PREMIUM CIGARS INTERNATIONAL LTD
10QSB, 1997-11-14
TOBACCO PRODUCTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 10-QSB

       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

         FOR THE QUARTER ENDED                    COMMISSION FILE NUMBER
         ---------------------                    ----------------------
         September 30, 1997                            0-29414


                       PREMIUM CIGARS INTERNATIONAL, LTD.
        (Exact name of small business issuer as specified in its charter)


         Arizona                                       86-0846405
(state or other jurisdiction of          (I.R.S. Employer Identification Number)
 incorporation or organization)

                          15651 North 83rd Way, Suite 3
                            Scottsdale, Arizona 85260
                    (Address of principal office) (Zip code)

       Registrant's telephone number, including area code: (602) 922-8887

           Securities registered pursuant to Section 12(b) of the Act:
                            No par value common stock

           Securities registered pursuant to Section 12(g) of the Act:
                            No par value common stock

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the  Securities  and  Exchange Act of 1934
during the preceding 12 months (or for such shorter  periods that the registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                                  Yes     No  X
                                      ---    ---

As of  September  30,  1997,  there  were  3,469,092  shares of  Premium  Cigars
International, Ltd. common stock, no par value outstanding.
<PAGE>
                                      INDEX
                                      -----


PART I - FINANCIAL INFORMATION

         Item 1 - Financial Statements

         Consolidated Balance Sheet (Unaudited) as of September 30, 1997

         Consolidated Statements of Operations (Unaudited) for the three and six
         months ended September 30, 1997 and 1996

         Consolidated  Statements of Changes in Stockholders' Equity (Unaudited)
         for the period from the  date of inception, June 1, 1996  through March
         31, 1997 and for the six month period ended September 30, 1997.

         Consolidated  Statements of Cash Flows  (Unaudited)  for the six months
         ended September 30, 1997 and 1996

         Notes to Consolidated Financial Statements

         Item 2 - Management's Discussion and Analysis or Plan of Operation

PART II - OTHER INFORMATION

         Item 1 - Legal Proceedings

         Item 2 - Changes in Securities and Use of Proceeds

         Item 3 - Defaults Upon Senior Securities

         Item 4 - Submission of Matters to a Vote of Security Holders

         Item 5 - Other Information

         Item 6 - Exhibits and Reports on Form 8-K

SIGNATURES
                                        2
<PAGE>
PREMIUM CIGARS INTERNATIONAL, LTD AND SUBSIDIARY
CONSOLIDATED BALANCE SHEET (UNAUDITED)
SEPTEMBER 30, 1997
<TABLE>
<CAPTION>
<S>                                                                                    <C>      
ASSETS

       Current Assets
              Cash and cash equivalents                                               $3,514,417

              Receivables
                    trade                                                                314,061
                    related parties                                                       16,946
                    miscellaneous                                                          6,212
                                                                                      ----------
                        Total Receivables                                                337,219

              Inventory                                                                  354,265

              Held to maturity securities                                              3,411,897

              Other current assets                                                       152,511
                                                                                      ----------
                                                               Total Current Assets    7,770,309


       Property and Equipment, Net                                                       197,484


       Other Assets
              Humidors, net                                                              517,586
              Notes receivable - related parties                                          86,225
              Organizational costs, net                                                   36,742
              Miscellaneous                                                               10,456
                                                                                      ----------
                                                                 Total Other Assets      651,009
                                                                                      ----------
                                                                       TOTAL ASSETS   $8,618,802
                                                                                      ==========


LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

       Current Liabilities
              Notes payable - current portion                                         $    4,430

              Accounts payable                                                           683,068

              Accrued expenses                                                           250,678
                                                                                      ----------
                                                          Total Current Liabilities      938,176

                                                        Total Long Term Liabilities            0
                                                                                      ----------
                                                                  TOTAL LIABILITIES      938,176

       Equity
              Common stock - no par value, 10,000,000 shares authorized,
                    3,469,092 shares issued and outstanding as of 9/30/97              8,807,049
              Accumulated deficit                                                     (1,126,423)
                                                                                      ----------

                                                                       TOTAL EQUITY    7,680,626
                                                                                      ----------

                                         TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY   $8,618,802
                                                                                      ==========
</TABLE>
                                       3
<PAGE>
PREMIUM CIGARS INTERNATIONAL,LTD AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
<TABLE>
<CAPTION>
                                                                   Three Months Ended September 30    Six Months Ended September 30
                                                                   -------------------------------    -----------------------------
                                                                      1997                 1996          1997               1996
                                                                   -------------------------------    -----------------------------
<S>                                                                 <C>                    <C>         <C>                  <C>    
NET SALES                                                          $1,372,316          $   132,511    $2,000,496         $  132,511


COST OF SALES                                                       1,013,951              105,345     1,521,969            105,345
                                                                   -------------------------------    -----------------------------

GROSS PROFIT                                                          358,365               27,166       478,527             27,166

SALES AND MARKETING                                                   482,354                  737       600,048                737

GENERAL AND ADMINISTRATIVE                                            237,492               29,153       538,997             29,153
                                                                   -------------------------------    -----------------------------

LOSS FROM OPERATIONS                                                 (361,481)              (2,724)     (660,518)            (2,724)

OTHER INCOME (EXPENSE)
              Interest and miscellaneous income                        24,667                 --          25,797               --
              Interest and miscellaneous expense                      (22,296)              (1,354)      (46,754)            (1,354)
              Loan Fees                                               (95,000)                --         (95,000)              --
                                                                   -------------------------------    -----------------------------

                                  TOTAL OTHER INCOME (EXPENSE)        (92,629)              (1,354)     (115,957)            (1,354)
                                                                   -------------------------------    -----------------------------
NET LOSS                                                           $ (454,110)         $    (4,078)   $ (776,475)        $   (4,078)
                                                                   ===============================    =============================

LOSS PER SHARE                                                     $    (0.20)         $     (0.01)   $    (0.42)        $    (0.01)
                                                                   ===============================    =============================
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING                       2,251,371            1,480,500     1,868,042          1,480,500
                                                                   ===============================    =============================
</TABLE>
                                       4
<PAGE>
PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY (UNAUDITED)
for the period from the date of  inception,  June 1, 1996 through March 31, 1997
and for the six month period ended September 30, 1997.

<TABLE>
<CAPTION>
                                                      Common Stock                                                    Total    
                                              -------------------------------   Accumulated         Treasury      Stockholders'
                                                Shares            Amount          Deficit            Stock      Equity (Deficit)
                                              ----------       -----------------------------------------------------------------

<S>                                            <C>                <C>            <C>                <C>           <C>
Balance, June 1, 1996                               --         $     --       $      --          $    --        $     --

Shares issued for cash                         1,433,400          212,050            --               --            212,050

Shares issued for services                        47,100          207,625            --               --            207,625

Net loss                                            --               --          (349,948)            --           (349,948)
                                              ----------       -----------------------------------------------------------------

Balance, March 31, 1997                        1,480,500          419,675        (349,948)            --             69,727
                                              ----------       -----------------------------------------------------------------

Purchase of treasury stock                       (15,000)            --              --             (5,000)          (5,000)
Shares issued for services                        15,000           32,500            --              5,000           37,500
Additional compensation recorded
on private transactions                             --             72,500            --               --             72,500
Net loss for the three month period
ended June 30, 1997 (unaudited)                     --               --          (322,365)            --           (322,365)
                                              ----------       -----------------------------------------------------------------

Balance, June 30, 1997                         1,480,500          524,675        (672,313)            --           (147,638)
                                              ==========       =================================================================

Additional required paid in capital                 --            150,000            --               --            150,000

Shares issued at Initial Public Offering       1,900,000        7,726,020            --               --          7,726,020

Representative's Warrants                           --              1,710            --               --              1,710

Shares issued with Overallotment                  88,592          404,644            --               --            404,644

Net loss for the three month period
ended September 30, 1997 (unaudited)                --               --          (454,110)            --           (454,110)
                                              ----------       -----------------------------------------------------------------

Balance, September 30, 1997                    3,469,092       $8,807,049     $(1,126,423)       $    --        $ 7,680,626
                                              ==========       =================================================================
</TABLE>
                                       5
<PAGE>
PREMIUM CIGARS INTERNATIONAL, LTD AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
<TABLE>
<CAPTION>
                                                                            Six Months Ended September 30
                                                                            -----------------------------
                                                                               1997               1996
                                                                            ----------         ----------

<S>                                                                         <C>                  <C>      
Increase (Decrease) in Cash and Cash Equivalents:

Cash flows from operating activities:
      Cash received from customers                                          $1,742,286         $  132,511
      Cash paid to suppliers and employees                                  (2,307,865)          (108,034)
      Interest and loan fees paid                                             (141,754)            (1,354)
      Interest earned                                                           25,797               --
                                                                            ----------         ----------
                  Net cash provided (used) by operating activities            (681,536)            23,123
                                                                            ----------         ----------

Cash flows from investing activities:
      Purchase of property and equipment                                      (183,137)              --
      Purchase of humidors                                                    (545,427)           (23,124)
      Short term investments made                                           (3,411,897)              --
      Organizational costs                                                      (8,151)              --
      Deferred offering costs                                                 (879,279)              --
                                                                            ----------         ----------
                  Net cash used by investing activities                     (5,027,891)           (23,124)
                                                                            ----------         ----------

Cash flows from financing activities:
      Proceeds from common stock issue                                       9,321,396                  1
      Proceeds from debt                                                     1,185,000               --
      Repayment of debt                                                     (1,345,000)              --
      Proceeds from lease financing                                              4,430               --
                                                                            ----------         ----------
                  Net cash provided by financing activities                  9,165,826                  1
                                                                            ----------         ----------

Net increase in cash and cash equivalents                                    3,456,399               --
Cash and cash equivalents - beginning of period                                 58,018               --
                                                                            ----------         ----------
Cash and cash equivalents - end of period                                   $3,514,417         $     --
                                                                            ==========         ==========


Reconciliation of Net Loss to Net Cash used
      for Operating Activities:

Net loss                                                                    $ (776,475)        $   (4,078)
                                                                            ----------         ----------
Adjustments to reconcile net loss to net
      cash used for operating activities:
      Depreciation and amortization                                            100,831                737
      Changes in assets and liabilities:
          Receivables - trade                                                 (249,761)              --
                 - related parties                                              (8,449)              --
                 - miscellaneous                                                (6,212)              --
          Inventory                                                           (227,928)           (44,781)
          Other current assets                                                (136,904)              --
          Other assets                                                         (10,456)              --
          Notes payable - related parties                                      (19,641)              --
          Accounts payable - trade                                             573,814             45,464
          Accrued expenses                                                      79,645             25,781
                                                                            ----------         ----------
                                                                                94,939             27,201

                                                                            ----------         ----------
Net cash used for operating activities                                      $ (681,536)        $   23,123
                                                                            ==========         ==========
</TABLE>
                                       6
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.       Basis of Presentation:

         The accompanying  consolidated  financial  statements of Premium Cigars
         International,  Ltd. and Subsidiary  (the "Company") have been prepared
         in accordance with generally accepted accounting principles for interim
         financial  information and in accordance with the  instructions to Item
         310 of  Regulation  S-B.  Accordingly,  they do not  include all of the
         information  and footnotes  required by generally  accepted  accounting
         principles  for  complete  financial  statements.  In  the  opinion  of
         management,   all   adjustments   (consisting   of   normal   recurring
         adjustments)  considered  necessary  for a  fair  presentation  of  the
         Company's  financial  condition and  operating  results for the interim
         periods  presented,  have been included.  Operating results for the six
         months ended September 30, 1997 are not  necessarily  indicative of the
         results that may be expected for the year ending March 31, 1998.  These
         interim  financial  statements  should be read in conjunction  with the
         prospectus  dated August 21, 1997,  including the financial  statements
         and notes  contained  therein,  filed with the  Securities and Exchange
         Commission.

