PREMIUM CIGARS INTERNATIONAL LTD
10QSB, 1998-05-15
TOBACCO PRODUCTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 10-QSB

       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

       FOR THE QUARTER ENDED                       COMMISSION FILE NUMBER
       ---------------------                       ----------------------
       March 31, 1998                                             0-29414


                       PREMIUM CIGARS INTERNATIONAL, LTD.
        (Exact name of small business issuer as specified in its charter)


          Arizona                                      86-0846405
(state or other jurisdiction of          (I.R.S. Employer Identification Number)
incorporation or organization)

                             15849 North 77th Street
                            Scottsdale, Arizona 85260
                    (Address of principal office) (Zip code)

       Registrant's telephone number, including area code: (602) 922-8887

           Securities registered pursuant to Section 12(b) of the Act:
                            No par value common stock

           Securities registered pursuant to Section 12(g) of the Act:
                            No par value common stock

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the  Securities  and  Exchange Act of 1934
during the preceding 12 months (or for such shorter  periods that the registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                               Yes   X   No      
                                   -----    -----

As  of  March  31,  1998,   there  were  3,469,092   shares  of  Premium  Cigars
International, Ltd. common stock, no par value outstanding.
<PAGE>
                                      INDEX
                                      -----

<TABLE>
<CAPTION>
<S>  <C>                                                                             <C>
PART I - FINANCIAL INFORMATION

     Item 1 - Financial Statements....................................................3

     Condensed Consolidated Balance Sheet (Unaudited) as of March 31, 1998............3

     Condensed Consolidated Statement of Operations (Unaudited) for the
     three months ended March 31, 1998 and 1997.......................................4

     Condensed Consolidated Statement of Cash Flows (Unaudited) for the three months
     ended March 31, 1998 and 1997....................................................5

     Notes to Condensed Consolidated Financial Statements.............................6

     Special Note Regarding Forward-Looking Statements................................8

     Item 2 - Management's Discussion and Analysis or Plan of Operation...............9

PART II - OTHER INFORMATION

     Item 1 - Legal Proceedings......................................................12

     Item 2 - Changes in Securities and Use of Proceeds..............................12

     Item 3 - Defaults Upon Senior Securities........................................13

     Item 4 - Submission of Matters to a Vote of Security Holders....................14

     Item 5 - Other Information......................................................14

     Item 6 - Exhibits and Reports on Form 8-K.......................................14

SIGNATURES...........................................................................15
</TABLE>
                                       2
<PAGE>
           PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                 CONDENSED CONSOLIDATED BALANCE SHEET

                                                                     March 31,
                                                                        1998
                                                                    -----------
                                                                     (Unaudited)
                                     ASSETS

Current Assets:
       Cash and cash equivalents                                    $   281,557
       Available for sale securities                                  3,013,905
       Accounts receivable - trade, net                                 511,414
       Inventory, net (Note 3)                                        1,465,505
       Other current assets (Notes 5 and 6)                             272,605
                                                                    -----------

               Total Current Assets                                   5,544,986
                                                                    -----------

Property and Equipment, net (Note 6)                                    230,660
                                                                    -----------

Other Assets:
       Humidors, net                                                    853,676
       Other assets                                                      53,954
                                                                    -----------
                                                                        907,630
                                                                    -----------

                                                                    $ 6,683,276
                                                                    ===========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
       Accounts payable and accrued expenses (Note 4)                 1,376,299
                                                                    -----------

               Total current liabilities                              1,376,299
                                                                    -----------

Commitments and Contingencies (Note 6)                                     --
                                                                    -----------

Stockholders' Equity:
       Common stock - no par value, 10,000,000 shares
            authorized, 3,469,092 shares issued and outstanding       8,807,049
       Foreign currency translation adjustment                             (934)
       Accumulated deficit                                           (3,499,138)
                                                                    -----------

               Total Stockholders' Equity                             5,306,977
                                                                    -----------

                                                                    $ 6,683,276
                                                                    ===========

   The accompanying notes are an integral part of the condensed consolidated
                              financial statements
                                       3
<PAGE>
                PREMIUM CIGARS INTERNATIONAL, LTD. & SUBSIDIARY
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS


