  Regulation -- Proposition 65. Although federal law has required
health  warnings on cigarettes  since 1965 and on smokeless  tobacco since 1986,
there is no federal law  requiring  that cigars  carry such  warnings.  However,
California requires "clear and reasonable" warnings to consumers who are exposed
to  chemicals  known to the  state to cause  cancer  or  reproductive  toxicity,
including tobacco smoke and several of its constituent chemicals.  Violations of
this law, Proposition 65, can result in a civil penalty not to exceed $2,500 per
day for each  violation.  Although  similar  legislation  has been introduced in
other states,  no action has been taken.  We cannot assure you that other states
will not enact similar requirements.

     During 1988, 26  manufacturers of tobacco  products,  including the largest
mass-marketers  of cigars,  entered into a settlement of legal proceedings filed
against them pursuant to Proposition 65. Under the terms of the settlement,  the
defendants  agreed to label  retail  packages  or  containers  of  cigars,  pipe
tobaccos  and other  smoking  tobaccos  other than  cigarettes  manufactured  or
imported for sale in California  with the  following  specified  warning  label:
"This Product  Contains/Produces  Chemicals  Known To The State of California To
Cause  Cancer,  And Birth  Defects or Other  Reproductive  Harm."  Although  the
settlement  of  the   Proposition  65  litigation  by  its  terms  only  impacts
California,  it is not practical  for national  cigar  manufacturers  to confine
their warning labels to cigars  earmarked for sale in California.  Consequently,
since 1988,  most boxes of mass market cigars  manufactured in the United States
carry cancer warning labels.

     Canadian  Regulations.   Bill  C-71,  The  Tobacco Act, became effective in
Canada  on  April  25,  1997. The purpose of the Act is to protect the health of
Canadians,  especially  young  people.  The  new tobacco legislation affects all
persons  who  promote  or  sell  tobacco products. The Act builds on many of the
measures  formerly  set  out  in  the  Tobacco Sales to Young Persons Act, under
which  the  tobacco  industry in Canada was previously operating. Health Canada,
an  agency  of the Government of Canada advises that the Canadian government may
issue  additional  regulations  to complement the new Act and that provinces may
issue  their  own supplemental regulations. We provide you the following summary
of  what  we believe is the current status of Canadian tobacco regulations after
the  effectiveness  of the Act and Health Canada's stated enforcement policy. We
caution  you  that  the  Act  and  such  regulations  are  subject  to change or
supplement and Health Canada's enforcement policies may change:

     The Act requires promoters or retailers of tobacco products to:

     o   refuse to sell their  products to persons  younger than 18 years (under
         19 years in the Atlantic  provinces,  British  Columbia  and  Ontario).
         Health Canada strongly advises  retailers to require valid proof of age
         identification;

     o   ensure the  visibility of signs that inform the public that  furnishing
         tobacco products to minors is prohibited by law;

     o   refuse to sell cigarettes in a number less than 20; and

     o   not display tobacco  products in a way that lets customers  handle them
         before purchase.
    
                                       36
<PAGE>
     The Act prohibits:

     o   the  sale of  tobacco  products  through  vending  machines  without  a
         security device;

     o   mailing tobacco products directly to consumers;

     o   delivering tobacco products across a provincial boundary except between
         manufacturers and retailers; and

     o   giving promotional incentives and free gifts displaying a tobacco brand
         name or logo;  giving rewards or incentives for buying tobacco products
         or for buying another product or service.
   
    
     Retailers may display:

     o   signs indicating the price and availability of tobacco products, but no
         tobacco brand name or logo may appear on these signs;

     o   tobacco  products and smoking  accessories that display a tobacco brand
         name or logo.

     After October 1, 1998, retailers may not display:

     o   tobacco sponsorship  promotions of activities,  events or facilities in
         conjunction with the display of a tobacco product or packaging,  except
         in places where children are prohibited by law.

     Advertisements must:

     o   contain factual and brand  information only (e.g.:  size,  number,  tar
         content, sales data, technical specifications, etc.);

     o   may not  contain  images  that  suggest a way of life or that appeal to
         youth;

     o   may not be  misleading or likely to create a false  impression  about a
         tobacco product or its emissions; and

     o   only appear in publications mailed to a named adult,  publications with
         an adult  readership  of not less than 85% or in signs in a place where
         young persons are not permitted by law.

   
     Health Canada has informed  retailers  that it will enforce the Act using a
multi-staged   approach.   It  will  first  notify  affected  parties  of  their
obligations  and give  them an  opportunity  to  comply.  It will  then  monitor
compliance and warn non-complying  persons.  It will pursue further  enforcement
only against persons who consistently fail to comply after warning.
    

     Tobacco Industry Litigation.

     General.  Historically,  the cigar  industry has not  experienced  material
health-related  litigation.  However,  litigation  against leading United States
cigarette  manufacturers  seeking  compensatory  and,  in some  cases,  punitive
damages  for cancer and other  health  effects  alleged  to have  resulted  from
cigarette  smoking is pending.  We carry  general  liability  insurance  with an
aggregate  limit  of  $10,000,000,  and  product  liability  and  health  hazard
insurance.  These  policies also cover our suppliers,  manufacturers  and retail
outlets,  however, we cannot assure you that we will not be subject to liability
which is not  covered  beyond  the  limits  of our  general  liability,  product
liability and health hazard  insurance  coverage,  and which may have a material
adverse effect upon our business.

   
     Proposed Settlement with States. Several states have sued tobacco companies
seeking to recover the monetary  benefits paid under Medicaid to treat residents
allegedly  suffering  from  tobacco-related  illnesses.  On June  20,  1997  the
Attorneys  General of 40 States and the major United  States  tobacco  companies
announced a proposed  settlement of the  litigation,  which,  if approved by the
United  States  Congress,  would require  significant  changes in the way United
States cigarette and tobacco  companies do business.  The potential  impact,  if
any, on the cigar industry is uncertain.
    
                                       37
<PAGE>
     As announced, the proposed settlement would include, among other things:

     o   U.S. tobacco companies will pay $360 billion in the first 25 years, and
         then $15 billion a year.

     o   The Food and Drug Administration  could regulate nicotine as a drug but
         could not ban it until 2009.

     o   Sick smokers can still sue the industry.  Any money they won would come
         out of an annual $5 billion  tobacco  company fund.  Smokers also could
         receive punitive damages for any future wrongdoing by tobacco companies
         out of that fund.

     o   All class-action lawsuits against the industry are banned.

     o   No tobacco billboards or other outdoor ads.

     o   No humans or cartoons in ads or on cigarette packs.

     o   No brand-name sponsorship of sporting events.

     o   Text-only ads in magazines with significant youth readership.

     o   No Internet advertising.

     o   No "product placement" in movies and on TV.

     o   Black  labels  covering the top fourth of  cigarette  packs,  including
         "Cigarettes are addictive" and "Smoking can kill you."

     o   A cigarette vending machine ban; no self-service  displays;  cigarettes
         and smokeless tobacco sold only behind store counters.

     o   Industry  will  pay  fines if  smoking  by  youths  fails to drop by 30
         percent in five  years,  50 percent in seven years and 60 percent in 10
         years.  The penalty is $80 million  per  percentage  point by which the
         target is missed.
      
     o   No  smoking  in public  places  and most  workplaces  unless  there are
         separately ventilated smoking areas.

   
     On July 2, 1997, the State of Mississippi  announced a separate  settlement
with the tobacco industry. The State agreed to drop its current suit against the
U.S. tobacco companies for health care expenses and agreed not to file a similar
suit in the future. The agreement  guarantees the State nearly $4 billion,  even
if the 40-State  settlement  is not  approved by the Congress or the  President.
However,  the  proposed  40-State  settlement,   if  approved,   will  supersede
Mississippi's settlement.

     Other  State  Actions.  Florida and  Massachusetts  have  enacted  statutes
permitting suit against the tobacco companies to recoup such Medicaid costs, and
recently,  one  defendant  has entered  into a  settlement  with such  plaintiff
states, which provides that the settling defendant will, among other things, pay
a portion  of its  profits  in the future to the  plaintiff.  Under the  Florida
statute, many of the tobacco companies' traditional defenses, such as assumption
of risk, are vitiated. The statute also permits the state to establish causation
(that smoking causes cancer,  heart disease and other ailments)  through the use
of  purely  statistical   evidence.   The  tobacco  companies  have  filed  suit
challenging the Florida law as  unconstitutional,  but the Florida Supreme Court
upheld the statute,  and agreed that the defendants cannot use assumption of the
risk as a defense against the State.

     Florida  is the first  state to  commence  a trial in a suit  against  U.S.
tobacco  companies.  Jury selection in that case began August 1, 1997. The State
is seeking to recover $1 billion  that it claims  taxpayers  have spent  through
Florida's  Medicaid program to treat poor people who contracted  smoking related
diseases,   as  well  as  seeking  additional   penalties  through  racketeering
allegations. Florida's highest court has held that the State may sue a cigarette
maker for costs to treat  diseases  linked to smoking.  Also, a Florida  appeals
court  upheld a lower  court's  order that  requires  the  release of  sensitive
tobacco industry documents for use by the State in its suit.
    

     Class Actions. A class action suit, Castano v. American Tobacco, et al. has
been filed in federal district court in New Orleans against the entire cigarette
industry.  On February 17, 1995, the district court granted  plaintiffs'  motion
for class certification with regard to the liability issues of fraud,
                                       38
<PAGE>
breach  of  warranty  (express  or  implied),  intentional  tort, negligence and
strict  liability  as  well  as  the  issues of consumer protection and punitive
damages.  The  court defined the class as "all nicotine-dependent persons in the
United  States,"  "the  estates,  representatives,  and  administrators of these
nicotine-dependent  cigarette  smokers,"  and  "the spouses, children, relatives
and  'significant others' of these nicotine-dependent cigarette smokers as their
heirs  or  survivors."  The  court  defined  "nicotine-dependent"  to  mean "all
cigarette  smokers  who  have  been  diagnosed  by  a  medical  practitioner  as
nicotine-dependent;  and/or  all regular cigarette smokers who were or have been
advised  by  a  medical  practitioner  that smoking has had or will have adverse
health  consequences  who  thereafter  do  not or have not quit smoking." In May
1996,  the  Fifth Circuit Court of Appeals reversed a Louisiana district court's
certification   of   a  nationwide  class  consisting  essentially  of  nicotine
dependent  cigarette  smokers.  Notwithstanding the dismissal, new class actions
asserting  claims  similar  to  those  in  Castano  have  recently been filed in
certain states.

     To date, two pending class actions  against major  cigarette  manufacturers
have been  certified.  The first case is limited to Florida  citizens  allegedly
injured  by their  addiction  to  cigarettes;  the  other is  limited  to flight
attendants   allegedly   injured  through   exposure  to  secondhand   smoke.  
   

     A  class-action  suit is proceeding  in Miami,  Florida where 60,000 flight
attendants are seeking billions of dollars for alleged injuries from exposure to
secondhand smoke on airplanes.  The plaintiffs claim that exposure to secondhand
smoke in airplane  cabins  caused  cancer and other  diseases.  The  plaintiff's
attorneys have cited a 1993 EPA report on the dangers of secondhand  smoke.  The
attorneys  have  also  asked the court to  declare  that the case will  proceed,
regardless of any decisions made in other settlements. We believe that this case
is the first tobacco class action suit to go to trial.
    
     In another  decision,  Cipollone v. Liggett  Group,  Inc.,  112 S. Ct. 2608
(1992),  the United States Supreme Court held that certain  federal  legislation
applicable  specifically  to cigarette  manufacturers  preempts  claims based on
failure to warn  consumers  about the health  hazards of  smoking,  but does not
preempt  claims  based on express  warranty,  misrepresentation  and  fraud,  or
conspiracy. Although we believe that the effect of the Cipollone decision, which
involved  cigarette  smoking,  will not have a  material  adverse  effect on PCI
operations,  there can be no assurance of what the ultimate  effect,  if any, of
the  Cipollone  decision  or  the  pending  cigarette  industry  litigation,  or
cigarette and tobacco regulation,  will be on the cigar industry. Although there
are numerous  differences between the cigar industry and the cigarette industry,
the outcome of pending and future  cigarette  litigation  may encourage  various
parties to bring suits on various grounds  against cigar industry  participants.
While it is impossible to quantify what effect,  if any, any such litigation may
have on our operations, we cannot assure you that such litigation would not have
a material adverse effect on our operations.

     OSHA Regulations. The federal Occupational Safety and Health Administration
(OSHA) has proposed an indoor air quality regulation covering the workplace that
seeks to eliminate nonsmoker exposure to environmental  tobacco smoke. Under the
proposed  regulation,  smoking  must be banned  entirely  from the  workplace or
restricted to designated areas of the workplace that meet certain criteria.  The
proposed  regulation  covers all  indoor  workplaces  under  OSHA  jurisdiction,
including,  for  example,  private  residences  used as  workplaces,  hotels and
motels, private offices,  restaurants, bars and vehicles used as workplaces. The
tobacco   industry  is  challenging  the  proposed  OSHA  regulation  on  legal,
scientific and practical grounds.  It also contends that the proposed regulation
ignores  reasonable  alternatives.  There is no  guaranty,  however,  that  this
challenge will be successful.  Although we do not believe that the proposed OSHA
regulation  would have a material  adverse  effect on the cigar industry or PCI,
there are no assurances  that such  regulation  would not  materially  adversely
impact PCI.

Medical Studies on Smoking
   
     Cigar sales,  as well as smoking in general,  decreased after a 1964 report
of the United States Surgeon General. That and numerous other subsequent studies
have stressed the link between  smoking,  including  secondary smoke and medical
problems,  including cancer, heart, respiratory and other diseases. "No smoking"
laws,  ordinances  and  prohibitions  on cigar smoking in certain cases may have
adversely affected the sale of cigar products. We believe that these factors may
continue to have a material  adverse  effect upon the cigar  industry in general
and our business in particular.
    
                                       39
<PAGE>
Intellectual Property Rights
   
     We intend to assert our rights under trademark,  trade dress, trade secret,
unfair  competition  and copyright  laws to protect our  intellectual  property,
including  trademarks  and product  designs.  We will  protect  certain of these
rights through the  acquisition of trademark  registrations,  the development of
trade dress,  and where  appropriate,  litigation  against those who are, in our
opinion, infringing rights which we may have.
    

     We have obtained  Arizona state  trademark  registrations  from the Arizona
Secretary of State's office for the trademarks PREMIUM CIGARS  INTERNATIONAL and
PCI. We cannot assure that these registrations cannot be successfully challenged
or invalidated.  These registrations do not provide us with any trademark rights
outside the borders of the State of Arizona.

     We do not own any United States federal  trademark  registrations.  We have
has filed three trademark applications in the United States Patent and Trademark
Office for the trademarks BIG STAR,  THOROUGHBRED and PURITOS BELLEZA. We intend
to use  these  marks in  interstate  commerce.  In  addition,  we intend to file
federal  trademark  applications  with the United  States  Patent and  Trademark
Office for registration of the trademarks PREMIUM CIGARS  INTERNATIONAL and PCI.
We have  researched and are developing  other  trademarks  and  tradenames,  and
intend  to  file  additional  applications  when  appropriate.  We can  give  no
assurance that any of these  applications will mature to registration or that we
will be granted  the right to use any  trademarks  or  tradenames  by the United
States Patent and Trademark Office.  Further,  we cannot assure that others will
not assert rights to and ownership  of, the  trademarks.  Use of these marks may
infringe the rights of others.  Currently,  we do not own any patents. See "Risk
Factors -- Risks Relating to Trademarks."

     We intend to assert our intellectual property rights against infringers. In
addition,  although asserting our rights can result in a substantial cost to and
diversion of our efforts, we believe that protecting PCI's intellectual property
rights is a key component of our operating strategy.

Facilities

     We sublease,  from an independent third party,  approximately  8,500 square
feet for our corporate  offices,  warehouse,  humidor  storage and  distribution
facilities  located in the Scottsdale Airpark area of Scottsdale,  Arizona.  Our
sublease  agreement  expires on May 31, 1999. The annual rent for the first year
is   approximately   $83,571  and  the  annual  rent  for  the  second  year  is
approximately $85,609.

   
     PCI is currently negotiating to lease approximately 3,064 square feet of an
office/warehouse  facility in Burnaby, British Columbia (a suburb of Vancouver).
The proposed written lease would expire July 14, 2000. The rent is approximately
$1,660,  $1,915  and $2,170  per month for the  first,  second and third  years,
respectively.
    

     Distribution of products in the northwest  United States is handled through
the Rose Hearts  facility near Seattle,  Washington.  We neither own nor lease a
facility in that area.

     We believe that our  distribution  facilities  are adequate for our present
needs. However, we intend to lease additional space for distribution  facilities
within and outside the United States and believe that  additional  space will be
available at commercially reasonable rents.

Employees

   
     As of August 14, 1997,  we had 17 full time  employees,  of which five were
executive  and  administrative,  five were sales and  marketing,  and seven were
warehouse and distribution personnel. None of our employees are represented by a
labor union and we believe that employee relations are good.
    

Legal Proceedings

     PCI is not a party to any pending lawsuits, nor do we know of any potential
claims which,  in the aggregate,  could have a material  adverse effect on PCI's
financial position.
                                       40
<PAGE>
                                  MANAGEMENT

Executive Officers and Directors

     The executive officers and directors of PCI are as follows:
<TABLE>
   
<CAPTION>
           Name              Age                           Position
- ---------------------------- -----   --------------------------------------------------------
<S>                          <C>     <C>
William L. Anthony    ...... 54      Chairman of the Board of Directors and Consultant
Steven A. Lambrecht   ...... 46      Director, President and Chief Executive Officer
David S. Hodges    ......... 41      Director and Consultant
Colin A. Jones  ............ 31      Director, Vice President of International Sales
Greg P. Lambrecht  ......... 35      Director, Vice President of National Sales, Secretary,
                                     Treasurer
Karissa B. Nisted  ......... 41      Chief Financial Officer and Controller
Robert H. Manschot    ...... 54      Director
James B. Stanley   ......... 34      Vice President of Purchasing
Scott I. Lambrecht    ...... 26      Vice President of Operations, Assistant Secretary
</TABLE>
    

     William L. Anthony has been Chairman of the Board since June 20, 1997 and a
consultant to PCI since April 1, 1997. He has agreed to serve as PCI's  Chairman
for a period of up to five  years.  He has 30 years of business  and  management
experience  and a "Big Six"  accounting  background  with the New York office of
KPMG Peat  Marwick,  LLP. Mr.  Anthony  worked for The Dial Corp from 1984 until
August,  1996  culminating  his position as  Executive  Vice  President  for the
Consumer  Product Division with annual revenue in excess of  $1,000,000,000.  He
has held key management  positions with Bechtel,  the U.S.  Chamber of Commerce,
MAPCO and The Dial Corp.  He is the owner,  President  and sole  shareholder  of
Quality  Computer  Services,  Inc.  He  received  both a B.B.A.  and an M.A.  in
Accounting from the University of Mississippi in 1965 and 1966 respectively. Mr.
Anthony was certified as a public accountant in Louisiana in 1969.

   
     Steven A. Lambrecht has been a director and PCI's Chief  Executive  Officer
since December 31, 1996. He has also served as PCI's President since May 3, 1997
and as Chairman of the Board from  December 31, 1996 to June 20, 1997. He has 23
years of marketing and sales  experience and 17 years of management  experience;
most  of his  business  experience  has  been  in real  estate  development  and
construction.   He  is  the  owner  of  Forum  Import/Export   Company,  a  sole
proprietorship,  and was co-owner of Forum Development and Construction Company,
Inc., a Washington corporation.  He also owns SDCC, Inc., an Arizona development
and construction  corporation that he founded in 1992. He has developed and sold
over 20 million dollars worth of real estate since 1974.  Steven A. Lambrecht is
the brother of Greg P. Lambrecht and the father of Scott I. Lambrecht.
    

     David S.  Hodges  has been a director  since  June 20,  1997 and has been a
consultant  to PCI since June 2, 1997.  From April 1, 1997 to May 31, 1997,  Mr.
Hodges served PCI in a financial  management  capacity.  From February,  1997 to
April,  1997,  Mr. Hodges served as Chief  Financial  Officer of  Pro-Innovative
Concepts,  Inc., a Phoenix, Arizona premium promotion company. From January 1994
to September  1996 he was the Controller of The Dial Corp's  Household  Consumer
Products Division. From 1984 to 1992 he served the R.J. Reynolds Tobacco Company
in various financial and management positions. From 1980 to 1984, he served as a
Senior Auditor and Consultant for public and private clients of Price Waterhouse
LLP, a "Big Six"  independent  public  accounting  firm.  Mr. Hodges  received a
B.S.B.A.  in accounting from John Carroll University of Cleveland,  Ohio in 1978
and an M.B.A.  in Finance from the  University of North  Carolina at Greensboro,
North  Carolina in 1980.  He is a Certified  Public  Accountant  in the State of
North Carolina and a member of both the American  Institute of Certified  Public
Accountants and the North Carolina Association of Certified Public Accountants.
                                       41
<PAGE>
     Colin A.  Jones has been a director  and Vice  President  of  International
Sales  for PCI since May 3,  1997.  He is a  founder,  the  Co-Chairman  and the
President of PCI's wholly-owned subsidiary CAN-AM. He has 12 years of experience
managing,  marketing  and selling in the  convenience  store and  grocery  store
market  sectors.  In 1985, he founded J&M  Wholesale,  Ltd., a British  Columbia
corporation which delivers various wholesale  products  primarily to convenience
store accounts in Canada.  He continues to be the President and Chief  Executive
Officer of J&M. Under his employment agreement, Mr. Jones is obligated to devote
his full time to PCI. Mr. Jones  attended  Douglas  College of New  Westminster,
British Columbia, Canada.

   
     Greg P. Lambrecht has been the  Secretary,  Treasurer and Vice President of
National  Sales of PCI since May 31, 1997,  and a director since August 7, 1997.
He is the Co-Chairman and the President,  National Sales, of PCI's  wholly-owned
subsidiary CAN-AM. He has 14 years of experience managing, marketing and selling
to the  convenience  store and grocery  store  market.  In 1984, he founded Rose
Hearts,  Inc., a Washington  company which  delivers  various  impulse  purchase
products to over 1,200 individual accounts in Washington, Oregon and California.
He graduated with a B.A. in Communications from Western Washington University in
1984. Under his employment  agreement,  Mr. Lambrecht is obligated to devote his
full  working  time to PCI.  Greg P.  Lambrecht  is the  brother  of  Steven  A.
Lambrecht and the uncle of Scott I. Lambrecht.
    

     Robert H. Manschot has been a director since July 25, 1997. He has been the
President and Chief Executive  Officer of the NVD and Seceurop Security Services
Group,  an emergency  services  corporation  in the  Netherlands  and the United
Kingdom, since 1995. He is also the Chairman of RHEM International  Enterprises,
Inc.,  an  investment,  consulting  and  venture  capital  company.  He was  the
President  and  Chief   Executive   Officer  of   Rural/Metro   Corporation,   a
Nasdaq-listed  emergency services corporation,  from 1987 to 1995. He has served
in senior management  positions with KLM's hotel management  company,  Sheraton,
and Inter Continental Hotels in the U.S., Europe, Middle East and Africa. He has
served and  continues  to serve on  numerous  public  and  private  company  and
institution boards, including Nasdaq-listed Action Performance Industries, Inc.,
and  Toronto  Stock  Exchange-listed  Samouth  Capital  Corporation.  He holds a
bachelors degree in hotel management from the School for Hospitality  Management
in the Hague,  Netherlands,  an MBA from Boston  University and is a graduate of
Stanford Business School's Financial Management Program.

     Karissa B. Nisted has been the Chief Financial  Officer since June 20, 1997
and has been the  Controller of PCI since May 1, 1997.  She served as Controller
of Parkway Manufacturing,  Inc. of Phoenix, Arizona from May 1995 to April 1997.
From  January  1994 to March 1995 she was the  Controller  of  Guzman,  a Tempe,
Arizona construction firm. From July 1991 to October 1993 she was the Controller
of  Coxreels,  a  Tempe,  Arizona  manufacturing  company.  In 1990 and 1991 she
performed  accounting  management for Arizona  Precision Sheet Metal, a Phoenix,
Arizona  manufacturing  company.  Ms.  Nisted has over 19 years'  experience  in
accounting and financial  management,  including  audit and tax experience  with
Arthur Andersen & Company of Phoenix,  Arizona.  Ms. Nisted received a B.B.A. in
Accounting from Texas A&M University in 1978.

     James B. Stanley has been Vice President of Purchasing since June 20, 1997.
He served as Purchasing  Director for PCI since November of 1996.  From May 1996
to October 1996 he served as an Account  Executive for Computer Credit Insurance
Corp. of Brea, California in the real estate loan and mortgage insurance market.
From  November  1995 to May 1996 he was an Account  Executive  for Senior Estate
Services, a Bellevue,  Washington estate planning and investment firm. From June
1994 to November 1995 he was  Operations  Manager for Promark  Armrest,  Inc. of
Everett,  Washington, a product development firm. He has owned and developed two
successful  restaurants  in the Seattle area over the  previous  six years.  Mr.
Stanley  received  a B.A.  in  Business  Administration  from  Washington  State
University in 1985.

   
     Scott I.  Lambrecht has been the  Assistant  Secretary of PCI since May 31,
1997,  and Vice  President of  Operations  since August 7, 1997.  He served as a
director  from  December  31,  1996 to February  17,  1997 and as PCI's  interim
President from December 31, 1996 to May 3, 1997. From July 1993 through December
1996 he served as President of SDCC, Inc., a Scottsdale, Arizona
    
                                       42
<PAGE>
general  contracting  firm  owned  by  Steve  Lambrecht. He received a Bachelors
degree  in  Construction  Management  in  1993  from Arizona State University in
Tempe,  Arizona.  Scott  Lambrecht  is  the  son  of Steven A. Lambrecht and the
nephew of Greg P. Lambrecht.

   
     All  directors  hold office  until the next  election of  directors  at the
annual  shareholders  meeting or until their  successors  have been  elected and
qualified.  The Board of  Directors  currently  consists  of six  members.  Upon
completion of the Offering,  and for five years  thereafter,  the  underwriter's
representative,  W.B. McKee Securities, Inc., has the right to select one member
of the  Board of  Directors  to  serve  the  standard  term of a  director.  The
Underwriter's  Representative  has not yet chosen the person  that it may select
for director.  The Bylaws permit the Board of Directors to determine the size of
the Board within a range that the  shareholders  have set which is currently one
to nine members.  The Board has set its current size at seven, and has agreed to
fill the vacant  seat with an  additional  independent  director  within 90 days
after  completion of this offering.  The Bylaws also require that we maintain at
least two  "independent  directors" who are not employees or officers and who do
not have a material business or professional relationship with PCI. See "Certain
Transactions -- Resolving Conflicts of Interest."
    

Indemnification of Directors and Officers
   
     Under our Articles of  Incorporation,  directors  and former  directors are
generally not liable to PCI or its  shareholders  for the directors'  actions or
failures to take  action.  Our  Articles  limit  director  liability to the full
extent that the law allows.  Generally,  Arizona  law  permits  corporations  to
indemnify  their  officers and directors if the  individual  officer or director
acted in good faith and in a manner he or she  reasonably  believed to be in the
best interests of the corporation.  A corporation may not indemnify any director
that a court finds liable to the  corporation  or that the director  received an
improper personal benefit.  Corporations  generally must indemnify a director or
officer  who win a  lawsuit  related  to  being a  director  or  officer  of the
corporation.

     PCI has  not  entered  any  indemnification  agreements  with  its  current
directors  and  executive  officers  to  indemnify  them  against  liability  as
directors or officers.  PCI is not aware of any pending or threatened litigation
or proceeding involving our directors, officers, employees or agents which would
require  or  permit  indemnification.  We have  obtained  quotes  and  intend to
purchase  comprehensive  directors  and  officers  liability  coverage  with  an
aggregate  policy  limit of  $5,000,000  to insure our  officers  and  directors
against   certain   liabilities,   including   securities  law  liabilities  and
liabilities relating to this initial public offering.

     Section 8 of the  Underwriting  Agreement  included  at Exhibit  1.1 to our
Registration Statement on file with the SEC, contains indemnification provisions
relating to us, our officers and directors and the Underwriter's  Representative
and  certain  of its  affiliates.  Under  that  agreement,  with  indemnity  the
Underwriter's Representative and certain of its affiliates and the Underwriter's
Representative  indemnifies us and our directors,  officers and affiliates under
certain circumstances.  Among other things, the indemnification  includes claims
under the Securities Act and untrue or alleged untrue statements or omissions in
the Registration  Statement or prospectus.  We encourage you to obtain a copy of
the Underwriting Agreement. A fuller discussion of indemnification provisions is
included under  "Indemnification of Officers and Directors," of our Registration
Statement on file with the SEC.

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors,  officers or controlling persons of PCI, pursuant
to the foregoing  provisions,  or  otherwise,  we have been advised that, in the
opinion of the  Securities  and Exchange  Commission,  such  indemnification  is
against  public policy as expressed in the  Securities  Act, and is,  therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the  payment by PCI of  expenses  incurred or paid by a
director,  officer or controlling person of PCI in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or controlling
person in connection with the securities being registered  hereunder,  PCI will,
unless in the opinion of its counsel the matter has been settled by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities Act and will be governed by the final adjudication of such issue.
    
                                       43
<PAGE>
Executive Compensation

     PCI was  incorporated  in  December  1996 and  commenced  operations  after
December 31, 1996. Neither PCI nor its wholly-owned subsidiary, CAN-AM, paid any
compensation  to any of its  executive  officers  prior to January 1, 1997.  The
following table sets forth the annual and long-term compensation for PCI's Chief
Executive Officer from January 1, 1997 through the completion of the fiscal year
ended March 31, 1997. No other officers received reportable remuneration.

                          SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                        Long Term Compensation
                                                                           -------------------------------------------------
                                           Annual Compensation                       Awards                    Payouts
                                  --------------------------------------   ---------------------------   -------------------
          (a)            (b)         (c)           (d)          (e)           (f)            (g)          (h)         (i)
                                                               Other                      Securities                  All
                                                               Annual      Restricted      Under-                    Other
                                                               Compen-       Stock          lying         LTIP      Compen-
       Name and                                                sation      Award(s)       Options/       Payouts     sation
  Principal Position     Year     Salary ($)     Bonus ($)      ($)           ($)          SARs (#)        ($)        ($)
- ------------------------ ------   ------------   -----------   ---------   ------------   ------------   ---------   -------
<S>                      <C>       <C>              <C>        <C>          <C>            <C>            <C>         <C>
   
Steven A. Lambrecht,     1997      $7,500           --         17,991       --             --             --          --
President,
Chief Executive Officer

(1)  Represents  compensation  expense  for stock  issued on March 10,  1997 for
     consideration below fair market value.
</TABLE>
    

   
     Steven A. Lambrecht has an at-will  Employment  Agreement with PCI as Chief
Executive Officer dated June 13, 1997 under which,  effective May 1, 1997, he is
to receive an annual salary of $60,000. He has agreed to devote his full time to
PCI  activities.  He will be  entitled  to  additional  benefits,  such as stock
options and bonuses which may be offered in the future to comparable executives.
The Employment Agreement allows Mr. Lambrecht to terminate his employment at any
time by  delivering a written  notice of  termination  to PCI at least two weeks
prior to the  termination  date.  PCI may terminate his  employment at any time,
with or without  cause.  If PCI  terminates  his employment for any reason other
than for cause,  as defined in the agreement,  PCI must continue  paying him his
then-current  compensation on a regular basis and premiums for continued  health
insurance coverage for nine (9) months, unless he is disqualified from receiving
continued  compensation and benefits based on certain conduct or breaches of the
Employment Agreement.

     Mr. Lambrecht's  Employment Agreement also provides that he will devote his
full time to PCI activities.  Forum Import/Export  Company and Forum Development
Company,  Inc. have conducted no operations  since Mr.  Lambrecht  began working
with PCI. Members of Mr.  Lambrecht's  family manage SDCC, Inc.'s only remaining
project and the company is not currently contemplating any other major projects.
Mr. Lambrecht is available to SDCC, Inc. for questions, but otherwise devotes no
material time to that company.

     Colin  A.  Jones  has an  at-will  Employment  Agreement  with  PCI as Vice
President of International Sales dated June 13, 1997 under which,  effective May
1, 1997, he is to receive an annual salary of $60,000.  He is also entitled to a
one-time  management fee of $80,000,  payable over a 16-month period  commencing
July 1, 1997 at $5,000 per month,  to compensate him for his expertise in sales,
marketing,  operations,  management  and  existing  contacts  with major  retail
distributors.  He has agreed to devote his full time to PCI  activities  and has
turned over operational  control of J&M to other members of J&M's management and
plans  to sell or  liquidate  J&M in the near  future.  He will be  entitled  to
additional  benefits,  such as stock options and bonuses which may be offered in
the future to comparable PCI  executives.  The Employment  Agreement  allows Mr.
Jones to terminate his  employment at any time by delivering a written notice of
termination  to PCI at least two weeks prior to the  termination  date.  PCI may
terminate his employment at any time,  with or without cause.  If PCI terminates
his employment for any reason other than for cause, as defined in the agreement,
PCI must continue  paying him his  then-current  compensation on a regular basis
and premiums for continued health insurance coverage for nine months,  unless he
is  disqualified  from receiving  continued  compensation  and benefits based on
certain conduct or breaches of the Employment Agreement.
    
                                       44
<PAGE>
   
     Greg P.  Lambrecht  has an at-will  Employment  Agreement  with PCI as Vice
President of International Sales dated June 13, 1997 under which,  effective May
1, 1997, he is to receive an annual salary of $60,000.  He is also entitled to a
one-time  management fee of $80,000,  payable over a 16-month period  commencing
July 1, 1997 at $5,000 per month,  to compensate him for his expertise in sales,
marketing,  operations,  management  and  existing  contacts  with major  retail
distributors.  He has agreed to devote his full time to PCI  activities  and has
turned over  operational  control of Rose Hearts to Mike Rocha.  Greg  Lambrecht
plans to sell or  liquidate  Rose  Hearts.  He will be  entitled  to  additional
benefits,  such as stock  options and bonuses which may be offered in the future
to comparable PCI executives.  The Employment  Agreement allows Mr. Lambrecht to
terminate  his  employment  at any  time  by  delivering  a  written  notice  of
termination  to PCI at least two weeks prior to the  termination  date.  PCI may
terminate his employment at any time,  with or without cause.  If PCI terminates
his employment for any reason other than for cause, as defined in the agreement,
PCI must continue  paying him his  then-current  compensation on a regular basis
and premiums for continued health insurance coverage for nine months,  unless he
is  disqualified  from receiving  continued  compensation  and benefits based on
certain conduct or breaches of the Employment Agreement.
    

     We also have arrangements with the following  consultants,  each of whom is
also a director.

   
     David S. Hodges is a director and has a Business Consulting  Agreement with
PCI  dated  June 2, 1997  under  which  Mr.  Hodges  is to assist  PCI with this
Offering  and  additional  projects  related to strategic  planning,  budgeting,
accounting and reporting, business analysis,  information systems and operations
as  requested  by  PCI's  management.  Mr.  Hodges  receives  $60 per  hour  and
reimbursement  for business expenses and health care coverage during the term of
the agreement.  Upon completion of this Offering, PCI or Mr. Hodges can elect to
terminate  the hourly  payment  agreement  and PCI will  instead pay Mr.  Hodges
biweekly  payments of $4,800  each for a maximum  six month  period or until Mr.
Hodges finds other employment, at which time the payments will cease.

     William L. Anthony, the Chairman of PCI's Board, entered a verbal agreement
with PCI, on April 1, 1997, to act as a consultant to PCI's management to assist
PCI with this Offering and advise them  regarding  certain  aspects of strategic
planning, business analysis and operations,  including merchandising,  marketing
and supply chain issues as requested by PCI's management. Mr. Anthony's services
have included representing PCI in certain meetings arranged by the Underwriter's
Representative  with  prospective  underwriters and  institutional  investors in
preparation  for  this  Offering.  He has  not  yet  been  compensated  for  his
consulting  services,  but PCI has  agreed  to pay him  $2,000  per month and to
reimburse certain related expenses.  Either Mr. Anthony or PCI may terminate his
consulting agreement at any time, with or without cause.

     PCI reimbursed David S. Hodges for $1,200 in attorney's fees related to the
negotiation of his consulting  relationship  and has agreed to reimburse Greg P.
Lambrecht and Colin A. Jones for approximately  $6,000 in attorneys fees related
to the negotiation of various  personal  agreements or agreements of J&M or Rose
Hearts with PCI.  Neither of the law firms  involved have any  affiliation  with
PCI.
    