2.       Nature of Operations:

         Premium  Cigars  International,  Ltd. (the  "Company") is a Corporation
         organized  under the laws of the State of Arizona on December 16, 1996.
         CAN-AM  International  Investments Corp.  (CAN-AM),  a British Columbia
         Canadian  corporation,  was  incorporated on June 20, 1996. The Company
         acquired all of the  outstanding  stock of CAN-AM on December 31, 1996.
         The principal  business  purpose of the Company is the  distribution of
         premium cigars using countertop humidors in convenience stores, grocery
         stores and other retail outlet markets.  The Company conducts  business
         throughout the United States.  The Company's  wholly-owned  subsidiary,
         CAN-AM, operates in five Canadian Provinces.

3.       Earnings Per Common Share:

         Earnings per share are based upon the weighted average number of shares
         outstanding for each of the respective periods.  Fully diluted earnings
         per share are not  presented  as they are  anti-dilutive.  The  Company
         completed an initial public  offering of its Common Stock on August 21,
         1997.  Pursuant to Securities and Exchange  Commission rules, shares of
         Common Stock issued for  consideration  below the anticipated  offering
         price per  share  during  the  12-month  period  prior to filing of the
         registration  statement have been included in the calculation of common
         share equivalent shares as if they had been outstanding for all periods
         presented.

4.       New Accounting Pronouncements:

         On March 3, 1997,  the  Financial  Accounting  Standards  Board  issued
         Statement of Financial  Accounting  Standards  No. 128,  "Earnings  per
         Share" (SFAS 128). This  pronouncement  provides a different  method of
         calculating  earnings  per share than is currently  used in  accordance
         with  APB  15,   "Earnings  per  Share."  SFAS  128  provides  for  the
         calculation of basic and diluted earnings per share. Basic earnings per
         share  includes  no  dilution  and  is  computed  by  dividing   income
         outstanding  for the period.  Diluted  earnings per share  reflects the
         potential dilution of securities that could share in the earnings of an
         entity, similar to fully diluted earnings per share. This pronouncement
         is effective for fiscal years and interim periods ending after December
         15,  1997;  early  adoption  is not  permitted.  The  Company  has  not
         determined  the effect,  if any, of adoption on its  earnings per share
         computations.

         Statements of Financial  Accounting  Standards No. 129,  "Disclosure of
         Information about Capital  Structure" (SFAS No. 129) issued by the FASB
         is effective for financial  statements  ending after December 15, 1997.
         The new standard reinstates various securities disclosure  requirements
         previously in effect under Accounting  Principles Board Opinion No. 15,
         which has been  superseded by SFAS No. 129. The Company does not expect
         adoption  of SFAS No. 129 to have a  material  effect,  if any,  on its
         financial position or results of operations.
                                       7
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4.       New Accounting Pronouncements: (Continued)

         Statements  of  Financial  Accounting  Standards  No.  130,  "Reporting
         Comprehensive  Income"  (SFAS No. 130) issued by the FASB is  effective
         for financial statements with fiscal years beginning after December 15,
         1997.  Earlier  application  is  permitted.  SFAS No.  130  establishes
         standards  for reporting  and display of  comprehensive  income and its
         components in a full set of general purpose financial  statements.  The
         Company  has not  determined  the effect on its  financial  position or
         results of operations, if any, from the adoption of this statement.

         Statements of Financial Accounting Standards No. 131, "Disclosure about
         Segments  of an  Enterprise  and  Related  Information"  (SFAS No. 131)
         issued by the FASB is  effective  for  financial  statements  beginning
         after December 15, 1997. The new standard requires that public business
         enterprises  report certain  information  about  operating  segments in
         complete  sets  of  financial  statements  of  the  enterprise  and  in
         condensed   financial   statements   of  interim   periods   issued  to
         shareholders.  It also requires that public business enterprises report
         certain  information about their products and services,  the geographic
         areas in which they operate and their major customers. The Company does
         not expect adoption of SFAS No. 131 to have a material effect,  if any,
         on its Results of Operations.

5.       Held to Maturity Securities:

         Held to maturity securities consist of proceeds from the initial public
         offering  temporarily  invested in United States  treasury bills. As of
         September 30, 1997, these were comprised of treasury bills with a yield
         of 5.234%, maturing on February 26, 1998.

6.       Subsequent Event:

         The Company's Board of Directors  elected to change its fiscal year end
         from March 31, to Dec 31,  effective with the year ending Dec 31, 1997.
         The  accompanying  financial  statements have been presented on a March
         31, year end basis.
                                       8
<PAGE>
Item 2 - Management's Discussion and Analysis or Plan of Operation
- ------------------------------------------------------------------

GENERAL

Premium  Cigars  International,  Ltd.  ("PCI"  or  the  "Company"),  an  Arizona
corporation, is a national and international marketer and distributor of premium
cigars in  convenience  stores and other high volume retail stores in the United
States and Canada.

In recent  years,  cigar smoking has regained  popularity in the United  States.
Consumption and sales of cigars,  particularly  premium  cigars,  have increased
significantly  since 1993.  Sales in the U.S.  of all types of cigars  increased
from 3.4 billion units in 1993 to 4.4 billion units in 1996, an annual  increase
of 8.7%.  However,  premium  cigars,  the type marketed and  distributed by PCI,
increased at an annual rate of 67.0% from 1995 to 1996.

We have  established  the  objective  of placing  our PCI Cigar  Program,  which
includes  supplying  humidors,  cigars,  service and  information in 10,000 high
volume convenience,  gas, grocery and drug stores and outlets by March 31, 1998,
and in 30,000 to 50,000  outlets  within three to five years.  In these selected
markets,  we offer a broad  range of brands as well as  in-house  private  label
brands, priced at retail from $1.00 to $8.00.

We operate in one industry  segment,  which is the marketing and distribution of
premium cigars and accessory products.

Results of Operations

In December 1996,  PCI acquired all of the  outstanding  stock of CAN-AM,  which
prior to that had acquired the cigar  distribution  operations,  including cigar
accounts,  humidors and inventory of Rose Hearts, Inc, a Washington corporation,
and J&M Wholesale,  Ltd., a British Columbia (Canada)  corporation.  J&M did not
begin its cigar distribution until June 1996 and had no material sales until the
three month period ended September 30, 1996, and then,  principally to Southland
Canada (7-Eleven)  outlets.  Rose Hearts did not begin cigar  distribution until
late summer of that year and  distributed  primarily in the State of Washington.
Therefore, any comparisons made to the results of operations in 1996 are limited
to the  three  month  period  ended  September  30,  1996 (the  "September  1996
Quarter").

Also,  certain  expenses and costs in the income  statement for the three months
ended June 30, 1997 (the "June 1997  Quarter") that were included in our Initial
Public Offering Prospectus dated August 21, 1997 (the  "Prospectus"),  have been
reclassified to make them consistent with the presentation of these expenses and
costs in the income  statements  for the three months ended  September  30, 1977
(the  "September  1997  Quarter") and the six months  year-to-date  period ended
September  30,  1997 (the  "September  1997 YTD  Period").  We believe  that the
reclassified  income statements better present the performance of the Company on
a forward-looking basis.
                                        9
<PAGE>
Our revenues for the September  1997 Quarter and the  September  1997 YTD Period
were $1,372,316 and $2,000,496,  respectively,  compared to revenues of $132,511
for the September 1996 Quarter.  The increase in revenues for the September 1997
Quarter compared to the September 1996 Quarter was 935.6%.

We derived  revenues  principally  from the initial  "rollout"  of new orders to
stores,  which  included  a humidor  and  cigars  among  other  items,  and from
re-orders of cigars and  accessories  to restock the humidors.  The rollouts for
our Program for each quarter were:

 --------------------  ----------------  ---------------  --------------------
  September 30, 1996    March 31, 1997    June 30, 1997    September 30, 1997
 --------------------  ----------------  ---------------  --------------------
            110               480            2,610            4,212
 --------------------  ----------------  ---------------  --------------------

We announced in our press release dated November 3, 1997, that re-orders for the
month of August  1997  averaged  approximately  $120 per month for our  combined
United  States and  Canadian  operations.  Reorders for our  substantially  more
mature PCI Cigar  Program in Canada  averaged  more than  double  that,  up from
approximately $100 per month one year earlier.  The increases in both the number
of rollouts and the average  dollar amount of monthly  reorders  account for the
substantial   change  in  revenues  for  the  September  1997  Quarter  and  the
September 1997 YTD Period compared to the September 1996 Quarter.

As shown below, our revenues for the September 1997 quarter  increased  $744,136
or 118.5% over the revenues for the June 1997 Quarter.

     ---------------  -----------------------  ----------------------------
                         June 1997 Quarter        September 1997 Quarter
     ---------------  -----------------------  ----------------------------
       Revenues             $ 628,180                  $ 1,372,316
     ---------------  -----------------------  ----------------------------
       $ Increase                -                       $ 744,136
     ---------------  -----------------------  ----------------------------
       % Increase                -                          118.5%
     ---------------  -----------------------  ----------------------------

Our gross  margins for the  September  1997 Quarter and the  September  1997 YTD
Period were 26.1 % and 23.9 %, respectively, compared to 20.5% for the September
1996 Quarter.  In the September 1997 Quarter, we were able to reduce the cost of
product  relative to sales price by 7.0% compared to the September 1996 Quarter.
This was achieved by entering  into certain  strategic  purchasing  arrangements
designed to improve and protect our margins and by making large-volume purchases
with selected vendors. The improvements  realized in product costing were offset
in part by the expense of building a core  warehousing and shipping team to meet
the objectives set for both new store rollouts and re-orders. Even here, we used
temporary  employees  during  peak  demand  periods to lessen the brunt of these
expenses.

Our  ongoing  efforts to reduce  product,  warehousing  and  shipping  costs are
reflected in the 36.6%  improvement  in the gross margin we achieved  during the
September 1997 Quarter compared to the June 1997 Quarter.
                                       10
<PAGE>
     ---------------  -----------------------  ----------------------------
                         June 1997 Quarter        September 1997 Quarter
     ---------------  -----------------------  ----------------------------
      Gross Margin            19.1%                        26.1%
     ---------------  -----------------------  ----------------------------
      % Change                  -                          36.6%
     ---------------  -----------------------  ----------------------------

Selling, general and administrative expenses ("SG&A Expenses") for the September
1997 Quarter and the September 1997 YTD period included non-recurring charges of
$160,000 and $270,000,  respectively.  The $160,000 charge represents management
fees paid to two key executives, and the $110,000 charge represents compensation
expense  related  to common  stock  sold by the chief  executive  officer of the
Company at a price below fair market value.


                                     June 1997    September 1997  September 1997
                                      Quarter         Quarter      YTD Period
- ----------------------------------  ------------ ---------------- --------------
SG&A Expenses With
Non-recurring Expenses               $  419,199      $  719,846      $1,139,045
- ----------------------------------  ------------ ---------------- --------------
      % of Revenues                        66.7%           52.5%           56.9%
- ----------------------------------  ------------ ---------------- --------------
Non-recurring Expenses
included in SG&A Expenses            $  110,000      $  160,000      $  270,000
- ----------------------------------  ------------ ---------------- --------------
SG&A Expenses Without
Non-recurring Expenses               $  309,199      $  559,846      $  869,045
- ----------------------------------  ------------ ---------------- --------------
      % of Revenues                        49.2%           40.8%           43.4%
- ----------------------------------  ------------ ---------------- --------------

We established an infrastructure to obtain the sales objectives  outlined in the
Prospectus.  Many  selling and  marketing  expenses  are  typically  incurred in
advance of the revenues  that might be realized  from the selling and  marketing
efforts  represented  by these  expenses.  Accordingly,  SG&A Expenses were high
relative to revenues during the June 1997 Quarter (49.2%) and the September 1997
Quarter (40.8%).  With  significantly  increased  revenues in the September 1997
Quarter,  SG&A  Expenses,  relative to revenues,  did decline from the June 1997
Quarter.