                                                         Three Months Ended
                                                              March 31,
                                                     --------------------------
                                                         1998           1997
                                                     -----------    -----------
                                                     (Unaudited)    (Unaudited)

Net Sales                                            $ 1,255,904    $   332,926

Cost of Sales                                          1,081,461        250,126
                                                     -----------    -----------

Gross Profit                                             174,443         82,800

Selling, General and Administrative                    1,232,554        203,966

Severance Packages (Note 4)                              395,173

Stock Based Compensation                                                207,625
                                                     -----------    -----------

Loss from Operations                                  (1,453,284)      (328,791)

Other Income (Expense)                                    65,671        (11,740)
                                                     -----------    -----------

Net Loss                                             $(1,387,613)   $  (340,531)
                                                     ===========    ===========

Basic Loss per Share                                 $     (0.40)   $     (0.23)
                                                     ===========    ===========

Weighted Average Number of Shares Outstanding          3,469,092      1,480,500
                                                     ===========    ===========

   The accompanying notes are an integral part of the condensed consolidated
                              financial statements
                                       4
<PAGE>
                    PREMIUM CIGARS INTERNATIONAL, LTD. AND SUBSIDIARY
                     CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                     Three Months Ended
                                                                                          March 31,
                                                                                 --------------------------
                                                                                     1998           1997
                                                                                 -----------    -----------
                                                                                 (Unaudited)    (Unaudited)
<S>                                                                              <C>            <C>         
Cash flows from operating activities:
         Net loss                                                                $(1,387,613)   $  (340,531)
         Adjustments to reconcile net loss to net cash provided by
            (used for) operating activities:
              Depreciation and amortization                                          131,491            967
              Deposits on equipment and office furniture                            (125,125)              
              Accrual of severance packages                                          244,111               
              Stock issued for services and compensation                                            207,625
              Net change in other assets and liabilities                             (40,504)       221,386
                                                                                 -----------    -----------

                          Net cash provided by (used for) operating activities    (1,177,640)        89,447
                                                                                 -----------    -----------

Cash flows from investing activities:
         Purchase of humidors                                                       (207,776)       (15,650)
         Purchase of equipment                                                       (49,674)       (23,302)
         Other uses (net)                                                                          (146,911)
         Proceeds from sale of available for sale securities                         456,566               
                                                                                 -----------    -----------

                          Net cash provided by (used for) investing activities       199,116       (185,863)
                                                                                 -----------    -----------

Cash flows from financing activities:
         Proceeds from notes payable                                                                 60,350
         Proceeds from issuance of common stock                                                      42,415
                                                                                 -----------    -----------

                          Net cash provided by financing activities                     --          102,765
                                                                                 -----------    -----------

Effect of exchange rate changes on cash and cash equivalents                          (4,284)          --
                                                                                 -----------    -----------

Net increase (decrease) in cash and cash equivalents                                (982,808)         6,349

Cash and cash equivalents, beginning of period                                     1,264,365         51,669
                                                                                 -----------    -----------

Cash and cash equivalents, end of period                                         $   281,557    $    58,018
                                                                                 ===========    ===========
</TABLE>

   The accompanying notes are an integral part of the condensed consolidated
                              financial statements
                                       5
<PAGE>
                 PREMIUM CIGARS INTERNATIONAL, LTD. & SUBSIDIARY
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


1.    Presentation of Interim Information

In the opinion of the  management  of Premium  Cigars  International,  LTD.  and
Subsidiary (the "Company"),  the accompanying  condensed  consolidated financial
statements include all normal adjustments considered necessary to present fairly
the financial  position as of March 31, 1998,  and the results of operations for
the three  months  ended March 31,  1998 and 1997,  and cash flows for the three
months  ended  March 31,  1998 and 1997.  Interim  results  are not  necessarily
indicative of results for a full year.

The  condensed  consolidated  financial  statements  and notes are  presented as
permitted  by the  instructions  to Form  10-QSB,  and  therefore do not contain
certain  information  included in the Company's audited  consolidated  financial
statements and notes for the nine month period ended December 31, 1997.

2.    Financial Statements

The  condensed  consolidated  financial  statements  include the accounts of the
Company and its wholly-owned  subsidiary.  All significant intercompany accounts
and transactions have been eliminated.