     PCI  has no  standing  arrangements  to  compensate  directors.  After  PCI
completes this offering,  PCI will determine appropriate director  compensation,
which may include an annual retainer fee and/or a fee for each meeting attended,
plus reasonable out-of-pocket expenses.
                                       45
<PAGE>
                             CERTAIN TRANSACTIONS

Resolving Conflicts of Interest

     A number of the  transactions  described in this section  involve  inherent
conflicts of interest  because an officer,  director,  significant  shareholder,
promoter or other person with a material  business or professional  relationship
with PCI is a party to the transaction.  Our current policy adopted by our board
of directors regarding transactions involving conflicts of interest, is:

   
       (i)  we will not enter any material transaction or loan with a related or
   affiliated  party  unless  the  transaction  or  loan is on terms that are no
   less  favorable  to us than we could obtain from an unrelated or unaffiliated
   third party; and
    

       (ii)  a  majority  of  the independent directors (those who do not have a
   material  business  or  professional relationship with PCI other than being a
   director)  who  have  no interest in the transactions must review and approve
   transactions  involving  related  parties  or  conflicts  of  interest  after
   having  been  given  access,  at  our expense, to our counsel or to their own
   independent legal counsel; and

       (iii)  when there are only two independent directors, both directors must
   approve the transaction; and

       (iv)  the  independent  director  approval  applies  to all related-party
   transactions and loans, whether or not to a related-party.

   
     We currently have two independent directors,  William L. Anthony and Robert
H.  Manschot.  The Board of  Directors  has  agreed  to  appoint  an  additional
independent  director  within  90  days  of  completion  of  the  offering.  Our
independent  directors  have had access,  at our  expense,  to our counsel or to
independent counsel,  and have ratified all related-party  transactions that are
ongoing.  However,  we entered  into a number of  transactions  described  below
before we adopted our  current  conflicts  of interest  policy and before we had
sufficient disinterested,  independent directors to ratify the transactions.  We
believe that each of those transactions was on terms that were no less favorable
to us than are generally  available from unaffiliated third parties.  Other than
the transactions  described below, we do not now anticipate  entering into other
related-party transactions or loans.

     CAN-AM  Acquisition  of J&M and Rose Hearts.  On December 31, 1996,  CAN-AM
issued  shares of its stock in exchange  for the assets and  liabilities  of the
cigar  operations  of J&M and Rose  Hearts,  including  the  cigar  distribution
accounts of each entity. PCI director and Vice President of International  Sales
Colin A. Jones is the  President  and sole  shareholder  of J&M.  PCI  director,
Secretary,  Treasurer and Vice  President of National Sales Greg P. Lambrecht is
the  President  and sole  shareholder  of Rose  Hearts.  Messrs.  Jones and Greg
Lambrecht  owned 100% of CAN-AM voting stock,  and three others held  non-voting
shares. As set forth in PCI's consolidated  financial  statements for the fiscal
year ended March 31, 1997, the cost of the net assets to J&M and Rose Hearts and
the  amount  at  which  CAN-AM  acquired  the net  assets  was  the  same as its
historical  net  cost  in  J&M  and  Rose  Hearts.  The  combined  cost,  net of
liabilities  assumed,  was approximately  $1,000. The asset purchases are closed
transactions  and  we  entered  the  asset  purchase  agreements  before  we had
sufficient disinterested, independent directors to ratify the transactions.

     PCI Acquisition of CAN-AM.  Subsequent to the asset purchase  transactions,
but also on December  31, 1996,  PCI acquired all of the issued and  outstanding
shares of CAN-AM in  exchange of PCI shares.  No written  agreement  was entered
between PCI and CAN-AM's  shareholders  to formalize  the  acquisition  or share
exchange.  As adjusted by the May 31, 1997 3:1 stock split, and including shares
issued on  December  31, 1996 and January 9, 1997,  CAN-AM's  five  shareholders
received 817,500 shares of PCI Common Stock, representing all of the then-issued
and  outstanding  shares of Common Stock of PCI. Mr. Jones  received  371,250 or
45.4% and Greg  Lambrecht  received  363,750 or 44.5%.  At the time PCI acquired
CAN-AM's  shares,  neither Greg P.  Lambrecht  nor Colin A. Jones had any formal
relationship as an  incorporator,  officer,  director or shareholder of PCI. PCI
was formed with a view to purchasing  the cigar  operations of the entities they
owned and  controlled,  however,  and both Greg P.  Lambrecht and Colin A. Jones
were affiliated with PCI as
    
                                       46
<PAGE>
   
promoters  at  the  time  PCI  acquired  CAN-AM's  shares.  PCI incorporator and
initial  director  Scott  I. Lambrecht is the nephew of Greg P. Lambrecht. Colin
A.  Jones  was  elected  a director of PCI on January 9, 1997, shortly after PCI
acquired  CAN-AM's shares. The CAN-AM acquisition is a closed transaction and we
acquired  CAN-AM  before  we had sufficient disinterested, independent directors
to ratify the transaction.

     Jones/Lambrecht Notes Receivable. Colin A. Jones and Greg P. Lambrecht each
delivered to PCI long term promissory notes to PCI for $43,112.50. The notes are
dated December 31, 1996, accrue interest at eight percent,  and all interest and
principal  are due on March 31,  1999.  The notes  relate to CAN-AM  receivables
which accrued prior to PCI's acquisition of all of CAN-AM's outstanding stock on
December 31, 1996. We negotiated these notes receivable before we had sufficient
disinterested,  independent  directors  to ratify the  transaction,  but Messrs.
Jones' and  Lambrecht's  repayment of the notes is ongoing,  and our independent
directors have ratified the transactions.
    

     J&M Management  Agreement.  On January 1, 1997, CAN-AM entered a Management
Agreement  with J&M to enable CAN-AM to reimburse J&M for any services  provided
to  CAN-AM  or on  CAN-AM's  behalf  during  the  transition  of J&M's  Canadian
operations  to CAN-AM.  J&M is to receive no  additional  sum, fee or commission
other than  reimbursement  for J&M's  expenses  which are  directly  incurred in
providing  services  to or on behalf of CAN-AM.  At  CAN-AM's  sole  discretion,
CAN-AM may offset the reimbursement  due under the Management  Agreement against
any  related-party  receivable  that  CAN-AM  may owe to J&M.  We  entered  this
Management  Agreement  before  we  had  sufficient  disinterested,   independent
directors  to ratify  the  agreement,  but our  relationship  with J&M under the
agreement is ongoing, and our independent directors have ratified the agreement.

   
     J&M, as a Canadian corporation wholly-owned by Colin A. Jones, continues to
distribute  certain  wholesale and impulse purchase items to convenience  stores
and other accounts entirely located in Canada. J&M has, in the past, distributed
certain cigars of Cuban origin to its  convenience  store accounts and may do so
in the  future.  Neither PCI nor its  wholly-owned  Canadian  subsidiary  CAN-AM
currently distributes any cigars or other products of Cuban origin either in the
United  States or  Canada.  PCI's  standard  form  supplier  agreement  strictly
prohibits its suppliers from  providing any product  containing any component of
Cuban origin.  PCI believes that any continued  distribution  of Cuban cigars by
J&M is not  competitive  with, nor would  represent a conflict of interest with,
PCI's operations because U.S. law prohibits PCI and CAN-AM from engaging in such
distribution  and because  J&M is not  distributing  on behalf of any  competing
cigar distribution  company,  PCI believes the distribution would not materially
or incrementally  impact PCI's  operations,  because Cuban cigars are already in
the Canadian market.
    

     Luyendyk Endorsement Agreement.  On May 1, 1997, PCI entered an Endorsement
Agreement with Arie Luyendyk under which PCI would issue 15,000 shares of Common
Stock  (as  adjusted  for the 3:1  Stock  Split) to Mr.  Luyendyk  subject  to a
six-month  vesting  schedule.  In  order  to  meet  its  obligations  under  the
Endorsement  Agreement without diluting the relative security positions of other
shareholders  prior to the Offering,  PCI repurchased 15,000 (as adjusted by the
3:1 Stock Split) shares of its Common Stock from its Chief Executive Officer and
Chairman,  Steven A.  Lambrecht,  at $0.33 per share. We entered the Endorsement
Agreement  before we had  sufficient  disinterested,  independent  directors  to
ratify the agreement, but our relationship with Mr. Luyendyk under the agreement
is ongoing, and our independent directors have ratified the agreement.

     Rose Hearts  Distributorship  Agreement.  On June 13,  1997,  PCI entered a
Distributorship Agreement with Rose Hearts for the non-exclusive distribution to
Associated Grocers, SuperValu and other accounts in the states of Alaska, Idaho,
Oregon,  Washington  and Northern  California.  The agreement  provides that any
master agreement with a national PCI account or national distributor  supersedes
the Rose Hearts  agreement.  We pay Rose Hearts a commission equal to 10% of the
wholesale  cost of products  PCI ships to  third-party  stores where Rose Hearts
provides  only in-store  merchandising  support  services.  We pay Rose Hearts a
commission  equal to 22% of the wholesale  cost of PCI products that Rose Hearts
delivers to the stores directly. Greg P. Lambrecht is the
                                       47
<PAGE>
   
President and sole  shareholder of Rose Hearts and a director and the Secretary,
Treasurer,  Vice  President of National  Sales and a substantial  shareholder of
PCI.  We  entered  this  Distributorship  Agreement  before  we  had  sufficient
disinterested,   independent   directors  to  ratify  the  agreement,   but  our
relationship  with  Rose  Hearts  under  the  agreement  is  ongoing,   and  our
independent directors have ratified the agreement.

     Barton  Financing  Settlement.  On  June  13,  1997,  PCI  entered  a  Full
Settlement  and Full Release of Equity  Interest  agreement  among CAN-AM,  Rose
Hearts,  J&M, Greg P. Lambrecht,  Colin A. Jones,  Greg S. Barton and two of Mr.
Barton's  lenders.  The agreement  settled potential equity claims by Mr. Barton
and his lenders  regarding a  September  5, 1996 loan for  $110,000 at an annual
interest rate of 36% to Rose Hearts, J&M, Greg P. Lambrecht,  Colin A. Jones and
CAN-AM.  CAN-AM had expressly accepted liability for the loan under the terms of
each of the Asset Purchase  Agreements  with J&M and Rose Hearts on December 31,
1996. After PCI purchased all of CAN-AM's shares,  PCI desired to extinguish the
loan obligation primarily to eliminate the burden on CAN-AM's cash requirements,
but also to avoid any potential,  but unasserted  equity claims against PCI from
Mr.  Barton's  lenders  related  to the  loan  obligation.  As a  result  of the
settlement,  PCI repaid  $10,000 to one of Mr.  Barton's  lenders,  the loan was
reduced to $100,000 and Mr. Barton  converted the loan to bridge  financing (See
"Interim  Financing  -- Bridge  Financing").  Mr.  Barton's  forgiveness  of the
reduced $100,000 loan is the  consideration he gave in exchange for an 8% bridge
note for $100,000 and bridge  warrants to purchase  38,095  shares of PCI Common
Stock at 50% of the  offering  price or $2.625  per share.  Greg P.  Barton is a
7.45%  beneficial  owner of PCI's Common Stock.  Greg P.  Lambrecht and Colin A.
Jones own and  control  Rose  Hearts and J&M,  respectively,  are  officers  and
directors of CAN-AM and are controlling shareholders,  officers and directors of
PCI.  The  settlement  transaction  is a closed  transaction  and we entered the
settlement  before we had  sufficient  disinterested,  independent  directors to
ratify the transaction.

     Barton and Mullavey Loans. On or about June 18, 1996, Greg S. Barton loaned
Greg P.  Lambrecht and Rose Hearts  $50,000 in a transaction  which  included an
option for Mr.  Barton to  convert  the debt to equity of Rose  Hearts.  Between
approximately  May and  September  1996,  Ben P.  Mullavey,  a prior Rose Hearts
consultant,  loaned $50,000 to Rose Hearts in an  undocumented  transaction  and
provided  consulting  services  to Rose  Hearts.  PCI,  Rose  Hearts and Greg P.
Lambrecht  agree that the Barton and Mullavey loans are solely Rose Hearts' debt
obligations which CAN-AM did not assume as a part of the December 31, 1996 Asset
Purchase   Agreement  for  Rose  Hearts'  cigar  operations.   Ben  P.  Mullavey
communicated to PCI on April 23, 1997, that he believes he has rights to convert
his debt to shares of PCI Common Stock.  Mr. Mullavey did not specify any number
of shares that he believes he is entitled  to, but instead  demanded  payment of
$55,000,  representing the principal from his  undocumented  loan and $5,000 for
consulting  services he  provided to Rose  Hearts.  Greg P.  Lambrecht  and Rose
Hearts are negotiating with Messrs.  Barton and Mullavey  regarding a settlement
of their  claims,  but PCI will  not be a party to any  settlement  and will not
directly  issue any Common  Stock to Barton or  Mullavey.  Because  PCI is not a
party to these Barton and Mullavey loans, our independent directors did not, and
are not required to, review or approve the transactions.

     Lambrecht-LBIC  Stock Sale.  On June 17,  1997,  Steven A.  Lambrecht  sold
20,000  shares of PCI  Common  Stock to Life of  Boston  Insurance  Company,  an
Oklahoma  corporation  ("LBIC").  The Lambrecht-LBIC  transaction was to provide
additional incentive to LBIC to invest the final $250,000 to complete the Bridge
Financing (See "Interim Financing -- Bridge Financing").  Steven A. Lambrecht is
PCI's President and Chief Executive  Officer and the beneficial  owner of 17.33%
of PCI's Common Stock.  Lincoln  Heritage Life  Insurance  Company,  an Illinois
corporation  ("Lincoln"),  owns 79% of the stock of LBIC.  The Londen  Insurance
Group, an Arizona holding  corporation,  is the sole  shareholder of Lincoln and
the  beneficial  owner of the Shares of Common Stock held by LBIC and the bridge
warrants held by Boston and Lincoln.

     Anthony Stock Purchase and Option Agreement.  On June 20, 1997,  William L.
Anthony  entered an Agreement to purchase  66,000 shares of PCI Common Stock for
$22,000 from Steven A.  Lambrecht  (60,000),  Colin A. Jones (3,000) and Greg P.
Lambrecht (3,000). PCI, also a party to the
    
                                       48
<PAGE>
Agreement,  granted  Anthony a  non-qualified  stock  option to purchase  20,000
shares at the offering price from the effective date of the offering and for one
year thereafter.  PCI also agreed to obtain,  within 30 days after completion of
this  offering to purchase  officer and director  insurance  at coverage  levels
which are standard for distribution  companies comparable to PCI. Anthony agreed
to serve as Chairman of the Board for up to five years,  subject to  appropriate
approvals and the provisions of PCI's Bylaws.

     The  agreement  is  a  closed  transaction  that  occurred  before  we  had
sufficient disinterested,  independent directors to ratify the transaction.  Mr.
Anthony's  ongoing  relationship  to the Board as its  Chairman  is  subject  to
ongoing  Board  approval,  and Mr.  Anthony's  continued  service  as a director
generally is subject to annual shareholder reelection.

   
     On August 7, 1997, to remove certain  potentially  compensatory  aspects of
the  June  20,  1997  Agreement  and to  maintain  Mr.  Anthony's  status  as an
independent  director,  the  parties  entered  a  Modification  Agreement  which
rescinded  and  modified  certain  aspects of the June 20, 1997  Agreement.  The
August 7, 1997 Modification  Agreement  rescinded the private stock purchase for
all but 1,000 of the 66,000 shares and  restructured the transaction so that Mr.
Anthony purchased the 1,000 shares at a settlement price of $2.50 per share, and
received options to acquire an additional 136,250 shares at $5.25 per share from
one to five years after completion of the offering.
    

     Lambrecht-Stanley  Stock Sale. On June 20, 1997,  Steven A.  Lambrecht sold
15,000  shares of PCI Common  Stock to James B.  Stanley  for  $5,000.  James B.
Stanley  is  PCI's  Vice  President  of  Purchasing.  PCI was not a party to the
transaction.

   
     Credit Line  Guarantees.  On July 25, 1997 PCI  obtained a $200,000  credit
line from Biltmore Investor Bank, N.A., an independent  third-party  lender. The
credit line is at 1% above the prime rate and terminates upon completion of this
offering.  Greg P. Lambrecht and Colin A. Jones personally guaranteed the credit
line.  The Board of  Directors  ratified  the  entry  into the  credit  line and
ratified  Messrs.  Lambrecht  and Jones' entry into  personal  guarantees on our
behalf.

     Manschot  Stock  Option  Grant.  On July 30, 1997 PCI's Board of  Directors
granted Robert H. Manschot a non-qualified stock option to purchase 5,000 shares
at the offering  price from the effective  date of the offering and for one year
thereafter.  The option will be issued and held in the name of RHEM Enterprises,
Inc., a Company that Mr.  Manschot  beneficially  controls.  The stock grant was
approved by the other disinterested director and the other independent directors
approved the stock option grant.

     Capital Contribution Agreement. On August 8, 1997, certain holders of PCI's
shares who are classified as "promoters"  under applicable state securities laws
and regulations,  contributed a total of $150,000 as additional  capital to PCI.
Contributors  included Steven A. Lambrecht,  Greg P. Lambrecht,  Colin A. Jones,
Peter G.  Charleston,  James B.  Stanley,  Greg S. Barton and Daniel C. Goldman.
This  contribution  was made to comply with promoters'  equity  requirements set
forth  in  the  North  American  Securities  Administrators  Association,   Inc.
("NASAA") Statement of Policy Regarding Promoters' Equity Investment.  No shares
were  issued  as a  result  of  this  equity  contribution  and  the  number  of
outstanding   shares  did  not  change.   All  monies   contributed   came  from
contributors' personal funds. All of PCI's directors,  including the independent
directors, ratified the Capital Contribution Agreement.
    
                                       49
<PAGE>
                            PRINCIPAL SHAREHOLDERS

Security Ownership of Certain Beneficial Owners, Management
   
     The following  tables set forth  certain  information  regarding  shares of
common  stock  beneficially  owned as of August 14,  1997 by (i) each  person or
group known to PCI,  which  beneficially  owns more than 5% of the common stock;
(ii) each of PCI's officers and directors;  and (iii) all officers and directors
as a group. The percentage of beneficial  ownership is based on 1,480,500 shares
outstanding  on August 14, 1997 as adjusted for the May 31, 1994 3:1 stock split
plus,  for each  person or group,  any  securities  that person or group has the
right to  acquire  within 60 days  pursuant  to  options,  warrants,  conversion
privileges or other rights.  Unless otherwise  indicated,  the following persons
have sole voting and  investment  power with respect to the number of shares set
forth opposite their names:

     Security Ownership of Certain Beneficial Owners

<TABLE>
<CAPTION>
                                                                              Percent of Class
                                                                           ----------------------
Title of           Name and Address of            Amount and Nature of     Before       After
Class               Beneficial Owner              Beneficial Ownership     Offering     Offering
- ------------ ----------------------------------   ----------------------   ----------   ---------
<S>          <C>                                         <C>                 <C>          <C>
    Common   Colin A. Jones                              371,208             25.07%       10.98%
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   Greg P. Lambrecht                           363,708(2)          24.57        10.76
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   Steven A. Lambrecht                         256,584(2)          17.33         7.59
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   Lincoln Heritage Life                       210,476(1)(3)       12.60         5.89
             Insurance Company
             4343 E. Camelback Rd. #400
             Phoenix, Arizona 85018
    Common   Londen Insurance Group                      210,476(1)(3)       12.60         5.89
             4343 E. Camelback Rd. #400
             Phoenix, Arizona 85018
    Common   Life of Boston Insurance Company            115,238(1)(3)        7.31         3.32
             4343 E. Camelback Rd. #400
             Phoenix, Arizona 85018
    Common   Greg S. Barton                              113,095(1)           7.45         3.31
             17403 NE 45th Street
             Redmond, WA 98036
    Common   Peter G. Charleston                          90,000(2)           6.08         2.66
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   Scott I. Lambrecht                           86,250(2)           5.83         2.55
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   Corey A. Lambrecht                           75,000(2)           5.07         2.22
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
- ------------
(1) Includes shares which may be beneficially  acquired by the exercise of stock
    warrants within 60 days as follows: Greg S. Barton,  38,095 shares,  Lincoln
    Heritage Life Insurance  Company,  190,476 shares,  Life of Boston Insurance
    Company 95,238 shares.

(2) Steven  A.  Lambrecht  is  the  brother  of Greg P. Lambrecht, the father of
    Corey  A.  Lambrecht  and  Scott  I.  Lambrecht  and  the  uncle of Peter G.
    Charleston.  Each  of  the  Lambrechts  and  Mr.  Charleston  disclaims  any
    beneficial interest in the shares held by the others.
                                       50
<PAGE>
(3) The  Londen  Insurance Group is the sole shareholder of the Lincoln Heritage
    Life  Insurance  Company.  Lincoln  Heritage Life Insurance Company owns 79%
    of the shares of Life of Boston Insurance Company.
</TABLE>
    

     Security Ownership of Management
<TABLE>
   
<CAPTION>
                                                                            Percent of Class
                                                                        -------------------------
Title of        Name and Address of          Amount and Nature of       Before         After
Class            Beneficial Owner            Beneficial Ownership       Offering     Offering
- ------------ ----------------------------   -------------------------   ----------   ------------
<S>          <C>                                     <C>                  <C>          <C>
    Common   Colin A. Jones                          371,208               25.07%      10.98%
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   Greg P. Lambrecht                       363,708(2)            24.57       10.76
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   Steven A. Lambrecht                     256,584(2)            17.33        7.59
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   Scott I. Lambrecht                       86,250(2)             5.83        2.55
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   James B. Stanley                         26,250                1.77            (3)
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   William L. Anthony                       20,048(1)             1.34            (3)
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
    Common   David S. Hodges                          19,048(1)             1.27            (3)
             15651 N. 83rd Way #3
             Scottsdale, AZ 85260
- -------------------------------------------------------------------------------------------------
    Common   All Officers and Directors            1,143,096(1)(2)         75.27%      33.44%
             as a group (8 persons)
- ------------
(1) Includes  shares which may be acquired by the exercise of warrants within 60
    days  as  follows:  William  L.  Anthony,  19,048  shares,  David S. Hodges,
    19,048  shares.  Excludes  options  held by William L. Anthony and Robert H.
    Manschot  to  purchase  156,250 shares and 5,000 shares, respectively, which
    are not exercisable until 1 year after the date of this prospectus.
(2) Steven  A.  Lambrecht  is the brother of Greg P. Lambrecht and the father of
    Corey   A.  Lambrecht  and  Scott  I.  Lambrecht.  Each  of  the  Lambrechts
    disclaims any beneficial interest in the shares held by the others.
(3) Less than 1%.
</TABLE>
    
     Shareholders  and  Voting  Agreement.  On  January  1,  1997,  PCI  and the
following  shareholders  entered a Shareholders  and Voting  Agreement:  Greg P.
Lambrecht,  Colin A. Jones,  Greg S. Barton,  Dan C. Goldman and Pat  Quadrelli.
Between January 9 and 11, 1997, the following persons also agreed to be bound by
the agreement:  Scott I.  Lambrecht,  Peter G.  Charleston,  Mike Rocha,  Murphy
Pierson, Lorraine Shelley, Steven A. Lambrecht,  Corey A. Lambrecht and James B.
Stanley. On May 31, 1997, the agreement was terminated by a majority vote of the
board of directors  and a majority vote of the total  outstanding  shares of PCI
according  to  a  provision  of  the  agreement   which  allowed  for  voluntary
termination  by that means.  Among other terms,  the  agreement (i) required the
offer of the parties'  shares to the other parties to the agreement or PCI prior
to offering  such shares to a third  party,  (ii)  required  parties to maintain
confidentiality of PCI confidential information, (iii) restricted any party from
competing  with PCI at any time the party held PCI shares,  and (iv) contained a
voting  agreement  to break a deadlock  between an even number of  directors  by
electing (an)  additional  director(s).  Although the  agreement  stated that it
would not apply to publicly  registered  shares, the agreement was terminated to
avoid any potential  restriction  on PCI, as a party to the  agreement,  in this
offering and to simplify legal and transfer agent  procedures  regarding  future
transfers of restricted shares.
                                       51
<PAGE>
                               INTERIM FINANCING

   
     Bridge  Financing  and Bridge  Warrants.  Between  March and June 1997,  10
accredited investors loaned PCI a total amount of $1,000,000 bridge financing in
cash or conversion of prior debt of CAN-AM.  The  Underwriter's  Representative,
W.B. McKee Securities,  Inc., was PCI's consultant for the bridge financing.  In
return for their loans, the bridge investors received  promissory notes from PCI
and bridge warrants to purchase 361,906 shares of PCI Common Stock at 50% of the
offering  price or 2.625.  The bridge  warrants held by William B. McKee entitle
him to purchase 19,048 shares at the offering price.
    

     The following sets forth the names of the bridge  investors,  the amount of
their cash investment or the value of other  consideration  given, the number of
shares of Common  Stock  that they are  entitled  to  purchase  under the bridge
warrants,  and the percentage of their beneficial ownership before and after the
offering:
<TABLE>
   
<CAPTION>
                                                             Number of          Percent          Percent
                                                            Common Shares        Owned            Owned
                                            Loan            Entitled to        Prior to           After
              Name                         Amount             Purchase         Offering         Offering
- -----------------------------------   -------------------   ---------------   --------------   --------------
<S>                                    <C>                       <C>              <C>              <C>
Walter Adrushenko   ...............    $      50,000             19,048             1.27               (6)
William L. Anthony(1)  ............    $      50,000             19,048             1.34(5)            (6)
Greg S. Barton   ..................    $     100,000(4)          38,095             7.45(5)        3.31(5)
Mary A. Davis    ..................    $     100,000             38,095             2.51           1.11
David S. Hodges(1)  ...............    $      50,000             19,048             1.27               (6)
Anthony Holden   ..................    $      50,000             19,048             1.27               (6)
William B. McKee(2)    ............    $      50,000             19,048             1.27               (6)
Life of Boston Insurance Company(3)    $     250,000             95,238             7.31(5)        3.32(5)
Lincoln Heritage Life Insurance
 Company(3)   .....................    $     250,000             95,238            12.60(5)        5.89(5)
Martin B. Perlman   ...............    $      50,000             19,048             1.27               (6)
                                       --------------           --------
   Totals:    .....................    $   1,000,000            380,954

- ------------
(1) Messrs.  Anthony  and  Hodges  are  directors  and  consultants  to PCI. See
    "Management."
(2) Principal  of W.B. McKee Securities, Inc., the Underwriter's Representative.
(3) Beneficially owned and controlled by the Londen Insurance Group.
(4) Conversion  of  $100,000  debt  of  CAN-AM,  valued  by  PCI  as  a $100,000
    investment. See "Certain Transactions."
(5) Includes  other  beneficial  holdings of such persons as follows: William L.
    Anthony,  1,000,  Greg  S. Barton, 75,000, Life of Boston Insurance Company,
    20,000, Lincoln Heritage Life Insurance Company, 115,238.
(6) Less than 1%.
</TABLE>

     The  bridge  notes  accrue 8% annual  interest  until  the  closing  of the
offering under this prospectus. After the offering closes, the bridge notes bear
interest at 16%.  The bridge notes are due on the earlier of the closing of this
offering or six months from issuance. If not paid within one year from issuance,
the bridge notes  convert into new one year notes  amortized  over four quaterly
payments.  PCI  intends  to repay  the  bridge  notes  using  proceeds  from the
offering.
    
     Proceeds from the bridge financing were used to purchase  cigars,  humidors
and related items and capital equipment and pay salaries,  business expenses and
office costs, and professional and consulting fees.
   
     Sales By Warrant  Holders.  The  holders of the bridge  warrants,  have the
right to exercise  those  warrants on or after the first day that our shares are
traded. However, the holders of the warrants to purchase all 380,954 shares have
agreed that if they  exercise  the  warrants  they will not sell the  underlying
shares for 12 months from the date of this prospectus,  subject to regulatory or
exchange   modification   or  approval,   without  the  prior  approval  of  the
Underwriter's  Representative.  From the end of the 12-month  period and for the
remainder of the exercise period of the warrants,
    
                                       52
<PAGE>
   
we   must   include  the  shares  underlying  the  warrants  in  any  subsequent
registration  statement  we file for any sale of our Common Stock or the warrant
holders  may  demand  that  we register the shares underlying the warrants. This
potential  resale of the shares underlying the warrants would occur at some date
between one and five years from the completion of this offering.

     PCI will not receive any proceeds from the resale of the shares  underlying
the  bridge  warrants.  Shares  could be sold from time to time in  transactions
(which  may  include  block  transactions  by or for the  account  of the bridge
warrant  holders)  in the  over-the-counter  market,  on any market in which PCI
shares are  traded,  including  the Nasdaq  SmallCap  Market,  the Boston  Stock
Exchange  or in  negotiated  transactions,  a  combination  of such  methods  or
otherwise.  Sales may be made at fixed  prices  which may be changed,  at market
prices  or  in  negotiated  transactions,  a  combination  of  such  methods  or
otherwise, and shares may be transferred by gift.

     Under applicable SEC rules and  regulations,  namely Rule 102 of Regulation
M, any person  engaged  in the  distribution  of shares  may not  simultaneously
engage in  market-making  activities  in our  securities  during the  applicable
"cooling-off"  period  (which runs from at least one and possibly  five business
days  before  the  beginning  of  the   distribution  and  continues  until  the
distribution  is over).  This means  that if we offer more  shares of our Common
Stock to the public at some future date, and the  underwriters of the subsequent
offering are also  distributing the shares  underlying the bridge warrants,  the
underwriters  will  not be  able to  make a  market  in our  shares  during  the
applicable  restrictive  period.  For two years following the completion of this
offering, the Underwriter's Representative in this offering has a right of first
refusal to participate as underwriter, co-underwriter or placement agent for any
public or private offering of our securities.  However, the underwriters in this
offering  have not agreed to and are not  obligated to act as  broker-dealer  in
resales of the shares  underlying the warrants and the selling  shareholders may
be  required,  and in the event the  underwriter  in the  delayed  offering is a
market-maker,  will likely be required,  to sell such securities through another
broker-dealer.  In  addition,  each selling  shareholder  will be subject to the
applicable  provisions  of the  Exchange  Act  and  the  rules  and  regulations
thereunder,  including  Rule 102 of  Regulation M, which may limit the timing of
the purchases and sales of shares of PCI's securities by such persons.

     The selling  shareholders and broker-dealers,  if any, acting in connection
with any sale of shares underlying warrants might be deemed to be "underwriters"
within the meaning of Section  2(11) of the  Securities  Act and any  commission
received by them and any profit on the resale of the securities  might be deemed
to be underwriting discount and commissions under the Securities Act.

     We  have   informed   the   holders  of  the  bridge   warrants   that  the
anti-manipulative  rules under the  Securities  Exchange Act of 1934,  including
Regulation  M, may apply to their sales in the market in any  offering of shares
underlying warrants. PCI has also informed the holders of the bridge warrants of
the need for  delivery  of copies of a current  prospectus  prior to any sale of
their  underlying  shares.  PCI is unable to  predict  what  effect  the sale of
underlying  shares may have on the then  prevailing  market  price of PCI Common
Stock.
    
                                       53
<PAGE>
                           DESCRIPTION OF SECURITIES

     General.  PCI is authorized to issue 10,000,000  shares of Common Stock, no
par value.

   
     Stock Split. On May 31, 1997,  PCI's  shareholders  unanimously  approved a
three-for-one   forward  stock  split  ("3:1  Stock  Split").  Each  issued  and
outstanding  share of PCI's  Common  Stock was  reclassified  as three shares of
Common  Stock,  no par value.  The 3:1 Stock  Split did not affect the number of
shares of Common  Stock  which may be  acquired  by the  holders  of the  bridge
warrants,  because the anti-dilution  provisions of the bridge warrants are only
affected by reclassifications which occur after the date of this prospectus.
    

     Common  Stock.  Holders of Common  Stock are  entitled to one vote for each
share on all matters  submitted to a shareholder  vote.  Holders of Common Stock
are  entitled  to share in all  dividends  that the Board of  Directors,  in its
discretion,  declares from legally  available  funds. In any  liquidation,  each
outstanding share entitles its holder to participate pro rata in the assets that
remain  after  PCI pays  liabilities.  1,480,500  shares  of  Common  Stock  are
currently issued and outstanding, and upon completion of this offering, assuming
the underwriters do not exercise their over-allotment  option,  3,380,500 shares
of Common Stock will be outstanding.

     Shareholders  have no  preemptive  or  other  rights  to  subscribe  for or
purchase  additional  shares of any class of stock or of any other securities of
PCI, nor are there any redemption or sinking fund  provisions that relate to the
Common  Stock.  All  outstanding  shares of Common  Stock  are,  and the  shares
underlying  all  warrants and options will be validly  issued,  fully paid,  and
nonassessable have at the time PCI issues them. 

     Arizona law allows shareholders to cumulate their votes for the election of
directors.  This means that shareholders may multiply the total number of shares
they are  entitled to vote by the total  number of  directors  for whom they are
entitled  to vote,  and may apply  that  product to elect a single  director  or
distribute that product among two or more candidates.  For example, at a meeting
to elect three directors, a stockholder holding 100 voting shares could cast 300
votes for a single candidate,  or could cast any combination totalling 300 votes
for two or  more  candidates.  Arizona's  cumulative  voting  rights  may  allow
shareholders holding a minority of PCI's shares a greater opportunity to elect a
director  even though  management or larger  shareholders  control a substantial
percentage of PCI's shares.
   
     Shares  Eligible  for Future  Sale.  Other than the  outstanding  shares of
Common  Stock  issued  in  this  offering,  all  of  the  presently  issued  and
outstanding  shares of Common Stock are "restricted  securities" as that term is
defined in SEC Rule 144. Rule 144 governs  resales of restricted  securities for
the  account  of  any  person  (other  than  an  issuer),   and  restricted  and
unrestricted  securities  for  the  account  of an  "affiliate"  of the  issuer.
Restricted  securities  generally  include any securities  acquired  directly or
indirectly  from an issuer or its affiliates  which were not issued or sold in a
public offering  registered under the Securities Act. An affiliate of the issuer
is any person who directly or indirectly controls, is controlled by, or is under
common  control with,  the issuer.  PCI's  affiliates may include our directors,
executive  officers and persons directly or indirectly owning 10% or more of our
outstanding  Common Stock.  Under Rule 144,  unregistered  resales of restricted
Common Stock cannot be made until the  restricted  shares have been held for one
year from the later of when the shares were acquired from PCI or an affiliate of
PCI.  Thereafter,  shares of Common  Stock  may be resold  without  registration
subject to Rule 144's volume limitation, aggregation, broker transaction, notice
filing requirements,  and requirements concerning publicly available information
about  PCI (the  "Applicable  Requirements").  Resales  by PCI's  affiliates  of
restricted  and  unrestricted   Common  Stock  are  subject  to  the  Applicable
Requirements.  The volume limitations provide that a person (or persons who must
aggregate their sales) cannot, within any three-month period, sell more than the
greater of (i) one percent of the then outstanding  shares,  or (ii) the average
weekly  reported  trading volume during the four calendar  weeks  preceding each
sale. A person who is not deemed an "affiliate" of PCI and who has  beneficially
owned  shares for at least two years would be entitled to sell such shares under
Rule 144 without regard to the Applicable Requirements.
    
     If a public  market  develops  for  PCI's  Common  Stock,  PCI is unable to
predict the effect that sales made under Rule 144 or other sales may have on the
then prevailing market price of the
                                       54
<PAGE>
Common  Stock.  None  of  the  1,480,500  presently outstanding shares of Common
Stock  will  become eligible for sale under Rule 144 prior to December 31, 1997.
Thereafter,  at  various  times  through March 10, 1998, all 1,480,500 shares of
Common Stock will become eligible for sale pursuant to Rule 144.

   
     In  addition,  certain  of our  affiliates  who  hold  1,480,500  presently
outstanding  shares of Common Stock,  57,144 bridge warrants and 161,250 options
have agreed that they will not sell their  shares,  warrants  and options for 24
months from the date of this prospectus  except for 10% of the shares,  warrants
and options which the agreement releases at 2.5% per quarter in the second year.

     No Prior Market for Shares. Prior to the offering, there has been no public
market for PCI shares.  The offering price for the shares was determined through
negotiations  between us and the W.B.  McKee  Securities,  Inc.,  and may not be
indicative  of the market  price of the shares  after the  offering.  The Nasdaq
SmallCap   Market(SM)  and  the  Boston  Stock  Exchange  are   considering  our
applications  to list our Common  Stock with them and we believe that we will be
able to satisfy and maintain  their current and proposed  entry and  maintenance
standards  when we  complete  this  offering.  If we are unable to  satisfy  the
requirements for continued  listing on Nasdaq or the Boston Stock Exchange,  our
shares will not be traded in those markets.