Substantially  all of the interest income of $24,251 and $25,331 received during
the September  1997 Quarter and the  September 1997 YTD Period was earned on the
net proceeds from our initial public offering, which was placed into short-term,
highly liquid, low-risk investments.  Interest income is expected to decrease in
future periods as the proceeds from the initial public  offering are used in the
operations of the Company.

We incurred  interest  expense of $19,307 and $43,622  during the September 1997
Quarter  and the  September 1997 YTD  Period, respectively, on bridge  financing
entered into with accredited investors,  notes entered into with a related party
and an operating  line of credit  
                                       11
<PAGE>
entered into with Biltmore Investors Bank.  Related to the bridge financing,  we
incurred a non-recurring fee of $95,000, which was expensed during the September
1997 Quarter.

Although  changes in the exchange rate between the U.S. and Canadian  currencies
may have an impact on the  profitability  of the  Company,  we do not expect the
impact of these changes to be material to the consolidated  financial statements
of the Company due to the significantly  smaller size of our Canadian operations
and to the stable  relationship  historically  of the United States and Canadian
currencies.

We incurred a loss of $776,475,  or $.42 per share during the September 1997 YTD
Period  inclusive of the  non-recurring  expenses.  Excluding the  non-recurring
expenses, the net loss was $411,475, or $.22 per share.

For the September  1997  Quarter,  the net loss  inclusive of the  non-recurring
expenses was  $454,110,  or $.20 per share and $199,110,  or $.09  excluding the
non-recurring expenses. This compares to a net loss of $4,078, or $.01 per share
for the September 1996 Quarter. For the September 1997 Quarter,  both the amount
of the loss  ($199,110  compared  to  $212,169)  and the loss  per  share  ($.09
compared to $.14), improved from the June 1997 Quarter.
<TABLE>
<CAPTION>
- -------------------------  ----------------  ----------------  ------------------   ----------------
                                                                                        September 
                           September 1996       June 1997           September            1997 YTD 
                               Quarter           Quarter           1997 Quarter           Period
- -------------------------  ----------------  ----------------  ------------------   ----------------
<S>                        <C>               <C>               <C>                  <C>         
Net Lost Including
Non-recurring Expenses       $  (4,078)        $  (322,365)        $  (454,110)        $  (776,475)
- -------------------------  ----------------  ----------------  ------------------   ----------------
      % of Revenues              3.1%               51.3%               33.1%               38.8%
- -------------------------  ----------------  ----------------  ------------------   ----------------
     Loss Per Share          $   (.01)         $     (.22)         $     (.20)         $     (.42)
- -------------------------  ----------------  ----------------  ------------------   ----------------
Non-recurring Expenses       $ -0-             $   110,000         $   255,000         $   365,000
- -------------------------  ----------------  ----------------  ------------------   ----------------
Net Loss Not Including
Non-recurring Expenses       $  (4,078)        $  (212,365)        $  (199,110)        $  (411,475)
- -------------------------  ----------------  ----------------  ------------------   ----------------
      % of Revenues              3.1%               31.8%               14.5%               20.6%
- -------------------------  ----------------  ----------------  ------------------   ----------------
Loss Per Share               $   (.01)         $     (.14)         $     (.09)         $     (.22)
- -------------------------  ----------------  ----------------  ------------------   ----------------
</TABLE>

Other Information

On September 18, 1997, we announced in a press release that we had increased the
number of rollouts of our PCI Cigar Program to over 4000 participating stores.

On  September  24, 1997,  we announced in a press  release that we had signed an
agreement with Lockwood Publications, Inc, publisher of Smoke Magazine, granting
us
                                       12
<PAGE>
the exclusive  right  in North America to market the magazine in the stores that
display or sell our PCI Cigar Program.

On  September  29, 1997,  we  announced  in a press  release that we had begun a
statewide  Arizona rollout,  that also included select stores in New Mexico,  of
our PCI Cigar  Program  into  approximately  700 Circle-K  (Tosco  Corporation),
7-Eleven (The Southland Corporation) and Giant Industries stores.

Capital Resources

During the  September  1997 Quarter and the September  1997 YTD Period,  we made
capital purchases, including the purchase of humidors, of $450,956 and $696,025,
respectively. As part of our PCI Cigar Program, one humidor is shipped with each
new  store  rollout.  The  humidor,  which  remains  the  property  of  PCI,  is
capitalized as an Other Asset and written off over a twenty-four month period.

Liquidity

Our cash,  cash  equivalents  and short-term  investments  and our current ratio
were:
<TABLE>
<CAPTION>
- ----------------------------  ---------------------  ---------------- --------------- ---------------------
                                At September 30,       At March 31,     At June 30,      At September 30,
                                     1996                  1997             1997               1997
- ----------------------------  ---------------------  ---------------- --------------- ---------------------
<S>                           <C>                    <C>              <C>             <C>          
Cash, cash
equivalents and
short-term investments             $ -0-               $   58,018       $   26,424       $   6,926,314
- ----------------------------  ---------------------  ---------------- --------------- ---------------------
Current ratio                        .63                   .78              1.23                8.32
- ----------------------------  ---------------------  ---------------- --------------- ---------------------
Situation                       Start-up company       Prior to the     With the         Following the
                                                       bridge loans     bridge           initial public
                                                                        financing        offering
- ----------------------------  ---------------------  ---------------- --------------- ---------------------
</TABLE>

We believe that the net proceeds  received from our  $9,975,000  Initial  Public
Offering  completed  August 29, 1997, together  with cash flows  generated  from
operations, will be sufficient to meet anticipated expansion and working capital
needs for the foreseeable future. If additional funding is required, the Company
expects that it will be able to raise capital  through the issuance of long-term
or  short-term  debt  or  the  issuance  of  securities  in  private  or  public
transactions.  However,  there  can  be  no  assurances  that  we  can  generate
sufficient revenues or obtain acceptable future financing.
                                       13
<PAGE>
                Special Note Regarding Forward-looking Statements

         Some  of  the  statements  contained  in  this  report  discuss  future
expectations, contain projections of results of operation or financial condition
or state other  "forward-looking"  information.  Those statements are subject to
known and unknown  risks,  uncertainties  and other factors that could cause the
actual results to differ  materially from those  contemplated by the statements.
The  forward-looking  information  is based on various  factors  and was derived
using numerous assumptions.

         Important  factors  that  may  cause  actual  results  to  differ  from
projections include, for example:

         o        our ability to raise sufficient capital to purchase cigars and
                  humidors to meet any unanticipated  increase in the aggressive
                  "roll-out" schedules required by our contracts and commitments
                  with stores and distributors;

         o        the  effect  of  a  settlement  announced  June  20,  1997  of
                  litigation among 40 States and major U.S. tobacco companies;

         o        our ability to buy quality premium cigars at favorable prices;

         o        our ability to negotiate and maintain  favorable  distribution
                  arrangements   with  stores  affiliated  with  major  national
                  convenience store chains;

         o         the effect of changing economic conditions;

         o        any  decision  by major  retail  chains to remove all  tobacco
                  products  from  their  shelves  or  place  our  humidors  in a
                  disadvantageous location within their stores;

         o        changes  in  government  regulations,  tax rates  and  similar
                  matters;

         o        our ability to attract and retain quality employees;

         o        the decline in popularity of cigar smoking; and

         o        other risks which may be described in our future  filings with
                  the  SEC.  We  do  not   promise  to  update   forward-looking
                  information   to   reflect   actual   results  or  changes  in
                  assumptions   or  other   factors   that  could  affect  those
                  statements.
                                       14
<PAGE>
PART II - OTHER INFORMATION

Item 1 -  Legal Proceedings
          -----------------

         None

Item 2 -  Changes in Securities and Use of Proceeds
          -----------------------------------------

         (a)      None.

         (b)      None.

         (c)      Use of Proceeds.

         The Company provides the following  information in accordance with Item
701(f) of Regulation S-B:

         1.       The  Company's  Registration  Statement on Form SB-2 (File No.
                  333-29985) was declared effective on August 21, 1997;

         2.       The offering commenced on August 21, 1997;

         3.       The  offering did not  terminate  before any  securities  were
                  sold;

         4(i).    On August 29, 1997,  the Company  closed the sale of 1,900,000
                  shares of its common stock to W.B. McKee Securities, Inc., the
                  Underwriters'   Representative   (the  "main  offering").   On
                  September 24, 1997,  W.B.  McKee  Securities,  Inc.  purchased
                  88,592 of the 285,000 shares available for the  over-allotment
                  option  provided for in the Company's  Underwriting  Agreement
                  (the "over-allotment offering"). See "Underwriting" section of
                  the Company's  Registration  Statement on Form SB-2 and Item 5
                  herein.  The  over-allotment  option on the remaining  196,408
                  shares  of  common  stock   expired  on  September  29,  1997.
                  Therefore,  the main  offering  terminated on August 29, 1997,
                  after  the  sale  of  all of the  securities  registered;  the
                  over-allotment offering terminated on September 29, 1997, with
                  196,408 registered shares unsold.

         4(ii).   W.B. McKee Securities, Inc. served as the managing underwriter
                  for the offering.

         4(iii).  The Company  registered  common  stock,  no par value,  in its
                  Registration Statement on Form SB-2.

         4(iv).   The Company  registered  2,185,000  shares of common stock, no
                  par value, in its Registration  Statement on Form SB-2, for an
                  aggregate offering price of $11,471,250. These figures include
                  the full over-allotment of 285,000 shares;
                                       15
<PAGE>
                  however,  as stated above, only 88,592  over-allotment  shares
                  were   purchased   by   the   Underwriters'    Representative.
                  Accordingly,  the  Company  has sold  1,988,592  shares  at an
                  aggregate offering price of $10,440,108.

         4(v).    The amount of expenses  incurred through September 30, 1997 in
                  connection   with  the  issuance  and   distribution   of  the
                  securities  registered was $2,309,444.  This amount is made up
                  of $1,044,011  in  underwriter's  discounts  and  commissions,
                  $313,203  in  underwriter's   non-accountable   expenses,  and
                  $952,230 in other expenses,  including  $118,662 in consulting
                  fees to directors.

         4(vi).   The net offering  proceeds after  deducting the above expenses
                  were $8,130,664.

         4(vii).  From  the  effective   date  of  the  Company's   Registration
                  Statement,  August 21, 1997 to  September  30,  1997,  the net
                  offering  proceeds  were  applied as  follows:  $1,212,835  to
                  repayment of debt, $156,025 to purchase humidors,  $544,186 to
                  purchase inventory, $345,503 for sales and marketing, $137,239
                  for working capital,  $3,411,895 as a temporary  investment in
                  six  month  treasury  bills  and  $2,322,981  as  a  temporary
                  investment in a money market account.

         4(viii). The use of proceeds  described  above  represents  no material
                  change from the use of proceeds described in the prospectus.

Item 3 - Defaults upon Senior Securities
         -------------------------------

         None

Item 4 - Submission of Matters to a Vote of Security Holders
         ---------------------------------------------------

         None

Item 5 - Other Information
         -----------------

         W.B. McKee Securities,  Inc.  ("McKee") served as the Representative of
the Underwriters in the Company's initial public offering which became effective
on August 21, 1997.  Under the terms of the  Underwriting  Agreement,  McKee was
given an over-allotment option to purchase up to 285,000 shares of the Company's
common stock at the public offering price, less certain  underwriting  discounts
and  commissions.  On  September  24,  1997,  McKee  exercised  a portion of the
over-allotment and purchased 88,592 of the 285,000 total over-allotment  shares.
The  Company  realized  total  proceeds  from  the  over-allotment  exercise  of
$465,108,  minus  discounts and  commissions of $46,510.80  and  non-accountable
expenses  of   $13,953.24,   for  net   proceeds   totaling   $404,643.96.   The
over-allotment option on the remaining 196,408 shares of common stock expired on
September 29, 1997.