3.    Inventories

As of March 31, 1998, inventory consists of the following:

          Cigars and cigar accessories            $1,525,649
          Reserve for inventory spoilage             (60,144)
                                                  ----------

                                                  $1,465,505
                                                  ==========

4.    Severance Packages

Subsequent  to January 1, 1998 , the company  terminated  employment  agreements
with certain  former  officers and employees of the Company.  Under the terms of
the various employment agreements,  severance pay ranges from six to nine months
of salary, payable over the same six or nine month period.  Additionally,  three
of the former officers  received lump-sum payments of $40,000 each as settlement
for potential claims against the company. As part of the settlement, each of the
individuals  agreed to extend their  non-compete  clauses for an additional  six
months  for a  total  of a full  year  and  one-half  following  termination  of
employment and released the Company from all claims or causes of action relating
to their respective employment agreement and their employment with the company.

The severance packages are broken out as follows:
                                       6
<PAGE>
               Severance pay                      $251,500
               Payroll taxes                        18,553
               Other benefits                        5,120
               Lump sum payments                   120,000
                                                  --------

                                                  $395,173
                                                  ========

5.    Related Party Transactions

In March of 1998, the Company terminated its distributorship agreement with Rose
Hearts,  Inc.,  which is  wholly-owned  by a director of the  Company,  after it
determined  that in practice,  the agreement was not as favorable to the Company
as those generally available with unaffiliated third parties.

The company has notes receivable from two  director/shareholders  of the Company
in the aggregate  amount of $86,225.  The notes,  which bear interest at 6%, are
due on March 31,1999. Accrued interest as of March 31, 1998 is $8,623. The total
of the notes  receivable  plus  accrued  interest is  included in other  current
assets in the Company's condensed consolidated balance sheet.

6.    Commitments

At March 31, 1998 the Company had placed deposits with vendors totaling $125,125
for  the  purchase  of  equipment   and  office   furniture.   This   represents
approximately  50% of the total purchase price for these items. The deposits are
included in other current assets in the Company's condensed consolidated balance
sheet.
                                       7
<PAGE>
                Special Note Regarding Forward-looking Statements

         Some  of  the  statements  contained  in  this  report  discuss  future
expectations,   contain  projections  of  results  of  operations  or  financial
condition or state other  "forward-looking"  information.  Those  statements are
subject to known and unknown risks,  uncertainties  and other factors that could
cause the actual results to differ  materially  from those  contemplated  by the
statements. The forward-looking  information is based on various factors and was
derived  using  numerous  assumptions.  Important  factors that may cause actual
results to differ from  forward-looking  statements and projections include, for
example:

o        our ability to maintain an adequate  capital  position and a sufficient
         cash flow as we add retail  stores  required  by  commitments  with our
         customers and distributors;

o        our  ability  to raise  additional  capital,  if current  financing  is
         depleted,  to enable us to  maintain  sufficient  working  capital  for
         operating activities;

o        any decision by major retail chains to discontinue  selling all tobacco
         products or to place our humidors in a disadvantageous  location within
         their stores;

o        changes  in  government  regulations,  tax rates and  similar  matters,
         including any restriction on the  self-service  nature of merchandising
         displays and marketing promotions;

o        the  ability  of  our   in-house   Customer   Service   Department   to
         significantly  improve  over the  support  and sales  order  processing
         results previously managed by an out-sourced telemarketing contractor;

o        our  ability to  establish  a stable  management  team and  attract and
         retain quality employees;

o        the risk of any  significant  uninsured loss from  potential  passenger
         claims as a result of a September 1997 automobile accident in which one
         of our employees was the driver;

o        the possible negative impact of a settlement announced June 20, 1997 of
         litigation among 40 States and major U.S. cigarette manufacturers;

o        our ability to buy quality  premium cigars at favorable  prices and the
         effect  on  cigar  prices  and  availability,   of  weather  and  other
         conditions in the countries that import cigars to the U.S. and Canada;

o        our  ability  to   negotiate   and  maintain   favorable   distribution
         arrangements with our customers;

o        the effect of changing economic conditions;
                                       8
<PAGE>
o        a decline in the  popularity of cigar smoking and/or  possible  adverse
         public opinion against cigars and cigar smoking; and

o        other risks which were  described  in our Annual  Report on Form 10-KSB
         for the fiscal year ended  December  31, 1997 or which may be described
         in our  future  filings  with  the SEC.  We do not  promise  to  update
         forward-looking  information  to reflect  actual  results or changes in
         assumptions or other factors that could affect those statements.