     In the event our shares are not listed as  contemplated,  trading,  if any,
would be conducted in the over-the-counter market in the so-called "pink sheets"
or the OTC  Bulletin  Board,  established  for  securities  that do not meet the
Nasdaq SmallCap Market(SM) listing requirements.  Consequently, the liquidity of
our  securities  could be impaired,  not only in the number of securities  which
could be bought and sold, but also through delays in the timing of transactions,
reduction in security  analysts' and the news media's coverage of PCI, and lower
prices and larger differences in bid and ask prices for our securities.

     If our securities are not listed on the Nasdaq SmallCap  Market(SM)  and/or
the Boston Stock Exchange,  they may become subject to Rule 15g-9 under the 1934
Act, which imposes  additional  sales practice  requirements  on  broker-dealers
which sell such  securities  to persons  other than  established  customers  and
institutional  accredited  investors.  For transactions  covered by this rule, a
broker-dealer  must make a special  suitability  determination for the purchaser
and have received the purchaser's  written  consent to the transaction  prior to
sale.  Consequently,  the rule may affect the ability of  broker-dealers to sell
our  shares  and may  affect  the  ability  of holders to sell our shares in the
secondary market.
    

     The SEC's regulations define a "penny stock" to be any equity security that
has a market  price less than $5.00 per share or with an exercise  price of less
than  $5.00  per  share,   subject  to  certain  exceptions.   The  penny  stock
restrictions  will not  apply to our  shares if they are  listed  on The  Nasdaq
SmallCap  Market(SM) or the Boston Stock  Exchange and we provide  certain price
and  volume  information  on a current  and  continuing  basis or meet  required
minimum net tangible  assets or average revenue  criteria.  We cannot assure you
that our shares  will  qualify for  exemption  from these  restrictions.  If PCI
shares  were  subject to the penny stock  rules,  the market  liquidity  for the
shares could be severely adversely affected.

Transfer Agent

     The  transfer  agent  ("Transfer  Agent") for the Common  Stock and warrant
agent for the  underwriter  warrants  is American  Securities  Transfer & Trust,
Inc.,  1825 Lawrence  Street,  Suite 444,  Denver,  Colorado  80202-1817,  (303)
298-5370.

                                 DIVIDEND POLICY

     PCI has never declared or paid a cash dividend on its shares.  We currently
intend to retain any earnings to fund the development and growth of our business
and we do not anticipate  paying any cash dividends in the  foreseeable  future.
PCI's Board of Directors will determine whether to pay cash dividends based upon
our results of operations, cash flows, financial condition and liquidity.
                                       55
<PAGE>
                                 UNDERWRITING

     CERTAIN PERSONS WHO PARTICIPATE IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE,  MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE SHARES, INCLUDING
PURCHASES OF SHARES TO MAINTAIN  THEIR MARKET PRICE,  PURCHASES TO COVER SOME OR
ALL OF THE  UNDERWRITERS'  SHORT  POSITION IN THE SHARES AND THE  IMPOSITION  OF
PENALTY BIDS. See "Plan of Distribution."

   
     Subject to the terms and  conditions  of the  Underwriting  Agreement,  the
underwriters  named  below  have  severally  agreed  to  purchase  from  PCI the
following number of shares set forth opposite their names at the public offering
price,  less the  underwriting  discounts and commissions set forth on the cover
page of this prospectus:
    


                       Underwriter                    Number of Shares
         ------------------------------------------   -----------------
         W.B. McKee Securities, Inc.   ............         950,000
         Kashner Davidson Securities Corp.   ......         950,000
                                                          ----------
             Total    .............................       1,900,000
                                                          ==========

     The   Underwriting   Agreement   provides  that  the   obligations  of  the
underwriters  are  subject  to  certain   conditions   precedent  and  that  the
underwriters  will  purchase all shares  offered in this  offering if any of the
shares are purchased.

     W.B. McKee  Securities,  Inc. as underwriter's  representative  advised PCI
that the underwriters will offer the shares they purchase directly to the public
at the  offering  price on the  cover  page of this  prospectus  and to  certain
dealers at a price that represents a concession of $.2625 per Share, or 5.0% per
Share. The underwriter's  representative  also advised PCI that it will not sell
any of the shares to accounts over which it exercises  discretionary  authority,
but that  certain  dealers may do so. After the initial  public  offering of the
shares, the underwriters may change the offering price and the selling terms.

   
     We granted  the  underwriter's  representative  an  over-allotment  option,
exercisable  not  later  than 45 days  after  the  date of this  prospectus,  to
purchase up to 285,000  shares (equal to 15% of the number of shares sold in the
offering),  at the public offering price,  less the  underwriting  discounts and
commissions listed on the cover page of this prospectus,  solely for the purpose
of covering any over-allotments.
    

     We agreed to pay the underwriter's representative a non-accountable expense
allowance  of 3% of the  offering  proceeds  from  the  sale of the  shares.  We
estimated the expense  allowance at $299,250,  $25,000 of which has already been
paid,   or  $344,138  if  the   underwriter's   representative   exercises   the
over-allotment option.

   
     At the  closing  of this  offering,  PCI  will  sell  to the  underwriter's
representative,  at a price of $.01 each,  representative's warrants to purchase
up to 170,952 shares.  Each  representative's  warrant will be exercisable for a
four-year  period,  commencing one year from the date of this prospectus,  at an
exercise  price equal to $8.40 per share (160% of the public  offering  price of
the  shares).  We will  issue one share of Common  Stock upon  exercise  of each
representative's   warrant.   The   representative's   warrants   will   contain
anti-dilution   provisions   providing  for   appropriate   adjustments  in  any
recapitalization,  reclassification,  stock  dividend,  stock  split or  similar
transaction   by  PCI.  The   representative's   warrants  do  not  entitle  the
representative  to any rights as a  shareholder  of PCI until the  underwriter's
representative  exercises  them.  The  representative's  warrants  may  only  be
transferred to officers and directors of the  underwriter's  representative  who
are also shareholders of the underwriter's representative.
    

     For the exercise period of the representative's warrant, the holder(s) will
have the  opportunity  to profit  from a rise in the market  value of the Common
Stock,  which will dilute the interest of the other PCI shareholders.  We expect
that the holder(s) of the representative's warrants will exercise them at
                                       56
<PAGE>
a  time  when  PCI  would,  in  all likelihood, be able to obtain any capital it
needs  from  an offering of its unissued Common Stock on terms more favorable to
PCI  than  the terms in the representative's warrant, which may adversely affect
the terms on which PCI can obtain additional financing.

     We have granted  certain demand and piggyback  registration  rights for the
Common Stock underlying the representative's  warrants.  On one occasion, at the
underwriter's  representative's request, at any time during the five-year period
commencing one year after the date of this prospectus, PCI will prepare and file
a post-effective  amendment or new registration statement permitting the sale of
the  representative's  warrants  and/or  underlying  securities and use its best
efforts to keep the  registration  statement  effective under the Securities Act
for a nine-month  period  following the effective date. We will bear the cost of
that amendment or registration statement.  Also, if PCI files an equity offering
registration statement under the Securities Act at any time during the five-year
period   following   the  date  of  this   prospectus,   the   holders   of  the
representative's   warrants  or  underlying  securities  will  include  in  such
registration  statement all or part of the underlying  securities at the request
of the holders.

     PCI, any selling security holders and the underwriter's representative have
agreed to indemnify each other against  certain  liabilities in connection  with
the Registration Statement,  including liabilities under the Securities Act. The
indemnification  is limited or unavailable in certain  circumstances,  including
where legally unavailable.

     All of the present  shareholders  of PCI have agreed not to offer,  sell or
otherwise  dispose  of all of their  outstanding  Common  Stock or Common  Stock
issuable upon exercise of options for a period of 18 months after  completion of
this offering  without prior consent of the  underwriter's  representative.  See
"Principal Shareholders."

   
     Upon closing of the  Offering,  the  Representative  will have the right to
select one member of the Board of Directors  to serve for a five year term.  PCI
does not currently maintain key-man life insurance on any of its employees,  but
the  terms  of our  agreement  with  the  underwriters  require  us to  maintain
$1,000,000 in key-man life insurance on Steven A. Lambrecht at least until March
31, 2002.
    

     The  previous   paragraphs  are  a  brief  summary  of  the  terms  of  the
Underwriting Agreement and is not complete. A copy of the Underwriting Agreement
is on file  with  the  SEC as an  exhibit  to the  registration  statement.  See
"Available Information."

                              PLAN OF DISTRIBUTION
   

     In connection with this offering certain underwriters may engage in passive
market making  transactions  in the shares on NASDAQ in accordance with Rule 103
of Regulation M.
    

     In connection with this offering,  the underwriters'  selling group members
(if any) and  their  respective  affiliates  may  engage  in  transactions  that
stabilize,  maintain or otherwise  affect the market price of our shares.  These
transactions  may include  stabilization  transactions  permitted by Rule 104 of
Regulation  M, under which  persons may bid for or purchase  shares to stabilize
its market price.  The underwriters may also create a "short position" for their
own account by selling  more shares in the offering  than they are  committed to
purchase,  and in that case they may  purchase  shares in the open market  after
this offering is completed to cover all or a part of their short  position.  The
underwriters'  representative  may also  cover all or a portion  of their  short
position,  up to 285,000  shares,  by  exercising  their  over-allotment  option
described  above  and  on  the  cover  of  this  prospectus.  Also,  W.B.  McKee
Securities,  Inc., on behalf of the  underwriters,  may impose  "penalty  bids,"
under contractual  arrangements with the underwriters,  that allow it to reclaim
from an underwriter (or dealer  participating  in this offering) for the account
of the  other  underwriters,  the  selling  concession  on the  shares  that the
underwriters  distribute in the offering but later purchase for their account in
the open market.  Any of these transactions may maintain the price of the shares
at a higher  level than the level which the shares might  otherwise  bear in the
open market.  None of these  transactions is required,  and if the underwriters,
selling agents or others engage in the  transactions,  they may also stop at any
time.
                                       57
<PAGE>
                                 LEGAL MATTERS

   
     Titus,  Brueckner & Berry,  P.C., 7373 North  Scottsdale  Road,  Scottsdale
Centre,  Suite B-252,  Scottsdale,  Arizona  85253,  counsel for PCI, have given
their opinion that the shares of Common Stock offered in this  Prospectus  will,
when sold, be legally issued, fully paid and nonassessable.  Streich Lang, P.A.,
Renaissance  One,  Two  North  Central  Avenue,  Phoenix,   Arizona  85004,  has
represented the underwriter's representative in connection with this Offering.

                                    EXPERTS

     The  financial  statements  of PCI  included in this  prospectus  have been
audited by Semple & Cooper, LLP,  independent  certified public accountants,  as
stated in their report which immediately precedes the financial  statements.  We
include the financial  statements in reliance on Semple & Cooper,  LLP's report,
which was given on that firm's authority as experts in accounting and auditing.
 
<TABLE>
                                   GLOSSARY
<S>                          <C>
Bridge warrants              Warrants to purchase shares of PCI's Common Stock at 50% of the
                             offering price, except that the exercise price for William B. McKee's
                             warrants is $5.25.

Bridge financing             Interim financing of $1,000,000 from nine investors between March
                             and June 1997; Investors received promissory notes for the amount
                             of their investment and warrants to purchase shares of PCI's
                             Common Stock.

CAN-AM                       CAN-AM International Investments Corp., a British Columbia
                             (Canada) corporation and wholly-owned subsidiary of PCI. All of
                             PCI's Canadian cigar operations are conducted through CAN-AM.

EPA                          The U.S. Environmental Protection Agency.

Exchange Act                 The Securities Exchange Act of 1934, as amended.

FDA                          The U.S. Food and Drug Administration.

FTC                          The Federal Trade Commission.

J&M                          J&M Wholesale, Ltd., a British Columbia (Canada) corporation
                             wholly-owned and controlled by Colin A. Jones. Mr. Jones is an
                             officer and director of CAN-AM and an officer, director and controlling
                             shareholder of PCI.

Master agreement             A form retailer or regional distribution agreement that we negotiated
                             with a major convenience store chain, which is approved for use by
                             retail stores or regional distribution centers within the chain, but
                             which must be accepted by each individual store or distribution
                             region which wishes to participate in the PCI Cigar Program.

Merchandising                Full-service, in-store support of a retail location including cleaning,
                             supplying and maintaining the humidor, rotating stock and providing
                             training to store management and personnel.

NACS                         National Association of Convenience Stores.

Nasdaq SmallCap Market(SM)   An interdealer quotation system for smaller companies operated by
                             Nasdaq.

Nasdaq                       The National Automated Dealer Quotation System operated by The
                             Nasdaq Stock Market, Inc.
    
                                       58
<PAGE>
   
Offering price                 The price per share printed on the cover of this prospectus.

Offering                       Our initial public offering of its shares under this prospectus and
                               registered under its registration statement.

Over-allotment option          Options that we have granted to the underwriter, exercisable for 45
                               days from the date of this Prospectus, to purchase up to an
                               additional 285,000 shares to cover excess allotments to participants.

PCI                            Premium Cigars International, Ltd.

PCI Cigar Program              Our cigar distribution program, including premium and mass market
                               cigars, humidors, service, training and sales.

Prospectus                     This document.

Registration statement         Our registration statement on Form SB-2 filed with the SEC as of the
                               date of this prospectus, which includes exhibits and other information
                               that is not included in this prospectus.

Representative's warrants      Warrants to purchase 170,952 Shares exercisable at 160% of the
                               Offering Price; issued to the underwriters as additional compensation.

Rose Hearts                    Rose Hearts, Inc, a Washington corporation that is wholly-owned and
                               controlled by Greg P. Lambrecht, who is an officer and director of
                               CAN-AM and an officer and controlling shareholder of PCI.

SEC                            The Securities and Exchange Commission.

Securities Act                 The Securities Act of 1933, as amended.

Shares                         Shares of PCI's Common Stock, no par value.

3:1 stock split                A 3:1 forward split of PCI's shares approved by PCI's shareholders
                               on May 31, 1997.

Transfer agent and warrant     American Securities Transfer & Trust, Inc.
 agent

Underwriters                   W.B. McKee Securities, Inc., Kashner Davidson Securities Corp. and
                               others who may be named in a syndicate of co-underwriters.

Underwriter's representative   W.B. McKee Securities, Inc.

Underwriting discount          Compensation to the underwriter's representative in the form of a
                               10% discount of underwriter's representative's purchase price from
                               the offering price.

"We"                           Premium Cigars International, Ltd.
</TABLE>
    
                            ADDITIONAL INFORMATION

   
     We filed a registration statement with the SEC on Form SB-2 relating to the
shares offered in this  prospectus.  This prospectus does not contain all of the
information  included in the  registration  statement.  For further  information
about  PCI and the  shares  we are  offering  in this  prospectus,  refer to the
registration  statement  and  its  exhibits.  The  statements  we  make  in this
prospectus  regarding  the  content  of  any  contract  or  other  document  are
necessarily not complete,  and you may examine the copy of the contract or other
document  that we filed as an exhibit  to the  registration  statement.  All our
statements  about those  contracts  or other  documents  are  qualified in their
entirety by referring  you to the exhibits to the  registration  statement.  See
"Where You Can Get More Information."
    
                                       59
<PAGE>
                       THIS PAGE INTENTIONALLY LEFT BLANK
<PAGE>

   
                       CONSOLIDATED FINANCIAL STATEMENTS

Index to Consolidated Financial Statements

Independent Auditor's Report  .................................... F-2
Consolidated Balance Sheets   .................................... F-3
Consolidated Statements of Operations  ........................... F-4
Consolidated Statements of Changes in Stockholders' Equity  ...... F-5
Consolidated Statements of Cash Flows  ........................... F-6
Notes to Consolidated Financial Statements   ..................... F-7
    
                                       F-1
<PAGE>
                         INDEPENDENT AUDITORS' REPORT


To The Board of Directors of
Premium Cigars International, Ltd.

We  have  audited  the accompanying consolidated balance sheet of Premium Cigars
International,  Ltd.  and  Subsidiary  as  of  March  31,  1997, and the related
consolidated  statements  of  operations,  changes  in stockholders' equity, and
cash  flows  for  the  period  from  the date of inception, June 1, 1996 through
March  31,  1997. These consolidated financial statements are the responsibility
of  the  Company's  management.  Our  responsibility is to express an opinion on
these consolidated financial statements based on our audit.

We   conducted   our  audit  in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable  assurance  about  whether  the consolidated financial statements are
free  of  material  misstatement.  An audit includes examining, on a test basis,
evidence  supporting the amounts and disclosures in the financial statements. An
audit  also  includes  assessing  the accounting principles used and significant
estimates  made  by  management,  as well as evaluating the overall consolidated
financial   statement  presentation.  We  believe  that  our  audit  provides  a
reasonable basis for our opinion.

In  our opinion, the consolidated financial statements referred to above present
fairly,  in  all  material  respects,  the  financial position of Premium Cigars
International,  Ltd. and Subsidiary as of March 31, 1997, and the results of its
operations,  changes  in stockholders' equity, and its cash flows for the period
from  the  date of inception, June 1, 1996 through March 31, 1997, in conformity
with generally accepted accounting principles.



Semple & Cooper, L.L.P.

Phoenix, Arizona
June 18, 1997
                                      F-2
<PAGE>
   
               PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                          CONSOLIDATED BALANCE SHEETS



                                     ASSETS

<TABLE>
<CAPTION>
                                                           March 31,     June 30,
                                                             1997          1997
                                                           -----------   ------------
                                                                         (Unaudited)
<S>                                                        <C>           <C>
Current Assets:
   Cash and cash equivalents (Note 1)    ...............   $  58,018     $   26,424
   Accounts receivable (Notes 1 and 2)
    -- trade  ..........................................      64,300        267,575
    -- related parties    ..............................     158,497        163,119
   Inventory (Notes 1 and 3)    ........................     126,337         94,853
   Other current assets   ..............................      15,607        103,718
                                                           ----------    -----------
      Total Current Assets   ...........................     422,759        655,689
                                                           ----------    -----------
Property and Equipment, Net (Notes 1 and 4)    .........      23,055        102,317
                                                           ----------    -----------
Other Assets:
   Humidors, net (Note 1)    ...........................      60,486        223,882
   Notes receivable -- related parties (Note 2)   ......      86,225         98,579
   Organizational costs, net (Note 1)    ...............      32,386         38,782
   Deferred costs (Notes 1 and 5)  .....................      53,550        292,953
                                                           ----------    -----------
                                                             232,647        654,196
                                                           ----------    -----------
                                                           $ 678,461     $1,412,202
                                                           ==========    ===========
                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
   Notes payable (Note 5)   ...........................   $   50,000       $        0
   Notes payable -- related parties, current portion
    (Note 2)    .......................................       19,641           19,641
   Accounts payable -- trade   ........................      109,254          179,260
   Accrued expenses
    -- tobacco taxes  .................................      100,333          114,670
    -- other    .......................................       70,700           97,267
                                                          ----------       ----------
      Total Current Liabilities   .....................      349,928          410,838
                                                          ----------       ----------
Long-Term Liabilities:
   Notes payable, long-term portion (Note 5)  .........          --         1,000,000
   Notes payable -- related parties, long-term portion
    (Note 2)    .......................................      110,000              --
                                                          ----------       ----------
                                                             110,000        1,000,000
                                                          ----------       ----------
Commitments: (Notes 2 and 7)   ........................          --               --
                                                          ----------       ----------
Stockholders' Equity: (Note 8)
   Common stock -- no par value, 10,000,000 shares
    authorized, 1,480,500 shares issued and outstanding
    as of March 31, 1997 and June 30, 1997 (unaudited),
    respectively   ....................................      419,675          524,675
   Accumulated deficit   ..............................     (201,142)        (523,311)
                                                          ----------       ----------
Total Stockholders' Equity  ...........................      218,533            1,364
                                                          ----------       ----------
  Total Liabilities and Stockholders' Equity  .........   $  678,461       $1,412,202
                                                          ==========       ==========

                  The Accompanying Notes are an Integral Part
                    of the Consolidated Financial Statements
    
</TABLE>
                                       F-3
<PAGE>
   
               PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                  For The Period From The Date of Inception,
                    June 1, 1996 Through March 31, 1997 and
          For The Three Month Period Ended June 30, 1997 (Unaudited)
<TABLE>
<CAPTION>
                                                          Inception        Three Month
                                                           Through         Period Ended
                                                          March 31,         June 30,
                                                             1997             1997
                                                         ---------------   -------------
                                                                           (Unaudited)
<S>                                                       <C>               <C>
Net Sales   ..........................................    $   845,571       $  628,180
Cost of Sales  .......................................        643,790          481,677
                                                          -----------       ----------
Gross Profit   .......................................        201,781          146,503
Selling, General and Administrative    ...............        323,776          327,439
Stock Based Compensation   ...........................         57,625          110,000
                                                          -----------       ----------
Loss from Operations    ..............................       (179,620)        (290,936)
                                                          -----------       ----------
Other Income (Expense):
   Interest Expense  .................................        (21,292)         (32,508)
   Other    ..........................................            963            1,080
   Foreign currency transaction gain (loss)  .........         (1,193)             195
                                                          -----------       ----------
                                                              (21,522)         (31,233)
                                                          -----------       ----------
Net Loss    ..........................................    $  (201,142)      $ (322,169)
                                                          ===========       ==========
Loss per Share (Note 1)    ...........................    $      (.14)      $     (.22)
                                                          ===========       ==========
Weighted Average Number of Shares Outstanding   ......      1,480,500        1,480,500
                                                          ===========       ==========

                  The Accompanying Notes are an Integral Part
                    of the Consolidated Financial Statements
</TABLE>
    
                                      F-4
<PAGE>
   
               PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
          CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
                  For The Period From The Date of Inception,
                    June 1, 1996 Through March 31, 1997 and
          For the Three Month Period Ended June 30, 1997 (Unaudited)
<TABLE>
<CAPTION>
                                                                                              
                                         Common Stock                                         Total
                                   ------------------------   Accumulated     Treasury     Stockholders'
                                    Shares       Amount          Deficit        Stock         Equity
                                   -----------   ----------   -------------   ----------   --------------
<S>                                <C>             <C>         <C>            <C>           <C>
Balance, June 1, 1996    .........      --         $    --     $      --      $   --        $      --
Shares issued for cash   ......... 1,433,400        362,050           --          --           362,050
Shares issued for services  ......    47,100         57,625           --          --            57,625
Net loss  ........................      --              --       (201,142)        --          (201,142)
                                   ---------      ---------    ----------     --------      ----------
Balance, March 31, 1997  ......... 1,480,500        419,675      (201,142)        --           218,533
                                   ---------      ---------    ----------     --------      ----------
Purchase of treasury stock  ......   (15,000)           --            --       (5,000)          (5,000)
Shares issued for services  ......    15,000         32,500           --        5,000           37,500
Additional compensation recorded
 on private transactions    ......      --           72,500           --          --            72,500
Net loss for the three month
 period ended June 30, 1997
 (unaudited)    ..................      --              --       (322,169)        --          (322,169)
                                   ---------      ---------    ----------     --------      ----------
Balance, June 30, 1997   ......... 1,480,500       $524,675    $ (523,311)    $   --        $    1,364
                                   =========      =========    ==========     ========      ==========

                  The Accompanying Notes are an Integral Part
                    of the Consolidated Financial Statements
    
</TABLE>
                                       F-5
<PAGE>
   
               PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                  For The Period From The Date of Inception,
                    June 1, 1996 Through March 31, 1997 and
           For the Three Month Period Ended June 30, 1997 (Unaudited)
<TABLE>
<CAPTION>
                                                                     Inception       Three Month
                                                                      Through        Period Ended
                                                                     March 31,        June 30,
                                                                       1997             1997
                                                                    --------------   -------------
                                                                                     (Unaudited)
<S>                                                                  <C>              <C>
Increase (Decrease) in Cash and Cash Equivalents:
Cash flows from operating activities:
   Cash received from customers    ..............................    $  782,234       $  425,985
   Cash paid to suppliers and employees  ........................      (827,701)        (744,129)
   Interest paid    .............................................       (21,292)         (25,008)
                                                                     ----------       ----------
     Net cash used for operating activities    ..................       (66,759)        (343,152)
                                                                     ----------       ----------
Cash flows from investing activities:
   Purchase of property and equipment    ........................       (23,302)         (81,074)
   Purchase of humidors   .......................................       (71,451)        (174,960)
   Disbursements for notes receivable -- related parties   ......       (86,225)         (12,354)
   Organizational costs   .......................................       (32,386)          (8,151)
   Deferred offering costs   ....................................       (53,550)        (156,903)
                                                                     ----------       ----------
     Net cash used by investing activities  .....................      (266,914)        (433,442)
                                                                     ----------       ----------
Cash flows from financing activities:
   Proceeds from notes payable  .................................        50,000          810,000
   Repayment of notes payable   .................................           --           (50,000)
   Proceeds from note payable -- related party    ...............       129,641              --
   Repayment of notes payable -- related party    ...............           --           (10,000)
   Proceeds from issuance of common stock   .....................       212,050              --
   Purchase of treasury stock   .................................           --            (5,000)
                                                                     ----------       ----------
     Net cash provided by financing activities    ...............       391,691          745,000
                                                                     ----------       ----------
Net increase (decrease) in cash and cash equivalents    .........        58,018          (31,594)
Cash and cash equivalents at beginning of period                            --            58,018
                                                                     ----------       ----------
Cash and cash equivalents at end of period  .....................    $   58,018       $   26,424
                                                                     ==========       ==========
Reconciliation of Net Loss to Net Cash used for Operating
 Activities:
Net Loss   ......................................................    $ (201,142)      $ (322,169)
                                                                     ----------       ----------
Adjustments to reconcile net loss to net cash used for
 operating activities:
   Depreciation and amortization   ..............................        11,212           15,131
   Stock issued for services and compensation  ..................        57,625          110,000
   Amortization of deferred loan fees    ........................           --             7,500

Changes in Assets and Liabilities:
   Accounts receivable
     -- trade    ................................................       (64,300)        (203,275)
     -- related parties   .......................................        (8,497)          (4,622)
   Inventory  ...................................................      (126,337)          31,484
   Other current assets   .......................................       (15,607)         (88,111)
   Accounts payable -- trade    .................................       109,254           70,006
   Accrued expenses
     -- tobacco taxes  ..........................................       100,333           14,337
     -- other    ................................................        70,700           26,567
                                                                     ----------       ----------
                                                                        134,383          (20,983)
                                                                     ----------       ----------
   Net cash used for operating activities   .....................    $  (66,759)      $ (343,152)
                                                                     ==========       ==========

                  The Accompanying Notes are an Integral Part
                    of the Consolidated Financial Statements
    
</TABLE>
                                       F-6
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.   Summary of Significant Accounting Policies, Nature of Operations and Use of
     Estimates:

     Nature of Operations:

   
     Premium  Cigars  International,  Ltd.  (the  "Company")  is  a  Corporation
     organized  under the laws of the State of Arizona  on  December  16,  1996.
     CAN-AM  International   Investments  Corp.  (CAN-AM),  a  British  Columbia
     Canadian  corporation,  was  incorporated  on June 20,  1996.  The  Company
     acquired all of the  outstanding  stock of CAN-AM on December 31, 1996. The
     principal  business  purpose of the Company is the  distribution of premium
     cigars using countertop humidors in convenience stores,  grocery stores and
     other retail outlet markets.  The Company conducts business  throughout the
     United States.  The Company's  wholly-owned  subsidiary,  CAN-AM,  operates
     in five Canadian Provinces.  The Company has elected a March 31 fiscal year
     end.
    

     Significant Transactions:

     Prior to January 1, 1997,  CAN-AM  acquired  all existing  cigar  accounts,
     cigar  related  inventory,  humidors,  other  assets and the related  trade
     accounts  payable and tobaco tax liabilities  from J&M Wholesale,  Ltd. and
     Rose  Hearts,   Inc.  These   corporations  were  owned  by  the  principal
     stockholders of Premium Cigars International,  Ltd. As all acquisitions and
     account  purchases were  consummated  within a controlled  group, the cigar
     operations of J&M Wholesale, Ltd. and Rose Hearts, Inc. are included in the
     accompanying  financial  statements  from the date of commencement of cigar
     sales, June 1, 1996.

     Principles of Consolidation:

     The  consolidated  financial  statements  include  the  activity of Premium
     Cigars  International,  Ltd.,  together with its  wholly-owned  subsidiary,
     CAN-AM, and its predecessors cigar related activity of J&M Wholesale,  Ltd.
     and Rose  Hearts,  Inc.  The  activity  of CAN-AM and its  predecessors  is
     included  in  the  consolidated  financial  statements  from  the  date  of
     commencement   of  cigar   operations,   June  1,  1996.  All   significant
     intercompany accounts and transactions have been eliminated.

     Pervasiveness of Estimates:

     The  preparation  of financial  statements  in  conformity  with  generally
     accepted  accounting  principles  requires management to make estimates and
     assumptions that affect the reported amounts of assets, and liabilities and
     disclosure  of  contingent  assets  and  liabilities,  at the  date  of the
     financial  statements,  and the  reported  amounts of revenues and expenses
     during  the  reporting  period.  Actual  results  could  differ  from those
     estimates.

   
     Interim Financial Statements:

     The interim  financial  statement for the three month period ended June 30,
     1997 is unaudited.  In the opinion of management,  such statement  reflects
     all adjustments (consisting only of normal recurring adjustments) necessary
     for a fair  representation  of the  results  of the  interim  periods.  The
     results of  operations  for the three month  period ended June 30, 1997 are
     not necessarily  indicative of the results for the entire year. The interim
     financial  statement  for the period  from the date of  inception,  June 1,
     1996,  through June 30, 1996 is not  presented as there was no  significant
     activity in that period.

     Cash and Cash Equivalents:

     Cash  equivalents  are  considered  to be  all  highly  liquid  investments
     purchased with a maturity of three (3) months or less.
    
                                       F-7
<PAGE>
               PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)

     Accounts Receivable -- Trade:

     Accounts receivable -- trade represents amounts earned but not collected in
     connection with the sale of cigars and cigar accessories.

   
     The  Company  follows the  allowance  method of  recognizing  uncollectible
     accounts receivable.  The allowance method recognizes bad debt expense as a
     percentage of accounts  receivable based on a review of individual accounts
     outstanding.  In the opinion of the  management,  all  accounts  receivable
     outstanding  at March 31,  1997 and June 30,  1997,  are  considered  fully
     collectible  and therefore,  no allowance has been provided for potentially
     uncollectible accounts receivable.
    

     Inventory:

   
     Inventory  quantities and valuation were  determined  based upon a physical
     count,  and pricing of same at March 31, 1997 and June 30, 1997.  Inventory
     is stated at the lower of cost,  first-in,  first-out  method,  or  market.
     Inventory quantities are reviewed for obsolescence periodically.
    

     Property and Equipment:

     Property and equipment are recorded at cost.  Depreciation  is provided for
     on the straight-line method, over the following estimated useful lives.


               Equipment    .................. 5-7 years
               Furniture and fixtures   ...... 5-7 years
   

     Maintenance  and repairs  that neither  materially  add to the value of the
     property  nor  appreciably  prolong  its life are  charged  to  expense  as
     incurred. Betterments or renewals are capitalized when incurred.

     Humidors:

     Humidors are used primarily to display cigars  available for sale at retail
     outlets.  The  humidors  are being  amortized  ratably  over a two (2) year
     period.  For the period from the date of  inception,  June 1, 1996  through
     March 31, 1997,  amortization  expense was $10,965, and $11,564 (unaudited)
     for the three month period ended June 30, 1997.

     Organization Costs:

     Organization  costs consist of costs  incurred in relation to the formation
     of the Corporation and its wholly-owned  subsidiary.  These costs are being
     amortized ratably over five (5) years.
    

     Deferred Costs:

     Deferred costs  primarily  represent  costs incurred in connection with the
     Company's  proposed Initial Public Offering of its common stock and will be
     offset against the proceeds of the offering, or expensed if not successful.
    
     Income Taxes:

     Deferred  income  taxes  are  provided  on an asset and  liability  method,
     whereby  deferred  tax  assets  are  recognized  for  deductible  temporary
     differences and operating loss carryforwards.  Deferred tax liabilities are
     recognized  for  taxable  temporary  differences.  Deferred  tax assets are
     reduced by a valuation allowance when, in the opinion of management,  it is
     more likely than not that some  portion or all of the  deferred  tax assets
     will not be realized.  Deferred tax assets and liabilities are adjusted for
     the effects of changes in tax laws and rates on the date of enactment.
                                       F-8
<PAGE>
               PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)

     Translation of Foreign Currencies:

   
     Account balances and transactions denominated in foreign currencies and the
     accounts of the Corporation's  foreign operations have been translated into
     United States funds, as follows: (i) assets and liabilities at the rates of
     exchange prevailing at the balance sheet date; (ii) revenue and expenses at
     average  exchange rates for the period in which the  transaction  occurred;
     (iii) exchange gains and losses arising from foreign currency  transactions
     are included in the  determination  of net  earnings  for the period;  (iv)
     exchange gains and losses arising from the translation of the Corporation's
     foreign  operations  are deferred  and included as a separate  component of
     stockholders' equity.

     Loss Per Share:

     During the period ended March 31, 1997,  the  Company's  Board of Directors
     approved an Initial Public Offering of its common stock. The Initial Public
     Offering price to the public is $5.25 per share. Pursuant to the Securities
     and Exchange  Commission rules, common stock issued for consideration below
     the $5.25 per share Initial  Public  Offering  price during the twelve (12)
     months prior to filing the  Registration  Statement,  have been included in
     the  weighted  average  number  of  shares   outstanding  for  all  periods
     presented.

     New Accounting Pronouncements:

     Statement of Financial  Accounting  Standards  No. 128,  Earnings per Share
     (SFAS 128). This  pronouncement  provides a different method of calculating
     earnings  per share than is  currently  required  by APB 15,  Earnings  per
     Share.  SFAS 128 provides for the calculation of Basic and Diluted earnings
     per share. Basic earnings per share includes no dilution and is computed by
     dividing income  available to common  shareholders by the weighted  average
     number of common shares  outstanding for the period.  Diluted  earnings per
     share reflects the potential dilution of securities that could share in the
     earnings of an entry  similar to fully  diluted  earnings  per share.  This
     pronouncement  is  effective  for fiscal  years and interim  periods  after
     December 15, 1997;  early  adoption is not  permitted.  The Company has not
     determined the effect, if any, of adoption on its EPS computation(s).

     Statement  of  Financial   Accounting  Standards  No.  129  "Disclosure  of
     Information  about Capital  Structure" (SFAS No. 129) issued by the FASB is
     effective for financial  statements ending after December 15, 1997. The new
     standard reinstates various securities disclosure  requirements  previously
     in effect under Accounting  Principles Board Opinion No. 15, which has been
     superseded  by SFAS No. 128. The Company  does not expect  adoption of SFAS
     No. 129 to have a material  effect,  if any, on its  financial  position or
     results of operations.

     Statements  of  Financial   Accounting   Standards   No.  130,   "Reporting
     Comprehensive  Income"  (SFAS No. 130) issued by the FASB is effective  for
     financial  statements  with fiscal years beginning after December 15, 1997.
     Earlier  application is permitted.  SFAS No. 130 establishes  standards for
     reporting and display of comprehensive  income and its components in a full
     set of general-purpose  financial  statements.  The Company does not expect
     adoption  of  SFAS  No.  130 to have a  material  effect,  if  any,  on its
     financial position or results of operations.
    
                                       F-9
<PAGE>
               PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)

2.   Related Party Transactions:

     Accounts Receivable -- Related Parties:

   
     Accounts  receivable  -- related  parties as of March 31, 1997 and June 30,
     1997 are,  in the  opinion  of  management,  short-term  in nature  and are
     non-interest  bearing.  The receivable  includes  $150,000 of an additional
     capital   contribution   receivable  which  was  remitted  to  the  Company
     subsequent to June 30, 1997.

     Notes Receivable -- Related Parties:

     As of March 31, 1997 and June 30, 1997, notes receivable -- related parties
     are comprised of 8% interest bearing notes from the principal  stockholders
     in the amount of $86,225 and $98,579 (unaudited),  respectively.  The notes
     receivable are due on March 31, 1999.