         For additional  information regarding the specific terms and conditions
of the Underwriting Agreement, please refer to the "Underwriting" section of the
Company's  Registration  Statement on Form SB-2 (file number 33-29985)  declared
effective on August 21, 1997,  which is  incorporated  herein by reference as an
exhibit to this Form 10-QSB and in response to this item.
                                       16
<PAGE>
Item 6 - Exhibits and Reports on Form 8-K
         --------------------------------

         (a)      Exhibits
<TABLE>
<CAPTION>
Exhibit             Exhibit Name                                                  Method of Filing
- -------             ------------                                                  ----------------
Number
- ------
<S>                 <C>                                                           <C> 
3.1                 Articles of Incorporation                                     **
3.2                 By-Laws, as amended                                           ***
4.1                 Specimen Common Stock Certificate                             ****
4.2                 Description of Rights of Security Holders                     *****
10.1                Form of Indemnity Agreements between the                      Exhibit filed herewith
                    Company and its Officers and Directors
10.2                Marketing and Sales Agreement dated                           Exhibit filed herewith*
                    September 17, 1997, between the Company and
                    Lockwood Publications, Inc.
10.3                Retailer Agreement dated August 25, 1997,                     Exhibit filed herewith*
                    between the Company and Tosco Marketing
                    Co.
10.4                Distributorship Agreement dated October 24,                   Exhibit filed herewith*
                    1997 between the Company and Irvine Breath
                    Products, Inc.
11.1                Statement Re:  Computation of                                 Exhibit filed herewith
                    Per Share Earnings
27.1                Financial Data Schedule                                       Exhibit filed herewith
99.1                "Underwriting" section of Registration                        ******
                    Statement on Form SB-2
</TABLE>

*        Portions  of  the  exhibit  omitted  and  filed   separately  with  the
Commission pursuant to the Confidential  Treatment  provisions of Regulation ss.
230.406.

**       Incorporated by reference to Exhibit 3.1 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.

***      Incorporated by reference to Exhibit 3.2 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.

****     Incorporated by reference to Exhibit 4.2 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.
                                       17
<PAGE>
*****    Incorporated by reference to Exhibit 4.1 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.

******   Incorporated by reference to pages 56-57 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.


         (b)      Reports on Form 8-K

                  None
                                       18
<PAGE>
                                   SIGNATURES

         In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

PREMIUM CIGARS INTERNATIONAL, LTD.
(Registrant)


         /s/ Steven A. Lambrecht                  Date:   November 14, 1997
- ---------------------------------------
Steven A. Lambrecht
President & C.E.O.



         /s/ Karissa B. Nisted                    Date:   November 14, 1997
- ---------------------------------------
Karissa B. Nisted
Chief Financial Officer
                                        19

                    OFFICER AND DIRECTOR INDEMNITY AGREEMENT

         This  Agreement is made as of the ___ day of  September,  1997,  by and
between   Premium   Cigars   International,    an   Arizona   corporation   (the
"Corporation"), and ___________________ ("Indemnitee").

                                    RECITALS

         A. The  Corporation  believes it is  important  to the  Corporation  to
retain and attract the most  capable  persons  available  to serve as  executive
officers and directors.

         B.  Indemnitee,  in the  capacity  as an  executive  officer  and/or  a
director  of the  Corporation,  will be  performing  a  valuable  service to the
Corporation.

         C. In  recognition  of  Indemnitee's  need for  substantial  protection
against personal  liability and in order to retain  Indemnitee's  services as an
executive officer and/or a director of the Corporation,  the Corporation desires
to provide Indemnitee with specific contractual  assurances that such protection
will be available to Indemnitee as set forth in this  Agreement,  to the fullest
extent  (whether  partial or  complete)  permitted  by law,  and,  to the extent
officers' and directors'  liability  insurance is maintained by the Corporation,
to provide for the coverage of Indemnitee under the  Corporations  officers' and
directors' liability insurance policies.

                                    AGREEMENT

         NOW, THEREFORE,  in consideration of Indemnitee agreeing to serve as an
executive  officer  and/or a  director  of the  Corporation  and other  good and
valuable consideration, the parties hereto hereby agree as follows:

         1. Indemnity. The Corporation will indemnify Indemnitee, to the fullest
extent  allowed by law,  against all  damages,  judgments,  fines,  assessments,
charges,  penalties,  expenses (including  attorneys' fees), and amounts paid in
settlement (all hereinafter referred to as "Damages") suffered or incurred by or
on behalf of  Indemnitee in  connection  with or arising out of any  threatened,
pending or completed  actions,  suit or  proceeding,  whether  civil,  criminal,
administrative or investigative  ("Proceeding")  with respect to any event, act,
omission,  occurrence or circumstance  related to the fact that Indemnitee is or
was an executive  officer  and/or a director of the  Corporation  or an agent of
another corporation,  partnership,  joint venture,  trust or other enterprise at
the  request of the  Corporation  ("Indemnifiable  Event"),  including,  without
limitations,  acts or omissions of Indemnitee  that constitute  negligence.  The
Corporation  shall  pay all  amounts  required  to be paid  to or on  behalf  of
Indemnitee  pursuant to this Agreement as soon as possible,  but in any event no
later than fifteen (15) days after written  demand  therefor is presented to the
Corporation.

         2.  Advance  Payment  of  Expenses.  Notwithstanding  anything  to  the
contrary,  promptly  upon written  request by  Indemnitee,  expenses  (including
attorneys' fees) incurred by
<PAGE>
Indemnitee  in connection  with  defending a civil or criminal  action,  suit or
proceeding shall be paid by the Corporation in advance of the final  disposition
of such action,  suit or  proceeding,  upon receipt of an  undertaking  by or on
behalf  of  Indemnitee  to repay  such  amount  unless  it  ultimately  shall be
determined  that he is entitled to be indemnified by the Corporation as required
in the  Corporation's  Articles of Incorporation or authorized by law and may be
paid  by  the  Corporation  in  advance  on  behalf  of  any  other   authorized
representative  when  authorized  by the Board of  Directors  upon  receipt of a
similar undertaking.

         3.  Presumptions.  The termination (in whole or in part) of any action,
suit or proceeding, whether by judgment, order, settlement,  conviction, or upon
a plea of nolo  contendere,  or its equivalent,  shall not, of itself,  create a
presumption  that  Indemnitee did not act in good faith and in a manner which he
reasonably  believed  to be in, or not  opposed  to, the best  interests  of the
Corporation,  and,  with  respect  to any  criminal  action or  proceeding,  had
reasonable cause to believe that his conduct was unlawful.

         4.   Partial   Indemnification.    If   Indemnitee   is   entitled   to
indemnification, whether pursuant to this Agreement or otherwise, for a portion,
but not all, of the Damages,  the  Corporation  shall,  nevertheless,  indemnify
Indemnitee  for the portion of the Damages to which  Indemnitee is entitled.  In
addition,  the extent that  Indemnitee has been  successful in defense of any or
all Proceedings  relating in whole or in part to an  Indemnifiable  Event, or in
defense of any issue or matter  (including,  without  limitation,  any dismissal
without prejudice),  Indemnitee shall be entitled to indemnification against all
expenses incurred in connection with those defenses.

         5. Indemnification  Hereunder Not Exclusive;  Change in Law. Nothing in
this Agreement  shall be deemed to diminish or otherwise  restrict  Indemnitee's
right to indemnification under any provision of the Certificate of Incorporation
or Bylaws of the Corporation or under Arizona law. If and to the extent that any
change in the law of Arizona  (whether  by statute or judicial  action)  permits
greater   indemnification   than  would  be  afforded  under  the  Corporation's
then-current  Certificate of Incorporation or Bylaws or by this Agreement, it is
the intent of the parties  that  Indemnitee  shall enjoy by this  Agreement  the
greater  benefits so afforded by such change  immediately upon the occurrence of
such change, without further action on the part of the parties hereto.

         6.  Applicable  Law. THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED
AND ENFORCED IN ACCORDANCE WITH, ARIZONA LAW,  REGARDLESS OF ANY CONFLICT-OF-LAW
PRINCIPALS TO THE CONTRARY.

         7. Attorneys'  Fees. In the event of any claim,  controversy or dispute
arising  out of or  relating  to this  Agreement,  or the  breach  thereof,  the
prevailing  party shall be entitled to recover  reasonable  attorneys'  fees and
costs incurred in connection with any such proceeding.

         8.  Successors and Assigns.  This  Agreement  shall be binding upon and
inure to the benefit of the parties hereto and their respective heirs,  personal
representatives, successors and
                                        2
<PAGE>
assigns;  provided,  however, that Indemnitee may not assign Indemnitee's rights
hereunder  and that any  assignment  by the  Corporation  shall not  relieve the
Corporation  of its  obligations  hereunder.  Any  transfer by operation of law,
pursuant to a merger or otherwise, shall constitute an assignment.

         9.  Continuation of  Indemnification.  The  indemnification  under this
Agreement  applied to Indemnitee with respect to Indemnifiable  events occurring
during  Indemnitee's  service as an executive  officer  and/or a director of the
Corporation  and shall  continue  beyond any  termination  of that service as an
executive officer and/or a director to the Corporation.

         10. Amendment,  Modification or Waiver.  No amendment,  modification or
waiver of any condition,  provision or term of this Agreement  shall be valid or
of any effect unless made in writing, signed by the party or parties to be bound
and  specifying  with  particularity  the nature  and extent of such  amendment,
modification or waiver.  Failure on the part of any party to complain of any act
or failure  to act of another  party or to  declare  another  party in  default,
irrespective of how long such failure  continues,  shall not constitute a waiver
by such party of its rights hereunder. Any waiver by any party of any default of
another  party  shall not affect or impair any right  arising  from any other or
subsequent  default.  Nothing  herein shall limit the remedies and rights of the
parties hereto under and pursuant to this Agreement.

         11.  Counterparts.  This  Agreement  may be  executed  in any number of
counterparts, each of which shall be deemed to be an original.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed and signed as of the day and year first above written.

INDEMNITEE                                   CORPORATION

                                             Premium Cigars International,
                                             an Arizona corporation


                                             By:
- -----------------------------                   --------------------------------
                                                   Steven A. Lambrecht
                                                   President and Chief Executive
                                                   Officer
                                        3

                          MARKETING AND SALES AGREEMENT
                          -----------------------------

         This Marketing and Sales Agreement  ("Agreement")  is entered into this
17th day of  September,  1997 between  Lockwood  Publications,  Inc., a New York
corporation  ("Lockwood")  and Premium  Cigars  International,  Ltd., an Arizona
corporation ("PCI").

                                    RECITALS
                                    --------

         WHEREAS,   Lockwood  is  the  publisher  of  a  magazine  named  "Smoke
Magazine," hereinafter referred to as the "Magazine";

         WHEREAS,  Lockwood  desires to have the  Magazine  displayed  in retail
outlets  with  PCI's  humidors,  cigars  and  cigar-related  products  (the "PCI
Products"); and

         WHEREAS,  PCI desires to receive and  Lockwood  desires to grant to PCI
the right to market the Magazine for display with the PCI Products.

         NOW, THEREFORE,  for good and valuable  consideration,  the receipt and
sufficiency of which are hereby acknowledged, Lockwood and PCI agree as follows:

         1.       Marketing Rights.

                  a. Right to Market. Lockwood grants to PCI the exclusive right
         to market the Magazine to all  retailers  which display or sell the PCI
         Products in North  America (the  "Retailers").  During the term of this
         Agreement,  neither Lockwood nor any  representatives of Lockwood shall
         be entitled to market the  Magazine  to any such  Retailers.  PCI shall
         have no duty,  right or other  obligation to market the Magazine to, or
         to maintain any relationship  with, any Retailer which has discontinued
         and no longer carries the PCI Products.  The parties hereto acknowledge
         that "Smoke Magazine" is the featured magazine of PCI. However, nothing
         contained within this Agreement shall limit PCI's right to market, sell
         or distribute any products,  including  other  magazines,  with the PCI
         Products.

                  b.  Right of First  Refusal.  PCI  shall  notify  Lockwood  in
         writing of its  desire to sell the  Magazine  outside of North  America
         through any entity other than Lockwood. Lockwood shall have thirty (30)
         days after the receipt of such notice  within which to notify PCI if it
         desires to enter a contract  with PCI to sell the  Magazine  outside of
         North America.