Item 2 -  Management's Discussion and Analysis or Plan of Operation
- -------------------------------------------------------------------

You must read the following discussion on the financial condition and results of
operations of Premium Cigars  International,  LTD.  ("PCI") in conjunction  with
PCI's condensed consolidated financial statements,  including the notes included
elsewhere in this Form 10-QSB filing.  Historical results are not necessarily an
indicator of trends in operating results for any future period.

PCI is an international  distributor of premium cigars from its humidors located
in high traffic retail outlets.  PCI operates in one business  segment and has a
December 31 fiscal year.

Results of Operations
- ---------------------

The  following  table sets forth,  for the three months ended March 31, 1998 and
1997,  certain  items from PCI's  Condensed  Consolidated  Statements  of Income
expressed as a percentage of net sales.


                                                 THREE MONTHS ENDED
                                                      MARCH 31,
                                            ----------------------------
                                               1998              1997
                                            ----------        ----------


NET SALES                                      100.0%            100.0%

COST OF SALES                                   86.1%             75.1%
                                            ----------        ----------

GROSS PROFIT                                    13.9%             24.9%

SELLING, GENERAL & ADMINISTRATIVE              129.6%            123.6%
                                            ----------        ----------

LOSS FROM OPERATIONS                          (115.7%)           (98.8%)

OTHER INCOME (EXPENSE)                           5.2%             (3.5%)
                                            ----------        ----------

NET LOSS                                      (110.5%)          (102.3%)
                                            ==========        ==========

Net Sales
- ---------

Net sales for the quarter  ended March 31, 1998  increased by  $923,000,  a 277%
increase  over the same period last year.  The number of stores with humidors as
of March 31, 1998 increased by  approximately  7,100 stores from March 31, 1997,
over a 1,000% increase.  Although the new store count grew by approximately  24%
from December 31, 1997 to March 31, 1998, our net sales for the same period were
basically flat versus the prior  quarter.  As discussed in the 1997 Form 10-KSB,
PCI  management  has addressed  the  disappointing  same-store  sales results by
bringing the customer service function in-house as of April 1, 1998.

We believe that a combination of increased  humidor  placements,  the pursuit of
sell-through programs designed to meet the needs of grocery, mass merchandisers,
drug stores and warehouse  clubs,  leveraged with an effective  customer service
department, represent significant opportunities for revenue growth, in line with
our strategic goals that were outlined in the 1997 Form 10-KSB.
                                       9
<PAGE>
Cost of Sales/Gross Margin
- --------------------------

Cost of sales for the  quarter  ended  March 31,  1998  increased  $831,000,  an
increase  of 332%  over the  same  period  last  year.  The  gross  margin  as a
percentage of net sales was 14% for the quarter ended March 31, 1998, versus 25%
for the comparable period a year ago.

The gross margin for the quarter ended March 31, 1998 was adversely  affected by
several  factors:  1) a higher than normal  percentage  of low margin cigars was
sold in Canada.  These low margin  cigars are being phased out during the second
quarter of 1998 and will be replaced  with higher margin  cigars;  2) additional
labor costs were incurred to consolidate  warehouse space and inspect  inventory
for  possible  damage;  3)  decreased  efficiencies  due to excess  shipping and
warehousing  infrastructure that was established in anticipation of higher sales
volumes.

In addition,  we have made pricing adjustments that went into effect on April 1,
1998, which will further improve the gross margins.

Selling, General & Administrative
- ---------------------------------

SG&A for the quarter ended March 31, 1998 increased $1,029,000,  or 504%, versus
the same quarter last year. These costs are disproportionately  high relative to
net sales because it represents  the  investment in an  infrastructure  that has
been put into place to generate future revenue and manage  operations;  however,
as discussed  previously the expected revenue growth has not yet occurred.  SG&A
for the first  quarter  of 1998  also  included  higher  than  normal  legal and
professional  expenses  attributable  to our initial Form 10-KSB  filing,  proxy
preparation and mailing, and general corporate matters, including negotiation of
severance packages, as we completed the transition to a public company.