     Notes Payable -- Related Parties:

     At March 31, 1997 and June 30, 1997,  notes payable related parties consist
     of the following:


                                                        March 31,     June 30,
                                                          1997          1997
                                                      -----------   ------------
                                                                    (Unaudited)
Non-interest bearing note to a stockholder,
 due on demand; unsecured  ........................... $  19,641    $  19,641
36% interest bearing note to a stockholder,
 with monthly interest-only payments, due May, 
 1998; unsecured; converted to bridge financing
 during the three month period ending June 30, 1997 
 (see Note 5)    ...............                        110,000          --
                                                       ---------    ---------
                                                         129,641       19,641
Less: current portion   ..............................   (19,641)     (19,641)
                                                       ---------    ---------
                                                       $ 110,000    $     --
                                                       =========    =========

     For the period from the date of  inception,  June 1, 1996 through March 31,
     1997 and for the three  month  period  ended  June 30,  1997,  the  Company
     incurred  interest  expense in  relation to the above  notes  payable  from
     related  parties  in  the   approximate   amounts  of  $19,800  and  $9,900
     (unaudited), respectively.

     Commitments:

     During the three month period ended June 30, 1997, the Company entered into
     a distributorship  agreement with Rose Hearts which provides for commission
     payments of ten percent  (10%) to  twenty-two  percent (22%) of the product
     cost to the stores.  Although the Company has no other written  distributor
     agreements at this time, it is managements belief that the distribution fee
     represents  a reasonable  cost if the  services  were to be performed by an
     independent party. During the quarter ended June 30, 1997, the Company paid
     approximately $5,000 (unaudited) in commissions under this agreement.

3.   Inventory:

     As of  March  31,  1997  and  June  30,  1997,  inventory  consists  of the
     following:

                                     March 31,     June 30,
                                       1997          1997
                                   -----------   ------------
                                                 (Unaudited)
      Cigars  ..................    $124,684       $93,478
      Cigar accessories   ......       1,653         1,375
                                    ---------      --------
                                    $126,337       $94,853
                                    =========      ========
    
                                      F-10
<PAGE>
               PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)

4.   Property and Equipment:
   
     At March 31, 1997 and June 30, 1997, property and equipment consists of the
     following:

                                                 March 31,     June 30,
                                                   1997          1997
                                                -----------   ------------
                                                              (Unaudited)
      Equipment   ...........................    $  3,090       $ 92,716
      Furniture and fixtures  ...............      10,212         11,660
                                                 --------       --------
                                                   13,302        104,376
      Less: accumulated depreciation   ......        (247)        (2,059)
                                                 --------       --------
                                                   13,055        102,317
      Equipment held for sale    ............      10,000            --
                                                 --------       --------
                                                 $ 23,055       $102,317
                                                 ========       ========

5.   Notes Payable:

     As of March 31, 1997,  the notes  payable  consists of a $50,000  operating
     line of credit with Biltmore  Investors  Bank, with interest at two percent
     (2%) above the lenders index rate.  The note is due December 18, 1997,  and
     is secured by various  assets.  The note was paid in full  during the three
     month period ending June 30, 1997.

     As of June 30, 1997  (unaudited),  notes payable  consists of $1,000,000 in
     bridge  notes with various  investors.  The net proceeds on $900,000 of the
     debt was  $810,000  with an  additional  $100,000  of  related  party  debt
     converted to bridge notes.  The bridge notes are payable the earlier of the
     date of the closing of an initial public offering,  or six (6) months after
     the  offering  date.  However,  if they are not paid  within 12 months from
     issuance,  the bridge notes convert into new one-year notes payable in four
     quarterly payments. Interest is at 8% until the offering date and 16% after
     the offering if not paid in full. In addition, the $90,000 in loan fees was
     recorded in deferred  costs and is being  amortized over the estimated term
     of the notes. For the quarter ending June 30, 1997, interest expense on the
     notes  was  approximately  $14,000  and  amortization  of the loan fees was
     $7,500.

     The  investors  of the  bridge  financing  were also  issued  common  stock
     purchase warrants. (see Note 8)
    

6.   Income Taxes:
   
     As of June 30,  1997,  the Company  has  available  approximately  $475,000
     (unaudited)  of U.S.  operating  loss  carryforwards  that  may be  applied
     against  future  taxable  income  and will  expire  primarily  in 2012.  In
     addition, the Company has a Canadian net operating loss carryforward in the
     approximate amount of $25,000 (unaudited), expiring primarily through 2004.
    
     The Company has established a valuation  allowance equal to the full amount
     of the deferred tax asset of approximately $190,000 (unaudited),  resulting
     from the loss  carryforwards.  The Company established an allowance because
     the utilization of the loss carryforwards is uncertain.
    

7.   Commitments:

     Employment Agreements:
   
     The Company has entered into employment  agreements with three (3) officers
     of the  Corporation.  The agreements are  cancellable at any time by either
     party.  The Company has agreed to pay two (2) of the  officers a management
     fee in the  amount of  $80,000.  The fee is to be paid over a sixteen  (16)
     month period. In addition,  the Company has retained a consultant to assist
     with the Initial Public Offering, for a maximum fee of $62,400.
    
                                      F-11
<PAGE>
               PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)

   
     Operating Lease:

     The Company is leasing office and warehouse  space in Scottsdale,  Arizona,
     under a non-cancellable  operating lease agreement,  expiring May 31, 1999.
     The terms of the lease provide for monthly  payments ranging from $5,878 to
     $7,134.  The lease  terms also  require  the  Company  to pay  common  area
     maintenance, taxes, and certain other incidental costs.

     A schedule of future minimum lease  payments due under the  non-cancellable
     operating  lease  agreement  for  each of the  next  two (2)  years,  is as
     follows:

                   Year Ending                                        
                   June 30,                                  Amount
                   -----------                             ---------
                   (unaudited)                        
                   1998   ..............................   $ 83,741
                   1999   ..............................     85,609
                                                           ---------
                                                           $169,350
                                                           =========
                               

     As this lease was  executed  during the three month  period  ended June 30,
     1997,  there was no rent expense under the  aforementioned  operating lease
     agreement for the period from the date of  inception,  June 1, 1996 through
     March 31, 1997. Rent expense for the three month period ended June 30, 1997
     was $14,736 (unaudited).

8.   Stockholders' Equity:

     Common Stock Options and Warrants:

     During the  quarter  ended  June 30,  1997  (unaudited),  the  Company,  in
     connection with the bridge  financing,  issued warrants to purchase 380,954
     shares of common  stock with  361,906  exercisable  at $2.625 per share and
     19,048  exercisable at $5.25 per share. The warrants expire five years from
     the date of issuance.  As of June 30, 1997,  none of the warrants have been
     exercised.

     In June  1997  (unaudited),  the  Company  issued  156,250  options  to the
     Chairman of the Board of Directors  exercisable at $5.25 per share expiring
     five  years from the date of  issuance.  As of June 30,  1997,  none of the
     options have been exercised.

     Common Stock Split:
    

     In May,  1997,  the  Company  declared  a three for one split of its common
     stock. The accompanying  consolidated financial statements give retroactive
     effect to the stock split.

     Proposed Offering:

     The Company is currently in the process of filing a Form SB-2  Registration
     Statement  with the  Securities  and  Exchange  Commission  to register its
     common  stock for sale to the  public.  The  offering  is intended to issue
     1,900,000 common shares at $5.25 per share.

9.   Foreign Currency:
   
     Foreign  currency  transactions  resulted in an aggregate  exchange loss of
     $1,193  for the period  from the date of  inception,  June 1, 1996  through
     March 31, 1997 and an aggregate  exchange gain of $195  (unaudited) for the
     three month period ending June 30, 1997. Foreign currency translation gains
     or losses were immaterial for the periods.
                                      F-12
    
<PAGE>
               PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (Continued)

10.  Statements of Cash Flows:

     Non-Cash Financing and Investing Activities:

   
     During the period from the date of  inception,  June 1, 1996 through  March
     31, 1997, the Company  recognized  financing  activities  that affected its
     assets,  liabilities  and  equity,  but did not result in cash  receipts or
     payments. These non-cash activities are as follows:

         Common stock was issued for services and compensation valued at $57,625
         and an additional  capital  contribution  for common stock was recorded
         for a capital contribution receivable in the amount of $150,000.

     During the three month period ended June 30, 1997 (unaudited),  the Company
     recognized  investing  and financing  activities  that affected its assets,
     liabilities  and equity,  but did not result in cash  receipts or paymants.
     These non-cash activities are as follows:

         Sales of  shares  of  common  stock by the  Company's  Chief  Executive
         Officer were valued at $2.50 per share,  which  exceeded the cash sales
         price.

         A related  party note payable in the amount of $100,000  was  converted
         into a bridge financing loan. (see Note 5)
    

11.  Economic Dependency:

     For the period from the date of  inception,  June 1, 1996 through March 31,
     1997,  the  Company's   largest   supplier   accounted  for   approximately
     seventy-one percent (71%) of the Company's cigar purchases. As of March 31,
     1997,  this  supplier  had an  account  payable  balance  of  approximately
     $15,000.

   
     For the period from the date of  inception,  June 1, 1996 through March 31,
     1997, the Company's largest customer accounted for approximately eighty-two
     percent  (82%) of the  Company's  sales.  As of March 31,  1997,  there are
     accounts receivable of approximately $50,000 due from this customer.

     For the three month period ended June 30, 1997  (unaudited),  the Company's
     two largest  suppliers  accounted for  approximately  thirty-eight  percent
     (38%),  and  thirty-seven  percent (37%) of the Company's cigar  purchases,
     respectively. As of June 30, 1997, these suppliers had an aggregate account
     payable balance of approximately $15,800.

     For the three month period ended June 30, 1997  (unaudited),  the Company's
     largest customer accounted for approximately  seventy-nine percent (79%) of
     the Company's sales. As of June 30, 1997, there are accounts  receivable of
     approximately $160,000 due from this customer.
    

12.  Subsequent Events:
   
     Subsequent to June 30, 1997, the $150,000  additional capital  contribution
     receivable was paid in full.

     In July 1997, the Company obtained a $200,000 note from Biltmore  Investors
     Bank in Phoenix,  Arizona.  Interest is at the prime rate plus 1%. The note
     is due the  earlier of the  completion  of an initial  public  offering  or
     January 31, 1998.
    
                                      F-13
<PAGE>
   
[INSIDE BACK COVER]

[picture  of race car driver  Arie  Luyendyk  in Indy 500  winner's  circle with
helmet bearing PCI logo]

[caption]  Arie Luyendyk,  winner of 1997 Indy 500, in winner's  circle with PCI
logo on helmet.

[picture of Luyendyk's helmet with PCI logo (no caption)]

[picture of Luyendyk driving Indy 500 race car (no caption)]

[PCI logo (no caption)]

[background picture of lit cigar (no caption)]
    
                                      II-14
<PAGE>
===========================================   ==================================
   
     We have not  authorized any dealer,
salesperson  or other person to give any
information  or  represent  anything not
contained in this  Prospectus.  You must
not    rely    on    any    unauthorized                        
information.  This  Prospectus  does not                    
offer to sell or buy any  shares  in any                  1,900,000 Shares      
jurisdiction  where it is unlawful.  The                      
information   in  this   Prospectus   is                                        
current as of August   , 1997.                                                
                                                                                
            -------------------                                                 
                                                                                
             TABLE OF CONTENTS                                                  
                                                                                
            -------------------                                                 
                                                              [LOGO]            
                                                                                
                                                                                
                                           Page                                 
                                           -----                                
Prospectus Summary   .....................    1                                 
Summary Consolidated Financial                              Common Stock        
   Information ...........................    3                                 
Where You Can Get More Information  ......    4                                 
Risk Factors   ...........................    5                                 
Use of Proceeds   ........................   15                                 
Capitalization    ........................   16           ---------------       
Dilution .................................   17                                 
Selected Historical and Pro Forma                            PROSPECTUS         
   Consolidated Financial Information  ...   19                                 
Management's Discussion and Analysis of                   ---------------       
   Results of Operations   ...............   20                                 
Business    ..............................   24                                 
Management  ..............................   41                                 
Certain Transactions .....................   46                                 
Principal Shareholders  ..................   50                                 
Interim Financing    .....................   52                                 
Description of Securities  ...............   54                                 
Dividend Policy   ........................   55                                 
Underwriting   ...........................   56     W.B. MCKEE SECURITIES, INC. 
Plan of Distribution    ..................   57                                 
Legal Matters  ...........................   58                                 
Experts  .................................   58    KASHNER DAVIDSON SECURITIES, 
Glossary .................................   58                CORP.            
Additional Information  ..................   59                                 
Consolidated Financial Statements   ......  F-1                                 




     Until , 1997  (25  days  after  the                  August   , 1997       
date of  this  Prospectus)  all  dealers          
that   buy,    sell   or   trade   these
securities, whether or not participating
in this  offering,  may be  required  to
deliver   a   prospectus.   This  is  in
addition to the dealers'  obligation  to
deliver  a  prospectus  when  acting  as
underwriters  and with  respect to their
unsold allotments or subscriptions.
    
===========================================   ==================================
<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS

     See also "Management," "Indemnification of Directors and Officers."

     PCI's Articles of Incorporation provide that no director or former director
shall be liable to PCI or its shareholders for monetary damages or for breach of
fiduciary  duty or for any action  taken or any  failure to take any action as a
director or officer.  The Articles  continue  that the liability of directors is
limited or eliminated to the fullest extent permitted by law and provide that no
repeal or modification of such limitation of liability may adversely  affect any
right or protection of a director or officer existing at the time of such repeal
or modification.

     Generally,  Arizona statutory law permits  indemnification of an officer or
director if such  individual  acted in good faith and with respect to conduct of
an official  capacity,  in a manner he or she  reasonably  believed to be in the
best interests of the  corporation  and in all other cases, at least not opposed
to the corporation's best interests,  and with respect to any criminal action or
proceeding,  had no reasonable cause to believe his or her conduct was unlawful.
A corporation  may never  indemnify  any director who is adjudged  liable to the
corporation  or who is  adjudged,  regardless  of the nature of the  proceeding,
liable on the basis that the  director  received an improper  personal  benefit.
Unless  a  corporation's   articles  of  incorporation   provide  otherwise,   a
corporation  must indemnify a director or officer who is the prevailing party on
merits or otherwise for the director's or officer's  reasonable  expenses in the
defense of a proceeding  to which the director or officer was a party because he
or she is or was a director or officer of the  corporation.  PCI has not entered
any agreement  with its current  directors and  executive  officers  pursuant to
which it is obligated to indemnify those persons.

   
     At present,  PCI is not aware of any pending or  threatened  litigation  or
proceeding  involving  a  director,  officer,  employee or agent of PCI in which
indemnification would be required or permitted.  We have obtained  comprehensive
directors  and officers  liability  coverage  with an aggregate  policy limit of
$5,000,000  to insure our directors and officers  against  certain  liabilities,
including  securities law liabilities  and liabilities  relating to this initial
public offering effective April 25, 1997.
    

     We also refer you to Section 8 of the  Underwriting  Agreement  included at
Exhibit 1.1,  which we  incorporate to this  disclosure by this  reference.  The
indemnification  provisions  relate  to  our  officers  and  directors  and  the
underwriter's representative which has potential control over PCI because it can
nominate a director for a five year period from the completion of this Offering.
That  Section   grants   extensive   indemnification   rights  from  us  to  the
underwriter's  representative  and certain of its  affiliates  and  requires the
underwriter's  representative  to indemnify us and our  directors,  officers and
affiliates  under certain  circumstances.  We qualify this entire summary of the
Underwriting  Agreement  indemnification  provisions  by  referring  you to that
document directly, but in general:

     We  must  indemnify the underwriter's representative and affiliates if they
become  subject  to claims under the Securities Act issue, or otherwise, and the
claims are:

         (i) based on our failure to perform our  obligations  under  agreements
     with the underwriter's representative, or

         (ii) based on untrue or alleged untrue  statements in the  registration
     statement or any preliminary or final prospectus,  or material omissions or
     alleged material  omissions in those  documents,  unless we were relying on
     certain  written  information  that  the  underwriter's  representative  or
     certain affiliates provided us; and

     The   underwriter's   representative   must  indemnify  us,  our  officers,
directors  and  affiliates  if  we become subject to claims under the Securities
Act or otherwise, and the claims are:

         (i) based on the underwriter's  representative's or certain affiliates'
     failure to perform our obligations under agreements with us, or
                                      II-1
<PAGE>
         (ii) based on untrue or alleged untrue  statements in the  registration
     statement or any preliminary or final prospectus,  or material omissions or
     alleged  material  omissions  in those  documents,  if we were  relying  on
     certain  written  information  that  the  underwriter's  representative  or
     certain affiliates provided us.

ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

         SEC registration fee    .....................  $    4,158
         Blue sky filing fees    .....................  $   42,000*
         Transfer agent and engraving fees   .........  $      750
         Accounting fees   ...........................  $   80,000*
         NASD corporate finance filing fee   .........  $    1,875
         Boston Stock Exchange listing fee   .........  $    7,500
         Nasdaq SmallCap Market(SM) listing fee ......  $    8,481
         Legal fees  .................................  $  175,000*
         Printing and engraving costs  ...............  $   50,000
         Miscellaneous  ..............................  $    5,236*
                                                        ----------
               Total    ..............................  $  375,000*
                                                        ==========

- ------------
* Estimated.

   
ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES

     Set  forth  below is  information  concerning  the  issuance  by PCI of its
securities since its organization in December 1996 (other than securities issued
in this  offering).  All  such  securities  are  restricted  securities  and the
certificates  bear  restrictive  legends.  All share  issuances  are adjusted to
reflect the effect of the 3:1 Stock Split. In each of the transactions for which
we assert  exemption from  registration  under Section 4(2) of the Act, with the
exception of the shares issued to Mike Rocha,  the purchaser  executed some form
of written subscription offer or agreement which contained representations about
the unregistered nature of the shares, his access to full information  regarding
the corporation and the shares, his understanding  regarding the restrictions on
transfer  of the  shares and his  intent to  acquire  the shares for  investment
purposes only and not with a view to resale.

     On  August  8,  1997  certain  holders  of  shares  who are  classified  as
"Promoters" under applicable state securities laws and regulations contributed a
total of $150,000 as additional  capital to PCI. This  contribution  was made to
comply  with  promoters'  equity  requirements  set forth in the North  American
Securities  Administrators  Association,  Inc.  ("NASAA")  Statement  of  Policy
Regarding  Promoters'  Equity  Investment.  No shares were issued as a result of
this equity contribution, and the number of outstanding shares did not change.

         (a) In  connection  with  PCI's  acquisition  of all of the  issued and
     outstanding  shares  of  CAN-AM  on  December  31,  1996,  aggregated  with
     additional  shares issued on January 9, 1997,  PCI issued 817,500 shares of
     Common  Stock to the  following  founders,  employees or  consultants  in a
     stock-for-stock  transaction for certain class "A"  (non-voting)  and Class
     "B" (voting) shares of CAN-AM:
    

             Name                   Shares                   Consideration      
- ------------------------------- -----------------------  ----------------------
     Greg P. Lambrecht   ......          363,750          95 CAN-AM "A" Shares
                                                           1 CAN-AM "B" Share
     Colin A. Jones   .........          371,250          95 CAN-AM "A" Shares
                                                           1 CAN-AM "B" Share
     Greg S. Barton   .........           22,500           6 CAN-AM "A" Shares
     Daniel C. Goldman   ......           52,500           4 CAN-AM "A" Shares
     Pat Quadrelli    .........            7,500           2 CAN-AM "A" Shares
                                 ----------------------  ----------------------
       Totals   ...............          817,500 Shares    $1,000 Value to PCI
                                                        
                                      II-2              
<PAGE>                                                  
   
     The  issuance  of  the  Common  Stock  was  exempt  from  the  registration
requirements  of the  Securities  Act  pursuant to Section 4(2) thereof and each
purchaser  was a  "sophisticated"  or  otherwise  suitable  investor  within the
meaning of that exemption. Each purchaser was given full access to financial and
other information  concerning PCI and the shares. In addition at the time of the
issuance, Greg P. Lambrecht and Colin A. Jones were PCI promoters and the owners
of entities  which sold cigar  operations  to PCI. Greg S. Barton was a $100,000
creditor  of  CAN-AM  and a  creditor  of Rose  Hearts,  which  sold  its  cigar
operations to PCI. Daniel C. Goldman was a financial  consultant to Rose Hearts,
J&M and CAN-AM and PCI, and a PCI director  from January 9, 1997 to February 17,
1997.  Pat  Quadrelli  was a lender  to  CAN-AM  prior  to the time  that it was
acquired by PCI. As set forth in PCI's consolidated financial statements for the
fiscal  year ended  March 31,  1997,  the cost of the net assets to J&M and Rose
Hearts and the amount at which  CAN-AM  acquired  the net assets was the same as
its  historical  net cost in J&M and Rose  Hearts.  The  combined  cost,  net of
liabilities assumed, was approximately $1,000.

     (b) On January 9, 1997,  PCI issued  15,000  shares of Common Stock to Mike
Rocha as compensation for past services  provided to PCI and which PCI valued at
$5,000.  The  issuance  of the  Common  Stock was exempt  from the  registration
requirements  of the  Securities  Act  pursuant to Section  4(2) thereof and Mr.
Rocha was a "sophisticated" or otherwise suitable investor within the meaning of
that  exemption.  He was given full access to  financial  and other  information
concerning  PCI and the shares.  At the time of the  issuance,  Mr. Rocha was an
employee of Rose Hearts and a consultant to PCI.
    

     (c) From  January 9 to 12,  1997,  PCI  issued  shares  of Common  Stock to
certain directors, officers, employees, consultants and accredited investors for
cash as follows:

                     Name                 Shares      Consideration  
           ----------------------------   ---------   --------------
           Lorraine Shelley   .........    82,500        $ 27,200
           Kathy Keil   ...............    82,500        $ 27,200
           Scott I. Lambrecht    ......    86,250        $ 25,500
           Steven A. Lambrecht   ......    82,500        $ 27,200
           Corey A. Lambrecht    ......    75,000        $ 27,200
           James B. Stanley   .........    11,250        $ 10,000
           Greg S. Barton  ............    52,500        $ 50,000
                                          --------       ---------
           Total  .....................   472,500        $194,300

   
     The  issuance  of  the  Common  Stock  was  exempt  from  the  registration
requirements  of the  Securities  Act  pursuant to Section 4(2) thereof and each
purchaser  was a  "sophisticated"  or  otherwise  suitable  investor  within the
meaning of that exemption. Each purchaser was given full access to financial and
other  information  concerning PCI and the shares.  In addition,  at the time of
issuance,  Scott I.  Lambrecht  and  Steven  A.  Lambrecht  were PCI  directors,
Lorraine  Shelley was a director,  Secretary and Treasurer of PCI. Ms.  Shelley,
and  Kathy  Keil,   were  PCI   consultants   who  owned  a  convenience   store
distributorship and previously worked with Rose Hearts in handling its accounts.
Corey A.  Lambrecht was a Senior  Account  Executive for PCI and the brother and
son of directors Scott I. Lambrecht and Steven A. Lambrecht, respectively. James
B. Stanley was PCI's Purchasing  Director (now Vice President of Purchasing) and
Greg S.  Barton  was a  founding  shareholder  and,  as  described  under (a), a
substantial lender to CAN-AM and Rose Hearts.
    
                                      II-3
<PAGE>
   
     (d) On  March 5,  1997,  PCI's  Board of  Directors  authorized  a  private
placement  of a maximum of 195,000  shares of PCI Common  Stock to its  existing
shareholders.  On March 10, 1997, PCI issued the following  additional shares of
Common Stock to its existing shareholders in exchange for cash:
    

                     Name                 Shares      Consideration
           ----------------------------   ---------   --------------
           Peter G. Charleston   ......    90,000        $ 3,750
           Steven A. Lambrecht   ......    60,000        $10,000
           Murphy Pierson  ............    15,000        $ 1,250
           Daniel C. Goldman  .........    10,500        $ 1,750
                                          --------       --------
           Total  .....................   175,500        $16,750
   
     The  issuance  of  the  Common  Stock  was  exempt  from  the  registration
requirements  of the  Securities  Act  pursuant to Section 4(2) thereof and each
purchaser  was a  "sophisticated"  or  otherwise  suitable  investor  within the
meaning of that exemption. Each purchaser was given full access to financial and
other  information  concerning PCI and the shares.  In addition,  at the time of
issuance,  Peter G. Charleston was the National Sales and Training  Director and
responsible  for PCI's  largest  U.S.  account.  Steven A.  Lambrecht  was a PCI
director,  Murphy Pierson was a PCI Account  Executive,  and Dan C. Goldman,  as
described under (a), was a financial  consultant to PCI, a founding  shareholder
and a former director.

     (e) As  described  above under  "Interim  Financing  -- Bridge  Financing,"
between March and June 1997, ten (10) accredited  bridge  investors loaned PCI a
total amount of $1,000,000 in  increments of $50,000.  PCI received  $900,000 in
cash and $100,000 in  forgiveness  of prior debt of CAN-AM.  In return for their
loans,  the bridge  investors  received  bridge  notes from PCI in the amount of
their loans and bridge  warrants to purchase shares of PCI Common Stock at fifty
percent  (50%) of the public  offering  price except that the exercise  price is
$5.25 per share for the  warrants  held by  William B.  McKee.  The names of the
bridge  investors,  the cash amount or value of  consideration  they provided to
PCI, and the number of shares of Common Stock that they are entitled to purchase
under  the  bridge  warrants  are set  forth in the  prospectus  under  "Interim
Financing -- Bridge Financing."

     The  issuance of the bridge  notes and bridge  warrants was exempt from the
registration  requirements  of the  Securities Act pursuant to Sections 4(2) and
4(6) thereof and Rule 506 of the SEC.  Each bridge  investor  was an  accredited
investor  within the  meaning  of Rule 501 and a  "sophisticated"  or  otherwise
suitable investor within the meaning of the Section 4(2) exemption.  Each bridge
investor was given full access to financial and other information concerning PCI
and the shares.  In addition,  at the time of  issuance,  of the ten (10) bridge
investors,  David S. Hodges was a PCI consultant and promoter and is currently a
director,  William L. Anthony was a PCI  consultant and is currently a director,
William  B.  McKee  is  the   Chairman   of  the  Board  of  the   underwriter's
representative  in this offering and Greg S. Barton, as set forth in (a) and (c)
above,  was a founding  shareholder and a substantial  lender to CAN-AM and Rose
Hearts.  The  remaining  four  bridge  investors,  along  with the other  bridge
investors,  made  representations  to PCI regarding  their net worth and income,
their ability to accept the risk of the  investment,  their access,  examination
and satisfaction  with information  about PCI and the investment,  that they had
adequate means to provide for their current  financial needs, that they believed
the investment was suitable to their personal  financial  circumstances and that
they were either relying on their own financial advisor or that their education,
business  experience and financial  sophistication  enabled them to evaluate the
economic merits of their  investment.  PCI conducted no  advertisement or public
solicitation  in connection  with the transaction and filed a Notice of Sales of
Securities on Form D on July 3, 1997 and amended the Form D on July 16, 1997.

     (f) As described  above under "Certain  Transactions,"  on May 1, 1997, PCI
entered an Endorsement  Agreement with Arie  Luyendyk,  an accredited  investor,
under which PCI issued 15,000 shares of Common Stock to Mr. Luyendyk  subject to
a  six-month  vesting  schedule.  In  order to meet its  obligations  under  the
Endorsement  Agreement without diluting the relative security positions of other
shareholders  prior to the offering,  PCI repurchased 15,000 (as adjusted by the
3:1 Stock  Split)
    
                                      II-4
<PAGE>
   
shares of its Common Stock from its Chief Executive Officer and Chairman, Steven
A. Lambrecht at $0.33 per share,  and  transferred  them to Mr.  Luyendyck.  PCI
valued Mr. Luyendyk's entry into the Endorsement  Agreement and the placement of
PCI's logo on his helmet at the Indy 500 at $37,500.  The issuance of the shares
of Common Stock to Mr. Luyendyk were exempt from the  registration  requirements
of the  Securities  Act  pursuant to Section  4(2) thereof and he was a suitable
investor  within the meaning of that  exemption.  Each  purchaser was given full
access to financial  and other  information  concerning  PCI and the shares.  In
addition, at the time of issuance,  Mr. Luyendyk became PCI's spokesperson,  and
made substantial and specific representations to PCI regarding his net worth and
income,  his ability to bear the economic risk of losing the entire  investment,
his  capability  to  evaluate  the risks and merits of the  investment,  and his
examination to his satisfaction of corporate and financial information regarding
PCI and the investment.

              ITEM 27. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
<TABLE>
<CAPTION>
(A) EXHIBITS
<S>         <C>  

  1.1(2)    Form of Underwriting Agreement.
  1.2(2)    Form of Promotional Shares Lock-Up Agreement.
  1.3       Form of Master Agreement Among Underwriters.
  1.4       Form of Selected Dealer's Agreement.
  1.5       Form of Lock-Up Agreement for Shares Underlying Bridge Warrants.
  1.6       Registration Rights Agreement.
  3.1       Articles of Incorporation of PCI.
  3.2       Amended and Restated By-Laws, dated May 3, 1997.
  3.3(2)    Amendment to Bylaws, dated July 30, 1997.
  3.4       Certificate of Incorporation and Company Act Memorandum of CAN-AM.
  4.1       Pages from Articles of Incorporation and Bylaws defining the rights of security holders.
  4.2       Specimen Common Stock Certificate.
  4.3(2)    Form of Underwriter's Share Purchase Warrant.
  4.4       Investment Banking Agreement dated December 14, 1996 between Registrant and
            Underwriter.
  4.5       Letter of Intent dated March 31, 1997 between Registrant and Underwriter.
  4.6       Form of Subscription to Acquire Warrant between Registrant and Bridge Investors to which
            the Form of Bridge Note and Form of Bridge Warrant are exhibits.
  5.1(2)    Opinion of Titus, Brueckner & Berry, P.C.
  9.1       Shareholders and Voting Agreement, dated January 1, 1997 (terminated May 31, 1997).
 10.1       Business Loan Agreement, dated September 5, 1996, among Greg S. Barton, Rose
            Hearts, Inc., Greg P. Lambrecht, J&M Wholesale, Ltd., Colin A. Jones, and CAN-AM.
 10.2       Asset Purchase Agreement, dated December 31, 1996, between CAN-AM International
            Investments Corp. and Rose Hearts, Inc.
 10.3       Asset Purchase Agreement, dated December 31, 1996, between CAN-AM International
            Investments Corp. and J&M Wholesale, Ltd.
 10.4       Promissory Note, dated December 31, 1996, between Colin A. Jones and PCI.
 10.5       Promissory Note, dated December 31, 1996, between Greg P. Lambrecht and PCI.
                                      II-5
<PAGE>
10.6         Management Agreement, dated January 1, 1997, between CAN-AM International
             Investment Corp. and J&M Wholesale, Ltd.
10.7(1)      Letter Agreement for Supply of Brand Name and Private Label Cigars, dated January 7,
             1997, between Registrant and TSG Import, Export and Manufacturing Corporation.
10.8(1)      Cigar Display and Merchandising Agreement, dated April 1, 1997, between the Registrant
             and The Southland Corporation (7-Eleven Stores/U.S.A.).
10.9(1)      Agency Relationship Agreement, dated April 8, 1997, between the Registrant and
             Associated Grocers, Inc.
10.10(1)     Retailer Agreement, dated April 15, 1997, between the Registrant and Arizona Region,
             Region 3100, Circle K Stores, Inc.
10.11(1)     Retailer Agreement, dated April 29, 1997, between the Registrant and Express Stop, Inc.
10.12        Endorsement Agreement, dated May 1, 1997, between the Registrant and Arie Luyendyk.
10.13        Standard Sublease, dated May 5, 1997, between the Registrant and Michael R. Ellison,
             Inc.
10.14(1)     Agency Relationship Agreement, dated May 8, 1997, between the Registrant and
             SuperValu, Inc.
10.15(1)     Retailer Agreement, dated May 22, 1997, between the Registrant and Prestige Stations,
             Inc. (AM/PM Stores).
10.16         Business Consulting Agreement, dated June 2, 1997, between the Registrant and David S.
             Hodges.
10.17        Employment Agreement, dated June 13, 1997, between the Registrant and Steven A.
             Lambrecht.
10.18        Employment Agreement, dated June 13, 1997, between the Registrant and Greg P.
             Lambrecht.
10.19        Employment Agreement, dated June 13, 1997, between the Registrant and Colin A. Jones.
10.20        Distributorship Agreement, dated June 13, 1997, between the Registrant and Rose Hearts,
             Inc.
10.20.1(2)   Letter Agreement dated August 12, 1997, amending the June 13, 1997 Distributorship
             Agreement between the Registrant and Rose Hearts, Inc.
10.21        Settlement and Full Release of Equity Interest, dated June 13, 1997, among the
             Registrant and Greg P. Lambrecht, Colin A. Jones, Rose Hearts, Inc., CAN-AM
             International Investment Corp., J&M Wholesale Ltd., Greg S. Barton, Lucille B. Barnes and
             Kelli D. Martin.
10.22        Agreement, dated June 20, 1997 by and between Steven A. Lambrecht, Greg P.
             Lambrecht, Colin A. Jones, William B. Anthony and PCI.
10.22.1(2)   Modification Agreement, dated August 7, 1997, amending June 20, 1997 Agreement.
10.23        Stock Purchase Agreement, dated June 20, 1997 between Steven A. Lambrecht and
             James B. Stanley.
10.24(1)     Retailer Agreement, dated June 3, 1997, between CAN-AM International Investment Corp.
             and Silcorp Limited.
10.25(1)     Retailer Agreement, dated July 1, 1997, between the Registrant and Central Region, Circle
             K Stores, Inc. and Stax Stores.
10.26(1)     Supplier Agreement, dated June 23, 1997, between the Registrant and Primadonna Cigar
             Company.
                                    II-6
<PAGE>
10.27(1)     Supplier Agreement, dated June 23, 1997, between the Registrant and Universal Premium
             Cigars, Inc.
10.28        Offer to Lease, dated July 1, 1997, between the Registrant and Marine Way Estates Ltd.
10.29(2)     Capital Contribution Agreement, dated August 8, 1997.
10.30(2)     Promissory Note and Personal Guarantees dated July 25, 1997 evidencing Credit Line
             between Registrant and Biltmore Investors Bank, N.A.
11.1(2)      Statement Regarding Computation of Per Share Earnings.
21.1         Subsidiary List.
23.1         Consent of Semple & Cooper, LLP. See "Consent of Independent Certified Accountants."
23.2(2)      Consent of Titus, Brueckner & Berry, P.C. (included in Exhibit 5.1).
27.1(2)      Financial Data Schedule.

- ------------
(1) Portions  of  the  exhibit  omitted and filed separately with the Commission
    pursuant   to  the  Confidential  Treatment  provisions  of  Regulation  ss.
    230.406.
(2) Filed with this Amendment.
</TABLE>
    

ITEM 28. UNDERTAKINGS

     The undersigned Registrant hereby undertakes:

     (1) To file,  during any period in which  offers or sales are being made, a
         post-effective amendment to this registration statement:

         (i)      To include any prospectus  required by Section 10(a)(3) of the
                  Securities Act;

         (ii)     To reflect in the prospectus any facts or events arising after
                  the effective date of the registration  statement (or the most
                  recent post-effective  amendment thereof) which,  individually
                  or in the  aggregate,  represent a  fundamental  change in the
                  information set forth in the registration statement;

         (iii)    To include any material  information  with respect to the plan
                  of distribution  not previously  disclosed in the registration
                  statement or any material  change to such  information  in the
                  registration statement.

     (2) For  determining  liability  under the  Securities  Act,  to treat each
         post-effective  amendment  as  a  new  registration  statement  of  the
         securities offered,  and the offering of the securities at that time to
         be the initial bona fide offering.

     (3) To remove from the registration by means of a post-effective  amendment
         any of the  securities  being  registered  which  remain  unsold at the
         termination of the offering.

     (4) To  provide  to  the  underwriter  at  the  closing  specified  in  the
         underwriting   agreement   certificates  in  such   denominations   and
         registered  in such  names as  required  by the  underwriter  to permit
         prompt delivery to each purchaser.

     (5) Insofar as indemnification for liabilities arising under the Securities
         Act may be permitted to directors,  officer or  controlling  persons of
         the registrant, pursuant to the foregoing provisions, or otherwise, the
         registrant  has been advised that, in the opinion of the Securities and
         Exchange  Commission,  such indemnification is against public policy as
         expressed in the Securities Act, and is, therefore,  unenforceable.  In
         the event that a claim for  indemnification  against  such  liabilities
         (other than the payment by the registrant of expenses  incurred or paid
         by a director,  officer or controlling  person of the registrant in the
         successful  defense of any action,  suit or  proceeding) is asserted by
         such  director,  officer or controlling  person in connection  with the
         securities being registered  hereunder,  the registrant will, unless in
         the opinion of its counsel the matter has been settled by controlling
                                      II-7
<PAGE>
         precedent,  submit to a court of appropriate  jurisdiction the question
         whether  such  indemnification  by  it  is  against  public  policy  as
         expressed  in the  Securities  Act and will be  governed  by the  final
         adjudication of such issue.