         2. Commission.  PCI shall be entitled to receive  commissions  based on
the number of Magazines sold to Retailers as set forth below:


* Confidential portions omitted and filed
separately with the Commission.
                                        1
<PAGE>
         a.       Wholesaler Commission. * (the "Wholesaler Commission").

         b.       Standard Commission.  *  (the "Standard Commission"). *

         The  Standard   Commission   and  the   Wholesaler   Commission   shall
collectively be referred to as the "Commissions."  The parties  acknowledge that
the current cover price of the Magazine is $4.99 U.S. / $5.99 Canada.

         3. Payment of Commissions.  Commissions  shall accrue  immediately upon
the receipt of a Retailer's  order by Lockwood or Lockwood's  distributor of the
Magazine.  All Commissions accrued shall be paid on or before the 30th day after
the "on sale date" of each subsequent  issue of the Magazine,  and such payments
shall be accompanied  by a statement  setting forth the number of units sold and
the number of units  refunded or credited for that prior issue of the  Magazine.
The "on sale date" shall mean the first business day an issue of the Magazine is
offered for sale to the general public through Retailers. If Lockwood refunds or
grants a credit for the sale of any of the  Magazines,  no  Commission  shall be
paid by  Lockwood  to PCI for such  sale.  If the  Commission  for such sale has
already been paid by Lockwood to PCI, the amount of the Commission payment shall
be deducted from future  Commission  payments  thereafter  payable to PCI. If no
further  Commissions  are  thereafter  payable  to PCI,  such  payment  shall be
returned to Lockwood.

         4. Additional Compensation. In addition to the Commissions and in order
to entice  PCI to enter into this  Agreement,  Lockwood  agrees to  provide  the
following:

                  a.        *

                  b.        *

         5. Delivery. Lockwood shall use its best efforts to fill all orders and
deliver the Magazine  through  Curtis  Circulation  or another  reliable  common
carrier,  at Lockwood's sole expense,  in a timely  fashion.  Prior to the print
order due date,  PCI shall  provide to  Lockwood  an  estimate  of the number of
Magazines  to be sold by or  through  PCI for such  issue of the  Magazine.  The
parties hereto  acknowledge that no assurance can be given as to the accuracy of
such estimate.

         6. Term. Subject to the terms set forth in paragraph 7 herein, the term
of this  Agreement  shall be for two (2) years  from the date  hereof  and shall
automatically  be renewed  annually for three (3)  additional  one year periods,
unless  one  hundred  twenty  days (120)  days  prior to the  expiration  of the
applicable term one party notifies the other party in writing that it intends to
terminate this Agreement.  The parties acknowledge that, in the event a Retailer
should cancel its contract with PCI for maintaining a humidor in its store, upon
such  cancellation  any  obligation  or  duties  owed by PCI to  Lockwood  would
terminate as to such store.


* Confidential portions omitted and filed
separately with the Commission.
                                        2
<PAGE>
         7.       Early Termination of This Agreement.

                  a.  Termination  by PCI. PCI shall have the absolute  right to
         terminate  this  Agreement  upon delivery of written notice to Lockwood
         one hundred  twenty (120) days prior to  termination  in the event that
         PCI  determines,  in  its  sole  and  exclusive  discretion,  that  the
         Magazine's  volume  of  sales  is  insufficient  to  provide  PCI  with
         reasonable profitability.

                  b. Termination by Either Party. Lockwood or PCI shall have the
         right to  terminate  this  Agreement  in the  event  one or more of the
         following events shall occur,  provided the non-defaulting  party sends
         notice of such default to the defaulting party and the defaulting party
         fails to remedy such breach  within  thirty (30) days after  receipt of
         such written notice of default:

                           (i) either party makes an assignment  for the benefit
                  of creditors, or a receiver, trustee in bankruptcy, or similar
                  officer is appointed to take charge of all or any part of such
                  party's property or business;

                           (ii) either party is adjudicated bankrupt; or

                           (iii) either party fails to timely perform or observe
                  any of its covenants, duties or obligations hereunder.

                  c.  Remedies of the  Parties.  In the event either party is in
         default  hereunder  and such  default  has not been  cured  during  the
         applicable cure period, the non-defaulting  party may pursue all of its
         real and equitable rights and remedies against the defaulting party.

         8. Acts Upon Termination.  Upon termination of this Agreement, Lockwood
agrees  that it shall  continue to supply all orders  from any  Retailers  for a
period of two (2) months (the "Continuation Period"). PCI shall be entitled to a
Commission for all sales to Retailers during such Continuation Period.

         9.  Indemnification.  PCI and Lockwood  shall  indemnify  and hold each
other  and  their  respective  officers,  directors,  shareholders,   employees,
representatives and agents harmless from any loss, damages, expenses (including,
without  limitation,  reasonable  attorneys' fees and expenses) resulting from a
breach of terms, conditions and covenants hereunder.

         10. Independent Contractor. This Agreement shall in no way be construed
to  constitute  PCI  as an  agent  or  employee  of  Lockwood  for  any  purpose
whatsoever,  PCI being an independent  contractor engaged by Lockwood to perform
the services set forth herein.

         11. Confidential Information. The parties recognize that as a result of
the  relationship  with each other,  the parties have in the past and may in the
future  develop,  obtain or learn about  Confidential  Information  which is the
property of PCI or Lockwood or which PCI or Lockwood

* Confidential portions omitted and filed
separately with the Commission.
                                        3
<PAGE>
is under an  obligation to treat as  confidential.  Each party agrees to use its
best efforts and the utmost  diligence to guard,  protect and keep  confidential
said Confidential Information, and each party agrees that it will not, during or
after the period of this  Agreement,  use for its own  purposes or others any of
said Confidential  Information  which either party may develop,  obtain or learn
about during or as a result of its  relationship  with the other  party,  unless
authorized to do so by the other party in writing.

         For the purposes of this Agreement, the term "Confidential Information"
shall include but not be limited to the  following:  customer  lists;  financial
statements or information in any form; marketing strategies;  business contacts;
business plans; computer software, including all rights under licenses and other
contracts  relating thereto;  all intellectual  property  including all patents,
trademarks, trademark registration and applications,  service marks, copyrights,
trade secrets, proprietary marketing information and know-how; books and records
including lists of customers;  credit reports; sales records; price lists; sales
literature;   advertising  material;  manuals;  processes;  technology;  or  any
information  of whatever  nature which gives to PCI an  opportunity to obtain an
advantage  over  their  competitors  who do not  know  or use  it.  The  parties
acknowledge  that the sales  numbers  set forth in the ABC  Auditing  Report are
reported to Lockwood's  members and its  affiliates.  PCI agrees to cooperate in
providing the appropriate sales numbers for an audit.  Both parties  acknowledge
that PCI, as a public  company,  shall provide  notice of this contract in press
releases and reports filed with the Securities and Exchange Commission.

         Lockwood  and  its  officers,   directors,   shareholders,   employees,
representatives  and  agents  agree  that they  shall not  contact  directly  or
indirectly any of PCI's customers or companies with which PCI does business,  or
are  affiliated  with in any way, or any third  parties which have any direct or
indirect   business  dealings  with  PCI  without  the  prior  consent  of  PCI.
Notwithstanding the foregoing,  PCI gives Curtis Circulation and its wholesalers
consent  to contact  PCI  customers  in  connection  with the  normal  course of
business conducted pursuant to the terms of this Agreement.

         12. Notices Any notice or other communication  required or permitted to
be given hereunder shall be in writing and shall be delivered in person, sent by
telefacsimile or sent by

* Confidential portions omitted and filed
separately with the Commission.
                                        4
<PAGE>
registered  mail,  charges  prepaid,  to the parties at the address or facsimile
telephone as set forth on the  signature  page of the  Agreement and a copy sent
to:

         If Notice sent to PCI
         send a copy to:                Kurt M. Brueckner
                                        Titus, Brueckner & Berry, P.C.
                                        7373 North Scottsdale Road, Suite B-252
                                        Scottsdale, Arizona  85253
                                        (602) 483-9600
                                        Fax: (602) 483-3215

         If Notice sent to Lockwood
         send a copy to:                Peter M. Messer, P.C.
                                        Attorney at Law
                                        21 East 40th Street
                                        New York, New York 10016
                                        (212) 481-5600
                                        Fax (212) 213-9673

         13. Applicable Law. This Agreement shall be construed,  interpreted and
enforced in accordance  with, and the respective  rights and  obligations of the
parties  shall be governed by, the laws of the State of Arizona,  and each party
irrevocably and unconditionally  submits to the exclusive jurisdiction and venue
of the courts of Maricopa  County,  State of Arizona and all courts competent to
hear appeals therefrom.

         14.  Successors and Assigns.  This Agreement shall inure to the benefit
of and shall be binding on and  enforceable by the parties and their  respective
successors  and  permitted  assigns,  as the case may be. Except as provided for
herein,  neither  party  shall have the right to assign  its  rights  hereunder,
without the prior written consent of the other party.

         15.  Amendment and Waivers.  No amendment or waiver of any provision of
this Agreement  shall be binding on either party unless  consented to in writing
by such party. No waiver of any provision of this Agreement  shall  constitute a
waiver of any other  provision,  nor shall any waiver  constitute  a  continuing
waiver unless otherwise provided.

         16. Severability. If any provision of this Agreement is determined by a
court of competent  jurisdiction to be invalid,  illegal or unenforceable in any
respect, such determination shall not affect or impair the validity, legality or
enforceability  of the remaining  provisions hereof and each provision is hereby
declared to be separate, severable and distinct.

         17. Attorneys' Fees. In the event of the bringing of any action or suit
by a party hereto against another party hereunder by reason of any breach of any
of the  covenants,  agreements  or  provisions  on the part of the  other  party
arising out of this Agreement,  then in that event the prevailing party shall be
entitled to have and recover  from the other party all costs and expenses of the
action or suit, including reasonable attorneys' fees and costs.

* Confidential portions omitted and filed
separately with the Commission.
                                        5
<PAGE>
         18.  Execution  and  Counterparts.  This  Agreement  may be executed in
counterparts,  each of which shall constitute an original and all of which taken
together shall constitute one and the same instrument.

         IN WITNESS  WHEREOF  this  Agreement  has been  executed by the parties
hereto as of the date first written above.

"PCI"                                        "LOCKWOOD"
PREMIUM CIGARS INTERNATIONAL, LTD.           LOCKWOOD PUBLICATIONS, INC.


By:   /s/ Steven A. Lambrecht                By:   /s/ Illegible
     --------------------------                   -----------------
Its:   CEO / President                       Its:   President/Publisher
     --------------------                         -----------------------

Address:                                     Address:
15651 North 83rd Way                         130 West 42nd Street
Suite 3                                      New York, NY 10036
Scottsdale, Arizona 85260                    Fax: 212-827-0945
Fax: 602-922-8656


* Confidential portions omitted and filed
separately with the Commission.
                                        6

                             PCI RETAILER AGREEMENT

================================================================================
VENDOR:                                           RETAILER: Tosco Marketing Co.
PREMIUM CIGARS INTERNATIONAL, LTD.                Circle K
11259 East Via Linda, Suite #100-102                   *
602-657-0200 (Office) 602-661-6026 (Facsimile)         *
800-PCI-1001 (Toll Free)
================================================================================

Effective Date: August 25, 1997

         1. TERM OF AGREEMENT.  The initial term of this Agreement  shall be for
one (1) calendar year from the Effective Date (the "First Term"). This Agreement
shall  automatically  renew at the  expiration of the First Term for up to three
(3)  additional  one (1) year terms (each an  "Additional  Term")  unless either
party,  at least thirty (30) calendar days prior to the end of the then existing
First Term or Additional Term, gives written notice to the other party that this
Agreement  shall not  renew.  Notwithstanding  the  forgoing,  either  party may
terminate  this  Agreement at any time upon one hundred  twenty (120) days prior
written notice to the other party of such termination.