As the  expected  revenue  growth  begins  in the  second  quarter  of 1998,  we
anticipate that SG&A will decline as a percentage of net sales.

Severance Packages
- ------------------

As  discussed  in Note 4 to the  accompanying  financial  statements,  we took a
one-time  charge in the first  quarter of 1998 to reflect the cost of  severance
packages  for  previous  Management.  The amount  charged  against  earnings was
$395,173.

Stock Based Compensation
- ------------------------

During the quarter ended March 31, 1997 certain employees purchased Common Stock
at a per share price that was determined to have a market value in excess of the
amount paid by the  employees.  Additional  compensation  was  recorded  for the
amount of the excess market value, or $207,625.

Other Income/Expense
- --------------------

Other income for the quarter ended March 31, 1998 consists primarily of interest
income  from  Treasury  Bills  which  were  purchased  with a portion of the net
proceeds  from our  initial  public  offering .  Interest  income is expected to
decline as the net proceeds are used in our operations.
                                       10
<PAGE>
Other  expense  for the  quarter  ended March 31,  1997  consists  primarily  of
interest expense on notes payable.

Liquidity and Capital Resources
- -------------------------------

We require capital to market our PCI Cigar program,  obtain additional inventory
and  humidors to supply our  increasing  distribution  network,  and develop the
personnel,  facilities,  assets,  and organization  infrastructure  necessary to
support our expanding business.  Prior to our initial public offering, we raised
capital through the issuance of stock and notes payable,  as well as obtaining a
line of credit from a bank. On September 29, 1997 we completed an initial public
offering that resulted in net proceeds to PCI of $8,131,664. See Item 2(c), "Use
of Proceeds" for application of the proceeds.

As of March  31,  1998 the  combined  balance  of cash  and  available  for sale
securities totaled $3,295,000, a decrease of $1,439,000 or 30% from December 31,
1997. As a percentage of total  assets,  the combined  balance at March 31, 1998
represents  49% of total assets versus 60% of total assets at December  31,1997.
The  decline is due to the net loss  incurred  for the  quarter  ended March 31,
1998,  additional  investments in humidors and  equipment,  and payments made to
former  management  under settlement  agreements  relating to the termination of
their  employment  relationships  with PCI. As of March 31, 1998 we had funds on
deposit with vendors for the purchase of equipment  and office  furniture in the
amount of $125,000, with a remaining commitment on these items of $125,000.

Accounts receivable at March 31, 1998 decreased  $126,000,  or 20% from December
31, 1997.  This represents 7.6% of total assets at March 31, 1998 versus 8.1% at
December  31,  1997.  The  decrease is  attributable  to an  increased  focus on
collections.

Net inventories at March 31, 1998 increased  $143,000,  or 11% from December 31,
1997.  This  represents  21.9% of total assets at March 31, 1998 versus 16.8% at
December 31, 1997. The increase is  attributable  to: 1) gift packs for Father's
Day were packaged beginning in April for May shipment,  necessitating additional
inventory  on hand at March  31; 2)  maintaining  sufficient  inventory  for the
trade-out program (discussed in our 1997 Form 10-KSB) that began in April and 3)
a gradual shift in inventory mix to higher priced,  and  therefore,  higher cost
cigars.

Accounts payable and accrued expenses at March 31, 1998 increased  $224,000,  or
19% from  December  31,  1997.  The  increase  is mainly  due to the  accrual of
severance packages for former management that will be paid out during 1998.