     (6) For  determining  any liability  under the Securities Act, to treat the
         information  omitted from the form of prospectus  filed as part of this
         registration  statement in reliance  upon Rule 430A and  contained in a
         form of prospectus filed by the issuer under Rule 424(b)(I),  or (4) or
         497(h) under the Securities Act as part of this registration  statement
         as of the time the Commission declared it effective.

   
     (7) For  determining  any liability under the Securities Act, to treat each
         post-effective  amendment  that  contains a form of prospectus as a new
         registration  statement for the securities  offered in the registration
         statement,  and that  offering  of the  securities  at that time as the
         initial bona fide offering of those securities.
    
                                      II-8
<PAGE>
                                  SIGNATURES

   
     In  accordance  with  the  requirements  of  the Securities Act of 1933, as
amended,  the  Registrant has duly caused this amended registration statement to
be  signed  on  its behalf by the undersigned, thereunto duly authorized, in the
City of Scottsdale, State of Arizona on this the 14th day of August, 1997.

                   PREMIUM CIGARS INTERNATIONAL, LTD.


                                     By:      /s/ STEVEN A. LAMBRECHT
                                          --------------------------------------
                                             Steven A. Lambrecht
                                             President   and   Chief   Executive
                                             Officer


                                     By:      /s/ GREG P. LAMBRECHT
                                          --------------------------------------
                                              Greg P. Lambrecht
                                              Secretary and Vice President of
                                              National Sales

    

     Pursuant to the  requirements  of the  Securities  Act of 1933, as amended,
this amended registration  statement has been signed by the following persons on
behalf of the Registrant and in the capacities and on the dates indicated.  Each
person whose signature appears below hereby authorizes Steven A. Lambrecht, Greg
P.  Lambrecht,  David A.  Hodges  or any of them  acting in the  absence  of the
others,  as his true and lawful  attorney-in-fact  and agent, with full power of
substitution and resubstitution for him and in his name, place and stead, in any
and all  capacities  to sign any and all  amendments  (including  post-effective
amendments)  to this  registration  statement,  and to file the  same,  with all
exhibits  thereto  and  other  documents  in  connection  therewith,   with  the
Securities and Exchange Commission.


   
<TABLE>
<CAPTION>
Date                           Signature                         Capacity in Which Signed
- -----------------   ----------------------------------   -------------------------------------------
<S>                 <C>                                  <C>
August 14, 1997     /s/ WILLIAM L. ANTHONY               Chairman of the Board
                    -------------------------------
                        William L. Anthony

August 14, 1997     /s/ STEVEN A. LAMBRECHT              Director and Principal Executive Officer
                    -------------------------------
                        Steven A. Lambrecht

August 14, 1997     /s/ COLIN A. JONES                   Director and Vice President of
                    -------------------------------      International Sales
                        Colin A. Jones

August 14, 1997     /s/ GREG P. LAMBRECHT                Director and Secretary, Treasurer and
                    -------------------------------      Vice President of National Sales
                        Greg P. Lambrecht

August 14, 1997     /s/ DAVID S. HODGES                  Director
                    -------------------------------
                        David S. Hodges

August 14, 1997                                          Director
                    -------------------------------
                        Robert H. Manschot

August 14, 1997     /s/ KARISSA B. NISTED                Principal Financial Officer and Controller
                    -------------------------------
                        Karissa B. Nisted
</TABLE>
    
                                      II-9

                       PREMIUM CIGARS INTERNATIONAL, LTD.

                        1,900,000 Shares of Common Stock




                             UNDERWRITING AGREEMENT
                                (the "Agreement")





                               ____________, 1997



W. B. McKee Securities, Inc.
3003 North Central Avenue
Suite 100
Phoenix, Arizona  85012

Ladies and Gentlemen:

         Premium Cigars International, Ltd., an Arizona corporation ("Company"),
proposes to sell an aggregate of 1,900,000  shares of common stock, no par value
per share ("Firm Stock"), to W. B. McKee Securities,  Inc. ("Representative") on
the terms and conditions set forth herein. The Company also proposes to sell, at
the Representative's  option, an aggregate of up to 285,000 additional shares of
Comon Stock (the  "Option  Stock") as  discussed  more  thoroughly  in Section 2
below.  The Company further agrees to issue,  upon the Closing Date as hereafter
defined in Section 2, the  Representative's  warrants  more fully  discussed  in
Section 4(o) below ("Representative's Warrants").

         The Firm Stock and the Option Stock are herein  collectively called the
"Stock."

         In consideration of the mutual  agreements  contained herein and of the
interests of the parties in the transactions  contemplated  hereby,  the parties
hereto agree as follows:

         1.   Representations  and  Warranties  of  the  Company.   The  Company
represents, warrants and agrees as follows:
<PAGE>
   
                  (a) A registration  statement on Form SB-2 (File No. 333-29985
with respect to the Firm Stock and Option Stock has been prepared by the Company
in conformity  with the  requirements  of the Securities Act of 1933, as amended
("Act"),  and  the  rules  and  regulations  ("Rules  and  Regulations")  of the
Securities and Exchange Commission  ("Commission") thereunder and has been filed
with the  Commission  under  the Act.  Copies  of such  registration  statement,
including  any  pre-effective  and  post-effective   amendments   thereto,   the
preliminary  prospectus  (meeting the requirements of Rule 430A of the Rules and
Regulations)  contained  therein  and the  exhibits,  financial  statements  and
schedules, as finally amended and revised, have heretofore been delivered by the
Company to the Representative. Such registration statement is herein referred to
as the "Registration Statement," upon filing of the prospectus referred to below
with  the  Commission,  shall be  deemed  to  include  all  information  omitted
therefrom in reliance upon Rule 430A and contained in the prospectus referred to
below, has been declared  effective by the Commission under the Act. The form of
prospectus  first filed by the Company with the Commission  pursuant to its Rule
424(b) and Rule 430A is herein referred to as the "Prospectus." Such preliminary
prospectus  included in the Registration  Statement prior to the time it becomes
effective is herein referred to as a "Preliminary Prospectus."     

                  (b) The  Company  has been duly  incorporated  and is  validly
existing  as a  corporation  in good  standing  under  the laws of the  State of
Arizona,  with full corporate power and corporate  authority to own or lease its
properties and conduct its business as described in the Registration  Statement;
the Company is duly qualified to transact business in all jurisdictions in which
the  conduct of its  business  requires  such  qualification,  except  where the
failure to qualify would not have a material adverse effect upon the business or
property of the Company.

                  (c) The Company has authorized and  outstanding  capital stock
as  set  forth  under  the  heading  "Capitalization"  in  the  Prospectus;  the
outstanding  shares of Common Stock of the Company have been duly authorized and
validly  issued,  are  fully  paid and  nonassessable  and have  been  issued in
compliance  with all federal and state  securities  laws; all of the Units to be
issued  and sold by the  Company  pursuant  to this  Agreement  have  been  duly
authorized and, when issued and paid for as contemplated  herein, the components
thereof will be validly issued, fully paid and nonassessable;  and no preemptive
rights of  stockholders  exist with respect to any of the Units or the issue and
sale  thereof;  no  stockholder  of the  Company  has any right  pursuant to any
agreement  which has not been  waived or  honored  to  require  the  Company  to
register the sale of any securities owned by such  stockholder  under the Act in
the public offering  contemplated herein except as disclosed in the Registration
Statement;  all necessary and proper  corporate  proceedings  have been taken to
validly  authorize  such  Units and no  further  approval  or  authority  of the
stockholders  or the Board of  Directors  of the  Company  is  required  for the
issuance and sale of the Units to be sold by the Company as contemplated herein.

                  (d) The Common  Stock of the Company  conforms in all material
respects to the description  thereof in the  Registration  Statement.  Except as
specifically   disclosed  in  the  Registration   Statement  and  the  financial
statements  of the Company and the related notes  thereto,  the Company does not
have outstanding any options to purchase, or any preemptive rights or other
                                       -2-
<PAGE>
rights  to  subscribe  for  or  to  purchase,   any  securities  or  obligations
convertible into, or any contracts or commitments to issue or sell shares of its
capital  stock  or  any  such  options,   rights,   convertible   securities  or
obligations.   The   descriptions  of  the  Company's  stock  option  and  other
stock-based  plans,  and of the options or other  rights  granted and  exercised
thereunder,  set forth in the  Prospectus,  are  accurate  summaries  and fairly
present  the  information  required  to be shown with  respect to such plans and
rights  in all  material  respects.  The  Company  and  its  affiliates  are not
currently  offering any  securities  other than the Firm Stock and Option Stock,
nor  have  they  offered  or sold any of the  Company's  securities,  except  as
described in the Registration Statement.

                  (e) The  Commission  has not  issued any order  preventing  or
suspending  the  use of any  Preliminary  Prospectus  relating  to the  proposed
offering of the Firm Stock nor instituted or threatened instituting  proceedings
for that purpose.  The Registration  Statement contains,  and the Prospectus and
any amendments or  supplements  thereto will contain,  all statements  which are
required to be stated therein by and in all respects conform or will conform, as
the case may be, to the  requirements of, the Act and the Rules and Regulations.
Neither the Registration  Statement nor any amendment  thereto,  and neither the
Prospectus nor any supplement thereto,  contains or will contain as the case may
be, any untrue  statement of a material  fact or omits or will omit to state any
material fact required to be stated  therein or necessary to make the statements
therein,  in  light  of the  circumstances  under  which  they  were  made,  not
misleading;  provided,  however,  that the Company makes no  representations  or
warranties  as to  information  contained  in or omitted  from the  Registration
Statement or the  Prospectus,  or any such amendment or supplement,  in reliance
upon, and in conformity with, written information furnished to the Company by or
on behalf of any underwriter through the Representative, specifically for use in
the preparation thereof.

                  (f) The  financial  statements  of the Company,  together with
related notes and schedules as set forth in the Registration Statement,  present
fairly in all  material  respects  the  financial  position  and the  results of
operations of the Company, at the indicated dates and for the indicated periods.
Such  financial  statements,  schedules  and related notes have been prepared in
accordance with generally accepted accounting  principles,  consistently applied
throughout  the  periods  involved,  and all  adjustments  necessary  for a fair
presentation  of results  for such  periods  have been  made.  The  summary  and
selected   financial  and  statistical  data  and  schedules   included  in  the
Registration  Statement  present fairly the  information  shown therein and have
been  compiled on a basis  consistent  with the financial  statements  presented
therein. No other financial  statements or schedules are required to be included
in the Registration Statement.

                  (g) There is no action,  suit or proceeding pending or, to the
best knowledge of the Company, after due inquiry, threatened against the Company
before any court or regulatory,  governmental or administrative  agency or body,
which might  result in a material  adverse  change in the  business or financial
condition of the Company, except as set forth in the Registration Statement. The
Company is not subject to the provisions of any injunction,  judgment, decree or
order of any court, regulatory body, administrative agency or other governmental
body or arbitral
                                       -3-
<PAGE>
forum,  which might result in a material adverse change in the business,  assets
or condition of the Company.

                  (h) The  Company has good and  marketable  title to all of the
properties  and  assets  reflected  in either  the  financial  statements  or as
described in the  Registration  Statement and such properties and assets are not
subject to liens, mortgages,  security interests, pledges or encumbrances of any
kind, except for such encumbrances that, individually or in the aggregate, would
not have a material adverse effect on the business or financial condition of the
Company.  The Company  occupies  its leased  properties  under valid and binding
leases conforming in all material respects to the description  thereof set forth
in the Registration Statement.

                  (i) The  Company  has  filed  all  federal,  state,  local and
foreign income tax returns which have been required to be filed and has paid all
taxes indicated by said returns and has paid all tax assessments received by it.
There is no income,  sales,  use, transfer or other tax deficiency or assessment
which has been or might  reasonably  be expected  to be  asserted or  threatened
against  the  Company  which might  result in a material  adverse  change in the
business or financial condition of the Company.  The Company has paid all sales,
use, transfer and other taxes applicable to it and its business and operations.

                  (j)  Since the  respective  dates as of which  information  is
given in the Registration Statement,  as it may be amended or supplemented,  (i)
there has not been any material  adverse  change in or affecting the  condition,
financial  or  otherwise,  of the  Company or the  earnings,  business  affairs,
management,  or business  prospects of the Company,  whether or not occurring in
the ordinary course of business, (ii) there has not been any transaction entered
into by the Company,  other than transactions in the ordinary course of business
or transactions  specifically  described in the Registration Statement as it may
be amended or  supplemented,  (iii) the Company has not  sustained  any material
loss or  interference  with its  businesses  or  properties  from  fire,  flood,
windstorm, accident or other calamity, (iv) the Company has not paid or declared
any  dividends or other  distribution  with respect to its capital stock and the
Company is not in default in the  payment of  principal  of or  interest  on any
outstanding  debt  obligations,  and (v)  there  has not been any  change in the
capital  stock (other than the sale of the Units or the exercise of  outstanding
stock  options or  warrants  as  described  in the  Registration  Statement)  or
material increase in indebtedness of the Company.  The Company does not have any
material  contingent  obligation  which  is not  disclosed  in the  Registration
Statement (or contained in the financial  statements or related notes  thereto),
as such may be amended or supplemented.

                  (k) The  Company  is not in  violation  or  default  under any
provision of its articles of  incorporation  or bylaws or any of its agreements,
leases,  license,  contracts,  franchises,  mortgages,  permits, deeds of trust,
indentures or other  instruments  or obligations to which the Company is a party
or by which it or any of its  properties is bound or may be materially  affected
(collectively,  "Contracts"),  where  such  violation  or  default  would have a
material adverse effect on the business or financial condition of the Company.
                                       -4-
<PAGE>
                  (l) The execution and  performance  of this  Agreement and the
consummation  of the  transactions  herein  contemplated  do not  and  will  not
conflict  with or result in a breach  of, or  violation  of, any of the terms or
provisions of, or constitute,  either by itself or upon notice or the passage of
time or both, a default  under,  any Contract to which the Company is a party or
by which the Company or any of its  property  may be bound or  affected,  except
where such breach, violation or default would not have a material adverse effect
on the  business or financial  condition  of the Company,  or violate any of the
provisions of the articles of  incorporation or bylaws of the Company or violate
any order,  judgment,  statute,  rule or regulation applicable to the Company of
any court or of any regulatory, administrative or governmental body or agency or
arbitral forum having jurisdiction over the Company or any of its property.

                  (m) The  Company  has the  legal  right,  corporate  power and
corporate  authority to enter into this  Agreement and perform the  transactions
contemplated  hereby.  This  Agreement  has been duly  authorized,  executed and
delivered by the Company and is legally binding upon and enforceable against the
Company  in  accordance  with its terms  (except  as the  enforceability  may be
subject to or limited by bankruptcy,  insolvency,  reorganization,  arrangement,
moratorium or other similar laws affecting the rights of creditors generally and
subject to the effect of general principles of equity).

                  (n)  Each  approval,  registration,   qualification,  license,
permit, consent, order, authorization,  designation, declaration or filing by or
with  any  regulatory,  administrative  or  other  governmental  body or  agency
necessary in  connection  with the execution and delivery by the Company of this
Agreement and the consummation of the transactions herein  contemplated  (except
such  additional  actions as may be  required  by the  National  Association  of
Securities  Dealers,  Inc. ("NASD") or may be necessary to qualify the Stock for
public  offering  under state  securities  or Blue Sky laws has been obtained or
made and each is in full force and effect.

                  (o) The  Company is not an owner or assignee of any patents or
patent  rights;  the Company is not aware of any pending or  threatened  action,
suit,  proceeding or claim by others,  either  domestically or  internationally,
that the Company is violating any patents, patent rights, copyrights, trademarks
or  trademark  rights,   service  marks,   trade  names,   licenses  or  royalty
arrangements,  or rights  thereto  of others,  or  governmental,  regulatory  or
administrative authorizations, orders, permits, certificates and consents.

                  (p) There are no Contracts or other  documents  required to be
described  in the  Registration  Statement  or to be  filed as  exhibits  to the
Registration Statement by the Act or by the Rules and Regulations which have not
been described or filed as required.

                  (q) The Company is conducting  business in compliance with all
applicable  laws,  rules and  regulations  of the  jurisdictions  in which it is
conducting  business,  except  where the  failure to so comply  would not have a
material  adverse effect on the business or financial  condition of the Company.
The Company possesses adequate certificates or permits issued by the appropriate
federal,  state  and local  regulatory  authorities  necessary  to  conduct  its
business and to
                                       -5-
<PAGE>
retain possession of its properties.  The Company has not received any notice of
any  proceeding  relating  to the  revocation  or  modification  of any of these
certificates or permits.

                  (r) All  transactions  among  the  Company  and the  officers,
directors,  and affiliates of the Company have been accurately  disclosed in the
Prospectus,  to  the  extent  required  to be  disclosed  in the  Prospectus  in
accordance  with  the  Act  and  the  Rules  and  Regulations.  As  used in this
Agreement,  the term  "affiliate"  shall  mean a person or  entity  controlling,
controlled by or under common  control with any specified  person or entity,  or
the ability to direct, directly or indirectly, the management or policies of the
controlled person or entity, whether through the ownership of voting securities,
by  contract,  positions  of  employment,  family  relationships,  service as an
officer, director or partner of the person or entity, or otherwise.

                  (s) The Company has not, directly or indirectly,  (i) made any
unlawful  contribution to any candidate for public office, or failed to disclose
fully any  contribution  in  violation  of law,  or (ii) made any payment to any
federal,  state,  local or foreign  governmental  officer or official,  or other
person charged with similar public or quasi-public  duties,  other than payments
required  or  permitted  by the laws of the  United  States  or any  other  such
jurisdiction.

                  (t) The Company  maintains  insurance  of the types and in the
amounts  which it deems  adequate for its  business  and which is customary  for
companies in its  industry,  including,  but not limited to,  general  liability
insurance and insurance covering all real and person property owned or leased by
the Company against theft, damage, destruction,  acts of vandalism and all other
risks customarily  insured against,  all of which insurance is in full force and
effect.

                  (u) Semple & Cooper  LLP,  who have  certified  the  financial
statements filed with the Commission as part of the Registration Statement,  are
independent  public  accountants  as  required  by the  Act and  the  Rules  and
Regulations.

                  (v) The Company  has taken all  appropriate  steps  reasonably
necessary to assure that no offering,  sale or other  disposition  of any Common
Stock of the Company will be made for a period of eighteen months after the date
of the Prospectus.  The Company will also take steps to assure that no director,
executive officer or 5% or greater stockholder will sell or otherwise dispose of
any shares of Common  Stock held by them for a period of  eighteen  (18)  months
after the date of the Prospectus.

                  (w) As of the effective date hereof, the Company is classified
as a "C" corporation with the Internal Revenue Service.

                  (x) The Company's board of directors consists of those persons
listed in the Prospectus.  Except as disclosed in the  Prospectus,  none of such
persons  is  employed  by the  Company  nor is any of them  affiliated  with the
Company, except for service on its board of directors.
                                       -6-
<PAGE>
                  (y) Except as  provided  for  herein,  no broker's or finder's
fees or commissions are due and payable by the Company, and none will be paid by
it.

                  (z)  The  Company  is  eligible  to  use  Form  SB-2  for  the
registration of the Stock.

                  (aa) Neither the  Company,  nor to its  knowledge,  any person
other than any underwriter,  has made any  representation,  promise or warranty,
whether verbal or in writing, to anyone, whether an existing stockholder or not,
that any of the Stock  will be  reserved  for or  directed  to them  during  the
proposed public offering.

         2. Purchase,  Sale and Delivery of the Firm Stock.  On the basis of the
representations,  warranties and covenants herein contained,  and subject to the
conditions  herein set forth,  the Company agrees to sell to the  Representative
and the  Representative  agrees to  purchase,  at the  gross  price per share of
Common  Stock   indicated  in  the   Prospectus   ("Initial   Price")  less  the
Representative's  discount of ten percent (10%) of the Initial Price of the Firm
Stock.

         Payment for the Firm Stock to be sold  hereunder  is to be made by bank
wire or certified or bank  cashier's  check(s) drawn to the order of the Company
for  the  Firm  Stock,   against  delivery  of  certificates   therefor  to  the
Representative.  Such  payment  and  delivery  are to be made at the  offices of
Streich Lang,  P.A.,  Renaissance One, Two N. Central Avenue,  Phoenix,  Arizona
85004,  at 10:00 a.m.,  M.S.T.,  on  ____________,  1997 (the third business day
after the date of this  Agreement),  such time and date being herein referred to
as the "Closing Date." (As used herein,  "business day" means a day on which the
Nasdaq is open for trading  and on which banks in Arizona are open for  business
and not permitted by law or executive order to be closed.) The  certificates for
the Firm Stock shall be in  definitive  form with  engraved  borders and will be
delivered  two full  business  days  prior to the  Closing  Date to W. B.  McKee
Securities,  Inc., Attention: William B. McKee, 3003 North Central Avenue, Suite
100, Phoenix,  Arizona 85012, in such denominations and in such registrations as
the  Representative  requests in writing not later than the second full business
day prior to the Closing Date,  and will be made available for inspection by the
Representative  at least two  business  days  prior to the  Closing  Date at the
offices of Streich Lang, P.A., Renaissance One, Two N. Central Avenue,  Phoenix,
Arizona 85004.

         In addition,  on the basis of the representations and warranties herein
contained and subject to the terms and conditions  herein set forth, the Company
grants an option to the  Representative  to  purchase  the  Option  Stock at the
Initial Price, less the Representative's  discount. The maximum number of shares
of Option Stock to be sold by the Company is equal to fifteen  percent  (15%) of
the number of shares of Firm Stock.  The option  granted hereby may be exercised
in whole or in part,  but only once,  and at any time upon written  notice given
within 30 days after the Closing Date, by the Representative, to the Company, as
the case may be,  setting forth the number of shares of Option Stock as to which
the  Representative  is exercising the option,  the names and  denominations  in
which the Option Stock is to be  registered  and the time and date at which such
certificates  are to be delivered.  The certificates for the Option Stock are to
be delivered to a location  designated by the  Representative  no later than one
full business day after
                                       -7-
<PAGE>
the exercise of such option (such time and date being herein  referred to as the
"Option  Closing  Date").  The option with respect to the Option  Stock  granted
hereunder may be exercised  solely to cover  over-allotments  in the sale of the
Firm Stock by the Representative or to permit purchases by the Representative to
the extent  permitted by law. The  Representative  may cancel such option at any
time, in whole or in part, prior to its expiration,  by giving written notice of
such  cancellation  to the Company.  To the extent,  if any,  that the option is
exercised, payment for the Option Stock shall be made on the Option Closing Date
by bank wire or certified or bank  cashier's  check(s) drawn to the order of the
Company,  for the Option Stock against delivery of certificates  therefor at the
offices of the Representatives noted above.

         3.  Offering  by  the   Representative.   It  is  understood  that  the
Representative  is to make a public  offering  of the Firm  Stock as soon as the
Representative  deems it  advisable to do so. The shares of Firm Stock are to be
initially  offered  to  the  public  at  the  Initial  Price  set  forth  in the
Prospectus.  The  Representative  may from time to time  thereafter  change  the
public offering  prices and other selling terms. To the extent,  if at all, that
any Option Stock is purchased  pursuant to Section 2 hereof,  the Representative
will offer them to the public on the foregoing terms.

         The Representative shall have the right to associate with other dealers
as it may  determine  and  shall  have the right to grant to such  persons  such
concessions   out  of  the   underwriting   discount   to  be  received  by  the
Representative  as it may  determine,  under and  pursuant to a Master  Selected
Dealers'  Agreement  in  the  form  filed  as an  exhibit  to  the  Registration
Statement.

         4. Covenants of the Company.  The Company covenants and agrees with the
Representative that:

                  (a) The  Company  will (i)  prepare  and timely  file with the
Commission  under  Rule  424(b)  of  the  Rules  and  Regulations  a  prospectus
containing  information  previously  omitted at the time of effectiveness of the
Registration Statement in reliance on Rule 430A of the Rules and Regulations and
(ii) not file any amendment to the  Registration  Statement or supplement to the
Prospectus of which the  Representative  shall not previously  have been advised
and furnished with a copy or to which the  Representative  shall have reasonably
objected  in  writing  or  which  is  not  in  compliance  with  the  Rules  and
Regulations.

                  (b) The Company  will advise the  Representative  promptly and
will  confirm  such advice in writing (i) when the  Registration  Statement  has
become  effective,  (ii) of any request of the  Commission  for amendment of the
Registration Statement or for supplement to the Prospectus or for any additional
information,  or (iii) of the issuance by the Commission or any state securities
commission of any stop order  suspending the  effectiveness  of the Registration
Statement or the use of the Prospectus or of the  institution of any proceedings
for that  purpose,  and the  Company  will use its best  efforts to prevent  the
issuance  of any  such  stop  order  preventing  or  suspending  the  use of the
Prospectus and to obtain as soon as possible the lifting thereof, if issued.
                                       -8-
<PAGE>
                  (c) The Company  will  cooperate  with the  Representative  in
endeavoring  to  qualify  the Stock for sale under the  securities  laws of such
jurisdictions as the Representative may have reasonably requested in writing and
will make such applications,  file such documents,  furnish such information and
take such  other  actions  as may be  reasonably  required  by  federal or state
securities  laws  or  regulations  (including  but  not  limited  to  appointing
additional  independent directors or advisors to the board of directors) whether
before,  during or after the  offering.  The  Company  will,  from time to time,
prepare and file such statements, reports, and other documents, as are or may be
required to continue such  qualifications  in effect for so long a period as the
Representative  may reasonably  request for distribution of the Stock; provided,
however,  that the  Company  shall not be  required  to register or qualify as a
foreign  corporation  or to take any action that would  subject it to service of
process  in  suits,  other  than  relating  to the  sale  of the  Stock,  in any
jurisdiction where it is not now so subject.

                  (d) The  Company  will  qualify  the Stock for  trading on the
National Association of Securities Dealers Automated Quotation System ("Nasdaq")
Small Cap Market and use best efforts to maintain  such listing (or a listing on
another national  securities  exchange)  thereafter for a period of no less than
five (5) years.

                  (e)  The  Company  will  make  such  applications,  file  such
documents,  and furnish such  information  as  necessary  to list the  Company's
securities in the securities listing manuals of Standard & Poor's Corporation or
Moody's Industrial  Services  contemporaneous  with the filing of the Prospectus
with the Commission, and shall maintain listing in such manuals thereafter for a
period of no less than five  years.  The  Company  will take such other  similar
steps as are reasonably  necessary to obtain exemptions for secondary trading of
the  Company's  securities  in  various  U.S.  jurisdictions  specified  by  the
Representative.

                  (f) The  Company  will  deliver  to, or upon the order of, the
Representative,  from time to time, as many copies of any Preliminary Prospectus
as the  Representative  may  request.  The Company  will deliver to, or upon the
order of, the Representative  during the period when delivery of a Prospectus is
required  under the Act, as many copies of the  Prospectus  in final form, or as
thereafter  amended or  supplemented,  as the  Representative  may request.  The
Company will deliver to the  Representative  at or before the Closing Date, five
signed  copies  of  the  Registration  Statement  and  all  amendments  thereto,
including all exhibits filed therewith,  and will deliver to the  Representative
such  number of copies of the  Registration  Statement,  without  exhibits,  but
including  any  information  incorporated  by reference,  and of all  amendments
thereto, as the Representative may request.

                  (g) If during the period in which a Prospectus  is required by
law to be  delivered  by an  underwriter  or dealer any event  shall  occur as a
result of which, in the judgment of the Company or in the opinion of counsel for
the  Representative,  it becomes necessary to amend or supplement the Prospectus
in order to make the statements  therein not misleading,  or, if it is necessary
at any time to amend or  supplement  the  Prospectus to comply with any law, the
Company  promptly  will  prepare  and file with the  Commission  an  appropriate
amendment to the
                                       -9-
<PAGE>
Registration  Statement or supplement to the Prospectus so that the Registration
Statement,  including the Prospectus as so amended or supplemented,  will not be
misleading,  or so that the  Registration  Statement,  including the Prospectus,
will comply with law.

                  (h)  The  Company  will  make   generally   available  to  its
stockholders,  as soon as it is practicable to do so, but in any event not later
than 15 months  after  the  effective  date of the  Registration  Statement,  an
earnings  statement  in  reasonable  detail,  covering  a period  of at least 12
consecutive  months  beginning  after  the  effective  date of the  Registration
Statement, which earnings statement shall satisfy the requirements of Section 11
(a) of the Act and Rule 158 of the Rules and  Regulations  and will  advise  the
Representative  in writing when such  statement  has been so made  available and
will furnish the Representative with a true and correct copy thereof.

                  (i) The Company will apply the net proceeds of the sale of the
Stock sold by it in  accordance  with the  statements  under the caption "USE OF
PROCEEDS" in the Prospectus.  Prior to the application of such net proceeds, the
Company will invest or reinvest such proceeds only in Eligible Investments.  For
the purposes of this Agreement,  "Eligible Investments" shall mean the following
investments so long as they have maturities of one year or less: (i) obligations
issued or  guaranteed  by the  United  States  or by any  person  controlled  or
supervised by or acting as an  instrumentality  of the United States pursuant to
authority  granted by Congress;  (ii)  obligations  issued or  guaranteed by any
state or political  subdivision  thereof rated either Aa or higher,  or MIG 1 or
higher, by Moody's Investors Service, Inc. or AA or higher, or an equivalent, by
Standard & Poor's Corporation,  both of New York, New York, or their successors;
(iii)  commercial or finance paper which is rated either Prime-1 or higher or an
equivalent by Moody's Investors Services, Inc. or A-1 or higher or an equivalent
by  Standard  &  Poor's  Corporation,  both of New  York,  New  York,  or  their
successors;  and (iv) certificates of deposit or time deposits of banks or trust
companies,  organized  under  the laws of the  United  States,  having a minimum
equity of $250,000,000.

                  (j) The Company has required each of its directors,  executive
officers and 5% or greater shareholders to enter into agreements not to sell any
shares of the Company's  Common Stock for eighteen  months after the date of the
Prospectus.  The Company has furnished the Representative  with an executed copy
of each such agreement.

                  (k) The  Company  shall  make  original  documents  and  other
information  relating to the  Company's  affairs  available  upon request to the
Representative  and to its counsel at the Company's  office for  inspection  and
copies  of  any  such   documents   will  be  furnished   upon  request  to  the
Representative and to its counsel.  Included within the documents made available
have been at least the articles of incorporation and all amendments thereto, the
bylaws  and  all  amendments  thereto,  minutes  of all of the  meetings  of the
incorporators,  directors and stockholders,  all financial statements and copies
of all  Contracts to which the Company is a party or in which the Company has an
interest.
                                      -10-
<PAGE>
                  (l) The Company has appointed American  Securities  Transfer &
Trust,  Inc., 1825 Lawrence  Street,  Suite 444, Denver,  CO 80202-1817,  as the
Company's transfer agent and registrar,  respectively. Unless the Representative
otherwise  consents in writing,  the Company will  continue to retain a transfer
agent  reasonably  satisfactory to the  Representative  for a period of one year
following the Closing.  The Company will make  arrangements to have available at
the  office  of  the  transfer  agent  sufficient   quantities  of  certificates
representing as may be needed for the quick and efficient  transfer of the Units
as contemplated hereunder and for the one year period following the Closing.

                  (m) Except  with the  Representative's  approval,  the Company
agrees that the Company will not do any of the  following for 180 days after the
Closing Date or the Option Closing Date, whichever occurs later:

                           (i)  Undertake or authorize any change in its capital
                  structure or authorize,  issue or permit any public or private
                  offering of additional securities;

                           (ii)  Authorize,  create,  issue or sell  any  funded
                  obligations, notes or other evidences of indebtedness,  except
                  in the ordinary course of business; or

                           (iii)  Consolidate  or merge  with or into any  other
                  corporation or effect a material  corporate  reorganization of
                  the Company.

                  (n) The Company shall deliver to the  Representative a warrant
("Representative's   Warrant")   to   purchase,   for  a  price   of  $.01   per
Representative's  Warrant,  up to 170,989 shares of the Company's  Common Stock,
which  entitles the  Representative  to purchase one share of common stock at an
exercise  price per  Representative's  Warrant equal to 160% of the aggregate of
the Initial Purchase Price. The  Representative's  Warrants shall be in the form
attached  hereto as Appendix  "A." The terms of the Common Stock  issuable  upon
exercise of the Representative's Warrants shall be identical to those as offered
to the public.  The  Representative's  Warrants shall be exercisable at any time
commencing  one year from the effective date of the  Registration  Statement and
continuing for four years thereafter.

                           (i) The Company  shall  reserve and at all times have
                  available a sufficient number of shares of its Common Stock to
                  be issued upon the exercise of the Representative's Warrants.

                           (ii) The  Company and the  Representative  agree that
                  the  Representative  may designate  that the  Representative's
                  Warrants  be  issued  in  varying  amounts   directly  to  its
                  officers,  partners,  other  underwriters  and  selling  group
                  members.  However,  such  designation will only be made by the
                  Representative  if it  determines  and  substantiates  to  the
                  Company  that such  issuance  will not violate the  applicable
                  rules of the NASD.  The  Representative  and the Company agree
                  that any transfers
                                      -11-
<PAGE>
                  of the Representative's  Warrants will only be made if they do
                  not violate the registration provisions of the Act.

                           (iii) Upon written request of the  Representative  or
                  the then  holder(s) of at least fifty percent (50%) of (i) the
                  total  unexercised  Representative's  Warrants  (based  on the
                  shares of Common  Stock  purchasable  directly  or  indirectly
                  thereunder) and (b) the shares of Common Stock included in the
                  Representative's  Warrants  issued  upon the  exercise  of the
                  Representative's  Warrants, made at any time within the period
                  commencing  one (1) year from the  Effective  Date and  ending
                  four (4) years  thereafter,  the Company  will file on no more
                  than one (1) occasion a Registration  Statement under the Act,
                  registering   or   qualifying,   as  the  case  may  be,   the
                  Representative's   Warrants   and/or  all  of  the  securities
                  underlying  them  provided  that  the  Company  has  available
                  current  financial  statements.  The Company agrees to use its
                  best  efforts  to  cause  the  above  filings  to be  declared
                  effective   by  the   Commission.   All   expenses   of   such
                  registrations or  qualifications,  including,  but not limited
                  to, legal, accounting, printing and mailing fees will be borne
                  by the Company.

                           (iv)  In   addition   to  the  above,   the   Company
                  understands and agrees that if, at any time during the term of
                  the  Representative's  Warrants,  it  files  a  post-effective
                  amendment or new  registration  statement  with the Commission
                  pursuant to the Act, or files a Notification on Form 1-A under
                  the Act for a public  offering of  securities,  either for the
                  account of the Company or for the account of any other person,
                  the Company, at its own expense,  will offer to said holder(s)
                  the  opportunity  to register or qualify the  Representative's
                  Warrants  and/or  all of the  securities  underlying  them for
                  offering  to the  public.  This  right  shall  be prior to any
                  registration  rights  granted by the Company to holders of the
                  Company's currently outstanding securities.

                  (o) For a period of five years from the  Effective  Date,  the
Company shall provide the Representative  with routine internal forecasts if any
such reports are prepared by the Company for general dissemination.

                  (p) During the period of the proposed  public offering and for
12 months from the effective  date of the  Registration  Statement,  the Company
will not, without the Representative's  prior written consent, sell, contract to
sell,  issue for other  purposes or otherwise  dispose of any  securities of the
Company  other than (a) shares of Common  Stock  issuable on the exercise of any
options, warrants, or other rights which are disclosed in the Prospectus and (b)
shares  of Common  Stock  issuable  upon the  exercise  of  options  granted  to
employees,  officers  or  directors  after  the date of this  Agreement  if such
options are reasonable and are granted in good faith and at prices which are not
less than 85% of the fair market  value of the Common Stock on the date of grant
of such options.
                                      -12-
<PAGE>
                  (q) For a period  commencing  on the date hereof and ending 12
months  after the date of the  Prospectus,  neither  the  Company nor any of its
officers or directors will hold discussions with any member of the news media or
issue news releases or other publicity about the Company regarding the financial
condition of any  significant  event of the Company  without the approval of the
Company's  legal counsel named in the Prospectus  under the heading  "Legal," or
such other counsel as may be approved by the Representative. During such period,
the Company will deliver to the  Representative  copies of such news releases or
other publicity about the Company promptly after distribution thereof.