         2. GENERAL  RETAILER  OBLIGATIONS.  Retailer agrees to use its standard
business  practices to actively promote,  in lawful ways, the marketing and sale
of  Vendor's  products  (the  "Vendor  Products")  to  customers  at each retail
location  of  Retailer  listed on exhibit "A"  attached  hereto  (each a "Retail
Location").  Retailer shall conduct its operations at each Retail  Location in a
manner  which  shall not  reflect  adversely  upon the  reputation,  quality  or
credibility  of  Vendor  or the  Vendor  Products  and  shall  comply  with  all
applicable  federal,  territorial,  state  and  local  laws and  regulations  in
performing its duties hereunder. Furthermore, in the event that Retailer becomes
aware of any material  complaints,  charges or claims  concerning  Vendor or the
Vendor  Products,  Retailer shall notify Vendor of such  complaints,  charges or
claims.  If requested by Vendor,  Retailer  shall consult with Vendor  regarding
mutually   agreeable  actions  to  be  taken  by  Retailer  regarding  any  such
complaints, charges or claims.

         3. CONTACT  PERSON.  Retailer  shall  provide  Vendor with the name and
phone number of the person responsible for communications  with Vendor regarding
this Agreement. At the request of Vendor, Retailer shall provide Vendor with any
changes to the name or phone number of such person after the  occurrence of such
changes.

         4.  HUMIDORS.  All Vendor  Products shall only be displayed in and sold
from humidors or other display units (each a "Vendor  Humidor" and  collectively
"Vendor  Humidors")  provided  or sold to  Retailer  by Vendor or an  authorized
distributor  of  Vendor  Products  (a  "Vendor  Distributor")  pursuant  to this
Agreement. Either Vendor or a Vendor Distributor shall provide Retailer with the
Vendor  Humidors  required  for  the  sale of  Vendor  Products  at each  Retail
Location.  Neither Vendor nor the Vendor  Distributor  shall charge Retailer for
the first Vendor Humidor required for each display position at a Retail Location
(each a "First  Vendor  Humidor"  and  collectively  "First  Vendor  Humidors").
Retailer shall be responsible  for the care of all Vendor  Humidors placed in or
at a Retail  Location.  Any damaged  (except by normal  wear and tear),  lost or
stolen  Vendor  Humidors  shall be  repaired  or  replaced by Vendor or a Vendor
Distributor,  with the cost of any such repairs or replacements being charged to
and paid by Retailer. The cost to Retailer for the replacement of a

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
Vendor  Humidor shall be prorated to the Retailer based upon * schedule of PCI's
cost as set forth in Exhibit  "A"  attached  hereto and hereby  incorporated  by
reference.  Any repair or replacement  of a Vendor Humidor due to  manufacturing
defects or normal wear and tear shall be made by Vendor or a Vendor  Distributor
at no charge or cost to Retailer.

         5. HUMIDOR  PLACEMENT.  Retailer agrees to have at least one (1) Vendor
Humidor prominently  displayed at each Retail Location in full view of a primary
traffic location.

         6. PRODUCTS AND DISPLAYS: OWNERSHIP. Only Vendor Products may be placed
in or on Vendor Humidors or sold in, on, or from Vendor  Humidors.  Retailer and
each Retail Location shall display only such labels,  displays or signs in or on
the Vendor Humidors as are mutually agreeable to Vendor and Retailer. All Vendor
Humidors provided to Retailer pursuant to this Agreement, including replacements
for  damaged,  lost or stolen  Vendor  Humidors,  shall be and shall  remain the
property  of Vendor.  Upon the  termination  of this  Agreement  for any reason,
Retailer  shall  return to Vendor,  within  thirty  (30)  calendar  days of such
termination,   all  Vendor  Humidors  provided  to  Retailer  pursuant  to  this
Agreement.  Any and all costs of the return of Vendor Humidors  pursuant to this
Section 6 shall be paid by Vendor.

         7.  PAYMENT.  Retailer  shall pay for all Vendor  Products  placed in a
Vendor  Humidor  at each  Retail  Location.  Such  payment  shall be made on the
following terms: * otherwise.

         8.  WARRANTIES AND  REPRESENTATIONS.  As of the date of this Agreement,
each party  represents and warrants  that:  (i) it holds all necessary  federal,
state and local  licenses and permits  required for the sale,  distribution  and
marketing of Vendor Products to customers in accordance with applicable law (the
"Required  Permits");  (ii)  there are no  actions  or  proceedings  pending  or
contemplated  within its knowledge that would in any way jeopardize any Required
Permits; (iii) it is in good standing under the laws of the state in which it is
located,  has all requisite  corporate or organizational  authority  required to
perform its  obligations  under this  Agreement  and has taken all  corporate or
organizational  actions  required for the performance of its  obligations  under
this Agreement and (iv) its performance of its obligations  under this Agreement
will not violate any  agreement  or contract to which it is a party.  Each party
agrees  to  use  commercially  reasonable  efforts  to  ensure  that  the  above
representations  and  warranties  shall remain true  throughout the term of this
Agreement and will notify the other party, in writing,  of any material  changes
of the above conditions.

         9. POLICIES AND  PROCEDURES.  Any and all marketing or sales  materials
related  to the  Vendor  Products  shall be  mutually  agreeable  to Vendor  and
Retailer  and,  if  Vendor  notifies   Retailer  that  any  such  materials  are
objectionable  to Vendor,  then  Retailer  shall work with Vendor to  reasonably
resolve such objections to the mutual  satisfaction of both Vendor and Retailer.
Retailer  shall not make  false or  misleading  representations  or claims  with
respect to Vendor or the Vendor  Products.  Retailer  shall  also  refrain  from
communicating,  as being binding on Vendor, any  representations,  guarantees or
warranties with respect to the Vendor Products,  except as expressly  authorized
by Vendor in writing or are set forth in written materials provided by Vendor.

         10. INDEPENDENT CONTRACTOR. Vendor and Retailer specifically agree that
for all  purposes  hereunder,  Retailer  is,  and  shall  be  deemed  to be,  an
independent  contractor.  Neither Retailer nor Retailer's  employees,  agents or
representatives shall be deemed to be employees, agents

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
or representatives of Vendor, nor shall any of them have the power to enter into
any  contract,  agreement  or  obligation  on behalf  of Vendor or to  otherwise
legally  bind  Vendor in any way,  nor  enlarge  upon or extend any  warranty or
representation  regarding  Vendor  Products  beyond  that  made by Vendor or the
manufacturer  of such products.  Retailer shall be responsible for obtaining and
paying  for any and all  costs,  bonds,  insurance  and  licenses  required  for
Retailer's  distribution,  sale and marketing of the Vendor  Products.  Retailer
shall also be further  responsible for the collection,  payment and reporting of
any and all  taxes  required  to be paid  and/or  reported  by  Retailer  by any
federal, state,  territorial or local government including,  but not limited to,
any  and  all  sales,  use,  employee,   withholding  and  valued  added  taxes.
Notwithstanding  the foregoing,  Vendor shall be responsible  for paying tobacco
taxes required by any federal, state, territorial or local government to be paid
on or for the Vendor Products.

         11. RELATED  PRODUCTS.  During the term of this Agreement and any other
period that  Retailer  sells or markets  the Vendor  Products,  Retailer  hereby
agrees not to sell or market, either directly or indirectly, any cigars or cigar
products, other than the Vendor Products, in, on or from humidors.

         12.  INDEMNIFICATION.  Each  party  agrees  to and  does  hereby  fully
indemnify  and hold  harmless  the  other  party  and any of the  other  party's
affiliates, successors, assigns, officers, directors,  shareholders,  employees,
and agents  (the  "Indemnified  Parties"),  from and against any and all losses,
damages,  liabilities,  obligations,  judgments,  settlements,  costs  and other
expenses  incurred  or  suffered  by the  Indemnified  Parties  by reason of the
assertion of any claim or the institution of any litigation  against them during
the term of the Agreement or subsequent to its expiration or termination,  which
is directly or indirectly based upon or related to any acts or omissions of such
party  (the  "Indemnifying  Party") or the  Indemnifying  Party's  employees  or
agents,  or which are directly or indirectly based upon or related to any breach
of the Agreement by the Indemnifying  Party. The Indemnifying Party shall assume
the defense,  at its sole expense, of any claim or litigation as to which it has
an indemnification  obligation hereunder.  If the Indemnifying Party fails to do
so, the  Indemnified  Parties  shall have the right to assume their own defense,
and the  Indemnifying  Party shall be  obligated to  reimburse  the  Indemnified
Parties  for any and all  reasonable  expenses  (including,  but not limited to,
attorneys'  fees)  incurred  in the  defense  of such  claim or  litigation,  in
addition to the  Indemnifying  Party's other  indemnity  obligations  hereunder.
Notwithstanding the foregoing, Vendor shall neither be responsible nor indemnify
Retailer for any liability resulting from or related to the Vendor Products that
is caused by, based on or related to any spoilage,  damage or other modification
of the Vendor Products  related to or resulting from the acts of or omissions of
Retailer or Retailer's employees, agents, contractors or affiliates.

         13. PRODUCT WARRANTIES.  Vendor warrants that, prior to and at the time
of  delivery  of Vendor  Products  to  Retailer,  all Vendor  Products  shall be
merchantable  for  their  intended  use and  shall  be in  compliance  with  all
applicable state and federal laws and regulations. Any and all other warranties,
whether  implied,  express or arising pursuant to applicable law and relating to
the Vendor Products,  are hereby disclaimed to the maximum extent possible under
applicable law. Furthermore, Vendor shall not be liable to Retailer for any loss
of profit or any  indirect,  special,  incidental  or  consequential  damages in
connection with or arising from the Vendor Products unless advised in writing of
the  possibility  of such  damages  prior to or at the time of the  ordering  by
Retailer of such Vendor Products.

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
         14.  GOODWILL.  Retailer  agrees that it neither has, nor will acquire,
any vested or  proprietary  right or interest  with respect to the marketing and
sale of Vendor Products,  and that any such goodwill created or increased during
the term of this Agreement shall be considered the property of Vendor.

         15.  AGREEMENT TO PERFORM  NECESSARY ACTS. Each party to this Agreement
agrees to perform any further acts  reasonably  required under the terms of this
Agreement  and to execute  and  deliver any  documents  which may be  reasonably
necessary  to  carry  out the  provisions  of this  Agreement.  This  Agreement,
together with any exhibits,  schedules and other documents  contemplated hereby,
constitute  the final written  expression of all of the  agreements  between the
parties, and is a complete and exclusive statement of those terms. It supersedes
all understandings and negotiations concerning the matters specified herein. Any
representations,  promises,  warranties  or  statements  made by any party  that
differ in any way from the terms of this written  Agreement,  and the  exhibits,
schedules and other documents  contemplated  hereby,  shall be given no force or
effect.

         16. CONFIDENTIALITY.  Other than to their accountants and lawyers or as
otherwise  required  by  applicable  law  or  for  their  performance  of  their
obligations  under this  Agreement,  the parties agree,  during the term of this
Agreement  and for a period not to exceed two (2) years  thereafter,  not to (i)
publicly  announce or disclose the terms of this  Agreement or (ii)  directly or
indirectly  issue or permit the issuance of any publicity  whatsoever  regarding
the existence or terms of this Agreement.

         17.  GOVERNING LAW:  ATTORNEY'S  FEES. This Agreement has been made and
entered into in the State of Arizona and shall be construed in  accordance  with
the laws of the State of Arizona, United States of America, excluding its choice
of law  provisions.  The  parties  agree that the Courts of  Arizona,  including
Maricopa County,  Arizona Superior Court shall be the proper and exclusive forum
for any action  relating to a dispute  between  the  parties  arising out of, or
related to, this Agreement.  Each party consents to the in personam jurisdiction
of said court.  The prevailing party in any dispute arising under this Agreement
shall be entitled to receive its costs, fees, and expenses, including attorneys'
fees.  Reasonable  attorneys'  fees shall be  determined  by the court and not a
jury.