We believe that the remaining net proceeds from the initial public offering will
be sufficient to meet our  anticipated  expansion and working  capital needs for
the foreseeable  future.  However,  we cannot assure you that we will be able to
maintain an adequate  capital position and sufficient cash flow as we add stores
required by our customers and  distributors.  Nor can we assure you that we will
be able to raise additional capital, if current financing is depleted, to enable
us to maintain sufficient working capital for operating  activities.  We have no
plans to conduct any significant  product research and development,  to purchase
or sell any significant  plant or equipment other than that discussed  above, to
significantly  change our number of  employees or to obtain  additional  outside
capital.  However,  if  additional  funding is  required,  we may raise  capital
through  the  issuance  of  long-tem  or  short-term  debt  or the  issuance  of
securities in public or private  transactions.  We cannot assure you that we can
generate  sufficient  revenues  to satisfy the cash flow  necessary  to meet our
anticipated future expansion or our working capital needs.
                                       11
<PAGE>
PART II - OTHER INFORMATION

Item 1 - Legal Proceedings
         -----------------

         None

Item 2 - Changes in Securities and Use of Proceeds
         -----------------------------------------

         (a)      None.

         (b)      None.

         (c)      Use of Proceeds.

         The Company provides the following  information in accordance with Item
701(f) of Regulation S-B:

         1.       The  Company's  Registration  Statement on Form SB-2 (File No.
                  333-29985) was declared effective on August 21, 1997;

         2.       The offering commenced on August 21, 1997.

         3.       The  offering did not  terminate  before any  securities  were
                  sold.

         4(i).    On August 29, 1997, PCI closed the sale of 1,900,000 shares of
                  its  common  stock  to  W.B.  McKee   Securities,   Inc.,  the
                  Underwriters'   Representative   (the  "main  offering").   On
                  September 24, 1997,  W.B.  McKee  Securities,  Inc.  purchased
                  88,592 of the 285,000 shares available for the  over-allotment
                  option  provided  for in  PCI's  Underwriting  Agreement  (the
                  "over-allotment  offering").  See  "Underwriting"  section  of
                  PCI's  Registration  Statement  on Form SB-2 and Item 5 of the
                  Company's  Annual  Report on Form 10-KSB.  The  over-allotment
                  option on the remaining 196,408 shares of common stock expired
                  on September 29, 1997. Therefore, the main offering terminated
                  on August 29,  1997,  after the sale of all of the  securities
                  registered;   the   over-allotment   offering   terminated  on
                  September 29, 1997, with 196,408 registered shares unsold.

         4(ii).   W.B. McKee Securities, Inc. served as the managing underwriter
                  for the offering.

         4(iii).  PCI   registered   common  stock,   no  par  value,   in  this
                  Registration Statement on Form SB-2.

         4(iv).   PCI registered 2,185,000 shares of common stock, no par value,
                  in its  Registration  Statement on Form SB-2, for an aggregate
                  offering price of $11,471,250.  These figures include the full
                  over-allotment  of 285,000 shares;  
                                       12
<PAGE>
                  however,  as stated above, only 88,592  over-allotment  shares
                  were   purchased   by   the   Underwriters'    Representative.
                  Accordingly,  PCI has sold  1,988,592  shares at an  aggregate
                  offering price of $10,440,108.

         4(v).    The amount of expenses  incurred  through December 31, 1997 in
                  connection   with  the  issuance  and   distribution   of  the
                  securities  registered was $2,309,444.  This amount is made up
                  of $1,044,011  in  underwriter's  discounts  and  commissions,
                  $313,203  in  underwriter's   non-accountable   expenses,  and
                  $952,230  in  other  expenses,  including  consulting  fees of
                  $108,662 to David S. Hodges ($92,245 of which was paid in 1997
                  and $16,417 was accrued in 1997 for amounts  paid in 1998) and
                  consulting fees of $10,000 to director William L. Anthony.

         4(vi).   The net offering  proceeds after  deducting the above expenses
                  were $8,130,664.

         4(vii).  From  the  effective  date of  PCI's  Registration  Statement,
                  August 21, 1997 to March 31, 1997,  the net offering  proceeds
                  were  applied as follows:  $1,200,000  to  repayment  of debt,
                  $686,529  to  purchase   humidors,   $1,715,523   to  purchase
                  inventory,  $1,109,795  for sales and marketing and $3,418,817
                  in temporary investments and other net working capital.