                  (r) The  Company  will  appoint,  as a member  of its Board of
Directors  for a period of not less  than  five (5)  years  from the date of the
Prospectus,  an  individual  designated  by the  Representative,  such  term  to
commence  upon the  Closing  Date.  Such  designee  shall be entitled to receive
reimbursement  for all  reasonable  costs  incurred in attending  such meetings,
including, but not limited to, food, lodging and transportation.

                  (s)  The  Company  will  employ  an  investor  relations  firm
reasonably acceptable to the Representative upon completion of the offering.

                  (t) The Company will retain an analyst reasonably satisfactory
to the  Representative  after the  completion  of the  offering,  to prepare and
distribute  a  research  report at the end of the quiet  period  and six  months
thereafter.

         5. Costs and  Expenses.  The  Company  will pay or cause to be paid all
costs,  expenses  and fees in  connection  with the  offering or incident to the
performance of the obligations of the Company under this  Agreement,  including,
without  limiting  the  generality  of the  foregoing,  the  following:  (a) all
expenses (including any transfer taxes) incurred in connection with the delivery
to the  Representative  of the Stock sold  hereunder;  (b) all fees and expenses
(including,  without limitation,  fees and expenses of the Company's accountants
and counsel,  but excluding fees and expenses of counsel for the Representative)
in connection with the preparation,  printing,  filing, delivery and shipping of
the Registration  Statement  (including the financial statements therein and all
amendments and exhibits thereto), Preliminary Prospectuses and the Prospectus as
amended or  supplemented,  and any Blue Sky  Memoranda;  (c) all filing fees and
fees and  disbursements  incurred in connection  with the  qualification  of the
Stock under the applicable state securities laws; (d) filing and listing fees of
the Commission,  NASD,  Nasdaq,  and any other similar entity in connection with
the offering; (e) the cost of printing certificates  representing the Stock; (f)
the costs and  charges  of any  transfer  agent or  registrar;  (g) the costs of
preparing,  printing and distributing  bound volumes for the  Representative and
their counsel;  and (h) the costs of placing  "tombstone  advertisements" in any
publications  which may be selected by the  Representative,  and all other costs
and expenses incident to the performance of its obligations under this Agreement
which are not otherwise  provided for in this  Section.  The Company shall use a
printer acceptable to the Representative. Any transfer taxes imposed on the sale
of the Stock to the  Representative  will be paid by the Company.  Additionally,
the Company shall pay to the Representative a non-accountable  expense allowance
of 3% of the gross amount to be raised hereunder, payable at the
                                      -13-
<PAGE>
Closing(s),  of which $25,000 has already been paid by the Company in connection
with this offering.  Any amounts advanced,  on a  non-accountable  basis, to the
Representative  on or before the date  hereof,  which  shall be  credited to the
allowance   noted  above.   This  expense   allowance  is  in  addition  to  the
Representative's  discount. The Representative shall be responsible for the fees
of its counsel,  except as noted  otherwise in this Section 5. The Company shall
not be required to pay for any of the  Representative's  other expenses,  except
that if this  Agreement  shall not be  consummated  because  the  conditions  in
Section 7 hereof are not  satisfied,  or because this Agreement is terminated by
the  Representative  pursuant to Section 6 hereof,  or by reason of any failure,
refusal or  inability on the part of the Company to perform any  undertaking  or
satisfy  any  condition  of this  Agreement  or to comply  with any of the terms
hereof  on its  part to be  performed,  unless  such  failure  to  satisfy  said
condition  or to comply  with said  terms be due  solely to the  default  of the
Representative, then the Company shall reimburse the Representative solely on an
accountable basis for out-of-pocket  expenses,  including fees and disbursements
of counsel,  incurred in connection with investigating,  marketing and proposing
to market the Units or in contemplation of performing its obligations hereunder.

         6. Conditions of Obligations of the Representative.  The obligations of
the Representative to purchase the Firm Stock on the Closing Date and the Option
Stock, if any, on the Option Closing Date are subject to the accuracy, as of the
Closing  Date  or  the  Option  Closing  Date,  as  the  case  may  be,  of  the
representations  and  warranties  of the Company  contained  herein,  and to the
performance by the Company of its covenants and obligations hereunder and to the
following additional conditions:

                  (a) The Registration Statement shall have become effective not
later than August ____, 1997, or such later date and time as may be consented to
in writing by the Representative.  No stop order suspending the effectiveness of
the Registration Statement, as amended from time to time, shall have been issued
and no  proceedings  for that  purpose  shall  have  been  taken or, to the best
knowledge  of the  Company,  after due  inquiry,  shall be  contemplated  by the
Commission or any state securities commission.

                  (b) The Representative shall have received on the Closing Date
or the Option Closing Date, as the case may be, the opinion of Titus,  Brueckner
& Berry,  P.C.,  counsel for the  Company,  dated the Closing Date or the Option
Closing Date, as the case may be, addressed to the Representative  substantially
in the form and to the effect that:

                           (i) The  Company  has been duly  incorporated  and is
                  validly  existing as a corporation  in good standing under the
                  laws of its jurisdiction of incorporation, with full corporate
                  power and corporate  authority to own or lease its  properties
                  and conduct  its  business as  described  in the  Registration
                  Statement;  the Company is duly qualified to transact business
                  in all  jurisdictions  in which the  conduct  of its  business
                  requires  such  qualification,  except  where the  failure  to
                  qualify  would not have a  material  adverse  affect  upon the
                  business or financial condition of the Company.
                                      -14-
<PAGE>
                           (ii) To the  best of such  counsel's  knowledge,  the
                  Company has  authorized and  outstanding  capital stock as set
                  forth under the caption  "Capitalization"  in the  Prospectus;
                  the  outstanding  shares of Common  Stock of the Company  have
                  been duly  authorized and validly  issued,  are fully paid and
                  nonassessable.

                           (iii) All of the  Stock to be issued  and sold by the
                  Company  pursuant to this Agreement have been duly  authorized
                  by all  necessary  corporate  action and, when issued and paid
                  for as contemplated herein, will be validly issued, fully paid
                  and  nonassessable.  Further,  to the  best of such  counsel's
                  knowledge,  no preemptive  rights of  stockholders  exist with
                  respect to any of the Units or the issue and sale thereof;  no
                  stockholder  of the  Company  has any  right  pursuant  to any
                  agreement  which has not been waived or honored to require the
                  Company to register the sale of any  securities  owned by such
                  stockholder under the Act in the public offering  contemplated
                  herein;   and  no  further   approval  or   authority  of  the
                  stockholders  or the  Board of  Directors  of the  Company  is
                  required  for the issuance and sale of the Stock to be sold by
                  the Company as contemplated herein.

                           (iv)  The  certificates  evidencing  the  Stock to be
                  delivered  hereunder are in due and proper form under Delaware
                  law and the Stock  conforms  in all  material  respects to the
                  description thereof contained in the Prospectus.

                           (v)   Except  as   specifically   disclosed   in  the
                  Registration  Statement  and the  financial  statements of the
                  Company,  and the related notes  thereto,  to the best of such
                  counsel's knowledge, the Company does not have outstanding any
                  options to purchase,  or any preemptive rights or other rights
                  to subscribe for or to purchase, any securities or obligations
                  convertible  into, or any contracts or commitments to issue or
                  sell  its  capital   stock  or  any  such   options,   rights,
                  convertible securities or obligations. The descriptions of the
                  Company's stock option and other  stock-based  plans,  and any
                  other options or warrants  heretofore  granted by the Company,
                  set forth in the Prospectus are accurate  summaries and fairly
                  present the  information  required to be shown with respect to
                  such plans and rights in all material respects.

                           (vi) The Registration  Statement has become effective
                  under the Act and to the best of such  counsel's  knowledge no
                  stop  order   proceedings   with  respect  thereto  have  been
                  instituted  or are  pending  or  threatened  under the Act and
                  nothing has come to such  counsel's  attention to lead them to
                  believe that such proceedings are  contemplated;  any required
                  filing of the Prospectus and any supplement  thereto  pursuant
                  to Rule 424(b) of the Rules and  Regulations  has been made in
                  the manner and within the time  period  required  by such Rule
                  424(b).

                           (vii) The  Registration  Statement,  all  Preliminary
                  Prospectuses,  the Prospectus and each amendment or supplement
                  thereto comply as to form in all
                                      -15-
<PAGE>
                  material  respects  with the  requirements  of the Act and the
                  Rules and  Regulations  (except that such counsel need express
                  no opinion as to the financial statements, schedules and other
                  financial and statistical information included therein).

                           (viii) Such counsel does not know of any Contracts or
                  other  documents  required  to be  filed  as  exhibits  to the
                  Registration   Statement  or  described  in  the  Registration
                  Statement or the Prospectus  which are required to be filed or
                  described,  which are not so filed or  described  as required,
                  and such  Contracts  and  documents as are  summarized  in the
                  Registration Statement or the Prospectus are fairly summarized
                  in all material respects.

                           (ix)  There is no action or suit  pending  before any
                  court of the  United  States  of a  character  required  to be
                  disclosed in the Prospectus  pursuant to the Act and the Rules
                  and  Regulations;  there  is no  action,  suit  or  proceeding
                  threatened  against  the  Company  before  any  U.S.  court or
                  regulatory,  governmental or administrative agency or arbitral
                  forum  of  a  character   required  to  be  disclosed  in  the
                  Prospectus  pursuant to the Act and the Rules and Regulations;
                  to the best of such counsel's knowledge,  the Company is not a
                  party  or  subject  to  the  provisions  of  any   injunction,
                  judgment,  decree  or order  of any  court,  regulatory  body,
                  administrative  agency or other governmental body or agency or
                  arbitral  forum.  Nothing  has come to the  attention  of such
                  counsel that would suggest that the Company is not  conducting
                  business in compliance  with all  applicable  laws,  statutes,
                  rules  and  regulations  of the  State of  Arizona  and of the
                  United  States of  America,  except  where the  failure  to so
                  comply  would  not  have  a  material  adverse  effect  on the
                  business or financial condition of the Company.

                           (x) The execution and  performance  of this Agreement
                  and the consummation of the transactions  herein  contemplated
                  do not and will not conflict  with or result in the breach of,
                  or  violation  of,  any of the  terms  or  provisions  of,  or
                  constitute,  either by itself or upon notice or the passage of
                  time or both,  a  default  under,  any  Contract  to which the
                  Company  is a party  or by  which  the  Company  or any of its
                  property may be bound or  affected,  except where such breach,
                  violation or default would not have a material  adverse effect
                  on the  business or financial  condition  of the  Company,  or
                  violate any of the provisions of the articles of incorporation
                  or bylaws of the  Company or violate  any  statute,  judgment,
                  decree, order, rule or regulation known to such counsel or any
                  court or of any  governmental,  regulatory  or  administrative
                  body or agency or arbitral forum having  jurisdiction over the
                  Company or any its property.

                           (xi) The Company is not in violation or default under
                  any provision of any of its  certificate of  incorporation  or
                  bylaws and the Company is not in violation or of default under
                  any  Contracts  to which the Company is a party or by which it
                  or any of its  properties is bound or may be affected,  except
                  where such violation
                                      -16-
<PAGE>
                  or  default  would not have a material  adverse  effect on the
                  business or financial condition of the Company.

                           (xii)  The  Company  has  the  corporate   power  and
                  authority to enter into this Agreement on behalf of itself and
                  perform the transactions  contemplated  hereby. This Agreement
                  has  been  duly  authorized,  executed  and  delivered  by the
                  Company.  This  Agreement  is the  legal,  valid  and  binding
                  obligation of the Company,  enforceable in accordance with its
                  terms,   subject  to  customary   exceptions  for  bankruptcy,
                  insolvency, reorganization, arrangement, moratorium or similar
                  laws   relating  to  or  affecting  the  rights  of  creditors
                  generally and except that enforceability may be subject to the
                  effect of general  principles of equity,  except to the extent
                  that the enforceability of the  indemnification  provisions of
                  this  Agreement  may be  limited  by  consideration  of public
                  policy under federal and state securities laws.

                           (xiii)    All    approvals,     consents,     orders,
                  authorizations,    designations,    registrations,    permits,
                  qualifications,  licenses,  declarations or filings by or with
                  any regulatory,  administrative or governmental body necessary
                  in  connection  with the execution and delivery by the Company
                  of this  Agreement and the  consummation  of the  transactions
                  herein contemplated (other than as may be required by the NASD
                  as to which such counsel  need  express no opinion)  have been
                  obtained or made and all are in full force and effect.

         In rendering such opinion such counsel may rely as to matters  governed
by the laws other  than  Federal  laws of the United  States of America on local
counsel in applicable jurisdictions, provided that such counsel shall state that
they believe that they and the  Representative  are justified in relying on such
other  counsel.  As to factual  matters,  such counsel may rely on  certificates
(provided  at Closing  and  available  to the  Representative  and its  counsel)
obtained from directors and officers of the Company, its stockholders,  and from
public  officials.  Matters stated to counsel's  knowledge need be based only on
the actual  knowledge of the  attorneys  involved in the  representation  of the
Company.  In addition to the matters set forth above,  such  opinion  shall also
include a statement to the effect that nothing has come to the attention of such
counsel  which leads them to believe  that the  Registration  Statement,  or any
amendment  thereto,  at the time the Registration  Statement or amendment became
effective,  contained an untrue statement of a material fact or omitted to state
a  material  fact  required  to be  stated  therein  or  necessary  to make  the
statements  therein,  in light of the circumstances  under which they were made,
not misleading or the Prospectus or any amendment or supplement  thereto, at the
time it was filed  pursuant to Rule 424(b) or at the Closing  Date or the Option
Closing  Date, as the case may be,  contained an untrue  statement of a material
fact or  omitted  to state a  material  fact  required  to be stated  therein or
necessary to make the statements  therein,  in light of the circumstances  under
which they were made, not  misleading  (except that such counsel need express no
view as to financial  statements,  schedules and other financial information and
statistical data and information included therein).
                                      -17-
<PAGE>
Such  counsel  shall  permit  Streich  Lang,  P.A. to rely upon such  opinion in
rendering its opinion under Section 6(c).

                  (c) The Representative  shall have received from Streich Lang,
P.A., counsel for the  Representative,  an opinion dated the Closing Date or the
Option Closing Date, as the case may be,  substantially  to the effect that: (i)
the Company is a validly  organized and existing  corporation  under the laws of
the State of Arizona;  (ii) the Company has authorized and  outstanding  capital
stock as set forth under the caption  "Capitalization"  in the  Prospectus;  the
authorized  shares of the Company's Common Stock have been duly  authorized;  to
the best of such counsel's  knowledge,  the outstanding  shares of the Company's
Common Stock have been duly authorized and validly issued and are fully paid and
nonassessable;  all of the Units conform to the description thereof contained in
the Prospectus;  the Stock to be sold by the Company  pursuant to this Agreement
has  been  duly  authorized  and  will  be  validly   issued,   fully  paid  and
nonassessable when issued and paid for as contemplated by this Agreement; and no
preemptive rights of stockholders  exist with respect to any of the Stock or the
issue and sale thereof;  (iii) the  Registration  Statement has become effective
under the Act and to the best of the  knowledge of such  counsel,  no stop order
proceedings  with  respect  thereto  have  been  instituted  or are  pending  or
threatened  under the Act;  (iv) the  Registration  Statement,  all  Preliminary
Prospectuses,  the Prospectus and each amendment or supplement thereto comply as
to  form in all  material  respects  with  the  requirements  of the Act and the
applicable  Rules and  Regulations  thereunder  (except  that such  counsel need
express no opinion as to the financial statements, schedules and other financial
or statistical  information  included therein);  and (v) this Agreement has been
duly  authorized,  executed  and  delivered by the  Company.  In rendering  such
opinion,  Streich Lang,  P.A. may rely on the opinion of counsel  referred to in
paragraph  (b) of this  Section 6. In addition  to the matters set forth  above,
such opinion  shall also include a statement to the effect that nothing has come
to the  attention  of  such  counsel  which  leads  them  to  believe  that  the
Registration  Statement,  the Prospectus or any amendment  thereto  contains any
untrue  statement of a material  fact or omits to state a material fact required
to be stated therein or necessary to make the statements  therein not misleading
or the  Prospectus or any amendment or  supplement  thereto,  at the time it was
filed pursuant to Rule 424(b) or at the Closing Date or the Option Closing Date,
as the case may be,  contained an untrue statement of a material fact or omitted
to state a material fact required to be stated  therein or necessary to make the
statements  therein,  in light of the circumstances  under which they were made,
not  misleading  (except  that such counsel need express no view as to financial
statements,  schedules and other financial  information included therein).  With
respect to such  statement,  Streich  Lang,  P.A. may state that their belief is
based upon the procedures set forth therein,  but is without  independent  check
and verification.

                  (d) The Representative  shall have received at or prior to the
effective  date of the  Registration  Statement,  and at the Closing Date,  from
Streich Lang, a memorandum or summary, in form and substance satisfactory to the
Representative,  with respect to the  qualification for offering and sale by the
Representative  of the Stock under the state securities or Blue Sky laws of such
jurisdictions as the Representative may have designated to the Company.
                                      -18-
<PAGE>
                  (e) The Representative  shall have received on the date hereof
and on the  Closing  Date and the  Option  Closing  Date,  as the case may be, a
signed  letter from Semple & Cooper,  LLP,  auditors for the Company,  dated the
date hereof,  the Closing Date and the Option  Closing Date, as the case may be,
which shall confirm,  on the basis of a review in accordance with the procedures
set forth in the  letter  signed by such  firm and  dated and  delivered  to the
Representative on the date noted above the following matters:

                           (i)  They are  independent  public  accountants  with
                  respect to the Company within the meaning of the Act.

                           (ii) The financial  statements and schedules included
                  in the Registration  Statement and Prospectus covered by their
                  reports  therein set forth  comply as to form in all  material
                  respects with the applicable  accounting  requirements  of the
                  Act.

                           (iii)  On  the  basis  of  procedures   (but  not  an
                  examination  in accordance  with generally  accepted  auditing
                  standards)  consisting of a reading of the minutes of meetings
                  and consents of the shareholders and board of directors of the
                  Company  and  the  committees  of  such  board  subsequent  to
                  December  31,  1996,  as set forth in the minute  books of the
                  Company,  inquiries  of officers  and other  employees  of the
                  Company who have responsibilities for financial and accounting
                  matters with respect to transactions and events  subsequent to
                  December 31, 1996,  and such other  specified  procedures  and
                  inquires  to a date not more than five days  prior to the date
                  of such letter,  nothing has come to their  attention which in
                  their  judgment  would  indicate  that (A) with respect to the
                  period  subsequent to December 31, 1996, there were, as of the
                  date  of  the  most  recent  available  monthly   consolidated
                  financial  statements  of the  Company  and, as of a specified
                  date not more than five days prior to the date of such letter,
                  any changes in the capital stock or long-term  indebtedness of
                  the Company or payment or declaration of any dividend or other
                  distribution,  or decrease in net current assets, total assets
                  or net stockholder's equity, in each case as compared with the
                  amounts  shown  in  the  most  recent   audited   consolidated
                  financial  statements  included in the Registration  Statement
                  and the Prospectus,  except for changes or decreases which the
                  Registration   Statement  and  the  Prospectus  disclose  have
                  occurred or may occur or which are set forth in such letter or
                  (B) during the period from  December 31, 1996,  to the date of
                  the  most  recent  available  monthly  unaudited  consolidated
                  financial  statements  of the Company and to a specified  date
                  not more  than  five  days  prior to the date of such  letter,
                  there was any  decrease,  as compared  with the  corresponding
                  period in the prior fiscal year, in total revenues or total or
                  per  share  net  income,   except  for  decreases   which  the
                  Registration   Statement  and  the  Prospectus  disclose  have
                  occurred or may occur or which are set forth in such letter.
                                      -19-
<PAGE>
                           (iv) Stating that they have compared  specific dollar
                  amounts,  numbers  of  shares,  percentages  of  revenues  and
                  earnings and other  financial  information  pertaining  to the
                  Company  set  forth  in the  Registration  Statement  and  the
                  Prospectus,  which have been specified by the  Representative,
                  to the extent that such amounts,  numbers and  percentages and
                  information  may be derived  from the general  accounting  and
                  financial  records of the Company and its subsidiaries or from
                  schedules   furnished  by  the  Company,   and  excluding  any
                  questions  requiring an interpretation by legal counsel,  with
                  the  results   obtained  from  the  application  of  specified
                  reasonings,   inquiries  and  other   appropriate   procedures
                  specified  by  the  Representative  (which  procedures  do not
                  constitute  an  examination   in  accordance   with  generally
                  accepted   auditing   standards)  set  forth  in  such  letter
                  heretofore delivered, and found them to be in agreement.

                           (v) Such other matters as may be reasonably requested
                  by the  Representative.  All such letters shall be in form and
                  substance satisfactory to the Representative and its counsel.

                  (f) The Representative shall have received on the Closing Date
or the Option Closing Date, as the case may be, a certificate or certificates of
the Chief Executive  Officer and the Chief  Financial  Officer of the Company to
the effect that, as of the Closing Date or the Option  Closing Date, as the case
may be, each of them jointly and represents as follows:

                           (i) The  Registration  Statement has become effective
                  under the Act and no stop order  suspending the  effectiveness
                  of  the  Registration   Statement  has  been  issued,  and  no
                  proceedings  for such  purpose  have been taken or are, to the
                  best of their  knowledge,  after due inquiry,  contemplated or
                  threatened  by  the   Commission   or  any  state   securities
                  commissions.

                           (ii)   They  do  not   know  of  any   investigation,
                  litigation, or proceeding instituted or threatened against the
                  Company  of a  character  required  to  be  disclosed  in  the
                  Registration Statement which is not so disclosed;  they do not
                  know of any Contract or other document required to be filed as
                  an  exhibit  to the  Registration  Statement  which  is not so
                  filed; and the  representations  and warranties of the Company
                  contained  in  the  Agreement  are  true  and  correct  in all
                  material respects as of the Closing Date or the Option Closing
                  Date,  as the  case  may be,  as if such  representations  and
                  warranties were made as of such date.

                           (iii) They have carefully  examined the  Registration
                  Statement and the Prospectus and, in their opinion,  as of the
                  effective date of the Registration  Statement,  the statements
                  contained in the Registration  Statement were and are correct,
                  in all material respects,  and such Registration Statement and
                  Prospectus do not omit to state a material fact required to be
                  stated  therein or necessary  in order to make the  statements
                  therein, in light of the circumstances under which
                                      -20-
<PAGE>
                  they were made,  not misleading  and, in their opinion,  since
                  the effective date of the Registration Statement, no event has
                  occurred  which should be set forth in a  supplement  to or an
                  amendment of the Prospectus which has not been so set forth in
                  such supplement or amendment.

                  (g) The Company  shall have  furnished  to the  Representative
such  further   certificates  and  documents   confirming  the  representations,
warranties  and  covenants   contained   herein  and  related   matters  as  the
Representative  may reasonably have requested.  Each such  certificate  shall be
deemed a  representation  and warranty of the Company as to the statements  made
therein.

         The opinions and  certificates  described  in this  Agreement  shall be
deemed to be in compliance  with the  provisions  hereof only if they are in all
respects  satisfactory to the  Representative to Streich Lang, P.A., counsel for
the Representative.

         If any of the  conditions  herein above  provided for in this Section 6
shall not have been  fulfilled  when and as  required  by this  Agreement  to be
fulfilled,  the obligations of the Representative hereunder may be terminated by
the Representative by notifying the Company of such termination in writing or by
telegram at or prior to the Closing Date or the Option Closing Date, as the case
may be. In such event, the Company and the Representative shall not be under any
obligation  to each other  (except to the extent  provided  in  Sections 5 and 8
hereof).

         7. Conditions of the Obligations of the Company. The obligations of the
Company to sell and  deliver  the Units  required  to be  delivered  as and when
specified in this  Agreement are subject to the  conditions  that at the Closing
Date or the Option  Closing Date,  as the case may be, no stop order  suspending
the  effectiveness of the  Registration  Statement shall have been issued and in
effect or proceedings therefor initiated or threatened.

         8. Indemnification.

                  (a) The Company  agrees to  indemnify  and hold  harmless  the
Representative and its respective  affiliates,  directors,  officers,  partners,
employees,  agents,  counsel, and representatives,  (collectively,  "Underwriter
Parties")  against  any losses,  claims,  damages or  liabilities  to which such
Underwriter  Parties or any one or more of them may become subject under the Act
or otherwise, insofar as such losses, claims, damages or liabilities (or actions
or  proceedings  in  respect  thereof)  arise out of or are  based  upon (i) any
failure by the Company or any of its affiliates, directors, officers, employees,
agents,  counsel, and representatives  (collectively,  the "Company Parties") to
perform any obligation hereunder or any other agreement among any of the Company
Parties and any of the Underwriter Parties, (ii) any untrue statement or alleged
untrue statement of any material fact contained in the  Registration  Statement,
any  Preliminary  Prospectus,  the  Prospectus  or any  amendment or  supplement
thereto,  or (iii) the omission or alleged  omission to state therein a material
fact required to be stated therein or necessary to make the  statements  therein
not misleading in light of the circumstances under which
                                      -21-
<PAGE>
they were made, and will reimburse each Underwriter Party for any legal or other
expenses incurred by such Underwriter Party in connection with  investigating or
defending  any such  loss,  claim,  damage,  liability,  action  or  proceeding;
provided,  however,  that (X) the Company will not be liable in any such case to
the extent that any such loss,  claim,  damage or liability  arises out of or is
based upon an untrue  statement,  or alleged  untrue  statement,  or omission or
alleged omission made in the Registration Statement, any Preliminary Prospectus,
the  Prospectus,  or such  amendment  or  supplement,  in  reliance  upon and in
conformity with written  information  furnished to the Company by or through the
Representative  specifically  for  use in the  preparation  thereof  (which  the
parties hereto agree is limited solely to that information contained in the last
paragraph on the cover page and the paragraph  relating to stabilization on page
2 of the  Prospectus  or  Preliminary  Prospectus  and in  the  section  thereof
entitled "Underwriting"), and (Y) such indemnity with respect to any Preliminary
Prospectus  shall not inure to the benefit of any Underwriter  Parties from whom
the person  asserting any such loss,  claim,  damage or liability  purchased the
Stock which is the subject  thereof if such person did not receive a copy of the
Prospectus  (or the  Prospectus  as amended or  supplemented  at or prior to the
confirmation  of the sale or such  Stock to such  person in any case  where such
delivery  is  required  by the Act and the untrue  statement  or  omission  of a
material  fact  contained in such  Preliminary  Prospectus  was corrected in the
Prospectus  (or the  Prospectus  as amended  or  supplemented.)  This  indemnity
agreement  will be in addition to any liability  which the Company may otherwise
have.

                  (b) The  Representative  will  indemnify and hold harmless the
Company Parties against any losses,  claims, damages or liabilities to which the
Company Parties or any one or more of them may become subject,  under the Act or
otherwise, insofar as such losses, claims, damages or liabilities (or actions or
proceedings  in respect  thereof) arise out of or are based upon (i) any failure
by the  Underwriter  Parties to perform any  obligations  hereunder or any other
agreement among any of the Underwriter  Parties and any of the Company  Parties,
(ii) any untrue  statement or alleged  untrue  statement  of any  material  fact
contained  in  the  Registration  Statement,  any  Preliminary  Prospectus,  the
Prospectus, or any amendment or supplement thereto, or (iii) the omission or the
alleged  omission to state therein a material fact required to be stated therein
or necessary to make the  statements  therein not misleading in the light of the
circumstances  under which they were made; and will reimburse any legal or other
expense   reasonably   incurred  by  the  Company  Parties  in  connection  with
investigating or defending any such loss, claim,  damage,  liability,  action or
proceeding;  provided,  however,  that the Representative will be liable in each
case to the  extent,  but only to the  extent,  that such  untrue  statement  or
alleged  untrue  statement or omission or alleged  omission has been made in the
Registration  Statement,  any Preliminary  Prospectus,  the Prospectus,  or such
amendment  or  supplement,  in  reliance  upon and in  conformity  with  written
information   furnished  to  the  Company  by  or  through  the   Representative
specifically for use in the preparation  thereof (which the parties hereto agree
is limited  solely to that  information  contained in the last  paragraph on the
cover  page  and  the  paragraph  relating  to  stabilization  on  page 2 of the
Prospectus  or  Preliminary  Prospectus  and in  the  section  thereof  entitled
"Underwriting").  This indemnity  agreement will be in addition to any liability
which the Representative may otherwise have.
                                      -22-
<PAGE>
                  (c)  In  case  any  proceeding   (including  any  governmental
investigation)  shall be  instituted  involving  any  person in respect of which
indemnity  maybe sought  pursuant to this  Section 8, such person  ("indemnified
party")  shall  promptly  notify the person  against whom such  indemnity may be
sought (the "indemnifying party") in writing. No indemnification provided for in
Section  8(a) or (b) shall be  available  to any  party  who shall  fail to give
notice as  provided  in this  Section  8(c) if the party to whom  notice was not
given was unaware of the  proceeding to which such notice would have related and
was prejudiced by the failure to give such notice,  but the failure to give such
notice shall not relieve the  indemnifying  party or parties from any  liability
which it or they may have to the indemnified party for contribution or otherwise
than on  account of the  provisions  of  Section  8(a) or (b).  In case any such
proceeding  shall be brought against any  indemnified  party and it shall notify
the indemnifying party or the commencement thereof, the indemnifying party shall
be  entitled  to  participate  therein  and,  to the extent  that it shall wish,
jointly with any other  indemnifying  party  similarly  notified,  to assume the
defense thereof,  with counsel  satisfactory to such indemnified party and shall
pay as  incurred  the fees and  disbursements  of such  counsel  related to such
proceeding.  In any such proceeding,  any indemnified party shall have the right
to retain its own counsel at its own expense. Notwithstanding the foregoing, the
indemnifying  party shall pay as incurred  the fees and  expenses of the counsel
retained by the indemnified  party in the event (i) the  indemnifying  party and
the  indemnified  party  shall have  mutually  agreed to the  retention  of such
counsel  or (ii)  the  named  parties  to any  such  proceeding  (including  any
impleaded parties) include both the indemnifying party and the indemnified party
and  representation  of both parties by the same counsel would be  inappropriate
due to actual or potential  differing  interests  between them. It is understood
that the  indemnifying  party shall not, in  connection  with any  proceeding or
related proceedings in the same jurisdiction,  be liable for the reasonable fees
and expenses of more than one separate  firm for all such  indemnified  parties.
Such firm shall be  designated in writing by the  Representative  in the case of
parties indemnified  pursuant to Sections 8(a) and by the Company in the case of
parties  indemnified  pursuant to Section 8(b). The indemnifying party shall not
be liable for any  settlement  of any  proceeding  effected  without its written
consent but if settled with such consent or if there be a final judgment for the
plaintiff, the indemnifying party agrees to indemnify the indemnified party from
and against any loss or liability by reason of such settlement or judgment.

                  (d) If the  indemnification  provided for in this Section 8 is
unavailable  to or  insufficient  to hold  harmless an  indemnified  party under
Section  8(a)  or (b)  above  in  respect  of any  losses,  claims,  damages  or
liabilities (or actions or proceedings in respect thereof)  referred to therein,
then each  indemnifying  party shall contribute to the amount paid or payable by
such  indemnified  party  as  a  result  of  such  losses,  claims,  damages  or
liabilities (or actions or proceedings in respect thereof) in such proportion as
is appropriate to reflect the relative  benefits  received by the Company on the
one hand and the Representative on the other from the offering of the Stock. If,
however,  the allocation  provided by the immediately  preceding sentence is not
permitted  by  applicable  law or if the  indemnified  party  failed to give the
notice  required under Section 8(c) above,  then each  indemnifying  party shall
contribute  to such  amount  paid or payable by such  indemnified  party in such
proportion as is appropriate to reflect not only such relative benefits but also
the relative fault of the Company on the one hand and the Representative on the
                                      -23-
<PAGE>
other in  connection  with the  statements or omissions  which  resulted in such
losses,  claims,  damages or  liabilities  (or actions or proceedings in respect
thereof), as well as any other relevant equitable  considerations.  The relative
benefits  received by the Company on the one hand and the  Representative on the
other  shall be deemed to be in the same  proportion  as the total net  proceeds
from the offering (before  deducting  expenses)  received by the Company bear to
the total underwriting fees and commissions  received by the Representative,  in
each case as set forth in the table on the  cover  page of the  Prospectus.  The
relative fault shall be determined by reference to, among other things,  whether
the untrue or alleged  untrue  statement  of a material  fact or the omission or
alleged omission to state a material fact relates to information supplied by the
Company  on the one hand or the  Representative  on the other  and the  parties'
relative intent, knowledge,  access to information and opportunity to correct or
prevent such statement or omission.

         The Company and the Representative  agree that it would not be just and
equitable if contributions  pursuant to this Section 8(d) were determined by pro
rata allocation or by any other method of allocation which does not take account
of the  equitable  considerations  referred to above in this Section  8(d).  The
amount  paid or  payable  by an  indemnified  party as a result  of the  losses,
claims,  damages or liabilities  (or actions or proceedings in respect  thereof)
referred to above in this  Section  8(d) shall be deemed to include any legal or
other expenses  reasonably incurred by such indemnified party in connection with
investigating or defending any such action or claim.


                  (e) In any proceeding relating to the Registration  Statement,
any  Preliminary  Prospectus,  the  Prospectus  or any  supplement  or amendment
thereto, each party against whom contribution may be sought under this Section 8
hereby consents to the  jurisdiction of any court having  jurisdiction  over any
other  contributing  party,  agrees that process  issuing from such court may be
served  upon him or it by any  other  contributing  party  and  consents  to the
service of such  process and agrees that any other  contributing  party may join
him or it as an additional  defendant in any such proceeding in which such other
contributing party is a party.

         9.  Notices.  All  communications  hereunder  shall be in writing  and,
except as otherwise provided herein, will be mailed,  delivered,  telecopied, or
telegraphed and confirmed as follows: if to the  Representative,  to W. B. McKee
Securities,  Inc., 3003 North Central Avenue, Suite 100, Phoenix, Arizona 85012;
Telephone (602) 954-7365; Fax (602) 266-5774, Attention: Gary J. Sherman, with a
copy to Streich Lang,  P.A.,  Renaissance  One, Two N. Central Avenue,  Phoenix,
Arizona  85004;  Telephone  (602)  229-5200;  Fax  (602)  229-5690;   Attention:
Christian  J.  Hoffmann,  III,  Esq.;  if to  the  Company,  to  Premium  Cigars
International,   Ltd.,  10855  N.  Frank  Lloyd  Wright  Blvd.,  Suite  100-102,
Scottsdale,  Arizona  85259;  telephone,  (602)  922-8887;  Fax (602)  ___-____;
Attention:  Steven J. Lambrecht,  President;  with a copy to Titus,  Brueckner &
Berry, 7373 North Scottsdale Road, Suite B-252, Scottsdale,  Arizona 85253-3527,
Attention: Charles R. Berry, Esq.; telephone (602) 483-9600; fax (602) 483-3215.
                                      -24-
<PAGE>
         10. Termination. This Agreement may be terminated by the Representative
by notice to the Company as follows:

                  (a) at any time prior to the  earlier of (i) the time the Firm
Stock  is   released   by  the   Representative   for  sale  by  notice  to  the
Representative,  or (ii) 5:00 P.M.,  M.S.T., on the first business day following
the date of this Agreement;

                  (b) at any time  prior  to the  Closing  itself  if any of the
following has occurred:  (i) since the respective dates as of which  information
is given in the Registration Statement and the Prospectus,  any material adverse
change or any development  involving a prospective material adverse change in or
affecting the business or financial  condition of the Company,  or the earnings,
business affairs,  management or business  prospects of the Company,  whether or
not arising in the ordinary course of business, (ii) any outbreak of hostilities
or other national or  international  calamity or crisis or change in economic or
political conditions if the effect of such outbreak,  calamity, crisis or change
on the financial markets or economic conditions would, in reasonable judgment of
the Representative,  have a material adverse effect on the securities markets in
the United  States,  (iii)  suspension of trading in securities on the Nasdaq or
the New York Stock  Exchange,  Inc. or the American Stock Exchange or limitation
on prices  (other than  limitations  on hours or numbers of days of trading) for
securities on either such Exchange, (iv) the enactment,  publication,  decree or
other promulgation of any federal or state statute, regulation, rule or order of
any court or other governmental authority which in the reasonable opinion of the
Representative  materially and adversely affects or will materially or adversely
affect the business or operations of the Company,  (v)  declaration of a banking
moratorium by either  federal or Arizona  authorities  or (vi) the taking of any
action by any  federal,  state or local  government  or agency in respect of its
monetary or fiscal affairs which in the reasonable opinion of the Representative
have a material adverse effect on the securities markets in the United States or
the business prospects of the Company; or

                  (c) as provided in Section 6 of this Agreement.