         18. SURVIVAL.  Any obligation or agreement herein which has not been or
cannot  be  fully  performed  prior to the  termination  or  expiration  of this
Agreement,  including, but not limited to, the provisions of Sections 1 1 and 12
above, shall survive such termination or expiration.

         19.  NOTICES.  The service of any notice provided for in this Agreement
shall be complete and  effective on the date such notice is placed in the United
States Mail,  certified or registered  with return  receipt  requested,  postage
prepaid, and addressed to the respective parties as first written above.

         20. SECTION HEADINGS.  The section headings contained in this Agreement
are for  convenience  only and shall in no manner be construed as a part of this
Agreement.

         21.  SEVERABILITY.  In case any one or more of the provisions contained
in this  Agreement  shall for any  reason  be held to be  invalid,  illegal,  or
unenforceable in any respect, such

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
invalidity,   illegality,   or  unenforceability  shall  not  affect  any  other
provision, and this Agreement shall be construed as if such invalid, illegal, or
unenforceable provision had never been included in the Agreement.

         22.  BINDING ON  SUCCESSORS  AND  ASSIGNS.  Subject  to the  provisions
herein,  all covenants and agreements in this  Agreement  shall extend to and be
binding upon the heirs,  legal  representatives,  successors  and assigns of the
respective parties hereto.

         IN WITNESS  WHEREOF the parties  hereby  agree to the above and execute
this Agreements as of the Effective Date.

"Vendor"                                     "Retailer"
Premium Cigars International, Ltd.


By:      /s/ Steven Lambrecht           By:   /s/  *
     --------------------------             ------------------
Its:      C.E.O.                                Its:      [authorized officer]
     ------------------------                        ---------------------------



* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
EXHIBIT "A"


* Confidential portions omitted and filed
separately with the Commission.

                            DISTRIBUTORSHIP AGREEMENT
                            -------------------------

         This Distributorship  Agreement ("Agreement") is entered into this ____
day of October, 1997 between Cigar Gone Corporation, a Delaware corporation aka:
Irvine  Breath  Products,  Inc.,  a Delaware  corporation  (collectively  "Cigar
Gone"),  and  Premium  Cigars   International,   Ltd.,  an  Arizona  corporation
("Distributor").  Cigar Gone and  Distributor  shall also be  referred to as the
"Parties".

                                    RECITALS
                                    --------

         WHEREAS,  Cigar Gone is engaged  in the  production  and sale of breath
cleansers,  which are marketed under the tradenames "Cigar Gone Breath Cleanser"
and  "Coffee  Gone  Breath  Cleanser",  hereinafter  referred  to as the "Breath
Cleansers";

         WHEREAS, Cigar Gone has designed a mini pack to hold eight (8) capsules
of Breath  Cleanser (the  "Mini-Pack"),  a display box to hold  thirty-six  (36)
Mini-Pack  (the "Display  Box") and bottles to hold fifty (50) capsules of Cigar
Gone Breath Cleanser ("CG Bottle");

         WHEREAS,  collectively, the Cigar Gone Breath Cleanser, the Coffee Gone
Breath Cleanser,  the Mini-Pack;  the Display Box; the CG Bottle; and any of the
breath  products which may be developed by Cigar Gone are herein  referred to as
the "Product" or "Products";

         WHEREAS,  Distributor desires to become the Master Distributor (as that
term is defined  herein) of the  Product  in the United  States and Canada  (the
"Distribution Area");

         WHEREAS, Distributor desires to receive and Cigar Gone desires to grant
to Distributor  the right to serve as the Master  Distributor of the Products in
the Distribution Area;

         NOW, THEREFORE,  for good and valuable  consideration,  the receipt and
sufficiency of which are hereby  acknowledged,  Cigar Gone and Distributor agree
as follows:

         1. Right to Sell.  Cigar Gone grants to Distributor  the right to serve
as "Master Distributor" for the Product.  "Master Distributor",  for the purpose
of this  Agreement,  shall be defined as the exclusive  purchaser of the Product
for the  resale of such  Product in the  Distribution  Area,  including  without
limitation,  those stores,  chains,  and retail outlets set forth on Exhibit "A"
attached hereto. The Master Distributor shall have the authority to

* Confidential portions omitted and filed
separately with the Commission.
<PAGE>
enter  into   sub-distributorships   with  other  persons  or  entities  in  the
Distribution  Area for the retail or wholesale of the Product (e.g.,  McLane and
Core-Mark).  During the term of this  Agreement,  Cigar Gone agrees not to enter
into  any  distributorship  agreements  for  the  sale  of  the  Product  in the
Distribution Area (as defined above) other than through Distributor.  During the
term of this  Agreement,  Cigar  Gone or any  entity in which  Cigar Gone has an
ownership interest further agrees not to purchase,  sell,  distribute or deal in
cigar products or breath  products which are similar to or compete,  directly or
indirectly,  with the Product within the Distribution  Area.  During the term of
this Agreement,  Distributor agrees not to purchase, sell, distribute or deal in
breath  products  which are similar to or directly  compete  with the Cigar Gone
Product in the Distribution Area.

         *

         2. Marketing Efforts.  The Distributor intends to attach the Product to
the  humidors  it  distributes  to various  retail  outlets  and shall make such
efforts as it deems appropriate,  in its sole discretion,  to market the Product
to  retailers.  Distributor  agrees not to sell or deliver  any of the  Products
outside of the  Distribution  Area or deliver any of the  Products for resale or
use outside of the Distribution  Area without first obtaining Cigar Gone's prior
written  consent,  which consent shall not be unreasonably  withheld or delayed.
Should Cigar Gone desire to sell the Product to any foreign distributors,  Cigar
Gone shall give ten (10) days written  notice to  Distributor  prior to entering
into any agreement.  Distributor shall have the option to distribute to any such
foreign  destinations on terms to be agreed to by the Parties.  Cigar Gone shall
forward to Distributor any retail or distributorship  leads which Cigar Gone may
receive in order that  Distributor  may pursue such  leads,  and Cigar Gone will
forward to  Distributor  all contacts  made in the  Distribution  Area which may
benefit Distributor.

         It is  understood  that Cigar Gone will continue to market for sale its
Products  to  potential  customers,  provided  that Cigar Gone shall not arrange
sales for less than the  suggested  retail or  wholesale  prices as set forth in
Paragraph  9,  and  that  all  sales  are  subject  to  the  final  approval  of
Distributor. Cigar Gone shall immediately deliver invoices for any such sales to
Distributor  for  distribution.  All  sales  commissions  from the  sales of the
Products  created  by  Cigar  Gone's  personnel  or  agents  shall  be the  sole
responsibility  of Cigar Gone, and all sales  commissions  from the sales of the
Products  created  by  Distributor's  personnel  or  agents  shall  be the  sole
responsibility of Distributor.

           Distributor  and Cigar Gone will cooperate with  advertising  done in
trade,  consumer,  in-house  advertising  programs  and  radio  or TV  ads.  The
respective  costs for each party and all other  terms  relating  to  advertising
shall be agreed to in writing by both  parties  prior to either  party  entering
into any commitments.

         Upon the  invitation of Distributor  and approval of Cigar Gone,  Cigar
Gone may work with and join Distributor in shows, conventions, events or parties
that include Cigar Gone's

* Confidential portions omitted and filed
separately with the Commission.
                                        2
<PAGE>
Products.  Cigar Gone will also name Distributor as its "Exclusive  Distributor"
in any stories created by its publicist Larry Feldman and Associates.

         3.  Packaging.  Cigar Gone will  supply  top  quality  soft  gelcaps to
Distributor in either the  Mini-Packs or the CG Bottles.  Cigar Gone will supply
high  quality  foil  packs for the Breath  Cleansers.  In  conjunction  with the
Mini-Packs,  Cigar Gone shall supply  Display Boxes for holding the  Mini-Packs,
along with  self-adhesive  clip strips, of the same quality as those supplied to
Distributor's Phoenix office on October 22, 1997.

         *

         Cigar Gone shall  give  Distributor  30 days  written  notice  prior to
implementing  any change in the Products or the packaging of the  Products.  Any
changes  in the  count or  quality  of the  Display  Boxes or any  change in the
contents  or quality of the  Products  shall be subject to  Distributor's  prior
written approval.

         4. Independent Contractor.  This Agreement shall in no way be construed
to  constitute  the  Distributor  as an agent or  employee of Cigar Gone for any
purpose whatsoever,  the Distributor being an independent  contractor engaged by
Cigar Gone to perform the services set forth herein.

         5. Term. Subject to the terms set forth in paragraphs 11 and 12 herein,
the term of this  Agreement  shall be for two (2) years from the date hereof and
shall  automatically  be renewed  annually for three (3) one year period  unless
thirty  (30)  days  prior to the  expiration  of the  applicable  term one party
notifies the other party in writing that it intends to terminate this Agreement.

         6. Purchase Price. During the term of this Agreement, Distributor shall
pay to Cigar Gone a purchase price per Mini-Pack and per CG Bottle, as set forth
in Exhibit "B" hereto (the "Purchase  Price").  Clipstrips  shall be provided to
Distributor at no cost to Distributor  as necessary to provide  marketing  racks
for Distributor's humidors.

         7.       *

         8.   Customer   Billing.   Distributor   will  handle  all  billing  of
Distributor's  and  Cigar  Gone's  sales  orders,  except  for the sale to those
exempted  entities  pursuant to paragraph 2. The terms and conditions of billing
will be COD to single stores that are not  credit-approved  and COD charges will
be billed to stores,  net ten to multiple  stores  currently doing business with
Cigar Gone and 30 days to all other  distributors  or chains that have  supplied
credit applications to Distributor and are approved by Distributor.  Any term in
excess of 30 days must be approved by both  Parties.  All Products  purchased by
Distributor or any customer of Distributor or Cigar Gone will be on a Cigar Gone
guaranteed sale basis unless otherwise stated on the purchase order.

* Confidential portions omitted and filed
separately with the Commission.
                                        3
<PAGE>
         9. Suggested Pricing. The minimum suggested retail and wholesale prices
are set forth below:

                           Retail                           Wholesale
                           ------                           ---------
Mini-Pack                  $0.99 per pack                   *
CG Bottle                  $4.98 per bottle                 *

         *

         10. Purchase  Requirements.  Distributor shall order from Cigar Gone as
much of the Product as it deems  appropriate in its sole  discretion,  and Cigar
Gone shall provide  sufficient  amounts of the product to satisfy  Distributor's
distribution  requirements.  Cigar Gone and Distributor  specifically agree that
Distributor shall have no minimum purchase requirement.

         11. Delivery.  Delivery will be made to Distributor at 15651 North 83rd
Way, Suite 3, Scottsdale,  Arizona 85260, or at such other  destinations  within
the  Distribution  Area  which  Distributor  may  designate  from  time to time.
Delivery  designations  will be limited to Seattle,  Vancouver,  Scottsdale  and
CanAm.  Cigar Gone shall fill all orders and  deliver  the Product by a reliable
common  carrier,  at Cigar  Gone's sole  expense,  within ten (10) days from the
receipt of Distributors' orders.

         Distributor  will  warehouse  the  Products  in  a  climate  controlled
building. Distributor will ship the Products to all of its clients and to any of
Cigar  Gone's  clients,  via  UPS,  FEDEX,  or any  other  shipping  service  of
Distributor's  choice,  within  ten (10  days of any  customer  order.  Shipping
charges will be billed to the customer unless other prior arrangements have been
negotiated.  In any event when the customer  does no pay  shipping,  Distributor
will reach an  agreement  in writing with Cigar Gone for the payment of shipping
costs prior to shipping.

         12. Risk of Loss; Insurance. The risk of loss during transit,  delivery
and storage of the  Products  shall be borne by Cigar Gone.  Cigar Gone,  at its
expense, shall secure and maintain comprehensive general liability insurance for
the full value of all Products  shipped to  Distributor by Cigar Gone during the
period of shipment.  Distributor shall be named as an additional  insured on all
policies of insurance purchased by Cigar Gone for such purposes.