         4(viii). In  addition,  net  offering  proceeds  were  applied  to  the
                  following  items,  which  represent a material change from the
                  use of proceeds  described in the Prospectus  dated August 21,
                  1997:

                  In  response  to this  subparagraph  4(viii),  the  Registrant
                  incorporates by reference its response to subparagraph 4(viii)
                  of Item 5 of its Annual  Report on Form  10-KSB for the fiscal
                  year ended December 31, 1998.

Item 3 - Defaults upon Senior Securities
         -------------------------------

         None

Item 4 - Submission of Matters to a Vote of Security Holders
         ---------------------------------------------------

         None.  

Item 5 - Other Information
- --------------------------

         None
                                       13
<PAGE>
Item 6 - Exhibits and Reports on Form 8-K
         --------------------------------

         (a)      Exhibits

Exhibit     Exhibit Name                                  Method of Filing
- -------     ------------                                  ----------------
Number      
- ------      

3.1         Articles of Incorporation                     *

3.2         By-Laws, as amended                           **

4.1         Specimen Common Stock Certificate             ***

4.2         Description of Rights of Security Holders     ****

27.1        Financial Data Schedule                       Exhibit filed herewith

99.1        "Underwriting" section of Registration        *****
            Statement on Form SB-2                        


*        Incorporated by reference to Exhibit 3.1 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.

**       Incorporated by reference to Exhibit 3.2 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.

***      Incorporated by reference to Exhibit 4.2 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.

****     Incorporated by reference to Exhibit 4.1 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.

*****    Incorporated by reference to pages 56-57 of  Registration  Statement on
Form SB-2 (file no. 333-29985) declared effective on August 21, 1997.
                                       14
<PAGE>


         (b)      Reports on Form 8-K

         Date of       Date
         Report        Filed        Description
         ------        -----        -----------

         11/19/97      03/6/98      Subsequent  to the  December 31, 1997 fiscal
                                    year end, reporting  Management and Director
                                    changes  and   settlement  of  dispute  with
                                    departing officers.

                                   SIGNATURES

         In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

PREMIUM CIGARS INTERNATIONAL, LTD.
(Registrant)


      /s/ John E. Greenwell                            Date: May 14, 1998
- -------------------------------------------
John E. Greenwell
President & Chief Executive Officer



      /s/ Stanley R. Hall                              Date: May 14, 1998
- -------------------------------------------
Stanley R. Hall
Controller and principal accounting officer
                                       15

<TABLE> <S> <C>


<ARTICLE>                     5
<MULTIPLIER>                  1
<CURRENCY>                    U.S. Dollars
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                                                   DEC-31-1998 
<PERIOD-START>                                                      JAN-01-1998 
<PERIOD-END>                                                        MAR-31-1998 
<EXCHANGE-RATE>                                                               1 
<CASH>                                                                  281,557 
<SECURITIES>                                                          3,013,905 
<RECEIVABLES>                                                           511,414 
<ALLOWANCES>                                                             94,220 
<INVENTORY>                                                           1,465,505 
<CURRENT-ASSETS>                                                      5,544,986 
<PP&E>                                                                  230,660 
<DEPRECIATION>                                                           44,126 
<TOTAL-ASSETS>                                                        6,683,276 
<CURRENT-LIABILITIES>                                                 1,376,299 
<BONDS>                                                                       0 
                                                         0 
                                                                   0 
<COMMON>                                                              8,807,049 
<OTHER-SE>                                                                 (934)
<TOTAL-LIABILITY-AND-EQUITY>                                          6,683,276 
<SALES>                                                               1,255,904 
<TOTAL-REVENUES>                                                              0 
<CGS>                                                                 1,081,461 
<TOTAL-COSTS>                                                         2,709,188 
<OTHER-EXPENSES>                                                        (65,671)
<LOSS-PROVISION>                                                              0 
<INTEREST-EXPENSE>                                                           47 
<INCOME-PRETAX>                                                      (1,387,613)
<INCOME-TAX>                                                                  0 
<INCOME-CONTINUING>                                                           0 
<DISCONTINUED>                                                                0 
<EXTRAORDINARY>                                                               0 
<CHANGES>                                                                     0 
<NET-INCOME>                                                         (1,387,613)
<EPS-PRIMARY>                                                              (.40)
<EPS-DILUTED>                                                                 0 
        

</TABLE>


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