         This Agreement also may be terminated by the Representative,  by notice
to the  Company,  as to any  obligation  of the  Representative  to purchase the
Option Stock,  upon the occurrence at any time at or prior to the Option Closing
Date of any of the events  described in subparagraph (b) above or as provided in
Section 6 of this Agreement.

         11.  Successors.  This  Agreement  has been and is made  solely for the
benefit of the Representative  and the Company and their respective  successors,
executors,  administrators,  heirs and assigns,  and the Underwriter Parties and
Company Parties  referred to herein,  and no other person will have any right or
obligation  hereunder.  The term "successors" shall not include any purchaser of
the Units merely because of such purchase.

         12. Miscellaneous. The reimbursement,  indemnification and contribution
agreements contained in this Agreement and the representations and warranties in
this Agreement shall remain
                                      -25-
<PAGE>
in full force and effect  regardless of (a) any  termination of this  Agreement,
(b) any investigation made by or on behalf of any Underwriter Party, or by or on
behalf of any Company  Party and (c) delivery of and payment for the Units under
this Agreement.

         This Agreement and any notices  delivered  hereunder may be executed in
two or more counterparts,  each of which shall be deemed an original, but all of
which together shall constitute one and the same instrument.  This Agreement and
any and all notices may be delivered  by telecopy  and shall be  effective  upon
receipt, with the original of such document to be deposited promptly in the U.S.
Mail.

         This Agreement and all disputes and controversies relating hereto or in
connection with the transactions  contemplated  hereby shall be governed by, and
construed in accordance with, the laws of the State of Arizona.



                      [THIS SPACE INTENTIONALLY LEFT BLANK]


                                      -26-
<PAGE>
         If the foregoing  agreement is in accordance with your understanding of
our  agreement,  please sign and return to us the  enclosed  duplicates  hereof,
whereupon  it  will  become  a  binding  agreement  among  the  Company  and the
Representative in accordance with its terms as of the date first above written.


                                Sincerely yours,

                                                PREMIUM CIGARS INTERNATIONAL,
                                                LTD.


                                                By
                                                  ----------------------------
                                                         Steven J. Lambrecht
                                                         President



The  foregoing  Underwriting  Agreement is hereby  confirmed  and accepted as of
___________, 1997.


W. B. MCKEE SECURITIES, INC.



By
   --------------------------------
     Gary J. Sherman
     President

                                      -27-

                      PROMOTIONAL SHARES LOCK-UP AGREEMENT


I.       Parties. This Promotional Shares Lock-Up Agreement ("Agreement"), which
         was entered into this _____ day of August, 1997, by and between Premium
         Cigars  International,   Ltd.  ("Issuer"),  whose  principal  place  of
         business     is     located     in     Scottsdale,     Arizona,     and
         ______________________________________________    ("Security   Holder")
         witnesses that:

         A.       Registration  in Merit Review  States.  The Issuer has filed a
                  Coordinated  Equity  Review  application  with the  Securities
                  Administrators  of the  States of Alaska,  Arizona,  Arkansas,
                  Idaho, Indiana, Iowa, Kansas, Kentucky, Maine,  Massachusetts,
                  Michigan,  Mississippi,  Montana,  New Mexico,  North  Dakota,
                  Oklahoma, Oregon, Pennsylvania,  South Dakota, Texas, Vermont,
                  Virginia  and  Washington  ("Administrators")  and with  other
                  jurisdictions to register certain of its Equity Securities for
                  sale to public  investors  who are  residents  of those states
                  ("Registration");

         B.       Security Holder and Promoter. The Security Holder is the owner
                  of the Issuer's  shares of common stock or similar  securities
                  and/or possesses convertible securities,  warrants, options or
                  rights which may be converted  into,  or exercised to purchase
                  shares of common  stock or similar  securities  of the Issuer.
                  Security  Holder,  along with other promoters who have entered
                  the Promotional  Shares Lock-Up  Agreement,  are  collectively
                  referred to as "Promoters."

         C.       Condition  of  Registration  in  Merit  Review  States.  As  a
                  condition  to  Registration,  the Issuer and  Security  Holder
                  ("Signatories")  agree  to be  bound  by  the  terms  of  this
                  Agreement.

II.      Agreement to Lock-Up/Transfer  Prohibitions. The Security Holder agrees
         not to sell, pledge, hypothecate, assign, grant any option for the sale
         of,  or  otherwise   transfer  or  dispose  of,   whether  or  not  for
         consideration,  directly or indirectly Promotional Shares as defined in
         the North  American  Securities  Administrators  Association  ("NASAA")
         Statements of Policy Regarding Corporate Securities  Definitions and on
         Promotional  Shares and all certificates  representing stock dividends,
         stock splits, recapitalizations,  and the like, that are granted to, or
         received  by, the  Security  Holder  while the  Promotional  Shares are
         subject to this Agreement  ("Restricted  Securities")  on the following
         terms:

         A.       Term of Lock-Up. The term of this Agreement shall begin on the
                  date  that  the  Registration  is  declared  effective  by the
                  Administrators ("Effective Date") and shall terminate:

                  1.       Two years  following the  completion of the offering;
                           or

                  2.       On the date the  Registration  has been terminated if
                           no securities were sold pursuant thereto; or
                                        1
<PAGE>
                  3.       If the  Registration  has been  terminated,  the date
                           that checks  representing  all of the gross  proceeds
                           that were  derived  therefrom  and  addressed  to the
                           public  investors have been placed in the U.S. Postal
                           Service with first class postage affixed; or

                  4.       On the date the securities  subject to this agreement
                           become  "Covered  Securities,"  as defined  under the
                           National Securities Markets Improvement Act of 1996.

         B.       Release  of  Certain  Restricted  Securities  in Second  Year.
                  Beginning  one  year  from  the  date  of  completion  of  the
                  Offering,  two and one-half  percent  (2.5%) of the Restricted
                  Securities  shall be released  from the  restrictions  of this
                  Agreement each quarter pro rata among the Promoters.

         C.       Release of Remaining Restricted  Securities after Second Year.
                  All remaining Restricted Securities shall be released from any
                  restriction  under this  Agreement  on the second  anniversary
                  from the date of completion of the Offering.

         D.       Securities Not  Restricted.  This Agreement shall not apply to
                  any  securities of the Issuer which Security  Holder  acquires
                  after the effective date of the Registration and which are not
                  related by stock dividend,  stock split or recapitalization to
                  the Restricted Securities.

III.     Other Issuer or Security Holder Obligations.  The Signatories agree and
         will cause the following:

         A.       Priority   of  Asset   Distributions.   In  the   event  of  a
                  dissolution,      liquidation,      merger,     consolidation,
                  reorganization,  sale or  exchange of the  Issuer's  assets or
                  securities  (including by way of tender  offer),  or any other
                  transaction or proceeding with a person who is not a Promoter,
                  which results in the  distribution  of the Issuer's  assets or
                  securities  ("Distribution"),  while this Agreement remains in
                  effect that:

                  1.       All holders of the Issuer's  Equity  Securities  will
                           initially  share on a pro rata,  per shares  basis in
                           the Distribution, in proportion to the amount of cash
                           or other  consideration  that they paid per share for
                           their   Equity   Securities    (provided   that   the
                           Administrator  has  accepted  the  value of the other
                           consideration),  until the shareholders who purchased
                           the Issuer's Equity Securities pursuant to the public
                           offering ("Public  Shareholders")  have received,  or
                           have had  irrevocably  set aside for them,  an amount
                           that is equal to one  hundred  percent  (100%) of the
                           public offering's price per share times the number of
                           shares  of  Equity  Securities  that  they  purchased
                           pursuant to the public  offering and which they still
                           hold at the time of the  Distribution,  adjusted  for
                           stock splits, stock dividends,  recapitalizations and
                           the like; and
                                        2
<PAGE>
                  2.       All holders of the Issuer's Equity  Securities  shall
                           thereafter  participate on an equal,  per share basis
                           times the number of shares of Equity  Securities they
                           hold at the time of the  Distribution,  adjusted  for
                           stock splits, stock dividends,  recapitalizations and
                           the like.

                  3.       The  Distribution  may  proceed  on lesser  terms and
                           conditions  than the terms and  conditions  stated in
                           paragraphs  1 and 2 above if a majority of the Equity
                           Securities  that  are not hold by  Security  Holders,
                           officers,  directors,  or Promoters of the Issuer, or
                           their  associates or  affiliates  vote, or consent by
                           consent  procedure,  to approve the lesser  terms and
                           conditions.

         B.       Restrictions   Survive   Distribution.   In  the  event  of  a
                  dissolution,      liquidation,      merger,     consolidation,
                  reorganization,  sale or  exchange of the  issuer's  assets or
                  securities  (including by way of tender  offer),  or any other
                  transaction  or  proceeding  with a person who is a  Promoter,
                  which results in a Distribution  while this Agreement  remains
                  in effect,  the Restricted  Securities shall remain subject to
                  the terms of this Agreement.

         C.       Permitted Transfers.

                  1.       Restricted Securities may be transferred by will, the
                           laws of descent and  distribution,  the  operation of
                           law,   or  by  order  of  any   court  of   competent
                           jurisdiction and proper venue.

                  2.       Restricted  Securities of a deceased  Security Holder
                           may  be  hypothecated  to  pay  the  expenses  of the
                           deceased Security  Holder's estate.  The hypothecated
                           Restricted  Securities  shall  remain  subject to the
                           terms of this  Agreement.  Restricted  Securities may
                           not be pledged to secure any other debt.

                  3.       Restricted  Securities  may be transferred by gift to
                           the Securities Holder's family members, provided that
                           the Restricted Securities shall remain subject to the
                           terms of this Agreement.

         D.       Voting Rights.  With the exception of paragraph III.A.3 above,
                  the Restricted Securities shall have the same voting rights as
                  similar Equity Securities not subject to the Agreement.

         E.       Legend Requirements.

                  1.       A notice  shall be placed  on the face of each  stock
                           certificate of the Restricted  Securities  covered by
                           the terms of the Agreement  stating that the transfer
                           of  the  stock   evidenced  by  the   certificate  is
                           restricted  in  accordance  with the  conditions  set
                           forth on the reverse side of the certificate; and
                                        3
<PAGE>
                  2.       A typed legend shall be placed on the reverse side of
                           each stock  certificate of the Restricted  Securities
                           representing  stock  covered by the  Agreement  which
                           states  that  the  sale  or  transfer  of the  shares
                           evidenced  by the  certificate  is subject to certain
                           restrictions until  _____________ (that date which is
                           two  years  after the date of the  completion  of the
                           Offering)   pursuant  to  an  agreement  between  the
                           Security Holder (whether beneficial or of record) and
                           the  Issuer,  which  agreement  is on file  with  the
                           Issuer and the stock transfer agent from which a copy
                           of available upon request without charge.

         F.       Modification.  This  Agreement  may be modified  only with the
                  written approval of the Administrators.

IV.      Issuer Technical Requirements. The Issuer will cause the following:

         A.       Copy  to  Administrators.   A  manually  signed  copy  of  the
                  Agreement  signed  by the  Signatories  to be  filed  with the
                  Administrators prior to the Effective Date;

         B.       Copy  to  Transfer  Agent.  Copies  of  the  Agreement  and  a
                  statement of the per share initial public offering price to be
                  provided to the issuer's stock transfer agent;

         C.       Stop Transfer  Restrictions.  Appropriate stop transfer orders
                  to be placed with the Issuer's  stock  transfer  agent against
                  the sale or  transfer of the shares  covered by the  Agreement
                  prior to its  expiration,  except as may otherwise be provided
                  in this Agreement;

         D.       Uncertificated Securities. The above stock restriction legends
                  to be placed on the periodic  statement sent to the registered
                  owner  if  the  securities   subject  to  this  Agreement  are
                  uncertificated securities.

         Pursuant to the  requirements of this Agreement,  the Signatories  have
entered into this Agreement,  which may be written in multiple  counterparts and
each of which shall be considered an original.  The Signatories  have signed the
Agreement in the capacities, and on the dates, indicated.
                                        4
<PAGE>
IN WITNESS WHEREOF, the Signatories have executed this Agreement.

PREMIUM CIGARS INTERNATIONAL, LTD.


By_____________________________________
     Steven A. Lambrecht, President



- ---------------------------------------
         Signature

- ---------------------------------------
         Printed Name of Security Holder


- ---------------------------------------
         Title, if applicable
                                        5

                             AMENDMENT TO THE BYLAWS
                                       OF
                       PREMIUM CIGARS INTERNATIONAL, LTD.

                                  July 30, 1997


         Pursuant to a Board of Directors resolution on July 30, 1997 the Bylaws
of Premium Cigars International, Ltd. are hereby amended as follows:

         ARTICLE III of the Bylaws is amended by adding Section 14:

         Section 14.  Independent Director Approval of Certain Transactions.

         a.       Definition of Independent Director. An "Independent  Director"
                  is member of the Corporation's Board of Directors who:

                  1.       is not an officer or employee of the Corporation, its
                           subsidiaries  or their  affiliates or associates  and
                           has  not  been  an   officer  or   employee   of  the
                           Corporation,  its subsidiaries or their affiliates or
                           associates within the last two years; and

                  2.       is not a  "Promoter"  of the  Corporation,  which  is
                           defined as:

                           a.       a person who alone,  or in conjunction  with
                                    one  or  more  other  persons,  directly  or
                                    indirectly  took the  initiative in founding
                                    or organizing  the  Corporation  or controls
                                    the Corporation;

                           b.       a  person  who,   directly  or   indirectly,
                                    receives  as   consideration   for  services
                                    and/or property rendered,  five percent (5%)
                                    or more of any  class  of the  Corporation's
                                    equity  securities  or five  percent (5%) or
                                    more of the  proceeds  from  the sale of any
                                    class    of   the    Corporation's    equity
                                    securities;

                           c.       a person who: (i) is an officer or director;
                                    or (ii) anyone who  legally or  beneficially
                                    owns,  directly or indirectly,  five percent
                                    (5%)   or   more   of  any   class   of  the
                                    Corporation's equity securities;

                           d.       a person who is an affiliate or an associate
                                    of a person  specified in  subsections a, b,
                                    or c.

                           e.       "Promoter"  does not  include:  (i) a person
                                    who receives  securities or proceeds  solely
                                    as underwriting  compensation if that person
                                    otherwise falls outside of the definition of
                                    a   promoter   in  a,  b,  or  c;   (ii)  an
                                    unaffiliated institutional investor.
<PAGE>
                  3.       Does not have a  material  business  or  professional
                           relationship  with  the  Corporation  or  any  of its
                           affiliates or associates. For purposes of determining
                           whether   or   not   a   business   or   professional
                           relationship  is material,  the gross revenue derived
                           by the Independent Director from the Corporation, its
                           affiliates  and associates  shall be deemed  material
                           per  se  if it  exceeds  five  percent  (5%)  of  the
                           Independent  Director's:  (i) annual  gross  revenue,
                           derived from all sources,  during  either of the last
                           two years;  or (ii) net worth, on a fair market value
                           basis.

         b.       Requirement  to Maintain At Least Two  Independent  Directors.
                  The  Corporation  shall,  at all times,  maintain at least two
                  Independent Directors on the Board of Directors.

         c.       Policy  Regarding  Resolution  of Conflicts  of Interest.  The
                  Corporation  shall follow the following  policy  regarding all
                  related-party  transactions and to loans or the forgiveness of
                  loans, whether or not to a related-party:

                  (i)      the   Corporation   will  not  enter  any   material,
                           transaction  or loan  with a  related  or  affiliated
                           party unless the transaction or loan is on terms that
                           are no less  favorable  to the  Corporation  than the
                           Corporation   could   obtain  from  an  unrelated  or
                           unaffiliated third party; and

                  (ii)     a majority of the  Independent  Directors who have no
                           interest in the transactions  must review and approve
                           transactions  involving  related parties or conflicts
                           of interest  after having been given  access,  at the
                           Corporation's  expense, to the Corporation's  counsel
                           or to their own independent legal counsel; and

                  (iii)    when there are only two Independent  Directors,  both
                           directors must approve the transaction.

THESE  SECURITIES MAY NOT BE PUBLICLY OFFERED OR SOLD UNLESS AT THE TIME OF SUCH
OFFER OR SALE,  THE  PERSON  MAKING  SUCH OFFER OR SALE  DELIVERS  A  PROSPECTUS
MEETING THE  REQUIREMENTS  OF SECTION 10 OF THE SECURITIES ACT OF 1933 FORMING A
PART OF A REGISTRATION STATEMENT, OR POST-EFFECTIVE  AMENDMENT THERETO, WHICH IS
EFFECTIVE UNDER SAID ACT,  UNLESS IN THE OPINION OF COUNSEL TO THE  CORPORATION,
SUCH OFFER AND SALE IS EXEMPT FROM THE PROVISIONS OF SECTION 5 OF SAID ACT.


                                     WARRANT

               For the Purchase of 170,952 Shares of Common Stock,
                           No Par Value Per Share, of
                       PREMIUM CIGARS INTERNATIONAL, LTD.
              (Incorporated Under the Laws of the State of Arizona)

                       Void After 5 P.M., July _____, 2002

No. ___

         Warrant  to  Purchase  One  Hundred   Seventy   Thousand  Nine  Hundred
Fifty-Two (170,952) Shares of Common Stock.

         THIS IS TO CERTIFY,  that, for value received,  W. B. McKEE SECURITIES,
INC. ("Representative") or registered assigns, is entitled, subject to the terms
and conditions  hereinafter  set forth,  on or after July ____,  1998 and at any
time  prior  to 5 p.m.,  M.S.T.,  on July  _____,  2002 but not  thereafter,  to
purchase  such number of shares  ("Shares")  of Common  Stock,  no par value per
share  ("Common  Stock"),  of PREMIUM  CIGARS  INTERNATIONAL,  LTD.,  an Arizona
corporation ("Company"), from the Company as is set forth above and upon payment
to the Company of $8.40 per Share  ("Purchase  Price") if and to the extent this
Warrant  is  exercised,  in whole or in part,  during the  period  this  Warrant
remains in force,  subject in all cases to  adjustment as provided in Article II
hereof,  and to receive a  certificate  or  certificates  or other  evidence  of
ownership representing the Shares so purchased,  upon presentation and surrender
to the Company of this Warrant,  with the form of  subscription  attached hereto
duly  executed,  and  accompanied  by payment of the Purchase Price of each Unit
purchased.

1. Terms of the Warrant

         1.1 Time of Exercise. Subject to the provisions of Sections 1.5 and 3.1
hereof,  this  Warrant may be  exercised at any time and from time to time after
9:00 a.m., M.S.T., on July_______,  1998 ("Exercise  Commencement Date"), but no
later than 5:00 p.m.,  M.S.T.,  July_______,  2002 ("Expiration  Time") at which
point it shall become void, and all rights hereunder shall thereupon cease.
<PAGE>
         1.2 Manner of Exercise.

                  1.2.1 The holder of this Warrant  ("Holder") may exercise this
Warrant,  in whole or in part,  upon  surrender of this Warrant with the form of
subscription  attached  hereto duly  executed,  to the Company at its  corporate
office in Phoenix,  Arizona together with the full Purchase Price for the Shares
to be  purchased in lawful money of the United  States,  or by certified  check,
bank draft or postal or express money order payable in United States  dollars to
the order of the Company, and upon compliance with and subject to the conditions
set forth herein.

                  1.2.2  Upon   receipt  of  this   Warrant  with  the  form  of
subscription duly executed and accompanied by payment of the aggregate  Purchase
Price for the Shares for which this Warrant is then being exercised, the Company
shall cause to be issued  certificates  or other evidence of ownership,  for the
total number of whole  Shares for which this Warrant is being  exercised in such
denominations as are required for delivery to the Holder,  and the Company shall
thereupon deliver such documents to the Holder or its nominee.

                  1.2.3 In case the Holder  shall  exercise  this  Warrant  with
respect to less than all of the Shares that may be purchased under this Warrant,
the Company  shall  execute a new Warrant for the balance of the Shares that may
be purchased  upon  exercise of this Warrant and deliver such new Warrant to the
Holder.

                  1.2.4 The Company  covenants  and agrees that it will pay when
due and  payable  any and all taxes which may be payable in respect of the issue
of this  Warrant,  or the issue of any Shares upon the exercise of this Warrant.
The Company shall not, however,  be required to pay any tax which may be payable
in respect of any transfer  involved in the issuance or delivery of this Warrant
or of the  Shares  in a name  other  than  that  of the  Holder  at the  time of
surrender,  and until the payment of such tax the Company  shall not be required
to issue such Shares.

         1.3  Exchange of Warrant.  This  Warrant may be  split-up,  combined or
exchanged  for  another  Warrant or  Warrants  of like tenor to  purchase a like
aggregate  number of Shares.  If the  Holder  desires  to  split-up,  combine or
exchange  this Warrant,  he shall make such request in writing  delivered to the
Company at its corporate  office and shall  surrender this Warrant and any other
Warrants to be so split-up,  combined or exchange, the Company shall execute and
deliver to the person  entitled  thereto a Warrant or Warrants,  as the case may
be, as so  requested.  The Company shall not be required to effect any split-up,
combination or exchange which will result in the issuance of a Warrant entitling
the Holder to  purchase  upon  exercise a fraction  of a Share.  The Company may
require  the  Holder to pay a sum  sufficient  to cover any tax or  governmental
charge  that may be imposed in  connection  with any  split-up,  combination  or
exchange of Warrants.
                                       -2-
<PAGE>
         1.4  Holder as Owner.  Prior to due  presentment  for  registration  of
transfer  of this  Warrant,  the  Company  may deem and treat the  Holder as the
absolute  owner of this  Warrant  (notwithstanding  any notation of ownership or
other writing  hereon) for the purpose of any exercise  hereof and for all other
purposes, and the Company shall not be affected by any notice to the contrary.

         1.5 Transfer and Assignment.  Prior to 9:00 a.m., M.S.T., on July ____,
1998,  this  Warrant  may not be  sold,  hypothecated,  exercised,  assigned  or
transferred,  except  to  individuals  who are  officers  and  directors  of the
Representative  or any  successor  to its  business  or  pursuant to the laws of
descent and distribution. After 9:00 a.m., M.S.T., on July ____, 1998, and until
the expiration of the Warrant,  the Warrant shall be assignable and transferable
in accordance  with and subject to the provisions of the Securities Act of 1933;
provided,  however,  that if not  exercised  immediately  upon such  transfer or
assignment, the Warrant shall immediately lapse.

         1.6 Method for Assignment.  Any assignment permitted hereunder shall be
made by surrender of this  Warrant to the Company at its  principal  office with
the form of assignment attached hereto duly executed and funds sufficient to pay
any transfer tax. In such event, the Company shall, without charge,  execute and
deliver a new Warrant in the name of the assignee  named in such  instrument  of
assignment  and this Warrant  shall  promptly be  canceled.  This Warrant may be
divided or  combined  with  other  Warrants  which  carry the same  rights  upon
presentation  thereof at the  corporate  office of the Company  together  with a
written notice signed by the Holder,  specifying the names and  denominations in
which such new Warrants are to be issued.

         1.7  Rights of  Holder.  Nothing  contained  in this  Warrant  shall be
construed  as  conferring  upon the Holder the right to vote or to consent or to
receive notice as a stockholder in respect of any meetings of  stockholders  for
the  election  of  directors  or any  other  matter,  or as  having  any  rights
whatsoever as a stockholder of the Company.  If,  however,  at any time prior to
the  expiration of this Warrant and prior to its exercise,  any of the following
shall occur:

                  1.7.1 the  Company  shall take a record of the  holders of its
shares of Common Stock for the purpose of  entitling  them to receive a dividend
or  distribution  payable  otherwise  than  in  cash,  or  a  cash  dividend  or
distribution  payable  otherwise  than out of current or retained  earnings;  as
indicated by the accounting  treatment of such dividend or  distribution  on the
books of the Company; or

                  1.7.2 the  Company  shall  offer to the  holders of its Common
Stock any  additional  shares of  capital  stock of the  Company  or  securities
convertible into or exchangeable for shares of capital stock of the Company,  or
any option, right or warrant to subscribe therefor; or

                  1.7.3 there shall be proposed  any capital  reorganization  or
reclassification  of the Common Stock, or a sale of all or substantially  all of
the assets of the  Company,  or a  consolidation  or merger of the Company  with
another entity; or
                                       -3-
<PAGE>
                  1.7.4  there  shall be  proposed a  voluntary  or  involuntary
dissolution,  liquidation or winding up of the Company; then, in any one or more
of said  cases,  the  Company  shall  cause to be mailed to the  Holder,  at the
earliest  practicable  time (and,  in any event,  not less than thirty (30) days
before any record date or other date set for definitive action),  written notice
of the date on which the books of the Company  shall close or a record  shall be
taken to determine the  stockholders  entitled to such  dividend,  distribution,
convertible or exchangeable  securities or subscription  rights,  or entitled to
vote on such  reorganization,  reclassification,  sale,  consolidation,  merger,
dissolution,  liquidation  or winding up, as the case may be. Such notice  shall
also set forth such facts as shall  indicate  the effect of such  action (to the
extent  such  effect may be known at the date of such  notice)  on the  Purchase
Price and the kind and  amount of the  Common  Stock  and other  securities  and
property  deliverable  upon  exercise of this  Warrant.  Such notice  shall also
specify  the date as of which the  holders of the Common  Stock of record  shall
participate in said distribution or subscription  rights or shall be entitled to
exchange their Common Stock for securities or other  property  deliverable  upon
such reorganization, reclassification, sale, consolidation, merger, dissolution,
liquidation  or winding up, as the case may be (on which  date,  in the event of
voluntary or involuntary dissolution,  liquidation or winding up of the Company,
the right to exercise  this  Warrant  shall  terminate).  Without  limiting  the
obligation of the Company to provide notice to the holder of actions  hereunder,
it is agreed that  failure of the Company to give  notice  shall not  invalidate
such action of the Company.

         1.8 Lost Certificates.  If this Warrant is lost,  stolen,  mutilated or
destroyed,  the Company  shall,  on such  reasonable  terms as to  indemnity  or
otherwise as it may impose  (which  shall,  in the case of a mutilated  Warrant,
include the  surrender  thereof,  issue a new Warrant of like  denomination  and
tenor as, and in substitution  for, this Warrant,  which shall thereupon  become
void. Any such new Warrant shall constitute an additional contractual obligation
of the  Company,  whether  or not the  Warrant  so lost,  stolen,  destroyed  or
mutilated shall be at any time enforceable by anyone.

         1.9  Covenants  of the  Company.  The Company  covenants  and agrees as
follows:

                  1.9.1 at all times it shall reserve and keep available for the
exercise of this Warrant such number of authorized  Shares as are  sufficient to
permit the exercise in full of this Warrant;

                  1.9.2 prior to the  issuance  of any Shares  upon  exercise of
this  Warrant,  the  Company  shall  secure the  listing of such Shares upon any
securities  exchange or automated  quotation system upon which the shares of the
Company's Common Stock are listed for trading; and

                  1.9.3 all Shares here when  issued  upon the  exercise of this
Warrant  will  be  validly  issued,  fully  paid,  non-assessable  and  free  of
preemptive rights.
                                       -4-
<PAGE>
2. Adjustment of Purchase Price and Number of Shares Purchasable Upon Exercise

         2.1  Recapitalization.  In case the Company  shall,  while this Warrant
remains unexercised, in whole or in part, and in force effect a recapitalization
of such character that the Shares purchasable hereunder shall be changed into or
become  exchangeable  for a larger or smaller number of shares,  then, after the
date of record for effecting such recapitalization,  the number of Shares Common
Stock which the Holder hereof shall be entitled to purchase  hereunder  shall be
increased or decreased, as the case may be, in direct proportion to the increase
or  decrease   in  the  number  of  shares  of  Common   Stock  by  reason  such
recapitalization, and of the Purchase Price, per share, whether or not in effect
immediately prior to the time of such  recapitalization,  of such  recapitalized
Common  Stock  shall in the case of an  increase in the number of such Shares be
proportionately  reduced,  and in the case of a  decrease  in the number of such
Shares shall be proportionately increased. For the purposes of this Section 2.1,
a stock  dividend,  stock  split-up or reverse  split shall be  considered  as a
recapitalization and as an exchange for a larger or smaller number of shares, as
the case may be.

         2.2  Merger  or  Consolidation.  In  case of any  consolidation  of the
Company with, or merger of the Company into, any other  corporation,  or in case
of any sale or  conveyance  of all or  substantially  all of the  assets  of the
Company  other than in  connection  with a plan of complete  liquidation  of the
Company,  then,  as a  condition  of  such  consolidation,  merger  or  sale  or
conveyance, adequate provision shall be made whereby the Holder shall thereafter
have the right to purchase  and  receive,  upon the basis and upon the terms and
conditions  specified  in  this  Warrant  and  in  lieu  of  Shares  immediately
theretofore   purchasable  and  receivable  upon  the  exercise  of  the  rights
represented  hereby,  such  shares  of stock or  securities  as may be issued in
connection with such consolidation,  merger or sale or conveyance,  with respect
to or in exchange for the number of outstanding  shares of Common Stock equal to
the number of shares of Common Stock  immediately  theretofore  purchasable  and
receivable  upon  the  exercise  of  the  rights  represented  hereby  had  such
consolidation,  merger or sale or conveyance,  not taken place,  and in any such
case  appropriate  provision  shall  be made  with  respect  to the  rights  and
interests  of the Holder of this Warrant to the end that the  provisions  hereof
shall be  applicable  as nearly as may be in  relation to any shares of stock or
securities thereafter deliverable upon the exercise hereof.

         2.3 Notice of Dissolution or Liquidation.  Except as otherwise provided
in  Section  2.2  above,  in  the  case  of any  sale  or  conveyance  of all or
substantially  all of the  assets of the  Company in  connection  with a plan of
complete liquidation of the Company, in the case of the dissolution, liquidation
or winding-up of the Company, all rights under this Warrant shall terminate on a
date fixed by the Company, such date so fixed to be not earlier than the date of
the  commencement  of the  proceedings  for  such  dissolution,  liquidation  or
winding-up  and not later than  thirty (30) days after such  commencement  date.
Notice of such  termination  of purchase  rights shall be given to the Holder at
least thirty (30) days prior to such termination date.

         2.4 Statement of Adjustment.  Any adjustment pursuant to the provisions
of this  Section 2 shall be made on the basis of the  number of Shares of Common
Stock which the Holder would
                                       -5-
<PAGE>
have been entitled to acquire by exercise of this Warrant  immediately  prior to
the event giving rise to such adjustment and, as to the Purchase Price per Share
in effect  immediately  prior to the rise to such adjustment.  Whenever any such
adjustment is required to be made, the Company shall forthwith determine the new
number of Shares of Common  Stock which the Holder  hereof  shall be entitled to
purchase  hereunder  and/or such new Purchase Price per Share and shall prepare,
retain on file and transmit to the Holder within 10 days after such  preparation
a statement  describing in reasonable detail the method used in calculating such
adjustment.

         2.5 No Fractional  Shares.  Anything  contained  herein to the contrary
notwithstanding,  the Company  shall not be required to issue any  fraction of a
Share in connection with the exercise of this Warrant, and in any case where the
Holder would,  except for the  provisions of this Section 2.6, be entitled under
the terms of this  Warrant to receive a fraction of a Share upon such  exercise,
the Company shall upon the exercise and receipt of the Purchase  Price issue the
largest number of whole Shares  purchasable  upon exercise of this Warrant.  The
Company shall not be required to make any cash or other adjustment in respect of
such  fraction of a Share to which the Holder would  otherwise be entitled.  The
Holder, by the acceptance of this Warrant, expressly waives his right to receive
a certificate for any fraction of a Share upon exercise hereof.

         2.6 No Change in Form Required. The form of Warrant need not be changed
because of any change  pursuant to this Section in the Purchase  Price or in the
number of Shares purchasable upon exercise of this Warrant.

3. Registration Under the Securities Act of 1933

         3.1  Registration  and Legends.  This Warrant has been registered under
the  Securities  Act of 1933,  as  amended  ("Act").  The Shares  issuable  upon
exercise of this Warrant have been  registered  under the Act on Form SB-2,  SEC
File No.  333-29985  ("Registration  Statement").  Upon exercise,  in part or in
whole, of this Warrant, the Shares shall bear the following legend:

                  The shares represented by the certificate have been registered
         under the  Securities  Act of 1933, as amended,  solely for sale to the
         holder of a warrant to  purchase,  which  holder may be deemed to be an
         underwriter  of such shares within the provisions and for purposes only
         of the Securities  Act of 1933, as amended.  The issuer of these shares
         will agree to a transfer hereof only if: (1) an amended or supplemented
         prospectus  setting forth the terms of the offer has been filed as part
         of a post-effective amendment to the Registration Statement under which
         these shares are registered or as part of a new registration  statement
         under which these shares are  registered,  if then  required,  and such
         post-effective registration statement or new registration statement has
         become  effective under the Securities Act of 1933, as amended,  or (2)
         counsel  to  the   issuer  is   reasonably   satisfied   that  no  such
         post-effective amendment or new registration statement is required.
                                       -6-
<PAGE>
         3.2  No-Action  Letter.  The Company  agrees that it shall be satisfied
that no post-effective  amendment or new registration is required for the public
sale of the Shares if it shall be presented  with a letter from the Staff of the
Securities and Exchange Commission  ("Commission") stating in effect that, based
upon stated facts which the Company shall have no reason to believe are not true
in any  material  respect,  the  Staff  will not  recommend  any  action  to the
Commission if such Shares are offered and sold without delivery of a prospectus,
and that, therefore,  no post-effective  amendment to the Registration Statement
under which such shares are to be  registered or new  registration  statement is
required to be filed.

         3.3   Registration   Rights.   The  Company   has   agreed,   upon  the
Representative's demand, to register the Shares underlying the Warrants, to file
all necessary  post-effective  amendments to the Registration Statement or a new
Registration Statement, if then required, and to file all necessary undertakings
with the Securities and Exchange  Commission so as to permit the Representative,
or any  assignee of the  Representative,  the right to sell  publicly the Shares
issued on exercise of the Warrants,  on one occasion at any time within five (5)
years from the effective date of the Company's  Registration  Statement filed in
1997,  as described in the  Underwriting  Agreement  ("Underwriting  Agreement")
between the Company and the Representative, dated ___________, 1997.

         3.4 Inclusion in Company Registration  Statement. In the event that the
Representative  does not exercise its right to demand that the Shares underlying
the Warrants be registered,  the Company  agrees to include any Shares  issuable
upon exercise of the Warrants in any Registration Statement filed by the Company
at any time  within  five (5) years  from the  effective  date of the  Company's
Registration  Statement  as filed  in 1997,  as  described  in the  Underwriting
Agreement.

         3.5  Covenants   Regarding   Registration.   In  connection   with  any
registration  under Section 3.2 or 3.3 hereof,  the Company covenants and agrees
as follows:

                  3.5.1  The  Company  shall  use its best  efforts  to have any
post-effective amendment or new registration statement declared effective at the
earliest  possible time, and shall furnish such number of  prospectuses as shall
be reasonably requested.

                  3.5.2 The Company shall pay all costs,  fees,  and expenses in
connection  with all  post-effective  amendments or new  registration  statement
sunder Section 3.2 and Section 3.3 hereof  including,  without  limitation,  the
Company's  legal  and  accounting  fees,  printing  expenses,  blue sky fees and
expenses,  except that the Company shall not pay for any of the following  costs
and  expenses:  (a)  underwriting  discounts  and  commissions  allocable to the
Shares,  (b) state  transfer  taxes,  (c)  brokerage  commissions,  (d) fees and
expenses of counsel and accountants for the holder of the Warrants or Shares.

                  3.5.3 The Company will take all necessary  action which may be
required in qualifying or registering  the Shares  included in any  Registration
Statement or post-effective amendment or new registration statement for offering
and sale under the securities or blue sky
                                       -7-
<PAGE>
laws of such states as are  requested  by the holders of such  Shares,  provided
that the Company  shall not be obligated to execute or file any general  consent
to service or process  or to  qualify as a foreign  corporation  to do  business
under the laws of any such jurisdiction.

                  3.5.4 The Holder shall be entitled to pay the  Purchase  Price
for the Shares purchasable upon the exercise of this Warrant out of the proceeds
of any sale of the Shares purchasable upon its exercise.