         13. Termination Upon Notice. Both parties shall have the absolute right
to terminate  this  Agreement upon delivery of written notice to the other party
one hundred twenty (120) days prior to termination.

         14. Default by Cigar Gone - Early Termination of This Agreement.  Cigar
Gone shall be in default, and Distributor shall have the right to terminate this
Agreement, in the event that one or more of the following events shall occur:

* Confidential portions omitted and filed
separately with the Commission.
                                        4
<PAGE>
                  (a)  Cigar  Gone  makes  an  assignment  for  the  benefit  of
         creditors, or a receiver,  trustee in bankruptcy, or similar officer is
         appointed to take charge of all or any part of Cigar Gone's property or
         business;

                  (b) Cigar Gone is adjudicated bankrupt; or

                  (c) Cigar Gone neglects or fails to timely  deliver any orders
         which  Distributor  may make pursuant to the Agreement or to perform or
         observe any of its other covenants or obligations hereunder.

         15. Default by Distributor.  Early  Termination of This Agreement.  The
Distributor shall be in default and Cigar Gone shall have the right to terminate
this Agreement if, after notice and expiration of the cure period as provided in
Section 14 below,  Distributor  has failed to pay Cigar Gone any  amounts  owing
pursuant to this Agreement.

         16.  Opportunity  to Cure Default.  Distributor  shall have thirty (30)
days  from the date of  notice  of  default  to cure any  condition  creating  a
default.  If the default  pursuant to this section shall be a monetary  default,
then all sums due and payable as of the expiration of the cure period shall bear
interest at the rate of twelve percent (12%) per annum until paid.

         17.  Indemnification.  Distributor  shall not be liable for,  and Cigar
Gone  shall  indemnify  and  hold  Distributor  and  its  officers,   directors,
shareholders,  employees,  agents  harmless  from,  any  loss,  damage,  expense
(including  without  limitation  attorney  fees and  expenses)  claimed  to have
resulted from the use,  operation,  or  performance of the Product or related in
any way to its acquisition, regardless of the form of action.

         18. Acts Upon  Termination.  Upon  termination  of this  Agreement  the
parties agree as follows:

                  (a) Distributor  shall  immediately  cease the advertising and
         sale of the Product and its rights as Master Distributor shall cease.

                  (b) Cigar  Gone  shall  repurchase  all of the  Product in the
         possession of the  Distributor or in transit to the  Distributor at the
         time of  termination  at the full  Purchase  Price.  Cigar  Gone  shall
         provide,  at its  expense,  for the  removal of the  Products  from the
         Distributor's premises.

                  (c) Cigar Gone,  at its option,  may ship,  deliver or consign
         any  of  the  Product  to  any  other  person,  firm,  distributor,  or
         corporation  in the  Distribution  Area or elsewhere and may cancel all
         orders from the  Distributor for the Product which may have been placed
         prior to the termination.


* Confidential portions omitted and filed
separately with the Commission.
                                        5
<PAGE>
                  (d) Cigar Gone may stop in transit and take  possession of the
         Products shipped to the Distributor which are still in transit.

                  (e) Cigar  Gone shall  abide by its  obligations  pursuant  to
         Section 16 herein regarding Confidential Information.

         Notwithstanding anything contained herein to the contrary,  Distributor
shall be allowed to maintain and/or order a quantity of the Product necessary to
fulfill any outstanding orders it may have to retailers or  sub-distributors  of
the Product at the time of termination.

         19. Confidential  Information.  Both parties recognize that as a result
of this Agreement,  both parties have in the past and may in the future develop,
obtain  or  learn  about  Confidential  Information  which  is the  property  of
Distributor  or Cigar  Gone,  or  which  Distributor  or Cigar  Gone is under an
obligation  to treat as  confidential.  Both  parties  agree to use  their  best
efforts and the utmost diligence to guard,  protect and keep  confidential  said
Confidential  Information,  and both parties agree that they will not, during or
after the period of this Agreement,  use for themselves or others, or divulge to
others any of said  Confidential  Information  which  either  party may develop,
obtain  or  learn  about  during  or as a  result  of  this  Agreement  and  the
distribution  relationship,  unless  authorized to do so in writing by the other
party.

         For the purposes of this Agreement, the term "Confidential Information"
shall include but not be limited to the  following:  customer  lists;  financial
statements or financial information in any form; marketing strategies;  business
contacts; business plans; computer software, including all rights under licenses
and other contracts  relating thereto;  all intellectual  property including all
patents,  trademarks,  trademark  registration and applications,  service marks,
copyrights, trade secrets, proprietary marketing information and know-how; books
and records including lists of customers;  credit reports;  sales records; price
lists; sales literature;  advertising material; manuals; processes;  technology;
or any  information of whatever nature which gives to Distributor an opportunity
to obtain an advantage  over their  competitors  who do not know or use it. Both
parties acknowledge that Distributor,  as a public company, shall provide notice
of this  Agreement in press  releases and reports filed with the  Securities and
Exchange Commission.

         Both parties and their officers,  directors,  shareholders,  employees,
representatives  and  agents  agree  that they  shall not  contact  directly  or
indirectly any of the other party's  customers or companies with which the other
party does  business,  or is  affiliated  with in any way, or any third  parties
which  have any  direct or  indirect  business  dealings  with the other  party,
without the prior consent of the other party.



* Confidential portions omitted and filed
separately with the Commission.
                                        6
<PAGE>
         20.  Intellectual  Property.  Cigar Gone shall retain  ownership of all
marks, trademarks and confidential ingredients of the Cigar Gone and Coffee Gone
Breath  Cleansers or any other products sold or created by Cigar Gone.  However,
Distributor shall have the exclusive right to use any trademarks, or other marks
and intellectual property for the Products in Distributor's advertisements.

         21. Notices Any notice or other communication  required or permitted to
be given hereunder shall be in writing and shall be delivered in person, sent by
telefacsimile or sent by registered mail, charges prepaid, to the parties at the
address  or  facsimile  telephone  as set  forth  on the  signature  page of the
Agreement and a copy sent to:

                         Kurt M. Brueckner
                         Titus, Brueckner & Berry, P.C.
                         7373 North Scottsdale Road, Suite B-252
                         Scottsdale, Arizona 85253

         22. Applicable Law. This Agreement shall be construed,  interpreted and
enforced in accordance  with, and the respective  rights and  obligations of the
parties  shall be governed by, the laws of the State of Arizona,  and each party
irrevocably and unconditionally  submits to the exclusive jurisdiction and venue
of the courts of Maricopa  County,  State of Arizona and all courts competent to
hear appeals therefrom.

         23.  Successors and Assigns.  This Agreement shall inure to the benefit
of and shall be binding on and  enforceable by the parties and their  respective
successors  and  permitted  assigns,  as the case may be. Except as provided for
herein,  neither  party  shall have the right to assign  its  rights  hereunder,
without the prior written consent of the other party.

         24.  Amendment and Waivers.  No amendment or waiver of any provision of
this Agreement  shall be binding on either party unless  consented to in writing
by such party. No waiver of any provision of this Agreement  shall  constitute a
waiver of any other  provision,  nor shall any waiver  constitute  a  continuing
waiver unless otherwise provided.

         25. Severability. If any provision of this Agreement is determined by a
court of competent  jurisdiction to be invalid,  illegal or unenforceable in any
respect, such determination shall not affect or impair the validity, legality or
enforceability  of the remaining  provisions hereof and each provision is hereby
declared to be separate, severable and distinct.

         26. Attorneys' Fees. In the event of the bringing of any action or suit
by a party hereto against another party hereunder by reason of any breach of any
of the  covenants,  agreements  or  provisions  on the part of the  other  party
arising out of this Agreement,  then in that event the prevailing party shall be
entitled to have and recover  from the other party all costs and expenses of the
action or suit, including attorneys' fees and costs.

* Confidential portions omitted and filed
separately with the Commission.
                                        7
<PAGE>
         27.  Execution  and  Counterparts.  This  Agreement  may be executed in
counterparts,  each of which shall constitute an original and all of which taken
together shall constitute one and the same instrument.

         IN WITNESS  WHEREOF  this  Agreement  has been  executed by the parties
hereto as of the date first written above.

                                   "DISTRIBUTOR"

                                   PREMIUM CIGARS INTERNATIONAL, LTD.


                                   By:  /s/ Steven A. Lambrecht
                                      ----------------------------
                                   Its:  CEO / Pres.
                                       -----------------------

                                   Address:
                                        15651 North 83rd Way
                                        Suite 3
                                        Scottsdale, Arizona 85260
                                        Fax: 922-8656



                                   "CIGAR GONE"

                                   CIGAR GONE CORPORATION


                                   By:  /s/ [illegible]
                                      ----------------------------
                                   Its:   President
                                       -----------------------

                                   Address:
                                        7700 Irvine Center Drive
                                        Suite 510
                                        Irvine, California 92718
                                        Fax: (714) 727-7451



* Confidential portions omitted and filed
separately with the Commission.
                                        8
<PAGE>
                                    EXHIBIT A


                           *

* Confidential portions omitted and filed
separately with the Commission.
                                        9
<PAGE>
                                    EXHIBIT B



                           *

* Confidential portions omitted and filed
separately with the Commission.
                                       10
<PAGE>
                                    EXHIBIT C

                             ADDITIONAL DISTRIBUTORS

                           *

* Confidential portions omitted and filed
separately with the Commission.
                                       11
<PAGE>
                                    EXHIBIT D

                                 Purchase Price

                           *


* Confidential portions omitted and filed
separately with the Commission.
                                       12

                PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                 STATEMENT OF COMPUTATION OF EARNINGS PER SHARE


                                         Three Months        Six Months
                                             Ended              Ended
                                         September 30,      September 30,
                                             1997               1997
                                             ----               ----

            Net Loss                     $   (454,110)      $  (776,475)
                                         ============       ===========

            Weighted average common
              shares outstanding            2,251,371         1,868,042
                                         ============       ===========


            Primary loss per share       $       (.20)      $      (.42)
                                         ============       ===========

Earnings  per  share  are  based  upon the  weighted  average  number  of shares
outstanding for each of the respective periods. Fully diluted earnings per share
are not presented as they are anti-dilutive.

<TABLE> <S> <C>

<ARTICLE>                     5
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S. Dollar
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                                                    MAR-31-1998
<PERIOD-START>                                                       APR-01-1997
<PERIOD-END>                                                         SEP-30-1997
<EXCHANGE-RATE>                                                               1
<CASH>                                                                3,514,417
<SECURITIES>                                                          3,411,897
<RECEIVABLES>                                                           337,219
<ALLOWANCES>                                                                  0
<INVENTORY>                                                             354,265
<CURRENT-ASSETS>                                                      7,770,309
<PP&E>                                                                  206,193
<DEPRECIATION>                                                           (8,709)
<TOTAL-ASSETS>                                                        8,618,802
<CURRENT-LIABILITIES>                                                   938,176
<BONDS>                                                                       0
                                                         0
                                                                   0
<COMMON>                                                              8,807,049
<OTHER-SE>                                                           (1,126,423)
<TOTAL-LIABILITY-AND-EQUITY>                                          8,618,802
<SALES>                                                               2,000,496
<TOTAL-REVENUES>                                                      2,000,496
<CGS>                                                                 1,521,969
<TOTAL-COSTS>                                                         2,661,014
<OTHER-EXPENSES>                                                              0
<LOSS-PROVISION>                                                              0
<INTEREST-EXPENSE>                                                      115,957
<INCOME-PRETAX>                                                        (776,475)
<INCOME-TAX>                                                                  0
<INCOME-CONTINUING>                                                           0
<DISCONTINUED>                                                                0
<EXTRAORDINARY>                                                               0
<CHANGES>                                                                     0
<NET-INCOME>                                                           (776,475)
<EPS-PRIMARY>                                                              (.42)
<EPS-DILUTED>                                                              (.42)
        

</TABLE>


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