         3.6 Indemnity.

                  3.6.1 The  Company  shall  indemnify  and hold  harmless  each
person  registering  securities  pursuant to this  Section  ("Seller")  and each
underwriter,  within the meaning of the Act, who may  purchase  from or sell for
any  Seller any of the  Shares  from and  against  any and all  losses,  claims,
damages,  and  liabilities  caused by any untrue  statement  or  alleged  untrue
statement of a material fact  contained in any  post-effective  amendment or new
registration  statement or any  supplemented  prospectus  under the Act included
therein  required to be filed or furnished by reason of this Section,  or caused
by any  omission or alleged  omission to state  therein or necessary to make the
statements  therein  not  misleading,  except  insofar as such  losses,  claims,
damages or  liabilities  are caused by any untrue  statement  or alleged  untrue
statement or omission or alleged  omission based upon  information  furnished or
required to be furnished in writing to the Company by such Seller or underwriter
within the meaning of such Act; provided,  however, that the indemnity agreement
set forth in the  Section  3.6 with  respect to any  prospectus  which  shall be
subsequently  amended  prior to the written  confirmation  of sale of any Shares
shall not inure to the benefit of any Seller or underwriter from whom the person
asserting any such losses,  claims, damages or liabilities purchased such Shares
which are the subject thereof (or to the benefit of any person  controlling such
Seller or underwriter),  if such Seller or underwriter  failed to send or give a
copy of the  prospectus  as  amended to such  person at or prior to the  written
confirmation  of the sale of such Shares and if such amended  prospectus did not
contain any untrue  statement or alleged untrue statement or omission or alleged
omission giving rise to such cause, claim, damage, or liability.

                  3.6.2 Each Seller which avails itself of the procedures  under
Section 3 shall indemnify and secure the agreement of any underwriter  which the
Seller employs to indemnify the Company, its directors, each officer signing the
related  post-effective  amendment or registration statement and each person, if
any, who  controls  the Company,  within the meaning of the Act from and against
any losses,  claims,  damages, and liabilities caused by any untrue statement or
alleged  untrue  statement of a material  fact  contained in any  post-effective
amendment or  registration  statement or any prospectus  required to be filed or
furnished  by  reason of this  Section  or caused  by any  omission  or  alleged
omission  to state  therein a material  fact  required  to be stated  therein or
necessary to make the statements therein not misleading, insofar as such losses,
claims,  damages,  or liabilities are caused by any untrue  statement or alleged
untrue  statement  or  omission  or  alleged  omission  based  upon  information
furnished in writing to the Company by any such Seller or underwriter  expressly
for use therein.
                                       -8-
<PAGE>
         3.7 Agreements. The agreements in this Section shall continue in effect
regardless of the exercise and surrender of this Warrant.

         3.8 Proceeds of Sale.  The Holder shall be entitled to pay the Purchase
Price for the Shares  purchasable  upon the  exercise of this Warrant out of the
proceeds of any sale of the Shares purchasable upon its exercise.

4. Other Matters

         4.1 Payment of Taxes.  The Company will from time to time promptly pay,
subject to the  provisions of Section  1.2.4 hereof,  all taxes and charges that
may be imposed  upon the Company in respect of the  issuance or delivery of this
Warrant or the Shares purchasable upon the exercise of this Warrant.

         4.2 Binding Effect. All the covenants and provisions of this Warrant by
or for the  benefit of the  Company  shall bind and inure to the  benefit of its
successors and assigns hereunder.

         4.3 Notices. Notices or demands pursuant to this Warrant to be given or
made by the Holder to or on the Company shall be  sufficiently  given or made if
sent by certified or registered mail, return receipt requested, postage prepaid,
and addressed, until another address is designated in writing by the Company, as
follows:

                           Premium Cigars International, Ltd.
                           10855 N. Frank Lloyd Wright Blvd.
                           Suite 100-102
                           Scottsdale, Arizona 85259

Notices to the Holder provided for in this Warrant shall be deemed given or made
by the  Company  if  sent  by  certified  or  registered  mail,  return  receipt
requested,  postage  prepaid,  and  addressed  to the  Holder at his last  known
address as it shall appear on the books of the Company.

         4.4 Governing Law. The validity, interpretation and performance of this
Warrant shall be governed by the laws of the State of Arizona.

         4.5 Parties Bound and Benefitted. Nothing in this Warrant expressed and
nothing that may be implied from any of the  provisions  hereof is intended,  or
shall be construed,  to confer upon, or give to, any person or corporation other
than the  Company  and the Holder any right,  remedy or claim  under  promise or
agreement  hereof,  and all covenants,  conditions,  stipulations,  promises and
agreements contained in this Warrant shall be for the sole and exclusive benefit
of the Company and its  successors  and of the Holder,  its  successors  and, if
permitted, its assignees.

         4.6 Headings.  The Article headings herein are for convenience only and
are not part of this Warrant and shall not affect the interpretation thereof.
                                       -9-
<PAGE>
         IN WITNESS WHEREOF,  this Warrant has been duly executed by the Company
under its corporate seal as of the _____ day of July, 1997.


                                       PREMIUM CIGARS INTERNATIONAL, LTD.


                                       By:
                                          ------------------------------------
                                              Steven J. Lambrecht




[Corporate Seal]
Attest:


- -----------------------------------
                        , Secretary
- ------------------------
                                      -10-
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.

                                   Assignment


         FOR VALUE RECEIVED, W. B. McKEE SECURITIES,  INC. hereby sells, assigns
and  transfers  unto   ________________   the  within  Warrant  and  the  rights
represented  thereby,  and  does  hereby  irrevocably   constitute  and  appoint
_______________________________  Attorney, to transfer said Warrant on the books
of the Company, with full power of substitution.

Dated:
      -----------------------
                                         Signed:
                                                -----------------------------
Signature guaranteed:


- -----------------------------

                                      -11-
<PAGE>
                                Subscription Form

                       PREMIUM CIGARS INTERNATIONAL, LTD.
                        10855 N. Frank Lloyd Wright Blvd.
                                  Suite 100-102
                            Scottsdale, Arizona 85259


         The undersigned hereby  irrevocably  subscribes for the purchase of the
shares  ("Shares") of your Common Stock  pursuant to and in accordance  with the
terms and conditions of this Warrant, and herewith makes payment,  covering such
Shares of Common  Stock which  should be  delivered  to the  undersigned  at the
address  stated  below,  and, if said  number of Shares  shall not be all of the
Shares purchasable  hereunder,  that a new Warrant of like tenor for the balance
of the remaining Shares purchasable hereunder be delivered to the undersigned at
the address stated below.

         The undersigned  agrees that: (1) the undersigned will not offer, sell,
transfer  or  otherwise   dispose  of  any  such  Shares  unless  either  (a)  a
registration  statement,  or  post-effective  amendment  thereto,  covering such
Shares have been filed with the Securities and Exchange  Commission  pursuant to
the Securities Act of 1933, as amended ("Act"), and such sale, transfer or other
disposition is accompanied by a prospectus  meeting the  requirements of Section
10 of the Act forming a part of such registration  statement,  or post-effective
amendment thereto, which is in effect under the Act covering the Shares to be so
sold,  transferred  or otherwise  disposed of, or (b) counsel to PREMIUM  CIGARS
INTERNATIONAL,  LTD. ("Company") satisfactory to the undersigned has rendered an
opinion in writing and addressed to the Company that such proposed offer,  sale,
transfer or other  disposition  of the Shares is exempt from the  provisions  of
Section 5 of the Act in view of the circumstances of such proposed offer,  sale,
transfer or other disposition; (2) the Company may notify the transfer agent for
its  Common  Stock  that  the  certificates  for  the  Shares  acquired  by  the
undersigned are not to be transferred  unless the transfer agent receives advice
from the Company  that one or both of the  conditions  referred to in (1)(a) and
(1)(b) above have been  satisfied;  and (3) the Company may affix the legend set
forth in Section  3.1 of this  Warrant  to the  certificates  for Shares  hereby
subscribed for, if such legend is applicable.


Dated:                                      Signed:
      --------------------------                   ---------------------------
                                            Address:
                                                    --------------------------

                                            ----------------------------------


Signature Guaranteed:

- ---------------------------------

                                      -12-

                                 August 14, 1997






Premium Cigars International, Ltd.
Suite 3
15651 North 83rd Way
Scottsdale, Arizona  85260

         Re:   Form SB-2 Registration Statement
               --------------------------------
  
Gentlemen:

     We have acted as counsel for Premium Cigars International, Ltd., an Arizona
corporation  (the  "Company"),  in  connection  with  the  preparation  of  your
Registration  Statement  relating to 1,900,000  shares of Common  Stock,  no par
value, of the Company, as well as up to 285,000 shares available pursuant to the
underwriter's  over-allotment option, and up to 170,989 shares issuable pursuant
to representative's  warrants. As your counsel in connection with preparation of
the  Registration  Statement,  we have  undertaken  such  examination as we have
deemed relevant.

     On the basis of and subject to the  foregoing,  it is our opinion  that the
shares to be issued and sold by the  Company as  described  in the  Registration
Statement   (including   the  shares   issuable  after  valid  exercise  of  the
representative's  warrants) have been duly  authorized and, when issued and sold
on the terms described in the  Registration  Statement,  will be legally issued,
fully paid and nonassessable.

     We consent to the filing of this opinion as an exhibit to the  Registration
Statement  and to the use of our name under the heading  "Legal  Matters" in the
Registration Statement.

                                          Very truly yours,

                                          /s/ Titus, Brueckner & Berry

                                 August 13, 1997
                          Via Telefacsimile (451-6226)
                              and First-Class Mail

Terry Warren, Esq.
15608 North Pima Road
Suite B-11, 150
Scottsdale, Arizona 85260

         Re: Rose Hearts, Inc. Distributorship Agreement

Dear Terry:

         The  purpose  of this  letter  is to amend  and  clarify  the terms and
conditions of the  distributorship  agreement  between Rose Hearts,  Inc. ("Rose
Hearts") and Premium Cigars International, Ltd. ("PCI").

         In keeping with PCI's policy for resolving conflicts of interest,  Rose
Hearts'  distributorship  agreement  shall not be on terms less favorable to PCI
than those terms that PCI could obtain from an unrelated or  unaffiliated  third
party,  such  as  McLane  Distributing  or  Core-  Mark  Distributing.   If  the
independent  directors of PCI determine that any term or condition  contained in
the Rose Hearts'  distributorship  agreement  is less  favorable to PCI than the
similar term or condition of PCI's agreement with another distributor comparable
to or larger than Rose Hearts,  then such term or condition shall, upon 30 days'
prior  written  notice to Rose  Hearts of such  amended  term or  condition,  be
amended to provide PCI with the more favorable term or condition.

         Further,  either Rose Hearts or PCI may terminate  the  distributorship
agreement on 30 days' written notice to the other.

         PCI  believes  that  these  changes  are in keeping  with Rose  Hearts'
disclosures and with PCI's policy for resolving  conflicts of interest.  If Rose
Hearts accepts these  changes,  please obtain Rose Heart's  signature  below and
return the letter to PCI in care of the undersigned.

                                             Very truly yours,

                                             TITUS, BRUECKNER & BERRY,  P.C.


                                             /s/ Michael F. Patterson
                                             Michael F. Patterson

ACKNOWLEDGMENT OF AGREEMENT
WITH TERMS SET FORTH ABOVE:

PREMIUM CIGARS INTERNATIONAL, LTD.             ROSE HEARTS, INC.



By:/s/ Steven A. Lambrecht                     By: /s/ Greg P. Lambrecht
   --------------------------                     -------------------------
    Steven A. Lambrecht, President                Greg P. Lambrecht, President

                             MODIFICATION AGREEMENT

         THIS MODIFICATION AGREEMENT (this "Modification Agreement") is made and
entered into as of August 7, 1997 by and between  Steven A.  Lambrecht,  Greg P.
Lambrecht  and  Colin A.  Jones  (collectively  "Seller"),  William  L.  Anthony
("Anthony") and Premium Cigars International,  Inc. ("PCI"). Seller, Anthony and
PCI are collectively referred to as the Parties.

         WHEREAS,  the Parties  entered an Agreement on June 20, 1997 ("Original
Agreement"),  whereby,  among other things, Anthony purchased from Seller 66,000
shares of Common Stock,  no par value (the "Shares") and PCI granted  Anthony an
option to purchase  20,000 shares of Common Stock at the price per share printed
in the Prospectus relating to PCI's initial public offering ("IPO"); and

         WHEREAS,  the  Parties  desire  to modify  the  Original  Agreement  by
rescinding the sale of 65,000 of the Shares and by changing the number and terms
of the stock  options  grant to Anthony,  but otherwise to preserve the terms of
the Original Agreement;

         NOW  THEREFORE,   in  consideration   of  the  covenants,   agreements,
warranties  and  representations  contained in this Agreement and for other good
and  valuable  consideration,  the  receipt and  sufficiency  of which is hereby
acknowledged, the Parties agree as follows:

         1. Recission of Stock Purchase.  Anthony and Seller rescind the sale of
65,000 of the 66,000 shares sold in the Original Agreement and the restructuring
of the sale of the remaining 1,000 Shares to purchase them at a settlement value
of $2.50 per Share or for a total of  $2,500.  Upon  signing  this  Modification
Agreement,  Seller will return to Anthony the  remainder  of $19,500 in cash and
Anthony will return to Seller the remaining 65,000 Shares as follows:

         Anthony returns                        Cash Repaid to
         Shares to              Amount          Anthony by           Amount
         ---------              ------          ----------           ------
         Steve Lambrecht        59,084          Steve Lambrecht      $17,726
         Greg Lambrecht          2,958          Greg Lambrecht       $   887
         Colin Jones             2,958          Colin Jones          $   887
                                ------                               -------
               TOTALS:          65,000                               $19,500

         2.  Modification of Stock Option Grant. PCI and Anthony amend the terms
of the option grant to purchase 20,000 shares in the Original  Agreement and PCI
grants Anthony an additional  non-qualified option to purchase 136,250 shares of
PCI Common Stock at the price per share  printed in the  Prospectus  relating to
the IPO.  The options may be  exercised  from a date which is one year after the
effective  date of the IPO and  until a date  that is five (5)  years  after the
effective  date of the IPO.  Anthony  acknowledges  that,  upon  exercise of the
options,  in whole or in part, the shares  purchased  will be restricted  shares
within the  meaning  of Rule 144  pursuant  to the  Securities  Act of 1933,  as
amended and that such shares may not be resold  unless  they are  registered  or
unless an exemption from  registration is available.  Anthony also  acknowledges
that
<PAGE>
the shares underlying the options may not be resold prior to 18 months after the
effective  date  of the  IPO,  according  to the  terms  of a  separate  Lock-Up
Agreement  between  Anthony  and PCI.  The  terms of the  aggregate  options  to
purchase  156,250  shares  shall  be more  fully  set  forth  in a Stock  Option
Agreement between PCI and Anthony and if there is any conflict between the terms
of this  Modification  Agreement  and the  terms of the Stock  Option  Agreement
regarding the options, the terms of the Stock Option Agreement shall control.

         3. No  Modification  of  Remaining  Terms of  Original  Agreement.  The
Parties agree that, except for the terms expressly rescinded or modified in this
Modification  Agreement,  all other terms of the Original Agreement shall remain
in full force and  effect.  Notwithstanding  the  foregoing,  however,  should a
conflict exist between the terms of this Modification Agreement and the terms of
this Original Agreement, the terms of this Modification Agreement shall control.

         4. Counterparts.  This Modification Agreement may be executed in one or
more counterparts and by delivery of a facsimile signature,  each of which shall
be considered part and valid acceptance of the agreement.
                                        2
<PAGE>
         The parties have  executed this  Modification  Agreement as of the date
first set forth above.

"SELLER"                                    "Anthony"


/s/ Steven A. Lambrecht                     /s/ William L. Anthony 
- ---------------------------                 ------------------------------
Steven A. Lambrecht                         William L. Anthony


/s/ Greg P. Lambrecht
- ---------------------------
Greg P. Lambrecht


/s/ Colin A. Jones
- ---------------------------
Colin A. Jones


PREMIUM CIGARS INTERNATIONAL, INC.


By /s/ Steven A. Lambrecht
  -------------------------
  Steven A. Lambrecht, President
                                        3

                         CAPITAL CONTRIBUTION AGREEMENT

         THIS CAPITAL CONTRIBUTION  AGREEMENT  ("Agreement") is made and entered
into as of  August  8,  1997 by and among  Premium  Cigars  International,  Inc.
("PCI") and certain undersigned shareholders ("Contributing Shareholders").  PCI
and  Contributing  Shareholders  are  collectively  referred  to  herein  as the
Parties.

         WHEREAS, PCI has filed a registration  statement relating to an initial
public offering ("IPO") of its shares of Common Stock;

         WHEREAS,  although  the  IPO  will  not  register  shares  held  by the
Contributing  Shareholders' for resale, it will create a public market for PCI's
shares of Common Stock in which  Contributing  Shareholders  will  eventually be
able to trade their shares;

         WHEREAS, to complete the IPO, PCI's underwriter intends to register and
sell  shares in merit  review  states  which  impose  requirements  set forth in
certain NASAA Statements of Policy;

         WHEREAS,  the NASAA  Statement of Policy  Regarding  Promoters'  Equity
Investment  requires a certain minimum  contribution of cash and tangible assets
by promoters and certain  states  reviewing  PCI's  registration  statement have
required that PCI demonstrate compliance with the Statement of Policy;

         WHEREAS,  the  total of all cash and  tangible  assets  contributed  by
promoters is less than the NASAA Statement of Policy requirement;

         WHEREAS, the Contributing  Shareholders desire to contribute sufficient
cash to PCI's paid-in capital to meet the requirements of the NASAA Statement of
Policy;

         NOW  THEREFORE,   in  consideration   of  the  covenants,   agreements,
warranties and representations contained in this Agreement, the Parties agree as
follows:

         1. Status as a Promoter. Each Contributing  Shareholder is a "Promoter"
as that term is  Defined  in  Section  II.O.  of the NASAA  Statement  of Policy
Regarding Corporate Securities Definitions, because each Shareholder is either:

                  a. a  person,  who  alone or in  conjunction  with one or more
                  other persons, directly or indirectly,  took the initiative in
                  founding or organizing PCI or who controls PCI; or

                  b.  a  person  who,  directly  or  indirectly,   received,  as
                  consideration  for services  and/or  property  rendered,  five
                  percent  (5%) or more of PCI's  outstanding  shares  of Common
                  Stock; or
                                        1
<PAGE>
                  c. a person who is either an officer,  director,  the legal or
                  beneficial  direct or indirect  owner of five  percent (5%) or
                  more of PCI's  shares  of Common  Stock or a person  who is an
                  affiliate or associate of the persons in a., b. or c.; and

                  d. is not a person who received  shares of Common Stock solely
                  for  underwriting  compensation  and is  not  an  unaffiliated
                  institutional  investor who  purchased  shares of PCI's common
                  stock more than one year prior to this Agreement.

         2. Additional  Paid-In Capital.  The Contributing  Shareholders  agree,
upon the execution of this Agreement,  to immediately  deliver ONE HUNDRED FIFTY
THOUSAND  DOLLARS  ($150,000) to PCI in immediately  available  funds. The funds
shall  be  paid  by  the  Contributing  Shareholders  out  of  the  Contributing
Shareholders'  personal  funds as set  forth on  Exhibit  A.  Each  Contributing
Shareholder  warrants  and  represents  that he has not made any  pledge  of, or
otherwise  encumbered  his shares in the process of obtaining the funds for this
contribution,  nor created any  expectation of any equity interest in PCI to any
third party relating to this  transaction.  The Parties agree that the number of
shares held by each Contributing  Shareholder  shall not change,  that PCI shall
have no  obligation  whatsoever to repay the capital  contribution  specified in
this  paragraph,  nor  to  issue  to the  Contributing  Shareholders  any  other
consideration.

         3.  Counterparts.  This  Agreement  may be  executed  in  one  or  more
counterparts  and by delivery of a facsimile  signature,  each of which shall be
considered part and valid acceptance of the agreement.
                                        2
<PAGE>
         The parties have executed this Capital Contribution Agreement as of the
date first set forth above.

"Contributing Shareholders"         "PCI"
                                    PREMIUM CIGARS INTERNATIONAL, INC.


/s/ Steven A. Lambrecht             By:/s/ Steven A. Lambrecht
- ----------------------------        ---------------------------------
Steven A. Lambrecht                 Steven A. Lambrecht, Chief Executive Officer


/s/ Greg P. Lambrecht
- ----------------------------
Greg P. Lambrecht


/s/ Colin A. Jones
- ----------------------------
Colin A. Jones


/s/ Peter G. Charleston
- ----------------------------
Peter G. Charleston


/s/ James B. Stanley
- ----------------------------
James B. Stanley


/s/ Greg S. Barton
- ----------------------------
Greg S. Barton


/s/ Daniel C. Goldman
- ----------------------------
Daniel C. Goldman
                                        3
<PAGE>
                                    EXHIBIT A

                      SCHEDULE OF CONTRIBUTING SHAREHOLDERS


         Contributing Shareholder                           Amount
         ------------------------                           ------

         Steven A. Lambrecht                              $ 47,333

         Greg P. Lambrecht                                $ 39,371

         Colin A. Jones                                   $ 37,871

         Peter G. Charleston                              $  9,000

         James B. Stanley                                 $  2,625

         Greg S. Barton                                   $  7,500

         Daniel C. Goldman                                $  6,300
                                                          --------

                                            TOTAL:        $150,000

                                        4

                                 PROMISSORY NOTE



<TABLE>
<CAPTION>
Principal      Loan Date      Maturity      Loan No.    Call    Collateral    Account    Officer Initials
<C>            <C>            <C>           <C>         <C>         <C>       <C>        <C>  
$200,000.00    07-25-1997     01-31-1998    201                     96        0024653    07807
</TABLE>

References  in the shaded  area are for  Lender's  use only and do not limit the
applicability of this document to any particular loan or item.


<TABLE>
<S>                                                               <C>
Borrower:    PREMIUM CIGARS INTERNATIONAL, LTD.                   Lender:   BILTMORE INVESTORS BANK, N.A.
             15651 N. 83RD WAY, SUITE 3                                     PHOENIX DIVISION
             SCOTTSDALE, AZ  85260                                          2425 E. CAMELBACK ROAD
                                                                            PHOENIX, AZ  85016

Principal Amount:  $200,000.00             Initial Rate:  9.500%            Date of Note:  July 25, 1997
</TABLE>

PROMISES TO PAY. PREMIUM CIGARS INTERNATIONAL, LTD. ("Borrower") promises to pay
to BILTMORE  INVESTORS  BANK,  N.A.  ("Lender") or order, in lawful money of the
United States of American, the principal amount of Two Hundred Thousand & 00/100
Dollars  ($200,000.00) or so much as may be outstanding,  together with interest
on the unpaid outstanding  principal balance of each advance.  Interest shall be
calculated from the date of each advance until repayment of each advance.

PAYMENT. Borrower will pay this loan in one payment of all outstanding principal
plus all accrued unpaid interest on January 31, 1998. In addition, Borrower will
pay regular  monthly  payments of accrued unpaid interest  beginning  August 31,
1997, and all subsequent interest payments are due on the last day of each month
after  that.  The annual  interest  rate for this Note is  computed on a 365/360
basis: that is, by applying the ratio of the annual interest rate over a year of
360 days,  multiplied by the outstanding  principal  balance,  multiplied by the
actual number of days the principal  balance is  outstanding.  Borrower will pay
Lender at  Lender's  address  shown  above or at such other  place as Lender may
designate in writing.  Unless  otherwise  agreed or required by applicable  law,
payments will be applied first to accrued  unpaid  interest,  then to principal,
and any remaining amount to any unpaid collection costs and late charges.

VARIABLE  INTEREST  RATE.  The interest  rate on this Note is subject to changes
from time to time based on charges in an  independent  index  which is the Prime
rate as  published  in the Wall Street  Journal.  When a range of rates has been
published,  the higher of the rates will be used (the "Index"). The Index is not
necessarily the lowest rate charged by Lender on its loans. If the Index becomes
unavailable  during the term of this loan,  Lender may  designate  a  substitute
index after notice to Borrower. Lender will tell Borrower the current Index rate
upon Borrower's request.  Borrower  understands that Lender may make loans based
on other rates as well.  The interest rate change will not occur more often that
each DAY.  The Index  currently  is 8.500% per annum.  The  Interest  rate to be
applied to the unpaid  principal  balance of this Note will be at a rate of 1.00
percentage  point over the  Index,  resulting  in an initial  rate of 9.500% per
annum.  NOTICE:  Under no  circumstances  will the interest rate on this Note be
more than the maximum rate allowed by applicable law.

PREPAYMENT;  MINIMUM INTEREST CHARGE. In any event, even upon full prepayment of
this Note,  Borrower  understands  that Lender is entitled to a minimum interest
charge of $25.00.  Other than Borrower's  obligation to pay any minimum interest
charge,  Borrower  may pay  without  penalty all or a portion of the amount owed
earlier than it is due. Early  payments will not,  unless agreed to by Lender in
writing,  relieve Borrower of Borrower's obligation to continue to make payments
of accrued unpaid interest. Rather, they will reduce the principal balance due.

LATE  CHARGE.  If a payment  is 10 days or more late,  Borrower  will be charged
6.000% of the unpaid portion of the regularly scheduled payment.
<PAGE>
DEFAULT.  Borrower  will be in  default  if any of the  following  happens:  (a)
Borrower  fails to make any payment when due.  (b)  Borrower  breaks any promise
Borrower has made to Lender, or Borrower fails to comply with or to perform when
due any other term, obligation, covenant, or condition contained in this Note or
any agreement  related to this Note, or in any other  agreement or loan Borrower
has with Lender.  (c)  Borrower  defaults  under any loan,  extension of credit,
security  agreement,  purchase or sales agreement,  or any other  agreement,  in
favor of any  other  creditor  or  person  that  may  materially  affect  any of
borrower's  property  or  Borrower's  ability  to  repay  this  Note or  perform
Borrower's  obligation under this Note or any of the Related Documents.  (f) any
representation  or  statement  made or  furnished  to Lender by  Borrower  or on
Borrower's  behalf is false or misleading in any material  respect either now or
at the time made or furnished.  (e) Borrower  becomes  insolvent,  a receiver is
appointed for any part of Borrower's property,  Borrower makes an assignment for
the benefit of creditors,  or any proceeding is commenced  either by Borrower or
against Borrower under any bankruptcy or insolvency laws. (f) any creditor tries
to take any of Borrower's  property on or in which Lender has a lien or security
interest. This includes a garnishment of any of Borrower's accounts with Lender.
(g) Any  guarantor  dies or any of the other  event  described  in this  default
section  occurs  with  respect to any  guarantor  of this  Note.  (h) A material
adverse change occurs in Borrower's financial condition,  or Lender believes the
prospect of payment or performance of the  indebtedness is impaired.  (i) Lender
in good faith deems itself insecure.

If any default,  other than a default in payment, is curable and if Borrower has
not been given a notice of a breach of the same  provision  on this Note  within
the preceding twelve (12) months,  it may be cured (and no event of default will
have occurred) if Borrower, after receiving written notice from Lender demanding
cure of such default:  (a) cures the default within fifteen (15) days; or (b) if
the cure requires more than fifteen (15) days; immediately initiates steps which
Lender deems in Lender's  sole  discretion  to be sufficient to cure the default
and  thereafter  continues  and  completes any  reasonable  and necessary  steps
sufficient to produce compliance as soon as reasonably practical.

LENDER'S RIGHTS. Upon default, Lender may declare the entire unpaid principal on
this Note and all accrued unpaid interest  immediately due, without notice,  and
then Borrower will pay that amount. Upon default,  including failure to pay upon
final maturity, Lender, at its option, may also, permitted under applicable law,
do one or both of the following: (a) increase the variable interest rate on this
Note to 7.000  percentage  points over the Index, and (b) add any unpaid accrued
interest to principal  and such sum will bear interest  therefrom  until paid at
the rate provided in this Note (including any increased rate). The interest rate
will not exceed the maximum rate permitted by applicable law. Lender may hire or
pay someone else to help collect  this Note if Borrower  does not pay.  Borrower
also will pay Lender that  amount.  This  includes,  subject to any limits under
applicable law, Lender's  attorneys' fees and Lender's legal expenses whether or
not  there is a  lawsuit,  including  attorneys'  fees and  legal  expenses  for
bankruptcy proceedings (including efforts to modify or vacate any automatic stay
or injunction) appeals, and any anticipated  post-judgment  collection services.
Not  prohibited by applicable  law,  Borrower also will pay any court costs,  in
addition to all other sums  provided  by law.  This Note has been  delivered  to
Lender and  accepted by Lender in the State of  Arizona.  If there is a lawsuit,
Borrower  agrees  upon  Lender's  request to submit to the  jurisdiction  of the
courts of MARICOPA County, the State of Arizona.  This Note shall be governed by
and construed in accordance with the laws of the State of Arizona.

DISHONORED  ITEM FEE.  Borrower  will pay a fee to Lender of $20.00 if  Borrower
makes a payment on Borrower's  loan and the check or  preauthorized  charge with
which Borrower pays is later dishonored.

RIGHT OF SETOFF.  Borrower  grants to Lender a contractual  possessory  security
interest in, and hereby assigns,  conveys,  delivers,  pledges, and transfers to
Lender all Borrower's right,  title and interest in and to, Borrower's  accounts
with  Lender  (whether  checking,  savings,  or some other  account),  including
without  limitation all accounts held jointly with someone else and all accounts
Borrower may open in the future,  excluding however, all IRA and Keogh accounts,
and all trust  accounts  for which the  grant of a  security  interest  would be
prohibited  by  law.  Borrower   authorizes  Lender,  the  extent  permitted  by
applicable  law, to charge or setoff all sums owing on this Note against any and
all such accounts.

LINE OF CREDIT.  This Note evidences a revolving line of credit.  Advances under
this Note may be  requested  either  orally or in writing by  Borrower  or by an
authorized  person.  Lender may, but need not, require that all oral requests be
confirmed  in  writing.  All  communications,  instructions,  or  directions  by
telephone  or  otherwise  to Lender are to be directed to Lender's  office shown
above.  The following party or parties are authorized to request  advances under
the line of credit until Lender receives from Borrower at Lender's address shown
above  written  notice of revocation of their  authority:  STEVEN A.  LAMBRECHT,
PRESIDENT;  and GREG P. LAMBRECHT,  SECRETARY.  Borrower agrees to be liable for
all sums either: (a) advanced in
<PAGE>
accordance with the instructions of an authorized  person or (b) credited to any
of Borrower's  accounts with Lender.  The unpaid principal balance owing on this
Note at any time may be  evidenced by  endorsements  on this Note or by Lender's
internal  records,  including  daily  computer  print-outs.  Lender will have no
obligation to advance funds under this Note if: (a) Borrower or any guarantor is
in default  under the terms of this Note or any  agreement  that Borrower or any
guarantor has with Lender,  including any agreement made in connection  with the
signing of this Note; (b) Borrower or any guarantor  ceases doing business or is
insolvent;  (c) any  guarantor  seeks,  claims or  otherwise  attempts to limit,
modify or revoke such guarantor's  guarantee of this Note or any other loan with
Lender;  (d)  Borrower  has  applied  funds  provided  pursuant to this Note for
purposes  other than  those  authorized  by Lender;  or (e) Lender in good faith
deems itself insecure under this Note or any other agreement  between Lender and
Borrower.

ADDITIONAL PROVISIONS.

Line to extinguish upon completion of Premium Cigars International,  Ltd. public
offering.

GENERAL  PROVISIONS.  Lender may delay or forgo  enforcing  any of its rights or
remedies under this Note without losing them.  Borrower and any other person who
signs,  guarantees or endorses this Note,  to the extent  allowed by law,  waive
presentment, demand for payment, protest and notice of dishonor. Upon any change
in the terms of this Note, and unless otherwise  expressly slated in writing, no
party who signs this Note, whether as maker,  guarantor,  accommodation maker or
endorser,  shall be released from liability.  All such parties agree that Lender
may renew or  extend  (repeatedly  and for any  length of time)  this  loan,  or
release any party or guarantor or collateral; or impair, fail to realize upon or
perfect Lender's security interest in the collateral;  and take any other action
deemed necessary by Lender without the consent of or notice to anyone.  All such
parties  also agree that Lender may modify  this loan  without the consent of or
notice to anyone other than the party with whom the modification is made.

EFFECTIVE  RATE.  Borrower  agrees to an effective  rate of interest that is the
rate  specified in this Note plus any  additional  rate resulting from any other
charges in the nature of  interest  paid or to be paid in  connection  with this
Note.

PRIOR TO SIGNING THIS NOTE,  BORROWER READ AND  UNDERSTOOD ALL THE PROVISIONS OF
THIS NOTE,  INCLUDING THE VARIABLE INTEREST RATE PROVISIONS.  BORROWER AGREED TO
THE TERMS OF THE NOTE AND ACKNOWLEDGES RECEIPT OF A COMPLETED COPY OF THE NOTE.

BORROWER

PREMIUM CIGARS INTERNATIONAL, LTD.


By:      /s/ Steven A. Lambrecht, President/CEO
   -----------------------------------------------
         STEVEN A. LAMBRECHT, PRESIDENT


                                  EXHIBIT 11.1


                       Premium Cigars International, Ltd.
                       Computation of Earnings Per Share



                                                           Three Month
                                                           -----------
                                         Years Ended       Period Ended
                                         -----------       ------------
                                          March 31,          June 30, 
                                          ---------          -------- 
                                            1997               1997
                                         ---------          ---------


Net Loss                                  (202,142)          (322,169)
                                         =========          =========

Loss per Share                                (.14)              (.22) 
                                         =========          =========

Weighted average shares outstanding      1,480,500          1,480,500
                                         =========          =========


(1)      Earnings per share are based upon the weighted average number of shares
         outstanding for each of the respective years.

SEMPLE & COOPER, LLP                                                    |BDO
CERTIFIED PUBLIC ACCOUNTANTS AND CONSULTANTS                            |SEIDMAN
========================================================================--------
2700 NORTH CENTRAL AVENUE, ELEVENTH FLOOR, PHOENIX, ARIZONA 85004       ALLIANCE
                                           * TEL 602-241-1500 * FAX 602-234-1867



                          INDEPENDENT AUDITORS' CONSENT
                          -----------------------------

We consent to the use in this Amendment No. 3 to the  Registration  Statement of
Premium  Cigars  International, Ltd. and Subsidiary of our report dated June 18,
1997 appearing in the Prospectus,  which is part of such Registration Statement,
and to the reference to us under the heading "Experts" in the Prospectus.

/s/ Semple & Cooper, LLP
Semple & Cooper, LLP

Phoenix, Arizona
August 14, 1997

<TABLE> <S> <C>


<ARTICLE>                     5
<MULTIPLIER>                  1                 
<CURRENCY>                    U.S. Dollars         
       
<S>                             <C>                                           <C>
<PERIOD-TYPE>                   3-MOS                                         YEAR                        
<FISCAL-YEAR-END>                              MAR-31-1998                                    MAR-31-1997 
<PERIOD-START>                                 APR-01-1997                                    JUN-01-1996 
<PERIOD-END>                                   JUN-30-1997                                    MAR-31-1997 
<EXCHANGE-RATE>                                          1                                              1 
<CASH>                                              26,424                                         58,018 
<SECURITIES>                                             0                                              0 
<RECEIVABLES>                                      430,694                                        222,797 
<ALLOWANCES>                                             0                                              0 
<INVENTORY>                                         94,853                                        126,337 
<CURRENT-ASSETS>                                   655,689                                        422,759 
<PP&E>                                             102,317                                         23,055 
<DEPRECIATION>                                      (2,059)                                          (247)
<TOTAL-ASSETS>                                   1,412,202                                        678,461 
<CURRENT-LIABILITIES>                              410,838                                        349,928 
<BONDS>                                                  0                                              0 
                                    0                                              0 
                                              0                                              0 
<COMMON>                                           524,675                                        419,675 
<OTHER-SE>                                        (523,311)                                      (201,142)
<TOTAL-LIABILITY-AND-EQUITY>                     1,412,202                                        218,533 
<SALES>                                            628,180                                        845,571 
<TOTAL-REVENUES>                                   628,180                                        845,571 
<CGS>                                              481,677                                        643,790 
<TOTAL-COSTS>                                    1,065,619                                      1,226,972 
<OTHER-EXPENSES>                                    31,233                                         21,522 
<LOSS-PROVISION>                                         0                                              0 
<INTEREST-EXPENSE>                                  32,508                                         21,292 
<INCOME-PRETAX>                                   (322,169)                                      (201,142)
<INCOME-TAX>                                             0                                              0 
<INCOME-CONTINUING>                                      0                                              0 
<DISCONTINUED>                                           0                                              0 
<EXTRAORDINARY>                                          0                                              0 
<CHANGES>                                                0                                              0 
<NET-INCOME>                                      (322,169)                                      (201,142)
<EPS-PRIMARY>                                         (.22)                                          (.14)
<EPS-DILUTED>                                            0                                              0 
                                                                                                          
                                                                           

</TABLE>


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